# Email Marketing Automation Platform for Thriving Businesses > Email Marketing Automation Platform for Thriving Businesses --- ## Pages - [Keep Calm and Save | Get 40% Off Moosend Annual Plans - Register](https://moosend.com/stress-free-email-campaign/): This May, support mindful marketing and let inboxes and your budget breathe easy. Save 40% on Moosend, and send without stress. - [DMARC Check Tool](https://moosend.com/dmarc-checker/): Check your domain’s DMARC setup and ensure email authentication is correctly setup for your domain. - [Overcoming Email Fatigue](https://moosend.com/email-fatigue-guide/): Recognize and reduce email fatigue with our free guide. Learn how top brands re-engage their audience with mindful emails. - [[NEW] audience discovery](https://moosend.com/audience-discovery/): Uncover what your audience truly wants with Moosend's AI-powered Audience Discovery. Make your store their favorite destination - [[CU] privacy policy](https://moosend.com/email-privacy-guide/): Discover new compliance regulations, best practices for opt-in and subscriber data management, and privacy-first email strategies. - [[NEW] contact us - documentation feedback](https://moosend.com/contact-us/documentation-feedback/): Your feedback helps us make our guides more accurate, helpful, and easier to use. Please take a moment to let us know how we can do better. - [[NEW] FAQ](https://moosend.com/faq/): Billing, automation, deliverability, and more—
get quick solutions to your Moosend questions all in one place. - [Moosend | Boussias](https://moosend.com/boussias/): Utilize this discount by Boussias Events. Take engagement into your own hands and discover how our platform can reshape your communications with your audience. - [Customer Data Processing Addendum](https://moosend.com/customer-data-processing-addendum/): Responsive PDF Viewer - [[NEW] marketing automation components](https://moosend.com/marketing-automation-components/): Breakdown of Our Email Marketing Automation Components - [[New] pricing page](https://moosend.com/pricing/): Every business has its plan. Grow your business with email marketing from day one with our monthly or annual plans. - [[NEW] contact us - moosend plus internal](https://moosend.com/contact-us/plus-internal/): Contact us and design a custom plan that meets your needs. Get all the features included and add as many Enterprise features as you need. - [[NEW] transactional emails](https://moosend.com/transactional-emails/): Be confident in knowing your audience gets important updates and notifications just in time with Moosend's transactional emails. - [[NEW] contact us - moosend plus](https://moosend.com/contact-us/plus/): Contact us and design a custom plan that meets your needs. Get all the features included and add as many Enterprise features as you need. - [[NEW] contact us - marketing](https://moosend.com/contact-us/marketing/): Interested in a marketing collaboration with Moosend? Contact us and benefit from an audience of 2M+ annual visitors to our blog! - [[NEW] contact us - write for us](https://moosend.com/contact-us/write-for-us/): Expand your audience and share your insights with more than 2 million visitors worldwide. Join our Content Contribution Program today! - [[NEW] contact us - support](https://moosend.com/contact-us/support/): Need help from our support team? Fill in this form and one of our experts will get back to you in a jiffy! - [[NEW] contact us - sales](https://moosend.com/contact-us/sales/): Get all of the features in a Moosend Pro plan as well as a Dedicated Account Manager, Priority Support, SSO & SAML, and a dedicated IP. - [[NEW] landing page analytics](https://moosend.com/landing-pages-analytics/): Use Moosend's landing page analytics tools to make data-based decisions and increase the effectiveness of your landing pages. - [[NEW] landing page builder](https://moosend.com/landing-pages-builder/): Use Moosend's landing page builder to create stunning designs from scratch or utilize one of our ready-to-use templates. - [[NEW] subscription form analytics](https://moosend.com/subscription-forms-analytics/): Easily track your form's performance with Moosend's analytics. See what turns visitors to leads and make data-backed decisions. - [[NEW] form builder](https://moosend.com/subscription-forms-builder/): Easily build custom subscription forms with Moosend or pick from one of our pre-made form types and templates. - [[NEW] custom fields](https://moosend.com/custom-fields/): Custom fields enable you to request more than a single type of data. Ask for a text, number, or date, create a dropdown menu, and more. - [[NEW] use cases - welcome email](https://moosend.com/welcome-emails/): Enable your new signups to instantly and easily interact with your brand with a series of automated welcome emails. - [[NEW] use cases - user onboarding](https://moosend.com/user-onboarding/): Streamline the onboarding sequence from lead to customer and help existing users discover new possibilities. - [[NEW] use cases - abandoned cart](https://moosend.com/abandoned-cart-emails/): Grow your eCommerce conversions up to 50% with cart abandonment emails. Craft from scratch or utilize one of Moosend's templates. - [[NEW] workflow builder](https://moosend.com/marketing-automation-workflow-builder/): Get control of your automations with Moosend's visual workflow builder. Utilize branching logic with triggers, conditions, and actions. - [[NEW] ecommerce](https://moosend.com/ecommerce/): Tracking and managing your contacts with ease from one place is not a sci-fi scenario. Build segments for targeted marketing campaigns. - [[NEW] tags](https://moosend.com/tags/): Keep your lists tidy and your subscribers organized in groups with Moosend's tags. Know who to target without notes and sheets. - [[NEW] automation reports](https://moosend.com/marketing-automation-reports/): Stop guessing how your automations perform. Use Moosend's automation reports to track activity, clicks, and all the metrics you need. - [[NEW] campaigns](https://moosend.com/campaigns/): Make the most of your marketing budget and never miss out on conversations with Moosend's expert email campaign features. - [[NEW] custom reports](https://moosend.com/custom-reports/): Create custom reports and monitor them in real time to focus on what matters. Make better decisions at a glance. - [[NEW] product recommendations](https://moosend.com/product-recommendations/): Send product recommendations that hit home every time and let our highly intelligent machine become your sales team. Start Today! - [[NEW] moosend AI](https://moosend.com/moosend-ai/): Moosend's Generative AI tool tailors content that reaches your goals and creates unique content from your creative ideas. - [[NEW] tracking](https://moosend.com/tracking/): Stop guessing. See how your users move around your website, blog, e-commerce store and start connecting with Moosend's mighty tracking. - [[NEW] reporting](https://moosend.com/email-marketing-reporting-analytics/): From real-time reports to advanced campaign performance reports, Moosend allows you to monitor and report your email campaigns with ease. - [[NEW] deliverability](https://moosend.com/deliverability/): Deliver emails straight to the inbox with Moosend's spam filters, unique domains, and trustworthy IP addresses. - [[NEW] ab testing](https://moosend.com/ab-testing/): Discover the winning message with Moosend's A/B testing functionality. Experiment with copies, visuals and pick the most engaging email. - [[NEW] personalization](https://moosend.com/personalization/): Next-level personalization with Moosend's smart segments and forms. Adapt to customer expectations and make a difference in their inbox. - [[NEW] homepage](https://moosend.com/): Maximize your email marketing with Moosend. Reach your goals faster with features like A/B testing, powerful analytics, and intuitive campaign management. - [[NEW] segmentation](https://moosend.com/segmentation/): Easily split and filter your subscriber list using simple UI to create dynamic recipient group and get the right message to the right person. - [[NEW] landing pages](https://moosend.com/landing-pages/): Create stunning landing pages that motivate customers to subscribe to your email list or purchase your products. - [[NEW] create(newsletter builder)](https://moosend.com/create/): Create stunning email marketing campaigns with Moosend's newsletter designer, no tech skills or magic touches are required. - [[NEW] subscription forms](https://moosend.com/subscription-forms/): Define the look and feel of your subscription forms by customizing everything, with advanced styling options to match your brand. - [[NEW] marketing automation](https://moosend.com/marketing-automation/): Send the right email to the right person at the right time with Moosend's marketing automation and on-site tracking. - [[NEW] audience management](https://moosend.com/audience-management/): Grow your email lists with Moosend. Import, segment, create forms, add custom tags, and more, all in one easy-to-use platform. - [[NEW] email marketing](https://moosend.com/email-marketing/): Moosend is an email marketing platform with advanced features to manage, grow and scale your email marketing campaigns with ease. - [[NEW] all features](https://moosend.com/features/): Moosend's Email Marketing Features help you grow your business. Create beautiful newsletters, automate them and monitor their performance. - [[CU] ChatGPT Prompts for Email Marketing](https://moosend.com/chat-gpt-prompts-email-marketing/): Discover 24+ ChatGPT prompts that will help you take brainstorming to the next level. - [Moosend | Stacked Marketer: Powering Tech Innovation Together](https://moosend.com/stackedmarketer/): Explore the dynamic collaboration between Moosend and Stacked Marketer, bringing you cutting-edge solutions for seamless tech experiences. - [G2 Comparison Report 2023](https://moosend.com/g2-comparison-report-2023/): Want to know why users love Moosend? Download the G2 Comparison Report and obtain nsightful analytics on how we compare to other email marketing software. - [Moosend | TechLinked: Powering Tech Innovation Together](https://moosend.com/techlinked/): Explore the dynamic collaboration between Moosend and TechLinked, bringing you cutting-edge solutions for seamless tech experiences. - [Moosend | Techquickie: Powering Tech Innovation Together](https://moosend.com/techquickie/): Explore the dynamic collaboration between Moosend and Techquickie, bringing you cutting-edge solutions for seamless tech experiences. - [Moosend | Email Vendor Selection: Powering Tech Innovation Together](https://moosend.com/email-vendor-selection/): Explore the dynamic collaboration between Moosend and Email Vendor Selection, bringing you cutting-edge solutions for seamless tech experiences. - [Moosend | Linus Tech Tips: Powering Tech Innovation Together](https://moosend.com/linustechtips/): Explore the dynamic collaboration between Moosend and Linus Tech Tips, bringing you cutting-edge solutions for seamless tech experiences. - [Generative AI: The One With The Christmas Cheer](https://moosend.com/generative-ai-webinar/): Ever wondered how to generate Christmas Cheer for your customers with a simple AI prompt? Moosend's webinar holds all the answers! Join us. - [Halloween Resources for 2024](https://moosend.com/halloween-marketing-resources/): Thrill yourself with bewitching Halloween resources and a scarily good discount to boo-st your marketing game. Click here to get spooked! - [Partners](https://moosend.com/partners/): - [Agency Program](https://moosend.com/agency-program/): - [G2 report summer 2023](https://moosend.com/g2-report-summer-2023/): G2 Comparison Report | Summer 2023How does Moosend rank against competitors? Find out why it’s the perfect email marketing tool... - [Brand Assets](https://moosend.com/brand-assets/): We are re so happy to have you here and more than ready to help you spread the word about Moosend! Download our logo and learn how to present our assets the Moo-way. - [Refine: The free Subject Line Tester from Moosend](https://moosend.com/refine/): - [G2 report winter 2023](https://moosend.com/g2-report-winter-2023/): G2 Comparison Report | Winter 2023 How does Moosend rank against competitors? Find out why it’s the perfect email marketing... - [G2 report spring 2023](https://moosend.com/g2-report-spring-2023/): G2 Comparison Report | Spring 2023How does Moosend rank against competitors? Find out why it’s the perfect email marketing tool... - [COMPARISON REPORT 2024](https://moosend.com/g2-comparison-report-2024/): G2 Annual Comparison Report 2024Real users share their opinions on the leading email marketing platforms—and Moosend continues to stand out.... - [G2 Comparison Report 2022](https://moosend.com/g2-comparison-report-2022/): Want to know why users love Moosend? Download the G2 Comparison Report and obtain nsightful analytics on how we compare to other email marketing software. - [Resources](https://moosend.com/resources/): Our Most Popular Resources - [Directory](https://moosend.com/directory/): Discover more than 500+ digital marketing and technology resources to enhance your business knowledge. - [Blog](https://moosend.com/blog/): Explore 500+ marketing resources and actionable content to amplify your marketing strategies today! - [Make your audience fall in love, brand story style](https://moosend.com/make-your-audience-fall-in-love-brand-story-style/): This Valentine's day webinar will make your audience fall in love with your brand's story, one little technique at a time. Join us and ignite that little spark! - [[CU] AUTOMATION HANDBOOK](https://moosend.com/email-automation-handbook/): Recent email marketing statistics show that 51% of businesses already use email automation as part of their marketing efforts. - [eLearning Subject Lines: The Ambitious, the Clever, the Brave, and the Loyal](https://moosend.com/elearning-subject-lines/): Join our webinar to learn how to customize your eLearning subject line into something magical! - [Clicks vs. Sales: The big battle](https://moosend.com/convert-leads-to-sales/): Join our webinar to learn actionable tips, best practices, and things to avoid when it comes to promoting your affiliate offers. - [Affiliates-New](https://moosend.com/affiliate-program/): Unlock up to a 40% lifetime commission on referred clients in our affiliate program. Enjoy recurring rewards for every paying customer you refer. - [Summer Breeze and a Clean Email List: De-clutter and Laser-Target](https://moosend.com/summer-breeze-webinar2022/): Join our webinar and let's discuss how you can turn getting your marketing message across from a hassle to a breeze! - [Comparison - Moosend vs Mailerlite](https://moosend.com/moosend-vs-mailerlite/): Moosend vs MailerLite: Get your emails delivered every time, use email marketing automation without spending a fortune! - [Comparison - Moosend vs Constant Contact](https://moosend.com/moosend-vs-constant-contact/): Moosend vs. Constant Contact: See how Moosend compares against ConstantContact. Use marketing automation without spending a fortune! - [Comparison - Moosend vs Kit](https://moosend.com/moosend-vs-convertkit/): Moosend vs. Kit: See how we stack up against Kit, create visually pleasing emails and not plain ones to turn your subscribers into fans! - [Comparison - Moosend vs MailChimp](https://moosend.com/moosend-vs-mailchimp/): Moosend vs Mailchimp: Find out why Moosend is one of the best Mailchimp alternatives out there for your business in 2023. - [Affiliate Webinar 2022](https://moosend.com/affiliate-webinar-2022/): Join our webinar to learn actionable tips, best practices, and steps to avoid when entering the chamber of affiliate email marketing. - [Valentine’s Webinar 2022](https://moosend.com/valentines-webinar-2022/): Join us in our webinar and learn how giving love to your customers in various different forms can keep them coming back for more! - [Christmas Webinar 2021](https://moosend.com/christmas-webinar-2021/): Join Moosend's marketing veterans for a webinar on Christmas, the most essential festive time for all business brands. - [Black Friday Webinar 2021](https://moosend.com/webinar-black-friday-2021/): Are your Black Friday campaigns missing something? Well' we've got just the thing! Join our Black Friday email marketing webinar to find out! - [Demo Videos](https://moosend.com/affiliate-resource-center/demos/): Moosend's platform explained in short video demos for you to watch or share with your audience. - [Logos](https://moosend.com/affiliate-resource-center/logos/): Moosend logos to add to your pages or website! - [One Pagers](https://moosend.com/affiliate-resource-center/one-pagers/): Why should you or your audience pick Moosend instead of other ESPs? Now you know. - [Screen Captures](https://moosend.com/affiliate-resource-center/screen-captures/): The Moosend UI - in image files. Add them to your content in order to describe our user interface! - [Guides and Manuals](https://moosend.com/affiliate-resource-center/guides/): Follow the path that leads to great success with our simple-to-follow guides. - [Affiliate Template](https://moosend.com/affiliate-resource-center/template/): Are you looking to educate your audience about Moosend through email? We've got your back. - [Affiliate Social](https://moosend.com/affiliate-resource-center/social-media/): Choose one of our ready-made social media posts and let your audience know about Moosend through the networks of your choice. - [Affiliate Banners](https://moosend.com/affiliate-resource-center/banners/): - [Affiliate Resources](https://moosend.com/affiliate-resource-center/): The resources that will make promoting Moosend a piece of cake - all in one place. - [Added-g2 comparison report](https://moosend.com/g2-comparison-report/): Want to know why users love Moosend? Download the G2 Comparison Report and gain insightful analytics on how we compare to other email marketing software. - [g2 comparison report-2](https://moosend.com/g2-comparison-report-2/): Want to know why users love Moosend? Download the G2 Comparison Report and gain insightful analytics on how we compare to other email marketing software. - [Partners](https://moosend.com/partner-directory/): - [ThriveCart](https://moosend.com/ecommerce/thrivecart/): Get ready to boost your revenue. Reduce your cart abandonment rates and increase your conversions with beautiful high-converting checkout pages! - [Contact Us](https://moosend.com/contact-us/): We would be more than happy to help you with any issues feel free to contact us whether you need support or have any sales/marketing related questions. - [[ATTENTION] 110+ Free HTML Email Newsletter Templates](https://moosend.com/templates/): Create stunning email campaigns your audience will love with our professionally-designed newsletter templates - [CS-Cart](https://moosend.com/ecommerce/cscart/): Reduce the cart abandonment rate of your OpenCart store and send automated purchase notifications with with a native Moosend and CS-Cart integration. - [Zen Cart](https://moosend.com/ecommerce/zencart/): Reduce the cart abandonment rate of your OpenCart store and send automated purchase notifications with with a native Moosend and ZenCart integration. - [Opencart](https://moosend.com/ecommerce/opencart/): Reduce the cart abandonment rate of your OpenCart store and send automated purchase notifications with with a native Moosend and OpenCart integration. - [Magento](https://moosend.com/ecommerce/magento/): Reduce the cart abandonment rate of your Magento store. Send automated purchase notifications with a native integration between Moosend and an eCommerce store. - [Moosend for Woocommerce](https://moosend.com/ecommerce/woocommerce/): Reduce the cart abandonment rate of your eshop and send automated purchase notifications with a native integration between Moosend and a Woocommerce site. - [GDPR](https://moosend.com/trust/gdpr/): We take GDPR seriously and we strive for transparency as we seek to build strong and enduring customer relationships. - [Data storage](https://moosend.com/trust/data-storage/): The security of your customers' data is a top priority for us. We use a series of measures to keep your data safe and secure. - [Privacy policy](https://moosend.com/trust/privacy-policy/): Moosend implements all appropriate measures to ensure that the information you provide to us remains private and secure. - [Certifications](https://moosend.com/trust/certifications/): Take a look on the certification we have acquired to ensure that our business has all the required security aspects covered. - [Trust](https://moosend.com/trust/): Here at Moosend, we strive for trust. We have all the info you need in one place Certifications, Privacy Policies, Data Storage and GDPR. - [Segment](https://moosend.com/ecommerce/segment/): Easily integrate Moosend with Segment and instantly reduce your cart abandonment rate. Utilize automation features such as automated purchase notifications. - [Help](https://moosend.com/help/): Looking for Help from Moosend? Contact us through our live chat or send us an email by clicking here - [Customers](https://moosend.com/customers/): Thousands of businesses all over the world choose Moosend as their only email marketing and automation platform. - [Saas](https://moosend.com/saas/): Shorten your sales cycle the intelligent way and never miss an opportunity again with Moosend's advanced email automation features. - [Publishers](https://moosend.com/publishers/): Grow your audience and monetize your content, one email and automation tool at a time. - [Agencies](https://moosend.com/agencies/): Streamline your agency's workflow with the administrative panel of your dreams. Add sub-accounts for your clients and manage them on their behalf. - [Travel](https://moosend.com/travel/): Share places, faces and experiences, increase bookings and send your customers on a journey that they will never forget with Moosend! --- ## Posts - [The “No-Sale Sell”: How to Boost Email Engagement Without Discounts](https://moosend.com/blog/email-engagement-without-discounts/): Boost email engagement without discounts: 1. Offer personalized recommendations, 2. Promote best-sellers, 3. Reframe existing products, etc. - [75+ Free Email Newsletter Templates [2025]](https://moosend.com/blog/email-newsletter-templates/): Discover 75+ email newsletter templates for eCommerce, SaaS, bloggers, publishers, hospitality, real estate and more to save time and effort! - [Email Marketing Strategies to Grow and Engage Your Ecommerce Audience](https://moosend.com/blog/engage-ecommerce-audience/): Discover actionable email marketing strategies to grow your eCommerce audience. Learn how to personalize, segment, and convert effectively. - [8 Best Ways to Integrate Online and Offline Marketing](https://moosend.com/blog/online-and-offline-marketing-strategies/): 1. Collect emails 2. Cross-promote 3. Partner with influencers and 5 more online and offline marketing strategies for consistent experiences. - [How to Create a Substack Newsletter [2025]](https://moosend.com/blog/how-to-create-a-substack-newsletter/): How to create a Substack newsletter—Step 1: Create a Substack account. Step 2: Customize your profile. Step 3: Bring your audience on board. - [Email Marketing API: Definition, Use Cases & Requirements [2025]](https://moosend.com/blog/email-marketing-api/): Unlock the potential of email marketing APIs with our guide. Learn the benefits, use cases, and more to elevate your email strategy. - [Why AI Tools Should Help You Write Smarter Not Faster [2025]](https://moosend.com/blog/ai-generated-text/): Rethink AI-generated text as a starting point. Discover how to enhance your writing process with smart edits and improvements. - [16 Best Ecommerce Affiliate Marketing Programs [2025]](https://moosend.com/blog/ecommerce-affiliate-marketing-programs/): Elevate your affiliate marketing game with the most lucrative eCommerce affiliate marketing programs and networks for 2025. - [Publishers: What Do Your Emails Tell You About Your Audience?](https://moosend.com/blog/email-metrics-for-publishers/): What do your publishing email metrics really reveal about your audience? Understand the insights behind user behavior, starting here. - [Monthly Email Planner: June Edition [2025]](https://moosend.com/blog/june-email-planner/): Prepare for June email marketing with key dates, ideas, inclusivity tips, and brand examples to inspire your next big summer campaign. - [How Important Are Authentication, Reputation & Content for Google's Email Filtering?](https://moosend.com/blog/google-email-filtering/): Understand Google’s Email Filtering process and how authentication affects email delivery to Gmail inboxes and spam. - [Zero-Click Email Newsletter: Why Fewer Clicks Can Mean More Engagement](https://moosend.com/blog/zero-click-email-newsletter/): Find out what a zero-click email newsletter is and how it can transform your approach to reader engagement and loyalty. - [50+ Cold Email Subject Line Examples to Boost Open Rates](https://moosend.com/blog/cold-email-subject-lines/): Maximize your open rates with these cold email subject lines, suitable for different purposes and audiences. - [Milestone Emails: Benefits, Types & Examples [2025]](https://moosend.com/blog/milestone-emails/): Birthdays, company anniversaries, customer activities—discover different milestone email types and best practices to engage subscribers. - [Father’s Day Emails: Subject lines, Templates & Examples [2025]](https://moosend.com/blog/fathers-day-email-examples/): Explore inspiring Father's Day emails to meet your seasonal goals–including templates, subject lines, and examples from great brands. - [17 Best Abandoned Cart Email Examples & Templates [2025]](https://moosend.com/blog/abandoned-cart-email/): Learn how to create converting abandoned cart emails, the automated reminders sent to visitors who didn't complete their purchase. - [Travel Industry: What Do Your Emails Tell You About Your Audience?](https://moosend.com/blog/travel-email-metrics/): Stop wondering what your latest travel email data tell you and start using their insights for your next newsletter campaign. - [10 Best Webinar Landing Page Examples & Templates in 2025](https://moosend.com/blog/webinar-landing-pages/): Explore 10 converting webinar landing page examples, including templates and tips to create yours from scratch. - [Email Opt-Out: Definition, Benefits & Best Practices [2025]](https://moosend.com/blog/email-opt-out/): Email opt-out isn't always bad. Discover how a smart opt-out strategy can boost engagement with actionable tips and best practices. - [eCommerce: What Do Your Emails Tell You About Your Audience?](https://moosend.com/blog/ecommerce-email-metrics/): Wondering how to turn eCommerce email metrics into insights about your audience? Gather data that goes beyond open and click-through rates. - [Monthly Email Planner: May Edition [2025]](https://moosend.com/blog/may-email-planner/): Get your May email marketing strategy ready with engaging campaign ideas, email copy, real-life examples, subject lines, and templates. - [Email Storytelling: How to Stand Out in the Age of AI [2025]](https://moosend.com/blog/email-storytelling/): Master email storytelling to stand out in the inbox. Learn how personal stories can elevate your email marketing strategy and more. - [Microsoft Joins Gmail & Yahoo: New Requirements for High-Volume Senders [May 2025]](https://moosend.com/blog/microsoft-high-volume-senders/): Prepare for Microsoft’s new May 2025 email rules. Ensure SPF, DKIM, DMARC compliance and boost deliverability with Moosend. - [Subscription Renewal Email Examples & Templates [2025]](https://moosend.com/blog/subscription-renewal-email/): Learn how to craft compelling subscription renewal emails that keep customers engaged and prevent lost revenue. Templates and examples inside! - [8 Best Cold Email Software in 2025 [Pricing & Features]](https://moosend.com/blog/best-cold-email-software/): Find the best cold email software to automate your campaigns, improve deliverability, and track your outreach success. - [7 Best Event Reminder Templates [with Tips]](https://moosend.com/blog/event-reminder-templates/): Learn how to craft event reminder emails to boost attendance rates, including premade templates to save time. - [Email Marketing for Publishers: How to Redesign Your Campaigns](https://moosend.com/blog/publishing-email-marketing-campaigns/): Are you a publisher? Let's re-imagine your email campaigns and get quicker and more targeted results, one email at a time. Read more here. - [Account-Based Marketing: Examples, Tactics & Strategy [2025]](https://moosend.com/blog/account-based-marketing/): Optimize your B2B strategy with account-based marketing. Discover tactics, real-world examples, and strategies to target high-value accounts. - [How to Target Your ICP with Email Marketing Campaigns](https://moosend.com/blog/icp-marketing/): Combine the principles of ICP marketing with emails to create highly targeted campaigns for your ideal customers. - [SendGrid vs Mailchimp: Pros, Cons, Pricing & Features [2025]](https://moosend.com/blog/sendgrid-vs-mailchimp/): Read our detailed comparison of SendGrid vs Mailchimp to find the best email marketing platform for your business needs and budget. - [Out-of-Stock Emails: Best Practices, Examples & Templates](https://moosend.com/blog/out-of-stock-emails/): Create out-of-stock emails that put customers politely on hold without disappointing them–examples and templates included. - [Travel Email Marketing: How to Redesign Your Campaigns](https://moosend.com/blog/redesign-travel-campaigns/): Have you ever wondered how to create emails that take you on a journey? Learn how to craft spot-on travel email campaigns. - [8 More Affordable Keap Alternatives for 2025](https://moosend.com/blog/keap-alternatives/): Looking for Keap alternatives? Find affordable CRM solutions that offer email marketing, lead management, and more. - [Exit-Intent Popups: How to Turn Lost Visitors into Leads [2025]](https://moosend.com/blog/exit-intent-popups/): Discover what exit-intent popups are, how they work, and how to use them to re-engage visitors, reduce cart abandonment, and boost sales. - [Monthly Email Planner: April Edition [2025]](https://moosend.com/blog/april-email-planner/): Engage customers with April email marketing campaigns for major holidays and events, including Easter, Tax Day, Spring Sales and more. - [Click Tracking vs. Google Analytics: Why Do Email Clicks Exceed Page Views?](https://moosend.com/blog/click-tracking-vs-google-analytics/): Learn about email click tracking vs. GA4 page views, fix discrepancies, reduce bot clicks, and improve your campaign tracking accuracy. - [Spring Email Marketing: Campaigns, Examples & Templates [2025]](https://moosend.com/blog/spring-email-marketing/): Get expert tips, templates, and real examples to create high-converting spring email marketing campaigns for your business. - [How to Grow Your Email List: 9 Effective Strategies](https://moosend.com/blog/grow-email-list/): Find out how to grow your email list with proven strategies for retaining subscribers and attracting new ones. - [Easter Email Marketing: Tips, Subject Lines & Examples [2025]](https://moosend.com/blog/easter-email-marketing/): Learn how to create converting Easter email campaigns and get inspired by compelling subject lines for this season. - [Effective Cross-Promotions: When and How They Work Best](https://moosend.com/blog/cross-promotions/): Cross-promotion is a marketing strategy where two or more businesess join forces to promote their brands. Learn more. - [Ecommerce Email Marketing: How to Redesign Your Campaigns](https://moosend.com/blog/redesign-ecommerce-campaigns/): Learn how to create eCommerce campaigns that stand out, delight shoppers, and boost conversions, while saving you time and effort. - [St. Patrick’s Day Email Marketing: Examples, Subject Lines & Tips [2025]](https://moosend.com/blog/st-patricks-day-email-marketing/): Boost your St. Patrick’s Day email marketing with subject lines, examples, templates, and expert tips to drive engagement and sales. - [Email Marketing Lead Generation: 5 Steps For Success](https://moosend.com/blog/email-marketing-lead-generation/): Explore effective email marketing lead generation strategies that go beyond simple list building for lasting success. - [How To Repurpose Blog Content for Email Newsletters](https://moosend.com/blog/repurpose-blog-content/): Learn how to repurpose blog content to email newsletters to win more traffic and save the time new content creation demands. - [10 Best Side Hustles for Gen Z to Make Money in 2025](https://moosend.com/blog/gen-z-side-hustles/): Discover the best side hustles for Gen Z. From creative gigs to online ventures, find the perfect way to earn extra income. - [Waitlist Landing Page: Examples & Best Practices](https://moosend.com/blog/waitlist-landing-page/): Discover the essentials of a powerful waitlist landing page. Generate leads and excitement before your product/service goes live. - [Monthly Email Planner: March Edition [2025]](https://moosend.com/blog/march-email-planner/): Plan your March email marketing with key dates, campaign ideas, and subject lines for International Women’s Day, Oscars, Pi Day, and more. - [Lead Magnets: Can They Help Grow Your Email List?](https://moosend.com/blog/lead-magnets/): Are lead magnets as effective as they sound? Explore some of the most popular types and learn best practices to boost your conversions. - [Content Marketing and Conversion: How to Boost Sales with Your Blog [2025]](https://moosend.com/blog/content-marketing-boost-conversion/): Boost sales with content marketing and conversion strategies. Learn how to optimize your blog to attract, engage, and convert customers. - [The Invisible Deliverability Killers Marketers Ignore [2025]](https://moosend.com/blog/email-deliverability-issues/): Uncover hidden email deliverability killers and their solutions to boost engagement, protect your sender reputation, and reach more inboxes. - [7 Podcast Landing Page Examples & Best Practices](https://moosend.com/blog/podcast-landing-page/): Learn how to build coverting podcast landing pages to promote your podcast far and wide including examples to get inspired. - [Super Bowl Email Subject Lines, Campaigns & Examples [2025]](https://moosend.com/blog/super-bowl-email-marketing/): Take a look at some of the best Super Bowl email subject lines, campaign ideas, and tips to create emails that drive sales and engagement. - [15 Product Marketing Email Examples [+Tips ]](https://moosend.com/blog/product-marketing-email-examples/): Looking for product marketing email examples from famous brands to fuel your inspiration? Learn what works for them inside! - [Why Forwarding Emails Can Disrupt Formatting and Cause Duplication [2025]](https://moosend.com/blog/email-forwarding/): Learn why forwarding emails disrupts formatting, causes duplication, and discover tips to design emails that stay intact across clients. - [8 Best Flash Sale Email Examples [Tips & Subject Lines]](https://moosend.com/blog/flash-sale-email-examples/): Explore 8 converting flash sale email examples and find resources, including subject lines and templates to craft yours. - [Apple Intelligence: How it Impacts Email Marketing](https://moosend.com/blog/apple-intelligence-impacts-email-marketing/): Apple Intelligence is here! Learn how to adapt your email marketing strategy to the changes it brings to stay ahead of your competitors. - [Navigating Email Marketing in 2025: Trends, Challenges, and Tactics](https://moosend.com/blog/navigating-email-marketing/): Explore 2025 email marketing trends like AI email filtering, privacy laws, and first-party data to boost deliverability and engagement. - [Best Ad Campaigns to Inspire You in 2025](https://moosend.com/blog/best-ad-campaigns/): Relive the best ad campaigns of 2024. From laughs to inspiration, see how brands used storytelling to leave a lasting impact. - [Expert Insights: Marketing Trends for 2025](https://moosend.com/blog/marketing-trends/): Learn the latest marketing trends and insights from experts in the B2B, eCommerce, agency, and SaaS sphere. - [Monthly Email Planner: February Edition [2025]](https://moosend.com/blog/february-email-planner/): Discover February email marketing ideas, tips, and templates to create engaging campaigns for Valentine’s, Black History Month, and more! - [Expert Insights: How To Boost Your Email Marketing Engagement](https://moosend.com/blog/boost-email-engagement/): Discover expert tips to boost email engagement with proven strategies for crafting newsletters, increasing clicks, and building strong lists. - [7 Unconventional Valentine's Day Email Campaigns For 2025](https://moosend.com/blog/unconventional-valentines-day-email-campaigns/): Explore 7 unconventional email campaigns, such as self-love and customer appreciation messages to delight your audience. - [What Is Cart Abandonment? 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Explore 9 email marketing goals for 2025 to nail your strategy and conversions. - [8 Post-Holiday Email Marketing Strategies to Boost Sales](https://moosend.com/blog/post-holiday-email-marketing/): Explore 8 effective post-holiday email marketing strategies to capitalize on the sales momentum and boost coversions. - [Mailchimp vs GetResponse: Which Email Platform Is Better? [2025]](https://moosend.com/blog/mailchimp-vs-getresponse/): In this Mailchimp vs GetResponse review we put their features, pricing, support and more to the test. Which platform will come out on top? - [Email Marketing Customer Journey: An Essential Guide [2025]](https://moosend.com/blog/email-marketing-customer-journey/): Learn how to map the email marketing customer journey, optimize each stage, and drive engagement, conversions, and loyalty. - [10 Social Proof Email Examples and Best Practices](https://moosend.com/blog/social-proof-email-examples/): Discover top social proof email examples to boost engagement and easy practices to capitalize on word-of-mouth marketing. - [How to Express Urgency in an Email to Boost Conversions](https://moosend.com/blog/urgency-in-emails/): Learn how to express urgency in emails and explore campaign examples and best practices to boost your email performance. - [Monthly Email Planner: January Edition [2025]](https://moosend.com/blog/january-email-planner/): Kickstart your January email marketing with creative campaigns, actionable tips, and templates for Veganuary, Lunar New Year, and more! - [Top Gift Ideas Every Marketing Pro Will Love [2025]](https://moosend.com/blog/gifts-for-marketers/): From quirky mugs to must-have marketing tools, find the best gifts for marketers to spark creativity, boost productivity, and inspire joy. - [7 Post-Purchase Email Strategies For 2025 [+ Best Practices]](https://moosend.com/blog/post-purchase-email-strategies/): Learn how to turn buyers into long-term brand advocates with these essential post-purchase email strategies, examples, and best practices. - [Personality-Based Email Marketing: Advanced Targeting Tactics](https://moosend.com/blog/personality-based-email-marketing/): What is personality-based email marketing? Go beyond common segmentation tactics by discovering your customers' personality traits. - [10 Email Marketing Skills to Become an Expert](https://moosend.com/blog/email-marketing-skills/): Learn the top email marketing skills a professional needs to master, including copywriting, personalization, and list building. - [Omnisend vs Mailchimp: Which One Is Better For Your Needs? [2025]](https://moosend.com/blog/omnisend-vs-mailchimp/): In our Omnisend vs Mailchimp review, we put the two services to the test to find out which is the better solution. Find the winner inside! - [16 Email Automation Templates For Different Scenarios [2025]](https://moosend.com/blog/email-automation-templates/): Discover the best email automation templates to save time, boost engagement, and streamline your email marketing campaigns. - [13 Email Preference Center Best Practices & Examples [2025]](https://moosend.com/blog/email-preference-center-best-practices/): Discover top email preference center best practices to personalize content, reduce unsubscribes, and boost email campaign success. - [Interactive Emails: Pros and Cons, Tips & Examples [2025]](https://moosend.com/blog/interactive-emails/): Learn everything you need to know about interactive emails and explore best practices and examples to set them up effectively. - [7 Smart Last-Minute Holiday Email Marketing Ideas [2025]](https://moosend.com/blog/last-minute-holiday-email-marketing/): Missed the holiday planning? No worries. Check out these last-minute holiday email marketing ideas to engage your audience and boost sales - [9 Email Opt-In Best Practices For A Healthy List [2025]](https://moosend.com/blog/email-opt-in-best-practices/): From simplifying the signup process to offering incentives, discover the best email opt-in best practices to grow your list. - [Email CTAs: Best Practices & Examples [2025]](https://moosend.com/blog/email-cta/): Discover how to optimize your email CTAs for better conversions with proven strategies, examples, best practices, and a checklist. - [Monthly Email Planner: December Edition [2025]](https://moosend.com/blog/december-email-planner/): Maximize your December email marketing with impactful tips, campaign ideas, and templates for key dates to engage customers all season. - [Holiday Email Marketing for Nonprofits: A Quick Guide [2025]](https://moosend.com/blog/holiday-email-marketing-nonprofits/): Learn the top holiday email marketing tactics for nonprofits to boost your seasonal fundraising and awareness initiatives. - [HubSpot vs Mailchimp: Which Tool Is Best For You? [2025]](https://moosend.com/blog/hubspot-vs-mailchimp/): Compare HubSpot vs Mailchimp to find the best tool for your business. Dive into features, pricing, deliverability, support, and more. - [9 Effective Nonprofit Newsletter Templates for Different Needs](https://moosend.com/blog/nonprofit-newsletter-templates/): Grab one of these premade nonprofit newsletter templates and promote your fundraising and awareness activites to your audience. - [Moosend SMTP Vs Transactional API: Which Is Right For You?](https://moosend.com/blog/smpt-vs-transactional-api/): Explore Moosend's SMTP and Transactional API to find the best fit for your email strategy, balancing simplicity, scalability, and security. - [8 Best Transactional Email Services [2025]](https://moosend.com/blog/transactional-email-services/): Looking for the best transactional email services with high email deliverability, fast delivery and reliable analytics? Learn more inside! - [What Is Email Fatigue And How To Overcome It [2025]](https://moosend.com/blog/email-fatigue/): Stop email fatigue in its tracks. Boost engagement, protect your sender's reputation, and drive better marketing results. - [How to Spot and Prevent Phishing Attempts on Your Email List](https://moosend.com/blog/prevent-phishing-attempts/): Phishing protection means you safeguard company and customer data. Learn how to spot phishing attacks and protect your email list. - [Small Business Saturday Email Marketing Guide [2025]](https://moosend.com/blog/small-business-saturday-email-marketing/): Learn how to create a simple, effective Small Business Saturday email marketing strategy to boost sales and connect with your community. - [Post-Black Friday Email Campaigns: Examples & Tips [2025]](https://moosend.com/blog/post-black-friday-email-campaigns/): Recover lost sales with Post-Black Friday email campaigns, including abandoned cart reminders, personalized offers, and follow-ups - [How to Build Dark Mode Friendly Email Campaigns](https://moosend.com/blog/dark-mode-email/): Struggling to design stunning dark mode emails? Learn how to approach dark mode email design with a few handy tips. - [Express Gratitude with Heartfelt Thanksgiving Emails [2025]](https://moosend.com/blog/heartfelt-thanksgiving-emails/): Explore easy ways for crafting heartfelt Thanksgiving emails and find campaign examples and templates to get inspired. - [9 Best Landing Page Builders For Affiliate Marketing [2025]](https://moosend.com/blog/landing-page-builders-for-affiliate-marketing/): Looking for the best landing page builder for affiliate marketing? Find the top tools with their pros and cons, pricing, and best use cases. - [Monthly Email Planner: November Edition [2025]](https://moosend.com/blog/november-email-planner/): Plan your campaigns with our November email planner, featuring tips, examples, and templates to target Black Friday, Veterans Day, and more. - [9 Best Typeform Alternatives For 2025](https://moosend.com/blog/typeform-alternatives/): Looking for the best Typeform alternatives to build forms without breaking the bank? Find the top competitors with their pros and cons. - [23+ Welcome Email Examples For 2025 [+Tips & Templates]](https://moosend.com/blog/top-welcome-emails/): Need to make an excellent first impression but you're running low on inspiration? Here are some great welcome email examples for you. - [How To Set Up A Warm-Up Plan If You're Migrating To Moosend](https://moosend.com/blog/warm-up-plan/): Learn how to successfully warm up your email list when migrating to Moosend to protect your sender reputation and boost deliverability. - [Sustainable Email Marketing: Best Practices And Examples [2025]](https://moosend.com/blog/sustainable-email-marketing/): Explore the main principles and benefits of sustainable email marketing and follow the example of eco-friendly, notable brands. - [Email Copywriting: The Complete Guide For Beginners [2025]](https://moosend.com/blog/email-copywriting/): Learn effective email copywriting to engage your audience, boost sales, and achieve your marketing goals. Tips, tools, and examples included. - [Your Guide To Email Marketing For Construction Companies [2025]](https://moosend.com/blog/email-marketing-for-construction-companies/): What if you could easily showcase your latest projects, keep your clients in the loop, and stay fresh in their... - [7 Best Mental Health Day Email Campaigns For 2025](https://moosend.com/blog/mental-health-email-campaigns/): Explore inspirational Mental Health Day email campaigns from great brands and best practices to show subscribers you care. - [How To Create A B2C Email Marketing Strategy [Complete Guide]](https://moosend.com/blog/b2c-email-marketing/): Explore our guide to B2C email marketing to learn best practices and tips for creating campaigns, boosting engagement, and driving sales. - [10 Best Unbounce Alternatives For 2025](https://moosend.com/blog/unbounce-alternatives/): Looking for the best Unbounce alternatives with better functionality and more affordable pricing? Find the top tools, pros and cons included. - [15 Best Internal Communication Email Templates [2025]](https://moosend.com/blog/internal-communication-email-templates/): Explore these internal communication email templates to transfer your messages clearly and boost employee engagement. - [12 Best Email Marketing Books to Become an Expert In 2025](https://moosend.com/blog/email-marketing-books/): Find the best email marketing books written by experts in the field and improve your email marketing strategy in simple steps. - [Ecommerce AI: Definition, Benefits & How to Use [2025]](https://moosend.com/blog/ecommerce-ai/): Learn how eCommerce AI can help you automate tasks, personalize experiences, and fuel growth with smart recommendations, chatbots, and more. - [Monthly Email Planner: October Edition [2025]](https://moosend.com/blog/october-email-planner/): Check out our October email planner with ideas, subject lines, examples, and more. Plus, don't miss our Halloween tips and templates. - [The New Era of Deliverability: Why Multichannel Marketing Matters](https://moosend.com/blog/multichannel-marketing-better-deliverability/): Learn why adopting a multichannel marketing strategy is key to improving email deliverability and boosting engagement. - [14 Survey Email Templates for Better Response Rates [2025]](https://moosend.com/blog/survey-email-templates/): Explore these survey email templates for different purposes and tailor your favorite ones based on your needs. - [7 Best Affiliate Email Marketing Templates For 2025](https://moosend.com/blog/affiliate-email-marketing-templates/): Custromize these affiliate email marketing templates to optimize your strategy, delight your partners, and save valuable time. - [Halloween Email Marketing: Strategies, Tips & Examples [2025]](https://moosend.com/blog/halloween-email-marketing/): Creating Halloween email marketing campaigns can make or break your seasonal sales. Learn how to build a high-performing strategy today! - [How To Create An Email Marketing Calendar In 2025 [+Template]](https://moosend.com/blog/email-marketing-calendar/): Need to plan your email marketing calendar but don't know how? Here's how to do it and a pre-made template to get started! - [Top 9 Flodesk Alternatives In 2025 [Compared]](https://moosend.com/blog/flodesk-alternatives/): Is Flodesk letting you down? Here are the best Flodesk alternatives, like Moosend, Brevo, and Mailchimp, to get back on track. - [10 Personalized Email Templates to Boost Sales and Conversions](https://moosend.com/blog/personalized-email-templates/): Explore ten personalized email templates and campaign examples and grab your subscribers' attention through tailored experiences. - [9 Best Drip Email Marketing Software For 2025 [Comparison]](https://moosend.com/blog/best-drip-email-marketing-software/): Save time and increase engagement rates with one of the top drip email marketing software tools. Pros, cons, and best features included. - [11 Best Sales Funnel Software For 2025 [Free + Paid]](https://moosend.com/blog/sales-funnel-software/): Looking for the best sales funnel software? Get a comparison of the top tools and learn what features will help you convert more leads. - [How To Create an Effective Landing Page In 2025](https://moosend.com/blog/how-to-create-a-landing-page/): Wondering how to create a great landing page without coding skills? Here's a step-by-step guide for beginners. - [Top 9 Bulk Email Service Providers [2025]](https://moosend.com/blog/bulk-email-service-providers/): Looking for the best bulk email services to deliver mass email campaigns? Learn about their features, pricing, deliverability, and more! - [22 Best Email Testing Tools In 2025 [April Update]](https://moosend.com/blog/email-testing-tools/): Use these email testing tools to preview your designs, improve your deliverability, verify your lists, test your SMTP server, and more. - [10 Product Recommendation Email Examples to Boost Your Sales](https://moosend.com/blog/product-recommendation-email-examples/): Explore stellar product recommendation email examples for different purposes to get inspired and drive higher conversions. - [11 Best Email Marketing Software For Ecommerce [2025]](https://moosend.com/blog/best-email-marketing-software-for-ecommerce/): Explore the best email marketing software for eCommerce businesses including features, pros/cons, and pricing. - [IP Reputation vs Domain Reputation: What You Need To Know [2025]](https://moosend.com/blog/ip-domain-reputation/): The evolution of email deliverability: from IP reputation to domain reputation. Discover how mailbox providers prioritize sender reputation. - [Monthly Email Planner: September Edition [2025]](https://moosend.com/blog/september-email-planner/): Plan your September email marketing strategy with templates and actionable tips for fall-themed messages, back-to-school, and more. - [What Is Conversational Marketing? Benefits, Tips & Examples [2025]](https://moosend.com/blog/conversational-marketing/): Learn what conversation marketing is, why and when you should use it, and get inspired by examples from big brands. - [Retail Email Marketing: Strategies, Examples & Tips [2025]](https://moosend.com/blog/retail-email-marketing/): Dive into our guide on retail email marketing, packed with actionable strategies, inspiring examples, and invaluable tips for success. - [28 Best Marketing Newsletters To Join In 2025 [+How To Start One]](https://moosend.com/blog/best-marketing-newsletters/): Discover the latest news, updates, strategies, and more by joining some of the best marketing newsletters. Also, find out how to start yours. - [8 Best MailerLite Alternatives For 2025 [August Update]](https://moosend.com/blog/mailerlite-alternatives/): Compare some of the top MailerLite alternatives, including Moosend, ActiveCampaign, Mailchimp, and Constant Contact. - [Why You Should Avoid Using "RE:" In Email Subject Lines [2025]](https://moosend.com/blog/avoiding-re-in-subject-lines/): Learn why you shouldn't use "RE:" in email subject lines and discover strategies for creating copy that won't trigger spam filters. - [Back-To-School Emails: Subject Lines, Examples & Tips [2025]](https://moosend.com/blog/back-to-school-emails/): Learn how to create back-to-school emails, choose you favorite subject line, and get inspired by relevant email examples from amazing brands. - [Direct Email Marketing: Definition, How to & Best Practices [2025]](https://moosend.com/blog/direct-email-marketing/): Direct email marketing is a digital marketing strategy through which you send personalized offers to pre-selected subscribers via email. - [9 Best Email Blast Services For Your Business [2025]](https://moosend.com/blog/email-blast-services/): Explore some of the best email blast service solutions to deliver your campaigns, including Moosend, HubSpot, and MailerLite. - [11 Best Email Marketing Software For Nonprofits [2025]](https://moosend.com/blog/email-marketing-software-for-nonprofits/): Explore reviews of the best email marketing software for nonprofits right now, including pros/cons, top features, and pricing. - [9 Best Sendy Alternatives For Better Usability [2025]](https://moosend.com/blog/sendy-alternatives/): Looking for the best Sendy alternatives with advanced features and better usability? Find free and affordable solutions inside. - [Top 10 GetResponse Alternatives For 2025 [Features & Pricing]](https://moosend.com/blog/getresponse-alternatives/): Looking for the best GetResponse alternatives? Discover some top solutions alongside their key features & pricing and see how they compare. - [9 SendPulse Alternatives For 2025 [Comparison]](https://moosend.com/blog/sendpulse-alternatives/): Explore the most advanced SendPulse alternatives, like Moosend, Brevo, and Mailchimp, to elevate your digital marketing strategy. - [10 Best Email Marketing Software for Real Estate [2025]](https://moosend.com/blog/email-marketing-software-for-real-estate/): Explore the best email marketing software for real estate including features and pricing and find the top choices for this industry. - [20 Email Subject Line Best Practices & Tips [With Examples]](https://moosend.com/blog/email-subject-line-best-practices/): Discover the top email subject line best practices and tips to craft irresistible introductions for your emails and boost open rates. - [10 Constant Contact Alternatives For 2025 [Pros & Cons]](https://moosend.com/blog/constant-contact-alternatives/): Some of the best Constant Contact alternatives include Moosend, HubSpot, Mailchimp, Kit, Benchmark, Sendpulse, Brevo, and GetResponse. - [9 Brevo Alternatives For 2025 [Pros & Cons]](https://moosend.com/blog/brevo-alternatives/): Looking for the top Brevo alternatives to power up your email marketing efforts? Today we present you 9 great solutions. - [10 Real-Life Cross-Sell Email Examples To Boost Your Sales [2025]](https://moosend.com/blog/cross-sell-email-examples/): Take a look at some of the best cross-sell email examples and discover essential strategies to boost sales and drive customer engagement. - [10 Best Email Marketing Software For Small Businesses [2025]](https://moosend.com/blog/email-marketing-software-for-small-business/): Looking for the best email marketing software for small businesses to reach and convert your audience? Check out our brief reviews. - [9 Best Free Email Marketing Services Reviewed [Update 2025]](https://moosend.com/blog/best-email-marketing-services/): Discover the best free and paid email marketing services, see how they compare, and find the best option for your business. - [Leveraging CSA’s Complaint Metrics To Enhance Email Deliverability: A Deep Dive Into Moosend's Approach](https://moosend.com/blog/csa-complaint-metrics/): Learn how we leverage complaint metrics and Certified Sender Alliance (CSA) Monitoring tools to ensure better email delivery rates. - [Ensuring Optimal Email Deliverability: How Postmastery Console Enhances Moosend’s Daily Operations](https://moosend.com/blog/optimal-email-deliverability-with-postmastery/): Using Postmastery's detailed reporting, we cam quickly pinpoint issues, take action, and collaborate with ISPs for optimal deliverability. - [Ecommerce Email Marketing Automation: Flows & Tools [2025]](https://moosend.com/blog/ecommerce-email-marketing-automation/): Find out what eCommerce email marketing automation is, how it can benefit you, essential flows to use, and some great tools to get started. - [8 Best Klaviyo Alternatives for 2025 [Free & Paid]](https://moosend.com/blog/klaviyo-alternatives/): Is Klaviyo not what you expected? Today we are exploring the best Klaviyo alternatives in the market to help your eCommerce business thrive. - [11 Best Email Marketing Software For Startups In 2025](https://moosend.com/blog/email-marketing-software-for-startups/): 1. Moosend. 2. ActiveCampaign. 3. Constant Contact. 4. Mailchimp. 5. Brevo (formerly SendInblue). 6. GetResponse. 7. Drip. 8. AWeber. - [18 Best Email Automation Software In 2025 [Features & Pricing]](https://moosend.com/blog/email-automation-software/): Find the best email automation software solutions to set up triggered and transactional emails to engage and convert your customers. - [8 Best Kit Alternatives For 2025 [Pros & Cons]](https://moosend.com/blog/convertkit-alternatives/): Explore the best Kit alternatives: Moosend, Constant Contact, Mailchimp, Brevo, Campaign Monitor, GetResponse, and more. - [16 Business Email Templates to Strengthen Your Messages [2025]](https://moosend.com/blog/business-email-newsletter-templates/): Grab these premade business email templates to engage your audience with clean designs, beautiful colors, and actionable CTAs. - [Gmail Is Blocking URL Shorteners: What It Means For You](https://moosend.com/blog/gmail-blocking-url-shorteners/): Shortened links redirect to your website but hide your domain name. Spammers use this to conceal URLs, avoiding blocks and spam filters. - [9 Real Estate Email Newsletter Templates For Your Listings [2025]](https://moosend.com/blog/real-estate-email-newsletter-templates/): Create the perfect listing promotion to show future homeowners your best properties with these real estate email newsletter templates. - [28 Best Marketing Automation Software For 2025 [Categorized]](https://moosend.com/blog/marketing-automation-software/): Finding the right marketing automation tool for your business can be frustrating. We've gathered the best tools for the most common use cases. - [15 Holiday Newsletter Templates for Better Seasonal Campaigns](https://moosend.com/blog/seasonal-holiday-email-newsletter-templates/): Grab stunning holiday newsletter templates for Halloween, Christmas, V-day, Black Friday, and more to power up your sales. - [17 Best Online Form Builder Tools For 2025 [Pros, Cons & Tips]](https://moosend.com/blog/best-online-form-builder-tools/): Explore the best online form builder solutions to create powerful, high-converting forms without being an expert! Find out more inside. - [13 Cheap Email Marketing Tools For 2025 [Pros & Cons]](https://moosend.com/blog/cheap-email-marketing/): Explore cheap email marketing tools like Moosend, Mailjet, ActiveCampaign, HubSpot, MailerLite, EmailOctopus, SendPulse, Cakemail, and more. - [Mailbox Providers Will Change The P=None, Maybe Not This Year But Soon](https://moosend.com/blog/dmarc-policy-changes/): Gmail, Yahoo, and others may soon enforce stricter DMARC policies to enhance email security and deliverability. - [Hospitality And Travel Newsletter Templates With Examples [2025]](https://moosend.com/blog/travel-email-newsletter-templates/): Increase your booking rates and conversions with these beautiful and responsive hospitality and travel newsletter templates. - [7 Best Enterprise Email Marketing Software Solutions In 2025](https://moosend.com/blog/enterprise-email-marketing-software/): Explore top enterprise email marketing software: Moosend, ActiveCampaign, Brevo, Mailchimp, HubSpot, Salesforce Marketing Cloud, and Marketo. - [16 Welcome Email Templates To Boost Engagement [2025]](https://moosend.com/blog/welcome-email-templates/): Make a great first impression and nurture your new subscribers today with one of these amazing welcome email templates. - [26 Innovative ChatGPT Prompts For Email Marketing [+Output]](https://moosend.com/blog/chatgpt-prompts-for-email-marketing/): Discover some helpful ChatGPT prompts for email marketing to elevate your campaigns with personalized content and targeted strategies. - [12 Best Mailchimp Alternatives For 2025 [Honest Reviews]](https://moosend.com/blog/mailchimp-alternatives/): In-depth comparison of the best Mailchimp alternatives per use case, including Moosend, Hubspot, ActiveCampaign, Omnisend, and GetResponse. - [Gmail Cares About The Reputation Of Your Domain Name More Than Ever [2025]](https://moosend.com/blog/gmail-domain-name-reputation/): Gmail's emphasis on domain reputation underscores its pivotal role in email deliverability, demanding heightened attention from senders. - [7 Brilliant Abandoned Cart Email Templates For 2025](https://moosend.com/blog/abandoned-cart-email-template/): Get your sales back on track today with these converting abandoned cart email templates and explore five brilliant examples to get inspired. - [8 Best SendGrid Alternatives In 2025 [Pros & Cons]](https://moosend.com/blog/sendgrid-alternatives/): Discover the top SendGrid alternatives, including Moosend, Brevo, SMTP2GO, Mailchimp, Amazon SES, Mailgun, Mailtrap, and Postmark. - [24 Responsive Ecommerce Email Templates That Boost Conversions](https://moosend.com/blog/ecommerce-email-newsletter-templates/): Capture your audience with 24 responsive eCommerce email templates that'll supercharge your sales and engagement rates. - [8 Sendfox Alternatives For 2025](https://moosend.com/blog/sendfox-alternatives/): Some of the best Sendfox alternatives are Moosend, MailerLite, Mailchimp and Benchmark Email. Find more competitors inside! - [9 Transactional Email Templates to Boost Customer Experience [2025]](https://moosend.com/blog/transactional-email-templates/): Pick your favorite transactional email templates, improve customer experience with premade resources, and gain time. - [9 Best ActiveCampaign Alternatives For 2025 [Features & Pricing]](https://moosend.com/blog/activecampaign-alternatives/): Explore the top ActiveCampaign alternatives: Moosend, HubSpot, Constant Contact, Mailchimp, Klaviyo, Brevo, GetResponse, AWeber and Drip. - [11 Best Email Template Builders For 2025 [Free & Paid]](https://moosend.com/blog/email-template-builders/): The top email template builder tools include Moosend, Stripo, Tabular, and HubSpot. See how they compare. Table included. - [Summer Email Marketing: Ideas, Examples & Tips [2025]](https://moosend.com/blog/summer-email-marketing/): Read our thorough summer email marketing guide and pick one of the premade email templates to build your seasonal campaigns. - [11 Ecommerce Newsletter Examples To Inspire You [2025]](https://moosend.com/blog/ecommerce-newsletter-examples/): Check out some impressive eCommerce newsletter examples and learn valuable insights to drive engagement and conversions. - [Email Marketing Conversion Rate Guide: Formula, Stats & Tips](https://moosend.com/blog/email-marketing-conversion-rate/): What's considered a good email marketing conversion rate differs depending on the industry. 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Find out here! - [16 Best Landing Page Builder Tools For 2025 [Pros & Cons]](https://moosend.com/blog/landing-page-builder/): Find the best landing page builder to promote your products, boost your conversions and grow your audience. - [How To Make Money From Home In 24 Easy Ways [2025]](https://moosend.com/blog/make-money-from-home/): Discover some of the best ways to make money from home, both online and offline, to power up your passive income. - [8 Acumbamail Alternatives For 2025 [Comparison Table]](https://moosend.com/blog/acumbamail-alternatives/): Looking for the top Acumbamail alternatives favoring affordability, simplicity, and advanced features? 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Learn more inside! - [Top Valentine’s Statistics & Facts For Marketers [2025]](https://moosend.com/blog/valentines-statistics/): Check these Valentine's statistics to ensure your holiday marketing campaigns are relevant and targeted to your audience. - [Valentine’s Day Email Marketing: Tips, Ideas & Examples [2025]](https://moosend.com/blog/valentines-marketing/): Increase your seasonal revenue with these simple and effective Valentine's Day email marketing tips for amazing results. - [17 Best Tools to Drive Your Mobile App Growth In 2025](https://moosend.com/blog/best-tools-for-mobile-app-growth/): Find 17 stellar tools to leverage your mobile app growth in 2025, including data, analytics, and ASO platforms. - [The Anatomy Of A Landing Page: Key Elements & Examples](https://moosend.com/blog/anatomy-of-a-landing-page/): Learn the anatomy of a landing page and craft beautiful brand assets to increase your leads and conversions! - [What Is a Splash Page? 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Get tips, examples, and strategies to nurture leads and boost sales effectively. - [11 Best Email Marketing Software For Shopify To Use In 2025](https://moosend.com/blog/best-email-marketing-software-for-shopify/): Check out the best email marketing software for Shopify online stores, including their pricing and features. - [MailerLite vs Mailchimp: The Ultimate Comparison [2025]](https://moosend.com/blog/mailerlite-vs-mailchimp/): If you're looking for the ultimate MailerLite vs Mailchimp comparison to decide which service is best suited for your business then read on! - [14 Best Email Tracking Software For 2025 [Pricing & Features]](https://moosend.com/blog/best-email-tracking-software/): Learn everything you need to know about the best email tracking software and find the best solution for your business, free or paid! - [17 Best Free Survey Tools For 2025 [Features & Pricing]](https://moosend.com/blog/best-free-survey-tools/): Streamline your feedback efforts with the best free survey tools. Make data collection a breeze and maximize the impact of your surveys. - [40+ Best Affiliate Programs With High Commission [2025]](https://moosend.com/blog/best-affiliate-programs/): Find the highest paying affiliate programs to join and start growing your revenue. These programs are ideal for beginners! - [12 Best WordPress Newsletter Plugins [2025]](https://moosend.com/blog/best-wordpress-newsletter-plugins/): Looking for the best WordPress newsletter plugins? Explore our curated list and take your email campaigns to the next level. - [ActiveCampaign Review 2025: Pros, Cons & Pricing [Analyzed]](https://moosend.com/blog/activecampaign-review/): If you want to learn everything about ActiveCampaign, its pros, cons and top features, all you need to do is read our thorough ActiveCampaign review. - [21 High Ticket Affiliate Marketing Programs For 2025](https://moosend.com/blog/high-ticket-affiliate-marketing-programs/): Looking for high ticket affiliate marketing programs to join? Find lucrative opportunities to earn big commissions today! - [What Is Repurposing Content? The Ultimate Guide For 2025](https://moosend.com/blog/content-repurposing/): Learn everything you need to know about repurposing content, its benefits, and ways to manage it successfully. - [11 Best Email Marketing Software For Agencies [2025]](https://moosend.com/blog/email-marketing-software-for-agencies/): Discover the best email marketing software for agencies. Compare features, pricing, and benefits to make the right choice for your success. - [E-commerce Referral Programs: Ultimate Guide [2025]](https://moosend.com/blog/ecommerce-referral-programs/): Learn how to create a successful eCommerce referral program and get inpired by relevant initiatives from big brands. - [Landing Page Best Practices For Higher Conversions [2025]](https://moosend.com/blog/landing-page-best-practices/): Read our 23 unique landing page best practices to optimize your website and boost your conversions in 2025. - [16 Types of Landing Pages for Email Campaign Success](https://moosend.com/blog/types-of-landing-pages/): Learn when and how to use different types of landing pages to level up your email marketing campaigns and boost conversions. - [100+ New Year Email Subject Lines For 2025](https://moosend.com/blog/new-year-email-subject-lines/): Get your seasonal inspiration running with some of the best New Year subject lines for better open rates and sales. - [9 Types Of Email Marketing Campaigns Analyzed [2025]](https://moosend.com/blog/types-of-email-marketing-campaigns/): Explore the best types of email marketing campaigns tailored for the buyer's journey, and watch your business thrive. - [Targeted Email Marketing: Benefits, Examples & Best Practices](https://moosend.com/blog/targeted-email-marketing/): Learn the benefits, best practices, and step-by-step tips to create engaging targeted email marketing campaigns that drive results. - [11 New Year Email Examples & Ideas For 2024](https://moosend.com/blog/new-year-email-newsletter-examples/): Let's see some of the best New year email examples, and why they work to get you inspired for the upcoming holidays. - [9 Best Email Marketing Software For Hotels [2025]](https://moosend.com/blog/best-email-marketing-software-for-hotels/): Finding the best email marketing software for hotels is not an easy task. 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Here are 25 professionally-made designs to wow your audience this festive season. - [20 Christmas Email Marketing Examples & Quick Guide [2024]](https://moosend.com/blog/christmas-email-marketing-examples/): Create the best Xmas campaign to boost sales by checking out the email design and copy of these top Christmas email marketing examples. - [120 Christmas Email Subject Lines To Use In 2024](https://moosend.com/blog/christmas-subject-lines/): Get inpired by top 120+ Christmas email subject lines to increase your open rates during the holiday season! - [How To Use ChatGPT In 2025 [Web & API]](https://moosend.com/blog/how-to-use-chatgpt/): Wondering how to use ChatGPT's web-based interface or make an API call to retrieve information? Here's a simple guide to do it. - [How Does ChatGPT Work? The Simplified Version [2025]](https://moosend.com/blog/how-does-chatgpt-work/): How does ChatGPT work? What has changed since its release? 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Today we look at the tactics you need to boost your seasonal sales! - [15 Black Friday Newsletter Templates [2025]](https://moosend.com/blog/black-friday-email-templates/): Craft the perfect email campaigns to increase your seasonal revenue with the help of these responsive Black Friday newsletter templates. - [20 Black Friday Email Examples With Tips [2025]](https://moosend.com/blog/black-friday-email-examples/): Check some of the best Black Friday email examples from popular brands to get inspired for this Black Friday, plus tips to nail them! - [Facebook Lead Ads In 2025: In-depth Guide](https://moosend.com/blog/facebook-lead-ads/): Want to give your lead generation a boost? Learn how to set up Facebook lead ads in this simple step-by-step guide today. - [8 Best Mailgun Alternatives For 2025](https://moosend.com/blog/mailgun-alternatives/): The search for the best Mailgun alternatives just became easier! 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See how to create yours in our guide. - [12 Free Thanksgiving Newsletter Templates [2025]](https://moosend.com/blog/thanksgiving-email-newsletter-templates/): Get ready for the holidays with these beautiful and free pre-made Thanksgiving newsletter templates to save time and effort. - [90+ Best Thanksgiving Email Subject Lines To Convert [2025]](https://moosend.com/blog/thanksgiving-email-subject-lines/): Explore Thanksgiving email subject line examples from notable brands to get inspired and boost your open rates. - [12 Best Thanksgiving Email Examples With Tips [2025]](https://moosend.com/blog/thanksgiving-email-newsletter-examples/): Check out some amazing Thanksgiving email examples to get inspired and follow our tips to create your own holiday campaigns. - [How To Create Effective Email Footers [Tips & Examples]](https://moosend.com/blog/email-footer/): Do you include an email footer in your campaigns? If not, it's time to start! Learn what elements to add and find some great examples. - [How To Monitor And Grow Your Email Traffic In 2025 [+Tips]](https://moosend.com/blog/email-traffic/): Are you looking for ways to measure and increase your email traffic? Find some of the best practices in this guide. - [8 Real Estate Landing Page Examples [2025]](https://moosend.com/blog/real-estate-landing-pages/): Need help to create your very own real estate landing pages? Read our complete guide with, step-by-step instructions, tips and examples. - [8 Best Campaigner Alternatives For 2025](https://moosend.com/blog/campaigner-alternatives/): Looking for the best Campaigner alternatives for 2023 based on affordability, ease-of-use and advanced features? Learn more here! - [How To Use Snapchat For Business [Beginner’s Guide]](https://moosend.com/blog/snapchat-for-business/): Snapchat for Business is vital to your social media strategy if your audience is under 35. Learn all the essential tips and strategies today! - [How To Create A Marketing Plan In 2025 [+Free Template]](https://moosend.com/blog/marketing-plan/): Learn how to create a comprehensive marketing plan in our step-by-step guide and then use our free template to save time and effort. - [12 Free Halloween Newsletter Templates For 2025 [+ Tips]](https://moosend.com/blog/free-halloween-email-templates/): Are you looking for awesome and free Halloween email newsletter templates? Our latest email designs are here to help you save time! - [20+ Cart Abandonment Stats To Reduce Your Lost Sales In 2025](https://moosend.com/blog/cart-abandonment-stats/): Find all cart abandonment stats in a single place! How is cart abandonment and re-marketing changing in 2023? - [100+ Halloween Email Subject Lines For 2025 [+Tips]](https://moosend.com/blog/best-halloween-email-subject-lines/): Discover some of the best Halloween email subject lines from popular brands to increase your open rates and boost your seasonal revenue. - [12 Best SMS Marketing Software For 2025 [Features & Pricing]](https://moosend.com/blog/sms-marketing-software/): Discover the best SMS marketing software to engage your audience and turn them into customers of your brand with converting text messages. - [20 Best eCommerce Shopify Stores To Get Inspired](https://moosend.com/blog/best-shopify-stores/): Check out some of the best Shopify stores out there and get inspired today to start your own business venture! - [13 Halloween Email Newsletter Examples In 2025 [+Tips]](https://moosend.com/blog/halloween-email-newsletter-examples/): Get inspired by some of the best Halloween email newsletter examples. Then, follow our tips to create your own to boost seasonal sales. - [What Is A Transactional Email? Guide & Examples [2025]](https://moosend.com/blog/transactional-emails/): Want to learn everything about transactional emails? Explore the definition, types and examples to deliver the best transactional messages. - [The Definitive Shopify Email Marketing Guide For 2025 [+5 Email Apps]](https://moosend.com/blog/shopify-email-marketing/): Are you new to Shopify email marketing? Here are the essential steps to build your email strategy, plus 5 amazing email apps to help you out! - [8 Email List Cleaning Best Practices for 2025 [+Services]](https://moosend.com/blog/email-list-cleaning/): Email list cleaning is an essential process to increase your engagement and ROI. Learn how to keep your email lists clean in 8 easy steps - [9 Best B2B Email Marketing Software For 2025](https://moosend.com/blog/b2b-email-marketing-software/): Looking for B2B email marketing software? Our analysis covers the best tools, providing detailed insights into features and benefits. - [HTML Email Creation: Best Practices & Templates [2025]](https://moosend.com/blog/html-email/): Discover best practices, responsive design techniques, and the benefits of using drag-and-drop builders to create HTML email campaigns. - [How To Whitelist An Email In Gmail, Outlook & More [2025]](https://moosend.com/blog/how-to-whitelist-emails/): Follow our guide on how to whitelist an email and use these actionable strategies to improve deliverability rates and maximize your efforts. - [20 B2B Email Marketing Examples & Why They Work [2025]](https://moosend.com/blog/b2b-email-marketing-examples/): Discover 20 great examples of B2B email marketing done right and get inspired to create or improve your campaigns. - [35+ Engaging Event Email Subject Lines [Examples & Tips]](https://moosend.com/blog/event-email-subject-lines/): Discover over 35+ effective event email subject lines to improve your open rates and see examples of event-related emails and actionable tips. - [15 Best Digital Products ?o Sell ?n 2025 [+ How ?o Start & Where]](https://moosend.com/blog/best-digital-products-to-sell/): Discover 15 of the best digital products to sell in 2023 and learn where you can start selling and how to get started. - [Webinar Invitation Email: Examples, Templates & Tips [2025]](https://moosend.com/blog/webinar-invitation-email/): Discover webinar invitation email examples and templates to inspire you, and learn what practices to apply to write awesome webinar emails. - [Email Open Rates By Industry, Region & Day [+ Best Practices]](https://moosend.com/blog/email-open-rates/): Discover the average email open rates by industry, region and day and learn which factors affect them and how to improve them. - [30+ Effective Survey Email Subject Lines [+ Examples & Tips]](https://moosend.com/blog/survey-email-subject-lines/): Discover 30+ effective survey email subject lines to improve your open rates and see examples and tips that will help you write your own. - [Email Marketing For Photographers In 2025 [Guide]](https://moosend.com/blog/email-marketing-for-photographers/): Learn everything you need to know about email marketing for photographers and discover how to promote your business successfully. - [How To Do Email Marketing In 2025](https://moosend.com/blog/email-marketing/): Looking for a simple email marketing guide to learn the ropes? Check our beginner-friendly guide and get one step closer to email success! - [Email Preview Text: How To Write/Use It In 2025](https://moosend.com/blog/email-preview-text/): Your email preview text is the key to increasing your email open rates. Learn how to utilize this awesome tool in this comprehensive guide! - [9 HubSpot Alternatives For 2025 [Free & Paid]](https://moosend.com/blog/hubspot-alternatives/): Is HubSpot's pricing too much to handle? Check out the best HubSpot alternatives for a more affordable option with equally powerful features. - [Why Buying Facebook Likes Will Hurt Your Business In 2025](https://moosend.com/blog/buy-facebook-likes/): Looking to buy Facebook likes? Read this guide before spending your money on fake social likes to save your business from potential harm. - [9 Top EmailOctopus Alternatives For 2025 [Features & Pricing]](https://moosend.com/blog/emailoctopus-alternatives/): Discover some of the top EmailOctopus alternatives, such as Mailchimp, Moosend, and MailerLite and see how they compare to each other. - [Brevo Pricing 2025: In-Depth Analysis [2025]](https://moosend.com/blog/brevo-pricing/): If you want to learn all about Brevo pricing and what changes the company implemented upon its rebranding, you came to the right place! - [MailerLite Pricing: Is It Really An Affordable Solution? [2025]](https://moosend.com/blog/mailerlite-pricing/): Do you want to learn everything about MailerLite pricing and whether it is still an affordable option for new businesses? Read on to find out! - [15 Best Funnel Builder Software For 2025 [Features & Pricing]](https://moosend.com/blog/funnel-builder-software/): Discover some of the top funnel builder software solutions that will help you streamline your sales and lead-generation process. - [The Ultimate Guide To Email Engagement In 2025](https://moosend.com/blog/email-engagement/): What is email engagement and how can you measure it? Learn the top metrics and best practices to sustain it down the line. - [Constant Contact Pricing: Is It Still Worth It? [2025]](https://moosend.com/blog/constant-contact-pricing/): Is Constant Contact pricing still worth it after the changes implemented in their pricing model? Are there any hidden fees? Read more... - [11 Effective Email Marketing Strategies For 2025](https://moosend.com/blog/email-marketing-strategies/): Want to level up your email campaigns? Discover 11 effective email marketing strategies that will help you create winning campaigns. - [Kit Pricing: How Much Does It Cost + Analysis [2025]](https://moosend.com/blog/convertkit-pricing/): Learn everything about Kit pricing with our in-depth analysis of its plans and pricing structure! - [Mailchimp Pricing: Which Plan Suits You Best? [2025]](https://moosend.com/blog/mailchimp-pricing/): Is Mailchimp pricing still worth it? Has the email marketing tool become too expensive after the latest changes? Can I use it for free? Learn more! - [12 Best AI Writing Tools For All Content Types [2025]](https://moosend.com/blog/best-ai-writing-tools/): If you want to enhance your marketing efforts, check some of the best AI writing tools to create content that leaves a lasting impression. - [What is a Dynamic Email? 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Learn what a preheader is, the best practices, how to add one to your email, and more. - [Onboarding Emails: Tips and Examples [2025 Edition]](https://moosend.com/blog/onboarding-emails/): Onboarding emails are a vital part of a successful email marketing strategy that drives great customer experience and retention. Find out why! - [14 Best Marketing Agency Software Solutions For 2025](https://moosend.com/blog/best-marketing-agency-software/): Looking for marketing agency software to increase your productivity and efficiency? Here are the best solutions for you! - [9 Best Autoresponder Software in 2025 [Free Tools]](https://moosend.com/blog/autoresponder-software/): Find the best autoresponder software, including Moosend, Constant Contact, Mailchimp, AWeber, and Brevo, and check how they compare! - [MailerLite Review 2025: Pros, Cons & Pricing [Analyzed]](https://moosend.com/blog/mailerlite-review/): Wondering whether MailerLite is a good fit for you? Check our in-depth MailerLite review to find out more about its pros, cons, and pricing. - [11 Best Email Verification Tools For 2025](https://moosend.com/blog/best-email-verification-tools/): Find top email verification tools to clean your email lists and improve your deliverability score and sender's reputation! - [43 Best SaaS Tools Per Business Function In 2025](https://moosend.com/blog/best-saas-tools/): Find 43 top SaaS tools for all business types, including Trello, Zoom, Shopify, and Slack, to optimize your day-to-day operations! - [Brevo Review [Formerly Sendinblue] 2025: Pros, Cons & Pricing](https://moosend.com/blog/brevo-review/): Want to know more about Brevo? Read our in-depth Brevo review to find more about the features, pricing, and pros and cons of the platform. - [HTML Email Design: Tips, Examples & Tools [2025]](https://moosend.com/blog/html-email-design/): If you want to learn everything about HTML emails and how to leverage them to boost your business, you are at the right place! - [Kit Review 2025: Pros, Cons, Pricing](https://moosend.com/blog/convertkit-review/): Our Kit review dives deep into the platform's features to find whether the service is the best option for creators. Learn more! - [Mailchimp Review 2025: Pros, Cons & Pricing [Analysis]](https://moosend.com/blog/mailchimp-review/): Take a look at our in-depth Mailchimp review, including the features and pricing, to discover the platform's strengths and weaknesses. - [13 Best Email Marketing Agencies & Why To Choose Them [2025]](https://moosend.com/blog/best-email-marketing-agencies/): Learn about the best email marketing agencies that can help you streamline a successful email marketing strategy and elevate your ROI. - [Constant Contact Review 2025: Pros, Cons, Ratings](https://moosend.com/blog/constant-contact-review/): Is Constant Contact truly an email marketing service for small businesses? Learn the answer plus more details in our extensive review! - [Email Marketing For Mobile Apps: Tips & Tools [2025]](https://moosend.com/blog/email-marketing-for-mobile-apps/): See how to build an effective email marketing for apps strategy to boost your mobile app usage and engagement. plus some tools you'll need. - [Email Marketing For CBD and Cannabis Brands [2025]](https://moosend.com/blog/email-marketing-for-cbd-brands/): Learn how to navigate email marketing for cannabis brands, including CBD-friendly email marketing services and tips for successful campaigns. - [Email Marketing Guide For Car Dealerships [2025]](https://moosend.com/blog/email-marketing-for-car-dealerships/): Email marketing for car dealerships is neglected by many dealers. Find out helpful tips and examples to skyrocket your sales! - [8 Best Drip Alternatives For 2025 [Free & Paid]](https://moosend.com/blog/drip-alternatives/): Get your email marketing strategy back on track with these top Drip alternatives, including Moosend, HubSpot, Mailchimp, Klaviyo, and more. - [Email Marketing For Hospitals: The Ultimate Guide [2025]](https://moosend.com/blog/email-marketing-for-hospitals/): Learn how to introduce email marketing for hospitals to drive engagement and boost customer loyalty and retention. - [How To Use Email Giveaways To Nurture Your Audience [2025]](https://moosend.com/blog/email-giveaways/): Learn everthing you need to know about email giveaways and engage your audience to increase customer loyalty and revenue! - [9 Iterable Alternatives For 2025 [Features & Pricing]](https://moosend.com/blog/iterable-alternatives/): Discover the best Iterable alternatives, including Moosend, Mailchimp, HubSpot, and more, to enhance your marketing strategy today. - [How to Write And Send A Reminder Email [Examples + Templates]](https://moosend.com/blog/reminder-emails/): Learn how to write and send a reminder email to enhance your productivity, customer service, collaborations, sales, and communications. - [How To Use Email Tagging To Boost Engagement [2025]](https://moosend.com/blog/email-tagging/): What is email tagging and how can it contribute to your personalized marketing efforts? Learn everything you need to know in this guide. - [The 8 Best MailPoet Alternatives For 2025](https://moosend.com/blog/mailpoet-alternatives/): If you came here looking for the best MailPoet alternatives offering better features and more usability, you're in luck. Check them out here! - [9 Best Google Optimize Alternatives For 2025 [Compared]](https://moosend.com/blog/google-optimize-alternatives/): With Google Optimize sunsetting on September 30, 2023, here are the best Google Optimize alternatives to keep optimizing your websites. - [Top 9 Robly Alternatives For 2025 [Features & Pricing]](https://moosend.com/blog/robly-alternatives/): If Robly isn't the right tool for you, we found the best Robly alternatives in the market to help you get your marketing back on track. - [12 Best Email Newsletter Software For 2025 [Free & Paid]](https://moosend.com/blog/email-newsletter-software/): Some of the best email newsletter software are Moosend, HubSpot, Constant Contact, Mailchimp, Campaign Monitor, Kit, and more. Find out why! - [150 Best Motivational Quotes To Empower Yourself In 2025](https://moosend.com/blog/best-motivational-quotes/): Find 150 motivational quotes that will inspire you in times of crisis or frustration and lift your spirits up! - [How To Scale A Business In 8 Steps [Tactics & Tips]](https://moosend.com/blog/how-to-scale-a-business/): Are you wondering how to scale a business from zero? Learn 8 critical steps and prepare your business for growth. - [31 Good Business Ideas To Start In 2025 [Beginners & Pros]](https://moosend.com/blog/good-business-ideas/): Are you looking for good business ideas to increase your income in 2023? Check our list and find the perfect for you! - [10 Email Newsletter Design Tips for Beginners [& Examples]](https://moosend.com/blog/email-newsletter-design/): Looking to create captivating emails? Here's a list of 10 email newsletter design strategies and examples to get inspired from - [Flodesk vs. Mailchimp: Comparison Guide [2025]](https://moosend.com/blog/flodesk-vs-mailchimp/): Today we compare Flodesk vs. Mailchimp to help you find the best email marketing tool for your business, focusing on features and pricing. - [Lifecycle Marketing: Strategies & Best Practices [2025]](https://moosend.com/blog/what-is-lifecycle-marketing/): Learn everything you need to know about lifecycle marketing to satisfy customers and prospects at every stage of their customer journey. - [Email Reputation Score: Definition & How To Check It [2025]](https://moosend.com/blog/email-reputation-score-calculator/): Your email reputation score is a vital metric that affects your overall email deliverability. Learn what it is, how to find it, and the factors affecting it! - [Internal Communications: What is, Benefits & Tips [2025]](https://moosend.com/blog/internal-communications-guide/): Discover everything about internal communications from the definition and benefits, to the tools and best practices you can use. - [Email Click-Through Rate: How To Increase CTR [2025]](https://moosend.com/blog/email-click-through-rate/): Email click-through rate is a crucial metric for marketers. Learn how to crush low email click-through rates with 7 proven tips! - [Definitive List of 168 Spam Words To Avoid [2025]](https://moosend.com/blog/spam-words/): When crafting your email subject lines, you may be using spam words that send your campaigns directly to the spam folder. Discover them here! - [Email Marketing Benchmarks For 2025 [By Industry, Region, Day]](https://moosend.com/blog/email-marketing-benchmarks/): Explore important email marketing benchmarks by industry, region, and day to elevate your email marketing strategy. - [8 Teaser Email Campaign Examples [+Tips & Best Practices]](https://moosend.com/blog/teaser-email-campaign-examples/): Master the art of crafting teaser email campaigns through 8 stunning teaser email campaign examples from famous brands. Tips and subject lines included! - [Email Design Best Practices For Higher Engagement [+Checklist]](https://moosend.com/blog/email-design/): This email design guide has everything you need to know to create beautiful email campaigns that boost conversions! - [9 Free Subject Line Testers To Drive Open Rates [2025]](https://moosend.com/blog/best-subject-line-testers/): Find a list of first-class subject line testers to score your email subject lines and increase your open rates and conversions. - [Spam Traps: Definition, Types And How To Avoid Them [2025]](https://moosend.com/blog/email-spam-traps/): Spam traps can seriously harm your sender reputation and email deliverability if left unchecked. Find out how to deal with them easily and effectively! - [5+ New Website Announcement Email Templates and Tips](https://moosend.com/blog/new-website-announcement-emails/): A new website announcement email is vital for a successful website launch. Find helpful tips, examples and templates to create one yourself. - [Drip Marketing: The Ultimate Guide With Examples [2025]](https://moosend.com/blog/drip-marketing-guide/): Learn the major drip marketing benefits for business and best practices to nurture your audience, including examples from notable brands! - [9 Best iContact Alternatives For 2025 [Comparison]](https://moosend.com/blog/icontact-alternatives/): Discover some of the best iContact alternatives, such as Moosend, Constant Contact, Mailchimp and HubSpot to get your strategy back on track. - [14 Valentine’s Day Email Templates To Boost Sales [2025]](https://moosend.com/blog/valentines-email-templates/): Save valuable time with these responsive Valentine's Day email templates and skyrocket your seasonal sales. - [8 Cost-Effective CleverReach Alternatives For 2025](https://moosend.com/blog/cleverreach-alternatives/): Need a more cost-efficient email marketing tool to power up your strategy? Today we discover the best CleverReach alternatives to do it! - [8 Best VerticalResponse Alternatives For 2025](https://moosend.com/blog/verticalresponse-alternatives/): Need more advanced features and a friendlier UI? Today we explore the best VerticalResponse alternatives in the market to help you out! - [Email Marketing For Events: Best Practices & Examples [2025]](https://moosend.com/blog/email-marketing-for-events/): This guide includes everything you need to know about email marketing for events with simple tricks and examples! - [5 Best Tools For IP Reputation Check [+ Actionable Tips]](https://moosend.com/blog/ip-reputation-check/): Following email marketing best practices without conducting an IP reputation check may not be enough to ensure email deliverability. Find out more here! - [8 SparkPost Alternatives For Better Email Delivery [2025]](https://moosend.com/blog/sparkpost-alternatives/): If you want a more reliable SMTP server and email sending then you should consider these SparkPost alternatives for 2023. - [Email Marketing For SaaS: The Complete Guide For 2025](https://moosend.com/blog/email-marketing-for-saas/): Email marketing for SaaS - learn how to build a successful strategy and nurture your customers and prospects to increase your ROI. - [9 Event Invitation Email Examples To Learn From [+Useful Tips]](https://moosend.com/blog/event-invitation-email/): A successful event invitation email is key to driving more RSVPs and attendance. These examples will teach you how to craft the best event invitation email! - [Why Buying Email Lists Is A Bad Idea [+List Building Tips]](https://moosend.com/blog/buying-email-lists-and-addresses/): Can buying email addresses harm your business? Read on to find out the truth plus 5 proven tips to build your own email list fast! - [Email Marketing For Restaurants: The Complete Guide for 2025](https://moosend.com/blog/email-marketing-guide-for-restaurants/): Learn everything about email marketing for restaurants, get inspired by real examples, and entice guests with mesmerizing campaigns. - [5 Sales-Oriented Boxing Day Email Templates For 2025](https://moosend.com/blog/boxing-day-email-newsletter-templates/): Save valuable time creating your holiday campaigns from scratch with these beautiful Boxing Day email templates. - [20+ Boxing Day Subject Lines To Use This Year [2025]](https://moosend.com/blog/boxing-day-email-subject-lines/): Check out these festive Boxing Day subject lines to make your own creations for better open rates and conversions. - [7 Boxing Day Email Examples You Can Easily Copy [2025]](https://moosend.com/blog/boxing-day-email-newsletter-examples/): Let's examine some great Boxing Day email examples you can copy to ace your holiday email marketing strategy effortlessly. Tips included! - [15 Marketing Psychology Principles To Influence Consumers](https://moosend.com/blog/marketing-psychology-strategies/): Learn some of the best marketing psychology theories and tactics to impact consumer behavior and increase conversions and sales! - [9 Best Omnisend Alternatives For Better Email Marketing [2025]](https://moosend.com/blog/omnisend-alternatives/): Some of the best Omnisend alternatives for better email marketing are Moosend, ActiveCampaign, Brevo and GetResponse. Find out more here! - [Email Marketing For Hotels: Step-By-Step Guide [2025]](https://moosend.com/blog/email-marketing-for-hotels/): Learn the essentials of email marketing for hotels and motivate your customers and prospects to book their next stay asap! - [9 Best Substack Alternatives For Creators And Publishers [2025]](https://moosend.com/blog/substack-alternatives/): Some of the top Substack alternatives are Moosend, Ghost, MailerLite, Revue and Buttondown. Find out why you should make the change from Substack today! - [12+ Amazing Newsletter Introduction Examples & Tactics](https://moosend.com/blog/newsletter-introduction-examples/): Find amazing newsletter introduction examples for every email types to satisfy your subscribers at first sight, including best practices! - [AB Testing Emails: The Ultimate Guide For Conversions [2025]](https://moosend.com/blog/ab-testing-emails/): If you aren't ab testing, you're guessing! Learn everything about ab testing in emails and skyrocket your campaigns' performance today! - [Email Marketing For Law Firms: A Step-By-Step Guide [2025]](https://moosend.com/blog/email-marketing-for-law-firms/): Learn the benefits of email marketing for law firms and how to set up a strategy to retain existing clients and nurture new ones. - [Email Deliverability: Avoiding The Spam Folder [2025]](https://moosend.com/blog/email-deliverability/): Email Deliverability defines the success of your email campaigns. What's killing yours? Get access to the most comprehensive resource. - [7 Best Affiliate Email Marketing Programs for 2025 [High Paying]](https://moosend.com/blog/best-email-marketing-affiliate-program/): Affiliate email marketing is a lucrative niche to focus your efforts for a smarter passive income. Read on and stop missing out! - [How to Make Money Blogging [Updated Guide 2025]](https://moosend.com/blog/make-money-blogging/): Wondering how to make money blogging? Here are 15 easy and low-cost ways to start earning passive income from your blog! Check them out! - [Order Confirmation Emails: Pro Tips And Examples [2025]](https://moosend.com/blog/order-confirmation-emails/): Learn how to create order confirmation emails to ensure increased open and click-through rates. You'll also find examples from top brands. - [23 Best Shopify Apps to Boost Sales in 2025 [Free & Paid]](https://moosend.com/blog/best-shopify-apps/): Looking for the best Shopify apps to create a better Shopify store? We've found the best solutions out there plus their alternatives! - [Guerilla Marketing Ideas: 8 Real Examples To Hack Growth](https://moosend.com/blog/guerilla-marketing-ideas/): Starting out with guerrilla marketing? Check the best guerilla marketing ideas and tips on launching your guerilla marketing campaign in 2023. - [23 Customer Segmentation Examples Your Business Needs](https://moosend.com/blog/customer-segmentation-ecommerce/): Customer segmentation has never been easier! Take a look at our customer segment examples and increase your revenue today! - [23 Easy Ways To Make Money Online In 2025](https://moosend.com/blog/make-money-online/): To make money online: 1: Create a newsletter. 2: Start an ecommerce business. 3: Join an affiliate marketing program. 4: Become an influencer - [How To Create Your Marketing Calendar For 2025](https://moosend.com/blog/marketing-calendar/): A marketing calendar is an essential tool to plan, execute and track your marketing strategies and campaigns. Learn how to create your own here! - [How to Build An Email List: 14 Proven Tactics [2025]](https://moosend.com/blog/how-to-build-an-email-list-from-scratch/): Looking for the ultimate ways to propel the growth of your list? Here's the step-by-step guide on how to build an email list from scratch! - [How to Use a Countdown Timer in Emails [+Examples]](https://moosend.com/blog/email-countdown-timer/): You're losing vital revenue if you aren't leveraging the power of a countdown timer in email! Change that today and enjoy the benefits! - [34 Marketing Automation Statistics You Need to Know](https://moosend.com/blog/10-marketing-automation-statistics-need-know/): Here is the ultimate marketing automation statistics list to prepare your marketing strategy for 2023. New and updated stats included! - [10 Email Automation Examples To Increase Sales In 2025](https://moosend.com/blog/email-automation-examples/): Find must-have email automation examples and strategies for your business and convert your subscribers like a pro! - [13 Effective Strategies to Increase Your Blog Traffic](https://moosend.com/blog/increase-blog-traffic/): Looking for easy and proven ways to increase blog traffic? Find 13 effective strategies to give your blog the boost it needs! - [26 Types of Thank You Emails for Your Customers in 2025](https://moosend.com/blog/automated-thank-you-emails/): Automated thank you emails are not just good manners. Craft the perfect thank you email to increase both customer satisfaction and sales. - [13 Halloween Website Ideas To Increase Conversions In 2025](https://moosend.com/blog/halloween-website-ideas/): Looking for Halloween website ideas? We've gathered some of the best and unique ways to transform your website on Halloween. - [11 Free SMTP Server Solutions for Marketers & Developers [2025]](https://moosend.com/blog/free-smtp-server/): Some of the best SMTP relay services are Google, Amazon SES, Moosend, SMTP2GO, and Postmark. Find out more inside! - [Video Email Marketing: How to Do It + Examples](https://moosend.com/blog/video-email-marketing/): If you aren't already using video email marketing, you're probably losing sales and customers. Learn how to use video in emails today! - [Marketo Alternatives: 9 Intuitive Solutions For Enterprises [2025]](https://moosend.com/blog/adobe-marketo-engage-alternatives/): Discover the best Marketo alternatives like Moosend, HubSpot, Salesforce, ActiveCampaign, Emarsys, Dotdigital, Act-on and more. - [120+ Powerful Words To Skyrocket Conversions [+Infographic]](https://moosend.com/blog/powerful-words/): Which are the most powerful words to win over your subscribers' hearts? Find the answers you seek here, plus an insightful infographic! - [8 Best Ecommerce Platforms to Start Your Online Business in 2025](https://moosend.com/blog/best-ecommerce-platforms/): 1. SiteCore OrderCloud. 2. Shopify. 3. BigCommerce. 4. Wix. 5. WooCommerce. 6. Squarespace. 7. PrestaShop. 8. Adobe Commerce. Learn more. - [15 Newsletter Signup Examples and Why They Work [+Best Practices]](https://moosend.com/blog/newsletter-signup-examples/): Do you need email signup inspiration? Check our newsletter signup examples and learn how to design forms that help you grow your email lists. - [9 Dotdigital Alternatives For Better Functionality & Features [2025]](https://moosend.com/blog/dotdigital-alternatives/): Discover the best Dotdigital alternatives to get your email marketing strategy back on track with better functionality and features. - [9 Newsletter Signup Form Tips For More Subscribers [2025]](https://moosend.com/blog/newsletter-signup-forms/): Find the best tips to optimize your newsletter signup and learn how to create the perfect newsletter signup form plus some amazing examples. - [7 Zoho Campaigns Alternatives For Better Functionality [2025]](https://moosend.com/blog/zoho-campaigns-alternatives/): Is Zoho Campaigns not enough? Today we look at some of the best Zoho Campaigns alternatives with better delivery rates and functionality. - [Are Emails Case Sensitive? 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Steal these 17 actionable tips to do marketing without budget today! - [Business Marketing 101: How To Market Your Business For Success [2025]](https://moosend.com/blog/how-to-market-your-business/): How to market your business: Understand your target audience, set your goals, create a value proposition and define your budget. See more! - [7 Best Mailjet Alternatives For 2025](https://moosend.com/blog/mailjet-alternatives/): Looking for a powerful email service to power up your outbound marketing strategy? Today we examine 7 Mailjet alternatives to do just that. - [19 Best Marketing Techniques To Grow Your Business In 2025](https://moosend.com/blog/best-marketing-techniques/): Learn the best marketing techniques which can enable you to pivot your business growth, e.g. email marketing, content creation, and SEO. - [9 Best Campaign Monitor Alternatives To Boost Personalization [2025]](https://moosend.com/blog/campaign-monitor-alternatives/): Want more from your email marketing software? Find the best Campaign Monitor alternatives to help you out. - [Twitter Marketing For Businesses: Everything You Need To Know In 2025](https://moosend.com/blog/twitter-marketing-guide/): Ready to dive into the Twitter marketing essentials? This guide will help you build a strategy from scratch and see conversion increase! - [Best WordPress Plugins For Your Website [2025]](https://moosend.com/blog/best-wordpress-plugins/): Looking for the best WordPress plugins? Whether you have a blog or an eCommerce store, these powerful plugins will save you. And your time! - [200+ Hot Summer Email Subject Lines To Boost Your Summer Sales](https://moosend.com/blog/summer-subject-lines/): Looking for the best summer email subject lines? Here is a list of the most successful subject lines we've collected from famous brands! - [Facebook Marketing: Everything You Need To Know In 2025](https://moosend.com/blog/facebook-marketing-guide/): Ready to dive into the world of Facebook marketing? Find tips for organic and paid outreach and attract the right audience for your business. - [The Ultimate Guide To Content Creation To Satisfy Your Audience [2025]](https://moosend.com/blog/content-creation-guide/): Learn the inside out of content creation and how your business can benefit from it in the long run, including content promotional tips. - [How To Write A Blog Post: The Ultimate Guide For 2025 [+ Free Templates]](https://moosend.com/blog/how-to-write-a-blog-post/): Ready to write a blog post that will blow your reader's mind? Read our comprehensive guide and learn how to make the most of blogging! - [How to Create Buyer Personas: The Complete Guide [+Examples]](https://moosend.com/blog/buyer-personas/): How do you create buyer personas and how can they give you a competitive edge? Everything you need to know with examples! - [22 GDPR Stats You Need To Know About [2025 Edition]](https://moosend.com/blog/gdpr-stats/): Check the ultimate list of recent GDPR stats that provide insights on the importance of data privacy for both businesses and customers. - [Email Marketing for Real Estate Businesses: The Only Guide You Need In 2025](https://moosend.com/blog/email-marketing-real-estate-guide/): In this real estate email marketing guide, you'll find useful tips on how to nurture prospective customers and finally convert them! - [How To Start A Business With No Money In 2025 [+Tips]](https://moosend.com/blog/how-to-start-a-business-with-no-money/): Is it possible to start a business with no money? Today we find out how you can start your new business venture without having a budget. - [What Is An Email Marketing Specialist? Responsibilities, Skills & More](https://moosend.com/blog/email-marketing-specialist/): An email marketing specialist implements the email marketing strategy of a business to boost sales and brand awareness - learn more. - [Cause-Related Marketing: Pro Tips & Examples [2025]](https://moosend.com/blog/cause-related-marketing/): Cause-related marketing is a partnership between a for-profit and non-profit business for mutual benefits. Learn how to start it from scratch. - [How To Develop A Marketing Strategy From The Ground Up [2025]](https://moosend.com/blog/marketing-strategy/): A marketing strategy is essential to boost your brand awareness. Explore some of the best online and offline strategies to make it happen. - [Online Marketing: Definition, Benefits & Strategies [2025]](https://moosend.com/blog/online-marketing/): Discover the best online marketing strategies you need to increase your brand awareness and conversions, including SEO, email, and more. - [The Best Time To Post On Instagram [Update September 2025]](https://moosend.com/blog/best-times-to-post-on-instagram/): What are the best times to post on Instagram to maximize engagement? Find actionable tips to craft your own successful posting formula! With industry data. - [How InsuranceMarket Creates Advanced Email Performance Reports with Moosend’s API & Google Data Studio](https://moosend.com/blog/insurancemarket-case-study/): Take advantage of Moosend's advanced API and Google Suite to create custom email reports for your business in 3 simple steps. - [370+ Original Ecommerce Email Subject Lines To Increase Your Open Rates](https://moosend.com/blog/ecommerce-email-subject-lines/): Increase your open rates with our ultimate list of 370+ original eCommerce email subject lines! Examples and optimization tips included. - [Email Blacklist: Five Ways To Avoid It In 2025](https://moosend.com/blog/email-blacklist/): Learn what is an email blacklist, how to find if you are in one, where to look, and how to get your domain name whitelisted in simple steps. - [How Much Does Email Marketing Cost? [September 2025]](https://moosend.com/blog/email-marketing-cost/): So how much does a business spend on email marketing? Which are the factors that affect the cost? Solve the mystery today! - [Email Marketing Guide For Nonprofits [2025]](https://moosend.com/blog/email-marketing-guide-for-nonprofits/): From building your list to creating the right campaigns, today we learn how to build your first email marketing for nonprofits strategy. - [Win Back Email: Learn How To Re-engage Relapsed Customers](https://moosend.com/blog/win-back-email/): A win-back email is a campaign you can send to relapsed customers to convert them again. Learn how to efficiently craft it in simple steps. - [How To Write The Ultimate ECommerce Business Plan In 2025 [Beginner-Friendly]](https://moosend.com/blog/ecommerce-business-plan/): Follow these steps to write an eCommerce business plan to showcase your brand, market analysis, operations, marketing and financial plan. - [Email Blasts: Definition, Tips & How To Send One [2025]](https://moosend.com/blog/email-blasts/): Are email blasts a thing of the past? Are they still effective in 2023? Learn the pros and cons and how to send converting email blasts to your audience! - [How To Send Mass Email In Outlook | Step-By-Step [2025]](https://moosend.com/blog/how-to-send-mass-email-outlook/): Here are 4 simple steps to learn how to send mass email in Outlook. Also, find out why you shouldn't use Outlook and what's the best alternative. - [Why You Should Avoid No-reply Email Addresses And What To Use Instead](https://moosend.com/blog/noreply-email/): Noreply email addresses - should you keep or get rid of them? Learn how to replace them asap to boost your email marketing efforts. - [8 Best Email Template Websites & Services For 2025](https://moosend.com/blog/free-responsive-email-templates/): Are you looking for the best email templates to create campaigns that convert? Find some of the top websites and pick your favorite designs. - [How To Send Mass Email In Gmail: A Simple Guide [2025]](https://moosend.com/blog/how-to-send-mass-email-in-gmail/): Learn how to send mass email in Gmail in 4 easy steps and why you should avoid this method to deliver email campaigns in 2023. - [Best Practices For An Effective Sender Name To Boost Open Rates](https://moosend.com/blog/sender-name/): What makes for a successful sender name that can lead to a higher open rate? Check everything you need to know in this guide. - [8 Tips for Political Email Marketing Campaigns That Get You Elected](https://moosend.com/blog/political-email-marketing/): Looking to get elected, raise donations or gain popularity? Use these 8 actionable political email marketing tips to get those results! - [Enterprise Email Marketing Strategy Guide For 2025](https://moosend.com/blog/enterprise-email-marketing/): Want to build an enterprise email marketing strategy but don't know where to start? Check these 7 easy steps and do it today effortlessly. - [SEO-Friendly Product Descriptions: Simple Guide [2025]](https://moosend.com/blog/product-seo-descriptions/): Want to improve your product page rankings? Learn how to write SEO-friendly product descriptions to boost sales - [Email Segmentation Guide With Examples For 2025](https://moosend.com/blog/email-segmentation/): Are you building an email segmentation plan for 2023? In this guide, you'll learn everything about this method, from definition to strategy. - [The Complete Fitness Email Marketing Strategy Guide [2025]](https://moosend.com/blog/fitness-email-marketing-guide/): Eager to learn how to acquire and retain more customers for your fitness business? Here is the ultimate fitness email marketing strategy for 2023! - [What Is Email Personalization? Definition, Benefits, And Tactics [2025]](https://moosend.com/blog/email-personalization/): Email personalization is a marketing tactic that can contribute massively to your business growth. Learn how to implement it successfully. - [18 Genius Newsletter Examples [And Why They Work]](https://moosend.com/blog/newsletter-examples/): Explore these brilliant email newsletter examples and gain some needed inspiration to create an outstanding email marketing campaign. - [What is Email Automation? Beginner’s Guide [Tools & Flows]](https://moosend.com/blog/email-automation/): Interested in learning about email automation? Here's the ultimate beginner's guide to email marketing automation for marketers and business owners. - [Email Marketing For Bloggers: The Ultimate Strategy Guide For 2025](https://moosend.com/blog/email-marketing-for-bloggers/): Learn how to build an effective email marketing for bloggers strategy from the ground up in 9 simple steps. - [15 Email Marketing Benefits For Businesses [2025]](https://moosend.com/blog/email-marketing-benefits/): Email marketing benefits - can they make a difference for your business? Learn some of the top advantages of email marketing here. - [Neuromarketing: Definition, Use Cases, And Examples](https://moosend.com/blog/neuromarketing/): What is neuromarketing and how can it help marketers decode the mysteries of consumer behavior? Here's everything you need to know. - [Fashion Email Marketing Guide For Your Brand [2025]](https://moosend.com/blog/fashion-email-marketing-strategy-guide/): Build your fashion email marketing strategy today to capture, nurture, and convert your new subscribers into loyal advocates of your brand. - [How To Optimize Your Email Marketing Strategy After The iOS 15 Updates [2025]](https://moosend.com/blog/apple-ios-15-update-email-marketing/): Learn how the new iOS 15 updates affect your email marketing strategy and what you can do to adapt it to the new reality in 6 easy steps. - [Beauty Brand Email Marketing Strategy Guide For 2025](https://moosend.com/blog/beauty-brands-email-marketing-guide/): Build your beauty brand email marketing strategy from the ground up in 9 easy steps. Set goals, get your ESP, build your list, and more! - [18 Tested eCommerce Marketing Strategies To Boost Sales](https://moosend.com/blog/ecommerce-marketing/): eCommerce marketing is a mix of activities online stores use to drive traffic, increase sales, and improve customer loyalty. Learn more here! - [Best Email Fonts in 2025 [Examples & Best Practices]](https://moosend.com/blog/best-email-fonts/): Discover the best email fonts you need to create sophisticated and easy-to-read newsletters for your subscribers. - [12 Great Email Signature Examples And How To Create One](https://moosend.com/blog/email-signature-examples/): Want to craft a signature your email readers will never forget? Look at these great email signature examples to get inspired: - [How To Do Email Marketing For Small Businesses [2025]](https://moosend.com/blog/email-marketing-small-business/): Want to learn more about email marketing for small businesses? Find out the best tactics and which email marketing services to choose. - [The 9 Best AWeber Alternatives For 2025](https://moosend.com/blog/aweber-alternatives/): Looking for AWeber alternatives to power up your email marketing? Here is a list of the best ones, including description and pricing. - [Email Marketing Vs. Social Media: Definitions, Assets & More](https://moosend.com/blog/email-marketing-vs-social-media/): Email marketing vs social media - which one prevails? Tune into this guide to learn more about these methods and how to combine them. - [Grocery Store Email Marketing Guide For 2025](https://moosend.com/blog/grocery-store-email-marketing-strategy-guide/): Want to increase your customers and bring in more revenue through a complete grocery store email marketing strategy? Do it in 6 easy steps! - [Email Sizes: The Ideal Dimensions For Your Templates [2025]](https://moosend.com/blog/email-sizes/): Having trouble with your email sizes? Find out what's the best width, height, as well as banner, header, and image dimensions to nail them! - [Demographic Segmentation: How to Do It + Examples [2025]](https://moosend.com/blog/demographic-segmentation/): Demographic segmentation is a marketing strategy all successful businesses follow. Learn more about it and start collecting the essential data today! - [How to Add a GIF Into an Email [with Tips & Examples]](https://moosend.com/blog/how-to-insert-a-gif-into-an-email/): Wondering how to insert a GIF into an email to excite your customers and prospects? Here are some guidelines to make you an expert! - [20 Essential Email Metrics You Need To Prepare For 2025](https://moosend.com/blog/email-metrics/): Keep track of your email marketing efforts by monitoring important email metrics like your open rate, click-throughs, conversions, and more. - [Email Validation Guide: 11 Reasons Why You Need It](https://moosend.com/blog/email-validation/): What is email validation and how can it enhance your marketing efforts? Learn all the benefits and take email marketing to the next level: - [How To Build An Email Marketing Funnel With Flying Colors](https://moosend.com/blog/email-marketing-funnel/): An email marketing funnel will help you send the right messages to your customers and prospects at the right time. Learn how to build them: - [25 Best Email Marketing Tips To Win 2025](https://moosend.com/blog/email-marketing-tips/): Discover 25 actionable email marketing tips to take your email strategy to the next level + take a look at 5 advanced tools to get started! - [The Ultimate Guide To Inbound Marketing For Thriving Businesses [2025]](https://moosend.com/blog/inbound-marketing/): Ready to learn everything about inbound marketing and how to successfully implement it for your business? Then this guide is just for you! - [Demand Generation: Definition, Strategies & Tools For Successful Businesses [2025]](https://moosend.com/blog/demand-generation/): What is demand generation? Discover everything you need to build an effective strategy for your business + the tools you need to start! - [10 Best SMTP Testing Tools for Email Security And Safety](https://moosend.com/blog/smtp-testing-tools/): Find the best SMTP testing tools to diagnose and troubleshoot potential server issues and ensure email security. - [Email Marketing ROI Benchmarks + How To Calculate It](https://moosend.com/blog/email-marketing-roi/): What is the average email marketing ROI and how can you calculate where your business stands? Here are some valuable tips for you. - [50+ Email Marketing Statistics To Learn In 2025](https://moosend.com/blog/email-marketing-statistics/): Want to learn some of the most valuable email marketing statistics to power up your marketing strategy? Tune in to this guide: - [9 Free Event Email Newsletter Templates [2025]](https://moosend.com/blog/event-email-newsletter-templates/): Create the perfect event campaigns or personal e-invitations for your attendees with these responsive event email newsletter templates. - [38 Landing Page Templates To Steal In 2025](https://moosend.com/blog/landing-page-templates/): Need the perfect conversion weapon? Grab one of these amazing landing page templates to capture and convert your audience effortlessly! - [Confirmation Emails: How to Set Them Up + Examples](https://moosend.com/blog/confirmation-email/): Ready to send your first confirmation emails to your subscribers? Learn what to include and how to set them up quickly and efficiently. - [Email Opt-In: Definition, Types & How To Use It [2025]](https://moosend.com/blog/opt-in/): Find out everything about the two opt-in processes, their pros and cons, as well as how to set up your own to increase your lead generation. - [8 Blog Email Templates To Promote Your Content In 2025](https://moosend.com/blog/blog-email-newsletter-templates/): Use these easy-to-use blog email templates on the spot to create unique campaigns that convert and entice readers. - [Email Spam Checker: Boost Email Deliverability [+Tools]](https://moosend.com/blog/email-spam-checker/): What is an email spam checker and how can it contribute to email deliverability? Find some of the best tools in this guide! - [Exploring Relationship Marketing: Definition, Benefits, And Best Practices](https://moosend.com/blog/relationship-marketing/): What is relationship marketing and why do big brands count on it to succeed? Find out more and get ready to create your own strategy. - [9 eCommerce List Building Strategies For 2025](https://moosend.com/blog/ecommerce-list-building/): Struggling with ecommerce list building? Discover proven strategies to build a strong email list that drives conversions and sales. - [16 Best Stock Photo Sites in 2025 [Free & Paid]](https://moosend.com/blog/best-stock-photo-sites/): Visual storytelling is a great asset for you business. Find some of the best stock photo sites and decorate your customer-facing content asap! - [Omnichannel Marketing: Complete eCommerce Guide [2025]](https://moosend.com/blog/omnichannel-marketing/): Fill in the blanks about what omnichannel marketing is, its importance and how to use it to create a seamless customer experience! - [How To Kickstart A YouTube Marketing Strategy In 2025 [Tips & Examples]](https://moosend.com/blog/youtube-marketing/): YouTube marketing is more powerful than you'd expect. Learn how to promote your business on YouTube and get new subscribers in simple steps! - [How To Create A Professional Email Signature [+Examples]](https://moosend.com/blog/professional-email-signature/): Want to craft a professional email signature in minutes? Read this detailed guide and create a format that drives conversions! - [Building Marketing Funnels In 2024 [Beginner’s Edition]](https://moosend.com/blog/marketing-funnel/): Wondering how to make a marketing funnel that performs? Learn everything from the definition and stages to the content you need to deliver! - [How to Create a Newsletter: Checklist, Examples & Templates](https://moosend.com/blog/how-to-create-a-newsletter/): Wondering how to create a custom email newsletter for your business? Take a look at our checklist, beautiful examples, and free templates. - [What Is A Headless CMS? All You Need To Future-Proof Your Business In 2025 [+ 5 Solutions]](https://moosend.com/blog/headless-cms/): Want to power up your content management and deliver your content to multiple sources at once? Headless CMS is here to make it possible! - [Digital Marketing: Strategy Guide From Scratch [2025]](https://moosend.com/blog/digital-marketing/): Ready to kick off your digital marketing game and see your business thrive? This guide will show you what you're looking for. - [13 Email Drip Campaign Examples To Steal Today](https://moosend.com/blog/drip-campaign-examples/): Use our coming soon landing page templates to announce a new feature, app, or for any other announcement. - [What Is A Sales Funnel And How To Build A Profitable One For Your Business [2025]](https://moosend.com/blog/sales-funnel/): Today, we'll learn how to build a profitable sales funnel, find out about the stages and the types of content you need to convert your leads! - [Consumer Behavior In Marketing: Definition, Types And Data Collection Methods [2025]](https://moosend.com/blog/consumer-behavior/): Interested to learn more about consumer behavior in marketing? Today we cover everything you need to know to make more sales like a pro! - [Customer Journey Maps: How To Build Them [2025]](https://moosend.com/blog/customer-journey/): Want to learn more about customer journey maps but don't know where to start? Here, you'll find valuable tips, including a free template! - [80 Glorious Marketing Quotes To Empower and Inspire You](https://moosend.com/blog/marketing-quotes/): Are you a marketer searching for inspiration? Read some of the best and most famous marketing quotes and feel empowered again! - [The Complete B2B Email Marketing Guide For 2025 [+Examples]](https://moosend.com/blog/b2b-email-marketing/): Is B2B email marketing too much to handle? Today we look at the best strategies you can use to convert your audience + 8 winning examples! - [What Is Customer Retention? 14 Winning Strategies To Retain Your Audience In 2025](https://moosend.com/blog/customer-retention/): Power up your customer retention with 14 proven strategies and turn your first-time shoppers into loyal advocates of your business! - [A Simple Guide To Birthday Emails That Bring Customers Joy](https://moosend.com/blog/birthday-emails/): Want to send birthday emails to your beloved customers? Learn everything you should know in this 2023 guide and design emails that convert! - [26 Tested Email Marketing Best Practices That Drive Results](https://moosend.com/blog/email-marketing-best-practices/): 1. Experiment and deliver on time. 2. Establish the appropriate frequency. 3. Give compelling reasons to click. 4. Plan ahead. Learn more. - [How To Build A Brand That Will Last In Time And Space [2025]](https://moosend.com/blog/how-to-build-a-brand/): Want to know how to build a brand? Follow these 12 simple steps to create a strong brand identity that will last in time! - [Constant Contact vs Mailchimp: What's The Best In 2025?](https://moosend.com/blog/constant-contact-vs-mailchimp/): Who wins the Constant Contact vs Mailchimp battle? Today, we compare the email features, automation, pricing and more to find the winner! - [What Is A Newsletter? Definition, Purpose & Tips [2025]](https://moosend.com/blog/what-is-a-newsletter/): Are you a newbie to newsletters? Our ultimate guide will show you the purpose and best practices to create a gorgeous email newsletter campaign. - [8 Top-Rated Bronto Alternatives To Choose From Before Time Runs Out [2025]](https://moosend.com/blog/bronto-alternatives/): Searching for the best Bronto alternatives to keep sending your emails? Today we look at the top services you can get before it's too late! - [13 Best Ecommerce Sites: Tactical and Design Tips To Thrive](https://moosend.com/blog/best-ecommerce-sites/): Want to build an eCommerce website from scratch to generate growth in simple steps? These 13 best ecommerce sites will show you the way! - [Marketing Automation Begginers’ Guide For 2024](https://moosend.com/blog/marketing-automation-for-beginners/): Everything you need to create a marketing automation machine for your business can be found here, with examples, best practices and more. - [Hard Bounce vs Soft Bounce: What’s The Difference [2024]](https://moosend.com/blog/hard-bounce-vs-soft-bounce/): What's the difference between a hard bounce vs soft bounce, what is their cause, and will they affect your email marketing? Find out here! - [11 Best Affordable ClickFunnels Alternatives [2025]](https://moosend.com/blog/clickfunnels-alternative/): Today we review the best ClickFunnels alternative platforms to help you create better sales funnels and supercharge your conversions! - [21 Landing Page Design Examples To Inspire Your Layout](https://moosend.com/blog/landing-page-examples/): Explore some of the best landing page design examples to get inspired and create high-converting pages for your business and boost your lead generation! - [Hotmail Email Marketing: A Guide To Delivering Emails to Inboxes](https://moosend.com/blog/hotmail-inbox-email-marketing/): Want to optimize your Hotmail email marketing? Find out how to successfully deliver emails with these email deliverability tips! - [The Best Time To Send An Email in 2025 [Data-Driven]](https://moosend.com/blog/best-time-to-send-an-email/): Learn the best time to send emails according to our internal research. We sum up previous data and provide tips and what to avoid. - [Mobile Deep Linking: Definition, Benefits & How It Can Work With Email? [2025]](https://moosend.com/blog/mobile-deep-linking/): What is mobile deep linking and what benefits does it offer for brands in 2025? Can it be combined with email marketing? Find out here! - [11 Best Online Learning Platforms For 2025 [+4 Tips To Market Your Courses]](https://moosend.com/blog/online-learning-platforms/): Discover 11 best online course platforms, their features, cons, pricing and 4 tips to promote your courses, starting with email marketing! - [The Essential Guide To Webinar Marketing For 2025 [With Best Practices]](https://moosend.com/blog/webinar-marketing/): Learn now how to identify your audience, pick the right topic, create an agenda and craft a value proposition for your webinar marketing! - [How To Create A BIMI Record To Boost Open Rates](https://moosend.com/blog/what-is-bimi/): BIMI (Brand Indicators for Message Identification) is a new information verification method to reduce spam messages and boost your open rate. - [What is DMARC? How To Use It To Increase Email Deliverability](https://moosend.com/blog/what-is-dmarc/): DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication, policy, and reporting protocol. - [8 Email List Management Software And Best Practices [2025]](https://moosend.com/blog/email-list-management/): Discover the best email list management software to help you grow your brand without spending a fortune, best practices included! - [Best B2C and B2B Email Marketing Examples for 2025](https://moosend.com/blog/email-marketing-examples/): Mysterious, elegant, beautiful! Get your inspiration running with these 31 best email marketing examples for B2C and B2B! Templates included! - [8 Easy Steps to Build Your Social Media Marketing Strategy in 2025](https://moosend.com/blog/social-media-marketing-strategy/): Tired of posting and seeing no real value? Today, we'll uncover the secrets of building the ultimate social media marketing strategy! Ready? - [Retail Marketing: The Ultimate Beginner’s Playbook For 2024](https://moosend.com/blog/retail-marketing/): Is it a bird? is it a plane? Is it the only retail marketing playbook you'll ever need to nail your retail store sales? Read on to find out! - [The Ultimate Guide to Affiliate Marketing](https://moosend.com/blog/affiliate-marketing/): Want to tap into a million dollar industry? Learn everything about affiliate marketing and make your passive income dreams come true! - [20 Best Email Subject Lines For More Clicks [Categorized]](https://moosend.com/blog/email-subject-lines/): Get inspired with 20 of the best email subject line examples from real companies, including welcome emails, abandoned carts, sales and more. - [IP Warm-Up Plan: What It Is & Why You Need To Do It](https://moosend.com/blog/ip-warmup/): To build a good sender reputation you need to take it step-by-step. Learn what IP warm-up is and why you need a plan today! - [Why Your Emails Go To Spam [and how to prevent disaster]](https://moosend.com/blog/spam-email/): Wondering why your last newsletter landed in the spam folder? We know why. Here's how to avoid spam emails in your next newsletter. - [44 Best Marketing Tools For Every Business [Categorized]](https://moosend.com/blog/marketing-tools/): Here are the best online marketing tools to get started today or grow your business into new heights! Categorized for a better experience. - [LinkedIn Ads Made Simple: The Absolute Beginner’s Guide](https://moosend.com/blog/linkedin-ads/): LinkedIn marketing made simple. Learn how to make the most out of it fast and simple with our LinkedIn Ads guide and get started today. - [The Ultimate Content Marketing Guide For 2025](https://moosend.com/blog/content-marketing/): What is content marketing? Learn everything about the types, the cost and how you can do it in our all-in-one guide to grow your business! - [Instagram Influencer Marketing: A Simple Beginner’s Guide](https://moosend.com/blog/instagram-influencer-marketing/): Instagram influencer marketing is the best way to fuel eCommerce sales and growth. Check out why it works and how to do it effectively in 2023! - [50 Email Sign-Offs for Different Contexts That Generate Replies](https://moosend.com/blog/email-sign-offs/): The right email sign-off can give you amazing reply rates and even get you more customers. Learn which one to use depending on the occasion. - [The 40 Best Marketing Blogs You Need To Follow In 2025](https://moosend.com/blog/best-marketing-blogs/): Find the best marketing blogs for content, copywriting, email marketing, SEO and more to grow your email marketing skills. - [How To Develop a Go-To-Market Strategy in 2025](https://moosend.com/blog/go-to-market-strategy/): Every new product or service needs a go to market strategy. Learn how to build an effective one from scratch, step by step! - [Ecommerce Email Marketing: The Ultimate Beginner’s Guide](https://moosend.com/blog/ecommerce-email-marketing/): The ultimate guide to eCommerce email marketing is here! Our guide will help you get from eCommerce zero to eCommerce hero! Check it out! - [Gmail Promotions Tab: How It Works [2025]](https://moosend.com/blog/gmail-promotions-tab/): Fearing that your promotional email will land in the Gmail Promotion tab? Think again! Learn why it's ok and how to make the most of it. - [Ecommerce Website Design: 15 Best Practices to Ecommerce Homepage Design](https://moosend.com/blog/ecommerce-website-design-best-practices/): Everything you wanted to know about eCommerce website design is here! Discover 15 homepage design best practices for higher conversions. - [Newsletter Images: 13 First-Class Ways to Boost Clicks](https://moosend.com/blog/newsletter-images/): Looking for unique ways to drive newsletter conversions? Here are 13 easy, amazing ways to use newsletter images in your email marketing! - [Take Your Brick and Mortar Business Online in 7 Steps](https://moosend.com/blog/take-brick-and-mortar-business-online/): Time to take your brick and mortar business online? Follow this ultimate guide on how to make a succesful e-store fast and easy! - [Email Tracking: The Complete Guide You’ve Been Looking For](https://moosend.com/blog/email-tracking/): Want to have full control of your emails? Learn all about email tracking, why you need it and how to do it right in 2023. - [57 Newsletter Ideas To Get Inspired For 2025](https://moosend.com/blog/newsletter-ideas/): Ready to do email marketing for 2025? Get inspired from over 50 amazing examples from the best newsletters! - [The Best Free Website Builders You’ll Ever Need in 2025](https://moosend.com/blog/best-free-website-builders/): Website building made easy! Check the top 10 free website builders to create the ultimate website fast without worrying about coding. - [How to Create an Online Form In 6 Simple Yet Effective Steps](https://moosend.com/blog/how-to-create-an-online-form/): Looking to create an online form for your business? Learn how to create an effective professional online form fast and simple with our guide! - [Web Form Design: From Acquaintances to BFFs in a Few Clicks](https://moosend.com/blog/form-design/): When it comes to web form design and web form design best practices, you need to get handsy. We're here to tell you how you're gonna do it! - [EasyJet Transformed Email Personalization by Seeing Memories not Data](https://moosend.com/blog/easy-jet-email-personalization-case-study/): The aviation giant was not always that, not until email personalization came into the picture and transformed the game once and for all. - [How Casper Marketing Saved a Sleepy Industry [With Landing Pages]](https://moosend.com/blog/casper-landing-pages-case-study/): Read an in-depth analysis of Casper marketing and how the mattress company increased their click-through-rates with ecommerce landing pages - [TikTok Marketing: A Marketer’s Roadmap](https://moosend.com/blog/tik-tok-marketing-for-business/): TikTok marketing is growing extremely popular. Read how can your business benefit, how to use the platform and why you should start now. - [Landing Page Trends To Get Your Inspo Running In 2025](https://moosend.com/blog/landing-page-trends/): End your quest to find the most importand landing page trends for 2023. We've got them all gathered in a blog post that'll make you a pro! - [Dollar Shave Club: The Landing Page That Took The Razor World By Storm](https://moosend.com/blog/dollar-shave-club-landing-page-case-study/): How and why Dollar Shave Club leveraged video to drive massive growth in a competitive business with their unique landing page strategy. - [Landing Page Optimization: From Lead Generation To World Domination For 2025](https://moosend.com/blog/landing-page-optimization/): How to nail landing page optimization for lead generation: all the information you'll need, plus some tips you just won't help but steal! - [11 Best Practices for Landing Page Copy With Examples](https://moosend.com/blog/landing-page-copy/): Want to learn how to create landing page copy that converts? Explore best practices and examples from top brands. - [Personalized Marketing: The Ultimate Guide to WOW Your Prospects and Customers](https://moosend.com/blog/personalized-marketing/): Personalized marketing is not a secret amongst marketers, alhough maybe there are some lurking secrets after all! Take a sneak peak to find them. - [24 Best Marketing Campaigns To Get Inspired [2025]](https://moosend.com/blog/best-marketing-campaigns/): Check out some of the best marketing campaigns from brands like Apple, Burger King, and Spotify to fuel your marketing inspiration! - [Grow your Company’s Sales by $$$% with Referral Marketing](https://moosend.com/blog/referral-marketing/): Read why it's utterly important to launch your own referral marketing program and how it can affect the growth of your business! - [Brand Marketing: The Ultimate Guide To Spellbound Customers](https://moosend.com/blog/brand-marketing/): What is brand marketing, why do you need it and what are the best brand strategies? Find out with our ultimate brand marketing guide. - [Marketing Metrics: 73 Metrics to Get your KPIs in Order](https://moosend.com/blog/marketing-metrics/): How good is your marketing metrics knowledge? Find all about eCommerce metrics, Email Marketing, Social Media Marketing, Growth Marketing and PPC. - [10 Best Call to Action Examples To Boost Conversions](https://moosend.com/blog/call-to-action-examples/): Use one of our loyalty email automation recipes to automate the tracking of a buyer's points and the follow up of relevant personalized emails. - [SMS Marketing: Why It’s Time to Start Using Text Messages](https://moosend.com/blog/sms-marketing/): Save time on creating emails for international days by using one of Moosend's pre-made templates. - [Instagram Giveaways: Marketers’ Guide For 2024](https://moosend.com/blog/instagram-giveaway/): Do you want to launch your first Instagram Giveaway but you're not sure how to do it or if you need one? Read on, we've got you covered! - [How To Harness Growth Marketing For Your Business In 2025](https://moosend.com/blog/growth-marketing/): Growth Marketing is the essential ingredient to your Marketing mix. Click to read EVERYTHING there is to know on Growth Marketing strategies. - [How to Create an eBook From Scratch in 2025](https://moosend.com/blog/how-to-create-an-ebook/): The complete guide on how to create an eBook in under an hour. Tools, tips and tricks to create an amazing eBook for your business. - [How To Start A Blog: The Definitive Guide for 2025](https://moosend.com/blog/how-to-start-a-blog/): Our step-by-step guide on how to start a blog, includes eveything you wish to know to kickstart your digital journey today. - [Instagram Marketing Guide: From Zero to Kylie](https://moosend.com/blog/instagram-marketing/): Everything you've read on Instagram Marketing is just basic how-to tips that your 14-year-old niece could show you. Get the skinny from an Instagram expert. - [Instagram Analytics: 24 Tools to Enhance Your Engagement in 2025](https://moosend.com/blog/instagram-analytics/): 24 Instagram analytics tools for valuable insights into your audience and strategy to help you increase followers and engagement. - [Online Marketing Courses: 30 Resources to Become a Rockstar in Digital Marketing](https://moosend.com/blog/online-marketing-courses/): Check the best online marketing courses and ebooks today! Start 2023 with a bang and plan your journey with our free checklist! - [Increase Your Open Rates and Sales With Automated Resending Feature](https://moosend.com/blog/automated-email-resending-feature/): Moosend has just launched a new email marketing feature that helps you increase your open rate and conversions! Let's take a look! - [Google Analytics eCommerce: The Ultimate Step by Step Guide](https://moosend.com/blog/google-analytics-ecommerce/): If you are setting up your eCommerce store you'll need to set up Google Analytics eCommerce reporting. Learn how to do it in 60 minutes tops! - [WooCommerce Tutorial For 2025](https://moosend.com/blog/woocommerce-tutorial/): Learn how create your own eCommerce store today. Follow our WooCommerce tutorial and learn how to install and optimaly configure WooCommerce. - [How to Send Emails Through WordPress With Moosend’s SMTP Server](https://moosend.com/blog/connect-smtp-to-wordpress/): Follow the steps below to seamlessly connect your WordPress Website with Moosend’s SMTP Server! For the following connection, we’ve used... - [How to Send Emails Through WordPress With Moosend’s SMTP Server](https://moosend.com/blog/connect-smtp-to-wordpress/): Follow the steps below to seamlessly connect your WordPress Website with Moosend’s SMTP Server! For the following connection, we’ve used... - [14 Things You Wanted To Know About GDPR And Were Too Afraid To Ask](https://moosend.com/blog/gdpr-compliance-questions/): In this blog post we define EU and what it means, we provide you a GDPR overview and everything you must know by May 25 for GDPR compliance. - [GDPR Email Marketing Checklist: Where do you rank?](https://moosend.com/blog/gdpr-email-marketing/): Measure how your business' GDPR email marketing stacks up against the regulation. Get specific guidelines on what to do or contact our DPO. - [Gary Thuerk: “People Make The Same Mistakes Over And Over Again”](https://moosend.com/blog/gary-thuerk-people-make-the-same-mistakes-over-and-over-again/): Why do spam emails exist? Read our interview with Gary Thuerk, the person behind the first ever spam email ever created. --- ## Integrations - [Tabular](https://moosend.com/integrations/tabular/): Create and manage your email templates in Tabular's email builder and send them through Moosend. Tabular lets you build email... - [Nudgify](https://moosend.com/integrations/nudgify/): The Moosend Integration for sign-ups offers a seamless way to convert new leads to boost Social Proof through Nudgify. With... - [KonnectzIT](https://moosend.com/integrations/konnectzit/): World's most affordable and accessible platform to automate your boring manual tasks. Now enjoy your earned free time on other... - [APIXDrive](https://moosend.com/integrations/apixdrive/): ApiX-Drive is an online connector that allows you to set up data exchange between different systems and services. Now you... - [EmailHeatmaps](https://moosend.com/integrations/emailheatmaps/): EmailHeatMaps is a tool that allows you to create heatmaps to easily understand the results from all your email marketing... - [Involve.me](https://moosend.com/integrations/involve-me/): Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive... - [Optiin](https://moosend.com/integrations/optiin/): Build websites and marketing funnels on the spot to turn your new leads into loyal supporters of your business. - [Jet form builder](https://moosend.com/integrations/jet-form-builder/): Easily create forms for different purposes, and turn them into a full-fledged marketing tool, with the help of this dynamic... - [Poptin](https://moosend.com/integrations/poptin/): Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them... - [Personizely](https://moosend.com/integrations/personizely/): A powerful conversion marketing toolkit that helps you make the most of your every website visitor. Sync your contacts to... - [Pabbly](https://moosend.com/integrations/pabbly/): A powerful subscription management software at your fingertips. Manage invoicing & payment processing easily and create unlimited products & plans... - [ThriveCart](https://moosend.com/integrations/thrivecart/): Get ready to boost your revenue. Reduce your cart abandonment rates and increase your conversions with beautiful high-converting checkout pages... - [Continually](https://moosend.com/integrations/continually/): Send all the incoming leads and data you collect with Continually's chatbots to your Moosend account fast and simple. - [BigMarker](https://moosend.com/integrations/bigmarker/): Easily export webinar registrations to any Moosend mailing list with this powerful webinar hosting and automation platform integration. - [Convertbox](https://moosend.com/integrations/convertbox/): Add all your contacts collected with Convertbox directly to any Moosend list, and target specific Moosend subscribers on your website... - [Make](https://moosend.com/integrations/make/): Integromat will automate processes that you currently handle manually. It is not only capable of connecting apps but can also... - [Socital](https://moosend.com/integrations/socital/): Convert anonymous visitors into customers, Socital is a powerful tool to create onsite campaigns for your online store in minutes... - [Moosend API](https://moosend.com/integrations/moosends-api/): Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically. - [Moosend's SMTP Server](https://moosend.com/integrations/moosends-smtp-server/): Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails... - [Zapier](https://moosend.com/integrations/zapier/): Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find... - [MailChimp Synchronizer](https://moosend.com/integrations/mailchimp-synchronizer/): Easily import your list from MailChimp to Moosend, and start mailing right away. - [WordPress Tracking](https://moosend.com/integrations/wordpress-subscription-form/): Improve your conversion rates! Track website behaviour of all visitors, ghost users and identified / logged in users and perform... - [Facebook Lead Ads](https://moosend.com/integrations/facebook-lead-ads-zapier/): Lots of people want to hear from your business, but filling out forms can be difficult on mobile. Facebook lead... - [Unbounce](https://moosend.com/integrations/unbounce-zapier/): Get more leads, sales, and customers with landing pages built just how you want in Unbounce's drag-and-drop builder. - [Microsoft Dynamics CRM](https://moosend.com/integrations/microsoft-dynamics-crm-zapier/): Dynamics CRM is a server-client application, which, like Microsoft SharePoint, is primarily an IIS-based web application which also supports extensive... - [Xero](https://moosend.com/integrations/xero-zapier/): Xero connects you to all things business. Its online accounting software connects you to accountants and bookkeepers, your bank, and... - [Zendesk](https://moosend.com/integrations/zendesk-zapier/): Support ticketing system & customer service software by Zendesk. Their customer support platform is used by more than 145000 organizations... - [Intercom](https://moosend.com/integrations/intercom-zapier/): They make customer messaging apps for sales, marketing, and support, connected on one platform. Their mission is to make business... - [Zoho CRM](https://moosend.com/integrations/zoho-crm-zapier/): Zoho CRM is an online Customer Relationship Management (CRM) system for managing your sales, marketing & support in one platform. - [Salesforce](https://moosend.com/integrations/salesforce-zapier/): CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS. - [Active Campaign](https://moosend.com/integrations/active-campaign-zapier/): Integrated email marketing, marketing automation, and small business CRM. - [HubSpot](https://moosend.com/integrations/hubspot-zapier/): HubSpot offers a full platform of marketing, sales, customer service, and CRM software. - [MailChimp](https://moosend.com/integrations/mailchimp-zapier/): Zapier integrates Mailchimp with other apps for an automatic 2-way subscribers sync. Every time a subscriber is added in Mailchimp,... - [Podio](https://moosend.com/integrations/podio/): Create a customized address book sync for your Podio workspace in less than 5 minutes. Add conditions, actions, and map... - [Recurly](https://moosend.com/integrations/recurly-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Freshbooks](https://moosend.com/integrations/freshbooks/): Always have an up to date address book of clients to send invoices to. Or, in the other way, ensure... - [Marketo](https://moosend.com/integrations/marketo-zapier/): Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects. - [Eventbrite](https://moosend.com/integrations/eventbrite-zapier/): For each event, Zapier can have EventBrite attendees sync one-way to the rest of your other apps. Automatically and in... - [Sugar CRM](https://moosend.com/integrations/sugar-crm/): Sugar lets you build better business relationships using one of the most affordable CRM solutions available. - [Agile CRM](https://moosend.com/integrations/agile-crm-zapier/): Agile CRM is an easy, powerful and affordable all-in-one Customer Relationship Management tool for small and medium businesses. - [Campaign Monitor](https://moosend.com/integrations/campaign-monitor-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Highrise](https://moosend.com/integrations/highrise-zapier/): Highrise is for lovers of simplicity - it will do what you need, no bells or whistles attached. Their straightforward,... - [ConstantContact](https://moosend.com/integrations/constantcontact-zapier/): Zapier provides a two-way contact sync for Constant Contact to move CRM contacts on and off Constant Contact lists, in... - [Insightly](https://moosend.com/integrations/insightly-zapier/): Insightly is one of the leading CRMs for small businesses. This powerful and user-friendly tool has all the right functionality... - [Keap](https://moosend.com/integrations/infusionsoft-by-keap-zapier/): Zapier integrates Infusionsoft with other apps for automatic 2-way leads or contacts sync. Every time you add or update a... - [Copper](https://moosend.com/integrations/copper-zapier/): Zapier integrates Copper with other apps for an automatic 2-way leads or contacts sync. Every time you add or update... - [Pipedrive](https://moosend.com/integrations/pipedrive-zapier/): Pipedrive is an exciting and powerful CRM, managing and visualizing your company’s sales pipeline in a simple way. A clear... - [Vtiger](https://moosend.com/integrations/vtiger-zapier/): Vtiger allows businesses to convert valuable leads into actual customers, providing statistics to help sales and support teams decide on... - [GetResponse](https://moosend.com/integrations/getresponse-zapier/): Zapier provides a two-way contact sync for Getresponse to sync contacts on and off GetResponse lists. - [Salesflare](https://moosend.com/integrations/salesflare-zapier/): Salesflare is the intelligent sales CRM that fills out itself and that sales people actually love. It reminds you of... - [Sendgrid](https://moosend.com/integrations/sendgrid-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Brevo](https://moosend.com/integrations/sendinblue-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [MS Exchange](https://moosend.com/integrations/ms-exchange-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Google Contacts](https://moosend.com/integrations/google-contacts-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Wishpond](https://moosend.com/integrations/wishpond-zapier/): Wishpond makes it easy to build complete marketing funnels that get you leads and customers online. It is a platform... - [Emma](https://moosend.com/integrations/myemma-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Benchmark](https://moosend.com/integrations/benchmarkr-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [MailUp](https://moosend.com/integrations/mailup-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [DotDigital](https://moosend.com/integrations/dotdigital-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [MailerLite](https://moosend.com/integrations/mailerlite-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Ontraport](https://moosend.com/integrations/ontraport-zapier/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Clearout](https://moosend.com/integrations/clearout/): Clearout is a leading email verification and validation service to keep your email database healthy. Because a clean email list... - [Mailoptin](https://moosend.com/integrations/mailoptin/): Are you ready to supercharge your conversions? MailOptin easily allows you to build beautiful, high-converting, lead generation forms. - [Hyperise](https://moosend.com/integrations/hyperise/): Personalization is key simply start adding personalized images to your Moosend email templates with Hyperise. - [Optingun](https://moosend.com/integrations/optingun/): Optingun helps online businesses to create amazing forms and convert website visitors into subscribers using action-driven popups and social opt-ins. - [Paperform](https://moosend.com/integrations/paperform/): Paperform is a web platform that enables anyone to create beautiful online forms, payment or product pages, quickly and intuitively,... - [SharpSpring](https://moosend.com/integrations/sharpspring/): Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most... - [Convertful](https://moosend.com/integrations/convertful/): Convertful is an all-in-one conversion software that allows you to easily turn your anonymous visitors into leads and customers! - [Google Contacts](https://moosend.com/integrations/google-contacts/): Easily import your list from Google Contacts to Moosend, and start mailing right away! - [OptiMonk](https://moosend.com/integrations/optimonk/): Integrate Moosend with Optimonk. Optimonk users can now import their leads automatically to their Moosend account when they connect the... - [Drupal](https://moosend.com/integrations/drupal/): Integrate Moosend with Drupal, one of the popular open source content management systems. - [Neverbounce](https://moosend.com/integrations/neverbounce/): Increase the deliverability of your emails and reach more customers with NeverBounce. Verify your existing Moosend email lists directly from... - [QuickEmailVerification](https://moosend.com/integrations/quick-email-verification/): Integrate QuickEmailVerification with Moosend and stop worrying about reaching your recipient's inbox. Easily clean and verify your email lists to... - [Bouncer](https://moosend.com/integrations/bouncer/): Improve your email campaign's deliverability and engagement with the use of Bouncer! Bouncer will help you to pinpoint undeliverable/spam-risky email... - [CS-Cart](https://moosend.com/integrations/cs-cart/): Unlike eCommerce platforms, CS-Cart lets you own your eshop on your own server. Enjoy true independence as an entrepreneur with... - [OpenCart](https://moosend.com/integrations/opencart/): Get the most out of your OpenCart eshop- with Moosend’s integration! Add value to every minute spent throughout your workday... - [Magento](https://moosend.com/integrations/magento/): Automatically increase sales per cart through upselling or product recommendations, or build your brand image with personalized customer-oriented emails, such... - [Salesforce](https://moosend.com/integrations/salesforce/): Integrate Moosend with Salesforce, the popular CRM service. - [Segment](https://moosend.com/integrations/segment/): Transfer your data to Moosend with ease using Segment. Once you track your data through Segment's open source libraries they... - [Zen Cart](https://moosend.com/integrations/zen-cart/): Moosend’s Marketing Automations and the versatile platform of Zen Cart can be easily integrated with the Zen Cart plugin. - [WooCommerce](https://moosend.com/integrations/woocommerce/): Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend -... - [Verifybee](https://moosend.com/integrations/verifybee/): Verifybee helps you to verify your emails and phone numbers, by connecting to your existing CRM, or through a list... --- ## Templates - [Customer Anniversary](https://moosend.com/templates/customer-anniversary/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Father's Day Promotion](https://moosend.com/templates/fathers-day-promotion/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Happy Birthday Wishes](https://moosend.com/templates/happy-birthday-wishes/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Out Of Stock Notification](https://moosend.com/templates/out-of-stock-notification/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Out Of Stock Alert](https://moosend.com/templates/out-of-stock-alert/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Spring Sales Template](https://moosend.com/templates/spring-sales-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [St. Patrick's Day Promotion](https://moosend.com/templates/st-patricks-day-promotion/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [New Year's Treats](https://moosend.com/templates/new-years-treats/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [New Year Cheer](https://moosend.com/templates/new-year-cheer/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Christmas Gifts](https://moosend.com/templates/christmas-gifts/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Nonprofit Awareness Campaign Template](https://moosend.com/templates/nonprofit-awareness-campaign-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Nonprofit Fundraising Email Template](https://moosend.com/templates/nonprofit-fundraising-email-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Blue Cyber Monday Email Template](https://moosend.com/templates/blue-cyber-monday-email-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Neon Cyber Monday Email Template](https://moosend.com/templates/neon-cyber-monday-email-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Haunted Mansion Newsletter Template](https://moosend.com/templates/haunted-mansion-newsletter-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Spooky Deals Email Template](https://moosend.com/templates/spooky-deals-email-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Natural Palette](https://moosend.com/templates/natural-palette/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Thanksgiving Essentials](https://moosend.com/templates/thanksgiving-essentials/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Thanksgiving Sale](https://moosend.com/templates/thanksgiving-sale/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Bubbly Pastels](https://moosend.com/templates/bubbly-pastels/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Sunny Days](https://moosend.com/templates/sunny-days/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Beachy Glow](https://moosend.com/templates/beachy-glow/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Adventure Time](https://moosend.com/templates/adventure-time/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Celebrate You](https://moosend.com/templates/celebrate-you/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Colors Of Pride](https://moosend.com/templates/colors-of-pride/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Catch The Rainbow](https://moosend.com/templates/catch-the-rainbow/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Colorful Account Creation](https://moosend.com/templates/colorful-account-creation/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Minimal order confirmation](https://moosend.com/templates/minimal-order-confirmation/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Subscription countdown](https://moosend.com/templates/subscription-countdown/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Minimal Easter Style](https://moosend.com/templates/minimal-easter-style/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Delicious Easter Cookie](https://moosend.com/templates/delicious-easter-cookie/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Colorful Easter Eggs](https://moosend.com/templates/colorful-easter-eggs/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Mental Health Day](https://moosend.com/templates/mental-health-day/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Anniversary](https://moosend.com/templates/anniversary/): - [Survey Buyers](https://moosend.com/templates/survey-buyers/): - [Cart Abandonment](https://moosend.com/templates/cart-abandonment/): - [Happy Birthday Email](https://moosend.com/templates/happy-birthday-email/): - [Re-engagement Email Based on Weather](https://moosend.com/templates/re-engagement-email-based-on-weather/): - [Repeat Purchase Reminder](https://moosend.com/templates/repeat-purchase-reminder/): - [Special Offer Reminder](https://moosend.com/templates/special-offer-reminder-2/): - [New Customer Thank You Email](https://moosend.com/templates/new-customer-thank-you-email/): - [Onboarding Email Sequence](https://moosend.com/templates/onboarding-email-sequence/): - [Automated Welcome Email Sequence](https://moosend.com/templates/automated-welcome-email-sequence/): - [Change In Custom Fields](https://moosend.com/templates/change-in-custom-fields/): - [Specific Area of Interest](https://moosend.com/templates/specific-area-of-interest/): - [Specific Custom Field Value Change](https://moosend.com/templates/specific-custom-field-value-change/): - [Website Engagement](https://moosend.com/templates/website-engagement/): - [Loyalty Sequence Part 2](https://moosend.com/templates/loyalty-sequence-part-2/): - [Loyalty Sequence Part 1](https://moosend.com/templates/loyalty-sequence-part-1/): - [Weather-based Upsell / Cross-sell](https://moosend.com/templates/weather-based-upsell-cross-sell/): - [Upsell / Cross-sell](https://moosend.com/templates/upsell-cross-sell/): - [B&W Mother’s Day](https://moosend.com/templates/bw-mothers-day/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Bright Skies Mother’s Day](https://moosend.com/templates/bright-skies-mothers-day/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Colourful Mother’s Day](https://moosend.com/templates/colourful-mothers-day/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Day Dreaming](https://moosend.com/templates/day-dreaming/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Eternal Flame](https://moosend.com/templates/eternal-flame/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Valentine Flowers](https://moosend.com/templates/valentine-flowers/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Be My Valentine](https://moosend.com/templates/be-my-valentine/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Valentine Poems](https://moosend.com/templates/valentine-poems/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Valentine's Dinning](https://moosend.com/templates/valentines-dinning/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Clean Aesthetic Welcome](https://moosend.com/templates/clean-aesthetic-welcome/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Minimalistic Welcome](https://moosend.com/templates/minimalistic-welcome/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Happy Welcome](https://moosend.com/templates/happy-welcome/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Sunny Welcome](https://moosend.com/templates/sunny-welcome/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Fresh Welcome](https://moosend.com/templates/fresh-welcome/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Welcome](https://moosend.com/templates/welcome/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Magic Year](https://moosend.com/templates/magic-year/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [New Year's Eve](https://moosend.com/templates/new-years-eve/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Happy New Year](https://moosend.com/templates/happy-new-year/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [New Beginnings](https://moosend.com/templates/new-beginnings/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Black Friday Sale](https://moosend.com/templates/black-friday-sale/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Black Friday Offer](https://moosend.com/templates/black-friday-offer/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Black Friday Deals](https://moosend.com/templates/black-friday-deals/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Let The Sunshine In](https://moosend.com/templates/let-the-sunshine-in/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Oliane Fashion](https://moosend.com/templates/oliane-fashion/): Promote your clothing products to your subscribers and increase sales! Click the edit button below to customize the template or... - [Skincare](https://moosend.com/templates/skincare/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Herbalove House](https://moosend.com/templates/herbalove-house/): Showcase products to your audience and increase sales! Click the edit button below to customize the template or sign up... - [Flowers Season](https://moosend.com/templates/flowers-season/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [TR World](https://moosend.com/templates/tr-world/): Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for... - [Bubble Tea Shop](https://moosend.com/templates/bubble-tea-shop/): Running an online delivery food service? Click the edit button below to customize the template or sign up for a... - [Shopping Cart](https://moosend.com/templates/shopping-cart/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Experience M](https://moosend.com/templates/experience-m/): Time to launch your App? Click the edit button below to customize the template or sign up for a free... - [Hybrid Gym](https://moosend.com/templates/hybrid-gym/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [White Christmas](https://moosend.com/templates/white-christmas/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [Santa Tell Me](https://moosend.com/templates/santa-tell-me/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [A Holly Jolly Christmas](https://moosend.com/templates/a-holly-jolly-christmas/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [Silent Night](https://moosend.com/templates/silent-night/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [Jingle Bell Rock](https://moosend.com/templates/jingle-bell-rock/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [Santa Baby](https://moosend.com/templates/santa-baby/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [Christmas newsletter and sales promo](https://moosend.com/templates/christmas-newsletter-and-sales-promo/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [RSS Navy Template for Email Newsletter](https://moosend.com/templates/rss-navy/): Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the... - [RSS Powder Newsletter Template](https://moosend.com/templates/rss-powder/): Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the... - [RSS Blush Newsletter Email Template](https://moosend.com/templates/rss-blush/): Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the... - [RSS Cotton Template for Email Newsletter](https://moosend.com/templates/rss-cotton/): Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the... - [RSS Email Newsletter Essential Template](https://moosend.com/templates/rss-essential/): Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the... - [Cart Abandonment Newsletter Indigo Template](https://moosend.com/templates/cart-abandonment-indigo/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Cart Abandonment Pop Newsletter Template](https://moosend.com/templates/cart-abandonment-pop/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Cart Abandonment List Email Template](https://moosend.com/templates/cart-abandonment-list/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Cart Abandonment Email, Sunny Newsletter Template](https://moosend.com/templates/cart-abandonment-sunny/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Minimal Cart Abandonment Email Template](https://moosend.com/templates/cart-abandonment-minimal/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Lady Marmalade Newsletter Template](https://moosend.com/templates/lady-marmalade-6/): Promote your offers to your audience! Click the edit button below to customize the template or sign up for a... - [California Dreamin Email Newsletter](https://moosend.com/templates/california-dreamin-6/): Promote your event and increase attendance! Click the edit button below to customize the template or sign up for a... - [Heart Of Glass Newsletter Template](https://moosend.com/templates/heart-of-glass-6/): Promote your ebook and increase your sales! Click the edit button below to customize the template or sign up for... - [Brown Sugar Email Newsletter Template](https://moosend.com/templates/brown-sugar-6/): Time to launch your new business venture! Click the edit button below to customize the template or sign up for... - [Ticket To Ride Newsletter Email Template](https://moosend.com/templates/ticket-to-ride-6/): Promote your online event and increase your webinar sign-ups! Click the edit button below to customize the template or sign... - [Just Like Heaven Email Newsletter Template](https://moosend.com/templates/just-like-heaven-6/): Promote your ebooks and increase sales! Click the edit button below to customize the template or sign up for a... - [Purple Rain Newsletter Template](https://moosend.com/templates/purple-rain-7/): Promote your business or announce new products/services! Click the edit button below to customize the template or sign up for... - [Sweet Emotion Newsletter Template](https://moosend.com/templates/sweet-emotion-7/): Promote your online event and increase your webinar sign-ups! Click the edit button below to customize the template or sign... - [Billie Jean Email Newsletter Template](https://moosend.com/templates/billie-jean-6/): Promote your ebook and increase your sales! Click the edit button below to customize the template or sign up for... - [Ring Of Fire Template for Email Newsletter](https://moosend.com/templates/ring-of-fire-6/): Time to launch your App? Click the edit button below to customize the template or sign up for a free... - [Brown Sugar Modal Pop-up](https://moosend.com/templates/brown-sugar/): - [Purple Rain Modal Pop-up](https://moosend.com/templates/purple-rain/): - [Sweet Emotion](https://moosend.com/templates/sweet-emotion/): - [Ring of Fire Modal Pop-up](https://moosend.com/templates/ring-of-fire/): - [Billie Jean Modal Pop-up](https://moosend.com/templates/billie-jean/): - [Heart of Glass Modal Pop-up](https://moosend.com/templates/heart-of-glass/): - [Abstract Newsletter Template](https://moosend.com/templates/abstract-newsletter-template/): Share important news about you or your company! Click the edit button below to customize the template or sign up... - [Website Launch Newsletter Template](https://moosend.com/templates/website-launch-newsletter-template/): Time to launch your new website? Click the edit button below to customize the template or sign up for a... - [Wedding Invitation 2 Email Template](https://moosend.com/templates/wedding-invitation-2-email-template/): Celebrate your wedding in style! Click the edit button below to customize the template or sign up for a free... - [Travel Booking Email Template](https://moosend.com/templates/travel-booking-email-template/): Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for... - [Travel Newsletter Template](https://moosend.com/templates/travel-newsletter-template/): Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for... - [Real Estate Newsletter Template](https://moosend.com/templates/real-estate-newsletter-template/): Showcase your properties and increase viewing! Click the edit button below to customize the template or sign up for a... - [Product Feature Announcement Email Template](https://moosend.com/templates/product-feature-announcement-email-template/): Promote single product offers to your subscribers! Click the edit button below to customize the template or sign up for... - [Image Gallery Email Newsletter Template](https://moosend.com/templates/image-gallery-newsletter-template/): Showcase products to your audience and increase sales! Click the edit button below to customize the template or sign up... - [Mobile App Promotional Email Template](https://moosend.com/templates/mobile-app-promotional-email-template/): Time to launch your App? Click the edit button below to customize the template or sign up for a free... - [Mobile App Launch Email Template](https://moosend.com/templates/mobile-app-launch-email-template/): Time to launch your App? Click the edit button below to customize the template or sign up for a free... - [Wedding Invitation Email Template](https://moosend.com/templates/wedding-invitation-email-template/): Celebrate your wedding in style! Click the edit button below to customize the template or sign up for a free... - [Misc Informational Newsletter Template](https://moosend.com/templates/misc-informational-newsletter-template/): Share important news about you or your company with your audience! Click the edit button below to customize the template... - [Informational Newsletter Template](https://moosend.com/templates/informational-newsletter-template/): Share important news about you or your company with your audience! Click the edit button below to customize the template... - [Hotel Reservation Newsletter Template](https://moosend.com/templates/hotel-reservation-newsletter-template/): Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for... - [Food Delivery 2 Newsletter Template](https://moosend.com/templates/food-delivery-2-newsletter-template/): Running an online delivery food service? Click the edit button below to customize the template or sign up for a... - [Food Delivery Newsletter Email Template](https://moosend.com/templates/food-delivery-newsletter-template/): Running an online delivery food service? Click the edit button below to customize the template or sign up for a... - [Colourful Product Promotion Template 2](https://moosend.com/templates/colourful-product-promotion-template-2/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Jack-o-Lantern Newsletter Template](https://moosend.com/templates/jack-o-lantern-newsletter-template/): Trick or Treat? Click the edit button below to customize the template or sign up for a free Moosend account. - [Wicked Witch Email Newsletter Template](https://moosend.com/templates/wicked-witch-newsletter-template/): Trick or Treat? Click the edit button below to customize the template or sign up for a free Moosend account. - [Ghost Theme Newsletter Template](https://moosend.com/templates/ghost-theme-newsletter-template/): Trick or Treat? Click the edit button below to customize the template or sign up for a free Moosend account. - [Monthly Offer Newsletter Template](https://moosend.com/templates/monthly-offer-newsletter-template/): Run monthly promotions to reach your quarter goals! Click the edit button below to customize the template or sign up... - [Colourful Product Promotion Template](https://moosend.com/templates/colourful-product-promotion-template/): Showcase products to your audience and increase sales! Click the edit button below to customize the template or sign up... - [Footwear Newsletter Template](https://moosend.com/templates/footwear-newsletter-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [eCommerce Newsletter Template](https://moosend.com/templates/ecommerce-newsletter-template/): Promote your eCommerce store! Click the edit button below to customize the template or sign up for a free Moosend... - [Product Placement 2 Newsletter Template](https://moosend.com/templates/product-placement-2-newsletter-template/): Showcase products to your audience and increase sales! Click the edit button below to customize the template or sign up... - [Product Promotion Newsletter Template](https://moosend.com/templates/product-promotion-newsletter-template/): Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign... - [Company Announcement Newsletter Email](https://moosend.com/templates/company-announcement-newsletter-template/): Share news about your company! Click the edit button below to customize the template or sign up for a free... - [Company Email Template](https://moosend.com/templates/company-newsletter-template/): Share news about your company! Click the edit button below to customize the template or sign up for a free... - [Clothing Newsletter Promotion Template](https://moosend.com/templates/clothing-newsletter-promotion-template/): Promote your clothing products to your subscribers and increase sales! Click the edit button below to customize the template or... - [Christmas Card Email Newsletter](https://moosend.com/templates/christmas-card-newsletter-template/): Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a... - [Boys Christening Invitation 2 Email Template](https://moosend.com/templates/boys-christening-invitation-2-email-template/): Celebrate the gift of life! Click the edit button below to customize the template or sign up for a free... - [Boys Christening Invitation Email Template](https://moosend.com/templates/boys-christening-invitation-email-template/): Celebrate the gift of life! Click the edit button below to customize the template or sign up for a free... - [Girl Christening Invitation Email Template](https://moosend.com/templates/girl-christening-invitation-email-template/): Celebrate the gift of life! Click the edit button below to customize the template or sign up for a free... - [Cart Abandonment Email Template](https://moosend.com/templates/cart-abandonment-email-template/): Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a... - [Food Blog Newsletter Template](https://moosend.com/templates/food-blog-newsletter-template/): Promote your recipes to your audience! Click the edit button below to customize the template or sign up for a... - [Typical Blog Newsletter Template](https://moosend.com/templates/typical-blog-newsletter-template/): Promote your content to your subscribers! Click the edit button below to customize the template or sign up for a... - [Sample Blog 1 Newsletter Template](https://moosend.com/templates/sample-blog-1/): Promote your content to your subscribers! Click the edit button below to customize the template or sign up for a... - [Black Friday Newsletter Template](https://moosend.com/templates/black-friday-promotion-newsletter-template/): Boost your sales this Black Friday! Click the edit button below to customize the template or sign up for a... - [Girls Christening Invitation 2 Email Template](https://moosend.com/templates/christening-invitation-for-girls/): Celebrate the gift of life! Click the edit button below to customize the template or sign up for a free... - [Hotel Promotion Newsletter Template](https://moosend.com/templates/another-test-template/): Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for... --- # # Detailed Content ## Pages ### Keep Calm and Save | Get 40% Off Moosend Annual Plans - Register > This May, support mindful marketing and let inboxes and your budget breathe easy. Save 40% on Moosend, and send without stress. - Published: 2025-05-05 - Modified: 2025-05-15 - URL: https://moosend.com/stress-free-email-campaign/ --- ### DMARC Check Tool > Check your domain’s DMARC setup and ensure email authentication is correctly setup for your domain. - Published: 2025-05-05 - Modified: 2025-05-07 - URL: https://moosend.com/dmarc-checker/ --- ### Overcoming Email Fatigue > Recognize and reduce email fatigue with our free guide. Learn how top brands re-engage their audience with mindful emails. - Published: 2025-04-29 - Modified: 2025-05-07 - URL: https://moosend.com/email-fatigue-guide/ Go From Inbox... To Zenbox Email fatigue creeps in when you least expect it. One day your emails are getting clicks, the next radio silence. If your audience feels overwhelmed or tuned out, it's time to rethink your approach. This ebook will help you understand what’s really going on behind the drop in engagement and how to turn it around. What you’ll learn inside: How to recognize early signs of email burnout The business impact of disengaged subscribers Key causes behind declining email performance Prevention tactics: segmentation, timing, and more How to build a long-term, audience-first email strategy How popular brands deal with email burnout Download Your Free Guide Business Email Address I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Δ --- ### [NEW] audience discovery > Uncover what your audience truly wants with Moosend's AI-powered Audience Discovery. Make your store their favorite destination - Published: 2025-04-25 - Modified: 2025-04-28 - URL: https://moosend.com/audience-discovery/ --- ### [CU] privacy policy > Discover new compliance regulations, best practices for opt-in and subscriber data management, and privacy-first email strategies. - Published: 2025-04-23 - Modified: 2025-04-28 - URL: https://moosend.com/email-privacy-guide/ Stay Compliant. Stay Trusted.  Get a marketer-friendly privacy playbook that breaks down compliance must-knows, new rules from Gmail, Yahoo, and Apple, and practical tips for building trust and better campaigns. What’s inside the guide?   Quick breakdown of CAN-SPAM, CASL, GDPR, and CCPA  What Gmail, Yahoo & Apple updates mean for your strategy  How to collect consent without harming your conversions  Best practices for opt-ins, unsubscribes, and user data handling  How to future-proof your email strategy with privacy-first tactics Your Guide to Email Privacy in 2025 I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Δ --- ### [NEW] contact us - documentation feedback > Your feedback helps us make our guides more accurate, helpful, and easier to use. Please take a moment to let us know how we can do better. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://moosend.com/contact-us/documentation-feedback/ --- ### [NEW] FAQ > Billing, automation, deliverability, and more—
get quick solutions to your Moosend questions all in one place. - Published: 2025-03-07 - Modified: 2025-04-14 - URL: https://moosend.com/faq/ --- ### Moosend | Boussias > Utilize this discount by Boussias Events. Take engagement into your own hands and discover how our platform can reshape your communications with your audience. - Published: 2025-02-25 - Modified: 2025-03-04 - URL: https://moosend.com/boussias/ --- ### Customer Data Processing Addendum - Published: 2024-12-26 - Modified: 2025-02-13 - URL: https://moosend.com/customer-data-processing-addendum/ Responsive PDF Viewer --- ### [NEW] marketing automation components > Breakdown of Our Email Marketing Automation Components - Published: 2024-11-30 - Modified: 2025-02-13 - URL: https://moosend.com/marketing-automation-components/ --- ### [New] pricing page > Every business has its plan. Grow your business with email marketing from day one with our monthly or annual plans. - Published: 2024-11-28 - Modified: 2025-05-15 - URL: https://moosend.com/pricing/ *Terms & Conditions apply --- ### [NEW] contact us - moosend plus internal > Contact us and design a custom plan that meets your needs. Get all the features included and add as many Enterprise features as you need. - Published: 2024-11-28 - Modified: 2025-02-13 - URL: https://moosend.com/contact-us/plus-internal/ --- ### [NEW] transactional emails > Be confident in knowing your audience gets important updates and notifications just in time with Moosend's transactional emails. - Published: 2024-11-28 - Modified: 2025-05-15 - URL: https://moosend.com/transactional-emails/ --- ### [NEW] contact us - moosend plus > Contact us and design a custom plan that meets your needs. Get all the features included and add as many Enterprise features as you need. - Published: 2024-11-28 - Modified: 2025-03-28 - URL: https://moosend.com/contact-us/plus/ --- ### [NEW] contact us - marketing > Interested in a marketing collaboration with Moosend? Contact us and benefit from an audience of 2M+ annual visitors to our blog! - Published: 2024-11-28 - Modified: 2025-02-13 - URL: https://moosend.com/contact-us/marketing/ --- ### [NEW] contact us - write for us > Expand your audience and share your insights with more than 2 million visitors worldwide. Join our Content Contribution Program today! - Published: 2024-11-28 - Modified: 2025-02-13 - URL: https://moosend.com/contact-us/write-for-us/ --- ### [NEW] contact us - support > Need help from our support team? Fill in this form and one of our experts will get back to you in a jiffy! - Published: 2024-11-28 - Modified: 2025-02-13 - URL: https://moosend.com/contact-us/support/ --- ### [NEW] contact us - sales > Get all of the features in a Moosend Pro plan as well as a Dedicated Account Manager, Priority Support, SSO & SAML, and a dedicated IP. - Published: 2024-11-28 - Modified: 2025-02-13 - URL: https://moosend.com/contact-us/sales/ --- ### [NEW] landing page analytics > Use Moosend's landing page analytics tools to make data-based decisions and increase the effectiveness of your landing pages. - Published: 2024-11-28 - Modified: 2025-02-25 - URL: https://moosend.com/landing-pages-analytics/ --- ### [NEW] landing page builder > Use Moosend's landing page builder to create stunning designs from scratch or utilize one of our ready-to-use templates. - Published: 2024-11-27 - Modified: 2025-02-25 - URL: https://moosend.com/landing-pages-builder/ --- ### [NEW] subscription form analytics > Easily track your form's performance with Moosend's analytics. See what turns visitors to leads and make data-backed decisions. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/subscription-forms-analytics/ --- ### [NEW] form builder > Easily build custom subscription forms with Moosend or pick from one of our pre-made form types and templates. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/subscription-forms-builder/ --- ### [NEW] custom fields > Custom fields enable you to request more than a single type of data. Ask for a text, number, or date, create a dropdown menu, and more. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/custom-fields/ --- ### [NEW] use cases - welcome email > Enable your new signups to instantly and easily interact with your brand with a series of automated welcome emails. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/welcome-emails/ --- ### [NEW] use cases - user onboarding > Streamline the onboarding sequence from lead to customer and help existing users discover new possibilities. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/user-onboarding/ --- ### [NEW] use cases - abandoned cart > Grow your eCommerce conversions up to 50% with cart abandonment emails. Craft from scratch or utilize one of Moosend's templates. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/abandoned-cart-emails/ --- ### [NEW] workflow builder > Get control of your automations with Moosend's visual workflow builder. Utilize branching logic with triggers, conditions, and actions. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/marketing-automation-workflow-builder/ --- ### [NEW] ecommerce > Tracking and managing your contacts with ease from one place is not a sci-fi scenario. Build segments for targeted marketing campaigns. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/ --- ### [NEW] tags > Keep your lists tidy and your subscribers organized in groups with Moosend's tags. Know who to target without notes and sheets. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/tags/ --- ### [NEW] automation reports > Stop guessing how your automations perform. Use Moosend's automation reports to track activity, clicks, and all the metrics you need. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/marketing-automation-reports/ --- ### [NEW] campaigns > Make the most of your marketing budget and never miss out on conversations with Moosend's expert email campaign features. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/campaigns/ --- ### [NEW] custom reports > Create custom reports and monitor them in real time to focus on what matters. Make better decisions at a glance. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/custom-reports/ --- ### [NEW] product recommendations > Send product recommendations that hit home every time and let our highly intelligent machine become your sales team. Start Today! - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/product-recommendations/ --- ### [NEW] moosend AI > Moosend's Generative AI tool tailors content that reaches your goals and creates unique content from your creative ideas. - Published: 2024-11-27 - Modified: 2025-04-25 - URL: https://moosend.com/moosend-ai/ --- ### [NEW] tracking > Stop guessing. See how your users move around your website, blog, e-commerce store and start connecting with Moosend's mighty tracking. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/tracking/ --- ### [NEW] reporting > From real-time reports to advanced campaign performance reports, Moosend allows you to monitor and report your email campaigns with ease. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/email-marketing-reporting-analytics/ --- ### [NEW] deliverability > Deliver emails straight to the inbox with Moosend's spam filters, unique domains, and trustworthy IP addresses. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/deliverability/ --- ### [NEW] ab testing > Discover the winning message with Moosend's A/B testing functionality. Experiment with copies, visuals and pick the most engaging email. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/ab-testing/ --- ### [NEW] personalization > Next-level personalization with Moosend's smart segments and forms. Adapt to customer expectations and make a difference in their inbox. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/personalization/ --- ### [NEW] homepage > Maximize your email marketing with Moosend. Reach your goals faster with features like A/B testing, powerful analytics, and intuitive campaign management. - Published: 2024-11-27 - Modified: 2025-05-15 - URL: https://moosend.com/ *Terms & Conditions apply --- ### [NEW] segmentation > Easily split and filter your subscriber list using simple UI to create dynamic recipient group and get the right message to the right person. - Published: 2024-11-27 - Modified: 2025-02-18 - URL: https://moosend.com/segmentation/ --- ### [NEW] landing pages > Create stunning landing pages that motivate customers to subscribe to your email list or purchase your products. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/landing-pages/ --- ### [NEW] create(newsletter builder) > Create stunning email marketing campaigns with Moosend's newsletter designer, no tech skills or magic touches are required. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/create/ --- ### [NEW] subscription forms > Define the look and feel of your subscription forms by customizing everything, with advanced styling options to match your brand. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/subscription-forms/ --- ### [NEW] marketing automation > Send the right email to the right person at the right time with Moosend's marketing automation and on-site tracking. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/marketing-automation/ --- ### [NEW] audience management > Grow your email lists with Moosend. Import, segment, create forms, add custom tags, and more, all in one easy-to-use platform. - Published: 2024-11-27 - Modified: 2025-02-13 - URL: https://moosend.com/audience-management/ --- ### [NEW] email marketing > Moosend is an email marketing platform with advanced features to manage, grow and scale your email marketing campaigns with ease. - Published: 2024-11-25 - Modified: 2025-02-13 - URL: https://moosend.com/email-marketing/ --- ### [NEW] all features > Moosend's Email Marketing Features help you grow your business. Create beautiful newsletters, automate them and monitor their performance. - Published: 2024-11-25 - Modified: 2025-04-16 - URL: https://moosend.com/features/ --- ### [CU] ChatGPT Prompts for Email Marketing > Discover 24+ ChatGPT prompts that will help you take brainstorming to the next level. - Published: 2024-08-12 - Modified: 2025-04-11 - URL: https://moosend.com/chat-gpt-prompts-email-marketing/ 24+ Innovative ChatGPT Prompts For Email MarketingDuring your email marketing journey, you may feel overwhelmed with all the planning and brainstorming you need before you send your email campaigns. That’s where artificial intelligence, like OpenAI’s ChatGPT, swoops in to save the day. Using ChatGPT prompts for email marketing will help you save time and resources, especially if you have too many things on your hands or going through a creative block. What types of prompts are included? Prompts for Attention-Grabbing Subject Lines Prompts for Unique Email Content Ideas Prompts for Compelling Body Copy Prompts for A/B Testing Strategies Prompts for Segmentation Strategies Prompts for Building Your Email List Prompts for Email Design and Optimization Prompts for Compliance AssistanceComplete the form and access them for free! What's the size of your email list? Less than 500500 - 1,0001,000 - 2,5002,500 - 5,0005,000 - 10,00010,000 - 25,00025,000 - 50,00050,000 - 100,000100,000 - 250,000More than 250,000 I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Δ --- ### Moosend | Stacked Marketer: Powering Tech Innovation Together > Explore the dynamic collaboration between Moosend and Stacked Marketer, bringing you cutting-edge solutions for seamless tech experiences. - Published: 2024-03-20 - Modified: 2025-02-13 - URL: https://moosend.com/stackedmarketer/ Recommended By STACKEDMARKETER 99% Off For Your First Paying Month with Moosend Create, send and optimize your email marketing campaigns with Moosend. Start you 30-days free trial today or upgrade to a paid plan with 99% off your first month curtesy of STACKEDMARKETER for up to 10,000 subscribers. Use code STACKEDMARKETER upon checkout! Trusted by major businesses worldwide Moosend’s Key Features The tools to reach your goals Email Marketing Drive engagement and amplify results with impactful email marketing campaigns. Learn More Editor Design stunning emails effortlessly with our user-friendly and powerful editor. Learn More Email Marketing AI Leverage AI for smarter, personalized content that resonates with your audience. Learn More Automation Streamline your workflow with automated processes for efficient and effective campaigns. Learn More Subscription Forms Capture leads seamlessly with customizable subscription forms tailored to your brand. Learn More LandingPages Turn visitors into engaged subscribers and customers with a captivating landing page. Learn More Honest Reviews What our users say about us Shade Odeinde "A tool that can keep up with the demands of today! " Andrew Dwyer "A tool that can keep up with the demands of today! " Rachael Woolley "A tool that can keep up with the demands of today! " Experience the Power of Moosend, Exclusive for Linus Tech Tips Fans! --- ### G2 Comparison Report 2023 > Want to know why users love Moosend? Download the G2 Comparison Report and obtain nsightful analytics on how we compare to other email marketing software. - Published: 2024-03-05 - Modified: 2025-02-13 - URL: https://moosend.com/g2-comparison-report-2023/ G2 Annual Comparison Report 2023How does Moosend outrank its competitors? What do users think our best feature is? And what is our overall ranking as an email marketing platform? Scroll down to get the full story based on honest G2 reviews from real users. 1-2-3, SendMoosend’s intuitive platform will show you how to set up everything, from your preferences and importing your list, to an expert email campaign. It’s simple and effective, no technical knowledge required. Ease of SetupEmail MarketingAverage : 8. 5Ease of SetupG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Creatingemails is abreezeBoth novice and seasoned users love Moosend’s easy-to-use platform. Creating effective campaigns and customizing emails that look good anywhere, anytime, has never been more effective. Ease of UseEmail MarketingAverage : 8. 7Ease of UseG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Need anyhelp? Our support team is here to answer any questions you may have. No matter how simple or complex, Moosend’s experts aim to solve all queries. Quality of SupportEmail MarketingAverage : 8. 5Quality of SupportG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. SimplifyAdmin TasksMoosend’s user-friendly and intuitive interface makes using the platform simple. Manage your email list, nail automation, and create the perfect email campaign in 3-2-1. Ease of AdminEmail MarketingAverage : 8. 6Ease of AdminG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Top Reports - Winter 2023Email Marketing SoftwareThese scores are based on G2’s Satisfaction and Momentum algorithms. Template Builder RelationshipThe chart highlights some of the factors which contribute to a product’s overall Relationship score. Our Winter BadgesTop Reports - Spring 2023Personalization UsabilityThe chart highlights some of the factors which contribute to a product’s overall Usability score. E-Commerce Personalization SoftwareProducts shown have received a minimum of 10 reviews/ratings. Our Spring BadgesTop Reports - Summer 2023Email Marketing SoftwareProducts shown have received a minimum of 10 reviews/ratings in data. Email Marketing ImplementationThe chart highlights some of the factors which contribute to a product’s overall Implementation score. Our Summer BadgesTop Reports - Fall 2023Email Template BuilderThe chart highlights factors contributing to a product’s Relationship score. E-Commerce PersonalizationProducts shown have received a minimum of 10 reviews/ratings. Our Fall BadgesFill out this form to get the Full Report —Please choose an option——Please choose an option—How many subscribers? Less than 500500 - 1,0001,000 - 2,5002,500 - 5,0005,000 - 10,00010,000 - 25,00025,000 - 50,00050,000 - 100,000100,000 - 250,000More than 250,000 I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Δ --- ### Moosend | TechLinked: Powering Tech Innovation Together > Explore the dynamic collaboration between Moosend and TechLinked, bringing you cutting-edge solutions for seamless tech experiences. - Published: 2024-02-29 - Modified: 2025-02-13 - URL: https://moosend.com/techlinked/ Recommended By TechLinked10% Off For 3 Months With MoosendAre you ready to supercharge your email marketing campaigns? Moosend’s exclusive collab with TechLinked can boost your efforts with a game-changing 10% off your first 3 months. Just use the code TECHLINKED upon checkout. Trusted by major businesses worldwideMoosend’s Key FeaturesThe tools to reach your goals Email MarketingDrive engagement and amplify results with impactful email marketing campaigns. Learn MoreEditorDesign stunning emails effortlessly with our user-friendly and powerful editor. Learn MoreEmail Marketing AILeverage AI for smarter, personalized content that resonates with your audience. Learn MoreAutomationStreamline your workflow with automated processes for efficient and effective campaigns. Learn MoreSubscription FormsCapture leads seamlessly with customizable subscription forms tailored to your brand. Learn MoreLandingPagesTurn visitors into engaged subscribers and customers with a captivating landing page. Learn MoreHonest ReviewsWhat our users say about us Shade Odeinde"A tool that can keep up with the demands of today! "Andrew Dwyer"A tool that can keep up with the demands of today! "Rachael Woolley"A tool that can keep up with the demands of today! "Experience the Power of Moosend, Exclusive for Linus Tech Tips Fans! --- ### Moosend | Techquickie: Powering Tech Innovation Together > Explore the dynamic collaboration between Moosend and Techquickie, bringing you cutting-edge solutions for seamless tech experiences. - Published: 2024-02-29 - Modified: 2025-02-13 - URL: https://moosend.com/techquickie/ Recommended By Techquickie10% Off For 3 Months With MoosendAre you ready to supercharge your email marketing campaigns? Moosend’s exclusive collab with Techquickie can boost your efforts with a game-changing 10% off your first 3 months. Just use the code TECHQUICKIE upon checkout. Trusted by major businesses worldwideMoosend’s Key FeaturesThe tools to reach your goals Email MarketingDrive engagement and amplify results with impactful email marketing campaigns. Learn MoreEditorDesign stunning emails effortlessly with our user-friendly and powerful editor. Learn MoreEmail Marketing AILeverage AI for smarter, personalized content that resonates with your audience. Learn MoreAutomationStreamline your workflow with automated processes for efficient and effective campaigns. Learn MoreSubscription FormsCapture leads seamlessly with customizable subscription forms tailored to your brand. Learn MoreLandingPagesTurn visitors into engaged subscribers and customers with a captivating landing page. Learn MoreHonest ReviewsWhat our users say about us Shade Odeinde"A tool that can keep up with the demands of today! "Andrew Dwyer"A tool that can keep up with the demands of today! "Rachael Woolley"A tool that can keep up with the demands of today! "Experience the Power of Moosend, Exclusive for Linus Tech Tips Fans! --- ### Moosend | Email Vendor Selection: Powering Tech Innovation Together > Explore the dynamic collaboration between Moosend and Email Vendor Selection, bringing you cutting-edge solutions for seamless tech experiences. - Published: 2024-02-15 - Modified: 2025-02-13 - URL: https://moosend.com/email-vendor-selection/ Recommended By Email Vendor Selection50% Off For 1 Month With MoosendAre you ready to supercharge your email marketing campaigns? Moosend’s exclusive collab with Email Vendor Selection can boost your efforts with a game-changing 50% off your first month. Just use the code EVS50 upon checkout. Trusted by major businesses worldwideMoosend’s Key FeaturesThe tools to reach your goals Email MarketingDrive engagement and amplify results with impactful email marketing campaigns. Learn MoreEditorDesign stunning emails effortlessly with our user-friendly and powerful editor. Learn MoreEmail Marketing AILeverage AI for smarter, personalized content that resonates with your audience. Learn MoreAutomationStreamline your workflow with automated processes for efficient and effective campaigns. Learn MoreSubscription FormsCapture leads seamlessly with customizable subscription forms tailored to your brand. Learn MoreLandingPagesTurn visitors into engaged subscribers and customers with a captivating landing page. Learn MoreHonest ReviewsWhat our users say about us Shade Odeinde"A tool that can keep up with the demands of today! "Andrew Dwyer"A tool that can keep up with the demands of today! "Rachael Woolley"A tool that can keep up with the demands of today! "Experience the Power of Moosend, Exclusive for Linus Tech Tips Fans! --- ### Moosend | Linus Tech Tips: Powering Tech Innovation Together > Explore the dynamic collaboration between Moosend and Linus Tech Tips, bringing you cutting-edge solutions for seamless tech experiences. - Published: 2024-01-22 - Modified: 2025-02-13 - URL: https://moosend.com/linustechtips/ Recommended ByLinus Tech Tips10% Off For 3 Months With MoosendAre you ready to supercharge your email marketing campaigns? Moosend’s exclusive collab with Linus Tech Tips can boost your efforts with a game-changing 10% off your first 3 months. Just use the code LTT upon checkout. Trusted by major businesses worldwideMoosend’s Key FeaturesThe tools to reach your goals Email MarketingDrive engagement and amplify results with impactful email marketing campaigns. Learn MoreEditorDesign stunning emails effortlessly with our user-friendly and powerful editor. Learn MoreEmail Marketing AILeverage AI for smarter, personalized content that resonates with your audience. Learn MoreAutomationStreamline your workflow with automated processes for efficient and effective campaigns. Learn MoreSubscription FormsCapture leads seamlessly with customizable subscription forms tailored to your brand. Learn MoreLandingPagesTurn visitors into engaged subscribers and customers with a captivating landing page. Learn MoreHonest ReviewsWhat our users say about us Shade Odeinde"A tool that can keep up with the demands of today! "Andrew Dwyer"Easy interface and accessible help from friendly staff"Rachael Woolley"Best email marketing tool that is easy to use"Experience the Power of Moosend, Exclusive for Linus Tech Tips Fans! --- ### Generative AI: The One With The Christmas Cheer > Ever wondered how to generate Christmas Cheer for your customers with a simple AI prompt? Moosend's webinar holds all the answers! Join us. - Published: 2023-11-28 - Modified: 2025-02-13 - URL: https://moosend.com/generative-ai-webinar/ Generative AI: The One With The Christmas CheerOh come all ye faithful to another Moosend webinar! This time, we’ve got something too exciting to show you. You see, Christmas is not even a month away, and magic is everywhere, and we’ve got a truly bewitching tool in our hands.  Yeap, we’ve got our AI magic to show you guys this time! We’ve all tried to find the Hidden Revenue Kingdom and, much like a Hobbit on a mission, we found too many things along the way. And we’re here to share them with you.  Ever tried to create an email campaign just an hour before your deadline? Ever panicked because your landing page copy and your email newsletter wouldn’t match? Well, we have, too.  So, we’re here to sprinkle some AI-driven pixie dust to your email campaigns. Hop on the journey with us! UPCOMING WEBINAR5th December 202310 AM EST | 3 PM GMT | 5 PM EETDuration: 45 minutes I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. ΔUPCOMING WEBINAR12th December 202310 AM EDT | 3 PM BST | 5 PM EESTDuration: 45 minutes I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. ΔCrafting Christmas Cheer: The Generative AI EpisodeOh come all ye faithful to another Moosend webinar! This time, we’ve got something too exciting to show you. You see, Christmas is not even a month away, and magic is everywhere, and we’ve got a truly bewitching tool in our hands.  Yeap, we’ve got our AI magic to show you guys this time! We’ve all tried to find the Hidden Revenue Kingdom and, much like a Hobbit on a mission, we found too many things along the way. And we’re here to share them with you.  Ever tried to create an email campaign just an hour before your deadline? Ever panicked because your landing page copy and your email newsletter wouldn’t match? Well, we have, too.  So, we’re here to sprinkle some AI-driven pixie dust to your email campaigns. Hop on the journey with us! In this webinar, you’ll learn:How a prompt can make you an email marketing heroHow a great brand narrative is just a couple of clicks awayHow to save time and resources with just one all-around toolIn this webinar, you’ll learn: How a prompt can make you an email marketing hero How a great brand narrative is just a couple of clicks away How to save time and resources with just one all-around toolThe speakers at this webinarTéa LiarokapiSenior Content WriterAn obsessive writer with a love for newsletters, teaching, and cats, Téa’s focus is on fitting as much marketing and Moosend knowledge as possible into even the smallest content forms. Will always obsess over a good pun. Marina KostopoulouProduct ManagerProduct manager extraordinaire, Marina's eye for detail is one of the reasons behind Moosend's success. She's your no. 1 person for insider Moosend and email marketing tips. Always on the lookout for the next exciting product-related project. Recognized for security, affordability, and user experience5th December 202310 AM EST | 3 PM GMT | 5 PM EETDuration: 45 minutes I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. Δ --- ### Halloween Resources for 2024 > Thrill yourself with bewitching Halloween resources and a scarily good discount to boo-st your marketing game. Click here to get spooked! - Published: 2023-10-12 - Modified: 2025-02-13 - URL: https://moosend.com/halloween-marketing-resources/ Infuse Halloween Email Campaigns with Spirit Is Halloween email planning giving you the chills? Or feeling paralyzed by upcoming holidays screaming for your attention and time? (Boo you, Black Friday! )  Welcome to our spooky inspiration session. We come in peace, with expert resources to help you stop feeling haunted and unleash your creativity. Listen to our Halloween music playlist and read our blog posts for best practices and campaign ideas. Plus, see how other brands bewitch their audiences.  Instead of candy, grab a Halloween-themed template to prep your campaigns in time and an amazing 20% discount* on all Moosend plans to boost your seasonal savings. Just add the code SPOOKY20 at checkout.   Get Your Bloody DiscountInfuse Halloween Email Campaigns with Spirit  Is Halloween email planning giving you the chills? Or feeling paralyzed by upcoming holidays screaming for your attention and time? (Boo you, Black Friday! )  Welcome to our spooky inspiration session. We come in peace, with expert resources to help you stop feeling haunted and unleash your creativity. Listen to our Halloween music playlist and read our blog posts for best practices and campaign ideas. Plus, see how other brands bewitch their audiences.   Instead of candy, grab a Halloween-themed template to prep your campaigns in time and an amazing 20% discount* on all Moosend plans to boost your seasonal savings. Just add the code SPOOKY20 at checkout.  Get Your Bloody DiscountDive Into Halloween Vibes Listening to Inspiringly Creepy songs, Chosen from Our Team to YoursHalloween Email Templates that Work like Magic SpellsUntangle Your Holiday Campaign Strategy with Wicked Resources Halloween Email Marketing: Strategies, Tips & Examples Transform your email marketing nightmares into success tales with expert strategy tips.  13 Halloween Email Newsletter Examples & Best PracticesUnearth amazing campaign examples, perfect for the spookiest season of the year. 100+ Halloween Email Subject Lines & Tips Frighteningly effective Halloween subject lines to spook up your open rates and conversions.  10 Free Halloween Newsletter TemplatesSay goodbye to dreadful email templates. Cast a spell for perfection with the wave of a wand.  13 Halloween Website Ideas to Increase Conversions Discover how a spooky website can brew up conversions and haunt your visitors for–oh, well–good. Browse Through Eerily Effective Campaign Examples to Spark Your Creativity Get a Hauntingly Good Discount* on All Moosend Plans, by Adding the Code SPOOKY20 at Checkout*The coupon SPOOKY20 is valid for free trial users, and new users or upgrades for up to 1 million subscribers. Enterprise and Moosend+ customers, and customers looking to send to over 1 million subscribers are not eligible. Additionally, the offer does not apply to pay-as-you-go credits or any other plan apart from monthly, biannual and annual self-service plans.  The coupon can be used until October 31st and offers a total of 20% discount on each of our monthly, annual or biannual plans on top of the existing 15% discount offered on all biannual plans, and the existing 20% discount offered on all annual plans. Please note that your invoice will show the additional discount applied only, and not the total discount amount. VAT applies to the price after the discount is applied.   © 2024 Moosend. All rights reserved. Anti-Spam & Anti-Abuse Policy Privacy Policy Terms & Conditions  --- ### Partners - Published: 2023-09-19 - Modified: 2025-02-13 - URL: https://moosend.com/partners/ --- ### Agency Program - Published: 2023-08-25 - Modified: 2025-02-13 - URL: https://moosend.com/agency-program/ --- ### G2 report summer 2023 - Published: 2023-07-20 - Modified: 2025-02-13 - URL: https://moosend.com/g2-report-summer-2023/ G2 Comparison Report | Summer 2023How does Moosend rank against competitors? Find out why it’s the perfect email marketing tool for your business. Moosend is trusted by major businesses worldwideDownload the Report —Please choose an option——Please choose an option— I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. ΔIt’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support.  Dipak Raghuwansi, Email Marketing Associate“With Moosend we tailored our communication to our customers exactly as we desired. It is very hard to find a team that is willing to give solutions to your business needs, but with these guys we certainly did it! The product is seamless giving the best satisfaction to our most precious assets... our customers. ”Manos Tsouloufris, General ManagerIt’s not us. It’s them. See why brands love Moosend. --- ### Brand Assets > We are re so happy to have you here and more than ready to help you spread the word about Moosend! Download our logo and learn how to present our assets the Moo-way. - Published: 2023-07-12 - Modified: 2025-02-13 - URL: https://moosend.com/brand-assets/ --- ### Refine: The free Subject Line Tester from Moosend - Published: 2023-07-12 - Modified: 2025-02-13 - URL: https://moosend.com/refine/ --- ### G2 report winter 2023 - Published: 2023-05-26 - Modified: 2025-02-13 - URL: https://moosend.com/g2-report-winter-2023/ G2 Comparison Report | Winter 2023 How does Moosend rank against competitors? Find out why it’s the perfect email marketing tool for your business. Moosend is trusted by major businesses worldwide Download the Report —Please choose an option——Please choose an option—Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support.   Dipak Raghuwansi, Email Marketing Associate “With Moosend we tailored our communication to our customers exactly as we desired. It is very hard to find a team that is willing to give solutions to your business needs, but with these guys we certainly did it! The product is seamless giving the best satisfaction to our most precious assets... our customers. ” Manos Tsouloufris, General Manager It’s not us. It’s them. See why brands love Moosend. --- ### G2 report spring 2023 - Published: 2023-05-25 - Modified: 2025-02-13 - URL: https://moosend.com/g2-report-spring-2023/ G2 Comparison Report | Spring 2023How does Moosend rank against competitors? Find out why it’s the perfect email marketing tool for your business. Moosend is trusted by major businesses worldwideDownload the Report —Please choose an option——Please choose an option—Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support.  Dipak Raghuwansi, Email Marketing Associate“With Moosend we tailored our communication to our customers exactly as we desired. It is very hard to find a team that is willing to give solutions to your business needs, but with these guys we certainly did it! The product is seamless giving the best satisfaction to our most precious assets... our customers. ”Manos Tsouloufris, General ManagerIt’s not us. It’s them. See why brands love Moosend. --- ### COMPARISON REPORT 2024 - Published: 2023-05-08 - Modified: 2025-04-04 - URL: https://moosend.com/g2-comparison-report-2024/ G2 Annual Comparison Report 2024Real users share their opinions on the leading email marketing platforms—and Moosend continues to stand out. According to our latest rankings, customer satisfaction, advanced automation, and segmentation are among the top reasons businesses prefer Moosend over the competition. Scroll down for the full breakdown.   The 2024 Email Marketing Leaderboard slider 1Sliders 1Sliders 2Sliders 3 The 2024 Email Marketing Leaderboard Businesses that Trust Moosend and Grow with Us Compare Top Email Tools G2 RatingPricing8. 9$9/month8. 6$10/month8. 4$20/month8. 4$9/month8. 4$9/month8. 3$19/month8. 2$12/month Our Winter Badges Moosend at a Glance: What Users Love MostNot every user needs the same features. But they all value an affordable, reliable platform that guarantees smooth performance. Here are the key factors that set Moosend apart. Build Your Next Campaign with a Platform You Can Trust --- ### G2 Comparison Report 2022 > Want to know why users love Moosend? Download the G2 Comparison Report and obtain nsightful analytics on how we compare to other email marketing software. - Published: 2023-05-02 - Modified: 2025-02-13 - URL: https://moosend.com/g2-comparison-report-2022/ G2 Annual ComparisonReport 2022How does Moosend rank against competitors? Scroll down to get a full insight, based on honest G2-reviews from real users, and find out why it's the perfect email marketing tool for your business. Fill out this form to get the Full Report —Please choose an option——Please choose an option—How many subscribers? Less than 500500 - 1,0001,000 - 2,5002,500 - 5,0005,000 - 10,00010,000 - 25,00025,000 - 50,00050,000 - 100,000100,000 - 250,000More than 250,000Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Up & Running In No Time4 steps is all it takes to send your first campaign. Our intuitive platform is designed to actively guide you towards setting up things the right way, with zero technical knowledge. Ease Of SetupEmail MarketingAverage: 8. 4Ease Of SetupG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Our easy editor is the new blackGreat for beginners and intermediate users, Moosend’s easy-to-use drag & drop editor is a breeze to use. Customize and create effective campaigns that look good on any device, and start measuring their impact straight away. Ease Of UseEmail MarketingAverage: 8. 7Ease Of UseG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. We’re here to helpOur entire team is by your side to ensure all your questions are answered. From basic questions to complex inquiries, at Moosend, we provide the exceptional customer support we’d want to experience ourselves. Quality of SupportEmail MarketingAverage: 8. 5Quality of SupportG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Backend that worksStreamline your email marketing campaigns with our user-friendly platform that simplifies administrative tasks. From list management to campaign creation, our intuitive interface makes it easy to manage your marketing automation efforts. Ease of AdminEmail MarketingAverage: 8. 5Ease of AdminG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Top Reports - Winter 2022Email Template Builder Usability IndexThe Momentum Grid® for Email Marketing is based on scores calculated using the G2 Satisfaction algorithm v3. 0 and the G2 Momentum reviews through March, 2022. Our Winter BadgesTop Reports - Spring 2022Grid for Email Marketing SoftwareThe Grid® for Email Marketing is based on data gathered by March 01, 2022, ranked by customer satisfaction and market presence. Grid for Personalization SoftwareThe Grid® for Personalization is based on data gathered by March 01, 2022, ranked by customer satisfaction and market presence. Top Reports - Summer 2022Landing Page Builders Results IndexThe Results Index for Landing Page Builders | Summer 2022 is based on data gathered by May 31, 2022. Our Summer BadgesTop Reports - Fall 2022Grid for Email Marketing SoftwareThe Grid® for Email Marketing is based on data gathered by August 30, 2022, ranked by customer satisfaction and market presence. Trending Personalization SoftwareThe Grid® for Trending Personalization Software is based on data gathered by August 30, 2022, ranked by customer satisfaction and market presence. Fill out this form to get the Full Report —Please choose an option——Please choose an option—How many subscribers? Less than 500500 - 1,0001,000 - 2,5002,500 - 5,0005,000 - 10,00010,000 - 25,00025,000 - 50,00050,000 - 100,000100,000 - 250,000More than 250,000Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. --- ### Resources - Published: 2023-02-22 - Modified: 2025-02-13 - URL: https://moosend.com/resources/ Our Most Popular Resources --- ### Directory > Discover more than 500+ digital marketing and technology resources to enhance your business knowledge. - Published: 2023-02-15 - Modified: 2025-02-13 - URL: https://moosend.com/directory/ --- ### Blog > Explore 500+ marketing resources and actionable content to amplify your marketing strategies today! - Published: 2023-02-15 - Modified: 2025-02-13 - URL: https://moosend.com/blog/ --- ### Make your audience fall in love, brand story style > This Valentine's day webinar will make your audience fall in love with your brand's story, one little technique at a time. Join us and ignite that little spark! - Published: 2023-01-09 - Modified: 2025-02-13 - URL: https://moosend.com/make-your-audience-fall-in-love-brand-story-style/ Make your audience fall in love, brand story styleEverybody has a story. Big and small brands came from somewhere and audiences fell in love with them for a reason. This Valentine’s day, be their ideal date. Learn how to give love through strong brand identity, and get some of that love back with email marketing, content marketing, and an evolving brand. Whether you are a newbie or an already established brand, our webinar will help your brand’s name reach far and wide, show you how your welcome email is the first date, and... Well, our special guest will tell you the rest on falling in love with a brand all over again. So, what say you? Would you join our webinar and see what Valentine’s day and brand story have in common? UPCOMING WEBINAR26th Jannuary 202310 AM EST | 3 PM GMT | 5 PM EETDuration: 45 minutes Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time.  By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes, and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. UPCOMING WEBINAR26th January 202310 AM EST | 3 PM GMT | 5 PM EETDuration: 45 minutes Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time.  By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes, and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. Make your audience fall in love, brand story styleEverybody has a story. Big and small brands came from somewhere and audiences fell in love with them for a reason. This Valentine’s day, be their ideal date. Learn how to give love through strong brand identity, and get some of that love back with email marketing, content marketing, and an evolving brand. See how your colors make users feel things they’ve never felt before. Understand how images and words play a significant part at making users your sidekicks for life. And see how SEO spreads the love beyond the places you’d thought possible! Whether you are a newbie or an already established brand, our webinar will help your brand’s name reach far and wide, show you how your welcome email is the first date, and... Well, our special guest will tell you the rest on falling in love with a brand all over again. So, what say you? Would you join our webinar and see what Valentine’s day and brand story have in common? Go head over heels for our webinar because:You’ll learn how leads correlate to colorsYou’ll see how an origin story can make you just lovableYou’ll understand content that woos usersOur special guest will make you smittenGo head over heels for our webinar because:  You’ll learn how leads correlate to colors  You’ll see how an origin story can make you just lovable  You’ll understand content that woos users Our special guest will make you smittenThe speakers at this webinarTéa LiarokapiSenior Content WriterAn obsessive writer with a love for newsletters, teaching, and cats, Téa’s focus is on fitting as much marketing and Moosend knowledge as possible into even the smallest content forms. In her free time, she tries to stuff more books inside her bookcase and create content pieces that are directly correlated to social justice, linguistic and literary studies, and cats. Will always obsess over a good pun. Virginia ZacharakiSenior SEO SpecialistA great communicator with endless curiosity, quick thinking, and the ability to understand just what users want, Virginia is set to pass on the Moosend knowledge. In her free time, she loves to check out traveling agencies and roam the world. Her latest obsession is re-reading the Harry Potter Series. Watches endless Disney movies whenever globetrotting isn’t possible. Tends to live as a ballerina bookworm. George ChasiotisManaging DirectorGeorge Chasiotis is the Managing Director of Minuttia, an organic growth acceleration agency for B2B SaaS companies. George started as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support. Furthermore, we can easily migrate any bulk size of data into and out of the system thanks to the very high threshold API rate limits. Lastly, adding as many custom fields further eases our process of managing adhoc campaigns”Dipak Raghuwansi, Email Marketing AssociateRecognized for security, affordability, and user experience26th Jannuary 202310 AM EST | 3 PM GMT | 5 PM EETDuration: 45 minutes Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time.  By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes, and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. --- ### [CU] AUTOMATION HANDBOOK > Recent email marketing statistics show that 51% of businesses already use email automation as part of their marketing efforts. - Published: 2022-09-23 - Modified: 2025-02-13 - URL: https://moosend.com/email-automation-handbook/ The Ultimate Email Automation HandbookRecent email marketing statistics show that 51% of businesses already use email automation as part of their marketing efforts, while more than half of B2B companies (58%) plan to leverage this technology.  What are the benefits of email automation? Save Time & Increase Productivity Personalize The Experience of Your Customers Amplify The Awareness of Your Brand Increase Your Customer Retention Rate Scale Your Marketing Efforts Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Use Email Marketing to improve your Affiliate strategyTo build a stellar affiliate strategy, you need to take a deep dive into digital marketing niches like SEO, link building, paid advertising, etc. But what about email marketing? If you haven’t leveraged its power yet, you’re probably losing lots of traffic, as well as commissions. Affiliate email marketing should be at the core of every organized affiliate strategy, enabling you to craft engaging and converting newsletters & drip emails. Join our webinar to learn actionable tips, best practices, and steps to avoid when entering the chamber of affiliate email marketing. Find out how to turn your subscribers into referrals by using some basic email marketing and lead generation features. And for those who wish to build more trust around their brand, find out how drip emails can do miracles for your conversion rate. Okay, our affiliate manager Marina may not be Harry Potter, but she will definitely get you a step closer to the affiliate version of the sorcerer’s stone! Let’s make magic happen! Looking forward to seeing you all! UPCOMING WEBINAR22th February 202210 AM EST | 3 PM GMT | 5 PM EETDuration: 1 Hour Please leave this field empty. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. --- ### eLearning Subject Lines: The Ambitious, the Clever, the Brave, and the Loyal > Join our webinar to learn how to customize your eLearning subject line into something magical! - Published: 2022-09-12 - Modified: 2025-02-13 - URL: https://moosend.com/elearning-subject-lines/ eLearning Subject Lines: The Ambitious, the Clever, the Brave, and the Loyal Gather around people, the Hogwarts Express is going to take a different route this year. If your eLearning business is perfect at teaching but has no idea how a subject line can change the student’s outlook, then you’re at the right place. In this webinar, you’ll learn how your email subject line might be brave at heart, just and loyal, speaking to a ready mind, or addressed to cunning folks. You’ll also see the tool that creates subject line magic and can help you kneazle your way out of a Dark situation! So, whether you’re a subject line apprentice or have your own Chocolate Frog Card, this webinar is bound to show you how your email subject lines can be a true masterpiece. Grab your hats and cloaks, a Remembrall to know you’ve forgotten something, leave your broomsticks at home, and get ready to have everything sorted out for you! UPCOMING WEBINAR 29th September 2022 10 AM EDT | 3 PM BST | 5 PM EEST Duration: 1 Hour Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. UPCOMING WEBINAR 29th September 2022 10 AM EDT | 3 PM BST | 5 PM EEST Duration: 1 Hour Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. eLearning Subject Lines: The Ambitious, the Clever, the Brave, and the Loyal Gather around people, the Hogwarts Express is going to take a different route this year. If your eLearning business is perfect at teaching but has no idea how a subject line can change the student’s outlook, then you’re at the right place. In this webinar, you’ll learn how your email subject line might be brave at heart, just and loyal, speaking to a ready mind, or addressed to cunning folks. You’ll also see the tool that creates subject line magic and can help you kneazle your way out of a Dark situation! So, whether you’re a subject line apprentice or have your own Chocolate Frog Card, this webinar is bound to show you how your email subject lines can be a true masterpiece. Grab your hats and cloaks, a Remembrall to know you’ve forgotten something, leave your broomsticks at home, and get ready to have everything sorted out for you! What you will learn in this webinar Why advanced segmentation and personalization are non-optional How eLearning industries can attract different types of students How to sort your subject lines according to the traits of the audience they’re catered for What you will learn in this webinar Why advanced segmentation and personalization are non-optional How eLearning industries can attract different types of students How to sort your subject lines according to the traits of the audience they’re catered for The speakers at this webinar Téa Liarokopi Senior Content Writer An obsessive writer with a love for newsletters, teaching, and cats, Téa’s focus is on fitting as much marketing and Moosend knowledge as possible into even the smallest content forms. Will always obsess over a good pun. Virginia Zacharaki SEO Project Manager A great communicator with endless curiosity, quick thinking, and the ability to understand just what users want, Virginia is set to pass on the Moosend knowledge. Tends to live as a ballerina bookworm. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support. Furthermore, we can easily migrate any bulk size of data into and out of the system thanks to the very high threshold API rate limits. Lastly, adding as many custom fields further eases our process of managing adhoc campaigns” Dipak Raghuwansi, Email Marketing Associate Recognized for security, affordability, and user experience 29th September 2022 10 AM EDT | 3 PM BST | 5 PM EEST Duration: 1 Hour Please leave this field empty. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. --- ### Clicks vs. Sales: The big battle > Join our webinar to learn actionable tips, best practices, and things to avoid when it comes to promoting your affiliate offers. - Published: 2022-09-07 - Modified: 2025-02-13 - URL: https://moosend.com/convert-leads-to-sales/ Clicks vs. Sales: The big battleWhen promoting different products through your referral links, you want to get ongoing clicks on them in order to drive as much traffic as possible. But what happens if that traffic is not converting into paid customers? And what can be the cause behind this? Is there bad and good traffic? Are more clicks what you need to break your conversion rate score? Join our webinar to learn actionable tips, best practices, and things to avoid when it comes to promoting your affiliate offers. Find out how to turn your leads into paid customers of a product by following some really useful strategies. And for those who want to understand whether the number of clicks you’re getting to your affiliate links is enough or not, we got your back. Marina and Efi will share their feedback and tips on how to master your conversion rate funnel! Let’s level up your affiliate strategy! Looking forward to seeing you all! UPCOMING WEBINAR27th September 202210 AM EDT | 3 PM BST | 5 PM EESTDuration: 1 Hour Please leave this field empty. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. UPCOMING WEBINAR27th September 202210 AM EDT | 3 PM BST | 5 PM EESTDuration: 1 Hour Please leave this field empty. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Clicks vs. Sales: The big battleWhen promoting different products through your referral links, you want to get ongoing clicks on them in order to drive as much traffic as possible. But what happens if that traffic is not converting into paid customers? And what can be the cause behind this? Is there bad and good traffic? Are more clicks what you need to break your conversion rate score? Join our webinar to learn actionable tips, best practices, and things to avoid when it comes to promoting your affiliate offers. Find out how to turn your leads into paid customers of a product by following some really useful strategies. And for those who want to understand whether the number of clicks you’re getting to your affiliate links is enough or not, we got your back. Marina and Efi will share their feedback and tips on how to master your conversion rate funnel! Let’s level up your affiliate strategy! Looking forward to seeing you all! What you will learn in this webinarWhy getting many clicks on your links is not always badHow to attract the right audience for the products you want to promoteWhat’s the secret of converting your organic traffic into paid customers of the tools you are promotingWhy partnering with the company you’re working with can add value to your promotional process. The speakers at this webinarMarina RetziouAffiliate ManagerA non-stop learner with love for advanced affiliate strategies, chess, and dogs, Marina’s goal is to discover all the possible ways to lead Moosend ambassadors to success. Her ideal place to be: an art gallery. Efi RoupakiaAffiliate Program CoordinatorThe master of acquisition tips and social media partnerships. Apart from trying to find the best ways to benefit our partners, Efi is obsessed with traveling - okay, mostly camping -, theatre and cats. Join some of the highest paying affiliates! We help you reach your marketing goals. In any industry, in any way. Recognized for security, affordability, and user experience27th September 202210 AM EDT | 3 PM BST | 5 PM EESTDuration: 1 Hour Please leave this field empty. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. --- ### Affiliates-New > Unlock up to a 40% lifetime commission on referred clients in our affiliate program. Enjoy recurring rewards for every paying customer you refer. - Published: 2022-09-02 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-program/   --- ### Summer Breeze and a Clean Email List: De-clutter and Laser-Target > Join our webinar and let's discuss how you can turn getting your marketing message across from a hassle to a breeze! - Published: 2022-05-31 - Modified: 2025-02-13 - URL: https://moosend.com/summer-breeze-webinar2022/ Summer Breeze and a Clean Email List: De-clutter and Laser-Target We know that list cleaning is important, but how important is it? Do you even know how to do it properly? And how can you ensure quality over quantity? Invalid email addresses, leads that won’t interact, hard bounces, and low deliverability are a hassle for all email marketers. Let us help with that! Whether you’re an email marketing expert, or an email marketing novice, we’ll give you all the tools and knowledge you need to get your email list deep cleaned and summer-ready. Laser-target your email marketing messages and de-clutter your leads - it’ll make your list feel brand new! Join our webinar and let’s discuss how you can turn getting your marketing message across from a hassle to a breeze! UPCOMING WEBINAR 9th June 2022 10 AM EDT | 3 PM BST | 5 PM EEST Duration: 1 Hour What you will learn in this webinar What email list management is and why it’s important How Moosend’s sophisticated segmentation helps with pruning your leads What the drawbacks of a cluttered email list are How to integrate your favorite list cleaning tool with Moosend’s platform What you will learn in this webinar How to make customers come back for more with landing pages How to make users love your forms, rather than loathe them What weather has to do with the perfect Valentine’s date How to sweep customers off their feet with email marketing Speaking at this webinar Téa Liarokapi Senior Content Writer An obsessive writer with a love for newsletters, teaching, and cats, Téa’s focus is on fitting as much marketing and Moosend knowledge as possible into even the smallest content forms. Will always obsess over a good pun. Sarah Papadopoulou Senior Deliverability Manager Sarah is Moosend’s Senior Deliverability Manager and a chocolate-loving super-mom. Protects IPs, warms up new domain names, hunts down spammers, and works on Api-Love mode. Speaks about Deliverability 24/7, writes books for kids, and shares free hugs and gifts. Virginia Zacharaki SEO Project Manager A great communicator with endless curiosity, quick thinking, and the ability to understand just what users want, Virginia is set to pass on the Moosend knowledge. Tends to live as a ballerina bookworm. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support. Furthermore, we can easily migrate any bulk size of data into and out of the system thanks to the very high threshold API rate limits. Lastly, adding as many custom fields further eases our process of managing adhoc campaigns” Dipak Raghuwansi, Email Marketing Associate Recognized for security, affordability, and user experience 9th June 2022 10 AM EDT | 3 PM BST | 5 PM EEST Duration: 1 Hour --- ### Comparison - Moosend vs Mailerlite > Moosend vs MailerLite: Get your emails delivered every time, use email marketing automation without spending a fortune! - Published: 2022-05-04 - Modified: 2025-02-13 - URL: https://moosend.com/moosend-vs-mailerlite/ --- ### Comparison - Moosend vs Constant Contact > Moosend vs. Constant Contact: See how Moosend compares against ConstantContact. Use marketing automation without spending a fortune! - Published: 2022-04-08 - Modified: 2025-02-13 - URL: https://moosend.com/moosend-vs-constant-contact/ --- ### Comparison - Moosend vs Kit > Moosend vs. Kit: See how we stack up against Kit, create visually pleasing emails and not plain ones to turn your subscribers into fans! - Published: 2022-03-10 - Modified: 2025-02-13 - URL: https://moosend.com/moosend-vs-convertkit/ --- ### Comparison - Moosend vs MailChimp > Moosend vs Mailchimp: Find out why Moosend is one of the best Mailchimp alternatives out there for your business in 2023. - Published: 2022-01-28 - Modified: 2025-02-13 - URL: https://moosend.com/moosend-vs-mailchimp/ --- ### Affiliate Webinar 2022 > Join our webinar to learn actionable tips, best practices, and steps to avoid when entering the chamber of affiliate email marketing. - Published: 2022-01-24 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-webinar-2022/ Use Email Marketing to improve your Affiliate strategyTo build a stellar affiliate strategy, you need to take a deep dive into digital marketing niches like SEO, link building, paid advertising, etc. But what about email marketing? If you haven’t leveraged its power yet, you’re probably losing lots of traffic, as well as commissions. Affiliate email marketing should be at the core of every organized affiliate strategy, enabling you to craft engaging and converting newsletters & drip emails. Join our webinar to learn actionable tips, best practices, and steps to avoid when entering the chamber of affiliate email marketing. Find out how to turn your subscribers into referrals by using some basic email marketing and lead generation features. And for those who wish to build more trust around their brand, find out how drip emails can do miracles for your conversion rate. Okay, our affiliate manager Marina may not be Harry Potter, but she will definitely get you a step closer to the affiliate version of the sorcerer’s stone! Let’s make magic happen! Looking forward to seeing you all! UPCOMING WEBINAR15th March 202211 AM EDT | 3 PM GMT | 5 PM EETDuration: 1 HourUse Email Marketing to improve your Affiliate strategyTo build a stellar affiliate strategy, you need to take a deep dive into digital marketing niches like SEO, link building, paid advertising, etc. But what about email marketing? If you haven’t leveraged its power yet, you’re probably losing lots of traffic, as well as commissions. Affiliate email marketing should be at the core of every organized affiliate strategy, enabling you to craft engaging and converting newsletters & drip emails. Join our webinar to learn actionable tips, best practices, and steps to avoid when entering the chamber of affiliate email marketing. Find out how to turn your subscribers into referrals by using some basic email marketing and lead generation features. And for those who wish to build more trust around their brand, find out how drip emails can do miracles for your conversion rate. Okay, our affiliate manager Marina may not be Harry Potter, but she will definitely get you a step closer to the affiliate version of the sorcerer’s stone! Let’s make magic happen! Looking forward to seeing you all! UPCOMING WEBINAR22th February 202210 AM EST | 3 PM GMT | 5 PM EETDuration: 1 HourWhat you will learn in this webinarHow to capture your visitor's interestwith well-built landing pages. How to turn your subscribers intoyour #1 fans through drip emails. How to refer your audience to yourfavorite tools using subscription forms. How your audience’s industry orcountry can affect your conversion rate. The speaker at this webinarMarina RetziouAffiliate ManagerA non-stop learner with a love for advanced affiliate strategies, chess, and dogs, Marina’s goal is to discover all the possible ways to lead Moosend ambassadors to success. Her ideal place to be: an art gallery. Join some of the highest paying affiliates! We help you reach your marketing goals. In any industry, in any way. " Moosend has one of my favourite affiliate programs. The offer both recurring payments and a lengthy 90-day cookie duration, plus their team is great to work with and they can help with graphics, content, and SEO. "ADAM ENFROY, FOUNDER - ADAMENFROY. COMRecognized for security, affordability, and user experience15th March 202211 AM EDT | 3 PM GMT | 5 PM EESTDuration: 1 Hour --- ### Valentine’s Webinar 2022 > Join us in our webinar and learn how giving love to your customers in various different forms can keep them coming back for more! - Published: 2022-01-04 - Modified: 2025-02-13 - URL: https://moosend.com/valentines-webinar-2022/ Valentine’s day customer retention: Turn your fly-bys into suitorsIs your business feeling blue or lonely this Valentine’s day? If you’ve noticed customers just come in and never come back, your retention strategy may be lacking. Learn how giving love to your customers in various different forms can keep them coming back for more. Nail the meaning of customer trust and loyalty this Valentine’s day, while ensuring you have all the right tools to do so. Whether you know customer retention as an abstract meaning, or you’re an ace, Moosend’s Valentine’s day customer retention webinar can give you insider info, inspo, and insights you haven’t thought of before. See the methods consumers love and avoid those they love to hate. How can a landing page make a difference? Can all subscription forms spread the love? Join us in our webinar, and learn now one-timers and fly-by customers can be turned into loyal suitors with robust tools and marketing methods that will enamor your audience. UPCOMING WEBINAR18th January 202210 AM EST | 3 PM GMT | 5 PM EETDuration: 1 Hour By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. ΔWhat you will learn in this webinarHow to make customers come back for more with landing pagesHow to make users love your forms, rather than loathe themWhat weather has to do with the perfect Valentine’s dateHow to sweep customers off their feet with email marketingWhat you will learn in this webinar How to make customers come back for more with landing pages How to make users love your forms, rather than loathe them What weather has to do with the perfect Valentine’s date How to sweep customers off their feet with email marketingSpeaking at this webinarTéa LiarokapiSenior Content WriterAn obsessive writer with a love for newsletters, teaching, and cats, Téa’s focus is on fitting as much marketing and Moosend knowledge as possible into even the smallest content forms. Will always obsess over a good pun. Virginia ZacharakiSEO Project ManagerA great communicator with endless curiosity, quick thinking, and the ability to understand just what users want, Virginia is set to pass on the Moosend knowledge. Tends to live as a ballerina bookworm. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support. Furthermore, we can easily migrate any bulk size of data into and out of the system thanks to the very high threshold API rate limits. Lastly, adding as many custom fields further eases our process of managing adhoc campaigns”Dipak Raghuwansi, Email Marketing AssociateRecognized for security, affordability, and user experience18th January 202210 AM EDT | 3 PM GMT+1 | 5 PM EESTDuration: 1 Hour Select5678 I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. Δ --- ### Christmas Webinar 2021 > Join Moosend's marketing veterans for a webinar on Christmas, the most essential festive time for all business brands. - Published: 2021-11-11 - Modified: 2025-02-13 - URL: https://moosend.com/christmas-webinar-2021/ All they want for Christmas: Sell anything with newsletters designed to convertCan a signature holiday tune help you shape the ultimate email marketing strategy? What’s there for marketers to learn from a holiday classic’s lyrics? And finally, what does this webinar have to do with Mariah Carey? Christmas is undoubtedly one of the biggest spending periods globally. And this year’s sales are expected to grow at least 7% compared with last year, according to forecasts. Will you dip your spoon in the sweetest pudding of the year? Learn how to create high-converting designs specifically for the holiday season with the ultimate goal of getting your audience into the Christmas spirit and boosting your sales. At the end of the webinar, you will receive 3 exclusive Christmas email templates specially designed by our team for this webinar! UPCOMING WEBINAR30th November 202110 AM EST | 3 PM GMT | 5 PM EETDuration: 1 HourWhat you will learn in this webinarKey, yet simple-to-implement design tips to improve user experience and form conversion rates Why email marketing is your partner-in-crime digital marketing channel for the holidaysHow to create the jolliest newsletter fast and simple with Moosend What you will learn in this webinar Key, yet simple-to-implement design tips to improve user experience and form conversion rates Why email marketing is your partner-in-crime digital marketing channel for the holidays How to create the jolliest newsletter fast and simple with Moosend and VistaCreate Speaking at this webinarSophie KrokidaProduct Marketing Copywriter, MoosendEmail and product marketing lover, Sophie loves making every word count. Obsessed with exquisite newsletters, she can't wait to share with you all that she learns from them. Marina KostopoulouProduct Marketing Manager, MoosendMarina's eye for detail is one of the reasons Moosend is the user-friendly and accessible tool that users love. Keep your eyes open for her insider tips. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support. Furthermore, we can easily migrate any bulk size of data into and out of the system thanks to the very high threshold API rate limits. Lastly, adding as many custom fields further eases our process of managing adhoc campaigns”Dipak Raghuwansi, Email Marketing AssociateRecognized for security, affordability, and user experience30th November 202110 AM EDT | 3 PM GMT+1 | 5 PM EESTDuration: 1 Hour --- ### Black Friday Webinar 2021 > Are your Black Friday campaigns missing something? Well' we've got just the thing! Join our Black Friday email marketing webinar to find out! - Published: 2021-09-23 - Modified: 2025-02-13 - URL: https://moosend.com/webinar-black-friday-2021/ Last-minute email marketing: The Black Friday edition Is Black Friday scaring you? Are you unsure about what to do to stand out in an inbox full of Black Friday offers? Learn how to power up your Black Friday sales and conversion through email marketing, even if your campaigns are set and ready. Whether you have already planned your Black Friday email marketing campaigns or not, this webinar is for you. See what works, from the anatomy of the perfect email newsletter to creating headlines your audience won’t help but click on. Join us and let’s discuss some Black Friday email marketing basics and the small tweaks that could save you literally at the last minute! UPCOMING WEBINAR 26th October 2021 10 AM EDT | 3 PM GMT+1 | 5 PM EEST Duration: 1 Hour What you will learn in this webinar How to grab attention even last minute How to create the perfect Black Friday email How important personalization and automation is How to leverage the power of online sales through email marketing What you will learn in this webinar ⦾ How to grab attention even last minute ⦾ How to create the perfect Black Friday email ⦾ How important personalization and automation is ⦾ How to leverage the power of online sales through email marketing Hosted By Téa Liarokapi Senior Content Writer An obsessive writer with a love for newsletters, teaching, and cats, Téa’s focus is on fitting as much marketing and Moosend knowledge as possible into even the smallest content forms. Will always obsess over a good pun. Virginia Zacharaki SEO Project Manager A great communicator with endless curiosity, quick thinking, and the ability to understand just what users want, Virginia is set to pass on the Moosend knowledge. Tends to live as a ballerina bookworm. It’s not us. It’s them. See why brands love Moosend. We help you reach your marketing goals. In any industry, in any way. “After going through Mailchimp, and other platforms, we decided to stay with Moosend because there is no other tool matching the feature set & price point offered. From seamless onsite event tracking to journey building to amazing customer support. Furthermore, we can easily migrate any bulk size of data into and out of the system thanks to the very high threshold API rate limits. Lastly, adding as many custom fields further eases our process of managing adhoc campaigns” Dipak Raghuwansi, Email Marketing Associate Recognized for security, affordability, and user experience 26th October 202110 AM EDT | 3 PM GMT+1 | 5 PM EEST Duration: 1 Hour --- ### Demo Videos > Moosend's platform explained in short video demos for you to watch or share with your audience. - Published: 2021-09-22 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/demos/ Short Video DemosMoosend's platform explained in short video demos for you to watch or share with your audience. CampaignsCopy codeAutomationsCopy codeForms & Landing pagesCopy codeMailing listsCopy codeDashboardsCopy codeReportsCopy code --- ### Logos > Moosend logos to add to your pages or website! - Published: 2021-09-22 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/logos/ Our LogosMoosend logos to add to your pages or website! White BackgroundPNGSVGPNGSVGColored BackgroundPNGSVGPNGSVG --- ### One Pagers > Why should you or your audience pick Moosend instead of other ESPs? Now you know. - Published: 2021-09-22 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/one-pagers/ One-PagersWhy should you or your audience pick Moosend instead of other ESPs? Now you know. Moosend vs MailerliteDownloadMoosend vs GetResponseDownloadMoosend vs Constant ContactDownloadMoosend vs Kit (ConvertKit)DownloadMoosend vs SendinblueDownload --- ### Screen Captures > The Moosend UI - in image files. Add them to your content in order to describe our user interface! - Published: 2021-09-22 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/screen-captures/ Screen CapturesThe Moosend UI - in image files. Add them to your content in order to describe our interface! Campaign StatsDownloadCampaign EditorDownloadCampaign typesDownloadAutomated WorkflowsDownload --- ### Guides and Manuals > Follow the path that leads to great success with our simple-to-follow guides. - Published: 2021-09-08 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/guides/ Guides and ManualsFollow the path that leads to great success with our simple-to-follow guides. Moosend Affiliate Profile ManualWhat's the PartnerStack profile? How does your dashboard work? In this manual you'll find all the answers and many more information about your affiliate account. Moosend Promotional GuideTips and tricks that will get you your first sales and skyrocket your commission earnings. --- ### Affiliate Template > Are you looking to educate your audience about Moosend through email? We've got your back. - Published: 2021-09-08 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/template/ --- ### Affiliate Social > Choose one of our ready-made social media posts and let your audience know about Moosend through the networks of your choice. - Published: 2021-09-08 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/social-media/ --- ### Affiliate Banners - Published: 2021-09-08 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/banners/ --- ### Affiliate Resources > The resources that will make promoting Moosend a piece of cake - all in one place. - Published: 2021-08-20 - Modified: 2025-02-13 - URL: https://moosend.com/affiliate-resource-center/ Moosend Affiliate Resource CenterThe resources that will make promoting Moosend easy as pie - all in one place. See The VideoLearn how to use your PartnerStack profile in less than 2 minutes. The resources you needConversions are only a step away. Check the marketing materials we've prepared for you and pick those that better fit your needs! BannersMoosend banners are a must. Pick the one that fits to your website best! Short Videos DemosOur short video demos are here to explain each aspect of the Moosend platform. Screen CapturesThe Moosend UI is absolutely stunning. Want to check? Social Posts and ImagesAre you mostly active on social media? Get our ready-made social media posts and post them in seconds. Guides & ManualsLearn how to make your first sale and much more through our guides. Pre-written EmailsIf email marketing is your go-to affiliate strategy, use our pre-made templates - HTML or plain text. One-PagersGive your audience an overview of our product with pre-made one-pagers. LogosFind a variety of Moosend logos to add to your webpages. Become a Moosend expertWith great knowledge come great results. Learn more about the Moosend platform and email marketing in general! Moosend AcademyA list of courses full of tips, tricks and how-to's that will help you use all your favorite apps through our platform. The Marketing LabTuesdays are for research. Find more information about every aspect of digital marketing in the form of pint-sized episodes! WebinarsFeatures, automations, strategic tips - all explained in our Moosend webinars. FAQsDo I have to be a Moosend customer? Technically, no. However, we always recommend that you at least experience our tool to see if you like our platform and ensure that it works for you and your audience. What is the lifespan of the referral cookie you track? We provide our affiliates with a 90-day cookie duration. However, if a referral has created an account within that time but triggers a sale after those 90 days, you will still be eligible for a commission. Are there any joining fees? You don’t need to pay any fees to join our affiliate program or receive your pay-outs. Sometimes, though, PayPal or Stripe imposes certain fees for certain transactions. When will you payout my commissions? All commissions are getting approved within the first 20 working days of the next month. Kindly note that there’s a $25 threshold for you to claim the amount of commission you’ve generated. Other LinksStill looking for ways to amplify youraffiliate income? Start promoting Moosend to your audience and earn recurring commissions for life. --- ### Added-g2 comparison report > Want to know why users love Moosend? Download the G2 Comparison Report and gain insightful analytics on how we compare to other email marketing software. - Published: 2021-07-16 - Modified: 2025-02-13 - URL: https://moosend.com/g2-comparison-report/ G2 Mid-Year 2021 Comparison ReportHow does Moosend rank against competitors? Scroll down to get a full insight, based on honest G2-reviews from real users, and find out why it's the perfect email marketing tool for your business. Up & Running In No TimeCan’t wait to send your first campaign? You’re only 4 steps away! From the moment you create your Moosend account, we take you by the hand and actively guide you towards setting up things the right way, with zero technical knowledge. Ease Of SetupEmail MarketingAverage: 8. 5Ease Of SetupG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Salona SOwner, Web Designer“Easy to navigate and find out how to use Email Marketing. ”Drew HFounder, Marketing Coach“I really liked the setup wizard. It shows a progress bar and huge icons to show me what step I'm on. ”Create your First Campaign FastGreat for beginners and intermediate users, Moosend’s easy-to-use drag & drop editor is a breeze to use. Customize and create effective campaigns that look good on any device, and start measuring their impact straight away. Ease Of UseEmail MarketingAverage: 8. 7Ease Of UseG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Julie KSenior Product Manager“Really easy and intuitive! ”Maria João BData Consultant“Practical and easy to use! ”Get Fast, Effective ResolutionsOur entire team is by your side to ensure all your questions are answered. From basic questions to complex inquiries, at Moosend, we provide the exceptional customer support we’d want to experience ourselves. Quality Of SupportEmail MarketingAverage: 8. 6Quality Of SupportG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Bhushan FSoftware Architect“Outstanding support adds feathers to the existing capabilities of Moosend. ”Chris HDealmaker“Brilliant live support agents & people you can actually speak to via mail. ”Grow With the BestAwarded as Momentum Leader, Moosend is identified as a company outpacing industry growth and experiencing the highest and fastest increase in customer satisfaction. Momentum GridScoreMomentum LeaderG2 scores products based on reviews gathered from its user community, as well as data aggregated from online sources and social networks. Digital CFounder & CEO“Email Marketing Platform like no one else in the market. ”Shade OMarketing Strategist“A tool that can keep up with the demands of today! ”Top Reports - Winter 2021The Momentum Grid® for Email Marketing is based on scores calculated using the G2 Satisfaction algorithm v3. 0 and the G2 Momentum algorithm v1. 0 from reviews collected through November 24, 2020. Top Reports - Spring 2021A product’s Relationship score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of relationship-related review questions. Top Reports - Summer 2021A product’s Relationship score is calculated by a proprietary algorithm that factors in real-user satisfaction ratings for a number of relationship-related review questions. Fill out this form to get the Full Report First nameLast nameWork emailCompany nameRegion—Please choose an option—State—Please choose an option—Number of subscribersLess than 500500 - 1,0001,000 - 2,5002,500 - 5,0005,000 - 10,00010,000 - 25,00025,000 - 50,00050,000 - 100,000100,000 - 200,000More than 200,000Please leave this field empty. By submitting my contact information, I confirm that I have read and agree to the Sitecore Privacy Policy which explains how Sitecore collects, processes and shares my personal data. I consent to my data being processed in accordance with Sitecore's Privacy Policy so that Sitecore can optimize my experience with the Sitecore brand. I consent to receive communications about Sitecore's business in accordance with Sitecore's Privacy Policy. I understand that I can opt-out at any time. --- ### g2 comparison report-2 > Want to know why users love Moosend? Download the G2 Comparison Report and gain insightful analytics on how we compare to other email marketing software. - Published: 2021-06-25 - Modified: 2025-02-13 - URL: https://moosend.com/g2-comparison-report-2/ Moosend's G2 Mid-year Comparison Report G2, the world's most trusted business software review platform, has published its comprehensive comparison report of the top email marketing platforms. Fill out this form to get the report This report is the result of honest  reviews of real business users, aiming to help you drive better purchasing decisions.  The categories voted in the 2021 report include: Ease of Setup Ease of Use Quality of Support Momentum Leader In this report, you’ll learn:  Why users choose Moosend How Moosend stacks up against competitors in different categories  What G2 users are saying about their experience with Moosend --- ### Partners - Published: 2020-07-16 - Modified: 2025-02-13 - URL: https://moosend.com/partner-directory/ --- ### ThriveCart > Get ready to boost your revenue. Reduce your cart abandonment rates and increase your conversions with beautiful high-converting checkout pages! - Published: 2020-03-30 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/thrivecart/ ThriveCart Automation For Easy Online Selling Promote and take payments for physical or digital products, subscriptions, and services and boost your revenue with a set of powerful features. Keep your Customers in Sync Stay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gauge Your users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To Users From visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase Reminders Incomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase Confirmation Improve the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to Buy Provide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead Scoring More advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent Segmentation Did you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization never was easier or more user-friendly! See for yourselves! Triggered Automations Every single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! Promote and take payments for physical or digital products, subscriptions, and services and boost your revenue with a set of powerful features. --- ### Contact Us > We would be more than happy to help you with any issues feel free to contact us whether you need support or have any sales/marketing related questions. - Published: 2020-01-13 - Modified: 2025-04-28 - URL: https://moosend.com/contact-us/ Let’s talk. Or chat. Or... We love supporting you. Any way you choose. SalesIs Moosend the one? Do we have everything you’re looking for? Drop us a line, we’re always more than happy to help. sales@moosend. comSupportYou got questions, we got answers. Bring them on. Other LinksLIVE CHATHELPWEBINARSMarketing CollaborationBetter together. We’d love to hear from you. Other LinksBLOG FACEBOOK TWITTER Send Unlimited Email Campaigns For Free! With our campaign performance reports you can optimize each one of your email campaigns and measure their success! Create your free account Create your free account --- ### [ATTENTION] 110+ Free HTML Email Newsletter Templates > Create stunning email campaigns your audience will love with our professionally-designed newsletter templates - Published: 2019-09-09 - Modified: 2025-02-13 - URL: https://moosend.com/templates/ Choose designer-made, fully customizable responsive email templates to save time and create professional-looking email newsletters set up in seconds - no coding needed. --- ### CS-Cart > Reduce the cart abandonment rate of your OpenCart store and send automated purchase notifications with with a native Moosend and CS-Cart integration. - Published: 2019-07-08 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/cscart/ CS-Cart Email Marketing Integration for Automated Workflows With our free 1-click installation of Moosend for CS-Cart you are one step away from reducing your cart abandonment rates and increase your conversions. Keep your Customers in Sync Stay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gauge Your users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To Users From visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase Reminders Incomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase Confirmation Improve the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to Buy Provide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead Scoring More advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent Segmentation Did you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization never was easier or more user-friendly! See for yourselves! Triggered Automations Every single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! You are 1 click away from creating great things in a beautiful, award-winning interface. --- ### Zen Cart > Reduce the cart abandonment rate of your OpenCart store and send automated purchase notifications with with a native Moosend and ZenCart integration. - Published: 2019-07-08 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/zencart/ ZenCart Email Marketing Integration for Automated Workflows With our free 1-click installation of Moosend for ZenCart you are one step away from reducing your cart abandonment rates and increase your conversions. Keep your Customers in Sync Stay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gauge Your users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To Users From visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase Reminders Incomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase Confirmation Improve the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to Buy Provide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead Scoring More advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent Segmentation Did you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization never was easier or more user-friendly! See for yourselves! Triggered Automations Every single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! You are 1 click away from creating great things in a beautiful, award-winning interface. --- ### Opencart > Reduce the cart abandonment rate of your OpenCart store and send automated purchase notifications with with a native Moosend and OpenCart integration. - Published: 2019-07-08 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/opencart/ OpenCart Email Marketing Integration for Automated Workflows With our free 1-click installation of Moosend for OpenCart you are one step away from reducing your cart abandonment rates and increase your conversions. Keep your Customers in Sync Stay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gauge Your users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To Users From visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase Reminders Incomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase Confirmation Improve the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to Buy Provide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead Scoring More advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent Segmentation Did you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization never was easier or more user-friendly! See for yourselves! Triggered Automations Every single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! You are 1 click away from creating great things in a beautiful, award-winning interface. --- ### Magento > Reduce the cart abandonment rate of your Magento store. Send automated purchase notifications with a native integration between Moosend and an eCommerce store. - Published: 2019-07-08 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/magento/ Magento Email Marketing Integration for Automated Workflows With our free 1-click installation of Moosend for Magento you are one step away from reducing your cart abandonment rates and increase your conversions. Keep your Customers in Sync Stay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gauge Your users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To Users From visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase Reminders Incomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase Confirmation Improve the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to Buy Provide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead Scoring More advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent Segmentation Did you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization never was easier or more user-friendly! See for yourselves! Triggered Automations Every single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! You are 1 click away from creating great things in a beautiful, award-winning interface. --- ### Moosend for Woocommerce > Reduce the cart abandonment rate of your eshop and send automated purchase notifications with a native integration between Moosend and a Woocommerce site. - Published: 2019-07-08 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/woocommerce/ Woocommerce Email Integration for Automated WorkflowsWith our free 1-click installation of Moosend for Woocommerce you are one step away from reducing your cart abandonment rates and increase your conversions. Keep your Customers in SyncStay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gaugeYour users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To UsersFrom visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase RemindersIncomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase ConfirmationImprove the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to BuyProvide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead ScoringMore advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent SegmentationDid you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization never was easier or more user-friendly! See for yourselves! Triggered AutomationsEvery single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! You are 1 click away from creating great things in a beautiful, award-winning interface.   --- ### GDPR > We take GDPR seriously and we strive for transparency as we seek to build strong and enduring customer relationships. - Published: 2019-07-08 - Modified: 2025-02-13 - URL: https://moosend.com/trust/gdpr/ Trust  Certifications Privacy Policy  Data Storage GDPR  GDPR is just another acronym*... . if you have worked as hard as we have, to achieve maximum transparency and control for our users. What is GDPR? The Data Protection framework for companies has always been much needed. Starting May 25th, 2018, under the GDPR, all businesses monitoring, storing, managing, and handling European citizens’ personal data must do so in the most transparent ways. At the same time, European citizens maintain maximum control over the personal data they have shared. Moosend has been GDPR-compliant since late 2017 and below are the major changes we have implemented in our crystal clear practices. GDPR: What's the buzz for? The GDPR harmonizes different data privacy law across European countries. Instead of being intimidated by naysayers, stay in the know: the GDPR empowers European citizens and gives them control over the processing of their personal data. It's not set to destroy businesses, but rather, reward the ones engaging in good practices. The General Data Protection Regulation is here. Your security matters to us. This is why we have appointed a dedicated DPO from within the company to cater to all your data protections needs. What is a DPO? To achieve GDPR compliance it is key to appoint a person to oversee all data-protection related procedures. A Data Protection Officer:• Is knowledgeable about all aspects of GDPR• Does not receive instructions regarding the performance of their duties• Does not report to a direct superior (other than top management)• Has full access to all necessary resources within the organization needed to complete their tasks• Has the authority to investigate personal-data-related operationsYour Point of ContactA DPO is your key point of contact within a company. It is a DPO's primary responsibility to ensure data protection compliance throughout the organization. One other aspect of their role is that DPOs handle and advise the company on how to handle any data protection related complaints or requests. At all times, they ensure that users/customers (data subjects) stay well informed of their rights, while maintaining that all employees handling personal data are aware of their obligations and responsibilities. Last, it is the company DPO that will cooperate with the data protection authority, if need be. GDPR FAQWHAT WAS THERE BEFORE GDPR? The GDPR succeeds the EU directive, still in effect at the moment. The primary difference between the directive and the regulation is that the former can be opted-out of. The GDPR, however, is a mandatory regulation and applied to all. WHY MUST WE COMPLY WITH GDPR? The digital landscape is no longer what it used to be 10 years ago; it has changed radically. In that light, what "personal data" stood for back then, no longer encompasses privacy completely. As a case in point, online banking details, medical information, IP addresses, are all part of the new identity of personal data. IS COMPANY DATA CONSIDERED PERSONAL? While company data is not personal, employee data is. For example, an employee's position in the organization, or billing information of an employee are considered personal data. WE ARE A B2B COMPANY - MUST WE BE GDPR-COMPLIANT, TOO? For as long as you access, process, and store company-related data alone, the GDPR does not affect you. Do keep in mind, whatsoever, that any data you keep that might relate to one's personal, professional, or public life is considered personal data. For instance, a General Manager's signature on a contract could be considered personal data, as their position in the company would be revealed. Therefore, it's best to think twice before choosing not to comply with the GDPR. CAN YOU PROVIDE SOME EXAMPLES OF MARKETING PRACTICES WHICH ARE ABOUT TO CHANGE UNDER THE GDPR? One example could be that some very popular contests on social media will no longer require participants to subscribe to the company newsletter in order to join. Another example would be that companies rather than presenting users with just one, all-inclusive checkbox will need to provide separate checkboxes for users to,say, i) accept the terms, ii) certify their age, iii) and receive further communication from the companyIS THERE A THIRD PARTY TO CERTIFY US FOR GDPR COMPLIANCE? No, there isn't. What you must do is check with your legal attorney and then do everything in your power to render your processes transparent for GDPR compliance. --- ### Data storage > The security of your customers' data is a top priority for us. We use a series of measures to keep your data safe and secure. - Published: 2019-07-08 - Modified: 2025-04-29 - URL: https://moosend.com/trust/data-storage/ Trust Certifications Privacy Policy Data Storage GDPR Data Storage at MoosendThe security of your customers' data is a top priority for us. We use a series of measures to keep your data safe and prevent unauthorised access. Data Protection MeasuresAlthough we cannot expose all the details of our data protection measures, you can safely assume that:• All data (including databases and in-transit) are Encrypted. • Encrypted backups are regularly off-site. • All our servers are on a public cloud provider (AWS) and physically inaccessible. • All employees have signed NDAs and have taken mandatory security awareness training. Data Center Security Our service is hosted on AWS, which provides industry-leading cloud infrastructure with built-in security and compliance. AWS data centers are highly secure, continuously audited, and meet rigorous global standards like ISO 27001 and SOC 2. Customers benefit from a shared responsibility model, robust tools, and scalable protection tailored for even the most security-sensitive environments. Read more here. Our Data Centers are exclusively EU-basedUnder the GDPR, all businesses storing European citizens' data must do so within Europe, in order to comply. As our users already know, under no circumstances do we, at Moosend, share data with third parties. For the sole purpose of carrying out our business, we share the minimum amount of data required, with our partners. All third parties we do business with have been scrutinized for GDPR compliance. These companies hold all the necessary certifications and standards to safeguard data privacy for our users. Some of these companies are Google Analytics, Slack, and so on. Moosend, your Certified Partner Moosend is a proud holder of the highest security standards in the industry. The ISO-27001 certification serves as a safeguard that Moosend keeps users' personal data secure. At the same time, all of your transactions and payment data in our platform are secured. We are a PCI-compliant merchant and audited frequently from 3rd party organisations. Moosend Privacy PolicyWe're transparent about our approach to privacy and security. We have thoroughly explained all of our practices around your data in our privacy policy. Have a read to understand what sort of data we collect about you, what we do with this information and how we handle your customers' data. In a gist, we don't share data about your customers with any third party. Voice a Concern If you have a data privacy-related question, you should address it to our DPO. What is a DPO? Appointing a person to oversee all data-protection related procedures is key to achieving GDPR compliance. --- ### Privacy policy > Moosend implements all appropriate measures to ensure that the information you provide to us remains private and secure. - Published: 2019-07-08 - Modified: 2025-02-27 - URL: https://moosend.com/trust/privacy-policy/ Trust Certifications Privacy Policy Data Storage GDPR  Your privacy is guaranteed. We have been taking all measures necessary to protect your privacy. Have a read below and, if you have any further questions, you can ping us here. Privacy in the age of GDPRThe GDPR harmonises different data privacy law across European countries. Moosend has already completed all necessary steps to become GDPR compliant and announced a series of tools to allow you to comply with these new regulations in terms of your marketing efforts within our platform. Our Terms and Conditions Our Terms and Conditions cover certain key topics around data storage, data ownership and account termination conditions, among others, so we would suggest that you have a careful read. Our Privacy Policy View our privacy policy to understand what sort of data we collect about you, what we do with this information and how we handle your customers' data. In a gist, we don't share data about your customers with any third party. Our Anti-Spam Policy Our anti-spam policy covers the measures we have put in place to deal with accounts that abuse our infrastructure, ways we classify spam and how we handle spam complaints for your account. Privacy Policy FAQDO YOU COMPLY WITH EU DATA PRIVACY REQUIREMENTS? Yes, and much more than that. Moosend is GDPR-compliant and ISO 27001 certified, which safeguards Information Security Management with its high standards. WHAT IS YOUR ACTION PLAN IN CASE OF DATA BREACH? As soon as we are notified of a data protection concern or incident, we have 72 hours by law (GDPR) to act accordingly. To find out more, contact dpo@moosend. com. --- ### Certifications > Take a look on the certification we have acquired to ensure that our business has all the required security aspects covered. - Published: 2019-07-03 - Modified: 2025-02-27 - URL: https://moosend.com/trust/certifications/ Trust   Certifications Privacy Policy   Data Storage GDPR We are certified we're awesome. And you are awesome because you choose awesome! ISO 27001 While there is no actual GDPR certificate, other than the safeguard of every business that it is GDPR compliant, we looked for a high information security standard. This is provided by ISO 27001. Click below to view the certificate. Powered by Amazon AWS Moosend is built on Amazon Web Services (AWS), ensuring top-tier performance, reliability, and security for your email marketing campaigns. AWS provides us with scalable cloud infrastructure, advanced data protection, and high availability, so you can send campaigns with confidence. Whether you're managing small newsletters or high-volume automation, our AWS-backed platform delivers speed, security, and seamless scalability to meet your needs. Our users' credit card data is safe It takes great care to promise a secure data service. We have carefully chosen to collaborate with PCI Security Standards Council, as part of our security pledge. To view all PCI certifications, click here. Moosend certified by M3AAWG and CSA Get a well-deserved edge with inbox providers and spam filters with Moosend’s trustworthy IPs. We contribute to the tackling of email marketing threats by staying updated with best practices, partaking in conferences, and being a valued member of M3AAWG --- ### Trust > Here at Moosend, we strive for trust. We have all the info you need in one place Certifications, Privacy Policies, Data Storage and GDPR. - Published: 2019-07-03 - Modified: 2025-02-13 - URL: https://moosend.com/trust/ Trust Certifications Privacy Policy Data Storage GDPR Moosend Trust CentreTrust is at the core of our efforts and processes.  That's why thousands of marketers trust Moosend with their customers data.  Security & Data StorageSecurity is at the forefront of our processes. As data keepers, it is our primary concern that nothing will surprise us. We have put all necessary processes and software in place to ensure that all data on Moosend is safe and secure always. EU Data CenterYour data is stored safely within the EU. We have partnered with a global infrastructure provider and host all of our customer data within the EU. Under no circumstances do we, at Moosend, share data with third parties. GDPR & ISO-27001 CompliantWe adhere to widely accepted standards and regulations. With us, you are collaborating with a GDPR-compliant and ISO 27001 regulated business. Click here to learn more about the complete set of regulations and certifications we adhere to. --- ### Segment > Easily integrate Moosend with Segment and instantly reduce your cart abandonment rate. Utilize automation features such as automated purchase notifications. - Published: 2019-07-02 - Modified: 2025-02-13 - URL: https://moosend.com/ecommerce/segment/ Segment Email Marketing Integration for Automated Workflows With our free 1-click installation of Moosend for Segment you are one step away from reducing your cart abandonment rates and increase your conversions. Keep your Customers in Sync Stay frosty while your list grows automatically! Just plug your website in and watch your leads sort themselves out to the respective mailing lists! Enjoy high-quality output and successful, targeted newsletter campaigns without breaking a sweat! Users browse, you gauge Your users' fingerprints are all over your pages and product categories. Every action they take on your website is recorded. From there, registered users are screened by Moosend's rocknrolla algorithm, e. g. via automation triggers. Then, they are matched automatically to the right lists! Yasss! From Visitors To Users From visitors to users, we record everything and anything. You're going back to your stress-free self, while Moosend takes care of the paperwork! Moosend tracks and records every journey on your website and assigns it to a user as soon as they sign up! Reduce your Cart Abandonment with Automated Purchase Reminders Incomplete orders on your eshop? By setting up Cart Abandonment marketing automations, you can get back to every dropout user automatically. What they will get is an automatically generated email that reminds them (within your desired amount of time) that their cart awaits! Smooooth! Purchase Confirmation Improve the shopping experience on your eshop for your users! Enable transactional emails, e. g. Purchase Confirmation emails to add a professional touch and provide your shoppers with a seamless online experience to keep them coming back! Cha-ching! AI that Recommends Products your Customers are Actually Going to Buy Provide your website visitors with their own personal shoppers- at no extra cost! Use Moosend's executive Artificial Intelligence to send personal recommendations to every customer based on their previous purchases. Additionally, suggest items/services based on popularity, purchases, or revenue generation. The potential is a function of idea influx! Lead Scoring More advanced users can set up automations enhanced with a lead scoring sequence! Segment users dynamically into personas and sit back while your automations are triggered for the right people at the right moment. Maximize your conversion potential and keep track of meaningful online events! Essentially, with lead scoring you can log incremental or decremental changes on your users' profiles which result in a score. Easy peasy! Intelligent Segmentation Did you know you can create groups of contacts in your list and match these to specific newsletter campaigns? With our intelligent segmentation options, you can laser-target audiences and fine-tune the content they receive from you. Personalization was never easier or more user-friendly! See for yourselves! Triggered Automations Every single one of your user actions can trigger your email automations. Choose your trigger from a comprehensive list ranging from email engagement to website, to list, to profile management, and scheduling. Your all-powerful marketing automations come with increasing flexibility to design automations from scratch within minutes! --- ### Help > Looking for Help from Moosend? Contact us through our live chat or send us an email by clicking here - Published: 2019-06-10 - Modified: 2025-02-13 - URL: https://moosend.com/help/ --- ### Customers > Thousands of businesses all over the world choose Moosend as their only email marketing and automation platform. - Published: 2019-06-10 - Modified: 2025-02-13 - URL: https://moosend.com/customers/ --- ### Saas > Shorten your sales cycle the intelligent way and never miss an opportunity again with Moosend's advanced email automation features. - Published: 2019-06-10 - Modified: 2025-02-13 - URL: https://moosend.com/saas/ --- ### Publishers > Grow your audience and monetize your content, one email and automation tool at a time. - Published: 2019-06-10 - Modified: 2025-02-13 - URL: https://moosend.com/publishers/ --- ### Agencies > Streamline your agency's workflow with the administrative panel of your dreams. Add sub-accounts for your clients and manage them on their behalf. - Published: 2019-06-10 - Modified: 2025-02-13 - URL: https://moosend.com/agencies/ --- ### Travel > Share places, faces and experiences, increase bookings and send your customers on a journey that they will never forget with Moosend! - Published: 2019-06-10 - Modified: 2025-02-13 - URL: https://moosend.com/travel/ --- --- ## Posts ### The “No-Sale Sell”: How to Boost Email Engagement Without Discounts > Boost email engagement without discounts: 1. Offer personalized recommendations, 2. Promote best-sellers, 3. Reframe existing products, etc. - Published: 2025-05-21 - Modified: 2025-05-21 - URL: https://moosend.com/blog/email-engagement-without-discounts/ - Categories: Email Marketing - Levels: Beginner What’s the first thing that pops into your head when you need a quick boost in sales? If your answer is throwing a discount, you’re not alone. But there’s a catch. Do it often, and your customers will start to expect it. Worse, they’ll stop buying, until there’s a new discount. Brands can boost engagement, create urgency, and increase sales without cutting prices. The “No-Sale Sell” strategy will help you enhance your campaigns with psychological cues and visual elements that make them feel fresh, exclusive, and irresistible. Why Sending Too Many Discounts Can Hurt Your Business Everyone loves a good deal, but discount-heavy emails often come with a price. Customers feel reluctant with brands constantly overloading them with discounts and consider their content spammy or non-credible. Here are some of the negative effects a brand overplaying this tactic faces: Decreased product value: Consumers start questioning the true value of your products and services and may assume that prices are inflated. Email fatigue: Overflooding subscribers with emails can lead to high unsubscribe rates and spam complaints, putting sender reputation and email deliverability at stake. Reduced profit margins: Discounts boost short-term profits but can lead to long-term profit loss if customers purchase only during sales. Blurred brand reputation: Customers may start perceiving you as a bargain brand, instead of a premium and high-quality solution. Thankfully, by delivering value through quality email content and personalized experiences, brands can maintain their credibility and build long-term customer loyalty without relying on discounts. 10 Email Strategies to Increase Engagement Without Discounts The “No-Sale Sell” email marketing strategy can take many forms based on your goals. Here are 10 converting strategies to delight your audience without discounts for various customer desired actions: 1. Offer personalized product recommendations Instead of sending discounts in bulk without considering customer information, prefer personalized email campaigns that meet your customers’ needs. Gather important data about your audience, using a CRM solution and email marketing software to target them with relevant messages. Through dynamic content and custom fields, send relevant product images and descriptions to capture their attention. You can also segment your email lists based on demographics and location, among other factors. For instance, send personalized product recommendations based on purchase history or categories they’ve recently browsed through your website. Your copywriting should address them directly–phrases such as “Top picks for you” or “You’ll also love” add a personal touch. Want to add a sense of urgency to maximize your email engagement rates? Label your products as seasonal exclusives or soon out-of-stock. Misfits Market chose a different angle to bring in that effect. They shared the top picks of a head chef to motivate subscribers to go to checkout, capitalizing on the trust necessity: Subject line: Bobby Flay’s Favorite Finds Sale emails are usually simple to craft as their main message focuses on the discount. But to grab subscribers’ attention without similar incentives, you need more complex and interesting design. Moosend offers premade email templates to save time without compromising quality. Plus, it comes with e-Commerce tools, such as automation, dynamic content and behavior tracking to nail personalization. Try Moosend for free 2. Promote best-selling items Your bestsellers are your business’ biggest assets. Adding them to your email marketing campaigns will entice new subscribers or remind old ones what they might be missing, without exclusive offers needed. Sharing bestselling products signals to your audience that you want them to have the best of what you offer. Step into their shoes and show them how these products will fit in their life, including the pain points they can tackle. Include reviews, success stories, or use cases and images of people using them to make them visualize the benefits. To add more urgency, share seasonal bestsellers or gift-guides to boost sales with a copy cue to grab them before they’re gone. Plus, consider adding a best-selling section on welcome emails to increase conversion rates. Check out this email campaign by Boundary Supply. The combination of best-sellers, reviews, and “Shop now” call-to-actions do the trick. Plus, the emoji on the email subject line can yield more open rates. Subject line: Top Features on Top Sellers 3. Reframe existing products You don’t need a product launch to grab your subscriber’s attention for good. Instead, reinvent your existing products to give them a new meaning and tie them to a specific theme. For example, create an email campaign with summer essentials or a Christmas gift guide to drive sales during a high peak season. Product bundles are also popular among consumers. Build a product kit to cater to customers’ needs and save them time from searching for products elsewhere. When tied with limited time labeling these marketing efforts can yield more sales. To build anticipation, insert a mystery box to direct more people to your website to see the product bundle and get one step closer purchase. Hawthorne created an amazing Father’s Day email campaign with personalized product bundle recommendations for distinct types of dads, engaging email subscribers to the max. Can you do something similar with your products? Subject line: Meet our all new dad bundles 4. Send interactive email content Interactive emails have gained solid ground in the digital marketing world. Through quizzes, polls, and puzzles, subscribers interact with the email content in real-time through hovering, tapping, or clicking. The result? Another great no-sale sell trick to boost email engagement without discounts. When combined with product recommendations or customer feedback, these email campaigns can boost engagement metrics. For example, new customers can answer a short quiz to find the product that best suits them based on their preferences. These email types require more coding expertise to set up and functionality that is not supported by all email service providers and ISPs. However, a similar effect can also be replicated with simpler tactics, such as adding a GIF or an infographic with a quick quiz. Natalist chose a creative way to make the content more interactive by sharing a static quiz with product recommendations for different needs: Subject line: Guess what? It’s quiz time! 5. Create urgency without dropping prices Incentives such as flash sales or exclusive offers create a sense of urgency and boost click-through rates and conversions. You can also instill that FOMO effect and direct customers to checkout using other techniques, keeping discounts for sales periods, such as Black Friday or summer. Early access to limited edition or new products can motivate subscribers to buy. These initiatives are great for loyal customers as they create a sense of exclusivity. Add a countdown timer to show when access their will be over to double that effect. Send back-in-stock emails for best-sellers or customers’ favorite products to incentivize customers to claim them before they’re gone. Sending timely seasonal emails, such as on Mother’s or Valentine’s Day, with gift guides and recommendations can also yield sales. Create follow-ups for disengaged or last-minute customers, offering more options, such as gift cards to cater to different needs. Here’s a fitting example from 1906 New Heights. Their back-in-stock email is enhanced with an urgent CTA followed by a “Don’t wait for them to sell out again” note. Subject line: BACK IN STOCK: Pain Gummies 6. Announce upcoming product drops Product announcement emails can build excitement around new entries, make subscribers root for them, and even add them to cart. Introduce your product drops through visually appealing emails with high-quality images. To make it even more engaging, send a teaser email with a countdown timer to create mystery around upcoming products. You don’t need to show the products in this phase, just share some hints to make it more fun. Promote the teaser on other platforms, such as social media to gain more traction. You can also build a waitlist to send follow-ups to specific subscribers excited about the new products and highly likely to purchase them. Or give early access to VIP customers to boost their loyalty. Here’s a great teaser email example by Nissan: Subject line: It's a masterpiece you have to see 7. Refresh your email design Using the same email design and elements is good for consistency. But when subscribers see the same email again and again their brains tune out. That’s why it’s important to make slight changes to revamp your email style without altering your core messaging. For example, try new seasonal colors or enhance your email design with a GIF. You can also use dynamic content to share relevant images to readers based on certain factors, such as demographics or preferences, to build email engagement without discounts needed. If you’re unsure about new visual elements, use A/B testing to see what works best for your audience. Plus, ensure that images or interactive elements are responsive for mobile devices to maintain a great user experience. To diversify their email style, Starbucks dressed up in Christmas colors to join the festive spirit and delight the audience, sticking to their color palette: Subject line: Get holiday faves + a tomorrow! 8. Create educational content Consumers get confused when receiving product recommendations and discounts from a brand regularly and become suspicious of the brand’s intents. Instead of overflooding them with promotion-heavy emails, show them how to make the most of your products through educational email campaigns. Sync your email and content marketing tools to go in-depth with valuable tips or information about your product. You can also use marketing automation tactics to create a nurturing email series with tutorials. For example, a beauty brand can create a sequence with information about their skincare ingredients, benefits, and beauty tips to make the audience wait for more. Moosend recently announced the website redesign with an email series, showing our customers how to use the platform features to revamp their emails: Subject line: Makeover Alert: Ready to Wow? 9. Send customer testimonials Social proof is an important conversion tool. It helps win the audience’s trust and yield sales faster, without needing coupons or discounts. Sharing reviews or testimonials on emails is a great way to build engagement. Focus on customer reviews highlighting the benefits of your products or services. You can also partner with influencers with a similar target audience to earn more trust points. If you’re in B2B, share case studies or scores from review sites such as G2. Apart from sending dedicated review email campaigns, add social proof on other promotional emails as well. For instance, place them next to product recommendations or re-engagement emails to win people back. Expert input is aways a great addition. Bubble shared reviews from dermatologists to show their product formulas are clinically proven: Subject line: DERMS KNOW BEST... 10. Evoke emotion through storytelling Good emails don’t have to be product oriented. Storytelling can enhance all types of emails despite their intent. Regarding engagement, story-based emails can move your readers and make them fonder of your brand. Start by sharing story-based campaigns during important celebrations, such as Thanksgiving or Christmas or certain milestones, such as company anniversaries to see how subscribers react. Plus, honor customer turning points, such as one year since the first purchase. Finally, share personal stories as WeTransfer did to inspire your audience: Subject line: A set of stories to kickstart your ideas Begin Your No-Sale Sell Journey Which tactic from the above would you implement first and how would you enhance it? Think of your target audience and what appeals to them to craft email campaigns that leave a lasting impression, without hurting your long-term profit. Finally, schedule re-engagement campaigns to maximize conversions and practice different tactics to see what works best. When consistency meets variety, conversion is steady. --- ### 75+ Free Email Newsletter Templates [2025] > Discover 75+ email newsletter templates for eCommerce, SaaS, bloggers, publishers, hospitality, real estate and more to save time and effort! - Published: 2025-05-20 - Modified: 2025-05-20 - URL: https://moosend.com/blog/email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Looking for eye-catching and responsive email newsletter templates to kickstart your email marketing strategy? You've come to the right place! But why do you need newsletters? Well, apart from the fact that email marketing is one of the most cost-efficient channels, it's effective for organic content distribution, too. Nevertheless, designing everything from scratch often gets time-consuming. And there's always a chance you'll run out of inspiration at some point. Having the right email newsletter templates in place saves the day, regardless of the occasion. So, are you ready to create impactful email campaigns without a major investment in time and effort? Here you will find 77 wonderful email templates for eCommerce, SaaS, publishers, product promotions, hotels, events, and real estate. Plus, seasonal and milestone newsletter templates to engage your audience all-year-round and throughout their journey. How to Get Moosend’s Free Email Newsletter Templates To gain instant access to the templates, follow these simple steps: Sign up for a free Moosend account. Click on the "Campaigns" tab and select the type of campaign you need to create. These are the options: Regular, RSS & Repeatable, and Transactional. Tap on the "New" button at the top right corner, and then pick the campaign type. Let's say you go with the Regular one. Define the basic settings like the campaign name, subject line, and preview text. In the "Design" step, click the "Start designing" button. You'll be directed to the template library of the editor where you can preview and use any of the professional email newsletter templates. Select the newsletter template you like and customize it using the drag-and-drop editor. You can also use the email template builder to create your own newsletter templates from scratch, save them in your library, and reuse them whenever you like. Now let’s meet the family, shall we? 1. eCommerce Newsletter Templates Newsletters are the backbone of eCommerce email marketing. To help you out, we've collected a variety of designs to nurture and convert your target audience with beautiful layouts. Now let's see some responsive email newsletter templates for cart recovery, promotions, sales, offers, and more. Minimal Cart Abandonment Email Template Starting with something simple, this cart abandonment template is perfect for restoring your lost revenue. Due to the lack of extravagant elements, this design will look great on multiple email clients like Outlook, Gmail, and Yahoo. Design tip: Since this template favors white space, you can easily tailor it using your brand colors and product images. Also, make sure to use a bright color for your CTA to catch your recipients’ attention. Why you need it: Super easy to customize (no coding skills required) and mobile-friendly layout. With a compelling subject line and actionable copy, you'll bring users where you need them: back to their shopping cart. Black & White Cart Abandonment Newsletter Template If you want something more design-wise, then this template is just what you need. The above example is full of elegance, using the classic combination of black and white. The best part, though, is the red CTA that stands out no matter what. Design tip: Add a beautiful visual on the top to make your campaign more appealing. While you can include different colors, keeping the black-and-white scheme will boost the visibility of your call-to-action. Just make sure to pick a contrasting color to make it pop. Why you need it: Due to its simplicity, you can combine it with other email newsletter templates and add it to your abandoned cart series through Moosend's marketing automation workflow builder. Indigo Cart Abandonment Design Example Love color? Us too! Here’s a cart abandonment template with a lovely color scheme. If you pick it, you can add your own visuals, play around with different palettes, and insert your product blocks. Besides that, this newsletter template already has a "Need some help? " section to allow your customers to reach you if they have questions. Design tip: This template gives you all the freedom you need to incorporate extra elements. To increase urgency, consider equipping the design with a countdown timer, which is a key strategy to prompt immediate action. Why you need it: The layout is great for large and small businesses that want to quickly set up an effective abandoned cart email for their customers. Stylish Shopping Cart Recovery Email Template Nail your cart recovery efforts with this modern cart abandonment design. A template with clean layout but stylish is exactly what you need to highlight the abandoned products. No fluff, no distractions! Design tip: Using a strong header works wonders, grabbing attention from the start. Combine it with a structured listing with high-quality product images to help subscribers focus on their items. You may use the "Follow us" section to increase visibility on key social media channels. Why you need it: Far from being a plain cart abandonment template, it helps you create a digital storefront with a familiar look and feel. Plus, the well-structured layout leading from one element to another offers an intuitive reading experience-especially for mobile users. Pop Abandoned Cart Newsletter Template What makes this template pop is the shopping cart GIF on the top. Adding high-quality visuals is a must-have email marketing practice to entice your recipients. Here, you can insert a relevant image or an eye-catching GIF. Also, you have the option to ask customer reviews to increase the credibility of your online store. Design tip: Use visuals and GIFs that match your newsletter design and overall branding. White space and clear calls-to-action will also keep your copy tidy and focused on the action your recipient needs to take. Why you need it: The customer review section is, undoubtedly, the best part of this template. Also, using social media buttons will help you drive engagement on more touch points. Ocean Blue Cart Recovery Email Template Throwing in a splash of color is key to grabbing attention. With this template, you place the abandoned products at the heart of your campaign so the reader knows what to do as soon as they open it. Design tip: While blue is a soothing color, you can choose something more vibrant to get your customers to take action. For a more pleasing and coherent result, you can also match your header with your CTAs. The addition of an option to contact the support team is a clever way to build trust. Why you need it: Whether you have some good email newsletter design skills or not, you can tweak colors and other elements with the super-friendly email builder. The result? An effective cart abandonment campaign that you can reuse as many times as you need. Sunny Cart Recovery Email Newsletter Template Our last cart abandonment template favors yellow and grey to catch the shopper’s attention. Here, the design allows you to place your main CTA above the fold. And you should since it ill give you greater chances of converting your audience. Design tips: Yellow is a peculiar color that stands out by itself. If you want to change the color scheme, pick colors that complement it, such as grey, pale pink, or navy blue. All that's left to turn the focus on your products is use compelling newsletter images that remind readers of the items they left. Why you need it: This free email newsletter template is easy to customize, saving you time and letting you focus on other, more demanding tasks. Out of Stock Alert Newsletter Template Who says an out of stock email has to be plain? This fun and straightforward newsletter template uses bright colors and clear clear copy to guide the reader towards the focus point. This is a great example of how to communicate that a product is out of stock while reassuring your audience that it will be available soon. Design tip: This template is easy to scan with separate sections, each serving a different purpose: the visual punch, the message, and the call-to-action. If it matches your brand personality, you could use playful color schemes, light-hearted visuals, and relatable copy to keep things fun. Why you need it: The clean and straightforward design makes detecting key points easier. Moreover, adding your logo, unsubscribe option, and contact details prominently in the footer leads to a polished design that boosts trust. eCommerce Weekly Offer Template Example Simplicity is the ultimate sophistication. Embrace it! As people have a very short attention span, you need to create email campaigns that are easy to digest in a few seconds. The above template is perfect for that. You can use it to promote new products or give your audience updates and weekly offers. Design tip: Use high-quality product images and matching graphic elements to intrigue your subscribers. If you are good with design marketing tools like Adobe Photoshop, create relevant PSDs, export them as PNG or JPEG files, and then upload them through the editor. Why you need it: This newsletter template gives you all the creative freedom you need. You can use it as a starting point to design an eye-catching and mobile-friendly campaign in a few minutes. Special Offers Email Newsletter Template Planning a sale and need a quick email design to make it happen? This template has all the elements you need to create a sales campaign for your audience. You can customize it to your liking and add as many product blocks as you like. Design tip: Sales are wonderful but don’t forget to make your campaign urgent to convert your deal-hunting customers! A countdown timer is perfect for making it happen. An effective way to boost conversions is to include a similar "Free shipping" section, removing a common pain point for consumers. Why you need it: This newsletter example has a great layout that allows you to showcase special offers and products. You may choose to include a few key categories to ensure recipients don't feel overwhelmed with too many options. Monthly Offers Email Template Example Targeting your audience with valuable messages is the best way to lead them a step further down your sales funnel. You can customize the above template for your eCommerce store to inspire your subscribers and increase your sales. Design tip: Having too many elements in your email design could make or break your campaigns. In case you go for just a few elements, first of all nice move. The next step is to make everything perfect and clean. So, add high-quality product images and enough color contrast to make your most important elements stand out. Why you need it: Overall, this is an exquisite template to promote multiple products without overwhelming subscribers. Newspaper Style Email Newsletter Example Sometimes it’s not about promoting products or announcing sales but sharing tips and tricks with your audience. When this time comes, make sure to use the above design. This template will allow you to create a unique newsletter to intrigue your subscribers. Design tip: White space is your friend. Always! Here, you can add colorful visuals to promote your products, and the result will simply be stunning. Also, you can easily personalize your unsubscribe link using CSS (Cascading Style Sheets). Find out more about how to do it here. Why you need it: The layout keeps things simple, which makes it perfect for informing your readers and leading them to action. 2. Product Email Templates Product marketing emails lay at the heart of your email marketing strategy. The key is to create a clear message and showcasing the value of your promotion. Instead of wondering what you should and shouldn't include, start with product newsletter templates designed to convert. Whether it's to announce new features or promoting new arrivals, here are some professional product newsletter examples to inspire you. Modern eCommerce Product Placement Template Modernity and minimalist design can really work wonders. So, use the above layout to send your subscribers a beautiful email campaign featuring your products in a simple and structured way. Design tip: Use sharp images without backgrounds to amplify your campaign and give your subscribers something to remember. Also, including helpful blog content (if you have a blog) is a nice touch to further engage them. Why you need it: This is a very modern and refreshing email newsletter template to step up your product marketing strategy. Single Product Promotion Newsletter Design Now it’s time for the colorful newsletter examples. With the right combination of vibrant colors, you can charm your recipients and persuade them to act on your message more easily. Design tip: Bold colors are great to catch the reader's eye. However, make sure to use the right fonts and font colors to make your copy stand out, too. Also, consider adding advanced elements like countdown timers and social media buttons to enhance the effectiveness of the template. Why you need it: This email example will give your new product the attention it needs to convert potential shoppers at first glance. Image Gallery Email Newsletter Template Another clever idea is to combine enticing product images or even videos with concise product descriptions to break up content. Here's where such an image gallery template could serve you, allowing for a successful combination of the two. Plus, a "Stay in touch" section fosters engagement, giving readers contact options. Design tip: Invest in clear hierarchy by using different colors or fonts to separate content blocks. Placing your logo prominently at the top ensures brand recognition. Solid email newsletter software lets you add your own logo to every campaign and customize the rest of the design to be aligned with your branding guidelines. Why you need it: This product image gallery template uses a design that favors the Z-pattern, helping the reader digest the message. Simply put, it's a great choice if you want to engage your audience during regular or seasonal promotions. Product Promotion Template Looking for a great template to promote your products? Here’s the design you need. While this example is created with footwear in mind, you can easily customize it with the email builder to display your products in the most appealing way. Design tip: You can use the drag-and-drop tools to move the different elements around, change the color scheme, and add branded components. If your CTAs are on top of your visuals, pick bright colors to make them stand out more. Why you need it: This product-oriented template will help you create converting email marketing campaigns for your online business. Just add your products, powerful copy, and action-oriented CTAs, and wait for conversions. Natural Palette Product Newsletter Template This product promotion newsletter template soothes the reader's eye with its soft pink tones. It's designed to promote cosmetics, which makes it perfect for creating effective beauty brand emails. However, you can get inspired by its fresh design and use it to showcase your top-rated or brand new products-regardless of the industry. Design tip: Use plenty of white space and beautiful product images to make the featured items the protagonist of your email. Add short, matching descriptions to help subscribers quickly grasp the benefits of the products. To maximize the chances of conversion, craft CTAs that contrast with the background. Why you need it: With this product newsletter template, you can create email promotions that are both aesthetically-pleasing and effective. If you have discounts that go along, the dedicated section at the bottom will encourage readers to benefit from them. Black & Yellow Product Promotion Template Now let’s take a look at this beautiful black and yellow product promo newsletter. You can use it to charm your recipients with beautiful images and provide relevant product information. Design tip: This newsletter template has all you need to showcase your products. To make it more attractive, you can add a customer review section or star ratings. Plus, you have the option to feature an FAQ section to give your audience a seamless experience. Why you need it: The beautiful colors, effective layout, and symmetry of this design will help you create a top-notch email marketing campaign. 3. SaaS Email Newsletter Examples SaaS email marketing needs thorough planning and professionally designed campaigns. But does this mean that you have to create everything from scratch? Well, no! Ready-made, carefully crafted SaaS newsletter template will save you valuable time. In this section, we'll see various designs that you can customize and use on the spot. Company Introduction Email Template Every company needs a cool email to introduce itself to new clients. And this is exactly what you can do with the above template. From the color scheme and CTAs to the company badges at the end, you have everything you need to create an eye-catching SaaS email campaign. Design tip: Use the layout to add all the necessary information your customers want to see. Don’t forget to insert high-quality images (or unique stock photos) to make your messages more appealing and relatable. Since it's important to get off on the right foot, including badges from companies who already partner with your brand serves as a token of trust. Why you need it: This template has everything you need to introduce your company and actively demonstrate that you are a credible business. Upcoming Feature Newsletter Template Got new features or an exciting update in the works? Then let your subscribers know with the above email newsletter template. You can create a teaser message to excite them and have them counting days. Design tip: This is a simple template you can customize at the flick of a switch. Throw in some amazing visuals, add compelling email copy, and make your CTA stand out using bright colors. Also, use different email fonts to prioritize information. Why you need it: A short and versatile template that you can use for numerous occasions. If you want to intrigue the audience further, the timer at the top is the perfect tool to let the countdown begin. Feature Announcement Email Template If you need something more austere, you can always grab the above template and customize it with Moosend’s drag-and-drop builder. The color scheme is ideal for an older audience that prefers more traditional elements. Design tip: You can make small and big changes to the layout based on what you want to promote. Adding some graphic design elements will also work in your favor but don’t overdo it. On occasions like this one, all you need is to put the feature announcement front and center. And pair it with a clean-cut layout. Why you need it: The single visual placed prominently at the center in this template lets you draw attention to your copy and call-to-action. Abstract Newsletter Example If you want something professional yet less traditional, the above template is what you need. The use of colored blocks adds a modern vibe to the entire template, making it ideal for younger audiences. You can use this example to share updates and lead your audience to dedicated landing pages. Design tip: Keep the colored blocks if it fits your objective. You can add images, too, to make this newsletter even more stunning. Also, try to keep your copy short to avoid tiring your recipients. Why you need it: The use of color in CTAs and visuals is a nice touch to create a memorable email campaign. Lights-Out Company Newsletter Are you a fan of colors but want something less vibrant? Well, let me introduce you to the lights-out template. You can select and customize it for different goals, ranging from sharing updates to showcasing new features. Design tip: Consider playing around with different color combinations if it fits your overall branding. Using darker versions of your brand colors will also be interesting for your audience. Why you need it: This properly structured design is great for informing your audience without frustrating them. Website Launch Newsletter Template A website launch or relaunch is a big deal for a business. The above example is what you need to present your new website design in a beautiful and informative way. Design tip: The layout of this newsletter template is perfect for showing your subscribers what’s new. You might use it to showcase top features and direct readers to latest or best posts. Complement the copy with beautiful images to excite them and insert relevant CTAs to increase engagement. For the same reason, don't forget to add icons so they can follow you on important social media channels. Why you need it: While this template focuses on a website launch, you can easily customize it to fit other purposes such as a new feature release or any critical announcement. Heart of Glass Promotional Campaign Design The Heart of Glass template favors a straightforward layout to help you create focused messages. You can use this design if you want to lead your subscribers to a single action. Design tips: Take advantage of the blue color scheme to amplify your CTA buttons. Also, don’t forget that brighter font colors work better on darker backgrounds. Using simple and concise language will help to keep the focus on the unique action you need subscribers to take. Why you need it: This template keeps things beautiful and straightforward, giving your CTAs the attention they deserve. New Service Promotion Template The above design will allow you to promote your new service or features in a jiffy. Structure-wise, the template sports a simple layout with enough white space and clear sections to make your message easy to read. Design tip: Try not to clutter your campaign with too much copy and visuals. You'll want to use only the necessary elements to give your audience exactly what they need to know about your new service, feature, etc. Why you need it: You can customize this template as much as you like by dragging and dropping elements like images, videos, timers, or social media buttons from the “Items” tab in the editor. New Feature/Product Promo Email Template Now, this template has a simple design logic to give your audience all the information they need the minute they open your campaign. You can add your email copy at the top to instantly get your message across while the CTA is perfect for getting subscribers to take immediate action. Design tip: Use your brand colors so your contacts immediately recognize your emails. And don't forget to enrich the design with some high-quality graphic design elements to grab their attention. If you want to promote a new feature, a good idea is to include a demo video to show users how to start working with it. Why you need it: This template works well if you want to put new features or products at the center of your campaign. Mobile Application Launch Email Newsletter A new product launch is a big deal for any business, allowing you to reach a large part of your audience. To make it memorable, you can use our dedicated mobile app launch template to inform your audience while creating a lasting impression. Design tips: If you like the complementary color scheme, you can easily adapt it to your brand for a seamless and consistent result. Remember to include your new app features in a structured way to inform your audience and achieve mobile app growth. Why you need it: Using complementary colors, a logical hierarch, and prominent CTAs is a great way to power up your app launch campaign. Mobile App Promo Newsletter Template This simple mobile app newsletter will help you create an effective promotional campaign for your email subscribers. The design is simpler compared to the previous template, investing in white space. Nevertheless, what it loses in fanciness, it earns in sophisticated look. Design tip: The spacing in this template will let you make your mobile app features pop. Also, you might want to use bright colors in your CTAs so they contrast with the background to increase clicks. Why you need it: The header and the above-the-fold CTA are ideal to engage recipients immediately and power up your click-throughs. Mobile App Features Template Example If you are a fan of dark themes with a splash of color, you can choose this template to give your audience a unique presentation of your new mobile app features. Design tip: Use bright fonts to increase the readability of your copy. Also, vibrant colors and images are a great way to catch the reader's eye and break up blocks of text. Why you need it: The layout and color scheme helps brands promote their app in a memorable way. Ring of Fire Mobile Newsletter Design Last but not least, we got the Ring of Fire mobile newsletter template. The design is a mix and match of blue and white, giving you the impression that you’re browsing a webpage. Design tip: This template is built with simplicity in mind to help you present your new features. You could incorporate high-quality images of your app and other graphic design elements to give your audience enough reasons to download it. Why you need it: Ring of Fire is an impressive template that combines a clean layout, graphic elements, and strategic CTAs to boost conversions. 4. Seasonal Email Newsletter Templates While holidays and special occasions are a busy time for most people, they're also an amazing opportunity for engagement. For email marketers, targeting audiences with relevant seasonal campaigns serves various objectives, from building brand awareness to driving sales. Below, you’ll find a fine selection of Christmas, Valentine’s Day, Halloween, and Black Friday templates to power up your holiday email marketing. And let's not forget about summer and spring, so we got them covered, too. Promotional Christmas Card Newsletter Template Our first Christmas email template will remind your subscribers of a digital Christmas card. Since the design is pretty minimalist, you can use it as a blueprint to create unique campaigns for your Christmas email marketing strategy. The single and prominently placed CTA is also great to drive conversions. Design tips: Use your brand colors so your Christmas campaigns represent your identity and give your audience a consistent experience. To take it one step further, upload a cheerful Xmas image and give your audience a holiday offer or discount to incentivize them to act. When it comes to visuals, you can leverage Moosend’s Image Picker to draw images and GIFs from Facebook, Unsplash, or GIPHY. Why you need it: This Christmas newsletter template gives room to unleash your creativity, adding and customizing components to your branding and goal. Everything’s possible! Christmas Gifts Newsletter Example Are you looking for a minimalist layout with less flair and more elegance? The above Christmas email template is exactly what you need to keep things simple yet classy. It offers you the opportunity to display great Christmas gifts, share holiday preparation tips, or announce limited-time sales. Design tip: You may benefit from the template's white space and structured layout to make key messages stand out. Do you have a compelling holiday discount coming up? Then, consider introducing it on the top of the email so it's the first element that catches attention. You could steal the idea from this template and create a custom image highlighting the discount. Why you need it: Such a clear and straightforward template offers you a range of opportunities to engage your audience. To make them relevant to your audience's needs and likes, Moosend's personalization tools will turn the process into a child's game. Christmas Sales Promotion Design Example Another beautiful Christmas email newsletter example to excite your customers during the holiday season. This design has a few more visuals to promote the holiday spirit and let you wow your subscribers with a jingle-all-the-way email campaign. Design tip: Again, you can insert beautiful, holiday-themed images to create an impressive Christmas email. Using the above CTA color is also perfect since red is associated with Xmas. What’s more, you can use a countdown timer to add urgency to your message in case of time-sensitive offers. Why you need it: This template will give you an eye-catching Christmas campaign to target your audience. Also, you can easily customize it and use it as a New Year campaign. You could even use it for post-holiday email marketing, for example if you want to extend your sales period. New Year Cheer Email Design Example Not every holiday email has to be about sales and promotions. Sometimes, a thoughtful holiday campaign that just says "thank you" is an excellent method to put a smile on your recipient's face and stay top of mind. And what better occasion to do this than New Year's? Design tip: Here's where you can get creative, as long as you keep your message clear and concise. What you want is to thank recipients and make them feel appreciated. It could be through a festive image, short and full of gratitude copy, or perhaps an exclusive discount as a reward. No need for cluttered layouts and fancy graphics here. Just an on-brand, jolly campaign with the right elements to satisfy your audience. Why you need it: You can use this campaign to thank your customers for their year-round support. Another idea is to share a round-up of your accomplishments or remind recipients of what they achieved using your products or services. Valentine’s Daydreaming Email Template Of course, you shouldn’t forget about Valentine's Day. The above template will be a beautiful addition to your seasonal email marketing campaigns. From the vivid color palette to the animated elements, you can use the above template to entice your target audience and boost sales. Design tips: This email newsletter template has everything you need to charm your little lovebirds. I recommend keeping the animated heart to make your campaign more lively and holiday-related. Apart from that, don’t hesitate to insert a good old countdown timer to express urgency. Also, a heart emoji in the email subject line is a nice touch to get more opens. Why you need it: The Daydreaming template is equally stylish and unique to help you bewitch your readers with your offers. Eternal Flame Email Newsletter Design Example If you want something more traditional... --- ### Email Marketing Strategies to Grow and Engage Your Ecommerce Audience > Discover actionable email marketing strategies to grow your eCommerce audience. Learn how to personalize, segment, and convert effectively. - Published: 2025-05-19 - Modified: 2025-05-19 - URL: https://moosend.com/blog/engage-ecommerce-audience/ - Categories: Email Marketing, Landing Pages, Subscription Forms You created your offer, sent your first promotional email campaign, and checked your results. It worked! Your open rates looked solid, orders rolled in and your bottom line blossomed. And despite your list being small, your customers seemed as engaged as ever. The results made you think that you had the recipe for success. But as days went by, things leveled out. You’re still sending campaigns. Still writing subject lines with care. Still watching the numbers. But the impact just isn’t the same. Your customers are quieter, and revenue just feels flat. Sounds familiar? Here’s the truth: A stagnant email list will deliver stagnant results. In eCommerce terms, this translates to missing revenue, unhappy customers, and lost relationships. At the same time, disengaged customers will grow tired of your brand, not open your emails, and, eventually, lose interest. The key is to keep existing customers happy and grow your list with people who are truly interested in your brand. So, how do you keep the spark alive? By creating value-driven entry points with intention: Targeted landing pages Subscription forms with lucrative messaging Personalized emails However, your options don’t stop there. A segmented email list goes a long way, and product recommendation tools and customers’ own preferences can boost engagement and bring in more leads. Engaging with intention is, of course, easier said than done. So, let’s break down the core strategies. Growing your audience There are plenty of methods that highlight the value of email marketing strategies that “fuel your growth. ” But what are the ones worth implementing when you’re trying to grow your audience—both in terms of new leads and in terms of re-engaging old customers? Promotional landing pages Imagine you’ve decided to run a limited-time offer—perhaps a seasonal sale, or early access to a new product drop. Your announcement plan will definitely include a dedicated email campaign. But is that all there is? Your promotion needs a “home. ” A place that customers—existing or potential—can stumble upon and explore your offer. Creating a standalone page that exists for the sole purpose of converting users makes the offer more legitimate and more accessible. A landing page is easy to find and contains essential information, if designed correctly. To make your landing page effective, keep it focused and friction-free. Try to minimize distractions. Like this: Try it here This landing page template is distraction-free, showing only one action. To tighten the focus: Highlight one offer or promo. Don’t use secondary offers. Remove unnecessary buttons like social icons and navigation menus leading people away. Your objective is for customers who stumble upon your page to stay there and interact with your offer. One of the core landing page best practices is a clear and concise headline. What is your offer? Why does it matter? Include a subtext that adds more context. (Source) In Sephora’s example above, the cosmetics brand plays with actionable verbs. “Explore. Play. Indulge. ” The “Up to 50% off” line is the subtext that adds context to the action and tells the customer what they’re going to get if they act on the headline’s message. Sephora also uses one CTA. “Shop Now. ” There are no doubts on what comes next, just a high-converting action. Lastly, the visuals support, not distract: There is a product photo that reinforces the offer and adds clarity, showing what the offer entails—only Sephora products from the branded collection. Taking away from that example, here’s what to do: Avoid creating a generic landing page. Your promo deserves a purpose-built environment. Use visuals that show customers what is included in your offer and avoid unnecessary product pictures. Don’t use too many words. Make sure your copy is actionable, and your verbs naturally lead users from one step to the next. Finally, make sure the landing page is mobile-first. A lot of customers see landing pages on their phones. If your form is buried or buttons are too small to tap, you're leaving signups on the table. Tip: If your offer is gated—a discount for subscribers, for example—make your landing page’s form your focal point. Once they subscribe to your email list to get the offer, launch an email sequence that aims to nurture. Deliver the discount code with the first email of the sequence. Attractive subscription forms A subscription form that’s stuck in your website’s footer might not be enough, if you want to grow your list. Instead, treat your forms like mini campaigns that come along with their own purpose and goals. Let’s start by identifying what will draw your customers’ and prospects’ attention: Gated content. Create an eBook with the latest trends in your eCommerce niche like “Spring Decoration Trends,” a lookbook, or a curated product quiz, like “What’s the best shampoo for your hair type” that leads to personalized recommendations. Exclusive perks. Don’t urge prospective customers to “sign up for 10% off. ” Instead, you can get more creative and offer VIP-only access to limited edition releases or loyalty points on signup. Exit-intent popups. Show a clean form with a small incentive just when the user is about to leave your website. Your subscription form can have various placements, depending on your intention: If you want your form to stop users in their tracks, you can use a full-page form, an inline form, or a modal pop-up that you can set to appear at a specific time interval, preferably when the user is already engaged. If you prefer to be less intrusive, then a floating bar or a floating box will suit you better, as it will follow your customer discreetly as they scroll. Of course, form placement matters too. You can use subscription forms on your “Contact Us” page, inside blog posts—especially evergreen with high organic traffic—, or your post-purchase flow, provided the users have purchased but haven’t signed up for your email list. Tip: You can use Moosend’s tags to segment users according to signup form. If a prospect signed up through an “early access” form, tag them accordingly. When the drop happens, send an email with “Here’s your private link. ” That small touch drives both trust and urgency. Segmentation that creates loyal customers Landing pages and subscription forms are two great ways to get the sign-ups in and grow your audience. But what about tailoring content to their liking and boosting loyalty? This is where segmentation comes into play. You could think of segmentation as the bridge that connects new leads and brand loyalty. Start by using Moosend’s segmentation templates that offer a wide variety of actions: You can segment eCommerce customers based on various actions. For example, based on the campaign or link that led them to your website, products they purchased, or even amount they spent in the last 30 days. Let’s say that you run a special promotion. John and Jane both purchased items through that promotion. John was a first timer who came to the promotion through a social media link, while Jane is a repeater who has purchased items again in the past month. John will need to be educated about your brand and products and nurtured further down the funnel. Jane, on the other hand, will need to see more value. This means you’ll need to serve different emails to each of them. If you want your segmentation to be more granular, here’s an advanced tip: Create a custom segment. For example, if a user has purchased twice in the last month and referred at least one friend via a referral form, move them to an ambassador segment. From there, trigger emails offering early access to collections in exchange for social shares or feedback. With segments in place, your messaging can actually mean something to each person receiving it. No batch-and-blast, just targeted emails that are hard to ignore and feel natural to open. Engaging your audience We went through the ways that can grow your audience. Now, it’s time to keep them interested and turn that interest into consistent revenue. Once someone’s on your list, every email you send either builds the relationship or weakens it. That means engagement can’t be treated like an afterthought. It needs structure. Here’s how to make your emails feel timely, relevant, and worth opening. Personalized emails that convert Personalization is more than just a “Hi . ” Email platforms, like Moosend, allow you to get more specific than that. True personalization is about relevance. The more tailor-made campaigns you send, the less likely they are to get ignored. You can start off with custom fields. Custom fields are fields that carry more intimate information—like a birthday or an anniversary date. To create them in Moosend, just access your email list, click on the “Create custom fields” to your left, and then the “Add New” button. From that point on, you can gather any type of information you want, to craft a campaign that matters: If there are pieces of information that you think are important to have, toggle the “Custom field is required” to “On. ” That way, prospects will be able to subscribe only if they share that information. Let’s see an example of that. You’re creating a campaign for a specific product category interest—in our example, it’s skincare. Your custom fields indicate that some users are interested in skincare bundles, whereas others are after single products like moisturizers or cleansing balms. Your next campaign should center around this. Customers interested in bundles can receive an email with tips on usage of a full skincare routine, whereas those interested in single products can receive useful combos. Conditional visibility is where things get sharper. Let’s add to the example above. Instead of using a custom field for each email, you can use the conditional visibility block. This block is an element of your email newsletter that you can show to or hide from specific audiences. Like this: By adding a visibility condition, you can show exclusive discounts on the skincare bundles by including the corresponding custom field and hide it from audience members that are interested in other products. To kick things up a notch, connect your personalization to customer behaviors that stem from real data. If someone added moisturizer to their cart 30 days ago, they are sure to run out. Send them a replenishment email to remind them of the fact. Use a subject line that highlights their need, like “Down to your last drop? ” or “Restock on moisturizer before you run out. ” This is a high-intent nudge that works because it’s grounded in data, and not a generic hypothesis. Product recommendations that drive revenue Promoting your products is what eCommerce email marketing is about. But that doesn’t mean that you should go for generic promotions. Product recommendations shouldn’t feel like fillers. They should feel like the natural next step in the buying process. Which is what they are, when done right. Moosend makes this easy by letting you add dynamic content blocks that serve a real purpose. You can recommend items based on what customers are already buying or have already purchased, items they spent time browsing on your website, or your best sellers. Connect the right item to the right customer with dynamic content blocks. Here’s how you can use them with intention: Create a product recommendations block for customers who browse specific items often, or those who purchase perishable items on specific time intervals. Cross-sell with relevance: Promote heat-protectant spray or a diffuser attachment to customers who bought a hairdryer. Send a curated email showing related items to customers who bought a specific product more than three times. Let’s say that you want to send an email with product recommendations. You can use your favorite Moosend eCommerce template and choose “Product Recommendation” from the layout options: After that, the process is easy and intuitive. Just select the website you have connected to Moosend and the number of products to be displayed. Your recipient will automatically see recommended items based on your selection and their behavior on your website. Kick it up a notch by promoting products that are frequently bought together. This works especially well for your cart abandonment or post-purchase emails. Ready to kick it up a notch? Connect your inventory to the platform and send a “Selling fast! ” email to users whose behavior indicates that they’re interested in something but not interested enough to buy. For example, if a customer has viewed a leather jacket multiple times—or even has added the item to their cart and then abandoned it—, send an email with the number of items left in your inventory. This is an informed nudge that sparks urgency and leads the recipient to completing the purchase. Let users set their preferences Asking about user preferences isn’t just courtesy. It’s a strategic move that can reduce unsubscribes and increase engagement. Using a preference center can help you understand what users want to see—and when—eliminating all the guesswork. Moosend, as well as various other email tools, let you hand that control over to your subscribers without complicating your workflow. Here’s how: Decide what data matters. Do you want to give subscribers a say in how often they hear from you and the type of content they should be expecting? Use the insights you’ll gather to create fields. For example, you can ask “Which of our emails do you want to receive? ” or “How often would you like to hear from us? ” Build your landing page using your favorite Moosend template. Make sure the user flow is clear—update preferences, hit save, done. Link to your preference center in every campaign footer. Or go further and send a dedicated campaign asking subscribers to update their info. You can even embed the link on your website or post-purchase pages for more exposure. Using the preference center isn’t just about collecting data for the sake of it. Data only matters when you put it to work. It builds trust and reduces unsubscribes. Your audience gets more control. At the same time, you get actionable insights that improve your segmentation and eCommerce email strategy going forward. Take this for example: A customer signs up for your newsletter. They select skincare—as per our example above—as their primary interest. This can help you tailor your next campaign accordingly by highlighting your latest moisturizer line and sharing tips for the perfect skincare routine. The customer opens the email, sees the moisturizer and skincare tips, clicks through, and adds the product to their cart. Their simple preference turned into a personalized experience. Which can turn to measurable engagement and a boost to your bottom line. Tip: Add your preference center link in your welcome flow, but don’t ask for too much upfront. Let the first email build some value, then follow up with: “Tell us what you’d like to receive. We’ll only send you emails that are relevant. ” This helps you collect high-quality data without tanking conversions at signup and keeps engagement going beyond the initial nurture sequences. Countdown timers and a “Wheel of Fortune” for extra engagement When used strategically, interactive elements like countdown timers and "Wheel of Fortune” popups can push engaged users to act faster. But they must be relevant and well-timed. Let’s say that you’re running a Valentine’s or Easter promotion like a flash sale or an early access offer. What’s the best way to capture a prospective customer’s attention than a countdown timer? Including it into your email’s design is easy and intuitive. Just pick your favorite template and choose the “Timer” from the “Items” menu, drag it, drop it, and you’re good to go. A countdown timer gives customers a visual cue on how long a deal will last. It’s fun and straightforward, but it doesn’t come without rules: Use timers only when the offer really has a deadline. Don’t fake urgency. Keep the offer simple and visible above the fold. No one should have to scroll to understand what’s expiring. Match the timer’s expiration logic to your actual campaign end time. Besides countdown timers, you can boost engagement with interactive elements like Moosend’s “Wheel of Fortune. ” This element can work well during promotional periods when your goal is lead generation or reactivation. Used sparingly, they offer a low-friction way to exchange fun for function. Customers interact with the element, and you get a signup or a conversion. Here’s where you can use it: High-traffic landing pages Re-engagement flows for inactive users Seasonal campaigns like “Spin the wheel for a Valentine’s Day discount” To keep your “Wheel of Fortune” aligned with your brand, make sure to follow some best practices: Customize the messaging. Avoid default language like “Try your luck! ” unless it fits your tone. Limit the rewards to one or two real incentives like “10% off” or “Free shipping” so it doesn’t feel gimmicky. Use it selectively. This works best as a moment of surprise, not a default experience. Tip: If someone spun the wheel but didn’t redeem their code, trigger a follow-up email with that exact offer and a subtle reminder. If they redeemed their offer, on the other hand, exclude them from future spins to avoid fatigue. This gives you control over the experience and keeps users on their toes. Growth and engagement are methodical, not magic Growing and engaging your email list doesn’t require guesswork. It requires intention. Create value by making your offers visible, your messages relevant, and your customer experience frictionless. That means well-placed landing pages that feel like natural entry points. Subscription forms that speak directly to what your customers want. Segmentation that makes every email feel personal. And engagement tools that feel like a seamless extension of your brand, not a marketing trick. When done right, email becomes more than a channel. It becomes your most valuable growth asset. --- ### 8 Best Ways to Integrate Online and Offline Marketing > 1. Collect emails 2. Cross-promote 3. Partner with influencers and 5 more online and offline marketing strategies for consistent experiences. - Published: 2025-05-16 - Modified: 2025-05-16 - URL: https://moosend.com/blog/online-and-offline-marketing-strategies/ - Categories: Marketing - Levels: Beginner You're about to launch a new product and start mapping out your marketing plan. But with so many marketing channels and tactics available, finding the perfect promotional formula can be challenging. Consumers today interact with brands across various channels. They might discover your product on TikTok or while listening to a podcast and then visit a physical store to make a purchase. Instead of focusing on just one channel, merging various online and offline tactics can be far more effective. In this guide, we’ll discuss how to blend online and offline marketing strategies to maximize your reach and impact. Why You Should Combine Online and Offline Marketing Strategies According to research by SSRN, consumers use multiple touchpoints before buying a product. While most of the research is done online, they usually buy offline, after looking for discounts and deals. Integrating online and offline marketing techniques helps businesses: Reach a wider audience: Online lets you reach a global audience while offline marketing is usually targeted to local markets. Combining both ensures everyone’s included. Build brand trust: Offline marketing tactics, such as events, print ads, and direct mail can build a personal connection with the target audience. Online assets are more convenient and accessible, contributing to a cohesive experience. Boost customer engagement: Consumers can connect with your brand in real-time through online and face-to-face through offline practices, creating an engaging customer journey for different customer preferences. Gather enhanced data: Combining insights from traditional and digital channels tactics can help understand more about customers’ preferences and behavior to improve your marketing strategies. Increase ROI: Integrating online and offline marketing tactics will ultimately boost return-on-investment and conversion rates by combining powerful tactics and touchpoints. While this integrative marketing approach may require a higher budget to succeed, it can lead to huge success when done properly. Plus, there is always a more cost-effective alternative for risk-aversive marketers and business leaders, based on the marketing efforts they adopt. Online and Offline Marketing Strategies to Deliver Great Results Whether you’re a small business owner or a corporate marketing leader, experimenting with different marketing strategies will help you find what resonates with your audience best. Here are some winning tactics to get inspired: 1. Create a consistent experience across assets Aligning your online presence with your offline efforts contributes to a more cohesive marketing experience. Multiple touchpoints with similar aesthetics help people recognize and remember your brand. Additionally, it's safer for your budget—relying on a single channel limits your audience reach and increases vulnerability to competition. For instance, a consumer might watch TV commercials from various car manufacturers without remembering the brand names. But when they come across a similar ad on a billboard or a YouTube video, they begin to make the connection. Maintaining a stable visual identity is key. The colors, fonts, and website aesthetics should resemble your printed ads, the visuals you use in TV commercials or the banners you create for events. The same applies to your messaging. While offline marketing campaigns such as billboards and radio ads require different content formats to work out, your tone of voice, values, and copy should align. Check out this billboard by Porsche. Its simplicity and the main slogan stand out: Have a look at the commercial for a similar Porsche model and note the similarities in branding and messaging: 2. Collect emails to send follow-ups Having multiple touchpoints can increase engagement. But if a buyer purchases in a physical store, how can you keep in contact? By continuing the conversation elsewhere. For example, you can request email addresses at the checkout or during in-person events. You can also offer incentives such as exclusive discounts or coupons to attract more people. Email marketing offers many opportunities to marketers—from sending personalized emails based on previous purchases, to automating campaigns, to confirming transactions. To reap those benefits, use email marketing platforms with list management and automation features to hyper-personalize your email campaigns. Add a preference center to the form to learn about their interests and divide them into different segments. Moosend, for instance, can help you manage your list growth process step-by-step. You can build signup forms and customize premade templates and workflows to send branded emails to your audience, based on their unique preferences. Try Moosend for free 3. Add QR codes on printed materials Placing QR codes on printed marketing materials is a well-known, easy-to-implement marketing tactic. These links can lead to various marketing assets based on the goal you’ve set, even call-to-actions to boost conversions. Let’s explore some common use cases: Business cards linking to a website or LinkedIn profile to share more about your expertise. Product packaging QR codes leading to product manuals or demos to offer a more enhanced customer experience. Brochures with special discounts or coupons directing readers to your website. In-store signage offering more information about products and customer reviews. Event materials linking to your website, social media or sign-up forms to capture leads. For example, we recently shared a printed leaflet with a QR code during a conference with a special discount to attract new leads: 4. Cross-promote across online and offline channels While cross-promotion happens usually among brands, it can also occur across channels. Merge offline channels with online to boost user experience. Apart from QR codes, place social media handles or hashtags on physical documents or in-store. You can also place tablets with interactive content such as quizzes to offer personalized product recommendations. Moreover, add pictures of your stores on your website and inform visitors about exclusive deals they can claim there. Or promote your in-person events via email invitations with a countdown timer to boost urgency. Another tactic is adding content from traditional marketing methods on your website or social media. For example, place your latest TV commercial or photos from a recent event on your homepage to boost engagement. Here, Starbucks sent a birthday email inviting subscribers to redeem their gift in-store. Subject line: Open on your birthday (Actually, you can open now) 5. Combine your analytics strategies It’s usually easier to gather insights from online marketing strategies than from offline ones. CRM solutions and Google Analytics let users analyze information and make data-driven decisions. But what about offline strategies? To track their progress, you need to blend in online tools. Share surveys or quick feedback forms with NPS score in-store or during events. Track initiatives such as discounts, freebies, or coupons to see what worked and what needs improvement. Use trackable URLs, phone numbers, or UTMs to monitor the performance of a printed ad. Discover what initiatives bring more leads and conversions to understand the behavior and preferences of potential customers in-depth. To gain a holistic view of these strategies, merge analytics platforms and build a unified dashboard with important information. This will also contribute to attribution and ROI analysis, shedding light into strategies that truly work for your target audience, and insights on what improve the rest. 6. Share social proof across channels Social proof, such as customer testimonials or reviews, plays a key role in boosting brand trust and credibility around certain products and services. Encourage regular in-store visitors to share an online testimonial or post a photo of using a product with a certain hashtag to bring in that effect. Showcase online reviews in-store next to certain products to motivate visitors to purchase. If you use in-store QR codes or digital signage software like Yodeck to display important product information demos, add reviews to the presentation for maximum visibility. Finally, collect testimonials from online and offline sources, and send them through an email campaign to boost click-through rates and conversions. For example, Bite included reviews from notable publishers to increase brand awareness and credibility: Subject line: We can't stop smiling 7. Partner with influencers online and offline Influencers and affiliates are usually associated with social media marketing, but you can also recruit them during offline marketing efforts. For instance, invite them to trade shows or events to share their expertise and experience with your product or services or collaborate with them to create a product line with their signature. If you partner with athletes or artists, display them on TV commercials or billboards to gain more traction. Nike has nailed this tactic over the years. In this ad, they portrayed female athletes they partner with who broke the barriers: Plus, encourage them to make public appearances using your products and offer some freebies to share with their family and friends and bring new customers on board. 8. Run “coming soon” or to “be continued” campaigns Teaser campaigns can build anticipation and boost engagement metrics, especially if you target younger audiences. Add in-store teasers and include QR codes to direct them to your website for more information. Follow similar practices during offline events to promote your online events or initiatives. You can also share a “coming soon” post or landing page on social media or offline to collect email addresses and send a special incentive to participants. Create follow-up content to nurture those prospects and convert them into customers. Storytelling plays a key role in those strategies. Exclusivity and urgency are great motivators. Add a countdown timer to visualize that effect and create FOMO to gain more followers–online and offline. Combine the Best of Both Worlds What tactics would you merge first? Think of your audience’s demographics, preferences, and habits and find what suits them best. Collect data from all tactics and spot workable patterns to increase brand awareness and ROI going forward. Will it happen overnight? No, but you can have fun in the process and learn more about your audience. And this can turn into a great business capital. FAQs Here are some frequently asked questions around online and offline marketing: 1. What is online marketing? Online or digital marketing involves using the Internet and digital tools, such as SEO, social media, email marketing and paid ads, to promote your brands, products or services. 2. What is offline marketing? Offline marketing refers to the use of traditional marketing tactics to promote a business, such as print media, TV or ad commercials, billboards, and direct mail. 3. What is omni-channel marketing? Omnichannel marketing is the integration of different online and offline marketing tactics to build a consistent customer experience across different touchpoints, catering to unique customer preferences and habits. 4. What are the benefits of traditional marketing? Traditional marketing methods are linked to higher credibility and brand recognition, especially for local markets. They leave an impression to prospects as there’s less competition than online platforms. 5. What are the benefits of online marketing? Online marketing offers cost-effective solutions to reach a global audience, target customers with specific characteristics and even personalize your messaging. You can also deliver different content types, such as podcasts and blog posts, to engage your audience. --- ### How to Create a Substack Newsletter [2025] > How to create a Substack newsletter—Step 1: Create a Substack account. Step 2: Customize your profile. Step 3: Bring your audience on board. - Published: 2025-05-14 - Modified: 2025-05-14 - URL: https://moosend.com/blog/how-to-create-a-substack-newsletter/ - Categories: Email Marketing - Levels: Beginner Newsletters have become a powerful tool for sharing ideas, nurturing your audience, and even generating income. Whether you're a seasoned writer, a hobby enthusiast, or someone looking to build a personal brand, starting a newsletter can be a game-changer. Many creators choose Substack as a hosting platform to share their content. It’s a community of creators and writers who value quality content and want to build meaningful connections with subscribers and peers. Learn how to build a Substack newsletter step-by-step, from setting up an account for the first time to boosting your readership. Plus, find out the main differences between starting a newsletter on Substack compared to email marketing software like Moosend and Mailchimp. What is Substack? Substack is a subscription-based online platform where bloggers, journalists, podcasters, and other content creators publish newsletters to their audience. It lets users manage different publication aspects, such as design, analytics, and paid subscriptions. Creating an account is free, but if you start monetizing your Substack publications, 10% of your income will be held by the platform. Users get access to promotional features and resources, such as referrals, cross-posting, and SEO to maximize their reach and increase subscribers. Overall, Substack is a beginner-friendly tool, suitable for all kinds of creators, despite their experience and background, letting them tap into new audiences and grow their subscriber base. The more targeted your content is, the easier it gets to attract the right people. How to Build a Newsletter on Substack in Simple Steps Before you start writing and publishing content, do some brief homework. Why do you want to build your own newsletter? What topics will you cover? And who will you target? While Substack gives you plenty of time and space to experiment with your content before uploading your subscriber list, set some initial goals to make smarter decisions. Let’s continue with the groundwork: 1. Create a Substack account First, sign up using your email address. If you don’t already have a business email, create one from scratch to watch your Substack activity in one place. Check the terms and conditions box and click on the CTA button. In the next few steps, you’re asked to fill in your name, your bio, and a publication URL, but you can tweak that information later. There’s also an optional step to upload your email lists from well-known platforms such as Ghost and Patreon. You can also add the email addresses of friends and family to start building a loyal audience before gaining new subscribers through publications. Keep in mind that Substack takes privacy measures to protect user’s personal information and complies with privacy regulations such as GDPR and CCPA. 2. Customize your Substack profile Before crafting your first publication, optimize your profile to showcase your personal or business brand. Pick a publication name that reflects your writing persona and favorite topics so you set the right expectations for readers. Add a publication URL (if you haven’t already) to help readers find your newsletter. You can also create a custom domain name if you wish to remove Substack from the URL. The bio will also play an important role, especially if it’s fueled with keywords relevant to the topics you cover. Check out Adam Grant’s bio to get a better grasp: Add your logo or profile picture to put a face to the newsletter and increase awareness. Then, go to the Dashboard and move to Settings. Choose important features such as primary language and topic categories to help the platform recommend your newsletter to the right people. Tweak the website design elements, such as colors, fonts, and layout and add a brief description about your content. Plus, you can start customizing your newsletter design by adding a fixed header and a footer. 3. Bring your audience onboard If you skipped the “Add subscribers” option at the beginning, it’s time to add a few email addresses from family and friends to start building an audience. You can add more email addresses through “Subscribers” and “Settings” sections, but you need to get their permission first. You also have the option to upload a CSV file with email addresses from other software to save time and bring loyal followers on board from day one. Substack also lets you export your posts, subscriber lists and other data when you wish. 4. Create your first post And now off to the creative part. Click on “New post” and start typing your first newsletter. Choose a format that suits your content type. For instance, if you’re writing a tutorial, create subsections and bold certain parts to stand out. Check the menu to see what formatting and features you can use. For instance, add share buttons to help readers spread your newsletters far and wide to attract new audiences. To make your content more interactive, include media and links to other websites. You’ll also find a header/footer section. Create a distinct header for all posts and add a banner image for this specific newsletter. Finally, craft a footer with a call-to-action to prompt readers to subscribe or recommend your Substack profile to others. Ready? Click on the preview to see how your newsletter looks for different devices to ensure everything’s spot-on. 5. Monetize your newsletter While most Substack users don’t create paid newsletters from day one, it’s up to you to decide your monetization strategy. If you have a loyal fan base or simply want to make money from day one, connect your account with Stripe. Decide the amount pledged subscribers will pay and on what basis, monthly or annually. If you need some benchmark data, check out what other creators you look up to do. You can also let readers pledge for future subscriptions. And remember, Substack will receive 10% of your income for paid subscriptions. 6. Optimize and publish Before sending the newsletter to your audience, go to Post Settings. There, you can manage certain options, such as who this newsletter is for, in case of monetization, or adding tags for better discoverability. Plus, set up an SEO meta title and description to boost your appearance on search engines. You can send a test email to your own address to see the final output. When you’re ready, go back to your post, and hit Continue. Make some final touches, and schedule your newsletter based on time zones or send it on the spot. Your first Substack newsletter is officially live! 7. Promote and engage with readers Want to maximize your newsletter reach? Copy the URL and share it on social media, such as LinkedIn or TikTok, or your website to gain more traction. Interact with users on comments and discussion threads to nurture a sense of community and grasp their thoughts. Word-of mouth can give your Substack newsletter a great boost. Use the Growth features in Settings to boost recommendations and subscriptions by adding relevant call-to-action buttons to your Substack page or other websites. Plus, create a dedicated landing page to showcase your brand and best content to attract new subscribers. Welcoming new subscribers is also a great practice to boost engagement. Write a heartfelt welcome email setting expectations about future content. These email types usually receive high engagement so add a call-to-action, such as subscribing to exclusive content, to boost conversions. 8. Monitor and analyze metrics Substack offers access to various stats and analytics to understand your newsletter performance and impact. Here are some of the top metrics: Email deliveries Email open rates Free/paid subscriptions driven by post Likes Comments Shares These engagement metrics will show you over time what types of content your audience prefers. Track other Substack data simultaneously, such as restacks, traffic, and pledges to spot best performing publications and find a winning formula for your audience. You can also run surveys to improve your content over time. Substack vs Email Newsletter Platforms Substack is an online community with major benefits for independent creators and bloggers. But when should someone opt for notable alternative platforms such as Moosend or Mailchimp instead? Check out a comparison table to pick your ally: Substack Email marketing software Best for Independent writers and creators Businesses, marketers, and organizations Ease of use Beginner-friendly without technical complexities More complex, requires a learning curve Features Limited customization options and capabilities Advanced customization and features (automation, A/B testing, etc. ) Monetization Yes—a fixed 10% revenue cut Via integrations with other platforms Analytics Basic metrics Detailed insights and reporting capabilities Use cases Community building, collaborations, organic traffic Organic traffic, sales, and brand awareness Design Simple branding options HTML customizable templates for various email types So, if you’re an independent writer looking to build your audience and monetize your output all in one platform, Substack is a great fit. However, if you’re a blogger or business owner with concrete sales targets, it’s a limited option. Instead, a tool like Moosend can help you meet your revenue goals. Through audience segmentation, automated workflows, and premade email templates, you can create highly targeted email campaigns that convert recipients into customers. Try Moosend for free Connect With Your Audience Today What would you like to share with your new readers first? A special coming soon message or a demo article to set the right expectations? Whatever you choose, write in a conversational and direct tone to deeply connect with your audience. And once you’ve established a strong presence on Substack, think about monetization and available growth techniques to reach new writing heights. FAQs Here is a brief Q&A section about Substack newsletters: 1. What is the downside of Substack? Substack users are dependent on the platform’s terms and conditions and policy changes which can impact their work. Plus, it offers limited customization and monetization options and has a narrow reach compared to more established platforms. 2. Can you create a Substack for free? Yes, overall Substack is free. If you enable monetization, Substack will automatically receive 10% of your revenue. 3. How do you grow your Substack email list? Add subscription buttons at prominent places and share your publications on social media and other websites. You can also craft a dedicated landing page, run a referral program, or collaborate with other writers to exchange links. 4. What’s the main difference between WordPress and Substack? WordPress is a CMS with complex technical and customization capabilities, suitable for various website and business types. Substack is a simpler subscription-based solution for independent writers and creators. 5. Why should you choose Substack over alternative platforms? Substack is a simple subscription-based platform with built-in monetization that drives reader engagement. It offers features to support list growth and discoverability and nurtures a sense of community. --- ### Email Marketing API: Definition, Use Cases & Requirements [2025] > Unlock the potential of email marketing APIs with our guide. Learn the benefits, use cases, and more to elevate your email strategy. - Published: 2025-05-13 - Modified: 2025-05-13 - URL: https://moosend.com/blog/email-marketing-api/ - Categories: Email Marketing - Levels: Beginner, Intermediate Business leaders, entrepreneurs, and marketing professionals are often on the lookout for ways to optimize their email marketing campaigns. Yet, this can turn into a challenge, particularly when it comes to integrating new technologies into existing systems. This is where an email marketing API (Application Programming Interface) comes into play to help you streamline the process. In this article, we’ll be looking at how you can leverage email APIs to improve your email campaign efficiency. What's more, we'll go through several use cases, best practices, technical requirements, and security concerns to have everything in place. What Is API in Email Marketing? An email marketing API is a set of rules that let software tools communicate and exchange data. An API is like a power adapter for devices, ensuring different systems connect and work together—even though they weren't built to do so. Just as an adapter allows you to plug in your gadgets anywhere, an API converts messages to achieve frictionless communication between applications. When it comes to email, this functionality plays a critical role for businesses to enhance the capabilities of their email marketing platforms. Email marketing APIs allow developers to quickly integrate email marketing functionalities into other websites and apps using code. Simply put, APIs help streamline processes, automate workflows, and break data silos. More importantly, they do so without you having to know every little detail of how each system works. How Does An Email API Work? To go a bit more in-depth, an email API allows users to access the application through a coded request and an API key. This key most commonly represents an encrypted string of letters and numbers. It’s also unique to each account. Once inside, the API connection offers users access to various features and functionalities of the platform—without the need to import and export any information manually from one tool to another. For example, an email marketing API may connect your customer relationship management (CRM) system with your email marketing platform and sync their databases. Which, in turn, offers more accurate and detailed insights into customer interactions across multiple channels. Depending on the type of application you’re integrating with your email marketing platform, you can make the most of any number of the following features: HTML email template generation and customization Email deliverability Bulk email sending Email scheduling Contact segmentation based on CRM data Email personalization enhancement Automated workflows Spam management Metrics tracking and email analytics Automated list management Webhooks management to send real-time notifications whenever a specific event happens (i. e. when a new customer is added to your CRM database). One major benefit of email APIs we’d like to emphasize is sending bulk emails to contact lists. Because API calls often go through extra levels of authentication, these actions are no longer labeled as spammy behavior. This way, you ensure that your emails reach your subscribers' inboxes rather than their spam folders. All in all, an email marketing API protects your sender reputation, helping you increase email deliverability. Another key point we’d like to touch on is how email API differs from an SMTP and how to tell what's the right choice for your business needs. Differences between SMTP and API Email APIs aren’t the only way to integrate email features. You might have heard the term "Simple Mail Transfer Protocol" (SMTP), too. While both serve somewhat similar functions, they differ in functionality and operability. Here’s a straightforward table highlighting the main differences between the two: Email Marketing API SMTP What is it? A communication method between different apps or platforms A set of rules to send emails across servers What does it do? It's a window for relaying different utilities or codes It lets users create emails and send them to the server Pros Faster process Reduces the chances of failure More flexible, scalable, and secure Access to advanced features Requires no coding knowledge Quick and easy migrations Cons Requires some coding know-how More complex migrations Need for regular updates Time-consuming for bulk email sending Might require additional security measures Results in back-and-forth communication Lack of advanced features It’s not uncommon for third-party apps to come equipped with SMTP. Generally, you’ll only have to choose the SMTP service and enter your credentials to use it. Whereas you'll need a bit of coding knowledge to implement an email API connection. To put it simply, both email marketing APIs and SMTPs offer the same service in terms of email delivery. Their methods are different, though. The solution that best suits your needs depends largely on your demands and requirements. An SMTP is a better option if you aren't interested in taking full advantage of the third-party app's functionalities. Since it doesn't involve coding, it's convenient for those who need to start sending email campaigns immediately. Also, for users who send emails occasionally. There are many solutions you can use to get started and see how an SMTP may fulfill your needs. Here is our top list of free SMTP server tools to consider. Email APIs, on the other hand, are the ideal choice when you want to speed up processes and are in need of customization options and polished features. Some of them include sending batch campaigns and transactional emails, using customizable email templates, monitoring KPIs, automating workflows, and more. Now let's take a look at the most common use cases of email marketing APIs. Email Marketing API Use Cases Probably the biggest advantage of using an email marketing API is the almost endless number of ways you can make them work in your favor. To give you an idea of the possibilities they uncover, we’ve compiled a list of ten relevant email API use cases to consider. 1. Transactional emails If you’re operating an eCommerce business, sooner or later you'll have to send different types of transactional emails like order confirmations, shipping notifications, abandoned cart reminders, or review requests. You can easily manage these campaigns via email APIs. More importantly, using transactional email APIs ensure timely and safe delivery for this kind of time-sensitive campaigns. Moosend’s API is great for eCommerce store owners who want to have full control over their transactional email sending, allowing them to target their audience at scale. Transactional email functionality isn't limited to online stores, though. Businesses in other industries may benefit from it, for example a SaaS company to send campaigns like account activations emails, subscription expiration notifications, and password resets. Basically, any business could use this feature to send, personalize, and automate important transactional emails. Moosend offers ready-to-use email templates for various transactions: Register here 2. Behavioral personalization You can use email APIs to connect your email service provider with your CRM and personalize your emails based on past customer behaviors, brand interactions, or preferences. This helps you deliver tailor-made and valuable content, which, in turn, could increase customer engagement. 3. Dynamic email content creation Dynamic content is the best way to target your audience based on their behavior and preferences, showing them exactly what they need to act on your message. When creating dynamic emails, the content is tweaked based on the recipient that receives the message so brands can recommend the most suitable products or services. A travel agency, for example, has the option to integrate an email marketing API to dynamically generate travel itineraries and recommended destinations based on the subscriber’s search or booking history. 4. Preference centers Every business can—and should—create email preference centers. With this addition, customers are able to customize product categories based on their needs or choose the frequency and type of email campaigns they receive. Setting up a preference center is an excellent way to give subscribers control over their communication with your brand and improving key email metrics like opens, clicks, and unsubscribes. 5. Lead scoring and segmentation With email marketing APIs, marketers can automate their lead scoring based on prospect interactions with their company’s website, emails, or social media. This system allows users to segment their leads into different categories and send tailored nurturing campaigns depending on their ranking in the scoring system. For instance, users who sign up for a free trial version of a SaaS product are considered high-interest leads. As such, they'll receive an onboarding email series as part of the lead nurturing process. 6. Automated surveys and feedback Another way to use email API is by integrating your email marketing platform with an online survey tool. By doing so, you can use automation to send feedback request emails and follow-ups. This helps if you want to encourage customer feedback, offer an incentive for their participation, or keep the lines of communication open with respondents. 7. Data analytics and reporting customization This API use case serves marketers who want to access valuable information about their customers and keep critical KPIs under one roof without the need for manual data transfers. For instance, marketing agencies may connect their email marketing platform with their preferred analytics and reporting app to create customizable dashboards. 8. Email validation An email validation API helps businesses verify that email addresses that come into their database are valid. If they aren't, they remove them in real-time. As a result, you get lower bounce rates and increased email deliverability. 9. Social media integration Integrating your social media accounts with an email API allows you to synchronize customer data and use the insights to create targeted email campaigns. In other words, this API integration allows users to focus on displaying products and services that match the target’s social media interactions. 10. Geotargeted campaigns Last but not least, use an email marketing API to pull location data from customer interactions and then send geotargeted emails with localized offers or weather-based promotions. Let's say you own a restaurant chain with multiple national or international locations. By gaining access to your customers’ location, you can deliver special offers, new menu items, and events specific to the nearest restaurant in their region. There are many more use cases for email APIs. So, you should keep in mind that this isn’t an exhaustive list. With an email marketing platform like Moosend, you have access to many capabilities and powerful integrations. Through them, you can do countless other things depending on the third-party app you’re integrating your digital marketing tool with. But to ensure you're doing everything right and achieve the best possible results, it's time to go through the best practices to configure an email marketing API. Best Practices For Effective Email Marketing API Configuration To have your email marketing tool work in harmony with your preferred applications and websites, these are the practices to implement. 1. Grant just the necessary API key permissions One of the most critical security measures when working with email API is to give granular access, in accordance with the principle of least privilege (PoLP). This translates into granting each API key only the necessary permissions. For example, don't give edit access to an email API key that needs read-only access. That way, different functionalities can only be accessed by the designated API keys. With this in mind, it's easier to safeguard your system and avoid risks due to misuse. 2. Rotate API keys regularly When handling API keys, there's always a chance that an attacker finds its way to a vulnerable or compromised key. Any static API key could pose an exposure and abuse risk. The solution comes through regularly generating new, unique API keys—ideally on a monthly or quarterly basis. You should perform the same task every time there's a change in team members managing the keys. Likewise, if you have reason to believe that one of your API keys may have been compromised. By rotating API keys often, you ensure that even if they fall in the wrong hands, potential attackers will have limited time using them. 3. Set up an API error handling process Each time an API detects an issue, such as invalid input data, it results in errors. API error handling helps users identify and respond to the issue with the ultimate goal of finding ways to address it. To stay on top of things, make sure your team members document every error handling process. There, they could include past error handling examples and actionable steps to overcome different error types. You should know, though, that having an API error handling process isn't a set-it-and-forget-it strategy. As time goes by, they may become less effective. For this reason, monitor and review your API error handling process once a month or so for consistent performance. 4. Know your email soultion's API rate limiting The more requests a user sends within a specified time period, the more likely it gets to cause service disruptions. What rate limits do is that they protect the email API from overload in case it has to handle too many requests. This process ensures ongoing optimal performance for your APIs and frictionless user experience. Each email service provider sets a specific rate limit that you should be aware of. That's why it's essential to read through your email marketing platform's documentation so you don't exceed the limit. What happens in case you do? It may lead to temporary API restrictions, perhaps even account suspension in some cases. 5. Perform API Integration Testing API integration testing focuses on verifying that every integration component functions as intended. Wondering what components to test? API authentication, error handling, rate limiting, data formats, etc. With API integration testing, you ensure that each element works properly with the API, minimizing the chances of potential bugs. It's important to create a thought-out testing plan that includes several use cases and keep track of the results. With the testing reports at your disposal, you'll be able to eliminate errors and enhance the reliability of your API. 6. Go through your platform's API documentation The last point involves reading your email marketing platform's API documentation carefully. Although the core strategies for proper implementation remain the same, they may also vary depending on the tool or platform you're using. Even the best email API won't serve you as expected if you don't have a deep understanding of its usage. Therefore, when choosing for an email marketing service, ensure it provides detailed and easy-to-follow API documentation, as this will make implementation simpler. Moosend's API documentation will offer you all the necessary information to connect the platform's infrastructure with any application. TaTake me thereke me there Technical Requirements For Integrating An Email Marketing API Besides adopting best practices, you must take into account other important aspects whenever you’re integrating an email marketing API with a third-party app. These factors help ensure seamless integration and effective communication between systems. These include: Authentication protocols: By using secure authentication methods like API keys or access (OAuth) tokens, you ensure that only authorized users have access and interact with the API. Data formats: Another important aspect is to use standardized data formats like XML or JSON. as they typically ensure compatibility and effective communication between systems. Endpoint configuration: You’ll also need to define and configure the API endpoints. These specify the location where API requests need to be sent. Webhooks for real-time updates: By implementing webhooks, you enable real-time updates whenever changes occur in the third-party app. This process ensures you’re always on top of these changes and able to take timely action. Potential challenges during integration There are also several challenges that you may need to overcome. The most common are: Compatibility issues: There’s always the possibility of compatibility issues between data formats used by the API and existing systems. A generally good practice is to conduct some API integration testing to identify and address them. API changes and updates: Regularly monitoring API documentation or setting up webhooks helps you stay informed about changes or updates. This way, you’ll know what adjustments to make so the integration keeps working properly. Limited technical expertise: Email marketing APIs require some coding knowledge to implement effectively. Less tech-savvy users should choose an email marketing solution that offers easy-to-use API integration options and straightforward documentation for user support. Take, for example, how InsuranceMarket was able to create email performance reports through Moosend’s API and Google Data Studio in just three easy steps. It’s as simple as copy-pasting some lines of code, introducing the API key, writing the name of the function in the Google Sheet, and presto, the sheet is populated with the requested marketing campaign data. Email Marketing API A/B Testing and Optimization Email marketing APIs are essential in facilitating A/B testing. Simply put, A/B testing is the process of systematically experimenting with two (or more) elements of an email marketing campaign. Through an API-enabled A/B testing process, you can determine which elements work better for certain target audience segments. Then, you'll be able to identify the combinations that generate the most effective results. As with email API use cases, A/B testing is almost limitless. You can compare different subject lines, visuals, calls-to-action, send times, or designs and find the best-performing variants. With an email marketing API like Moosend’s, you can execute seamless A/B tests by sending different email versions to specific audience segments. Afterwards, you'll only need to collect the data, analyze the results, and optimize your email campaigns for maximum impact. How to use email marketing API for A/B testing Here are some tips on how to better leverage email marketing API A/B testing: Use the API to automatically segment your audience before the A/B test. This allows for randomized distribution of variants. Go through real-time analytics to keep an eye on the tests' performance and make quick changes based on the data. Use dynamic email content generation features to test personalized email elements like customized messages or product recommendations. Don't add too many variables during a single test. It’s generally best to create two different versions varying in a single component (i. e. CTA, send times, etc. ) while keeping everything else the same. This way, you ensure testing consistency. Integrate your email API with analytics tools to compare your test results with other email metrics and have a more comprehensive performance overview. Email marketing API-powered A/B testing helps businesses create email campaigns that resonate with their target audience. As a result, they can constantly improve and optimize their strategies. Email Marketing API and Security Concerns As with most software solutions and digital connections, email marketing APIs aren't immune to potential data breaches and other security concerns. There's the potential exposure of sensitive user data during API interactions. There’s also the risk of unauthorized access, API key misuse, compliance violations, and other forms of abuse. There are several things you can do to mitigate these data security risks: Data encryption protocols: Robust encryption protocols, such as HTTPS, secure data in transit and prevent data interception. Secure authentication: By using secure authentication mechanisms like API keys or OAuth tokens, you reduce the risk of any unauthorized access. Proper API key management: Similar to passwords, you shouldn’t share your unique API keys with anyone unauthorized or over communication channels like Slack or WhatsApp. Conduct regular security audits: Frequent security checks, audits, and vulnerability assessments help identify and rectify any potential security weaknesses that exist. By using these measures, you enhance the security of your email marketing APIs and ensure the integrity of your communications and business operations. Need an Email Marketing Platform With API Integration Capabilities? Email marketing APIs are a powerful tool for any business looking to enhance their digital marketing and communication strategies. They provide a seamless integration with all sorts of third-party apps, facilitating automation, dynamic personalization, and data-driven optimization, among other benefits. If you’re curious about how such an email API connection serves your business objectives, go ahead and register with Moosend for a free trial. --- ### Why AI Tools Should Help You Write Smarter Not Faster [2025] > Rethink AI-generated text as a starting point. Discover how to enhance your writing process with smart edits and improvements. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://moosend.com/blog/ai-generated-text/ - Categories: Email Marketing, Copywriting - Levels: Beginner As a content writer, I’ve seen emails that hit the mark and others that sound like a sleep-deprived intern with a thesaurus stitched them together. Or, with AI. Tools like OpenAI’s ChatGPT, Microsoft’s Copilot, and Google’s Gemini surely help streamline the process; however, one-prompt copy isn’t copywriting. It’s filler and, most of the time, fluff. And if you slap that into your email or social media campaign without edits, you’re not speeding up your workflow; you’re slowing it down. With that in mind, it’s time to rethink how you approach AI-generated text, not as the final product but as the starting point of your writing process. Why One-Prompt AI Copy Misses the Mark Typing a single prompt into ChatGPT and hitting “copy-paste” might feel like a shortcut, but it’s usually a trap because what you get is usually vague, generic, or just plain wrong. Here’s why that hurts your performance: Skips the details: One-prompt copy often makes big promises without explaining how things work, which leaves your reader confused or skeptical. Sounds like everyone else: Without context or editing, AI leans on safe, overused buzzwords that strip away your brand’s personality. Lacks accuracy: AI can invent features, exaggerate claims, or use fake stats if you don’t fact-check and refine it. Ignores your audience: With no direction, AI writes for “everyone,” which usually means it connects with no one. So, does it mean that you have to stop using AI completely? Well, no. AI is here to stay, but there are some things to consider first, starting with your reader’s perception of AI content. How Readers Perceive Poor AI Copy You might think your recipients won’t notice a weak email or text, but they do. While it may not happen immediately, something feels off, and that “off” feeling builds up. This happens mainly because the writing lacks an authentic voice or tone. As a result, your readers will disengage. Some will even think, “Why does this sound like five other emails I just deleted? ” If that happens, your brand will likely be deleted with them. I've been feeling that way a lot lately. For instance, while the following email copy passed the AI copy detector test, it had no edge or personality. If I didn’t see the sender’s name, I wouldn’t know who wrote it. Of course, we’ll give it the benefit of the doubt. However, failing to connect the brand with the message is still a big issue. Keep in mind that not everyone likes AI-generated content. Some readers flat-out hate it. So, if your audience includes people who feel strongly against it, and you keep feeding them AI-flavored copy, don’t be surprised when they unsubscribe or even report your emails. You’ll see this even more on social media. People talk in the comment section. Someone will call it out if your caption sounds soulless or too robotic. And they won’t be wrong. So, how do you avoid that? The short answer is to train yourself to identify what AI-generated copy looks like. How to Spot AI-Generated Text AI copy often leaves a trail of clues behind. And yes, one of them is the infamous em dash that AI models like ChatGPT seem to favor lately. Sprinkle in enough “cutting-edge solutions” and “seamless integrations,” and suddenly you've got too many red flags and copy that makes zero sense. Below, let’s see how to identify AI-generated pieces of content. Detecting AI copy manually This is more of a manual process, so it takes a bit of practice and a sharp eye. Here are some of the most common red flags to look out for, apart from the awkward punctuation: 1. Over-promising and under-explaining AI often skips the how, leaving the message vague and unconvincing. For example, a line like “Triple your sales in a week” sounds impressive, but without details on what the product does or how it works, it feels more like hype than help. If the claim sounds big but the explanation is missing, that’s a red flag, and you’re probably over-promising without delivering. 2. Vague benefits with no substance If the benefit isn’t specific or actionable, it probably came from a generic prompt. Take this example: “Our tool helps you achieve more in less time. ” It sounds good initially, but what does “achieve more” mean? Are we talking about writing emails faster, closing deals, or organizing your tasks? Without a clear outcome or example, the benefit is just fluff. Compelling copy tells the reader what they’ll gain and how. If it doesn’t, it’s a red flag. 3. Repetitive phrasing AI text generators circle back to the same point in different words. It might say “boost your results” in the intro, then again in the CTA, and again in the benefits list without adding anything new. Sometimes, AI gets stuck in a loop and adds the same word or phrase to every piece of content you ask it to generate. 4. Awkward transitions or filler sentences AI-generated text often uses generic openers or connector phrases that don’t add value. For example, a line like “In today’s fast-paced digital landscape, success is just a click away” sounds polished, but it's just a space-filler meant to sound important, and adds no substance. If the sentence feels like it could fit in any context, AI’s probably trying (and failing) to sound structured. Look for smooth, logical flow instead of vague scene-setting. 5. Non-existent statistics or made-up data AI might throw lines like “92% of marketers saw results within the first week. ” This sounds impressive, but it's entirely made up when you search for the source. AI does that. Sometimes, it may even include a fake link or reference that looks credible at first glance. This can mislead someone who assumes the stat has been cross-checked, especially when they're in a hurry. Always verify numbers, sources, and citations. If it sounds oddly specific but leads nowhere, it’s probably fiction. 6. Fake urgency Urgency is a strong attention-grabber, but without a reason, it’s just noise. AI often creates urgency with dramatic language instead of real incentives. For example, “Limited-time offer—join today! ” sounds urgent, but it feels empty if there’s no deadline, discount, or consequence. Real urgency needs real stakes. Otherwise, it just adds noise and weakens trust. 7. Too many emojis AI loves throwing in a little sparkle and then a few more . If it looks like a party in the subject line or body copy, it probably wasn’t written by a human with taste. 8. Unnecessary alliterations Lastly, when every phrase sounds like a marketing tongue twister, you’re likely looking at AI. Take something like “seamless synergies that spark success. ” It sounds flashy, but it doesn’t explain anything useful. If your message leans more on rhythm than meaning, it’s time to rewrite. Using tools to identify AI-generated text If you performed the above “manual” checks and you’re still unsure whether a piece of content was written by a human or generated by an AI, there are tools that can help. Platforms like Copyleaks, GPTZero, and Originality. ai use machine learning and natural language processing (NLP) to analyze sentence structure, word predictability, and tone. Then, they’ll give you a score or flag sections that feel too robotic. Some also include plagiarism checkers to catch content reused from other sources, especially from free AI text generators. Unfortunately, these tools aren’t a hundred percent accurate, and they can flag human-written text as AI and vice versa. However, they're a smart checkpoint, especially if you outsource copy or repurpose content from an AI writing tool. So, your best strategy would be to use them to spot red flags, then apply your judgment to rewrite or refine. AI-Generated Email Copy Example Let’s say you want a short email to promote your platform. This is the output that ChatGPT gives: Now, here’s what doesn’t work: Empty buzzwords: Words like revolutionary, innovative, and seamless lack any context. What is the platform? What does it do? The email is all fluff, no substance. No clear benefit: “Take your business to the next level” in the subject line is a very overused phrase. Next level of what? Revenue? Efficiency? Lead quality? Readers need something concrete. Fake social proof: “Join thousands of happy users” is vague and unverifiable. If you mention users, show real numbers, testimonials, or a use case. Otherwise, it sounds made up and scammy. Tone that blends in: This email could be from any SaaS company. There's no personality, voice, or anything that speaks to a specific audience. It's forgettable the second you read it. This email took a few seconds to generate. It surely saved you valuable time, but it still needs fixes. So the question is: “Should you use it as it is, regardless, just to save a few minutes? ” Why You Still Need to Edit or Just Write It Yourself AI can help you get started, but nothing beats human-written text, especially when it’s a content type that requires expertise, nuance, or brand voice. If your product has specific features, a unique audience, or a distinct tone, unedited AI output won’t cut it. If you still choose to use it, you’ll need to: Fix vague phrases Fact-check stats Rewrite awkward lines Remove anything that sounds off-brand Now, seeing all these red flags, you might wonder, “Why not just write it myself in the first place? ” And honestly, that’s a fair point. If you spend 30 minutes rewriting a 10-second AI draft, you’re not moving faster but wasting valuable time. But what if you stopped treating AI like a shortcut and started using it like a writing assistant? How to Use AI to Write Better Copy (with Prompts) AI is surprisingly good at helping you improve what you've already written. For instance, it can help you overcome writer’s block with fresh angles or clean up your rough spots when you need an editing tool. Here are a few practical ways to use AI as a good writing assistant, not a ghostwriter who doesn’t know your brand or audience. Fight writer’s block Staring at a blank doc with zero inspiration is more common than you think. AI tools can help you with emails, blog posts, or social content ideas. Give them a clear prompt or throw in a rough idea and ask for similar options. Here are a few simple things you can do to fight writer’s block with an AI content generation tool: Create blog titles, hooks, or unique angles. Ask for topic variations, related pain points, or even seasonal ideas (e. g. , "Give me 10 blog title ideas about email automation for small businesses. "). Get SEO suggestions, such as keywords, meta descriptions, or related questions to include (e. g. , List long-tail keywords for a blog about email design best practices. ) If you’re planning a whole post, campaign, or webpage, you can combine text-based tools with AI image generators to visualize your message better. Email marketing platforms like Moosend have integrated AI Writers into their editors to help you streamline this process without using two separate tools. Here's our AI-generated text output for an announcement email. Try it for free Polish a rough draft for grammar and flow If you got your first draft but need help editing it, AI can clean your copy, fix awkward phrasing, catch syntactical and grammatical errors, and smooth transitions without changing your voice. All you have to do is ask for it with the right prompt. Prompt: Edit this for clarity and flow, but keep my tone and structure intact. Editor’s tip: If you want to edit large pieces of text (e. g. , an article), ask the AI tool to highlight the changes so it's easier to spot them and decide whether to apply the suggestions. Simplify technical jargon If your copy contains internal terms or complex product language, AI can help make it more accessible to your audience. However, you still need to edit it to ensure everything has been correctly simplified. Prompt: Rewrite this paragraph in plain language that a first-time user would understand. Here’s an example: Turn a bulleted list into a structured email AI can shape your ideas into a clean narrative or message if you're more of a bullet-point person. This way, you can use your ideas and tone to complete your task faster and smarter. Prompt: Turn this list of product benefits into a short, clear email with a CTA. Here’s the AI-generated text for our email that ChatGPT gave us. Again, the copy isn’t perfect, but with some tweaking and your brand voice, it can be. You can also do the opposite for large chunks of text, asking AI to summarize benefits, pain points, etc. , into bullet points. Create variations of subject lines Sometimes, you need to have alternatives. AI can quickly generate multiple subject line ideas, offers, CTAs, and more for A/B testing. You can also paraphrase your original copy idea if you want to use it in multiple locations. Prompt: Give me 5 subject line variations based on this email. You can even specify the length and tone. Here, we used “Keep them short and punchy” to get more relevant results. Add storytelling elements to dry copy AI won’t write your brand story or invent a personal anecdote, but it can help you bring flat copy to life with small additions. For instance, you can include some scene-setting, relatable moments, or hooks that give your message more personality. Prompt: Add a short, relatable example to this paragraph that shows the benefit in action. Further reading: Learn how to use email storytelling for more engaging campaigns in our dedicated guide. Writing Better Prompts with the C. R. E. A. T. E Framework AI-generated text becomes better when you give your generator clear, focused instructions. Here, you can use the C. R. E. A. T. E framework to craft more relevant prompts: Character: Give your AI generator a character or job. For example, “You’re an email marketer for a beauty brand. ” Request: Use natural and straightforward language. The more details you include, the better the results. Examples: Share references or styles you want it to follow. Adjustments: Tell it what to include, avoid, or adjust based on your needs. Type of output: Ask for bullet points, a paragraph, a table, or whatever works best for you. Extras: Ask questions, ignore earlier responses, or request explanations to improve relevance. Also, you can try these simple prompts to fine-tune your copy without losing your voice or control: Make this email sound more conversational without losing clarity. Rewrite this paragraph to be more concise, but keep the key message. Add a clear, compelling CTA to this email. Give me a version of this subject line with a sense of urgency. Suggest 3 headline variations for this section and keep them benefit-focused. Edit this email for mobile readability, shorten sentences, and break up text. Turn this product description into a launch teaser for email or social. For more strategies, prompt ideas, and output examples, check our ChatGPT prompts for email marketing and AI email marketing guide. Use AI-Generated Text Strategically AI tools aren’t magic wands. They don’t replace your voice, your strategy, or your understanding of your audience. They’re here to help, but only when used the right way. If you copy and paste raw output from a single prompt, you risk sending off-brand emails. The real value of AI comes when you treat it like a writing assistant. Use it to smooth out grammar, simplify complex ideas, or add some flair. Guide it with clear prompts, edit the results, and ensure the final message still sounds like you. At the end of the day, whether your copy starts with a human or a machine, it still needs to earn the click. So, write smart, not fast. FAQs Below, you’ll find answers to common questions about AI-generated text. 1. What is ChatGPT? ChatGPT is an AI model created by OpenAI that generates and understands text in a natural and human-like way. It’s built to help with conversations, answer questions, and support tasks like content creation, coding, planning, and more. 2. Are AI generators safe to use? AI text generators are generally safe to use, as long as you use them responsibly. Always fact-check the output, avoid sharing sensitive information in your prompts, and review for accuracy, especially if the content will be published. 3. How do I know if content was written by AI? You can use AI detection tools like Grammarly, GPTZero, Originality. ai, or JustDone. These tools analyze tone, predictability, and phrasing to estimate whether content is AI-generated. They're not perfect, but they help spot red flags, especially in long-form or outsourced copy. 4. Will using AI-generated content hurt my SEO? Search engines like Google focus on quality content and helpfulness, not how it was created. While it won’t punish websites for using it, AI-generated thin, repetitive, or inaccurate content can affect rankings. You should always edit and refine AI output to meet your audience's needs and SEO standards. --- ### 16 Best Ecommerce Affiliate Marketing Programs [2025] > Elevate your affiliate marketing game with the most lucrative eCommerce affiliate marketing programs and networks for 2025. - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://moosend.com/blog/ecommerce-affiliate-marketing-programs/ - Categories: Affiliate Marketing - Levels: Beginner With most businesses now owning online stores, new strategies to increase revenue are emerging. An early form of driving online revenue is through eCommerce affiliate marketing. It's when an eCommerce brand collaborates with third-party entities so they promote its products or services. In other words, a mutually beneficial relationship where online stores achieve more sales and affiliate marketers more commissions. This profitable marketing channel keeps growing. In fact, affiliate marketing spending in the US is estimated to reach almost 12 billion during 2025. But how can an eCommerce business embark on this journey? Today, we are going to explore the best eCommerce affiliate marketing programs for building authentic partnerships with partners and earning additional revenue. Ready to dive in? What Is eCommerce Affiliate Marketing? Affiliate marketing for eCommerce is a way to advertise an online store's products through lasting partnerships and a variety of strategies. The process is as follows. After forming the partnership, the affiliate partner—influencer, entrepreneur, blogger, or publisher—receives a unique affiliate link. With it, the partner promotes the product or service to their target audience. When a prospective customer clicks on the referral link and makes the purchase, the affiliate platform tracks the conversion. Finally, the partner earns a commission as a reward for the sale. The commission rate varies depending on the affiliate marketing program. You can earn money per referral or receive recurring compensation. We should note, though, that affiliate marketing for eCommerce and eCommerce marketing are two different fields. To save you from confusion, let's distinguish the one from the other. Ecommerce Marketing vs. Ecommerce Affiliate Marketing The main difference between eCommerce and eCommerce affiliate marketing is that they operate differently. Ecommerce marketing is a broader term encompassing how a business sells its own products and services online directly to clients. The sales could come from their online shop website or store where they sell goods or other actions like email marketing campaigns or paid ads. Meanwhile, an affiliate marketer directs visitors to eCommerce websites, promote their goods on the company's behalf. Through a unique affiliate link, the affiliate earns a commission for each purchase made by clicking on this link. What’s great about affiliate marketing is that it can be a breeze—with the right affiliate program at your disposal, of course. Looking for more reasons to invest in eCommerce affiliate marketing? Below you'll find a list of benefits of joining such a program. Why Should You Use an eCommerce Affiliate Program? All the more professionals are trying to grasp the potential of eCommerce affiliate marketing. So here you have all the advantages for using affiliate marketing program as an eCommerce: Low risk and cost With most marketing strategies, you invest resources upfront to create content that hopefully leads to potential sales. It might be your team's time, a dedicated professional, ad budget, and so on. The key word here being potential. While when you depend on affiliates, they produce the content on your behalf and you only get to pay them once the click results in a sale. Basically, what you have is more control over your investment and less financial risk. Access to niche and diverse audiences It's not unusual for affiliates such as bloggers and influencers to have a global reach. They may also come from multiple niches and target various audiences, as long as these align with your objectives and offer engagement opportunities. So, by partnering with them, you access diverse market segments that you might otherwise miss-especially if you're trying to enter a new region. This flexibility allows you to experiment with audience segments and build brand awareness through the affiliate's network. Social proof In most cases, you have to work hard to get quality social proof: creating NPS surveys or polls, going through customer reviews, editing testimonials. Whereas with affiliate marketing, it's the third-party that does the work by producing valuable social proof for you. Content that you can reuse across touch points, from product pages to re-engagement emails. The best part is that the affiliate's audience is far more likely to trust them than a brand message or a customer testimonial. So, they enhance the credibility of your value proposition without feeling so promotional. Scalability Affiliate marketing is easy to scale. You can work with as many affiliates as needed to drive revenue and keep searching for new opportunities as you achieve optimal results. You're not limited by parameters like ad spend or geography to grow. As more affiliates join and thrive, your program becomes more efficient and popular. And since you track performance in real-time, you can double down on what works and make adjustments when something doesn't. How to Evaluate an eCommerce Affiliate Marketing Program Although there are multiple and clear benefits, not all eCommerce affiliate marketing programs are created equal. Therefore, you should consider the following parameters when evaluating them: Commission rate: This is probably the most important factor to keep in mind during your research. The higher the commission, the more you'll earn per purchase. Commission type: Even with low commissions you can get a steady revenue stream. So, you should also check the type of commission offered. Is it recurring or does the program reward you only for unique customers? Product: To make the most of your affiliate marketing efforts, you need a product that's relevant to your niche. Also, the kind of product you choose to promote is directly linked to the value it could offer your audience. Payment methods: In other words, check how the payments are processed. A new affiliate who is just testing the waters perhaps will hesitate to create a PayPal account if that's the only payment method available. Payout threshold: Many eCommerce affiliate marketing programs have a minimum payout, meaning the amount the third-party must earn before withdrawing commissions. This might prove to be counterintuitive for people who need the earnings as soon as possible. Cookie duration: This term refers to the period within which the brand tracks and compensates referrals. It directly affects the income you make since not all visitors will act instantly on your message. So, if the program only offers 24-hours cookie life, some of your efforts could go to waste. Resources and support: Regardless of your experience, you always need some kind of guidance when joining an affiliate program. Therefor, it's important to read reviews and program lists to understand the level of support you'll get. Affiliate resources, marketing material, and dedicated managers contribute to success. Brand reputation: The same goes for the overall reputation of the business you're about to promote. A solid and flawless reputation ensures that the products or services will meet the expectations set and you won't disappoint your audience. Top eCommerce Affiliate Programs & Networks There are hundreds of eCommerce affiliate marketing programs, each with its own niche and quirks. A suitable affiliate network or program should boost your traffic, conversions, and revenue. So, we made sure to keep these aspects in mind while hunting for the best options. Look for potential partners in the following table: Niche Program Commission Rate Commission Type Sign Up Email Marketing Moosend Up to 40% Recurring Click Here Electronics and Hardware Amazon Associates Between 1% and 20% Fixed rates based on product types Click Here Collectibles and Art eBay Partner Network Between 1% and 4% Fixed rates based on product types Click Here Luxury and Technology Rakuten Advertising Set at different rates Defined by three commission parameters Click Here Web Hosting Services Bluehost $65 for sign-up/referral Flat commission Click Here eCommerce Shopify Up to $150 Bounty commission Click Here VPN NordVPN Between 40% and 100% for sign-ups Subscription-based and recurring Click Here Freelancing Fiverr Between 25% and 50% Varies by purchased product Click Here Online Course Teachable Up to 30% per subscription Recurring Click Here Information Technology Wix $100 per sale Flat commission Click Here Software-as-a-Service BigCommerce 200% per new referral Percentage and subscription-based Click Here Web Hosting WP Engine Depends on the plan Percentage Click Here Sales and Marketing HubSpot 30% commissions (for up to 1 year) Recurring Click Here SEO and Content Marketing Semrush Up to $200 per sale Flat commission Click Here Lead Generation Leadpages Between 10% and 50% Recurring Click Here Cryptocurrency Coinbase 50% of trading fees for the first 3 months Recurring Click Here Now scroll on to learn more about our first pick, Moosend. 1. Moosend Commission: Up to 40% lifetime recurring Cookie duration: 90 days Payout method: PayPal, Wire Transfer, Stripe Moosend is an email automation platform that enables you to create and automate email campaigns. It offers sophisticated tools, such as form and landing page builders and AI-powered eCommerce features. Through their straightforward and top-rated affiliate program, promoting the product is simple. Besides that, the tool offers a 40% lifetime recurring commission model. Affiliate program benefits: This eCommerce affiliate program allows marketers to easily make money online for every plan purchased. Besides having a steady revenue stream, you get extra commissions if your contacts upgrade. Your commissions increase even if your referrals apply for the free trial and then upgrade. Plus, with a 90-day cookie, you give them enough time to convert. Since Moosend hosts its affiliate program on Partnerstack, you access their reporting tools to track your performance. Moreover, Moosend’s team will support you with SEO tips, predesigned templates, and a 30-day free trial to test the platform. Also, they offer a detailed affiliate resource center with ready-made assets like banners and social media posts. There's also an Affiliate FAQ Center that answers potential questions. Overall, Moosend has high-paying commissions and an established brand name that make the program a must-have. How to get started: Joining this affiliate marketing program is easy and for free. Just click on the "Become an Affiliate" button on the landing page to complete the application form. Once approved, you can log in your affiliate account. There, you'll find your unique Referral Link in the Summary section of your dashboard. The platform allows you to create custom links, too, and save them in case you want to reuse them. Who is it for: Marketers, content creators, publishers, digital agencies Pros Cons Up to 40% commissions Limited product offering 90-days cookies Easy to use Wide set of affiliate resources 2. Amazon Associates Commission: Ranges from 1% to 20% commission. Cookie duration: 24 hours Payout method: Direct deposit, check, or Amazon gift card. Amazon Associates is undoubtedly the most popular online marketplace. As such, it offers one of the largest eCommerce affiliate marketing programs worldwide. With a myriad of products available (3000 product listings), they help content creators monetize their traffic by choosing between multiple product categories. Affiliate program benefits: Another great thing is that there's no limit. In other words, you can earn commission from as many items as you want. This flexibility makes Amazon Associates a top choice. To qualify for the eCommerce affiliate program, though, you need to have an established online presence and recent and original content on your site. Amazon affiliates get up to a 20% commission from qualifying purchases. But you should remember that the commission mostly depends on the product type. You get paid approximately 60 days after the month's end. Moreover, the minimum payout is $10 for direct deposit or Amazon gift cards and $100 for check. Signing up with Amazon means you are an affiliate partner of Amazon, not of the brands selling there. However, you could partner directly with brands through Amazon's Creator Connections program, allowing you to earn extra commissions. How to get started: First, you need to create an account by tapping on the "Sign up" button on the Amazon Associates page. After completing the form, Amazon will check your application while also ensuring you have qualified sales and robust content online. Once approved, you can start sharing different products with your audience, using the customized link-building tools that Amazon provides. Who is it for: Content creators, bloggers, publishers Pros Cons Millions of digital and physical products Confusing policies Commission rates of 1% to 20% Long payout times (60-days) Provides link-building tools Short cookie duration 3. eBay Partner Network Commission: Rates between 1% and 4% Cookie duration: 24 hours Payout method: PayPal or direct deposit eBay Partner Network is an affiliate site that connects millions of sellers and buyers worldwide. It's designed and managed by eBay, that is to say the second largest eCommerce site behind Amazon. Like Amazon Associates, this affiliate marketing option for eCommerce suits individuals who want to promote different types of physical and digital products available on eBay. Affiliate program benefits: With over 2. 3 billion listings from a wide set of categories, you’ll find products that fit the tone of your blog posts and landing pages. eBay Partner Network's commission rate vary based on the category of the product, ranging from 1% to 4%. eBay processes payments once a month via direct deposit or PayPal with the minimum payout at $10 (or its equivalent in your region's currency). Moreover, by connecting with buyers all over the world, you have more opportunities to generate a passive income. eBay Partner Network facilitates the process through an extended collection of eCommerce affiliate marketing tools. Also, you can track your performance in real time through intuitive tools and comprehensive reports. Plus, you ensure all eBay links include your tracking information through the Smart Links feature. In a nutshell, this program has all you need to build ads and campaigns, drive traffic, and increase revenue. How to get started: Once you hit the "Sign up" button on eBay's Partner Network page, you'll be asked to subscribe using your email, Google, Facebook, or Apple. When signing up for an affiliate account, pick the ideal affiliate model based on your business. After that, you have to integrate your website, app, and social media channels with eBay. Who is it for: Bloggers, reviewers, comparison site owners Pros Cons Over 2. 3 billion listings Low commission rates Monthly payouts Short cookie duration No restrictions for sharing 4. Rakuten Advertising Commission: Different commission rates Cookie duration: No set duration Payout method: PayPal, check (where available), or direct deposit Rakuten Advertising is a shopping platform that brands use to advertise their products. It also brags for being an eCommerce affiliate marketing leader with 25+ years of experience. Their main goal is to connect brands with their audience through strategic expertise, advanced affiliate technology, and data-driven insights. Affiliate program benefits: What differentiates Rakuten Advertising from other options is its unique earnings parameters. Set at different levels, this network offers three commission structures: Dynamic, offering variable payouts based on product category. Coupon codes, allowing brands to set rules based on the coupon code usage. Multi-touch, which rewards the first click marketing attribution. Basically, the commission rate and cookie duration depend on each advertiser or publisher. Regarding payments, contacts need to close out any commissions by the end of the month. Afterwards, Rakuten must pay you the following week; however, you need at least $50 amount to make a withdrawal. Another key point is that Rakuten Advertising uses AI capabilities. You may use them to tailor your content based on changing marketing conditions and predict campaign performance using real-time insights. They also have an AI-driven Partnership Discovery tool, which recommends successful partners in your product category so you don't miss out on fruitful affiliate marketing opportunities. How to get started: On Rakuten Advertising's page, click on the "Become a publisher" option at the top. Provide the required information and then hit Register. After you click on the verification link sent via email they'll prompt you to set up your account, adding details like your business setup (individual/ part of company). Once done, you're ready to navigate through your dashboard. Who is it for: Advertisers, publishers, influencers Pros Cons Multiple payment options Slow or non-responsive customer support Three commission strategies Minimum payout threshold of $50 Helpful resources (e. g. , eBooks) 5. Bluehost Commission: $65 per qualified sale Cookie duration: 30 days Payout method: PayPal (2% processing fee) or direct deposit Bluehost is a web hosting provider that helps beginners create and post content on WordPress websites through various eCommerce tools. Joining their eCommerce affiliate marketing program is for free. Affiliate program benefits: The payout structure is pretty straightforward since the platform pays a flat $65 commission for each qualified purchase. But you first need to reach the minimum payout threshold of $100. Usually, the platform processes payments after 45 to 70 days, and you get the money via PayPal or direct deposit. We should clarify, though, that Bluehost doesn't cover PayPal's 2% processing fee. As a Bluehost affiliate, you also gain access to the tool's broad selection of banners and ads. Among them, you'll find the ones that fit your website so you can promote your affiliate link effectively. Through the affiliate dashboard, you monitor how different campaigns perform and see accurate metrics relevant to your niche. This way, you get to improve and increase commissions in future activities. Furthermore, the support team is available to guide you on how to make your eCommerce affiliate marketing work, sharing actionable tips from top-performing affiliates. How to get started: On Bluehost's Affiliate Program page, click on the "Join now" button. This action will direct you to the Signup page. Before completing the form, you'll have to read through the contract terms. After you sign up, you’ll receive a unique affiliate link that you can later share on your preferred channels. Who is it for: Digital marketers, freelancers, agencies Pros Cons Beginner-friendly Long payout times Quick sign up Minimum payout threshold of $100 Long cookie duration 6. Shopify Commission: Up to $150 for full-priced plan referrals Cookie duration: 30 days Payout method: PayPal or direct deposit Shopify Affiliate Program helps online businesses grow their brand awareness and gain access to exclusive engagement opportunities. Through Shopify, you join thousands of affiliates worldwide. It’s free to join the program but you must meet specific requirements. These include being familiar with Shopify or other eCommerce platforms and produce original content like videos, blog posts, or online courses. Affiliate program benefits: In Shopify's eCommerce affiliate marketing program, the minimum payout is $10. But there's no limit to the amount you can earn as Shopify doesn't have a cap of how many merchants you can refer. Plus, Shopify allows you to choose between getting paid once your balance reaches a specific amount or leveraging bi-weekly payments. By joining, you get access to a library of creative assets like lead magnets that you can use to promote your affiliate link and increase conversions. Furthermore, Shopify offers detailed performance insights directly on your dashboard. If you find that you can do better, resources like playbooks and guides are available to help you boost referrals. How to get started: Click on the "Apply now" button on Shopify's Affiliate Program page. After agreeing to the contract terms, fill out the application form with your personal information. In most cases, applications are answered upon within 5 working days. If your application gets approved, Shopify sends a confirmation email with helpful tools to get started. Also, they let you access their third-party affiliate software and native affiliate tracking app to manage your links. Who is it for: Video creators, bloggers, course educators, entrepreneurs Pros Cons High-earning affiliate program Low-tier plans aren't eligible for commission User-friendly Bounty commission instead of recurring Native affiliate tracking app 7. NordVPN Commission: 40% to 100% for new sign-ups, 30% for renewals Cookie duration: 30 days Payout method: PayPal or wire transfer NordVPN is a trusted virtual private network service that keeps public Wi-Fi and private Internet access secure. Due to its global reach, affiliate marketers use it to grow their customer base in every country. While they offer data protection through encrypted connections regardless of the region, they also have an affiliate marketing program that helps users promote the product effectively. Affiliate program benefits: Here, you have a 30-day cookie, but their generous commission rates makes up for the short time period. NordVPN’s affiliate marketing program offers sign-up commissions of 40% to 100% for new sign-ups. When it comes to renewals, you get a 30% commission, regardless of the subscription plan. This program has a $10 payout threshold. Plus, since NordVPN uses CJ Affiliate and Impact, the payout schedule depends on which affiliate network you use. Unlike other eCommerce affiliate marketing programs in this list, you don't need to own a site or blog to become an affiliate. Your social media accounts or YouTube channel will do. If you’re new to this, NordVPN has a specialized account manager to help you out. They will provide SEO suggestions, too. How to get started: With NordVPN, it's easy to start earning. You just have to take three simple steps. First, you create an account by hitting the CTA on their affiliate page. Once you complete everything, you should wait for them to review your application. Upon approval, they'll notify you via email. Then, visit your affiliate dashboard to find links and promo materials such as banners and ads so you can begin driving sales on your preferred marketing channels. Who is it for: Cybersecurity experts, YouTubers, tech influencers Pros Cons High-quality marketing materials No recurring commissions Great commission rates Stringent criteria for approval Trusted brand 8. Fiverr Commission: Different commission rates Cookie duration: 30 days after the first click Payout method: PayPal or Payoneer for commissions under $1,000 (wire transfers when it exceeds this limit) Fiverr is known for its freelance networking services that allow businesses to connect with a wide range of service providers. It’s free to sign up, and after you join as an affiliate, you gain access to marketing materials and tools that make promoting Fiverr a simple task. Affiliate program benefits: Fiverr affiliates choose different payouts depending on which product or service they want to promote. You can use the Fiverr Affiliate links provided to advertise Fiverr on a multitude of platforms, including social media, podcasts, and email campaigns. Moreover, Fiverr has a fixed cost per acquisition (CPA) once your customer buys for the first time, no referral limits, and a lifetime attribution. Basically, the CPA ranges from 25% to 70% per purchase amount. After that, you get a revenue share of each purchase made in the following 12 months. Although Fiverr Affiliates get paid once a month (on a net 30 basis), they can't claim payments until their account reaches the threshold of $100. Suppose you can’t figure out how to get started. In that case, you can access tutorials, eBooks, and even a dedicated affiliate manager. How to get started: On Fiverr Affiliates' page, tap on "Join now". You will have to fill out your personal details. After completing the signup form, log into your account to set up your partner dashboard. There, you should add things like payment details and links to the sources you'll use to promote the tool. Who is it for: Freelancers, content creators, online educators, agencies Pros Cons Various valuable marketing materials Commission schedules get complicated Dynamic commission systems Minimum balance of $100 More than 400 service categories 9. Teachable Commission: Up to 30% recurring commission Cookie duration: 30 days Payout method: PayPal, Stripe, direct bank transfer Teachable is a beginner-friendly platform that sells digital courses. Particularly, it helps professionals host and design their sessions and students build their ideal online course plan. Therefore, it’s a great choice for those who want to teach online courses in their field. Before joining their affiliate program, anyone can create a free account and test some of its features to see if it's a good fit. Affiliate program benefits: This is a high-paying affiliate program, with a 30% recurring commission on any subscription purchase, which may reach up to $1,000 or more per month. Plus, you get a 30-day cookie to have enough time to promote Teachable. You get paid for the commissions every month as long as you remain a Teachable customer. But you should know that you'll keep earning the commission only for their first year of usage. As a Teachable partner, you get access to historical earnings per click or product and email content upon platform updates. Besides that, Teachable gives you an overview of all your affiliate codes and track website engagement to improve your overall strategy. How to get started: The first step includes creating an account. Then, fill out the application form's fields and take the time to read the terms and conditions. After submitting the form, you'll receive a confirmation email and wait for someone at Teachable to review your application. Once they follow up, you'll be able to visit the affiliate dashboard. Who is it for: Educators, B2B entrepreneurs Pros Cons High-paying commission rates Lengthy signup process Beginner-friendly platform Lack of educational resources for affiliates Recurring commissions 10. Wix Commission: $100/sale flat Cookie duration: 30 days Payout method: Wire transfer Wix is a user-friendly web publishing platform that helps people worldwide create their websites and customize them even with no technical skills. Enrolling in the Wix Affiliate Program gives you all the tools you need to receive competitive payouts per sale. Affiliate program benefits: The commission type is flat, so you’ll receive a $100 commission for every contact who buys a Premium plan. You get unlimited referrals, too. Basically, this performance-based model allows you to earn more depending on the traffic you bring in. However, you'll have to reach a threshold amount of $300 per month to receive the commission. Also, affiliate commissions are paid within approximately 45 days after the end of the month. Besides that, you may choose from high-performing and fresh creative resources to promote your affiliate links. How to get started: Navigate to the platform's affiliate page and tap on the "Start Earning Now" button. Once you do, you'll have to fill in the form. You also should confirm that your site doesn't publish abusive content, a basic requirement for joining the program. As soon as you've read the terms and conditions, you may submit the form. If your application gets approved, you'll receive an email with a link that will direct you to your affiliate dashboard. Who is it for: Website owners, bloggers Pros Cons $100 bounty payment $300 monthly threshold amount Intuitive dashboard with creative materials Invoicing process is low Unlimited referrals Limited payment options 11. BigCommerce Commission: 200% per client’s first monthly payment or $1500/ per enterprise plan Cookie duration: 90 days Payout method: PayPal BigCommerce is a software-as-a-service (SaaS) in the eCommerce industry that many people use to create their own online store. In addition to that, they have an eCommerce affiliate marketing program to refer visitors and increase your income. Affiliate program benefits: Their affiliate program is among the highest-paying programs, allowing you to earn 200% for every new referral, with no minimum commitments or commission caps. Moreover, if you snag an enterprise customer, you receive $1,500. BigCommerce also has a performance-based tier; the more referrals you drive, the more money you earn. Although the commissions aren't recurring, the generous affiliate fees make the tool worth it. When you join, you’ll get access to pre-made banners, emails, and other promotional materials that save you time and effort during content creation and linking. Plus, this affiliate program offers direct access to a dedicated account manager who will share helpful strategies for business growth. You'll definitely need powerful tracking capabilities, too. Through their affiliate dashboard, you get comprehensive insights into your clicks, trials, and commissions. How to get started: Once clicking on the "Apply now" button on the BigCommerce affiliate landing page, you'll be directed to the signup form. Completing the few custom fields is a matter of minutes. You'll need to specify your website and how it will be of value to the platform-among other data. They will review your application within a few days and then answer back while granting you access to your affiliate dashboard. Who is it for: eCommerce consultants, content creators, web developers Pros Cons Powerful reporting and tracking Limited information about the program on the page Premade creative resources No recurring commissions No sales limit or obligations 12. WP Engine Commission: Ranges from $100 to $200 minimum Cookie duration: 180 days Payout method: Direct deposit or Automated Clearing House (ACH) WP Engine is a popular digital experience platform with premium web hosting services that helps businesses run their websites more efficiently. In addition to their experience hosting for WordPress sites, they offer an affiliate marketing program for professionals to maximize their earnings. Affiliate program benefits: Their affiliate program offers bounty payments per purchased plan. The commissions depend on the hosting plan that your referral selected. For instance, you'll get $100 for a Lite plan subscription. Whereas for high-tier plans, you'll earn at least $200 (or more if the monthly cost of the plan is higher). We should also highlight that WP Engine allows for multiple referrals per month so you can earn bonus commissions. However, they don't offer commissions on upgrades and add-ons. WP Engine affiliates should wait for their referrals to pass through a 62-days qualification period before getting paid. After that, WP Engine issues commissions around the 20th of each month. When you sign up for WP Engine’s affiliate program, you have access to creative resources such as pre-designed banners and co-branded landing pages to customize to your taste. And you’ll receive exclusive affiliate discounts and seasonal promotions that you can share with your audience. How to get started: Use the "Register Now" CTA on the WP Engine affiliate program to visit the signup form and fill in your personal data. The WP Engine team will review your application. When they approve it, they will let you access your affiliate dashboard, which includes all the valuable resources to get started. Who is it for? Agencies, tech bloggers and influencers Pros Cons Long cookie lifetime (180 days) Limited audience due to the product's pricing Generous commissions Referrals' 62-days qualification period Affiliate discounts and promotions 13. HubSpot Commission: 30% per referral, recurring (for up to 1 year)... --- ### Publishers: What Do Your Emails Tell You About Your Audience? > What do your publishing email metrics really reveal about your audience? Understand the insights behind user behavior, starting here. - Published: 2025-05-07 - Modified: 2025-05-09 - URL: https://moosend.com/blog/email-metrics-for-publishers/ - Categories: Email Marketing What did you do after you hit “Send” on your last email campaign? If you just glanced at your open rate, gave a little nod of approval, and moved on, perhaps you’re missing something. What if your email was trying to tell you more? Email campaigns don’t end when you hit send. They’re just getting started. For publishers, your newsletter isn’t just a way to get more traffic or sales. It’s a conversation with your readers. But how do you know what they’re saying back? By reading your email data like a book. Your newsletter metrics is a goldmine of audience insights, with every open, click, and scroll being a breadcrumb that leads you to what your readers really want. In this post, we’ll show you how to make sense of it all, go beyond surface-level email metrics and start reading the story your data is telling you. Campaign Reports: The story behind your bottom line For some industries—like eCommerce, for example—campaign reports are just about money and the time periods that are most profitable. But for publishers, a thorough explanation of their bottom line can reveal true momentum. Understanding your campaign reports can help you keep a steady stream of revenue by appealing to your audience’s content needs. Here’s how: Time your campaigns more strategically. Maybe your Monday newsletters consistently lead to more subscription upgrades. Time to lean into that. Spot your high-value audience segments. Which groups are more likely to subscribe, click affiliate links, or download your premium content? Understand what types of content perform best. Are subscribers converting after reading investigative features, curated listicles, or daily news recaps? This will help you prioritize content creation. Let’s look at an example. You’re an independent digital publication. You send a “Top 10 Weekly” email with an interesting digest, some gated content, and opportunities for paid subscriptions at a lower fee. When you look at your metrics, there’s nothing out of the ordinary. Your open and click-through rates look solid. But a closer look shows that there are barely any conversions. It’s time to check out the campaign dashboard in Moosend. This area of your dashboard consists of the following sections: Performance overview shares a snapshot of how your latest newsletter campaign performed in terms of opens, clicks, and engagement A/B performance overview gives you insights into the version of your subject line, layout or copy that drew in more readers Track recipient activity shows how each subscriber interacted with your campaign Track link clicks reveals the parts of your newsletter that got the most clicks Track email clients and devices helps you understand how your readers are tuning in, be it through mobile, desktop, tablet, or even specific email apps Track activity by location pinpoints where in the world your audience is most active That data can help shape your next email marketing campaign. You can see how many readers click on the “Download Now” CTA for the free resources and how many opted for content that was behind a paywall. You can also see how many users opened your email through a mobile device, and the countries where readers are most engaged. That way, you’ll know whether your next campaigns should target paying subscribers, located in Sweden, who use mobile devices to open their emails, or focused on free resources for readers located in China, who prefer to open their emails through their tablet. Or you can go even deeper and perform more granular refinements with a custom report. Just click on the “Custom Reports” tab and select your favorite widget. Since we’re investigating the conversions of free to paid subscribers in our example, we’re going to select the “Performance Chart” to have a holistic view of the clicks and visits that turned into subscriptions: What would the result be? A thorough understanding of how the number of subscribers increased due to our example's email campaign. Custom fields: Build for reader relevance An email listing all your latest articles will most likely be a red flag for many of your subscribers. On the other hand, a newsletter that filters stories based on the recipient’s favorite genres and articles relevant to their specific interests will grant you better engagement overall. If creating an email that changes dynamically to fit every recipient sounds a bit complicated, just use Moosend’s custom fields. A custom field collects extra details about your readers as they sign up. That way you can go beyond a first and last name—that's what default fields are for—and gather insights into what genres they love or which newsletters they want in their inbox. Instead of sending one-size-fits-all campaigns, you can craft newsletter campaigns centered around each subscriber’s preferred genres, publication frequency, or favorite authors and topics. Here’s what that looks like in action: Let’s say your publication offers a weekly newsletter with assorted topics titled “Weekly Digest. ” When subscribers sign up, they choose their favorite topics, preferred content types, or favorite authors. This information is stored using custom fields: preferred_content_type favorite_author subscription_date location These custom fields let you personalize your email content with each subscriber’s data. So instead of a generic message like “Hey there, check out our newsletter,” you can send something like: “Hey , this week’s top is here, including a feature on ” As you can see, custom fields pull in stored data to personalize static text. It’s up to you to make sure the content aligns with what the subscriber expects. So how do you make this work? If you’re sending the same newsletter to everyone, you can use custom field tags like {{preferred_content_type}} and {{favorite_author}} to insert subscriber-specific details into your subject lines or body text. This makes each email feel personal without building multiple campaigns. To create your custom field, simply click the "Add New Custom Field” button in your email list section: Since you’re collecting more in-depth data that is specific to each subscriber, make sure to mark your custom field as “required. ” That way, you’ll collect the information that will shape your next personalized campaign. But there’s an added bonus. Subscribers who will go the extra mile to tell you what they’re interested in are subscribers that would love to receive your content, which will translate into better engagement for you down the line. So, let's imagine you have four members on your list, all with very different tastes, who are going to receive a newsletter with your brand-new releases. The members are John, who loves fantasy, Eric, who prefers bone-chilling horror, Penny, who is into economic chronicles and non-fiction, and Evie, who is an avid romance reader. John will receive an email with the subject line “This just in: new epic trilogy. ” Eric will receive a newsletter with a subject line detailing the latest crime fiction release. Penny will open her “This just in: with new data and picks form global economic forums. ” Evie will see some of her favorite romance authors mentioned in a subject line made just for her. Everyone gets a “This just in” newsletter, but they see their preferences mentioned in an email so tailor-made, they're bound to open it. A/B testing: What makes subscribers “read more” While many marketers have a strong sense of their audience, A/B testing often reveals unexpected insights, reminding us that data can challenge even our best instincts. A/B testing can very well be a publisher’s editorial assistant for email. It doesn’t guess. It doesn’t assume. It tests two variables of the otherwise identical email and provides data-backed insights based on recipients’ reactions. Deciding your winning message doesn’t have to do with copy alone. You can test variables like the subject lines and body copy, or you can get a more in-depth understanding of user preferences by testing your design’s elements—a GIF here or a bright color there can make a world of difference—and get even more granular by testing real sender names. A/B testing is a way to have users decide the look and feel of your email. Let’s take the subject line example. Create two subject lines that will differ in one key variable. Like this: After that, decide the percentage you will be testing your subject line against, and the factor that determines the winner—unique opens or unique clicks? The remaining percentage of subscribers will automatically get the winning version of your email once your A/B test is wrapped up. Don’t stop at subject lines. Try to kick it up a notch by testing your CTAs: “Start reading” vs. “See the full story” “Subscribe now” vs. “Join our reading list” The difference is that the first one is short and imperative, whereas the second one is longer and suggests a course of action. What will your readers choose? That’s for them to know and you to find out—and incorporate into your next email campaign. You might learn your readers prefer plain-text layouts over visual ones. Or that they prefer animated content in the form of GIFs, but only on announcements and not regular newsletters. What you learn will surprise you and help you craft sharper, smarter, and more reader-focused email campaigns. Extra Tip: One test might not be enough to draw solid conclusions. Run the same test more than once—or tweak and retest—to confirm if the result was consistent or just a one-off. Patterns over time give you real confidence in what works. The more you test, the more you’ll learn, and those insights will help you create sharper, more focused email campaigns that actually resonate with your readers. Turn your emails into editorial gold Open rates and clicks are a start, but real insights come when you dig beneath the surface. With detailed reports, smart use of custom fields, and solid A/B testing, you’re going beyond email campaigns. You’re building an ecosystem that’s constantly learning from what your audience does and turns your campaigns into your best-performing publishing product. Did you find out something unexpected about your audience? Then, it's time to redesign your email campaigns to match their preferences. --- ### Monthly Email Planner: June Edition [2025] > Prepare for June email marketing with key dates, ideas, inclusivity tips, and brand examples to inspire your next big summer campaign. - Published: 2025-05-06 - Modified: 2025-05-06 - URL: https://moosend.com/blog/june-email-planner/ - Categories: Email Marketing - Levels: Beginner June doesn’t knock, it shows up in flip-flops with a Pride flag in one hand and a beach towel in the other. And honestly? It has every reason to. This month is about celebrating identity, embracing inclusion, honoring parents, protecting the planet, and preparing for Father’s Day. With summer in full swing, it’s also the perfect time to fire up your seasonal sales. Our June email marketing guide will break down the key dates worth targeting and give you fresh ideas to turn them into high-performing campaigns. We’ll also share real brand examples, inclusivity tips, and ready-to-use templates to help you launch faster and connect more meaningfully. June Email Planner Overview: What to Send June’s a busy month, so to give you a hand, here are the important dates to add to your email marketing calendar: LGBTQ+ Pride Month: All month Men's Health Month: All month Summer Sales: All month Global Day of Parents: June 1 World Environment Day: June 5 World Oceans Day: June 8 Father's Day: June 15 Juneteenth: June 19 World Refugee Day: June 20 Summer Solstice: June 21 International Day of Yoga: June 21 Now let’s create some awesome June email marketing campaigns for each one of them. 1. LGBTQ+ Pride Month Pride Month is a time to honor identity, amplify voices, and show support in real and meaningful ways. For brands, this isn’t about rainbow logos or trendy hashtags but about authenticity, inclusivity, and allyship. If you participate, do it with intention and always listen first. To get your messaging right, consider consulting/collaborating with a member of the LGBTQ+ community to help you out. Email campaign: The focus should be visibility and support, not sales alone. Here are some great campaign ideas to use throughout the month: Spotlight series: Share stories from LGBTQ+ employees, creators, or customers. Uplift their voices and let them lead the narrative. Give back initiative: Partner with LGBTQ+ organizations and tell your subscribers how their purchases or engagement make a difference. Inclusive sale: Highlight items that support self-expression and individuality, or launch a limited Pride collection with a donation element. Educational emails: Share LGBTQ+ history, milestones, or resources your audience might appreciate. When to send: Start early in June to introduce your audience to the theme. Then, keep the conversation going throughout the month with spotlights, initiatives, and community updates. Subject lines: Make sure your creations are respectful and appropriate. You can also add emojis to stand out in the inbox. Pride Month Is Almost Here! (Tattly) The Unsung Heroes of Pride Month (BARK) We stand with the LGBTQ+ community. (Burt’s Bees) Email copy: Use inclusive language that reflects a diverse audience. Be respectful and avoid tokenism. If you're sharing stories, let people speak in their own words. Visuals: Choose bold, celebratory colors while keeping email accessibility in mind (contrast, readable fonts, etc. ). Use the rainbow thoughtfully, and don't overdo it. To make it more personal, include pride parade images. CTAs: Celebrate With Us Hear Their Stories Support the LGBTQ+ Community Example: Bobbi Brown Cosmetics Bobbi Brown’s Pride Month email is personal, respectful, and inspiring. The campaign features LGBTQIA+ creators and team members, including their Executive Director of Global Artistry. Each person shares what Pride means to them, focusing on lived experience rather than branding. The layout divides each story using soft, rainbow-inspired color blocks. It has a clean, vertical structure that makes it easy to read. The tone is empowering and inclusive, and the visuals reflect various identities. The CTAs, “Follow on Instagram” and “Learn more,” support ongoing connection and advocacy. This is a great June email marketing campaign to promote relationship building and spotlight members of your community. Subject line: Celebrate Pride with us 2. Men’s Health Month June is also Men’s Health Month, apart from Pride Month. This is a great time to raise awareness about the physical and mental health challenges men face and to encourage open conversations about wellness, strength, and support. Brands can use it to check in, break stigmas, and offer resources or content that helps men care for themselves, inside and out. Email campaign: Create promotional and educational content for your audience. You don’t need to be in the health or fitness industry to take part. Any brand can lead with care. Here are some great ideas to use: Wellness check-in: Share quick daily tips or a short health checklist your audience can follow. Expert insights: Collaborate with a healthcare provider or coach to create a guide or FAQ. Relevant offers: Promote items that tie into self-care, stress relief, or physical wellness. When to send: Begin early in the month with an awareness email. You can follow up with a featured product or tips, and close out with a story or giveaway. Subject lines: COMFORT FOR THE MEN IN YOUR LIFE (MeUndies) Treat yourself (Giant Bicycles) Men’s Health Month: Let’s talk about it Email copy: Avoid making assumptions or promoting outdated stereotypes. Instead, focus on simple actions and create a safe space for the conversation. Visuals: Opt for a clean, minimal layout with calming colors (blues, greens, or neutrals). Real imagery that reflects different ages, body types, and lifestyles will make your design inclusive and diverse. CTAs: Prioritize Your Health Read the Guide Small Steps Start Here Template: Promoting wellness You don’t need a complex design to make an impact. A clean template like this will work perfectly for educational and promotional June email marketing campaigns. Use high-quality images that reflect strength, movement, and real moments. Also, keep the design clean with short sections to drive action and promote readability. Lastly, choose clear, motivating email CTAs to encourage small steps toward better health. Use this template 3. Summer Sales With the official start of summer on June 21, it's the perfect time for your seasonal sales and promotions. Whether you’re selling products, services, or experiences, a series of summer-themed campaigns will boost engagement and drive action before the busier month of July. Also, if you started your pre-summer campaign in May, June is now the perfect time to transition into your full summer promotions. Email campaign: Launch an email series throughout June with tips and promotional offers. Think “get ready for summer” rather than hard selling. Here are some campaign ideas you can add to your sequence: Summer bundles: Pair popular products and offer them as ready-for-summer packs. Limited-time flash sales: Create urgency with weekend-only deals or a 24-hour offer. Summer guide: Combine your products or services with lifestyle content, such as playlists, beach reads, or travel tips. When to send: Plan up to four different June email campaigns, one for each week. Space them out carefully to avoid overwhelming your audience with too many marketing messages. Subject lines: Create summer-y copy and sprinkle some fun emojis to make your campaigns more engaging. Announcing the June Heartberry Bundle (Cheekbone Beauty) Fresh-Squeezed Summer Colors (Allbirds) Which summer fave are you trying next? (Supergoop! ) Email copy: Write light, energetic, and action-focused copy. For better results, use words that evoke summer feelings like “sun,” “fun,” “breeze,” and “fresh. ” Focus on fast shopping, quick decisions, and simple rewards. Summer doesn’t need to be complicated. Visuals: Use bright colors like yellow, turquoise, coral, or soft greens. Images of beaches, pools, outdoor fun, and sunny scenes are perfect for setting the mood. Also, don’t forget to add plenty of white space and bold CTAs to encourage clicks. CTAs: Get Summer-Ready Dive In Grab Your Faves Example: Supergoop! Supergoop! ’s summer email campaign is an excellent example of how to keep things dynamic and eye-catching. The email uses a simple GIF to showcase multiple products in one compact space. Using GIFs is a smart way to highlight an entire kit or set without creating a cluttered design. The layout is also clean and vibrant, with a blue-sky background that instantly signals summer. Bold typography and an above-the-fold CTA ("Get Your Set") make it easy for readers to engage at first glance. Subject line: Exclusive kits & sets made for summer! Further reading: Find more ideas, examples, and tips in our Summer Email Marketing guide. 4. Global Day of Parents Global Day of Parents, which occurs every June 1, honors parents and caregivers worldwide. It’s a great chance to celebrate family in all forms, aligning perfectly with the spirit of inclusion during Pride Month. Use this occasion to show that your brand supports diverse family structures and recognizes that love and care come in many forms. Email campaign: Create a heartfelt campaign for parents, guardians, and caregivers of all kinds. Focus on appreciation, storytelling, and the everyday moments that matter most. For instance, share thank-you notes, curate thoughtful gift ideas, spotlight diverse families, or support nonprofits that uplift parents, children, and LGBTQ+ families. When to send: Deliver your email on June 1 to celebrate the day in real time. Later that week, you can extend the conversation with a follow-up social media post or a user-generated content feature. Subject lines: The secret to getting it all done as a busy parent (The Bump) Send Mom and Dad some love (Misty’s Florist) Give your family the gift of better sleep (Endy) Email copy: Your tone should be warm, inclusive, and genuine. Acknowledge all kinds of families, such as single parents, adoptive parents, LGBTQ+ parents, and anyone stepping into a caregiving role. Visuals: Add soft colors like blues, greens, or warm neutrals. Candid, real-life photography of families and moments will work perfectly here. For a more personal touch, use handwritten email fonts. CTAs: Say Thank You Meet the Families Shop the Gift Guide Template: Celebrate parenthood Here's a simple email template to create a heartfelt promotional email for Parents’ Day or any other June email marketing message you want. The focus is on one image and meaningful copy. Below, you have simple category buttons to guide readers to browse without feeling pressured. The earthy color palette and clean layout help keep the focus on your message, making it easy for your audience to engage with your call to action. 5. World Environment Day Unlike previous June celebrations, which focused on people, World Environment Day on June 5 shifts the spotlight to our planet. This global call urges everyone to take action against climate change and promote sustainability, especially as forest fires and environmental crises become more common worldwide. Businesses can use this moment to show real commitment, not just through words, but through meaningful actions. Email campaign: Plan a campaign that focuses on your sustainability efforts, eco-friendly products, or partnerships with environmental causes. Authenticity is key here. For example, you can share how your brand reduces waste, responsibly sources, or gives back to environmental causes. When to send: You can deliver your campaign a day or two before June 5 to give your audience time to participate or plan ahead. Subject lines: Your copy needs to be clear and actionable. To make it more unique, add environment-themed emojis, like trees, flowers, or the Globe. World Environment Day: help protect nature (WWF) Products your skin and the environment will love (Sigma Beauty) Nature is so in right now. (ModCloth) Email copy: Stay transparent and focus on actions over buzzwords. If you highlight products, briefly explain why they’re better for the planet. Visuals: Natural, earthy tones like green, beige, and blue fit the occasion. To make your campaign more impactful, add real-life images of nature, recycling, or eco initiatives. CTAs: Join the Movement Learn About Our Impact Go Green With Us Example: Ettitude Ettitude’s campaign shows how to combine a product promotion with real impact. The email highlights their partnership with SeaTrees, pledging to plant mangrove trees for every sheet set purchased. The design is nature-driven, with ocean imagery, soft colors, and fonts that echo their message of restoration and sustainability. This approach makes it easy for customers to connect purchases to meaningful action. Subject line: Plant trees in your sleep 6. World Oceans Day Just a few days after World Environment Day, World Oceans Day (June 8) invites us to focus on the heart of our planet: its oceans. This is the perfect follow-up in a short email series about protecting the Earth. While June 5 is about broad environmental action, this day focuses on ocean health, marine life, and how everyday choices impact water ecosystems. Email campaign: You can set up a follow-up campaign that continues your environmental campaign with an ocean-first message. Educate, engage, and empower your audience with ways to protect the seas through your products, brand values, or lifestyle tips. When to send: Schedule your campaign for June 8 or as part of a series starting with World Environment Day on June 5. Subject lines: To avoid confusion, make sure your subject line differs from World Environment Day. You can also add wave emojis to make it more relevant. A World Oceans Day Watch (MVMT) Happy World Oceans Day. (Rothy’s) World Oceans Day (Caudalie) Email copy: Keep it informative, focus on 1–2 key facts, and have a clear takeaway. Be honest about what you’re doing and how your subscribers can participate. Visuals: Shades of blue, soft gradients, or wave patterns are perfect for this campaign. You can also use ocean wildlife or coastline imagery, as well as simple graphs, to highlight the impact of your actions. CTAs: Protect Our Oceans Dive Into the Detail Shop Plastic-Free Example: Caudalie Caudalie’s June email marketing campaign for World Oceans Day works because it’s not just a one-off message but part of a long-term commitment. Their plastic cleanup initiative started in 2020, and this email shows proof of action with real numbers and a clear breakdown of their impact. From beach cleanups to recycling and transformation, the process is visual and transparent. This is perfect for brands that want to go beyond surface-level support and show what real sustainability looks like in practice. Subject line: World Oceans Day Is Here 7. Father's Day After Mother’s Day in May, it’s time to give dads, father figures, and caregivers their moment. Father’s Day falls on June 15, and it’s the perfect time to celebrate the people who show up, step up, and support others in countless ways. Whether it’s biological dads, stepdads, grandfathers, or chosen family, this day is all about appreciation and your email should help your audience show it to their favorite people. Email campaign: Plan a thoughtful message highlighting gifts, memories, or small gestures. Here are some ideas to consider: Gift guide: Curate items by interest (tech, wellness, foodie, outdoorsy, etc. ). Early promotions: Let your customers prepare early for the day. Last-minute gifts: Include express shipping options or digital gift cards. Opt-out campaign: Not everyone celebrates Father’s Day so subscribers can opt out of related emails. It's a small thing that shows empathy and respect. When to send: Start your primary campaign 7–10 days before June 15 and follow up with a reminder or “last chance to ship” email closer to the date. Interestingly, we received Father’s Day promos as early as mid-May, while some brands were still sending emails through June 18. You can plan accordingly based on your offers and shipping window. Subject lines: Not interested in Father’s Day emails? (Etsy) 10 Father’s Day Gifts Cooler Than a Tie (Sweetwater) SALE: 20% Off for Father's Day (HELM Boots) Email copy: Avoid clichés and keep it inclusive, highlighting that “dad” looks different for everyone. Acknowledge non-traditional families and chosen parents, too. Your tone needs to be thoughtful and sincere. Visuals: Neutral, earthy colors (navy, gray, olive, tan) are a great fit, but don’t be afraid to experiment with different combinations. Choose real photography over stock images as it is less posed and more personal. CTAs: Shop Father’s Day Picks Find the Right Gift Celebrate Father Figures Example: Gucci Gucci’s June email marketing campaign is a great example of using vibrant visuals and email copywriting for a unique result. The brand features its adidas x Gucci collaboration to show distinctive gifts, using bold colors, energetic visuals, and playful nostalgia for a fresh, modern take on gifting. The message celebrates all father figures in a personal, expressive, and unexpected style. The copyline “for all the fathers in your life” is also a subtle but essential nod to inclusivity. Subject line: Combined Codes for Father’s Day: adidas x Gucci Further reading: For more ideas, look at our Father’s Day email marketing guide. 8. Juneteenth National Independence Day Juneteenth, celebrated on June 19, marks the day in 1865 when the last enslaved African Americans in Texas learned they were free, more than two years after the Emancipation Proclamation. It became a federal holiday in the U. S. in 2021, but it has long been honored as a day of liberation, reflection, and Black joy. This may sound like a history lesson, but it’s your chance to listen, uplift, and celebrate Black voices, businesses, and stories. Let’s see how to do it respectfully. Email campaign: Feature Black-owned businesses, share educational resources, or donate to racial justice causes. You can also promote products that support equity-focused initiatives. When to send: Deliver your email on June 19 to celebrate with your audience. Subject lines: 30% Off Sitewide Juneteenth Celebration (Beauty Bakerie) A Moment to Remember: Honoring Juneteenth (Saatchi Art) honoring Juneteenth: looking back to look forward (Bath & Body Works) Email copy: Create authentic content and avoid generic statements. If you’re donating or partnering, name the organizations. You want to focus on community, history, and forward action, not self-congratulation. Visuals: You can include artwork, portraits, or quotes from Black creators (with permission, of course). It's best to avoid overly branded visuals and let the message lead instead. CTAs: Join the Movement Support Black Voices Learn About Juneteenth Example: NYX Cosmetics This June email marketing campaign by NYX gets it right by focusing on the meaning of the holiday. The copy is clear, respectful, and educational. It explains what Juneteenth is and why it matters without centering the brand. The design also uses bold black with red, yellow, and green accents to reflect cultural significance. There’s also an invitation to join a live Instagram event, offering a way to engage beyond the inbox and promote community. Subject line: Honoring Juneteenth ! ! ! 9. World Refugee Day Falling just a day after Juneteenth, World Refugee Day (June 20) is a powerful reminder that care, and dignity must extend across all borders. This global day honors the strength, courage, and resilience of refugees around the world, allowing you to stand for something bigger. Email campaign: Use this moment to raise awareness, show support, and promote stories. For instance, you can share refugee journeys through blog features, interviews, or collabs, promote a limited item where proceeds go toward aid, or pledge your support to a nonprofit. When to send: Plan your campaign for June 20. You can also create and send different campaigns throughout the day to educate your audience and promote a good cause. Subject lines: Standing with refugees, worldwide Stories that matter. People who inspire. Join us in honoring World Refugee Day Email copy: Focus on dignity and resilience. Avoid anything that feels heavy-handed or disconnected from your brand’s voice. If you’re donating or partnering, name the cause clearly. Visuals: Use real, documentary-style portraits (with permission) to create an authentic connection. CTAs: Support Refugees Hear Their Stories Donate Now Example: Canva Canva’s “Design for a Cause” campaign is another example of brands taking meaningful action. Teaming up with UNHCR, Canva turned children’s drawings into graphic elements for sale, donating proceeds to refugee education programs. The bright, joyful, and community-driven visuals prove that impact can also feel hopeful. This June email marketing message balances storytelling, beautiful design, and clear CTAs while educating readers on the stakes: nearly half of school-age refugee children aren’t in school. Subject line: Find out how using Canva can improve refugee education 10. Summer Solstice The longest day of the year is finally here! If you’ve been running a summer sales campaign, now is the perfect time to turn up the heat. June 21 will give you a natural high point to anchor your entire June sequence. So, let’s see how to go bold, celebrate the season, and give your audience a reason to click. Email campaign: Turn the Summer Solstice into a standalone sales push or the highlight of your summer series. Use it to drop your biggest promo, launch a limited-time product, or surprise subscribers with freebies or playlists. When to send: Plan your main campaign for June 21. Use the days before to tease what’s coming and follow up with a "last call" if your offer extends past midnight. Subject lines: If it’s a standalone email, use urgency with phrases like “today only” or “limited time. ” If part of a series, tie it to your ongoing campaign, like “the highlight of our summer sale” or “your mid-season moment. ” FLASH SALE Don't Miss Our Summer Solstice Deal (Fit Factory) Fresh till sunset: summer solstice essentials (Bobbi Brown) SUMMER SOLSTICE GIVEAWAY! ! ! (Tofino Soap Company) Email copy: Use summer-y language, such as glow, sunshine, golden hour, fresh, bright, etc. Make it sound like something your audience wants to open, not just another sale. Visuals: Choose sunny tones like yellow, coral, and turquoise paired with seasonal imagery, such as beaches, popsicles, flowers, and sunglasses. CTAs: Celebrate the Solstice Shop Now, Shine Later Grab the Day’s Offer Example: Motorola Motorola’s June email marketing campaign cleverly incorporates seasonal energy with strong copy and subtle visuals. Each phone display features bright, summery scenes (popsicles, sunsets, etc. ), which turn product images into part of the theme. The copy, “Say ‘hello’ to the longest day of the year and incredible smartphone deals,” connects the promotion to the Solstice without overexplaining. It’s a solid example of cleverly handling a seasonal email and focusing on the offer. Subject line: SUMMER SOLSTICE SALE Up to $600 Off (Motorola) 11. International Day of Yoga While everyone’s targeting the Summer Solstice, you can celebrate International Day of Yoga on June 21. This is your chance to do something more mindful or combine the Summer Solstice and the International Day of Yoga for a high-impact message. Email campaign: Send a wellness-focused email that invites your audience to slow down. For example, share a quick yoga or stretch routine, feature yoga-related items, or digital resources. If you want to focus on yoga and mental health, you can draw inspiration from these Mental Health Day email examples. When to send: To avoid overwhelming your audience, send your yoga email campaign early in the morning and then deliver your Solstice promotion later on, or vice versa. Subject lines: It’s International Yoga Day (CBD For Life) Start Your Day with Yoga (Gaiam) Detox Yoga Flow (GetACTV) Email copy: Keep the copy friendly and supportive, encouraging your audience to take a moment for themselves. Visuals: Use soft, muted tones like sage, lavender, and sand, along with images of yoga poses, sunrises, and quiet indoor moments. CTAs: Flow With Us Explore the Calm Start Your Reset Example: CBD For Life This International Day of Yoga-inspired email from CBD For Life hits all the right design notes: calm visuals, centered messaging, and a tone that promotes mindfulness and balance. The visual of a yoga pose beautifully increases the brand’s wellness focus. The copy flows naturally, connecting daily routine with self-care. However, the CTA (“Shop CBD”) could have been more prominent through size or placement. Subject line: It’s International Yoga Day Further reading: Explore our Email Marketing for CBD brands for more ideas and tips. How to Make More Inclusive June Email Campaigns Pride Month is a great time to assess how inclusive your email marketing is, not just in June but all year round. Below are some tips to ensure your email copy is respectful to everyone. Use inclusive language: Avoid gendered phrases like “For him/her. ” Try “everyone,” “you,” or “they” to keep it open. Offer opt-outs for sensitive holidays: Not everyone celebrates Father’s Day or Pride Month. Give your audience the choice to skip those emails and build trust. Show real representation: Feature diverse people across race, gender identity, body type, and ability in your images and campaigns. Celebrate without tokenizing: If you feature LGBTQIA+ creators or products, credit them and share their work authentically, not just as a seasonal gesture. Check your forms and preferences: To offer a smoother experience, use inclusive language in signups, preferences, and personalization settings. Back it up with action: If you're promoting Pride, share how you support the community through donations, partnerships, or internal change. Lastly, run your campaign copy through a tone checker (like Grammarly’s or Hemingway Editor’s tone detectors) or have a community member review it to catch anything unintentionally inappropriate. June Email Marketing Templates Got the tips, now it’s time to create your June emails. To help you launch faster, we’ve compiled some easy-to-customize email templates for occasions like Pride Month, Father’s Day, and your summer sales kickoff. Just sign up for a free Moosend account, pick your favorite design, and turn it into an engaging email. Register for free Pride Month template Celebrate inclusivity with confidence. This bold, high-energy template is perfect for Pride Month campaigns focusing on color, identity, and community. Use it to promote discounts, highlight LGBTQIA+ creators, or share words of support. The visuals and standout CTA make it ideal for simple yet effective messages. Summer sales design Designed for promotions that shine, this vibrant, product-focused layout is built for peak summer energy. Add your discounts, limited-time offers, and bundle deals, and you’re ready to roll. With plenty of room for visuals and strong sales-oriented elements, it’s also great for Summer Solstice, Global Day of Parents, and International Day of Yoga campaigns. Father’s Day newsletter template This warm, heartfelt template hits the right emotional notes for Father’s Day without overcomplicating your offer. With soft colors, a center visual, and clear copy space, it’s ideal for showcasing your gift guide or personalizing your message to different father figures. Make a Splash with June Email Marketing Campaigns Whether celebrating Pride, honoring fathers, protecting the planet, or launching your hottest summer offer, now’s your time to connect with purpose. Every subject line, visual, and CTA is a chance to build trust, drive impact, and make people feel seen. So, go beyond basic campaigns, show up with strategy, heart, and creativity, and don’t forget to be inclusive. That’s what makes all the difference. And if you need a reliable partner to bring it all to life, sign up for a Moosend account and start building your next big campaign today. --- ### How Important Are Authentication, Reputation & Content for Google's Email Filtering? > Understand Google’s Email Filtering process and how authentication affects email delivery to Gmail inboxes and spam. - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://moosend.com/blog/google-email-filtering/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner, Intermediate Email authentication and the sender’s domain name reputation are crucial in whether your email reaches Gmail’s inbox or gets tossed into the spam abyss. But how does Google evaluate different combinations of SPF, DKIM, DMARC, IP/domain reputation, and content red flags? To find out, I ran a series of tests, each simulating real-life sending conditions. Tested Scenarios & Detailed Observations For this experiment, I used live domains, high- and low-reputation IPs, different authentication setups, and even risked a few awkward conversations with family members, like "Why did you send me something about Netflix being hacked? " To keep things consistent, I used: Domains with varying reputations Gmail/Gsuite accounts (inbox + spam folder checks) Google Postmaster Tools for added insights A mix of real subject lines, bounce domains, and tracking URLs Let’s walk through each scenario. 1. Gmail still delivered to inbox without DKIM Without DKIM, can a message still be trusted by Gmail if SPF and DMARC are properly configured? Observations: To my surprise, Gmail handled it quite gracefully. While the sending domain lacked DKIM, Gmail did check the DKIM of the tracking /bounce domain, which passed. The message landed in the Promotions tab without issues or delay. Here’s what helped: The sender domain had a valid SPF and a p=none DMARC policy. The Return-Path header correctly displayed the sender’s domain name (not a generic third-party one). Takeaway: DKIM matters, but with SPF, DMARC, a clean Return-Path, and a solid IP reputation, you can still land in Gmail’s inbox 2. No DNS Authentication at all (No SPF, DKIM, or DMARC) No authentication equals total failure, right? Observations: Yup. As expected, Gmail immediately sent the message to Spam despite the IP's good reputation. No SPF? No idea who sent this. No DKIM? Can’t verify you. No DMARC? No enforcement. Takeaway: Even the best IP in the world can’t save you from Gmail’s “No DNS = No Trust” attitude. 3. Only DKIM (No SPF or DMARC) Can DKIM save the day if SPF and DMARC are missing? Observations: The message landed in the Spam folder. Even worse, Gmail displayed a big scary warning: "Be careful with this message. It may be spoofed. " This was due to the From header domain not aligning with the signed DKIM domain, and without SPF or DMARC, there was no enforcement to reassure Gmail. Takeaway: A single authentication method (DKIM) isn’t enough. Gmail wants to see a full authentication picture before trusting your messages. 4. Low reputation IP & high reputation domain Will a trusted domain name save the email from a misbehaving IP? Observations: The message landed in Promotions, not Spam. This shows that Gmail gives more weight to domain reputation than IP alone. Why? Because a domain is like your identity. IP addresses can be shared, rented, or rotated. This is why we constantly warn against purchased lists. Even if your IP is fine, when people start flagging your domain, you’ve got a problem. Gmail doesn’t care how good your intentions were. It only sees the angry clicks on “Report Spam. ” Takeaway: Google is team "Domain First. " Treat your domain’s reputation like it’s your credit score. Because, well... it’s your credit score. 5. Bad reputation for IP and domain Does bad IP and domain reputation get you straight to Spam? Observations: The answer is yes. The message was instantly flagged as spam, so there's no surprise there. Even with neutral content, Gmail didn’t take the risk. Takeaway: There’s no “but the content was nice! ” defense here. Fix both IP and domain reputation before even thinking of sending. 6. Suspicious subject line & high-reputation IP/domain Does a strong domain reputation protect you when your subject line screams "phish"? Observations: Okay, I’ll admit it... I was nervous about this one. I used one of my actual domains with a solid reputation and sent a subject line like: “Netflix: Urgent Action Required. ” My test list? Friends and family (bless them). The result: The email landed in the promotion folder; no spam, no flags. Gmail didn’t panic. However, repeated tests could raise suspicion over time. Why? Because Gmail watches: User interaction (opens, clicks, spam reports) Subject line patterns Content similarity to known phishing templates Takeaway: You might be safe once, but Gmail’s memory is long. Suspicious phrasing is risky, even if your domain is Snow-White-clean. 7. Suspicious subject line, bad domain reputation & high IP reputation Can a good IP hide a bad domain and sketchy subject line? Observations: Gmail flagged the message. The subject line, “Verify your account immediately,” didn’t help. When the content felt borderline (like fake urgency or vague offers), it went straight to spam. Takeaway: A bad domain and sketchy content? Gmail says “Nope. ” Even a good IP can’t save you from a shady history or subject lines that scream danger. 8. Suspicious subject line, bad domain reputation & bad IP reputation C’mon, you already know. Observations: Straight to Spam, faster than you can say "unsubscribe. " Takeaway: Worst-case scenario. You might as well not hit "Send. " 9. Bad reputation tracking domain, high sender domain & medium/high IP What happens if the tracking link domain has a bad rep? Observations: Gmail delivered the message to the Promotions tab without hesitation. It seems that Gmail separates the tracking domain’s rep from the sender’s (unless the domain is flagged as a known phishing domain). Takeaway: You’re safe... for now. But don't push your luck. Findings & Key Takeaways After testing all of the above, here’s what stood out. The good Domain reputation carries the most weight SPF, DKIM, and DMARC are absolutely necessary before sending a campaign Gmail evaluates recipient behavior (reports, opens, clicks) Suspicious content won’t always send you to Spam, but repeated behavior will The not-so-good A clean IP won’t fix a dirty domain A strong domain can’t carry spammy content forever Don’t hide the sender’s domain name behind another domain name of your ESP. Bad actions will follow you once you will migrate to another service. Gmail’s Not Just Checking Authentication, It’s Checking You Gmail’s filters are smarter than ever, so passing authentication isn't enough. To earn inbox placement, you need to prove a few things: You’re a legitimate sender You’re sending content people actually want Your recipients trust you You now need to focus on building your domain reputation. Send emails to people who genuinely want to hear from you. And whatever you do, don’t try to game the system because Gmail doesn’t fall for tricks. If you're still thinking, "But I only sent one email with a weird subject line," well, Gmail remembers, just like an elephant, but with algorithms. Have you experienced similar deliverability mysteries? Let’s discuss them in the comments or send me a message. Maybe not one with “URGENT: Confirm Bank Details” as the subject line. --- ### Zero-Click Email Newsletter: Why Fewer Clicks Can Mean More Engagement > Find out what a zero-click email newsletter is and how it can transform your approach to reader engagement and loyalty. - Published: 2025-04-30 - Modified: 2025-04-30 - URL: https://moosend.com/blog/zero-click-email-newsletter/ - Categories: Email Marketing - Levels: Beginner We’ve been trained to chase clicks. Every email, headline, and CTA is designed to get the reader to go somewhere else. But what if the real value of your newsletter isn’t in where it sends people but in what it gives them right there in the inbox? Zero-click content isn’t new, but it’s getting traction as AI tools like ChatGPT and changing search habits push people to expect instant value. On social media, the best posts don’t ask for clicks; they give everything upfront. So, email is next. In this post, we’ll explore what a zero-click email newsletter looks like, how to make it valuable and engaging, and why less clicking can actually lead to more loyalty. What is Zero-Click Marketing? Zero-click marketing is a content strategy whose goal isn’t to drive traffic elsewhere but to deliver immediate value to the audience where they are already. Instead of teasing information and asking for a click, the full message is shared upfront. Think of a LinkedIn post that teaches a full concept in a few paragraphs or a tweet thread that breaks down a topic without linking to a blog. Why is Zero-Click Content Getting Traction? The answer is simple. Zero-click content is rising because people want answers faster, and AI tools like ChatGPT have changed how we search. Let’s say someone types: “Best moisturizer for oily skin under $30 with good reviews. ” Here’s what OpenAI's ChatGPT has to say about it: As you can see, the AI tool gave us the best options along with product images, prices and benefits. A few years ago, we would’ve clicked through five blog posts, skimmed reviews, and compared prices across sites. Today, though, consumers expect a direct list with product names, prices, and maybe even links all in one place. That expectation doesn’t just stay in search engines. It follows them into social media feeds, where the best posts give full value upfront. And now, it’s reached the inbox. How Does Zero-Click Marketing Apply to Email? In email marketing, zero-click means giving your subscribers everything they need inside the email. This means no landing page or “read more” link, but complete, helpful content they can consume without leaving their inbox. This may seem counterintuitive if you're accustomed to measuring success by click-through rates (CTR). But in reality, not every email needs to push traffic. Think of it this way: Have you ever watched a TikTok video that ends with “Part 2 in the next video... ” and suddenly the comments are full of people asking for the link, or what happens next? That’s frustrating, and you don’t want your newsletter to feel like that. If readers have to go somewhere else to understand your point, you create friction, which leads to disengagement. When you deliver the whole message to the inbox, readers walk away with value. They remember that, and when they’re ready to act, they’ll know exactly who to return to. A very common use case of zero-click content is in marketing newsletters. Here’s an example from CartHustle, where subscribers receive the information upfront without being redirected to any blog posts: Why Not Every Email Needs a Click-Through For years, email marketing success was tied to the click. CTAs, landing pages, product links, every element was designed to move the reader out of the inbox and into the next stage of the sales funnel. That strategy still has its place. But it’s no longer the only way to measure value. Trust, habit, and recognition matter more than a few clicks. Viral content gets attention, but it fades fast. If you consistently deliver useful content, though, you stop being just another sender. You become a trusted source people open without thinking because they know they'll walk away better informed. Chances are, you’ve already used this approach without realizing it. Educational emails often follow this format. They don’t push a sale but explain something useful, break down a process, or teach a concept. These emails build trust and authority over time. And as you’ve probably noticed, they don’t need a CTA to deliver value. But what about your return-on-investment (ROI)? Zero clicks doesn't mean zero ROI It’s a fair question, especially if you’ve always measured success through CTR. When you deliver complete, useful content inside the email, you’re building loyalty, which, over time, leads to higher engagement, better customer retention, and stronger conversions. So yes, there may be fewer immediate clicks, but there’s more long-term payoff. Remember, when the content stands on its own, the results follow. Inside the Zero-Click Newsletter: What It Is and What It Isn’t As mentioned above, zero-click email is about delivering value. That means no teasers, no “read more,” and no content cut short, right? The goal is for your subscribers to finish the email feeling like they got something useful, whether that’s a new idea, a practical tip, or a piece of insight they can act on immediately. However, this doesn’t mean you can never include a link. It means the point of the email isn’t the click but the content itself. If a reader can learn something, understand a topic better, or feel more informed without going anywhere else, that’s a zero-click win. A zero-click email is: A self-contained piece of content with a clear takeaway A complete story, insight, or tutorial delivered to the inbox An opportunity to teach, inform, or inspire without redirecting A tool to build trust, authority, and habit over time A value exchange that happens instantly, not after a click A zero-click email isn’t: A teaser with a vague summary and a “read more” link A click-dependent message that only makes sense off-platform A traffic-driving tool disguised as a newsletter An email that holds back value to boost engagement metrics A placeholder that pushes readers away before offering anything useful Below, you can see an example of what a zero-click email isn’t: SoYoung gets the headline right. It’s clear, useful, and promises value. But the tips are locked behind a click. From an email design standpoint, the CTA works. It’s bold and action-driven, but here’s where strategy matters. If the goal is to build trust and long-term engagement, this is a missed opportunity. Below, let's see some real zero-click email marketing campaigns that hit the mark. Zero-Click Email Newsletter Examples Now that we’ve covered zero-click emails and why they matter, let’s examine how they come to life in real inboxes. Tommie Copper’s tips One of the most popular zero-click formats is the tactical how-to, a short, instructional email that teaches something practical without sending readers elsewhere. Subject line: How To Improve Your Lower Back Strength | Tommie's Tips Tommie Copper delivers a great example of a zero-click email by turning a common wellness topic into a self-contained guide. What works: The subject line promises value, and the email delivers on that promise without requiring readers to click. Each exercise is fully explained with clear visuals and step-by-step instructions. There’s no need to visit a blog or watch a video. The reader gets everything right there in the email. By providing real value upfront, the brand builds trust and increases the likelihood of future opens. Lastly, readers who find value may still choose to explore the website, but that decision comes after they have found value, not before. Moosend’s seasonal content This holiday email from Moosend shows how SaaS businesses can use zero-click email newsletters creatively to deliver value while staying fun and brand-relevant. Subject line: Day #12 Bake It Till You Make It Built with Moosend’s drag-and-drop builder, this Christmas email centers around a festive cookie recipe. What works: Everything the reader needs, from ingredients to step-by-step instructions, is included right inside the inbox. Visually, the email is well-formatted with bold headers, numbered steps, and just the right amount of seasonal flair to make it engaging without being overwhelming. While it includes a supporting link to Moosend’s workflow library, the primary message is self-contained and actionable. The result? A feel-good email that builds trust without pushing a product. Create your zero-click email Then I Met You founder’s note Another effective zero-click email newsletter example is the founder's message. These emails are personal and reflective, offering insight or perspective directly in the inbox. Subject line: A Note From Our Founder This founder's note email from Then I Met You is heartfelt, rich in email storytelling, and full of brand personality. What works: It walks readers through key moments: a movie night to support AAPI Heritage Month, a community event in California, and meaningful partnerships with charities. Photos are embedded directly into the message to make the email more engaging and readable. Each experience is described clearly with no need to click away. This zero-click email newsletter provides readers with everything they need: brand values, real stories, and emotional connection, all within the body of the email. Further reading: Check our email storytelling guide to learn how to harness its power. Bonjoro’s product lessons Zero-click doesn’t just apply to tips and notes but also works beautifully for product education. Subject line: Lesson 2: Create messages that convert Bonjoro delivers a strong example of a product-focused zero-click email newsletter. What works: Instead of directing readers to a blog or gated resource, the email acts as a mini-lesson. They have split their campaign into multiple emails (Lesson:1, Lesson:2, etc. ) to ensure the tips don't overwhelm the recipients. Each tip is clearly explained, with visuals and examples embedded into the content. The link only acts as supporting material to show the actual video. By the end, the subscriber will have a better understanding of how to use the product and why it matters. Camille Styles’ newsletter reset Think of zero-click emails as your inbox blog post. You can insert the necessary information and break it down using headings, images, and more to make them look like long-form resources, but they’re actually emails. Subject line: How to Create Your Vision and Build the Life of Your Dreams Camille Styles’ email feels like a blog post that walks readers through a reflective New Year’s reset, shares a personal story, offers a “Detox Soup” recipe, and even includes veggie swap ideas. What works: The content is beautifully formatted to increase readability. It includes original photography to make it more personal and fun. The microcopy underneath the images adds more context to the visual content. It gives readers immediate value through a recipe they can try, a ritual they can adopt, and inspiration they can carry into their week. How to Create a Zero-Click Email Newsletter That Works Now, let’s see how to craft a zero-click newsletter for your subscribers. 1. Deliver value upfront A zero-click campaign only works if it delivers on its promise in the subject line or header. That means no “read more” links as the main event. Instead, give readers everything they need right there in the email. For example, if you're sharing a how-to, include the full steps. For a product guide, show the use case or result directly in the content, and for a founder's story or brand insight, ensure it reads like a complete message. This approach respects your audience’s time and attention. It also shifts the role of the email from being a traffic magnet to a value driver. What to keep in mind: Skip the “curious? ” tease and start with the core insight. If you’re listing tips, include them all, avoiding hiding the rest behind a CTA. Use formatting (headers, bold text) to surface key takeaways. Lastly, ask yourself: “Can someone learn or do something useful with this email alone? ” That’s how you’ll ensure you have a valuable piece of content that your audience will appreciate. 2. Stick to one core idea per email Zero-click marketing leads to longer, text-heavier emails. And if you cram multiple topics into a single send, you'll only complicate your message and overwhelm the reader. For a successful zero-click campaign, lead with one clear idea, whether a tip, a product insight, or a quick lesson, and structure your content around it. If you have more to say, spread your ideas across an email series like Webstarts did: Like the example, you can take your content plan and break it down by theme, regardless of industry. A beauty brand, for instance, can create the following email sequence: How to Build a Morning Routine for Oily Skin What Order to Apply Your Products (and Why It Matters) 3 Common Mistakes That Are Sabotaging Your Results This way, each email delivers focused value and keeps your audience returning for the next part. 3. Format your content for easy reading A well-formatted email makes your content easier to scan, understand, and remember. Formatting becomes even more critical in a zero-click newsletter, where all the value is delivered inside the inbox, usually in a longer form. Here's what you need to break it down effectively: Strong headers and subheads to guide the reader through the content. Bullet points to make lists digestible. Bold text to draw attention to the takeaways you want them to remember. White space to make your email breathable, scannable, and not overwhelming to open. Short paragraphs (1-3 lines) to promote readability. Now, let's see another example from Camille Styles’ email, using headings, visual separation quotes, and bold text to add structure to a rather lengthy message: Remember, the easier your email is to read, the more likely it is to be read. Also, as mentioned above, creating a zero-click email newsletter is a lot like writing a great blog post. If you already know how to format content for readability through headers, spacing, and visual hierarchy, then you’re halfway there. 4. Use interactive elements to encourage engagement Engagement doesn’t always need a landing page. Small, built-in interactions can go a long way toward making your email feel personal and dynamic. Use reply prompts to gather insights or feedback. Ask simple questions like, “What’s your biggest challenge right now? ” or “Would you try this? ” and encourage readers to respond directly, either through email or social. If your ESP supports it, add a one-click poll or emoji reaction bar to make it even easier for readers to participate. The goal isn’t just engagement but connection. By lowering the effort it takes to respond, more people will. Adding interactive elements will bring energy and personality to longer emails, keeping readers interested from start to finish. 5. Add visuals that support your zero-click content Visuals can elevate a zero-click email, but only if they serve a purpose. Dropping in a stock photo or generic image just to “break up text” doesn’t help. In fact, it can distract from the message or make the email feel less intentional. Your visuals should support your message. If you share tips, for example, use simple diagrams, step-by-step graphics, or GIFs demonstrating the action. Taylor Stitch used actual photos of the event to capture the atmosphere and tell the story visually. This choice makes the content more authentic and memorable, adding depth to the message. Here's how to visually approach different types of content: Tutorials or how-tos: Step-by-step GIFs, short animations, or visual breakdowns. Product tips: Images showing the product in use or real-life benefits Quotes or insights: Pull quotes designed like social tiles or clean text overlays. Recipes or routines: Flat lays, ingredient visuals, or visual sequences. 6. Include microcopy to guide tone Microcopy is a small text usually appearing in CTA buttons, image captions, section intros, or even at the end of a sentence. For zero-click email newsletters, these small bits of text will help clarify meaning, set the tone, and add personality without overwhelming the layout. For instance, you can use microcopy to bridge ideas, set context, or lightly reinforce your brand voice. A quick line before a new section or a thoughtful caption under a visual can make your email more human, intentional, and easy to follow. Masters in Marketing uses microcopy throughout their email to create a casual, confident tone using quick asides like “Yep. About as far from a product conversation as you can get,” or “I suggested a Viking funeral. ” These small touches can make the content more interesting without interrupting the flow. 7. Keep it mobile-friendly Most people read emails on their phones, so if your design doesn’t work on mobile, it doesn’t work at all. Stick to a single-column layout to avoid awkward wrapping or horizontal scrolling. Use large, legible fonts and sufficient spacing between sections to prevent your content from feeling cramped. Here’s a good example from Gala Darling’s newsletter: Your email should also load fast, look clean, and feel effortless to read, whether someone’s opening it at their desk or in line for coffee. 8. Rethink your success metrics Once you stop designing emails around the 'click', you need a new way to evaluate performance. Start by defining success for each type of email, such as awareness, engagement, and education, and match your metrics to that goal. If the purpose is to build trust or share a tip, measure how many people opened and stayed. Use scroll depth or read time (if supported by your ESP) to gauge content engagement. You can also add reply prompts to gather qualitative feedback and track forward rates to see what content people feel is worth sharing. You can ask yourself the following questions to establish your metrics for zero-click success: Did people open it? Did they scroll? Did they reply? Did they come back next time? Lastly, don’t ignore unsubscribes, as they can tell you when your content is lacking or trying to do too much. The Do’s and Don’ts of Zero-Click Email Newsletters A zero-click strategy doesn’t mean abandoning best practices but adjusting them to match how people engage today. Here’s a quick checklist to remember before you dip your hands into the zero-click email marketing sand. Do Make the content self-contained so the reader gets full value without leaving the inbox. Use subheads, bullets, and white space. Add simple interactive elements like polls, reply prompts, or quick surveys to encourage engagement. Track metrics that reflect attention and usefulness, not just clicks. Stay consistent with your brand tone and message quality. Don’t Tease content just to force a click. Cram in long paragraphs that make your message hard to read. Focus only on open and click-through rates. Hide important takeaways behind buttons or external pages. Assume no click means no interest. From Zero to Hero Email Marketing Zero-click email marketing may go against everything you’ve been taught. We even contradicted ourselves here by suggesting you skip the CTA. But we didn’t say that without reason. When done right, these emails will strengthen your strategy by building trust and driving long-term results. So here’s your challenge: Send one email this month with zero required clicks. No redirects or vague teasers. Just real value, delivered right there in the inbox. It might feel risky, wrong even, but it might also be the email your audience remembers. You may even get requests for more content like that. Now, that'll be a win, right? If you want a reliable email marketing platform to create your zero-click campaigns, you can try Moosend for free. --- ### 50+ Cold Email Subject Line Examples to Boost Open Rates > Maximize your open rates with these cold email subject lines, suitable for different purposes and audiences. - Published: 2025-04-25 - Modified: 2025-04-25 - URL: https://moosend.com/blog/cold-email-subject-lines/ - Categories: Email Marketing - Levels: Beginner You’ve crafted the perfect cold sales email and you’re ready to captivate your audience. “KPIs, I’m coming for you! ” But wait, something’s still missing. And this “something” can greatly impact the performance of your cold emails. “Oh no, I still need to write the subject line,” you sigh. This guide is dedicated to the unsung heroes of your outreach email success–cold email subject lines. Learn how to craft attractive opening lines that will spark recipients’ curiosity and elevate your open rates. Plus, find cold email subject line examples for different purposes to get inspired. What Is a Cold Email? Cold emails are sent to email recipients you haven’t contacted before to introduce yourself or your business. They can serve multiple goals, including lead generation, sales, networking, or event promotion. It’s an affordable email marketing tactic that can lead to new business opportunities and benefit both parties. While cold email outreach is usually handled by sales and marketing professionals in SaaS and B2B, it’s a common practice in B2C, too. Here’s an example of a cold email we recently received, which was descriptive and to-the point: Subject line: Content Collaboration between Moosend & Most marketing and sales reps use cold email marketing software and CRM solutions to manage these emails end-to-end. Email marketing platforms like Moosend are also handy—they offer various segmentation, automation, and personalization tools to build cold email sequences that will make an impression. Good copywriting skills are essential to convince recipients to open and respond to those emails. With an average open rate at 24% and a response rate at 8%, it takes effort to meet your readers' expectations and needs. But with the right copywriting and strategic tactics, you can improve your metrics. Why You Should Create High-Quality Cold Email Subject Lines Effective cold email subject lines are like keys to treasure troves. Without them, all the goods will simply go to waste. Here are some of the benefits of a compelling cold email subject line: Boost open rates: A well-written subject line can make a strong first impression and encourage readers to open emails out of curiosity. Stand out in the inbox: Attractive subject lines can grab readers’ attention in crowded inboxes and yield higher open rates. Build trust: A clear and authentic subject line helps recipients feel at ease and show trust in the senders’ intentions. Increase engagement: Great opening lines set the tone of what recipients can expect from the email content to encourage interested recipients to interact with it. Create a sense of urgency: When targeted to pain points or solutions and backed up with numbers or time-sensitive cues, they can instill FOMO and anticipation. But what materials make resilient keys? From asking quick questions, to offering limited time offers, to addressing prospects’ pain points, you can try different tactics to find what suits your target audience. 50 Best Cold Email Subject Lines for Different Scenarios Browse through this table to find attention-grabbing subject lines for winning cold emails. Find examples for different scenarios and customize them based on your needs. , ready to boost your revenue? Have time on Tuesday? Do you face this challenge? A quick idea to face can you keep a secret? Curious about Here’s our growth secret Want some fresh benchmark data? I found you through Feeling insecure about ? Let me help” So nice to meet you, , you’re not alone I'd love your feedback on Time for a quick chat? Let's connect and discuss Hello from Willing to explore new opportunities? Don’t miss out on Did you know this about ? , free for a quick chat tomorrow? , before you decide... Did you have any questions? Just a friendly reminder to check this out Any thoughts on our proposal? Let’s finish what we started Still thinking about it? Let’s chat A few more insights on Let’s keep the momentum going Pleasure meeting you at , I really don’t want you to miss this, ! Let’s grow together and be alright Mutual connection with , and... Want to accelerate your business growth? Free consultation offer from Ever faced this challenge? Need solutions for ? Hit me anytime , let’s discuss your article on Do you remember me, fellow alumni? Ready to scale? Explore our proven strategy Strategy swap opportunity – interested? On-demand webinar: How to beat Industry leaders recommend Exclusive invitation to Just one week to join , your personal invitation to Forgot to RSVP? is on Discover the future of at Limited spots for –join today! Event alert: – Sign up! Save your spot for today To improve or tailor one of these copy suggestions, you can use an AI writer. Type the right prompts and deliver stunning subject lines to your target audience. Try Moosend's AI Most Common Types of Cold Emails A cold email outreach can serve various purposes, based on the categorization above. Nevertheless, your subject line should perfectly align with the email content to hint to recipients what your email is about and indulge them to open it. Let’s see some of the most popular cold email types: Sales and lead generation Sales reps seek quality leads and take part in converting them into customers. A sales pitch usually aims at closing demos and free trials, but to present it, you need a catchy subject line to impress first. Cold emails are also valuable for marketers trying to move high-quality leads down the funnel through content, such as eBooks or blog posts. Here’s a cold email template inviting recipients to boost sales significantly: Relationship building Cold emails are also popular for networking. You can introduce your brand to businesses you’d like to partner with for mutual benefit. For instance, growth marketers often reach out to successful blogs for link exchange to boost website traffic. Here’s a collaboration cold outreach email to get a better grasp. The subject line says it all: Follow-up and engagement Cold email campaigns don’t always result in great metrics, but this doesn’t mean you should just give up. Your recipients’ inboxes are most likely packed with heavy loads of emails already, but a well-written follow-up email can flip the story. Especially if the copy is spotless, from head to toe. Growth opportunities What about professionals who want to reach out to an investor or a business for potential opportunities? While it first sounds like a challenging task, sending cold emails is much better than staying silent. In fact, many people appreciate that courage and give those senders a shot. Event promotion Many marketers send cold email invitations to high-quality leads to promote events, such as webinars and workshops and boost registrations and attendance rates. Here’s another example, addressing a pain point and a benefit to attract readers: 7 Cold Email Subject Line Best Practices Want to create a cold email subject line from scratch? Here are some easy tactics to craft copy that won’t go unnoticed: 1. Keep it short and urgent Snappy and short subject lines, between 20 to 40 characters, receive a higher open rate than longer versions. They’re easier to read and optimized for tablets and mobile devices. Adding a splash of color through emojis is also a clever tactic to attract attention. The word count is not the only factor securing a great subject line. Choose actionable words and phrases that reflect the email content and add a sense of urgency to promotional cold emails. Phrases like “exclusive invitation” or “limited time” can motivate readers to act faster. 2. Craft personalized subject lines While a good subject line can attract most recipients, personalizing them can yield more email open rates. People respond faster to messaging that resonates with them. One effortless way to do this is by adding the recipient’s name through custom fields. You can also add a form of social proof, such as the name of the person who introduced you to the recipient, or the source you read about them. Include this information organically inside the subject line and continue with personalized email content to sustain that effect. 3. Highlight the value of your email Every sales or marketing strategy should meet two important requirements to flourish: bring value to the customer and build anticipation around your brand offer. The same applies to your subject line. Not only should it attract recipients but also instill a fear of missing out early on. If you read the different subject lines of the previous section more carefully, you’ll see that many include pain points and challenges. Readers recognize something they want to tackle faster, including the benefit of opening this email. Just ensure that their pain points align with what you can offer them. 4. Choose the right timing A great subject line goes hand in hand with perfect timing to maximize its potential. Salesmate pinpoints a specific timeframe that can lead to winning results: 4-8 AM, followed by 8-12 AM. These send times secure that your email stays in the first positions in your recipients’ inboxes every morning they log in to receive the attention they deserve. Sending them on Tuesdays and Thursdays is best to secure open rates and responses. Finally, before sending a cold email, consider the time zone of your recipients. 5. Re-engage recipients through follow-ups No matter how catchy your cold email subject lines are, you’ll often need to master your follow-ups to capture the attention of potential customers. Craft compelling subject line versions of your initial copy for inactive readers to boost open rates and conversions. From offering more insights, to adding urgency cues, to asking questions about their thoughts on a topic, decide what’s best for your audience and give it to them. To ensure that these subscribers receive a follow-up, use email automation software like Moosend with premade workflows to set them up in advance. 6. Experiment with A/B testing Sometimes following best practices is not enough to craft converting subject lines. Applying a data-driven tactic leads to safer decisions, highlighting what your target audience is more intrigued by. A/B testing is a valuable tool for every salesperson or marketer, helping them choose between different writing styles, among other elements. For example, try out a subject line with a more urgent tone and a simple question to find which version attracts more open and conversion rates and send it to most of your recipients. 7. Avoid spam folders—and words Did you know that adding certain words to your subject lines can signal to spam filters that your content is flaky, putting deliverability at risk? Or worse, make recipients drag your emails to the spam folder themselves? First, ensure that your sender name and email address are official and contain your business name. Avoid sending from no-reply addresses as you’ll block responses. Finally, remove spam trigger words such as “extra cash” or “no hidden costs” and “very urgent” to purify your content. Keep Cold Email Subject Lines Warmed Up Picture your recipients sitting at their desks on a busy day trying to cross out tasks from their checklist. What subject line would capture their attention under these hectic conditions? Of course, an AI writer will always be there to simplify the process. Just help the virtual assistant visualize the recipient, too, to reach a consensus. --- ### Milestone Emails: Benefits, Types & Examples [2025] > Birthdays, company anniversaries, customer activities—discover different milestone email types and best practices to engage subscribers. - Published: 2025-04-23 - Modified: 2025-04-23 - URL: https://moosend.com/blog/milestone-emails/ - Categories: Email Marketing - Levels: Beginner Celebrating milestones is a cornerstone of strong relationships. Just as we cherish anniversaries and birthdays with loved ones, recognizing key moments in customer journeys can create long-lasting bonds and drive engagement. After all, who doesn't love a good celebration? In the world of email marketing, milestone emails are the unsung heroes. They might not be sales-oriented, but they can drive engagement and conversions in multiple ways. These emails feel more personal, leading to higher open and click-through rates. Plus, you can enhance them with offers, making them perfect opportunities for cross-selling and upselling. What Is a Milestone Email? Milestone emails are automated messages that celebrate significant customer and company milestones. Common triggers for these emails include birthdays and customer anniversaries, such as the one year since a customer's first purchase. Businesses often combine these celebratory emails with incentives to boost sales and foster customer loyalty. For instance, they might offer discount codes at key moments in the customer journey to express gratitude while also driving sales. Most marketers use email automation software like Moosend to set up and schedule these emails based on specific triggers. These platforms usually offer ready-made workflows and email templates, making it easy to tailor milestone emails to your needs. Try Moosend for free Why Should Businesses Send Milestone Emails Personalized emails have a greater impact on email recipients, especially when they’re timely and relevant. Milestone emails check those boxes, leading to various business benefits: Increase customer engagement: Recognizing milestones makes customers feel valued, acknowledged, and appreciated, fostering a stronger relationship with a brand. Boost conversions: When tied with enticing special offers and powerful call-to-actions, they can increase sales and conversions. Enhance customer loyalty: Creating memorable, personalized experiences through valuable content can lead to long-lasting customer relationships. Improve brand image: The emotional connection caused by milestone emails can strengthen a business’ image, enhancing brand loyalty. Build a strong community: Nurturing prospective and existing customers with those emails makes them feel part of an extended community catering to their needs. To bear fruit, you should use informed customer data, otherwise your email campaigns will sound off and irrelevant. Thankfully, most CRM and email marketing platforms have intuitive analytics tools to provide you with historical and real-time data. Types of Milestone Emails with Examples Businesses can choose different milestones to celebrate with customers based on their niche and goals. Here are some of the most common email types, including examples from notable brands: Birthday emails Most people love receiving birthday wishes and presents from their loved ones. Sending heartwarming emails with incentives such as discount coupons makes them feel valued and seen, leading to extra loyalty points. To make birthday emails even more effective, you can send personalized recommendations based on previous purchases, creating upselling and cross-selling opportunities. This will add an extra personal touch to an already kind gesture. You can also set up a reminder email for non-openers to boost conversions. Check out this beautiful birthday email by Camper, offering a generous discount for the customer’s next purchase. They added a few product recommendations they might be interested in to make it more attractive: Subject line: Happy birthday! Customer anniversary emails You can create distinct types of customer anniversary emails based on your business model. If you offer a service, celebrate one year since the first signup or registration. Send a special reward, such as a discount or exclusive access to a special event, to show them what their loyalty means to you. If you’re blogger, thank them for staying around and set expectations for the next year, including topics you’ll cover. As for B2C, you can send them on the anniversary of the first purchase and cherish customers with a discount code or similar rewards to rekindle your relationship. Here’s an amazing example by Etsy, with a 5% discount for the next purchase: Subject line: Enjoy $5 OFF! Customer milestones In addition to celebrating firsts, you can also recognize activity milestones. For example, congratulate your customers for reaching a certain number of orders, points, or referrals, and reward them with a unique incentive, such as a limited-time offer. This not only pleases them but also encourages engagement. This approach is impactful for B2B and subscription-based business models. By acknowledging customers' progress, you remind them of the impact your platform has had on their success. Grammarly sends regular milestone emails to celebrate users’ progress, with personalized insights. Subject line: You've reached a new weekly streak milestone! Company achievements Has your company reached a new milestone, such as a new product or feature launch? Have you recently redesigned your website or opened a physical store? Then nudging customers with a milestone email would be valuable. Also, mention what this achievement means for them in terms of customer experience to boost engagement and excitement. Here’s how Myndlift announced their new feature launch to their customer base: Subject line: NEW: Like tracking your daily steps... but for your brain! Company anniversary Birthday emails are not just for customers—businesses can celebrate their own birthday or product anniversaries as well. The email content can take various forms based on the goal each brand sets. For instance, you can highlight some of the biggest achievements you’ve made over the years, plan a flash sale, or introduce unique initiatives like Starbucks: Subject line: 50th anniversary celebration Best Practices for Engaging Milestone Emails With so many company and customer first-time anniversaries and achievements to choose from, planning your milestone becomes a bit overwhelming. To make your milestone emails shine, it's important to have a clear plan. Here are some steps to help you maximize their value: 1. Set your milestone email goals What business areas would you like to improve through milestone emails? Are boosting loyalty and retention enough or are you seeking a sales booster, too? Asking yourself these questions will help you find the right milestones to recognize with your audience, catering to different segments. Let’s imagine that you have a SaaS business and have decided to celebrate first-year customer anniversaries. You can send different messages to people who’ve already renewed and inactive customers. Share heartwarming wishes to the first with free resources to honor them for their loyalty, and exclusive discounts to the latter to keep them on board. In this case, we aimed at two goals simultaneously; customer satisfaction and retention. Time to pick your own goals and tailor them to customers’ lifecycle stages to boost engagement metrics. 2. Write an attractive subject line Want to ensure that subscribers will spot your email in busy inboxes and, most importantly, open it? Then you need a special subject line that will make an impression and indulge readers to learn more. Check out these compelling milestone email subject lines for different goals: Check Out Your 2025 milestones! Happy 1 Year! Special Gift Inside It's Your Birthday! Enjoy a Gift! 500 Points! Unlock Your Reward New Feature Alert! Check It Out 10 Years! Join the Celebration Overall, your subject line should be up to 40 characters and reflective of the email content. Use words hinting at celebratory vibes and if you share a special incentive, mention that too. Unsure about the efficiency of your subject line? Use an AI writer to improve your copy based on your goals and industry or conduct A/B testing to find the winning version. 3. Hyper-personalize your messages While milestone emails are already personalized, certain targeted email marketing tactics can lead to better results. One simple way is adding your customer’s name on the subject line or email intro. Here’s a personalized birthday email example by Nintendo: Subject line: Today it’s all about you, Smiles Davis! Source Dividing your audience into segments can maximize your conversion potential. Schedule different milestone emails to customers based on their engagement level and preferences, especially if you offer a wide range of options. For example, if you offer wellness services, send different content to users who’ve signed up for nutritional insights and those who’ve chosen you for fitness tips. You can also use dynamic content to present different content to subscribers based on your selected criteria. For instance, when combining your birthday emails with a discount incentive, sharing personalized product recommendations can elevate your sales. 4. Craft unique content What should a milestone email include to be engaging and promote long-lasting relationships? Craft your email copy in a heartwarming tone to move subscribers, mentioning why you love having them as part of your community. Depending on your goal, focus on company or customer achievements and add a few info of what to expect next. Enhance your content with engaging visuals or GIFs that emphasize the celebratory vibes. Want to make your content even more creative? Add a GIF or infographic to grab readers’ attention faster. Plus, when offering a special incentive, ensure it’s easy to spot inside by mentioning it early on or bolding certain words. Clearly mention how to claim the reward to avoid confusion, or worst, disappointment. 5. Create a clear call-to-action Most milestone emails come with unique incentives to delight customers who’ve engaged with the brand for long. Whether it’s a discount, a free resource, or loyalty points, invite them to complete an action to boost engagement. Design a call-to-action button that stands out from the rest of the text to make it easy to spot and easier to tap for people who read emails on their mobile. Write action-oriented copy, especially for limited-time incentives to add a sense of urgency. “Claim now” will be more effective than “Learn more” to increase conversions. And if you don’t offer a special reward, motivate your audience in different ways. For example, invite them to explore different opportunities your brand offers to expand their experience. Or challenge them to post their products on social media to enter a competition and claim a special prize. 6. Analyze data and refine Once you start collecting data from your milestone emails, analyze it to determine if your goals are met. For example, if you’ve shared a discount code, open and click-through rates will show you how engaging your content was. But code redemptions will tell you whether your campaign was a success. To nail the optimization process, apart from existing data, conduct A/B testing to see what patterns appeal to your customers the most. Overall, data-informed processes can elevate your milestone email strategy and help you create emails that leave a lasting impression to customers, by wholeheartedly acknowledging their achievements. 5 Best Milestone Email Examples & Why We Loved them Need more inspiration for your next emails? Explore 5 milestone emails and why we chose them: 1. Peloton’s activity milestone email Subject line: , check out your 2024 milestones Peloton sent a yearly review email to inform users about milestones they reached in 2024 and pump them up for next year: Why it works: They created a personalized subject line including the recipients’ name to yield higher open rates. They built an infographic with different milestones users reached including total miles traveled and calories burned. They shared the recipients’ workout personality and a download option to share it with friends. 2. Teachable’s birthday email Subject line: It’s our birthday... Teachable celebrated their 10th birthday offering a limited time offer to subscribers to thank them for their loyalty. Why it works: They visualized the core components of the email—the birthday and incentive—to make readers spot them fast. They designed an outstanding CTA with direct copy to create a sense of urgency and boost conversions. They shared a brief description of their milestones during their journey to show customers how they’ve grown over the years. 3. BareMineral’s anniversary email Subject line: Our anniversary gift to you? 15% OFF BareMinerals created a customer anniversary email including the first day they met and a generous incentive to mark this day: Why it works: The subject line clearly reflects the content of the email, including the incentive. They placed the gift at a prominent place, followed by a “Shop now” call-to-action button to create a sense of urgency. They added a section with personalized product recommendations to boost sales. 4. Apple’s grand reopening email Subject line: Grand Reopening: The Apple Store, Oakridge. Apple sent an email to invite subscribers and customers to the grand reopening of the store to celebrate this milestone together. Why it works: They added valuable information about the event at the top to grab readers’ attention. The copy explained what customers can expect from the new store to build anticipation. They shared their giveaway initiative including terms and conditions to clear the air. 5. Rothy’s sustainability milestone email Subject line: 200,000,000+ PLASTIC BOTTLES Rothy’s created a milestone email to share their recycling and sustainability achievements with customers: Why it works: They proved that they stayed true to their values and met their sustainability goals. They thanked customers for their support and added a link to their sustainability hub to display their initiatives. They set expectations for similar initiatives they want to run in the future. Premade Milestone Email Templates to Save Time Ready to craft your next milestone email? Check out the templates below to kick off the creation process smoothly. We’ve included two HTML email templates you can simply tailor with Moosend’s editor, and two plain text ones. 1. Birthday email Customize this email template and wish customers "Happy Birthday" on their special day. Tweak the copy to add your gift: Customize this 2. Customer anniversary email Use this template to celebrate customer anniversaries appropriately, leaving a lasting impression: Tailor this 3. Customer milestone emails Customize this template based on your service to celebrate your customers’ milestones and motivate them to thrive: Subject Line: "100 Workouts! Keep Going Strong" Hi , You've just completed your 100th workout with us! Congratulations! This is a great achievement, and we couldn't be prouder of your dedication and hard work. To celebrate this milestone, we're excited to offer you a special reward: Keep pushing forward and reaching new heights. We're here to support you every step of the way. Best regards, 4. Company milestone emails What about your business’s achievements? Tweak this template and show your customers what you have achieved through hard work, appreciating their support along the way: Subject Line: "10 Years! Join the Celebration" Dear , We’re celebrating a major milestone! This year marks our 10th anniversary, and we want to thank you for being a part of our journey. Here are some the biggest milestones we reached over the years: To show our appreciation, we're offering an exclusive discount for your next purchase. Add at checkout to claim it before . Thank you for your continued support! Warm regards, Milestone Email Do’s and Don'ts Want a snackable overview of best and worst practices that will affect your milestone email performance? Here’s a checklist with important do’s and don'ts: Personalize your email by adding the recipient's name and targeted recommendations based on data. Offer value to customers by sharing rewards or limited time offers to maximize conversions. Keep the focus on the customer even when celebrating company milestones to make content that resonates with them. Avoid overwhelming the recipients with too much information. Keep the message clear and focused. Don’t neglect timing—send them at a suitable time to maximize their impact and relevance. Don’t forget the CTA—without it, customers won’t know what to do next, leading to lower conversion rates. Making Small Achievements Count Whether celebrating a customer's personal milestone or a significant company achievement, milestone emails play a crucial role in fostering engagement and building lasting relationships. These moments of recognition make customers feel valued and appreciated, encouraging loyalty and continued interaction with your brand. And remember, every milestone is an opportunity to celebrate, engage, and grow together, even small ones. In the grand scheme of things, they’re the ones that keep us going every day. --- ### Father’s Day Emails: Subject lines, Templates & Examples [2025] > Explore inspiring Father's Day emails to meet your seasonal goals–including templates, subject lines, and examples from great brands. - Published: 2025-04-21 - Modified: 2025-04-17 - URL: https://moosend.com/blog/fathers-day-email-examples/ - Categories: Email Marketing - Levels: Beginner “What do lobsters do on Father's Day? Shellabrate their dads. ” Lobster or not, Father’s Day is the perfect time to show appreciation to incredible dads in our lives—the ones who can make even the cheesiest jokes sound hilarious. For businesses, sending Father's Day emails is more than just a marketing strategy; it's a way to connect with customers on a personal level and boost engagement, loyalty, and sales. Father’s Day is celebrated at different times around the world. In the US, the UK and Canada, it’s on the third Sunday of June. Knowing when this celebration takes place based on your customers’ location will let you craft timely and relevant campaigns to meet your goals. In this guide, you’ll find valuable resources to create Father’s Day email campaigns that convert, including subject lines, templates, and best practices. Plus, explore email examples from notable brands to get inspired. Why You Should Send Father’s Day Emails While Mother’s Day has been celebrated for many years with zest, Father’s Day is increasingly gaining ground and popularity. And it makes sense; we owe a lot to our father figures and want to honor them, too. Here are some Father’s Day stats that can’t go unnoticed to businesses: The average expected spending person in 2024 reached $189. 81. The top five Father’s Day gift categories included special outings ($4. 5B), clothing ($3. 5B), gift cards ($2. 9B), electronic ($2. 4B) and personal care items ($1. 6B). 50% of consumers shopped for their fathers or stepfathers, 26% for their husbands, 10% for their sons, 8% for brothers, 8% for friends, and 6% for grandfathers. Many consumers purchased Father’s Day gifts online (42%), while other popular choices included department stores (38%), discount stores (24%), specialty stores (22%) and local businesses (19%). The numbers have spoken; eCommerce, retail, and other businesses with great Father’s Day gift options should add this special day to their email marketing calendars to increase seasonal sales. Popular Father’s Day Email Campaign Types What type of emails can businesses share with their audience to celebrate Dad’s Day? Here are some suggestions catering to different business goals, such as boosting sales or brand awareness: Father’s Day gift guides Product recommendations Father’s Day sales Storytelling campaigns Interactive emails Last-minute gift ideas Find what campaign suits your audience’s needs the most and can elevate your business at the same time. For instance, if you’re a small business owner, sending a gift guide might be easier than running a flash sale. Plus, adding storytelling elements with an emotional appeal can show your business values. Best Father’s Day Email Subject Lines Ready to craft your next Father’s Day email? First, you need an appealing subject line to boost open rates and maximize your conversion potential. Here are some compelling suggestions for different purposes: Father's Day favorites Limited edition Father's Day gift Father's Day | Gift Guide Gifts for all your father figures Top picks for him Father's Day gifts that stand the test of time Father's Day gifts they’ll love Come on, Dad deserves it The perfect gift for dads Gifts to make Dad smile Free pizza this Father's Day? Shop our mini Father's Day sale Father's Day Sale! 30% off sitewide Father's Day Sale starts now Father’s Day deals up to 40% off It’s here: The Father’s Day sale Something special just for him 20% off sitewide for Father’s Day TAKE $5 OFF for Father's Day Father's Day sale! Up to 20% off Thoughts on Father's Day Treat yourself this Father's Day! Happy Father’s Day! To a wonderful Father's Day Let's hear it for the dads! It’s Father’s Day—let’s celebrate Your Dad is the Greatest Dads, we salute you Shoutout to all the dads Support for the man who supported you Father’s Day sale ends tonight Father’s Day is almost here Receive your gifts in time for Father’s Day Hurry! Give the gift he’ll never forget Last day to shop for pop Get it FAST for Father’s Day Hurry. Our Father’s Day Sale is ending soon Forgot Father’s Day? We’ve got you covered Hey Siri, what's the best last-minute Father's Day gift? Last Chance: Show Dad you have his back Want to ensure that your subject line will attract your target audience? Use an AI writer to find the best version based on your industry and campaign goal. Make sure it’s up to 40 characters to be readable on all devices. Father’s Day Email Templates to Save Time You don’t need to spend hours designing and drafting the perfect email to make dads’ hearts feel warmer. Use premade templates from email marketing services like Moosend or design tools such as Stripo to spot a design that suits your needs. Here are five customizable ready-made emails to save time–one HTML and four plain text versions for different purposes. To get Moosend’s template, log in to your existing account or request a 30-day free trial. Moosend’s Father’s Day HTML template Hop on the drag-and-drop editor and customize the template to suit your brand style. You can also add product blocks and a countdown timer to instill a sense of urgency: Customize this Father’s Day special offer email template Subject line: Enjoy a special Father's Day discount! Hi , Father’s Day is just around the corner, and we’re ready to celebrate amazing dads in our lives. Whether he’s a dad joke cracker or a DIY master, we’ve got something unique to show them your appreciation. For a limited time, enjoy a special 20% discount on all our products! Use the code DAD20 at checkout to make this Father's Day extra special. This offer is only valid until . Shop now and make this Father's Day one to remember! Best regards, Father’s Day Gift guide email template Subject line: The perfect gift for dad Hi , Father's Day is fast approaching, and it's time to find the perfect gift to show your appreciation. Here’s a collection of handpicked items to make him smile widely: Dad’s Essentials Tech Gadgets: From smartwatches to noise-canceling headphones, find the best gifts for the tech-savvy dad. Fashion Picks: Find stylish apparel and accessories that he'll love. Gourmet Treats: Indulge his taste with gourmet snacks, coffee, and more. Don't wait—shop now and make this Father's Day unforgettable! Best regards, Father’s Day appreciation email template Subject line: Celebrating the superheroes in our lives Hi , “What does the pig give his dad for Father's Day? Lots of hogs and kisses. ” As Father's Day approaches, we want to take a moment to honor the incredible dads who make our lives so special—and fun. To all the dads out there, thank you for being our superheroes. Your love, guidance, and endless support mean the world to us. You inspire us every day with your strength, wisdom, and dedication. From all of us at , we wish you and your family a wonderful Father's Day. Thank you for being a part of our community. Happy Father's Day! Warm regards, Father’s Day last call email template Subject line: Last call for Father's Day gifts This is your last chance to find the perfect gift for the incredible dads in your life. Don't miss out on making this day unforgettable! Enjoy a 15% discount on all Father's Day gifts by using code DAD15 at checkout by the end of . Happy Father’s Day! Warm regards, 8 Inspiring Father’s Day Email Examples Wondering what a successful Father’s Day email looks like? We gathered examples from excellent brands for different purposes to get a better grasp. Plus, we explain why we chose them to help you replicate the ideas that resonate with you successfully: Cometeer’s special discount email Subject line: Upgrade Dad’s Coffee Ritual Cometeer created a unique email campaign with the perfect gift idea to surprise dads–yes, coffee–including a flash sale to motivate subscribers to move to checkout faster. Why we liked it: They wrote engaging and time-sensitive copy, using phrases such as “limited-time offer” and “don’t miss out” to create a sense of urgency. They displayed a great customer testimonial describing Cometeer’s products better than a strong competitor to build trust. They built a beautiful email design, making each section–including call-to-actions– easy to spot. 2. YETI’s free shipping email campaign Subject line: Free Shipping for Father’s Day Free shipping is a common incentive for customers who want to shop dad's favorite products but need a stronger push. YETI adopted that tactic to boost their seasonal sales, with hand-picked items for Father’s Day. Why we liked it: The subject line reflects the content perfectly, motivating interested subscribers to open it. They added spot-on product recommendations, focusing on the benefits dads will reap when they receive those gifts. They included a gift guide for subscribers who want to explore more, inviting them to find the “perfect gift for Dad. ” 3. Postable’s last-minute Father’s Day email Subject line: Send Those Father's Day Cards! Postable gave a last chance to late shoppers to buy special cards and wish “Happy Father’s Day" to their loved ones. Why we liked it: They shared a generous discount to motivate last-minute shoppers to buy. They created a simple design that grabs the reader’s attention straightaway. They added more information above the footer on when to buy to ensure that cards arrive on time. 4. Hestan gift card email Subject line: For the father that has it all... Want to help last-minute indecisive customers make a choice? Hestan shared their gift cards to please dads who’re into culinary products and cooking and give them the freedom of choice: Why we liked it: The subject line is catchy and can grab the attention of people who haven’t found the best gift for their dads yet. The CTA buttons pop out from the rest of the text, making it easy for readers to find it. They included images of delicious-looking meals prepared with their products, making this choice more attractive. 5. Withing’s Father’s Day gift guide Subject line: The cure for Father’s Day gift blues Fatherhood and passion for gadgets usually go hand in hand. So instead of disappointing them with another pair of socks or mug, Withings shared best gift ideas in collaboration with Nokia. Why we liked it: The subject line and email added an interesting humorous twist that stands out from similar campaigns. They added product recommendations for different dad types, such as fitness freaks or data-driven, to find the best gifts. The “Buy now” call-to-action buttons create a sense of urgency. 6. Hawthorne Father’s Day product bundles Subject line: Meet our all-new dad bundle Hawthorne created a personalized, interactive email to help subscribers find the best product bundles to celebrate Father’s Day. Why we liked it: They wrote a brief description for each category to find the best dad gift idea based on hobbies or style. They added minimalistic visuals in each category and combined the color of the visual with the CTA button–a very detail-oriented approach. They included a quiz to help indecisive customers find the best bundle for their fathers. 7. Tuft & Needle’s Funny Email Subject line: The one with the dad jokes. Tuft & Needle created a simple but hilarious email with a compilation of dad jokes and a surprise for those who have the guts to read them all. Why we liked it: They implemented something fun and unique to stand out from similar emails. They nailed their copywriting efforts and highlighted their brand’s authenticity to attract like-minded customers. They added a hyperlink above the email footer to promote their ongoing sale. 8. Fly By Jing’s opt-out emails Subject line: Opt out of Father’s Day? Not all subscribers are interested in celebrating Father’s Day, let alone landing on an overflowing inbox of unwanted emails. Give them the opportunity to manage their preferences and unsubscribe from those emails like Fly by Jing. Why we liked it: The subject line is clear, helping the reader understand what this email is about. They wrote thoughtful copy explaining why they sent this option and what subscribers can expect once they unsubscribe from this list. The “Opt out” CTA button is easy to spot. Tips for Perfect Father’s Day Email Marketing Campaigns Crafting a great email design and copy and combining it with an attention-grabbing subject line can work magic. But sometimes you need more to meet your email goals. Competition will be high those days, so here are a few actionable tips to boost your Father’s Day email performance: Send special gift ideas and explain why customers should buy them–product bundles are also a popular option. Plan exclusive offers and send time-sensitive email workflows to create a sense of urgency and boost your sales. Use segmentation to send more personalized emails, especially if you target customers who celebrate Father’s Day in different countries. Add an emotional appeal to your message by adding heartwarming stories or quotes about fatherhood to make your emails memorable. Use social proof to earn your readers’ trust faster and secure the quality of the promoted products. Ensure responsiveness for all devices by using mobile-optimized templates to secure an optimal user experience. Cross-promote between marketing channels to maximize your reach and boost sales and brand awareness. Let users opt out to reduce spam complaints and unsubscribes and secure a good user experience. You know your audience better than anyone else. Think of tactics that have worked for you in the past and apply them mindfully based on your Father’s Day business goals. Cheers to Heroic, Unstoppable Dads Take a pause and think for a while: What’s the best memory you have with your dad? Bring it to your mind and once the emotions kick in, find the right words to make your readers feel the same. After all, no matter how many tactics you apply, an authentic message will always make a difference, especially for celebrations like these. Happy Father’s Day! --- ### 17 Best Abandoned Cart Email Examples & Templates [2025] > Learn how to create converting abandoned cart emails, the automated reminders sent to visitors who didn't complete their purchase. - Published: 2025-04-18 - Modified: 2025-04-22 - URL: https://moosend.com/blog/abandoned-cart-email/ - Categories: Examples, Marketing Automation - Tags: Marketing Automation - Levels: Advanced You've noticed that customers are adding products to their carts but leave without checking out. You're left wondering what went wrong. No matter the reason, you can win back those potential buyers. Abandoned cart emails help turn hesitation into action. These automated reminders nudge shoppers to complete their purchase—with the right timing, messaging, and incentives. Explore how to set up abandoned cart emails, along with best practices and examples to help recover lost revenue. What Is An Abandoned Cart Email? An abandoned cart email is a follow-up message sent to customers who add products to their cart but leave the website without buying. It's a powerful sales recovery strategy that can reclaim around 10% of lost revenue. These emails serve as friendly reminders, highlighting the items left behind and including a clear call-to-action. To make them even more enticing, some marketers offer incentives like free shipping or discount codes. Why You Should Send Abandoned Cart Emails The good news is that your business isn’t doomed due to cart abandonment. If you want to win back lost customers and increase sales, an abandoned cart email strategy is the best way to succeed. Here are some cart abandonment stats that point to their importance: Abandoned cart products can reach up to $4 trillion annually. In 2025, the average cart abandonment rate reached 70. 19%. B2C businesses using automated cart abandonment workflows see a 50% increase in conversion rate. More than 40% of cart abandonment emails are opened, and half of the subscribers who engaged with the content of the email purchased. Crafting compelling abandoned cart emails is not just a cool way to re-grab your prospects’ attention. It helps you cope with a real revenue blocker and reduce its impact on your business. Common Reasons for Shopping Cart Abandonment While every industry is different, there are certain common issues that can result in cart abandonment: Source Expensive delivery, cheaper options from competitors, and unexpected costs that appear during the checkout process are the main cart abandonment causes. Plus, cart abandonment is often linked to customer intentions. Some may just browse through your website or consider a purchase unnecessary. These findings show that improving your eCommerce site navigation leading to checkout is a must. But since controlling all these factors is not always easy, setting up abandoned shopping cart emails can help you make up for lost revenue. Best Practices for Converting Abandoned Cart Emails with Examples Cart abandonment emails are a surefire way to bring customers back, but this doesn’t mean that any cart abandonment email will work. Follow these best practices to meet your goals. 1. Choose email automation software How can you set up abandoned cart emails without wasting valuable time and resources? Most email marketing platforms offer dedicated features to create converting abandoned cart emails with premade email templates and automation workflows. Besides creating a single email, these tools let you also schedule and trigger abandoned cart emails and sequences to increase your conversion potential. Moreover, you can use segmentation tools to make your abandoned cart reminder emails more relevant to your audience. For instance, Moosend provides users with a premade cart abandonment workflow that can be easily adjusted following the if/then logic. Use cart abandonment product blocks to remind users of what they left behind and tweak your messaging to suit your brand style using the beginner-friendly editor. Try Moosend for free 2. Add a clear sender name The sender name is the initial element that attracts the recipient's attention and might impact the success of your campaign. Pick a trustworthy and well-perceived name otherwise your email might look spammy. Your company’s name is usually enough. To make your email feel a little more personal, use a person’s name in your sender. It’s a simple, yet effective touch that can elevate readers’ experience and gets you closer to a good open rate. Make sure it’s not too long, otherwise it won’t be fully visible in the mailbox. Another great strategy is using a more personal sender name in later messages. While the first abandoned cart email has a more generic feel, the one that arrives a few days later feels like someone from the company took the time to check the cart personally. It will make subscribers feel more valued and eager to open your emails. 3. Create an attention-grabbing subject line Good subject lines secure a high open rate. Once reading it, a recipient decides to open or ignore the email. Depending on your brand you can try different things, from informal, cheerful, mysterious, or even a little urgent. Here are our top 5 favorite abandoned cart email subject lines: Your shopping cart xpires in two days – Save it now! You’re so close to better coffee. Oops... You left something in your cart! You know you want them. Take a second look! Was it something I said? The optimal number of characters for a subject line is between 30-40 to ensure that your sentence will look good on mobile, too. Adding the visitor’s name to the subject line is also a nice addition. It catches the reader’s attention on the spot, creating a personal touch that buyers value a lot. Want to ensure that your subject line is efficient for your target audience and industry? Use an AI writer to find helpful suggestions or conduct A/B testing to find the winning version. 4. Show them what they’re missing Not everyone remembers what they were about to order and may have visited other stores, too. Product images of abandoned items can help, especially for potential buyers still thinking about buying. Check out this example by Trade. They added the product names next to beautiful visuals of abandoned items and links to redirect them to their carts. To make this email even more appealing, include social proof such as customer reviews and ratings to earn prosects’ trust and build up a little FOMO. 5. Write compelling email copy To increase abandoned cart email conversions, your messaging should stand out. A simple trick is staying on brand and keeping it short. Large paragraphs and stories rarely help, so go for something witty and bold, followed by a brief description of the abandoned products. Let’s see some abandoned cart email examples from major brands: Camera Ready Cosmetics’ Scarcity Message Scarcity is one of the most important marketing principles. We tend to place a higher value on things that are in short supply. Creating a sense of urgency or scarcity in your abandoned cart email like Camera Ready Cosmetics can work wonders. If your customers believe a product is available for a limited time, about to sell out, or out of stock, they’ll be more eager to act. Lewis’ Personalized Abandoned Cart Email E-commerce businesses can often come across as impersonal. Personalized emails delivering a friendly, more personal tone in your copy can be a real savior. Lewis chose to reengage lost customers with a friendly email that entices the reader to give their cart another chance. The personalization at the greeting and the signature at the closing of the email creates a welcoming copy that makes the reader appreciate the brand even more. Chubbies’ Humorous Cart Abandonment Email Chubbies have a fun time with their copy, serving fresh content all year round. While it’s not a suitable strategy for all kinds of brands, humor can be highly effective. You can keep your subscribers engaged and drive them back to their cart only because they appreciate a little cheerfulness in their inbox. Finally, it’s normal for customers to need help or guidance while browsing your eshop. It’s also possible that they didn’t complete their purchase because of technical issues. Show you are there for them, by including contact information such as phone number or email address or even a FAQ section. 6. Add a clear CTA The CTA button is one of the most important parts of your abandoned cart email, as it can make or break lead conversion. While strong words are often a great strategy for CTAs, words like “buy,” “shop,” or “complete” may put off some of your customers. Choose low-commitment action words showing readers that you offer them the freedom of choice. For instance, you could ask them to “Return to shopping cart,” “View cart,” or “Get the goods. ” If you’re offering free shipping or a discount code, you can also use this in your CTA by urging them to “Use the coupon. ” Don’t forget to make your button outstanding so the reader doesn’t miss it, as shown in the example by Casper: 7. Segment your recipients Abandoned cart emails not only need to be properly structured and well-timed, but relevant, too. Not all visitors have the same needs or shopping habits, so they cannot be driven back to their cart with the same email. To increase conversions and win back as many “abandoned” customers as possible, use list segmentation. It’s one of the most effective email marketing strategies that helps you get to the root of why a visitor hasn’t completed their purchase and address their specific concerns to make them buy your products. List segmentation lets you group your e-store visitors according to various criteria and send the right email to them. Here are some of them: Repeat vs. first-time customer Shopping history Location Cart size Order value Product type To nail that strategy, get list management software with top-notch capabilities. Look for a platform with a great deliverability rate and additional personalization features, such as custom fields, to create highly targeted emails. 8. Create time-relevant email series Another factor to consider is the timing of your abandoned cart emails. When is the perfect time to win your visitors back? The best option is sending it within an hour from the time of the cart abandonment. Remember that your first email shouldn’t be pushy, but a gentle reminder wishing to help the visitor. If you're planning to send a series of abandoned cart emails, you can adopt a more urgent language in your second email or last call. However, avoid sending too many follow-ups as your content will look spammy. 9. Optimize for mobile devices If you’re only designing emails to look good on desktop, then you’re clearly missing sales recovery opportunities. According to recent stats, mobile users have a higher abandonment rate reaching 85%, calling for better optimization tactics. Most email services—including Moosend—offer mobile-optimized templates to tackle that challenge. You can also look for integrations to run tests for different devices and screen sizes. Overall, a clean format with subsections, white space, and short chunks of text can secure a better experience for mobile users. 10. Make data-informed decisions It’s tempting to rely on your intuition to predict what your audience wants to read when receiving an email, but this strategy might not always lead to great results. Instead, resort to data-informed tactics such as A/B testing. To understand exactly what works and what doesn’t, play around with your subject line, content format, images, and CTA to find what resonates the most with your target audiences. Once you start collecting data from your abandoned cart emails, observe patterns that work and what needs improvement. For instance, check out what subject lines receive higher open rates, and whether certain content formats, such as social proof, lead to higher conversions. Additional Amazing Abandoned Cart Email Examples to Get Inspired Want to see how other brands designed their abandoned cart emails to boost conversions? Here are 9 notable examples and why they work: 1. Beauty Bay Subject line: We’ve saved your bag Beauty Bay created a bold abandoned cart email, without missing the point: Why we liked it: They displayed their brand identity using bright colors, bold texts, and unique photos. They employed a sense of scarcity (“before someone else does”) to motivate readers to act fast followed by a strong CTA. The free delivery incentive makes the offer more attractive and harder to resist. 2. Design Milk Subject line: Forget something in your Design Milk cart? Design Milk stepped into their prospects’ needs and delivered a great abandoned cart email readers can identify with: Why we liked it: The reader understands straightaway from the subject line what this email is about. They wrote empathetic copy, acknowledging their need for extra time to purchase this item. They shared information in the form of icons without boring the reader. 3. Church California Subject line: You left something behind... Church California, an online store with botanical products, used various tools to make their abandoned cart emails a success: Why we liked it: They shared an article below the abandoned products to help prospects decide if they’re suitable for them. They added customer testimonials to tempt readers to buy driven by social proof. They included an unsubscribe button to help recipients opt out if they’re not interested in receiving emails from the brand. 4. Bluemercury Subject line: You have great taste! A little compliment goes a long way, and flattering your prospects like Bluemercury can lead to impressive results. Why we liked it: The headline “we love your choices” gets noticed straight away. They added two CTA buttons with the same goal leading to the customer’s cart. They created a sense of urgency with the words “don’t miss out on” to boost conversions. 5. Timberland Subject line: Can’t Stop Thinking About Me? Timberland nudged cart abandoners and offered alternative ideas to boost sales. Why we liked it: They wrote a creative subject line that’s hard to skip even in busy inboxes. They added product recommendations, similar with the item in the prospect’s cart. They created a CTA button leading recipients straight to the checkout page to save time. 6. Allbirds Subject line: Your Cart Is Waiting Allbirds created a customer-centric abandoned cart email, with emphasis on the return policy. Why we liked it: They targeted prospective customers leaving their cart behind due to lack of return options to tackle their hesitance. They added two icons leading to customer support or service to respond to concerns and win back customers. They created a personalized experience by adding the recipient’s name on the introduction. 7. Native Subject line: Does this count as a humble brag? Native used the social proof tactic to elevate the efficiency of their abandoned cart email: Why we liked it: They wrote an attention-grabbing subject line with a clever wordplay to boost open rates. The added customer testimonials in the form of start ratings to trigger FOMO and build credibility. The added urgency to the CTA buttons to move readers to the checkout. 8. Recess Subject line: you’re so close (to having 10% off) Recess showcased their brand identity in their email design, using pop colors that make a difference: Why we liked it: This follow-up email comes with a 10% discount–also mentioned in the subject line–to boost conversions. Their email copy is short but straightforward, focusing on the incentive. The “I’m ready” CTA button aligns perfectly with the rest of the design assets and colors. 9. The Home T Subject line: Oh no! This expires soon. Don’t miss it. Home T’s cart recovery email focused on announcing zero shipping costs to attract abandoners. Why we liked it: They added an urgent tone straight from the subject line, mentioning that the offer will expire soon. They included a visual of an adorable puppy to make this email campaign more engaging. They added “Free shipping” on the initial call-to-action button to boost visibility. Premade Abandoned Cart Email Templates to Save Time Want to build converting landing pages without wasting extra time? Use one of the templates below and customize them based on your needs. To get them, log in to your Moosend account or request a free monthly trial: Stylish abandoned cart email template Tweak the initial image, copy and fonts based on your brand needs. This template also includes social media buttons for those interested in interacting more with your brand, without necessarily purchasing: Tailor this Minimal abandoned cart email template This template is perfect for retailers and eCommerce businesses looking for a simpler design to nudge cart abandoners. Use the editor to add more sections if needed, such as testimonials: Customize this Visual cart recovery template If you want your template to be more about your products, customize this template focusing on product details. The red CTA buttons can maximize conversions, but feel free to tailor them based on your brand’s colors: Use this Build Abandoned Cart Emails You’d Love to Receive The next time an abandoned cart email lands on your inbox, think about what made you give it some extra thought. Was it the subject line, the design, or simply the product itself? Stepping into your prospects’ shoes is essential to nail this strategy. And finally, remember that these email campaigns let you show prospects what your brand is made of. Through your copy and tone, you can create hard-to-skip customer experiences. --- ### Travel Industry: What Do Your Emails Tell You About Your Audience? > Stop wondering what your latest travel email data tell you and start using their insights for your next newsletter campaign. - Published: 2025-04-17 - Modified: 2025-05-09 - URL: https://moosend.com/blog/travel-email-metrics/ - Categories: Email Marketing What was the last travel email campaign you sent like? Was it about a dreamy summer escape with an eye-catching template? Was it a last-minute deal with a subject line that got you a beautiful open rate because it was just the right mix of urgency and intrigue? Or did the body of your email describe a brand-new resort you just added to your hotel portfolio? Whatever it was, it gave you a plethora of data from travelers interested in your brand. But what happens next? Diving into email metrics often means checking out which destinations drove more clicks, or whether this subject line was more successful than the previous one. But your travel email campaigns are more than a one-off deal—they're a source of traveler preferences, booking patterns and behaviors. If studying the hidden layers of your email marketing campaigns is not your strongest suit, fret not. We’re going to take a deep dive to uncover powerful insights through three core sources: Your reports that explain your bottom line The custom fields you can use to tailor every email to each traveler The A/B testing tool that leaves nothing to chance So, let’s refine your travel email strategy and maximize your bookings. Campaign reports: The destinations that sell Understanding who is booking and why can be crucial when you’re planning your next travel email marketing campaign. When you analyze your email campaign’s reports, you understand recipient activity, opens, clicks, or even the different devices potential travelers use to view your email campaigns. Your campaign’s reports can also show you behaviors that drive revenue by analyzing how a recipient engages with each destination and campaign. Sounds complicated? Let’s break it down with a real-world example. Imagine you’re a travel agency with global destinations running a “Summer Getaway” campaign. You see great metrics at first—your open rates are strong, your CTR is great, but you just don’t have the revenue you imagined. So, you go into the click on your campaign and go to your report dashboard to see a complete breakdown of your campaign: Your performance overview, which can show you a summary of your latest campaign’s statistics. Your A/B performance overview, which pinpoints how your A/B testing campaign performed. Your "track recipient activity” section, which shows how each recipient interacted with your campaign. Your "track link clicks" section, which shows how many times a link in your newsletter has been clicked. Your “track email clients and devices” section, where you can make sense of the different browsers and devices your recipients use to open your emails. Your “track activity by location” section, which can give you insights into the parts of the world where your campaign was more popular. Checking these numbers can give you a lot of information. But sometimes, you just need to dig a little deeper. So, here’s what you can do. You can create your own custom report through the “Custom Reports” tab and select any widget that makes sense for your cause. In our example, we’re selecting the “Best performing day and time” to refine the campaign even further. The results? Let’s assume that most bookings happened over the weekend. And let’s imagine your report shows Saturday morning was the best time for bookings, but you sent your campaign on a Thursday afternoon. That means that you likely missed out on conversions from travelers who needed to research the destination and make the most out of their vacation. But thanks to your custom report, now you know that your campaigns will capture thorough travelers on a Saturday morning. Let’s get even more granular. Now, we’re going to pick the “Top Locations Map” widget and compare open rates where your travelers reside. If you created a “Europe Only” campaign and Australia is among your top locations, there’s a chance that you missed out on conversions from travelers who are looking for something closer to home. Next time, you’ll know how to create offers for destinations in the southern hemisphere. Or even better, come up with specials for your European destinations that are lucrative enough for travelers down under to go ahead with. Custom fields: Tailor your emails to the next level Think like a traveler. Would you read and click through a message that listed all available destinations and accommodation types? Or would you prefer an email that only shows your bucket list destinations? If your answer is the latter, then you probably need to learn more about Moosend’s custom fields. A custom field captures information from subscribers as they subscribe to your list, allowing you to learn more than their first name. When you create an email list or when subscribers sign up to a newsletter, the default fields are Email, Name, and Mobile. Sometimes, you might want to add fields to receive more information about your subscribers. Moosend’s custom fields offer a way for you to gather more in-depth information for new subscribers, like a specific date—birthdays, for example, or anniversaries—or where they are located and where they prefer to travel. You can use custom fields on a mailing list as personalization tags inside your email campaigns and as criteria by which you can segment your email list. This means you can easily combine the data about the reaction your subscribers have to your newsletters (for example, opens, link clicks) with the data you collect from custom fields, such as subscribers' age and location. Usually, you can collect such information by adding custom fields to a simple form. When people subscribe to your newsletter or sign up to book a trip, ask them a few questions like their birthday or favorite destination to get to know them better. Now let’s see that in action. Example: You’re a travel agency specializing in romantic getaways. You launch a campaign promoting a “Couples Retreat” deal for your smaller resorts with one-bedroom double-bed accommodations. What makes sense is to create an “Anniversary” custom field for your campaign: That way, your campaign will be ready for a special anniversary message with a personalized offer for specific accommodation types and hotels. Take it a step further with a voucher—not something too big or costly. Perhaps a complementary spa treatment or a romantic dinner in the hotel’s restaurant will do the trick. The extra touch will make your email campaign more relevant, and you’ll see an increase in engagement and conversions. You can go through the same process for any campaign you deem necessary. This feature is designed to help you hyper-personalize your campaigns quickly without compromising quality. Through this feature, you can personalize every aspect of your emails. Go from a generic “, check out our new hotels” to a “, our new resort to is waiting for you. ” But custom fields are not a part of your subject line alone. You can add them to your email’s body copy and show relevant destinations and accommodation or activity recommendations to each part of your email list. Imagine you run a travel agency or a site that offers vacation packages, and you’ve collected info on the types of destinations your subscribers are interested in. Sarah likes beaches, James prefers mountains, Nick is into urban destinations, and Jessica goes for adventure travel. Your next campaign’s objective is to promote your “Spring Gateways. ” And, naturally, you want each person to see a destination that fits their travel style. Why not add a custom field for an image that changes dynamically? The process is simple. Just create a custom field called “Image” or “travelimage”. Anything that would help you remember what this custom field does would do, really. In the custom field, add a link to an image that reflects each subscriber’s preferred destination: Sarah loves beach vacations. Add an image of a sandy beach with turquoise water and palm trees. James prefers mountain retreats. Add an image of a cozy cabin in the Alps. Nick enjoys urban destinations. Opt for an image of a bustling city square and interesting little cafés. Jessica is into adventure travel. Why not include an image of a hiking destination—perhaps in Patagonia? Using a custom field like this will help you craft one email and have the content change dynamically. Everyone gets a “Spring Getaways” email, but Sarah sees a beach, James sees a mountain lodge, Nick sees a lively city and Jessica the adventure of a lifetime. The message feels personally relevant, and it’s more likely they’ll click to learn more or book a trip. Using custom fields can help you refine your future campaigns by showing travelers their top picks and destinations they’d love to explore. All because of data. A/B testing: Find what makes their mind wander Most marketers have run an A/B test at some point. As one of the most common—and surefire—ways to understand what hooks audiences, A/B testing can truly benefit your travel email marketing campaigns, so long as it’s done correctly. You can test anything with A/B testing, from subject lines to preview text, sender names, body copy. No element of your email campaign is too big or too small for that. For example, test subject lines like: "Escape to Paradise" vs. "Your dream vacation awaits" The results can reveal what your audience responds better to. In our case, you’ll see whether your travelers prefer aspirational messaging or direct invitations. But let’s go beyond subject lines. Why not test your sender name? You can send your travel email campaigns from an info@yourtravelagency. com address or from a yourname@yourtravelagency. com address. See which travelers respond better to, to determine whether they prefer a more professional—albeit faceless—or a more personal approach to their email correspondence. Ready to kick it up a notch? Test your body copy, CTA buttons, or even your email’s overall design. Just keep in mind to change one core element each time. This will help you pinpoint exactly what worked and what didn’t. So, for your body copy, switch between “Escape to a tropical Paradise” and “See our newest tropical destination” to determine whether your recipients prefer vivid storytelling elements in their email copy or sentences that can be taken at face value. For your CTA, experiment between “Book now” or “I want to book” to see if imperatives work better. A/B testing’s biggest benefit isn’t that it can apply to all aspects of your travel campaigns. It’s the fact that it can show you that phrases, colors, or storytelling you were sure would work might not be what your recipients really need, to get them to book their vacations through you. Take your audience on a journey Metrics like email opens and click-through rates only tell part of the story. By tapping into deeper insights through reports, custom fields, and A/B testing, you can transform your travel email campaigns into data-driven, high-converting experiences. Just analyze your data and understand how travelers interact with your emails. Personalize your approach. And watch your bookings soar. --- ### 10 Best Webinar Landing Page Examples & Templates in 2025 > Explore 10 converting webinar landing page examples, including templates and tips to create yours from scratch. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://moosend.com/blog/webinar-landing-pages/ - Categories: Examples, Landing Pages, Templates - Levels: Beginner You're about to start promoting your next webinar and look for ways to increase your registration rates. But how? There's one marketing asset that can secure the results you're longing for—webinar landing pages. According to the 2025 Webinar Benchmarks Report, well-designed webinar landing pages can increase registration rates by up to 30%, making them an essential tool in your event marketing strategy. In this guide, you'll learn best practices to craft high-converting landing pages to promote your webinars. Explore their core elements and see how big brands have built successful webinar landing pages to boost their lead generation. Finally, find premade landing pages to build your own. What Is a Webinar Landing Page? A webinar landing page is a webpage aiming to promote an upcoming webinar and increase signups. It can also work as a lead magnet, as it can bring new high-quality leads to the business. Webinar landing pages include valuable information about the event, such as date, time, covered topics, and speaker names. They invite prospects to sign up, emphasizing the benefits attendees will reap. Most businesses use landing page builders with premade templates to craft them. You can resort to dedicated tools such as Leadpages or more enhanced marketing platforms like Moosend with built-in tools and user-friendly features. Try Moosend for free Why You Should Create High-Quality Webinar Landing Pages The two main challenges marketers face when promoting a webinar are low signup and attendance rates. Thankfully, a well-designed landing page can help overcome them. Here are some of the key benefits of introducing webinar landing pages to your promotional strategies: Increase registrations: They help attract the attention of people interested in the webinar topic. Boost engagement: They provide participants with important information about the webinar to convince them to join. Generate new leads: You can target high-quality leads and gradually move them down the funnel with nurturing techniques to convert them into customers. Boost brand awareness: A beautiful landing page can display your brand’s identity and make an impression on new visitors. Collect important data: You can use the data collected during the signup process to send highly targeted campaigns to leads and customers. The better news? Reaping those benefits is relatively easy if you follow some practical tips. Essential Elements of High-Converting Webinar Landing Pages What is the anatomy of a successful landing page? Here are the essential components and tips to master them: Clear headline One of the first elements visitors will spot on your landing page is the title. A compelling headline should align with the purpose of the event and reflect the webinar content to increase conversions. Most marketers add the webinar title followed by a description or a subtitle to help readers grasp what this event is about at first glance. Keep it short and concise and use action-oriented words to increase conversions. Plus, place the event date and time close to the headtitle for maximum visibility. Here’s a landing page example for an on-demand webinar by HubSpot and Lake One targeting marketing and sales teams from a specific industry: Webinar description Readers who feel intrigued by the title seek more information about the webinar to decide if it’s a good fit for them. Start with a brief description like the example above, adding keywords related to pain points and benefits they’ll reap if they join. To structure information more efficiently, use subheadings and bullet points. Apart from takeaways, you can also add an FAQ section to respond to questions that often come up, such as how to log in to the webinar platform and payment options. Value proposition (USP) Your target audience will need enough evidence before signing up about the benefits of joining your webinar. Include your value proposition through clever copywriting, hinting at the pain points they’ll overcome. HubSpot and Lake One added a “What you’ll learn” section explaining what they can gain during the webinar, from expert industry insights to Q&As: Speaker information Potential attendees will be more motivated to join when they know the experts who will present the webinar. Mention their names and a short bio to reassure participants they’re in good hands. Plus, add their headshots to make it more formal. HubSpot and Lake One chose this presentation style, directing readers to the experts’ LinkedIn profiles: Visuals/videos Adding visuals or videos to your landing page can make it more engaging and boost conversion rates. They can improve user experience and navigation and bring new valuable information to the table. For instance, HubSpot added an infographic showing how manufacturing companies have improved 12 months after using the platform, along other visuals complementing the landing page copy: Signup form Now off to the signup form; place it at a prominent place on the landing page to help potential attendees spot it and sign up faster. Create a short registration form, as assets with many fields may undermine visitor experience and prevent readers from completing them. Here’s what HubSpot wanted to know about new leads to categorize them effectively: Call-to-action Landing page copy invites readers to take a specific action—register or download. Create eye-catching CTA buttons and place them on the landing page to yield more conversions. The buttons should stand out from the rest of the text, written in actionable language. HubSpot and Lake One included two CTA buttons, one at the top and the second above the footer. The copy lines “Watch on-demand" and “Get Access” leave no room for second-guessing. Social proof Finally, to elevate this promotional marketing strategy, consider adding social proof. Include customer testimonials, ratings from review sites, or even comments from social media users to earn the trust of potential customers faster. How could HubSpot and Lake One make this most of this tactic? They could include testimonials or logos from popular manufacturing companies that’ve used the platform to build credibility faster. How to Craft the Ultimate Webinar Landing Page Can you make a great recipe by simply assembling the right ingredients? No, so learn how to blend these components harmoniously to create stellar webinar landing pages, including conversion optimization tips for beginners and pros: 1. Create a clear design While many designers are well equipped to create landing pages using popular tools such as Figma or Adobe, a premade webinar landing page template can save them valuable time and worries. The placeholder titles, texts, and images help visualize the output faster. So, find an attention-grabbing template that suits your needs from platforms such as Moosend or Unbounce and customize it in simple steps. Tweak the fonts, images, and colors to match your brand style and create a consistent visitor’s experience across channels. Divide each section with headings and add spacing for easier navigation. Here’s a landing page frame to structure information better: 2. Write customer-centric copy To grab—and hold—a visitor’s attention, you need to give them the leading role. When crafting your head titles and body copy think of what the visitor would like to read to feel that your event addresses their needs fully. Step into your ideal participant’s shoes; what would they want to see to feel this webinar is for them? What needs and pain points would they want to be tackled and what verbs would motivate them to act? Instead of sticking to what you can provide them with, focus on what they’ll earn and can expect. Action-oriented verbs and personal language can work magic. Imagine that you’re promoting a skill development webinar. Which title would be more efficient? “Skill development for designers: Beginner level” or “Master your design skills from zero to hero? ” Over to you. 3. Simplify the signup process One of the main goals marketers set when crafting the webinar landing page design is making the signup form readily visible. Completing it is the primary–and usually single–call to action for visitors. Long signup forms often prevent visitors from signing up due to time restrictions or concerns about how their data will be treated. To tackle those concerns, create short forms with limited fields and link to terms and conditions. Before setting up the fields, think of what data you’d like to collect from new leads. For example, location, industry, and company size could help send more targeted marketing campaigns to new prospects to nurture them successfully and move them faster down funnel. What criteria would you introduce based on your business goals? 4. Add a sense of urgency To encourage visitors to sign up before the time runs out, use time-sensitive phrases and words. For example, a “Register now” call-to-action button or a “limited spots” addition can motivate readers to register asap. However, avoid overusing these words as they could make your landing content look spammy. Adding visual cues, such as countdown timers can also double the urgency effect, especially for upcoming events with limited registration time or waitlist landing pages. Place it at the top of your webinar registration page for better results. Finally, offering limited-time incentives, such as early access or early bird tickets can maximize your registration rate. 5. Use data-driven techniques If you’re unsure about certain parts of your webinar landing page and how they’ll perform, use A/B testing. This data-informed tactic helps marketers and designers find what landing page versions resonate the most with their target audience. But what can you experiment with? You can test different images, content formats, CTA, or form variations. Combine that information with data you’ve collected from previous landing pages to build highly converting campaigns. Overall, implementing data-driven tactics will teach you more about your target audience and what appeals to them to make better decisions down the line. 6. Ensure mobile responsiveness Many visitors will find your webinar landing page while browsing on their mobile devices and tablets. Making responsive landing pages is a non-negotiable to secure an optimal visitor experience for all visitors. But how can you ensure that your landing page remains stellar without having to dive deep into the nuts and bolts of UX and responsive design? Use a premade template with that functionality or look for an integration to your existing tool to run rendering tests and check how your landing page looks on different screens and devices. As a rule of thumb, choose a simple and decluttered layout with fast loading images. 7. Optimize for SEO If you want to make your landing page accessible to your target audience, apply SEO optimization tactics. This way, visitors interested in your webinar will reach it when typing similar queries on search engines. Your first step is finding the right keywords to target and sprinkle them strategically throughout your content, especially headings. Add keywords in the meta data, such as SEO title and alt text for images. However, keep them in moderation otherwise the content may look spammy to crawlers. Overall, implementing an SEO strategy won’t just benefit your webinar promotion, but can also boost brand awareness and contribute to lead generation, as your page will “land” in front of the right people. 8. Promote in various channels While organic traffic can lead to signups, focusing on your existing channels and audience can drive faster results. People who’re already familiar with your brand will have less resistance to show trust in you. Plus, they’re probably already interested in what you’re offering. First, add the webinar on your website to attract visitors. Include popups or banners to certain highly visible pages or related to the webinar topic. Plus, add related posts to your social media linking to your landing page to inform your audience and gain a wider reach through likes and shares. Finally, you can create email marketing campaigns to nudge your subscribers. This method lets you send more targeted messages to potential attendees based on certain criteria, such as engagement level, previous behavior, or industry through segmentation. Check out this amazing example by Teachable: You can also use email automation software to set up triggered email series in advance. For example, you can create an early access email with a “coming soon” landing page, a campaign with a general invitation, and a last call email to maximize your registrations. 9. Create a follow-up plan While a well-crafted landing page can lead to a high registration rate, your promotional tactics shouldn’t stop there. Considering how busy registrants’ lives are, going “no contact” until the webinar date can undermine your attendance rate. Once new registrants start flowing, nurture them through a series of emails, starting with a confirmation email with a thank-you note. Plus, send them a reminder a few days before the event to mark their calendars. To save time, Moosend, apart from a built-in landing page builder, offers all the features needed to set up automated emails using premade templates and automation workflows, following the if/then logic. Start for free Webinar Landing Page Examples & Why We Chose Them Need more than theory and practical tips? Check out how popular businesses hosting webinars regularly design their landing pages to boost registrations and leads. 1. Sitecore As a digital experience platform, Sitecore created a webinar to help customers and prospects choose the perfect CMS: Why it works: They included a compelling headtitle addressing a common pain point of people searching for a CMS. They bolded important keywords hinting at the webinar content and a “Key takeaways” section to make readers spot them faster. They added the names, headshots, and job titles of the presenters for maximum credibility. 2. Salesforce Salesforce is also a webinar force, holding frequent educational sessions to educate customers and move prospects down the funnel: Why it works: It’s simple and easy to navigate, including all essential information needed to decide if it’s a good fit for potential attendees. It includes learning outcomes in bullet points, written in action-oriented language to convince prospects with similar interests to join. The signup form is easy to find, including links to the privacy statement and terms and conditions. 3. Sprout Social Sprout Social, a well-known social media management platform, created a comprehensive webinar landing with a strong focus on copy: Why it works: They placed the signup form at the top to boost registrations, adding the words free and the CTA button “Watch now” to boost signups. They included brief descriptions of the presenters focusing on their credentials. They added a statistic related to the topic in the body copy to add more credibility and indulge more people to join. 4. Shopify Shopify needs no introduction in the eCommerce world. Here’s how they presented a data-oriented webinar for retailers: Why it works: They created a minimalistic design that suits their brand style, with enough spacing to make each section distinct. Instead of a form, they added a CTA button written in actionable language at a prominent place. They presented the key takeaways in style, focusing on benefits and pain points to attract more registrants. 5. Calm The popular meditation app Calm created a webinar targeting educators. Here’s the landing page design: Why it works: They added a short signup form, requesting only the email address to generate more leads. They added a statistic from a notable source to emphasize the impact of workplace stress and the importance of taking active measures to alleviate it. They included short bios of the speakers to earn potential attendees’ trust. 6. Zoom Here’s another example by Zoom targeting a specific niche—healthcare—with the latest trends to boost brand awareness and loyalty: They added an engaging visual healthcare professionals can quickly identify with to grab their attention. They divided valuable information into two sections under the headings “What to Expect” and “Why Attend” to set the right expectations. They added an additional information section in the signup form to prepare for the Q&A section. 7. Slack Slack created an on-demand webinar landing page to help business leaders and admins maximize the value they gain from the platform: Why it works: The headtitle and short description get the reader straight to the point of the webinar. The body copy emphasized pain points and benefits attendees will reap for their organizations. They added a brief survey at the footer to collect feedback and improve similar events in the future. 8. Hootsuite Hootsuite built a webinar to introduce new features and how they can help customers and prospects upgrade their work in 2025: Why it works: They introduced the webinar topics and benefits in action-oriented language, addressing readers directly. They placed social media share buttons to motivate attendees who enjoyed this webinar to post it online and gain more traction. The signup form stands out in dark green color next to a red visual, inviting visitors to “Download now. ” 9. LearnWorlds LearnWorlds offers daily live webinars with mini product tours, showing new customers and prospects how to build a course like pros: Why it works: The webinar description is well-structured with bullet points, communicating clearly what attendees will learn. They let potential attendees choose from different dates on the signup form to find what suits their needs. It’s easy to grasp that this is a short, free webinar for LearnWorlds’ users. 10. Gartner Finally, let’s have a look at a simple, corporate-looking landing page by Gartner, a popular tech consulting firm: Why it works: They created a simple signup form, requesting only a work email address. They added contact information in case someone has questions about the webinar to improve user experience. The landing page copy included all the information needed to persuade security technicians to attend, from pain points to benefits. Premade Webinar Landing Page Templates to Boost Registrations Ready to build a compelling landing page to boost your signups and conversion rates? There’s no need to start from scratch, wasting valuable design resources. Instead, sign up for a Moosend account and get one month for free or log in to your existing account and set up a landing page with user-friendly features. Here are four templates you can easily customize based on your brand’s needs: Webinar announcement landing page This template puts the hosts at the center of attention. It includes a simple signup form to capture leads, easy to customize. Tweak the date and icons in the topic section to make it more relevant: Lead generation landing page This webinar landing page has a social proof section to build credibility and increase conversions. You can easily customize the webinar topic and presenter sections: Minimal webinar landing page Use this simple webinar landing page to attract more signups and present the speakers more effectively. You can also add the logos of popular customers at the bottom for social proof: Video-enhanced webinar landing page Finally, use this template and add a visual or video at the center to boost engagement. Next to the form, you can add presenters’ quotes or bios or brief customer testimonials: Turn Webinar Landing Pages into Lead Generation Machines No matter how great a landing page design and copy is, remember that people signed up for an enlightening webinar. Create an engaging and inspiring presentation and ensure that speakers are prepared to deliver amazing results. After all, this is the only way to turn new leads into customers and existing customers into loyal brand ambassadors. --- ### Email Opt-Out: Definition, Benefits & Best Practices [2025] > Email opt-out isn't always bad. Discover how a smart opt-out strategy can boost engagement with actionable tips and best practices. - Published: 2025-04-11 - Modified: 2025-04-10 - URL: https://moosend.com/blog/email-opt-out/ - Categories: Email Marketing - Levels: Beginner Are you wondering if providing users with an email opt-out option can actually help your business? If so, you're in the right place. By now, everyone knows that email marketing is a powerful strategy used by brands across all industries. However, over time, email users have become more mindful of their inboxes and privacy, and laws in place have only cemented the importance of respecting your subscribers' preferences. With this in mind, one of the best ways to show your audience that they are free to change how you reach them through email is to include an email opt-out option. In this guide, we'll cover everything you need to know about opt-outs, including their definition, benefits, best practices, and how to use opt-out data to improve your overall email marketing strategy. What is an Email Opt-Out? At its core, an email opt-out is the process by which subscribers can decide they no longer want to receive specific messages, like marketing emails, from your business. When someone opts out, they’re taking control of their inbox. Your job then is to make that process easy and respectful. Like most marketers and business owners, you might think, “Isn’t losing subscribers a bad thing? ” That's totally understandable. But here’s the truth. A clear opt-out process actually helps you build a healthier, more engaged list. It shows you respect your audience’s choices, which builds trust. Here’s an example of an opt-out from Dzone in one of their recent webinar invitation, where the unsubscribe and management options are prominently displayed at the end of the message: Why is opt-out in email marketing important? Did you know that email opt-outs aren't just a nice-to-have feature but a legal requirement? Regulations like the CAN-SPAM Act (United States), GDPR (Europe), and others worldwide mandate that businesses provide a clear way for subscribers to opt out of receiving marketing emails. These laws were designed to combat spam and give consumers more control over their data. Many folks are taking advantage of this freedom, with over 53% of people between the ages of 18 to 24 saying they opt out of marketing emails, while that number jumps to 64% for people between the ages of 55 and 64. If you don't comply, you could face hefty fines, damage to your sender's reputation, and a loss of trust from your audience. For marketers, honoring opt-out requests shows that you respect your audience's preferences and want to do right by them. They may not be interested right now, but your willingness to help may result in them returning to your brand when they are interested in something you're offering. Source Opt-out vs. unsubscribe It's easy to use "opt-out" and "unsubscribe" interchangeably, but there's a subtle difference you ought to know. Unsubscribe typically refers to the action of removing oneself entirely from a mailing list. (Most implicit opt-outs result in the business unsubscribing on behalf of the user. ) Opt-out refers to the broader concept of a subscriber choosing not to receive certain communications. This could mean unsubscribing entirely or opting out of specific types of emails (like promotional messages but not transactional ones) through an email preference center. Both terms revolve around giving subscribers control, but understanding the distinction can help you set up your opt-out options in a way that makes sense for your audience. Types of Email Opt-Outs Not all opt-outs look the same. Below, let's explore two common types you'll want to get familiar with: Explicit opt-out: This option is fairly straightforward. Subscribers need to click an "unsubscribe" link or adjust their preferences to stop receiving emails from your company. Implicit opt-out: An implicit opt-out occurs when a subscriber doesn't open an email or engage with your emails over an extended time. This typically suggests they're no longer interested. In this case, businesses may stop sending emails to their address. While this is not legally required, it's an ethical practice that can protect your email reputation score. Benefits of Email Opt-Outs At first glance, offering subscribers the option to opt out of your emails might seem counterproductive. Why make it easier for people to leave your list? The answer is simple: a strong opt-out process can help you optimize your email strategy, which means more opened emails and a better user experience for your audience. Let's explore the advantages for both senders and recipients. Benefits for senders If you have a list of people who genuinely want to read your content, they're more likely to open your messages, which sends a strong positive signal to email service providers. This signal translates to improved email deliverability since your messages are less likely to go to spam. And that’s just the beginning. Among others, email opt-out will: Boost sender reputation because when people can easily opt out, they’re less likely to hit “spam. ” Fewer complaints equal a better sender score. Increase engagement. A smaller list of active subscribers will always outperform a big, disengaged one. Thus, you’ll see higher opens, clicks, and better ROI. Reduce costs. Every email you send costs money, whether through email platform fees or internal resources. By removing unengaged subscribers, you'll cut unnecessary costs and ensure your budget is spent reaching people who are interested in your brand. Gather actionable insights by looking at who unsubscribes and when. Spot patterns in your content or timing, and use that info to fine-tune your strategy. Benefits for recipients Nobody likes a messy inbox. When you let subscribers opt out or manage their preferences, you're giving them control over what they get and when. That builds trust, shows respect for their time, and helps keep your brand on good terms with your audience. Here’s what else is in it for them: Reduced email fatigue. Too many emails can lead to email burnout, frustration, or even resentment toward your brand. An easy opt-out process prevents this, ensuring subscribers on your list are still engaged and interested in your content. More personalized experiences. Letting people choose the type or frequency of emails they receive improves their experience and makes it more relevant. Happy subscribers stay longer. Email Opt-Out Best Practices to Follow Now, let's discuss designing email opt-outs and what brand leaders and marketers across industries should keep in mind if they want theirs to be a success. We will break it down into multiple categories with actionable strategies and email marketing best practices so you can learn how to design and implement your email opt-out option effectively. 1. Find the right opt-out placement and design If someone wants to unsubscribe, don’t make it a scavenger hunt. Your opt-out link should be easy to find, usually at the bottom of your emails. Skip the tiny email fonts or sneaky placements. A good rule of thumb? If you have to squint or scroll forever, it’s not working. The language you use matters, too. Say exactly what the link does. Use clear, simple terms like “Unsubscribe,” “Stop Receiving Emails,” or “Change Preferences. ” Avoid anything vague or confusing that might leave subscribers wondering if they clicked the right thing. Here's a good email opt-out example from Duplicator: Also, one thing to steer clear of is dark patterns. These are shady design tricks that make it hard to opt out. They're like hiding the unsubscribe link or forcing users through multiple steps. Not only do these damage your brand’s reputation, but they can also get you in legal trouble. So, instead, make it easy, honest, and respectful. Pro tip: Since many people read emails on their phones, make sure the opt-out process is mobile-friendly. That means links and buttons that are easy to tap, fast-loading pages, and a process that works just as smoothly on a small screen as it does on a desktop. 2. Set up an easy opt-out process When someone decides they’re done with your emails, the process to opt out should be smooth, fast, and frustration-free. The best approach is a single-click unsubscribe. One tap, and they’re off the list. If you need an extra confirmation step, keep it to two clicks max, as anything more may seem odd and frustrate the subscriber Once they unsubscribe, remove them from your list immediately; don’t wait a few days. Delays can lead to complaints, hurt your sender's reputation, and even put you at risk of violating privacy laws. 3. Allow subscribers to change their preferences Not everyone wants to disappear completely. Some people just want fewer emails. That’s where a preference center can help. Give subscribers the option to adjust how often they hear from you or pick the types of emails they want, like promotions, newsletters, or product updates. This small step can help reduce opt-outs and keep more people engaged. Here's a simple example from MeUndies: 4. Avoid sending emails after an opt-out request There’s nothing worse than clicking “unsubscribe”... and still getting emails. Not only is it frustrating, but it can also land your messages in spam or even violate privacy laws. To avoid this, make sure your email platform updates your list in real-time. Many email marketing platforms allow for real-time updates to your list, which means you can quickly and easily adjust how someone appears on your list, if at all. That said, you can offer one last chance in a respectful, non-intrusive way. A great example comes from Bolt. When a user clicks to unsubscribe, they’re taken to a playful unsubscribe landing page with a sad pup illustration, a quick reminder of what they’ll miss (like special discounts and tips), and two clear options: stay subscribed or opt out. This approach gives subscribers control, keeps the experience light, and ensures that if they do choose to leave, they’re removed right away. 5. Maintain a healthy list If you regularly email people who never open your messages, it’s time for a cleanup. Removing inactive subscribers helps you focus on the people who actually want to hear from you, saving time, money, and your sender's reputation. Start with a confirmed opt-in process. When someone joins your list, send a quick confirmation email to verify they meant to sign up (double opt-in). Here's a great example from Califia Farms. It offers a clear CTA to let subscribers confirm their subscriptions and a link to contact them if they have any questions. This simple step ensures your emails go to real people who are genuinely interested, which naturally leads to better engagement and fewer opt-outs. 6. Segment your subscribers Once your list is clean, take things a step further with email segmentation. When you organize subscribers based on behavior, preferences, or engagement level, you can send content that actually feels relevant. That relevance goes a long way in preventing opt-outs. Why does this matter? Because generic, one-size-fits-all emails are one of the top reasons people unsubscribe. If you send the same message to your entire list, chances are a big chunk of it won’t care, and eventually, they’ll leave. Segmentation helps you fix that. Example: Let’s say you run an online store. Instead of blasting everyone with every offer, you can segment based on past purchase behavior. People who bought skincare can get product tips or offers tailored to their needs. Others who only browse but haven’t bought yet? Send them exclusive first-time buyer offers or softer, educational content. That kind of targeting pays off, with segmented campaigns generating 760% more revenue than non-segmented ones. How to Use Opt-Out Data in Your Email Marketing Strategy Believe it or not, you can use the data from your email opt-outs to improve your emails and create a well-rounded experience for current subscribers. Here's how to use opt-out data to take your email marketing campaign to the next level. Identify patterns First, you can take a closer look at when and why people are opting out. Consider factors like: Are certain email campaigns triggering more unsubscribes than others? Are you sending emails too often? Are specific types of content that are resulting in more opt-outs? By identifying these patterns, you can adjust your strategy to align with subscriber preferences. For example, if a high percentage of opt-outs occur after you send a promotional email, it might be time to revisit your offer and adjust it so your subscribers find it more appealing. Personalize your email content Opt-out data can reveal valuable insights about your audience's preferences, which you can use to improve your content and make it more relevant for your audience. For example, if people say they're unsubscribing because the emails don't feature products they care about, it could be a sign that you need to focus more on personalizing your subscribers based on their goals, needs, and pain points. Once you understand their needs and design targeted campaigns, you can expect a boost in engagement and fewer opt-outs. Review your email frequency Too many emails can annoy people, while too few may result in their disengagement. Opt-out rates can help you find the sweet spot for your audience. It's a good idea to monitor unsubscribe rates over time and experiment with different email frequencies to determine what works best. According to our data, sending 2-5 emails per month is more than ideal. Offering subscribers the option to adjust their preferences (e. g. , weekly vs. monthly emails) can also help you retain more of your audience and understand what each person likes. Test and refine your campaigns You can also use opt-out data as part of your A/B testing strategy. This involves testing two campaigns with slight differences to see which performs better. The image below shows how it works. With A/B testing, you can compare unsubscribe rates across different subject lines, designs, and calls to action or send times to determine which elements resonate best with your audience. This data-driven approach allows you to improve your email campaigns and get more subscribers to take action. Embracing Email Opt-Out The bottom line is that email opt-outs are way higher than they appear. When used correctly, they're a powerful way to build trust, improve engagement, and create a better overall experience for your subscribers. The best part is opt-outs are super easy to implement, especially when you use Moosend to create and send engaging emails. Now, it's your turn to take action. Review your opt-out process, implement the strategies outlined here, and start refining your email list so it's full of people genuinely interested in your brand, all while giving subscribers the freedom and flexibility they deserve. --- ### eCommerce: What Do Your Emails Tell You About Your Audience? > Wondering how to turn eCommerce email metrics into insights about your audience? Gather data that goes beyond open and click-through rates. - Published: 2025-04-09 - Modified: 2025-05-09 - URL: https://moosend.com/blog/ecommerce-email-metrics/ - Categories: Email Marketing Think of the last eCommerce email campaign you sent. Perhaps it was a Valentine’s Day newsletter with a beautiful design, or a Black Friday offer with a subject line that was neither salesy nor easy to ignore. You chose your template, crafted engaging copy, hit “Send. ” And then, what? If you waited for conversions and took no further action, then you’re probably missing out. Your eCommerce campaign is more than just clicks and conversions. Every email interaction tells a story. These interactions are a window into your audience’s behavior, preferences, and purchasing habits. When you know how to peer into the window—or read the data to this story—you can uncover customer journeys that can help you redefine your email marketing strategy. And this is what we’re going to do today. We’ll go beyond basic metrics like open and click-through rates and down to the underbelly of your email marketing campaigns: Your revenue reports, custom fields, A/B testing, and Moosend’s Audience Discovery feature that can give you a deeper understanding of your customers and help you refine your email campaigns. Revenue reports: An explanation of your bottom line How does your revenue occur? The simple answer would be “Through a successful email marketing campaign. ” However, things are not that simplistic. Revenue attribution is about understanding what is generating revenue and when. Analyzing your revenue reports can help you: Optimize timing and frequency by understanding revenue trends. If your reports show spikes on specific days or times, schedule your campaigns accordingly. Pinpoint high-value segments and identify which customer groups spend the most. This will help you target your most loyal and most profitable customers. Uncover revenue-driving behaviors by comparing the purchasing behavior of different recipients. This will help you identify patterns and personalize your future campaigns. Let’s take the data for a spin with an example. Pretend you’re a mid-sized eCommerce brand. You send a “last-minute deal” campaign—how would you decide whether it’s a successful one? The first step is to check your open and click-through rates. They seem high compared to other campaigns. But these numbers don’t tell the whole story. Your next step is to check how much revenue the campaign brought. Despite the great click-through rate, the revenue area of your dashboard shows that your coupon didn’t quite work. You can see four sections in the revenue area: The revenue overview, which is a summary of your revenue according to completed and abandoned orders. The revenue summary, which is the total revenue generated over a specific period of time. The revenue by campaign type, which is the sum of your revenue generated from various campaigns. Your top products, which are the top ten products purchased, based on total orders and revenue. With this data in hand, you can better plan your next steps. Did many people add items to their cart but didn’t complete their purchase? You can send follow-up abandoned cart reminders to nudge them to buy. Were some of the products significantly more popular? Feature them in your next promotional campaign or send a special discount to encourage more sales. But you can do an even more in-depth analysis. With a custom report, you can add your favorite widgets to pull and compare the information you need. In our scenario, you might want to analyze your account revenue by date. If you notice that most purchases happen over the weekend, and you sent your campaign on Tuesday, this could explain the low performance. You can get more insights by adding Moosend’s New vs Returning Customers widget. That way, you will break down your audience into first-time buyers vs. repeat customers, allowing you to refine your email strategy based on customer lifecycle behavior. If the bigger chunk of your revenue was generated by new customers, consider tweaking your email marketing campaign to nurture first-timers and turn them into repeaters. Send an initial order confirmation followed by a product usage guide, or a time-sensitive discount to encourage a second purchase. Perhaps a coupon for products that complement the original purchase would do the trick. If your revenue was mainly generated by repeaters, try to maximize their lifetime value (LTV) by setting up an exclusive loyalty campaign with early access to sales or free shipping on their next order. Now that you know how to understand where your revenue comes from, let’s move on to another component of your data. Custom fields: Unlock customer information Which email would have greater impact? A generic “20% off on all products” or “We’ve restocked your favorite items. Here’s your exclusive 20% discount”? Most customers prefer targeted, unique messages. And the more relevant the email, the higher open and click-through rates. Moosend’s custom fields allow you to go beyond basic segmentation and right into the customer’s heart by delivering tailored suggestions based on customer data. Custom fields are a way to gather more targeted information on your customers. When you create a form that urges prospects to subscribe, the usual fields included are the customer’s email address and name. Moosend, by default, includes a mobile phone and preferences field. If you want to gather more specific information, you can include more fields like date of birth, age, or anything you might need for your next campaign. Custom fields automatically turn into personalization tags in your email campaigns. Use them as criteria to segment your list and craft more targeted, relatable, and engaging content. Custom fields can be used in your email campaigns to give your eCommerce offers this personal touch we all want as customers. So, let’s imagine you’re a beauty brand and you’ve created a Valentine’s Day email campaign with a “Buy one get one free” deal. If you’re going to run this campaign for longer than one day, chances are you might have some customers whose birthday overlaps with the dates of your offer. Use a “Birthday” custom field to wish them happy birthday and offer something extra—perhaps free shipping—to boost your revenue with relevant information. But the best use for your custom fields is dynamic content. You can use custom fields to personalize your subject lines—even beyond a “Hi ,” basis. For example, you can create a subject line that will refer to the user’s first name and perhaps some feedback for their previous purchase: Another use of a custom field is personalizing email copy and product recommendations—dog food to dog owners, for example—without sending irrelevant emails to the rest of your list. But let’s assume you want to personalize your visual content without compromising your time or making any extra effort. Custom fields can do that for you as well. You can add a custom field for an image by simply adding the URL of the image you associate with your recipient in your custom field. This will allow you to dynamically insert personalized images into your campaigns down the line by simply adding this field into your email body. For example, you can distinguish between a person who likes shoes and a person who opts for purses by creating a custom field for each and assigning the appropriate image. For your next campaign, just insert your custom field into your email’s content in Moosend’s editor, and each customer will see the image they’re interested in. You can use custom fields to create localized content as well. Just create a custom field that will require location information. That way, you’ll create more relevant campaigns for each of your customers’ locations. If you’re a global eCommerce brand, you can send campaigns that will be promoting swimsuits to the northern hemisphere in July, while promoting coats to the southern hemisphere at the same time. In short, custom fields are your gateway to zero-party data that can refine your future campaigns through personalized content like suggesting specific items to specific customers. Audience Discovery: Spot patterns and create campaigns automatically Understanding what your customers are trying to tell you through their interactions with your eCommerce campaigns can be a lot of work. And when doing so manually, there are a lot of things that can fall into the cracks. This is why Moosend came up with Audience Discovery, a tool that can automate your efforts by grouping up users and helping you understand them through similar audiences and their purchase intent. Customers can be split into various groups, as you already know. Audience Discovery can help you understand and group up users according to their stage of the funnel; by analyzing the ways your customer has interacted with your website, Moosend’s feature assigns a color to each user. Colors correspond to specific product categories, allowing you to better segment your email list down the line. After that, each customer gets a purchase intent tag for the most viewed categories or the categories they viewed and interacted with. Tags, on the other hand, are the element that shapes your segmentation criteria, as Audience Discovery can turn them into real-time segments, combining user interests, purchase intent, and funnel stage. The groups you’ll see created automatically are the following: Most viewed product category. This segment includes users who have frequently interacted with a specific category on your site. These customers are likely to be interested in promotions or product updates in that category. Most likely to purchase. These users have demonstrated high engagement and are showing strong signs of intent to buy. Targeting them with personalized offers or time-limited discounts could push them over the finish line. Most profitable audience. This segment consists of your high-value customers, those who not only make frequent purchases but also spend more on average. Nurturing this group with exclusive offers will increase customer retention and lifetime value. Each group comes with pre-built campaign inspo—complete with subject lines and content—to help you craft better campaigns with data that is updated automatically. Let’s assume that you’re selling digital cameras and that you have a pool of 90,000 customers. Your campaign data shows that some users viewed pink digital cameras, some users purchased red digital cameras, and some bought a case to go with their new gadget. So, customers who view pink digital cameras will be included in the “most viewed product category,” making them ideal for that discount on pink digital cameras you were thinking of running. On the other hand, customers who have already purchased their red digital camera and are looking into accessories could be part of the “most likely to purchase” group. Target them with personalized, time-sensitive discounts. Lastly, customers who have bought the camera and the camera case and are frequently purchasing from your business are your most profitable audience. Think of sending them that campaign you’ve been thinking about with exclusive offers for camera lens protectors to increase their LTV. With Audience Discovery, you’ll know exactly which customer went through with each action. And since tags are assigned automatically, you won’t have any doubt what their next move will be. All you must do is access your email list, filter with Audience Discovery tags, and check out the auto-generated campaign the tool has created for you, to get your inspiration going. A/B testing: Understand what engages your customers A/B testing isn’t just about tweaking your email in a way that creates two different versions and getting on with the metrics. As one of the oldest tricks in the eCommerce marketing handbook, A/B testing is about understanding what works for your clients and using the data to optimize your future email marketing campaigns. In a nutshell, A/B testing is a great way to increase open rates and boost conversion through testing subject lines, preview texts, and CTAs. But what else can you test? For starters, you can test different personalization strategies. Some customers are fine with the “Hello ” strategy, but others react better to their name, or an element of their behavior being called out on the subject line. Different levels of personalization will attract some customers but will repel others, the same way different sending times and frequency will. Which takes us to the second element of an A/B testing campaign: refining the sending times and frequency. A/B testing these components will allow you to find the messaging “sweet spot” that will engage your audience. Experimenting with your messaging and how you phrase your content—spanning from email newsletters to special offers, even upselling attempts on transactional emails—is also quite common when conducting A/B tests. Testing a CTA, the phrasing of a special offer (“50% off, for example, vs “Half-off”), the design and colors of your email, or emphasizing storytelling on version A and the discount you’re currently promoting on version B will give you unique insights into what makes your customers reach the checkout. Build lasting relationships through data Going beyond surface level metrics and using data-driven strategies that engage eCommerce customers could be a hassle, had it not been for dedicated tools that can make your life easier. Start paying attention to how your prospective customers engage with your emails and improve conversions by connecting with them on a deeper level. --- ### Monthly Email Planner: May Edition [2025] > Get your May email marketing strategy ready with engaging campaign ideas, email copy, real-life examples, subject lines, and templates. - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://moosend.com/blog/may-email-planner/ - Categories: Email Marketing - Levels: Beginner April gave us stress relief and springtime resets. Now May is calling, and it’s not leaving a voicemail. From honoring everyday heroes to celebrating pop culture icons, this month brings it all. You’ve got heartfelt days like May Day, Mother’s Day, Memorial Day, and, yes, even the unofficial galaxy-wide celebration known as Star Wars Day. So, as the pre-summer period approaches, this is your chance to add some funk and soul to your email marketing strategy. In our May email marketing planner, we’ll cover key dates and share campaign ideas, real-life examples, and ready-to-use templates to help you connect with your audience all month long. May Email Planner Overview: What to Send Whether you're planning feel-good messages or gearing up for the summer rush, May brings the perfect combo of fun and engagement. Here’s what’s on the calendar this month: Mental Health Awareness Month: All month Pre-summer: All month May Day: May 1 Star Wars Day: May 4 Cinco de Mayo: May 5 Teacher Appreciation Week: May 5-9 Mother's Day: Second Sunday in May Armed Forces Day: Third Saturday in May Memorial Day: Last Monday in May Now, let’s see how to turn these dates into opportunities. 1. Mental Health Awareness Month May is Mental Health Awareness Month, a time to check in, slow down, and prioritize well-being. You don’t need to be a wellness brand to show support. Even a simple message or thoughtful product highlight can remind your audience to take care of themselves and that they’re not alone. Let’s see how to do it below. Email campaign: Build a campaign series that centers around self-care, resilience, and resources. Depending on your industry, you can approach this in different ways. Here are some ideas you can use: Wellness guides: Curate a selection of your products, services, or resources that support mental well-being. Check-in quiz: Let your audience reflect with a short, engaging quiz or mood tracker. Pro tips: Team up with a mental health professional to create a simple resource, like a Q&A, downloadable checklist, or short video. Give back initiative: Donate a portion of your May sales to a mental health nonprofit, and let your subscribers know how their support makes an impact. When to send: Space your campaign throughout the month. Start with an awareness-focused email, follow up with product- or service-related content, and end with a recap or community highlight. Subject lines: Keep them short and informative. Supporting The Mental Health Coalition. (Kenneth Cole) The essential mental health guide out today (Penguin Books) Help us expand access to mental health care (Chubbies) Email copy: Avoid surface-level advice. Instead, speak to your audience with empathy, offering support, simple actions, or helpful resources. Use a conversational tone and avoid overwhelming lists or jargon. Visuals: Soothing colors, such as pastel blue, and images or ambient GIFs work best here. Aim for a design that feels ‘breathable’ and is easy on the eyes. CTAs: Start Your Self-Care Routine Open Your Wellness Toolbox Learn, Reflect, Support Example: Jeni’s Ice Cream Jeni’s May email marketing campaign for Mental Health Awareness Month is playful, purposeful, and kid-focused. By teaming up with On Our Sleeves, Jeni’s uses their platform to highlight children’s mental health while tying the message to their product: a limited-time “Sunshine” flavor that supports the cause. The copy is friendly and hopeful, with bright visuals like rainbows and sun icons that reflect the theme. The yellow background and clean layout also keep the focus on the story. Lastly, calls to action like “Shop Sunshine” and “Learn more” are simple and direct, guiding readers to act without pressure. Subject line: We’re working with On Our Sleeves for kids’ mental health 2. Pre-summer campaigns Since May is the last stop before summer officially kicks off, it’s the perfect time to create your summer sales hype. You can tease seasonal launches, drop summer collections, or promote limited-time offers that get your audience excited before the rush. Think of it as planting the seed before your full summer email strategy blooms. Email campaign: Give your audience a reason to start thinking about summer with early access, sneak peeks, or helpful prep guides. Here are some campaign ideas to get started: Pre-summer preview: Reveal your new summer products or services before the season starts. Warm-weather picks: Share a curated list of fan favorites for sunny days ahead. Get ready guide: Offer tips or tools that help your customers get ready for summer, such as travel checklists, skincare routines, wardrobe refreshers, or backyard upgrades. When to send: You can start sending pre-summer previews and guides at the beginning of the month. Then, follow up closer to Memorial Day with special discounts and early-bird deals. Subject lines: Build anticipation with phrases like “Summer is almost here. ” Also, add playful emojis to make your early summer email subject lines pop. SUMMER '24 COLLECTION (Obey) Have Your Water-Ready Watch for Summer? (MVMT) Summer Approaches (American Giant) Email copy: Keep it short, fun, and forward-looking. Your goal isn’t to launch summer but to get your audience excited for what’s next. Focus on benefits and make the transition from spring to summer feel smooth and natural. Visuals: Use light colors and simple images that hint at summer, like open skies, waves, and beach scenes. CTAs: Sneak a Peek Start Your Summer Prep Get the Look Early Example: SHEIN SHEIN’s pre-summer campaign makes one thing clear: Summer is on the way, and it’s time to get ready. The header is bold and bright to set the pre-summer mood. Paired with the right visuals, beachy product shots, and warm sky-blue tones, the email feels like a vacation preview. What makes it work is the way it positions summer as already in motion. From the headline to the copy, SHEIN takes advantage of the excitement of planning ahead. The categories (“Get Beachy,” “City Explore,” “Enjoy the open air”) also offer bite-sized inspiration based on different summer lifestyles. Overall, the design is clean and easy to scan, while the CTA (“Learn More”) pops without feeling pushy. Subject line: Summer Sale Coming soon! 3. May Day May 1 brings May Day, a celebration of spring and renewal. In many parts of the world, though, it is also International Workers' Day, a public holiday that honors workers and their contributions. Now, that’s your chance to create cheerful seasonal campaigns with messages of appreciation. Whether you sell products, services, or content, this day will let you bring warmth into your subscribers’ inboxes and spotlight the people behind the scenes. Email campaign: Celebrate May Day with a seasonal product drop, a flash deal, or a spring-themed freebie. At the same time, use the moment to show the people who make your business run. For instance, create a short behind-the-scenes feature or a thank-you message to your team. When to send: Plan your campaign for May 1 to celebrate with your subscribers. Subject lines: The May Edit | Monthly Bestsellers (GUESS) Mayday! Mayday! (Rogue + Wolf) Your May Perk is here... and it's Aperol Spritz! (ASK Italian) Email copy: Keep your tone light, warm, and friendly. May Day doesn’t have to be about a big sale but something meaningful. Visuals: Use soft florals, nature-inspired textures, and warm pastels. A few illustrated or hand-drawn elements will add a nice touch without overwhelming the layout. CTAs: Explore the New Send Some Joy Meet the Team Example: Mejuri Mejuri’s “Go Slow” May email marketing campaign is a great example of creativity and uniqueness. Rather than launching a product push, they used the seasonal theme of growth and change. Then, they added soft visuals and a quote about flexibility and transition to encourage readers to take things slow. It's simple, reflective, and beautifully timed for the start of a new month. What makes it stand out, though, are the monthly horoscopes, which give the email a unique angle. The clean design and clear CTA (“See Horoscopes”) also make it easy to engage. Subject line: May Horoscopes are here 4. Star Wars Day On May 4, the Force is strong with email marketing. And yes, having the high ground definitely helps. Star Wars Day is the perfect chance to show your playful side and introduce your audience to the galaxy far, far away, especially with Disney and Lucasfilm keeping the franchise fresh and in the spotlight. Whether you go all-in on the theme or just sprinkle in a few puns, this unofficial holiday will allow you to be fun, bold, and a little geeky. Email campaign: Run a one-day-only “May the Fourth” sale with clever product names or bundle deals, such as “Jedi Starter Pack” or “Dark Side Essentials. ” If you don’t sell fandom-related products, use space visuals and quotes along with your usual offers. You can also create a quiz-style campaign like “Which Star Wars Character Are You? ” with product recs based on the results. When to send: Deliver your email on May 4 in the morning for maximum effect. Subject lines: Use playful Star Wars references, but keep the email clear about its subject. Fun and value win the inbox battle. May the 4th Be With You (Razer) Celebrate May the 4th with The Child (MeUndies) A Star Wars Day sale it is. (Target) Email copy: Keep it light and clever, and add references fans will love. Don’t worry about being too serious because this is the day to unleash your inner Jedi or Sith. Visuals: Dark space tones, stars, planets, and sci-fi-style graphics all work. Custom illustrations or playful GIFs can also help the theme shine without needing official Star Wars branding. CTAs: Explore the Galaxy Claim Your Jedi Deal Use the Force Example: MeUndies MeUndies brought the Force (and the fun) with their Star Wars Day email, built entirely around their exclusive Darth Vader print. The design is bold and on theme, using a glowing red color palette, dramatic lighting, and a “DESTINY CALLS” headline to give it a cinematic feel. Every section is clean and product-focused, with smooth transitions and plenty of white space. The bright red CTAs are strategically placed under each featured item, making it easy to click without distraction. Subject line: May the 4th Be With You New Darth Vader Print 5. Cinco de Mayo Cinco de Mayo falls on May 5 and marks the anniversary of the Battle of Puebla, where Mexico triumphed over French forces in 1862. While it’s often celebrated with food, drinks, and parties, it’s also a moment to recognize Mexican culture. For brands, it’s a chance to respectfully highlight flavors, community, or creativity and make the inbox feel like a celebration. Email campaign: If your products tie into food, drinks, decor, or events, this is your moment. Offer festive bundles, themed promotions, or limited-edition items. Even if you’re not in the lifestyle space, you can still join. Just make sure your messages are culturally appropriate. When to send: Launch your campaign on May 5. To keep the momentum going, follow up with a “last chance” or extended sale email on May 6. Subject lines: Cinco de Mayo, here we come! (Julie Blanner) Celebrate Cinco De Mayo with us! (CBD For Life) 40% Off EverythingHappy Cinco De Mayo! (Fashion Nova) Email copy: Keep it upbeat, festive, and clear. Acknowledge the holiday, but keep the tone light and celebratory, avoiding clichés. If you’re featuring food, drinks, or events, make them feel accessible and fun. Visuals: To make your emails more visually appealing, use bright colors, like red and yellow, festive graphics, and product photography. CTAs: Join the Fiesta Celebrate in Style Grab the Goods Example: Teremana Tequila Teremana kept their May email marketing campaign fun, engaging, and on theme with “Guac on the Rock. ” Here, it tied the campaign to Cinco de Mayo and Dwayne Johnson’s birthday, offering free guac (up to $10) with a Teremana cocktail. What makes it work is how straightforward it is: a step-by-step visual layout, playful copy, and a simple incentive that gets people to engage. The font and color combinations also match the vibe perfectly. Subject line: Happy Cinco de Mayo! 6. Teacher Appreciation Week They grade papers at midnight, remember everyone’s name, and somehow make learning fun. Of course, we’re talking about teachers. And with Teacher Appreciation Week coming up, it’s the perfect time to show them some love. From May 5 to May 9, take a moment to say thanks through thoughtful messages, a small gift, or just a reminder that their work matters. Email campaign: Offer a special discount for teachers, highlight classroom-friendly products, or invite your audience to celebrate an educator in their life. Here are two ideas to use: Thank You, Teachers: Share a heartfelt message, discount, or small freebie to show appreciation. Classroom picks: Curate helpful, fun, or practical products for teachers (or anyone who works like one). When to send: Kick off the campaign on May 5 and keep the momentum going with one or two follow-ups during TAW. However, don't send it at the same time as your Cinco de Mayo campaign. Subject lines: It’s Teacher Appreciation Week (Burt’s Bees) Celebrate Teacher Appreciation Day with BLK & Bold (BLK & Bold) Hey there - here's something special for you (Home Chef) Email copy: Speak from the heart, and if you can, share a story. A customer quote or a personal experience can make your message feel real. You don’t need to overdo it; just make it clear that you see them, value them, and want to give something back. Visuals: Use warm tones, handwritten-style fonts, or chalkboard-inspired graphics. Photos of real teachers or classrooms (if you have them) can make it feel personal and authentic. CTAs: Show Your Appreciation Nominate a Teacher Claim Your Thank-You Example: John’s Crazy Socks John’s Crazy Socks took a personal route with their May email marketing campaign for celebrating teachers, and it paid off. The message opens with a story from the brand owner, reflecting on how his teachers impacted him, even years after graduation. It’s short, honest, and relatable, which makes the campaign feel less like a sales push and more like a thank-you card. Visually, the email is bright and fun, with a colorful product layout and plenty of classroom-themed socks. The “Shop Teacher Appreciation Gifts” CTA is bold and easy to find, and the copy stays focused on gratitude throughout. The use of email storytelling and gifting creates an emotional connection with the reader, making it easy to shop for a teacher they care about. Subject line: John Thanks His Teachers 7. Mother's Day Speaking of teachers, some of the first ones we ever had were our moms. Mother’s Day is celebrated on the second Sunday of May in the U. S. , but the date might vary depending on where your audience lives. No matter when it's marked, the holiday is about recognizing the people who raised, taught, and cared for us in small and big ways. In 2025, Mother’s Day is on May 11, whereas in 2026 and 2027, it’ll be on May 10 and May 9, respectively. Email campaign: Share gift ideas, themed bundles, or heartfelt content that focuses on connection. Highlight all kinds of caregivers, like moms, grandmas, stepmoms, etc. , and tailor gifts by vibe, like “The Plant Lover” or “The Homebody. ” Don’t forget to offer a respectful opt-out email for those who’d prefer to skip Mother’s Day messages. For more campaign ideas, check out our step-by-step Mother’s Day email marketing guide. When to send: Start before May 11 to prepare your audience and give at least one reminder for last-minute shoppers. Subject line tip: Use warm, heartfelt language and a personal touch. Emojis can help your Mother’s Day subject line stand out in a busy inbox. The Mother’s Day gift guide (Farfetch) Want to opt out of Mother's Day emails? (Argos) Pamper Your Mum this Mother's Day! (Natura Siberica) Email copy: Include a short story, a quote from your team, or even a customer spotlight to make your email more personal. The goal is to make the reader think, “Yep, that sounds like her. ” Visuals: Images of natural light, real people, floral accents, handwritten notes, or kid art will add emotional weight to your email design. Pastel, pink, and blue are also great choices. CTAs: Shop the Gift Guide Celebrate Mom Send a Little Love Example: The Turmeric Co. The Turmeric Co. delivered a warm and elegant May email marketing campaign for Mother’s Day, combining heartfelt email copy and visuals. The pink and cream color palette is perfect for the occasion, while photos of real people (not just products) create an instant emotional connection. The copy is short but powerful, focused on strength, kindness, and appreciation for all mums and caregivers. Lastly, discount codes are clearly displayed with thoughtful messaging, one for mum and one for gifting a subscription. Subject line: Happy Mother’s Day to all mums For more examples, visit our Mother’s Day email examples guide. 8. Armed Forces Day Armed Forces Day is a major U. S. holiday, much like Veterans Day, dedicated to honoring those actively serving in the military. It takes place every year on the third Saturday of May, which means it falls on May 17 in 2025, May 16 in 2026, and May 15 in 2027. This is a good opportunity to recognize the sacrifice, service, and dedication of military personnel across all branches. Email campaign: Whether offering military discounts, spotlighting veteran-owned brands, or simply saying thank you, this is about appreciation, not promotion. For example, you can share a story, testimonial, or partnership with someone who serves or has served. Also, highlight donations, nonprofit partnerships, or causes that support active military members and their families. When to send: Deliver your message on May 17 to align with the holiday weekend. Subject lines: Our thank you for putting others first (Soylent) Land of the free. Home of the SAVE (up to 40%! ) (Bed Bath & Beyond) A small thank you. (Huckberry) Email copy: Keep the tone simple, respectful, and genuine. This is a time to offer something back, not sell. If you’re including an offer, use gratitude and explain how it supports service members. Visuals: Use a clean, minimal design with subtle patriotic elements, like a flag, stars, or muted red, white, and blue. CTAs: Learn More See How We Give Back Thank a Hero Example: Home Chef Home Chef’s May email marketing campaign features a beautiful thank-you message and a clear offer. The design is minimal, using dog tags next to the product offered. The copy is direct and heartfelt, thanking active service members and offering 50% off their first box through ID. me verification. The green accents also echo military tones without being heavy-handed, and the focus stays on gratitude and giving back. Subject line: We're celebrating Armed Forces Day! 9. Memorial Day About a week after Armed Forces Day, we have Memorial Day. Observed on the last Monday of May, it is a national day of remembrance in the U. S. to honor military personnel who gave their lives in service. While many brands focus on big sales and holiday weekends, it’s important to honor the fallen and their contributions. Memorial Day falls on May 26 in 2025, May 25 in 2026, and May 31 in 2027. Email campaign: Make your Memorial Day messages thoughtful and low-pressure. You can share a short tribute, highlight a cause that supports veterans or military families, or simply say thank you. If you’re offering a promotion, keep it gentle and respectful, with a message that honors the meaning of the day first. When to send: Plan your campaign for Memorial Day or the weekend leading up to it. Subject lines: Our Memorial Day Sale Ends Today (Black Diamond) Last Chance Memorial Day Sale Additional 25% off (Bruno Magli) 5 Dishes For Your Memorial Day Cookout Email copy tip: For Memorial Day, keep your email copy respectful and meaningful. Focus on reflection, whether you’re honoring, supporting, or simply saying thank you. Visuals: Stick to neutral tones. A simple flag will create an impact without overwhelming the message. CTAs: Learn More See How We Give Back Support the Cause Example: American Giant American Giant’s Memorial Day email marketing campaign is a great example of leading with heart instead of hype. The message comes from the founder, Bayard Winthrop, and reads like a personal letter. He shares a moment with his daughter, reflects on what the flag means to him, and honors those who sacrificed their lives for the country. It’s thoughtful, honest, and personal. Visually, the email uses a single image of a flag and plenty of space to let the words breathe. The military discount is included, but it’s secondary to the message of gratitude and remembrance. This campaign works well because it doesn’t try to sell first. It connects, then gently invites. Subject line: A Memorial Day message from our founder More May Email Marketing Subject Lines If crafting subject lines feels like pulling teeth, we’ve got you. Below, you'll find ideas for each key date, but if you want to really level up your email game, give Refine, our free subject line tester, a spin. It’ll help you tweak tone, length, and structure to boost opens and clicks in no time. 25% Off Wellness Picks to Help You Recharge Your Summer Preview Sale Starts Now A Spring Surprise Just for Today May the 4th Sale Is Here – Shop Galactic Deals Spice Up Your Day with 20% Off Everything A Little Thank-You Gift for Teachers Mother’s Day Gifts She’ll Actually Love – On Sale Now Exclusive Offer for Those Who Serve Memorial Day Sale: Up to 40% Off This Weekend Only You’re Not Alone, We’re With You This May Here Comes the Sun and a Fresh Start A Simple Thank You for All You Do To the Fans, the Dreamers, and the Jedi Among Us Celebrating Culture, Community, and Connection To the Ones Who Always Show Up To the Woman Who Does It All Today, We Thank Those Who Serve In Memory, With Gratitude Let’s Unwind Together (No Meditation App Needed) Summer’s Calling... and It Wants You to Pack Light Mayday! Mayday! This Deal’s Too Good Use the Force to Unlock This Deal 0% Off Everything... Just Kidding Teachers Deserve Gold Stars (and Gifts) The Real MVP: Mom Standing Ovation for Our Service Members Long Weekend, Big Energy Last Chance: Free Self-Care Resources Inside Summer Sneak Peek Ending Soon! Ends Tonight: May Day Perks Await Final Hours to Join the Rebellion Your Fiesta Ends at Midnight One Week Only: Celebrate Teachers with Us Time’s Running Out: Order by Friday! Today Only: A Gift for Those Who Serve Don’t Miss Our Memorial Day Weekend Deals Feeling Off Lately? You’re Not Alone... We’re About to Heat Things Up What’s Inside? A Little May Magic... This Is the Email You’re Looking For Guac, Gifts, and a Special Surprise Guess Who Deserves a Thank You? What Does Mom Really Want? It’s Not Just Another Saturday... What We’re Remembering This Weekend May Email Marketing Templates You’ve got the plan; now let’s bring it to life. To make your May email campaigns easier to launch, we’ve put together some responsive newsletter templates for this month’s biggest events, from Star Wars Day and Mother’s Day to Memorial Day and Mental Health Awareness Month. Sign up for a free Moosend account, pick your template, and start customizing. Try for free Mental health awareness campaign This content-rich template is perfect for Mental Health Awareness Month. Its clean design and soothing visuals focus on mindfulness, balance, and well-being. Whether you’re sharing blog posts, self-care tips, or stories from your community, this layout keeps things focused and digestible. It's ideal for wellness brands, coaches, or any business wanting to offer value beyond promotions during May. Mother’s Day newsletter template This vibrant and product-forward May email marketing template is ideal for Mother’s Day and more. With a warm intro, bold visuals, and clear product blocks, it easily showcases gift guides and curated collections. It also works well for other gifting-focused holidays like Teacher Appreciation Week, Cinco de Mayo, or even Pre-summer sales, especially when promoting bundles, limited editions, or style picks. Pre-summer sales newsletter design With beach visuals, bold discounts, and easy-to-scan product grids, it’s perfect for teasing summer collections, seasonal sales, or vacation-ready drops. You can also reuse this May email marketing template for Memorial Day weekend, May Day promotions, early June sneak peeks, or basically any time you want to bring in those summer vibes early. May the Force Be with You All Month Long You’ve got big dates, bold ideas, and ready-to-go templates, so now it’s time to set your May email marketing campaigns in motion. Whether you're celebrating moms, honoring heroes, or firing up that lightsaber for May the 4th, May will let you increase your revenue and build stronger relationships with your subscribers. So don’t just send emails; create experiences and make your messages matter. As always, trust your instincts, stay on brand, and may the click-throughs be ever in your favor. And if you need a quick template and a drag-and-drop editor to get started, Moosend is here to give you a hand. All you have to do is sign up for an account. --- ### Email Storytelling: How to Stand Out in the Age of AI [2025] > Master email storytelling to stand out in the inbox. Learn how personal stories can elevate your email marketing strategy and more. - Published: 2025-04-04 - Modified: 2025-04-04 - URL: https://moosend.com/blog/email-storytelling/ - Categories: Email Marketing, Copywriting - Levels: Beginner Artificial Intelligence (AI) is everywhere. It’s picking your next favorite song, suggesting what to buy, and even writing the headlines you scroll past. So, of course, it’s made its way into email marketing. Now, AI-powered tools can craft subject lines, personalize greetings, and even predict the best time to hit send. Pretty smart, right? But here’s the thing: AI can’t share the excitement of a first sale or the joy of a happy customer. It generates words, but it doesn’t feel. That’s why the brands that truly stand out aren’t the ones with perfectly timed, algorithm-approved emails. They’re the ones telling stories that feel real, personal, and human. In this guide, we’ll explore email storytelling, why it works, and how you can use it to create emails people actually want to read. What is Storytelling in Email Marketing? Email storytelling works by using narrative techniques and emotional language to make a campaign feel personal rather than promotional. Instead of simply telling people what to buy, you present a story that resonates with their experiences, challenges, or aspirations. Effective storytelling in email marketing usually includes a relatable protagonist, a pain point or a challenge, and a resolution. Many businesses assume that storytelling is just adding a bit of personality or a longer introduction. But real storytelling is about making an emotional connection, not just writing more words. Traditional sales emails vs. storytelling emails Imagine opening your inbox and seeing two emails from different brands. The first one reads: “Flash Sale: 20% Off! ” The second looks like this: Which one is more memorable? The first email is pretty straightforward but lacks brand personality and emotional connection. Cheekbone Beauty’s second email, however, tells a story. It introduces a teammate, Breann, and makes the promotion feel special, inviting customers to celebrate a milestone with her. This is the difference between traditional sales emails and storytelling-driven emails. Most brands rely on straight-to-the-point, transactional messaging, such as discounts, features, and urgency. While these emails might generate quick clicks, they don’t build long-term engagement, trust, or brand loyalty. The Benefits of Adding Storytelling to Your Emails Storytelling is one of those elements that can transform a single message from a sales pitch into a compelling narrative that hooks the reader. As Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel. ” However, if you’re still skeptical about whether storytelling is necessary, here are some of its benefits for email marketing. Increases engagement and conversions When emails feel personal rather than purely promotional, they create a stronger connection with the audience, leading to higher click-through rates (CTR) and conversions. Research shows emotionally connected customers are far more valuable in the long run. Their lifetime value is 306% higher than that of merely satisfied customers, and they stay loyal for an average of 5. 1 years compared to 3. 4 years. Also, 71% of emotionally connected customers rate brands highly, while only 45% of satisfied customers do the same. This means that emails that tell a story and evoke emotion don’t just drive engagement and conversions but help build long-term brand loyalty and higher customer lifetime value (CLV). Makes your brand memorable People forget facts, but they remember stories. A compelling narrative can stay in the customer’s mind, making your brand more recognizable and meaningful long after they’ve read your email. According to behavioral scientist Jennifer Aaker, we retain information up to 22 times more when presented in a narrative rather than facts. Take the example from the book Made to Stick: Most people won’t remember that movie popcorn has 37 grams of saturated fat, but they’ll never forget that it’s worse than eating bacon for breakfast, a Big Mac for lunch, and a steak for dinner combined. That’s the power of a story that sticks. So, instead of just listing features, use a story to help customers visualize how your brand fits into their lives and how it’ll improve them. Humanizes your brand Storytelling helps bring your business to life, making it feel more authentic, relatable, and trustworthy. When customers see the real people, values, and experiences behind your brand, they’re more likely to engage and stay loyal. For instance, imagine an independent coffee business launching a new blend. Instead of sending a generic email saying, "Try our new dark roast," they share the story behind it: "Meet Maria, a third-generation coffee farmer in Colombia. Her family has perfected their craft for decades, growing beans with care and dedication. We partnered with Maria to bring a bold, smooth roast straight from her farm to your cup, supporting sustainable agriculture with every sip. " Now, customers don’t just see a new coffee blend but feel connected to the people behind it, making them more likely to engage with the brand and share the story with their peers. Create a continuous customer experience When your emails follow a consistent narrative, they keep customers engaged and make every interaction feel intentional rather than random. Instead of treating emails as isolated messages, storytelling can guide customers from discovery to purchase and beyond, making them feel like they’re on a journey with your brand. For example, a fitness brand launching a 90-day program could structure its emails like this: Welcome email: Meet Jake. He started just like you, unsure where to begin. Here’s how he took the first step. Onboarding email: Overcoming week one struggles. How to stay motivated like Jake did. Progress check-in: Jake just hit 30 days, and here’s how he feels. Are you ready for your next milestone? Re-engagement email: Jake completed his journey, but he’s not stopping. Here’s how to keep progressing. A popular brand that has a similar tactic is Duolingo, which uses its mascot, Duo, to re-engage users. Subject line: You made Duo sad Common Email Storytelling Mistakes Brands Make Not all storytelling in emails hits the mark. Some brands try to incorporate narratives but end up with emails that feel forced, flat, or too promotional. Here are the most common mistakes that brands make when it comes to incorporating storytelling in their emails. Overloading emails with product features Many brands fall into the trap of listing product specs instead of making an emotional connection. Customers don’t just want to know what your product does but why it matters to them and what pain points it solves. Example: Instead of saying, “Our serum contains hyaluronic acid and vitamin C,” tell a story: “Meet Lisa. She struggled with dry, tired skin until she found a serum that made her glow again. ” Missing the character, pain point, or resolution Every great story needs a protagonist, a challenge, and a resolution. Without this structure, emails can feel aimless or forgettable. You should Introduce a relatable character (a customer, the brand founder, or even the recipient), highlight their struggle, and show how your product or service resolved it. Example: “Mary used to dread laundry day until she found a detergent that made stains disappear. ” Focusing on the brand Instead of the customer's journey Too many emails are brand-centric instead of customer-centric. If your email is filled with "we" and "our company," it’s time to shift gears. Start by making the customer the hero of the story. Example: Instead of “We launched this product to revolutionize skincare,” say, “Your skin deserves better, and here’s how we can help. ” The "Hero's Journey" Framework for Email Marketing So, how do you avoid these common mistakes and create a solid email storytelling process? While copywriting formulas like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution) can help, there’s one that works especially well for storytelling: The Hero’s Journey. This storytelling framework has been used in everything from mythology to blockbuster films. Popularized by Joseph Campbell, it follows a character’s transformation from facing a challenge to overcoming it with the help of a guide. Sounds familiar? This is actually the backbone of stories like Star Wars, The Lord of the Rings, and even some of the most successful marketing campaigns. In email marketing, this formula can help your target audience recognize a pain point, see the solution, and act. As Ann Handley puts it, you need to “make your customer the hero of your stories,” so let’s see how to do that. How to Adapt the “Hero’s Journey” for Email Marketing The original Hero’s Journey framework has 12 steps, but here, a simplified version works best. Emails need to be clear and concise, so reducing the journey into fewer stages makes it easier to guide your audience without overwhelming them. That’s why we’ve intentionally adapted the framework into 5 key steps for email campaigns: The Ordinary World The Call to Adventure The Mentor The Transformation The Return The adapted steps will help you guide your audience from recognizing a problem to taking action, with your brand as their trusted guide. Step #1: Identify the customer’s pain points First, you need to acknowledge your audience’s pain points in a way that feels personal to them. To do that, use conversational language to show them they’re not alone. Then, you can highlight the solution to the problem, which you’ll present in the next step. For example, let’s say you run a meal delivery service and want to engage busy professionals struggling to maintain a healthy diet. Here’s how to use storytelling to create an emotionally relatable scenario for them: Email copy: "You plan your meals on Sunday, feeling motivated to eat healthier this week. But by Wednesday, you're overwhelmed with work, and cooking feels like just another task. By Friday, takeout wins again. Sound familiar? " Why it works: Your email opens with a real-life scenario many busy professionals experience, making the reader think, “Oh, that’s me! ” Instead of jumping straight to the product, you validate the customer’s frustration and make them feel understood. Step #2: Introduce a solution Now that you’ve acknowledged the customer’s pain point, it’s time to give them a way to overcome it. Start by presenting the solution as an opportunity for improvement. Keep it simple, engaging, and focused on the benefits one will gain rather than the features. This way, you avoid falling into one of the common storytelling mistakes and keep a natural flow. Let’s use our fictional meal delivery service example from the first step to introduce the solution. Email copy: "Imagine having quick meals delivered straight to your door so you can eat well, even on your busiest days. " Why it works: The email copy introduces a hassle-free option that solves all the pain points. It invites them to visualize a better alternative, making the offer more personal and relatable. Step #3: Position your brand as the “Guide” Now that the customer sees a better way forward, it’s time to introduce your brand as the trusted guide that will help them make this change. In this step, you need to focus on making their journey easier. Here’s how our fictional business would approach the matter. Email copy: "That’s exactly why we created Freshbites to take the stress out of healthy eating. Our meals are chef-crafted, dietitian-approved, and delivered fresh, so you can enjoy nutritious food without the time-consuming prep. " Why it works The messaging shifts from “Imagine if... ” to “Here’s how we make it happen. ” It focuses on the customer’s benefit, not just the product. Mentioning chef-crafted and dietitian-approved meals reassures the potential customer that they’re making a smart choice. Step #4: Showcase the benefits of your product After successfully positioning your brand as a guide, you should help your audience picture the benefits by sharing a real-life transformation. To do that, add customer testimonials and case studies to your email copy to show your audience how their lives will change. Email copy: "Just ask Sarah, a busy mom of two who used to dread dinnertime. Between work, school pickups, and late meetings, cooking always felt like another chore. But since trying Freshbites, she spends less time in the kitchen and more time with her family without compromising on health. ‘I finally feel in control of my meals without the stress! ’" Why it works: Sarah’s story reassures potential customers that your product works for real people. The social proof adds credibility to your product and brand. Readers who relate to Sarah’s struggle can see themselves experiencing the same relief and success. Step #5: Call them to action The recipient has now seen what’s possible, so let’s invite them to take action. Make the next step clear, easy, and rewarding. Instead of just saying, "Buy now," add value to the offer and give them a reason to act now. Email copy: "You’ve got enough on your plate, so let us handle dinner. Fresh, balanced, and delivered to your door, so you can eat well without the stress. Try Freshbites today and get 50% off your first week. No commitments, just great meals made for your life. " Why it works: It reminds potential customers how the product fits into their lives and the problems it solves. Offers a good discount and a personalized call-to-action (CTA). It creates urgency without feeling pushy. The "No commitments" addition reassures the reader that trying the product is risk-free. Now, you have story-driven copy that presents your product as a solution that improves your customer’s life, not just another sales pitch. Next, let’s bring it to life with a visual newsletter template. Email Storytelling Template Need a hand structuring your story? You can do it using the following copy template based on the "Hero’s Journey" framework. Email copy template You start every determined to , but life gets busy, and makes it harder than it should be. Before you know it, you’re back where you started. Sound familiar? What if there was an easier way? That’s why we created to take the hassle out of so you can focus on what matters. Just ask , who struggled with until trying . Now, . “. ” You don’t have to keep dealing with , we’ve got you covered. Try today and get . Email design example Then, you can add your copy to your email newsletter template and customize the design to save time. Don’t forget to add visuals (images, GIFs, etc. ) to make your design more visually appealing. A picture is worth a thousand words, after all. Create your email story Email Marketing Storytelling Case Study: Drip Every brand can integrate storytelling into their email marketing strategy, from eCommerce and retail to SaaS. Here, we’ll see how automation platform Drip used it to increase their open rates and engagement. In their recent case study, Drip highlighted how they struggled to create engaging emails that effectively promoted their service. While the content was solid, their emails felt more like sales pitches than meaningful interactions. Here’s an example from their old newsletter: According to Drip, it looked quite generic, so it was time to create something more unique to connect with their email list and drive higher engagement. To do that, they: Revamped their approach by segmenting their audience and tailoring content based on engagement levels. Incorporated storytelling through personal anecdotes, humor, and intriguing subject lines to capture attention. Here’s what their new story-based email looked like: Source The result was a 123% increase in open rates and a 352% boost in CTR. Their emails became more engaging, aligned with their brand personality, and built stronger relationships with subscribers. Instead of just selling, Drip connected with its recipients, who responded positively to the change. Examples like this show that even software companies can use storytelling to create engaging, high-performing emails. By shifting from a sales-heavy approach to one that feels personal, relatable, and engaging, Drip proved that storytelling isn’t just a creative choice but a conversion driver. How to Add Storytelling to Different Email Types (with Examples) Whether you’re nurturing leads, re-engaging customers, or announcing a new product, a story will let you grab your reader’s attention, create emotional connections, and drive action. Let’s see how to use this powerful tactic for different email types. Welcome emails This is your first chance to connect with new subscribers. Instead of listing products or discounts, use storytelling to introduce yourself, explain why you’re a great fit for your potential customer, and explain what makes you different. A brand story will help build trust and a sense of belonging, which will make recipients more likely to stay engaged. Here are three easy steps to help you do it: Introduce the founder or brand mission with a personal touch. Share a challenge or turning point that led to the brand’s creation. Keep it conversational to make new subscribers feel like part of a community. Now, let’s see a real story-based welcome email example. Example: The Turmeric Co. The Turmeric Co. starts with a personal story from founder Thomas Robson-Kanu. Instead of diving into product benefits, he shares his journey as a professional footballer, including how a serious injury almost ended his career. This creates an emotional hook, making readers invested in his story before he introduces how turmeric helped him recover and led to the creation of his company. Why it works: Uses a personal, conversational tone that makes new subscribers feel connected to him. Highlights his brand as more than just a business by showcasing its real-life origins. Ends with an invitation to stay tuned for the next email, keeping readers interested in the brand’s journey. Further reading: You can use the “Hero’s Journey” to structure your origin story. Then, grab one of these welcome email templates and create your story-based campaign. Promotional emails Instead of just listing features, storytelling helps highlight the craftsmanship, inspiration, or human touch behind what you’re selling, making it more compelling for customers. You don’t have to build an entire email around a story. Sometimes, a mini story strategically placed into the body copy is enough to create an emotional connection. For instance, you can share the process behind a handmade piece, the inspiration for a design, or the people who brought it to life. These small details will make products feel special and increase engagement. Example: BIKO BIKO’s email introduces its first-ever hand-blown glass collection by describing the jewelry and telling a brief behind-the-scenes story. It highlights Suna, the glass artist, and walks the reader through the process of shaping, blowing, and painting each bead by hand. Why it works: Shows the person behind the collection to make the product feel special and human-made rather than mass-produced. Guides them through the creative process, making them more invested in the product and leading them to explore and shop the collection. Cart abandonment messages Did you know that you can make your cart abandonment emails more effective by using a classic storytelling technique? We are referring to personification, a tactic that gives human traits to non-human objects. This way, you can turn an abandoned cart into a relatable character that “misses” the customer, making the email feel less like a sales push. For instance, a cart that sends a message like, “Hey, I’m still here! Don’t leave me behind! ” instantly feels more fun, engaging, and human, increasing the chances of conversion. Example: Soylent Soylent uses personification to turn a cart recovery email into an engaging, story-driven experience. Instead of a generic reminder, the email frames the cart as a forgotten friend, asking the customer, “Did you forget about me? I would love to hear from you. ” Why it works: Uses humor and personality to make the email stand out from standard cart reminders. Engages the recipient emotionally by turning the cart into a relatable character. Encourages action without being pushy, making the return to checkout feel natural and fun. Further reading: Check out our conversational marketing guide to learn how to create emails that feel like real conversations. New product/service launch When launching a new feature or service, a typical email might focus on listing its benefits. But to make it truly resonate, storytelling helps turn a new offering into an experience customers can picture themselves in. Here’s how to add storytelling to your new product/service launch campaigns: Bring the feature to life with real people, cultural moments, or sensory details to create a deeper emotional connection. Show customers how it enhances their life, solves a problem, or unlocks something exciting. Instead of just saying, "Book a cooking class," make them feel like they’re already there: smelling fresh herbs, learning from a local chef, and sharing a meal. Example: Airbnb Rather than simply announcing "Cooking Experiences," Airbnb’s email transports readers into a beautiful moment. The email introduces Claudia, a host who carries on 4,000 years of Mexican culinary tradition. Through email copywriting and visuals, it shows her hand-grinding cacao and chiles on an ancient metate to make mole, tying in a personal story: "Claudia learned from her grandfather that food is more than a sum of ingredients. ‘It's a medicine for the people you love. ’" Why it works: By focusing on Claudia’s story, the email makes the feature feel personal and authentic. It paints a sensory-rich picture of what new customers will experience. The story invites users to explore rather than pressuring them to book. Re-engagement campaigns Re-engagement emails should motivate inactive users by making them feel like they have unfinished business with your brand. The most popular tactic is to send a simple “We miss you” message. However, gamification and challenge-based storytelling can be more effective. For instance, creating a sense of loss or urgency, such as highlighting lost progress, an expired perk, or a status they once held, can nudge users to return. Personalizing the challenge by referencing their past activity or achievements will also make the email feel relevant, while competitive or social triggers, like showing how others have progressed, add extra motivation. Example: Strava Source Strava’s email doesn’t just remind users to return but challenges them by showing that they lost their Local Legend status. The email uses competition-driven storytelling to make the user feel like they have something to reclaim. Why it works: The headline, “Uh oh! You’re not the Local Legend anymore,” creates urgency. The body copy highlights the loss by stating exactly who overtook them (Paul Ridler’s 16 efforts set the new bar), making it feel like a real challenge, not just a routine update. It gamifies the experience by displaying past efforts and adding a CTA that encourages the user to jump back in and reclaim their title. Email Storytelling Matters A good story can turn a simple email into something worth opening, reading, and, most importantly, acting on. AI can generate the content, but it can’t replicate the “feeling. ” That’s where storytelling wins. It makes a brand feel human, a product feel essential, and an email feel like more than just another notification. As inboxes get more crowded and AI-written content becomes the norm, the brands that stand out will be the ones telling stories worth remembering. Ready to bring your emails to life? Sign up for a Moosend account and use the drag-and-drop editor to turn your brand stories into email marketing campaigns that will leave a mark. FAQs Let’s answer some common questions about email storytelling. 1. What brands can benefit from storytelling in email marketing? Storytelling is a powerful tool for any brand looking to engage its audience. Nonprofits can use stories to inspire donations, entrepreneurs can build personal connections with their audience, and large business owners can create brand loyalty by making their emails feel more human. Whether you're selling a product, sharing a mission, or growing a community, storytelling makes your emails more memorable. 2. Does storytelling impact email deliverability? Emails that feel engaging and personal tend to have higher open rates and lower spam complaints, which can improve deliverability. However, it’s important to keep emails concise and avoid overly complex formatting, which can trigger spam filters. 3. What type of content works best for storytelling emails? Customer success stories, founder narratives, mission-driven campaigns, and personal anecdotes work especially well. The key is to choose content that makes the reader feel emotionally invested rather than just listing features or promotions. 4. Can I A/B test storytelling emails? A/B testing helps you refine your storytelling approach. You can test different narrative angles, subject lines, or CTA placements to see what resonates most with your audience. 5. How does storytelling fit into social media marketing? Email and social media go hand in hand. To extend their reach, you can repurpose email stories for Instagram captions, LinkedIn posts, or X threads. Likewise, if a story performs well on social media, consider adapting it into an email campaign to increase engagement. --- ### Microsoft Joins Gmail & Yahoo: New Requirements for High-Volume Senders [May 2025] > Prepare for Microsoft’s new May 2025 email rules. Ensure SPF, DKIM, DMARC compliance and boost deliverability with Moosend. - Published: 2025-04-03 - Modified: 2025-04-03 - URL: https://moosend.com/blog/microsoft-high-volume-senders/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner In a major step toward a safer and more reliable email ecosystem, Microsoft Outlook. com (including hotmail. com, live. com, and outlook. com addresses) is joining Gmail and Yahoo in enforcing stricter requirements for bulk senders. Starting May 5, 2025, Microsoft will begin requiring email authentication and enhanced sender hygiene for domains sending over 5,000 emails per day. If you’re a high-volume sender, it’s time to prepare. Here's what you need to know before the implementation. Mandatory Email Authentication To improve inbox protection and reduce spam, phishing, and spoofing, Microsoft will require the following for high-volume senders: SPF (Sender Policy Framework): Your SPF record must authorize the IP addresses sent on behalf of your domain. It must pass. DKIM (DomainKeys Identified Mail): Your emails must be cryptographically signed using DKIM and pass the check. DMARC (Domain-based Message Authentication, Reporting & Conformance): Your domain must publish a DMARC record with at least a p=none policy. DMARC must align with SPF or DKIM (ideally both). Non-compliant messages will be routed to Junk starting in May and eventually may be rejected. Microsoft Recommendations for Email Deliverability Authentication alone isn’t enough. Microsoft also recommends the following to ensure trust and deliverability: Valid “From” or “Reply-To” addresses that can receive replies – MX record is crucial. Visible, functional unsubscribe links in all bulk or marketing emails. List hygiene & bounce management to remove invalid and inactive emails regularly. Transparent sending practices, including honest subject lines and consent-based mailing. Remember that Outlook reserves the right to filter or block emails from senders who do not follow these practices. What You Should Do Today Email deliverability can make or break your campaigns. Before you hit send, make sure your setup is solid by following these best practices: Check your domain’s SPF, DKIM, and DMARC records. Verify proper alignment with your “From” domain. Ensure unsubscribe links are functional and visible. Clean your list regularly to remove not only inactive recipients but bounced ones, too. Coordinate with your ESP or email platform to ensure compliance Even if you're using a third-party sender like Moosend, these records must be configured on your domain’s DNS. Moosend is Here to Help As a Moosend customer, you don’t have to go it alone. We’ve got your back with step-by-step guides for setting up SPF, DKIM, and DMARC, plus real-time authentication monitoring to keep things running smoothly. Our deliverability consulting is also here to help protect your sender's reputation. The best part? If you’ve been with us since 2021, you’re already covered. We enforced these best practices platform-wide before the industry changes hit because we saw it coming. Additional Resources Set up SPF, DKIM and DMARC Running external verification checks on DNS records How To Set Up A Warm-Up Plan If You’re Migrating To Moosend --- ### Subscription Renewal Email Examples & Templates [2025] > Learn how to craft compelling subscription renewal emails that keep customers engaged and prevent lost revenue. Templates and examples inside! - Published: 2025-04-02 - Modified: 2025-04-02 - URL: https://moosend.com/blog/subscription-renewal-email/ - Categories: Email Marketing, Examples - Levels: Beginner Imagine this: A customer has been using your tool for months. They love it. But then—without warning—their subscription expires. No reminders, no subscription renewal emails, nothing. Frustrated, they start looking for alternatives. And just like that, you’ve lost them. This is exactly why a well-crafted subscription renewal email matters. It prevents churn and brings recurring revenue to your business. But it can do more than that. Subscription renewal emails don’t just serve as reminders, but they also reinforce the value users get. In this blog post, we’ll break down the different types of subscription renewal emails, the essential elements to include, and expert tips to make your messages more compelling. Plus, we’ll share ready-to-use templates so you can create high-converting renewal emails with ease. What are Subscription Renewal Emails? Subscription renewal emails are automated or manually sent messages that remind customers to extend their subscription before it expires. These emails play a crucial role in customer retention by ensuring users continue their service without interruption. Often, renewal emails are part of broader email sequences that include one or more emails before the subscription runs out. These emails are typically used for subscription-based services as well as products with recurring payments. For instance, streaming platforms like Netflix and Disney+ send reminders for monthly or annual payments, ensuring uninterrupted access to their content. Similarly, SaaS providers and membership sites frequently use renewal emails to maintain subscriptions. If a customer chooses not to renew, a cancellation email will notify them that their account has expired. Why are Subscription Renewal Emails Important? Sending subscription renewal emails offers a few key benefits for businesses: Reduce churn: Many customers don’t intend to cancel but forget to renew. A timely email prevents involuntary churn. Maintain revenue flow: Retaining an existing customer is more cost-effective than acquiring a new one. Upselling opportunities: Renewal reminder emails often include new features, product announcements, or exclusive offers. They can serve as a gateway to introduce upgrades or additional benefits that enhance the overall subscription experience. Improve customer relationships: Personalized renewal emails make subscribers feel valued, thus increasing loyalty. Legal compliance: Laws require companies to notify users before automatically renewing their subscriptions, ensuring transparency and fairness. Types of Subscription Renewal Emails Here are the most common types of renewal emails that businesses use: Standard renewal email: Sent before the subscription expires to nudge customers into taking action. Automatic renewal notification: Alerts customers that their subscription will renew automatically (important for compliance and transparency). Lapsed subscription reminder: Encourages users to resubscribe after their subscription has expired. Failed payment email: Notifies customers of a payment issue, urging them to update their billing details. Now let’s see a few tips that can help you craft renewal email campaigns that get opened. How to Create Effective Subscription Renewal Emails Creating a great subscription renewal email requires a strategic approach. Here are some key strategies and tips to help you create compelling renewal messages: 1. Personalize your message Personalization is a key factor in making renewal emails feel less like automated reminders and more like genuine, engaging communication. A personalized email grabs attention, builds a connection with the recipient, and improves engagement rates. You should include the subscriber’s first name in the subject line and email body, as it immediately creates a sense of familiarity. Modern email marketing platforms like Moosend let you automatically insert your recipient’s name in the email subject line and body. However, effective personalization goes beyond just a greeting. Consider incorporating account details like the renewal date or membership tier for a more tailored experience. You can also use a thank-you message that acknowledges their loyalty (e. g. , Thanks for being part of for another great year! ) An underrated tactic is customizing the sender’s name. Use a real sender name from a person on your team instead of a generic company address. This will make the email feel personal and trustworthy, increasing open rates and reducing the chances of it landing in the spam folder. Advanced tip: If you want to take personalization to the next level, you can use custom images or GIFs that align with the recipient’s experience. For example, a streaming service could include a snapshot of their most-watched content, while a SaaS company could highlight their most-used features. 2. Highlight the value Your subscription renewal emails should also remind customers of the key benefits they enjoy using your products or services. You can highlight how they make their life easier or how they save them time and money. If subscribers understand the value they get, chances are higher that they will renew their subscriptions. Your renewal email campaigns can: Highlight features they used the most New updates or perks included in the renewal Upcoming features or improvements Time spent using the product All of the above minimize friction in the renewal process. Here’s a free template you can use. It also includes a countdown timer to create a sense of urgency: Customize it 3. Keep email campaigns concise Your customers already know your product well, so you should avoid long promotional messages and unnecessary details. Keep your content short and simple, gently nudging customers to continue with your services. Longer emails may have the opposite effect and make your brand feel pushy. Ideally, you need to have: A compelling subject line (e. g. , "Renew Now & Keep the Benefits! ") A short, engaging body that gets to the point. A single CTA to reduce decision fatigue. 4. Give recipients an incentive Incentives are a great tool to persuade wavering customers to renew their subscriptions. They can also help if retention is a challenge for your business. For example, you can offer a small discount for early renewal. Alternatively, you can offer access to bonus features or an upgraded plan as a thank you for your customers’ renewed loyalty. Another option is to provide referral perks if users bring a friend. Remember: Your incentive doesn’t need to be something huge; just enough to tip the scales in your favor. 5. Create a series of reminders Don’t rely on a single email campaign. Subscription renewal emails work best when they are part of broader email sequences, also known as drip campaigns. A sequence consisting of three to four emails in succession is enough. For instance, you can send: Initial reminder: 7–14 days before the expiration date. Follow-up reminder: 2–3 days before expiration. Last-chance reminder: On the renewal day itself. Lapsed subscription email: After the expiry, to win back customers. You can also ask for feedback. For auto-renewals, notify subscribers at least 3–5 days in advance to ensure transparency and allow them to manage their subscription. 6. Use a clear call-to-action (CTA) If you want to increase renewal rates, you must make it easy for users to renew. Use a prominent call-to-action with bold, action-oriented language, such as: "Renew Now" "Update Payment & Continue" "Upgrade Your Membership" "Keep Your Subscription Active" The CTA button must be visually distinct and placed above the fold for easy access. Generally, a good CTA is not more than four words long. 7. Provide contact information for assistance Subscribers may have questions about their renewal, switching plans, or other account options. To make the process smoother, include clear contact details at the bottom of your email, such as a customer support representative’s name, email address, or phone number. Alternatively, provide a link to an FAQ page or help center with step-by-step guides addressing common renewal concerns. This ensures subscribers can quickly find the information they need or reach out for assistance if necessary. 8. Facilitate auto-renewals You can simplify the renewal process by encouraging subscribers to enable automatic renewals. This hassle-free approach benefits both your business and your customers by ensuring uninterrupted service without the need for manual action. For example, you can set up a friendly reminder informing users that their plan will be extended for another billing cycle. Clearly state the renewal date and provide an option to review or manage their subscription settings. This not only keeps customers informed but also builds trust by ensuring transparency. Additionally, highlight the convenience of auto-renewal, emphasizing that it saves time and prevents service disruptions. A well-structured auto-renewal email should create a sense of urgency while assuring subscribers that their access remains seamless. You should also let customers know that they can cancel the auto-renewal at any time. 9. Optimize for mobile readability Many subscribers will check their renewal emails on mobile devices. Ensure that you have a responsive design that looks great on all screen sizes. If you have a pre-made email template, check that it’s mobile-responsive. Your CTA buttons should be tap-friendly (at least 44x44 pixels). Keep enough white space around the CTA button to prevent misclicks. Pro tip: Avoid hyperlinked text since it can be hard to tap on small screens. Instead, use a clearly defined button with padding around the text. 5 Examples of Subscription Renewal Emails Below, we’ve hand-picked examples of effective renewal emails from famous brands to get you inspired. 1. Apple Music Subject line: Your Apple Music membership is almost up. Why it works: Sets clear expectations right from the subject line. Highlights the renewal deadline to create urgency. Features a relatable lifestyle image that reinforces the product's value. Includes a bold, single CTA with action-oriented text ("Turn on Automatic Renewal"). 2. Grammarly Subject line: Friendly Reminder: Your Subscription Will Renew in 60 Days Why it works: Starts with a thank-you message, acknowledging the subscriber’s continued membership. Clearly lists renewal date, price, and billing details for transparency. Highlights Pro features to reinforce the value of staying subscribed. Includes a visual comparison of free vs. premium plans to aid decision-making. 3. Blizzard Why it works: Uses an in-universe character (Chromie) to align with brand storytelling. Personalizes the greeting with the user’s name for a stronger connection. Cleverly themed ("No Time to Waste") to match the time-travel narrative. Encourages renewal with a fun, game-like tone and visually engaging CTA. The email copy (“fulfill your heroic destiny”) reminds players of their in-game journey and investment, increasing motivation to re-subscribe. 4. Slack Subject line: Is your payment information up to date? Why it works: Simple, no-frills copy focused on essential billing info. Clear CTA leads directly to updating payment details. Uses Slack’s friendly and casual brand voice. Reassures users by making the task feel manageable, not urgent. 5. YouTube Subject line: Only a few days before your YouTube Premium benefits end — renew now. Why it works: Strong value proposition right in the subject line. Emphasizes specific benefits (ad-free, background play, offline viewing). Straightforward, urgent CTA (“Renew Now”) repeated for emphasis. Clean design with feature-focused content that’s easy to skim. 8 Renewal Email Templates to Use In this section, we’ll explore five unique renewal email templates tailored to address different scenarios. 1. Standard Renewal Reminder Email Subject line: Your expires soon—Renew now! Hi , Your is set to expire on . We’d love for you to continue enjoying , so don’t forget to renew before your access ends! By renewing today, you’ll continue to enjoy: Click below to renew and keep your subscription active: Need assistance? We’re happy to help! Just reply to this email or visit our . Thanks for being part of ! 2. Auto-Renewal Notification Email Subject line: Your renews on —Here’s what to expect Hi , Just a heads-up—your will renew automatically on , so there’s nothing you need to do! Your payment method on file will be charged . Here’s a quick recap of your plan: Plan: Renewal Date: Billing Amount: If you’d like to update your billing details or make changes to your subscription, you can do so here: We’re excited to continue providing you with ! Let us know if you have any questions. 3. Failed Payment Renewal Email Subject line: Action needed: Update your payment Hi , We attempted to process your renewal, but the payment didn’t go through. To ensure uninterrupted access to , please update your payment details as soon as possible. Plan: Amount Due: Payment Retry Date: Click below to update your payment method: If you’ve already updated your details, no further action is needed. Feel free to reach out if you have any questions. Thanks for being a valued member of ! 4. Early membership renewal reminder Subject line: Renew Early & Get Exclusive Perks! Hi , Your doesn’t expire until , but why wait? Renew early and enjoy uninterrupted access to . Plus, as a valued member, we’re offering you if you renew before ! By renewing now, you’ll continue to enjoy: Click below to renew your membership early: Got any questions? We’re happy to help—just reply to this email or visit our . Thanks for being part of ! 5. Lapsed subscription win-back email Subject line: We miss you! Here’s a special offer to renew your subscription Hi , We noticed your has expired, and we’d love to welcome you back! To make it easier, we’re offering you if you renew within the next . Enjoy again Get if you renew today No hassle—reactivate in just one click! Don’t miss out—this offer expires on . If you have any questions, we’re happy to help. Hope to see you back soon! 6. B2B subscription expired email Subject line: Let’s Get You Back on Track – Reactivate Your Subscription Hi , We noticed your ’s subscription to has expired, and we’d love to have you back. Your team relies on , and we don’t want you to miss out. Reactivating today means uninterrupted access to your account, along with all the features and support you’ve come to rely on. Your data, preferences, and integrations are still here, ready for you to pick up where you left off. There’s no need to start over—just a quick renewal, and you’re back in action. Need flexibility? We’re happy to discuss a plan that works best for your team. Just reply to this email, and we’ll be happy to assist! Looking forward to supporting your business again. Best, 7. Last chance renewal email Subject line: Final reminder: Your expires today! Hi , This is your last chance to renew your before it expires today! Don’t miss out on continued access to and all the features you love. Act now to enjoy: Click below to renew before your access is interrupted: We’d love to have you stay with us! Let us know if you have any questions. Best regards, 8. Limited-time offer renewal email Subject line: Renew Now & Save 20% on Your Subscription! Enjoy Exclusive Savings on Your Renewal! Your subscription is almost up, but we’ve got great news! Renew now and enjoy 20% off for a limited time. Plus, as a loyal subscriber, you can also save 15% on upgrades or get a free bonus feature when you renew today. Offer ends at 11:59 PM! Why Renew Now? Save 20% on your renewal—lock in your discount before it’s gone Keep uninterrupted access to Upgrade and save—get 15% off premium plans Bonus Perk: Renew today and enjoy a free Act now before the savings disappear! *Terms & conditions apply. Offer valid until . Need help? Our support team is here to assist. Looking forward to keeping you on board! Subscription Renewal Email Subject Line Ideas We’ve gathered a list of renewal email subject lines to get you inspired: Your account expires soon Your membership is almost up. Your is about to expire – Renew now! Exclusive for you: Renew now and keep enjoying ! Your subscription will renew in X days Act now: Special offer when you renew before ! Last call for your membership renewal Don’t lose access! Renew today. Final reminder: Renew today to continue enjoying ! Auto-renewal coming up! Here’s what you need to know. Stay with us! Special renewal offer just for you. Only X more days left on your account. , renew now and save 25% with our limited-time offer! Boost Retention with Effective Subscription Renewal Emails A well-crafted subscription renewal email can make the difference between a lost subscriber and a long-term customer. By implementing clear messaging, personalization, timely reminders, and compelling CTAs, businesses can increase renewal rates while enhancing the customer experience. Additionally, facilitating auto-renewals, addressing payment issues proactively, and offering incentives can further improve retention. We hope that with the tips and tools we provided, you’ll be able to create high-performing renewal campaigns to maintain your revenue and keep subscribers engaged. If you want a tool to turn expiring subscriptions into lasting customer relationships, create a free Moosend account and test our powerful automation to the fullest. --- ### 8 Best Cold Email Software in 2025 [Pricing & Features] > Find the best cold email software to automate your campaigns, improve deliverability, and track your outreach success. - Published: 2025-03-31 - Modified: 2025-03-31 - URL: https://moosend.com/blog/best-cold-email-software/ - Categories: Email Marketing, Software - Levels: Beginner Cold emailing is among the most effective outreach strategies for businesses looking to generate leads, build relationships, and close deals. But crafting the perfect email is just the beginning—without the right tools, scaling your outreach and tracking results can be a nightmare. That’s where cold email software comes in. From automation and personalization to deliverability optimization and analytics, the best platforms help you send targeted emails at scale while increasing response rates. In this guide, we’ll break down the top cold email tools in the market, highlighting their features, pricing, and ideal use cases, so you can find the perfect fit for your outreach strategy. Top Cold Email Software by Use Case Lemlist – Best for automating LinkedIn outreach Moosend – Best for ease of use Instantly. ai – Best for scalability Hunter – Best for beginners Apollo. io – Best for finding leads with a B2B database Woodpecker – Best for generating email copy with AI Snov. io – Best for multi-channel outreach Mailshake – Best for advanced cold email outreach options 1. Lemlist Pricing: Starts at $69/month, free plan Lemlist is a popular cold outreach platform that helps businesses personalize and automate their email campaigns. It focuses on delivering highly customized messages to engage prospects effectively. With Lemlist, users can create dynamic email content that resonates with recipients, enhancing engagement and response rates. The platform also offers automated follow-up sequences, ensuring consistent communication with prospects. What’s more, it can automate LinkedIn tasks like profile visits, comments, and messages. Additionally, Lemlist provides tools to optimize email deliverability, helping users land in the primary inbox rather than the spam folder. Finally, the tool can integrate with various CRM platforms for seamless workflow management, making it easier to track and nurture leads throughout the sales process. Lemlist Features Personalized email campaigns with dynamic content Automated follow-ups with six to 12 touches Email verifier to reduce hard bounces Inbox feature to manage all your communication from a single location CRM integration with Salesforce, HubSpot, Pipedrive, etc. Pros User-friendly interface Built-in database to find prospects or enrich existing lists Great deliverability features to maintain your sender reputation Cons Expensive solution Learning curve for advanced features Pricing Lemlist has a free plan letting you find, verify, and export up to 100 leads’ emails or 25 phone numbers per month. Paid plans of the tool start at $69/month with 3 sending emails/user. 2. Moosend Pricing: Starts at $9/month, 30-day free trial (Sign up here) Moosend is a great choice if you’re building cold outreach campaigns and want something budget-friendly with serious power under the hood. Even on the lower-tier plans, you get unlimited emails, which is a huge win for volume-based outreach. Moosend also gives you segmentation and personalization tools, helping you send relevant messages to different audience groups—ideal if you’re targeting multiple personas or industries. You can also build automated email flows that drip out messages based on time delays or user actions, keeping your cold leads warm without manual effort. Looking to optimize performance? Moosend includes A/B testing (great for subject line and content experiments), a built-in AI writer to speed up content creation, and spam testing to avoid the junk folder. Finally, the platform has website tracking to identify who’s engaging with your content beyond the inbox. Moosend Features Drag-and-drop email editor for easy customization Advanced automation workflows to nurture leads effectively Spam and design testing Built-in AI email writer Integration with popular apps and services for extended functionality Pros User-friendly interface suitable for beginners and professionals Unlimited email campaigns Competitive pricing with scalable plans Cons Limited native integrations compared to some competitors Pricing Moosend has a 30-day free trial with access to most of its features. Pricing starts at $9/month including unlimited emails, advanced automation, and access to the SMTP server. 3. Instantly. ai Pricing: Starts at $37/month, 14-day trial Instantly. ai is a sales engagement platform that uses artificial intelligence to enhance cold email outreach. The platform is suitable for agencies looking for scalable outreach and mid-sized business wanting to create high-volume campaigns. This cold email tool offers AI-powered deliverability tools that boost sender reputation, ensuring emails reach the intended inboxes. The platform also provides automated email verification to reduce bounce rates, maintaining a clean sender reputation. With AI Spintax and Spam Word Checker, users can optimize email content to avoid spam triggers. Instantly. ai supports unlimited email accounts and campaigns, making it a scalable solution for businesses aiming to expand their outreach efforts. Last but not least, the tool lets you identify website visitors (B2B only) and then reach out to those with high intent (e. g. , people who have visited the pricing page). Instantly. ai Features Unibox feature (centralized reply management) Automated follow-ups and scheduling Advanced reporting and analytics Automated email verification Pros Advanced AI tools that enhance deliverability Unlimited email accounts and email warmups Cons Relatively new platform with limited third-party reviews Basic email design capabilities Pricing Instantly offers a 14-day trial period to test the platform’s functionality. After that, paid plans start at $37/month per user. 4. Hunter. io Pricing: Starts at $49/month, free plan Hunter is an all-in-one email outreach platform suitable for freelancers, solopreneurs, and cold emailing newbies. It has a generous free plan that lets you send a free email campaign to 500 recipients and have access to analytics and CRM integrations. The platform has a user-friendly interface that lets you navigate and learn its email and lead generation tools fast. You can find the email address of any professional, check the validity of email addresses, and discover your next best customer using intent data. What’s more, the Domain Search feature quickly identifies who to contact within a company in seconds. Since Hunter is designed with beginners and startups in mind, it lacks advanced automation tools that other competitors offer. Nevertheless, if you have simple cold outreach needs, this tool offers more than enough to be effective in your efforts. Hunter Features Domain Search to find email addresses of a particular company Attachments & images in emails Email address verifier Unlimited team members Browser extensions Pros Multiple integrations with CRMs, ESPs, and other third-party apps Domain search feature Cons No way to manage multiple clients and campaigns Limited automation tools and capabilities Pricing Hunter offers a free plan that includes 25 monthly searches and 50 monthly verifications. Paid plans of this cold email platform start at $49/month, increasing your limits and giving access to advanced functionality. 5. Apollo. io Pricing: Starts at $59/month, free plan Apollo. io is an AI-powered B2B sales platform that has evolved to include cold email functionality. Among its key selling points is its comprehensive B2B database that helps you identify and target the right contacts. The platform is easy to use, and you can create a full cold email campaign either by yourself or with AI. AI can also assist in creating personalized cold email copies, schedule them, and generate variations to A/B test your cold email campaigns. If you’re not an AI fan, the software has pre-made templates that you can use without having to start from scratch. Apollo. io does an excellent job at providing accurate prospect data, superior to other competitors. Thanks to its advanced algorithms, it can predict which prospects are more likely to engage with your emails. The main downside we found is the lack of email warm-up, so you will need to manually warm up new email accounts. Apollo. io Features AI email composer Lead generation and enrichment 65+ advanced search filters to segment data Email sequencing and automation Integrated calling features with call recording Pros Extensive B2B database Generous free plan Cons Steep learning curve (due to being a feature-rich solution) No email warm-up function Pricing Apollo has a free plan that lets you run two active sequences. Paid plans start at $59/user/month giving you access to better features, advanced reporting, and priority support. 6. Woodpecker. co Pricing: Starts at $29/month, 7-day free trial Woodpecker is a straightforward cold email tool that helps users send personalized outreach campaigns and automate follow-ups, improving response rates. The platform offers automated follow-ups until a response is received, ensuring persistent engagement with prospects. What’s great about Woodpecker is its AI email copy generation. Unlike other solutions, Woodpecker’s AI email writing tool runs smoothly and makes the process of creating email sequences easier. If email outreach is a major part of your tasks, this tool can be a great companion. With Woodpecker, you can verify the addresses on your prospect list. You also get tools to protect your deliverability. The Adaptive Sending feature, for example, reduces email sending before reaching the provider's limit. This cold email marketing solution integrates natively with popular CRMs and lead prospecting tools, and you can also use Zapier to connect it with other apps. Woodpecker Features Cold email automation Personalization with custom fields and snippets Deliverability tools (email warm-up, inbox rotation, adaptive sending) A/B testing Condition-based campaigns Pros Personalized email sequences Unlimited team members and email accounts Unlimited email verifications (via Bouncer) Cons Extra cost to access integrations, API or webhooks ($20/month) Agencies need to pay $27/month per active client. Pricing Woodpecker doesn’t offer a free plan, but it has a 7-day free trial that lets you test all the features without commitment. Paid plans start at $29/month, including 500 contacted prospects and 6,000 emails/month. 7. Snov. io Pricing: Starts at $39/month, free plan Snov. io is a reliable solution for businesses looking to enhance their cold email outreach and sales processes. It offers a suite of tools that cater to various aspects of the sales process, from lead generation to email verification and campaign management. Through its user-friendly interface, you can locate and collect pre-verified leads tailored to their ideal customer profile using an extensive database. You can also maintain a clean email list with the 7-tier verification process, ensuring 98% accuracy. Snov. io facilitates team collaboration by allowing unlimited seats. What’s more, the platform lets you automate your LinkedIn outreach process, while offering integrations with a wide range of apps including email marketing tools, CRM, and more. Snov. io Features Email drip campaigns Multi-channel outreach LinkedIn automation Email deliverability check Sales CRM Pros High accuracy in email verification reduces bounce rates Built-in warm up feature Cons Advanced features may require a learning curve Some integrations require additional configuration Pricing This cold email outreach software has a free plan with 1 mailbox warm-up and 100 email recipients. To increase limits and get advanced features, paid pricing starts at $39/month. 8. Mailshake Pricing: Starts at $29/month Mailshake is a solid solution if you want to handle email and LinkedIn campaigns in one place. It comes with a Lead Catcher feature that collects all your leads in one place and lets you reply in 1 click. Among its strongest benefits are the unlimited warm-ups and automated sequences. To save time, Mailshake provides a handful of email follow-up templates that have been created based on industry research and actual testing. This frees up time for you to personalize your messages so that they resonate with recipients. With Mailshake’s top-tier plan, you gain access to LinkedIn automations and unlimited dialer minutes across five phone numbers. Mailshake Features AI email writer Email template management LinkedIn automation A/B testing Advanced scheduling Pros Unlimited email warmups and email verifications Can handle cold email, cold calling, and cold connecting on social media Cons Limited analytics May be too complex for beginners Pricing Unfortunately, Mailshake has no free plan or free trial. Paid plans start at $29/month for 1,500 email sends per month. Which Cold Email Software Should You Choose? The best cold email software for you will depend on a few key factors—starting with your outreach goals, the size of your list, and how much automation and personalization you need. If you're just getting started, prioritize ease of use, unlimited sending, and solid deliverability. For more advanced campaigns, look for A/B testing, email warm-up tools, AI-assisted content creation, and detailed analytics. When testing out tools through a free trial or demo, keep an eye on: Ease of setup: Can you launch a campaign quickly without needing developer support? Email deliverability: Do your test emails land in the inbox or spam? Personalization features: Can you dynamically insert details like names, job titles, or industries? Follow-up automation: Are you able to build logic-based sequences? Analytics: Can you track opens, clicks, replies, and bounce rates clearly? Support & documentation: Is help readily available when you hit a roadblock? Final Thoughts Cold outreach doesn’t have to be complicated. With the right software, you can automate follow-ups, personalize your messaging at scale, and focus on closing deals. Take advantage of free trials to explore features hands-on and choose the tool that aligns best with your goals. And if you want a cost-effective platform with all the essentials built in, feel free to create a Moosend account and put it to the test. --- ### 7 Best Event Reminder Templates [with Tips] > Learn how to craft event reminder emails to boost attendance rates, including premade templates to save time. - Published: 2025-03-28 - Modified: 2025-03-28 - URL: https://moosend.com/blog/event-reminder-templates/ - Categories: Email Marketing, Email Templates - Levels: Beginner Organizing a successful event is no small feat. It can be both exciting and nerve-wracking, especially when you're worried about getting people to show up. But a compelling event reminder email can help release those worries. In this guide, we’ll dive into some of the best event reminder email tips and templates to help you boost attendance and make your event a hit. From crafting engaging subject lines to sending timely reminders, learn how to create compelling reminders that not only inform but also excite your audience. What Is an Event Reminder Email? Event reminder emails are sent to attendees of an upcoming event to prepare and engage them. They include valuable information such as date, time, and location, and details participants may be interested in such as the agenda, speaker names, and even dress code. Here’s an amazing example by Twitch, with info about the event to increase engagement: These emails can be triggered at various times before the event date. For example, you can send reminders two weeks, one week, and one day before the event. Most businesses set up those emails using email automation software. For instance, Moosend offers email templates and automation workflows to help users craft and schedule those reminders easily. You can use the intuitive builders to customize them based on your needs. Plus, there are personalization features such as custom fields and audience segmentation to target those emails to the max. Start for free Why You Should Send Event Reminder Emails Are those emails just friendly reminders? Based on the information you share, they can serve multiple purposes and bring more value to the table. Let’s explore some of the key benefits: Reduce no-shows: Those quick reminders are important to increase attendance, considering how busy attendees’ lives are. Engage the audience: They boost excitement and anticipation for the event. Communicate information clearly: Remind or announce important information about the event, such as date, location, time, and speakers. Bring more RSVPs: Encourage people who have not responded yet to RSVP in time to have a better idea of expected attendance. Enhance attendee experience: A clear attendance number can help organizers be more proactive and prepared to please attendees. Plus, when designed properly, they can also boost your brand awareness efforts, by sharing small glimpses of what this event–and your brand–are made of. How to Craft Effective Event Reminder Emails Event reminder emails can be used for multiple occasions, from online workshops to in-person meetings, for internal or external business events. Discover what they need to work out best, including copywriting, design, and strategic practices: 1. Draft a captivating email subject line The most important element that will make subscribers open those emails is the subject line. Not only should it hint at the email purpose, but it should also stand out in busy inboxes. While there’s no magic formula, there are certain guidelines to secure a good performance. It should be up to 40 characters to be readable on all devices and reflective of the email content to attract people interested in the event. Plus, instilling a sense of urgency is usually helpful if done in style, without sounding spammy. For example, you can add clock or hourglass emojis or wordplays such as “few days left. ” If you’re unsure about the copy, use an AI writer to get valuable suggestions based on your industry. 2. Personalize your emails To make your event reminder message sound more personal, you can use popular email personalization tools. First, you can add the recipient’s name on the subject line or email intro using custom fields. It’s a simple trick to grab their attention at first glance. Through segmentation, you can send tailored content to different subgroups. For instance, send more information to first-time attendees compared to returning participants. Or send more specific content based on the recipient’s job position or industry, if you offer various event opportunities, such as networking events or workshops. Finally, you can use dynamic content elements to share more personalized email reminders. For example, if you’re organizing a workshop that can be attended both in-person and online, you can send information about the venue to the first and log-in details to the latter. 3. Create a straightforward design Don’t let your subscribers get lost in the noise. Create a simple email design ensuring that essential details stand out. To save time, you can choose a premade template from design or email marketing platforms you can easily customize based on your needs. Simple doesn’t necessarily mean plain text. You can use a more enhanced HTML design that suits your style, mention key event details, and divide each section through head titles and white spaces. Plus, add engaging visuals that display glimpses of the event to build up momentum. Check out the template below to get a better grasp: Customize this template To create more urgency and anticipation, you can also add a countdown timer to your event reminder emails. Here’s how Miro used that visual element at their last chance event reminder email to increase RSVPs: 4. Include essential event details What should subscribers know to ensure attendance and a joyful participant experience? Add date, time, and location and everything event attendees should know to prepare in advance. For instance, if you’re holding an in-person seminar, you can share information about the venue, the agenda of the event, and information about the speakers. For virtual events, share the calendar and zoom links. If they’ve registered for interactive networking sessions as well, give them log in details and a clear timeframe in advance. Finally, create an FAQ section to answer common concerns, such as the dress code or identification needed to enter the venue, if applicable. Contact information such as the phone number or email of customer service are also vital. 5. Provide a call-to-action To make your event reminder emails more powerful, add a relevant CTA. These actions may vary for different subscribers. If someone has completed their event registration, you can invite them to add the event to their calendar. If they’ve not registered yet, invite them to RSVP by reminding them of the benefits of attending this event. The CTA forms should pop out from the rest of the text to increase click-through rates. Plus, the email copy should be written in actionable language to motivate readers. Call-to-actions don’t always have to be in the form of buttons. Based on the type of events you hold, you can invite attendees to do brief homework. For example, if you’re organizing a writing webinar, invite attendees to present you with their favorite blog post and why they like it to explore different writing styles. These call-to-actions put event attendees on the same page and build excitement. And now think for a sec; what would you like attendees to do before joining your event? 6. Decide how many reminders to send Is a single email reminder enough to keep the momentum going? Usually not, since many subscribers might miss it. But how many reminders do you need? It depends on many factors, two of them being the date the event invitation email was sent and the date each subscriber registered. So, if the initial registrations took place three months before the event, you could send a confirmation email and three more emails the month before the event to build anticipation. For bigger timeframes, you can send a few more emails with updates about the agenda, speaker names, or networking events. You can set up those workflows using dedicated automation software with user-friendly capabilities. For example, Moosend has premade automation recipes to build them fast following the if/then logic based on your selected criteria. 7. Make data-driven decisions Are you unsure about certain parts of your event reminder email and want to make more data-informed decisions to feel safer? Then A/B testing is a workable option, letting marketers and designers experiment with different email versions to find the best one for their audience. For example, you can test two different email reminder subject lines. Write a literal version, including the event name and date, and a more creative with a wordplay that could grab your audience’s attention faster. Or experiment with different sending times to boost engagement. When you have enough data from similar emails, analyze engagement metrics, such as open, click-through, and attendance rates. Find patterns that work out consistently and think of what you can try in the future to improve those emails. Event Reminder Email Templates to Save Time The design and copy of your reminder emails will greatly determine their success. But you don’t have to do everything on your own. Here are 7 ready-made templates, HTML and plain ones, to start crafting the reminder emails for your next event. To access Moosend’s HTML templates, you can log in to your existing account or sign up to get one month for free. As for the plain text emails, feel free to customize them based on your needs 1. Minimal event HTML template Use this black-and-white design with popping elements and fill in key details about your event. Tweak the copy and customize it using Moosend’s drag-and-drop editor: Tailor this! 2. Colorful HTML event template Choose a template with pop colors to create your next event reminder email, suitable for online and in-person events with the right adjustments: Get this! 3. In-person event reminder email Subject line: Get Ready for – Days Left Hi , Just a friendly reminder that is coming up on . We’re so excited and hope you are, too. Here are some important details to ensure a fantastic event experience. Event Details Agenda Additional Information We look forward to seeing you there. Mark your calendars today! Best regards, 4. Online event reminder email Subject line: Reminder: on Hi , We’re excited to remind you that is taking place on . Here’s how to join us virtually and some important event information: Εvent Details Event Highlights Technical Information Ensure a stable internet connection. Make sure your camera and microphone are working. Log in a few minutes before the start time. Reach out to if you need any help. Are you ready? We look forward to sharing this event with you! Don’t forget to mark your calendars. Kind regards, 5. Venue confirmation email Subject line: Get Ready! Venue is Set Hi there , We can’t wait to see at for our upcoming event on ! Here are some key details to prepare for the big day. Event Details Event Highlights What to Expect: Need help? You can reach out to for any question that arises. You can also check out our FAQ section . We’re looking forward to sharing an amazing experience with you. Kind regards, 6. Last-minute reminder email Subject line: is Just a Day Away Hi , We’re looking forward to seeing you tomorrow at . Here are some final details to ensure you’re all set. Event Details What to Expect Final Remarks Arrive or log in 10 minutes before the event starts to be settled. If you need any assistance, check out our FAQ section or reach out to . We’re so excited to meet you tomorrow! Best regards, 7. Follow-up event reminder email Subject line: Last call! Register for on Hi , We noticed you haven’t registered for yet and wanted to give you a final opportunity to join us. Why to Attend Event Details Register now: If you have any questions, feel free to find us at . Best regards, Bonus: Event Reminder Email Subject Lines Want to boost your reminder email open rates? Here are some converting suggestions to get inspired: Get your early bird pricing for Last chance to join is happening tomorrow You’re invited on our event on Mark your calendar is in one week! The countdown is on Exciting news! venue details inside! Upcoming webinar – register today! Join next week We can't wait to see you at ! Speakers announced for Tune in tomorrow at for A sneak peek to our upcoming event Reminder: is in two weeks! Join us for a special event next Monday Give Event Attendees a Meaningful Heads-up Before sending off your event reminder emails, include all the details subscribers need to know to attend. Add unique elements, such as quotes from speakers to networking sessions to set the right expectations and make attendees join the event with good vibes. And to be more secure, post your reminders on social media as well, to nurture event participants where they usually hang out. Combine your powerful marketing tools to make your event a success. --- ### Email Marketing for Publishers: How to Redesign Your Campaigns > Are you a publisher? Let's re-imagine your email campaigns and get quicker and more targeted results, one email at a time. Read more here. - Published: 2025-03-27 - Modified: 2025-03-27 - URL: https://moosend.com/blog/publishing-email-marketing-campaigns/ - Categories: Email Marketing As a publisher, you're well-versed in different types of content. Blog posts, videos, ebooks and everything in between are your bread and butter. And you know how various readers engage with all forms of content. Crafting quality content takes time. But what about content distribution? Since you're using email marketing, you know how demanding a versatile email campaign could get. Especially when you're managing content production while juggling multiple channels like social media, and dealing with last minute editorial changes. While content production can take a lot of time and resources, your email campaigns don't have to. In this article, we’ll walk through the core elements that can transform your publishing email marketing strategy, from a time-consuming task to a more intimate communication channel with your audience. Send newsletters that get clicked with ready-made templates Think of all the different departments that send emails to your readers every day. Marketing focuses on promotions, editorial shares digests, and subscription teams send renewal reminders. Without a unified approach, each team will build emails their own way, making the subscriber experience feel fragmented. Imagine getting a sleek, modern email one day, then a plain, mismatched one the next. Inconsistency likes this hurts engagement and trust. Instead, a cohesive design ensures every email feels part of the same brand. To achieve this consistency, while also saving time, you can use ready-made templates. Moosend’s templates are plug-and-play and come with pre-stylized colors, fonts, and layouts that you can customize to align with your publishing brand’s visual identity. That way, you can ensure that all types of emails feel professional. But let’s see that in action. Your first step should be logging into your Moosend account—or creating one for free. It takes just a couple of clicks and there’s no credit card required. Looking into the template library, you’ll discover 100+ email designs. Like this one: Imagine launching a highly anticipated new book. Instead of designing the announcement email manually from scratch, you can select this pre-designed template and add the following elements: A bold header with the book’s cover. A “Shop Now” or “See More” on the CTA button, depending on the action you would like your reader to take. Reviews of the book by renowned book critics. Suggestions for books by the same author or genre. A snippet of the author’s biography. A template like this one ensures your campaign looks polished. With a little customization, you’ll stay on-brand and deliver a seamless experience. Of course, there’s more to publishing emails than just book announcements. As a publisher, you’ll probably need to send an RSS campaign—and you’ll need an email template that can work for you. Like the following: Imagine effortlessly delivering your latest articles to subscribers without the hassle of designing each email from scratch. With this ready-made RSS email template, publishing agencies can streamline their newsletter process and keep readers engaged. Simply set it up and add the following elements: Your latest articles. These will be pulled directly from your RSS feed, complete with images and headlines. Clear CTA buttons like “Read More” or “Explore Topics” to drive readers back to your website. An “Editor’s Pick” section or a “Featured Contributor” section that will build credibility and strengthen your community by turning a reader into a brand ambassador. A template can increase reader engagement with visually engaging layouts, boost traffic and page views with prominent “Read More” buttons and save time on creation and ideation. Plug-and-play email templates can go beyond just design. Mobile responsiveness is an issue that sometimes gets overlooked. A growing number of subscribers read their emails on their mobile devices. But if they’re on the go, they won’t likely zoom in to read the text or try to press a button that is just too small to tap easily. This will lead to a drop of your engagement rates—and perhaps an increase of your unsubscribe rates. Using ready-made, responsive email templates will tackle all the technical details, allowing you to deal with more pressing tasks. Forget writer’s block with an AI Writer If there’s an industry that’s heavily content-focused, this would be the publishing industry. But when it comes to email marketing, writing engaging email subject lines and high-quality email copy can be a little complex. Not everyone is a copywriter. Crafting a well-structured email with a clear subject line, a compelling opening, and a strong CTA that drives action can be a challenging task. This is where an AI writer comes into play. Instead of spending meeting after meeting on ideation and hours on crafting content from scratch, publishers can generate relevant, engaging copy with simple prompts. You can use an AI writer to: Automatically draft email content based on recent articles, book releases, or editorial updates. Create subject lines and CTAs that can score better open and click-through rates. Summarize long-form content like reviews into smaller, digestible bits. Perform copy checks and eliminate the possibility of grammatical errors and typos. Using an AI writer like the one integrated into Moosend’s platform is a very simple process. You can start by creating your first campaign and setting up a prompt for an intriguing subject line: Rather than struggling to come up with the right words, use Moosend’s AI writer to generate and refine content within minutes. This will reduce the time spent on email production. And since the AI writer is built into Moosend’s platform, you’ll never have to switch between tools to get the result you need. The best part about Moosend’s AI Writer is that you can ask it to craft any type of content you need, from subject lines body copy and CTAs. If there’s anything you feel doesn’t do your brand justice, you can always refine your prompt, set different settings and regenerate: Apart from content generation, Moosend’s AI Writer can be your extra pair of eyes in terms of not only copy checks but also brainstorming. Auto-generated content can be a great starting point towards an email that recipients want to read. Imagine sending a weekly roundup of your top articles. You could have a team member write subject lines, email content, and CTAs. Or you could save time with an AI writer. You could ask the AI writer to summarize each article and craft concise descriptions for your digest, suggest subject lines that can maximize your open rates, or format the body copy’s structure for better readability. In that case, the AI writer will do the heavy lifting, allowing the marketing team to save hours on research and ideation, delivering a polished email to subscribers. Deliver personalized content with Conditional Visibility Readers subscribe expecting valuable, relevant updates. Yet they often receive emails with content that doesn’t match their interests. A literary fiction reader may get updates about business books. A print magazine subscriber might receive digital subscription offers they don’t need. Or a niche poetry enthusiast could be bombarded with general publishing news. When emails fail to resonate, subscribers stop engaging. The root of the issue is that publishers, due to lack of time, rely on a one-size-fits-all approach. Since publishing brands produce a diverse range of content, it’s difficult to craft a single email that’s relevant to every reader. On the other hand, creating multiple email versions for different audiences is equally impractical and time-consuming. So, how can you tackle this problem without crafting multiple emails for the same campaign, just to cater to an audience as diverse as that of your publishing brand? The answer lies within conditional visibility blocks. This is a Moosend feature that allows you to create emails with dynamic content that changes based on each recipient’s preferences and reading history. Instead of crafting multiple versions of the same email to cater to different segments or user groups, publishers can build one "master email” and use visibility blocks to give each recipient the content they subscribed for. This feature ensures each reader gets a tailored experience without increasing the workload for marketers in publishing. The best thing is that it doesn’t require any manual work. Just locate the block you want your conditions to apply to, and then select your visibility conditions: The conditions above are indicative. You can set and select any visibility condition you want, as the data are drawn from your custom fields. So, by the example above, imagine you’re sending a monthly digest to your readers. Customize your content dynamically with conditional visibility blocks by: Showing featured poems and interviews with poets to poetry enthusiasts. Giving short story previews and novelist Q&As to fiction lovers. Showcasing business news and articles to industry professionals. Using custom fields will transform your email based on the recipient. Since content will be always relevant, readers are more likely to engage, boosting the rates that matter, like your open rates or your CTR, and your overall email campaign performance. But let’s get a little more in-depth on why you should use conditional visibility blocks as a publisher: Show different content based on subscription types Publishers often have multiple subscription tiers—print, digital, premium, or free access. Instead of sending a generic newsletter with irrelevant offers, conditional visibility blocks ensure each subscriber sees only what applies to them. This eliminates confusion and ensures that no one receives an email promoting a service they already have or don’t need. Adapt your emails for regional or licensing restrictions Publishing houses can operate nationwide, or globally across different regions. The latter means that each department needs to abide by different licensing agreements, language preferences, or content availability. Instead of creating multiple versions of an email, publishers can display localized pricing or currency information for different markets, highlight region-specific events or offer translations or language-specific recommendations. Customize promotions based on reader behavior Publishers often run multiple promotions. Instead of sending a mass email where most offers don’t apply, conditional visibility blocks allow for real-time customization. If a reader clicked on a book preview but didn’t buy, they see a limited-time discount for that title. If a subscriber engaged with science fiction content, they receive sci-fi genre promotions instead of unrelated categories. Or if someone has already redeemed a discount, they won’t see the same offer again, avoiding redundancy. Reduce clutter in multi-topic newsletters Publishing agencies often have diverse content offerings like book releases, author Q&As, industry news, and editorial features. A traditional email layout forces all readers to scroll past content they might not care about. With conditional visibility blocks, an academic reader sees research-based articles and whitepapers, while a general audience subscriber gets popular culture book reviews. Without any extra effort, publishers can ensure their emails always show the right thing to the right people. This way, their campaigns are always relevant, valuable, and engaging. Conditional visibility blocks also boost customer experience, as readers won’t need to skim through content that doesn’t interest them. Know what campaigns to send to engage and convert A well-structured revamp of your publishing agency email campaigns isn’t just about sending content that resonates. It’s about sending the right campaigns at the right time as well, to maximize engagement and revenue. So, what high-impact campaigns should your publishing brand prioritize and what are the tactics that will improve efficiency and campaign performance? RSS campaigns Editorial emails are the most common ones publishing houses send. For example, a business publication can set up an RSS-driven campaign where the latest articles auto-populate an email, requiring zero manual input. At the same time, an RSS editorial campaign ensures timely content delivery. Craft your RSS campaign with a template with distinct content blocks. For example, separate your content with bold headings like "feature story,” “trending articles,” “editor’s picks,” etc. This allows readers to skim the email without any effort. An appropriate RSS template will pull in content from your website’s RSS feed to populate newsletters with the latest articles, eliminating manual effort. Book launches and pre-orders For publishers, handling book releases and pre-orders is a common occurrence. With email marketing, publishers can drive awareness and direct sales. Let’s see an example. A fiction publisher can create a series of emails for their pre-launch campaign, that includes teasers, interviews with the author, and early snippets. This action will build anticipation and maximize pre-orders without a lot of manual effort. Use countdown timers to gradually escalate urgency. Start with an announcement, continue with emails with exclusive content, and end with a “Last chance to pre-order" CTA. After the launch, include a “Thank you” campaign for the pre-orders you’ll get as a part of your book launch campaign. Lead users to leave a review of the book or their order experience through your CTA. Event invitations and webinars As a publisher, it’s very common to host events and webinars, making event-based emails a very fitting choice. Such emails must be structured for maximum attendance and post-event engagement. Let’s assume you’re a publishing house that hosts a monthly live Q&A with authors. Set up an automated repeatable campaign that updates dynamically based on the changes you make on a designated website source—in our case, the events page. This campaign will be triggered automatically when changes occur, allowing you to perform multiple marketing actions with just a change of name. Make sure to break down your campaign into multiple sequences. Set up an email series with an initial invite, an event reminder, and a last call. Monetize your efforts and boost your bottom line by offering recorded sessions and exclusive transcripts of the event as premium, gated content. Subscription renewals and upselling Subscriber retention is critical for a steady stream of revenue, and your email campaigns are the first tool in your line of defense against customer churn. Imagine you’re running a digital magazine. You want to set up an automated renewal journey. To do so, you include a teaser of an upcoming exclusive article in your email, nudging subscribers to renew before losing access. You can create two main groups of users, based on the data you already have: The high-engagement users who can see benefit-driven reminders, and the low-engagement users who will be hooked with an incentive. The first group of users will also be enticed through premium content teasers. So, highlight exclusive perks only available to paying subscribers, like behind-the-scenes articles or early access to new content. The second group can be enticed with monetary benefit, as they’re not in the same stage of the funnel as your high-engagement users. So, highlight benefits such as the subscriber-only discounts to have them interact with your publishing brand and, eventually, get hooked on your content. By combining your RSS feed, conditional visibility blocks, and repeatable email templates, publishers can send email campaigns with ease and get revenue-generating results, all the while reducing manual work. Ready to create a publishing campaign that converts? Redesigning your email campaigns as a publisher has nothing to do with just making them look better, and everything to do with optimization—while saving time, no less. Publishers usually don’t have time for manual, high-effort email creation, nor can they afford to send a one-size-fits-all type of campaign that fails to connect with their diverse audience. Responsive email templates with a professional look and feel, an AI writer that eliminates the burden of crafting engaging content from scratch, conditional visibility blocks that dynamically adjust to each subscriber’s interest, and structured campaigns powered by RSS feeds allow for publishers to scale their efforts without sacrificing quality. Spend less time on execution while enjoying more impact from every email campaign you send. Embrace these redesign strategies and maximize reader engagement and revenue while saving time. --- ### Account-Based Marketing: Examples, Tactics & Strategy [2025] > Optimize your B2B strategy with account-based marketing. Discover tactics, real-world examples, and strategies to target high-value accounts. - Published: 2025-03-24 - Modified: 2025-03-26 - URL: https://moosend.com/blog/account-based-marketing/ - Categories: Marketing - Levels: Beginner, Intermediate If you’re still relying on broad, lead-based marketing, you’re leaving revenue on the table. High-value deals are no longer won through mass outreach or generic campaigns but through precision, alignment, and direct engagement with key decision-makers. That’s what account-based marketing (ABM) delivers: a focused, strategic approach that treats your most valuable accounts like individual markets. As Daphne Deiktaki, Global Marketing Director at Hack the Box, puts it, “ Targeting the right accounts drives higher value, and misalignment can make or break a GTM function in the B2B world. ” In this guide, we’ll cover what ABM is and why it matters, along with: ABM tactics, from digital advertising to direct outreach The core components of a successful strategy Real-world ABM case studies showcasing revenue impact Steps to plan, execute, and optimize your ABM campaigns What is Account-Based Marketing? (ABM) ABM, or key account marketing, is a revenue-driven strategy that aligns marketing and sales to target and engage high-value accounts as individual markets. Instead of casting a wide net, ABM focuses resources on prospects and existing customers with the highest revenue potential, delivering personalized, multi-channel campaigns designed to accelerate deal cycles, build stronger relationships, and drive measurable business impact. According to Emilia Korczynska, VP of Marketing at Userpilot, “Account-based marketing is great for targeting larger accounts with a higher ACV. Meanwhile, our biggest channel to date, SEO, is not scaling like it used to – AI overviews and ChatGPT perplexity are cannibalizing traffic, and with constant Google updates, it’s harder to stay on top of things with SEO than ever. ” As traditional inbound marketing strategies face new challenges, ABM provides a direct, data-driven approach to convert specific accounts, ensuring businesses can cut through the noise and maintain control over their revenue growth. ABM Core Components To execute a successful ABM strategy, businesses need more than just a list of target accounts. Here are all the key components you need to make it happen. Target account selection Unlike traditional demand generation, ABM shifts the focus from a broad audience to a carefully curated list of accounts most likely to convert and drive long-term growth. Why it matters: For B2B marketing, ROI and efficiency are non-negotiable. Wasting resources on low-value leads is not an option. Target account selection ensures that marketing and sales teams focus their efforts where they matter most, leading to: Higher conversion rates by targeting accounts that fit your Ideal Customer Profile (ICP). Faster sales cycles with highly engaged, high-value prospects. Better resource allocation for marketing and sales. Sales and marketing alignment ABM requires tight coordination between sales and marketing, as misalignment leads to wasted efforts, inconsistent messaging, and missed opportunities. Instead of operating in silos, both teams must work together as a single revenue-driving unit, ensuring that outreach is highly relevant, timely, and tailored to each account’s journey. Why it matters: Proper alignment leads to more sales-ready opportunities, not just leads, as well as: Smoother deal progression by reducing friction in the buying process through coordinated messaging and touchpoints. Better and more personalized experiences. Personalized content Generic content doesn’t move high-value accounts; personalized, insight-driven content does. Businesses can create meaningful engagement that drives conversions by tailoring messaging to each account’s industry, challenges, and decision-making process. Why it matters: Decision-makers are flooded with content daily, and only hyper-relevant messaging breaks through the noise. Personalization ensures: Higher engagement rates as prospects receive content that directly addresses their specific pain points. Increased trust and credibility by deeply understanding the account’s business challenges. More influence over the buying process by positioning your brand as the best-fit solution for their unique needs. Multi-channel engagement B2B professionals interact with a variety of channels, including email, social media, and podcasts. A successful ABM strategy delivers messages across multiple touchpoints to keep your brand top-of-mind throughout the buyer's journey. Why it matters: B2B deals involve multiple stakeholders and long sales cycles. Multi-channel engagement ensures: Higher engagement by reaching decision-makers on their preferred channels. Faster sales cycles through consistent messaging. Stronger brand presence with continuous, trust-building touchpoints. Data insights Without the right tools, personalized engagement and account tracking become impossible. These let your marketing and sales teams efficiently manage and optimize campaigns, delivering the right message to the right person at the right time. Why it matters: ABM success depends on real-time data to keep track of your progress at every stage. With the right tools, you’ll get access to: More accurate targeting by using intent signals and predictive analytics to prioritize high-value accounts. Scalable personalization through AI-driven content and automated workflows. Better visibility into engagement so teams can measure impact, refine strategies, and maximize ROI. Opportunities & Limitations of Account-Based Marketing While ABM is a powerful strategy for closing important accounts, it’s not a one-size-fits-all marketing approach. Understanding the benefits and limitations of ABM helps businesses determine whether it is the right fit for their goals. Opportunities of ABM ABM can have a clear revenue impact. For example, Userpilot’s three-month ABM pilot saw a 10x return on pipeline-to-spend, demonstrating its effectiveness in engaging larger accounts with higher ACV. But higher revenue isn’t the only benefit: Instead of casting a wide net, ABM ensures marketing budgets and efforts are concentrated where they matter most. Engaging key decision-makers directly reduces friction and accelerates deal closures. Since ABM targets only the most relevant accounts, leads are more likely to convert into revenue. Personalized engagement builds trust, increasing customer loyalty and lifetime value. Collaboration between teams leads to more efficient deal progression and higher conversion rates. Limitations of ABM ABM isn’t the right fit for every business, and it comes with certain limitations. While it offers high-value engagement, scalability can be a challenge compared to traditional inbound tactics. Before committing to ABM, consider the following: ABM is a long-term strategy that demands close coordination between teams, personalized content, and dedicated technology. Businesses that rely on small, quick transactions may not benefit from ABM’s resource-heavy approach. ABM works best for companies with a defined list of key accounts but may not be as effective for those targeting a broad audience. It requires CRM integration, analytics tools, and automation, which can be costly and complex. Unlike traditional lead generation, ABM focuses on nurturing long-term relationships, meaning ROI may not be immediate. Top Account-Based Marketing Tactics to Consider To engage and convert potential customers with high-value accounts, businesses must combine high-impact tactics that align with their target audience’s behavior and decision-making process. Rep outreach Purpose: Direct, personalized engagement ABM thrives on relationship-building, and sales reps play a major role in initiating and maintaining important conversations. Rep outreach should be: Personalized: Tailored messages based on account insights, not generic pitches. Timely: Triggered by engagement signals (e. g. , content downloads, event attendance). Multi-threaded: Engaging multiple decision-makers within an account for better influence. How to use: Assign dedicated account reps to each target account, equipping them with data-driven insights to deliver relevant, high-touch interactions across email, LinkedIn, and direct calls. Here's a great example from GumGum targeting T-Mobile's CEO: The company created a custom comic book, tailoring its pitch to the CEO's love for Batman. Instead of a standard pitch, GumGum turned the CEO into the hero of a custom comic book, with their company as the sidekick. The story showed how GumGum’s technology could support T-Mobile, making their value proposition both engaging and memorable. This creative, hyper-personalized tactic won a deal and public recognition when the CEO shared it online. Digital advertising Purpose: Precision targeting Paid media is a powerful tool for keeping your brand top-of-mind and engaging decision-makers before direct outreach begins. ABM advertising should be: Account-specific: Use IP-based or platform-based targeting (LinkedIn, Demandbase, Terminus). Retargeting-driven: Target accounts that have engaged with content or visited your site. Contextual and relevant: Showcase thought leadership content, case studies, or industry insights instead of generic promotions. How to use: Run account-based LinkedIn ads featuring thought leadership or exclusive reports tailored to each industry. Marketing emails Purpose: High-touch, strategic nurturing Email marketing remains one of the most effective channels for maintaining engagement with account-based marketing accounts. However, it must be highly personalized and multi-stage to be effective. Best practices include: Hyper-personalization: Use dynamic content based on firmographics, past engagement, and intent signals. Rather than generic outreach, leverage real-time behavioral data to craft messaging that speaks to an account’s current needs. Executive-level messaging: C-suite and senior decision-makers aren’t interested in feature lists. Instead, they care about ROI, industry shifts, and competitive advantages. ABM emails should position your company as a trusted advisor, offering insights that help them make informed business decisions. Sequenced engagement: Multi-touch email flows guide accounts through the buying process, nurturing them with case studies, whitepapers, and executive briefings before transitioning to direct sales conversations. How to use: Create newsletters that focus on delivering actionable insights and tips. Use automation to segment accounts based on engagement, ensuring timely, relevant, and personalized follow-ups to each account’s needs. Here's a great example from Bonjoro: As Sarah Higgins, Global VP of Field Marketing and Operations at Harri, puts it, “Conversational email allows the marketing team to take outreach and messaging into our own hands and not rely on sales teams to amplify the message. This allows us to get campaigns up and running quickly, without adding. ” Email marketing platforms like Moosend allow you to personalize every step of the process using automation tools. You can find out more by contacting sales or exploring the platform by signing up for a Moosend trial. Direct mail With everyone using email for B2B outreach, direct mail has become a rare but powerful way to stand out. Receiving something apt and personalized is unexpected. Thus, it can be an excellent tool for strengthening relationships with key decision-makers. Personalized to the recipient: Avoid generic swag; tailor gifts to industry or company interests. Strategically timed: Sent after key interactions (e. g. , a high-value webinar or sales meeting). Action-oriented: Include a clear next step (e. g. , an invitation to an executive briefing or a follow-up call). How to use: Instead of a standard promotional item, send a valuable package, such as an industry report, executive gift, or book, accompanied by a handwritten note from leadership. This human touch can make all the difference and move an account closer to conversion. In-person and virtual events Events create opportunities for further engagement, knowledge exchange, and networking. ABM-focused events should be: Exclusive and valuable: Organize executive roundtables, invite-only summits, or VIP dinners. Account-relevant: Feature content and discussions tailored to the industries and challenges of your top accounts. Integrated with sales follow-up: Ensure attendees receive immediate post-event outreach. How to use: Host private executive briefings where prospects can discuss industry trends and B2B growth-related topics with your leadership team. 5 Account-Based Marketing Examples The following case studies highlight how different companies have successfully implemented ABM to drive measurable results. Let’s look at the tactics, challenges, ABM strategy, and the outcomes. Workday Tactics: Digital advertising, account segmentation, and LinkedIn outreach Workday, a cloud application for finance and HR for enterprises provider, needed to change from a traditional lead-based strategy to an account-based approach after acquiring Adaptive Insights. Their goal was to identify and engage profitable enterprise accounts more effectively. The challenge Align their enterprise-focused ABM efforts to target high-profile accounts. Pinpoint the accounts with the highest revenue potential. Refine their targeting and ad strategy to engage decision-makers more effectively. The ABM strategy To execute a data-driven, multi-channel ABM program, Workday first identified and prioritized high-value target accounts based on firmographic data and engagement insights. They then refined their ad targeting through DemandBase's integration with LinkedIn, ensuring their messaging reached the most relevant decision-makers. Finally, they segmented accounts by engagement levels and product interest, enabling hyper-personalized outreach that resonated with each account's specific needs. The results Workday increased the relevance of their ads through precise account targeting. They also Improved conversion rates by focusing on specific accounts and strengthened sales and marketing alignment to help its teams act on key engagement signals. As Matthew Miller, Global ABX Principal at Workday, puts it, “Our sales leaders have told us that their most successful salespeople are the ones using account insights daily. ” T-Mobile Tactics: Direct mail, personalized video content, augmented reality (AR), and digital nurture T-Mobile, widely recognized in the consumer sector, faced a challenge in building awareness and engagement in the public sector, particularly within higher education leadership. They needed an ABM approach that went beyond conventional outreach to break through and position themselves as a key player. The challenge Limited awareness in the public sector despite strong consumer brand recognition. Difficulty engaging higher education decision-makers in a meaningful way. Need for an innovative approach to capture attention and drive consideration. The ABM strategy T-Mobile deployed a multi-channel, high-impact ABM campaign to engage educational leaders with digital and apt customer experiences. Their approach included: Dimensional mailers to create memorable brand engagement. Personalized video content tailored to each institution and leadership role, making messaging highly relevant. Augmented Reality (AR) experiences showcasing innovative solutions in an interactive, immersive format. A structured digital nurture sequence to sustain engagement and drive long-term consideration. The results By leveraging a creative, multi-touch account-based marketing approach, T-Mobile effectively captured the attention of higher education accounts, breaking through a traditionally difficult-to-engage sector. Their personalized outreach, tailored to different leadership roles, increased engagement and ensured messaging resonated with key stakeholders. This strategy increased awareness and built long-term connections with key accounts, reinforcing T-Mobile’s presence and credibility in the public sector. Harri ABM tactic: Conversational email, AI-powered automation, and predictive analytics Frontline employee experience platform Harri needed a more targeted, data-driven marketing strategy to effectively target high-profile accounts. With increasing competition in the service industry, their marketing efforts lacked precision. They often prioritized content volume over strategic, sales-aligned outreach. The challenge Wasted sales resources due to data overload, making it difficult to identify purchase-ready prospects. Lack of targeted campaigns, with marketing efforts focused on a broad content marketing strategy rather than supporting key aspects of the customer journey. Inefficient pipeline acceleration, leading to missed opportunities for upsells and continued engagement. The ABM strategy To streamline their outreach and focus on high-intent prospects, Harri adopted a precision-based ABM approach that leveraged: Smaller, highly targeted account lists instead of broad outreach, increasing engagement with qualified leads. AI-powered outreach to automate personalized email engagement, improving efficiency and response rates. Predictive analytics to find accounts most likely to convert. The results Harri’s data-driven ABM approach delivered significant revenue growth in just one quarter: $12 million in the pipeline and $3 million in closed-won deals from high-intent accounts. 4% qualified rate through AI-driven email outreach. 34% view-through rate (VTR), surpassing the 20% benchmark. By embracing precision targeting and AI-powered engagement, Harri successfully optimized its sales pipeline, reduced inefficiencies, and enhanced customer engagement, proving that quality over quantity is the key to ABM's success. BillingTree Tactics: Direct mail, video messaging, and personalized executive outreach BillingTree (now REPAY), a leader in payment processing technology, needed a way to capture the attention of high-value decision-makers and convert them into sales opportunities. The challenge Low engagement with key decision-makers, making it difficult to book high-value meetings. Inefficient sales process, where scheduled meetings often involved individuals without purchasing power. Needed a high-impact strategy to stand out and make a lasting impression. The ABM Strategy Instead of casting a wide net, BillingTree focused on its top 100 high-value prospects with an unconventional direct mail campaign to create curiosity and engagement. The campaign included: A rugged, locked case branded with BillingTree's branding was sent to each executive. Two combination padlocks secured the case, creating intrigue. A personalized notecard stated that the case contained an Amazon gift card worth up to $100, but it did not include the combination to unlock it. A built-in video player that activated upon opening played a custom animated video pitch about BillingTree’s solutions. The results The campaign reversed the traditional outreach model, requiring prospects to contact BillingTree instead of the other way around. Over 60% of recipients proactively reached out to BillingTree. 15% of engaged prospects converted into sales opportunities. Achieved 700%+ ROI, with over $159,000 in closed revenue and nearly $200,000 in the pipeline. Beyond financial success, the campaign earned industry recognition, winning the 2019 Next Generation Innovative B2B Campaign Award, and even caught the attention of BillingTree’s board of directors for its creativity and effectiveness. PitchBook Tactics: Digital advertising, priority-based segmentation, SEM, display ads, and email marketing PitchBook, a Seattle-based financial research firm, needed to refine its go-to-market strategy to drive demand, accelerate pipeline growth, and improve digital marketing efficiency. Focusing on highly personalized messaging and smarter audience segmentation, they implemented a targeted account-based marketing approach to engage key decision-makers and enhance their sales process. The challenge Increase demand generation by ensuring ads and outreach resonate with the right audience. Accelerate sales cycles and improve pipeline efficiency by engaging decision-makers earlier in the journey. Enhance digital marketing performance to drive higher win rates and larger deal sizes. The ABM strategy To make its outreach more precise and impactful, PitchBook shifted away from broad targeting and focused its efforts on high-priority accounts using a full-funnel ABM approach: Instead of generic content, they personalized ads to directly reflect product value and even included account names for relevance. Reduced their target list from 10,000+ accounts to focus on high-fit A and B-tier prospects, improving ad efficiency and lowering cost-per-click (CPC) by nearly 40% in two weeks. Prioritized open opportunities by nurturing prospects through continuous multi-touch engagement. Combined SEM, display, social, and email marketing to nurture accounts at different stages and support SDR outreach. The results A 15% faster sales cycle, with deals closing more quickly when influenced by targeted ads. A 24% higher win rate, proving that ABM-led opportunities were more likely to succeed. A 37% increase in average deal size, reinforcing that precision targeting led to more profitable conversions. Stronger marketing-sales alignment, allowing Sales Development Representatives (SDRs) to engage with well-nurtured, high-intent prospects. How to Execute a Successful ABM Strategy From focusing on the right accounts to monitoring your campaign results, here are some actionable steps businesses need to implement to turn ABM into a powerful growth engine. 1. Define your target accounts To ensure your ABM strategy is focused on the right opportunities, you must prioritize accounts with the highest revenue potential. Start by defining the firmographics, industry, company size, pain points, and buying signals that characterize your best-fit accounts. This will help you target businesses most likely to convert and benefit from your solution. Source Once you have a clear persona (ICP), analyze intent data, Customer Relationship Management (CRM) insights, and predictive analytics to determine which accounts are actively researching solutions and showing strong buying signals. Then, you can focus on the most promising opportunities rather than wasting time on low-intent prospects. Since not all accounts require the same level of engagement, segment them into tiers based on their value and buying readiness. This allows your team to apply the right level of effort to each account, maximizing efficiency and impact. For example: Tier 1 (high-touch): Personalized, one-to-one engagement. Tier 2 (moderate-touch): Account-based nurturing with targeted content. Tier 3 (scalable): Automated campaigns with personalized elements. 2. Align your sales and marketing teams Without alignment, accounts slip through the cracks, messaging becomes inconsistent, and revenue potential is lost. For ABM to drive results, sales and marketing need to work toward common revenue-focused goals, not separate metrics. This means aligning around pipeline acceleration, deal velocity, and revenue impact. Instead of tracking leads in isolation, both teams should focus on account-level engagement and how effectively prospects move through the buying journey. Clearly defining roles and responsibilities prevents miscommunication and ensures a smooth account handoff. Both teams must also have real-time visibility into account activity and engagement signals. Using CRM, email tracking, and behavioral analytics, your teams can: Track account interactions across multiple channels. Identify when an account is sales-ready. Refine messaging and engagement tactics based on behavioral data. Remember, if both teams operate in silos, the strategy falls apart. So, ensure the information flows. 3. Craft targeted messaging A successful ABM strategy requires highly personalized messaging that resonates with each account’s unique challenges, priorities, and decision-making process. Unlike broad marketing campaigns that rely on one-size-fits-all content, ABM tailors communication to directly address the needs of key stakeholders. There are three simple steps your teams can take to implement this account-based marketing strategy: Show that you understand the market shifts affecting each account and how your solution addresses them. Position your offering as a strategic enabler, directly aligning with your target account’s goals and pain points. Use data-driven insights and success stories to demonstrate the concrete value of your solution. Different people within an account consume content in various ways, making a multi-format approach essential. To nurture engagement effectively, you can use: Personalized emails to deliver relevant insights to key contacts. Industry reports and whitepapers to establish thought leadership and credibility. Webinars and virtual events to provide opportunities for interactive discussions. LinkedIn thought leadership and targeted ads to keep your brand top-of-mind. Case studies and success stories showcase how similar companies have achieved results. By implementing a multi-channel content approach through the tactics mentioned earlier, you ensure that each decision-maker receives the right insights in a format that resonates with them. 4. Automate and personalize outreach at scale Email remains one of the most effective channels for engaging and converting high-value accounts in ABM. As Manos Tavladorakis, Business Development at Albatros Spa & Resort Hotel, points out, businesses have a valuable opportunity to engage directly with their audience and build stronger relationships through targeted email marketing. In ABM, personalized email campaigns keep accounts engaged and streamline their journey toward conversion. Here are three of the most effective email automation tactics for ABM: Trigger-based nurture sequences: Automatically send emails based on an account’s behavior, such as downloading a report, attending a webinar, or engaging with previous content. Dynamic personalization: Customize subject lines, messaging, and content based on firmographics and engagement signals. Automated follow-ups: Reduce manual outreach by triggering personalized follow-up emails when an account shows buying intent. Example: A B2B software company targets CFOs at enterprise-level companies for its financial analytics platform. Using email automation, they: Send a personalized welcome email when an account engages with a high-value whitepaper. Follow up with a case study email featuring a similar company in their industry. If the account clicks but doesn’t respond, they receive an automated invite to an exclusive CFO roundtable. If they register for the event, a sales rep is automatically alerted to follow up with a tailored offer. Email automation and AI-driven personalization allow businesses to scale ABM outreach efficiently while keeping engagement timely, relevant, and high-impact. Marketing automation tools like Moosend help teams automate these processes seamlessly, ensuring every interaction feels personal and strategic. Onboarding recipes (templates) like the one above will help you target your accounts with timely and relevant messages, personalizing every step of the journey. Discover additional workflows for different scenarios in our guide. You can contact our team for more or explore the automation builder and workflows by registering for a Moosend trial. 5. Choose the right channels for each stage While email automation plays a vital role in nurturing accounts, relying on a single channel limits engagement. A strategic, multi-touch approach ensures that your brand has chosen the most suitable channel for each stage and that each touchpoint adds value and moves the account further down your sales funnel. Now, let’s see how to choose channels based on the different buying stages. Awareness Stage Prospects may not be actively looking for a solution, so the goal is to build awareness and establish credibility. LinkedIn and X (formerly Twitter): Engage decision-makers through thought leadership posts, industry insights, and interactive discussions. Account-based ads: Use display and LinkedIn ads to reach accounts showing intent signals. Content marketing: Publish industry reports and articles where your target accounts are already consuming content. Consideration Stage Once an account engages, your focus shifts to demonstrating value and keeping them engaged. Content must be educational, relevant, and personalized. Email marketing: Personalized nurture sequences with case studies, whitepapers, and ROI-driven insights. Webinars & virtual events: Interactive sessions showcasing use cases, product capabilities, or industry trends. Retargeting ads: Reinforce messaging by serving tailored ads based on engagement behavior. Decision Stage When accounts show strong buying intent, it’s time to focus on direct engagement. Direct sales outreach: One-on-one meetings, customized demos, and executive calls to discuss business-specific needs. Direct mail: Sending high-value prospects personalized packages with a compelling call to action. Social proof: Leverage testimonials, case studies, and referrals to reinforce credibility. 6. Track and measure results To ensure your efforts drive revenue, you need to track engagement, measure impact, and refine your approach based on real-time insights. Start by defining the right account-based marketing key performance indicators (KPIs) that align with business objectives. Marketing metrics, such as email opens, ad clicks, and content downloads, indicate how well your messaging resonates. Account progression metrics also show how far targeted accounts move down the sales funnel, revealing whether your strategy effectively nurtures prospects. Most importantly, pipeline and revenue impact (measured by ABM-influenced deals and conversion rates) determine the real return on investment. 7. Optimize your ABM campaigns A/B testing plays a crucial role in refining your ABM efforts. Testing subject lines, value propositions, and CTAs helps determine what drives the highest response rates, while experimenting with content formats, like whitepapers, webinars, or case studies, reveals what decision-makers engage with most. Channel optimization is equally critical; some accounts respond best to LinkedIn ads, while others engage more through personalized emails or direct sales outreach. Even engagement timing impacts response rates, making testing send times and ad sequencing essential. Beyond testing, direct feedback from sales and marketing provides valuable insights into account behaviors. Combining data-driven insights with real-time feedback will help you build a flexible engagement model, ensuring each account receives the right amount of personalization and interaction, maximizing engagement and accelerating deal velocity. Getting Started with Account-Based Marketing ABM can be a business growth engine. By focusing on high-value accounts, aligning sales and marketing, and executing personalized, data-driven engagement, companies can accelerate deal cycles and maximize revenue impact. To succeed with ABM, remember: Precision matters: Target accounts with the highest revenue potential. Alignment is key: Sales and marketing must work as one. Personalization drives engagement: Tailor messaging and outreach to decision-makers. Email and automation scale impact: Deliver timely, relevant interactions at every stage. Optimization fuels long-term success: Track, test, and refine to stay ahead. ABM works because it prioritizes quality over quantity, ensuring your efforts go where they matter most. Ready to turn strategy into action? Now’s the time to build your ABM playbook and drive better results. --- ### How to Target Your ICP with Email Marketing Campaigns > Combine the principles of ICP marketing with emails to create highly targeted campaigns for your ideal customers. - Published: 2025-03-21 - Modified: 2025-03-20 - URL: https://moosend.com/blog/icp-marketing/ - Categories: Email Marketing - Levels: Beginner, Intermediate Remember those extensive meetings where marketing, sales, and customer success leaders collaborated with stakeholders to define the ideal customer for your business? On a scale from 1 to 10, how effectively have you integrated the outcomes of those discussions into your business strategies? If your score is low, it's time to reconsider. Building Ideal Customer Profiles (ICPs) is a critical part of a thriving business strategy. Without them, you risk attracting leads that are unlikely to convert into customers, let alone loyal ones. In this blog post, we’ll dive into the essentials of ICP marketing and show a simple, cost-effective way to target those profiles: email campaigns. Discover how to apply email techniques, including list growth, segmentation, and personalization, to earn the trust of your ICP and guide them on a journey with your brand. What Are ICPs and Why We Need Them An Ideal Customer Profile—sometimes found as client or buyer profile—is a detailed representation of a business or individual that would benefit the most from your product or services. Plus, ideal customers can provide maximum value to your business in return, from ROI to brand reputation. The key characteristics to find your perfect B2B customer include: Geographic location and restrictions Industry and company size Team size and usage Annual revenue and budget Challenges and pain points Technology stack But what about B2C? Characteristics typically include: Demographics–age, location, gender, etc. Psychographics–interests, values, behaviors, etc. Habits–preferences, spending patterns, etc. ICP vs Buyer Persona ICPs and buyer or customer personas are often used interchangeably. And while they both represent the audience you want to attract, they’re not the same. What’s the difference between ICP and a buyer persona? The ICP defines the ideal segment a business targets. And the buyer persona represents a specific (fictional) person within that ICP. Coming up with personas helps you refine your messaging and targeting, as you have more specific characteristics in mind. Let's see the difference between ICP and customer persona with an example. Imagine a company that develops a simple-to-use web design platform. Their ICP can include marketing professionals from 25 to 45 in tech companies up to 500 employees. On the other hand, their buyer persona can be Sara, a 40-year-old startup marketing lead from New York, looking for new mar tech solutions for the team. Finally, businesses can have more than one ICPs and buyer personas, depending on their product and services. Why Email Marketing Is Perfect for Targeting Different ICPs Email marketing helps businesses attract and nurture decision-makers that meet their ICP criteria. With tools like customer segmentation and personalization (e. g. , with custom fields), you can send highly targeted campaigns based on engagement level and browsing behavior. These tips benefit various teams. From sales professionals who plan their next cold outreach, to account managers working relentlessly to keep loyal customers happy, to product developers seeking ways to meet customer needs. It’s an affordable solution compared to other popular targeting techniques such as paid advertising. Plus, you have complete ownership of your database. All you need is to find the right email marketing platform, perfect for your budget and industry. For instance, Moosend offers various premade email templates for different industries and needs to save time and design resources. You can use the audience segmentation and personalization capabilities to tailor your emails to the ICPs, including an intuitive automation builder to schedule emails in advance. It also comes with pop-ups and landing pages to collect the email addresses of your next best customers, and analytics to monitor the campaign performance. Try Moosend for free Best Email Marketing Strategies to Reach Different ICPs Let’s imagine that you have an eco-tech brand with two main ICPs: eco-conscious startups and large corporations committed to sustainability. Here’s how to attract, nurture, and convert potential customers in these segments using emails: 1. Create valuable content To build a powerful email engine, you need to fuel it with great content. Each ICP requires a different content marketing approach to feel tempted. For startups, the focus is usually on acquiring cost-effective and innovative solutions. Blog posts, how-to guides, and case studies from current customers can do the trick. On the other hand, large corporations need more complex content–within a longer sales cycle–to convert. Whitepapers, thought leadership resources, and industry reports are more attractive for these target customers. Work with your content marketing team or agency to produce high-quality content that will outstand competitors. Then refine your email marketing messages, adjusting your tone based on the ICP. For instance, this email campaign by Stripe is a great example of how to target larger businesses, full of valuable stats. The CTA button at the top redirects email readers to the report to nurture them further: Subject line: Is your billing system holding you back? Unsure about the effectiveness of your copy for your ICPs? Use an AI writer and type the right prompts to help you find the right words. 2. Improve lead generation assets To bring more qualified leads to the table and boost conversion rates, you need to refine your list-building assets. Improving your signup forms, landing pages, and lead magnets is key, from design to content. While most businesses set up popup forms on their website, tweaking the messaging of different highly visited pages to suit the intent of the visitor can work miracles. Back to our eco-tech scenario. You’ve created two webpages for different services to target both ICPs. Why not tailor each popup based on the type of customer you’re targeting? For instance, invite visitors interested in lower-cost products to sign up for a free trial, while offering those looking at higher-priced items a 15-minute demo with a sales representative. The more targeted and relevant the copy, the better it will influence their purchasing decisions. The same rules apply for landing pages and lead magnets. Place them at spots inside your website your ICP is more likely to visit, including why they should share their contact information with you. Make sure that the form is easy to fill in to make those quality leads convert fast. Can you tell who Zoom is targeting through this lead magnet? Instead of creating “one-page-fits-all", define your target market and write copy that will make them feel that you address them directly, hinting at pain points and solutions. 3. Use segmentation strategies Email marketing software tools let users split their audiences into different groups based on various criteria–in our case startups and corporations dedicated to sustainability. For example, you can specify the ICP each email address belongs to and where they stand throughout the customer journey using custom fields or tags. You can organize your contact lists based on demographics or engagement level, too. When you narrow down to the segments you want to target each time, design an email that will appeal to them and adjust your copywriting based on the goal of your campaign. Let’s imagine that you run a flash sale to incentivize ideal customers closer to the consideration stage to purchase. Targeting your customer base with a flat incentive is not always a smart choice revenue-wise. Instead, send more attractive incentives to ICP segments with high revenue potential to shorten the decision-making and buying process. Finally, you can create a list of most valuable customers and send them exclusive access to your gated content to educate them further. 4. Use clever personalization techniques Personalization is a powerful tool in email marketing, allowing you to create tailored experiences that resonate with your Ideal Customer Profiles (ICPs). For example, through dynamic content you can send different product recommendations to different startups and corporations based on browsing history or earlier interactions with your brand. You can also set up automated email series based on certain behavioral triggers. For instance, if someone downloads an ebook that was created for eco-friendly enterprises, nurture them with a drip campaign series with relevant content, including a follow-up with an invite for a demo. If they don’t interact with those emails for a while, send them a final re-engagement email before removing them from your lists. Most email automation software like Moosend help business set up these emails simply inside a dedicated builder following the if/then logic. Plus, you can find some premade workflow options to save time. Try Moosend How to Tailor Popular Email Campaign Types to ICPs Let’s see how to adjust popular email types in SaaS and B2B marketing for different ICPs to power up your marketing efforts: 1. Welcome series Creating a targeted welcome email series for different ICPs can enhance engagement and set the tone for a successful relationship. Introduce your value proposition and the benefits subscribers will reap if they join you. Stick with the pain points and specific needs of your ICPs to grab their attention. In the next few days, you can follow up with product recommendations that suit their profiles or case studies from firms in their industry. Check out this amazing example by WeWork. They included four different options to cater to unique needs and convert ICPs faster: Subject line: Find space for your working style 2. Nurturing campaigns Businesses can send different types of educational and promotional emails through emails to nurture ideal customers. Share valuable content to prove that you’re a thought leader and top choice in your niche to boost conversion rates. For example, you can share a market research report or a case study you’ve recently conducted with one of your top customers that is similar to the ICP you’re targeting. Here’s a relevant campaign by Appvia: Subject line: Just Released: Top Cloud Engineering Stats for 2024 Plus, the more you learn about your ideal customers’ preferences by monitoring the performance of these campaigns, the better you can target them down the line. Track engagement metrics such as open and click-through rates to refine your next campaigns. 3. Re-engagement campaigns Putting a quality lead in your marketing funnel is great, but what happens if they stop interacting with your emails? Before disappointment hits you, create an automated re-engagement email series to grab their attention. You can start with an educational resource for this ICP and then send them a discount that may lead them to the sales process. If they don’t interact with any of those emails, consider removing them from your list. In case this sounds like a lost opportunity, ask them for their consent to keep reaching out and redirect them to the preference center. Have a look at this re-engagement email by Busuu to get inspired: Subject line: Hit reboot on your learning with 50% off 4. Exclusive offers Finally, make your ICPs feel special by sending them exclusive content. Share limited time offers or coupons, including wording such as “exclusive” or “only for you” to impact their decision-making. Another great idea would be sharing premium resources with them, such as ebooks or whitepapers to win their trust. Moreover, hold a webinar with a topic that would fascinate your ICP and invite them for free. Here’s an example by Zoom providing early access to the Black Friday sale: Subject line: Psst — You're invited to shop our Black Sale early Treat ICPs Like Lighthouses In the vast ocean of potential customers, your Ideal Customer Profiles (ICPs) should be treated like lighthouses, guiding your marketing efforts with clarity. They show the path to successful customer engagement and business growth. So, craft amazing email content for your ICPs with the methods above and watch them gradually convert into loyal customers. --- ### SendGrid vs Mailchimp: Pros, Cons, Pricing & Features [2025] > Read our detailed comparison of SendGrid vs Mailchimp to find the best email marketing platform for your business needs and budget. - Published: 2025-03-19 - Modified: 2025-04-08 - URL: https://moosend.com/blog/sendgrid-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner SendGrid and Mailchimp are two of the most popular email marketing platforms. Both offer powerful functionality, but they cater to different needs. So how can you decide which one is the right fit for your business? In this SendGrid vs Mailchimp comparison, we’ll break down their key features, pros and cons, as well as their pricing. So, by the end of this, you’ll have a clear idea about which service can best cover your email marketing needs. SendGrid vs Mailchimp: Feature Comparison Here’s a quick overview of our comparison: SendGrid is known for its developer-friendly email API and high-volume sending capabilities. Mailchimp provides all-in-one marketing features and user-friendly email newsletter design. SendGrid Mailchimp Free plan Yes (limited) Yes (limited) Pricing $15/month (5,000 contacts – 15,000 emails) $13/month (500 contacts – 5,000 emails) Best for Developers, Enterprises eCommerce, Publishers, SMBs Email tools 60 pre-made templates, A/B testing, spam and design testing 137 pre-made templates, Content studio, A/B testing Marketing automation Basic Advanced Reporting & Analytics Extensive Extensive Signup forms Yes Yes Landing pages No Yes Deliverability Great Great Integrations 130 335 Customer support 3,5/5 3. 5/5 AI features - AI content generation for email (beta), Subject line helper, AI-generated automations (beta) Unique features Powerful APIs, Deliverability reporting Social posting and scheduling, Retargeting ads, Predictive analytics Now, let’s see more details about each category. Setup & Ease of Use SendGrid: The first experience with SendGrid can be intimidating if you’re not tech-savvy enough. The platform's setup process requires a few technical steps before you’re actually ready to send an email campaign. Specifically, you have to create a sender identity before delivering your first email campaign. Navigation isn’t as easy as in Mailchimp and you may need to spend some time exploring what you can do. You’ll also notice settings like inbound parse or IP access management in the main menu, which won’t make much sense to a beginner. Nevertheless, using the platform’s features isn’t difficult since its functionality is simple and straightforward. Mailchimp: Setting up Mailchimp is an easy process, even for complete beginners. You’re ready to create your campaigns after just a few clicks. The platform is user-friendly despite the abundance of features. We found that navigating the platform is easy through the left-side menu, with the exception of landing pages. To avoid unnecessary frustration, Mailchimp has a “Create” button on top of the menu, which helps you build different types of campaigns from there (e. g. , emails, forms, automations, surveys). Overall, we had a great user experience, and we liked the tutorials and prompts that Mailchimp provides for new users of the platform. Winner: Mailchimp wins this one due to its intuitive interface and overall ease of use. Email Builder SendGrid: SendGrid has a straightforward, visual builder for users to craft their email marketing campaigns. You don’t have to know how to code or have advanced email marketing knowledge. The email builder offers basic design capabilities, but it’s built with simplicity in mind. You can infuse your emails with text, images, buttons, and social icons, thus creating professional campaigns without hassle. It’s also easy to personalize your email content by using tags, which are in a separate tab in the builder. On another tab, you’ll find the A/B testing options, allowing you to experiment with up to 6 variations of either your subject line or email content. Compared to other SendGrid alternatives, it does not have advanced items like product blocks or countdown timers. The tool’s focus is more on content rather than design elements. Mailchimp: Mailchimp’s email editor is more advanced, providing more customization options. It is a user-friendly email builder that delivers an intuitive experience to both beginners and advanced users. You can customize campaigns easily by editing each content block. Among others, you can add videos, products, recommendations, surveys, and custom HTML code. We also like the Creative Assistant feature. It creates a Brand Kit with your logo and other assets on your website. This helps you save time and effort. On the left side menu, you’ll also find an “Optimize” button. This scans your email campaign to identify errors and find opportunities to make your content more engaging. Winner: Both editors can produce stunning email campaigns, but Mailchimp offers more flexibility and customization options. Mailchimp wins! Templates SendGrid: If you don’t want to start creating an email campaign from scratch, SendGrid has you covered. This email marketing service comes with 60 responsive email templates, including welcome, order confirmations, events, and promotions. The quality of the available templates is great, and they can be easily customized to match your brand. You can also create custom templates that can be used in future campaigns. Mailchimp: Mailchimp has a wide selection of email templates that cater to different purposes. We found 137 responsive newsletter templates that you can customize to your brand and needs. What’s also great is that they are categorized to help users find the one they need quickly. You can find designs for customer onboarding, sales and promotions, announcements, seasonal campaigns, and more. Users of Mailchimp’s free plan can only access 8 basic templates. These templates, however, lack responsiveness, which isn’t great. Nevertheless, the available designs are aesthetically pleasing, letting you engage and convert your audience successfully. Winner: This is a tie. Both services offer a decent number of templates to kickstart your email marketing strategy. Marketing Automation SendGrid: With SendGrid, you can set up basic automated messages and drip campaigns. Setting these up is very easy and you can customize each email in your automations fast. You’ll notice that SendGrid doesn’t have a visual automation builder like other email automation solutions. However, users can create onboarding sequences, nurture leads after an event, and follow up leads that interact with pieces of content. SendGrid tracks the performance of your automations, letting you update your content and subject lines in real-time. If your business has basic needs and you want to avoid complexity, SendGrid can be a great companion. Mailchimp: Unlike SendGrid, Mailchimp has a visual automation builder that lets you create both simple and more complex automations. The interface is intuitive, making the process of creating automated sequences a piece of cake through drag-and-drop functionality. The Customer Journey Builder lets you set up thank you emails, welcome sequences, abandoned cart notifications, and many more. To create custom workflows, you get a wide range of triggers and actions. On top of that, the platform has more than 100 pre-made journeys that can help you nurture, re-engage, or convert your audience on autopilot. Mailchimp provides a detailed explanation of each journey and what it hopes to achieve, thus helping beginners upgrade their digital marketing game. Advanced users can use “if/else” rules to add flexibility to their messaging and conduct split testing. Finally, in Mailchimp’s automations you can combine both email and SMS (extra cost for the SMS add-on). Winner: Mailchimp since it offers superior automation options. List Management SendGrid: SendGrid offers decent segmentation options. It allows you to create email lists based on demographic and behavioral data. You can also use custom segmentation criteria, delivering more targeted email campaigns. The platform also includes tools to maintain a healthy email list. For example, you can remove duplicate contacts, inactive subscribers, and invalid email addresses, ensuring high deliverability rates. Overall, list management is straightforward, but you shouldn’t expect advanced segmentation or CRM functionality. Mailchimp: With Mailchimp, things are much better. Firstly, you get more flexibility since you can tag subscribers and create user segments as well as groups. This can be useful for some businesses, but at the same time, it adds complexity. You can segment your audience based on demographics, engagement, and behavior on your online store. Mailchimp can identify and remove inactive subscribers automatically, too. You can also create a preference center, allowing your subscribers to indicate how often they want to hear from you or what content they want to receive. With this, you can reduce unsubscribe rates and build a stronger relationship with subscribers. Winner: Mailchimp. While SendGrid has decent functionality, Mailchimp can cover both simple and complex needs, so it is a safer choice for most businesses. Reporting & Analytics SendGrid: SendGrid offers effective reporting and analytics tools for users who prefer a hands-on approach. Specifically, it tracks essential metrics such as open rates, click-through rates, bounce rates, and delivery rates in real-time. It also counts spam reports. On top of these metrics, SendGrid does an excellent job at providing you with additional deliverability reports. There is an Expert Insights add-on feature that lets you drill down on the factors influencing the success of your email campaigns, while providing you with recommendations. You’ll also be able to analyze engagement metrics based on location, email clients, and devices. For people with high-volume sending, SendGrid’s detailed reports can help optimize their strategy and increase campaign efficiency. Mailchimp: Mailchimp tracks key email marketing metrics about campaign opens, clicks, top links clicked, geolocation data, and more. Compared to SendGrid, they are easy to understand and utilize to improve your strategy. Connecting your online store with Mailchimp will also give you revenue reporting about your eCommerce sales. Mailchimp can also track social media stats. You can also integrate Mailchimp with Google Analytics and thus track your conversions more effectively. Winner: It’s a tie. Forms SendGrid: To capture new subscribers and grow your email list, SendGrid equips you with simple signup forms. These forms can be embedded directly into your website. You can customize the appearance of signup forms (colors, styling, and form copy) to align with your brand. What’s more, you can gather essential subscriber information, such as email addresses, with the option to add fields for first and last names, enabling more personalized communication. To protect against fake signups and spambots, SendGrid's forms incorporate reCAPTCHA, ensuring that the collected email addresses are legitimate. Subscribers who sign up through these forms are automatically added to designated lists within SendGrid. If the lists are linked to active automation workflows, new subscribers start receiving targeted messages immediately. Mailchimp: Mailchimp allows you to create forms that can be embedded on your website, pop-ups, as well as signup landing pages. Setting up and customizing your forms is easy, and you can add your own custom fields. Among others, you can add images, radio buttons, and drop downs. To change the color of your form, you need to add the color code. Finally, you can have your forms auto-translated into the language of the user viewing them. Note: To access the above settings, you need to go to the “Form Builder” in the Signup forms tab. Winner: Both Mailchimp and SendGrid have similar functionality. Mailchimp takes this win due to the option to create signup landing pages. SendGrid vs Mailchimp: Email Deliverability As we saw before, SendGrid offers tools that focus on email deliverability. You can run spam filter tests while the service tracks your sender reputation at all times. You can also monitor bounce rates and spam complaints. On the other hand, Mailchimp provides basic spam filter testing and insights into bounce rates and spam complaints. However, the platform lacks the depth that SendGrid has. Now, if we want to compare these two services in terms of their actual deliverability, we can look at the following report: Source Both email marketing platforms boast similar deliverability rates, so you can be sure that your email campaigns land in subscribers’ inboxes. Winner: SendGrid. SendGrid vs Mailchimp: Integrations SendGrid: SendGrid has strong API capabilities as well as 130 integrations with third-party applications. These helo you create a seamless experience among the tools you use. Mailchimp: Mailchimp has three times the number of integrations SendGrid has (335 in total). The platform’s integrations include CRM software, eCommerce platforms, social media, lead generation tools, and more. Winner: Mailchimp wins. SendGrid vs Mailchimp: Customer Support SendGrid: You can reach SendGrid for support through tickets, live chat, and phone. On the free plan, you can only use the ticketing system, while paid plan users can contact support also via chat and phone. More expensive plans (Advanced and Custom) have the added benefit of guaranteed support times. Additionally, SendGrid has a Knowledge Center with extensive documentation about the platform’s features. You can also receive personalized technical support at an additional fee. Mailchimp: Mailchimp offers customer support via email, live chat, and phone. All paid plan users have access to 24/7 live chat and email support, while phone support is only available on the top-tier Premium plan. Free plan users can access email support for the first 30 days. There is also an extensive knowledge base, as well as tutorials explaining how to use the platform’s most important features. Winner: Mailchimp. Even though users on review sites have their concerns about Mailchimp’s customer support, it is still more responsive than SendGrid’s. SendGrid vs Mailchimp: Pricing Now, let’s compare the pricing of the two competitors. SendGrid: SendGrid offers a limited free plan for users getting started with email marketing. It allows up to 100 contacts and 6,000 email sends per month. The first paid plan (Basic) offers decent email marketing functionality but no automation. For advanced features and access to automation, you need the Advanced plan starting at $60/month. Finally, there is a custom plan that is ideal for high-volume senders. Mailchimp: Mailchimp’s pricing starts with a free plan, allowing you to have 500 subscribers and send 1,000 monthly email campaigns. This plan is ideal only for users with small email lists. The first paid plan called the Essentials plan ($13/month) offers basic email marketing tools, while the Standard plan ($20/month) unlocks advanced segmentation, multi-trigger automation, retargeting ads, and multivariate testing. Mailchimp’s Premium plan offers even more advanced functionality, ideal for larger organizations with specific needs. Winner: SendGrid. It is more affordable, but keep in mind that it comes with significantly fewer features. Top SendGrid and Mailchimp Alternatives If you’re unsure about Mailchimp and SendGrid or you want to explore more alternative options, here are the top solutions. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Powerful and easy-to-implement marketing automation Moosend is among the best email marketing services for small businesses, known for its advanced automation features and responsive customer support. The platform has an intuitive email builder that makes campaign creation effortless, letting you add product blocks and countdown timers among others. Users favor Moosend for its easy-to-implement automation as well as the vast range of triggers and actions. Moosend also incorporates AI functionality to assist with content generation. With the platform, you can also create signup forms and landing pages. Finally, Moosend offers a robust API while being capable of handling your transactional email messages. Why prefer Moosend: Advanced functionality with scalable pricing plans 2. Constant Contact Pricing: Paid plans start at $12/month, 14-day trial Best Feature: Event marketing tools Constant Contact is a solid alternative to Mailchimp and SendGrid, offering robust email features and a user-friendly interface. This marketing solution can help you create beautiful campaigns, create polls and surveys, and manage your email list effectively through its marketing CRM. The platform also offers autoresponders, event marketing options, and revenue reporting in case you have an online store. Finally, Constant Contact incorporates SMS functionality as well as other useful tools like social media marketing, ads, and SEO recommendations. Why prefer Constant Contact: Feature-rich email marketing service with niche features 3. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best Feature: Built-in CRM Brevo is an all-in-one marketing platform that can handle your marketing, sales, and transactional email needs. The tool comes with great marketing automation features, allowing you to add SMS and WhatsApp campaigns in your workflows. With Brevo, you can A/B test your emails and deliver them at the most impactful time with AI predictive sending. Last but not least, you can build stunning landing pages to sell your products and convert your audience. Why prefer Brevo: All-in-one marketing tool to deliver a multi-channel customer experience Additional Resources to Check Here are a few resources to expand your reading: Mailchimp alternatives Mailchimp review Mailgun alternatives Enterprise email marketing software SendGrid vs Mailchimp: The Takeaway The two popular email marketing competitors have their own individual strengths and limitations, making them ideal for different target groups. Hopefully, after reading this detailed comparison of SendGrid vs Mailchimp, you have a clearer idea about which email service could best suit your needs. In case you feel that you want to explore more options or check out a more affordable alternative, you can create a free Moosend account and test the platform’s full functionality. --- ### Out-of-Stock Emails: Best Practices, Examples & Templates > Create out-of-stock emails that put customers politely on hold without disappointing them–examples and templates included. - Published: 2025-03-17 - Modified: 2025-03-17 - URL: https://moosend.com/blog/out-of-stock-emails/ - Categories: Email Marketing, Examples - Levels: Beginner Here’s a typical scenario for eCommerce business owners and retailers: Everything seems to be running smoothly. Orders are pouring in, and your products are ready to ship. But then, you receive that dreaded notification—you're out of inventory, yet there are still a few pending orders. Panic mode is officially on. It has happened to the best of us. Keeping up with your out-of-stock inventory can sometimes be challenging, especially with bestsellers or during peak seasons. Thankfully, you can flip the story, and not just stick to damage control. The secret weapon? Out-of-stock emails. Learn how to craft thoughtful and effective out-of-stock emails to transform disappointment into loyalty, showing your customers that you genuinely care about their experience. Plus, explore email examples from notable brands and grab premade email templates to save time. What Is an Out-of-Stock Email? Out-of-stock emails inform customers that a product they’re interested in or have recently ordered is unavailable. Businesses use them to be transparent with their customers and repair the situation by sharing back-in-stock timeframes or offering alternatives, such as incentives and similar product recommendations. Why should businesses send out-of-stock notifications? Because otherwise you put customer trust at stake. Ghosting buyers or shipping a product with a delay without notice would undermine a well-established or promising relationship with customers. Apart from trust, honest communication can lead to customer loyalty, especially when presented with an incentive, such as a discount for the next purchase. Not to mention that sharing similar product recommendations can lead to a higher ROI if targeted at each customer. Finally, nowadays disappointed customers find it easy to leave a negative review online, especially if they don’t know much about a brand. An out-of-stock email written in an empathetic tone can reduce complaints, customer service inquiries, and bad reviews. You can also share a notification option to learn when they’re back in stock. Best Practices for Successful Out-of-Stock Emails with Examples Follow these steps to create out-of-stock email notifications your customers will appreciate: 1. Send it asap to avoid confusion First, rule: Send out-of-stock emails as soon as possible. The faster you act, the better for your audience and brand reputation. Apart from clearing up any confusion and disappointment that may arise, you also let them act. Especially if the products they bought are time-sensitive, and customers rely on them to complete important tasks or gift them. This is even more crucial during high peak seasons, such as Christmas or Valentine’s Day. Plus, if you're not going to restock soon, offering alternatives could save you from revenue loss. And if some of your high-demand items are low in stock, you can notify loyal customers or targeted people in your email list. Check out this low-stock email notification example by Navy Hair Care: Subject line: LOW INVENTORY ALERT To automate this process and save time, you can use email marketing software with intuitive automation capabilities. For example, Moosend offers a user-friendly builder letting users set up workflows based on multiple triggers, from welcome to abandoned cart emails. Try Moosend for free 2. Create a clear email subject line To ensure that subscribers who’ve purchased out-of-stock items will read your email, you need an outstanding subject line. Use the right wordplay to grab their attention, make them understand instantly what it’s about, and yield high open rates. Here are some examples: Wow, we didn’t expect this Important details about your order Sold out, but not for long! Heads up! is out of stock Apart from being clear, your out-of-stock subject lines should be between 20-40 characters to be responsive on mobile devices, as well. Complement them with preview text that will get subscribers straight to the point. If you’re unsure about the efficiency of your copy, you can also use an AI assistant to clear the air. Add information about your industry and buyer personas to get copy suggestions that will move. For instance, Moosend has a built-in AI tool to boost your copywriting efforts in different steps of your email creation. 3. Be transparent and empathetic To keep customers on board despite the inconvenience you may have caused, be honest with them. You don’t have to go into detail and share behind-the-scenes materials with them. Mention what happened briefly followed by a sincere apology. Every brand has its unique voice. No matter what this is, these emails should have an empathetic tone, offering temporary solutions. A sad or confused emoji can help you pass on that feeling more vividly. Have a look at the out-of-stock email below by Axe Wellness. After a personalized greeting, they apologize, explain, and offer two options to customers to make amends. It’s a rather long version, but it shows the tone these emails should have: Subject line: Important Details About Your Multivitamin Order Source 4. Add estimated restock time To calm the nerves of your out-of-stock item fans, mention when approximately new products will be available. If you’re certain about the delivery date, you can also add a countdown timer to create a sense of urgency. But this is usually an uncommon scenario in the eCommerce inventory world. If you’re unsure about the time limit, including a rough estimate is still helpful. Phrases like "We anticipate restocking within the next two weeks" or "Expected availability: early April" inform customers when they can expect the product. Plus, offer options to customers who want to stay updated through back-in-stock notifications. For example, IKEA has a relevant option on their product pages: 5. Make alternative product recommendations Imagine someone who wants to buy a Christmas present for a family member and is found with zero items shipping. It’s not just disappointing but troubling, too. Some customers who receive out-of-stock emails urgently need a similar item. To improve customer experience in these cases, offer similar product recommendations your customers will find appealing. You can select products based on seasonality–for example, Christmas decor–or previous customer purchases. Overall, the more targeted your recommendations are, the more likely customers will go to the checkout again. A CRM tool or an email marketing platform with eCommerce capabilities like Moosend will be lifesaving. Check out this Black Friday sale email by Notebook Therapy. Under the sold-out products, they added what customers could still purchase during the Black Friday sale period: Subject line: Out of stock! 6. Offer incentives to boost customer engagement Want to warm up disheartened customers and even convert them again? Then an incentive, such as a coupon or free shipping can do the trick. Place the incentive in a profound place inside the email, with details on how or when to claim it. If you’re short on a budget, you can choose a different pathway. For example, offering early access or pre-order options, combined with targeted recommendations is more intriguing than a flat apology and a back-to-stock alert. Your messaging and copy will ultimately steal the show. Here’s how Pearly informed subscribers about their sold-out tea kits. They attached a hard to ignore out-of-stock image and a pre-order CTA: Subject line: Wow, we didn’t expect this 7. Include a clear call-to-action Sending an out-of-stock email that is just informative won’t yield enough benefits. Apart from explaining what happened and how it will be resolved, mention a few actions they can take to re-engage them with your brand. For instance, you can redirect them to your website to activate the back-in-stock notification or invite them to redeem a coupon code for their next purchase. You can also give a limited-time incentive, with a less strict redemption timeframe than usual due to special circumstances. No matter what you choose, create an outstanding CTA button that pops out from the rest of the text. Use actionable language to motivate readers to complete it. Check out this email example by Lego, promoting their soon-to-be out-of-stock products: Subject line: Going, going, gone... 8. Share customer service information Even though out-of-stock emails aim at informing customers and removing any concerns they may have, insert your customer service contact ways in case they have questions. This way, you create a two-way communication pathway, hinting at them that you’re ready to listen. We understand that receiving complaints is not the best. It can be unpleasant and unproductive for your customer service team, especially when a related email has been sent. You can attach an FAQ section to reduce those complaints to the minimum. Plus, inform them about your next steps. When and how will you refund them? And if they had more products in their cart will those get shipped? The more detailed you are, the better. 9. Follow up with back-in-stock emails Are your sold-out items back in stock? Then ping your customers and give them early access to the products they missed. If they open the email but don’t move the checkout, consider giving an incentive to them, especially if the product they left behind is an ROI booster. A limited-time coupon can do the trick. Again, ensure that the call-to-action is easy to grasp and spot. Here’s an example by Huckberry. They shared the product on the customers’ wait lists and a few more best-selling recommendations: Subject line: Cord Local Short - 6. 5" Encore! 10. Apply an omnichannel marketing strategy Want to ensure that the customers involved will get notified about out-of-stock products? Then nudge them through various channels. For example, you can send them SMS messages with the same information, but more concrete. Plus, when a bestselling product is sold out, you can share it on social media. Include the estimated restock time and how customers with pending orders will be refunded. Overall, by adopting an omnichannel marketing strategy, you find customers in their natural habitat, no matter what this is. Premade Out-of-Stock Email Templates Ready to craft your first or next out-of-stock email? Save time with these premade templates. We’ve included two HTML and a plain text version to cater to different needs: HTML out-of-stock email template Customize this template using the intuitive editor to match your customers’ needs: Tailor this Funny out-of-stock email template Use this outline to design a unique out-of-stock email with humorous twists. Play with the copy and images and add puns targeted to your niche: Customize this Plain text out-of-stock template Adjust this template based on your brand tone to create a seamless experience for your audience: Subject line: is Temporarily Out of Stock Hi , We wanted to reach out with an important update about your recent order of . Unfortunately, due to high demand, is currently out of stock. We understand how disappointing this news can be, and we sincerely apologize for any inconvenience this may cause. We are working diligently to restock this item and expect it to be available again by . In the meantime, we want to ensure you have options: Pre-Order Now: Secure your by pre-ordering it today. Simply click to place your pre-order, and we will prioritize your order as soon as the item is back in stock. Alternative Products: Check out these similar items that are currently available: . Refund: If you prefer, we can process a full refund for your order. Please reply to this email or contact our customer support team at to start the refund process. We deeply appreciate your understanding and patience. Our team is committed to providing you with the best possible experience, and we are here to help you with any questions or concerns you may have. Best regards, Turn Out-of-Stock Troubles into Wins Remember, every interaction with your customers is a chance to show them how much you value their support. Thoughtful communication, transparency, and a proactive approach can turn a potential setback into a win for both you and your customers. So, the next time you face an out-of-stock scenario, embrace it as an opportunity to shine and make a positive impact. --- ### Travel Email Marketing: How to Redesign Your Campaigns > Have you ever wondered how to create emails that take you on a journey? Learn how to craft spot-on travel email campaigns. - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/blog/redesign-travel-campaigns/ - Categories: Email Marketing Imagine you send a travel email campaign to your customers. But when they click on their email, they don't read just an email. Instead, they get an invitation; a gateway to a breathtaking destination, an opportunity to create memories, and some enticing deals to boot. But creating emails that pique a traveler’s interest can be time-consuming—especially during peak holiday seasons like summer or the Christmas holidays. As a travel professional, you might face the challenge of promoting the right destination to the right person. Due to the lack of time and resources, you might create generic newsletters that won't help you hit your sales targets. Creating campaigns that are relevant to specific audiences, with expert storytelling and tailor-made suggestions can help travelers decide on their next destination. All you need for that are tools like ready-made newsletter templates and an AI writer that can help you create emotions through your email’s content. You will also need tools that can produce different variations of the same newsletter, saving you time and resources. In this blog post, we are going to explore how you can redesign your travel campaigns and switch from time-consuming to effortless travel email marketing with just four key components. Delight travelers with ready-made templates Creating the perfect travel campaigns can feel like solving a puzzle. On one hand, you want to send inspiring emails that tell a story. But on the other hand, you don’t want your campaigns to drain your time and budget. And with customer inquiries, last-minute changes in availability, and booking requests that could take days to resolve, travel marketers can save valuable time and effort by using professionally designed and ready-to-use travel-focused email templates. Since travelling is all about making memories, and vacation is about your customers letting their hair down, the ideal travel email template should be engaging, functional, and emotionally compelling. Here’s what your travel email template should include: A layout that showcases the right destinations, deals, or experiences for each recipient. Design and wording that encourage bookings, with easy-to-click options that send travelers straight to the desired pages on your website. Flexibility to be customized easily or used as-is. What does that look like in action? To see for yourself, log into your Moosend account—or create one for free, no credit card required—and look for the perfect email design in Moosend’s template library. There are more than 100 designs available, so there’s surely something for any of your needs. Let’s pick this template: Try it for yourself This layout uses bold elements with large pictures and a header section that travelers are surely not going to miss. To make it work for your travel campaign, use vivid images of your destinations and actionable language that leads readers to the reason they should take up your suggestions and book their next trip with you. Let’s assume you’re not promoting a destination or a travel package, but you’re a hotel professional who needs to promote their new accommodations. What does your ideal email template look like, in that case? This layout is ideal for travel email marketers who need to show what their facilities offer. The design is easy on the eyes and readers can skim over information even on the go, if needed. The latter makes this design ideal for last-minute deals and offers. Just use images of the rooms and facilities, as the template suggests. Travelers who know what they’re looking for and what they’re interested in will go straight for the offer that meets their needs. This will make them click through your email easily, browse your website, and end up booking their stay. Of course, you’ll need to intrigue people who are undecided as well. In our example, you can use the last section of your email to showcase any local activities worth mentioning and choose who can see them based on their behavior or past interactions with your travel brand—but more on that later. When using a template, you’ll surely want to add your brand’s unique look and feel. Make sure to pick one that’s fully customizable—just like Moosend’s email templates. Adding your branded look—complete with colors and your unique tone—is the only thing you need to do in terms of design. So, when you’re running low on time and resources, instead of sending a plain-text email or no email at all, you can just try a ready-made template that can be customized to your liking, and you’ll have your campaign all set and ready in just a few clicks. And don’t forget a small, but crucial detail: Ready-made email templates are responsive. With more and more travelers checking their emails on the go and going for impulsive bookings, you can’t miss out on that revenue stream because of a broken or non-optimized email. Power up your campaign’s content with AI Your email’s design will make users want to click. But your email’s content will make users want to buy. Therefore, you need content that can hook even the most absent-minded of travelers. Crafting content that stands out, tells a gripping story, and leads users further down the sales funnel is not exactly a walk in the park. It can take a lot of time and effort. Especially when you’re creating content for different segments and stages of the funnel. Add to that the fact that your content should be free of typos and inspiring, and you’ll surely find yourself wondering how to do that without spending more of your already limited time. This can be even more difficult during peak booking seasons like Christmas, Easter, or the summer holidays. Well, luckily for you, using email marketing platforms comes with special perks. Tools like Moosend come with time-savers, like the AI writer that can help you craft a story, conduct copy checks, and tailor your messages for each segment. The way the AI writer works is quite simple. You create a prompt—the more detailed, the better—and you let the feature work its magic, generating high-quality content in seconds. Using the AI writer, you can craft a gripping narrative that will have travelers say, “I want to experience that! ”, click through your email, and book their next destination with you. All that without spending more time than you can afford in the ideation process. Apart from saving time, using an AI writer has a couple more perks: Include the details of your last email into your prompt and create a compelling narrative that goes from one campaign to the next with minimal effort. Create error-free emails. Just ask your writer to fix typos, grammatical errors, or awkward phrasing. So, let's imagine that we're creating a "Winter Wonderland" themed campaign that includes a seasonal promotion for the best resorts in your portfolio. Here's how to use the AI writer to your advantage with just a prompt and a couple of clicks: In our example, we’re using a small prompt for a subject line. We can refine it by clicking on the “Promotion” button and the “Include emoji” button. The result should look like this: If you need any changes or improvements, you can just let the writer know what to fix, by telling it to improve writing, play around with the length, or even change the tone. And if you don’t like the first version, you can always regenerate the content until you get one that will thrill travelers—and yourself. The AI writer can assist travel marketers with any type of content, from headlines to descriptions, CTAs, and body copy. All you need is to set the content type, tone, and word limit, and let the feature work its magic. Deliver tailor-made travel suggestions with conditional visibility blocks In travel marketing, no two travelers are the same. Some are loyal customers who always book their trips through your agency. Others are new visitors exploring options for their next getaway. And then there are the occasional fly-by travelers who book trips sporadically. These three different types of travelers will need different types of content—and, probably, different types of offers. So, sending them the same campaign because “there is no time to craft different emails for different types of travelers” simply won’t do. To save time and resources and create only one travel email that will differentiate content using one key aspect, you can use conditional visibility blocks. With conditional visibility blocks, you can show different content to recipients that meet specific conditions by crafting just one email and through dynamic content blocks that changes according to segment criteria. That way, you can create tailor-made content that resonates with each recipient right in the drag-and-drop editor. Use conditional visibility blocks to: Show exclusive destinations or special offers to frequent travelers that prefer to book with you. Offer special discounts to first-time travelers. Differentiate your content to appeal to both backpackers and VIP guests. Promote relevant accommodation types based on budget and previous stays. Just like an image, or a CTA, each email section can be fully customizable. The “Visibility Conditions” are the settings that define who can see the block with each offer and what the offer is about. So, let’s revisit our “Winter Wonderland” example from before. Instead of creating individual campaigns for travelers who need family-friendly accommodation and travelers who would like to book your adult-only boutique hotel, you can use Conditional Visibility to differentiate your content and show relevant information to users who are interested in the former or the latter. So, instead of crafting one email for each hotel, you can just create one email with a beautiful story around the destination’s rich culture and unique beauty and use a conditional block to differentiate the resort and your promotion. That way, you can craft as many emails as you need with just one template, just by choosing your conditions. This action can save you time, reduce design workload, and ensure campaign consistency. It can also increase all the important metrics, like CTR and your bookings since increased relevance boosts conversions. With conditional visibility, you can transform your travel campaigns, personalize promotions, and increase bookings—all while maintaining efficiency. No repetitive content, no extra tools, just smart, seamless customization that delivers results. Choosing the campaign type that travelers will love Apart from the perfect travel email design and offers, as a travel marketer, you should know what the perfect campaign type is. You should also know how to maximize engagement and boost bookings by sending the right thing at the right time. From welcome email sequences to booking confirmations, your email marketing plan should align with traveler needs and booking behaviors to maximize your earning potential. Let’s see the campaigns your travel emails can’t miss. The welcome email series In travel marketing, as in life, first impressions are everything. A well-crafted welcome email can set the tone for future bookings and interactions and build excitement around your travel brand and offers. Here are the steps you can use for a high-converting travel welcome series: First email – Extend a warm welcome and highlight exclusive travel deals, such as early-bird discounts or a free travel guide. Second email – Offer destination recommendations based on user preferences, past searches, or trending trips. Third email – Introduce a limited-time deal, create urgency with a countdown timer, or give exclusive access to special offers. While crafting your welcome email, don’t forget to use location-based suggestions and incorporate trip preferences like budget limits or accommodation type to craft an engaging experience. If a subscriber books a trip after your first email, adjust your remaining sequence accordingly. There’s no need to offer a second discount to travelers who have already booked. Make sure to track metrics like unique opens, CTR, link clicks and conversions, and adjust your travel email sequences accordingly over time. Transactional emails that drive more bookings Booking confirmations and itinerary details are the travel industry’s transactional emails. This places them and among the most-read messages in a traveler’s inbox. Booking confirmations are also a prime opportunity to promote more offers on your website. Maximize their impact by: Including personalized upsell recommendations like seat upgrades, hotel add-ons, or excursion packages. Offering useful travel tips, such as weather updates, packing lists, or visa requirements. Adding referral incentives—encourage travelers to share their upcoming trip with friends in exchange for future discounts. Transactional emails are not just a courtesy. They’re a real opportunity to enhance travel experiences and drive additional revenue by giving travelers valuable information. Use promotions and last-minute deals Everyone loves a good deal—especially people who travel often—but standing out in a cluttered inbox requires more than just a discount code. So, how can you craft compelling seasonal promotional emails? Use the following tips for maximum conversion: Exclusive access: Reward high-value customers with early-bird offers on peak season bookings. Mystery travel deals: Create intrigue with surprise travel bundles. Add a gamification element by letting customers click to reveal their special offer. Flash sales: Come up with flash sales and last-minute deals to spark excitement and take advantage of the impulsive nature of some of your guests. Limited-time perks: Instead of discounts, offer free airport transfers, lounge access, or travel insurance for bookings above a certain threshold. Keep wanderlust alive with travel newsletters Travel newsletters can go beyond a generic destination promotion. They can present engaging experiences that keep travelers excited about their next adventure. Let’s see how you can elevate your newsletters: Showcase trending destinations with stunning visuals and customer testimonials. Add interactive elements like polls (“Where would you go next? ”) or quizzes (“What’s your ideal vacation? ”). After a major holiday travel season, send customers a follow-up with recommendations for their next trip based on their previous booking. By strategically designing your travel campaigns, you can create highly relevant experiences that not only engage customers but also drive more conversions with minimal effort. Campaigns that travel far and wide Redesigning your travel email campaigns can make your travel business go a long way. It can give your bottom line a boost and help users remember you and come back to you for their next trip. Just implement the four easy steps we discussed. A responsive template, an AI writer, conditional visibility blocks, and knowing which campaign to send will truly make a difference and produce a visually pleasing and engaging email. --- ### 8 More Affordable Keap Alternatives for 2025 > Looking for Keap alternatives? Find affordable CRM solutions that offer email marketing, lead management, and more. - Published: 2025-03-12 - Modified: 2025-05-21 - URL: https://moosend.com/blog/keap-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Keap has been a popular go-to CRM and automation platform for many small and medium sized businesses. However, the platform isn’t the best fit for every business due to its steep price tag and inherent complexity. The recent acquisition by Thryv has also left many users questioning its future and starting to rethink their options. The good news is that there are plenty of alternatives offering similar or even better features at a lower cost. Whether you need email marketing automation, lead management, or an intuitive platform tailored for small businesses, we've rounded up the best Keap alternatives that won’t break the bank. Disclaimer: The information below is accurate as of March 2025. What is Keap/Infusionsoft? Keap (formerly known as Infusionsoft) is a CRM platform specializing in automating your marketing, sales, and operations. The software is designed primarily for small businesses, aiming to help them manage their contacts, automate follow-ups, and streamline sales and marketing workflows. Why You Should Consider a Keap Competitor Despite its popularity, Keap has certain limitations that you need to consider. Here are the most common pain points that Keap users experience: Expensive pricing: Keap used to have pricing plans that catered to different user needs. Now, there is a single, unified plan with a high price tag that many small businesses will find hard to bear. Complexity: The platform’s comprehensive feature set can be overwhelming for very small businesses, making it less suitable for those seeking straightforward solutions. It also has a steep learning curve to get the most out of its features. Bugs in payment features: Mishaps with recurring payments and repeat charges have led Keap to losesome of their clients. Glitches in the platform: Often the platform feels very slow, search doesn’t yield accurate results, and customer support takes quite some time to resolve issues. Best Keap Alternatives by Use Case HubSpot – Best all-in-one AI-powered platform Pipedrive – Best for lead and deal management Moosend – Best for advanced email automation Brevo – Best for multi-channel marketing ActiveCampaign – Best for powerful marketing automation Zoho CRM – Best for simple CRM functionality Freshsales – Best AI-powered CRM solution Mailchimp – Best for businesses relying heavily on email marketing 1. HubSpot Pricing: Starts at $20/month, free version HubSpot is among the top alternatives to Keap, offering a robust platform to streamline your marketing, sales, and customer service. Unlike Keap, HubSpot has a free plan that’s ideal for startups and small businesses looking to get started. With HubSpot, you can create email newsletters with drag-and-drop functionality, build landing pages or websites, and generate leads through popups and forms. The platform is also known for its powerful marketing automation capabilities allowing you to automate your lead nurturing, customer segmentation, and deal pipeline. To optimize your digital marketing strategy, HubSpot equips you with in-depth, real-time analytics. Compared to Keap, they are more informative, making it easier to identify what you can improve. HubSpot can be a great fit for larger businesses too, since it has a wide range of integrations and scales alongside your business. However, its advanced automation and premium features are locked behind more expensive plans. So, be sure to check which features are included in each plan before committing, or it could get seriously expensive. HubSpot Features Advanced marketing automation Lead scoring and lead nurturing tools AI tools for content generation Meeting scheduling Payment management Live chat and chatbots to streamline customer relationships and customer interactions Pros More intuitive and user-friendly interface than Keap Free HubSpot CRM with essential contact management and email marketing tools Cons Higher cost for its advanced functionality Expensive onboarding fees Pricing HubSpot has a free plan including the CRM solution and email marketing tools. For automation features, paid plans start at $20/month. For more advanced features, prices start at $890/month (Professional plan) and $3,600/month (Enterprise plan). 2. Pipedrive Pricing: Starts at $24/month, 14-day trial Pipedrive is a CRM built by salespeople for salespeople, making it one of the best Keap alternatives for businesses focused on lead and deal management. While Keap combines CRM and marketing automation, Pipedrive prioritizes sales pipeline visibility, helping teams track deals and automate follow-ups to improve conversion rates. Unlike Keap, which offers all features in one package, Pipedrive offers a lower starting price and lets users add features like lead capture or visitor tracking separately. Regarding its AI tools, they provide suggestions about the best sales opportunities, analyze sales performance, and automate the next steps. With Keap, you don’t get the deep sales insights that Pipedrive offers. If you are in a sales-driven business and need a simple CRM, then Pipedrive’s drag-and-drop visual sales pipeline will make tracking deals through every stage effortless. Pipedrive Features Customizable sales pipelines with drag-and-drop functionality Sales automation and forecasting Document management Task automation and reminders Built-in telephony feature Pros Affordable pricing packages AI-powered sales assistant and emailing tools Cons Fewer marketing automation features compared to Keap Not ideal if you need complex or advanced functionality (better suited for small businesses) Pricing Like Keap, Pipedrive doesn’t have a free plan, but it offers a 14-day trial. For essential tools without automation, pricing starts at $24/month. For more advanced functionality, plans start at $49/month reaching up to $129/month for the Enterprise plan. 3. Moosend Pricing: Starts at $9/month, 30-day free trial (Sign up here) Moosend is a powerful email marketing and automation platform with an intuitive user interface and minimal learning curve. This Keap alternative is a great choice for businesses looking for advanced email automation and effortless list management without complexity. With Moosend, you can create signup forms and landing pages to grow your audience. You can set up rules and actions that automatically tag subscribers and make segmentation easier and more effective. Moosend’s visual automation lets you create sophisticated workflows to follow-up, nurture, and finally convert leads. There is also a wide range of pre-built recipes to kickstart your strategy. The platform includes AI functionality that assists with content generation, whether you need ideas for your subject lines or email copy for your campaigns. Depending on your plan, the Audience Discovery feature automatically creates smart segments based on funnel stage, purchase probability, and revenue potential. This can help you save time and improve your targeting. Moosend has real-time analytics and custom reports, so you can optimize your efforts with actionable insights. Finally, the platform’s responsive customer support team provides crucial help in case problems arise, whether simple or more complex. Moosend Features Professional email templates for various purposes Advanced marketing automation with a vast range of triggers Powerful segmentation options (and smart segments) Custom reporting and analytics Integrations with CRM, eCommerce platforms, etc. Pros Powerful and easy-to-implement email automation Extensive library of email newsletter templates Affordable pricing that scales with your business Cons Not ideal if you want sales automation Not a dedicated CRM solution Pricing Moosend’s paid plans start at $9/month and include unlimited emails, advanced automation, landing pages and forms, custom reports, and access to the SMTP server. The Moosend+ plan allows you to select the enterprise-level features you need and add them to your plan. If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to Keap. 4. Brevo Pricing: Starts at $9/month, free plan Brevo is an all-in-one CRM suite with multi-channel marketing tools. It comes with a limited free plan that’s great to test the platform’s functionality. With Brevo, you can manage customer engagement throughout the entire customer journey, from lead generation to transactional emails. Overall, the platform is straightforward and easy to set up. The drag-and-drop email builder has ample functionality, while the visual automation builder feels easy to use. There is a wide range of triggers and actions, catering to both simple and more complex needs. Regarding segmentation, Brevo can automatically segment contacts based on behavior, interactions, or interests. This helps you deliver content that resonates with subscribers and have higher chances of successful conversions. In terms of CRM functionality, you can personalize your deal pipelines to reflect your sales cycle based on preferred deal stages. Finally, you get a great landing page builder, Facebook ads, and signup forms. Brevo Features Lead management Sales pipelines Transactional emails and SMS marketing Live chat and chatbot Cloud-based phone system Pros Free CRM software to get started Multi-channel automation SMS & WhatsApp campaigns Cons Reporting and analytics could be richer Additional $12/month to remove Brevo branding Email deliverability isn’t great Pricing Brevo has a free plan allowing you to use the CRM and send 300 emails/day. Paid plans start at $9/month for 500 contacts and 5,000 emails, while for marketing automation you need at least the Business plan at $18/month. For enterprise email marketing needs, there is custom pricing. 5. ActiveCampaign Pricing: Starts at $19/month, 14-day trial ActiveCampaign is a marketing automation platform offering industry-leading automation and customer journey mapping. This Keap competitor can help businesses of all sizes streamline customer interactions, increase conversions, and scale their marketing efforts. If your business prioritizes lead nurturing, personalized marketing, and data-driven decision-making, ActiveCampaign is a better fit than Keap, offering stronger segmentation, A/B testing, and multi-channel automation. With its pre-built automations, businesses can automate workflows across multiple channels, from email and SMS to social media. ActiveCampaign has both a marketing CRM and sales CRM depending on your needs. The sales CRM can be purchased as an add-on, helping you with AI lead scoring and 1:1 automated emails. The main downside with ActiveCampaign is that its extensive advanced functionality is pricey. Nevertheless, it’s a platform that can cover the needs of both marketing and sales teams. ActiveCampaign Features Advanced multi-channel automation Lead tracking and scoring Pipeline management (monitor deals, track interactions, nurture leads) Powerful A/B testing options Integrations with 900+ tools (e. g. , Salesforce, Slack, Zapier, Google Analytics) Pros High email deliverability rate Vast array of pre-built automation sequences Cons Lacks substantial project management features Entry-level plans lack integrations Higher-tier plans can get very expensive Pricing ActiveCampaign offers a 14-day trial of the platform. Paid plans start at $19/month (monthly billing) for core features and 1,000 contacts. As for the sales CRM and pipeline management tools, they can be purchased as add-ons on top of your plan. 6. Zoho CRM Pricing: Starts at $20/month, free plan Zoho CRM is another great option if you’re looking for CRM software with flexible pricing and a user-friendly interface. With Zoho, you can capture new leads for your sales funnel and score them. Then, you can easily set up automated lead nurturing emails and track progress at every stage of the customer journey. The platform has drag-and-drop functionality, so sales reps don’t need to redesign the same emails each time. It also comes with analytics that inform users with actionable insights for improvement. Another great feature of the tool is its AI-powered assistant which gathers useful customer data like open rates and website visits, and suggests the best time to contact these leads. Unfortunately, you can’t send bulk email campaigns like with other Keap alternatives (e. g. , HubSpot and Moosend). You need to integrate with Zoho Campaigns if you want a workaround. Zoho CRM’s plans remain affordable even as you unlock more advanced features, making the platform great for small businesses. The free plan is also ideal if you want to test the platform before going paid. Zoho CRM Features Customizable sales pipelines Auto-responders AI-powered sales assistant Multi-channel communication (email, social media, phone) Powerful reporting and analytics tools Pros Intuitive and responsive UI Easy integration with the Zoho suite Wide range of integrations Cons Limited custom fields Some users find customization options limited Pricing Zoho CRM has a free version for up to three users, with basic lead management and workflow automation. To unlock more advanced features, paid pricing starts at $20/user/month. 7. Freshsales Pricing: Starts at $11/month, free plan Freshsales, developed by Freshworks, is an AI-powered CRM solution designed to help businesses streamline their sales processes and boost conversions. While Keap offers a blend of CRM and marketing automation, Freshsales focuses on providing a robust sales-centric platform with advanced automation and AI capabilities, making it a compelling alternative for sales-driven organizations. The platform has a user-friendly interface and customizable workflows that can adapt to various sales processes. With the help of Freddy AI, you can run smart sales campaigns to generate more leads, then capture, qualify, route, and track them. Compared to Keap, Freshsales offers a more affordable entry point with pricing plans starting at $9/user/month. It also provides a free plan which includes essential features like contact management, built-in phone, and email capabilities. All in all, Freshsales is a great alternative to Keap if you need a platform with robust AI functionality to sell smarter and close deals faster. Freshsales Features AI-powered lead scoring Visual sales pipeline Multichannel communication (email, phone, chat, and SMS within the CRM) Workflow automation Customizable reports and dashboards Pros Affordable entry-level pricing Robust AI functionality for lead scoring and sales forecasting Cons AI isn’t included in the entry-level plan Fewer marketing automation capabilities than Keap Pricing This Keap alternative has a free plan for small teams of up to 3 users. Paid plans start at $11/user/month, ideal for startups and SMBs seeking efficient pipeline management. 8. Mailchimp Pricing: Starts at $20/month, free plan Mailchimp is a well-known email marketing platform that lets you create beautiful campaigns, automate your follow-ups, and manage your audience with ease. It has a great drag-and-drop builder and useful tool to insert your branding on your emails. What’s great about Mailchimp is the Customer Journey Builder. It lets you create sophisticated workflows, from welcome campaigns to lead nurturing and personalized re-engagement campaigns. You can also target visitors based on their behavior on your website. Its marketing CRM makes contact management easy with ready-made segments, while you also get an audience dashboard to understand patterns in your data. The platform incorporates a website builder, signup forms, and landing pages to convert your audience. Finally, Mailchimp has an extensive integration library, making it a strong alternative to Keap, especially for those seeking flexibility in their marketing strategies. Mailchimp Features Drag-and-drop email builder Multi-step automated workflows Audience segmentation and behavioral targeting Large list of integrations Detailed reporting and analytics Pros User-friendly interface Multivariate A/B testing Cons Limited CRM features (focus is on marketing automation) Template designs are basic Pricing Mailchimp offers a limited free plan, allowing 1,000 emails/month and 500 contacts. For more, pricing starts at $13/month for 500 contacts and essential marketing functionality. Additional Resources If you’re looking for resources to make an informed decision, check out the following posts: Best email marketing services Top funnel builder software Wrapping Up – Which Keap Alternative is the Best? To select the right Keap alternative for your business, it’s important to consider your specific needs. You can also take advantage of any free plans/trials available to test the platforms more suitable for your business before committing to a paid plan. If you want a scalable solution to generate leads, nurture them, and lead them to conversion, give Moosend a try by signing up for a free account. --- ### Exit-Intent Popups: How to Turn Lost Visitors into Leads [2025] > Discover what exit-intent popups are, how they work, and how to use them to re-engage visitors, reduce cart abandonment, and boost sales. - Published: 2025-03-11 - Modified: 2025-03-11 - URL: https://moosend.com/blog/exit-intent-popups/ - Categories: Subscription Forms - Levels: Beginner You’ve poured your heart into your website, fine-tuned your SEO, crafted click-worthy ads, and built something you’re proud of. But then visitors arrive, browse a bit, and leave without signing up or making a purchase. Frustrating, isn’t it? Luckily, with the right strategy, you can stop those abandoning visitors in their tracks and turn them into leads and, hopefully, customers. That’s where exit popups come in. In this post, we’ll explore how exit forms work and why they’re so effective. We’ll also share real-life examples and actionable tips to ensure your popups are a powerful conversion tool. What is an Exit-Intent Popup? An exit-intent popup is a last-chance overlay that appears when a visitor is about to leave your website. These popups might include discounts, free resources, newsletter sign-ups, or other offers tailored to re-engage the visitor. For example, an eCommerce store might display a “Wait! Here’s 10% Off Your First Order” popup when a user moves to close the tab, encouraging them to complete their purchase. How Do Exit Popups Work? While it may feel like magic, exit-intent popups work by using exit-intent technology to track mouse movements and behaviors. When the system detects that a user’s cursor is heading toward the browser’s close button or address bar, it triggers the popup. On mobile devices, instead of tracking mouse movements, exit-intent technology deploys a popup when a user switches between tabs or uses the “Back” button. Why are Exit-Intent Popups Effective? Exit popups should be part of your re-engagement strategy, as they target site visitors who are about to leave. Here are the main reasons why they’re so powerful. Recover lost conversions: They give hesitant visitors a reason to stay, whether through a discount, freebie, or reminder. Reduce cart abandonment: Offering last-minute incentives helps shoppers complete their purchases. Offer personalized engagement: Tailoring popups based on visitor behavior makes them more relevant to their journey. Boost lead capture: Encourages newsletter sign-ups by offering exclusive content, discounts, or early access. Increase brand value: Show visitors why your site is worth returning to by highlighting benefits or unique offerings. Create urgency: Limited-time deals or exclusive offers push visitors to take action before they leave. Best Exit Popup Examples to Get Inspired If you’re searching for inspiration, this section has you covered. Here, we’ll share highly effective exit-intent popup examples from brands that nailed it with their creativity. 1. Hero Pet Health Hero Pet Health stands out with a fullscreen exit-intent popup that’s hard to ignore. Why it works: Visitors can choose “I’m not interested,” giving them a way out to minimize frustration. The orange CTA on a dark blue background makes the button impossible to miss. A clear 10% discount encourages visitors to stay and convert. The image of the two dogs enhances the popup’s effectiveness. 2. Pixie Wing Pixie Wing takes advantage of curiosity with a mystery discount popup that keeps visitors engaged. Why it works: The “You’ve just unlocked an exclusive discount” copy makes visitors feel special. The CTA button copy is urgent, prompting visitors to engage to reveal the offer. White space keeps the design clean, sophisticated, and on-brand. The product images enhance the exclusivity of the message. 3. Seoulbox Seoulbox's exit popup is another great example of using a conversational popup style to connect with visitors. Why it works: The “What are you most interested in? ” copy with options like Korean snacks, K-pop, and K-beauty allows the brand to personalize the experience. The product images correspond to the options offered to make the message more appealing. The vibrant CTAs attract attention at first glance. 4. The Turmeric Co. The Turmeric Co. encourages shoppers to complete their purchase with a tiered discount based on cart value. Why it works: The tiered discount strategy (20% off for higher totals, 10% for smaller ones) encourages higher spending. A countdown timer adds urgency, pushing users to act before the deal expires. The product image of a woman holding the item helps visitors visualize the product in use. The personalized CTA copy ("Get My 20% Off! ") feels engaging and action-driven. 5. The Oodie The Oodie uses a creative twist, featuring a multi-step fullscreen popup. Why it works: Options like “Myself” or “Someone else” add an interactive element, leading to a 10% discount for users who participate. The brightly-colored product image featuring a man and woman in the Oodie helps visitors picture themselves wearing the product. The “Exclusive App Deals” message in the right corner subtly encourages mobile app downloads. Overall, this visually appealing full-screen design is on-brand and grabs attention without feeling intrusive. 6. Millie n Me Millie n Me's exit-intent popup suggests relevant products to visitors who browse but show signs of leaving without purchasing. Why it works: It displays product images with actual and discounted prices, making the offer more compelling. White space keeps the design clean and visitor-friendly despite having multiple elements (images, copy, and buttons). 7. V1CE V1CE has a simple exit popup that uses key persuasive elements to convert visitors. Why it works: The “Save it before it’s gone” form copy introduces urgency. 15% discount on first orders gives visitors a strong incentive to stay and purchase. The use of social proof, “7,000+ 5-star reviews,” increases credibility and makes the value proposition more appealing. 8. NOTIQ NOTIQ strategically uses an exit popup to suggest similar premium planners to visitors about to leave. Why it works: The curated product recommendations are based on browsing behavior to keep visitors engaged. The use of white space ensures that the design is easy to navigate. Bold “Add to Cart” CTA buttons make purchasing easier for the visitor. The consistent branding creates a premium, high-end shopping experience. 9. Obvi Obvi employs scarcity and urgency to achieve better results during a busy time of the year. Why it works: The Black Friday branding with a 25% off badge highlights the deal. The headline, “Sure you want to leave? ” followed by “Hurry, stock is limited,” adds a conversational and urgent tone to the message, encouraging visitors to act. The high-contrast color palette (black, pink, and white) creates a bold, energetic feel. The emojis make the form more unique and playful. 10. Kiss My Keto Kiss My Keto combines multiple elements to create an attractive cart abandonment popup. Why it works: The countdown timer creates urgency by limiting the offer to 15 minutes. It has a casual tone to make the message more engaging. The red CTA (“Can’t resist ”) adds personality and nudges users to stay. Plus, the emoji makes it more relatable. Further reading: Looking for more inspiration? Take a look at these newsletter signup examples. Tips to Create a High-Converting Exit-Intent Popup Now that we've seen some great exit popup examples, it's time to create your own form. 1. Craft a compelling offer Your value proposition is the heart of your exit-intent popup. So, it needs to answer the visitor’s question: “What’s in it for me? ” To make an impact, it should align with your audience’s interests and needs. A generic “Sign up for updates” won’t cut it. Instead, go for something more specific, like “Get 20% off your next order. ” Here are a few ideas for offers that convert: Discounts: Discounts remain one of the most popular and effective incentives, from X% off to free shipping. Freebies: A downloadable eBook, a free sample, or exclusive resources can add extra value. Exclusive access: Granting early access to a sale or membership perks taps into the power of FOMO (fear of missing out). Pro tip: Keep your copy as short as possible to capture attention quickly and drive action. Since visitors are already leaving, concise copy increases their chances of staying and engaging. 2. Add a clear and strong CTA Your call-to-action (CTA) is the driving force behind conversions. It needs to be action-oriented, simple, and visually prominent to grab attention and encourage clicks. Use strong, actionable verbs like “Get,” “Claim,” or “Download” to guide visitors toward taking the next step. Also, ensure your creations stand out with bold, contrasting colors and large, easy-to-read fonts. To make it even more compelling, pair your CTA with a persuasive subtext, such as “Limited time offer! ” or “Don’t miss out,” to create a sense of urgency and excitement. 3. Make it mobile-friendly With mobile traffic accounting for more than half of web activity, your exit popups need to perform flawlessly on mobile devices. To do that, you need to keep the design clean and clutter-free, as mobile users prefer quick, to-the-point copy. To help you out, you can use a form builder tool with mobile-specific editing options to fine-tune the experience for users on the go. Try Moosend's forms Remember, a popup that’s easy to read and interact with on mobile can make the difference between losing a visitor and gaining a conversion. 4. Delay the appearance of the “X” button Delaying the exit button by a few seconds is a smart way to encourage abandoning visitors to read your popup’s content before dismissing it. This subtle pause gives them a moment to consider your offer without feeling rushed. However, it’s essential not to overdo it. A 2-3 second delay strikes the right balance, while anything longer risks coming across as frustrating to your visitors. This small adjustment can boost engagement and keep the user experience positive and respectful when used thoughtfully. 5. Segment based on visitor behavior or demographics Not all website visitors are the same, so why should your popups be one-size-fits-all? Tailoring your forms to specific audience segments ensures they feel relevant and impactful, increasing the chances of conversion. Here are a few examples: You could offer new visitors a warm welcome with an introductory discount to make a great first impression. Returning visitors might appreciate loyalty rewards or alerts about restocked favorites. If someone abandons their cart, an extra discount or free shipping could be the nudge they need to complete their purchase. Asking for feedback on a customer's experience after a purchase can show that you value their opinion while keeping them engaged with your brand. 6. Ensure quick loading times Speed matters not just for your website but for your forms too. A slow-loading popup can be an instant turnoff, and let’s be real, no one has the patience to wait. Optimize your images, remove unnecessary scripts, and avoid bulky designs to ensure nobody gets frustrated. Also, don't forget to test how they perform on different devices to make sure everything runs smoothly. 7. Add social proof Trust is a powerful motivator, and adding credibility to your exit-intent popups can significantly increase their effectiveness. Consider including a short quote from a satisfied customer to add authenticity. Certifications like “100% Secure Checkout” or “Satisfaction Guaranteed” can reassure visitors about your brand's reliability. Metrics such as “Join 10,000+ happy subscribers” provide social proof, making your offer even more compelling. Remember V1CE's exit-intent popup? It was a perfect example of including social proof. They highlighted “7,000+ 5-star reviews,” which helped build instant trust and encouraged visitors to take action. Here's another example from StemKiDs, which uses a customer testimonial on its form to increase credibility. Source Visitors who feel confident in your brand and offer are far more likely to convert. 8. Create urgency A sense of urgency prompts immediate action. Use time-sensitive language and visuals to create FOMO. This includes: Countdown timers: Show how long a sale or offer will last. Urgent copy: “Offer ends today” or “Only 3 spots left! ” Limited-time deals: Highlight exclusive promotions that won’t last forever. Urgency motivates visitors to act now instead of postponing their decision and forgetting your site entirely. 9. Run A/B tests Even the best popup ideas require testing to ensure they deliver results. A/B testing is the key to refining your strategy by comparing different elements to see what resonates most with your audience. Try testing various layouts, fonts, or color schemes to find the most visually appealing design. Experiment with variations in your headline, CTA, or offer text to discover which messaging drives the most engagement. You can also evaluate whether your popup performs better when it appears after 10 seconds on the page or is triggered by exit intent. Lastly, track key metrics, such as conversion rates and revenue generated, to discover the winning combination. Exit-Intent Popups: Your Last Chance to Win Customers When everything else fails, exit popups give you one final shot at turning a lost visitor into a loyal customer. A well-crafted form can recover abandoned carts, boost sign-ups, and turn hesitation into action. The key? Make it relevant, engaging, and impossible to ignore. Whether it’s a tempting discount, an exclusive offer, or a compelling offer, your popup should give visitors a reason to stay. --- ### Monthly Email Planner: April Edition [2025] > Engage customers with April email marketing campaigns for major holidays and events, including Easter, Tax Day, Spring Sales and more. - Published: 2025-03-07 - Modified: 2025-03-18 - URL: https://moosend.com/blog/april-email-planner/ - Categories: Email Marketing - Levels: Beginner April is just around the corner, which means two things: unpredictable weather and a packed marketing calendar are ahead of us. One minute, your customers are stocking up on pastels for Easter; the next, they’re scrambling to file taxes. But that’s spring, full of surprises. For marketers, though, that means various opportunities to engage your audience. From playful moments like April Fool’s (fingers crossed your brand isn’t the punchline) to holidays like Easter, this month is about striking the right balance between fun, awareness, and timely promotions. That’s where our April email marketing planner comes in. Today, we’ll break down key dates and show you how to craft emails that engage, sell, and stand out without the last-minute scramble. April Email Planner Overview: What to Send In March, we focused on early spring promotions. This month, we’re shifting gears to highlight major seasonal events, like Easter, while running impactful awareness campaigns for your audience. Here’s what we'll focus on this month: Stress Awareness Month: All month Spring sales: All month April Fool's Day: April 1 National Pet Day: April 11 Tax Day: April 15 Easter Sunday: April 20 (Date varies) Earth Day: April 22 World Book Day: April 23 Arbor Day: April 25 Now, let’s see how to craft campaigns for each. 1. Stress Awareness Month Stress is a constant, but April is the time to acknowledge it and offer real solutions. Whether your audience is tackling tax season, balancing work-life chaos, or needing a breather, your emails can provide value beyond the usual “take a deep breath” advice. Let’s see how to create a thoughtful message below. Email campaign: You can approach Stress Awareness Month with different campaigns, from stress relief product promotions to fun activities and tips to manage stress better, especially if you’re in the health and wellness industry. Stress-free picks: Curate a collection of products or services designed to make life easier, from ergonomic work tools to relaxation essentials. The "Stress Test:" Engage your audience with a fun quiz that helps them identify their stress triggers and offers tailored recommendations. Exclusive “Take a Breather” Deal: Offer discounts on items that promote mindfulness or productivity. When to send: Spread your Stress Awareness Month campaigns throughout April with a consistent email series. Sending two emails per week will let you keep your engagement high without overwhelming your audience. Subject lines: Make sure your subject lines are straightforward and valuable. Tools to Tackle Stress (Gaiam) FREE Online Classes for all (FRAME) The Reset: Nourish Your Body from the Inside Out Email copy: Acknowledge that stress is universal, but relief is within reach. Keep the tone friendly and action-oriented, offering real solutions instead of vague wellness advice. A light touch of humor can make the content feel fresh and engaging. If you want to go the extra mile, have a professional check your copy or collaborate with them for more accurate advice. Visuals: Use a clean, uncluttered email design with high-quality images. GIFs of slow movements, deep breathing, or relaxing scenes will also work. CTAs: Find Your Calm Recharge & Refresh Start Your Stress-Free Routine Example: FRAME Frame’s April email marketing campaign grabs attention with a bold subject line and header copy (“CALM THE F* DOWN”). The email copy speaks directly to stress and burnout, making the reader feel understood. It’s simple and relatable, offering a clear solution to the recipient: a stress-relief class. Sections like “What to Expect” and “How You’ll Feel” explain the benefits without fluff. The bold pink and red colors add energy, while the clean design keeps it easy to read. The red CTA (“BOOK CLASS”) also stands out in the email design, promoting action. Subject line: CALM THE F*** DOWN Further reading: Need more inspiration for awareness-oriented campaigns? Take a look at our Mental Health Day email examples post. 2. Spring sales Spring is here, and so is the urge to refresh everything, including closets, homes, and routines. Customers are on the hunt for seasonal upgrades, and your emails should make shopping effortless. Use your spring email marketing to highlight new arrivals, exclusive deals, and products that fit the season’s change. Instead of simply promoting discounts (like your competitors), show how your products will help customers solve actual pain points. Email campaign: Build a series of emails with engaging storytelling to keep customers hooked or run themed, one-off promotions that grab attention instantly. Target home decor and essentials with a limited-time flash sale on spring must-haves. Create excitement with a “Pick a Petal” mystery discount where customers click to reveal surprise offers. Highlight self-care, fitness, or outdoor gear with weekend-themed sales, making it easy for customers to stock up. When to send: Start your April sales campaign with a bold announcement like “April Refresh Starts Now! ” at the beginning of the month. Then, target your customers with weekly offers, tips, and more. Remember to space out your emails strategically, as too many promotions can lead to email fatigue, reducing engagement instead of boosting it. Subject lines: Use spring-themed language (bloom, spring, refresh, April showers, etc. ) and add flower emojis. Spring Into Savings | The April Sale Is Here! (Tommie Copper) April Showers Bring Lavender Flowers (Terre Bleu) The April Showers Sale doorbusters are live! (Lenovo) Email copy: Instead of “Big savings inside,” try “April’s here! Time to refresh, restock, and save! ” or “New month, new deals! Spring into savings! ” Visuals: Choose pastels or soft neutrals to match April’s vibe. Incorporate lifestyle imagery, such as a family setting up their garden to make them more inviting. CTAs: Refresh Your Season Make April Yours Shop the Fresh Finds Example: bareMinerals This April email marketing campaign from bareMinerals ties into April showers with the playful headline “RAIN? NO BIG DEAL. ” The message is clear: making water-resistant products feels essential for the season. The soft blue background, animated raindrops, and yellow umbrellas also fit the theme, creating a visually stunning result. The clean layout and ample white space keep the focus on products, while the free gift offer adds extra incentive. Subject line: April Showers Call For... 3. April Fool's Day No tricks, just a chance to get your customers laughing (and shopping). April Fool’s is the perfect excuse to shake up your emails with a hilarious product launch, a surprise discount, or a deal that sounds too good to be true (but isn’t). Have fun, keep it on-brand, and avoid pranks that make people rage-quit their carts. The goal? A good laugh, a great deal, and happy customers who stick around for more. Email campaign: Try “The Deal You Didn’t See Coming,” where a playful “just kidding” message leads to the real offer. Or go with “Too Good to Be True? Nope! ” featuring an irresistible deal that seems fake but isn’t. When to send: On April 1, send a playful morning email with a joke, prank, or surprise deal to grab attention. Later, follow up with new monthly offers, spring themes, or exclusive perks. Subject line: Use puns and wordplay to match your email’s tone. The key to success is to keep it fun, relevant, and easy to understand at a glance. All Jokes Aside, This April Fool's Day Sale Is Real! (Terre Bleu) April Fools? Let's Shop Instead (FashionNova) NO FOOLING! 25% OFF TODAY ONLY (Wendell August Forge) Email copy: Opt for light, playful, and on-brand copy. A well-placed joke or unexpected twist makes your email stand out. Just don’t overdo it. Customers should leave with a smile, not frustration. Visuals: Use bold, fun colors like bright yellows and reds. Playful animations (e. g. , disappearing CTAs) will make your message more dynamic and fun to interact with. You can also use fake product mockups that lead to the real offer. CTAs: Keep your calls to action straightforward and support them with actionable cop. Claim Your Surprise No Joke—Shop Now Unlock the Fun Example: Kate Spade Kate Spade’s email aces the April Fool’s mystery approach with a clean, elegant design and a playful subject line that intrigues the recipient. The “not a drill! ” headline is bold, while the minimal text keeps the focus on the mystery. The floral imagery contrasts with the playful tone, making it feel fresh and seasonally relevant. Lastly, the “Take a Guess” CTA adds an interactive element, making customers curious enough to click. This design is engaging and on-brand, adding a clever twist without frustrating the reader. Subject line: Today’s deal! It’s no joke, but there is a twist 4. National Pet Day April 11 is all about celebrating our furry, feathered, and scaly best friends. Whether your customers are pet parents or animal lovers, this is the perfect time to roll out a paw-some campaign. From exclusive pet-themed deals to donation drives for shelters, make your emails feel as good as the occasion. Also, if you have an office pet, use the day to send a fun email wishing everyone a happy National Pet Day—no promotions needed, just pure pet love. Email campaign: Offer exclusive discounts on pet-friendly products, accessories, or services with a “treat your pet (or yourself! )” sale. Partner with a shelter to spotlight adoptable pets and donate a portion of sales to animal rescue efforts. You can also let customers submit photos of their pets for a chance to win prizes. When to send: Release your email on April 11 to kick off the celebration. Follow up on April 12 with a “Sale Extended! ” to keep engagement going, giving last-minute shoppers another chance to fetch the deals and keep the pet love going for one more day. Subject lines: Make your creations fun, and remember to include emojis to make them stand out in crowded inboxes. It's National Pet Day! Spoil Your Cat with BOGO Toys! (Meowingtons) Happy National Pet Day! Get FREE Personalization on Pet Gifts (Wendell August Forge) Love your pet day (MOO) Email copy: Use pet-friendly language, keep the tone light, and make customers feel good about treating their pets (or supporting a good cause). Visuals: Bright, cheerful colors with pet-themed elements will do the trick. You can also include lifestyle images of happy pets and their owners and playful animation. CTAs: Adding puns will make your CTAs more fun. Fetch the deals Treat your pet Shop, wag, repeat Example: MVMT MVMT’s April email marketing campaign makes National Pet Day fun and memorable. The playful “office pets have taken over” sets a lighthearted tone, while the image of a dog wearing a watch steals the show. The caption “The humans wish they looked this good” adds humor, making the sale more personal. A 25% off sitewide deal ties in smoothly without feeling forced. With bold orange accents and a clean layout, this email keeps things engaging and easy to shop, just the way a good pet-themed campaign should be. Subject line: A special message from the MVMT office pets 5. Tax Day Tax Day (April 15) is a big deal in the U. S. , but non-EU brands can also use this as a marketing opportunity. Since no one enjoys Tax Day, it’s the perfect excuse to bring your customers some fun (and shopping relief). A stress-free shopping incentive can turn a dreaded day into an unexpected reason to shop. Email campaign: Encourage customers to use their refunds with a “tax refund treat” sale featuring your best-sellers. Make the day easier with “stress-free savings,” offering a one-day discount or a “no-tax” promo to lighten the load. For those wrapping up last minute, a digital gift card gives them an instant way to reward themselves after filing. When to send: Plan your Tax Day email for April 15 to capture shoppers looking for a little reward after filing. If you're sending from outside the U. S. , keep in mind the different time zones. Subject lines: Total Tax Day Domination (Razer) Last Chance to Gear Up for Tax Day (Razer) You filed your taxes; now it’s time to treat yourself! Email copy: Go for light, fun, and stress-free email copy. Tax Day is frustrating for most, so frame your offer as a reward for getting through it. Humor, puns, and clever wording make your email stand out. Visual ideas: You can use vibrant colors to contrast the usual Tax Day dread. Visual-wise, incorporate playful dollar signs, calculator icons, or “paid” stamps. CTAs: Claim your refund reward Treat yourself—Tax Day’s over Shop your savings Example: HELM Boots HELM Boots’ campaign rewards Tax Day with playful, engaging copy. The headline “2X Crew Points on Tax Day” turns a nerve-wracking day into a win, using humor to soften the stress of filing. The line “You got it all filed? You got a little refund? ” keeps the tone conversational and light, making customers feel like they deserve a treat. With a clean design, this email shifts the focus from spending money to earning rewards, making customers more likely to engage. Subject line: File a Win on Tax Day 6. Easter Easter is like Christmas in spring, but not everyone celebrates it, so it’s important to be mindful in your marketing. Whether running a seasonal sale or sending warm holiday wishes, keep your messaging inclusive and offer customers the option to opt out via your preference center before you send your messages. In 2025, Catholic and Orthodox Easter fall on April 20, making it a unique opportunity to engage a wider audience. Email campaign: Offer Easter exclusives with limited-time discounts on spring collections, festive gifts, or seasonal must-haves. Add an interactive element with “egg-citing deals,” where customers can unlock mystery discounts or participate in an Easter egg hunt promo. For a personal touch, send a simple wishes email; no sales push, just a warm greeting to show appreciation. When to send: Start your campaigns early to help customers prepare for the holiday. Also, be mindful of Holy Week. Avoid sending promotional emails on Good Friday, as it’s a solemn day for many. Instead, focus on April 17-19 for sale reminders, with a final push on Easter Sunday morning for last-minute shoppers or warm holiday wishes. Subject lines: Bunny, egg, and flower emojis can add a seasonal touch without overdoing it. PROMO 15% Off Storewide This Easter! (Sassy Spud) We’ve extended our Easter Flash Sale for ONE MORE DAY (Home Chef) Happy Easter (Natori) Email copy: If promoting a sale, connect it to Easter traditions like gift-giving, spring refreshes, or seasonal gatherings. Keep Easter greetings warm and heartfelt, focusing on joy, gratitude, and celebration without making it overly commercial. Visuals: To create a festive feel, use soft pastel colors and a spring-inspired email design. Add Easter motifs like eggs, bunnies, and florals for a playful, seasonal touch. CTAs: Shop easter deals Unwrap your surprise Celebrate the season Example: Happy Socks Here's a unique April email marketing campaign from Happy Socks. The brand used a bold design featuring vibrant colors, oversized email fonts, and animated elements (the hero image showcases an egg cracking open the Easter theme in a fresh way). The copy is playful and engaging, with lines like “Get Crackin’” and “The Hunt is Over” tying directly into Easter traditions while keeping the tone light. The message also encourages action with a free shipping offer, making it easy for customers to shop. The strong CTAs are simple yet effective, using contrasting colors to grab attention. Subject line: Still on the hunt for Easter gifts? Further reading: Check out our Easter email marketing guide for more tips, subject lines, and examples. 7. Earth Day If Michael Jackson’s “Earth Song” still gives you chills, you know why April 22 matters. Earth Day will let you create a more meaningful campaign for your audience, highlighting your sustainability efforts, eco-friendly products, and responsible business practices. Consumers today actively seek brands that align with their values, and a well-crafted campaign can boost engagement, build trust, and even drive sales. Email campaign: Educate your audience and offer green deals with discounts on eco-friendly products or collections. Run a give-back promo by donating a portion of sales to an environmental cause, showing customers that their purchase makes a difference. Encourage action with “small actions, big impact,” inspiring subscribers to recycle, reuse, or choose sustainable shopping options. When to send: Deliver your main Earth Day campaign on April 22 to maximize engagement while the conversation is at its peak. You can also extend the impact by running follow-up emails in the spring and summer. Subject lines: Use positive, action-driven language that encourages sustainability and engagement. Try “Make a difference this Earth Day! ” or “Shop green, save green! ” to highlight eco-friendly efforts while keeping it light and inspiring. It’s Earth Day 20% OFF (The Body Shop) Earth Day, but make it scalable! (Soylent) Celebrate Earth Day! Coldplay x One Tree Planted (Coldplay) Email copy: Emphasize how each purchase contributes to a greener future. Also, provide clear, actionable steps customers can take, like recycling tips or supporting eco-friendly initiatives, making it easy for them to get involved. Visuals: Choose nature-inspired colors (greens, blues, neutrals) and imagery of forests, oceans, or recycled materials. Eco-friendly icons like leaves, earth symbols, or sustainability badges are perfect for the day. CTAs: Keep your call to action copy actionable and straightforward. Shop sustainably Make an impact Join the movement Example: Rothy’s Rothy’s Earth Day email delivers a powerful message with an impactful headline: “179+ million plastic bottles turned into shoes. ” This instantly highlights their sustainability efforts and positions the brand as a leader in eco-conscious fashion. The hero image of a shoe stepping on a crushed plastic bottle is simple yet symbolic, boosting the idea of waste transformation. The email keeps the focus on action, inviting customers to bring in a used plastic bottle in exchange for a free pair of shoes. The minimalist design and white space promote the feeling of elegance. Subject line: Celebrate Earth Day with us. 8. World Book Day April 23 marks the day William Shakespeare, Inca Garcilaso de la Vega, and other legendary writers took their final bows. If books had a Hall of Fame, this would be induction day. That makes it the perfect excuse to celebrate storytelling, creativity, and the magic of getting lost in a good book. Whether you sell books, stationery, or simply want to encourage reading, World Book Day will allow you to engage book lovers, promote educational content, or highlight literary-themed products. Email campaigns: Celebrate with discounts on books, journals, or reading accessories. Make it interactive with a “storytime special” featuring curated reading lists, author recommendations, or exclusive literary content. For a meaningful touch, run a “give back through books” initiative, donating a portion of sales to literacy programs or encouraging customers to support book charities. When to send: To celebrate World Book Day, plan your main email for April 23. Start a reading challenge or book-related contest a week before for extra engagement, building excitement, and encouraging participation leading up to the big day. Subject lines: Young readers recommend books for World Book Day (Penguin Books) New product for World Book Day! (Awesome Merch) Celebrate World Book Day with a story-worthy deal Email copy: This is the perfect time to use storytelling elements, famous book quotes, or references to classic authors. Keep the tone inspiring and encouraging, reminding customers of the joy and power of reading. Visual: Warm and cozy colors, book stacks, open pages, or library aesthetics are perfect for the occasion. For extra flair, you can also use creative typography mimicking classic book covers. CTAs: Shop World Book Day deals Find your next read Shop % off Example: Scout & Co Scout & Co’s World Book Day email keeps it simple, fun, and to the point. The “20% OFF BOOKS TODAY! ” headline makes the offer clear. Instead of overwhelming text, the email keeps messaging light and engaging, asking, “Have your children dressed up for World Book Day? ” This is a great way to create a personal connection. The design is minimal yet effective, with neutral tones and clean imagery showcasing various books. Lastly, the well-placed CTA (“SHOP 20% OFF BOOKS”) makes it easy to take action. Subject line: 20% off books for World Book Day 9. Arbor Day While Earth Day is about protecting the planet, Arbor Day is about planting trees, preserving them, and appreciating their impact. This event, celebrated on April 25, allows you to focus on reforestation efforts, tree-friendly products, or nature-inspired promotions. Email campaigns: Run a “plant a tree with every purchase” initiative, donating to reforestation efforts for every order placed. Encourage sustainability with a “go paperless” push, offering e-receipts, digital gift cards, or eco-friendly packaging. Tie it all together with tree-themed deals featuring discounts on wood-based, natural, or outdoor-friendly products. When to send: Schedule your Arbor Day email for April 25 to maximize engagement while the focus is on tree planting and conservation. Subject lines: Let’s plant some good this Arbor Day Trees give back, and so do we! Small actions, big roots—shop & support today Email copy: Create inspiring and actionable copy to show that even small steps can leave a lasting impact. You can share tree-related facts, the benefits of reforestation, or simple ways customers can help, such as planting, conserving paper, or supporting eco-friendly brands. Visual: Tree and leaf imagery are a must for the day, along with a minimalist, organic design and earthy, green-toned colors for a fresh, calming feel. CTAs: Shop & plant a tree Go green Celebrate Arbor Day Template: Small steps, big impact This template works well for Arbor Day because it’ll let you highlight actionable ways to support the environment. The clean design, soft green tones, and educational focus align with the day’s theme, while the strategically placed CTA encourages engagement, whether through shopping, donating, or taking small steps toward a greener future. Register to customize More Campaign Ideas to Use Throughout April Need fresh ways to keep your emails engaging? Below, you'll find creative ideas to make your April email marketing more impactful and successful. Limited-time sales & promotions With Easter, Spring Sales, and Tax Refund Season, urgency-driven campaigns perform well: Flash sales: Create short, high-impact promotions, like a “24-Hour Spring Refresh Sale,” to drive urgency and impulse purchases. Mystery discounts: Add an interactive twist by offering April Fool’s Day surprise discounts or an Easter egg hunt promo, where customers reveal hidden savings. Early access deals for VIPs: Reward your loyal subscribers with exclusive first access to spring collections, special discounts, or tax refund perks. Interactive & gamified emails April is the perfect time to add fun and engagement to your emails. Gamification and interactive elements encourage clicks, boost engagement, and create a memorable experience for your audience. Spin-the-wheel discounts: Add an element of surprise with a Spring Sales spin-to-win promo, offering random discounts, free shipping, or bonus gifts. Quizzes: Help customers find their perfect match with fun, themed quizzes like “Which Spring Style Fits You? ” or “What type of egg are you? ” Polls and surveys: Increase engagement with quick polls, like “What’s Your Favorite Book Genre? ” for World Book Day, or “Which Spring Trend Are You Most Excited For? ” Storytelling & cause-based campaigns Brands can take advantage of mission-driven marketing to connect with customers through storytelling and purpose-driven campaigns. Highlight sustainability: Share your Earth Day impact report, showcase eco-friendly products, or educate customers on your brand’s green initiatives. Run donation-based promotions: Encourage conscious shopping with campaigns like “Buy X, We Plant a Tree” for Arbor Day or “A Portion of Sales Goes to Animal Shelters” for National Pet Day. Use feel-good storytelling: Celebrate customer stories, rescue pet adoptions, or reforestation efforts to create an emotional connection that builds trust and engagement. Seasonal & lifestyle content Apart from promotions, inspire your audience with helpful, seasonal emails that connect with their lifestyle needs. Spring cleaning & organization tips: Share guides on decluttering home spaces, refreshing wardrobes, or even organizing digital files for a fresh start. Spring fashion & beauty guides: Highlight lightweight fabrics, seasonal color trends, skincare transitions, or must-have accessories for the warmer months. Outdoor & fitness content: Provide inspiration for workouts, picnic essentials, hiking gear, or gardening tips to help customers make the most of springtime. Post-purchase & retention Lastly, this is a great time to turn one-time buyers into repeat customers. How? Offering personalized incentives and helpful reminders will keep them coming back for more. Replenishment reminders: If customers bought spring essentials, beauty products, or home goods, remind them when it’s time to restock. Upsell & cross-sell emails: Suggest complementary products based on past purchases, like outdoor accessories for spring gear or skincare for the changing season. Exclusive loyalty rewards: Reward repeat purchases with a “Double Points for Spring Shopping” promotion, exclusive discounts, or early access to new collections. Further reading: Discover more post-purchase email strategies in our dedicated guide. April Email Marketing Templates You’ve got the idea; now it’s time to put it into action! To help you implement what you’ve learned without the hassle of starting from scratch, we’ve collected some ready-to-use email templates tailored to April’s biggest campaigns. To use them, simply sign up for a free Moosend account and start customizing. Try for free 1. Spring sales newsletter template This simple spring sales template is perfect for fashion, beauty, home, and lifestyle brands looking to promote seasonal deals. With soft colors, elegant design, and a bold CTA, it works for new arrivals, limited-time discounts, or spring must-haves. Whether you're running a flash sale, launching a collection, or refreshing your store for the season, this template makes it easy to grab attention and drive conversions. 2. Nature-inspired template With stunning visuals, engaging headlines, and clear CTAs, this template is ideal for spring campaigns, limited-time offers, or eco-friendly product promotions. Whether highlighting early booking discounts, curated travel guides, or last-minute escapes, this design can be easily customized to fit any campaign. 3. Stress-free email newsletter design Another pre-made design perfect for Stress Awareness Month, spring wellness campaigns, or mindfulness content. With a soft color palette and well-placed content blocks, it’s ideal for promoting self-care tips, mental wellness resources, or relaxation-focused offers. You can customize it to share mindfulness techniques and wellness guides or promote a stress-relief product. Set Your April Email Marketing Strategy in Motion April can be a rollercoaster; one minute, you’re cracking jokes for April Fool’s, the next, you’re reminding customers to file their taxes. However, that makes this month’s email marketing so exciting because there’s something for everyone. No matter what your goal is, this month will give you plenty of chances to stand out. And the best part? You don’t have to get overwhelmed. Use the above campaign ideas, examples, and templates to plan smarter, send faster, and engage better without the last-minute stress. Whether it’s a playful April Fool’s campaign or a heartfelt Earth Day message, you’ve got everything you need to make April a success. Ready to put it all into action? Sign up for a free Moosend account and start planning your campaigns today. Let’s make this month your best yet. --- ### Click Tracking vs. Google Analytics: Why Do Email Clicks Exceed Page Views? > Learn about email click tracking vs. GA4 page views, fix discrepancies, reduce bot clicks, and improve your campaign tracking accuracy. - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://moosend.com/blog/click-tracking-vs-google-analytics/ - Categories: Email Marketing - Levels: Beginner, Intermediate If you’ve ever compared the number of clicks reported in your email marketing platform to the page views recorded in Google Analytics (GA4), you may have noticed a significant discrepancy. Your email report might show thousands of clicks, while GA4 reports only a fraction of page views. Why does this happen? And what can you do about it? In this post, we'll explore how email click tracking works, why Google Analytics may record fewer views than expected, and how security systems influence email engagement tracking. How Email Platforms Track Clicks Email marketing platforms use link tracking to measure recipient engagement. This tracking works by replacing original links with unique tracking URLs. When a recipient clicks on a link in the email, they pass through the tracking server before being redirected to the intended destination. A click is recorded whenever: A human clicks on a link in an email. An email security system (firewall, anti-phishing tool) scans the link for safety. An email client preloads the URL as part of link verification. Because of these different interactions, email platforms often report more clicks than actual human interactions. How Google Analytics Tracks Page Views Unlike email tracking, which can log interactions from email security scans and bots, GA4 focuses on actual user behavior. A page view is recorded only when: The webpage fully loads in a browser. Google’s tracking script executes on the page. The recipient does not have ad blockers or privacy settings that block GA4 tracking. Since GA4 relies on JavaScript execution, it does not register email security scans or automated interactions unless they lead to an actual page load. This often results in GA4 reporting fewer views compared to email click tracking. Why Are There More Clicks than Page Views? Several factors contribute to the discrepancy between email click tracking and GA4 page views. Let's take a look at them below. Security systems and firewalls Corporate networks and security solutions such as Trend Micro, Proofpoint, Mimecast, and Barracuda scan email links before recipients see them. These automated systems generate multiple clicks without an actual human opening the webpage. Some security tools click links at high speed (milliseconds apart) to check for phishing threats, leading to inflated click counts. Email clients preloading links Some email services (e. g. , Apple Mail, Outlook, and Gmail) preload email links as part of their security and tracking mechanisms. These preloads do not trigger GA4 page views because they do not execute JavaScript. Ad blockers and privacy extensions Many users have ad blockers or privacy-focused browser settings that prevent GA4 tracking scripts from loading, even if they visit the page. Some browsers (e. g. , Safari with Intelligent Tracking Prevention) also limit third-party tracking. Users clicking but exiting before page load If a recipient clicks an email link but closes the page before it fully loads, GA4 won’t register the page view. Slow-loading pages may also result in users abandoning the page before the GA4 script executes. UTM parameters and incorrect GA4 setup If the email links don’t contain proper UTM parameters, GA4 may categorize the visit incorrectly or fail to attribute it to email traffic. Ensure all email links include UTM tracking (e. g. , utm_source=email&utm_medium=newsletter&utm_campaign=campaign_name). How to Reduce Click Tracking Discrepancies While some level of discrepancy is inevitable, here are steps you can take to minimize inaccuracies: 1. Enable bot filtering in your email platform If your ESP allows it, enable bot filtering to exclude known security scans and automated clicks. Check for click timestamps. If multiple clicks happen within milliseconds, it’s likely a bot. 2. Use UTM parameters for better GA4 attribution Add UTM parameters to all email links to improve tracking accuracy in GA4. Example: https://yourwebsite. com/page? utm_source=email&utm_medium=newsletter&utm_campaign=campaign_name 3. Monitor click patterns and anomalies If certain email recipients record hundreds or thousands of clicks, investigate if they belong to a corporate domain with aggressive security scanning. Compare engagement across different email clients to spot patterns. 4. Check Google Analytics filters Ensure that GA4 is correctly configured and does not filter out legitimate email traffic. Review referral exclusions and tracking settings to avoid misattributions. 5. Educate your audience about safe list practices Encourage recipients to safelist your email domain to reduce false positives from security software. How Moosend Prevents Actions from Bots Email bots and firewalls are scripts or logic added to email servers to prevent phishing, scam, or spam emails. These security tools often scan marketing emails and click on every link inside them, sometimes causing inflated engagement metrics. Clicks from bots can distort an email campaign's true engagement and effectiveness. They artificially inflate click metrics, making it difficult to assess campaign success accurately, understand user behavior, and make data-driven decisions. To mitigate this, Moosend has implemented two key mechanisms to prevent bot clicks from affecting email reports. Time-based click filtering Moosend records statistics for every recipient immediately after campaign delivery. If a recipient interacts with all URLs within three seconds of email delivery, Moosend flags these interactions as bot activity and excludes them from reports. Hidden URL mechanism Moosend includes a hidden URL that is not visible to human users for every campaign sent. If a recipient interacts with this hidden URL, Moosend identifies the activity as a bot-generated click and excludes it from reports. Click Tracking vs. Google Analytics It’s normal to see differences between email click tracking and Google Analytics page views. Email security filters, preloaded links, and privacy settings contribute to the variation. Understanding these factors helps marketers set realistic expectations and refine their tracking methods. You can better interpret campaign performance and make data-driven decisions by leveraging bot filtering and behavioral analysis. For better insights into email engagement analytics, try Moosend. It filters out bots but never real clicks. Think Terminator 2: smart, efficient, and reliable. Unlike the first movie, which was a bit intense, we’re all about precision, not fear. --- ### Spring Email Marketing: Campaigns, Examples & Templates [2025] > Get expert tips, templates, and real examples to create high-converting spring email marketing campaigns for your business. - Published: 2025-02-28 - Modified: 2025-03-18 - URL: https://moosend.com/blog/spring-email-marketing/ - Categories: Email Marketing - Levels: Beginner Spring email marketing is your chance to shake off the winter slump and refresh your campaigns. People are in the mood for something new—spring cleaning, fresh styles, outdoor fun—so why not send them emails that solve their pain points? Whether it’s a post-winter sale, an Easter promo, or a Mother’s Day special, spring is the perfect time to re-engage your audience and boost your sales. In this post, we’ll break down how to create a good spring email campaign, from the visuals and colors to email copy. Plus, we’ll share real-world examples and ready-to-use templates to help you get started. Creating Spring-Ready Emails: Visuals, Colors & Content As Marie Kondo would say, it’s time to spring-clean your email marketing! Fresh visuals, seasonal colors, and engaging content are the secret to sparking joy in your audience’s inbox. So, let’s examine these elements to make your campaign look and feel fresh. Spring-themed visual elements Whether running a sale, launching something new, or reconnecting with your audience, a spring-inspired design will help your emails stand out. Bright visuals will grab attention, while seasonal touches will make your message more relatable. Going overboard, like with Christmas or Valentine’s Day, is unnecessary. Just a subtle nod to spring will do the trick. Here’s how to bring the season to life in your email design: Nature-inspired visuals: Use bright, airy images of blooming flowers, green landscapes, blue skies, and soft sunlight to create a welcoming, feel-good atmosphere. Seasonal symbols: Want to add a subtle spring feel without overwhelming the design? Small touches like butterflies, birds, bunnies, or Easter eggs can bring seasonal charm while keeping your emails clean and modern. These elements work great in headers, background accents, or icons next to key messages. Minimal email design: Keep layouts uncluttered, use plenty of white space, and avoid overly busy backgrounds. A clean design makes your content easy to read and keeps the focus on your message. Also, try soft gradients or light pastel overlays to add a hint of spring without distracting the recipients. Rounded shapes: Sharp edges can feel too rigid for a season associated with rejuvenation, flow, and movement. Instead, add wavy dividers or rounded buttons to create a smoother result. Even small adjustments, like rounded image frames or pill-shaped CTAs, can add to the overall spring vibe of your design. Here’s an example from Terre Bleu with nature-inspired visuals and a clean, minimalistic layout that feels effortlessly spring-like: Spring-friendly color combinations While visuals set the tone, the right color palette ties everything together. A well-balanced mix of pastels, vibrant accents, and neutral tones will help you create a beautiful look. Remember, though, that color isn’t just about aesthetics. It directs attention, enhances readability, and makes your email feel cohesive and polished. For example, a bright, eye-catching button on a clean white background will instantly guide readers to act—no mistakes, just happy little conversions. Here’s how to use color effectively in your spring email marketing design: Soft color palettes: Shades like blush pink, lavender, mint green, and baby blue are perfect for spring. These colors work beautifully as background gradients, section dividers, or button highlights. Vibrant accents: While pastels set the mood, a pop of bright yellow, coral, or green adds energy. Use these in key areas like CTA buttons, promo banners, or headlines to draw attention and make important elements stand out. Neutral tones: White and light gray create contrast, keeping the design clean and easy to read. This makes pastels and bright colors feel intentional rather than overwhelming, ensuring your emails remain visually appealing and professional. Here’s how Revelry uses a pastel color palette to create a spring-themed cart abandonment email: You can also try Revelry’s color palette in your emails simply by using the hex codes above. Additional resources: Best Abandoned Cart Email Examples St. Patrick’s Day Email Marketing: Examples, Subject Lines & Tips Post-Holiday Email Marketing Strategies to Boost Sales Spring-themed content Great visuals and colors set the stage, but the right words will make your recipient click on the CTA button and convert. Your subject lines, email copy, and CTAs should match the feel of the season while staying clear, engaging, and actionable. From seasonal keywords to emoji placement, here’s how to craft compelling content that drives results. Spring email subject lines: Use seasonal language like fresh, bloom, renew, brighten, refresh, awaken, or new beginnings to set the tone. Add a sense of urgency with phrases like “Limited-Time Spring Sale,” "Your Last Chance to Spring into Action,” or “Fresh Deals Just for You” to encourage immediate action. Keep subject lines short (under 50 characters) so they display properly on mobile devices. Add spring-themed emojis like to make your emails stand out in crowded inboxes. For better open rates and deliverability, ensure your creations are spam-word free. Spring-themed email copy: Use spring-inspired words such as bloom, blossom, fresh, renewal, bright, awakening, sunshine, breezy, and flourishing. Match language with design. For example, pastel emails should have a warm and inviting tone. Structure content with short paragraphs and bullet points to make it scannable and easy to read. Add a touch of storytelling by relating to spring activities like fresh starts, warm weather outings, or spring cleaning. Spring email marketing CTAs: Keep your copy short and action-driven (2-5 words). Align CTA language with spring themes (Shop Fresh Picks, Refresh Your Look, etc. ). Use contrasting colors for CTA buttons. Coral, yellow, or green buttons stand out against soft pastel backgrounds. Here's an email campaign example by Adored Vintage that uses spring-themed language in the subject line and email body copy. Subject line: Spring Forward! One Day Only Sale! Key Spring Dates & Holidays to Target While spring sales will let you engage your target audience all season long, specific holidays and observances each month will let you create more targeted, meaningful campaigns that drive better results. Here are the key dates to keep on your radar. March email campaigns The first month of spring brings various opportunities to connect with your audience, from International Women’s Day to St. Patrick’s Day and more. International Women’s Day – March 8: A great opportunity to celebrate women, empowerment, and equality. Perfect for email marketing campaigns featuring women-led businesses, self-care products, or stories. Mardi Gras – Date varies: While not a spring holiday everywhere, Mardi Gras celebrations often include bold colors, festive deals, and party-ready products. Great for fashion, beauty, and entertainment brands. St. Patrick’s Day – March 17: Ideal for themed discounts, lucky deals, and green-themed campaigns. Works well for food, beverage, and lifestyle businesses. Spring Equinox – March 20: The official start of spring! Use this date to launch a “fresh start” campaign or introduce spring collections. World Water Day – March 22: A chance to highlight sustainability initiatives, eco-friendly products, or donation-based campaigns supporting clean water access. Further reading: Check out our March email planner for more holidays to target, campaign ideas, examples, and ready-to-use templates April email campaigns Shoppers are starting to embrace the spring season, making it a great moment to highlight fresh finds and special offers. April Fool’s Day – April 1: A fun occasion to add humor to your emails, surprise customers with unexpected offers, or run playful marketing campaigns. Easter – Date Varies: A key holiday for spring promotions, especially in retail, food, and family-oriented brands. Easter sales, brunch-themed campaigns, and gift guides work well here. Earth Day – April 22: Like World Water Day, Earth Day is perfect for eco-friendly initiatives. Promote sustainable products, highlight green practices, or offer discounts on reusable or ethical goods. May email campaigns As spring winds down, May is all about celebration and transition. Fun campaigns, thoughtful gifts, and pre-summer sales will help customers prepare for sunny days. May Day – May 1: Traditionally linked to spring festivals, flowers, and outdoor celebrations. A great time for garden, home decor, and wellness brands to promote seasonal refreshes. Mother’s Day – Date varies: One of the biggest gift-giving holidays of the season. Ideal for heartfelt Mother’s Day emails featuring gift guides, exclusive discounts, and personalized offers. Memorial Day – Last Monday of May: A major retail sales event, often marking the transition from spring to summer. Great for clearance events, outdoor-themed promotions, and travel deals. Examples of Successful Spring Email Marketing Campaigns Now that we’ve covered the key elements of a strong spring email campaign and the key dates to target let’s examine some real-world examples. We also selected various spring email types to show you how different brands use seasonal themes, engaging copy, and strategic design to connect with their audience. 1. SHEIN’s Spring sale announcement A spring sale announcement is a great way to drive traffic and boost sales by leveraging the excitement of the new season. These emails typically highlight limited-time discounts, spring break inspiration, new collections, and seasonal offers that encourage immediate action Subject line: It's Official: Spring Sale is Coming! SHEIN’s spring email marketing campaign effectively promotes seasonal sales using vibrant colors, engaging copy, and multiple incentives. What makes it work: The "Spring Sale Up to 70% Off" headline is clear and attention-grabbing, emphasizing a high discount to drive urgency. Beyond discounts, the email offers free shipping and giveaways, increasing motivation to shop. The use of pastel backgrounds, spring-inspired colors, and bold email fonts keeps the design light, fun, and relevant to the season. It uses the hashtag #SHEINspringiton to encourage cross-promotion on social media. The exclusive rewards livestream offers more real-time engagement, adding an interactive element to the campaign. The email copy generates curiosity and encourages users to take action immediately. 2. The Body Shop’s Easter promotion An Easter-themed email promotion is perfect for highlighting limited-time offers, flash sales, and curated product selections. These campaigns often feature soft, festive colors, playful messaging, and Easter-related imagery to create a unique shopping experience. Subject line: Nourishing Body Butters: 2 for $35 The Body Shop’s Easter campaign successfully promotes seasonal skincare products with real-life visuals and compelling copy. What makes it work: The design has soft, earthy tones, natural textures, and subtle Easter imagery (bunnies and florals) for a festive yet elegant seasonal feel. The "2 for $35" body butter deal and "20% off skincare" code clearly communicate value, making the promotions easy to understand. Multiple "Shop Now" buttons encourage action throughout the email. The “Free shipping over $40” banner adds extra motivation for larger purchases. Further reading: Check our beauty brand email marketing guide for more tips. 3. Rothy’s spring refresh A spring refresh campaign will let you introduce new arrivals while aligning with the theme of “spring decluttering. ” These emails typically focus on light, airy designs, soft pastel backgrounds, and vibrant product highlights to create a visually compelling result. Subject line: ICYMI: New spring flats. Rothy’s spring email marketing campaign effectively captures the essence of spring by blending minimalist design, product imagery, and short copy to showcase their new collection. What makes it work: The soft pastels in the background allow the vibrant blue flats and red blouse to pop. This follows our tip for spring color combinations—pastels for a fresh feel and bright accents to draw attention. The spacious layout keeps the focus on the product, making it easy to scan. White space enhances clarity and readability. The “This or That? ” section encourages engagement, inviting customers to explore different color options without overwhelming them with choices. CTA buttons like “Shop New Flats” and “See Where We Ship” are direct and easy to act on, guiding the recipient without distractions. 4. Caudalie’s Earth Day sustainability campaign Targeting Earth Day with meaningful campaigns is perfect for showing your sustainability efforts and eco-friendly initiatives. Also, keep in mind that consumers are increasingly drawn to brands that prioritize the planet, and a well-crafted Earth Day email can reinforce a brand’s commitment to sustainability. Subject line: Happy Earth Day Caudalie effectively uses this email to showcase its long-term environmental initiatives, aligning with Earth Day’s mission to promote sustainability. What makes it work: A nature-focused hero image immediately sets the tone and draws attention. Messaging emphasizes action and impact, showing how Caudalie actively contributes to sustainability beyond just talking about it. The “1% For The Planet” initiative has a dedicated section that clearly states that a portion of sales supports environmental causes. Strong data-driven storytelling with statistics like "1,075,361 trees planted" and "2,225 tons of plastic waste collected" adds credibility and shows real impact. A light, natural color palette complements the eco-friendly theme while keeping the email visually cohesive. CTAs like “Watch the video” and “Discover the project” invite recipients to engage further without feeling like a sales push. Further reading: Discover more about sustainable email marketing in our dedicated guide. 5. Natori’s Mother’s Day gift guide A great Mother’s Day email campaign doesn’t just promote products—it tells a story while making gift shopping easy. Rather than relying heavily on copy, these campaigns use real-life imagery to create an emotional connection, making the email feel heartfelt and relatable. Pairing this with a well-curated gift guide helps customers find meaningful presents effortlessly. Subject lines: The Mother’s Day Gift Guide Is Here Natori’s Mother’s Day campaign embraces visual storytelling to highlight the bond between mothers and daughters. What makes it work: Featuring Josie and her granddaughter Zoe, the campaign instantly feels warm, authentic, and family-centered, resonating with shoppers looking for meaningful gifts. The subject line is simple and to the point to minimize friction. The vibrant pink florals against a clean white background make the collection stand out while keeping the design fresh and seasonal. The copy “Mother’s Day with Love” is simple yet effective, allowing the visuals to take center stage. By showcasing a real family, the campaign makes the collection feel special yet accessible, appealing to shoppers looking for meaningful gifts. Further reading: Find out how to create the perfect campaign in our Mother’s Day email marketing resource. 6. Saatchi Art’s exclusive first-look campaign An exclusive first-look email builds excitement around new collections or limited-edition products by giving subscribers early access. These emails often focus on curated selections, seasonal trends, and premium positioning, making your email list feel like they’re getting a VIP user experience. Subject line: Subscriber Exclusive: Spring Catalog Vol. 2 Saatchi Art’s "Color Catalog" campaign is a perfect example of how to create a premium, first-look spring email marketing campaign. What makes it work: The focus on spring colors makes the campaign timely and relevant, aligning with seasonal trends. The "Exclusive First Look" headline shows this is a special, early-access opportunity for subscribers. Highlighting Ultra Violet and Sunshine Yellow as seasonal trends creates a sense of discovery, encouraging engagement. The clean typography and an art-forward layout align with the brand's premium feel, making the email visually striking without clutter. The complimentary art advisory section makes the experience feel more personalized, offering expert guidance to potential buyers. 7. Truly Beauty’s spring perks Spring is the perfect time to revamp your loyalty program with seasonal perks, exclusive discounts, and festive incentives. This adds a fun, seasonal touch that keeps customers engaged, whether with limited-time bonuses, themed rewards, or playful copy. Subject line: What’s better than chocolate eggs? Truly Beauty creates a fun and visually appealing spring perks email that encourages customers to redeem rewards. What makes it work: Using pastel backgrounds, Easter eggs, and floral elements, the design feels fresh, fun, and perfectly aligned with spring. The tiered reward system (vouchers, skincare gifts, and exclusive perks) makes it easy for customers to understand their benefits and act. The “Egg-cellent rewards” pun makes the email more fun and engaging. The personalized CTA button encourages recipients to check their individual rewards, increasing engagement. 8. Nikon’s educational campaign Apart from promotional campaigns, spring is your chance to create more educational content. You can do this through helpful tips, creative tutorials, or seasonal insights to offer value beyond just sales. This way, you can keep your audience engaged while establishing your brand as a trusted resource. Subject line: Spring photography tips Nikon’s Learn & Explore email uses a seasonal educational approach to engage photography enthusiasts with spring-themed content. What makes it work: High-quality spring photography keeps the content visually appealing and relevant to the audience. Each section offers a specific educational topic, making it easy for readers to find what interests them. "Read More" buttons encourage further exploration, leading users to in-depth tutorials or blog posts. Rather than pushing sales, the email establishes Nikon as an authority in photography, naturally encouraging users to engage with their products. 9. Clarks’ pre-summer sale email As May comes to an end, a pre-summer sale email is all you need. These emails focus on light, breathable styles, outdoor essentials, and early summer discounts, making them perfect for customers looking for warmer weather updates. Subject line: Your intro to summer comfort Clarks' end-of-spring campaign promotes its Cloudsteppers collection, focusing on comfort, movement, and the start of sandal season. What makes it work: It positions sandals as the perfect choice for both beach days and outdoor adventures, moving customers from spring to summer shopping. The "30% Off 400+ Styles" sale banner grabs attention immediately, encouraging quick purchases before the season starts. The "Liberate Your Feet" visual shows the product in action, evoking the feeling of lightness and freedom that comes with summer. The email copy, "Kickstart sandal season" and "crafted with super-soft cushioning and sturdy outsoles," focuses on comfort and practicality, making the product more appealing. CTAs like the "Shop Mira Bay" and "Shop Cloudstepper Sandals" provide direct shopping pathways. Spring Email Marketing Templates Now that we’ve covered the essential tips and shared inspiring examples, it’s time to start your own spring email campaign. To make things even easier, here are some responsive email newsletter templates to help you launch eye-catching, high-converting messages in no time. Whether you’re running a sale, promoting new arrivals, or sending out a holiday campaign, these templates will give you a head start. Spring sales newsletter design A spring sale design perfect for refreshing your essentials with seasonal deals. You can easily customize it to promote new arrivals, highlight seasonal must-haves, or offer exclusive discounts before they’re gone. Sign up to try How to customize for your brand: Use a seasonal product or lifestyle shot that fits your industry. Incorporate your brand colors with a touch of spring pastels. Make it specific to your offer, like “Book today,” “Spring into action,” or “Get started. ” Insert a countdown timer or mention the sale’s end date. Easter email template An Easter template perfect for eCommerce brands and small businesses to craft a simple yet beautiful email campaign for your audience. You can easily turn it into a promotional message, holiday wishes, or giveaway. How to customize for an Easter sale: Play with seasonal puns like “Hop into Savings,” “Crack Open a Deal,” or “Egg-stra Special Discounts” for a fun twist. Use soft pinks, yellows, baby blues, and greens to create a warm springtime feel. Also, don’t forget to add images of Easter eggs, bunnies, and flowers. Make the sale feel urgent with a countdown timer and actionable email copy. Add an Easter egg hunt within your email or offer exclusive discounts for subscribers who engage with the campaign. You can also include GIFs of bunnies, chickens, and more for a fun touch. Mother’s Day email template Use this Mother’s Day email template for a quick gift guide or promotion. The clean layout keeps everything organized, so shoppers can quickly browse and pick something special for Mom. How to customize for your brand: To attract attention, use heartfelt or playful copy like “Celebrate Mom with a Gift as Special as She Is” or “Mom Deserves the Best (And You Know It)! ” Highlight best-selling or exclusive Mother’s Day gifts made just for the occasion. Add a reminder for shipping deadlines, same-day delivery, or digital gift cards to help last-minute shoppers still find the perfect present. Earth Day email design This email layout is perfect for a spring or Earth Day campaign due to its engaging visuals, content structure, and clear calls to action. The clean, nature-inspired design emphasizes sustainability while making it easy for readers to digest key information. How to customize for an Earth Day email: Personalize the introduction by highlighting your brand’s efforts, like reducing waste or using eco-friendly materials. Feature your Earth Day initiatives, such as tree-planting programs, donation matches, or sustainable product lines. To encourage engagement, use action-driven CTAs like “Shop Eco-Friendly Picks” or “Join Our Earth Day Pledge. ” Add impact-driven stats, like how many trees you’ve planted or plastic bottles your brand has recycled. Invite customers to participate in a green challenge, share eco-friendly habits, or engage with a sustainability-focused hashtag. Spring into Action with Email Marketing Spring isn’t just another season but a prime opportunity to boost sales, build connections, and stand out in crowded inboxes. With the right combination of visuals, fresh content, and strategic timing, your emails will capture the energy of spring and drive real results. Now’s the time to put these insights into action. Sign up for a free Moosend account, jump into the editor, and start planning your spring email marketing strategy early because the best results come from being ahead of the game. --- ### How to Grow Your Email List: 9 Effective Strategies > Find out how to grow your email list with proven strategies for retaining subscribers and attracting new ones. - Published: 2025-02-27 - Modified: 2025-02-27 - URL: https://moosend.com/blog/grow-email-list/ - Categories: Email Marketing - Levels: Beginner Despite the rise of social media, email marketing is still an effective way to nurture existing customers, interact with them, and upsell or cross-sell to them. What about getting new customers, though? Email is a strong lead generation channel, too. But not knowing how to grow your email list can keep your business (and revenue) stagnant. In this blog post, we’ll share effective strategies to grow your list with engaged subscribers, plus a few things to avoid. 1. Create valuable content It may seem counterintuitive, but the first step to growing your email list is ensuring you retain your existing subscribers. If people are consistently unsubscribing, your efforts to attract new sign-ups may not translate into long-term growth. Delivering high-quality, valuable content keeps your audience engaged and encourages them to stay subscribed. This includes a mix of educational and promotional content, such as tutorials, how-to guides, or real-world use cases that subtly showcase your product. Moreover, when your content provides real value, your subscribers are more likely to share your emails with their network—leading to organic list growth through word of mouth and referrals. Encouraging subscribers to forward your newsletter or share your content can help bring in new, like-minded audience members who are already interested in what you have to offer. 2. Gamify the signup experience Gamification taps into our natural desire for rewards and competition. By gamifying the signup process, you can transform a routine task into an engaging and interactive process that stays memorable. Interactive elements you can use include: “Spin-to-win" wheels Digital scratch-off cards Personality quizzes Try for free You can use these tools to offer instant satisfaction, such as the chance to win discounts or access to exclusive content. These rewards incentivize users to provide their email addresses. For marketers, gamification provides valuable data collection opportunities. Quizzes and games can capture insights about user preferences and behaviors, leading to more targeted and effective email campaigns. This strategy also filters out uninterested users in a natural way, leaving you with a more engaged audience. Additionally, gamified experiences encourage social sharing and referrals. Elements like referral leaderboards or bonus entries for inviting friends amplify your reach and bring in new subscribers organically. These experiences are inherently shareable, boosting visibility across platforms. To maximize the effectiveness of gamified forms, align the experience with your audience’s interests, keep interactions simple, and ensure mobile optimization. 3. Combine forms with your social media platforms Social media can be a helpful tool when building your email list. The first thing you can do is include a sign-up button or opt-in form on your Facebook page. This way, people who find you organically on social media will be able to subscribe. You can also run a social media campaign that encourages followers to join your newsletter. Whether you have a small or a larger business, this tactic is worth doing since social media offers a huge reach. Your social channels can also increase signups in less direct ways. For example, you can post customer testimonials and reviews to encourage more people to join your community. You can even ask your customers to share these reviews and tag you in their posts for greater visibility. Did you know that 50% of potential customers are likely to visit a company's website after encountering a positive review on social media? Positive reviews “prove” to other users that your product is great, and this can influence their purchasing decisions. 4. Create a referral program You shouldn’t just rely on people sharing your newsletter and their testimonials on their own. A strategically designed referral program will motivate your current subscribers and, eventually, turn them into ambassadors for your email list. By sharing their positive experiences, they provide authentic social proof, contributing to organic growth. Incentivizing referrals also helps you tap into new audiences with minimal effort. Here is an example from the mattress brand Casper: Key elements to include in your referral program: Provide attractive rewards for successful referrals (e. g. , discounts, loyalty points). Simplify the sharing process for ease of participation. Accurately track referrals to ensure fair reward distribution. Consistently communicate the program's benefits to your subscriber base. Recognize and celebrate top referrers to maintain engagement and participation. With the help of a referral program, you can effectively grow your email list with highly relevant subscribers. By leveraging the trust your audience has built within their networks, you create a genuine and valuable connection. This ensures new subscribers are truly interested in your brand, enhancing the quality of your email list. 5. Host webinars and live events Webinars and live events are another great strategy to grow your email list. The subscribers you gainare not only highly engaged but also aligned with your brand's goals. Unlike generic lead generation tactics, webinars attract people actively seeking value in your niche, increasing the likelihood of meaningful, long-term engagement. If you want to create a successful webinar, you should have a clear objective, select a relevant (and interesting) topic, and provide valuable content during your presentation. Make sure to promote your webinar or live event through email campaigns and dedicated landing pages. After the webinar ends, don't forget to follow up with attendees by providing additional content and resources. This can help solidify a relationship with them and increase the likelihood of converting them into paying customers. 6. Start a blog Blogging can help you increase your ranking on search engines and showcase your authority in your niche. By publishing high-quality blog posts that interest your audience, you can increase brand awareness and collect email addresses from users who want to learn from you. For example, you can place a sidebar in your blog posts that stays visible while readers scroll through your post. This is a prominent yet non-intrusive way to turn blog traffic into new contacts. 7. Create lead magnets for your blog posts If your blog posts are driving lots of visitors, then why not benefit from this traffic? A common and effective strategy is to “lock” additional or exclusive content behind a lead magnet (also known as content upgrade. ) Readers can unlock this additional content by providing their email address. This tactic allows you to grow your email list with engaged subscribers who are already interested in your brand or content. For example, a blog post about email marketing could include a downloadable checklist, template, or guide as a content upgrade. If you want to improve the quality of your email list, be sure to align the lead magnet with the blog post topic. Finally, content upgrades create a sense of exclusivity, subtly nudging readers to act in order to get the “premium” piece of content. 8. Use exit-intent popups Exit-intent forms appear when a website visitor tries to leave the page. On desktop, these popups detect when a user’s cursor moves to close the browser tab or hit the back button. On mobile devices, they respond to behaviors such as scrolling up, pressing the back button, or being idle on the page. The purpose of these popups is to encourage visitors to subscribe to your mailing list before leaving. How is this achieved? By providing a valuable incentive. The more attractive the incentive is, the more subscribers you’ll gain. To maximize their impact, consider the following: Trigger timing: Display the popup at the exact moment a user signals they’re about to leave. Highlight value: Emphasize benefits like exclusive content, discounts, or VIP access for subscribers. Craft compelling CTAs: Use clear, action-oriented language to prompt immediate engagement. Design with usability in mind: Ensure the popup is visually appealing and easy to close or interact with. Testing different designs, messages, and incentives is also very important. It can reveal what resonates most with your audience, helping you refine your strategy. 9. Attend an event Another way to grow your email list is by attending events. For this strategy, you need to create a landing page specifically for the event, so you can engage with attendees afterwards. At the same time, your team can collect email addresses in person, if possible. If you’re sponsoring the event, you can create event banners that attract attention and encourage interested people to interact with your brand. These banners can have a scannable QR code on them that facilitates the signup process and makes it easier. Here’s an example of a roll-up banner the Moosend team used at an event: What to avoid when building an email list Building a quality email list takes time and certainly does not come overnight. So, here are a few things that you should not do when building your list: 1. Don’t purchase email lists Purchasing an email list may seem like a quick way to grow your audience, but sadly it’s among the most common mistakes since it can negatively affect your business. First of all, there is no guarantee that those addresses are real. Also, those users may not be interested in your content. And now things get more serious. Sending emails to a purchased list may violate data protection laws like GDPR in Europe and the CAN-SPAM Act in the U. S. This means you could face fines or other legal consequences. Purchased lists are also bad for your sender reputation. How? If you experience high spam complaints, your email deliverability will be affected. On top of that, you should remember that purchased lists may contain spam traps, leading your emails to be flagged as spam. 2. Don’t require too much information Subscribing should be an effortless process, so keep your forms simple—in most cases, a name and email address are enough. You also need to make the user feel comfortable about providing their contact information. Asking too much can either deter them from completing the signup or annoy them. 3. Don’t ignore email list cleaning To maintain high email deliverability and have accurate metrics, you need to remove inactive subscribers. You can automate the whole process by setting up an email list cleaning sequence that keeps your list healthy and engaged. 4. Don’t offer incentives that lack value The incentives you provide must be valuable to your audience, e. g. , a discount or freebie. Otherwise, they are going to be ignored by visitors. 5. Don’t be vague Clearly communicate with your subscribers about the kind of content they can expect and how frequently you’ll send it. This transparency helps maintain engagement and minimizes the likelihood of unsubscribes. Aim for Quality, Not Quantity Building an email list for your business is all about quality and not quantity. Avoid one-off initiatives that bring in new subscribers only temporarily. Instead, focus on proven and effective tactics like the ones above that will consistently drive new signups. Don’t forget to A/B test your forms, experiment with different lead magnets, and provide value to your audience. Aim for the long game and you’ll soon have an engaged email list with subscribers that genuinely want to hear from you. --- ### Easter Email Marketing: Tips, Subject Lines & Examples [2025] > Learn how to create converting Easter email campaigns and get inspired by compelling subject lines for this season. - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://moosend.com/blog/easter-email-marketing/ - Categories: Email Marketing - Levels: Beginner Easter is not just a great time for celebrations and family gatherings. It’s also a fantastic opportunity for businesses to connect with their customers and boost their sales. How? Through creative and engaging holiday email campaigns. Whether you're promoting Easter deals, launching new products, or simply wishing your subscribers a happy Easter, a well-crafted email campaign can make a significant impact. In this blog post, we’ll show you how to kickstart your Easter email marketing strategy, including examples to get inspired. Plus, explore converting subject lines from big brands to ensure that your emails won’t go unnoticed. Why You Should Send Easter Email Campaigns According to recent stats, the average Easter spending in the US is expected to reach 27. 6% billion in 2025. While food is the highest paying category, 29% of consumers said that Easter-related sales and promotions are motivating factors for buying Easter-related products. Therefore, promoting Easter sales or relevant activities via emails can help you: Increase your sales during a highly spending season. Boost brand awareness by creating memorable emails that stand out in crowded inboxes. Strengthen customer relationships through heart-warming wishes and appealing Easter offers. Elevate audience engagement by sending Easter-themed emails and relevant campaigns. To reap all these benefits, it’s important to gather all nuts and bolts in one place with the help of email marketing software. A platform like Moosend will help you grow your audience base and segment it easily to send targeted campaigns. Plus, you’ll access design and automation features to save time without compromising your campaign quality. Start for free 7 Easter Email Marketing Best Practices If running Easter email campaigns has started to sound like a really promising idea, follow these steps to ensure they’re a hit: 1. Set clear campaign goals Before marking your email marketing calendar with these holiday emails, set the right objectives for the season. From sending Easter promotions to showering subscribers with warm wishes, consider your audience’s expectations and how to meet them. Here are some top Easter ideas to choose from based on your needs: Easter sale announcement Easter-themed product launch Holiday gift guides Food recipes and DIY ideas Festive greetings Last-minute deals Customer appreciation emails Before picking your go-to tactic, check out your available resources, from budgeting to product stock to avoid unpleasant surprises. Determine the incentives and sending dates and get ready for the creative part. 2. Craft an Easter email design Who said that you need stellar design skills to build holiday emails that yield conversions? Thankfully, there are plenty of tools with premade email templates, easy to customize based on your needs. Design platforms like Stripo and email marketing services like Moosend offer mobile-friendly Easter email templates to wow your audiences. Use their built-in editors to customize them with your brand assets and color palette. Plus, you can use a countdown timer, especially if you’re offering limited-time incentives, such as discount codes, to instill a sense of urgency. Enhance your email design with visual elements, including Easter bunnies and eggs, or even GIFs to make it more fun. If you’ve shared product recommendations, discounts, or coupons, motivate subscribers to fill in their Easter basket by creating an outstanding call-to-action button that appears at first glance. Looking for the perfect HTML template to boost your conversion rates? Check this out: Customize this 3. Write Easter-themed copy Now that you’ve put the design together, it’s time to motivate your subscribers through relevant copy. If you offer an incentive, such as a limited time offer, inform them about it early on, acquiring a sense of urgency to boost conversions. For example, mention the expiry date on the subject line or the head title to ensure the message is delivered. Without an attractive subject line, it will be hard to grab your readers’ attention in a crowded inbox, especially during high spending seasons. Write an appealing one that reflects the email content and is between 20-40 characters. You can also add Easter-themed emojis, such as bunnies and chickens to add a splash of color. Plus, feel free to include Easter puns and wordplays if your brand allows it to make your email marketing campaigns more engaging. Not sure if your copy will do the trick? Use an AI writing assistant to figure out what messaging will be best for your audience based on your niche. With the right prompts, you can make magic happen. 4. Personalize your messages What personalization tactics can you apply during the Easter season to boost your campaign performance? First, segmenting your email lists is one of the go-to tactics. For example, you can send tailored messages based on location, since the Catholic and Orthodox Easter don’t always overlap. Spot-on product recommendations are always appreciated by customers. If you have an eCommerce store, you can use dynamic content to display different products to customers based on their preferences and previous purchases. For maximum personalization, add the recipients’ names on the subject line or email greeting using custom fields. Finally, you can send different incentives to customers based on their engagement level. For example, you can send discount codes to loyal or first-time buyers to strengthen your relationships and share an Easter gift guide with the rest of your subscribers for nurturing. 5. Create a drip campaign series Is an Easter email marketing campaign enough to meet your sales and awareness goals? Probably not. Your subscriber's attention span is prone to disruptions due to multiple promotional emails landing on their inbox, so it’s best to send them a series of emails to grab it for good. Let’s say that you’ve announced a special discount. You can start with an announcement email two weeks before Easter and nudge them with another email newsletter at the beginning of the Easter week. Before the Easter weekend starts, send them a last call email with heartwarming wishes and a reminder to boost their Easter savings by claiming your offer. Or come with a variation that suits your brand goals. Sounds like a plan? Log in to your email automation software to set up the right workflow for your customers. Certain services like Moosend offer premade recipes to prepare them easily, even if you’re a beginner. Start for free 6. Monitor the campaign performance Once your Easter email outreach is over, it’s time for analysis and reflection. What worked, what could go better, and what can you apply in the future to improve your seasonal email marketing efforts? Here are the main email metrics to keep an eye on: Open rates Click-through rates Conversions Spam complaints Bounce rates You can compare these metrics with existing data from similar campaigns to spot the patterns that work. If you’ve set sales-related goals, check your ROI, as well. Apply what you’ve learned in your next holiday campaigns for maximum results. 15 Easter Email Subject Lines You Can Copy Want to ensure that your Easter email newsletters get the open rates they deserve? Here are some email subject line examples to get inspired: Deals/Gift recommendations Easter gifts | 30% off Spring Sale Hey peeps, these are $2. 95 today only! EASTER TREATS Combo | The ultimate gift box! Easter Chocolate and Gift Boxes Now Available Egg-Citing Easter Finds Inside! Easter wishes The best EASTER email you will get Happy Easter Easter Delights Make The Most of Easter Are you ready for Easter? Limited-time emails Don't Miss One of the Best Easter Deals Fancy some limited-edition Easter specials? Final Days! Easter Sale Will End Soon This is egg-citing... but it ends today! Last Day for Our Easter Weekend Sale Still unsure? Use a free subject line tester like Moosend’s Refine to find a winning subject line version based on your industry and number of subscribers. 7 Easter Email Examples & Why We Loved Them Ready to explore some stellar Easter email marketing campaigns of all kinds and why they work? Yes, you are! 1. Happi’s product recommendation Easter email Not only did Happi create Easter chocolate products, but they also got awarded for their vegan salted caramel eggs. And they happi-ly displayed it to their audience to boost their seasonal sales. Subject line: Voted Best Vegan Easter Egg 2024 Why we liked it: They showcased their Easter range products to boost their seasonal sales with a colorful design. The “Take me to the egg” and “Buy now” CTA buttons are attractive and likely to yield high click-through rates. They added social proof to make the recommendations more irresistible. 2. Rifle Paper Co’s Easter sale email Rifle Paper Co shared a special offer on Easter greeting cards and gift items to delight their audience. Subject line: Eggcelent Greetings & Gifts for Easter Why we liked it: They created a minimal Easter newsletter with pastel colors following their brand style. They used an “eggcelent” wordplay to make the copy more engaging. They stated a clear deadline to ensure that interested customers would claim the discount. 3. Solo Stove’s last call email Want to give your subscribers a last chance to claim your unique offers? Do it like Solo Stove. Subject line: Final Days! Easter Sale Will End Soon Why we liked it: The subject line reflects the content perfectly, inviting readers to open the email. The countdown timer at the top creates a sense of urgency to motivate readers to buy. The amazing visuals of people cooking and enjoying themselves around the stove make the sale more attractive. 4. Gibsons’ reservation invitation email If you’re in the hospitality sector and offer special Easter dinners or brunch, send a promo email to let subscribers make their reservations like Gibsons Restaurant Group. Subject line: Celebrate Easter with Gibsons Restaurant Group Why we liked it: They put the readers straight to the point with clear copy. They shared visuals of the team and Easter activities to make the content more engaging. They added CTA buttons to all their restaurant suggestions to increase reservations. 5. Etsy Spring email campaign Etsy designed a spring email campaign with all product categories someone will need during this season, including an extra section for the Easter holiday. Subject line: Spring’s here! Why we liked it: They added a splash of color in the subject line through emojis to grasp readers’ attention straightaway. They created a clear email outline to make all sections easy to spot with user-friendly navigation. They added eye-pleasing visuals to product categories to make them more attractive. 6. Natori’s Happy Easter campaign Natori combined their Happy Easter email with a demonstration of their spring collection to boost sales. Why we liked it: They added colorful, floral visuals hard to skip, including a “Happy Easter” wish. They shared a note about potential slow shipping to avoid confusion. The “Shop Now” button stands out in the campaign. 7. Cookie & Kate’s Easter Recipe Email If you’re a food blogger, share an email campaign full of delicious recipes before Easter Sunday like Cookie & Kate: Subject line: Plan your Easter Brunch with these Delicious Recipes! Why we liked it: The subject line forms the right expectations about the email content. They added delicious-looking images of the recipes to make readers click through. They included a menu to redirect subscribers to different web pages based on their interests. Let the Easter Egg Hunt Begin Undoubtedly, creating and sending Easter email campaigns is an excellent idea if your target audience is likely to celebrate it. You don’t necessarily have to offer a deluxe incentive, such as a sitewide sale, to please customers. A heartwarming wish is just enough if you’re not ready for something greater. So, follow the best practices shared above and prepare for the season of cute bunnies and beaming flower baskets. Happy Easter everyone! --- ### Effective Cross-Promotions: When and How They Work Best > Cross-promotion is a marketing strategy where two or more businesess join forces to promote their brands. Learn more. - Published: 2025-02-24 - Modified: 2025-02-24 - URL: https://moosend.com/blog/cross-promotions/ - Categories: Email Marketing - Levels: Beginner Think of your marketing efforts as a solo stage performance. You have the vision and talent to captivate the audience on your own and deliver remarkable results. Now picture turning that solo into a duet. Suddenly, there are more techniques, more creativity, and a bigger crowd turning in. That's the power of cross-promotions. And now back to the world of marketing. When brands team up, they blend ideas, resources, and audiences, creating campaigns that go further. In this guide, we’ll explore how cross-promotions work, their benefits, and potential hiccups, including strategies to ensure your partnerships are a hit. What Is Cross-Promotion? Cross-promotion is a co-marketing strategy where two or more brands collaborate for mutual benefit. Cross-promotion partners access each other’s target audiences and offer a more enhanced customer experience through complementary products or services to meet their goals. Some common cross-promotion efforts include creating co-branded content, social media campaigns, and emails. These tactics elevate brand awareness, drive sales, and create value both for businesses and customers. For example, the cross-promotional partnership between Red Bull and GoPro was a huge success. Both brands appeal to adventurous and active consumers and their products complement each other perfectly. Key Benefits of Cross-Promotions But why would you want to run a cross-promotional campaign when you can captivate the audience on your own? Here are some of the main benefits of successful cross-promotion marketing: Reach a wider audience: Businesses expand their customer base faster than they would through traditional marketing activities, such as social media posts. Boost brand awareness: Brands can get their products or services in front of more people that suit their buyer personas. Reduce advertising costs: Through a partnership, businesses can share costs and resources and save on their budget. Enhance trust and credibility: The collaboration works like social proof for potential customers, helping brands leverage each other’s reputations. Briefly, it’s a cost-effective marketing strategy with multiple benefits. But is it always profitable and thriving? Cross-Promotion Limitations and Risks As with every marketing tactic, cross-promoting can expose brands to certain risks when not conducted diligently. About the partnership, if your values, audiences, and goals don’t align, you may end up with campaigns that don’t show your brand’s best qualities, due to poor execution or lack of communication. Selecting a strategy you’re not familiar with due to a lack of knowledge can lead to poor execution. Before embarking on a cross-promotion journey, ensure that you have access to the resources and budget needed and keep an eye on competition to deliver the desirable campaign results. Plus, sometimes partners may get lost in translation, trapped in back-and-forth communications that don’t add value to the process. To remove those barriers, bring your partnerships or legal teams onboard to check all the required boxes, such as budgeting, campaign style, or task allocation. Top Cross-Promotion Strategies & Examples Cross-promotions aren't just a trendy tactic for eCommerce brands and influencers; they can also be highly effective in many industries like travel and healthcare. Let’s explore some of the most popular cross-promotion ideas to choose from based on your brand’s needs: 1. Co-branded content What if you could elevate your content marketing game by partnering with a like-minded brand? Find a topic that aligns with the goals of both brands to access new audiences simultaneously and secure customer engagement by combining your strengths. Here are some of the content types you can co-produce: Whitepaper Ebook Infographic Online course Blog post You can share these resources through various channels, such as your website, social media platforms, or emails. You can also create a landing page with both logos to capture new leads and nurture them through emails. A landing page builder with premade templates and clever designs will help you save time and secure a high number of downloads. For example, Sitecore partnered with Deloitte to craft a research report to attract marketing and tech leaders and educate their existing customer base: 2. Co-branded email campaigns According to a recent report, 44% of marketing professionals said that email marketing is one of their most effective tactics. You probably can tell where this is going. Sending a co-branded newsletter will give you access to the partner company’s subscribers to boost brand awareness and traffic to your website. What you’ll include in this will depend on your goals. For example, if you send a content round-up with recent blog updates, you can demonstrate each other’s blog posts to boost your brand visibility. If you join forces to provide a more enhanced experience to your customers, you can share a co-branded email providing services or products from both brands including your logos. To boost conversion rates, you can also apply several email marketing techniques. For example, use audience segmentation to tailor your messaging to subscribers based on criteria like preferences or engagement level. Here, DoorDash collaborated with Starbucks on Mother’s Day to please customers and drive sales: If setting up such a campaign feels troublesome, you can get an email marketing platform with user-friendly functionality. For example, Moosend offers premade email templates and a customization builder, along with segmentation and automation tools to send timely emails that resonate with your audience. You can collaborate with your partner to customize the design to suit both brand styles and add your logos. Start for free 3. Social media collaborations Many businesses rely on social media such as LinkedIn or Instagram to grow their reach. If you’re one of them, seek potential partners interested in cross-promoting with you. For example, you can run social media campaigns or share common resources, like slideshows and infographics to boost brand awareness. Check out this partnership by AllTrails and Trust for Public Land on Giving Tuesday: Collaborated livestreams and YouTube videos are also perfect to introduce your brand to new audiences. So are social media takeovers. Allow a partner to take over your IG account to engage with your audience and vice versa. Decide beforehand what you’d like to share to ensure you’re on the same page. 4. Product bundling Have you spotted a brand you admire with complementary products or services to yours? Then why not team up to offer an enhanced customer experience while introducing yourself to a new audience? Let’s imagine that you have a bubble bath brand. Partnering with beauty or wellbeing brands would make great sense. A product bundle with oil scented candles and moisturizers is perfect to attract new customers or delight current ones. Want a real-life example? Thursday Boot Company partnered with Cobbler’s Choice to offer a premium cleaning care brand to their customers. In exchange, Cobbler’s Choice shared the boots on social media, directing users to their website through hashtags. 5. Event sponsorships and collaborations Interested in hosting an event to reach a broader audience? Partner with other brands to share resources and attract more people than you would by going solo. You can include them as sponsors or collaborate to build the event from scratch. If hosting a trade show or conference is way out of your budget, you can also host a webinar or online event. Establish your brand as a thought leader in your niche along with your partners to win customers’ trust. Event marketing has its own rules–sit down to discuss what promo actions you’ll take to increase your attendance rate, including social media posting or email announcements. Want an example to get inspired? HubSpot occasionally partners with LinkedIn, co-hosting webinars that will appeal to a large audience to gain more leads: 6. Influencer collaborations Consumers use influencer accounts as forms of social proof to make purchase decisions, so partnering with influencers can help you access an engaged audience fast. Invite them to promote your old-time classics or new products and services by creating campaigns that highlight both brands. While influencers have been linked with social media campaigns, you can also portray them on other assets. Include them on your website product pages or email campaigns to grab your customers’ audience fast. For example, Gap collaborated with the global pop star Troye Sivan for the fall campaign to create a buzz around the new collection. The video below was part of the launch: 7. Contests and giveaways Running giveaways is another example of cross-promotion that can yield high customer engagement. Partner with a brand to open the door to their audience, as well. To grab people’s attention, share a valuable incentive to introduce them to your brand’s offers. Ask participants to follow both brands to enter the contest. Alternatively, you can create a bundle with products from both brands. For instance, Coca-Cola had created a contest with Domino’s offering an attractive, practical, and useful deal for fans of both brands: 8. Podcast collaborations Did you know that the number of podcast listeners reached 546. 7 million in 2024? Make the most of this trend to grow your audience by recording podcast episodes that will appeal to customers of both brands, especially if your target audience is a fan of this medium. There are many ways to introduce this strategy. If you have a podcast show, you can invite a representative from another brand to talk about a topic your audiences will love. You can also co-host a podcast episode or join as a sponsor. For example, Tonny Robbins, the well-known author and life coach, invited the NLP master Dr Richard Bandler to exchange insights on how to unlock the power of the mind. 9. Guest blogging If you rely on content marketing activities to earn more traffic and leads, collaborating with other bloggers and websites can offer immense value to your business. Choose a brand that is well-established in your niche and can offer a new perspective to your blog. Apart from content swaps and backlinks, you can co-create a blog series to share your expertise with your audience. For example, a meditation app can team up with a fitness brand to offer insights into a healthier lifestyle and nurture each other’s audiences. Cross-Promotion Best Practices Has cross-promotion started to sound like a good plan for your business? Here are some best practices to get started: Set your cross-promotion goals What would you like to achieve by adding cross-promotions to your digital marketing tactics? Setting clear objectives is vital to kick off to a great start. For example, an eCommerce business owner could be interested in increasing seasonal sales, while a SaaS company could focus on creating leadership content to win consumer trust. Overall, having clear goals in mind will help you find the right partner and communicate clearly with them about expectations. Plus, decide what you would be eager to offer them in return in terms of resources and costs. It takes two to tango, so make sure that both ends tune in. Choose your partners Now, it’s time to find your new business partner. Find a non-competitive brand with complementary products and services that will team up with you to meet your goals. But how do you land on those partners? First off, reach out to your network, online and offline to find businesses you admire. Check out their brand positioning, who they’ve partnered with in the past, and ensure that your values align. Plus, it’s important to learn more about their brand reputation and look for any conflict of interest that may arise. If you don’t have a contact in common, you can reach out to their marketing leader on LinkedIn or through cold emails. Introduce yourself briefly and set the ground for a future collaboration. Explain what a partnership with your brand can offer them and share samples of previous collaborations you’ve conducted in the past. Develop a strategy Once you find a partner you trust, it’s time to get to business. After a few warm-up emails and calls, craft a dedicated marketing plan based on your mutual goals. Decide on the right strategies and channels for your audience and set a timeframe. Discussing resources and budgeting will provide and open a clear communication path to avoid misunderstandings down the line. It’s important to discuss how you’ll allocate the tasks and secure a common level of commitment to meet your deadlines in time. For example, if you create a co-branded ebook, decide who will work on the design and content, and when the first and final drafts will be ready. Plus, ensure that the messaging will appeal to your target audience and that potential and existing customers get a clear grasp of why they should trust both brands. Monitor the results Finally, when your cross-promoted actions are completed, move to analysis and reflection phases. In most cases, a tool like Google Analytics will help you keep track of conversion rates and ROI to figure out how effective your actions were. The same task will be performed by your partner, so make sure to do your best, too. Depending on the nature of your cross-promoted campaigns, you can leverage other tools, as well. For example, if you run an email campaign, use a dedicated analytics platform to monitor key metrics, such as open and click-through rates. All these steps will help you understand if this partnership was fitting and how you can improve this tactic in the future. Leverage Cross-Promotion Marketing to Boost Your Business Now that you know the pros and cons of cross-promotions, how do you feel? Do they fit with the rest of your marketing goals? As you saw, there are many ways to benefit from it, when conducted diligently. Remember that in most cases, teamwork makes the dream work. You just need to find the right partner to work with to thrive. FAQs Check out some frequently asked questions around our topic: 1. What is cross media promotion? It’s a marketing strategy where a product or service is promoted through different channels, such as TV, print, and social media to reach a broader audience and boost engagement. 2. What is the difference between cross-promotion and co-advertising? Cross-promotion occurs when businesses promote each other's products to their audiences through various co-branded actions. Co-advertising is when brands promote their products together through ads. 3. How can cross-promotion benefit small businesses? Cross-promotion can help small businesses expand their reach, boost brand awareness, and attract new buyers. By partnering with the right businesses, they can access each other's customer base, share marketing costs, and enhance credibility. 4. How do I measure the success of a cross-promotion campaign? You can track impressions, engagement indicators such as likes and shares, conversion rates and generated ROI. --- ### Ecommerce Email Marketing: How to Redesign Your Campaigns > Learn how to create eCommerce campaigns that stand out, delight shoppers, and boost conversions, while saving you time and effort. - Published: 2025-02-20 - Modified: 2025-03-14 - URL: https://moosend.com/blog/redesign-ecommerce-campaigns/ - Categories: Email Marketing - Levels: Intermediate It's a week before Black Friday. “Send. ” You just launched a great campaign for your store. You have an irresistible offer, eye-catching designs, and clever wordplay. Hopefully, customers will be hooked. And they are. As soon as they open your email, they click on the offer and visit your eshop. Your sales numbers tell the same story—your Black Friday campaign was a hit. So, what’s next? Christmas is just around the corner. Then come the winter sales. Followed by Valentine’s Day. Can you repeat Black Friday’s success? How will you win customers over and over again? Finding new ways to attract your audience. Better words to describe your offers. And fresh designs to showcase your products. These are common challenges for eCommerce professionals. Especially if email marketing is not their full-time job. Luckily, there are tools and tricks that can do the heavy lifting—helping you create emails that stand out in a crowded inbox. In this blog post, we’ll explore four ways to give your newsletters a fresh look (and boost your sales) without wasting time or resources. Save time with the perfect template You know the drill. You need to send a campaign, but plain text won’t help feature your products. On the other hand, creating a stunning design from scratch takes time—and skills. And frankly, you just need something that works. The good news? You can start with a professionally-designed email template and have your campaign ready in minutes. But not just any template. With an eCommerce-oriented template, you can create high-converting campaigns for seasonal offers, restocked items, abandoned carts, and more. The ideal email template should be both visually pleasing and functional. Make sure to choose a template that: Is designed for common eCommerce scenarios so the structure fits your needs Drives conversions with easy click-through options Is easy to customize and use Let’s go ahead and see that in action. Log in to your Moosend account—or create one for free. It’s easy, and no credit card is required. Inside Moosend’s template library, you’ll find 100+ email designs. There's something for every scenario. Like this Valentine’s Day email template: Get it here The red color isn’t just a nod at the holiday. It’s also signaling urgency for your Valentine’s promotion, reinforced by the “Shop Now” CTA. This is the perfect template design to increase seasonal sales. Of course, there’s more to seasonal sales than Valentine’s Day. Moosend’s template library offers eCommerce templates for major holidays and awareness days, like Black Friday, Christmas and New Year’s, and Mother’s Day. But let’s say you have a different eCommerce goal, like a new product launch. You can use a template like this one: Try this template This template is perfect for a dedicated email campaign promoting a new product. It’s geared towards a single product but gives eCommerce professionals three very important options. They can: Promote related products based on what users have previously viewed or purchased—perfect for upselling or cross-selling with dedicated product blocks Showcase content specific to the product they’re promoting Create a virtual display of their best sellers or the products customers abandoned in their carts Let’s assume you have created an email to promote your brand-new product—in our case, a green dress: But you don’t want to miss out on users who might like similar dresses in different colors. Or items to match that dress. Let’s see what you can do. Select the product block in Moosend’s drag-and-drop email designer and connect your eCommerce store, to promote similar products. The result should look like this: Adding your brand’s unique touch is a crucial element of your template design. Make sure the template you’re going to pick is not just plug-and-play, but also fully customizable to reflect your tone and goals. In our example, the eCommerce professional wanted to promote more products and used the “Product” block to replace the black blocks of the original template. But let’s assume you don’t have the time, or you don’t want to add anything extra. You just want to promote your new product. In that case, you can simply delete the block. Or perhaps you want to add similar products and top products. You can duplicate the block as many times as needed. Why should you pick a ready-made template? Think of this scenario: You decide to run a last-minute discount campaign for the remaining stock of your Halloween items, only to realize that there’s simply no time to design a new email from scratch. What are your options? You could send no email at all and focus on promoting your discount through social media, but then you risk nobody taking the time to see it. Or you could send a plain-text email, but then you’re risking your brand’s overall look-and-feel. Luckily, ready-made templates can get you out of this situation without any hassle at all, as some of them don’t even need to be customized. The layout is set and ready, you don't need to give extra tasks to your designer or take up on designer responsibilities yourself. The hard work of design and layout is already done for you, and it only takes a couple of clicks to get a polished, ready-to-go email. This allows you to save time and resources for more pressing matters, especially during periods like Christmas, Black Friday, or if you’re running a big sale. Ready-made templates come with an essential perk: They’re pre-optimized for mobile. With mobile email marketing on the rise and an increasing number of shoppers checking their emails on the go, sending non-optimized newsletters is a no-go. Refine your content with AI If your email design is the window to your shop, your email content is your salesperson. For your flash sale, re-engagement email, or upselling and cross-selling campaigns to stand out, your email content needs to be compelling, personalized, and strategically crafted for each stage of the buyer’s journey. And with short attention spans, you only have seconds to turn an email opener into a paying customer. But writing attention-grabbing, conversion-oriented, and typo-free copy takes time and effort. And during peak seasons like Christmas, Valentine’s, or Mother’s Day, time is not something you can really afford. Luckily, most email marketing platforms can take over and save you time on brainstorming, writing, and refining your emails. AI-powered tools can generate high-quality content in seconds—with a simple prompt. And it’s not just subject lines or CTAs. AI writers can generate full email body copy, product descriptions, one-liners, whatever your campaign needs. Picture this: You’re trying to create the perfect Valentine’s Day email newsletter, but you’re stuck. Which words will be catchy and engaging without feeling too salesy or pushy? An AI writer can resolve this issue, freeing up time for more complex tasks. Besides saving time, an AI writer can also help you: Keep consistency across campaigns. The AI writer can help you maintain a uniform tone and style. Eliminate human error. AI writers can be your extra pair of eyes, fixing grammatical errors, rewriting awkward phrasing, and polishing your email copy. In Moosend, using the AI writer is quite straightforward. The tool is built-in, meaning you’ll never have to take your content to a different tool and back to Moosend. All you need to do is combine the necessary elements to come up with the perfect prompt: You can ask it to write any type of content, like a headline, an article, or a description. After that, all you have to do is set the content type, the tone, and the word limit, and you’re sure to have professional-looking copy every time. If you don’t like the first version, you can always regenerate the content until you love the result. The same goes for subject lines and CTAs. And if you’re not happy with the result, Moosend’s AI writer gives you the added option of bettering your content without needing another prompt. Just ask the tool to improve your writing, fix your spelling and grammar, whatever fits your needs: Another use of AI is that it can be your personal brainstorming buddy. By writing prompts and getting auto-generated results, you can spend more time refining the final copy instead of searching for the perfect first idea. And less time brainstorming means more time to focus on other aspects of your eCommerce campaign. You’ve probably heard bits and pieces of these benefits before—especially when it comes to AI writers. But there’s another hidden one not many marketers think of. When you use a built-in AI writer, you can see what your copy looks like in your email as the tool generates it and make any necessary changes right on the spot. Differentiate your campaigns with conditional visibility blocks AI writers can tackle the copy generation issue, but how can you differentiate your eCommerce content while saving time? As you know, no two customers are the same. There are loyal shoppers who follow your store and come back to you for their necessities. There are customers who are brand new and just exploring their options. And there are the in-betweeners who will occasionally shop from your store. So, why send them the same email? If your answer is “because I have no time to draft different emails for different people,” keep reading. Your solution here would be a conditional visibility block. Conditional visibility blocks include dynamic content that you can segment for each group of recipients. You can use conditional visibility blocks to: Offer exclusive discounts to loyal customers, rewarding them for always coming back to your eCommerce store. Showcase new arrivals or giving an incentive as a “Welcome” to subscribers who have recently joined your list, enticing them to make their first purchase. Promote relevant products based on customer preferences, browsing history, or past purchases. But how can you make this work? Conditional visibility blocks are part of your email, just like an image or a call-to-action. They give you the flexibility to tailor content dynamically and choose which recipient can see your offer. So, exclusive offers can be shown to VIP customers while offers for the first purchase can be shown to first-time buyers. Whether you need to personalize promotions, target different customer segments, or simply hide content from certain audiences, these blocks make customization effortless and intuitive. As you can see in the image, there’s a “Conditional visibility” section, where you set the settings of who can see the block with your offer and what this offer is. Using the example above, imagine that you run a cosmetics eCommerce store. Instead of creating individual eCommerce campaigns—one for, say, skincare, and one for perfumes—you can use Conditional visibility to showcase content to users interested in the former or the latter. Or let’s assume you’re running a campaign with different time-sensitive offers, like a replenishment email campaign for perishable goods. Instead of creating different campaigns for different timeframes and losing precious time, you can just use a conditional block and set specific dates for each product you’re promoting. Using our example, you’ve got at least two different emails within one template, only by choosing the conditions for each block. Using conditional visibility as an eCommerce professional can help you: Save time by creating what could be characterized as one “master email” with up to 10 different visibility conditions, reducing workload and ensuring consistency. Increase relevance by only showing users content they are bound to interact with. Increase conversions because of increased relevance. Users who interact with your content are more likely to proceed with a purchase. Conditional visibility blocks help you deliver curated experiences that resonate with your audience and make you stand out in a crowded inbox just by changing parameters. No copy and pasting content, no duplicating layouts, no switching tabs. Choose the campaign type that suits your audience Now that you’ve created the perfect email with ready-made solutions, it’s time to incorporate the right campaign type into your email marketing plan as a whole. Surely, you’ve got a lot of different eCommerce campaigns in mind, like promotional and transactional emails. But what are those that can engage your audience and help you meet your desired sales targets? The “Welcome” email series A warm welcome for your eCommerce store goes a long way towards creating a lasting impression—and boosting your conversions as well. Instead of sending one generic email, consider creating a welcome email series that will consist of the following parts: Start with a warm welcome and an exclusive free shipping offer that will encourage an initial purchase. Next, showcase products that correlate with users’ browsing behavior. That way you increase the chances of a purchase and make customers feel they are reading a unique email tailored to their needs. Finally, use urgency, like a limited-time discount code, to lead customers further down the funnel. Some social proof or a chance to join a loyalty program and have early access to offers could do the trick, too. When creating your series, don’t forget to use personalization elements, like location-specific promotions or dynamic content through the Conditional Visibility blocks. If you’re already familiar with the process and would like to take it a step further, send—or omit—an email from the series according to user behavior. For example, customers who took your suggestions and completed a purchase from the first email of the series don’t need to receive a limited-time discount. A welcome email series gives you enough room to showcase your brand, set the tone, and create a connection by introducing your most popular products and current promotions. Make sure to refine your campaigns over time using metrics like open rates, unique link clicks, and click-through rates. The essential transactional emails Most eCommerce professionals use transactional emails, but there is a large chunk that still overlooks their marketing potential. Transactional emails can be amongst the most-read emails in a customer’s inbox, making them the perfect place to upsell or cross-sell in a way that is subtle but very effective. For example, when you send an order confirmation, include personalized product recommendations that upgrade or complement the product the user has already purchased. This way, you can boost conversions and customer lifetime value. But apart from an upselling opportunity, your transactional emails offer you the real estate to establish yourself as an industry leader. So, don’t shy away from including educational content like the best ways for consumers to use their new products, or links to related resources. Elements like the ones above can turn a routine email into what could be a memorable interaction. Newsletters for promotions and new arrivals Your products are the heroes of your newsletters—and they should be. But, sometimes, showcasing your products and introducing new ones is not enough. It's not just about what you share; it’s also about how you share it. For example, in your promotional newsletters, you could share behind-the-scenes pictures and stories to show items from production to delivery. Or customer testimonials to describe how other people use your products. Consider adding interactive features or gamification elements to spice things up. Make your campaigns more engaging with GIFs, quizzes, and Moosend’s Wheel of Fortune that gives people the chance to get extra discounts. You can also keep your brand top of mind even when you don’t have new items to share. For example, you can create a newsletter campaign when certain items are back in stock—or even when you’re about to run out of stock, for that extra sense of urgency. That way, you're giving customers the feeling of inclusion. You’re not just an eCommerce brand; you’re their eCommerce brand. Seasonal promotions and special events Picture this: It’s summer sales. You’re sending a newsletter to your customers promoting your discounts. But so are all your competitors. How will your brand stand out? Here's how to make people click on your email—and add items to their cart: Come up with tiered discounts based on engagement and offer exclusive access to prestigious products to your VIP customers first. To do so, identify high-engagement subscribers and reward them with an exclusive early-bird promo before opening the sale to the rest of your list. Instead of a discount, offer a seasonal gift-with-purchase deal. This can increase a customer's Average Order Value (AOV) without breaking the bank. Just offer a limited-edition seasonal product as a gift for orders of a certain value and create urgency without compromising your bottom line. Offer mystery bundles that include seasonal or unreleased products. Send your customers a "mystery offer" email with exclusive rights to never-before-seen products and ask for their feedback. It feels like including customers in the decision-making process and makes them feel like they're more than just consumers, and actively a part of your brand. You can take it up a notch by requiring them to click through to reveal what their "mystery deal" is, without revealing the products included. Send a post-purchase email after any major holiday purchase and re-engage users with upselling opportunities. For example, if your customer has bought a new phone as a holiday gift, you can bring them back with phone cases that match the phone—and their aesthetic. To understand what their aesthetic is, just take a look at their browsing behavior on your website and combine the data with their purchases. Ready to create a brand-new eCommerce campaign? Now you have all the tools you need to create eCommerce email marketing campaigns that truly make a difference, stand out in a crowded inbox, and delight shoppers. Implementing the tips above will help you take the first step and nail the look and feel of your eCommerce email every time. --- ### St. Patrick’s Day Email Marketing: Examples, Subject Lines & Tips [2025] > Boost your St. Patrick’s Day email marketing with subject lines, examples, templates, and expert tips to drive engagement and sales. - Published: 2025-02-19 - Modified: 2025-02-19 - URL: https://moosend.com/blog/st-patricks-day-email-marketing/ - Categories: Email Marketing - Levels: Beginner Is St. Patrick’s Day really worth an email campaign? While it may not be the biggest shopping holiday, it’s a great chance to connect with customers in a fun and low-pressure way. People are already looking for ways to celebrate, shop, and treat themselves, and with the right email, you can tap into this festive spirit and boost your engagement and sales. In this post, you'll find creative St. Patrick’s email marketing examples, fun subject lines, actionable tips, and easy-to-use templates to build a standout campaign for the holiday. Why You Need St. Patrick’s Day in Your Email Marketing Calendar Let's take a look at the numbers. According to a study, 44% of consumers planned to celebrate it, looking for deals, themed products, and special experiences. This surge in interest means brands that target the holiday can drive engagement, boost sales, and provide a unique, seasonal experience. But beyond the rising popularity, here are a few more reasons why St. Patrick’s Day deserves a spot in your seasonal email marketing strategy: Strong spending trends: Shoppers are willing to spend on food, drinks, apparel, and home décor, with total holiday sales reaching billions. Email promotions featuring themed discounts, limited-edition products, and holiday bundles can capture this seasonal demand. Less competition, more opportunity: Unlike major shopping holidays like Christmas, St. Patrick’s Day isn’t oversaturated with marketing campaigns. This gives your brand a better chance to stand out in crowded inboxes. Engagement potential: The holiday’s playful and festive nature makes it ideal for interactive campaigns, contests, and social sharing. Who can target the holiday: Almost any business. For example, eCommerce brands can run themed promotions. Restaurants and local businesses can attract foot traffic with festive deals. Even SaaS companies can get creative with St. Paddy’s Day-themed discounts and limited-time offers. Further reading: Check our email marketing calendar to plan your seasonal campaigns more efficiently. Best St. Patrick’s Day Email Subject Lines Your subject line is your first (and maybe only) shot at getting someone to open your email, so you need to make it count. St. Patrick’s Day gives you the perfect excuse to have some fun with wordplay, humor, and a little bit of Irish charm. Below, we’ve gathered creative subject line examples from popular brands to inspire your St. Patrick’s Day marketing campaigns: St. Patrick's Day Savings Inside Up to 60% Off – Snap It Now! Last Chance - St. Patrick's Day Sale LUCKY YOU St. Patrick’s Day Sale! A shamrockin' sale Don't miss our St. Patrick’s Day deals Save $15 With Promo Code Inside! Save Some Gold Your Lucky Charm: 17% OFF Today Only Get Lucky 40% Off EVERYTHING Our St. Paddy’s Sale is almost clover! St. Paddy's Day Sale - 17% Off All Aromatherapy Products! Shop St. Patrick's Day GLAM Join the St. Patrick’s Day Celebrations! St. Patrick’s Day Gear is LIVE PROMO Happy Saint Patrick's Day! Stock Up For St. Patrick's Day With Even MORE Great Deals! Tips for Crafting St. Patrick’s Day Subject Lines Our St. Patrick’s Day Collection is HERE! Your Luck Is About to Run Out Reveal Your St. Paddy’s Day Deal You’re In Luck > There’s Still Time to Get Your Green Only A Few Hours Left! President's or St. Patty's! Last Call! Grab Your St. Paddy’s Day Savings Before They Disappear! Going, Going... GONE! Final Hours for St. Patrick’s Day Deals! Don’t Miss the Luck of the Irish! Prints for St. Patrick's Day Try These Festive Drinks This St. Patrick’s Day! Menu Preview: St. Patrick’s Day Dinner Get Ready! Our limited-edition Green Beer is Here! Happy St. Patty's! Drink With Your Cat Sip, Savor, and Celebrate St. Patrick's Day with Our Special Deals! Raise a Glass! St. Patrick’s Day Cocktails You’ll Love Get Your Green On—Festive Bites & Drinks Await! Get our St. Patrick’s Day special! DROPKICK MURPHYS MUG Get Parade Ready! Good Luck, Paddy! Time to Go Green this St. Paddy’s Day! Happy St. Patty’s Day Beauties! Forge Your Own Fortune This St. Patrick’s Day You’ve got the green light, girl. Lepre-kitten Approved - 60% OFF Sale Extended! Happy St. Patrick's Day from Bean St. Patrick's Day subject line tips Here are some actionable subject line tips to keep in mind when crafting your subject lines. Lean into the theme: Words like luck, gold, shamrock, rainbow, and charm will make your creations more relevant to the holiday. Also, using “St. Paddy’s” instead of “St. Patrick’s” gives your email a more casual feel. Just opt for Paddy’s, not Patty’s, as this is usually the short form of Patricia. Use humor and wordplay: Copy like “Shamrock and roll—your deal is waiting! ” or “No blarney, just big savings! ” will add some personality to your campaign. Create urgency without being pushy: Instead of the overused “Act now! ” try something more unique, such as “Your lucky deal disappears soon! ” or “Last chance to cash in on savings! ” Add emojis: Four-leaf clovers, green hearts, and rainbows can add a fun touch and boost open rates. Just ensure you use them sparingly. Personalize them: Adding a first name makes emails feel like they were made just for the recipient. You can also personalize based on past purchases or location. For instance, “Boston, your St. Paddy’s Day offer is here! ” feels more tailored than a generic email blast. If you need help, check how your creations will perform using a free subject line tester like Refine. St. Patrick’s Day Email Examples Whether running a flash sale, promoting green products, or spreading some St. Paddy’s cheer, the right email can make all the difference. Below, we’ve cherry-picked various examples to inspire your campaigns. We’ll break down what works so you can apply the best ideas to your own St. Patrick’s Day emails. 1. MeUndies’ mystery sale Mystery sales tap into curiosity and exclusivity, making them a powerful tool for St. Patrick’s Day promotions. Instead of simply offering a discount, you can create a fun (and mysterious) experience to get higher engagement and clicks. Subject line: St. Patrick’s Day Mystery Sale Here's a great example from MeUndies using mystery to drive engagement and conversions. What works: The bright colors, bold email fonts, and festive visuals immediately grab attention. The header copy, “Feeling Lucky? Reveal Your Deal,” creates curiosity and makes subscribers want to click. The messaging makes the reader feel part of a select group, increasing exclusivity and encouraging the recipient to interact with the campaign. The CTA buttons (“Show the Deal” and “Shop Now”) are clear, direct, and easy to spot. The bright green button also contrasts with the white background for better visibility. 2. Meowington’s sales extension with a twist Extending a sale can keep the momentum going, but adding a creative twist makes it feel fresh rather than repetitive. Subject line: Lepre-kitten Approved - 60% OFF Sale Extended! This email from Meowingtons plays on “St. Catrick’s Day,” bringing a playful, pet-themed spin to the holiday. What works: The 60% discount is prominently featured, making the deal clear and enticing. The email has a simple yet eye-catching layout with a bold header and pot of gold visual. The holiday twist with “St. Catrick’s Day” branding makes the campaign feel unique to its audience. The well-organized product blocks make browsing easy and highlight different categories. It uses green, gold, and navy to match the holiday spirit while keeping the email design clean. 3. Death Wish Coffee’s themed product promotion St. Patrick’s Day is perfect for promoting limited-edition products that tie into the holiday. A well-designed campaign will make a product feel exclusive and time-sensitive, encouraging customers to buy before it’s gone. Subject line: DROPKICK MURPHYS MUG Death Wish Coffee seamlessly combines a themed email promotion with a charitable cause, creating a win-win for both the customer and the brand. What works: The limited-edition aspect makes the mug feel premium, increasing the urgency for customers to purchase. The partnership with Dropkick Murphys to honor the Claddagh Fund adds a feel-good factor, making every purchase more meaningful. The concise, engaging copywriting keeps the email easy to skim while building excitement around the product. It encourages add-on purchases and makes the collection feel more exclusive. The “Feeling Lucky? ” giveaway section gamifies the experience, adding another layer of engagement. Further reading: Learn how to take gamification to the next level by looking at our interactive emails guide. 4. CoSchedule’s very limited offer Time-sensitive deals with limited availability can drive fast action, especially when framed as an exclusive opportunity. Subject line: St. Patrick’s Day Savings The following St. Patrick’s Day email marketing campaign from CoSchedule limits the offer to the first 100 students to drive immediate conversions. What works: The subject line “Save some green” ties into St. Patrick’s Day while promoting savings. The value proposition, “$2,400+ course library for just $99,” makes the deal feel like a steal. The CTA button copy, “Claim my plan,” is actionable and personalized. The message is easy to scan, with key details standing out. The plain-text format is perfect for minimizing distractions and focusing on the CTA. The email's body copy uses urgent language to amplify FOMO and drive action. 5. Jeni’s Ice Creams guaranteed delivery Guaranteed delivery can be a major selling point for time-sensitive holidays like St. Patrick’s Day. Customers who know their order will arrive in time for the celebration are more likely to complete their purchase, especially for limited-time or themed products. Subject line: Order now for St. Paddy’s celebrations! Jeni’s St. Patrick’s email marketing campaign promotes festive flavors while reassuring customers that their treats will arrive on time. What works: Ensures customers know when to order for guaranteed St. Patrick’s Day arrival. It features Green Mint Chip for its St. Paddy’s theme and Middle West Whiskey & Pecans for a celebratory touch. Uses fun email copy (“easier to find than pots of gold”) to keep the email relevant to the St. Patrick’s Day theme. The mint-colored background paired with an orange button creates a beautiful contrast that increases the visibility of the CTA. Follows a Z-pattern for product images, making browsing more intuitive. The shamrocks and rainbow add a touch of playfulness without being distracting. 6. Elago’s Lucky Day campaign Incorporating GIFs into St. Patrick’s Day emails can make promotions feel more dynamic and engaging. Subject line: it’s your LUCKY day This email example from Elago uses an animated lucky theme to celebrate the holiday while showcasing their products. What works: The GIF with falling gold coins and festive decor is an instant attention grabber. The email highlights green accessories to align with the holiday’s color scheme. “Shop All” and “Shop” buttons are easy to find, making checkout seamless. The phrase “It’s Not Easy Being Green” adds humor while tying into the product color. St. Patrick’s Day Email Templates Now that you’ve got plenty of inspiration, it’s time to put it all into action and craft your own St. Patrick’s Day email campaign. The best way to start? Experiment with a customizable email template that fits your brand and audience. You can create a promotional campaign using the following pre-made designs simply by signing up for a free Moosend account, jumping into the editor, and selecting them from the Template Library. St. Patrick's Day promotional template This dedicated St. Patrick’s Day email design is perfect for quick promotions and holiday wishes. The layout and strong CTA make it easy to skim through and drive clicks. You can easily customize it by adding your own header visuals, copy, and branding elements, and you're ready to go. Register to try Go green email newsletter template A great template for a St. Patrick’s Day promotion with clean, high-contrast design elements. The bold offer at the top, clear CTA buttons, and social proof (reviews) make it effective for driving conversions. Food & beverage promotions Perfect for St. Patrick’s Day food and beverage promotions, offering a bold hero image, featured menu items, and clear pricing to entice customers. The layout makes it easy to showcase limited-time holiday specials, and the green CTA buttons naturally align with the St. Patrick’s Day theme. This would work great for restaurants, bars, bakeries, or meal delivery services that want to promote holiday-inspired dishes or exclusive discounts. Further reading: Check out our March email planner for more tips on crafting the perfect St. Patrick’s Day email, from copy and subject lines to visuals and CTAs. St. Patrick’s Day Email Campaign Tips Now that you have subject lines, email templates, and real campaign examples, it’s time to fine-tune your approach. Here are some tips to ensure your emails stand out and drive results. Send themed gift ideas Not everyone knows what to buy for St. Paddy's Day, so why not make it easy for your subscribers? Offer gift suggestions that fit the holiday, such as themed party kits, festive apparel, or Irish-inspired products. These make great gifts for friends, family, or even themselves. Here’s how to make your gift promotions more appealing: Curate special bundles: Group related products together (e. g. , St. Paddy’s cocktail kits, Irish coffee sets, or green-themed self-care boxes). Offer personalized deals: Let customers customize gifts with names, monograms, or lucky messages. Use social proof: Feature bestsellers, customer favorites, reviews, and testimonials in your email to help shoppers decide. Add urgency: Encourage quick purchases with limited stock or time-sensitive discounts. Here’s an example from Asos’ St. Patrick’s Day email campaign: Plan exclusive offers Customers love holiday-exclusive deals, and a well-timed offer can drive conversions while making your brand part of the celebration. One way to do this is with limited-time coupons, offering 15–25% off for a short period to create urgency. BOGO (Buy One, Get One) deals work especially well for food, apparel, and seasonal products, encouraging customers to stock up. Use themed discount codes like LUCKY15, SHAMROCK, or GREEN25 to make the promotion more festive. Small details like this will make your sale more engaging and unique. Here’s how Body Bliss did it: Pro tip: Free shipping is another simple but effective incentive, particularly for last-minute shoppers looking to save. Create a sense of urgency Limited-time deals and countdown elements can turn hesitation into action. So, here’s how to make your St. Patrick’s Day campaign feel time-sensitive and irresistible by following four simple tips: Subject lines: Use urgent phrasing like "Only 24 Hours Left to Celebrate! " or "Your Luck is Running Out—Final Hours to Save! " Email Copy: Highlight scarcity and time limits. Phrases like "This offer disappears at midnight! " or "Last chance to grab your St. Paddy’s deal before it’s gone! " encourage recipients to act. Visuals: To increase urgency, add countdown timers or bold, attention-grabbing banners that say, "Hurry! Sale Ends Soon! " CTAs: Make them direct and time-sensitive. Use "Claim Your Deal Now," "Shop Before It’s Gone," or "Redeem Your Lucky Discount! " to drive action. A well-placed sense of urgency can turn indecisive shoppers into instant buyers. Platforms like Moosend allow you to add a countdown timer effortlessly, making it easy to drive faster conversions. Try them! Allow users to opt out Not everyone celebrates St. Patrick’s Day, and sending unwanted holiday emails can lead to unsubscribes or spam complaints. Give your subscribers control by offering an opt-out link in your pre-holiday emails. A simple message like “Prefer not to receive St. Patrick’s Day emails? Update your preferences here. ” shows respect for their inbox. Using a preference center will also let subscribers customize what emails they receive rather than unsubscribing completely. This keeps them engaged with your brand while ensuring they only get email content that interests them. Apart from being good email etiquette, making opting out easy allows you to maintain a healthy, engaged email list long-term and improves your email deliverability. Cross-promote between channels Using social media, apps, and email together creates more touchpoints for engagement and increases visibility. Take Postmates' example, which combines email, social media, and a mobile app to drive participation: The email teases a mystery discount, but customers have to open the app to claim it, boosting app engagement. They also encourage interaction on X (formerly Twitter), offering a special promo code for users named Patrick or Patricia, making the campaign feel fun and interactive. To apply this strategy to your own campaign: Use email to announce your promotion and direct traffic to your social media accounts or website. Encourage social sharing by offering exclusive perks for those who tag your brand or use a special hashtag. Leverage your mobile app (if applicable) by requiring users to log in to unlock deals. Make the Most of St. Patrick’s Day Email Marketing St. Patrick’s Day is the perfect chance to sprinkle leprechaun magic into your marketing. Whether running a flash sale, launching a seasonal product, or simply joining the celebration, your email campaign can be the difference between a customer scrolling past or clicking through. Remember, not every holiday needs to be massive to deliver results. What matters is the right timing, messaging, and execution. Now, take inspiration from the examples above, customize your campaign, and turn St. Patrick’s Day into a win for your brand. Also, if you’re looking for an easy way to get started, sign up for a free Moosend account and let the St. Paddy’s Day shenanigans begin. --- ### Email Marketing Lead Generation: 5 Steps For Success > Explore effective email marketing lead generation strategies that go beyond simple list building for lasting success. - Published: 2025-02-18 - Modified: 2025-02-18 - URL: https://moosend.com/blog/email-marketing-lead-generation/ - Categories: Email Marketing - Levels: Beginner, Intermediate Email marketing lead generation is a powerful strategy, but success isn’t just about building the biggest list. Many businesses turn to lead magnets—like discounts or free ebooks—to attract new subscribers, and while these tactics can be effective, they don’t always bring in the right audience. Some people sign up just for the freebie without any real interest in your brand, making it harder to nurture meaningful customer relationships. Think of it like a blogger stuffing articles with trending keywords. They might see a short-term boost in search rankings, but if the content isn’t valuable, readers won’t stick around. Similarly, a news website using clickbait headlines may drive traffic, but if the articles don’t deliver, visitors will quickly lose trust. The same applies to email marketing—getting people on your list is just the first step. To truly drive conversions, it’s important to attract engaged subscribers who see real value in what you offer. By focusing on quality over quantity and continuously delivering relevant content, you can build an email list that not only grows but also converts in the long run. In this blog post, we’ll walk you through a series of actionable steps to help you: Attract the right audience. Deliver valuable content that keeps leads engaged. Use automation and segmentation to nurture leads over time. Combine email with other marketing channels to expand your reach. By the end, you’ll have a clear roadmap for generating high-quality leads with email marketing. Let’s dive in. Step 1: Define and Attract the Right Audience Successful email marketing lead generation isn’t just about collecting emails—it’s about attracting the right people who are genuinely interested in your business. Many companies prioritize volume over relevance, which leads to a disengaged list that may never convert. The goal is to focus on qualified leads, ensuring that every new subscriber has real potential to become a customer. Why Targeting Matters Imagine you run a video game company and decide to host a giveaway for a luxury watch. While you may gain thousands of email signups, most of those participants aren’t interested in your games—they’re after the prize. Once the contest is over, most of them will likely unsubscribe or ignore your emails. Instead, offering a game-related incentive (like an exclusive in-game item or beta access) ensures that the people signing up are actually your target audience. How to Attract the Right Audience To build a high-quality email list, you need to offer something valuable that directly aligns with your business. Here are a few ways to do that: Lead Magnets: A lead magnet should attract people who are already interested in your product or service. Instead of generic freebies, offer resources that connect to what you sell, such as industry reports, in-depth guides, or exclusive trials. Engaging Signup Forms: The way you capture emails matters. Instead of passive signup forms, use strategic popups, embedded forms, and landing pages tailored to your audience. Forms should be short and compelling, with clear benefits for signing up. Step 2: Deliver Value Through Email Content Once you’ve attracted the right audience, the next challenge is keeping them engaged. To turn subscribers into actual leads, your emails need to provide ongoing value—educating, entertaining, or helping them solve a problem. New subscribers aren’t ready to buy immediately. They need time to trust your brand, understand your offering, and see its value. Consistently providing useful content builds credibility and strengthens their connection to your business. Without this step, even the most qualified leads may lose interest before they reach the decision stage. Types of Valuable Email Content The key to nurturing leads is sending content that aligns with their interests and stage in the buyer’s journey. Here are some email content ideas that keep leads engaged: Educational Content: Share industry insights, tutorials, or expert tips that help solve a problem. For example, a marketing software company could send a guide on increasing email open rates. Exclusive Insights & Resources: Provide value beyond what’s available on your website, such as insider reports, customer success stories, or case studies. Product Recommendations: Use personalized email content to suggest products or services based on past behavior or interests. Interactive Elements: Quizzes, surveys, and engagement-driven emails (such as “What’s your biggest challenge? ”) encourage responses and make the experience more personal. Segmentation: Deliver the Right Content to the Right People Not every lead is the same. Some may be in the awareness stage, while others are closer to making a purchase. Instead of sending generic emails, segmenting your audience allows you to deliver content tailored to their journey—but how do you do this when subscribers are new? Initially, segmentation starts with signup source data. For example, if a subscriber downloaded an industry report, they’re likely interested in educational content, while someone who signed up for a free trial might need product onboarding emails. Over time, as subscribers interact with your emails, you can refine segmentation based on: Engagement Level – Have they opened past emails? Clicked on links? Behavior & Interests – What products, pages, or blog posts have they engaged with? By tracking these behaviors, you can send relevant follow-ups, increasing engagement and moving leads closer to conversion. Step 3: Use Email Automation to Nurture Leads In the previous step, we saw that it’s vital to follow up leads with useful content. In this step, we’ll see how you need to plan that content and automate the whole process. Email automation ensures you don’t need to follow up with every lead manually. By setting up automated email sequences, you can keep leads engaged, move them through the sales funnel, and ensure no potential customer is forgotten. Setting up your automations beforehand will allow you to nurture leads on autopilot, sending relevant content to each subscriber at the right time. Key Automated Sequences to Set Up for Lead Nurturing One key email sequence you can set up is a welcome sequence. With this, you introduce new subscribers to your brand and set expectations for future emails. Welcome emails have high open rates, so they matter. In these sequences, you can deliver valuable resources such as a popular blog post, checklist, or free demo. Your welcome emails can also be linked with more extensive drip campaigns, which are series of emails sent over time to build interest. They gradually educate leads about your product or service. To send timely communication that feels natural and personal, you can also use behavior-based automation. For example, if a visitor downloads an industry report, you can deliver an automated follow-up with a thank you email plus an additional relevant blog post. On day 3, there can be an email with deeper insights. On day 7, you could send a customer success story demonstrating how others have benefited from applying those insights. Finally, on day 10, the lead will be encouraged to explore your offering through a soft product introduction. Apart from the above, you can also set up re-engagement campaigns. In your email marketing platform, identify subscribers who haven’t opened your emails in a while and send an exclusive offer, a reminder, or resource. This way, you can reduce churn and keep your list engaged. It’s important to make a plan and set up these key automations before you start generating leads. Otherwise, it will be hard to keep track of and segment them later. Email Software Features That Enhance Lead Nurturing To nurture leads effectively, you need an email marketing tool that provides certain automation capabilities. Here’s what to look for: Dynamic Content Personalization: You can customize the email content based on subscriber data (e. g. , demographics or preferences during signup). Behavior-Based Automation: Deliver emails based on visitor/subscriber actions (signups, links clicked, downloads, etc. ) Lead Scoring: Sort and categorize leads based on their engagement levels. For example, a lead who opens an email but doesn’t click on anything will get a lower score than one who engages with the campaign. ) A/B Testing: Experiment with different subject lines, email content, and CTAs to improve engagement. A/B testing is an essential tool to understand what resonates with your audience optimize your future emails. Step 4: Measure & Optimize Lead Engagement Email lead nurturing isn’t a set-it-and-forget-it process. While automation helps guide leads through the funnel, your initial assumptions about what they’ll engage with may not always be accurate. That’s why tracking engagement and adjusting your strategy based on real data is essential. For example, you may assume that subscribers who download an ebook on email marketing will also be interested in a related industry report. However, after reviewing your data, you notice that only a small percentage actually clicks on the report link. This signals that the resource may not be as relevant as expected, and you might need to replace it with a more engaging offer. Key Email Metrics You Should Track Understanding how leads interact with your emails helps you refine your approach. Let’s see the most important metrics you should track: Open Rate – Shows how many recipients open your emails. A low open rate could indicate poor subject lines or bad timing. Click-Through Rate (CTR) – Tracks how many subscribers click on links in your emails, indicating interest. Conversion Rate – The percentage of leads who complete a desired action (e. g. , sign up for a webinar, purchase a product. ) Bounce Rate – Indicates how many emails failed to reach the inbox. High bounce rates may suggest list hygiene issues. Unsubscribe Rate – Helps assess whether your content is valuable or leads are losing interest. How to Identify and Nurture Cold Leads Some leads may lose interest over time, while others might be waiting for the right moment to convert. Instead of sticking to a rigid email flow, use engagement data to optimize your approach. Here are a few ways you can handle disengaged leads: Segment cold leads: Separate subscribers who haven’t opened or clicked an email in the past 60-90 days. Test new subject lines and CTAs: If engagement remains low, experiment with different messaging or incentives. Remove unresponsive leads: To maintain a healthy email list, suppress leads who haven’t interacted in months. By analyzing engagement and making data-driven optimizations, you can ensure that your email marketing efforts consistently generate and convert high-quality leads. Step 5: Combine Email with Other Lead Generation Channels To maximize email marketing lead generation, businesses should use multiple touchpoints to attract, nurture, and convert leads. By integrating email with other marketing efforts, you can reach more qualified prospects and keep them engaged throughout their journey. Grow Your List with Social Media One of the most effective strategies is using lead generation ads, which let users sign up for your email list without leaving their feed. Add compelling copy and incentives, such as an exclusive discount or a free industry report, to encourage signups. Another great strategy is to promote exclusive content that requires an email address to access. If your brand offers downloadable guides or templates, share them on your social channels with a call-to-action that directs users to a signup form. This way, you attract people who are genuinely interested in your content and more likely to engage with future email campaigns. Social media contests can also generate leads, but they need to be targeted. Make sure the contest prize is directly relevant to your brand. Optimize Website Forms & Popups Your website is a great place to capture leads as long as you avoid generic forms. Instead, use smart popups and embedded forms tailored to visitor behavior. You can set up exit-intent popups that appear when users are about to leave. By providing an incentive (free trial, coupon), you're more likely to gain those leads. Timing and placement also matter. Popups that trigger too early can be annoying, while those appearing after engagement—such as scrolling 50% down a page—feel more natural. Embedded forms in high-traffic areas (blog posts, footers, sidebars) maximize visibility. Generally, we recommend keeping your forms short and clear. The less form fields you have, the less friction there will be. Finally, you can test different form placements (e. g. , sidebar, footer, in-content) to see what converts best. Use Retargeting Ads to Re-Engage Visitors Many visitors leave your website without subscribing. With retargeting ads, you can bring them back. These ads appear on social media or other websites, reminding users of your brand and encouraging them to sign up. Retargeting ads can have great results when they are tailored to user behavior. Based on what visitors view on your site, you can show personalized offers to get them back. For example, if someone browsed a product page but didn’t subscribe, show an ad offering a special incentive like a discount or free resource. Webinars & Events as Lead Magnets Hosting webinars or virtual events can generate highly qualified leads. They attract participants who are already interested in your industry or product, therefore more likely to convert. Require an email signup for registration and promote the event through social media, email campaigns, and website popups. Make sure your webinar delivers valuable insights and encourages interaction to build trust. After the event, follow up with personalized emails, such as a recap, exclusive resources, or a special offer. Don’t forget to segment attendees based on engagement. Those who asked questions or stayed until the end can be your high-intent leads and are worth prioritizing. Generating Leads is About Long-Term Engagement Following these steps and experimenting with segmentation and automation will help your business attract, nurture and convert leads effectively. It’s also vital that you monitor your email metrics and optimize your approach. If you want a tool that can help with all the above steps, like generating leads, managing your list, and automating follow-ups, you can try Moosend with a free account. Frequently Asked Questions 1. What is email marketing lead generation? Email lead generation is the process of acquiring leads or potential customers through an email opt-in form. It involves gathering information on potential customers, such as their names and email address. But a proper email lead generation strategy doesn’t stop there. It’s all about nurturing those leads to ultimately convert them into paying customers. 2. What are the benefits of email marketing lead generation? Email marketing lead generation helps businesses attract and nurture high-quality leads, leading to long-term customer relationships. Key benefits include: Cost-effectiveness: Lower acquisition costs compared to paid ads. Highly targeted: Reach the right audience with segmentation. Automated nurturing: Keep leads engaged with email sequences. Higher conversions: Personalized emails can drive more sales. --- ### How To Repurpose Blog Content for Email Newsletters > Learn how to repurpose blog content to email newsletters to win more traffic and save the time new content creation demands. - Published: 2025-02-14 - Modified: 2025-02-14 - URL: https://moosend.com/blog/repurpose-blog-content/ - Categories: Email Marketing - Levels: Beginner You've worked hard to produce high-quality content for your blog and share your wisdom with your readers. Your efforts have paid off with steady organic traffic and high rankings. Plus, you repost every new resource on social media to gain more traffic. But is this the only way to grow your reach? “Yes, I can tell where this is going... ” In this guide, we'll show you how to repurpose your blog content into email newsletters that will delight and engage your audience. Think of it as giving your content a second life. Not only will this save you time and effort, but it will also ensure your valuable insights reach a wider audience, boosting engagement and driving more traffic to your site. What Is Blog Content Repurposing? Repurposing content–also known as content recycling–is the process of reformatting and reusing existing content to expand your outreach. For instance, content creators can turn popular blog posts into infographics or YouTube videos into podcast episodes to attract new audiences. They use different content formats based on the audience's needs. Creating original content is not always easy. It requires time and resources that will be simultaneously taken away from other substantial content marketing tasks. This is a challenge, especially for freelancers or small business owners. Repurposing blog content into email campaigns is a fruitful tactic for bloggers, publishers, and content creators to showcase their latest, most popular, or old blog posts. They can ensure that their valuable content reaches the audience, even if they don’t visit the blog regularly. Check out Moosend's content newsletter to get a better grasp: This digital marketing tactic is cost-effective and offers opportunities for high personalization. For instance, you can send different content to subscribers based on their preferences, engagement level, and interests. To put this strategy into motion with fewer blockers, marketers use email marketing tools like Moosend with multiple capabilities for blog sites, such as templates, audience segmentation, and RSS feeds. Try Moosend for free Benefits of Repurposing Blog Content for Emails Let’s explore some of the top benefits of giving new life to your blog posts and sharing it via your email channel: Expand your reach: Find your target audience where they usually hang out by sending targeted email campaigns. Boost your email traffic: Bring more traffic to your website by sharing your blog posts through email campaigns. Strengthen your SEO efforts: Sharing your blog content on various channels, including email and social media platforms will also increase your website traffic and ultimately your SEO efforts. Overall, think of repurposing your blog posts for emails like giving your content a makeover. It's all about maximizing the value of what you already have and presenting it in a fresh, engaging way. 8 Strategies for Repurposing Blog Content to Emails If you’re interested in starting or improving this content marketing tactic, follow these steps: 1. Grow your email list If you’re a beginner in email marketing, you need to get your readers’ opt-in before mailing them. Add a subscription form on your blog to collect email addresses. For instance, you can add a pop-up or static form or create a dedicated landing page. To send more targeted emails, add a preference center and segment subscribers into distinct groups based on choices. Content topics or email frequency are among the variables you can add to your preference checklist. Here’s a signup form from The School of Life: Most email automation software offers forms and landing page builders to help users start their email collection process fast. To convert more visitors, mention why they should subscribe and share an incentive with them, such as one-month access to your exclusive content. 2. Identify blog posts worth repurposing What pieces of content would you repurpose first? Would you choose evergreen content that already receives traffic consistently, or would you repurpose old blog content to revive it? You don’t have to go one way or another; experiment with different content strategies based on the goals you set each time. Here are some use cases to consider: Share your latest blog updates to increase your blog traffic. Showcase time-sensitive content, such as seasonal resources. Revive old content to improve search engine rankings. Share case studies and other forms of social proof. Remember that your repurposing strategy won’t be static. You can test out different blog posts and formats to spot what works. Finally, if you decide to repurpose old blog posts, refresh the existing content and optimize it for SEO to boost performance. 3. Adjust your tone and format Repurposing is rarely a copy/paste gig. You can’t just insert the blog content into an email template without altering the format and tone of voice. Most bloggers create roundups with a collection of articles. They write catchy copy for each one and add call-to-action buttons redirecting subscribers to the blog posts. If you want to promote a single content piece, write an engaging summary with the key takeaways to motivate subscribers interested in this topic to click. You can also include relevant quotes and stats to make them more appealing. Finally, you can also repurpose an original post into an email course. Set up an email series to educate your audience on a topic that excites them. Remember, an email is a more direct piece of content than a blog post. Adress your readers as if they were colleagues or partners, sticking to your brand tone, to grab their attention faster. Look at this example by The Infatuation to get inspired: 4. Add visual content While plain text emails can occasionally be effective in terms of engagement, adding visuals, video content, or GIFs to your email campaigns can give metrics a real booster. Especially when they complement the email copy perfectly. Why? Because they help improve user experience and navigation. If you lack design resources, visit stock photo sites and find free or affordable images that suit your style. Plus, user-friendly tools like Canva can be valuable for certain types of content, such as infographics. Most email services let users insert those visual elements easily into premade or original templates in simple steps. Customize them by adding your brand assets and create a consistent experience across different platforms to avoid confusing readers. Deck your emails 5. Create attractive subject lines Want to ensure that your repurposed email content will receive the open rates it deserves? Create clear and concise subject lines, giving readers a glimpse of what to expect inside. The goal is to stand out in a crowded inbox and entice readers to click and explore your content. Use action-oriented language and create a sense of urgency or curiosity. Let’s imagine that you’ve created an educational email series with blogging tips. Here are three subject line suggestions: Unlock the Secrets to Boosting Your Blog Traffic Don't Miss Out on These Exclusive Tips Ready to Skyrocket Your Blog Traffic? Not sure if your subject line is effective? Use an AI writing assistant to help you out. For example, Moosend has a built-in AI-powered tool to let marketers nail their copywriting efforts. 6. Personalize repurposed content While sending a blast email to all your subscribers is convenient, it’s also a bit risky. Especially if you cater to readers with different interests and reading preferences. The good news is that most email marketing software offers personalization tools that can remove that barrier and tailor your repurposing marketing strategy to your audience’s needs. For instance, you can segment your audience based on criteria, such as previous behavior and engagement. You can also use custom tags to group them based on the criteria they set on the preference center. Personalization doesn’t stop there. You can also add the subscribers’ names on the subject line or email content through custom fields or experiment with different formats using A/B testing. Not only will you improve your metrics, but you’ll make subscribers feel acknowledged, too. A win-win scenario. 7. Set up automation workflows One of the biggest assets of email marketing is its automation capabilities. You can trigger email campaigns based on specific actions via repeatable RSS campaigns and similar workflows to send more timely messages to your audience and convert them faster. Plus, when you create automated workflows in advance, you save time and effort. For instance, you can create an email course by giving a new format to an existing article and sending different sections once per week. Or you can set up a series of emails with repurposed blog content for people who download a lead magnet, such as templates or tutorials with relevant tips. Most marketing automation services provide users with top-notch automation features, such as premade recipes to make this process smooth even for beginners. The end goal is to give readers an improved user experience and drive better results for your blog. 8. Monitor key metrics To optimize a strategy, you need to analyze relevant data and make data-informed decisions. Here are some important email metrics to monitor: Open rates Conversions Click-through rates Bounce rates Unsubscribes Spam complaints Once you spot certain patterns that impact the performance of your repurposed blog content, you can try new things or stick to what works. You may have to reconsider parts of your strategy and repurpose your blog content for social media or your YouTube channel instead. Repurposing Newsletters to Blog Posts Now let’s explore the other side of the coin: Is it worth turning an email into a new post for your blog? If it received high engagement rates, covering a unique angle that’s missing for your blog, then yes. First, identify those emails and spend some time to analyze why they grabbed your audience’s attention. It will help you reuse and reformat the content, following the tone of voice of your blog. Then perform research to provide in-depth insights to readers and perform SEO optimization to improve rankings. When your blog post is ready, promote it on different channels, such as LinkedIn to gain more traction. And if you find this process time-consuming, spot an old post with similar content, and information from your newsletter and republish it. A fresh outlook can work miracles. Maximize Your Content Reach Through Repurposing Repurposing your blog content for email newsletters is a smart and efficient way to keep your audience engaged while maximizing the value of your existing content. By expanding your reach, boosting email traffic, and strengthening your SEO efforts, you can ensure that your valuable insights are seen by a broader audience. FAQs Before you go, check out these frequently asked questions regarding content repurposing: 1. How does repurposing content contribute to brand authority and credibility? Repurposed content creation helps businesses engage with a bigger audience, show them their expertise, and set the right expectations regarding their offers. 2. What are the best ways to repurpose blog content for social media? Find the top social media channels for your audience and create snackable content snippets, such as infographics or SlideShare presentations. 3. Should you repurpose only old content? Not necessarily–you can also repurpose new content that you think will resonate with your audience at a certain time, or popular evergreen posts to gain more traction. --- ### 10 Best Side Hustles for Gen Z to Make Money in 2025 > Discover the best side hustles for Gen Z. From creative gigs to online ventures, find the perfect way to earn extra income. - Published: 2025-02-13 - Modified: 2025-02-13 - URL: https://moosend.com/blog/gen-z-side-hustles/ - Categories: Marketing - Levels: Beginner Have you noticed how everyone seems to have a side hustle these days? Whether turning a hobby into cash or working a few extra hours, people are getting creative about making money outside their regular 9-to-5. For young adults, side hustles are more than a trend—they’re a smart way to keep up with rising costs, hit financial goals, and even explore new passions. In this article, we’ll explore some of the best side hustles for Gen Z. But before diving into the list, let’s take a moment to understand what they are all about and why you might want to start one yourself. What is a Side Hustle? A side hustle is any gig you take on to earn extra cash outside your regular job. In fact, 36% of adults in the U. S. have one, using it to supplement their income, explore passions, or achieve financial goals. For Gen Z, it’s more than just a way to make ends meet—it’s an opportunity to pay off student loans, save for a house, or simply have some extra spending money. Some side hustlers keep it simple, like picking up part-time shifts at local businesses. Others take bigger risks with entrepreneurial ventures, like selling handmade crafts online or starting freelance work. The path you choose depends on your lifestyle and goals. A part-time job might be the way to go if you need stability. However, diving into a passion project or online hustle could lead to bigger rewards if you're free to take risks. 10 Best Side Hustles for Gen Z No matter which style of side hustle makes the most sense for you, there are plenty of options to explore. Here are ten of the best side hustles from home and outside of the house for Gen Z. 1. Sell handmade arts and crafts Potential earnings: $200–$1,000+ per month, depending on demand and pricing Difficulty: Moderate – requires creativity, time, and marketing effort If you are artistic or crafty, consider selling your handmaid creations online. Whether you paint, knit, 3D print, Cricut, etch or embroider, there may be a market for what you offer. Some popular types of arts and crafts you could sell include: Custom apparel (T-shirts, sweatshirts, and more) Holiday and home decor Novelty items Custom gifts Platforms like Etsy and Amazon Handmade are great marketplaces for those who are just getting started and don’t yet have the customer base to go direct-to-consumer. However, remember that these platforms charge listing and transaction fees, so you’ll need to factor those costs into your pricing to ensure you’re making a profit. 2. Tap into affiliate marketing Potential earnings: Varies widely; beginners may earn up to $1,000 per month, while more experienced marketers can earn $10,000 or more monthly. Difficulty: Moderate to High – requires strategic planning, consistent content creation, and audience engagement. Affiliate marketing is a versatile way to earn commissions by promoting products or services across various industries. Simply put, you partner with a company, share their products or services through unique affiliate links, and earn a percentage whenever someone purchases through your link. Here’s how to get started: Choose a niche: Focus on an area you're passionate about or have expertise in. Join affiliate programs: Sign up for programs that align with your niche. Select products to promote: Choose products or services that offer value to your target audience. Create marketing content: Develop engaging resources tailored to your audience's interests. Automate with tools: Use WordPress, Moosend, HubSpot, or WooCommerce to streamline your marketing efforts. For example, if you’re passionate about travel, you could become an affiliate for tourism-related services like hotels, restaurants, or guided tours. Source You can earn a commission whenever someone makes a booking through your referral by sharing affiliate links through your blog, emails, newsletters, or social media posts. Email marketing is a great way to directly reach your audience and effectively promote your affiliate links, helping you build trust and drive consistent earnings. Affiliate marketing success requires dedication, planning, and ongoing effort to build and maintain an engaged audience. Additional resources: How to Promote Affiliate Links: 10 Must-Try Methods 40+ Best Affiliate Programs With High Commission High Ticket Affiliate Marketing Programs Best Ecommerce Affiliate Marketing Programs Best Affiliate Email Marketing Programs 3. Monetize YouTube content Potential earnings: $500–$10,000+ per month, depending on views and engagement Difficulty: Moderate to High – requires consistency, creativity, and time to grow an audience If you like creating visual content and have something valuable to share, consider creating and monetizing YouTube videos. Some ways to monetize YouTube Videos include: ad revenue channel memberships merchandise sales sponsored content partnerships With YouTube’s analytics, you can optimize your content to connect better with your target audience. Increasing your viewership and engagement is crucial as it boosts your revenue. The possibilities are endless, whether you’re making explainer videos, tutorials, or lighthearted, just-for-fun content. Pick a niche you’re genuinely passionate about—like men’s fashion or tech reviews—and post consistently to build an audience that keeps coming back for more. For example, Sartorial Styles, a men's fashion channel, shares tips on men's clothing and style. Once it built a steady following, it joined YouTube’s monetization program and earned income through ads. Additionally, they secured paid promotions, such as sponsorship from StudioSuits, which featured a detailed review of their custom men’s suits. This dual income stream of ad revenue and sponsorships allows creators to monetize their content, providing a stable income while pursuing what they love. 4. Offer babysitting services Potential earnings: About $22. 50 per hour, depending on hours worked and location. Difficulty: Easy to moderate – requires responsibility, trustworthiness, and experience with children. If you have experience caring for children—professionally or for family and friends—babysitting could be your perfect side hustle. This gig is ideal for those who enjoy working with kids and possess essential caretaking skills like responsibility, communication, and safety awareness. Babysitting offers flexibility to fit any work schedule since families have different needs. For instance, you could work daytime hours as a nanny or take on evening and weekend roles as a date-night sitter. Remember that babysitting is a serious responsibility that involves building trust with children and their parents. A fun activity or story time can help you bond with the kids while showing parents that their little ones are in capable hands. Being trusted with someone’s most precious asset—their children—is a role that should always be taken seriously. To get started, sign up on platforms like Care. com and Sittercity or even explore local community groups on social media. These platforms help connect you with families looking for reliable sitters and make showcasing your experience and availability easy. 5. Provide pet-sitting services Potential earnings: Depending on the services provided and the location, potential earnings are about $25 per 30-minute visit, $20–$30 per day, or $45–$75 per overnight stay. Difficulty: Easy – requires trustworthiness, reliability, and experience in animal care. If babysitting isn’t quite your thing but you’re still interested in caregiving, pet sitting could be the perfect alternative—especially if you’d rather care for four-legged friends than little ones. Pet sitting gigs range from walking dogs during the day while their owners are at work to overnight stays when families are out of town. Just like babysitting, this role requires trustworthiness and reliability, but you’ll also need to be attuned to animals' unique needs. Experience with feeding, walking, and general pet care is essential to ensure you can handle the job confidently. While many successful pet sitters build their business through repeat clients and referrals, you can start by creating profiles on platforms like Rover or even leveraging social media networks like Facebook to connect with pet owners in your area. Babysitting and pet sitting are rewarding side hustles for those who enjoy caregiving. It depends on whether you enjoy kids or pets. 6. Become a tutor Potential earnings: About $25. 31 per hour based on hours worked and subject expertise. Difficulty: Moderate – requires subject matter expertise, communication skills, and the ability to adapt to different learning styles. Tutoring could be an excellent side hustle if you know a specific subject. You could tutor students at various levels, from grade school to college, depending on your strengths. Specializing in a particular subject—like math, science, or language arts—can make you more appealing to potential clients, especially if you don’t have teaching experience. One of the perks of tutoring as a side hustle is the control it gives you over your earnings and workload, compared to working at a tutoring center. Platforms like Wyzant, TutorMe, and Preply are great options for marketing your services. These platforms allow you to set your own rates and schedule while connecting with many students seeking help. Exploring local networks, schools, or community groups can help you find in-person tutoring opportunities. 7. Shoot stock photography Potential earnings: Some contributors report earning approximately $0. 05 per image per month, while more successful photographers can earn up to $3 per image annually. Difficulty: Moderate – requires photography skills, consistency, and understanding of market demand. While AI-generated content has increased, many businesses still prefer authentic visuals, leading to a sustained demand for stock photography. If you have a knack for photography and access to quality equipment, you can monetize your skills by contributing to stock platforms. Source Here’s how to get started: Capture high-quality images: Focus on diverse subjects in demand, such as business settings, lifestyle scenes, or nature. Choose reputable platforms: Upload your photos to stock websites like Shutterstock, Adobe Stock, or Alamy. Optimize metadata: Use relevant keywords and descriptions to increase the visibility of your images. Expand your portfolio: Regularly add new photos to enhance your earning potential. Also, if you have the necessary equipment and skills, consider diversifying into stock videos or drone footage, as these formats are also in demand. Keep in mind that building a substantial income from stock photography requires time and persistence. Success often depends on the quality and volume of your portfolio and staying attuned to current market trends. 8. Explore content writing and leverage AI Potential earnings: Freelance writers in the U. S. earn an average of $23 per hour, with annual earnings ranging from $42,500 to $65,500, depending on experience and workload. Difficulty: Moderate – needs strong writing skills, adaptability, and the ability to meet deadlines. If you have a knack for writing, content creation can be a lucrative side hustle for Gez that you can do from home. Opportunities include crafting blog posts, landing pages, press releases, and marketing materials. Consider leveraging AI-powered tools like Grammarly, ProWritingAid, or Jasper AI to enhance efficiency and output. These tools can help you identify grammar, spelling, and style errors, ensuring a polished final product. Integrating AI into your workflow allows you to take on more projects while maintaining high-quality standards, making it an ideal approach to scale your side hustle efficiently. Here are some popular platforms to get started: Upwork: Find freelance writing gigs in various niches. Fiverr: Create a profile and offer writing or editing services. Freelancer: Browse and bid on content writing projects. LinkedIn ProFinder: Connect with clients looking for professional writers. Source Additional resources Email Copywriting: The Complete Guide For Beginners How To Write A Blog Post: The Ultimate Guide How To Write Amazing Landing Page Copy 9. Offer web design services Potential earnings: Freelance web designers can earn between $30 to $200 per hour Difficulty: Moderate – requires an eye for design, understanding of user experience, and familiarity with web design tools. Web design is a popular side hustle that can be done easily from home. It’s a great opportunity for those with an eye for design and an interest in branding. Many businesses and individuals need simple, professional-looking websites, which makes this a profitable option even for beginners. You don’t need extensive technical skills to get started. The demand for clean and functional websites means you can focus on creating visually appealing designs that align with your client’s goals. This side hustle also allows you to work flexibly, taking on projects that fit your schedule. If you’re new to web design, drag-and-drop website builders like Wix, Squarespace, WordPress, or One are excellent tools. These platforms offer pre-built templates and customizable features, making creating websites quickly and efficiently easy without coding experience. Additional resources The Best Free Website Builders Best Landing Page Builder Tools Ecommerce Website Design: Best Practices 10. Become a musician for hire Potential earnings: $22. 97/hour on average Difficulty: Moderate to High – Requires musical skill, strong networking, and consistent self-promotion in a competitive industry. If you’re a musician, whether formally trained or naturally gifted, offering your musical services can be a rewarding side hustle. These services could range from live performances at special events like weddings and parties to producing beats or tracks for other artists and creators. This is a fantastic opportunity to build a career in music while expanding your connections in the industry. To stand out and grow your client base, consider these ways to promote your music: Leverage social media: Share your performances, beats, or original music on platforms like Instagram, TikTok, and YouTube to showcase your talent and attract potential clients. Network locally: Partner with event planners, wedding coordinators, and local venues to find performance opportunities. List your services online: Sign up on platforms like Fiverr, GigSalad, or SoundBetter to connect with clients who are looking for musicians to hire. Collaborate with other artists: Producing beats or collaborating on tracks can help you build industry connections while earning income. Build a website or portfolio: Create a professional site or portfolio where potential clients can listen to your music samples and learn about your services. By combining your musical skills with a strategic approach to promotion, you can turn your talent into a thriving side hustle and gain valuable experience in the music industry. 5 Side Hustle Mistakes to Avoid With a better idea of some of the best side hustles for Gen Z, let’s review a few mistakes to avoid when pursuing a side hustle. 1. Joining MLM/Pyramid schemes Multi-level marketing, also known as MLMs, network marketing, or pyramid schemes, is a business structure that many companies use to make their customers their salespeople. When sellers sign additional sellers under them, they make more money, hence the incentive to perpetuate the pyramid structure. MLM companies often encourage representatives to sell products to their personal networks and offer enticing incentives such as free trips, cars, and products. However, the financial outcomes for participants are frequently modest, with only a small portion earning significant money. While these incentives may seem appealing, they often mask the reality that achieving substantial financial success in an MLM is uncommon. Some examples of popular MLMs are PartyLite, MaryKay, Herbalife, and BODi (formerly known as Beachbody). 2. Not handling the legalities Sometimes, contractors or gig workers face legal issues. That’s why many side hustlers operate as sole proprietors or under an LLC. It adds legitimacy to their hustles and keeps things cohesive when they apply for licensures to avoid fines. If you’re unfamiliar with the concept, a limited liability company (LLC) is a separate business structure that protects its owners from the business’s liabilities and debts. If the business fails or faces legal action, the owners are off the hook, and the LLC assumes liability. LLCs have many other advantages, too, including tax and flexibility. That’s why you must choose between the best LLC formation services to ensure you follow the right path when forming your business entity. 3. Not saving for taxes When you're self-employed, you're responsible for your own income taxes. That means you need to set aside money to pay quarterly. Check the details early on or hire an accountant to do the paperwork to avoid falling behind when tax time rolls around. Managing your taxes can feel overwhelming when you’re running a side hustle, but it doesn’t have to be. Asset protection planning can help you leverage tax strategies to stay on top of your financial obligations. With asset protection planning, you can avoid surprises during tax season by organizing your finances and setting aside the right tax amount. Plus, this planning helps you fulfill your tax obligations while protecting your assets so you can focus on growing your hustle without unnecessary stress. 4. Over-investing Starting a new business can be exciting, but getting in over your head can also be easy. A side hustle is meant to give you an additional source of income, so make sure you're not overspending when you're getting started. It’s easy to get carried away buying a state-of-the-art drone or stocking up on fun crafting supplies. Keep track of expenses, and make sure you don't end up in the red. Also, pay attention to what's deductible and what's not. Not everything is a write-off. 5. Burnout Making extra money can be exciting, but pushing yourself too far and becoming exhausted is easy. For Gen Zers juggling multiple gigs or side hustles, managing your time is key to avoiding burnout. One simple time-management hack is to use a planner. Whether it’s a physical one or a digital app like Notion or Google Calendar, a planner is a great way to visualize your schedule and stay on top of your commitments. It’s also important to set boundaries and know when to say “no. ” As a gig worker, your energy is your biggest resource, and you don’t owe anyone more than you’ve already committed to. Protect your time, and don’t be too thin when you’re already at capacity. Remember, side hustles are meant to complement your life, not take over it. Balance is everything! The Best Side Hustles for Gen Success Side hustles are the perfect way to explore your passions, build new skills, and make money on your terms. Whether you’re ready to dive into an entrepreneurial adventure or prefer the stability of a part-time gig, there’s no shortage of opportunities to fit your lifestyle. --- ### Waitlist Landing Page: Examples & Best Practices > Discover the essentials of a powerful waitlist landing page. Generate leads and excitement before your product/service goes live. - Published: 2025-02-12 - Modified: 2025-02-12 - URL: https://moosend.com/blog/waitlist-landing-page/ - Categories: Examples, Landing Pages - Levels: Beginner Building anticipation and capturing early interest is key for the successful launch of a product, service, or feature. That’s where waitlist landing pages come in. You might think that these pages are just placeholders. The reality is that they are powerful tools to generate excitement, build trust, and gather leads before your product or service goes live. But building a great waitlist landing page is no simple task if you don’t know what to include and what strategy to follow. In this blog post, we’ll showcase standout examples of waitlist landing pages to get you inspired and break down best practices for creating your own. What is a Waitlist Landing Page? A waitlist landing page is a web page designed to generate interest and build anticipation for a product, service, or event that hasn’t launched yet. Its primary goal is to encourage landing page visitors to sign up and join the waitlist to be the first to know about what you’re offering once it launches. Waitlist landing pages are often also called coming soon landing pages or pre-launch landing pages. Apart from new products, features, or services, a waitlist landing page can be used for: Early access to discounts Launching a website, webinar, or course Events and conferences Physical store openings Ebooks or whitepapers Beta testing Now let’s see what components an effective waitlist landing page must have. Essential Elements of a Waitlist Landing Page To build a great waitlist landing page that captures attention and creates excitement, you need six key elements: Unique value proposition A compelling value proposition is the foundation of any successful waitlist landing page. It communicates the benefit of your upcoming product, service, or event and why potential customers should be excited about it. Instead of just stating what it is, focus on what it does for the user—whether it solves a problem, improves efficiency, or offers an exclusive advantage that competitors don’t. For example: a SaaS tool might highlight how it saves time by automating a tedious process. a consumer product could emphasize its premium quality, innovative design, or limited availability. a conference or webinar might promote exclusive speaker access, networking opportunities, or early-bird pricing. a membership program could highlight VIP perks, special discounts, or early access to new content. Your value proposition should be concise, benefit-driven, and aligned with your target audience’s needs. Pair it with a compelling headline and subheading to instantly capture attention. The more clearly you define your product’s unique benefits, the more likely visitors are to join your waitlist, eager to be among the first to access your offer. Waitlist value proposition Your product, service, or event may be great by itself. However, people need a reason to provide their email address and join the waitlist. The best waitlist landing pages create a sense of urgency, exclusivity, or reward to drive signups. To incentivize users, consider offering: Early access Special pricing Exclusive content VIP perks Behind-the-scenes information Limited spots For example, a SaaS company could promise beta access or a discount for early adopters, while a consumer brand could offer limited-edition products or behind-the-scenes previews. Your messaging should clearly state, "Here’s what you get by signing up. " so that your waitlist feels valuable. Pairing this with a persuasive call-to-action (CTA)—like “Join Now for Exclusive Perks”—encourages immediate action and maximizes conversion rates. Inspiring visuals High-quality, purposeful visuals are essential to attract attention as well as reinforce your product’s value and brand identity. Strong visuals create anticipation, making users more likely to join your waitlist. They also act as proof that the product is actively being worked on. A sleek, minimalistic design might appeal to professionals, while bold, vibrant imagery can energize consumer-focused products. Your coming soon page can include: Product mockups or prototypes Lifestyle images showing the product in real-world use Countdown timers GIFs Animations Compelling Call-to-Action (CTA) Since what you’re promoting isn’t ready to launch yet, your CTA button should clearly communicate that visitors are signing up for a waitlist rather than gaining immediate access. Instead of a vague phrase like “Get early access,” opt for precise wording such as “Join the waitlist for early access” or “Sign up to be the first to know” to set the right expectations. Additionally, CTA buttons should be visually distinct, easy to spot, and placed strategically throughout the page to maximize conversions. Use contrasting colors to make them stand out and ensure the surrounding copy reinforces what users can expect after signing up. Try it with Moosend Deadline/launch date The deadline or launch date helps create a sense of expectation and urgency. People will be eager to know when to expect your product or service or when it will become available. Sometimes, providing an exact date for the product launch may be difficult. In these cases, you can opt for a rough timeframe of completion. You can also use this as a benefit to encourage sign-ups. Let visitors know that by joining the waitlist, they’ll be the first to receive updates—no need to keep checking back. Phrases like “Be the first to know” or “Get launch updates straight to your inbox” can make signing up feel more valuable. Social sharing buttons Incorporating social sharing buttons in your waitlist pages can help make your page go viral. If your offer really stands out, people will want to share it with their friends and family. Social sharing buttons are also a great way to build hype around the new product or service. With this strategy, your waitlist subscribers do the marketing for you while you prepare for the upcoming launch. Bonus: Social Proof This is a bonus element that you may be able to include in your waitlist landing pages. If you have feedback or other kinds of social proof (e. g. , acquired through beta testing), you can include it in your pages to enhance credibility. 8 Effective Waitlist Landing Page Examples Now, let’s explore 8 of the best waitlist landing page examples we found to inspire your designs. 1. Made In Here, we have a waitlist landing page from the cookware brand Made In. This is a prime example of how you can create excitement for a new product, showcase its limited-edition nature, and make people “fall in love” with the product before it even launches. What works in this landing page example: Clear and compelling headline (GET VIP ACCESS) that immediately signals exclusivity. Strong value proposition with early access to a limited-edition item. High-quality visuals of the product with the popular chef make the offer feel premium and desirable. Frictionless sign-up form. The only field required is a phone number making it quick for users to join the waitlist. Bold and clear CTA ("UNLOCK ACCESS") that drives action. 2. GetResponse Here, we have a pre-launch landing page from GetResponse teasing the upcoming content monetization platform. We chose this campaign because it effectively highlights the value of the new service through clever messaging and the strategic use of headline colors. What works in this landing page example: The first part of the page emphasizes early access, and the subheading reinforces the value proposition by mentioning key features (AI course creator, paid newsletters). Brief “hero video” that explains the platform visually. Important details stand out (e. g. , CTAs, features at no extra cost for early birds, early bird pricing). Clever messaging that targets major pain points (monetization, automation, ease of use). 3. Miro This is a coming soon landing page from Miro teasing their new feature “Intelligent Canvas”. We liked this landing page example because it is clean, to-the-point, and doesn’t tire the visitor. It’s also easy to create a similar landing page template for your business. What works in this landing page example: Well-structured layout makes it easy to skim and digest information. Strategic use of white space to make the page professional and visually appealing. Focus on the visual side. The video section is large to ensure people watch it. Each section connects a feature with a tangible benefit. CTAs are repeated throughout the page to capture sign-ups at multiple touchpoints. 4. Anterior This waitlist landing page example is from Anterior. It is a highly effective page because it combines clarity, exclusivity, and a strong value proposition to drive sign-ups. What works in this landing page example: Action-driven headline that targets decision-makers. It establishes an innovative brand image. Modern visual design with futuristic gradient background to reinforce the innovation and AI theme. Clear explanation of the product ("Florence, an AI-powered clinical co-pilot") Security & Compliance section emphasizes enterprise-grade data protection and builds confidence. 5. Runway Here’s another great example from Runway. The page is visually striking and creates a futuristic, immersive experience. It excels in storytelling, branding, and evoking curiosity, but there are areas where clarity and conversion optimization could be improved. What works in this landing page example: Immersive page design that reinforces the idea of AI working in the background, which is the product’s core concept. Interactive feature highlights that provide a realistic look at how the AI works. Well-placed CTA that stands out and promotes exclusivity. What could be improved: Add a bullet-point list or small section detailing what waitlist members get (e. g. , early product access, exclusive insights, beta testing opportunities). The large CTA at the bottom is great, but there should be a mid-page reminder CTA to capture users as they scroll. 6. Wand Here we have a great coming soon page from Wand. It has great visual storytelling and presents the product as a simple solution to eliminate customer pain points. What works in this landing page example: Powerful heading with a subheading that offers a concise explanation of the tool’s magic. The page guides visitors through the whole product experience in a simple yet appealing way. The "See How People Use Wand" section showcases real-world applications, making the tool relatable and trustworthy. What could be improved: The landing page copy could create more FOMO with phrases like “Be the First to Try” or “Limited Spots Available. ” 7. Teachermatic This is a webinar waitlist landing page example from Teachermatic, that encourages signups. Let’s see what we can learn from it. What works in this landing page example: Frictionless signup process since the form is placed above the fold. Also, only three fields are required. Builds trust and transparency by clearly stating what users on the waitlist should and should not expect. Use of authentic language (“We don’t pretend we know everything”) to motivate users to sign up. 8. Agwa Here we have Agwa’s pre-launch landing page example. The purpose of this page was to assess the market need and generate interest for an innovative home garden solution. What works in this landing page example: Strong value proposition that communicates innovation and ease-of-use. The CTA button is action-oriented, promotes exclusivity and has high contrast. Step-by-step product visualization with close-up images and diagrams that explain the key features. How To Design a Waitlist Landing Page: Best Practices By now, you must have a pretty good idea about how you could go about creating a waiting landing page for your business. In this section, we’ll share bite-sized best practices that can improve the effectiveness of your landing pages: Focus on a clean, appealing page design: Simplicity usually enhances the user experience. Select a layout that complements your brand and lets you showcase its key benefits without tiring the reader. Most landing page builders also offer pre-made designs created by professionals. You can pick a clean design and customize it to your specific needs. Show people the value they get: Don’t fall into the trap of simply stating the features of your offering. Connect actual pain points with the solution you provide and show the benefits of using it. Craft a bold yet concise headline: This is the first thing visitors see so it needs to capture attention. The message needs to inform about what’s in the making without being overly clever. So, make sure it speaks directly to your target customers and how it benefits them. Complement your copy with high-quality visuals: Showcase the product or service in action. If your product is digital, use UI mockups; if it’s physical, lifestyle images are great. Consider videos or animations for added engagement. Create a frictionless signup form: Ask for as little information as possible (email address only if possible). If you require additional fields, you can explain why. Avoid long forms since they tend to discourage sign-ups. Optimize your pages for mobile devices: Ensure the page looks great on mobile. Use large buttons and easy-to-read text. Also, make sure your pages are lightweight and fast-loading. Use a countdown timer: Create a strong sense of urgency for your pages. If you also tailor your landing page copy to add FOMO, you can increase signups significantly. Ready To Start Creating? Whether you’re creating a waitlist landing page for a new product, service, feature or event, make sure to use the strategies mentioned above. Selecting a user-friendly landing page builder will make the whole process easier. And if you want to take things a step further, you can send updates through your email marketing platform and inform waitlist subscribers about the progress. This way, you’ll keep them interested until the launch day comes. --- ### Monthly Email Planner: March Edition [2025] > Plan your March email marketing with key dates, campaign ideas, and subject lines for International Women’s Day, Oscars, Pi Day, and more. - Published: 2025-02-10 - Modified: 2025-02-17 - URL: https://moosend.com/blog/march-email-planner/ - Categories: Email Marketing - Levels: Beginner March is that weird in-between month: too late for winter promos, too early for full-on spring sales. But don’t worry; your email strategy doesn’t have to feel stuck in limbo. With everything from the Oscars and Mardi Gras to Pi Day (because who doesn’t love an excuse to talk about pie? ), there’s plenty to work with. In our March email marketing planner, we break down the best email ideas for key holidays and events, share subject lines that get clicks, and give you templates to make your life easier. March Email Planner Overview: What to Send March offers plenty of opportunities to engage your audience, whether by celebrating achievements, rolling out Oscar-worthy deals, or embracing the first signs of spring. Here are the key dates you need to keep in mind: 97th Academy Awards (Oscars): March 2 (Date varies) Mardi Gras: March 4 (Date varies) International Women’s Day: March 8 Commonwealth Day: March 10 (Second Monday in March) Pi Day: March 14 St. Patrick’s Day: March 17 Spring Equinox: March 20 World Poetry Day: March 21 World Water Day: March 22 Now, let’s see how to craft effective messages for each event. 1. Academy Awards (Oscars) Lights, camera, action! The Academy Awards, taking place on March 2 in 2025, aren’t just a night for Hollywood’s biggest stars but a golden opportunity for brands to create engaging (and exclusive) campaigns. Whether your audience is celebrating film, fashion, or the thrill of competition, Oscars night is perfect for creative email marketing, including tips, promotions, and more. Email campaign: Curate themed content, exclusive offers, or interactive campaigns. Highlight best-selling products as “award winners,” create red carpet-style gift guides, or engage subscribers with prediction polls and sweepstakes. If your brand is in entertainment, beauty, fashion, or lifestyle, this is your moment to shine. When to send: To build anticipation, start the promotions a few days before the event, followed by a reminder the day before. A post-event follow-up will also capitalize on trending moments, from best-dressed recaps to surprise wins. Subject lines: Make your emails stand out with attention-grabbing subject lines. For extra flair, remember to add an emoji. And the award goes to... your next favorite product Your VIP pass to Oscar-worthy deals Roll out the red carpet for these exclusive picks Email copy: Use engaging, film-related language to match the occasion. For interactive campaigns, invite subscribers to vote for their favorite nominees or guess the winners. Visuals: Use sleek, cinematic designs with gold accents, spotlight effects, or bold typography reminiscent of movie posters. Red carpet imagery, award statuettes, and film reels will also do the trick. CTAs: Encourage action with compelling calls to action, such as “Shop the Winners,” “Cast Your Vote,” and “Get Your Exclusive VIP Deal. ” Example: GUCCI Gucci's March email marketing campaign embraces the glamour of the Academy Awards by showing custom designs worn by celebrities on the red carpet. It features well-known figures like Mark Ronson and Lily Gladstone, creating a connection between Hollywood prestige and Gucci’s craftsmanship. The editorial design also uses bold imagery, minimal text, and a focus on red-carpet moments. A secondary feature, Threads of Heritage, brings attention to Gucci’s collaboration with Indigenous designer Joe Big Mountain, adding a meaningful cultural element to the campaign. Overall, this email successfully balances aspiration, storytelling, and social proof. It invites subscribers to explore Oscars-inspired fashion while subtly showcasing Gucci’s brand values. Subject line: A Night at the Oscars Further reading: See how you can elevate your campaigns in our dedicated fashion brand email marketing guide. 2. Mardi Gras Mardi Gras, also known as Fat Tuesday, is the last day of feasting before Lent. It brings parades, masquerades, and lively festivities to cities around the world, most famously New Orleans. The holiday presents a fun opportunity for brands to engage audiences with bold, colorful campaigns. This year, Mardi Gras falls on March 4, but keep in mind that it changes every year based on Easter. In 2026, it will be on February 17, and in 2027, it will land on February 9. Email campaign: Run a themed sale, offering limited-edition products or hosting a giveaway. Restaurants and bakeries can highlight traditional treats like king cakes and beignets, while fashion and beauty brands can promote bold looks inspired by the holiday’s signature colors—purple, green, and gold. When to send: Start teasing your campaign a week in advance with early promotions or countdowns to prepare your audience for the occasion. Sending a reminder email the day before can also create urgency. Subject lines: Ends Soon! Shop MARDI GRAS bundles (Motorola) Mardi Gras Sale UP TO $800 OFF! (Motorola) Meals for Mardi Gras (Home Chef) Email copy: Your tone should be upbeat and festive, tying into the themes of celebration and indulgence. Use emojis, such as party poppers, to stand out in the inbox. Visuals: Bright, bold colors and dynamic imagery will reflect the festive nature of Mardi Gras. Think masquerade masks, beads, jazz musicians, and confetti-filled streets. Animated elements or interactive features can add an extra layer of excitement. CTAs: Shop the Celebration Get Your Mardi Gras Look Indulge Before It’s Gone Example: Home Chef Home Chef’s Mardi Gras embraces the holiday spirit with bold colors, playful copy, and a strong promotional hook. The headline "A Home-Cooked Parade" links the celebration to their kits, while the "16-Free Meals" offer is the focal point of the email. Design-wise, this March email marketing campaign incorporates Mardi Gras elements like beads and masks while the messaging is lighthearted. Phrases like "beads not included" add a bit of charm. Lastly, the clear CTA drives action, while a secondary link encourages menu exploration. Subject line: Say hello to Mardi Gras - have you picked out the baby in the cake? 3. International Women’s Day On March 8, the world celebrates International Women’s Day. Brands can build relationships and demonstrate their commitment to gender equity through education, recognition, and action. Thoughtful campaigns can highlight women-led initiatives, support female entrepreneurs, or contribute to causes that drive real change. Email campaign: Showcase women-led brands, share powerful stories, or launch an initiative supporting gender equality. Consider donating a portion of sales to a women-focused organization. You can also offer exclusive content featuring female voices or curate special collections inspired by famous women, such as Frida Kahlo or Rosa Parks. When to send: To build awareness, start promoting your campaign in the first week of March. A follow-up on March 8 should emphasize action, such as supporting women-owned businesses, attending an event, or joining a conversation. Subject lines: Create thoughtful International Women’s Day subject lines to communicate the value of your message. Adding flower emojis will also make them more visually pleasing. Celebrate International Women's Day with us (Caudalie) International Women's Day Giveaway (The Citizenry) Happy International Women's Day! (H&M) Email copy: Your messaging should be inspiring, inclusive, and action-driven. Rather than making this day about discounts, focus on impact and empowerment. For example, you can use copy like the following: “This International Women’s Day, we celebrate their achievements, honor their resilience, and commit to creating a future of equality. Join us in sharing their stories and making a difference. " Visuals: Use strong, empowering images featuring women from diverse backgrounds. Choose bold, modern designs that align with the themes of strength and unity. A minimal yet striking color palette—such as purple (a symbolic color of IWD), gold, or white—can make your message stand out more. CTAs: Call-to-action copy like “Support Women-Owned Brands,” “Join the Movement,” and “Celebrate With Us” are perfect to drive action. Example: SoYoung SoYoung’s March email marketing campaign blends storytelling and empowerment with a personal touch. It encourages community support and engagement by featuring the founder’s journey, female-founded brands, and inspiring quotes. The warm, earthy design reinforces inclusivity, while multiple CTAs invite readers to explore and connect. This campaign effectively merges purpose with brand identity, making it meaningful and engaging. Subject line: Happy International Women's Day Further reading: Take a look at some more International Women's Day email examples to get inspired. 4. Commonwealth Day Another great addition to your March email marketing planner is Commonwealth Day. Observed on the second Monday in March, this day recognizes the cultural diversity and shared history of 56 countries in Africa, Asia, the Caribbean and Americas, the Pacific, and Europe. This observance highlights themes of global progress, sustainability, and international cooperation, encouraging conversations about unity and development. Businesses can use this day to achieve global engagement by spotlighting cross-cultural connections, supporting global initiatives, or featuring products and stories from Commonwealth countries. This year, it falls on March 10, 2025, and in 2026, it will be on March 9. Email campaign: Share inspiring stories from Commonwealth nations, spotlight businesses from member countries, or promote products that celebrate cultural diversity. If your brand has a global reach, consider showcasing how your business contributes to positive change in these communities. When to send: Send an educational or awareness-building email on March 10. Subject lines: Celebrating Unity Across 56 Nations Commonwealth Day: Honoring Heritage & Progress Global Connections, Shared Values Email copy: Your messaging should be informative and inclusive, focusing on the Commonwealth's values of collaboration, sustainability, and cultural appreciation. Also, make sure your email copy is respectful and culturally appropriate. Visuals: Use imagery that shows cultural diversity, such as landscapes, people, and symbols from Commonwealth nations. A clean, modern design with blue and gold tones can align with the themes of unity and tradition. CTAs: Explore Commonwealth Stories Support Global Initiatives Learn More About This Day Template: Cultural awareness This newsletter template can work well for your Commonwealth email marketing campaign. The bold headline will allow you to convey the theme, while the structured content keeps the message concise and impactful. The CTA is direct and motivating, making it easy for readers to engage. To customize this for Commonwealth Day, add ways to support Commonwealth nations, highlight stories from different cultures, and use a CTA like "Discover Commonwealth Voices" to encourage engagement. Register to try it 5. Pi Day It’s the one day of the year when math lovers and pie lovers unite—because who doesn’t love an excuse to celebrate circles and desserts at the same time? Pi Day, observed on March 14 (3. 14), honors the mathematical constant π (pi). Over the years, it has also become a fun, lighthearted holiday filled with number jokes, geeky celebrations, and, of course, plenty of pie. That’s why Pi Day is the perfect addition to your March email marketing planner to engage customers with creative campaigns. Whether you sell food, education products, or anything even loosely related to circles, this day is all about having fun with numbers, deals, and delicious treats. Email campaign: Set up creative promotions to capitalize on the quirky, math-meets-dessert appeal. Offer $3. 14 discounts or “slice” prices on select products or feature circular-themed items. Bakeries, pizzerias, and food brands can highlight special pies or pizza deals, while other businesses can run contests, giveaways, or math-inspired challenges. When to send: Launch your promotions on March 14 with a playful subject line. Subject lines: Use fun and engaging subject lines to draw attention to your campaigns. To make them stand out, you can also use the pie emoji. Pi Day Has Arrived (Solo Stove) Sweeten Pi(e) Day with luscious Lipsticks (MAC Cosmetics) Celebrate Pi Day with Sweet Deals! (Lenovo) Email copy: Pi Day is about having fun, so don’t be afraid to be a little nerdy. For example, "What’s round, delicious, and scientifically proven to make people happy? If you guessed pie, you’re correct (but also, π! ). Visuals: Use playful graphics featuring pies, pizza, circles, and mathematical elements. A minimal yet colorful email design with numbers, equations, or pie charts (pun intended) can make the theme pop. CTAs: You can create clever calls-to-action, such as “Claim Your $3. 14 Deal,” “Get a Slice of the Savings,” or “Join the Pi Day Fun. ” Example: Jeni’s Ice Creams Jeni’s Ice Creams uses Pi Day creatively by tying the mathematical celebration to pie-inspired flavors, making their promotion feel relevant and fun. The playful headline—"Celebrate π Day with pie in ice cream! "—immediately connects the brand to the holiday while maintaining a lighthearted tone. The visual emphasis on limited-edition flavors and a well-placed "Shop Now" CTA encourage impulse purchases. Lastly, the bright, engaging design and conversational copy make the campaign feel natural rather than forced. Subject line: Happy (Strawberry Pretzel) Pi Day! 6. St. Patrick’s Day Grab your green, dust off your lucky charms, and prepare for a fun holiday. St. Patrick’s Day, celebrated every year on March 17, is all about Irish pride, good luck, and, of course, plenty of shamrocks and shenanigans. The holiday is associated with parades, traditional foods, or an excuse to enjoy a pint. St. Patrick’s Day is a golden (or should we say pot of gold? ) opportunity to run themed promotions regardless of your brand. Email campaign: Offer limited-time “lucky” discounts, surprise giveaways, or exclusive, green-themed collections. Food and beverage brands can feature drinks and recipes, while fashion and lifestyle brands can highlight green-inspired products. You can also create a “Find the Pot of Gold” promotion with hidden deals or mystery discounts. When to send: You can start your campaign a few days before March 17 to help your customers get ready for the holiday. Then, send your main email on St. Patrick’s Day with holiday wishes and a flash sale. Subject lines: Keep the tone playful and festive using lucky language and Irish-themed emojis, such as clovers and rainbows. A shamrockin' sale Don't miss our St. Patrick's Day deals (Home Chef) Forge Your Own Fortune This St. Patrick’s Day (Razer) LUCKY YOU St. Patrick's Day Sale! (Body Bliss) Email copy: Use witty wordplay and references to luck, gold, and shamrocks to encourage action. For example: "It’s time to shamrock and roll! Celebrate St. Patrick’s Day with —but hurry, this luck won’t last forever! " Visuals: Take advantage of bold green and gold accents. Playful animations, festive fonts, and lucky-themed icons can make the design pop. CTAs: Find Your Pot of Gold Get Lucky & Save Shop the Green Collection Example: Happy Socks Happy Socks’ March email marketing campaign for St. Patrick’s Day fully embraces the holiday’s festive theme with a bold green color palette that immediately captures attention. The copy leans into St. Patrick’s Day traditions, referencing luck, clovers, and gold while smoothly tying them into their product line. The campaign also maintains an engaging and quirky tone, making the promotion fun to engage with. The only drawback here is the dark email font on a deep green background, which could have been improved with a lighter color for better readability. Subject line: Prints for St. Patrick's Day 7. Spring Equinox The Spring Equinox marks not only the start of a new season but also a shift in mindset. With longer days and renewed energy, customers are ready to refresh their routines, from organizing their spaces to updating their wardrobes or prioritizing wellness. This shift creates the perfect opportunity to boost engagement through spring-inspired campaigns promoting seasonal must-haves, wellness tips, or sustainability initiatives. March 20 is the moment to start fresh, so let’s see how to help your audience do the same. Email campaign: Promote spring collections, wellness products, decluttering guides, or sustainability efforts. Brands in beauty, home decor, and lifestyle can focus on seasonal refreshes, while wellness brands can highlight rejuvenation and self-care. Consider an interactive campaign, such as a “Spring Reset” challenge or a product quiz that helps customers embrace the new season. When to send: Deliver a beautiful campaign on March 20 to mark the beginning of your spring-themed promotions. You can then create a series of emails to target customers throughout spring. Subject lines: Spring Forward with 23% OFF EVERYTHING! Today Only (FILA) Spring Has Almost Sprung! (Rogue + Wolf) Flower Arranging & Yoga (FRAME) Email copy: Use energetic copy and spring-related language to evoke feelings of renewal and excitement. Add words like fresh, bloom, awaken, brighten, flourish, renew, refresh, and thrive to capture the essence of the season. Visuals: Soft, natural colors like greens, pastels, and earth tones can create a fresh and calming look. Include images of blooming flowers, sunlight, and nature. A clean, minimal design will also enhance the feeling of “spring cleaning. ” CTAs: Refresh Your Routine Spring into Action Embrace the New Season Template: Spring into action This responsive March email marketing template is perfect for capturing the essence of spring (and Easter if you plan your email campaigns early). The earthy tones, soft greens, and natural elements reflect the transition into spring, creating a clean and calming aesthetic. The layout focuses on seasonal trends while maintaining a light, inviting feel. Add your spring must-haves, from wardrobe updates and home refresh ideas to wellness essentials, to make this template work for a Spring Equinox campaign. Also, keep the CTA action-oriented, guiding customers to "Refresh Your Season" or "Start Spring Fresh. " Try it 8. World Poetry Day Words have the power to inspire, move, and connect us, and World Poetry Day, on March 21, celebrates that magic. Established by UNESCO, this day honors poetry’s role in cultural expression, storytelling, and preserving the beauty of language. From the classics to modern verses, poetry can evoke emotions, challenge perspectives, and bring people together. While you may think World Poetry Day isn’t a priority for your brand, it’s a unique way to connect with your audience and promote your products. Email campaign: Celebrate by collaborating with poets, creating exclusive poetry-inspired products (think Edgar Allan Poe-themed collections), or hosting special events. Engage your audience with poetry readings, interviews with writers, or user-generated poetry challenges. When to send: Since World Poetry Day is mostly about appreciation and reflection, send your email on March 21 to maximize engagement. Subject lines: Exclusive x Collection Unveiled! Poetry That Inspires—Join the Celebration A Verse for You on World Poetry Day Email copy: World Poetry Day is about emotion and creativity, so your email should feel immersive and inviting. If you want to add a sales pitch, ensure it’s organic. Visuals: Choose an elegant, minimalist design with handwritten or typewriter-style fonts. Use soft, warm tones or deep, rich hues. You can also add pages from a book, a typewriter, abstract visuals, or animated text that mimics the flow of a poem. CTAs: Discover Timeless Poetry Share Your Favorite Verse Celebrate the Art of Words Example: MATEO MATEO takes a unique and compelling approach to World Poetry Day by featuring poet Amanda Gorman. Their March email marketing campaign has a clean design that keeps the focus on the artist, making the message feel personal and culturally relevant. By showcasing the poet wearing the jewelry, the brand creates a story-driven connection between literature and style. Lastly, the 20% discount is perfect for encouraging customers to click on the CTA. Subject line: Poet Amanda Gorman wears our Pearl Dot Hoops 9. World Water Day Water is essential to life, yet billions of people worldwide lack access to clean and safe water. World Water Day is a global initiative to raise awareness about water conservation, sustainability, and the importance of protecting this vital resource. Celebrated annually on March 22, this is the ideal time to engage your audience and drive meaningful impact. Email campaign: Feature a campaign that showcases how your brand supports water conservation—whether through sustainable packaging, water-efficient production methods, or nonprofit collaborations. Consider launching a limited-edition product where proceeds go toward clean water projects or offer discounts on sustainable collections. When to send: Schedule your campaign for March 22. You can also schedule your emails throughout the day to promote your products and educate your audience. Subject lines: In Honor of World Water Day! (The Blonde Abroad) Take $20 off and pay it forward for World Water Day (LARQ) In honor of World Water Day (Levi’s) Email copy: Make your message clear, impactful, and solution-focused, showing customers how they can contribute to water conservation. Inspire action by highlighting small, meaningful steps they can take and how your brand is making a difference. Visuals: Add (background) images featuring water, oceans, or nature to evoke a sense of responsibility and connection. A blue and earthy color palette is perfect for the theme. CTAs: Shop Sustainable Support Clean Water Efforts Join the Movement Example: GUESS GUESS' March email marketing campaign for World Water Day connects sustainability with fashion by highlighting water-saving techniques in denim production. The clean design and action-driven copy show the brand's commitment to reducing water waste and promoting more eco-friendly solutions. The co-founder's quote in the header, "Eco is the smart choice," is an excellent way to show they are serious about this important issue. Subject line: It’s World Water Day Spring Email Marketing Checklist for Better Engagement Spring is all about new beginnings, making it the perfect time to refresh your email marketing strategy. After planning your campaigns, take a moment to spring-clean your email list, fine-tune engagement strategies, and prepare for seasonal sales. How? Follow our checklist below to clean up, refresh, and optimize your email marketing. 1. Refresh your email list Keeping your list healthy improves email deliverability and ensures emails reach the right people. Remove inactive subscribers who haven’t engaged in months to boost performance. Run a re-engagement campaign with a special offer or survey before saying goodbye. Check for duplicate or invalid emails to keep your list accurate and efficient. 2. Update your design & messaging New, spring-themed designs will make your campaigns more engaging and relevant to your audience. Incorporate spring colors like soft pastels or nature-inspired tones for a fresh look. Update visuals and layouts to feel lighter, brighter, and more inviting. Align messaging with the season by focusing on renewal, wellness, and sustainability. 3. Plan your spring promotions Spring-themed campaigns are perfect for celebrating the new season and driving sales. Build campaigns around key seasonal moments, such as the Spring Equinox and World Water Day. Highlight seasonal must-haves, such as clothes and home decorations, provide organization and cleaning tips, and announce new collaborations. Create a “Spring Refresh” sale to encourage customers to update their routines. Offer limited-time bundles featuring spring-ready products to boost urgency and conversions. Launch a sustainability-focused promo by showcasing eco-friendly collections or donation-based campaigns. 4. Optimize for engagement Make your emails more engaging and interactive by following a few quick steps: Test subject lines that capture the season’s energy. Use interactive elements like quizzes, surveys, or GIFs to encourage engagement. Incorporate countdown timers for spring sales or limited-time offers. Encourage user-generated content by asking subscribers to share their spring refresh stories or photos. 5. Personalize & segment A one-size-fits-all approach will not work. Customers expect emails that feel relevant to them. Spring is a great time to refine your targeting and deliver tailored content that resonates. Segment your list based on shopping behavior, interests, or past purchases. Personalize offers by suggesting products that align with customers’ seasonal needs. Send targeted recommendations based on browsing history or abandoned carts. Celebrate milestones like birthdays or anniversaries with exclusive spring-themed perks. March Email Marketing Templates To help you save time and stay inspired, here are some more ready-to-use templates you can customize for your brand. Whether launching a spring sale, celebrating a holiday, or refreshing your messaging, these templates will help you create impactful emails easily. 1. Spring elegance This elegant template is perfect for spring sales, floral promotions, and seasonal events. The clean layout and pastel colors make it ideal for Commonwealth Day, the Spring Equinox, or International Women’s Day. You can customize it by swapping images for seasonal collections, updating product descriptions, and adjusting CTAs to fit your campaign. Sign up to try it 2. Spring party mood This bright and playful template is great for food and beverage brands, spring events, and seasonal promotions. The warm colors and fun imagery make it perfect for Mardi Gras, Pi Day, or any spring-themed campaign. Customize it by featuring limited-time flavors, pairing products for a themed promotion, or encouraging customers to visit in-store. Swap out the images to match your offerings, tweak the CTA for your goal, and use engaging copy to bring energy to your campaign. It is ideal for restaurants, cafes, and brands launching seasonal specials. Customize it 3. Seasonal lifestyle & sustainability This ocean-inspired template is great for brands promoting sustainability, seasonal refresh, or outdoor products. The colors and visual placement make it perfect for World Water Day and Spring Equinox campaigns. Customize this March email marketing template by changing the hero image, updating the CTA, and featuring eco-friendly or seasonal products. You can also add a short message about your brand’s sustainability efforts. This template works well for mindful shopping, spring promotions, and eco-conscious campaigns. Try it Spring into Action with March Email Marketing From Oscars glam to Pi Day quirks, March will offer you numerous opportunities to engage your audience and boost your conversions. Now, you can start planning by following our campaign tips, refreshing your strategy, and spring-cleaning your email list. And while this will set the foundation, execution is what turns ideas into impact. With the right tools, you can fine-tune timing, personalize content, and optimize performance, ensuring your emails don’t just land in inboxes but inspire action. If you're looking for a simple way to bring your spring campaigns to life, sign up for a free Moosend account. Explore the intuitive editor, customize ready-made templates, and see how effortless it can be to create impactful emails that drive results this season. --- ### Lead Magnets: Can They Help Grow Your Email List? > Are lead magnets as effective as they sound? Explore some of the most popular types and learn best practices to boost your conversions. - Published: 2025-02-07 - Modified: 2025-02-07 - URL: https://moosend.com/blog/lead-magnets/ - Categories: Marketing - Levels: Beginner You've spent two weeks crafting an ebook and a few more days building a landing page to promote it. The moment you see 100 downloads, a proud smile spreads across your face. Fast forward two months, and your manager asks, "How many conversions did we get from that ebook? " You quickly check your reports and feel disappointment: Zero. So, is creating lead magnets worth all that effort? While they can be ideal for boosting brand awareness, what about actual conversions? In this post, we'll dive into the world of lead magnets and reveal how to create resources that align with your goals. Discover some of the most effective types of lead magnets and tips to boost conversions. What Is a Lead Magnet? A lead magnet is a free, valuable marketing item, such as a worksheet, guide, or case study, offered to potential customers in exchange for their contact information. By adding those leads to their email lists and nurturing them with helpful content, marketers position themselves as thought leaders in their field and boost their conversion rates. A good lead magnet resolves a pain point prospects face. With a dedicated follow-up strategy, it can also gradually introduce them to your products or services. It should be credible and up-to-date, full of valuable information to gain people’s trust and move them down the funnel. Lead Magnets Pros & Cons Lead magnets often pose a dilemma about their usefulness among marketing professionals. Some claim they help collect emails you wouldn’t get otherwise, while others say that they don’t bring qualified leads, and instead brim email lists with disengaged contacts. To clear the air, let’s explore some pros and cons: Lead Magnets Pros Help businesses build their email lists fast and gradually nurture leads through valuable content. Inform marketers about the interests and pain points of their target audience to capitalize on them in the future. Lead to high conversion rates if they align with consumers’ pain points and needs, when combined with smart lead nurturing actions. Help marketers spread the word about a brand to people who aren’t aware of it. Position businesses as industry experts to win people’s trust. Stand out among competitors through original content. Lead Magnet Cons Need time and several resources to create, such are graphic design skills and tools. Have a short life span and need to be updated regularly to stay relevant. Need to set up a dedicated nurturing strategy to turn those leads into customers and prevent low engagement. Potentially hinder email engagement rates and brand reputation when they don’t fulfill subscribers’ expectations. No guarantee that people are interested in similar content, and that they’ll engage with the brand. So, are lead magnets effective? The correct answer would be: It depends. eCommerce and SaaS businesses can benefit hugely from lead magnets if they appeal to their target audience. Plus, considering what customers would like to see in each customer journey stage can lead to higher success rates. However, if you don’t have the resources to create lead magnets or lack lead generation expertise, maybe you should try other techniques instead. Besides, if you have a long sales cycle, lead magnets may get lost in the noise, compared to other targeted customer acquisition tactics, such as retargeting ads. Best Types of Lead Magnets with Examples Here are 10 popular lead magnet ideas most brands use to grow their email lists. Plus, explore top lead magnet examples for each case to get inspired: 1. Ebooks/Guides Create free ebooks and guides to share in-depth information about a topic potential customers would love to explore. While they take time to create, they show prospects how much effort you put in for them. Audiobooks and gated podcasts can also fit in this category. For instance, HubSpot offers various digital marketing ebooks to gradually introduce website visitors interested in their platforms to their assets and eventually convert them. 2. Templates These premade resources not only help potential customers resolve a specific pain point but also save valuable time during working hours. For example, a worksheet or a roadmap can do the trick. Here’s a marketing calendar template by Moosend helping users complete important strategic tasks, such as SWOT analysis and budgeting: 3. Checklists/ Cheatsheets Help prospects keep track of a certain task related to your offers, hinting at them how your product or service can elevate their performance or experience. You can also create an infographic to make it more interactive or a ready-made spreadsheet. Check out this amazing checklist example by Calm helping prospects to grow their mindful management skills: 4. Quizzes Interactive quizzes help businesses collect email addresses from potential customers and offer a highly targeted experience to them. And a personalized marketing approach can be powerful for a business. Here’s a relevant example by Gentleman’s Gazette to put ideal customers in their sales funnel: 5. Webinars Get your potential customers’ opt-in by hosting free webinars–or even online courses–that will grab their attention. These new leads will get to know different aspects of your business straight away. From viewing you as a thought leader in your niche to learning about your assets, it’s easy to win their trust faster. Check out this lead magnet by Zoom targeting healthcare business owners and professionals: 6. Free Trials/Demos If you’re in the SaaS industry and want to give prospects a real-time experience of your product or service, set up free trials or demos. Most businesses provide free trials for 14 or 30 days to increase the chances of converting those leads. Or they offer demos to clients with high revenue potential, providing them with a more enhanced experience. For example, Prime Video has a 7-day free trial, followed by an automatic renewal to gain more customers. 7. Case studies Social proof plays a key role in attracting new customers. Show them how other businesses met their goals with your products or services. This way, they’ll understand how your offers work and will be tempted to join you. If you target different industries, it’s best to create different case studies or ask them to clarify their niche in the lead capture form. Check out how Dreamfuel approached it: 8. Whitepapers Conducting original research can put you on the map of thought leaders and innovators in your field. Give access to potential customers interested in gaining your latest insights and let them learn more about your products and services, including how they will benefit their work. Have a look at this research report by Sitecore and Deloitte to get a better grasp: 9. Free tools Some businesses go the extra mile and create free tools to get new leads in their pipeline. Create an asset highly relevant to your product or service that will help website visitors complete a specific task and want more from you to excel in their work. For instance, AnswerThePublic gives website visitors three searches per day, aiming to nurture visitors searching for more: 10. Free consultations For certain services, such as coaching or counseling, you can offer free consultations–usually up to thirty minutes–to promote your work and set the right expectations. You can connect your website with your calendar to simplify the process or ask for more information before booking a slot to ensure that leads are qualified. Growth Center invited prospective clients to book a clarity call to introduce them to their service: There are more resources a business can use as a lead magnet, such as libraries, free courses, or even access to a private community group. It’s up to you to decide what type of content your target audience needs to convert and how to serve it to them. How To Create an Effective Lead Magnet Strategy Do you believe that lead magnets would be a great addition to your existing content marketing strategy? Follow this quick step-by-step guide to remove potential blockers and promote your brand wisely to meet your goals: 1. Define your target audience One of the first steps to creating lead magnets that will boost your conversion rates is defining your ideal customers. Try to figure out what their biggest pain points are and why. But how will you source that information? Well, in multiple ways. For example, you can send a survey to your existing customers to gain insights into their preferences, needs, and habits. Or use social listening tools to watch online conversations and discussions related to your industry. Plus, if you have an online blog or send newsletters, you can do performance analysis to get a clear indication of what your audience needs. Finally, look for relevant market research and reports to understand trends in your industry. Overall, collecting information from various sources will let you reach safer conclusions and create powerful lead magnets that will resonate with your audience. 2. Create the lead magnet And now it’s time for the creative part; crafting the lead magnet. Select the format of your lead magnet and gradually bring it to life. Think of what your audience would love to read. For example, C-level executives would be more interested in a whitepaper while individual contributors may find a cheatsheet more useful. If you’re a small business owner with limited resources, you can start with a simple spreadsheet or pdf. Ensure that the content is high-quality and add your logo. To build something more elevated, use design tools such as Canva or Adobe Illustrator to build it from scratch. Use your brand colors and assets to create a consistent experience across channels. You can also repurpose an existing piece of content that performs well and enhance it to make it more attractive. This will not only save you time but will also likely secure high engagement rates since it’s already tested. Finally, make sure to optimize your lead magnet for mobile devices. Some of your visitors will access them from tablets and smartphones, so secure a great experience for them, too. 3. Design the download form You’ve crafted a lead magnet and you’re ready to display it. The next step is to create an effective signup form to start collecting email addresses. Determine the type of fields you should add to gather important information about your leads. For example, if you’re in SaaS, you can ask the subscribers’ work email addresses and their job title. Avoid adding too many fields as this might prevent potential customers from filling them in due to lack of time or privacy concerns. Adding links to your GDPR compliance page, or similar regulations based on your location, may take away some of those worries. Then, decide where your lead magnet and form will reside in. You can try different approaches. For example, you can set up a pop-up form on your homepage or your highly performing website pages. Whatever you choose, help potential customers spot it fast. Place it at the top of a page or add it in an exit-intent pop-up to secure visibility. 4. Build a dedicated page If you’ve created a lead magnet that can turn into a revenue-generating machine, such as a free trial and consultation option, creating a dedicated landing page is a must. When crafted effectively, a landing page can lead to a high conversion rate. You can also optimize it for SEO to be found through search engines by people with intent. Include all the essential information visitors will need to decide if this resource is relevant to them and what they’ll achieve by getting it. Add the covered topics and benefits with bullet points to be readily visible. Plus, ensure navigation is easy through clear and attention-grabbing headlines. Many tools offer dedicated landing builders with premade assets to craft effective landing pages. For example, Moosend offers ready-made landing page templates and subscription forms to promote your lead magnets in simple steps. Start for free 5. Promote your lead magnet Apart from promoting your lead magnets strategically through your website and organically through SEO-optimized landing pages, you can take additional actions for different customer journey stages. Let’s explore some use cases. First, you can share the resource via email with qualified leads to move them down the funnel and motivate them to share it with their peers. Or share it on social media to nurture people who’re already aware of your brand and get them some steps closer to conversion if they fit your ICP. Finally, if you have some extra budget to spare, you can promote your lead magnet through paid ads, especially retargeting. For example, you can promote an ebook via LinkedIn ads to attract professionals interested in your offers. 6. Build a thank you page Building a thank you page for people who’ve filled in your form is not just polite. It’s a strategic move to start interacting with potential customers. An opportunity to express gratitude, provide value, and guide your leads towards the next steps in their journey with you. So, what does a great thank you page consist of? Start with a heartfelt thank-you message and provide some next steps. For instance, you can invite them to your social media profiles, your eCommerce store or blog to increase the touchpoints. Overall, incorporating a well-designed thank you page into your lead magnet process can enhance the user experience and bring opportunities for engagement and conversions. Here’s a great thank-you page example by Leadpages: 7. Send follow-up emails Apart from a dedicated page, set up a thank you email with similar copywriting with the resource attached. But don’t leave it there. Create a drip campaign series with relevant content to keep nurturing your audience while they’re still warmed up. To streamline your email marketing efforts, use an automation software tool to save time. Services like Moosend offer premade automation workflows to set up these follow-up emails in simple steps. Try for free However, avoid overwhelming your new subscribers with more free content and unlimited messages. Instead, stick to a few follow-ups and consider nudging those who don’t convert down the line to see if they’re still interested. If they’re not, remove them from your lists to secure high deliverability and brand reputation. 8. Monitor the performance Keeping track of the performance of your lead magnet is essential to meet your goals. Otherwise, it’s more like a leap of faith rather than a strategic decision. The performance doesn’t rely solely on the lead magnet quality, but on the means you use to promote them. Let’s imagine that you’re promoting a webinar through a landing page. Apart from the number of registrations, the attendance rate, and conversions, you should also track the performance of the landing page. Check out the time spent on page, bounce rate, landing page views, and similar information to evaluate its functionality. By monitoring performance metrics, you’ll find the weaknesses and strengths of your lead magnet strategy to make much-needed improvements. For example, you can create a shorter sign-up form version or alter your conversion pathways. Tools like AB testing can help you make more correct decisions. Will Your Lead Magnets Turn Out Successful? To create effective lead magnets and meet the brand’s goals, you need to work on them mindfully, before and after setting them up. But first, you need to decide what success means to you. So, if you want to promote your products or services to win more customers, it’s worth taking the time to build something big, such as an ebook and set up a dedicated nurturing strategy to convert your leads. But if you just aim for more traffic and awareness, simple but helpful templates can do the trick with fewer resources spent. --- ### Content Marketing and Conversion: How to Boost Sales with Your Blog [2025] > Boost sales with content marketing and conversion strategies. Learn how to optimize your blog to attract, engage, and convert customers. - Published: 2025-02-05 - Modified: 2025-02-05 - URL: https://moosend.com/blog/content-marketing-boost-conversion/ - Categories: Marketing - Levels: Beginner Investing in content marketing is a powerful way to attract organic traffic and increase brand awareness. But beyond visibility, did you know your blog can also drive conversions? Many businesses focus on blogging for engagement, but your content can actively encourage sales with the right strategy. From guiding potential customers through the buying journey to showcasing your expertise, your blog can be a key player in turning readers into buyers. Let’s dive into how content marketing and conversions connect—and how you can optimize your blog to boost sales. 1. Align Your Blog with the Buyer’s Journey People turn to the internet for various reasons—whether they’re looking for information, solving a problem, or researching products and brands. That means there’s a strong chance potential customers will discover your business through your resource pages. But for them to stick around (and eventually convert), you need to offer engaging, high-value content that meets their needs. However, creating content that genuinely drives conversions isn’t as simple as publishing blog posts. To make your blog a powerful sales tool, you first need to understand your audience—what they expect from your brand and how they move through the buying journey. Start by identifying your buyer personas’ key pain points at each stage of their decision-making process. Dig into their needs, aspirations, and priorities. Research industry trends and revisit audience data to pinpoint topics that will attract, engage, and guide them toward the next step. By grounding your content strategy in real audience insights, you can craft blog posts that don’t just inform but actively support conversions at every stage of the sales cycle. 2. Select Topics that Address All Buyer Personas' Needs Once you’ve mapped out your buyer personas’ journeys and identified their interests and pain points, the next step is choosing the right blog topics. A well-researched content strategy ensures your blog attracts potential customers and supports conversions—whether that means capturing leads or driving sales. Here’s how to approach it: Start with keyword research: Identify relevant search terms that align with different stages of the buyer’s journey. This helps shape your content calendar and ensures long-term optimization. Divide content into four key categories: Align topics with the four stages of the buying process: Awareness (educational topics), Evaluation (solution comparisons), Purchase (action-driven topics), and Loyalty (nurturing content). Target different audience segments: Even if some buyer personas make up a smaller portion of your market, addressing their needs can give you a competitive edge. Identify content gaps: Look for gaps in competitor content and fill them with valuable insights. Example: Bay Alarm Medical Bay Alarm Medical is a great example of a business that does an excellent job with its topic selection. This brand effectively targets three distinct buyer personas by choosing topics that address the pain points of the elderly, their loved ones, and professional caregivers. Their articles cover various subjects, including financial advice for seniors, elderly caregiving support, senior safety, medical alert equipment, and more. This versatile approach to topic selection allows the business to attract multiple audience segments simultaneously while the high-quality content engages readers, establishes brand credibility, and encourages conversions. 3. Identify the Role Each Blog Post Plays in Conversion Even with a well-planned content strategy, there’s one crucial step before writing: defining each blog post’s role in the conversion process. Every post should have a clear objective and align with its audience segment to drive meaningful results. One of the biggest pitfalls in content marketing is using the wrong call-to-action (CTA) at the wrong time. Here’s what to watch out for: Overly aggressive CTAs in early-stage content: Using strong sales language in awareness-stage posts can drive readers away instead of encouraging engagement. Missed conversion opportunities in bottom-funnel content: For posts targeting ready-to-buy consumers, leaving out product links or "add to cart" CTAs can create unnecessary friction, causing visitors to drop off. So, to ensure you don't make a faux pas during this part of the content strategizing journey, do your best to understand which segments of your audience are most likely to read a specific post. Also, it’s crucial to gauge how boldly you can connect the content with a conversion mechanism. For example, a blog post focused on brand awareness shouldn’t feel like a sales pitch. Instead of pushing products, the goal should be to introduce your brand, provide value, and position your business as a trusted authority. Examples: REI, Pergola Kits & Transparent Labs REI's “How to Choose and Use Sunscreen” is an excellent example of a blog post that exists purely to draw traffic and create awareness of the brand as a trustworthy problem solver. You'll note that it's perfectly optimized for informational intent without placing sales pressure on the reader. Source Alternatively, if you're targeting consumers closer to the middle stages of the buyer's journey, you could include subtle product mentions in your content. Now, let’s see Pergola Kits’ “Transform Your Outdoor Living Space to Increase Home Equity” article. You'll notice that the blog post still prioritizes informational value. However, it also includes contextual product page links with minimal sales language. Source Lastly, when trying to engage and convert consumers who are likely to make a low-risk impulse purchase, you can include strong calls to action in your content. In these cases, you can directly position your products as the solutions to your readers' pain points. You can even present web visitors with UI elements that allow them to convert without visiting any additional pages on your site. If you check out Transparent Labs’ post on “How Long Does It Take to Rehydrate Your Body,” you'll see that the brand repeatedly includes images of its product throughout the article. But, knowing that this isn't enough to truly enhance sales, the brand also places a direct product page link in a relevant section, where it's most likely to lead to a purchase. Source 4. Provide Personalized Solutions with Interactive Content Once you’re ready to start creating content, it’s important to invest your time and marketing budget in strategies that deliver the best results. One powerful way to drive sales through your blog is through interactive content that provides readers with personalized answers and solutions. Quizzes and calculators, for example, are highly engaging formats that attract awareness-stage consumers. Plus, by incorporating a conversion mechanism—such as capturing contact details in exchange for results via email—you can seamlessly guide leads into your sales funnel. To maximize the impact, an email marketing and marketing automation tool like Moosend can help automate this process—ensuring quiz results or calculator insights are delivered instantly via email while segmenting leads for personalized follow-ups. This way, you can continue nurturing prospects with relevant content that moves them closer to purchasing. Try Moosend Example: Doe If you look at Doe, you'll see that this brand follows this precise strategy to maximize content marketing conversion potential. By inviting web visitors to find their perfect lash style, Doe effectively grabs their attention, learns about their wants and needs, captures them as leads, and presents them with personalized product recommendations that encourage purchases. Source 5. Highlight Your Products Effectively With increasing product versatility, financial pressures, and the growing demand for brands to align with audience values, converting potential customers can be challenging. In some cases, these hurdles may seem difficult to overcome. However, if you’re selling physical products—especially lifestyle items—you have one major advantage: online buyers rely heavily on product images when purchasing. To maximize your blog’s conversion potential, use this space to showcase your products in the best possible light. Additionally, consider creating an aspirational connection with your audience—studies show that 39% of the global population identifies as aspirational buyers, meaning they seek products that align with their desired lifestyle. Example: Modern Furnishings Modern Furnishings does this spectacularly in its blog section. Source Here, the business presents readers with different furniture manufacturers, strongly emphasizing each brand's unique aesthetic appeal, commitment to sustainability, or multifunctional approach to design. The final result is content that expertly aligns consumer aspirations with specific products, but that's not all. Thanks to a well-placed CTA at the end of the article, it also invites readers to explore the mentioned products (and hopefully purchase them). 6. Use Video Content in Your Posts Another powerful way to create content that boosts conversions is by incorporating video. Video content is engaging, easy to consume, and can significantly influence purchasing decisions. Whether it's a product demo, a customer testimonial, or an explainer video, well-crafted videos help build trust, showcase your offerings, and keep visitors engaged longer. By integrating video into your blog posts, you can enhance storytelling, simplify complex concepts, and create a more immersive experience that resonates with potential customers. According to research: 82% of consumers have purchased a product or service after watching a video. 89% of consumers want more video content from brands. 87% of people are more likely to trust a brand that produces high-quality video content. 44% of buyers prefer learning about products and services through short videos. There are several ways to incorporate video into your blog strategy to boost engagement and conversions. Turn your blog posts into videos to provide a visual summary, catering to different learning preferences and improving retention. Embed product demos and tutorials to showcase how your offerings work, making it easier for potential buyers to see their value. Lastly, feature customer testimonials and case studies to build trust and credibility, helping prospects feel more confident in purchasing decisions. Example: Chisos In their blog post, Chisos allows visitors to consume their content in video format. This results in a more engaging content page with a higher conversion potential. It's also a great way to facilitate product understanding, as multimedia formats provide much more educational value than plain text. Source 7. Use Customer Success Stories Nearly all buyers conduct research before making a purchase. While your blog can position your products as effective solutions, remember that people trust user-generated content (UGC) more than branded messaging and often rely on social proof when making decisions. To leverage this, use your blog to showcase credible content formats like case studies and customer stories. These testimonials are especially valuable in the mid-to-low stages of the buyer’s journey, as they provide detailed insights, highlight product strengths, and offer real-life examples of how your solutions benefit users. Example: Printful A great example of a brand that uses blog social proof to influence consumer buying behavior comes from Printful. Source This brand dedicates an entire section of its Blog to Success Stories, knowing that these articles effectively elevate brand trust and (consequently) conversion rates. What stands out in this brand's approach is just how diverse Printful's customer stories are. This helps the business demonstrate the full breadth of its products. Plus, it emphasizes the sheer number of buyers who have put their trust in the brand and have seen positive returns from their investments. 8. Boost Loyalty by Enhancing the Customer Experience As you focus on the production process for effective content that drives sales, don't fall into the trap of only focusing on new customers. Yes, publishing blog posts is a great way to reach new people, nurture them into high-quality leads, and encourage them to convert. However, every business leader knows customer retention and loyalty deliver a much higher ROI than customer acquisition. You need to dedicate at least a section of your blog to existing customers. You can significantly enhance customer satisfaction by developing educational tutorials that elevate the onboarding process. Plus, this type of content can be a great way to expose your customers to solutions that could supplement their product experience, directly boosting re-purchase intention among your clients. Further reading: Visit our guide to learn how to create a loyalty program for your customers. Example: Head Head has a marvelous guide on “How to Hold a Tennis Racquet. ” This article is a great introduction to racquet sports for beginners and a valuable resource for those who own a Head racquet. Source Plus, it can be seen as a refresher course for people who haven't played in a while, giving the brand an excellent opportunity to remind existing customers about additional equipment that could help improve their game. 9. Use Analytics to Understand Each Blog Post's Effectiveness Creating great content is just the beginning. To increase your blog’s impact, you need to continuously monitor, analyze, and refine your content strategy to ensure strong ROI. Track Key Performance Indicators (KPIs) To measure your blog’s effectiveness, use analytics tools to track essential metrics, such as: Organic traffic: See how well your content attracts visitors. Average time on page: Examine how engaging your posts are. Bounce rate: Identify whether readers are staying or leaving quickly. Conversion rate: Measure how many visitors take desired actions. Leads generated: Track how effectively your blog contributes to lead capture. Click-through rate (CTR): Assess the effectiveness of CTAs. SEO rankings: Monitor search visibility and content performance. Furthermore, don't hesitate to use A/B testing when making design or copywriting changes. This type of testing is a great way to gauge whether your posts are performing to their full potential and can indicate core areas to focus on to engage your unique target audience. Power Up Your Content Marketing and Conversions Focusing on conversions is a great way to elevate ROI if you're considering investing in content marketing (or want to get more out of your current blog content). Of course, you'll need a strategic approach when using your blog to boost sales. Follow the guide above, pay sufficient attention to each step, and always analyze performance to ensure you're getting the best possible outcomes. If you combine your content distribution efforts with lead nurturing tactics—like social media or email marketing—you can rest assured that you'll see exceptional results. This will help you increase sales and immensely contribute to brand reputation and customer loyalty. --- ### The Invisible Deliverability Killers Marketers Ignore [2025] > Uncover hidden email deliverability killers and their solutions to boost engagement, protect your sender reputation, and reach more inboxes. - Published: 2025-02-03 - Modified: 2025-03-07 - URL: https://moosend.com/blog/email-deliverability-issues/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner Email deliverability is more than just avoiding spam filters; it’s about creating sustainable engagement while protecting your sender reputation. Unfortunately, many marketers underestimate the impact of small yet critical factors that can quietly undermine their email campaigns. In this post, we’ll dive into these hidden challenges, or "deliverability killers" if you like, and share actionable tips to overcome them. 1. Frequency Fatigue Sending too many messages in a short period can overwhelm subscribers, leading to email fatigue, increased unsubscribes, and complaints. Example: A retail brand sent daily “flash sale” emails during the holiday season. While open rates initially spiked, complaints and unsubscribes increased by 30%, hurting their sender reputation. Solution: Set frequency caps to limit the number of emails sent each week, and let subscribers customize how often they receive updates. 2. Timing Matters Delivering emails at the wrong time, such as during national holidays or major local events, can drastically reduce engagement. Example: A SaaS company launched a webinar invite campaign targeting North America during Thanksgiving weekend. Open rates plummeted to 5% compared to their usual 25%, wasting resources and opportunities. Solution: Research regional holidays and time zones before scheduling campaigns to find the best time to send your campaigns. Also, don't forget to A/B test to identify optimal engagement windows. 3. Accessibility in Emails Ignoring accessibility features like alt text, contrast ratios, or readable fonts alienates a significant portion of your audience, including those with visual impairments. Example: A fashion eCommerce company used flashy graphics-heavy emails with no alt text. Subscribers using screen readers received blank descriptions, leading to a poor user experience and lower click-through rates. Solution: Follow accessibility best practices by adding descriptive alt text for images, using high-contrast color schemes, and ensuring font sizes are legible on all devices. 4. Domain History Using a domain with a questionable or unknown history can harm your email deliverability, even if your content is legitimate. Example: A startup used a domain purchased at auction without checking its history. Unbeknownst to them, the domain had previously been flagged for spam activity. As a result, their initial campaigns landed in spam folders. Solution: Always check the history of domains using tools like MXToolbox or DomainTools before using them for email campaigns. 5. Email Weight Oversized emails can trigger spam filters or take too long to load, frustrating recipients. Example: A travel company embedded high-resolution videos directly in their emails, resulting in a 6MB file size. Their delivery rates dropped as ISPs flagged the emails for being too heavy. Solution: Keep email sizes under 100KB by optimizing images and linking to external content like videos or PDFs instead of embedding them. Slaying the Deliverability Killers Improving email deliverability isn’t just about fixing technical issues—it’s about creating a seamless experience for your subscribers. By addressing pitfalls like frequency fatigue, poor timing, or inaccessible designs, you ensure your emails are effective, engaging, and well-received. Thoughtful strategies lead to stronger connections and better results—your subscribers will thank you. --- ### 7 Podcast Landing Page Examples & Best Practices > Learn how to build coverting podcast landing pages to promote your podcast far and wide including examples to get inspired. - Published: 2025-01-31 - Modified: 2025-01-31 - URL: https://moosend.com/blog/podcast-landing-page/ - Categories: Landing Pages - Levels: Beginner As a podcaster, you put your heart and soul into creating amazing content. But with the growing number of podcasts available, standing out and attracting listeners has become challenging. The good news? Creating a compelling podcast landing page is a great way to bring new listeners through search engines and showcase your brand to them. Consider it like a centralized hub where listeners can find everything they want about your podcast to increase engagement. In this guide, dive into the must-have elements and tips for creating a podcast landing page that converts visitors into loyal listeners. Plus, explore 7 eye-catching landing pages from popular podcasts to get inspired. What is a Podcast Landing Page? It’s a dedicated webpage with valuable information about your podcast, designed to engage your listeners and make them take certain actions, such as sharing your podcast episodes on social media. To promote their podcasts effectively, most podcasters or marketers describe the main topics they cover, including their mission and vision. One of the most frequent landing page goals is collecting email addresses. Many podcasters send regular newsletters to subscribers to keep them hitched. These can include updates on new episodes or heads-ups about upcoming guests or topics. Here’s an example by Criminal: A podcast landing page can be standalone or part of your existing website. Choose what’s best for you depending on your current resources and budget. Either way, it’s important to be SEO-optimized to gain traffic and have clear call-to-actions for better results. Important Podcast Landing Page Elements Check out some of the popular elements most well-known podcasters include in their landing page: Headtitles: Add a straightforward title for each section for easier navigation. Brand elements: Add your name, logo, and brand colors, keeping a consistent experience across assets. Podcast episodes: Embed your latest episodes and links to top listening platforms such as Apple Podcasts and Spotify. Email form: Include a simple signup form to add subscribers to your email list. Social media buttons: Invite visitors to your social media channels to nurture them in multiple ways. High-quality visuals: Enhance your landing page design with beautiful visuals, e. g. , a photo of the podcast host during recording. CTA: Add a clear call-to-action button that stands out to increase conversions. Some podcasters go for more, adding testimonials or links to curated content. It’s up to you to decide what’s best to serve your audience to win them over. Whatever you go for, make it snappy and consistent with the rest of your assets. How To Create a Podcast Landing Page If it’s your first time creating a landing page, there are many options to choose from. For instance, you can use a website builder like WordPress and Wix with many podcast themes to find your perfect fit. You can also choose a dedicated landing page builder, such as Leadpages and Unbounce, offering user-friendly options. If you want a holistic solution to access more assets for your podcast, such as templates and editing tools, use dedicated services. For instance, podcast platforms such as Podsqueeze and Podcastpage offer such features. Finally, email marketing software like Moosend have built-in landing page builders. Use it to manage your email marketing strategy end-to-end, from collecting emails via landing pages and sign-up forms to sending targeted email campaigns to engage your audience. Try for free Best Practices for Creating Effective Podcast Landing Pages So, what makes a podcast landing page converting? Here are some helpful tactics to consider: 1. Mind user navigation When choosing a podcast landing page template or creating your design from scratch, make sure each section is readily visible. Use white spacing and headtitles to help readers spot important information at first glance. Plus, use high-quality visuals to enhance user experience. Place the call-to-action at a prominent place to boost conversions. If list building is your goal, add the subscription form to the top with a distinct CTA button. Use a color that will grab attention immediately. Don’t forget that visitors may view your landing page from their mobile devices, too. Make sure that your landing page is optimized for mobile devices and tablets. If you have concerns, use a premade mobile-friendly template from well-known builders. Plus, if you aim to add a signup form to your landing page, simplify the subscription process by requesting only essential information. Check out this simple landing page to get some inspiration: Customize this template 2. Optimize for SEO Most visitors will find your landing page through a search engine. To make it rank high, stick to popular SEO guidelines. Find important keywords based on your niche and sprinkle them strategically throughout your landing page. Start with the headtitles and add more of them to your podcast titles and episode descriptions for more visibility. Depending on the goal of your landing page, you can also include transcripts and related resources, such as blog posts and write-ups from each episode. Overall, knowing the search intent of your audience will help you make better SEO choices. Finally, add keywords to your meta data and minimize loading time to boost your rankings. 3. Showcase your brand A landing page, apart from a means to connect with your audience for a certain purpose, works as a brand awareness vehicle. It gives you the opportunity to communicate what your podcast is all about with potential listeners. How can you achieve that? First, design the landing page using your main brand assets–your logo and mission statement. Plus, add your branding colors and follow the same patterns with other channels, such as your website. Embedding a trailer podcast is a great idea to narrate to new podcast listeners what topics you cover and why. Or share glimpses from moments during recordings, special guests, or meetups to showcase your community and invite more people over. 4. Add social proof Have you spotted any positive reviews online from listeners or publishers you’re proud of? Add them on your landing page to attract new listeners through word-of-mouth marketing. Blend it organically inside the rest of your landing page content. If you found a listener’s review on social media like TikTok or LinkedIn, thank them for their polite words and ask for their permission before displaying them. As you can imagine, kind words from people with a big audience, such as influencers, can have a greater impact. 5. Share community platforms Apart from adding your social media links, if you engage your audience through channels such as Discord or Slack, include them, too. Let them have a glimpse of the digital shared environment you’ve built to win their trust. To make the most of these channels, nurture them consistently. Interact with your audience and build a positive and supportive environment people would love to join. Plus, mention the benefits they’ll reap if they become a member, such as access to exclusive content or live events. 6. Conduct A/B testing Do you want to ensure that your landing page will perform the best way possible? Use A/B testing to experiment with different assets or their placement on the landing page for maximum performance. For instance, do people want to read first about your podcast episodes before they sign up, or do you get more conversions when you put your signup form at the top of your page? 7 Best Podcast Landing Page Examples Want to have a clearer view of successful podcast landing pages? Here are some top examples and why they work: 1. The Newsworthy Podcast The Newsworthy Podcast shares the latest news in a unique and unbiased way to keep people up to date with stories stemming from politics to tech and more. Why we liked it: The header sets the right expectations for the readers regarding the podcast content and episode duration. They included a playlist with the latest episodes and buttons inviting readers to listen. They added a newsletter signup form at the bottom to nurture their audience in this channel, too. 2. Smart Gets Paid Podcast Smart Gets Paid is hosted by a sales coach helping women consultants expand their client base through her insights and methodology. Why we liked it: They added links to the top listening platforms at the beginning to attract new listeners. They shared a presentation of the host and an email address for collaboration opportunities. They embedded a lead magnet at the bottom to get a copy of her methodology. 3. The Friday Habit Podcast The Friday Habit Podcast offers tools for business growth for entrepreneurs and business leaders who want to excel. Why we liked it: They added social proof from three listeners to win visitors’ trust. They shared a lead magnet to capture email addresses and keep nurturing the audience. They embedded the podcast episodes with clear headtitles to attract the right listeners. 4. IDEO Food by Design Podcast This podcast by IDEO dives into the toughest problems of our food system with curiosity, aiming to unveil a more sustainable food future. Why we liked it: The landing page starts with a mission statement, putting the reader straight to the main theme. They included a form inviting website visitors to join the force. They created unique design assets to showcase the brand. 5. Social Media and Politics Podcast The Social Media & Politics Podcast covers a wide range of topics around digital politics and recent research for the public. Why we liked it: Thet added a captivating picture of the host and shared his expertise as a form of thought leadership. They featured some of the podcast guests with important credentials to win the visitors’ trust. They added the latest episode and a search bar for better navigation. 6. Listen To Sleep Stories Listen to Sleep bedtime and meditation stories help listeners fall asleep or practice mindfulness through guided meditations. Why we liked it: They emphasized the podcast episodes and wrote an attractive title and description for each one. They shared a free sleepy audiobook to capture new leads. They added links to popular listening platforms to transfer visitors to those channels. 7. Limitless Life Podcasts Limitless Life is a personal development podcast pushing people to find and follow their own path. Why we liked it: It has a strong focus on branding, following a minimalistic and inspiring style. They offer different types of social proof, such as reviews and downloads. They enhanced the playlist with vivid images to attract more attention. Promote Your Podcast Far and Wide Creating a standout podcast landing page is your ticket to capturing more listeners and building a loyal audience. By applying these best practices and drawing inspiration from the examples we've shared, you'll be well on your way to success. And if you’re looking for a marketing platform with intuitive landing page and email builders, don’t hesitate to give Moosend a try. Happy podcasting! --- ### Super Bowl Email Subject Lines, Campaigns & Examples [2025] > Take a look at some of the best Super Bowl email subject lines, campaign ideas, and tips to create emails that drive sales and engagement. - Published: 2025-01-29 - Modified: 2025-02-17 - URL: https://moosend.com/blog/super-bowl-email-marketing/ - Categories: Email Marketing, Examples - Levels: Beginner Did you know the Super Bowl isn’t just the biggest day in football but a cultural phenomenon that draws millions of viewers every February? From the championship game to the halftime show, it’s an event that captivates a global audience and creates a buzz like no other. For businesses, this is a chance to connect with customers through creative, timely emails that stand out. Whether pre-game promotions, halftime offers, or post-game follow-ups, a well-planned email strategy can help you make the most of the Super Bowl excitement. In this post, we collected some of the best Super Bowl email subject lines from top brands, essential campaign types you need, and tips to help you create a winning email marketing strategy. Who Can Benefit from the Super Bowl? The Super Bowl offers opportunities for American-based businesses across various industries to tap into the excitement and engage their audience. However, even if you operate outside the U. S. , it’s worth considering that many customers in your market may still be celebrating. By tailoring Super Bowl promotions to this audience, you can make them feel included while leveraging the energy of one of the most-watched events in the world. Here’s how different industries can use the Super Bowl to connect with their audience: Food & beverage brands: Campaigns around snacks, drinks, and catering options can make products game-day essentials. Game-day bundles and exclusive deals can appeal to both local and international audiences. Retail and eCommerce: Focus on apparel, electronics, and home goods, with fast shipping and last-minute promotions to capture demand. Fitness & wellness: Highlight post-game recovery with fitness programs, wellness tips, or healthy alternatives. Digital services can appeal to global audiences looking to reset after game day. Bars & restaurants: Themed watch parties, catering, and Super Bowl menus can attract fans. International establishments with U. S. delivery can engage customers with timely offers. Sports & fitness gear: Promote team jerseys, merchandise, and workout equipment as must-haves for celebrating or staying active. Global shipping expands reach to fans worldwide. Tech & streaming services: Enhance the game-day experience with products like TVs, sound systems, or streaming subscriptions to keep fans ready for the big day. Your brand can connect with fans anywhere by taking a local or global approach. Email marketing is the perfect channel for this, as it’s versatile, cost-effective, and far more affordable than running Super Bowl ads, which can cost up to $7 million for just 30 seconds. Let’s explore how to craft an effective email strategy for this Super Bowl, starting with the subject lines. Best Super Bowl Subject Lines for Different Campaigns A great subject line piques curiosity and encourages recipients to open your email and engage with your content. Below, we collected some of the best promotional and educational/informational campaign subject lines. Free Delivery for Super Bowl LV Make it a Super Steak Bowl | 10% Off Select Boxes Rep the Super Bowl LVI Champs! Score Big: Lavender Vinaigrette 30% Off! 25% OFF Sitewide Three new kicks, who dis? Ready to Get in the Game? Let's GO 50% OFF EVERYTHING! ! ! 50% OFF EVERYTHINGTODAY ONLY! ! Fire the cannons. Rep this year's winner The Super Sunday Sale Starts NOW! Win a trip to Super Bowl LIX, courtesy of Visa Buy 4 Ribeyes, Get 4 Burgers Free | Super Bowl Specials Score BIG Savings This Week! Steaks + Football = The Perfect Game | 10% Off Select Boxes Super. Duper. Bowl. Come back and watch Super Bowl LVII on FOX Super Sunday Go Big for the Big Game Game Day Grub Last-minute surprise for you: FREE Super Bowl Bingo! Game Day Appetizers for the Super Bowl! (This was repeated twice in your list, counted once here) Football 101: A Beginner's Guide to Enjoying the Super Bowl Game Day Recipes The Clueless Person’s Guide to Super Bowl LVII Super Bowl Recipes Big Data vs The Big Game: How do Super Bowl fans drive? How to Host the Ultimate Super Bowl Party on a Budget Super Bowl Snack Hacks The History of the Super Bowl: Fun Facts to Impress Your Friends Super Bowl email subject line tips Here are three essential tips for Super Bowl subject lines to keep in mind: Keep them relevant: Incorporate football-related language or game-day themes to make your email timely and engaging. Emojis can also make them stand out more, but use them strategically. Create a sense of urgency: Use phrases like "last chance" or "limited time" to motivate quick action. Personalize: Use dynamic fields to include the recipient’s name or reference their past purchases to make the subject line feel tailored to them. Further reading: Check out our subject line best practices guide for more tips. Super Bowl Campaigns to Send with Examples From early bird promotions to VIP offers, here are some must-have campaigns to include in your Super Bowl email strategy. These will help you connect with your audience, boost engagement, and maximize sales during the big game. 1. Pre-game deals Building excitement in the Super Bowl lead-up is about positioning your products or services as essential for game day. To do that, use pre-game teaser emails to capture attention early and encourage customers to plan ahead. Here’s how to make them impactful: Include a game-day checklist: Create a curated list of items customers might need, such as snacks, drinks, tech accessories, or fan gear. Use visuals to make it easy to scan and clickable links to drive traffic directly to product pages. Offer early-bird deals: Encourage customers to shop with exclusive discounts or free shipping for early purchases. This reduces last-minute stress for your audience and helps you avoid inventory bottlenecks. Highlight trending products: Spotlight bestsellers or new arrivals that are perfect for game day. Use customer reviews or quick benefits to showcase why these items are must-haves. Example: Gibson’s Steak House Super Bowl email subject line: Make it a Super Steak Bowl | 10% Off Select Boxes This pre-game deal email by Gibson's Steak House works because it immediately grabs attention by using bold, high-quality visuals of appetizing food. Including featured recipes adds extra value for customers, encouraging engagement beyond the sale. Lastly, the strong CTAs, such as "Shop for Game Day" and "Super Steak Bowl Recipe," effectively guide the reader to act before the big day arrives. 2. Exclusive offers Looking to make the Super Bowl even more special for your customers? Exclusive campaigns can help you create a VIP experience that stands out. Offering limited-time discounts, bundle deals, or early access to products is a great way to show your audience they’re valued. You can maximize engagement and drive better conversions by tailoring these offers to specific segments—like loyal customers or first-time buyers. Here are some handy tips to use: Create limited-time bundles: Offer Super Bowl bundles, such as snacks, drinks, or gear, and emphasize that they’re only available during the season. Use phrases like “Only Available for Game Day” and countdown timers to add urgency. Segment your audience: Tailor exclusive offers to specific segments, such as loyal customers or recent purchasers. For example, “As a valued customer, enjoy 20% off our game-day essentials! ” Create dynamic emails: Use dynamic content to target your audience based on their behavior, preferences, and past purchases. For example, “John, don’t miss out on our Super Bowl Grill Box—perfect for your next cookout! ” Example: Terre Bleu Super Bowl email subject line: Score Big: Lavender Vinaigrette 30% Off! Terre Bleu’s Super Bowl email effectively captures attention with its bold header, tying the 30% discount to the Super Bowl theme. High-quality visuals of the product alongside a fresh salad make the offer visually appealing and emphasize the product's versatility. The countdown timer also creates a sense of urgency, while the detailed description highlights the vinaigrette’s unique qualities, adding value. A clear and prominent "Shop Now" button ensures readers can easily take action. 3. Cart Abandonment emails Okay, you sent your Super Bowl emails, and your customers added items to their carts—great start. But what about those who didn’t make it to checkout? That’s when cart abandonment emails come in. By targeting these shoppers with well-timed follow-ups, you can nudge them to complete their purchases and be fully prepared for game day. According to statistics, more than 40% of cart abandonment emails are opened, with click-through rates reaching up to 21%. Notably, half of the users who click on these emails complete their purchase. Here are a few tips to consider: Show the products: Include the abandoned items in the email and a friendly reminder like “Don’t drop the ball! Complete your game-day prep now. ” Add dynamic elements like the shopper’s name or products to make the email personalized. Offer strategic incentives: Differentiate your offers based on customer segments. For instance, offer first-time buyers free shipping, while loyal customers might get an additional discount or a small freebie. Add delivery deadlines: To encourage immediate action, highlight guaranteed delivery for game day or promote limited stock. Include a countdown timer or copy like “Order now to score your items before kickoff! ” to emphasize urgency. Template Try it! This cart abandonment email template from Moosend works well for a Super Bowl campaign because it’s simple, clear, and action-driven. The bold header immediately grabs attention, while the placement of product images, names, and prices makes it easy for customers to recall what they left behind. The “Check Out” buttons are also strategically placed for quick action, and the layout allows for easy personalization with Super Bowl-themed messaging, like “Don’t miss out on game-day essentials! ” Further reading: Find the perfect abandoned cart subject line in our dedicated guide. 4. Halftime email campaigns Halftime limited deals can be a creative way to engage customers during the Super Bowl break, but they can also be unsuccessful. Not everyone checks their email during halftime, so these campaigns work best for brands running Super Bowl ads. By timing your email with your ad, you can increase its impact and drive immediate action with special discounts or promo codes tied to your campaign. For example, include promo codes exclusive to halftime viewers or limited-time offers available only during the break. Subject lines like “Your Halftime MVP Deal Awaits! ” can capture attention. While these campaigns require careful timing, they can be a big win when paired with other advertising efforts, creating a seamless experience for viewers. Use social media for additional engagement: If you’re not running Super Bowl ads, coordinate your halftime email with a social media post. Announce your exclusive deal on platforms like Instagram or Twitter, encouraging customers to sign up for your newsletter. This will create buzz, help you collect leads, and drive traffic to your campaign. Offer a grace period: For customers who might miss the deal during halftime, extend the offer for a short window after the break. Example: Death Wish Coffee Super Bowl email subject line: Touchdown on 25% OFF Sitewide Death Wish Coffee’s halftime email campaign is highly engaging and cleverly tailored to the Super Bowl audience. The offer immediately grabs attention, while the humorous and relatable copy referencing Usher’s halftime show creates a conversational tone that resonates with readers. The email uses engaging visuals, including a GIF for a touch of fun and an image of the free keychain bottle opener, adding extra incentive to act quickly. Lastly, the clear CTA stands out in red, driving urgency, while the playful brand personality throughout the email makes it more appealing. 5. Educational and informative campaigns Educational content will provide value to your audience during the Super Bowl while subtly promoting your products or services. These emails focus on helpful, informative content that aligns with the excitement of the big game. They’re perfect for anyone looking to engage their audience or increase traffic, from eCommerce brands to bloggers. Types of educational content to send: Recipes and party tips: Share game-day recipes, snack ideas, or tips for hosting the ultimate Super Bowl party. For instance, a food blogger can promote traffic to their “Top 10 Game Day Appetizers” post, while a brand can highlight products used in the recipes. DIYs & activities: Offer guides on creating Super Bowl-themed decorations or fun activities for fans and families. For example, “How to Create a Game-Day Setup in Your Living Room” or “Kid-Friendly Super Bowl Party Games. ” Game facts and history: Send out fun, shareable facts about the Super Bowl or guides for understanding the game. These are perfect for engaging casual fans or international audiences. Example: Cookie + Katie Super Bowl email subject line: 33 Fresh Super Bowl Recipes This Super Bowl email campaign from Cookie + Kate is a great example of how bloggers can use the occasion to increase traffic and engagement. The email focuses on valuable, relevant content by sharing "33 Fresh Super Bowl Recipes" to help readers looking for game-day inspiration. High-quality visuals, like the appetizing featured dishes, immediately capture attention and make the content more engaging. The conversational email copy is also perfect for connecting the blogger with the audience on a personal level. The best part? Promoting their cookbook subtly adds a sales element, making this campaign both educational and promotional. 6. Post-Super Bowl engagement The end of the Super Bowl doesn’t mean the excitement has to stop—it's the perfect time to re-engage your subscribers and turn game-day momentum into long-term customer relationships. Celebrating the winners and creating targeted follow-ups can keep your audience engaged while promoting products or incentives that build loyalty. Here are some ideas to implement: Celebrate the winners: Send an email congratulating the winning team, tying in related promotions. For example, “Celebrate the Champs! Score 20% Off Team Merchandise Today! ” This keeps the conversation relevant while driving post-game sales. Loyalty program invitations: Invite new customers to join your loyalty program and offer incentives like bonus points or discounts for signing up. Highlight the benefits of staying engaged with your brand long after game day. Gather feedback: Engage your audience by asking for feedback on their Super Bowl experience with your brand. Encourage them to share how they used your products with hashtags for social proof. Promote related products: Follow up with suggestions for complementary items based on their Super Bowl purchases. For instance, “Love your game-day gear? Check out these must-haves for next season! ” Example: Timex Super Bowl email subject line: Rep the Super Bowl LVI Champs! Timex aced post-Super Bowl engagement with a sleek, celebratory email that tied its product to the Rams’ championship win. The bold visuals of the limited-edition watch and the headline, “Your Super Bowl Champs Are Here,” create a memorable experience. The email’s focus on team pride and a clear “Shop Now” CTA also encourages fans to act quickly. The added perk of free U. S. and international shipping makes it even more enticing, keeping the excitement alive after the game. Further reading: Learn more about setting the perfect Super Bowl campaign in our February email marketing planner. Super Bowl Email Campaigns to Win the Game The Super Bowl is the perfect opportunity for businesses to connect with customers through timely, relevant campaigns. With the right emails, you can tap into the excitement of game day to strengthen connections, drive sales, and build lasting loyalty. You can sign up for a free Moosend account to start your first Super Bowl campaign. Then, head to the editor to create your email from scratch or customize one of the ready-made templates to get started quickly. --- ### 15 Product Marketing Email Examples [+Tips ] > Looking for product marketing email examples from famous brands to fuel your inspiration? Learn what works for them inside! - Published: 2025-01-28 - Modified: 2025-01-28 - URL: https://moosend.com/blog/product-marketing-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Effective product marketing is a powerful tool to communicate your product’s unique value, engage customers and drive more sales. Whether you're launching a new product, highlighting key features, or nurturing subscribers, the right email strategy can turn leads into loyal customers. This post dives into practical examples of product marketing emails that get results. From compelling subject lines to strategically crafted calls-to-action (CTAs), you'll see how top brands create emails that resonate and convert. Each example is paired with actionable insights to help you tailor your own campaigns, ensuring your emails stand out in crowded inboxes. Whether you’re just starting out or refining your email strategy, these examples will inspire and guide you toward creating emails that captivate, inform, and deliver results. What is Product Marketing? Product marketing is the process of promoting, positioning, and generating demand for a product by connecting it with its target audience. It focuses on understanding customer needs, communicating the product’s unique value and how it solves their problems, and showcasing how it stands out from the competition. Types of Product Marketing Emails Product marketing emails can serve different purposes. Let’s see the most common types before delving into the examples we’ve prepared. New product launch: Create excitement for a release. Product updates: Highlight improvements or new features. Cross-sell and upsell emails: Recommend complementary products or services. Back-in-stock alerts: Re-engage customers and drive conversions for high-demand products. Customer testimonials and case studies: Showcase customer success stories. Seasonal promotions: Tie product offers to holidays or events. Product summaries: Share an activity dashboard with your users or subscribers (e. g. , a weekly report). In the next section, we’ll take a look at some wonderful examples of product marketing emails from well-known brands. 15 Product Marketing Email Examples (By Category) Our team has handpicked the best product marketing email examples and categorized them by type. New Product Launch Emails Best for: eCommerce and SaaS This new product launch email by Clarks introduces a new pair of shoes in collaboration with lifestyle brand HUMAN MADE. What works well in this new product launch email: High-quality images of the product in prominent places ensure the focus remains on the new collaboration. Iconic landmarks (i. e. , Big Ben) give products a cultural significance and add a storytelling element to the campaign. The CTAs are simple and actionable, providing direct pathways for subscribers to explore further. The email’s layout, color palette, and font choices are consistent with Clarks’ branding, maintaining professionalism and trust. Key takeaway: Use compelling imagery and a clear CTA. If your email campaign teases the launch, you can also tailor your email copy to build anticipation or highlight exclusivity. Product Updates Best for: SaaS, tech, or subscription-based businesses Frequency: As updates happen (e. g. , monthly or quarterly) This is an example from Ahrefs’ monthly product update. In these campaigns, users can expect to be informed about new functionalities inside the platform and how to use the new features. What works well in this product update email: Clean design focusing on the purpose of the email (i. e. , showcase new features and use cases). Visual demonstration of the new feature through a video, allowing subscribers to visualize how the new features can be used. The email campaign caters to all user preferences by including both a video and a blog post version of the product updates. Key takeaway: Focus on user benefits and provide interactive visuals that demonstrate the features. Tips to create similar campaigns: Don’t just describe the new features; highlight the benefits users will get. Include visual examples or GIFs to showcase updates in action. Offer a clear CTA to encourage users to try or adopt new features. Ensure the design is easy to scan for busy recipients. If you want to see a quick breakdown of Ahref’s product update emails, check out this video. Cross-Sell & Upsell Emails Best for: eCommerce mainly but also SaaS businesses This is an email campaign we received from Heroine Sport. It blends the transactional aspect of the campaign with clever cross-selling. What works well in this cross-sell email: The product recommendations are part of the order confirmation email, so you can hit two goals in one campaign. The recommendations feel targeted and personalized since they come from the same collection as the product purchased. High-quality product images help customers visualize the items. Key takeaways: Use customer data (e. g. purchase behavior, level of engagement) to drive conversions. SaaS businesses can increase their revenue by cross-selling add-ons or upselling their subscription plans. Tips to create similar campaigns: Use customer reviews or ratings for the suggested items to build trust. Add a countdown timer or include a special discount for the cross-sell items to increase urgency and encourage immediate purchases. Seasonal Emails When to send: Plan ahead and send emails early (at least 2 weeks before) Here we have a Halloween email campaign from Moosend. The email marketing service has chosen a dark theme that aligns with the specific holiday. On top of that, the language used in the campaign reflects the Halloween spirit. What works well in this seasonal product marketing email: This isn’t just a discount email. Supplementary resources like templates and a playlist help users improve their campaigns, making the email educational as well as promotional. Actionable and playful CTAs ("Get your bloody discount" and "Dare to enter”) guide users towards the desired action. Key takeaway: Create urgency with time-sensitive discounts and add value beyond sales by including resources like guides and templates. Back-in-Stock Alerts Best for: Brands offering physical products This is a back-in-stock email marketing campaign we received from the popular beauty brand Sigma Beauty. What works well in this back-in stock email: The campaign has a simple and minimalistic format, keeping the focus on the product. It creates urgency and emphasizes demand from the first lines of email copy. There is a high-quality image of the product at the center, with brief text around it explaining why it is a must-have. Before and after images showcase the use and value of the product. Key takeaway: Create excitement with scarcity messaging. Use an attention-grabbing subject line and include a review or testimonial inside the campaign, if possible. Customer Testimonials Best for: All kinds of businesses In this email, HubSpot showcases how Loom improved its efficiency using the HubSpot marketing platform. What works well in this customer testimonial email: The headline captures attention by highlighting a specific and impressive result. There is a strong visual hierarchy with bullet points to make information easily scannable. This email campaign is full of quantifiable results, like "what used to take 35 hours now takes 7," which clearly demonstrate the product's impact. Key takeaway: Build trust with authentic customer experiences. Product Summary Email (Weekly Report) Best for: SaaS, Small businesses, eCommerce, Entrepreneurs This is a typical product summary email from Kit. With this email, Kit informs users about their weekly activity and provides tips for improvement. What works well in this customer testimonial email: Concise branding that’s prominent and easy to spot, reinforces brand identity. Attention-grabbing header in bold uppercase letters sets the tone for the email content With a simple and clean presentation of key metrics, users can easily assess their performance at a glance. The message, “There wasn’t much activity this week—let’s change that! ” is motivating without being overly critical. A call-to-action ("Learn how") directs users to grow their email list with practical advice, turning a lack of activity into an opportunity for improvement. Key takeaway: Share an activity dashboard to boost user engagement, bring users back into your app or product, and encourage them to learn more about features that could help their business grow. User Onboarding When to send: After your welcome email. It could be a series of emails that span the duration of your free trial or free plan. This is an email campaign from Formstack aiming to help new users navigate the platform’s features and provide some support channels. What works well in this user onboarding email: It provides actionable resources broken into digestible sections, each addressing a specific user need (e. g. templates to save time, academy for tutorials, support center for troubleshooting, etc. ) The email focuses only on key information without unnecessary text. This keeps it concise, actionable, and easy to scan. There is consistent Formstack branding, including the logo, tagline ("Build powerful forms. Without code. "), and social media links, reinforcing the brand identity. Key takeaway: Guide users towards taking meaningful next steps. Avoid overwhelming users with too many options and focus on 1–3 key actions. Price Change When to send: Give your customers some time to adjust (e. g. , a month) and send a reminder 1-2 days before the price change Here is an email campaign from Mailchimp announcing pricing changes to existing users. What works well in this price change email campaign: The email is upfront about the pricing changes, providing a clear breakdown of the price increase (average 7%). The campaign justifies the price increase by demonstrating value (i. e. , introducing new features for legacy plans). The tone is positive and customer-centric by using phrases like "celebrate that loyalty" and "best possible experience". Key takeaways: Frame price changes as an opportunity to emphasize added value and build trust. Be transparent and show customers your appreciation for their loyalty and commitment. Webinar Registration When to send: Send an invitation 2-4 weeks before the webinar, follow up with reminders, and send useful info the day before (e. g. , link to join the webinar, Q+A doc) This is a webinar registration email campaign sent from Moosend, promoting their upcoming webinar about generative AI in email marketing. What works well in this webinar registration email: The email starts by addressing common pain points such as "serious writer’s block" and "time-management skills going out the window," effectively hooking the audience with relatable challenges. The CTA button "I'm in! " is visually striking, uses enthusiastic language, and is repeated for emphasis. This encourages readers to take immediate action. The speaker profiles add credibility and a personal touch. Featuring the speakers' expertise and personality creates trust and connection with the audience. Key takeaways: Craft your email with an easy-to-read structure, ideally using bullet points for key information. Focus on how you can help users or solve their pain points. Educational Emails/Newsletters Frequency: Depends on the expectations you set during newsletter signup This is an email newsletter campaign from the eCommerce platform Shopify. What works well in this email newsletter: This educational email has a clean design, immediately stating what’s included in the campaign (to cater to busy recipients). To increase engagement with the brand, users are encouraged to explore Shopify’s resources without any upfront cost (“20 free tools”). Prominent and actionable CTAs in every section of the email. Key takeaway: A reader-centric design is key. Your content must be segmented and easy to digest, catering to a time-strapped audience. Sales & Promotions Best for: All types of businesses Here is an example of a promotional sales email we received from CoSchedule . What works well in this sales email: The email campaign creates a sense of urgency by using various phrases throughout the email to make the opportunity feel time-sensitive. The email design is eye-catching using bold and contrasting colors. The clever use of language (“Don’t let another year pass without investing in yourself”) appeals to the reader’s desire for personal growth and professional success. Key takeaway: Employ an easy-to-read email design that attracts attention, and promote urgency to encourage immediate action. Feedback/Survey Best for: SaaS, Travel and Hospitality businesses In this product marketing email example from Moosend, the company shows its appreciation for the trust of customers while also encouraging feedback. What works well in this customer feedback email: The email has a celebratory tone and positions the brand as an industry leader. At the same time, it associates the achievements with the support from the customers. The brand invites constructive feedback with a clear CTA and shows a willingness to improve based on user input. The campaign also highlights recent feature updates for users who might not be aware of these tools, increasing engagement with the product. Key takeaways: Use straightforward CTAs and questions that encourage users to share valuable insights. Make sure to show your appreciation for your customers’ loyalty. After all, you need loyal customers to have a successful brand. Account-Based Campaigns Best for: Subscription-based models Another product marketing email category is account-based emails, usually prompting users to renew their subscriptions, upgrade their plans, etc. The specific example from SocialBee is a plan upgrade email. What works well in this upgrade email: The email prominently promotes urgency (“1 day remaining”). Also, the progress bar is a visual cue that reinforces the time sensitivity, motivating users to upgrade before their trial ends. The "What does this mean? " section lays out the consequences of not upgrading in a concise way. The campaign has a conversational tone ("Hey there”, “Keep buzzing”). The signature from Ovi (including a profile image) makes the message feel less transactional and more like direct communication. Key takeaways: Combine urgency with value. Provide a strong incentive for people to act. Include social proof to add credibility to your offer. Transactional Emails Best for: eCommerce This is a transactional email example from Redbubble. What works well in this transactional email: The inclusion of product images, names, and descriptions enhances clarity and reinforces excitement about the purchase. The progress bar visually communicates the current status of the order. Emphasis on Redbubble’s values (Find your thing, Artists make money, We Earth) to create an emotional connection with the brand. Clever FAQ section at the bottom aiming to minimize friction and provide help before customers open a ticket. Key takeaway: Your transactional campaigns are an excellent opportunity for loyalty building, by ensuring customers feel informed and valued. Tips for Crafting Effective Product Marketing Emails In the previous section, we saw some product marketing email examples to understand how they work and get you inspired. Here are some practical tips and strategies you can follow to maximize the effectiveness of your product marketing email campaigns: Keep the email copy concise and benefit-focused: Every product marketing email needs to focus on the value your product or service offers and how it makes your work/life easier. Personalize the message to the recipient's preferences and behavior: This makes your campaigns feel personal and builds trust. Use high-quality visuals to showcase the product effectively: As we saw in the examples above, images help the reader “visualize” the benefits of using the product. On top of that, visuals can also strengthen your message. A/B test subject lines, CTAs, and design elements: This is a standard practice to optimize your performance. Without testing, you cannot know for sure what yields better results. Monitor analytics: You can refine your strategies based on the open rates, click-through rates, and conversions you observe. Embark on the Product Marketing Journey Product marketing emails are an essential tool to drive engagement and sales, no matter the industry of your business. Draw inspiration from the product marketing email examples above and try out these strategies in your next product marketing campaign. Remember, even though they’re called “product marketing emails,” they should still be about your customers. Make sure to add value and share info your customers want to get. Frequently Asked Questions Here are some frequently asked questions and their answers. 1. What is a product marketing email? A product marketing email is a targeted email campaign designed to promote a specific product or service, educate potential or existing customers, and encourage actions like purchases, trials, or inquiries. Product marketing email campaigns typically highlight unique selling points of the product and key benefits. 2. How often should I send product marketing emails? The frequency of product marketing emails largely depends on your business type, audience preferences, and goals. You can start with 1-2 emails per week and adjust based on audience feedback and engagement. Be sure to prioritize value and relevance in order to build trust and maintain interest. 3. Should I use automation for product marketing emails? Yes, automation can help you streamline and personalize your campaigns. For example, with automated welcome sequences you can introduce products to new subscribers. With drip campaigns, you nurture leads with a series of emails over time while building trust at the same. So, yes, automation can work wonders for your product marketing email strategy. --- ### Why Forwarding Emails Can Disrupt Formatting and Cause Duplication [2025] > Learn why forwarding emails disrupts formatting, causes duplication, and discover tips to design emails that stay intact across clients. - Published: 2025-01-23 - Modified: 2025-01-23 - URL: https://moosend.com/blog/email-forwarding/ - Categories: Email Marketing, Design - Levels: Beginner Email forwarding is a common practice, but it often leads to unintended issues like disrupted formatting, duplicated elements, and altered layouts. These problems occur due to the way email clients reprocess and render the original HTML code during forwarding. In this post, we'll explore why these issues happen and share practical tips to minimize their impact. Why Does Forwarding Affect Email Formatting? When an email is forwarded, email clients, like Outlook, can modify the original HTML structure. This process may introduce additional layers of code or alter existing ones, leading to: Layout distortions: Elements like tables or images may shift. Text duplication: As noted in Microsoft's documentation, Outlook often adds hidden elements to maintain formatting during forwarding or replying. However, these hidden elements can sometimes surface, duplicating text or design components. Broken styling: Inline styles may not be preserved, resulting in inconsistent fonts, colors, or alignments. Key Challenges with Forwarding Emails Forwarding emails might seem straightforward, but it can create various challenges that disrupt the recipient's experience. Here are the key issues you might face: Duplicated text or elements: When forwarding emails, especially in Outlook, hidden elements within the email can inadvertently display, causing text or other elements to repeat. HTML rendering differences: Each email client (Outlook, Gmail, Yahoo, etc. ) handles HTML differently, leading to unpredictable outcomes when emails are forwarded. Compatibility issues: Forwarded emails often break when advanced HTML/CSS techniques are used, as not all email clients fully support them. How to Mitigate the Impact of Forwarding While it is impossible to control how recipients forward your emails, the following best practices can help reduce formatting issues: Simplify your email design: Stick to basic email layouts and avoid excessive nesting of tables or complex CSS. Include a web version link: Provide a “View in Browser” link at the top of your email to ensure recipients can access the original format. Test across multiple clients: Use testing tools like Litmus or Email on Acid to preview how your email renders in various email clients. Educate your subscribers: Inform recipients about potential forwarding issues and encourage them to use the provided sharing options or web version links. Use inline styles over external CSS: Email clients like Outlook prioritize inline styles, which are less likely to break during forwarding. Email Forwarding Matters While email forwarding is beyond the sender’s control, understanding the technical reasons behind formatting issues is essential. By focusing on simplified email designs, thorough testing across clients, and offering alternative viewing options like a “View in Browser” link, you can minimize disruptions and ensure a consistent experience for your audience. Taking these proactive steps will help you maintain your email’s impact, even when forwarded. --- ### 8 Best Flash Sale Email Examples [Tips & Subject Lines] > Explore 8 converting flash sale email examples and find resources, including subject lines and templates to craft yours. - Published: 2025-01-21 - Modified: 2025-01-22 - URL: https://moosend.com/blog/flash-sale-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Your inbox is flooded with promotional emails, but one subject line catches your eye. “The clock is ticking! ” You open it, and within minutes, you're making a purchase you didn't even know you needed. That was a flash sale email, a powerful tool that can skyrocket sales in a matter of hours. And now, as a marketer, you may be wondering: “How can I craft such an email that not only grabs attention but also drives conversions? ” In this post, we'll dive into the art and science of these email types. Explore flash sale email examples, tips, and subject lines to ensure your next campaign is a success. Whether you're a seasoned marketer or just starting out, these insights will help you boost your email marketing efforts. What Is a Flash Sale? It’s a common eCommerce promotional tactic, providing customers with limited time offers and significant discounts on products or services. Driven by a sense of urgency and fear of missing out (FOMO), consumers are highly likely to complete a purchase. Here are some common flash sale types: BOGO (Buy one, get one) Discounts on certain product categories Holiday sales (e. g. , Mother’s Day, Christmas) Discounts on all products Sales on stock items VIP members Overall, flash sales help businesses boost their revenue and even attract new customers. Emails are among the top means to promote them. By leveraging top-notch email marketing software, marketers can send highly personalized and timely campaigns using tools such as audience segmentation and behavior tracking. Plus, when combined with other tactics, such as social media and SMS marketing, they can yield amazing results. Flash Sales Email Best Practices Ready to put your next flash sale email campaigns in your eCommerce business plan? Once you’ve set a specific sales goal, follow these tactics: 1. Optimize your email design Whether you choose to create an email from scratch or use a premade flash sale email template, enhance it with sale cues to put the reader in the right mood. Include "Flash sale" icons or GIFs to grab their attention. Plus, add high-quality product images to show readers what they’ll miss if they skip the offer. Flash sale emails should be compact with a unique call-to-action to drive sales fast. The primary CTA button should be found within one scroll, popping out with a distinct color. One final addition that can improve the performance of those emails is the countdown timer. It helps readers visualize when the flash sale ends and prompts them to act fast. Most email marketing services like Moosend offer built-in timers, helping users create these designs in simple steps to convert their audience. Try for free 2. Add urgency to your copy Email subscribers should understand how time-sensitive your offer is at first glance. Starting with the subject line, use keywords such as “Just for today,” “Only a few hours left,” and” Save big” to motivate readers to open the email. Combine it with a clock or hourglass emoji for maximum results. Follow the same mindset when crafting the email content. Stick to the benefits they’ll reap if they act fast with emphasis on savings and specify the end date. You can also add social proof to make it more indulging. However, some sale-related words, when widely spread, can signal to ISP filters that your content is spammy. Check out this list to avoid the junk folders and ensure a good deliverability rate for these critical campaigns. 3. Leverage email personalization Want to make your flash sale emails a smashing success? Then personalization should be your go-to promotional strategy. There are many targeting tactics to consider. For instance, you can send flash emails to specific segments based on their engagement level, such as people who haven’t engaged for a while or VIP customers. Another idea is sending different incentives to customers based on their engagement level or even tweaking your messaging based on each subgroup’s potential motives and sentiments. Or consider their purchase history to highlight products they’re more likely to buy using dynamic content blocks. 4. Set up automation workflows To ensure that flash sale emails convert, set up an automated sequence to nudge subscribers at multiple times. The number of emails you should send depends on the duration of the sale. For example, if it lasts one week, you can send an announcement, a follow-up, and a last call. The closer you move to the expiration date, the more urgent the email copy should be. Add an inviting subject line and a clear CTA to boost its performance. To save time, use an automation software tool with a beginner-friendly editor where you can adjust or build them from scratch. Moosend, for example, has premade automation worfklows, perfect for eCommerce businesses. By setting up a reminder series, you can ensure that customers who make a purchase won't receive further reminders, preventing your emails from appearing spammy. Start for free 5. Conduct A/B testing If you’re looking for data-informed solutions to form successful flash sale emails, try A/B testing. Create two email versions and discover what resonates the most with your target audience. The winning one will be sent to most subscribers. You can test different email elements, including the subject line, images, sending time, and length size. For instance, you can test two CTA versions to find the one that receives a higher click-through rate. Determine the email parts you’d like to experiment with to make safer sending decisions and boost your open and conversion rates. 8 Top Flash Sale Email Examples & Why They Work Let’s explore 8 amazing flash sale emails from various brands and why they stand out: 1. Cheekbone’s BOGO flash sale Subject line: FLASH SALE FOR LIPS - BUY 2 GET 1 FREE Cheekbone announced an irresistible one-day only BOGO flash sale on a unique product category–their lipsticks. Why we liked it: They added vibrant animated images of the products announcing the flash sale offer. They placed two clear CTA buttons next to the expiration date to add urgency. They invited subscribers to tag them on social media to boost brand awareness. 2. Timberland’s members-only flash sale Subject line: 20% off on everything - Flash Sale Timberland invited subscribers to become community members and get 20% off on all products for 24 hours. Why we liked it: They combined a sales initiative with a customer loyalty action to boost brand awareness. The subject line sets the right expectations about the email intent. The copy is straightforward, informing subscribers what they should do to claim the discount. 3. American Giant’s flash sale combo Subject line: Friday Flash Sale American Giant offered a Friday discount on their zippers with a double incentive for shoppers. Why we liked it: They incentivized people to buy more than one product with an extra discount. They added high-quality images of people wearing the products in style. They placed “Shop Now” buttons under each image to move to checkout faster. 4. Meowingtons’ Black Friday Sale Subject line: DOORBUSTER DEAL Cat Tree Flash Sale! Meowingtons offered a special Black Friday deal to customers on a unique product–and they couldn’t promote it better. Why we liked it: They added the promo code at the top in the form of a CTA button. They included a customer testimonial and photo to benefit from social proof. They wrote a clear subject line enhanced with an emoji to be more playful. 5. MVMT’s last chance sale email Subject line: Flash Sale Ends Tonight! 30% Off Spring Dress Watches MVMT sent a last call email to subscribers to remind them to make a purchase and boost their savings. Why we liked it: They added an “Ends tonight” flash sale alert and a countdown timer at the top to create urgency. They placed the “Shop now” call to action at the top to boost click-through rates. They included high-quality images and divided them into gender-based categories. 6. Body Bliss’s free shipping sale Subject line: Free Shipping Flash Sale! Body Bliss shared an exclusive offer–free shipping it is–to customers during holidays to boost their seasonal sales. Why we liked it: They shared this incentive during a peak season to boost sales. They combined it with a gift guide to indulge last-minute shoppers to purchase. They added the terms and conditions for more transparency. 7. FreshBooks’ limited-time sale Subject line: 3-Day Flash Sale: Get 50% off The accounting software FreshBooks announced a 3-day sale 50% off on all plans for 6 months. The requirement? Upgrading to a new plan. Why we liked it: They included all the information a customer needs to convert at the top. They added the initial and final pricing to emphasize customer savings. They placed the call-to-action buttons at two prominent places, written in actionable language. 8. MeUndies sale extension email Subject line: EXTENDED | 60% Off Sleepwear MeUndies extended their flash sales to give one more chance to customers to buy and maximize their sales: a win-win scenario. Why we liked it: They created an animated “One-day only” banner to grab the readers’ attention. They added an exclusive tone by providing early access to readers for Black Friday deals. They shared a holiday gift guide to maximize their seasonal sales. Flash Sale Email Subject Lines to Boost Open Rates Email subject lines play a key role in conversions. Here are some recommendations from various brands for your flash sale campaigns to get inspired: Flash sales announcement Flash Sale Alert! ! Shop with 50% off coupon FLASH SALE starts now. Go! Member flash sale: 24% off 48h Flash Sale Is On! Flash Birthday Sale - Shop Your email Faves! FALL FLASH SALE 20% Off Sitewide! Last call emails 30% Off Flash Sale Ends Tonight! Hurry Up! Flash Sale Ends at Midnight! FLASH SALE: EXTENDED 24 HRS FLASH sale magic disappears after tonight! 5 HOURS ONLY Time is flying! This flash sale ends tonight. Keep in mind that many email marketing services like Moosend offer AI writing assistants to help marketers craft compelling copy. Just type the right AI prompts to find the best subject line for your audience. Flash Sale Email Templates to Save Time Looking for some beautifully designed premade templates to craft compelling marketing emails? Below, we’ll share four sale email templates, easy to customize, from two different services: Moosend and Stripo. Moosend’s Sale Email Templates To get these templates, sign up for a Moosend account or request one month for free. Customize them with the drag-and-drop editor, and access top-notch email automation and segmentation capabilities to create converting emails. Moosend’s season sale template Customize this! This template will help you highlight your products and emphasize the savings customers will make. Simply replace the images and tailor it to other holidays as well, with small adjustments. Moosend’s huge sale email template Get this! Use this template to promote your sales and place the primary call-to-action at the top. Adjust the content blocks as needed to display your offers. There’s also a free shipping section to make this sale more appealing. Stripo’s sale email designs Stripo is an email designer you can easily integrate with most email marketing software. Customize the email templates based on your needs using their intuitive editor. Stripo’s holiday sale template Use this template to announce your holiday flash sale successfully. You can also add customer reviews next to each product to make your offers more attractive. Stripo’s minimalistic sale email template This design will help readers stay focused on what really matters-the flash sale announcement. The call-to-action button and promo code at the top will lead to higher conversions. Unlock the Secret to High-Converting Flash Sale Emails Briefly, mastering this strategy can significantly boost your marketing efforts. Remember, at the heart of every successful flash sale email is your customer. Tailoring your messages to their needs can make all the difference. Finally, watching your flash sale email performance and collecting customer feedback will help you refine this tactic and boost conversions even more. All these factors combined will help you build stronger relationships and more effective campaigns. --- ### Apple Intelligence: How it Impacts Email Marketing > Apple Intelligence is here! Learn how to adapt your email marketing strategy to the changes it brings to stay ahead of your competitors. - Published: 2025-01-20 - Modified: 2025-01-20 - URL: https://moosend.com/blog/apple-intelligence-impacts-email-marketing/ - Categories: Email Marketing - Levels: Beginner Apple's iOS 18 introduced Apple Intelligence, bringing significant changes to email marketing. These features are a welcome addition, but they also bring new challenges for marketers who need to prepare their email marketing strategy accordingly. Today, we’ll discuss how Apple Intelligence impacts email marketing and provide strategies to help you navigate these changes and continue to engage your audience successfully. What is Apple Intelligence? Apple Intelligence is the marketing name of Apple’s advanced features powered by large language models (LLMs) and machine learning algorithms. They aim to enhance the Apple ecosystem with AI capabilities. Rather than focusing on a single functionality, Apple Intelligence serves as an AI-driven layer designed to improve the overall user experience. Its features are usually represented with the distinctive logo below and/or multicolor gradients. Key Changes Coming with Apple Intelligence Apple Intelligence brings several changes that affect the whole user experience, so marketers will have to rethink how they approach email deliverability. Let’s see those changes: AI Email Summaries With Apple Intelligence, traditional email previews will be replaced with AI-generated summaries. Rather than displaying the initial lines of an email campaign or marketer-designed preview text, users will now see a brief summary created by AI. Smart Inbox Categorization Similar to Gmail's categorization system, Apple will sort incoming messages into folders using AI. Specifically, the Mail app will organize emails into categories such as Primary, Transactions, Updates, Promotions, and Digest. Critical emails, like boarding passes or event details, will be prioritized, while newsletters and promotional emails may be placed into secondary folders. In our experience, there is no clear way for companies to send signals to prioritize an email as AI ranks the email based on its content. This new feature works across all your mailboxes, as long as you add them to the Mail app. Enhanced Notifications Notifications align with the new categorization system, allowing granular control over which categories trigger alerts. For instance, users can set notifications only for "Primary" emails while muting others. This can challenge marketers to create compelling content that ensures their emails land in prioritized or notified categories. Enhanced Siri Integration Siri will gain new AI capabilities, allowing it to access and surface information from emails, messages, and contacts. This could lead to users interacting with email content through voice commands rather than traditional opens and clicks. How to Prepare for Apple Intelligence as an Email Marketer The rollout of Apple Intelligence has introduced advanced AI-powered features like email summarization and categorization, impacting how subscribers interact with marketing emails. These changes require marketers to adapt their strategies to ensure visibility, engagement, and conversion in this new email environment. Here’s how you can stay ahead: 1. Optimize for AI Summaries Since Apple Intelligence generates email summaries, ensure your key messages and calls-to-action are prominent in the opening sentences. Craft concise, impactful subject lines and preview text that align with your primary goals. This increases the likelihood that AI-generated previews accurately reflect the value of your email, boosting open rates and engagement. Why this matters now: With Apple Intelligence prioritizing AI-driven previews, emails that fail to highlight their value upfront risk being overlooked entirely. 2. Prioritize engagement metrics beyond open rates Mail Privacy Protection, introduced by Apple, has already diminished the reliability of open rates as a metric. Now, Apple Intelligence further shifts the focus toward actual engagement metrics like click-through rates (CTR), conversions, and on-site activity. Optimize your campaigns to encourage measurable actions, such as clicks on interactive elements or specific landing pages. Why this matters now: Apple Intelligence is expected to rely on actual user interactions to refine categorization, making genuine engagement more critical than ever. 3. Enhance your personalization Leverage first-party data to craft hyper-personalized emails that align with subscribers’ preferences, purchase histories, and behaviors. Implement interactive elements like surveys and preference centers to gather more subscriber information directly from the users. Personalization can also extend to dynamic content blocks tailored to individual preferences. Why this matters now: Apple’s AI may prioritize and rank emails that demonstrate higher relevance to the user, making personalized content a competitive advantage for staying at the top of their inbox. 4. Maintain list hygiene and deliverability Regularly clean your email lists to remove inactive subscribers and maintain strong sender reputation through proper email authentication (SPF, DKIM, DMARC). A high sender reputation helps your emails avoid being filtered into secondary tabs. Why this matters now: AI-driven categorization could penalize marketers with lower deliverability rates, pushing emails to less visible tabs or summaries. A clean, engaged list can reduce this risk. 5. Include whitelisting instructions In your sign-up confirmation email, encourage subscribers to mark your email address as a trusted sender to enhance inbox delivery. Why this matters now: As a marketer, you can't directly influence whether your emails land on primary or secondary tabs. But, when your recipients mark your emails as trusted, they're more likely to get notified when you send them a new email. 6. Test across devices and platforms Use tools like Litmus or Moosend to preview how your emails render across various devices and email clients, ensuring optimal display and functionality. Why this matters now: As new updates are introduced, it's essential to double-check how your emails appear. 7. Monitor and adapt to AI-driven categorization Stay informed about how Apple Intelligence categorizes your emails and adjust your strategies accordingly to maintain visibility and engagement. Since Apple’s AI functionality will be constantly receiving updates, you must stay alert as an email marketer to adapt swiftly to any changes. Why this matters now: Apple’s AI functionality will evolve over time, and the ability to swiftly adjust your tactics will be key to maintaining strong engagement and staying ahead of competitors. Have You Tried Apple Intelligence Yet? Getting Apple Intelligence is easy. You need a non-EU AppleID, currently logged in the App Store app (not the iCloud account, they’re separated). Finally, your device must be set to English (US/UK) and Siri must be set to English. --- ### Navigating Email Marketing in 2025: Trends, Challenges, and Tactics > Explore 2025 email marketing trends like AI email filtering, privacy laws, and first-party data to boost deliverability and engagement. - Published: 2025-01-16 - Modified: 2025-01-16 - URL: https://moosend.com/blog/navigating-email-marketing/ - Categories: Email Marketing - Levels: Beginner Email marketing continues to evolve, shaped by shifting privacy regulations, technological advancements, and new consumer behaviors. As we move into 2025, marketers must navigate a landscape where trust, personalization, and compliance take center stage. To stay ahead, it’s crucial to understand the key trends transforming email marketing and adapt your strategies accordingly. In this post, we’ll explore the most impactful changes to help you navigate email marketing. 1. AI-Powered Email Filtering AI is rapidly becoming the backbone of email filtering systems. Advanced algorithms evaluate engagement metrics, content sentiment, and user interaction patterns to determine inbox placement. These intelligent filters are increasingly sophisticated, rewarding personalized and relevant content while penalizing gimmicky or low-value emails. AI also powers features within platforms like Moosend, enhancing functionality through visible tools or behind-the-scenes processes, which my team actively leverages for campaign optimization. Action Plan: Craft personalized content: Use subscriber data to create dynamic, tailored emails that resonate with individual preferences and behaviors. Optimize subject lines and previews: Ensure subject lines are concise, relevant, and avoid overuse of trendy buzzwords or clickbait tactics that could trigger spam filters. Monitor engagement metrics: Regularly track key metrics like open, click-through, and bounce rates to identify patterns and refine your approach. Leverage AI tools: To fine-tune your campaigns, explore AI-powered features such as segmentation, predictive analytics, and A/B testing. Maintain a consistent sending schedule: Regular email sending builds trust and improves your sender's reputation with subscribers and email providers. Conduct regular audits: Review your campaigns to ensure they align with AI filter preferences, focusing on delivering high-quality, relevant content that encourages recipient interaction. 2. Privacy Laws Redefine Compliance Introducing stricter privacy laws, such as updates to GDPR or the potential emergence of U. S. federal privacy legislation, will demand more from marketers. Consent management and data security will take center stage. Action Plan: Audit your data collection methods: Regularly review how you collect subscriber data to ensure transparency and compliance with regional laws. Explicitly request consent at all collection points. Implement preference centers: Allow subscribers to customize the type and frequency of emails they receive, improving compliance and user experience. Enhance data security measures: Protect subscriber data with robust, secure storage and regular security audits. Stay updated on privacy laws: Monitor changes in privacy regulations and proactively adjust your practices to meet new requirements. Automate consent tracking: Use email marketing platforms to document and manage permissions effectively, ensuring readiness for audits or disputes. 3. BIMI and DMARC Widespread Adoption With Google making BIMI more accessible, brands adopting this authentication layer will gain credibility and trust. Action Plan: Implement BIMI and DMARC policies: Set up BIMI (Brand Indicators for Message Identification) and DMARC (Domain-based Message Authentication, Reporting, and Conformance) for your domains to enhance email authentication and brand visibility. Design a professional logo: Ensure it is high-quality and adheres to BIMI specifications, as it will appear next to your emails in inboxes. A polished design can strengthen brand trust. 4. First-Party Data Takes the Spotlight The move away from third-party cookies has increased reliance on first-party data. Direct engagement with subscribers becomes more valuable for targeting and segmentation. Action Plan: Offer exclusive incentives: To make subscribers feel valued, offer special offers, discounts, or early access to content as a reward for opting in. Incorporate gamification: Use gamified elements like quizzes, polls, or spin-to-win wheels in your emails to make subscribing fun and interactive. Leverage interactive emails: Include features like surveys, clickable image carousels, or dynamic content to engage readers. 5. Preparing for Anti-Spam Regulations in Emerging Markets Countries in Asia and Africa are developing stronger anti-spam laws. The main point is: don’t buy lists and respect your audience and their decisions. Action Plan: Stay informed on global regulations. If targeting international audiences, adjust your strategies to meet local compliance standards. You can also check Spam Prevention and Messaging Compliance for different countries and how those can affect your email marketing strategy if you are targeting recipients in Australia, New Zealand, or Japan Getting Ready for the Future In 2025, email deliverability will favor marketers prioritizing transparency, security, and authentic engagement. By staying ahead of evolving trends and implementing strategies that align with these priorities, you can safeguard your campaigns and position your brand for success in an increasingly competitive digital landscape. --- ### Best Ad Campaigns to Inspire You in 2025 > Relive the best ad campaigns of 2024. From laughs to inspiration, see how brands used storytelling to leave a lasting impact. - Published: 2025-01-15 - Modified: 2025-05-07 - URL: https://moosend.com/blog/best-ad-campaigns/ - Categories: Marketing - Levels: Beginner The holiday season may be over, but the magic of a great ad sticks with us long after the decorations are packed away. This past season, brands pulled out all the stops, delivering campaigns that made us laugh, cry, and even hit the replay button a few times. In this post, we’ve rounded up some of the best ad campaigns that caught our attention and left a lasting impression. Whether they tugged at our heartstrings, took us by surprise, or just made us smile, these ads remind us why storytelling is at the heart of every great campaign. 1. The Most Inspirational Ad Campaign Ad: Assume That I Can | World Down Syndrome Day 2024 This moving campaign challenges the low expectations often placed on individuals with Down syndrome. Featuring Madison Tevlin, the ad delivers a powerful message about breaking stereotypes and promoting inclusivity. It shows how assuming someone can do something can help them unlock their full potential. Why it’s successful: The ad stands out because it’s honest and deeply moving. It takes on societal biases in a way that feels real and meaningful, encouraging viewers to think differently. Madison’s confident performance also draws you in, making the message both powerful and unforgettable. 2. The Most Creative Ad Campaign Ad: Bubbles | Deutsche Telekom | Christmas Ad 2024 Deutsche Telekom’s “Bubbles” feels like a magical Christmas movie. It tells the story of two young girls living in separate snow globes, finding ways to connect despite the obvious obstacle. With beautiful visuals, a touching rendition of Carol of the Bells, and a heartfelt message about breaking down barriers, it perfectly captures the warmth of the holiday season. Why it’s successful: The brand’s role in breaking barriers is seamlessly integrated, showcasing how their technology brings people closer, no matter the distance. The ad leaves a lasting impression about the power of human connection made possible through innovative communication services. 3. The Most Surprising Ad Campaign Ad: “Michael CeraVe” I CeraVe Super Bowl (Long Form) Who would’ve guessed Michael Cera and skincare would make such a perfect pair? This ad flips expectations on its head as the lovable, quirky actor brings his signature charm to CeraVe’s soothing world of skincare. The ad’s offbeat humor and clever script (“I am CeraVe! ”) turn a mundane topic into a fun experience for the audience. Why it’s successful: The key here is the surprise factor. Pairing Michael Cera’s persona with a skincare brand is a creative twist nobody saw coming. The humor keeps it light and memorable, while the seamless integration of product benefits ensures it’s more than just a funny moment—it’s a clever brand win. 4. The Most Empowering Ad Campaign Ad: The Code | A Dove Film | Dove Self-Esteem Project Dove's "The Code" addresses the impact of AI-generated beauty standards on self-esteem. Set to Pure Imagination, the ad shows a woman using AI to create images of beauty, only to receive unrealistic results. By adding "according to Dove Real Beauty Campaign" to her prompts, she discovers a diverse and authentic representation, highlighting Dove's commitment to keeping it real. Why it’s successful: This marketing campaign addresses a current issue in a simple and easy-to-grasp way. Its focus on real beauty delivers a positive, uplifting message, especially for younger audiences. 5. The Most Thought-Provoking Ad Campaign Ad: 2024 Election - Calm Silent Ad (Calm) During the intense 2024 U. S. election coverage, sleep and meditation app Calm aired a 30-second silent commercial on major networks like CNN and ABC. The screen displayed a simple message: "We bought this ad space to give you 30 seconds of silence. Yep, just silence. " This unexpected pause offered viewers a moment of peace amid the nonstop election updates. Why it’s successful: Calm's silent ad resonated with viewers seeking a break from the election chaos. The unconventional approach highlighted the app's purpose, leading (according to user comments) to an increase in downloads and positive reactions on social media. 6. The Funniest Ad Campaign Ad: That T-Mobile Home Internet Feeling | 2024 Big Game Day Commercial Zach Braff and Donald Faison bring their hilarious "Scrubs" banter back in this ad, but they’re helping Jason Momoa escape his internet troubles this time. With a quirky musical number and many laughs, they show how T-Mobile’s 5G Home Internet is the perfect fix for anyone tired of bad Wi-Fi. Why it’s successful: Braff and Faison’s humor, paired with Momoa’s acting skills and a fun, catchy song, makes this ad a joy to watch. It’s so relatable for anyone who’s dealt with bad internet, which is why it’s hard to forget and easy to share. 7. The Most Heartwarming Ad Campaign Ad: Perfect 10: The Kia Big Game Commercial featuring the 2024 Kia EV9 KIA's "Perfect 10" follows a young figure skater whose father surprises her with a special encore performance at her grandfather's cabin after he misses her show. Using the EV9, they power lights and music for a touching ice-skating routine on a frozen pond, bringing joy to her ailing grandfather. Why it’s successful: This ad is a heartwarming combination of family, holiday magic, and clever technology. The EV9’s features fit perfectly into a story about love and togetherness, turning it into a heartwarming piece of storytelling that viewers won’t forget. 8. The Most Innovative Ad Campaign Ad: Adoptable | Pedigree Pedigree's "Adoptable" campaign uses AI to help shelter dogs find homes. Turning simple photos into high-quality images makes these dogs appear in Pedigree's ads, reaching more people. This approach promotes Pedigree and increases the chances of adoption for these dogs. Why it’s successful: This innovative campaign stood out for its creative use of technology to solve a real issue. By featuring adoptable dogs in their ads, the brand connects with audiences and shows their commitment to helping dogs in need. 9. The Ultimate Super Bowl Ad Campaign Ad: DoorDash All The Ads DoorDash's Super Bowl campaign, "DoorDash All The Ads," turned every commercial into a chance to win. They promised to deliver items from all the game’s ads to one lucky person. This playful idea showed that DoorDash can bring you anything, not just food. Why it’s successful: This campaign was so entertaining it had people glued to their screens, hunting for the code instead of watching the game. DoorDash turned the Super Bowl into a fun, interactive experience, making their brand impossible to ignore. The unique concept sparked conversations and showed that DoorDash is about more than just food—it’s about delivering anything. Ad Campaign Inspiration Delivered These are just a handful of the ads that inspired us this season, but there are plenty more worth exploring. Each one brought something special to the table—whether it made us laugh, tugged at our heartstrings, or challenged us to see the world differently. If you’re curious to see what else made our list, head over to our playlist on YouTube. It’s packed with creative, emotional, and downright fun campaigns that deserve acknowledgment. So, grab a cup of coffee, settle in, and take a look—you might just find your new favorite ad. --- ### Expert Insights: Marketing Trends for 2025 > Learn the latest marketing trends and insights from experts in the B2B, eCommerce, agency, and SaaS sphere. - Published: 2025-01-14 - Modified: 2025-01-14 - URL: https://moosend.com/blog/marketing-trends/ - Categories: Marketing - Levels: Intermediate As we bid farewell to 2024, the marketing landscape continues to evolve at a fast pace. From the rise of AI-driven personalization to the growing importance of LinkedIn content and in-person events, this year has set the stage for some exciting trends. But what does 2025 hold for marketers? To find out, we asked business and marketing experts to share their insights and predictions on marketing trends for 2025. Leaders in B2B, eCommerce, agencies, and more, discuss what surprised them in 2024 and where they'll focus this year. Read on to see what they have to say and get tips and ideas on how to transform your marketing strategy in 2025. Top Marketing Channel or Tactic for 2025 Most likely you wouldn’t put all your eggs in one basket. Still, as needs change and tech evolves, some marketing channels become less important, while others rise in popularity. And now is a good time to re-evaluate your marketing budget and how you spend it. There’s no consensus, but experts seem to focus more on customer-centric tactics, partnerships, email marketing, and brand awareness through unique content. Here’s where they would invest their budget in 2025 if they had to choose and why: “Account-based marketing - I've seen a very good return (10 x pipeline on dollar spent) from this year's 3-month pilot. It's also great for targeting larger accounts with a higher ACV. Meanwhile our biggest channel to date, SEO, is not scaling like it used to - AI overviews and ChatGPT perplexity are cannibalizing traffic and with constant Google updates it's harder to stay on top of things with SEO than ever. ” Emilia Korczynska – VP of Marketing, Userpilot “A significant portion of loyal customers currently book through traditional tour operators. This presents a valuable opportunity to engage directly with them, fostering stronger connections and streamlining their booking experience. By leveraging email marketing, we can tap into this potential and transition these repeat guests into direct customers. ” Manos Tavladorakis - Business Development, Albatros Spa & Resort Hotel “If I could allocate my marketing budget to just one channel across industries next year, it’d be LinkedIn. Incorporate your executives' voices into your business’s content strategy. Help them share stories that reflect their values, showcase their expertise through thought leadership, and craft authentic content that sparks meaningful engagement. ” Elena Galli – Co-founder, The Kind Kind “I would focus on making ABM work. Both organically and paid. Why? Because it's the only way to truly align sales and marketing in B2B. Going after the accounts that value the most for the business. And sales and marketing (mis)alignment can be the one thing that can make or break a GTM function in the B2B world. ” Daphne Deiktaki – Global Marketing Director, Hack the Box “With organic content you invest into your brand, website, authority and it stays there for the long term, whereas the impact of paid ads vanishes the moment you stop paying. ” Nikolas Haliotis - Co-founder, Web Bunch “I’d go with a mix of Digital PR and influencer marketing as a winning combo for the future of your brand. While Digital PR might yield results over time, influencer marketing delivers almost instantly—when the right influencer mentions your brand or product, you’ll see traffic and sales spike immediately. ” Alexandra Tachalova - Founder & CEO, Digital Olympus “Partner Marketing–it's the channel that always costs the least but gets amplified by more organizations than just yours. This basically means low-CAC acquisition. ” Alexis Petrichos - Sr. Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper “If I could allocate my marketing budget only on one channel, it would probably be content marketing, and more specifically blogs, articles, and case study videos. Customers today are overwhelmed with information, but seek added value from companies: insights, education, and relatable experiences. ” Vicky Barbouti - Head of Global Brand & Marketing Communications, Rivulis “I’d allocate it to email, without a doubt. Social channels, like TikTok, can be incredibly powerful, but they’re also unpredictable—algorithm changes, platform restrictions, or even broader uncertainties can drastically impact your reach. ” Andy King – Founder, Email Love Surprising Marketing Trends of 2024 What marketing trends and consumer behavior patterns surprised experts last year and what do they predict in the near future? For example, AI, LinkedIn organic reach, and sustainability were high on the agenda. Let’s find out more: “Changes in search—not so much AI Overviews as the rise in visibility of websites like Reddit, Quora, and other forum-like websites. This presents a big challenge and a big opportunity. Most companies rely on search to bring results and need help navigating these changes. ” George Chasiotis – Managing Director, Minuttia “CPG and B2C brands focusing on LinkedIn as a channel for hyper targeted marketing. There will be a gradient shift from LinkedIn as the platform itself has changed its algorithm and is becoming more social heavy than professional. ” Shahbaz Mamdani - VP: Communications Marketing, Yourstoryteller. co “It's been awesome to see so many companies start to use interactive product demos on the marketing site and in their sales cycle. I've noticed a lift in demo awareness this past year. ” Erin Balsa - Founder, Haus of Bold “AI enables solo creators to amplify their content output, allowing them to compete directly with larger organizations. However, I predict a decline in this trend. As consumers become adept at recognizing AI-generated content, they may increasingly disengage from it. We plan to capitalize on this shift by committing to high-quality, meticulously researched content that unmistakably reflects human craftsmanship. ” George Fakorellis - Head of Growth, Wealthyhood “We have already begun incorporating more UGC into our strategy, as authentic photos and videos resonate more deeply with audiences compared to polished, professional imagery. As for short-form video content, an increasing number of hotels are leveraging this trend to boost engagement with their followers. However, it’s essential to approach this with caution, as it has the potential to backfire if not executed thoughtfully. ” Manos Tavladorakis - Business Development, Albatros Spa & Resort Hotel “In-person events as companies are going away from webinars and trying to get real life connections with their customers and prospects. We're planning a tone of IRL engagements for 2025, from running our first ever user conference and executive dinners in multiple locations, to joining events and tradeshows. ” Alexis Petrichos - Sr. Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper “I was surprised by how popular podcasts are and their role in the 2024 presidential election. When you factor in the fact that YouTube is the most popular podcast platform, I think it paints a strong argument for creating more videos. So that's what I'm working on with lots of clients. ” Kevin Indig - Organic Growth Advisor (Hims, Toast, Reddit) “Big industry tradeshows and expensive booths being a waste of time and money. Decision makers do not attend those, only practitioners. It is time to double down on smaller, more intimate events that build true relationships with the right people for your business. ” Daphne Deiktaki - Global Marketing Director, Hack the Box “One of the most surprising marketing trends in 2024 was the significant rise in the importance of sustainability among customers. To address this trend in 2025, it would be essential to integrate sustainability into our marketing strategies. This could involve highlighting our company's efforts to reduce our environmental impact, promoting eco-friendly services, and ensuring that our messaging resonates with environmentally conscious consumers. ” Konstantinos Botsis - Business Owner, Twipe “Customers are increasingly focused on cutting through the noise. With limited time resources, wanting to ignore the surge of AI-generated content, they are more eager than ever to quickly access the genuine value a product offers. ” Taylor Bruneaux - Director of Demand Generation, DX “Personal branding of company leaders–it's a fine line to walk, but it can be very effective. Especially in B2B where people connect based on the human aspect much more than B2C. ” Nikolas Haliotis - Co-founder, Web bunch 2025 Marketing Trends Predictions Let’s move to the marketing trends experts foresee for 2025, including tips to survive them. The transition to authentic content, Reddit marketing, and AI prevails: “It's harder than ever to stand out due to increased content saturation and audience sophistication — so the more original we can be, the better. What can marketers do to get a head start? Identify and deploy "signature ingredients" - when you pack your marketing with signature ingredients, your marketing is more bold and less bland. ” Erin Balsa - Founder, Haus of Bold “As AI-driven outreach and content become the norm, I see a shift back to basics: companies focusing on solving real problems with better products and genuine conversations. For 2025, I hope authenticity will be the key trend. Customers will gravitate toward brands that offer real value and cut through the noise. To get ahead, focus on deeply understanding your customers, crafting clear, relevant strategies, and ensuring your product delivers—because the best marketing comes from a product that truly speaks for itself. ” Taylor Bruneaux - Director of Demand Generation, DX “Focus on optimization for Bing search and search GPT. Google will gradually lose its monopoly on search and Bing search results are in collaboration with ChatGPT/Open AI. ” Shahbaz Mamdani - VP: Communications Marketing, Yourstoryteller. co “Investing in brand as a demand gen driver. Less fixation over attribution, more talk around allbound (inbound + outbound). On a bigger spectrum, I am expecting B2B to start learning more from B2C. Using AI (I know, I had to say it) to do more things faster, but we all need to educate ourselves here. ” Daphne Deiktaki – Global Marketing Director, Hack the Box “Ranking in AI like ChatGPT, and companies investing more in YouTube marketing. To get a head start, start following AI & Video experts, experiment and fail. Only way to learn. ” Bibi The Link Builder - Founder, Bibibuzz. com “Brand marketing is regaining its importance. These days, everyone seems to be scrambling to fix their brand identity after years of a "who cares? " approach (spoiler: quick fixes won’t help anyone build a standout brand). ” Alexandra Tachalova - Founder & CEO, Digital Olympus “Given Reddit's utility for sourcing insights and answers, it makes sense for teams well-versed in SEO to consider integrating it into their strategy as a complementary channel, tailored with a unique approach. Additionally, the landscape for creating digital tools is evolving. Platforms like Bolt are empowering marketers with no coding background to effortlessly craft simple applications, such as calculators. I am expecting that marketing teams will start to independently execute small projects that can significantly enhance their conversion rate optimization efforts, paving the way for more creative and diverse strategies. ” George Fakorellis - Head of Growth, Wealthyhood “Optimizing for visibility in AI chatbots. I suggest fellow marketers start tracking metrics like brand mentions for important questions on Chat GPT and how often LLM crawlers visit your site. From there, test new content and content refreshes geared at providing a better answer or more information around the answer from AI chatbots for your most important keywords / questions. ” Kevin Indig - Organic Growth Advisor (Hims, Toast, Reddit) “User-Generated Content (UGC) is poised to grow even more influential in the coming years, serving as the modern evolution of word-of-mouth marketing. To harness its full potential, I strongly encourage to explore innovative ways to enhance client engagement and encourage the creation of authentic content that resonates with future customers. ” Manos Tavladorakis - Business Development, Albatros Spa & Resort Hotel “The #1 marketing trend I foresee for 2025 is AI becoming a standard for marketers, seamlessly integrated into everyday platforms and tools. To get ahead, we should start experimenting now with AI tools for content creation, analytics, and personalization, and identify areas where AI can add the most value. ” Vicky Barbouti - Head of Global Brand & Marketing Communications, Rivulis Marketing Strategy Shifts in 2025 Finally, let’s see what changes experts will introduce into their strategy next year and why. Data-driven and customer-centric strategies are once again in the spotlight: “Random acts of marketing as a strategy. People get tired of the same old quicker than ever before. You should do and ship new things, marketing R&D more than ever before. ” Peep Laja - CEO, Wynter “Instead of focusing on traditional SEO content planning, with content gap analysis and keyword research at its core, we're moving to audience-research, product-led content and thought-leader content syndication. We will bet on promoting curated, original content that focuses on answering complex, difficult questions that bother our current ICP -at the VP/ Director level seniority - rather than the simple "how to" questions junior ICs are looking for - and can easily find answers to in ChatGPT. ” Emilia Korczynska - VP of Marketing, Userpilot “I'll be making interactive product demos a larger part of the content strategies I build. I'm ready to go beyond the traditional use cases (home page, product pages, demo center). ” Erin Balsa - Founder, Haus of Bold "I'm getting way less leads than a couple of years before, where I had more than I could handle. I experienced that just a little bit of consistent effort on LinkedIn pays off right away. What inspired me was the downfall of Twitters, which made me look for another platform (LinkedIn). " Bibi The Link Builder - Founder, Bibibuzz. com “Attribution is becoming increasingly complex, especially as we introduce new channels into our marketing mix. Looking ahead to 2025, one of our main goals is to enhance our reporting capabilities and test different attribution models to determine what works best for us. In the fast-paced world of startups, the ability to experiment and adapt is crucial. Without robust tracking and precise reporting, effectively navigating these challenges is nearly impossible. ” George Fakorellis - Head of Growth, Wealthyhood “More user-specific content, giving voice to our customers and admins. What inspired it is that the world is moving from broader marketing fluff to actionable practical content derived from users, not brands. ” Alexis Petrichos - Sr. Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper “We'll focus on building community-driven marketing initiatives. Seeing how powerful word-of-mouth and user-generated content became in 2024, we're inspired to nurture a more engaged customer base through loyalty programs, exclusive events, and co-creation opportunities. ” Marketing team, HOT AF Candles “Focus on relationships and meeting with people in person. Saw the benefits of doing it consistently for the last 2 years. ” George Chasiotis – Managing Director, Minuttia Step Wiser Into 2025 The marketing landscape is full of opportunities and challenges alike. The above expert insights highlight a common theme: the importance of authenticity, customer-centric strategies, and the innovative use of technology. In a world where AI and digital tools are becoming the norm, the human touch remains invaluable. Focus on creating genuine connections, delivering real value, and staying adaptable in the face of constant change. There will always be a trial-and-error phase; just learn to go with the flow with the least possible damage. --- ### Monthly Email Planner: February Edition [2025] > Discover February email marketing ideas, tips, and templates to create engaging campaigns for Valentine’s, Black History Month, and more! - Published: 2025-01-13 - Modified: 2025-02-07 - URL: https://moosend.com/blog/february-email-planner/ - Categories: Email Marketing - Levels: Beginner Love is in the air, game day snacks are on the table, and the world is celebrating kindness, justice, and culture—all in just 28 days! February is packed with exciting opportunities to connect with your audience, whether through heartfelt Valentine’s Day offers, playful Groundhog Day campaigns, or inspiring initiatives for Black History Month. In our February email marketing planner, we'll show you how to target the month with creative campaign ideas, actionable tips, and ready-to-use templates for V-Day. February Email Planner Overview: What to Send Start strong with fresh email campaigns highlighting significant events and unique opportunities to connect with your audience throughout February. Here are the key dates we’ll explore this month: Black History Month: All month Groundhog Day: February 2 World Cancer Day: February 4 Super Bowl Sunday: February 9 (Date varies) Valentine's Day: February 14 Presidents' Day: February 17 (third Monday of February) National Random Acts of Kindness Day: February 17 World Day of Social Justice: February 20 International Mother Language Day: February 21 Leap Year: February 29 (Every four years) Now, let’s see how to create engaging February email marketing campaigns for them. 1. Black History Month February celebrates Black History Month, honoring Black communities' legacy, achievements, and cultural contributions worldwide. This observance allows brands to educate, inspire, and show support through thoughtful marketing messages. Email campaign: Share educational content, spotlight Black creators, or highlight partnerships with Black-owned businesses. Showcase products or initiatives that align with the themes of empowerment and inclusivity. Consider creating exclusive offers to support organizations or causes tied to Black History Month. When to send: Launch your campaign at the beginning of February to increase awareness. To maintain monthly engagement, follow up with weekly emails focusing on different aspects of Black culture, history, or businesses. Subject lines: Craft simple, inclusive, and inspiring subject lines like the following examples from popular brands. The ULTIMATE Black History Month reading list (Penguin Books) This BHM, tell stories that make a difference (Masterclass) Make a statement (Etsy) Email copy: Introduce Black History Month by highlighting its importance and your commitment to supporting the cause. Share stories, historical moments, or testimonials from Black voices. Keep the email copy respectful and uplifting, encouraging your audience to join the conversation or take action. Visuals: Use rich, bold visuals that celebrate Black culture, such as empowering portraits, historical icons, or modern designs featuring the colors red, black, and green. CTAs: Inspire action with copy like: "Discover Black-Owned Brands," "Learn More About Black History," or "Shop Our Black History Month Collection. " Example: Starbucks In this simple February email campaign, Starbucks highlights Black History Month by celebrating everyday Black excellence among their partners (employees). The thoughtful messaging aligns directly with their community values, emphasizing inclusivity and empowerment. Employee quotes add a personal, authentic touch, showcasing their experiences and perspectives on Black excellence. Overall, the email has a clean and inviting design. It combines vibrant colors with inspiring visuals of its partners to create a positive experience. Subject line: Celebrating Black History Month 2. Groundhog Day February 2 marks Groundhog Day, a quirky tradition deriving from the Pennsylvania Dutch superstition that predicts whether we’ll face more weeks of winter or get an early spring. Made famous by the iconic movie of the same name, this day is a perfect chance to have fun with your audience and break up the winter monotony with playful campaigns. Email campaign: To create engaging content, reference the movie Groundhog Day. Run a “relive the day” promotion featuring deals that customers can redeem multiple times or a “time loop” giveaway where participants have chances to win the same prize repeatedly. Also, use lighthearted themes about weather predictions and seasonal changes. When to send: Schedule your first email a day or two before Groundhog Day to generate curiosity. Follow up on February 2 with your deals or events and add an optional post-day email highlighting what the groundhog predicted. Subject lines: Here are some examples you can steal. A Groundhog’s Day treat for you. (Burt’s Bees) Happy Groundhog Day! Shadow or not, save 15% today! (Leesa) Happy Groundhog Day! We predict a dinnertime deal. Email copy: Have fun with the theme by referencing the movie: “Just like Phil Connors, you might want to relive this deal over and over again. ” Or use humor about the season: “If it’s six more weeks of winter, at least we’ve got cozy offers to warm you up! ” Keep the tone light and engaging. Visuals: Incorporate graphics of groundhogs, seasonal scenes (snow vs. flowers), or nods to the movie (like alarm clocks or time loops). Bright, cheerful colors will keep the design interesting and attention-grabbing. CTAs: Encourage interaction with CTAs like: "Check Out Today’s Deals,” "Relive the Fun – Shop Now," and "Celebrate Groundhog Day With Us! " Example: Meowingtons This February email marketing campaign by Meowingtons is a fun and creative way to celebrate the quirky tradition while promoting various products. By cleverly incorporating movie references, such as "Well, it’s Groundhog Day... again," they establish a playful tone that sparks nostalgia. The campaign cleverly incorporates the movie’s time loop theme into its promotion by repeating its cat bed sale (in the full version), making it relatable and engaging for its audience. Subject line: Groundhog Day Special! 3. World Cancer Day Here's another great initiative to raise awareness, promote prevention, and support those affected by cancer. World Cancer Day will allow you to join the conversation with meaningful campaigns that inspire hope and action. This World Day is observed on February 4 every year. Email campaign: Highlight your support for cancer awareness and research. Consider sharing inspirational survivor stories, promoting fundraising partnerships, or offering special products where proceeds go toward cancer research organizations. Brands can also encourage self-care and health screenings as part of the message. When to send: Schedule your campaign for February 4 to highlight contributions made, special sales, or partnerships with different organizations. Subject lines: Write thoughtful and appropriate copy. Blue and orange hearts, the official colors of World Cancer Day, can make your creation stand out. Join Us in Supporting World Cancer Day Small Actions Can Make a Big Impact Together, We Can Make a Difference. Email copy: Focus on the importance of coming together to fight cancer, whether through donations, education, or support. Keep the tone empathetic and inspiring. Include actionable steps like donating, sharing resources, or participating in events. Visuals: Choose images that evoke hope and solidarity. Examples include symbolic ribbons, heartfelt group photos, or creative visuals with statistics and messages of strength. CTAs: Use buttons like “Donate today" or "Support Cancer Research Now" to inspire immediate action. Example: La Roche-Posay La Roche-Posay's February email marketing campaign takes a compassionate approach by addressing the often-overlooked skincare needs of cancer patients. With a focus on safe, dermatologist-approved solutions, the campaign highlights the brand’s commitment to improving their quality of life during treatment. Partnerships with organizations like the American Cancer Society add credibility, while the simple design and actionable CTAs like “Discover the Healing Power of Touch” encourage engagement. Subject Line: Join us in supporting cancer patients & their caregivers. 4. Super Bowl Sunday Super Bowl Sunday isn’t just about football—it’s about gathering with friends, indulging in favorite snacks, and enjoying everything from the game to the halftime show and the memorable commercials. Whether people are hardcore fans or just there for the food and fun, it’s the perfect time to jump in with game-day-inspired campaigns that everyone can enjoy. This year, Super Bowl Sunday is on February 9. In 2026, it'll be on February 8, while in 2027 on February 14, which coincides with Valentine’s Day. Email campaign: Promote game-day essentials, share snack recipes, party-planning tips, or even football-themed contests to engage your audience. If your brand has nothing to do with sports, acknowledge the day with non-football-related activities like "Super Bowl for Self-Care" or "Game Day for Bookworms. " When to send: Plan your campaign in early February to build anticipation for the big day, with a follow-up email closer to February 9 featuring last-minute offers or ideas. Subject lines: Super Bowl Recipes (A Beautiful Mess) Getting Excited For The 2024 Super Bowl! (John’s Crazy Socks) Book Now: Snap Up Your Suite for Super Bowl 2024 (The Venetian Resort) Email copy: Create a sense of urgency and fun with copy like “Get ready to host the ultimate Super Bowl party! " or "Don’t miss your chance to score amazing deals! ” Keep the tone fun and engaging, inviting all customers to participate. Visuals: Add football-themed graphics like jerseys, stadiums, and snack spreads. Vibrant colors like green, brown, and gold can make the email pop. If humor fits your brand, you can also use playful memes. CTAs: Shop Game Day Deals Now Get Game-Ready Join Our Super Bowl Contest Example: Timex Timex’s Super Bowl February email marketing campaign celebrates the champions with exclusive, team-branded watches that let fans wear their pride. Bold visuals featuring the winning team’s logo and vibrant Super Bowl branding grab attention, while the copy highlights the players' determination and invites customers to commemorate the victory. With a direct email CTA like “Shop Now,” this campaign scores big with sports enthusiasts. Subject line: Rep the Super Bowl LVI Champs! Further reading: Check these Super Bowl email subject lines and examples for better open rates, engagement, and conversions. 5. Valentine’s Day Valentine’s Day is here, and love is in the air! Whether romantic, platonic, or all about self-love, February 14 is the ultimate day to celebrate connection and care. From heartwarming wishes to special offers, it’s the perfect opportunity to delight your customers and spread extra joy. Email campaign: Highlight gift guides for every relationship type—romantic partners, best friends, or even “self-love” treats. Incorporate Cupid-themed designs and puns like “Cupid’s Picks” or “Arrow-Straight Deals. ” Consider running contests or encouraging customers to share their love stories with your brand on social media. When to send: Launch your campaign with gift ideas and reminders at the start of February. Follow up closer to the day with last-minute offers or downloadable Valentine’s cards for procrastinators. Subject lines: Here are some great Valentine’s Day subject lines to steal your subscribers’ hearts. Happy Valentine’s Day! (MeUndies) A Valentine’s Day Treat For Your Hair (John Paul Mitchell) Still looking for your Valentine's Day gift? (Ray-Ban) Email copy: Use a fun and playful tone to reflect the spirit of Valentine’s Day: “Cupid’s been busy picking out the perfect gifts for your loved ones—or for yourself! From heartwarming tokens to indulgent treats, we’ve got everything to make this Valentine’s Day unforgettable. ” Keep it inclusive by celebrating all kinds of love and encouraging everyone to join the fun. Visuals: Vibrant pinks, reds, and whites paired with Cupid-inspired graphics like arrows, hearts, and love letters create an eye-catching email design. Consider elevating it with fun animations like a flying Cupid or twinkling stars. CTAs: To stay true to the theme and attract attention, use button copy like "Shop Cupid’s Picks,” "Find Your Perfect Valentine’s Gift," or "Treat Yourself Today. ” Example: John’s Crazy Socks John’s Crazy Socks brings the Valentine’s Day spirit to life with a beautiful campaign. Featuring their Valentine’s Collection of cozy, love-themed socks, the email combines vibrant visuals of heart and emoji designs with charming copy like “Warm Feet, Happy Heart. ” The campaign highlights the mission to spread love and inclusion with every purchase. Lastly, the supporting copy encourages customers to shop early, while the fun, festive tone makes this email a perfect Valentine’s Day treat. Subject Line: Spread the love this Valentine's Day Additional Resources Take a look at our dedicated Valentine’s Day posts for more. Valentine’s Day Email Marketing: Tips, Ideas & Examples Top Valentine’s Statistics & Facts For Marketers Valentine’s Day Email Templates To Boost Sales 6. Presidents’ Day Another great addition to your February email marketing strategy is Presidents’ Day, celebrated on the third Monday of February. It honors the legacies of America’s presidents, particularly George Washington and Abraham Lincoln. Over time, it has evolved into a day to reflect on leadership, history, and the values that shaped the nation. It’s also become synonymous with big retail sales, making it perfect for brands to connect with customers. This year, it's on February 17, while in 2026, it'll be on February 16. Email campaign: Embrace the patriotic theme by running a Presidents’ Day sale or promoting American-made products. You can highlight discounts, share inspiring quotes from presidents, or offer creative “election-style” campaigns where customers can “vote” for their favorite deals or products. When to send: Start your campaign in mid-February with emails teasing sales or special offers. Follow up on Presidents’ Day itself with last-minute deals or reminders. Subject lines: Hurry President's Day Sale is ENDING! (Tommie Copper) The Presidents’ Day Sale Is Here (Michael Kors) Shop smart this Presidents’ Day weekend (HP) Email copy: Celebrate the day with inspiring language like “Shop American-made favorites and exclusive deals. ” Keep the tone patriotic and engaging, focusing on the themes of history and value. Visuals: Use a red, white, and blue color palette paired with stars, stripes, and iconic images of presidents like Washington and Lincoln. Simple, patriotic designs can make the email stand out while keeping it relevant to the theme. CTAs: "Shop Presidents’ Day Deals," "Explore American-Made Favorites," or "Save Big This Presidents’ Day" will do the trick. Make sure to use red buttons to make your call-to-action stand out. Example: Burrow This campaign uses urgency and simplicity to drive sales with a “Last Chance” promotion. What's more, Burrow has a clean design that emphasizes the discount on the featured product. It's paired with a bold headline and straightforward messaging, such as “One last chance to save. ” The patriotic theme is subtle, with red accents and star icons, focusing on the sale's value. The clear CTA, “Shop the Sale,” encourages immediate action, while the additional section teasing a future release keeps readers engaged beyond the holiday sale. Subject line: Presidents' Day savings end tonight 7. National Random Acts of Kindness Day February 17 is all about spreading kindness and joy. Random Acts of Kindness Day encourages people to make the world a little brighter with thoughtful gestures—big or small. Use this day to inspire positivity and build a deeper, more meaningful connection with your audience—starting with a heartfelt email filled with kindness. Email campaign: Celebrate the spirit of giving by encouraging your audience to perform acts of kindness. Share ideas like donating to a cause, complimenting a stranger, or supporting a local business. Also, showcase your brand’s initiatives, like a charitable donation for every purchase or a special giveaway for customers who pay it forward. When to send: Deliver your campaign on February 17 to encourage participation. You can also send a follow-up email sharing stories or outcomes of the kindness movement. Subject lines: Small Acts Of Kindness (Kurt Geiger) Join the Kindness Movement Discover Ways to Spread Joy Email copy: To encourage action, keep the tone inspiring and uplifting. For example, you can use copy like this: “Let’s make the world a kinder place! Random Acts of Kindness Day is your chance to spread positivity and brighten someone’s day. Every little act matters, whether through a smile, a donation, or a helping hand. Let’s celebrate kindness together! ” Visuals: Use cheerful, heartwarming images like smiling faces, hands offering gifts, or bright, colorful email designs. Include graphics that reflect generosity and connection, such as hearts, flowers, or people helping each other. CTAs: Join the Kindness Movement Make a Difference Today Discover Ways to Spread Joy Example: Recoil Recoil’s Random Acts of Kindness Day campaign encourages customers to donate used clothing to benefit children in need. The beautiful visuals, including an adorable panda mascot, sunny graphics, and heartfelt imagery of beneficiaries, create a positive and uplifting tone. The call-to-action, "Donate to Our Stores by February 29," provides a clear deadline, while the thank-you note promotes gratitude and community spirit. Subject line: Spread Kindness: Celebrate Random Acts of Kindness Day with Us! 8. World Day of Social Justice Another meaningful addition to your February email marketing planner is the World Day of Social Justice on February 20. While it isn't typically a promotional occasion, this day highlights efforts to build a more inclusive society. It also addresses critical issues such as poverty, inequality, human rights, and access to education. Email campaign: Focus on initiatives that promote social justice. Show your brand’s efforts toward inclusivity, sustainability, or community outreach. Partner with organizations that support social justice causes or launch a fundraising campaign with a portion of sales going to a related nonprofit. Include actionable tips on how your audience can make a difference, like supporting local businesses, donating, or advocating for equity. When to send: Deliver your campaign on the same day to celebrate and inform your audience about pressing issues. Sending it early in the morning will work well. Subject lines: Together, We Can Make a Fairer World Stand Up for Social Justice Today Let’s Build a Better Tomorrow, Starting Now Email copy: Emphasize the importance of collective action and your brand’s role in driving positive change. Use empowering language. For example: “Social justice starts with all of us. Join us in making a difference by supporting programs that create equal opportunities and promote fairness. ” Lastly, share inspiring stories or statistics to show the impact of taking action. Visuals: Use images of diverse communities, equality symbols (e. g. , scales of justice), or snapshots from initiatives your brand supports. Include warm, inviting colors like green or gold to convey hope and progress. CTAs: Support Social Justice Now Take action today! Join the Movement Template: Awareness design This email template is ideal for World Day of Social Justice email campaigns, with its clean design, strategically-placed visuals, and actionable layout. The bold header grabs attention, the tips section encourages engagement, and the prominent “Join the Movement” button drives action. The color palette and content blocks are perfect for communicating meaningful initiatives without overwhelming the recipient. Try it 9. International Mother Language Day As February ends, we come across International Mother Language Day, celebrated on February 21. This day highlights the beauty of linguistic diversity and the importance of preserving cultural heritage. Also, it honors the power of languages and your customers' diverse backgrounds. Email campaign: Share stories about the origins of different languages, feature multilingual content, or highlight products that reflect cultural traditions. If applicable, create special discounts for items with global or cultural significance or invite customers to share their favorite phrases in their mother tongue. When to send: Start your campaign a few days before February 21 to spark interest, with a follow-up email on the day itself featuring a spotlight on languages or customer contributions. Subject lines: Celebrate the Languages That Unite Us Words That Build Bridges: Let’s Celebrate Diversity! Your Voice, Your Heritage, Your Story Email copy: Show the importance of linguistic diversity with inclusive language: “Languages are more than words—they’re the heart of culture and connection. Join us in celebrating International Mother Language Day by exploring traditions, stories, and expressions worldwide. ” Focus on the unifying power of languages and encourage participation through storytelling or sharing. Visuals: Incorporate designs that reflect cultural richness, such as global maps, traditional patterns, or typography in various languages. CTAs: Explore Multicultural Stories Discover Products That Celebrate Diversity Share Your Language With Us Template: Promotional design This email template is perfect for International Mother Language Day campaigns as it celebrates global diversity and exploration. The vibrant imagery and engaging content can be easily adapted to highlight different languages and cultures. Use the various CTA buttons to encourage your audience to discover and appreciate linguistic diversity or promote special products related to the day. Customize it 10. Leap Year A leap year occurs only once every four years, making February 29 a rare and exciting occasion. This is the perfect opportunity to engage your audience with creative, once-in-a-leap-year campaigns. 2028 will be the next leap year, so you have plenty of time to plan your sale. Email campaign: Highlight the day's uniqueness with exclusive, time-sensitive offers like “Deals That Only Leap Years Bring” or “One-Day-Only Specials. ” Create content that reflects the rarity of February 29, such as trivia about leap years or a fun countdown to the next one. When to send: Start building excitement with teasers a week before February 29. Follow up on the day with your main campaign, and consider adding a last-chance email for evening shoppers. Subject lines: Leap Year Lip Sale (Bésame Cosmetics) Don't miss your FREE Leap Year treat! (Burt's Bees) Leap Year Flash Sale! 29% Off (MVMT) Email copy: Show the exclusivity of your sale with copy like: “February 29 only comes around every four years, so we’re making it unforgettable with deals and surprises just for today. Don’t miss your chance to leap into something special! ” Visuals: Use visual elements such as frogs, calendars, or clocks to highlight the leap-year theme. Vibrant, cheerful colors will keep the design fresh and engaging. CTAs: Shop Leap Year Specials Grab Your One-Day Deal Leap Into the Fun Example: Terre Bleu Terre Bleu’s February email marketing campaign cleverly ties the Leap Year theme with playful frog visuals and a bold 29% discount. The email highlights key products with clear "Shop Now" CTAs, making it easy for customers to engage. The countdown timer adds urgency, encouraging quick action, while the cohesive design and social sharing options make the campaign more engaging and effective. Subject line: Leap into Our Lavender Sale, It Only Happens Once Every Four Years! Valentine’s Day Email Marketing Checklist Valentine’s Day is one of the most significant sales opportunities of the year, making it essential to craft a well-thought-out email marketing strategy. Below, our checklist will guide you through the steps you need to take: Set your campaign goal: Decide if your focus is boosting sales, sharing a gift guide, or engaging with personalized messages. Design festive signup forms: Use holiday-themed visuals, enticing offers, and clear CTAs to attract subscribers. Write engaging subject lines: Keep them short, festive, and actionable, using emojis and urgency to grab attention. Create clear and bold CTAs: Use action-oriented language like "Shop Now" or "Claim Your Deal," and ensure buttons stand out with holiday colors. Leverage pre-made templates: Customize Valentine’s Day templates with your branding, visuals, and messaging to save time. Segment and personalize: Tailor emails for audience segments like couples, singles, or gift-givers, and use customer names or past purchases. Include a Valentine’s gift guide: Feature collections like “Top Picks for Her,” “Self-Love Treats,” or “Gifts Under $50. ” Automate email sequences: Set up workflows for teaser emails, promotions, and last-minute reminders, and follow up with post-Valentine’s thank-yous. A/B test your messages: Test subject lines, CTA placements, visuals, and copy to find what resonates best with your audience. Follow up after Valentine’s: Send appreciation emails, clearance deals, or self-love campaigns to maintain momentum. Further reading: For the full strategy breakdown, visit our Valentine's Day email marketing guide. Valentine’s Day Email Templates You got the tips; now let’s make this Valentine’s Day sweeter and stress-free with premade newsletter templates. Whether promoting a special sale, sharing heartfelt messages, or running a giveaway, these designs help you save time while delivering beautifully designed emails that your audience will love. To customize them, sign up for a free Moosend account and head to the email editor. Love blooms newsletter template This Valentine’s Day email template is perfect for creating a warm and romantic campaign. Its clean layout and elegant visuals, featuring soft pinks and floral imagery, capture the essence of the holiday. The design is highly customizable—brands can easily swap in their products, update the text to match their tone, and adjust the CTA buttons to align with their goals. Whether promoting flowers, chocolates, or heartfelt gifts, this template is the perfect addition to your February email marketing strategy. Customize it Be my Valentine newsletter design Here's a bold and playful design perfect for eye-catching campaigns. The vibrant red accents and heart-themed visuals immediately grab attention, while the cheeky headlines add a fun and engaging tone. The versatile layout allows brands to showcase products, promotions, or even special messages. The large CTA button, content blocks, and visuals ensure easy navigation and a memorable shopping experience. It’s a great choice for capturing the excitement of Valentine’s Day. Give it a go Food for love email newsletter template This Valentine’s Day email template is an excellent fit for restaurants or food-related businesses. The visuals instantly capture attention and set a romantic tone, perfect for showcasing diverse dining options or gourmet creations. The structured layout allows easy customization—restaurants can highlight their special menus, reservation links, or promotions. The clean design and elegant typography create a sophisticated yet inviting feel, making it ideal for enticing customers to plan their Valentine’s dinner or indulge in culinary delights. Try it Further reading: Check out our restaurant email marketing guide for more tips. Get Your February Email Marketing Campaigns Ready In this version of our monthly planner, you’ve explored how to create emails that celebrate cultural milestones, build meaningful connections, and share the spirit of kindness and love. From thoughtful Black History Month initiatives to playful Groundhog Day campaigns and heartfelt Valentine’s Day messages, you have a blueprint for crafting impactful emails that resonate with your audience. Now, it’s time to take the next step and turn these ideas into action. Sign up for a free Moosend account, hop into the editor, and make this February a month to remember. FAQs Here are some common questions about February email marketing. 1. What should be included in a February email newsletter? A February newsletter should focus on seasonal highlights like Black History Month, Valentine’s Day gift guides, and Presidents’ Day sales. It should include engaging content such as tips, trends, or stories and use time-sensitive offers to drive action. For variety, remember to celebrate unique days like Random Acts of Kindness Day or Groundhog Day. 2. How do you say Happy Valentine’s Day in an email? Keep it warm and genuine. Use a friendly greeting like “Wishing you a Happy Valentine’s Day! ” or “Celebrate love with us this Valentine’s Day. ” Acknowledge all kinds of love, from romantic to self-love, to make your message inclusive and heartfelt. --- ### Expert Insights: How To Boost Your Email Marketing Engagement > Discover expert tips to boost email engagement with proven strategies for crafting newsletters, increasing clicks, and building strong lists. - Published: 2025-01-10 - Modified: 2025-01-10 - URL: https://moosend.com/blog/boost-email-engagement/ - Categories: Email Marketing - Levels: Beginner Email marketing often flies under the radar, but it’s one of the most effective tools out there. While other platforms fight for attention, email gets the job done—building trust, driving results, and keeping your audience engaged. But let’s be honest: sending great emails takes more than just hitting “send. ” It’s about creativity, strategy, and knowing what works to turn opens into clicks and clicks into results. In this post, we share actionable tips from industry pros to help you improve your newsletters, keep your email list healthy, and boost email engagement. 1. Crafting Engaging Newsletters What makes a newsletter truly engaging? Engaging newsletters are the heart of effective email marketing. Here’s what our contributors suggest. Personalization, value-driven content, and visual appeal: Newsletters have always been a reliable tool for our company’s communication and marketing efforts. For a newsletter to serve its purpose, it needs to be engaging enough to entice recipients to open and read it. As a flash sales site, a key characteristic of our newsletters is the consistency of daily sends, allowing us to inform users about offers and campaigns regularly. Our newsletters are short, targeted, and highly personalized, earning the trust of our audience and fostering loyalty. A major factor in their success is the offers we run, whether general or personalized. Finally, smart and concise subject lines, along with our new additions of GIF banners within the newsletters, have added a fresh touch, making them even more appealing to readers. ” — Nikoletta Bobou, Operations Manager at BrandsGalaxy 2. Email Marketing Strategies That Work Effective strategies go beyond aesthetics. Here’s how to create impactful campaigns: Make emails interactive: Incorporating interactive elements like coupons and special offers within emails has been particularly effective. It turns passive readers into active participants, increasing click-through rates and fostering deeper engagement” —Ishrat Sheik Boodoo, CEO PiXel | BlueFish™ Test everything: Conduct A/B tests on various elements of your emails such as subject lines, content layout, and call-to-action buttons to determine what resonates best with your audience. This data-driven approach allows for continuous refinement of your email campaigns, leading to higher engagement rates over time. ” —Jamie van der Knaap, Marketing Manager at Gogolook Use automated workflows: Set up automated journeys for onboarding, cart abandonment, and re-engagement to save time and increase effectiveness. 3. Increasing Engagement Rates Engagement is not just about clicks and opens... it’s about building relationships. You know, the 'I care about you, I value you, please don’t ghost me' kind of relationship. Interactive emails: Incorporate polls, quizzes, or countdown timers to capture attention. Emotional connection: Storytelling can evoke emotions and foster loyalty. Timing is everything: Analyze your audience’s behavior to determine the best times to send your campaigns. 4. Building Websites That Work for Email Marketing Your website and email marketing should complement each other seamlessly. Strategic CTAs: Place clear and compelling call-to-action buttons to encourage sign-ups or purchases. Focus on seamless integration: Design your company website with clear and accessible sign-up forms to capture new leads. Make sure the site is mobile-friendly, has a quick load-up time, and is visually aligned with company branding for consistency (font, logos, etc). Consider using landing pages tailored to your email campaigns to track conversions and provide a consistent user journey. Content like blogs, guides, or webinars can also help generate leads and drive them back to your email lists. " — Jorij Abraham, Managing Director at Global Anti Scam Alliance (GASA) / ScamAdviser 5. Keeping Your Lists Healthy A healthy email list is vital for deliverability and engagement. Regular cleaning: To ensure your email lists remain healthy and effective, regularly remove inactive subscribers periodically to maintain a high sender reputation and ensure accurate analytics. " – Jorij Abraham, Managing Director at Global Anti Scam Alliance (GASA) / ScamAdviser Double opt-in: Use a double opt-in process to confirm subscriber intent. Lead quality over quantity: Don’t purchase lists. Focus on gathering high-quality leads through events, social media, and targeted campaigns. And don’t forget to implement a re-engagement campaign to identify inactive subscribers. A clean list improves deliverability and engagement. ” — Ishrat Sheik Boodoo, CEO PiXel | BlueFish™ Take Your Email Engagement to the Next Level Email marketing continues to evolve, and staying ahead means embracing best practices, creating meaningful connections, and using the right tools to their full potential. Applying these expert tips can transform your campaigns, boost engagement, and drive real results. Remember: every email is an opportunity to connect, inspire, and convert. Craft them with purpose, and your audience will always look forward to what’s next. The inbox is yours—make it count. Do you have a tip to share or a success story to tell? Join the conversation on LinkedIn. We’d love to hear from you. --- ### 7 Unconventional Valentine's Day Email Campaigns For 2025 > Explore 7 unconventional email campaigns, such as self-love and customer appreciation messages to delight your audience. - Published: 2025-01-09 - Modified: 2025-01-10 - URL: https://moosend.com/blog/unconventional-valentines-day-email-campaigns/ - Categories: Email Marketing, Examples - Levels: Beginner “Roses are red, violets are blue, some customers are bored and need something new. ” Valentine’s Day is one of the most profitable celebrations, but some customers don’t resonate with it. Either because they’re single and indifferent, or because they’ve seen it all from brands over the years. Plus, their inboxes become cluttered with random V-Day emails, which can be quite annoying. Despite this, it remains a significant revenue driver. So, instead of boring or disappointing your audience, why not craft attention-grabbing V-Day email marketing campaigns everyone will love? By thinking creatively and approaching it wisely, you can achieve remarkable success. Without further do, here are 7 unconventional Valentine’s Day email campaigns and marketing ideas to delight your target audience and boost conversions. Plus, find pro tips to perfect your Valentine’s Day email marketing strategy. 1. Self-love Messages Instead of sending a typical V-Day message for people struck by Cupid’s arrows, diversify your email copy to include all subscribers, regardless of their relationship status. Emphasizing self-love is a great way to make all your customers feel seen and appreciated. This Valentine’s campaign idea is perfect for various brands, such as apparel, wellness, and cosmetics. Remind customers of the importance of self-care and place self-love at the forefront. For example, Victoria’s Secret embraced this approach by celebrating all kinds of love, including self-love. Their messaging encouraged every woman to treat herself to the brand’s finest products. Subject line: What is LOVE? Why it works: The subject line is inviting and reflects the email content. They added a GIF at the top with high-quality visuals of confident women wearing the V-Day lingerie. They added a “Shop now” button to create a sense of urgency and boost click-through rates and conversions. If this strategy makes sense to you, streamline it on the spot with Moosend's email features. Choose a premade email template and customize it based on your needs. Plus, leverage the AI writing assistant to craft the perfect self-love message for your target audience. Start for free 2. Galentine’s Day Celebrations How would you feel about replacing Valentine’s Day with Galentine’s on February 13th? This day praises women’s friendship, a transformative and sacred relationship for many. Send a dedicated email to show what you value as a brand and surprise your audience. Help customers celebrate moments with best friends by sending gift ideas, or even BOGO (Buy one, get one) incentives to boost sales. If dismissing Valentine’s Day festivities feels like a lost opportunity for your business, try a combo. For instance, Jeni’s built a promotional campaign showing their Valentine’s and Galentine's Day initiatives, to cater to all needs. Subject line: Celebrate Galentine’s Day! Why it works: They added an image of their Galentine’s gift bundle, perfect for spending time with a bestie. The call-to-action button stands out from the rest of the text inviting readers to click. They portrayed their Valentine’s initiative to inform customers about what’s coming next. 3. Customer Appreciation Emails Instead of encouraging customers to shower their significant others with love, why not set an example by showing them what they mean to you? Celebrate milestones, offer free gifts or resources, and create an unforgettable V-Day email campaign that will truly stand out. Wondering if this idea suits you? If you’re in B2B or have a customer loyalty program, it’s a perfect fit. And if you’re an eCommerce store owner, this approach works best for customers with repeat purchases. Take Ritual Co, for example. They embraced this special V-Day theme by highlighting some of their biggest accomplishments and wrapping up the email with a clever referral initiative. By inviting their loved ones on board, customers could enjoy a special offer—a win-win situation! Subject line: Be ours? Why it works: The email subject line has an interesting twist, enhanced with a heart emoji to yield more open rates. The email design is simple and the incentive powerful. They created a personalized email for each customer to make them feel seen and appreciated. 4. Pet Love Campaigns Who said that Valentine’s gift ideas are just for humans? If you’re an online pet store owner or sell related products, it’s the perfect time to promote them. Invite subscribers to shower their fluffy friends with love, with creative messaging. For example, Native Pet shared an alternative Valentine’s Day gift guide with ideas that can make dogs wiggle. They also added a popular product recommendation to boost their sales. Subject line: As if we needed a day to obsess over our dog... . Why it works: The funny subject line attracts readers to open the email on the spot. They added two call-to-action buttons, catering to different customer intents. They portrayed cute visuals of affectionate moments of people with their dogs. 5. Offers For Singles Want to create the ultimate Anti-Valentine’s email campaign? Then, why not craft a Valentine’s Day newsletter just for singles? Want to take it a step further? If it fits your brand tone and target audience, have some fun with it. Younger buyers would love something bold and different to make your brand stand out from the crowd. Carbon38 nailed this concept by inviting subscribers to be their own Valentine and wave Cupid goodbye. It’s a clever and refreshing approach that resonates with those who might feel left out during the season. Subject line: BE YOUR OWN VALENTINE Why it works: They diversified the common Valentine’s Day theme while still using related design assets and color schemes. The email copy is straightforward and leaves nothing to interpretation. The subject line is playful and reflects the email content. 6. Sustainable Valentine’s Day Messages If your brand promotes eco-friendly products or follows sustainable practices, Valentine’s Day is the perfect opportunity to share your values. This holiday often generates a lot of waste, so why not educate your customers on how to prevent it? There are many ways to deliver this message. For instance, use your newsletter to promote your eco-friendly products with limited time offers to boost sales. Alternatively, you can create a campaign with DIY ideas, such as dinner recipes or craftwork to inspire last-minute shoppers, too. Check out this surprising Valentine’s Day email marketing campaign by Everist: Subject line: Save Water, Shower Together Why it works: The subject line is creative and hard to skip. They added a sense of urgency through a limited time offer and a certain date to ensure fast delivery. They shared environmentally friendly Valentine’s Day ideas, such as breakfast in bed and hiking. 7. Valentine’s Opt-out Email Not all customers are interested in receiving Valentine’s Day emails. Some might be single—or even heartbroken—while others simply don’t rely on marketing campaigns for their purchase decisions. Give your customers the possibility to revisit their preferences and opt out of V-Day email lists. This shows that you respect their needs and can enhance your brand reputation. Plus, it helps you maintain strong engagement metrics. All you need is a simple email design with a clear call-to-action. Here’s a relevant email example from Etsy: Subject line: Not interested in Valentine’s emails? Why it works: The subject line sets the right expectations for readers. The email copy is caring and simple to grasp. The CTA button is written in actionable language. Quick Tips for Surprising Yet Converting V-Day Emails Here’s a quick checklist to ensure that your unconventional Valentine’s Day email campaigns will outstand competition: Craft a unique Valentine’s Day email subject line that will stand out in an inbox full of campaigns. Use a premade Valentine’s Day template and customize the fonts, colors, and images based on your needs. Use an AI writing assistant to perfect your email copy and make it unforgettable. Leverage email personalization and segmentation to deliver highly targeted emails and boost Valentine's Day sales. Use A/B Testing to find the best email version for your email subscribers. Build an automation workflow to nudge customers at different times, without overwhelming them. Finally, promote your offers on other channels as well, including social media to maximize your reach. Find your customers where they usually hang out to convert them faster. Go Beyond “Happy Valentine’s Day” Messages Are you ready to create the best Valentine’s Day campaign ever? Step out of your comfort zone and build something unique that will leave a lasting impression on your customers. And remember, by putting yourself in their shoes and crafting a campaign that resonates with their experiences and emotions, you’ll not only capture their attention but also their hearts. --- ### What Is Cart Abandonment? Tips To Recover Lost Sales > Learn all things cart abandonment and how to prevent or recover from it with marketing and website optimization tactics. - Published: 2024-12-30 - Modified: 2025-01-08 - URL: https://moosend.com/blog/cart-abandonment/ - Categories: Marketing - Levels: Beginner You've crafted the perfect eCommerce website and stocked it with amazing products or services. Your marketing efforts are driving traffic like never before. But just as you're about to celebrate, you notice something troubling. Shoppers are abandoning their carts at an alarming rate. It's like watching potential sales slip through your fingers, leaving you frustrated and wondering what went wrong. Welcome to the world of cart abandonment. Worry not, as with the right strategies you can reduce this effect and even turn abandoned carts into revenue opportunities. Learn why this happens, how to calculate it, and ultimately how to avoid it. Cart Abandonment Definition and Stats On eCommerce terms, cart abandonment–sometimes found as basket abandonment–happens when a customer adds one or more items to their shopping cart without completing a purchase. This can happen for various reasons, including unexpected shipping costs, a complicated checkout process, or inadequate security measures. Here’s how to calculate it: Wondering if your rate is high? Let’s see some key cart abandonment stats: According to the Baymard Institute, the average cart abandonment rate is 70. 19%. High delivery costs, account creation request, and payment security are among the top cart abandonments reasons. The cart abandonment rate varies based on the industry you’re in, with Cruise & Ferry yielding the highest open rate compared to Consumer electronics and Groceries that have the lowest. Overall, it’s a significant issue for online retailers, which can translate into lost sales and revenue. To recover them, marketers leverage certain strategies, such as improving the checkout and payment process or setting up cart abandonment emails. Why People Abandon Their Online Shopping Carts Let's explore some of the most common reasons leading to cart abandonment: Source Expensive or slow delivery: Consumers drop off eCommerce sites with high delivery costs or long delivery times. Competitive disadvantage: Some people are likely to leave their cart if they find a product or service at a better price or are offered incentives, such as coupons or discount codes. Extra costs: Potential customers may abandon their carts if they land on extra or ambiguous costs they did not expect at first hand. No buying intent: Some buyers add items to their cart spontaneously, without intending to buy any time soon. Lack of payment options: Certain customers have preferred payment methods, such as PayPal or Klarna and drop off if they’re not available. Website errors: Bugs and other website blockers throughout the customer journey can prevent potential customers from completing a purchase. Mandatory account creation: Some customers, when requested to create an account from scratch leave due to time constraints or because they’d prefer a guest checkout option. Website security: Certain consumers withdraw from purchasing due to security concerns, especially with sites that look untrustworthy. Checkout abandonment: A complex checkout flow with multiple steps or slow load times may disappoint potential consumers and push them away. Insufficient return policy: When shopping from eCommerce businesses, consumers look for clear and generous return policies, otherwise they might drop off. Do you see yourself in any of those blockers? Get a quick fix to your cart abandonment issues with email marketing software like Moosend. Sign up for an account, choose a premade abandoned cart template, and remind visitors they’ve left something behind with a relevant email. Just jump into the editor and set it up in simple steps. Try it for free How To Prevent Cart Abandonment You can’t get rid of this revenue blocker with magic spells, but with the right tactics you can make magic happen. Here’s how: 1. Optimize your checkout page One of the first goals to set is simplifying the checkout experience of your eCommerce store. Reduce the number of required steps to complete a purchase and offer a guest payment method for people who prefer this option. Including one-click checkout for registered members is a great idea to encourage easy or repeat purchases. So are auto-fill options that help customers move things faster. You can also use a progress bar to inform them how close they are to completing their order. Another crucial step is to inform them about all costs upfront. Most consumers want to know how much they must pay in advance and get annoyed when they discover more costs later. Disclose costs such as shipping and taxes to help them evaluate their budget. Here’s Zara Home’s guest checkout page. Its section stands out and valuable information, such as free shipping requirements and main payment options are available. Many online shoppers start their checkout process on mobile devices, so offer a seamless experience there, too. Finally, add clear call-to-action buttons written in urgent language, such as “Buy now” and “Move to checkout” to make visitors convert faster. 2. Offer multiple payment and shipping options Consumers usually opt for brands that offer various payment and shipping methods, enabling them to choose what’s best for them. So apart from traditional payment means such as credit cards, provide them with more up-to-date ones like digital wallets. This is also the case for shipping and returns. For instance, many shoppers prefer to pick up their purchases from physical stores or pick-up points due to busy schedules. It’s important to give them that choice. Finally, be transparent about important policies, such as data and return, and make them easy to find and digest. Otherwise, if a customer has second thoughts about these options, they may drop off. 3. Build trust through security indicators Would you complete a transaction from an eCommerce website that feels unsafe? You wouldn’t. Make your potential shoppers feel secure to increase completed transactions following these steps: Use an HTTPS encryption and display a padlock icon in the browser’s address bar. Share your privacy policy with customers and prospects with details about the measures you’re taking towards security. Add security badges to checkout and product pages to reduce hesitation. Share social proof, such as testimonials and star ratings to build more trust. Use a strong password policy and run regular audits to maximize security. Provide customers with FAQs and share your contact information and customer support options. Overall, keeping a secure website and running regular technical and security audits will make even hesitant buyers give you a chance. 4. Use data-informed solutions Reducing your cart abandonment and increasing your average order value requires a wealth of data. First, track your visitors' behavior to name frequent drop off points. Do they leave on the spot or during the checkout process? And how do they navigate your product and checkout pages? Once you pinpoint some patterns, you can resort to A/B Testing. This is a go-to tactic for marketers who want to introduce something new without compromising customer experience and putting their revenue at risk. In addition, remember that your customers are your biggest advocates. Send them a survey to collect important to perfect user experience. You can also send follow-up emails after a completed transaction while customers’ memory is still vivid and attuned. Marketing Tips to Recover Abandoned Cart Lost Sales Marketers have cooked a few valuable techniques to tackle cart abandonment. After all, consumers who’ve put certain products in their basket are highly interested in buying and reminding them to do so can lower your shopping cart abandonment rate. Here’s how: Abandoned cart emails Abandoned cart emails help businesses nudge customers who’ve left items in their cart to claim them fast. It’s a rather cost-effective technique which receives high conversion rates when implemented correctly. All you need to streamline it is an email automation software tool with user-friendly features. For instance, Moosend offers a premade automation workflow you can easily set up using an intuitive editor. You can choose a customizable abandoned cart template or build one from scratch with the beginner-friendly editor. Customize this template You can also create a follow-up sequence to maximize your conversion potential. Here are some tips to make these email campaigns successful: Write an attractive subject line reflecting the email purpose at first glance. Add high-quality product images and descriptions to grab the readers’ attention. Create clear call-to-action buttons to increase click-through rates and conversions. Utilize personalization techniques to make customers feel seen. Add social proof to reassure potential customers they’re in safe hands. Here’s an amazing example by MOSCHINO: Subject line: You left something behind Retargeting ads Another option for eCommerce sites with bigger budgets is running paid ads. Re-engage your audience while they search the web or scroll through social media to get them back to your website and convert them. You can set them up on platforms such as Facebook Ads or AdRoll, installing a tracking pixel and targeting cart abandoners. Then, design clever and visually pleasing ads with converting copy. Add a sense of urgency to make it more compelling. For instance, “Limited Stock” is a great motivator. Moreover, write a clear call-to-action to make them click-through your ad and finish what they started. And of course, learn where your audience usually hangs out to choose the right channels to convert them. Kiss Cart Abandonment Goodbye Now that you know what cart abandonment is and how to fix it, what will you try first? While you cannot zero it, you can use many straightforward techniques to alleviate it. So, calculate your cart abandonment rate and find what suits you best to reduce it. And if setting up cart recovery emails is in your priority list, give Moosend a go. From customizable templates to personalization to sequences, we got you covered. FAQs Here are few more cart abandonment-related questions and answers: 1. What is a good cart abandonment rate? It’s typically within 60% to 75%, but it varies based on industry. If your rate is higher than that, you should take some recovery measures. 2. Why is shopping cart abandonment a problem for retailers? Shopping cart abandonment can indicate a problematic purchase or checkout flow which can damage user experience and reduce the average order value. Sometimes, it happens due to security or quality concerns, too. 3. How can I improve my checkout process to reduce cart abandonment? Here are some easy tactics to follow: 1) Minimize the numbers of steps needed to complete a transaction, 2) Use a guest payment method, 3) Offer different payment and shipping options, and 4) Follow high website security tactics. --- ### Moosend's Guide to Email Accessibility [2025] > Master email accessibility with tips on alt text, color contrast, fonts, and more to create inclusive campaigns that engage everyone. - Published: 2024-12-27 - Modified: 2025-02-19 - URL: https://moosend.com/blog/email-accessibility-guide/ - Categories: Email Marketing - Levels: Beginner When you think about email marketing, accessibility might not be the first thing that comes to mind. However, ensuring your emails are accessible means reaching every subscriber and creating a better experience for all, including those with disabilities. Whether people with visual impairments navigate your email with a screen reader or someone with color blindness engages with your content, small changes can make a big difference. As a bonus, accessible emails are often clearer and more engaging. In this guide, we’ll show you how to improve email accessibility with best practices and actionable tips to make your campaigns more inclusive for all readers. What Factors Affect Email Accessibility? Several key factors influence how accessible your emails are for all users. These include: Alt text: Descriptions for images help screen readers explain their purpose to users with visual impairments. Without alt text, important information in images may be lost. Color contrast: Poor contrast between text and background makes reading harder for people with low vision or color blindness. Fonts: Decorative or small fonts can be hard to read, especially for users with visual or reading difficulties. Links: Clear, descriptive link text helps users understand where a link will take them, especially when using screen readers. Content structure: Emails with clear sections and headings are easier to navigate, helping users and screen readers follow the flow of information. Animations: Fast or flashing animations can cause discomfort or seizures for some users. Slow, simple animations are safer and more inclusive. These factors greatly influence how easy it is for everyone to read and enjoy your emails. Addressing them helps make your emails accessible and engaging for a wider audience. How to Create Accessible Email Marketing Campaigns Now that we’ve identified the factors influencing email accessibility, let’s explore how to design inclusive and engaging campaigns for a diverse audience. 1. Use descriptive alt text for images Alt text plays a crucial role in making your emails accessible. For users with visual impairments, screen readers rely on alt text to convey what an image represents. To ensure everyone can engage with your content, provide descriptions for any newsletter image that adds value to your email, such as charts or product photos. These descriptions should clearly explain the purpose of the image without being overly complex. For decorative images that are purely aesthetic, it’s best to use an empty alt attribute (alt=""). This tells screen readers to skip over the image, keeping the experience smooth and distraction-free. Tip: When writing alt text, avoid redundant phrases like “image of” or “picture of. ” Screen readers already identify images, so focus on describing the content directly. For example, instead of “Image of a cozy living room,” simply write “Cozy living room with a fireplace and holiday decorations. ” 2. Ensure proper color contrast Color contrast is essential for making your emails readable for everyone, including people with color blindness or low vision. Low contrast between text and background can make engaging with your content difficult for some users. To improve readability, maintain a high contrast ratio of at least 4. 5:1 for normal text and 3:1 for large text (18px bold or 24px regular). Choosing colors that complement but don’t blend into each other ensures your text stands out and remains clear on all devices and screen settings. Tip: Always test your color combinations to ensure they’re easy to read. Use tools like contrast checkers to evaluate your design. Remember, vibrant and contrasting colors not only improve accessibility but also enhance the visual appeal of your emails. For accessibility purposes, here’s an example of a high-contrast, accessible color combination that meets the Web Content Accessibility Guidelines (WCAG): Text color: Black (#000000) Background color: Light Yellow (#FFFFE0) Source This combination ensures a contrast ratio above 4. 5:1, making it accessible for users with visual impairments. 3. Opt for accessible fonts The fonts you choose ensure your emails are easy to read and engaging for all subscribers. Overly decorative or complex fonts can be difficult to decipher, especially for users with visual or cognitive impairments, reducing the effectiveness of your message. Opt for simple, sans-serif fonts such as Arial, Verdana, or Helvetica for better screen legibility. These fonts are easily read and widely supported across devices and email clients. To further enhance readability, use a minimum font size of 14px for body text and larger sizes (18-24px) for headings, which helps users quickly navigate your content. Tip: The right line spacing is just as important as font choice. Use spacing at least 1. 5x the font size to improve readability and make your emails more visually appealing. Here are some email-safe and accessible fonts to consider: Arial: A clean, sans-serif font that's highly readable and supported across email clients. Verdana: Designed for screen readability, it has wide letter spacing for clarity. Helvetica: A modern, professional font that works well for headers and body text. Georgia (serif option): If a serif font is needed, Georgia is highly readable on screens. 4. Structure content with headings and semantic HTML Proper HTML structure will make your messages easier to engage with. Logical heading tags (H1, H2, and H3) create a clear content hierarchy, helping screen readers and assistive technologies correctly interpret your email. This improves navigation, allowing users to jump to relevant sections effortlessly. To implement this, use heading tags sparingly and intentionally. Reserve H1 for your main email headline, followed by H2 or H3 for subheadings within sections. Avoid using heading tags purely for styling purposes, as this can confuse screen readers and disrupt the logical flow of your email. Tip: For styling needs, rely on CSS or inline styles instead of misusing headings. This ensures a seamless experience for all readers while maintaining an organized structure. By combining proper HTML structure with content hierarchy, you’ll create emails that are visually appealing and accessible to everyone. 5. Make links descriptive Have you ever clicked on “Click here” and wondered what you were clicking on? For users relying on screen readers or keyboard navigation, vague links like that can be frustrating and confusing. On the other hand, descriptive links provide clear context and improve the accessibility of your emails. Instead of generic phrases like “Read more” or “Click here,” use specific and actionable language that explains where the link will take the user. For instance, say, “Download our accessibility guide” or “Explore our holiday email templates. ” This ensures your links make sense on their own, even when read out of context by assistive technologies. Tip: Avoid cramming too many links together in a single section or paragraph. This can overwhelm users navigating with a keyboard or screen reader, making it harder for them to interact with your email effectively. Instead, space out your links and make sure each one serves a distinct purpose. 6. Choose accessible button designs Buttons might seem like a small detail, but they play a big role in how users interact with your emails. Clear and well-designed buttons make all the difference for subscribers using assistive devices or those with limited dexterity. To create accessible CTA buttons, start with actionable text that tells users exactly what will happen when they click. Phrases like “Subscribe Now,” “Shop the Sale,” or “Download the Guide” work far better than vague terms like “Click here. ” Actionable text eliminates guesswork and encourages engagement. Now, design is just as important as text. Here’s an example from MVMT’s email marketing campaign: Buttons should be large enough for easy tapping—at least 44x44 pixels is the recommended size. Ensure they are placed with enough space around them to prevent accidental clicks and use high-contrast colors so they stand out against the background. Tip: Pay attention to accessibility for touchscreens as well as keyboards. Use visible focus indicators (e. g. , an outline when the button is selected) so users navigating with a keyboard know exactly where they are. 7. Ensure keyboard navigation Not all users rely on a mouse or touchpad to browse their emails. For many, especially those with physical disabilities or visual impairments, the keyboard is their primary tool for navigation. That’s why it’s essential to ensure every interactive element in your email—buttons, links, and forms—can be accessed and used with a keyboard alone. Keyboard-friendly navigation means users can move through your email using the Tab key, seamlessly jumping from one clickable element to the next. Ensure all interactive elements are properly coded to be part of the natural tab order so no one gets “stuck” on an inaccessible section. Focus indicators are also a must. These are visual cues (like a border or highlight) that show which element is currently selected. Without these, keyboard users may struggle to identify where they are on the page. Checklist for keyboard-friendly emails: Buttons and links are tab navigable. Forms can be completed without a mouse. Focus indicators are visible and easy to spot. Tip: Test your emails by navigating with only a keyboard. Use the Tab and Enter keys to interact with every element. If you find any inaccessible or confusing areas, make adjustments to your email’s structure or coding. Small tweaks can make a big difference in creating an inclusive experience. 8. Avoid flashing or flickering content Eye-catching GIFs and animations can make your emails more interactive, but they come with a risk: flashing or rapidly changing visuals can trigger seizures in individuals with photosensitive epilepsy. Creating accessible emails means ensuring everyone, including those sensitive to flashing content, can safely enjoy your campaigns. When using animations, simplicity is key. Opt for smooth, slow-paced transitions that enhance your email’s design without overwhelming the viewer. For example, a gently looping animation of falling snow or a glowing “Shop Now” button can add interest without causing discomfort. Here’s a simple example from BIKO: Tip: If you’re unsure whether an animation is safe, follow the “three flashes per second” rule—never include visuals that flash more than three times in one second. You can also offer an option to pause or stop animations if they loop continuously, giving users more control over their experience. 9. Keep language simple Regarding email marketing, simplicity isn’t just a style choice—it’s an accessibility feature. Clear and concise email copy ensures that your campaigns can be understood by all your subscribers, including those with cognitive disabilities or those who speak English as a second language. The easier your content is to read, the more effectively it communicates your message. Avoid industry jargon, long-winded sentences, or overly complex words. Instead, focus on getting straight to the point with actionable and straightforward language. For example, instead of saying, “Utilize this opportunity to explore our extensive product offerings,” try “Explore our top products today. ” Source Tip: Use tools like readability checkers to ensure your content is simple and clear. Aim for a reading level of Grade 8 or below to make your emails accessible to the widest audience possible. Email Inclusivity Drives Results Implementing these best practices in your email campaigns doesn’t just make them accessible—it makes them impactful. Accessibility ensures every subscriber can engage with your content, helping you connect with a wider, more diverse audience. By creating inclusive emails, you’re not only doing what’s right—you’re building a stronger, more loyal customer base. Ready to elevate your email marketing game? Our team is here to help you craft inclusive, high-performing strategies that make a difference. Start creating emails that everyone will love and remember. FAQs Below, you’ll find some common questions regarding email accessibility. 1. How do I make my email more accessible? To make your email more accessible, you should consider the following best practices: Use clear, descriptive alt text for images. Ensure high color contrast between text and background. Choose readable, sans-serif fonts like Arial or Verdana. Keep your language simple and avoid jargon. Structure your content with proper headings and a logical layout. Make all interactive elements (links, buttons) keyboard-friendly. 2. How to test an email for accessibility? Start by using a screen reader to check how your email is read aloud, verifying that the flow is logical and alt text is accurate. Next, test color contrast with tools like WebAIM's Contrast Checker to confirm your text is easily visible against its background. Use only the Tab and Enter keys to navigate your email and ensure all interactive elements, like buttons and links, are functional for keyboard users. Finally, preview your email on various devices and email clients to ensure consistent formatting and usability across different platforms. 3. Does WCAG apply to emails? Yes, the Web Content Accessibility Guidelines (WCAG) provide helpful insights for making emails accessible. While WCAG is primarily aimed at web content, many of its recommendations—like color contrast, alt text, and logical structure—are directly applicable to emails, ensuring inclusivity for all users. --- ### 11 Top Marketing Conferences to Attend in 2025 > Explore the top marketing conferences in 2025, including location, pricing, and topics to decide what's best for you. - Published: 2024-12-24 - Modified: 2024-12-26 - URL: https://moosend.com/blog/best-marketing-conferences/ - Categories: Marketing - Levels: Beginner, Intermediate When was the last time you mingled with top industry experts to exchange ideas or showcased your brand to attract new opportunities? Attending digital marketing conferences and networking events can bring immense value to your business and help you grow as a marketing professional. These events are useful for marketing leaders who want to stay ahead of the curve and learn fresh strategies to elevate their work. If you're considering joining one of the top marketing conferences in 2025, here's a list of must-attend global events in the United States and Europe. Choose the ones that best suit your specialization, needs, and budget. Benefits of Attending Marketing Conferences Wondering if joining a marketing conference is a clever idea? Having second thoughts is reasonable. You might be thinking of the pile of work left behind while you’re away or looking for more budget-friendly learning opportunities. Besides, here are some of the advantages you’ll reap, to determine if it’s worth it: Networking opportunities: Meet and build relationships with industry leaders and exchange valuable insights. Marketing trends: Learn the latest trends in your field to improve your strategies and outpace competition. Career development: Expand your marketing knowledge and gain new skills to take up new work challenges. Brand awareness: Display your products and services and learn what your competitors are up to. Engagement: Revive your relationship with your work through personal development and team-building activities. Attending conferences can provide a wealth of knowledge and opportunities that can significantly impact your marketing strategies and career growth. The prerequisite? You must choose the right one to make that happen. Top Marketing Conferences 2025: A Comprehensive List Here are our top marketing conference and meetup suggestions covering different marketing areas: Date Location Key topics NRF’S Retail Big Show January 12-14 New York City, US Retail marketing, Martech Advanced Email Conference January 23 Manchester, UK Email marketing, Omnichannel marketing Rev2025 January 28-30 Online Growth marketing, Lead generation, Content strategy Affiliate Summit West February 3-5 Las Vegas, US Affiliate marketing, Partnership marketing B2B Marketing Exchange February 24-26 Scottdale, AZ, USA B2B marketing, Martech Digital Marketing Europe March 19-20 Lithuania, Vilnius Digital marketing, Marketing strategy, Growth marketing BrightonSEO April 10-11 Brighton, UK Search marketing, Advertising SocialDay May 20-22 London, UK Social media marketing, Influencer marketing Marketing Analytics Summit June 2-5 Phoenix, AZ, US Business Intelligence, Marketing analytics, AI CommerceNext Growth Show June 24-26 New York, US Retail marketing, Digital marketing INBOUND September 3-5 San Francisco, US & Online Inbound marketing, Customer success, Sales 1. NRF’s Retail Big Show When: January 12-14, 2025 (opening party at 1/11) Where: New York City, USA (Jacob K. Javits Convention Center) Fee: From $1,300 to $3,700 based on membership Who’s it for: eCommerce professionals of any level and expertise The NRF’s Retail Big Show 2025 gives the stage to representatives from top retail brands to share their knowledge and discuss some of the future trends in the industry. You can explore the latest technology in the field and seize networking opportunities with some of the biggest names in retail. To make the conference more engaging, organizers offer tours to innovative retail spaces in New York, giving a first-hand experience to attendees. Finally, you can join the event as a sponsor or exhibitor to promote brand awareness and attract new clients. 2. Advanced Email Conference When: January 23, 2025 Where: Manchester, UK (Pendulum Hotel Manchester) Fee: From £599 to £899 + VAT (Early bird opportunities) Who’s it for: Professionals who want to improve their email marketing efforts If you want to elevate your email marketing game, the Advanced Email Conference is the perfect place to do it. Learn the latest trends to conquer your subscribers’ inboxes and boost your revenue. Here are some of the top topics on their agenda: artificial intelligence, email automation, omnichannel tactics, and personalization. Apart from gaining new insights from email marketing thought leaders, you can also join as a speaker, sponsor, or exhibitor and reap networking opportunities. Keep in mind that this conference is recurring and held in different areas and countries. Keep an eye on extra dates and locations if this one doesn’t suit you. 3. Rev2025 When: January 28-30, 2025 Where: Online Fee: From $299 to $889 Who’s it for: Startup owners, Inbound and growth marketers Rev2025 promises to offer on-the-job marketing insights to help young entrepreneurs and growth marketers penetrate their market. This online conference dives into the latest marketing strategy optimization, martech, lead generation, and content marketing tactics. You’ll learn how to build a strong online presence and bring the right people on board to upscale your business. You can also join this event as a speaker to show your expertise and access several benefits, such as two free tickets and mentions on the event website and social media. 4. Affiliate Summit West When: February 3-5, 2025 Where: Las Vegas, Caesars Forum Fee: From $1,119 to $2,099 Who’s it for: Affiliate marketers, Advertisers, eCommerce sellers, etc. Affiliate Summit West is one of the biggest events worldwide, where people from the affiliate and partnership marketing field unite. You’ll join a network of partners of all types, from publishers to reps from big companies like Meta and Klarna. You can choose from seven topic tracks based on your area of expertise, including Content & Commerce, Brand Strategy, and Traffic & Conversion. Finally, there’s a Meet Market and an Exhibit Hall where you can display your brand to potential partners or even customers. You can also join the event as a sponsor if you fulfill certain criteria. 5. B2B Marketing Exchange When: February 24-26, 2025 Where: Scottdale, AZ, USA Fee: From $2,195 to $7,995 Who’s it for: CMOs, B2B marketers, Sales practitioners B2B Marketing Exchange is a must-attend event for B2B marketing and sales professionals. They can learn innovative strategies, such as AI adoption and performance measurement. Attendees can join different types of sessions and educational forms including workshops and case studies. Apart from networking and sponsorship opportunities, attendees can submit their nominations for Killer Content Awards. They can share their B2B brand story to get recognized for their work by important people across industries. 6. Digital Marketing Europe When: March 19-20, 2025 (Workshops on March 18) Where: Lithuania, Vilnius Fee: From €420 to €1,650 Who’s it for: Digital marketers, SEO specialists, Brand specialists, Data analysts Another great in-person conference to join is Digital Marketing Europe. Covering a plethora of topics, from influencer marketing to digital messaging to neuromarketing, it’s a place for all types of marketers to grow their skills and learn from 40+ experts. Apart from networking sessions and workshops, you can also become a speaker or track host. Professionals with event or podcast hosting experience can also become facilitators and help make this conference an engaging event while they gain exceptional experience and recognition. Finally, you can select from among four sponsorship packages to showcase your brand to the audience and gain new leads and partners. 7. BrightonSEO When: April 10-11, 2025 Where: Brighton Center, UK Fee: From £530 to £1,060 (ballot and early birds available) Who’s it for: Search marketing specialists and advertisers Want to take over the search engines and make your brand popular in your industry? Then BrightonSEO in the right place to be. It’s a recurring marketing conference in the UK and the US (will also take place in September in San Diego), where bright minds in the field can exchange valuable insights. You can find the so-called Fringe conferences for people in PPC, data and analytics, and digital PR. Plus, you can join deep training sessions to elevate your skills and networking opportunities to connect with the right people. Interested in gaining sponsorship or hosting an event? BrightonSEO offers those opportunities, too. 8. SocialDay When: May 20-22, 2025 Where: London, UK Fee: Tiered options, One-day pass at £350 + VAT Who’s it for: Influencer and social media marketing experts, Agencies SocialDay aims to provide social media and influencer marketing experts with new insights and a place to network, connect, and grow. Joined by big brands and agencies, it’s a great place to learn new innovative strategies. Apart from training sessions, you can also attend event hubs and networking sessions. They promise to provide attendees with an immersive, open-world experience that leaves the feeling of joining a leisure game. Similarly with most top marketing conferences, you can request sponsorship to promote your work to important people in your industry. 9. Marketing Analytics Summit When: June 2-5, 2025 Where: Phoenix, AZ, United States (Sheraton Phoenix Downtown Hotel) Fee: Different options, regular price from $1,895 to $3,595 Who’s it for: Business intelligence and marketing analytics specialists Join Marketing Analytics Summit to learn more about data-driven marketing and the latest insights in analytics and ROI. Attend sessions and interviews with keynote speakers, with various topics, including Generative AI tools for analysts, online behavior, and first-party data strategy. You can also join as a speaker to showcase your expertise and promote your business. There are sponsorship and media/blog partner opportunities, too. 10. CommerceNext Growth Show When: June 24-26, 2025 Where: New York, US (New York Hilton Midtown) Fee: General admission at $4,495 (early birds and free tickets) Who’s it for: Retailers, eCommerce marketers, Executives, etc. CommerceNext Growth Show is a marketing summit for retail leaders positioning as a community rather than a conference. Join industry executives and leaders to gain new skills and insights. Connect with top peers in retail to exchange ideas and form long-lasting relationships. During the conference, you can also gain hands-on experience with new tech including AI to level up your digital marketing efforts. They also have two award series to recognize retail troublemakers and their achievements, and a sponsorship program for brand reps who want to gain more attention. 11. INBOUND When: September 3-5, 2025 Where: San Francisco, US (Moscone Center) & Online Fee: TBD Who’s it for: Marketing leaders in inbound, sales, customer success, revenue operations, etc. INBOUND is an annual conference held by HubSpot covering a wide range of topics in the marketing field. From AI to personalization to content strategy tips, it’s a place where digital and inbound strategists can connect to grow their skills. Apart from training sessions and speeches, attendees will be able to immerse themselves with a holistic experience with entertainment and wellness. There are also available sponsorship positions for business reps who want to build a stronger presence, nurture their community, and gain new leads. Ready to Join Your Next Marketing Conference? If the answer is yes, identify the skills you want to enhance based on your business needs and career goals. Remember, these events often require a significant budget. If you’re a team leader, ensure the topics covered will benefit your business and create a plan to leverage the knowledge gained. Finally, review the agenda, speakers, and testimonials for each conference before making your decision. It will be an unforgettable experience full of potential. --- ### New Year, New Resolutions: Email Marketing Goals for 2025 > Ready for New Year's Resolutions? Explore 9 email marketing goals for 2025 to nail your strategy and conversions. - Published: 2024-12-23 - Modified: 2024-12-26 - URL: https://moosend.com/blog/email-marketing-goals/ - Categories: Email Marketing - Levels: Beginner "And suddenly you know: It's time to start something new and trust the magic of beginnings. " - Meister Eckhart As we roll into the new year, it’s time to reflect and set some fresh email marketing goals. What will make your email marketing campaigns shine this year? And how will you connect with your target audience genuinely to boost your metrics? So, grab a hot beverage, get comfortable, and let’s explore 9 email marketing strategies based on the latest trends and expert resources. You don’t need to follow them step-by-step, just choose the ones that make sense to you according to your brand and customer needs. 1. Revamp your email list cleaning practices Just like a new year inspires us to declutter our homes and minds, it’s the perfect time to tidy up your subscriber lists, too. This will give your email deliverability and sender reputation a great boost, which will ultimately lead to elevated campaign performance. Here are some suggestions to improve your email list hygiene: Remove inactive subscribers and hard bounces: Set a regular schedule, every 3-4 months, to clean up invalid or inactive email addresses reducing significant metrics, such as open rates. Use a double opt-in process: Ask new subscribers to verify their email addresses before adding them to your email lists. Plan re-engagement campaigns: Nudge inactive customers with win-back content, such as freebies or incentives, and remove them if they don’t reply. Use a preference center: Let subscribers update their preferences easily to serve them with relevant content. Make unsubscribe easy: Place unsubscribe buttons at the email footer to help disengaged subscribers opt out fast. If you already follow these tactics successfully, give yourself a nice pat on the back and keep up the great effort. Lacking certain email list cleaning foundations? Check out this comprehensive guide to clear the air. 2. Get informed about upcoming privacy updates Privacy regulations are ever evolving. You need to stay ahead of the curve to keep your email marketing efforts compliant and your customers safe in 2025. Wondering how? First off, Google and Yahoo have announced stricter DMARC, SPF, and DKIM policies to decrease phishing attacks. At the same time, Gmail and Yahoo will update their algorithm to send non-compliant email messages straight to the spam folder. AI will also prevail in email compliance and security. It will identify risks faster and will help marketers save their deliverability and time simultaneously. Overall, to keep your customer relationships trustworthy, enhance your data privacy measures and inform subscribers about it. Tell them how you’ll treat that information, especially if you’re hyper-personalizing your email campaigns. As we feel in real life with strangers, some consumers may feel intruded when receiving hyper-personalized campaigns without giving their permission. Finally, conduct regular and adopt privacy-centric practices, including encryption and secure servers. And remember, the more nuanced your privacy business goals are, the higher the customer loyalty and engagement will be. 3. Leverage the power of AI assistants Over the past year, AI assistants such as ChatGPT and its counterparts, gradually started taking ground. Marketers started using them to enhance their copywriting and ideation. From asking suggestions for email subject lines and CTAs to information about certain industries, AI contributed to more effective email campaigns. Many email marketing services, including Moosend, offer AI writers to help marketers with copywriting tasks and save them time without compromising quality. But to use their capabilities to the max, you need to generate the right AI email marketing prompts. Watch this step-by-step tutorial to sharpen your prompts and deliver even more creative and targeted email newsletters this year: However, keep in mind that you’re in charge of AI, not vice versa. Use it to help you in certain tasks but continue investing in authentic copywriting and ideas. The human element will always win. Are you looking forward to trying out new AI tools? Sign up for a Moosend account or request a month for free to test out the AI-powered features and power up your storytelling. Start for free 4. Adopt zero-party data strategies In 2025, marketing personalization will continue to be a priority for businesses. Consumers will continue to be drawn to targeted emails, so upgrading your customer data collection would be a wise email marketing goal for the new year. While widely used first- and third-party data tactics can be helpful, they’re prone to biases. So, requiring data directly from consumers will be a better cut-through, leveraging the so-called zero-party data tactics. Use multiple assets, such as quizzes, surveys, and polls to collect data straight from the main source, to deliver more targeted messages to customer and prospects. Check out this example by Harry’s to get inspired: Subject line: Quiz: What’s your ideal skin-care setup? To ensure that your products or services remain valuable and relevant this year, you can also request feedback through follow-up emails when a purchase is completed. Plus, many businesses offer incentives, such as freebies, in exchange for personal information. Giveaways are also a great option to consider, especially when you’ve just launched a new product. Share those contests on social media as well to gain more traction. 5. Provide valuable, data-informed email content Even though many eCommerce and SaaS businesses have improved their customer data collection process, making good use of this data is a whole different story. To make the most of email segmentation, a great email marketing objective for the new year is revisiting your buyer personas and mapping the average customer journey. Then, determine what type of content each email subscriber subgroup would love to receive to nurture them effectively. You can also refine or set up behaviorally triggered email types, which usually receive high click-through rates and conversions. Here are some examples: Abandoned cart emails Cross-sell/Upsell emails Product recommendation campaigns Post-purchase follow-ups What else can you achieve in this area, besides streamlining common tactics such as A/B Testing and metrics analysis? Consider adding dynamic content to the game–if you don’t already do– and upgrade your automation workflows to deliver even more time-bound emails. To make the most of these segmentation tactics, you’ll need an email marketing tool with top-notch marketing automation features to set them up easily. If your software is limiting you, read this guide to help you find an alternative and kick off the new year with smart tech stack. 6. Follow sustainable email marketing tactics Another great email marketing goal to set for the new year is putting email sustainability high on your agenda. It’s not just good for the environment, but for your email marketing strategy, too. Apart from sharing your environmental initiatives and certifications to attract like-minded consumers, sustainable email marketing includes practices such as segmentation and personalization. For example, instead of sending bulk messages that will probably lead to low email open rates and spam complaints, create targeted campaigns based on demographics or customer preferences to pivot your metrics. Keeping an eye on your email frequency is also vital. Collect relevant information through an updated preference center to cater to your subscribers’ needs. Ask them what content they’d like to receive from you to keep them hooked and reduce unsubscribe rates. Finally, build more compact email campaigns to reduce loading times and improve user experience. To save time, source HTML email templates from well-known email marketing platforms or well-known builders such as Stripo. 7. Invest in loyalty and referral programs Loyal customers are a business’s greatest resource. Capitalize on trusted and long-lasting relationships through customer retention initiatives, such as loyalty programs. Offer incentives, such as coupons or discounts based on certain milestones. If you already have a loyalty program, have a look at what other competitors do to outpace them. Overall, the more excited your customers feel about your brand and incentives, the higher customer engagement will be. Reap the benefits of that trust by setting up a referral program or strengthening your current one to bring new customers on board. “OK, but how will they know? ” Send dedicated email campaigns with an appealing subject line and a powerful call-to-action to tell them. Sharing an incentive with both parties is a great practice to meet your business objectives in that area. You can also share your referral program through other emails, such as post-purchase follow-ups to grab the attention of customers while they’re still warmed up after an interaction with your brand. Even when they don’t convert, it will be a good brand awareness boost. Check out this referral email example by Maude to get inspired. Set the right expectations with a descriptive subject line like this one. Subject line: Get $5 off for every friend you refer. 8. Combine email with SMS for better outreach While email marketing is highly profitable, resorting to other marketing channels as well can bring better results this year. Combine email with SMS marketing to expand your outreach and convert your audience where they usually hang out. You don’t need to deliver every campaign via SMS. Instead, set specific goals for this complementary channel and track them down the line. For instance, use it for time-bound communications, such as flash sales, exclusive offers, and appointment scheduling. Or leverage segmentation tactics and nudge customers who usually open SMS messages compared to emails. You can also set up automation workflows and triggered messages after certain customer actions. And create a consistent branding experience to help readers recognize your communications on every channel. Remember, you need to get their opt-in first before texting them to be fully compliant. And don't worry about budgeting too much. With the right tools, it’s a cost-effective digital marketing approach that can work miracles. 9. Expand your email marketing skills Maintaining an effective email marketing strategy is not always a breeze. The capabilities of this channel change as technology grows. To keep up with this stream, you need to grow your skill set once in a while. If that sounds like a good idea, you just discovered our final email marketing resolution. Check out these email marketing courses and find what suits you based on your needs: Moosend’s eCommerce email marketing: For beginners in eCommerce and small business email marketing. Hubspot Academy email marketing course: Beginner and intermediate level email marketing skills. Skillshare email marketing strategy course: All experience levels, with applications for multiple industries. If you’re a fan of newsletters and interested in receiving regular email marketing updates, here are our top picks: Moosend’s newsletter: Email marketing tutorials, digital marketing tips, product announcements, special offers, etc. Litmus newsletter: Email marketing insights, research reports and e-books, webinar announcements, etc. Really Good Emails newsletter: Email design tips and campaign inspiration. And if you fancy some good old reading, check out this list up-to-date list of email marketing books. New Year, New Email Marketing Goals Which of the goals above would you like to prioritize? Is there anything else you’d like to optimize missing from this list? Whatever the answer, we wish you a happy new year, full of email marketing success. And remember, it won’t be always fun and games. New beginnings require a learning curve, but adopting a growth mindset will help you navigate challenges and build a powerful email marketing engine, against all odds. --- ### 8 Post-Holiday Email Marketing Strategies to Boost Sales > Explore 8 effective post-holiday email marketing strategies to capitalize on the sales momentum and boost coversions. - Published: 2024-12-20 - Modified: 2025-01-16 - URL: https://moosend.com/blog/post-holiday-email-marketing/ - Categories: Email Marketing - Levels: Beginner The holiday rush is over and your sales have pivoted. But then what? Returning to “business-as-usual” after the holiday season is like letting hard-earned gains slip away. Instead, brands can capitalize on the sales momentum to boost their holiday revenue even more, and build stronger relationships with new, prospective, and existing customers. The following 8 post-holiday email marketing strategies will help you keep the momentum going. You can also check out how other brands rode the post-holiday waves including expert email marketing tips to drive sales. 1. Extend your sales period Who said that sales are only for the holiday season? According to recent stats, almost one in two people enjoy shopping right after Christmas, so why not give them that opportunity? This could also be the case for holidays, such as Black Friday and Cyber Monday, which usually revive consumers’ shopping lust. If extending your sales is not a viable option, you can also share incentives, such as free shipping or returns to make your offers more appealing. No matter what you opt for, inform your target audience about your sales extension straight from the subject line to increase open rates, especially from highly interested consumers. Here are some email subject line suggestions to make your message clear: Holiday cheer continues: Extra days of discounts! Extended holiday sale for the naughty and nice Holiday deals extended Add important information about your deals at the top so that recipients spot it fast. You can also create a sense of urgency using a countdown timer or “Buy now” CTA buttons. Here’s a great post-Labor Day deal by Rael. When opening the email, the reader knows exactly what they should do to claim the deal. Subject line: ⭐ LABOR DAY SALE EXTENDED ⭐ 2. Set up abandonment cart workflows If you don’t send cart abandonment emails to website visitors who have showed a clear intent to buy, it’s time to do so. These email types have been linked with high click-through rates and conversions for eCommerce stores. And in peak seasons, not setting them up would be waste of ROI potential. To make your post-holiday email marketing strategy more effective, add social proof to earn recipients’ trust, or even share a limited-time incentive, like a coupon or discount code. This is even more special for first-time buyers, as you introduce them to your brand with more generosity. Overall, adding a sense of urgency without sounding too salesy is key. Place high-quality product visuals and descriptions to move reluctant or last-minute buyers to the checkout. Here’s a great-looking example by Nomad. They notified customers that their favorite item is selling quickly to yield more conversion rates. Subject line: Nomad Gear is Selling Out Quick Ready to automate your abandoned cart emails? Choose an email marketing platform like Moosend with user-friendly automation features to set them up fast. You can also pick a holiday-themed email template and customize it based on your needs. Start for free 3. Run upsell/cross-sell campaigns Think of how much valuable customer data you gained during the holiday shopping season. Capitalize on it to create post-holiday email marketing campaigns with personalized product recommendations. Tools like email list segmentation and analytics solutions will help send more targeted emails based on demographics and even more nuanced data. Dive deeper into customer insights to unveil their purchase history or website behavior and design email campaigns accordingly. You can also send special offers for upselling post-holiday promotions to yield more sales. Plus, with the right messaging you can take this post-holiday email marketing strategy to the next level, and start building stronger relationships with your customers. You'll do that by providing customers with a better, more personalized experience and not just selling more to them. Yes, but what’s the balance? How about a “Post-holiday gift ideas just for you” subject line? It would motivate many email subscribers who did not get the opportunity to treat themselves during the holidays to seal the deal. And remember, the more targeted your email content, the better. Here’s a holiday email example you can easily mimic by Open Spaces. Customize your messaging based on your needs. Subject line: Our holiday colors are selling out fast... 4. Reward loyal customers with exclusive deals New customers are precious but loyal ones are the backbone of your business. Show them extra love to strengthen those valuable relationships, especially for customers who’ve been generous with you during peak seasons. While it’s important to acknowledge those buyers all year long, post-holiday emails may have a different impact on them. Share exclusive deals or extra loyalty points with VIP members to show them your gratitude and keep them warmed up. You can also give early access to new products or similar incentives they’d love to claim. Take their preferences into consideration when sending those emails to gain more profits. In this email campaign, McDonalds rewarded loyal members with free food. Use a similar format and enhance your email design with holiday elements if you see fit to boost engagement metrics. An emoji can be a terrific addition. Subject line: You earned 650 points toward FREE food 5. Inform about restocked items Did your bestsellers get out of stock during the holiday season? Notify your customers they’re back, especially those who did not manage to purchase in time. When crafting those promotional emails, add a sense of urgency to boost conversions. This is even more crucial if you shared those items in your holiday gift guides. To make this email more attractive, offer incentives, such as free shipping and returns. Mention the purpose of this campaign straight from the subject line so that recipients highly interested in those products rush to claim them. Here’s a back-to-stock campaign example by SONOS that’s highly effective: Subject line: Restock Alert: Your favorites are back Wishing to power up your seasonal marketing efforts with a similar campaign? Pick a holiday email template from Moosend’s library and customize it based on your needs using the drag-and-drop editor. Get Moosend 6. Send referral emails with incentives Another great marketing idea that will help you capitalize on your holiday momentum is promoting your referral programs. Invite holiday shoppers to bring their loved ones on board by offering appealing incentives to both sides, such as gift cards and discounts. To build a converting standalone referral email, stick to a single call-to-action that pops out from the rest of the text with a bright color. State what’s in it for customers who refer early on to increase your conversion rates. Plus, ensure that the referred customer has all the information needed through a heart-warming welcome email. If you’re a small business owner on a tight budget, you can also opt for non-monetary rewards, such as free shipping to early birds or even resources they’ll find useful in the post-holiday era. And now, you’ll probably be expecting another email example. We’ve got a great one by MeUndies. Alter the messaging to match the post-holiday vibes to get more points: Subject line: Spread the Love (And Get PAID) 7. Share engaging content with non-buyers Many passed by your website and looked at your products or services during holidays but did not purchase. Some people are not ready yet, and that’s fine. But if you want to keep them warmed up, run brand awareness initiatives to help them learn more about you, without selling directly to them. It’s up to you to decide the most fitting content based on your brand identity and audience segments. For instance, you can share helpful resources from your blog, behind-the-scenes from your team doing a holiday team activity, or a landing page with social proof. Remember, to send those email campaigns, it’s vital to get people’s opt-in first, otherwise you might cause confusion, or worse, complaints. Check out this example by Goodfor Company with social proof. It engages the audience without sounding pushy: Subject line: Our customers are thrilled. 8. Craft thank you emails for holiday shoppers You don’t always need to go big with holiday buyers to win them over. A simple message can take you a long way, and make customers appreciate you even more. Share a thank you email with buyers who completed a purchase with special wishes that reflect the tone of each holiday. So, if we’re talking about Christmas sales, send a heartwarming message to wish them the best for the New Year. Or if it’s Halloween, craft a wicked gratitude email full of spooks to get them in the right mood. You can also craft a personalized message, like this one by Airbnb to increase conversions: Subject line: Get a personalized highlight reel of your hosting success Turn Post-Holiday Blues into Opportunities There’s nothing than a well-built sales momentum to keep your brand growing. Target your audience through these post-holiday email marketing strategies to keep them hitched. After all, every day can feel like a holiday when put in the right mood and served with the right opportunities and incentives. Segment your email lists accordingly and make email recipients feel excited for their belated holiday deals. --- ### Mailchimp vs GetResponse: Which Email Platform Is Better? [2025] > In this Mailchimp vs GetResponse review we put their features, pricing, support and more to the test. Which platform will come out on top? - Published: 2024-12-18 - Modified: 2025-04-25 - URL: https://moosend.com/blog/mailchimp-vs-getresponse/ - Categories: Email Marketing, Software - Levels: Beginner If you’re looking for new email marketing software, you might have come across the dilemma: Mailchimp vs GetResponse. Which one is the best for your business? The bad news is there’s no quick answer. The good news is that our Mailchimp vs GetResponse review will help you decide. We test their features, overall ease of use, marketing automation capabilities, customer support, pricing model, and more to see which service comes out on top. Mailchimp vs GetResponse: Feature Comparison Here we have a quick comparison table to get you started. Mailchimp GetResponse Free plan Yes (limited) Yes Pricing $13/month (500 contacts – 5,000 emails) $19/month (1,000 contacts – unlimited emails) Best for eCommerce, Publishers, SMBs Ecommerce, Marketers, Agencies, B2B businesses Email tools Email builder, 137 pre-made templates, Content studio Email builder, 237 newsletter templates, A/B testing Marketing automation Advanced Advanced Reporting & Analytics Extensive Extensive Landing pages & Signup forms Yes Yes SMS marketing Yes (add-on) Yes (MAX plan) Deliverability 93% 90% Integrations 335 185 Customer support Knowledge base, email support, chat and phone support Email & live chat, phone support, webinars, help center AI features AI content generation for email only (beta), Subject line helper, AI-generated automations (beta) AI subject line helper, AI-powered website builder, AI autoresponder generator, AI course creator, AI landing page builder Now let’s see more details about each category. Setup & Ease of Use Mailchimp: Mailchimp is designed to be user-friendly, allowing users to quickly learn its features and functionalities. Setting up an account is straightforward, taking just a few minutes and a few clicks. The platform's navigation is intuitive, with a left sidebar for easy access and a convenient "Create" button that streamlines the process of crafting campaigns, automations, forms, and more without the need to search extensively. However, we found out that locating created forms and landing pages can be challenging. Their placement isn’t immediately apparent, which may lead to unnecessary frustration for users unfamiliar with the interface. Despite this minor inconvenience, Mailchimp offers a smooth overall experience, though there is room for improvement in certain areas. GetResponse: During our GetResponse review, we found a modern, fast, and user-friendly interface that is easy to navigate, even for users with no prior experience in marketing tools. Its intuitive design ensures you can quickly familiarize yourself with the platform and start launching marketing campaigns efficiently. The “Quick Actions” widget is particularly useful, offering easy access to key tasks such as creating emails, popups, adding contacts, or initiating marketing automation workflows. For a more traditional navigation approach, the Tools menu at the top provides access to all available features. New users have the option to explore the platform independently or follow an interactive tutorial upon their first login. For those unfamiliar with email marketing or the tool, the tutorial is highly recommended to make the onboarding process seamless and effective. Winner: Both email marketing services have a clean design and straightforward navigation. Despite the differences in aesthetics, users will have a similar experience with both platforms. It’s a tie. Email Builder Mailchimp: Mailchimp’s email builder stands out for its speed, intuitive design, and a robust selection of features that cater to both beginners and experienced marketers. We found a wide range of tools to create engaging emails, allowing users to seamlessly add images, videos, buttons, surveys, and even custom HTML code for more tailored designs. For eCommerce users, the ability to connect your store with Mailchimp is a significant advantage, as you can add products directly to emails and include personalized product recommendations to drive sales. Customization of email campaigns is straightforward—users can simply click on any email element to edit it, making it easy to refine content without navigating complex menus. One particularly noteworthy feature is the "Optimize" button, which provides actionable suggestions to improve your campaign, ensuring emails are error-free and more effective. For those on the Standard or Premium plans, Mailchimp offers an AI-powered content generator, which streamlines the process of creating compelling copy, saving time while maintaining quality. Overall, Mailchimp’s email builder delivers a user-friendly experience with powerful tools to create polished, professional campaigns. GetResponse: GetResponse has a great drag-and-drop editor that’s clean and responsive. To customize your email campaign, you click on the element you want and make the necessary changes. You can add images, text, buttons, and videos as well as more advanced eCommerce items like promo codes, products, and product recommendations. You can also promote your online courses by adding a course block. As such, GetResponse can cover the needs of marketers, creators, and eCommerce brands. Another handy feature of GetResponse’s email editor is the ability to add, save, and reuse different sections and blocks. This can save crucial time if you work on email campaigns regularly. You can also optimize your emails for mobile devices. The platform lets you hide certain elements on mobile devices and reverse the order of columns for a seamless experience on smaller screens. If you run out of ideas or need help fine-tuning your copy, GetResponse has an AI assistant that eliminates writer’s block and generates email copy for you. Finally, the email builder includes tools for spam check, inbox preview, and dark mode preview. Winner: Both marketing software offer advanced features so that you can create beautiful email newsletters. We wouldn’t say that one is better than the other, so it’s a tie. Templates Mailchimp: Mailchimp’s template library offers a broad selection of 137 pre-designed templates tailored to various industries and campaigns. They are aesthetically pleasing and can be easily customized, while their responsive layouts ensure emails look great on any device. Compared to GetResponse and other alternatives, customization options may feel limited, especially for more advanced users. Nevertheless, they are ideal for quick email creation, when campaigns don’t require advanced customization. The main pain point here is that Mailchimp users on the free plan can only access 7 basic designs. This is not the case with GetResponse, which makes templates available for all users. GetResponse: GetResponse comes with 237 high-quality email newsletter templates that are also mobile responsive. They can cover various needs like welcoming subscribers, re-engagement, product promotion, and webinar invitation. These templates are fully customizable, so they are an excellent starting point when you need to craft a quick email campaign. Winner: GetResponse offers a bigger variety of email templates, plus they are of higher quality compared to Mailchimp’s. Getresponse takes the win! Marketing Automation Mailchimp: Mailchimp’s Customer Journey Builder has an intuitive interface that makes it easy to use for both beginners and advanced users. You'll be able to set up automated welcome emails, abandoned cart reminders, thank you messages, and more. We also found 100+ pre-built journeys that can help you set up a complete marketing strategy to reach, engage and convert your audience. And if you want to craft a custom workflow, there is a wide range of triggers and actions for your sequences. It’s important to mention that Mailchimp’s automation templates are categorized based on their goal, such as nurturing leads, re-engaging contacts, etc. This is immensely helpful for new users since they understand immediately what each template is used for. GetResponse: Testing GetResponse’s visual workflow builder we saw that it’s slightly less intuitive than Mailchimp’s. However, it offers equally advanced automation as Mailchimp, while the color coding helps you understand which paths lead where. With GetResponse, you can also automate your lead scoring. Additionally, the platform comes with 42 automation templates for sales promotion, lead qualifying, post-purchase, abandoned cart and more. Where GetResponse really shines, though, is in segmentation. Using the dynamic segment filter, you can target your audience with accuracy and deliver tailored content that resonates with them. Another unique feature of the platform is conversion funnels. These are pre-built scenarios made to sell, build your contact lists, showcase offers, and help you grow. Finally, with GetResponse you can send automated push notifications and SMS messages (not available in all plans, though. ) Winner: In this GetResponse vs Mailchimp automation showdown, GetResponse emerges as the winner since it provides more options that let you build a multi-channel marketing strategy. However, if you rely on pre-built automation recipes, then Mailchimp would be a better choice. List Management Mailchimp: Mailchimp’s approach to contact management is unique. The platform offers multiple tools for organizing subscribers, including segments, groups, and tags. While these options provide flexibility, the differences between them may not be immediately clear, which can be confusing for first-time users. In Mailchimp, you have "Audiences," which function as distinct lists. However, a key drawback is that if a subscriber appears on multiple audiences, they are counted—and charged—separately, potentially leading to higher-than-expected costs. Segmentation is one of Mailchimp’s strong points, allowing marketers to target subscribers based on various criteria, such as demographics, location, language, or signup source. Advanced segmentation capabilities include using eCommerce data like purchase behavior, abandoned cart details, and campaign interactions. Additionally, on Mailchimp you can create a preference center, giving subscribers control over how they wish to receive communications. For marketers, Mailchimp’s segmentation features can be powerful, but understanding its contact management structure is essential to optimize costs and leverage its full potential. GetResponse: Unlike Mailchimp, GetResponse has the power to perform more complex list management. For example, you can copy contacts to another email campaign or remove them entirely. Regarding your segments, you’ll be able to add any/all conditions to users, and even groups. This means you have more customizability than Mailchimp. Additionally, with the Engagement Score feature the platform assesses subscriber interactions, facilitating segmentation based on engagement levels. Winner: Segmentation and list management are more flexible in GetResponse. This is among the main reasons why GetResponse wins this one. Reporting & Analytics Mailchimp: Mailchimp offers robust reporting and analytics capabilities that provide valuable insights for optimizing email marketing campaigns. The platform tracks essential metrics, including click-through rates, open rates, bounces, and unsubscribe trends. Additionally, it has advanced features such as email client data, social media performance analytics, and click maps, offering a comprehensive view of audience interactions. For businesses focused on eCommerce, Mailchimp delivers detailed eCommerce reports to analyze sales performance and customer behavior. With its integration with Google Analytics, you can dive deeper into your conversions and track how each campaign affects them. Higher-tier plans unlock custom reports and comparative analytics, allowing businesses to tailor insights to their specific needs. GetResponse: Reviewing the reporting and analytics tools of GetResponse, we found that they are user-friendly, visually appealing, and highly customizable. The platform tracks opens, clicks, bounces, spam complaints, and unsubscribe rates. You also get additional data about the number of emails that were sent and delivered. The platform also includes more in-depth reports, such as eCommerce and product recommendation reports. For advanced users who want to dig deeper, GetResponse offers custom reports that include data points not available in standard reports. We also found that GetResponse can automatically generate emailable “groups”. Essentially, when an email is sent, GetResponse shows you several segments of contacts who took specific actions. For example, you’ll see groups of people who opened your email, clicked your email but did not do an action, etc. This way, you can send relevant follow-ups or quick reminders. In Mailchimp, you don’t get this useful functionality. Winner: Both email marketing apps have decent reporting and analytics tools, but Mailchimp is a bit more comprehensive. Forms & Landing Pages Mailchimp: In this GetResponse vs Mailchimp review, we also got to test the lead generation tools of both platforms. Mailchimp’s form builder is straightforward, offering options for embedded forms, popups, and signup landing pages. While functional, not all templates are responsive. To add some flexibility, there are integrations with platforms like WordPress and MailOptin. The landing page builder features drag-and-drop functionality, making it easy to design visually appealing pages. However, the tool can feel sluggish, and experienced users may find the interface and options somewhat limited. A key limitation is the inability to build landing pages from scratch, as users must edit from a small selection of pre-designed templates. This restricts creative freedom and may not meet the needs of users seeking fully customized designs. As a side note, we found these features located under the 'Audience' tab. This may not be immediately obvious to all users, thus causing unnecessary frustration. A quick way to access them is by clicking 'Create' in the top left corner. GetResponse: GetResponse lets you create various popups including promo bars, signup forms, and download prompts that are triggered by actions like scrolling or exiting a page. Alternatively, you can create embeddable forms for your website. In total, we found 186 pre-made designs for both types. As for the builder itself, it has ample customization options including the ability to add timers, promo codes, and videos. Moving on to the landing page builder, we really liked how clean and easy it feels to use it. You’re able to add both simple and more advanced elements like webinar signup forms, product boxes, and countdown timers. You can conduct A/B testing and discover what works best for your audience in order to increase conversions and sales. If you’re pressed for time, the AI landing page creator will be a huge help. Winner: The tools offered by Getresponse provide better ease of use as well as advanced functionality that you don’t find in Mailchimp. GetResponse wins. Mailchimp vs GetResponse: Email Deliverability High email deliverability is essential for effective email marketing. When you spend time and money designing the “perfect” email campaign, you want it to reach subscribers’ inboxes and not the spam folder. Emailtooltester has conducted email deliverability tests that demonstrate the most reliable email marketing services based on their deliverability. Here are the results: Source Mailchimp is in the third position, boasting excellent deliverability with an average score of almost 93%. GetResponse ranks a little lower with an average score of 90%. At this point we should note that these results can vary from sender to sender. Nevertheless, they provide an insight into what you can expect from each email marketing platform should you decide to select one of them for your business. Winner: Both Mailchimp and GetResponse offer an excellent email deliverability rate according to the tests. So, this one is a tie! Mailchimp vs GetResponse: Integrations Mailchimp: Mailchimp’s platform has one of the largest integration directories among email marketing services. There are 330 integrations with third-party apps, helping you connect with CRM tools, eCommerce platforms, lead generation services, and more. If you plan on connecting your favorite marketing apps with Mailchimp, it will be hard not to find the one you need. GetResponse: GetResponse integrates with fewer services than Mailchimp, but the number of integrations available is still impressive (and adequate for most users). Specifically, there are 185 integrations with social media, CRM, eCommerce, and website builders. Some integrations are offered directly by GetResponse, while for others you’ll need to use Zapier. Winner: Mailchimp wins this one mainly due to the high number of integrations it offers, making it an ideal choice for all kinds of users. Mailchimp vs GetResponse: Customer Support Mailchimp: Mailchimp offers different levels of customer support based on your plan. If you are on the free plan, you will only have email support for the first 30 days. For all paid plan users, Mailchimp offers 24/7 live chat and email support. For its top tier plan, the Premium plan, the platform provides phone and priority support. On top of this, Mailchimp has a great knowledge base with guides and tutorials to help you out. GetResponse: In GetResponse, things are similar. All paid plan users have access to 24/7 live chat support and support via email. For users on the 30-day trial, support is the same as for paid plan users. After the trial period, though, you cannot contact the Customer Success team, and you can only access Help Center materials. For the top tier plan, the MAX plan, GetResponse offers additional phone support. Winner: This is a tie since the two services don’t have any noticeable differences. Our only note here is that Mailchimp is notorious for having slow support times according to user reviews. Mailchimp vs GetResponse: Pricing It’s time to compare the two tools in terms of their pricing. Mailchimp: Mailchimp’s pricing consists of three paid plans and a free plan. Mailchimp’s free plan allows you to have 500 subscribers and send 1,000 monthly email campaigns. This plan used to be very popular, but after recent changes it has shrunk a lot, thus being adequate only for users with small email lists. The first paid plan called the Essentials plan ($13/month) offers basic email marketing tools, while the Standard plan ($20/month) unlocks advanced segmentation, multi-trigger automation, retargeting ads, and multivariate testing. Mailchimp’s Premium plan offers even more advanced functionality, which is ideal for larger organizations with specific needs. GetResponse: GetResponse has four paid plans available. The Email Marketing plan starts at $19/month and offers unlimited email newsletters, autoresponders, forms and landing pages, and 24/7 support. For marketing automation workflows, web push notifications, advanced segmentation options and sales funnels, you need the Marketing Automation plan starting at $59/month for 1,000 contacts. To unlock eCommerce functionality, promo codes, and eCommerce tracking, you need to pay $119/month for the Ecommerce Marketing plan. There is also the GetResponse MAX plan with custom pricing, including SMS marketing, transactional emails, and AI recommendations. For new users GetResponse has a 30-day trial letting you test its premium features. After that period, your account becomes a free plan with 2,500 newsletters per month for 500 subscribers but no access to support. Winner: GetResponse is slightly more affordable than Mailchimp, especially for smaller email lists. Its free version is more generous too. For these reasons, we give this win to GetResponse. Top Mailchimp and GetResponse Alternatives If you’re unsure about Mailchimp and GetResponse or you want to explore more alternative options, here are the top contenders. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Powerful automation with a vast range of triggers Moosend is a powerful email marketing and automation tool offering advanced features tailored for eCommerce and small businesses. You get a modern drag-and-drop editor with various advanced items like countdown timers, videos, and product blocks. To put your marketing on autopilot, you get a visual workflow editor with a vast range of triggers and actions (including eCommerce ones. ) You also get flexible segmentation options to deliver laser-targeted campaigns and real-time analytics to track and optimize your performance. Finally, Moosend has a responsive 24/5 support team to help you out if you encounter any problems. Why prefer Moosend: The service comes with powerful functionality at a more competitive price than GetResponse and Mailchimp, making it an ideal choice for small businesses and SMBs. 2. Constant Contact Pricing: Paid plans start at $12/month, 14-day trial Best Feature: Event management tools Constant Contact is a robust email marketing platform that stands out as a strong alternative to Mailchimp and GetResponse, particularly for small businesses and nonprofits. Its intuitive drag-and-drop editor and industry-specific templates can simplify the creation of professional emails. A standout feature is its seamless event management integration, so that users can send invites, manage RSVPs, and track attendance effortlessly. The tool can also integrate with eCommerce platforms like Shopify, WooCommerce, and Etsy, making it ideal for online retailers. Its social media tools, including ad creation and post scheduling, can help businesses build a complete digital marketing strategy. Why prefer Constant Contact: This simple email marketing solution has a wide range of tools (ads, social media, revenue reporting, SEO recommendations) that can help small businesses amplify their reach and increase their revenue. 3. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products and subscriptions MailerLite is a popular email marketing tool offering several advantages over Mailchimp and GetResponse. You get a drag-and-drop email editor, beautiful pre-made templates, powerful automation features, and a landing page builder. MailerLite lets you create a website, blog, and unsubscribe page. On the top-tier plan, you also get AI tools, a preference center and access to the custom HTML editor. Why prefer MailerLite: Mailerlite is an affordable solution offering advanced functionality that is ideal for small businesses or beginners. Additional Resources to Check Here are a few resources to expand your reading: Mailchimp Review Mailchimp alternatives GetResponse alternatives Best email newsletter services Mailchimp vs GetResponse: The Takeaway By now, you must have a better understanding of the two tools compared above. Consider your specific needs and evaluate which service can be a better fit for your business. Our advice is to leverage the available free plans and trials offered and test each platform’s capabilities yourself. If you’re unsure whether the two competitors will fit your needs, you can widen your search by looking at what other alternative solutions can offer. --- ### Email Marketing Customer Journey: An Essential Guide [2025] > Learn how to map the email marketing customer journey, optimize each stage, and drive engagement, conversions, and loyalty. - Published: 2024-12-17 - Modified: 2024-12-26 - URL: https://moosend.com/blog/email-marketing-customer-journey/ - Categories: Email Marketing - Levels: Beginner Brands always look for effective ways to guide consumers through the customer journey, from awareness to loyalty. Email marketing is one of the most powerful tools for achieving this. Email can seamlessly engage customers at every stage of their journey by delivering personalized, timely messages, driving meaningful connections, and measurable results. In this essential guide, we’ll go through everything you need to know about mapping your email marketing customer journey and all the benefits it can bring to your business. What is the Email Marketing Customer Journey? The customer journey is the process a customer goes through, from first learning about your brand to making a purchase. It includes key stages like awareness, consideration, purchase, and loyalty. An email customer journey focuses on how email supports this process. You can guide customers at every stage through targeted campaigns—raising awareness with introductions, nurturing consideration with educational content, driving purchases through offers, and building loyalty with personalized follow-ups and retention emails. By mapping this journey, you can create a cohesive SaaS content strategy that engages customers at the right time with the right message. Benefits of Mapping the Customer Journey in Email Marketing The email marketing customer journey is all about building connections with your customers through targeted email campaigns. Creating a map lets you see the key touchpoints along that journey and target the right emails to customers at the right time. Before we see how to plan one, let’s look at some of its advantages. Offers personalized experiences Email personalization is a powerful tool to understand and segment your audience effectively. This way, you can deliver more tailored messages that resonate with their needs. For example, if Mary is in the post-purchase stage, you can send her a purchase confirmation, delivery updates, and related product offers. On the other hand, John, in the consideration stage, might receive personalized welcome emails or first-time discounts that encourage him to take the next step. Mapping the journey ensures your email campaigns align with customer demographics, behaviors, and needs, creating a seamless and engaging experience. Improve customer satisfaction and loyalty Mapping the customer journey will allow you to identify pain points and opportunities you can address later with targeted content. For example, if a customer frequently abandons their cart, you can send an email highlighting the benefits of the product they left behind, perhaps paired with a limited-time discount or free shipping offer. When you tailor your emails to appeal to customers' pain points, they feel like you understand their hopes, problems, and day-to-day lives. The result? You increase customer satisfaction, align your marketing efforts with customer needs, and turn them into loyal shoppers who rely on you for solutions. Collect insights for future marketing strategies Did you know the email marketing customer journey is a valuable roadmap for marketing teams to follow, analyze, and refine? Gathering data and insights can continuously improve your email marketing strategies. Let’s explore how key metrics can drive your success. Open rates: If you notice that emails with personalized subject lines have significantly higher open rates, you can prioritize personalization in future campaigns. Click-through rates (CTR): Analyze which CTAs drive the most clicks. For instance, if "Shop Now" consistently outperforms "Learn More," you can adjust your language accordingly. Abandoned cart recovery: If data shows that offering a 10% discount in follow-up emails recovers more carts than free shipping, you can adjust your strategy for higher conversions. Engagement by stage: If you see a drop-off in engagement during the consideration phase, you might introduce new content, like testimonials or case studies, to re-engage customers. These insights will allow you to optimize your email customer journey and offer new leads more reasons to move further down your email marketing funnel. How to Map the Email Marketing Customer Journey Now that we’ve talked about the benefits, let’s see how to plan your roadmap. 1. Create a detailed profile of your ideal customer Customer profiles, or personas, are essential for mapping the email customer journey. They help you segment your audience and create tailored email campaigns that address specific needs and behaviors. To build a customer profile, consider who your product or service appeals to the most. You can use data from your existing customers to enrich these profiles, such as demographics, email engagement patterns, and pain points. For email marketing, a detailed customer profile should include: Who they are: Age, gender, location, socioeconomic status, values, etc. Their day-to-day life: Career, hobbies, family life, and lifestyle preferences. Pain points and goals: What challenges do they face, and how can your emails address these struggles to help them achieve their goals? Email behavior: How they interact with your emails—open rates, click-throughs, and the types of content they engage with. Purchasing habits: Frequency of purchases, average order value, and preferred products or services. You can create as many customer profiles as you need to address various groups within your target audience. Further reading: For more, check out our dedicated customer personas guide, 2. Break it down into more distinct stages Depending on your business model, there are many ways to interpret the customer journey. For example, a B2B SaaS company's journey will differ from a B2C fashion retailer. Here’s a standard customer journey example: Source Most email marketing customer journeys include the stages of awareness, consideration, purchase, and retention, with re-engagement as an additional stage. To map an effective journey, let’s see each stage separately. Awareness stage: Potential customers first encounter your brand. Emails introduce your business, educate, and build initial trust, often triggered by actions like newsletter sign-ups or resource downloads. Consideration stage: Customers are evaluating their options. Emails highlight product features, address pain points, and build confidence, helping them move closer to a decision. Purchase stage: This stage focuses on converting interest into action. Emails ensure smooth transactions with confirmations, updates, and recommendations for related products or services. Loyalty stage: After a purchase, emails can build long-term relationships through personalized follow-ups, loyalty rewards, and exclusive offers, encouraging repeat engagement. Re-Engagement stage: Inactive customers are encouraged to reconnect through emails with incentives, updates, or reminders of your brand’s value, bringing them back into the journey. 3. List customer interactions, pain points, and feelings The email marketing customer journey involves various touchpoints where customers interact with your brand. Identifying these interactions is crucial for sending targeted emails at the right moment for a seamless and engaging experience. You can organize them according to each stage. Here’s an example with potential interactions for each step. Awareness stage Visiting your website or landing pages Searching for your product or service online Clicking on online ads Following your brand on social media Signing up for your newsletter, demo, or free trial Consideration stage Browsing your product pages or pricing section Downloading resources like ebooks or whitepapers Attending a webinar or live demo Adding items to their cart but not checking out Asking questions via chatbots or customer support\ Purchase stage Completing an order or signing up for a subscription Using a discount code or special offer Loyalty stage Leaving product reviews or ratings Engaging with loyalty or rewards programs Following your social media for updates or promotions Re-engagement emails Inactive accounts Unopened emails Apart from their interactions and pain points, you need to understand your customers’ mindset and emotions at each stage. This way, you’ll create messages that fully resonate with them. For example, customers in the awareness stage may be curious and unsure about your brand, while those in the purchase stage may be excited but still have questions or doubts. 4. Find the right email opportunities for each stage Each stage of the email customer journey requires tailored opportunities to align with the customer’s mindset and level of engagement. Sending the wrong type of email at the wrong time—such as a hard sell at the awareness stage—can alienate potential customers. Here’s how to match email opportunities with the appropriate stage: Awareness: Welcome emails: Introduce your brand and set expectations for future communications. Educational campaigns: Share helpful resources like blog posts, guides, or explainer videos. Free trials/resources: Encourage engagement by offering free trials or downloadable content. Consideration: Product recommendations: Highlight items or services they’ve shown interest in. Case Studies and testimonials: Build credibility with success stories. Cart abandonment emails: Gently remind customers of items left in their cart, adding incentives like free shipping or discounts. Follow-up emails: After webinars, demos, or trials, provide additional resources and suggest the next steps. Purchase: Order confirmations: Reassure customers their purchase was successful. Delivery updates: Keep them informed and build anticipation for their order. Upsell or cross-sell emails: Suggest complementary products or services once the purchase is confirmed. Limited-time offers: Encourage additional purchases with urgent deals. Loyalty: Thank-you messages: Express gratitude for their loyalty. Loyalty rewards: Highlight points earned, perks, or upcoming rewards. VIP invitations: Offer access to exclusive programs, events, or products. Post-purchase surveys: Show you value their feedback and want to improve their experience. Re-engagement: Re-engagement campaigns: Send “We miss you! ” emails with incentives. New product/feature announcements: Highlight updates that align with their past interests. Discounts for returning customers: Provide personalized offers to encourage re-engagement. With the right email content, you can target each stage effectively and minimize mistakes and lost opportunities. 5. Use a visual tool to depict the customer journey Visualizing the customer journey simplifies complex data and helps your team understand how customers move through each stage, from awareness to re-engagement. Start by mapping out stages and touchpoints, such as sign-ups, purchases, and feedback. Include key customer actions and emotions to provide a complete view. For instance, a flowchart can show how a welcome email leads to a product page visit, followed by a consideration email offering a discount. Tools like Canva or journey mapping software make creating and customizing visuals easy. A clear map aligns your team, highlights gaps, and identifies opportunities to optimize the customer experience, ensuring every email drives engagement and results. Tips to Enhance the Email Marketing Customer Journey Here are some extra email tips to help create a more positive, streamlined, and satisfactory customer journey. Segment your audience You can deliver more relevant and impactful campaigns by dividing your email list into meaningful segments based on shared characteristics or behaviors. Email segmentation ensures that each customer gets emails that feel personal and relevant. For example, new subscribers are more likely to convert when offered a welcome discount, while loyal customers respond better to exclusive perks. This targeted approach increases open rates, click-through rates, and overall engagement while reducing unsubscribes. You can segment your audience through your email marketing platform throughout the customer journey. Some of the most common customer segmentation examples include: Age and gender Profession Birthdays Location Device type Inactive/hesitant customers Coupon lovers Automate email sequences based on customer actions Automation is another powerful tool for streamlining your email marketing customer journey. It ensures customers receive timely and relevant communications at every stage. Email automation allows you to set up triggers based on specific customer actions, such as signing up for a newsletter, abandoning a cart, or completing a purchase. This keeps your audience engaged and nurtured throughout their journey without requiring constant manual effort. Here’s how to use automation throughout the email customer journey: Welcome emails: Automatically send a welcome message when a new subscriber signs up, introducing your brand and setting expectations. Abandoned cart emails: Trigger emails to remind customers about items left in their cart, potentially paired with a discount or free shipping offer to encourage them to complete the purchase. Purchase confirmations: Send order confirmation emails immediately after a transaction, including details like order summary and delivery timelines, to reassure the buyer. Loyalty emails: Automate reward emails for repeat customers, such as loyalty program updates or exclusive discounts for continued support. Re-engagement emails: Automatically send “We miss you” campaigns to inactive customers, offering incentives or updates to reignite their interest. You can try Moosend’s automation builder to determine how easy it is to set up the above sequences for your business. Maintain a consistent brand voice across emails Creating a brand voice and staying consistent helps build customer recognition and trust. A cohesive tone, style, and message at every stage—from awareness to re-engagement—ensures a seamless and unified customer experience that strengthens your brand identity. For instance, a warm and supportive tone in abandoned cart emails can reassure hesitant buyers, while an encouraging and motivational tone in loyalty emails helps deepen customer relationships. Because each stage of the journey serves a unique purpose, it’s essential to adapt your tone and messaging to align with the customer’s mindset and your intent at that specific stage. Awareness stage: Use friendly and welcoming language to introduce your brand and make a strong first impression. Consideration stage: Adopt a supportive and informative tone to help customers evaluate your offerings and build trust. Purchase stage: Keep the tone reassuring and appreciative to confirm their decision and enhance their experience. Loyalty stage: Show your gratitude for their support with rewards or exclusive perks. Re-engagement stage: Use a warm tone to reconnect with inactive customers and inspire them to return. Ensure CTAs are clear, compelling, and easy to follow Adding a call to action (CTA) in every email is essential for guiding customers through the journey. A well-crafted CTA provides a clear path forward, prompting them to take meaningful actions that align with their stage in the customer journey. CTAs should use action-oriented language that inspires immediate engagement, such as: Click here Learn more Try our demo Download the app To make your CTAs more effective, you need to match them to the purpose of each email. For instance, in a new product release email, use "Learn More" to invite exploration. Similarly, use "Apply Discount" in a cart abandonment email to offer an incentive and drive urgency. Here are a few more things to ace your CTAs: Highlight CTAs with bold colors, large fonts, or engaging button designs to capture attention. Use time-sensitive language like “Limited-Time Offer” or benefit-driven phrases like “Claim Your Spot Now. ” Design CTAs to be responsive and easy to tap on mobile devices for a seamless user experience. Design responsive email campaigns Nobody wants to read an email with broken images, unresponsive links, or clunky formatting. Designing emails that display seamlessly across all major devices and email apps is essential to boosting open rates, click-through rates, and overall customer perception of your brand. Here’s what you need to keep in mind while designing emails for multiple devices: Use responsive templates: Choose pre-made email designs that automatically adjust to different screen sizes, including desktop, tablet, and mobile. Optimize visuals: Use compressed images to ensure fast loading and include alt text in case images don’t display. Clickable CTAs: Ensure buttons and links are large enough to easily tap on small screens. Font size and spacing: Use a minimum font size of 14px and sufficient line spacing for readability on mobile devices. Preview and test: Always test your emails on multiple devices and apps before sending them to ensure consistency. Lastly, to ensure your emails are responsive, use your email editor’s mobile preview feature to check how they will appear on different devices. Collect valuable feedback at every stage Feedback is essential for improving your email marketing strategy and customer journey. At the awareness stage, ask new subscribers what content they’d like, helping you tailor emails to their preferences. In the consideration stage, follow up on abandoned carts with a quick survey to uncover barriers like pricing or insufficient details. Post-purchase surveys in the purchase stage can also reveal insights about the buying experience, while the loyalty stage is ideal for gathering reviews or testimonials to enhance engagement. Ask inactive customers why they stopped engaging during the re-engagement stage to refine your approach. Feedback at each stage will help you optimize the email journey, strengthen relationships, build trust, and drive better results. Additional resources Survey Email Templates for Better Response Rates Best Free Survey Tools Effective Survey Email Subject Lines Email Campaign Examples for Each Stage of the Customer Journey Now that we show how to map the email marketing journey and tips to enhance it, let’s see some great examples to get you inspired. Awareness: Mammut’s welcome email This is a great welcome email from Mammut tailored for the awareness stage. Here's why this email works well: The "Welcome to the Mammut Family" headline makes subscribers feel part of a community. Highlights what the subscriber will gain, such as special offers, updates, and tips to make the most of Mammut products. Offers a 15% discount code as a welcome gift, encouraging immediate action and building excitement around their first purchase. prominent “Shop Now” button makes it easy for new subscribers to take the next step. Consideration: Skillshare’s product recommendation This product recommendation from Skillshare is perfect for the consideration stage as it highlights relevant options based on user preferences. Here's why this email works well: The "Class Picks Made Just For You" headline gives the impression of tailored suggestions. Displays diverse course options with descriptions and calls to action, catering to different interests and goals. The "30 free days" offer encourages users to explore without commitment, reducing hesitation. Purchase: EA’s order confirmation email Here's an order confirmation email for the purchase stage from Electronic Arts. It reassures the customer about their transaction and provides the necessary details to proceed smoothly. Here's why this email works effectively: The message confirms the purchase, immediately putting the customer at ease. Detailed information about the purchased items, payment, and download availability ensures the customer knows exactly what to expect. Encourages customers to access their game via the EA app, guiding them toward the next action. The clean layout with organized sections makes locating critical information, such as the order date, number, and total price, easy. Loyalty: MAC’s loyalty program MAC Cosmetics’ email marketing campaign motivates continued engagement with the brand while rewarding loyalty. Here’s why it works: The email copy emphasizes the benefits of being a member, highlighting a tiered reward system (1. 5x, 2x, 2. 5x points) that encourages higher spending for greater rewards. Offers a 15% discount on the first order and a complimentary lipstick with a $25+ purchase, adding value for loyalty members. Promotes urgency with specific dates (September 9 - 12) and “while supplies last,” motivating customers to act quickly. The “Join Now” button is simple, bold, and action-oriented, making it easy for customers to sign up or re-engage with the program. Re-engagement: Fila’s 'We’ve missed you' This re-engagement email from Fila addresses inactivity while offering value to entice the recipient to reconnect. Encouraging users to visit the preference center allows them to update their email preferences and opt into the most relevant content. Here's what works: Opens with a clear message, “We noticed you haven’t opened our emails,” showing attentiveness without being intrusive. The CTA button makes it easy for recipients to tailor their email preferences to suit their interests, increasing the likelihood of re-engagement. Provides an opt-out option without pressure, demonstrating consideration for the recipient’s preferences. Subtly implies that inaction will lead to being removed from the list, prompting an immediate response. Create an Effective Email Marketing Customer Journey Email marketing is more than just a tool—it’s the foundation of a meaningful customer journey. When you understand your audience and anticipate their needs, you can deliver the right message at the right time, transforming casual subscribers into loyal customers and advocates. But the journey doesn’t stop at the sale. Every email, every interaction, and every moment is an opportunity to build deeper connections and inspire trust. Remember, great email marketing isn’t about cluttering inboxes—it’s about creating memorable experiences that resonate long after the click. Brands that embrace this approach don’t just grow; they build lasting relationships that define their success. If you want to enhance your email marketing journey, you can take a look at Moosend’s platform and see how you can turn simple messages into meaningful interactions throughout the customer journey. FAQs Below, let’s see some common questions about the email marketing customer journey. 1. How to build an email journey? To build an effective email journey, follow a few simple steps: Identify your audience and segment them based on demographics or behavior. Map out the stages of the customer journey: awareness, consideration, purchase, loyalty, and re-engagement. Create content tailored to each stage, such as welcome emails, cart reminders, and loyalty rewards. Use automation tools to trigger emails based on customer actions, like sign-ups or purchases. Test and optimize email performance to refine your journey over time. 2. What is the email journey flow? The email journey flow is the sequence in which emails are sent to customers, triggered by their actions or stages in the journey. A typical flow includes: Welcome emails (triggered by sign-ups) for the awareness stage. Nurture emails (triggered by browsing or cart activity) for the consideration stage. Purchase confirmation and follow-ups (triggered by purchases) for the purchase stage. Loyalty messages (scheduled regularly) to reward repeat customers. Re-engagement campaigns (triggered by inactivity) to win back dormant customers. This flow ensures that each email aligns with the customer’s needs and actions. --- ### 10 Social Proof Email Examples and Best Practices > Discover top social proof email examples to boost engagement and easy practices to capitalize on word-of-mouth marketing. - Published: 2024-12-16 - Modified: 2024-12-26 - URL: https://moosend.com/blog/social-proof-email-examples/ - Categories: Email Marketing - Levels: Beginner Imagine this: You’re shopping online and can’t decide between two products. One has positive reviews and customer photos, while the other is a ghost town. Which one are you more likely to buy? Exactly. Social proof taps into our natural tendency to follow the crowd, and when used correctly, it can pivot your email conversions. In this article, we’ll explain how to build trust with your audience through customer testimonials, reviews, and other similar email campaign elements. Plus, we’ll share top social proof email examples and best practices to streamline your social proof strategy, from feedback collection to social community building. But first, let’s explain why enriching your email campaign with social proof is a great idea. Why is It Important to Use Social Proof in Your Emails According to psychologist Robert Cialdini, social proof is a psychological phenomenon that interferes with influence and persuasion. As social creatures, people tend to instinctively copy the actions of others. This impact is stronger when we feel uncertain about a decision, or when we’re surrounded by people with similar interests and values. In our heads, if they enjoy something, we’ll usually enjoy it, too. And when we don’t get it, the well-known FOMO (Fear of missing out) may be triggered, which is a strong motivator for our behavior. The power of this phenomenon is evident in social media and platforms like Quora and Yelp. People spend lots of time in threads and hashtags to discover others’ opinions on products, services, or even daily struggles they face. Marketers have relied on this social principle for years to attract new customers and retain existing ones. By adding customer reviews and similar forms of social proof to their campaigns, they aim for higher engagement and conversions. 10 Different Types of Social Proof with Examples Explore how to share the wisdom of the crowd to enhance your email marketing strategy with different forms of social proof: 1. Customer testimonials There’s no better advocate than a happy customer. Add customer testimonials to your emails to motivate recipients to complete a call-to-action, especially when they’re in the consideration stage. Choose reviews that address different pain points and customer needs or tailor them based on the industries you target. Place the testimonials strategically in your campaigns to help interested consumers find them on the spot. You can create a dedicated review section or put them close to your product visuals. For instance, PRESS demonstrated two user reviews under the title “What people say”: Subject line: Healthy Meals, Ready in Minutes Looking for a similar email design but lacking the time or resources to make it? Grab this Moosend template and customize it based on your needs. Customize this template Another brand called Surreal turned a positive review into a unique campaign. They added a few extra reviews with a funny twist, staying loyal to their authentic brand tone. Check out this unique social proof email example: 2. Industry expert reviews Who can share their trustworthy opinion about your products and services apart from your customers? That would be experts. This tactic is even more valuable in certain industries, such as health and wellness, where authority matters more than random online reviews. For instance, Swehl, an eCommerce shop for women in postpartum, has added an “Expert corner” with breastfeeding practices shared by a certified doula. Subject line: 3 Hot Tips for Postpartum Week 3 Additionally, if you’ve earned certain certifications and badges that add credibility to your products or services, place them above the email footer to earn more trust points. 3. Review sites Many consumers resort to review sites like Amazon Reviews and Capterra to discover what customers believe about products on their radar. To save them time and hustle, assemble some of the top reviews into an email marketing campaign to nurture leads who are close to the decision stage. At Moosend, we happily share our G2 badges and reviews with prospects and customers to bring the first on board or reassure the latter they’re in good hands. You can also add a call-to-action button to invite existing customers to share their valuable feedback to help you improve your products and services. Check out the social proof email example below: Subject line: Cozy up with our warm G2 Fall Badges 4. Influencer/celebrity endorsements It’s hard to doubt the power of influencer marketing in the digital times we live in. Learning about a product from someone you look up to is one of the strongest forms of social proof. Partner with big names with access to your target audience and invite them to promote your products by offering them freebies or monetary rewards. Plus, add one of their quotes on social media or share a quick tutorial they shot promoting your products or services. Check out how MacPaw onboarded a world-class tennis player to increase engagement. Subject line: A veeery clean sweep for your Mac 5. User-generated content Show potential customers what your brand supporters mean to you by portraying your social feeds on your email campaigns. This way, they’ll witness how others use your products or services in real time and how they helped them. However, keep an eye on negative reviews, especially the harsh ones that have little to do with reality. Address them quickly and sufficiently before they start hurting your brand reputation. If you’re afraid of similar consequences, instead of real-time content, share a collective of posts you believe present your brand the way it is. Here’s an amazing social proof email example by SUAVS: Subject line: The best adventure and style inspiration 6. Media mentions If you’re looking for more ways to add authority to your email campaigns, share what big publishers have said about your brand. Add each company logo so that readers instantly recognize them. Include media mentions in the form of quotes or whichever other way makes sense to you. Check out how Bite did it by adding notable media like Cosmopolitan and Healthline in their list: Subject line: We can't stop smiling 7. Case studies B2B customers usually need various information before making purchasing decisions. They want to use their budget wisely and make informed choices that will improve their day-to-day duties. Sharing case studies with potential clients is usually paramount on the road to conversion. You can share those resources in different forms, such as reports, infographics, or even podcasts. Focus on the benefits and usability of your products or services and how you outpace competitors, without sounding too salesy. Here’s a stellar email example with a report shared by Stripe: Subject line: Is your billing system holding you back? 8. Customer data If you don’t have enough customer reviews to share or would like to test out alternative social proof pathways, start by simply sharing your bestsellers with your customers. Tell them how many people have purchased those products or services recently with an infographic or through your copy. You can also add product ratings or create interactive emails to let recipients vote in real-time. However, this requires specific coding expertise, but it’s highly recommended if you have the resources to support it. In this example by Everlane you’ll find a social proof combo. They added their top 5 best-selling items and a short customer review next to each one: Subject line: Our Top Five Best-Sellers 9. Partnerships Another way to demonstrate how much you’re trusted in your industry is by showing who you partner with, explaining why this camaraderie makes you and your products or services unique. For instance, Peloton partnered with NBA to improve customers’ fitness experience. With a brand name like NBA by their side, conversion rates are likely to reach a new peak. Subject line: Tipping off our NBA partnership 10. Awards Informing your target audience about your accomplishments isn’t bragging. If you were recently nominated for a prestigious award, or even better, won it, let people know. Plus, thank your customers for their support to signal to prospects that if they join you, they’ll be part of a reciprocal community. Here’s how Touchland informed their email recipients that they’re award winners, once again: Subject line: Allure Best of Beauty Award Winner, AGAIN 5 Best Practices to Leverage Social Proof in Emails Here are some tips to streamline this digital marketing strategy efficiently and build trustworthy relationships with customers and prospects: 1. Set up consistent feedback loops To share social proof, you first need to have it. Invite your customers–especially loyal ones–using some of the tactics below: Send follow-up emails a few days after a product delivery, inviting customers to rate your products and services. Share quick surveys and questionnaires with customers to collect their feedback. Add a form on your website homepage or app to gather feedback on the spot. Scroll through your social media channels to spot messages and comments. Conduct personal interviews with valuable customers to get more in-depth insights. Invite customers to leave a review on popular websites such as Trustpilot and G2. Gathering constant feedback will not only help you share social proof, but also improve your brand and products going forward. 2. Revisit your email copywriting How can you enhance your email copy with social proof elements to meet your email marketing goals? Begin by crafting social proof subject lines to set the right expectations and attract recipients interested in learning more about your brand: Here are some subject line examples to get inspired: Who ranked us #1? See the list! Don’t just take our word for it. 95% of people said yes! We’ve partnered with for something special! Include testimonials that reflect those subject lines to motivate hesitant recipients to click through. Plus, ensure they hint at the benefits of using your product/services to tackle common pain points customers face. You can also use AI-powered tools to refine your email copy as needed. At Moosend, for example, you can ask the built-in AI Writer to create email subject lines and copy from scratch based on your requirements or improve your existing content based on your goals. Sign up for an account or request a free trial to try it for yourself. Start for free 3. Enhance campaigns with high potential Certain email types, such as abandoned cart, welcome messages, product recommendations, and holiday emails are more crucial to convert than others. They’re sent at critical times, linked with higher revenue. Hence, adding social proof to those campaigns can help you convince email recipients to click on your CTA button, driven by other people’s experiences. Of course, feel free to use it on other email types if you see fit, requiring direct response, such as a webinar invitation. You can also use tools like email list segmentation and automation workflows to send more personalized reviews and case studies to different buyer personas. The more targeted your social proof is, the higher the conversions you’ll yield. 4. Refine your referral program Referral marketing programs are set on the power of social proof at its core. You don’t get to learn about a brand from random people, but from friends and peers–your ultimate trusted bubble. Create a referral program with powerful incentives for both sides to put new customers in your pipeline. Start nurturing them from day one and fuel your engine with satisfied customers, likely to bring new members on board, too. Share your referral program on email campaigns, through your website or dedicated social media posts. You can also create a landing page with different examples of social targeting referees who need more proof to convert into customers. 5. Strengthen your social communities Finally, establish a solid presence on social platforms such as X, LinkedIn and TikTok to encourage customers to engage. Reply to comments, run polls, and keep the conversations around your brand going. To go the extra mile, use social listening tools to keep track of what people discuss about you. Once you spot a comment you feel proud for, ask for permission to share it with your audience, too. Finally, if you run user-generated content initiatives, share clear guidelines when inviting people to share your products and services online. And of course, place social media links on the email footer to invite email subscribers to additional channels and nurture them to the maximum. Create Social Proof-Rich Emails That Convert They say that “Rumor has it,” but is that enough? Address those rumors and convert your email subscribers to customers. Thankfully, there are many ways to do it. as shown in the social proof email examples above. From customer reviews to case studies to media mentions, think of what prospective customers would like to see the most and serve it to them. You can streamline those processes using an email marketing service with premade templates and AI-writing tools to strengthen your copy. Sign up for a Moosend account or request one month for free to test out its features --- ### How to Express Urgency in an Email to Boost Conversions > Learn how to express urgency in emails and explore campaign examples and best practices to boost your email performance. - Published: 2024-12-13 - Modified: 2025-02-25 - URL: https://moosend.com/blog/urgency-in-emails/ - Categories: Email Marketing - Levels: Beginner It’s a hectic Monday morning, and you steal a moment for a much-needed coffee. During your break, you quickly go through your inbox and a subject line grabs your attention at once. “Get 20% off on all products until midnight! ” Your favorite brand just announced a flash sale that will expire at the end of the day. The clock is now ticking, and you need to act fast. Now imagine that the same happens to one of your prospective buyers during a peak season. How can you cause the same reaction to them? Conveying urgency in your emails can be a game-changer. Email recipients are more likely to pay attention and act swiftly when presented with a tight deadline if the action aligns with their interests. In this blog post, we’ll explain how to express urgency in an email to boost your conversions and sales. Plus, we’ll share campaign examples for different purposes to get inspired. Why Creating a Sense of Urgency in Emails Works? Humans are wired to act fast when provided with a clear time constraint for important tasks and opportunities. Even more so when the reward is likely to disappear after the deadline. This heightened focus helps to temporarily set aside procrastination and indecisiveness. Plus, urgency often triggers the so-called FOMO (Fear of Missing Out) effect. People tend to regret missing opportunities, such as sales or limited-edition products. Not to mention the perceived value of those offers, appealing to consumers who want to make smarter purchases and boost their savings. These psychological factors can significantly increase engagement metrics, including open rates and conversions. This extends the value of conveying urgency during highly profitable seasons, such as holidays or when launching new products. How to Add Urgency to Different Email Components Let’s explore how to attract your email recipients’ prompt attention through twists or additions to important email components: Email subject line The first email part that gets a reader’s immediate attention and plays a crucial role in email engagement is the subject line. Enhance it with action-oriented words and phrases, such as “last chance” and “limited time” to make your subscribers put your email as high priority. You can also use phrases that highlight loss or value to elicit certain emotions. Check out these urgent subject line examples by notable brands: Last-minute gifts that look pre-planned! Don't miss it: Limited-edition summer bundles and $30 off. A few days left to shop this special offer Black Friday sale is here – act now! Log in to keep your account from being deleted However, overusing urgent words and exclamation marks may signal to your readers that your content is spammy, salesy, or phishing. Check out this guide to protect your email deliverability. Email copy When subscribers land on emails with urgent subject lines, they need to discover what this fuzz is all about straightaway. The email copy should set the right expectations. Start with a comprehensible title that hitches readers and consider adding it in capital letters to stand out. To win email recipients over, mention the benefits they’ll reap if they take immediate action. Focus on pain points you’ll help them resolve to boost conversions. Plus, convince them that your offers are rare, by sharing limited edition and back-in-stock products to boost conversions. It’s important to blend the sense of urgency with your existing copy style otherwise it might sound off. Here’s a fitting example by RayBan: Subject line: Land our new limited edition before anyone else RayBan gave early access to premium members for their newest release. This way, they rewarded them for their loyalty and gave their sales great momentum. Finally, mention the deadline clearly to motivate readers to take immediate action. You can also bold it out along with other urgent language elements to be more visible. CTAs Another crucial converting point is the CTA button. Its placement and wording can trigger the readers’ prompt response, especially if the rest of the email has effectively conveyed the value of your offer. Ensure that the primary CTA button is visible without the need to scroll down to receive a higher click-through rate. Actionable words and phrases are more likely to motivate them to act compared to passive alternatives. Here are some suggestions for different scenarios: Get started Subscribe today Get free shipping Shop now Get off Save up to Finally, if your email consists of multiple CTAs, place the one with the higher conversion potential at the top and make it stand out with an attention-grabbing color. Visuals How can you instill a sense of urgency through visuals? One of the best practices to grab your readers’ attention is using a countdown timer. Include them in your emails to show readers when your offers expire. Share high-quality visuals to attract your readers’ attention, displaying your products or services benefits. This way, you invite them straight to the checkout, without having to spend time in your website searching for products. You can also create a GIF with time sensitive information to make it more creative. In this example, Oakley used attention-grabbing product visuals and a countdown timer to capitalize on that effect: Subject line: October Deals End at Midnight Email layout To help readers spot all the email newsletter elements that imply urgency at first glance, you need a clean layout. Place the most converting elements, such as the call-to-action, at the top and add as much white spacing is needed to increase readability. A single-column layout is usually suitable for these cases. It helps recipients focus on what matters without distractions stepping in the way. You can also opt for the F-pattern layout to share extra content after your primary call-to-action, without taking the reader’s eye away from the main points. Most email marketing services offer premade templates that check those boxes to help users meet their goals. Moosend has a wide range of email templates for various purposes, easy to customize, including urgency elements such as countdown timers. Start for free 5 Top Email Campaigns with a Sense of Urgency Here are four email campaigns expressing urgency for different goals and why they work: 1. Hush Puppies’ flash sale campaign Subject line: Our men's flash sale ends TONIGHT. Hush Puppies created a flash sale promo campaign for Father’s Day to boost their seasonal sales. Why we liked it: The subject line includes a clear deadline and alarm emojis that add urgency. The email opening has all the essential information potential customers need to claim the discount. They added the initial and final prices to emphasize how much customers will save. 2. Apple’s renewal email campaign Subject line: Your Apple Music membership is almost up. Want to reduce your churn rate or turn your free trial users into customers? Send an email campaign like Apple. Why we liked it: They added the visual of a woman enjoying the service to make the campaign more appealing. The copy is simple and straightforward with a clear deadline. The CTA button leads to automatic renewal, which can benefit the business in the long term through recurring revenue. 3. Fulton’s back-in-stock email Subject line: All sizes are back in stock! (for now! ) Fulton sent a back-in-stock campaign to inform customers that one of their bestsellers is available–for now. Why we liked it: The subject line wordplay and the emoji motivate readers to take prompt action. The email copy emphasized the popularity of the product to show customers its value. The “Shop now” call-to-action button invites customers to move straight to checkout. 4. Butter & Crust’s limited-edition email Subject line: Limited Edition: Cinnamon Sugar Crullers Butter and Crust prepared a limited-edition campaign to delight customers who’ve been requesting a certain flavor. Why we liked it: They blended social proof inside the visual to make the offer more appealing. They stated the deadline in capital letters to add more visibility. The countdown timer acts as a reminder to make an order. 5. Rudy’s Barbershop cart abandonment email Subject line: Don’t let free shipping go to waste Rudy’s Barbershop added a sense of urgency to their abandoned cart email to boost conversions. Why we liked it: They offered an incentive with an expiration date to make it more urgent. The copy is authentic and unique, with fun elements that stand out. The CTA button is written in actionable language to enhance click-through rates. Boost Conversions with the Urgency Formula Now that you know how to infuse urgency into your emails, consider which campaigns you could refine. Revisit your sales and renewal emails to bring conversions by incorporating time-constraint elements. However, be cautious not to overuse them as you might distress your readers and produce the opposite effect. And if you’re interested in getting an email marketing platform with features designed to boost urgency, such as countdown timers and AI-powered tools, Moosend is a great choice. Sign up for an account to explore these features and improve your email marketing strategy. --- ### Monthly Email Planner: January Edition [2025] > Kickstart your January email marketing with creative campaigns, actionable tips, and templates for Veganuary, Lunar New Year, and more! - Published: 2024-12-12 - Modified: 2025-01-09 - URL: https://moosend.com/blog/january-email-planner/ - Categories: Email Marketing - Levels: Beginner The start of a new year is a time for fresh opportunities, bold resolutions, and new connections. It’s also the perfect moment to re-energize your email marketing strategy. Whether tapping into month-long challenges like Veganuary and Dry January or celebrating meaningful events like Martin Luther King Jr. Day and Lunar New Year, there’s no shortage of ways to connect with your subscribers. From promoting wellness and mindfulness to spreading joy and positivity, January offers something for every brand to make an impact. In our January email marketing planner, we’ll show you how to craft campaigns that align with seasonal themes, provide actionable tips, and offer some pre-made email templates to save time and effort. January Email Planner Overview: What to Send Start the new year with impactful email campaigns celebrating major events and unique January observances. Here’s a look at the key dates we’ll cover: Veganuary: All month Dry January: All month New Year’s Day: January 1 Festival of Sleep Day: January 3 World Braille Day: January 4 Blue Monday: January 20 (the third Monday in January) Martin Luther King Jr. Day: January 20 (the third Monday in January) Data Protection Day: January 28 Lunar New Year: January 29 Now, let’s see how to create each one of them. 1. Veganuary January kicks off Veganuary, a month-long challenge encouraging people to adopt a plant-based lifestyle for health, environmental, and ethical reasons. This observance is an excellent opportunity to connect with audiences interested in wellness and sustainability. Email campaign: Share content to inspire Veganuary participants, including plant-based recipes, beginner tips, product recommendations, and eco-friendly partnerships. Brands can offer special discounts to those participating. When to send: Start your campaign in late December or early January to encourage sign-ups or participation. Follow up with weekly emails offering additional resources or reminders to stay motivated throughout the month. Subject lines: Craft subject lines that support the vegan lifestyle and its benefits, like the following brands: Are you embracing Veganuary! ? (Cheekbone Beauty) Veganuary-friendly candy bars? (Gigantic! ) Taking part in Veganuary? (Natura Siberica) Email copy: Introduce Veganuary as a growing movement and explain its significance. Include engaging content, such as practical tips for transitioning to vegan meals or testimonials from others who’ve embraced a plant-based diet. Encourage action with language that resonates with both beginners and experienced participants. Visuals: To align with the theme of health and sustainability, choose vibrant, fresh visuals featuring colorful plant-based meals, eco-friendly packaging, or nature-inspired imagery. CTAs: Inspire your audience to take part with actionable CTAs like: "Explore Our Vegan Collection," "Take the Veganuary Pledge Today," or "Shop Plant-Based Essentials Now. " Example: Natura Siberica This January email marketing campaign by Natura Siberica perfectly captures the spirit of Veganuary by offering a free vegan hair mask with purchases, encouraging eco-conscious buying. The eye-catching visuals and prominent product display create an inviting, positive tone. The copy emphasizes the natural, plant-based benefits of the gift while aligning with Veganuary values. Lastly, hashtags like #naturalbeauty and #wildharvestedingredients enhance social engagement, making this campaign impactful and shareable. Subject line: Free full-sized vegan-certified hair mask? Further reading: Interested in creating more eco-friendly emails? Discover more in our sustainable email marketing guide. 2. Dry January Dry January is a month-long challenge where people reduce or eliminate alcohol consumption to focus on health and wellness. It’s a great time for brands—beverage, fitness, self-care, or even tech—to connect with audiences interested in mindfulness, self-care, and healthier habits. Email campaign: Introduce Dry January as a fun, empowering challenge and position your brand as a supportive partner in your customers’ wellness journey. You can also encourage your subscribers to keep going and offer rewards for different milestones, such as discounts, free gifts, etc. When to send: Launch your first email at the end of December to help customers prepare for the challenge. Follow up with weekly emails in January offering recipes, tips, or product promotions tied to Dry January. Subject lines: Make subject lines upbeat and supportive to reflect the monthly theme. How "dry January" can help you buy a house (Realtor) Bye Bye, Dry January (Huckberry) Refresh Your Routine: Tips for a Healthier Dry January Email copy: Provide motivating stories and useful tips like mocktail recipes or wellness advice, making the challenge easy to embrace. Emphasize how your products or services can enhance the enjoyment and fulfillment of Dry January. Visuals: Incorporate lively images of non-alcoholic drinks, colorful fruit-infused beverages, or comfortable, serene home environments to encourage your audience. CTAs: Promote engagement with actionable CTAs like "Discover Non-Alcoholic Alternatives" or "Explore Wellness Essentials. ” Example: Soylent Soylent’s Dry January campaign is an excellent example of how to engage audiences with valuable content. The email encourages participation by offering a creative alternative: a mocktail recipe featuring their product. This adds value for readers by providing actionable, relatable content. The visuals are clean and inviting, with the mocktail taking center stage, aligning with the Dry January theme. The email copy of this January email marketing campaign also resonates with those attempting the challenge, making the message feel inclusive. Subject line: Dry January Hack - 2 weeks to go! 3. New Year’s Day New Year’s Day offers the perfect moment to connect with your audience by celebrating fresh beginnings and extending heartfelt wishes for success and joy in the year ahead. Use this time to highlight special promotions, exclusive offers, or new launches. By combining thoughtful messaging with valuable incentives, you can engage your customers and set the tone for a prosperous year together. Email campaign: Send heartfelt wishes with exclusive promotions to welcome the new year. Offer discounts, limited-time deals, or special bundles that reflect a fresh start, like fitness products, planners, or self-care items. You can also use your email to express gratitude for your customers’ loyalty and encourage them to look forward to the year ahead with your brand by their side. When to send: Schedule your New Year’s email for early morning on January 1 to start the celebrations. If you're running promotions, send a follow-up on January 2 or 3 to remind customers of your offers before they expire. Subject Lines: Create festive and motivational subject lines with emojis to catch your audience’s attention, like the ones below: HAPPY NEW YEAR! We Have a Gift for You (Wendell August Forge) Happy New Year from The Body Shop! (The Body Shop) Happy New Year! Cheers to a Gorgeous 2024 (Bellami Hair) Email copy: Keep your message uplifting and fun. Thank your customers for their support over the past year, and express excitement for what’s ahead. Use your promotion to help them start the year right—whether through savings, new product launches, or inspiration for personal goals. Visuals: Incorporate festive and bright imagery like fireworks, confetti, or sparkling designs to create a celebratory feel. Highlight your promotions with bold, eye-catching graphics or banners. CTAs: Inspire your audience to take advantage of your promotions with action-driven email CTAs like "Celebrate the New Year with Saving,” "Start 202X Fresh," or "Kickstart Your Goals with These Deals. ” Template: Happy New Year This New Year’s email template will let you celebrate in style. Its clean design ensures focus on the message, while the subtle CTAs, like the social media links, encourage engagement. This minimal yet festive approach makes this template versatile for brands across different industries. You can easily customize this template to add your own visuals, additional CTAs, and email copy. Try it Additional resources: New Year Email Subject Lines New Year Email Examples & Ideas 4. Festival of Sleep Day Celebrated on January 3, Festival of Sleep Day is the perfect excuse to take a break, relax, and prioritize some well-deserved rest after the busy holiday season. It’s a fun and quirky way for brands to engage with their audiences while promoting self-care and relaxation. Different industries can participate. For example, if you’re in the food industry, you can call your subscribers to enjoy breakfast in bed. Email campaign: Create lighthearted January email marketing campaigns encouraging your audience to embrace rest and recharge. Offer special discounts on items that promote better sleep or share content like bedtime routines, meditation playlists, or sleep tips. When to send: Send your email a day or two before January 3 to build anticipation or early in the morning on the day itself to remind your audience to take a moment to unwind. Subject lines: Playful and relaxing subject lines can draw attention to this fun day. Catch Some Z’s: It’s Festival of Sleep Day! Relax, Recharge, Repeat – January 3 is All About Sleep Your Guide to the Coziest Festival of the Year Email copy: Keep the tone light and cheerful. Introduce Festival of Sleep Day as a chance to pause and recharge. Share tips for creating a cozy environment or emphasize the benefits of good sleep. Position your brand as a sleep and self-care champion, offering products or ideas to help your audience relax. Visuals: Use calming and cozy visuals, such as fluffy pillows, warm blankets, sleeping pets, or bedroom settings. For a soothing effect, incorporate soft colors like pastels or muted blues. CTAs: Encourage your audience to relax and shop with CTAs like: "Shop Cozy Essentials" or "Start Your Sleep Journey Today. ” Example: Marriot Bonvoy This Marriott Bonvoy email works perfectly for Festival of Sleep Day by combining a sleep-focused promotion with an engaging sweepstakes. The visuals and direct call-to-action ("Enter Now") create excitement while aligning with the occasion’s theme of rest and relaxation. The header image also invites subscribers to imagine winning the featured product and enjoying the same luxurious experience. Subject line: Enter Our Sweepstakes for World Sleep Day! Further: Discover our email marketing for hotels guide for more tips. 5. World Braille Day On January 4, the world comes together to celebrate the power of Braille and its role in creating an inclusive society for visually impaired individuals. This is a unique chance for brands to spotlight accessibility and advocate for equal opportunities. Email campaign: Develop thoughtful campaigns that showcase your brand's commitment to inclusivity. Highlight efforts such as creating accessible products, supporting Braille literacy programs, or partnering with organizations that empower the visually impaired community. When to send: Plan to send your email on January 4, or a day prior, to align with World Braille Day. Use the occasion to educate your audience and drive meaningful engagement with your initiatives. Subject lines: Keep your lines inclusive, appropriate, and engaging to emphasize the day’s importance. Celebrating the Power of Braille on January 4 World Braille Day: Building a More Inclusive Future Join Us in Honoring Accessibility and Innovation Email copy: Use the email body to explain the significance of World Braille Day and the barriers Braille helps overcome. Share how your brand is making a difference or encourage your audience to support organizations working for accessibility. You can also include inspiring stories that emphasize the impact of Braille. Visuals: Feature visuals that symbolize inclusion, such as images of Braille being read or innovative products designed for the visually impaired. Keep the email design respectful and focused on the message. CTAs: Email copy like "Support Braille Literacy Today" "or “Join the Movement” can encourage action and promote action. Example: John’s Crazy Socks This email example from John’s Crazy Socks effectively celebrates World Braille Day by introducing Braille-inspired socks that promote awareness. The clear visuals, heartfelt copy, and commitment to donating a portion of sales to the Guide Dog Foundation make it meaningful and actionable. Subject line: Braille Socks: Our New Charity Sock 6. Blue Monday Blue Monday, often called "the saddest day of the year," arrives just when post-holiday blues, chilly winter weather, and leftover financial stress seem to team up against us—because, of course, it’s a Monday. Originally coined in a 2005 press release by Sky Travel, this marketing concept has since become a great opportunity for brands to spread positivity and turn "Monday blues" into "Monday boosts. " The day is traditionally celebrated on the third Monday of January. It’ll fall on January 20, 2025, January 19, 2026, and January 18, 2027. Email campaign: Create uplifting campaigns to counteract the gloom of Blue Monday. Share motivational messages, self-care tips, or special promotions to brighten your audience's day. Brands could highlight wellness products, offer exclusive discounts, or run feel-good initiatives like giveaways or charity contributions. When to send: Send your email the weekend before January 20 to encourage early engagement or on the morning of Blue Monday for a positive boost. (Remember to add a nice discount! ) Subject lines: Fun and cheerful subject lines with emojis will do the trick: Treat Yourself This Blue Monday (BIKO) Blue Monday isn't that bad (Meller) Blue Monday? Get over it with online Sale! (GUESS) Email copy: Blue Monday might have a gloomy reputation, but who says we can’t turn it into Blue-tiful Monday? Share a little joy, one cozy blanket, or a feel-good playlist at a time. Introduce the day with a playful nod to its origins (“the saddest day of the year”—yikes! ) and pivot quickly to how your brand is all about banishing those blues. Visuals: Use vibrant visuals and cheerful colors like sunny yellows, energetic oranges, and hints of bright blues to inspire joy. Smiling faces, fun activities, and images of cozy settings are perfect for changing the mood. CTAs: Use upbeat email copy, such as "Shop Joyful Finds Today," "Turn Your Blues to Bliss," or "Grab Mood-Boosting Deals," to promote clicks and engagement. Example: GUESS Here’s a great January email marketing campaign by GUESS. It uses bold, uplifting copy and the phrase “Blue Monday? No Thanks! ” to immediately shift the mood. The clean visuals feature calming blue tones and a model in a stylish outfit, perfectly tying into their brand identity. The prominent "Start Shopping" CTA and the bold “50% Off” sale create a sense of urgency and excitement, effectively driving engagement. Subject line: Bye-Bye Blue Monday 7. Martin Luther King Jr. Day Martin Luther King Jr. Day honors Dr. King's legacy, civil rights fight, and dream of equality and justice for all. This makes it a meaningful day for brands to inspire action, foster inclusivity, and engage in community-building efforts. Like Blue Monday, MLK Day falls on January 20, 2025, January 19, 2026, and January 18, 2027. Email campaign: Focus your campaign on celebrating Dr. King’s legacy and motivate your audience to contribute to positive change. Promote ways to get involved, such as volunteering opportunities, donating to civil rights organizations, or highlighting nonprofit partnerships. When to send: Send your email on MLK Day to align with the day’s significance. A follow-up later in the week can recap the impact or extend the campaign’s momentum. Subject lines: Use thoughtful language to create inspiring and action-driven subject lines: Honoring Dr. Martin Luther King Jr. (Postmates) Continuing the legacy of Dr. Martin Luther King Jr (Bath & Body Works) Celebrate Martin Luther King Jr. Day with Us (John’s Crazy Socks) Email copy: Introduce MLK Day by reflecting on Dr. King’s contributions and the importance of continuing his work. Share content highlighting equality, diversity, and social justice initiatives. Remember, your copy needs to be respectful and inspiring. Visuals: Add images with powerful quotes from Dr. King, community-focused pics, or symbols of unity and equality. Use a warm color palette with gold, black, and white tones to match the day. CTAs: Inspire action with CTAs like: "Support Social Justice,” "Learn More About Dr. King’s Legacy," and "Get Involved and Make a Difference. ” Example: EM Cosmetics The following example from EM Cosmetics effectively honors Martin Luther King Jr. Day with a clean, minimalistic design focusing on Dr. King’s image and one of his most inspiring quotes. The headline “He Had a Dream” immediately draws attention to the message, while the accompanying text respectfully reflects on his legacy. The soft colors and simple layout blend seamlessly with the brand's identity while keeping the focus on the occasion. Subject line: He had a dream Further reading: Check our beauty brand email marketing guide for more tips and campaign ideas. 8. Data Protection Day Another addition to your January email marketing planner is Data Protection Day, celebrated on January 28. This day highlights the importance of safeguarding personal information and promotes awareness about privacy rights. It’s a great opportunity for brands to demonstrate their commitment to customer security by sharing actionable tips on protecting sensitive data—especially for tech companies. Email campaign: Educate your audience about the importance of privacy and security, offering actionable steps they can take to protect their data. SaaS brands can highlight their security features, such as encryption, data storage transparency, or compliance with privacy regulations like GDPR. B2C brands can celebrate by emphasizing their commitment to customer security and sharing trust-building content, such as safeguarding purchase data or ensuring safe online transactions. When to send: Send your email on January 28 to celebrate the day and encourage immediate action. Subject lines: Create clear, trust-building subject lines to grab attention: Your Privacy Matters: Tips for Data Protection Day Stay Safe Online: 5 Privacy Tips You Need Today Data Protection Day: How We Keep You Secure Email copy: Start by explaining the significance of Data Protection Day and why privacy is essential. Offer practical advice your audience can implement, such as creating strong passwords, recognizing phishing attempts, or using secure networks. Visuals: Use clean, modern visuals, such as lock icons, digital shields, or simplified infographics that outline privacy tips. A cool color palette, such as blues and greys, conveys a sense of trust and professionalism. CTAs: Email CTA copy like "Learn How We Protect Your Data” or "Explore Our Privacy Tools" will work well. Template: Protect your personal data You can customize this template for Data Protection Day by updating the header to "Celebrate Data Protection Day: Your Privacy Matters" and using visuals like locks, shields, or secure icons to represent safety. Replace feature text with privacy tips, such as "Secure Your Passwords" or "How We Safeguard Your Information," and use CTAs like "Learn More About Privacy" or "See Our Commitment to Security. " Customize it 9. Lunar New Year On January 29, we welcome the Year of the Snake, a symbol of wisdom and transformation. Although the Lunar New Year's date changes each year, it always includes traditions like family reunions, feasting, and the exchange of red envelopes, which symbolize good fortune. This is the perfect chance for brands to bring a festive, fun twist to their messaging, connect with a broader audience, and promote special products. Email campaign: To engage your audience, offer themed promotions, festive giveaways, or fun quizzes (e. g. , “What’s Your Lunar Zodiac Animal? ”). When to send: Start the celebration a week before January 29 to build excitement, with follow-ups on the day itself and during the week to keep the momentum going. Subject lines: Add some personality and playfulness to your subject lines with emojis and wordplays: Chinese New Year Exclusive (Ray-Ban) Happy Lunar New Year (Then I Met You) Be ferociously feline this Lunar New Year (NYX) Email copy: Use playful, culturally aware email copy. Share content that ties into the zodiac animal’s traits—like transformation (new beginnings), elegance (curated collections), or wisdom (practical tips for starting the year right). Visuals: Incorporate vibrant Lunar New Year visuals—red and gold tones, firecrackers, lanterns, and, of course, snakes. Add playful yet respectful touches, like elegant patterns, blossoming flowers, or symbolic designs representing luck and renewal. CTAs: You can encourage customers to celebrate with fun and engaging CTAs: Celebrate the Year of the Snake Discover Festive Surprises Now Start the Year Fresh: Shop Lunar New Year Deals Example: Allbirds This January email marketing campaign from Allbirds stands out. Its playful and engaging copy cleverly ties the brand's product to the Year of the Dragon theme. Phrases like “Big Dragon Energy” and “Channel your inner dragon” add a fun and creative twist, making the message feel festive yet brand-relevant. The "Lunar New Year 101" section effectively combines educational with promotional content, offering cultural context while introducing their new designs. Subject line: Limited Drop: Lunar New Year Lunar New Year Email Marketing Tips If you were intrigued by the above Lunar New Year email campaign, here are some more actionable tips to help you craft your festive and engaging holiday campaigns. Create valuable email copy Use your email to extend warm greetings for good fortune and joy in the year ahead while introducing exclusive offers or limited-time collections. Highlight how your products or services can help your audience embrace the holiday traditions, from sharing gifts to preparing for a fresh start. By combining heartfelt wishes with meaningful promotions, you can create a message that feels both celebratory and engaging. For example, The Peninsula Hotels perfectly captures the essence of the Lunar New Year with this heartfelt copy: Tip: Always double-check for cultural appropriateness to ensure your January email marketing campaign for the Lunar New Year is respectful and engaging. Choose an eye-catching design Your design should capture the festive spirit of the Lunar New Year with bold visuals. You should also keep the layout clean and balanced to make the message stand out, avoiding overly crowded or distracting visuals. For example, Kate Spade’s Lunar New Year email has an elegant design that uses the product’s floral and dragon motifs. As a result, the splash of color and imagery blend tradition with modern style, creating a visually appealing result. Subject line: Lunar New Year styles are here! Here are some additional things to keep in mind when you craft your Lunar New Year email design: Use a consistent color palette of red and gold with accents of white or black to add balance. Incorporate flexible motifs like blossoms, lanterns, firecrackers, or clouds to represent celebration and renewal. Optimize images to complement your email content and CTAs, ensuring a good experience for your audience. Capture attention with your subject lines Your subject line is the first impression of your Lunar New Year email, so make it count. Focus on creating a sense of excitement and urgency through action-oriented language and emojis. This way, you’ll stand out in crowded inboxes and ensure your emails are opened. To make your subject lines more special, personalize them with your subscriber’s name. Also, don’t forget to mention the zodiac animal (like the Snake for 2025) or throw in a limited-time offer to create excitement and urgency. The key to success is to make your audience feel like this celebration is just for them. Here are some more examples to inspire you: Exclusive Lunar New Year Offer Happy Lunar New Year Celebrate Lunar New Year with 25% off Join The Peninsula for a spectacular Lunar New Year Lunar New Year Sale! Lunar New Year collection Further reading: Check out our subject line best practices for more. Craft actionable CTAs Your call-to-action should guide your audience toward the next step while tying into the festive Lunar New Year theme. Use concise, action-driven CTA copy that aligns with your campaign goals. To make your buttons more engaging and relevant to your theme, opt for creative alternatives to the usual “Shop Now. ” Here’s a simple example from Ray-Ban: Like Ray-Ban, your CTAs need to be visually prominent by using contrasting colors. Lastly, if your email includes multiple buttons, ensure they are specific and relevant to different sections, such as “Explore Our Festive Collection” for product showcases or “Learn More About Lunar New Year Traditions” for educational content. Always keep your CTAs clear and directly linked to the action you want your audience to take. Avoid common mistakes Understanding the holiday traditions is key to creating a culturally respectful Lunar New Year campaign. Here are a few things to avoid so your message brings your audience joy, luck, and positivity. Unlucky numbers: Avoid using the number 4, which sounds like "death" in many East Asian languages. Negative language: Avoid words like "broken," "poor," or "illness. " Focus on positivity with terms like "prosperity," "health," and "happiness. " Black and white colors: These are associated with mourning and funerals. Stick to red for luck, gold for prosperity, and yellow for joy. Unlucky gifts: Avoid giving away items like clocks, watches (symbolizing time running out), sharp objects (representing cutting ties), or handkerchiefs (associated with goodbyes). Broken or damaged imagery: Don’t use visuals of broken items, cracks, or damaged goods, as these can symbolize misfortune. Tip: You can send a campaign to a small segment of your email list and ask for feedback. This will help you optimize your message and ensure your campaign runs smoothly. January Email Newsletter Templates A well-designed newsletter template ensures that your messaging stays consistent, is visually appealing, and is easy to customize for your brand’s needs. Templates allow you to engage your audience in various ways, from announcing New Year’s sales to celebrating seasonal events like Dry January or Lunar New Year. Below, let’s look at some templates you can easily customize for your January email marketing campaigns. Welcome email design This welcome email template is perfect for greeting new subscribers and setting the tone for your brand during January. Use it to introduce your business, share your mission, and highlight seasonal offerings, such as New Year's promotions or resolution-focused products. Customize it Further reading: For more, check out our welcome email examples resource. Awareness promotion template This template fits January campaigns focused on sustainability, goal setting, or self-improvement initiatives. Perfect for Veganuary, Dry January, MLK Day, or Braille Day, it offers a clean design for sharing tips, highlighting impactful stats, and inspiring your audience to take action right at the start of the year. Try it Promotional January email marketing template Here's another template perfect for Festival of Sleep Day, Blue Monday, or promoting new products and discounts. Its clean design and engaging visuals make it ideal for encouraging self-care or indulgence. Use the large header for inspirational messaging, such as “Unwind and Glow” for Festival of Sleep or “Brighten Your Blue Monday,” along with product highlights and bold CTAs to drive clicks. The flexible layout allows for showcasing seasonal promotions, beauty products, or wellness tips while keeping the focus on the customer experience. Get it Get Your January Email Marketing Strategy Ready With so many unique opportunities in January, now is the time to craft campaigns that inspire, engage, and convert. The possibilities are endless, from celebrating cultural moments like the Lunar New Year to promoting health-conscious challenges like Veganuary and Dry January. Whether you use tailored templates, craft actionable subject lines, or incorporate culturally respectful visuals, let your creativity shine as you connect with your audience this month. Dive in, plan ahead, and make January the beginning of a successful year—not only for your customers but also for your brand. If you need help, Moosend offers customizable templates, automation tools, and helpful resources to help you bring your email marketing campaigns to life. Sign up for a free account to learn how to get started. FAQs Let’s see some common questions about January email marketing and their answers. 1. How to start an email in January? Begin with a warm greeting and acknowledge the start of the new year. To grab attention, tie in seasonal themes like fresh starts, resolutions, or January-specific events. 2. What are some good January email marketing ideas? Feature themes like New Year promotions, wellness tips for Veganuary or Dry January, upcoming events like Lunar New Year, or self-care campaigns tied to Blue Monday or Festival of Sleep Day. 3. What’s a good CTA for January email marketing campaigns? Effective CTAs for January should inspire action while connecting to the month's themes. Phrases like "Start Your Year Right," "Discover Wellness Essentials," or "Embrace the New Year with Savings" can engage your audience. Be creative and align the CTA with your campaign goal—driving sales, promoting events, or encouraging sign-ups. Don't forget to make them prominent and action-driven to boost clicks and engagement. --- ### Top Gift Ideas Every Marketing Pro Will Love [2025] > From quirky mugs to must-have marketing tools, find the best gifts for marketers to spark creativity, boost productivity, and inspire joy. - Published: 2024-12-11 - Modified: 2025-03-13 - URL: https://moosend.com/blog/gifts-for-marketers/ - Categories: Marketing - Levels: Beginner Ah, the holidays: a time for eggnog, twinkling lights, and the annual challenge of finding the perfect gifts. But what do you get for the marketer in your life? Or maybe, let’s be real, you are the marketer, and you’re here to justify some festive self-gifting (we see you, and we support you. ) Whether brainstorming campaign ideas, geeking out over analytics, or obsessing about the latest marketing tools, marketers deserve gifts that match their creative and data-driven vibes. From productivity tools that make life easier to quirky desk decor, we’ve rounded up a list that will make any marketer smile–even if you’re shopping last minute. Let’s dive into the ultimate marketer-approved holiday Wishlist because, yes, a subscription to that analytics platform is as exciting as it sounds. 1. Tools & Gadgets Marketers are all about efficiency and creativity, and the right tools can make their lives so much easier. Here’s a breakdown of some must-have gadgets that are both practical and thoughtful. Productivity tools Let’s start with some tools to boost productivity and start the New Year in style. Noise-canceling headphones: Drown out the chaos and dive into deep work. A good pair, like the Bose QuietComfort or Sony WH-1000XM series, is perfect for home offices or noisy coffee shops. A second monitor or portable screen extender: Dual screens are a dream for the multitasking marketer. Portable options like the Asus ZenScreen are great for marketers who juggle campaigns, analytics, and endless Zoom calls. Ergonomic keyboards and mice: Marketing involves a lot of typing, from strategy documents to email campaigns to social posts. Upgrade their setup with ergonomic tools like the Logitech MX series to prevent wrist strain and boost comfort. Standing desks or desk converters: A standing desk, like the Uplift Desk, or a converter, like the VariDesk, gives marketers the freedom to stand or sit while conquering their to-do list. These are just some of our suggestions. Make sure you research to find the products that better fit the workstation of your favorite marketer. Tech accessories Now, who doesn’t love gadgets? Elevate a marketer’s remote work game with some shiny, new must-haves. Here are some great gift ideas to consider: High-quality webcam: Blurry video calls are so 2020. A top-notch webcam like the Logitech Brio ensures crystal-clear video, whether they’re presenting a campaign or chatting with clients. Ring light: Brighten up those virtual meetings with better lighting. Compact options like the Neewer ring light are perfect for a professional yet flattering glow. Smart notebooks: Tools like Rocketbook and reMarkable digitize handwritten notes, combining the joy of pen-and-paper with the convenience of cloud storage—perfect for eco-conscious marketers staying organized. Cable organizers: For marketers with simpler needs, help them keep the desk chaos at bay. Simple yet effective gifts like magnetic cable clips or cable sleeves make a big difference in maintaining a clutter-free workspace. Design tools The right tools can make crafting eye-catching social media graphics, designing ad campaigns, or creating engaging presentations smoother and more efficient. Let’s see two popular gift options to achieve that: Canva Pro subscription: Perfect for marketers who want sleek, professional designs without the steep learning curve. Canva Pro offers templates, stock images, and collaboration features ideal for social media marketing and branding. Adobe Creative Cloud subscription: This suite is a powerhouse for marketers who dabble in design. From Photoshop to Illustrator, it’s everything they need to create stunning visuals and campaigns. 2. Software & Subscriptions The right subscription can transform a marketer’s day-to-day. The right tools and resources will streamline their workflow, spark fresh ideas, and help them create their best work. These gifts go beyond practical—they’re thoughtful solutions tailored to their craft. Marketing-specific platforms The right tools can turn a good campaign into a great one. Let’s look at some great options for making your favorite marketer’s efforts easier this year. Email platforms: Email marketing is a cornerstone of any successful strategy, and platforms like Moosend streamline everything from automation to analytics. A subscription to a powerful email marketing tool is a gift that keeps on giving, literally, into every inbox. SEO tools: SEO and analytics will allow marketers to optimize their strategy. Help them uncover insights, track competitors, and find new keyword opportunities with top-tier tools like SEMrush or Ahrefs. Social media scheduling tools: Marketers live on social media and scheduling platforms are their secret weapon for staying organized. Tools like Sprout Social, CoSchedule, and Airtable allow them to plan posts, analyze performance, and stay consistent across channels without burning out. Discover Moosend Content & Inspiration Great ideas often come from staying curious and inspired. These subscriptions are perfect for marketers who thrive on fresh perspectives and continuous learning. Medium Premium: This platform connects marketers with articles and blogs by industry leaders and creative thinkers. From actionable strategies to visionary insights, it’s the perfect resource for staying ahead of the curve and sparking new ideas. Audible for marketing and productivity audiobooks: Marketers can dive into transformative books like ‘Influence’ by Robert Cialdini or ‘Atomic Habits’ by James Clear, all while multitasking—during a commute, workout, or coffee break. These subscriptions are more than tools—they’re a gateway to fresh content, innovative strategies, and the inspiration every marketer needs to stay creative. Organization & productivity Smart tools that help marketers stay organized, productive, and polished are always appreciated. Grammarly Premium: Flawless copywriting is essential, and Grammarly Premium is the perfect assistant for catching errors, improving tone, and ensuring every message is spot-on. A must-have for email campaigns, blogs, and social posts. Trello, Notion, or Asana subscriptions: These task management tools make managing campaigns, tracking deadlines, and collaborating with teams easy. Whether marketers prefer Trello’s boards, Notion’s customization, or Asana’s streamlined projects, these tools help them easily manage everything. 3. Online Courses Continuous learning is essential to staying ahead of the curve in a competitive industry. The following online courses and certifications are great for honing skills, mastering new tools, or exploring niche areas of expertise. Digital marketing mastery Set them up for success with foundational and advanced courses in digital marketing. Here are our suggestions: Digital Marketing via CXL: This course teaches participants how to build optimization programs, create effective content strategies, and apply insights using ready-to-use playbooks. The Complete Digital Marketing Guide via Udemy: This course provides training on building a digital marketing strategy, mastering ChatGPT with prompt engineering, and identifying an online audience. It covers creating websites, driving targeted traffic, building email lists, and analyzing website data. Email marketing courses The following courses are worth considering for those looking to enhance their email marketing expertise. How to Build an Effective Strategy for Your Company: Great for learning email marketing principles and setting up an effective email marketing campaign. Complete Guide to Email Marketing & Email Copywriting: This course focuses on mastering email content, list growth strategies, and email design to boost engagement and conversions. Digital Marketer Email Marketing Mastery: Participants will gain insights from top email marketers to master tools, build their email lists, and develop strategies that engage and convert. Course suggestions: Need more? Here’s a list of additional email marketing courses to find the perfect one. Content marketing courses Here are some courses perfect for marketers looking to sharpen their storytelling and SEO expertise. Technical Content Marketing: This comprehensive mini degree teaches data analysis techniques, user journey research, and strategies for creating impactful technical content. The Ultimate SEO Training 2024 + SEO For WordPress Websites: This course teaches how SEO works, website optimization, and effective ranking strategies for targeted keywords. Niche learning Lastly, for marketers ready to explore certain fields, you can select a more specialized course like the ones below: UX/UI Design courses: Platforms like Skillshare offer design-focused courses tailored for marketers who want to elevate user experiences and improve conversions through intuitive design. Analytics-focused courses: Mastering tools like Google Data Studio empowers marketers to visualize and interpret data effectively. These courses are perfect for turning insights into action. 4. Conferences & Networking Opportunities Marketers thrive on collaboration, inspiration, and staying ahead of industry trends. So, why not give the gift of access to events and communities where they can connect with peers, gain valuable insights, and grow their professional networks? Here are some popular conferences to consider: INBOUND by HubSpot: A marketing extravaganza featuring thought leaders, innovative strategies, and cutting-edge tools to inspire marketers at every level. Social Media Marketing World: Perfect for those looking to master social platforms, this event offers actionable tactics and networking with social media pros from around the globe. Content Marketing World: This event is perfect for content marketers who want to dive into storytelling and brand building. Adobe Summit: This conference highlights the latest innovations in digital experience and design and is a must-attend for creatives and tech-savvy marketers. For marketers who prefer community-focused events, local gatherings will be ideal. 5. Books & Reading Material Books are a classic gift for a reason—they’re timeless, thoughtful, and always valuable. For marketers, the right book will refine their skills or offer extra motivation to take their next campaign to the next level. Whether diving deeper into their craft or looking for productivity hacks, these picks will inspire and delight. "Contagious: How to Build Word of Mouth" by Jonah Berger: This book contains actionable tips for creating marketing campaigns that stick. "Building a StoryBrand" by Donald Miller: A must-read for marketers focused on storytelling and branding. "Influence: The Psychology of Persuasion" by Robert B. Cialdini: A classic that delves into the principles of persuasion, teaching marketers how to ethically influence decisions and drive action. "Deep Work" by Cal Newport: It explores strategies for achieving peak focus and productivity in a world full of distractions—a must for anyone looking to elevate their creative output. 6. Personalized or Fun Gifts Sometimes, the best gifts are the ones that add a personal touch or a bit of humor to a marketer’s day. Whether they can use something at work or a quirky item that brings a smile, these gifts combine creativity with thoughtfulness. For a fun twist, give them something unique that celebrates their passion for marketing, like the following: Branded mugs or notebooks: Customize with marketing jokes like "I Optimize Everything" or "Content is King. " Practical and fun, these are perfect for daily inspiration. T-shirts with marketing slogans: From “Social Media Ninja” to “SEO Guru,” quirky shirts let marketers proudly wear their craft. Marketing board games or puzzles: To get their creative juices flowing, try fun options like a social media-themed board game or a puzzle with an advertising twist. Posters or wall art: Add a splash of humor with prints featuring marketing memes or iconic quotes like “Marketing is Queen” or “Think Outside the Box. ” These are perfect for decorating their office or home workspace. Luxury pens: Upgrade their note-taking game with premium pens like Montblanc or Lamy. A practical yet elegant gift they’ll use every day. Planners: Perfect for tracking campaigns, deadlines, and ideas. A new planner makes staying organized feel less like a chore and more like a treat. 7. Wellness & Self-Care Lastly, marketers spend long hours brainstorming, analyzing, and creating, often juggling multiple tasks simultaneously. Help them unwind, recharge, and balance their hectic routines with thoughtful wellness and self-care gifts. Here are some great gift suggestions to consider: Desk plants: Low-maintenance options like succulents or pothos to brighten their workspace and reduce stress. Meditation app subscriptions: Relaxing apps like Headspace or Calm for guided meditations and breathing exercises. Blue light-blocking glasses: Stylish and practical eyewear to reduce eye strain during long hours at the screen. Aromatherapy diffusers: Essential oil diffusers with scents like lavender for relaxation or citrus for an energy boost. Gourmet coffee or tea gift sets: Specialty blends or artisanal teas to enhance their daily caffeine fix. Snack boxes: A mix of healthy treats like nuts and protein bars or indulgent options like gourmet chocolates. The Perfect Gifts for Marketers Finding the perfect gift can feel like a campaign in itself—researching options, testing ideas, and optimizing for success. But when it comes to marketers, you really can’t go wrong. Whether it’s tools to fuel their creativity, books to inspire new ideas, or even snacks to power through those brainstorming marathons, they’ll appreciate the thought behind the gift as much as the gift itself. So go ahead, check off that marketer on your list, and know you’ve nailed it—just like they do with every campaign they launch. Happy gifting, and may your holiday season be full of well-optimized joy! --- ### 7 Post-Purchase Email Strategies For 2025 [+ Best Practices] > Learn how to turn buyers into long-term brand advocates with these essential post-purchase email strategies, examples, and best practices. - Published: 2024-12-11 - Modified: 2024-12-26 - URL: https://moosend.com/blog/post-purchase-email-strategies/ - Categories: Email Marketing - Levels: Beginner Congratulations! Your customer just hit “buy,” and your revenue got a boost. However, the journey doesn’t stop there. Now’s your chance to turn a one-time sale into a lasting customer relationship. Post-purchase emails are perfect for this. Imagine getting a thank-you email with tips for your new product or an invite to a loyalty program. These small gestures make shoppers feel valued, turning simple transactions into memorable customer experiences. In this post, we’ll explore some of the most effective post-purchase email strategies for keeping your customers engaged and coming back for more. What is a Post-Purchase Email? A post-purchase email is a message an eCommerce business sends to a customer after they've completed a purchase. Think of it as a follow-up or "thank you" note that helps keep the conversation going between a brand and a customer, even after the sale is done. Some post-purchase campaigns include order confirmations, feedback requests, and educational messages. Why Post-Purchase Emails Are Essential Follow-up emails after a customer's purchase are a powerful way to show them that your brand’s commitment extends beyond the sale. By following up with helpful messages, you can build trust and nurture a relationship beyond a single transaction. This extra level of care can often turn new customers into repeat shoppers who feel appreciated and connected to your brand. Apart from that, there are a few more benefits to consider: You can offer tips or guides to help customers get the most out of their purchases. Discounts or incentives for future purchases increase customer lifetime value (CLV). Post-purchase emails help you gather reviews and testimonials, which you can use as social proof to boost credibility. You create opportunities for upselling products and customer retention. This approach maximizes value by encouraging further engagement and loyalty, turning one-time buyers into advocates. Now, let’s see what post-purchase campaigns you can send and how to set them up. Effective Post-Purchase Email Strategies to Implement Here are some simple yet effective post-purchase email tactics to engage customers and keep your eCommerce brand top of mind. 1. Send an order confirmation message Order confirmation emails are among the most important campaigns for building a positive and lasting customer connection. These emails reassure them that their order was successful and provide essential details that foster trust in your brand. An effective order confirmation email includes order details such as item descriptions, quantity, price, estimated delivery dates, and shipping/tracking information. This helps customers feel confident and informed about their purchases. Including clear support options or a customer service contact link also ensures customers know where to find help if they need it, adding an extra layer of reliability. Set up your workflow To set up a confirmation email for your customers, you’ll need to set up an email automation sequence. Start by selecting triggers (like a completed transaction) to activate the email and choose settings that ensure prompt delivery right after checkout. Platforms like Moosend make this easy to manage through their workflow builder, allowing you to seamlessly customize the email content, design, and timing. Best time to send: Immediately after someone makes a purchase. Template: Order confirmation For convenience, many platforms allow you to use premade templates via their transactional API to quickly create and send confirmation messages. Take this email template from Moosend’s library perfect for your post-purchase email strategy: Here’s how you can customize it effectively: Personalized greeting: Start with the customer’s name and a quick thank-you message. Order details: Display the order number, item images, and names for easy reference. Shipping and payment info: List the shipping address and payment method. Customer support link: Add a contact option for any questions or issues. Social media links: Include icons at the bottom to encourage brand engagement. Further reading: Discover more transactional email templates in our dedicated guide. 2. Deliver shipping confirmation emails Customers love staying informed about their orders, tracking their packages, and knowing exactly when they’ll arrive. While the order confirmation email provides a reference for the order details, shipping and delivery updates offer real-time information at every customer journey stage. These updates ensure shoppers feel connected and reassured as they await their purchase. Typically, these emails include tracking links, estimated delivery dates, and clear instructions on what to do if there are any issues. To set them up, you also need to configure a post-purchase email flow that triggers at key touchpoints—like when an order ships, is out for delivery, or has been delivered. Each email is sent immediately after the corresponding action occurs to keep customers informed in real-time. Best time to send: The moment an item ships from your facility. Example: Redbubble Redbubble's post-purchase email strategy works well because it provides a clear, visually engaging order status tracker, easy access to tracking details, and customer support. The friendly, conversational email copy adds personality and makes the email feel reassuring and customer-focused. 3. Consider cross-sell and upsell emails Cross-selling campaigns and upsell emails are great ways to enhance the post-purchase experience while increasing revenue. These campaigns introduce shoppers to items that either complement their recent purchases (cross-sell) or encourage them to upgrade to a premium version of what they already bought (upsell). A successful cross-sell/upsell email includes product recommendations directly relevant to the purchased item, such as accessories, upgrades, or related products. These campaigns are also automated messages, so you can set up a workflow using the customer data you have available. Best time to send: Cross-sell emails are typically most effective when sent shortly after the original purchase—usually within a few days to a week—when it’s still fresh in the customer’s mind, and they may be considering add-ons. Example: Dollar Shave Club Dollar Shave Club’s post-purchase email strategy effectively encourages shoppers to buy more. It cleverly suggests complementary products with clear “Add” buttons, making it easy for customers to enhance their order before it ships. The friendly “Toss More In? ” prompt and visuals create a seamless upsell opportunity without feeling pushy. 4. Set up review request emails Getting customer feedback is like having a cheat sheet to improve your products. Product reviews give you the inside scoop on what customers love (and maybe don’t) while also giving future buyers a reason to trust you. An effective feedback email needs to have a clear, direct link or button so customers can quickly leave a review. Also, these campaigns work best when customers feel there’s something in it for them, too—like a small discount or loyalty points as a thank-you for sharing their thoughts. Best time to send: A few days to a week after the customer receives their order will give them time to try the product while the experience is still fresh. For services, send it right after completion to capture immediate impressions. Example: LINE FRIENDS The above post-purchase email example from LINE FRIENDS motivates customers to leave reviews by offering a chance to win a $100 gift card. The playful and inviting design, featuring their well-loved characters, makes the email fun and approachable. The “Review It to Win It” headline is catchy and direct, clearly stating the purpose and reward. Lastly, the “Submit Your Review Now” button attracts attention and prompts immediate action. Additional resources Check out our guides for creating the perfect survey and feedback email campaign. Survey Email Templates for Better Response Rates Effective Survey Email Subject Lines Best Free Survey Tools 5. Invite customers to join your loyalty program Make customers feel special by inviting them to join your rewards program. It’s like welcoming them to an exclusive club, where they enjoy perks and rewards just for being a part of your brand. Not only does this improve their experience, but it also helps build long-term customer loyalty. You can also give them free points for joining and highlight how every purchase brings them close to exclusive perks and discounts. To set it up, you’ll need a loyalty program with clear reward tiers, point structures, and perks already in place. Once that’s established, create an automated post-purchase flow to send an invitation after a customer’s first purchase. Best time to send: You can send an invitation a few days after the purchase, once the excitement of their new product has settled in. This timing helps the invitation feel like a thoughtful bonus rather than just another promotional email. Example: American Giant American Giant’s loyalty program email does a great job of creating a sense of belonging. The “Be Giant” tagline is bold, inviting customers to join a community rather than just a program. The email highlights perks like “25 Threads” as a welcome bonus, making the reward clear and immediate. The lifestyle imagery adds a personal touch, aligning the message with American Giant’s brand ethos of quality and authenticity. 6. Send product replenishment emails What if your customers could easily reorder their favorite items before they run out? That’s the idea behind product replenishment emails—an automated post-purchase email strategy perfect for brands selling items customers regularly need, like pet food, shampoo, grooming products, or other essentials. This way, you can keep customers stocked up on the products they love by reminding them to reorder before their supply runs low. This convenience-driven approach drives repeat purchases and offers shoppers peace of mind. Here are some quick tips to make sure your replenishment campaign is successful: Set reminder emails based on the product’s usage period to arrive before the customer runs out. Include a clear “Reorder Now” button for a quick, seamless checkout. If possible, offer a subscription option to save them the hassle of reordering. Encourage reorders with a discount or free shipping, if available Best time to send: You can send replenishment emails based on the typical usage period of the product. For example, if a customer buys a month’s supply of dog food, set the email trigger for about 25 days post-purchase. This way, they’re reminded to reorder just as they’re about to run out. Example: Harry’s This replenishment email example from Harry's acts as a friendly reminder with a clear “Restock Blades” button. The minimal design and straightforward message keep the focus on the action, while the added invitation to join the loyalty program offers extra value without distraction. 7. Share educational content and webinar invitations Why stop at just selling a product when you can help customers get the most out of it? In this case, educational content will provide extra value and show your customers how to use your products and get the most out of them. You can offer helpful tips to educate your customers and improve their experience. This is especially useful for B2B customers or products that could benefit from extra insights, tutorials, or expert advice. Start with a welcome email after their purchase and follow up with educational campaigns. This could be anything from a weekly “Pro Tip” email to monthly webinars or an invite to an upcoming event. Here are some content ideas you can use: Step-by-step guides on using your product Expert tips from your team and other industry leaders Live or recorded webinars that dive deeper into related topics Case studies or success stories to show them how others have succeeded with your product Best time to send: Send your welcome email on the day of the purchase. You can then send tips a day or two after that. Remember to give them enough time to digest your content before sending the next one. For webinars, send reminders a day and an hour before to boost attendance. Example: Moosend This educational campaign from Moosend breaks down complex email deliverability concepts into bite-sized, engaging sections. It's informative without feeling overwhelming, with links to additional resources, clear headings, and a fun theme (“Email Deliverability Lab”). This makes it easy for readers to explore and learn at their own pace. Best Practices for Better Post-Purchase Emails Now that we've seen some great strategies let’s look at tips for making your messages more efficient. Create compelling subject lines A strong subject line is the first step to getting the best possible open rates. As a rule of thumb, your subject lines need to be short, concise, and to the point. Many customers open emails on mobile, so short subject lines (around 5-7 words) perform best. For example, “Your Order Is on Its Way! ” or “Thank You for Shopping with Us! ” work well. Now that we have established the perfect subject line length, let’s see how to create compelling copy for your post-purchase email strategy. Make sure customers know what the email is about at first glance. For instance, if it’s a shipping update, include that in the subject line so they know it’s timely and relevant. Add the customer’s name or mention their purchased product to make the subject line feel tailored and relevant to each shopper. If your email includes an incentive, update, or action, clarify that in the subject line. This works well for feedback requests, loyalty invitations, or special offers. Emojis can make subject lines stand out in a crowded inbox, but use them sparingly and only if they fit your brand’s tone. If you need help with your subject lines, you can use a free subject line tester like Refine to optimize your creations and improve important metrics like your conversion rate. Use email personalization Personalization is a powerful tool in post-purchase emails. It allows you to tailor your content based on customer actions. This way, customers won’t receive yet another generic email but something that will offer real value to them. To personalize effectively, you must collect data on customers’ personal details and purchase history during checkout or through the preference center and loyalty programs. With this data, you can use dynamic tags to address customers by name, reference specific products they purchased, and suggest complementary items based on their buying habits. This approach can transform a simple email into a tailored experience that feels meaningful and relevant. For example, Etsy delivered this post-purchase email campaign after the customer bought a pair of earrings. See how relevant the recommended products are to their initial purchase. Subject line: Picked these for you! Further reading: Create tailored email campaigns with our curated list of personalized email templates. Focus on customer-centric copy Your post-purchase email copy needs to highlight the value your brand brings to the customer’s life, not just the product itself. This type of copy speaks directly to their needs and interests and the benefits they’ll gain, helping one-time shoppers see why coming back to your brand is worth their time. To achieve that, instead of focusing solely on features, highlight how the product solves a problem, improves their daily life, or aligns with their lifestyle. Use relatable language to make your brand feel approachable and show appreciation for their purchase to make them feel valued. For example, if a customer bought fitness gear, follow up with copy that addresses their fitness journey, offering tips and encouragement. This approach positions your brand as a partner in their goals, which increases the likelihood they’ll return. Here’s a simple copy template you can use. Subject Line: , Here’s how to get the most out of ! Email body: Hi , We’re thrilled to be a part of your and want to make sure you get the most out of your new . Here’s what you can expect with your : We’ve also put together some tips and resources just for you to make your experience even better: Plus, as a thank you, here’s a for your next purchase with us. We’d love to see you again! Warm regards, The Team Add clear calls-to-action (CTA) An actionable CTA will guide your customers toward the next step, whether leaving a review, reordering or exploring more content. Here are five essential tips for your post-purchase email strategy: Copy: Keep it direct and action-oriented. Use phrases like “Leave a Review,” “Shop Related Items,” or “Explore More Tips” that tell the customer exactly what to do. Placement: Place the CTA button where it’s easy to find, ideally after introducing the value, so it feels like a natural next step. Color: Choose a button color that stands out against the email background but aligns with your brand. High-contrast colors like blue, green, or orange often work well. Font: Use a readable, bold font slightly larger than the rest of the text, making the CTA visually distinct and easy to spot. Number: Stick to one main CTA per email. A single, clear action helps focus your customers’ attention and improves click-through rates. Here’s a great example from GUESS: By optimizing these elements, you make your CTA easy to follow, leading to better customer engagement. Further reading: Check out our dedicated email CTA best practices for more. Choose mobile-optimized designs With so many customers checking emails on their phones, your post-purchase emails have to be responsive. A mobile-optimized design adapts to different screen sizes, making it easy for customers to read, click, and engage, no matter their device. For the best results, you should focus on the following elements: Layout: Use a single-column layout with white space, which is easier to read and scroll through on mobile screens. Font size: Stick to a minimum font size of 14px for body text and 20px for headings. This ensures readability without requiring zooming. Images: Optimize images to load quickly and use alt text so customers still understand the content if images don’t load immediately. Buttons: Make CTA buttons large enough to tap around 44x44 pixels easily and space them out to avoid accidental clicks. Preview and test: Always preview and test your emails on different devices to ensure they look good and work smoothly. Here’s a great example from Les Cleias’ order confirmation message: Find the best time to send them As they say, timing is everything—especially with post-purchase emails. Catching your customers at just the right moment means your emails will have greater chances of getting opened. According to our research, the best time to send emails is between 8 and 9 a. m. , when people check emails with their first cup of coffee. Also, Tuesday and Thursday are among the best dates you can choose. This is perfect for most post-purchase campaigns that nurture customers, e. g. , educational or promotional. Remember to send them promptly for time-sensitive emails, such as order confirmations. Post-Purchase Email Strategies to Turn Customers into Advocates Setting up post-purchase email marketing campaigns is more than just good customer service—it’s a powerful way to build loyalty, drive repeat business, and create meaningful connections with your customers. These messages show that you care about your customers’ experience beyond the sale, reinforcing your brand’s commitment to quality and support. Each follow-up email, whether an order confirmation, a friendly reminder to reorder, or an invite to your loyalty program, adds value and keeps your brand top-of-mind. By investing in thoughtful post-purchase communication, you’re increasing customer satisfaction and nurturing brand advocates excited to return, refer, and engage with your brand over the long term. And if you want a trustworthy platform to help you nurture those connections and build long-lasting relationships through email marketing, Moosend will give you all the tools you need. Sign up for a free account today to learn how to do it. FAQs Let's take a look at some common questions regarding post-purchase email marketing. 1. How do you follow up with a customer after purchase? Following up after a purchase is a great way to build trust and keep your brand top-of-mind. Start with a thank-you email to show appreciation, followed by an order confirmation with all the purchase details. As the order progresses, keep the customer informed with shipping updates and estimated delivery dates. Once they’ve received their product, consider sending an email with tips or tutorials to help them get the most out of it. Finally, follow up with a request for feedback or a review to show you value their input. 2. What are the types of post-purchase emails? Post-purchase emails come in various types, each serving a unique purpose. Order confirmation emails reassure customers their purchase was successful, while shipping updates keep them informed about delivery progress. Thank-you emails add a personal touch, and cross-selling emails recommend complementary products. Feedback emails encourage reviews, while loyalty program invitations introduce exclusive rewards. Don’t forget replenishment emails for consumable products and referral emails that reward customers for bringing in new buyers. Each type helps build a stronger connection with your audience. 3. What is a post-purchase example? A simple post-purchase example is a thank-you email. For instance, after buying a pair of shoes, a customer might receive an email saying, “Thank you for shopping with us! Here’s how to care for your new kicks. ” It may include tips on maintenance and links to accessories like laces or polish. 4. How does referral marketing fit into post-purchase emails? Referral marketing emails are a smart way to leverage satisfied customers to grow your brand. For example, after a customer buys a product, you can send an email with a referral incentive: “Invite a friend, and you’ll both get 15% off your next order! ” Include a unique referral link to make sharing easy. This email marketing strategy rewards loyal customers while attracting new ones, creating a cycle of engagement and growth for your business. --- ### Personality-Based Email Marketing: Advanced Targeting Tactics > What is personality-based email marketing? Go beyond common segmentation tactics by discovering your customers' personality traits. - Published: 2024-12-09 - Modified: 2024-12-26 - URL: https://moosend.com/blog/personality-based-email-marketing/ - Categories: Email Marketing - Levels: Intermediate In today’s competitive market, businesses seek more nuanced customer insights to boost email marketing campaigns. Psychographic data is on their radar, helping marketers create more data-informed buyer personas to deliver relatable content. With the rise of behavioral tracking tools and AI, discussions about personality-based marketing is gaining traction into segmentation strategies. Not to mention that understanding what drives customers emotionally and behaviorally helps businesses refine their products and services. Accessing this sensitive data while adhering to privacy regulations and maintaining a consistent brand personality can be challenging. Learn how to move beyond demographics, geographical location, and previous customer behavior, to talk the talk of diverse target groups in a way that feels natural to them. Plus, explore how to apply these tactics ethically. What Is Personality-based Marketing? Personality-based marketing refers to the use of psychographic marketing strategies to serve more personalized content to customers and prospects. Businesses use it to boost engagement and customer satisfaction and ultimately increase conversion rates. According to Myers Briggs Big Five model, our personalities are shaped based on five dimensions: Openness to Experience, Conscientiousness, Extroversion, Agreeableness, and Neuroticism. Understanding where your customers fall on these personality trait scales can provide in-depth insights about their behavior. For example, a person with high openness is more adventurous and willing to take risks, whereas a customer with low probably resists change. Would the same email appeal to them? While that’s hard to answer due to the subtle nature of these concepts, we can confidently say that targeting each with relevant messaging would lead to better results. To implement personality-based email marketing strategies, apart from analytics and behavior tracking tools, you’ll need a user-friendly email marketing service with relevant capabilities. Moosend offers advanced segmentation and personalization options, including tags and dynamic content, letting users build stronger relationships with their audiences through targeted content. How Do Businesses Collect Customer Personality Data How can you gather personality-based data to diversify your existing personalization tactics? Learn the most popular methods: Send quizzes and surveys One of the easiest ways to collect the most common personality types across your audience is by sharing a popular questionnaire such as MBTI. However, this is a time-consuming process, and many customers may find completing such questionnaires on a business’ behalf excessive. Instead, design a survey from scratch with questions that point to certain personality traits, e. g. , Introversion vs Extroversion. Here’s an example: “After a hectic day, do you prefer to unwind at home or socialize with friends? ” Before crafting a survey, find what traits you’d like to measure and why. For example, if you’re in B2B, learning about agreeableness is more relevant than extroversion, as you usually target professionals who make decisions on behalf of their teams. This will help you design more targeted questions and yield higher response rates. Plus, be transparent about the goal of the survey, as the data you request is sensitive. Inform customers and prospects that understanding them better will let you refine your products and services and make more data-informed suggestions in the future. Analyze website behavior How do visitors behave inside your website? How many pages do they explore before moving to the checkout? And if they do not convert, what do they do next? Analyzing those patterns will help you design better experiences for your customers and use them to capitalize on email-related strategies, such as cart abandonment and product recommendation emails. Leverage analytics tools like Google Analytics and Hotjar to make data-driven decisions. Source social patterns Dive into social engagement metrics to understand what content your audience interacts with. To dig deeper, you can use social listening tools like Sprout Social. Discover what the audience thinks of your brand and the emotional tone of their interactions. Moreover, sharing polls on LinkedIn and similar platforms is a free and easy way to gather information about your target audience. For instance, if you have a retail business, ask them what type of gifts they prefer to give their loved ones during the holidays, and plan your seasonal sales with that info in mind. You can create different segments based on that data, too. Explore email analytics With segmentation being one of the top email marketing strategies, it’s hard to leave this channel unseized. It offers plenty of room for exploration, with features such as dynamic content and A/B Testing letting marketers find what works well and areas of improvement. Discover content preferences and do reverse engineering to understand the prominent personality traits that drive certain behavioral patterns to tailor your messages accordingly. Plus, use a preference center to collect valuable information about your subscribers’ habits and needs to build an optimal personalization process. You don’t have to analyze or assume how people behave. With an AI-powered tool like Audience Discovery, you get data-based predictions about preferences and actions along with campaigns that are highly likely to resonate with your audience. Try Moosend Leverage a CRM solution Identify your audience's key personality traits based on behavioral patterns and add them to your CRM to refine your strategies. CRM analytics will help you understand segment preferences and adjust your processes. For example, if a segment values social proof, create psychographic segments to target this trait. Or if a segment prefers visual content, update your email templates to include more images and infographics. There are plenty of ideas to work on. Personality-Based Applications for Email Marketing Once you’ve collected the prominent personality-related customer data, use them to nurture existing and potential customers in a fitting way. Here’s how to use personality profiles to boost email performance: 1. Create personality-based email segments Divide your email lists into different segments and tailor your messaging, offers, and visuals to subscribers' personality traits. You don’t need to create many personality profiles as this could lead to a less sustainable strategy in the long term. Choose your top traits, such as Extrovert vs Introvert or Open vs Reserved and create different email versions that would speak more to those people’s expectations and lifestyle. You can combine that data with other segmentation criteria to provide a richer personalized experience. Finally, use custom tags inside your email marketing platform to simplify your segmentation process. 2. Customize your messaging and email content Let’s imagine that your business is in the apparel industry. How would an adventurous person navigate a promotional email compared to a reserved? The first would probably seek comfort and product quality, while the second would search for resistance and uniqueness. Adjust your copy to each type’s needs to boost your click-through rates. As you can tell visuals matter, too. Help readers step in the shoes of portrayed models or navigate through colors that match their personalities to boost your click-through rates. Check out these examples by Everlane and why we believe they speak to adventurous vs reserved types of people: Our adventurous pick Adventurous and open-minded consumers are likely to choose new experiences over safe paths they’ve already navigated. Send them your latest drops and limited-edition styles and win them over. Plus, the visual portrays a person in motion with an amazing style. Our introverted pick On the other hand, introverted people are more likely to be moved by safety cues and all-time classics. The static visual and copy inviting people to "step out of the house sometimes” is suitable for these personality traits. Finally, you can also leverage dynamic content blocks to serve different content formats to each customer based on these traits. 3. Refine subject lines and CTAs Subject lines and call-to-actions drive two of the most important engagement metrics–open and click-through rates. Knowing your subscribers’ personality traits can help you create different copy line variations that will appeal more to their preferences and natural drives. For instance, let’s see two subject line variations for a product recommendation email, one for spontaneous subscribers and one for conscientious: Discover Your Next Adventure: Exclusive Product Picks (Spontaneous) Handpicked Recommendations: Quality Products Tailored to Your Needs (Conscientious) Now let’s move to CTAs. While the more spontaneous and adventurous types would be more motivated by a sense of urgency (“Shop now”), more reserved and traditional people would prefer more space for exploration before deciding. So, an “Explore more” CTA button would be a better fit. You can also use an AI writer to gain more insights. For example, Moosend has a built-in AI assistant to refine your copy based on customers’ needs. 4. Track analytics and adjust Once your personality-based email marketing tactics start to roll, it’s time to analyze how they perform. Have your metrics improved? What segments seem to work out and what areas need refinement? Here are the basic metrics to check out: Open rates Click-through rates Conversion rates Bounce rates Spam complaints Compare the results with other segmentation tactics to grasp what works best for your audience and improve your strategy accordingly. OK, But Is This Ethical and Reliable? While personalization is a go-to tactic for marketers, it’s easy to cross the line in terms of ethics when you adopt the wrong perspective. Diving into your customers’ personality traits, emotions, and behaviors can be considered manipulative and invasive when translated as a money-making practice. Instead, adopt a healthier perspective–tailor your services and products to people’s needs to alleviate their biggest pain points. Here are some practices to follow to ensure that your customers’ and prospects’ sensitive data remains protected and respected: Request their opt-in and share a preference center to personalize your content and sending frequency. Be transparent about the usage of the data, following privacy regulations such as GDPR. Create relevant and valuable content for your subscribers to improve user experience. Streamline an easy opt-out process by placing an unsubscribe button at the end of each email. Request feedback from customers and prospects to improve your strategies. Moreover, while personality traits can unlock some behavioral patterns, they're not black or white and some traits can be dynamic over time. Not to mention that over-relying on personality could make you neglect other aspects that impact consumer decisions, like the opinion they have about your brand or the customer journey stage. So use that data wisely. Refine Your Segmentation with Personality-based Tactics Now that you know about this digital marketing strategy, would you consider adding this to your agenda? If yes, start collecting data through multiple sources and follow all regulations needed to respect customers’ and prospects’ privacy. And remember, personality-based marketing is not about your sales–it’s about your customers. Unlock their preferences and behaviors to offer them the best experience possible. And if you’re looking for an email marketing service with easy segmentation features, sign up for a Moosend account and try out its user-friendly capabilities. --- ### 10 Email Marketing Skills to Become an Expert > Learn the top email marketing skills a professional needs to master, including copywriting, personalization, and list building. - Published: 2024-12-02 - Modified: 2024-12-26 - URL: https://moosend.com/blog/email-marketing-skills/ - Categories: Email Marketing - Levels: Beginner What makes an email marketer successful? You need a diverse skill set to shine bright in this digital marketing field. From writing creative copy to ensuring deliverability and compliance, there are lots of boxes to check daily. Learn the top email marketing skills you should master to deliver impactful campaigns and meet your KPIs. This article can help: People looking for an email marketing role or transitioning to a new position. Marketing specialists who want to uplevel their skills. Hiring managers seeking the best candidate for their digital marketing roles. You’ll also find email marketing courses and books to expand your knowledge in your own time. What Does an Email Marketing Specialist Do? Here’s a brief job description of what this role usually entails. The responsibilities may vary based on a business’ needs: Conceptualize, plan, and execute end-to-end email marketing campaigns Use various marketing tools, including an email marketing service, CRM, and Google Analytics Collaborate with other departments to set strategic email marketing goals Create compelling email content appealing to your target audience Build automated flows and segment your audience to deliver personalized content Apply regular list building and cleaning to ensure high deliverability Monitor data analytics and report on performance monthly Follow protection and authentication protocols and compliance policies A marketing or communications educational background is usually among the requirements. However, previous experience in marketing–and especially email content creation and copywriting–are key. Top Email Marketing Skills What differentiates a good email marketing specialist from a great one? Step into an email marketer’s shoes and discover their daily challenges and the skills they need to tackle them: 1. Campaign management Every email serves a conversion goal. To meet it, email specialists need to ensure that the target audience will grasp, and most importantly, get on board with it. Once they figure it out, they search for the right idea that will lay all eyes on the campaign and bring it together. For most, campaign management starts with updating their email marketing calendar and project management tool. When smaller parts, such as design assets, audience segments, and copy, come together, work is transferred to dedicated marketing software. Most email marketing services let users manage all tasks in one place. This tool can become a marketer’s best friend, especially when it comes with intuitive and user-friendly capabilities. For more complex tasks, such as setting drip campaigns, more nuanced steps are needed, but with the right platform, you can automate repetitive flows and save time. Looking for an affordable email marketing solution trusted by beginners and pros? Sign up for a Moosend account and get one month for free to experiment with user-friendly features and deliver campaigns that leave a lasting impression. Try Moosend 2. Copywriting skills One of the most important skills an email marketing specialist should excel in is email copywriting. And it needs to be compelling from head to toe to bring conversions. Starting with the subject line and its counterpart, the preview text, they should craft copy that will stand out in chaotic mailboxes. To boost open rates, they need to follow certain email subject line practices or use an intuitive subject line tester to do the work. As for the email body, they need to stick to their tone of voice and be empathetic, offering value and solutions to real pain points the audience faces. Plus, they should follow certain tactics that convert, such as creating a sense of urgency. Overall, consumers trust brands catering to their personal needs and feel off when receiving uninspired campaigns with little to no value. Finally, since typos always find their way in, they should have attention to detail, too. Here’s a tutorial to learn more: 3. Email design fundamentals To make a great impression on subscribers, you need beautiful email design with clear navigation. Most email marketing software and newsletter builders offer premade HTML email templates for different purposes, easy to customize based on a brand’s needs. Hence, you don’t need graphic design expertise to craft a converting campaign. Yet, it’s important to understand the anatomy of an email and know how to use an email builder to create it in a reasonable time. Knowledge of HTML and CSS coding languages is considered a plus, especially when there is no developer available in the team. Finally, email marketers who don’t work closely with designers should know how to create simple visuals or videos on platforms like Canva. They should also be familiar with stock photo websites for faster results. 4. Marketing automation One of the greatest assets of email marketing is its automation capabilities. Email marketers use dedicated tools to set up automation workflows triggered at critical moments throughout a prospect’s or customer’s journey. Welcome and abandoned cart emails belong in that category. To nail automation, email marketers need to know their buyer personas in-depth and have a clear understanding of lifecycle marketing. Once they spot certain customer behavioral patterns, they capitalize on them to meet KPIs, delivering tailored content to leads and prospects to move them down the funnel. Even though setting up automation workflows can be challenging for beginners, most software makes this process easier by offering premade tools. So, once marketers grasp the if/then conditional logic, it becomes doable. 5. Email personalization While automation is perfect for targeting subscribers with timely messages, there are more effective email marketing tactics to personalize content. Email segmentation is one of the most popular. Email marketing specialists spot audience segments based on characteristics like demographics and location and create sub-lists to send them unique and relevant content. They also use custom fields and dynamic content to personalize parts of their emails. For example, they add the recipient’s name in the subject line to grab their attention or make product recommendations based on previous purchases and behaviors. Overall, a successful email marketing strategy relies on personalization, especially for eCommerce businesses. Creating an ICP profile and mapping the average customer journey are crucial to deliver email content that will warm up customer relationships and boost email performance. 6. List building and hygiene Apart from email segmentation, email marketing specialists have two more important responsibilities regarding email lists: email list building and cleaning. First off, they search for ways to boost lead generation using online forms, lead magnets, and landing pages. But as an email list grows, email deliverability–the ability of an email to land in the recipients' mailboxes– may start to decline. High bounce rates and spam complaints can harm the sender’s reputation over time, that’s why email marketers need to remove inactive or incorrect email addresses regularly from their lists. Popular list cleaning practices marketers follow include: Using an email list cleaning service Adding an unsubscribe button at the email footer and allowing users to set their preferences Applying a double opt-in subscription process Sending re-engagement campaigns 7. Data analysis and optimization No digital marketing strategy can flourish without a data-driven approach. An email marketer spends plenty of time in data analytics tools to understand what patterns work for their audience and what needs improvement. Some of the most important metrics they keep an eye on include: Open rates Click-through rates Conversions Bounce rates Spam complaints Most email marketing tools offer analytics capabilities to help you keep a good track of the data. Marketers usually combine that with information from Google Analytics and CRM solutions to understand customers in-depth and use appropriate tactics based on their preferences. Also, email marketers often resort to A/B Testing to discover which email version performs best for their audience to boost campaign performance. 8. Protection and privacy compliance Email marketing specialists should also be aware of the technical back-end processes that maintain the security of email communications. To achieve that, they need to adhere to certain protocols, such as: SPF (Security Policy Framework): It signals to the email server that the email is sent from an authorized IP address. SMTP (Simple Mail Transfer Protocol): An Internet technical protocol for email transmission over the network. DKIM (Domainkeys Identified Email): A digital signature that confirms the sender’s identity and verifies the email authenticity. DMARC (Domain-Based Message Authentication, Reporting and Conformance): Policies for emails that fail SPF and DKIM protocols to stop potential phishing or spoofing attempts. Good email marketers need to comply with the privacy regulations of the recipient’s regions, too, such as GDPR and CCPA. 9. Time management and multi-tasking Email marketers need soft skills to thrive, too. Consider how much they have on their plate daily. From brainstorming new campaign ideas to writing converting email copy and maintaining list hygiene, they need to be agile and flexible to respond to different responsibilities within their deadlines. This role requires thoughtful and creative planning and the ability to multi-task without reducing the quality. Updating their email marketing calendars and project management tools well in advance is key to managing their time more effectively. 10. Effective collaboration Email marketers often cooperate with different departments, such as content marketing and design teams to deliver great campaigns to the audience. It’s important to sync in time to get on the same page. They need clear communication skills to avoid back and forths to deliver each project on time. Plus, they need to align with the goals they set and provide teammates with clear guidelines to deliver great output. Best Email Marketing Courses & Books If you want to sharpen your email marketing skills methodically, here are some courses to choose from based on your level and needs: HubSpot Academy email marketing course: Best for small business owners and marketers who want to expand their knowledge. Skillshare email marketing course: Suitable for all levels and backgrounds but without certification. Udemy email marketing and copywriting course: Best for copywriters and creative professionals who want to boost their email marketing expertise. If you like to learn the old-school way, check out these email marketing books: Email Marketing That Doesn’t Suck by Bobby Klinck How To Write Emails That Sell by Matt Bacak The New Email Revolution by Robert W. Bly Time to Turn into an Email Marketing Pro How do you feel after reading this post? Is email marketing a decent choice for you? Hopefully, you have a better understanding of the email marketing skills a professional should obtain in this area and how to start gaining them. As you probably noticed, this tactic relies heavily on the marketing platforms professionals use. Thankfully, email marketing services like Moosend make campaign management easier than it may first sound. So, if you’re looking for an email marketing solution to elevate your email marketing efforts, sign up for an account today, and put theory into practice. --- ### Omnisend vs Mailchimp: Which One Is Better For Your Needs? [2025] > In our Omnisend vs Mailchimp review, we put the two services to the test to find out which is the better solution. Find the winner inside! - Published: 2024-11-29 - Modified: 2025-03-07 - URL: https://moosend.com/blog/omnisend-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner Omnisend and Mailchimp are two popular choices when it comes to selecting an email marketing service for eCommerce. Both services offer a range of powerful tools that can help you connect with your customers, build strong relationships, and increase your sales. Despite their similarities, they have their unique strengths and limitations. By understanding these key differences between Omnisend and Mailchimp, you’ll be able not only to make an informed choice but also to maximize the value you can get from them. In this Omnisend vs Mailchimp review, we test their features, overall ease of use, marketing automation capabilities, customer support, pricing model, and more to see which service comes out on top. Omnisend vs Mailchimp: Feature Comparison Here we have a quick comparison table to get you started. Omnisend Mailchimp Free plan Yes (limited) Yes (limited) Pricing $16/month (500 contacts – 6,000 emails) $13/month (500 contacts – 5,000 emails) Best for eCommerce eCommerce, Publishers Ease-of-use 4. 5/5 4/5 Email tools Email builder, 336 pre-made templates, Product picker, Brand assets Email builder, 137 pre-made templates, Content studio Marketing automation Advanced (eCommerce-focused) Advanced Reporting & Analytics Extensive Extensive Landing pages & Signup forms Yes Yes SMS marketing Yes (built-in) Yes (add-on) Deliverability 78. 5% 92% Integrations 178 335 Customer support Knowledge base, 24/7 email and chat support Knowledge base, email support, chat and phone support AI features AI assistant for email copy, AI subject line generator AI content generation for email only (beta), Subject line helper, AI-generated automations (beta) Now let’s see more details about each category. Setup & Ease of Use Omnisend: Starting with Omnisend, this email marketing tool has a user-friendly interface that’s clean and easy to navigate from the main navigation menu bar. We found everything to be straightforward, while the only “frustrating” part was that landing pages were hidden in the forms tab. Regarding the setup, Omnisend requires you to connect your store if you want to unlock automation, forms, or reports. The only thing you can test (if you don’t connect your store) is the campaign editor. This was a bit disappointing since it prevents users from quickly testing the tool before committing. Mailchimp: You can set up Mailchimp’s email marketing platform in just a few minutes without much hassle. Navigating the platform is easy since everything is neatly organized in one place. If you want to create something new like an email campaign, automation, landing page, or website, you simply click on the ‘Create” button at the top left corner of the page. This helps not only save time but also give users a clear picture of what they can create through Mailchimp’s service. The platform used to be more complex, but the company has made serious improvements. Nevertheless, we found out that it is still difficult to find certain things like where your forms and landing pages go once you create them. The overall experience with the platform is good, but beginners will have a harder time due to the range of features the platform includes. Winner: The winner here is Mailchimp because it requires fewer steps for users to explore and use the platform. Email Builder Omnisend: Like Mailchimp, Omnisend’s email builder has drag-and-drop functionality. You get various content blocks and layouts to build stunning email newsletter campaigns. These can be accessed through the “Quick add” button. We also found that the pre-made content blocks can drastically speed up campaign creation. The main difference between Omnisend and Mailchimp here is that this tool offers items specifically designed for online stores. These include the discount codes and the personalized product recommendations. The discount codes are automatically synced to your store. You can also set up “dynamic content” featuring products your customers are most interested in. Each block can be fully customized and moved around. During our Omnisend review, we found that you can undo changes only with the undo button, and not with the keyboard shortcut Ctrl + Z. This can be a bit frustrating and time-consuming. Finally, Omnisend’s email editor can automatically pull your store’s branding (Brand assets) and use it in your campaigns. Mailchimp: Mailchimp's email builder is fast and intuitive, offering a decent range of both simple and advanced features. Users can add images, videos, buttons, surveys as well as their own custom HTML code. By connecting your store with Mailchimp, you can also add products and make product recommendations. Customizing your email content is easy. You simply click the item you want and edit. Another useful function we found is the “Optimize” button, which helps you identify and fix errors in your email campaign. If you purchase one of the more expensive plans (Standard, Premium), you also get an AI content generator. Winner: Omnisend takes this win because it provides more options that can be valuable for eCommerce brands. Templates Omnisend: Omnisend has an impressive library of 336 customizable pre-made newsletter templates. Not only are these templates high-quality, but they can be customized to match your brand, style, and tone. We found designs for major celebrations and holidays, fashion, travel, and more industries. These templates can also be filtered based on the goal you want to achieve (e. g. , promote a product, announce a sale). We were pleased to find that Omnisend lets you save individual blocks. These blocks can then be re-used in future campaigns, thus saving you significant time and effort. Unlike Mailchimp, this eCommerce email marketing tool grants access to templates for all users, whether they have purchased a paid plan or not. This is an essential benefit for new users looking to kickstart their digital marketing strategy. Mailchimp: Mailchimp’s email marketing software comes with 130+ professionally designed email newsletter templates. They can cover various use cases and therefore they are categorized for easier navigation. For example, we found designs useful for sales and promotions, lead nurturing, onboarding, and transactional email campaigns. If you have coding knowledge, you can also add or code your own HTML templates. For the purposes of our Mailchimp review, we used a free account. As a free user, you can only access 8 basic templates which are not ideal for the needs of an eCommerce business. So, if you plan to start using Mailchimp for free, you’ll be at a disadvantage compared to what Omnisend offers in its free version. Winner: Omnisend wins this one since it offers far more designs, which are also aesthetically pleasing. On top of that, these templates are available even to free plan users. Marketing Automation Omnisend: Automation is a key feature of any email marketing service. To set up your automated sequences, Omnisend has an easy-to-use visual automation builder. It comes with many pre-built automation sequences like welcome, abandoned cart, browse abandonment, and customer reactivation. With Omnisend, you will also have no trouble creating more sophisticated journeys. You can include SMS messages, push notifications, and Facebook Messenger in the same flow. This gives you ample flexibility to reach customers any way you want. Additionally, you can split flows (conditional splits) and conduct A/B testing. Regarding the available triggers, we found many useful ones like product viewed, order placed, page viewed, and added to a segment. Overall, we felt that Omnisend integrates multiple channels seamlessly, while also providing you with information for every automation step. For example, you can see how many recipients exist in each stage of the workflow, where your delays are, and whether an email or SMS is being sent. Mailchimp: Mailchimp’s automation features are also very powerful. However, the platform focuses more on email automation without including other communication channels like Omnisend. Mailchimp comes with 102 pre-made automation journeys for various purposes like welcoming subscribers and sending thank you messages. Apart from that, the Customer Journey Builder is intuitive, allowing users to create both simple and more sophisticated workflows. You can use multiple triggers and actions for your sequences, but there aren’t as many options as you’d find in Omnisend. For small businesses, Mailchimp’s email marketing automation will be enough. Winner: Omnisend is the winner here. It offers advanced automation workflows that can eliminate manual tasks of eCommerce businesses and increase their revenue. List Management Omnisend: o deliver relevant and personalized information to your audience, Omnisend lets you create segments. In our Omnisend review, we found a bunch of pre-built segments that group subscribers based on store activity, shopping behavior, engagement, risk to churn, and more. The segment builder itself is very flexible, allowing you to use up to 500 data points in your segments. Also, there is no limitation on the number of segments you can create. What we also liked was the Lifecycle stage map. This Omnisend feature lets you view your customers broken down into lifecycle stages based on their shopping recency and order value. For example, you can see which are your loyal customers, your recent customers and even which subscribers need more nurturing. Mailchimp: Mailchimp’s contact management is a bit different. Users can create lists (called Audiences) which are exclusive entities. This means that if a subscriber exists on more than one list, you’re charged for that same subscriber as many times as they appear. As a result, you can end up paying more than you expect. To organize subscribers, you can create segments and groups, or apply tags to them. The distinction between them isn’t immediately clear and it can confuse new users. Specifically, your email list can be segmented based on customer data like demographics, location, language, and signup source. On top of that, you can create segments based on purchase activity and abandoned carts as well as interactions with your campaigns. Additionally, you can segment based on campaign interactions and eCommerce data like purchase activity and abandoned carts. Finally, with Mailchimp, you can set up a preference center that provides information on how your customers want to hear from you. Winner: In our Omnisend vs Mailchimp comparison, we found that Omnisend has advanced segmentation options that are easy to apply. As such, Omnisend gets another point. Reporting & Analytics Omnisend: Omnisend’s reporting and analytics capabilities are tailored specifically for eCommerce businesses, offering actionable insights that align with online retail needs. The platform provides real-time analytics on campaign performance, revenue attribution, and customer behavior. Notable features include revenue tracking for emails and A/B testing results that help eCommerce brands optimize their strategies effectively. Omnisend’s dashboard is user-friendly, displaying critical KPIs like sales conversions, open rates, and click-throughs in a visually digestible format. Another standout feature we found is segmentation insights, which lets you track how specific customer groups respond to campaigns. This is invaluable when running targeted promotions or nurturing high-value customers. Omnisend’s analytics integrate seamlessly with its automation workflows, too, so you can make data-driven decisions. Overall, Omnisend directly connects email performance to sales data, giving a crucial advantage to eCommerce marketers seeking ROI clarity. Mailchimp: Mailchimp’s analytics are more generalist, designed to cater to a broader audience rather than focusing only on online retail. The platform offers strong visual reporting with customizable dashboards, tracking essential email metrics and more advanced ones. Among the standout features is predictive analytics, which can be vital for larger businesses to optimize their marketing efforts. For eCommerce businesses, Mailchimp offers basic sales tracking and product performance insights through its integration with platforms like Shopify and WooCommerce. However, these features are less robust compared to competitors like Omnisend. Mailchimp focuses more on general email performance metrics rather than deep-dive analytics on revenue generation or customer segmentation tied directly to eCommerce. One notable drawback for eCommerce is the lack of advanced revenue attribution. There is no granular focus for tracking ROI or linking specific campaigns to individual purchases. We also noticed the absence of native automation insights for cart recovery and product recommendations, something that online retailers can benefit from. Winner: Mailchimp lacks the depth and focus of Omnisend, making it a better choice for general marketing. For eCommerce purposes, Omnisend’s reporting and analytics capabilities are superior. Forms & Landing Pages Omnisend: For lead generation, Omnisend comes with customizable forms and landing pages. In our Omnisend review, we found 111 pre-designed form templates, containing the industry's best practices. You simply customize them to match your brand and start collecting subscribers. Omnisend offers different types of registration forms like popups, signup boxes, landing pages, and flyouts. There are also gamified popups called Wheel of Fortune that are ideal for eCommerce purposes. The form builder has drag-and-drop functionality and is beginner-friendly. You can also set up the form’s behavior settings like time on page, exit intent, or scroll depth without hassle. We were also amazed by the quality of the available designs. As for Omnisend’s landing pages, we found out that they are only useful for list-building and do not offer eCommerce features like checkout processes. You’re also limited to 8 designs. Mailchimp: Mailchimp’s form builder is also drag-and-drop letting you add or remove items with ease. It isn’t the most modern editor, but it does the job well. There are several designs available that can be customized to match your brand style and tone. You can create embedded forms, popup forms, and signup landing pages. The form builder has some handy advanced features like conditional logic and GDPR compliance options, ensuring your forms meet regulatory standards. Regarding the landing page builder, you can use it to create standalone web pages for specific campaigns or promotions. Mailchimp’s landing page builder offers more versatility than Omnisend’s, including the ability to create product pages with checkout options. This is useful for eCommerce brands wanting to boost their revenue by creating promotional landing pages. Winner: We give this win to Omnisend due to the vast variety of eCommerce-optimized form templates that include gamified options and countdown timers. Despite that, the landing page builder needs improvement. Omnisend vs Mailchimp: Email Deliverability Having a high email deliverability rate is crucial for effective email marketing. It would be a huge waste if you spent time designing the “perfect” email campaign, only to be delivered to users’ spam folder. Emailtooltester has conducted email deliverability tests that illustrate how popular email marketing solutions perform compared to other competing services. Let’s see the results: Source As you can see, Mailchimp stands in the excellent deliverability category with an average score of almost 93%. On the other hand, Omnisend is significantly lower scoring only 78. 5%. The truth is that these results can vary from sender to sender. However, they are an indication of what you can expect from each marketing platform should you decide to commit to one of them. Winner: Undeniably, Mailchimp wins this round with flying colors. Omnisend vs Mailchimp: Integrations Integrations with eCommerce platforms as well as other apps like CRM, loyalty, and review services are essential to streamline your efforts. Let’s see how the two competitors fare. Omnisend: Exploring Omnisend’s platform and its App Market, we saw that the integrations offered are eCommerce oriented. There are 178 integrations available including email capture, advertising, shipping and logistics, and other customer support tools. Also, Omnisend can connect seamlessly with online stores on Shopify, WordPress, BigCommerce, WooCommerce, and Wix. Integration takes less than a minute and once your data is synced, you can start sending messages to your audience. And while Omnisend doesn’t have hundreds of native integrations, you can use Zapier if an app you want is missing from the list. Mailchimp: Mailchimp has almost double the number of integrations that Omnisend has. In its Integrations Directory, we found 330 integrations with apps like Shopify, Salesforce, WordPress, Wix, and Zapier. Apart from integrations relevant to eCommerce, Mailchimp can connect with social media platforms, customer relationship management tools, and accounting software. So, finding what you need won’t be an issue with Mailchimp. Winner: While it depends on each user what kind of apps they want to use, we give this win to Mailchimp due to the higher number of integrations with third-party services. Omnisend vs Mailchimp: Customer Support Omnisend: All customers on all plans, including the free plan, have access to 24/7 live chat and email support. Paid plan users have priority support. Generally, Omnisend’s customer support is quick to respond, and agents can provide answers to simple and more complicated queries. The platform has also an extensive knowledge base. Mailchimp: Things are different in Mailchimp. Free plan users have access to email support only for the first 30 days, leading to all kinds of frustration after that period. For paid plan customers, Mailchimp offers 24/7 live chat as well as email support. Users of the Premium plan also enjoy phone and priority support. The main issue with Mailchimp’s support according to user reviews is the slow response times. Winner: Omnisend easily takes the win since it provides live chat support even for free plan users. Mailchimp's free users will have to resort to the knowledge base and tutorials after the initial 30-day period. Omnisend vs Mailchimp: Pricing It’s time to compare the two tools in terms of their pricing. Omnisend: Omnisend’s pricing model is straightforward, consisting of a free plan and two paid ones. The free plan allows a limited number of contacts and emails per month, but you also get web push notifications and the ability to publish reviews on Shopify. The Standard plan starts at $16/month and increases those limits. This plan is suitable for businesses looking to use email marketing mostly for their marketing campaigns. The Pro plan adds SMS functionality, unlimited emails, and advanced reporting. However, prices rise steeply. Mailchimp: Mailchimp’s pricing is more complicated than Omnisend’s. There are three paid plans and a free plan. The free plan used to be popular among users, but recently it has shrunk considerably, allowing 500 subscribers and 1,000 monthly email sends. These numbers are higher compared to Omnisend, but as we said before, you lose access to email support after 30 days. The Essentials plan offers basic tools to get started with email marketing, while the Standard plan offers more advanced segmentation, multi-trigger automation, retargeting ads, and multivariate testing. The Premium plan offers even more advanced functionality that will be beneficial for larger organizations with specific needs. Winner: Both services have similar prices for up to 2,500 subscribers. Omnisend is slightly more expensive the more subscribers increase. Nevertheless, we call this a tie. Top Omnisend and Mailchimp Alternatives If you’re unsure about Omnisend and Mailchimp or you want to explore more alternative options, here are the top contenders. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Powerful eCommerce automation with a vast range of triggers Moosend is a robust all-in-one marketing automation platform with an intuitive interface and a minimal learning curve. Starting at a competitive price compared to Omnisend and Mailchimp, Moosend can deliver stunning email campaigns that can be tailored to specific audiences based on contact data and customer behavior. With the Audience Discovery feature, you can create smart segments based on purchase probability or interest for a product category and deliver relevant campaigns. The platform also offers advanced eCommerce automation with product recommendations, upselling and cross-selling options, and cart abandonment campaigns. Finally, Moosend can handle your transactional emails and provide real-time analytics including all key metrics like open rate, click-through rate, and bounces. Why prefer Moosend: Affordable email marketing solution for eCommerce with a minimal learning curve and advanced automation. 2. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day trial Best Feature: Automations Map Another strong contender for eCommerce email marketing is ActiveCampaign. This platform is more complicated than the previous ones, but it has powerful functionality. The email builder is fast and includes various customization options to create truly unique campaigns. Among the strong suits of ActiveCampaign is automation. You get a wide range of triggers to choose from, while you can also automate your SMS messages and website notifications. There is also an Automations Map feature that lets you view all your automations on a single page. Why prefer ActiveCampaign: Powerful platform with a built-in CRM and great email deliverability. 3. Klaviyo Pricing: Paid plans start at $20/month, free plan Best Feature: Advanced segmentation options If your online store is on Shopify, then Klaviyo should be among the services you need to consider. Klaviyo is preferred by many Shopify store owners because of their seamless integration. The platform offers email marketing, automation, SMS marketing, and mobile push notifications. You get pre-built, customizable automated workflows, in-depth analytics, and advanced personalization tools to deliver hyper-targeted campaigns. Overall, this is a powerful tool for eCommerce brands, but it has an expensive pricing model. Why prefer Klaviyo: You own a Shopify store and want to leverage the strategic partnership between the two services. Additional Resources to Check Here are a few resources to expand your reading: Mailchimp Review Mailchimp alternatives + More Mailchimp Alternatives Omnisend alternatives Best email newsletter services Omnisend vs Mailchimp: The Takeaway We hope that after this article you have a better understanding of the two competitors and how each one could benefit your business. Omnisend is geared heavily towards eCommerce brands providing useful tools to engage your audience as well as understand their behavior. Mailchimp has a more generic approach, thus being suitable for many kinds of businesses, both small and large. Our advice is to take advantage of the free plans offered and see which service could help you realize your marketing goals more easily. --- ### 16 Email Automation Templates For Different Scenarios [2025] > Discover the best email automation templates to save time, boost engagement, and streamline your email marketing campaigns. - Published: 2024-11-27 - Modified: 2024-12-26 - URL: https://moosend.com/blog/email-automation-templates/ - Categories: Marketing Automation, Templates - Levels: Beginner, Intermediate Imagine this: it's Monday morning, and you're staring at a long list of emails that you need to send—welcome emails, follow-ups, cart reminders, newsletters. The task is daunting, and there's not enough time in the day to handle it all. Now picture this: with the click of a button, emails fly out from your account, perfectly timed, personalized, and targeted. You didn’t spend hours deciding when to send them. Instead, everything is automated, running like a well-oiled machine. This is the power of email automation. With tools like workflow builders, often provided by email marketing platforms, you can easily create automated campaigns. Additionally, ready-made email automation templates are available to save you hours of manual work. Whether nurturing leads, following up with new customers, or re-engaging past clients, these pre-made workflows take the guesswork out of which steps to add, giving you more time to focus on growing your business. What is Email Automation? Email marketing automation is the process of sending targeted, personalized emails automatically based on predefined triggers, actions, or schedules. Instead of manually crafting and sending each email, automation allows you to set up a system that delivers targeted, personalized messages at just the right time. To do so, you need marketing automation software. Key Components of Email Automation Templates Email automation templates are the perfect starting point for a new email marketer or business owner who is unsure how to set up a workflow. These act as blueprints, guiding you through the process by providing pre-built structures you can easily customize. As you become more comfortable, you can gradually build on these templates, adjusting the main components to better suit your business needs: Triggers: The starting point of your automation process. They can be a new user subscribing to your list, a purchase, or an abandoned cart. Triggers ensure the right email is sent at the right time. Conditions: They add a layer of customization to the workflow by setting parameters for the actions. For instance, you might send different emails based on whether a subscriber opened a previous email or clicked a specific link. Actions: The tasks the system performs after the trigger is activated. This could be sending an email, updating a subscriber's details, or adding them to a new list. Actions help guide your audience through a journey based on their behavior. Together, these components create a seamless flow of communication, allowing you to deliver the right message to the right person at the right time. 16 Email Automation Templates to Save Time Most email marketing automation tools provide everything you need to seamlessly create, personalize, and automate your campaigns. These platforms handle everything from designing emails to setting up workflows, making it easy to engage your audience without the manual work. Today, we’ll explore some of our best automation templates (or recipes, as we call them) to save time and streamline your marketing efforts. Essential step: You can try the following workflow templates by signing up for a free Moosend account. 1. Welcome email sequence A welcome series is one of the most important automations you can set up for your business. This sequence is triggered whenever someone subscribes to your email list. The workflow will help you introduce new subscribers to your company and products, educate them about your brand, and guide them through different parts of your website. You only need to specify the time interval and use your HTML newsletter editor to create your message. Welcome email sequences also include a confirmation email, ensuring subscribers have opted into your list. Welcome email resources Here are some guides to help you create your welcome email campaign after setting up your sequence: Welcome Email Templates To Boost Engagement Welcome Email Examples You Need To See 2. Onboarding email automation template An onboarding series will guide your subscribers through your sales funnel by delivering the right content at the right time. The following workflow is perfect for creating different paths for your subscribers based on their behavior. Whether introducing them to your offerings or moving prospects further down the funnel, this sequence helps automate personalized engagement. Additionally, it can help you keep your email list clean by finding and removing inactive and disengaged subscribers. Tip: If you’ve used a lead magnet to attract new subscribers, the onboarding sequence can help nurture them from interested readers into engaged customers. Further reading: Check out our onboarding email guide with tips and examples to create the perfect nurturing sequence. 3. New customer thank you email After a purchase, a warm, personalized thank you message shows appreciation and strengthens customer loyalty. This automated workflow will allow you to thank your buyers for their support and enhance their post-purchase experience. Transactional emails can encourage repeat business by including product recommendations or a future discount. They also typically have higher open rates, making them a simple yet effective tool for driving engagement and improving customer satisfaction. Further reading: Thank you emails come in different shapes and sizes, so check out our comprehensive guide to find out some of the best types of emails to thank your customers. 4. Anniversary email sequence Did you know celebrating milestones with your customers can boost engagement and loyalty? An anniversary sequence is the perfect way to do that. This automated workflow sends personalized emails for key anniversaries, such as the date customers subscribed to your list, their first purchase, or the anniversary of a service they signed up for. Acknowledging these special moments shows customers that you appreciate their ongoing relationship with your brand. Include offers, discounts, or a simple message of gratitude to make them feel valued and strengthen their loyalty to your business. 5. Happy birthday email sequence Everyone enjoys feeling special on their birthday, and a well-timed birthday email can do just that while driving engagement and sales. A sequence allows you to create a deeper, ongoing connection with your subscribers instead of sending just one email. For instance, you can start with a "Happy Birthday" message with a limited-time offer or discount. A follow-up reminder will ensure they take advantage of the gift before it expires, and a final "Last chance" email adds urgency. This approach makes the customer feel appreciated and encourages purchases, making it a win-win for both the customer and your business. Further reading: For more on collecting customer information, see our guide on newsletter sign-up forms and email segmentation. 6. Abandoned cart reminder Did you know many potential sales are lost when customers abandon their carts? According to statistics, shoppers abandon 69% of online carts. That's why a cart abandonment sequence is one of the most important workflows for recovering lost opportunities. By reminding customers about the products they left behind, you can nudge them to return and complete their purchase. An effective sequence needs to send a reminder email shortly after the cart is abandoned, followed by a second email a day or two later with an incentive, like a discount or free shipping. Personalize your cart abandonment emails by including the customer’s name to make them more impactful. Also, use clear calls to action to make it easy for customers to pick up where they left off. With an email automation platform like Moosend, you can combine its personalization and automation features to effortlessly create emails that gently remind customers of their abandoned items and encourage them to complete their purchases. Try Moosend Additional resources Abandoned Cart Email Templates Abandoned Cart Subject Lines To Boost Open Rates 7. Repeat purchase reminder This replenishment email sequence is perfect for businesses offering consumable products or services that need regular replenishment. The workflow is perfect for reminding buyers to restock or renew before running out, boosting convenience and loyalty. Automating reminders based on typical usage patterns—such as sending an email a few days before a product is expected to run out—keeps customers engaged and satisfied. 8. Special offer reminder Whether you’re running an eCommerce store or a SaaS business, special offer reminders help ensure that promotions don’t slip through the cracks. This automation triggers when a subscriber visits a specific page using advanced website tracking. The workflow can also segment visitors into buyers and non-buyers, tailoring the message for each group. Non-buyers receive a reminder to claim the offer, while buyers may get a follow-up promotion to encourage further engagement. This targeted approach increases the chances of converting visitors and ensures that your special offers reach the right audience at the right time. 9. Upsell/cross-sell workflow This email automation template lets you upsell (offering more of the same product) or cross-sell (suggesting complementary items). For example, if a customer buys a camera, the upsell workflow could recommend a higher-end camera model or an extended warranty. In contrast, the cross-sell workflow could suggest complementary items like lenses or tripods. Sending these personalized recommendations shortly after a purchase keeps customers engaged, encouraging them to explore more of your offerings. This helps drive repeat purchases and boost overall sales, making your eCommerce email marketing automation efforts more efficient. Further reading: Check these cross-sell email examples to get inspired for your campaigns. 10. Weather-based recommendations Do your product sales change with the weather? If so, this sequence can help you capitalize on them. The following email automation template uses real-time weather data to send personalized product recommendations based on local weather conditions. For instance, if it’s raining in a customer’s area, you can upsell umbrellas or waterproof gear. If it's sunny, you might cross-sell summer accessories like hats or sunscreen. Weather-based marketing will let you drive more relevant purchases and increase sales without extra effort. Here’s the perfect template to make it happen: Tip: Track key email metrics, such as conversion rates, to measure the success of your product recommendation campaigns. 11. Loyalty sequences Building customer loyalty is key to long-term business success. A loyalty workflow will help you nurture and reward your most devoted customers. This two-part automation is designed to recognize milestones and offer incentives as customers reach specific goals. Part 1 will set the foundation by tracking a custom field, such as the number of purchases or engagement level. Once a customer reaches a certain threshold, this triggers the second part of the sequence. Part 2 activates when the custom field goal is achieved, rewarding customers with a personalized offer, discount, or exclusive content to acknowledge their loyalty. Using these two sequences in tandem will help boost customer retention and motivate loyal customers to continue supporting your brand. You can also include a referral program in your loyalty sequence, offering incentives for loyal customers who refer new subscribers to your brand. Further reading: Learn more about rewarding loyal buyers by checking out our customer loyalty program guide. 12. Website re-engagement email Ever wonder how many visitors leave your site and never return? A website re-engagement series is your chance to bring them back. By segmenting visitors into those who’ve made a purchase and those who were browsing, you can send personalized follow-up emails that speak directly to their needs. For previous buyers, you might offer a special discount or recommend products based on their purchase history. For first-time visitors, an incentive to return can spark new interest. This simple automation keeps your brand top-of-mind and encourages visitors to take the next step with your business. Tip: You might also offer exclusive content or downloads, such as eBooks, to re-engage first-time visitors and keep them interested in your brand. Further reading: Check out these re-engagement email examples to see how popular brands win back disengaged customers. 13. Re-engagement email based on weather Similar to weather-based product recommendation emails, a win-back email tailors your campaigns to match local weather conditions but with a focus on bringing subscribers back to your store. This workflow re-engages customers interested in a particular category instead of promoting related products. For example, if a customer clicks on a women’s accessories link, the system checks their local weather. On a rainy day, they might get an offer for umbrellas, while sunny days trigger emails about summer hats. You can set up your sequence by using the following email automation template: Tip: Consider integrating SMS into this workflow to add another personalized touchpoint based on local weather conditions. 14. Specific area of interest When a visitor lands on a specific page of your website for the first time, engaging them with tailored content is an excellent opportunity. Whether they’re checking out product categories, browsing service options, or viewing pricing plans, this automation triggers relevant messages that match their interest. It also helps you personalize the customer experience and deliver exactly what they’re looking for, making your emails more effective in driving conversions. 15. Change in customer data Did you know you can further personalize your emails by leveraging updated customer data? For instance, when a subscriber’s custom field changes—such as moving from "prospect" to "buyer" or updating their preferences to include "interested in premium products"—you can trigger an email workflow. This could include a welcome message for new buyers, personalized product recommendations, or exclusive offers tailored to their interests. By responding dynamically to these changes, you ensure your emails are always relevant and aligned with where each customer is in their journey. 16. Survey buyers workflow The following sequence allows you to automatically gather feedback from your customers after they've made a purchase. By sending a follow-up survey after a set time, you can learn more about their experience, what they enjoyed, and areas for improvement. This valuable feedback helps you fine-tune your new products or services, improve customer satisfaction, and build a stronger relationship with your audience by showing you care about their opinion. Additional Resources Effective Survey Email Subject Lines Survey Email Templates for Better Response Rates Best Free Survey Tools For 2024 Create Custom Email Automation Templates with Moosend Moosend offers a powerful and intuitive visual workflow builder for easily creating and saving custom email automation templates. Additionally, it provides a variety of ready-made automation recipes that you can customize to fit your specific needs, streamlining your email marketing efforts. The interface is modern and clean, and each step is color-coded, making it easier to map out your automation process. The left-side menu will also help you set up your sequence, reminding you of the tasks you need to complete. With Moosend, you can also benefit from multiple integrations, making connecting your CRM, lead magnet tools, and other marketing platforms easy to create smooth automation processes. Select triggers Start by choosing your trigger, which is the event that will initiate your automation flow. Moosend provides a variety of trigger options to build complex sequences. You can select from email, website, profile, list engagement, lead generation, and scheduling triggers. For example, your automation can be triggered when someone: opens any marketing campaign views any product submits a specific form or landing page Add conditional steps Next, you'll need to add conditional steps to define how your automation will progress. These conditions ensure that subscribers receive the most relevant content based on their actions or preferences. Moosend allows you to add: Split flow Filter by weather conditions in the contact’s location Filter (If condition/Else) Wait a specific time interval Set actions Once the conditions are met, it's time to define your automation's actions. Moosend offers a wide range of actions to choose from, such as: Send an email campaign to your audience Subscribe/Unsubscribe contacts from a list Add/Remove tags from contacts to better segment your audience You can also add notes to each step of your email workflow, ensuring that everyone on your team understands the logic behind the automations. Additionally, you can easily activate or deactivate your workflows, giving you complete control over your automation. Once you’ve built a workflow that works well for your business, you can save it as a recipe for future use. Then, you can go to the email editor, choose one of the available email marketing templates, and start customizing them. Lastly, unlike other email marketing automation tools, Moosend’s automation is available on all plans, and you can try it by signing up for a free account. Build your email automation Find Your Recipe to Success Email automation is a game-changer for any smart marketer. It allows you to send targeted, timely, and personalized emails without manual effort, ensuring you stay connected with your audience at every step of their journey. Automating your campaigns can save valuable time, improve customer engagement, and ultimately increase conversions. Using marketing automation templates simplifies the process even further. These pre-built workflows provide the perfect starting point, allowing you to set up efficient and effective email sequences in minutes. Whether it’s welcoming new subscribers, recovering abandoned carts, or re-engaging past customers, automation templates take the guesswork out of your strategy. Moosend makes this even easier. With its intuitive workflow builder, robust automation features, and ready-made recipes, you can easily set up smart sequences for your business. Sign up for a free account to see how the workflow builder works, try the automation templates, and build one yourself. FAQs Below, you’ll find some common questions about email marketing automation. 1. How do I create an automated email template? Start by setting up a workflow in your email platform. Choose a trigger (e. g. , a subscriber sign-up), add conditions (like whether they opened a previous email), and define actions (such as sending a follow-up email). This combination automates your campaign and personalizes the customer journey. 2. How can I automate my emails? Email automation involves setting up workflows or sequences within your email marketing and marketing automation platform. For instance, if you have a series of onboarding emails, you can create an onboarding sequence that automatically sends emails based on user behavior. Platforms like Moosend offer intuitive visual workflow builders and email automation templates, making designing and setting up these automated workflows easy. 3. How do I plan an automated workflow? Identify your business goals (e. g. , welcoming new subscribers, nurturing leads, or recovering abandoned carts). Next, map out the customer journey and determine which emails should be sent at each stage. Define triggers (e. g. , purchases, sign-ups) and create email content for each touchpoint. Finally, an automation tool should be used to schedule and trigger these emails at the right time. --- ### 13 Email Preference Center Best Practices & Examples [2025] > Discover top email preference center best practices to personalize content, reduce unsubscribes, and boost email campaign success. - Published: 2024-11-22 - Modified: 2025-01-24 - URL: https://moosend.com/blog/email-preference-center-best-practices/ - Categories: Email Marketing - Levels: Beginner Imagine opening your inbox to see only the emails you genuinely want—no irrelevant updates, no clutter. Now, think of how impactful it would be to offer that same experience to your audience. Allowing subscribers to choose the content and frequency of emails they receive can improve their relationship with your brand. It builds loyalty, boosts trust, and creates a feeling of control that encourages long-term engagement. With a well-designed preference center, this process can be seamless, and you can show your audience that their choices and satisfaction matter. In this guide, we’ll explore essential email preference center best practices, covering what options to include and how to set one up effortlessly on Moosend’s platform. What is an Email Preference Center? An email preference center is a dedicated page or tool that allows subscribers to manage their email preferences with a brand. Users can choose the types of content they wish to receive, set email frequency, or opt out of specific communications. Here’s a simple example of an email preference center from Ettitude. Now, let’s take a look at some important advantages. Benefits of an Email Preference Center A preference center can help subscribers and your brand by increasing engagement and building customer loyalty by offering flexibility and personalization. Here’s how it benefits both sides. For subscribers: Personalized experiences: Users can choose topics and content that interest them, making their email experience more relevant and valuable. Control over frequency: By selecting how often they want to receive emails, subscribers avoid feeling overwhelmed, reducing the likelihood of unsubscribing altogether. Some may even prefer more frequent updates, so why not give them the option? Transparency: Tailoring content to subscribers' interests and preferred frequency boosts open rates and email engagement, resulting in more effective marketing campaigns. For brands: Reduced unsubscribes: When recipients have options to adjust their preferences rather than completely opting out, overall list churn decreases. Automatic segmentation: Email preference centers allow you to create segments based on subscriber choices, enabling targeted messaging. Explore Moosend's auto-segments feature to streamline this process. Improved email metrics: Tailoring content to subscribers' interests and preferred frequency leads to higher open and click-through rates, driving more measurable results for your campaigns. Better list hygiene: Preference centers help maintain clean and active lists by ensuring that only engaged subscribers remain. Zero-party data: By collecting zero-party data—information that subscribers voluntarily share—through your preference center, you can tailor your emails to better meet their needs and enhance their overall experience. What Preference Options to Include Adding a range of choices in your preference center allows subscribers to personalize their experience with your brand. Here are the key sections to consider, along with options for each. Content types, interests & topics Subscribers who can select specific content types will receive more relevant emails, which increases the likelihood of ongoing engagement. Here are some options to include: Newsletters Product updates Promotions and discounts Events and webinars Blog updates Case studies and whitepapers Source In addition to content types, many brands let subscribers choose topics that match their specific interests or industry. For example, subscribers might select topics like "Marketing Tips," "Productivity Hacks," or "Industry News" to receive content that’s most relevant to them. Lastly, you can let subscribers choose the purpose of the messages they receive. For instance, they might opt to receive only surveys and feedback requests, updates featuring customer success stories, or product recommendations tailored to their interests or past purchases. Industry-specific preferences Offering tailored email options based on your industry ensures subscribers receive content that aligns with their interests. Here’s how different industries can customize email preferences: Ecommerce: Allow subscribers to choose product categories they’re interested in, such as "Clothing," "Home Decor," or "Electronics. " SaaS: Provide options like account updates, product features, industry news, or exclusive discounts. Education: Let users select topics like "Student Resources," "Alumni Events," or "Online Courses. " Nonprofit: Offer updates on events, volunteer opportunities, donation drives, or success stories. Healthcare: Allow patients or subscribers to choose content such as wellness tips, new services, or event reminders (e. g. , health fairs). Travel & Hospitality: Provide options for travel deals, destination guides, or seasonal offers. Finance: Tailor options like market updates, personal finance tips, or product-specific content (e. g. , credit cards or loans). Publishers: Allow readers to select genres or topics such as "Fiction," "Self-Help," "Tech News," or "Bestsellers" to receive updates on their favorite content. Email frequency options When subscribers control email frequency, they can avoid inbox overload, leading to stronger engagement with your brand. Allowing them to choose how often they hear from you helps build a more positive, lasting relationship. For example: Daily updates Weekly Digest Monthly highlights Only for major announcements Source Preferred format Offering multiple formats allows subscribers to select the style that best suits their needs, making email content more accessible and enjoyable. This flexibility enhances readability and increases engagement across your audience. For example, you can offer the following: Plain-text emails HTML rich content Video content Regional or location-based options Invite subscribers to choose their country or region through the preference center for more relevant updates and offers. If you operate multiple stores, let them choose the ones closest to them for location-specific promotions. This approach creates a more meaningful and engaging experience for each subscriber. Here’s an example from Seattle Coffee Gear: What else to include: Localized offers and events Specific store deals Language preferences Seasonal preferences Seasonal options will give subscribers control over holiday-related content, allowing them to opt in or out based on their interests and beliefs. Since not everyone celebrates certain holidays, like Christmas, this approach ensures that messages are timely, relevant, and respectful of diverse backgrounds. For example, you can insert options for holiday-related campaigns, back-to-school emails, or seasonal offers. Personal details Collecting optional personal information like birthdays or mobile numbers allows for more personalized interactions and opens up multichannel marketing opportunities. These details will let you send birthday offers, address subscribers by name, or use SMS for timely updates, adding a personal touch to an otherwise impersonal communication form. Here are some popular options to add: Birthday Gender Job title Mobile phone Sizes (e. g. , clothes, shoes, etc. ) Account notifications For subscription-based services (SaaS), providing options for account-specific notifications helps keep subscribers informed about essential updates without overwhelming their inboxes. This way, you ensure email communications remain relevant and helpful. Popular options include: Billing updates Feature updates and beta access Account activity Email Preference Center Best Practices Now that you know what options to include, let’s examine some best practices for ensuring your preference center is accessible and usable. 1. Add a preference center link to your campaigns Start by adding a direct link to the preference center in every email, ideally near the unsubscribe button, so recipients can quickly find and update their settings anytime. Certain emails, like welcome and re-engagement campaigns, make this link more prominent to catch their attention and encourage action. Welcome messages: In your welcome emails, highlight the preference center link with a short message, inviting new subscribers to set their email preferences right from the start. This helps establish a personalized experience from day one. Re-engagement emails: For subscribers who may not have interacted in a while, ensure the preference center link stands out. Encourage them to review and adjust their settings to receive more relevant content, which can help rekindle their interest. Here’s an example from Beige Brown’s email campaign where the preference center link is in the email footer: 2. Create a dedicated preference email campaign In addition to including a link in your emails, consider sending a dedicated campaign inviting subscribers to visit your preferred center. This email preference center best practice highlights the customization options available, encouraging subscribers to take control of their inbox experience. Here’s a great example by KonMari: This dedicated email encourages subscribers to update their preferences with a clear, inviting "Update Interests" button at the top. The strong focus on personalization helps readers see the value of tailoring their content. The additional sections, like "In the News" and "A Little More About KonMari," add interest and re-engage readers by showcasing popular content and brand highlights. This combination of personalization and engaging content keeps subscribers connected and interested. Further reading: Explore our dedicated email marketing best practices for more tips on campaign creation. Set up your preference center 3. Offer clear and diverse options A cluttered preference center will turn subscribers away. Instead, keep it simple with one clear question or a few options, focusing on essentials like content types and frequency. This avoids overwhelming subscribers and ensures they make a choice rather than skipping it entirely. You can also add brief descriptions for each option to help subscribers make quick, informed decisions. Remember, a streamlined preference center saves them time and keeps them engaged with the content they care about. Here’s a preference center from the tidying expert herself, Marie Kondo. See how simple it is? 4. Allow access without requiring login Another essential email preference center best practice is to let subscribers update their preferences without logging in. Requiring a password can be frustrating and may lead some to ignore or unsubscribe. To simplify, include a direct link in your emails that takes subscribers straight to their preference center. Many email platforms offer secure, time-sensitive links with safe, one-click access. This reduces obstacles and creates a more user-friendly experience, helping to keep subscribers engaged without unnecessary hassle. 5. Use microcopy to guide subscribers Did you know incorporating a helpful microcopy in your preference center can make it more intuitive and user-friendly? Placeholder text in fields, like the birth date section with a format example, such as “MM/DD/YYYY,” will show subscribers exactly how to enter their information. This email preference center best practice enhances the overall experience and minimizes the chance of errors. Source 6. Don’t forget to add your unsubscribe link While a well-designed preference center promotes customer retention through flexibility, not everyone will find options that suit their needs. For those who aren’t fully satisfied with the choices, the best approach is to provide an unsubscribe option directly within the preference center. This not only complies with GDPR and CAN-SPAM regulations, which require a clear and easy way for subscribers to opt out, but it also promotes transparency and increases email deliverability. You can place the unsubscribe link at the bottom of the preference center or present it as a clear choice, similar to Patagonia’s example below. 7. Respect subscriber preferences for seasonal content Holiday emails can be a great way to engage your audience, but not everyone celebrates the same occasions. To make your marketing campaigns more inclusive, offer subscribers the option to opt in or out of specific holiday emails, like Christmas or Thanksgiving. You can introduce this option anytime through a dedicated campaign encouraging subscribers to select the holidays they celebrate. This is a great email preference center best practice to collect valuable insights into your audience's wants. With this in mind, you can create a more personalized user experience, reduce email fatigue, and deliver targeted offers that resonate with each subscriber. 8. Set up an automated workflow Setting up an automated workflow streamlines the preference update process and allows subscribers to adjust their settings regularly. For example, you can set up a six-month or annual email reminder inviting subscribers to update their preferences or even more frequently if needed. Just be mindful not to send them too soon to avoid causing email fatigue. This approach keeps your email list fresh and effectively targets non-openers. You can set up your workflows from scratch using Moosend's visual workflow builder or customize one of the pre-made recipes. Try Moosend's workflows 9. Customize your preference center to match your branding Your preference center is an extension of your brand, so a little customization can go a long way. Start by adding your logo for easy recognition. If you want to take it up a notch, add your brand colors, fonts, and maybe even a welcoming message. This attention to detail makes the preference center feel familiar and polished, showing subscribers they’re still in your brand’s world. A branded experience can build trust and make subscribers more likely to use the available options. Here's a customized email preference center page by Saatchi Art: 10. Make them mobile-friendly A mobile-responsive preference center is essential as many subscribers will update their settings on their phones. To make the experience smooth and user-friendly, design your center with mobile accessibility in mind. Here’s how to do it: Use short, clear labels and descriptions to avoid overwhelming mobile readers. For example, label sections simply as "Content types" or "Email frequency" with brief explanations. Use a legible font size of at least 16px, which is comfortable to read on smaller screens. Ensure buttons and links are large enough to tap easily without zooming. Aim for a button height of at least 44px. Overall, keep options and sections compact so users don’t need to scroll excessively. Example: A preference center could start with a short welcome message like, "Tell us what you’d like to see," followed by large, tappable options like "Content preferences" and "Frequency. " Each section can expand with a single tap, allowing users to quickly choose their settings without zooming in or scrolling. 11. Minimize unnecessary steps Earlier, we discussed the importance of removing the login requirement to simplify subscriber updates. So, here’s another key email preference center best practice to consider. Let's start with an example from Cookie + Kate where subscribers need to request an email link to access their preferences. While this approach enhances security, it also creates an additional step that may discourage users from making updates. Instead, aim for direct access to the preference center to streamline the process and keep subscribers engaged with your brand. 12. Send confirmation emails or display success messages After subscribers update their preferences, send a confirmation email to inform them that their changes were saved successfully. This quick step builds trust and reassures them that their choices are recorded accurately, reducing any uncertainty about their updates. For example, if a subscriber changes their email frequency from weekly to monthly, you can send a brief confirmation email saying, “Your email preferences have been updated! You’ll now receive monthly updates. ” Alternatively, you can use your preference center builder to display a success/error message to notify your subscribers immediately. Here's an example from Moosend’s landing page builder when creating an email preference center page: 13. Review your preference center regularly Lastly, a successful preference center isn’t a set-it-and-forget-it tool. Periodically review your preference options and analyze how subscribers are engaging with them. By examining data such as the most selected options, changes in email frequency preferences, and unsubscribe rates, you can identify areas for improvement and keep your offerings relevant. For example, if subscribers frequently opt out of seasonal emails, consider adding an option for specific holidays or times of year. Or, if new content types become popular, such as video updates or podcast announcements, add those as selectable options. How to Set up an Email Preference Center with Moosend Now that you know the essential email preference center best practices, it’s time to implement them. Below, we’ll see how to set up a preference center with Moosend to give your subscribers control over the content they receive. Essential step: Before you begin, ensure you have a Moosend account and add your email subscribers. If you don’t have an account, create one to get started. Step 1: Decide on subscriber options Think about the choices you want to offer subscribers. As mentioned above, common options include the type of email (like newsletters or product updates) and how often they want to hear from you. Now, in your dashboard, go to Audience > Email Lists, select the list you want to customize, and perform the following actions: Choose Create Custom Fields and select Preferences. Select whether subscribers can pick multiple options (Multi-select) or just one (Single select). Add your options, such as “Weekly,” “Bi-weekly,” or “Monthly,” for newsletter content updates and then save. Step 2: Set up access to your preference center Now, you need to choose how subscribers will reach the preference center. Moosend lets you link to it through a landing page or custom URL. For this, go back to Audience > Email Lists and choose your list. Under Set your Settings, find Preference Settings, and add a landing page or a custom URL where subscribers can manage their preferences. Save your changes. Step 3: Use automatic segments to target subscribers Moosend automatically creates segments based on each preference option you add. For example, if you offer options like "Weekly Updates" or "Product News," Moosend will create separate segments for each choice, allowing you to easily target subscribers based on their selections. Go to Audience > Segments and click on Preferences to see all the segments created for each option. Preview each segment to understand your audience better and start creating targeted campaigns. For more, take a look at Moosend's preference center set-up guide. Effective Email Preference Center Best Practices An email preference center is more than a nice-to-have—it’s a must for any brand that values its subscribers' experience. It helps reduce unsubscribes and simplifies data collection and segmentation, leading to more meaningful connections and better campaign results. If you’re ready to enhance your email marketing strategy, it’s time to add a well-crafted preference center to your to-do list. Your subscribers will thank you, and you’ll see the benefits in engagement, brand loyalty, and overall campaign performance. And if you need an email platform to assist your efforts, Moosend’s email builder, newsletter templates and preference center tool can streamline the process. Sign up for a free account to learn how to offer more personalized experiences today. FAQs Let’s take a look at some common questions regarding email preference centers. 1. What should you include in your preference center? Include key options like email frequency (e. g. , weekly, monthly), content types (e. g. , newsletters, product updates), and personal information (e. g. , names, birthdays). You can also add options for SMS notifications and a simple unsubscribe link. 2. What is a requirement for a custom preference center? A custom preference center requires flexibility in design and functionality. It should allow subscribers to easily select options and update their preferences. For advanced features, you’ll need an ESP that supports custom fields, segmentation, and possibly API integration. 3. Why is an email preference center important? An email preference center allows subscribers to control the content they receive, improving engagement and reducing unsubscribes. It shows respect for their preferences, leading to a more positive experience with your brand. 4. Is an unsubscribe page the same as an email preference center page? No. An unsubscribe page lets subscribers remove themselves from your mailing list, while an email preference center allows them to adjust their email preferences, such as content types and frequency. The preference center gives subscribers more control, helping them stay connected with your brand in a way that suits their needs. 5. Which metrics can an email preference center impact? Setting up an email preference center can affect several important metrics positively, including: Open rates: Allowing subscribers to choose their preferred content increases email relevance, leading to higher open rates. Click-through rates (CTR): Personalized content that matches subscribers' interests often results in higher engagement and click-through rates. Unsubscribe rates: A preference center can lower unsubscribe rates by allowing subscribers to adjust their preferences instead of opting out completely. List growth: When subscribers feel in control of their email experience, they are more likely to stay on your list, contributing to overall list growth. Engagement rates: Tailored options keep subscribers engaged, leading to better interaction and response metrics. Email deliverability: Higher engagement and lower unsubscribe rates can enhance your sender reputation, improving email deliverability rates. 6. How can CRM systems enhance automation for email preference centers? CRM systems like Salesforce and HubSpot can improve automation for email preference centers by integrating subscriber data directly into your email program. This allows for automatic segmentation based on preferences, ensuring subscribers receive relevant and dynamic content. --- ### Interactive Emails: Pros and Cons, Tips & Examples [2025] > Learn everything you need to know about interactive emails and explore best practices and examples to set them up effectively. - Published: 2024-11-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/interactive-emails/ - Categories: Email Marketing - Levels: Beginner, Intermediate Consumers have been receiving promotional emails for years. Statistically speaking, they’ve seen it all, from plain text to image-heavy to animated campaigns. Grabbing their attention has turned into a taxing task. What about interactive emails? Even though recipients like them, many businesses avoid creating them. Email interactivity requires coding expertise and more available resources, including time and tools. Nevertheless, they are game-changing for certain customer actions, such as shopping, product browsing, or RSVPing on the spot. Not to mention how impressive and fun they can be. If you want to surpass the challenges and enrich your email marketing strategy with interactive emails, this guide is for you. Learn what they usually consist of and explore best practices and examples from notable brands. What is an Interactive Email? Interactive emails include certain functional elements recipients can interact with by clicking, hovering, tapping, or even scratching inside the email. For instance, they can browse through different products, book meetings, or rate specific services without having to click-through to a website or landing page. Here’s an interactive email example from Harry’s with a quick product-related quiz for customers and prospects: Overall, they’re more engaging than static emails and provide an elevated user experience. In most cases, a developer steps in to set them up, combining AMP for Email and HTML language, followed by rendering tests, to check out how the email looks across various email clients. Interactive Email Marketing Pros & Cons If interactive emails are so indulging for users, what keeps businesses from crafting them? Let’s explore some benefits and fallbacks: Pros Interactive email content helps boost email engagement. They increase click-through rates by providing readers with creative content. They help businesses collect customer feedback through surveys and polls. Interactive elements can improve user experience. They can provide marketers with behavioral data to perfect their email analysis. Cons Not all email clients support interactive emails and quality can be compromised. They require more time and coding expertise (AMP for Email and HTML). Limited email marketing platforms have user-friendly interactive functionality. It can lead to longer loading times and reduced user experience. Interactive emails may not be accessible to all users. It’s wise to weigh the pros and cons before implementing this strategy. If you see potential, don’t let the disadvantages hold you from experimenting with a new tactic that can lead to remarkable results. With the right practices, you can remove the barriers. Types of Interactive Email Elements Here are some common interactive newsletter forms found in emails that can boost subscriber engagement and are likely to increase conversions. You’ll also find interactive email examples to get inspired: 1. Image carousels Marketers add these interactive elements to let subscribers flip through different images like a photo album without spending time reading long campaigns. Recipients can click on the images–or the arrows in case of slideshows–to browse through different options. Image carousels are popular for product recommendations and new launches. Here’s an example by Xfinity, asking readers to vote for their favorite Game of Thrones character. 2. Surveys or polls Collecting customer feedback can be troublesome. Subscribers’ time is precious, so creating a shortcut is key. Embed polls and quick surveys on the email body and gather data to improve certain services. You can also use them to refine your audience segments and deliver more personalized content. For example, you can add a rating scale, like Virgin Atlantic: 3. Quiz & Gamification To increase engagement, email marketers often put their money on gamification. Spin-the-wheel and quizzes are common examples. These assets are popular during holidays, such as Black Friday and Christmas, as they help brands serve more playful content to outstand the competition during highly profitable seasons. Check out this Halloween email example by MAC giving a 30% discount the spin-the-wheel way: 4. Shopping cart Many brands create a virtual shopping experience inside the email to boost sales. For example, subscribers can browse through products or colors before hitting a “Shop now” or “Add to cart” CTA button. They can decide what they like without spending extra time on the website, which can save them lots of valuable time. Here’s an example by Google where subscribers can pick a color and then go straight to the checkout to complete the purchase: 5. Event booking People sometimes skip webinar and event invitations due to long registration processes. Interactive email content can shorten them, letting subscribers book an appointment or reserve a seat faster. Plus, email designers can add a shortcut to the event straight to registrants' Google calendars to ensure they’ll attend. Here’s an example by Turbotax, with an “Add to Calendar” option: Want to create a sense of urgency in simple steps? Add a countdown timer using Moosend’s editor, with zero coding and design skills needed. Start for free 6. Videos Instead of redirecting recipients to the website or YouTube, some marketers choose to embed videos in emails to increase visibility. Subscribers don’t always have the time to spare for a video, but if it’s readily available, they are more likely to watch it. For example, you can display new products and services and invite subscribers to try or buy them. Here’s how Tracksmith demonstrated their latest film: 7. Accordions What happens when marketing teams want to share lots of information in one single email without wasting extra space? They can solve that issue by creating the so-called accordions. The reader can click on certain sections and a block of text will appear with relevant info. It’s also a smart choice for FAQs. BBC often uses that format, which is an excellent interactive email idea: 8. Hover effects During email creation, marketers can include some hover effects in different email assets to make campaigns more engaging. For instance, they can twist the appearance of an image or the CTA button to make them stand out more. Sound and rollovers—alternating images when someone hovers—can also fit in. Source 9. Hotspots Similarly to accordions, marketers can add hotspots inside the email content to make them more interactive. These clickable elements unveil assets, such as copy and images, to enhance user experience and provide information or stimuli that will bring more conversions. Check out how Disney did it: Interactive Email Best Practices If you’ve decided to add interactivity into your email marketing agenda, here are some tips to follow: Use the right tools Creating an interactive email can be challenging. You need a set of sophisticated tools to bring it to life, and relevant coding and design expertise that sometimes takes time to master. Here are some platforms that will help you out: An email marketing platform that supports AMP for Email, such as MailChimp and Mailmodo. An email design builder with interactive email templates and functionality like Stripo. A rendering testing tool like Litmus to see how your email looks across devices and ISPs. An analytics tool to measure your email performance, such as Google Analytics. These platforms will be your interactivity allies. Choose them wisely to ensure all emails are spot-on to boost engagement. Keep your email design simple Even though interactive emails are related with higher engagement, adding many of those elements can bring the opposite results. It’s best to add one interactive asset and blend it with the rest of the design to build a beautiful campaign. If you want to put more than one interactive elements, combine them organically so that both get noticed by recipients. You can also add more white space or static content in-between to enhance visibility. Run rendering tests Not all email clients support interactive emails. While Gmail and AppleMail support CSS animations and relevant elements, popular alternatives like Outlook fall behind. To avoid damaging user experience, get a testing tool like Email on Acid or Litmus to run rendering tests and figure out how your emails look like for popular email clients and devices. For ISPs that don’t support them, explore a fallback option. Create an HTML alternative Provided that interactive emails look faulty in certain email clients, craft an alternative option that will appear to certain recipients. Create a similar static email or a plain text one for simpler versions. We understand that this is time-consuming for many, but it’s better to be proactive. Otherwise, your sender and brand reputation may be at stake due to compromized user experience. Consider interactive alternatives What happens with brands that want to make their emails more interactive but lack the resources? Or are simply hesitant due to responsiveness issues? There are still ways to make your emails more creative, without going the extra mile, including: Add animated GIFs that show different images of products, services, etc. Include surveys and track answers using UTM parameters. Add a “Play” button on a video image and redirect them to the file with a click. Set up automation workflows to create interactions with subscribers who performed an action. Add social media widgets and show posts from your audience to make your email more vivid. You can achieve most of them using email marketing services, like Moosend or Mailchimp, without coding skills. Monitor and analyze key metrics There is no need to run a new strategy if you don’t regularly monitor it. Dive into your email marketing and analytics tools to keep up with important metrics, such as open, click-through, and conversion rates. With heat mapping, you can discover how your recipients interacted with the email to understand what email parts grabbed their attention the most. Capitalize on those findings to build campaigns subscribers will love. Engage Your Audience with Interactive Campaigns Interactive emails: A friend or foe? When zooming out they feel like a friend, as they can pivot your engagement tactics and show your subscribers a new brand image. However, if you lack the expertise and implement them more casually, they are likely to damage user experience. Remember that you can always start with smaller steps. Try one of our email templates and enhance it with a countdown timer or add an animated GIF in simple steps. And when you feel more confident, experiment with one of the interactive email ideas shared earlier to deliver highly engaging content. FAQs Here are some frequently asked questions that probably stuck in your minds, too: 1. How do you create an interactive email? You need an email platform that supports interactivity and AMP for Email. Then combine it with HTML to create interactive elements that will work for most email clients. 2. Does Gmail and Outlook support interactive emails? Yes, but Outlook has more limited interactive functionality, so run a rendering test and create a backup HTML email to be more secure. 3. Why should you send interactive emails? You can send an interactive email to boost engagement metrics, especially when showcasing products or running surveys to increase conversions. 4. Is an interactive email campaign worth the time and effort? It depends on the goal and available resources. If you have tools that support AMP and professionals with coding experience then it’s worth trying them, especially for campaigns you want to promote heavily. 5. How do you measure the success of interactive email campaigns? Track engagement metrics, such as click-through, conversion, and response rates and compare them with those of similar static campaigns to see if they differ. --- ### 7 Smart Last-Minute Holiday Email Marketing Ideas [2025] > Missed the holiday planning? No worries. Check out these last-minute holiday email marketing ideas to engage your audience and boost sales - Published: 2024-11-15 - Modified: 2024-12-26 - URL: https://moosend.com/blog/last-minute-holiday-email-marketing/ - Categories: Email Marketing - Levels: Beginner Sometimes, everything goes according to plan, and your holiday marketing campaigns roll out smoothly, bringing in the sales you hoped for. However, sometimes things don't go that well—your sales numbers might not reflect your efforts, or you were too busy and couldn't schedule your campaigns on time. If you find yourself in these situations, don’t worry. There are several ways to engage your audience and boost holiday sales without panicking. Here are some great last-minute holiday email marketing ideas you can implement quickly and easily to capture your customers' attention during this high season. How to Get Ready for Last-Minute Holiday Email Marketing Preparing for last-minute email marketing requires a strategic approach, especially if you didn't have time to plan or if your holiday results haven't met expectations. Here are a few essentials to have on hand to ensure success despite the odds: Fresh ideas: Brainstorm quick campaign ideas for last-minute shoppers, like surprise flash sales, limited-time bundles, or exclusive discounts. These can create excitement and prompt immediate action. Premade templates: Save time by using pre-made email templates. Choose customizable designs to add your offers and brand visuals. Clear call-to-action (CTA): Prepare compelling CTAs to guide your customers toward the next step, whether purchasing or exploring your website. Strong CTAs can significantly enhance engagement and conversions. Segmentation lists: Select profitable segments from your email lists based on key customer behaviors and preferences. This lets you tailor messages effectively, ensuring your offers resonate with specific audiences and boost sales without the need for extensive segmentation. 7 Email Marketing Ideas to Save the Holidays Get your email marketing platform ready. We're about to explore creative ideas for salvaging the holiday season with impactful, quick-to-implement campaigns. 1. Create a surprise flash sale Instead of worrying about missing the deadline, leverage the element of surprise by sending out flash sales at unexpected times. This creates excitement and caters to last-minute shoppers who may not have made purchases yet. By offering unexpected deals, you can provide a deus ex machina solution to their pain points and encourage them to check their emails more frequently for exclusive offers. For better results, include exclusive discounts or coupon codes that they can use during the flash sale. This encourages immediate action and adds value to their shopping experience, making it a win-win for both of you. Here’s a great example from Modern Milk’s holiday flash sale: Subject line: Holiday Flash Sale: $100 Gift Cards for Just $75 This last-minute holiday email marketing idea promotes gift cards, which are straightforward and highly appealing gifts. The clear visuals and concise copy highlight the limited-time offer, creating urgency with a specific deadline. This combination encourages quick purchases while ensuring the message is easily digestible. Let's see how to implement it: Find the best date: Check your calendar for the best day to surprise customers with an exclusive flash sale. Repurpose content: If time is of the essence, don't spend too much time on your campaign. Repurpose old visuals or have your team come up with simple designs. Craft your subject lines: Use compelling subject lines like “Surprise! Flash Sale Starts Now—Hurry! ” to grab attention. Use actionable CTAs: Include a clear call-to-action button like “Shop Now,” and a message saying, “Don’t miss out—these deals are gone in a flash! ” This creates a fun and urgent shopping experience that encourages immediate action. Additional resources Black Friday Email Subject Lines & Tips Holiday Newsletter Templates for Better Seasonal Campaigns 2. Offer limited-time bundles Imagine giving your customers the perfect gift without them having to think too hard about it. That’s where bundles come in. Curated product bundles at a discounted rate provide exceptional value and streamline the shopping experience, making it effortless for customers to find exactly what they need quickly. Here’s an example from Soylent: Subject line: Holiday Inspired Soylent Bundles This holiday email campaign works well because it features appealing product bundles with festive visuals that grab attention. The clear messaging emphasizes the value of the bundles, encouraging customers to enjoy a tasty and nutritious treat this season. Here are some simple tips to implement this idea: Select bestsellers: Quickly choose a few best-selling products to bundle together, minimizing the time needed for selection. Use existing templates: Use email templates that effectively highlight bundles, allowing quick customization without starting from scratch. Create urgency: Emphasize that the bundle is available for a limited time (e. g. , “Only available until December 24! ”) to prompt immediate action from your subscribers. Highlight convenience: In your email, mention how the bundle takes the stress out of shopping, appealing to last-minute buyers who want a thoughtful gift without the hassle. 3. Countdown to the holidays with daily deals If you’re looking for a fun way to keep your subscribers engaged, an email countdown with daily deals could be the answer. For those who don’t have much time, consider turning a longer promotion into a focused 3-day countdown. This allows you to deliver maximum value in a shorter timeframe, generating excitement and encouraging quick purchases. In addition, email countdowns can create a sense of urgency and boost engagement even for businesses that haven't seen the results they hoped for. Daily highlights keep your customers interested and eager to see what’s next. To save time, use pre-made holiday email templates to maintain a professional look for your promotions. These templates can be easily customized with your branding and offers, letting you focus on crafting engaging content that drives sales. Try Moosend's templates How to implement: Choose the right days: Select the key days to run your promotion. To maximize impact, these can be strategically placed close to the holidays, such as three consecutive days leading up to Christmas. Daily themes: Assign a theme or focus for each day. For example, Day 1 could feature discounts on festive drinks, Day 2 on holiday treats, and Day 3 on last-minute gift bundles. This keeps the content fresh and enticing. Engaging subject lines: Use catchy subject lines highlighting the countdown, such as “3 Days of Holiday Deals: Day 1 Starts Now! ” This builds anticipation and encourages open rates. Visual countdown: Include a visual countdown timer in your emails to create urgency. Visuals can make the promotion feel more dynamic and prompt immediate action. Clear CTAs: Ensure each email has a clear call-to-action that directs customers to your deals. Phrases like “Shop Today’s Deal! ” make it easy for subscribers to understand what you want them to do. If you have time, you can create a workflow to trigger your promotions based on user actions. For example, you can retarget non-openers with additional campaigns or thank shoppers with thank-you messages and discounts. 4. Showcase customer-generated content Social media is your best friend during the holidays, as it offers a platform to engage with customers and showcase how they use your products. Encouraging customers to share photos or stories about their holiday experiences can significantly enhance your marketing efforts. You can then feature this user-generated content (UGC) in your emails to promote a sense of community and encourage others to connect with your brand. This cross-promotion strategy involves leveraging platforms like Instagram, Facebook, TikTok, and more to collect and showcase this content. Let’s see how to find UGC on Instagram that you can later use in a quick campaign: Check tagged tab: Explore your tagged tab to quickly find posts from people who love your brand. You can reach out to them and even form collaborations with influencers. Engage with popular hashtags: Search for hashtags related to your brand or industry. If you sell beauty products, for example, explore hashtags like #BeautyCommunity or #HolidayGifts. This will help you find existing UGC that features your products or similar items. Use Instagram’s Explore page: Check the Explore page on Instagram to discover trending posts and content relevant to your niche. Look for posts that showcase your products or engage with your brand, and consider asking those users for permission to feature their content in your marketing campaigns. Here’s an example we found on Fila Korea’s Instagram account: Brands can use such opportunities to create beautiful user-generated email campaigns that resonate with other customers. That's the magic of social proof. Just ensure you ask for permission before using your customers’ content. It’s better to be safe than sorry. 5. Run an exclusive “last chance” promotion Another great last-minute holiday email marketing idea is to create a sense of urgency with last-chance promotions for popular items likely to sell out during the holiday rush. Make it clear that this is their final opportunity to snag these items before they're gone. This may be a last-minute email tactic, but your customers won’t even realize it—they'll feel the excitement to act fast. This tactic drives quick sales and helps clear your inventory as the holiday season ends. Here’s an example from Ulta Beauty: Here are some tips to implement it: Highlight scarcity: Use phrases like "Only a few left! " or "Last chance to get your favorites! " in your email subject lines and content. This creates urgency and encourages customers to act quickly to avoid missing out. Countdown timers: Use a good old countdown timer to visually reinforce the limited-time nature of your offers. Timers create a sense of urgency and motivate customers to purchase before time runs out. Feature best-sellers: Focus on promoting your best-selling or most popular items as part of the last-chance offer. Customers are more likely to respond to promotions for items that are already favorites. 6. Send themed product recommendations Sending themed recommendations is another great last-minute holiday email marketing idea to engage your customers. Think about popular trends like “Eco-Friendly Gifts” or “Last-Minute DIY Kits. ” By curating selections that fit these themes, you make it easy for your customers to find what they’re looking for without the stress. Plus, who doesn’t love a little inspiration when shopping? These tailored suggestions speak to their interests and make the gift-giving process more personal and enjoyable. It’s all about making their holiday shopping experience a breeze. Here’s an example from MVMT’s holiday campaign: Here's how to implement this idea: Identify trends: Research popular holiday themes that resonate with your audience, such as sustainable gifting or unique experiences, to curate relevant products. Create eye-catching visuals: Use bright, festive images in your emails to showcase themed selections and help customers envision using your products. Highlight benefits: Clearly state the benefits of each theme. For example, explain how “Eco-Friendly Gifts” can positively impact the environment, appealing to thoughtful shoppers. 7. Share the holiday spirit Sometimes, less is more, and taking a moment to express appreciation can leave a lasting impression (and help you make some surprising sales on the side). Instead of focusing solely on promotions, consider sending heartfelt wishes and a small gift, such as a discount or free shipping. This approach makes your message feel more organic and personal, promoting a sense of loyalty among your customers. You can craft a warm message that conveys gratitude for their support throughout the year and let them know how much they mean to your business. Here’s how Bark did it: And here's how to make yours work: Craft a heartfelt message: Write genuine copy that reflects your appreciation. Use a friendly tone to create a personal connection. Include a small gift: Offer something valuable, like a percentage off their next purchase or free shipping. This adds a nice touch without coming off as overly salesy. Keep it simple: Design the email with a clean layout focusing on your gratitude message. Use visuals sparingly to keep the attention on your words. Holiday Email Marketing Resources Need more inspiration? Check out our dedicated guides. Holiday Email Marketing for Nonprofits: A Quick Guide Valentine’s Day Email Marketing: Tips, Ideas & Examples Holiday Newsletter Templates for Better Seasonal Campaigns Christmas Marketing Ideas To Revive The Holiday Spirit New Year Email Ideas And Examples Last-Minute Holiday Email Marketing Ideas for Last-Minute Sales As the holiday season draws to a close, it’s important to seize every opportunity to connect with your customers and drive those last-minute sales. Implementing these last-minute holiday email ideas can help you recover lost momentum and create meaningful interactions that enhance customer loyalty. Remember, the key is to combine urgency with authenticity—your customers appreciate genuine communication just as much as they do great deals. So, infuse these strategies with your unique brand voice to create an engaging experience that boosts sales and spreads the holiday spirit. To prepare for the next holiday season, sign up for a Moosend account and plan your campaigns in advance for even better results. You can find an array of pre-made templates and advanced elements (countdowns, scheduling tools, etc. ) to ensure everything goes smoothly. --- ### 9 Email Opt-In Best Practices For A Healthy List [2025] > From simplifying the signup process to offering incentives, discover the best email opt-in best practices to grow your list. - Published: 2024-11-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-opt-in-best-practices/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner When subscribers give you their email address, it’s like they’re giving you the “keys” to their home – their own personal space. To earn their trust and build a healthy email list, you need to follow email opt-in best practices. Whether you’re a content creator, entrepreneur or you have a small business, this article is for you. We’ll provide you with all email opt-in best practices you need to follow plus advanced tips to entice customers to subscribe. Why Are Email Opt-Ins Crucial for Effective Email Marketing? Email opt-ins are important for email marketing as they ensure compliance with regulations (GDPR, CAN-SPAM) and confirm consent. If your audience is genuinely interested in receiving email communication from your business, you’ll have higher engagement and better deliverability. By optimizing your opt-in process, you can properly segment your audience and deliver personalized content. Finally, opt-ins allow brands not only to attract new subscribers but also to retain a quality email list that remains loyal for a long time. Best Practices for Opt-In Email Marketing In this section, we’ll share best practices to optimize your email opt-ins. Remember that the following strategies are not just a checklist, but actionable ideas to nurture an engaged community and achieve high conversion rates. 1. Simplify the signup process A simple signup process is vital for effective email opt-ins because it reduces friction, making it faster for potential subscribers to join your email list. Ideally, you should ask only for information necessary for your marketing campaigns, such as the name and email address. Here’s an example from a famous travel blogger, Nomadic Matt: The fewer form fields a person has to fill out, the more likely they are to complete the signup. If you plan to send mainly educational newsletters, you can simply collect email addresses. However, this is not recommended for all use cases since it will be harder to deliver personalized content with the subscriber’s name in your marketing campaigns. To ensure a smooth opt-in form experience, you can also make people feel they are in control of the opt-in process. This can be achieved by making the name field optional for sign-up. 2. Be upfront about the value When building a subscriber list, clarity should be the top priority. Your opt-in form should clearly communicate what new subscribers will gain, whether it’s a free resource, a discount code, or exclusive insights into your business. This is important as it helps potential subscribers instantly understand the benefits of signing up. Like the opt-in form from MVMT above, make your message simple and compelling. You can highlight the perks of subscribing to the newsletter and what’s unique about your brand. Essentially, you need to give people a sense of what to expect as they’ll feel confident about what’s coming into their inbox. This will also reduce the likelihood of future opt-outs. Another thing to remember is to deliver on your promises from the start. Create a captivating welcome email that confirms their choice to opt-in and makes a strong first impression. 3. Offer incentives to encourage opt-ins This email opt-in best practice is essential if you want to increase the opt-in rate. Think of this as providing your subscribers with a wonderful welcome gift. Freebies are also a great way to say thanks and show your appreciation for the trust of your email subscribers. If you want your freebie to work, it must be something valuable. It should also align your business offering, serving as a lead magnet to draw in potential customers. Some of the most popular freebies include: Discounts, coupons, and promo codes Downloadable ebooks Useful checklists or worksheets Access to webinars or video content Templates or printables A free mini-course 4. Let subscribers choose their preferences Undoubtedly, your subscribers have different preferences regarding the frequency of email communication and the type of content they will receive. By providing them with a way to set their preferences (through a Preference Center), you can tailor your email marketing efforts to suit their interests. For example, some subscribers may want to receive a weekly newsletter, and others may prefer a monthly one. You can let them choose whether they want to receive promotions, newsletters, or updates on company events. Using this strategy, you’re effectively letting your subscribers self-segment. Not only do you save time this way, but you can also deliver content that people want and expect to receive. 5. Require new subscribers to confirm their decision This email opt-in strategy requires you to send an automated email campaign to people after signing up in order to verify their subscription. This process is known as a double opt-in. Having people confirm their decision helps you keep a cleaner email list. At the same time, these confirmation emails remind subscribers that they’ve consented to receive your content. This process, albeit troublesome, can reduce unwanted spam complaints and potential misunderstandings. 6. Include social proof Another powerful email opt-in best practice is social proof. In email opt-ins, social proof works by showcasing evidence of your email list's popularity, trustworthiness, or the benefits that others are already enjoying. Among others, you can use customer testimonials, subscriber counts, or mentions of media coverage. For example, displaying a testimonial from a loyal subscriber or showing that thousands of others have signed up can reassure potential subscribers about your brand's value. This type of social proof creates a sense of trust, making people more inclined to subscribe to access similar benefits like exclusive content, or updates that others already find valuable. Adding social proof to your landing pages or opt-in forms can make a persuasive case for why new visitors should join your email list. 7. Optimize the timing, placement, and CTA of opt-ins Apart from the fields of the form, it’s important to consider the timing they appear. For popups, we recommend setting them to appear no longer than 10 seconds after users land on a page. This tends to bring a better conversion rate. For mobile devices, you can use something less intrusive like a notification bar. This will provide a better mobile viewing experience for your visitors. As for exit-intent popups, you can set them to be triggered based on the user’s behavior. Regarding the CTAs, the copy must be clear and to the point. And the color needs to match the brand theme and offer a seamless experience. 8. Use CAPTCHA to prevent sign-ups from bots Using CAPTCHA protects your signup forms from bots and bad actors who may want to exploit them. This form of protection ensures nobody can harm your company’s reputation by using your subscriber list. As an extra step, you can include a hidden text field in your form. Bots scan forms and complete all available fields, but your customers don’t see hidden fields. Then, it’s easy to suppress subscribers that show hidden field values. 9. A/B test your designs Optimizing email sign-ups through A/B testing is a crucial email opt-in best practice that many businesses seem to ignore. This process involves creating two versions of a form (e. g. , popup, exit intent) or landing page and testing them to see which performs better. You can experiment with various elements such as headlines, calls-to-action (CTAs), form layouts, and colors to find the most effective combination that encourages users to subscribe, leading to higher engagement rates. The changes you make don’t need to be drastic. Even minor ones like a different color or a change in the copy can make a huge difference. Creating effective opt-in forms By following the above email opt-in best practices, you can grow your list fast with high-quality subscribers. Remember that to send email marketing campaigns, you need your readers’ permission. Offer value, be creative with your copy and CTA buttons, and make it easy for people to complete the signup process. Your subscribers will “reward” you with their trust in your brand. In case you’re looking for email marketing software that can elevate your email marketing strategy, check out Moosend by creating a free account. Customizable opt-in form templates, a landing page editor and various email automation options are among the tools available to you. Frequently Asked Questions Here are some common questions and answers about email opt-in. 1. What is email opt-in? Email opt-in is the process where a person gives explicit consent to receive emails from a business, organization, or individual by signing up through a form or other consent mechanism. Users usually provide their email address to receive updates, newsletters, promotions, or other types of communication. 2. What is the difference between single opt-in and double opt-in? Single opt-in adds subscribers to your email list immediately after they sign up, while double opt-in requires them to confirm their subscription through an email verification link. Double opt-in ensures high quality subscribers by confirming their interest, reducing the likelihood of spam or incorrect addresses, while single opt-in has a quicker, simpler signup process. 3. What are the most popular types of email opt-ins? Usually, opt-ins come in the form of popups. These online forms appear as floating boxes, bars, or full pages and they can be embedded on your website. Another popular opt-in type is a landing page, which offers more flexibility. --- ### Email CTAs: Best Practices & Examples [2025] > Discover how to optimize your email CTAs for better conversions with proven strategies, examples, best practices, and a checklist. - Published: 2024-11-13 - Modified: 2025-01-27 - URL: https://moosend.com/blog/email-cta/ - Categories: Email Marketing, Copywriting - Levels: Beginner You’ve crafted the perfect subject line, your email copy is engaging and on point—but despite all that effort, conversions are still falling short. Now, you’re left wondering why your audience isn’t taking that final step. Your email call-to-action (CTA) could be the missing link. Why? Because, even with great content, your subscribers won't move from curiosity to action if it isn’t compelling, clear, or well-placed. In this post, we’ll explore the key elements of effective email CTAs, share examples, and provide best practices to help you turn your audience's interest into action. What is a CTA in Email Marketing? An email call-to-action is a link or button within an email that encourages the recipient to take a desired action. This action can include clicking a link, purchasing, signing up for a service, or downloading content. The CTA is usually short, clear, and action-oriented, guiding the subscriber toward a goal. Types of Email CTAs There are two main types of CTAs to consider, each serving a specific purpose in your marketing campaigns. Primary CTAs A primary CTA is the main action you want the recipient to take in the email. It’s usually placed above the fold, bold, and stands out in the body to ensure that the recipient notices it. Purpose: Drive the main objective (e. g. , a purchase, signup, or registration). Example: Secondary CTAs A secondary CTA offers an alternative or supporting action for users who may not yet be ready to complete the primary action. It’s usually less prominent but still encourages engagement. Purpose: Provide a backup option, often for nurturing leads (e. g. , learning more, exploring products, and completing profiles). Example: By using both primary and secondary CTAs, you can increase the chances of engagement, offering options for subscribers at different customer journey stages. Email CTA Styles There are various CTA styles you can choose from. Let’s see them below. Bulletproof buttons These buttons are created entirely with HTML and CSS rather than images, ensuring they display correctly in all email clients—even when images are turned off. Here's an example from Moosend’s newsletter: Styled text links These are regular clickable text elements (anchor tags. ) They’re enhanced with CSS to make them more visually appealing and stand out from the rest of the content. Instead of just having plain, underlined blue links, you can style them to match your design and branding. Here’s one from American Giant: Image CTAs Unlike bulletproof CTAs, these calls-to-action are clickable images with an integrated button. The benefit is that it minimizes lost clicks since the recipient will be directed to the website whether they click the button or the image itself. However, if the image fails to show, subscribers can’t interact with them. Here’s an image CTA from Tommie Copper: Rollover effect To make your CTAs more special, you can use rollover effects to change their appearance when a user hovers over them. It can be as simple as changing colors or showing underlines when you hover over buttons or text links. This effect makes the element clickable, improving user engagement and making the CTA more visually dynamic. Here’s how Calvin Klein did it: Email Call-to-Action Examples Now that we’ve covered the basics let’s look at some powerful email CTA examples that can drive engagement and encourage your audience to take the next step. 1. Newsletter CTAs These CTAs encourage readers to take various actions, such as exploring products or reading content on a blog. For example, Guess’ "Discover More" call-to-action button invites subscribers to learn more about new autumn fashion arrivals with a minimal button. More examples: Update my preferences Get the full recipe Get started Learn more Find out more Learn tips & advice Read more Discover more Let’s go Read blog post Get the checklist Further reading: Newsletters are the most popular email type to engage your audience. You can visit our newsletter checklist and examples for inspiration. 2. Transactional CTAs Transactional email buttons guide customers to take further actions after a purchase, like tracking orders or visiting a store. In Les Cleias’ example, the primary CTA, “View your order,” is supported by a secondary text link, “Visit our store,” offering two ways to engage. More examples: Track your order View your receipt here Download your invoice Manage orders View subscription details Update your payment information Check your shipping status Complete your order here Confirm your booking now Redeem your gift card Download now View purchase history Update your delivery address Print your return label Confirm your details Tip: Your transactional email campaigns need to be as transparent as possible with clear CTAs to help customers perform post-purchase actions. 3. Ecommerce CTAs Your CTAs must be direct, compelling, and easy to spot to convert subscribers into buyers. Bite’s bold "Shop Now" button encourages immediate action, while the copy highlights why customers should click and complete their purchase. More examples: Enjoy X% off Buy now View the deals Shop Shop last hours Let’s eat See more Save up to X% Shop now to redeem Click to reveal Browse the collection Shop the collection Pre-order here Shop markdowns Shop weekly savings Shop early access Get X% off Join the waitlist Find out now Shop discounts See what’s available Preview collection Find a shop near you 4. Seasonal email CTAs Holiday CTAs should be urgent and relevant, encouraging timely action for seasonal promotions. Montblanc’s "Find Gifts" button is perfect for gift-giving occasions, enticing customers to explore a curated selection. The seasonal copy, "Gift Ideas They’ll All Love," supports the CTA button and nudges users to shop for thoughtful presents. More examples: Shop Black Friday More treats Shop Cyber Monday Shop the Harvest collection Fright this way Spooky savings await Get your bloody discount Gobble up the discounts Shop extended savings Make Valentine’s Day special Show love Red, white, and you Goodbye, ! Give a gift Shop Christmas Shop now with code 12days New Year, New You Start the year off right Celebrate Easter in style Last chance for year-end deals 5. Urgent CTAs CTAs with a sense of urgency are perfect for encouraging potential shoppers to take specific action before time runs out. In this limited-time offer, Jeni’s Ice Creams uses a bold button to encourage shoppers to purchase and receive a free item. The phrase "Going, going, gone... " amplifies their limited time, pushing customers to act fast. The email copy also supports the urgency by giving a deadline and emphasizing that the deal only happens once a year. More examples: Save 15% now Shop all out deals now Act fast Limited stock available Don’t miss out Final hours Don’t wait Get it before it’s gone Claim your offer now Hurry up! Going, going, gone 6. Personalized CTAs CTAs that address the recipient make the message feel more personal to them. Below, Mielle Organics uses this simple call-to-action button to speak directly to Prime Day shoppers, urging them to prepare for the sale. And all they had to do was add “you. ” More examples: Handpicked just for you Redeem your offer Claim your offer Shop your Wishlist Find your next favorite Explore your picks Unlock your deal Further reading: Personalization is one of the most efficient marketing strategies as it helps you tailor your content to customer preferences. Find out more about its benefits in our dedicated email personalization guide. 7. Event email CTAs If you plan an online event, you need to give your email recipients the right options to register, find more information, or RSVP. Below, Hootsuite uses a direct CTA that urges recipients to register for the webinar and gain actionable insights. More examples: Register for the event Save your spot today Don’t miss out – RSVP now RSVP Get your ticket now Reserve your seat before it’s gone Add this event to your calendar Book your spot now Secure your place today Join the webinar Register for early access Sign up for event updates Confirm your attendance today Claim your spot before it’s full 8. Cart recovery CTAs Abandoned cart emails without an actionable call-to-action won’t help you recover lost sales. Here, Endy uses urgency (“now”) to get indecisive shoppers to check out. While there’s minimal email copy, the other elements, such as the product image and star rating, support the CTA efficiently. More examples: Finish your purchase Almost there Complete your order Take me back to my cart Your cart is waiting Checkout now Hurry Continue shopping View my shopping bag Continue checkout Visit our store 9. Interactive CTAs Interactive CTAs are ideal for engaging recipients and encouraging direct participation. In this example, Caudalie uses a "Spin & Win" CTA to draw users in and offer immediate rewards. Recipients then spin the wheel, copy a code, and apply it at checkout to claim their prize. More examples: Play and win Spin the wheel Click to see your results Find your match Test your knowledge Join the challenge 10. Customer feedback CTAs These email calls-to-action encourage recipients to engage by sharing their experiences. Line Friends invites customers to "Review Your Purchase & Win" by offering a chance to win a $100 gift card. The simple addition of "your" personalizes the request, making it feel relevant and compelling. More examples: Share your thoughts Leave a review Tell us what you think Rate your experience Share your story Let us know how we did Write a testimonial Help us improve Submit your review now 11. SaaS-specific email CTAs In SaaS and B2B emails, CTAs usually guide users toward signing up for a trial or demo, downloading a resource, checking new features and updates, and reading new blog posts. In the following example, SEMrush uses secondary calls-to-action to direct users to its tools. At the same time, the main “Start my free trial” CTA stands out to drive direct conversions. More examples: Start your free trial now Get started Schedule a demo Upgrade your plan Explore premium features Try it free for 30 days Set up your account Unlock more features Discover what’s new Invite your team Connect your apps Finish your setup Manage your subscription Access your analytics Check out the latest updates 12. Repeat purchase CTAs To encourage customers to make another purchase, you need urgent and action-driven calls-to-action. For example, Rockin’ Wellness uses a prominent "Get Some More" CTA to encourage customers to purchase their favorite product again. It also includes a secondary CTA, directing shoppers to find answers to any questions, enhancing the customer experience. More examples: Buy again Restock your favorites One-click reorder Stock up Shop again Don’t run out Refill your cart Need more? Get it again Time to restock 13. Social media CTAs Social CTAs can be used at the end of campaigns for cross-promotion to boost engagement across channels. In this example, though, The Body Shop has a dedicated social media email and CTA to encourage customers to follow them on Instagram for updates. More examples: Let’s connect Find us on Tag us in your posts Join the conversation 14. Unique CTAs Out-of-the-box CTAs can intrigue your audience with creative, brand-oriented language that resonates with them. In this example, Meow Meow Tweet uses a playful, pun-filled CTA to encourage engagement, aligning with their eco-friendly values and making the interaction more memorable. More examples: Shop meow Go Get’em, Tiger Email like it’s 1776 Egg-citing deals await Be a rebel – click the button Donut wait This deal is on fire Best Practices for Compelling Calls-to-Action Effective CTAs require a perfect balance of elements, including copy, color, design, and placement. Did you also know that the number of CTAs in your email can significantly impact their effectiveness? Below, we’ll explore how to approach each step to create compelling CTAs that drive results. Write good CTA copy for your marketing emails Focus on being concise, valuable, and action-driven. Choosing the right words is important to convey value and convince the potential shopper to act. Here’s how to ace your CTA copy: Keep it short and valuable: Avoid long phrases that can reduce readability. Ideally, your CTA text should be 2-4 words. Use action-oriented language: Words like "Get," "Claim," "Join," or "Start" will encourage the recipient to click on the CTA. Use urgency: To drive quicker responses, add a sense of urgency with terms like "Now," "Today," or "Limited Time. " Personalization: Make the CTA more relatable by adding "your," like "Claim Your Discount" or "Get Your Free Trial. " This creates a personal connection with the recipient, making the offer feel tailored to them. Here's an example from Caudalie’s promotional campaign: Here, the email copy highlights the product’s benefits, making the CTA more compelling and prompting immediate action. The product's high-quality image also helps the copy convert the recipient. In a nutshell, your email content should work together to create a seamless journey for your audience. The subject line will grab their attention and spark curiosity, the copy will build interest by presenting the value proposition, and the CTA will nudge them to take action. So, when you plan your CTA, do that with your subject line and copy in mind. Choose the right CTA Color The color of your CTA button plays a key role in attracting attention and influencing action. Finding the right one, though, may be tricky. So, here are some handy tips to consider: Use contrasting colors: To make the CTA stand out, select a color contrasting with the background. Bold colors like red, green, or blue work best for light backgrounds. Leverage complementary colors: Ensure the CTA color complements your brand. Cool tones (blue, green) can be balanced with warm accents (orange, red). Use color psychology: Colors evoke emotions. For example, red creates urgency, green suggests trust and blue conveys reliability. Avoid clashing button colors: Don’t use colors that clash with your email design or are hard to read. Overly bright or mismatched hues can confuse users and weaken your CTA's effectiveness. If you're unsure whether your background color complements your CTA or find it hard to decide, go with a white background and the color you prefer for the button. White is a safe, neutral choice that allows almost any CTA color to stand out effectively. For instance, look at this CTA from The Breakers: This vibrant green CTA could be hard to pair with another color, but using white space makes it stand out without overwhelming the recipient. It also aligns with the brand logo for a balanced look. Pick the proper email CTA fonts Now that you’ve chosen your CTA color, it’s time to select the proper email font and font color to ensure readability. Select a clean, legible font for your CTA and avoid overly decorative ones that can be difficult to read. Font size: Your CTA font size should be large enough to stand out without overpowering the rest of the email. Typically, 16-20 pixels is a good range, but it can vary depending on your email’s overall design. Font color: Choose a color that contrasts well with the button’s background color to make it readable. For example, the text will stand out if your button is dark green, white, or light colored. Ensuring the font aligns with your overall brand identity is also important. If you use specific fonts or styles, maintain consistency in the CTA for a seamless experience. Below, you can see how Argos uses a white button with a red font to make their CTA more visually appealing and aligned with their branding. Suggested fonts: Sans-serif fonts like Arial, Helvetica, or Roboto work well because they are simple, modern, and easy to read across all devices. Select design and style Regarding CTA design, it's not just about aesthetics—it’s about effectively guiding your audience. Whether you choose bulletproof buttons or styled text links, the key is to balance style and text without overwhelming the recipient. For primary CTAs, Opt for a bold, noticeable button that draws attention and makes it the focal point of your email. This button should stand out visually and encourage immediate action. For secondary or supporting CTAs: Make them less prominent by using styled text links or transparent buttons to differentiate them from the primary action. Now let’s take a look at the following example by Happy Socks: Do you think this is a good CTA example? The orange button resembles a divider due to its flat, wide design, blending into the layout. Hence, it lacks the clickable appearance of a typical CTA, making it easy to overlook as a section header. A more button-like design with rounded edges and clearer text would improve its visibility as a CTA. A good email marketing platform will provide an intuitive editor to create such CTAs without needing coding skills. It’ll allow you to easily customize button styles, adjust colors, and choose fonts that match your brand. Moosend’s email editor will let you customize colors, fonts, and styles (bold, italics, etc. ) to design CTAs that convert your audience. If you’re ready to try creating your own CTA, sign up for a free Moosend account. Create your CTAs Find the best CTA placement Did you know that where you place your CTA can make all the difference? For the best results, place your primary CTA above the fold (upper half of your email) to make it immediately visible. Also, as we mentioned, positioning your CTA after key information, such as product features or benefits, also helps guide users by providing context before asking them to do something. Here’s an eye-catching CTA from Master & Dynamic: What to avoid: Don’t hide your email CTA at the bottom of a long email without any supporting text or context. Users may never scroll far enough to see it. If you're unsure about CTA placement, using email templates can be a great guide, especially when you're new. These newsletter templates are created and optimized by professionals, ensuring that your CTAs are placed in positions that drive engagement and conversions. This way, they can help you follow best practices while giving you room to customize. Consider the number of CTAs While you can add as many as you want, focusing on a single prominent CTA prevents overwhelming the reader and keeps their attention on the desired action. Here’s a chaotic example from Impossible Foods. In this email marketing campaign, too many elements are competing for attention, leaving the subscriber unsure of what to do next. While tempting, use secondary CTAs sparingly, ideally below the fold and in-text link format, to minimize clutter. Tip: The ideal CTA setup is one above the fold for eager customers and a duplicate at the end for hesitant shoppers. In longer emails, duplicate buttons ensure everyone has a chance to take action. Set up the destination URL With your CTA ready, it’s time to add the final element: your destination URL. This is where your CTA button or link directs your recipients after they click. It's crucial that the destination aligns with the CTA’s intent—whether it leads to a landing page, sign-up form, blog post, or other targeted destination. The goal is to ensure the user lands exactly where they expect, with minimal friction. When implementing destination URLs, consider adding UTM parameters to track the performance of your email campaigns. UTM parameters are tags you add to your URL that provide additional information for tracking in platforms like Google Analytics. Here’s how URLs with UTM parameters look like: https://www. example. com/product-page? utm_source=email&utm_medium=email&utm_campaign=fall_promo&utm_content=cta_top In this example: utm_source=email specifies that the traffic comes from an email. utm_medium=email identifies the medium as email marketing. utm_campaign=fall_promo tracks this particular email campaign (e. g. , a fall promotion). utm_content=cta_top helps differentiate between CTAs (e. g. , a CTA at the top of the email). Optimize your CTA buttons A/B testing allows you to experiment with different elements of your CTA to find the most effective combination. Copy: Test different action words to see which results in the highest click-through rates (CTR). Color: Experiment with color combinations (contrast or complementary) to determine what grabs your audience’s attention. Design: Try different design elements, such as button shapes, borders, or fonts, to find the most engaging options for your users. Placement: Compare placement effectiveness, testing above-the-fold versus below-the-fold or at the end of the email. CTA optimization will help you identify the winning variation that maximizes engagement and conversions. Keep mobile devices in mind Since many users access emails via smartphones, ensure your CTA buttons are mobile-friendly. Use larger, tappable buttons that are easy to click on small screens, and test how they render on different devices. Avoid placing CTAs too close to other elements to prevent accidental clicks. Try the mobile preview Platforms like Moosend offer mobile previews to ensure your emails look good across devices. You can use the feature to perform certain optimizations without changing your desktop version. This way, everyone is happy, and you don’t miss any conversions due to a bad CTA. TL;DR Didn’t read everything? Here’s the shorter version with the do’s and don’ts you need to keep in mind when building your call to action. Dos Put your CTA above the fold so people see it even if they don’t scroll through your email. Keep your CTA copy concise—ideally 2-4 words. Use action-oriented language like "Get," "Claim," "Join," or "Start. " Test mobile optimization to ensure your CTA is tappable and readable on all devices. Test your CTA for color contrast and visibility against the background. Use complementary or contrasting colors for your CTA to make it stand out. Ensure your CTA reflects the value of the action or product being offered. Use a clean, legible font for your CTA that aligns with your brand. Don’ts Don’t use misleading copy. Be creative, but ensure the text accurately reflects the action readers will take or the result of that action (e. g. , "Download Now," "Save 20%"). Don’t overcrowd your email with too many CTAs. Focus on one prominent action. Don’t forget to consider font size and readability. Avoid overly decorative fonts that are hard to read. Don’t use clashing or hard-to-read colors for your CTA that might confuse users. Don’t overcomplicate your CTA’s design. Keep it simple and clean to avoid distraction. Don’t hide your CTA at the bottom of a long email without supporting text or context—users may not scroll far enough to see it. Don’t ignore your destination URL. Ensure it’s relevant to the CTA action and leads to the right place. Quick Checklist: Best Practices for Effective Email CTAs Here are a few questions to ask yourself before you send your emails. Is your CTA short enough to be easy to read? Does your CTA stand out from the rest of the email design (via color, contrast, or size)? Have you tested placement—above the fold or further down? Is the CTA action-driven (e. g. , "Get Started," "Claim Your Offer")? Does the CTA reflect the value of the action or product being offered? Is the CTA mobile-friendly and easy to tap on small screens? Is there any ambiguity in your CTA copy? Is it clear what will happen when clicked? Crafting Compelling CTAs for Your Emails Your email’s CTA is the bridge between engagement and conversion. Whether you’re aiming to drive sales, gather sign-ups, or boost interactions, mastering the elements of your CTA—copy, color, design, and placement—ensures that your email is compelling and actionable. By strategically choosing a balance between primary and secondary CTAs, placing them thoughtfully, and refining them through A/B testing, you can create effective calls to action that will grab your reader’s attention. Now, it's time to implement these best practices and improve your marketing efforts. And if you need a hand, try Moosend’s email editor to easily design and test effective CTAs to drive results. FAQs You’ll find answers to common CTA-related questions for your email marketing strategy here. 1. How many CTAs are too many? Limiting your email to one primary CTA is best to avoid overwhelming readers. If needed, you can add a secondary CTA, but multiple prominent CTAs can confuse users and reduce conversions. Focus on guiding your audience toward a clear action. 2. What metrics are associated with CTAs? Key metrics to track for CTAs include click-through rate (CTR), which shows how many recipients clicked on your CTA, and conversion rate, which measures how many completed the desired action after clicking. Additionally, you can track bounce rate, engagement time, and A/B testing results to fine-tune your CTAs. 3. Does segmentation affect how you make your CTAs? Segmentation allows you to tailor CTAs based on the target audience's preferences, behaviors, or demographics. Personalized CTAs resonate more with specific segments, increasing relevance and engagement. For example, you might use different CTAs for new customers versus returning customers to align with their journey. 4. What kinds of CTAs work best with automated emails? Action-driven CTAs that align with user actions work best in email automation. Examples include "Finish Your Order" for abandoned carts, "Update Your Preferences" in re-engagement campaigns, or "Claim Your Offer" for exclusive deals sent after a purchase. --- ### Monthly Email Planner: December Edition [2025] > Maximize your December email marketing with impactful tips, campaign ideas, and templates for key dates to engage customers all season. - Published: 2024-11-11 - Modified: 2025-01-15 - URL: https://moosend.com/blog/december-email-planner/ - Categories: Email Marketing - Levels: Beginner When you think of December, Christmas is probably the first thing that comes to mind. But if you’re only focusing on this specific holiday, you could be leaving many opportunities on the table. December is full of ways to reach your customers. Whether it's last-minute holiday shopping, Hanukkah, Kwanzaa, or even fun days like National Cookie Day, you’ve got plenty of reasons to connect with your audience. And for small businesses, this is a chance to offer something special and stay top of mind during the year's busiest shopping season. Our December email marketing planner will walk you through creating standout campaigns for all the key dates. We’ll also share some Christmas email ideas and ready-to-use newsletter templates to ensure your email marketing is on point and less time-consuming. December Email Planner Overview: What to Send From major and less-known holidays to national and international observances, here are the key dates you can target in December: Human Rights Month: Throughout December National Cookie Day: December 4 National App Day: December 11 National Free Shipping Day: December 14 National Ugly Sweater Day: Third Friday in December Christmas Day: December 25 Hanukkah: Date varies based on the Hebrew calendar Boxing Day: December 26 Kwanzaa: December 26 – January 1 New Year’s Eve: December 31 Now, let’s see how to plan email marketing campaigns for each. 1. Human Rights Month December marks Human Rights Month, an important time to raise awareness about human rights issues and support global causes. Alongside this month-long observance, we celebrate Human Rights Day on December 10 and International Human Solidarity Day on December 20. The following tips can be used to craft campaigns for all three, as they share the theme of promoting equality, justice, and solidarity. Email campaign: Create educational and awareness-driven messages highlighting human rights issues relevant to your audience. This can include sharing stories of empowerment, promoting charitable partnerships, or offering customers the chance to donate to relevant causes with each purchase. When to send: You can send your first campaign at the start of December to kick off Human Rights Month and follow up with more focused emails around December 10 (Human Rights Day) and December 20 (International Human Solidarity Day). Subject lines: Motivating language that resonates with your audience's values will be ideal. Join Us in Celebrating Human Rights All Month Long Together for Human Rights: Take Action Today! Stand in Solidarity with Us This December Email copy: Briefly explain the significance of Human Rights Month and related holidays to engage those who may be unfamiliar. For those already involved, focus on actions they can take—whether through donations, volunteering, or supporting brands with a purpose. Visuals: For a global, inclusive feel, use newsletter visuals that evoke emotions and neutral colors like white, blue, and earth tones. CTAs: Encourage your audience to take action with clear, inspiring CTAs, like "Support Human Rights Today" or "Make a Difference This Month. " Template: Awareness campaign This email template is a great fit for Human Rights Month because of its clean layout, which can be adapted to promote awareness and action. To customize it, replace the mindfulness quote with an inspiring message on human rights. Also, switch the blog sections to focus on impactful stories, resources, or organizations that champion human rights. Add visuals that reflect diversity and inclusivity and encourage your audience to act with clear CTAs like “Learn More” or “Support Human Rights Today. ” You can try this template by signing up for a free Moosend account and heading to the template library. Then, you can use the drag-and-drop builder to turn it into a converting December email marketing campaign. Try Moosend 2. National Cookie Day Who doesn’t love cookies? National Cookie Day on December 4 is the perfect opportunity to bring fun and flavor to your email campaigns. Whether you're a bakery, a retail brand, or even an eCommerce business, this day gives you a sweet way to connect with your customers. Email campaign: Run a campaign centered around cookies—whether it's offering special discounts on cookie-related products, sharing recipes, or collaborating with a local bakery. You can even use the day as a fun reason to offer free cookies with purchases or run a cookie-themed giveaway. When to send: Start promoting your campaign a week before December 4 to build hype. Don’t forget to send a reminder the day before and a new campaign on National Cookie Day to celebrate with your audience. Subject lines: Fun and engaging language will help you share the excitement. Plus, cookie emojis will attract attention to your message. Get a Sweet Deal on National Cookie Day! Celebrate Cookie Day with Us & Save! Treat Yourself This National Cookie Day—Exclusive Offers Inside! Email copy: Keep it light and playful, embracing the joy of the occasion. Highlight cookie-themed promotions, freebies, or fun content to engage your customers. Visuals: Use "delicious” images to make your audience crave cookies—think bright, colorful pictures of delicious cookies paired with fun designs and colors like pastels or warm browns. CTAs: Employ action verbs and urgent words to drive more conversions. For instance, “Shop Cookie Day Deal Now! ” or “Limited time offer for you. ” Example: Partake Foods This example from Partake is perfect for National Cookie Day with its bright, fun visuals that instantly grab attention. The playful, light-hearted copy celebrates indulgence, making the message feel inviting. Plus, including gift cards offers an extra incentive to share the love for cookies with friends and family. Subject line: Happy National Cookie Day Further reading: Explore our email copywriting guide for more actionable email body copy, subject line, and CTA tips. 3. National App Day Mobile apps are a big part of our lives, and National App Day on December 11 celebrates how they make things easier, more productive, and fun. Whether you're promoting your own app or simply encouraging customers to explore useful apps, this day will give you another reason to boost downloads and app purchases and enhance brand awareness. Email campaign: Promote your app with special offers or discounts for users who download and engage with it. Alternatively, curate a list of useful or fun apps that align with your brand, offering your audience helpful suggestions they’ll appreciate. When to send: Send an email on the actual day to promote your app or the apps you recommend. Subject lines: Prompt action by using words like “Unlock perks,” “Got our app? ” and “X% off for app users. ” Unlock Exclusive Perks on National App Day Got Our App? Get Special Offers on App Day! X% OFF for all our app users. Only for National App Day! Email copy: Highlight the benefits of downloading your app, like exclusive access to promotions, special features, or personalized content. If you’re curating apps, briefly explain their value and how you use them daily. Visuals: App icons, screenshots of your app’s interface, or images of mobile phones and app-related graphics will do the trick. Also, keep the design modern and clean to match the tech-focused theme. CTAs: Use strong CTAs like "Download now,” "Explore app-only deals," or "Discover our favorite apps" to encourage downloads or engagement with the app. Example: Instacart This December email marketing example from Instacart works well because it’s clear, simple, and highly focused on encouraging users to download their app. The interface's visuals make it easy to understand what customers can expect, and the $20 discount offer is a great incentive. Lastly, the step-by-step instructions make it easy for new and unfamiliar users to download the app, place orders, and track everything, ensuring the process is simple and smooth. Subject line: Have you downloaded the Instacart app yet? Further reading: Grocery stores like Instacart can fully utilize email marketing to drive customer engagement and boost sales. Explore our grocery store email marketing guide for expert tips and strategies. 4. National Free-Shipping Day With 62% of shoppers saying they won’t purchase without free shipping, offering this incentive can make all the difference during the busy holiday season. On December 14, you can use National Free-Shipping Day to turn this into an event your customers will love. By eliminating shipping costs, you’re removing one of the biggest barriers to purchase, ensuring you capture sales from those on the fence. Email campaign: Create a campaign promoting free shipping for all orders or on specific product categories. Emphasize the limited-time nature of the offer to create urgency and excitement, turning Free-Shipping Day into an event customers won’t want to miss. When to send: Send your first email 3-5 days before December 14 to let potential shoppers save the date, followed by a reminder the day before the event. Subject lines: To increase open rates and conversions, you can use a sense of urgency and state the value of shopping on that specific day. Shop Now, Ship for Free—Today Only! Free Shipping on Everything —Don't Miss Out! No Fees Today! Shop Free Shipping Day Email copy: Keep the message simple and focused. Highlight the free shipping offer front and center and explain how easy it is to take advantage of this deal. If the incentive is for specific items, let them know immediately to avoid confusion. Visuals: To draw attention to the promotion, use clean, minimalistic designs with icons of delivery trucks or shipping boxes. Add countdown timers or bold headlines to enhance time sensitivity. CTAs: Simple buttons with actionable copy, such as "Unlock Free Shipping" or "Get Free Shipping Today Only," are perfect for generating clicks. Example: Fashion Nova In this December email marketing campaign, Fashion Nova effectively uses urgency with a countdown timer, bold messaging for "Free 1-Day Shipping," and clear CTAs to encourage quick action. The clean visuals, combinaed with app and text alert prompts, make it easy for customers to take advantage of the offer and stay connected. Subject line: FREE 1-Day Shipping Till 12 PM 5. National Ugly Sweater Day For your subscribers, National Ugly Sweater Day is all about fun. For you, it's a great chance to showcase your brand’s playful side, especially if you sell holiday apparel or novelty items. Even if you’re in a different niche, you can highlight your company culture with a behind-the-scenes campaign featuring your employees in their best (or worst! ) sweaters. Lastly, you could also host a giveaway for subscribers to win a quirky sweater—just be sure to plan it in advance. This year, it is celebrated on December 20; in 2025, it will be on December 19. Email campaign: Create promotional campaigns for your subscribers. To encourage engagement, you can also host a "best ugly sweater" contest among them. When to send: Start promoting 1-2 weeks before the occasion and send a reminder email on the national day. Subject lines: You can go wild with your subject lines. Also, use emojis to make them stand out. Get Festive! Ugly Sweaters on Sale Today Peek Behind the Scenes—Our Team's Ugly Sweater Picks! Win the Ugliest Sweater Ever! Enter Our Ugly Sweater Giveaway Email copy: Keep the tone fun and festive. Highlight the silly, cheerful nature of the day and offer incentives to shop or engage with your brand. Visuals: Use bright, festive colors like red, green, and gold, along with fun images of ugly sweaters, holiday decor, and smiling employees. Behind-the-scenes shots of your team can add a personal touch. CTAs: Depending on your goals, use actionable copy like "Shop Ugly Sweaters," "Enter Our Ugly Sweater Contest," or "Celebrate with Us! " Example: Target Target's December email marketing campaign promotes ugly sweaters and showcases a variety of other holiday items. Bundling the promotion with additional deals, such as books and top gifts under $15, adds customer value while encouraging cross-category shopping. Moreover, the visuals are bright and clear, and the layout makes it easy for shoppers to quickly find and act on the deals they’re interested in. Subject line: Three days only: 30% off festive holiday sweaters. 6. Christmas Christmas is one of the most widely celebrated holidays. It brings together joy, family, and gift-giving. It also offers businesses a valuable opportunity to meet customer needs and enhance relationships. Whether offering last-minute deals or sharing heartfelt greetings, Christmas is your time to shine. Moreover, to create a more inclusive experience, consider letting subscribers opt out of specific holiday emails. Since not everyone celebrates Christmas or other holidays, an email preference center will let them choose which messages they’d like to receive. This thoughtful approach respects all preferences and helps ensure your content is meaningful to each subscriber. Let’s see how you can set up promotional emails and holiday greetings. Christmas promotions Capitalize on the festive spirit by offering flash sales with exclusive, limited-time discounts. Creating a sense of urgency will encourage customers to act quickly, whether a sitewide promotion or deals on specific holiday items. Additionally, you can promote bundle deals that combine leftover holiday products or feature 'buy one, get one' offers. This can help increase average order value while clearing out seasonal stock. When to send: Start your promotions as early as possible in December to ensure orders arrive before Christmas. Aim to send the first round of emails in early to mid-December, followed by reminders and last-chance notices as shipping deadlines approach. Subject lines: Use holiday-themed emojis, like , , and , to grab attention in crowded inboxes. Keep the language simple and direct to emphasize the urgency and exclusivity of your Christmas sales. Get 20% OFF EVERYTHING! (elago) Last Day for Christmas Shipping! (Meowingtons) 10% off Your Order, Today Only | Delivery by Christmas (Gibsons Steak Shop) Visuals: Use festive, cheerful visuals like Christmas trees, snowflakes, and holiday colors to keep the theme consistent with the holiday spirit. CTAs: Make your CTAs clear and action-oriented, with words and phrases like "Now" or "Before They're Gone. " Example: Solo Stove Here’s a Christmas email marketing campaign from Solo Stove. It uses a countdown timer to create urgency and encourage shoppers to make their purchases in time for Christmas delivery. The second half also highlights special deals that end soon, with clear visuals and a bold CTA. Subject line: Last Chance To Get It By Christmas Further reading: For more, check out these Christmas email marketing examples. Christmas wishes Christmas is not just about promotions; it’s also a time to personally connect with your customers. Sending warm wishes or a heartfelt message of appreciation can strengthen your relationship and remind customers of your brand's thoughtful side. When to send: Send your Christmas wishes early in the morning on December 25 to bring a smile to your customers’ faces as they start their holiday celebrations. You can also offer them a free gift as a thank you for their loyalty. Subject lines: Harry Christmas (Harry Potter Fan Club) Merry Christmas! ! (Silk & Willow) Merry Christmas! Here is a gift from RECOIL (Recoil) Visuals: Use holiday scenes, family gatherings, or warm lights. Keep the design simple and heartfelt, allowing your message to shine through. CTAs: If you want to include a small gift or discount, use friendly CTAs like "Enjoy Your Holiday Gift" or "Unwrap a Special Surprise. " Example: Scout & Co Scout & Co's personal message and festive visuals create a heartfelt connection with customers. The friendly tone and simple design make this December email marketing campaign feel genuine and aligned with the holiday spirit. Subject line: Merry Christmas! Christmas Email Marketing Resources Below are our comprehensive Christmas email guides and Xmas ideas for your business. Free Christmas Email Templates 20+ Christmas Email Marketing Examples Christmas Email Subject Lines To Use Christmas Marketing Ideas To Boost Sales 7. Hanukkah Hanukkah, the Jewish Festival of Lights, is an eight-day celebration starting on the 25th day of the ninth month of the Hebrew calendar. This holiday will allow you to engage your audience with thoughtful, festive promotions or simply acknowledge this important celebration. This year, it'll be celebrated between December 25 and January 2. Email campaign: Highlight products or promotions that align with Hanukkah themes. Offer exclusive products or discounts on items that could be great gifts for this festival. If your business doesn’t sell products directly related to Hanukkah, simply acknowledging the holiday and sending warm wishes can help you connect with a broader audience. When to send: Start sending Hanukkah-related promotions and greetings a few days before the festival begins. Follow up with emails throughout the eight days of Hanukkah to keep engagement consistent. Subject lines: Celebrate the Festival of Lights with Special Hanukkah Offers Happy Hanukkah! Enjoy Our Exclusive Festival Deals! Light Up Your Hanukkah with These Special Gifts! Email copy: Keep your Hanukkah email copy focused on tradition and family, offering relevant gift ideas and warm greetings. Visuals: Incorporate traditional Hanukkah colors like blue, white, and gold, and use symbols like menorahs, dreidels, or candles to align with the holiday’s theme. CTAs: Explore Hanukkah Gifts Celebrate with Our Hanukkah Deals Light Up Your Festival with Special Offers Example: AfterShokz This is a great example of meaningfully celebrating Hanukkah. Like AfterShokz, you can share celebration tips and provide unique incentives to engage your audience. Subject line: Happy Hanukkah To All Who Celebrate! Source 8. Boxing Day Traditionally celebrated the day after Christmas in the U. K. , Boxing Day has become a global shopping event. It’s now recognized for huge post-holiday sales, giving customers the perfect chance to snag last-minute deals or treat themselves after making gifts for everyone else. Email campaign: Boxing Day is about making the most of what’s left after Christmas—think major discounts, clearance items, or exclusive offers on new products. Highlight big sales and limited-time deals to keep the post-holiday shopping excitement alive. When to send: To maximize engagement, send emails on December 25 or early in the morning on Boxing Day, emphasizing that these deals are only available for a short time. Subject lines: Highlight the post-holiday savings and urgency to grab attention and encourage clicks. BOXING DAY $800+ in combined savings (Endy) Don't Miss Out: Boxing Day Deals Up to 50% Off Await! (Terre Bleu) Boxing Day Sale! (The Washi Tape Shop) Find more examples in our Boxing Day email subject lines post. Email copy: Keep the copy light and fun, focusing on the excitement of snagging great deals after Christmas. Also, make it clear that your customers are getting something special to close out the holiday season. Visuals: To transition from Christmas, use festive but slightly toned-down visuals. Consider bright, eye-catching colors like red and white, with images of shopping bags, sale tags, or wrapped boxes. CTA: Make sure your CTA emphasizes the urgency of the sale with phrases like “Limited-time offers! ” or “Today only! ” Example: HEM HEM’s Boxing Day email marketing campaign effectively highlights free shipping as the key offer, with a clear and concise copy. This December email marketing campaign's minimalistic design and bold CTA make it easy for customers to take advantage of the extended post-holiday promotion. Subject line: Boxing Day deal: Free Shipping 9. Kwanzaa Kwanzaa, celebrated from December 26 to January 1, highlights African heritage, unity, and culture. This lesser-known holiday offers a chance to stand out by being inclusive and recognizing an occasion that many businesses may overlook. Email campaign: Create a message highlighting the principles of Kwanzaa—unity, self-determination, and community. You can promote products that resonate with the holiday's themes or simply celebrate the occasion with a special message. When to send: Start your Kwanzaa-focused promotions in mid-December to ensure the holiday is included in your broader holiday campaigns. Follow up with dedicated emails starting on December 26, when Kwanzaa begins. Subject lines: Celebrate Kwanzaa with Us—A Time for Unity and Joy Join Us in Honoring Kwanzaa This Holiday Season Special Kwanzaa Section: Shop Inclusive Holiday Deals Email copy: Briefly explain the meaning and importance of Kwanzaa, especially to customers who may not be familiar with it. Highlight your inclusive offers or promotions that align with the holiday’s values. Visuals: To honor the holiday, use the traditional Kwanzaa colors—black, red, and green—and incorporate symbols like the kinara (candle holder). Keep the design festive but respectful of the holiday’s significance. CTAs: Here are some great examples you can use: “Explore our Kwanzaa collection,” “Celebrate unity with our Kwanzaa deals,” and “Join us in honoring Kwanzaa. ” Example: The Bump The Bump included Kwanzaa in its holiday shopping guide by featuring a dedicated section for Kwanzaa gifts, even though the campaign does not focus on it. This subtle acknowledgment allows them to be inclusive without running a fully separate campaign. Tip: Not sure how to approach Kwanzaa design-wise? Use premade December email marketing templates and our tips to easily create a dedicated holiday campaign. Subject line: Shop Our Top Holiday Gifts For The Family 10. New Year’s Eve New Year’s Eve is about celebrating fresh starts and closing the year with a bang. That's why it can't be absent from your December email marketing planner. For your business, you can wrap up year-end sales, offer exclusive New Year's bundles, or preview exciting new launches for the upcoming year. All you need is a festive New Year email template and a few handy tips, and you’ll be ready to party. Email campaign: Build excitement by offering outfit ideas for New Year’s Eve parties or showcasing must-have products to help customers prepare for the big night. Alongside these promotions, send warm New Year’s wishes to make your audience feel appreciated as they enter the new year. When to send: Send your first emails in the final days of December and ramp up your messaging on New Year's Eve to capture the last-minute shopping rush. Subject lines: Use countdown language in your New Year’s Eve subject lines to evoke urgency and excitement. Also, incorporate festive emojis to stand out in inboxes. Three, Two, One New Year’s Eve outfit ideas. New Year's Eve Night Sale! 20% Off Sitewide (NYX) Last Minute Gifts & New Year's Eve (Gibsons Steak Shop) Email copy: Keep the tone upbeat and celebratory. Focus on creating urgency with countdowns or "last chance" messages, offering your customers one final opportunity to score deals before the year ends. Visuals: To set the celebratory tone, use mages of fireworks, clocks striking midnight, and sparkling designs in gold, silver, and black. CTA: Make your CTAs action-oriented and time-sensitive to encourage immediate clicks, such as “Hurry, offer ends at midnight! ” or “Start the New Year with savings! ” Example: Michael Kors This Michael Kors email example is great because it showcases glamorous New Year’s Eve essentials like a sequined dress and a stylish watch. The eye-catching visuals and clear CTAs ("Shop New Arrivals," "Shop Watches") make it easy for customers to get party-ready. The campaign also perfectly ties into the New Year celebration, which focuses on luxury and exclusivity. Subject line: The New Year’s Eve Edit Further reading: Check out our New Year email ideas and examples for more. Furthermore, stay tuned for our January email planner where we’ll provide more tips about New Year email campaigns. Christmas Email Marketing Campaign Ideas As you finalize your holiday email strategy, it’s important to diversify your campaigns beyond just promotional offers and warm wishes. Here are some great email campaign ideas for driving engagement and boosting conversions during the busy Christmas season. 12-day promotion A 12-day promotion leading up to Christmas is a powerful December email marketing tool to keep customers engaged and excited throughout the month. The key to success is consistency and keeping each day’s offer fresh. Use automation to schedule your emails and manage reminders, ensuring your campaign runs smoothly without constant manual work. Let's see what ASK Italian’s 12-day email campaign looks like: Here are some actionable tips: Plan offers in advance: Decide on 12 different offers to run over 12 consecutive days. These include discounts, free shipping, buy-one-get-one offers, or exclusive products. Ensure each offer is time-sensitive to encourage immediate action. Use automation: Set up an automated email sequence to send one email daily. Automation can handle the entire process, from sending the initial emails to following up with non-openers. Set up reminders for non-openers: For customers who didn’t open the first email of the day, set up an automated reminder to go out later in the day. This will give them a second chance to catch the offer and keep engagement high. Ideally, begin your promotion on December 13 and send one email per day leading up to Christmas. Send each email in the morning, around 8-9 AM, to catch customers as they start their day, with follow-up reminders for non-openers in the late afternoon (around 3-4 PM). The final email on Christmas Eve (December 24) should highlight the best offer of the entire campaign to make a big impact and encourage last-minute shopping. Smart automation tools like Moosend provide everything you need to set up and send timely promotions, including pre-made automation recipes to save you time. Set up your 12-day promotion Gift guide A well-curated gift guide can be a game-changer for your Christmas email strategy. Especially for last-minute shoppers who need a little help finding the perfect gift. Offering personalized recommendations based on price points, interests, or categories will make it easier for customers to shop without thinking too much. Let’s see a December email marketing campaign example from Saatchi Art: Here are some actionable tips: Segment your audience: Create different versions of your gift guide tailored to various customer segments, such as "Gifts under $50," "For Him," "For Her," or "For Kids. " Personalized recommendations help customers find exactly what they need. Highlight bestsellers: In the guide, feature your top-selling items or customer favorites, which tend to convert better. Include clear, bold CTAs like “Shop Now” or “View Collection. ” Include direct shopping links: Make it as easy as possible for customers to shop by including direct links to each product in the guide. This eliminates any extra steps and boosts conversions. Use visuals to showcase products: Choose a visually appealing email design highlighting your featured products. You can include images, short descriptions, and direct CTAs to make shopping seamless. Year in review Reflecting on the past year's highlights is a great way to strengthen your connection with your audience. Showcase key moments like new product launches, top-selling items, or significant milestones your brand reached. Including customer favorites, testimonials, or positive reviews adds a personal touch and shows appreciation for your community’s support. Let’s see Hem’s year in review: Here are some actionable tips: Highlight key achievements: Focus on your brand’s biggest wins, such as successful product launches, bestsellers, or partnerships. Use customer data: To make the email more engaging, incorporate customer testimonials or personalized stats (e. g. , how many orders they placed). Include a special offer: Pair the email with a "thank you" discount or a sneak peek at what’s coming next year to keep customers excited. December Email Marketing Newsletter Templates You can always use email templates to streamline your campaigns if you need to save time and effort. Pre-designed templates provide a professional, polished look without requiring extensive design work. Most email marketing platforms offer various customizable options, so you can easily tailor templates to match your brand, highlight key promotions, or include personalized content. Below, let’s see some designs you can use for your December email marketing efforts. Abandoned cart email design This abandoned cart email template is designed to remind customers of the items left in their shopping cart. The clear layout, with product images, prices, and a direct "Check Out" button, makes it easy for customers to complete their purchases. This simple design has well-placed content blocks to streamline the user experience and encourage shoppers to finish their purchases. Customize it To launch your abandoned cart campaign, start by setting it up through your email platform’s automated workflow. Choose the right triggers (e. g. , when a customer leaves items in their cart), customize the email template, and let the automation handle the rest. This ensures your reminders are sent automatically, helping you recover lost sales without extra effort. Festive newsletter template Here’s a versatile email template that makes it easy for customers to quickly browse products and place orders. Whether in retail, hospitality, or any other industry, this layout will help you show multiple items with clear pricing and direct CTAs. Try it Further reading: Have a hospitality business? Discover more tips in our restaurant email marketing guide. Christmas email newsletter template This Christmas-themed email template is perfect for promoting seasonal items like winter outfits and ornaments while highlighting your regular products. It combines festive visuals with product highlights, making it easy for customers to browse and shop. The CTAs and body copy are strategically placed to drive sales while keeping the brand festive and engaging. Customize it Step up Your December Email Marketing December is great for engaging your audience through well-timed and thoughtful email campaigns. There's no shortage of reasons to connect with your subscribers, from major holidays like Christmas and Hanukkah to fun observances like National Cookie Day and National Ugly Sweater Day. Smart email marketing software and carefully crafted email templates can save time, personalize your messages, and boost conversions without the extra effort. If you’re ready to streamline your email marketing and make the most of the holiday season, sign up for a free Moosend account today. You'll have access to more pre-made designs, advanced elements (countdown timers), automation workflows, and all the tools you need to create impactful email campaigns that drive results. FAQs Below, we’ll answer some common questions about December email marketing. 1. What to say in a December newsletter? You should focus on holiday promotions, gift guides, exclusive offers, and year-end reflections. To engage your audience, include festive messages and highlight dates like Christmas, Hanukkah, or New Year’s Eve. 2. How to start a Christmas email? Start a Christmas email with a warm greeting, such as "Wishing you a Merry Christmas" or "Happy Holidays," followed by a festive offer or message to capture your audience’s attention. 3. When to send Christmas emails? Send Christmas emails in... --- ### Holiday Email Marketing for Nonprofits: A Quick Guide [2025] > Learn the top holiday email marketing tactics for nonprofits to boost your seasonal fundraising and awareness initiatives. - Published: 2024-11-08 - Modified: 2025-01-07 - URL: https://moosend.com/blog/holiday-email-marketing-nonprofits/ - Categories: Email Marketing - Levels: Beginner The holiday season is perfect for sharing, caring, and supporting causes we believe in. Starting with Thanksgiving and Giving Tuesday, and extending through Christmas, nonprofits ramp up their fundraising and awareness efforts. How can you effectively communicate your holiday promotional initiatives? Email marketing campaigns let you reach all subscribers at once or target specific segments with tailored content. They let you get creative with HTML or plain text emails to engage your audience. Dive into this guide to master holiday email marketing for nonprofits and discover resources to prep your strategy just in time for the season. Holiday Email Marketing for Nonprofits: Best Practices From goal setting to tracking email performance, learn how to promote your awareness and fundraising campaigns during the holiday season. And if you’re new to nonprofit email marketing, feel free to check out this comprehensive guide before diving into holiday-specific practices. 1. Set clear holiday campaign goals One of the most important steps that will impact your conversions is setting clear goals and communicating them with your team. For example, if you decide to send fundraising emails, determine the donations you’d like to promote and who to target for maximum results. Then, decide on the exact dates, considering that the rest of the holiday emails, such as Black Friday campaigns, receive significant traction. If you cannot outpace them, align with their schedule. Also, if you’re selling merchandise products to support a cause, you can also join the Black Friday/Cyber Monday sales movement for a few days to motivate more people to purchase. An email marketing calendar will help you manage all campaigns in one place and sync with your teammates in time. Complete it well in advance to give them the time they need to prepare. Grab a free template 2. Clarify your holiday initiatives To meet your goals, you need to get your message across straight from the start–the email subject line. Set clear expectations about the email content, to encourage subscribers who’re highly interested in learning more about your initiatives to open the email. Once opened, the reader should be able to grasp in a few seconds the email's purpose. Write a captivating title and an interesting intro to hook them and design call-to-action buttons that stand out from the rest of the text to increase click-through rates. An empathetic and caring tone is essential for these campaigns. Enriching your copy with success stories or case studies will prove how valuable these initiatives are and inspire more people to support them or donate again. Here’s an amazing example by Charity Water. They inform readers about one of their projects and how they’ve progressed over the years, and invite them to be part of this initiative: Subject line: This #GivingTuesday, make history with us! 3. Enhance your content with visuals You already know how powerful an image can be for email engagement. Showcase your cause through visuals or videos, focusing on people’s stories and how they’ve shifted after a donation. Here’s another email example by Charity Water. The image speaks so loudly that there’s no need for more copy: Subject line: Today’s the day. Give 100%. To maintain high-quality, use compressed image files to decrease loading time. As for videos, instead of embedding them, share a static image and a link that redirects them to YouTube or similar sites. Moreover, many nonprofit organizations choose simple newsletter holiday templates to save time and customize them as needed. These assets are available through well-known email services like Moosend and MailChimp or standalone builders, such as Stripo and Beefree. Ready to build your next campaigns? Choose one of these nonprofit newsletter templates and customize it based on your needs with user-friendly editors. 4. Personalize your messages If your nonprofit supports more than one causes, don’t overwhelm your audience. Create separate emails for each cause and promote them to different segments of your audience. This way, you can send targeted emails. But how do you know what interests every person on your list? Your email marketing software can help. Set up a preference center during the opt-in process to collect important information about your audience to keep them away from the unsubscribe button. To create an even more personalized experience, add each subscriber’s name to the subject line or greeting through custom fields. 5. Set up automation workflows One of the best assets of email marketing is automation. Schedule follow-up emails in advance to nurture subscribers who have not clicked and add more urgency to your message to boost conversions. Or suggest a different way to contribute, by purchasing gifts from retailers your nonprofit partners with, if you organize similar actions. Plus, set up triggered thank-you emails for donors to express gratitude for their contributions. This way, you form stronger relationships with them. It’d also be great to inform them about the progress of the initiative with a heartwarming message. If you’re new to automation, a tool with premade workflows and an intuitive builder will help you save time. Check out what Moosend offers, request a free month to try the features, and set up your first workflow for practice. Get started 6. Revamp your welcome email Welcome emails receive high open rates, confirming to new subscribers that the action they took is completed. Make the most of this traction by adding your top seasonal initiatives to your welcome emails during the holiday season. Considering how warmed up these members are, it’s highly like to convert them to donors or customers on the spot. Just blend your holiday initiative organically inside the email content, inviting new subscribers to be part of an engaged community thriving to make a difference. Plus, add your social media links on the email footer to nurture them on other channels during the holiday season. Especially if you share festive content to engage with your followers. 7. Monitor your email metrics When your holiday email outreach comes to an end, it’s time to analyze and reflect. Let’s imagine that your goal was to increase donations. Did you meet it, and if not, why is that so? Monitor key email metrics to find successful patterns and what needs improvement. Use that data to make informed decisions to improve your deliverability rates: Here are the key metrics to check: Open rates Click-through rates Click-to-open rates Conversions Spam complaints Bounce rates For instance, if you spot low open metrics, check out your subject line and grasp how it would have worked better. Or if spam complaints were high, remove spam words that may have triggered those reactions or clean your email list more regularly. Finally, if you find some patterns but need more evidence before implementing them, conduct A/B testing to find what resonates the most with your audience. 3 Best Nonprofit Holiday Email Examples Explore three effective email campaigns by popular nonprofits for the holiday season, and why the work: Deki’s gift voucher email campaign Subject line: ‘Tis the season of opportunity! Give a Deki gift voucher this Christmas Deki invited subscribers and donors to purchase gift vouchers for friends and family and unite them with a great cause. Why we liked it: The subject line sets the right expectations about the email content and intent. The email design is easy to create, yet festive and visually appealing. The gift vouchers start at a low price to cater to different budgets. Charity Water’s awareness email Subject line: Introducing the 2024 Tiny Heroes! Charity Water created an amazing campaign to celebrate 2024 young volunteers and inspire more people to bring their kids on board. Why we liked it: They shared social proof to attract new volunteers and donors. They included candid photos of tiny heroes to make the campaign more engaging. The yellow CTA button stands out from the rest of the text and is likely to increase click-through rates. CJ Affiliate Christmas campaign Subject line: ‘Tis the Season to Give Back Even though this campaign is not from a nonprofit organization, the layout by CJ Affiliate is perfect for organizations with different causes or merchandise products for sale. Why we liked it: The emoji in the subject line makes it more engaging. They made holiday donation recommendations to let subscribers choose. They included warm holiday wishes above the email footer. Premade Holiday-Themed Email Templates to Save Time Ready to craft this year’s nonprofit email marketing campaigns? Here are three templates from different builders to choose from: Moosend’s Merry Christmas template Use this template to share warm wishes with donors and volunteers and nurture them as the year approaches. Tweak the copy based on your needs using Moosend’s user-friendly builder. To send it to subscribers, you need to have a Moosend account or join the free trial. Customize this! Beefree’s Giving Tuesday template Use this versatile template by Beefree to promote your fundraising activities on Giving Tuesday. Tailor the images and copy as needed. Keep the Donate Now button at the top if you want to create a sense of urgency. Stripo’s Thanksgiving Wishes email template Warm up your audience with a heartfelt Thanksgiving email using this simple template by Stripo. Customize it inside the editor and transfer it to popular ESPs, including Moosend, in simple steps. Make Holiday Nonprofit Emails Count Dive into the holiday spirit by equipping your email marketing strategy with holiday-friendly resources. Follow our best practices and use your favorite template to put your target audience in the right mood to increase donations. And if you’re looking for an email marketing service with advanced features at an affordable price, feel free to check out Moosend. Sign up for an account or get a free trial to test its capabilities and schedule your campaigns in time for the holiday season. --- ### HubSpot vs Mailchimp: Which Tool Is Best For You? [2025] > Compare HubSpot vs Mailchimp to find the best tool for your business. Dive into features, pricing, deliverability, support, and more. - Published: 2024-11-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/hubspot-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner HubSpot and Mailchimp are two of the most popular digital marketing platforms. They are both packed with powerful features that can help you realize your email marketing goals, automate your.. HubSpot and Mailchimp are two of the most popular digital marketing platforms. They are both packed with powerful features that can help you realize your email marketing goals, automate your work, and save crucial time in the process. The question is: Which one is best suited for your business based on your budget and unique needs? In this detailed HubSpot vs Mailchimp comparison, we put to the test their key features, marketing automation capabilities, deliverability, pricing, and customer support, declaring a winner in each category. This way, you can decide which of the two is the right tool for you. HubSpot vs Mailchimp: Feature Comparison Here we have a quick comparison table to get you started. HubSpot Mailchimp Free plan Yes (limited) Yes (limited) Pricing $20/month (1,000 contacts) $13/month (500 contacts) Best for Larger businesses ECommerce, Publishers Ease-of-use Steeper learning curve for new users Beginner-friendly (compared to HubSpot) Email tools Email builder, 45 pre-built templates Email builder, 137 pre-made templates, Content studio CRM Yes (Built-in) Marketing CRM Marketing automation More advanced Advanced Reporting & Analytics Extensive Extensive Landing pages & Signup forms Yes Yes Deliverability 80% 92% Integrations 1,738 335 Customer support Knowledge base, HubSpot Community and Academy, email and phone support Knowledge base, email support, chat and phone support AI features Generate copy for email, create social media posts and AI-generated images (beta) AI content generation for email only (beta), Subject line helper, AI-generated automations (beta) Setup & Ease of Use HubSpot: HubSpot is an all-in-one inbound marketing platform and as such it takes some time to get used to its features. Beginners will face a steeper learning curve compared to Mailchimp. However, the interface is user-friendly and easy to navigate. Creating and setting up your new account is effortless. You can sign up using your Google login, Apple ID, Microsoft account, or LinkedIn. Then, you’re prompted to set up two-factor authentication for additional security. Fortunately, HubSpot also provides great onboarding and interactive training to get you up to speed. Mailchimp: Mailchimp is a much simpler solution with fewer features than HubSpot. This email marketing solution was designed with beginners in mind, so new users will find it easier to master its features. Setting up a new Mailchimp account can be done in a few clicks. Navigation through the platform happens from the left sidebar. We also liked the “Create” button that lets you quickly craft an email, automation, or even landing page. Mailchimp’s interface used to be more complex. Now, you can find all different campaigns in the “Campaigns” tab and filter them based on their type (e. g. , email, customer journey, landing page, ad). Winner: While both platforms can accommodate users of all skill levels, Mailchimp is just easier to master. Therefore, it takes this win. Email Builder HubSpot: HubSpot’s email builder is clean and straightforward. It has drag-and-drop functionality, so users can add items like images, videos, and products in their emails with ease. We found out that you don’t get as many options as in Mailchimp (e. g. , survey, logo, product recommendations). If you want to personalize your email with conditional visibility things get a bit more complicated. In most HubSpot alternatives, you can hide or show certain blocks of content depending on certain conditions (e. g. , the subscriber has purchased before). This is not possible with HubSpot. You can only create “smart rules” that display content based on ad source, country, lifecycle stage, and such criteria. Finally, HubSpot’s editor is integrated with Copilot. This means you can generate email copy or refine your ideas in just a few clicks. Among others, the tool lets you change the tone of voice and shorten or expand your message. Mailchimp: Like HubSpot, Mailchimp’s email designer is both intuitive and modern. Using drag-and-drop functionality, you can insert various content blocks into your campaigns like your logo, videos, eCommerce products, social media channels, and surveys. If you have coding knowledge, you can insert custom HTML code to create a unique email design. To customize your content, you need to click on the block you want and start editing. You also get Dynamic Content with merge tags and groups, that lets you deliver more personalized campaigns. There is also an “Optimize” button, allowing you to find and fix errors in your campaign. One of the Mailchimp features that really stood out to us is the “Creative Assistant. ” Essentially, it grabs visuals from your website that can then be used in your email campaigns. There’s also an AI content generator, but you’ll access it only if you pick one of the expensive plans (Standard, Premium. ) Winner: We found Mailchimp’s editor to provide more flexibility and advanced functionality like product recommendation blocks and surveys. It’s also significantly easier to create conditional content. Mailchimp wins this one. Templates HubSpot: HubSpot’s platform comes with 45 pre-made email newsletter templates that you can customize to match your brand. However, almost half of them are basic designs. The good news is that HubSpot has recently introduced three new designs that are available even in the free plan. They are ideal for eCommerce businesses and include different use cases (welcome, re-engagement, and new product launch). Mailchimp: Mailchimp’s email marketing platform has a library of 137 email newsletter templates. They are aesthetic and well-designed. These templates are also categorized for easier navigation. To give you some example use cases, there are designs ideal for sales and promotions, lead nurturing, onboarding customers, and transactional campaigns. If you’re on the free plan, though, things are not so great since you can only access 7 basic designs. Winner: Mailchimp is the winner here because it offers more designs and they are also visually pleasing. Keep in mind, though, that free plan users of both services get limited options. Marketing Automation HubSpot: HubSpot was built with the aim of providing powerful automation to large businesses with sales teams. Therefore, it offers advanced automation options that surpass those of Mailchimp. HubSpot’s workflows and automation features are ideal for longer buyer lifecycles. For example, you can trigger automated email sequences to nurture contacts down the marketing funnel. Additionally, you can automate your ad campaigns and social media posts. With HubSpot, you can also segment your audience based on their behavior, lead scoring, and the stage they are in the buyer lifecycle. Paired with HubSpot CRM, your team will have a powerful tool to send the right message at the right time, while also keeping track of interactions and deals. Mailchimp: Mailchimp’s automation capabilities are also sophisticated for an email marketing automation platform. However, they are more basic than HubSpot. to HubSpot. With Mailchimp you can create basic workflows like welcome emails and SMS, abandoned cart campaigns, and thank you messages. There is also a Customer Journey Builder that lets you choose between multiple triggers and actions for your sequences, so you can craft custom workflows. This feature is available on the Standard plan and higher. Also, there are 100+ pre-built journeys that you can use to set up a complete automated marketing strategy. To sum up, Mailchimp’s automation tools will be more than enough for small businesses (or short buyer cycles). Winner: HubSpot wins this round due to its extensive automation capabilities. This powerful functionality comes at a high cost, though. List Management HubSpot: HubSpot is also a CRM, so you can have a complete “picture” about each one of your contacts like their name, email address, website activity, tickets, deals, and more. Every contact you upload to the CRM will be stored with its own contact record. This advanced functionality can help marketing and sales teams understand who each contact is and how “warm” they are as a lead. Importing contacts won’t be as easy as in Mailchimp since you’ll need more time to prepare your CSV (more fields. ) You’re also able to create two kinds of lists, static and active ones. Their difference is that the former do not automatically update when records change. Additionally, there is a handy AI List assistant. You simply describe the types of records you'd like to see on the list, and it does the work for you. Mailchimp: In Mailchimp, you don’t get as many options. The platform lets you manage your audience by tagging them, creating segments, or forming groups. This can be a little confusing, especially for new users. However, after some time the distinction becomes clear. You can also build a preference center that gives you direct information on how your customers want to hear from you. The main problem with Mailchimp’s list (called audiences) is that they are siloed. This means you cannot include contacts from different audiences in the same campaigns. On top of that, Mailchimp’s subscriber counting is a bit “uncommon. ” If a subscriber exists on more than one audience, you will pay for that subscriber as many times as they appear. This can increase costs dramatically and it could be a real pain point if you’re handling multiple projects. Other Mailchimp alternative solutions don’t use this subscriber counting model. Winner: HubSpot takes another win due to the extensive contact management options. It will take some time, however, to get used to the CRM system. Reporting & Analytics HubSpot: HubSpot shows users how various aspects of their marketing efforts influence overall business performance and revenue. The level of granularity is impressive, while you can also personalize your dashboard by selecting which reports you want side-by-side. We liked HubSpot’s attribution reporting which allows you to see what interactions or activities drove conversions or revenue. Additionally, you can share reports publicly or privately, thus having an extra layer of flexibility in data management and collaboration. Mailchimp: Mailchimp’s reporting capabilities are equally powerful. The platform tracks key email marketing metrics such as links clicked, opens, bounces, and unsubscribes. But it doesn't stop there. You also get email client statistics, social media reporting, click maps, and eCommerce reports. Mailchimp also integrates with Google Analytics to help with conversion tracking. On more expensive plans, you can create custom reports and access comparative reporting. Overall, it will be hard to find a report that Mailchimp doesn’t offer. Winner: We have a tie! Both services offer equally robust reporting and analytics tools. Forms & Landing Pages HubSpot: Apart from handling your marketing campaigns, HubSpot offers decent lead-generation tools like registration forms and landing pages. The form builder lets you create standalone or embedded forms, either from scratch or by selecting a template. The available templates include use cases like payment forms, registration, newsletter sign-up, support ticket, and eBook download. Everything works as expected, so the only thing we would note is that the forms you can produce are simple in terms of design. Don’t expect anything unique or eye-catching. When it comes to landing pages, things get better. HubSpot lets you select a template from various themes (themes ensure a consistent website experience for visitors) that you can customize fully. For example, you can add CTA buttons, testimonial quotes, pricing cards, payment links, and more. You can even A/B test your pages for further optimization (absent in Mailchimp). On top of that, you can add smart rules so that visitors see a slightly different version of the landing page based on criteria like their country, language, etc. Finally, due to the integration with HubSpot CRM, whenever a form is filled on the landing page, contact data is automatically updated in the CRM system. Mailchimp: Mailchimp’s landing page builder offers similar drag-and-drop functionality. There are a bunch of templates available to choose from. You can add products, promo codes, signup forms, and social follow buttons to create a beautiful landing page. The main difference with HubSpot is that you don’t get as many customization options and can’t save the template you’ve customized for future use. Another thing to note is that you can’t start from scratch. As for the form builder, it is straightforward allowing you to create popup forms, embedded forms, signup landing pages, and contact forms to respond to customers directly from your Mailchimp Inbox. Winner: While both services offer decent lead generation tools, we found HubSpot’s offering to be more intuitive and easier-to-use. Also, landing page A/B testing is a vital tool to increase conversions and optimize your strategy. HubSpot vs Mailchimp: Email Deliverability If you want your campaigns to be successful (and reach the inbox), you need an email marketing tool with high email deliverability. Otherwise, you’re wasting both your time and effort. Emailtooltester’s team conducts regular deliverability tests to establish how good or bad a service performs compared to the others. Let’s see the results: Source As you can see, Mailchimp scores third with excellent average deliverability, while HubSpot's deliverability is categorized as poor. Of course, results may vary from sender to sender, but they are indicative of what you can expect from each marketing platform. Winner: The winner is Mailchimp with a considerably higher email deliverability rate. HubSpot vs Mailchimp: Integrations Integrations are important since they allow businesses to connect the services they use with each other and save time. Let’s see our two competitors. HubSpot: HubSpot offers an extensive list of integrations with eCommerce platforms, CRM systems, SEO tools, live chat, social media management, and more apps. Specifically, Hubspot’s platform has 1,738 integrations, so the possibility of not finding the app you want is low. Mailchimp: Mailchimp, on the other hand, has way fewer (330) integrations available. Despite that, Mailchimp’s Integrations Directory includes most popular apps like Shopify, Salesforce, WordPress, Wix, and Zapier. So, most users won’t face any problem integrating with their favorite apps. Winner: Based purely on the number of integrations, HubSpot should be crowned as the winner. However, both services integrate with the most popular apps that the majority of users will need, so we have a tie. HubSpot: vs Mailchimp: Customer Support HubSpot: HubSpot offers different levels of support depending on your plan. If you’re on a free plan, you can read one of the guides and tutorials, or seek answers through the HubSpot community. If you’re on the HubSpot Marketing Hub Professional trial (14 days), you can also use live chat support. All paid plan users get email and in-app chat support. For users of the Marketing Hub Professional plan and Enterprise plan, there’s also the option of phone support. Mailchimp: Free plan users have email support only for the first 30 days. After that, they’re left with guides and tutorials. For all paid plans, Mailchimp offers 24/7 live chat as well as email support. As for the Premium plan, users enjoy phone and priority support. Note: Mailchimp is notorious for having slow support times, according to user reviews. Winner: Based on our experience, HubSpot’s customer support team was fast to respond, delivering the required solutions to our queries. As a result, HubSpot takes this win. HubSpot vs Mailchimp: Pricing It’s time to compare the two tools in terms of their pricing. HubSpot: HubSpot is an expensive marketing platform, but its powerful features make up for this high cost. There is a free plan available, but it’s limited in terms of features. When it comes to paid plans, pricing starts at $20/month with the Marketing Hub Starter plan, ideal for startups and smaller businesses. To unlock HubSpot’s more advanced functionality, prices rise exponentially, and you need to pay $890/month for the Professional plan or $3,600/month for the Enterprise one. These two plans will be overkill for businesses with simple email marketing needs. Mailchimp: Mailchimp’s pricing consists of three paid plans and a free plan. The free plan, although popular in previous years, now allows up to 500 subscribers and 1,000 monthly emails. The most affordable plan, the Essentials plan, provides all the key features that most users need at $13/month. The most popular Standard plan ($20/month) includes more advanced functionality like advanced segmentation, AI tools, and powerful automation. For large teams or bigger businesses, there is the Premium plan ($350/month) that offers Mailchimp’s most powerful features. Winner: While both services have similar pricing on their popular plans, we believe that Mailchimp offers more at that price tag. However, if your business relies heavily on customer data, HubSpot could be a solid choice due to its great CRM. Top HubSpot and Mailchimp Alternatives If you’re unsure whether the above services meet your requirements or want to explore more options, worry not. Here are the top HubSpot and Mailchimp alternative services you can consider before making up your mind. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Powerful automation with a vast range of triggers Moosend is a top candidate when considering a HubSpot and Mailchimp alternative. This all-in-one marketing platform offers advanced functionality at a more competitive price. You get an intuitive email builder to create high-converting email campaigns as well as forms and landing pages to grow your list and promote your products. Among the platform’s strong points is marketing automation. You can create sophisticated journeys with the visual workflow editor and target visitors with personalized messages, abandoned cart campaigns, and product recommendations to increase your revenue. Finally, Moosend has rich, real-time analytics to monitor performance and a responsive customer support team to assist you in case you encounter issues. Why prefer Moosend: Powerful functionality at half the price of HubSpot and Mailchimp, and a minimal learning curve. 2. Constant Contact Pricing: Paid plans start at $12/month, 14-day trial Best Feature: Social media marketing tools Constant Contact is another great option to consider if you want a simple email marketing tool with powerful event management options. The platform starts cheaper than HubSpot and Mailchimp, and it is very easy to use. Among other things, you get autoresponders to send timely email communications and personalization tools to deliver emails that feel personal. Constant Contact has also a marketing CRM to store your contacts’ information. Finally, this platform comes with social media tools to build a complete digital marketing strategy. Why prefer Constant Contact: Simple email marketing tool that can cater to all your digital marketing needs. 3. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products and subscriptions MailerLite is another alternative solution popular for its ease of use and competitive pricing. This email marketing platform has an intuitive email builder with various customization options to suit both beginners and advanced users. The tool provides solid automation with autoresponders and multi-trigger automation journeys. With MailerLite, you can also build your website or blog. Last but not least, the platform allows you to sell digital products and subscriptions, which can be handy for eCommerce. Why prefer MailerLite: Pre-built content blocks for fast campaign creation. Additional Resources to Check Here are a few resources to help you choose the right tool for your needs: Mailchimp Review Mailchimp Alternatives HubSpot Alternatives ActiveCampaign vs Mailchimp Best email newsletter services HubSpot vs Mailchimp: The Verdict We hope that after reading this article you have a better understanding about which tool can help your business thrive. In short, HubSpot will be a better fit for businesses with larger budgets, experienced marketers, and longer buyer lifecycles that involve sales teams. If you require a simpler tool to cover your email marketing needs and lead generation, then Mailchimp is for you. --- ### 9 Effective Nonprofit Newsletter Templates for Different Needs > Grab one of these premade nonprofit newsletter templates and promote your fundraising and awareness activites to your audience. - Published: 2024-11-06 - Modified: 2025-01-07 - URL: https://moosend.com/blog/nonprofit-newsletter-templates/ - Categories: Email Marketing, Email Templates - Levels: Beginner From promoting fundraising activities to building trust-based relationships with donors, partners, and volunteers, non-profit organizations have a lot to tackle daily. And crafting emails that will engage and drive their audience can be challenging with so many tasks waiting to be resolved. Thankfully, there are plenty of nonprofit newsletter templates, with clear layouts and thoughtful design catering to diverse needs to save time. Explore 9 beautiful designs from popular platforms, find your favorite one, and customize it easily based on your needs. Moosend’s Non-Profit HTML Email Templates Moosend is an email automation platform with excellent design and personalization capabilities. Plus, we offer a discount to nonprofits to help them promote their causes far and wide. Tailor the templates below using the drag-and-drop email editor and add your brand assets with ease. 1. Nonprofit fundraising email template Customize it Non-profits supporting health causes have a significant mission. Spread your cause to the right people to offer better support and resources to patients and caregivers facing crucial life challenges. Tailor this non-profit newsletter template and explain to subscribers why they should join forces with you to gain more donations. You can also use the exact design to promote your breast cancer awareness activities by tweaking the copy. Pro tip: Use a captivating email subject line that reflects the purpose of your email to increase the open rate. Make it up to 50 characters to be responsive for different devices. 2. Nonprofit awareness email template Tailor this Share your causes and find like-minded people who will join the movement. This email template is perfect for environmental causes but can be easily adjusted for other purposes, such as education or human rights. Plus, add tangible information, such as statistics and tips, to invite readers to act. Stick to the benefits of taking action and nurture them through a drip campaign series with different content they might be interested in to meet your goals. Pro tip: Ensure that the primary call-to-action button stands out from the rest of the text and is written in actionable language–e. g. , Donate now–to boost click-through rates. 3. Happy Pride email template Grab this template Non-profits stand up for important causes, including gender equality and LGBTQ awareness. Celebrate Pride Month by customizing this simple yet powerful template. You can also save it in your library and adjust it based on your needs. For instance, adapt the message to your story or purpose and replace the visuals and fonts to suit your branding. If you sell dedicated products as part of your fundraising activities, tailor the CTA button to transfer your readers to your website. Pro tip: Add an unsubscribe button at the email footer to reduce spam complaints and secure high email deliverability. Design an email from scratch with Moosend If you want to create your own email newsletter template, use Moosend’s template builder and save it for future use. Choose the layouts and assets that suit you and design impactful emails without coding and design expertise. You can also request a free trial to experiment with our editor and features. Try Moosend Stripo’s Nonprofit Newsletter Templates Stripo is a well-known email template builder with various non-profit email templates to create campaigns for different intents. You can easily integrate it with multiple ESPs, including Moosend and Mailchimp, to contact your email list in simple steps. 4. Giving Tuesday email template Inform new members and potential donors how they can support your organization with an awareness email using this template. The head title puts the reader straight to the point, followed by inspiring copy. It has three call-to-actions to attract people with different intents. The donation option prevails, as it’s added multiple times throughout the email content, including the header and the visual at the top. You can easily customize the layout and enrich it with different visual elements if needed. Pro tip: Add social media buttons in the email footer to invite subscribers to more channels and nurture them where they usually spend more time. 5. Success stories newsletter template Potential donors, beneficiaries, and volunteers need evidence about a non-profit’s contribution. Use this template to explain how donations have helped the cause you stand up for by portraying real stories from real people. This way, you’ll create an emotive email campaign that will make an impact. You can add an interview or a testimonial of someone whose life was shifted in a better way through your support. Plus, place more donation options to invite people to be part of new stories. Pro tip: Leverage social proof to make volunteers and donors feel more trust in your non-profit organization and increase donations. 6. Thank-you nonprofit newsletter template Create a welcome email for new donors and thank them for their contribution. This template includes all the causes supported by the NPO, describing the impact you’ve had so far through donations. At the end of the email, they’ve added a section with a brief introduction of the organization to bring more awareness. Tailor this email using your logo and brand guidelines using the user-friendly email editor. Pro tip: Add a Preference Center to collect personal information from new donors and subscribers to create more targeted email campaigns. Beefree’s Nonprofit Email Newsletter Templates Let’s explore some top non-profit newsletter templates from another email template builder–Beefree. It’s seamlessly integrated with platforms such as HubSpot, Salesforce, and Gmail and helps you export templates with ease. 7. Event invitation email template Looking for a template to invite your target audience to a fundraising webinar or workshop? Use this beautiful design and tailor it based on your needs. Mention everything they need to know about the upcoming event, such as date and location, to register and attend in time. Plus, include information about your speakers, especially their expertise and contribution to your cause, and their social media to introduce them successfully. Pro tip: Create a sense of urgency with phrases such as “Now” and “limited time” to increase your attendance rate. 8. Acts of Kindness newsletter template Create a vibrant email campaign for Acts of Kindness Week to inspire your subscribers to do good. This template includes all the ways someone can support an NPO, but you can easily tweak the newsletter content based on your intents. For example, add blog post resources with personal stories to have a bigger impact on your audience. This design stands out due to its high-quality visuals. You can use it to promote different causes by adjusting the images and copy. Pro tip: Add your organization’s mission in your email content to attract like-minded people who share the same cause with you. 9. Generic nonprofit email template This email template has everything someone would like to know about a non-profit organization. From ways of support to upcoming events, create an informational email for new members and prospective donors that leaves no room for second-guessing. You can also shorten this non-profit newsletter template and create an automated workflow to nurture your audience at different times. Finally, its colors and style make it perfect for non-profits with various causes, such as human rights and environmental awareness. Pro tip: Use an email service with automation capabilities to set up email sequences easily and engage your audience. Nonprofit Email Newsletter Examples to Get Inspired Check out these email examples by significant non-profit organizations and why they work: UNICEF's simple awareness campaign Subject line: Water is beautiful UNICEF created a simple yet powerful email campaign to engage their audience portraying one of their recent initiatives. Why it works: It has a beautiful visual of children enjoying clean water. The CTA button is written in actionable language to get more click-throughs. The subject line is attractive and reflects the email content. Charity Water testimonial campaign Subject line: A new way of life for Srey. Charity Water created a campaign with a more emotional touch to show members the importance of their contribution. Why it works: They added the story of a woman whose life quality improved because of the donations. They showcased the product they used to provide her with safe and clean water. They placed a thank you note at the end, emphasizing the importance of the donation. Help For Heroes welcome email Subject line: Thank you for signing up! Source Help for Heroes–a UK Veteran charity–created a welcome email for new members with products they can buy to support the cause. Why it works: They’ve personalized the email intro by adding the recipient’s name. The main CTA button stands out from the text, and they’ve also included the bestsellers. They added a rating scale with positive reviews to make new subscribers show trust in them. American Red Cross informational email Subject line: Give. It’s never been easier. American Red Cross sent an email to inform members how to book a blood donation appointment online. Why it works: The email subject line reflects the email content. They simplified the donation process and added a “Schedule Now” CTA button to create urgency. They added terms and conditions in the email footer to be more transparent. Create Nonprofit Newsletters that Make an Impact Designing a beautiful non-profit email is easier than ever considering the abundance of email templates online. Find a design that suits your message and purpose and customize it in simple steps. Are you looking for an email service to manage everything in one place? We support you so you can support causes by offering a generous non-profit discount. Sign up for a Moosend account, choose one of our templates, and customize it based on your needs. --- ### Moosend SMTP Vs Transactional API: Which Is Right For You? > Explore Moosend's SMTP and Transactional API to find the best fit for your email strategy, balancing simplicity, scalability, and security. - Published: 2024-11-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/smpt-vs-transactional-api/ - Categories: Email Marketing, Email Deliverability - Levels: Advanced, Intermediate Businesses often choose between sending emails using SMTP or a Transactional API. While both serve the same purpose, they vary in complexity, speed, scalability, and functionality. Choosing the right method depends on your unique needs and goals. This post breaks down the key differences between SMTP and Transactional APIs, with practical examples to help you decide which option best fits your email strategy. SMTP vs. Transactional API Here's an overview of the advantages of Moosend's SMTP and Transactional API. Feature SMTP Transactional API Integration Easier, simpler More complex (requires coding) Speed Faster, connection overhead Slower/limited, more efficient Scalability Limited for high-volume Highly scalable Features Basic email sending Advanced (templates, etc. ) Error Handling Basic bounce notifications Detailed logs, real-time feedback Security SSL/TLS, username/password API tokens, more secure Let’s dive into each option to see how they compare. 1. Integration complexity Moosend SMTP SMTP (Simple Mail Transfer Protocol) is a standard for sending emails that most email systems already support. The integration process is straightforward: you provide the SMTP server credentials, which include the host, port, username, and password, and you're ready to send emails. For example, if you're setting up a "Forgot Password" email in a third-party application, you would simply enter the SMTP settings to start sending through our service. Moosend Transactional API Integrating a Transactional API, on the other hand, requires a bit more development work, as it involves writing code to interact with the API. However, this extra effort brings more customization and control. You can design specific transactional emails, like "Order Shipped" notifications, where the API allows you to pull dynamic shipping details from your system directly into the email. Example Moosend SMTP (Forgot password): A third-party service, such as a CMS, may only need the SMTP credentials to send a password reset email, making it quick and easy to set up. Moosend Transactional API (Shipping details): You might use the Transactional API to dynamically include tracking numbers and personalized content for a shipping confirmation email. You can create the email template once and manage it directly from our platform. 2. Speed and performance Moosend SMTP SMTP is typically faster for immediate email delivery, as it only requires establishing an SMTP connection and performing handshakes before sending the email. The downside is that the connection may need to be re-established multiple times, especially for bulk emails. Moosend Transactional API While Transactional APIs may be slightly slower due to the overhead of RESTful protocols, they can process multiple messages more efficiently by batching emails (up to 50 per request). This is ideal for situations where speed is less critical, but batching and high-volume handling are important. 3. Reliability and scalability Moosend SMTP SMTP is reliable for smaller email volumes but struggles with high-volume transactional sending. If you’re sending large campaigns, using either the UI or API is better. SMTP was designed for transactional emails, not for sending massive bulk campaigns. Moosend Transactional API APIs are built for scale. They can handle higher volumes of emails, providing better reliability, retry mechanisms, and resilience against network or server disruptions. If your business requires sending thousands of transactional emails daily, the Transactional API is your best bet. 4. Features and functionality Moosend SMTP SMTP is more basic and primarily focused on sending emails. If you're looking for advanced features like templates or A/B testing, SMTP won't provide them. You'll need to manage everything externally, including creating the email content and copying/pasting HTML code into your third-party system. Moosend Transactional API The Transactional API, on the other hand, offers more advanced features. It allows you to manage templates, A/B test email content, and get detailed insights through reporting and logs. If speed is crucial and you want to use the editor for your transactional emails, the API allows you to do that directly on the platform—saving you from the hassle of managing HTML code manually, as you would with SMTP. 5. Error handling and monitoring Moosend SMTP SMTP provides basic error handling. You might receive bounce notifications but won’t get granular details on delivery status or specific errors. Moosend Transactional API In contrast, the Transactional API offers more advanced monitoring and error handling. You’ll receive real-time feedback on delivery status, whether emails were opened, bounced, or marked as spam, and be able to take action if necessary. 6. Security Moosend SMTP SMTP can be secured with SSL/TLS encryption, but it generally relies on traditional username-password authentication, which may leave it more vulnerable if not properly configured. Moosend Transactional API: APIs typically use token-based authentication (API keys), which is more secure and easier to manage. Transactional APIs often include additional security features, such as rate limiting and data encryption, making them safer for businesses handling sensitive information. The Best Solution for Your Email Needs SMTP and Transactional APIs offer distinct advantages, depending on your email needs. SMTP is ideal for simplicity and quick setup, especially for low-volume, straightforward emails like password resets. In contrast, Moosend’s Transactional API is suited for prioritizing functionality, scalability, and security, offering advanced features like template management and detailed error handling for high-volume emails. You can choose the best solution to optimize your email strategy and ensure smooth, effective campaign delivery by evaluating your specific needs. --- ### 8 Best Transactional Email Services [2025] > Looking for the best transactional email services with high email deliverability, fast delivery and reliable analytics? Learn more inside! - Published: 2024-10-31 - Modified: 2025-01-07 - URL: https://moosend.com/blog/transactional-email-services/ - Categories: Email Marketing, Software - Levels: Beginner Selecting a reliable transactional email service is crucial for a business. Why? Transactional emails contain important information specific to the recipient, such as a password reset, a welcome email, an order confirmation, or a new device login. Customers expect to receive these emails. If they don’t receive them (i. e. , if emails go to the spam folder), or if they don’t receive them on time, they get frustrated and may start complaining. That’s why you should select a trustworthy transactional email service that lets you send emails via SMTP relay or an API. Below you’ll find the top solutions along with their pros and cons. Disclaimer: The information below is accurate as of November 2024. What Makes a Great Transactional Email Service? Picking a transactional email service can be tricky since there are various options with seemingly similar functionality. Here are some areas to focus on: Easy setup: Whether you’re a developer or not, it should be easy to log in to the platform and set it up. Deliverability: Transactional email apps need to have excellent email deliverability to ensure messages reach subscribers’ inboxes on time. Affordability: These tools are an investment for businesses, so ideally, they should have a competitive pricing model. Customer support: Transactional emails are vital for a business, so you need to have quick and reliable support when a problem arises. An extensive knowledge base can also provide useful help. Customization options: Customers expect branded transactional emails with your logo and unique designs. A great transactional service should make designing and white-labeling your emails effortless. Before making your final choice, you can look at user reviews and benefit from any free plans or trials these services offer. This way, you can make a more educated decision. Best Transactional Email Services: Quick Comparison Below you’ll find a quick comparison between the top transactional email service providers: Pricing Free plan/trial Key Features Moosend $9/month - Unlimited email sending SendGrid $19. 95/month Yes (limited) Drag-and-drop email design Mailchimp $20/block (each block is 25K emails) Yes (demo) Great email deliverability Postmark $15/month Yes (limited) Fast and reliable email delivery Mailgun $15/month Yes (limited) Deliverability testing tools Amazon SES $0. 10/1000 emails Yes (limited) Cheap email sending Brevo $15/month Yes (limited) Complete marketing suite Mailjet $17/month Yes Comprehensive API Now let’s explore them in more detail. 1. Moosend Pricing: Starts at $9/month Moosend is among the best transactional email services offering excellent email deliverability and affordable pricing. The platform lets you send all types of transactional emails like order confirmations, password reset messages, and invoices. What’s great about Moosend is that there is no limit on the number of emails you can send (whether transactional or marketing emails). This transactional email provider has fully customizable plug-and-play transactional email templates, so you can save time and showcase your brand the way you want to. The drag-and-drop editor is user-friendly, while the AI Writer can provide useful inspiration for unique messages. These features are found on the Moosend+ plan, which is a custom plan that you create based on your needs. Moosend can also be a great choice if you want a single platform to manage your marketing email campaigns. The platform has advanced marketing automation capabilities, letting you set up personalized, triggered messages that target subscribers based on their actions. You can also segment your list for better targeting and create “smart” campaigns with the help of conditional logic (hide or show certain email sections based on set criteria. ) Moosend comes with robust analytics and a tracking system perfect for monitoring email performance. Finally, the platform can be integrated with WordPress and other popular services including eCommerce platforms and CRM software. Moosend Features Unlimited email sending Powerful marketing automation Spam testing tools List management Subscription forms and landing pages Integrations with CRM, eCommerce, CMS, etc. Pros Affordable pricing (yet advanced functionality) Great email deliverability Cons 30-day free trial (but doesn’t include transactional emails) Pricing Moosend doesn’t offer a free version that includes transactional email functionality. Paid pricing starts at $9/month giving you access to transactional emails (SMTP server), advanced marketing automation, and more. For complete control over the design of your transactional emails, you need the Moosend+ plan. You'll get all the Pro features, plus the add-ons of your choice (including Transactional API) at a custom price. 2. SendGrid Pricing: Starts at $19. 95/month, limited free plan SendGrid is a well-known platform for marketing campaigns and transactional emails. Among its best features are the intuitive email editor that lets you fully customize your transactional messages, and its deliverability insights. The platform also offers a wide variety of email templates, which are ideal for customizing and branding emails. For instance, you can add your brand logo, change the design, or even add your own custom code. However, most of the available designs are better suited for marketing purposes rather than transactional campaigns. With SendGrid you also get email testing tools. For example, there is an inbox rendering feature that lets you test how your emails will look on different devices. What’s more, the platform has comprehensive analytics so you can improve your emails based on actionable data. Overall, SendGrid is a reliable tool that can handle both your marketing and transactional email campaigns. Nevertheless, we wouldn’t recommend it if you plan to set up complex or advanced automation workflows. SendGrid Features Event webhooks Delivery optimization tools (SPF, custom DKIM, suppression management) Support for multiple frameworks (Java, PHP, Go, Python, C#) Email validation (on more expensive plans) Pros Comprehensive analytics Great email delivery rates Cons Among the most expensive platforms Not ideal if you want easy-to-use automation Slow/expensive customer support Pricing This transactional email platform has a free plan allowing you to send 100 free emails per day. For more, you can purchase a paid plan starting at $19. 95/month for 50K emails/month, access to dynamic templates, and more. 3. Mailchimp Pricing: Starts at $20/block, limited free version Mailchimp is also among the best transactional email services in the market. It offers transactional emails as a paid add-on through the Mandrill app. As such, this solution is mostly suited for users already using Mailchimp for their marketing campaigns. Otherwise, you’ll have to create a Mailchimp account to use Mailchimp Transactional Email. Navigating the platform is fairly easy since the tool provides robust API documentation. Despite that, you may still need some help from your engineering team to set things up correctly. Unlike other transactional services, Mailchimp doesn't have any drag-and-drop functionality to customize emails with your logo, images, etc. Nevertheless, you can apply automatic rules to inbound or outbound emails, triggering specific actions when events or messages meet the criteria you’ve set. Finally, this transactional email platform offers strong analytics, including pre-built dashboards and an export API. Mailchimp Features Email automation Branded URLs Automatic loop registration Robust API documentation Pre-warmed dedicated IPs Pros All-in-one marketing platform Strong analytics Cons No email customization options (unless you have coding knowledge) Setup isn’t easy (you’ll probably need help from your engineering team) Pricing Mailchimp Transactional Email offers 500 free emails to new transactional email users. As for the paid options, you purchase blocks. For example, you can send 1 to 500,000 emails by purchasing 1-20 blocks at $20/block (each block is a credit for 25,000 emails). 4. Postmark Pricing: Starts at $15/month, limited free plan Postmark is an email delivery service that focuses on delivering your emails to subscribers’ inboxes. It’s a tool ideal for developers, with straightforward documentation and great customer service. Among its top features are the fast email delivery and a library of transactional email templates. The latter covers instances like confirmation emails, welcome messages, password reset emails, trial expirations, and user invitations. The email editor gives you full control over the customization of the templates, so that they fit your needs. If you also want to send bulk emails, Postmark has you covered. The main difference with other providers is that this service delivers your bulk emails through a separate sending infrastructure so that your deliverability remains high. Last but not least, the main “pain point” of this solution is that it doesn’t offer list management or marketing automation features out of the box. Postmark Features Well-designed pre-made email templates Spam score checking Two-factor authentication (2FA) for data security Webhooks 45 days data retention Pros Lightning-fast email delivery Best-in-class deliverability Cons You need coding knowledge to customize your emails No list management and marketing automation features Pricing Postmark’s transactional email platform has transparent pricing based on the number of transactional emails you send. It starts at $15/month for up to 10K emails. If you want to start free, the tool offers a free developer plan with 100 test emails per month. 5. Mailgun Pricing: Starts at $15/month, free plan Mailgun is a great solution for developers who need a scalable, feature-rich platform to deliver transactional emails. Its robust API enables developers to easily integrate the platform into their applications, automating the sending of transactional emails. With Mailgun, you can customize email workflows, create templates via the API, and schedule emails. What’s more, you get advanced features like email tracking, detailed analytics, and inbound email processing, allowing you to track essential performance metrics. Mailgun also offers the option for dedicated IPs, while you also benefit from email validation tools that help boost deliverability, ensuring emails reach users' inboxes. Compared to other Mailgun alternatives, though, this service may lack some beginner-friendly features. Regarding pricing, Mailgun may not be among the most affordable solutions, but it offers powerful functionality. Mailgun Features Email template builder RESTful email APIs and SMTP relay Link tracking Detailed documentation Pros Reliable platform for transactional emails Email address validation tools Cons Mixed customer support reviews Expensive pricing Pricing Mailgun’s pricing starts at $15/month with 10,000 emails/month included. If you want to start free, there is a free plan letting you deliver 100 emails per day. 6. Amazon SES Pricing: $0. 10/1000 emails, free tier for apps hosted in Amazon EC2 Amazon Simple Email Service (Amazon SES) is a service that lets you deliver high-volume email campaigns and manage incoming emails at scale. This option is particularly handy for those who are already using AWS infrastructure and EC2. Its biggest selling point is the low pricing. But this comes at a cost. Unlike other transactional email services, Amazon SES doesn’t have features like automatic bounce handling, spam complaints processing, or rich analytics. Among the platform’s functionality are sender reputation metrics, suppression management, and email templates. You can also purchase a dedicated IP (at an extra cost). All in all, Amazon SES is a simple but reliable email service best suited for more technical teams looking for basic email functionality. Amazon SES Features Bulk and transactional emails Reputation monitoring Supports authentication methods like SPF, DKIM, and DMARC Choose the region of the servers (global infrastructure) Pros Inexpensive solution Robust security features and spam protection Cons Requires a lot of manual work to set up some functions Lacks deliverability insights Pricing Amazon SES transactional email software has a free tier allowing 3,000 message charges/month (for the first 12 months). A single email equals one message charge. Paid plans follow a pay-as-you-go model with $0. 10 per 1,000 emails. 7. Brevo Pricing: Starts at $15/month, free plan Brevo is a complete marketing platform and CRM suite that includes transactional emails in its offering. Getting started will be fairly easy even for beginners, since you need to follow a three-step wizard. Upon reviewing the service, we discovered that Brevo allows you to send emails without adding and verifying the sending domain. You can use a free email address, but this could negatively impact your deliverability. With Brevo you can use automation for both emails and SMS, deliver WhatsApp campaigns, and run Facebook ads. So, overall, it’s a full-fledged marketing platform that can cater to the needs of both smaller and larger businesses. The main downside of this transactional email service is the inconsistent email deliverability rates. Nevertheless, Brevo is a great option if you can benefit from its versatile functionality. Brevo Features Dynamic templates Real-time email statistics GDPR compliance Dedicated IP address (add-on) SMS marketing Pros Complete email marketing suite (includes a CRM) Effortless integration with services like WordPress, WooCommerce, and Shopify Cons Pricing model isn’t very flexible Inconsistent deliverability Pricing Brevo’s Messaging API has a free plan allowing 300 emails per day. Paid options start at $15/month for up to 20K emails/month. Transactional emails can also be sent using your Marketing Platform email credits. 8. Mailjet Pricing: Starts at $17/month, free plan Mailjet is a robust transactional email service that caters to businesses looking for reliable and scalable email solutions. This tool is known for its user-friendly interface and powerful API. One of its standout features is the real-time analytics dashboard that helps users monitor email performance (delivery rates, open rates, click-throughs), ensuring that crucial emails reach their recipients promptly. Moreover, this transactional email software integrates seamlessly with various platforms and programming languages, making it a go-to solution for developers. Its API provides flexibility for customizing email workflows and personalizing content, enhancing the customer experience with relevant and timely email messages. If your business handles high transactional email volumes, Mailjet’s infrastructure ensures scalability and reliability, so your emails get delivered even during peak periods. What’s more, its GDPR compliance and strong data security features ensure that businesses can trust Mailjet with their sensitive information. All in all, Mailjet is a comprehensive transactional email service suitable for growing businesses, providing both ease of use and advanced technical capabilities. Mailjet Features Drag-and-drop email builder A/B testing Real-time collaboration on emails Logs to easily pinpoint and fix problems Pros Newsletter editor included in the price Generous free plan Cons Complicated setup Sometimes customer support is slow to respond Pricing Mailjet has a free plan available for up to 6,000 emails/month (200/day). Paid plans start at $17/month and include 15,000 monthly emails, unlimited contacts, and more. Which Transactional Email App Should You Use? If you're already using an email marketing tool that has transactional email functionality, we suggest starting from there. If that service doesn’t suit your needs or you want to switch, you’ll have to look for an app with a primary focus in transactional emails. In case you want a platform that combines the best of both worlds with powerful options to set up automated emails, you can give Moosend a try by creating a free account. --- ### What Is Email Fatigue And How To Overcome It [2025] > Stop email fatigue in its tracks. Boost engagement, protect your sender's reputation, and drive better marketing results. - Published: 2024-10-25 - Modified: 2025-05-07 - URL: https://moosend.com/blog/email-fatigue/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner Email fatigue is a problem we’ve all experienced, often without realizing it. Think about the last time you opened your inbox, only to find it flooded with emails you quickly ignored or deleted. It’s not just time-consuming—it disrupts your communication. Just like how a cluttered inbox frustrates you, imagine how your customers feel when they receive too many emails from you. This leads to email burnout, where subscribers feel overwhelmed, start to disengage, and eventually unsubscribe from your list. To prevent this, focus on sending content that matters and respects your audience’s time. This ensures your emails are not just opened but also valued and acted upon. Email fatigue is a real issue that can hurt your marketing efforts. Are you willing to risk losing subscribers and sales or find a solution? What is Email Fatigue? Email fatigue, or email burnout, occurs when someone becomes overwhelmed, frustrated, or disengaged from receiving too many messages. This overload can negatively impact a person’s well-being, leading to stress and a lack of productivity as they struggle to manage incoming emails. For example, imagine signing up for a newsletter from a brand you like. At first, you enjoy the emails, but over time, they send you daily updates, many of which aren’t relevant to your interests. Eventually, you stop opening them or unsubscribe because it’s too much to handle. The Impact of Email Fatigue on Your Email Marketing Strategy The following stats show that email burnout is a major challenge for every business relying on email marketing. 51% of participants state that the most common reason for unsubscribing from marketing emails is receiving them too frequently. (Hubspot) Half of Millennials and Gen Z tend to overlook company communications that lack personalization, while 73% expect companies to engage with them instantly. (Salesforce) 91% of marketing executives are somewhat aware of potential issues with inconsistent messaging or overlapping campaigns. (Optimove) If ignored, email burnout will start to affect more than just your subscribers—it will have a direct impact on your email marketing campaigns and overall brand performance. Lower open rates: Overwhelmed recipients are less likely to open future emails, leading to fewer conversion rates and decreased profit. Increased unsubscribes: When emails lack value, recipients unsubscribe, shrinking your audience and signaling a loss of interest, making re-engagement harder. Reduced engagement: Email fatigue lowers engagement across all channels, not just emails. When subscribers stop opening emails or unsubscribing, they lose touch with your brand, leading to disengagement from your social media, website, and other platforms, weakening your overall marketing efforts. Bad deliverability rates: High unsubscribe rates and low engagement signal to email providers that your content isn’t valuable. Hence, they filter your campaigns into spam, harming your email deliverability. Increased bounce rates: Sending emails to outdated or inactive addresses increases bounce rates, which can lead to penalties from email providers. Negative brand perception: Sending subscribers sales content without addressing their needs will make them view your emails as spam and lose trust in your brand. Wasted resources: Investing time and money into emails that are ignored or deleted wastes valuable resources. Risk of losing to competitors: As subscribers disengage, they’re more likely to choose competitors, risking loss of market share and loyalty. What are the Causes of Email Fatigue? While the overwhelming number of emails seems to be the main cause of email burnout, several other factors contribute to this issue, including repetitive and irrelevant content, and poor timing. To ensure a smooth email marketing experience for your audience, it's crucial to be aware of all the causes to tackle the problem for good. Sheer volume of emails Receiving too many emails in a short period quickly leads to fatigue as it becomes difficult to manage and prioritize messages. Instead of reading your emails, recipients try to keep the inbox clean. This leads them to mass deleting emails, especially when they repeatedly come from the same sender. Repetitive and irrelevant content Emails that don't match the recipient's interests or needs lead to disengagement. Repeatedly receiving similar messages only worsens this, making the emails feel less valuable and causing disinterest. For example, if someone keeps getting promotions for products they've never shown interest in, they'll likely stop opening those emails altogether. Also, if you keep sending them emails regardless of their preferences, they will hit the unsubscribe button. Lack of personalization Generic emails that don’t address the recipient’s needs come across as impersonal. This often makes them feel like they’re just part of a mass email list, which reduces trust and engagement. Poor timing Sending emails at the wrong times is another major email burnout cause. For example, receiving several sales emails in one day can be annoying, causing recipients to ignore or delete them. Similarly, emails sent late at night or on weekends will appear disruptive. Overusing promotional content When your campaigns are too focused on promotions without offering any real value, subscribers lose interest. For example, if a brand keeps sending the same discounts and sales offers without mixing in helpful tips, industry insights, or real customer stories, subscribers will eventually lose interest in the brand and see the emails as repetitive and uninspiring. Fear of missing out on important information (FOMO) The fear of missing important information in irrelevant emails forces recipients to constantly check their inboxes. This adds to their fatigue and makes them less willing to engage with future emails when they become exhausted. How to Overcome Email Fatigue in Simple Steps In the following section, we’ll see the best ways to tackle the problem and help you prevent it from happening again. 1. Clean up your email list Subscribers who suffer from email fatigue will clean their inbox at some point and unsubscribe from newsletters they’re not interested in. On your end, you can be proactive and clean your email lists to make sure you're only targeting active subscribers. This strategy gives you higher engagement rates and fewer unsubscribes. It also improves deliverability by signaling to email providers that you send relevant emails, mitigating the risk of ending up in spam folders. An engaged list ensures that your emails reach those who are more likely to interact with them, keeping your campaigns efficient and your audience happy. Further reading: Check out our full guide for more email list hygiene best practices. 2. Segment your audience Email list segmentation must be an ongoing part of your list-building process. By continuously dividing your contacts into specific groups based on demographics, behavior, interests, or engagement levels, you ensure subscribers receive content that resonates with them. For instance, by creating a dedicated segment of disengaged users—e. g. , those who haven’t opened emails in a while—you can either remove them from your list or re-engage them with a series of targeted campaigns, such as exclusive offers or personalized recommendations. Penguin Books uses this tactic to find inactive subscribers and encourage them to reconnect with the brand. 3. Use email personalization Personalization is another powerful tool to not only combat email fatigue but also build better relationships with your audience. There are various types of personalization you can implement in your emails, such as adding the subscriber’s name in the subject line, addressing them by name in the email body, or even creating campaigns automatically based on their actions and behaviors, such as purchase history. For example, you can use browsing behavior data like Cheekbone Beauty to craft personalized emails that solve the recipient's pain points. This ensures the content is spot on. Tip: The easiest way to implement personalization is to add your subscriber’s name to your email subject line. How to implement: Advanced email marketing platforms, like Moosend, offer powerful personalization features. They allow you to use the data you collect to personalize the user experience at every touchpoint. Try Moosend 4. Write compelling subject lines Subject lines are your first impression, and boring or spammy ones will lead your subscribers to unsubscribe. Avoid being repetitive or using clickbait. A clear, honest subject line that sparks curiosity or offers value is much more effective. Set the right expectations from the start. Keep it simple, direct, and relevant to your audience. If you're using their name, make it feel natural. For example, instead of "The sale is on” try ", your exclusive offer is waiting! " Further reading: For more tips on how to write great subject lines, check our subject line best practices guide. 5. Create valuable email copy No one has time for long, drawn-out emails like the one below. And that’s not even half of it. Respect your readers' time by keeping your email copy concise, clear, and valuable. Avoid large blocks of text and use bullets if you need to add more information. Focus on solving a problem or addressing a need. Don’t fill your email with unnecessary fluff; instead, provide actionable insights or offers that matter to your audience. Moreover, use friendly, conversational language, but make sure it still fits your brand’s tone. Lastly, give your readers a clear reason to stay engaged with your message and take action. Even if everything else is done right—segmentation, personalization, and timing—a poorly structured email can still overwhelm them. 6. Pay attention to your email design Even with the best content, bad design can kill your email’s potential. Think about readability first: avoid too many visuals, choose email-safe fonts that are easy on the eyes, and ensure your layout is clean. Slow-loading videos or big images will frustrate your readers and make them hit delete. Simplicity wins. Stick to a design that draws attention to the message, not distracts from it. source Your goal is to make sure your content shines and your readers don’t get overwhelmed or lost in the clutter. 7. Find the best email frequency and timing Based on Moosend's analysis, Thursday has the highest open rates, followed closely by Tuesday, while Saturday has the lowest. For the best time of day, 8-9 am proves to be the most effective, with open rates dropping after 6 pm. As for email frequency, sending 2-5 campaigns per month has the best results, balancing engagement without overwhelming your target audience. Even if you plan to send ad-hoc campaigns—such as those related to sales or holidays—it's crucial to plan your emails. For example, during Black Friday, inboxes are flooded with offers. Sending too many emails at once will overwhelm your subscribers, leading them to ignore your messages. With a well-planned email calendar, you can space out your emails to maintain the right frequency and avoid getting lost in the crowd. Get the template Lastly, consistency is also key to combating email fatigue. If you send your newsletter on the same day and time regularly, your subscribers will learn to expect it, which reduces unpleasant surprises and helps build anticipation. 8. Set up a preference center The best way to help your audience and keep your sales intact is to give them control over what they receive. Allow them to select how often they receive your emails and what type of content they want to see, prioritizing personalized experiences. You can inform your recipients through a dedicated email campaign like KonMari does. Then, let them choose what interests them through your preference center. When subscribers can adjust these settings themselves, they’re more likely to stay engaged with your messages because they feel in control of their inbox. 9. Focus on mobile optimization Many recipients check their emails on their phones. When emails aren’t optimized for smaller screens, they can be frustrating to read. With 43% of email opens happening on mobile devices, ensuring your mobile-friendly campaigns is more crucial than ever. If your emails suffer from unresponsive email design, bad fonts, or slow loading, recipients are more likely to delete them or unsubscribe. If you aren’t optimizing for mobile, you need to start now. The most effective method is to edit your campaign through the mobile preview feature of your platform and fix common unresponsiveness issues. Additionally, choose responsive templates to customize your emails quickly and save time. This way you won’t have to worry about them. Tip: Make sure you select the appropriate, email-safe fonts for your campaigns, such as Arial and Times New Roman. 10. Diversify your campaigns To avoid repetitive emails, mix and match different types of content to appeal to your audience’s diverse interests and needs. For example, in September, businesses have various opportunities to create engaging campaigns. Start with a Labor Day sale to attract shoppers looking for holiday deals. Follow that with back-to-school promotional emails, targeting students, parents, or educators preparing for the new academic year. source Later in the month, you could offer educational content in honor of the International Day of Peace, showcasing your brand’s commitment and humanitarian actions. To achieve campaign variety in your strategy, you can use the following types of emails: Promotional: Discounts, special offers, or sales. Educational: Tips, how-tos, or industry insights. Newsletters: News, updates, and curated content. Product recommendations: Personalized suggestions based on past behavior. Re-engagement emails: Campaigns aimed at bringing back inactive subscribers. Further reading: For more, visit our monthly email planner series focusing on September email campaigns. 11. Set up re-engagement campaigns After cleaning up your email list and segmenting inactive subscribers, you can create targeted campaigns designed specifically to re-engage these users. One powerful way to manage this process is by using marketing automation to set up automated re-engagement sequences that deliver the right message at the right time. For example, you might start with a “We Miss You” email, followed by a special offer or exclusive content if the user doesn’t interact with the first message. Source Automation not only saves time but also helps you target your audience when they’re most likely to re-engage. 12. Collect subscriber feedback Use surveys, polls, or feedback buttons in your emails to ask how often your subscribers want to receive messages and what content they find most useful. This helps you optimize your strategy based on direct input, ensuring your emails stay relevant and appreciated. Source By showing subscribers that their feedback matters, you improve engagement and reduce the chances of overwhelming them with unwanted emails. 13. Monitor engagement metrics regularly Keep email fatigue in check by tracking key metrics like open rates, click-through rates, unsubscribe rates, and spam complaints. A sudden change in any of these areas can indicate a resurgence of message fatigue. Furthermore, regularly reviewing these numbers lets you act quickly to adjust your email frequency, content, or targeting strategies. This proactive approach helps prevent future instances and ensures that your subscribers remain engaged with your emails over time. How to Create Good Re-Engagement Email Campaigns Re-engagement email campaigns are a great way to win back inactive subscribers. You can easily set them up using your marketing automation tool. To do that, let’s go over the key strategies you need to implement for effective re-engagement. Personalize the message: Use the recipient’s name and tailor the content to their past behavior or interests to show you understand their needs. Create a clear call-to-action: Make it easy for inactive subscribers to re-engage by including a direct and compelling CTA, such as a special offer or incentive. Write a good value proposition: Include discounts, exclusive content, or special promotions to entice inactive subscribers to return. Keep it simple: Use clear, concise language and minimal design to make the message straightforward and focused. Use a series of emails: Don’t rely on a single email; set up an automated series of re-engagement emails to gradually bring the subscriber back. Optimize your content: A/B test subject lines, email body copy, CTA, and offers to see what works best in bringing subscribers back. Enable easy opt-out: Include an option to unsubscribe easily, so only those who are genuinely interested stay on your list. With an email marketing tool like Moosend, you can easily set up different workflows using pre-made automation templates and a visual editor. You can set up your sequences through the workflow builder by signing up for a free account. Try Moosend's automation Additional Resources Best Email Testing Tools Product Recommendation Email Examples to Boost Your Sales Personalized Email Templates to Boost Sales and Conversions Effective Survey Email Subject Lines Overcoming and Preventing Email Fatigue By following these best practices, you will protect your subscribers from email fatigue and improve your results. Sending fewer, more targeted emails leads to better metrics, a more engaged audience, and a stronger connection with your brand. Ultimately, it’s not about how many emails you send—it's about sending the right ones that matter. To support your re-engagement strategy, consider using an email tool with features designed to simplify the process. You can start exploring your options by signing up for a free Moosend account. FAQs Here, you’ll find some common questions about email fatigue. 1. What are the signs of email fatigue? Email burnout is often marked by decreased open rates, lower click-through rates, and increased unsubscribes. Additionally, spam complaints may rise as frustrated recipients mark emails as spam. Another sign is a lack of response to re-engagement campaigns, showing that attempts to reconnect are unsuccessful. 2. Why is email so overwhelming? Email can feel overwhelming due to the sheer volume people receive daily, making it difficult to prioritize which messages are important. The pressure to maintain a work-life balance worsens when work-related emails are sent outside business hours, contributing to stress and fatigue. 3. How does email segmentation help reduce fatigue? Segmenting your email list allows you to send targeted content based on recipients' interests and behaviors, avoiding generic messages that contribute to fatigue. 4. Why is A/B testing important for email campaigns? A/B testing helps optimize email content, timing, and frequency, ensuring that recipients get well-timed messages. 5. How do notifications and social media contribute to email fatigue? Notifications and social media flood users with constant alerts and updates. The additional number of messages outside of the inbox makes it harder for recipients to focus on important messages, leading to frustration, disengagement, and higher unsubscribe rates. 6. How does email fatigue affect Americans specifically? Many Americans feel overwhelmed by the volume of marketing emails they receive daily. In fact, 38% of workers say email fatigue could lead them to quit their jobs. With the increased reliance on digital communication, especially post-pandemic, email burnout has become more common, causing disengagement from brands. 7. Does sender reputation influence email fatigue? If your emails are frequently marked as spam or go unnoticed, your sender's reputation suffers. Poor sender's reputation can result in emails landing in the spam folder, making subscribers grow weary of promotional content. --- ### How to Spot and Prevent Phishing Attempts on Your Email List > Phishing protection means you safeguard company and customer data. Learn how to spot phishing attacks and protect your email list. - Published: 2024-10-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/prevent-phishing-attempts/ - Categories: Email Deliverability - Levels: Advanced, Intermediate You’ve likely encountered phishing scams before—they're sneaky and becoming more common. Imagine this: you're checking your inbox, and a message pops up that looks like it’s from a trusted company, maybe even one you regularly interact with. It asks for quick information—your login, credit card details, or just a simple click. It looks legit, but in reality, it’s a scam. Phishing attempts like these are on the rise, and your email list could be a prime target for cybercriminals posing as reputable brands to steal sensitive data. These attacks can harm your subscribers and damage your brand’s reputation. In this article, we’ll show you how to spot phishing attempts and share practical steps you can take to prevent them from targeting your email list and subscribers. Common Types of Phishing Attacks Phishing scams come in various forms, each with unique tactics to deceive their targets. Here are some of the most common types: Email phishing: Attackers send emails that appear to be from reputable sources, like banks or popular services. These emails usually ask the recipient to click a link leading to a fake website where sensitive information is collected. Spear phishing: A targeted attack aimed at specific individuals or organizations. These personalized emails use details gathered from social media or professional networks to appear more legitimate. Clone phishing: Attackers replicate a legitimate email but replace the links or attachments with malicious ones, making it harder to recognize the scam since the email looks identical to the original. Whaling: A more advanced form of spear phishing targeting high-profile individuals like executives, aiming to steal confidential company information or funds. What Does a Phishing Attempt Look Like? Phishing emails may mimic legitimate companies but contain subtle clues that can give them away. Here are some common traits of phishing emails: Urgent language: Phishing emails often claim there’s a problem with your account that requires immediate action. For example, “Your account will be locked in 24 hours unless you verify your password. ” Suspicious links or attachments: They include links to fake websites or attachments that could install malware on your computer. For instance, “Click here to confirm your information,” but the link takes you to an unfamiliar or misspelled website. Requests for personal information: Phishing emails might ask for sensitive information, like login credentials or credit card details. Reputable companies won’t ask for this information via email. Example: Amazon Imagine you receive an email that looks like this: Subject: Amazon Account - - - SUSPENDED ! ! ! From: support@amzn-support. com The sender’s email address is close to Amazon’s (which is usually something like support@amazon. com), but it’s off. Plus, the subject line uses urgent language in a quite peculiar format. How to Spot Phishing Attempts Spotting phishing attempts requires a keen eye. Here’s what you can do to identify them: Check the sender’s email address If the domain (the part after the “@”) looks strange or unfamiliar, it could be a phishing email. Scammers often use addresses that look real but have subtle differences. Example: Instead of support@paypal. com, you might see something like support@pay-pal. com. Look for generic greetings Phishing emails often use generic terms like “Dear Customer” instead of your name. Example: If you receive an email from your bank that says “Dear Valued Customer” instead of your name, it could be a phishing attempt. Hover over links before clicking Place your mouse over a link to see where it leads. Avoid it if it doesn’t match the text or takes you to a strange URL. Example: The link text might say “Login to your account,” but when you hover, the URL is something completely unrelated, like http://example-site. com/login. How to Protect Your Email List Protecting your email list means securing both your subscribers and your brand. Here are some steps to take: Educate your subscribers: Encourage them to look for the above red flags and never share personal information via email. You can even send an email explaining how to identify phishing attempts. Implement email authentication: Use SPF, DKIM, and DMARC. These are DNS authentication mechanisms that verify that the emails sent from your domain are legitimate. They help prevent phishers from sending emails that look like they’re coming from you. Secure your email list data: Only trusted team members should have access to your email list. Use strong passwords and two-factor authentication for any systems you use to store or send emails. Monitor for unusual activity: Look for unusual login attempts or access patterns on your account. If you notice something strange, it might be a sign that someone’s trying to access your list. How to Prevent Phishing Attempts on Your Subscribers Now, let's explore a few simple ways to educate your email list and help prevent phishing attacks. 1. Send an educational email on phishing awareness An educational email on phishing awareness helps subscribers recognize common red flags and stay vigilant. Here's how to create one. Subject line ideas: “Stay Safe: How to Spot Phishing Emails” “Protect Your Information: Recognize Phishing Scams” Content suggestions: In the email, briefly overview phishing and why it’s a threat. Then, outline red flags to watch for (like suspicious links, generic greetings, and urgent language). Example: Hi , We care about your online security. Phishing is an email scam where attackers try to trick you into sharing personal information. Here are a few tips to stay safe: Always double-check the sender’s email address. If it looks unusual, it might be a phishing attempt. Avoid clicking on suspicious links or downloading unexpected attachments. We will never ask you to share personal information, like passwords, via email. Stay vigilant, and if you ever suspect an email, feel free to contact us at . Best regards, 2. Create a “How to Spot Phishing Attempts” infographic Visual aids can help subscribers remember phishing red flags. Create a simple infographic highlighting suspicious sender addresses, grammatical errors, fake links, and requests for sensitive information. Infographic elements to add: Image of a phishing email: Highlight key areas with red circles, such as the sender’s email address, suspicious links, and generic greetings. Short text blurbs: Explain each red flag with simple phrases like “Check the sender’s email domain,” “Look for poor grammar and spelling errors,” and “Be cautious of urgent requests for personal information. ” Call to action: Include a final section reminding viewers to never click on suspicious links and to report any phishing attempts to your support team. Visual cues: To emphasize security-related issues, use icons like a warning triangle, an envelope with an exclamation mark, or a padlock. 3. Host a short webinar or video tutorial on email safety Invite subscribers to a short webinar or share a recorded video explaining phishing scams and showing real examples. Video content example: Introduction to phishing: Explain what phishing is and the risks it poses to individuals and businesses. How to examine email sender details: Demonstrate how to check the sender’s email address and look for suspicious domains. Spotting phishing red flags: Highlight key signs like suspicious links, generic greetings, grammar errors, and urgent requests. If you receive a phishing email, follow these steps: Teach viewers how to report phishing, avoid clicking links, and delete the email. Real-life phishing examples: Show examples of phishing emails and explain how to distinguish them from legitimate ones. 4. Add a “Report Phishing” link or button in your emails Add a “Report Phishing” button to your emails to make it easy for subscribers to flag suspicious messages. This will educate them about phishing and allow you to quickly track and respond to phishing attempts. You can insert one of the following messages at the bottom of your email: If you suspect this email is a phishing attempt, click here to report it: Suspect phishing? Help us keep your inbox safe by reporting it here: Think this might be a phishing email? Let us know by clicking here: How this helps: If someone mistakenly suspects a legitimate email is phishing, the report can be flagged and reviewed, helping maintain trust and transparency with your audience. 5. Send a monthly security tip newsletter Keep subscribers informed with monthly tips on email security and online safety, including reminders about phishing. This way, phishing education becomes an ongoing effort. Content suggestions: Highlight a new phishing scam to watch out for each month. Include real-life examples of phishing attacks (without revealing sensitive details). Provide general cybersecurity tips, like using strong passwords and enabling two-factor authentication. Stay Ahead of Phishing Attempts Phishing is a serious threat, but you can help protect your email list and subscribers by taking these steps. Key measures to staying safe include educating yourself and your subscribers, using email authentication, and staying vigilant for unusual activity. Remember, if an email looks suspicious, it probably is. Trust your instincts and always double-check. --- ### Small Business Saturday Email Marketing Guide [2025] > Learn how to create a simple, effective Small Business Saturday email marketing strategy to boost sales and connect with your community. - Published: 2024-10-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/small-business-saturday-email-marketing/ - Categories: Email Marketing - Levels: Beginner Small Business Saturday is more than just a shopping day—it’s a chance for small businesses to connect with their communities, in-store or online. Imagine your website buzzing with new visitors, locals discovering what makes your products special, and familiar faces returning to support your brand. It sounds ideal, right? But how can you make this happen without spending a fortune on ads? With the right email marketing campaign, you can reach new customers, share your story, and highlight special offers. In this guide, we’ll walk you through simple steps to create an effective Small Business Saturday email marketing strategy to keep your business front and center during the busiest time of the year. Why Small Business Saturday Matters Small Business Saturday, launched by American Express in 2010, has become an essential part of the holiday shopping season, encouraging consumers to support local businesses. Not only that but it helps strengthen the local economy by keeping money within the community and supporting local jobs and services. It also gives small businesses a chance to stand out by offering personalized service and unique products that larger retailers can’t match. Lastly, this initiative boosts conscious consumerism, allowing shoppers to make thoughtful choices that support local, family-owned businesses. Here are some statistics that show the importance of Small Business Saturday: 99. 7% of U. S. businesses are small businesses. 64% of new jobs in the U. S. between 1993 and 2011 were created by small businesses. Small businesses donate 250% more to non-profits and community causes than larger corporations. 4-in-10 Americans celebrate Small Business Saturday, showing its growing popularity as a significant shopping day. Who Can Participate in Small Business Saturday? The event is open to a wide range of businesses and organizations, making it a great opportunity for both small brands and larger companies to get involved and support the movement. What small brands can do: Run special discounts or limited-time deals to attract shoppers. Share their business's unique story and personal connection with customers through emails or social media. Collaborate with nearby businesses for joint promotions or cross-marketing to boost reach. What bigger brands can do: Feature local vendors or small suppliers in their marketing to encourage customers to shop small. If you have stores, organize pop-up events for small businesses to showcase their products. Provide special deals on items from small businesses in your product lineup. Small Business Saturday Email Marketing Campaigns to Send Email marketing for small businesses is a powerful tool to reach and engage your audience. Unlike social ads, it’s cost-effective and helps you build strong relationships with your customers over time. Below, let's discover some email campaigns you can use to engage customers at every stage of Small Business Saturday, from building anticipation and driving sales to nurturing relationships afterward. Pre-Small Business Saturday Focus on building hype for the upcoming holiday. Coupons: Send early-bird coupons or special discount codes to build excitement and encourage customers to plan their purchases. Brand stories: Share the story behind your business, highlighting your journey, local roots, and what makes your products unique. This helps establish connections with your audience before the big day. Business profiles: Introduce your team or feature key products with a short story, giving a behind-the-scenes look at what makes your brand special. On Small Business Saturday Here are some great campaigns to prompt immediate action or support a cause. Special and limited-time deals: Offer exclusive Small Business Saturday deals with a sense of urgency to drive immediate action. Testimonials: Include testimonials from loyal customers who love your products. Positive reviews can provide the social proof needed to encourage new shoppers to make a purchase. Local charity support: Highlight any local causes or charities you’re supporting as part of the day’s sales. For example, “A portion of today’s sales will be donated to ,” encouraging customers to shop with purpose. Post-Small Business Saturday You can nurture long-term relationships with your potential customers through valuable content and thank-you messages. Thank-you coupons: Send a thank-you email with a follow-up discount code, such as “Thank you for shopping with us! Here’s 10% off your next purchase. ” This keeps customers engaged and encourages repeat visits. Helpful resources: Cyber Monday and Christmas are coming up, so don’t miss the chance to keep the momentum going with emails featuring exclusive deals, early access, and holiday shopping guides. Spotlight local charity impact: Share the results of any charitable contributions made from Small Business Saturday sales, showing customers the tangible impact of their support. This can deepen their loyalty and sense of community connection. Important: Don’t forget to set up cart abandonment emails. These emails help recover lost sales by reminding customers about the items they left in their cart and encouraging them to complete their purchases. A limited-time discount or free shipping offer can be a great way to motivate them to finalize their order. Email Marketing Best Practices for Small Business Saturday Now, let’s see some tactics to successfully target Small Business Saturday through email. 1. Plan your campaigns early Planning early is key to ensure your email campaign doesn’t get lost in the Black Friday and Cyber Monday clutter. By sending teaser emails 1-2 weeks in advance, you can build excitement and anticipation, ensuring your customers are ready to shop when the day arrives. Here’s how to effectively do that: Create teaser emails: Send an initial “Save the Date” email introducing Small Business Saturday and hinting at upcoming deals or exclusive offers. This helps to put the event on your customers' radar early and gets them excited about what's to come. Build curiosity: Gradually reveal more information in follow-up emails. You don’t need to give everything away in your first email. Instead, share sneak peeks of your best deals or showcase a few exclusive products. Add countdown timers: Incorporate a countdown in your email design that shows how many days are left until Small Business Saturday. This visual cue creates urgency and reminds customers to mark their calendars. Show the benefits: Mention that by shopping on Small Business Saturday, customers are not only getting great deals but also supporting local businesses, making a real impact on their community. To stay organized, add a dedicated section to your email calendar outlining the campaigns you plan to send. This helps you track each email and ensures you’re not overwhelming your audience with too many messages. Create your email calendar By starting your Small Business Saturday email campaign early, you’ll stay top-of-mind with your customers, build anticipation, and ensure that your promotions are well-received when Small Business Saturday finally arrives. 2. Create compelling email subject lines Your subject line is the first impression customers get from your email. For Small Business Saturday, focus on emphasizing the unique value of shopping small and create a sense of urgency. Let’s see some tips you should use: Highlight local small business support: Remind your audience about the importance of supporting small businesses, helping them feel like they’re making a difference in their local community. Shop Small, Make a Big Impact This Saturday! Support Local! Exclusive Small Business Saturday Deals Await Create a sense of urgency: Encourage customers to act quickly by using urgent language. Today Only: Small Business Saturday Savings You Can’t Miss! One Day Only! Grab These Small Business Saturday Specials Focus on the shopping experience: Highlight the personal and unique aspects of shopping with your business, which customers won’t find with big-box retailers. Handcrafted & Local: Small Business Saturday Finds Just for You Personalized Gifts, Local Love – Small Business Saturday is Here! Promote special offers and perks: Use your subject line to communicate the value of your deals or promotions. Shoppers love knowing they’re getting something special. Enjoy 20% Off for Small Business Saturday! ” Free Gift with Purchase? Only on Small Business Saturday! Incorporate fun elements: Since this event falls during the holiday season, add a festive touch to your subject lines to align with the excitement of the time. Tis the Season to Shop Small! Special Deals Inside Celebrate Small Business Saturday with Us – Holiday Deals Await! A compelling subject line will help you stand out in the Black Friday and Cyber Monday clutter and give you better open rates, engagement, and conversions. Further reading: For more, check out our subject line best practices post. 3. Highlight your brand story Sharing your personal story through your email copy is an easy and powerful way to connect with your customers during Small Business Saturday. This event is all about community support, and customers are more likely to engage with businesses that they feel a personal connection to. Tell your origin story: Share how your business started and your passion behind it, making customers feel like they’re supporting a real person. Showcase your roots: Emphasize your ties to the community and how you contribute locally, making customers feel they’re supporting their neighbors. Focus on your values: Highlight values like sustainability or craftsmanship that guide your business, attracting like-minded customers. Share customer stories: Include testimonials from loyal customers to build trust and show what makes your business unique. Now, let’s see an example from BIKO. Subject line: About our small business Here’s what makes this Small Business Saturday email marketing campaign work: Introduces the founder, adding a personal touch and building a connection with the brand. Shares the founder’s design inspiration and personal stories, making the brand more relatable. Highlights the brand's focus on self-expression and unique identity. Emphasizes locally handcrafted products, appealing to those who value community support. Uses high-quality images to create a professional, engaging visual experience. The closing line, “We share a part of our story with you in the hopes that it becomes a meaningful part of yours,” fosters an emotional connection. Overall, BIKO’s email newsletter campaign effectively engages customers by using email storytelling, beautiful images, and emotional language. 4. Offer exclusive deals and discounts Small Business Saturday is the perfect opportunity to entice customers with deals they can’t find any other time of the year. By offering exclusive promotions, you create a sense of urgency and scarcity that encourages immediate action and makes customers feel like they’re getting something truly special. If you don’t want to run an exclusive promotion, opt for the good old storewide sale like Silk & Willow: This Small Business Saturday email marketing example works well because it combines a discount with a warm, genuine message. The 15% off offer with a clear promo code encourages customers to take advantage of the deal right away. The personal thank-you note also adds a heartfelt touch, making customers feel valued and appreciated for supporting a small, family-owned business. 5. Choose a great design for your email For small businesses, the design of your Small Business Saturday email can make a big difference in how customers perceive your brand and interact with your content. The first thing to do is avoid using the same template you used for Black Friday. Create a fresh design that highlights the essence of your brand and celebrates the spirit of shopping small. This helps your email feel more personal and less like a Black Friday promotion. Here's a great email template you can customize for Small Business Saturday: Customize it Now, let’s see some important email design tips you can use: Feature brand colors: Stick to a color palette that reflects your brand identity, whether it’s warm and earthy tones or bright and bold. Use white space: If you have a lot of information to share—like your story, exclusive deals, and product highlights—use white space generously. It keeps the email clean, making it easier for readers to focus on key messages without feeling overwhelmed. Add your call-to-action (CTA): Use buttons with bold colors and clear text to guide readers toward action. Use "small business” elements: Consider using photos of your team, a behind-the-scenes snapshot, or visuals that give a sense of place or community. Make it mobile-friendly: Many customers will check their emails on mobile devices, so ensure your design adjusts well to smaller screens. Keep text large enough to read easily, use images that scale down smoothly, and ensure buttons are thumb-friendly. By creating a clean, brand-focused design that feels fresh and authentic, you can make your Small Business Saturday email marketing campaigns more inviting and effective. 6. Include clear CTAs Speaking of CTAs, they should be action-driven and easy to spot, guiding customers toward taking the next step, whether it's making a purchase, visiting your store, or exploring your website. Place your CTAs prominently within the email—above the fold for quick access and at the end of longer sections for a gentle nudge after reading through your content. Make sure the text is direct, using active words that convey urgency or exclusivity, encouraging old and new customers to act right away. The design of your CTA is just as important as the words themselves. Opt for bold colors that stand out against your email’s background, making it easy for customers to click. White backgrounds work great for any CTA color, making them stand out. However, if using a colored background, pick a contrasting hue to keep it visible. Here’s a great example from Patagonia using a classic black-and-white combination: If you have multiple sections or different offers, ensure that each has a dedicated CTA to keep the flow smooth and the reader focused. Here are some more examples you can use: Support local today Shop the sale Explore Shop that give(s) back Save on Special Shop our small business Get X% off Shop now Small but mighty Shop small today! 7. Leverage email automation Did you know that automation can make your life easier when it comes to Small Business Saturday emails? After Black Friday, you’ve got a ton of useful data about what worked and what didn’t. Why not use that to your advantage? Automation lets you set up more targeted follow-up emails more easily. For example, you can automatically send a thank-you email to Black Friday shoppers, offering them a little incentive to come back for Small Business Saturday. It’s like saying, “Hey, thanks for shopping with us—here’s a special deal just for you! ” Also, if certain products were flying off the shelves, highlight those in your Small Business Saturday emails. If a discount strategy worked, why not try a similar one? Automation makes it easy to send personalized emails based on what your customers showed interest in, so you can keep the momentum going without lifting a finger. You can set up your sequences and take advantage of customer data with email automation software like Moosend. The tool offers a visual workflow builder and premade recipes to save time and effort during a very busy time. Set up your automation Additional resources Email Automation Examples To Boost Sales Ecommerce Email Marketing Automation: Flows & Tools 8. Follow-up after the event Sending a follow-up after Small Business Saturday, like a thank-you email or additional offers, allows you to engage and nurture your audience. Start by expressing genuine gratitude, emphasizing how their support positively impacts your small business. Example: A simple message like, “Thank you for choosing to shop small with us this Saturday! Your support means the world to our family business,” can go a long way in showing appreciation. If your recipient didn’t convert, send a small incentive for future purchases, especially for those who might have missed out on Small Business Saturday deals. Example: Include a message like, “As a token of our appreciation, enjoy 10% off your next purchase with the code THANKYOU10, valid through December 10th. ” This encourages customers to return, driving additional sales. Here’s a great Small Business Saturday email marketing campaign from Kirrin Finch: This small brand's post-Small Business Saturday email marketing campaign, sent in early December, is a great example of nurturing the audience and preparing them for holiday shopping. Moreover, the email focuses on a curated gift guide, offering thoughtful holiday shopping solutions that keep the brand top of mind as customers plan their Christmas purchases. 9. Leverage social media Apart from email, social media marketing is another powerful tool for small business owners to continue engaging customers after Small Business Saturday. For instance, you can use your emails to encourage followers to share their purchases using a branded hashtag like #ShopSmallWith to promote a sense of community and spread the word. Furthermore, collaborating with influencers is another effective way to expand your audience. Partner with creators who align with your brand’s values to promote your products, creating authentic content that can reach new potential customers. You can send an email teasing the collaboration and call your subscribers to follow you on social to find out more. Lastly, hosting an email giveaway can help you boost engagement and grow your followers and customer base. For example, offer a product or gift card as a prize, and ask participants to follow your account, tag friends, and use your branded hashtag to enter. Here's a simple copy template you can use: Subject Line: "Win a $50 Gift Card! Shop Small and Share the Love " Email Body: Hi , We're excited to celebrate Small Business Saturday with you! To make things even more fun, we're giving away a $50 gift card to one lucky winner. How to Enter: Follow us on Instagram Tag a friend in your post Use the hashtag #ShopSmallWith That’s it! Each tag counts as an entry, so share the love and increase your chances to win. Thank you for supporting small businesses like ours—we couldn’t do it without you! Good luck! CTA: 10. Feature other small businesses Collaborating with and featuring other small businesses in your email campaigns can create a sense of community while offering added value to your audience. Instead of focusing solely on your products, you can create a “Community Picks” section in your emails, showcasing a few local businesses that align with your brand’s ethos. For example, you might highlight a local artisan, a nearby café, or a boutique that shares your commitment to quality and craftsmanship. This approach not only enriches your content but also gives your customers more reasons to shop small. Here’s a great example from Ugmonk where the founder highlights some of his favorite brands and makers, encouraging community over competition. You can also include special offers or exclusive discounts from these partnerships, making your email feel more like a collaborative community effort than just a sales pitch. Small Business Saturday Marketing Ideas Here are a few more ideas to combine with your email marketing efforts. These can help you draw customers into your store and make the most of Small Business Saturday: Early access in-store events: Invite your email subscribers to an exclusive early access shopping hour before your store opens to the general public. This makes them feel special and can boost in-person foot traffic. Gift card incentives: Offer a promotion where purchasing a gift card through your email list gives customers a bonus amount to use in-store. This can drive more shoppers to visit and redeem their cards. Partner with nearby stores: Team up with other local businesses to offer a joint Small Business Saturday promotion. Email subscribers who shop at multiple participating stores could receive a combined discount, encouraging them to explore the neighborhood. Photo op corner: Set up an Instagram-worthy spot in your store and encourage visitors to snap a photo and share it with a branded hashtag. Promote this through email and social media posts, letting subscribers know that those who participate can get a small in-store reward. Shop small raffle: Email subscribers can enter a raffle if they visit your store on Small Business Saturday. Offering a chance to win a special product or gift card can increase foot traffic and create excitement around visiting in person. Additional Resources Take a look at our helpful guides for more tips, tools, examples, and templates. Best Email Marketing Software For Small Businesses Black Friday Email Marketing: Strategy, Tips & Examples Black Friday Newsletter Templates 15 Cyber Monday Email Examples & Tips Free Cyber Monday Email Templates Holiday Newsletter Templates for Better Seasonal Campaigns Get Ready for Small Business Saturday Small Business Saturday is a unique opportunity for small businesses to connect with their community, drive sales, and build lasting customer relationships. By planning early, crafting engaging content, and leveraging personalized storytelling, businesses can make the most of this special day. With a well-rounded Small Business Saturday email marketing strategy, you can create a lasting impact beyond just one day, ensuring your business thrives throughout the holiday season and beyond. Suppose you want a reliable email marketing platform to get started. In that case, you can use Moosend’s drag-and-drop email editor, pre-made newsletter templates, segmentation, automation, and more to set up a winning sequence for your audience. You can try it out by signing up for a free account. FAQs Here are some common questions regarding Small Business Saturday. 1. What is the meaning of Small Business Saturday? Small Business Saturday is a shopping holiday that encourages people to support local and small businesses, held annually on the Saturday after Thanksgiving. 2. Why shop local on Small Business Saturday? Shopping local helps support community businesses, keeps money in the local economy, and often provides unique products and personalized service. 3. Why are consumers excited about Small Business Saturday? Consumers love Small Business Saturday because it offers a chance to find unique products, support local businesses, and enjoy special deals and discounts. 4. How long has Small Business Saturday been around? Small Business Saturday started in 2010, launched by American Express to support small businesses during the holiday shopping season. --- ### Post-Black Friday Email Campaigns: Examples & Tips [2025] > Recover lost sales with Post-Black Friday email campaigns, including abandoned cart reminders, personalized offers, and follow-ups - Published: 2024-10-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/post-black-friday-email-campaigns/ - Categories: Email Marketing, Examples - Levels: Beginner Black Friday is over. Your team worked tirelessly, your campaigns were carefully planned, and the sales rolled in. But as you review the results, you realize that not every customer has converted, and there are still abandoned carts and missed opportunities. For instance, Sarah, a busy mom, was about to check out with a cart full of gifts, but something pulled her away. Now her cart sits abandoned. How do you remind her to complete her purchase? Or take Nick, who bought from you last year but hasn’t returned this time. What kind of follow-up could bring him back? In this post, we’ll explore actionable tips and real Post-Black Friday email campaign examples to help you prepare for the next big wave: Cyber Monday and Christmas. Why You Need Post-Black Friday Email Campaigns After the Black Friday rush, your email marketing efforts shouldn’t stop. Post-Black Friday email campaigns are essential for maximizing the value of your holiday traffic and ensuring you capture any missed opportunities. Here are the key reasons why these follow-up campaigns are so important. Recover lost sales Many potential customers add items to their cart but don’t complete the purchase. Sending abandoned cart reminders or targeted offers can bring them back to finalize their purchase, allowing you to recover sales that would otherwise be lost. Additionally, if you didn’t meet your sales goals during the initial push, you can extend your offers for a limited time or introduce a new deal. This is especially useful if your emails got lost among all the Black Friday promotions—now’s your chance to stand out with a fresh offer, without all the holiday noise. Prepare for Cyber Monday Post-Black Friday emails are the perfect way to transition into Cyber Monday. Teasing upcoming deals or offering early access to loyal customers can help keep the momentum going and maximize sales across both events. Engage disengaged subscribers Not all subscribers will purchase on Black Friday. Sending re-engagement emails with personalized offers or incentives gives you a second chance to reach those who showed interest but didn’t convert. Nurture leads who purchased once Post-Black Friday campaigns offer a chance to nurture leads who made a one-time purchase. There’s a variety of lead nurturing emails you can use. For instance, send product recommendations, tips on how to use their purchase, or loyalty programs to turn them into repeat buyers. Build loyalty for the future By continuing to connect with customers after the big sale, you foster long-term relationships. Thank-you emails, loyalty rewards, and personalized follow-ups can help build customer loyalty, encouraging repeat purchases. Now let’s see some great examples from popular brands. Best Post-Black Friday Campaign Examples From cart abandonment reminders to sale extensions, here are some real-world examples of post-Black Friday emails and what makes them work. 1. MeUndies last day to shop Subject line: LAST DAY To Shop Our Pack Friday™ Sale This last-day-to-shop email campaign from MeUndies is designed to create urgency and encourage customers to take action before the sale ends. Here’s what works: The language is urgent and direct, using phrases like "Wake up! " and "Last chance" to push customers toward a quick decision. The main body copy is friendly and relatable, while also emphasizing the benefits of the sale, such as savings up to 66%. The layout is clean and easy to navigate, with the key message and action points standing out clearly. The call-to-action button uses a bright, eye-catching color, making it hard to miss. Using FOMO (fear of missing out) during Black Friday sales drives customers to make faster purchase decisions, ensuring they don’t miss out on limited-time deals. 2. Columbia Sportswear’s twist on abandoned cart Subject line: Price drop on your favorites! Source Here’s a post-Black Friday email example from Columbia Sportswear offering a cart reminder with a promotional twist. It targets customers who showed interest in an item but didn’t complete the purchase, encouraging them to return with a price drop. Here’s what works: The email addresses the customer directly with "That gear you like? Its price just went down," making it feel personalized and relevant. The email deisgn is simple and well-organized, allowing customers to focus on the key elements: the price drop, product recommendations, and ongoing sales. The "Reveal New Price" sparks curiosity, encouraging customers to click and explore the updated offer. Below the main product, a "You May Also Like" section cross-sells similar items, encouraging more browsing. Abandoned cart emails are a simple yet powerful way to remind customers about the products they’ve left behind, especially on Black Friday. By sending timely reminders, you can nudge them to complete their purchase and recover those missed sales. 3. Gibsons Steak Shop Black Friday sale extension Subject line: Black Friday Extended Sale | 15% Off the Shop This sale extension from Gibsons Steak Shop is a great example of a post-Black Friday campaign. It gives customers more time and flexibility to make their purchases, encouraging them to benefit from the deal even after the main event has ended. Here’s what works: The extended promotion adds urgency while giving extra time to those who couldn’t decide earlier. Highlighting free shipping over a specific order value adds even more incentive to make a purchase. Customers can save on various products, providing multiple incentives to take advantage of the extended deal. High-quality product images and ample white space make the email visually appealing and easy to navigate. This is a smart way to capture additional sales and keep the momentum going as you head into Cyber Monday or beyond. 4. Converse’s early Cyber Monday campaign Subject line: Early access to 30% off sitewide Converse's Cyber Monday email promotes early access for members, creating a sense of exclusivity and urgency. Here’s what works: Offering early access to members only makes recipients feel valued and encourages them to engage. The 30% discount in the center grabs immediate attention. Simple CTAs ("Shop Women's" and "Shop Men's") make it easy for different segments of your list to start shopping. The design is clean, using a single image and vibrant colors to make the product stand out. Mentioning free delivery over £50 adds another incentive to complete purchases. To make your Cyber Monday campaigns more impactful, choose newsletter images that are high-quality, visually engaging, and relevant to your message. Platforms like Moosend offer advanced visual options, allowing you to add GIFs and videos to make your product emails even more stunning. Try Moosend’s editor 5. Velasca’s sales reminder email Subject line: The next few hours of Black Friday Now here's a follow-up Black Friday email from Velasca that uses a plain-text format to create a more personal exchange between the Customer Care Manager and the subscriber. Here’s what works: The plain-text format and informal greeting ("Ciao") make the email feel personal and friendly as if it’s coming from a real person rather than a brand. The copy is clear and to the point, emphasizing urgency with phrases like "last few hours" and "ends at midnight. " The discount code (BF2023) is simple and easy for customers to use at checkout. There are links to the gift guide and product collection to help customers browse more easily. The P. S. section acts as a reminder about additional Black Friday deals. Emails that feel personal have a greater chance of receiving clicks compared to generic, promotional ones, as they create a stronger connection with the recipient and feel more authentic. 6. Les Cleias thank you for your purchase email Subject line: Order # Confirmed This post-purchase thank-you email from Les Cleias effectively thanks the customer for their purchase while reinforcing the value of their decision. Here’s what works: The email gives a detailed breakdown of the products purchased, with images, ensuring customers can easily review their order. There’s a highlight of the money the customer saved (€22. 35), which helps emphasize the value they received from their purchase. The "View your order" and "Visit our store" buttons give customers easy options for tracking their purchases or browsing more items. The email addresses the customer by name, adding a personal touch and helping build a stronger connection. Thank-you messages and order confirmation emails are an important post-Black Friday follow-up that keeps customers informed about their purchase, ensuring they feel confident and valued after taking advantage of the sale. By providing clear order details and highlighting the savings, this transactional email will help you maintain a positive relationship with the customer, encouraging future interactions. Additional resources What is A Transactional Email? Guide & Examples Transactional Email Templates to Boost Customer Experience 7. Bose’s product review Black Friday email Subject line: Save up to 50% on speakers and headphones | Black Friday is here This Post-Black Friday email campaign from Bose uses product reviews to encourage indecisive shoppers to purchase by showcasing the positive experiences of previous customers. Here’s what works: Customer reviews are used to build trust and reduce hesitation for indecisive shoppers. The discount ($80 off) is highlighted, showing immediate value to the customer. High-quality product images and a clean design draw attention to the product and review. Simple, direct CTAs ("Shop Now") make it easy for customers to act immediately. A reminder of additional Black Friday deals encourages further browsing and adds urgency. Sending product review emails after Black Friday helps engage undecided customers by providing social proof and highlighting the value of missed deals. 8. Salesflare lead nurturing email campaign Subject line: How to Use a CRM to Close More Deals This email from Salesflare provides valuable educational content to help users maximize their CRM and boost sales efforts. Here’s what works: The headline focuses on a benefit: "Close More Deals. " Educational content helps users get more value from the CRM, keeping the brand top of mind. Additional resources (guides, alternatives) offer actionable takeaways for continued engagement. The clean design keeps the content focused, while helpful links drive interaction. For service-based products (like software or fitness apps), sending educational resources or exclusive content can maintain engagement post-Black Friday, especially after periods of heavy promotion. This helps you stay relevant and might lead to future referrals or reviews. Post-Black Friday Email Marketing Tips Below are some effective Post-Black Friday email tips to help you make the most of this key shopping period. 1. Recover lost sales with abandoned cart emails Many customers abandon their carts during Black Friday due to distractions or indecision. Sending a reminder right after Black Friday—within 24 to 48 hours—will help you re-engage them. To make these reminders effective, include a clear CTA, offer a discount or free shipping, and highlight the items they left behind to encourage them to complete their purchase. If you’re looking to get started, here are some helpful resources: Best Abandoned Cart Emails Examples Smart Abandoned Cart Subject Lines To Boost Open Rates Now, you can set up your automated workflow to target abandoned carts at the right time. Moosend’s automation tools allow you to send personalized emails based on customer actions, helping you reconnect with shoppers and encourage them to complete their purchases. Try Moosend 2. Win back customers with re-engagement emails Instead of just sending the same email with a different subject line, create a fresh email with personalized offers or additional incentives, like a small discount or free gift. This shows customers you value them and encourages them to reconsider making a purchase. Here’s how to approach it: Revise the copy: Adjust the wording to reflect the urgency or purpose of the follow-up, making it feel more targeted. Create something new: Build a fresh email with new visuals and messaging that focuses on post-Black Friday offers or limited-time incentives. Send a personal, plain text email: A simple, plain text message from customer care can feel more personal, increasing engagement with customers who need a nudge. Here’s an example from Beefree’s Black Friday email campaign: And here’s the reminder, using a more appropriate email copy to nudge customers to act: You can take this a step further by highlighting products they viewed or similar recommendations to make the email feel more tailored and relevant. Further reading: For more inspiration, here are some great re-engagement email examples. 3. Create urgent email copy and subject lines Speaking of tweaking your email copy, you can take advantage of urgency and scarcity to make your Post-Black Friday emails work. Use strong post-Black Friday subject lines to grab attention and create urgency. Instead of generic messages, focus on making customers feel like they’re running out of time to score deals. Here are a few examples: Hurry! 30% OFF ends midnight! (Cox & Cox) FINAL CALL - Black Friday ends at midnight (Argos) THIS IS IT (Walmart) These types of subject lines are more likely to stand out in inboxes and encourage customers to open and act quickly before the deals are gone. You can also add emojis like the above to boost urgency. Just don’t overdo it with too many of them. Similarly, in the email body, highlight that time is running out, and emphasize phrases like “Ending Soon” or “Limited Stock Available,” or “Soon they’ll be gone” to push customers to act quickly. Urgent messaging gives hesitant shoppers a reason to buy now before they miss out. Here’s a great Post-Black Friday email campaign from Walmart: 4. Promote Cyber Monday with teaser emails Teasing Cyber Monday deals is one of the most common post-Black Friday email strategies. To use it efficiently, you need to create a smooth transition between the two sales events. Start by adding a teaser section in your Black Friday emails to hint at upcoming Cyber Monday deals to create excitement and encourage customers to stay tuned. The day after Black Friday, send two types of emails: For Black Friday shoppers: Offer early access to Cyber Monday deals as a reward for their purchase, making them feel valued and encouraging more sales. For non-converters: Send a teaser email to those who didn’t shop during Black Friday, highlighting the bigger discounts coming up for Cyber Monday to entice them. This approach keeps your brand on top of mind and encourages further engagement as Cyber Monday approaches. Additional resources Take a look at our dedicated Cyber Monday resources for more tips: Cyber Monday Email Examples & Tips Best Cyber Monday Subject Lines Free Cyber Monday HTML Email Templates 5. Offer personalized product recommendations By analyzing what customers browsed or purchased during Black Friday, you can suggest relevant products they might be interested in, increasing the chances of a purchase. Automation tools make this process easy. Set up automated workflows to send personalized emails that highlight complementary items or similar products based on the customer’s behavior the day before. For example, if someone bought a jacket, recommend matching accessories or winter gear in your follow-up emails. Personalized recommendations show customers that you understand their preferences, making them more likely to engage with your post-Black Friday offers. You can make the most of your data to create personalized content by using tools like Moosend to tailor your emails based on customer preferences and behavior. Try Moosend’s automation 6. Highlight top-selling products and customer favorites Did you know that shoppers are more likely to buy when they see that others have already made the same choice? That’s the power of social proof. In your follow-up email, highlight popular Black Friday items as "Customer Favorites" or "Top Sellers. " This reassures shoppers that these are trusted, high-demand products that they must also have. Here’s an example from Truly Beauty’s email: You can either insert your top-selling products in your follow-ups or create a dedicated Post-Black Friday email to feature them for better results. 7. Build loyalty through ongoing campaigns After Black Friday, it’s important to focus not just on immediate sales but on building long-term customer loyalty. A great way to do this is by creating follow-up campaigns that keep your brand top of mind and encourage repeat purchases long after Black Friday. Consider sending lead nurturing campaigns with exclusive offers for your loyal customers, such as early access to upcoming sales, loyalty rewards, or sneak peeks at new collections. You can also create value-driven campaigns like tips on how to use the products they purchased, or personalized recommendations based on past buying behavior. Plus, next Black Friday you can surprise loyal customers with a VIP sale like Joybird: Regular engagement through thoughtful campaigns shows customers you care beyond the initial purchase, build a deeper relationship, and encourage loyalty that lasts well beyond the holiday season. Further reading: Don’t know how to start a loyalty program for your customers? Find out in our how to create a loyalty program guide. Black Friday Email Marketing Resources Below, we compiled our Black Friday email marketing resources to help you during the busiest time of the year. Black Friday Email Subject Lines & Tips Black Friday Email Marketing: Strategy & Tips Free Black Friday Newsletter Templates Black Friday Email Examples + Tips Post-Black Friday Email Campaigns for More Sales Post-Black Friday email campaigns are essential for recovering lost sales, engaging inactive customers, and building long-term loyalty. By using strategies like cart abandonment reminders, personalized product recommendations, and teaser emails for Cyber Monday, you can keep customers engaged and drive additional revenue. Thoughtful follow-ups and well-timed campaigns will help ensure you make the most of this critical shopping period and strengthen customer relationships for the future. You can maximize your post-Black Friday results today with targeted email campaigns. With the right strategy and tools, like Moosend’s automation platform, you can recover lost sales, engage customers, and set the stage for future success. Sign up for a free Moosend account and explore the features that will help you recover lost sales and grow your customer base. --- ### How to Build Dark Mode Friendly Email Campaigns > Struggling to design stunning dark mode emails? Learn how to approach dark mode email design with a few handy tips. - Published: 2024-10-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/dark-mode-email/ - Categories: Email Marketing, Design - Levels: Beginner, Intermediate Dark mode has become increasingly popular among users. Their preference seems to derive from the need to reduce eye strain and make content more readable. That's why, it’s important for marketers to know how to build dark mode friendly email campaigns. In this blog post, we’ll explain everything about dark mode email and provide useful tips to optimize your email campaigns for dark mode. What is Dark Mode in Emails? Dark mode in email is a display setting that inverts the colors in your email client and email content. Specifically, this inverted color scheme uses light-colored text, UI elements, and email icons on a dark background. Here's an example of the same email in dark mode and light mode. Arguably, this is one of the biggest digital design trends in recent years. But why are users so fond of dark mode? Here are some of the main reasons behind this: Reduced eye strain: Light text on a dark background minimizes eye strain, especially in low-light conditions. It also makes reading emails for extended periods easier. Battery saving: Dark mode helps reduce energy usage by your device's battery (for OLED devices). OLED screens turn off pixels in dark mode, thus drawing no power. However, this isn’t true for LCD screens. Better reading experience: Dark mode can improve content legibility due to the high contrast between dark backgrounds and light text. This also benefits users with vision impairments. Do Email Clients Support Dark Mode? Email clients support the dark mode feature in different ways. Specifically, some email clients partially or fully convert your emails into dark mode, whereas others show no color change for HTML emails in dark mode. Let’s explore each color scheme in more detail. 1. No color change in dark mode These email clients let you change the UI to dark mode, but this has no effect on how the HTML email is rendered. Only plain text emails change into dark mode. Examples of such email clients are Apple Mail, Gmail Desktop, AOL, and Yahoo mail. For these clients, it’s advisable to convert pure white (#ffffff) background to a dark grey one by including a tag for dark mode. But if you don't change it, you can use an off-white (#fffffe) background instead. 2. Partial color invert Partial color invert is when email clients detect areas with light backgrounds and convert them into dark backgrounds while making the dark text light in color. This color scheme generally leaves areas that already have dark backgrounds as is. In any case, most of these clients also support Dark Mode targeting, so you can override the client-default dark theme and display custom dark mode email campaigns. Examples of email clients that use partial inversion are Outlook. com, Outlook app (iOS & Android), Outlook 2019 (macOS), Gmail app (Android). 3. Full color invert Default full-color inversion is the most troublesome color scheme amongst all the other default changes. It inverts both light and dark backgrounds. So even if you have designed an email with a dark theme, this scheme will (ironically) make it light. Unfortunately, some of the most popular email clients use this tactic, such as Outlook 2021 (Windows), Office 365 (Windows), Windows Mail, and Gmail app (iOS). Below we have the example of an email from Blizzard. This campaign has a dark theme by default to match the vibe of the game and its new expansion. Look how dark backgrounds have been converted to light versions of the original colors. You’ll also notice that areas with a dark background and light text before are now light with dark text. It’s crucial to remember that email clients using this logic also don’t allow Dark Mode targeting at the moment. Email Client Dark Mode Support Chart Our team tested the Dark Mode settings in popular email clients to see how they can impact a regular email that doesn’t have any Dark Mode-specific targeting and support for targeting Dark Mode. Here are the results: How to Optimize Your Email for Dark Mode? As we saw before, email clients automatically convert your emails. The problem is that this automatic conversion doesn't always work to your advantage. So, you need to optimize your emails for dark mode to offer a seamless email experience to your subscribers. 1. Use transparent PNGs Transparent PNGs are images with no background color. They are usually indicated by a checkerboard pattern (see below). It's recommended to use this type of image for your logo. Using a transparent PNG ensures the natural appearance of images in emails with both white and black backgrounds when email clients convert them to dark mode. Tip: Reduce the size of transparent PNGs before adding them to the email, since they tend to have a larger file size. 2. Add a translucent outline to transparent PNGs with dark text If the transparent image of the logo/text is in black, then it might disappear into the background in dark mode settings. To avoid this, you can add a white stroke or border around the black elements so that the logo/text is visible even in dark mode. Here is an example: 3. Crop images the right way If your images are not transparent and include backgrounds, ensure there is enough padding around your focal point. This way, your email will look professional both in light and dark mode. 4. Enable dark mode in email client user agents To ensure that email clients recognize that you have a dark mode email version for subscribers that have dark mode turned on, include the following metadata in your tag. If you want a custom dark mode style in clients like iOS, Outlook. com, Outlook App (iOS), Apple Mail, Outlook 2019 (macOS), then you can add the media query to the embedded section in your email code. For example: @media (prefers-color-scheme: dark ) /* Shows Dark Mode-Only Content, Like Images */ . dark-img { display:block ! important; width: auto ! important; overflow: visible ! important; float: none ! important; max-height:inherit ! important; max-width:inherit ! important; line-height: auto ! important; margin-top:0px ! important; visibility:inherit ! important; } /* Hides Light Mode-Only Content, Like Images */ . light-img { display:none; display:none ! important; } /* Custom Dark Mode Background Color */ . darkmode { background-color: #272623 ! important; } /* Custom Dark Mode Font Colors */ h1, h2, p, span, a, b { color: #ffffff ! important; } /* Custom Dark Mode Text Link Color */ . link { color: #91ADD4 ! important; } 5. Test the dark mode emails Email clients are constantly evolving, so changes in rendering logic can be frequent. This is why you need to test the dark mode email you create and see if it renders well for all popular email clients. You can conduct these tests with tools like Moosend and Litmus and get a preview of how your emails will look before you hit "send". Don’t forget to test what your email looks like in both light and dark mode to see whether the changes you’ve implemented work for both versions. Note: Previews are not always accurate, so we recommend that you send a test email to yourself if you have enabled dark mode on your devices. Building inclusive emails The most important thing is to respect your subscribers’ preferences, whether that is light or dark mode. Our responsibility as email marketers is to create emails that render well in every mode and every device. And provide a great user experience for all readers. --- ### Express Gratitude with Heartfelt Thanksgiving Emails [2025] > Explore easy ways for crafting heartfelt Thanksgiving emails and find campaign examples and templates to get inspired. - Published: 2024-10-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/heartfelt-thanksgiving-emails/ - Categories: Email Marketing - Levels: Beginner What makes a “Happy Thanksgiving” message unique, and most importantly, noticeable? Even though an appreciative email written from the heart should be enough, you need to compete against Black Friday and Cyber Monday sales emails which often overlap. Thankfully, with certain practices, you can grab your audience’s attention for good. This Thanksgiving email guide will show you how to create meaningful, uplifting emails that subscribers will love reading. And if you want to combine your heartfelt wishes with incentives to boost your seasonal conversions and sales, you’ll learn how to do that effectively, too. 6 Easy Tips for Thanksgiving Emails that Stand Out Here’s how to express gratitude in emails and make your Thanksgiving newsletter ideas shine this holiday season: 1. Define your email goal One of the first important tasks to tackle is setting a clear goal for your campaign. Some businesses may aim solely at boosting customer engagement, while others share product recommendations and Thanksgiving sales to maximize their seasonal revenue. Your end goal should be aligned with your target audience’s preferences and needs. Knowing your subscribers will help you craft heartfelt messages that matter to them without sounding cheesy or salesy. If choosing a single goal is limiting, set a primary one as a call-to-action and add secondary ones with different button styles. You can also segment your audience to send personalized content to each group. 2. Write authentic email copy While words like “gratitude,” “appreciate” and “thankful” are common in Thanksgiving messages, using them in an uninspired way won’t have a long-lasting impact on your audience’s psyches. Consumers have raised the bar on the authenticity they expect from brands, making leveling up your holiday copy essential. Check out this amazing Happy Thanksgiving message by Wonder Valley: If you use an AI writer to generate email copy, make sure to add the right AI email prompts, and sound as humane as possible. Genuine and heartwarming is what your subscribers will be searching for during the Thanksgiving season. 3. Adjust your email design A clear email layout with Thanksgiving-themed visuals is all you need to create an unforgettable Thanksgiving email marketing campaign. You can use a fall-themed color palette, with orange and brown shades, or keep your own style. Most businesses portray turkeys and pumpkin pies on beautifully decorated tables or heartwarming scenes of people spending time together. To make your email more interactive, you can also create a holiday GIF. Email marketing services, such as Moosend or Mailchimp, offer holiday premade templates with related themes to save time. Most of them secure that your email will be readable through different sections and white spacing, and that the CTA button is at a prominent place. Try the template below and customize it based on your needs, using Moosend’s user-friendly drag-and-drop editor: Customize this 4. Create a converting subject line To increase your holiday email open rates and conversion potential, you need a subject line that will attract your audience and make them want to learn more. Make it up to 50 characters to be responsive for multiple devices. You can also add a relevant emoji to make it more creative. Here are some Thanksgiving email subject lines to get inspired: Good Gravy! The ultimate Thanksgiving menu Last chance to order in time for Thanksgiving! Wishing you a Thanksgiving as sweet as So much to be thankful for Feeling stuck? Use a free subject line tester like Refine to learn how your subject line will perform based on your industry and number of subscribers. Plus, get recommendations to improve it. 5. Share relevant incentives Don’t express gratitude with just words. Instead share something your target audience would love to show you truly care. From limited-time discounts to special offers, create a unique call-to-action and add a hint in your subject line to give it a boost. You can also display your referral program and reward customers who introduce their loved ones to your brand. Share incentives with referred prospects, too. Warm them up with useful resources and deals to motivate them to buy. To increase your conversions, create a follow-up sequence and send your first email message a few weeks before Thanksgiving Day. You can also give customers early access to your Black Friday and Cyber Monday offers as a thank-you for their engagement and loyalty. 6. Personalize your email content The more targeted your holiday emails are, the better they’ll perform. Instead of sending blast messages to your entire email list, segment your audience based on factors, such as previous purchases and demographics, and send different content to each subgroup. For instance, share a generic email with great Thanksgiving copy with most of your subscribers and a unique incentive only to loyal customers to thank them for their continuous support. Plus, create a different email for non-US customers who don’t usually celebrate this day to introduce them to it. You can also use custom fields to add the recipient’s name in the subject line or email content and make it feel more personal. Ready to craft your Thanksgiving emails? Sign up for a Moosend account today and try our personalization features to share unique wishes to subscribers. Start for free 5 Beautiful Thanksgiving Email Examples & Why They Work Let’s see five beautiful Thanksgiving email campaigns and what is special about them: 1. Postmates’ pre-Thanksgiving email Subject line: Celebrate Thanksgiving With Postmates Postmates created a pre-Thanksgiving campaign targeting hosts who tackle last-minute Thanksgiving dinner prep setbacks or aren’t really into cooking. Why we liked it: It offers solutions to a real problem many people face during Thanksgiving. The campaign tone and CTA button create a sense of urgency. The visual displays the perfect Thanksgiving table, making readers want to order straight away. 2. Ibotta’s combo Thanksgiving campaign Subject line: Let’s give them something to Gobble about Ibotta built an email with Thanksgiving Day essentials to help subscribers prepare for the Turkey Day and combined it with a referral program. Why we liked it: The subject line hints at Thanksgiving with a creative wordplay. They added product recommendations to cater to different Thanksgiving needs, from cooking to cleaning up. They added a generous incentive with their referral program to bring more people on board. 3. Rover’s holiday email campaign Subject line: Are you and your dog ready for Thanksgiving? Many people travel to celebrate the Thanksgiving holiday with family and friends, but sometimes they need to leave their furry pets behind. Rover offered a solution. Why we liked it: They resolved a pain point by promoting their services for these special days. The copy reassures readers that their pets will be in safe hands, letting them check on them remotely. They suggested different services to capitalize on different customer needs. 4. Fracture’s Thanksgiving giveaway email Subject line: Our 12 Days of Giveaways starts today You’ve probably heard of '12 Days of Christmas’, but what about the Thanksgiving version? Fracture created a sequence of giveaways to delight their customers and help them build core memories with their loved ones. Why we liked it: They found a clever Thanksgiving newsletter idea to generate new leads and win more customers. They promoted a limited-time discount to boost their seasonal sales. They added a warm image of a man with his grandchildren flipping through a photo album. 5. Leesa’s Happy Thanksgiving email Subject line: A Thanksgiving treat for 2 Leesa created a promotional email, hinting at the upcoming Black Friday sale to boost their seasonal revenue. Why we liked it: They informed customers about a donation initiative they managed to complete with their contribution. The email header includes a Black Friday sale link, and they added an extra one in the email body for more visibility. The copy is both heartwarming and actionable, without sounding salesy. Premade Thanksgiving Email Templates for Different Purposes Need some inspiration for your next holiday message? Explore these ready-made templates and send heartfelt messages to everyone who’s got your back, from clients to colleagues. Adjust your tone of voice based on the recipients. Thanksgiving email message for customers Subject line: We’re thankful for you! Dear , Happy Thanksgiving! May this day be full of gratitude, joy, and memorable moments with family and friends. On this special day, we wanted to show you how much you mean to us. Enjoy a 20 % discount until to savor yourself and your loved ones. Add the code at checkout. Always grateful and at your disposal! Thanksgiving email template for employees Subject line: Happy Thanksgiving Dear , We are who we are thanks to you! We salute you for your hard work, perseverance, and generosity–our business wouldn’t be the same without you and we’re grateful to have you on board. Since we know how much a delicious Thanksgiving dinner means, we’ve partnered with to offer our employees a 20% discount for Thanksgiving supplies until . Here’s your special code: Have a lovely Thanksgiving holiday! Thanksgiving email sample for business partners Subject line: No, we thank you! Dear , Happy Thanksgiving! We hope this day finds you full of joy and gratitude! We just wanted you to know your partnership means the world to us. We’ve reached new heights with you on our side. And we don’t take this for granted. To many more to come! Kind regards, Thanksgiving email message for managers Subject line: Happy Thanksgiving, boss! Dear , Happy Thanksgiving! I hope you have a lovely day with you and your loved ones and wish you joy and merriment. Thank you for constantly helping me grow. I’m grateful for being part of our awesome team, and I’m looking forward to learning and achieving more by your side. Enjoy your day! Thanksgiving email for colleagues Subject line: Thank you, office buddy :) Dear Happy Thanksgiving to you and your loved ones! I just wanted to let you know that my lunch breaks would be a joke without you. Thank you for making Monday blues yellow and for always getting my back when coffee refuses to kick in. Enjoy your holiday! Thanksgiving message or family members Subject line: Let the feast begin Dear , Happy Thanksgiving! I’m so grateful to have such a cool and caring ! Life would be different without you–not in a way that I’d prefer! Have a great holiday! Love always, Make Your Thanksgiving Email Marketing Count Briefly, enriching your Thanksgiving email marketing strategy with heartfelt, genuine messages is necessary. Offering incentives and rewards will also help you outstand the competition, as long as they’re suited for your audience. Start sending out your promotional campaigns before Thanksgiving Day to get more traction and consider combining this campaign with the upcoming Black Friday sale for better results. And to thank you, get a Moosend account for free for one month, and design converting holiday campaigns and landing pages with our user-friendly editor. Happy Thanksgiving! --- ### 9 Best Landing Page Builders For Affiliate Marketing [2025] > Looking for the best landing page builder for affiliate marketing? Find the top tools with their pros and cons, pricing, and best use cases. - Published: 2024-10-14 - Modified: 2025-04-14 - URL: https://moosend.com/blog/landing-page-builders-for-affiliate-marketing/ - Categories: Landing Pages, Software - Levels: Beginner Having a great landing page builder is vital for affiliate marketing since it helps you create beautiful pages that convince your audience to convert. What’s more, modern landing page builders allow even complete beginners to design pages without any coding knowledge. In this blog post, we’ll explore the best landing page builders for affiliate marketing, identify their pros and cons, and discuss their pricing models. By the end of this article, you’ll have a clear idea of which tools suit your needs and budget. Disclaimer: The information below is accurate as of October 2024. What Makes the Best Landing Page Builder for Affiliate Marketing? There are several key areas to focus on when selecting the right landing page builder for your needs. Here are the most important ones: Affordable pricing: Cost-effectiveness is key for all the marketing tools you use. Also, you’re wasting your budget if you’re paying for an expensive solution but not using all its advanced features. Templates: A library of customizable templates will save you both time and effort when designing your sales pages. Ease-of-use: An intuitive solution has a minimal learning curve, helping you claim its full potential faster than more complicated solutions. Integrations: They help you connect your landing page builder with other existing software you’re using. This way, you can streamline your marketing efforts. Top Landing Page Builders for Affiliate Marketing by Use Case Before we start looking at each alternative in more detail, here are their best use cases. Moosend – Best affordable landing page builder Instapage – Best for fast-loading landing pages Unbounce – Best for AI-powered landing pages Leadpages - Best for non-technical affiliates ClickFunnels - Best for experienced affiliates Landingi - Best for creating multiple digital assets Getresponse - Best for landing page A/B testing Wix – Best for creating custom landing pages Swipe Pages – Best for mobile-optimized landing pages Best Landing Page Builders for Affiliate Marketing: Quick Comparison Below you’ll find a quick comparison between the top Unbounce alternative solutions: Pricing Free plan/trial Key Features Moosend $9/month 30-day free trial Intuitive drag-and-drop editor Instapage $99/month 14-day trial Reusable content blocks Unbounce $99/month 14-day trial AI-powered builder Leadpages $49/month 14-day trial Built-in conversion guidance ClickFunnels $97/month 14-day trial Sales funnels Landingi $29/month Yes HTML & JavaScript support GetResponse $19/month Yes (limited) A/B testing, SEO tools Wix $17/month 14-day trial Robust analytics Swipe Pages $39/month 14-day trial Conversion-optimized templates, AMP support Now let’s explore them in more detail. 1. Moosend Pricing: Starts at $9/month, 30-day free trial Moosend is among the best landing page builders for affiliate marketing since it has affordable pricing and advanced features that let you create beautiful pages to convert your audience. The landing page builder is user-friendly with drag-and-drop functionality, letting you add and arrange items with ease. It also comes with a range of customizable templates for various scenarios including events and lead generation. To create urgency or boost conversions, you can add various elements to your landing pages like countdown timers, forms, videos, and CTA buttons. Apart from creating landing pages, Moosend incorporates powerful email marketing and marketing automation capabilities. This way, you can deliver personalized messages to the visitors of your pages and set up triggered email campaigns that target them based on their behavior on the page (e. g. , click on a CTA). Having all this functionality in one platform eliminates the need for integrations while you can also save money that you would otherwise pay for dedicated tools. Overall, Moosend is a feature-rich platform ideal for most businesses with limited budgets that want a powerful solution to optimize their digital marketing strategy. Finally, the multiple integration options of this platform ensure you can streamline your efforts using existing tools in your stack. Moosend Features Modern, user-friendly UI Drag-and-drop functionality Template library with professionally made designs Countdown timers (to add urgency) GDPR-compliant landing pages Pros Easy-to-use builder with affordable pricing Unlimited traffic and landing pages All-in-one platform for email marketing, forms, and landing pages Cons You cannot A/B test your pages Template designs could have a wider variety Pricing Moosend offers a 30-day free trial to test all its features including the landing page builder. After that period, paid plans start at $9/month giving you access to unlimited forms, landing pages and email campaigns, personalization, and advanced automation. 2. Instapage Pricing: Starts at $99/month, 14-day trial Instapage is among the best tools to build high-converting landing pages with ease. The platform comes with AI content generation, 500+ customizable layouts, and AMP support. This landing page builder is also great for WordPress users, letting you customize everything within your blocks. Another great feature of Instapage is its real-time collaboration capabilities. To get the most out of your landing pages, the platform equips you with A/B testing to experiment with your copy, visuals, and calls-to-action (CTAs). Additionally, Instapage lets you connect your ads with relevant, personalized landing pages to ensure a seamless experience and increase conversion rates. Finally, the platform has various integrations with popular apps and services including CRM, analytics, lead generation tools, and payment gateways. Instapage Features Customizable widgets 500+ layouts AI content generator Triggered popups and sticky bars Real-time visual collaboration Pros Fast and intuitive landing page editor A/B testing and heatmaps Cons A/B testing available on higher tier plans Expensive for small businesses Pricing This landing page builder offers a free 14-day trial for up to 2,500 unique visitors. After the trial ends, pricing starts at $99/month with the Create plan that allows 15,000 unique monthly visitors. 3. Unbounce Pricing: Starts at $99/month, 14-day trial Unbounce is a well-known landing page creator and a CRO platform. It is an ideal tool for affiliate marketers, small teams, and agencies, providing a wealth of features to level up your marketing strategy. Starting with the drag-and-drop builder, it is both fast and powerful. If you want a more “modern” approach, you can try the AI-powered builder. It will automatically build a layout based on the answers you provide regarding what you intend to use the page for. AI is there to assist with copywriting, too. However, if you truly want to captivate your audience, you shouldn’t rely solely on that. To uncover your best-performing landing pages, Unbounce provides robust A/B testing options. These tests are easy to run, and you don’t need to be a developer or advanced user. The main downside is that this functionality is found on the more expensive plans. Regarding integrations, Unbounce can be connected to AdWords and WordPress, as well as other eCommerce, CRM, and email marketing tools. Unbounce Features Advanced drag-and-drop page builder Popups and sticky bars AI copywriting & optimization A/B split testing Vast list of integrations Pros Dynamic text replacement Robust analytics tools Cons The platform can feel chaotic if you’re looking for a simple tool It is among the most expensive solutions (yet very powerful) Pricing Paid plans of this landing page builder start at $99/month, offering unlimited landing pages, popups, and sticky bars. Alternatively, you can test Unbounce for free using the 14-day trial. 4. Leadpages Pricing: Starts at $49/month, 14-day trial Leadpages is a marketing platform with a great landing page builder for lead capture. Among its top assets are the 200 mobile-friendly templates and the easy-to-use drag-and-drop page builder. Essentially, the tool helps you craft stunning landing pages without being a designer and without much hassle. Its pricing is on the affordable side (compared to the other tools in this list), while the main downside is that its cheaper plan only allows up to 5 landing pages. Nevertheless, there are no restrictions on traffic or the number of leads you can collect. The tool gets its high ranking among the best landing page builders for affiliate marketing due to its conversion guidance feature. This gives you predictions about your page’s performance before publishing it, so you know what to tweak and avoid guessing. Also, Leadpages offers some of the fastest-loading landing pages out there. This will work wonders for your SEO efforts. Finally, the platform integrates with services like Google Analytics, Hotjar, and other marketing tools for even more insights and automated actions. Leadpages Features Fast loading speed of landing pages 200+ high-quality landing page templates Unlimited traffic and leads Sell digital products and services A/B testing Pros Built-in conversion guidance Advanced popups and alert bars Cons Users cannot make mobile-specific changes Forms lack advanced customization options Pricing The tool’s pricing starts at $49/month for 5 landing pages and 1 custom domain. You can also test this landing page creator risk-free for 14 days. 5. ClickFunnels Pricing: Starts at $97/month, 14-day trial ClickFunnels is a powerful marketing platform that lets you build landing pages, sales funnels, and websites. The platform will be an ideal fit for experienced affiliates because it has various advanced features that can help you get those extra conversions. This tool has a straightforward drag-and-drop editor with various elements that you don’t find in other builders like surveys, membership content, video pop-ups, and more. You can create lead capture pages, consultation pages, free resource or download pages, checkout pages, and webinar or virtual event pages. With ClickFunnels, you’ll be able to make precise customizations to your mobile pages. This way you can increase conversions. However, the platform’s powerful functionality comes at a high cost. Other notable features of the tool include email marketing to reach and engage your email list, automation workflows to put your marketing campaigns on autopilot, and blogging to establish authority. Your blog content can also be repurposed into social media posts. ClickFunnels Features Sales funnels, landing pages, and websites Surveys and video pop-ups Automated workflows Integration with popular tools (HubSpot, ActiveCampaign, Klaviyo) API & Webhooks Pros Platform focused on generating and nurturing leads Easy-to-use landing page builder Cons Expensive solution if you’re looking for simple landing page functionality Steep learning curve to reach the platform’s potential Pricing ClickFunnels has paid plans starting at $97/month giving you unlimited landing pages and funnels. If you want to try the platform, there is a 14-day free trial available. 6. Landingi Pricing: Starts at $29/month, free plan Landingi is a powerful and flexible landing page builder for affiliate marketing. It has a pixel-perfect, drag-and-drop builder that lets you craft digital assets, like landing pages, pop-ups, microsites, or one-pagers with ease. Affiliate marketers will also find more than 400 customizable templates in the platform’s library. They are all mobile responsive and have fast loading times. As such, Landingi will be great for beginners, but also for people with coding knowledge since it has HTML and JavaScript support. Where Landingi really shines is analytics. The tool tracks user behavior on landing pages at a very detailed level ensuring you get all crucial information to make informed decisions. You also get A/B testing to experiment with your pages and integration with other marketing apps like CRM, lead generation tools, workflow automation, and more. Overall, Landingi is a powerful tool in the hands of affiliate marketers wanting to have flexibility over page design, AI tools to assist in content generation, and reliable support in case problems arise Landingi Features Smart Sections to keep your landing pages up to date Ecommerce functionality to sell digital products WordPress plugin A/B testing and personalization Responsive customer service Pros 400+ customizable templates Unlimited digital assets, conversions, and leads (Professional plan) Cons Very limited free plan Missing guides for some of the features Pricing Landingi is a free landing page builder, but its free plan only allows 1 page with 500 visits/month. For more landing pages and increased limits, paid pricing starts at $29/month for 10 landing pages and 5. 000 visits/month. 7. GetResponse Pricing: Starts at $19/month, free plan (limited) GetResponse is a popular marketing automation platform that can help affiliate marketers turn their content into a revenue stream. This landing page creator feels modern and user-friendly, helping you master its functionality quickly. You can set up beautiful landing pages from scratch or by selecting one of the various templates. Alternatively, you can use the AI-powered builder to produce an appealing design in just a few moments. GetResponse can also create a communication channel with your audience with its live chat functionality that lets you engage in one-on-one communication. What’s more, the platform equips you with autoresponders and advanced automation workflows to nurture your leads and build a solid relationship with them. The only downside is that prices start to rise quickly to get all these features. Nevertheless, GetResponse incorporates crucial features for affiliates like unlimited landing pages, A/B testing, and paid ads. Finally, you can host your own webinars with GetResponse and increase trust in your brand. GetResponse Features Beginner-friendly landing page builder AI-powered landing page builder 200+ templates available Paid ad campaigns creator Pros Unlimited landing pages and visitors Advanced marketing automation tools Great sales funnel builder Cons Free version is heavily limited The website builder needs improvement Pricing Pricing plans of the platform start at $19/month giving you access to email marketing, website and landing pages, autoresponders, and more. There is also a 30-day free trial with access to all the features and a limited free plan after that. 8. Wix Pricing: Starts at $17/month, limited free plan Wix is a dedicated website builder and a great landing page creator for affiliates. The tool is a good starting point for beginners due to its affordable pricing. With Wix, you can create a custom landing page or use the available pre-made widgets. No coding skills are required since everything is done via the drag-and-drop editor. This landing page creator has also eCommerce functionality, letting you showcase products and promote exclusive deals. You can also create webinar pages for your audience, event pages, and coming soon pages. Wix provides AI assistance to customize pages by prompts. This drastically saves time and it can also prove valuable if you run out of inspiration. Last but not least, Wix outperforms its competitors in terms of analytics. You get robust analytics tools to see and optimize the performance of your website or landing pages. Wix Features 900+ customizable website templates Ability to build custom web pages SEO optimization tools Integration with Google Analytics, Facebook Pixel, and other services Accept payment and collect recurring subscriptions Pros AI creation tools Custom integrations with API Cons Bandwidth and storage limitations Ads on the free plan Pricing Paid plans of Wix start at $17/month with basic functionality and limited storage space. Wix has a free plan to create your landing pages, but it’s limited in terms of customization options and advanced features. 9. Swipe Pages Pricing: Starts at $39/month, 14-day trial Swipe Pages is a fast and efficient landing page builder for affiliate marketers, helping them create high-converting pages with ease. This builder stands out with its fast mobile landing pages that help increase conversion rates and reduce bounce rates. With Swipe Pages, you don’t need to be a designer to craft a beautiful page. The platform comes with templates tailor-made for affiliate marketers including advertorials, coupon, review, and clickthrough pages. You’ll also get the AI-powered Genie tool that lets you create entire landing pages with just a few prompts. Updating your landing pages is effortless. With Global Blocks, you simply edit one instance of the block, and all instances are then automatically updated. This means you don’t need to manually find each landing page you’ve created and make the same change. If you want to experiment with your pages to optimize conversions, you can do that with A/B testing. Last but not least, Swipe Pages integrates with existing tools you use like Voluum, ClickBank, Anytrack, and Mailchimp. Swipe Pages Features Fast mobile-focused landing pages (AMP support) 100+ professionally designed templates Dynamic text replacement Multi-step forms Ecommerce functionality Pros High traffic limits on landing pages Great landing page builder for mobile devices Cons Advanced functionality is available only in higher-tier plans Some features may have a bit of a learning curve Pricing Pricing of this landing page creator starts at $39/month with unlimited landing pages, funnels, and conversions. The tool has also a 14-day trial to test its functionality. Choosing the Right Landing Page Builder for Affiliate Marketing Making the right choice when selecting a landing page creator for your affiliate marketing needs can be tough. You must consider which features you need, whether the platform you select imposes limits on the number of pages or visitors you can have, and finally, if the pricing model lets you grow and increase your profits. If you choose to start free, be sure to benefit from any free plans or trials to test each tool thoroughly. In case you want a simple tool with all-in-one functionality, feel free to create a Moosend account and experience effortless landing page creation. Frequently Asked Questions (FAQs) Here are some common questions and answers about landing page builders for affiliate marketing. 1. Are there any free landing page builders available? Yes, you can start creating landing pages for free with tools like Moosend, Landingi, GetResponse, and Wix. You simply need to remember that free tools come with certain limitations, so if you want to take landing page creation to the next level it would be advisable to purchase a paid plan. 2. How to create landing pages for affiliate marketing? To create effective landing pages for affiliate marketing, you need to use eye-catching visuals, craft a headline that grabs the users’ attention, and highlight the benefits of your offer. Additionally, you can put discounts at the start of the page and include as much social proof as possible. 3. What kind of website should I make for affiliate marketing? A content-based website (such as a blog) is ideal for affiliate marketing because it provides valuable information about a specific topic and caters to users’ pain points and interests. As an affiliate marketer, you can provide solutions by recommending relevant products/services so that the audience can realize their goals and solve their issues. --- ### Monthly Email Planner: November Edition [2025] > Plan your campaigns with our November email planner, featuring tips, examples, and templates to target Black Friday, Veterans Day, and more. - Published: 2024-10-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/november-email-planner/ - Categories: Email Marketing, Copywriting - Levels: Beginner Black Friday may be the biggest sales event of November, but relying on it alone isn’t the best strategy—especially for smaller businesses. This month offers plenty of other holidays and events to connect with your audience beyond Thanksgiving and Cyber Monday. So why limit yourself? Holidays like Diwali, Veterans Day, and Small Business Saturday will allow you to engage customers with fresh content and meaningful promotions. By spreading your efforts, you can increase your sales and stay top of mind all month long. Our November email planner will show you how to create effective campaigns for key dates. We’ll also offer actionable tips to help nail your Black Friday strategy and pre-made templates to save time. November Email Planner Overview: What to Send By tapping into the less well-known but equally important November holidays and events, you can engage your customers all month and avoid getting lost in the Black Friday rush. Here's what you can target this month: Diwali (Festival of Lights): Late October to Early November (date varies) World Vegan Month: Throughout November No-shave November: Throughout November Guy Fawkes Night: November 5 Veterans Day: November 11 Singles' Day: November 11 International Men’s Day: November 19 Thanksgiving Day: Fourth Thursday in November Black Friday: Friday after Thanksgiving Small Business Saturday: Saturday after Black Friday Cyber Monday: Monday after Black Friday Travel Tuesday: Tuesday after Cyber Monday Now, let’s see how to plan your email marketing campaigns, including your subject lines, copy, visuals, and more. 1. Diwali (Festival of Lights) Diwali is one of the biggest Hindu festivals, celebrated worldwide for five days, usually in autumn. This is the perfect opportunity to transition from October email marketing to November campaigns. Your email campaigns can resonate with the spirit of celebration with themes of light, prosperity, and joy. Whether you're offering festive products, gifts, or exclusive deals, Diwali can strengthen customer relationships and drive sales. Diwali will occur on November 1, 2024, October 21, 2025, and November 8, 2026. Email campaign: Festive promotions featuring exclusive Diwali collections, discounts, and limited-time offers will work well. You can also send an email with warm wishes on the festival day. When to send: You can start 2 weeks before Diwali to inform your customers about the celebration and build hype. Subject lines: Highlight the festive mood, add special emojis to draw attention, and use warm language to entice your audience. Here are three examples from Sugar Cosmetics’ Diwali-themed email sequence: Indulge in a pre-Diwali SUGAR haul Diwali just got more LIT A Special Diwali Wish🪔 Email copy: Briefly explain Diwali for those unfamiliar and promote relevant products or deals for those celebrating to engage all customers. Visuals: Use festival-specific colors like gold, orange, and red, with traditional Diwali symbols such as diyas, rangoli, and fireworks. CTAs: Encourage customers to explore your festive collections and enjoy exclusive offers. You can use "Explore Diwali Deals" or "Celebrate with Us. " Example: Instacart Instacart’s Diwali email works well because it uses bright, festive visuals and simple, engaging copy. It highlights traditional foods and decor, helping connect with the holiday. The yellow "Shop now" buttons stand out on the email design, guiding customers to act. This educational and promotional content combination appeals to new and regular Diwali shoppers. Subject line: How do you Diwali? Prep for this year’s festivities. Further reading: As Diwali may also fall in October, don’t forget to check out our October email planner. It’s the perfect transition to kickstart your November campaigns. 2. World Vegan Month World Vegan Month is another great addition to your November email planner. Celebrated throughout the month, it offers brands the chance to highlight veganism and plant-based lifestyles. Initially starting as a world day and then a week-long event, it has now grown into a full month of awareness. Email campaign: Share vegan recipes, promote plant-based products, or highlight your brand's commitment to sustainability and ethical practices. If you partner with vegan brands or charities, this is a great time to promote those collaborations as well. When to send: Start your campaign at the beginning of November and run promotions or educational content throughout the month. Subject lines: Use simple language that emphasizes plant-based living. You can add plant and flower emojis, too. New vegan-friendly styles (Clarks) Vegan beauty coming in hot for the holidays (Morphe) 20% Off our Clean, Vegan Skincare (bareMinerals) Email copy: Educate your audience on the benefits of veganism, whether it's for health, the environment, or animal welfare. You can also promote any vegan-friendly items, offer discounts on plant-based products, or share stories of how adopting a vegan lifestyle has impacted customers or team members. Visuals: Add images of plant-based products and ingredients, along with nature-themed visuals. CTAs: "Shop Vegan Products," "Explore Vegan Recipes," and "Join the Movement" are great to get your audience to act. Example: Soylent This email by Soylent highlights vegan-friendly products and emphasizes the benefits of a plant-based diet while promoting limited-time flavors. The clear CTA and seasonal offerings create urgency, while the messaging supports both health and environmental awareness, making it relevant for the occasion. Subject line: Celebrate World Vegan Day The Right Way 3. No-Shave November No-Shave November is an annual event to raise awareness and funds for cancer prevention. It encourages participants to grow their hair—beards, mustaches, or otherwise—to spark conversations and donations. Brands in men’s grooming, fashion, and health can engage their audience with promotions and partnerships, supporting the cause of growing awareness. Email campaign: Launch a campaign supporting the No-Shave movement by offering grooming products for post-November care or introducing special promotions tied to the cause. When to send: Start in early November and maintain momentum with weekly emails highlighting the movement and promotions. Subject lines: Highlight the movement by focusing on participation. You can use puns for a fun twist. Drop Your Razors, It’s No Shave November! (John Paul Mitchell) Let It Grow: Support No-Shave November and Cancer Research Stubble Trouble? Not This Month – Join No-Shave November Email copy: Explain the purpose of No-Shave November and encourage your audience to be a part of it. Promote relevant products like grooming kits, shaving gear for after the month, or fashionable apparel for those growing out their beards or hair. Visuals: Use bold imagery of beards, mustaches, and unshaven looks. CTAs: Keep them action-oriented and tied to the cause. Example: John Paul Mitchell Systems This No-Shave November campaign by John Paul Mitchell combines the movement's theme with relevant products, like skin and beard lotion. The user review next to the product adds credibility, while the offer of a free gift further encourages purchases. The relevant visual also makes the email more relevant. Subject line: It’s No-Shave November (Plus, a FREE Gift)! 4. Guy Fawkes Night Guy Fawkes Night, celebrated on November 5 and made popular by the movie "V for Vendetta," will allow you to connect with your audience, especially UK customers. Known for its fireworks, bonfires, and celebrations, this day is perfect for promoting themed offers or special discounts. Whether you’re selling outdoor gear, food, or seasonal items, this event adds a fresh twist to your campaigns. With few brands using it, the right subject line will help your email stand out. Email campaign: Target your audience with a Guy Fawkes-themed promotion, offering limited-time discounts or bundling related products for bonfire night celebrations. Beauty brands can even create emails with tutorials on how to get the perfect bonfire makeup look. When to send: Send the first email 4-5 days before November 5, with a follow-up reminder the day before the event. Subject lines: Use emojis and enthusiastic language to create a fiery result for your audience. Here are some suggestions you can use: Light Up Your Savings This Guy Fawkes Night! Remember, Remember the November 5th! Spark Big Savings This Guy Fawkes Night! Email copy: Like Diwali, you can create educational content for Guy Fawkes Night and show your customers how your products can make their celebrations more special. You can even use the popular nursery rhyme for a unique touch. Visuals: Incorporate fireworks, bonfires, and outdoor party scenes. Warm, bold colors like orange are also great for the holiday. CTAs: Encourage customers to explore offers or exclusive deals for the event, such as “Shop the sale” and “Get Bonfire Specials. ” Template: Promotional campaign You can use the above tips to create your Guy Fawkes email. Change the headline to "Ignite Your Savings This Guy Fawkes Night" and incorporate images of fireworks, bonfires, or festive celebrations. The color scheme is perfect for the occasion. Ensure your CTA buttons have a different color to stand out in your design. Create your Guy Fawkes campaign Tip: If you need help with your subject lines, you can use a subject line tester like Refine to provide valuable suggestions. 5. Veterans Day Of course, Veterans Day celebrated on November 11, couldn't be absent from our November email calendar. This day honors those who have served in the U. S. military. While many brands offer special deals and discounts to celebrate, you can grab this chance to give back to veterans and their families more meaningfully. Email campaign: Use Veterans Day to offer exclusive promotions and highlight charitable partnerships, donations, or special initiatives that give back to veterans. As this is a very important U. S. holiday, you can send an email on Veterans Day to express your gratitude to those who serve. When to send: Ideally, start your campaign a week before November 11, with a final reminder on Veterans Day to highlight any ongoing initiatives and celebrate those who served. If you want to deliver only one campaign, send one on Veterans Day with heartfelt wishes. Subject lines: Make your creations thoughtful, whether you express gratitude for veterans or highlight special deals. A small thank you. (Huckberry) Honoring Our Veterans With A FREE Dinner! (Coborn’s) We Salute You (CBD For Life) Email copy: Acknowledge the importance of Veterans Day and highlight how your brand is contributing to a relevant cause. Mention any special offers for veterans, charitable partnerships, or donations made on their behalf. Visuals: Use patriotic colors (red, white, and blue) and images that honor veterans and promote action. CTAs: Encourage customers to take advantage of your offers and support veterans. Example: Chubbies This Veterans Day email by Chubbies combines a heartfelt message with actionable support for veterans through discounts and charitable partnerships. The design is simple yet powerful. It features patriotic visuals and meaningful CTAs, encouraging recipients to shop and give back. Subject line: Happy Veterans Day 6. Singles' Day Another great addition to your November email planner is Singles' Day. Celebrated on November 11, this special day started in China as a way for single people to celebrate themselves. However, it has now grown into a big shopping event. Singles' Day offers businesses a fresh way to engage customers with exclusive deals, self-care products, or “treat yourself” messaging. As more consumers worldwide embrace this shopping holiday, it’s a great way to drive sales, especially with younger, digitally savvy customers. Email campaign: Highlight special deals or exclusive discounts that encourage self-gifting. You can create a series of campaigns focusing on different aspects of self-care, both mental and physical. When to send: Start sending emails 3-4 days before November 11, with final-day reminders to capture last-minute shoppers. Subject lines: Focus your messaging on treating oneself, gifts, and exclusive offers to make your audience feel special and appreciated. Singles' Day Gift from us (Timberland) Celebrate Singles’ Day with $15 Lipsticks (Fenty Beauty) It's singles day. we're treating you (Kate Spade) Email copy: Promote self-love and encourage customers to celebrate themselves. Highlight how your products make the perfect gift for them, whether for pampering, upgrading, or indulgence. Visuals: Use fun, vibrant visuals that represent joy and relaxation while showcasing the products you’re promoting. CTAs: Use phrases like "Treat Yourself Now" or "Celebrate YOU" to encourage your audience to shop for themselves. Example: Converse Converse offers a great deal through its "Converse By You" service. This allows customers to design their own shoes, perfectly aligning with the Singles' Day theme of treating yourself. This personalized campaign encourages immediate action, and the discount creates urgency, making it a strong call to celebrate individuality and self-care. Subject line: It's Singles' Day—25% OFF Converse By You Tip: For even more effective campaigns, try segmenting your audience based on relationship status to create highly targeted and personalized offers. 7. International Men’s Day Just as International Women’s Day is celebrated with meaningful campaigns, International Men’s Day is a chance to engage your male customers similarly—focusing on self-care, mental health, and other important issues. This can be a perfect time to launch emails centered around grooming products, fitness gear, or mental health initiatives. Also, be inclusive by showing that the day is for everyone regardless of gender, celebrating men’s contributions, and promoting well-being for all. Email campaign: Offer exclusive promotions on men’s products, or partner with a cause focused on men's mental and physical health. Promote gifts and bundles, highlighting self-care. When to send: Start 5-7 days before November 19, with a final-day email on International Men’s Day itself. Subject lines: Keep your subject lines short and to the point. For a fun twist, you can add emojis. Celebrate International Men’s Day with Exclusive Offers Honoring Men’s Wellness: Special Deals Inside Celebrate Men’s Day – Shop Wellness Deals & Support a Great Cause Email copy: Focus on men’s well-being while using inclusive language. Highlight how your products benefit them and encourage customers to celebrate with thoughtful gifts. Visuals: Use clean, modern designs that appeal to a male audience. Again, don't forget to be inclusive and mindful. CTAs: Use actionable language, such as “Support Men’s Health,” “Shop Men’s Wellness Deals,” or “Celebrate and Give Back. ” Template: Storytelling email This template is great for creating a thoughtful message. It uses a clean design that you can use to focus on your personal story and how it connects with International Men’s Day. Additionally, the dark color scheme gives it a sleek look, reminiscent of James Bond movies, adding a touch of sophistication to your campaign. You can use this template in your November email planner by signing up for a Stripo account and customizing it to fit your brand’s style. Once you're ready to send it to your audience, import it to your email service provider. Moosend’s builder integrates seamlessly with Stripo, allowing you to deliver your campaigns effortlessly. Find out more on the Moosend/Stripo integration page. Also, don’t forget to sign up for a free Moosend account to send your campaigns today. Send your emails with Moosend 8. Thanksgiving Day No November email planner would be complete without Thanksgiving. For your brand, the holiday allows you to thank your audience and connect more personally. Instead of being strictly promotional, focus on creating heartfelt messages that express gratitude toward your customers, partners, and community. You can still promote your products but keep the focus on the true spirit of the holiday, which is gratitude. This year, Thanksgiving is on November 28. In 2025, it’ll be on November 27; in 2026, it will be on November 26; and in 2027, it will be on November 25. Email campaign: Craft a message that shares your brand's appreciation for your customers, emphasizing your gratitude for their support. Subtly use special offers to give back to those who support your brand. When to send: Start sending Thanksgiving emails a week before the holiday, with a warm, thankful message on Thanksgiving Day. If you have an online grocery store or restaurant, send recipes and shopping list reminders to help your customers. Subject lines: Create short, heartfelt copy and use turkey and autumn leaf emojis for an extra holiday and seasonal touch. Last Chance for Thanksgiving Delivery (Gibson’s) Happy Thanksgiving (Walmart) Happy Thanksgiving! (Coborn’s) Email copy: Express thanks to your customers for their support throughout the year. Highlight how much customer loyalty means to your brand and share stories or messages that reflect your company’s values. You can introduce any special Thanksgiving promotions as a token of appreciation. Visuals: Use warm colors like orange, red, and brown. Include imagery of family gatherings, food, and seasonal decorations, including pumpkins, turkeys, etc. CTAs: Encourage customers to take advantage of your offers while being grateful. Example: BLK & BOLD This email example from BLK & BOLD expresses gratitude towards customers and the community, emphasizing the company's charitable efforts. The warm message makes the brand feel personal and connected. The CTA leads customers to a dedicated page where they can shop their favorite coffee blends and make a positive impact on youth. Subject line: Happy Thanksgiving Thanksgiving Resources Take a look at our Thanksgiving email marketing guides to craft heartfelt messages for your audience. Free Thanksgiving HTML Email Templates Best Thanksgiving Email Subject Lines Thanksgiving Email Newsletter Examples 9. Black Friday Now, Black Friday is the biggest sales event of the year, drawing in millions of shoppers worldwide eager for deals. According to statistics, Black Friday emails can achieve the highest conversion rates of the month, with automated emails converting at 2. 5%. This year, Black Friday is on November 29. Let's see how to stand out in the inbox. Email campaign: Craft a series of campaigns that highlight your biggest offers and show the value of purchasing from you. Balance your deals with creative design elements that capture attention without overwhelming your audience. When to send: Start teasing your Black Friday offers in early November, followed by a series of mid-month campaigns featuring your deals. For last-minute shoppers, follow up with reminders closer to the event. To build hype, you can also plan your Black Friday teasers alongside your Thanksgiving email. Subject lines: Keep them short and urgent, using strong action words and emojis to grab attention. Black Friday Early Access: Unlock 30% OFF NOW! (The Body Shop) 30% OFF We upgraded Black Friday (bareMinerals) Extended just for you: 30% off Black Friday Sale (Bruno Magli) Email copy: Keep the copy concise but impactful. Highlight the best deals, remind customers of limited-time offers, and create a sense of urgency. Incorporate personalization wherever possible—addressing customers by name or suggesting items based on past purchases. Visuals: While the “Black” in Black Friday is tempting, you can stand out by using unique design elements. Use your brand’s darker colors with splashes of vibrant or contrasting tones, textured backgrounds, animations, or personalized designs. CTAs: Keep your CTA copy simple but urgent to encourage quick action. If you use a black background, use vibrant colors on the buttons to make them stand out. Example: NYX Cosmetics This Black Friday campaign from NYX Cosmetics has a bold design, using a blue background and eye-catching icons that immediately grab attention. The copy highlights the key offers—50% off sitewide and free gifts with every purchase—adding urgency and value to the campaign. Free shipping and a 45-day return policy also add extra incentives for customers to act. Subject line: BLACK FRIDAY IS HERE UP TO 50% OFF SITEWIDE For more, head to our Black Friday email campaign resources below. Black Friday Resources Follow our Black Friday email marketing guides to create the perfect sales email for your audience: Black Friday Email Subject Lines & Tips Free Black Friday Newsletter Templates Black Friday Email Examples + Tips 10. Small Business Saturday This year, Small Business Saturday falls on November 30. If you haven't heard about it, it was created to counterbalance the massive retail giants of Black Friday and Cyber Monday and give smaller brands a chance to shine and connect with their communities or niche audiences. This is the perfect opportunity for smaller eCommerce stores to showcase your unique products and services through personalized email sequences. Customers love supporting local brands, and this event allows you to tell your story and build strong relationships with your audience. Email campaign: Show the importance of supporting small brands and the value of buying local or from independent sellers. Share your story and what makes your brand special, offering exclusive discounts. When to send: Start promoting Small Business Saturday right after Black Friday, sending your email in the morning and following up with a reminder in the evening. You can also extend the sale to Sunday. Subject lines: Highlight exclusivity, community, and the positive impact of shopping small. About our small business (BIKO) Celebrate Small Business Saturday with Better SEO! (Blog Tyrant) Choose BLK & Bold this #SmallBizSaturday (BLK & BOLD) Email copy: Focus on the personal touch your business offers and why supporting small businesses is important. Highlight your unique products and how your customers’ purchases make a difference. Offer exclusive promotions or limited-time deals to drive engagement. Visuals: Use images that reflect your brand. Showcase your products in a way that tells a story, making customers feel good about supporting a small business. CTAs: Use phrases like “Shop Small, Shop Local" or “Support Independent Brands" to get customers to shop. Example: Silk & Willow Silk & Willow’s Small Business Saturday email campaign shows the brand's personal touch and emphasizes the importance of supporting small businesses. The email offers a 15% storewide discount, motivating customers to shop and reinforcing the value of community support. Subject line: small (but mighty) BUSINESS SATURDAY 11. Cyber Monday Following Black Friday, Cyber Monday was created to encourage people to shop online and has since become a major event offering exclusive digital deals. This day is perfect for eCommerce brands to boost sales with exclusive discounts, flash promotions, and limited-time offers. Although this year, the holiday falls on December 2, you can plan using our November email planner to ensure your campaigns are ready. With online traffic at its peak, Cyber Monday is the best time to target shoppers who prefer fast and easy online purchases. Email campaign: Launch a series of emails offering exclusive online deals. Focus on time-sensitive offers like flash sales or limited stock. To entice customers further, include free shipping or bonus gifts. When to send: Begin promoting Cyber Monday deals on Sunday or early Monday morning. Send reminders throughout the day to build hype, with a final push email sent toward the end of the day. Subject lines: Use urgency to drive immediate action. FINAL HOURS for Cyber Monday doorbusters (HP) Even our sale is on sale (Levi’s) Last chance to enjoy Cyber Monday savings! (Burt’s Bees) Email copy: Inform your recipients that your deals are available online and for a limited time. Use persuasive language to emphasize fast shipping, exclusive bonuses, or limited availability to encourage quick purchases. Visuals: Incorporate countdown timers, product highlights, and GIFs to make your emails more dynamic. CTAs: Make the CTAs clear and urgent to prompt immediate action, using phrases like “Shop Cyber Monday Now" and "Grab It Before It’s Gone. " Example: DELL Here’s a good example from Dell. The email copy is spot on, creating urgency with phrases like "You're almost out of time. " Moreover, the clean, simple design ensures that the focus remains on the product offers, while the clear CTAs like "View the Deals" guide users directly to purchase options. The images work great here, showcasing Dell’s deals on various products. Subject line: Our Cyber Monday Event is almost over, with savings of up to 45% off. Cyber Monday Resources Prepare for Cyber Monday email marketing by looking at our dedicated guides. Cyber Monday Email Examples +Tips Best Cyber Monday Subject Lines Free Cyber Monday HTML Email Templates 12. Travel Tuesday Travel Tuesday, taking place after Cyber Monday, has become a key day for travel-related promotions. It’s the perfect time for travel brands to showcase limited-time offers, discounted flights, and vacation packages. This day is ideal for targeting customers planning their next trip and taking advantage of holiday season deals and discounts. This year, it's on December 3. In 2025, it'll be on December 2, and in 2026, it'll be on November 30. Email campaign: Showcase special travel deals like discounted flights, hotels, car rentals, or vacation packages. Also, you can promote free upgrades or coupons on future bookings. When to send: You can send a teaser on Sunday and a promotional email on Tuesday morning. For better results, send follow-ups throughout Travel Tuesday to create excitement. A final reminder in the evening can help boost sales before the day ends. Subject lines: Use time-sensitive language to grab attention. Emojis can also stand out in the inbox, especially since many brands will send Cyber Week deals. ‘Tis the Season to Give Holiday Travel (Marriott Bonvoy) Don't Miss Out on Travel Tuesday Deals Exclusive Travel Tuesday Deals You Can't Resist Email copy: Let your customers know that the best travel deals are only available for a limited time. Highlight additional perks to create a sense of urgency. Visuals: Use vibrant images of destinations, travel packages, or key products. A countdown timer can also assist your email copy. CTAs: To prompt quick decisions, include direct and action-oriented CTAs like “Book Your Trip Today” or “Save on Travel Now. ” Template: Fun experiences You can use the template below to create a stunning Travel Tuesday email. Change the headline to "Explore the World This Travel Tuesday" and incorporate images of famous landmarks, beautiful beaches, or scenic cityscapes. The color scheme should evoke excitement. Consider using vibrant blues, greens, oranges to represent adventure and exploration. Customize it Further reading: Check out our travel agency email marketing guide for more tips. Black Friday Email Marketing Tips Now you know which holidays and events to target. However, we wouldn’t leave you without some additional Black Friday email tips to help you stand out and get the best results. Here are our bite-sized, actionable tips to help you out. 1. Align your campaigns with Thanksgiving and Cyber Monday Instead of treating Black Friday as a one-off event, set up a sequence that combines Thanksgiving, Black Friday, and Cyber Monday. Doing so lets you keep the momentum going throughout the holiday weekend. For example, include a Black Friday teaser in your Thanksgiving email and end your campaign with a "secret" Cyber Monday deal. Here’s how H&M did it: This keeps your audience excited for what’s next and creates anticipation. 2. Find the perfect timing Timing is key for Black Friday campaigns. Create a dedicated section in your email marketing calendar and schedule your emails in advance to minimize Black Friday email fatigue. This will help you space out your promotions and avoid overwhelming your audience. For example, if you want to send two emails on Black Friday, start with an early bird offer in the morning and follow up in the afternoon with a “last chance” reminder to capture those late shoppers. Planning also ensures that your campaigns run smoothly without any last-minute rush. Here’s how you can organize yours in your email calendar: 3. Choose a unique design While the black color is still predominant, opt for designs that reflect your brand identity while still creating urgency around your offers. Try incorporating your unique colors with eye-catching accents. Use modern design elements like minimalist layouts, GIFs or videos, and white space (if possible) to create a fresh look that grabs attention. The goal is to maintain the urgency of Black Friday while keeping your design distinct and memorable. See how Truly Beauty used pink and green to create a more unique result? Plus, they added a countdown timer and the subscriber’s name to make it more urgent and personalized. 4. Create personalized deals for loyal customers Personalized deals make your loyal customers feel valued. Segment your list based on purchasing habits and create tailored offers directly to their interests. Source For instance, if a customer has been purchasing skincare products throughout the year, offer them a personalized Black Friday discount on their favorite or most-purchased items or new ones. It’s a small touch that can increase customer loyalty and conversions. 5. Offer deals on popular items, not leftover stock Avoid promoting items that haven’t sold well or are left in stock. Customers are looking for great deals on popular or hot-ticket items during Black Friday, so focus on discounts that will attract their attention. Source For instance, create a discount bundle that offers great value if your top-selling products are in-demand electronics or gadgets. This will drive more interest and engagement than discounts on lesser-known or unwanted items. Tip: If you have leftover stock, you can use it as a free gift to get customers to shop your deals. November Email Newsletter Templates In the following section, we compiled some beautiful pre-made newsletter designs to help you craft your November campaigns faster. Minimal fall-themed welcome design This fall-themed welcome email template stands out due to its warm, earthy colors, such as gold and beige, which perfectly capture the essence of the autumn season. The minimalist design will help you draw attention to key elements without overwhelming the reader. Try it Black Friday email template This Black Friday email template is a great example of avoiding the typical black backgrounds. It uses a warm, bright color palette with shades of yellow and orange to create a unique campaign and focus on your deals. The simple layout also has strategically placed CTAs, making it easy for customers to browse and shop. Customize it Promotional newsletter design This clean, minimal design focuses on various products. The neutral tones and visual blocks make it perfect for promoting seasonal sales or special events like International Men’s Day, encouraging customers to engage with numerous CTAs. Try it Step up Your Email Marketing for November November offers unique opportunities to engage with your audience beyond the big three: Thanksgiving, Black Friday, and Cyber Monday. By leveraging lesser-known holidays, such as Diwali and Small Business Saturday, and using strategic campaigns from our November email planner, you can stand out, build lasting relationships, and drive sales throughout the month. Use our tips, templates, and examples to create impactful campaigns that resonate with your customers and make the most of this festive season. And if you need a trustworthy email marketing tool to... --- ### 9 Best Typeform Alternatives For 2025 > Looking for the best Typeform alternatives to build forms without breaking the bank? Find the top competitors with their pros and cons. - Published: 2024-10-09 - Modified: 2025-05-05 - URL: https://moosend.com/blog/typeform-alternatives/ - Categories: Software, Subscription Forms - Levels: Beginner Typeform is an online form builder known for its conversational forms and surveys. However, the tool is not ideal for every business so it’s natural for users to look for Typeform alternatives. In this article, we’ll see why you should explore the best Typeform alternatives, what to look for in these services as well as their pros and cons. This way you can make an educated decision about switching from Typeform or selecting a form builder that suits your needs. Disclaimer: The information below is accurate as of September 2024. What Should You Look for in a Typeform Alternative? There are a few criteria that you should look for when you search for the ideal Typeform alternative: Affordable pricing: Typeform's plans have limits on the number of responses per month. This means costs can rise significantly. An affordable solution can save a lot of money in the long run. Easy integration: Typeform requires lots of permissions to integrate the forms. Ideally, integration should be an effortless process. Question types: To ask the right questions, you need the right question types. The tool you select should also include advanced questions types apart from the basic ones. Customization: Many users are unhappy with Typeform's customization options. They'd like to be able to add custom URLs and use advanced CSS or other personalization options. Data security and compliance: Dealing with sensitive data requires caution. Check whether the tool you select is compliant with laws like HIPAA, GDPR, and CCPA. Payments: With Typeform, you can collect payments only through Stripe. Other competitors integrate with more payment gateways. Alternatives to Typeform by Use Case Before we start looking at each alternative in more detail, here are their best use cases. Jotform – Best for creating forms without coding knowledge SurveyMonkey– Best for advanced surveys Moosend – Best affordable form builder for small businesses Google Forms - Best for creating simple forms Formstack - Best for tracking performance Wufoo - Best for advanced customizability Paperform - Best for creating full-page forms Tally – Best free online form builder HubSpot – Best form builder with CRM functionality Top Typeform Alternatives: Quick Comparison Below you’ll find a quick comparison between the top Unbounce alternative solutions: Pricing Free plan/trial Key Features Jotform $39/month Yes Conditional logic, HIPAA compliance SurveyMonkey $99/month Yes Market research tool Moosend $9/month 30-day free trial All-in-one marketing platform Google Forms Free - Data validation Formstack $99/month 14-day trial Offline surveys, File uploads Wufoo $19/month Yes (limited) Extensive form customization Paperform $29/month 14-day trial Vast library of form templates Tally $29/month Yes Form logic, calculations HubSpot $20/month Yes Built-in CRM Now let’s explore them in more detail. 1. Jotform Pricing: Starts at $39/month, free plan Jotform is among the best Typeform alternatives for users who want to create beautiful forms without any coding knowledge. The tool has ample functionality including simple and more advanced features, which makes the tool great for both beginners and experienced users. Jotform forms are highly customizable, and you can show different content based on user location. What’s also great is that you can set character limits and pre-populate fields. You can collect and organize data with Jotform Tables, and then turn them into PDFs. This form builder lets you collect payments by integrating with over 30 gateways, including PayPal, Stripe, and Venmo. If you need more advanced functionality, Jotform offers CRM integration and workflow management. The tool also incorporates automation features that make building surveys effortless. Last but not least, you can export your forms in various formats (embedded in a website, fillable PDF, email, etc. ). Jotform Features Various widgets (e. g. , calculations, data grid, inventory, signature) Conditional logic 24/7 customer support Mobile app HIPAA compliance Pros Easy payment processing (integration with 30+ payment gateways) Vast collection of templates Cons Some users find the interface complicated Free version is limited and surveys can’t be customized Pricing Jotform has a free plan allowing up to 5 forms and 100 monthly submissions. To increase the limits, paid plans start at $39/month (billed monthly) for 25 forms. 2. SurveyMonkey Pricing: Starts at $99/month, free plan SurveyMonkey is a well-known free online survey tool ideal for SaaS businesses. You can create classic forms with all questions on the same page, one question at a time, and conversational forms. There are various pre-built form templates to start with, and you can also create a tailored survey with the help of AI. Apart from creating surveys and forms, the platform helps you find a relevant audience based on the requirements you set. This Typeform alternative does a great job of providing rich analytics. This makes the tool an ideal solution for HR and employee research. SurveyMonkey is also great if you plan to collect customer feedback. Regarding its user interface, it won't take you long to get used to it. If you want to build complex surveys, this will be a better fit than Typeform because you get unlimited questions per survey and advanced survey logic. Finally, there is a WordPress plugin allowing you to embed forms and surveys directly on your WordPress website. Pricing-wise this solution is more expensive than Typeform, so make sure it matches your business needs. SurveyMonkey Features Surveys, quizzes, and polls Multiple layouts available A/B testing Building surveys with AI Multilingual surveys Pros Export data in various formats like CSV, XLS, PDF, PPT, and SPSS Automatic charts and summaries to analyze form performance Cons Expensive solution (especially for teams) Advanced functionality that may never be used by the majority of users Pricing This Typeform competitor has an expensive pricing model starting at $99/month (billed monthly). There is also a limited free plan for unlimited surveys and forms, but 10 questions per survey. 3. Moosend Pricing: Starts at $9/month, 30-day free trial Moosend is an email marketing and marketing automation platform that includes a powerful drag-and-drop form builder. With it, you can create unlimited forms to boost lead generation or display a call-to-action on your website. To use the tool, you don’t need any coding knowledge. To save time and effort, Moosend provides a library of customizable pre-made form templates. You can build all kinds of forms from floating bars and full-page forms to promotion popups. And even though Moosend has a simple builder, advanced features aren’t absent. For example, you can create gamified forms and include countdown timers to increase urgency. Moreover, the platform comes at an unbeatable price (compared to the alternatives). For just $9/month, this Typeform alternative offers you email marketing, advanced automation workflows, audience management tools, and access to the SMTP server. Moosend Features Drag-and-drop editor that favors simplicity Advanced visibility options (cookies, countries, URLs, etc. ) GDPR-compliant forms Easy connection with automated workflows 24/5 customer support team 100+ integrations Pros Gamified forms (“Wheel of Fortune” forms to create an interactive experience) Affordable pricing All-in-one marketing platform (email, landing pages, transactional) Cons Forms could have more customization options Pricing Moosend offers a 30-day free trial to test all its features including the form builder. After that period, paid plans start at $9/month giving you access to unlimited forms, landing pages and email campaigns, personalization, advanced automation, and more. 4. Google Forms Pricing: Free (with a Google account) Google Forms is a free tool that lets you build simple forms without effort. This solution lets you change the color of the header, upload photo files, or change the font of your survey questions. You can have various types of responses including short text, checkboxes, and drop-down menus. However, the main downside of this tool is the limited display customization options. Where Google Forms really shines is in data validation and visualization. Specifically, the platform can automatically generate charts so you can analyze the results on the spot. Responses can also be connected to a Google Sheet and then shared with your team. Overall, Google Forms is an excellent solution if you’re looking for a free service for ad-hoc forms and surveys. Compared to Typeform, though, your surveys may look less professional due to the absence of advanced form functionality. So, we don't recommend using it as a long-term solution. Google Forms Features Drag-and-drop builder Basic conditional logic Multiple form sections for a better user experience Response validation (to ensure only relevant data is collected) Google Sheets integration Pros Extremely user-friendly Easy collaboration with Google Account users Cons Limited analytics (number of responses, answer breakdown) No themes/templates available Lack of advanced functionality (e. g. lead gen forms, sales forms) Data security concerns Pricing Google Forms is a free Typeform alternative. 5. Formstack Pricing: Starts at $99/month, 14-day trial Formstack is another form builder solution and data collection platform. It has an intuitive drag-and-drop builder with many question types and branching logic. Forms can be embedded on your website, sent via email, or shared on social media sites. Among its greatest features is its vast library of 300+ templates for order forms, payment forms, feedback forms, evaluations, and more. It also comes with various integration options including payment gateways to collect payments in real-time. Formstack’s forms are responsive, which means they will always look great no matter the device. Another benefit of the service is that you can collect e-signatures on your forms without integration. And while its pricing isn’t very competitive, there is neither a limit on the number of submissions you can receive nor on the number of times your forms can be viewed. Finally, you get conditional logic to create smart surveys that change based on user responses. Formstack Features Huge library with form templates Collect e-signatures Workflow dashboard Offline survey support Data routing Pros Great AI form builder Automation workflows File uploads Cons Expensive software Customer service needs improvement Pricing This Typeform competitor service starts at $99/month, allowing up to 25 forms and 1 user. For advanced functionality, prices rise even more. If you want to test the tool, there is a 14-day trial available. 6. Wufoo Pricing: Starts at $19/month, free plan Wufoo is a robust form builder solution that allows maximum customizability of your forms. This tool will be ideal for financial institutions and enterprise clients since it allows you to create password-protected forms. It also incorporates security features like 256-bit SSL Encryption and CAPTCHA integration. With this builder, you can protect confidential answers like phone numbers, addresses and ID numbers, as well as other data that mustn’t be leaked. Wufoo also allows respondents to upload files to the form (up to 25MB. ) Another benefit of Wufoo is custom form endings. This means that you can redirect respondents to a different page or create a custom Thank You page. This is a feature you don’t find often in other form builders. Lastly, Wufoo has a vast library of templates for lead generation, invitations, online orders, and registrations. The main downside here is that they look similar, so you won't get much inspiration. Wufoo can be integrated with thousands of other apps like CRM and marketing automation either natively or through Zapier. Wufoo Features Multiple form types (registration, application, survey, contact form, payment) Branching and logic Accept payments WordPress plugin to embed forms on your WordPress website Field encryption (for additional security) Pros Custom themes to make forms consistent Huge list of integrations Cons CSS option not so flexible Outdated UI Templates look the same Pricing Wufoo has a free plan that lets you build up to 5 forms. Paid plans of this Typeform alternative start at $19/month (monthly billing) for up to 10 forms. 7. Paperform Pricing: Starts at $29/month, 14-day trial Paperform is an ideal Typeform alternative service if you want to create full-page forms. Among the most notable benefits of the tool is that it offers 22 question types to make your forms unique. The form builder lets you choose what happens after submission, such as receiving an email notification, displaying a success message, or redirecting respondents to a specific page. You also get responsive, pre-built templates to get started quickly. To create more complex forms, Paperform incorporates conditional logic and calculation fields. You can also collect payments and donations by integrating with Stripe, PayPal Business, and more. Compared to Typeform, this platform provides rich analytics to analyze your form submissions. Finally, you can connect this service with other popular marketing tools like Salesforce, Mailchimp, Zoho CRM, and Moosend. Paperform Features Poll & survey maker Online payments, subscriptions, and donations 700+ pre-built form templates reCAPTCHA support 2000+ integrations Pros Intuitive form editor Solid reporting and analytics Cons Starting a form from scratch can be tedious Limited form design flexibility Pricing Paperform’s pricing starts at $29/month for unlimited forms and 100 submissions/month. There is also a 14-day trial period to test the tool’s functionality before purchasing. 8. Tally Pricing: Starts at $29/month, free plan Tally is a free Typeform alternative to create beautiful and powerful forms for your business. It has a user-friendly builder, albeit a little different than the usual drag-and-drop builders. Nevertheless, you get both simple and advanced items like drop-down questions, signatures, rankings, and payments. Moreover, you can use conditional logic to build smart forms that adapt based on your respondents' input. To protect your form from spam & bots, you can insert a reCAPTCHA block. To make your web forms feel more personal, Tally has answer piping which lets you mention answers from earlier questions. Tally integrates with all your favorite tools including Google Analytics (to track form conversion rates) and Facebook Pixel. Choosing to purchase the paid version removes the Tally branding, lets you invite team members, and removes the commission fee on payment forms, among others. Tally Features Unlimited forms and submissions Collect payments Team collaboration on forms Custom thank you page Webhooks Pros Simple yet powerful free builder File uploads Cons Steep learning curve for advanced features You may face challenges with integration Pricing Tally is a free Typeform alternative offering unlimited forms and submissions (fair usage guidelines). To access its more advanced features and remove branding, pricing starts at $29/month. 9. HubSpot Pricing: Starts at $20/month, free version HubSpot is an inbound marketing platform with a beginner-friendly form builder and other marketing tools to elevate your business. The platform’s true power comes from the integration with its CRM allowing you to track leads and trigger automated workflows for follow-ups. This alternative to Typeform lets you capture many customizable fields ranging from a simple sign-up to a customer survey. You can build stand-alone forms, pop-ups, and embedded forms to gather the right data that will help you turn visitors into leads. Overall, HubSpot is a tool that can benefit both small and larger businesses. However, if you need advanced automated actions, things might get pricey. Nevertheless, the platform equips you with goal-based templates to get started, while the visual analytics dashboard helps you track efficiently how your forms are performing. HubSpot Features Goal-based templates 12 different field types Forms that sync with CRM to trigger follow-ups Custom fields to create, edit, and export custom reports Lead tracking Pros Built-in CRM Automation options for follow-up tasks Cons Templates look the same Advanced features require an expensive plan Pricing HubSpot has a free set of tools including the form builder. To unlock more advanced functionality, you need a paid plan starting at $20/month. Selecting the Right Typeform Alternative The main reason behind searching for a Typeform alternative is to find a service that simplifies your work while also saving you time. Hopefully, after reading this blog post, you have a better understanding of the top alternative solutions that could benefit your business. If you haven’t decided yet which one would be the best fit for your needs, use the available free plans/trials to get to know the tools more. And if you’re tired of overpaying for features you don’t use and need an affordable service, create a free Moosend account for unlimited forms and email campaigns. --- ### 23+ Welcome Email Examples For 2025 [+Tips & Templates] > Need to make an excellent first impression but you're running low on inspiration? Here are some great welcome email examples for you. - Published: 2024-10-07 - Modified: 2025-01-14 - URL: https://moosend.com/blog/top-welcome-emails/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Crafting the perfect welcome email is your chance to make a great first impression that will lead to to long lasting relationship. But if you’re unsure where to begin, it can feel a bit daunting. Don’t worry, though. In this article, we’ll show you how to captivate your new subscribers from the very first email. We’ve got some awesome welcome email examples from brands that have done it right, tips on what to include, best practices, and even a guide on automation. Stick around to the end, and we also have some free welcome email templates for you. What Is a Welcome Email? A welcome email is the first email message sent to new customers or subscribers. It is usually automated and triggered by new signup, first order, or account creation and is used as part of the onboarding process for new users. Since it is the first email your subscribers receive, it’s the ideal opportunity to introduce your company, tell them more about what you do, showcase your products and services, and offer them a welcome coupon. Why Are Welcome Emails Important? As we’ve mentioned, welcome emails are your first chance to make a good impression on your subscribers–but there are many reasons why they are important, including: High engagement rate: Welcome emails have a 4x higher open rate and a 5x higher click-through rate than regular marketing emails. Strong customer relationships: Authentically thanking new subscribers for joining your mailing list and welcoming them is a great way to build trust. Plus, it helps to nurture them toward the checkout for their first purchase. Increased sales and better customer retention: Promoting your products or services to customers as soon as they sign up is a good way to boost brand awareness, and better brand awareness means more sales. Best Examples of Welcome Emails A welcome message can be as simple as a warm welcome, providing a discount code off the first purchase, or onboarding new signups to your service. Below, you’ll see some of the best welcome email marketing examples from B2C and B2B businesses that stand out. 1. Dragon Alliance Type: The let's-get-down-to-business Subject line: Chill adventures Source Dragon Alliance is a quality eyewear brand based in California that produces high-performance sunglasses and snow goggles. Their welcome email kicks things off with a 10% discount code, big bold text, and eye-catching visuals of their snow goggles. They also use a segmented design that showcases some of their bestselling products with CTAs to the different sections of their website. Why it works: Punchy copy to open the email Bright, on-brand visuals CTAs to different product sections that contrast with the rest of the design Segmented email design to showcase different product lines including the Athlete Signature Series 2. Huckberry Type: The long form welcome Subject line: Welcome to the Fold This welcome email from Huckberry opens with a dynamic image and a warm "Welcome to Huckberry" message, immediately making new subscribers feel valued. The "Start Shopping" button below the introduction encourages recipients to engage right away. The email is visually rich, featuring high-quality images of featured products, most-loved items, and seasonal gear, all of which are likely to appeal to the adventurous, outdoorsy target audience. The layout is clean and well-organized, guiding the reader through various sections without overwhelming them. Each section serves a purpose, from showcasing popular jackets to promoting their journal and relevant content for deeper brand engagement. Why it works: Friendly welcome message sets a positive tone Showcases popular and seasonal products to spark interest High-quality images make the email visually engaging Includes links to their journal for additional value Easy to read and navigate through the email Highlights most-loved gear to build trust and interest 3. Spartan Type: The motivational welcome Subject line: Welcome to Spartan, your journey starts now Spartan effectively communicates the brand's ethos and community spirit. It opens with a powerful image and the statement "Spartan is more than a race," immediately capturing attention. The email emphasizes the values of discipline, respect, strength, teamwork, and dedication, reinforcing the brand's core message. A motivational quote from the founder, Joe De Sena, adds a personal touch and credibility. This welcome email is visually engaging, with high-quality images and clear CTAs that guide the reader to explore races, shop gear, and get inspired. Why it works: Strong opening message that sets the tone Makes the reader feels like they're part of the team Founder’s quote adds a personal touch High-quality images enhance engagement Easy to read and navigate 4. Moosend Type: The personalized welcome message Subject line: You're officially a part of the Moosend family! At first glance, Moosend’s welcome email design might not look very fancy. However, this shows the difference between B2B and B2C welcome campaigns – here, B2B messages are more elegant and helpful, not promotional. Here, the company uses personalization to attract attention and build trust with the new subscriber. The email body copy also makes Moosend’s email friendlier, boosting engagement with new subscribers. For them, the subscriber isn’t just another customer but a new addition to the Moosend family! Apart from personalization, Moosend leverages its advanced email builder to add a gif for showing rather than telling its audience what they need to do next. Clever, right? Finally, the company provides users with additional information about how to set up their new accounts through the Moosend Academy and Help Centre. Helpful and informative, this is the first email of a great onboarding sequence. Why it works: Personalized message using the subscriber’s name Minimalist email design with advanced elements (GIF) The copy and friendly tone work perfectly with the subject line Guides new users to the next step through a new section Includes social media buttons for email and social media integration Responsive email newsletter template 5. Four Seasons Type: The classy welcome email example Subject line: A warm welcome to Four Seasons When you think about the Four Seasons, you think of luxury, classiness, and elegance. Now, if you take all these elements and put them in an email, you get one of the classiest examples of a welcome email on this list. The hotel has transformed its email copy into a letter of invitation from the Four Seasons President. Furthermore, the friendly tone and clear call-to-action (CTA) make this an effective welcome email example to increase the email’s open rate and conversion rate. Lastly, the Four Seasons uses images with different CTAs to lead new subscribers to its landing pages and get them a step further down the funnel. This welcome message is beautiful and elegant – just what a Four Seasons subscriber expects to see! Why it works: Use of the subscriber’s name Email copy that reflects the brand’s image High-quality visuals that nurture the audience Elegant email design that’s super easy to navigate Phone and email contact options 6. Royalty Soaps Type: The VIP welcome Subject line: Welcome to Royalty Soaps In this welcome email by Royalty Soaps, you can see how the brand treats each email list member as a VIP. You can see how the copy and visuals create a friendly and delightful email design. If you’re familiar with Katie Carson’s videos, you’ll know this welcome email carries a bit of her personality, making the welcome message more effective and vibrant. Of course, the promise of not spamming them is also something that not many welcome email examples have. That’s a plus for Royalty Soap’s welcome campaign and one of the most important email best practices you should keep in mind. Why it works: Promise not to spam the email list with unnecessary emails Friendly tone that increases the click-through rate Delicious visuals that reflect the product Clean email design that guides recipients 7. Velasca Type: The commitment campaign Subject line: Welcome to the Velasca family Like Moosend, Velasca uses its campaign to welcome new subscribers to the family. However, the online store also combines this warm greeting with a discount to boost its click-through rate and conversions. What makes this welcome email example special is the founders’ promise underneath the discount. The brand uses this to build trust with new subscribers and gives them an idea of its vision. To top it off, Velasca uses its Instagram account to boost engagement and show its products. Why it works: Friendly language and tone Special discount code for first-time buyers Clean email design The brand’s commitment Social media and email integration To mimic Velasca’s email example, you need an email marketing platform with advanced elements like Moosend. All you need is to register for a free account. Try Moosend 8. Canva Type: Welcome message with tips to get started Subject line: Welcome to Canva Canva’s welcome campaign has a clear, straightforward subject line and one of the cleanest email designs on our list. The company makes sure to communicate a friendly message that highlights all the perks of using the tool. Moreover, Canva’s welcome sequence guides first-time users through simple steps and a bright CTA that leads to the platform’s designer. To make sure that their contact list will engage with the rest of their email marketing campaigns, the company adds a little message at the end letting them know more tips are on the way. Why it works: Straightforward subject line and email design Cleverly introduces subscribers to Canva’s onboarding email sequence Colorful visuals that show the platform’s capabilities Excellent use of white space Brightly-colored CTA that attracts attention 9. MFMG Cosmetics Type: The brand introduction Subject line: Welcome to the club MFMG Cosmetics has a lot of things going on here. First, the subject line of their welcome message includes emojis, a subject line best practice to get higher open rates. Secondly, the brand uses this email to show who they are, making it a brand with a face and voice instead of a faceless company. Another thing that this email uses to build trust with new subscribers is social proof in the form of company logos. Finally, this wouldn’t be an effective welcome email example without a special offer. Why it works: Emoji-infused subject line for better open rates Social proof to build trust in the brand Discount for the first purchase to motivate new customers Short brand introduction to make it relatable Clear CTA and unsubscribe button at the end Tip: To get better open rates like MFMG, creating effective email subject lines is important. Don’t worry if they aren’t your forte; you can always use a great subject line tester to make sure your subject lines work every time! 10. Partake Foods Type: The brand story Subject line: Welcome to Partake Partake Foods follows the footsteps of our previous example with a cookie emoji that perfectly fits the brand. Compared to other welcome email examples, this one is lengthier than the rest. However, that doesn’t mean it doesn’t work. What makes it unique is the storytelling aspect and the perks the new subscriber receives. Furthermore, the heartfelt message from the company’s founder makes this email more personal and relatable as it shares the story of the brand's origin. Why it works: High-quality visuals of the products Brilliant use of email and content marketing A clear value proposition Straightforward CTA 11. Mint Mobile Type: The join-the-movement email Subject line: Welcome to Mint Mobile Fun fact: Ryan Reynolds owns part of this company. Now you can reread Mint Mobile’s copy in his voice. Of course, not every brand out there has Deadpool to back them up, so let’s see what works for Mint Mobile. This welcome email series is visually oriented, using the brand’s mascot to attract attention and please the eye. Then, the use of contrasting colors makes the CTA button stand out. The short email copy is also perfect, highlighting the value of doing business with them. Overall, this welcome email design is modern and engaging, encouraging the company’s target audience to take action. Why it works: High-quality visuals Straightforward value proposition Use of multiple CTAs to convince new email subscribers Help section at the end of the welcome message Follow-up email with details about the plans 12. Adored Vintage Type: The Jane Austen of welcome emails Subject line: Thanks for joining us If you want to make a great first impression, you need to make sure that your first email reflects your brand to the fullest. For Adored Vintage, this email example hits all the right notes right from the start. The vintage aesthetic, visuals, and short email copy make it look like a piece of parchment straight out of a Jane Austen book. Furthermore, every element fits into the theme, making the discount code an integral part of the email rather than a sales-y addition. The only thing we would change about this email is the subject line, opting for a more unique one that would help to boost the open rate. Why it works: Unique email design that reflects the brand Special offer is part of the email Social media buttons for cross-promotion Short and to-the-point email copy Clear button for unsubscribing from the list 13. MOO Type: The Visually-Oriented Campaign Subject line: Fantastic. You’re in! MOO is a print products company with a visually oriented email marketing strategy. Starting with their first email, you can see how the company favors high-quality newsletter images and short copy to increase its engagement rate. Moreover, MOO uses three different CTAs to satisfy the needs of every new subscriber: "Shop now" aims at leading new customers to MOO’s product pages "Contact us" provides a line of communication between the company and the customer "Read more" offers more information MOO has one of the most visually pleasing welcome email examples. So, if you want to replicate its example, make sure to create high-quality visuals as well. Why it works: Unique email subject line Beautiful email visuals Fun email copy with a clear goal Different CTAs 14. Besame Cosmetics Type: The welcoming gift Subject line: To show our thanks — here’s 10% off Besame’s email campaign is a prime example of using your first email to give your audience more reasons to buy from you. This welcome email has two goals: give new subscribers a welcome gift for subscribing, and showcase new and exciting products. The beautiful visuals also contribute to the success of Besame’s email, placing its products on the new subscriber’s radar. Lastly, the subject line is straightforward, showing new subscribers the benefits and boosting the brand’s open rate. Why it works: Clear CTAs to lead subscribers to landing pages Product-oriented visuals Short copy that has the right amount of urgency 15. Manitobah Type: The segmented welcome email Subject line: Welcome to our Fireside Manitobah is a shoe brand specializing in winter boots. To make a great first impression, the brand opts for a segmented email design containing all the relevant information their new subscribers want to see. Firstly, Manitobah welcomes new customers to “Our Fireside,” a community where they share updates and exclusive offers. The next two sections focus on the brand and the product, offering valuable information and social proof to convince potential customers to act. The last section offers an exclusive discount code to boost the brand’s click-through rate and lead to conversions through urgency. Why it works: Segmented email design Exclusive code for first-time buyers Use of social proof to boost legitimacy Use of emojis in the subject line Warm and friendly email copy Tip: You can make your emails urgent by adding FOMO (fear of missing out) or scarcity in yoru subject line. Also, add a preheader text highlighting the limited-time offer, or a countdown timer, an element you can check out by signing up for a free Moosend account! 16. Hiut Denim Type: The unique welcome scenario Subject line: Thanks for Signing Up. Here's Your Free User Manual For Creativity. Let’s be honest; more or less, all welcome emails look similar to one another. So, if you want to make yours stand out, you should go for something a little different. In this welcome email example by Huit Denim, you can see how the brand has an entirely different approach. First of all, the brand uses a fun image of a man to attract attention instantly. However, the visual isn’t the only thing that makes it unique. The email copy from the brand’s co-founder, David Hieatt, adds a personal touch that makes subscribers feel like this email comes from David himself, building trust and leading subscribers to act. Why it works: Playful visuals that attract the eye Email copy looks like it’s a personal email from the co-founder Free digital manual to inspire subscribers Unique and different from other welcome messages 17. Skullcandy Type: The energetic welcome email Subject line: You're in. Welcome to the family. As you can see, Skullcandy’s email is very short. However, within a few lines, the brand delivers a compelling message. The visual of the man using the product brings the product to life and makes a great first impression. After all, that’s all new Skullcandy customers want to look like with their cool new headset. The short and friendly welcome copy is a great example of welcome messaging done right. So, if you have a product that has an energetic vibe, make sure you show it! Why it works: Visuals that have an energetic vibe Instant value in the form of a 15% discount Simple and clean email design Free shipping and warranty build trust in the brand 18. United By Blue Type: The brand’s vision Subject line: It’s nice to meet you! If your brand has a particular goal or supports a cause, you should make sure your new subscribers know it. For United by Blue, the message is bold and clear: “We’re here to prove that fashion can be a force for good. ” The brand uses its welcome email to make a statement and show potential customers that their contributions to the store will have a greater impact. To sweeten the deal, United by Blue offers 15% off to incentivize new customers to make their first purchase and call them to participate in a $200 gift card giveaway. Why it works: The brand shares its vision with its new subscribers Offer a line of communication with them Subscribers can win an amazing $200 gift card First-time buyers get a 15% off Balanced colors that reflect the brand 19. Stripo Type: The information scavenger email Subject line: Thanks for joining Stripo Stripo is an email template builder that knows exactly what its audience wants to see in its first email. The company grabs the opportunity to highlight the perks in bullet form and bold letters to show subscribers the immediate benefit. Apart from its simplicity, Stripo’s welcome email example has a different CTA from the rest of our examples. The software calls new subscribers to take a survey, a handy tool to boost your email list segmentation efforts and deliver more targeted content. Furthermore, the green CTA also works perfectly, while the social media buttons invite its email list to follow the company for more content and better engagement. Why it works: Subscribers can see the perks at first glance Great use of white space and brand colors The survey makes the welcome email all about the subscriber Bright green CTA button that stands out 20. Bonjoro Type: The hyper-personalized welcome email Subject line: A personal welcome to Bonjoro (Yes I recorded this just for you) Bonjoro’s email campaign is like no other as the company has turned its welcome message into a short welcome video that makes new subscribers feel super-welcome. Of course, not every brand can do this, especially those with huge email lists. Nevertheless, its a great opportunity to showcase Bonjoro’s video-making software and build a strong bond with its prospects. Why it works: Brilliant use of the product and welcome sequence Hyper-personalized message Email subscribers feel like acknowledged by the brand Short, sweet and to-the-point Tip: If you want to make videos part of your welcome strategy, get your hands on an email marketing platform that lets you add advanced elements. Moosend has an advanced email editor that lets you add videos, GIFs and more, so don’t forget to register for a free account and give it a go. Try Moosend 21. IKEA Type: The One with the Benefits Subject line: Hi Marilia, welcome to IKEA! A great welcome email should have a personalized welcome subject line. For IKEA, the easiest way to do it is inserting the subscriber’s name. This simple yet important addition makes IKEA’s email stand out in their subscriber’s inbox. But that’s not all. When you check the brand’s welcome message, you can see how they use the subscriber’s name to lead the copy. This automatically makes the message friendlier and builds trust between the brand and new subscribers. Moreover, IKEA’s email design and CTAs focus on the benefits of joining, which helps to boost engagement. Why it works: Beautiful email layout highlighting the perks Visuals that trigger an emotional response Personalized subject line and content Multiple CTAs leading to IKEA’s landing page Tip: If you want to replicate IKEA’s email, start with an equally converting welcome subject line that highlights the benefit of your email. 22. Home Chef Type: The eye-pleasing welcome email example Subject line: Welcome to Home Chef! Home Chef uses its welcome email to deliver a delicious message that’s engaging and inspiring. The brand’s colors gives a nice touch to the campaign and make it more appealing. The layout of this welcome email example works great at showcasing Home Chef’s products. Both CTAs add balance to the email, leading subscribers to take action. The brand also opts for a Z-pattern layout to demonstrate its product. This clever technique makes emails more dynamic and engaging. Why it works: An engaging layout that boosts engagement High-quality email visuals featuring the product Use of color to make the email design pop Use of emojis in subject line 23. MasterClass Type: The one with the brilliant CTA Subject line: Thank you for your interest in MasterClass Your CTA is the most important thing in your email. If you hide it or make it too subtle, your new subscribers simply won’t click on it. To make a statement, MasterClass turns its welcome email CTA into a big attention grabber by adding a bold splash of color. More specifically, red is one of the best CTA colors to make your button the star of your email and increase your click-through rate. Of course, the black background and white copy also create a balanced result that will incentivize new customers to click. Why it works: The use of red makes the CTA stand out Using black, white, and red create a converting result Offers recommendations to inspire and engage new learners 24. Cox & Cox Type: The welcome and explore Subject line: Welcome to Cox & Cox | 20% off your next order In this example by Cox & Cox, the brand boosts its message with a nice visual that invites them to get comfortable and start shopping. The 20% off is also an amazing way to incentivize new shoppers to make their first purchase. Apart from these, the brand takes the opportunity to show its collection through a simple layout with different CTAs leading to product pages. This way, newcomers can see the variety of products offered and quickly visit the category they are interested in. Why it works: Excellent use of white space Structured layout Clear and helpful CTA copy Welcome offer to encourage first purchases 25. Shopify Type: The clever CTAs Subject line: Moorilia, say hello to Moo-mails After looking at examples from successful Shopify stores, it’s time to look at the company itself. This welcome email is specifically designed for new Shopify store owners taking their first steps into the eCommerce arena. As you can see, the email has a personalized subject line using the username and Shopify store name. From the visuals to the single-column layout, Shopify has created an engaging email to help new store owners succeed. It’s worth mentioning that while this email has numerous CTAs, Shopify’s main button is purple to lead attention to the most important action and guide users to the next step. Why it works: Fully personalized subject line and email copy Clever use of CTA colors Single-column layout to guide new customers Use of social proof to build trust with the brand Social media buttons to boost its engagement rates 26. Burt’s Bees Type: The brand pun Subject line: HIVE FIVE! You’re officially an insider. Are you a fan of puns? Then this example is for you! Burt’s Bees' “Hive Five” is the perfect example of how to differentiate your welcome subject line and make a fun first impression. When it comes to the perks, the brand offers a discount and free shipping, an amazing new subscriber combo, to engage and convert its “new bees. ” Additionally, the brand uses its welcome email to show its bestsellers in a beautiful and structured way. With a beautiful email design and vibrant colors, Burt’s Bees’ welcome message has all the right elements to boost engagement and lead to conversions. Why it works: Visuals reflecting the brand Converting welcome gift combo Offers a line of communication with the brand Social media buttons to boost engagement This concludes our best welcome email examples. However, we aren’t done yet! Let’s have a look at how to create the best welcome emails. What You Need To Create A Welcome Email For experienced email marketers, this is a piece of cake. However, if you’re just learning the ropes, you’ll need a few tools to create emails that your audience will open and interact with. More specifically, you'll need: An email marketing service with a responsive drag-and-drop builder Marketing automation to create an automated welcome workflow High-quality visuals and advanced elements to entice your recipients A convincing email copy and value proposition A converting call-to-action Moosend is an ideal tool to have in your marketing toolbox as it has all of these features and capabilities, like email marketing AI, that can help you create the best subject lines and email copy for your campaigns. With it, you can create a successful welcome email campaign to convert your new subscribers into customers. What Are the Components of a Good Welcome Email? As we’ve seen in the examples above, there’s no set-in-stone recipe for crafting the perfect welcome email. You will need to experiment until you find the exact style that connects with your target audience and fits perfectly with your brand. That being said, there are a few key things that every good welcome email campaign should include. Let’s have a look at them. Compelling subject line: Make it catchy, straightforward, and relevant to the email content. Avoid spammy words and clickbait to prevent your email from landing in the spam folder. Friendly email copy: Write your email copy in a friendly, engaging tone to make a positive first impression and establish a connection with your new subscribers. Beautiful design: Use a visually appealing email newsletter design to capture attention and make your email stand out. Valuable CTAs: Include clear calls-to-action to guide your subscribers on what to do next. Make sure your CTAs are visually prominent and easy to find. Product recommendations: Use the welcome email to provide extra value. Onboard new subscribers, recommend best sellers, or gather more information for future emails. Personalization: Personalize your welcome email to stand out. Send tailored introductory offers to build trust and make new subscribers feel welcomed and valued. A clear way to opt-out: Ensure compliance with email marketing regulations by providing an easy opt-out option. Allow customers to choose their email frequency or unsubscribe entirely, and set expectations about email frequency. How to Build a Welcome Email Automation Sequence Sure, you can send one welcome email and be done with it, but it is a great opportunity to onboard your new subscribers to your platform or guide them toward making a purchase. To do this, you’ll need to set up a welcome email sequence using automation. An email marketing platform like Moosend can help you here. It has different premade automation recipes you can choose from to automate all kinds of email sequences. Here’s how to set up your welcome email sequence with Moosend. Before you start, make sure you sign up for a free account so you can save your emails. 1. Choose your favorite welcome email template Firstly, you need to design your welcome email. The fastest and most convenient way to do this is by using an email template. Moosend’s template library has 90+ fully customizable ready-to-use templates that you can make fit your brand to a T with the drag-and-drop editor. 2. Customize your welcome email recipe As mentioned above, Moosend has several premade automation workflows, including one for welcome emails, that you can use immediately. You just need to decide when you want the email sent out. Then, if you want to create a longer series of emails, you can add more steps, decide the interval at which you want them sent, and design your email content for each step in the series. 3. Create your signup form Now, you need to create your signup form. Moosend offers the same easy-to-use form editor for creating your forms where you can choose exactly what data you want to collect at signup. Then, you can create your email list segments based on the information they will provide. Further reading: Find out more about getting more subscribers by reading our newsletter signup guide. Now let's see some best practices you can use to ace your welcome emails. Welcome Email Best Practices To make sure you set off on the right foot, let’s have a look at some welcome email best practices. 1. Write a killer welcome email subject line Yes, we mentioned it in our last section, but we’ll mention it here again – it’s just that important.... --- ### How To Set Up A Warm-Up Plan If You're Migrating To Moosend > Learn how to successfully warm up your email list when migrating to Moosend to protect your sender reputation and boost deliverability. - Published: 2024-10-04 - Modified: 2024-12-26 - URL: https://moosend.com/blog/warm-up-plan/ - Categories: Email Deliverability - Levels: Advanced, Intermediate Migrating from one Email Service Provider (ESP) to another can be exciting and challenging. Whether you're moving to Moosend for its powerful features or to improve your email campaigns, ensuring a smooth transition is key to maintaining high deliverability rates. Implementing a structured email warm-up plan is one of the most critical steps in this process. In this post, we'll walk you through how to warm up your email account when migrating to Moosend effectively, protect your sender reputation, and maximize your chances of landing in your subscribers' inboxes. What is a Warm-Up Plan? A warm-up plan is a gradual process of sending emails to small groups of subscribers and slowly increasing the volume over time. This helps build trust with email providers and ensures better email deliverability and inbox placement. Why is a Warm-Up Plan Necessary? When you move to a new ESP, your sending reputation does not transfer automatically. ESPs and Internet Service Providers (ISPs) like Gmail, Yahoo, and Outlook rely on sender reputation to decide whether your emails land in the inbox or spam folder. Without a warm-up process, sending to a large list from a new IP or domain can trigger red flags, resulting in poor deliverability or high bounce rates. A warm-up plan helps ISPs recognize you as a trusted sender by slowly increasing the number of emails sent over time, allowing you to build a positive sending history. Step-by-Step Warm-Up Plan Here’s a warm-up strategy designed for lists of up to 100,000 recipients. Step 1: Clean your email list Before sending any emails, ensure that your list is clean and up-to-date. This means: Removing invalid or inactive email addresses. Identifying and removing risky or spammy emails that may have caused bounces in the past. This step is crucial, as sending to bad email addresses during the warm-up process can harm your sender's reputation and derail the entire campaign. Step 2: Segment your audience Rather than sending to your entire list at once, divide your audience into smaller, more manageable segments. This segmentation allows you to gradually ramp up the number of recipients over time. Start with your most engaged users first—those who have recently interacted with your emails, as they are more likely to open and engage with your campaigns, signaling positive behavior to ISPs. Step 3: Make a warm-up schedule Here’s a suggested warm-up schedule for a list of up to 100,000 recipients. Adjust this according to the size and engagement of your audience. Day Max Recipients Notes Day 1 1,000 Start with your most engaged users. Day 2 3,000 Gradually increase volume with engaged users. Day 3 5,000 Continue to build, focusing on high-engagement users. Day 4 10,000 Increase sending volume, still focusing on engagement. Day 5 15,000 Ensure bounce rates remain low before scaling further. Day 6 20,000 Add more recipients based on clean, valid emails. Day 7 25,000 Monitor deliverability as you expand the list size. Day 8 30,000 Continue ramping up gradually. Day 9 40,000 Ensure ISPs are accepting your emails. Day 10 50,000 Watch engagement metrics closely. Day 11-15 60,000-100,000 Complete the warm-up with the rest of the list. This slow, controlled increase in email volume helps ISPs gradually recognize your sending behavior and trust your emails. Step 4: Monitor performance metrics During the warm-up process, carefully monitor key metrics like: Bounce rates: Should be kept below 2-3%. Spam complaints: Keep an eye on feedback loops to minimize complaints. Open and click-through rates: Positive engagement helps build your sender reputation. If you encounter any deliverability issues, slow down the warm-up process, investigate the cause (e. g. , bounces, spam complaints), and address them before continuing. Step 5: Set up SPF, DKIM, and DMARC Ensuring that your domain is correctly authenticated with SPF, DKIM, and DMARC is essential for maintaining good deliverability. These protocols verify your emails and prevent them from being marked as spam or phishing attempts. SPF Record setup You need to add Moosend’s SPF record to your DNS settings. Here's the correct format: v=spf1 include:mailendo. com ~all This allows Moosend to send emails on behalf of your domain. DKIM setup For DKIM, Moosend provides a key that must be added as a TXT record in your DNS settings. This verifies the authenticity of your emails and prevents them from being altered in transit. DMARC Setup Optionally, you can also set up a DMARC record to provide an additional layer of security and further protect your sender's reputation. Step 6: Continue to monitor post warm-up Once the warm-up period is complete, continue to monitor your deliverability performance regularly. Pay close attention to key metrics like your open rates, bounce rates, and spam complaints to identify potential issues early and address them before they impact your sender's reputation. If you’re scaling to even larger lists or sending high-volume campaigns, you may need to implement periodic list cleaning, re-engagement campaigns, and regular testing to ensure ongoing deliverability. Time to Flex Your Email Muscles Following a warm-up plan may seem like a slow start, but it’s essential for long-term success. Rushing to send to your entire list all at once can lead to poor inbox placement, high bounce rates, and a damaged sender reputation that can take months to recover. By gradually increasing volume, engaging with your most active subscribers, and monitoring deliverability metrics, you’ll build a strong sender reputation with Moosend and improve your email marketing results. If you need help setting up your warm-up plan or adjusting it based on your specific audience, our team at Moosend is here to assist you. --- ### Sustainable Email Marketing: Best Practices And Examples [2025] > Explore the main principles and benefits of sustainable email marketing and follow the example of eco-friendly, notable brands. - Published: 2024-10-03 - Modified: 2025-01-07 - URL: https://moosend.com/blog/sustainable-email-marketing/ - Categories: Email Marketing, Examples - Levels: Beginner, Intermediate Emails are supposed to be the eco-friendly alternative to paper. Even though their environmental impact is lower, there’s still room for improvement. Consider how much data storage, internet usage, and energy consumption are needed to send, receive, and store emails. Rapid climate change calls for more sustainable business practices and consumer habits. While zeroing carbon emissions is probably unrealistic, there are many eco-friendly tactics to reduce it. Adopt a sustainable email marketing strategy–or enhance your existing one–following the best practices below. Plus, explore how eco-conscious businesses share their green initiatives via email to attract and engage their target audience. What Is Sustainable Email Marketing? Sustainable email marketing is the process of refining your email marketing strategy to reduce the carbon footprint of your emails. Businesses achieve that following sustainable practices, such as compressing file sizes and segmenting email lists. Those initiatives don’t only lead to eco-friendlier email marketing, but more efficient and meaningful, too. Sustainability brings more consciousness to promotional and outreach tactics by choosing personalized emails over blast ones. So fewer emails and less energy can lead to higher conversions and better results. Sustainable Marketing Stats Let’s talk numbers for a while to get a better grasp of why sustainability should become a priority. First, internet usage and all systems that contribute to it, from devices to data centers handle 3. 7% of global emissions annually. According to Mike Berners-Lee’s book, “How Bad are Bananas”, BBC reported that a single email can exert 4g of CO2 while one with a heavy attachment 50g CO2–if not more. Here are some interesting sustainable marketing stats: 55% of adults believe that businesses should share a clear public opinion about climate change. 64% of marketers expect to put more focus on social impact and environmental sustainability. However, only 18% of senior marketers put sustainability as a priority. Even though consumers expect businesses to talk openly about climate change and many marketers are willing to put sustainability high on the agenda, there’s still some resistance on the business side. However, in the next few years, this reluctance will most likely be stopped by stricter policies and more determined consumers. How To Make Your Email Marketing Eco-Friendlier Let’s explore how to make your email marketing practices more eco-conscious: 1. Conduct regular email list cleaning A “tidy” email list is not only the path to a higher deliverability rate, but an eco-friendlier marketing approach, too–a win-win scenario. Clean your email lists regularly, removing inactive, invalid, and bounced email addresses to improve your metrics and consume less energy, as well. Revisiting your opt-out process is also vital. For example, add an unsubscribe link on your email footer or send an email to inactive subscribers and give them the chance to opt in again before removing them from your lists. If you have a large subscriber base, integrate your email marketing service with list management software to save time and meet your goals faster, with more accuracy. 2. Create more targeted email campaigns Email segmentation is one of the most popular and profitable email marketing techniques, and it turns out that it’s one of the most sustainable, too. Divide your lists into different sub-groups based on shared characteristics, such as demographics. An email marketing platform will give you access to data about customers and prospects, such as browsing history and previous purchases. This way, you’ll be able to send more targeted content and product recommendations. You can also collect valuable information about subscribers through well-crafted preference centers. For instance, you’ll get higher open rates when you send abandoned cart emails to prospects who expressed a real interest in a product. Likewise, preference centers will help you gather important information about customers and send them more relevant content. When you make data-driven and personalized choices instead of sending promotional emails in bulk, you decrease your carbon footprint and increase your deliverability and credibility as a brand. Many email marketing platforms like Moosend help you manage most of personalization processes. Kick off your sustainable campaign practices with user-friendly features–including automation and segmentation. Try Moosend 3. Adapt your email sending frequency How many emails do you send per month? Each business has different sending habits based on their email marketing strategy. However, sending three email campaigns weekly is not only spammy, but wasteful, too. Sustainable email marketing calls for more mindful email sending decisions to reduce carbon emissions. Send between four to eight emails per month and consider A/B testing your campaigns to find the best sending time and maximize your performance. If you create automation workflows, find the silver lining of the subsequent emails you set up to perfect user experience and make a positive impact on our planet simultaneously. 4. Build more compact email campaigns Emails with large files and attachments consume more energy and lead to higher greenhouse gas emissions compared to simpler versions. So, instead of sending those emails in bulk, save them for when it’s necessary. This doesn’t mean you should only send plain text emails from now on. Compress your file sizes and images and stick to simpler email templates to save data storage and reduce loading time. Apart from helping the environment, you’re highly likely to improve your email performance, too. Email recipients usually spend a few seconds per email, so the more skimmable they are, the easier it will be to clearly transfer your messages to them. 5. Educate your audience on eco-friendlier actions To create a strong sustainable community, get your customers and partners on board by sharing easy green practices with them. For example, many professionals and businesses use green statements in email signatures and footers, such as “Think before you print. ” Many marketers also launch awareness campaigns on Earth Day or similar occasions to start a constructive dialogue around those matters. You can focus on different environmental issues based on your products/services and the industry you’re in. In this campaign, Wonder Valley shared an interesting resource on how olive trees can contribute to reducing greenhouse gas levels, followed by a set of olive-made products: Subject line: Olive Trees & Climate Change 6. Share your environmental actions and certifications Consumers seek evidence from brands about their sustainability programs and credibility. From B corporation to vegan certifications, add relevant badges or information inside your emails to help subscribers rest assured that you’re committed to a worthy cause. Many businesses also include their mission statements to attract like-minded consumers, mentioning what they stand for. You can also share blog posts or visuals of your latest actions to inspire your readers. 7 Best Sustainable Email Marketing Campaigns Have a look at seven amazing campaign examples with eco-friendly messaging and learn why they grabbed our attention: 1. Bite’s ecological impact email campaign Subject line: Save 40%. Go plastic-free. Win-win. Bite is a toothpaste business thar offers plastic-free products with no chemicals. In this campaign, they explain what they’ve achieved through the years to save the planet. Through a compelling visual and impactful copy showing the real problem, this email has everything a self-conscious consumer needs to feel trust in a brand. Why it works: The subject line includes attractive elements and words, such as win-win, including a statistic to grab readers’ attention. The email copy is simple yet powerful, providing evidence of why slight changes can have a significant impact on reducing plastic pollution. They added a call-to-action button with the copy “Make a small change” to invite readers to click-through. 2. Happy Human’s holiday email Subject line: It is possible to do Christmas Consciously? Happy Human provides home and personal care products with eco-friendly packaging that invests in educating their audience on more sustainable practices. This amazing Christmas email campaign includes tips for minimizing the extra holiday waste and two more incentives for customers. Why it works: The subject line perfectly describes the topic of the campaign, including a Christmassy emoji to make it more appealing. They added a resource from their blog to educate their audience with clever copy that steals the show. They included their referral program to bring more conscious consumers to enter the competition for one year supply or refills. 3. Xfinity's Earth Day email campaign Subject line: Let's make Earth Day every day Xfinity is a telecommunications business that sent an Earth Day email campaign to show customers and prospects how their services can lead to more sustainable living. If you also offer eco-friendly solutions, remind your customers about them on this special day. Why it works: It has a simple infographic with visuals and copy that match perfectly the services they portray. The call to action copy–”Select paperless now”–creates a sense of urgency. They explain the benefits of each service to make readers grasp how they’ll help the planet by activating them. 4. Made Trade’s sales campaign Subject line: Save on our sustainable best sellers Made Trade is another sustainable and ethical brand that created a sales campaign offering 10% off for their best-sellers. The copy is sprinkled with words that emphasize sustainability and quality for like-minded consumers. Why it works: They added the incentive and discount code at the top to help readers spot them easily. They posted customer testimonials to entice prospects to claim the best-sellers fast. The company mission and certifications add to the sustainable identity of the business. 5. ETON’s sustainability survey email Subject line: Take part in our sustainability survey If you want to power up your sustainability efforts, build a survey email as ETON did, asking your customers’ feedback. This way, you’ll make your audience feel part of a greater purpose, showing that their opinion matters to you. Why it works: They created a simple email outline with a powerful image and a unique CTA button. They shared a discount to incentivize more people to take part in the survey. They highlighted how long the survey will take, and that participation is anonymous. 6. Outer’s launching email campaign Subject line: We’re Saving the Planet, One Tree at a Time Outer is a premium outdoor furniture business with sustainability high on their agenda. For the launch of their new collection, they partnered with One Tree Planted to reinforce reforestation in Indonesia. Join similar initiatives and take an active stand on crucial environmental issues, explaining the reasoning behind them. Why it works: They announced how much of their income they’ll donate to the organization they partnered with. They added a CTA link for readers who want to learn about their sustainable practices. The visuals enhance the messaging, displaying the new collection and the initiative they’ll support. 7. Rareform’s browse abandonment email Subject line: You've got great taste Rareform created a browse abandonment email to convert highly interested visitors into customers by sharing their mission with them. They explained how they turn billboards into unique products, contributing to waste reduction. Why it works: It’s a timely email that highlights all the reasons why the visitors should keep this brand under their radar. They emphasized the uniqueness of each product due to their manufacturing process. The icons at the bottom summarize everything consumers need to know about the brand, including being eco-friendly. Use Email Marketing the Sustainable Way Are you ready to make your email marketing strategy more sustainable? Putting eco-friendly tactics into motion is more crucial than ever. Both our planet and consumers demand it, so you’ll soon be left behind if you don’t get a proactive stand. Plus, while it can benefit the world, it can also boost your email marketing, bringing better–and eco–safer–results. Looking for an email service to streamline your new email marketing processes? Sign up for a Moosend account or request a free trial to find all the features needed, such as automation and premade templates, to meet your sustainability KPIS. FAQs Let’s see what people want to learn the most around this topic: 1. What is the difference between sustainable vs. green marketing? Sustainable is a broader term that focuses on the environmental, social, and economic impact of marketing. Green focuses primarily on the environment, promoting eco-friendly initiatives. 2. What is email carbon footprint? It’s the amount of carbon dioxide emissions by emails, resulting from energy consumption, and data storage, among other factors. 3. How do you promote eco-friendly products? Explain why your products and manufacturing processes are sustainable by showing them your certifications and sharing your eco-friendly values. 4. How can you reduce your email carbon emissions? You can follow several sustainable email marketing practices, including email list cleaning, audience segmentation, and creating short email campaign versions with fewer attachments. --- ### Email Copywriting: The Complete Guide For Beginners [2025] > Learn effective email copywriting to engage your audience, boost sales, and achieve your marketing goals. Tips, tools, and examples included. - Published: 2024-09-30 - Modified: 2025-04-01 - URL: https://moosend.com/blog/email-copywriting/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Struggling to craft effective email copy that truly resonates with your audience? Many marketers face the same challenge with their email copywriting, often making it too impersonal or relying on AI assistants for a quick fix. While these tools can be helpful, the results often lack the personal touch and strategic finesse needed to drive real engagement and conversions. Whether you're a seasoned marketer who hasn't quite mastered the art of copywriting, a beginner eager to learn, or someone looking to enrich their skills, this guide will cover everything you need to learn to make your copy valuable. In this guide, you'll learn about the key components of an effective email, see examples from popular brands, and discover practical tips for crafting compelling content. What is Email Copywriting? Copywriting for email marketing involves crafting all the textual elements within an email to convert prospects and achieve your marketing goals. This includes everything from the subject line and body copy to the call-to-action (CTA) and footer. Effective email copywriting requires specific techniques to engage readers, address their pain points, and prompt them to take the desired action Email Copywriting vs Content Marketing Copywriting for email and content marketing are both essential components of a digital marketing strategy, but they have different purposes and approaches. Email copywriting focuses on crafting compelling email content aimed at capturing the recipient’s attention and prompting immediate actions, such as clicks, sign-ups, or purchases. On the other hand, content marketing encompasses a broader range of content types, such as blog posts, videos, and social media updates, with the goal of attracting and engaging a wider audience over the long term. Why is Email Copywriting Important? Did you know that email is one of the most profitable marketing channels, offering an incredible ROI of $42 for every $1 spent? The secret behind this profitability is great email copy, which helps build relationships and drive sales. Well-written messages can significantly impact open rates, click-through rates, and conversions. Apart from that there a few more benefits you should be aware of: It gently guides prospects toward taking the desired action without being forceful. Encourages prospects to spend more time reading and interacting with the content. Boosts the likelihood of your brand being remembered. Helps achieve marketing strategy goals, making your brand more profitable. Improves conversion rates and drive sales. A good email copywriter's job is to create captivating content for the brand’s audience. To do that, they need to set clear objectives. This way, they can enhance the effectiveness of email marketing campaigns, leading to better email engagement, higher conversions, and overall marketing success. Key characteristics of copywriting for email marketing Crafting effective email copy is essential for achieving your marketing goals. To make it work, tt requires a balance of persuasion, clarity, and engagement to lead your target audience to action. Here are the key characteristics that define successful email copywriting: Conciseness: It needs to be highly persuasive in as few words as possible, avoiding fluff content. Consistency: There must be a clear connection between the subject line, body copy, and CTA. Interactivity: Excellent copy should engage the reader, prompting actions like clicking a link or sharing content. SEO principles: Applying SEO copywriting principles can help your email stand out. Email copywriting is challenging and requires excellent writing skills, creativity, and attention to detail. However, with the right approach, it can be an engaging and rewarding task. Copywriting for Email Marketing: Industry Use Cases Email copy isn't bound by any specific industry. Everyone can use it to achieve different goals, such as educating their audience or prompting them to make a purchase. Here are some of the best industry use cases to get an idea of how useful email copy can be: Ecommerce: Promotes products, offers discounts, and sends order confirmations and shipping updates. Technology and SaaS: Onboards new users, provides product updates, and educates customers through email newsletters. Finance and banking: Delivers important account information, offers financial advice, and promotes new financial products. Healthcare: Sends appointment reminders, health tips, and promotional content for new services. Education: Provides information about courses, events, and student resources. Real estate: Shares new property listings, market updates, and open house invitations. Travel and hospitality: Promotes travel deals, sends booking confirmations, and offers travel tips. Nonprofits: Communicates with donors, shares success stories, and promotes fundraising events. Retail: Announces sales, new product launches, and seasonal promotions. Now that you know the benefits and use cases, let’s examine the available email formats you can use. Email Campaign Formats Did you know that your campaign format greatly influences the way you write your email copy? When crafting email sequences, you can choose between plain-text and HTML formats. Each one has its own unique advantages and disadvantages, which can affect the performance of your message. Below are the two main formats that businesses use. Plain-Text Emails Plain-text emails contain only text without any formatting, images, or embedded links, resembling a standard email you might send from your personal email account. Here’s a great example from John’s Crazy Socks: Pros: These messages are simple, quick to load, and have a personal, conversational tone that can feel more genuine to the recipient. They're mostly used for outreach and business follow-ups. Cons: The lack of visual elements may result in lower engagement rates, making them appear less professional or appealing compared to HTML emails. HTML Emails HTML messages use HTML and CSS to create visually appealing emails with images, links, buttons, and various formatting options. Here's an example from Beige Brown: Pros: These emails can be more engaging, offering a better visual experience with the ability to incorporate branding, graphics, and interactive elements, such as GIFS. Cons: They can be more complex to design and may take longer to load, with a risk of rendering issues on different email clients. To avoid any issues with HTML email creation, you can choose a reliable email marketing platform that offers a good HTML builder, with drag-and-drop functionality and inbox testing features. Moosend, for example, has a user-friendly interface to create stunning emails without the hassle. Then, you can use the preview tool to spot rendering errors and mistakes before sending. How does email format impact email copy? Understanding the differences between plain-text and HTML emails can help you choose the right email copy. Here's how each format affects your email copywriting strategy and how to approach it: Plain-Text emails: Should be conversational and personal to maintain a genuine feel. Focus on clear, concise messaging without relying on visual aids. Use short paragraphs and bullet points to make the text easy to read. HTML emails: Can vary in tone from professional to casual, depending on the brand image. Allows for richer content with the use of images, buttons, and formatted text. Can be more visually complex, with sections, headers, and various design elements to guide the reader. Email Campaign Components In the previous section we saw the campaign formats you can choose. Now, let’s see the components you need to focus on. First off, emails are made up of various elements, divided into textual and visual. The visuals include everything from your header to product images or GIFs, which play a crucial role in capturing attention and enhancing the message. You can find more in our newsletter images guide. Now, the textual part includes the subject line, preview and preheader text, email body, and CTA. These will convince your email subscriber to act. Understanding these components will give you more clarity when crafting your email content. Let's take explore each one in mor detail. Email subject line Your subject lines are the first thing recipients see when they open their inbox. To attract attention, they should be concise, engaging, and relevant. Now let’s look at our Gmail inbox below: The above subject lines are concise, with most being around 5-10 words. Ideally, your creations need to be between 36-70 characters and that based on the type of device your subscribers use. Remember, mobile devices show a limited number of characters compared to desktop. Let’s see what else works here: Language: The language is engaging and action-oriented, often including phrases that create a sense of urgency or exclusivity (e. g. , "Hurry Up! ", "LAST DAY", "24hrs left"). Personalization: One of the subject lines includes the recipient's name or directly address the reader, e. g. , "Marilia, here's the scoop. ” Offers and deals: They highlight special offers, discounts, or promotions. Emojis: Two subject lines use emojis to attract attention and add a visual element, e. g. , "" and "" Friendly tone: The tone is generally informal and friendly, aiming to create a connection with the reader. By looking at your inbox you can easily see what your competitors are doing. Then, take a moment to analyze their subject lines and create yours following some subject line best practices, which we'll see later on. Preview & Preheader Text Your preview text follows the subject line, offering additional context or a teaser to encourage the recipient to open the email. Length: They need to be short and concise, ideally just a few words to a sentence. Extra incentives: Emphasize any special offers, discounts, or free items to add value to the subject line, e. g. , "Buy a bundle, unlock FREE gifts. ” Specific details: Provide additional details about the email content to build interest and set clear expectations. Value proposition: Offer a strong value proposition that reinforces the subject line, e. g. , "21 Free Meals + Free Shipping is ALL YOURS. ” CTA: Ensure the preview text includes or supports a clear call to action, encouraging the reader to open the email. It’s good to know that your preview text differs from the preheader text, which is a short summary that appears at the top of your email before the header. Source Without a preview text, the email client may pull in the first few lines of your email content, which might not be as compelling or relevant, potentially decreasing the chances of your email being opened. Email Body The email body is the main content area where you convey your message to the recipient. It includes two parts: the greeting and main content. Let’s see them in the following welcome email example: Source Greeting Copy: "Hi Marilia, we are delighted to welcome you into our community. " A personalized greeting will create a connection with the recipient and make them feel valued. Using the recipient’s name is a simple yet effective way to do that. Main content Copy: "We look forward to sharing exciting updates with you - scroll down to learn more about our house and select what you'd like to find in your inbox. " The core message of your email should provide relevant information that interests the reader. It should be concise and engaging, offering a clear value proposition or update. Call-to-action (CTA) A CTA directly encourages the recipient to take the next step, whether it’s making a purchase, signing up, or personalizing their experience. The lack of a compelling button will lead to missed opportunities for interaction and conversion. CTAs need to be relevant to the email content and provide value to the reader, aligning with the email’s main message and goals. Here’s an example from American Giant, choosing a red CTA button in their email to attract attention: Footer An email footer is the section at the bottom of an email that typically includes important information. It serves as a final touchpoint with your reader, providing essential information and reinforcing your brand's credibility. Copy-wise, email footers don’t require much. However, you can use them to: Feature your company's contact details, such as address, phone number, and email address, to make it easy for recipients to get in touch. Add privacy policies or terms of service, to ensure compliance. Provide a clear and easy-to-find unsubscribe link to comply with email regulations and give recipients control over their subscriptions. Reinforce your brand by including your logo, tagline, or a brief brand message. Add links to your social media profiles to encourage further engagement and connect with your audience on multiple platforms. Remind them why they keep receiving your newsletter. Here’s a very on-brand email footer that reflects Chubbies’ brand voice: Now that we’ve covered the basic components of an email, let’s see some actionable tips you should implement every single time. How to Write Good Email Body Copy In this section, we’ll provide actionable tips on how to create compelling copy for your campaigns, from personalizing your message to using social proof. Also, we’ve added several email copy examples to see how other business owners have structured their content marketing strategy. 1. Use personalization Email personalization involves tailoring your emails to individual recipients based on their preferences, behaviors, and personal information. This approach helps make your emails more relevant and engaging, increasing the likelihood of interaction and conversion. To implement personalization, you need to collect customer insights through lead magnets, newsletter signup forms, surveys, and user interactions on your website. Then, use an email marketing tool that supports personalization features to automate the process of inserting personalized content into your emails based on the collected data. Here are some easy ways to use personalization in your email copy: Add your recipient’s name to your email body copy for a personal touch. Take advantage of their preferences or past behavior to tailor content, e. g. , highlight different products based on past browsing/purchases. Divide your email list into segments based on demographics or purchase history. Incorporate dynamic content blocks that change based on the recipient’s data, e. g. , location. Now, let’s see an example: Here’s what makes Endy’s email work: It has a personalized greeting, "Marilia, Which Mattress Suits You? " It showcases two mattress options, each with specific features highlighted to help the recipient make an informed decision. Each option includes key benefits and a clear call to action, making it easy to proceed to the next step. If you’re interested in using personalization, you can try Moosend’s smart automation and personalization features. The platform also has online forms and segmentation tools to capture your visitors’ details and segment your email list before you start personalizing your email copy. Try Moosend 2. Use engaging language When writing email copy, you need a friendly tone to keep the reader interested. This will make your email feel more personal and less like a mass message. Also, you should avoid long paragraphs and unnecessary jargon to maintain the reader's attention and ensure high readability. For better results, add strong action words that prompt the reader to act, creating urgency and excitement around your message. Don’t forget to use proper language that is appropriate for your audience, avoiding offensive terms and trying to be as inclusive as possible. Lastly, you should tailor your email copywriting to the specific audience you are targeting, adjusting your tone and style accordingly, such as writing differently for Boomers compared to Gen Z. Here’s how Prime, a hydration drink brand, does it: Here, the language is energetic and motivational, using terms like "You're locked in, legend! " and "Get set for exclusive updates. " This conversational tone resonates well with the targeted demographic, creating a sense of excitement and community. Prime's email campaign is a perfect example of how the product influences the campaign strategy. It uses vibrant colors, dynamic language, and a motivational tone to appeal to the customer. This approach would differ if the product were aimed at an older audience, where a more formal tone and different email design elements might be more effective. 3. Address customer pain points To make your email content more relevant and engaging, you need to create detailed customer personas to target your audience more effectively. Understanding these personas will let you address their unique needs and preferences, instead of spamming them with generic offers. With your personas ready, you can acknowledge their pain points and tell them how your product can help them. One valuable piece of advice here is to always use honest language and avoid overpromising to prevent underdelivering. Now, let’s analyze an example from Tommie Copper: Headline: "SHOULDER SUPPORT SHIRTS" It identifies the product and its function. Product: "Our #1 selling Shoulder Support Shirt helps keep your shoulders down, back and relaxed. " It boosts the product's effectiveness in addressing shoulder issues. Pain points: "Fight shoulder pain and improve posture" The email directly addresses the common pain points of shoulder pain and poor posture, which are likely concerns for the target audience. Usability: "As easy as getting dressed in the morning! " It reassures the reader that using the product is simple and convenient, highlight the ease of use of the solution. CTA: "SHOP NOW" The CTA is strategically placed to follow the description of the product's benefits, making it easy for the reader to get it. In a nutshell, this email marketing copy identifies the problem (shoulder pain and poor posture) and offers a straightforward solution (Shoulder Support Shirts). Combined with supportive visuals and a strong CTA, it makes the email persuasive and likely to drive conversions. 4. Define your product offer In the previous section, we saw how to address a pain point, in this one we'll see how to show customers what makes your brand a better choice for them. The first thing you need is to highlight the unique features and benefits that set it apart from others in the market. For instance, you can show potential customers that your products or services have better ingredients, superior functionality, or use environmentally friendly practices. The easiest way to do it is to draw a direct comparison between you and your competitors like Bite did: Through their email, the brand emphasizes their use of safe, natural ingredients. They also highlight their eco-friendly packaging, offering refillable glass jars that reduce plastic waste. By outlining these advantages, Bite successfully communicates the superior quality and safety of their product, as well as their commitment to sustainability. Another interesting element here is how the brand uses color psychology. Green is associated with health, safety, and nature, while red evokes caution and danger. This makes it easier for customers to understand why Bite is a better choice compared to traditional toothpaste options. 5. Incorporate social proof Social proof is a powerful marketing tool that involves using the experiences and opinions of others to build trust and credibility with your audience. Using it in your email marketing strategy can increase the persuasiveness of your messages. Some of the most popular types of social proof for emails are testimonials, case studies, user reviews, and statistics. For example, Caudalie uses reviews from buyers to highlight the benefits of their products. Each one is accompanied by a five-star rating and a short quote. To collect user reviews for your email copywriting strategy, you can follow one or more of these methods: Post-purchase emails: Send automated emails requesting reviews after a purchase. Incentives: Offer discounts or small rewards for customers who leave a review. Surveys: Include review requests in customer satisfaction surveys. Social media: Encourage reviews through social media platforms. Website pop-ups: Use pop-ups on your website to ask customers for reviews. Lastly, you can either sprinkle social proof in your promotional campaigns for extra credibility or create a dedicated email campaign to build hype and trust for new products. 6. Keep mobile devices in mind With more people accessing emails on their mobile devices, ensuring your emails are mobile-friendly will benefit your engagement and conversion rates. Apart from choosing responsive email designs, here are three steps you need to keep your email copy mobile-friendly: Short and to the point: Mobile readers often spend only a few seconds per email, so make every word count. Font size and style: Use at least 14 pixels for body text and 22-28 pixels for headings. Stick to clean, sans-serif fonts like Arial, Verdana, or Helvetica, which are easier to read on mobile devices. Whitespace: Utilize whitespace to separate sections and make your email content more readable, avoiding a cluttered appearance. Email platforms like Moosend offer mobile preview features, allowing you to adjust fonts and sizes for an optimal viewing experience on smartphones. This ensures your emails are highly readable across all devices. Additionally, you can choose from Moosend's responsive newsletter templates to focus on crafting compelling email copy without the hassle of designing from scratch. If you want to customize the above email template and see how the mobile preview works, sign up for a free account. Try Moosend’s editor 7. Add storytelling elements Storytelling is one of the most powerful tools you can use in your email marketing to build an emotional connection with your audience. By creating a narrative, you make your emails more engaging and memorable. Your stories can take many forms, such as customer testimonials, brand origin stories, or product journeys. If you're still skeptical, here's how storytelling can benefit your emails: Humanizes your brand and builds trust with readers. Highlights the values and mission of your brand, promoting a deeper sense of purpose and loyalty. Makes complex information more accessible and relatable. In the following example, Cheekbone Beauty showcases the power of storytelling by highlighting the inspiration behind their Liquid Lipstick collection. Each lipstick is named after an inspirational indigenous woman, such as Autumn Peltier, an advocate for indigenous water rights. This approach not only honors these women but also creates a bond with the audience by sharing meaningful stories. 8. Use the 4 "P’s" formula If you want a more sureproof way to craft your copy, you can follow the 4 P's email copywriting formula—Promise, Picture, Proof, Push. This offers a structured approach to creating compelling email copy that resonates with readers and drives action. Let’s see what each step entails and how Soylent uses the formula in their email campaign. Promise Start with a clear and engaging promise that addresses the reader's needs or desires. This initial promise should be genuine and targeted to avoid sounding spammy and ensure good email deliverability. Look how Soylent uses their headline and conversational copy to address their customers’ need to fuel their day. Picture Next, paint a vivid picture of how your product or service can solve a problem or improve the customer's life. This involves detailing the benefits and creating a narrative that allows the reader to visualize the positive outcomes. Proof Incorporate social proof to build credibility and trust. Use testimonials, reviews, or case studies to demonstrate the real-world impact of your product. Push Finally, include a clear CTA button that encourages the reader to take the next step. The push should be compelling and direct, such as "Get Started" or "Shop Now," guiding the reader to act on the promise and the painted picture. By following the 4 P’s formula, email copywriters and marketers can create structured, engaging, and persuasive sales emails to drive conversions. 9. Align email copywriting with subject lines and CTAS Continuity from the subject line to the email copy and then back to the website or landing page is more important than you think. The subject line sets the expectation for the content of the email. When the email copy and the CTA deliver on this promise, it creates a satisfying journey for the recipient. This continuity should extend to the website, ensuring that the visual and textual elements are consistent. Let’s see an example from Revelry’s email campaign and website. Subject line: WESTERN GOTHIC Expectation: The recipient expects to see stylish, gothic-inspired fashion elements with a western twist, likely featuring rustic and elegant designs. Email design: Email copy: The email continues the theme with imagery and text that evokes the "Western Gothic" style, featuring models in gothic-inspired attire against a rustic backdrop. The tagline "saddle up in style" aligns perfectly with the subject line, maintaining the thematic continuity. CTA: "Shop the Edit" invites the reader to explore the collection, reinforcing the email's narrative and driving them towards the intended action. Website: Upon clicking the CTA, the website further elaborates on the "Western Gothic" theme, with matching visuals and product descriptions that align with what the customer has seen in the email. Revelry's consistency not only enhances the user experience but also increases the likelihood of conversions by reinforcing the message at every step. 10. A/B Test your email copy If you’ve followed the tips above, you’re well on your way to creating effective email copy. However, to ensure success, you should consider one final step. Also known as split testing, A/B testing compares two versions of an email to determine which one performs better. By sending version A to one group and version B to another, you can analyze which version yields higher engagement rates, click-through rates, or conversions. This method provides insights, allowing you to refine various elements of your email, such as subject lines, email lengths, tones, CTAs, personalization techniques, and visuals, to create more compelling and effective campaigns. Here are the elements you can A/B test: Subject lines: Test different lengths, tones, and specific words to see which achieves higher open rates. Email length: Experiment with varying lengths to find the optimal balance between information and engagement. Language and tone: Compare formal versus informal language and different tones (e. g. , friendly, urgent, professional) to see which resonates more with your audience. Personalization: Assess the impact of varying levels of personalization, such as using the recipient's name or personalized product recommendations. To run an A/B test on your email copy, you can use your email tool to simply create two versions of your email and use the platform’s built-in A/B testing feature to send each version to a segment of your audience. Moosend will track the performance metrics and help you determine which version is more effective. Optimize your content Further reading: Learn everything about email copy testing in our comprehensive A/B Testing guide. How to Write Email Subject Lines As mentioned above, crafting an intriguing subject line is necessary to catch your recipient's attention and encourage them to open your email. Before we get to the tips, here’s a simple formula you can follow: Personalization + Action Verb + Benefit + Curiosity/Emotion + Urgency Now, let's see how to write them the right way: Keep them short One of the best email copywriting strategies for subject lines is to keep things short and to the point. So, aim for around 30-50 characters to ensure the subject line is fully visible on mobile devices. By looking at our inbox, we found that most subject lines were between 5-10 words. Examples: Shoes for Cabin Fever (Allbirds) Where to find us this summer (Jacquemus) NEW ALERT! Meet The Loafer Mule. (Rothy’s) Use action-oriented language Use action verbs to encourage recipients to open your email. For example, "Buy," "Save," "Shop," "Join," "Discover," and "Claim" prompt readers to act quickly. Additionally, pair them with time-sensitive words/phrases like "Now," "Today," "Limited Time," or "Ends Soon" to create a sense of urgency for better results. Examples: Act now! 40% off ends today! (MeUndies) You can save 20% NOW! (Sidemen Clothing) discover your wellness wonderland today only! (Bath & Body Works) Personalize them Like in your email body copy, add the recipient’s name or relevant details to the subject line to make it more personal. Here are some ways to effectively place the recipient's name in the subject line: At the beginning: , Unlock Your Exclusive Offer Today! In the middle: Exclusive Offer for You, - Shop Now At the end: Special Discount Awaits You, ! Examples: Hey Marilia, Back To School Sale is Here! (The Washi Tape Shop) Marilia, your promo code is about to expire (Endy) Selling, Marilia? Find a trusted expert (Realtor) 10% off** ends soon, Marilia (Sephora) Create curiosity Subject lines that generate curiosity can increase open rates by tapping into the reader's desire to uncover the hidden details. Here are some effective phrases to use: Guess what we have in store for you You'll never believe what happens next We’ve been waiting for to announce this ... X Secrets Revealed! Don’t Open ‘Til After Examples: Guess Who’s Back? (Seafolly) Can you guess our new collab? (Skinnydip) We've got a secret (Cheekbone Beauty) You'll Never Guess What We're Making Now (Betty Crocker) This is what your neighbor is doing this weekend (Swiggy) Highlight the benefits A benefit-focused subject line directly addresses the reader's needs or desires, making the email more relevant to them. To create benefit-focused subject lines: Mention the exact advantages the reader will receive. Highlight how your email will address a common issue. Ensure the benefit is easy to understand and quickly grasped. Include numbers or percentages to make the benefit for tangible. Examples: Save up to 50% on Customer Favorites for Pain Relief (Tommie Copper) 5 hacks to boost your metabolism (Freeletics) Get Ready For Summer With 25% Off (Michael Kors) Which Hairstyle to Complement Your Wedding Dress? (Bellami Hair) Test your subject lines Lastly, don’t forget to test your creations to see which ones resonate best with your audience. You can test various elements such as length, tone, personalization, and urgency to see what captures your readers' attention. For example: Subject line A: "Flash Sale! 50% Off All Items Today Only" Subject line B: "Hurry! 50% Off Everything - Ends Tonight! " If you need help crafting the perfect subject line, consider using a subject line tester like Refine. These tools can evaluate how your subject lines will perform and provide valuable suggestions for improvement. Further reading: You can find more tips by checking our complete email subject line best practices guide. How to Write Email CTA Copy Writing CTA copy is easy. However, it can easily get lost in the clutter if you don't make it stand out. Let’s see an example from Farfetch: This button is aligned on the left, which makes it easy to miss. Additionally, it doesn’t have a strong visual presence, blending into the background. Lastly, it’s a bit small, making it less prominent and... --- ### Your Guide To Email Marketing For Construction Companies [2025] - Published: 2024-09-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-construction-companies/ - Categories: Email Marketing - Levels: Beginner What if you could easily showcase your latest projects, keep your clients in the loop, and stay fresh in their minds for future work? Well, email marketing might not be the first tactic that comes to mind to do so, but it’s incredibly effective, offering a simple way to achieve these goals and more. If you're new to the digital marketing world, starting with email marketing might feel overwhelming. Crafting engaging and effective emails and figuring out how to measure their success can be tricky. In this post, we’ll discuss why email marketing for construction companies is a must for modern constructors, highlighting the benefits you'll gain. Additionally, we'll show you how easy it is to create your own strategy, providing examples and tips to make the most of this opportunity. What Is Email Marketing for Construction Companies? Email marketing is a digital marketing strategy that involves sending targeted, personalized email messages to customers and prospects. For construction businesses, it can help you drive sales and book more projects. Also, you can strengthen connections with clients, architects, and subcontractors, boost brand loyalty, and share important updates and content about your business. Why Is Email Marketing Important for Construction Companies? Email marketing is valuable to your construction company’s marketing efforts for several reasons. As mentioned above, you can use email to build better customer relationships and promote your brand. Let’s look at the main benefits in more detail. Lead nurturing Email marketing helps build connections with potential clients and existing customers, leading to more project inquiries and sales. Consequently, nurturing relationships with your construction clients will lead to increased customer loyalty and, through repeat business, and to a higher customer lifetime value (CLV). Targeted communication Another benefit of email marketing is delivering highly relevant content to specific segments of your target audience. Construction professionals often contact diverse groups, including home buyers, potential customers, subcontractors, and existing clients. Email marketing allows you to tailor your communication to these segments through audience segmentation. This keeps your brand top-of-mind, increases recognition and awareness, and positions you as a leader in the construction industry by consistently delivering valuable content. Workflow automation Email marketing software will let automate your workflows to save time on repetitive tasks and increase your efficiency. For example, you can automate email sequences like welcome emails, project updates, email newsletters, and nurturing sequences to maintain consistent and timely communication with minimal manual input from you or your team. Many marketing automation tools like Moosend will provide you with pre-made recipes to create your first sequence. This is very useful for beginners and those who want to save time. Explore more recipes Cost-effective growth Email marketing is exceptionally low-cost compared to traditional marketing channels. That’s because, beyond paying for your email service provider, there aren’t any further costs associated with designing and sending your construction email marketing campaigns. The low cost doesn’t mean low results, though. In fact, email marketing has an average ROI of $42 for every $1 spent. Keep in mind that the cost will go up if you decide to work with specialist designers or an email marketing agency. Nevertheless, you can avoid this by using pre-made, customizable email templates to keep the cost low and have control over your design. How to Create a Construction Company Email Marketing Strategy The construction industry is highly competitive by nature. Therefore, it’s important to have a comprehensive lead generation and relationship-nurturing strategy. This is where email marketing comes in. Below is a step-by-step guide with actionable tips to help you get started with construction email marketing, attract new customers, and increase customer lifetime value. 1. Build your email list Your email list is the list of email addresses and other contact information, like names and demographics, of the people who consented to receive updates and promotional content from your construction business. There are several strategies you can implement to build your email list: Lead capture forms: website pop-ups and whitepaper downloads. Industry events: collect email addresses from prospective customers and industry peers. Customer feedback forms: distributed after a customer has interacted with your business, such as after project completion. Social media promotions: ads with a clear call-to-action guiding the reader to sign up. Here's a simple form example found on Bechtel's construction website: Once you’ve started building your list, you will need to create an email list segmentation strategy. You can segment your list based on customer behavior, past projects, and more. Here are some segments you can use in email marketing for construction companies: Client type: Group your residential clients, commercial clients, and industrial clients to address the specific needs and interests of each client group. Project status: Segment by ongoing, completed, and prospective projects to send relevant updates, follow-ups, and special offers based on the stage of engagement. Service type: Group contacts by the specific services they have used or shown interest in, such as renovations, new constructions, or maintenance. Engagement level: Segment based on how often clients engage with your emails or visit your website. High engagement clients might receive more frequent updates and offers, while less engaged clients might benefit from re-engagement campaigns. 2. Pick the right email platform Sending out one-off email campaigns directly through a platform like Gmail or Outlook is fine, but if you want to really dig into email marketing, you’ll need to choose a robust email platform to help you. While every business will need different things from an email platform, there are a few essentials you should look for when considering which platform is right for you: User-friendly builder: Look for an intuitive and easy-to-use email builder to create professional emails without technical skills. Integrations: Ensure seamless integration with your CRM for real-time access to customer data. Scalable pricing: Look for flexible pricing that adjusts based on your subscriber list size, allowing you to scale as needed. Automation capabilities: Use automation to create targeted email sequences, saving time and enhancing personalization. Analytics and reporting: Access detailed analytics and reporting tools to track campaign performance and refine your strategy. Customizable templates: Ensure the platform offers a variety of customizable templates to create visually appealing and branded emails. Email deliverability: Choose a platform known for strong deliverability rates to ensure your emails reach your audience. Customer support: Opt for platforms with reliable and accessible customer support for troubleshooting and advanced assistance. Moosend is a user-friendly tool ideal for construction companies that haven't used an email platform before. The drag-and-drop builder is complete with customizable blocks, an AI writer, and advanced elements like GIFs and videos. This makes it easy to create engaging and visually appealing emails. Also, it offers scalable pricing, making it easy to start small and grow your email marketing efforts as your business expands. You can try the email builder and all the features by registering for the 30-day free trial. Get your free trial 3. Craft compelling email content All email content you send to your audience must be well-crafted and, most importantly, relevant to the audience segment you send it to. Examples of construction-industry relevant content include: Project showcases: Highlight recently completed projects to prospective clients. Case studies: Demonstrate your high-quality work and build trust by sending case studies or customer success stories to your clients. Industry news and safety tips: While not necessarily relevant to all the subscribers on your email list, it’s good to send industry updates and safety tips to those segments it will resonate with. Personalization of your email content is also crucial, otherwise, you risk wasting your time sending irrelevant email content that could ultimately cause people to unsubscribe. Here's an example from Park Construction's newsletter: Source In their Spring 2024 email, the company covers the following: New shop construction progress, showcasing ongoing efforts and future capabilities. Contributions of long-term employees, fostering a sense of community and appreciation. Company events and industry expos, reinforcing company culture and networking efforts. Safety achievements and future training opportunities, underlining the company's commitment to safety. Strategic goals and recently secured projects, demonstrating growth and future plans. That's a beautifully-structured campaign to engage their audience and promote their brand. 4. Develop email sequences Email sequences or drip campaigns are a series of automated emails that are delivered to your subscribers at set intervals. They can be used for various email campaigns like a series of welcome emails and onboarding campaigns. Below, you'll find a simple drip campaign sequence with numerous emails to show you how to plan yours: Welcome Email (Day 1) Subject: Welcome to ! Content: Welcome message, introduction to the company, overview of your construction services, and contact information. Project Preparation (Day 3) Subject: Preparing for Your Upcoming Project Content: Details on the initial steps, what the client can expect, and key contacts for any questions. Meet the Team (Day 7) Subject: Meet Your Project Team Content: Introduce the project manager and key team members, their roles, and how they will assist. Project Timeline (Day 10) Subject: Your Project Timeline Content: Outline the project timeline, key milestones, and what the client should expect during each phase. Progress update (Day 14) Subject: Your Project Progress Content: Provide a brief update on the project's status, any completed milestones, and upcoming tasks. Further reading: Ensure your welcome emails make a great first impression. Look at some welcome email examples to get inspired and then use our welcome email templates to get started. Step 5. Avoid spam folders After spending time crafting the perfect email content for your subscribers, the last thing you want is for it to end up in their spam folder. Luckily, there are steps you can take to avoid this fate. Firstly, you need to monitor your sender score or sender reputation. A low sender score significantly reduces your email deliverability and heightens the chances your email will be sent to the spam folder. A good way to minimize this risk is to use a reputable email service provider with a strict email approval process so you won’t be sharing your IP address with spammers. Then, you can follow these steps to keep away from the spam folder: Avoid using spam words in your subject lines as they’ll likely get caught in the spam filter. Make your subject lines clear and related to the content of the email without being overly pushy. Embed your content directly in the email copy—there’s no need to add lots of attachments. Ensure your subscribers consent to receive marketing and transactional emails using opt-in, permission-based subscription forms. Lastly, establish a sending schedule that works for your email list. Sending too often will reduce your sender reputation and ultimately annoy your recipients, but sending too little will cause you to fall off their radar. Further reading: Take a look at our guide to find the best time to send your emails according to data. 6. Track your campaign results Setting goals for your email campaigns is crucial. It gives you something to work toward, and you can assess whether or not your efforts are bringing you closer to your goal. Some examples of campaign goals could include: Increase website traffic by X% by the end of Q4 Generate X new leads in Q1 Receive X project inquiries by summer Ensure you set SMART (specific, measurable, achievable, realistic, and time-bound) goals. When you're done, you can start monitoring key email metrics, such as: Open rate: Percentage of recipients who open your email. Indicates the effectiveness of your subject lines and email timing. Click-through rate (CTR): Those who clicked on a link within your email. Shows the engagement rate and relevance of your email content. Unsubscribe rate: Recipients who opt out of your emails. Helps identify if your content is resonating with your audience. Conversion rate: Subscribers who completed a desired action (e. g. , signing a contract). Measures the effectiveness of your email in driving actions. Bounce Rate: Emails that couldn’t be delivered. Indicates issues with your contact list quality. Tips for Successful Construction Email Marketing Campaigns Before you dive into building your first construction email marketing campaign, we’ve compiled a list of six top email marketing tips to guide you through the process. Craft compelling subject lines Your email subject line is the first thing your recipient will see and it should compel them to open the email. Some of the top subject line best practices to follow include: making them clear, informative, and attention-grabbing without being too long or including any spam words. Here are some examples for different email types: Welcome email: Welcome to ! Let's Build Your Dream Project Project update: Exciting Progress: Your Project Timeline and Milestones Safety tips: Top Safety Tips for Your Construction Site New service announcement: Introducing Our New Renovation Services! Feedback request: We Value Your Opinion: Share Your Project Experience You can also judge the performance of your subject lines by monitoring your campaign’s open rate. If you need a hand, though, you can use a subject line tester like Refine for free tips on improving your subject line to increase your open rate. Designate a dedicated email writer Maintaining a cohesive and consistent voice and style in your email campaigns is crucial as the recipient will become familiar with the tone of voice over time. This helps to develop relationships as your subscribers will feel they know the person emailing them. A simple way to guarantee this is by having a dedicated writer (or team) that develops your email copy for every campaign. Additionally, create an email calendar to track your campaigns, deadlines, and team responsibilities. This organization helps maintain consistency and ensures timely execution of your construction company email marketing strategy. Ensure flawless mobile optimization A vast majority of email content is viewed on mobile devices today, so if you’re not optimizing your campaigns for mobile, you’re missing out. Focus on using responsive designs and large fonts and buttons, and keep your emails concise to ensure an enjoyable experience for mobile readers. Here are some tips to ensure mobile-friendly emails: Responsive design: Use flexible email designs that adjust to different screen sizes. Large fonts and CTA buttons: Make text and clickable elements easy to read and interact with on small screens. Short copy: Keep emails brief and to the point to maintain reader engagement. Single-column layout: Simplify navigation and improve readability on mobile devices. Integrate clear calls to action A clear, persuasive CTA should be included in every email you send. It can take the form of a link within the text but ensuring it stands out is vital. This is why using a button in the email design that links to your desired landing page is often a better method of including CTAs in your email content. Tell the reader exactly what you want them to do next, such as visit your website, download a resource, or contact you for a quote. Keep the CTA short and direct for best results, and monitor your click-through rate and heat map (where readers clicked the most in your email) to see how well it performed. Follow email marketing regulations Failure to comply with email marketing regulations, like CAN-SPAM and GDPR, is a surefire way to grind your efforts to a halt. Ensure you gain explicit permission before adding a subscriber to your email list, and include clear unsubscribe instructions in every email. Failure to do so can get you flagged for sending spam emails. A/B test for continuous improvement A/B testing your emails is a powerful tool for optimizing your email campaigns. The process involves sending different versions of your emails with alternate subject lines, CTAs, or email layouts, to see which one performs best. Monitor the key metrics for campaign performance through your email service provider’s reporting analytics and use the data to inform your future campaigns. Time to "Construct" Your Email Strategy Construction email marketing has a high ROI and, when done correctly, gives you a competitive advantage in your industry. Getting started might feel like a daunting task, but it doesn’t have to be. An email marketing platform like Moosend streamlines your email marketing efforts, from ideation to design to delivery and everything in between. With set-and-forget automation flows, you can put your energy where it needs to be—on the construction projects that are flooding in thanks to your new-and-improved marketing strategy. Sign up for a free trial of Moosend today and discover how email marketing can grow your construction business. Frequently Asked Questions Here are the answers to common questions around construction company email marketing. 1. What Are the Benefits of Email Marketing for Construction Companies? Email marketing offers numerous benefits for construction companies, including enhanced communication with clients and stakeholders through regular project updates and news. It promotes lead generation by showcasing completed projects and expertise, and helps maintain customer retention by providing valuable content such as maintenance tips and industry insights. 2. Do contractors need email marketing? Short answer—yes! Email marketing assists with lead generation, brand awareness, customer engagement, and—perhaps most importantly—customer relationship-building. A well-thought-out email marketing strategy will keep your construction business top-of-mind and help with repeat business. 3. Can I start email marketing for free? Yes, some companies offer free email marketing services to help you get started, but these often come with limited features. While free plans are great for beginners, they may lack the advanced tools needed for effective campaigns, such as automation, in-depth analytics, and extensive customization options. It's better to invest in a scalable marketing tool that grows with your needs. For instance, Moosend offers a robust platform with scalable pricing, allowing you to access more features and capabilities as your business and email list expand. --- ### 7 Best Mental Health Day Email Campaigns For 2025 > Explore inspirational Mental Health Day email campaigns from great brands and best practices to show subscribers you care. - Published: 2024-09-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/mental-health-email-campaigns/ - Categories: Email Marketing, Examples - Levels: Beginner, Intermediate We live in a burnout culture. According to recent stats, half of the world’s population will experience a mental health condition in their lives, making destigmatization and awareness vital. Consumers care more and more about mental health and that's why they choose brands that prioritize social responsibility and sustainability. Creating Mental Health Day email campaigns can be a good starting point for a bigger well-being strategy. Kick off or enhance your mental health initiatives providing helpful resources to support customers and prospects with a related email on World Mental Health Day (October 10). Explore seven examples from top brands and learn how to build campaigns that spread hope. Mental Health Campaign Benefits for Brands Here are the benefits of adding thoughtful email marketing campaigns for World Mental Health Day or during Mental Health Awareness Month in your email marketing calendar: Brand awareness: Show your brand values and mental health initiatives to attract like-minded consumers interested in your products or services. Social responsibility: Describe causes you're passionate about and how you contribute to mental health care and advocacy. Consumer trust: Make customers and prospects feel secure with your brand by putting mental health support and similar initiatives as a priority. Customer engagement: Share valuable content regularly to grab your audience’s attention and keep them satisfied. 7 Unique Mental Health Day Email Campaign Examples Let’s explore some beautiful email campaign examples about mental health to inspire you for this special day. Most of them come from wellbeing and self-care businesses that master those sensitive topics. 1. Headspace’s Webinar Invitation Email Subject line: Join us live for World Mental Health Day Headspace is a well-known mindfulness and sleep app, helping users to improve their mental and physical health. They planned an online live session to celebrate World Mental Health Day, inviting users to meditate together. Overall, webinars and online events are great options, and apart from educating or pleasing your audience, they also help with lead generation and customer engagement. Why it works: The subject line is creative and reflects the content of the email. They included all the essential event information needed for users to join. The CTA button stands out from the rest of text, written in actionable language. 2. SERUMIZE’s Special Discount Email Subject line: World Mental Health Day: A Comprehensive Guide to Wellness! SERUMIZE created a generous, limited-time discount for World Mental Health Day, including a comprehensive guide with self-care tips. If your products are a perfect addition to people’s selfcare routines, consider sharing an incentive to show them that you truly care. In this case, the discount is a great motivator. Why it works: They gave their ROI a boost via a discount code and showed customers they care. The offer lies at the top of the email to help readers spot it faster. It provides subscribers with wellbeing tips, easy-to-follow daily. Ready to create your Mental Health Day email campaign? Customize this email template as needed, and create a Moosend account to send it to subscribers. You can also request a 30-day trial to experiment with the platform for free. Use this template 3. Google’s Digital Wellbeing Email Subject line: Give your Digital Wellbeing a boost Even though this is not a dedicated campaign for Mental Health Day, Google created a lovely email describing the features that enhance wellbeing to improve their consumer’s daily life. Talking about mental health is always valuable if done properly. Especially if your product or service is relevant. Why it works: The head and subtitles are cleverly written, made to trigger certain emotions. Each feature is followed by its benefits to incentivize users to claim them. They added the CTA button at a prominent place at the top. 4. Penguin Books’ Mental Health Essentials Campaign Subject line: The essential mental health guide out today As part of their newsletter, Penguin Books portrayed a popular therapy-related book by Alain de Botton. Plus, they added a few more suggestions and resources to honor this special day. You don't need to own a bookstore or publishing business to make such recommendations. Gather helpful articles or books from trustworthy sources to help readers find what they wish for. Why it works: The word “now” in the CTA buttons creates a sense of urgency. It provides popular book suggestions written by mental health professionals. The subject line creates the right expectations for the readers. 5. MasterClass’ Mental Health Awareness Month Email Subject line: 4 ways to elevate your mental health MasterClass decided to send a campaign during Mental Health Awareness month, with courses that help subscribers grow in this area. If you plan to share resources with your audience, make sure to cover different mental health areas for different needs. You can also try email segmentation for more tailored experiences. Why it works: The subject line is straightforward and leaves no room for second-guessing. The email copywriting emphasizes the benefits of each course. The images of the instructors add more authority to the emails. 6. AllTrails’ Special Offer Campaign Subject line: We’re partnering with Calm to bridge nature and mental health AllTrails announced a special partnership for their customers by offering a 3-month free subscription to Calm, a sleep and meditation app. Mental Health Day can be the initiator for amazing affiliate partnerships like this one, which can benefit your customers and your business going forward. Why it works: The subject line works as an announcement to attract people with similar interests. It includes all the mental health benefits of spending time in nature. They added trails and outdoor activities based on the reader’s location. 7. Keeps’ Mental Health Guide Campaign Subject line: Let’s talk about men’s mental health Keeps is a hair loss treatment brand and shared a mental health guide dedicated to men during Mental Health Awareness Month. Would you consider creating different content based on your target audience’s specific needs? It’s a great idea if you want to increase your email impact and performance. Why it works: It has a powerful intro with an alarming statistic about men’s mental health. It includes a special note from a psychiatrist to encourage people to seek help if needed. They created a quick guide with easy-to-follow wellbeing tips. Tips For Mental Health Day Email Campaigns That Make an Impact Let’s see a few practices to create thoughtful campaigns around this topic: Show empathy When sending campaigns with mental health content, make readers feel that you have a genuine interest in this topic to build trust. Write your copy in a compassionate tone to grab their attention and avoid sounding toxic positive, as this might have adverse effects. Instead, focus on concepts, such as resilience and selfcare, everyone can identify with. Overall, talking about mental health is sensitive, so it’s best to double-check your copy with your teammates to ensure that everything is spot on. Offer educational content As shown in the examples above, many businesses share articles and guides to help subscribers boost their wellbeing. You can also experiment with other content types based on your target audience. For instance, young people are more likely to listen to a podcast or watch a video, while people over 40 would love a book recommendation. Keep in mind that experts’ advice and tips can add more value to your content. So do statistics from credible resources like WHO or high-ranking universities. Share powerful stories While expert knowledge is key about mental and physical health concerns, listening to personal stories is equally powerful. It’s a form of social proof, showing to those who suffer that they’re not alone. Plus, many brands have launched phenomenal campaigns over the years to raise awareness on this matter. Some of them show real people describing their own experiences, while others are scripted, yet masterful. This campaign by Norwich City Football Club grabbed everyone’s attention when first launched: Don’t tell, show your values Sometimes people feel upset or triggered when someone offers mental health advice to them unexpectedly in a rather patronizing way. So instead of lecturing them, show what you really do to lead by example. It’s good to remember the distinction between performative and proactive actions, as your readers will be ready to tell the difference if something feels flaky. So, share evidence of your mental health programs if possible. Mind Your Customers’ Minds with Compassionate Campaigns Creating email marketing campaigns on International Days like this can be truly impactful for your audience. They make them feel part of a caring community that stands up for important matters. Plus, it can make people with mental health conditions feel seen and accepted. Follow the examples and tips above and prepare similar campaigns for Mental Health Day. And remember being empathetic is key. Not just in emails, but in life, too. Ready to share your first mental health-related campaigns? Sign up for a Moosend account today or request a free trial to experiment with our features. --- ### How To Create A B2C Email Marketing Strategy [Complete Guide] > Explore our guide to B2C email marketing to learn best practices and tips for creating campaigns, boosting engagement, and driving sales. - Published: 2024-09-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/b2c-email-marketing/ - Categories: Email Marketing - Levels: Beginner Email marketing is all about reaching out to your customers with targeted campaigns. It's a versatile strategy that can benefit almost any business, particularly the B2C industry. But let's be honest—getting your emails noticed isn't always easy. With inboxes overflowing, fierce competition, and deliverability issues, many B2C marketers find it tough to capture and keep their audience's attention. It's frustrating to see your carefully crafted emails go unnoticed or unopened. That's where our guide comes in. We've put together a comprehensive guide to help you navigate B2C email marketing. You'll discover what it really entails, how it stands apart from B2B email marketing, and the unique advantages it brings to the table. We'll also break down the costs involved in running B2C campaigns, showcase different types of effective emails, and share best practices to help you out. What is B2C Email Marketing? Business-to-consumer (B2C) email marketing involves using email campaigns to promote a business’s brand, content, and products directly to consumers. While these campaigns aim to encourage purchases, they also serve broader purposes. For instance, B2C companies use email marketing to boost interest, increase brand awareness, build a strong reputation, and grow a loyal customer base as part of their wider digital marketing strategy. What’s the Difference Between B2C and B2B Email Marketing? The main difference between B2C and business-to-business (B2B) email marketing is their target audiences—B2C email campaigns are sent directly to individuals, whereas B2B campaigns are sent to other businesses. Here are the major differences between them. Email content Firstly, the content of B2C and B2B email campaigns is vastly different. B2C emails aim to convert quickly and often include a sense of urgency (e. g. , limited-time offer) and a call-to-action (CTA) that drive the recipient to act quickly, like making a purchase. Here's an example from Death Wish Coffee: On the other hand, B2B email copy places a sharper focus on information, like industry pain points, and take a more educational route. The goal is to provide this information to a company’s decision-makers. For example, a company that sells social media marketing software would contact stakeholders involved in social media at their company. Then, they would position their product or service as a solution, prompting the receiver to convert. Tone of voice Due to the educational nature of B2B email marketing, its content contains more technical terminology and corporate jargon than B2C email content. Generally, it also tends to have a more formal tone, although this can vary depending on individual brand guidelines. B2C email content avoids this and generally has a more straightforward, casual communication style. It intends to be more conversational and relatable and speaks to the recipient’s emotions, like curiosity and excitement. Layout B2C consumers care more about the visual aspects of an email campaign. They don’t want to read lengthy emails and prefer short, to-the-point written copy paired with eye-catching and appealing visuals. B2B consumers, on the other hand, care more about the value of the content, like the information and proposition, and are more willing to read longer text. That doesn’t mean visuals should be overlooked, though. Buying-cycle length The time from proposition to purchase varies greatly between B2C and B2B email marketing campaigns. In B2C, the buying cycle is shorter because you only need to appeal to one decision-maker, making it easier to address individual pain points. In contrast, B2B requires buy-in from multiple stakeholders, resulting in a longer buying cycle with many touchpoints. Different decision-makers are involved at various stages, and they may drop out if their pain points aren’t addressed by the product or service offered. Why is Email Marketing for B2C Important? B2C email marketing is important because it contributes to driving sales, promotes customer loyalty, and — perhaps most importantly—lets you directly contact prospective customers. Let’s look at the reasons in more depth. Direct communication: Email marketing allows you to communicate directly with your customers—potential and existing—and offer them a personalized, tailored experience. Customer engagement: It engages recipients with relevant content, promotions, and updates. This helps you create a better customer experience by keeping them interested and informed about your brand. Customer retention and loyalty: It's an excellent way to remind customers of your products and services. You can also use email campaigns to promote your loyalty program and offer exclusive deals. Drive sales and conversions: It can drive sales and conversions by encouraging the subscriber to purchase or take another desired action. Cost-effectiviness: Compared to traditional marketing efforts, email marketing doesn’t involve much cost and therefore has a high return on investment (ROI). How Much Does B2C Email Marketing Cost? In the previous section, we mentioned that email marketing is relatively low-cost compared to traditional marketing channels. Of course, the exact price will depend on your business and its specific needs. For example, using an agency can cost anywhere from $300 to $20,000 monthly. On the other hand, in-house marketing will generally cost you less. For small businesses it can be between $17 to $1,950 per month based on the email marketing tool one chooses. Here are some popular ESP prices to consider: Moosend: $9/month for 500 contacts, unlimited emails Brevo: $9/month for 500 contacts, 5K emails/month ActiveCampaign: $19 for 1K contacts, 10x contact limit Hubspot: $20 for 1,000 contacts/month, 5 times your marketing contact tier Now, to calculate the average cost of B2C email marketing for your business, consider the following factors: How much does your email marketing software cost? How often do you send email campaigns? How much do you spend on employee or agency time when planning, designing, and sending the campaigns? What is your bounce rate? If it's high, you might need to pay more to ensure email deliverability. Lastly, after you find your cost, you can use the formula below to calculate your email marketing ROI: Essential Types of Emails For B2C (with Examples) All email marketing strategies include specific email campaigns, like transactional emails and welcome emails for new subscribers. However, B2C email marketing is set apart by the campaigns that come in between. Let’s look at some of them. Abandoned cart emails Cart abandonment emails are a type of automated message sent to potential customers who added items to their cart but didn't complete the purchase. These emails serve to remind customers of their unfinished transaction and often include incentives like discounts or free shipping to entice them to complete their purchase. Personalized email subject lines can make these emails more effective. The main goal is to recover lost sales and reduce cart abandonment rates, ultimately boosting revenue. Here's an abandoned cart campaign from Warby Parker: Tip: You can easily set them up using automated workflows (recipes) and craft your messages using pre-made email templates specifically designed for cart abandonment. Moosend offers a user-friendly workflow editor and cart abandonment templates which you can explore for free. Try Moosend's automation Additional resources: Abandoned Cart Email Templates Cart Abandonment Stats To Reduce Your Lost Sales Seasonal emails Seasonal emails are sent to capitalize on seasonal changes and specific calendar events like summer, winter, or holidays such as Mother’s Day. These emails promote relevant products, like swimwear for summer or cozy apparel for winter, and can also announce seasonal sales and special offers. They create a sense of urgency and relevance, encouraging customers to make timely purchases. Seasonal emails help keep your brand top-of-mind during important shopping periods, driving engagement and sales. Here's how Tommie Copper tackles Black Friday: Additional resources: Holiday Newsletter Templates for Better Seasonal Campaigns Black Friday Email Marketing: Strategy & Tips Halloween Email Marketing Guide With Examples Promotional emails Promotional emails are versatile and can be used to announce new products or services, inform recipients of upcoming sales, or offer discounts and special deals to engaged customers. Here's an example by Fenty Beauty: Adding compelling visuals, clear calls-to-action, and personalized offers can enhance their effectiveness. Regularly sending promotional messages keeps your audience informed about your latest offerings and encourages repeat purchases. Newsletters Email newsletters are not just for B2B businesses; they play a significant role in B2C marketing as well. Use newsletters to create a narrative around your brand, share company news, and provide educational content related to your products. Newsletters help build a relationship with your audience, keeping them informed and engaged with your brand over time. They are an excellent way to provide value beyond just promotions and sales. Here's an example from Bite: Additional resources: Free Email Newsletter Templates How To Create A Newsletter: Checklist, Examples & Templates Transactional campaigns These automated messages are triggered by user actions on your website, such as order confirmations, shipping notifications, password resets, and account updates. They're crucial for B2C businesses because they provide essential information, enhance customer trust, and ensure timely communication. They typically have higher open rates, making them a great opportunity for upselling or cross-selling complementary products. Moosend offers transactional emails and customizable templates to help you deliver timely, relevant messages to your customers effortlessly. Get started Product recommendations Product recommendation emails are designed to suggest items to potential and existing customers based on their browsing history and past purchases. These campaigns are highly personalized, making them effective in increasing sales and customer satisfaction. For example, cross-selling campaigns can recommend complementary products, encouraging customers to add more items to their cart. Here's how Dollar Shave Club did it: If you want more B2C email examples, you can check the following: Ecommerce Newsletter Examples To Inspire You Lead Nurturing Email Examples To Implement Re-Engagement Email Examples To Revive Your Subscriber List Event Invitation Email Examples To Learn From Welcome Email Examples You Need To See Best Practices for a Successful B2C Email Marketing Strategy Below, we’ve compiled a list of best practices to help you ensure you start on the right foot with your email marketing strategy for B2C. 1. Set specific goals and budget First, you must determine what you want to achieve. Note down your goals and make sure they’re SMART—specific, measurable, attainable, relevant, and time-bound. Some examples of SMART goals for email marketing include: Increase average customer lifetime value by 5% in Q1 Gain 1,000 new subscribers in 2024 Increase open rate by 25% in six months When determining your budget for email marketing, you should consider a few factors: Subscriber list size: The number of subscribers on your list directly correlates to your email marketing costs, as more subscribers mean more emails to send. Good email marketing software offers scalable pricing that changes depending on the subscriber bracket. For example, Moosend starts at $9/month for up to 500 subscribers and scales to $64/month for 5,001 to 8,000 subscribers, with plans available for up to one million subscribers. Frequency of campaigns: How often you should deliver your messages. Content creation expenses: The people and tools you need to create your content. Any additional resources: Such as graphic design elements, etc. You can create your budget once you understand your goals and cost factors. 2. Choose the right service provider Once you know your goals, you can start researching service providers. The best email marketing service provider for you will depend on your specific needs, but there are a few general things you should look for. A good email service provider should: Have a user-friendly interface with drag-and-drop customization Offer templates to help you get started Let you automate campaigns Allow you to send transactional and marketing emails Have AI integrations to help you along the way Let you create landing pages and sign-up forms to grow your email list If you're looking for a powerful and cost-effective tool, you can try Moosend's email marketing software. With its user-friendly drag-and-drop builder, customizable templates, AI writer, and advanced personalization and segmentation features, it can help you start with B2C email marketing effortlessly. Try Moosend for free 3. Plan your lead generation strategy Long story short, it doesn't matter how good your email campaigns are if you don’t have the right leads on your email list—they just won’t work. Having a strong lead generation strategy will ensure you’re attracting the right audience. Start by defining the criteria your leads should meet. You’ve probably already established your target market, so you can start by using details from there to inform what you should be looking for. This could be: Specific demographics Geographic location Interests and preferences Then, you can create lead magnets around those criteria. For instance, if your company sells underwear, you could create a lead magnet that offers a curated collection of bras and underwear tailored specifically for each subscriber. Here's an example from Third Love: Monitor your lead generation strategy by regularly tracking key metrics such as conversion rates, lead quality, cost per lead, and ROI. Then, optimize it accordingly. Use analytics to understand how well your strategy performs. Tip: Don’t forget to clean your email list regularly—about once a quarter. After all, most email service providers charge per email, and you don’t want to waste your money sending emails to unengaged subscribers. 4. Maintain a good sender reputation This is vital if you want your emails to reach your audience’s inbox. Poor sender reputation results in deliverability problems, and that’s the last thing you want when you’ve spent all that time crafting a beautiful email campaign. Follow these steps to keep your sender score in the good books: Keep an eye on your sender score so you can be proactive about any changes. Use a reliable email service provider, ideally one with an approval process, so you can avoid sharing your IP with senders with low scores. Use opt-in forms for lead generation to avoid spam complaints. Regularly clean your email list to remove recipients who never open your emails, as they’ll eventually damage your reputation. Further reading: Check our email deliverability guide to ensure your email land in your subscribers' inboxes. 5. Pay attention to your audience segmentation Segmentation involves splitting your email list into smaller sub-lists based on certain criteria like demographics and behavior. It’s a useful email strategy as it allows you to send targeted, personalized emails to the groups of subscribers that they will resonate with the most. For example, you can send loyalty rewards like early access to new products to frequent buyers and re-engagement campaigns to inactive customers if you segment your audience by purchase history. Additionally, one of the easiest campaigns to create is birthday emails, which make subscribers feel special and valued on their special day. Here's an example from Seafolly: Moosend’s robust segmentation features let you easily break up your list based on simple segmentation data like age and gender, or you can get hyper-relevant and segment based on browsing behavior, past purchases, and more. Plus, the data updates in real-time, so you’ll never risk sending irrelevant email content. Further reading: Check our post to discover more customer segmentation examples for B2C. 6. Optimize for mobile How often do you check your email inbox on your desktop? We’re guessing far less than on your phone. And that’s the case for the majority of people nowadays. It’s therefore crucial to optimize your email campaigns for mobile, as chances are that’s where your recipients will view them. Here are some tips to keep in mind when creating your emails: Here are some tips for creating a responsive email design for mobile: Use a single-column layout in your email design to make it easier to read on small screens. Place the most important content at the top of your email to grab attention immediately. Choose the right email fonts and size to ensure your text is easily readable on mobile devices. A minimum of 14px for body text is recommended. Your images need to fit different screen sizes. Use smaller visuals to reduce load times. Write short, scannable content that is easy to digest quickly. Your call-to-action buttons need to be large, clearly visible, and easy to tap. Many email service providers, such as Moosend and Mailchimp, offer mobile preview features. These tools allow you to see how your email will look on different mobile devices before you send it, ensuring a seamless user experience. 7. A/B test your B2C email marketing campaigns A/B testing is crucial as you strive toward continuously improving your email campaigns. It tests different variations of your email content, such as the subject line or call-to-action, to see which versions get better results. Data is vital for crafting the best campaigns for your audience, and A/B testing is a great method to garner that data. Here's what you can A/B test in your emails: Subject lines: Test different subject lines to find the highest open rates. Preheader text: Create various preheader texts to see which complements your subject line best. Send times: Try different send times to identify the optimal time for engagement. Email design: Compare layouts, color schemes, and designs for better performance. CTA buttons: Test different CTA text, colors, sizes, and placements. Personalization: Experiment with personalization levels, such as using names or product recommendations. Content length: Test shorter versus longer content to see which engages more. Visuals: Compare emails with different images to understand their impact. Offers and discounts: Test various offers or discount levels for appeal. Source Further reading: Check out our A/B testing post if you want to learn more. 8. Refrain from using clickbait You won’t BELIEVE this next tip... It'll shock you! While you should definitely use subject lines that grab the recipient’s attention, you should avoid spammy words or clickbait irrelevant to the email’s content. According to our deliverability expert, you should avoid the following no matter what: FREE CASH Loans Free job opportunity Sharp Violence-related words Clickbait is deceptive to subscribers and will ultimately damage your reputation. It also does nothing to improve your click-through or conversion rates and actually has the opposite effect. Avoid this by ensuring your subject lines are always relevant to the email content so you set the right expectations. 9. Use dynamic personalization for your campaigns Dynamic personalization means automatically personalizing the content of your email campaigns to make them more relevant to the individual recipient. A common form of this is adding the recipient's name in your subject line, but you can go much deeper than that and create emails that feel personal with tailored offers and recommendations. Here's how Endy does it, creating a B2C email marketing campaign that feels like a personal plain-text message: To get started, you'll need an email platform with advanced personalization features to: Send personalized product recommendations based on browsing history, past purchases, and even the weather in the recipient’s location. Recover abandoned carts with tailored re-engagement emails. Notify customers when it’s time to restock their favorite products. 10. Create automated email sequences The majority of email service providers have automation features that let you build in-depth automation workflows, moving your leads through various funnel stages with zero manual input. These automation tools can significantly enhance your marketing efficiency. Some of the sequences you can automate include: Welcome sequences: Automatically greet new subscribers with a series of introductory emails. Transactional emails: Send order confirmations, shipping notifications, and receipts automatically. Re-engagement series: Reach out to inactive subscribers to rekindle their interest. Seasonal campaign sequences: Plan and execute holiday or seasonal promotions without manual effort. Automating these sequences will save you a significant amount of time and ensure timely delivery, enhancing customer experience and engagement. 11. Don’t forget about upselling and cross-selling Once a customer makes a purchase, they have already established a relationship with your business. That means they’re much more likely to open any post-purchase emails you send. You can use this to your advantage by incorporating your upsell and cross-sell strategies into your post-purchase email campaigns. Upselling involves recommending upgraded, more expensive versions of the product your customer has purchased. This marketing tactic is good if your B2C business offers a subscription-based service with different tiers. On the other hand, cross-selling gives customers recommendations for other products related to the one they purchased, like chopping boards for a customer who bought a knife block. To create effective cross-sell and upsell emails you'll need a marketing automation tool with numerous triggers and actions. Moosend offers pre-made recipes along with several customizations to create the sequences you need. Try this workflow 12. Implement cross-channel marketing campaigns Put some thought into your customer touchpoints. Where will they encounter and interact with your brand before they decide to make a purchase? Map out the touchpoints and craft cross-channel marketing campaigns, such as social media posts, Google ads, and email campaigns. Here are a few resources to help you plan your cross-channel strategy: Easy Steps to Build Your Social Media Marketing Strategy Facebook Lead Ads In 2024: In-depth Guide 13. Adapt your attribution strategy Attribution in marketing refers to crediting the marketing channels, touchpoints, or campaigns that lead to a desired outcome, such as a sale, lead generation, or engagement. Multichannel marketing can make your attribution complex, especially if you own brick-and-mortar stores. While many customers will research your products online, many prefer to wait to make a purchase in-store. This means it’s difficult to attribute the sales to your email marketing campaigns (or any marketing campaign, for that matter). Therefore, you must develop an attribution strategy considering all the touchpoints you mapped in the previous section. 14. Adopt a data-driven approach Using data like customer behavior, engagement rates, demographics, and purchase history to inform your email marketing strategy and campaigns is crucial to boost your engagement, build customer profiles, and create a personalized user experience. Use key email metrics like open rate, conversion rate, and click-through rate to understand how your campaigns perform and use the data to improve your strategies continuously. Take Your B2C Email Marketing to the Next Level Email marketing is an invaluable tool for B2C businesses that enables direct communication with customers, drives engagement and sales, and fosters loyalty. By following the best practices outlined in this guide, you can leverage the full potential of B2C email marketing and achieve measurable success by crafting effective, impactful email campaigns that resonate with your audience. Ready to take your B2C email marketing to the next level? Before you go, it's important to choose the right email marketing platform to implement the strategies well. Sign up for a free trial of Moosend today and discover how it can help you launch a successful B2C email marketing campaign. FAQs Below, you'll find answers to some common questions about B2C email marketing. 1. What is an example of B2C marketing? An example of B2C marketing is an online retailer like Amazon sending personalized email recommendations to customers based on their browsing history and previous purchases. 2. What is the difference between B2B and B2C emails? B2B emails target businesses, often involving detailed information and multiple decision-makers, with a longer buying cycle. B2C emails target individual consumers, focusing on emotional appeal, quicker conversions, and addressing personal needs and preferences. 3. What is a B2C marketing strategy? A B2C marketing strategy involves direct marketing to individual consumers through various channels like social media, email campaigns, content marketing, and promotions to drive sales, increase brand awareness, and build customer loyalty. 4. What are the 5 types of B2C? B2C (business-to-consumer) refers to transactions where businesses sell products or services directly to individual consumers. There are five main types of B2C models: Direct Sellers: Companies that sell products or services directly to consumers without intermediaries, e. g. Amazon. Online intermediaries: Platforms that facilitate transactions between buyers and sellers but do not own the products or services sold, such as eBay. Advertising-based models: Businesses that provide free content or services to consumers and earn revenue through advertising, like YouTube. Community-based models: Platforms where users share information and experiences, often leading to transactions based on community recommendations, e. g. Facebook Marketplace. Fee-based models: Services that charge a subscription or membership fee for access to content or services, such as Netflix, Disney+, etc. 5. What are the best B2C examples? Some of the best B2C business examples include: Amazon: Online retail giant. Netflix: Streaming service providing entertainment content. Nike: Sportswear brand selling directly to consumers. Starbucks: Coffee chain offering a loyalty app for personalized rewards. Apple: Technology company selling products directly to consumers through its stores and online. --- ### 10 Best Unbounce Alternatives For 2025 > Looking for the best Unbounce alternatives with better functionality and more affordable pricing? Find the top tools, pros and cons included. - Published: 2024-09-20 - Modified: 2025-05-05 - URL: https://moosend.com/blog/unbounce-alternatives/ - Categories: Landing Pages, Software - Levels: Beginner Are you looking for a landing page builder that offers more features or better pricing than Unbounce? Then you should be checking out the best Unbounce alternatives. While Unbounce offers decent features, it’s an expensive solution that isn’t ideal for all kinds of businesses. In this article, we’ll present the top alternative solutions in case you want to switch from Unbounce or select a landing page builder that suits your needs. Disclaimer: The information below is accurate as of September 2024. What Should You Look for in an Unbounce Alternative? There are a few must-have features and criteria that you should look for when searching for the ideal Unbounce alternative: Affordable pricing: An affordable service will help your business cut unnecessary costs and grow more easily. The high cost is among the main reasons users switch from Unbounce. User-friendly page builder: Look for a platform that’s easy to use and doesn’t require advanced knowledge. Modern templates: Customizable themes and templates simplify and speed up the process of creating a page. They are also a great starting point for beginners. AI capabilities: AI can speed up content creation while it can also provide inspiration. A/B testing: You can test different versions of your landing pages and identify what works best. Conversion tools: Popups and forms are essential tools to maximize lead generation and conversions. Integrations: Unbounce offers limited integration options (only 24 direct integrations). The more integrations your landing page builder offers, the more streamlined your marketing operations will be. Alternatives to Unbounce by Use Case Before we look at each alternative in more detail, here are their best use cases. Instapage – Best for collaboration on landing pages Landingi – Best landing page builder for beginners Moosend – Best for creating simple landing pages on a budget GetResponse – Best for creating websites and pages with AI Leadpages – Best for lead generation OptimizePress – Best for WordPress users ActiveCampaign – Best for advanced automation Brevo – Best for retargeting users with email and SMS Swipe Pages – Best for creating mobile-optimized landing pages ClickFunnels – Best for creating pages for your funnels and websites Top Unbounce Alternatives: Quick Comparison Below, you’ll find a quick comparison between the top Unbounce alternative solutions: Pricing Free plan/trial Key Features Instapage $99/month 14-day trial Real-time visual collaboration Landingi $29/month Yes (limited) Smart Sections, User behavior tracker Moosend $9/month 30-day free trial Easy-to-use landing page builder GetResponse $19/month Yes (limited) AI-powered builder Leadpages $49/month 14-day trial Conversion guidance OptimizePress $129/year No Vast library of templates ActiveCampaign $59/month 14-day trial Accept payments from landing pages Brevo $18/month Yes (limited) Built-in CRM Swipe Pages $39/month 14-day trial Conversion-optimized templates ClickFunnels $97/month 14-day trial Sales funnel builder Now let’s explore them in more detail. 1. Instapage Pricing: Starts at $99/month, 14-day free trial Instapage is among the best Unbounce alternatives featuring an intuitive drag-and-drop builder with advanced features. The platform delivers an amazing user experience due to its user-friendly interface and variety of conversion-optimized layouts. The platform allows real-time visual collaboration so that marketing teams can be more efficient. You also get reusable content blocks (called Instablocks and Global Blocks) that help you create more landing pages in less time. Instapage includes AI functionality to generate headlines, paragraphs, and CTAs, too. To optimize your pages, you get A/B testing, on-page behavior analytics, and robust reporting. Another standout feature of the platform is Admap. This allows you to sync your ads with relevant landing pages. Finally, Instapage offers more than 120 integrations with marketing tools including advertising, CRM, email marketing, and eCommerce. Instapage Features Reusable page blocks Huge variety of mobile-responsive designs Real-time visual collaboration AI content generation Form builder and customizable widgets Pros Multi-user collaboration for maximum team efficiency A/B testing and heatmaps Cons Customer service needs improvement Expensive solution for small businesses Pricing There is a free 14-day trial for up to 2,500 unique visitors. After the trial ends, pricing starts at $99/month with the Create plan. 2. Landingi Pricing: Starts at $29/month, free plan Landingi is a powerful no-code landing page platform that allows users to create high-converting landing pages in a few minutes. It comes with a drag-and-drop page editor with ample customization options. However, it may take some time to get used to all the options available. Users will find more than 400 templates for landing pages and popups, which are also categorized based on the desired goal. To increase the likelihood of conversions, you can also build micro-sites and one-pages. They both have a responsive design (to look good across devices) and quick loading times. What’s great about Landingi is that it tracks user behavior on the landing page at a very detailed level. The platform provides insights that can enhance your advertising efforts, improve your A/B testing, and maximize micro and macro-conversions. You can also group landing pages together, build marketing funnels, and create popups. And while the platform is great for beginner users, it can also benefit developers since it supports HTML and JavaScript code. Landingi Features Goal-oriented landing page templates Smart Sections to ensure all your landing pages stay up-to-date AI Generator for SEO copy and images E-commerce functionality to sell digital products 170+ integrations with popular apps Pros Unlimited conversions, leads, and contacts Responsive customer service Cons Centering multiple blocks can be a bit tricky Forms lack more advanced features Pricing Although Landingi is a free Unbounce alternative, its free plan only allows 1 page with 500 visits/month. Paid plans start at $29/month for 10 landing pages and 5. 000 visits/month. 3. Moosend Pricing: Starts at $9/month, 30-day free trial Moosend is an affordable alternative to Unbounce with a powerful landing page creator. The platform is an ideal choice for small businesses and SMBs looking for a simple solution to create professionally-looking landing pages without coding knowledge. The builder has drag-and-drop functionality, letting you insert items like forms, countdown timers, videos, and CTA buttons. You also get a library of stylish templates that are mobile responsive to look impeccable across devices. Moosend’s functionality extends further than landing pages. You get a robust email marketing platform with excellent email deliverability, A/B testing, and rich analytics to track your campaign performance. You also get customizable signup forms to maximize lead generation. Moosend integrates with popular apps like CRM, CMS, eCommerce, and lead generation platforms, too. Overall, Moosend is a great Unbounce alternative to reach your audience with personalized messages and redirect them to your landing pages from a single platform. Moosend Features Modern UI that favors simplicity and usability Drag-and-drop page builder Countdown timers to add urgency GDPR-compatible landing pages Forms and anti-bot protection All-in-one marketing platform Pros Affordable pricing that allows growth Straightforward landing page builder All-in-one marketing solution Cons No A/B testing for landing pages Template designs could have a wider variety Pricing Moosend offers a 30-day free trial allowing users to test its features including the landing page builder. After that period, paid plans start at $9/month giving you access to all features, such as unlimited landing pages and email campaigns, forms, personalization, and more. 4. GetResponse Pricing: Starts at $19/month, free plan GetResponse is a well-known email marketing and automation platform that comes with built-in landing page functionality. You can design a landing page from scratch or select one of the beautiful templates available. What’s great about GetResponse is that it also comes with an AI-powered builder that produces appealing landing pages in a flash. The only thing you need to do is provide the field you work in and describe your product/service. This Unbounce alternative service comes with a library of 200+ professionally designed templates. To provide a direct contact channel to visitors, GetResponse lets you embed live chat and engage in one-on-one communication. With GetResponse, you can A/B test multiple variations of the layout and messaging of your pages. This way you can learn what makes your audience click and convert. Apart from these, the platform has a website builder and an automated sales funnel creator. And if you have an eCommerce store, this Unbounce competitor will help you launch sales and product campaigns in sync with your store's inventory. GetResponse Features Beginner-friendly landing page builder AI-powered landing page builder Save custom blocks Lead generation and SEO tools Sales funnel creator Pros User-friendly landing page and funnel builder Extensive integration options Cons Free trial and free plan are severely limited Interface may look overwhelming for beginners Pricing GetResponse has a 30-day trial with no limit on the number of pages but with 1,000 unique visitors/month. After that, the free plan lets you create and publish 1 landing page. Paid plans start at $19/month lifting these limits. 5. Leadpages Pricing: Starts at $49/month, 14-day trial Leadpages is among the best Unbounce alternatives for creating landing pages for lead generation. You don’t need to be a marketing expert to create a stunning design. You simply select one of the many conversion-optimized templates and insert your text and images. Among others, the tool lets you add images, countdown timers, a Calendly schedule, and a video player to make your page unique. What’s interesting about Leadpages is the built-in conversion guidance feature. Before publishing your landing page, the tool gives predictions about your page’s performance, so you know what to tweak and avoid guessing. Leadpages also stands out from the competition due to the fast-loading speeds of their pages. This also helps you achieve a higher PPC ad quality score. Leadpages Features 200+ professionally designed landing page templates A/B split testing Sell digital products and services Popups and alert bars Fast loading speed Pros User-friendly landing page builder Variety of integrations with email marketing, CRM, and other tools Cons Forms lack advanced customization options You can't make mobile-specific changes Pricing Leadpages’ pricing starts with the Standard plan at $49/month, giving you 5 landing pages and 1 custom domain. You can also test this lead generation platform risk-free for 14 days. 6. OptimizePress Pricing: Starts at $129/year OptimizePress is a great alternative to Unbounce if you are a WordPress user. It comes with hundreds of customizable landing page templates that are optimized for conversions and have fast loading speeds. If you’re new to landing pages or lack advanced knowledge, the platform provides access to Optimize University. There you can find informative videos and guides on how to use the tool and make the most of it. With this affordable tool, users can build lead generation landing pages, sales pages, upsells, checkouts, lead funnels, and more. What’s great is that the platform lets you create unlimited landing pages even in its base plan. You can also accept payments on your WordPress website through the Stripe integration. Using the visual funnel builder, you can map every step of the customer journey and sell one-time, subscription and payment plan products. All in all, OptimizePress is a great tool designed for creators, entrepreneurs, and digital marketers to increase their leads and sales. OptimizePress Features Drag-and-drop builder (with pre-built sections) 400+ optimized page templates Funnel builder Customizable opt-in forms and signup forms Integration with popular marketing tools Pros Full site ownership and easy uninstallation Comprehensive guides and tutorials to learn the platform fast Cons No free trial/plan to try the tool before purchasing it There are only WordPress-specific extensions Pricing Unfortunately, this Unbounce competitor does not offer a free trial. Paid plans start at $129/year for unlimited landing pages. You also get a 30-day money-back guarantee. 7. ActiveCampaign Pricing: Starts at $59/month, 14-day trial ActiveCampaign is a marketing automation platform that lets you capture the attention of your audience with custom landing pages. The page builder has drag-and-drop functionality, while it offers various blocks and layouts to structure your page the way you want it. Using ActiveCampaign, you can showcase your products, create custom sign-up forms, and promote events. If you want your visitors to purchase directly from your landing pages, you can even include a PayPal payment button. The platform does a great job tracking user interaction with your website and landing pages. As a result, you get a clear idea about your performance while you can also optimize your digital marketing strategy to improve engagement and increase revenue. ActiveCampaign also shines in marketing automation. You can set up sophisticated customer journeys and target users with personalized messages when it matters most (e. g. , after visiting a page, submitting a form, etc. ). Finally, the Automations Map feature lets you visualize how all your automations interact with each other. ActiveCampaign Features Easy-to-use landing page builder Flexible layout options Website and landing page tracking PayPal integration for purchases Comprehensive resource library for new users Pros Website and landing page tracking Make purchases within the landing page (PayPal integration) Cons You cannot A/B test your landing pages Expensive solution (but decent functionality) Pricing This Unbounce alternative tool has a 14-day trial to test its functionality. After that, paid pricing starts at $19/month, but for landing page functionality you need the Plus plan ($59/month). 8. Brevo Pricing: Starts at $18/month, free plan Brevo is an email marketing tool, but it offers a landing page builder as part of its Business plan. This addition makes Brevo a more comprehensive solution for marketers looking to manage both email campaigns and landing pages from a single platform. However, for those who are solely focused on landing page creation, Brevo might not be the best fit as its core strength lies in email marketing. Unlike Unbounce, which offers extensive customization and is designed specifically for crafting high-converting landing pages, Brevo focuses on ease of use and efficiency for those who need to integrate landing pages with their email marketing efforts. Brevo Features Customizable forms to capture leads Drag-and-drop editor for easy, no-code page creation Quick deployment on a Brevo subdomain or existing pages Integration with Google Analytics for tracking key performance metrics Pros Combines email marketing and landing page creation 60+ premade template designs. Cons Free and Starter plan don’t include landing pages Reporting and analytics aren’t as rich as other alternatives Pricing With Brevo’s free plan you don’t get the landing page builder. To access it, you need the Business plan starting at $18/month for 1 landing page (and $24. 00/month per 5 additional landing pages). 9. Swipe Pages Pricing: Starts at $39/month, 14-day trial Swipe Pages is another good alternative to Unbounce, offering many of the same features at a more budget-friendly price. The tool includes the AI-powered Genie tool, which helps users create entire landing pages with just a few prompts, simplifying the design process. While Unbounce is known for its robust A/B testing and dynamic text replacement, Swipe Pages delivers excellent page speed and mobile optimization, making it a great choice for those who want fast-loading, responsive landing pages. While they are both great options to create landing pages for your business, their main difference is that Swipe Pages is significantly cheaper than Unbounce. This makes it accessible for smaller businesses or those with tight budgets. Swipe Pages Features Fast page load times for improved conversion rates Advanced mobile optimization 100+ professionally designed templates A/B testing with built-in analytics for data-driven decisions Integrated eCommerce functionality including sales funnels and one-click upsells Pros Integrates with CRMs and other tools directly or via Zapier AI-powered drag-n-drop builder Cons Advanced tools are only available in higher-tier plans Some features may be complex for beginners Pricing Swipe Pages’ pricing starts at just $39/month, making it accessible for smaller businesses. For more functionality, including team members, more traffic and custom domains, the Marketer plan costs $89/month. An Agency plan is also available at $199/month. 10. ClickFunnels Pricing: Starts at $97/month, 14-day trial ClickFunnels is a powerful tool for entrepreneurs to create beautiful landing pages for their websites and funnels. The platform lets you build unlimited landing pages and customize them with the intuitive drag-and-drop editor. With ClickFunnels, you’ll be able to grow your audience fast through opt-in pages, lead magnets, event registrations, and more. To increase sales, the platform lets you set up subscriptions, one-time offers, upsells, and order bumps. Apart from landing pages, ClickFunnels can help you create webinars, membership sites, and complete websites. This powerful functionality, however, is also reflected in its high pricing. Nevertheless, this Unbounce competitor is a great tool to put your products and message out to the world and increase your revenue. ClickFunnels Features Webinars, courses, funnels, and websites Automation workflows Order bumps and 1-click upsells A/B testing API & Webhooks Pros Powerful platform to elevate your marketing strategy Easy-to-use landing page builder Cons Expensive for smaller businesses Learning curve to master its features Pricing ClickFunnels has a 14-day free trial to get to know the tool. After that, paid plans start at $97/month giving you unlimited pages, courses, funnels, and more. Picking The Right Unbounce Alternative Choosing the right Unbounce alternative for high-converting landing pages is important for your marketing success. Not only can you save money by selecting a competitor service, but you can also improve your daily tasks by choosing a more user-friendly platform. Bear in mind that landing page creation can bring unexpected technical issues, so it’s good if the landing page builder you select has a responsive customer support team. If you want a simple tool with transparent pricing and ample functionality, you can try Moosend for free and see whether it suits your goals. Frequently Asked Questions (FAQs) Here are some of the most frequently asked questions about Unbounce alternatives. 1. What features should an Unbounce alternative have? If you’re switching from Unbounce, you should definitely look for a user-friendly landing page builder with a library of modern, customizable templates. You should look for a service with AI capabilities to save time and A/B testing to optimize your pages and maximize conversions. Finally, integration with popular apps is important to streamline your efforts. 2. Can I use Unbounce for free? You can use Unbounce without restrictions for a period of 14 days (trial). After that, you need to purchase a paid plan. There are other landing page builders with more flexible free trials or even a free plan. --- ### 15 Best Internal Communication Email Templates [2025] > Explore these internal communication email templates to transfer your messages clearly and boost employee engagement. - Published: 2024-09-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/internal-communication-email-templates/ - Categories: Email Marketing, Email Templates - Levels: Beginner From informing the entire organization about a policy change to onboarding new hires, employee communications boost transparency and productivity. But to keep your staff engaged, internal emails should be spot-on from start to finish. If you’re not sure how to grab your team members’ attention, use the internal communication email templates below to refine your strategy. Customize them based on your needs and tone of voice to get everyone on the same page. You can also tailor them for other communication channels, such as Slack and Intranet. Why You Should Use Internal Communication Email Templates Let’s see why selecting premade templates to improve your internal communication plan is a clever idea: Higher employee engagement: They include all the essential elements to keep your readers hitched, such as a clean layout. Better flexibility: You can tweak them and reuse them for different purposes and save time for other tasks without compromising quality. Clear communication: They’ll help you transfer your messages to your audience efficiently, even when their attention is prone to span. To create interactive emails, you need HTML ready-made templates, easy to customize. You can find them in a plethora of tools, such as email marketing services. For example, Moosend offers business email templates to craft appealing emails in simple steps. Internal Communication Email Templates for Different Purposes Here are 15 premade templates, easy to customize, and suitable for different organization types, from startups to enterprises. Copy this document and tailor your favorite templates based on your needs: 1. Company newsletter template Company newsletters are popular assets of internal comms departments. You can send them monthly, including important company updates, such as new features or releases, upcoming events, and even helpful resources to navigate daily work life. Overall, it’s up to you to decide what is worth sharing each time. Pick a layout with different blocks of texts for different sections and add images to help readers navigate them with ease. Here’s a template to get inspired: Subject line: Monthly Digest Hi all, New month, new surprises, and this one comes with many milestones for our business. From new releases to upcoming events, check out what’s happening at and what’s just around the corner. New release Upcoming webinar Wellbeing checklist Cheers to the next one, folks! Let’s keep up the great work! Kind regards, The Internal Comms Team Looking for a premade email design for your monthly update? Check out this Moosend template and customize it as you wish. Get this! 2. Company event email template Team building and bonding activities are huge motivators of employee performance. They range from retreats to wellbeing sessions, and you need to inform employees well in advance to increase attendance. Create an event invitation email including key information, such as date and time, location, and speakers. Plus, stick to the benefits they’ll reap if they attend it to make it more attractive. Tailor this template based on your needs: Subject line: Save the date for something great Hi all, Our next wellbeing session is just around the corner, so hurry up and mark your calendar. On , we’re holding an online seminar with one of the most requested topics: During the event, we’ll cover: Our keynote speakers will be Looking forward to seeing you all! Warm regards, The Internal Comms Team And if you’re looking for a cool design to make this email more attractive, tweak this template using Moosend’s drag-and-drop editor: Try this! 3. Leadership email template When something big is happening in a business, such as a new release, a change in the management, or new fundraising, it’s best to give the stage to upper management. Executives should take the lead during turning points to inform employees about what’s happening next and how they plan to handle potential changes. Even though these emails are usually more formal, remember to add an empathetic tone, especially when announcing big transitions. Check out this template with an end-of-quarter note as a reference: Subject line: Note from Dear all, As this quarter ends, I want to thank you all for the amazing effort you exerted to reach your KPIs. We’ve seen some amazing results in , so congratulations to for hitting these milestones. Let’s keep up the clever work for the upcoming quarter and focus on improving . We got too close, so let’s applaud the respective teams for the resilience they’ve shown. Congratulations again. Let’s kick off this quarter stronger than ever. Always at your disposal, 4. New policy email template If you’ve recently conducted a new policy or updated an existing one, notify your employees to review them in time. Send an internal newsletter mentioning some of the key points or changes and an extensive report of the respective policy to put everyone on the same page. Here’s a relevant email sample to get inspired: Subject line: Employee Benefits and Perks Update Dear all, After thoughtful consideration, we decided to revisit certain parts of our benefits and perks policy. Here are the main benefits we altered and what to expect from : We understand that these adjustments can cause inconvenience for some of us, and we’re here to discuss openly to find alternative solutions if possible. Kind regards, The People Ops Team 5. Company mission email template To make a business run as a well-tuned orchestra, employees should know a company’s vision and mission. These concepts affect the way they behave internally and how they present the business to customers and prospects. If you’ve recently updated your mission statement, share it on multiple communication channels, starting with employee newsletters. Check out this template: Subject line: New mission statement Dear all, Our journey as a business has taken many tweaks and turns over the last six months and great adventures are ahead of us. As a result, our company mission statement felt outdated, so we streamlined a fresh one reflecting where we’re heading in a powerful way. Here it goes: This statement will define how we move on as a business and motivate us through good and tough times. Thank you for your hard work. Let’s keep on thriving! Kind regards, Customize this minimalistic email template to share your message: Tailor this! 6. Crisis communications email template In times of hardship and crisis of any kind, from natural disasters to data leaks, you need to inform your employees at once about the measures you’re taking. Plus, reassure them that you’ll do your best to keep everyone safe based on the exact circumstances. Use this template as a reference: Subject line: Wildfire check-in Dear all, A wildfire has started in , and we wanted to ensure that you and your loved ones are safe. Please, follow any evacuation guidelines in your residential area and let us know if we can support you in any way through these challenging times. Stay safe, 7. Cybersecurity alert email template Phishing attempts to employees are common, and businesses take proactive measures to prevent them, such as setting security teams and delivering regular training. If attacks increase or you notice suspicious activities, notify your employees to pay higher attention. Here’s a template you can easily customize: Subject line: Cybersecurity alert Dear all, Since , we’re noticing an increase in phishing attempts. Let us know straightaway if you spot any suspicious activities or need help, by sending an email to . To keep your email accounts safe, pay extra attention to the emails you receive and where you click. Refresh your cybersecurity knowledge with this checklist. If you feel more cautious, redo our cybersecurity training: Kind regards, 8. New hire announcement template New employee announcements create a warm welcome for new members and head them off to a great start. Introduce them by adding relevant information about their role in the business and some personal information they’d be willing to share. Fun facts are always a plus. Check out the template below: Subject line: Welcome to the team Hi all, Let us introduce our new team members who will help us grow – . will join as a to . Here’s what they would love you to know about them: Welcome aboard! Let’s build remarkable things together! Kind regards, 9. Company culture communications template Enhance your internal communication strategy with a company culture email to let new employees visualize what it’s like to work for your business. This email can be part of your employer branding activities, including the unique benefits your business offers and how daily life is on-site or in remote workplaces. For example, you can add pictures of your office spaces, and portray your diversity, equity and inclusion and wellbeing measures, among others. Tailor this template to get started: Hello , Welcome to the team, we’re so lucky to have you. As part of your onboarding process, you’ll receive a series of emails to get you off to a great start, beginning with your equipment setup. But first, let us show you how life at looks like and some of the wellness activities you can join: Remember, you don’t need to learn everything from Day 1. Take your time to explore our premises and policies, and feel free to reach out to People Ops or your manager if anything occurs. Kind regards, Looking for a responsive email template to create an engaging email for your new teammates? Customize this one below: Get this 10. Employee onboarding email template Onboarding email sequences will set new hires up for success. You can create and schedule them using marketing automation software to save time. These tools offer premade templates and automation workflows to make this task easy even for beginners. Each onboarding email will serve a different purpose based on the stage the new employee is in, from setting up the new equipment to conducting trainings. This template can be sent out at the beginning to form the right expectations: Subject line: onboarding - what to expect Dear , Your onboarding has officially started – congrats! As a business, we use the 30-60-90-day plan to gradually hit certain milestones in the first 1,5 month and get ready to thrive. By day 30, you’ll By day 60, you’ll By day 90, you’ll For any questions that occur, the People Ops team will be at your disposal. Let’s get it started! Kind regards, 11. Employee recognition email template Cheering up your employees for their accomplishments and milestones is essential to make them feel appreciated. Let the entire organization know about your MVPs and explain why you recognize their work. This way, you don’t only praise high achievers, but also signal to all employees how they can thrive, as well. You can also send these email types for anniversaries and team accomplishments, among others. Plus, send dedicated emails to those people to make it more personal. Subject line: MVPs Hi all, Let us introduce you to Most Valuable Players and join us in a standing ovation. So, congratulations to: for & for Above all, we want to compliment you for your resilience and perseverance against all odds, values we deeply appreciate at . Hooray, 12. Performance review email template Streamlining a stellar performance review process is at the core of a successful business. Conduct semi-annual or yearly reviews to ensure that managers and employees sync to talk about KPIs and improvement points. Start sending those emails one month in advance and set up reminders as the end date gets closer. Here’s a sample: Subject line: Complete your performance review by Hi all, It’s that time of the year when we sit down with our managers to have a good chat about our performance. Your reviews consist of four open-ended questions where you can reflect on the goals you set, how you met them, and what resources you needed to succeed. Once you finish, the managers will take over, respond to the same questions and you’ll then schedule a 30-minute chat to sync. You’ll find all information needed in . Click on the link below and follow the instructions: Kind regards, The People Ops Team 13. Employee survey email template Most people operations and experience teams run surveys to capture employee satisfaction and what could be used to improve important aspects of the company culture. From reporting on company rewards to engagement metrics, gather all the feedback you need to reduce employee turnover and boost wellbeing and retention. Some recipients may skip those surveys due to lack of time, so emphasize the benefits they’ll reap once completing it. Mention how long it will take to fill it out to help them manage their time effectively. Here’s a template: Subject line: Employee Pulse survey—your word matters! Hi all, Our greatest resource is our people. That’s why we launched an Employee Pulse Survey to capture your honest feedback about your experience working with us. We’d appreciate your honest input. We’ll use it to understand what works and what can be improved to solidify a stellar experience for our employees. The survey is completely anonymous and will last up to 5 minutes. Click on the link below to get started: Thank you in advance! Kind regards, 14. Employee training email template Employees complete certain training courses, such as code of conduct and security as part of their onboarding. They usually redo them annually and embark on new ones as part of their self-development plans. Clarify the topics and why they should complete them in time. Moreover, specify the end date and send follow-up emails as it draws closer. As for real-time seminars, make sure that everyone attends. Here’s the template: Subject line: Code of Conduct new training Dear all, We’ve recently enhanced our Code of Conduct policy and created a related training course to let you familiarize yourself with it. Complete it by and review the policy before that date. Changes include: The whole training and review process will last up to 30 minutes. Thank you for your time! Kind regards, People Ops 15. Out of office email template And finally, let’s discuss the well-known out-of-office email. While some choose a plain form to inform internal and external recipients when they’ll be back, others run more creative lines, especially if the brand tone of voice allows it. Either way, let email senders know when they return so that they manage their time or find alternatives if something is urgent. Chek out this sample: Subject line: OOO until Hi there, I will be out of office, captured by the sea and sun, from to . I know, lucky me. For emergencies, you can reach out to my colleague at . Kind regards, Internal Communication Email Best Practices Here are a few tips that’ll help you craft engaging internal emails employees find hard to skip: Master your subject line: Write an attractive subject line that reflects the purpose of the email and is up to 50 characters to ensure responsiveness. Get straight to the point: Save your employees' time by drafting compact emails that grab their attention straight from the introduction. Create a clear email layout: Write short paragraphs, use checklists or bullet points, and enhance it with imagery if needed to improve readability. Add a call-to-action: If you want employees to take a certain action, create a CTA button that stands out from the rest of the text. Internal Communication Templates That Boost Engagement Grabbing your employee’s full attention can be challenging, but with the right messages, things can get better. Use the templates below based on your needs and tailor it to match your business’ tone. Finally, treat your employees with openness and empathy and value their time and energy to streamline a successful internal communications process. And if you need an email marketing service with top-notch capabilities at an affordable price, sign up for a Moosend account and experiment with our features. --- ### 12 Best Email Marketing Books to Become an Expert In 2025 > Find the best email marketing books written by experts in the field and improve your email marketing strategy in simple steps. - Published: 2024-09-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-books/ - Categories: Email Marketing - Levels: Beginner, Intermediate When first entering the world of email marketing, most professionals seek the basics in blog posts and tutorials. Even though they can be impactful, resorting to experts to grasp the fundamentals of this marketing tactic can be more constructive. With an abundance of free and readily available online tools, we tend to forget about books. But some of us remain loyal to good, old reading. We want to find everything in one place and get back to it every time we want to refresh our memory or dive deeper. So, without further ado, we present you with 12 popular email marketing books by experienced marketers and entrepreneurs in the field. You’ll also find some bonus resources to expand your knowledge. How We Selected the Books We based our recommendations on several factors. First off, we combined reviews from Amazon, Goodreads, and other valuable online resources. The level of expertise of the authors played a key role in our selection process, including the publication dates. As for books with revised editions, we included the most recent version to access up-to-date information and tips. 1. 300 Email Marketing Tips Author: Meera Kothand - Email & Content marketing strategist, Author & Speaker 300 Email Marketing Tips gives solutions to common email marketing blockers for beginners and pros. From list-building techniques to choosing an email marketing service that suits you without wasting money, this book shares valuable insights to help readers increase their email marketing ROI. The highlights: What happens when branding meets email marketing Tips for lead magnets and opt-in methods that really work How to prepare your email editorial calendar for success Welcome email best and worst practices Best for: Freelancers who are new to email marketing Marketers who want to nail email automation sequences 2. Email Marketing That Doesn't Suck Author: Bobby Klinck - Online entrepreneur, Lawyer Some argue that emails are boring, but this doesn’t have to be the reality for everyone. Email Marketing That Doesn’t Suck promises to help you have fun writing emails and make your readers have fun, too. You’ll learn how to convince your audience to complete your call-to-action from a lawyer that turned into an entrepreneur and knows well how to handle words and stories. The highlights: Five phases of email marketing and how to nail them How to infuse your messages with purpose Storytelling principles for email marketers and copywriters A sarcastic approach to everyday email marketing challenges Best for: Marketers who want to shape unique email storytelling Experienced marketers in need of a new perspective on email marketing 3. Email Marketing Demystified Author: Matthew Paulson - Entrepreneur, Investor Created by someone with immense digital marketing knowledge, Email Marketing Demystified is one of the best books in its category. It helps readers perfect essential processes, such as list-building and converting copywriting. It also includes deliverability best practices to prevent your email marketing campaigns from landing in the spam folder. The highlights: Email marketing funnel optimization How to keep your audience engaged and loyal Effective email list building techniques How to create six new revenue streams via email marketing campaigns Best for: SaaS marketers with large email lists Associate marketers wishing to drive more ROI via email 4. The Cold Email Manifesto Authors: Alex Berman & Robert Indries - Entrepreneurs Can cold emailing put your business at the Silicon Valley’s “podium”? According to the authors of this must-read book, yes. The Cold Email Manifesto sheds light on one of the most popular and sometimes misunderstood email strategies. After reading the book, you’ll be able to scale your business fast by offering your sales team effective tools to bring new valuable customers aboard. The highlights: Learn how to pitch your business spotlessly Increase qualified leads and conversion rates Make your sales pipeline more predictable Tools to scale your business in 90 days Best for: Sales professionals who want to elevate their outreach Small business owners on a scaling mode 5. How To Write Emails That Sell Author: Matt Bacak - Online marketing expert, Entrepreneur As an award-winning marketer, the author of How to Write Emails that Sell knows well the principles of successful email marketing. He shares a unique email marketing framework to help businesses meet their KPIs and increase their profit. This book promises to provide hands-on and straightforward insights, including how an email should look like to be great, minus the “non-sense. ” The highlights: A winning email structure to keep your audience focused Why writing is difficult for some and how to overcome that challenge How to motivate your subscribers through emotion Top tips by email writing masters Best for: Copywriters who want to level up their skills E-commerce marketers driving sales through emails 6. Email Persuasion Author: Ian Brodie - Marketing expert, Business consultant If you want to build authority in your niche and engage your audience to boost your metrics, Email Persuasion is for you. It helps small businesses and professionals build strong bonds with customers and prospects using effective email marketing tactics. These methods are up to date, minding the complexity of online businesses we’re facing today. The highlights: A customer mapping technique to understand your audience in-depth Subject line models to increase your open rates An opt-in secret formula for people highly likely to convert Tips to move your prospects down the funnel and turn them into customers Best for: SaaS businesses aiming to build authority in their niche Marketers who want to make more data-driven email marketing decisions 7. The SaaS Email Marketing Playbook Author: Étienne Garbugli - Entrepreneur, Business consultant SaaS businesses need advanced email marketing techniques, including marketing automation and segmentation to convert leads into customers. Plus, the sales cycles are longer, and sometimes figuring out what email types will be fruitful is challenging. The SaaS Email Marketing Playbook will show you how to send the right emails at different customer journey stages, such as trial requests and onboarding, to maximize acquisition and customer retention. The highlights: How to affect your user’s behavior and decisions via emails and in-app messages Tips to increase the performance of your emails every single time How to make your emails outstand the mailbox competition Best practices for different email types, e. g. , onboarding, referral, etc. Best for: SaaS and corporate marketers with complex email marketing needs Email marketers who want to move to SaaS 8. Email Marketing Rules Author: Chad S. White - Email marketing expert, Journalist Email Marketing Rules reports on the power of email marketing and can convince even more reluctant professionals to reap the benefits of this channel. The author helps readers grasp the complex parts of this marketing tactic to streamline it with excellence and refine the subscribers’ experience. And with 184 best practices, including checklists and frameworks, all your requests will be covered. The highlights: How to build safe email lists through clever opt-in practices Setting smart goals and monitoring key metrics How to create triggered emails to boost personalization and engagement Tips to nail email marketing assets, such as A/B testing, landing pages, etc. Best for: Growth marketers who want to use this channel for lead generation Email marketers wishing to uplevel their personalization tactics 9. Email Marketing Mastery Author: Tom Corson-Knowles - Entrepreneur, Blogger Email Marketing Mastery is another email marketing book that has caught the audience’s attention over the years. It offers insights on how to build and manage your email marketing engine end-to-end to build a loyal fan base and grow your business without wasting much of your budget. Overall, you’ll find all the strategies needed to succeed. The highlights: How to select a suitable email service provider based on your budget Analytics best practices to understand your data in-depth Email list building tips for beginners and pros How to save money on marketing and design without compromising quality Best for: Email marketing beginners Experienced marketers with budgeting KPIs 10. The New Email Revolution Author: Robert W. Bly - Copywriting expert, Speaker If you need to innovate your email marketing approach and see amazing results from this channel, The New Email Revolution will show you the way. The author shares decades of expertise covering several topics, from legislation and deliverability to email design. Explore templates for different email types and ways to enhance your storytelling and increase your conversions. The highlights: Learn the best email length to keep readers engaged How to use interactive elements, such as videos to craft attractive emails Persuasive copywriting tips for different email types When emailing someone is legal and when you cross the line Best for: Marketers wishing to tackle deliverability issues Designers who want to make creative emails without compromising loading time 11. Ultimate Guide to Email Marketing for Business Author: Susan Gunelius - Corporate leader, Marketing expert Do better emails lead to better businesses? According to the author of The Ultimate Guide of Email Marketing for Business, yes, if you’ve built a solid foundation for this channel. She shares how to turn your subscribers into brand advocates and breaks down the different steps you should follow. Plus, explore how to grow this channel without hitting the bank. The highlights: How to attract leads through free content and webinars How to use email to move prospects down the funnel Boost your performance through testing and wise metrics analysis Show the best of your brand using marketing automation and segmentation Best for: Email marketers who want to excel in lead generation Copywriters and designers who want to showcase their brand via email 12. Email Marketing for Dummies Author: John Arnold - Entrepreneur, Philanthropist As a final choice for newbies in the field, Email Marketing for Dummies will help you learn everything from scratch. Discover how to create an email marketing strategy with smart goals suitable for all types of professionals. Apply them to your own industry and reap the benefits. The highlights: Email list growth best practices How to combine email with social media for better results What to avoid adding in your emails How to watch and use results for your business's sake Best for: Junior marketers with zero email marketing knowledge Freelancers who want to engage in email marketing activities More Resources to Grow Your Email Marketing Success If you need more arrows in your quiver to grow your email marketing skills, here are a few suggestions: Email Marketing Ebooks Let’s start with some free ebooks shared by popular email marketing brands that can enlighten you: The Ultimate Marketing Plan Template by Moosend: Connect your email goals with the rest of your marketing activities and meet your KPIs with thorough planning. The Ultimate Guide to Email Newsletter + Lookbook by HubSpot: Learn how to create emails that convert, including case studies and strategies from big publishers, such as the New York Times and The Morning Brew. Ultimate Guide to Email Accessibility by Mailmodo: Learn how to help people of all abilities access your emails without reducing quality and connectivity. Email Marketing Strategy for Small Business Owners by Zoho Campaigns: Explore how email marketing can help you grow your business and bring consistent outcomes with the right practices. Email Marketing Courses If you want to ensure that everything sticks in your head, register for an email marketing course and challenge your knowledge via interactive quizzes and exercises: Email Marketing Certification Course: Get Certified in Email Marketing via HubSpot: Designed for all types of professionals who want to dive into the email marketing principles, unlocking even more complex concepts such as automation and A/B Testing. Build an Email List: Email Marketing Strategies to Build and Grow Your Audience via Skillshare: Learn how to grow an engaged audience, from creating forms and landing pages that convert to list cleaning and deliverability checking. Complete Guide to Email Marketing & Email Copywriting 2024 via Udemy: Discover how to craft compelling content your subscribers will love and master the art of creative and authentic email copywriting. Get Inspired by Email Marketing Experts With so much email marketing knowledge available in different forms, it’s easier than ever to learn the details of this channel. Find the book or resource that covers most of the topics you’d like to master and get ready to make email magic. Looking for new email automation software at an affordable price? Sign up for a Moosend account or request a free trial to test out our features. --- ### Ecommerce AI: Definition, Benefits & How to Use [2025] > Learn how eCommerce AI can help you automate tasks, personalize experiences, and fuel growth with smart recommendations, chatbots, and more. - Published: 2024-09-16 - Modified: 2025-01-15 - URL: https://moosend.com/blog/ecommerce-ai/ - Categories: Marketing Automation - Levels: Beginner It seems like everyone’s talking about artificial intelligence (AI) these days. You’ve probably noticed it popping up everywhere—from high-tech industries to everyday websites and online stores. But if you're in the eCommerce industry and new to AI, it can feel a bit like trying to catch up on the latest popular show that everyone else has already seen. Don’t worry, though. We’re here to see what eCommerce AI is and show you how it can work wonders for your online business. In this article, we’ll start with the basics and explain what AI actually is. Then, we’ll dive into the benefits it can bring to your online store, share some real-life applications and use cases, and finally, give you some practical tips on how to implement it. What Is AI for Ecommerce? Ecommerce AI refers to the use of artificial intelligence technologies in the eCommerce industry. By 2028, research predicts that 95% of customer interactions will be AI-powered. AI is used throughout the eCommerce supply chain for optimization, personalization, smart product discovery and recommendations, chatbots, and predictive analytics. It helps retailers drive business growth and creates a seamless, efficient, and smooth online shopping experience for customers. What Are the Benefits of Ecommerce AI? Artificial intelligence has many applications in eCommerce and, therefore, many benefits, from precise audience targeting and increased operational efficiency to data-driven reputation management and large-scale personalization. Let’s take a closer look at some of the benefits. Precise audience targeting AI can enhance audience targeting. It analyzes customer data, identifies patterns and preferences, and can make smart predictions about buying behavior. Using AI-gathered insight, you can optimize recommendations and ad placements, increase engagement levels and conversion rates, and improve customer experience. Personalization at scale Using machine learning algorithms, eCommerce AI analyzes customer data and behavior to provide a personalized shopping experience. It can predict a customer’s next likely purchase and recommend products based on similar interests, their wishlist items, and more. While some level of personalization is available without AI, using e-commerce AI for personalization opens the doors to high-level personalization on a large scale. Real-time decision making AI solutions can make accurate sales and demand predictions using real-time data, demographics, online reviews, weather forecasts, and more. These predictions allow eCommerce businesses to make quick, informed decisions and better adapt to changes in the market. Increased operational efficiency Smart logistics systems and dynamic pricing optimization are two kinds of AI tools that improve operational efficiency. They are used to automate decision-making and repetitive tasks and streamline operations. This helps to optimize resource utilization by reducing time spent on manual tasks. Data-driven brand reputation management Ecommerce AI technology gives retailers unique selling points like hyper-personalization, such as personalized product recommendations, 24/7 smart customer service like AI chatbots and virtual assistants, and inventory management optimization that reduces product stockouts. These features help to improve brand reputation and can be an important factor that boosts word-of-mouth marketing. Increased security Fraud detection tools that use AI algorithms provide enhanced financial transaction security and protect online shoppers and retailers from threats. They monitor multiple parameters like transaction patterns and customer behavior to identify fraudulent activity and prevent it. How AI Transforms the Ecommerce Industry: Use Cases Artificial intelligence has many use cases that can be applied to business functions. They include: Data mining and analytics: Collect and analyze important data and leverage it to produce actionable insights that you can use to make informed decisions. Machine learning: Algorithms that self-learn are used by eCommerce retailers for better inventory management, sales forecasting, enhanced customer interactions at every touch point, and logistics automation for first-rate customer experiences. Natural language processing (NLP): Natural language models, like ChatGPT, understand human languages and use them to learn and generate responses. They are used to improve chatbots to respond to questions and inquiries with better, faster, and more accurate answers at any time of the day. Computer vision: Computer vision AI technology allows computers to understand, recognize, and classify images, like product photos. It is used by eCommerce businesses for smart product searches and improved recommendations. Deep learning: These algorithms learn complex data patterns, like language and images. NLP and computer vision are forms of AI deep learning. It is used in eCommerce for high-level personalization, particularly regarding product recommendations. Now, let’s look at how these forms of AI are implemented by eCommerce businesses. Recommendation engines Recommendation engines are built on collaborative filtering algorithms. They analyze the behavior, interests, preferences, and past purchases of your customers and identify similarities and patterns. The patterns are used to predict products that users may be interested in and provide highly personalized recommendations. Dynamic pricing optimization tools Using algorithms to analyze market demand, manufacturing costs, and competitor prices in real time, dynamic pricing optimization tools adjust product prices automatically. This helps maximize profit potential and ensures the best price every time. Examples of brands that use AI-powered dynamic pricing include Uber and Amazon. Uber uses the tool to adjust ride prices according to location and demand, while Amazon optimizes its prices based on competition and real-time market conditions. Source Customer support NLP and machine learning allow chatbots to understand customer questions and respond to their inquiries using natural language. Although they aren’t fully self-sufficient and require some manual support, they can handle customer queries and provide out-of-hours assistance. They can also collect customer feedback and undertake routine tasks, saving time for your customer support team. Home improvement giant Home Depot provides quick and accurate responses to customer support questions, such as shipping information, thanks to its AI-powered customer support tool. The online store's chat system also offers instant details about free shipping, delivery fees for major appliances, and links to further information, ensuring a seamless customer service experience. Audience segmentation Customer segmentation tools that use machine learning can analyze customer data, identify similarities, and create customer segments that are accurate and based on a wide range of data points. This lets businesses create tailored, personal marketing campaigns and communications for each segment. Logistics and inventory management Built on Internet of Things (IoT) devices like RFID (Radio-Frequency Identification) tags, sensors, smart scales, smart shelves, and drones, smart logistics systems monitor inventory levels and conditions in real time. The data is then used to efficiently manage inventory, predict market demand, and improve supply chain operations. By maintaining optimal inventory levels, they enhance production efficiency and help curb overspending. Walmart uses AI to predict demand and manage its warehouse inventory to save significant costs is a perfect example of how AI can revolutionize retail stock control. Sales and demand forecasting Forecasting tools that use AI machine learning can forecast sales and demand by analyzing data and demographics in real time and examining external elements such as the weather. This means eCommerce companies can accurately predict sales and demand levels, better manage their inventory and logistics planning, and enhance their pricing strategies. NLP-powered voice search Natural language processing tools allow eCommerce retailers to optimize their stores for voice search. This makes their websites more accessible by ensuring the product listings and other pages can be accessed through voice commands. Image recognition and visual search Computer vision-powered tools that use image recognition let users search for products in a store using images, kind of like Google Lens. Users can take pictures or screenshots of things they like and use them to search for products, which helps if they don’t know what search terms to use. Here's an example: Fake review and fraud detection Fake reviews and fraud are unfortunate parts of running an eCommerce business, but AI can help deal with these issues effectively. Using AI-driven text analysis, businesses can identify fake reviews by comparing reviews and detecting anomalies in text patterns, format, and writing styles. If the system suspects a review of being fake, it will quickly flag it, helping businesses maintain accurate and truthful customer feedback. Additionally, AI fraud detection tools analyze various parameters related to user identification and credit card information, along with behavior and transaction patterns. By identifying irregularities and potential fraud, these tools help businesses protect themselves and their customers from fraudulent activities. AI-powered product descriptions Generative AI can automate writing product descriptions using NLP. AI-powered tools that are designed for generating product descriptions specifically look at product details, AIDA (attention, interest, desire, and action) principles, and natural language techniques to create unique, engaging product content that is search engine optimized (SEO). How to Use AI in Your Ecommerce Business Integrating AI tools into your eCommerce store can help you streamline your operations, increase efficiency, and drive growth. Below are some ways you can use AI in your eCommerce business. 1. Smart product recommendations AI tools offer a higher level of personalization that allows you to provide smart product recommendations that improve customer satisfaction and experience. Example: An online clothing store can recommend raincoats and umbrellas to customers in regions expecting rain, while suggesting sunglasses and beachwear to those in sunny areas. This kind of targeted recommendation enhances the shopping experience by presenting customers with items they are more likely to need and want. Platforms like Moosend offer advanced eCommerce AI features to create smart product recommendation emails based on similar tastes, the weather in a given location, browsing and purchase history, and more. It also seamlessly integrates with many eCommerce platforms, CRM tools, and more, so you can manage your product recommendations all in one place. Try Moosend 2. Customer segmentation Accurate customer segmentation makes it easier to provide a personalized user experience to your customers. Email segmentation allows you to send the right content to the groups of customers it applies to and resonates with the most. You can segment your customer list by using various categories, including demographics (age, gender, location), psychographics (interests, values, lifestyle), and behavioral data (past purchases, browsing history, product views). This allows you to create hyper-segments and send highly relevant content to each specific group. Example: An eCommerce store specializing in home goods can segment their customer list based on: Demographics Age: Younger customers get trendy decor, older customers get classic styles. Location: Promotions for winter bedding in colder climates, outdoor furniture in warmer areas. Psychographics Interests: Emails about sustainable products for eco-conscious customers. Lifestyle: Multi-functional furniture for busy professionals. Behavioral Data Past purchases: New kitchen gadgets for customers who bought kitchenware. Browsing history: Highlight new lamps for those viewing lighting options. Product views: Follow-up emails with discounts on viewed items. 3. AI-powered chatbots for 24/7 customer support It can be difficult for your customer support team to keep on top of customer needs on their own. From questions pre-purchase to issues at checkout and processing returns, there is a lot for them to handle. Customers in 2024 have high expectations, and meeting them is important. They simply don’t want to wait until Monday morning for a rep to respond to their Friday night question. Implementing an AI chatbot allows you to provide 24/7 customer support. Also, it's worth notcing that 80% of customers have a positive experience using them and find answers to most of their queries. Example: An electronics eCommerce business can use AI to handle customer queries 24/7. Pre-purchase questions about product specs, payment issues during checkout, and post-purchase inquiries about shipping or returns can be addressed instantly. This ensures a smooth shopping experience and meets customer expectations, even outside business hours. 4. Improve content with Generative AI Using Generative AI can save you a lot of time writing copy for your product descriptions, marketing campaigns, email content, social media posts, and more. Example: Beauty brands can craft detailed product descriptions highlighting key ingredients and benefits, create engaging email campaigns promoting seasonal skincare routines, generate social media posts featuring customer reviews and before-and-after photos, and develop persuasive ad copy for marketing campaigns. Moosend’s Generative AI is a great tool to start improving your email content. Designed to simplify your email marketing tasks, it'll help you create engaging product descriptions, email content, and compelling subject lines, saving you time and effort. With AI-driven suggestions based on your prompts and keywords, you can craft emails that match your brand's voice. The AI also assists in A/B testing different versions to optimize your campaigns. Lastly, you can increase your open rates using an AI-powered subject line tester, like Refine, which provide data-driven suggestions to optimize your email subject lines and boost open rates. Additional resources: 370+ Original Ecommerce Email Subject Lines To Increase Your Open Rates Email Subject Line Best Practices & Tips 5. Dynamic pricing for increased sales Using dynamic pricing in your online store is a great way to increase sales and profits. However, researching the right price for each item in your store takes a lot of time, especially if you have a lot of products. Then, you need to go through and manually update the price for each one. More changes in the market? Well, it’s time to rinse and repeat. However, AI can do all the research using big data and taking into account your manufacturing costs and competitors’ pricing, predict the ideal time to raise or lower the price, and implement the pricing changes, saving you heaps of time on manual adjustments. Example: Sports equipment stores can take advantage of AI to track competitors’ prices, seasonal trends, and stock levels. If a competitor drops the price on a popular running shoe, the algorythm can adjust your price to stay competitive. If demand for basketballs spikes during the playoffs, the AI can increase prices to boost profits. 6. Boosting conversions by tackling cart abandonment Cart abandonment is a significant challenge for online retailers, as it often represents lost sales opportunities. With AI, you can retarget these customers effectively through personalized abandoned cart emails. Example: If a customer leaves your website without completing a purchase, AI can trigger an abandoned cart email sequence. The first email could be a gentle reminder of the items left behind. If the customer doesn’t respond, a follow-up email could offer a discount or free shipping to entice them back. Tip: Personalizing these emails with the customer’s name and showcasing high-quality images of the abandoned item can further increase the likelihood of conversion. Moosend allows you to automate this process through their powerful marketing automation builder. Using an abandoned cart workflow to save time, you can set it to target cart abandoners with personalized content and recover lost sales. Try Moosend's automation Additional resources: 20+ Cart Abandonment Stats To Reduce Your Lost Sales Brilliant Abandoned Cart Email Templates Smart Abandoned Cart Subject Lines To Boost Open Rates 7. Scale shoppable emails Shoppable emails allow the recipient to browse products and make purchases directly from their email inbox—no need to open another website or app. They increase click-through rates and conversions and are easy to implement with AI. Example: You can send shoppable emails featuring your latest products. Customers can view details, select their preferences, and complete the purchase all within the email. With AI, these emails can be personalized to highlight products based on the recipient's browsing history or past purchases, making the shopping experience even more tailored and efficient. Moosend can help you with the creation of shoppable experiences, letting you add buyable products and their details directly to your newsletters. This feature allows you to showcase products from your store within your emails and automatically generate eye-catching email annotations for the Gmail Promotions Tab, enhancing visibility and engagement. 8. Sales and demand predictions Forecasts are a great way to plan your logistics and warehouse space, manage inventory levels, and determine prices. However, using historical data only, or pairing it with seasonal data, fails to make accurate predictions. AI makes far more accurate and reliable predictions using real-time eCommerce sales data, the performance of related or similar items, social media and online reviews, and even the weather. Plus, with machine learning, forecasting improves over time as more data is available. Discover Smarter Ways to Grow AI is changing the eCommerce industry by enhancing customer experience, improving operational efficiency, and driving business growth. From smart product recommendations and dynamic pricing to 24/7 customer support and advanced logistics, AI offers several benefits that can grow your online business more efficiently. By integrating AI tools, you can stay ahead of the competition and meet the ever-evolving demands of your existing and potential customers. Want to find out more about how eCommerce AI can help your endeavors? You can try Moosend's powerful AI-driven features to streamline your business operations, personalize your marketing efforts, and boost your sales. FAQs Here are the answers to some common question around eCommerce AI. 1. How is AI used in eCommerce? AI for eCommerce can enhance various aspects of the shopping experience and streamline operations. Among others, you can personalize content through customer data, offer 24/7 customer support with chatbots, enable dynamic pricing that adjusts based on demand and market factors, and manage inventory. Additionally, AI helps in fraud detection by monitoring transactions and customer behavior to prevent fraudulent activities. 2. Can AI improve email marketing for eCommerce? AI can enhance email marketing by personalizing content, optimizing send times, generating subject lines, and automating email campaigns, leading to higher engagement and conversion rates. 3. What are shoppable emails? Shoppable emails allow recipients to browse and purchase products directly from their inbox without needing to visit a separate website, increasing click-through rates and conversions. 4. How does AI handle cart abandonment in eCommerce? AI tracks customer behavior and triggers personalized abandoned cart emails to retarget customers, offering reminders and incentives to complete their purchases. 5. Can I make an eCommerce website using AI? Yes, you can use AI to create an eCommerce website. AI assists in designing and setting up websites through platforms like Wix and Shopify, which offer AI-powered tools. 6. What are the drawbacks of AI in eCommerce? While AI has numerous benefits, there are also some drawbacks to consider. Implementing AI can be expensive and complex, requiring significant investment and technical expertise. In addition, AI systems use large amounts of data, raising concerns about data privacy and security, while job displacement and workforce retraining concerns are also on the rise. Another important thing to consider is that AI algorithms can have biases present in the training sets, leading to biased outcomes. 7. How big is the eCommerce AI market? The global artificial intelligence market is estimated to be $214 billion in 2024 and is projected to reach $1,345. 2 billion by 2030, growing at a compound annual growth rate (CAGR) of 35. 7% during the forecast period. This growth is driven by advancements in AI algorithms, machine learning techniques, and the increased adoption of AI technologies across various industries. --- ### Monthly Email Planner: October Edition [2025] > Check out our October email planner with ideas, subject lines, examples, and more. Plus, don't miss our Halloween tips and templates. - Published: 2024-09-13 - Modified: 2025-01-07 - URL: https://moosend.com/blog/october-email-planner/ - Categories: Email Marketing - Levels: Beginner As September ends, October rolls in with a whole bunch of opportunities—perfect for getting ahead before the end-of-year rush. While Halloween is the main highlight of the month, focusing only on spooky festivities means you could be missing out. October is packed with other holidays and special days that can help you connect with your audience in new and exciting ways. That's where our October email planner comes in. In this edition, we’ll guide you through making the most of this profitable month, with tips for Breast Cancer Awareness Month, Columbus Day, World Mental Health Day, and of course, Halloween. To set you up for success, we’ll also give you tips on crafting the perfect Halloween campaign, along with some pre-made templates to save time. October Email Planner Overview: What to Send To make the most of October, we’ve carefully selected some key holidays and international/national days you should focus on. Here’s a brief overview: Oktoberfest: Late September to early October (date varies) Autumn sales: Throughout October Breast Cancer Awareness Month: Throughout October Halloween campaigns: Throughout October World Teachers' Day: October 5 World Mental Health Day: October 10 Columbus Day: Second Monday in October Indigenous Peoples' Day: Second Monday in October World Food Day: October 16 With your email marketing calendar in hand, let's see how to plan your campaigns in more detail. 1. Oktoberfest Celebrations Oktoberfest, the world’s largest beer festival, kicks off in late September and continues into early October. This festive occasion will let you engage your audience with themed promotions, whether you’re in the food, beverage, or event planning industry. Email campaign: Build excitement with a series of emails highlighting Oktoberfest-themed offers, such as discounts on beer, traditional German food, or party supplies. If your business aligns with cultural events, consider creating content celebrating the festival’s traditions. When to send: You may have already started sending campaigns in late September when Oktoberfest begins. Now, you can continue through early October to keep the momentum going. Subject lines: Use festive language and emojis to capture the Oktoberfest spirit. A tradition that never gets old! (Red Bull Shop) Wurst Year Ever... (Chubbies) Raise a Glass to Oktoberfest! Exclusive Deals Inside! Email copy: Emphasize the fun and festivity of the occasion. Also, highlight special deals and encourage your audience to get into the Oktoberfest spirit with your products. Visuals: Use traditional colors like blue, green, and white, images of beer mugs, pretzels, and other iconic festival symbols. CTAs: "Shop Oktoberfest Deals," "Celebrate Now," "Raise a Glass" Example: Happy Socks Here’s how Happy Socks paired Oktoberfest with their product to create a very playful result. Subject line: The wurst news ever Further reading: For more inspiration, check out our September email planner where we introduced early Oktoberfest campaign ideas. 2. Autumn Sales Unlike September’s transitional campaigns, your October email planner should focus on essentials for fall and preparation for the upcoming winter. This is your time to showcase new collections and products that help your customers embrace the seasonal change. Email campaign: Highlight fall essentials like warm clothing, home decor, seasonal foods, and anything that evokes the feeling of autumn. Run promos on items that are particularly useful as the weather cools. You can also introduce winter products, such as outerwear, heating solutions, or skincare for colder weather. When to send: Throughout the month; focus more on mid to late October as customers start thinking about winter. Subject lines: Use warm and cozy language and visuals to capture fall. Incorporate emojis and phrases that show the change of season and preparation for winter. Is Your Skin Ready for Fall? (CBD For Life) Rake in the Savings 35% OFF (ModCloth) Psst! October's biggest new books out now (Penguin Books) Email copy: Focus on the benefits of your products and how they can help customers make the most of the fall season. Visuals: Use rich autumnal colors like deep oranges, browns, and gold. Add visuals of pumpkins, falling leaves, cozy home settings, and any imagery that evokes the feeling of autumn. CTAs: "Shop Fall Essentials," "Get Ready for Winter," "Cozy Up Now" Example: Bath & Body Works Here’s a great example from Bath & Body Works with fall visuals that match the products. Also, the email copy uses puns to be more fun while the promotion has a larger font to make it stand out in the middle of the design. Subject line: Today only! $2. 99 just blew into Fall Sale... 3. Halloween Campaigns October is all about Halloween, and your email campaigns should reflect that from start to finish. The month offers two key phases: the pre-Halloween period, where you help your audience prepare, and Halloween Day, where you can focus on last-minute deals and festive greetings. By covering both, you can engage your customers throughout the month and maximize the impact of your Halloween marketing. Pre-Halloween Promotions Email campaign: Offer tips, guides, and product suggestions to help your audience plan their Halloween celebrations. Whether it’s costume ideas, home decor tips, or recipes for a spooky party, position your brand as a problem-solver. When to send: Ideally, start in early October and run through mid-month to give your audience time to prepare. Subject lines: Phrases like "Get Ready for Halloween " or "Your Halloween Planning Starts Here" work well. Also, don’t forget to add emojis and puns for a fun twist. 25% OFF Halloween Styles! + FREE SHIPPING (TOMS) Halloween is coming... (Concrete Minerals) Need Halloween Inspo? Check Inside (Bellami Hair) Email copy: Focus on providing value with educational content, such as how-tos, checklists, and early-bird promotions. The goal is to help your audience feel organized and prepared. Visuals: Use classic Halloween images—jack-o-lanterns, ghosts, and autumn leaves—while keeping the tone more about preparation than celebration. CTAs: "Start Planning," "Get Ready Now," "Explore Halloween Ideas" Example: Coborn’s This pre-Halloween email from Coborn’s combines fun, spooky recipes with an educational twist, making it ideal for families. The engaging visuals and content capture the Halloween spirit and help their audience get ready with useful ideas and a themed cooking class. Subject line: Let's Get SPOOKY! Further reading: Did you know supermarkets and grocery stores can use email marketing to promote deals and special offers? Check out our grocery store email marketing guide to discover how to do it. Halloween Day campaigns Email campaign: On Halloween Day, shift your focus to last-minute deals, special promotions, and festive greetings. Encourage your audience to make those final purchases or take advantage of limited-time offers. When to send: Send these emails in the last few days leading up to Halloween, with a final push on Halloween Day. Subject lines: Create a sense of urgency with phrases like "Last Chance for Halloween Deals! " or "Halloween's Here—Don’t Miss Out! " Trick or treat (SUGAR Cosmetics) Spooky Savings End Soon! (CBS For Life) 2-Day Halloween Mega Sale: Up to 75% OFF (Cokodive) Email copy: Keep the message short and focused on urgency, highlighting the benefits of taking immediate action. Add a festive greeting to get your audience in the Halloween spirit. Visuals: Use bold Halloween visuals to boost the festive mood—think bright pumpkins, spooky bats, and haunted houses. CTAs: "Shop Now," "Get Your Deal," "Don’t Miss Out" Example: J. Crew Below, you can see how J. Crew used vibrant colors and interactive elements to create a captivating Halloween email campaign for their audience. The dynamic design creates an immersive experience for the subscribers who will be eager to get an extra “31% off” their Halloween shopping. Subject line: Email exclusive: EXTRA 31% OFF, just for BOO! 4. Breast Cancer Awareness Month Besides sales and promotions, email marketing can also be a powerful tool for raising awareness and supporting important causes. As October is Breast Cancer Awareness Month, it's the perfect time to support those affected and raise funds for research. Also, you can connect with your audience on a deeper level, especially with female customers, by promoting meaningful initiatives and partnerships. Email campaign: Focus on raising awareness, sharing informative content, and encouraging donations or event participation. Highlight partnerships with organizations to support research and consider offering limited-edition products or promotions where a portion of proceeds benefits a breast cancer charity. When to send: Start your campaign at the beginning of October and maintain momentum throughout the month to keep the cause top of mind. Subject lines: Use supportive language to draw attention to the importance of the cause. Last Day: Shop & Support (BIKO) Breast Cancer Awareness ◆ Celebrate the Fighters (Wendell August Forge) Breast Cancer Awareness Month (EM Cosmetics) Email copy: Share facts about breast cancer, survivor stories, and details on how your brand contributes to the cause. The tone should be sincere and focused on the positive impact your brand and customers can make together. Visuals: Use soft colors, especially pink, associated with breast cancer awareness. Include visuals like pink ribbons or cause-related imagery and ensure product promotions are tastefully added. CTAs: "Support the Cause," "Learn More," "Shop for a Cure" Example: Sigma Beauty Sigma Beauty has created a beautiful campaign with a limited-edition product set where 20% of proceeds will be donated to The Pink Fund. The design uses the pink theme to align with the cause and encourage meaningful purchases. Subject line: Pretty In Pink Exclusive Set Further reading: For more tips, strategies, and ideas consult our email marketing guide for beauty brands. 5. World Teachers' Day World Teachers' Day, celebrated on October 5th, is another great addition to your October email planner. You can run promotions to celebrate teachers and offer your customers thoughtful gift options. If your brand has leftover back-to-school inventory, this is an ideal time to clear out stock while supporting a worthy cause. Email campaign: Highlight special offers on teacher-related products, such as classroom supplies, books, or appreciation gifts. Florists can promote flower arrangements specifically designed for teachers. When to send: Start your campaign in late September and continue through October to capture early and last-minute shoppers. Subject lines: Use meaningful words and phrases like "Celebrate World Teachers' Day" or "Thank a Teacher with Our Special Offers. " Celebrate Teacher’s Day with BLK & Bold (BLK & Bold) Gifts For Teachers (John’s Socks) 30% off for teachers (Rothy’s) Email copy: Focus on the importance of teachers and the role they play in shaping the future. Emphasize how your products can help customers show appreciation and make thoughtful suggestions. Visuals: Use images related to teaching like books, apples, and chalkboards. For florists, incorporate beautiful flower arrangements that are perfect for gifting. CTAs: "Shop Teacher Gifts," "Show Your Appreciation," "Celebrate Teachers" Example: SoYoung Here's a great Teachers' Day email marketing campaign from SoYoung that offers practical gifts teachers can use beyond the classroom, moving away from clichéd options. The elegant email design and clear CTA encourage customers to celebrate teachers and shop for gifts for them. Subject line: Thank Your Favourite Teacher With These Meaningful Gifts! Further reading: Your email campaign design is the first thing subscribers see when they open your email. Here are some great newsletter design tips you can implement to capture them at first glance. 6. World Mental Health Day World Mental Health Day on October 10th offers a great opportunity to educate your customers about the importance of mental health, while sharing practical tips and valuable resources. These campaigns will encourage your audience to take small steps towards better mental well-being and help reduce stigma. Also, this is your chance to show your brand's commitment to caring for your customers. Email campaign: Provide educational content around mental health, self-care tips, and how to seek support. You can also showcase any partnerships with specialists offering exclusive workshops, webinars, or advice through your brand. When to send: Begin your campaign in early October, leading up to World Mental Health Day. Continue to offer resources throughout the month as mental health is an ongoing conversation. Subject lines: Convey empathy and show the importance of self-care. Also, keep the tone positive and reassuring. The essential mental health guide out today (Penguin Books) Our gift to you for World Mental Health Day (EM Cosmetics) How Parents Can Learn Mental Health First Aid (and Why You Should) (Lifehacker) Email copy: Maintain a supportive tone throughout your campaign, focusing on offering practical advice and resources for mental well-being. Visuals: Soft colors like blues and greens will evoke a sense of calm and peace. Include images that promote well-being, such as nature scenes or illustrations of mindfulness practices. CTAs: "Learn More," "Join the Workshop," "Explore Mental Health Resources" Example: Serumize Serumize effectively combines a mental health message with wellness tips that align with their skincare products. The email is visually appealing and supportive. Also, it offers valuable content alongside a clear CTA. Subject line: World Mental Health Day: A Comprehensive Guide to Wellness! Further reading: Need more inspiration? Take a look at our mental health email campaigns. 7. Columbus Day Columbus Day is a federal holiday in the United States commemorating Christopher Columbus's arrival in the Americas. Email campaign: Promote themes of exploration and new beginnings, tying in with the historical significance of Columbus's voyage. You can promote products or services that align with these themes, such as travel gear, educational content, or items that inspire curiosity and adventure. When to send: A few days before the holiday to build anticipation and continue through the weekend leading up to Columbus Day. Subject lines: Use language that evokes the spirit of celebration. COLUMBUS DAY SAVINGS 20% Off Sitewide (Wendell August Forge) 40-60% off during our Columbus Day Sale! (Macy’s) Embark on a New Journey with Our Columbus Day Travel Deals Email copy: Highlight the historical importance of the day while promoting your products or services. Focus on the excitement of exploring new ideas, places, or opportunities. Visuals: You can add rich, earthy tones like deep blues, greens, and warm browns. CTAs: "Explore Now," "Start Your Adventure," "Discover More" Example: Clarks This email from Clarks is a great example of how you can do more with less. The design is simple and clean, yet the messaging is clear and effective. The copy communicates the value—30% off a purchase of $150 or more—making it easy for the recipient to understand the offer immediately. Subject line: Don’t Miss Columbus Day Savings 8. Indigenous Peoples’ Day Apart from Columbus Day, it’s important to note that many people and communities choose to celebrate Indigenous Peoples' Day, recognizing and honoring the history, cultures, and contributions of Native American peoples. This allows you to create thoughtful, inclusive, and respectful campaigns for both perspectives. Email campaign: Raise awareness about Indigenous cultures and contributions. Highlight any partnerships with indigenous organizations or initiatives your brand supports. You can also share educational content that sheds light on Native American history, traditions, and the ongoing efforts to preserve and celebrate Indigenous cultures. When to send: Begin your campaign a few days before the holiday and continue through the weekend leading to Indigenous Peoples' Day. Subject lines: Use respectful and thoughtful language to avoid being insensitive. Happy National Indigenous Peoples Day (Cheekbone Beauty) Resilience in the face of adversity (Patagonia) Honoring Indigenous Cultures: Celebrate with Us Email copy: You can highlight cultural awareness by sharing the significance of Indigenous Peoples' Day through stories, interviews, and educational content. Visuals: Add visuals that reflect Native American culture. It’s crucial to ensure that any Indigenous imagery used is respectful, authentic, and culturally appropriate. CTAs: "Learn More," "Support Indigenous Communities," "Explore Indigenous Heritage" Example: Patagonia This is a great example by Patagonia because it respectfully honors the day by acknowledging the leadership and contributions of Native Nations. The email copy is powerful and sincere, reinforcing the brand’s values and dedication to meaningful causes. Subject line: Indigenous Peoples’ Day 9. World Food Day Here's another great opportunity for your October email planner that offers more than just a celebration of the food we love—it's also a moment to reflect on the global problem of hunger. World Food Day on October 16th invites people to appreciate the richness of culinary traditions while considering how people can make a difference in the fight against food insecurity. Whether you're in the food industry or not, your brand can join the conversation and create impactful campaigns that resonate with both themes. Email campaign: Share recipes or promote special offers while highlighting the importance of food security and the fight against hunger. You can also partner with hunger relief organizations, donate proceeds to food charities, or encourage audience involvement. When to send: Ideally, you can send numerous emails the week before World Food Day. Subject lines: Use phrases that encourage both enjoyment of food and a commitment to help others. Here are two examples from Michael Kors’ campaigns. On World Food Day, Share Your Heart Today Is World Food Day Email copy: Include stories, facts, or statistics that highlight food security issues and encourage your audience to enjoy their favorite dishes while supporting efforts to end hunger. Visuals: Use pictures of dishes from around the world to celebrate the richness of global cuisine. You can also pair these with visuals or infographics that illustrate the impact of hunger globally. CTAs: "Celebrate Food," "Help Fight Hunger," "Join the Cause," "Shop with a Purpose" Example: Michael Kors By donating all profits from their LOVE t-shirt and tote sales to the World Food Programme's (WFP) school meals program, Michael Kors effectively connected fashion with philanthropy, making it a powerful and impactful campaign. Subject line: World Food Day Is A Good Day to Help Watch Hunger Stop How to Create the Perfect Halloween Email Campaign With Halloween being the highlight of October, it's crucial to have a strong strategy to make your email campaigns stand out. Whether you aim to drive sales, boost engagement, or spread some spooky cheer, a well-crafted Halloween email can do wonders for your brand. Below, we've collected some tips to help you ace your Halloween email marketing strategy. 1. Embrace the spooky aesthetic Halloween is all about the visuals, so don’t be afraid to go all out with your design. Use dark, moody colors like black, purple, and orange to set the tone, and incorporate classic Halloween imagery such as pumpkins, bats, and ghosts. Animated elements like flying bats or flickering candles can add an extra layer of spookiness that captures attention. Here’s Redbubble's spooky aesthetic: 2. Craft catchy subject lines Your subject line is the first thing your audience sees, so make it count. Play with puns, add Halloween emojis, and create a sense of urgency or mystery to entice your subscribers to open the email. For example, “Don’t Miss Out on Spooktacular Deals ” or “Get Ready for a Frightfully Good Offer! ” Here are some great examples from popular brands to get inspired: A scary good deal is just a spin away (MAC Cosmetics) Need Halloween Inspo? Check Inside (Bellami Hair) Halloween Unmasking: The Routine For You (Caudalie) Final Hours - Fangtastic Sale Ends TONIGHT (Sigma Beauty) Further reading: For more tips and inspo, check out our Halloween subject line guide. If you struggle with them, use a subject line tester like Refine. It provides suggestions for optimization, helping you craft catchy, effective subject lines for better email open rates. 3. Use a Halloween newsletter template A Halloween-themed email template can streamline your design process and ensure your emails look festive and cohesive. Templates come pre-designed with spooky elements like pumpkins and spiderwebs, which you can easily customize with your branding and content. This saves time and keeps your emails visually appealing, allowing you to focus more on crafting your email copy You can find several Halloween email newsletter templates in Moosend’s library. Here’s a beautiful design to get started. Try it 4. Offer exclusive Halloween promotions Halloween is the best time to run exclusive promotions. Whether it’s a discount on Halloween-themed products, a limited-time offer, or a special bundle, ensure your promotion is front and center. In addition to promotions, consider sharing Halloween-related content that adds value to your subscribers. This could be anything from costume ideas to makeup tutorials and spooky workshops. Tip: Combine your educational content with promotions for better results. For instance, show them how to achieve the perfect Halloween look and add the products you used after the tips. Here’s how bareMinerals did it: 5. Personalize your messages Email personalization can make your subscribers feel truly valued. By addressing them by their first names and segmenting your email list based on previous purchases or interests you can send offers that truly interest them. For instance, if a customer recently purchased back-to-school supplies for their children, they might also be interested in Halloween costumes for them. That’s a great way to solve a pain point and show them you understand their needs. Here’s an example from Guess: To set up targeted email sequences, you can use a platform with advanced personalization features. Moosend allows you to create dynamic content that adapts to each recipient, ensuring your emails are highly relevant and engaging. Additional resources Email Segmentation Guide with Examples Demographic Segmentation: How to Do It + Examples Personalize your emails 6. Add interactive elements Want a fun twist? Then, consider adding interactive elements like clickable image galleries, a quiz to help your subscribers find the perfect costume, or a “scratch-off” feature or “Spin the wheel” that reveals a special discount. Here’s an example from MAC’s Halloween email campaign: These interactive touches keep your audience engaged and make your campaign more memorable. 7. End with a strong call-to-action (CTA) Every Halloween email should end with a clear and compelling CTA. Whether it’s “Shop the Sale,” “Get Your Treats,” or “Join the Fun,” make sure your CTA stands out and directs your subscribers to take the desired action. Here’s a great Halloween CTA example from Tommie Copper: Further reading: Need more campaigns to get inspired? Check our Halloween email newsletter examples guide. October Newsletter Email Templates Perfect for capturing the essence of Halloween and the fall season, the following templates offer a quick and easy way to create stunning newsletters that resonate with your audience. Whether you’re showcasing spooky deals or celebrating autumn, these designs will help you connect with your subscribers. Fall-themed promotions Try it To customize this template for fall-themed campaigns, add warm, autumnal colors like deep oranges, browns, and gold into the design. You can replace the current images with fall-inspired flavors or ingredients, such as pumpkin spice or cinnamon. Adding seasonal elements like leaves or pumpkins to the background or header can also boost the fall theme, making the campaign feel more festive and relevant. Spooky offers Customize it Here, you can add your brand’s specific offers or promotions to the "Here’s your treat! " section. Replace the placeholder text with engaging copy that plays on Halloween themes, like spooky deals or limited-time offers. You can also insert product images or links to Halloween-related items in the main text area. Welcome email campaigns This welcome template is perfect for introducing new subscribers to your brand while also serving as a powerful tool for raising awareness about important causes like Breast Cancer Awareness Month. To customize it, you can adjust the messaging to focus on the cause, highlighting your brand’s commitment and any related initiatives. Use relevant visuals and add links to resources or donation opportunities. This approach allows you to make a meaningful first impression and promote a cause that aligns with your brand values. For more free templates for your October email marketing, check out our template library. Get Your October Email Marketing Ready In our October email planner, we’ve covered several ways to make the most of this busy month. Whether you run campaigns for Halloween or raise awareness for causes like Breast Cancer Awareness, October is full of opportunities to connect with your audience. Now it’s time to put everything into practice, using your email platform to get started on your October campaigns. Moosend offers a user-friendly drag-and-drop editor, a wide range of templates, and automation and scheduling features to help you set up your emails. Ready to dive in? Explore what Moosend can do for your October campaigns by signing up for a free account. FAQs Here are some common questions to help you make the most of your October email campaigns. 1. What other opportunities can I target in October? You can target several other holidays if your email list consists of people from a specific country. For example, Greece celebrates "Ohi Day" on October 28th. Ensure you're mindful (and demure) when you approach such holidays, though, favoring educational content. 2. How can I balance Halloween with other October campaigns? While Halloween is a major focus, it’s important to balance your campaigns throughout the month. Start with general fall promotions early in October, shift to Breast Cancer Awareness mid-month, and ramp up Halloween-specific emails as the day approaches. 3. Is October too early to start promoting for the winter holidays? Not at all. October is a great time to tease upcoming winter promotions or offer early-bird deals. This helps you capture customers who like to plan ahead, giving them a reason to shop early. 4. What types of content work best in October? Seasonal tips, how-to guides, and themed promotions are highly effective in October. Whether it’s preparing for Halloween or getting ready for winter, content that’s relevant to the time of year will resonate well with your audience. 5. Should I send more emails in October than usual? It depends on your audience’s preferences. If your subscribers enjoy seasonal content, you can send a few extra emails this month. Just be sure to monitor engagement metrics to avoid overwhelming your audience. --- ### The New Era of Deliverability: Why Multichannel Marketing Matters > Learn why adopting a multichannel marketing strategy is key to improving email deliverability and boosting engagement. - Published: 2024-09-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/multichannel-marketing-better-deliverability/ - Categories: Email Deliverability - Levels: Advanced, Intermediate Email deliverability is going through a major transformation. With tighter regulations from major mailbox providers like Gmail and Yahoo, businesses are rethinking their email marketing strategies. Stricter rules for email authentication (SPF, DKIM, DMARC) and a stronger focus on user engagement metrics are pushing marketers to adopt a multichannel approach. This shift is crucial for maintaining a good sender reputation and ensuring messages reach their intended audience. Why Engagement Matters More Than Ever Engagement metrics, such as open rates, clicks, and overall interaction are becoming central to email filtering algorithms. Email service providers (ESPs) are focusing on these metrics to determine the value of incoming messages. Emails that receive little to no engagement are increasingly at risk of being filtered into spam folders. To avoid this, companies can no longer rely solely on email. A multichannel marketing strategy incorporating SMS, social media, and phone outreach can keep audiences engaged across different platforms. The Rise of Multichannel Marketing Multichannel marketing allows businesses to connect with customers through various channels, creating a cohesive experience. By integrating multiple touchpoints, such as SMS for timely alerts, social media for more personalized interactions, and email for informative content, marketers can maintain customer engagement without relying only on one channel. Social media: Platforms like Instagram, LinkedIn, and Twitter offer more dynamic ways to interact with audiences through multimedia content, polls, and interactive posts. When paired with email, social media can provide an alternative space for users to engage with your brand. SMS marketing: With open rates as high as 98%, SMS is a powerful tool for engaging customers. Also, it can complement email marketing effectively, which can sometimes get lost in crowded inboxes. How the New Rules Affect Email Campaigns The new deliverability rules also emphasize authentication. If your emails are not properly authenticated with SPF, DKIM, and DMARC, they are more likely to be flagged as spam. Furthermore, low engagement rates can damage your sender's reputation, affecting future campaigns' ability to land in your recipients' inboxes. Multichannel strategies allow you to balance your communications across various platforms, ensuring that even if your emails are flagged or underperform, you can still reach your audience via other methods. By diversifying your engagement, you also give ESPs the signal that your content is relevant, boosting overall email performance. How to Implement a Multichannel Strategy To thrive under the new deliverability guidelines, businesses should: Segment audiences across channels: Not every customer prefers email. Older audiences still prefer Facebook over email, for instance. Segmenting your audience allows you to send highly targeted messages through the channels they most likely engage with. Use preference centers: Empower your audience to choose how they want to be contacted. A preference center gives users control over the type and frequency of communications they receive, which can reduce spam complaints and increase engagement. Track engagement on all channels: Monitoring engagement across all touchpoints is key. Use email performance tracking tools, social media analytics, and SMS engagement metrics to get a clear view of how users interact with your content. This insight helps fine-tune your strategy for maximum impact. Adopting the Multichannel Approach Maintaining strong email deliverability is more complex than ever. With tougher regulations and a stronger focus on engagement metrics, businesses must embrace multichannel marketing strategies to ensure their messages reach and resonate with their audience. By diversifying communication through email, SMS, social media, and more, companies can maintain high engagement rates and safeguard their sender reputation. --- ### 14 Survey Email Templates for Better Response Rates [2025] > Explore these survey email templates for different purposes and tailor your favorite ones based on your needs. - Published: 2024-09-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/survey-email-templates/ - Categories: Email Marketing, Email Templates - Levels: Advanced You send out a survey to recent buyers to collect information about their experience with your brand. You wait for a few days, check out how the email performed, and start getting disappointed. Open and click-through rates are low, and survey responses are limited. This is a rather common scenario for marketers who conduct regular surveys to refine their products and services. Considering how packed customers’ schedules are, it’s hard to convince them to spare a few minutes to fill out a survey that, at first glance, won’t bring much value to them. But the good news is that with the right copy and email practices, you can flip the story. And to make it even better, we did some of the work on your behalf. Find 14 premade survey email templates and customize them based on your needs. Plus, learn how to create a successful survey email to boost your metrics. The Anatomy of an Email Survey Let’s start with the must-have elements of a successful email survey: Subject line: The email subject line should grab your subscribers’ attention and reflect the email content. Email body: It should include the purpose of the email, the benefits of completing the survey and a hint on how long it will take. Survey link: Share the link or add the embedded code at a place that’s easy to spot. Plus, make sure that the environment they land in (e. g. , Google forms) doesn’t look spammy. Call-to-action: It’s usually the survey link in the form of a CTA button. Some businesses share extra promotional activities they’d like to highlight. Visuals: Add a relevant image or GIF to make your email interactive and engaging. Logo/Company name: Put a name on the survey by adding your logo and an email sign-off with the sender’s name. 14 Survey Email Templates for Different Purposes with Examples Copy this document and customize one of the templates below based on your needs. You’ll also find some survey email examples from notable brands to get inspired: 1. Customer satisfaction survey email template Want to know what customers think of your brand and how happy they are with it? Share a brief survey to collect customer feedback and unveil potential blockers to face them as soon as possible. Tailor this template as you wish: Subject line: , we want to make you happy! Dear , Thanks for the trust you've shown with your recent purchases. As a company, we are committed to providing top experiences to our customers, and we’d love to receive your sincere feedback. Our survey is completely anonymous, so feel free to express as much as you like–it’s a safe space. And worry not, it will take less than 1 minute! All you need is to click on the link below: Kind regards, from Campaign Example Here’s an amazing example by Lonely Planet: Subject line: Help Lonely Planet map our next chapter Why it works: The subject line makes the reader feel they're chosen to be a part of a unique project. The copy is inviting, emphasizing how valuable customers’ feedback is. The CTA button is written in actionable language. Want to build a similar survey? Choose one of Moosend’s premade templates, tweak the copy and images, and send it out. You can personalize them as much as you like with our user-friendly features. Try Moosend 2. Net promoter score (NPS) email template Word-of mouth is at the core of a successful marketing strategy. Learn how likely customers are to refer you to family and friends and understand how satisfied customers are with your brand in general. In this case, it will be better to embed the survey in the form of a rating scale inside your email campaign, if possible. Check out this template: Subject line: , just a quick favor! Hi , We’re happy you opened this email because we’d love to have your feedback. So, here’s a simple question for you: On a scale from 1 to 10, how likely are you to recommend us to someone you like? Just check your honest answer below! Thank you for taking that time—it means the world! Warm regards, from 3. Customer survey email with incentive template Many businesses share incentives with their target audiences, such as gift cards and vouchers to boost their survey response rates. This is a great tactic, especially if the survey is longer than five minutes and demands more energy and time to complete. Here is a relevant email survey template: Subject line: Get rewarded by taking part in our survey Dear , Thank you for being a valuable member of our community. We knew we could count on you! We’d really value your feedback on the new service we launched–. Complete this survey and enter the draw to win a $100 gift card. The survey lasts approximately 7 minutes. Ready? Click on the link below, and fill in the questionnaire to enter the draw: Looking forward to learning what you think and gaining more actionable insights. Kind regards, from 4. Customer feedback survey email template Do you want to gather feedback about a product, service, or a certain process? Send a quick survey email to find out. For instance, request information from loyal customers before launching a new service to ensure that everything runs smoothly. Here’s a customer feedback template aiming to collect data on a beta service before launching it for good: Subject line: , what do think about ? Hey , We hope you’re doing great! We saw you’ve already tried our new product , and we’d love your feedback to make it even better. This survey will only take a few minutes of your time. Just click on the link below and answer our quick questions: Thanks in advance! Kind regards, from Campaign Example Check out this example by Netflix: Subject line: Netflix Values Your Opinion Source Why it works: They’ve personalized the email greeting to add a personal touch. The email copy is short and to the point. The email sign off creates a warm, friendly tone. 5. Onboarding feedback email template Onboarding is crucial for customer success. It helps customers gather all information needed to head off to a great start. As part of your onboarding email sequences, send a brief survey to new customers to spot potential hazards. Here’s an onboarding survey email template: Subject line: , how did it go? Hi , You’re now all set up with our service—well done! We’d like to know how the onboarding was to help new members like you make the most of it. Here’s a quick survey to fill out: Kind regards, from Campaign Example Bellroy created this survey as part of an onboarding sequence: Subject line: Day 30. What’s happened so far? Why it works: They created a quick survey in the form of an NPS score to gain more time. They embedded their survey in the email. They added a star rating image to hint readers on what they should do next. 6. Post-event survey email template Did you recently host an event or webinar and want to know the participants’ thoughts? Send them a quick survey with questions about the event, from the subscription process to the topics covered. This way, you show them that their opinion matters, and you gather important data for future events. Send it within one day to get as many responses as possible. Here’s a relevant survey email template: Subject line: , thanks for joining ! Hi , Thank you for joining our event on . We hope you enjoyed it as much as we did, and we look forward to seeing you again in the future. Can you please share your experience in this quick survey to help us improve our next gigs? It will take only a few minutes. Thank you again! It was a blast! Kind regards, from 7. Follow-up survey email template Convincing your recipients to answer your survey can be challenging. That’s why you usually need to set up a follow-up reminder email to increase your response rates. Mention why it’s important to collect the required information and the benefits they’ll reap if they spare a few minutes. Plus, consider sharing an incentive to make it more enticing if your budget allows it. You can also add words such as “last call” in the email subject line to create a sense of urgency. Check out this template: Subject line: Ding dong—last call for an amazing reward! Hi , Did you get the chance to complete our quick survey and get in line to get an amazing discount for your next purchase? If not, this is your last chance to do so. Complete the survey by and get rewarded for sharing your feedback! You can find the link below: Kind regards, Campaign Example Here’s a great example by Anthropologie: Subject line: Just a friendly reminder to complete our survey. Why it works: The email subject line reflects the purpose of the campaign. The head title “We’re listening” creates an empathetic tone. They offered 20% off the next purchase to incentivize respondents. 8. Research survey invitation email template Some businesses run original research to gain insights on industry and market trends and improve products and services based on new data. They usually develop dedicated content marketing resources that enhance brand awareness. You can also run similar surveys internally to improve employee experience. Here’s a template to customize: Subject line: Let’s discover something new together! Dear , Want to help us stay ahead of the curve? We’re conducting research on and we need your valuable input. The results will help us spot what’s ahead of us and unveil market blind spots to build better . The survey lasts approximately minutes and respondents will enter the draw to win a gift card of $100. Click on the link below and make us wiser: Thank you for taking that time! Kind regards, 9. Research survey email with results template If you conducted research recently as part of your content marketing strategy, share the results with the audience to be transparent. The best way is to send a thorough report and highlight some of the key findings inside the email. Here’s a template to help you out: Subject line: The results are ready! Dear One month ago, we asked for your input on , and you kindly enlightened us. Here are the key findings of our research: You can find all the insights in our comprehensive report below: Thanks once again for participating—it means the world! Warm regards, Campaign Example Revolution Tea found a quick way to portray their NPS score to respondents after running a relevant survey: Subject line: Thanks for helping us Why it works: They offered a 10% discount to thank customers for participating. They added testimonials of satisfied customers for social proof. They expressed their gratitude through the subject line. 10. Loyalty survey email template Loyal and consistent customers mean the world to businesses, and they should do their best to keep them on board. Learn what makes them happy and what you need to improve in time to avoid losing them. You can use email list segmentation to send tailored surveys to those customers, and even share a few premium incentives to show them your gratitude. Tailor this template based on your needs: Subject line: , we value your opinion! Dear , We’re so thankful to have you as part of our community. We wouldn't have done it without you! Help us understand what we’re doing right and what we need to work on to keep you on board. All you need is to take this quick survey to ensure that your experience with our brand stays stellar. By completing our questionnaire, you’ll earn loyalty points. Thank you for your time! Kind regards, Campaign Example Here’s an example by Ritual: Subject line: A couple of questions for you... Why it works: The copy is short and straightforward. The CTA button stands out from the rest of the text. They added a clever email sign-off that creates a personal tone. 11. Churn customers survey email template You’ll inevitably lose customers down the line. However, it’s good to know what caused that shift to ensure that you don’t repel customers for minor mistakes. Find inactive or churn customers and share a quick survey with them, showing them that you’re committed to improving as a brand. Check out this sample to get inspired: Subject line: A goodbye before you go... Dear , We saw that you didn’t renew your subscription. We’re sad to see you go but hope it’s for your best. Before we wave you goodbye, here’s a brief survey that’ll help us grasp why you moved on and build a better brand. It lasts less than two minutes. Here’ the link: Thank you for your time and wishing you all the best. And if you change your mind, you know where to find us! Warm regards, 12. Built-in email questionnaire template Some businesses choose a simpler way to display their surveys via attaching them on the email. Give them some options and track their responses using UTM parameters or similar techniques. Even though HTML emails look fancier at first sight, these surveys perform well as they allow readers to respond on the spot. Here’s a sample for you: Subject line: Your opinion matters Dear , We’re always hunting for new ways to perfect our . We can’t trust anyone more than our customers for feedback to keep building products that make a difference. Just check the answers closer to your heart below: That’s all folks! Thank you for sharing your valuable feedback. Kind regards, 13. Customer support survey email template How can you ensure that customers and prospects who connect with the support team receive a hazard-free user experience? Send a quick survey and learn how satisfied they are to gather important data that will help you create a powerful support engine. You can either include a simple rating scale or ask a few questions concerning response times, available resources, etc. Check out this template: Subject line: How was your experience with ? Dear , You recently contacted our support team at . We’d love to know more about your experience to see how we can improve in the future. Just click on the link below and complete a high-speed survey: And of course, be as honest as possible–no hard feelings attached. Thank you in advance! Kind regards, Campaign Example Here’s how Dropbox did it: Subject line: Dropbox Support: tell us how we did Why it works: They embedded the rating scale inside the email to save time. The subject line reflects the goal of the email campaign. They created a personalized email greeting to make the reader feel unique. 14. Trial satisfaction survey email template Finally, if you have a subscription-based model and offer a free trial to prospects, it’s essential to request related feedback. Your trial plays a key role in customer acquisition and needs to run smoothly. So, share a survey with your trial users to see how satisfied they were through the entire process and what was possibly missing. Here’s a template: Subject line: Oh my, what a trial! Dear , We’re so happy that you requested a trial. We hope you’ve found value in our , and you’ve started to reap some benefits already. We want to make our trial as spot-on as possible, and you can help with this by sparing one minute of your time. You’ll find our survey link below: Thank you for taking that time. Warm regards, 5 Best Practices for Creating Effective Survey Emails Here are some quick tips to elevate your survey email marketing strategy and boost your response rates: 1. Master your subject line Survey email subject lines need to make a great first impression to yield high open rates. One of the easiest ways to achieve that is by adding the recipient’s name through custom fields. Your subject line should include a hint of what’s inside the email, inviting readers to open it. Moreover, it should be up to 50 characters to be responsive for all devices. Here are some examples: Take our survey and earn up to 40% off Help us improve , How was your stay at ? Your opinion matters to us! Want to share a word with us? You can also use a free subject line tester like Refine to create a better version of your existing subject line based on your niche and the number of subscribers in your list. 2. Personalize your email The rise of marketing tech over the last few years has put personalization as a priority. The more personalized a message is, the more likely for readers to pay attention to it. As with the subject line, you can use custom fields to add the recipient’s name inside the email. Or use dynamic content to deliver different versions to different personas. Finally, use email segmentation to tailor your content to different audience subgroups based on their needs. Email marketing services like Moosend or Mailchimp offer a plethora of those tools. If you want to give Moosend’s user-friendly features a try, sign up for an account or request a free trial and start experimenting. Start for free 3. Keep it short and clear When someone is scrolling through their mailbox, they usually don’t have much time to spare. Hence, it’s best to share short surveys with them, maximum two minutes. Plus, mention how long it will take you to help them manage their time wisely. It’s not always easy to create a prompt survey, especially if you’re conducting market research. In this case, consider sharing an incentive with recipients to make it more attractive. The survey questions should be clear and firm. There should be no time for second-guessing–if recipients start losing their attention the response rates will start to decline. 4. Mention the benefits and results When sending surveys to customers and prospects you need to be transparent from start to finish. Clarify the purpose of the research, how you’ll treat the results, and how respondents will benefit from conducting this survey in the future. If you’re running long-form research, send the results to recipients highlighting the key findings or send a report to them. With the latter, you can also invite them to share the resource with people who would be interested in this research to boost brand awareness. 5. Offer incentives and rewards Finally, considering how hectic our lives are today, people will need an incentive to spend their time on a task off their agenda. This could be a gift card, a discount, or a coupon. If you cannot share them with all respondents, you can also run a draw. Motivation doesn’t always have to be external. If you lack the budget for the above, you can also trigger their intrinsic reward system by expressing your gratitude and how they’ll help by completing your survey. Survey Email Templates to Save Time Hopefully, the above templates will let you draft your first survey emails and reach your maximum response potential. Follow our best practices and watch the performance of your emails regularly to stay on the right track. And if you need a cost-effective email marketing platform with stellar capabilities, Moosend is an excellent choice. Sign up for an account today, create a template and use all the futures needed to receive high responses. FAQs Here are some quick answers to frequently asked questions around our topic: 1. What is a survey email? Survey emails aim to collect information, opinions or feedback from customers and subscribers on several topics, such as customer satisfaction and experience to optimize several business functions. 2. What are the benefits of sending survey emails? It’s a cost-effective way to collect customers’ feedback to improve business processes, products and services and boost customer retention and satisfaction. 3. How do you embed a survey in an email? You can create the survey using Google Forms or platforms, such as Survey Monkey and share the link or embed the code inside the email. 4. How do you ask people to fill out a survey in an email? Explain the purpose of the survey, the benefits they’ll reap if they complete it, and express your gratitude in advance for the time they’ll take to fill it. --- ### 7 Best Affiliate Email Marketing Templates For 2025 > Custromize these affiliate email marketing templates to optimize your strategy, delight your partners, and save valuable time. - Published: 2024-09-06 - Modified: 2025-01-07 - URL: https://moosend.com/blog/affiliate-email-marketing-templates/ - Categories: Affiliate Marketing - Levels: Beginner Businesses involved in affiliate marketing share some common pain points: How can they refine their email communications to grab their recipients’ attention? And most importantly, how can they motivate current or potential affiliates to complete a certain action? If you struggle with these important tasks, too, this guide is for you. Find seven converting affiliate marketing email templates for different purposes, from cold outreach to re-engagement, and tailor them based on your needs. Plus, explore popular best practices to top up your marketing strategy. Affiliate Email Marketing Templates for Different Purposes Copy this doc and customize your favorite templates based on your goals. We’ve also included some indicative subject lines to inspire you: 1. Cold outreach email You’ve found a blogger or social media influencer who’s a great fit for your business. But cold emailing can be challenging, especially when reaching out to potential affiliates with large audiences and busy schedules. These cold outreach emails should be written in style to stand out in the mailbox. First off, you need a catchy subject line that will win their attention. For example, you can add the recipient’s name to make it sound more personal and boost your open rates. As for the email body, you can create different versions and pick the one that fits your purpose each time. For example, create a more generic template for micro-influencers and go into more detail when targeting popular personas. The template below falls into the second category. The sender pinpointed parts of the influencer’s work they admire to hitch them. It’s up to you to decide if you’ll disclose your commission rate or save it for later. You can also share a dedicated landing page with everything a prospect would like to know about your affiliate program. Finally, this outreach template is also suitable for leads who’ve already browsed your affiliate pages and are highly likely to convert. Try this template! Subject line: , we saw you’re really good at Hi , I recently ran into your IG account, and I loved your storytelling and aesthetics. So let me introduce myself: I’m from , and . I noticed we have many things in common, including our target audience. What about teaming up to deliver great to them? Here at , we run an affiliate program with a generous commission rate that would be a great fit for you. Find all the information you’ll need through this link: Interested in learning more? Just book a 30-minute call in my calendar to see how we can proceed. Looking forward to hearing back from you! Kind regards, 2. Follow-up email You’ve sent your outreach campaign but never heard back. There’s no reason to give up just yet. You can create a series of follow-up emails to maximize the likelihood of getting noticed. Send two more emails before closing the case, at least temporarily. To get more traction, you can expand your copy and go one step further compared to your last email. For example, mention the benefits of joining your program or add social proof, such as testimonials from current brand affiliates. As for your last follow-up, politely inform them it’s your last attempt to connect to create some urgency in case someone’s interested. But avoid sounding pushy, as you might slam the door to a future opportunity. Here’s an example: Subject line: , just a friendly reminder... Hi , I just thought it would be worth nudging you once more in case you missed my last email. Mailboxes can get hectic, but our partnership won’t be if you decide to join us. So, if you’re still wondering if working with us is a promising idea, don’t hesitate to reach out to me to clear the air. Simply reply to this email or book a quick call here . Long story short, we'd still love to work with you. Warm regards, Further reading: Not sure which affiliate program to join? Here's our pick of 20 high-ticket affiliate marketing programs to boost your income. 3. Welcome email Welcome emails will make a great first impression on new affiliates. They usually receive high open rates as they reassure recipients they completed their membership process. Your welcome email should excite your new affiliate partners, written in a warm tone. You can include the recipient’s name in the subject line or the greeting to add a personal touch. Provide all the essential information so they know what to expect. If you don’t plan to send an onboarding sequence, remember to include their affiliate link, promotional material, and a few guidelines on how to get started. Here’s a more generic welcome email template you can easily customize based on your needs: Get this! Subject line: Welcome to our affiliate program Dear , Welcome to Affiliate Marketing Program! We’re so glad to have you as a member of our vibrant team–wonderful things are ahead of us. Within the next few minutes, you’ll receive an onboarding email with all the details needed to set you up for success. If anything occurs, feel free to reach out to our affiliate team or customer support . Let’s make the most of this collaboration! Kind regards, 4. Onboarding email One of the most important steps of affiliate recruitment is building a successful onboarding process. Marketers create resources and guidelines–especially for beginners–to help affiliates promote their products and services successfully. You can also include the affiliate link and a few examples to inspire them. Finally, you may want to refresh their memory by sharing your dedicated website page or an FAQ section. If your onboarding is more complicated than average ones, you can build an email sequence through marketing automation software. Check out the affiliate email marketing template below: Subject line: Let’s set you up for success, , Hi again , Are you ready to boost your income? Yes, you are! First, let’s remind you that you’ll receive a commission rate for every deal you close and that the cookie lasts for days. To get started, login to your dashboard following this link . There, you’ll find: Your unique tracking link Instructions on how to promote our affiliate products An FAQ section with common requests If anything occurs, you can always reach out to our affiliate and customer support teams to help you out. 5. Performance feedback Now that you’re done with affiliate recruitment, it’s time you sent them their first piece of feedback, to help them keep track of their performance. You can inform them of the exact number of clicks they’ve earned and their conversions. Plus, add a few extra tips to give them a push–especially if their performance has started to drop. Here’s a template you can use without sounding harsh: Subject line: Good job, ! Here’s your overview Hello , You’re thrilled to see your progress with our affiliate program so far. You’ve hit some amazing milestones this month, including: Total clicks: Total conversions: We all miss opportunities; it’s normal! If you want to sharpen your skills, read this checklist . Looking forward to achieving more together! Warm regards, 6. Promotional email Let your affiliates be the first to know about your sales and coupons to boost your seasonal ROI. Explain the purpose of your marketing campaigns to help them send the right message to their target audiences. Plus, share whatever they’ll need to promote them efficiently, from social media banners to promo videos. Holidays such as Black Friday and Christmas are great opportunities for holding similar initiatives. You can also run campaigns to display new products and projects. Here’s a n affiliate email marketing template to use: Subject line: , we’re launching–come join us! Hi , It’s official! Our new seasonal campaign is ready to launch. We’ve put lots of work into it and we’re so excited to roll it out. Will you join us? Inform your audience about our upcoming campaign and give your income a great boost. Here is some essential information about this campaign: Plus, here’s a checklist with best practices to make the most of his campaign, including scheduling dates, copy, and more. If any questions occur, feel free to reach out to our team. Let’s do this! Kind regards, 7. Re-engagement email What can you do for affiliates who start to disengage? When you spot them minimizing or stopping their contribution, it’s time to give them a nudge. You can also share an incentive, such as a temporary discount to seal the deal. Craft a polite message, emphasizing how valuable they’re for your business and the benefits they’ll reap if they stay with your brand. Plus, you can share a survey to collect feedback from churned affiliates to improve your strategy down the line. Customize this template based on your needs: Subject line: We miss you, ! Here’s a special treat! Hi , We noticed that you’ve been inactive for a while, and we need you back! Your support has been immense, and our affiliate community will be poorer without you. To show you what you mean for us, we offer a commission rate increase for the next month. Let us know if you’d like to claim it! Looking forward to working with you again. Kind regards, Best Practices for Converting Affiliate Marketing Emails If you want to ensure that your affiliate marketing emails remain top-notch, here are six easy tactics to follow: 1. Use an email marketing service Most affiliate marketers use partner relationship marketing software for their marketing strategy. Even though they give some messaging options, it’s best to go for email automation software, such as Moosend or Mailchimp to run your campaigns. Briefly, you can use its features to: Automate email sequences, such as onboarding and re-engagement Segment your affiliate email lists to send more targeted campaigns Use the premade templates if you want to save time from your outreach Conduct A/B testing to deliver better campaigns Keep track of analytics to improve your affiliate outreach Moosend offers all the above features and more at an affordable price. Sign up for an account or request a free trial and experiment with our platform’s capabilities. Start for free 2. Personalize your emails Another reason to use an email marketing service is to personalize your emails faster, using custom fields and segmentation options. Add the recipient’s email in the subject line or greeting and create different email versions for current or potential affiliates based on their needs. Finally, those cold emails should be highly targeted to get the results you want. Mention why you chose them, refer to a mutual connection you may have, or compliment them for a milestone they hit recently to add a personal touch. 3. Write an effective subject line As said earlier, to make a great first impression, you need a great subject line. To stand out in the mailbox, use a targeted subject line that will be reflective of the email content and will set the right expectations. To ensure that it’s responsive for all devices, make it up to 50 characters. And to personalize it to the max, add the recipient’s name using custom fields. You can also use a free subject line tester like Refine to create a converting subject line. 4. Get to the point early on Your recipients won’t have all the time in the world to read your emails. Your call-to-action should be clear from the beginning, even from the subject line if it’s possible. As you would do with sales emails, grab the recipient’s attention early on, before it starts to span away. Plus, make the email content readable by creating short blocks of content or bulleted lists. And if an emoji or visual can enhance your messaging, feel free to add them if your brand allows it. 5. Conduct A/B testing If you’re unsure about certain elements of your email, such as the subject line or sending time, A/B testing will help you find the best version. This tactic lets you test between two-or more-email elements and send the winning version to your subscribers. When combined with personalization, this method can work miracles. 6. Analyze your metrics Finally, you can’t improve and sustain a strategy without checking email metrics regularly. Here is some important data to keep an eye on: Open rates Conversion rates Click-through rates Spam complaints Bounce rates Identify what patterns work and what you need to refine to create a spot-on affiliate strategy. Affiliate Email Marketing Templates That Save The Day We know well that as an affiliate marketer you have a lot on your plate. Hopefully, these email templates will help you save valuable time and get the best possible results. Looking for an email marketing platform to streamline this process? Choose Moosend to access all key features that will help you elevate your email communications, from personalization to automation. Just sign up for an account and get started. You can also join our generous affiliate program and earn up to 40% commission for every referral. Visit our affiliate page to learn more. --- ### Halloween Email Marketing: Strategies, Tips & Examples [2025] > Creating Halloween email marketing campaigns can make or break your seasonal sales. Learn how to build a high-performing strategy today! - Published: 2024-09-05 - Modified: 2025-05-07 - URL: https://moosend.com/blog/halloween-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Halloween email marketing is like the spooky love child of Halloween fun and savvy marketing—and it's something you want to pay attention to. But why should you care about this little Frankenstein of a strategy, and what can it do for you? Well, here's the deal: Email remains one of the most powerful ways to engage with your audience, offering the perfect platform to share content that nurtures and converts. Meanwhile, Halloween is a massively popular holiday, with people going all out for everything spooky and fun. So, when you bring Halloween and email marketing together, you've got a match made in (haunted) heaven. In this guide, we'll dive into why this combo works so well and how you can craft a strategy that makes the most of it. Is Email Marketing for Halloween Worth It? Halloween might not carry the same weight as Thanksgiving or Christmas when it comes to traditions and expectations, but it still packs a punch in the retail world. While it’s a more laid-back, family-friendly holiday, the excitement and fun of Halloween lead to a spike in sales that shouldn't be ignored. According to Halloween marketing stats: In 2023, more than 70% of consumers celebrated Halloween in the U. S. (Statista) Last year, Halloween spending was estimated to reach a record $12. 2 billion. (NRF) The most popular costume shopping destination for Americans remains Amazon, followed by Specialty costume stores, Target and Walmart. (Statista) In 2023, consumers spent $108. 24 on festive Halloween items on average. (NRF) Brands dropped their Halloween collections as early as in later June in 2023. (Axios) This data indicates that Halloween's popularity and spending in the U. S. are on the rise, with early shopping trends, significant consumer participation, and high spending on festive items, especially online. Holiday-themed emails are your ticket to engaging your audience, offering exclusive deals, and motivating them to take action. If you want to be ready to create a killer strategy, make sure you have a reliable email marketing tool in your arsenal like Moosend. Choose the right plan, pick a Halloween template, and let the spooky magic begin! How To Build Your Halloween Email Marketing Strategy Below, you'll find some simple, actionable steps to combine Halloween and email marketing. 1. Plan your Halloween email campaigns When you decide to boost your revenue through holiday campaigns, you must plan their carefully by adding them to your email marketing calendar. Targeting only the 31st of October won’t be ideal for engagement and conversions. The best way to get more sales is to create a series of holiday emails, find the best time to send them (e. g. , pre-Halloween period) and give the right incentives, such as discount codes and limited-time offers. Adding your spooky campaigns to your calendar will allow you to create a consistent schedule that will nurture and convince your audience to act. To help you out, here are the best and worst sending times to plan your campaigns: Best day and time: Thursday and Tuesday – 8 am to 9 am Worst day and time: Saturday and Sunday morning – 6 pm to 5 am With these in mind, you can effectively plan your sending times for your campaigns during the spooky time of the year, leading to an amazing Halloween day. Below is an example of an email calendar with potential Halloween email campaigns you can add: Additional resources: Need a calendar to organize your campaigns? Grab our free email marketing calendar template to keep everything nice and tidy! 2. Choose a Halloween email design After setting up your holiday calendar, it’s time to design your email marketing campaigns. To do it the right way, you’ll need advanced email software like Moosend to offer you the right tools for the job. Why? Because a plain campaign isn’t going to cut it. For the ultimate spook, you will need animated GIFs, videos, high-quality visuals, graphics (spider webs, haunted houses, jack-o-lanterns, etc. ), and countdown timers. Starting with your design, you can use your platform’s Halloween email templates (or import some) to save valuable time and effort. Opt for simple layouts that are both spooktacular and easy to customize. Since Halloween is more of a visual holiday, choose templates that favor graphic elements and images to wish your audience a Happy Halloween and mesmerize them. Moreover, choose designs with a balanced color scheme to make your calls-to-action (CTAs) stand our. Here’s an example from Moosend’s holiday newsletter templates with the right Halloween colors and scary visuals: Try it To save your design and send it to your email list, you need to sign up for a Moosend account. Then it’s time for some serious trick-or-treating using your boo-tiful Halloween newsletter. 3. Create spooky email copy and visuals As mentioned before, Halloween campaigns favor visuals to communicate the spooky message. Nevertheless, adding targeted email copy is crucial to converting your subscribers at first glance. To make it work, you need to: Use Halloween-themed language: Incorporate spooky words, puns, and phrases that resonate with the holiday, like "spooktacular deals" or "fang-tastic offers. " Create urgency: Use phrases like "Limited time offer! " or "Hurry before it vanishes! " along with countdown timers to encourage immediate action. Be actionable: Use clear, direct calls to action, such as "Shop Now," "Get Your Costume Today," or "Claim Your Discount. " Highlight the value: Clearly communicate the benefits of your offer, whether it’s savings, exclusivity, or something unique to Halloween. Personalize: Use the recipient's name or past purchase behavior to tailor the message, making it feel more relevant and urgent. Use Halloween emojis: Add Halloween-themed emojis like , , or to make your emails stand out in crowded inboxes. Here’s an email copy example from Guess to show you how it’s done: Subject line: Halloween's coming This Halloween campaign example combines short copy, and eye-catching visuals. They also used the power of GIFs to increase the effectiveness of the copy and showcase more products. Last but not least, don’t forget about your CTA button copy. Add actionable language to motivate users to click and highlight the benefit. 4. Write Halloween email subject lines A good email subject line will determine the overall performance of your campaign. But how do you create Halloween subject lines that will give you the desired open rates? First of all, Halloween is the only time of year when worse can be better. A cringe-worthy pun about monster savings, a spooktacular result, or a fangtastic offer is right for the spirit of the holiday season. Also, puns are a good choice as people will welcome them with a smile. While you let corny subject lines work their magic, don't forget to highlight your offer and the benefit of getting your product. Here are some classic Halloween email subject lines to help you out: 40% Off Halloween Prints Is Getting Away (MeUndies) BOO! Get 20% off everything! (Topshop) Trick or Treat – All-New Cat Toys! (Meowingtons) Ha-ha-Halloween costumes (Pinterest) Don’t let Halloween sneak up on you! (Modcloth) Halloween Treats, Tricks, and Tipples: Order now (Fortnum & Mason) Get Halloween READY (EM Cosmetics) Email marketers should get creative with subject lines to intrigue their audiences with memorable and fun headlines! Of course, to maximize your efforts and see your email metrics fly high, align your subject line with your email copy to provide a seamless experience like Bellami Hair: Subject line: Transform with 4 BELLAWEEN Looks Remember, the rules of good subject lines are simple: Keep them short enough to be mobile-friendly Leverage Halloween-themed emojis Make your offer straightforward Highlight the value for the consumer If you find yourself in need of help, you can always grab a subject line Tester like Refine to check the performance of your creations and improve your email marketing metrics! 5. Prepare post-click Halloween landing pages After creating Halloween-related email campaigns, you need to lead your audience to branded landing pages. This will give them a fun, continuous experience and make your email content more engaging and targeted. The recipe for success is to use similar email content and visuals to promote continuity between your Halloween email marketing campaign and your website or landing page. Here's a very simple example from Bath & Body Works' website: This visual matches their email design perfectly, creating a sense of continuity between the email and website experience. Also, did you see how the brand uses GIFs here to showcase several products? While Halloween-ifying your website is a great way to share the holiday spirit, creating dedicated landing pages with spooky elements will give your shoppers an unforgettable experience and minimize distractions. Further reading: Need a few templates to get started? Here are some great landing page templates to create your spooky pages! 6. Offer Halloween-themed products Halloween is the perfect opportunity to get your customers to make a purchase regardless of the product. How? With amazing discounts, of course. If your business is “Halloweenable,” consider themed special offers that will magnetize your customers. If not, don’t worry—every product can be made “Halloweenable” with a bit of creativity. Think about how you can incorporate spooky themes, colors, or packaging into your offerings, or create limited-edition versions of your products with a Halloween twist. Here's a perfect example from MeUndies: Subject line: 3 New Halloween Prints MeUndies has aced their spooky campaign by partnering with Disney to create a limited-edition "The Nightmare Before Christmas" collection. This collaboration perfectly aligns with the Halloween season, making it an excellent way for the underwear brand to promote their products while tapping into the Halloween spirit. 7. Target specific customer segments Halloween isn't just about October 31st—the shopping frenzy often begins in September and can extend well beyond the holiday. In fact, 41% of shoppers start searching for Halloween deals and products before October even arrives. This means that starting your Halloween email marketing early is crucial. To maximize the spooky season, it's essential to target the right audience at the right time. Effective segmentation is one of the best email marketing tactics you can use. It allows you to deliver tailored messages that resonate with different groups, increasing engagement and conversion rates. Since Halloween is celebrated differently across age groups, creating segment-specific campaigns is key. For example, Guess effectively targets parents with Halloween-themed emails, ensuring their content is relevant and impactful. To leverage the spooky season to the fullest, you need to target the right people at the right time. Segmentation will give you the targeting you need to send the right messages. And, it’s one of the simplest email marketing tips in the book you can follow. For instance, here’s a Halloween email example from Coborn's targeting parents and their kids: Subject line: Trick-Or-Treat! It’s time to EAT! This Halloween email is a great example of targeting different segments of your email list by appealing directly to parents who are interested in family-friendly activities. By offering a Halloween-themed virtual cooking class for kids, the email effectively engages parents who are looking for fun, educational, and festive activities to do with their children. And the best part? Coborn's can offer lists of products to use or used during the class to create more fun activities at home. 8. Plan a grand Halloween sale Holding flash sales throughout the month can allow you to build urgency and scarcity into the seasonal awareness your customers already have. Here’s how Fenty Beauty does it: Subject line: No tricks, just treats with 25% OFF select items Flash sales can be highly effective when integrated into an omnichannel marketing strategy, especially for attracting new customers. However, their long-term profitability can be uncertain. For instance, a flash sale by CaseMate saw a 236% revenue increase but didn’t demonstrate lasting profitability. In Halloween email marketing, the focus is often on boosting brand awareness and encouraging repeat purchases. To enhance your efforts, consider integrating different channels like social media to notify customers when a sale is about to start. For example, you could: Offer an exclusive promo code to email subscribers to boost newsletter signups and drive sales. Use a two-part discount code, sent via email and Twitter, where each part gives 15% off, but together, they provide a 30% discount. This strategy not only engages customers across multiple platforms but also encourages them to stay connected with your brand. Clever, right? 9. Reward customer loyalty Do you have a loyalty program? If yes, you can Halloween-ify it and offer your loyal buyer addition perks, like double points. If not, it’s time to consider one. Retaining existing customers is often more profitable than acquiring new ones. Plus, loyal shoppers are more likely to spend more on your brand, and may recommend you to their friends, boosting your reach and sales. Source To adapt this email marketing best practice for the spooky season, make sure to craft Halloween-focused campaigns that offer true value to your VIPs. Don’t send your loyal shoppers the same deals and discounts you deliver to the rest of your mailing list. Instead, plan a campaign that will make them feel special. Here’s a loyalty email example by H&M, informing customers about the points they’re going to earn during Halloween: 10. Integrate social and email marketing Email marketing is highly effective, but it can reach its ultimate form when combined with other channels. For instance, when you take email and integrate it with social media marketing, you can plan a Halloween marketing campaign that will elevate your seasonal marketing strategy by far. For X Use Cards They are designed to let your followers sign up without leaving the social platform. Using a Halloween form is a fantastic opportunity to power cross-channel marketing with urgency, scarcity, and relevancy. Asking your X followers to join your email list takes advantage of the trust you’ve built on social media to establish a deeper level of engagement. For Facebook The platform has a ‘subscribe’ button, allowing a one-click email subscription from your profile page. You can also use Facebook Custom Audiences to target your subscribers more effectively. Moreover, consider adding social buttons and sharing links to your emails to encourage your subscribers to share your content across social channels too. Here’s a simple Halloween email and social media cross-promotion example by Meowingtons: Alternatively, try embedding video in your emails or social feeds in landing pages and emails. Lastly, remember that even though social attribution is harder to track compared to email return-on-investment (ROI), it's getting more effective as additional metrics become more available. 11. Use email marketing automation Chances are, some of your customers would rather enjoy the cozy vibes of autumn with a pumpkin-spiced drink and a good book, instead of embracing the spooky Halloween spirit. To cater to different preferences, consider creating email workflows that focus on the warmth and charm of autumn rather than the frightful festivities. For instance, craft emails that highlight fall-themed products, special discounts, and the cozy comforts of the season. This approach helps attract those who aren't into Halloween but still want to enjoy the seasonal offerings. Brands like Society6 excel at this by focusing on autumn aesthetics in their email campaigns, appealing to customers who prefer the softer side of the season while still encouraging them to shop and engage with your eCommerce store. Subject line: Final Hours of Our 30% Off Autumn Sale To create Halloween campaigns, you need an email marketing automation tool with a user-friendly workflow editor. Moosend’s platform will allow you to create smart, automated workflows based on customer data, using pre-made recipes. You can try out the feature by signing up for a free account. Automate your emails 12. Leverage user-generated content There’s nothing more effective than user-generated content for driving social proof and engagement. This is very important for Halloween. Just think that consumers are likely to have a circle of friends with similar tastes and ages. So anything you can do to get them to share their costume ideas, Halloween cookies, cozy purchases, great deals, or kitschy giveaways with their friends is vital. The key to this is to collect and integrate user content into your emails and social posts. Here’s an example from Tesco’s Youtube channel: Posted on Facebook, the video showcases Tesco products used to create Halloween effects. Viewers were then directed to how-to pages that teach readers how to achieve similar effects. Pain points solved, customers entertained, and purchases encouraged. That sounds like a win! To take advantage of this practice, create engaging YouTube videos with your customers and add them to your emails to please your subscribers. Also, don’t forget to invite your audience to share their experiences with your products on social using specific hashtags. Remember that the more you involve your customers in your marketing, the more effective it will be. So go out there and take advantage of user-generated content. It’s a Halloween miracle. 13. Create interactive emails For a fun twist, you can create engaging email campaign featuring a "Spin the Wheel" game, where subscribers can play to win discounts or prizes. This interactive approach can boost engagement and make your emails more memorable. As you can see below, MAC's "Spin the Wheel" Halloween email allows subscribers to spin for a chance to win up to 30% off, making the email not just informative but also engaging and rewarding. 14. A/B Test for next Halloween To optimize your Halloween email campaigns for next year, consider implementing A/B testing to identify what resonates best with your audience. By testing different elements such as subject lines, visuals, CTAs, and send times, you can gather valuable data on what drives engagement and conversions. This process will help you refine your strategies based on real customer behavior, ensuring that your campaigns are more effective and tailored to your audience’s preferences, leading to better results in future campaigns. What Are the Best Halloween Email Campaigns to Send? The best Halloween email campaigns are those that effectively capture the holiday spirit, engage your audience, and drive action. Here are some types to help you with your email planning. Spooky-themed promotions: Create a sense of urgency with Halloween-themed discounts or flash sales. Use spooky language and visuals to tie into the holiday, such as “Frighteningly Good Deals” or “Scary Low Prices. ” Mystery sales: Offer a surprise discount revealed only when the customer opens the email or clicks through to your site. This adds an element of excitement and encourages higher open and click-through rates. Exclusive early access: Offer loyal customers or subscribers early access to Halloween deals or limited-edition items, enhancing engagement and driving early sales. Educational emails: Share Halloween tips, recipes, or DIY ideas that incorporate your products, providing value while subtly promoting your brand. Post-Halloween campaigns: Don't forget to capitalize on the post-holiday period by offering clearance sales on Halloween products or discounts on items that can be repurposed for other occasions. Try this Additional Resources Below, we collected all of our email marketing for Halloween resources you can use to build your strategy. Halloween Email Subject Lines To Boo-st Sales Free Halloween Email Templates Halloween Email Newsletter Examples + Best Practices Halloween Website Ideas To Increase Conversions Halloween Email Marketing To Die For Using email marketing is the perfect tool to generate more revenue, but it works best when it is done as part of a comprehensive strategy. To succeed, make substantial offers, build social engagement, and social proof as a part of your plan, and Halloween could be the season where you grow your list, your revenue, and your business. Now that you’ve read some good strategies for increasing your ROI during Halloween, it’s time to apply them. And don’t forget to grab the tools to make it happen. Create your free Moosend account today to simplify your email creation and deliver the best experiences to your audience, spooky and not. Now get ready to boo-st your sales! FAQs Simple answers to common questions. x 1. When should you send Halloween emails? Start sending Halloween emails as early as mid-September. This allows you to capture the attention of early shoppers who are already planning their Halloween festivities. You can gradually increase the frequency of your emails as the holiday approaches, peaking in the week leading up to Halloween when consumers are most likely to make last-minute purchases. 2. When should I start marketing for Halloween? Begin your Halloween marketing efforts in early September. Many consumers start searching for Halloween deals and planning their purchases well before October. Starting your campaigns (emails, social media, or on-site) early gives you the advantage of reaching these early planners and building anticipation as the holiday draws near. --- ### How To Create An Email Marketing Calendar In 2025 [+Template] > Need to plan your email marketing calendar but don't know how? Here's how to do it and a pre-made template to get started! - Published: 2024-09-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-calendar/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner A well-planned email marketing calendar is your ticket to engaging your audience and keeping your marketing team organized. With a consistent schedule, you’ll build trust and keep your brand top of mind. Plus, it allows you to plan a variety of emails—newsletters, promotions, and personalized messages—so your content stays fresh and relevant. In this guide, we’ll cover the key components of an email calendar, how to set it up effectively, and some essential tools to help you out, from creation to scheduling. What is an Email Marketing Calendar? An email calendar is a vital tool for organizing your email marketing campaigns, detailing what needs to be delivered and who is responsible for each task. It should be updated regularly so your marketing team knows exactly what to do and when. In a nutshell, a calendar will streamline your email marketing strategy, keeping everything on track and well-organized. Email Marketing Calendar Components The easiest way to organize your email calendar is with an Excel spreadsheet or Google Sheets document. You can add all the necessary details and share the file with your colleagues and team members. Your calendar should include: Campaign name Email owner Campaign status Target email list Send time Below you can see a simple example of an email calendar: Email Calendar Template If you’re not a fan of starting from scratch, you can use free email calendar templates. To help you out, we’ve created one just for you. For the full version, click the button below and make a copy. Then, customize the template to fit your needs by adding or removing elements. Get the template How to Create an Effective Email Marketing Calendar Below, you’ll find the essential steps to create your email calendar and make your email marketing efforts easier. 1. Decide what email campaigns to send When starting email marketing, the first step is to decide what types of emails you want to create and send. Your choice of campaigns shouldn’t be arbitrary. For example, B2C organizations often focus on product-oriented campaigns with deals, discounts, and more, while B2B businesses may have different needs. Let’s explore the most important email types and workflows you can set up for both to give you an idea. For B2C companies: Weekly email newsletters New product launches Promotional emails Seasonal campaigns Here’s a product launch email marketing campaign by Patagonia: And here are the most popular emails for B2B organizations: Blog content promotions Email surveys Free trials and follow-ups Webinars Below you can see a webinar marketing email example by Growthhackers: In addition to industry-specific emails, companies should deliver essential messages to nurture and convert their email lists. Here are the key emails that both B2C and B2B marketers should set up: Welcome emails Re-engagement campaigns Confirmation messages Announcement campaigns You can create all of the above with an advanced email marketing automation tool like Moosend or Mailchimp. 2. Create a tab with important holidays To stay on top of things, you can also create a separate tab in your email marketing calendar to track key dates you can target. You can find a dedicated holiday section in our email calendar template: Get the template For example, you can plan email campaigns around Mother’s Day, Valentine’s Day, Black Friday, Christmas, and more. Here are a few helpful resources to help you with your seasonal email campaigns: A Step-by-Step Mother’s Day Email Marketing Guide Black Friday Email Marketing: Strategy & Tips Top 20+ Christmas Email Marketing Examples Need a helping hand with your email designs? Make sure to choose a dedicated holiday newsletter template to save time and effort! 3. Assign email owners While it might seem feasible for one person to handle every email marketing campaign, assigning different team members to specific emails is more efficient. By giving each campaign a designated owner, you’ll save time as they can create content faster. This approach also allows team members to understand how to craft emails that effectively convert your audience. For example, assigning Mary to your promotional and product launch campaigns will allow her to focus on this type of email and improve the effectiveness of these messages. As a result, you'll build an efficient email marketing funnel that will run smoothly. But how do you find the right people for each campaign? Just make sure that all of your email owners: Know how to use your email marketing service Are aware of the objectives of each campaign Have knowledge of the target email list and their pain points After you find the best person for the job, you can start setting your marketing goals. Tip: To have better team control and encourage team collaboration, it would be useful to use team collaboration software. These tools will save you from potential problems and increase employee productivity. 4. Set goals for each campaign Speaking of goals, once you’ve decided on the type of content and emails you want to send, you need to set specific marketing objectives. Goal-setting is a crucial component of a successful email marketing strategy. Start by creating SMART goals for your email campaigns. This model helps you clearly define what you want to achieve, how to do it, and, ultimately, assess whether you’ve met your objectives. Source Now let’s see an example. SMART Goal Summary: I will create an email campaign for my new product launch. Specific: I'll craft an email message to promote my business’s new product. Measurable: The goal is to increase brand awareness, excite my customers, and solve their pain points. Attainable: We can promote our new item by creating an engaging email campaign for our subscribers and potential customers. If we make the message intriguing, our email list will click on our call-to-action and check it out. Relevant: I want my email marketing team to create a campaign that speaks to our target audience, communicating the immediate benefits of acquiring the new product. Time-bound: The campaign/s should be created and scheduled before and after the new launch to get more people interested and lead them to action. After performing this simple task, you can add your objectives to your email marketing calendar for your team members to see: 5. Find the best time to send your emails The next step in organizing your email campaign calendar is to determine the best send dates and times. To do so, you need to consider a few things first, like your: Subscribers’ age and gender Recipients’ device Email list time zone This will help you find an efficient sending schedule for your audience. And while this process is more of a trial and error, you can rely on existing data to help you develop a consistent plan. For instance, here are some of the best and worst sending times and days to help you out: Best day and time: Thursday - from 9 am to 11 am. Worst day and time: Saturday - from 4 pm to 5 am. This info should be included in your calendar view by your email owners, so you know when your campaigns roll out: Also, this process will allow you to check your sending time consistency and create a high-performing content marketing strategy to nurture and convert your audience. 6. Target the right segment I’m sure you’ve already heard about the power of email segmentation. If not, this process allows you to divide your email subscribers into focused groups based on similar interests. For instance, you can segment your audience according to demographics, location, age, gender, etc. The goal is to create groups of people with common interests and then leverage the data to send them targeted messages. For small businesses and eCommerce stores, this will power up your engagement efforts and allow you to target your email list with the right message at the right. You can create a variety of customer segments right from the start. All you need to do is add the necessary fields in your newsletter sign-up forms. As you can see, Bulgari manages to segment their new subscribers by dividing them according to: Their location (Country - Region) Gender (Title) and marital status for women (Ms. /Mrs. ) Interests (Jewellery, Watches, etc. ) Using this type of customer data will help you target each stage of the customer journey more effectively and create an email marketing plan that will perform! 7. Craft compelling email subject lines After setting your goals, selecting your campaign types, and segmenting your list, you can start working on your emails. The first and most important step is crafting an intriguing subject line that drives high open rates. Since your subject lines affect your engagement, you should add them to your email calendar. This way, you can track what you’ve sent and avoid repeating similar lines that might bore your audience. To ace your subject lines, you need to: Add actionable language Show the immediate benefit Keep them short (40-50 characters) Avoid spammy words and use urgency If subject lines are a challenge for you, consider using a subject line tester to help out. For example, Refine is a tool that analyzes your copy’s performance and offers valuable tips to boost your open rates. 8. Design valuable email content Once your subscribers click on your campaigns, they need to find a message that’s worth their time! Tap into your creativity and email copywriting skills to craft compelling content that guides your audience toward the desired action. Here are a few key points to keep in mind when crafting your messages: Personalize your content to appeal to your subscriber Use clear and actionable language Add a straightforward CTA button Highlight the immediate benefits When you are done, you can add your email content to your email marketing calendar: Adding an Email Content column will allow you to check what your audience receives and make your feedback process and proofreading efforts easier. On top of that, you can copy-paste the content and use it to create seamless landing pages for your email list. That's two birds with one stone. 9. Update the status of your campaigns Keeping your calendar up-to-date is one of the most time-consuming tasks you’ll come across. However, if you don’t want to have an underperforming calendar, you need to frequently update your data, and more specifically, your campaign status: To avoid confusion, make sure to label your completed campaigns with “Sent” (or any other indicator). Also, you can schedule future campaigns and add those you plan to send to keep your team informed about your email marketing plan. Need help scheduling your emails? Moosend’s email tool will allow you to set a specific date and time for your messages. You can try the feature by signing up for an account and heading to Schedule Delivery, where you can select the date, time, and time zone. Try Moosend 10. Measure campaign performance Until now, we've seen the important elements of a great email marketing calendar. To take it a step further, you can also include additional data to give your team an overview of their email campaign performance. To do so, you need to track important email metrics like your email open rate, click-through rate, conversions, and more. This information will help your email marketers improve their creations, from the subject lines to the email content. Above, you can see some of the most popular email campaign metrics you can include in your calendar, including device type and unsubscribes. Of course, you can add any indicators you like according to your goals. For instance, you can also insert your: Email deliverability Leads generated from each campaign Revenue earned per email Click-to-open rate 11. Add your A/B testing results Improving your campaign performance is essential for boosting engagement and achieving revenue goals. Use A/B testing to identify the best elements for your audience. Testing different versions of your subject lines, content, and visuals will reveal what resonates most with your recipients. Document the results in your email calendar, along with the data collected, to refine future campaigns. Essential Tools for Your Email Marketing Calendar Now that you know how to create an email campaign calendar that’s more organized than Marie Kondo’s apartment, let’s explore a few marketing tools to help streamline your efforts. Moosend - Schedule Email Delivery Moosend is your friendly email marketing platform, allowing you to create, automate, and send your campaigns to your audience. The tool will allow you to craft beautiful and responsive emails using a drag-n-drop builder with advanced elements. On top of that, it will give you the ability to schedule your emails. This means that you can plan your email campaigns through the editor, select your recipients, and schedule them for a later date and time. Best features Schedule delivery option Email preview and delivery testing tools Real-time reporting and analytics Automated workflows and pre-made recipes Pricing: Moosend features a free trial you can try by signing up here for unlimited email campaigns with up to 1,000 subscribers. Paid plans start at $9/month, giving you access to the SMTP server, landing pages, team members, and more. Google Sheets - Plan Your Calendar Google Sheets allows you to organize your schedule and data in simple spreadsheets. You can use the tool for free when you create a personal Gmail account or find it in Google Workspace (formerly G Suite) for Businesses for additional security and team control. Google Sheets is a simple tool to help you plan your email marketing calendar; it is accessible and easy to use. Best features Share with your team members Built-in formulas and conditional formatting Variety of add-ons Excel compatibility (Chrome extension or app) Pricing: Google Sheets is free to use along with Docs and Slides when you register for a Gmail account. For businesses, Google Workspace paid plans start at $6/user/month with the Business Starter. Trello - Email Calendar Planning & Visualization Trello is a content management tool that will help you visualize your email calendar through lists and cards. You can create and share boards with your teammates. What’s more, it sports an array of built-in automation features, allowing you to streamline project management and minimize tedious tasks. Best features Multiple boards Easy-to-set-up workflows Codeless automation Integrations with various apps Pricing: Trello is free for individuals or teams who want all the simple functions to nail their projects. Then, paid plans start at $5/user/month with the Standard, offering more features. Zapier - Data Exchange Between Apps Zapier is an automation tool that will help you integrate your favorite apps. Through Zaps, you can exchange data between your applications and streamline your efforts. For your email calendar, you can set up a variety of workflows that will send data directly to your Google Sheets, keeping everything organized and up-to-date without having to add it manually. Best features Integration with more than 3,000 apps Easy-to-set-up workflows Variety of triggers and actions Pricing: Zapier has a free plan for 100 tasks a month and 5 Zaps. Then, pricing starts at $29. 99/month, giving you 750 tasks and 20 Zaps. Jotform - Email Marketing Calendar Templates Jotform is an online form builder tool that also offers various templates you can use to build your email calendar, social media calendar, or marketing plan. The tool will allow you to customize your template and add new columns and rows to create a calendar that will have all your data. Best features Various table templates Integrated calendar Online form builder Pricing: Jotform has a free plan you can use for 5 online forms. For more, you need a paid plan, starting with the Bronze at $39/month, the Silver at $49, and the Gold at $129 per month. Plan Your Email Marketing Calendar An organized email calendar will help you create a high-performing email marketing strategy that will work on autopilot. To make it successful, follow the steps outlined above and use helpful tools like Moosend, which you can try for free, along with Google Sheets, Trello, and others to streamline your process and simplify campaign management. Additionally, it's important to keep your email and content calendars in sync to ensure consistent messaging and timing across all channels. If you need some help with your calendar, you can easily grab and customize our email calendar template. With that in mind, it’s time to create the best calendar for your newsletters. FAQs Below you'll find answers to some common questions regarding email calendars. 1. How do I make an email marketing calendar? Start by listing all your planned campaigns and key dates. Use a tool like Excel, Google Sheets, or a dedicated calendar software to organize this information. Include details like campaign names, email owners, target audiences, and send dates. Update the calendar regularly to keep your team aligned and ensure timely delivery. 2. How do I schedule an email marketing campaign? Scheduling an email marketing campaign involves selecting the right send date and time for your audience. Use your email marketing platform to set up automated sends, ensuring your emails go out when they’re most likely to be opened. Consider time zones, audience behavior, and campaign goals when deciding on your schedule. 3. How does an editorial calendar differ from an email calendar? An editorial calendar outlines the overall content strategy, including blog posts, social media updates, and other content types. An email calendar, on the other hand, focuses on your email marketing campaigns. Syncing these calendars ensures consistent messaging and timing across all channels, helping to create a cohesive and effective marketing strategy. 4. What are the 7 email marketing strategies? The 7 key email marketing strategies include: Segmentation: Divide your audience into specific groups for targeted messaging. Personalization: Tailor content to individual recipients for higher engagement. Automation: Use automated workflows to send emails at optimal times. A/B testing: Test different email elements to find what works best. Mobile optimization: Ensure emails look great on mobile devices. Content creation: Provide valuable, relevant content to your audience. Analytics: Regularly analyze email performance and adjust your strategy accordingly. --- ### Top 9 Flodesk Alternatives In 2025 [Compared] > Is Flodesk letting you down? Here are the best Flodesk alternatives, like Moosend, Brevo, and Mailchimp, to get back on track. - Published: 2024-09-03 - Modified: 2025-04-01 - URL: https://moosend.com/blog/flodesk-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If you are looking for Flodesk alternatives to get your strategy back on track, you’ve come to the right place. Today, we’ll explore Flodesk’s best competitors to help you find a tool to cover your email marketing and marketing automation needs. From intuitive email builders and templates to advanced reporting and responsive customer support, here are the best email marketing tools to consider. Disclaimer: The information below is accurate as of August 2024. Why You Should Consider a Flodesk Competitor Flodesk can be a great fit for some businesses but it comes with major limitations. Here is what makes most users switch from Flodesk: No robust email tracking Unsatisfactory customer service Limited features compared to other ESPs Non-functional integrations Not as customizable as expected Alternatives to Flodesk by Use Case Before we take a thorough look at them, here are each tool’s best use cases: Moosend - Best user-friendly solution with advanced automation ActiveCampaign - Best for creating sophisticated workflows (advanced users) Brevo - Best for combining email marketing with SMS Constant Contact - Best for managing events Klaviyo - Best for multi-channel eCommerce marketing Mailchimp - Best for A/B testing Drip - Best for small eCommerce businesses MailerLite - Best for selling digital products GetResponse - Best for creating sales funnels Best Flodesk Competitors: Comparison Here is a quick comparison table with the top email marketing solutions that can fill the gaps left by Flodesk. Free plan/Trial Pricing Unique Feature Flodesk 30-day trial $38/month Sales pages Moosend 30-day free trial $9/month Product recommendations ActiveCampaign 14-day trial $19/month Advanced automation Brevo (formerly Sendinblue) Yes (limited) $9/month SMS & WhatsApp campaigns Constant Contact 14-day trial $12/month CRM system Klaviyo Yes (limited) $20/month SMS and email integration Mailchimp Yes (limited) $20/month Advanced A/B testing Drip 14-day trial $39/month In-app insights MailerLite Yes $10/month Email verification tool GetResponse Yes (limited) $19/month Sales funnel tool Now let’s take a more thorough look at them. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, Small businesses, Startups, Entrepreneurs Unique feature: Product recommendation feature Moosend is an eCommerce-friendly email marketing and marketing automation tool that business owners can use to power up their marketing and sales. This Flodesk alternative has an intuitive drag-and-drop email builder and fully customizable newsletter templates to create the perfect promotional email design. Along with email, you also have a landing page and form builder to expand your email list. Regarding eCommerce AI, one of Moosend's best features, the email service provider offers you contact tracking and segmentation to engage your audience more effectively and deliver experiences tailored to their needs. Moreover, Moosend’s powerful workflows match every growing eCommerce business. You can use the cart abandonment email automation feature to recover lost sales or set up upsell and cross-sell campaigns to boost your average order value. You can also create shoppable email campaigns through the product recommendations feature in the email builder. Let the tool adjust your email content to give your shoppers what they want and personalize their experience for greater engagement and conversions. Lastly, you can benefit from Moosend’s SMTP server to deliver transactional emails into your customers' inboxes without paying any additional fees. And with an email deliverability score of 98%, your messages will always reach your audience. Moosend Features Advanced drag-and-drop editor Responsive email newsletter templates Advanced email automation Transactional email campaigns (SMTP server) Real-time reporting and analytics Landing page and newsletter signup forms Integrations with popular apps like Zapier, WordPress, and Woocommerce Pros Advanced marketing automation (yet easy to implement) High email deliverability Affordable pricing plans Cons Forms aren't fully customizable Further reading: For more about the platform, you can read Forbes' full Moosend review. Pricing Moosend’s contact-based pricing starts from $9/month for 500 contacts with the Pro plan. With the Moosend+ plan, you can add the enterprise-level features that you need to your custom plan. Like Flodesk, Moosend lets you send unlimited email campaigns and create workflows, popups, and landing pages. Nevertheless, the more advanced functionality and eCommerce-oriented features will let you power up your marketing much more efficiently. To give this Flodesk alternative a go, register for the 30-day trial and check out the features yourself. Try Moosend for free 2. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day trial Best for: SMBs, Publishers, Agencies, eCommerce Unique Feature: Advanced automation If you want a competitor with advanced functionality and powerful automated workflows, then ActiveCampaign may be what you need. This tool will give you access to an email marketing and workflow builder to create intriguing messages for your audience and then deliver them at the right time. Along with the personalization and segmentation features, you can also craft powerful automated sequences with promotional offers, restore your lost revenue from cart abandonment, and give your new customers a welcome series they will remember. Transactional emails are also available. However, compared to other platforms that include them in their plans, like Moosend, ActiveCampaign offers them separately through Postmark. The starting price is $15/month for 10K transactional messages. There's an extra charge if you exceed this limit, so pick your plan carefully. Lastly, to further grow your eCommerce business, ActiveCampaign will equip you with a CRM tool and let you connect your customers across all channels for a more seamless experience. The available integrations with popular eCommerce platforms, such as Shopify, BigCommerce, Woocommerce, etc. , will allow you to streamline your operations and build an efficient stack for your store. ActiveCampaign Features Large number of pre-made email templates Powerful automated workflows CRM feature to power up sales Advanced campaign reporting Landing pages and forms Integrations with eCommerce platforms Pros Comprehensive sales CRM Huge library of pre-made automation recipes Cons Complex for basic email campaigns Steep learning curve Further reading: For a deep dive into the tool, you can check our ActiveCampaign review. Pricing ActiveCampaign’s pricing is $19/month for the Starter plan with 1,000 subscribers. For more functionality and tools, the Plus, Pro, and Enterprise plans start at $59, $89, and $159/month respectively. This Flodesk alternative also offers a 14-day free trial period. If ActiveCampaign seems like an expensive alternative to you, you can always check some of its best competitors to find an affordable and equally powerful tool. 3. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: SaaS, Agencies, Startups, Enterprises Unique Feature: SMS marketing feature Brevo is a free Flodesk alternative with email and SMS marketing capabilities to power up your multi-channel marketing strategy. The marketing platform has a user-friendly builder to design email marketing campaigns for your audience. You can start from scratch or choose one of the available templates to save time. The builder is based on blocks, so you can drag and drop the elements you like to add. Moreover, another interesting feature is the 1-click product transfer. Shopify and Shopware users can select a specific product from their eCommerce store and then drop it into their email campaign. Thus, you will manage to craft promotional messages faster and avoid the tedious process of setting everything manually. Additionally, automation is part of the deal, offering you a visual workflow builder to set up customer sequences. You can build a unique series or use the pre-made workflows to save valuable time. Lastly, as mentioned above, Brevo has an SMS marketing feature to create special deals, share news, and more with your customers. You can also use the personalization feature to make your texts more personal and effective. Brevo Features Drag-and-drop email builder Personalized SMS messages Customizable email templates SMS & WhatsApp Campaigns Transactional emails through Postmark Customer support through email and phone Pros Solid automation options (for both email & SMS) Great CRM to manage your contact list Cons Expensive solution (extra cost for landing pages and removing the Brevo branding) Limited free plan Further reading: For more details, you can read our complete Brevo review. Pricing Brevo has three paid plans starting at $9/month for the Starter plan (basic functionality), and $18 for the Business. The Enterprise plan has custom pricing, so you need to contact sales. A free plan is also available but with certain limitations, allowing you to send only 300 emails daily. 4. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best for: eCommerce, Startups, Marketers, Non-profits Unique Feature: CRM feature Next on our list is Constant Contact, an email marketing solution popular for its event marketing tools. Event planners can benefit from the available features to increase their registrations and engagement through landing pages, email invitations, and social media. Apart from that, eCommerce businesses can also craft and automate email marketing campaigns through the email and automated workflow builders. Like the tools above, you also have at your disposal a variety of premade email templates and recipes to save time and effort. Regarding lead generation and sales, this competitor has a CRM system to keep your data organized. Along with lead scoring, you can discover your most engaged leads and target them with the right offers. The opportunity manager will also allow you to segment, nurture, and convert your buyers faster. Moreover, you can integrate Constant Contact with many other apps, including Stripe, Shopify, WooCommerce, BigCommerce, Magento, and more, to make your eCommerce store thrive and streamline your efforts. Lastly, if you want to keep track of everything on the go, this alternative has a mobile app you can use to manage your subscribers, edit campaigns, and more. Constant Contact Features Email template designer Drip campaigns Email list management Opportunity manager A/B testing (only subject lines) SMS marketing tools Pros Straightforward tool to create simple email campaigns Social media scheduling Cons Some email templates look outdated Limites A/B testing (subject lines) Further reading: For more about the platform, you can read our Constant Contact review. Pricing Constant Contact’s Lite plan starts at $12/month and gives you access to core features. However, for the automated email marketing tools, you need to upgrade to the Standard plan starting at $35/month. A 14-day trial is also available to try the platform before committing to a paid subscription. 5. Klaviyo Pricing: Paid plans start at $20/month, free plan Best for: eCommerce stores, SMBs, Enterprises Unique feature: SMS and email integration Among the best Flodesk alternatives, you’ll come across Klaviyo, an email marketing and marketing automation platform with an array of eCommerce-oriented features to power up your eCommerce business. Firstly, the service offers email and SMS marketing features to help you increase your engagement, nurture your leads, and turn them into customers of your brand. Regarding eCommerce email marketing, you have various customizable templates and pre-built workflows to make email creation and automation easier. Moreover, the personalization and segmentation features will let you send targeted messages to each customer based on their activity, including recently viewed products, items purchased, abandoned products, etc. This way, you will show them dynamic content tailored to their needs rather than generic offers. Regarding the SMS feature, Klaviyo will let you integrate the two channels for better customer engagement. You can send text messages about new products, welcome offers, back-in-stock items, and price drops to lead your audience to your website. Lastly, you can keep track of everything through the SMS reports and built-in benchmarks. Then, use the A/B Testing feature to optimize your campaigns. Klaviyo Features Email & SMS integration Drag-and-drop automation builder Personalized benchmarks 300+ pre-built integrations Customer profiles across channels Pros Advanced eCommerce functionality (especially for Shopify) Excellent reporting tools Cons Requires substantial email marketing knowledge to leverage its power Slow customer support Pricing Klaviyo has two paid plans, the Email, starting at $20/month, and the Email & SMS at $45/month, which comes with 1,250 SMS/MMS credits. The free plan is limited, allowing you to have only 250 subscribers, send 500 emails per month, and have 150 free SMS/MMS credits. Here, customer support is available for the first 60 days only. 6. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: SMBs, Agencies, eCommerce Unique Feature: Advanced A/B testing Mailchimp is a popular alternative to Flodesk, offering two different email builders to create your email marketing campaigns, a powerful workflow editor, landing page builders, and signup forms. Ecommerce store owners can also use the customer journey builder to create different paths and outcomes for their audience based on their actions and online activity. This way, you will manage to engage and convert them with the right content every step of the way. If you want to optimize your messages, Mailchimp has the right tools for the job. You can use the Content Optimizer feature to make your email copy more engaging and personalized through valuable suggestions. Also, you can leverage the advanced A/B Testing features to find the best variation for your audience. If you want to take it a step further, this alternative has a Multivariate testing option available in the higher plans. You can test up to 8 campaign variations at once and discover the perfect content match for your customers. Lastly, Mailchimp has numerous integrations with CRM, eCommerce platforms, and more to help you streamline your process. Mailchimp Features User-friendly email campaign editors Automated customer journey creator A/B Testing features Push notifications Behavioral targeting Pros Flexible email editor Customer Journey Builder Cons Charges for duplicate contacts Expensive pricing Further reading: For the full breakdown, you can read our detailed Mailchimp review and our Flodesk vs Mailchimp comparison. Pricing Mailchimp's new pricing for the Standard plan is $20/month for 500 contacts and 6,000 email sends. For the premium, you have to pay $350/month for 150K sends but 500 subscribers. There's also a free plan, but it only allows you to send 1,000 monthly emails (500/day). While Mailchimp offers ease of use and advanced capabilities, it can get expensive, especially if you take into account potential overage fees. If you want something more affordable, check out Mailchimp’s best alternatives. 7. Drip Pricing: Paid plans start at $39/month, 14-day trial Best for: eCommerce stores, Enterprises Unique Feature: In-app insights Another great Flodesk alternative you can consider is Drip, an email marketing service with an eCommerce CRM tool and marketing automation features to target your audience the right way. The user-friendly email builder allows you to craft an email marketing campaign easily. However, unlike other marketing solutions on our list, Drip has a very limited number of email templates you can customize. Regarding the automated workflows, the builder offers ease of use. You can choose from several triggers and actions to create multiple sequences for your audience, including welcome, re-engagement, and cart abandonment series. Moreover, you can also target your customers based on their online activity and purchase history. Lastly, while this platform is great for eCommerce stores, offering you all the right tools to power up your strategy, Drip lacks in the email testing department as it has neither spam nor design testing features to ensure your messages reach the inbox. Drip Features Automated workflow editor In-app insights Pre-built workflows Segmentation and personalization Email support Pros Advanced customer segmentation Great reporting and analytics tools Cons Missing native integrations (WordPress, Wix, and more) Steep learning curve Pricing Drip has only one paid plan, starting at $39/month for 2,500 contacts. You can book a demo with the company if you have a large email list. A 14-day free trial is also available to try out the platform. 8. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: eCommerce, Small businesses, Freelancers, Bloggers Unique feature: Email verification tool If you want a simple tool to get the job done, then you can try MailerLite. This Flodesk competitor is very easy to use, offering an intuitive email builder to craft your email marketing campaigns. You can create something from scratch or use one of the newsletter templates found in the library. Furthermore, landing pages and forms can help you build your email list or expand your existing ones. However, you will need the Advanced plan for the custom HTML builder and promotion pop-ups. Regarding automation, there are various tools you can use to target your audience. The workflow builder gives you many triggers and actions to set up the sequences you need. However, you will also need to upgrade your plan to use multiple triggers. Lastly, MailerLite has great email deliverability and even offers you an email list cleaning feature to keep your list free of addresses that may cause you problems in the future. MailerLite Features Drag-and-drop editor Pre-made newsletter templates Email verification feature Autoresponders Landing pages and pop-ups Pros Unsubscribe page builder Great email deliverability Cons No templates on the free version Missing some advanced segmentation options Further reading: For more about the platform, you can read our complete MailerLite review. Pricing MailerLite’s starting price is $10/month for 1,000 contacts. You need to upgrade to the Advanced plan for more functionality and tools, starting at $21/month. A free plan is available for 1K subscribers and 12K monthly emails. 9. GetResponse Pricing: Paid plans start at $19/month, limited free plan Best for: eCommerce, Small Businesses, Marketers Unique Feature: Sales funnel tool GetResponse is another email marketing platform with rich features to empower your business. From email creation to reporting and analytics, this competitor will give you everything you need to cover your marketing needs. As with the rest of the tools on this list, this alternative offers a simple email builder to create your next big campaign. Moreover, you can find a selection of responsive newsletter templates you can customize to save valuable time. Landing pages and forms are also part of the deal, along with basic segmentation. If you want more functionality, you need to get the Marketing Automation plan, where you’ll find event-based automation, advanced segmentation, contact scoring, and sales funnel software. And speaking of that, GetResponse has a dedicated sales funnel tool (formerly known as Autofunnel). Based on your goals, you can easily craft simple opt-in funnels, lead magnet funnels, or sales funnels. Lastly, it offers over 30 conversion-optimized scenarios to help your business grow. GetResponse Features User-friendly email editor Responsive email templates Sales funnels Landing page builder 24/7 customer support Pros Great landing page builder Pre-built sales funnel creator Cons Expensive to unlock eCommerce functionality Basic automation on the lowest tier plan Pricing GetResponse’s pricing starts with the Email Marketing plan at $19/month and the Marketing Automation plan at $59/month for more features. For the Ecommerce Marketing plan, you need to pay $119/month. A free plan is also available for 2,500 newsletters and 500 contacts. Additional Resources If you’re looking for resources to make an informed decision, check out the following posts: Best email marketing software for eCommerce businesses ActiveCampaign review Best email automation software Best Flodesk Alternatives In The Market In this post, we saw some of the top competitors you can check out to help you optimize your eCommerce email marketing strategy. Before you choose your next ally, we suggest you try the available free plans and trials to ensure it's the right fit for your eCommerce business. Moosend’s eCommerce AI and all-in-one marketing suite can be a great addition to your marketing stack. So why not try it by signing up for a free account today? Frequently Asked Questions (FAQs) Here are some frequently asked questions regarding Flodesk alternatives. 1. Which Flodesk alternative offers the best features for automation? There are several great Flodesk competitors with top-notch automation including Moosend, ActiveCampaign, and Klaviyo. Moosend has affordable and easy-to-implement automation, ActiveCampaign is a great fit for experienced users, and Klaviyo has more robust eCommerce automation options. 2. Are there any Flodesk alternatives that offer better deliverability rates? Compared to Flodesk, you'll have better deliverability rates with ActiveCampaign, MailerLite, Moosend, and Mailchimp. With the aforementioned services, you can rest assured that your email campaigns will land right into the inbox and not the spam folder. --- ### 10 Personalized Email Templates to Boost Sales and Conversions > Explore ten personalized email templates and campaign examples and grab your subscribers' attention through tailored experiences. - Published: 2024-09-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/personalized-email-templates/ - Categories: Email Marketing, Email Templates It’s Monday morning. Your customers are about to start their busy week. But first, they need to clear their inbox from unnecessary distractions. A few zestless scrolls and clicks later, they’ve kept emails that look interesting and moved the rest to spam. But where does this sorting usually rely on? While the sender and subject line are highly likely to affect this decision, there’s one extra element that makes a difference. You guessed it right–it’s personalization. The more an email speaks to their hearts, the higher the chances of taking it seriously. Below, you’ll find all the tools needed to nail email personalization and keep your emails away from spam, from personalized email templates to examples and best practices. Personalized Email Templates & Examples to Save Time Let’s explore some personalized email examples and HTML templates for different purposes to help you create personalized campaigns that yield high conversion rates: 1. Nurture leads/customers If you want to move a lead faster down the funnel, you need to make them feel special. For example, you can add their name inside the email or send dedicated content based on existing customer data. Let’s see some popular lead nurturing email types combined with customized email templates, easy to personalize. Educational emails Many businesses–especially in SaaS–need more effort to move leads down the funnel. They share resources, such as blog posts and case studies with their target audience based on the customer journey stage they’re into to speed things up. Webinars also belong in this category. Invite prospects to learn about a hot topic in your niche and explain how to use their product/services to tackle specific pain points. Headspace joined forces and created a great campaign to make customers and prospects feel valued: Subject line: Help us choose the next live meditation topic Source Why it works: They’ve included the subscriber’s name in the email intro. They invited readers to submit topics to include them as decision-makers in the process. The CTA (call to action) button stands out from the rest of the text to boost submissions and response rates. Here’s a premade template suitable for events and webinar invitations you can infuse with personalized elements. Add an RSVP button at a prominent place and information about the agenda and trainers to attract the right audience. Plus, you can create a similar landing page to generate new leads, too. Use this! Launch announcements Let customers and prospects know about your new features and how they’ll help them. Add social proof, such as testimonials to elevate your engagement metrics, including open rates and click-throughs. If you market your product or services to different buyer personas, customize your content, addressing the pain points of each one of them specifically. You can achieve this using customer segmentation or dynamic content. Here’s how MasterClass approached this: Subject line: Coming soon: Documentaries on MasterClass Why it works: The subject line reflects the email content–no need for second-guessing. They included additional recommendations, likely to appeal to subscribers. The CTA button is easy to find and written in actionable language. Instead of sending similar campaigns in bulk, which can also signal to spam filters that your emails are suspicious, personalize those campaigns based on subscriber preferences. So, customize the template below, add your brand elements, and get more traction. Tailor this! Re-engagement campaigns If you spot subscribers and prospects starting to disengage, you can send them a personalized email campaign to win them over. From sending incentives to asking for feedback, find what could bring those customers back on track and serve it to them diligently. Here, YouTube sent an email campaign to churn customers to convince them to come back: Subject line: Return to live TV that’s made for you Why it works: The subject line is written in a clever, personal tone. They’ve clarified the pros of rejoining the brand. They added a quick survey to collect feedback for the campaigns. If you want to create a similar email campaign, make sure to tailor it to your target audience even more to get the results you want. Start with the template below. You don’t have to offer a discount, but some brands do it as it’s often worth it. Customize this! 2. Boost sales If your primary campaign goal is to elevate your sales and give your ROI a boost, here are some top email examples to inspire you. You’ll also find easy-to-customize templates to save time. Limited-time offers Do you want to help reluctant prospects or customers make that highly expected purchase? It’s time to give them an incentive that’s hard to resist. Send a limited-time deal to create urgency and use dynamic blocks with tailored content to maximize your sales. Let’s see an example by Endy with a simple format. It may look like a cold outreach email at first glance, but it’s not. Subject line: Marilia, here's the scoop on our Canada Day sale Why it works: They addressed the recipient in the subject line and email intro. They included the sender and company name to put a face in the offer. The “Sale” CTA button is easy to spot in red color. To create a similar or more interactive email campaign, customize this email template based on your brand's needs. Use content blocks to nail your limited-time or sales emails, and even a countdown timer to create more urgency: Customize this! Abandoned cart emails Abandoned cart emails are among the most profitable personalized emails a business can set up. When someone puts one of your products in their cart, they’re highly interested in it, and probably need an extra push to move to the checkout. Remind them of the benefits they’ll reap if they buy it to increase your chances. Since abandoned cart emails usually receive high open rates, you can also couple them with other marketing initiatives. For instance, you recommend a few related products or invite subscribers to your social media channels to increase your traffic there, too. Here’s an amazing example by Grove Collaborative: Subject line: Where'd you go? Why it works: The subject line is catchy with a personalized twist. They offer free shipping for the first order. They added a few more recommendations like those in the cart. If this strategy suits you, customize this personalized email template. You can also add the prospect’s name inside the email content using custom fields. Get this! Product recommendation emails Another option to elevate your sales is to send product recommendation emails. These recommendations can come from various sources of data, such as past purchases or browsing history. To access more granular information, you need an email marketing service with related capabilities and integrations with CRM solutions. You can partner with your sales team to create a dedicated plan that will benefit you and your customers. Check out this example by Sleep Foundation: Subject line: Eat This to Improve Your Sleep Why it works: They’ve added valuable resources to nurture their target audience. They recommended their top product picks and informed subscribers about their trial and return policies. The “Recommended for you” head title creates a personal tone. Here’s a similar template that can work miracles. If you’re in a sales period, you can also add the amount they’ll save to give them more reasons to purchase. Customize this! Upselling/Cross-selling emails Another popular tactic marketers and salespeople leverage to maximize their revenue is cross-selling and upselling. Show complementary products to customers or recommend more premium options they would find valuable. Use marketing automation software with an intuitive workflow builder to build related email sequences. Ensure that your copywriting is written in a personal tone, emphasizing the benefits of each recommendation to avoid sounding salesy. Here’s a fitting example by Athletic Greens: Subject line: Want an upgrade? Why it works: The “Subscribe Now” button at the top creates a sense of urgency. It includes the benefits of choosing a premium plan. They’ve added a customer testimonial to make this deal more attractive. Did you know that Moosend has premade automation recipes to set up your workflows with ease? Once you set it up, customize this template to create a personalized email campaign that’s hard to ignore. Use this! 3. Confirm transactions When customers perform certain actions, such as signing up or purchasing, they need reassurance that they’re completed. Transactional emails aim at providing this information to yield high open rates. That’s why you can benefit from them to boost your sales. Again, the more personalized they are, the better. Let’s explore three popular types: Welcome emails When someone subscribes to your email list, it means they’re really interested in you. To capitalize on that, personalize elements such as the email subject line and intro to hook them. Here’s a great example by Bite Toothpaste Bits that does the trick: Subject line: Welcome Marilia! You’re one in a billion ⭐ Why it works: They created a highly targeted subject line, adding the subscriber’s name and a compliment. The head title and email body are written in a personal tone. They added “Shop Now” call-to-action buttons to get readers to the checkout fast. Need a simple template you can easily customize to create effective emails that stick? Tailor this template by tweaking the email body and enhancing it with visuals with Moosend’s intuitive editor. Customize this! Order confirmations Inform your customers that their purchase is completed and share valuable information about their order to ease their minds. Many brands make the most of the engagement these emails usually bring and combine them with other marketing initiatives, such as cross-selling to get a better boost. Plus, they often have an FAQ section to help new customers navigate the website more easily. Check out this example by ASOS: Subject line: Order Confirmation Why it works: They added the customer’s name at the greeting. They run a descriptive order analysis with every potential information the customers may want to double-check. They included a section that addresses frequently asked questions to improve customer experience. Ready to replicate this confirmational email? Find an email marketing service with transactional email capabilities and use its editor to create a similar one. You can also customize this beautiful template: Use this! Subscription renewal If you have a subscription-based business model, you know how important it is to nudge your customers before the expiration date to decrease churn rates. Sending timely emails will help you keep them on track. To nail this strategy, it’s best to set up follow-up emails and hyper-personalize them if you start seeing dropouts. You can also provide incentives, such as discounts if you see fit. Look at this subscription renewal email example by Apple: Subject line: Your Apple Music membership is almost up. Why it works: The subject line sets clear expectations of what this email is about. The email is simple and easy to read. The CTA button is easy to spot, and the copy is written in actionable language. Create a similar email using this easy-to-customize template to minimize your churn rate: Tailor this! Why Is Email Personalization A Must for Businesses Over the last few years, email personalization has inevitably gained solid ground. Consumers have become more selective when choosing products and services, preferring brands that cater to their needs, interests, and pain points. And even though some bulk emails can still work out, targeted email campaigns will be the ones that will help you grow this marketing channel. According to a recent Segment report, 89% of decision-makers stated that personalization will continue to be an invaluable tactic for the next few years, while 73% leaders believe that AI (Artificial Intelligence) will reshape personalization marketing and other tactics. In brief, personalization will help you: Increase customer engagement Move leads down the funnel Improve email deliverability Boost your ROI Thankfully, most email marketing services offer you multiple tools to marketers and sales reps to enhance personalization. For example, Moosend offers audience segmentation, custom fields, dynamic content and premade email templates, among others. Try Moosend for free Email Personalization Best Practices Let’s explore some popular email personalization tools to create a targeted experience for your audience: 1. Use custom fields and dynamic content Custom fields let you use customer data you've stored, such as name, date of birth, or location to send highly targeted campaigns. You can also combine them with other types of information, such as email engagement. If you want to create triggered emails, such as abandoned cart emails or product recommendations, you can use dynamic content blocks. Once you connect your email software with your website, you’ll access the data needed to send those campaigns. Both tactics may demand a learning curve for beginners, so choose a user-friendly email marketing tool with eCommerce capabilities. 2. Segment your email list One of the easiest ways to target your emails is audience segmentation. You can create different list segments based on shared characteristics and criteria. These include: Location Age Engagement level Funnel stage Survey results Plus, when combined with data from custom fields and dynamic content, the output can be hyper-personalized. Now if you’re new to list-building, you can collect that data from sign-up forms inside your website, lead magnets, such as eBooks or customer surveys. 3. Build automated email sequences Automation helps marketers unlock many opportunities for personalization. With the right marketing automation software, you’ll be able to set up triggered emails with ease, to send prompt emails to your audience based on certain events. For instance, you can set up abandoned cart emails, replenishment or reminder campaigns, and welcome emails, to name a few. You can set them up following the if/then conditional logic. Moreover, you can find a platform with premade automation recipes to save time. Here’s an example of an abandoned cart email workflow: 4. Use a preference center Another way to collect personalized data from your audience is by adding a preference center in your email communications. Let your subscribers decide on the experience they want to have with your brand to win them over. Their preferences can be around the type of emails they want to receive from you, the frequency, or the channel they prefer to be contacted on, among others. You can also ask for additional information you skipped on the signup form, such as date of birth or gender. The Preference center is usually placed in the email footer, along with other valuable information, such as FAQs, contact details, and Terms & Conditions. 5. Conduct A/B testing When personalization meets A/B testing miracles can happen. The latter is a well-known marketing method that helps you find which email variation will work best for your audience. For example, you can experiment with different subject lines, sending times, or visuals. So, by A/B testing your personalized emails, you make them even more targeted. This is an excellent tactic, especially when you’re launching new campaigns or don’t have much knowledge for your audience. Personalized Emails to the Rescue The importance of personalization in marketing is non-negotiable. Thankfully, there are many tools available to create targeted emails without breaking the bank. All you need is a marketing platform with top-notch personalization features to get started. If you believe that Moosend is a good fit, sign up for an account or request a free trial to experiment with our features. Pick one of our premade templates, customize it, and pick the personalization tactic you want to apply to delight your audience. FAQs Let’s check out some frequently asked questions around email personalization. 1. How can you make an email more personalized? You can leverage tactics, such as email list segmentation, custom fields and dynamic content to deliver targeted messages based on demographics, behavioral, or personal data. 2. How do you create a personalized email? Select the personalization tactic that suits you– e. g. , custom fields, list segmentation–and create different email variations if needed. 3. What are the best practices for creating personalized email templates? You can customize a premade template or create one from scratch and use the personalization tactics that suit you. Create targeted email versions based on your audience’s habits, characteristics, and interests. 4. Why do customers look for personalization? Consumers seek brands that can deliver personalized experiences, as this helps them save time from browsing and select new products faster according to their needs, interests, and tastes. --- ### 9 Best Drip Email Marketing Software For 2025 [Comparison] > Save time and increase engagement rates with one of the top drip email marketing software tools. Pros, cons, and best features included. - Published: 2024-08-30 - Modified: 2025-04-25 - URL: https://moosend.com/blog/best-drip-email-marketing-software/ - Categories: Email Marketing, Software - Levels: Beginner Looking for the best drip email marketing software to automate time-consuming tasks and drive growth? We've got you covered! These services can not only help you eliminate manual tasks but also deliver relevant automated messages to the right audience at the right time. This means you can achieve higher engagement rates since your messaging is tailored to each subscriber's behavior and interactions automatically. Below, we have a full comparison of the top drip marketing solutions including their features, pros and cons, as well as pricing. Hopefully, this guide will help you make an informed decision about the tool that aligns best with your business needs. Disclaimer: The information below is accurate as of August 2024. What to Look for in Drip Email Marketing Apps When searching for the right drip email marketing software there are a few key criteria to consider: Affordability: The purpose of a drip campaign tool is to save you money, not the opposite. Personalization: You need to be able to use dynamic content based on subscriber data and behavior. This will ensure higher conversion rates or a stronger relationship with your audience. Segmentation: Drip campaign apps let you deliver a unique customer experience by segmenting your audience into smaller groups or lists. Some let you select the sorting criteria and your lists are updated automatically. Advanced automation: A visual workflow editor is essential. Also, your drip email service must have a wide range of triggers as well as advanced branching logic to let you craft both simple and sophisticated drip email series. Analytics: Without data, you're flying blind! Robust analytics lets you see important metrics (opens, clicks, and bounce rate) that you can use to optimize your digital marketing strategy. Best Email Drip Campaign Software: Comparison Table Before seeing each individual email drip campaign service, we've compiled a quick comparison table with the top solutions. We've included their standout features so you can get a glimpse of what each software is about. Free plan/Trial Pricing Key Features Moosend 30-day free trial $9/month Advanced automation with various triggers and branching logic Drip 14-day trial $39/month Behavior-based segmentation and personalization Kit Yes (very limited) $15/month User-friendly visual automation builder GetResponse Yes (limited) $19/month Conversion funnels ActiveCampaign 14-day trial $19/month Automations Map, pre-built automation journeys HubSpot Yes $20/month CRM tools Mailchimp Yes (limited) $20/month Multi-trigger automation, Creative Assistant Brevo Yes (very limited) $9/month SMS & WhatsApp campaigns, Built-in CRM Omnisend Yes (very limited) $16/month Pre-built eCommerce workflows Best Drip Email Campaign Software by Use Case All these tools are unique in some way and have the potential to take your drip email marketing campaigns to a whole new level. Here’s what they do: Moosend — Best for advanced, easy-to-implement automation. Drip — Best for eCommerce companies. Kit — Best for delivering personalized email campaigns. GetResponse — Best beginner-friendly email software. ActiveCampaign — Best for complex automated workflows. HubSpot — Best for larger businesses. Mailchimp — Best for multi-trigger automation. Brevo — Best for multi-channel marketing campaigns. Omnisend — Best for flexible automation features. Now let's explore each solution in more depth. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Advanced automation with various drip campaign triggers Moosend is an easy-to-use and affordable automation and email marketing platform that helps businesses create effective drip campaigns. Regarding email creation, you have various email templates at your disposal to design professional emails that engage your audience. Through Moosend’s editor, you can add simple and advanced elements, such as links, images, videos, and countdown timers for a unique feel and look. Moreover, Moosend’s advanced automation functionality can help you create unique marketing automation workflows to boost conversion rates, using the visual workflow builder. This way, you can minimize repetitive and manual tasks and put your drip campaigns on autopilot. To enhance your drip campaigns, you can also take advantage of Moosend's wide array of triggers, such as when someone opens a campaign, clicks a link, or doesn’t interact with it to increase your engagement. Additionally, you can use its personalization features to drive more conversions and build long-lasting partnerships by tailoring your content to your subscribers' needs. Lastly, Moosend has a high email deliverability score which ensures your emails do not end up in the spam folder. Moosend Features Drag-and-drop editor Audience management tools Advanced email automation Subscription forms A/B testing Reporting and analytics 24/5 customer support Pros Easy-to-implement automation (with branching logic) High email deliverability AI Writer for faster email content generation Cons Signup forms aren't fully customizable Pricing Moosend's monthly paid plan starts at $9, giving you unlimited emails and access to the SMTP server, landing pages, subscription forms, and advanced automation. A 30-day free trial is available to try the features and see whether the software suits your business needs. 2. Drip Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Variety of automation triggers Drip is an intuitive automated marketing software that’s best suited for eCommerce companies. This data-driven marketing tool engages customers by knowing and understanding what they want so you can make more strategic decisions. You can gather these insights with Drip’s dynamic segmentation that refines your marketing strategy and better connects you with customers. Drip has automation features to solve daily and mundane tasks that otherwise take a lot of time and create frustration. Moreover, you can run multi-channel marketing campaigns on autopilot by setting up daily tasks that otherwise take time. They also allow you to customize your workflow templates through a visual workflow builder to match your brand’s image and business needs. Plus, this solution uses triggers based on customer actions to send relevant content when people browse your website to help your drip campaigns. This solution has 150 integrations connecting your tools and fueling your eCommerce marketing, such as Shopify, Stripe, or BigCommerce. Drip Features Dynamic segmentation Advanced automation E-commerce integrations Template library Analytics and insights Pros Detailed segmentation and personalization Workflow split testing Cons Higher cost (compared to the alternatives) Steep learning curve Limited email templates (but modern designs) Pricing This drip email marketing software has straightforward pricing starting at $39/month for 2,500 people, with unlimited email sends and free migration included. This means it's pricier than other alternatives. Drip also has a 14-day free trial that doesn’t require a credit card. 3. Kit Pricing: Paid plans start at $15/month, 14-day free trial Best feature: Personalized email campaigns Kit is a marketing hub for content creators who want to sell digital products. Their platform has tools that help online creators of any kind, from musicians and writers to coaches and freelancers, grow their audience and seamlessly connect with their fans. Through their automation feature, you can automate subscriber journeys. Add automatic email triggers to engage visitors whenever they act on your website. Moreover, by instantly reacting to your subscribers’ behavior, you can send drip emails with content relevant to their preferences, such as when they click on a link or purchase a new product. Kit also gives you a clear overview of their journey through the visual automation builder. Build your drip campaigns through their straightforward automation builder with all the functionality you need to turn new subscribers into potential customers. While Kit has fewer templates than its competitors, you can still create simple, branded emails through their email designer. Kit Features Autoresponders A/B testing Landing page builder Visual automations Email designer Paid recommendations Pros Customizable automated funnels Beginner-friendly visual automation builder Cons Email builder is not drag-and-drop Restricted automation on the free plan Pricing Kit’s pricing starts at $15/month for 300 subscribers (or $29 for 1,000 subscribers) with unlimited landing pages, forms, and email broadcasts. There is also a free plan for up to 10,000 subscribers, but it only allows 1 basic automation sequence. This makes it not ideal for drip email marketing. 4. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Mobile-responsive email designs GetResponse is a marketing automation tool with advanced features that even beginners can use. It’s a cost-effective solution packed with email marketing and automation features that attract new customers and convert them into buyers. With their automated email sequences, you can increase client engagement and reach out to your subscribers when they take action. They also have an AI-powered email generator that allows you to create emails and subject lines based on keywords and the latest industry trends to increase your click rates. Furthermore, GetResponse has event-based triggering emails that let you deliver content based on subscription times, which impact your open rate. You also get to choose from 100+ pre-built templates that you can customize in their drag-and-drop editor. Use GIFs and free stock photos to design your email, which you can later preview on both desktop and mobile devices. GetResponse Features Autoresponders AI email generator Website builder Webinars Pop-ups and forms Web push notifications Pros Straightforward list management Great landing page builder (with A/B testing) Cons Expensive tool (Marketing Automation plan is very costly) Email deliverability could be better Pricing Their pricing plans start at $19/month with essential email marketing tools and autoresponders. For marketing automation or eCommerce functionality, you need a more expensive plan. There is also a free version of the platform allowing 2,500 newsletters/month for up to 500 contacts. 5. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best feature: Advanced email list segmentation ActiveCampaign offers email marketing automation services to build newsletters, create drip campaigns, and send relevant content. Since they give you complete control over your email campaigns, you can create your marketing automation strategy around your business needs. ActiveCampaign allows you to craft a welcome series and event-triggered emails that engage your customers when they perform an action. Moreover, you can track contact engagement with custom fields, analytics, and tags — information you can pull from your digital channels, such as social media, landing pages, etc. ActiveCampaign also has segmentation functionalities that allow you to deliver personalized follow-ups with dynamic email content that make your drip campaigns more effective. If you ever need help with pre-built automation workflows, they have training videos and live support to show you what to do. ActiveCampaign Features Dynamic content Site tracking Lead scoring Inbox extensions Email API Marketing automation Pros Automations Map feature (lets you see all your drip campaigns in a single view) Huge library of pre-built automation templates Cons Steep learning curve (beginners may feel overwhelmed) Expensive solution Pricing This drip email marketing software has pricing plans starting at $19/month with basic functionality to get started. For more advanced features, prices rise significantly. If you don't want to commit right away, there is a 14-day trial period letting you test many features of the platform. 6. HubSpot Pricing: Paid plans start at $20/month, free plan Best feature: CRM tool HubSpot is a powerful all-in-one marketing tool with all the resources and integrations a large business needs to create and improve its drip campaigns. With HubSpot, you connect with leads across different channels at the right place and time. You manage your drip campaigns from a single solution and use its automation tools to forge deeper relationships. This solution helps you set your marketing campaigns on autopilot through triggers, conditions, and actions. By using workflows and bot builders to automate routine tasks, you can increase the effectiveness and quantity of your drip email marketing campaigns. This drip email software also focuses on timely lead nurturing and lead generation, which uses automated emails to move prospects down the funnel without letting the lead go cold. HubSpot Features List segmentation Shared inbox Form automation CRM features Drag-and-drop builders Free meeting scheduler Pros Comprehensive all-in-one platform that covers multiple business needs Built-in CRM for subscriber management Cons Very limited email templates (they are also basic) Gets very expensive very fast No A/B testing on lower-tier plans Pricing Their pricing plans start at $20/month for 1,000 marketing contacts. Compared to other alternatives, this solution can get very pricey fast. HubSpot has a plan with free CMS, sales, or marketing tools that you can use if you don’t need many features. Alternatively, you can try their free demo to see if their tool is what you require. 7. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Advanced automated workflows Mailchimp is email marketing and automation software that uses its tools to convert subscribers into buying customers. This platform is suitable for both beginners and seasoned marketers, as its advanced marketing automation features are very easy to use to generate on-brand content. With the tool’s multi-channel tools, users can create personalized marketing messages that scale with their business. Mailchimp helps you maintain relevant interactions with your customers by sending emails based on their specific needs and behaviors. The platforms show which product interests them so you can send related content. Moreover, with over 300 integrations available, you can effortlessly connect your business with the platforms you usually use. Mailchimp Features Advanced automated workflows Mobile app integrations Customer journey builder Email segmentation Real-time analytics Pros Send time optimization Powerful customer journey builder Cons Charges for duplicate contacts List management is not as intuitive as in other Mailchimp alternatives Pricing This drip email marketing software starts at $20/month for 500 contacts. You can also leverage the tool's free plan to get started, even though it's limited to 500 contacts and 1,000 monthly emails. 8. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best feature: SMS Marketing & WhatsApp campaigns Brevo is an automation platform specializing in chat, SMS, and WhatsApp campaigns. But they also assist with your drip email marketing efforts through automation. Their platform helps businesses engage customers with automated emails at the right moment, from abandoned cart emails to welcome emails. Brevo’s advanced segmentation based on customer activity allows you to automatically segment contacts according to behavior, interests, and other attributes across multiple channels. Moreover, you can easily create cross-channel campaigns and set triggers in the workflow editor to gauge interest. This solution also helps you reconnect with inactive customers through automated re-engagement campaigns. Brevo Features Signup forms Email API Live chat Facebook ads SMS, WhatsApp campaigns, and push notifications Pros Transactional emails and SMS marketing Solid automation Free CRM Cons Complicated pricing (that ends up getting more expensive than initial estimations) Very limited free plan Pricing This platform has a free plan with 300 emails/per day. You can try it before committing to their paid subscription, which starts at $9/month for 5k emails/month and 500 contacts. 9. Omnisend Pricing: Paid plans start at $16/month, free plan Best feature: Pre-built eCommerce workflows Omnisend is SMS and email software that helps you reach customers no matter where they are. With Omnisend, you drive sales automatically through the use of a single e-commerce-focused platform. It allows you to provide your users with a consistent, personalized experience on multiple channels. This way, you improve your reach and conversion rate. Furthermore, you save time and effort through their pre-built workflows, messages, and subject lines. Through their drag-and-drop automation editor, you can create product abandonment emails, welcome emails, or shipping confirmations that keep customers informed and invested. Omnisend Features Web push notifications Pre-built e-commerce workflows Dynamic discount codes Drag-and-drop builder Advanced segmentation Omnichannel customer experience Pros Easy subscriber segmentation Omnichannel marketing automation Cons Limited integrations Deliverability isn't great Pricing This platform offers limited features for free. If you want to invest in their services, you need to pay $16/month for their standard plan. Looking for Drip Email Campaign Software? At the end of the day, you choose your solution based on your budget, your needs, and the complexity of your drip campaigns. While you need to think about what you want to achieve, you can always test the email drip campaign software for free before deciding. Moosend can offer all the tools you need to deliver relevant and personalized content to your target audience at an affordable price. Test-drive it today for free and see its true power for yourself. Frequently Asked Questions (FAQs) Our handy FAQ section will clear up any doubts about drip marketing. 1. What is a drip email campaign? Drip marketing is a strategy that involves sending multiple automated email sequences at specific dates and times, usually triggered by user actions. For example, when a visitor signs up for your newsletter, you automatically send them a welcome email and follow up after a couple of days with recommendations from your blog. 2. What are the benefits of drip email campaign software? Here’s an overview of the key benefits of drip email campaign software: Increases engagement: Automated emails with relevant content engage and convert visitors. Generates revenue: Automated campaigns drive more ROI. Boosts brand awareness: Sending regular emails to your subscribers’ inboxes will increase your brand visibility. 3. How do I create a drip email campaign? To create an effective drip email campaign, follow these steps: Choose your email marketing software — An email marketing tool, such as Moosend, will help you set up different drip campaigns easily. Set your objectives — You can apply the SMART goals strategy to set realistic milestones that build effective campaigns for more open and click-through rates. Craft your automated sequences — Based on your goals, write enticing copy for each email in the series. Monitor your campaign performance — To ensure your email marketing strategy functions correctly, regularly monitor vital metrics, such as bounce rate, spam complaints, or unsubscribes. 4. What is the difference between a drip email and a marketing campaign? The main difference between a drip email and a marketing campaign is the flexibility each one has. Drip campaigns are predetermined and scheduled. Usually, a campaign involves a series of emails you send on specific times and dates based on how a user acts. Meanwhile, a marketing campaign promotes a business’s product, service, or brand without relying on user activity but more on preferences. --- ### 11 Best Sales Funnel Software For 2025 [Free + Paid] > Looking for the best sales funnel software? Get a comparison of the top tools and learn what features will help you convert more leads. - Published: 2024-08-29 - Modified: 2025-04-14 - URL: https://moosend.com/blog/sales-funnel-software/ - Categories: Marketing Automation, Software - Levels: Beginner Having an effective sales funnel is crucial for converting leads into loyal customers and ensuring a seamless customer journey. Whether you're a startup looking to build your first funnel or an established business seeking to optimize your strategy, the right sales funnel software can help you drive growth, increase your revenue, and improve customer retention. In this blog post, we’ll explore the best sales funnel software to optimize your digital marketing strategy. What is Sales Funnel Software? Before we look at the top solutions in the market, let’s briefly explain what sales funnel software is. Sales funnel software is a tool that helps businesses build and monitor their sales funnels and deal pipeline. It provides easy-to-use tools to manage every step of the buyer’s journey, from lead generation to building landing pages and delivering tailored email newsletters. Sales funnels will look different for each business, but the majority incorporate certain elements like popups, email communications, and social media ads. In essence, sales funnel software aim to provide all the necessary tools under one roof so that users can streamline their marketing efforts without using multiple different platforms. How to Choose Sales Funnel Software Picking the right sales funnel software is crucial for your business. Below you’ll find a few key factors to consider. Automation capabilities: It’s crucial to eliminate mundane tasks and focus on making sales and providing a great customer experience. With automation, you can streamline the process of acquiring leads, reaching out and nurturing them, as well as helping them make a purchase decision. Lead management: The sales funnel software you select must have the power to organize, score, prioritize, and assign your incoming leads. Email marketing: This allows you to reach potential buyers with personalized email messages and generate further interest in your product or service. Integrations: If the solution you select offers a wide range of integrations, you’ll be able to share and use data across your favorite platforms without hassle. Best Sales Funnel Software by Use Case ClickFunnels – Best sales funnel builder for ease of use Moosend – Best affordable solution with advanced automation ActiveCampaign – Best for robust automation & CRM functionality GetResponse – Best for easy-to-set-up conversion funnels LeadPages – Best for collecting unlimited leads Mailchimp - Best for unlimited A/B testing Kartra – Best for agencies Kajabi - Best for selling digital products HubSpot - Best for small businesses Keap - Best for power users wanting to dive into advanced features Systeme. io - Sales funnel software with a generous free plan 1. ClickFunnels Pricing: Starts at $97/month, 14-day trial Best for: Marketers, online retailers and entrepreneurs looking for a straightforward system to turn leads into customers and increase sales. Pros Advanced sales funnel builder (you can see each step visually) Unlimited contacts and funnels Cons You need to provide a credit card to start the trial Templates look outdated and overly salesy ClickFunnels is among the top sales funnel software you can get if you want an easy-to-use solution that requires zero coding knowledge. You can attract visitors from multiple sources like Google, Facebook, YouTube and Instagram, and send them to your sales pages. There is also a one-click upsell tool that targets shoppers who purchased from your website. The platform has sales funnel examples that will be very helpful for beginners. The landing page builder has great drag-and-drop functionality, while the same is true for web forms. ClickFunnels also lets you build your own website, collect payments, as well as ship and fulfill physical product orders. Finally, the CRM tools allow you to track and advance leads through your pipeline, schedule appointments, engage in two-way communication and more. Key Features Landing page builder (with pop-up editor) Marketing automation with pre-built flows A/B testing for website, funnels, email Built-in CRM system Pricing The platform’s pricing starts at $97/month giving you unlimited funnels, courses, contacts, and pages. There is also a 14-day free trial to experiment with the tool, but it requires you to provide your credit card. 2. Moosend Pricing: Starts at $9/month, 30-day free trial Best for: Small businesses, eCommerce brands and entrepreneurs on a tight budget Pros Powerful automation options Affordable pricing that allows growth Cons Landing page builder is straightforward yet basic compared to the competition No website builder Moosend is a robust email marketing and marketing automation platform. It has an intuitive user interface and a drag-and-drop email builder to craft high-converting campaigns. The platform has A/B testing and advanced automation workflows to trigger actions based on user behavior, such as sending follow-up emails, scoring leads, and segmenting contacts. To capture leads, Moosend equips you with a great landing page builder and web forms. You also get templates to save time and effort. Although advanced sales automation is absent, you can set up reminders and follow-ups to ensure timely communication with your prospects. Moosend has rich analytics to monitor your performance and optimize your strategy accordingly. Finally, there is an extensive range of integrations with third-party software ensuring you’ll have a seamless experience across multiple platforms. Key Features Audience Discovery feature Smart tagging Powerful marketing automation (with a vast number of triggers) AI Writer to assist with email copy Pricing Paid plans of Moosend start as low as $9/month for 500 contacts. The Moosend+ plan lets you add Enterprise-level features to your plan without breaking the bank. If you want to try Moosend’s functionality, you can create a free account and test the platform for 30 days (no credit card required). Try Moosend 3. ActiveCampaign Pricing: Starts at $19/month, 14-day trial Best for: Small-to-medium businesses and large businesses that want a powerful tool for their marketing and CRM needs in one platform. Pros Powerful automation options (for deals, marketing, segmentation) Dynamic personalization of campaigns for a unique experience Cons No webinar or membership area feature Expensive solution (has a substantial learning curve too) ActiveCampaign is a well-known platform combining email marketing, marketing automation, and CRM capabilities to provide a comprehensive way to manage your customer relationships and drive conversions. Among its standout features is the powerful automated sequences to nurture leads, follow-up with customers and re-engage inactive contacts. You also get a visual sales pipeline that tracks deals, contacts and interactions. With ActiveCampaign, you can even accept payments when you connect it with a payment processing service such as Stripe. Upon reviewing the platform, we also liked how user-friendly the landing page builder is. Key Features AI-powered automation builder 900+ automation recipes Site tracking Lead scoring Win probability feature Pricing ActiveCampaign’s paid plans start at $19/month with limited functionality. For more advanced features, the Plus plan costs $59/month for 1,000 contacts, while the Enhanced CRM add-on is another $49/month. If you want to try the platform before committing, there is a 14-day free trial available. 4. GetResponse Pricing: Starts at $19/month, free plan (after the trial) Best for: Businesses looking for a feature-rich all-in-one platform with built-in webinars and paid ads. Pros Conversion Funnels feature with pre-built templates Sell products, collect payments and send order confirmations Cons It can get very pricey as it depends on the number of contacts you have GetResponse is among the top email marketing services in the market with a sales funnel builder. This allows you to set up everything from stunning landing pages to social media campaigns and managing your physical and digital products in GetResponse. This flexible platform has impressive features like built-in webinar software, templates for conversion-focused sales pages, and the ability to purchase ads on Facebook and Instagram. The platform does all the heavy lifting since its automation allows users to simply “fill in” the blanks and then let the software do the work. Online store owners will also find the One-click upsell pages feature very handy, since it helps you increase your revenue effortlessly. Key Features Great landing page builder (with A/B testing) Website visitor tracking Add chat for your website Push notifications & SMS Pricing Premium plans of GetResponse start at $19/month but provide partial sales funnel functionality. For the full functionality, costs rise to $59/month. There is also a 30-day free trial of the platform succeeded by a limited free plan after that. 5. LeadPages Pricing: Starts at $49/month, 14-day trial Best for: Entrepreneurs and small businesses who want an easy-to-use sales funnel tool with an emphasis on building high-converting landing pages. Pros Unlimited leads Easy to create a website with the website builder Cons No email marketing tool included (despite the hefty price tag) You need to provide credit card details to start the free trial LeadPages is a lead-generation platform that allows you to create elegant landing pages, pop-ups, alert bars, and your own custom website. All this happens via drag-and-drop builders that are easy to use even for complete beginners. What’s more, the tool offers sleek and professional-looking templates to help you get started. The platform allows you to collect unlimited leads (no restrictions on traffic either), which is great. However, there is no email marketing functionality, so you’ll need a separate tool. Nevertheless, you get other useful features like A/B testing and an AI Engine that assists you in copywriting and image creation. With LeadPages, you can also easily sell your products and services online. With LeadPages Checkout, you can accept payments on any web page or popup. Finally, there are almost a hundred integrations with popular third-party apps so you can streamline your marketing efforts. Key Features 200+ conversion-optimized landing page templates AI Engine to generate copy and images fast In-built system for checkout and online payments Website builder with built-in SEO settings Pricing The tool’s pricing starts with the Standard plan at $49/month (billed monthly), giving you 5 landing pages and unlimited leads. You can also take advantage of the 14-day free trial to test the platform’s capabilities. 6. Mailchimp Pricing: Starts at $20/month, limited free plan Best for: Small online businesses looking for a user-friendly tool to map and manage their entire customer journey. Pros Powerful Customer Journey Builder Rich analytics Cons Charges for unsubscribed/inactive contacts The website builder may be too simplistic for some businesses Mailchimp is a popular email marketing platform offering a range of features to help businesses manage their sales funnels. You get a drag-and-drop email editor and customizable templates to create campaigns that resonate with your prospects. On top of that, Mailchimp lets you set up automated workflows for lead nurturing, follow-ups, customer engagement, and more. These automations are triggered by user behavior, so communication with prospects and customers is always timely and relevant. Mailchimp also incorporates basic CRM functionality, allowing online businesses to manage their contacts and track every customer interaction. Furthermore, the great reporting and analytics features provide insights into campaign performance and customer behavior, allowing you to make data-driven decisions to optimize your sales funnels. Key Features A/B testing Behavior analytics Customer Journey Builder User-friendly API Pricing Paid plans of Mailchimp start at $20/month giving you the best value for what you pay including advanced automation and segmentation. There is also a free plan available, but it’s very limited both in terms of features and email sending. 7. Kartra Pricing: Starts at $119/month, 30-day trial Best for: Businesses looking for a comprehensive solution that guides them through all the steps to build an effective sales funnel. Pros All-in-one platform eliminating the need for multiple tools Host and optimize videos on Kartra’s platform Cons Limited list of integrations Expensive solution (not ideal for small businesses) Kartra is an all-in-one marketing software that includes email marketing, forms, a website and landing page builder, lead database (CRM), webinars, and checkouts. With Kartra, users can visually map out their funnels and even export them to PDF to share with stakeholders. What’s great about this sales funnel software is that it has tons of functionality, so you won’t need many separate tools. It’s easy to categorize and prioritize leads based on behavior and engagement, thus improving your targeting. Another useful functionality is the ability to host and optimize videos. You can even add opt-in forms and CTA buttons, and track video engagement. If your business uses video heavily or that’s what you’re selling, this could be a game changer for you. Finally, the Funnel Analytics feature (highest tier plan) lets you see real-time analytics from all your funnels in a visual way. Key Features Multi-page funnel flows Funnel simulation Lead tagging and scoring Video hosting Ticketing and Live Chat Pricing Kartra offers three paid plans starting at $119/month with core functionality. You can also try the platform through the 30-day free trial period. 8. Kajabi Pricing: Starts at $69/month, 14-day trial Best for: Online course creators, podcasters, and coaches who want to automate and scale their business. Pros Ready-to-use funnel templates that are easily customizable Simple yet effective tools to market your business Cons Expensive platform (but offers decent features) Not many templates to choose from Kajabi is an all-in-one sales funnel software offering a range of tools including websites, landing pages, email marketing, and funnels. Without any prior experience, you can customize and launch pre-built frameworks for lead generation, product launches, or webinars. Each template comes with pre-written copy that helps you craft high-converting funnels. The landing page builder is user-friendly, allowing users to create stunning pages without effort. These pages can be connected to your automated marketing campaigns, emails, offers, and products. You also get useful metrics and insights organized into reports that are easy to interpret. Other standout features include a built-in shopping cart, customizable eCommerce checkouts, and zero transaction fees. There is also an AI Assistant, Creator. io, that can provide customer support, guide customers to the products that fit their needs, and finally improve your students’ learning experience. Overall, Kajabi offers ample functionality, but it comes with a significant cost that might not be ideal for smaller budgets. Key Features Product creation tools Branded mobile app for your business (add-on service) 0% transaction fees AI Assistant (for support, sales, courses, etc. ) Pricing Kajabi has four paid plan options starting from $69/month, allowing 50 landing pages, 1,250 marketing emails and 1 funnel. To increase these limits, you need a more expensive plan. The platform also comes with a 14-day free trial period. 9. HubSpot Pricing: Starts at $20/month, free tools Best for: Companies of any size looking for a scalable solution to grow and expand their business. Pros Easy-to-use platform Custom funnel reports let you analyze conversion rates between stages Cons Could get expensive the more your marketing contacts increase The wide range of plans and services can confuse users HubSpot is an inbound marketing platform that provides all the tools to maintain a functional sales process and deliver great results. Users will find the platform straightforward, while their customer support is fast and knowledgeable. The platform has a powerful CRM at its core, which lets you collect all essential data about your prospects. On top of that, you get sales automation tools to deliver personalized messages that turn more leads into deals. And with the call tracking feature, you can record and automatically log calls into your CRM. Among others, HubSpot lets you accept payments, manage subscriptions, and include payment links in your quotes and invites. Finally, the platform equips you with meeting scheduling, rich sales analytics, and forecasting. Key Features Lead management and prospecting Automated personalized emails and follow-up tasks (sales automation) Call tracking Deal pipelines Pricing Paid plans of HubSpot’s Sales Hub start at $20/month per seat. You get conversation routing, simple automation, 2 deal pipelines, and a phone number. If you want to start free, there is a free version of these tools but with significant limits. 10. Keap Pricing: Starts at $299/month, 14-day free trial Best for: Businesses with large budgets that need a complete tool for funnel building. Pros Easy-to-use visual sales funnel builder Wealth of features for marketing and sales automation Cons Expensive software (despite being marketed towards small business owners) Template designs are somewhat limited Keap is a CRM and automation platform providing solutions for businesses that want to grow fast and effectively. It has a drag-and-drop editor for sales pipelines and automated upsell features. This software tool lets you send personalized email campaigns, engage in 1:1 communication, and set up automations for common needs like new lead follow-up, invoice reminders, free consultation bookings, and more. What’s also great is that Keap integrates with popular eCommerce platforms like Magento, Shopify and WordPress to sell your products. You can collect payments through Keap’s integrated payment solution or use a third-party payment gateway like Stripe and PayPal. Key Features Email automation & customer relationship management Lead capture and lead management tools Deal revenue forecasting Invoicing and payments Pricing Keap’s pricing starts at $299/month (billed monthly) and includes 2 users, 1,500 contacts, 5 proven automations, and unlimited custom automations. There is also a 14-day free trial that lets you test the platform’s functionality. 11. Systeme. io Pricing: Starts at $27/month, free plan Best for: Entrepreneurs looking to start their online business quickly and scale as the business grows. Pros Great solution to set up membership sites, courses, and affiliate programs Free plan provides enough flexibility to get started Cons No checklist of actions that are needed to get started Limited customization options for your pages and sales funnels Systeme. io is among the best free sales funnel software for entrepreneurs looking for an efficient tool to start. It offers a sales funnel builder that’s beginner-friendly, autoresponders to target potential customers, and blogging tools to create content and drive traffic to your website. With Systeme, you can build your website from scratch without having coding knowledge. You can also manage your affiliates from the same platform including your affiliate links and payouts. What we liked upon testing the tool is that it has separate dashboards for each activity (i. e. , affiliates, funnels, automations) making it very easy to do everything you want efficiently. Key Features Build and sell online courses (control membership sites) Marketing automation and autoresponders Sell products (dropshipping management) Email list management Pricing Systeme. io has three paid plans starting at $29/month offering 10 sales funnels and unlimited emails. There is also a free plan available, allowing you to build up to 3 funnels and send unlimited emails. Making the right choice Selecting the right sales funnel software can be a major boost for your business since it will allow you to streamline your efforts and automate crucial steps of the customer journey. Consider your budget and the functionality you require, examine what each solution offers, and finally be sure to take advantage of any free trials or free plans available before committing. Frequently Asked Questions (FAQs) Here are some of the most common questions about sales funnel software. 1. What are the benefits of using sales funnel software? Key benefits of using sales funnel software include increased lead generation, better lead nurturing, higher conversion rates, more effective marketing campaigns, and fewer manual tasks. 2. Can I use sales funnel software without technical skills? Many sales funnel software platforms are designed to be user-friendly, featuring drag-and-drop builders and pre-made templates that require zero technical skills. However, advanced features may require a substantial learning curve. --- ### How To Create an Effective Landing Page In 2025 > Wondering how to create a great landing page without coding skills? Here's a step-by-step guide for beginners. - Published: 2024-08-28 - Modified: 2025-02-17 - URL: https://moosend.com/blog/how-to-create-a-landing-page/ - Categories: Landing Pages - Tags: Landing Pages - Levels: Beginner You’ve recently launched a campaign to generate new leads during a highly spending season. How can you remove white noise and distractions to convince your visitors and customers to complete the desired action fast? You know the drill–you need a perfectly designed landing page, easy to navigate and made to convert. In this guide, you’ll learn everything you need to know about landing pages and why they can make a huge impact on your revenue. Moreover, we’ll show you what elements it needs to be successful and how to create one in simple steps with zero technical or design skills. What Is a Landing Page? A landing page is a standalone web page created for visitors to “land on” after clicking a link in an email or an ad from Google, Facebook, YouTube, etc. A landing page is created with a single goal in mind, leading visitors to the call-to-action (CTA). What are landing pages used for? In brief, these assets are built for marketing as well as advertising purposes. They can encourage viewers to make a purchase, invite people to an event, or offer important information, such as the benefits of a product or service. For example, the above landing page was created to capture users’ contact information when they sign up for the Christmas webinar. It has a clean layout, festive background, and a straightforward value proposition. Popular landing page types There are various types of landing pages marketers can use to for specific actions, such as: Lead generation (e. g. , squeeze page and lead capture) Conversion-driven (e. g. , sales and “get started”) Engagement (e. g. , “coming soon” and social proof) User experience (e. g. , unsubscribe and “404 error”) Customer feedback (e. g. , survey and review request) What’s the Difference Between a Landing Page and a Website? The main difference between a landing page and a website is their focus. While websites are designed to provide multiple information about a business, landing pages exist with the sole purpose of driving a certain action. Landing Page Website Specific, with clear goal General Designed for conversions Designed for exploration Only one option (CTA) Multiple options Traffic comes from campaigns Traffic comes from multiple sources Minimal distractions Potential distractions In general, landing pages are focused on one specific goal (e. g. , to generate signups) and they are used as part of a campaign (e. g. , PPC, paid social, email marketing). Here are the key differences between landing pages and websites: Now, some may wonder, do we need a website for a landing page? Not necessarily, but having one is recommended, as it helps to show your potential customers that your brand is established. And since online shoppers purchase things based on the trust they have for the brand or product, having a website is a plus. What are the Key Components of a Landing Page? What makes a good landing page? Firstly, you need clear copy that communicates the value proposition while maintaining messaging consistency. Other equally important success factors include: Minimalist design Strong call-to-action Testimonials Messaging consistency Clear copy Authenticity Visitors arriving on a landing page need to see what they expect. So, the content of the landing page must match the one from the source. Moving to the anatomy of a landing page, these are the key components: The main headline and supporting copy, a unique selling proposition (USP), a hero image or video, the benefits/features of your offering, some form of social proof, and finally a conversion point (i. e. , a CTA). Below, you’ll see an illustration of those seven key elements that a great landing page must have. How To Create a Landing Page from Scratch It’s now time to see how you can create a high-converting landing page fast, without any prior knowledge. Follow these steps and build landing pages that convert. If you’re in a hurry, we have a landing page design checklist with subtasks to help you out. Click here to access it and create a copy. Define your campaign goal Select a landing page builder Design your landing page Write amazing copy Create an irresistible call-to-action Use visual content Include social proof Add tracking Set SEO settings A/B test your landing page Preview and publish Step 1: Define your campaign goal A great landing page needs to have a clear and measurable goal. This will help you decide how to write your copy, what elements to include on the page, and what template you should use. So, your call to action may lead visitors to: Fill out a form or survey Sign up for a free trial Download a free ebook Order a product Register for a webinar Provide their contact information Download a coupon Subscribe to a newsletter Sticking to a singular goal is important. It minimizes the amount of choice you give to your visitors, and it makes it much easier to convert. Step 2: Select a landing page builder There are many landing page builders to choose from, ranging from design platforms like Canva and Carrd to more sophisticated marketing software, such as Moosend and HubSpot. For example, Moosend is an email marketing service that checks that box with lead generation features, eCommerce capabilities, and multiple integrations. You can design a landing page completely from scratch using a drag-and drop editor or select one of the professionally made templates and customize it based on your needs. All your landing pages will be mobile-responsive, so you can capitalize on the traffic you get from tablets or mobile devices. You can also enrich your landing pages with advanced elements like countdown timers to boost your sales and revenue. Try Moosend for free Step 3: Design your landing page The next step is selecting the appropriate landing page template. Overall, choosing a premade design is more convenient than starting from scratch, as you can use its layout and build upon it. But if you have adequate design skills and creativity, you can create something new and save it in your library for future use. Most landing page builders offer a wide range of templates to save time and increase efficiency. The templates are usually categorized to make the selection process effortless. Browse through the available templates and select the one that suits your needs. Finally, add your business logo and make sure that the landing page colors match your brand. Also, check whether you need to make the necessary adjustments to your text color and fonts to create a seamless and consistent experience for your potential customers. Step 4: Write amazing copy The first element you’ll need to work on to catch your visitor’s attention fast is the headline. Ideally, it should match the message of the email or ad that brought visitors to your landing page. Check out the head title on the landing page below that's hard to ignore: Customize this! As for the rest of the landing page copy, it is important for conversion rates. To nail your copy, emphasize how your offer will solve users’ problems and how your product will make their lives easier. In essence, you need to focus on the benefits and always have your reader’s pain points in mind. A general tip you can follow to ensure you create a high-converting landing page is to keep your sentences short and valuable. Cut out any unnecessary details and avoid confusing business jargon. Step 5: Create an irresistible call-to-action After you’ve crafted your headline and supporting copy, it’s time to convert your target audience through a great CTA button, one of the most important elements of your campaign. First, ensure your call-to-action is specific and descriptive to yield better results. Visitors need to know what to expect when they hit your CTA button. Here is an example from Lemon Squeezy. For SaaS businesses, CTAs like “See Pricing” or “Start Your Free Trial” work well. If your landing page contains a form, try to make it as simple as possible. The most converting forms are those with just one field–the email address. Finally, eliminate distractions that could take your visitors away from your CTA. Ideally, avoid having navigation links to other pages, headers, or footers unless you need to. Looking back at the previous example, that top navigation bar could be omitted to ensure the desired user experience. Step 6: Add visual content You’ve finished crafting your copy, and it’s time to work on your landing page visuals. First, you’ll need to decide what images you want to feature. These can vary from product images and stock photos to custom illustrations. Visual aids are faster and easier to comprehend, strengthening your message and influencing your visitors’ navigation. They can help convey your message in just a few seconds. As you’ll see in the example below, Fig. 1 uses high-quality product images on its landing page to make a visual connection with the copy. The product images blend nicely with the background colors, creating a memorable landing page. By using the right visual content you direct your visitor exactly where you want them to look to take action. Plus, they can also cleverly replace text. Here are some tips to help you select the best visuals: Select your hero image: Start with a big, mesmerizing visual that shows visitors what your offer is all about. It needs to be professionally designed to catch the viewers’ attention. Use real photographs: Include images of people using the product or service to help visitors connect with your offer on a personal and emotional level. Add visuals to emphasize the benefits: Take for granted that visitors are busy. Help them convert by providing “a visual story” through your images. Back up your progress: Producing visual aids can be a lot of work. So, back up all the assets you’ve made, so you don’t have to worry about whatever might happen. Step 7: Include social proof In online marketing, it’s difficult to get people to trust you as a brand. If a consumer is unfamiliar with you, reviews and testimonials from other people like them will add to your credibility. In fact, a recent consumer survey by Bright Local revealed that “91% of consumers trust online reviews as much as personal recommendations. ” This demonstrates how social proof can influence a buyer. There are many different types of social proof you can use, such as: Testimonials Case studies Customer ratings & reviews Influencer endorsements Certifications Brand/Client logos Subscriber counts Social share counts One of the best landing page design tips is to place your social proof near the CTA button to boost the strength of your messaging. Finally, to have a professional-looking landing page, add a thumbnail and name to the testimonial. This will help increase conversions. In the landing page example below, LILT leverages two types of social proof–client logos, and testimonials. As you can see, social proof occupies a large part of the landing page to increase trust. Step 8: Add tracking You’ve done all the hard work and created your very own landing page. But wait, how do you know if it’s actually performing well? Well, you don’t. Not before you add tracking to your campaign. As you can see in this example from Moosend’s platform, you can enable tracking with Google Analytics. Simply insert your Google Analytics ID to measure the performance of your landing page. You can also enable tracking with Facebook Pixel to measure your Facebook Ads results. Keeping track of who’s visiting your landing page and what actions they’re taking is essential to optimize your marketing campaigns. Step 9: Set SEO fields Last but not least, SEO-optimized landing pages are bound to drive more traffic. It’s easier for search engines to understand the purpose of your page and put it higher in rankings, making it more visible. When optimizing your landing page, you should pay attention to the following: Title Tag: Think of it as the first impression your visitors have of your website. While there is no exact character limit, an ideal title tag contains around 60 characters. Meta Description: Meta descriptions basically summarize the page content. They are your No. 1 chance to grab the reader’s attention. Here’s an example of how SEO settings will look on your landing page builder tool. After you’re done with these, you’ll need to choose your publishing method. Your landing page builder will give you some options regarding where you’d like to publish your landing page (e. g. , your existing WordPress site, etc. ). Step 10: A/B Test your landing page Landing page creation is practically over at this step. However, you can test and optimize it to maximize its performance. The best way to do that is through A/B testing. Some key elements that you should test include: Headline: Try out different versions to find the best for your target audience. Visuals: Experiment with hero images and stick with the top-performing ones. CTA: Design an alternative CTA button with a twist in the copy. By conducting those tests, you’ll be sure that you get the most out of your landing pages, whether your goal is to grow your email list, sell more products, etc. Step 11: Preview and publish You don’t just publish your landing page and forget it. First, do a quick check on the copy. Make sure there are no typos or grammar mistakes that would compromise your campaign and make a bad first impression. Then, take a look at your design and find out if everything is the way it’s supposed to be. That’s it! You’re ready to publish your landing page. Looking for a Landing Page Builder? Landing pages are undoubtedly an essential part of your digital marketing strategy. With the above tips, you’ll be able to kickstart your way into becoming a landing page master in no time. If you’re looking for a beginner-friendly landing page builder with powerful capabilities, sign up for Moosend account today and start building high-converting landing pages. Frequently Asked Questions (FAQs) Here are some of the most common questions we’ve been getting about landing pages: Q1. Do I need a domain for a landing page? No, you do not need a domain name to publish your landing page. Your landing page builder tool will give you options to publish your page without having a custom domain. Q2. Can a landing page replace a website? No, landing pages are built with a specific marketing goal, while websites are meant for exploring a brand. Ideally, landing pages work complementary to your website. Q3. Do landing pages rank on Google? While landing pages don’t rank on search engines by themselves, Google considers them essential for a good sales funnel. For a landing page to rank on Google it must be optimized for keyword targeting, have additional content that adds value to the reader, include more than one CTA, and have a fast-loading time. Q4. How long does it take to build a landing page? To build a landing page, you’d need from 1 hour up to a week since in most cases they act as selling pages for a particular service/product. However, depending on the tools you use and the complexity of the landing page, they can be developed much more quickly. Q5. How do I drive traffic to my landing page? Some of the best ways to drive traffic to your landing pages are email newsletters, paid search and social media ads, retargeting ads, and newsletter sponsorships. Other effective ways include guest blogging, creating Twitter threads with your pages included, and finally partnering with influencers. Q6. Are landing pages effective? Landing pages are highly effective in increasing conversions compared to a homepage or blog post because they have one singular goal. Moreover, landing pages are a great way to build your brand and grow your email list, while they also work perfectly as part of PPC campaigns. Q7. Is a landing page bad for SEO? No, a landing page is not bad for SEO. On the contrary, landing pages are an excellent way to funnel the traffic that you bring through your SEO efforts. Q8. What URL should my landing page have? Your landing page URL should ideally “tell” your audience where the link is taking them after they click on it. Customize using words that indicate what your landing page promotes and make it up to 60 characters in total. Q9. What size is a landing page? The recommended landing page size is 940–960 pixels, which works for most screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load. Q10. What is the best landing page builder? There are various good landing page builders out there, such as Unbounce, Wix, and Mailchimp, but Moosend is the better option among them because it offers a user-friendly interface with advanced functionalities to power up your landing pages at a fraction of the cost of the other services. Q11. Do I need a favicon for my landing page? Yes, you can use the one you already have for your website or create a new one that is part of your promotional landing page campaign to catch people’s attention. To create one you can use Hubspot’s Free Favicon Generator. --- ### Top 9 Bulk Email Service Providers [2025] > Looking for the best bulk email services to deliver mass email campaigns? Learn about their features, pricing, deliverability, and more! - Published: 2024-08-26 - Modified: 2025-02-17 - URL: https://moosend.com/blog/bulk-email-service-providers/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate To start mass emailing your audience, you will need a reliable bulk email service to help you create and send them, ensuring they won't trigger spam filters. Below, you will find some excellent mass email services along with their features, pros, cons, and pricing. Let’s check them out. Disclaimer: The information below is accurate as of August 2024. What are Bulk Email Services? Bulk email services are email service providers that allow you to send mass emails to large audiences. They are commonly used to deliver newsletters, company announcements, promotional sales and special offers, and product updates. These services often include tools to manage your email list, create email content with the help of AI, and track the effectiveness of your campaigns. In the next section, we'll give you a few pointers about what to look for during your decision-making process. What to Look for in a Bulk Email Marketing Service You're ready to invest in a bulk email service. If you've already done a brief research, you might have seen that there are many solutions available. But what are the key features that you should be looking for? Which are those features that truly matter for most businesses? Here are the top criteria to consider: Drag-and-drop email builder: Makes email design effortless since you simply move items around. High deliverability rate: Crucial to ensure your email campaigns reach subscribers' inboxes. User behavior tracking: Gives you insights into subscriber engagement. Analytics & reporting tools: Advanced, real-time analytics are crucial to measure the success of your campaigns. Without them, optimizing your campaigns is nearly impossible. Integrations: Native integration with popular apps and services will help you streamline your processes. A user-friendly API (and detailed documentation) is equally important. A/B testing: Gives you the power to experiment with different variations and identify what yields better results. Automation: Allows you to save time as well as put your marketing on autopilot. Audience management and segmentation: Segment your subscriber list based on certain criteria (location, behavior, purchase history, etc. ) to get higher engagement rates. Some of these features will only be available in paid plans. Nevertheless, if you plan on investing in a bulk email service, they will come in handy and help you scale your business. Bulk Email Services: Quick Comparison Before exploring each solution in detail, you can take a look at a brief comparison of the best bulk email services in our list. Pricing Free Plan/Trial Key Features Moosend $9/month 30-day free trial Spam testing features Constant Contact $12/month 14-day trial Subject line A/B testing ActiveCampaign $19/month 14-day trial In-built CRM Mailchimp $20/month Yes (very limited) Customer journey builder Brevo $9/month Yes (limited) Send-time optimization SendGrid $19. 95/month Yes (limited) Email validation tool Mailgun $15/month Yes (very limited) Inbox placement testing MailerLite $10/month Yes Email verifier Elastic Email $29/month Yes (very limited) Campaign creator tool Now let's see more about them. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: SMBs, eCommerce, Startups, SaaS, Publishers, Enterprises Unique feature: Spam testing features Moosend is among the best email marketing tools to kickstart your bulk email marketing strategy. What makes this tool ideal for the job is the high email deliverability and the unlimited email campaigns you can send regardless of plan, as well as the existing certifications and compliances (CSA, GDPR, Anti-Spam, etc. ). With a sender score of 98%, your email marketing campaigns will land in your subscribers’ inboxes every single time. Moreover, you can benefit from the available email testing tools to optimize your campaign and minimize the chance of getting caught by spam traps. Moosend has a user-friendly drag-and-drop email builder to create your campaigns. The email newsletter templates are responsive and customizable, allowing you to craft a quick message in a few minutes. Moreover, you can manage your contacts through the intuitive audience management tool to keep everything organized. Lastly, this email software will equip you with a powerful yet easy-to-implement marketing automation tool, pre-made recipes, and a fast Email API to streamline your operations. After sending your bulk email campaign, you can use real-time email tracking tools to monitor performance and optimize your strategy. Moosend Features User-friendly drag-and-drop editor Responsive email newsletter templates Advanced email automation builder Transactional emails (SMTP server) Real-time reporting and analytics Integrations with CRM, eCommerce, CMS, etc. Pros High email deliverability Unlimited email campaigns Great list management tools Cons Signup forms cannot be fully customized No free plan Further reading: For more about the platform, you can read Forbes' full Moosend review. Pricing Moosend’s paid plans start from $9/month for 500 subscribers, including landing pages, online forms, and personalization. The Moosend+ plan lets you add more advanced features to your plan like transactional emails, Audience Discovery tools, and custom reports. There's also a credit model to send as many emails as you need without a monthly plan. You can get 350K credits for $350. Overall, Moosend is a GDPR-compliant, cost-effective bulk email service with a high email delivery rate and affordable pricing. To try the platform, you can sign up for the 30-day trial - no credit card required. Try Moosend 2. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best for: eCommerce, Startups, Marketers, Non-profits Unique Feature: Subject line A/B testing Constant Contact is another email marketing service to send emails to your audience, keep your contact lists organized, and automate your marketing strategy. Compared to free bulk email solutions, like Outlook and Gmail, this platform will allow you to do more than send a mass email campaign, offering you pre-made templates, marketing automation features, drip campaigns, autoresponders, and more. This way, you can send bulk emails to give your small business KPIs a boost but also build an effective email marketing strategy to turn them from subscribers into loyal customers of your brand. Apart from these, this tool will give you a subject line A/B Testing feature to ensure your campaign receives the best possible open rates. Regarding contact management, you can create segments to target your audience more effectively than delivering numerous email blasts. Before you commit, it’s good to know that Constant Contact has a limit on the number of emails you can send, which ranges depending on the plan you select. Constant Contact Features Email templates Event marketing tools Email API & Integrations Subject line A/B testing SMS marketing features Pros Mobile app to manage your account on the go Straightforward customer segmentation Cons Support has rather slow response times Email templates look outdated Further reading: For more details about this bulk email service provider, check our Constant Contact review. Pricing Constant Contact’s subscription plans start at $12/month for 500 subscribers with core functionality. For more powerful features and automation, you need the Standard plan starting at $35/month or the Premium at $80/month. You can also try the platform for free for 14 days. If you like Constant Contact but find its automation options limited, we recommend checking these alternatives instead. 3. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day trial Best for: SMBs, Publishers, Agencies, eCommerce Unique Feature: In-built CRM ActiveCampaign is a bulk email service that offers advanced features and functionality, including multi-step automated workflows, personalized emails, high delivery rates, and so on. The email builder is easy to use and has a variety of pre-made newsletter templates to simplify email creation and deliver a stunning campaign to your subscribers. This way, you will save valuable time and effort and focus on more pressing matters. For bulk emailing, this email provider will let you upload your email list and segment your subscribers. If you want to step up your game and build relationships with your audience, you should use the personalization tool to deliver unique experiences rather than generic offers. Moreover, ActiveCampaign is famous for its advanced marketing automation features, allowing you to streamline your marketing and reduce tedious tasks. You can also take advantage of robust reporting and analytics and track essential email metrics, such as your open rates, click-throughs, and conversion. Lastly, this bulk email solution offers a CRM to power up your sales and subscription forms, and landing pages to increase your lead generation. ActiveCampaign Features Email newsletter templates Advanced automated workflows Email performance tracking Sales automation tools Responsive customer support Integrations with third-party apps Pros Powerful automation (with pre-built recipes) 900+ integrations Cons Expensive solution Can be overwhelming (due to the complexity of some features) Further reading: For more information about ActiveCampaign, check our in-depth ActiveCampaign review. Pricing Premium pricing starts at $19/month billed monthly for 1,000 contacts (Starter plan). More advanced plans start at $59, $89, and $159/month. While this bulk email service has no free plan, you can use the 14-day trial to test its functionality. 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: Small businesses, Agencies, eCommerce Unique Feature: Customer journey builder Mailchimp is a popular option among bulk email senders. This tool will allow you to create your HTML campaign using the two email builders and then deliver them, ensuring a good email sender reputation and deliverability rates. Regarding audience management, you’ll get a Marketing CRM to get to know your subscribers better. This way, you will engage and convert them more effectively through personalized emails tailored to their needs instead of generic campaigns. Moreover, Mailchimp comes with Customer Journeys, a tool to craft sequences for your customers based on their activity and behavior. As mentioned above, bulk emails will give you a boost in conversions. However, in the era of email personalization, you should provide consumers with more unique customer experiences. Lastly, this bulk email software has powerful insights and analytics tools to help you track your performance. Along with reports, you will also get smart recommendations and A/B Testing to improve your campaigns. Before you commit to Mailchimp, it’s good to know that the platform has a monthly email send limit of 5K and 6K emails for the Essentials and Standard, while 150K campaigns for the Premium plan. Mailchimp Features A/B testing tool Customer journey creator Email list segmentation Push notifications Powerful reporting tools Pros A/B testing and multivariate testing Rich reporting and analytics tools Cons Difficult subscriber management Expensive pricing model (with hidden fees) Further reading: For more information about Mailchimp, check our Mailchimp review. Pricing Mailchimp’s pricing plans start with the Standard plan at $20/month for 500 subscribers and $350/month for the Premium. Despite the features and ease of use, Mailchimp has a steep pricing model and email send limitations, so if you want all the pros minus the cons, you should check out some of Mailchimp’s best competitors instead. 5. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: SaaS, Startups, Enterprises Unique Feature: Send-time optimization Brevo is another bulk email marketing option you can consider. This tool will provide various features, including an email editor, a landing page builder, customizable email templates, advanced statistics, and marketing automation. Regarding email creation, you can easily design your message from scratch or use a pre-made template to speed up the process. Moreover, you can add blocks and choose different styles to match your campaign with your branding and resonate with your audience. Additionally, Brevo will give you access to a CRM tool to build connections with your audience and keep your customer data in one place. Along with segmentation, you can further group your contacts and deliver more personalized campaigns to them. This will be much more effective than sending your entire list a single message. Since email delivery is essential, this service also has a good email deliverability score. It also offers a variety of tools to improve your delivery rate, including A/B Testing to find the best variation for greater conversions and send time optimization features. Brevo Features Drag-and-drop email editor Responsive email templates SMS & WhatsApp campaigns Send time optimization tool Integrations with social media platforms, eCommerce tools, etc. Pros Straightforward platform with easy setup Solid automation options Cons Expensive solution (especially if you want to access its more advanced functionality) Users report that support feels slow and unresponsive at times Further reading: To learn more about the platform, check out our Brevo review. Pricing Brevo has a free plan and three different paid subscriptions. Pricing begins with the Starter at $9/month for 500 contacts and 5K emails/month. For more features, there is a Business and an Enterprise option. The free plan gives you only 300 emails/day and basic features to check out before purchasing a paid subscription. 6. SendGrid Pricing: Paid plans start at $19. 95/month (API) or $15/month (Marketing), free plan Best for: Developers, eCommerce Unique feature: Email validation tool SendGrid’s email delivery service is great for sending your bulk email campaign to your contacts, offering you tools to create, optimize, and send your messages. First, you will get a dynamic template editor with a real-time design editing option and point-to-click HTML rendering to craft your emails. You can either start from scratch or use a pre-made design found in the template library. Also, there are different design and code editors you can use depending on your skill. To improve your sending, this bulk email service will provide you with an email validation tool. This will allow you to validate your contact’s email address before you start bulk emailing them. Thus, you can protect your sending reputation and ensure a smooth email-sending process. Moreover, you can also benefit from the delivery optimization tools, including SPF record, custom DKIM, and suppression management, to ensure your messages reach your audience. Deliverability insights are also available to optimize your email program for better results. For more software like SendGrid, check out these SendGrid alternatives! SendGrid Features Design and code editors SMTP relay service A/B Testing & Actionable Insights Email validation options Delivery optimization tools Pros Great email deliverability Extensive list of integrations Cons No automation on the Basic plan Limited customization for email templates Pricing This bulk email service offers different pricing plans for developers and marketers. Email API plans are based on email volume, while Marketing Campaigns plans are contact-based. The Email API starts at $19. 95/month for 50K emails/month. The Marketing Campaigns Basic plan starts at $15/month for 5,000 contacts and 15K emails/month. There are free versions of both plans, but they are pretty limited. 7. Mailgun Pricing: Paid plans start at $15/month, limited free plan Best for: Online marketers, Developers Unique feature: Inbox placement testing Next, we have Mailgun, an email bulk service that recently acquired Mailjet to allow users to do more, combining the strengths of both tools. For example, you can craft your message using the simple email editor and the available email templates. Also, you can benefit from the available email types, including welcome campaigns, product announcements, promotional, and retention campaigns. In addition, you can use the personalization feature to deliver more relevant content to your contacts for better engagement. And to ensure that your sender reputation remains intact, this transactional email service will also allow you to perform SPF, DMARC, and DKIM record checks. Lastly, to measure your success, this bulk email service comes with a robust set of reporting and analytics to keep track of important metrics, such as your open rates, click-throughs, bounces, unsubscribes, and spam complaints. To find more options like Mailgun, look up these Mailgun alternatives. Mailgun Features Drag-and-drop email builder Suppression management Transactional email campaigns Send-time optimization Email APIs Pros Focused on email deliverability Robust API and comprehensive documentation Cons Built for developers (so it's not ideal for everyone) Very limited free plan Pricing Mailgun has a limited free plan allowing you to send 100 free emails/day. Paid plans start at $15/month for 15K emails without a daily sending limit. 8. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: eCommerce, Small businesses, Bloggers Unique feature: Email verifier MailerLite is an affordable email marketing solution you can easily use to create and send your next email bulk campaign. The drag-and-drop email builder is ideal for beginners, while the email templates are customizable and responsive. Moreover, you can use the segmentation feature to organize your contacts based on similar criteria. The marketing automation feature will allow you to fully take advantage of your segments, creating smart sequences for them. This way, you can boost your engagement with your audience more effectively rather than keep sending them a generic campaign. Apart from its email capabilities, MailerLite offers a few handy lead-generation tools, including a landing page builder and subscription forms to expand your mailing list. When you collect new leads, you can easily manage them through the subscriber manager. Lastly, this bulk email service will give you transactional emails through MailerSend, a tool with great intuitiveness and deliverability. By signing up, you'll get 100 emails to try it. After you subscribe, you’ll get 12K free emails per month. MailerLite Features Drag-and-drop newsletter builder Autoresponders Landing pages and online forms Marketing automation Email verifier Pros Generous free plan Email verification service Cons No newsletter templates on the free plan Expensive to get its more advanced functionality Further reading: For more info about this mass emailing tool, check our MailerLite review. Pricing MailerLite has a starting price of $10/month for 500 subscribers. To get additional functionality, you need to upgrade to the Advanced plan ($20/month). There is also a free plan with the key features, but it’s only for up to 1,000 subscribers, and 12K email sends/month. 9. Elastic Email Pricing: Paid plans start at $18/month, free plan Best for: Marketers, Developers Unique feature: Campaign creator tool Elastic Email is another great bulk email marketing solution to deliver your campaign to your audience fast and efficiently. This platform will let you send unlimited emails through its fast Email Delivery Engine, either through the HTTP API or the SMTP Relay. Before you send them, though, you need to craft your messages. For that, Elastic Email has a simple email designer to create the perfect campaign. Then, you can use the Campaign Creator tool to reach your subscribers and target them with email messages. Apart from email creation, you will get access to a landing page editor and web forms to power up your lead-generation efforts. Then, you can use segmentation to group your audience and use powerful analytics to monitor performance. Lastly, Elastic Mail’s Pro version includes email automations, a custom rDNS to improve delivery, webhooks, and unlimited custom fields. Elastic Email Features Email Designer Campaign Creator Email verification service Segmentation Webhooks Pros RESTful email API Email verification Cons Small number of integrations Very limited free plan (not ideal for bulk sending) Pricing Elastic Email offers two pricing models. You can choose the Email Marketing plans (Starter and Pro) starting at $29 and $49/month respectively for 2,5K contacts, or go for the Email API starting at $19/month for 50K emails/month. A free plan is also available, letting you store up to 1,000 contacts and send 100 test emails/day. However, these emails can only be sent to yourself. Choosing The Best Bulk Email Service For You Sending a bulk email campaign will undoubtedly give your conversions a boost. However, in the era of personalization, you can’t rely only on mass-sent emails. To give your conversions a boost and leverage the power of personalization, you need a tool that will allow you to send bulk emails and personalized campaigns. Above, we checked some of the best platforms to do both. If you want to get started asap, why not give Moosend’s email marketing service a go? You can sign up for free and try the features yourself. Make sure to try any available plans before you find your perfect match. The choice is always yours. Frequently Asked Questions (FAQs) Here are some of the most frequently asked questions regarding bulk email services. 1. What are the benefits of bulk email marketing? Bulk email marketing allows businesses to reach a large number of individuals quickly and effectively. You don't need to set up complex automation workflows and sequences. What's more, it's easy to track key email metrics like open rates, click-through rates, and bounce rates. 2. Can I send bulk emails for free? Yes, there are several bulk email services to start sending free mass emails like Moosend, Constant Contact, ActiveCampaign, and Mailchimp. Usually, free plans/trials have restrictions on the sending volume, so it's best to do some research before selecting a tool. 3. How can I send bulk emails without spamming? To send bulk emails without triggering spam filters, your campaigns need to have quality. Include a clear unsubscribe option, avoid spammy/misleading subject lines, and make sure you authenticate your domain by setting up SPF, DKIM, and DMARC records. If you’re using a new IP address, it's advisable to gradually increase your email volume to build a good sender reputation (called IP warmup). --- ### 22 Best Email Testing Tools In 2025 [April Update] > Use these email testing tools to preview your designs, improve your deliverability, verify your lists, test your SMTP server, and more. - Published: 2024-08-23 - Modified: 2025-04-30 - URL: https://moosend.com/blog/email-testing-tools/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Advanced, Beginner, Intermediate Getting your campaigns through email testing tools is necessary for modern marketing teams. Crafting high-converting email campaigns that can't pass spam filters would be a huge waste. , you need to test your messages to ensure that your subscribers will have the best possible experience with your business. Today, we’ll explore the top solutions to help you: preview your email design improve your email deliverability verify your email lists A/B test your campaigns and optimize your subject lines Disclaimer: The information below is accurate as of August 2024. What Should You Look for in Email Testing Tools? When searching for the right email testing tool, there are certain key features to look out for: UI & Ease of Use: A straightforward tool that's easy to navigate will be ideal for both technically inclined users and non-technical ones. A pleasant user experience should be among the top priorities. Spam testing: Detect whether or not your email campaigns can pass common spam filters. Integrations: The tool you select should integrate with popular email providers like Gmail, Outlook, AOL, and iCloud. If it also integrates with the email marketing platform you use, then you can further streamline your workflow. Customer support: Search for tools that include tutorials, videos, or live chat support. This is crucial when dealing with complex issues like deliverability. Delivery optimization: Ideally, the tool should provide hints and insights that improve the chances of your emails reaching their destination. Other insights could include broken links, issues with images, and more. Best Email Testing Tools: Comparison Table Here are the best email testing platforms you can find, organized by category. Testing Software Free Trial/Plan Pricing Unique Feature Email Preview & Spam Testing Moosend 30-day free trial $9/month Design and delivery tests SMTP Server Testing Socketlabs Yes $39. 95/month Bounce processing option Email Deliverability Check GlockApps Yes $85/month Sender reputation check Email Validation ZeroBounce Yes $18/month Quality contact scoring Email Account Health Monitors Reply 14-day free trial $29/month Multiple warmup profiles A/B Testing VWO 30-day free trial Upon request Multivariate email tests Email Subject Line Tester Refine Yes Free to use Industry average While a free tool might sound ideal, especially for businesses with tight budgets, investing in paid email testing solutions might actually save you more time and money. Let’s see the best of the best for each category. Email Preview & Spam Test Tools The first thing you need to avoid the spam folder is to make sure that your emails display correctly in the inbox. For that, you’ll need robust HTML validation and preview tools to make sure everything looks good. Here are five options to consider: 1. Moosend – Design, Delivery & Content Spam Test Pricing: Paid plans start at $9/month, 30-day free trial (sign up here) Best for: SMEs, eCommerce, SaaS, Publishers, Bloggers First of all, Moosend is an email marketing service that offers you the tools to craft, automate, test, and send your email marketing campaigns. Apart from its email creation, lead generation, and email list management capabilities, the platform will give you access to design and delivery testing features to make sure that your messages look good before they reach the inbox. This is useful for marketers who use the HTML builder and want an easy way to check their campaign and pre-send it to their testing email addresses. On top of that, the platform will let you generate spam filter reports to see how your messages rate against popular spam filters including Outlook, Gmail, and Yahoo. Moosend Features Preview email functionality (desktop and mobile devices) Content spam checker option Email analytics and metrics A/B testing tool Integrations with email testing and verification tools Pricing Paid plans start at $9/month for unlimited email marketing campaigns, forms, landing pages, and access to all email testing features. Register for a free trial (no credit card required) to try out the tools and see whether they suit your business goals. 2. Mailtrap – HTML/CSS Validation Tool Pricing: Paid plans start at $14. 99/month, Free plan Best for: Freelancers, SMBs, Enterprises Mailtrap is an email service with various testing tools to help you analyze your email campaign copy, discover your spam score, and validate your HTML and CSS. The software allows email marketers to detect how many will receive emails that are displayed correctly for popular email clients. Moreover, Mailtrap makes it easy to identify problems in your HTML code and catch potential design or formatting issues before they harm your engagement and delivery rates. Lastly, you can use the platform to check for potential rendering errors between desktop, mobile, and tablet devices. Mailtrap Features HTML email validation tool Email client support verification Audience optimization Email preview for different devices (web, Android or iOS) Shared virtual inboxes Pricing Mailtrap has a free version for up to 100 email tests per month. To increase the limit, you will need to upgrade to a paid plan starting with the Individual at $14. 99/month. 3. Email on Acid – Email Preview & Validation Pricing: Paid plans start at $99/month, 7-day trial Best for: Large businesses, Agencies, SaaS Email on Acid is among the paid email testing tools you can use to preview your email content and discover which elements might cause your trouble with spam filters. When it comes to previewing, the platform sports an array of features to help you nail your test emails, including sharing, approvals, and commenting. Apart from its content email testing options, Email on Acid allows you to perform domain blocklist checks to improve your email deliverability. On top of that, you can benefit from its engagement tracking options to be up to date with your subscribers’ interactions. Email On Acid Features Image validation Inbox display feature Email accessibility options Pre-header text test Team management Pricing You can try the platform by signing up for the 7-day free trial. Then, you can upgrade to a paid plan, starting with the Basics plan at $99/mo (billed monthly), the Premium at $179/mo, or the Enterprise (custom price). 4. Litmus - Inclusive Email Marketing Platform Pricing: Paid plans start at $99/month, 7-day free trial Best for: Large Business, SaaS, Financial, Retail Litmus in an all-in-one email marketing platform pricing users with excellent testing capabilities to check elements that can hinder your email performance. With Litmus, you can see how your email looks for different clients and devices and receive recommendations on what areas you can improve to get better results. It also provides users with an automated QA analysis to ensure links, images, and other important assets look perfectly. Moreover, this email testing tool also confirms if your content is accessible for all users. Finally, you can run advanced spam tests to avoid common filters and successfully deliver your emails to your audience. Litmus Features Email preview for different email clients and devices QA analysis Accessibility capabilities Advanced spam testing Various integrations Pricing This email service provider has three paid plans, starting with Litmus Basic at $99/month. It comes with 1,000 Email Previews/month and unlimited email monitoring. For more, you can upgrade to Litmus Plus which costs $199/month, or request a custom Enterprise plan. 5. Email Preview Services - Email Testing & Editing Pricing: Paid plans start at $25/month, 7-day free trial Best for: Agencies, SaaS, Developers, Designers Email Preview Services is another option to consider to deliver compelling emails to your audience. It offers a wealth of features ranging from design to spam testing. Briefly, you can check how your campaign looks in different applications and devices to secure a great user experience for everyone. It also helps users maximize their deliverability rates by identifying risky content and running spam checks Finally, Email Preview Services has a user-friendly API to embed it into your existing email marketing solution. Email Preview Services Features Email design testing Deliverability insights Email content analyzer Email campaign analytics API Pricing This email testing tool has four main pricing plans. The Standard plan starts at $25/month for limited checks, with the most popular plan - Business - at $45/month. There’s also an option suitable for Enterprises at $399/month. SMTP Server Testing Tool If you’re interested in keeping your inbound and outbound email sending problem-free, you need to get your hands on an SMTP Server testing tool. Here are some great options to consider: 6. SocketLabs – SMTP Checking Software Pricing: Paid plans start at $39. 95/month, 30-day free trial Best for: Marketers, eCommerce, Large businesses Socketlabs is a great option for testing your SMTP relay service, giving users easy configuration options, reporting tools, a dedicated IP address, and a lot more. With the platform, you can send marketing and transactional emails by integrating the tool with your apps or through Socketlabs’ Control Panel. Moreover, the tool is great for improving your email delivery through its advanced reporting capabilities. More specifically, you can access detailed reports showcasing failed messages, deliverability issues, engagement, and more. SocketLabs Features Deliverability insights StreamScore™ delivery reporting Automatic bounce processing Dedicated IP address Reporting API Pricing This SMTP testing tool has a free trial of the Core plan. After the 30-day free period, pricing starts at $39. 95/month. For more, you can upgrade to the Professional plan for $79. 95/month or contact sales for an Enterprise plan. 7. MxToolBox – Mail Server Testing Tool Pricing: Paid plans start at $129/month, Limited free plan Best for: Agencies, SaaS, Enterprises MxToolBox’s delivery service is equipped with a variety of tools to help you identify potential issues and improve your SMTP Server security. The platform will also help you keep track of your MX record, DNS, blacklists, and SMTP analytics. All you have to do is add your domain name, your IP address/hostname and you are ready to roll. Apart from that, MxToolBox’s super tool will allow you to run various tests, including HTTP/HTTPS verification, SPF and TXT record check, ICMP pinging, trace routing, and DNS server troubleshooting. MxToolBox Features Mail server testing Real-time deliverability insights Blacklist monitoring Inbound and outbound Mailflow monitoring Email Health check option Pricing MxToolBox has a limited free plan offering one free monitor with access to the top 30 blacklists. For premium features, you need the Delivery Centre plan starting at $129/month or the Deliver Centre Plus plan at $399/month. 8. Wormly – Uptime Monitoring Platform Pricing: Paid plans start at $44/month, Free trial Best for: Agencies, Marketers, Developers, Enterprises Wormly’s email testing tool focuses on monitoring your uptime and metrics to help you minimize your downtimes and increase your revenue. To achieve this, the tool is designed to provide instant failure alerts through SMS, Slack, etc. , to help you act fast. What’s more, you will have access to all protocol monitoring, including HTTPS, POP3, IMAP, FTP, and so on. When it comes to running an SMTP test, you only need to add your Hostname or IP, your email address, and your TCP port and you are ready to start. Wormly Features SSL web server test SMTP server testing tool Advanced metrics (Apache, PHP-APC, etc. ) Performance trends Uptime reporting Pricing Wormly has a free trial you can try, giving you access to 5-second High Definition monitoring, HTTP POST & SSL cert. monitoring, and more. Premium plans start with the Startup at $44/month, the Agency at $107/month, the Devops at $221/month, and the Enterprise at $562/month. Email Deliverability Test Tools To avoid the spam folder, you need to pay attention to your email deliverability in order to maintain an excellent sender reputation and sender score. Below, we’ll see a few handy tools to achieve it: 9. GlockApps – Email Deliverability Tester Pricing: Paid plans start at $85/month, Limited free plan Best for: SMBS, eCommerce, SaaS Next on the list is GlockApps, a tool that will help you identify common email issues, test major internet service providers (ISPs), and, ultimately, increase your open rates. The platform is equipped with numerous features to help you land your emails in your subscribers’ inboxes, from inbox insights and DMARC analytics to uptime monitoring and bounce tracking. Lastly, GlockApps comes with a Domain Checker that you can easily use to protect your domain from malevolent use and shield your business from spoofing attacks. GlockApps Features Inbox email tester and insights Bounce analytics Sender reputation tests Domain check tool Email template editor Pricing GlockApps has a Free Plan with 2 Spam Test credits, 10,000 DMARC messages, as well as Uptime and IP Reputation monitors (trial). Paid pricing starts with the Essential plan (Bundle) at $85/month and the Growth at $142/month. There is also an Enterprise plan ideal for agencies starting at $185/month. 10. Mail Tester – SPF & DKIM Testing Service Pricing: Free to use Best for: Individuals, Small businesses with tight budgets Mail Tester is among the free email testing tools you can use to improve your email deliverability. Users can instantly check their email campaigns for any issues and receive their score in a couple of seconds. What’s more, the tool is great for checking your SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Email) records, testing your mail server, IP address, and identifying spam-related content that will harm your email delivery. If you’re looking for more tools like this, check our email spam checker post. Mail Tester Features SPF & DKIM testing option IP address verification Mail server testing Configuration reports SpamAssassin collaboration Pricing Mail Tester is a free email testing software you can use by visiting their website. 11. Spam Check by Postmark – Email Delivery Tool Pricing: Free to use Best for: Bloggers, Marketers, SMBs While Postmark is an SMTP email delivery service, it comes with a few handy email testing tools to help you detect potential issues using SpamAssassin. The platform will give you access to its Spam Check tool for free. You can easily run your tests by adding your email code to the tool and taking advantage of the JSON API to connect spam score processing in your applications. If you want to take advantage of Postmark’s platform as an SMTP relay service you will have to get one of the available paid plans. Spam Check Features Lightweight JSON API SpamAssassin score Spam score processing Easy-to-use interface Pricing You can use Postmark’s Spam Check tool for free (also PostMark's free plan allows 100 test emails). If you need additional features, you might want to consider using it along with other email deliverability tools found in this list. Email Address Verification Tools Verifying your email lists will allow you to maintain good list hygiene and help you remove questionable email addresses that might lower your sender score. Here are some amazing tools to make it happen: 12. ZeroBounce – Email Validation Service Pricing: Paid plans start at $18/month, Limited free plan Best for: Individuals, SMBs, SaaS, Enterprises ZeroBounce is among the popular email verification tools you can try to make sure that your emails will reach your recipients’ inboxes. The service is perfect for cleaning your email lists by running them through the bulk email verifier. On top of that, you can easily connect ZeroBounce’s email validation API with your newsletter signup forms to perform real-time checks that will save you valuable time. Apart from email validation, the email testing tool offers additional features to run email deliverability tests and detect mail server errors. ZeroBounce Features Email verification tester Quality scoring for contacts Email deliverability test option Blacklist monitoring Email validation API Pricing ZeroBounce has a free plan with limited capabilities. If you need more, you can upgrade to a paid plan starting at $18/month for 2,000 emails. For over 1M campaigns, the service offers a custom Enterprise plan. 13. MailFloss – Email Address Verification Tool Pricing: Paid plans start at $25/month, 7-day free trial Best for: SMBs, Marketers, Large Businesses Mailfloss will enable you to “floss” your email lists from harmful or fake email addresses. To do it, the service lets you connect with your favorite email platform to remove invalid contacts and maintain a good sender reputation and sender score. The tool is also perfect for newbies as it requires zero coding knowledge. Nevertheless, if you are more on the tech side, you can benefit from Mailfloss’ real-time API. For more traditional users, you have the option to upload your spreadsheets or add email addresses manually. Mailfloss Features Automatic daily cleaning Real-time API Invalid address auto-removal Detailed analytics and stats Integration with popular ESPs Pricing Mailfloss doesn’t have a free plan but offers a 7-day trial. After its expiration, you need to upgrade to one of the three available plans, the Lite at $25/month, the Business at $57/month, or the Pro at $200/month. 14. EmailListVerify – Email Verification Software Pricing: Paid plans start at $139/month, Limited free plan Best for: Agencies, SaaS, Enterprises EmailListVerify will assist you in validating your email list addresses. All you need is to upload your contacts (accepted formats include CSV, XLS, TXTX, etc. ) and in a few minutes, you can download a clean list that won’t damage your email deliverability. Apart from its list verification abilities, the platform is capable of validating your SMTP server and domain, running spam checks, and performing MX record tests to increase your email ROI and help you succeed. EmailListVerify Features Email health checker Blacklist tests MX lookup Email address extractor SMTP server validation Pricing EmailListVerify gives you 100 free email verifications during the free plan. Then, you can choose between the Pay-as-you-go plan or get a monthly subscription starting at $139/month for 5,000 emails/day, $289/month for 15,000 emails, and so on. 15. Bouncer – Email Verification Tool Pricing: Paid plans start at $8 for 1,000 verifications, pay-as-you-go, or $6 for monthly subscriptions Best for: SaaS companies, Marketing teams, Agencies Bouncer is a powerful and highly trusted email verification tool that promises to improve the credibility of your email communications. It's built for brands and businesses that want reliable results, user-friendly features, and strong compliance with data protection regulations like GDPR. With Bouncer, you can verify emails individually or up to 250,000 email addresses in bulk and even use API for synchronous (real-time) email validation. The platform also offers a deliverability kit to assess the health of your domain and IP reputation before you hit "send. " In addition to straightforward list cleaning, Bouncer provides advanced features like toxicity checks and duplicate detection, ensuring your campaigns reach only valid and safe inboxes. Bouncer Features Bulk and real-time email verification Deliverability kit (domain reputation, inbox placement, and email content evaluation) Toxicity checks “Bouncer Shield” (identify invalid, fraudulent, or malicious emails upon signup) Duplicate and disposable email detection GDPR-compliant data processing Pricing Bouncer’s pricing consists of two models; the pay-as-you-go and the monthly pricing model, making it flexible for businesses of all sizes. Pricing starts at $8 for 1,000 verifications—or $6 if you use the monthly payment method. The platform also offers custom plans for high-volume users. Email Account Health Monitors If you’re just getting started with a new email account, you will have to pay attention to two things: technical setup and sender reputation. Here are some tools that might help you take care of both. 16. Reply – Email Warm-Up tool Pricing: Paid plans start at $59/month, 14-day free trial Best for: Sales reps, SaaS, Agencies, SMBs Reply offers visibility and full control over your email account health, from tech setup to inbox placement and more, within a full-fledged sales engagement platform. First, you can ensure proper technical setup of your email account by automatically checking the validity and authentication of your key DNS records, including SPF, DKIM, DMARC, Domain age, etc. You can also use the tool to build or repair your sender reputation. Simply put, the platform will send a set number of emails to trusted peer accounts (other users) and automatically interact with the emails on your behalf, closely imitating human behavior. As the sending limit gradually increases day by day, your sender reputation will improve as well. But the best part is that you get real-time insights on how your account performs and track the progress with detailed reports. Reply Features DNS issue detection AI-generated templates Multiple service profiles Peer-to-peer sending Ramp-Up mode Pricing Reply has a 14-day free trial to get to know the platform. After that, paid pricing starts at $59/month with the Email Volume plan. 17. Folderly — Email Warm-up and Deliverability Platform Pricing: Paid plans start at $120/mailbox/month, free tools Best for: Marketers, SMBs, Enterprises Folderly offers a complete suite of tools to test, monitor, and automatically improve your email deliverability. It is a complex platform that helps you identify and fix any issues that might arise with your domain or email account. Folderly offers an automated email warm-up service. On top of that, there are some helpful add-ons, including the SPF Generator and Email Placement Test. If you want more help, you can also request professional help from their in-house experts, including deliverability audit and even order template writing service. Folderly Features Custom API integration Email placement test Domain status monitoring Email content analysis Detailed account dashboard Pricing Folderly offers free email deliverability monitoring via alerts. Regarding paid plans, for sender reputation tools pricing starts at $120/mailbox/month, while for Inbox Insights pricing starts at $79/month (free version allows 2 tests/month). A/B Testing Software Performing regular A/B tests on your email campaigns is crucial for scaling your email marketing efforts. While the majority of email marketing platforms like Moosend and Mailchimp offer A/B testing, here are a few extra tools to help you out: 18. VWO – Multivariate Testing Platform Pricing: Paid plans start at $219/month, 30-day free trial Best for: SMEs, Marketers, Engineers VWO is one of the most popular email testing tools in the market regarding split and multivariate testing. This means that you can A/B test any element of your email campaign and measure the performance of your new variants. Marketers can easily launch new tests through the point-and-click editor to increase their email open rates and find the winning campaign versions. This testing software will let you run multivariate tests compared to other tools. This means you can try numerous combos to find what works best for your audience! VWO Features Email split test options Point-and-click visual editor Ready-to-use widgets AI copy generator Segmentation-based tests Pricing VWO has a 30-day free trial you can check out. After that, you can grab one of their paid plans, Growth, Pro, or Enterprise, starting at $219/month (billed annually). 19. Optimizely – Experimentation Platform Pricing: Provided upon contacting sales, demo available Best for: SMBs, Non-profits, Online stores Optimizely is another testing platform that you can use to run concurrent experiments that will improve your marketing plan. The platform sports an advanced set of tools to experiment with different elements to optimize your messages and increase your overall engagement. Apart from your email A/B Tests, Optimizely will give you the means to test your website through their visual editor. This way, you can try different UI variants to personalize your website messages and convert more visitors. Optimizely Features Digital experience tool Web experimentation No code visual editor Multivariate testing Rollout tool Pricing Optimizely offers an interactive demo for users to get to know the platform. To learn about the pricing of their paid plans, you need to contact sales. 20. Mailchimp – Email A/B Testing & Automation Software Pricing: Paid plans start at $20/month, Limited free plan Best for: eCommerce, Publishers Mailchimp is a famous email marketing tool, you can use to A/B test your email campaign before it hits your recipient’s inbox. More specifically, the platform offers advanced tools to test various campaign elements (up to 3) like your content, subject lines, design, formatting, and more. Moreover, there’s also a Multivariate feature, but it’s only available for Premium users, letting you test up to 9 variations. Are you looking for a cheaper Mailchimp alternative? How about trying Moosend’s email service and A/B testing tools instead? Give it a try! Mailchimp Features Multivariate testing option Cross-device tests Email campaign editor Landing page builder Behavioral tagging Pricing The tool’s limited free plan is for 500 contacts and 1,000 monthly email sends, with access to basic features to get started. Then, pricing starts at $20/month for 6,000 sends per month. Email Subject Line Testers A great subject line can make the difference between low and high open rates. To ensure that your subject line isn’t the reason why your campaign lands in the spam folder, you can use the following tools: 21. Refine by Moosend – Subject Line Testing Pricing: Free to use Best for: Bloggers, Freelancers, SMBs, eCommerce Refine is Moosend’s free subject line tester tool you can use on the spot. To access it, you just need to go to the tool, insert your subject line, choose your industry and subscribers, and then hit the “Predict Now” button. The AI-powered software will rate your subject line against the industry average and give you suggestions on how to improve its performance. If your subject line needs optimization, Refine will suggest important changes like adding emojis, personalization, and other elements that will fine-tune your messages. Refine Features Ever-advancing algorithm Very easy to use Tailored to each industry Optimization options Pricing The tool is available for everyone out there. If you want to step up your email marketing game, though, you can sign up for a free Moosend account and use it along with the powerful A/B testing features for better results. 22. Send Check It Pricing: Free to use Best for: Freelancers, Small businesses Send Check It is a simple yet effective solution to detect problems in your email subject lines. The software is accessible by anyone as long as you have an email address. When you add your subject line, the tool will automatically analyze it and provide you with information such as your performance score, scannability, reading level, and length. Moreover, you’ll get useful recommendations on how to improve your subject line, including personalization and punctuation suggestions. Send Check It Features Subject line scoring Spam word detection Sentiment analysis for marketing emails Big subject line database Pricing Send Check It is another free tool you can use to test your subject lines. To get your results, you only need to fill in your name and email address, and there you have it. The Takeaways Email testing tools are essential for every business, big or small! As mentioned above, testing is a crucial part of your marketing strategy, so don’t forget to find the best platforms and add them to your marketing toolbox as soon as possible. If you haven’t already, why not start with Moosend’s design and preview, spam check, A/B Testing, and subject line tester features? All you need to do to try them out is to register for a free Moosend account! Frequently Asked Questions (FAQs) Here are some of the most frequently asked questions about email testing and email testing tools. 1. What are some common challenges in email testing? Email testing has both old and newer challenges cropping up. Here are the most common ones: Rendering inconsistencies: Formatting may appear differently in Outlook, Gmail, Apple Mail, etc. since different email clients interpret HTML/CSS in various ways. Email size concerns: Large emails can lead to slow loading times or display issues. Links & attachments: Including attachments or links in emails can sometimes cause them to be flagged as spam or may not work as intended. Syncing plain text and HTML versions: Ensuring both plain text and HTML versions of an email are available and aligned is often overlooked, but it’s essential for accessibility and deliverability. Responsive designs: It's crucial to test how these designs adapt to different screen sizes. 2. How do email testing tools improve deliverability? Email testing tools can improve deliverability by: Emulating popular spam filters and delivering a spam score with actionable insights to lower it further. Showing how your designs will look across clients, operating systems, and devices Checking for broken links Gauging email size and estimating loading speed Performing authentication checks such as SPF, DKIM, DMARC --- ### 10 Product Recommendation Email Examples to Boost Your Sales > Explore stellar product recommendation email examples for different purposes to get inspired and drive higher conversions. - Published: 2024-08-21 - Modified: 2025-04-14 - URL: https://moosend.com/blog/product-recommendation-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner, Intermediate Picture this: You get an email with a brand’s catalog of new products. Then you get another email from a different brand that has shortlisted three or four products they think you’ll like based on your previous purchases. Which one will grab your attention? Most customers love product recommendations, especially if they’re highly personalized and timely. Wondering how to streamline this tactic without wasting valuable time and resources? Explore some top product recommendation email examples and types you’d better include in your strategy to bear fruit. What Is a Product Recommendation Email? A product recommendation email is a promotional campaign type providing product or service recommendations to subscribers to increase sales and customer engagement. They usually include personalized product suggestions based on user activity, such as browsing or purchase history. However, sometimes businesses choose to send more generic recommendations in bulk, displaying their best-seller products or seasonal services. Plus, product recommendations can either be standalone emails or part of other email marketing campaigns. For instance, you can include a complementary product section in order confirmation emails to boost sales. What Are the Benefits of Product Recommendation Emails? Here are the main gains of introducing product recommendation emails in your marketing strategy: Drive more sales: Sharing related products with customers at certain times during their journey can increase your conversion rates and average order value. Increase brand awareness: Through recommended products, you can show customers and prospects what your brand can offer them to get them back on your website shortly. Boost customer engagement: Showing customers that you care about their interests and needs will help you keep them on board for a long time. Save money: Email marketing is an affordable marketing solution compared to other targeted tactics such as paid ads, enabling you to earn more with less. To reap all these benefits, you’ll need top-notch email automation software to streamline your work. For example, with Moosend, you can use website tracking, premade email templates, and dynamic blocks to ensure your subscribers will get the best possible recommendations. Give it at try! 10 Top Product Recommendation Email Examples to Get Inspired Let’s explore some top product email recommendation examples to decide which ones to use based on your industry and target audience: 1. Welcome emails Welcome emails are triggered when someone signs up for your email list for the first time. Such emails are top performing with a remarkably high open rate that can reach up to 83. 65%. When someone decides to subscribe to your list, they’re genuinely interested in your brand, and you have their full attention. At least for a few seconds. Before it starts to span away, you can use a few best practices to stick to their memory. Two of the most prominent are providing product recommendations and a discount for their first purchase to boost conversions. Let’s see a great welcome example by Art of Tea that combines the two strategies: Subject line: Welcome to our CommuniTea Why it works: They chose to recommend their bestsellers to entice new subscribers with some of their most popular products. They added short descriptions next to each one, followed by “Shop Now” call-to-action buttons to create a sense of urgency. Now, combined with a 10% off the first purchase and a loyalty rewards program, it’s hard to stay away from the checkout for long. 2. Abandoned cart emails Abandoned cart and browse abandonment emails are essential for every eCommerce store aiming to drive sales through simple marketing automation tactics. After reminding your customers about the products or services they recently left in their cart, why not give them a few product suggestions, as well? It’s up to you to decide what you’d like to share in this case. For example, you can show related products to indulge prospects who might be looking for something else in this category or highlight your new arrivals to gain more traction. Here’s an abandoned cart email example with product recommendations by Grove Collaborative: Subject line: Where’d you go? Why it works: After placing the abandoned items in a row inviting subscribers to complete their order, they added a few more items under the title “Recommended for You. ” This adds a personalized angle to the message readers will find hard to skip. 3. Cross-selling/Upselling campaigns Cross-selling and upselling are among the most popular marketing strategies aiming to boost ROI based on relevant or complementary product recommendations regarding products or services. To nail this email strategy, you can trigger those recommendations based on personal data, such as browsing history to increase your conversion chances. Overall, these personalized emails can highly impact your ROI. Here’s a relevant product recommendation email example by Canva, a content creation brand with a freemium pricing model, to get inspired: Subject line: Unlock the top 3 premium Canva features Why it works: Canva invites existing customers or prospects to check out three premium features and claim them fast. In the head title, they mentioned that these features are “everyone’s favorite” to grab their attention and create a FOMO effect. Then, they described the assets of each feature, and the pain points they relieve followed by powerful CTA buttons. Finally, they added a sneak peak of the pricing plans for transparency to convince even reluctant prospects to give them a go. 4. Post-purchase Emails Post-purchase emails, such as order, payment, and shipping confirmations, usually yield high open rates as customers want to double-check specific information. This gives brands an excellent opportunity to promote specific products customers would love to have as well. However, it’s important to add those recommendations organically in your email campaigns to avoid looking spammy to your customers. Check out this example by Crate&Barrel: Subject line: Order Confirmation #123456789 Why it works: Below the order confirmation details and summary, they added a few product recommendations with the title “You’ll also love” to grab their full attention. Plus, they invited readers to check out what’s new in their other brands to bring traction there, too. So, if you want to go in that direction, you can follow this example and track your subscribers’ activity to see if this recommendation strategy bears fruit. Want to set up transactional emails with ease? Sign up for a Moosend account and reassure your customers that the actions they took are completed. Start today! 5. Back-in-stock campaigns Informing customers and prospects that some of your top-selling products are back in stock is an excellent tactic to boost sales. You can send them in the form of bulk emails or nudge customers who’ve shown a preference to those products based on previous purchases. Clarify what this campaign is about in the email subject line to yield higher open and click-through rates to meet your conversion goals. Check out how AWAY attracted readers from the beginning with a descriptive subject line. Subject line: Back in stock: The Bigger Carry-On Why it works: The brand informed customers that one of their best-selling products is back-in-stock to give them the opportunity to claim it fast. They added an image displaying the product in two colors and a clear CTA button to increase click-throughs. Finally, the free returns and shipping details below can also incentivize them to buy them before their next vacation. 6. Win-back emails Win-back emails aim at rekindling the relationship with inactive or churn subscribers and customers. Marketers create several types of emails to avoid waving goodbye for good, from offering discounts to running customer surveys. Re-engagement emails also fall in this category as they have the same goal—winning someone’s attention and trust to complete a favored action, such as purchasing. And of course, product recommendations could not be missing from a marketer’s action list, especially when they rely on past purchases. Here’s an excellent example by Surreal that did it in style: Subject line: You've got Surreally good taste Why it works: They kicked off with a creative subject line to grab their attention and continued with the clever copywriting. “Come back and dive into the goodness” is a great way to win them over and get them to the checkout again. They also included a customer testimonial to make it more appealing. 7. Seasonal emails Many retailers and eCommerce business owners rely on holidays such as Christmas, Halloween, and Valentine’s to promote specific products that are popular in each season. These holiday emails, when combined with limited time offers and similar incentives can work miracles for a brand. Moreover, these email types give brands a fantastic opportunity to become more creative with their campaigns to gain extra customer loyalty points, especially when offering personalized recommendations. See how Nuts. com displays their Halloween products to win customers’ hearts the spooky way: Subject line: In the Spirit of Halloween Why it works: This amazing design includes all the seasonal elements needed to convert, from pumpkin decorations to candy worms. Plus, the brand offered a discount to make this offer more appealing and maximize sales for this season. If seasonal product recommendations sound like a good plan, find our dedicated templates in our library to wow your audience with a few drags and drops. 8. Product launch emails When a business launches a new product, the first people they want to share the great news with are their customers. Help them discover what you’ve got for them by sending a dedicated email campaign. Mention the benefits of each product and the pain points it will resolve so that people can understand their value. Also, if you want to give it a boost, you can offer a limited-time discount or pre-order options for real fans. Here’s a new product recommendation example by Nomad: Subject line: Introducing: GLOW 2. 0 Why it works: They introduced a limited-edition product customers would love to have. They stressed that it’s important to shop for it quickly - within a few hours - after the launch to get it. To make the time limit stick even more, you can also use a countdown timer to add a sense of urgency. 9. Giveaway email Many businesses choose to run giveaway contests via email or social media to boost brand awareness and share products with their target audience. If you want to follow this tactic to reap these benefits, choose one of your most popular products or services to make winners feel delighted with your brand. Check out how Counter Culture Coffee did it to get inspired: Subject line: GIVEAWAY Why it works: Through this giveaway contest, the brand portrayed one of their top products in four different colors for four lucky winners. All they had to do to enter the contest was follow two accounts on IG, like the post, and write down the color they wanted. When sending similar emails, be specific with the guidelines and the expiration date to avoid confusing contestants. 10. Loyalty program emails Finally, you can share exclusive deals and product recommendations with loyal customers or people who join your rewards program. This way, you show them that they’ll always get something in return when they’re active members of your community. Plus, repeat customers are lifesaving for brands, as they keep the revenue coming. They also act as brand ambassadors. Here’s an example by McDonalds’: Subject line: Exclusive Deal: Cuz you deserve it Why it works: McDonald’s rewards their first-time mobile app users with an exclusive deal and an earning point system to receive similar benefits in the future. They recommended two popular meal options to get them started. Finally, they added some terms and conditions in the email footer to inform users further about these deals and how to claim them. Product Recommendation Email Best Practices Here are some top tips to strengthen your product recommendations strategy and create emails that are hard to ignore. Choose an effective email design To show your product recommendations in the best way possible, you need a clear email layout that will make them stand out. For example, you can select the F- or Z-pattern and add pixel-perfect product visuals to grab your subscribers’ attention. Most email marketing services like Moosend or Mailchimp offer responsive and customizable email templates to create beautiful emails in simple steps while saving your budget. For instance, this template can do the trick: Customize this! Write an attractive subject line The subject line is the first impression you’ll make on subscribers when your email lands in their inbox, and long story short, you need to nail it. Boost your open rates by writing an attractive subject line that reflects the purpose of the email so that people with relevant interests and intents open them. Plus, make it up to 50 characters to be responsive for different devices. Here are few product recommendation email subject lines from other brands if you need some inspiration: Did you like ? Try these! More goodies we think you’ll adore. New arrivals selling fast Tired of leaving empty-handed, ? Say hi to our best-seller Optimize your copy The truth is that probably no-one asked you for a product recommendation at the first place, so you must act elegantly. Avoid sounding spammy and flow with a more personal writing tone, showing customers that you did some work on their behalf because you care. Therefore, when adding product recommendations, adopt a personalized angle to your copy to show them why you present them with these choices. Are they based on earlier purchases or are they bestsellers they would probably love? Plus, emphasize the benefits of each product and add social proof, such as testimonials or customer reviews to make them more appealing. Leverage personalization Regarding personalization, most email marketing software offers users relevant features to make it happen. For example, automation workflows and email segmentation help you deliver more targeted and timely content your subscribers will love. Moreover, they offer eCommerce-oriented features to help you streamline your email marketing efforts without wasting valuable energy. Moosend has dedicated product recommendation and eCommerce AI features to help users deliver personalized email campaigns based on data-driven solutions. For example, Audience Discovery will analyze customer behavior, build smart segments, and suggest relevant content to each group. Plus, you can unveil a user’s intent and use a tagging system to deliver more fitting campaigns. Try this! Finally, most software has integrations with other marketing stack, such as CRM solutions, to dive deeper into customer behavior and turn leads into customers. Run A/B Testing A/B Testing is a powerful tool in every marketer’s hands that would like to test out several email parts to find what works for their target audience. You can experiment with different subject lines and content to see what your audience finds more interesting before sticking with it. Keep in mind that not all email services offer complex A/B Testing solutions, so if you want to test more distinct email parts, you may need to resort to more sophisticated tools. Determine the email frequency Finally, when building your product recommendation strategy, consider the frequency of those emails combined with the rest of your email messages. Otherwise, subscribers may find your content spammy and report you, which can be damaging for your sender reputation down the line. So, start out humble, with one or two email campaigns monthly, and when you collect enough data to rely on, you can build more sophisticated flows based on specific triggers. For example, if you deliver back-in-stock emails, you may skip cross-selling campaigns for a while. Deliver Product Recommendations with Targeted Messaging Ready to craft your next or even first product recommendation email? Hopefully, our email examples got you inspired and all set to get this strategy moving. Choose the email types your audience will find more appealing and start sending them product recommendations they’d love to see. Remember, personalization is key, so gather as much data as possible to deliver targeted messages that convert. And if you’re looking for an email marketing service that will automate this process, sign up for a Moosend account today and test out our eCommerce-friendly capabilities. FAQs Before we wave you goodbye, here are the answers to the most frequently asked questions around our topic: 1. How do I write a product recommendation email? Determine the goal of your campaign, add stunning product visuals, and include the benefits of purchasing your recommended products. If possible, add customer reviews or incentives to make them more appealing. 2. Why should I send product recommendation emails? Product recommendation emails help businesses drive more sales, boost brand awareness, and foster customer engagement through personalization. Plus, they can replace more expensive marketing tactics, such as retargeting ads to cut down on expenses. 3. How can I set up a product recommendation email? Pick an email marketing service with a relevant feature, choose a premade template, and promote products based on popularity or personalized data such as past purchases. --- ### 11 Best Email Marketing Software For Ecommerce [2025] > Explore the best email marketing software for eCommerce businesses including features, pros/cons, and pricing. - Published: 2024-08-20 - Modified: 2025-01-27 - URL: https://moosend.com/blog/best-email-marketing-software-for-ecommerce/ - Categories: Email Marketing, Software - Levels: Beginner If you want to boost the sales of your online store or enhance your brand awareness initiatives, email marketing should be on your bucket list. To streamline it, you need to find the best email marketing software for eCommerce businesses. This tool will also help you grow your audience and scale your business. Below, we’ve gathered the top-ranking email marketing solutions for eCommerce brands, including their functionality, affordability, and pros/cons to find what suits you based on your needs. Disclaimer: The information is accurate as of August 2024. How To Select the Best Email Marketing Software For eCommerce Most email marketing services have similar basic features, so it’s difficult to discern their differences if you don’t know what to look for. Plus, it’s important to choose a tool with eCommerce-friendly capabilities that are easy to set up and master. Here are the key factors that will help you decide which software best suits your eCommerce business: Affordable pricing: Massive bills will only slow down your growth. Plus, free plans/trials are always welcome. Ease of use: Both beginners and experienced users must be able to use the software with little to no problems. Drag-and-drop functionality is a must. Email automation: Robust automation is vital for eCommerce businesses to accomplish a seamless customer journey. Pre-made journeys are also helpful. Audience segmentation: Dividing your list into smaller groups helps you target customers more effectively and drive more sales. Integrations: Connecting your tech stack with your email software is essential to streamline your efforts. Transactional emails: Sending triggered emails after certain customer actions, such as signing up or purchasing, will reassure customers that these actions are completed. Customer support: Receiving help on time can be vital for your customers–24/7 support is preferable. Best Email Marketing Services For eCommerce: Features & Pricing Let’s see a brief comparison of the top email marketing services for eCommerce brands. Free Plan/Trial Pricing Best Feature Moosend Yes (30-day free trial) $9/month Easy-to-implement eCommerce automation Mailchimp Yes (limited) $20/month Pre-made customer journeys ActiveCampaign 14-day trial $19/month Sophisticated automation workflows Omnisend Yes (limited) $16/month Automatic branding of your emails and popups MailerLite Yes $10/month Sell digital products and subscriptions Drip 14-day trial $39/month Various Onsite campaigns to build and engage your list Klaviyo Yes $20/month Dynamic content based on past interactions with your brand Brevo (formerly Sendinblue) Yes $9/month SMS and WhatsApp campaigns GetResponse 30-day trial $19/month Conversion funnels HubSpot Yes $20/month In-depth reporting and analytics Constant Contact 14-day trial $12/month Event marketing options Top eCommerce Email Marketing Software by Use Case Moosend – Best overall affordable email marketing and automation solution Mailchimp – Best email software for entrepreneurs ActiveCampaign – Best for advanced automated workflows Omnisend – Best for advanced audience segmentation tools MailerLite – Best for small eCommerce businesses Drip – Best for growing your email list Klaviyo – Best for advanced eCommerce integrations Brevo (formerly Sendinblue) – Best for budget-friendly eCommerce marketing GetResponse – Best for building conversion funnels HubSpot – Best for large stores built on Shopify Constant Contact – Best for simple email marketing 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Easy-to-implement eCommerce automation Moosend is among the best email marketing solutions for eCommerce, with various marketing automation features, such as personalization and segmentation. The platform has an intuitive drag-and-drop email builder that allows you to create stunning campaigns in minutes. The editor has useful items, such as countdown timers to increase urgency and drive sales, product blocks to insert your products fast into the campaign, and dynamic blocks for hyper-personalization. To automate your eCommerce email marketing, Moosend offers automated workflows including welcome email sequences, cart abandonment, thank you emails, and cross-sell/upsell campaigns. The visual workflow builder is easy to use, enabling you to craft even sophisticated journeys with multiple triggers smoothly. And with Moosend’s advanced eCommerce AI, you know your visitors’ every move so you can target them with relevant messages. Regarding audience segmentation, Moosend offers robust options. You can segment your audience based on numerous criteria, apply tags to organize them better, and finally let the Audience Discovery feature do all the work for you. This Enterprise level feature introduces a smart segmentation system that updates in real-time and creates auto-segments based on funnel stage and purchase probability. To grow your email list and acquire more customers, Moosend equips you with customizable signup forms and landing pages. On another note, the platform can also handle all your transactional emails, a primary functionality for most eCommerce businesses. Pros High email deliverability rate reaching up to 98% Great email automation capabilities Affordable and scalable pricing Cons Limited signup form options No free plan available Best Features Drag-and-drop email builder 100+ professionally designed email templates AI powered tools Advanced automation workflows (visual automation builder) Signup forms and landing pages Transactional emails Real-time reporting and analytics to gain insights Integrations with popular eCommerce platforms (incl. Woocommerce) Pricing Moosend’s paid plans start at $9/month, offering you the platform’s full functionality without restrictions plus unlimited emails. There is also a 30-day free trial to try the features and see how you can upgrade your eCommerce marketing game. Try Moosend 2. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Premade customer journeys Mailchimp offers a complete suite of marketing tools including social media and digital ads. The platform has a great drag-and-drop campaign builder that lets you create email marketing campaigns, as well as eCommerce-specific messages like order confirmations and abandoned cart emails. Mailchimp can also help you build your store if you don’t need a more sophisticated builder like Shopify. Moving on to marketing automation, it has eCommerce-oriented triggers, e. g. , when a customer purchases a product or views a certain store page. But the standout feature is the pre-built customer journeys, enabling you to implement proven automation strategies quickly. Other notable features include the multivariate A/B testing that lets you optimize your campaigns and yield the best results, and the Generative AI feature that automatically creates on-brand content. Additionally, Mailchimp users have rich analytics and sales reporting. Pros Advanced marketing automation options Integrations with multiple apps Thorough reporting and analytics Cons More expensive than competitive solutions Very limited free plan Best Features Easy-to-use drag-and-drop editor Audience management tools Multivariate A/B testing Social media marketing and digital advertising 300+ integrations with eCommerce apps Pricing Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automations. There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends. Read the full Mailchimp review 3. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best Feature: Sophisticated automation workflows ActiveCampaign is an email marketing and automation platform capable of handling all your eCommerce marketing needs. Its drag-and-drop email designer lets you craft beautiful campaigns in minutes without the need to be a “tech wizard. ” The UI is clean and straightforward, while you get various design options for an eye-catching result. Regarding automation, you can set up welcome sequences to track engagement with your brand, deliver personalized product recommendations, and recover lost sales with abandoned cart campaigns. Through the extensive site tracking functionality, you get all the data you need to perform behavior-based segmentation to personalize your campaigns and drive more revenue. To build a successful marketing strategy, ActiveCampaign offers customizable landing pages and signup forms to grow your audience and target them with offers and special deals. Finally, to track your eCommerce performance, ActiveCampaign provides detailed reporting. This includes basic metrics such as open rates, click-through rates and more niche ones like clickmaps and contact geolocations. Pros Top-notch reporting capabilities Omnichannel marketing options Automation split testing Cons Outdated for certain templates Steep learning curve for specific features Best Features Responsive email templates Abandoned cart reminders, cross-sell emails, discounts and coupons SMS and social media marketing Facebook Custom Audiences & Lead Ads Integration with Shopify, Magento, Square, BigCommere and more Pricing ActiveCampaign’s pain plans platform start at $19/month (1,000 contacts) and they are ideal for individuals or small teams. ActiveCampaign is not a free email marketing software tool, but there is a 14-day free trial to check out the features. Read our ActiveCampaign analysis 4. Omnisend Pricing: Paid plans start at $16/month, free plan Best Feature: Automatic branding of your emails and popups Omnisend is among the best email marketing software for eCommerce businesses offering vital features such as email personalization, abandoned cart reminders, and coupon codes. The platform is best suited for small to medium-sized businesses who want comprehensive eCommerce marketing. From signup forms and landing pages to product blocks and pre-built automation, Omnisend has it all. As an eCommerce-oriented solution, it lets you target specific users and deliver custom communications based on their shopping behavior. This is also achieved through conditional content, only visible to the segments/user groups you select. To build your campaigns fast, you get more than 130 visually pleasing email templates. You can drive action and increase conversions by sending unique autogenerated discount codes. And to deliver a truly unique experience and establish strong customer relationships, Omnisend has SMS and web push notifications. Finally, the A/B testing functionality allows you to optimize your campaigns, and the “Campaign Booster” automatically resends your unopened email campaigns. Pros Sales tracking capabilities Robust automation features Ease of use Cons Deliverability needs improvement Certain features are available with costly plans Best Features Pre-built automation workflows Product recommendations and direct product listings One-click integration with Shopify, BigCommerce, WooCommerce Discount coupons Unlimited web push notifications Pricing Omnisend’s paid plans start at $16/month letting you reach up to 500 subscribers with 6,000 emails/month and unlimited web push notifications. The platform has a free plan ideal for users to explore its functionality or get started with email marketing (up to 500 emails/month). 5. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products and subscriptions MailerLite is a great eCommerce email marketing tool known for its ease of use and the variety of features it offers. It has a clean and modern interface that’s easy to navigate even if you’re a first timer. The software integrates with all the main eCommerce platforms, so you won’t have problems showcasing your store products in email campaigns. One of MailerLite’s strong points is its generous free plan, which includes split-test emails, automations, as well as surveys and quizzes. Moreover, adding product blocks to your emails couldn’t be easier. MailerLite’s automation tools are strong, but a few bits are missing. For example, your automations can be triggered by store purchases and cart abandonment, but not by viewing a product. Regardless of this limitation, you get plenty of premade automation workflows to kickstart your efforts. Finally, MailerLite sports user-friendly website and landing page builders. Pros Decent email deliverability rates Ease of use Affordable pricing Cons Limited advanced automation options Templates available only with paid plans Best Features Intuitive drag-and-drop email builder eCommerce sales tracking Email verification tool Unsubscribe page builder Website builder Pricing MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder. Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails. Read our MailerLite review 6. Drip Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Various Onsite campaigns to build and engage your list Drip is an email marketing platform built specifically for eCommerce. With Drip’s drag-and-drop email builder, you can create stunning newsletters with ease to elevate your conversion rates. It’s almost effortless to add your store products directly into emails, promote top sellers to new leads, and send dynamic content like cart URLs. In eCommerce email marketing, having your marketing strategies run on autopilot is key. The visual workflow builder lets you automate campaigns across email, website, and social media channels. Additionally, you get 20+ workflow templates including cart abandonment, welcome series, thank-you emails, and review requests. You also get behavior-based automation allowing you to deliver relevant content when people buy, browse, and click across your store. To follow potential customers across channels, Drip has social retargeting (for Facebook and Instagram). As for acquiring new subscribers and turning them into paying customers, the platform offers Onsite campaigns (i. e. , popups). These include scenarios like mystery offers, “spin-to-win” gamification, quizzes, countdown timer campaigns, and exit intent. To deliver ultra-personalized messaging, Drip combines store, visitor, and marketing data so you can create the right segments. Unfortunately, Drip doesn’t offer a CRM system, social ads, or SMS marketing, but there are various integrations available covering all the needs of an eCommerce store. Pros Leading software for eCommerce stores Comprehensive analytics dashboard Robust automation capabilities Cons More expensive than competitive software Certain features are hard to grasp Best Features 50+ designer-made eCommerce templates Behavior-based automation Great segmentation options Smart A/B testing (up to four email content variations) Integration with OMS, CMS, CRM, loyalty, and scheduling software Pricing Drip’s paid plans start at $39/month and include unlimited email sends and onsite campaigns for up to 2,500 contacts. While Drip is not a free email marketing solution, it offers a 14-day free trial to test its features without providing your credit card details. 7. Klaviyo Pricing: Paid plans start at $20/month, free plan Best Feature: Dynamic content based on past interactions with your brand Klaviyo is another email marketing service designed specifically for eCommerce. As such, it powers thousands of Shopify stores to deliver personalized email messages, acquire new customers via forms and send SMS communications. The platform is user-friendly and its email editor lets you build even sophisticated email campaigns with ease. It has powerful AI tools to generate subject lines that convert and a recommendation engine that enables you to deliver product recommendations based on a user’s browsing history, past purchases, and preferences. Plus, you can use its A/B testing solution to experiment with both content and design. Regarding segmentation, you can group subscribers into ultra-defined audiences that update in real-time and deliver personalized messages based on factors like specific purchases, discount code usage, and predicted customer lifetime value. Additionally, using its native CDP, you can combine customer data from various sources and have a clear picture of how to target them. Finally, Klaviyo sports an automatic review collection tool to reward your 5-star supporters with unique coupons or direct unsatisfied customers to support. Pros Great email automation capabilities Advanced list management options Robust reporting and analytics Cons Expensive pricing structure (based on "active profiles") Slow customer support times Best Features 100+ customizable email templates Send time optimization Huge variety of automated flow templates Industry email benchmark data Lead generation tools (web forms, landing pages) Pricing Klaviyo has two paid plan variations–the first includes email only while the second has SMS. Prices start at $20/month for the Email plan (up to 500 contacts – 5,000 emails) and $35 for Email and SMS. There is also a limited free plan ideal to get started and try out the Klaviyo customer platform. Check out our Klaviyo review 8. Brevo Pricing: Paid plans start at $9/month, free plan Best feature: SMS and WhatsApp campaigns Brevo (formerly Sendinblue) is a multi-channel marketing platform including email, SMS, and WhatsApp campaigns. It also comes with its own CRM solution. Brevo integrates with most eCommerce platforms to allow you to display products in emails, send abandoned cart reminders, and segment contacts based on the order history. Brevo’s drag-and-drop editor enables you to send stunning, on-brand emails, while you can grow your email list stress-free since you get unlimited contact storage. You also get advanced features like A/B testing, send time optimization, heatmaps, and SMS marketing. However, you need to pay an additional $12/month to remove Brevo branding from your campaigns. Nevertheless, Brevo’s analytics functionality is great, tracking the number of times products are added to carts and cart checkouts in real-time. What’s more, you get an overview of your best-selling products as well as order and revenue figures. Lastly, the platform can handle your transactional messages, but you’re required to purchase another plan starting at $15/month. Pros Robust email automation tools SMS marketing capabilities Simple signup form creation process Cons Deliverability needs to be improved Limited reporting and analytics functionalities Best Features Drag-and-drop builder A/B testing Send time optimization SMS marketing Rich reporting and analytics Pricing Brevo’s premium plans for the Marketing Platform start at $9/month giving you 5K emails monthly and 500 contacts. There is also a free plan allowing you to send up to 300 email campaigns per day. Read our Brevo review 9. GetResponse Pricing: Paid plans start at $19/month, 30-day trial Best feature: Conversion funnels GetResponse is a professional email marketing tool for eCommerce business owners looking for seamless functionality. The platform sports a modern drag-and-drop email creator with various layouts and sections to build your messages effectively, including stunning templates in the library. Furthermore, GetReponse allows you to send automated emails for cart abandonment, product recommendations, post-purchase follow-up emails and more. All these allow you to sell more with less effort and build a strong connection with your audience. GetResponse’s standout feature, though, is conversion funnels. You can build end-to-end sales funnels featuring your store products. The platform can even do the “heavy lifting” by providing you with conversion-optimized scenarios to build your list and showcase your offers. It goes without saying that GetResponse integrates with other e-commerce tools like Prestashop, Shopify, Woocommerce, and WordPress. This way, all your data stays synchronized, and you can run efficiently your omnichannel marketing strategy. Pros AI email generator Conversions and lead generation features Ease of use Cons Advanced automations on high tier plans Certain landing pages are outdated Best Features Advanced segmentation features Landing page A/B testing Paid ads Webinars Website builder Pricing GetResponse’s paid pricing starts at $19/month providing unlimited newsletters, autoresponders, signup forms, landing pages, and more. While there is no free plan, the tool offers a 30-day free trial to experiment with its functionality. 10. HubSpot Pricing: Paid plans start at $20/month, free tools Best Feature: In-depth reporting and analytics HubSpot is an inbound marketing platform with a comprehensive CRM system. It offers a range of solutions for eCommerce businesses to seamlessly manage their marketing, sales, customer service, and operations. The platform also incorporates AI tools to enhance productivity and insights. HubSpot is an ideal solution for beginners since you can easily create signup forms to grow your audience, while CRM lets you manage them for free. What’s more, if your online store runs on Shopify, you can insert dynamic abandoned product content into your campaigns. When it comes to delivering automated emails, HubSpot gets pricey. You get 10 actions per automation (Starter plan), while for unlimited actions pricing climbs to $890/month. This isn’t the case with other HubSpot alternative solutions. Nevertheless, automation is easy to implement for both novice and experienced users. On the positive side is the fact that the platform tracks exactly which store pages or campaigns resulted in new store orders. This helps you find out which marketing efforts yield the highest return on investment (ROI). Finally, HubSpot offers excellent customer support, onboarding services, and educational resources through HubSpot Academy. Pros Advanced automation capabilities Free available tools Built-in CRM Cons Very expensive compared to alternatives Steep learning curve for certain features Best Features Drag-and-drop email builder Comprehensive built-in CRM Contact customer segmentation through a variety of filters In-depth reporting and analytics Customer support features like live chat and bots Pricing HubSpot’s paid plans start with the Starter plan at $20/month for 1,000 marketing contacts including live chat, forms and landing pages. The platform has free tools you can use to start emailing and growing your audience. 11. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event management options Constant Contact is an email and digital marketing platform for small businesses wanting to find, attract, and engage customers. It has a user-friendly drag-and-drop email editor with hundreds of premade templates. Moving on to Constant Contact’s automation capabilities, the software enables you to send welcome emails, abandoned cart emails, birthday and anniversary emails, while you can automatically resend campaigns to contacts who didn’t open your first email. What’s also great is that if you have multiple abandoned cart automations set up, the platform reminds you to remove older ones to avoid confusion. To turn website visitors into leads, the platform equips you with customizable signup forms and landing pages. These forms are mostly simple, text forms that are ideal for conveying seriousness and professionalism. With Constant Contact, you can also generate brand awareness with ads on Facebook, Instagram, and Google. To optimize your campaigns, the platform offers subject line A/B testing. Finally, reporting and analytics tools track all important metrics like list growth, email views, and clicks. Pros Ease of use Multi-channel marketing optioms Event marketing options Cons Segmentation on high tier plans Limited automation capabilities Best Features Embed products in your emails Built-in CRM system SMS marketing Social media marketing Integration with Shopify, Woocommerce, BigCommerce, Magento Pricing Constant Contact’s paid plans start at $12/month for 500 contacts and 5,000 email sends per month (email sends are 10x your contact allowance). For pre-built automations and A/B testing, you’ll need a more expensive plan (starting at $35/month). Constant Contact also offers a 14-day free trial for eCommerce stores to test its functionality before committing. Read our Constant Contact review How We Selected the Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Choosing The Best Software for Your eCommerce Business Ecommerce email marketing requires the proper tools and the proper email marketing strategy to bear fruit. Explore the basic functionality of email marketing services and then identify which advanced features you need. Finally, remember that an affordable email marketing tool or one providing an all-in-one suite can be ideal if you want to grow your business fast. If you feel that Moosend ticks all the boxes, you can create a Moosend account today and see what the software can do for your customers. FAQs Here are some quick answers to your most urgent questions around this topic: 1. What is the best email marketing software for small businesses? Some of the cheapest and most valuable email marketing software options for small businesses include: 1) Moosend, 2) MailerLite, 3) Constant Contact, and 4) Brevo. 2. Is Mailchimp good for eCommerce? MailChimp offers stellar eCommerce-oriented features including sophisticated automation options, premade customer journeys, and a basic website builder. However, it’s rather expensive compared to competitors. 3. What is the best email marketing software for Shopify? If you’re looking for email marketing services that integrate directly with Shopify to save resources and time, you can check out Omnisend, MailerLite, Klaviyo, and ActiveCampaign. 4. What features should I look for in an email marketing service for my eCommerce business? The best email marketing software for eCommerce stores should offer flexible pricing plans, premade design templates, intuitive builders, automation and segmentation, and finally transactional emails. --- ### IP Reputation vs Domain Reputation: What You Need To Know [2025] > The evolution of email deliverability: from IP reputation to domain reputation. Discover how mailbox providers prioritize sender reputation. - Published: 2024-08-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ip-domain-reputation/ - Categories: Email Deliverability - Levels: Advanced, Intermediate Remember the good old days when email deliverability was all about your IP reputation? When simply having a clean IP could get your email into the inbox? Those were the days. But just like VHS tapes and dial-up internet, the landscape of email marketing has evolved. Today, email deliverability is like a symphony—multiple instruments (or metrics) are in play, and it takes much more than just hitting a few good notes. Mailbox Providers like Gmail and a few more, have refined their algorithms to focus on domain and sender reputation, user engagement, and other factors that make the IP address seem like a relic of the past. The Evolution of Email Deliverability In the past, email deliverability hinged on IP reputation. If your sending IP had a solid track record—no spam complaints, low bounce rates, and clean behavior—your emails landed directly in inboxes. But spammers adapted, rotating IPs to evade detection, leading to a shift in focus. Since 2019, Moosend has connected all message headers to users' domain names instead of using our domain. This means your domain is front and center when you send campaigns, ensuring your emails aren’t sent on our behalf. Today, email deliverability is much more holistic. ESPs now look at the entire ecosystem of your email sending practices, focusing on your domain reputation and sender reputation. This means they're watching your content, how recipients engage with your emails, and even how consistently you send them. So, even if you have a squeaky clean IP, if your domain and sender practices are dodgy, you might still end up in the spam folder. Ouch. Why “Perfect” Emails Still Sometimes End Up in Spam Let's be real: email marketers can be perfectionists. You might spend hours crafting the perfect email—SPF, DKIM, and DMARC all in place, no broken links, and not a single grammar mistake. You run it through your favorite testing tool and get a perfect 10/10 score. Time to sit back and relax, right? Not so fast. Mailbox providers aren’t just judging your emails on technical execution anymore. They’re watching how real humans interact with them. If people are marking your emails as spam or simply ignoring them, guess what? That flawless email might still end up in the spam folder. And it’s not because you did something “wrong” technically—it’s all about user engagement. Providers prioritize their users, so if they see that people consistently toss your emails into the junk folder or ignore them, that’s a red flag. Warming Up a Mailbox: A Slow and Steady Win Let’s talk about warming up—no, not stretching before a workout, but warming up your email sending. When you’re using a brand-new domain or IP address, mailbox providers are cautious, much like a friend who’s hesitant to try a new restaurant. You need to build trust gradually. Instead of sending a massive campaign right away, start small. Begin by sending emails to your most engaged recipients and gradually increase the volume. This approach shows ESPs that your content is well-received, helping you gain their trust. Rushing in with a large blast of emails from a fresh domain or IP is a recipe for disaster, as ESPs might mistake you for a spammer trying to game the system. Further reading: Learn more in our IP warm-up guide. Good Lists and Relevant Content: Your Deliverability MVPs Here’s the golden rule: only send emails to people who actually want them. It sounds obvious, but it’s surprising how often this is overlooked. Sending to opted-in lists isn’t just a legal requirement (GDPR and CAN-SPAM), it’s also your ticket to better inbox placement. However, even with a clean, opted-in list, irrelevant or boring content can still cause issues. If people start to disengage—whether by unsubscribing or, worse, marking your emails as spam—it will damage your domain reputation and hurt your deliverability. The key is to keep your content relevant and engaging. Encourage interactions like clicking links, forwarding to a friend, or even replying—these actions are gold for your sender reputation. What’s New with Google and Yahoo? (Hint: It’s all about user experience) In 2024, Google and Yahoo gave email users even more control with updates like one-click unsubscribe. This feature makes it easier for recipients to opt out with just a tap. If you make it difficult for people to unsubscribe, be prepared for a hit to your sender reputation. Looking Ahead: AI, Privacy Laws, and the Future of Deliverability organizations like Gmail/Google, Yahoo, and Outlook have been using artificial intelligence and machine learning for years to determine whether your emails deserve a spot in the inbox. They’re analyzing everything from user behavior trends to content relevance in real-time. With privacy laws like GDPR and the California Privacy Rights Act (CPRA) becoming stricter, it’s more important than ever to be diligent in how you collect, store, and use email data. The bottom line? Always prioritize user experience. Ensure your emails are relevant, well-timed, and sent to recipients who actually want them. --- ### Monthly Email Planner: September Edition [2025] > Plan your September email marketing strategy with templates and actionable tips for fall-themed messages, back-to-school, and more. - Published: 2024-08-16 - Modified: 2025-01-16 - URL: https://moosend.com/blog/september-email-planner/ - Categories: Email Marketing - Levels: Beginner As September approaches, it’s the perfect time to start planning your email marketing campaigns. With so many exciting holidays and themes this month, getting ahead of the game is essential to engage your audience and boost your sales. That’s where our guide comes in to help you create amazing fall-themed messages, connect with your audience, and reach your marketing goals. You’ll also get handy tips and strategies to make your campaigns as effective as possible. In our September email marketing planner, we’ll explore key holidays like Labor Day, National Coffee Day, and worldwide events you can turn into great educational and promotional campaigns. Lastly, we’ll uncover the strategies and tools you need to ace your September email marketing. Email Planner for September: What to Send The following campaigns will allow you to engage your audience with timely and relevant content throughout September. Here’s an overview of the holidays and inter/national days we’ll cover: Pre-fall campaigns: Mid-August till early September Back-to-School promotions: Late August till mid-September Fall-themed campaigns: Throughout September Labor Day: First Monday of September National Grandparents Day: First Sunday after Labor Day National Cheeseburger Day: September 18 Mid-Autumn Festival: The date varies, usually in September International Day of Peace: September 21 National Coffee Day: September 29 Beginning of Oktoberfest: Late September (varies each year) Essential step: You’ll need a calendar to start planning your email marketing strategy. Create yours by checking out our email marketing calendar template and guide. Now let’s see what your September email planner entails. 1. Pre-Fall Campaigns As summer winds down, it’s the perfect time to capture your customers’ attention with fresh, exciting products and deals. You can showcase what’s new in your store and entice customers to start the new season with your latest offers. Pre-fall campaigns aren’t only for eCommerce stores. SaaS businesses can also use them to target their audiences with special offers to start the new season. Email campaign: Re-engage your audience with a post-summer kickoff, highlighting new collections and special offers. When to send: Ideally, from mid-August to early September. Subject lines: Showcase new arrivals to build up hype and curiosity. Consider using relevant emojis for a playful touch. Pre-Fall 2023: Presenting Planet Camo (Diesel) So Deer to Me: Introducing Pre-Fall 2023 (Gucci) PRE-FALL SHOP! Inklings of Autumn (Adored Vintage) Email copy: Build excitement about new products and seasonal changes. Highlight the benefits of the new products and how they can help refresh the customers’ wardrobes or homes after summer. Visuals: Use high-quality visuals that symbolize a new beginning, such as autumn colors, leaves, cloudy weather, and cozy settings. Also, incorporate high-quality images of your new products. CTAs: “Explore Now,” “Shop Pre-Fall,” “Discover More” Example: KOTN Here’s a great pre-fall campaign by KOTN that has a beautiful visual, clear copy, and a straightforward CTA to lead potential customers back to their website. Email subject line: Introducing Pre-fall 2023 Further reading: Need more inspiration? Look at our step-by-step fashion email marketing guide for additional tips and examples. 2. Back-to-School Promotions As the new school year approaches, parents and students are on the lookout for great deals on essential items. This is the perfect time to attract shoppers by offering special discounts on a wide range of back-to-school products. Also, you can use the theme to promote non-school-related items and target various audiences, not just parents and students. Email campaign: Create a series of emails that highlight various categories of products. Start with a teaser that introduces your back-to-school sale and follow up with targeted emails focusing on specific categories like school supplies, trendy clothing, accessories, and essential electronics. When to send: Late August till mid-September. You can also run extended back-to-school campaigns till the end of September. Subject lines: Highlight special discounts to attract attention. Add urgency with time-sensitive offers to encourage quick action. Also, personalize your creations when possible to address specific needs or customer segments. Back To School Savings! Get $15 Off Your Online Grocery Order Now! (Coborn) Back-to-school style from Burberry Kids and more (Burberry) Go WILD For Back To School + Enjoy FREE SHIPPING (SoYoung) Email copy: Focus on practicality and savings, promote popular items, and emphasize the ease of getting everything in one place. Use friendly, helpful language that addresses the needs of your target audience. Visuals: Mainly school-themed visuals. If your campaign is for a different target audience, incorporate vibrant colors and playful fonts to attract attention to your products. CTAs: “Shop Back to School,” “Save Now,” “Get Ready” Example: Caudalie Here’s a beautiful back-to-school email campaign from beauty brand Caudalie, using product images, pastels, and compelling copy to get customers to renew their beauty product stack. Email subject line: Your Back-To-School Skincare Routine Further reading: You can find more examples in our email marketing for beauty brands guide. 3. Fall-Themed Email Campaigns As customers are eager to update their wardrobes and homes, a fall-themed email can showcase your newest products that reflect the cozy, warm, and vibrant spirit of fall. These campaigns are perfect for promoting everything, from clothes and electronics to gym memberships and home décor. Just give your email a fall vibe and you’re ready to go. Email campaign: Create a series of drip emails that highlight various categories of new fall products. Start with a general overview email that introduces your fall collection. Then, follow up with targeted emails focusing on specific products. When to send: Throughout September. Subject lines: Create urgency with phrases like “Fall Deals Ending Soon–Shop Now! ” and use fall-related emojis or imagery, such as leaves or pumpkins. All in for autumn (Levi’s) Leaf meal planning to us this fall (Home Chef) Fall in Love with Autumn-Inspired Duos (EM Cosmetics) Email copy: Use storytelling to connect with your audience. Incorporate personalized messages and excite your audience by introducing your new products. Visuals: Use rich, autumnal colors like oranges, browns, and deep reds. By aligning your marketing with the seasonal change, you can tap into your customers’ enthusiasm for renewal. CTAs: “Shop Fall Collection,” “Discover Fall/Autumn Deals,” “Fall in love” Example: Natura Siberica Here’s a great September email marketing example from Natura Siberica, using the fall theme to enhance the “cozy” vibe and promote their new collection. Email subject line: Get cozy this Autumn with Organic Shop Tip: You can even use weather-based sequences to target your audience based on the weather conditions of your email list. For instance, send an email during the first rainfall of the season to offer customers relevant items (umbrellas, raincoats, etc. ). Find out more by signing up for a free Moosend account. 4. Labor Day Sales Labor Day couldn’t be absent from your September email planner. This holiday will allow you to attract customers with special promotions and coupons regardless of your industry. You can also include value-added content such as party make-up tips, barbecue recipes, or party hosting advice, complemented by engaging visuals and clear CTAs. Email campaign: Start with a teaser email to build anticipation. Follow up with a series of emails highlighting special deals and promotions as the holiday approaches. You can showcase specific offers and send a final reminder the day before Labor Day to capture last-minute shoppers. When to send: The week before Labor Day. Subject lines: Add urgency and highlight the benefits of your products. Use phrases like “Ends at Midnight! ” or “Limited Time Only,” and consider festive language and emojis to stand out. Labor Day Sale! 40% OFF SITEWIDE (Tommie Copper) Hey VIP! Here’s Your Early Access to the Labor Day Sale (Joybird) Here’s an idea: Early Labor Day savings (Leesa) Email copy: Capture the spirit of Labor Day with a friendly and celebratory copy. Also, you can personalize your messages and give your customers a guaranteed delivery date to encourage them to place their orders in time for their celebrations. Visuals: Use red, white, and blue colors, and images of barbecues and family gatherings to match the holiday theme or go for something more subtle. CTAs: “Shop Now,” “Don’t Miss Out,” “Shop Labor Day Specials” Example: Gibsons Steak Shop A great Labor Day example from Gibsons Steak Shop. The copy creates urgency and highlights special offers, encouraging immediate action with a clear delivery date and enticing discounts. Email subject line: Order Now for Labor Day Weekend Further reading: Find more email marketing tips and examples in our dedicated email marketing for restaurants guide. 5. National Grandparents Day National Grandparents Day is a unique opportunity that many businesses overlook. You can offer gift recommendations and special discounts, helping customers solve the common pain point of finding the perfect gift for their loved ones. Email campaign: Begin with a teaser email about a week before National Grandparents Day. Then, follow up with another message featuring gift categories, such as personalized items, home accessories, etc. When to send: The actual holiday is on the first Sunday after Labor Day, so anything in between these two works. Subject lines: Focus on the emotional aspect and the unique nature of the day. Use phrases like “Show Your Love This Grandparents Day” or “Special Gifts for the Grandparents You Love,” and consider adding emojis to make your emails stand out. Show your Grandparents how much you love them (Misty’s Florist) Celebrate Grandparents Day with Heartfelt Gifts and Exclusive Discounts! Show Your Love This Grandparents Day – Special Gifts Inside! Email copy: Emphasize family values and highlight how your products can make thoughtful and meaningful gifts. You can also share stories or testimonials from other customers to inspire your audience. Visuals: Warm, cozy colors and images of grandparents with grandchildren. CTAs: “Shop Gifts,” “Celebrate with Us,” “Give Love” Example: Blurb Here’s a September email marketing campaign from Blurb, using family-oriented language that emphasizes a meaningful gift idea—a personalized memory book. The visuals are engaging, and the clear CTA encourages recipients to explore more gift ideas. Email subject line: A Special Gift for Grandparents 6. National Cheeseburger Day Food-related businesses can engage their audience with mouth-watering deals and limited-time offers. Not in the cheeseburger business? You can promote related and complementary items, such as beverages, desserts, and more. Even beauty brands can showcase their best lipsticks for eating and call their campaign “Cheeseburger vs. . ” Email campaign: Restaurants and fast-food chains can offer special discounts, combo deals, and limited-time menu items. Grocery stores can highlight discounts on cheeseburger ingredients and share recipes. Cookware brands can also promote grills, frying pans, and burger presses with bundle deals. When to send: Before September 18 and during the national day. If it’s on a weekend, you can extend your offers and have a two-day celebration. Subject lines: Make them fun by adding a burger or cheese emoji. Also, don’t forget to include urgency and highlight your special deals. The summer burger crawl starts with this awesome combo. (Home Chef) $4 Off Your Order + It’s a Big Night for Burgers (Postmates) Fall Fun | Buy 4 Ribeye, Get 4 Burgers Free (Gibsons) Email copy: Use entertaining language to get your audience in the mood. Highlight special discounts or items and emphasize the joy of celebrating with delicious cheeseburgers. Visuals: Cheeseburger-themed images and vibrant colors. CTAs: “Order Now,” “Get the Deal,” “Burger up! ” Example: Julie Blanner Here’s a great email from Julie Blanner, showing how even bloggers can take advantage of the special day. Email subject line: It’s National Burger Day! Get the juicy recipes! Further reading: If you want more tips to promote your blog through email, check our email marketing for bloggers post. 7. Mid-Autumn Festival The Mid-Autumn Festival is a major celebration in many East Asian cultures, making it a great addition to your September email planner to connect with your audience through themed promotions. If you have segments based on location, this is the perfect opportunity to target them with a beautiful campaign. Email campaign: Promote the Mid-Autumn Festival with mooncakes, lanterns, and family gathering products. Highlight special offers on traditional festival items and create a warm, family-oriented atmosphere in your promotions. When to send: As the date varies, you need to check when the actual festival is. In 2024, it’s on September 17. In 2025, it’s on October 6. Subject lines: Use engaging language and emojis to capture the festive spirit of the Mid-Autumn Festival. “Celebrate the Mid-Autumn Festival with Us! ” “Mooncakes and Lanterns – Mid-Autumn Festival Specials! ” “Join the Mid-Autumn Celebration! ” Email copy: Emphasize family, tradition, and celebration. Highlight special offers on various products to celebrate the festival. You can also encourage customers to take part in the festivities and share how your products can enhance their experience. Visuals: Incorporate traditional colors like red and gold. High-quality images of your products can drive engagement and interest. CTAs: “Shop Festival Deals,” “Celebrate with Us,” “Discover Traditions” Example: Notebook Therapy To celebrate the festival, Notebook Therapy created a special collection for its customers. The copy uses warm and friendly language, inviting subscribers to celebrate with their loved ones. The brand also offers a 15% discount on the thematic collection for “an extra special celebration. ” That’s a great September email marketing campaign to promote your sales and join the festive spirit. Email subject line: mid-autumn moon is here! 8. International Day of Peace The International Day of Peace will allow brands to demonstrate their commitment to social responsibility. By promoting peace and awareness campaigns, brands can connect with their audience on a deeper level and show that they care about important issues, not just making sales. Email campaign: Create a campaign with ways to support peace, such as promoting donations for a good cause, creating special products where part of the profit will be given to a relief fund, and showcasing your brand’s philanthropic work. When to send: Before and on September 21. Subject lines: Draw attention to your initiatives with professional and meaningful language. Make time for peace, love, and harmony (Timex) International Day of Peace: Spread Love and Harmony Join Us in Celebrating International Day of Peace Email copy: Use your copy to promote peace and awareness. Highlight initiatives, events, and products that support peace. Avoid fluff to create a meaningful campaign. Visuals: You can add images featuring peace symbols, doves, and beautiful sceneries. Incorporate soft colors like white and blue. CTAs: “Support Peace,” “Join the Movement,” “Learn More” Example: Wendell August Forge Here’s a good example from Wendell August Forge featuring a product that fits the international day well and email copy that’s meaningful. Email subject line: Let there be peace on earth, and let it begin with me. 9. National Coffee Day Everyone loves coffee – well, almost everyone. National Coffee Day is the perfect occasion to engage your audience with enticing promotions on their favorite brews, coffee-related accessories, and even food. This day provides an excellent opportunity to boost sales and connect with coffee enthusiasts. Don’t forget to show some love to tea lovers with special deals on tea products as well. Email campaign: Coffee brands can promote their best brews, coffee subscriptions, and accessories like mugs and grinders. For other brands, such as beauty companies, highlight coffee-scented products, bath items, and scrubs. This not only broadens your appeal but also ties into the coffee theme. When to send: Send a teaser before the national day to get your coffee lovers ready for your sale. Then, deliver an extra special deal for them on September 29 to celebrate. Subject lines: Use actionable language (e. g. , get your morning coffee at a discount) to attract coffee enthusiasts, and include a sense of urgency to boost engagement. Freshly brewed lip loves for International Coffee Day! (MAC Cosmetics) Up to $100 OFF! Happy National Coffee Day! (Bed, Bath & Beyond) IT’S COFFEE DAY, Y’ALL (Death Wish Coffee) Email copy: Use energetic language to match the day, and offer special discounts, combos, limited-time items, or freebies. Visuals: Add coffee-themed images and colors like brown and cream. CTAs: “Get Your Coffee,” “Shop Now” Example: BLK & Bold Here’s how BLK & Bold celebrates National Coffee Day with a special “buy 2, get 1” September email marketing campaign. Email subject line: Celebrate National Coffee Day with BLK & Bold: Buy 2, Get 1 FREE! Further reading: If you have a small business and want to find out more about email marketing, take a look at our email marketing for small businesses guide. 10. Get ready for Oktoberfest Oktoberfest is a globally recognized celebration, making it a great opportunity to engage your audience with festive promotions on beer, German food, and related party supplies. This is an ideal time to boost sales by tapping into the celebratory spirit of the festival. Email campaign: You can celebrate the beginning of Oktoberfest with promotions on beer, German food, clothing items, and related products. When to send: Mid-September. Then, continue with follow-ups till the end of the month to get your customers ready for the actual holiday in October. Subject lines: Use actionable language to draw attention to your promotions. Celebrate the beginning of Oktoberfest with excitement and use emojis to enhance the festive feel. Supper Special: Emma’s Oktoberfest Dinner (The Hotel Emma) Time for A Beer Party! (Happy Socks) Wurst year ever... (Chubbies) Email copy: Use festive language to capture the spirit of Oktoberfest. Highlight discounts on Oktoberfest-related products (check our example) and encourage customers to join the celebration. Visuals: Use Oktoberfest-related visuals featuring beer mugs, pretzels, and traditional German decorations. Incorporate colors like blue, green, and white. CTAs: “Shop Oktoberfest Deals,” “Celebrate Now,” “Raise a Glass” Example: Red Bull Online Shop Below is a great example from the Red Bull shop, showing how various brands can target the holiday with special offers. Email subject line: A tradition that never gets old! Essential Tools to Create & Send Your Emails Before we look at some more tips and templates, here are a few marketing tools you can use to create effective and engaging email campaigns. Moosend: An all-in-one email marketing platform that offers a variety of newsletter templates, email automation features, and analytics to help you create and manage your campaigns effortlessly. Moosend’s UI makes it easy to personalize and schedule your emails, ensuring your fall campaigns are timely and relevant. You can try the email service provider by signing up for a free account. Canva: This design tool allows you to create stunning visuals for your email campaigns, including banners, infographics, and social media posts. With Canva, you can incorporate fall-themed elements like autumn leaves, pumpkins, and warm color palettes to make your emails visually appealing. Stripo: An email template builder that lets you create responsive and interactive email designs. Stripo offers a wide range of customization options and pre-designed templates. It also comes with numerous integrations to easily export your creations to your email tool. Unsplash: A library of high-quality, royalty-free images for your email campaigns. Unsplash offers a wide selection of fall-specific images, such as autumn landscapes, cozy home scenes, and seasonal foods, which can make your emails more relatable and attractive. Pinterest Trends: Use it to discover popular fall trends and themes. This tool can inspire your email content and help you stay ahead of seasonal trends. Now, to get some inspiration, let’s check out some of the best newsletter templates for your September email campaigns. September Email Newsletter Templates Using templates will let you simplify the process of creating your email campaigns. Moosend offers a wide variety of pre-made designs for different themes and holidays. You can customize them with the user-friendly editor and add various advanced elements, such as countdown timers, GIFs, dynamic content for new subscribers, and more. Plus, after setting up your emails, you can schedule them and wait for the results to roll in. Below, you’ll find some great designs to save time and effort. To use them for your September email marketing all you need to do is sign up for a free account. Pre-fall, fall-themed & back-to-school template Here’s a great design you can easily customize and turn into a pre-fall, fall-themed, or back-to-school campaign. Customize it Tips to customize this template: Colors: Use a mix of summer and fall colors for pre-fall, rich autumnal tones for fall-themed, and vibrant colors for back-to-school. Visuals: Add images of fashion arrivals for pre-fall, fall visuals like leaves and pumpkins, and school-related visuals like books and backpacks. Copy: Emphasize refreshing wardrobes for pre-fall, use cozy language for fall arrivals, and focus on practicality and savings for back-to-school. Labor Day, mid-Autumn festival & Oktoberfest template Here’s another Moosend template you can easily customize to suit your needs and make your September email planning easier. Try it Tips to customize this template: Colors: Use red, white, and blue for Labor Day; blue and white for Oktoberfest. Visuals: Add images of barbecues and family gatherings for Labor Day; beer mugs and pretzels for Oktoberfest. Copy: Use festive and energetic language for Labor Day sales; lively and festive language for Oktoberfest promotions. Inter/national days template Take advantage of the following pre-made design to create your own September email marketing campaigns for national and international days. Try it Tips to customize this template: Colors: Tweak the color scheme to match the specific holiday. For instance, use warm and cozy colors for National Grandparents Day, and bright, appetizing colors for National Cheeseburger Day. Visuals: Integrate images that reflect each holiday. Prefer high-quality images that include people and/or products. Copy: Tailor the language to fit the theme of each day and show the value of purchasing from you. For more, check our international days templates. September Email Marketing Best Practices Now that we’ve seen some templates to get started, let’s explore some email best practices, from personalizing your messages to A/B testing your content. Add storytelling elements Engage your audience with email storytelling to make your messages more relatable and memorable. Use narratives that resonate with your audience’s experiences and emotions during September. For example, share stories about back-to-school preparations, the excitement of Labor Day gatherings, or the anticipation of fall activities. Storytelling can create deeper customer relationships, humanize your brand, and make your campaigns more impactful. Here’s an email storytelling example from Chubbies: Personalize your email content Personalization is a game-changer, not only for the eCommerce industry that already uses marketing automation to create more targeted emails (abandoned cart emails, recommendations, etc. ), but also for SaaS, agencies, retailers, and more. According to Salesforce, 73% of customers expect better message personalization as technology moves forward. Regardless of your industry, you can use this tactic in any campaign simply by adding your recipient’s first name to your email body copy. To take it a step further, you can tailor your recommendations based on past purchases or browsing history to make your messages more relevant. Email segmentation based on demographics, for instance, will let you target your audience with content that corresponds to their specific interests and needs. In our case, you can target segments like back-to-school shoppers, Labor Day celebrants, and those interested in fall fashion. Here’s a great example by Sephora to get inspired: For an extra boost in your email open rates and click-throughs, you can also personalize your subject lines. Just add your subscriber’s name or use language like “for you,” “VIP,” etc. This will give your campaign a more personalized touch. Further reading: Check our dedicated guide for more subject line best practices. If you need a platform that makes personalization easy, Moosend offers a selection of user-friendly features to tailor your content based on your subscribers’ preferences. Start your email journey Find the best time to send your campaign Did you know that timing is everything when it comes to successful email marketing? For your fall-themed campaigns, we suggest sending your emails on Tuesdays and Thursdays, as these days generally perform well. For dedicated holidays, make sure to send teasers a week before to ensure your subscribers know about your sale. Regarding the best time to send your emails, early mornings (around 8 AM) till early afternoons (2-3 PM) are often good times to catch your audience when they are likely to check their emails. A/B test your messages A/B testing is an essential (and very efficient) tool for optimizing your email campaigns. You can experiment with varying styles of email copy to determine what resonates best with your audience. Also, you can test different subject lines to see which ones get the highest open rates and different send times to identify when your emails are most likely to be opened. Lastly, use the data from your A/B tests to refine and improve your email campaigns, ensuring that each one performs better than the last. Further reading: Learn more in our detailed A/B testing guide. Get Your Email Marketing Ready for September In your September email planner, we covered key strategies, from crafting compelling subject lines and using personalized copy to choosing the right visuals and timing your emails for optimal open rates. Now, you can start planning your campaigns early to ensure everything is ready for the fall season. Tailor your emails to reflect the themes and holidays of September, and don’t forget to use A/B testing to optimize your messages for the best results. If you’re looking for a platform that simplifies this process, Moosend offers a variety of user-friendly tools and templates to help you create effective email campaigns effortlessly. Start early, plan your strategies, and get your September email marketing ready to engage your audience and drive sales. FAQs Below, we’ve answered some of the most common questions to help you get started. 1. What to say in a September email marketing campaign? In a September newsletter, focus on the upcoming fall season and relevant holidays. Highlight back-to-school promotions, Labor Day sales, and fall-themed product launches. Mention any special events or sales you’re running and include helpful tips or content that resonates with the seasonal change, such as fall fashion trends or autumn home decor ideas. 2. What is the best time for email marketing? The best time for email marketing generally falls on Tuesdays and Thursdays. For fall-themed campaigns, late mornings (around 10 AM) or early afternoons (1-2 PM) are ideal times to catch your audience when they are likely to check their emails. Additionally, sending teasers a week before dedicated holidays can help build anticipation and ensure your subscribers are aware of upcoming sales. 3. What are the fall colors for September email marketing? Fall colors for email marketing typically include rich, warm tones that reflect the season. Think of oranges, browns, deep reds, and golds. These colors create a cozy, inviting atmosphere and can be used to highlight seasonal promotions and products. --- ### What Is Conversational Marketing? Benefits, Tips & Examples [2025] > Learn what conversation marketing is, why and when you should use it, and get inspired by examples from big brands. - Published: 2024-08-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/conversational-marketing/ - Categories: Marketing - Levels: Beginner, Intermediate Artificial intelligence and related tech advancements have conquered the marketing world for good. Consequently, consumers have raised the bar, opting for brands that provide more human-centric interactions and personalized experiences. Having a stand-by agent for every visitor who lands on your eCommerce website is impossible, especially when targeting a large audience worldwide. However, it’s important to find ways to follow this stream to keep your customers and prospects satisfied. And that’s where conversational marketing takes the lead, adding to your existing digital and traditional marketing tactics. Learn how to provide meaningful conversational experiences to customers and build strong relationships. What Is Conversational Marketing? Conversational marketing is a dialogue-driven marketing approach that enables users to have real-time conversations with a brand. However, these conversations don’t necessarily need to be conducted by humans on the business side. You can mimic human conversations with software powered by tech advancements, such as Artificial Intelligence (AI), machine learning, NLP, and automations. These interactions can unfold in different communication channels–chatbots, voice assistants, social media like LinkedIn and Facebook, messaging apps such as WhatsApp and SMS, and emails. For example, Moosend uses a chatbot inside the website, providing options to visitors in a conversational tone based on frequent requests, giving the opportunity to reach out to an agent for more complex questions: The more sophisticated the tool, the deeper it can go into customer behavior, enabling you to decode customer needs, habits, and interests to deliver personalized experiences. What a business will resort to depends on many factors like their headcount, goals, and budget. For example, a SaaS company with a large customer base might employ a stellar conversational AI tool like IBM Watson Assistant and Amazon Lex to streamline lots of processes, such as lead generation. On the other hand, a small business with a limited budget can invest in an Instagram bot. Or they can build email automation workflows, such as abandoned cart emails and product recommendations written in a conversational tone to capitalize on people’s interests. Examples of Conversational Marketing Use Cases Let’s explore some of the most popular use cases where you can apply conversational marketing: Cross-selling/Upselling: Provide personalized recommendations to customers based on previous purchases or website history. Customer support: Address most frequently asked questions and collect information about common customer pain points to resolve them before they turn into tickets. Lead generation: Identify qualified leads, provide them with relevant content, and connect with sales when their interest is warmed up. Customer engagement: Inform your existing customers about your upcoming sales, offers, and events to keep them satisfied. Onboarding: Create a human-like onboarding experience for new customers and set them up for success. Customer feedback: Collect feedback from various channels to optimize customer experience and improve your products or services after spotting the challenges your customers face. This list doesn’t stop here–you can think of multiple ways to foster meaningful conversations with customers based on your business and industry, but these are great for starters. Why Is Conversation Marketing Important? Here are some of the top benefits of conversational marketing for businesses. By bringing human-like conversations into your marketing game, you can: Personalize customer experiences You need a lot more than scattered social media posts and printed ads these days to attract and delight customers. Consider how many products and services run in front of your current and potential customers’ eyes every day, promising to resolve their biggest problems. You need to go the extra mile to outstand this competition. Conversational marketing helps create targeted messaging for customers based on the channel they use or the website pages they browse, among other factors. Plus, they can instantly reply to urgent questions or even provide recommendations customers would appreciate having. Shorten the sales cycle Having a sales rep interact with every visitor landing on your website is not the most affordable option. Conversational marketing works on your behalf here, too. It tells apart random visitors from leads and qualifies the top ones. Then, it’s time for the sales team to take over. If you’re searching for new ways to improve your sales process, this digital marketing tactic should be on your bucket list, especially in B2B. With potential customers moving faster down the sales funnel with less headcount needed, you’ll manage to cut down on your expenses and boost your ROI simultaneously. Get valuable customer insights Conversational marketing tools can give you a plethora of data to unveil your visitors’ and customers’ behavior. Use it to improve your processes, operations, and products or services as needed. And of course, remember to give yourself a pat on the back for everything that runs smoothly. Plus, when you combine these insights with analytics from other tools, such as your CRM and email marketing services, you’ll be able to deliver even more targeted marketing messages. Build stronger customer relationships Having constructive human-like dialogues in real-time with a brand helps establish long-lasting, trusting relationships. It feels like chatting with a friend who’s always there to listen carefully to your concerns until you start feeling lighter. That’s why it’s important to allow your customers to reach out to you whenever and wherever they want to. Long story short, conversational marketing will be a bonus to your existing customer loyalty and retention initiatives without having to go the extra mile. How To Implement a Conversational Marketing Strategy If you start feeling that this channel should be part of your existing strategy, here are some steps to follow to head to a great start: 1. Set your conversational marketing goals First, you need a thoughtful and realistic plan. Here are some questions to ask yourself: What would you like to achieve by adding a chatbot or virtual assistant to your existing strategy? What marketing and sales aspects would you like to strengthen and why? The benefits we shared earlier are great to start with. For example, you can aim at shortening the sales cycle or providing more human-like experiences inside your website to optimize navigation. Plus, think of channels these customer interactions should take place in based on your buyer personas and average customer journey. Then, map the teams that will engage with this communication channel, the training they’ll need to keep up with this tactic and finally decide on the budget you’d be eager to spend. 2. Choose the right software for your needs Once you’ve determined your goals, it’s time you searched for a software solution that will help you meet them without breaking the bank. Define the type of software you’ll need based on the tactics you’d like to streamline, such as chatbots, email automation platforms, texting software, etc. Here are the factors to check out on before purchasing a new tool: Features and functionality Pricing and scalability Integrations with other marketing platforms Ease of use Customer support Since chatbots are among the most popular conversational marketing tools, let’s clarify their two main types: rule-based and AI. Rule-based are simpler solutions and work based on predefined rules and decision trees. They are suitable for smaller businesses with shorter sales cycles and simpler customer requests that can usually be addressed as FAQs. On the other hand, AI chatbots are more complex tools that use machine learning and NLP to carry on more nuanced conversations with customers. Plus, they learn based on previous interactions and become “wiser” over time. 3. Convey your core messaging Keeping a consistent tone of voice across channels is important to help customers have a unified, persistent idea of your brand and form the right expectations. Knowing your personas and where they usually land on will help you shape your messaging accordingly and provide content and resources that leave a lasting impression. For example, if you adopt a more friendly and chilled tone as a brand, your conversation marketing tool should do the same. Plus, consider what type of content you’d like to serve to customers and prospects based on their needs. Is it a blog post, a video or podcast? Finally, sync with your team and ensure that they follow the same guidelines. 4. Track and analyze your progress As with every other marketing channel, you need to monitor important metrics, such as conversion rates, that will reflect how this tactic contributed to your goals. Most conversational software tools offer advanced analytics and reporting capabilities to help you determine what works and what needs refreshing. Moreover, you can integrate it with your existing marketing stack, such as Google Analytics, to understand its impact on your business. Keep in mind that there’s going to be a testing period until you figure out the types of conversations and resources your customers long for. 5 Top Conversational Marketing Examples from Big Brands Let’s explore how five big brands used conversational marketing to meet their business goals: 1. Kiehl’s The popular skincare brand Kiehl’s used conversational marketing to boost their customer engagement and loyalty by providing personalized product recommendations. When you land on their website you can see the chatbot on the right and request expert advice to find the products that suit your needs. Plus, customers can use the chatbot to check out product availability, find promotions and samples, and view the reward system, among others. 2. KLM Royal Dutch Airlines KLM introduced its chatbot to cover several customer experience needs. It helps them reduce response times and boost overall satisfaction. Plus, it provides access to important flight information, such as check-in time, and can offer recommendations in a friendly, conversational tone. They also implemented Google Assistant’s bot to take conversational marketing to the next level powered by AI. Thus, it provides a hard-to-replicate personalized marketing experience to users. 3. Domino’s Domino’s uses chatbots to improve customer service and help people order easily wherever they are. They connect their chatbots with multiple channels, such as Facebook messenger and Slack. For example, you can place your order following the bot’s instructions and rest assured that it’s on its way through real-time order tracking. Customers can also use it for support. For more complex questions they are invited to reach out to an agent. Overall, this approach improves customer engagement and simplifies the ordering process, providing extra loyalty bonuses to the brand. 4. OpenTable Emails or text messages written in a conversational tone can also fit in this category, especially when they’re triggered after a specific customer action and sent in real-time. For instance, this email by OpenTable informs the recipient that their reservation is cancelled, thanking them for informing them well in advance in a conversational manner. Plus, they’ve placed a CTA button to help them find a new table based on their specific needs. 5. OKTA OKTA is an employee and customer services solution using their chatbot to start meaningful interactions based on the user’s intent. For instance, it understands different personas based on their browsing history and other factors and initiates relevant conversations. For example, if someone has landed on the customer identity solutions page, this is what will pop up on their screen. After seeing this, leads may move faster down the funnel if they have higher intent. Uplevel Your Business Through Vivid Customer Conversations In a nutshell, conversational marketing tools will help you unlock new marketing circuits in different areas. Use real-time interactions to strengthen your inbound marketing, customer support and service and seek additional creative ways to use it. Sit down with your teammates, write your goals, and search for a user-friendly tool that will help you meet them. Then make sure to attune your chatbot or any other tool you're using with your brand voice and deliver appropriate content based on where they are at the customer journey. Looking for a top-notch marketing automation platform to send triggered and personalized emails to customers at an affordable price? Sign up for a Moosend account today and experiment with our features. FAQs Before you go, here are the answers to frequently asked questions around our topic: 1. What is an example of conversational marketing? Chatbots are popular conversational marketing tools marketers use inside their websites to address customer requests in real-time or move them faster down the funnel. Marketing automation and texting tools are also popular. 2. Are conversational AI and chatbots good for customer support? Yes–they help minimize response times, reduce support tickets, and cut down on unnecessary expenses. Plus, they enable businesses to collect feedback from customers and improve user experience. 3. How can conversational marketing improve lead generation and sales? Conversational marketing tools can respond based on customer behavior and tell apart leads from random visitors. Then, sales can take over only for qualified leads, shortening the sales cycle. 4. How do you measure the success of your conversational marketing efforts? Most conversational marketing solutions offer analytics to help you track your metrics. You can also integrate them with your primary performance tool like Google Analytics to gain more in-depth data. 5. What are the types of conversational marketing? Conversational marketing can be conducted through chatbots, voice assistants, live chatting, messaging apps, SMS, and social media, among others. --- ### Retail Email Marketing: Strategies, Examples & Tips [2025] > Dive into our guide on retail email marketing, packed with actionable strategies, inspiring examples, and invaluable tips for success. - Published: 2024-08-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/retail-email-marketing/ - Categories: Email Marketing - Levels: Beginner Imagine you own a retail store, and lately, customer foot traffic has been slower than usual. Sales are dropping, and you’re feeling the pressure to find an effective solution that won’t strain your budget. What you need is a way to re-engage your customers, remind them of your unique offerings, and drive them back to your store. This is where email marketing can help you get back on track. With email, you can send personalized offers tailored to your customers' needs, showcase new arrivals to spark their interest, and share exclusive tips to keep them engaged. This will not only keep your store on top of their minds but also encourage them to visit your store or shop online. In this article, we’ll see how to get started with retail email marketing, explore different types of campaigns, and provide actionable tips on setting up successful messages for your customers. What is Email Marketing for Retail? Retail email marketing uses email campaigns to promote products, services, offers, and other messages to existing, potential, or new customers. The goal is to craft targeted email messages to increase sales and customer engagement while building brand loyalty within the retail industry. Benefits of Email Marketing for Retailers Email marketing offers retailers a range of advantages, from increased sales to better customer engagement. Not only that, but it's also more cost-effective than other traditional marketing channels. Let's see more details below. Increased sales Email lets retailers reach out to potential customers who show interest in their products or services but haven’t purchased them. By sending targeted and relevant content, retailers can encourage recipients to make purchases. With methods like cross-selling emails, you can suggest other related products simultaneously. Also, you can recover lost sales by reminding cart abandoners to go back to their shopping cart and complete their purchase. More customer engagement Retailers can engage with their audience better using personalized, tailored email campaigns. Create segmented email lists based on various factors. Then, send personalized emails, such as promotions and updates, that resonate with individual recipients. A McKinsey study showed that 71% of consumers expect personalized content, and 76% get frustrated when they don’t find it—so it’s worth adding it to your marketing strategy. More cost-effective than traditional marketing channels According to data, email return-on-investment (ROI) can reach up to $42 for every $1 you invest, translating to an impressive 4200% return. This means that for a minimal cost, you can achieve significant returns, making email marketing an incredibly worthwhile strategy for retailers looking to maximize their marketing budget. Types of Email Marketing Campaigns for Retail (With Examples) You can include various email marketing campaign types in your strategy, each with different benefits. Let’s look at some of the main ones you should consider adding to your strategy and why. Welcome emails First impressions are essential, so make sure your new subscribers get a good one with a friendly email to welcome them to your retail brand and start building a strong customer relationship. Welcome emails bring more to the table than a friendly greeting—they can help your bottom line, too. According to Invesp, they bring in 320% more revenue than any other email, yet only 57. 7% of companies send them to new email contacts. Additionally, the average open rate for welcome emails is 50%—much higher than other emails. This is an excellent opportunity to introduce your customers to your products, services, and anything else you want them to know. Take a look at the example below. Yellowbird, a Texas-based hot sauce company, did a few things well in this excellent example of a welcome email. They include: Opening with an eye-catching graphic and a pun about joining “the flock. ” Mentioning free shipping for hot sauce packs. A casual, informal tone that matches the brand. A discount code for the first order with a 14-day validity creates a sense of urgency. Links to product lines. Additional resources: Here are some extra resources to help you with your welcome campaigns: Welcome Email Templates To Boost Engagement Welcome Email Examples You Need To See Abandoned cart emails We’ve all been there—you’re window shopping at an eCommerce store and adding items to your cart, but you leave without purchasing anything. As over 88% of online orders are abandoned, using abandoned cart emails in your retail email marketing strategy will help you recover abandoned sale. Here’s a great example of an abandoned cart email from Javy, a specialty coffee product retailer. This abandoned cart email includes a few things we like: Short, eye-catching intro. Letting the customer know their basket is saved. Informing the reader that products are often limited and might not be available if they delay purchasing creates a sense of urgency. A bold call-to-action (CTA) directs the reader to complete the purchase. Additional resources Find our more about abandoned cart emails below: Brilliant Abandoned Cart Email Templates Smart Abandoned Cart Subject Lines To Boost Open Rates Best Abandoned Cart Emails To Not Lose Sales Product recommendations Are you launching new products? Do you have recommendations based on past purchases? If so, it’s time to add product recommendations to your email campaigns. Product recommendation emails are a fantastic way to notify subscribers about products that match their buyer persona. Email marketing platforms like Moosend offer product recommendations features to streamlines cross-selling, upselling, and recommendation campaigns. They also have AI functionality to tailor your product promotions based on past purchases. Plus, Moosend offers a pre-made template library to help you during the creation process and save valuable time and effort. Customize it If you want to use this template to create your next big product recommendation email and send it to your audience, don't forget to sign up for a Moosend account. Promotional emails The primary purpose of a promotional email is to promote a discounted product, service, or special offer to encourage your customers to make a purchase. These emails can take different forms, from simply announcing the sale or enclosing a coupon to being tailored to a specific audience segment. Here’s a great example for you email marketing for retail strategy. Goldbelly is an online food marketplace that allows customers to purchase food from restaurants. In February, it ran a one-day-only Leap Year special and sent the above email to customers to promote it. Here’s what we like: Immediately creates a sense of urgency. Cute graphics that fit the sale’s theme, paired with leap day puns. A CTA close to the top of the email, straight after the opening graphics. Details about some offers from different restaurants alongside high-quality product photos. Transactional messages Transactional emails are automated emails triggered by a customer's actions, such as order confirmations, shipping notifications, password resets, and purchase receipts. Retailers can leverage transactional emails to keep customers informed and engaged throughout their purchase journey. For instance, sending a detailed order confirmation immediately after a purchase reassures customers that their order has been received and is being processed. Further reading: Learn more in our transactional campaigns guide. You can automate and track transactional emails easily through an email platform, ensuring timely delivery and valuable insights for optimization. Moosend offers these features as part of its Moosend+ plan, allowing you to choose the add-ons you need to streamline your operations without breaking the bank. Discover Moosend+ Urgent emails You might have noticed a common theme in the things we’ve liked about the previous email examples—they all create a sense of urgency. Our next retail email marketing campaign fits this theme well, as urgency is what it’s all about. Different emails can be classed as urgency emails, including: One-day sales Restocks Last chance items Clearance The email below from Rael, a Los Angeles-based period and self-care product company, promotes the end of its Labor Day sale. This is an excellent example of an urgency email because: Right away, it lets the reader know the sale is ending. The promotion is shown in big text with a CTA directing the recipient to the shop. Some of Rael’s trending products are shown underneath, with their sale discount displayed alongside. Competition and giveaway emails While most competitions are hosted on social media today, promoting them with a giveaway email campaign allows you to link them to your other products or shop front simultaneously. That’s what Getaway did with their Mother’s Day competition email, pictured below. The brand owns several tiny cabins near major US cities and offered a free two-night stay at one of its cabins to the winner of its Mother’s Day competition. Entrants were asked to nominate a mom they thought deserved the break. Here’s why we chose this email: A clever play on words at the beginning of the email. Earthy, natural colors fit the brand well and match the hero image. Highlighted text describing the prize. Contrasting CTA button. A second section with swapped colors and a CTA guides the reader to book their stay, tying the competition entry to a potential purchase. Seasonal campaigns Many retail businesses rotate stock during the changing seasons and bring out new items that fit the upcoming season. This is an ideal opportunity to reach out to your customers and inform them about your latest products with a seasonal email campaign. Drifter Surf, a surfing lifestyle brand from Bali, did this for the launch of its summer products in the email below. We like this summer email marketing campaign for a few reasons: A summery photo opens the email with a short summer-related text overlay. The intro text talks about summer in Bali to set the scene. Detailed explanations about new product lines paired with on-theme product photos. Short, punchy CTAs. Further reading: If you want to incorporate seasonal campaigns in your retail email marketing strategy, here are some holiday email newsletter templates you can use. Loyalty program emails A loyalty program is an effective method of acquiring emails for your email list, growing a loyal customer base, and rewarding customers who make repeat purchases. To keep your customers updated, consider including loyalty program emails in your campaign, like this one from Dr. Squatch. This men’s personal care retailer specializes in all-natural products. Their loyalty program rewards customers with points for various activities. The points can be redeemed for discounts. Here’s what we liked about this email: Points total with a “View Rewards” CTA at the top. A big, eye-catching trophy graphic makes the recipient feel like they’ve achieved something. Consistent CTAs lead to further information about the loyalty program. A section that explains the perks of the Squatch Man level with matching icons. Explanation of what points can be redeemed for. It visually explains the loyalty program and how customers can earn points. Educational content While this type of email campaign may only work for some retailers, sending educational content to your customers can be beneficial. Educational content can cover various topics, depending on your market and niche. For example, if you sell skincare products, you could send educational content about the benefits of adding a retinol serum to your skincare routine. Establishing your brand as an expert helps build trust and credibility and positions you as an authority. Customers who view you that way are more likely to purchase your products. If you already have or planning to create a blog for your business, you can use email to send you audience blog highlights, tips, and more. Here's a great email newsletter template to get started. Customize it Announcements and updates Emails are an excellent way to get important information, like announcements and updates, to your customers. They serve a broad purpose, too, as they: Inform customers about new products or company updates. Build anticipation for upcoming events, sales, or product launches. Enhance communication with your subscribers and keep them in the loop, fostering trust and customer loyalty. Encourage engagement by directing them to visit your website, make a purchase, etc. The following email from Toto Foods is a great example of retail email marketing done right. Toto is a retailer that sells plant-based, gut-friendly cookies. Its email announcing where customers can find them has been executed well and has achieved all of the goals we mentioned above. Here’s why: We’re immediately engaged with the opening text as it drives our curiosity. The colors and tone of voice are on-brand, bright, and engaging. The image fits the announcement while also driving up excitement. The text is concise while delivering all the required information. Two of the product images have “new” stickers next to them, building anticipation for customers to get the new product at a local store. Customer feedback surveys Collecting customer feedback is crucial for ensuring you’re meeting your customer's needs, and sending feedback or survey requests in your emails is a good strategy for acquiring information. As you aim for continuous improvement, insightful data about customer preferences, satisfaction levels, and areas to improve is hugely beneficial for making informed, data-driven decisions. Feedback requests can be sent as standalone emails or triggered emails after an event, like the one below from Bellroy. This Australian company produces sleek, environmentally friendly, minimalist wallets, bags, and accessories. It sent this email to a customer 30 days after they purchased a Bellroy item. We love this email because: It asks questions relating to the results of buying the product. It’s a post-purchase follow-up email that ties in the request for feedback without being pushy or intrusive. The layout is sleek and minimal, just like Bellroy’s products. Customers can quickly leave feedback directly from the email. Now that you know the emails you can include in your campaigns, let’s examine how to set up your email marketing strategy. How to Build Your Retail Email Marketing Strategy Building your email marketing strategy doesn’t have to be complicated. Here are the steps. 1. Determine specific goals Setting SMART (specific, measurable, achievable, realistic, and time-bound) goals is a vital first step in any marketing strategy. Well-defined goals will help you keep your strategy on track and give you something to work toward. Consider what you want to achieve by incorporating email campaigns into your marketing efforts. Do you want to drive sales, create a better customer experience, or boost retention with a loyalty program? Whatever goal you choose, ensure you can see if you’re achieving it, ideally through crucial performance metrics. We’ll cover this in more detail later. 2. Choose the right email marketing platform Choosing an email marketing platform that fits your needs is crucial to ensure your email campaigns are successful. As a retailer, you should consider the following factors when choosing your email service provider: Ease of use Customizable templates Email automation capabilities Ecommerce platform integration (Shopify, WooCommerce, etc. ) Thorough tracking and analytics Scalable pricing Additional lead generation tools (landing pages, forms) Excellent customer support (especially if you’re new to the game) We realize that’s a lot to take in. So, if you want a great option to get started, Moosend has all those features and more at an affordable price. You can create, send, and automate email campaigns from one platform. Plus, the software is ideal for beginners, offering a user-friendly editor, pre-made templates, and automation that's powerful and easy to set up. Try Moosend for free 3. Build a quality email list You can build an email list from a variety of sources, such as: Requiring customers to create an account at checkout. Including a subscription form on your website, such as a pop-up or inline form. Offer in-store customers email receipts. Run email-only promotions. Create a loyalty program where loyal customers receive perks in their inboxes. Ask customers to sign up for your newsletter. These are just a few of the options available to you. If you want to learn more, read our post on how to build an email list from scratch. 4. Create compelling designs and visuals Next, it’s time to define your content strategy and start creating beautiful, personalized email content and visuals. Say you want to send an email to all of your subscribers about an upcoming promotion. You want to ensure your visuals are eye-catching and the content is to the point but doesn’t leave any information out. You could hire a designer specializing in email formats, but that will cost you. Instead, consider using email templates. Here’s why: Consistent: Using a template ensures your branding and messaging stay consistent across all emails. Efficienct: Templates save time because your layouts are pre-designed, and you can quickly customize them to fit your needs. Professional: An impressive template will help you create professional-looking, polished email content, and that’s a big win for your brand reputation. Engaging: A common thread in the examples we gave above is that they captured and held our attention. Using a well-designed template can help you achieve this, too, and will boost your reader engagement. Scalable: As your business grows, you’ll need to scale your marketing strategies, and using templates from the outset is a great way to achieve this for your email campaigns, as you can easily replicate and adapt them to suit your needs. 5. Segment your audience and personalize your emails Your email list is getting bigger by the day, thanks to the strategies you put in place for email capturing, but you don’t want to send all your email campaigns to everyone on the list. That’s where email segmentation comes in. Here are a few methods you can use to group your audience: Demographic: Segment based on age, gender, income, education, etc. Geographic: Target customers by location, such as city, state, or country. Behavioral: Group customers based on their behavior, such as purchase history, website activity, or email engagement. Psychographic: Segment based on lifestyle, values, interests, or personality traits. Engagement: Group customers by their level of interaction with your emails, like active vs. inactive subscribers. Lifecycle stage: Target customers at different stages of the buying cycle, such as new subscribers, repeat or lapsed customers. Once your audience segments are down, you can send more personalized content, such as product recommendations based on previous purchases. Further reading: New to segmentation? Learn all about segments in our comprehensive email segmentation guide (examples included). 6. Establish a consistent sending schedule Consistency is vital in email marketing. Your customers' attention will fade if you don’t send emails out regularly. Send too many emails, though, and you ask them to unsubscribe. Figuring out the best consistency for your audience can take time and effort. An excellent place to start is by evaluating industry norms and your customer’s preferences, which you can establish through A/B testing. Once you’ve established the ideal sending cadence, create an email marketing calendar that houses your content. Then, you can use your email service provider’s automation features to deliver your emails at the chosen intervals. Lastly, don't forget to find the best time to deliver your emails as this will give you great open rates and click-throughs. According to Moosend's best time to send an email analysis, the most ideal time is between 8 and 9 am. 7. Track, analyze, and optimize It’s vital to continually improve your marketing strategies as markets and industries fluctuate and change. In step one, we mentioned tracking key performance metrics for your goals. This will help you benchmark your campaigns and understand whether they perform as intended. Additionally, using A/B testing can further optimize your email marketing efforts. A/B testing, also known as split testing, involves creating two versions of an email to test different variables such as subject lines, email content, or call-to-action buttons. By sending these variations to different segments of your audience, you can analyze which version performs better in terms of open rates, click-through rates, and conversions. This approach allows you to make informed decisions and continuously refine your campaigns for better results. Retail Email Marketing Tips & Best Practices You may be eager to start retail email campaigns but don’t rush off yet. First, check this list of tips and best practices to help you maximize the likelihood of success. Email design and layout: Make sure your emails look good on mobile devices, are consistent, and align with your brand aesthetic. Include whitespace for readability, alt-text for inclusivity, and clear CTAs. Optimize your subject lines: Convey value or urgency to entice the recipient to open the email. Be concise and attention-grabbing, but avoid spam words like “buy now,” “win,” or “save. ” Personalize the content: Address the recipient by name and tailor the content to their preferences, purchase history, or browsing behavior to make it more relevant, and you’ll likely see a boost in engagement. Segmentation: Use customer information to segment your lists so you can send more relevant content to your audience. Email list hygiene: Regularly clean your email lists, too, so you don’t waste resources sending emails to inactive or unengaged subscribers. Timing and frequency: Too many emails will overwhelm your subscribers, and odd sending hours will result in missed emails. Establish the best time and frequency (e. g. , weekly, bi-weekly, or monthly) and stick to it. A/B testing: Try out different subject lines, CTAs, and layouts until you find what best suits your audience, then use the results to inform your strategy going forward. Compliance with regulations: Regulations like GDPR govern email marketing, and you need to adhere to them, or you could face legal problems and fines. Don't forget to obtain consent from your subscribers through opt-in methods, provide opt-out (unsubscribe) options, and disclose any required information in your emails. Further reading: Discover more on our list of email marketing best practices that drive results. How to Measure the Success of a Retail Email Marketing Campaign There are several key email metrics and performance indicators that you can use to measure how successful your retail email campaigns are. Open rates: What percentage of recipients opened the email? A high open rate indicates good subject lines and high relevance to the recipient. Click-through rates (CTR): How many recipients clicked on links in the email? Which links did they click? A high CTR indicates engaging content and compelling CTAs. Conversion rate: How many recipients completed the actions you wanted them to perform, like making a purchase? High conversion rates show your messaging and offers work. Generated revenue: Tracking the revenue attributed to specific email campaigns compared to the cost involved gives you a direct measure of ROI. Engagement metrics: Monitor metrics like time spent reading emails and how often they were forwarded elsewhere. That gives you an idea of how deeply people engage with your content. Subscriber growth: Is your email list growing? Good! Measure how fast it’s growing and which channels contribute the most to understand the effectiveness of your acquisition strategies. To interpret these metrics, analyze the trends over time, segment the data, and compare the performance against benchmarks (like industry standards). If you want to enhance those metrics, improve what they relate to. For example, write more compelling subject lines to increase open rate, increase CTR with relevant content and CTAs, and foster more profound engagement with personalized content. Regularly testing your strategies and adapting them to fit your goals are essential for improvement. Remember, just because your strategy works now doesn’t mean it’ll still work six months from now or that it couldn’t perform better. Start Creating Your Next Email Marketing Campaign Email marketing campaigns are highly effective and beneficial for retailers who wish to boost their revenue, drive sales, and create a loyal customer base. Using an email service provider (ESP) can simplify the process and enhance your campaigns. With features like beautiful email templates, marketing automation, and advanced segmentation, an ESP allows you to efficiently manage and optimize your email marketing efforts. These tools help ensure your emails are personalized and relevant, improving engagement and conversion rates. You can try Moosend for free to see how an ESP can streamline your email marketing campaigns and help you achieve your marketing goals. Frequently Asked Questions (FAQs) You might still have questions about retail email marketing but don’t worry. These FAQs provide the answers. 1. What makes a retail email subject line effective? There are a few elements that make email subject lines effective, including: Relevance to the recipient Brevity, while providing enough information Creating a sense of urgency or curiosity Offering a benefit, like a discount or early access to new products Personalization An eCommerce AI tool can help you craft compelling, personalized subject lines quickly and easily. To learn more, read our article on subject line best practices. 2. How can retailers use automation in their email marketing strategy? In retail email marketing, automation can send customers personalized messages based on various factors, like past purchases or browsing history. This includes cart abandonment emails, product launches and recommendations, and birthday emails. Streamlining your email workflows with an automation tool like Moosend can help you deliver timely and relevant emails to your customers. 3. What are the best practices for segmenting a retail email list? Segmenting your retail email list is essential for targeting the right audience effectively. Consider demographics like age and gender to tailor content, and use psychographics to match lifestyle and interests. Track engagement levels to identify your most and least engaged email subscribers, and segment by purchase history for targeted promotions. Finally, use browsing history to send personalized product recommendations. These practices ensure relevant and impactful email campaigns, boosting engagement and conversions. --- ### 28 Best Marketing Newsletters To Join In 2025 [+How To Start One] > Discover the latest news, updates, strategies, and more by joining some of the best marketing newsletters. Also, find out how to start yours. - Published: 2024-08-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-marketing-newsletters/ - Categories: Marketing - Levels: Beginner Imagine starting your day with a quick scan of your inbox, having all the latest marketing tips, trends, and updates at your fingertips. No more endless scrolling or searching for quality content on search engines and social media platforms. Sounds ideal, right? But is it possible? Of course. If you want to stay up to date with marketing news but don't have time for lengthy posts, subscribing to marketing newsletters can give you essential updates that fit into your busy schedule. In this post, we’ll show you some of the best marketing newsletters you can follow to turn your email into a small powerhouse of knowledge, featuring important marketing topics, such as eCommerce, social media, SEO, and more. What Is a Marketing Newsletter? A newsletter is a communication tool that allows businesses and content creators to share updates, industry news, tips, and special offers. A marketing newsletter will focus on various aspects of marketing: eCommerce social media email marketing Content marketing SEO general marketing By subscribing, professionals can quickly and easily access essential information without having to search for it on search engines. Should You Subscribe to a Marketing Newsletter? The short answer is yes. Joining a newsletter is like a cheat code because you get the content you love delivered straight to your inbox, right when you want it. Just add your email address, contact information, and hit the subscribe button. Most newsletters will ask you to specify your preferences to personalize the content you receive. In some cases, you can choose the frequency (daily, weekly, monthly, etc. ) to ensure you get the right amount of information without feeling overwhelmed. Here are a few more reasons why you should join a marketing newsletter: Latest marketing trends and news: Stay up to date with the marketing community. For example, learn about new social media algorithms or upcoming digital marketing conferences. Expert insights: Access tips and strategies from industry leaders. For instance, you can receive advice from experts like Neil Patel on SEO best practices. Networking opportunities: Connect with like-minded professionals. Engage with a community of marketers through exclusive webinars or even forums. Exclusive content: Access special promotions and events. Be the first to know about discounts on marketing tools and courses or tickets to industry events. Also, paid subscriptions will cost you between $5 and $15. Educational content: Gain access to whitepapers, case studies, and how-to guides. Learn how successful campaigns were executed and how you can replicate their success. Career growth: Stay informed about job openings and marketing courses or webinars. Get career advice and find out about new roles or skills in demand in the marketing industry. Here’s a great example from Shopify’s newsletter, featuring a list of curated eCommerce content for their subscribers: Below, you will find various newsletters to follow, from eCommerce marketing and SEO to email and social media marketing. General Marketing Newsletters Here are some of the best marketing newsletters focusing on general tips, strategies, news and insights. 1. GrowthWaves GrowthWaves is a free and premium, bi-weekly newsletter focused on B2B growth strategies. Launched by Minuttia, it offers exclusive insights, case studies, and expert content to help you navigate B2B marketing. The Pro version will give you access to more benefits, including an exclusive monthly note, more interviews, frameworks, trends, opinions, templates, tools, and webinars. Lastly, paid subscribers will also receive software discounts, while a job board is in the works and will be launched soon. What to expect: Two email newsletters per month Access to a growing archive of 20+ exclusive case studies, frameworks, and interviews (limited for free users) One exclusive Note per month (Pro) Quarterly webinars and AMAs (Pro) Monthly Office Hours (Pro) Additional exclusive content and resources (Pro) Frequency: Bi-weekly Subscription: Free, paid ($240/year, with special promotions available) Subscribe here 2. Marketing Brew Marketing Brew is an email newsletter produced by the creators of Morning Brew and is designed specifically for marketing professionals. It provides essential information on the evolving dynamics of the marketing and advertising industry. Marketing Brew aims to equip subscribers with the latest information they need to excel in their marketing roles. What to expect: Latest trends and developments in the marketing world Insights and advice on effective business marketing strategies Updates on social media trends and best practices Information on the latest ad tech innovations Real-world examples and success stories from leading marketing campaigns. Data-driven insights to help improve marketing strategies Information about job opportunities within the marketing sector Frequency: Three times a week Subscription: Free Subscribe here 3. MarketingProfs Today MarketingProfs is a top resource for B2B marketing professionals and entrepreneurs, offering articles, guides, podcasts, infographics, training, insights, and tools. Their newsletter is designed to help you improve your marketing skills and stay informed on industry trends. It delivers effective marketing strategies, expert advice, training programs, webinars, detailed articles, and newsletter updates directly to your inbox. What to expect: Learn effective B2B and SaaS marketing strategies Strategies and tips for creating and distributing valuable content Best practices for email campaigns and deliverability Insights on leveraging social platforms for marketing Techniques and trends in business-to-business marketing Comprehensive approaches to building effective marketing plans Data-driven insights and performance measurement Enhancing interactions and satisfaction across the customer journey Frequency: Four times a week Subscription: Free Subscribe here 4. Growth Hackers GrowthHackers is a premier community founded by entrepreneur, angel investor, and startup advisor, Sean Ellis. The focus is on scalable and sustainable business growth. It provides a platform for growth professionals, marketers, product managers, and innovators to connect, share experiences, and learn from one another. Through their newsletter, you’ll receive the latest growth hacking strategies, case studies, and insights to power up your business. What to expect: Wrap-ups of the best growth-related content from the community Case studies and strategies used by leading companies like Uber and Airbnb Participate in sessions that cover AI tools, growth strategies, and more Connect with peers facing similar challenges Access to courses and certifications through Growth University Engage in exclusive member events, including AMAs and strategy sessions Frequency: Weekly newsletter Subscription: Free Subscribe here 5. The Hustle The Hustle is among the best marketing newsletters for general marketing tips, sales, and more. Created by HubSpot, it keeps over 2. 5 million innovators informed on business and tech news. It provides fresh, no-nonsense (and no fluff) stories and insights. What to expect: Marketing news and updates The Daily: a curated roundup of impactful news and trends every weekday morning. The Sunday Story: deep dives on business, founders, case studies, and important trends. Frequency: Daily newsletter (every morning) Subscription: Free Subscribe here 6. Marketing Dive Marketing Dive is a daily newsletter that sends you the latest news and trends in the marketing industry. Every week, it covers a wide range of topics, including online marketing, social media, brand strategy, advertising, marketing technology, data/analytics, and content marketing. Every Thursday, you’ll get in-depth reports on campaigns, platform developments, apps, gaming, and trends. On Mondays, the focus is on campaigns, reviews, and strategy, ensuring you start your week with actionable insights and updates. What to expect: Receive top marketing news each morning Get in-depth reports on key topics Stay updated with analysis and trends in marketing Learn strategies and best practices from industry experts Get notifications about upcoming webinars and events Frequency: Daily, Weekly Subscription: Free Subscribe here 7. Stacked Marketer Stacked Marketer is your go-to daily newsletter for curated digital marketing news and trends. Designed to be consumed in just 7 minutes, it delivers actionable insights and the latest industry updates to keep marketers ahead of the curve. Stacked Marketer also partners with various marketing platforms, which are regularly featured in their newsletter. What to expect: Daily updates on digital marketing, advertising, SEO, and more Actionable strategies and tips Industry news and trend analysis Insights on new tools and resources Highlights from top marketing experts Frequency: Daily newsletter Subscription: Free Subscribe here 8. The Marketer’s Playbook The Marketer's Playbook is a weekly newsletter offering a round-up of essential marketing news and strategies. It covers the latest developments in the marketing world, providing insights and practical tips to help marketers stay ahead. What to expect: Updates on major marketing news and trends Insights into advertising technologies and strategies Practical marketing tips and strategies Highlights of significant changes in social media platforms Analysis of current industry developments Frequency: Weekly newsletter Subscription: Free Subscribe here 9. Zero to Marketing Zero to Marketing is an email newsletter that provides marketing insights through detailed case studies called “How I’d grow . ” Each month, it features an analysis of an online business with practical growth strategies. This newsletter is great for small business owners, startups and those who need more actionable growth marketing tips. What to expect: In-depth case studies on online business growth Practical marketing tips applicable to your business Insights from a top marketing expert High engagement with over 50% open rate Recommendations and strategies to implement in your own marketing efforts Frequency: Monthly newsletter Subscription: Free Subscribe here Ecommerce Marketing Newsletters Following an eCommerce marketing newsletter is a great way to keep up with the latest eCommerce trends and learn new strategies for your business. You can also find out what eCommerce giants like Amazon and eBay are doing and let industry experts give you tips to improve your operations. Here are our best marketing newsletters for eCommerce. 10. CartHustle CartHustle is a weekly eCommerce newsletter for eCommerce leaders and marketers. Every Tuesday, it provides essential insights and curated news to help online businesses thrive. It also covers various industry news, such as Temu’s marketing activities, social media updates, and more. According to the creator, the newsletter’s goal is to help you become a smarter eCommerce pro in 5 minutes. What to expect: Updates on the latest eCommerce developments Emerging trends to keep you ahead of the curve Tips to grow and optimize your online business Advice and opinions from industry leaders Partnerships with tools and services, offering special discounts Frequency: Weekly newsletter (Tuesdays) Subscription: Free Subscribe here 11. Digital Commerce 360 Digital Commerce 360 offers daily eCommerce news, award-winning research and data, and more to retailers, manufacturers, distributors, and solution providers. With over 20 years of expertise, their newsletters will deliver actionable insights and reliable analysis to enhance your eCommerce strategy. During subscription, you’ll be asked to choose the type of newsletter you wish to receive. You can select between Retail Ecommerce News, B2B Ecommerce News, or both. What to expect: Optimization strategies for improving performance Latest technology trends Insights into emerging market leaders Effective marketing and merchandising tactics Streamlining operational processes In-depth exploration of current trends, including webinars and whitepapers Frequency: Every Tuesday, Wednesday, and Friday Subscription: Free Subscribe here 12. The Daily Carnage The Daily Carnage is a daily marketing newsletter that delivers a handpicked list of the best marketing content straight to your inbox every day. TDC is a great source of tips and news, curated by Carney, a digital agency, known for its expertise in design, development, and marketing strategies. They work with a diverse range of clients, such as Duolingo, providing data-driven and creative solutions to help businesses thrive in the digital landscape. What to expect: A daily selection of top marketing articles and trends Practical advice and strategies to implement in your marketing efforts A fun and engaging way to start your day with valuable marketing content Frequency: Daily Subscription: Free Subscribe here Further reading: Discover more on our dedicated list with the best eCommerce marketing newsletters to join. Email Marketing Newsletters Email marketing is a vital component of any digital marketing strategy, offering numerous benefits and a high return on investment (ROI). It allows businesses to reach a large audience directly, foster relationships with customers, and drive conversions. Here are some top email marketing newsletters to keep you informed and help improve your email campaigns. 13. Moosend’s Newsletter Moosend is an email marketing platform that lets you create and send beautiful newsletters through a user-friendly editor. Their marketing blog covers various topics mainly on email marketing, such as strategies, campaign examples, best practices, and more. Nevertheless, you can also find tips on how to create landing pages and forms, software comparisons, and benchmarks. If you want to be up to date with Moosend’s content, you can join their monthly newsletter. What to expect: Blog post roundups Email tips and strategies Social media updates Games, polls, etc. Product announcements Special discounts Frequency: Monthly content and social updates Subscription: Free Subscribe here 14. VeryGoodCopy VeryGoodCopy by Eddie Shleyner offers copywriting tips and email marketing strategies. Expect insightful advice on crafting compelling copy that will elevate your campaigns and improve your click-through rates and conversions. When you subscribe you will also get access to 6 “micro” courses about copywriting to learn the essentials. What to expect: Tips creating more relevant and compelling email copy Strategies for effective email marketing Insights from industry experts Additional content (micro courses, case studies, etc. ) Frequency: Weekly Subscription: Free Subscribe here 15. Litmus Litmus is an email marketing tool that delivers best practices for email design, deliverability, and optimization, helping you enhance the performance and reach of your email campaigns. Their monthly newsletter is packed with all the email insights, tips, and trends you need to know. You’ll also receive the best content from the Litmus blog and around the community delivered to your inbox every Thursday. What to expect: Monthly tips, insights, and stories to help you get the most out of Litmus, plus be the first to know about what’s new in Litmus Guides, ebooks, and research reports Be the first to know about upcoming virtual and in-person events Stay up-to-date with Litmus’ annual email conference, Litmus Live Frequency: Weekly and monthly newsletter Subscription: Free Subscribe here 16. Really Good Emails Really Good Emails provides examples of effective email design. It showcases the best examples and resources to help you create outstanding emails. If you’re looking for inspiration, receiving the best email examples directly to your inbox is a great way to save time. Plus, you can use their library to find everything you need to create your next campaign. What to expect: Inspiration from top email marketing campaigns Weekly updates with the latest in email design trends Funny and engaging content Frequency: Twice a week Subscription: Free Subscribe here Social Media Marketing Newsletters Staying updated with the latest trends and strategies in social media marketing is crucial for any business since most consumers use social media to get informed and even buy products. Here are some of the best marketing newsletters for social media to help you stay ahead. 17. Buffer’s Newsletter Buffer is a social media marketing platform that helps businesses build their audiences organically. Apart from the software, Buffer runs a newsletter with tips and strategies for leveraging social media in business, helping you increase your social media presence and engagement. They also cover media news from networks like Instagram, X, LinkedIn, Facebook, and more, along with the newest tools and social media trends. What to expect: Weekly tips and strategies for effective social media use Practical advice to enhance social media engagement Insights into best practices for various social media platforms Frequency: Weekly Subscription: Free Subscribe here 18. Geekout Curated by Matt Navarra, Geekout offers insights and updates on social media trends and tools, keeping you informed about the latest developments in the social media world. Matt covers various networks, from Instagram and X to TikTok and LinkedIn. The newsletter already has a following of 32K+ subscribers. For $6, Geekout PRO members get breaking social media news alerts, early access to new features, exclusive chat channels, beta invites for new apps, free social media career coaching calls, and support Geekout's operations. What to expect: Regular insights and updates on social media trends News on the latest tools and developments Expert opinions and analysis from Matt Navarra Exclusive content (if Pro member) Frequency: Weekly Subscription: Free, paid Subscribe here 19. Social Media Examiner Social Media Examiner is, according to the creator, your guide to “the marketing jungle. ” This email newsletter delivers strategies and tips for improving your social media presence, focusing on both organic and paid social media marketing. Subscribers will receive reports and other useful content to help them build their social media marketing strategy from the ground up. What to expect: Weekly strategies and tips for social media marketing Guidance on both organic and paid social media efforts Updates on the latest trends and best practices New social media network features Frequency: Weekly Subscription: Free Subscribe here 20. Later Later is a social media management platform that runs a free newsletter for everyone who wishes to expand their reach through social media. The newsletter provides tips on Instagram marketing and visual content strategies, offering the latest trends, news, and resources to enhance your social media efforts. Plus, you’ll be joining a community of 1M+ marketers and get insights from industry experts. What to expect: Weekly tips on Instagram marketing and visual content Updates on the latest Instagram trends and features Resources to improve your visual content strategy Frequency: Weekly Subscription: Free Subscribe here Content Marketing Newsletters If you want to learn more about content marketing, read case studies and get actionable tips, here are some great newsletters you can join. 21. Marketing Examples Marketing Examples is a newsletter by Harry Dry that showcases real-life marketing case studies and examples. It is designed to inspire and educate marketers with practical and effective strategies. By subscribing, you’ll receive emails with three short examples, two copywriting tips, and Harry’s favorite tweet. What to expect: Real-world marketing campaign examples Copywriting tips and techniques Case studies that demonstrate successful marketing tactics Frequency: Bi-weekly Subscription: Free Subscribe here 22. Everyone Hates Marketers Everyone Hates Marketers is among the best marketing newsletter that provides strategies for authentic and effective marketing without gimmicks. It focuses on genuine marketing approaches that build trust and engagement. Subscribers will learn more about advanced positioning, branding, and get lead generation tips to elevate their businesses. What’s more, if you’re wondering what the emails look like, there’s an archive with the creator’s favorite newsletter picks. What to expect: Strategies for authentic marketing Tips on avoiding marketing gimmicks Insights on building customer trust and loyalty Frequency: Daily newsletter Subscription: Free Subscribe here 23. Content Marketing Institute The Content Marketing Institute (CMI) is a leading resource for content marketing education and research. So, if you want high-quality content, you should subscribe to their newsletter. Members will get expert insights, industry news, and practical guidance to enhance their content marketing strategy and more. What to expect: Daily Alerts: Latest editorial articles each workday Weekly Newsletter: Recaps of top articles and news every Friday Event Updates: Announcements and discounts for events Partner Emails: Educational offerings from trusted partners Instructive content fundamentals and advanced skills Stand-out examples from peers Thought-provoking trend analysis Frequency: Daily and weekly newsletter Subscription: Free Subscribe here 24. Copyblogger Copyblogger is a great resource for digital content creators, offering strategies to improve writing skills and develop effective content marketing tactics. Their mission is to help marketers create compelling, high-quality content that drives engagement and business growth. Their newsletter delivers weekly writing and content creation strategies for marketers. It focuses on improving writing skills and developing effective content marketing strategies. What to expect: Writing tips and techniques Strategies for content creation Insights from content marketing experts Free training on signup Variety of topics (AI, side hustles, job opportunities, growth, etc. ) Frequency: Weekly Subscription: Free Subscribe here Analytics & Insights Newsletters If you love analytics and insights, then you should consider joining newsletters that delve deeper into the world of data. Here are some great options to follow. 25. Ariyh Ariyh is a great marketing newsletter providing data-driven insights and academic research summaries. It translates scientific findings into practical marketing strategies that you can implement into your own campaigns. This newsletter is perfect for busy marketers, offering 3-minute reads every Tuesday. Moreover, Ariyh offers playbooks on pricing and promotions and eCommerce optimization that you can purchase through their website. What to expect: Marketing recommendations based on the latest scientific research Practical insights that are easy to apply Evidence-based tips to boost marketing results Exclusive paid content Frequency: Weekly (Tuesdays) Subscription: Free Subscribe here 26. Experimental Mind Experimental Mind is a weekly newsletter by Kevin Anderson, Product Manager Experimentation of Vista. It focuses on the intersection of experimentation, analytics, and behavioral science. This newsletter is designed for curious individuals seeking to enhance their understanding of these fields. What to expect: Curated articles on experimentation, analytics, and behavioral science Insights from industry leaders and experts Thought-provoking content and practical applications Recommendations from Kevin Anderson’s personal readings and podcasts Frequency: Weekly newsletter (Mondays) Subscription: Free Subscribe here SEO & SEM Newsletters If you want to step up your search engine optimization and see how SEM can help you promote your business through search engines, you can subscribe to some of the most popular newsletters out there, like Moz. 27. Moz Top 10 The Moz Top 10 is a bi-weekly newsletter curated by Miriam Ellis that delivers the best articles on SEO and inbound marketing. It is carefully crafted to keep you updated with the most valuable insights and trends in the industry. Apart from the hand-picked content, subscribers will also receive special offers from Moz. What to Expect: Bi-weekly selection of top SEO and marketing articles Essential information on the latest trends Curated content from experts in the field Frequency: Bi-weekly Subscription: Free Subscribe here 28. Ahrefs Digest Ahrefs is a leading SEO toolset provider that helps professionals improve their website's search engine ranking and traffic through analytics and insights. Digest is their weekly newsletter delivering the latest industry news, insightful articles, and practical tips for digital marketers and SEOs. What to expect: The latest news from the SEO industry Insightful reads for digital marketers Best new posts from the Ahrefs blog Occasional memes, surveys, and giveaways Frequency: Weekly Subscription: Free Subscribe here Tips on How to Start Your Own Marketing Newsletter Did our list of the best marketing newsletters make you think about starting your own? Whether you have a business or a blog, designing your own marketing newsletter can help you engage your audience, share valuable insights, and build a community around your brand. Here are some simple tips to get you started. 1. Define your goals and find your audience Start with what you want to achieve with your newsletter. Are you looking to increase brand awareness, generate leads, or provide educational content? Having clear goals will then help you guide your content creation process and delivery. Additionally, you need to understand who your target audience is and what type of content they find valuable. You can conduct surveys or use analytics to gather insights about their preferences and needs. After doing that, select a specific niche or theme for your newsletter to focus on. This could be anything from SEO tips, social media strategies, content marketing, or industry news. 2. Use an email marketing tool Using a dedicated email service provider (ESP) will give you all the freedom and assistance you need to create and deliver your newsletter. While platforms like Substack and Beehiiv are great for starting out, an email platform will provide you with an advanced builder, enhanced customization options, personalization capabilities, efficient list management, detailed analytics, and the ability to automate your newsletter process. This way, you can put your newsletter on autopilot. And since you’ll also get access to tools like landing pages and forms, you can promote it more easily through your website or social media. If you’re looking for a user-friendly tool to get started, Moosend is a great option that’s both affordable and powerful. It offers pre-made newsletter templates to help you get started quickly, and audience management tools to keep your contacts organized. Additionally, with Moosend, you’re not just designing and sending your newsletter. You can also create a dedicated landing page and a subscription form to attract new subscribers and expand your subscriber base. Since all these features are integrated within the same tool, you ensure consistency in your branding and overall messaging. This unified approach will help you maintain a professional look and feel throughout your marketing newsletter. Try Moosend 3. Plan your content Creating a content calendar will help you plan your topics in advance, ensuring a consistent flow of engaging content. By mixing different types of content—such as articles, case studies, tips, news updates or even memes—you keep your audience interested and establish your presence in the industry. To create your content calendar, start by identifying key themes based on your audience's interests and plan how often you'll post each type of content. Use a planning tool like Trello to keep everything organized and avoid duplicate content. Lastly, don't forget to review your email calendar to adapt to changing trends and feedback. 4. Design your newsletter Since you’ve got competition out there, you need to make your newsletter stand out. Pay attention to different elements such as layout, images, and color schemes. Also, use a clean layout that is easy to navigate, incorporate high-quality images that capture attention, and maintain a consistent color scheme that aligns with your brand. Tools like Canva can be helpful in creating professional designs for your newsletter. Again, don’t forget to maintain consistency. Further reading: Learn more about newsletter design in our newsletter creation checklist. 5. Write compelling subject lines Your subject line is the first thing subscribers see, so make it attention-grabbing and relevant. A good subject line can significantly improve your open rates. So, before you do anything else, take some time to plan each campaign’s subject lines. You can make them professional or even use them to tell a story. Here are some things you can use to ace them: Aim for a maximum of 50 characters to ensure it displays well on all devices. Include the recipient's name or tailor the subject line to their interests to increase engagement, e. g. , "Jack, Your Weekly Marketing Tips Are Here! " Use numbers (especially even ones) to attract attention and set clear expectations. Emojis can make your subject line stand out, but ensure they are relevant. Questions can pique curiosity and encourage opens. Avoid spammy words, such as loans, free cash, violence-related terms, etc. Now you can create some compelling subject lines for your newsletters. Here are some real-life examples from eCommerce marketing newsletters to get inspired: What Customers Want: Let’s Discuss! - Join us virtually on 7/11 (Retail Brew) Deep Dive Wednesdays - July 10, 2024 (DTC Daily) Coping high logistics costs, converting customers to newsletter subscribes, and more (D2C Digest) Insider Today: AI upends job interviews - Plus: Personalized-pricing hell, and a $3000000 scam (Business Insider) Further reading: Employ a subject line tester to help you out, such as Refine. Use ChatGPT prompts to help you with subject line creation. Don’t forget to follow subject line best practices to improve them. 6. Personalize your email newsletter Email personalization can shape your subscribers' experience, making them feel valued and understood. By addressing them by name and tailoring content to their preferences and behavior, you can improve engagement and build stronger relationships. Personalized emails tend to have higher open rates and click-through rates, leading to better overall campaign performance. Here are three easy ways to make your newsletters more personal: Personalized subject lines: Include the recipient’s name or specific details that catch their attention. Name in email copy: Address the subscriber by their name within the email content to make it feel more personal and direct. Tailored content: Use your email platform’s data on recipient preferences and behaviors to tailor the content they receive. 7. Analyze and optimize Regularly reviewing your newsletter’s performance metrics—such as open rates, click-through rates, and unsubscribe rates—is essential for optimizing your content. By analyzing this data, you can identify what works and what doesn’t, allowing you to make informed adjustments. Here’s where A/B testing comes in. A/B testing, also known as split testing, involves sending two versions of your newsletter to small segments of your audience to see which performs better. What to A/B test: Subject lines: Test different subject lines to see which ones result in higher open rates. Email copy: Experiment with various formats and tones to determine what engages your audience the most. Visuals: Use different visuals, colors and sizes to see what performs better. Call to action (CTA): Try different CTAs to find the most effective way to encourage clicks. For example, if you’re unsure whether your audience prefers a casual or formal tone, send two versions of your newsletter with different tones to a small segment of your list. Analyze which version performs better and use that style moving forward. 8. Include Testimonials Using social proof in the form of testimonials from satisfied readers can significantly boost the credibility of your newsletter. When you have built a readership for your newsletter, you can request feedback through your email or social media and use some of the positive comments to attract more subscribers. For example, you can include something like this to show the benefit of your newsletter: "I’ve seen a 30% increase in my engagement rates after implementing the strategies from these newsletters! Highly recommend. " – Marilia D. This way, you can re-engage subscribers and lower your unsubscribes. Additional Resources Genius Newsletter Examples Tested Email Marketing Best Practices That Drive Results Email Newsletter Design Tips for Beginners How To Build An Email List: 14 Proven Tactics Recommendations from Forums Here are some discussions about the best marketing newsletters from Reddit you can check out. What are your favorite marketing newsletters and podcasts to stay up to date on new marketing concepts and trends? Any Marketing Newsletter Recommendations? Does anyone know any good marketing newsletters? TL;DR Reddit users recommend the following marketing newsletters: Marketing Examples by Harry Dry, The Hustle, Marketing Brew, Ahrefs Digest, Growth Hackers, Neil Patel, and the Content Marketing... --- ### 8 Best MailerLite Alternatives For 2025 [August Update] > Compare some of the top MailerLite alternatives, including Moosend, ActiveCampaign, Mailchimp, and Constant Contact. - Published: 2024-08-09 - Modified: 2025-05-21 - URL: https://moosend.com/blog/mailerlite-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Mailerlite is a popular option for beginners and users who don’t want to break the bank. However, if you want more advanced capabilities to scale your business, it may be time to consider a few great MailerLite alternatives. Today, we'll focus on some of the best competitors you can choose to make your business thrive. From more advanced marketing automation options to additional functionality, here are the top options you need to keep in mind. Disclaimer: The information below is accurate as of August 2024. Why You Should Consider a MailerLite Competitor MailerLite has a decent offering, but it comes with a few limitations. Here is what makes most users switch from MailerLite: Lack of some advanced features: You don't get spam and design testing, and you won't find advanced reporting tools even in the Growing Business plan. No templates on the free plan: Unfortunately, free plan users have to start creating their email campaigns and landing pages from scratch since templates are available only with a paid plan. Limited automation: While you get standard triggers for basic automation, MailerLite doesn't have advanced behavioral triggers (i. e. , automations based on page visits). Lengthy approval process: To ensure high email deliverability, MailerLite has a rigorous approval period that prevents users from starting right away. It can take up to 24 hours. Restrictive subscriber management: You get limited options to segment your audience based on behavior, while the tagging system lacks flexibility. Alternatives to ActiveCampaign by Use Case Before we take a thorough look at them, here are each tool’s best use cases: Moosend - Best for advanced and easy-to-set-up automation workflows ActiveCampaign - Best for pre-made automated journeys Brevo - Best for multi-channel marketing Constant Contact - Best for event management and RSVPs Mailchimp - Best for extensive A/B testing SendGrid -Best for sending transactional campaigns Zoho Campaigns - Best for creating interactive emails Mailjet - Best for real-time collaboration Best MailerLite Alternatives: Comparison Table As mentioned above, there are certain areas that MailerLite is lacking. So, if you're looking for more sophisticated features or better usability, here are your best MailerLite competitors compared: Price/Month Free Plan/Trial Unique Feature MailerLite $10/month Yes Beginner-friendly email editor Moosend $9/month 30-day free trial Easy-to-use visual workflow builder ActiveCampaign $19/month 14-day trial Advanced marketing automation Brevo $9/month Yes Email testing features Constant Contact $12/month 14-day trial Event invitations management Mailchimp $20/month Yes (very limited) Powerful reporting capabilities SendGrid $15/month Yes Easy-to-use API Zoho Campaigns $4/month Yes Email scheduling tool Mailjet $17/month Yes Multi-user collaboration Now let’s see more details about these email marketing services. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best for: Small Businesses, eCommerce, Bloggers, SaaS, Startups Unique feature: Easy-to-use visual workflow builder Moosend is a great MailerLite alternative that remains on the affordable side but offers you more advanced features and functionality. The email editor provides various content blocks to craft beautiful email campaigns that convert. If you want to save time, you can also grab one of the ready-made email templates and customize them on the spot. Moosend also offers an easy-to-use workflow editor to set up your automated sequences, including welcome, cart abandonment, re-engagement series, etc. Compared to MailerLite, this email marketing software gives you pre-made recipes you can use as a blueprint for your workflows. To help you increase your subscriber base, the tool offers an easy-to-use form editor and a landing page builder with numerous templates. When you capture your new leads, you can use the advanced segmentation options to deliver more targeted content to your email list. If you want to optimize your strategy, you can benefit from the custom reporting and analytics to create a personalized dashboard to monitor campaign performance. Lastly, Moosend offers better email deliverability than MailLite, with a sending score of 98%. Moosend Features Intuitive drag-and-drop editor Professional newsletter templates Signup forms and landing pages Marketing automation builder Audience management tool Powerful custom reporting and analytics Integrations with CRM, eCommerce platforms, etc. Pros Advanced marketing automation (wide range of triggers) Affordable pricing plans High email deliverability Cons No website builder Form builder lacks customization options Further reading: For more about the platform, you can read Forbes' full Moosend review. Pricing Moosend’s pricing starts at $9/month for up to 500 subscribers including unlimited emails, advanced automation, landing pages and forms, custom reports, and access to the SMTP server. The Moosend+ plan allows you to select the enterprise-level features you need and add them to your plan. If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to MailerLite. Try Moosend for free 2. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best for: eCommerce, SaaS, Experienced marketers Unique feature: Advanced marketing automation If you want a plethora of pre-built automation journeys for your business, then ActiveCampaign may be the right alternative for you. This competitor is great for users who want to craft sophisticated sequences. Keep in mind, though, that if you are a beginner, you may find it quite difficult to learn and use. When it comes to email creation, the builder is fast and easy, giving you numerous content block options. Also, you can benefit from the “campaign changes history” option to see what other users have done to your template. Apart from that, you can use the platform's list management tools to keep your contacts organized. You can also use the email testing features to test how your campaigns look, but they are more on the basic side. ActiveCampaign can be a high-maintenance email marketing automation platform. If you want something more advanced but as beginner-friendly as MailerLite, you should consider one of the top ActiveCampaign alternatives. ActiveCampaign Features User-friendly interface Advanced marketing automation features Autoresponders Email list management HTML campaigns Integration with Salesforce, Shopify, etc. Pros Vast library of pre-made automation recipes Automations Map to visualize how your automations interact with each other Cons Has a learning curve Expensive email marketing solution (but with powerful functionality) Further reading: For more details about this MailerLite alternative, check our thorough ActiveCampaign review. Pricing ActiveCampaign isn’t a free email marketing solution, but it offers a 14-day free trial you can use to test it. When the free period is over, you need to get one of the paid plans, starting at $19/month for 1,000 contacts (Starter plan). For landing pages, site tracking, and Generative AI, you need the Plus plan. 3. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: Publishers, Agencies, eCommerce Unique feature: Email testing features Brevo is a MailerLite alternative that equips you both with email marketing and SMS marketing tools to help you ace your engagement strategy. If you want to combine these two channels, this email marketing service will allow you to personalize your messages to convert your audience more effectively. Brevo’s email editor is easy to use, although there have been instances where the builder has been a little slow. Nevertheless, it lets you craft various email marketing messages, like newsletters, transactional campaigns, and autoresponders. Regarding marketing automation, the workflow editor is flexible and robust, letting you create numerous sequences, such as welcome, abandoned cart emails, and re-engagement series. You can use behavioral data like your subscriber’s website or email engagement to craft specific workflows for them. This way, you will have a better chance of converting them. Brevo Features Email drip campaigns SMS marketing & WhatsApp campaigns Social media ads CRM tool Advanced reporting and analytics Pros Solid automation Sales CRM functionality Cons Costs extra to remove Brevo branding ($12/month) Questionable email deliverability Further reading: For the full breakdown, check out our in-depth Brevo review. Pricing Brevo gives you a limited free plan to test its email marketing offering (300 emails per day). To lift the daily sending limit, you can get a paid subscription plan starting at $9/month (500 contacts - 5,000 emails). If you want something more affordable, check out our list of the best Brevo alternatives. 4. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best for: Educators, Event organizers, Small businesses Unique feature: Event invitation management This competitor to MailerLite is ideal for marketers who want to create emails and power up their digital marketing efforts through online events. Starting with the email builder, you can use the tool to craft email campaigns from scratch or use one of Constant Contact's email newsletter templates. Marketing automation is also available, letting you set up automated sequences for your audience. Nevertheless, they may not be as flexible as other Constant Contact competitors. However, A/B testing is only for email subject lines. Furthermore, you can use the email software’s list management features to create segments for your subscribers for better engagement. This will allow you to craft better content for your potential customers. Lastly, Constant Contact offers reporting and analytics features to let you monitor your performance and compare your campaigns. Constant Contact Features Drag-and-drop email builder Event management tool Autoresponders Pop-ups for lead generation Multiple customer support channels Integrations through API Pros Simple service with niche features Social media scheduling Cons Email templates look outdated Autoresponders are very basic Further reading: For more info, you can read our detailed Constant Contact review. Pricing You can try Constant Contact by signing up for the 14-day free trial. After the trial period, you need to get one of the paid plans starting at $12/month for 500 contacts. 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: Agencies, Publishers, eCommerce Unique feature: Powerful reporting capabilities Next on the list of best MailerLite alternatives is none other than Mailchimp. This email service is popular for its fast email marketing campaign builder and the various email types you can craft, including postcards. More on email creation, Mailchimp’s editor lets you add numerous content blocks to create beautiful email campaigns for your target audience. Furthermore, you can use elements like videos and social buttons to make them unique. When it comes to email marketing automation, the features are pretty solid, offering your advanced multi-step workflows to amplify the customer journey as seamlessly as possible. Nevertheless, the email marketing platform doesn’t have a visual workflow builder, unlike other Mailchimp alternatives on our list. Last but not least, the powerful reporting and analytics features will allow you to monitor everything, giving you access to geo-tracking, click-mapping, and social media tracking. Mailchimp Features Fast email campaign editor Multi-step automated workflows Campaign push notifications Landing page builder Integrations with apps like Salesforce and Shopify Pros Powerful email editor (with Creative Assistant) Comprehensive reporting features (ability to track social media activity) Cons Charges for duplicate contacts Complicated subscriber management Further reading: Check out our in-depth Mailchimp review for the full breakdown. Pricing Mailchimp lets you sign up for a free plan, but it’s quite limited since it only allows 1,000 emails/month (500/day). For more, pricing starts at $20/month for 500 contacts. 6. SendGrid Pricing: Paid plans start at $15/month, free plan Best for: SaaS, Marketers, Advertisers Unique feature: Easy-to-use API SendGrid by Twilio is a great MailerLite competitor and mass email service provider to help you cover your bulk email needs. To create your email newsletters, you have at your disposal an email builder that is both distraction-free and easy to use. You can edit your HTML code and see the changes on the spot instead of previewing the campaign on a separate tab. SendGrid can also power up your eCommerce business through transactional email campaigns. Just use the SMTP server, and you are ready to go. You can also set up automated series for your audience and integrate the tool with numerous third-party apps to streamline your process. Lastly, SendGrid’s API will let you create a customized email program for your subscribers, achieving the best results regarding inbox placement and email deliverability. SendGrid Features Email design and code editor Powerful Email API Email list segmentation Newsletter signup forms A/B testing and insights Pros Extensive list of integrations Great email deliverability Cons No automation on the Basic plan Slow customer support (also not 24/7) Pricing SendGrid’s free plan gives you access to basic features, letting you store 100 contacts and send 6,000 emails/month. Pricing starts at $15/month, giving you access to more features, but no marketing automation. 7. Zoho Campaigns Pricing: Paid plans start at $4/month, free plan Best for: SMBs, Bloggers Unique feature: Email scheduling tool Zoho Campaigns is an email marketing platform with a rich set of features and advanced capabilities to boost your email marketing efforts. You can use the drag-and-drop email editor to craft your messages and benefit from the responsive newsletter templates to save valuable time. What’s more, this competitor enables you to create and schedule email sequences through the autoresponder feature. This way, you will manage to reach the right people with the right content. Real-time analytics are also available to keep track of important email metrics, such as your open and click-through rates. Lastly, you can benefit from Zoho’s integrations with other Zoho products, like the CRM, Creator, and Docs, and third-party applications, including social media platforms, WordPress, and cloud storage services. Zoho Campaigns Features Pre-made newsletter templates Dynamic content Scheduled email sending Social statistics Link tracking Pros Unlimited emails Time zone sending Cons Difficult setup (it takes time) Many template designs look outdated Pricing Zoho Campaigns has a free plan offering 6,000 monthly emails for 2,000 email subscribers. For more, you can get one of the two paid plans, starting at $4 and $6/month respectively for 500 contacts. 8. Mailjet Pricing: Paid plans start at $17/month, free plan Best for: Online marketers, SaaS Unique feature: Multi-user collaboration Last but not least, we have Mailjet, an alternative to MailerLite that is great for online marketers and SaaS companies. This email marketing platform combines the power of email and SMS marketing to help you boost your engagement and conversion efforts through various channels. Mailjet’s email marketing campaign builder is very easy to use, giving you several templates to get started. If you like collaborating with various team members, you can also benefit from the service’s multi-user collaboration feature to simultaneously edit and comment on your design. Lead generation-wise, Mailjet has a Subscription Widget that lets you craft pop-ups to expand your email list effortlessly. You can either use the form editor or edit the HTML code directly. Mailjet Features Real-time email template collaboration Responsive newsletter templates SMS marketing options Integrations with CRM and eCommerce apps Pros Unlimited contacts (ideal for large lists) Email address validation tool Cons Basic segmentation (compared to MailerLite) Limited automation conditions Pricing Mailjet gives you a free plan for 6,000 email sends per month. However, there’s a daily limit of 200 emails. If you want more, you have to get a paid subscription. The Essential plan starts at $17/month for 15,000 sends per month. Additional Resources If you’re looking for resources to make an informed decision, check out the following posts: Best email automation software ActiveCampaign review Constant Contact review The Best MailerLite Alternatives You Need While MailerLite is a great choice for beginners and users who want a fast solution, it may not be the best ally to help you scale. If you need more advanced tools and functionality but keep user-friendliness and cost-effectiveness, you can choose one of the above options. The market also has many more email marketing platforms, like AWeber, GetResponse, and HubSpot. Read Full Mailerlite Review Frequently Asked Questions (FAQs) Below, you’ll find some frequently asked questions and their answers regarding MailerLite alternatives. 1. What to look for in MailerLite alternatives? Key features to look for in a MailerLite alternative include advanced email automation, robust segmentation options, the ability to send dynamic content, eCommerce functionality, and comprehensive reporting and analytics tools. 2. Which MailerLite alternatives have better automation capabilities? If you're tired of MailerLite's limited automation features, you should definitely take a look at Moosend, ActiveCampaign, Mailchimp, and Brevo. These services offer exceptional automation features that can truly take your digital marketing strategy to the next level. --- ### Why You Should Avoid Using "RE:" In Email Subject Lines [2025] > Learn why you shouldn't use "RE:" in email subject lines and discover strategies for creating copy that won't trigger spam filters. - Published: 2024-08-08 - Modified: 2025-01-16 - URL: https://moosend.com/blog/avoiding-re-in-subject-lines/ - Categories: Email Deliverability - Levels: Beginner In email marketing, capturing attention while maintaining trust is crucial. While some tactics, like using "RE:" in subject lines, might seem like a clever way to boost open rates, they can actually do more harm than good. Misleading subject lines not only risk triggering spam filters but can also damage your sender reputation and trust with your subscribers. In this post, we'll explore some of the reasons to avoid using "RE:" and offer tips for creating effective subject lines that won't end up in the spam folder. Reasons to Avoid Using "RE:" in Your Subject Lines Below are the main reasons why you shouldn't use "Re:" in your emails. 1. Triggers spam filters Spam filters are designed to protect users from unsolicited and potentially harmful emails. Many spam filters are programmed to flag emails that use deceptive subject lines, including those that start with "RE:". This is because spammers frequently use "RE:" to trick recipients into thinking the email is part of an ongoing conversation. When spam filters detect this tactic, they are more likely to mark your email as spam, harming your email deliverability and engagement rates. 2. Damages trust and credibility "RE:" is among the spam words you should avoid as using it can be seen as a deceptive practice, and recipients may feel misled when they open your email. This can harm your brand’s trust and credibility, leading to higher unsubscribe rates and a negative perception among your audience. Transparency is key in building and maintaining trust with your subscribers. 3. Reduces open rates While "RE:" might initially boost open rates due to curiosity, it often backfires in the long run. Once recipients realize the email isn’t part of an ongoing conversation but a marketing ploy, they are less likely to open future emails from your brand. Remember, high open rates are achieved through honest and engaging subject lines, not deceptive tactics. 4. Increases unsubscribe and complaint rates When recipients feel tricked by misleading subject lines, they are more likely to unsubscribe or mark the email as spam. High unsubscribe and complaint rates negatively impact your sender reputation, making it harder for your emails to reach the inboxes of engaged subscribers. Tips for Crafting Effective Subject Lines Now that we've seen why avoiding "RE:" in email subject lines is important, let's look at some tips for creating subject lines that won't trigger spam filters. 1. Be clear and honest Clearly state the purpose of your email in the subject line. Transparency fosters trust and ensures that your emails are opened by genuinely interested recipients. For example, instead of using "RE: Exclusive Offer Inside," try "Exclusive Offer: 20% Off Your Next Purchase. " 2. Personalize when possible Personalized subject lines can increase open rates. Use the recipient’s name or tailor the content based on their past behavior. For example, "John, We’ve Got a Special Deal Just for You! " feels more personal and engaging. 3. Create a sense of urgency Encouraging recipients to act quickly can boost open rates. Phrases like "Limited Time Offer" or "Last Chance to Save" can create urgency without being deceptive. 4. Keep it short and sweet Aim for subject lines that are concise and to the point. Most email clients display only the first 50-60 characters of a subject line, so make sure your key message is front-loaded. 5. A/B test your subject lines Test different subject lines to see what resonates best with your audience. A/B testing allows you to compare open rates and refine your strategy based on actual data. 6. Use a subject line tester Before sending out your emails, use a subject line tester to check how effective your subject lines are. These tools can help you refine your creations to ensure they aren't flagged as spam and are engaging to your audience. A tool like Refine, for instance, will score your subject line and provide suggestions to improve your open rates. Further reading: If you need more tips, check out our subject line best practices guide. Additional Resources If you need more examples and tools, check the following guides: 370+ Original Ecommerce Email Subject Lines To Increase Your Open Rates 35+ Engaging Event Email Subject Lines Free Subject Line Testers To Drive Open Rates Build Trust with Your Email Subject Lines While it might be tempting to use "RE:" in your email subject lines to grab attention, this tactic often backfires by triggering spam filters and damaging your credibility. Instead, focus on creating clear, honest, and engaging subject lines to build trust and ensure your emails reach the intended audience. By following best practices, you can improve your email deliverability and foster stronger connections with your subscribers. --- ### Back-To-School Emails: Subject Lines, Examples & Tips [2025] > Learn how to create back-to-school emails, choose you favorite subject line, and get inspired by relevant email examples from amazing brands. - Published: 2024-08-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/back-to-school-emails/ - Categories: Email Marketing, Examples - Levels: Beginner, Intermediate Back-to-school season is officially one of the most profitable sales periods. In 2023, the total spending in the US reached $41. 5 billion. It’s the perfect timing for various brands to promote related products and services, such as school supplies, apparel, and gadgets. Wisely, many eCommerce owners and retailers deliver back-to-school emails to maximize their revenue. So do teachers and educational facilitators aiming to prep parents and students for the new school year. But, other industries, irrelevant at first glance, benefit from this seasonal trend, too, adopting a “fresh start” narrative as summer comes to an end. In this guide, you’ll find all the tools needed to craft impactful back-to-school email marketing campaigns, from subject lines to email campaign examples that grabbed our attention. Finally, check out some top email marketing tips to drive more conversions. Who Can Benefit from Back-To-School Emails You don’t have to sell school supplies, such as backpacks and stationery to join the back-to-school sales stream. Or be a teacher who needs to inform parents on what students should bring to class. There are many industries and target markets that can make the most of this season, such as: Gadgets and applications Apparel and footwear Eyewear and checkups Home office furniture Lunchboxes and food retainers Health products, e. g. , vitamins, antiseptics You can think out of the box and determine what back-to-school can mean for your own industry to offer related product recommendations. For instance, if you’re a spa owner, you can offer teachers and parents a discount to help them relax before they go back to school. And if you’re a food blogger, you can create quick and healthy recipes for easy meal prep. Use your imagination and craft the right messaging to win your subscribers over. As for the target audience your emails should aim at, here are some of the most prevailed options: Parents Teachers College students School administrators Grandparents 40 Back-To-School Email Subject Lines to Boost Open Rates If you’ve already crafted a back-to-school newsletter, you might be looking for eye-catching email subject lines that yield open rates with the right wordplay. We collected examples from notable brands that are perfect for this time of the year. Browse through the table, find the subject line that suits you best, and tailor it accordingly. Big back-to-school savings Get 25% off back to school items Sweet deals on back-to-school supplies A+ savings on school supplies Back to school sale: Up to 50% off footwear Exclusive back-to-school savings for teachers Hit the books with these savings Best in class: Our new school year offers Your exclusive discounts for the new school year Back-to-school prep just got 20% easier! Prep for school: New year, new look Must-have back to school essentials Our college survival guide Smart notebooks to start the new school year Fresh for fall! Stock up for school New year, new me: Shop our back-to-school styles Get your classroom ready with these school supplies NEW DROPS Back-to-school edition Your back-to-school checklist One day only! Back-to-school flash sale Ready for school? Get your essentials today It’s time to get serious about back-to-school season Last-minute back to school deals Don’t miss our back-to-school sale – 15% Off! Last minute back to school shopping? Get fast free shipping! Don’t miss the Bus Back to school must haves | Now 20% off! Saved by the Get huge back-to-school deals today! Hurry! Our back-to-school sale ends soon Here's to a successful school year Our top study tips for back to school Get ready to be schooled Happy school days ahead Back to school 101 Celebrate teachers with gourmet back-to-school gifts Ready to conquer the school year? 5 things every teacher needs for back to school 10 tips for back-to-school stress relief Back to school: Tips for success from experienced teachers Still unsure about your subject line? Experiment with a free tester like Refine to find the best version based on your industry and the size of your email list. 7 Back-To-School Email Examples to Inspire You Back-to-school emails can come in many shapes and forms. If you need to draw inspiration for your email design and messaging, here are some top examples for various school themes and purposes: 1. Munk Pack’s back-to-school giveaway email Subject line: $50 toward your favorite snacks Munk Pack offers sweet and healthy snacks and decided to create an email campaign inviting everyone to “snack better” this school year through a generous contest. Why it works: It provides a relevant offer to subscribers, reminding them that they have excellent and easy-to-pack snacks as the school year approaches. The delicious-looking product visuals combined with amazing copy that emphasizes the benefits makes the offer hard to resist. The call-to-action buttons stand out from the rest of the text and create a sense of urgency. Therefore, if you want to promote specific products, you can also run a giveaway to get more traction and boost brand awareness. You can also share it on social media to increase visibility. Alternatively, give your seasonal sales a boost with limited-time coupons or discounts. 2. Grammarly’s back-to-school discount email Subject line: Get 55% Off Grammarly Premium for Back to School Grammarly decided to equip students with their Premium plan, offering a great discount for those who “Upgrade now. ” Why it works: The subject line informs readers what they email is about starting with the generous discount. The “Upgrade now” CTA button invites readers to act fast to claim the offer. It can also be used for back-to-college campaigns with a few copy tweaks. Ready to create a similar campaign to boost your sales or subscriptions? Sign up for a Moosend account, customize one of our premade email templates in simple steps, and hit send. Try Moosend for free 3. Atoms’ last-minute email campaign Subject line: Ending tonight: 15% off for Back 2 School Atoms created a back-to-school email sequence to promote their footwear, with a last-minute campaign to ping those who haven’t claimed the incentive yet. Why it works: The subject line puts the reader straight to the point and creates a sense of urgency. They provide clear guidelines on how to claim the deal, putting the code at the center of the campaign. The email design is simple yet powerful, without distractions. However, there’s one missing element that would make this email campaign a converting-machine–a clear CTA button that would lead to the website. So, if you go for a similar campaign, don’t miss out on this important step. 4. Google’s back-to-school features campaign Subject line: Tackle back-to-school season with Google Google shared some valuable Google Assistant queries to help families, and especially parents, deal with the back-to-school challenges. Why it works: The copy emphasizes the benefits of using the features and how they can help them tackle daily chaos. The animated visuals show daily family scenes readers can relate to. It included a quick survey at the email footer to see how much value it brought to customers. Overall, these types of emails help boost customer experience and retention down the line. Remember that you should address real pain points and how your products or services will help you resolve them if you want to improve your email performance and click-throughs. 5. VRBO’s back-to-work email Subject line: Beat the back-to-work blues by planning your next getaway! For some people going back to school means going back to work and VRBO found a way to please them with an amazing campaign. Why it works: The subject line invites readers to beat the blues and stay on vacation mode, as stated in the header, by finding their next holiday destination. They displayed cost-effective rentals as customers usually start to save again when the summer holidays end. The social media buttons on the email footer invite customers to find you on other channels to see what’s new with your brand. To boost conversions, it’s best to send personalized recommendations based on customer data, such as previous purchases or browse history. Use an email marketing service with personalization features, automation workflows, and CRM integrations to streamline this process effectively. 6. Apple’s college-related email campaign Subject line: Get the most out of college when you shop for a Mac or iPad. Apple created a campaign to invite college students to choose their products to accompany them during the academic year—and they did it successfully. Why it works: It offers multiple incentives, from discounts to gifts, to attract customers. They explain why college students should select their products mentioning various features that can be useful to students. They emphasized the special education packages to ease students. If you create similar campaigns, clearly mention the terms and conditions in the email footer to avoid confusing your readers. 7. Bose’s back-to-school savings email Subject line: Save big on headphones and speakers for back-to-school season Who wouldn't love to save some money at a rather costly time of year? Bose offered that aid to their subscribers. Why it works: It highlights the discount, showing the initial and final price, and the total amount customers will save. The “Shop now” and limited time phrase in the copy create a sense of urgency. They’ve included short product descriptions emphasizing the advantages of purchasing those products for students. You can also add elements like countdown timers to make your offer more urgent. Plus, creating a shorter version of the subject line would be ideal, to ensure that they’re responsive for all devices. Best Practices for Your Back-To-School Email Marketing Strategy Explore ways to nail these seasonal emails, delight your customers, and increase your ROI: 1. Optimize your copy As shown in the examples above, copywriting plays a key role in your email performance. Apart from the subject line, you need to clarify your messaging based on your purpose and find the right words to transfer it. Avoid jargon and unnecessary fluff and use actionable language. Most importantly, keep your target audience’s needs and pain points in mind when writing the email copy. Focus on the benefits and incentives, such as savings, free shipping, or value proposition to win them over. Finally, avoid being too salesy as your content might sound spammy to subscribers as well as ISPs. Check out this spam word list and remember that words shape worlds and really matter. 2. Leverage email personalization To take your back-to-school email to the next level, you can use email personalization tactics, such as dynamic content and audience segmentation. For example, you can deliver different content to parents and students if you have that data in your list. Tailor messaging and product recommendations to convert faster. Since this is a highly spending shopping season, you should plan abandoned cart email workflows to nudge potential customers with high interest to complete a purchase. If this tactic is new to you, you can use Moosend’s premade automation recipe to set up those sequences with ease. Feel free to customize the template below to move things faster. Use this! 3. Enhance with visual content When opening an email, visuals play a vital role in grabbing readers’ attention and keeping them onboard to take the desired action. Add pixel-perfect product visuals or lifestyle images of people enjoying your services to help them identify with your content. To make it more interactive, you can also experiment with GIFs or videos. For example, show parents how a service works and why it can benefit their children going back to school. Finally, if your CTA links to a landing page, it’s important to enrich it with similar content and messaging to create a consistent user experience for your audience. 4. Add social proof Word-of-mouth plays a key role in marketing. If you want to make your prospects trust your brand more, enhance your back-to-school emails with social proof. Add testimonials or reviews of parents or teachers explaining why your products made a difference to them. If you offer subscription-based services, such as Grammarly portrayed in the example above, you can also add a related blog post or case study to give prospects more information. 5. Send timely campaigns According to National Retail Federation, almost half of back-to-school and college seasonal shopping starts at the beginning of July. What does this mean for eCommerce businesses and retailers? If you want to catch the wave, you need to start sending related back-to-school marketing campaigns at the end of June. You can create automation sequences to catch customers who purchase at different times, with last-minute campaigns ringing the bell. Finally, to boost your sales even more, you can send SMS campaigns throughout summer, too. Just make sure to avoid spamming them with too many messages. 6. Conduct A/B Testing If you’re unsure about certain elements of your campaign, such as your subject line, visuals or sending time, you can conduct A/B Testing to clear the air. Find the version that speaks more to your recipients’ hearts and send it to most subscribers. Most email marketing software offers this feature, but on different pricing plans and with different capabilities. So, if you’re searching for a new platform and A/B testing is high on your list, check out the features pages diligently to ensure that you’ll get what you want. 7. Monitor and repeat Once your back-to-school emails are delivered, it’s time to evaluate if this tactic bore fruit. Analyze important metrics, such as open-rates, click-through rates, and conversions to discover what patterns worked and what needs to be improved. This way, you’ll also be readier for next year’s season, with more wisdom and tools for your upcoming seasonal campaigns, such as Black Friday and Christmas. Create Back-To-School Marketing Campaigns That Get Great Grades Hopefully, you now have all the tools needed to get back-to-school emails out of the dorm room. Craft targeted emails and start sending them as the season approaches. Finally, visualize your buyer personas and their pain points to craft relevant messaging. Looking for a platform to streamline your email marketing end-to-end? Sign up for a Moosend account or request a free trial to experiment with our features. FAQs Here are the answers to some of your most urgent questions regarding back-to-school emails: 1. What should I include at the end of a school email? It depends on your recipient and the formality you want to instill in your message. “Sincerely,” ”Thank you,” and “Kind regards” are decent options. 2. When will back-to-school shopping happen in 2024? According to the National Retail Federation, back-to-school shopping starts at the beginning of July and lasts until the end of August-beginning of September. 3. Why should I use responsive and customizable templates for back-to-school emails? Use premade email layouts to save time and build converting emails that will look great in all devices with zero coding and design skills. 4. How do I create an effective back-to-school email campaign for parents? Determine the purpose of your campaign and explain how parents can benefit from your products or services with targeted messaging and relevant visuals. Plus, craft a CTA button that stands out. 5. How do I set up a back-to-school welcome email for new students? Create an amazing design with interactive elements that are highly likely to appeal to this target audience and address their biggest pain points through your copy. --- ### Direct Email Marketing: Definition, How to & Best Practices [2025] > Direct email marketing is a digital marketing strategy through which you send personalized offers to pre-selected subscribers via email. - Published: 2024-08-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/direct-email-marketing/ - Categories: Email Marketing - Levels: Beginner Ever wonder why direct email marketing gets so much attention? It's not just another strategy—it's a game-changer, especially for eCommerce businesses. If you’re struggling with low sales, weak customer connections, and getting lost in the digital noise, direct emails can transform these pain points into opportunities. In this guide, we're going to break down why you should consider direct email marketing and how it can transform your business. We'll dive into the benefits, from increased brand loyalty to higher conversion rates. You'll also learn how to craft direct email campaigns, measure their success, and discover some top best practices to drive customer action. What Is Direct Email Marketing? Direct email marketing is a digital marketing strategy through which you send personalized offers to pre-selected subscribers via email. While it may sound like email marketing, direct email marketing takes a different approach. Email marketing entails sending mass promotional emails to people to educate, inform, or direct them to take a desired action. Direct email marketing, on the other hand, offers a more personalized approach. So, instead of sending generic emails to your entire contact list, you send customized emails to a select few. Here’s a simple example of Michael Kors’ loyalty program, promoting an exclusive summer perk only to KORSVIP members: In addition, be careful not to confuse direct email marketing with direct mail marketing. The latter refers to sending promotional materials to potential customers via mail. So, it’s a completely different type of marketing. If you’re thinking of using it, it’s good to know that direct mail campaigns are considered a thing of the past, and potential customers may see them as spam and throw them away. Plus, you can’t measure their performance and target the recipients with follow up campaigns based on their actions. Are Direct Email Marketing Campaigns Effective? The answer is yes—direct email marketing campaigns can be very effective if used properly. Even though they share most of the general email marketing benefits, the personal touch that direct emails bring to the table can make a big difference. According to HubSpot’s State of Marketing & Trends Report, 96% of marketers note that personalized emails promote repeat business, and 94% have noticed an increase in sales. Still, just like any other digital marketing strategy, direct email marketing has pros and cons that you should be aware of. Here are some of them: Pros Boosting email marketing metrics (e. g. , open rate, conversion rate, etc. ) Developing closer, long-lasting customer relationships Increasing brand awareness Building customer loyalty Driving more sales Offering great email ROI Cons Can be perceived as spammy Potential for email fatigue Limited targeting options Challenges with email deliverability May be caught by spam filters Despite its cons, direct email can be a very useful and effective strategy for engaging customers and nurturing long-term relationships with them. For better results, you can also combine direct email marketing with other strategies to increase your reach and grow your business. For example, you can use a social media marketing strategy to gain more subscribers and then use direct email marketing to convert them into customers. Further reading: Here is a list of successful email marketing examples to get inspired. How to Build a Direct Email Marketing Campaign Before you can build a direct email marketing campaign, you need an email list. If your business has been on the market for a long time, you probably already have one. However, if you’re just starting, you’ll have to build an email list from scratch. There are multiple ways to do that, but you can start by contacting personal contacts, crafting CTAs for your website, and leveraging social media. Then, as your email list grows, you should consider using email marketing software to manage your contacts and target them with the right messages. Email marketing platforms like Moosend will provide you with all the necessary tools to create your direct email campaigns, using data to fully personalize your marketing messages. Before you proceed, you can create a free account to put everything you learn into practice and see how easy it is to craft your direct emails. Get your free account 1. Identify and set goals The first step to any successful marketing campaign is to identify and set clear goals. Think about what you want to accomplish with your email campaign. For example, you can set general, long-term goals like building customer loyalty and trust. At the same time, you can set more specific objectives, like convincing subscribers to check out a new product to boost the conversion rate. In any case, knowing your end goals will help you stay on track and optimize your campaign accordingly along the way. 2. Segment your email list Effectively segmenting your email list is essential for successful email marketing. But what is email segmentation exactly? It’s the process of dividing your email list into groups (a. k. a. segments) with similar characteristics. For instance, you can segment your subscribers by the following: Demographic Segmentation Age: Target different age groups with tailored content. Gender: Customize messages for male, female, or non-binary audiences. Income: Create offers suitable for various income brackets. Education level: Adjust the complexity of content based on education levels. Geographic Segmentation Location: Segment by country, region, city, or neighborhood. Climate: Target customers based on weather conditions or seasons. Language: Send messages in the native language of the audience. Behavioral Segmentation: Purchase history: Segment based on past purchases or frequency of purchases. Website behavior: Track page visits, time spent on site, and interactions. Email Engagement: Segment by open rates, click rates, and past email interactions. Buying Stage: Target customers based on their position in the buying funnel (e. g. , awareness, consideration, decision). As a result, you’ll be able to use email marketing to reach the right target audience. Further reading: Find out more segmentation methods and ideas in our detailed email segmentation guide. 3. Create intriguing subject lines It should come as no surprise that you need high-quality content to engage your subscribers and boost your conversion rate. After all, people get dozens of emails every day, so they won’t waste their time reading an email that doesn’t offer any valuable information. So, how can you create effective email campaigns? Start by choosing an intriguing email subject line. Otherwise, your subscribers won’t even open the email. Use the subject line to tell people what to expect from your email in just a few words to ensure visibility on mobile devices as well. And, for a personal touch, you can even include their name in the email subject line. If you don’t know where to start, you can follow some subject line best practices to ensure that your creations get noticed in the inbox. Also, you can take advantage of a subject line tester to help you during the creation process. A tool like Refine, for instance, will analyze your subject line and offer valuable insights to optimize it. 4. Personalize your email content Apart from starting the email with the subscriber’s name, you should also personalize the body content. For instance, you can recommend relevant products based on their past purchase history or provide useful information about a product they are interested in. Here, using marketing automation can be a great solution. For example, you can use Moosend to set up a successful drip campaign and offer weather-based recommendations through automated emails. These direct emails will provide your audience with instant solutions, such as promoting coats and scarves during cold weather to solve a pain point. Plus, not many businesses send this type of email, so it’ll be something new and exciting for your customers. Here’s an example by Argos: Source If you want to explore weather-based recommendations further, you can use Moosend’s workflow builder to set up a weather-based workflow and then craft a beautiful email campaign like Argos above. Try Moosend's automation 5. Include a compelling call-to-action Without a clear CTA, the subscribers won’t know what you expect from them and might not take any action. However, you must be clear about your goal for a call to action to get the desired results. Is it promotional, transactional, or relational? Based on this, you can choose a relevant link for your CTA. Here are some essential tips to keep in mind: Clarity and consistency: Make your CTA short, clear, and to the point. Use action verbs that tell the recipient exactly what to do (e. g. , "Shop Now," "Learn More," "Sign Up"). Compelling copy: Use persuasive and compelling language that highlights the value the reader will receive (e. g. , "Get Your Free Trial," "Save 20% Today"). Urgency and scarcity: Encourage immediate action with urgent language (e. g. , "Limited Time Offer," "Only a Few Left," "Act Now"). Visibility: Use contrasting colors, larger fonts, or buttons to draw attention. Placement: Position the CTA strategically within the email, ideally above the fold or at the end of a section. Design: Keep the CTA consistent with the overall design and message of the email to maintain a cohesive look and feel. Multiple CTAs: Add multiple CTAs for different actions (e. g. , "Read More," "Download Guide"), but prioritize one primary CTA to avoid overwhelming the reader. Optimization: A/B test different CTAs to see which ones perform better, experimenting with copy, design, placement, and color. 6. A/B test your campaigns Building a successful email marketing campaign involves a lot of trial and error. That’s why it’s important to use A/B testing to determine what works and what doesn’t. Moreover, you can use A/B testing to compare general email marketing campaigns with direct email campaigns. As a result, you’ll know for sure which type of email campaign is more effective in your case. Platforms like Moosend will provide you with the right marketing tools to run your tests seamlessly. You can choose everything from the email list and subject line to the design and send time. Want to see the full potential of A/B testing? Sign up for a Moosend account and try the split testing features yourself. Further reading: Learn more about campaign optimization in our comprehensive A/B testing emails guide. 7. Track email performance Now, once your direct email campaign is up and running, you should track and analyze performance metrics, like open rate and conversion rate, to identify strengths and weaknesses. You can use email tracking software to monitor these performance metrics. Then, you can take advantage of your collected data to optimize your future direct email campaigns. But before you can do that, you should learn how to measure the success of your campaigns. How to Measure the Success of a Direct Email Marketing Campaign When it comes to measuring the success of a direct email marketing campaign, some of the most common performance metrics you can track are: Delivery rate This rate indicates how many of your emails reached your subscribers' inboxes. How to calculate: It’s simple, you divide the number of bounces by the total emails sent. Then you multiply the result by 100. Open rate This metric shows you how many recipients opened your email. How to calculate: Divide the number of opened emails by the number of emails sent and then multiply it by 100. Click-through rate This metric indicates how often a recipient interacts with your email through clicks. How to calculate: To measure this, you divide the total number of clicks received by your email by the number of subscribers you sent it to. Then, you multiply the value by 100. Conversion rate This is the most important metric you should monitor because it indicates how many recipients took the desired action (e. g. , sign up for something or make a purchase). How to calculate: To calculate this metric, divide the number of subscribers who took the action by the number of emails sent and multiply the result by 100. How to Tell if Your Campaign Is Profitable Once the campaign is over, you can calculate the return on investment (ROI) of your campaign. Simply subtract the campaign gains from the total campaign costs. Then divide the result by the total campaign costs. Finally, multiply by 100. Based on your email marketing ROI, you can safely determine how profitable and cost-effective your marketing efforts have been. If the outcome is not as good as expected, you can optimize your future email marketing strategy. In addition, you can combine email marketing with other marketing channels for even better results. Now that you know the basics, look at some of the best practices you should follow to increase your campaign’s success. Direct Email Marketing Best Practices If you want to maximize the results of your campaigns, you should also implement some email marketing best practices. Here are some top choices but remember there are many more you can choose from. Include visuals in your emails: High-quality visuals are very useful for grabbing the attention of your subscribers. However, be careful not to include too many visuals, as this can have the opposite effect. Be GDPR compliant: This means choosing trustworthy email service providers and giving your subscribers the option to opt in and opt out regarding data collection and processing. Offer recipients the option to unsubscribe: Of course, nobody wants to lose prospects, but if a user is no longer interested in your products, you’re just wasting your marketing efforts on them. Thus, it’s better to have a clean email list. Use email automation: You save a lot of time by creating automated workflows for sending welcome emails, abandoned cart emails, and more. Set Up Your Next Direct Email Marketing Campaign As you can see, direct email marketing is a very effective marketing strategy, so there’s no reason not to try it. However, setting up a direct email marketing campaign can be very time-consuming. Therefore, we recommend using a comprehensive email marketing service that offers personalization, segmentation, automation, and tracking features to make your life easier. To get started with direct email marketing, you can follow the above tips to create your first campaigns. If you need a user-friendly tool to help you with personalization and offer you pre-made email templates to save time and streamline your email marketing efforts, you can sign up for a Moosend account today. Frequently Asked Questions Here are some of the most common questions about direct email marketing. 1. Is direct email marketing better than social media marketing? It depends on your marketing goals. If you want to boost conversions, direct email marketing is a better option. However, social media marketing is the way to go if you want to expand your reach and take advantage of paid advertising. 2. Can you integrate direct email marketing with social media marketing? Yes, you can integrate direct email marketing with social media marketing. More than that, it’s advisable to do so. After all, social media channels can help you grow your email list. 3. Is direct email marketing expensive? Direct email marketing is not expensive, particularly if you manage it yourself. Of course, costs vary depending on various factors like the campaign size, the volume of emails, the marketing automation tool used, etc. --- ### 9 Best Email Blast Services For Your Business [2025] > Explore some of the best email blast service solutions to deliver your campaigns, including Moosend, HubSpot, and MailerLite. - Published: 2024-08-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-blast-services/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Advanced, Intermediate With email blasts, you can deliver a single message to your entire email list without spending too much time creating personalized emails. To do that, you need an email marketing service with excellent email deliverability. However, before we find the best email blast service for the job, we should clarify that email blasting is more of an “emergency” tactic to give your conversions a temporary boost. If you want to build long-lasting relationships, you should get a tool that lets you send mass emails and create personalized campaigns simultaneously without getting out of your budget. How To Choose the Best Blast Email Service for Your Business Most email marketing software tools like Moosend, Mailchimp, or Omnisend offer various email marketing features, including email blasts and automations to send targeted emails. If you’re interested solely in getting an email blast service, here’s what to look for: Mobile responsive premade email templates Intuitive drag-and-drop editor High deliverability rates Analytics and reporting tools A/B Testing Various integrations, e. g. , CRM However, if you want to combine blast emails with personalization and automation tactics or more eCommerce-friendly capabilities, you should invest in features such as: Audience segmentation Email marketing automation Transactional emails Top Email Blast Solutions: Compared Below, we’ve listed some of the best email marketing platforms in the market to help you power up your email marketing strategy with personalized campaigns and list segmentation. Price/Month Free Plan Unique Feature Moosend $9/month 30-day free trial Email designer HubSpot $20/month Yes (limited) CRM tool Brevo (formerly Sendinblue) $9/month Yes Bulk SMS campaigns Constant Contact $12/month 14-day trial A/B Testing Mailchimp $20/month Yes (limited) Send time optimization ActiveCampaign $19/month 14-day trial Powerful automation workflows GetResponse $19/month Yes Conversion funnels MailerLite $10/month Yes GDPR functionality Kit $15/month Yes Automated email funnels 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: SMBs, eCommerce, Startups, Enterprises Best feature: User-friendly drag-and-drop email designer Moosend is an email marketing software tool that will let you deliver your mass email campaigns to your audience. However, its powerful functionality and easy-to-implement marketing automations will allow you to do much more than that. Regarding email creation, Moosend’s user-friendly email editor will let you craft beautiful campaigns using various advanced features. If you want to save time, email templates are customizable and responsive, and you can use them as guides to craft something completely new. Moreover, the available email list management tools are perfect for managing and keeping your contacts organized. You can use the segmentation feature to group subscribers based on similar interests. If you want to expand your audience, this email service also offers you a landing page builder and subscription forms. Apart from that, Moosend lets you send transactional emails and has many certificates and strict compliance policies, such as GDPR, CSA, and Anti-spam, to comply with international standards. Pros Ease of use and affordability Intuitive drag-and-drop editor Advanced automation capabilities Cons Limited signup forms No free plan Best Features Advanced drag-and-drop builder Transactional email campaigns Easy-to-implement automated workflows Real-time reporting and analytics Signup forms and landing pages High email deliverability (98%) Integrations with CRM like Salesforce, eCommerce tools, etc Pricing Moosend has a 30-day free trial to try the essential features. Then, you can choose between three paid plans and a credit model. The Pro starts at $9/month for 500 subscribers and unlimited email sends. Moosend+ and the Enterprise plan will give you more functionality and dedicated IPs. Try Moosend 2. HubSpot Pricing: Paid plans start at $20/month, free plan Best for: Enterprises, Startups, eCommerce businesses Unique feature: CRM tool HubSpot is a powerful email marketing platform that will equip you with various tools to create and send your mass email campaigns to your email list. This tool has numerous products to choose from. Here, we’ll look at those found in the Marketing Hub. Starting with the updated classic editor, you can easily craft beautiful email designs and deliver them to your subscribers. Email creation becomes easier since you have various elements and numerous pre-made email templates to customize and save time. Regarding lead generation, HubSpot will provide you with pop-ups and landing pages to expand your email list and then target your new contacts with converting messages. Moreover, you can benefit from the marketing automation option, allowing you to automate your campaigns and lead scoring. Lastly, this software comes with transactional email campaigns to send receipts, welcome emails, etc. , and automate your email sending. You can also use advanced reporting and analytics to monitor your email metrics (open rates, click-through rates, etc. ) and then utilize optimization tools to improve your email marketing strategy. Pros In-built CRM solution Free tools available User-friendly editor Cons Expensive platform, especially when used only as an email blast service Steep learning curve for certain features Best Features Drag-and-drop editor Ready-made email templates Customer relationship management feature Email automation & autoresponders Advanced segmentation Facebook Ads Pricing HubSpot’s paid plans are based on the number of subscribers you have, starting at $20/month for the Starter and $890/month for the Professional. There’s also a free plan for 2,000 emails/month and essential email marketing features. The marketing automation tools are only available for paid subscribers. HubSpot may be among the best email marketing services you can find out there, but it has very steep pricing. If you want affordability and scalability, check some of the most affordable HubSpot competitors instead. 3. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: SaaS, eCommerce, Startups, Enterprises Unique Feature: Bulk SMS campaigns Brevo is among the best email blast service providers due to its friendly user interface, email marketing tools, SMTP server, and SMS marketing capabilities. Regarding email marketing, you can use this tool to power up your funnel and marketing efforts with professional email newsletters for every occasion. Moreover, you can easily craft promotional campaigns, lead-nurturing messages, or transactional emails for your contact list. This email marketing solution also has great email deliverability rates to help you land your messages in your subscribers’ inboxes. You can use the available optimization tools to improve your subject lines and email content using the A/B Testing feature through the Campaigns dashboard. You can also use the multichannel tools to promote your offers and deals with bulk SMS marketing campaigns to engage your contact list further and give your KPIs and campaign metrics a boost. Pros Transactional and SMS capabilities In-built CRM software Affordable pricing plans Cons Deliverability rates need improvement Limited free plan Best Features Drag-and-drop email builder A/B Testing feature Customizable newsletter templates Automated workflows Transactional email campaigns Responsive customer support Pricing Brevo’s pricing offers three paid plans, starting at $9/month for the Starter plan and $18/month for the Business with unlimited contacts. The service also offers an Enterprise plan. A free option is available for 300 emails/day and the key features. Read full Brevo review 4. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best for: eCommerce, Startups, Bloggers, Non-profits Unique Feature: Subject line A/B Testing Next on our best email blast service list is Constant Contact, a tool known for its email marketing and event promotion capabilities, such as increasing your webinar registrations, attendance, and more. Regarding email marketing, this tool offers an intuitive drag-and-drop email builder and premade newsletter templates to simplify email creation. Personalization will also let you craft messages tailored to your subscribers’ needs and engage them more effectively. Moreover, you can benefit from the list segmentation feature to keep your contacts and subscriber lists organized. You can easily upload your lists from Excel, Outlook, or apps like Salesforce and manage them through Constant Contact’s CRM system. Compared to other tools on this list, like Moosend and HubSpot, this solution offers only subject line A/B Testing. So, if you want to enhance your email content, you should consider another Constant Contact alternatives with more testing options. Pros Event marketing capabilities High deliverability rates User-friendly email editor Cons Limited automation features Advanced segmentation available on high-tier plans Best Features Email template designer Drip campaigns Social media tools Subject line A/B Testing Integrations with apps like Shopify, WooCommerce, etc. Pricing Constant Contact’s subscription plans are based on the number of contacts you have, starting at $12/month. The lowest tier plan includes all the essential features. For more, you need to get the Standard plan for $35/month, including additional functionality and tools. While there’s no free plan, you can use the free trial to try the software before you get a subscription. Read Constant Contact review 5. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: SMBs, eCommerce, eCommerce Unique Feature: Send time optimization Mailchimp is among the best email blast service solutions to craft email marketing campaigns, set up automated workflows to streamline your efforts and expand your audience with landing pages and signup forms. This platform has two builders that allow you to create the messages you need using advanced elements, images, and product blocks. Moreover, you can use Content Optimizer to enhance your engagement with smart recommendations to make your audience click through. Regarding marketing automation, Mailchimp has launched its Customer Journeys. You can use this feature to set up automated workflows, like welcome emails and abandoned cart campaigns, to put your efforts on autopilot. Users can create custom journeys or select one of the available pre-made ones to build adaptable journeys for different customer scenarios. Lastly, you can benefit from the send time optimization and A/B testing options to improve your marketing messages. An advanced split testing feature called Multivariate Testing can also be found in the Premium version for those who need to run more thorough tests. Pros Inclusive digital marketing stack Ease of use AI-powered tools Cons Steep pricing structure Limited free plan Best Features User-friendly email builders Multi-step automated workflows Multivariate testing Advanced segmentation Chat and email support (phone support for Premium) Pricing Mailchimp’s new pricing for the Standard plan is $20/month for 500 subscribers and 6K emails. The Premium plan starts at $350/month and increases the number of emails you can send to 150K. A free plan is also available for 1K monthly email sends only. While Mailchimp is a popular email blast service, it has a steep pricing model, which may not be ideal for your needs. To get an equally powerful yet affordable tool, check out these Mailchimp alternatives. Read full Mailchimp review 6. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day trial Best for: Publishers, Agencies, eCommerce, Small Businesses Unique Feature: Powerful automated workflows ActiveCampaign is a mass email marketing platform that combines advanced features, high email deliverability, and functionality. This software will equip you with various marketing tools to make your mass email sending more efficient than Gmail or Outlook and minimize unsubscribe rates. It will give you a user-friendly email builder to create your messages and provide premade newsletters to save time and effort. Moreover, one of ActiveCampaign’s best features is its marketing automation tool. You can set up numerous workflows to engage your customers, as well as monitor engagement with tags, custom fields, analytics, and performance reporting. This bulk email service has a plethora of integrations with multiple apps, including eCommerce platforms like Shopify and Woocommerce, CRM tools like Salesforce, social networks like Facebook, and more. While this tool is powerful, it may not be suitable for beginners unfamiliar with marketing automation. If you want something less complicated, check out these ActiveCampaign competitors. Pros High deliverability rate Easy-to-use interface SMS marketing Cons Outdated email templates compared to competitors No free plan Best Features Professional email templates Advanced automated workflows Transactional emails Integrations with popular apps Sales CRM Pricing ActiveCampaign’s pricing starts with the Lite plan at $19/month for 1,000 subscribers. For additional features, you can get the Plus at $59/month (1,000 subscribers) or the Pro starting at $99/month (1,000 subscribers). To try this service, you can sign up for the 14-day trial. 7. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Unique feature: Conversion funnels Next, we have GetResponse, another bulk email service to not only power up your mass emailing but also expand your email list, create personalized campaigns, and convert your audience. This solution will provide inbound marketing tools to run your eCommerce business, focusing on generating leads, communicating with your audience, and promoting your products. You can also start creating your messages with the user-friendly email creator, use different templates to save time, and set up simple autoresponders for your subscribers. Apart from that, GetResponse will equip you with powerful workflows to engage your customers, web events, SMS marketing tools, popups, and forms. Users can also benefit from the email list segmentation feature to organize contacts and use the data to personalize their marketing campaigns. Lastly, GetResponse is a permission-based email marketing platform with numerous certifications, including anti-spam policies containing CASL regulations to keep the platform a spam and spammer-free environment. Pros Scalable email blast service Generative AI features User-friendly dashboard Cons Advanced features available only in high-tier plans Website and landing page builders need improvement Best Features Simple email editor Customizable email templates Autoresponders Conversion funnels Email list management Pricing GetResponse offers three different paid subscriptions, including the Email Marketing plan starting at $19/month, the Marketing Automation at $56/month, and the eCommerce marketing plan at $119/month for up to 1,000 subscribers. The company offers an Enterprise plan, too. A free plan is also available, but it’s only for 500 contacts and limited features. 8. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: Small businesses, eCommerce, Bloggers Unique feature: GDPR functionality MailerLite is another simple bulk email solution beginners can use to create beautiful and responsive email marketing campaigns for their businesses. This platform offers three different email builders, drag-n-drop, rich-text, and custom HTML editor, to craft the messages you need for the right occasion. Moreover, you can use the newsletter templates to create a quick campaign for your audience and use the free image library to insert visuals without leaving the editor. Regarding marketing automation, MailerLite also offers a visual workflow builder with numerous triggers and actions to deliver the right message at the right time. This will help you a lot more than sending your audience generic offers. Lastly, you have a subscriber management feature to filter and organize contacts, update customer profiles, and add notes. MailerLite also provides GDPR functionality to ensure that your contacts’ privacy and personal information are protected. Pros User-friendly and rich email editor Good email deliverability rates Affordability Cons Limited reporting capabilities Automation features need improvement Best Features Three email campaign builders HTML email templates Intuitive automation builder Unsubscribe page editor Subscriber management Pricing Mailerlite’s pricing begins at $10 per month for 500 contacts and unlimited emails. For more features, you need to upgrade to the Advanced plan starting at $20/month. A free plan for 1,000 subscribers and 12K monthly campaigns is also available. Read our MailerLite analysis 9. Kit Pricing: Paid plans start at $29/month, free plan Best for: Bloggers, Content Creators Unique feature: Automated email funnels Kit is a creator-oriented email marketing platform you can use to connect with your audience and streamline your efforts with automated email funnels. You can start creating simple and beautiful campaigns through the email designer or grab one of the pre-made templates it offers. Moreover, you can use the inline styling options to add buttons and images on the spot and keep your creation experience simple and distraction-free. A landing page builder and signup form creator are also available to craft unlimited pages and popups to expand your email list. Then, you can use Kit’s subscriber-centric features to organize your contacts through segmentation and tags. Lastly, Kit has a good email deliverability rate and an excellent reputation with email providers to ensure your messages land in subscribers’ inboxes. Pros Generous free plan User-friendly interface Perfect for sending lead magnets Cons Email designer needs improvement Limited email templates Best Features Email segmentation Email template management Autoresponders Automated email funnels A/B Testing tool Pricing Kit offers two paid plans, the Creator at $15/month and the Creator Pro at $29/month for 300 contacts. The platform also offers a free plan with limited features for up to 10,000 subscribers. Read our Kit analysis How We Selected The Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. The Best Bulk Email Services To Choose From Sending bulk emails to your subscribers will give your KPIs and conversions a boost. However, if you want to leverage the power of email marketing, you should consider getting a tool that will deliver personalized messages, create unique customer experiences, and automate your efforts. Above, we explored some of the best email services you can use to do just that. So what’s the next step? Register for the free plans or trials to see whether they are an excellent fit for you. You can start with Moosend by signing up for a free trial and trying all the features today. Email marketing is one of the most profitable tools out there. So don’t miss out on leveraging its full capabilities to grow your business. Frequently Asked Questions Are you in a hurry? Check out these email blast service FAQs that will answer your urgent questions: 1. Who is a free email blast service plan suited for? Free email blast service plans are suitable for small businesses, freelancers and bloggers with a relatively small contact base and simple mass email marketing goals and KPIs. 2. How much does it cost to send an email blast? It depends on the email platform you choose–you can start with software offering free plans such as Brevo or GetResponse and switch to an affordable tool like Moosend as your email list and email sending demands grow. 3. Is sending email blasts legal? Yes, but you first need to get subscriber’s opt-in and consent to email them and comply with certains laws, such as GDPR for European Union and the CAN-SPAM Act for the United States. 4. What are the best practices for sending an effective email blast? You need an attractive email subject line to yield high open rates and well-designed email content that will appeal to subscribers. Make sure to add a call-to-action button at a prominent place to boost conversions. 5. What features should I look for in an email blast service? A great bulk email service should include a user-friendly editor with ready-made templates, a high deliverability rate, advanced reporting and analytics tools, and integrations with other platforms to create a powerful marketing engine. --- ### 11 Best Email Marketing Software For Nonprofits [2025] > Explore reviews of the best email marketing software for nonprofits right now, including pros/cons, top features, and pricing. - Published: 2024-07-30 - Modified: 2025-04-25 - URL: https://moosend.com/blog/email-marketing-software-for-nonprofits/ - Categories: Email Marketing, Software - Levels: Beginner Nonprofit organizations face many challenges when planning and executing their marketing initiatives. One of the safest and cheapest tools they employ to meet their goals is email marketing. Whether you’re looking to raise awareness, encourage donations, or mobilize volunteers, it’s important to select one of the best email marketing software for nonprofits. The tools we’ve gathered in this list focus on helping you automate manual tasks and make the most of your resources. Find what suits you based on your needs and the budget you have at your disposal. Disclaimer: The information is accurate as of June 2024. How To Choose the Best Email Marketing Software for Nonprofits Email marketing for nonprofits is slightly different than other industries, such as eCommerce and SaaS. Instead of focusing on making more sales, nonprofits aim to build long-lasting relationships with potential donors and reach as many people as possible without breaking the bank. Here are some key points to look for before choosing your email marketing software: Affordable pricing or discounts for nonprofits Drag-and-drop email builder to craft email campaigns without coding Library of premade and responsive email templates Detailed reporting and analytics Audience segmentation features to personalize your marketing efforts Customer support Free trial or free email plan Best Email Solutions For Nonprofit Organizations: Features & Pricing Now, we’ll take a look at the top email solutions for nonprofits in terms of their pricing and most notable features. Free Plan/Trial Pricing Discount for nonprofits Best feature Moosend Yes (30-day free trial) $9/month 25% Easy-to-implement marketing automation Constant Contact 14-day trial $12/month 20-30% Event management tools MailerLite Yes $10/month 30% Sell digital products and subscriptions Mailchimp Yes (limited) $20/month 15% Pre-built automation journeys Benchmark Email Yes $15/month 25% Multi-lingual customer support Brevo (formerly Sendinblue) Yes (limited) $9/month 15% SMS and WhatsApp campaigns AWeber Yes $15/month 25% Great landing page builder GetResponse 30-day trial $19/month 30-50% A/B testing options ActiveCampaign 14-day trial $19/month 20% Multi-step custom automation builder Campaign Monitor Yes (purely testing) $9/month 15% Link review tool to identify broken links HubSpot Yes $20/month 40% Built-in CRM solution Top Nonprofit Email Marketing Software By Use Case Moosend – Best overall email marketing service for nonprofits Constant Contact – Best for event management MailerLite – Best for selling digital products Mailchimp – Best for pre-built automation journeys Benchmark Email– Best for beginner-friendly email marketing Brevo (formerly Sendinblue) – Best for multi-channel marketing AWeber – Best for creating landing pages the easy way GetResponse – Best for easy A/B testing ActiveCampaign – Best for advanced automation options Campaign Monitor – Best for simple autoresponders HubSpot – Best for bigger organizations 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Easy-to-implement marketing automation Moosend is among the top choices for nonprofit organizations due to its affordable pricing and ease of use. The tool stands out for its user-friendly interface and intuitive drag-and-drop email editor that helps you build professional-looking emails without coding knowledge or prior experience. You’ll also find a library of 100+ responsive premade templates, easy to customize. Human resources are often limited in nonprofits, so Moosend’s easy-to-implement automation will be a game changer. You’ll be able to send out personalized emails based on specific triggers or actions, such as a new subscription or a donation. To deliver communications that resonate with your audience, you can create segments of your audience, be it volunteers, donors, or potential supporters. Furthermore, the platform equips you with in-depth, real-time analytics to monitor metrics such as open rates and click-through rates to make data-driven decisions. Finally, with Moosend, you also get a 24/5 responsive support team that can provide solutions to any problem. And most importantly, there’s a 25% discount for nonprofits, making it even more valuable and indulging. Pros Special 25% discount for nonprofits Great email deliverability rates reaching up to 98% Advanced features at a reasonable price Cons No free plan The signup form builder is a bit basic Best Features Beginner-friendly drag-and-drop email builder Pre-designed email newsletter templates Signup forms and landing pages Easy-to-implement marketing automation Powerful segmentation and personalization options Top-notch email deliverability Responsive customer support team (24/5) Pricing Moosend’s paid plans start at $9/month, giving you access to all the features of the platform plus unlimited emails. Most importantly, the platform provides a 25% discount for nonprofits, making it a value for money choice. You can also request a free trial and see Moosend’s powerful functionality for yourself. Try Moosend 2. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event management tools Constant Contact is a well-known email marketing software tool with a decent set of features to take your marketing strategy to the next level. The platform sports a drag-and-drop editor to craft your email newsletters with ease, while you also get 100+ email templates to get started. Moving on to the automation options, Constant Contact offers both email and SMS automation templates. Plus, you can create custom automation workflows if you opt for higher tier plans. With Constant Contact, email segmentation is easy and straightforward. You can create segments based on activity, list membership, contact details, tags, and more. Plus, you get a clean analytics dashboard with important metrics, so you can make data-driven decisions. For last, we kept a feature that makes Constant Contact shine–the event marketing functionality. You can now host, promote, and manage charity fundraisers, webinars, VIP events, and more, all in one platform. Finally, there is a 20-30% discount off the standard pricing for nonprofits. Pros Easy audience segmentation capabilities End-to-end event management options Multi-channel marketing options Cons Some email templates have low quality Advanced automations only available with high-tiered plans Steep learning curve for certain features Best Features Beginner-friendly drag-and-drop editor Signup forms and landing pages SMS functionality Social media marketing tools (Instagram, LinkedIn, Facebook) Huge list of integrations (Zapier, Eventbrite, Salesforce) Pricing Constant Contact’s pricing starts at $12/month, giving you all the essential tools to start, plus marketing CRM and event marketing, excluding segmentation. Unfortunately, there is no free plan, but you can test the platform through the 14-day free trial offered. Read our Constant Contact review 3. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products and subscriptions MailerLite is a great email marketing service for nonprofit organizations due to its affordable pricing and ease of use. The service has a straightforward email editor with plenty of styling choices, letting you create stunning campaigns from scratch or via pre-designed templates. Users also get powerful automation capabilities. Specifically, you get a visual workflow editor that allows you to build welcome series, follow-up sequences, and other automated fundraising campaigns. The tool has also signup forms and landing pages to boost lead generation and raise awareness. What’s notable about the tool, though, is the ability to sell digital products. This can be immensely valuable for nonprofit organizations raising money through relevant initiatives. Last but not least, MailerLite lets you process online payments with ease, including recurring donations via its native Stripe integration. Similarly to the previous software, nonprofits enjoy 30% off paid plans. Pros Affordable pricing for nonprofits Stripe integration to process payments and donations Selling digital products to raise money Cons Limited signup forms and landing pages Basic automation capabilities than competitors Best Features Intuitive drag-and-drop editor Visual automation builder Dynamic emails Customizable surveys, signup forms, and landing pages Website builder and unsubscribe page builder Pricing MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder. Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails. Read the full MailerLite review 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Pre-built automation journeys Mailchimp is a well-known email marketing platform packed with features that can help any nonprofit organization reach and connect with its audience. It offers an intuitive user interface that’s easy to navigate, even for inexperienced users. The editor is fast and powerful, allowing you to build wonderful campaigns. Mailchimp offers an extensive email template library with responsive designs that you can customize to match your brand identity. If you have diverse donor bases and varied outreach campaigns, Mailchimp makes your life easy with its list segmentation capabilities. Regarding automation, you’ll find plenty of options, such as pre-built automated journeys. And with Mailchimp’s comprehensive analytics, including open rates, click-through rates, and geographical data, you can take full control of your strategy. Mailchimp integrates perfectly with CRM systems, donation platforms, and social media channels. As for discounts, non-profits can receive a 15% discount on their plan. This is significantly lower than other Mailchimp alternative tools. Pros Great template builder and interface Loads of integration options In-built CRM to level up your inbound marketing efforts Cons Customer support not available with free plans Expensive pricing plans for simple features Best Features Pre-made autoresponder templates Various list segmentation options Advanced A/B testing In-depth reporting and analytics Retargeting ads Pricing Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automations. There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends. Read the Mailchimp review 5. Benchmark Email Pricing: Paid plans start at $15/month, free plan Best feature: Multi-lingual customer support Benchmark Email is an email marketing and automation solution with a user-friendly interface and straightforward navigation. You can easily edit elements of your campaign by clicking on them, while the built-in image editor allows you to find and add pictures on the spot. The tool provides simple personalization options to craft email campaigns that drive action. Automation is easy to implement, and users can set up welcome emails, donation acknowledgment sequences, and more, freeing up time for other more high-level tasks. Benchmark Email integrates well with popular services such as Salesforce and WordPress, making it an ideal choice for nonprofits. What’s more, there is a 25% discount for registered non-profit organizations, making the service an affordable tool. Overall, Benchmark Email is a decent service with extensive customization options, good customer support (multi-lingual), and a simple interface for people wanting a fuss-free solution. Pros Numerous integrations to choose from based on your goals Beginner-friendly interface Solid automation capabilities Cons Fewer email templates compared to other software Limited signup form options Best Features AI copywriting tool Surveys and polls Automated customer journeys A/B testing options Live chat, email, and phone support in different languages Pricing Benchmark Email’s paid plans start at $15/month, giving you features like email scheduling, landing pages, and segmentation. You can also take advantage of their free plan for up to 3,500 emails/month despite its basic functionality. 6. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best feature: SMS and WhatsApp campaigns Brevo is a marketing platform that combines the power of email marketing and SMS. It’s a modern tool with a drag-and-drop editor that makes campaign creation easy. You can create email templates that show specific content through Brevo’s display conditions. The platform also provides more advanced features like A/B testing, allowing you to experiment with your email copy and subject lines to yield better results. To gain more leads, the tool equips you with beautiful forms and landing pages. Another strong asset of Brevo is its automation. You can create automated workflows for all kinds of purposes, while you can craft sequences for both email and SMS. Regarding its pricing, things aren’t as clear as with other software. To get the special 15% discount offered to non-profits, you’ll need an Enterprise plan. This rules out smaller organizations. Pros Multi-channel marketing approach Straightforward email builder Great marketing automation capabilities Cons Simple features (e. g. , landing page builder) only available with high-tiered plans Inconsistent deliverability rates Best Features Drag-and-drop email builder SMS marketing and WhatsApp campaigns Powerful A/B testing In-built CRM system Popups and landing pages Pricing Brevo’s premium pricing starts at $9/month, providing up to 5k emails/month and unlimited contacts. However, Brevo also offers a free forever plan to get to know the platform, with up to 300 emails/day, with basic capabilities. Read our in-depth Brevo review 7. AWeber Pricing: Paid plans start at $15/month, free plan Best Feature: Great landing page builder AWeber is an excellent solution for nonprofits on a tight budget that have a relatively small email list. This full-fledged email marketing tool offers a drag-and-drop editor that allows quick customization of your email campaigns. The platform features a range of pre-designed email templates (including nonprofit-specific ones) that can be customized to match your colors and style. Regarding automation, the software lets you craft automated donor nurturing or onboarding campaigns. List segmentation is another strong point of AWeber. You can divide your list into sub-groups to target them better with tailored content. The platform’s rich analytics will help you find patterns and understand your performance. Customer support is available 24/7 (via email and live chat), while AWeber has an extensive knowledge base. Finally, we should mention that the company offers 3 months of service free to nonprofits opening new accounts, followed by a 25% discount for future invoices. Pros Advanced audience management capabilities Great non-profit landing page designs 24/7 customer support Cons Limited advanced features Needs improvement in deliverability rates Best Features Pre-built email marketing templates Drip campaigns and autoresponders Straightforward analytics dashboard Email testing across devices Various integrations with popular software Pricing AWeber’s paid pricing starts at $15/month with the Lite plan. For more functionality, you’ll need to upgrade to the Plus plan. Alternatively, you can leverage the available free plan, allowing up to 500 contacts, one landing page, and one automation sequence. 8. GetResponse Pricing: Paid plans start at $19/month, 30-day trial Best feature: A/B testing options GetResponse is another top email marketing solution for nonprofits. It has a clean interface and an intuitive drag-and-drop email builder. Therefore, mastering it comes naturally. With GetResponse, you can take your email marketing game to the next level since it offers top-notch A/B testing functionality. You can create many different variations of the same campaign, something that you don’t find in other GetResponse alternative tools. Moreover, you get to test your subject lines, call-to-action (CTA) buttons, or even your visuals. With GetResponse, you can also rest assured that your marketing is on autopilot. You can create and set up simple or more complex autoresponders to raise awareness, increase donations, and drive membership. It also offers a landing page builder, SMS functionality, and web push notifications. Finally, it offers a generous 30-50% discount for regular pricing forever. To achieve the 50% discount, you need to place the GetResponse logo on your website. Pros Design and spam testing capabilities Complex marketing automation features User-friendly interface Cons Rather low delivery rate compared to competitors Advanced features on high-tiered plans Best Features AI email template generator Powerful email automation Popups and landing pages SMS marketing and sales funnels Generous nonprofit discount Pricing GetResponse has three paid plans starting at $19/month for up to 1,000 contacts. However, this plan is severely limited in terms of automation. Nevertheless, GetResponse offers a 30-day trial to users, so that they try the tool and decide if they want to commit. 9. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best Feature: Multi-step custom automation builder ActiveCampaign is another great tool for nonprofits to create their fundraising email marketing campaigns. This versatile tool provides you with many email marketing templates, while the drag-and-drop editor is fast and efficient. ActiveCampaign is particularly known for its automation capabilities. You’ll be able to create simple or more complex, behavior-triggered automation sequences through the visual builder. You can also craft drip campaigns to build strong relations with your audience and secure recurring donations or support. ActiveCampaign offers signup forms along with site and event tracking. These are powerful tools if you know how to leverage them properly. Plus, the platform has a tagging system that enables you to group and sort your audience based on numerous criteria. This helps you deliver highly relevant digital marketing campaigns to every single subscriber. Finally, ActiveCampaign offers a 20% discount to nonprofits. Pros Complex automation capabilities and behavior-triggered sequences Comprehensive analytics for thorough reporting Good delivery rates Cons Not perfect for beginners Expensive for nonprofits on a tight budget Best Features Responsive email templates Visual automation builder with over 400 templates Conditional content Time zone sending Smart email list segmentation Pricing ActiveCampaign’s paid plans start relatively higher than other competitors. Specifically, paid plans start at $19/month for 1,000 subscribers and basic functionality. It might be useful to test the tool before committing (since it has vast functionality) via the 14-day free trial offered. 10. Campaign Monitor Pricing: Paid plans start at $9/month, free plan (purely testing) Best Feature: Link review tool to identify broken links Campaign Monitor is a robust email marketing tool trusted by nonprofits like UNICEF and Cure Brain Cancer Foundation. It has a modern drag-and-drop email editor that’s easy to use, while you also have a variety of email templates. This email service provider has great personalization options, letting you dynamically change the email content depending on who sees it. The excellent email deliverability will ensure all your email campaigns are delivered to the subscribers’ inboxes and not the spam folder. The tool incorporates a link review tool that helps you avoid sending any broken or outdated hyperlinks. To see your performance, you have rich analytics and reporting tools. Finally, nonprofits receive 15% off regular pricing, which sweetens the already good deal. Pros Powerful automation capabilities Great email template library Beginner-friendly editor and UI Cons Very limited free trial Advanced features available with high-tiered plans Best Features Responsive email templates Personalized customer journeys Time zone sending Link review tool Integration with CRM apps (including Salesforce) Pricing Campaign Monitor’s paid pricing starts at $9/month, allowing up to 2,500 emails and giving you the platform’s core features. For more, a higher tier plan is needed. The tool’s free plan is severely limited for testing purposes, allowing you to send an email marketing campaign to 5 people. 11. HubSpot Pricing: Paid plans start at $20/month, free tools Best Feature: Built-in CRM solution HubSpot is an all-in-one inbound marketing platform ideal for nonprofits. It comes with a built-in CRM solution, so you don’t need to spend extra or have an additional tool to learn. The drag-and-drop email editor is simple yet efficient. The platform has a high email deliverability rate, so your campaigns will land straight into your audience’s inboxes. You’ll also appreciate HubSpot’s A/B testing options, allowing you to experiment with different subject lines, email content, CTAs, and visuals. This way, you can craft highly effective email campaigns that resonate with people and yield more donations to your cause. Last but not least, HubSpot offers a sweet 40% discount for registered nonprofit organizations. However, this offer is only applicable to the Professional or Enterprise Tier HubSpot products. Pros Holistic inbound marketing platform Powerful automation capabilities Free tools available Cons Rigid pricing plans Limited design capabilities than competitive software Advanced features are offered with high-tiered plans Best Features Efficient drag-and-drop editor Omni-channel marketing automation Social media A/B testing tool Detailed reporting and analytics Pricing HubSpot’s paid pricing starts at $20/month with the Starter plan, which provides all the essential tools to reach, persuade, and convert leads. The platform has a range of free tools available that you can use to start with before you decide to pay. How We Selected The Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Choosing The Best Software for Your NPO If you’re a nonprofit organization looking for the best solution for your email marketing needs, it would be wise to leverage free plans/trials and see the available discounts before committing. What’s more, functionality and ease of use play an important role since you need to do more with less. If you feel that Moosend ticks all the boxes, feel free to create a Moosend account and test the platform at your own pace. FAQs Let’s answer some frequently asked questions around this topic: 1. Which is the best email marketing software for nonprofits? The best email marketing software for nonprofits include: 1) Moosend, 2) Constant Contact, and 3) MailerLite. They have affordable plans and all tools needed to streamline a successful strategy. 2. How can email marketing software benefit a nonprofit organization? Email marketing software helps nonprofits design useful email campaigns, automate certain tasks, and send highly targeted emails through automated workflows and audience segmentation. 3. What features should a nonprofit organization look for in an email marketing platform? A suitable software tool for nonprofits should include premade email templates, an intuitive email editor to customize your designs, thorough reporting and analytics to monitor your metrics, and customer support with quick response times. --- ### 9 Best Sendy Alternatives For Better Usability [2025] > Looking for the best Sendy alternatives with advanced features and better usability? Find free and affordable solutions inside. - Published: 2024-07-24 - Modified: 2025-05-05 - URL: https://moosend.com/blog/sendy-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If you’re considering using Sendy for your business needs or you’re disappointed with the service, you may want to explore the best Sendy alternatives out there. In this post, we’ll take a look at other affordable alternatives to Sendy that offer more features and better usability, so you can pick the one that best suits your needs. Disclaimer: The information below is accurate as of July 2024. Why You Should Consider a Sendy Competitor Sendy is a self-hosted email newsletter application that helps you send trackable emails via Amazon Simple Email Service (SES). Its popularity among users is because it allows you to send bulk emails, transactional emails, and newsletters at a low cost. However, users note that certain limitations start hindering their businesses’ growth after some time. Here are the most common reasons why people switch from Sendy or start using another email marketing platform: No easy way to create modern newsletters (the editor is very basic) No email templates available The service is difficult to set up on your server No A/B testing functionality Updates are manual and you also need to pay for them No option for a dedicated IP address (to increase email deliverability) Alternatives to Sendy by Use Case Before we take a thorough look at them, here are each tool’s best use cases: Moosend – Best for powerful automated journeys Constant Contact – Best for creating autoresponders Brevo – Best for multi-channel marketing MailerLite - Best for selling digital products Email Octopus - Best for simple email marketing Mailchimp – Best all-in-one marketing platform SendGrid – Best for sending transactional emails Zoho Campaigns - Best for creating interactive emails Listmonk - Best free alternative for users with technical knowledge Top Sendy Alternatives: Comparison Table Below you'll find a quick comparison between the top Sendy competitors: Free plan/Trial Pricing Key Features Sendy No $1 per 10,000 emails + $69 one-time payment Rules and webhooks Moosend 30-day free trial $9/month Powerful email automation and segmentation Constant Contact 14-day trial $12/month Social media posting and reporting Brevo Yes (limited) $9/month Built-in CRM feature MailerLite Yes $10/month Surveys and quizzes Email Octopus Yes $9/month (or $7/month for Amazon SES users) Reports are available forever Mailchimp Yes (limited) $20/month Easy-to-use marketing platform SendGrid Yes $19,95/month Easy-to-use API Zoho Campaigns Yes $4/month Geo-tracking feature Listmonk Yes Free Open-source and totally free Now let’s explore them in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Advanced email automation and segmentation Moosend is one of the best alternatives to Sendy since it eliminates all of the above limitations while staying true to the affordable side. The platform has a modern newsletter editor that’s not only easy to use but has also a minimal learning curve. Moosend users are provided with various email newsletter templates for various industries and goals and, best of all, they are all mobile responsive. This email marketing tool is also helpful in saving crucial time. Specifically, you can automate repetitive tasks and create automated sequences with ease. This is all due to the visual workflow editor that lets you see the triggers and actions of your workflow in a nice view. Sendy users, on the other hand, would need a service like Zapier to craft a series of follow-up emails based on certain triggers. When it comes to expanding your list, Moosend gives you various types of subscription forms and landing pages. On top of that, you can further segment your audience based on a plethora of criteria to target them better and deliver tailored content to them. Finally, if you experience any difficulty whatsoever with your campaigns, the support team is always there to help, even for free accounts. Overall, Moosend offers an all-in-one service for email marketing and automation, so users don't need to resort to third-party apps (as in the case of Sendy) and end up paying more. Moosend Features Modern drag-and-drop email editor 90+ free email newsletter templates Advanced marketing automation (pre-made recipes, conditional logic) Visual workflow editor Email list segmentation Subscription forms and landing pages to grow and convert your audience Integrations with various CRM, eCommerce, social media platforms, and more Pros Advanced and flexible automation High email deliverability AI Writer to generate email content Cons Signup forms aren't fully customizable Pricing The platform offers a 30-day free trial that you can use without providing your credit card. Paid pricing starts at $9/month (Pro plan) giving you unlimited email campaigns, subscription forms, landing pages, and more. The Moosend+ plan lets you add enterprise-level features to your plan and customize it to fit your needs. Try Moosend 2. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best Feature: Social media posting and reporting Constant Contact is an email marketing solution for small businesses as well as bigger ones, offering all the tools you need to reach your customers and grow your business. It has a nice drag-and-drop editor that requires minimal effort to create a stunning email design. Users also get pre-made email templates that help save. Regarding automation, you can easily create drip campaigns or series of emails to onboard, nurture, or convert your audience, while you can schedule email delivery to ensure maximum impact. What’s more, Constant Contact equips you with the ability to A/B test your email subject lines and thus increase your rates. This is a surefire way to optimize your marketing strategy. Last but not least, the platform has integration with social media platforms. This enables you to create and launch posts to Facebook, Instagram, Twitter, and LinkedIn from a single dashboard. Constant Contact Features Various email newsletter templates Autoresponders and contact triggers List management tools Event management and polls Integrations through API Pros Event management tools Great email deliverability Cons Email templates look outdated Advanced automation is only available on expensive plans Further reading: To learn more about the platform, check our detailed Constant Contact review. Pricing Paid plans of Constant Contact start at $12/month for up to 500 subscribers. There is also a 14-day free trial of the service for testing purposes. 3. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best Feature: Built-in CRM feature Brevo is another email marketing software capable of handling your transactional emails as well as your marketing campaigns. The most important feature you get with the software is its CRM, that’s free to use and lets you store unlimited contacts. Moreover, you can manage your deal pipeline efficiently and keep track of every stage. Regarding email campaigns, they can be created with ease due to the user-friendly email editor and the abundant HTML newsletter templates offered. The platform also gives users advanced automation and a visual workflow editor, despite being limited to 500 contacts for the Starter plan. Finally, this tool offers personalization of your email campaigns and SMS. Coupled with the WhatsApp campaign functionality, you get a multi-channel tool to reach and convert your audience effectively. Brevo Features Unlimited contacts and CRM automation Transactional email sending SMS & WhatsApp Campaigns Customizable signup forms Pros Solid automation options Built-in CRM for contact management SMS marketing & WhatsApp campaigns Cons Additional cost to remove Brevo branding ($12/month) Costs extra to build landing pages Limited free plan Further reading: For more details about the platform's pros and cons, check our Brevo review. Pricing Paid plans of this Sendy alternative start at $9/month giving you 5,000 emails/month (up to 500 contacts), transactional emails, and basic reporting. For more advanced functionality, you need the Business or Enterprise plan. Brevo also offers a free plan for unlimited contacts, but 300 email sends per day. 4. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Surveys and quizzes Another really affordable alternative option to Sendy is MailerLite. This email marketing service is simple and easy to use, so you won’t get stuck or need technical knowledge to continue. It is ideal for startups and small businesses on a tight budget since it offers all the necessary tools in a neat package. More specifically, you get a custom HTML editor and a plethora of newsletter templates to simplify email creation. Additionally, Mailerlite users can create unlimited pop-ups and embeddable forms, as well as landing pages to increase lead generation and conversions. Regarding the performance of your emails and analytics, you get real-time performance reports, email click maps and eCommerce sales tracking. MailerLite Features Drag-and-drop newsletter editor Unlimited pop-ups and embedded forms Unsubscribe page builder Email open rate by location Website builder Pros Generous free plan Multivariate testing Easy-to-use software Cons No templates available on the free plan No spam and design testing Lengthy approval process Further reading: To learn more about the platform, check our detailed MailerLite review. Pricing MailerLite’s premium plans start as low as $10/month and you get the majority of features, but unfortunately, multiple automation triggers are absent. The service has a free plan, too. It allows 12,000 monthly emails for up to 1,000 subscribers. 5. Email Octopus Pricing: Paid plans start at $8/month ($7 for Amazon SES users), free plan Best Feature: Reports are available forever Email Octopus is an email marketing software that helps businesses design, launch and manage personalized email campaigns. It offers two options, one for regular users and one for Amazon SES users. You get a nice drag-and-drop editor, customizable templates, and simple automation functionality to schedule any kind of drip campaign sequence. Interestingly, users get multi-step automations even in the free plan. While the service is great overall, its API documentation is a bit lacking so you may not have complete control over precise details. Where the platform really shines is the reporting aspect. Reports are available forever (in the paid plan) and you can see visually each subscriber activity in real-time. The historical view of past activity helps users identify problems and optimize their strategy. Email Octopus Features High-quality email templates Unlimited landing pages and forms Basic automation for welcome emails and drip campaigns Customer support even in the free plan Pros Beautiful email templates Straightforward email reports Cons Advanced automation features are missing No A/B testing Pricing Paid pricing of the tool starts at $9/month (or $8/month for Amazon SES users) for the full features of the platform. There is also a free Starter plan for up to 2,500 subscribers and 10,000 email sends per month. 6. Mailchimp Pricing: Paid plans start at $20/month, free plan Best Feature: Well-established platform that’s easy to use Mailchimp is a well-known email marketing and automation platform that boasts easy campaign creation and powerful automation tools. For starters, Mailchimp has a clean interface and a robust editor that will enable even complete beginners to craft a stunning email campaign. Users can also set up autoresponders, send their RSS and transactional emails and optimize their campaigns via A/B testing. What’s more, the tool equips you with behavioral targeting, a feature allowing you to create more tailored campaigns for your subscribers. Furthermore, the A/B testing functionality helps you find the right subject line, test your email copy and send times and decide the winning variation of your campaigns. Mailchimp integrates perfectly with numerous apps, including social media and CRM, to streamline your processes. The downside of the platform is the steep price tag and the advanced features that are only available in the highest tier plan. Mailchimp Best Features List management tools to keep your contacts organized Campaign push notifications Multi-step automation workflows Behavioral targeting Various integrations with popular tools Pros Customer journey builder (for automation) Send time optimization Cons Charges for duplicate contacts Expensive paid plans Further reading: For the full breakdown, check out our detailed Mailchimp review. Pricing Mailchimp’s premium plans start at $20/month and provide access to most of the essential features, but not all of them. The service also offers a limited free plan that users can take advantage of, but it’s only for 1,000 monthly sends and 500 contacts. 7. SendGrid Pricing: Paid plans start at $19,95/month, free plan Best Feature: Easy-to-use API SendGrid is another notable Sendy alternative that allows users to deliver mass emails to subscribers using a reliable infrastructure. The platform equips you with an easy-to-use email builder and you can either create a newsletter from scratch or customize one of the available templates. Of course, you can create automated sequences for your audience and integrate the service with various third-party apps to streamline your process. In case you own an eCommerce business, SendGrid can deliver your transactional emails without any deliverability issues. On top of that, you get delivery optimization tools, such as SPF records, custom DKIM, and suppression management so that you ensure the best possible deliverability. Last but not least, SendGrid’s powerful API will let you create a customized email program for your subscribers, thus achieving the best results possible. SendGrid Best Features Great deliverability A/B testing options Email validation Real-time analytics and delivery insights Pros Intuitive user interface Great reporting tools Cons Slow customer service Lack of advanced automation options Pricing SendGrid’s premium plans start at $19,95/month for the Email API package. You get email marketing, an SMTP relay, webhooks, and delivery optimization tools among others. The service has a free plan for up to 100 emails/day forever. 8. Zoho Campaigns Pricing: Paid plans start at $4/month, free plan Best Feature: Geo-tracking feature Zoho Campaigns is a very simple email marketing solution you can choose for your business with a great set of features. This tool has a user-friendly interface and a drag-and-drop email builder to create your newsletter campaign in a few minutes. To help you out, this also offers pre-made templates to save you time and effort in creating your campaign from scratch. Moreover, you can benefit from Zoho Campaigns’ email workflows to set up unique sequences with your triggers and actions. This way, you can engage your audience with meaningful messages at the right time. Apart from marketing automation, you can also use the available mailing list management and segmentation features to keep your contacts organized and nurture your leads with personalized content. Lastly, this alternative to Sendy comes with reporting and analytics to help you track your performance and optimize accordingly. You can use geo-tracking and device reports to improve your promotional messages based on data, as well as benefit from social statists to power up your multi-channel marketing approach. Zoho Campaigns Best Features Drag-and-drop email editor Email newsletter templates Scheduled email sending Social analytics Pros Unlimited emails SMS marketing (add-on) Cons Template designs look outdated Difficult setup (takes time) Pricing Zoho Campaigns has two paid plans. The Standard starts at $4/month for up to 500 contacts, while the Professional starts at about $6/month for the same number of subscribers. There is also a free plan available, offering the basic features for up to 2K contacts and 6,000 campaigns/month. 9. Listmonk Pricing: free to use Best Feature: open-source and totally free Listmonk is a self-hosted newsletter and mailing list manager. Its main difference with Sendy is that it’s entirely free to use. The tool requires strong technical knowledge since you’ll need to install it on our server and work out the details. The UI is simple and easy to grasp, but don’t expect anything fancy like other email marketing providers. Listmonk lets you create powerful, dynamic email templates and write HTML emails in the WYSIWYG editor. The API also enables you to send transactional messages to subscribers using pre-defined templates. What’s more, the tool helps you manage subscribers across many single and double opt-in lists with custom JSON attributes for each subscriber. All in all, Listmonk is an ideal tool for businesses with specific needs that are on a tight budget. Nevertheless, users need a strong technical background to run the tool as intended. Listmonk Best Features Dynamic email templates and transactional emails HTTP webhooks to send SMS, Whatsapp, and FCM notifications Simple analytics to track important metrics List management Pros Free solution for email marketing Full control over data privacy and security Cons Requires advanced technical knowledge to set it up No dedicated customer support Limited automation capabilities Pricing Listmonk is free to use. Choosing The Right Sendy Alternative While Sendy provides an undoubtedly affordable service, it lacks the usability and advanced features of its competitors. This will impact the time you spend in creating your campaigns as well as your budget since you'll need third-party tools to assist you. If you're looking for an email marketing solution capable of handling your marketing and transactional emails while having support agents there for you 24/5, sign up for a Moosend account and see how you can transform your digital game for yourself. Frequently Asked Questions (FAQs) Below we've gathered some of the most frequently asked questions regarding Sendy alternatives. 1. What are the key features to look for in a Sendy alternative? Essential features to look for include a drag-and-drop email editor, email automation with a visual builder, detailed reporting, integration with other tools like CRM and eCommerce platforms, and finally high email deliverability rates. 2. Which alternatives offer the best automation capabilities? Some of the top alternatives for advanced automation include Moosend, Brevo, MailerLite, and Mailchimp. All these services offer a visual workflow editor, multiple triggers and actions to choose from, and a user-friendly interface that facilitates the effortless creation of automated campaigns. --- ### Top 10 GetResponse Alternatives For 2025 [Features & Pricing] > Looking for the best GetResponse alternatives? Discover some top solutions alongside their key features & pricing and see how they compare. - Published: 2024-07-22 - Modified: 2025-05-05 - URL: https://moosend.com/blog/getresponse-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner While GetResponse is a powerful tool, it does have its limitations. The entry-level paid plan offers limited automation, SMS marketing isn't available with most plans, the free plan lacks reporting capabilities, and billing issues are a common complaint among users. To get back on track, you can consider some of the best GetResponse alternatives with more powerful automations and reporting even in the lower-tiered plans. In this guide, you'll find everything you need to select the right tool for your business, including a comparison of their best features and pricing, and their pros and cons. Disclaimer: The information below is accurate as of July 2024. What to Look for in an Alternative to GetResponse When looking for a good alternative to GetResponse, consider the following features to ensure you get a tool that isn't similar but better, offering more functionality and features. Advanced automation: Look for tools with user-friendly, advanced workflow builders that simplify complex automation sequences. Pre-made recipes are also a plus. Real-time reporting: Find platforms offering in-depth insights, including click maps, geo-tracking, and more advanced metrics to monitor your performance. User-friendly visual editor: Opt for a modern, intuitive, and flexible visual email editor to compensate for the lack of design options and ease of use. Scalability: Choose services that offer scalable pricing plans. You shouldn't have to upgrade to high-tier plans for essential features like automation or eCommerce tools. Integrated SMS: If SMS is crucial for your marketing strategy, find alternatives that include this feature in their plans, as GetResponse does not offer SMS marketing in most of its plans. Reliable billing: Since existing users have observed common billing issues, look for tools that offer transparent pricing and billing. Also, good communication with customer support and fast response times is a must. Additional lead generation: Look for platforms that provide a variety of lead generation tools, such as form builders, pop-ups, and landing pages. Now, you can find an email marketing platform that will fill the gap left by GetResponse and better fit your business needs. Let's take a look at some of the top options below. Top GetResponse Competitors by Use Case Before we compare them, let’s look at each platform's use case: Moosend — Best for affordable email marketing and powerful workflows Mailchimp — Best for complex customer journeys MailerLite — Best for beginners and email deliverability AWeber — Best for tracking emails and bulk marketing campaigns Brevo — Best for B2B businesses and SMS marketing Constant Contact — Best for reliable customer support Omnisend — Best for flexible automation and segmentation Kit — Best for content creators and selling digital products ActiveCampaign — Best for advanced email automation HubSpot — Best for built-in CRM capabilities Alternatives To GetResponse: Features & Pricing Comparison Here’s a complete comparison table with features and pricing for a quick glimpse into what this guide offers. Best features Pricing Free Plan/Trial GetResponse Sales funnels $19/month Yes (limited) Moosend Powerful email automation and personalization $9/month 30-day free trial Mailchimp Complex customer journeys $20/month Yes MailerLite User-friendly interface $10/month Yes AWeber Custom segments $15/month Yes (limited) Brevo Email and SMS marketing $9/month Yes (very limited) Constant Contact Event invitations management $12/month 60-day trial Omnisend Ominchannel marketing $16/month Yes (very limited) Kit Paid newsletters and subscriptions $15/month Yes (limited) ActiveCampaign Advanced automated workflows $19/month 14-day trial HubSpot Built-in CRM $20/month Yes (limited) Now, let’s get to the meat of this article and see why these are great alternatives for GetResponse. 1. Moosend Pricing: $9/month, 30-day free trial (Sign up here) Best feature: Powerful email automation and personalization Moosend is a simple and modern GetResponse alternative that delivers exceptional email marketing and automation experiences that get accurate results with minimal effort. This alternative offers a user-friendly drag-and-drop editor. You can create a campaign from scratch using the advanced elements or select one of the various email newsletter templates to save valuable time. Moosend’s strongest feature, aside from powerful email marketing, is its flexible automation workflows. You can easily automate repetitive tasks and deliver efficient emails that get opened every time through personalized content and highly relevant campaigns. Lastly, you can also benefit form the AI-powered tools, including an AI writer and subject line generator integrated within the platform, as well as the powerful eCommerce AI features to deliver more relevant product recommendations. Moosend features Drag-and-drop editor Online forms and landing pages Transactional emails Smart segmentation and personalization Automated workflows Flexible email API Real-time tracking of open rates, unsubscribes, or click-through rates Integration with CRM, CMS, eCommerce platforms, and more Pros Powerful email marketing automation with several actions and triggers to build complex sequences Excellent email deliverability to land your emails in your subscribers' inboxes Beginner-friendly drag-and-drop email builder with advanced elements (countdown timers, dynamic content, etc. ) Affordable pricing plans that offer all the advanced features Cons No SMS marketing option for the time Doesn't offer as many integrations as other tools Limited customization options for online forms Further reading: Discover more about the platform by taking a look at Forbes' detailed Moosend review. Pricing This competitor has a monthly paid plan starting at $9 per month, giving you 500 subscribers and offering unlimited emails, forms, landing pages, and more. A Moosend+ plan is available where you can select the add-ons of your choice and make a plan that resonates with your needs. For more information, you can contact sales. You can try the platform for 30 days by registering for the free trial. Start your free trial GetResponse vs Moosend GetResponse delivers innovation through a full suite of simple-yet-powerful solutions, but Moosend provides even more. This alternative has interesting additional features such as real-time analysis, website tracking, or sign-up form builders that trump GetResponse’s functionalities. Moreover, we found that it has a more intuitive and easier-to-understand interface that lets you design campaigns using its drag-and-drop features. 2. Mailchimp Pricing: $20/month, limited free plan Best feature: Complex customer journeys Mailchimp is an email marketing platform that drives more traffic and sales through advanced automation features. This competitor has a clean and simple email editor that supports HTML. Pre-made templates are also available. For those who need complex customer journeys, the platform will give you access to an intuitive automation builder with an array of steps to create exactly what you need. Moreover, you can deliver personalized emails based on buyer behavior, chat interaction, and survey responses to keep content fresh and get more opens and clicks. Lastly, Mailchimp ensures you receive valuable insights into your customers’ activities through simple and informative reports, giving you an in-depth email performance analysis. Mailchimp features Advanced automated workflows Email template editor Mobile app integrations Customer journey builder Real-time analytics and AI Customer segmentation Pros Clean and intuitive user interface that allows users to navigate the platform easily Large number of integrations with various tools and platforms, including eCommerce, CRM, and social media Advanced reporting features to monitor your campaign performance Cons Cost increases significantly as the number of subscribers grows, and users are charged for duplicate, unsubscribed, and inactive contacts Users may find it challenging to set up complex automated workflows without upgrading to more expensive plans Customer support is limited for free users, who only have access to email support for the first 30 days Further reading: Find out more pros and cons by reading our full Mailchimp review. Pricing The standard paid plan starts at $20 monthly for 500 contacts (after $1 for the first month). Mailchimp has a free plan for 500 contacts and 1,000 emails per month with limited features. If you're looking for something equally powerful yet more affordable, especially if you have a small business with a tight budget, you can check out Mailchimp's popular alternatives. GetResponse vs Mailchimp Both parties excel at creating mailing lists and automating your emails via “autoresponders”—but differ in other instances. While GetResponse has a mobile-responsive email design, Mailchimp can help you create personalized and unique customer experiences that drive revenue and increase clicks. Plus, Mailchimp is slightly easier to use and aims to be an all-in-one marketing platform offering high-end eCommerce capabilities. 3. MailerLite Pricing: $10/month, free plan Best feature: User-friendly interface MailerLite is an affordable GetResponse alternative that assists marketers in hosting web pages and sending emails—without loading or lagging issues. Through its intuitive, clean, and user-friendly interface, MailerLite turns your marketing solutions into results, making designing engaging and dynamic content a breeze for small businesses and beginners. While it lacks advanced email marketing automation features, it's an excellent tool for people who want to create content without being overwhelmed. Moreover, all the templates are mobile-friendly and modern, which you can use to invent and implement customizable emails that fit business needs. MailerLite features Website builder Targeted automated emails Transactional emails for better customization Pop-up creation Landing page builder Sign-up forms Pros Lets you embed social media posts directly into emails, providing a unique way to cross-promote content and engage subscribers Offers a clean, customizable dashboard and an intuitive drag-and-drop email builder Affordable subscription plans for small businesses Cons Automation features are relatively simple compared to other email marketing platforms Email templates are only available on the paid Business plan The thorough account verification process can be very time-consuming Further reading: See the full breakdown in our comprehensive MailerLite review. Pricing The basic price plan starts at $10/month for 500 subscribers. MailerLite is also free for up to 1,000 subscribers, allowing you to build a list before you start paying so you can generate revenue. GetResponse vs MailerLite MailerLite is a close competitor of GetResponse, but the former is more intuitive and straightforward. Plus, it has more affordable pricing plans with better, advanced features. MailerLite also has a top-notch tag-based system and seamless workflows that can keep email lists organized and easier to follow. 4. AWeber Pricing: 15/month, free plan Best feature: Custom segments AWeber is an email and automation platform for those who want to design efficient newsletters. Since they believe emails should be easy, they offer easy-to-use marketing solutions, such as responsive emails or the autoresponder feature, at a fraction of the cost. Regarding analytics, this platform offers pre-designed reports that help you find the best send times and which content gets more clicks and sales. Lastly, this solution is mainly used to aid your bulk email campaigns by sending hundreds of emails to your subscribers, unlike other AWeber alternatives. AWeber features Autoresponders Drag-and-drop builder Easy-to-read reports Mobile app Template library A/B testing Pros Offers high-quality stock images to equip your campaigns with a quick visual Offers a range of automation tools that help users set up automated email sequences Responsive and helpful customer support team available via phone, email, and live chat Cons Cost can get high for users with large email lists Template customization is a bit limited and outdated Reporting and analytics features are less comprehensive compared to other ESPs Pricing The basic plan starts at only $15/ month, with unlimited subscribers. AWeber also has a free plan for up to 500 subscribers and basic email support. GetResponse vs AWeber As stated on their website, AWeber offers more live support, features, and integrations in their free plan than GetResponse’s paid plan. Furthermore, AWeber allows you to test up to three variants of newsletters, while GetResponse can only test two. 5. Brevo Pricing: $9/month, free plan Best feature: Email and SMS marketing Brevo (formerly Sendinblue) is an affordable email marketing service that provides wide-reach connections via email, SMS, and chat. It’s an easy-to-use GetResponse alternative with a clean user interface. Moreover, we found out that you can take a short tour through the app to find all the information you need to get started. Moreover, Brevo can help businesses reach higher engagement through personalized SMS campaigns that resonate with their target audience. You can increase lead-to-sales rates and improve your brand’s reputation by sending promotional content directly to the customers’ smartphones. Brevo features Pipeline management WhatsApp campaigns Facebook ads CRM tools Push notifications Data export Pros The form creation process is smooth and efficient, with a step-by-step sequence unique to Brevo The inclusion of brand assets in the email editor speeds up email creation Combines email with SMS and WhatsApp campaigns for better customer engagement Cons Advanced tools like heat maps and in-depth tracking are only available in higher-priced plans Removing the Brevo logo or adding more landing pages require extra payment Lacks live chat support while phone support is only available on the Business plan Further reading: What to know more about Brevo's pros and cons? Check our Brevo review. Pricing Paid plans start at $9 for 500 contacts and 5,000 emails/month. Brevo’s free plan allows you to send up to 300 emails daily. SMS and WhatsApp campaigns are included in the free plan. GetResponse vs Brevo Both options might have attractive capabilities, but GetResponse gets expensive quickly, while Brevo stays affordable as you scale. In addition, Brevo offers free unlimited contacts on all plans and advanced automation functionalities that help you send the right message at the right time based on subscriber data and behaviors. 6. Constant Contact Pricing: $12/month, 60-day trial Best feature: Event invitations management Constant Contact is a marketing automation platform that uses Artificial Intelligence to streamline email campaigns. It’s a solution for small businesses or beginners, but it’s also useful for event organizers because it’s easy to make payments. Plus, this feature-packed platform is simple to set up, so you can engage new subscribers, meet campaign objectives, and build stronger relationships with your audience. With their advanced features and large number of integrations available, you’ll better segment your lists by understanding what the customers want—and how to deliver the desired content. Constant Contact features Social media marketing tools Online advertising Customer list management Website sign-up forms Surveys, polls, and event RSVP Pre-made templates Pros Ability to segment your audience with pre-built segments (most engaged, least engaged, etc. ) Big variety of integrations with different tools, including CRM, CMS, Social, analytics, app builders, and more Great email deliverability Cons UI can be very clunky and unresponsive To get all the essential marketing features you need to pay a lot more than the initial price Combining actions and conditions the way you do in other competitor tools isn't possible Further reading: Get the full breakdown by reading our helpful Constant Contact review. Pricing The basic paid plan starts at $12/month for 500 contacts. While Constant Contact doesn’t have a free plan, they have a 60-day free trial to try the features. GetResponse vs Constant Contact Both are leading email service providers that do their job and aid thousands of companies. However, Constant Contact leads when it comes to integrations, offering options for Facebook, Eventbrite, WordPress, Salesforce, and Shopify. In addition, it has a more robust website builder that allows you to set up multiple-page websites or simple online stores. 7. Omnisend Pricing: $16/month, limited free plan Best feature: Omnichannel marketing Omnisend is a marketing automation tool that engages shoppers wherever they are with integrated emails and SMS campaigns. With pre-built subject lines and workflow settings, business owners put their email marketing on autopilot, from abandoned carts to post-purchase campaigns to pre-build messages. All their templates are fully customizable, so you can give your audience the personalized experience they want—all from a single platform with an easy setup. This GetResponse alternative also offers real-time updates for customers, ensuring they always know where their order is to boost customer loyalty. Omnisend features Drag-and-drop email builder Pre-built eCommerce workflows Advanced segmentation and reporting Omnichannel customer experience Shopping and on-site behavior analysis Dynamic discount codes Pros Clean and intuitive user interface that makes it easy for users to create and manage their email marketing campaigns Users have noted its responsive and helpful customer support team Offers a great selection of template blocks to use in your emails Cons Transitioning SMS marketing workflows from other platforms like PostScript can be challenging Some users find the simplicity of the text block limiting, wishing for an HTML-editing option Doesn't offer a universal embed code for online forms to be used on more than one sites Pricing Their paid plans start from $16/month and can reach up to 500 contacts through 6,000 emails. Omnisend’s free plan reaches up to 250 contacts with 500 emails per month. GetResponse vs Omnisend When it comes to email campaigns, both GetResponse and Omnisend use easy drag-and-drop builders or professional emails to engage target audiences. The difference starts with list building, as Omnisend provides exit intent forms, SMS opt-ins, and TCPA and GDPR consent collection. Plus, Omnisend offers unlimited segmentation across all plans, meaning that you can track data and browsing history for each user. 8. Kit Pricing: $15/month, free plan Best feature: Paid newsletters and subscriptions Kit is a marketing tool suitable for content creators—artists, writers, or musicians—that want to sell their digital products. This alternative to GetResponse has the features necessary for content creators to grow their audience, solve challenges, and connect with fans faster. While you only have three plain text email templates, you can still create dynamic emails that convert—and which you can personalize with a single button without stressing too much over details. Moreover, Kit automates your marketing initiatives and assists you in creating a path for your customer journey through personalized welcome email series or reusable templates. Kit features Personalized campaigns One-time setups Sales dashboard Free migration Audience management system Landing page and opt-in templates Pros Offers creator-specific features, such as the ability to sell digital products and paid newsletters Great visual workflow builder to set up simple and complex sequences Fast and simple online form builder to create and customize forms Cons Personalization can be difficult to understand and implement, requiring some coding knowledge Pricing plans can be pretty expensive if you need more functionality Email deliverability has room for improvement Further reading: Disover more pros and cons in our Kit review. Pricing The paid plan starts at $15/month and provides advanced features for up to 300 contacts. Kit offers a free plan for 300 subscribers with unlimited broadcasts, forms, and landing pages. GetResponse vs Kit While they’re both powerful marketing tools, each caters to different audiences. Since Kit focuses on content creators and their needs, it has more limited features. For example, it has regular posting features that help bloggers schedule emails. On the other hand, if you want a more complex marketing campaign, GetResponse is more suitable. 9. ActiveCampaign Pricing: $19/month, 14-day free trial Best feature: Advanced email automation ActiveCampaign is marketing automation, email marketing, and CRM tools in one platform. It’s a GetResponse alternative that delivers personalized emails and communication through automation workflows and ensures a consistent experience from start to finish. One of ActiveCampaign’s key features is marketing automation—a powerful tool that’s easy to use and can help you set triggered campaigns or sales follow-ups. Moreover, it’s a multi-channel marketing tool that allows sales teams to act quickly by offering a more holistic view of your marketing efforts and giving customers a comprehensive experience. ActiveCampaign features Website tracking Marketing automation CRM and sales automation Split testing Predictive content and selling Email segmentation Pros Powerful email automation to create complex sequences for your audience Excellent email deliverability according to EmailTooltester's deliverability test Numerous integrations with third-party apps Cons Can be very expensive for larger email lists and more features Not suitable for beginners as it has a steep learning curve Users report that the email-building experience isn't as user-friendly as they expected Pricing This competitor has different pricing plans for email marketing and sales engagement, with no free option other than a 14-day trial. For the Starter plan, you need to pay $19/month. If you need an equally powerful tool at a more affordable price, consider some of ActiveCampaigns best alternatives instead. GetResponse vs ActiveCampaign ActiveCampaign is a strong competitor for GetResponse, as they have similar capabilities and few differences. For example, GetResponse is more affordable, but ActiveCampaign offers a marketing suite that packs a punch and helps you build professional-looking email campaigns easily. 10. HubSpot Pricing: $20/month, free plan Best feature: Built-in CRM tool HubSpot is a powerful CRM platform that scales with your business and connects teams, customers, and data in one place. This well-known name offers an all-in-one solution that organizes your email lists and attracts the right audience. Moreover, they help companies measure and optimize their marketing investments through automation and AI, engaging prospects throughout their journey and converting them into clients. Users can also easily navigate the platform and use it daily since creating landing pages, emails, and forms through the drag-and-drop builder is effortless. HubSpot features Customer relationship management tools Drag-and-drop website builder Lead management and tracking software Drip campaigns Issue tracking software Data sync software Pros Seamless integration with its CRM and other marketing tools offered by the ESP Very detailed reporting and analytics to monitor everything Intuitive interface to create and manage your campaigns Cons HubSpot's pricing can be prohibitive for small businesses or startups Some customization options and advanced features are restricted to higher-tier plans Steep learning curve for beginners Pricing This competitor to GetResponse has free tools your team can use, such as service, marketing, sales, and CMS tools. Paid plans then start at $20/month. However, this solution is a lot more expensive than other alternatives, with their Professional pack reaching $890/month. GetResponse vs HubSpot The great thing about HubSpot is that it lets you manage customer conversations through a user-friendly interface. Moreover, HubSpot has more powerful features, such as a free CRM tool and a drag-and-drop email builder that helps create more engaging customer experiences. Additional Resources Below you'll find some extra resources to assist your tool evaluation and selection process: How To Change Your Email Software Cheap Email Marketing Tools Mailchimp Pricing: Which Plan Suits You Best? Looking For An Easy-to-Use GetResponse Alternative? Our list of the best GetResponse competitors has come to an end. Now we can ask: have you found something you like? If the answer is yes, you can sign up for the free plan or trial and take it for a spin. Remember, before you commit to a new tool it’s always good to know whether it’s a great fit for your business. Moosend is an email marketing solution that offers everything you need to deliver hyper-personalized content to your audience—at a lower cost than GetResponse. Try it for yourself and see its power. And if it’s a match, don’t hesitate to get a paid subscription and start sending your campaigns today! FAQs Let's answer some common questions regarding GetResponse. 1. Are there any free GetResponse alternatives? There are free alternatives to GetResponse, such as Mailchimp and Brevo. However, free plans on these platforms are often very restrictive, with limited features and contact limits. Instead, you can take advantage of numerous free trials. This will allow you to explore the full capabilities of potential software solutions before making a decision. 2. What is better than GetResponse? There are several email marketing platforms that offer better functionality than GetResponse, depending on your needs. Platforms like Moosend, Mailchimp, MailerLite, and ActiveCampaign offers user-friendly interfaces, robust automation capabilities, and integration options. 3. Is GetResponse free to use? GetResponse offers a free forever plan for up to 500 contacts and 2,500 emails per month. This plan includes basic features like access to the template library and the visual email editor. However, advanced features and higher contact limits require a paid subscription. A 30-day free trial is available to try the advanced features. 4. Is GetResponse a CRM? GetResponse is primarily email marketing software, but it does offer some basic CRM functionalities. It allows you to manage contacts, segment audiences, and track customer interactions. However, for more advanced CRM capabilities, you might want to consider a dedicated CRM tool like HubSpot CRM or Salesforce. --- ### 9 SendPulse Alternatives For 2025 [Comparison] > Explore the most advanced SendPulse alternatives, like Moosend, Brevo, and Mailchimp, to elevate your digital marketing strategy. - Published: 2024-07-19 - Modified: 2025-05-21 - URL: https://moosend.com/blog/sendpulse-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate SendPulse is an email marketing service that has allowed businesses to power up their email marketing strategy. However, while this tool has helped marketers during their journey, not every user seems satisfied with its functionality, features, and pricing. To give you a hand, today we will explore some of the best SendPulse alternatives you can consider, focusing on the three things mentioned above. Disclaimer: The information below is accurate as of July, 2024. Why You Should Consider a SendPulse Competitor SendPulse isn't the greatest fit for every business. Here are the main reasons that lead users to change the software: Limited free plan: SendPulse's free plan is useful only if you have a very small list (under 500 contacts). What's more, it has restrictions regarding the features you can use. Restrictive automation limits: With SendPulse, you have a set number of flows and events (based on your plan). This can be a major pain point. Other alternatives offer unlimited flows and more flexible automation. Complex user interface: Some users find the UI less intuitive and more difficult to navigate compared to other email marketing platforms. This can result in a steeper learning curve for new users. Deliverability issues: Users note that their emails sometimes end up in spam folders, which can affect campaign effectiveness. Alternatives to SendPulse by Use Case Before we take a thorough look at them, here are each tool’s best use cases: Moosend - Best for advanced automated workflows Brevo - Best for multi-channel marketing GetResponse - Best for lead generation Constant Contact - Best for event marketing Mailchimp - Best for extensive A/B testing AWeber - Best for simple automation and pre-built campaigns MailerLite - Best for email list cleaning Klaviyo - Best eCommerce-oriented solution Campaign Monitor - Best for effective customer segmentation Top SendPulse Competitors: Compared To fill the gaps left by SendPulse, we found some of its best competitors in the market with advanced functionality, additional features, and fewer limitations, such as the number of emails or landing pages you can make on other platforms. Free plan/Trial Pricing Key Features Moosend 30-day free trial $9/month Unlimited automated workflows, eCommerce AI Brevo (formerly Sendinblue) Yes (limited) $9/month SMS marketing options, CRM GetResponse Yes (limited) $19/month Paid ads creator, conversion funnels Constant Contact 14-day trial $12/month Event management system Mailchimp Yes (limited) $20/month Multivariate testing tool AWeber Yes (limited) $15/month Canva integration MailerLite Yes $10/month Email list cleaning tool Klaviyo Yes (limited) $20/month Detailed customer profiles Campaign Monitor Yes (for testing only) $11/month Advanced segmentation Now let’s see more details. 1. Moosend - Best for advanced automation workflows Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, Small businesses, Startups, Enterprises Unique feature: Unlimited automated workflows Moosend’s email marketing software is one of the best alternative solutions for those who want advanced functionality and no limitations. One of the main differences between this tool and SendPulse is that you can create unlimited automated workflows and landing pages, as well as run as many tests as you like. Regarding its email creation capabilities, Moosend sports a user-friendly interface and drag-and-drop email editor with a minimal learning curve. You can start from scratch, choosing the elements you like, or use one of the available email templates to save time. Moreover, this marketing automation platform will allow you to build powerful workflows to nurture and convert your audience. You can set up drip campaigns, follow-up messages, abandoned cart series, etc. , to ensure that your audience receives the best possible content. Here, it’s worth mentioning that Moosend’s Pro plan lets you create unlimited sequences compared to SendPulse, which only lets you set up 50 flows and 50 events. List management is also part of the plan, offering essential features to keep your subscribers organized. You can create unlimited landing pages and forms to expand your list and then use the segmentation feature and tags to divide your audience into groups with similar preferences for better engagement. Since campaign optimization is necessary to boost conversions, you can perform various tests to improve your campaign using the A/B Testing feature. Moreover, you boost your email deliverability through the available design and spam testing. Integrations with popular apps, like Salesforce and Woocommerce, are available natively or through Email API. Moosend Features User-friendly drag-and-drop editor Fully-customizable email templates Advanced email automation Transactional email campaigns (SMTP server) Email testing function (design & spam) Online forms and landing pages Integrations with CRM tools, eCommerce platforms, etc. Pros Affordable pricing and unlimited email campaigns Advanced (but easy to implement) automation Easy segmentation Cons No SMS marketing Form builder could have more customization options Pricing Moosend’s pricing starts at $9/month for 500 email contacts. The Pro plan has all the features you will need to engage and convert your audience, such as the email and lead generation builders, list management tools, and so on. For more advanced features, you can build a custom plan with the add-ons of your choice. Compared to SendPulse, which has a similar starting price, Moosend lets you set up unlimited automated workflows and landing pages, a function only available in SendPulse’s Enterprise plan. If you want to try this SendPulse alternative, you can easily register for the 30-day trial and take it for a spin. Try Moosend 2. Brevo (formerly Sendinblue) - Best for multi-channel marketing Pricing: Paid plans start at $9/month, free plan Best for: SaaS, eCommerce, Startups Unique Feature: SMS marketing options Brevo is another popular SendPulse competitor that offers email marketing campaign functionality, SMS, and a simple CRM solution to keep your customer data organized. This email marketing tool also offers a drag-and-drop editor to craft your marketing messages using various content blocks and styles. Pre-made email templates are also available in your library, though, the number is a bit limited compared to other solutions on our list. Nevertheless, you can easily import more from template builders like Stripo. Apart from email creation, you can also set up automated workflows for your audience based on specific triggers and actions, contact data, subscriber engagement, and online behavior. Along with the CRM functionality, you can use the two to keep your email lists clean and up-to-date, change values, and so on. The sales CRM is a great solution if you don’t want to purchase an additional tool. However, it’s more on the basic side. Lastly, apart from its email marketing tools, Brevo allows you to power up your multi-channel marketing endeavors through SMS marketing, WhatsApp campaigns, and Facebook Ads to deliver sensitive offers to your customers and increase engagement and conversions. Brevo Features Drag-and-drop email campaign builder Email newsletter templates SMS marketing & WhatsApp campaigns Deal pipeline management Basic reporting and analytics Pros Built-in CRM system Easy-to-use form builder Great workflow-based automation Cons Inconsistent email deliverability rates Very limited free plan Added cost to remove Brevo branding ($12/month) Further reading: If you want more details about Brevo's platform, check out our in-depth Brevo review. Pricing Brevo's pricing for the Starter plan starts at $9/month for 5,000 emails per month and 500 contacts. For marketing automation, predictive sending, A/B testing, and more, you'll need the Business plan or the Enterprise one. Moreover, for the SMS marketing option and WhatsApp campaigns, you have to buy extra pre-paid credits, starting at $1. 09 for 100 SMS messages and $31. 59 for 1,000 WhatsApp messages in the US. There is a free plan available, but it's limited to 300 email campaigns per day. 3. GetResponse - Best for lead generation Pricing: Paid plans start at $19/month, limited free plan Best for: eCommerce, Small Businesses, Publishers Unique Feature: Paid ads creator Now GetResponse promises to help you create everything you need and simplify your marketing. The platform is geared towards eCommerce businesses that want to use email and SMS, automate their tasks, use paid ads, and so on. Regarding its email marketing capabilities, the platform will give you intuitive design tools to get the job done. You can use different layouts and sections to structure your message and then preview your campaign to make sure everything is as it should be. Moreover, you can choose from various email templates and customize them to suit your branding and content. The automation tool will also let you set up powerful workflows to target your audience at the right time. If you are willing to invest in the MAX plan, you can use SMS automation to deliver bulk text messages from your marketing automation workflows. Lastly, along with the landing page builder, you will find a paid ads creator to find new customers and boost your lead generation. Use them to engage existing customers, re-engage landing page visitors and promote your products. GetResponse Features User-friendly email builder Text message automation Conversion funnels Online forms and landing page builder Paid ads creator 24/7 customer support via email or live chat Pros Pre-built conversion funnels Great list automation Cons Expensive to get email automation Inconsistent deliverability rates Pricing The platform's Email Marketing plan starts at $19/month for 1K contacts, while the Marketing Automation starts at $59/month. For Ecommerce Marketing, you'll need to pay $119/month. To get the SMS feature, you need to get a quote for the MAX plan geared toward mid and large companies. A free plan is also available, but it’s only for 2,500 campaigns per month. 4. Constant Contact - Best for event planning Pricing: Paid plans start at $12/month, 14-day free trial Best for: eCommerce, Startups, Non-profits Unique Feature: Event management system Next on our list is Constant Contact, a SendPulse alternative with great functionality, including email campaign creation, marketing automation, registration management, digital product selling, and so on. This platform’s strongest selling point is its event management functionality that allows users to build customizable registration forms and sell tickets. What’s more, users can easily create professional-looking email campaigns and landing pages to promote the events, as well as track performance and RSVPs. Apart from its event management system, Constant Contact will allow you to set up various promotional campaigns and send transactional emails to your audience. You can also use the marketing automation builder to set up simple sequences. Nevertheless, while they are effective, other tools will offer you more flexible and advanced automation at a more affordable rate. Lastly, it’s worth mentioning that this solution doesn’t offer spam testing but has an error-checking feature for missing links, etc. , which you can use. A preview tool is also available, but it is more on the basic side. If you want something a little more advanced, you can get the Inbox Preview add-on by Litmus but at an extra cost ($10/month - 5 tests). Constant Contact Features Event management system Drip campaigns and autoresponders Email list management tools Subject line A/B Testing Basic personalization Customer segmentation Pros Great email deliverability AI Generator for email and social media posts Niche features (event marketing) Cons Limited automation (for custom paths it gets very expensive) The platform sometimes feels clunky (according to user reviews) Further reading: If you want to learn more about Constant Contact, check out our in-depth Constant Contact review. Pricing Constant Contact starts at $12/month with the Lite plan and $35/month for the Standard which includes more features. For the full functionality, the Premium plan costs $80/month. This email marketing solution has a 14-day trial to try its features before committing to a paid plan. All in all, Constant Contact is a simple SendPulse competitor you can get for your business. If you want more advanced capabilities, you can consider some of its best alternatives. 5. Mailchimp - Best for extensive A/B testing Pricing: Paid plans start at $20/month, limited free plan Best for: SMBs, Agencies, eCommerce Unique Feature: Multivariate testing Mailchimp is another popular option for creating your marketing campaigns, boosting your lead generation, and running tests to discover what elements your audience loves to see. Regarding campaign creation, this email marketing service offers two email editors you can use to craft professional email campaigns for your subscribers. You can choose the one that suits you the most, choosing various elements, including images, text, social buttons, and more. Mailchimp will also allow you to build automated customer journeys for your audience with different branching points. This way, you can target different customer scenarios and personalize the customer experience for better results. You can use the automation builder to craft simple and complex sequences based on your needs, either from scratch or through the customizable pre-built journeys offered. Mailchimp’s best feature is the Multivariate testing which allows you to test multiple variables simultaneously. This way, you can see how small changes to your messages can impact your engagement and help you boost it. Mailchimp Features Customer journey editor Push notifications Predictive segmentation Email marketing metrics Reporting and analytics Pros 100+ customizable email newsletter templates Multi-step automation workflows Hundreds of integrations with tools like Shopify, WordPress, and Canva Cons Charges for duplicate contacts Expensive platform (with hidden fees) Limited free plan Further reading: For more information about Mailchimp, check our detailed Mailchimp review. Pricing Mailchimp’s new pricing is $20/month (previously $17/mo) for 500 contacts and 6,000 email sends for the Standard Plan. To access the Multivariate testing and get up to 150K sends, you need to get a Premium subscription plan, starting at $350 (500 contacts). The platform also offers a free plan, but it’s quite limited for growing businesses. If this alternative sounds expensive or you need unlimited email campaigns and equally great features, you can always consider some of Mailchimp’s best competitors out there. 6. AWeber - Best for simple automation and pre-built campaigns Pricing: Paid plans start at $20/month, limited free plan Best for: Small businesses, Agencies, Freelancers Unique Feature: Canva integration Next in line is AWeber, an email marketing service that offers an array of tools to grow your audience and create marketing campaigns that convert. You can use this SendPulse alternative to create email messages through the intuitive drag-and-drop builder. Moreover, you can choose one of the available templates or create your design from scratch. AWeber offers a Canva integration you can use to craft eye-pleasing images that will impress your audience. For lead generation, you can use the online form and landing page builders to design what you need to expand your audience. You can use both to grow your email list and then use the autoresponders to welcome your new subscribers to your business easily. AWeber has pre-designed reports to monitor important email metrics, including your open rates, click-throughs, bounces, and more. You can also discover the best send times and content to optimize your messages for better results. Lastly, you can use your findings and the A/B split test tools to optimize your messages for better results. AWeber Features Pre-designed email templates Pre-made autoresponders Web push notifications Popups and landing pages A/B testing feature Integrations with WordPress, social media, and eCommerce tools Pros List management tools Sales & purchase tracking (for eCommerce) Cons Lack of advanced features Charges for unsubscribed contacts Pricing This SendPulse alternative has pricing that starts at $15/month for 500 subscribers, giving you access to email automation, real-time insights and analytics, eCommerce functionality, and more. You can also check the free plan; however, it is very limited, offering you only the basics to get started. 7. MailerLite - Best for email list cleaning Pricing: Paid plans start at $10/month, free plan Best for: Small businesses, Freelancers, Bloggers Unique feature: Email list cleaning tool If you want a simple and affordable SendPulse alternative, you can always go for MailerLite. This email marketing tool will allow you to send emails, collect leads, sell products, and even build your website if you don’t want to use a dedicated website builder. Concerning the email and automation features, you can use the user-friendly builder to make professional-looking campaigns. Then, set up automated workflows to deliver them at the right time and boost your engagement and conversion efforts. The segmentation tool will also allow you to keep your email list organized and clean. And speaking of email list cleaning, MailerLite comes with an Email verifier to help you optimize your lists and improve your email deliverability. MailerCheck is easy-to-use and includes three verification methods, bulk email verifier, single email address verification, and email verification API. Users can benefit from this feature to check the quality of their email addresses, detect errors that may cause issues, and reveal catch-all emails. This is an essential tool that will let you combat high bounce rates and increase your ROI. MailerLite Features Drag-and-drop editor Unsubscribe page builder Email verification tools Dynamic email content List growth reporting Pros Generous free plan Great email deliverability Sell digital products Cons No templates on the free version Lengthy review process (for new accounts) Email automation feels more basic compared to other services Further reading: For the full breakdown, check our MailerLite review. Pricing For 1K subscribers, Mailerlite’s paid plans start at $10 per month, giving you access to unlimited emails, 3 users, and 24/7 email support. If you want more advanced capabilities, you need to upgrade to the Advanced plan, starting at $19/month. A free plan is available for 12,000 monthly emails with the core features. 8. Klaviyo - Best eCommerce-oriented solution Pricing: Paid plans start at $20/month, free plan Best for: eCommerce, SMBs, Enterprises Unique feature: Detailed customer profiles Klaviyo is a rather pricier SendPulse alternative. However, the rich features and advanced capabilities make it a great addition to any marketing stack if you are willing to pay something extra. Regarding the features, this platform lets you craft personalized emails and texts, which you can send at the right time to the right person. You can easily start creating email campaigns and personalize your content based on customer behaviors. Then, you can add SMS marketing to the mix to boost your sales. E-commerce automations based on customer behaviors are also available. You can create popular sequences, such as welcome emails, re-engagement, and abandoned cart campaigns to nurture and convert your subscribers. For lead generation, you have pre-built signup forms to expand your email list. Klaviyo offers real-time customer profiles to get to know your audience better and what they are up to across multiple channels. You can also benefit from the Javascript snippet to capture browsing behavior data to understand your customers better and use the insights to optimize your strategy. Klaviyo Features Email & SMS capabilities Drag-and-drop automation builder Personalized benchmarks 300+ pre-built integrations Customer profiles across channels Pros AI tools Various integrations with popular apps and services Cons Expensive solution Steep learning curve Pricing Klaviyo offers two paid plans, the Email starting at $20/month and the Email and SMS at $45/month (for 1,250 SMS/MMS credits). Also, there’s an available free plan, but only for 250 subscribers, 500 monthly email sends, and 150 free SMS/MMS credits. Email support for this plan is now for the first 60 days. 9. Campaign Monitor - Best for effective customer segmentation Pricing: Paid plans start at $11/month, very limited free plan Best for: SMBs, Startups Unique Feature: Advanced segmentation If you want another great SendPulse alternative with SMS marketing capabilities, you can go for Campaign Monitor. This tool will equip you with simple email creation tools, advanced segmentation, marketing automation, transactional email, and more. This platform has a full analytics suite to help you monitor your email performance. Among others, you can track the acquisition and engagement of each campaign and get insights to help you optimize your messages. Moreover, Campaign Monitor offers a Link Review tool you can use. This tool automatically searches and flags broken links in your campaigns to ensure that your audience lands on the right page and minimizes the loss of any potential conversions. Lastly, this email marketing tool integrates with numerous applications, including eCommerce platforms, CRM, and WordPress, to help you streamline your efforts. Campaign Monitor Features SMS marketing feature Smart segmentation Link Review tool Personalized customer journeys Online forms Integration with popular apps Pros User-friendly interface Comprehensive automation Link review tool Cons Very limited free plan (send a campaign to 5 subscribers) No live chat support is available Pricing Campaign Monitor offers three paid plans, starting with the Lite at $11/month for 2,500 emails. There’s also a free plan, but it’s only for testing as it lets you send a campaign to five people. Additional Resources If you’re looking for resources to make an informed decision, check out the following posts: Brevo alternatives Best email marketing services Best email automation software Choosing The Best SendPulse Alternative Email marketing is one of the most effective ways to build long-lasting relationships with your audience, solve their pain points, and turn them into advocates of your brand. With the right tools, you can do all of the above, so if SendPulse isn’t the right fit for your business both in terms of scalability and tools, you should start considering your options. Competitors like Moosend will equip you with all the functionality you need to thrive. If you like it, you can sign up for a free account and try Moosend today. No credit card is required. Time for some important changes to keep your marketing running smoothly. FAQs Below you’ll find some frequently asked questions and their answers regarding SendPulse’s alternatives. 1. What are the key features to look for in a SendPulse alternative? Key features you should look for in a SendPulse competitor include advanced email automation, customer segmentation, and list management, real-time analytics, pre-made templates for email campaigns and landing pages, and an affordable pricing model without hidden fees. 2. Are there any free alternatives to SendPulse? Yes, there are several great free alternatives, including Moosend, Brevo, Mailchimp, AWeber, and MailerLite. If you want unlimited email campaigns and automation sequences even in the free version, Moosend could be your first choice. 3. Which SendPulse alternative provides the best automation features? There are several SendPulse alternatives with great automation options, like Moosend, Brevo, Mailchimp, GetResponse, and Klaviyo. Some of these services however have a substantial learning curve to master them. For advanced yet easy-to-implement automation, you should consider Moosend and Brevo. 4. Are there SendPulse alternatives that also offer SMS marketing? Yes, platforms like Brevo, Constant Contact, Mailchimp, GetResponse, and Klaviyo offer both email and SMS marketing capabilities (at an extra cost). --- ### 10 Best Email Marketing Software for Real Estate [2025] > Explore the best email marketing software for real estate including features and pricing and find the top choices for this industry. - Published: 2024-07-17 - Modified: 2025-04-25 - URL: https://moosend.com/blog/email-marketing-software-for-real-estate/ - Categories: Email Marketing, Software - Levels: Beginner Real estate is a highly competitive industry. Finding the right email marketing platform to cover your needs can be challenging, especially if you’re new to this digital marketing tactic. To be able to nurture and convert potential leads effectively, you need a tool with lead management features, high email deliverability, and affordable pricing. Today, we’ll explore the most popular email marketing software for real estate that supports realtors in fulfilling their marketing efforts. Disclaimer: The information is accurate as of June, 2024. How To Choose the Best Email Marketing Software for The Real Estate Industry Efficient email marketing software can help you deliver professional and personalized email messages to positively impact your sales and overall success. Here some features to look for before you get to the actual selection process: Affordability and scalability User-friendly email editor Professionally-looking templates to save time Automated workflows to promote your listings Audience management features Personalization tools to tailor your messages Detailed analytics to see your performance Integrations with CRM software Now, let’s briefly look at the best email marketing tools for your needs. Best Email Solutions for Real Estate Agents: Features & Pricing Naturally, affordability is one of the first things to consider when looking for a tool. Cheap email marketing software is a good place to start, but if you need more advanced features, you might need to look for different options. So, the best tool for your business depends on your requirements and limitations. Let’s see an overview of the best email marketing tools on the market and a comparison of their pricing and most notable features. Free Plan/Trial Pricing Best Feature Moosend Yes (30-day free trial) $9/month Intuitive drag-and-drop editor ActiveCampaign 14-day trial $19/month Pre-built automation journeys GetResponse 30-day trial $19/month Landing page builder with numerous templates Mailchimp Yes (limited) $20/month Email client testing tool Benchmark Email Yes $15/month Contact list cleaning Constant Contact 14-day trial $12/month Event marketing tools AWeber Yes $15/month A/B split testing options SendPulse Yes (limited) $8/month Chatbot functionality Campaign Monitor Yes (purely testing) $11/month Advanced segmentation HubSpot Yes $20/month Built-in real estate CRM Top Real Estate Email Marketing Software by Use Case Moosend – Best for building attractive emails with ease ActiveCampaign – Best for pre-built automation journeys GetResponse – Best for building beautiful landing pages Mailchimp – Best for small email lists Benchmark Email – Best for beginners Constant Contact – Best for event management AWeber – Best for responsive customer support SendPulse – Best for rmulti-channel marketing and chatbots Campaign Monitor – Best for effective audience segmentation HubSpot – Best for contact management with built-in CRM 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Intuitive drag-and-drop editor Moosend is a top choice for real estate newsletters. With its user-friendly interface and the intuitive drag-and-drop email editor, your team can easily design, schedule, and send visually appealing emails. Moreover, its 100+ responsive pre-made templates, including designs made for real estate businesses, will help you save time and create a result that’s on-brand. The tool also features excellent contact management options. You can segment your email list based on various criteria, such as property type, engagement level, or location. You can even apply tags to group and organize subscribers better. Moreover, users can set up automated emails for lead nurturing, property updates, follow-ups, and more. This way, your leads receive timely updates and remain engaged throughout the whole home-purchasing journey. Furthermore, the in-depth analytics let you monitor important metrics like open rates, click-through rates, and conversion rates in real-time. Lastly, you get advanced features like A/B testing to experiment with your subject lines or email content and deliver impactful campaigns. You can also use tools such as countdown timers for more urgency and conditional visibility, which lets you choose what content will be sent depending on the subscriber profile. Pros A great deliverability score reaching up to 98% Various affordable and scalable plans with advanced capabilities Detailed reporting and real-time analytics Advanced email marketing automation options that are easy to set up Cons Limited signup form options Fewer integrations compared to competitors Best Features Beginner-friendly email builder Sign-up forms and landing pages to boost lead generation AI-powered email solutions, perfect for eCommerce Personalization options and robust segmentation functionality Transactional emails Integrations with CRM, eCommerce, social media, etc. 24/5 customer support Pricing Moosend is an excellent email marketing software tool for real estate agents due to its affordable paid plans starting at $9/month for 500 subscribers and unlimited emails. You can also request a free trial and use Moosend’s tools to persuade more home buyers. Τry Moosend 2. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best feature: Pre-built automation journeys ActiveCampaign is a great email marketing software tool to elevate your real estate marketing efforts. The platform stands out from the competition for its automation capabilities. You can set up automated workflows for many types of emails, including lead nurturing, welcome emails, and property alerts. To launch effective email marketing campaigns, the platform equips you with a library of responsive email templates to customize based on your goals. Your campaigns can be further personalized to each contact by dynamically inserting contact details, property listings, and custom content. Regarding contact management, ActiveCampaign lets you organize your list based on criteria like property preferences, location, and engagement level. And if you don’t like its built-in CRM, you can easily integrate with other popular CRM software you’re already familiar with. You also get detailed reporting and analytics to keep track of your performance and make data-driven decisions. Finally, the platform has a great email delivery rate. Pros Solutions for sales and marketing teams Advanced automation options to nurture current and past clients Thorough reporting and analytics to streamline your strategy Cons Not that user-friendly for beginners No free plan and short free trial period The built-in CRM solution is basic Best Features Responsive email marketing templates Autoresponders and premade automated workflows Integration with popular marketing tools Predictive analytics Facebook Custom Audiences & Lead Ads API & Webhooks Pricing ActiveCampaign’s paid plans start at $19/month for 1,000 subscribers, giving you the platform’s core features. The platform has a free 14-day trial that you can use to test out its functionality. 3. GetResponse Pricing: Paid plans start at $19/month, 30-day trial Best feature: Landing page builder with numerous templates GetResponse is a simple email marketing and automation tool for real estate agents. It has a wide range of email templates (even real estate-specific ones) that help save time and effort. The drag-and-drop builder is great for the job, and we found the user interface to be straightforward. With GetResponse, you also get some features that you don’t usually come across in other similar services. One of them is the webinar feature that can be used for listing presentations. What’s more, the platform has a website builder that can be handy if you’re a small business on a tight budget. This email service provider has a landing page builder that’s effective for this industry. You also get a ton of templates to get started and experiment. Plus, you can conduct A/B testing and find the most converting ones to use for your audience. Finally, we should mention that GetResponse has powerful list segmentation features. You can set up conditions and organize your email list to deliver tailored content to them. Pros Easy to use design and spam testing Multi-channel marketing options, e. g. , Facebook, Instagram ads Suitable for scaling real estate businesses Cons Advanced features available with high-tier pricing plans Some landing page templates are outdated Best Features Email marketing and SMS functionality Generative AI-powered tools Advanced segmentation features Sales funnels Integration with Zapier, PayPal, and other tools Pricing GetResponse’s paid plans start at $19/month giving you a wealth of features but not marketing automation. The platform has a 30-day trial to test its capabilities. If pricing seems steep and you prefer a more affordable and all-in-one solution, you can consider one of its best alternatives. 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Email client testing tool Mailchimp is a well-known email marketing service with a user-friendly dashboard, helping real estate agents organize client lists and send bulk emails. Designing an email is as easy as it gets, whether you start from nothing or choose a template from the library. Mailchimp’s robust analytics provide insights into how your contacts engage with your email campaigns. Plus, the platform easily integrates with popular CRM software, so managing your contacts and transferring your data will be seamless. With Mailchimp, you also get opt-in forms and landing pages, so potential buyers can subscribe to your newsletters and receive updates about current opportunities. What we found interesting about the tool is its ability to show users how their email will look on different clients (e. g. , on Gmail or Outlook). One last thing that should be considered about Mailchimp is its flexible pricing. If you don’t want to commit to a monthly subscription, you can purchase Pay-as-you-go plans and potentially save money down the line (always depending on your sending). Pros Great for lead management and inbound management efforts Various integrations with popular software Thorough reporting and analytics capabilities Cons More expensive than many of its competitive software Limited customer support access with free plans Limited email sends per plan Best Features Customizable email templates Intuitive drag-and-drop builder Customer segmentation options Multi-variable testing Audience tracking Integration with Canva, Zapier, and other tools Pricing Mailchimp’s pricing has four plans, with the most popular being the Standard starting at $20/month. A free plan is also available to test the tool, but it’s limited. If Mailchimp is expensive for you, check out some other affordable competitors. Read our Mailchimp review 5. Benchmark Email Pricing: Paid plans start at $15/month, free plan Best feature: Contact list cleaning Benchmark Email is another solid solution for realtors looking to leverage the power of email marketing. The software’s standout feature is its user-friendly interface and the drag-and-drop builder that makes campaign creation effortless even for complete beginners. Plus, you can use their AI-powered tools to nail your email content and amaze your audience. Benchmark Email also excels in list management. Real estate professionals can segment their contacts based on criteria such as location, buyer/seller status, or lead source. It also has a list verification tool to ensure that the right email addresses make it to your contact lists. Additionally, the service provides automation tools that help streamline repetitive tasks, such as sending follow-up emails to potential buyers or sellers. Reporting and analytics are detailed, so you can track performance and optimize your strategy. For other similar options, take a look at these Benchmark Email alternatives. Pros Free plan for nonprofits with tight budgets Decent automation options Straightforward onboarding process Cons Limited signup forms Lower deliverability rate compared to other plarforms Best Features Drag-and-drop email creator Popups and landing pages Surveys and poll creator A/B Testing Custom segmentation Pricing Benchmark Email offers paid pricing plans starting at $15/month, including all the tools you need to start. At the same time, the tool offers a completely free plan for up to 3,500 emails/month. 6. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event marketing tools Constant Contact is among the top email marketing software in the market, with features that can make a difference for your real estate business. The tool has a user-friendly interface and a drag-and-drop editor which is fast and easy to master. Its contact management features are top-notch. For instance, you can add custom tags to subscribers who have viewed a specific listing or visited a property. The platform guides you through the process with useful suggestions to follow all the steps with ease. Nevertheless, the platform offers rich analytics and reporting tools that help you keep track of important metrics and measure your performance. Finally, Constant Contact excels in event management. The built-in functionality is a lifesaver when it comes to handling events and registrations, and this is a feature that you don’t get with other alternatives. Pros Multichannel marketing, including social media and SMS Great deliverability rates keeping emails away from spam Surveys and polls to collect customer feedback Cons Simple automation workflows compared to alternatives Segmentation only available for high-tier plans The interface gets unresponsive at times Best Features Free email newsletter templates Autoresponders and drip campaigns Dynamic content AI content generator Event management functionality Pricing Constant Contact’s paid plans start at $12/month, offering a simple suite of email and marketing tools. For more functionality, prices go up to $35 and $80 per month for the Standard and Premium plans. You can also try out the tool with the 14-day free trial. Read our Constant Contact review 7. AWeber Pricing: Paid plans start at $15/month, free plan Best Feature: A/B split testing options AWeber is a reliable email marketing solution with a user-friendly interface that’s easy to master even without any prior experience. The drag-and-drop email builder helps users design eye-catching marketing campaigns, while you can also A/B test your emails to drive more conversions. The email templates offered are professionally designed, but you won’t find a vast variety of templates specifically for real estate. Moving on to email automation, AWeber offers both simple and advanced automation sequences to nurture your leads and convert them into customers. However, AWeber only provides basic reporting and analytics. When compared to the other solutions in this list, it falls a little behind. Nevertheless, the platform has excellent deliverability rates and a superb customer support team that can help you if problems come your way. Pros Simple landing page email template editor Canva integration to create stellar designs Good deliverability rates Cons Only basic automations are available Limited segmentation capabilities Lacking spam and design testing solutions Best Features 600+ email templates Email testing across devices Sales tracking Autoresponders and drip campaigns Excellent customer support team Pricing AWeber’s paid pricing starts at $15/month, giving you the platform’s basic features. For advanced features, you’ll need a more expensive plan. The tool also offers a free plan for 500 subscribers and 3,000 email sends per month. 8. SendPulse Pricing: Paid plans start at $8/month, free plan Best Feature: Chatbot functionality SendPulse is a marketing platform combining bulk and transactional emails, web push notifications, SMS, and chatbot communications. With SendPulse’s drag-and-drop editor, you can create email marketing campaigns without coding knowledge. What’s more, you get 130+ email newsletter templates to kickstart your efforts. Regarding automation you can easily create simple autoresponders to nurture new leads or craft custom, sophisticated journeys based on your goals. The platform also sports a great CRM solution that allows you to store all your customers’ information in one place. Moreover, you can automatically create new deals after interacting with customers and set up triggered emails based on a customer’s stage in your pipeline. And if you want to go the extra mile, you can purchase a “Chatbot” plan. SendPulse’s chatbots help you schedule open house days or even take prospects on virtual tours. Pros Affordable solution for small real estate agencies User-friendly interface even for beginners Easy onboarding process Cons Its drag-and-drop editor needs more functionalities Limited free plan Best Features Unlimited emails per month Automated workflows Full A/B testing solution Email verification tool Web push notifications and chatbots Pricing The platform’s paid plans start at $8/month, giving you an expanded suite of essential tools for real estate marketing. There is also a pay-as-you-go pricing option. SendPulse offers a free plan for new users, which allows up to 15,000 emails/month for 500 subscribers. 9. Campaign Monitor Pricing: Paid plans start at $11/month, free trial Best Feature: Advanced segmentation Campaign Monitor is great email marketing software for real estate, with a robust set of features. First of all, you get aresponsive drag-and-drop email builder with advanced features like countdown timers to drive more action from your audience. You can also streamline your email marketing efforts through integrations with multiple CRM and event platforms. Automation is easy with Campaign Monitor. For example, you can send more information about the property to those who have visited your open house or target “fresh” leads with new listings that might interest them. Among the most notable tools is A/B testing. You can experiment with different subject lines, calls-to-action, and email copy to see which one brings better results. The analytics dashboard tracks all important metrics and presents them to you in a straightforward way so you can make data-driven decisions about how to optimize your strategy. Pros Great email template library Sufficient email segmentation options Comprehensive analytics capabilities Cons Limited customer support access No dedicated landing page builder Advanced email features available with more expensive plans Best Features Segmentation tools to deliver tailored content Library of responsive email templates Real-time analytics Time zone sending Integrations with popular marketing tools Pricing Campaign Monitor’s paid pricing starts as low as $11/month, offering the platform’s core features and the ability to send up to 2,500 emails. For more functionality, you need a more expensive plan. If you want to test the platform before committing, Campaign Monitor offers a free trial. 10. HubSpot Pricing: Paid plans start at $20/month, free tools Best Feature: Built-in real estate CRM HubSpot is an inbound marketing platform able to help real estate professionals attract and nurture client relationships with existing and potential customers. The platform has a modern and clean interface, but it can be intimidating for a first-time user. Nevertheless, the email editor is fast and straightforward, so crafting a newsletter for your audience will be easy. Managing and segmenting your audience is simpler than other similar solutions, as well as creating signup forms and landing pages to attract more leads. The main selling point of HubSpot is the free CRM. There, you can store numerous contacts and segment your email lists based on various attributes and behaviors. Overall, HubSpot is a scalable solution that can support the growth of every business. It has many direct integrations (among them is Zillow) to streamline your operations. Pros User-friendly email editor Free tools for beginners All-in-one marketing solution Cons Expensive compared to other platforms Some simple features are available only with high-tiered plans Steep learning curve compared to competitors Best Features Complete marketing platform with CRM Signup forms and landing pages Great A/B testing options Advanced automation Vast number of integrations Pricing HubSpot’s premium pricing starts at $20/month for 1,000 marketing contacts. You can also benefit from the free marketing tools available despite their limitations. How We Selected the Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Select The Best Email Marketing Software for Real Estate Businesses Real estate is a competitive market, and without the right tools, you may be missing opportunities or even losing money. Explore these tools and benefit from free plans and trials offered to see them in action before committing. Whichever tool you choose, one thing is for sure: your real estate marketing results will reach new heights. And if you want to give Moosend a try, create an account and send a few test email newsletters to your audience. The results will be amazing. FAQs Here are the answers to some frequently asked questions around this topic: 1. What is the best email marketing platform for real estate agents? Some of the best email marketing software for real estate are: 1) Moosend, 2) ActiveCampaign, 3) GetResponse, 4) Mailchimp, and 5) Benchmark Email. 2. What email marketing features are best for real estate professionals? The best email marketing tools for real estate agents include audience segmentation and tagging for better personalization, responsive and customizable premade templates to design smart campaigns and automated workflows to boost targeting. 3. Is email marketing good for real estate? Realtors use email marketing as it’s a cost-efficient marketing solution compared to other tactics, enabling them to send more personalized campaigns, nurture their leads, and close more deals. --- ### 20 Email Subject Line Best Practices & Tips [With Examples] > Discover the top email subject line best practices and tips to craft irresistible introductions for your emails and boost open rates. - Published: 2024-07-15 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-subject-line-best-practices/ - Categories: Email Marketing, Copywriting - Levels: Beginner Do you open every email? Neither do your subscribers. With inboxes flooded with messages, your subject line and preview text play a crucial role in determining whether your email gets opened or ignored. They are the gateway to your content, the first impression that can make or break your email's success. In this blog post, we’ll share email subject line best practices to help you craft irresistible subject lines that capture your audience's attention and boost your engagement rates. From using personalization to creating a sense of urgency, we’ll cover all the strategies you need to make your subject lines stand out in a crowded inbox. Best Practices for Writing Effective Email Subject Lines Whether you create subject lines for stand-alone, follow-up emails, or drip email campaigns, you can boost your email success by using simple subject line creation techniques. Here’s an overview of the best subject lines tips we’ll be looking at: Make them straightforward Avoid spam words Add personalization Avoid using all-caps Be concise Use power words Add preview text Use action verbs Set the right expectations A/B test your subject lines Be careful with emojis Use scarcity Give value right away Use numbers Minimize punctuation Now, let’s look at them in more detail. 1. Make them straightforward Nobody wants a complex opening line that is long and difficult to comprehend. Instead, lead with a short, to-the-point message that states your email purpose. Ask yourself: Why should your subscriber open your email? What’s in it for them? Then start writing and rewriting the answer to this question until you have the right words. The good news is you no longer have to do this alone or from scratch. Subject line testers like Refine can help you create and refine your creations. Simply input your subject line, industry, and number of subscribers, and the tool will predict your open rate. More importantly, it'll offer tips to improve your score and suggest new subject lines. Email marketing platforms like Moosend have also integrated generative AI tools into their platforms to help you out not only with subject line generation but also with content authoring. If you are interested in seeing how it works, you can sign up for a free account and use the 30-day free trial. Try Moosend 2. Avoid spam words Using aggressive or “salesy” words in your subject line, known as spam trigger words, can have your emails flagged as spam. The context also matters. As spam filters are getting more advanced, they won't automatically send your emails to a spam folder if they contain phrases like "limited-time promotion. ” However, you’ll be in trouble if you write the subject line in all-caps and add too many emojis and exclamation points. According to our email deliverability specialist, these may include: FREE CASH Loans Free job opportunity Sharp Violence-related words If you want to learn more, check out our list of spam words. 3. Add personalization The personal touch is key in grabbing subscribers' attention because it helps them see an email as personal rather than just another promotional automation. Also, in addition to occasionally including your recipient’s name, or their company name in the subject line, take advantage of customer data to personalize your email content. To the subscribers who have recently made a purchase, for instance, send an email campaign with the subject line: “Enjoy 10% off your next order, ! ” Tip: Use a familiar sender name for your eCommerce business as your audience likes to open emails from a sender they recognize. 4. Avoid using all-caps If you write your subject line using all caps, your recipients might interpret it as shouting. It can be off-putting, harm your credibility, and even trigger spam filters. You can use all caps in your subject line occasionally but try to limit it to one or two words. Instead, you can try other techniques, such as personalization, emojis, or adding an exclamation mark to emphasize your point. Just try not to overdo it as the result won’t look good. Here’s a not so great example from MeUndies: ENDS TODAY! UP TO 65% OFF PACKS! LAST CHANCE Instead of using all caps, opt for lower case. Also, don’t overuse emojis to maintain professionalism. Tip: If you’re a fan of capitalization, you can opt for the title case: "Ends Today! Up To 65% Off Packs! Last Chance! " 5. Be concise If your email subscribers skim their inbox on their mobile device, as 43% of all subscribers do, they won't see the whole subject line you crafted. Since subject lines have limited space to convey messages, if they're cut off on a mobile device, your subscribers may miss them. But it's not the only reason we suggest keeping subject lines under 50 characters. Shorter subject lines may boost email open rates, as they're easier to read. Here are a few tips on how to keep your email subject lines sweet and short: Avoid unnecessary words like “that, so, just, best... ” Use clear and specific language Test different subject line lengths to see what works best for your target audience And here are a few good examples from popular brands like Converse, Red Bull Shop and Timberland: 6. Use power words Powerful words can transform dull subject lines into captivating mini ads, triggering emotional or psychological responses that prompt recipients to open your email and act on it. They are effective because they appeal to and evoke people's traits such as curiosity, fear of missing out (FOMO), vanity, comfort, anger, and more. For instance, using "hidden" in your subject line, as in "Discover hidden trick," sparks curiosity and compels readers to open it. The subject line "Don't be fooled! Get top 10 grilling tips" shows how loss aversion and FOMO are connected, also nudging the recipient to open the email and discover the tips. Here are a few power words you can use in your email subject lines: Tip: You can use multiple power words, but don’t overdo it. Adding 2-3 is great. More than that may be overwhelming. 7. Add preview text While not technically part of your subject line, the preview text or preheader found right next to it deserves your attention because it: Improves open rates Builds anticipation and sets expectations Deepens personalization and relevance Strengthens brand voice and messaging Displayed alongside the subject line in clients such as the iPhone Mail app, Gmail, and Outlook, preview text gives recipients a sneak peek into your email's content. The email client automatically pulls from your email body if you don't customize the preheader. This can look messy and is a missed chance to engage your audience. As the subject line should be short and sweet, use the preview text to include messages that further intrigue your subscribers and prompt action. Here’s an example from the Red Bull Shop: Subject line: Enjoy a summer treat on us! Preview text: Get 30% off EC Red Bull Salzburg jerseys now. See how the above preview text gives more information about the discount, offering continuity between the two for a cohesive message? 8. Use action verbs Similarly to power words, action verbs will psychologically drive people to open your email by creating a sense of urgency and excitement. For instance, in an email about a fun beach getaway, the subject line could be "Splash into summer fun" instead of a generic "Summer Beach Retreat. " The first option uses "splash" to paint a lively picture of the excitement ahead. On the flip side, some people simply prefer straightforward directions. If your email includes a clear call-to-action, such as prompting people to reserve spots for an event, feel free to mirror that in your subject line. 9. Set the right expectations A subject line previews what subscribers can expect from your email. It improves the chances they'll open and read it if done right. However, remember that high open rates are not the only goal. Here are a few email subject line best practices for setting the right expectations for your target audience: Avoid making false promises: Ensure your email subject line truthfully represents your message's content to maintain credibility and prevent unsubscribe rates. For example, don’t imply “A great discount” in the email subject line, but explain that only the contest winners qualify for it in the body. That would make your subject line clickbait. Communicate clearly: Be specific instead of using general and vague language. Say: “50% off all new products today only! ” instead of “Check the discounts inside! Ensure your subject line tone matches your email body copy: For example, a playful subject line in an email with a serious tone would create a disjointed reader experience. 10. A/B test your subject lines A/B testing, or split testing is one of the key email marketing best practices. Using your email service provider’s split testing features, you can test different versions of elements such as email subject lines, parts of the email body, or your email list. After analyzing the winning variation, you can then send the best-performing version to the rest of your recipients. What to test: Different lengths Emojis Number placement Capitalization and punctuation Tone variations (formal vs. casual) How to test your subject line: Find a subject line tester Create at least 20 subject line versions. Start by using already tested subject lines as templates Identify the top two or three Send A/B test emails to small groups (10-20% of your total audience) Analyze the best-performing version Creating an A/B testing campaign with Moosend Moosend offers a split testing feature for your subject lines and email content. Here’s how to run an A/B test: Create an A/B testing campaign On the 'Set basic settings' page, you can now create different versions Test what is the best title for your campaign. Both Subject A and Subject B will be tested on a percentage of your list. Analyze the best-performing version You can run your subject line split tests and more by signing up for a free moosend account. Sign up here 11. Be careful with emojis Emojis are effective tools in communication, going beyond mere symbols. They convey emotions and tone in ways that plain text may not, influencing how your subscribers perceive and understand your email messages. However, Search Engine Journal research showed that although the impact of emojis can be positive and increase email click-through rates, at 64. 71%— signifying that in their niche people are good at using emojis and know them well—it can also be negative. In their research, the subject lines without an emoji had the higher open rate at 52. 94% and the emails with emojis in the subject line had a 70. 59% unsubscribe rate, suggesting a negative sentiment toward emojis. So, what should you do, include them in your subject lines or not? We suggest you use them carefully, following these basic email subject line best practices: Ensure emojis render consistently across devices and platforms by testing how they display on different devices and apps before sending your emails. Consider your audience's preferences; don't use emojis if they don't like them or are irrelevant. Use only clear emojis and the ones directly related to the email topic. In an email newsletter about travel, for instance, relevant emojis could include symbols like for flights, for beaches, or for maps. Watch out for emojis with multiple meanings; Avoid accidental misunderstandings, like a peach for instance. 12. Use scarcity Scarcity is a technique marketers use to encourage their subscribers to buy a product or service before it runs out of stock or the related discount expires. According to Psychology Today, scarcity is effective because it strongly impacts human behavior. Create urgency in your subject lines by adding time or availability limitations, encouraging readers to act promptly. For instance: "Hurry! Only 3 consultation spots left" or "Last chance to get 30% off our all-time best-selling book. " The key to using scarcity effectively is relevance. Ensure your offer aligns with the reader's interests before introducing scarcity. If they're not interested in your consulting or books, the urgency of a limited-time offer won't be compelling. Similarly, you can use scarcity in your preview text. Here’s an example by Meowingtons that works perfectly with their subject line: 13. Give value right away To engage your audience, clearly outline what to expect upon opening your email and its value. Include offers like discounts, exclusive content, customer stories, or valuable resources. Combine your value proposition with other email subject line best practices to emphasize the exclusivity of the offer or content, making email recipients feel privileged to receive it. For instance, consider a subject line like: "Uncover hidden trails: Your VIP pass to 25% off summer camping escapes! " Here's an example from Joybird. Subject line: Your exclusive VIP sale invite is here 14. Use numbers Numbers can improve your subject lines, making them stand out, delivering a clear and straightforward message about your offer, and setting the right expectations. According to Nick Koleda’s research, when we encounter a number, it activates the sensory elements our brains used when we first learned about them. Numbers grab a reader’s attention and convey credibility, enhance a promise, or provide specific information. For example, instead of saying: "Convert your subscribers into customers," title your email with: "11 ways to convert subscribers into customers. ” Tip: According to research, even numbers are easier to process than odd ones. So, choose them to increase your open rates and engagement. 15. Ask questions Questions spark curiosity and inspire people to open emails. You can tailor the questions in your subject lines to your subscribers' needs, interests, or tracked behavior. However, ensure your question sets the right expectation and gets answered within the email. Your question can either be open or closed-ended. Open-ended questions encourage subscribers to think and engage with the email, while closed questions evoke a direct response or action. An open-ended question: How would you spend an extra day off? A closed-ended question: Join our Exclusive 'Mastering SEO' Webinar in 1 hour. Ready? Both types can be effective depending on the context of the email and the desired outcome. 16. Minimize punctuation The rule of thumb is to use no more than three punctuation marks per subject line. Too many punctuation marks can make your email look spammy. But not all punctuation has the same effect. According to Smart Insights, 2% to 4% of your subject lines should end with a single period, leading to a 10% to 20% higher open rate. Also, the same research recommends using question marks cautiously. Many email marketers noticed an 8% drop in click rates on subject lines that ended with a question mark. Instead, opt for exclamation marks to build hype. Avoid using too many though, as they can also flag your email as spam. To be safe, let your copy convey the excitement and sell your message instead. Tips to Get Your Subject Lines from Good to Great Crafting successful email subject lines requires a blend of art and science. Here are some tips to ensure your emails catch subscribers' eyes in their crowded inboxes. 1. Use humor If you can craft a funny subject line in only a few words, your email will get much attention. Matt Abrahams, a podcast creator and lecturer in organizational behavior at Stanford University Graduate School of Business, noted that humor helps connect with your audience, ease tension, and make your viewpoint more compelling. Additionally, it can make both you and your message more memorable. Depending on your brand's tone of voice, try using puns or clever wordplay to make your contacts giggle, raise their eyebrows, and inspire them to open your email. Be cautious when using humor for catchy email subject lines, though, as they might backfire. Here's how to avoid potential issues: Understand your audience and their preferences Use humor only occasionally Be respectful always 2. Make the recipient feel special In a Chicago Booth Review article—Chicago Booth’s assistant professor Alex Imas and London School of Economics associate professor Kristóf Madarász conclude that: “The desire to possess something that others want exclusively is a great passion of human nature. ” You'll create exclusivity with a mix of trigger words (power words, action words, scarcity, exclusivity-related words), personalized deals, and deadlines. Crafting your message just right can make your recipients feel special — and the impact can be remarkable. See this example: “24-hour presale: Be the first to get ! ” Another great email subject line best practice is to combine exclusivity with other email types, like abandonment cart emails. For instance: “Shh... A hidden gem inside— Your cart deserves VIP treatment. ” 3. Show your brand’s personality Creating a consistent tone of voice is key in both your email and entire content marketing strategy. It reflects your brand's personality, making a significant impact. At first, it sets, and later it meets customer expectations, helping them to build trust and a strong and lasting relationship. As email subject lines are no exception, they, too, should convey the tone, language, and style that reflects your brand personality and appeals to your audience. So, if your brand leans towards a playful and fun image—use jokes, puns, emojis, and slang. Here’s an example: “It's raining discounts! 20% off your first umbrella. ” Conversely, opt for formal, precise, and informative language for a more serious and authoritative brand: “One-time offer: 20% off your first umbrella. ” 4. Drive curiosity Some subject lines work by promising value to subscribers if they open the email, while others may spark their curiosity. Curiosity is a core part of being human, motivating us to explore and learn. Psychologically, it boosts dopamine, driving our interest and engagement with new things. If your subject line reads, say: “Unlock 3 secrets to sleep better,” your subscribers will want to discover those secrets and open the email. However, a subject line like: "You're sleeping the wrong way. Reveal the secrets of a good night's sleep,” triggers compound curiosity with an added intrigue, making it even more enticing for your subscribers. Examples of Good Email Subject Lines Subject lines create your subscribers' first impression of your email marketing campaign. The effective ones boost open rates, paving the way for higher click-through rates. When paired with engaging email content, they lead to improved conversion rates. Here are a few email subject line examples you can emulate. 1. Billie Subject line: The razor color you requested is here! Why it works: Directly addresses the recipient, creating urgency with words like"arrived" and "here" Triggers curiosity as the razor's color is not revealed in the subject line, prompting email opens Email content matches the subject line, immediately showing the razor and its color along with offer details 2. AliExpress Subject line: 540 shoppers bought these top-rated items Why it works: Uses numbers to show popularity, providing social proof Creates urgency by indicating high demand and potential sellout It's paired with a preheader, "Hurry, deals won’t last," adding another layer of urgency Clear, concise, and to the point, notably without punctuation marks 3. Jeni's Subject line: Pass the syrup, please Why it works: Matches the brand's warm and friendly voice, triggering the image of a common breakfast scene Creates a personal and engaging tone, as though directly addressing the recipient Sparks curiosity while subtly hinting at the allure of syrup, striking a balance Email content complements the subject line by introducing and offering the specific Maple syrup 4. Ford Subject line: Adventure is calling. How will you answer? Why it works: Short and to the point, ending with a question Plays on FOMO Creates a personal challenge, arousing interest and prompting reflection Encourages opening the email to discover potential adventures Email Subject Line Best Practices: Mastered Subject lines can make or break your email campaign. Creating great subject lines takes time, mixing, and matching between techniques described in this post, like urgency, personalization, and intriguing curiosity. Ultimately, your audience decides if they are successful, so you must also test them. If you could use a hand, though, Moosend’s platform will equip you with the tools to add personalization, write your subject lines, and test them for better results. You can sign up for a free Moosend account today and see how we can help. FAQs Here are a few answers to common questions regarding email subject lines. 1. What is the correct strategy for the email subject line? The correct strategy for an email subject line is to make it straightforward, clear, and concise. Ensure it reflects your email content and purpose and personalize it to engage the recipient. Avoid spammy words, excessive punctuation, and all-caps. Instead, use action verbs and power words to create urgency and curiosity. Test different subject lines to find what works best for your audience. 2. What are good professional subject lines for emails? Good professional subject lines need to be clear, concise, and to the point. Here are some examples: "Your Invoice for is Ready" "Important Update: Changes to Your Account" "Invitation: Join Our Upcoming Webinar on Marketing Strategies" 3. How do you optimize email subject lines? To optimize your email subject lines you can follow some of the best practices, such as reducing their length and adding personalization. Also, test different variations to see which ones perform best, and use preview text to complement and expand on the subject line. Using a subject line tester is also a great way to speed up the optimization process and get valuable insights and suggestions. 4. When composing an email what should go in the subject line? The subject line should clearly state the purpose of the email and intrigue the recipient to open it. It should be concise, relevant, and free from misleading information. For example, "Update: New Features in Our App" or "Reminder: Upcoming Webinar on Marketing Strategies. " Ensure it aligns with your email content to set the right expectations for the recipient. --- ### 10 Constant Contact Alternatives For 2025 [Pros & Cons] > Some of the best Constant Contact alternatives include Moosend, HubSpot, Mailchimp, Kit, Benchmark, Sendpulse, Brevo, and GetResponse. - Published: 2024-07-12 - Modified: 2025-05-21 - URL: https://moosend.com/blog/constant-contact-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If you’re looking for some of the best Constant Contact alternatives, you’ve come to the right place. While Constant Contact is an established email marketing and marketing automation platform, many users have reported issues that impact their overall experience. These include high costs, occasional glitches, limited design flexibility, and challenges with automation. Given these drawbacks, you might be considering changing to another email marketing service for your business. In this blog post, we'll explore the best solutions that offer better functionality and user experience. If you're looking to overcome the limitations you've faced with Constant Contact, these alternatives might be exactly what you need to get your email marketing back on track. Disclaimer: The information in this post is accurate as of April 2025. Why You Should Consider an Alternative to Constant Contact Constant Contact has some great features, but despite its popularity, the tool has some major drawbacks compared to its alternatives. Let’s look at its advantages and disadvantages: Pros Wide range of pre-made templates Efficient contact management and list segmentation Detailed analytics and reporting, including click heat maps Integration with Canva for enhanced email design Prepay and nonprofit discounts Offers a website builder Cons Pricing can become very steep as contact lists grow (Standard plan starts at $35/mo. for 500 contacts) Templates can be rigid and boxy, limiting creative customization Less robust automation features compared to other tools Issues with formatting, slow loading speeds, and occasional errors during campaigns A/B testing is limited to subject lines Problems with uploading large email lists without needing support For more information on the pros and cons, you can check our detailed Constant Contact review. What to Look for in a Constant Contact Alternative Given the cons, it's clear that you may need more affordable, flexible, and robust solutions. So, an ideal alternative should: Offer competitive pricing that scales with you Provide highly customizable templates that allow for creative freedom Have advanced automation features to streamline marketing efforts Be reliable, with minimal technical glitches, fast loading speeds, and responsive support. With this in mind, let’s see some of Constant Contact’s best alternatives you should consider. Best Constant Contact Competitors by Use Case Moosend - Best for advanced email automation and personalization HubSpot - Best for customer relationship management (CRM) integration Brevo - Best for combining email and SMS marketing Mailchimp - Best for complex customer journeys GetResponse - Best for feature-packed marketing with spam testing Kit - Best for content creators and freelancers Benchmark Email - Best for simple email marketing for SMEs and nonprofits SendPulse - Best for multi-channel communication ActiveCampaign - Best for pre-built automated journeys MailerLite - Best for creating landing pages with AI Alternatives To Constant Contact: Features & Pricing Comparison Below, you'll find a neat comparison table summarizing the best Constant Contact competitors available. Best Features Pricing Free Plan/Trial Constant Contact Event management $12/month 14-day trial Moosend Advanced email automation and personalization $9/month 30-day free trial HubSpot CRM and ads retargeting tools $20/month Yes (limited) Brevo Email and SMS personalization $9/month Yes (limited) Mailchimp Complex customer journeys $20/month Yes (limited) GetResponse Spam testing tool $19/month Yes Kit Flexible subscriber organization $29/month Yes Benchmark Email Easy-to-use email editor $15/month Yes SendPulse SMS messaging $10/month Yes ActiveCampaign Automations Map $19/month 14-day trial MailerLite AI landing page builder $10/month Yes Let’s see each tool in more detail. 1. Moosend Pricing: $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies, Nonprofits Best feature: Advanced email automation and personalization Moosend is an email marketing automation solution with an intuitive interface, a minimal learning curve, and powerful features to get your marketing back on track. When it comes to the drag-and-drop email builder, you can easily create high-converting email marketing campaigns simply by adding advanced elements like timers, videos, GIFs, and more to boost your metrics. Moreover, it offers customizable newsletter templates to save time and effort. If you need an extra hand, Moosend’s generative AI capabilities will assist your email content and subject line creation. The built-in AI writer lets you insert your prompt, e. g. "create a headline or a description for a specific product," select a tone and word limit, and generate output in a few seconds. Regarding automation, the email provider offers more advanced segmentation and personalization features than Constant Contact with various triggers and actions. It also has flexible pre-built automation workflows (recipes) to target your audience with dynamic content. Lastly, you can use Moosend’s flexible email API to connect the tool with your apps and create personalized transactional emails to deliver important updates and notifications. Best features Drag-and-drop email editor Customizable email newsletter templates Advanced automated workflows with recipes Audience management tools Signup forms and landing pages Integrations with popular CRM, CMS, eCommerce platforms, and more Real-time reporting and analytics to monitor performance Transactional emails Pros User-friendly drag-and-drop editor with advanced features (countdown timers, dynamic content visibility) Easy-to-set-up automations with several triggers and actions High deliverability score to ensure your campaigns land in your subscribers’ inboxes Cons Subscription forms aren’t fully customizable No SMS marketing options Further reading: For more about the platform, you can read Forbes’ full Moosend review. Pricing Moosend’s pricing starts with the Pro plan at $9/month, which gives you access to all the features, including an SMTP server, at an affordable price. Unlike Constant Contact, which has a monthly send limit and overage fees, Moosend offers unlimited emails. A Moosend+ plan is also available with all the Pro features, plus the add-ons you like (Audience Discover, custom reporting, etc. ). For more information about the price, you can contact sales. You can also sign up for the 30-day free trial to try the platform yourself. Try Moosend Moosend vs. Constant Contact Moosend outperforms Constant Contact with advanced automation, full A/B testing, more advanced personalization, and robust list segmentation. Its flexible email editor and customizable templates offer more creative freedom. Additionally, Moosend provides extensive support options like webinars and live chat, making it a more cost-effective and feature-rich alternative. Pricing comparison: Moosend is 25% cheaper and offers more powerful tools and additional functionality. 2. HubSpot Pricing: $20/month, free plan Best for: Medium businesses, Enterprises Best feature: CRM and ads retargeting tools HubSpot is a pioneer of inbound marketing, mostly known for its free CRM and marketing automation software. The platform offers a complete suite of marketing products including a free version of their email marketing tool. This free Constant Contact alternative offers more powerful automation, though you will need a paid subscription to fully take advantage of it. Apart from that, the tool is paired with email templates that you can customize on the drag-and-drop editor. When you sign up for their email marketing software, you also gain access to an entire suite of products, including a CRM, an online form builder, live chat, ads management, and more. Combining the CRM with the automation features will allow you to create personalized follow-up emails to engage with your contact list. HubSpot also connects to your website data so you can even tailor emails based on website activity. Best features Built-in CRM tool Powerful A/B Testing Campaign reporting Email automation Dynamic personalization Online form builder Pros Built-in CRM to keep your customer data organized Large variety of integrations with third-party apps Offers various services to cover multiple needs (service, sales, operations, etc. ) Cons Steep learning curve - it’ll take time to take advance of its full potential Pricing plans after the Marketing Hub Starter plan get very expensive Advanced automation is only available in higher tier plans Pricing For small teams, paid plans start at $20/month for 1,000 contacts. The Marketing Professional Hub costs $890/month with 2,000 subscribers and more advanced features. A free plan with the basic tools is also available to email new leads and measure your performance. HubSpot vs. Constant Contact HubSpot offers advanced CRM and ads retargeting tools, ideal for small and medium-sized businesses. In contrast, Constant Contact is better for event management agencies and PR firms with its event management features. This alternative to Constant Contact offers a free plan with basic features and extensive customer support, while Constant Contact provides basic automation and a limited free trial. Pricing comparison: HubSpot is 67% more expensive yet offers more advanced features. Further reading: If you want a more powerful tool without breaking the bank, check HubSpot’s affordable competitors. 3. Brevo Pricing: $9/month, free plan Best for: eCommerce, SMBs Best feature: Email and SMS personalization Brevo is a notable Constant Contact competitor, capable of delivering marketing messages as well as transactional emails. It has a straightforward UI and a powerful email editor, even though it can be quite slow sometimes. Furthermore, the tool offers some great automation options, such as triggered campaigns based on email engagement, contact data, user behavior, and eCommerce activity. What Brevo users will surely appreciate is the in-built CRM. Despite being simple and offering basic functionality, it is a useful tool to have especially when you don't have extreme requirements. Lastly, you can get SMS marketing for your business and thus engage and convert your audience through multiple channels. Best features Email and SMS personalization Visual workflow editor Transactional emails and custom webhooks Built-in CRM tool Social media ads Pros User-friendly interface with a clean UI that minimizes friction Drag-and-drop email editor with brand assets feature for seamless email creation Strong automation features including SMS, email, and WhatsApp sequences Cons Limited reporting and analytics tools in lower-tiered plans Customer support lacks live chat and phone support is only available in the Business plan Landing page builder available only in the Business plan, with limited templates Further reading: Check out more pros and cons on our dedicated Brevo review. Pricing Paid plans start at $9/month for 5,000 emails/month with no daily sending limit. The service offers a free plan that allows unlimited contacts, but it's only for 300 email sends per day. Brevo vs. Constant Contact Brevo and Constant Contact are user-friendly email marketing platforms ideal for beginners. Their primary differences lie in their pricing models and features. Brevo allows you to choose a plan based on the number of emails you send, offering advanced list segmentation and smart marketing automation features to all users, regardless of the plan. Constant Contact requires a higher-tier plan for advanced segmentation and offers basic automation features. Brevo also includes transactional emails at no extra cost. Pricing comparison: Brevo is 25% cheaper. 4. Mailchimp Pricing: $20/month, very limited free plan Best for: Agencies, eCommerce Best feature: Complex customer journeys Mailchimp is another popular alternative to Constant Contact for businesses and agencies. The tool offers various features, beautiful email templates, and an email editor to get started with newsletter creation. Moreover, Mailchimp favors visual-oriented email marketers with its creative assistant, a tool that will resize your email design based on your business needs. With the content studio, you can also use the platform to create your own visual elements library for better access. Apart from that, the email service provider offers tools that’ll help with your social media posts, a marketing CRM and an address finder. As a popular alternative to Constant Contact, Mailchimp integrates with a variety of apps like WordPress and Zapier. Overall, Mailchimp’s advanced features make it a great alternative email marketing solution. The free plan, though, is fairly limited compared to other Mailchimp alternatives. Best features Multivariate testing (premium) Custom HTML templates Predictive insights List management tools Cross-device email testing Social media integrations and metrics Pros Robust tools for segmentation, A/B testing, and detailed analytics User-friendly interface and email editor Integrations with various platforms such as eCommerce stores, CRM systems, and social media Cons Gets expensive as your contact list grows–also charges for duplicate contacts and unsubscribes Limited options for customizing templates, which may restrict the ability to create highly unique or branded email designs Some users report slow response times and unhelpful support Further reading: For more information about Mailchimp’s pros and cons, consult our full Mailchimp review. Pricing Mailchimp’s paid plans start at $20 per month for up to 500 subscribers. The free plan covers up to 500 subscribers and 1,000 sends per month, with a daily limit of 500. It’s good to mention that the free version keeps shrinking and offers only the basic features. Mailchimp vs. Constant Contact Mailchimp stands out with its ready-to-use campaign templates and extensive integrations, making it a great choice for agencies and small business owners. Compared to Constant Contact, it’s more sophisticated and comes with smarter A/B testing tools, although the multivariate option is gated behind the Premium plan. Also, it loses points due to hidden fees and the presence of its logo on the free plan. Pricing comparison: Mailchimp is 67% more expensive. 5. GetResponse Pricing: $19/month, free plan Best for: Publishers, eCommerce Best feature: Spam testing tool GetResponse is another feature-packed marketing solution to get your email marketing back on track and plan your next email campaign. With this Constant Contact competitor, you can get a wide variety of user-friendly optimization tools that allow you to customize everything that comes with your brand. Furthermore, GetResponse can help you increase traffic and boost conversions in an easy, intuitive manner through its complex automated series and email tracking options. Email list management is also possible, allowing you to automate contact management for more successful segmentation. Best features Web forms Autoresponder tool Spam email tools A/B Testing and analytics for landing pages Integration with popular services (Shopify, Salesforce, etc. ) Pros Seamless integration of pop-ups and forms to capture leads and engage visitors Robust sales funnel tools to convert leads and drive sales High email deliverability rates to reach your audience Cons Difficulties in customizing fonts and sizes Users must manually change email addresses for different newsletter lists The reporting tools can be complex, making it hard for users to interpret data Pricing GetResponse costs $19/month, allowing up to 1,000 subscribers in the Email Marketing plan. The platform offers a free plan that you can start with for up to 500 contacts. GetResponse vs. Constant Contact GetResponse has more advanced marketing automation, conversion funnels, webinars, and live chats, making it ideal for businesses seeking comprehensive multichannel marketing tools. On the other hand, Constant Contact is ideal for event management, traditional email marketing, and website building, providing simpler automation tools. Pricing comparison: GetResponse is 58% more expensive. Further reading: Some users have noted that there’s a large price increase to upgrade to the marketing automation. If you’re looking for a more affordable option, consider some of GetResponse’s competitors. 6. Kit Pricing: $29/month, free plan Best for: Bloggers, Content Creators, Freelancers Best feature: Flexible subscriber organization Kit is a Constant Contact alternative geared towards content creators, including bloggers, YouTubers, podcasters, designers, and more. So, if you want to promote your content or sell digital products and Constant Contact doesn’t work for you, this may be an ideal option for you. The platform comes with automated email sequences and a visual automation builder to help you streamline your tasks. Also, it offers great options for eCommerce store owners to help you promote your store. However, while Kit’s email templates are responsive, they lack flexibility and customization. On the other hand, list management is more flexible, offering a simple way to manage your email subscribers. Kit is a great alternative for creatives and SMEs. Nevertheless, the software is on the basic side and isn’t as affordable as some other best email marketing services. Best features Customizable call-to-action buttons Template management Event-triggered emails Various email types including autoresponders Easy-to-customize opt-in forms (popups, floating boxes, etc. ) Pros User-friendly interface with well-organized features and extensive knowledge base Powerful visual workflow builder with 20+ pre-built automation templates Flexible subscriber organization with tags and segments Cons Advanced personalization requires understanding of code Basic analytics without detailed insights or advanced metrics like heatmaps Fluctuating email deliverability rates; potential account suspension for spam Further reading: Need a full breakdown? Check our Kit review for more details. Pricing Paid plans start at $29/month for up to 1,000 subscribers and provide access to automated funnels and sequences. The top-tier Creator Pro plan offers features like lead scoring and advanced reporting. The tool also offers a generous free plan for up to 10,000 subscribers but with limited features. Kit vs. Constant Contact Kit is ideal for bloggers and content creators. Compared to Constant Contact, it has better automation options and offers the same level of A/B testing functionality. However, it can be pricey and has limited design options. If you need more advanced A/B testing features, this solution may not be ideal. However, there are other Kit alternatives with similar creator-oriented features to consider. Pricing comparison: Kit is 141% more expensive and offers better automation options. 7. Benchmark Email Pricing: $15/month, limited free plan Best for: SMEs, Nonprofits Best feature: Easy-to-use email editor Benchmark Email is one of those Constant Contact competitors that favor SMEs and NPOs a bit more than other ESPs. So how does it compare to Constant Contact? Their automation features and advanced tools aim for better customer engagement. The automated workflows are quite advanced letting you create automated journeys for your audience. At the same time, the fast navigation and plethora of supported languages make them a solution that offers unique experiences and exceptional customer support, all in one. Lastly, the platform offers detailed analytics and responsive customer support according to numerous users, making it a reliable choice for businesses looking to streamline their email marketing efforts. Benchmark Email Features Email list management tools Drip campaigns Behavior-based email campaigns Customer surveys Mobile optimization Pros Easy to navigate, even for those with limited technical skills Sophisticated workflows and automated email journeys Responsive and helpful support team Cons Restrictive free plan, which may not be suitable for growing businesses Limited email template customization options Some users have noted that the price increases can be challenging, especially for nonprofits Pricing The paid plans include the Pro and Enterprise plans, with prices starting at $15/month and offering A/B Testing, targeted emailing, and data security. The free version of the tool is for 500 contacts and offers 3,500 emails/month, forms, and basic reports. Benchmark Email vs. Constant Contact Benchmark Email is a great solution for SMEs and NPOs, featuring an easy-to-use editor and a free plan that allows up to 3,500 emails per month. Also, it offers phone, email, live chat, and a knowledge base for paid plans. Compared to Constant Contact, it has less-than-optimal deliverability rates. Pricing comparison: Benchmark Email is 25% more expensive. 8. SendPulse Pricing: $10/month, free plan Best for: Tourism companies, banks Best feature: SMS messaging SendPulse is an email automation software for tourism, eCommerce, and the banking sector. Packed with plenty of automation and versatile tools, this Constant Contact alternative offers contacting options that others don’t. First, it simplifies the process of managing contacts and sending targeted email campaigns. The platform's user-friendly interface, customizable profiles, and competitive pricing make it an attractive alternative at a more reasonable price. Moreover, you have SMS notifications that can be personalized, different types of automated emails for every user action (feedback, cart abandonment, even custom events), and an easy-to-use drag-and-drop editor. SendPulse also works with more than 800 cell phone network providers globally, ensuring that those SMS notifications will be delivered every time. Best features Personalized SMS messages SMS autoresponders to target mobile users Landing page builder to boost lead generation Push notifications & Viber messages Pros Intuitive and easy-to-use interface Affordable pricing plans suitable for smaller businesses Includes email, SMS, web push notifications, and chatbots, providing an all-in-one solution Cons Poor email deliverability rates with a score of 62 The chatbot builder and some other tools could use more flexibility and customization options Slow at times, affecting the user experience Pricing Paid plans start at $10/month, giving you essential features for up to 500 subscribers. SendPulse’s free plan can support up to 500 subscribers and 15,000 emails per month. SendPulse vs. Constant Contact When comparing the two tools, SendPulse stands out with its robust SMS messaging feature and better automation features. It's a great choice for tourism companies and banks that require versatile communication channels. SendPulse offers extensive customer service options, including phone support in six languages, email support, and live chat support. Pricing comparison: SendPulse is 16% cheaper. 9. ActiveCampaign Pricing: $19/month, 14-day trial Best for: eCommerce, Experienced marketers, SaaS Best feature: Automations Map ActiveCampaign is a powerful alternative to Constant Contact, offering advanced marketing automation, a built-in CRM, and robust personalization tools. Unlike Constant Contact’s simpler platform, ActiveCampaign enables behavior-based workflows, lead scoring, and multichannel messaging (email, SMS, and site messaging). It also integrates deeply with eCommerce platforms like Shopify and WooCommerce, making it ideal for personalized product recommendations and abandoned cart recovery. The platform incorporates Generative AI functionality to refine subject lines and email copy, while AI can also assist in building automated journeys. However, compared to Constant Contact, ActiveCampaign has a steeper learning curve and fewer beginner-friendly templates. It also lacks native event marketing tools and reserves some support features for higher-tier plans. Best features Advanced automated workflows Transactional emails (SMTP) Built-in CRM HTML campaigns A/B testing for email & automations Pros Advanced automation capabilities (huge library of pre-built journeys) Granular segmentation options Cons Complex platform with a steep learning curve No free plan Further reading: For more information, you can read our detailed ActiveCampaign review. Pricing ActiveCampaign doesn't have a free plan, but it offers a 14-day free trial. Premium plans start at $19/month for 1,000 contacts (Starter plan). For landing pages, site tracking, and Generative AI, you need the Plus plan ($59/month). ActiveCampaign vs. Constant Contact If you need a scalable marketing solution with advanced automation, CRM, and personalized messaging, ActiveCampaign outperforms Constant Contact. You also get sales pipelines, revenue reporting, and in-depth analytics. As such, ActiveCampaign is better suited for experienced users. But if you want simplicity in newsletter creation and built-in event tools, Constant Contact will suit you better. Pricing comparison: ActiveCampaign is 58% more expensive. 10. MailerLite Pricing: $10/month, free plan Best for: Small businesses, Marketers, eCommerce Best feature: AI landing page creator MailerLite is an affordable email newsletter service with a generous free plan and an intuitive email builder. You get a range of standard and advanced elements to infuse your campaigns, including eCommerce blocks. With MailerLite, you can also set up automated emails to guide subscribers through every step of their journey, from the welcome email to the purchase. The platform includes signup forms and a great landing page builder with AI functionality. You simply enter a prompt, and the AI generator creates the page for you. What's more, you can connect your domain to create custom URLs for your landing pages. Overall, MailerLite is a modern email marketing tool that favors simplicity and delivers a seamless user experience. Best features Intuitive email designer Visual automation builder Signup forms and landing pages Build websites and create blogs eCommerce integrations and more Pros Generous free plan for businesses on a budget Detailed campaign reports Cons No spam and design testing No access to email templates on the free plan Further reading: For a thorough analysis of the tool, check our detailed MailerLite review. Pricing Paid plans of MailerLite start at $10/month for up to 500 subscribers and include unlimited monthly emails. For more advanced functionality, the Advanced plan starts at $20/month. MailerLite offers a free plan that allows 12,000 monthly emails for 1,000 subscribers. Users can also try premium features for 30 days. MailerLite vs. Constant Contact MailerLite is a great choice for startups, small businesses, and freelancers looking for a user-friendly solution with affordable pricing. Its top-tier plan offers 24/7 live chat and email support, and you also get an AI writing assistant, enhanced automation, and a preference center. Compared to Constant Contact, reports are more detailed and include click maps and opens by location. On the other hand, Constant Contact will be better suited for businesses that want to run a multi-channel marketing strategy due to its SMS marketing capabilities and SEO recommendations. Nevertheless, both services are equally easy to learn and master. Pricing comparison: MailerLite is 16% cheaper. Best Free Constant Contact Alternatives If you're just getting started and want to try out email marketing without reaching for your wallet, here are the top free Constant Contact alternatives worth checking out. Moosend: A beginner-friendly tool with advanced email marketing features. For 30 days, you can send unlimited email campaigns and build multi-step automation sequences. It has super affordable entry pricing. MailerLite: The platform has a clean UI and a generous free plan that includes most of the features. You can send 12,000 monthly emails to 1,000 subscribers and access automations, signup forms, websites, and landing pages. Mailchimp: A go-to choice for many businesses due to its established brand. Mailchimp’s free plan lets you send up to 1,000 emails/mo. to 500 contacts and includes a drag-and-drop editor, basic automation, and even a small selection of pre-built templates. SendPulse: Ideal if you want to explore multichannel marketing from day one. With 500 subscribers and 15,000 monthly emails, the free plan also supports SMS, web push, and even chatbot messaging. Brevo: A solid pick known for its strong automation and SMS features. With its free plan, you get unlimited contacts and 300 emails per day, making it great for list building. Additional Resources Below, we compiled some extra resources you can use to help you with your software evaluation process: Constant Contact Vs Mailchimp Constant Contact Pricing: Is It Still Worth It? Cheap Email Marketing Tools Looking for an Affordable Constant Contact Alternative? While Constant Contact is one of those email marketing and marketing automation tools that have been on the market for years, it seems that it’s not exactly ideal for everyone. Brands and marketers are always on the lookout for alternatives, and luckily, these aren’t hard to find. Moosend, for example, provides advanced automation and segmentation without the high costs, making it a great option for SMBs and eCommerce stores. Similarly, platforms like Mailchimp offer robust tools and more integrations. Exploring these options can help you find a solution that meets your needs more efficiently and cost-effectively, ensuring you do more with less. You can start your journey towards finding a great solution by signing up for a free Moosend account and see how it works for you. FAQs Here are some common questions regarding Constant Contact. 1. What is Constant Contact used for? Constant Contact is primarily used for email marketing, event management, and online surveys. It helps businesses and organizations create professional email campaigns, manage event registrations, and engage with their audience through social media and other digital marketing tools. 2. What does Constant Contact cost per month? Constant Contact pricing starts at $12 per month for 500 contacts with the Lite plan. The cost can increase based on the number of contacts and additional features required. The Standard plan starts at $35/month and the Premium at $80/month for 500 subscribers. 3. Can I send unlimited emails with Constant Contact? No. The email send limits are determined by the plan you select. For the Lite plan, you can send up to 10x the number of your contacts per month. The Standard plan allows you to send 12x the number of your contacts per month, while the Premium plan offers the highest limit, letting you send 24x the number of your contacts per month. 4. Can you use Constant Contact for free? Constant Contact offers a 14-day free trial that allows you to test its features. However, the trial is limited to sending 100 emails. To continue using Constant Contact beyond the trial period, you would need to subscribe to one of their paid plans. --- ### 9 Brevo Alternatives For 2025 [Pros & Cons] > Looking for the top Brevo alternatives to power up your email marketing efforts? Today we present you 9 great solutions. - Published: 2024-07-10 - Modified: 2025-05-19 - URL: https://moosend.com/blog/brevo-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate If you’re using Brevo (formerly Sendinblue) but aren't getting the desired results, it may be time to consider some of the best Brevo alternatives. Choosing the right email marketing tool is essential to nail your digital marketing efforts, whether you have a small business or an SMB. In this article, we'll explore the top alternative solutions based on their features, pricing, as well as the overall ease of use. Disclaimer: The information below is accurate as of June 2024. Why You Should Consider a Brevo Competitor Brevo isn’t for everyone. Here are the main reasons that make users change the software: Limited free plan: Brevo's free plan has a daily sending limit of 300 emails. User reviews stress that this is insufficient to properly nurture your subscribers. Poor email deliverability: Recent reports show that Brevo fails to achieve decent deliverability scores. As such, some of your campaigns are bound to end up in the spam folder. Small range of email templates: Brevo has only 47 pre-made designs. However, they are fully responsive and beautiful. Limited eCommerce features: If you own an online store, you'll find yourself restricted on eCommerce functionality. You may want to consider Moosend, ActiveCampaign, Klaviyo, and MailerLite for such features. Alternatives to Brevo by Use Case Before we take a thorough look at them, here are each tool’s top use cases: Moosend - Best affordable alternative with advanced automation Constant Contact - Best for managing online events GetResponse - Best for easy customer segmentation Mailchimp - Best for flexible newsletter design ActiveCampaign - Best all-in-one suite for advanced users AWeber - Best for email testing Mailjet - Best for tracking user behavior MailerLite - Best alternative with a generous free plan Saufter. io - Best alternative for AI-driven campaigns Best Brevo (formerly Sendinblue) Competitors: Comparison at a Glance Here's a quick comparison of the best email marketing solutions with robust functionality to amp up your strategy: Price/Month Free Plan/Trial Key Features Moosend $9/month 30-day free trial Advanced audience segmentation Constant Contact $12/month 14-day trial Event invitation management GetResponse $19/month Yes CRM features, webinars Mailchimp $20/month Yes (limited) Multi-step automated workflows ActiveCampaign $19/month 14-day trial Advanced marketing automation AWeber $15/month Yes Cross-device email testing Mailjet $15/month Yes SMTP relay tool MailerLite $10/month Yes Multivariate A/B testing Saufter. io $8/month 3-day trial Competitor tracking Now, let's see these services in more detail, focusing on their pros and cons, features, and pricing. 1. Moosend - Best Affordable Alternative with Advanced Automation Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: SMBs, eCommerce, SaaS, Publishers, Bloggers, Agencies Unique feature: Advanced audience segmentation Moosend is among the best email marketing platforms for small and medium businesses that want an arsenal of features and flexible pricing. For campaign creation, you can use the user-friendly drag-and-drop editor and fully customizable email templates to craft your messages. The platform also has a wider content block variety than Brevo, including videos, GIFs, product blocks, and conditional visibility content to create high-converting campaigns. Apart from its email creation capabilities, the email service provider offers additional tools to help you build your email list through pop-up forms, segment your subscribers, and personalize your email content. As an email marketing automation platform, you will also get access to the workflow builder to automate your messages easily. Compared to Brevo, Moosend will allow you to create a custom reporting dashboard to monitor everything you need. Then you can use the powerful A/B Testing capabilities to optimize your online marketing strategy. Overall, Moosend is a great Brevo alternative to increase your lead generation, nurture your audience, and streamline your processes without breaking the bank. Moosend Features Easy to use drag-and-drop editor Responsive email newsletter templates Email list management tool Signup forms and landing pages to boost lead generation Marketing automation to streamline your efforts Real-time reporting and analytics Integrations with CRM, eCommerce platforms, Zapier, etc. Pros Advanced automation (but easy to implement) Transactional email campaigns High email deliverability Cons Signup form templates could be better No built-in CRM (requires integration) Further reading: For more about the platform, you can read Forbes’ full Moosend review and Moosend vs Brevo guide by Digital Expert. Pricing Paid plans start at $9/month for 500 subscribers and unlimited email sending, letting you access all features, like the email editor, forms, landing page builder, transactional emails, reporting, and audience management tools. Also, if you want to try the tool, you can create a free account (no credit card required) and take the email builder and templates for a spin. Try Moosend for free 2. Constant Contact - Best for Managing Online Events Pricing: Paid plans start at $12/month, 14-day free trial Best for: Educators, Online course creators, Small businesses Unique feature: Event invitation management Constant Contact is another email marketing solution to power up your email strategy. The tool is geared towards educators and business owners who want to manage various events. When crafting your messages, marketers can easily make their first email marketing campaign through the easy-to-use editor. The lack of styles may be an issue if you want more options. Nevertheless, beginners can benefit from it and learn the ropes more easily. Moreover, Constant Contact will equip you with basic segmentation and personalization tools to group your audience and target it with the right content. Email marketing automation is also available, allowing you to set up workflows for your audience. The best feature you’ll get, though, is the event management tool. You can easily leverage it to promote your events, collect registrations, and track your performance. Compared to other Constant Contact alternatives, the tool offers only subject line testing, which will be helpful, but it won’t let you optimize your email content. Constant Contact Features Advanced event management tool Autoresponders Customer relationship management Facebook Ads and SEO optimization tools Integrations through API Pros Variety of email newsletter templates Niche features (survey contacts, sell tickets for events) Cons Limited A/B testing (only email subject lines) Limited automation options (especially on low-tier plans) Clunky user interface (UI) Further reading: For more information about pricing, features, and usability, you can read our dedicated Constant Contact review and our side-by-side comparison with Mailchimp. Pricing Constant Contact has a 14-day free trial to try the platform and its features. For full access, you need to purchase one of the paid subscription plans starting at $12/month for up to 500 contacts. 3. GetResponse - Best for Easy Customer Segmentation Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Unique feature: CRM features GetResponse is a free Brevo alternative to grow your business and enhance the customer experience. The email marketing tool offers advanced features and a CRM tool to manage your leads and boost conversions. The tool is great for those who need numerous customization options to nail their brand marketing efforts. Plus, the email builder is fairly easy to use to get started with email creation as soon as possible. Regarding lead generation, you can use the landing page creator to craft SEO-optimized pages for your small business. Basic segmentation is also available along with a CRM tool, allowing you to manage your customer data and personalize the customer experience. Lastly, the platform offers a marketing automation tool, but you’ll need to get the Plus plan to access it. The same goes for the advanced segmentation options. GetResponse Features Website and landing page builder Contact scoring and tagging Web push notifications Sales funnels Webinars Pros Powerful list automation Pre-made conversion funnels Design & spam testing Cons Expensive solution Questionable email deliverability Pricing GetResponse offers a free trial and a limited free plan after that for up to 500 contacts and 2,500 email newsletters. For more, you can choose from four paid options, starting with the Email Marketing plan at $19/month. 4. Mailchimp - Best for Flexible Newsletter Design Pricing: Paid plans start at $20/month, Limited free plan Best for: eCommerce, Agencies, Publishers Unique feature: Multi-step automation workflows Mailchimp is a popular alternative to Brevo with more advanced features and capabilities. Before we proceed, it's worth noting that recently the email platform went through a pricing change with an increase of 11%. Now, concerning the features, the email marketing software has a redesigned drag-and-drop editor you can use to craft your newsletters. Also, you can pick from the available pre-made templates and easily customize them to fit your branding. Thus, you’ll save time and effort. Mailchimp is also famous for its marketing automation features, especially the multi-step custom workflows you can create to put your marketing on autopilot. While these workflows will help you set up advanced sequences for your business, the platform doesn’t offer a visual editor, unlike other Mailchimp alternatives. This may become a problem if you’re used to Brevo’s editor so consider this option carefully. Mailchimp Features Multi-step custom workflows Transactional emails (SMTP) Dedicated customer support team Social media posting Integrations with Salesforce, Shopify, WordPress, etc. Pros Intuitive email builder with various options Detailer customer journeys (for automation) Cons Expensive pricing model with paid add-ons (and hidden fees) Inactive and unsubscribed contacts count towards your subscriber limit Further reading: If you want to learn everything about Mailchimp, check out our in-depth Mailchimp review. For a more in-depth analysis, explore our side-by-side comparison of Brevo and Mailchimp. Pricing Like Brevo, Mailchimp has a limited free plan with a monthly email send limit of 1,000 emails (500/day). Then, pricing starts at $20/month for 500 subscribers. 5. ActiveCampaign - Best for Advanced Users Pricing: Paid plans start at $19/month, 14-day free trial Best for: Experienced marketers, SMBs, SaaS, Agencies Unique feature: Advanced marketing automation tools Among the best Brevo alternatives, you’ll find ActiveCampaign. This all-in-one marketing suite is famous for its advanced marketing automation. Thus, it may not suit beginners or marketers who aren’t experienced in setting up complex automated workflows. Despite that, ActiveCampaign sports a user-friendly email builder to assist your email marketing endeavors and numerous pre-made templates to save time. When it comes to its CRM functionality, the email software is equipped with an in-built system to help you manage your customer data as efficiently as possible. Event tracking is also one of the things that make the platform unique. You can use this alternative to monitor the performance of your online events and then use the data you collected to personalize your audience’s experience. Does ActiveCampaign sound like too much to handle? Check out its best competitors to find a more beginner-friendly solution. ActiveCampaign Features Advanced automated workflows Behavioral targeting Transactional emails (SMTP) Dedicated customer support team Integrations with Salesforce, Shopify, WordPress, etc. Pros In-depth reporting and purchase tracking Advanced automation capabilities (Automations Map feature) Cons Complex platform with a steep learning curve No free plan (and a short free trial period) Further reading: For more information about the platform, you can read our thorough ActiveCampaign review. Pricing ActiveCampaign has a 14-day free trial that users can leverage to try it out. To continue using the tool, you need to get a paid plan, starting at $19/month with the Starter plan for up to 1,000 contacts. 6. AWeber - Best for Email Testing Pricing: Paid plans start at $15/month, free plan Best for: Online media creators, Advertisers Unique feature: Cross-device email testing Next on the list is AWeber, a great competitor to Brevo that favors cross-device and A/B Testing. You can use these features to ensure your email content is always spam-free and looks good on multiple devices and email clients. Regarding campaign creation and automation, the platform offers a user-friendly email builder and an intuitive workflow editor. You can also use the automation tool to set up your sequences to target your audience at the right time. Email list management and segmentation options are also available to help you with your personalization efforts. Lastly, you can benefit from AWeber’s integrations with popular apps like WooCommerce and Shopify to power up your eCommerce business. AWeber Features A/B Testing options Marketing automation features Email testing across devices Newsletter signup forms Integrations with popular apps Pros Wide range of landing page templates Responsive customer service Sales tracking Cons Charges for unsubscribed contacts Basic reporting Pricing AWeber has a limited free plan for 500 subscribers, and 3,000 email sends per month. To lift the limit, you also need to sign up for the Lite plan, starting at $15/month for up to 500 contacts. 7. Mailjet - Top Alternative For Behavior Tracking Pricing: Paid plans start at $15/month, free plan Best for: SMBs, Agencies, SaaS Unique feature: SMTP relay tool Mailjet also offers users the essential tools to start with email marketing and marketing automation. With this Brevo alternative, you can easily create beautiful email marketing campaigns for your target audience. The platform also has a variety of newsletter templates to choose from, which you can customize on the spot. You also get access to user behavior tracking tools to collect customer data and use it to improve your marketing messages. Real-time email collaboration is also available to allow you and your team to work on your campaigns simultaneously. Lastly, you can benefit from Mailjet’s SMS marketing options, which let you power your omnichannel endeavors and provide your audience with better user experiences. Mailjet Features Online forms and list management Pre-made email templates Transactional SMS Real-time email template collaboration Pros Affordable pricing Multi-user collaboraration Cons Limited automation options Email list management is not as user-friendly as other alternatives Limited segmentation options Pricing Mailjet offers a free plan for 6,000 email sends per month (200/day). To access more features, you need to upgrade to the Essential plan starting at $15/month for 15,000 monthly sends. 8. MailerLite - Best Free Brevo Alternative Pricing: Paid plans start at $10/month, Free plan Best for: SMBs, SaaS, eCommerce Unique feature: Multivariate A/B testing Next, we have Mailerlite, a simple tool to help you get your email marketing back on track. This platform is very simple, making it suitable for beginners and SMBs that don’t want complex tools. The builder is also pretty straightforward, favoring a clean UI design. The same applies to the automated workflow builder. However, if you want more advanced capabilities at the same cost, you should consider another tool like Moosend or ActiveCampaign. Furthermore, you can benefit from surveys to collect valuable feedback and use the A/B Testing features to optimize your messages. As a result, you can improve your email marketing campaigns for better results and greater conversions. MailterLite Features Surveys Landing page builder A/B Testing options Marketing automation Pros User-friendly interface Unsubscribe page builder Great email deliverability Cons Lengthy approval process (but helpful to keep deliverability high) No email and landing page templates on the free plan Further reading: For more about MailerLite, check out our extensive MailerLite review. Pricing MailerLite offers a free plan for up to 1,000 subscribers and 12,000 monthly email sends. For more features, pricing starts at $10/month for up to 500 contacts and unlimited templates. 9. Saufter. io – Best for AI-Driven Campaign Automation Pricing: Paid plans start at $8/month, 3-day free trial (no credit card required) Best for: SaaS brands, DTC eCommerce stores, Behavior-driven marketers Unique feature: Automated campaigns based on user behavior & competitor tracking Saufter. io is an AI-powered email marketing platform designed to take manual work off your plate. It’s especially valuable for SaaS and ecommerce brands that want to go beyond basic automations. By using Saufter, you can forget about the necessity to work for campaign themes; the platform can create campaigns by itself due to the competitor's tracking data and your users' site behavior. It follows your visitors, maps their journey steps, and gives automated workflow & cohort segment suggestions that are most in line with the tracking results. There are two plans: Byte Bot for basic workflows and segmentation at just $8/month, and Kilo Bot for advanced marketers who want AI-powered suggestions, user tracking, and behavior analysis for $10/month. Saufter also makes onboarding easy with a simple UI and a free 3-day trial. You can create segments, trigger flows, and improve your campaign deliverability, without touching code. Unlike Brevo, Saufter doesn’t focus on event invitations but excels in real-time AI marketing automation that adapts to user intent and engagement. Saufter. io Features AI competitor campaign tracking User journey-based campaign suggestions Email and in-app engagement triggers Behavioral cohort segmentation SaaS and eCommerce automation workflows Pros Super affordable plans for startups AI auto-generates campaigns, no writing required Tracks users' behavior and triggers timely emails Cons No event management tools Limited template variety Pricing Saufter. io offers a free 3-day trial and two pricing tiers. The Byte Bot that starts at $8/month for 4,000 emails and up to 500 subscribers, and the Kilo Bot that starts at $10/month for the same amount of emails and subscribers. Both offer basic automations, but the Kilo Bot is also covers AI segments, website user tracking, and more. Additional Resources If you’re looking for resources to make an informed decision, check out the following posts: Constant Contact review Mailchimp review Best email marketing services Best Brevo Alternatives On The Block Selecting the best tools for your business is essential to scale it long-term. So if you notice that your current platform doesn’t suit your needs, you should consider changing it to something else. Also, before you switch platforms, make sure to find out about the features and pricing of your alternative to avoid getting something that will turn out to be less than ideal. If you read our list of the best Brevo alternatives and want to start trying your new options, why not check Moosend out? You can sign up for a free account to test its capabilities, and if you are satisfied, you can get one of the paid plans to kickstart your email marketing. The choice is yours! Frequently Asked Questions (FAQs) Here are some common questions and their answers. 1. What features should I look for in a Brevo alternative? Essential features to look for when considering an alternative to Brevo include template design, automation capabilities, A/B testing, list segmentation, and responsive customer support. Transparent pricing without additional costs is also great to have. 2. Which Brevo alternatives are best for small businesses? Some great affordable options to consider include Moosend, HubSpot, Constant Contact, and MailerLite. All these services have advanced features, but their pricing plans remain affordable so that your business can continue to grow. You can also take advantage of their free plans to test their capabilities. 3. Is Brevo (formerly Sendinblue) free? Yes, Brevo offers a free plan, but it has serious limitations. Specifically, you can only send 300 emails/day (9,000 per month), while you don't get access to the landing page builder, A/B testing, and predictive sending AI. You also get basic reporting tools. --- ### 10 Real-Life Cross-Sell Email Examples To Boost Your Sales [2025] > Take a look at some of the best cross-sell email examples and discover essential strategies to boost sales and drive customer engagement. - Published: 2024-07-09 - Modified: 2025-02-12 - URL: https://moosend.com/blog/cross-sell-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Are you leveraging the power of cross-selling in your email marketing strategy? If not, you could be missing out on a significant revenue stream. But why should you consider using it in the first place? Cross-selling through emails is an effective way to recommend complementary products to your customers, enhancing their shopping experience and boosting your sales. This not only increases the value each customer brings but also builds stronger relationships by showing you understand their needs. In this post, we compiled some real-life cross-sell email examples to inspire you, take a look at their benefits, and share some practical tips to create a great cross-sell marketing campaign for your customers. What is Cross-Selling? Cross-selling is finding opportunities where your brand can potentially add to a customer’s purchase. Software-as-a-Service (SaaS) and eCommerce businesses can benefit from this strategy greatly as you can offer an additional product or service that complements what a customer added to their basket. This way you can grow your average order value (AOV) and create more meaningful relationships with your audience through tailored product recommendations. Cross-selling vs. upselling Cross-selling and upselling may appear similar at first glance, but they have a main difference: Cross-selling: Involves offering relevant products to encourage customers to make additional purchases. For example, if a customer is purchasing a laptop, you can offer them a Bluetooth mouse or laptop case. Amazon’s “often bought together” section is a popular cross-selling strategy. Upselling: Persuading customers to buy a more expensive, premium version of the product they’re considering. Using the laptop example, upselling entails suggesting an upgraded version with better features. What is a Cross-Sell Email? As the name suggests, every campaign aiming to promote related products to your email list is a cross-sell email. You can use these messages to target existing customers based on their past purchases or prospective buyers who viewed items but didn’t purchase them. All you need is a great message to lead them to action. Benefits of Cross-Sell Emails Incorporating cross-sell emails into your email marketing strategy has many benefits. Here are the main reasons why you need to consider creating emails with complementary items: Better sales value: Showing your customers products that relate to the one they’re purchasing increases the likelihood of making additional purchases and boosting your AOV. Better customer relationships: Cross-sell emails let you bring additional value to your customers and demonstrate you understand customer needs, especially when paired with targeted personalization. This leads to better customer satisfaction, Better product discovery: Cross-sell emails are an opportunity to showcase a broader range of your products and services. Thus, customers can discover new items they didn't know about or consider purchasing initially. In a nutshell, cross-sell emails can help you boost your sales and expand product awareness, maximizing a customer’s lifetime value (CLV). How to Set Up a Cross-Sell Email You can create a cross-sell email using your email marketing platform, either from scratch or by using a pre-made design offered by your ESP. You don’t really need a cross-selling email template to get the job done as any newsletter template can work. However, to make your cross-sell emails successful, you should create smart automated sequences to deliver them at the right time. Remember, you can’t send these emails without customer data. So, setting up a cross-sell workflow is the best way to start. Here’s an example from Moosend’s cross-sell workflow: You can take a look at Moosend’s workflow builder and explore the pre-made cross-sell recipes by signing up for a free trial. Also, if you want to experiment with more unique elements, you can look at the weather-based cross-sell recipe. Get your free trial Best Cross-Sell Email Examples Now that you know why you should target your email list with cross-sell campaigns, it’s time to get you inspired. Below, we’ve gathered some of the best examples to better understand how these emails work and how to start using them for your business. 1. Frontman Frontman is an innovative men’s anti-acne skincare brand specializing in fast-acting products that boost men’s confidence and mental health. This cross-sell email example was sent to members of the Frontman community to showcase three of their top products. Starting the email with bold, eye-catching text draws the reader in. By featuring their most popular products and sending them to people already interested in their brand, they increase the likelihood of existing customers making a repeat purchase. What to take away from this example: Bold headlines at the start of the email catch the reader’s attention Send cross-sell emails to your existing community Utilize your most popular products to maximize the chances of making another sale 2. Epic for Kids Epic for Kids, commonly known as Epic, is a subscription-based children’s digital reading platform. It has a vast library of books, audiobooks, and educational videos tailored to the interests of young readers. This email shows four different book recommendations for the subscriber, with the option to send the book directly from the email. The recommendations are paired with bright, colorful graphics to catch the eye. What to take away from this example: Bright, eye-catching graphics to grab the reader’s attention Quick links to the products in your email so customers can easily add them to their cart if interested Add clear product names and a short, to-the-point description 3. Dollar Shave Club Dollar Shave Club is a subscription-based service that offers men’s razors and other grooming accessories. They focus on providing high-quality shaving products at affordable prices. This campaign was sent to customers before their next Dollar Shave Club delivery, letting them add extra related products to their box. This cross-sell email example serves a dual purpose of reminding customers that their next order will be coming soon and confirming that Dollar Shave Club has the correct banking and shipping information. What to take away from this example: Strategically plan the timing of your email delivery Add a link to your entire store in case customers want to order something not included in your email Couple your cross-sell emails with other information to bring even more value to your customers 4. MacPaw MacPaw is a software development company specializing in creating innovative apps for Apple devices, such as encryption, VPN, and file clean-up apps. This post-purchase email was sent to MacPaw customers who downloaded their file clean-up app, CleanMyMac X, asking them to complete a survey with their feedback about the tool. MacPaw cleverly used this feedback request as an opportunity to put some of their other apps in front of existing customers by offering a 30% discount on different apps in their store. What to take away from this example: Pair your cross-sell emails for existing customers with other email marketing campaigns, like review and feedback requests Offer discounts on other products and add urgency with limited-time offers Use social proof, such as testimonials, to make your messages more convincing 5. Restream Restream is a streaming platform that enables content creators to simultaneously broadcast live video content over multiple platforms and social media channels, including YouTube, Twitch, Facebook Live, X, and more. In this cross-sell email example, Restream contacted existing customers to show them new services they might be interested in. They also added a link for the customer to upgrade their current package, neatly combining cross-selling and upselling all in one email. What to take away from this example: Let customers know about new products that are related to their existing services Don’t be afraid to combine your cross-sell and upsell emails Track your email performance and perform certain optimizations to increase conversion 6. ASICS ASICS is a Japanese footwear, apparel, and sports equipment corporation, known for its running shoes and the wide variety of athletic apparel they produce. This email utilizes cross-selling differently from the others we’ve seen, using a cross-selling section inside an abandoned cart email. Such emails are sent to potential customers who added items to their shopping cart but left the website without making a purchase. ASICS opened this email by showing the customer the items they already had in their cart, followed by the options to checkout or continue shopping straight from the email. Then, some of ASICS’ related best-sellers are included at the end. What to take away from this example: There are opportunities for cross-selling in most other emails that are already part of your email marketing strategy Including a “continue shopping” link in your abandoned cart emails is a simple way to entice customers back to your shop When choosing what items to use for your cross-sell email, look at your best-selling products and go for ones that best relate to your customer’s choices Additional resources Abandoned cart emails have a whole science behind them. You need the right copy, high-quality images, great timing, and a compelling call-to-action to recover your lost sales. Here are some resources you can use to set them up more easily: Abandoned Cart Email Templates Smart Abandoned Cart Subject Lines To Boost Open Rates Cart Abandonment Stats To Reduce Your Lost Sales You can easily craft your abandoned cart emails through Moosend’s workflow editor and use the pre-made eCommerce templates to save time. Try Moosend's automation 7. Target Target is an American retail corporation and is one of the largest retailers in the United States. The brand owns and operates a significant chain of hypermarkets and discount stores countrywide. This email was sent as part of Target’s “Weekly Ad” email campaign, and the customer was notified that two clothing items they viewed were discounted to a special price. Like our previous example, Target included other options similar to the tank top and chinos that the customer viewed. What to take away from this example: Specials make for an excellent opportunity to target your customers with products they are interested in and/or related ones If you have a clothing brand, show customers other products that align with their taste to increase the likelihood of them making another purchase 8. Harry’s Harry’s is a New York-based shaving equipment and men’s personal care product retailer. They’re well known for their monthly subscription service. Harry’s sent this email to their existing customers when they launched two new shaving products – a shaving gel and aftershave. Unlike some of the other cross-sell email examples on this list, Harry’s is very short and to the point, using only one visual that takes up most of the space and short email copy. Despite its length, it includes all the information a customer needs about the new products, injects a bit of humor, and guides the recipient to a “Shop Now” call-to-action. What to take away from this example: Cross-selling emails don’t need to be long. A short and clear message will do the trick Simple but bold product photography is a great way to showcase new products If it fits your brand guidelines, humor can help you relate to the customer 9. Huckberry Huckberry is an online retailer that curates clothing, accessories, and gear, focusing on outdoor and adventure-inspired lifestyle products. Here, we have an order confirmation email with cross-selling elements. At the end of the email, Huckberry included three “trending” items from their catalog that match the color scheme of the product the customer purchased. This example again shows that cross-selling can be included in virtually any email in your email marketing strategy. What to take away from this example: Cross-selling in order confirmation emails is an excellent way to show customers other products they may have missed on their first look through your online store Be creative with your product recommendations–just because the recipient probably doesn’t want more mugs doesn’t mean they’re not open to an add-on in a similar color scheme 10. ShopRunner ShopRunner is a membership-based online shop that partners with retailers to provide fast and convenient shipping options. It has a similar setup to Amazon Prime. This cross-sell email example starts with a bit of flattery (“You’ve got great taste! ”) and reminds the customer of the perks involved in their membership should they make a purchase. Then, it shows a recently viewed item and other similar and related shapewear items. This is a good strategy as it offers different colors and styles to the viewed item, which may be closer to what they’re looking for. What to take away from this example: Don’t just offer related products in your cross-sell emails. The same item in different colors and styles can also be beneficial if the customer hasn’t purchased the item yet Use compelling copy with actionable language to intrigue the recipient When Should You Send a Cross-Sell Email? Understanding your customer lifecycle and identifying cross-sell opportunities is critical to establishing when to send emails. To do this well, you can take advantage of: customer data and behavioral insights like browsing activity (what products or categories they viewed) past purchase history engagement metrics (like adding an item to their wishlist or cart) Once you have this information, you can look for patterns and determine when customers will be most receptive to cross-selling offers. This could be a few days or weeks after a purchase or when they’ve shown interest in products but have not made a purchase yet. Then, you can segment your customer base to target specific groups with personalized recommendations. It’s essential to consider the day of the week, how close it is to payday, and seasonality to maximize cross-sell effectiveness. Ensure you set goals for your cross-selling campaigns and continually assess, refine, and improve your approach based on performance metrics like open rate and conversion rate. Cross-Sell Email Strategies & Best Practices Now that we saw some great cross-sell email examples and when to send them, let's discover some good strategies to enhance the customer experience and drive more conversions. Choose the right email type Some popular approaches to cross-sell emails include: product recommendations complementary product offers bundle deals Also, if you use a product recommendation tool you will manage to create personalized suggestions based on similar taste analysis and customer behavior. Product recommendations are part of every smart email marketing service. So, if you already have one, you can proceed to the next tip. If not, you can take a look at our best email marketing services post to make an informed decision. Create compelling subject lines Your subject lines are vital in any email marketing campaign as they are the first thing your customer will see. Adding personalization (such as the customer’s name), a sense of urgency (i. e. , last chance to buy), and other benefits are vital to crafting a successful subject line. Here are some additional resources to help you out: Original Ecommerce Email Subject Lines Best Email Subject Lines For More Clicks Also, you can use a free subject line tester like Refine to optimize your creations, receiving valuable insights to improve your open rates. Personalize your email content Adding personalization to your subject lines is a great way to get more opens. However, if you want the best results, you need to tailor your messaging to resonate with the recipient's preferences and needs. Email personalization will take advantage of your customer data to create fully personalized offers that will not only show your audience that you care about them, but also give you better click-throughs. Have clear, persuasive CTAs A great CTA should direct recipients to complete their purchases quickly and easily. Here’s how to do it: Use actionable language Make them short and valuable Add bright colors to attract attention Also, place them strategically in your email design to get the best possible results. For example, placing your CTA button on top of your email will get noticed immediately. Just make sure you use some compelling email copy to highlight the value of your message. Moreover, for longer emails with multiple images, consider using duplicate CTAs. This way, your recipient won’t have to scroll through to find it. Leverage customer segmentation Apart from email personalization, use customer data to split your audience into segments based on demographics, browsing behavior, and previous purchases. Then, tailor your cross-sell offers to each segment's interests for better engagement and conversions. A dedicated segmentation tool will allow you to create effective customer segments based on information that updates in real time. Measure email performance Measure your campaign performance to optimize it for better results. Use your ESP’s tracking and reporting tools to collect insights into key performance metrics like open rates, click-through rates, and conversion metrics. By monitoring your metrics, you’ll understand more about customer behavior, identify trends, and refine your cross-sell strategies to maximize your return-on-investment and continually improve. Take advantage of AI Lastly, AI has become a massively beneficial tool for marketing automation across various industries, and cross-selling emails can benefit from it, too. You can use AI content authoring tools, eCommerce AI, smart product recommendations and subject lines testers to optimize your content strategy, save time and produce even more relevant content with a simple click. Ready to Create Your Next Cross-Selling Email? Mastering cross-selling emails is essential for businesses to improve customer engagement and retention, drive revenue growth, and create more loyal customers. You can create compelling email campaigns with high conversion rates by leveraging strategic segmentation, AI-driven insights, and tailored recommendations. Aim for continuous performance analysis to refine and optimize your strategy and ensure your cross-selling efforts are effective and impactful as the market changes. If you want to create your first cross-sell sequence and email, you can sign up for a free Moosend account and take the workflow builder and email editor for a spin. Frequently Asked Questions (FAQs) You may still have a few questions. We’ve gathered some FAQs to clear them up. 1. What is the best subject line for a cross-sell email? The best subject lines for a cross-sell email will include personalization, a sense of urgency, and benefits to the recipient. You can run A/B testing on your subject lines to find which ones work best for your audience segments. 2. How can I write an effective cross-sell email that customers will respond to? Start by segmenting your audience to target specific groups, then tailor your content to customer preferences, highlighting the benefits of your complementary products. Use persuasive language and clear CTAs, leverage AI for intelligent recommendations, and analyze the performance to tweak your strategy if needed. 3. When should you send a cross-sell email? You should send a cross-sell email shortly after a customer makes a purchase. Consider sending cross-sell emails during key moments in the customer lifecycle, such as post-purchase follow-ups, subscription renewals, or when launching new related products. 4. What is a cross-selling example? A good cross-selling example is recommending a laptop case to a customer who has just purchased a laptop. Another example is suggesting a matching belt and shoes to someone who bought a suit. These recommendations enhance the customer’s purchase by offering complementary products that add value to their initial choice. --- ### 10 Best Email Marketing Software For Small Businesses [2025] > Looking for the best email marketing software for small businesses to reach and convert your audience? Check out our brief reviews. - Published: 2024-07-05 - Modified: 2025-04-25 - URL: https://moosend.com/blog/email-marketing-software-for-small-business/ - Categories: Email Marketing, Software - Levels: Beginner Email marketing is vital in today’s competitive digital marketing world, so users and business owners are right in searching for the best email marketing software for small businesses. For a business to grow, the right tools are needed to automate repetitive tasks, acquire new customers, and build strong customer relationships. In this article, we’ll focus on 10 tools that can help you boost your email marketing efforts and scale your business. Disclaimer: The information is accurate as of June 2024. How To Choose the Best Email Marketing Software for A Small Business Small businesses and newly established startups often need to do more with less to streamline their marketing initiatives. They require a service that’s easy to use to master it quickly. Here are the main points to look for before selecting email marketing software: Cost-effective plans Email templates Audience segmentation options Forms and landing pages Marketing automation Variety of integrations Customer support If you have more requirements, visit the feature page of each platform and see if you can check that extra box. Best Email Marketing Services for Small Businesses: Comparison Table Let’s look at the top email solutions for a small business in terms of pricing and unique features. Free Plan/Trial Pricing Best Feature Moosend Yes (30-day free trial) $9/month Powerful drag-and-drop editor with advanced functionality Mailchimp Yes (limited) $20/month Pre-built automation journeys Constant Contact 14-day trial $12/month Event management options MailerLite Yes $10/month Sell digital products and subscriptions Brevo (Sendinblue) Yes (limited) $9/month SMS and WhatsApp campaigns GetResponse 30-day trial $19/month Conversion funnels AWeber Yes $15/month Efficient landing page builder HubSpot Yes $20/month All-in-one solution with CRM Klaviyo Yes $20/month Marketing automation capabilities ActiveCampaign 14-day trial $19/month Huge variety of automation templates Top Small Business Email Marketing Software by Use Case Moosend – Best affordable email marketing software for small businesses Mailchimp – Best for pre-built customer journeys Constant Contact – Best for event management MailerLite – Best for simple email marketing Brevo (formerly Sendinblue) – Best for multi-channel marketing GetResponse – Best for effortless A/B testing AWeber – Best for creating landing pages HubSpot – Best all-in-one marketing platform Klaviyo - Best for eCommerce businesses ActiveCampaign – Best for more advanced automation Let's compare the above small business email marketing software in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Powerful drag-and-drop editor with advanced functionality Moosend is an excellent choice for small businesses seeking an affordable email marketing service. It stands out due to its diverse range of advanced features as well as its easy-to-implement automation. The platform has a modern UI and a fast drag-and-drop builder that allows you to craft stunning email newsletters in minutes. The email template library has more than 100 professionally designed templates that can be customized to match your brand and style. Moosend offers advanced email automation tools, enabling you to automate marketing campaigns, segment your email list, and deliver highly personalized email content to engage your audience. The visual workflow builder makes even sophisticated journeys effortless to create. With Moosend, you can preview your campaigns on various devices, ensuring they always appear flawless. For maximum results, you can conduct spam and delivery tests to enhance your email deliverability. With an impressive sender reputation of 98%, you can rest assured that your contacts receive your messages. Last but not least, the platform features real-time analytics that are easy to read and A/B testing capabilities to optimize your marketing strategy. Pros User-friendly experience with a minimal learning curve AI powerful generated tools to write better content and subject lines Impressive deliverability score of 98% to rest assured that your emails are delivered Scalable pricing plans with unlimited emails 24/5 responsive customer support team Robust real-time analytics Cons No direct CRM solution Limited form design features No free plan available Best Features User-friendly drag-and-drop email editor Responsive email newsletter templates AI writing assistant Easy-to-implement automation with pre-built journeys List segmentation tools and audience tagging Signup forms and landing pages Transactional emails 24/5 live chat and email support Integrations with many popular marketing apps Pricing Moosend’s paid plans are cost-efficient, starting at $9/month with unlimited emails, signup forms, landing pages, and more. Sign up for a Moosend account or request a free trial to test the platform’s full functionality and see if it fits your needs. 2. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Pre-built automation journeys Mailchimp is a well-known email marketing platform that offers a complete suite of digital marketing tools. First, the platform has a robust email editor that enables effortless campaign creation. While it may be overwhelming for first-time users, it is fast and sports various advanced functions. Overall, Mailchimp excels in automation. It has various pre-built automation templates that are handy and enables users to craft multi-step journeys. Whether you want to create complex onboarding sequences or simple drip campaigns, Mailchimp is an ideal solution. To target your audience better, Mailchimp lets you manage your contacts using groups, segments, and/or tags. Furthermore, you can boost lead generation with its customizable landing pages and signup forms. Finally, the tool offers cross-device email testing to find out which elements work best for your audience. We were also impressed with the sheer number of integrations available, with apps like Shopify, WordPress, Magento, and more. Pros Complex automation sequences to nudge your customers at the best timing Seamless integrations with eCommerce websites such as Shopify Perfect solution for inbound marketing and lead generation Robust analytics and great reporting capabilities Cons Rigid pricing structure, not suitable for businesses with limited budget If you choose a free plan, you don’t get access to customer support The tool can be a little overwhelming for new users Best Features Powerful automation options A/B testing Customizable forms and landing pages CRM tool Creative Assistant that enables you to send stunning emails Pricing Mailchimp’s paid plans start at $20/month, giving you personalization, optimization tools, and enhanced automation features. There is also a limited free plan to test the platform, which includes 500 contacts and 1,000 monthly email sends. However, payment information is required for a free trial of the service. Read the Mailchimp review 3. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event management options Constant Contact is a fast-growing email marketing service with great solutions for small businesses. The platform has a simple and user-friendly email editor that allows you to craft new campaigns or customize the available templates with ease. Moving on to contact management, Constant Contact has its own CRM solution, so you can store everything there. To personalize your campaigns, you can create segments or tag subscribers. There are also auto-generated segments, but the tool doesn’t offer “if/then/else” logic which is needed for advanced personalization. As for email automation, Constant Contact features basic autoresponders, drip email campaigns, and an automated resend feature for non-openers. You can also conduct A/B testing, but only for your subject lines, unlike other Constant Contact alternatives. We kept the best feature for the end. Users will appreciate the service for its event management options. With the RSVP tool, you can promote events like webinars, online courses, and more, by collecting responses straight from the email. Pros End-to-end event management options Very user-friendly platform and email editor Advanced audience segmentation and list segments Broad list of integrations to streamline your marketing strategy Cons Sometimes the platform can get unresponsive Limited A/B testing capabilities Some email templates look outdated Best Features AI content generator Event invitations, surveys, coupons, and polls Instagram and Facebook ads and insights Native CRM solution SMS and social media marketing Integration with popular eCommerce platforms and more Pricing Constant Contact’s paid plans start at $12/month giving you the essential email and social media tools. While there is no free plan, Constant Contact offers a 14-day free trial to try the platform. Read our Constant Contact review 4. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products and subscriptions MailerLite is another great email marketing solution for small businesses with a limited budget due to its affordable pricing model. You get a beginner-friendly email editor with interactive content blocks and an HTML editor if you aim to build custom campaigns. Plus, the software has an AI writing assistant and subject line generator that is very handy. With MailerLite, you can build advanced marketing workflows with an intuitive automation builder. You can automatically deliver personalized messages to the right people using various triggers and utilize the auto-resend feature to give subscribers an extra opportunity to connect with you. The platform equips you with customizable signup forms and landing pages to acquire new leads and convert them into paying customers. Plus, landing pages can be A/B tested to ensure maximum results. If you have a growing business, you may find their website builder useful. MailerLite’s unique feature though, is its ability to sell digital products and subscriptions via its Stripe integration. Overall, you get ample functionality at a fair price. Pros Affordable pricing model for small businesses User-friendly automation builder and auto-resend features ECommerce builder and Stripe integrations to sell your digital products Cons Long approval process for business plans No design and spam testing features Basic reporting and analytics features Best Features Intuitive drag-and-drop email builder Multi-trigger email automation Email delivery by timezone Integration with Shopify, WooCommerce, Stripe, etc. Unsubscribe page builder Website builder Pricing MailerLite’s pricing starts at $10/month, providing you with generous functionality like dynamic emails, an unsubscribe page builder, and a website builder. Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails. Read MailerLite's review 5. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best feature: SMS and WhatsApp campaigns Brevo (formerly Sendinblue) is a complete marketing platform combining the power of email marketing with SMS. The platform is easy to use, and the drag-and-drop editor helps even beginners create and deliver stunning email marketing campaigns. As for automation features, Brevo allows you to set up all kinds of automated workflows, from welcome email series to abandoned cart emails. What’s more, it’s possible to automatically segment contacts according to behavior, interests, and other attributes. In this way, you can deliver unique offers that attract attention and personalized product recommendations. Furthermore, the platform’s AI algorithm helps you deliver email campaigns at the best time to ensure optimal deliverability. Moreover, you get customizable signup forms and landing pages to fuel lead generation. The landing page builder is great when compared to other Brevo alternatives. Pros SMS and WhatsApp campaigns for omni-channel marketing Beginner-friendly email editor and UI AI-powered solutions for optimal campaigns Cons Cost-efficient plans have limited features Lack of consistent email deliverability Advanced features available only on pricier plans Best Features Modern drag-and-drop editor Advanced segmentation options SMTP relay service to deliver transactional emails and SMS SMS marketing Facebook ads Pricing Brevo’s offers various paid plans starting at $9/month for 5K emails but with limited capabilities. For instance, to remove Brevo branding you’ll need to pick a more expensive plan. There is also a free plan allowing you to send up to 300 free emails per day. Read the full Brevo review 6. GetResponse Pricing: Paid plans start at $19/month, 30-day trial Best feature: Conversion funnels GetResponse is an excellent email marketing tool for small businesses looking for ease of use and a robust set of email marketing features. Its dashboard is intuitive, and the drag-and-drop editor makes campaign creation as easy as it gets. What’s great about GetReponse is its A/B testing capabilities. You can test different subject lines, images, and layouts, as well as calls-to-action to increase click-through rates. Plus, you can sell more with less effort through automated customer journeys and get an unlimited number of emails to fuel your behavior-based automation campaigns. With the landing page creator, you can craft SEO-optimized pages for your small business to convert more visitors into customers. But the best feature among others is the sales funnels. You have some pre-defined scenarios that you can use to form an effective email marketing strategy. Pros Good solution for small eCommerce businesses Complex list segmentation options for better personalization Sales and conversion funnels to boost your leads Cons Advanced automation solutions only for high-tiered plans Needs improvement in deliverability rates Inflexible landing page builder Best Features Drag-and-drop editor with 200+ email templates AI email generator Web push notifications Website and landing page builder Contact scoring and tagging Pricing GetResponse’s paid plans start at $19/month giving you all the necessary tools for email marketing except for automation. For marketing automation or eCommerce-oriented features, you’ll need a more expensive plan. 7. AWeber Pricing: Paid plans start at $15/month, free plan Best Feature: Efficient landing page builder AWeber is another email marketing solution known for its responsive customer support team. The platform has an intuitive drag-and-drop email builder, making it easy to create engaging campaigns for your audience. AWeber is also great at automation. Its robust tools allow for personalized and targeted messaging, enhancing customer engagement and helping you build long-lasting relationships. Apart from that, this email marketing platform equips you with rich reporting and analytics to measure your campaign performance. This is immensely valuable if you want to improve your email marketing strategy. Last but not least, we were impressed with its landing page builder. You can easily create beautiful landing pages to get more email subscribers from your social media channels or make money with sales pages that enable you to collect payments at the checkout or via recurring subscriptions. Pros Great reporting and analytics tools to track email performance Sales tracking options and PayPal integration Loads of landing pages and email templates Cons Inconsistent delivery rates that can hinder email performance Lack of spam and design testing Sophisticated features are available in high-tiered plans Best Features Intuitive drag-and-drop email builder Robust automation options A/B split testing Responsive customer support Various integrations with popular tools Pricing AWeber’s paid plans start at $15/month giving you the basic tools to start with email marketing. For more functionality and increased limits, you’ll need a more expensive plan. The platform also offers a free plan allowing you to have up to 500 subscribers and send 3,000 emails/month. 8. HubSpot Pricing: Paid plans start at $20/month, free tools Best Feature: All-in-one solution with CRM HubSpot is an all-in-one inbound marketing solution with a beginner-friendly interface and robust marketing capabilities. The platform has a simple drag-and-drop email creator that’s easy to use and a few email templates to save time. HubSpot’s “superpower” is its CRM. Its integration with the marketing platform enables you to send personalized emails, track opens and clicks, and nurture leads based on their engagement. What’s more, you can segment and organize contacts easily, as well as track communication history, view contact activity, and gain insights into customer behavior. Regarding automation, you can set up workflows powered by your CRM for welcome purposes, lead nurturing, and personalized offers. Everything is straightforward, making the service a powerful tool in marketers’ hands. With Hubspot, you also get signup forms for your website and landing pages to convert your audience. Pick one of the customizable templates or start from scratch. Finally, you can have live chat and bots, as well as ad management tools. Pros Inclusive CRM and email marketing solution Perfect for lead generation and management Straightforward and advanced automation options Cons Expensive for users with basic email marketing needs A bit outdated email templates Several features take long to set up Best Features Beginner-friendly UI Robust and easy-to-implement automation Signup forms and landing pages CRM solution for contact management Live chat and bots Pricing HubSpot’s paid plans start at $20/month giving you all the necessary tools to grow your business with email marketing. However, you can use the free tools available, which are a great starting point if you’re tight on your budget. 9. Klaviyo Pricing: Paid plans start at $20/month, free plan Best feature: Marketing automation capabilities Klaviyo is one of the best email marketing solutions for eCommerce entrepreneurs and small businesses searching for an inclusive tool at a reasonable price. It offers integrations with well-known eCommerce platforms such as WooCommerce, Shopify, and Magento to help businesses build a powerful marketing engine. The platform sports three email editor types: a drag-and-drop, a text-only, and an HTML builder to craft emails using a custom code. You can also use static or dynamic content feeds to promote your product recommendations based on a customer’s behavior and activity. You can select from 60+ built-in flows, including abandoned cart emails, cross-sell/upsell campaigns, and in-stock alerts, to name a few. Klaviyo also offers top-of-the-art list management, enabling users to build customer profiles to target the right audience at the right time. The platform has an easy to interpret analytics dashboard, where you can track essential metrics, such as open rates and click-throughs. You can also access more advanced data to monitor your revenue. Pros Enriched and user-friendly email editors Marketing automation also available for SMS Great analytics and custom reporting capabilities Cons Customer support is occasionally slow at responding No spam testing available E-commerce features may take long to set up for beginners Best Features E-commerce friendly automation workflows Multi-step signup forms A/B testing SMS marketing Enhanced email segmentation Pricing Klaviyo’s pricing starts at $20/month for up to 500 customers and 5,000 email sends. If you want to combine emails with SMS, you need to get a pricier plan. It also offers a free plan with limited functionality for those who want to explore this software before purchasing it. Read our Klaviyo review 10. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best Feature: Huge variety of automation templates ActiveCampaign is a versatile email marketing and automation platform that excels in helping SMBs automate their marketing processes. Its email editor offers various templates you can customize to save time. Moving on to automation, it’s an area where ActiveCampaign shines. You can set up automation workflows using a visual builder, creating complex sequences triggered by user behavior. For example, you can automate welcome series, abandoned cart reminders, and post-purchase follow-ups. Another valuable feature is lead scoring. The platform assigns scores to your contacts based on their interactions with your email campaigns and website. This way, you can find your most engaged and interested leads and follow-up with them. Pros Complex automation sequences based on user behavior Lead management and scoring for better sales Great at email deliverability Cons Not the most beginner-friendly email marketing software for small businesses Expensive compared to other platforms No free plan available Best Features Responsive email templates Pre-built automation journeys Event tracking Time zone sending In-built CRM system Pricing Paid pricing starts at $19/month, offering basic functionality for personalized marketing campaigns. While ActiveCampaign is not a free email marketing service, it has a 14-day free trial that users can leverage to test the platform. How We Selected the Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Finding The Best Software for Your Small Business Selecting one of the top email marketing software for small businesses is no easy task. First, you need to consider your goals and your team's capabilities. A complex or very advanced tool can take time to master and block your email marketing efforts. What’s more, an expensive solution is a serious commitment when your budget is on the lower end of the scale. This is why it’s important to take advantage of any free plans or trials offered to get a clear idea of what to expect from each email marketing platform. In case you want to give Moosend a go, feel free to create an account and explore our features. Frequently Asked Questions Here’s what small business owners would like to know about this topic: 1. What’s the best email platform for a small business? Here are ten options to choose from: 1. Moosend, 2. Mailchimp, 3. Constant Contact, 4. MailerLite, 5. Brevo, 6. GetResponse, 7. AWeber, 8. Hubspot, 9. ActiveCampaign, and 10. Klaviyo. 2. Does Mailchimp have a free plan? Mailchimp has a free limited plan for up to 500 contacts and a maximum of 1,000 emails per month or 500 emails per day. 3. What should I look for in email marketing software for small business? Choose an email marketing solution with scalable and affordable pricing, premade email templates, user-friendly marketing automation and segmentation, signup forms and landing pages, integrations with a plethora of tools, and customer support. 4. Can I manage multiple lists with email marketing software? Yes–most email marketing software like Moosend and Klaviyo offer advanced audience management tools, enabling businesses to send highly targeted campaigns to subscribers. 5. What is the most cost-effective email marketing software for a small business? Moosend has affordable and scalable plans for small businesses, powered by advanced tools to help you streamline an effective email marketing strategy. MailerLite is a good choice, too. --- ### 9 Best Free Email Marketing Services Reviewed [Update 2025] > Discover the best free and paid email marketing services, see how they compare, and find the best option for your business. - Published: 2024-07-03 - Modified: 2025-05-07 - URL: https://moosend.com/blog/best-email-marketing-services/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Looking for the best email marketing services can be extremely challenging. To find the service that will best suit your business needs, you need to go beyond a simple overview of the features. You need to discover if tools have any compromises in ease of use, affordability, and flexibility for when your business grows. In this blog post, we've handpicked the best email marketing platforms and reviewed them so you can determine which one is the best fir for your business. Disclaimer: The information below is accurate as of June, 2024. What to Look for in an Email Marketing Service When evaluating email marketing software, it's important to focus on the following key areas: Ease of use: The platform you select shouldn't make your life difficult (so ideally it needs to have a minimal learning curve). What's more, it should have drag-and-drop functionality, pre-made template designs, and various layouts to structure your campaigns. Automation features: Automated workflows are essential to eliminate manual tasks and keep your audience engaged. Transactional emails, triggered emails based on activity, email scheduling, and lead scoring are among the top things to look for. Audience segmentation: Success comes by delivering the right emails to the right people at the right time. Being able to group subscribers based on their similarities/interests and target them with personalized campaigns is key. Email deliverability: The tool you select should be able to deliver your email right into the inbox and not the spam folder. Not all email marketing services have the same deliverability rate. You can consult deliverability tests for extra insight on each tool. Customer support: At some point, you'll find yourself stuck or unable to find the solution you need. Quality support is crucial to overcoming technical problems, whether it's email, live chat, or phone support. Affordability & scalability: Just because your list is small now, it doesn't mean it will always be that way. Costs can quickly rise the more your subscriber base grows, especially when there are hidden fees attached. Solutions with transparent pricing are preferable. Best Email Marketing Solutions by Use Case Moosend - Best for small businesses HubSpot - Best for email list management ActiveCampaign - Best for advanced users Constant Contact - Best for beginners Mailchimp - Best for newsletter design Brevo - Best for mass emailing and SMS marketing AWeber - Best for A/B testing MailerLite - Best for tracking email campaigns Benchmark Email - Best service with multilingual customer support Best Email Marketing Services: Comparison Table With a return on investment (ROI) of $42 for every $1 you spend on email marketing, selecting the best email marketing software for your business becomes crucial. Below you'll find a quick comparison of the top email marketing software with their best features and pricing: Pricing Free Plan/Trial Key Features Moosend $9/month 30-day free trial Advanced audience segmentation HubSpot $20/month Yes Powerful CRM tool ActiveCampaign $19/month 14-day trial Event tracking options Constant Contact $12/month 14-day trial Event invitations management Mailchimp $20/month Yes Multi-step custom workflows Brevo $9/month Yes SMS marketing options AWeber $15/month Yes Email testing across devices MailerLite $10/month Yes Open rate by location Benchmark $15/month Yes User-friendly email editor Now, let's take a more detailed look at the best services to help you scale your business quickly. 1. Moosend - Best Email Marketing Software For Small Businesses Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Unique feature: Advanced audience segmentation Pros Advanced but easy-to-implement automation High email deliverability Affordable pricing Cons No free plan Forms could have more customization options Moosend is the best email marketing service for small businesses due to the variety of features that it provides at a very low cost. It has a minimal learning curve, so it's ideal for both pros and beginners. To create your email campaigns, the tool has an intuitive drag-and-drop builder and a variety of responsive email templates you can fully customize. Not only that, but Moosend also lets you preview your campaigns on different devices to always look pristine. The email builder was recently redesigned, so it looks modern and user-friendly. When you send your email marketing campaigns, you can run spam and delivery tests to ensure that your contact list gets your messages. This way, you won’t have to worry about the spam folder and your email deliverability since Moosend has a sender reputation of 98%! With Moosend as an email service provider, you also get advanced email automation tools to automate your marketing campaigns, segment your email list, and deliver hyper-personalized content to convert your audience. Automation workflows are easy to implement. The real-time analytics and reports will also help you measure your email performance to optimize your marketing strategy. Overall, Moosend gives you access to powerful features and a clean user interface to scale your email marketing strategy. Moosend Features Intuitive drag-and-drop editor to design stunning newsletters Customizable email newsletter templates List segmentation tools to target your subscribers effectively Landing pages and subscription forms to boost lead generation Robust reporting and analytics tools Integrations to connect your favorite apps and increase your efficiency Further reading: For more about the platform, you can read Forbes’ full Moosend review. Pricing Pricing starts at $9/month for 500 subscribers, with the full range of features and unlimited emails. There is a Moosend+ plan that lets you select add-ons. You can also create a free account (no credit card required) to test the platform at your own pace. Try Moosend for free 2. HubSpot - Best Software For Email List Management Pricing: Free plan, paid plans start at $20/month Unique feature: Powerful CRM Pros Great onboarding Straightforward platform for marketing, sales, and support Powerful CRM (great list management) Cons Limited automation options on free and Starter plan Overwhelming for beginners Expensive pricing plans HubSpot is a popular all-in-one marketing platform that gives you all the tools you need to grow your business. It is also one of the best free email marketing services since you get a free CRM, alongside a landing page builder, forms, meeting scheduler, and live chat tool. The true power of the HubSpot email marketing tool comes from the CRM, which allows you to automatically log all of your contacts’ information as well as their interactions with your business. You can then use this data to deeply personalize your emails. HubSpot’s email marketing platform offers a few extra tools to help you grow your email list. You can easily set up a landing page with a signup form to capture new email addresses that will automatically be added to your CRM. Other tools include live chat and bots, ad management, and ticketing software. The more advanced features include powerful automation workflows that allow you to create custom autoresponders and automate your marketing funnel from beginning to end with a wide variety of triggers. Hubspot Features Personalization tokens to tailor your emails A/B testing feature to detect the winning variations CRM that logs all of your subscribers’ interactions with your business Pre-built templates that are customizable with the drag-and-drop builder Lead capture tools: forms, popups, live chat, and landing pages Integration with popular tools, including a WordPress plugin Pricing HubSpot’s free plan lets you send up to 2,000 emails per month. To send more emails, unlock advanced automation and personalization features, and gain more access to signup forms and landing pages, paid plans start at $20/month for 1,000 marketing contacts. 3. ActiveCampaign - Top Email Automation Platform for Advanced Users Pricing: Paid plans start at $19/month, 14-day free trial Unique feature: Event tracking options Pros Powerful marketing automation Great integration capabilities Cons Overwhelming platform (due to the complexity of features) Expensive solution (but great functionality) ActiveCampaign is another email marketing software famous for its marketing automation. The email builder is easy to use, allowing you to create a newsletter faster than ever. Furthermore, the email marketing software provides you with various templates to make the email creation process easier. Not only that, but the platform lets you utilize your contacts in the best way possible while using ActiveCampaign’s CRM functionality. This way, you can set up appointments, DM contacts, and use labels and notes. The event tracking option is also great for monitoring specific actions taken by your contacts. When those actions send data to your email marketing platform, you can use it to personalize your email content and make your marketing messages more effective. Overall, Active Campaign offers complex automation features that are perfect for seasoned email marketers. However, if you want to create simple sequences, the tool might prove difficult to handle, unlike other ActiveCampaign competitors. ActiveCampaign Features Drag-and-drop automation builder Event tracking options that enable hyper-personalization A user interface that guides you through the process In-built CRM that makes the sales process easier Variety of integrations to increase your efficiency Further reading: For more details and insights, check out our detailed ActiveCampaign review. Pricing Despite being among the best tools for email marketing, ActiveCampaign offers a short 14-day trial. Its four premium plans start at $19/month for 1,000 contacts and offer email marketing, basic online forms, automation, and more. 4. Constant Contact - Best Email Marketing System For Beginners Pricing: Paid plans start at $12/month, 14-day free trial Unique feature: Event invitations management Pros Straightforward customer segmentation Social media marketing Cons Basic A/B testing (only subject lines) Advanced automation is available only for high-tier plans Constant Contact is another great email marketing platform and a popular Mailchimp alternative. While the email editor doesn’t have a variety of styles, it is easy to use. Personalization features are also pretty basic, whereas the tool doesn’t offer "if/then/else" logic, making this email marketing solution a good tool for beginners. Apart from its email marketing capabilities, the email platform gives you access to basic automation features, autoresponders, and subject line split testing. Despite its simple newsletter creation character, Constant Contact’s event invitation management options are what make it unique. The RSVP tool helps greatly in promoting events like webinars, online courses, and more. Moreover, Constant Contact allows marketers to get RSVP responses straight from the email they’ve sent out to their audience. This is a useful functionality that not many email service providers offer. Overall, Constant Contact is a great email marketing software to help event organizers, educators, and others get the most out of their online events. Constant Contact Features Powerful event invitations, coupons, surveys, and polls Online form builder to create and capture your leads Automated “Resend to non-openers” options Instagram and Facebook ads and insights A/B testing tool to find the winning variation Social media marketing & SEO optimization tool Further reading: For more about the platform, you can read our in-depth Constant Contact review. Pricing While Constant Contact doesn't offer a free plan, it has a 14-day trial. Nevertheless, this email marketing service provider offers three paid options starting at $12/month for 500 subscribers. 5. Mailchimp - Best Email Marketing Solution For Newsletter Design Pricing: Paid plans start at $20/month, limited free plan Unique feature: Multi-step custom workflows Pros Great email template builder Customer Journey Builder tool Cons Expensive pricing model (with hidden fees) Unfair subscriber counting (inactive/unsubscribed users still count as contacts) Mailchimp is a popular email marketing service that allows you to create emails with its drag-and-drop content blocks. While it might be a little difficult to understand at first, Mailchimp’s knowledge base is there to help you out. When it comes to increasing the success of your campaigns, Mailchimp's email platform also offers cross-device email testing to find out which elements work best for your audience. It’s worth mentioning that this email marketing tool also has a landing page builder to boost your lead generation. Moreover, Mailchimp comes with a series of automation features like its multi-step workflows that allow you to create complex onboarding series and drip campaigns for your subscribers. For eCommerce, you can also use this feature to create a welcome email or a cart abandonment automated email to engage potential customers. All in all, Mailchimp offers a plethora of great email marketing and marketing automation features. Nevertheless, it might not be ideal for new business owners who want to move their customers down their marketing and sales funnel fast. Mailchimp Features Advanced segmentation and behavioral targeting Cross-device email testing to make sure that nothing will go amiss Landing pages to increase your lead generation efforts Reporting and Google Analytics integration to track important metrics Plethora of integrations with popular applications Further reading: For more insights about the platform, you can read the full Mailchimp review. Pricing This email marketing platform has a limited free plan for 500 contacts and 1,000 emails per month. If you go over the sending or contact limit, sending gets paused. Mailchimp’s pricing starts at $20/month for 500 subscribers. 6. Brevo (formerly Sendinblue) - Best Mass Email Service with SMS Marketing Pricing: Paid plans start at $9/month, free plan Unique feature: SMS marketing options Pros SMS and WhatsApp campaigns Solid automation options Cons Added cost to remove Brevo branding from campaigns Repetitive email templates Inconsistent deliverability rates Brevo is one of those email marketing solutions that combine email and SMS marketing, allowing you to send transactional emails through email and SMS. Moreover, the platform lets you create your HTML templates through the drag-and-drop email builder. You can also benefit from Brevo’s display conditions to design email templates that will show specific content. Like the rest of our tools, this email marketing software gives you access to email automation, allowing you to configure your automated workflows. Also, you can easily segment your customers based on demographics or lead scores, and manage your email list by importing, exporting, or editing your contacts. Apart from email marketing, Brevo will also equip you with SMS and landing page features to engage with your audience and boost your lead generation, respectively. Overall, Brevo is part of our best email marketing software list due to its email and SMS marketing capabilities that enable businesses to target their audience more effectively. Brevo Features Drag and drop email editor to create your campaigns SMS marketing options to deliver SMS and autoresponder messages Landing pages to power up your lead generation A/B testing to discover which campaign elements convert better SMTP service to deliver transactional messages via email and SMS Further reading: For more about the platform, check out our detailed Brevo review. Pricing Brevo’s free plan allows you to send only 300 emails/day to unlimited contacts. Paid plans start with the Starter for $9/month, allowing 5,000 emails per month. 7. AWeber - Best Tool for A/B Testing Pricing: Paid plans start at $15/month, limited free plan Unique feature: Email testing across devices Pros AMP emails Template library for emails and landing pages Cons Charges for unsubscribed contacts Questionable deliverability AWeber is an email marketing service that can provide you with email marketing and as many integrations as you need to power up your marketing efforts. This email marketing solution also gives you plenty of automation options to create, curate, and send email marketing campaigns and targeted messages. When it comes to AWeber’s integrations, you can connect the software with some of the best eCommerce platforms like WooCommerce and Shopify, and CRMs like Salesforce. Another thing about the email marketing platform is the email testing across devices options it can provide through its integrations. This feature can be pretty useful for your business. By checking how your emails look across all email clients and devices, you’ll pretty much make sure nothing will get clipped. AWeber’s features can more or less ensure the quality of your email and how well it looks. AWeber Features Email testing across devices Newsletter signup forms to up your marketing game List management and segmentation options Plethora of integrations to boost productivity Web push notifications Pricing This emailing service has a free plan for 500 subscribers and 3,000 email sends per month. AWeber’s pricing starts at $15/month for up to 500 subscribers. 8. MailerLite - Best Tool for Tracking Email Campaigns Pricing: Paid plans start at $10/month, free plan Unique feature: Email open rate by location Pros Generous free plan Multivariate testing Cons Expensive to get its more advanced functionality No pre-made newsletter templates on the free plan MailerLite is a top-notch email marketing service for SMBs since it has the most straightforward UI and advanced features to cover your needs. The HTML editor, rich text, and drag-and-drop editor will help you create amazing email campaigns for your business in a few minutes. If you don’t feel like creating something on your own, you can also use MailerLite’s email templates to create cool email newsletters. This email marketing tool will also provide you with extra features, including automation, contact tagging, and list segmentation. The best thing, though, is its open rates by location feature that not too many email marketing services have, which can help you optimize your overall marketing plan. MailerLite Features Custom HTML editor Signup forms to increase your newsletter signup Multivariate A/B testing Variety of integrations, including WordPress Unsubscribe page builder Further reading: For more information about the tool, check out our detailed MailerLite review. Pricing For small businesses that want to send up to 12,000 emails per month to 1,000 subscribers, the free plan will be just fine. If not, MailerLite’s paid plans start at $10/month with core functionality. 9. Benchmark Email - Best Service With Multilingual Customer Support Pricing: Paid plans start at $15/month, limited free plan Unique feature: User-friendly email editor Pros Intuitive email editor Landing page builder Cons Deliverability isn't great Charges for file storage Benchmark is among the email marketing providers that offer multilingual customer support and a simple drag-and-drop email editor. Through the email builder, you can edit your elements by clicking on them, while the built-in image editor allows you to find and add pictures on the spot. What’s more, as a simple email marketing service, Benchmark will give you access to essential personalization to increase your click-through rates. The “preview email” function can also be quite useful; however, it doesn’t have a mobile device preview. When it comes to automation, the email marketing service gives you some basic trigger-based emails that are also available on the free plan. Nevertheless, to get access to more advanced automation features, you’ll need a premium plan. For other similar options, you can take a look at our dedicated list of Benchmark Email alternatives. Benchmark Features Clean drag-and-drop email builder to create newsletters A. I. copywriting tool List management and tools to promote your list hygiene Basic automation that gets triggered by email engagements Live chat, email, and phone support in different languages Pricing This email marketing platform has a free plan that allows 3500 emails per month for up to 500 contacts. The free plan is also heavily limited feature-wise. Paid plans of Benchmark Email start at $15/month for 500 subscribers, giving you access to all the features and 7,500 monthly emails. What Limitations Do Free Email Marketing Services Have? Usually, free email marketing services impose limits on the number of subscribers you can have or the email campaigns you can send. Sometimes, ESPs have restrictions on both. On top of that, free email services restrict access to some premium features. For example, it's hard to find advanced email automation or detailed reporting in free email marketing services. It's also very common for email newsletter services to put their own branding at the bottom of your campaigns, usually in the footer. Finally, if you also want to deliver transactional emails, then this feature is usually found on paid plans rather than free plans or trials. Additional Resources If you're looking for more resources before making your decision, you can check these out: Best email automation software Best email marketing tools for small businesses Looking For The Best Email Marketing Services To Scale Your Business? Email marketing is one of the most profitable marketing channels out there, and with the right tools, you can get your business to higher heights. Fortunately, most email marketing tools have a free trial that you can start with if you're not yet ready to commit fully. In any case, choose smartly and opt for a tool that provides advanced features at an affordable price, without requiring eons to master it. So, don’t forget to tell us about yours in the comments below, share the knowledge and, if you've already decided, sign up for a Moosend account and give our marketing platform a try! Frequently Asked Questions (FAQ) We've gathered some of the most frequently asked questions when it comes to email marketing services. So here they are: 1. What are email marketing services? Email marketing services are dedicated tools that allow marketers to reach, engage, and convert their target audience through email newsletters, subscription forms, landing pages, and more. Also, an email marketing service has to be able to send bulk emails without any compromises in email deliverability. 2. What is the best email marketing service? The best email marketing service for your business is one that fits your needs, budget, and goals you need to achieve. Some great email marketing services to consider based on affordability and advanced features include Moosend, MailerLite, ActiveCampaign, Mailchimp, and GetResponse. 3. Can I start email marketing for free? Yes. All email marketing services mentioned above have a free plan or free trial available that lets you start email marketing straight away. However, free plans are usually limited in terms of features and monthly email sends. As such, a paid plan is advisable after you've tested the platform and decide it's the right fit for your business. 4. Why should I use an email marketing service? Using Gmail, Outlook, and Yahoo! Mail for your business may look ideal, but these services aren’t suitable for sending bulk emails. Your campaigns may be flagged as spam and your deliverability rates will be low. Dedicated email marketing tools, on the other hand, are specifically designed to deliver mass emails without any problems, while they are also equipped with features like A/B testing, personalization, and automation. --- ### Leveraging CSA’s Complaint Metrics To Enhance Email Deliverability: A Deep Dive Into Moosend's Approach > Learn how we leverage complaint metrics and Certified Sender Alliance (CSA) Monitoring tools to ensure better email delivery rates. - Published: 2024-07-01 - Modified: 2024-12-26 - URL: https://moosend.com/blog/csa-complaint-metrics/ - Categories: Email Deliverability - Levels: Advanced At Moosend, ensuring optimal email deliverability isn't just a goal—it's a commitment backed by robust tools and methodologies. With access to the Certified Sender Alliance (CSA) Monitoring tool, we've empowered ourselves to proactively address potential deliverability challenges for our clients. One of the key metrics we used to achieve that was the complaint rate, a critical indicator that helps us pinpoint areas for improvement and maintain our clients' sender reputations. In this post, we'll see how exactly we leveraged this specific metric to improve email deliverability. Understanding Complaint Metrics Complaint metrics provide invaluable insights into how recipients perceive and interact with email campaigns. You can easily calculate it using the formula below: At Moosend, we closely monitor the complaint rate of each client. A complaint rate exceeding 0. 1% raises a red flag, prompting us to delve deeper into the client's email practices. However, through CSA’s monitoring tool, we start all investigations focusing on the high sending volume senders and complaint rates of 0. 3% or more. Combining Metrics for Comprehensive Analysis When a client surpasses the threshold, we initiate a thorough investigation. This involves analyzing various metrics and aspects of their email campaigns: Sending volume: We examine the volume of emails sent to determine if high frequency correlates with increased complaints. Opt-in tactics: We assess the client's subscriber acquisition methods to ensure compliance with best practices and legal requirements. Campaign frequency: Frequency plays a crucial role in subscriber engagement. We evaluate whether over-sending may contribute to higher complaint rates. Subscription dources: Reviewing where subscribers originate helps us validate the quality of the list and the relevance of the content. Mailbox provider reactions: Understanding how different ISPs and mailbox providers respond to our client's emails provides insights into broader deliverability challenges. How to Improve Email Deliverability Based on our findings, we offer suggestions to improve delivery and enhance overall deliverability rates: Content optimization: Suggesting adjustments to copy and email design to reduce the likelihood of triggering spam filters. Segmentation strategies: Encouraging segmentation of email lists to deliver targeted content, thereby enhancing engagement and reducing complaints. Frequency adjustments: Advising on optimal email frequency to maintain subscriber engagement without overwhelming recipients. Compliance check: Ensuring adherence to email marketing regulations and best practices to mitigate future deliverability issues. Further reading: For more, check our email deliverability best practices post. Proactive Approach and Continuous Improvement Our proactive approach extends beyond reactive measures. By leveraging CSA's Monitoring tool and complaint metrics, we not only resolve immediate issues but also implement strategies for long-term success. Collaborating closely with clients, we foster a culture of compliance and excellence in email marketing. At Moosend, the integration of CSA's Monitoring tool has enabled us to maintain high deliverability standards. By looking at complaint metrics and analyzing the data, we empower our clients to achieve optimal email performance. As we continue to evolve, our commitment to leveraging advanced tools and strategies remains steadfast, ensuring our clients' messages reach their intended audiences effectively and ethically. --- ### Ensuring Optimal Email Deliverability: How Postmastery Console Enhances Moosend’s Daily Operations > Using Postmastery's detailed reporting, we cam quickly pinpoint issues, take action, and collaborate with ISPs for optimal deliverability. - Published: 2024-07-01 - Modified: 2024-12-26 - URL: https://moosend.com/blog/optimal-email-deliverability-with-postmastery/ - Categories: Email Deliverability - Levels: Advanced Since 2017, Moosend has partnered with Postmastery, a crucial part of our daily operations. The tool provides exceptional support and has been instrumental in past migration processes. Using Postmastery Console, we can swiftly identify and resolve issues, enhancing email performance for all our clients. This collaboration ensures we maintain high deliverability standards and a strong sending reputation to benefit our clients' email campaigns and overall success. What is Postmastery Console? Postmastery Console is a specialized tool designed to optimize email deliverability and monitor email performance. It offers a comprehensive suite of reporting and analytical features that enable email service providers (ESPs) to understand and improve their clients' email campaigns. What We Can See Through Postmastery's Reporting Tool Here's what we can monitor: Deliverability Dashboard: Overview metrics: Provides a high-level view of key metrics such as delivery rates, bounce rates, complaint rate, etc. Detailed Reporting ISP-specific reports: Breaks down performance metrics by Internet Service Providers (ISPs) like Gmail, Yahoo, and Outlook, helping to pinpoint deliverability issues with specific providers. One of the things that also helps a lot is that they separate also Outlook and Office 365 email addresses as well. Bounce Analysis: Offers detailed reports on bounce types (soft, hard) and reasons, enabling better understanding and management of bounces. Spam Complaint Monitoring Feedback loops: Integrates with feedback loops to monitor spam complaints across different ISPs. Complaint reports: Provides detailed reports on spam complaints to help identify problematic sending patterns or content. IP and Domain Reputation Reputation tracking: Monitors the reputation of sending IPs and domains, using data from various reputation services. Blacklist monitoring: Checks against major blacklists and provides alerts if your IP or domain gets listed. Authentication and Compliance SPF/DKIM/DMARC reporting: Monitors the status and alignment of SPF, DKIM, and DMARC for sent emails to ensure compliance and improve deliverability. Authentication failures: Reports on authentication failures to help troubleshoot and resolve issues. Content Analysis: Spam Filter Tests: Analyzes email content to identify elements that may trigger spam filters. Content Scoring: Provides scores and recommendations to optimize email content for better deliverability. Custom Reports and Alerts: Customizable Dashboards: Allows users to customize dashboards and reports to focus on the most relevant metrics, using a very friendly filtering system. Real-Time Alerts: Configures real-time alerts for critical issues like delivery failures, blacklistings, and spikes in spam complaints. How Postmastery Helps Moosend While my intention is not to promote Postmastery, I would like to share two key ways its reporting capabilities significantly benefit Moosend's deliverability team in their daily operations. 1. Identifying authentication issues A crucial aspect of email deliverability is ensuring proper email authentication. Since Moosend headers are clear and all messages are delivered under the client’s domain name, Postmastery’s reporting helps us quickly identify when any major deliverability DNS mechanisms—DKIM, SPF, or DMARC—fail. For example, Postmastery can flag messages like: 421 4. 7. 30 Your email has been rate limited because DKIM authentication didn't pass for this message. Gmail requires all bulk email senders to authenticate with DKIM. Authentication results: DKIM = did not pass. To set up DKIM for your sending domains, visit https://support. google. com/a? p=turn-on-dkim. To learn more about Gmail requirements for bulk senders, visit https://support. google. com/a? p=sender-guidelines. ffacd0b85a97d-3675a0f0d4bsi3823483f8f. 455 - gsmtp and 421 4. 7. 27 Your email has been rate limited because SPF authentication didn't pass for this message. Gmail requires all bulk email senders to authenticate with SPF. Authentication results: SPF with IP: = did not pass. To set up SPF for your sending domains, visit https://support. google. com/a? p=setup-spf. To learn more about Gmail requirements for bulk senders, visit https://support. google. com/a? p=sender-guidelines. ffacd0b85a97d-3675a0f957asi3886342f8f. 606 - gsmtp By isolating a few bounced messages in Postmastery Console, we can identify all affected senders. Then, we promptly inform them of the necessary actions to rectify these issues, helping them boost both delivery and deliverability rates. 2. Isolating MPBs and Investigating Specific Senders How many of you have encountered the following bounce reason in the past week, month, or even year? 421 4. 7. 0 Messages from XXX. XXX. XXX. XXX temporarily deferred due to unexpected volume or user complaints - 4. 16. 55. 1; see https://postmaster. yahooinc. com/error-codes I bet some of you see this every day. However, with Postmastery’s Console tool, we can isolate the specific IP pool or IPs affected and review the history of those IPs and the senders associated with them. The Console provides detailed insights including: Sender details: Names and email addresses of the senders. Sending volume: Volume of emails sent per day, month, or week to detect any unusual spikes. Complaint metrics: Number of complaints received. These clues, when combined effectively, provide a clear picture of the IP’s performance and identify which senders are impacting it. In such cases, we investigate the client’s campaigns and other relevant metrics such as unsubscribe rates, bounce rates, and how other major mailbox providers (MPBs) react to the campaigns of the specific user. If the findings are unfavorable, we place the account on hold until the client complies with our anti-spam policy. Meanwhile, we work directly with Yahoo to resolve the issue without delays. This proactive approach ensures that we maintain high deliverability standards and protect our overall sending reputation. By leveraging Postmastery’s detailed reporting capabilities, we can pinpoint issues quickly, take appropriate actions to mitigate them, and work collaboratively with ISPs to maintain optimal deliverability. --- ### Ecommerce Email Marketing Automation: Flows & Tools [2025] > Find out what eCommerce email marketing automation is, how it can benefit you, essential flows to use, and some great tools to get started. - Published: 2024-07-01 - Modified: 2025-04-25 - URL: https://moosend.com/blog/ecommerce-email-marketing-automation/ - Categories: Marketing Automation - Levels: Beginner Automated emails might sound impersonal, but they're the key to smart segmentation and personalized customer experiences. By automating your email marketing strategy, you can focus on understanding your audience better and crafting more targeted messages. Imagine streamlining tasks and significantly boosting conversion rates through automated workflows in various touchpoints—such as welcome sequences, abandoned cart reminders, post-purchase follow-ups, and personalized product recommendations. This not only puts your marketing on autopilot but also provides valuable insights into customer behavior for better segmentation and personalization. In this guide, we'll explore the benefits of eCommerce email marketing automation, essential automations and flows, and steps to set up effective email marketing automation flows for eCommerce success. What is Email Marketing Automation for Ecommerce? Ecommerce email marketing automation is the use of software to put email marketing tasks, like sending targeted messages based on customer actions on autopilot. It saves time, reduces manual work, and helps create personalized campaigns for a better customer experience. Email automation is used for transactional, promotional, and marketing email campaigns and helps eCommerce brands scale their email marketing strategies as their company grows. What Are the Benefits of Ecommerce Email Automation? Adding automation to your email marketing strategies lets you send in-depth, comprehensive email marketing campaigns without the need for extra resources. Here are the most important benefits to consider. More personalized content By using automation software, you can quickly boost your conversion rate with more personalized content targeted to the right people at the right time. According to research, 80% of consumers are more likely to purchase after a personalized experience. Source For example, you can create automation workflows that trigger emails recommending related products, reminding customers about restocking or items still in their cart, and sending shipping confirmation emails, thus delivering more value to your customers. Fewer repetitive tasks Creating automated workflows to handle repetitive tasks like sending welcome emails and monthly newsletters gives your marketing team their time back so they can focus on the things that need a human touch. Plus, you can increase the efficiency of your email marketing strategy by building specific workflows or using pre-made recipes. For example, you can set up flows using customer data to enhance your personalization. And since everything will be automated, you’ll reduce the chance of human error in your email campaigns. Improved customer insights for upselling and cross-selling Did you know that marketing automation will help you gather more insight into your customers, beyond their demographics? Apart from this information, you can gain data about browsing history, past purchases, and interests, and use it to optimize your upselling and cross-selling strategies. Let’s say your company sells stationery. You could set up a workflow for customers who purchase a new diary that will send them a cross-selling email campaign that recommends pens and journal stickers. Best Ecommerce Email Marketing Workflows Now that we have seen the benefits, let’s explore some essential eCommerce email marketing automations and flows for marketing and transactional emails to help you kick off your automation strategy. 1. Welcome series First impressions matter, so make a good one with an automated welcome email. Warmly greet your new subscribers, introduce your brand, and showcase products relevant to their interests. Plus, it's easy to set up, and you can benefit from sending a timely email right after a subscriber signs up. Check out the example below of an automated welcome email sequence: You can even build additional emails into the welcome email sequence that will automatically be sent to your new customers at intervals of your choice. Additional resources Need some guidance on what to include in your welcome email? Check out the following guides for tips and inspiration: Welcome Email Templates To Boost Engagement Welcome Email Examples You Need To See 2. Abandoned cart reminders Cart abandonment is when a potential customer adds items to their shopping cart but leaves the website without purchasing anything. It is a big source of potential revenue that you can often recover using an abandoned cart email sequence. To encourage customers to return and complete their purchase, you can incorporate special offers, discount codes or coupons, and urgency triggers, like mentioning low stock, into your abandoned cart emails. Plus, you can pair abandoned cart campaigns with product recommendations to boost your average order value (AOV). Here’s an example of an abandoned cart email sequence: If you need inspiration for your abandoned cart email content, Moosend offers cart abandonment email templates that you can customize to suit your brand through a user-friendly, drag-and-drop editor. 3. Order & shipping confirmations Keeping customers informed with immediate order confirmation emails and updating them with delivery and tracking information is an excellent way to create a good customer experience. You can automate this process by creating order confirmation templates through your workflow builder, activate them and deliver the right information when customers make a purchase. Here’s a pre-made template you can use to save time: Find out more Lastly, let buyers know when their order has been shipped by adding a secondary trigger to send delivery and tracking information. 4. Win-back emails Re-engagement emails, sometimes called win-back emails, are a crucial part of email marketing if you want to increase your customer retention and lifetime value and build strong relationships. They are used to reaching out to customers who haven’t bought from you in a while. The goal is to win them back by reminding them about special offers or asking for feedback. Here’s a special offer reminder recipe example: You can set up a re-engagement email sequence that sends three or four emails to lapsed customers at 24 to 72-hour intervals. Also, make sure to add a step that stops the sequence if the customer makes a purchase and send a thank you email to promote good customer relationships. Further reading You can look at the following resources for more tips: Types Of Thank You Emails For Your Customers Re-Engagement Email Examples To Revive Your Subscriber List After you get inspired, you can start planning your automated sequences. If you need a tool to put your knowledge into action, you can use Moosend’s user-friendly workflow editor by signing up for an account. 5. Post-purchase feedback requests Feedback on recent purchases is a valuable insight to have, and it’s simple to collect if you add a post-purchase feedback request sequence to your email marketing automation strategy. You can even add this step to your order and shipping confirmation workflow. Simply add an extra trigger at the end of the sequence to send a feedback request email at an interval that makes sense for your business. Take the projected delivery time into account when choosing your interval as you don’t want to send a feedback request to a customer who hasn’t yet received their order 6. Replenishment reminders There’s nothing worse than reaching for your favorite product just to find your stash is empty. Sure, you can order a replacement right away, but you still have to wait for delivery, and do you really want to go to work without having a cup of your favorite espresso blend? Sending an automated email notification to customers who buy specific products often, such as coffee, hair products, or even food for their pets, to remind them to make their next purchase, is an excellent way of bringing extra value to them. Check out this example of a repeat purchase reminder sequence: Choose an interval that makes sense for your product. If it’s coffee, once a month will likely do. For products that your customer may not use every day, once every two or three months may work better. Figure out their buying frequency through a survey or data and use that to create smarter workflows. 7. Personalized product recommendations Sending your customers product recommendations will show them that you’re considering their interests and value their support. However, you can quickly get this wrong if you don’t personalize your recommendations. So how can you do that? Use browsing history and past purchases to suggest products that complement or are similar to what they’ve bought, or what other customers purchased after buying the same product. Product recommendations can be a standalone sequence or you can add them into other campaigns and workflows. You can find out which works best for your customers through testing and content optimization. Email marketing automation tools like Moosend offer smart product recommendations based on lookalike customers, browsing behavior, and purchase history, and use a massive database of customer interaction data to power up recommendations. You can take advantage of the powerful eCommerce AI tool to enhance your email marketing strategy with smart sequences delivered at the right time, with the right recommendation. Interested in seeing how it works? Give Moosend a try 8. Birthday & anniversary emails If you want to make your customers feel extra special, sending them a personalized email on their birthday or the anniversary of their first purchase is a surefire way to do so. And, it helps foster customer loyalty too. Celebrate the special occasion by sending an exclusive offer with a personalized message and automate the process so you can “set and forget. ” Here’s a simple birthday email sequence to do so: You can also send campaigns to your customers to celebrate your business’s birthday or launch anniversary. The sky’s the limit when it comes to celebrating. Further reading If you need extra resources to set up your anniversary emails and loyalty program, here are some helpful guides: A Simple Guide To Birthday Emails How To Create A Loyalty Program And here are a couple more sequences you can use: Anniversary email recipe Loyalty email series 9. Price drop & inventory alerts Automatically notify customers when a product they’ve viewed goes on sale or comes back in stock to boost excitement and maximize the chances of a conversion. You can personalize these alerts based on browsing behavior to make sure you target shoppers who are genuinely interested in the product, to be in with the best chance of making a sale. If you create a landing page for sale items, you can create a special offer reminder sequence to retarget shoppers who viewed them without making a purchase. 10. Website abandonment emails Sometimes potential customers abandon their browsing without making a purchase or even adding anything to their cart. In the past, this might have been regarded as a lost lead. However, with eCommerce email marketing capabilities, you can send follow-up emails to these website visitors in a bid to recover the sale. Here’s a simple website re-engagement series: Set up your email sequence to contact them a few hours after they leave your website if they haven’t returned to make a purchase since then. Offer helpful content related to the products they viewed or highlight positive reviews from other customers. 11. Weather-based recommendations While marketing campaigns have always relied on seasonality (think swimwear for summer, cozy sweaters for winter) email marketing is a more immediate and personal marketing method that allows brands to even use weather forecasts in their marketing efforts. You can create a weather-based sequence that will send product recommendations to your customers based on the weather in their area. This is very helpful during periods of extreme weather conditions when the products you recommend could be extra valuable. Further reading: Check out our blog for even more email automation examples. How to Set Up Email Marketing Automation Flows for Your Ecommerce Business Setting up your email marketing automation flows might seem complex, but we’ve put together a few steps to show you how it’s done. 1. Define your goals and target audience Before you start, make sure you have well-defined goals for your automation sequences. Think about what you want to achieve, such as recovering abandoned carts, welcoming new subscribers, or promoting new products. Next, you’ll need to segment your email list. One of the main reasons automation works so well is because it’s personalized, and the personalization starts with your audience segments. A good email marketing platform should come with automatic audience segmentation features that let you hyper-segment your lists based on the criteria of your choice and update the lists in real time. And speaking of ESPs... 2. Choose your email marketing automation platform Your email marketing automation will only be as good as your email marketing automation platform, so it’s vital you choose the one that best meets your individual needs. There are a few key things you should consider when choosing yours: Ease of use: The platform should be straightforward, and onboarding should be easy to ensure the relevant people on your team can get started with it quickly. Visual workflow editor: A user-friendly workflow builder and customizable automation templates (recipes) will save you time and effort. Integration with your online store or eCommerce platform: Your chosen email platform needs to integrate with your eCommerce store, otherwise you won’t be able to personalize your campaigns fully. Pricing: Go for an email service provider that offers scalable pricing packages and doesn’t lock automation features behind more expensive plans. You can head to our eCommerce email marketing automation tools section below to find out some great platforms you can use to get started. 3. Build your first automation flow Now, you’re ready to build your first automation flow. But how do you do it? Here are a few easy steps to follow. For this example, we’ve chosen an abandoned cart email recipe. As you can see, it already has the necessary triggers and actions. Customize your recipe: Add or delete steps based on your needs and goals. Set the interval, if needed: You sometimes need to add an interval between the trigger action and sending the email. For an abandoned cart email, an hour will do. Set the sending conditions: You don’t want to send a cart recovery email to the customer if they’ve already returned to make the purchase, so add a function to your workflow to check for this. For those who made one, you can send them thank you email. Design the email: Make sure you add personalization, an attention-grabbing subject line, and a strong call-to-action (CTA). Now that your sequence is set, you can go to your campaign editor to create your cart abandonment email. Start from scratch or use a pre-made template to save time. For more tips, you can check our newsletter creation checklist and ultimate email design guide. 4. Track and analyze your results Tracking the performance of your automation flows is vital to ensure they’re performing as expected. You can monitor this by keeping an eye on key metrics such as open rates, click-throughs, and conversion rates. A good email marketing platform will have built-in tracking features that make it easy for you to see which campaigns are doing well, and which ones aren’t. If you notice a campaign is lacking in one of the key metrics we just mentioned, you can try tweaking your subject lines, email content, CTAs, sending time, and more. 5. Test and refine your flows A/B testing your email campaigns is crucial to optimize their performance. Doing this will give you much deeper insights into your audience and allow you to make data-driven adjustments to your campaign content and automation workflows based on the results. You can test different subject lines, offers, sending time, CTAs, and more, until you find the combination that works best for your audience and has the highest customer engagement. Further reading: Check out our email marketing best practices post for more tips and tricks. Top Ecommerce Email Marketing Automation Tools to Consider To give you a hand, we collected some of the best eCommerce-oriented marketing automation platforms. Let's see them in detail. Moosend Moosend is a great option for eCommerce email marketing and marketing automation. It offers everything you need to set up your flows, create your email campaigns, and track your performance through detailed analytics. The visual editor simplifies workflow creation, letting you select from several triggers and actions to create complex sequences for your audience. Moreover, you can use the segmentation and personalization features to deliver better offers, take advantage of eCommerce AI for targeted product recommendations, and let Moosend’s generative AI capabilities save you time and effort. Best features Multi-step marketing automation workflows AI email and subject line writer Popups and landing pages Transactional emails Flexible email API Audience Discovery (enterprise) SMTP server Custom reports Pros User-friendly email and workflow editors with pre-made templates Powerful automation features with a variety of actions and triggers Responsive 24/5 customer support Cons There’s limited form design customizability for the time Offers fewer integrations compared to other tools Pricing: Paid plans start at $9/month for 500 contacts and unlimited emails. A 30-day free trial is available to try the platform’s full capabilities. Further reading: For more information about the tool, you can check out Moosend’s Forbes review. Get your free trial ActiveCampaign ActiveCampaign is another eCommerce email marketing automation tool with advanced workflows and built-in CRM capabilities. It can help businesses personalize their marketing efforts, streamline operations, and enhance customer engagement through tailored email campaigns. Additionally, its automations can manage various customer journeys, from welcome emails to cart abandonment reminders. The segmentation features and targeting tools allow precise message delivery, ensuring the right content reaches the right audience. Best features Complex automated workflows Split automations Predictive content and sending Custom objects (enterprise) Inline forms & site tracking Pros Offers sophisticated automation and segmentation tools Integrates CRM functionalities Detailed reporting and analytics Cons There's a steep learning curve It has higher pricing compared to other competitors Very complex interface for beginners Pricing: Paid subscriptions start at $19/month with the Marketing Lite Plan for up to 1,000 contacts. A 14-day free trial is available. Further reading: You can learn more about the tool by reading our full ActiveCampaign review. Klaviyo Klaviyo is a powerful email marketing automation platform with SMS marketing functionality. It offers seamless integration with tools like Shopify and WooCommerce, making it easy to manage customer data and create targeted campaigns. The platform offers a user-friendly interface, robust automation, and a drag-and-drop automation builder to set up your sequences. Moreover, you can use the automated A/B testing to find the winning variations and use the detailed customer profiles to provide more meaningful interactions and content to each customer. Best Features Drag-and-drop automation builder Personalized benchmarks Automated A/B testing Personalized product recommendations Detailed customer profiles Pros Easy-to-use interface and setup Offers great customer engagement options Excellent integration with major eCommerce platforms like Shopify Cons Pricing can become expensive for small businesses Limited customization options for email designs Steep learning curve for some advanced features Pricing: Paid plans start at $20/month for up to 500 subscribers. For the Email and SMS plan, pricing starts at $35/month. A free plan is available but it’s quite limited. Further reading: Read our full Klaviyo review for more insights. For more tools, you can consult our dedicated email automation software post, where you’ll find more information about Moosend and ActiveCampaign, as well as other solutions like Drip, Omnisend, and more5 Automate Your Way to ECommerce Email Marketing Success Ecommerce email marketing automation tools are a powerful addition to your stack. They streamline tasks, save time, and enhance user experience. By automating sequences like abandoned cart reminders and personalized product recommendations, you can drive sales conversions, improve efficiency, and bring more value to your customers. Consider finding a robust tool to be your automation ally, featuring a smart workflow builder, pre-built recipes, and advanced capabilities to streamline your eCommerce email marketing. If you want to give Moosend a try, sign up for the 30-day free trial and explore the workflow builder today. The recipe for success is within your grasp. FAQs Here are some of the most popular questions about eCommerce email marketing automation. 1. What types of email sequences can be automated in eCommerce? Common automated sequences include welcome series, abandoned cart reminders, post-purchase follow-ups, re-engagement campaigns, and personalized product recommendations. 2. How can I measure the success of email marketing automation? To measure your performance, you should track your open rates, click-through rates, conversion rates, revenue generated from email campaigns, as well as important customer engagement metrics like time spent on emails and links clicked. 3. What features should I look for in an eCommerce email marketing automation tool? Essential features include a smart workflow builder, pre-built automation recipes, integration with your eCommerce platform, advanced segmentation, personalization, and robust analytics. 4. How do I integrate my eCommerce store with an email marketing automation platform? Most email marketing automation tools offer seamless integrations with popular eCommerce platforms like Shopify, ThriveCart, WooCommerce, and Magento. It usually involves connecting your store via API or using a plugin. 5. Can email marketing automation help reduce cart abandonment? Yes, automated cart abandonment emails remind customers of items left in their cart, often including incentives or personalized recommendations to encourage them to complete their purchase. 6. How do I personalize automated emails for my customers? Personalization can be achieved by using customer data such as name, purchase history, browsing behavior, and preferences to tailor the content of your emails. Advanced tools offer dynamic content blocks that change based on customer data. 7. Is email marketing automation suitable for small businesses? Yes. Email marketing automation can help small businesses save time, maintain consistent communication, and compete with larger brands by delivering personalized, timely content to their customers. Many small business email tools offer scalable pricing plans to suit different business sizes. --- ### 8 Best Klaviyo Alternatives for 2025 [Free & Paid] > Is Klaviyo not what you expected? Today we are exploring the best Klaviyo alternatives in the market to help your eCommerce business thrive. - Published: 2024-06-28 - Modified: 2025-05-22 - URL: https://moosend.com/blog/klaviyo-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Klaviyo is an eCommerce-oriented email marketing software that lets you create and send promotional campaigns. However, users have noted certain issues with the service, such as the pricey plans and problems with campaign sending that disrupt their operations. The solution is to start looking for the best Klaviyo alternatives to move away from a tool that won’t help you scale your business. To give you a hand, today, we will examine Klaviyo’s best competitors to get your eCommerce email marketing strategy back on track. Klaviyo Pricing Changes (January 2025) In January 2025, Klaviyo announced some pricing changes making their service up to 25% more expensive. The new pricing model is based on “active profiles”. Essentially, they are your subscribers and people who engage with your messages. The changes affect all legacy users by automatically moving them to a higher pricing plan if their active profiles exceed the current limit. The news comes at a tricky time since eCommerce businesses are already struggling with tight budgets. So, for many businesses, this could be a warning sign to start evaluating other options as no one can be certain that this 25% increase will be the last. Why You Should Consider a Klaviyo Competitor Klaviyo is a great service for eCommerce businesses, but it isn't ideal for everyone. Here are some key reasons that make users change the software and find a reliable alternative: Expensive pricing (not scalable): The tool's pricing is among the highest. If you add SMS, things become prohibitive for growing businesses. If you plan to build a large list, Klaviyo will incur heavy costs. Lacking customer support: During busy periods like Black Friday, support is slow or unavailable. Also, free plan users have email support for only 60 days (after that you need to pay). Limited SMS marketing options: Apart from the steep pricing, SMS messages are available for only 9 countries (US, UK, Australia, and Canada among them). Complexity of features: Some advanced features will be overkill for small businesses and thus unnecessary to pay. Alternatives to Klaviyo by Use Case Before we take a thorough look at them, here are each tool’s best use cases: Moosend – Best for advanced and easy-to-set-up automated workflows ActiveCampaign - Best for sophisticated automation options Omnisend - Best for managing multiple stores Brevo – Best for email automation and SMS messages Constant Contact – Best for event management and RSVPs Mailchimp – Best for creating complex customer journeys GetResponse -Best for webinar hosting alongside email automation Campaign Monitor - Best for affordable digital marketing Top Klaviyo Alternatives: Listed Email marketing and eCommerce usually go hand in hand, with the former allowing you to create the perfect strategy to amp your customer relationships and conversions. Consequently, having a user-friendly email marketing platform to achieve your goals is essential to make it work. The email marketing automation solutions below are selected with a focus on usability and advanced functionality. Pricing Free Plan Key Features Klaviyo $20/month Yes (limited) Email and SMS marketing Moosend $9/month 30-day free trial Powerful segmentation and personalization ActiveCampaign $19/month 14-day trial Advanced marketing automation, Automations Map Omnisend $16/month Yes (limited) Flexible automation options, multi-store accounts Brevo $9/month Yes (limited) Conversion tracking Constant Contact $12/month 14-day trial Event invitation management Mailchimp $20/month Yes (limited) Multi-step automation workflows GetResponse $19/month Yes Conversion funnels, one-click integrations Campaign Monitor $9/month Yes (purely testing) Time zone sending Now let's see them in detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SMBs, Bloggers, Publishers Unique feature: Powerful segmentation and personalization Moosend is a great Klaviyo alternative to power up your eCommerce store with advanced email creation tools, powerful marketing automation, and lead generation features. Starting with lead generation, Moosend helps you expand your subscriber base with newsletter signup forms and landing pages. After collecting your new subscribers’ email addresses, you can easily use the segmentation features to divide your contacts into lists with similar interests. This will help you personalize your messages and build strong relationships with your audience more easily. Compared to Klaviyo, Moosend’s email template software and automated workflows are more user-friendly and powerful to create and automate targeted email marketing campaigns, such as welcome and abandoned cart series for your audience. The email builder is also equipped with product recommendations to engage your potential customers with products that interest them. Moreover, it sports an array of eCommerce email newsletter templates to help you save time and effort. Then, you can hop onto the visual workflow builder to craft drip campaigns that will nurture them into advocates of your online business. If you want A/B testing and real-time reporting, Moosend's got you covered. And for those worrying about email deliverability, the tool has a sending score of 98% to land your messages in your subscribers’ inbox. Lastly, you can benefit from Moosend's SMTP server, transactional emails, and numerous eCommerce and CRM integrations, including Magento, WooCommerce, and Salesforce. Moosend Features Drag-and-drop email editor Email list management tool Transactional emails (e. g. , order confirmations and shipping details) Fully customizable email templates Popups and landing pages to boost lead generation Marketing automation workflows for better conversions Powerful reporting and analytics to monitor performance Integrations, either native or through Zapier Pros Intuitive editor with powerful features (countdown timers, dynamic content) Easy-to-set-up automations with advanced triggers and actions High email deliverability Cons No SMS marketing options Signup forms lack advanced customization options Further reading: For more about the platform, you can read Forbes’ full Moosend review. Pricing Moosend’s pricing plans start at $9/month with the Pro plan for 500 subscribers. This plan lets you send unlimited emails, access the template, form and landing page builders, build segments, and more. You can create a free account to fully test all core features and, if satisfied, continue with a paid plan. You can also create a custom plan to include the features you want, like transactional emails and custom reports. Try Moosend 2. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best for: Experienced marketers, eCommerce, Agencies Unique feature: Advanced marketing automation ActiveCampaign markets itself as an advanced marketing automation platform to power your eCommerce marketing endeavors. It has an easy-to-use email editor and numerous templates to help you create your marketing messages. As mentioned above, this Klaviyo alternative has powerful marketing automation capabilities, which allow you to create a unique customer experience for your online store. However, these features require some prior knowledge to take full advantage of them. If you are looking for a simpler tool with powerful capabilities, you should consider one of ActiveCampaign’s competitors. If you already have prior experience, you can start setting up complex sequences to target your audience with ActiveCampaign. Apart from that, you can also benefit from customer relationship management (CRM) to organize your data as efficiently as possible. Then, you can segment and personalize your customer’s journey and lead them closer to conversion. Regarding integrations, this email marketing service has a huge variety of apps that you can connect to the platform to simplify tedious tasks. You’ll find eCommerce platforms like BigCommerce and Shopify, as well as tools like Jotform, Zapier, etc. ActiveCampaign Features Advanced automated workflows Facebook Custom Audience retargeting Dedicated customer support Transactional emails Integrations for web push notifications, eCommerce platforms, etc. Pros Powerful automation (huge range of pre-built journeys) Automations Map (to see how your automations interact with each other) Cons Complex software (not ideal for inexperienced/beginner users) Steep learning curve Prcey to take advantage of its advanced functionality Further reading: For the full breakdown, check out our detailed ActiveCampaign review. Pricing You can try ActiveCampaign for free by signing up for the 14-day trial. After the free period, paid subscription plans start with the Starter at $19/month for 1,000 subscribers. 3. Omnisend Pricing: Paid plans start at $16/month, free plan Best for: eCommerce Unique feature: Flexible automation options Among the best Klaviyo alternatives, you’ll also find Omnisend, an eCommerce-oriented email marketing solution to power up your online store. Like the rest of the tools on this list, Omnisend has a drag-and-drop campaign editor and pre-built newsletter templates to craft your promotional messages more easily. Moreover, to increase your lead generation and build your email list, the platform offers pop-ups and forms to make the process easier. Then you can use the list management tools to keep your subscribers organized. If you want to target your audience based on specific behaviors and actions, you can set up automated workflows. You can craft cart abandonment sequences to restore your lost revenue, order confirmations, cross-sell campaigns, etc. Lastly, Omnisend gives you the ability to do SMS marketing by letting you combine automated texts with email and push notifications. Omnisend Features Marketing automation Pop-ups and forms Audience sync for ads SMS marketing options Pros Generous free plan that includes advanced features Sales tracking for email, SMS and push notifications Multi-channel automation for a truly unique experience Cons Not as many integrations as Klaviyo Email deliverability has not been great lately Pricing Omnisend has a subscription model similar to Klaviyo’s pricing. The tool allows you to explore its features through its free plan, which is for up to 250 contacts and 500/emails per month, $1 in SMS credits, and 500 Web Push. To increase these limits, you need to upgrade to a paid subscription, starting with the Standard plan at $16/month and the Pro at $59/mo for 500 contacts. 4. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: Publishers, Agencies, eCommerce Unique feature: Conversion tracking If you want to combine email and SMS marketing, then Brevo may be a great choice for you. This Klaviyo alternative will equip you with an easy-to-use email editor to craft your promotional messages. Then, you can use the marketing automation options to set up automated sequences for your online store customers. Email list segmentation and personalization are also available to help you group your audience into segments with similar interests and then target them with content tailored to their needs. Moreover, you can use the customizable newsletter signup forms to expand your email list through your eCommerce store or social media profiles. Apart from that, Brevo allows you to create and send transactional emails through the SMTP server, including shipping updates, order confirmations, and more. The platform also gives you access to open & click reports to monitor your email marketing campaign performance and then use the available A/B Testing to optimize your email marketing strategy. Overall, this tool is a good alternative to Klaviyo but lacks a little in the email creation department, unlike other Brevo alternatives. Brevo Features SMS marketing options A/B Testing feature CRM system Multi-user access Landing page builder Pros Intuitive email designer with advanced functionality SMS & WhatsApp campaigns Solid automation (with endless actions and triggers to choose from) Cons Deliverability is not so great Reporting and analytics feel too simple compared to the rest of the platform Further reading: For more about the platform, check out our detailed Brevo review. Pricing Brevo has a limited free plan that allows 300 emails per day. To take advantage of all the tools, you need one of the paid plans starting at $9/month with the Starter plan for 500 contacts. However, for marketing automation tools, you need the Business plan, starting at $18/month. An enterprise plan is also available. 5. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best for: Small businesses, Online creators Unique feature: Event invitation management system Another popular choice is Constant Contact, an email marketing tool that favors online creators and educators. Through its unique event invitation management system, users can easily promote and sell their courses, webinars, online materials, etc. The tool has an easy-to-use email builder to craft the perfect message for your audience. Moreover, you can use the marketing automation feature to send follow-up emails to your subscribers and customers. Then, track their engagement and create more targeted campaigns to convert them. Constant Contact will let you set up social media ads and landing pages to retarget your audience and give your eCommerce store conversions a boost. On the plus side, this email marketing tool has numerous integrations with popular eCommerce platforms, such as Shopify and WooCommerce, to streamline your processes and have better results. Lastly, you can optimize your campaigns by monitoring your reporting and analytics and then using the available A/B Testing feature to improve your messages based on data. Nevertheless, you can only use the tool for your subject lines, unlike other Constant Contact alternatives that allow you to perform full email copy tests. Constant Contact Features Event registration management Autoresponders CRM system Facebook Ads Subject line A/B Testing Integrations through API Pros Easy customer segmentation (but not available on lowest tier plan) Straightforward and rich analytics Cons Email templates look outdated Advanced automation locked behind the more expensive plans Further reading: For more about the platform, you can read our in-depth Constant Contact review. Pricing This Klaviyo alternative gives you a 14-day free trial to test the platform. After that, paid plans start with the Lite plan at $12/month for 500 contacts. However, you will need a more expensive plan for the marketing automation tools. 6. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Agencies, Publishers Unique feature: Multi-step automation workflows Moving on, we have Mailchimp, a popular option for many online store owners due to its ability to create personalized purchase journeys. The email editor offers ease of use, allowing you to drag and drop the elements you like and see the changes happen in real time. While that’s the case for the email editor, Mailchimp doesn’t have a visual workflow editor to help you visualize your sequences, unlike its popular competitors. This can be a problem if you’re used to Klaviyo’s visual flows. If you are okay with the lack of a visual flow builder, you can use the platform’s feature to craft advanced multi-step automation workflows to target your audience every step of the way. Mailchimp will also equip you with pre-made journeys to save time, including welcome series, abandoned cart emails, product retargeting campaigns, and more. Furthermore, you can use the available scheduling tools to deliver your campaigns at the right time. Then, you can leverage send-time optimization to find the best time to send your emails based on customer engagement data. Mailchimp Features Multi-step custom workflows Send time optimization Social media tools Pre-built automations Behavior-based automations Pros Powerful email template editor Endless integration options Cons Expensive subscription plans (with hidden costs) Unsubscribed/inactive contacts count towards your subscriber limit Further reading: For more insights about the platform, you can read the full Mailchimp review. Pricing Like Klaviyo, this email service provider offers a limited free plan with an email send limit of 2,500 emails/month (500/day). For more, you need to upgrade to one of the paid plans. Mailchimp pricing starts at $20/month with the Standard plan for 500 subscribers. 7. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Unique feature: One-click integrations GetResponse is a suitable Klaviyo alternative for online business owners who want a simple and less expensive email marketing tool. The platform offers numerous features to help you grow your eCommerce sales, such as automated workflows to target your shoppers with the right offers. Apart from the email campaign builder, GetResponse offers one-click integrations with popular eCommerce platforms to help you streamline your marketing efforts. You can seamlessly connect your apps to sync customer data, order history, products, etc. Marketing automation is also part of the deal, with a workflow editor and prebuilt sequences to save time. You can create a series of different campaigns to target your new subscribers and cart abandoners and re-engage your disengaged audience with relevant content. Lastly, this email service offers SMS marketing options to help you keep your customers up-to-date with their orders and retarget them. That’s great if you are following a more omnichannel marketing strategy. GetResponse Features Advanced segmentation Landing page builder Email list segmentation Web push notifications Contact scoring Pros Conversion funnels (great for eCommerce stores) List automation tools Google and social media ads Cons Email automation available only on pricier plans Pricier compared to its alternatives Pricing GetResponse has a free plan, but you can only store 500 contacts, which may not be ideal for a growing business. For more, you can choose from three paid options, starting with the Email Marketing plan at $19 per month for 1,000 subscribers. 8. Campaign Monitor Pricing: Paid plans start at $9/month, free plan (purely testing) Best for: eCommerce, NPOs Unique feature: Time zone newsletter sending Next on our list of the top Klaviyo alternatives is Campaign Monitor. This email marketing service offers a user-friendly campaign editor and a selection of email newsletter templates for creating promotional messages. Moreover, the tool is equipped with marketing automation features to let you set up automated sequences for your audience and drip campaigns that will convert them into customers. If your audience is in different time zones, Campaign Monitor’s time zone newsletter sending is great for targeting them at the right time to increase your open and click-through rate. Lastly, this service integrates with popular apps, such as Salesforce, WordPress, and Shopify, to help you streamline your marketing efforts. Campaign Monitor Features Email template builder Signup forms Contact list segmentation Integration with popular apps Pros Detailed analytics Transactional email sending Cons Limited eCommerce integrations Pricing Campaign Monitor may have a free plan, but it is only for testing the features, as it lets you email a total of five subscribers. Pricing is based on the number of contacts you have and starts from $9/month for 500 subscribers. Additional Resources Here are some extra resources to help you select the right tool for your business: ActiveCampaign alternatives Best email marketing software for eCommerce Top email marketing services The Best Klaviyo Alternatives Out There Whether you have a small online store or a big eCommerce company, selecting the right tools for the job will save you time and money that you can invest to improve other aspects of your business. Email marketing is every eCommerce store’s best friend, so choosing a powerful and cost-effective platform is essential to succeed. If you got Klaviyo but felt like it doesn’t cover your needs, then it’s time to make the switch. Before you get your new tool, though, make sure to test it using any free trial or plan it may offer. Moosend, for example, offers a 30-day free trial so you can test all core features and see if it's the right fit for your business. Frequently Asked Questions (FAQs) Below you'll find some common questions and their answers. 1. Which email marketing platform is best for e-commerce businesses? Moosend, ActiveCampaign, Omnisend, and Drip are among the top email platforms for e-commerce. However, if you need an affordable solution with specialized automation features and reliable support, Moosend should be the first tool to consider. 2. Are there any free alternatives to Klaviyo? Yes, several alternatives to Klaviyo offer free plans or trials, including Mailchimp, Moosend, Brevo, and GetResponse. The main downside of free plans is that they are severely limited in terms of functionality. Consequently, it's advisable to purchase a paid plan to enjoy all the features without compromises. 3. What are some key factors to consider when switching from Klaviyo? You should definitely consider the following factors: Feature set: Ensure the alternative software offers all the features you require. Pricing: Affordable pricing will ensure the growth of your business Ease of use: Evaluate the user interface and how easy it is to implement automation. Support: Consider the quality and channel of customer support. Integrations: Check if the software integrates well with your existing tools and apps. --- ### 11 Best Email Marketing Software For Startups In 2025 > 1. Moosend. 2. ActiveCampaign. 3. Constant Contact. 4. Mailchimp. 5. Brevo (formerly SendInblue). 6. GetResponse. 7. Drip. 8. AWeber. - Published: 2024-06-26 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-software-for-startups/ - Categories: Email Marketing, Software - Levels: Beginner Finding the best email marketing software for your startup can be tricky. Does the software scale with your business as you acquire more customers? Does it include the required features for both present and future needs? Can it integrate with other marketing tools you use? Today, we’ll explore popular email marketing platforms that can perfectly match your business depending on your needs and budget. Disclaimer: The information is accurate as of June 2024. How To Choose The Best Email Marketing Software For Your Startup Selecting the right email marketing software for your business is an important decision that can impact your marketing efforts and overall success. Here are a few things to consider before you get to the actual selection process: Define your email marketing goals and determine your budget Make a list of the features you need Evaluate how user-friendly each platform is Use any free trials or request demos from the ESPs on your shortlist Assess the deliverability rates and sender reputation Check whether the software integrates with other tools you use Ensure that the email marketing software can scale with your business as your email list and marketing needs grow Evaluate the level of customer support and training offered Ensure the tool complies with data protection regulations Review the pricing plans carefully for any hidden costs Remember that the choice of email marketing software should be based on your unique requirements and long-term goals. Take your time to make an informed decision, as the right software can significantly contribute to the success of your startup's marketing efforts. Best Email Marketing Platforms For Startups: Features & Pricing To get the most out of your new software, you need to aim for a tool that won’t break the bank. Moreover, it needs to have a small learning curve and favor simplicity and ease of use. Here's a quick overview of the top tools. Free Plan/Trial Pricing Key Features Moosend Yes (30-day free trial) $9/month Intuitive drag-and-drop editor ActiveCampaign 14-day trial $19/month Advanced automated email workflows Constant Contact 14-day trial $12/month Event marketing tools Mailchimp Yes (limited) $20/month Multi-step customer journeys Brevo (formerly Sendinblue) Yes (limited) $9/month Email & SMS marketing GetResponse Yes (limited) $19/month AI-generated marketing campaigns Drip 14-day trial $39/month Convenient user tagging AWeber Yes (limited) $15/month Powerful landing page builder MailerLite Yes $10/month Sell digital products Campaign Monitor Yes (purely testing) $9/month Strong reporting and analytics tools SendX 14-day trial $9. 99/month User-friendly interface Now, let’s take a look at some use cases and a full analysis of each tool. Top Startup Email Marketing Software By Use Case Moosend - Best for powerful automation with easy setup ActiveCampaign - Best for advanced marketing automation and personalization Constant Contact - Best for event management Mailchimp - Best for complex customer journeys and pre-made templates Brevo (formerly Sendinblue) - Best for email and SMS marketing GetResponse - Best for combining email with webinars Drip - Best for advanced eCommerce functionality AWeber - Best for ease of use and great customer support MailerLite - Best for simple marketing automation and landing pages Campaign Monitor - Best for customization and autoresponders SendX - Best for a user-friendly email marketing experience 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Advanced marketing automation with easy setup Moosend is one of the best email marketing software for startups and small businesses that enables you to build and automate your email marketing strategy. This cost-effective solution is known for its user-friendly and intuitive interface, making it a good choice for startups without extensive experience with email marketing software. Moosend's intuitive email builder comes with various advanced features, such as countdown timers, to craft professional email campaigns for your audience. Moreover, you can use the available newsletter templates to save time and effort. The AI Writer assists with generating email copy, providing inspiration and proofreading for mistakes. Regarding automation, this tool provides robust automated workflows, allowing startups to create targeted and personalized email campaigns. You can set up automated sequences from scratch or use pre-made recipes to nurture leads and engage customers. Speaking of personalized email marketing campaigns, effective email marketing often relies on sending the right message to the right audience. Moosend’s segmentation will help you target specific customer groups based on their behavior, demographics, and interactions with your emails. Tracking the performance of your campaigns becomes effortless through the real-time analytics and reporting feature. The platform monitors important email metrics to help you make data-driven decisions to improve your email marketing strategies. Of course, to optimize them, you need A/B testing. Moosend lets you test different subject lines, email copy, and send times to determine what works best for your audience. Lastly, startups can use the flexible email API to scale their business and enhance and customize the user experience. Best Features User-friendly email editor Premade email newsletter templates Personalization and audience segmentation Sign-up forms and landing pages High email deliverability to inbox providers (Gmail, Outlook, etc. ) Transactional emails (SMTP server) Integrations with CRM, eCommerce, social media, etc. Pricing Moosend is a great email marketing software for startups as it offers affordable pricing with paid plans starting at $9/month for 500 subscribers and unlimited emails. A Moosend+ plan and enterprise custom plan are also available. You can also create a free account and test the platform before committing - no credit card is required. Try Moosend 2. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best feature: Advanced automated email workflows ActiveCampaign is a pricier yet advanced marketing solution, so if you are a complete beginner, you should consider another beginner-friendly alternative. This versatile email marketing tool can be a good choice for startups looking to build and automate their email marketing campaigns fast. You get robust automation features that allow you to create complex, behavior-triggered email sequences. This is particularly useful for startups looking to automate lead nurturing, onboarding, and customer retention campaigns. You can target new leads with drip campaigns to build strong customer relationships and get more conversions. Moreover, you can benefit from the advanced segmentation capabilities, enabling you to create and target segments based on specific criteria. Startups can also personalize their email campaigns using dynamic content and merge tags to create tailored messages for individual subscribers. ActiveCampaign includes lead scoring functionality, which helps you prioritize and focus your efforts on the most promising leads. This can be valuable for startups aiming to make the most of limited resources and improve their marketing efforts. Lastly, split testing is also available to test your email marketing campaigns and optimize your strategy based on customer data. Best Features HTML email builder Advanced automated workflows Pre-built email templates Popups for lead generation Smart email list segmentation Integrations with CRM tools, Shopify, etc. Pricing ActiveCampaign offers a free 14-day trial to test the platform. Paid plans start at $19/month (billed monthly) for 1,000 contacts giving you bacic functionality to get started. For SMS marketing, transactional emails (Postmark), ActiveCampaign CRM, and custom reporting, you need to pay extra. Note: ActiveCampaign changes its pricing quite often, so keep an eye out for their pricing page for the latest information before you pick a plan. Read our ActiveCampaign review 3. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event marketing tools Constant Contact has a long-standing reputation as a reliable and user-friendly email marketing tool. But is it email marketing software for startups? The platform can be a great fit for brands looking for an all-in-one solution to start their email marketing efforts. To begin with, Constant Contact has a drag-and-drop email builder with numerous templates. However, it is worth noting that it lacks in the A/B testing department. Compared to other competitors, Constant Contact only equips you with subject line split testing. Analytics and reporting tools are also available, enabling you to track the performance of your email campaigns, including open rates, click-through rates, and conversion metrics. To make everything more accessible, the platform offers integrations with various eCommerce platforms, CRMs, and third-party tools to connect your email marketing efforts with other parts of your business. Lastly, Constant Contact includes features for event marketing, making it useful for startups that host events or webinars and need to promote them via email. Best Features Free email newsletter templates Contact list management tool Autoresponders Drip campaigns Dynamic content Surveys and polls Pricing Constant Contact offers three paid subscription options starting at $12/month for the Lite, $35/month for the Standard, and $80/month for the Premium for 500 subscribers. You can also sign up for the 14-day trial to test the platform before you purchase. Read our Constant Contact review 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Multi-step customer journeys Mailchimp is a popular email marketing tool often recommended for startups and small businesses. It offers a range of features to help you grow your email marketing efforts. When it comes to email creation, Mailchimp provides a library of customizable responsive email templates to match your brand's style and messaging. You can also create custom templates if needed to use on the spot. Moreover, you can benefit from the Customer Journey feature, Mailchimp’s marketing automation tool that lets you map dynamic, automated marketing paths for your target audience. Creating them is pretty straightforward, and you can craft various sequences for your blog or eCommerce business. A/B testing is also included in the package. This powerful feature will let you test different elements of your emails, such as subject lines, content, and send times, to determine what resonates best with your audience. A more advanced split testing tool called Multivariate testing is available for higher-tiered plans. While Mailchimp is among the best email marketing services, it can get pricey fast. Also, it’s worth noting that the software will charge you for duplicate contacts and unsubscribes, so keep that in mind before you commit. Best Features Responsive email templates Automated workflows Multivariate testing feature Powerful list segmentation Push notifications Retargeting ads Pricing Mailchimp’s pricing consists of four different plans. The Standard starts at $20/month for 500 subscribers and 6K monthly sends, while the Premium is $350/month for the same number of subscribers and 150K monthly sends. A free plan is also available, but it’s pretty limited. Nevertheless, it’s advisable to test the platform before you get a paid subscription. If Mailchimp breaks the bank for you, you can check some other affordable competitors. Read our Mailchimp review 5. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, limited free plan Best feature: Email and SMS marketing Brevo provides a user-friendly and intuitive interface, making it easy for startups to create, design, and send emails without extensive technical expertise. The platform offers a library of mobile-friendly email templates that you can customize to match your brand's identity. This helps you create professional-looking emails without the need for design skills. It’s a great asset for your digital marketing strategy as you can minimize costs. Moreover, Brevo’s marketing automation will let you craft and automate drip campaigns to nurture your leads and turn them into customers of your brand. Brevo’s API allows easy integration with other tools, including eCommerce platforms like Shopify, CRMs, and content management systems. This ensures your email marketing efforts are seamlessly connected to your broader business processes. Apart from that, startups often need to send transactional emails such as order confirmations, password resets, and receipts. Brevo will equip you with an SMTP server to send these types of emails alongside your marketing campaigns. Lastly, this email marketing software for startups lets you reach customer support through various channels, including email and chat. Best Features Email and SMS marketing capabilities Popups and landing pages List segmentation A/B Testing tool Reporting and analytics Great customer support Pricing Brevo’s new pricing starts at $9/month for 500 contacts and 5,000 monthly emails. For marketing managers and eCommerce pros, this email marketing software for startups recommends the Business plan for $18/month. A limited free plan is also available. Read the full Brevo review 6. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: AI-generated marketing campaigns GetResponse is a comprehensive email marketing tool that can help you power up your email marketing strategy. First, GetResponse offers a user-friendly interface with a drag-and-drop email builder, making it suitable for startups without extensive design or technical expertise. If your team values ease of use and want to create and manage email campaigns quickly, GetResponse will help you achieve it. Moreover, GetResponse provides robust automation capabilities, allowing you to set up automated workflows and autoresponders. If your startup plans to nurture leads and engage with customers through automated email sequences, this feature can be quite useful to you and your team. Of course, to enhance your lead nurturing and conversion efforts, GetResponse will provide you with advanced segmentation options to tailor your messages to specific groups of subscribers. Lastly, GetResponse's AI Email Generator, powered by OpenAI technology, will further assist you in creating goal-optimized subject lines and email content for your marketing campaigns. Best Features AI-generated campaigns Detailed reporting Conversion funnels AI recommendations eCommerce integrations Web push notifications Pricing The platform's pricing starts at $19/month for the Email Marketing Plan. For advanced functionality and marketing automation, you need to get a pricier plan. GetResponse has a 30-day trial to test its capabilities and a limited free plan after that. If pricing seems intimidating and you want something that will give you all the tools in a single plan, you should consider one of its alternatives. 7. Drip Pricing: Paid plans start at $39/month, 14-day free trial Best Feature: Convenient user tagging Drip is a customer-centric marketing automation tool that allows you to connect and engage your audience with marketing campaigns. Through customer data tracking, the software provides useful data about which subscribers open your email links, look at products, or interact with your content. Then you can assign a lead score and segment your audience to target them better. Of course, you can automate your efforts and save time, no matter if we’re talking about simple shipping confirmations or full drip campaigns. You can choose from multiple templates and customize them with the drag-and-drop editor. What’s also interesting about Drip is the ability it gives you for conditional formatting. This means that you can add an “if” clause to your email campaigns. So, for example, if a customer hasn’t subscribed to a certain list, you can add a “subscribe” link to the campaign. Finally, it must be mentioned that Drip is easily integrated with many popular tools that enhance your overall strategy. This way, you can make informed decisions and grow for the long term. Best Features Visual workflow builder Conditional formatting Advanced segmentation options Detailed analytics 150+ integrations with eCommerce, CRM, CMS, and more Pricing Drip has a simple pricing structure with a single paid plan. It starts at $39/month for 2,500 contacts, including all the platform features. While the software doesn’t offer a free plan, you can take advantage of the 14-day free trial that gives you free rein to use all the features. 8. AWeber Pricing: Paid plans start at $15/month, free plan Best Feature: Powerful landing page builder Aweber is a feature-rich email marketing solution that can cater perfectly to the needs of a startup business. First of all, the service has a user-friendly interface that’s easy to master even with minimal prior expertise. What’s more, the drag-and-drop email builder makes campaign creation effortless, so even complete beginners can design stunning marketing campaigns. Regarding the available email templates, they are professionally designed, and even though they aren’t extensive, they can cover all the needs of a startup business. Moving on to email automation, you can set up autoresponders or more advanced behavior-triggered emails to nurture your leads and convert them into customers. Furthermore, the platform allows users to perform effective segmentation, thus delivering content that really resonates with the audience. Unfortunately, analytics isn’t one of AWeber’s strong points. They are not as detailed as in other AWeber alternatives, but you surely get a basic understanding of your campaign performance. Finally, AWeber can be integrated with numerous CRM, eCommerce and other marketing tools to streamline your marketing stack. Best Features List management and segmentation options Email testing across devices Autoresponders and drip campaigns A/B split testing Integrations to boost productivity Pricing AWeber’s paid pricing starts at $15/month, giving you the platform’s basic features. For advanced features, you’ll need a more expensive plan. The tool also offers a free plan for 500 subscribers and 3,000 email sends per month. 9. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products MailerLite is a top-notch email marketing solution for startups due to its straightforward UI and advanced features at an affordable price. Specifically, the drag-and-drop email builder simplifies the process of designing stunning emails. And if you don’t want to start from scratch, MailerLite’s email templates help you save time and still create cool email newsletters. The platform is also powerful when it comes to automation capabilities. The visual workflow builder is straightforward, so you can easily craft welcome series, abandoned cart emails, and follow-up sequences to nurture subscribers automatically. MailerLite also equips you with newsletter signup forms and landing pages to boost your lead generation. But what’s really interesting about the tool is the ability to sell digital products. This could be a game changer for many businesses out there. Last but not least, you can see your open rates by location (unlike other similar services), while you can also build websites and blogs without the need to purchase another tool. Best Features A/B testing options Dynamic emails Facebook integration Sell digital products Unsubscribe page builder Pricing MailerLite’s pricing plans start at $10/month for 500 subscribers and unlimited emails. You can also take advantage of the free plan for up to 1,000 subscribers and 12,000 monthly emails. Read our MailerLite review 10. Campaign Monitor Pricing: Paid plans start at $9/month, free plan (purely testing) Best Feature: Strong reporting and analytics tools Our list of the best email marketing tools for startups continues with Campaign Monitor. Despite its position at the bottom of the list, the software is a decent service with a robust set of features that can help startups grow bigger. Apart from its modern email editor, the platform features more than 80 email templates that are beautifully designed. Both beginners and advanced users will be able to set up their automated sequences with the Journey Builder, no matter the complexity of the sequence. As for personalization, you can insert dynamic content based on subscriber data in order to increase engagement and conversions. Reporting and analytics are another great aspect of Campaign Monitor. The tool offers detailed information about key metrics like click-through rates, open rates, conversion rates, and revenue generated. Finally, you’ll be surprised to know that with Campaign Monitor you can schedule email campaigns to be sent at specific times or optimize send times based on each subscriber's time zone. Overall, it is a decent package for an affordable email marketing solution. Best Features Extensive library of responsive designs Inbox previews Time zone sending Comprehensive reporting and analytics tools Spam testing Pricing Paid pricing of Campaign Monitor starts at $9/month, offering the platform’s core features and the ability to send up to 2,500 emails. If you want to test Campaign Monitor, there is a free plan allowing you to send a test campaign to 5 subscribers. 11. SendX Pricing: Paid plans start at $9. 99/month, 14-day trial Best Feature: User-friendly interface with robust automation SendX is an all-in-one email marketing software for startups that stands out for its intuitive interface and powerful features. The platform offers a drag-and-drop email builder with access to 500,000+ free stock photos, making it simple to design attractive emails without coding knowledge. What's more, its advanced automation capabilities allow startups to set up complex workflows, from welcome series to abandoned cart reminders, helping to nurture leads and drive conversions. One standout feature is SendX's emphasis on deliverability. The platform provides dedicated IPs (for larger senders) and offers deliverability consulting services to ensure your emails reach the inbox. Additionally, SendX includes A/B testing that helps you optimize your campaigns for maximum engagement. For startups looking to grow their list, SendX offers customizable forms and landing pages that can be easily embedded into websites or used as standalone pages. Furthermore, with its comprehensive analytics and heat mapping tools, startups can gain valuable insights into their email performance and make data-driven decisions. Finally, SendX integrates with popular tools including WooCommerce, Stripe, and Zapier. Best Features User-friendly drag-and-drop email editor Advanced automation workflows A/B testing capabilities Robust segmentation and tagging Deliverability consulting services Pricing SendX's pricing is based on the number of subscribers. Paid plans start at $9. 99/month (billed monthly) for up to 1,000 subscribers, including all features. You can also try SendX for free for 14 days if you want to test the platform before committing. Selecting The Best Software For Your Startup Before making your final decision, consider your startup's specific requirements, such as budget constraints, the complexity of your email marketing strategy, and the need for integrations with other tools. Make sure to take advantage of the free trials or free plans that these tools provide, so you can test them to see which one aligns best with your startup's goals and objectives. If you feel that Moosend ticks all the boxes, create a free account and start experiencing email marketing with a service that evolves along with your business. Frequently Asked Questions (FAQs) Here are some frequently asked questions among users. 1. What features should I look for in email marketing software? Key features to look for include an easy-to-use email editor, robust automation that's easy to implement, contact segmentation, A/B testing, rich reporting and analytics, integration with other tools (CRM, eCommerce platforms, social media), and most importantly, high email deliverability rates. 2. What is the best email software for small businesses? Some of the top options to consider are Moosend, ActiveCampaign, and Mailchimp. Moosend is great at automating tasks with ease and without breaking the bank, ActiveCampaign offers advanced options for more experienced users, while Mailchimp has a suite of tools that help you create a strong digital marketing strategy if your budget allows it. 3. How much does email marketing software typically cost? The cost usually depends on the features and the number of subscribers. Entry-level plans for startups start around $10-$30 per month, while for larger email lists and more advanced functionality, you can expect to pay anything from $100 to $500 per month. 4. Is it better to choose a platform with a pay-as-you-go plan or a subscription plan? The choice depends greatly on your email volume and budget. Pay-as-you-go plans offer flexibility for businesses whose email volume fluctuates, while subscription plans have a predictable monthly cost and usually offer better support and more features. It's also worth mentioning that many email marketing services have both options available. --- ### 18 Best Email Automation Software In 2025 [Features & Pricing] > Find the best email automation software solutions to set up triggered and transactional emails to engage and convert your customers. - Published: 2024-06-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-automation-software/ - Categories: Marketing Automation, Software - Tags: Marketing Automation - Levels: Beginner Email automation can free your hands and help you send more targeted messages to customers and prospects. In this guide, we’ll thoroughly explore some of the top email automation software so you can find the ultimate tool that offers high functionality and deliverability for your business. What Is Email Automation Software? Email automation is the process of setting up automated emails triggered when subscribers complete specific actions, such as purchasing or based on behavioral customer data. Email automation software deliver those triggered emails that help businesses communicate, engage, and convert customers. Examples of such emails include: Welcome email Onboarding series Notification emails Order/Registration confirmation Abandoned cart emails Re-engagement campaigns According to recent stats, triggered emails have a 70. 5% higher open rate and 152% higher click-through than other newsletters. Customers seem to favor them, so you’d better hurry up and try them out. Why Should You Use Email Automation Tools? If you aren't yet sold on email automation, here are some key advantages your business can have when using an email automation tool: Save time, eliminate dull tasks, and maximize productivity Boost your ROI by utilizing marketing personalization Deliver a better customer experience with higher relevancy Improve brand awareness and lead-nurturing efforts Overall, automation and email segmentation are the most powerful weapons marketers have to make the most out of email marketing and increase profitability. Top 10 Email Automation Software At A Glance Key Features Pricing Free Plan/Trial Moosend Wide range of triggers, easy-to-implement automation $9/month Yes (30-day trial) Constant Contact Event management tools $12/month Yes (14-day trial) Mailchimp Multi-step workflows, Customer journey builder $20/month Yes (limited) HubSpot Free CRM, Beginner-friendly automation $20/month Yes (limited) ActiveCampaign Automations Map, split testing $19/month Yes (14-day trial) Brevo Unlimited contacts, SMS & push notifications $9/month Yes (limited) Omnisend eCommerce-oriented automation $16/month Yes GetResponse Conversion funnels, webinars $19/month Yes (limited) Drip Workflow templates, great segmentation options $39/month Yes (14-day trial) MailerLite Multiple triggers in automations $10/month Yes You'll find a detailed analysis of these tools below, plus additional email automation tools to check out in case you want to widen your search for the right tool. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SMBs, SaaS, Bloggers Unique feature: Audience management features Moosend is an all-in-one email marketing solution with top-notch automation features to nurture your customers right on time. You can easily create automation workflows and transactional emails using the drag-and-drop builder or ready-made recipes. Moosend offers integrations with platforms like WooCommerce and Salesforce to help track your customers’ behavior and deliver highly targeted newsletters. This software is known for its ease of use, providing all the tools to optimize your automated emails. As a holistic email platform, Moosend offers segmentation solutions to manage your contact lists and take personalization to the next level. And, of course, the user-friendly email builder lets users design beautiful and responsive emails using pre-made templates or the intuitive campaign editor. If you’re wondering how you’ll track the success of your campaigns, this email service offers thorough reporting and analytics solutions. You'll also find A/B testing that lets you experiment with different email variables and discover what is more effective for your subscribers. Last but not least, Moosend has outstanding email deliverability reaching 98%. This means your emails will end up in your subscribers’ mailboxes and hardly ever in spam! Moosend Features Sophisticated automation features (but easy to implement) Custom reporting and real-time analytics Pre-made templates and a drag-and-drop editor Advanced audience management A/B testing (subject lines & email content) Landing pages and online forms Integrations with CRM, eCommerce platforms, social media, etc. Pricing This email automation software offers flexible pricing packages starting at $9/month for unlimited emails. The plans include automation workflows, an SMTP server, landing pages, and forms. You can also sign up for a free trial for 30 days to test its capabilities. Register today! 2. Constant Contact Pricing: Paid plans start at $12/month, free trial Best for: Small businesses, Educational institutions, NPOs Unique feature: Event management Constant Contact is a well-established email marketing service with practical digital marketing extensions, including a social media feature and an event management tool. Moreover, the platform offers a native CRM solution to bring together all your marketing and sales tasks. Regarding email automation, the platform offers simple solutions at a higher price tag, unlike some of its popular competitors. You can set up triggered email series like welcome, anniversary, resending emails, and autoresponders, but there are limitations for more complex automated sequences. Nevertheless, this email platform includes all the additional assets to thrive, such as email templates, list-building tools, and integrations with other marketing stacks to build seamless processes. Plus, they offer a mobile app to help you manage all email marketing tasks. Constant Contact Features Customizable templates and a drag-and-drop editor Email automation and integrations with CRM, Gmail, etc. Email list building tools Event management, promotion, and reporting Social media management feature In-built CRM Pricing Pricing plans start at $12/month for 500 subscribers, but to access more advanced automated solutions, you need to purchase the Standard plan, starting at $35/month for the same number of subscribers. Read Constant Contact review 3. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan Best for: eCommerce businesses, Agencies, Publishers Unique feature: Multi-step automation workflows And now, let’s move to Mailchimp, one of the most popular email marketing platforms for eCommerce businesses with advanced automation options. Users can build multi-step automation workflows to target their audience. This enterprise-level software offers even more features for the seasoned email marketer. They offer the so-called customer journeys, allowing users to create personalized experiences for each customer, including behavioral-based and RSS campaigns. The platform also provides scheduling features and pre-built journeys to help you save time. This email automation software offers various tools to optimize your email marketing efforts, such as audience management, a marketing CRM, and enhanced insights and analytics solutions like Smart Recommendations and Surveys. Mailchimp Features Simple email editor and ready-made templates Advances automated sequences Send time optimization tool Integrations with 300+ apps Segmentation and predicted demographics Pricing Mailchimp’s pricing starts with the Standard Plan, costing $20/month for 500 subscribers. There’s also a free plan with limited options; however, it excludes automation, letting you send 2,500 emails monthly. If you want a more affordable solution, check out Mailchimp's less expensive alternatives. Read Mailchimp review 4. HubSpot Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce businesses, SaaS Unique feature: CRM and lead generation tools HubSpot is the ultimate marketing and CRM tool to boost your lead generation efforts. Even though its email automation assets are limited, it is worth mentioning as it can prove very useful for marketing and sales teams. With Hubspot, you can build automated workflows and schedule follow-up tasks to save time. Plus, you access all assets required to gain new subscribers, like pop-up forms. Combined with a robust CRM solution, it dives into each subscriber’s data to deliver more personalized experiences. As an all-in-one marketing platform, it also offers social management, ad tracking, and SEO solutions to support your marketing strategy and lead your business to success. Hubspot Features CRM and behavior tracking Landing pages and web pages Automated workflows and performance analytics Social media integration and management Predictive lead scoring Pricing Regarding pricing, you can get the Starter Plan at $20 for 1,000 contacts to access email automation features. There is also a free email marketing plan but it doesn't include email automation. 5. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Best for: SMBs, SaaS, eCommerce Unique feature: Automations Map, split testing If you’re looking for a platform that excels in marketing automation, then ActiveCampaign should be on your radar. It provides marketing pros and eCommerce stores with advanced marketing solutions to boost conversion rates. This marketing automation tool enables you to build strong customer relationships and nudge prospects on the best timing, using everything from transactional emails to triggered campaigns and autoresponders. Not to mention that their CRM and sales automation enable business owners and marketing leaders to build a powerful lead-generation engine. Moreover, it offers an omnichannel feature that combines email with SMS, social media, and chatting to reach customers where they usually hang out. ActiveCampaign Features Advanced features for marketing and sales automation Online form builder Email campaign management Cross-channel engagement feature Integrations with Salesforce, Shopify, WordPress, etc. Pricing This automation software has flexible pricing packages starting at $15/month for 1,000 contacts (paid yearly) or $19/month if you pay monthly. Read our ActiveCampaign review 6. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: eCommerce, Publishers, Agencies Unique feature: Transactional emails Brevo is a platform with email, SMS, and CRM capabilities letting users manage customer communications in one place. Hence, you can send transactional messages via email and SMS for maximum results. Users can create complex automated sequences to maximize email engagement through its marketing automation functionality. Moreover, the platform provides email API, email list growth tools, and a Facebook ad feature for maximum reach. Of course, its segmentation tool helps you personalize your content based on data such as demographics or website behavior. Lastly, Brevo is marketed for enterprises by ensuring high deliverability and compliance. Brevo Features SMS capabilities Drip campaigns Audience segmentation Transactional emails via SMTP Integrations VIA email API Pricing This email automation software has paid plans starting at $9/month for 500 contacts and 5,000 monthly emails. There is also a free tier but with limited features. Read Brevo review 7. Omnisend Pricing: Paid plans start at $16/month, free plan Best for: eCommerce, Fashion Unique feature: Email and SMS tools Next to the list comes Omnisend, enabling you to build a multi-channel experience combining email, SMS, and web push notifications. Regarding automation, there are prebuilt workflows for essential triggered email newsletters such as welcome series and cross-sell campaigns. In addition, they offer a tool called Automation Splits to tailor offers and incentives and create highly targeted experiences. Lastly, Omnisend has all the features you need to streamline an efficient email marketing pipeline, from email design to A/B testing. Omnisend Features Advanced marketing automation Automation splits SMS marketing Integrations with eCommerce solutions Cookieless and cross-channel tracking Pricing This platform offers a free plan for 250 contacts and 500 monthly emails. Paid plans start at $16 for 500 contacts, including all features. Visit their website for more info about SMS pricing. 8. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Best feature: Lead magnet funnels GetResponse is another all-in-one marketing solution with compelling automation capabilities. Apart from autoresponders and transactional emails, the platform sports tools like tagging, scoring, and website behavior tracking. GetResponse doesn’t limit itself to email marketing but also offers a website builder and features to streamline webinars, from screen-sharing to polls and surveys. This platform also provides users with a lead magnet creator, allowing you to promote your content in an automated, optimized way. Lastly, it can support your paid advertising efforts via its online ad creator. GetResponse Features Advanced automation and segmentation Forms and pop-ups Omnichannel marketing support Live chat Website builder Pricing The tool's free plan can cover basic email marketing needs for up to 500 contacts. To access autoresponders, the Email Marketing plan is $19/month. For advanced automation and optimization tools, the Marketing Automation package costs $59/month. 9. Drip Pricing: Paid plans start at $39, 14-day free trial Best for: eCommerce Best feature: One-click integrations Another brand that stands out from the marketing automation crowd is Drip. Even though it’s not the most affordable for businesses with less than 2,000 contacts, the rest can profit from it. You can easily set up triggered emails based on pre-built workflows to save time. You can create your automation sequences and use tailored product recommendations through its personalization package. Finally, you can easily collect customer data using forms and popups or syncing Drip with social media or various integrated platforms. Drip Features SMS workflows Dynamic segmentation Benchmarking reports Prebuilt automation workflows A/B Testing Pricing Premium pricing of this email automation software starts at $39/month for up to 2,500 subscribers. Drip has no free plan, but you can request a 14-day trial. 10. Mailerlite Pricing: Paid plans start at $10/month, free plan Best for: eCommerce, SMBs, SaaS, Unique feature: A/B testing Now, let’s move to MailerLite, an easy-to-use and affordable solution for beginners and pros. You can send triggered campaigns from transactional emails based on customers' actions or choose the multi-trigger option to achieve next-level targeting. It offers an intuitive HTML editor and drag-and-drop builder to create a branded design for your email campaigns. It also has reporting capabilities with click maps and deliverability reports to optimize your campaign performance. Finally, MailerLite offers simple website and blog builders and tools for effective list building. MailerLite Features Multi-trigger automation Landing pages and sign-up forms Email verifier for list cleaning Digital products and eCommerce solutions RSS and auto-resend campaigns Pricing MailerLite has a free plan for up to 1,000 subscribers with a few automation features to get started. For more assets, you can choose the Growing Business pricing plan starting at $10 monthly for the same number of contacts. Read MailerLite review 11. Kit Pricing: Paid plans start at $15/month, free plan Best for: Bloggers, Creators Best feature: Easy-to-use rule builder Kit also checks all mandatory boxes regarding email automation. Set up drip campaigns and edit your content with just a few clicks. Moreover, the tagging systems enable you to remove or add subscribers to your workflows. You can integrate Kit with platforms like Shopify and additional apps through Zapier to expand your reach. This marketing software offers everything you’ll need to design beautiful, responsive emails. Finally, Kit has a high deliverability score, making it an excellent asset for email marketers. Kit Features Visual automation builder Paid newsletter Email signup forms Newsletter referral program Subscriber scoring Pricing If you’re a novice, you can start with a free plan for up to 300 subscribers but with limited capabilities. Select the Creator pricing package at $15/month for more features or the Creator Pro at $29/month. Read Kit review 12. Mailjet Pricing: Paid plans start at $15/month, free plan Best for: SaaS, eCommerce Best feature: Multi-user account Next on our automation list comes Mailjet. Powered with pre-built automation journeys and segmentation, it helps users meet their conversion goals faster with timely customer communications. You can also check your real-time data on the Statistics Dashboard to learn what works and improve your tactics in the future. Moreover, Mailjet’s A/B testing allows you to test different campaign variables like the subject lines, images, CTAs, and more. Lastly, the real-time collaboration feature helps your teammates sync to get the best decisions before they hit “Send. ” Mailjet Features Email builder Multi-user account Pre-built automation workflows Email API SMTP Relay Pricing Mailjet’s email marketing platform has a free plan for up to 6,000 monthly emails with basic email capabilities. Paid plans start at $15/month with Essential, but to access the advanced automation features, you should move to the Premium plan, with $25/month. 13. AWeber Pricing: Paid plans start at $15/month, free plan Best for: Small businesses, Online creators Best feature: Customizable campaigns AWeber promises small business owners to take the next level. They offer the essential email marketing features SMBs and freelancers need to streamline a successful email marketing strategy, from an email editor integrated with Canva to list building assets like landing pages. Moreover, you can use autoresponders and send triggered campaigns to your audience. Combined with the segmentation tool, it’s easy to schedule highly targeted campaigns and see them convert. Finally, this platform is easy to use, especially regarding email design. You can also find pre-written email marketing campaigns to get inspired. AWeber Features Canva integration Drop-down menu for personalization variables Web push notifications and landing pages SMS marketing integrations Cross-device and A/B Testing Pricing AWeber’s free plan has limited capabilities, and advanced automation is excluded from the list. For more, check the Lite plan at $15/month for up to 500 contacts. 14. Campaign Monitor Pricing: Paid plans start at $9/month, free trial Best for: NPOs, eCommerce Best feature: Time zone sending Campaign Monitor offers many email marketing tools to convert your subscribers and boost your ROI. Apart from automated sequences, its personalization features can be game-changing for your business. Time zone sending and dynamic content are also among them. This email automation software has everything you’ll need to design beautiful transactional emails and newsletters and fully customize them. Finally, the platform supports SMS marketing, enabling you to build an omnichannel marketing approach and win your subscribers faster. Campaign Monitor Features User, role, and access management Transactional emails Template builder SMS marketing Integrations with platforms like Shopify, Salesforce, etc. Pricing Pricing plans start at $9/month for 500 subscribers. For unlimited emails, you can choose the next plan at $20/month. 15. Benchmark Email Pricing: Paid plans start at $15/month, limited free plan Best for: SMBs, eCommerce Best feature: Polls and surveys Next on the list is Benchmark Email, which has everything an email service needs to build a successful email process. You can create beautiful emails using pre-made templates or the available builder and demonstrate your products using the drag-and-drop eCommerce block. The Automation Pro feature lets users send highly targeted automated emails with conversion-focused messaging. To be safer, you can also conduct A/B Testing to find the best variables for a winning campaign. Benchmark Email Features Signup forms, polls, and surveys Integrations with popular platforms Advanced automation and segmentation Multi-user account A/B Testing Pricing This software offers a free plan with limited capabilities. Alternatively, you can purchase the Pro plan starting at $15/month for 500 subscribers and unlimited emails. 16. SendGrid Pricing: Paid plans start at $60/month, free plan Best for: eCommerce, SaaS, Startups Best feature: Delivery optimization tools SendGrid is a well-known email service with tools that guarantee their customers' success. You can set up triggers for automated, hyper-personalized emails minus the complexity. Analytics is, of course, on the list to improve your campaigns over time. You can also conduct email testing to ensure that your campaigns will be delivered flawlessly to your subscribers’ mailboxes, not spam. Finally, you’ll access all the essential tools to build your lists and craft responsive and attractive emails. SendGrid Features Advanced list segmentation Event tracking API Email testing feature Drag-and-drop editor and templates Marketing automation Pricing You can start with the free plan offering 6,000 emails/month and up to 2,000 contacts. Premium pricing starts at $15/month but doesn't include automation. To get it, you need the Advanced plan starting at $60/month. 17. SendPulse Pricing: Paid plans start at $8/month, free plan Best for: Freelancers, SMBs, eCommerce Best feature: Free CRM SendPulse is a holistic marketing and sales software. Its CRM solution enables users to build highly segmented email campaigns and manage lead generation successfully. But what happens with automation? With its Automation 360 solution, you can closely monitor your visitor’s data and send them triggered emails at perfect timing. You can also leverage chatbots to build an ongoing communication channel with subscribers. SendPulse Email Automation Software Features SMS campaigns Chatbots Automation workflows Online course creator Signup forms and web push notifications Pricing This email automation software has a free plan with limited features. For more advanced features, consider purchasing a paid plan, starting at $8/month for up to 500 subscribers. 18. Emma Pricing: Paid plans start at $99/month (billed annually) Best for: NPOs, Agencies Best feature: Team management While Emma is not the most affordable email solution, it's an excellent option if you need to distribute different access and roles to your teammates. You can schedule targeted messages for your subscribers for different customer journey stages. Emma also has an SFTC connection to enable users to upload their contacts if you can find integrations that suit your system. Finally, it provides users with basic reporting tools. If its pricing is a deal-breaker, you can check other Emma alternative solutions. Emma Features Responsive dashboard Drag-and-drop email editor Brand controls List segmentation User and account permissions Pricing The pricing starts at $99/month with an annual contract for 10,000 subscribers and continues at $159/month for unlimited automation. How To Find The Best Email Automation Software For Your Business How can you choose the best email marketing automation software for your business out of all these options? Here are some elements to make the right choice for your marketing strategy: Ease of use: If you want to ensure your new platform is simple and easy to use, request a demo or a free trial. Features: Check the feature page and see which platform suits your existing marketing stack. Don’t forget to see their available integrations, as well. Pricing: Another factor hard to ignore is pricing. If you’re in growth mode, find a platform with flexible plans regarding scalability. Customer Support: Finally, search for a platform with ongoing customer support to have a helping hand if something occurs. There are many options to choose from to streamline your email automation efforts. Find the best solution based on your industry and needs and see your conversions rising. Not quite sure yet? Sign up for a Moosend account and try our powerful automation and personalization features today! Frequently Asked Questions (FAQs) Helpful answers to common questions. 1. What are some common use cases for email automation? Email automation can be used for various purposes, including: welcome emails for new subscribers drip campaigns for lead nurturing abandoned cart recovery birthday and anniversary emails behavior-based product recommendations customer onboarding and nurturing 2. How does email automation software handle unsubscribe requests? Email automation tools should automatically process unsubscribe requests and remove recipients from your mailing list to comply with anti-spam regulations like CAN-SPAM and GDPR. 3. Is email automation software suitable for small businesses? Yes, businesses of all sizes can use email marketing software with automation capabilities. Many email service providers offer plans that cater to small businesses with affordable pricing and essential features. 4. What are some popular email automation platforms? Some great email marketing automation platforms include Moosend, Mailchimp, HubSpot, ActiveCampaign, Drip, and Constant Contact. 5. What are the costs associated with email automation software? Pricing for email automation software varies widely. It can be based on the number of subscribers, the features you need, and the level of automation required. Some providers offer free plans with limited features, while others have tiered pricing models. 6. Is there a learning curve to using email automation software? The complexity of using email automation software can vary depending on the platform. For example, ActiveCampaign's automation is far more complex than Moosend's. Nevertheless, most providers offer tutorials, guides, and customer support to help users get started and make learning easier. --- ### 8 Best Kit Alternatives For 2025 [Pros & Cons] > Explore the best Kit alternatives: Moosend, Constant Contact, Mailchimp, Brevo, Campaign Monitor, GetResponse, and more. - Published: 2024-06-21 - Modified: 2025-05-22 - URL: https://moosend.com/blog/convertkit-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If Kit is letting you down, it might be time to consider some of its top alternatives. For a tool that markets itself as creator-oriented, Kit lacks some essential features that give users more creative freedom. For example, the limited design options and basic reporting can feel restrictive, especially when you need advanced insights to optimize your email content. Plus, as your subscriber list grows, the costs can quickly add up. So, if you need more flexibility and better analytics, you should look at the best Kit alternatives to get your marketing back on track. In this guide, we'll take a look at your best options, including their features, pros and cons, and pricing. Disclaimer: The information below is accurate as of June 2024. What to Look for in an Alternative to Kit Considering Kit's major cons, such as the limited design options, non-user-friendly personalization tool, and basic reporting, here's what a good alternative needs to have: Advanced email designer: Look for platforms with more robust drag-and-drop email editors, offering greater flexibility and more features (countdown timers, dynamic content, etc. ). User-friendly personalization: Ensure the tool supports advanced, user-friendly personalization features without requiring coding knowledge. Better templates: Choose services with a wide variety of modern, customizable templates for emails and landing pages. Detailed analytics and reporting: Opt for software with advanced reporting capabilities, including heatmaps, geo-tracking, and detailed engagement metrics. Affordable pricing: Find a tool that offers competitive pricing without sacrificing essential features as your subscriber list grows. Reliable reliverability: The alternative platform needs to have high deliverability rates and provide tools to maintain and improve them. Efficient marketing automation: Look for options offering user-friendly workflows to enhance your marketing strategy. Now, let's see some of Kit's top competitors that fulfill the above criteria. Best Kit Competitors by Use Case Here are the top solutions to consider: Moosend - Best for advanced automation and personalization Brevo - Best for built-in CRM capabilities and SMS marketing GetResponse - Best for spam testing and simple email features Constant Contact - Best for event registration management Mailchimp - Best for multivariate testing and versatile marketing tools Campaign Monitor - Best for reliable email template creation ActiveCampaign - Best for advanced email automation MailerLite - Best for simple and effective email marketing tools Kit Alternatives: Features & Pricing Comparison Before we analyze them, here's a comparison table with their best features, pricing, and free plan/trial availability. Best features Pricing Free Plan/Trial Kit Easy-to-use rule builder $29/month Yes (limited) Moosend Email automation and personalization $9/month 30-day free trial Brevo Customer relationship management tool $9/month Yes GetResponse Spam testing tool $19/month Yes Constant Contact Event registration management $12/month 60-day trial Mailchimp Multivariate testing $20/month Yes (limited) Campaign Monitor Link review tool for emails $9/month Yes (limited) ActiveCampaign Advanced email automation $19/month 14-day trial MailerLite Open rate by location $10/month Yes Now, let’s take a look at the best Kit competitors that creators and SMBs can use to power up their digital marketing efforts. 1. Moosend Pricing: $9/month, 30-day free trial (Sign up here) Best for: Bloggers, Creators, eCommerce, Small Businesses Best feature: Advanced email automation and personalization features Moosend is an email marketing automation platform with affordable pricing and features that are both advanced and user-friendly. The drag-and-drop editor is easy-to-grasp, allowing you to build campaigns in a matter of minutes. If you're a beginner, the service also offers pre-made email templates like RSS feeds that you can customize on the spot. The automated workflows will let you target your audience at the right time, while the personalization feature will help you create more meaningful and relevant content for your recipients. On top of that, you can use the AI-powered tools, including the AI writer to create email copy, the subject line tester to enhance your creations and the powerful eCommerce AI tool to target your customers with the right content. Lastly, you can benefit from the detailed reporting and analytics tools to track important metrics like your open rate, conversions, and click-throughs via your dashboard. Moosend features Drag-and-drop email editor Email newsletter templates to save time and effort Transactional emails Email list segmentation Automated workflows with pre-made recipes Real-time reporting and analytics Integrations with popular apps through various native integrations or API. Pros Intuitive drag-and-drop email editor that simplifies campaign creation Strong automation features for effective email marketing workflows Affordable pricing with extensive features and unlimited emails High email deliverability score to ensure your campaigns land in your subscriber’s inbox. Cons Limited customization options for online forms Integration options aren't as extensive as some other competitors No SMS marketing option for the time Further reading: You can read the full Forbes' Moosend review for more information. Pricing Moosend's subscription plans start at $9/month, allowing you to use the full array of features, including the email editor, online forms, the landing page builder, SMTP server, and more. A Moosend+ plan is also available where you can choose the add-ons you like. For more, you can contact sales. During the 30-day free trial, you can try out all core features and see how Moosend can help you thrive. Get your free trial 2. Brevo Pricing: $9/month, free plan Best for: eCommerce, Publishers, Agencies Best feature: Customer relationship management tool Among the best Kit alternatives, you’ll also find Brevo. The tool is equipped with an array of email marketing features to help you create, personalize, and send your messages to your audience. Moreover, marketing automation is part of the deal as the tool will provide you with simple workflows to automate your email marketing strategy. You can use Brevo’s SMS marketing tools to promote important messages through the bulk SMS option, keep your contacts organized and create personalized content for them. And speaking of contact management, the ESP also comes with a built-in CRM feature to help you keep track of your email subscribers and build better relationships with them. Brevo features Email campaign editor to craft your campaigns Newsletter signup forms for lead gen Facebook Ads and retargeting Transactional emails and API Integration with eCommerce platforms like Shopify and WooCommerce Pros Integrated CRM system for seamless contact management Very easy-to-use form builder with numerous customization options SMS marketing capabilities alongside email marketing Cons Limited integrations compared to other platforms Higher costs for additional features like landing pages and dedicated IPs Basic reporting and analytics in lower-tier plans Further reading: If you want to find out more about the tool, take a look at our comprehensive Brevo review. Pricing Paid plans start at $9/month with the Starter plan for unlimited contacts, 5,000 emails, and no sending limit. A free plan is available, but it's only for 300 emails/day. 3. GetResponse Pricing: $19/month, free plan Best for: Publishers, eCommerce, Small Businesses Best feature: Email testing capabilities GetResponse is another platform with an easy-to-use email builder, which makes it ideal for beginners and growing businesses. Users get access to a variety of pre-made email templates to create beautiful newsletters. On top of that, you can use the autoresponder feature to craft simple action-triggered email sequences for your subscribers. Marketing automation is also available, giving you a builder to streamline the marketing process with various triggers and actions. You can use the feature to create contact profiles and custom segments based on your subscribers’ behavior and actions. Lastly, the software also has various spam testing options to help you land your emails in your subscriber’s inbox and improve your deliverability. GetResponse features User-friendly email creator Sales funnels to convert your audience Web push notifications Reporting and analytics Pros Intuitive interface with a wide variety of templates Advanced email and spam testing features Robust marketing automation with detailed workflows Cons Issues with font and size adjustments in the editor VAT invoicing problems reported by users Limited personalization and reporting Pricing The platform costs $19/month for the Email Marketing plan. For the automated workflows, the Marketing Automation plan starts at $59/month. GetResponse has a 30-day free trial that transitions you to a free plan after its expiry. 4. Constant Contact Pricing: $12/month, 60-day free trial Best for: Educators, Online Course Creators, Event Organizers Best feature: Event registration management Constant Contact is another Kit alternative, offering a user-friendly email editor to create various campaigns, including RSVPs for your events. While the builder is easy to use, it’s not an ideal option if you need numerous styles to craft visually stunning emails. Nevertheless, its simplicity makes it a good tool for beginners. When it comes to email automation, the platform allows you to set up autoresponders and automated workflows, such as welcome emails, to target your audience at the right time. The software also offers some basic personalization features to improve your engagement. Lastly, the event invitations management is perfect for online courses, webinars, podcasts, seminars, and more. You can also use the tool to collect registrations and track your campaign performance effortlessly. Constant Contact features HTML email templates Email list management feature Social media posting, scheduling, and analytics Instagram and Facebook Ads Website builder Pros Very simple and intuitive email editor, ideal for beginners Event registration management for webinars and courses Comprehensive contact management features Cons Limited advanced automation features in basic plans Basic design options for email templates Costs increase quickly as contact list grows Unlike other competitors, A/B testing is limited to subject lines Further reading: Discover more pros and cons by reading our dedicated Constant Contact review, where we cover everything about its pricing, features, and more, along with frequently asked questions (FAQ). Pricing Regarding the pricing plans, the tool starts at $12/month, giving you access to its email marketing features, contact management, and email automation. Constant Contact isn’t a free email marketing service, but it has a 60-day free trial you can try. 5. Mailchimp Pricing: $20/month, limited free plan Best for: eCommerce, Publishers, Startups Best feature: Multivariate testing tool Mailchimp is among the popular Kit competitors you can choose for your brand. The email marketing software will equip you with an easy-to-use email editor to craft email newsletters from scratch or leverage the pre-made email templates to save time. Moreover, you can set up automated workflows triggered after specific actions. You can create your sequences from scratch selecting from the numerous triggers/action options, or choose one of the pre-made flows and customize them. On top of that, Mailchimp has an advanced A/B Testing tool that lets you find the winning variations of your campaigns. You can test your email copy, subject lines, send times, and more. For the Multivariate testing functionality, though, you need to get a Premium plan. Mailchimp features Multi-step automated workflows A/B and Multivariate Testing option Landing pages to boost lead generation Signup forms for WordPress Integrations with CRM and SEO tools Pros Extensive integrations with other tools and platforms Powerful A/B and multivariate testing capabilities Easy-to-use email editor with a broad range of templates Cons Restrictive customization options for templates Charges for duplicate contacts and unsubscibes According to users, customer support can be occasionally slow or unresponsive Further reading: Explore our in-depth Mailchimp review, where we cover everything from pricing and features to ease of use and deliverability. Pricing Mailchimp offers a free plan that you can use to test out its capabilities. However, if you want more features and access to their email and chat customer support, you need to get a paid plan like the Standard, starting at $20/month for up to 500 contacts. Further reading: If you need more options similar to Mailchimp but without the additional charges, you can explore Mailchimp's top competitors. 6. Campaign Monitor Pricing: $9/month, limited free plan Best for: NPOs, Publishers, Online Creators Best feature: Link review tool for emails Campaign Monitor is a great Kit competitor, especially for non-profits and online creatives. The user-friendly email builder will let you create beautiful email marketing campaigns from scratch or you can choose a template to save time. If you are a big creator with a dedicated team, you can also benefit from the template management feature, a tool that allows you to lock specific parts of your design to ensure that they stay intact. This alternative solution will allow you to create drip campaigns to nurture and convert your audience. Moreover, the time-zone sending feature will help you power up your email series, increasing your open and conversion rates. Lastly, the available reporting and analytics tools will provide you with useful insights to optimize your email marketing strategy. Campaign Monitor features Drag-and-drop email newsletter editor Smart segmentation and personalization features Link review tool to spot broken links Integrations with Salesforce, WordPress, and eCommerce platforms Pros User-friendly drag-and-drop email editor Advanced template management for teams Effective time-zone sending feature for global campaigns Cons Limited features in lower-tier plans, especially personalization Basic reporting and analytics compared to other tools Higher costs for advanced features like automation Pricing This Kit alternative starts at $9/month with a monthly email send volume of 2,500. The free plan is only for 5 subscribers, which makes it great for testing the software, but not for using it. 7. ActiveCampaign Pricing: $19/month, 14-day free trial Best for: eCommerce, SaaS, Publishers, Enterprises Best feature: Advanced email automation ActiveCampaign is another good Kit alternative, mainly due to its powerful email automation capabilities. Its advanced features are perfect for experienced creators who want to automate their marketing process and boost engagement. More specifically, you can leverage the automation recipes to create welcome emails, re-engagement sequences, and more for your audience. Regarding email creation, the editor is easy to use. You can craft a campaign from scratch or choose one of the available templates the tool offers. Lastly, CRM functionality is part of the platform’s features, allowing you to organize your email contacts, add extra details, and keep your lists clean, especially if you have a large audience. ActiveCampaign features CRM functionality for better lead management Advanced email automation options Autoresponder feature Email funnel creation Pros Advanced automation options with extensive customization Integrated CRM for managing contacts and sales User-friendly email editor with numerous templates Cons Steep learning curve for beginners Higher pricing compared to some other tools Occasional slow response times from customer support Further reading: For the full breakdown, check our full ActiveCampaign review. Pricing ActiveCampaign has a 14-day trial you can sign up for to try the email marketing platform. After that, you need to get one of the available paid plans, starting at $19/month. 8. MailerLite Pricing: $10/month, free plan Best for: Online Creators, Bloggers, Small Businesses Best feature: Email open rate by location Last but not least, we have MailerLite, a solution for creatives and bloggers who want simple tools to promote their content. The platform’s email builder is straightforward to use, featuring a custom HTML editor and a variety of newsletter templates to simplify email creation. What’s more, you can use MailerLite’s online form builder to craft popups to expand your mailing list. When it comes to reporting and analytics, the software also has an email open rate by location feature, which is great for identifying your audience’s location. This way, you can create more targeted content for them, boost engagement, and offer a more personalized experience. MailerLite features User-friendly drag-n-drop email editor Pre-made newsletter templates Customizable unsubscribe page A/B Testing feature Pros Affordable pricing with a free plan for beginners Easy-to-use drag-and-drop email editor Customizable unsubscribe pages and A/B testing Cons Automations aren't as advanced as other options Basic reporting and analytics capabilities Occasional issues with customer support response times Further reading: For more pros and cons, take a look at our full MailerLite review. Pricing MailerLite offers a free plan for 1,000 subscribers, and up to 12,000 email sends per month. For unlimited emails, you need to upgrade to a paid subscription, starting at $10/month for 1,000 contacts. Additional Resources Below, we compiled some helpful resources you can use during your search for the best alternative to Kit: How To Change Your Email Software Kit vs Mailchimp: The Ultimate Comparison MailerLite Pricing: Is It Really An Affordable Solution? Cheap Email Marketing Tools For 2024 Find The Kit Alternative That Suits You Whether you are a big blogger, a small creative, or an educator with a dedicated team, selecting the best tool is essential to ace your content promotion efforts. Kit is infamous for being pricey for the features it offers, so if you want something more affordable and advanced, make sure to choose one of the alternatives listed above. Before you make your selection, though, make sure to test the tools to avoid any surprises. So take advantage of the free plans and trials to take a look at your potential new email ally. And if you feel that Moosend is a great match for you, make sure to sign up for an account and take it out for a spin! And remember, change is part of the process. Embrace it! FAQs Below, you'll find answers to common questions regarding Kit and its alternatives. 1. What's better than Kit? There are several great alternatives to choose from that offer more advanced features or better pricing structures than Kit. Moosend and Brevo (formerly Sendinblue) are popular choices due to their robust automation capabilities, extensive integrations, and user-friendly interfaces. 2. Is Kit the same as Mailchimp? No, Kit and Mailchimp are different. While both are email marketing solutions, Mailchimp is known for its wide range of templates and integrations, whereas Kit focuses more on automation and is tailored for content creators. 3. Why should I use Kit? Kit is ideal for creators who need powerful automation and easy-to-use email marketing tools. It offers intuitive segmentation and automation, making it easier to engage with your audience effectively. However, it's email editor is on the basic side and personalization isn't very user-friendly. 4. Is Kit completely free? Kit offers a free plan that includes basic features for up to 1,000 subscribers. For more advanced features, you need to upgrade to one of their paid plans. 5. What should a good Kit alternative have? A good alternative to Kit should offer a user-friendly interface and robust automation features for personalized customer journeys. It should include a wide variety of customizable templates for emails and landing pages, powerful segmentation, and personalization tools. Powerful analytics for tracking performance and campaign optimization, competitive and scalable pricing, extensive integrations with other tools, and reliable customer support are also essential. --- ### 16 Business Email Templates to Strengthen Your Messages [2025] > Grab these premade business email templates to engage your audience with clean designs, beautiful colors, and actionable CTAs. - Published: 2024-06-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/business-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Who said that professional emails should be rigid or dull? Even though some email types, such as follow-ups and referrals usually have a plain text format, creating eye-pleasing campaigns will show your customers, partners, and colleagues how much you value them. Nevertheless, designing everything from scratch requires time and effort that you sometimes might not have. Here are some premade business email templates to engage with your target audience and deliver your messages with success. What you’ll find in our design toolkit: Informational newsletter templates Monthly update design examples New feature promotions email designs Event and webinar invitations We’ve also included some texted email samples for those who want to send more personalized campaigns, such as outreach emails. Moosend’s Email Templates for Businesses To take advantage of Moosend’s email newsletter templates, you need to sign up for an account first. Then, follow these simple steps: Log in to your new account. Select the “Campaigns” tab from the left side menu. Choose “Create new campaign” and head to the email builder. Click on the Template Library and choose the design you like. Now you are ready to start creating some converting email marketing campaigns with the help of our beautiful designs. 1. Digital Impression Email Template Customize this design After your new subscribers verify their email addresses, you should deliver a series of eye-catching introduction emails to show them what’s in store for them. To save time, you can use this layout to magnetize your audience. How to use it: You can customize the above email newsletter design to make a great digital impression. The structure is perfect for introducing your company and leading your potential clients back to your SaaS, startup, or small business website. What’s more, the use of white space will make your email more readable and engaging. If you’re having trouble starting your onboarding series, feel free to check out our welcome email templates and examples to get inspired. 2. Weekly News Business Email Template Try it for free To increase your B2B audience engagement, you have to deliver regular updates in a beautiful and structured way. How to use it: The above layout is ideal for giving your email list exactly what it needs to move a step further down your marketing funnel. You can keep the content blocks or add more elements based on your goals. For instance, you can include testimonials or quotes to boost conversions. Also, the color scheme of this design is both serious and eye-pleasing to capture your B2B audience and show them how professional you are. 3. New Product/Feature Announcement Email Template Use this template A teaser email will let you intrigue your new users and show them that your business is constantly growing to meet their needs. Don’t know how to create one? This template is here to guide you through. How to use it: The New Feature Teaser design will help you create a short yet informative email campaign to share the big news. You can customize it to build a unique teaser message using an appealing color scheme and a focused call-to-action button. Also, don’t forget to include a countdown timer to excite your audience and show them the date of your new product/service release. 4. Visual Business Newsletter Design Example Try it for free Why not turn your social media images into an email campaign and combine them with great copy to show your company culture or new products to subscribers? How to use it: Content repurposing is a helpful tool in every marketer’s hands wanting to do more with less. Use this template and add visuals you’ve already shared through social media to introduce your products or teammates to email subscribers. This way, you’ll also secure cohesive messaging across channels. Of course, you can use this layout to showcase your new blog content or even give a presentation of your features or services. 5. Monthly News Responsive Email Template Get this template Just because you roll out an email campaign once a month doesn’t mean you have to make it boring. How to use it: Give your monthly updates the look they deserve to engage your recipients. This responsive newsletter will allow you to present your copy and CTAs in a simple and structured way. Also, the use of color is great to excite your audience and make your corporate emails more fun to interact with. Keep in mind that if you want to boost your open rates, you need an engaging and creative email subject line your audience would fall for. You can use a free subject line generator like Refine to help you out. 6. Typical Business Email Newsletter Template Use it today Simplicity is a precious ally for B2B email marketing since your audience is more occupied with your content than the design. Of course, that doesn’t mean that you should deliver something less than perfect. How to use it: If you favor copy more but still want to make a great impression, you can pick this typical business email template. The structure will allow you to add important information even in your header to give your audience an idea of what follows. Also, you can use different graphic design elements to give this example a unique touch and add your favorite colors to match your brand. Always remember to add important details on the email footer, such as contact information and social media buttons to keep the conversation going on different channels, too. 7. Traditional Company Newsletter Design Try it for free If you need a more toned-down design for your business email communications, you can grab the above template to share updates, promote new features, and so on. How to use it: This email template is a great example of a more traditional newsletter, which will work and look good on multiple devices and clients. Email marketers can easily customize it to suit their needs regardless of their industry by adding their favorite color palettes, images, or advanced elements like video links and how-tos, tutorials, etc. Regarding copy, it’s also helpful to address your readers’ pain points and offer solutions to keep them on board. You can also provide them with eBooks and case studies if you want to adopt a more educational approach. 8. New Site Launch Responsive Template Use this template If you’re changing your SaaS or online store website, make sure to share the big news with your subscribers. Some of them might not be aware of the new changes, so make sure to show them with a professional campaign. How to use it: You can benefit from the premade sections to provide your email list with detailed information about your new features. If you want to boost your content marketing strategy, you can use the “From Our Blog” content block to give organic traffic a boost. Emails created with this template will look great on mobile devices and multiple email clients like Gmail, Outlook, and Yahoo since it’s highly adaptable and responsive. So give this business newsletter template a go and see how you can create professionally-looking emails even if you don't have an actual designer. 9. Feature Promotion Email Template Try it for free Promoting your new features is a must to show your existing and potential customers how much your business is expanding. Pick this template, let them know what’s new and get them to try it out. How to use it: Email marketing campaigns are the most cost-effective way to promote new products and features to your audience. Grab this opportunity to save time, money, and effort with an eye-catching business email template. You can customize it on the spot, add your personal touch, company colors, and actionable CTAs to increase your engagement rates and conversions. If you decide to offer a special discount to promote your new asset, place it at a prominent place and mention the time frame for them to claim it to boost conversions. 10. Vibrant Feature/Product Campaign Template Use this template Whether you want to promote a new product or integration, you can grab the above layout and make it work while staying in fashion. How to use it: You can never be short on promotional templates. With this design, you can spread the word about your new additions in a beautiful and focused manner. Take advantage of bright colors to make your email pop, add your copy to inform your recipients, and, finally, lead them to your new landing pages to convert them. If you like this layout but are not into bright colors, you can easily customize this template based on your brand’s needs. 11. Webinar Invitation Email Template Customize this template Do you want to invite your target audience to your next digital or physical event? This professional email template has everything you’ll need to make them RSVP without second guessing. How to use it: Start by adding the topic, date, and time at a prominent place with a clear CTA leading to a landing page to complete their contact information. It’s important to mention the agenda of the event and information about the speaker to give them more reasons to attend it. Overall, this is a great lead generation or customer success initiative depending on the topic, especially for SaaS businesses. 12. Colorful Event Invite Newsletter Template Get this template Here’s an alternative template to invite your audience to your next event with a more colorful twist for businesses that fancy cooler vibes. It’s also suitable to nudge your team members about upcoming trainings that will take place internally. You can customize it based on your needs, or even use this layout for different intents, such as product launch announcements if you like its structure. Business Email Samples for Different Purposes Sometimes, business emails need to have a more personal touch to appeal to readers and make them respond or act. For example, some sales or marketing emails should be written in plain text to address each person individually based on your intent. Find some premade business email examples you can easily tweak and customize to amaze your audience for four different cases: 13. Follow-up Email Template Instead of saying “just checking in,” adjust this sample to strengthen your email communication with clients or partners: Subject line: Follow up on our meeting on Hello , I wanted to thank you again for the great talk we had on . I appreciated your insights on and I saw a genuine opportunity for a future collaboration. Let me know if we’re on the same page and if there’s anything further you’d like to discuss. I will be at your disposal to arrange a quick call if you need any clarifications. Looking forward to your reply. Kind regards, 14. Sales Email Template If you have a cold email outreach strategy as a business, you need a strong message to grab your reader’s attention. Here’s a sample for you: Subject line: Great opportunity to overcome at a great price Hello , I hope you’re enjoying your day. I am from , and I’m specialized in . I recently came across your company on LinkedIn, and I was mesmerized by . Did you know that provides solutions that would help you optimize your day-to-day operations at an affordable price? Here are the top benefits you’ll seize with a tool like : You can check out this case study by to see how they managed to resolve : If you’re interested in learning more, feel free to schedule a quick call here . Looking forward to hearing from you, Kind regards, 15. Thank You Email Sample Now, let’s move to thank you emails aiming to express your gratitude to your customers or partners and strengthen your relationships. Let’s explore a typical thank you email to customers for choosing your products: Subject line: Thank you for your order! Dear , We’re so happy to see you again! Thank you for choosing our products once again, in a world full of choices and distractions. We’ll get back to you soon with more information about your order and shipment. See you soon! Service Team 16. Survey Email Sample And finally, if you want to receive feedback from your target audience to optimize a product or service, you can craft a dedicated email: Subject line: We need your feedback to get better! Dear , You recently embarked on an adventure and we’d love your honest feedback. This way, we’ll stay committed to improving our services and maintaining a product with true value for our customers. Worry not, it will just take 1 minute. Find it here: Thank you in advance! Team Business Email Design Tips Business emails are a bit different from eCommerce campaigns. To nail them, you have to consider your recipients and what they want to see. Below, you’ll find some simple B2B email marketing tips to capture, nurture, and convert your leads: Personalized content: Use highly relevant content to get your subscribers and potential clients to interact with you. By default, B2B audiences need more personalized messages to convert. Concise copy: Create compelling copy that shows the value of your business and how it will help your customers improve theirs. Focused CTAs: Your CTA buttons need to be as clear as possible to make them click, with smart design and actionable copy. Professional visuals: Use high-quality images and design elements to make your campaigns look professional. Contact details: Give your audience a way to communicate with you in case they have questions. Email signature: Send emails from a personal account and add your email signature to make them more credible. Include your job title, company name, and LinkedIn profile to help them reach out to you if needed. Also, don’t forget to add a compelling subject line to make sure that your audience will open your campaign. And if you need more inspiration, make sure to check out our amazing email newsletter examples. Make A Lasting Impression Apart from SaaS businesses, the above templates are also perfect for nonprofits, bloggers, even real estate agencies due to their simplicity and versatility. Realtors can easily optimize their campaigns and utilize email marketing software to effectively showcase listings, engage with potential buyers, and build lasting relationships with clients. Remember, just because a template is under a specific category, it doesn’t mean that you can’t turn it into something completely different. Now that you have the business email newsletter templates and the tips, make sure to sign up for a Moosend account and start customizing them. --- ### Gmail Is Blocking URL Shorteners: What It Means For You > Shortened links redirect to your website but hide your domain name. Spammers use this to conceal URLs, avoiding blocks and spam filters. - Published: 2024-06-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/gmail-blocking-url-shorteners/ - Categories: Email Deliverability - Levels: Beginner Gmail will never share its secrets with any email service provider (ESP) or marketer. Well, at least not in public. However, after several attempts and careful monitoring of campaigns, IPs, and sender habits, you can start to discern what Gmail will block and what it won’t. Yet, most people prefer to keep these insights to themselves. Today’s focus is on URL shorteners, which Gmail blocks consistently. Despite this, many senders still use them. Let's see what it means for you. What Is a URL Shortener? For those unfamiliar with URL shorteners, they are tools that create a short, simpler version of your URL that redirects to a specific link of your choice. For example, instead of sharing a long URL like "https://www. yourwebsite. com/blog/example," marketers, bloggers, etc. , use tools like Bitly or TinyURL to shorten it to something like "https://bit. ly/shortURL. " The Issue with URL Shorteners Although the shortened link redirects to your brand or organization’s website, it hides your domain name. Spammers use these tools to conceal the true destination of their URLs, avoiding immediate blocking by recipients and spam filters. Spammers play hide and seek with URLs and phishing links, and you certainly don’t want your emails to resemble those of spammers. The Response from Organizations and Gmail Many organizations train their employees to distrust shortened URLs or block them at the network gateway. Gmail follows a similar approach, with many spam filters automatically blocking senders, IPs, and campaigns that include a URL shortener. Back in 2014, Spamhaus blacklisted bitly, causing millions of users to see warnings when clicking on bitly links, which created significant inconveniences for business owners. The Simple Solution How can you solve this issue? Use the original URL. Yes, it’s that simple. This straightforward solution will significantly improve the deliverability of your messages to Gmail recipients. Remember, Gmail and all ISPs evaluate numerous factors, including the sender’s reputation, content quality (avoid topics like loans), DNS settings, and more. However, avoiding URL shorteners is a definite step toward ensuring your newsletters reach your audience. Additional Resources Want to be up-to-date with email deliverability and more? Take a look at our comprehensive guides. Email Deliverability: Avoiding The Spam Folder Email Spam Checker: Boost Email Deliverability What Is DMARC? How To Use It To Increase Email Deliverability Email Blacklist: Five Ways To Avoid It The Takeaway While URL shorteners offer convenience and simplicity, their drawbacks, especially in terms of email deliverability, are significant. Gmail's blocking of shortened URLs puts emphasis on the need for transparency and trust in email communications. By using original URLs, you can improve your email deliverability and maintain the integrity of your brand's communications. Laslty, don't forget to stay informed about email deliverability practices and tools to further enhance your email marketing strategy. --- ### 9 Real Estate Email Newsletter Templates For Your Listings [2025] > Create the perfect listing promotion to show future homeowners your best properties with these real estate email newsletter templates. - Published: 2024-06-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/real-estate-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Creating effective email campaigns can be challenging, especially when you’re trying to stand out in a competitive real estate market. The right design can make all the difference, but crafting visually appealing and engaging emails from scratch takes time and effort. That's why having access to great real estate email newsletter templates is essential. Today, we’ll discover some great pre-made templates that realtors (and business owners) can use to step up their real estate email marketing game. From simple and elegant designs to more complex layouts, these premade designs will guide you to craft engaging messages for your future homeowners with ease. Moosend’s Email Templates for Real Estate Moosend’s email platform has a variety of pre-made templates you can use. They're all responsive and customizable, while the email editor will give you all the elements you need to turn them into branded campaigns. To use them, you need to sign up for an account and follow a few simple steps: Click on “Campaigns” and create a new one. Head to the drag-and-drop builder. Click on the Template Library. Find the design you like. Use the template and customize it to your needs. Now, you can start crafting beautiful email newsletters to promote your properties and local events to your subscribers. Compared to the other template builders on the list, Moosend will not only let you create your designs and save them in the library as a template, but also schedule and send them to your audience without importing them to another email marketing platform. 1. Multipurpose listing promotion email design Customize it This free template is perfect for promoting numerous properties and giving your subscribers multiple calls to action. Why you need it: You can grab this design and customize it to match your real estate agency. Then, use the right colors to create an eye-catching message that’ll power up your real estate marketing strategy. Take advantage of the existing content blocks to show your audience multiple elements and add various CTAs leading back to your real estate landing pages. Also, don’t forget to craft a compelling email subject line to increase your open rate and, consequently, conversions! Moosend has a free subject line tester to help you create and optimize them on the spot. 2. Simple property promotion template Try it Another great real estate email template to present your listings in a visually engaging and organized manner. Why you need it: You can take advantage of this design to create a captivating header featuring the location of your listings. Then, you can use your email copy to set the tone of your email. Keep the larger content blocks to emphasize visuals, showcasing different properties with appealing images and descriptions. This layout also makes it easy for your audience to explore various options at the same time. Add or remove blocks to achieve the perfect balance of listings and don’t forget to upload high-quality property images to inspire future home buyers. Lastly, you can customize the colors and CTA buttons, and add copy like "Learn More," "Explore," or “Book an appointment” to drive engagement. By combining them with vibrant colors, you can boost your click-through rates and property sales. 3. Property showcase email template Customize it Want to promote the 'star' of your real estate agency? Here's an email template with a beautifully structured layout to do just that. Why you need it: Again, you can use the header to show a breathtaking image of the exterior of the property. Below, you can keep the multiple content blocks to show the interior, such as the living room, bedrooms, and kitchen. Also, make sure you use top quality images to capture the recipient’s attention and make them want to book an appointment to check out the property. Towards the end, you can feature more properties in the surrounding area and link back to your landing pages or website. Lastly, you can keep the social media links and contact information to encourage further engagement. 4. Beautiful estates newsletter template Try it A beautiful email template to inspire future homeowners and promote various properties with engaging visuals. Why you need it: Want to stun recipients at first glance? Then, customize the header with the location of the properties you’re promoting to get them in the mood for property hunting. Each listing can have a dedicated CTA, relevant information, such as for sale or renting, as well as the price. Moosend also offers the ability to display dynamic content based on the recipient's location. This means you can tweak your emails for each potential buyers, providing a personalized experience that resonates better with their needs. Lastly, you can use the template builder's AI writer to populate your design with relevant email copy by specifying the type of content you want. For example, you can instruct the writer to generate a headline for your listings, short descriptions, or CTA copy. Further reading: If you want extra Moosend templates for your real estate agency, you can easily grab some of the business email newsletter templates and customize them accordingly. Stripo’s Real Estate Email Newsletter Templates Need more pre-made real estate templates? You can get them from other template builders like Stripo. To export your favorite designs, you only have to: Sign up for a Stripo account. Select your design, customize it and export it to your email service. Copy your Moosend API Key from the “Settings. ” Choose Moosend from the ESP integration list and paste the API Key. To send them, you must integrate your Moosend account with Stripo. If you need more information, you can check this tutorial and get ready to wow your audience. 5. Real estate business monthly newsletter template Give your email list all the information it needs to click on your CTAs and check your new listings, projects, and initiatives. Why you need it: Real estate agencies can leverage email marketing software for real estate and use a beautiful design to promote their properties, open house days, and real estate professionals. The number of content blocks will allow you to create an informative campaign to take your email marketing plan to the next level. Furthermore, you can easily customize this layout by adding advanced elements like videos to entice your future homeowners. Just make sure to add the right CTA, copy, and an eye-catching visual in your header to convert them! 6. Minimalist listings newsletter design A simple yet effective layout that uses the power of white space and minimalism to boost your real estate email campaigns. Why you need it: Use this minimalist design to show your audience the best part of your business. The spacing is perfect for adding various elements like high-quality property images and graphic design elements without making the template feel overstuffed. With this template, you can really create a variety of newsletter examples, link them to your listing pages, and increase your lead generation in a jiffy. Need some real estate newsletter ideas to get you going? Make sure to check out our collection of cool email marketing campaigns like Zillow’s, a very successful realtor whose messages are always beautiful and compelling! 7. Realtor HTML email newsletter template Another eye-catching layout to engage your potential clients and show them the value of doing business with you through valuable newsletter content. Why you need it: Stripo’s email template will let you create the best real estate newsletter for your email list. Add interesting copy to get your subscribers to act and take advantage of the header by inserting high-quality images to inspire them. To take your newsletter to the next level, you can also use Moosend’s email marketing tools like automation and segmentation to personalize your campaign and deliver the right message to the right person at the right time! Beefree’s Real Estate Newsletter Templates If you need more designs, you can visit Beefree. To get your templates to Moosend’s editor, you’ll need to export your real estate email newsletter templates as ZIP. In the file, you’ll find the HTML template and your visuals. Let’s see our top picks. 8. Homeowner's favorites email newsletter template Show your subscribers what’s really important by placing their favorite properties on top of your email design. Why you need it: Customize and personalize the above template to give your recipients an amazing experience with your real estate business. You can also display multiple listings and CTAs to lead them back to the properties they visited and give them additional information to convert them. Combined with bright CTAs, you can leverage white space to grab your recipients’ attention, increase your click-through rate, and nail your email marketing strategy! 9. Meet with a realtor newsletter design If you managed to schedule an appointment with your future homeowners, don’t forget to remind them of their upcoming visit with an informative newsletter. Why you need it: Summarize your recipients’ upcoming viewing with a simple yet effective design. Show them the property they will check out and use concise copy to provide them with specific details to avoid confusion if they have scheduled multiple viewings. Moreover, you can take advantage of this template by adding your real estate agent’s contact information to make the experience smoother and provide them with a line of communication. Email Design Tips for Real Estate Agents Need some actionable email tips to nail your real estate business newsletters? Here are all the things you need to keep on top of your mind before you start: Topic: Determine what your campaign will be about, i. e. , listing promotion, market updates, events, etc. Clear layout: Since your campaigns might have multiple listings and CTAs, pick a “spacious” design that will make interacting with them easier. Email fonts: Choose the right fonts for your real estate marketing campaign to enhance your design. Also, Moosend allows you to use custom fonts for that extra branding. High-quality property images: Avoid using generic stock photos. Instead, add real-life property images to excite your audience and increase your credibility. Straightforward CTAs: Your calls to action need to be clear and actionable to make your subscribers click on them. Contact information: Provide your agency’s contact information to let them reach out if they have any questions. Enticing headers: Make a great first impression with stunning header images and copy. And if you need help with your real estate email marketing strategy, you can check our dedicated guide. Further reading: Don't know which software to use? Take a look at some of the best email marketing tools for real estate. Listing Promotion Just Made Easier Creating converting newsletters for your real estate business shouldn’t be a hassle. With the right template, you can craft beautiful messages that will excite your audience and lead them back to your website. Also, you can promote local events, give market reports and updates to potential buyers, and even craft testimonial emails from satisfied home buyers. If you want to use the above real estate email templates, make sure to sign up for a Moosend account, customize, and deliver them to your clients! Now, it’s time to show your homeowners their dream homes, one beautiful newsletter at a time. FAQs Simple answers to common questions. 1. Are Moosend's templates free? Yes, Moosend's templates are completely free to customize. You don't need to pay anything extra to access or personalize them. To get full access to the extensive template library, you only need a paid plan starting at $9/month. This subscription not only provides you with a wide variety of professional templates but also includes all the powerful functionality and features Moosend offers to send and optimize your email marketing campaigns. 2. Is it easy to import templates to ESPs? Yes, you just export them using the available extraction methods and then import them to your email service. Additionally, many template builders like Stripo and Beefree integrate seamlessly with most email marketing platforms like Moosend, Mailchimp, etc. 3. Can I use Moosend's templates for real estate marketing? Absolutely. Moosend's templates are perfect for the real estate industry. You can easily customize them to showcase your property listings, highlight key features, and include multiple CTAs to drive engagement. Dynamic content also allows for personalized experiences based on the recipient’s location, enhancing the effectiveness of your campaigns, while the AI tools will help you save valuable time and effort. --- ### 28 Best Marketing Automation Software For 2025 [Categorized] > Finding the right marketing automation tool for your business can be frustrating. We've gathered the best tools for the most common use cases. - Published: 2024-06-14 - Modified: 2025-04-08 - URL: https://moosend.com/blog/marketing-automation-software/ - Categories: Marketing Automation, Software - Tags: Marketing Automation - Levels: Advanced, Intermediate Businesses nowadays have to do more in less time, so marketing automation software becomes an absolute necessity. The main reasons to select a marketing automation tool are: automate repetitive tasks and save time increase lead generation streamline operations through the integration with other services scale your business In this blog post, we'll present the top marketing automation solutions for each different use case, so you won’t commit to a tool you didn’t need in the first place. What Is Marketing Automation? Marketing automation is utilizing technology (i. e. , software) to manage and automate marketing processes across multiple channels. With the help of marketing automation, businesses can target customers at the right time with personalized messages based on their preferences, behavior, and other factors. Modern customers not only want but expect personalization in marketing campaigns and this is why 91% of users claim that marketing automation is highly important to the overall success of their online marketing activities. Now that we’ve seen the definition of marketing automation, let’s talk about marketing automation software. What Is Marketing Automation Software? Marketing automation software is an umbrella term referring to any kind of software that enables businesses to automate and streamline their marketing efforts, acquire new customers, increase revenue and improve their overall marketing efficiency. With over 100 marketing automation platforms out there addressing various use cases, verticals, budgets, etc, the current marketing automation space is cluttered and businesses are having a hard time picking the right tool for their needs. So, to make things simple, here are some notable use cases of marketing automation software in modern digital marketing: Email marketing: email campaigns are automatically triggered by users’ online actions, events, and lead scores. Automation can also help in email personalization, branding, and email deliverability. Lead management: through lead scoring and grading features, leads are automatically qualified and scored based on demographics, online behavior, etc. Moreover, drip campaigns can be automated to send relevant messages over time. Social media marketing: automation tools allow the scheduling of posts like polls, sweepstakes, and referral programs. Additionally, customer sentiment can be further evaluated by measuring likes, comments, retweets, etc. Advertising: lead customers through the sales funnel by automating specific advertisements. For example, in case someone revisits a product multiple times, then the automation software can display ads based on the stage they are at the customer journey. Workflow management: automation of processes that demand intervention from several different users. Now that you’re up to speed, let’s dive into the best marketing automation tools carefully placed in district categories so that you can find the one that best covers your needs! Category #1: All-in-one Marketing Automation Software An all-in-one marketing automation platform is a set of tools designed to help users manage all aspects of their organization’s marketing efforts. From email automation to lead nurturing and customer data management, all-in-one solutions can streamline your marketing operations and save you crucial time. 1. HubSpot Pricing: Paid plans start at $20/month, free plan Unique feature: Visual workflow editor HubSpot is among the best marketing automation software, mostly famous for its powerful customer relationship management (CRM) capabilities. The service has a particular focus on inbound marketing and offers an easy-to-grasp workflow tool to automate your repetitive tasks through a visual interface. HubSpot’s marketing automation software simplifies your lead nurturing process through a series of drip email campaigns. Moreover, you can assign specific goals to them to ensure that your email marketing strategy gives you the desired results. Regarding the workflow editor, the platform has a simple visual builder that lets you build multi-stage journeys for your audience. Finally, HubSpot lets you copy values, score leads, and exchange data between HubSpot’s CRM tool or Salesforce. All in all, HubSpot is a great marketing automation platform that combines different automation features for your marketing and sales teams. Nevertheless, if you don’t have a big budget, HubSpot might not be ideal for you. HubSpot Features Visual automation builder and multi-step marketing workflows Powerful CRM tool for effective lead management Landing page builder tool to boost lead generation A/B Testing tool to find the winning combination Predictive lead scoring option Various CRM integrations and more Pricing The platform has a free plan for 1,000 marketing contacts. While paid plans start at $20/month, to use the tool’s advanced automation features, you need the HubSpot Marketing Hub Professional plan starting at $890/month. 2. Adobe Marketo Engage Pricing: Custom pricing, free interactive product tour Unique feature: Intelligent cross-channel nurturing Adobe Marketo is a marketing automation solution that wants to improve the customer experience at every touchpoint and make the customer journey easier. To achieve that, the service lets you target your audience using behavioral tracking and powerful analytics. Moreover, the tool offers powerful content personalization features to deliver experiences tailored to each customer through AI optimization. This marketing automation software also gives you the tools to scale your lead-scoring models through intelligent processes and provides you with a customer data environment that segments your target audience using integrated profiles and engagement history. If you are interested in developing an omnichannel or multi-channel marketing approach, Marketo has a cross-channel engagement feature that lets you engage with your customers on their channel of choice. In general, Marketo is a great automation tool to power up your marketing efforts and simplify your marketing processes. However, it may be expensive for SMEs, you can check some Marketo alternatives here. Adobe Marketo Features AI-powered content personalization Powerful marketing data environment Landing page builder tool Dynamic tools to nurture leads Marketing impact analytics Pricing The platform has a free product tour that covers email, nurturing, automation, etc. It comes with four packaging options, but you’ll need to contact the sales team to learn more details about the pricing (custom). 3. Salesforce Marketing Cloud Account Engagement Pricing: Paid plans start at $1,250/month, free demo Unique feature: Integration with Salesforce CRM Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a B2B automation solution for big companies. The platform can boost your lead management efforts through AI-powered tools. Segmentation also allows you to create and customize dynamic lists for smarter list management. Apart from that, the software lets you target each contact with real-time alerts and activity tracking for better engagement. The Salesforce CRM integration also helps you monitor customer insights without interrupting your workflows. Overall, while this all-in-one automation platform gives you access to an array of tools, it isn’t ideal for SMEs with low budgets, unlike other budget-friendly marketing automation services! Salesforce Marketing Cloud Account Engagement Features Activity tracking option Real-time alerts ROI reporting Integrations with popular apps Pricing The software has a free demo that you can find on the tool’s website. Paid plans start at $1,250/month with the Growth plan for up to 10,000 contacts billed annually. 4. ActiveCampaign Pricing: Paid plans start at $19/month, 14-day free trial Unique feature: Event tracking options ActiveCampaign isn’t the most beginner-friendly software to get started. However, its capabilities are ideal for someone who has worked with automation tools before. Regarding its features, ActiveCampaign offers some good personalization options based on if/then/else logic. This way, you can easily customize your content to create more effective email messaging for your audience. Furthermore, ActiveCampaign’s automation builder is user-friendly, allowing you to create and automate follow-up email campaigns with multiple conditions. The platform also sports event tracking options. This way, you can boost your webinar marketing and manage online events without getting involved in every step of the process. All in all, ActiveCampaign will help you automate your marketing processes and hyper-personalize your content. However, it is more suitable for advanced users, unlike some other popular ActiveCampaign competitors. ActiveCampaign Features Drag-and-drop flowchart builder Event tracking options and hyper-personalization In-built CRM to assist marketing and sales teams Reporting and analytics for eCommerce platforms Pricing The email marketing software doesn’t offer a free plan, but it does have a free 14-day trial to test it. After that, ActiveCampaign has four paid plans that start at $19/month and offer you email marketing, online forms, automation, and more. Category #2: Email Marketing Automation Software In the previous category, we saw tools that can handle every aspect of your marketing operations. For most people though, when hearing “marketing automation” they think of email automation. Email marketing automation tools are way more affordable than the above tools and most importantly you don’t have to pay for features you won’t ever need. The use cases of these tools include automating the sending of your campaigns, sending transactional emails, building personalized audience segments, and sending triggered emails. 5. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (sign up here) Unique feature: Easy-to-set-up automated workflows Moosend is among the top email marketing and marketing automation software enabling you to craft email marketing campaigns, automate your marketing efforts, and increase lead generation with online forms. Abundant in email templates, the drag-n-drop email builder will make you feel like a creation pro. You can also set up your own workflow using various triggers, conditional steps, and actions. For example, you can create a welcome email or abandoned cart series triggered when your subscribers take action. And if you are pressed for time, Moosend has a collection of ready-made recipes to save you time! Moreover, the platform sports advanced segmentation and personalization features to deliver converting messages. Its segmentation options allow you to group your audience based on demographics, preferences, customer behavior, and more. Moosend Features Marketing automation to simplify time-consuming tasks Email list segmentation to group your audience more effectively Conditional logic Ready-made automation recipes Real-time reporting and analytics to measure performance Pricing Pricing starts at $9/month with access to all the features, including the visual workflow (unlimited workflows), pre-made recipes, and more. You can also create a free account (no credit card required) to try it out. Try Moosend 6. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Unique feature: Event invitation management Constant Contact is a popular email marketing and automation platform. It's easy to use but some features are very basic (A/B testing for example), which is good for beginners but limiting for pros. Regarding its automation features, the service allows you to use autoresponders and email list management tools to keep everything organized. For new eCommerce store owners, Constant Contact also helps you segment your buyers based on their online behavior and purchase habits. Moreover, the marketing automation software enables you to create automated workflows based on email interactions, which will target your customers more effectively. One limitation is that automation isn’t flexible when it comes to more advanced actions and multi-step workflows. Overall, Constant Contact will help you create simple automation for your business. However, if you want more functionality and flexibility, you should consider a more advanced Constant Contact alternative. Constant Contact Features Simple automated workflows based on behavioral data Advanced event invitations management Online forms Easy-to-use autoresponders Email tracking feature to monitor performance Integrations for social media, eCommerce platforms, and more Pricing This tool doesn’t have a free plan, but it gives you a 14-day trial to test it out. After the trial period, the marketing automation service has paid plans starting at $12/month for up to 500 contacts. Read Constant Contact Review 7. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Unique feature: Multi-step custom workflows Mailchimp is among the most popular tools for inbound marketing campaigns. Not only that but the software is one of the email marketing tools with the most integrations. When it comes to automation, Mailchimp offers some personalization options with if/then/else logic. Nevertheless, compared to other platforms, its options aren’t as user-friendly or beginner-friendly as you’d expect. Similarly, their marketing automation software is geared towards more experienced users due to its complicated automation workflows. Moreover, Mailchimp lets you integrate your email marketing with your social media strategy for better management. List management and segmentation are also available, allowing you to customize conditional relationships for your contacts. Overall, Mailchimp will give you the tools to create some solid automation workflows for your digital marketing strategy. Nevertheless, it might be difficult for inexperienced email marketers, unlike other Mailchimp alternatives. Mailchimp Features Advanced segmentation and behavioral targeting Multi-step custom workflows to target your audience Landing pages to increase your lead gen Variety of integrations with popular apps Pricing Mailchimp's platform offers a limited free plan for 500 contacts per month. For more, pricing starts at $20/month, giving you access to additional advanced features for up to 500 subscribers. Read Mailchimp Review 8. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Unique feature: SMS autoresponder option Brevo is a tool that combines the power of email with other marketing channels like SMS. The automation workflow builder is easy to use and has simple and advanced features. Users can create triggered drip campaigns based on behavioral data, such as email engagement or website activity. This way, you can target your audience with the right message. Furthermore, you can use the "test workflows" feature to try your flows before they go live. Another notable feature is the marketing automation software’s segmentation and personalization options. For example, you can use the tool to show personalized content to your audience based on set criteria like gender or engagement level. All in all, Brevo is a very straightforward automation service but lacks on the integration side. Brevo Features SMS autoresponder messages Landing page builder tool to capture leads A/B testing to discover the winning variation Transactional emails & SMS marketing Web & mobile push notifications (enterprise) Pricing Brevo’s free plan is only for 300 emails per day for unlimited contacts. After that, paid plans start at $25 per month and give you more features and increase your email sending limit. Read Brevo Review Category #3: Lead Generation Automation Software The tools listed in this category are mostly suited for automation around the customer journey. They work great for enterprise and B2B marketing and sales teams, while they can help with scaling your lead generation, lead scoring and lead nurturing. 9. Keap Pricing: Paid plans start at $79/month, 14-day free trial Unique feature: CRM and Email Integration Keap (formerly known as Infusionsoft) is a marketing automation software that promotes itself as a small business and enterprise solution. The tool is also known for its CRM and automation integration, which allows you to create marketing campaigns that perform. More specifically, Keap has combined sales and marketing, giving you an integrated solution to streamline your operations. While great for small businesses, it might not be ideal for larger enterprises. Furthermore, the automation builder is quite flexible, letting you create automation workflows that will simplify your tasks. Overall, Keap is a good option for SMEs, but it has a quite steep learning curve. Keap Features Integrated sales and marketing automation Simple reporting and analytics tool Smart subscription form builder Phone line and text messaging Pricing The software has a 14-day free trial you can use to test its functionality. After that, paid plans start at $299 per month and give you access to advanced marketing and sales automation, CRM and lead capture, and more. 10. Hunter Pricing: Paid plans start at $49/month, free plan Unique feature: Accurate B2B database and great integration options Over the past few years, Hunter evolved from an email finder and verifier to an all-in-one cold outreach platform. Users can use Hunter to support them on each step of their cold outreach campaign, from finding the companies that match their ICPs to searching for decision-makers' contact information and creating personalized cold email campaigns at scale. Finally, the tool natively integrates with the biggest CRMs, such as Hubspot and Salesforce, but can also integrate with hundreds of tools via Zapier. Hunter Features B2B database with filters like headcount, location, and technology Email address identification and verifier Intent data insights Automated campaign scheduling Google Sheets add-on CRM integrations (native and via Zapier) Pricing Hunter offers a free plan with limited credits and fairly unlimited feature access. Paid plans start at $49 per month. Users interested solely in Hunter's data can opt for a data platform plan, which allows the use of search credits via API. 11. Clearbit Pricing: Not provided Unique Feature: Reveal anonymous web traffic Clearbit is a powerful marketing data engine allowing businesses to delve deep into all of their customer interactions. The tool provides reliable, real-time data that your sales and marketing team can act upon to increase conversions at every stage of the customer life cycle. The suite of products can help you discover your ideal accounts, track anonymous website visitors and manage your campaigns accordingly while saving a lot of time. Additionally, you can automatically enrich every record in your CRM software and thus increase team productivity. Overall, it is a simple to use tool that enables businesses of all sizes to become truly data-driven. Clearbit Features Traffic identification to automatically create suitable content Discover new leads with complete contact information Lead qualification, nurturing, and segmentation Opportunity management Pricing The software currently offers a free trial, while you can also request a demo of the product. For further pricing information, you’ll need to contact Clearbit. 12. Breadcrumbs. io Pricing: Paid plans start at $400/month (billed annually), free plan Unique Feature: Co-dynamic lead scoring models Breadcrumbs is a revenue acceleration platform that allows you to identify and prioritize leads based on their likeliness to convert. The tool offers the ability to create models for Acquisition, Upsell/Cross-sell, Retention, and Adoption, which you can A/B test natively. The sophisticated tool also lets you create dynamic scores that indicate when demand is present, thanks to variables such as Recency, Frequency, Scoring Interval & Decay Rate. You also get an intuitive UI that requires no technical skills, while you can leverage both contact and account information to make a single score evaluation. Overall, Breadcrumbs is a simplified platform that makes lead scoring easy for everybody. Breadcrumbs Features Dynamic lead scoring Funneling Intuitive & simple UI Pricing The tool offers a free plan for up to 1,000 contacts scored per month and 1 test model. For more contacts and better functionality, premium pricing starts at $400/month (billed annually). 13. Act-On Pricing: Paid plans start at $900/month, free demo Unique Feature: Pricing reflects active contacts rather than the entire database Act-On is a marketing automation tool that offers a complete suite of applications, including lead management, email marketing, social media management, and more. The tool helps greatly with inbound marketing automation and it empowers marketers to scale their businesses through B2B demand generation. This marketing automation solution allows marketers to optimize the entire customer journey and drive exceptional brand experiences by automating buying journeys and personalizing messaging and campaigns. Act-On Features Drag-and-drop landing page editor Dynamic lead scoring, segmenting, and nurturing Data quality management Automated and adaptable buying journeys Pricing While Act-On has no free trial, it offers a free demo. Paid plans start at $900 per month for up to 2,500 active contacts, while for account-based marketing and advanced reporting, you’ll need the Enterprise plan. Category #4: Social Media Automation Software Social media automation tools are solutions designed to automate various aspects of social media marketing (content publishing, scheduling, monitoring, analytics). Such tools can help almost any brand manage multiple social accounts, use social media for paid advertising, or even provide customer support. 14. SocialBee Pricing: Paid plans start at $29/month, 14-day free trial Unique feature: The AI Copilot that generates a complete social media strategy for your needs SocialBee is a first-class social media management tool that can help you automate your social media presence. Create, organize, schedule, and share content across several social channels, including Facebook, LinkedIn, Twitter, Pinterest, Instagram, Google My Business, and TikTok. It is a tool ideal for businesses, entrepreneurs, and freelancers who want to be as efficient as possible when trying to schedule content. SocialBee allows users to generate or write captions, design visuals, customize and schedule posts, and analyze the performance of their accounts. You can create your own posting schedule according to best practices and you can personalize your posts depending on each platform’s particularities. In addition, you can manage your social inbox and respond to messages, mentions, and comments from a single place. SocialBee is a budget-friendly social media automation platform that allows you to get more leads with less effort. SocialBee Features Create a social media strategy with Copilot Generate posts with the AI assistant Set a posting schedule in your content calendar Recycle evergreen posts or expire time-sensitive content Curate content through RSS Feeds Analyse your posts and accounts Reply to messages, mentions, and comments Pricing The platform has a 14-day free trial. After that, paid plans start at $29/month, which can be paid monthly or yearly for additional savings. SocialBee also gives you a 30-day money-back guarantee. 15. Buffer Pricing: Paid plans start at $6/month, free plan Unique Feature: Hashtag Planner Buffer is an established social media management platform that allows you to plan, collaborate, and publish amazing content while providing you with in-depth insights to grow your brand on social platforms. The software sports a suite of products for publishing, engagement, analytics, and team collaboration, which help teams work more efficiently and drive more meaningful engagement and results on social media. Overall, Buffer is an excellent tool built with small businesses in mind, empowering them to build their brand and drive authentic engagement on social media platforms. Buffer Features Automated Publishing Collaboration Tools Multi-account management Workflow management Pricing The social media tool offers a free forever plan that lets you connect up to 3 channels. Paid plans start at $6/month for 1 channel (you can add more for $6/month each). 16. Hootsuite Pricing: Paid plans start at $99/month, 30-day free trial Unique Feature: Super rich analytics and subscriber insights Hootsuite is among the well-known solutions in the social media management segment for SMBs and large enterprises. The software helps organizations collaborate in campaign management, manage organic and paid social content, gain valuable insights from social channels and monitor customer conversations. Furthermore, the tool allows the automating of posts to reach the audience at the best times in order to drive maximum engagement. What’s more, you get rich analytics to understand your subscribers' needs and target them better. In a nutshell, Hootsuite is an ideal tool to manage your social media strategy and grow your following, as it has all the software features you would expect plus more. Hootsuite Features Promote organic content & manage paid ads Ample analytics capabilities Simple and straightforward dashboard Wide variety of integrations Pricing This solution has a 30-day free trial to test out its full potential. After that, paid plans start at $99/month for 1 user, 10 social accounts, and unlimited post scheduling. Category #5: Content Marketing Automation Software Content marketing automation tools can help businesses generate new content to publish as well as provide marketing teams with various automation opportunities regarding topics, research, data, and messages. Additional capabilities may include the construction of a content marketing funnel or the execution of basic pre-scheduling of social media posts. 17. CoSchedule Pricing: Paid plans start at $29/month, free plan Unique Feature: Document Classification CoSchedule is a marketing suite that allows you to easily organize all of your marketing efforts in one place. The platform consists of different products contributing to the content automation functionality. The tool’s integration with your blog and social media is easy and thus you can manage your entire content in one neat place. Moreover, CoSchedule lets you automate various workflows and efficiently manage all of your brand’s assets. The platform also sports collaboration tools enabling both clients and team members alike to work together on projects within the platform. Overall, CoSchedule is an invaluable tool for content marketers, with a significant amount of integrations to seamlessly work along with your marketing stack. CoSchedule Features Customizable real-time marketing calendar Automated publishing Resource management Automate team workflows Pricing The tool offers a limited free plan and a 14-day free trial to test its features. After that, paid plans start at $29 for the Social Calendar, while for the entire Marketing Suite, you’ll have to contact their sales team. 18. Clearscope Pricing: Paid plans start at $199/month, free demo Unique Feature: AI-powered content optimization Clearscope is an SEO content optimization platform offering tools that allow you to produce content that ranks in search results. This tool assists content creation by providing AI-powered content reports based on real-time data from Google. Moreover, Clearscope’s platform has a straightforward content grading scale to objectively measure content quality. Another great thing is that Clearscope allows unlimited sharing and exporting of reports, so you’re free to collaborate with anyone, and anywhere. Finally, the product integrates perfectly with Google Docs and WordPress, so your content workflow won’t be disrupted. Also, if you want to see how well the keywords in your content are ranking in the SERPs, you can take the help of rank-tracking software. This software also helps you in finding the top-performing keywords that you can insert in your content. Clearscope Features SEO management Keyword research tool & recommendations Comprehensive content grading scale Competitive analysis Pricing Unfortunately, Clearscope doesn’t offer a free plan, but you can request a demo of the product. Paid plans start at $199/month for unlimited projects and users. 19. Wordable. io Pricing: Paid plans start at $29/year Unique Feature: Bulk export Wordable is a content automation tool that allows instant export of Google Docs or HTML files to a WordPress, HubSpot, or Medium page or post. The tool helps users create blog posts quickly since, with just the press of a button, it creates the blog post directly from Google Drive while keeping all the formatting intact. Wordable was created to save you from spending hours uploading and formatting posts. You simply write in your favorite app and then instantly export publish-ready content. All the tedious uploading and reformatting process is eliminated. Wordable Features Import content from Google Docs or upload HTML/Zip files One-click transformations (open all links in a new tab, compress images, etc. ) Save drafts in your CMS Integration with popular platforms Pricing The tool offers a 30-day satisfaction guarantee when purchasing it. Paid plans start at $29/year for 1 user, 1 WordPress site, and 120 exports. Category #6: Reporting & Analytics Automation Software Reporting and automation analytics tools are vital for growing businesses and agencies that want to save time and energy. These tools automate the manual data retrieval, compilation, and analysis of data and help teams improve and speed up decision-making. 20. Microsoft Power BI Pricing: Paid plans start at $10/user/month, free plan Unique Feature: Integrations and Data Source Connectors Microsoft Power BI is one of the most powerful tools when it comes to visualizing data in a user-friendly way. It allows you to create interactive dashboards and reports and share them across your organization with ease. Microsoft's tool helps you connect different data sources in comparison to other BI tools out there, mash them up together, model them and visualize them in a single interface, giving you everything you need to uncover what your data truly means, whilst enhancing your decision-making processes. Power BI Features Create interactive reports (drag and drop builder) Share and publish your reports on the web Retrieve data from hundreds of Data Sources Pricing With a free account, you can create rich, interactive reports with visual analytics. Paid plans start with the Power BI Pro priced at $10/user/month, giving you access to live dashboards and report-sharing capabilities. Alternatively, the Power BI Premium option costs $20/user/month allowing you to access AI, big data tools, and enterprise-scale features. 21. Supermetrics Pricing: Paid plans start from $37/month, 14-day free trial Unique Feature: Scheduling Tasks Supermetrics is the Swiss-army-knife for data-oriented marketers allowing you to simply connect any marketing platform and transfer all your marketing data to your reporting or data storage software. With it, you can bring any type of data or metric you currently track within your desired reporting software and start building your dashboards. What’s unique is that when you’ve finished building your dashboard and reports you can automate data pulls with their scheduling tools. Overall Supermetrics is a simple solution to a complex problem, with hundreds of data source connectors available you will surely find what you need to start automating your marketing reports. Supermetrics Features 100+ Data source connectors Available API, BigQuery, and Amazon S3 Scheduling tasks Pricing Pricing is dependent on the data sources and the destination you choose to transfer that data to. For spreadsheets, pricing starts from $37/month for 1 user and 4 data sources. Custom options are also available upon request. 22. Dataslayer Pricing: Paid plans start at $44. 90/month, free plan Unique Feature: Email Notification Feature Dataslayer is another tool that allows you to transfer your marketing data to a data storage application like Google Sheets or a data visualization platform like Google Data Studio. There are various other destinations, available. If you want to automate your marketing reports, the software will be a great choice for the price they ask! Dataslayer is ideal for agencies, although you can use it however you see fit. What's unique about them and if you are an agency you will definitely like it, it's their automated email automation notifications. So if you have reports built for your clients you can notify them when they have been updated. Overall, Dataslayer is a straightforward tool to solve simple data transfer problems. Dataslayer Features Get your data into one place Automated data pulls to keep everything updated Email notification functionalities Pricing Dataslayer's pricing model is similar to Supermetrics. Paid plans start at $44. 90/month. Category #7: Sales Automation Software Sales automation software aims mostly to eliminate repetitive and manual tasks by automating them, to allow sales teams to focus on closing sales and bringing in money. With these tools, users can also automate follow-ups, manage their sales pipeline, and even send invoices to clients without delving into awkward conversations. 23. Salesforce Sales Cloud Pricing: Paid plans start at $25/month, 30-day... --- ### 15 Holiday Newsletter Templates for Better Seasonal Campaigns > Grab stunning holiday newsletter templates for Halloween, Christmas, V-day, Black Friday, and more to power up your sales. - Published: 2024-06-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/seasonal-holiday-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Seasonal marketing is a big deal, mainly for eCommerce store owners and online retailers. To benefit from it, you can craft appealing holiday email marketing campaigns to give your audience amazing discounts and special offers. If you’re looking for festive holiday newsletter templates to send appealing messages to your customers without wasting extra time, you’re at the right place. Below, you’ll find eye-catching newsletter templates, easy to customize, to spread the holiday cheer. From minimalist to extravagant, explore different designs and adjust them based on your needs. Moosend’s Holiday Newsletter Templates Moosend’s holiday design collection is completely free to customize and use when you sign up for an account. To find them, you need to: Click on the “Campaign” tab and “Create new campaign. ” Access the Email Editor. Click on the Template Library. Search for your favorite holiday template. Customize it based on your brand and target audience’s needs. You can also benefit from Moosend’s various integrations to streamline your email creation. Ready to capture your audience’s attention and make it the best holiday ever? 1. Christmas Newsletter Templates Christmas is the busiest and most profitable time of the year for all marketers. To make an impression and beat your competition, though, you need to plan your Christmas email marketing strategy way ahead of time. Below are two essential designs you can start customizing: Christmas Essentials Newsletter Template Get this Want to share your best Christmas gift ideas with customers and prospects? Use this seasonal newsletter template to attract their attention in no time. Why it works: Its color combination puts readers to the Christmas spirit. The simple design makes it easier to comprehend. The call-to-action buttons create a sense of urgency. This template has everything a Christmas newsletter needs to convert design-wise. Showcase your top products and feel free to add extra content blocks with more options if you see fit. Finally, keep the “Shop Now” call-to-action buttons to add a sense of urgency and move your subscribers straight to the checkout. XMAS Deals Email Template Customize this If you run Christmas sales and discounts, you need a beautiful and clear email design to send your message quickly. And this one can work miracles. Why it works: The Christmas Deals at the top indulges subscribers to keep reading. The product images and copy help readers decide what they need. The Christmas elements make this design festive. When subscribers land on this email design, they know instantly what to expect. Add high-quality product images with a short description and clear CTAs to maximize conversions. Plus, include your social media links on your email footer to invite subscribers to explore your content on other platforms, too. Christmas Gift Festive Newsletter Template Grab this Make use of the above holiday newsletter template to give your Christmas shoppers some inspiration, amazing discounts, gift guides, and more. Why it works: It’s perfect for sharing your holiday wishes with subscribers. It looks like a Christmas letter, and therefore more personal. You can also use it to offer a Christmas discount or coupon. Grab this seasonal newsletter template as it is or use tools like Photoshop or Canva to craft your own Christmas tree along with other joyful images. You can also provide subscribers with last-minute offers, or gift cards to make this campaign more appealing. And as always, don’t forget to create some magical Christmas subject lines to increase your open rates. Happy Holidays Responsive Email Design Customize this Everyone wants to receive festive Christmas cards during the holiday season. Take advantage of this trend by designing a thoughtful holiday campaign that’ll increase your business sales. Why it works: It's simple layout makes it easier to convert. It’s easy to customize and fully responsive. It has a single and powerful call-to-action. With the above design, you can create all types of campaigns. Use festive colors to promote the holiday spirit and furnish it with eye-pleasing graphic design elements to “jingle bell rock” your Christmas email. It’s also perfect for business newsletters and internal communication messages. Need more? Don’t forget to check out our amazing Christmas email template collection for better seasonal campaigns. 2. New Year Newsletter Designs Along with your Xmas emails, you can craft messages to wish your subscribers “Happy New Year” and promote your end-of-year sale. Below, you can find some festive new year email newsletter templates to make it happen. New Year Responsive Email Template Use this Make this New Year’s Eve more special with a charming email campaign. Promote different incentives to get your audience excited and make the move. Why it works: Its design is festive but also minimalistic. You can use it for multiple purposes. It has a strong and warm message for your subscribers. This holiday newsletter template is versatile, meaning that you can customize it to suit your needs whether you have a small business, eCommerce store, or even a non-profit organization. Play with the colors and graphic design, add festive visuals, and write copy that sticks. Gold New Year Email Newsletter Design Grab this Need an eye-pleasing holiday email newsletter template to capture your target audience’s attention? Let the above design do the trick. Why it works: It looks luxurious and unique compared to other templates. It’s easy to customize based on your brand’s needs. Social media buttons pop out to increase engagement on different platforms. This is a simple and beautiful seasonal email template to show your potential customers your new products or promote exclusive offers. You can customize it on the spot, changing the color scheme to match your branding. The content blocks are also neatly organized to increase readability and lead your subscribers to your store. 3. Valentine’s Day Newsletter Designs Help your customers nail this Valentine’s Day with relevant gift recommendations for their significant other. Get ready to create sweet email campaigns with some amazing V-day email templates. Sweet Love Holiday Email Template Use this Choosing something extravagant is great but sometimes choosing a more traditional design will give you equally good results. Why it works: Its simple layout is great for businesses that want to promote specific products. The red-white color combo is perfect for this holiday. The call-to-action buttons stand out perfectly from the rest of the text. This layout is great for eCommerce stores and businesses with Valentine’s related products. The use of white space will work in your favor, helping your CTAs stand out in the best way possible. Just choose the right color and font and you’re ready to roll. Blooming Valentine’s Day Newsletter Template Customize it Valentine’s Day and flowers go hand in hand, making this template a great choice for brands that adopt a more romantic approach on this special day. Why it works: Its exquisite design will make your V-Day email campaign unforgettable. You can customize it easily based on your needs. The email footer has plenty of space to add all the information needed. You don’t have to sell flowers or sweets to use this seasonal newsletter template. Customize it based on your brand needs and remove or add content blocks to show the products you want to promote. You can also adjust the copy, mentioning why subscribers should prefer your products if they want to show their loved ones how much they mean to them. Food Service V-Day Email Templates All yours Invite your subscribers to a romantic Valentine’s Day dinner they’ll never forget with this minimalistic but powerful design. Why it works: You can add your popular dishes/products on the top to entice subscribers. Its copy is easy to customize based on your needs. It can serve various purposes, such as increasing your booking or delivery rates. If you want to showcase your special Valentine’s Day menu to your subscribers and increase your booking rate, this holiday newsletter template is all you need. It’s also a great choice for food bloggers with cooking tips and recommendations for the perfect V-Day dinner. Finally, you can alter the font and images in simple steps using the drag-and-drop editor to match your brand’s needs. 4. Mother’s Day Seasonal Newsletter Templates Many eCommerce stores make the most of this unique holiday celebrating motherhood to boost their seasonal sales. If you’re one of them, feel free to choose one of these email templates. Nostalgic Mother’s Day Email Template Get this Even though a mother’s love is hard to describe, this email template says it all. Why it works: Its black and white design creates nostalgic yet warm vibes. The images are pitch-perfect but easy to replace if needed. It’s suitable for different intents. You can use this beautiful template for different purposes, from sharing discounts, gift recommendations, or even freebies. You can also add colorful images and replace the quotes with copy that suits your needs. Don’t forget to add a Mother’s Day subject line that sets the tone and yields high open rates to meet your goals. Mother’s Day Gift Newsletter Template Use this And now, off to a more colorful email template, perfect to showcase your Mother’s Day gift recommendations or deals. Why it works: Its flexible layout can be altered for different purposes. The “Buy now” call-to-action buttons are highly converting. The vibrant color palette makes this template unique. Use this seasonal email template to celebrate Mother’s Day the way you should. Add high-quality images of the products and write clever copy that motivates subscribers to trust you with this special gift. If you offer deals or discounts, consider adding a countdown timer to create a sense of urgency and maximize conversions. 5. Black Friday Email Templates Black Friday marketing is essential to give your business a sales boost regardless of your industry. And as you can imagine, the best marketing tool for the job is a simple yet converting Black Friday email campaign. You can also alter these email templates to create Cyber Monday emails. Black Friday Email Newsletter Design Grab this Did you know that most Black Friday emails use dark colors and bright CTAs to connect their designs with the actual holiday? Why it works: It has the ultimate Black Friday color combo. “Hurry up” and the discount at the top create urgency. It’s suitable for all industries and needs. As mentioned above, most Black Friday campaigns favor dark colors and vibrant graphic design elements to capture the recipient and lead them a step further down the sales funnel. With this layout, you can instantly benefit from this trend, creating an equally converting and pleasing campaign for your shoppers. Black Friday Email Template Customize this Do you want to show subscribers your top deals and incentivize them to claim them? Use this template to make it happen. Why it works: Its design is simple yet powerful. You can add beautiful product images to convert your subscribers faster. The call-to-action buttons are placed cleverly. Add high-quality product images and include the initial and final price to give them an extra push down the funnel. There are two call-to-actions, one placed at the top and one at the bottom to increase click-through rates and conversions. And don’t forget to add an urgent subject line to ensure high open rates. 6. Halloween Holiday Email Newsletter Templates Halloween always sets the mood for spectacular marketing campaigns. Take advantage of the spooky holiday theme to design eye-catching emails for your scary good deals. Sleepy Hollow Free HTML Email Template Get this Take advantage of the Halloween theme to “trick or treat” your recipients. Give them amazing discounts and promote your seasonal goods in the best way possible. Why it works: It’s as scary as it should be. The call-to-action is placed at the perfect position. It’s easy to customize and responsive for all devices. Another great layout to turn your CTA button into the star of your email marketing campaign. Combine it with holiday-specific images like Jack-O-Lanterns, bats, candy corn, and ghosts to provide your email list with an authentic experience that will favor both ends. Bewitched Holiday Email Newsletter Template Use this Last but not least, you can use the bewitched design to provide your subscribers with focused CTAs and additional information. Why it works: Simple layout that puts emphasis on the copy. It has the ultimate Halloween colors. It’s easy to customize based on your brand’s needs. This layout is simple enough, allowing you to add extra elements like countdown timers, GIFs, videos, or even tutorials for better engagement. Also, don’t forget to craft the perfect Halloween subject line to ensure high open rates and conversions. It will be a treat for your business. Need more designs to “scare” your audience? Here are some more Halloween email templates to capture their attention. Email Marketing Tips for Holiday Campaigns To nail your seasonal campaigns, you need to make them as stunning and valuable as possible. Here are a few tricks to rock them: Attractive subject lines: Boost your open rates by creating converting subject lines that reflect the email content and spread the holiday spirit. High-quality product images: The better they look, the more they’ll excite and convert your seasonal shoppers. Festive colors: Pick color palettes that correspond to the holiday you’re targeting. For instance, red and gold are perfect for Xmas campaigns, while black and yellow will make your Black Friday emails stand out. Short copy: Avoid large chunks of copy to keep your audience engaged. No one wants to see a long newsletter in their inbox during their break. Bright CTAs: Make sure they stand out with vibrant colors and, of course, compelling copy. Power Up Your Holiday Sales Your holiday campaigns don’t need to be boring. If you’re having a hard time or are pressed on time, choose one of the above seasonal email templates, customize it according to your needs, and wow your audience. And don’t forget–all these templates are free and ready to use after you sign up for a Moosend account. Start planning your holiday email marketing strategy early on to save time and, when the time comes, have some peace of mind. --- ### 17 Best Online Form Builder Tools For 2025 [Pros, Cons & Tips] > Explore the best online form builder solutions to create powerful, high-converting forms without being an expert! Find out more inside. - Published: 2024-06-05 - Modified: 2025-04-08 - URL: https://moosend.com/blog/best-online-form-builder-tools/ - Categories: Software, Subscription Forms - Tags: Subscription Forms - Levels: Beginner Searching for the best online form builder but don’t know where to look? You've come to the right place. If you have an online business, you may need a simple solution to build your email list from scratch, collect data to personalize the user experience, and find out what customers think about your product or brand. On this list, we compiled the top form editors you can use to do just that at a reasonable price. From designing beautiful forms to creating graphical reports and complex workflows, get ready to find the most suitable form builder. Disclaimer: The information below is accurate as of June 2024. Best Online Form Software by Use Case Jotform - The form builder with the ultimate template collection WPForms - Best WordPress form editor for flexibility Moosend - Best marketing platform with integrated form builder Google Forms - Best free online form editor for simple forms Woorise - Best for effortless drag-and-drop creation Formidable Forms - Best advanced WordPress form builder Feathery - Best for enhanced security and privacy Formstack - Best for performance tracking Paperform - Best for creating full-page forms Typeform - Best for conversational data collection Cognito Forms - Best for unlimited form creations Microsoft Forms - Best for straightforward branching logic forms HubSpot Forms - Best form builder with CRM capabilities Formsite - Best for data protection Wufoo - Best for advanced customizability ClickUp - Best for team collaboration Forms. app - Best form builder for AI-powered forms What to Look For in Online Form Builder? The way most form builders work is straightforward. However, some features distinguish good form builders from great form builders. Before you choose one, here are the best features to consider: Ease of use: an intuitive user interface and drag-and-drop editor will simplify the creation process. Customizations: complete control over the design will help you create branded forms. Pre-made templates: a wide selection of templates will save time and effort. Mobile responsiveness: forms need to display and function well on various devices to enhance the user experience. Analytics and reporting: tracking form performance and respondent behavior to optimize your lead generation strategy. Pricing: flexible plans will let you accommodate your needs as you grow. Integrations: connect your favorite apps and plugins to streamline data exchange. Security measures: SSL encryption, CAPTCHA, and data compliance will keep sensitive information safe and ensure compliance. Customer support: tutorials, documentation, and multiple customer service channels will allow you to solve simple and complex issues. With this in mind, let’s see the best form builder solutions in the market. 1. Jotform - The Form Builder with the Ultimate Template Collection Pricing: Paid plans start at $39/month, free plan Best for: Healthcare, Education, Mid-sized businesses Best feature: Large selection of free form templates Jotform is arguably one of the best free online form builders. The app has become famous for its vast collection of more than 10,000 templates and its simplified form builder. You can also create a form from scratch or import an existing form. We found that you can choose between two layout options, an all-questions-on one-page form or a single question per page. You can also create multi-page forms to improve user experience and collect more data to fuel your segmentation efforts. The best thing about this tool is its mobile-first technology that makes your forms look great on any device. Moreover, unlike other form editors, we liked that Jotform allows you to collect order forms, donation forms, and e-signatures. Best features Mobile-friendly forms PDF forms Collection of payments and e-signatures in the free plan Multilingual surveys HIPAA compliance (top-tier plan only) Pros Effortless form element insertion Integration with major payment processors Form widgets Payments even in free plan Cons Expensive but it has more features than other online form builders Users find customer support not great (especially enterprise clients) Pricing Jotform has a free starter plan allowing only five forms. The form builder has four paid plans starting at $39/month. 2. WPForms - Best WordPress Form Builder for Flexibility Pricing: Paid plans start at $99/year, free lite version Best for: Big and small businesses, eCommerce, Bloggers, Designers Best feature: Progress bar on forms WPForms is a WordPress plugin that lets you create beautiful forms with great flexibility while offering ease of use. We found the software beginner-friendly, allowing you to build order forms or create surveys to collect data. The plugin features conditional logic that both big and small businesses will find useful. Furthermore, we were able to make multi-page forms that improve the overall user experience. Apart from that, all forms are mobile responsive, so your mobile-first visitors won't have any issues while using a phone or tablet. Lastly, WPForms offers payment integrations with services like Stripe, Square and PayPal. However, this option is only available on the pricier plans of the software. Best features Easy-to-use drag-and-drop form creator Form abandonment Form location tracking Conditional logic GDPR compliant forms Pros 600+ pre-made web form templates "Progress bar" feature to boost conversion rates Premium addon features that are very powerful Responsive support team Cons Steep price tag No built-in instructions Free version is very limited Pricing WPForms offers four paid plans starting at $99/year for the Basic plan of the software. The company offers a full refund if you're unsatisfied with the service over the next 14 days after purchase. There is also a free Lite version of the plugin giving you basic functionality to get started. 3. Moosend - Best Marketing Platform With Integrated Online Form Builder Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies Best feature: Beginner-friendly online form editor Moosend is an email marketing platform with a great subscription form builder to create unlimited subscription forms without any technical expertise. Its drag-and-drop form builder is ideal for creating professional forms to boost your list-building efforts or display a call-to-action on your website. This software also offers pre-made form templates designed for all your needs to save time and effort. You can quickly customize your forms in a few minutes and then publish them. Users can choose from an array of form types: modal, inline, floating bar and box, full page forms and promotion popups to design the perfect online form for your business needs. Despite its simplicity, the form maker has a few advanced features like gamified forms, countdown timers and more at an affordable price, unlike competing services. So, if you’re looking for an affordable online form editor to meet your marketing goals and build personalized customer experiences, Moosend is the right tool for you. Plus, by signing up you’ll also get all the other tools included in the platform, such as the email editor, audience managements tools, automated workflows, and landing pages. Best features Drag-and-drop builder that favors simplicity Advanced visibility options (cookies, countries, URLs, etc. ) 100+ integrations to stay in sync Easily connected with automated workflows GDPR compliance Anti-bot protection Mobile responsiveness Pros All-in-one marketing platform with form functionality Variety of form editing options Gamified forms ("Wheel of Fortune" forms to create an interactive experience) Ultra-fast support team Cons Form templates could be further improved Not fully customizable forms Pricing Moosend’s paid plans start at $9/month for unlimited forms. You can sign up for the 30-day free trial to try out the form editor without commitment. 4. Google Forms - Simplest Online Form Builder Pricing: Paid Google Workspace plans start at $6/month, free plan Best for: Individuals and businesses of all sizes Best feature: Completely free with all the features Google Forms offers you a quick and easy way to create and deploy subscription forms with a smooth online form editor. Concerning customization, you can change the color of the header, upload photo files, or change the font of the survey questions. However, keep in mind that there are limited display customization options. Nevertheless, it does offer a range of options for the types of responses you want, such as short text, checkboxes, and a drop-down menu. Google Forms’ strength lies in its data validation and data visualization options. Furthermore, the results collected can be analyzed on the spot thanks to the charts automatically generated by the platform. You can also connect responses to a Google Sheet and share it with your team. Best features Drag-and-drop builder Basic conditional logic Response analysis with automatic summaries Multi-part forms Google Sheets integration Pros Extremely easy to use Easy collaboration with Google Account users Unlimited forms Excellent file upload feature (for videos and images) Cons No themes or templates available Lack of more advanced features (compared to the alternatives) Lack of versatility (e. g. lead generation and sales forms) Pricing You can use Google Forms for free or select one of the four Google Workspace plans that start at $6 monthly with the Business Starter. 5. Woorise - Best for Effortless Drag-and-Drop Creation Pricing: Paid plan starts at $29/month, 14-day free trial Best for: eCommerce, Marketers, Small businesses Best feature: 1-Click Insta Win templates Woorise is a versatile online form builder solution with powerful features that help businesses connect with their audience, collect leads and close sales. We found that the platform has an easy-to-use drag-and-drop builder enabling you to create surveys, quizzes, and online payment forms easily. You also get advanced fields, conditional logic, and email notifications to send a personalized follow-up after a user submits your form. With Woorise, you can create landing pages, contests and viral giveaways to improve your lead generation. If you run competitions manually and have trouble picking winners, then Woorise is the ideal solution for you. Finally, the software offers a wide range of integrations with popular email marketing applications like Mailchimp and ActiveCampaign. Best features Drag-and-drop campaign and form builder Multi-page forms and conditional logic View and manage all your leads in one place Bio Link page to link to your important content Pros Ideal solution for contests and giveaways Impressive template library with pre-made designs Unlimited campaigns with no restrictions Great customer support Cons Steep learning curve User interface could be better All plans have limited entries per month Pricing This form builder tool offers three paid plans starting at $29/month. You can also leverage the 14-day free trial to try the form builder before purchasing. 6. Formidable Forms - Best Advanced WordPress Form Builder Pricing: Paid plan starts at $79/year, free lite version Best for: Freelancers, Agencies, Bloggers, Designers, Developers, Photographers Best feature: Multi-page forms with conditional logic Formidable Forms claims to be the most advanced WordPress form builder. And rightly so. Despite the extensive customization options, we found that it's quite easy to use. There is a substantial learning curve (which is to be expected), but nevertheless, the tool helps you build various forms including calculator, payment, registration and survey forms. In our opinion, users will find the tool great when it comes to creating multi-step forms. The progress bar really helps in maintaining high conversion rates. Moreover, the automation options are very helpful since you can add people’s details to mailing lists or CRM software in just a few clicks. Best features Unlimited forms and entries Great conditional logic Form scheduling Dynamic prefilled fields Pros 65+ templates ideal for service-based businesses (210+ in the top tier plan) Extensive customization options Pricing fields (excellent for eCommerce) Multi-step forms with progress bar Cons Heavily limited free plan Advanced software that may not be ideal for the average user Costly add-ons and extensions GDPR and data retention is up to the user Pricing This online form creator for WordPress has four paid plans starting at $79/year. There is also a free Lite plugin that you can install to get a good feel of the tool. 7. Feathery - Best for Enhanced Security and Privacy Pricing: Paid plans start at $49/month, free plan Best for: SaaS, Insurance, Healthcare, Finance Best feature: Advanced logic capabilities Feathery allows users to create highly customized forms with ease, offering a no-code style editor and container layout for more converting designs. You can choose specific themes and use them across multiple forms to ensure consistency in branding and user experience. With Feathery’s Rule Builder you can also define custom logic and display every step of your form according to previous field responses. Lastly, we found out that developers can benefit from the form builder's SDK (software development kit) and API for seamless embedding into apps and dynamic control over form behavior. Lastly, Feathery prioritizes privacy and data security by offering user authentication via Firebase and SSL encryption to protect sensitive information. Best features Flexible no-code style builder and container layout Developer SDK and API Conditional Logic 100+ integrations with third-party apps Pros Dynamic and personalized forms with conditional branching Flexibility to design signup forms with tailored branding and themes Integration with third-party tools and apps for streamlined workflows and data management Cons Advanced features may require some time and effort to fully grasp Free plan has certain limitations (5 live forms, 1. 5K submissions) Higer pricing compared to other form builders Pricing This online form builder offers a free plan with 1,500 submissions, up to 5 live forms, and 100 emails/month. To increase the limits, you need to get a paid subscription starting at $49/month. A Business plan is also available with custom pricing. 8. Formstack - Best for Performance Tracking Pricing: Paid plans start at $59/month, 14-day free trial Best for: Healthcare, Finance, Education, SaaS Best feature: Huge form template library Formstack is another form builder solution designed to simplify data collection and streamline your workflows. We found the drag-and-drop interface very intuitive. You can effortlessly create custom forms tailored to your needs, whether for healthcare, education, finance, or beyond. Featuring HIPAA and GDPR compliance, Formstack ensures secure data handling, while its extensive template library lets you design forms for applications, registrations, surveys, and more. Lastly, you can integrate the form maker with 100 popular apps, including Salesforce, to automate processes, enhance productivity, and streamline data collection. Best features Drag-and-drop form builder Custom themes Conditional logic Electronic signatures Forms API and Webhooks Pros 300+ form templates 100+ integrations, including PayPal, Salesforce, etc. HIPAA supporting forms File uploads Cons Price point is higher than other competitors Limited number of forms and submissions Learning curve for the form editor Pricing Formstack isn’t a free online form builder. However, it has a 14-day free trial period to try it. Then, paid plans start at $59/month for 20 digital forms and 1,000 submissions. 9. Paperform - Best for Creating Full-Page Forms Pricing: Paid plans start at $29/month, 14-day free trial Best for: Designers, Web developers, Marketers, Agencies Best feature: Easy-to-use form builder Paperform is a great tool for building beautiful forms that match your brand. This online form maker has many responsive templates, like wedding invitation templates, bookings, customer feedback, etc. You can add text and images, align your content, or add questions and response fields. One of Paperform’s best assets is the 22 question types it offers, letting you craft different types of form fields to suit your needs. Then, you can choose what happens after submission, such as receiving an email notification, displaying a success message, or even redirecting respondents to a specific page on your website. Overall, you can create powerful forms that interact with your visitors by using conditional logic and calculation fields. It’s a great choice for people looking for smart marketing tools and apps, offering a wide range of integrations, including Moosend. Best features Custom HTML & CSS for greater flexibility Online payments, subscriptions, and donations collection Process and workflow automation 2000+ integrations SSL Encryption and reCAPTCHA support Pros Intuitive form editor Recognizes numbers with decimals (ideal for payments) Built-in automation Solid reporting and analytics Cons Drag-and-drop functionality is limited Building forms from scratch can be tedious Users find the trial period inadequate to familiarize themselves with the product Pricing Paperform offers three different paid plans, starting at $24/month. Despite the lack of a free plan, it offers a 14-day free trial. 10. Typeform - Best for Conversational Data Collection Pricing: Paid plans start at about $29/month, free plan Best for: Marketer, Creators, HR, Education Best feature: Uniquely designed conversational forms Typeform is a popular form designer, perfect for marketers, creators, designers and educational entities. The builder is visually attractive, allowing you to get the hang of form building and create lead generation and payment forms, among others. This online form builder offers various templates for different industries and form types, such as quizzes, polls, surveys, and application forms. It’s also worth mentioning that if you have used other builders before, you might find yourself missing the typical drag-and-drop convenience. While the style can be monotonous, every design can stand out thanks to the variety of backgrounds and images you can insert through the File Upload add-on. Moreover, Typeform allows you to apply calculations and use Logic Jump to add question branching, forks, or conditional questions. Best features Wide range of form templates and questions Mobile-friendly forms One question at a time format Ability to insert images, video, and animated GIFs into forms Simple analytics Pros High completion rates due to the forms being more enjoyable Excellent user onboarding experience More than 500 integrations, e. g. , Slack, Google Analytics Cons May be complex if you just want simple surveys Paid plans are rather expensive Free plan is very limited Pricing This online form creator offers a free version and four paid plans: Basic, Plus, Business and Enterprise. They range from $29 to $99/month, and you can choose between a monthly or a yearly plan (for a better price). 11. Cognito Forms - Best for Unlimited Form Creations Pricing: Paid plans start at $15/month, free plan Best for: Beginners, Businesses needing efficient data collection Best feature: Payments in the free plan Cognito Forms is one of the best form builders to design advanced forms on a budget. What sets this software apart from the competition is that it's completely beginner friendly. While it may not have an eye-catching or modern UI, the form maker is fast and does the job quite effectively. Form templates are neatly arranged into categories, including event registration forms, order forms, contact forms, and education forms. What’s more, you can even create custom Word, Excel, or PDF documents to keep your collected data organized. If you are a developer, Cognito Forms will be a great fit since it supports advanced features such as calculations, webhooks, and CSS styling. Fairly customizable, the builder helps you get more responses to long forms with page breaks, progress bars, and conditional pages to simplify data collection. Lastly, you get calculated fields, data encryption, secure online payments, and a great set of reporting tools. Best features Unlimited forms Conditional logic Payments integration (PayPal, Stripe, Square) Spam prevention Custom document templates Document merging Pros More than 165 ready-made templates Good value for money (according to user reviews) Builder supports 21 languages and more than 130 currencies Easy for beginners to start with Cons UI feels old For non-technical users, some programmable functions may be difficult to customize Users report that sometimes documentation is incomplete Pricing Cognito Forms offers a free plan for unlimited forms but limited storage and three paid plans starting at $15/month. 12. Microsoft Forms - Best For Straightforward Branching Logic Forms Pricing: Paid plans start at $6/user/month, free plan Best for: Education, Marketers, Small businesses Best feature: Easy-to-use branching logic feature Microsoft Forms is a great online form builder for users wanting to create simple polls, surveys and quizzes that are easy to complete and look great on any device. The service is easy to use and will be a great fit if you want simple forms. If you conduct live polls and surveys, you can see the results in real-time. While it isn't packed with advanced features like other form builders in this list, you can create beautiful graphics and themes that will match your brand. What's more, this solution stands out for its easy-to-implement branching logic. You can send respondents to different parts of your form based on their answers. This is a powerful feature that lets you get accurate responses. Other useful features include form password-protection and form expiration date, while the Excel integration will also help analyze your results more efficiently. Best features Customized thank-you messages "Sections" feature to break up long questionnaires Anonymous submissions Multilingual support Pros Extremely easy to use Integration with Excel Supports more than 75 languages Cons Small selection of unimpressive templates Lack of collaboration tools Users can't update/change submissions Pricing You can use Microsoft Forms for free with a Microsoft account. For additional features and better security, you'll need a paid plan for Microsoft 365 Education or Microsoft 365 Business which starts at $6/user/month with Microsoft 365 Business Basic. 13. HuSpot Forms - Best Form Builder with CRM Capabilities Pricing: Paid plans start at $20/month, free plan Best for: Small businesses, Mid-sized businesses Best feature: Integration with Hubspot services HubSpot is a full-stack CRM platform that comes with a suite of powerful tools to help you grow your business. HubSpot’s online form builder uses an intuitive drag-and-drop interface, making it easy to collect the information you want from your visitors. The tool allows you to create various web forms, such as standalone, embedded, and custom forms, as well as popups and drop-down banners. What's more, you can have unlimited creations with up to 1,000 fields for free. There is also a selection of goal-based form templates that you can tweak as you wish or make your own from scratch. Once someone fills out your form, they are automatically tracked in the HubSpot CRM, where you can set tasks, set up calls, and send personalized emails. The visual analytics dashboard helps you track how your forms perform to attain your goals more easily. Best features Goal-based templates 12 different field types Support forms Integration with digital tools Pros Unlimited forms with up to 1000 fields for free Automation options for follow-up tasks Built-in CRM Supports 19 languages Cons Platform may feel overwhelming if you don't use just forms Available templates look the same Pricing HubSpot has a free plan that allows you to create unlimited forms and collect unlimited form submissions. You also get email marketing, landing pages, a CRM, and other tools for free. To access HubSpot’s more advanced tools and automation features, paid plans start at $20/month. 14. Formsite - Best for Data Protection Pricing: Paid plans start at $24. 95/month, 14-day free trial Best for: Advanced users, Healthcare, Enterprises Best feature: Direct people to online forms through a QR code Formsite is the number one option if you want maximum security. The platform lets you protect your form data by encrypting the text in specific fields. This way, people without permission can’t view them. You can also use encrypted fields to directly accept credit card information or ACH data. What’s more, this solution lets you link multiple forms together and move your users’ responses from one form to another, so they don’t have to refill them. This builder is often used for creating simple contact or feedback forms. While it’s quite simple, Formsite is a platform for more tech-savvy users. Regarding integrations, this form editor connects with numerous apps such as Dropbox, Google Drive, Salesforce, and Zapier. Best features Secured forms Password-protected reports Custom logos Data visualization options Multi-page forms with logic CAPTCHA spam protection Pros User-friendly interface 290 ready-made templates categorized by industry and purpose Rich in built-in features Cons Steep price tag You need one of the more expensive plans to accept payments Pricing This online form builder doesn’t offer a free plan, but you can get a 14-day free trial to test it out. For more, you can choose from five pricing plans, starting at $24. 95/month with the Deluxe. 15. Wufoo - Best for Advanced Customizability Pricing: Paid plans start at $14. 08/month (billed annually), free plan Best for: Non-profits, Big businesses, Freelancers Best feature: Advanced form customizability Wufoo is a popular choice for people wanting quick web form design. While this builder feels outdated, it has powerful features like payment integrations, analytics tools, and a designer to create custom reports. Wufoo’s templates are neatly organized into categories such as lead generation, invitations, online orders, and registrations. But despite the huge selection of templates, they all look the same. The form builder allows full customization of your form's looks, by changing the alignment, description, label placement, etc. Moreover, you get graphical reports without the need to open a spreadsheet. The automated workflows also allow data to be transferred to a CRM or marketing automation system. Finally, this online form builder allows you to sync your forms with your favorite tools, offering a bunch of integrations like Campaign Monitor, Stripe, and Squarespace. Best features Cloud storage database Online payments Branching and Logic Automated workflows Security measures (256-Bit SSL Encryption, CAPTCHA integration) Pros The tool feels extremely easy to use Custom themes to make your forms consistent User-friendly branching logic Cons Outdated UI Forms you create are not good-looking by modern standards The 400 templates available all look the same Support could be better Pricing Wufoo offers four paid plans starting at $14. 08/month. There is also a free plan with basic features available, but it’s not ideal for business purposes. 16. ClickUp - Best For Real-Time Team Collaboration Pricing: Paid plans start at $10/month, free plan Best for: Individuals, teams, and businesses of any size or industry Best feature: Dynamic document editor to embed media ClickUp is an all-in-one productivity platform designed for teams of any size to bring all their work together into one centralized and collaborative work hub. ClickUp's form view allows users to streamline their data-gathering process and turn survey responses into actionable tasks directly in your workspace. The software automatically collects the information from your form and turns it into a task connected to your workflow. Moreover, the intuitive UI and drag-and-drop interface make it easy to create custom bug reports, feedback surveys, and event registration forms that you can build into a web page or share with anyone via a direct link. Best features Instantly create tasks out of Form entries Assign Form entries immediately to team members Customize Forms with themes and avatar images to reflect your brand Easily summarize and graph response data Over 1,000 integrations with other work tool Pros All-in-one productivity tool Many customization options Affordable pricing Cons Forms aren't included in the free plan It may be a little difficult to get started (compared to other alternatives) No form templates Pricing You can access the productivity tools, workflow views, unlimited members and tasks, and 100MB of storage with ClickUp's free forever plan. For the forms, you need to get one of the four paid plans starting at $10/month. 17. forms. app - Best for AI-Powered Forms Pricing: Paid plans start at $25/month, Free plan Best for: Small businesses, SMBs, Large corporations Best feature: AI form generator Forms. app is an eye-catching online form builder tool with an easy-to-use interface that stands out. With over 4000 templates and an AI form generator feature, it enables you to create forms, surveys, and quizzes quickly and easily. Using artificial intelligence, you can easily generate forms by describing what you need, and the AI will handle the rest. It will generate options for you based on your question titles, making the process more efficient and effortless. What's more, Forms. app offers a lot of its advanced features for free. These features include calculators, product baskets, multiple question types, payment collection, signature collection, conditional logic, and advanced analytics. Best features More than 4000 ready-made templates Advanced customization options Various animated and colorful themes 25 form fields Pros Mobile application Intuitive interface No commission while collecting payment Over 500 third-party integrations Cons Limited forms in its free plan No TURF analysis Pricing You can use Forms. app for free, for up to 5 forms and 100 responses per month. Regarding paid pricing, there are three subscription plans with monthly prices ranging from $25 to $99. Essential Form Design Tips to Get Started If you found your builder, set up your account, and now you're eager to craft your first form, here are some simple tips to keep in mind. 1. Create valuable copy Start by clearly communicating the benefit of filling out your form. Then, make sure users understand what they'll receive or achieve by completing it. It can be a special offer, a discount, or a free resource (ebook, etc. ) in exchange for their contact info. Also, to help users, add placeholders to provide examples of what should be entered in each field. As a rule of thumb, form copy needs to be short and concise. 2. Add the right fields When adding your form fields, only ask for essential information to prevent overwhelming visitors and leading them to form abandonment. Group related fields and use headers (if necessary) to improve readability and user experience. Moreover, arrange fields logically, and, if your builder allows, use conditional logic to show or hide fields based on previous answers. 3. Insert a compelling Call-to-Action (CTA) Use your online form builder to add clear and actionable copy for your CTA buttons, such as “Submit,” “Get Started,” or “Sign Up. ” You should also ensure that they stand out from the rest of the form. The easiest way to do so is to pick vibrant colors, such as orange, red or yellow, and pair them with a white font. 4. Make your form secure Apart from all the design elements, include a link to your privacy policy to reassure users that their information will be handled securely. Moreover, use CAPTCHA to protect your form from spam submissions and ensure only genuine users can submit it. For an extra security layer, you can use SSL encryption to protect data transmitted through your form. 5. Optimize & A/B test To enhance user experience, ensure your creation displays correctly on all devices. Mobile-responsivess is also... --- ### 13 Cheap Email Marketing Tools For 2025 [Pros & Cons] > Explore cheap email marketing tools like Moosend, Mailjet, ActiveCampaign, HubSpot, MailerLite, EmailOctopus, SendPulse, Cakemail, and more. - Published: 2024-06-03 - Modified: 2025-04-25 - URL: https://moosend.com/blog/cheap-email-marketing/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If you’re just starting out or on a tight budget, finding a cheap email marketing service can be a real challenge. With so many options out there, it’s tough to know which one will give you the best price-to-performance without compromising on features. Fortunately, we’ve taken the guesswork out of the process for you. In this post, we gathered the top affordable email marketing platforms to send professional, eye-catching campaigns, track their performance, and optimize them without breaking the bank. Let’s say goodbye to the frustration of sifting through countless options and the fear of overspending by exploring the best options you can find on the market, their pros and cons, and pricing. Affordable Email Marketing Software by Use Case Moosend – Best for advanced automation and segmentation at a low price. ActiveCampaign – Best for advanced marketing automation. Mailjet – Best for collaborating with your team. MailerLite – Best for selling digital products. Benchmark Email – Best for easy email creation. GetResponse – Best for A/B testing your campaigns. Cakemail – Best for newsletter template variety. EmailOctopus – Best for beginners with simple needs. Zoho Campaigns – Best for integrating with other Zoho products. Kit – Best for online creators who need additional tools. Twilio SendGrid – Best for great email deliverability. HubSpot Marketing Hub – Best email service with a free CRM. SendPulse – Best for multi-channel marketing. How to Determine if an Email Marketing Tool is Cheap To check whether an email marketing tool is affordable,you need to look beyond the initial price. While some tools seem to have a low starting cost, this is only for the minimum number of contacts or for limited features. If you want to ensure you get the best value for your money, you should estimate the number of subscribers you currently have and come up with a projection at least for the next year. You also need to consider which features are a must-have for your business—now and as you grow. This way, you’ll ensure your tool is scalable and doesn’t go from paying a fair amount of money per month to breaking the bank. Let’s see how to find affordable tools in simple steps. 1. Understand your email marketing needs First, you need to know how much you can afford to spend on email marketing each month. Most services will bill you monthly; however, some tools have annual billing, so you need to have the entire sum available. Moreover, consider if there are discounts for annual subscriptions that fit within your yearly budget. Apart from determining your list size, you should estimate how many campaigns or emails you plan to send per month. While some email service providers charge based on the number of contacts you have, like Moosend, others charge for the number of emails sent per month, such as Mailjet. 2. Compare pricing plans Which subscription model suits you best? Contact or email-based? Check the available options based on what you need and compare the available tools. Moreover, some tools offer free plans with limited features, which can be beneficial if you’re just starting out. However, they come with subscriber and email sending limits so they may not be ideal as you grow. So, testing free trials is a great way to see their full capabilities and then proceed instead of relying on a limited free plan. If you think you’ll be a casual email sender, pay-as-you-go plans might be more cost-effective. Then, you should focus on the platforms offering credit options and compare their rates. 3. Evaluate hidden costs Apart from the standard monthly/annual cost, you should check if there are additional charges for exceeding subscriber or email limits. Most ESPs, for example, have dedicated pages with overages and extra charges which you can consult. Or you can reach out to support directly. Additionally, be aware of implementation fees. While these may be a one-off expense, they should be considered if you're on a tight budget. Apart from that, consider the cost of any necessary add-ons or premium features that might not be included in the base plan. 4. Assess the available features When it comes to features, compare what’s offered at each price point to ensure you get what you need at an affordable price point. A slightly more expensive tool might be more affordable in the long run if it offers more value. Remember that your new tool should grow with your business. This way, even if you pay more after a few years, your increased earnings will be able to compensate for it. 5. Consult reviews and comparison guides The best way to determine if a tool is both good and affordable is to look for reviews from businesses like yours to understand their experience with the tool. Some providers offer case studies showing how their tool has helped other businesses save money. Others, take the time to review and compare tools to help you make an informed decision. For instance, Moosend analyzes other email tools and create comparisons and guides to help users get the most out of their email marketing service. Here are some examples: Best Email Marketing Software For Small Businesses Moosend Review: Features, Pros & Cons HubSpot Alternatives 6. Sync with your teammates Lastly, if more than one team member uses this tool, let them play around with it to ensure they find it easy to use. You can also opt for a platform with a collaboration feature for better results. In a nutshell, to determine if an email marketing tool is affordable, consider your budget, evaluate the pricing plans, and assess the value each tool offers. Now let’s see the most affordable options you can consider. Cheap Email Marketing Tools: Pricing comparison Here you can find a pricing comparison table based on the number of subscribers each tool offers. 500 1,000 15,000 50,000 Cheapest plan (billed yearly) Moosend $9 $16 $88 $315 $7 for 500 ActiveCampaign - $39 $286 $486 $29 for 1K Mailjet* - $15 $35 $225 $13. 50 for 15K emails MailerLite $10 $15 $109 $289 $9 for 500 Benchmark Email $15 $23 $118 $279 $13 for 500 GetResponse - $19 $79 $299 $15. 6 for 1K Cakemail $9 $11 $73 $165 $9 for 500 EmailOctopus $9 $12 $54 $160 $9 for 500 Zoho Campaigns $4 $7 $61 $138 $3 for 500 Kit $15 (300) $29 $149 $379 $9 for 300 SendGrid** $15 $15 $25 $120 $15 for 7K (15K emails) HubSpot - $20 $610 $2,030 $15 for 1K SendPulse $8 $12 $77 $191 $6. 40 for 500 Some of the platforms offer more affordable plans if you choose the annual options. For example, Moosend and ActiveCampaign drop to $7 and $29 per month respectively when billed yearly. Also, keep in mind that platforms like Mailjet and GetResponse won’t offer marketing automation in their lower tier plans. So, if you want automated workflows, you need to get a premium plan. Lastly, don’t forget to consider the number of emails provided by each ESP. Moosend, for example, has unlimited contacts for every plan while Cakemail, despite being less expensive, has a monthly email send limit. *Mailjet’s pricing model is based on emails sent not contacts. The table includes estimated contact-based pricing for Mailjet based on its email limits assuming you send 3 emails per contact per month. **SendGrid’s pricing is both email and contact based. For example, for 35K emails the pricing is $25 but for 40K emails the price goes up to $50 for the same number of contacts. 1. Moosend Pricing: $9/month, 30-day free trial Best for: eCommerce, SaaS, Agencies, Travel, Publishers Best feature: Advanced audience segmentation Moosend is a powerful email service provider with top marketing automation, personalization and segmentation features. It’s one of the cheapest email marketing solutions with great ease of use, even for beginners in marketing. With 90+ ready-made email templates at your disposal or using our redesigned drag-and-drop editor, you can craft beautiful newsletters to attract your audience’s attention. The software also lets you build landing pages and sign-up forms to enhance your lead generation efforts at no extra cost. Moosend’s email list segmentation capabilities will let you to send more personalized emails to your subscribers to boost conversions. You can also set up automated workflows and autoresponders and send transactional emails through the SMTP server. With real-time analytics and reporting, you can monitor which emails perform well to ensure more open rates and click-throughs in the future. Moreover, the platform offers generative AI capabilities, giving you a built-in AI writer to create all sorts of email content for your campaigns. Last but not least, Moosend can integrate with your existing marketing stack, such as your CRM tool for maximum performance. Best features Drag-and-drop email builder and pre-made templates Landing page and subscription form builder List segmentation options Easy-to-implement marketing automation Real-time analytics and reporting eCommerce AI solutions Integrations with Salesforce, WordPress, WooCommerce, etc. AI subject line tester Pros It offers email, automation, audience management, and lead generation all in one platform You get access to responsive and helpful 24/5 customer support through email and chat There are powerful automation features and detailed analytics, aiding in effective campaign management and optimization Cons The form design options lack flexibility for creating forms from scratch There’s a limited number of integrations with third-party apps There are fewer template designs compared to other tools All pros and cons are based on actual user reviews. For more information, you can visit G2. Pricing Moosend’s paid plans start at $9/month for up to 500 subscribers and unlimited emails (or $7 with annual billing). You get access to all core features, including landing page and online form builders. For casual sending, you can use the pay-as-you-go option starting at $350 for 350K credits and giving you all the email marketing features found in the Pro plan. A 30-day free trial is available to try the platform—no credit card required. Try Moosend for free 2. ActiveCampaign Pricing: $39/month, 14-day trial Best for: eCommerce, SaaS, Agencies, Fitness Best feature: Event tracking feature If you’re looking for a cheap email marketing solution combined with a CRM app and sales growth features, then ActiveCampaign is suitable for you. It has all the segmentation and automation assets you need to streamline a successful email sending process. The tool includes an email builder and dynamic content capabilities to craft personalized emails. As a marketing automation tool, it enables you to set up complex email automation criteria to send appropriate follow-up messages to your audience at perfect timing. ActiveCampaign can also boost your lead generation efforts with signup forms and landing pages, while you can build a sales pipeline to manage opportunities. As your customers move down the funnel, you can send more appropriate messages based on the goals you’ve set. What we liked in ActiveCampaign was the event tracking feature that lets you monitor contact behavior and leverage it to optimize your strategy. The downside is that it's an advanced feature that requires you to be familiar with a programming language. Best features Triggered and bulk emails CRM solution Customizable templates Audience segmentation and dynamic content Event tracking option for advanced personalization Plethora of integrations with eCommerce platforms, CRM, etc. Pros Powerful automations are available even in basic plans The platform provides helpful onboarding training With an easy-to-use email editor and landing pages, you get to create professional campaigns Cons There’s a steep learning curve for many of the features The pricing can be high for small businesses with limited budgets Advanced features and automations can be complicated and time-consuming to use Pricing Paid pricing starts at $39/month for 1,000 subscribers with the Lite plan, giving you access to email marketing, online forms, and automation features. There are three more plans available (Plus, Professional, and Enterprise), but they go beyond the "affordable" scope. There is also a 14-day free trial to test out the platform before you commit. Further reading: If you need a more user-friendly tool to get started, you may want to look at other ActiveCampaign alternatives. 3. Mailjet Pricing: $15 for 15K emails, free plan Best for: SaaS, Media, Advertising Best feature: Multi-user account Let’s move to Mailjet, another affordable email marketing platform with great capabilities. It has an intuitive interface that enables user collaboration to sync with your entire team. The platform provides you with an email builder to create, test, and send responsive emails that convert. It enables you to manage your audience easily and grow your contact list fast. Plus, you’ll be able to monitor your performance through their actionable analytics. This cheap email marketing solution also has a function for developers introducing email API, SMTP relay server, and transactional SMS for maximum results. Best Features Email marketing templates and an intuitive builder Dynamic content feature Contact list management Role management through sub-accounts Advanced analytics dashboard SMTP Relay system Pros Integrates well with various CRM systems, eCommerce tools, and more to streamline your efforts Allows users to easily create professional email templates without technical skill. Offers robust API capabilities, allowing for easy automation Cons Some users find the interface challenging and not very intuitive The initial plan lacks features needed for more complex email marketing strategies, such as A/B testing Pricing With Mailjet, pricing for paid plans starts at $15 for 15K emails per month without a daily limit. There is also a Premium and Custom plan for businesses looking for more advanced features. The Premium plan specifically gives you A/B testing, marketing automation, dynamic content and priority support, and for all these you need to pay $25/month. The platform offers a free plan with basic functionality for 6K email newsletters per month. 4. MailerLite Pricing: $10/month, free plan Best for: Creatives, Media, SMBs Best feature: Open rate by location MailerLite is another affordable solution with a library of pre-made email templates and an intuitive editor with HTML and rich text functionality. As an email marketing service provider, it’s best known for its analytics features, including click maps and opens by location to track your campaign performance efficiently. This platform has everything you’ll need to manage your contact lists and personalize your campaigns. You can also build mobile-friendly email marketing campaigns to engage your customers regardless of their device. Lastly, MailerLite includes a website builder for bloggers and small business owners wishing to enter the eCommerce world, with basic functionality. Overall, it is a simple and cheap email marketing tool for beginners and new business owners. Best features Content optimization options Lead generation assets (e. g. embedded forms, pop-ups) Targeting and automation workflows Segmentation and subscriber management Integrations with Shopify, WordPress, etc. Advanced analytics Pros Quick and straightforward to set up, even for large email lists Friendly customer service, which is particularly helpful for small businesses Allows for easy creation and use of landing pages for lead generation Cons Preview mode doesn’t always accurately reflect the final sent email Limited integrations with major CRM tools like Salesforce and HubSpot Various issues with issues with links, images, and API endpoints Pricing Its paid monthly plan starts at $10 for up to 1,000 subscribers. They offer various options based on the exact number of subscribers you have. There is also a free plan with 12K emails per month, but with basic email marketing features. Read our full MailerLite review 5. Benchmark Email Pricing: $15/month, free plan Best for: SaaS, Agencies Best feature: Contact list automation Benchmark Email is a user-friendly email marketing platform offering a free plan and two affordable premium plans. It has an intuitive email editor to build responsive campaigns without any coding skill. You’ll also find a landing page builder to build an effective lead generation process. Just add the visual elements you need to reflect your branding, along with a value proposition and CTA and you’ll be ready to convert your audience. Through its marketing automation features, you can set up drip campaigns to engage your subscribers and convert them. You can also make the most of the personalization and customization options to deliver the right messages to your audience. For more cheap email marketing software similar to Benchmark Email, consider these Benchmark Email alternatives. Benchmark Features Email and landing page builder Photo editing tool A/B testing and tracking report RSS emails Social media-based campaigns Pros User-friendly drag-and-drop builder and pre-made templates Great customer support, responsive and knowledgeable Detailed analytics and reporting tools for tracking email performance Cons Template customization options are somewhat restrictive Occasional glitches and outdated features AI content creation could be optimized Pricing Benchmark’s premium pricing starts at $15/month for 500 contacts, giving you full access to the platform. The free plan of the tool is for 500 contacts and 3,500 emails per month, but it's very limited feature-wise. 6. GetResponse Pricing: $19/month, 30-day trial Best for: Publishers, SaaS Best feature: "Perfect timing" email delivery feature GetResponse is another cheap email marketing platform with a decent deliverability score and excellent design capabilities. The tool is also useful for your sales and lead generation practices, with web push notifications, webinars, and website tracking. As for email marketing, you can send perfect-looking broadcast emails, newsletters, and SMTP-triggered emails. Create awesome templates and landing pages through the intuitive builder - and mobile-responsive, of course. Lastly, you can convert website visitors with timely popups, web push notifications, and live chats. And if you need to nurture subscribers and retain customers you can do it with behavior-triggered emails and marketing automation campaigns based on data-driven segmentation. Best features Autoresponders and transactional emails Drag-n-drop email template creator Custom segmentation and perfect timing tool Lead-nurturing CRM Real-time analytics Pros Easy to use with a minimal learning curve and intuitive interface Responsive and helpful customer support available through live chat Offers AI tools for building websites, landing pages, newsletters, and emails Cons Some instructional videos are too technical for beginners Occasional login issues and slow loading times Pricing plan complexity, especially when adding more contacts Pricing The software offers three premium plans starting at $19/month. The higher tier plans unlock better marketing automation functionality and eCommerce capabilities, but they come at a steep price tag. There is also a 30-day free trial to try the tool. Further reading: If you’re looking for a simpler solution that has a more straightforward pricing structure, you can check GetResponse’s best competitors. 7. Cakemail Pricing: $9/month, free plan Best for: Freelancers, SMBs Best feature: Automated list cleaning Our next cheap email marketing solution is Cakemail. This tool lets you build beautiful responsive emails with decent features to ensure maximum email marketing benefits, from dynamic content to analytics to monitor the performance of your email marketing metrics. When it comes to your subscriber lists, you can import the new contacts easily, get their opt-in, regulate anti-spam policies, and rely on automated list hygiene for maximum deliverability. The software also offers tools to manage your lists and ensure they are clean. This way you’ll maintain good email list hygiene and keep them free from spam addresses that will hinder your email deliverability. Best features Dynamic content and personalization Unsubscribe management and email authentication Branded email templates and sign-up forms Automation stats and analytics API Advanced segmentation and list management Pros Easy to use with a minimal learning curve Wide range of templates for creating visually appealing emails Integrates well with other tools like CRM, eCommerce, and CMS systems Cons Lacks some advanced features and variety in templates compared to competitors Users have experienced lag, especially when sending emails or logging in Pricing Paid plans start at $9 for up to 500 subscribers and 6K email sends, while the Premium plan ($14/month/7. 5K sends) offers unlimited lists with priority to the customer support team, customer journeys, and A/B testing. There’s a free plan for up to 2K contacts, 10K email sends, and basic features. 8. EmailOctopus Pricing: $9/month, limited free plan Best for: Small businesses, freelancers Best feature: Advanced segmentation on list fields EmailOctopus is another affordable email marketing platform that simplifies email creation and campaign management. It offers a wide range of customizable templates and an intuitive drag-and-drop editor to create emails from scratch. Users have noted its good deliverability rates and effective email management, making it a reliable choice for businesses looking to enhance their email marketing efforts. The platform also provides comprehensive reporting features, allowing users to track campaign performance easily. However, it has some limitations in automation features and occasional customer support issues, which can affect the overall user experience. If you want more similar options, check these EmailOctopus alternatives. Best features Drag and drop editor Automated workflows Online forms API access User roles/permissions Pros Easy to use with a minimal learning curve High email deliverability rates Affordable pricing for small businesses Cons Automation features can be limited and difficult to set up Design editor has some limitations Occasional customer support issues Pricing EmailOctopus has a Pro plan starting at $9/month for 500 contacts and 10K email sends. This cheap email marketing tool also has a free plan which is available for 2,500 subscribers and 10K monthly emails, 3 automations with 5 steps and up to 3 forms. Also, if you’re an Amazon SES user, the platform has an EmailOctopus Connect option where emails are routed through your own Amazon SES account. Paid plans start at $8/month for 500 subscribers. A free plan is also available for 2. 5K subscribers. 9. Zoho Campaigns Pricing: $4/month, limited free plan Best for: SMBs, Agencies Best feature: Contact scoring and tags Zoho Campaigns is a cheap email marketing tool that lets you create email campaigns and manage your contact list effortlessly. It offers a user-friendly interface, allowing you to create templates and automate email workflows easily. The platform also integrates well with other Zoho products and third-party apps to streamline your email marketing strategy. Users appreciate the minimal technical expertise required. Basic email segmentation is available in the Standard plan; however, if you need more advanced features, such as advanced workflows and contact scoring, you need to upgrade. Apart from email marketing, Zoho Campaigns offers an SMS marketing add-on to further engage your customers. Best Features Advanced drag-and-drop workflows Dynamic content Recipient time zone sends Batch sending SMS marketing Pros Easy to set up and use with minimal technical expertise Seamless integration with Zoho CRM and other Zoho products Great automation capabilities streamline marketing processes Cons Automation setup can be non-intuitive and complex Limited font options and email design flexibility Customer support can be slow and requires significant issue clarification Pricing Zoho Campaigns has a very cheap standard plan starting at $4/month for 500 subscribers. However, it’s very limited feature-wise. The Professional plan costs $6/month for 500 and gives you access to advanced segmentation, pop-up forms, and more. 10. Kit Pricing: $15/month, limited free plan Best for: Online Media, Freelancers, Creatives Best feature: Automated email funnels Kit is one of the top marketing platforms for creators with amazing email marketing capabilities. You can make the most of its email designer and craft beautiful landing pages and subscription forms to bring those leads home. Through this platform, you can grasp and segment your audience for maximum results. There are multiple integrations for a spotless marketing experience, either native or via Zapier. Along with the email builder, landing page and forms, users will get access to automated email sequences, digital products, audience tagging and broadcasts. Best features Custom landing pages Email designer and premade templates Subscriber graphs and stats Targeted content and automated email funnels Advanced insights on the Creator Pro plan Pros Advanced automation capabilities for tagging, segmenting, and sending personalized emails Comprehensive tutorials and resources for users Variety of features for creators Cons Lack of detailed engagement data for specific subscriber segments Becomes expensive as your email list grows, which isn’t ideal for small businesses Limited customization options for email signup forms Pricing Kit’s paid plans start at $15/month for 300 contacts, making it a slightly pricier platform compared to the other email tools on our list. Still, if you’re a creator with a limited audience and want to take advantage of the additional features, then it may be worth considering. For more functionality, the Creator Pro starts at $29/month for up to 300 subscribers. A free plan is available, but for 1K subscribers and very limited features. Read our full Kit review 11. Twilio SendGrid Pricing: $15/month, free plan Best for: SaaS, Agencies, Startups Best feature: Great email deliverability If you’re looking for a cheap email marketing platform with a great deliverability rate, then you should explore SendGrid. The tool will let you design beautiful campaigns and then give you access to delivery optimization tools to secure a flawless email marketing outreach. SendGrid is well-known for its testing capabilities, but it’s also sufficient with other significant tools such as email building, marketing automation, and analytics. It’s also a scalable platform for businesses that grow fast and steadily. Best features Responsive templates and HTML email editor Rendering previews and spam testing Deliverability insights and email validation tools List segmentation and targeted messages Pros Detailed reporting and analytics to track email campaign performance High email deliverability rates to ensure your emails land in your recipient’s inbox Custom HTML templates and pre-designed options Cons Limited customization options in the email builder and restrictive design features Accounts may be closed without prior notice, causing disruptions Issues with data migration, list building, and embedding links Pricing With SendGrid, paid plans begin at $15/month for 7K contacts and up to 15K monthly emails. However, not all features are available unless you switch to the Advanced plan, which costs $60/month. There’s also a decent free plan for a limited contact list. Email API plans are also available for Developers starting at $19. 95/month. Further reading: If you need more powerful options at a more affordable price, you can check out SendGrid’s best alternatives. 12. HubSpot Marketing Hub Pricing: $20/month, free plan Best for: eCommerce, SaaS, Small businesses Best feature: Free CRM system HubSpot is known for its all-in-one CRM tool, providing everything you need to run your business, from email hosting to a content management system. With a HubSpot account, you can access all their free tools instantly. This means you can use their online form builder, email marketing and simple automation tool, free website hosting, live chat, reporting dashboard, and more without paying a single cent. These tools come with various drag-and-drop features to simplify your marketing efforts, while you can also access HubSpot's support resources, knowledge base, and community. Overall, the tool provides all the features a small business needs to get started, but one downside is that the pricing model takes a steep incline the more your audience grows. So, if you're looking for truly cheap email marketing software, consider a different tool. Best features Email automation and workflow sequences CRM database and contact management Lead generation tools Content management systems and website hosting Built-in security features Pros All-in-one platform covering email marketing, sales, CRM, and automation Allows complex workflows with branching logic and if/then statements Integrates well with other tools and offers a vast range of add-ons and templates in the marketplace Cons Costs can quickly add up based on contact limits The user interface can be cluttered, making it less welcoming for new users Some advanced features, like detailed customizations and additional automation, are locked behind higher pricing tiers Pricing Paid plans start at $20/month for 1,000 marketing contacts, giving you follow-up emails, email health insights, and upgraded functionality. While the Starter plan is great for small teams, if you need more tools and contacts, you must pay a lot more, with prices reaching $890/month. The free plan is also ideal for small business owners who want all the tools to start running their business. Further reading: Need the same functionality at a more reasonable price? Check out HubSpot’s best alternatives. 13. SendPulse Pricing: $8/month, free plan Best for: Agencies, SaaS Bet feature: Subscriber rating Next, we have SendPulse, another cheap email marketing platform with great functionality. Apart from its campaign capabilities, it also provides users with SMS, chatbots, and web push notifications. As a bulk email service, it enables you to create dazzling campaigns via the email editor, and automate messages in various forms apart from email, such as SMS. Its personalization and segmentation features can make a huge impact on your marketing efforts. Lastly, the software will give you access to a full A/B testing suite available in the Pro version to find the best content combinations for your audience. Best features Drag-and-drop email editor Automation 360 feature Statistics and list analytics Transactional emails and detailed reporting Online course creator Pros Offers a wide range of tools including email marketing, sales, chatbots, CRM, and push notifications The chatbot builder stands out, letting users create custom bots for multiple channels It has an intuitive and easy-to-navigate interface Cons The reporting and analytics tools could be more detailed and customizable Integrations often need to be done outside of SendPulse, adding extra costs Some users find the pricing and feature transparency lacking Pricing The Standard pricing plan starts at $8 for up to 500 subscribers or $12 for 1,000 contacts. For the full features or enterprise functionality, you'll need the Pro or Enterprise plan. There’s also a free plan for limited usage (e. g. , no segmentation option). Further reading: If you’re looking for a bulk email service, you can consult our comprehensive guide. Additional Resources Here, we compiled some resources to assist you during your selection process. Mailchimp Pricing: Which Plan Suits You Best? Brevo Pricing: In-Depth Analysis MailerLite Pricing: Is It Really An Affordable Solution? Kit Pricing: How Much Does It Cost + Analysis If you already have an email platform and want to change it, you can consult our software evaluation guide. Find the Best Tool without Breaking the Bank Email marketing is a process for every business, and it’s up to you to decide how much you want to invest in it. Thankfully, there’s a solution for every business. For instance, if you... --- ### Mailbox Providers Will Change The P=None, Maybe Not This Year But Soon > Gmail, Yahoo, and others may soon enforce stricter DMARC policies to enhance email security and deliverability. - Published: 2024-05-31 - Modified: 2025-01-07 - URL: https://moosend.com/blog/dmarc-policy-changes/ - Categories: Email Deliverability - Levels: Beginner, Intermediate In today's digital landscape, email security is paramount. With cyber threats evolving and phishing attacks becoming increasingly sophisticated, organizations must adopt robust measures to protect their email communications. One such measure gaining prominence is DMARC (Domain-based Message Authentication, Reporting, and Conformance). Let's find our more below. Introduction to DMARC DMARC is an email authentication protocol that helps organizations prevent email spoofing and phishing attacks by allowing domain owners to specify how email providers should handle messages that fail authentication checks. By implementing DMARC, organizations can protect their brand reputation, enhance email deliverability, and safeguard recipients from fraudulent emails. The Rise of DMARC p=none Many organizations are beginning their DMARC journey by implementing a policy of p=none. This policy instructs email providers to monitor email authentication results without taking any enforcement actions. While p=none allows organizations to gain insights into their email ecosystem and identify potential issues, it doesn't actively prevent fraudulent emails from reaching recipients. Expectations for Future DMARC Policies As organizations mature in their DMARC implementation, there is a growing trend towards adopting stricter DMARC policies, such as p=quarantine and p=reject. These policies require email providers to quarantine or reject messages that fail authentication checks, respectively. By enforcing stricter policies, organizations can significantly reduce the risk of email fraud and phishing attacks. Challenges with Forwarded Messages and DMARC Failures One challenge that organizations may encounter is forwarded messages failing DMARC checks. This can occur when messages are forwarded from a domain with a strict DMARC policy to a domain with a less strict policy or no DMARC policy at all. As a result, legitimate messages may be flagged as suspicious or blocked, leading to delivery issues and potential disruption of communication. Impact on Deliverability and Security Forwarded messages failing DMARC checks can have significant implications for both email deliverability and security. On one hand, it increases the risk of email fraud and phishing attacks, as malicious actors may exploit loopholes in the forwarding process to bypass authentication checks. On the other hand, it can lead to legitimate messages being misclassified or blocked, resulting in communication breakdowns and loss of trust. Possible Solutions & Best Practices To mitigate the impact of forwarded messages failing DMARC checks, organizations can take several proactive steps. This includes: implementing DMARC alignment to ensure that forwarded messages retain their authentication status educating users about the risks of forwarding messages from untrusted sources encouraging the adoption of stricter DMARC policies across the email ecosystem The Takeaway DMARC represents a critical step towards enhancing email security and deliverability. While organizations may initially adopt a policy of p=none to gain insights into their email ecosystem, the eventual transition to stricter policies like p=quarantine and p=reject is inevitable. At some point, Gmail and Yahoo, and most probably other MPBs, will force senders and brands to take proactive steps and change their DMARC policy. No one knows when this will happen, but my theory is that we will see those changes within the next two years, which is a good thing if we want to improve the email ecosystem. By addressing challenges such as forwarded messages failing DMARC checks and implementing best practices, organizations can effectively safeguard their email communications and protect against emerging threats in the digital landscape. --- ### Hospitality And Travel Newsletter Templates With Examples [2025] > Increase your booking rates and conversions with these beautiful and responsive hospitality and travel newsletter templates. - Published: 2024-05-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/travel-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Want to capture your target audience’s attention with amazing promotions and accommodation deals? Do it with some beautiful hospitality and travel newsletter templates. Explore some cool design examples and turn them into eye-catching email marketing campaigns for your guests and travelers in simple steps. You’ll also find travel and hospitality email examples from notable brands and tips to build unforgettable campaigns that inspire wanderlust. Moosend’s Responsive Newsletter Templates Moosend’s customizable newsletter templates are perfect for creating promotional emails for your hotel, food and beverage service, or travel agency. Here’s how to get them: Sign up for an account—you can also get one month free. From the Campaigns tab, select “Create new campaign. ” Go to the Editor and find the design you like in the Template Library. Choose your design and start customizing it on the spot. With the intuitive email builder, you can add all the elements you like, from videos and GIFs to product and conditional visibility blocks Hotel Email Newsletter Templates Promote your hotel business with eye-pleasing designs that will take your email strategy to the next level. Below, we have an assortment of hospitality email templates to help you nurture your visitors and increase your booking rate. 1. Luxury Email Newsletter Design Example Customize it here Is your business on the luxury side? Use this example to stun your potential customers and invite them to a refreshing experience. Why it works: The white space makes the email content easier to read. The high-quality images form expectations to readers. The vibrant CTA buttons pop out to increase click-throughs. This hotel newsletter template will give you the chance to create beautiful emails to promote your hotel business. Take advantage of the white space and add great images of your hotel to inspire your recipients. Also, insert clever CTAs that stand out from the rest of the content to boost your click-through rate and lead your audience back to your booking or landing pages. 2. Hotel Email Newsletter Design Try for free A beautiful and simple travel newsletter template to charm your recipients and get them excited about their next adventure. Why it works: The Z-pattern layout secures great readability. Easy to customize design with lots of space for different elements. Room recommendations and tips create an enhanced reader experience. Customize the above hotel newsletter template to showcase your business and give potential guests a taste of what they’ll experience. The layout is great for presenting numerous guestrooms and services. Moreover, you can add more content blocks following the Z-pattern to enhance your email with travel tips or itineraries to increase your subscribers’ engagement. 3. Adventure Responsive Email Newsletter Template Customize for free You sent them your welcome email and now it’s time to deliver an astonishing promotional campaign to get new subscribers to act. And the above hospitality newsletter template is all you need. Why it works: The visuals create high expectations to readers. The layout is easy to customize. It’s suitable for multiple purposes, e. g. sales, newsletters, etc. Customize this design to effortlessly increase your booking rate and connect with your audience by linking back to your social media profiles to form solid relationships. Don’t forget to insert relevant images and copy with the type of room, price, and availability. You can also adjust this design to send monthly newsletters with video tutorials and tips to boost subscriber engagement. 4. Enticing Travel Newsletter Template Get this template Are you a marketer who wants to promote dreamy destinations? Pick this travel email template to intrigue your potential guests with eye-catching visuals and exciting copy. Why it works: The above-the-fold copy puts the reader straight to the topic. The CTA buttons placed at the top have highly converting potential. It’s fully customizable based on your business needs. Give your subscribers a taste of what they’ll come across if they book their next holiday with your business. Customize this hospitality newsletter template to give them all the necessary information they need to convert. The header is already equipped with an above-the-fold copy box and CTA to increase your chances of making your readers click. Food Service Email Templates Does your food service or restaurant need an extra push? Make sure to craft some delicious promotional email campaigns to get your customers to order from you. Let’s see two relevant hospitality email templates to increase your subscribers’ appetite. 5. E-Menu Email Newsletter Template Try it for free Turn your menu into an eye-catching email campaign that will make your audience order on the spot. Why it works: The design is clear, enhanced with high-quality and delicious-looking images. Readers can find the offer at the top of the campaign. The blog post leads readers to your website for maximum engagement. This email layout will let you present your top dishes to your audience. Take advantage of the white space to avoid overwhelming them. Add short copy with a clear font to give them more details about your restaurant and specialties. Furthermore, including extra content blocks with relevant blog posts is also a great way to engage them with your business if your recipients don’t want to order just yet. 6. Sweet Life HTML Newsletter Template Customize this Another beautiful template to give customers exactly what they need to order from your food service or eCommerce website. Why it works: The spacing enhances clarity and readability. The copy of the CTA buttons creates a sense of urgency. The vibrant colors and images make this campaign irresistible. Customize this example to excite your audience with high-quality visuals of your products. If you are proficient in using designer tools like Photoshop or Canva, you can create numerous images or infographics to save valuable time. Also, white space will give you the chance to keep every element organized and amplify the visibility of your CTAs. 7. Food & Beverage Responsive Email Design Grab this Want to showcase your new menu to your subscribers or increase your online orders? Here’s a great template for you. Why it works: The copy is complementary to each image to bring more clarity. The layout can serve different goals, such as lead generation or sales. It’s fully customizable and responsive for different devices. Use this email design to display your seasonal menu or popular drinks and dishes to subscribers. Place a call-to-action button under each choice to increase conversions. This layout is also perfect for travel or hospitality bloggers who want to engage readers through interesting content. Think out of the box and adjust it based on your needs. Travel & Hospitality Email Examples That Stand Out Do you need more inspiration to make the most of this digital marketing tactic? Here are four top-notch examples from similar brands to nail your travel email marketing strategy. You can create most of them by customizing one of the hospitality and travel newsletter templates presented earlier: 1. Vacasa’s Unique Travel Email Example Subject line: Skip the crowds this summer Vacasa created a stellar email campaign to attract subscribers who prefer holidays away from big crowds, as stated in the subject line. The head title and introduction put the reader straight to the point. Below, they added different destinations enhanced with high-quality images and straightforward copy to form expectations for each destination. Moreover, they included a few resources above the email footer to please more engaged subscribers. 2. Soho House’s Hospitality Email Example Subject line: Introducing Room No. 5 If you want to showcase your hotel, resort, or vacation accommodation to your subscribers to increase your booking rate, you can follow Soho House’s example. The amazing slogan “Stay like a member, not a guest” creates a warm welcoming tone that can’t go unnoticed. Plus, the minimal and highly aesthetic images create a unique atmosphere that can magnify travelers who value luxury and good taste. 3. St Martins Lane’s F&B Invitation Email Subject line: What Time Is It? Invite your subscribers to your food and beverage business with a unique email as St Martin’s Lane did. They announced the opening of the terrace bar-restaurant and described what customers are up to in the copy. The “Book Now” CTA button adds a sense of urgency to yield higher click-through rates and conversions. Finally, they embedded their IG feed to showcase user-generated content which works as social proof. 4. Booking. com’s Black Friday Discount Email Subject line: Our Black Friday Deals are LIVE! Finally, if you want to share a special discount or inform your subcribers about your seasonal sales, Booking. com has a great example to inspire you. At the top, you’ll find the percentage of the discounts, followed by short copy, a call-to-action button, and important information about the deals. Plus, they added some of their top deals for popular destinations to entice prospects. Hotel And Travel Email Campaign Design Tips To convert your visitors, you’ll need effective hospitality and travel newsletter templates that will pique their interest. Below are some essential email creation tips to make them work every single time: Realistic images: Use real-life examples of your business to avoid over-promising and under-delivering. Compelling copy: Write valuable copy to inform your recipients about your packages and availability and a captivating subject line. Bright CTAs: Add vibrant colors to attract their attention and make them click. Advanced elements: Use videos and GIFs to create interactive emails and show your readers why they need to choose your business. Leverage automation: Create automated workflows to nudge your customers while their interest is still fired up. Contact information: Give them a line of communication with your business and remember that some travelers might be more traditional and prefer booking by phone. Dreamy Templates for Dreamy Destinations Now your business is ready to charm your audience and get them to act. Try to create realistic yet stunning messages to promote your services. Travelers will appreciate them and have a greater experience with your business. Moreover, feel free to register for a Moosend account and check all the hospitality and travel email templates we saw above. You can customize them in simple steps with zero coding and design knowledge. --- ### 7 Best Enterprise Email Marketing Software Solutions In 2025 > Explore top enterprise email marketing software: Moosend, ActiveCampaign, Brevo, Mailchimp, HubSpot, Salesforce Marketing Cloud, and Marketo. - Published: 2024-05-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/enterprise-email-marketing-software/ - Categories: Email Marketing, Software - Levels: Advanced, Intermediate Enterprises today face a highly competitive landscape where delivering personalized content is important to succeed. Channels such as paid ads and social media marketing have long helped businesses like Tesla, Apple, and Amazon enhance brand awareness and drive revenue. However, benefiting from channels with the highest ROI is crucial for a thriving corporation. Email marketing, in our case, offers according to Litmus an impressive ROI of $40 for every $1 spent by brands in the US. This shows the effectiveness and importance of enterprise email marketing software to reach and engage customers. In this post, we’ll analyze some of the top email marketing platforms suited for enterprise-level usage. Also, we’ll explore their best features, pros and cons, and pricing to help you make an informed decision. Disclaimer: The information in this post is accurate as of May 2024. How to Choose the Right Email Marketing Software for Enterprises Before you start exploring your options, you need to specify your needs and use cases. For example, organizations seeking email software for internal communications should look for tools that offers ease of use, enhanced security, integration, and effective communication within large teams. On the other hand, if you want to run an effective enterprise email marketing strategy, your team will need advanced features and functionality, such as personalization. Here's what to look for: Compliance and security: It needs to comply with legal standards such as GDPR and CCPA, to protect your organization and customers. SSO & SAML authentication: These processes will ensure a secure and efficient environment that aligns with the overall IT infrastructure and security policies. Advanced email builder: A user-friendly email editor lets you design various campaigns without any coding expertise. Pre-made templates are also a plus and will save time and effort. Powerful segmentation and personalization: It’ll let your team tailor content to meet the specific needs and interests of different customer segments. Real-time analytics tools: Detailed metrics will track and measure the effectiveness of email campaigns, refining your strategy and improving ROI. Marketing automation features: Email automation streamlines tasks and increase content relevance by sending triggered emails based on specific actions or behavioral patterns. CRM integration: Seamless integration with customer relationship management systems will help your team leverage customer data for more targeted email campaigns. A/B testing capabilities: Enables testing of different variations of an email campaign to find the version that drives better engagement and conversion. Customer support: A responsive, 24/7 customer support through various channels (phone, chat, and email) is crucial to deal with urgent issues. High deliverability rates: Manage sender reputation, avoid spam filters, and ensure emails reach the inbox. User access: Provides granular access controls to manage who can view, edit, or send campaigns, crucial for maintaining security in large organizations. The most important thing you should consider when choosing enterprise-level software is whether it can handle large volumes of emails and grow with your needs without sacrificing performance or reliability. Email Marketing Platforms for Enterprises: Comparison Table Our selection includes different email services to cover various digital marketing needs, including internal communications and marketing campaigns, for industries like SaaS, eCommerce, and more. Let’s take a first look at them below: Best features Cons Trial/Demo Moosend Audience discovery, high email deliverability Limited number of integrations Free trial, demo ActiveCampaign Custom data management (objects) Steep learning curve Free trial Brevo Multi-user access Poor email deliverability Demo Mailchimp Multivariate testing Limited email creation customizations Free trial HubSpot Marketing Hub Built-in CRM Takes time to fully understand Demo Salesforce Marketing Cloud Engagement AI-powered insights Requires technical proficiency Free trial Adobe Marketo Engage Lead scoring and nurturing Outdated and slow interface Demo Now, let’s examine their best use cases, features, pricing, strengths, and weaknesses in more detail. Best Email Marketing Platforms for Enterprise by Use Case Moosend – Best for powerful automation and segmentation tools with a minimal learning curve. ActiveCampaign – Best for complex marketing automation and native CRM integration. Brevo – Best for multichannel marketing and user-friendly tools. Intuit Mailchimp – Best for advanced customer journeys and multivariate testing. HubSpot Marketing Hub – Best for managing contact lists through their powerful CRM. Salesforce Marketing Cloud Engagement – Best for AI-driver personalization. Adobe Marketo Engage– Best for lead generation and nurturing for B2B. 1. Moosend Moosend is a powerful email marketing and marketing automation tool suitable for enterprises or businesses transitioning to larger operations. This platform will offer your team everything they need to create, send, and optimize marketing campaigns. The drag-and-drop editor favors usability and customizability while the learning curve is minimal. Regarding its automation features, Moosend offers advanced workflows with numerous triggers to create complex sequences, including re-engagement, abandoned cart, and welcome emails. Moreover, Moosend's Audience Discovery enterprise-level tool will boost eCommerce marketing by analyzing user interactions and purchase history to create dynamic, AI-driven segments. Apart from that, your team will get access to landing pages, forms, dynamic content, and autoresponders. Lastly, enterprises will get custom reports and SSO & SAML authentication to ensure control over access to sensitive marketing data and campaigns. A dedicated account manager will also assist you during setup and help you optimize your strategy. Moosend offers a service-level agreement (SLA) to set clear expectations, ensure quality service, and provide a clear framework for resolving potential issues. Best Features Audience discovery Single sign-on (SSO) & SAML Segmentation based on demographics, locations, and more Multi-step marketing automation workflows Custom reporting Dedicated IPs 10+ team members Dedicated account manager 100+ integrations with CRM, eCommerce, WordPress, and more Priority support via phone, email, and chat Pros Excellent email deliverability & strategy optimization Powerful AI-powered tools, such as eCommerce AI, generative AI for email content authoring and subject line optimizer Easy to set up, with a minimal learning curve Robust analytics and reporting, offering detailed insights into campaign performance (open rates, click-through rates, unsubscribes, etc. ) Unlimited marketing campaigns and transactional emails Very responsive and helpful customer support team Cons No SMS marketing features Certain limitations in form design capabilities and customizations Limited number of integrations for the time Pricing: Moosend’s pricing structure is based on the number of contacts you have. You can try the platform for free by signing up for the 30-day free trial. For more information, you can contact sales to get a quote. Further reading: Pros and cons are based on numerous customer reviews. For more, you can check G2. You can find out more about the platform by reading Forbes’ recent review. Try Moosend 2. ActiveCampaign ActiveCampaign is another great option with robust marketing automation features. However, since the tool is quite advanced, your team should have experience working with similar tools. If not, then you need to be prepared for the steep learning curve. Regarding the enterprise-level features, ActiveCampaign will give you access to custom reporting to build reports based on specific customer data and customize your dashboard with the information your team needs to monitor. Your teams (up to 10 users) will also get access to custom objects, a tool to manage data more efficiently. Apart from these, ActiveCampaign offers various email marketing and marketing automation tools to help every aspect of your strategy, including lead scoring, online forms, split automations, and more. Your team can easily build campaigns and automate them through the workflow builder. API and Webhooks are also included to connect the software to your apps. Lastly, SSO and HIPAA support are available for enterprise clients, while ActiveCampaign’s SLA will ensure the security of your operations. Best features Custom reporting Custom data management (objects) SSO authentication HIPAA Support Unlimited email testing SMS add-on Pros Can cater to various marketing needs from email campaigns to multi-channel marketing strategies Offers many integrations with popular tools (Salesforce CRM, Shopify, etc. ) Powerful automation capabilities Extensive training and onboarding materials Cons Occasional slowdowns during peak business hours The quality of support can be inconsistent Steep learning curve for new users Reporting tools are not very user-friendly or easy to customize Pricing: ActiveCampaign’s Enterprise plan starts at $323/month for 2,500 contacts. For more than 50K subscribers, you should request a custom quote. 3. Brevo Another enterprise email marketing software you should consider is Brevo (formerly Sendinblue). The software will provide your team with customizable templates, reliable automation, and seamless integration with other tools to streamline your work. Moreover, Brevo users have noted its user-friendly interface and excellent customer support. However, some find the analytics a bit lacking and wish for better email deliverability as it seems to be underperforming. This is very crucial to ensure your email marketing campaigns reach your subscribers’ inbox. Enterprise clients will also get access to sub-account management, enterprise-grade security and tailored onboarding to ensure your team learns how to use the platform the right way. Best features Sub-account management Predictive sending AI Personalized support (phone) Multi-user access Advanced statistics SMS & WhatsApp campaigns Pros Supports various marketing channels including email, SMS, and WhatsApp Has a responsive and helpful customer support team Supports marketing campaigns in multiple languages Provides a wide variety of customizable templates for emails, newsletters, and landing pages Cons Automation triggers can be confusing and sometimes don't work as expected Difficulty in reversing blocklisted contacts and managing subscriptions via automation Issues with integration concerning opt-ins and subscription management Poor email deliverability according to numerous delivery tests Pricing: Brevo has a dedicated Enterprise plan that you can see through the available demo. If you want more options similar to it, you can explore Brevo’s best alternatives to make a more informed decision. Read Full Brevo Review 4. Intuit Mailchimp Mailchimp is a popular email marketing tool that you should consider for your team. The platform offers an array of email marketing and marketing automation tools, along with lead generation and contact management features to keep everything organized. Mailchimp offers an intuitive email builder and pre-made templates to speed up the creation process. While the tools are easy to use, setting up everything may be, according to Mailchimp users, a tad difficult which means your team needs to be prepared for the learning curve. Moreover, the customer journey features are quite robust, allowing you to build complex email automation sequences for your audience. The enterprise-level plan (Premium) will give you access to unlimited seats and audience, while you’ll also receive dedicated onboarding and a customer success manager to help you complete the process smoothly. Best features Automated customer journeys Generative AI tools (beta) Multivariate testing Priority phone support Content optimizer Send time optimization Pros Extensive and up-to-date email template library Very detailed analytics for tracking campaign performance Powerful customer journey builder with numerous triggers and actions Large number of integrations with various tools, including social media networks and CRM systems Cons Slow and sometimes inadequate support responses Limited customization options for email creation Complicated setup for new users, especially with importing email lists and automated responses Charges for duplicate contacts and unsubscribes Pricing: Mailchimp offers a Premium plan starting at $350/month for 10K subscribers. For more than 250K contacts, you should contact sales. A free trial is available to try the software. Further reading: If you liked Mailchimp but you’re looking for a more user-friendly option for your team, you should consider one of Mailchimp’s best alternatives. Read Full Mailchimp Review 5. HubSpot Marketing Hub HubSpot Marketing Hub is another robust enterprise email marketing solution you can consider designed for B2B SaaS marketers. The platform has a powerful contact management system (CRM) that your team can use to keep customer data organized and enhance sales and marketing. So, if you want a tool to combine your efforts and increase your personalization efforts, HubSpot will let you integrate them seamlessly. Moreover, this platform enables Account-Based Marketing (ABM), revenue attribution, and custom workflows to enhance your teams’ efficiency in reaching high-value customers. While users have noted its excellent customer support, HubSpot’s pricing tiers, database management, and the need for more advanced customization options are some of the drawbacks you should consider before committing. Best features Multi-touch revenue attribution Custom events and objects Customer journey analytics Up to 300 teams User permissions (content & data) Built-in CRM Pros Complete suite of tools including contact management, email marketing, landing page building, conversations, ads, and ABM (Account-Based Marketing) features Immediate chat assistance and extensive documentation Advanced workflows and numerous integrations with popular third-party apps Very detailed analytics and reporting tools to track campaign performance, identify areas for optimization, and measure the impact of their marketing efforts Cons Takes time to fully understand and use all the available features Social media capabilities are seen as limited, and there are issues with duplicate records and database management Limited advanced customization options, particularly in email design and workflow configurations Users feel the need for more strategic guidance from Customer Success Managers (CSMs) to better leverage the platform's full potential The plan starts with a small number of subscribers for a high price Pricing: HubSpot pricing for the Marketing Hub Enterprise is $3,600/month for 10K contacts and 5 seats. The one-time Enterprise onboarding also has a fee of $7,000. A free plan is available, but you can only explore the core features. For more information, you need to contact sales. Further reading: You can find out more tools like HubSpot by exploring its best competitors. 6. Salesforce Marketing Cloud Engagement Marketing Cloud Engagement is another enterprise email marketing platform that leverages AI to create and deliver personalized campaigns. It allows businesses to use real-time customer data at a scale to design tailored customer journeys and automate experiences across the entire lifecycle. The platform also supports multichannel messaging, including highly personalized email and mobile app engagement, and offers advanced analytics to optimize campaign performance. You can also enhance brand-customer relationships through conversational marketing for appointment confirmations, surveys, and preference building for better customer experiences. Integration with tools like Google Analytics and additional features such as Marketing Cloud Personalization and Loyalty Management are also available to streamline your operations. Best features Journey builder Mobile messaging AI-powered insights Global platform Multiple business units Pros Integration with Salesforce CRM for a unified customer view Strong focus on compliance and secure practices Drag-and-drop features for non-technical users Automated marketing journeys across multiple channels Cons User interface can be overwhelming and less intuitive High pricing structure, prohibitive for smaller enterprises Requires technical proficiency for effective customization and use Difficulties in integrating with other systems Pricing: The tool has three paid plans. The Professional and Corporate are $1,250/org/month and $4,200/org/month (billed annually) respectively. For the Enterprise, you need to request a quote. 7. Adobe Marketo Engage Marketo Engage by Adobe is a great option for enterprises, offering email marketing and marketing automation functionality to engage customers. This solution will let your team build predictive segments for more targeted marketing, and nurture leads across multiple channels. They can then personalize customer experiences by deploying triggered content based on behavioral data. The advanced flows will also help your sales and marketing teams engage valuable customers and enhance their journeys. Apart from that, Marketo Engage offers generative AI for quicker email creation, interactive webinars, scalable AI-driven chatbot interactions, and embedded scheduling tools on landing pages. Additionally, it integrates with Adobe's suite, to optimize B2B marketing journeys. Best features Real-time reporting and analytics Daily API calls Generative AI authoring Active listening and triggered content Lead scoring and nurturing Pros Integrates seamlessly with various third-party tools such as webinars, AdWords, CRM, and social accounts Customer support is efficient, with quick responses and helpful resources from the community Offers numerous campaign optimization tools Cons It requires significant training to use to the fullest Outdated and slow interface with occasional bugs, especially in email and template management Some users have experienced slow email delivery Pricing: Marketo has four options, but you’ll need to contact the sales team for more information. Also, a product tour is available to see the service in action. Further reading: Looking for other alternatives to Marketo Engage? Check here. Enterprise Email Marketing with Moosend: Hewlett Packard’s (HP) Use Case Hewlett Packard (HP) is among the enterprises that use email marketing to reach and engage clients. More specifically, the company uses the channel to promote deals on products, inform customers about upcoming events, and engage users with personalized content aimed at boosting customer loyalty and increasing sales. To do so, HP uses Moosend to handle their high volume sending, segmentation and personalization requirements, as well as their automation and enhanced security needs. So, how does HP use its email marketing tool to get great results? Personalized content: HP uses advanced segmentation and personalization to deliver more relevant and engaging content. For example, customers receive targeted offers based on their previous purchases. They also create targeted seasonal offers (Christmas, Black Friday, etc. ). Product updates and tips: The company sends regular updates and educational content to show customers how to increase their productivity through HP’s products. They also offer sneak peeks and teasers. Special deals: One of HP’s most popular email series is their special offers and flash sales. The brand uses weekly campaigns to promote deals on a wide selection of products. Onsite events: HP also uses email to promote onsite sales events for cross-channel engagement. Here’s an example from HP’s protection awareness and sales-infused email marketing campaign: Like HP, using enterprise email marketing software will allow your teams to create various campaigns to increase brand awareness, educate your audience, and boost your conversions. Find out more about Moosend Additional Resources for Enterprises That Want to Change Software If your enterprise is already using email software, you can consider the following resources to get more information on popular alternatives. Best Mailchimp Alternatives Best SendGrid Alternatives Best ActiveCampaign Alternatives Best Marketing Automation Software Tools For more guidance, consult our email software evaluation guide. Choosing the Right Enterprise Email Marketing Software Selecting the right email marketing tool is essential for any enterprise aiming to scale its marketing efforts. Each platform we reviewed has certain advantages and disadvantages that you should consider. Moosend, for example, excels in automation and segmentation, ActiveCampaign provides advanced marketing automation for more experienced teams, while Marketo is ideal for B2B lead generation and nurturing. Assessing their features against your needs will help you choose the most suitable email service provider to help your teams run efficient campaigns, without compromising security. So, what’s the next step? You can start by trying any available free trials and scheduling demos to see how each platform works. For more details, it’s highly advisable to contact their sales teams to find out more about the features, functionality, and pricing of each software. If you need more details about Moosend’s Enterprise plan and how it’ll accommodate your needs, you can reach out to our sales team. FAQs Here are some common questions regarding email marketing services for enterprises. 1. How does enterprise email marketing software differ from standard email marketing tools? Unlike standard tools that are suitable for small businesses and medium-sized organizations, enterprise email marketing solutions support larger-scale operations, more sophisticated reporting, extensive integration with enterprise resource planning (ERP) systems, customer relationship management (CRM) tools, and other enterprise management software. They also offer premium customer support and SLA. 2. What key features should I look for in enterprise email marketing solutions? Enterprise-oriented software should offer, among others, advanced automation and workflow capabilities, detailed analytics, A/B testing, integration with numerous applications, user permission settings, robust segmentation tools, SSO, SAML and compliance with data protection regulations (GDPR, CAN-SPAM Act, etc. ). 3. Can enterprise email marketing software be integrated with other applications? Yes, one of the benefits of enterprise email service providers is their ability to integrate seamlessly with other business systems such as CRMs, ERPs, content management systems (CMSs), and analytics tools. This integration helps in synchronizing data and automating marketing workflows. 4. What are some of the top enterprise email marketing software platforms? Some top platforms suitable for enterprises include Salesforce Marketing Cloud, Adobe Marketo, HubSpot Marketing Hub, ActiveCampaign and Moosend. Each platform offers unique email marketing features that may suit different business needs and goals. Omnisend, Klaviyo, Drip and Constant Contant also offer enterprise plans you can consider. 5. Is there a trial period for enterprise email marketing services? Many enterprise email marketing service providers offer a demo or a trial period to try their platform before purchasing. This can range from a few days to a month or more, depending on the provider. 6. What kind of support can I expect with enterprise email marketing software? Enterprise support options often include 24/7 phone support, dedicated account managers, online chat, extensive knowledge bases, and community forums. 7. How do email marketing platforms for enterprises handle data security and privacy? Email marketing platforms for large businesses adhere to strict data security and privacy standards, including compliance with regulations such as GDPR, HIPAA, and others. Features typically include data encryption, regular security audits, and user access controls. --- ### 16 Welcome Email Templates To Boost Engagement [2025] > Make a great first impression and nurture your new subscribers today with one of these amazing welcome email templates. - Published: 2024-05-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/welcome-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Did you know that the difference between a good and a great first impression with new subscribers is your welcome email template? To convert your leads, your welcome messages need that extra something to turn first-time recipients into your loyal customers or newsletter fans. And to do that, you need the perfect template to welcome them aboard. Find below some of the best welcome email templates and examples to give your email list the greatest welcome ever and pump them up for the future. Top Welcome Email Templates To Engage New Subscribers Here are all the templates you need to achieve better open rates, build trust, start your onboarding sequence, and turn your subscribers into potential customers. We’ve also included some of the best welcome email examples to inspire you. 1. The Onboarding Sequence Welcome Message Let’s start with a welcome email that will make a great first impression. If you want to streamline an onboarding process that will get you from customer acquisition to customer retention, you need to deliver a personalized onboarding experience that will highlight the benefits of joining your company, starting with your welcome campaign. The Template: Hello , You are now part of the family! Get ready to depart on an exciting journey with us! To make things extra special for you, starting today, we will send you a series of exclusive emails with amazing tips and tricks to get the most out of . Get ready! Not sure where to start? Make sure to visit our . If you prefer something more personal, you can always contact our support team through live chat or at . Best, The team If you’re looking for a creative welcome email design, you can sign up for an account, hop into the editor and create your future emails. Here’s an easy to customize welcome email design with links to helpful resources to get new subscribers started: Customize this! 2. The Discount Code Welcome Email Giving a discount code is probably one of the most successful ways to engage your new email subscribers, especially for online store owners. A 10-20% discount or coupon for their first purchase will intrigue your target audience and lead them toward their first purchase effortlessly. Here’s a simple welcome email template to create an effective campaign for your eCommerce email marketing strategy. The Template: Welcome to ! Thank you for subscribing to our weekly newsletter! Every week we will inform you about our new arrivals and our secret subscriber-exclusive deals. As a thank you, here’s an amazing % off on your first purchase! Just use at the checkout. If you need any help, you can send us an email or reach us through our social media accounts. We’ll be happy to help you! 3. The Introduction Welcome Email Template If you want to build a solid brand-customer relationship, you need to make subscribers feel like they joined a community, not another impersonal brand. The best way to do it is to introduce yourself to new members. Take the time to say a few things about yourself and what you do or describe your goals, your company’s vision, and value proposition. The Template: Hi , My name is and I’m the of . I’m so glad to have you on board! Don’t know where to begin? Here are some easy steps you can follow to get started with . If you need anything, don’t hesitate to contact me directly! I’d be happy to help you out! Best, Ready to introduce yourself to your new subscribers? Here’s a premade design for you: Get this! 4. The Welcome Example to Ensure Engagement Email engagement is crucial to nurture your leads and motivate them to take various actions. However, if they stop receiving your emails, then this engagement will be gone. To prevent that, you can give them more information about how to receive your campaigns. As your email list consists of different users (mobile-first, desktop, Apple, etc. ), letting them know how to access your newsletter will keep your engagement rate high and reduce your bounces. The Template: Welcome! Thank you so much for becoming a part of our list! To never miss our weekly newsletter, make sure to: Cheers, 5. The Super-Personalized Interactive Welcome Writing effective copy for your welcome email sequence is the simplest way to get your audience to interact with your brand. However, sometimes you might need something extra. If you want to create impressive welcome emails that will convert, you should leverage the immense power of personalization and even consider “marrying” your copy with the powerful video. The Template: Hi ! Welcome to ! I would personally like to welcome you on board and offer you some amazing tips on how to get started. You can click on the below to reveal the amazing tips I collected just for you. Thank you so much for being part of our community! 6. The Plain Text Welcome Message Plain text emails have their own charm. Many companies choose this style because it looks like it was sent from a personal account rather than through an email marketing automation platform as part of an automated workflow. A plain text welcome email template will help you create bonds with your new email subscribers and show them how much you want to establish a genuine relationship with them. The Template: Hi , My name is , and I'm the founder of . I'm so glad that you’ve joined us! As a small token of my appreciation, I’d like to offer you a . You can easily access your discount by signing into your account or clicking on the following link: . Best regards, 7. The Free Trial Welcome Campaign If you want to help new users get the hand of your service, you should focus your welcome email on guiding them through your service. For instance, you can start your welcome campaign with a friendly greeting and then link to your video tutorials and knowledge base. The Template: Hi , Thank you for signing up for . We are here to help you get the most out of your trial to . Below, you can take a tour of to see how everything works and how you can use to . For any questions, don’t hesitate to contact us at this email address or give us a call at . We are happy to have you here! The team Ready to craft a similar email campaign? Grab this Moosend email template and customize it based on your needs: Grab this! 8. The "Company Promise" Welcome Email Template A great first impression is a combination of converting newsletter copy and emotional triggers. These triggers can either be an exclusive discount code that will excite your potential customer or something that will lead them to act. However, there’s no better way to get an emotional response from your audience than explaining your vision and making a promise for the future. The Template: Welcome to ! Here’s an amazing gift just for you! Enter at checkout to get % OFF your first order. Our Promise Here at , we aim at . Thank you for being a part of our family, and don’t forget to share the love on social media! 9. The Checklist Welcome Design Example Letting your audience know what to do after subscribing to your newsletter or free trial is the best way to keep them engaged. Huge chunks of copy with numerous instructions will tire your new subscriber. Instead, you should create newsletters that are structured, leveraging the power of bullet points and checklists to make the message easier to digest. Here’s a great template to do it: The Template: Hello ! Welcome to . We’re so happy to have you here! Now that you are part of , here are some great steps you can take: Have questions? Let us know by contacting our amazing support through live chat or by replying to this email! We’ll be happy to help! The Team If you need a simple email design to add your welcome checklist, here’s an easy-to-customize template for you: Get this! 10. The Story-Infused Welcome Email Template Storytelling has become one of the most effective ways to keep users engaged with your content. After all, stories are part of our lives as a means to share information in unique ways. Telling your story will help your audience understand you and your vision better. Email storytelling will establish a strong bond with your email list and humanize your brand. The Template: Hi ! Welcome to the family! I’m , founder of . Before we get started, I’d like to share story with you. We hope that by using , you will . I am so excited to have you on board! Best, 11. The Welcome Letter Template Example The feeling of receiving a letter from someone is an experience that everyone holds dear. So, why not take this same experience and turn it into a beautiful welcome email? Creating a welcome email letter will trigger a positive response and deliver something completely different from what your subscribers usually find in their inbox. Let’s see: The Template: Dear , Thank you for signing up to receive our latest news, events, and exclusive offers. As part of our family, I invite you to check and see how can help you ! Don’t hesitate to contact me if you have any questions! We look forward to hearing from you soon! Best Regards, 12. The Product-Focused Welcome Example Making a great first impression is crucial to prevent your new subscribers from leaving your mailing list. Composing a beautiful welcome message with additional information/steps is the first thing you need to nurture them. However, sometimes your audience just wants to dive right into action. Especially for younger audiences, showing your products in a dynamic way is enough to get them to act! How? Four words: GIF-Infused welcome email template. The Template: Welcome to , ! We are so glad that you subscribed to our weekly newsletter! Let us introduce you to our all-time favorites! Don’t forget to check your inbox so that you don’t miss out on our cool new arrivals, exclusive deals, and special offers! If you have any questions, our team is always here to help you out! You can contact us here or reply to this email. Kind regards, 13. The Tips in Your Welcome Jar Template Up to now, we've seen numerous welcome email examples leading new users to relevant resources or informing them about the follow-up messages with extra tips that they'll receive next. However, what about giving your new members some instant tips through your welcome message? Let's see a template you can instantly copy and add to your email template builder to create a simple yet effective message: The Template: Hi ! Welcome to . This is going to be an exciting journey! Don’t know where to begin? Here are some tips to help you out: For more tips on how to use , you can check our . Thank you for being part of ! 14. The Join the Community Incentive As your first email, you can use your welcome message to nurture your new subscribers. Apart from giving them a gift, though, you can also call them to take further action. Among others, you can let them know about your loyalty program and the amazing perks they will receive by signing up and shopping from your eCommerce store. The Template: Welcome to ! Thank you for subscribing to our weekly newsletter for exclusive news, discounts, and secret events! Want to be a Insider? Our members get special rewards, exclusive discounts, and more when they sign up for our ! What are you waiting for? Sneak Peek: Here are some of the amazing Insider benefits you’ll receive simply by collecting and exchanging your points! Let this amazing journey begin! 15. The Sweet Welcome Message Your welcome messages don’t need to be promotional all the time. As mentioned above, creating emotional emails will work equally well for your new email list members. If you want to create unique and beautiful welcome email series, use the template below, along with an eye-pleasing design, to charm your audience and improve your click-through rate. The Template: Hello, there! We are so happy that you have discovered . We do hope that you’ll stay awhile as we have so many exciting things planned just for you! In the meantime, get comfortable, take a look around our website, and enjoy the journey. Also, to officially welcome you to our family, here’s % off your first purchase! 16. The Confirmation/Welcome Hybrid Email Template Confirmation emails are all you need to verify whether your subscribers are real people or not. Through the double opt-in method, you can promote your list hygiene and minimize low open rates. Can my confirmation email also be my welcome email? Well, it sure can, but let me tell you that if you have the option of crafting a separate welcome campaign with an amazing welcome offer, your subscribers are going to love it more. If you want to use your confirmation emails this way, though, I suggest you turn them into a pre-welcome campaign. The Template: Welcome to ! Happy to have you on board! But first, let’s verify your email address. It’s super easy. Just click below and let the magic begin! 7 Effective Welcome Email Examples to Get Inspired Let’s explore some of the best welcome emails from notable brands for those who seek inspiration: 1. Scout & Co’s Welcome Email Incentive Subject line: Welcome, friend! Your £10 off code is inside... Why it works: This email campaign by Scout & Co is the perfect example of how you can combine your email newsletter copy with simple visuals to create a beautiful welcome email design. Also, the subject line manages to trigger positive emotions using the word “friend” and, of course, the “£10 off code,” which functions as an instant attention grabber. Keep in mind that a great welcome email should always go with a converting welcome email subject line to improve your overall open rate. If you have trouble finding the right subject line recipe, you can always use an email subject line tester like Refine to see how it will perform before hitting the send button. 2. Stack Marketer’s Engaging Welcome Email Subject line: Warm Welcome Why it works: Stacked Marketer has a straightforward welcome message that uses bullet points to make the message easier to digest. Also, the unsubscribe link is clearly placed underneath the email to allow accidental subscribers to remove themselves from the list. Adding an unsubscribe link to your email is one of the most important things of newsletter creation since it will minimize the risk of getting you flagged as spam and promote your email deliverability. 3. Salesforce’s Free Trial Welcome Subject line: Welcome to Salesforce CRM. Start with the basics. Why it works: Visitors signing up for Salesforce’s CRM trial will receive a beautiful welcome email example that thanks them for joining. The copy is simple and informative, leading new users to click on the CTA and take a tour of the service. Moreover, the company adds a free number that new users can use to reach a representative directly. At the bottom, you can also see that Salesforce has furnished their welcome campaign with a testimonial by Coca-Cola. Simple and clever, the company aims at building trust with new subscribers through social proof, a powerful weapon to increase your credibility, especially when people have no idea who you are. 4. Partake’s Unique Welcome Email Storytelling Subject line: Welcome to Partake Why it works: Partake’s welcome email is an amazing example of using your first email to tell your company’s story. The founder of the company shares a touching story of her daughter’s inability to eat certain foods. This story serves as the starting point for the brand. Using emotional language, this email speaks to new subscribers and especially parents with children in similar situations, providing an instant solution to their pain points. Partake’s welcome email example shows us that a beautiful story will better highlight your core values and create a bond with your audience. So, if you have a similar brand story, make sure to share it with your new subscribers for greater engagement. 5. JumpStory’s Plain Text Welcome Message Subject line: Marilia, a small welcome gift Why it works: This example by JumpStory perfectly shows you how you can craft a plain text welcome email for your email subscribers. As you can see, this email is sent by a personal email address that instantly makes the message more personal and friendly. Also, collecting more information about your subscribers like their name, gender, or age and using email list segmentation will help you deliver more personalized content to them. To do that, always make sure to add the necessary form fields in your newsletter signup forms or landing pages. Lastly, you can equip your welcome message with an amazing offer/gift like JumpStory to make your email even more special. 6. Buscemi’s Interactive Welcome Email Subject line: Welcome to La Famiglia BUSCEMI Why it works: Buscemi follows the GIF-infused recipe to create a simple yet interesting campaign for its new email list members. While you don’t see it here, the brand has added a GIF to give new subscribers a taste of what to expect. Featuring your products through GIFs is an amazing way to save space and show more without crafting emails that are too long to read. Also, if you want to power up your conversions, you can insert additional elements like “Free shipping” or “Free returns” to make the deal sweeter and your conversion rates higher. Plus, the clear CTA invites readers to purchase asap. 7. Haus’ Welcome Hybrid Welcome Email Subject line: Please verify your email Why it works: At first glance, this confirmation/welcome email hybrid by Haus looks plain. However, the real estate agent makes a short introduction using a simple design. Haus has chosen a sleek email template to make a great first impression before delivering the actual welcome message. At the bottom, you can also see that the real estate agency gives subscribers its support email to reach out in case of a problem. Further reading: Best Email Marketing Software For Real Estate Real Estate Email Newsletter Templates For Your Listings 6 Essential Tips to Welcome Email Mastery You don’t need to be an expert to create unique welcome emails. What you need are some essential tips to nail them every single time: Add an attractive subject line: Write a welcome note and make it within 30-50 characters to be responsive in all devices. Write valuable copy: Highlighting the value of joining your list by showing them the benefits of joining your community. Add the right CTAs: Make your call to actions easy to spot and write your copy in actionable language to boost conversions. Build personalized welcome messages: Create emails with dynamic content to benefit from the power of segmentation. Enhance with visual elements: Add videos, GIFs, and images to showcase your brand. Conduct A/B testing: Find what resonates with your audience and send the winning version to most of your subscribers. Time To Nurture Your Leads First impressions matter more than anything. So, if you are struggling with your welcome campaigns, use one of the above templates to create your first email for your audience. Also, don’t forget that to create a beautiful campaign, you need the right tools for the job. Moosend’s platform is perfect for building your first email sequence and then automating it through the workflow builder. So, why not sign up for a free account to test your email-building skills? Your new subscribers are knocking on your brand’s door; it's time to give them a warm welcome! --- ### 26 Innovative ChatGPT Prompts For Email Marketing [+Output] > Discover some helpful ChatGPT prompts for email marketing to elevate your campaigns with personalized content and targeted strategies. - Published: 2024-05-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/chatgpt-prompts-for-email-marketing/ - Categories: Email Marketing, Copywriting - Levels: Beginner During your email marketing journey, you may feel overwhelmed with all the planning and brainstorming you need before you send your email campaigns. That’s where artificial intelligence, like OpenAI’s ChatGPT, swoops in to save the day. Using ChatGPT prompts for email marketing will help you save time and resources, especially if you have too many things on your hands or going through a creative block. If you're new to using generative AI, creating ChatGPT prompts might initially seem daunting, and you might find the outputs not quite what you expected. But don’t worry, we’ve got your back. In this guide, we’ll see some popular email marketing uses cases, a simple method to get more relevant outputs, and ideas to get you inspired. How Can ChatGPT Prompts Be Used for Email Marketing? ChatGPT has many applications in AI email marketing, and some may even surprise you. Below are the most common use cases. 1. Email content & calendar You can use ChatGPT to generate content for various parts of your email campaign: Email subject lines Preview text Email body copy Calls-to-action (CTA) You can use AI to generate various email types and even save them as templates, like welcome emails, product announcements, webinar invites, follow-ups, and more. Apart from that, you can prompt ChatGPT to create a detailed email marketing calendar with dates for upcoming campaigns. This way, the software can help you align your campaigns more effectively as you won’t have to do it manually. 2. Segmentation & personalization You can use ChatGPT to get ideas for lead magnets, like white papers and ebooks, that help you grow your email lists. Then, it can help you define and understand your target audience based on demographics, psychographics, interests, pain points, and even behavior patterns. Once you’ve established these factors about your target audience, you can ask ChatGPT for strategies to help you segment them. This means you can send targeted, personalized content to the people it will resonate with the most. Finally, you can implement ChatGPT’s insights on your email marketing strategy and use the data to refine your segments. 3. A/B testing ChatGPT can also give you a hand with A/B testing. It can create variations of content, like body copy, subject lines, and calls-to-action (CTAs) tailored to audience segments or your testing criteria. Moreover, it can interpret the data, help you identify the winning combinations, and understand why they worked the best. While this is a great way to do an A/B test, don’t forget that it’ll be based on assumptions. For actual split testing, you should invest in an email marketing platform with dedicated A/B testing features. This way, you can run tests and find the winning variations based on actual subscriber and customer data and preferences, not just suggestions. 4. Automated and transactional emails Once you have set up automated email response triggers, you can use ChatGPT to craft clear, concise email copy that is user-friendly and appealing to the recipient. You can also use ChatGPT to create copy for your transactional emails, like order confirmations, shipping notifications, account activation emails, password resets, and payment receipts. 5. Compliance assistance This is an overlooked strategy, but you can use ChatGPT to ensure your content creation complies with various regulations like GDPR, CAN-SPAM and CASL. Keep in mind that for the best results, you’ll need the premium version. And, if you need a reminder about the ins and outs of these regulations, you can prompt ChatGPT to give you the lowdown in an easy-to-digest format. How to Create Good ChatGPT Prompts for Marketing Creating a prompt isn’t rocket science. But, as you may have noticed, sometimes inserting one doesn’t give you the answer you’re looking for. Hence, you spend time tweaking the same prompt over and over to get the desired reply. This defies the whole purpose of using ChatGPT prompts for marketing. To avoid that, you can use the C. R. E. A. T. E framework to generate input that ChatGPT will interpret the right way: Character: Give ChatGPT some context by assigning it a character. For example, write an introduction like “you’re an email marketer for an eCommerce store selling cosmetic products. ” Request: Proceed with the actual request using natural language and simple sentence structures. The more detailed you make your request, the better it’ll be. Examples: Provide specific examples to guide ChatGPT in the right direction. For instance, ask the chatbot to draw inspiration from someone or something. Adjustments: Insert additional elements to make the information more relevant to you, such as what to include or omit from the output. Type of output: Specify the format of your result. It can be a table, paragraph, bullet points, and more. Extras: Give ChatGPT additional context by asking questions before generating an output, ignoring previous results, or explain its reasoning. Let’s see what ChatGPT generates when we feed it a prompt for Christmas email marketing campaign ideas: As you can see, the chatbot gave us exactly what we were looking for, explaining the purpose of each campaign. Should You Use GPT-3. 5 or GPT-4o? OpenAI offers three versions of its GPT model, with the latest GPT-4o released in May 2024. GPT-3. 5 is available to everyone for free by signing up for an account. GPT-4o, on the other hand, is only available to premium users, with a starting price of $20/month. The 3. 5 version is perfectly capable of giving you relevant output. However, if you want to fully leverage the software and have $20 to invest, getting the plus version, even for a month, will give you access to more fleshed-out replies, image-processing, better short-term memory, and additional features. You can find out more about the differences between GPT-3. 5 and GPT-4 in our dedicated ChatGPT guide. Is Prompting Limited to ChatGPT? While we used ChatGPT to generate our output, you can take advantage of ChatGPT’s alternatives to receive relevant results. Below, you can find some of its top competitors: Microsoft Copilot: Best for integrating with Microsoft 365 apps. Google Gemini: Best for leveraging Google’s reach capabilities. Jasper. ai: Best for marketing content and high-conversion copy. Semrush ContentShake AI: Best for SEO-optimized content using deep keyword and competitor analysis. Claude: Best for natural text-based conversations and content generation with a human-like tone. Keep in mind that these tools may produce surprising or inaccurate results, so you should always check the output and tweak your prompts to get more relevant information. Moreover, since some of these chatbots require a paid subscription to function at full capacity, you could get an email marketing platform with built-in AI features like Moosend or Mailchimp to save money and time. Disclaimer: We used GPT-4 to generate the following output, but you can also use GPT-3. 5. Keep in mind, though, that the replies will be simpler. Now, let’s get you inspired with some great prompt ideas. Best Prompts for Unique Email Content Ideas Unique content is the cornerstone of any great email marketing strategy and campaign. Sometimes, though, it can be hard to come up with content ideas that are original and not overdone, especially if you operate in a saturated market. Let’s look at prompts that can help you in the ideation phase. Prompt #1: Seasonal campaign content ideas With this prompt, we want ChatGPT to produce timely and seasonally relevant content ideas that fit with upcoming holidays, events, or trends. Remember, before you create your prompts, you can give the program more context by specifying the ‘who’ and the format. Here, we tailored the prompts to a hypothetical eCommerce business that sells women’s skincare products. You can swap the part in brackets for an explanation of your business when you use the prompts. Prompt: Create a list of email content ideas for seasonal, Christmas-related email campaigns for . Prompt #2: Interactive content ideas Interactive content is a powerful tool to add to your email campaigns as it enhances subscriber engagement and interaction. Here’s a prompt that will help you ideate interactive email content like quizzes, polls, surveys, and games. We used the same hypothetical eCommerce business for this prompt. Prompt: Create a list of interactive email content ideas for . Prompt #3: Creative storytelling themes Well-executed, storytelling themes and narratives in email content can captivate your audience and leave lasting impressions about your brand. Prompt: Create a list of creative storytelling or narrative themes for email marketing campaigns for . Prompts for Attention-Grabbing Subject Lines The first thing your subscribers see when they receive your email is the subject line. It must grab the recipient’s attention or the graveyard for unopened emails will soon be welcoming a new arrival. However, if you go too far the other way, your email is probably going to get caught by the spam filter. Let’s look at some prompts that help you craft effective subject lines that like increase your open rate and dodge the spam folder. Here, we used a hypothetical SaaS business that provides human resources software for these prompts. Swap out the part in brackets for a description of your business. Prompt #4: Emotional appeal subject lines Our first type of subject line appeals to the recipient’s emotions, such as curiosity, excitement, or nostalgia, which are great for driving engagement. When you use this prompt (and the others in this section), include the purpose of your email. We’ve chosen a promotional email newsletter for this one. Tip: Ask for multiple options so you can easily A/B test your subject lines and have a variety of options to choose from. Prompt: Give me 10 emotionally appealing email subject lines for for . Prompt #5: Benefit-driven subject lines A benefit-driven subject line highlights the value of opening the email by addressing the recipients’ needs or sparking interest in another way. We tailored this prompt to a product launch email. Prompt: Give me 10 benefit-driven subject lines for for Prompt #6: Personalized subject lines Personalizing your subject lines is a great way to improve your open rates. There are a few ways you can personalize them, from using the recipient’s name to referencing past purchase history. This technique helps you create relevance and a sense of connection between your business and your customers. We used a renewal reminder email for this prompt. Prompt: Give me 10 personalized subject lines for for . Leave blanks where I can add the recipient's name or other personalization information. Prompt #7: Urgency and FOMO subject lines Creating a sense of urgency and driving the “fear of missing out” (FOMO) is an age-old method of grabbing a person’s attention, and it’s no different in email marketing. Subject lines are a great place to start. You want to use a nice blend of time-sensitive language and limited-time offers or exclusive deals to drive your open rate and motivate immediate action. However, you need to be extra careful to avoid “spammy” words here. This method is great for emails promoting a sale, so that’s what we used for our prompt example. Prompt: Give me 10 subject lines that drive the sense of urgency for an email announcing a sale at . Avoid any spam words. Need to check the quality of ChatGPT’s suggested subject lines? You can do that easily with a subject line tester. All you need to do is add the generated copy into a subject line testing tool like Refine and see how your creation will perform and what you can do to improve it. Prompts for Compelling Body Copy So, you caught the recipient’s attention, and they opened your email. Great! Now, you need to keep them engaged and drive them toward conversion, carrying out a desired action, like purchasing online or heading to your store to do so. That’s why you must craft compelling, engaging body copy for your emails. And ChatGPT can help speed up your email copywriting. Prompt #8: Storytelling narratives In our first section, we showed you how to prompt storytelling narrative ideas. A narrative theme throughout your body copy is an excellent way to keep your audience engaged and, when done well, should give you plenty of opportunities to link back to the products or services your business provides. For this prompt, we chose one of the narrative ideas from our first section. Here, we recommend GPT-4 as the output you will get will be more creative. If you use GPT-3. 5, make sure you enrich it a little bit to make it more engaging. Prompt: Write for the body copy of a creative storytelling email from . The theme is . Emphasize the role of my business's products in . Leave blanks where I can tie it back to products in my store. Prompt #9: Problem-solution frameworks A problem-solution email identifies customer pain points and presents your product or service as the answer. It’s an effective tactic to add to your email marketing efforts as it showcases how your product or service addresses the readers’ needs. Prompt: Write for the body copy of a problem-solution framework email for . Leave blanks where I can tie it back to . Create a subject line and preview text as well. Prompt #10: Social proof integration Social proof is an excellent tool in digital marketing because it showcases your customers’ success stories. People are more willing to sign up for a service or make a purchase when they can see how it has helped others. Incorporating social proof like testimonials from happy customers and reviews from dedicated review sites, your website, or social media channels like LinkedIn and Instagram will help you build credibility and trust. Plus, it will give potential shoppers valuable insight into how well your product/service works. Prompt: Give me five ideas for integrating social proof into my email copy for emails from . Prompt #11: Call-to-action formulations Persuasive CTAs encourage your subscribers to take the desired action, like making a purchase, signing up for an event, or downloading a resource. While your email’s body copy will keep them engaged and lead them toward an action, the CTA is the final element that will either convince them to click or let them scroll past. CTAs should be dotted throughout your email copy after any particularly strong selling point and can take the form of text links or buttons, depending on the design of your email. Prompt: Write 10 compelling and persuasive CTAs for the body copy of an email from a . Prompts for A/B Testing Strategies A/B testing is a vital part of content marketing, but coming up with variations to trial can be tedious. One of the best ChatGPT uses is creating variations in parts of an existing piece of content, like the subject line, or coming up with new alternative content from scratch. Use the prompts below to assist your A/B testing strategy. Prompt #12: Subject line variations Testing different variations of your subject lines is important for finding the one that best resonates with your target audience and gives you the best open rates. You can try out different lengths, tones, levels of personalization, and urgency and see which combination works best for your audience’s needs. Prompt: Give me 10 variations of the subject line "Exclusive Offer for : Renew Your HR Software Now! " for A/B testing. Use different lengths, tones, personalization, or urgency. Prompt #13: Visual content testing Keeping the visual content in your emails fresh and appealing while staying on-brand is crucial in your email marketing campaigns. It’s also important to test variations of visual content if you notice your click-through and conversion rates are less than desired. ChatGPT can provide some ideas for variations and, if you get the premium version and access OpenAI’s image model, DALL-E, you can even generate the images it suggests. Keep in mind, though, that AI-generated images are prone to having inconsistencies that will not leave a great impression. If you want to avoid going viral for the wrong reasons, consider using AI-generated images as a blueprint or inspiration for your design team. Prompt: Provide five variations of visual elements for A/B testing in an email from . Include variations of images, graphics, colors, or layout. Prompt #14: Call-to-action optimization Click-through rate lacking? You might want to try some different CTA variations. There are several CTA elements you can change so you can see which ones work best for your audience, and ChatGPT can help you come up with new ideas for CTA A/B testing. Prompt: Provide 5 variations of a call-to-action in an email for A/B testing. Include different copy, placement, color, size, and design. Prompts for Segmentation Strategies Members of your audience will have different needs, so sending them all the same email content is a waste of time and resources. You need to segment your audience if you want to send email content tailored to each subscriber’s needs. Let’s look at some prompts that can help guide you in your segmentation efforts. Prompt #15: Demographic segmentation The first segmentation method is by demographic factors like age, gender, location, income level, or occupation. You can also get really niche with demographic segmentation and use factors specific to your business, like “teenage girls who struggle with acne” or “hiring managers at startups. ” Prompt: Provide guidance on how to identify relevant demographic factors and create targeted segments for email marketing campaigns for . Prompt #16: Behavioral segmentation Just because two people are in the same demographic doesn’t mean they will interact with your business in the same way. That’s why segmenting your audience by behavior is beneficial as well. This is especially helpful when you want to send cross-selling emails based on past purchases or browsing history, abandoned cart emails, and many others. Prompt: Provide guidance on identifying and segmenting my email list by behavior for email marketing campaigns for . Prompt #17: Customer journey segmentation Sending a loyal customer of several years and a new subscriber the same content isn’t the right way to go. Both customers have different needs as they are at different stages of their customer journey or life cycle. This method of segmenting your email list can be especially useful for sending re-engagement emails to churned customers and those who haven’t purchased in a while. Prompt: Provide guidance on identifying and segmenting my email list by customer journey for . Not sure how to get started with segmentation and automation? Platform’s like Moosend will give you all the tools you need to segment your audience based on the above criteria and more. Moreover, the workflow builder is both intuitive and user-friendly, giving you numerous triggers and actions to send the right content at the right time. Try Moosend’s automations Prompts for Building Your Email List Your email list is essentially a living entity that should always evolve, with new email addresses being added daily and unengaged ones being removed when you clean your email list. If you want to continually grow your list, there are a few strategies you can implement — and ChatGPT can help you plan and optimize them. Prompt #18: Lead magnet creation ideas A lead magnet is an excellent source of new emails for your list. It can take many forms, from a downloadable resource to a giveaway entry. Prompt: Generate 10 lead magnet ideas for growing the email list of . Prompt #19: Opt-in form optimization An opt-in form on your website is a great way to capture the emails of potential customers. However, if you find your form isn’t working so well, it may be time to optimize it. Use the prompt below to come up with optimization strategies. Prompt: Guide me on opt-in form optimization for growing my email list. Additional resources Here are a few resources to help you design and plan your signup process more effectively: Newsletter Signup Examples And Why They Work Newsletter Signup Form Tips For More Subscribers How To Create An Online Form In 6 Simple Yet Effective Steps Subscription Form Templates Prompt #20: Social media integration strategies A robust social media strategy is vital for every business today, and it has many applications beyond the obvious. One of those is assisting in growing your email list, and the following prompt can help you find new ideas to integrate the two channels. Prompt: Guide me on integrating my email list growth efforts with social media platforms, including strategies for leveraging social media ads, contests, giveaways, or exclusive offers to encourage followers to subscribe to the email list. Additional resources: Facebook Lead Ads: In-Depth Guide Instagram Giveaways: Marketers’ Guide TikTok Marketing: A Marketer’s Roadmap How To Use Snapchat For Business Prompts for Email Design and Optimization Designing your email campaigns isn’t just a matter of making them look pretty. Many elements contribute to an appealing, on-brand email design, from the visual branding to the photography, and layout to CTAs. Prompt #21: Visual branding strategies First, you want to ensure a cohesive, on-brand visual identity across all your email campaigns. This includes your color schemes, branding (logos, slogans), typography, imagery, and more. Ensuring cohesion and consistency is vital. Prompt: Guide me on visual branding strategies for my email marketing campaigns, including color schemes, logos, imagery, and typography, to maintain brand consistency. Prompt #22: Layout and format optimization While aesthetic appeal in email design is important, you shouldn’t neglect the layout and format of your campaigns. Paying attention to content hierarchy and having a balanced text-to-image ratio are essential for effective communication and engagement. Prompt: Guide me in optimizing my email layout and format, including email length, text-to-image ratio, whitespace utilization, and hierarchy of content elements, to improve readability, engagement, and click-through rates for email campaigns. Prompt #23: CTA design and placement We’ve already mentioned how important CTAs are as they drive your click-through and conversion rates. So, you want to ensure they’re well-designed and placed to capture as much attention as possible. Here’s a prompt to do just that. Prompt: Give me ideas for optimizing my email CTAs including CTA button design, copywriting strategies, placement, size, color, and contrast, to drive click-throughs and conversions effectively. Prompts for Compliance Assistance Now your email campaign is ready to go. You’ve optimized the body copy, subject line, and visuals, targeted it to a specific audience segment, added personalization, and even set up variations for A/B testing. Before you send it, though, you need to make sure your email campaign complies with email marketing regulations, including GDPR, CAN-SPAM, and CASL. ChatGPT can help here, too. Prompt #24: GDPR compliance guidance The General Data Protection Regulation (GDPR) governs the collection, processing, and storage of personal data for individuals within the European Union. There are several things you need to keep in mind to ensure your email marketing efforts remain compliant, and the prompt below will give you a refresher if ever you need one. Prompt: Guide me on GDPR compliance for email marketing strategies. Prompt #25: CAN-SPAM Act compliance tips The CAN-SPAM Act of 2003 is a law that governs email and commercial messaging within the United States. You can use the following prompt to ensure your email campaign’s compliance with the act. Prompt: Guide me on CAN-SPAM compliance for email marketing strategies. Prompt #26: CASL compliance strategies The Canadian Anti-Spam Legislation 2014 regulates commercial messages sent to or from Canada, including email, SMS, and instant messaging. You can use this prompt to ensure your CASL compliance. Prompt: Guide me on CASL compliance for email marketing strategies. Bonus compliance prompt Want to make sure your body copy complies with the above regulations? You can check through ChatGPT. Here, we used the storytelling copy for our hypothetical eCommerce store above to find out. Prompt: Is this email copy compliant? Best Practices When Using ChatGPT for Email Marketing Before you start generating your next email marketing campaign, there are a few best practices you should keep in mind to ensure you’re producing the kind of campaigns that you’re proud to send to your customers. Be as precise as possible Sure, you can get results with vague prompts. But they simply won’t be as good as if you’d taken the time to be specific and carefully laid out the details you wanted to include. Describe your business in detail, including the name, the products or services you sell, and any other information that will help your results be relevant and accurate to you. Don't forget to use the C. R. E. A. T. E framework to get more relevant output. Keep your information private ChatGPT is currently in ‘research preview’ mode. That means the information you give could be reviewed by a member of OpenAI’s staff as they improve their system. Don’t include personal information or use ChatGPT’s temporary chat feature instead. Monitor the results of your AI-generated email campaigns Monitoring is a crucial part of any marketing campaign, and AI-generated campaigns are no different. Be sure to run A/B tests to try out different subject lines, body copy, CTAs, etc. , and monitor which campaigns perform the best. Use the results to inform future campaigns and aim for continuous improvement. This is where an email marketing platform with advanced tracking and reporting features, like Moosend, can come in handy. A dedicated tracking feature will allow you to monitor key performance metrics like open rate, click-through rate (CTR), and conversion rate, so you can get an in-depth understanding of how your campaigns perform and what resonates with your customers. The platform will then take this information and compile it into an easily digestible report that can be shared with stakeholders directly, ensuring everyone stays in the loop about what works—and what doesn’t. Use human expertise along with ChatGPT While using ChatGPT or any generative AI tool in your email marketing can save you a lot of time, it’s important to remember that the results are only as good as your prompts. Make sure you leverage human expertise in the process to guarantee your content is of high quality. The last thing you want is to forego this step and send shoddy content to your customers—or even worse, out-of-date or wrong information. That includes your copywriting team. ChatGPT is a language model, so its generated content isn’t always worded correctly and sometimes includes grammatical errors. It’s best to get one of your copywriting experts to double-check the content before sending it. They can also help you improve the copy in areas where ChatGPT may be lacking. Ready to Test Out Your New ChatGPT Email Marketing Prompts? ChatGPT can be a beneficial tool to have in your digital marketing stack as it has numerous applications, as we’ve seen. However, it has limitations—particularly if you’re using the free version. For starters, at the time of writing, the latest knowledge update is from 2023. That means some of the information it returns could be outdated, meaning you’ll still have to research it yourself. You could upgrade to the premium version, but that means paying for yet another tool in your email marketing stack. Instead, you could opt for email software with built-in generative AI functionality, like Moosend. With the AI Writer and the AI-powered product recommendation, you can build personalized, engaging emails, segment your audience, and grow your lists, all from one place (and for one price, too). You can try Moosend for free and see how you can integrate artificial intelligence into your email marketing campaigns. --- ### 12 Best Mailchimp Alternatives For 2025 [Honest Reviews] > In-depth comparison of the best Mailchimp alternatives per use case, including Moosend, Hubspot, ActiveCampaign, Omnisend, and GetResponse. - Published: 2024-05-15 - Modified: 2025-05-21 - URL: https://moosend.com/blog/mailchimp-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Mailchimp is an email marketing service trusted by many marketers and brands. But unfortunately, it isn’t the right tool for everyone. There are various reasons why users choose to step away from the service and look for other Mailchimp alternatives. We’ll see these reasons below and then explore a list of top alternative tools based on the solution they offer compared to Mailchimp. This way, you can decide which one best suits your needs. Disclaimer: The information below is accurate as of February 2025. Why You Should Consider a Mailchimp Alternative While Mailchimp is a popular service that many users love, user reviews also reveal serious drawbacks in its pricing, features, and overall experience with the platform. Here are some of the top reasons why users are looking for a Mailchimp alternative: Ever-increasing pricing: The platform changes its pricing rather often, which impacts users quite a lot. Also, hidden fees make the cost unbearable for growing businesses. Slow customer support: Users have been reporting slow response times for quite some time. This can be frustrating, especially considering Mailchimp is rather expensive. Restrictive free plan: Mailchimp’s free plan is unhelpful for small businesses due to the limited features and contacts it allows. Complicated user interface: Mailchimp’s cluttered interface can overwhelm beginners, and it’s also difficult to find some core features. The Best Mailchimp Alternatives By Use Case 1. Moosend – Best affordable alternative with advanced features 2. HubSpot – Best for CRM email marketing 3. Omnisend – Best for eCommerce businesses 4. Brevo – Best for easy segmentation and personalization 5. GetResponse – Best for building sales funnels 6. ActiveCampaign – Best for advanced automation for email & SMS 7. Sender – Best for creating rich email templates 8. Constant Contact – Best for simple email campaigns 9. MailerLite – Best free Mailchimp alternative 10. AWeber – Best for creating AMP emails 11. Klaviyo – Best for Shopify users 12. Kit – Best for creators Alternatives To Mailchimp: Features & Pricing Comparison Key Features Pricing Free Plan Mailchimp Campaign manager, Customer journey builder $20/month Yes (limited) Moosend Multi-step workflows, Detailed analytics, Spam & design testing $9/month 30-day free trial HubSpot Free CRM, Intuitive user interface $20/month Yes (limited) Omnisend Complex eCommerce workflows across multiple channels, Customer lifecycle map $16/month Yes Brevo Powerful segmentation, WhatsApp campaigns $9/month Yes GetResponse Great landing page builder, Pre-built sales funnels $19/month Yes (limited) ActiveCampaign Built-in CRM for marketing and sales, Automations Map $19/month 14-day trial Sender Email & SMS automation, Reusable content blocks $10/month Yes Constant Contact Event marketing, Polls & surveys $12/month 14-day trial MailerLite Sell digital products & subscriptions $10/month Yes AWeber Sales tracking (PayPal) $15/month Yes (limited) Klaviyo Built-in product reviews, multi-channel segmentation $20/month Yes (limited) Kit RSS campaigns, Newsletter referral system $29/month Yes 1. Moosend – Best affordable alternative with advanced features Pricing: Starts at $9/month for 500 subscribers, 30-day free trial Moosend pros Easy-to-implement marketing automation Advanced features at an affordable price (45% cheaper than Mailchimp) Moosend cons Fewer native integrations compared to Mailchimp No SMS marketing functionality If you want affordability without compromises on advanced functionality, Moosend will be a great Mailchimp alternative. According to G2 users, the platform has an intuitive interface that’s cleaner and easier to master than Mailchimp’s. Moosend’s drag-and-drop email builder is fast, simple, and easy to use. You get multiple layouts to make unique designs, as well as advanced items like videos, buttons, countdown timers, and product blocks. To save time, there is a library of 100+ pre-made newsletter templates. The AI Writer helps you fine-tune your ideas and craft narratives that drive action. Switching to Moosend will also help you with automation. Compared to Mailchimp, you get a wide range of triggers (such as someone browsing a page, viewing, or purchasing a product) and actions. With the help of AI, you can deliver tailored product recommendations, create smart segments, and automatically apply tags with the Audience Discovery feature. Email list management is also smoother than Mailchimp. With Moosend, you don’t pay for duplicate contacts across different lists. This gives you the freedom to create multiple lists and segment them based on numerous filters. And if you're already using Mailchimp, you won't start from scratch when switching to Moosend. You won't spend hours or days transferring your data from one tools to the other, either. With the Mailchimp Synchronizer, you can instantly import your Mailchimp campaigns, members, and email lists to your Moosend account, making the switch effortless. To understand and optimize your results, the platform offers robust reporting and analytics, including click heatmaps, geolocation insights, and data on email clients and devices. Moreover, Moosend has a high email deliverability score to popular mailbox providers ensuring your efforts aren’t wasted. Finally, the 24/5 customer support team can provide help if you find yourself stuck. See why these companies switched to Moosend! Try Moosend for free! Moosend Features Intuitive email builder with free email newsletter templates Easy-to-implement automation (wide range of triggers & actions) Advanced list segmentation Signup forms & landing pages Comprehensive real-time analytics 24/5 customer service Seamless integration with popular apps & services Moosend Pricing Paid plans start at $9/month for unlimited email campaigns (45% cheaper than Mailchimp). You also get a landing page editor, forms and popups, and access to the SMTP. There’s a custom pay-as-you-go option that allows you to pay only when you send, without extra fees. You can also sign up for a free account that grants you full access to all features for 30 days, allowing you to explore the platform's capabilities at ease and determine if it meets your needs. This trial lets you send unlimited emails and create automation workflows for 1,000 subscribers, providing ample opportunity to fully test and experience the essential services without limitations. 2. HubSpot – Best all-in-one marketing, sales and service platform Pricing: Starts at $20/month for 1,000 contacts, free tools (limited features) HubSpot pros: Up to 1,000,000 contacts stored in the free CRM Great platform onboarding HubSpot cons: Email templates are very basic A/B testing & product blocks not available on the Starter plan Substantial learning curve & hard to set it up Compared to Mailchimp, which is a pure email marketing service, HubSpot is an all-in-one platform combining email marketing, sales, operations, content management, and customer service. As such, it will be great if you have a complex sales funnel. To create email campaigns, the tool has an easy-to-use drag-and-drop email editor with ample customization options. You can also choose from a collection of customizable goal-based templates. The only downside is that they are basic when compared to what Mailchimp offers. To optimize your email messages, there is A/B testing functionality and smart time zone sending to ensure your messages are sent at the best possible time. HubSpot’s true power comes from its built-in CRM. With the data you’ve collected, you can effectively segment your list based on their behavior, lifecycle stage, and more. This way, you can deliver personalized email campaigns and a unique experience. Regarding automation, you can set up simple follow-up campaigns and sophisticated workflows. And while you may be able to do more with HubSpot (especially if you have advanced requirements), it will cost you much more. Nevertheless, HubSpot guides you all the way making the process feel effortless. To generate more leads, HubSpot equips you with signup forms, popups, and a great landing page builder with various handy features. Finally, HubSpot’s analytics dashboard is designed to help you optimize your campaigns with user-friendly charts and click maps. HubSpot Features Easy-to-use email builder Built-in CRM for contact management Segmentation options Landing page builder Shared Inbox for Facebook Messenger, live chat, chatbots, and team email HubSpot Pricing This Mailchimp alternative has a free plan that includes tools for email marketing, forms, CRM, social media, and ads management. It allows you to send 2,000 emails per calendar month. For more functionality, paid plans start at $20/month with the Starter plan. To get the whole stack, you need the Professional plan starting at $890/month. 3. Omnisend – Best for eCommerce businesses Pricing: Starts at $16/month for 500 contacts, free plan Omnisend pros Powerful multi-channel automation Sales and revenue tracking Omnisend cons Free plan is ideal only for small lists (but all features) Pricey to get its full functionality If you need a service to generate more sales for your eCommerce business and help you understand your subscribers, Omnisend is for you. This free Mailchimp alternative has all the tools that merchants need to build their marketing funnel, including popups and advanced segmentation. Like Mailchimp, there’s a drag-and-drop email builder. However, it has some unique items to build your campaigns like discount blocks, product recommendations, and pre-designed product listings. All this speeds up campaign creation and minimizes frustration. Whether you want to set up welcome and abandoned cart emails or more complex workflows, both services will do fine. The key difference is that Omnisend lets you use SMS, push notifications and Facebook messages all in the same flow. You can also apply conditional logic and conduct A/B testing. To acquire subscribers and turn them into customers, the platform offers a variety of signup forms like exit-intent popups, landing pages, interactive signup forms, and back-in-stock notifications. Omnisend’s reporting is in-depth, including all essential metrics plus revenue tracking. You also get a handy lifecycle map that shows which contacts need nurturing, which are loyal customers, or are at risk. Regarding integrations, there are fewer than in Mailchimp, but you can always connect your favorite apps via Zapier. Omnisend Features eCommerce-focused automation options Popups and forms Audience sync for ads A/B testing SMS marketing & push notifications Omnisend Pricing There is a free plan allowing up to 250 contacts, 500 emails/month and 500 web push notifications. Also, you get a one-time $1 in free SMS credits (~65 SMS for the US). Premium plans of Omnisend start at $16/month offering 24/7 live chat and email support, plus unlimited push notifications. 4. Brevo – Best for easy segmentation and personalization Pricing: Starts at $9/month for 5K emails and 500 contacts, free plan Brevo pros Combination of email marketing with transactional emails and SMS Solid workflow automation options Brevo cons Advanced reporting and analytics only on expensive plans No A/B testing & marketing automation on the Starter plan Deliverability isn’t great Brevo is the next Mailchimp alternative on our list. Like Mailchimp, it has a free plan, providing features like unlimited contacts and transactional emails. However, it only allows you to send up to 300 emails/day, so it’s not ideal for growing businesses. Nevertheless, since its pricing is based on email sending volume, this can work better for businesses that have their needs mapped out. Brevo’s real benefit comes from the varied options it offers to reach and engage your audience. Apart from email and SMS marketing, you can also deliver WhatsApp campaigns. On top of that, you can set up a custom live chat window to embed on your website. If you want to build sophisticated workflows with Brevo, it will be an easy task. Compared to Mailchimp, the platform provides tons of actions and conditions to build different paths for your audience (based on behavioral data, etc. ). This free Mailchimp alternative can also help with Facebook ads, let you build landing pages to attract and convert more people, and deliver your transactional emails (plus give you templates). Regarding integration with other tools, it doesn’t offer as many options as Mailchimp, but you can use Zapier to “bypass” this deficiency. Overall, Brevo is a great one-size-fits-all solution since it can help with your digital marketing efforts and work as a sales CRM. Brevo Features Email marketing automation (visual workflow editor) SMS marketing & WhatsApp campaigns Transactional email campaigns CRM system Landing page builder Brevo Pricing The platform has a limited free plan for unlimited contacts and 300 emails per day. Paid plans start at $9/month for 5,000 monthly emails (and 500 contacts) without a daily sending limit. Read our Brevo review 5. GetResponse – Best for building sales funnels Pricing: Starts at $19/month for 1,000 contacts, free plan (limited) GetResponse pros Pre-built sales funnels Webinars, paid ads, and AI recommendations GetResponse cons Powerful functionality but expensive Marketing automation not available on the cheaper plan GetResponse is another email marketing solution and automation tool that’s packed with powerful functionality. This Mailchimp alternative comes with a range of basic blocks and advanced ones for eCommerce. You also get various customization options for a truly unique email newsletter design. Apart from its email marketing features, GetResponse has a website builder and a landing page creator. The latter includes drag-and-drop functionality, an AI content generator, and the ability to A/B test your pages. Compared to Mailchimp, GetResponse can help you nail lead generation. Apart from the 200+ landing page templates, you get flexible signup forms, banners, and bars to hook your website visitors. And with its automation options, you’re able to create segments automatically, assign lead scores, and add contact tags. The platform’s standout functionality, though, is Conversion Funnels. These pre-built scenarios let you sell, build contact lists, and showcase your offers without effort. All these come at a substantially high price, but we can’t argue about their value. Finally, GetResponse has numerous integrations with popular tools, including email verification tools, social media, and online payment processors. GetResponse Features AI content generator Personalization with dynamic content Pre-built conversion funnels Landing page A/B testing Advanced segmentation GetResponse Pricing This Mailchimp competitor has a limited free plan that lets you use basic features for up to 500 subscribers. Paid pricing plans include three pricing options starting at $19/month (1,000 contacts) for email marketing tools. For marketing automation and eCommerce functionality, prices increase more. 6. ActiveCampaign – Best for advanced automation for email & SMS Pricing: Paid plans start at $19/month for 1,000 contacts, 14-day free trial ActiveCampaign pros Advanced automation options for email, SMS, and website Lead scoring capabilities ActiveCampaign cons Steep learning curve (intimidating for beginners) Expensive pricing model (but great feature set) Simplistic spam and design testing ActiveCampaign is a popular platform that includes email marketing functionality, CRM and sales engagement, and transactional campaigns. As a Mailchimp competitor, ActiveCampaign stands out with its advanced automation features. Unlike Mailchimp, you can use SMS and website messages in your workflows. With the Automation Map feature, you can see multiple flows in one map and how they interact with each other, thus having ultimate control. There are also more than 750 pre-built automation journeys for various goals and industries like nurturing subscribers, upselling and cross-selling, and asking for a review after a purchase. To craft email marketing campaigns, ActiveCampaign has an intuitive drag-and-drop email builder. Like Mailchimp, you get various items to build campaigns. But personalization and segmentation are a tad easier with ActiveCampaign. For example, you can add actions when readers click on images or links. Another big difference with Mailchimp is its CRM. It has more options than its competitor's marketing CRM and lets you see all relevant information about each subscriber (purchases, items viewed, assigned tags, etc. ). It also helps with lead scoring, as you can view a lead’s entire history from the contact record. The only downside is that the platform may feel more “intimidating” due to its vast functionality. This Mailchimp alternative can also integrate with popular eCommerce platforms like Shopify and WooCommerce, so you can effortlessly sell your products and deliver transactional emails to your customers regarding order confirmations, shipping updates, and more. ActiveCampaign Features Advanced marketing automation Pre-built automated workflows Sales CRM Lead scoring SMS marketing ActiveCampaign Pricing This email marketing platform offers a 14-day free trial for users to test out most of its features. After that, there are four paid plans starting at $19/month (billed monthly) for 1,000 contacts with core features. For the complete suite of tools, you need the Enterprise plan that starts at $159/month (1,000 contacts). Read our ActiveCampaign review 7. Sender – Best for creating rich email templates Pricing: Paid plans start at $10/month for 1,000 contacts, free plan Sender pros User-friendly interface Affordable (yet powerful) email automation features Sender cons Sender branding on the Free plan No landing page builder When it comes to finding the perfect alternative to Mailchimp for startups and small businesses, Sender shines as one of the best. Unlike Mailchimp, Sender’s UI is beginner-friendly and designed to get you up and running quickly. With a clean, straightforward layout, you can focus more on crafting effective campaigns and less on figuring out where things are. And if you face any problems, Sender’s customer support team swoops in to save the day in minutes. With Sender’s extensive library of customizable templates, you can design eye-catching emails without much effort. Choose a template, tweak it to match your brand, and you’re ready to dazzle your subscribers. But Sender isn’t just about emails; it’s a fully-fledged omnichannel marketing tool. It comes with SMS campaigns, a powerful automation builder, behavioral popups, and advanced segmentation putting it a step ahead of Mailchimp. The best part? Sender offers unlimited automations, even with the free plan. This way, you can focus more on growing your business and less on budget constraints. Sender Features Email and SMS marketing automation Advanced segmentation and personalization Intuitive drag-and-drop email builder with responsive templates Detailed analytics and reporting Seamless integration with other tools Sender Pricing The tool has a free plan that provides core email and automation features for up to 15,000 emails to 2,500 subscribers every month. Paid plans start at $10/month (billed monthly) for those ready to take their marketing efforts to the next level. 8. Constant Contact – Best for simple email campaigns Pricing: Starts at $12/month for 500 contacts, 14-day free trial Constant Contact pros Niche features (handle event invitations, registrations, tickets, and surveying contacts) Great email deliverability rates Constant Contact cons Email newsletter templates look outdated A/B testing only for subject lines Constant Contact is a popular Mailchimp alternative offering a simple platform with plenty of features. The tool’s email builder isn’t as good as Mailchimp’s, but it has double the number of templates. As a result, beginners can cover their needs more easily. Constant Contact is a great fit if you want mainly simple autoresponders like welcome, birthday, and anniversary messages. However, you can also build custom automation paths, but this isn’t available on the tool’s basic package. You can also automatically resend your emails to people who didn’t open them the first time. The platform equips you with list-building tools like signup forms, Facebook Ads, and landing pages. Evidently, this functionality isn’t as advanced as in other Constant Contact alternatives, yet it’s useful to have multiple tools under one platform. You get social media marketing and event marketing options. To keep track of your performance, Constant Contact has real-time reporting and analytics. These include essential metrics like open and click-through rates, as well as more advanced ones like click-tracking heatmaps. Finally, there is a separate mobile app that lets you create beautiful emails, receive notifications, and more. Constant Contact Features Simple automated emails List building tools Event management Social media marketing Various integrations through API Constant Contact Pricing Unfortunately, this Mailchimp alternative doesn’t offer a free plan, but it has a 14-day trial period. Pricing is based on the number of contacts you have, with paid plans starting at $12/month for 500 subscribers. Read our Constant Contact review 9. MailerLite – Best free Mailchimp alternative Pricing: Starts at $10/month for 500 subscribers, free plan MailerLite pros Pre-built content blocks for quick campaign creation Sell digital products and subscriptions MailerLite cons Custom HTML editor available on the highest tier plan More advanced automations are missing Lengthy approval process (for deliverability reasons) MailerLite is a powerful email marketing service and the top free Mailchimp alternative. The software is easy to use, giving both beginners and experienced users the tools to grow their email list and generate more revenue. You’ll immediately appreciate the ready-made content blocks that help you structure your campaign in minutes. You can embed videos, products, and countdown timers to increase urgency and drive more sales. Additionally, you can share your recent blog posts with a dynamically updating RSS block. Regarding automation, you’ll find a visual workflow editor that’s fast and effective. You can have multiple triggers in your workflows only by selecting the most expensive plan. Among other things, MailerLite has an unsubscribe page builder to customize your messages or “reignite” the flame. You also get popups, forms, and a landing page builder that lets you sell products and subscriptions (ebooks, digital downloads, paid newsletters. ) If you need to integrate with another service, MailerLite connects with most popular tools and apps. Lastly, the platform has a 24/7 customer support team that you can contact via email or live chat. Overall, this Mailchimp competitor is going to be great for freelancers (bloggers, designers), non-profits as well as small business owners. MailerLite Features Straightforward email editor Pre-made content blocks Visual automation builder Auto resend campaigns Multivariate A/B testing MailerLite Pricing The tool has a free forever plan, allowing 1,000 subscribers and 12,000 monthly emails. Together with Moosend, MailerLite is among the most affordable email marketing services, with paid plans starting at $10/month for 500 subscribers (billed monthly). Read our MailerLite review 10. AWeber – Best for creating AMP emails Pricing: Starts at $15/month for 500 subscribers, free plan (limited) AWeber pros Smart email designer (uses your brand assets from website, social, etc. ) Phone support on all plans AWeber cons Unsubscribed contacts still count towards your billing (unless manually deleted) Lack of more advanced features Email deliverability isn’t as great AWeber is a Mailchimp alternative featuring a simple drag-and-drop email editor with blocks like images, buttons, coupons, carousels, and products. Unlike other services, you can move these elements between paragraphs in your emails. If you plan on designing interactive AMP emails, AWeber will be more effective than Mailchimp. You can add image carousels, RSVP to an event, or prompt readers to leave product reviews without even leaving the email. With link previews, you can automatically expand links in your campaigns. There is also a Smart Designer that creates "ready-to-send" email templates by grabbing images, logos, brand colors, and text from your social media channels and website. To automate your marketing, AWeber offers autoresponders and RSS-triggered emails that notify customers about new content. You also get behavioral automation to deliver campaigns based on subscribers’ interactions with your brand. Interestingly, the platform has not one but three mobile apps. Through them, you can create and send an email newsletter from your mobile device, add new subscribers to your list on the go, and keep track of your email marketing metrics and customer follow-ups. AWeber also offers phone support for all paid plan users. Other AWeber alternatives usually offer this only for enterprise customers. So, that’s another benefit when you switch from Mailchimp. AWeber Features Link previews in email Autoresponders & behavioral automation Easy-to-read reports Mobile apps Integrations with WordPress, PayPal, Elementor, and more AWeber Pricing Like Mailchimp, this alternative service has a limited free plan for 500 subscribers. All paid plan users enjoy full functionality, with pricing starting at $15/month for up to 500 subscribers. 11. Klaviyo – Best for Shopify users Pricing: Starts at $20/month for 500 contacts, limited free plan Klaviyo pros Advanced automation and segmentation for eCommerce Easy-to-use interface and setup Klaviyo cons Expensive pricing (unsuitable for small businesses) Steep learning curve for some of its advanced features Klaviyo is a suitable alternative to Mailchimp if you want a tool for eCommerce email marketing. The platform integrates seamlessly with all major eCommerce platforms like WooCommerce, BigCommerce, and of course, Shopify (which partly owns Klaviyo). The platform has a user-friendly interface and a powerful email editor to create high-converting campaigns. With the help of Klaviyo AI, you can create smart segments and deliver hyper-personalized product recommendations based on browsing history, past purchases, customer likes, and more. Segments also update in real-time, ensuring you send the right content to the right people at all times. Compared to Mailchimp, Klaviyo offers more granularity in analytics. You can get a full view of your entire business with pre-built dashboards and plan your next steps with the help of predictive analytics. Coupled with its detailed customer profiles, Klaviyo users can rest assured that they deliver meaningful interactions and content to each customer. Apart from email, you get SMS marketing and web push notifications. Last but not least, you can automate the collection of customer reviews, which provide useful data for segmentation and message personalization. Klaviyo Features Personalized product recommendations Detailed customer profiles Advanced segmentation In-depth analytics and reporting Extensive list of integrations with popular apps Klaviyo Pricing This Mailchimp competitor offers a free plan for up to 250 active profiles (contacts) with core functionality to try the platform. Paid plans start at $20/month for up to 500 contacts and 5,000 emails. 12. Kit (formerly ConvertKit)– Best for creators Pricing: Starts at $29/month for 1,000 contacts, free plan Kit pros Generous free plan to get started Customizable automated funnels Kit cons Limited email template designs Limited reporting (albeit it has been improved recently) Expensive to take advantage of its full functionality Kit is an email marketing platform aimed at creators looking to connect with their audience and monetize their business. Compared to Mailchimp, this alternative solution provides more tools that can help creators engage and convert their audience while it also provides creator-specific pre-built automation workflows. Kit's email editor is fast and easy to use. It lets you embed products, videos, music, and more directly in your emails. To add urgency, you can even add countdown timers to your campaigns. For easy formatting, the editor also comes with pre-built customizable layout blocks. To automate subscriber journeys, Kit has an intuitive visual builder. You can create all kinds of sequences, like welcoming subscribers and launching a new product, while you can also automate your list cleaning with re-activation sequences. With the latter, you can maintain an engaged email list and better email deliverability rates. Another notable feature is the landing page builder, which comes with a library of beautiful templates. To grow your business further, you can use the Creator Network. This lets you find other creators to work with, cross-promote your content, and help each other grow. Finally, with Kit, you can set up a paid subscription for your newsletter and thus increase your earnings. Kit Features Powerful, multi-step visual automations Flexible subscriber management Paid newsletters and subscriptions Facebook custom audiences 24/7 support Kit Pricing The tool has a generous free plan for up to 10,000 subscribers, including unlimited emails but basic automation. To unlock more features and remove the Kit branding, paid pricing starts at $29/month for 1,000 contacts. Read our Kit review Free Mailchimp Alternatives Purchasing a new tool can be stressful, especially if you're switching from another tool. To make an informed decision, it's best to start with a free plan or trial and test the functionality of the tools that suit your business needs. Here are the top 5 free Mailchimp alternatives to start free: Emails/month Subscribers Feature limitations Moosend Unlimited 1,000 AI product recommendations, 1x forms, landing pages, and automation workflows HubSpot 2,000 - Restricted automation, forms, reporting, and more Omnisend 500 250 No ActiveCampaign 100 100 Predictive sending, SMS, custom fields in forms, preference center Sender 15,000 2,500 Transactional emails, SMS, Inbox preview Mailchimp vs Other Email Marketing Software Want to see how Mailchimp compares to popular tools? Read our side-by-side comparisons: ActiveCampaign vs Mailchimp Kit vs Mailchimp Brevo vs Mailchimp Constant Contact vs Mailchimp MailerLite vs Mailchimp Flodesk vs Mailchimp Migrating from Mailchimp Switching from Mailchimp to another email marketing platform requires a few key steps to ensure a smooth migration. Instead of manually creating new lists and segments, you can export your existing contacts and upload them to your new email software. This way, you won't just save time but also avoid typing mistakes. You can export all contacts at once or get more organized lists by exporting your audience by group, tag, or segment. Besides your contacts, you can also export email templates, campaigns, and files. Your software will guide you on how to import the data to your account. In most cases, having everything in CSV files will make the process smooth. Once you import your Mailchimp data into your new email software, you'll be able to start where you left off. If you want to migrate from Mailchimp to Moosend, you can easily do so with Mailchimp Synchronizer. In this step-by-step guide, you can see how to import email subscribers, campaigns, and drafts in just a few clicks: Mailchimp Pricing Historical Changes Below you can see recent changes to Mailchimp pricing as a reference to what you can expect for the future. November 1, 2023: An average 7% increase on marketing plans/contact tiers. According to our research, increases range from 7 to 14%. Pricing of add-on contact blocks also increased. As a result, Mailchimp users will see even bigger overage charges if they don’t monitor/clean their contact lists meticulously. Some legacy plans are also affected. March 10, 2023: Free plan shrinks even more. You can have up to 500 contacts with a monthly send limit of 1,000 email sends (daily send limit of 500). February 2023: Standard plan increased from $17 to $20/month. August 29, 2022: Free plan shrinks to 500 contacts (was 2,000), with a monthly send limit of 2,500 emails (was 10,000). February 1, 2022: 11% increase in its pricing (all plans) Frequently Asked Questions (FAQs) Below are some of the most frequently asked questions by users looking to switch from Mailchimp. 1. What features are important in a Mailchimp alternative? Key features to look for in a Mailchimp alternative include an intuitive drag-and-drop editor, easy-to-implement marketing automation, advanced segmentation, A/B split testing, seamless integration with third-party tools, rich reporting and analytics, and finally, responsive customer service. 2. Are there any free alternatives to Mailchimp? Tools like MailerLite, HubSpot, Brevo, and... --- ### Gmail Cares About The Reputation Of Your Domain Name More Than Ever [2025] > Gmail's emphasis on domain reputation underscores its pivotal role in email deliverability, demanding heightened attention from senders. - Published: 2024-05-15 - Modified: 2025-01-07 - URL: https://moosend.com/blog/gmail-domain-name-reputation/ - Categories: Email Deliverability - Tags: Deliverability - Levels: Beginner In the fast-paced world of email marketing, making sure your newsletters actually reach your audience is crucial. However, in the ever-evolving landscape of anti-spam mechanisms and algorithms employed by mail clients, maintaining high deliverability rates demands a nuanced approach. Let's delve into the key factors influencing the fate of your email campaigns. Anti-Spam Mechanisms & Algorithms Each mail client operates with its own set of anti-spam mechanisms, evaluating factors such as SPF, DKIM, DMARC, IP reputation, geographic origin, content analysis, and the reputation of your domain name. These elements collectively determine whether your message lands in the coveted inbox or the dreaded junk folder. In most cases, when you analyze a list, you will detect that around 60% or more of the recipients are under gmail. com or G-suite accounts. Following closely are Outlook and O365 users, with @yahoo recipients trailing behind. Understanding the unique spam detection systems of major providers is crucial for optimizing deliverability. Insights into Outlook's Enigmatic System: Outlook's spam detection system remains shrouded in mystery, leaving marketers puzzled as to why legitimate messages occasionally meet an undeserved fate. Despite diligent analysis of email headers, uncovering Outlook's secrets remains a formidable challenge. Transparency of Gmail's Approach Gmail's approach to spam filtering is notably transparent. Gmail provides insights into why a message was flagged as spam, often citing the reputation of the sender's domain name as a decisive factor. Gmail places significant emphasis on the reputation of the sender's domain name. A tarnished domain reputation, stemming from factors such as recipient behavior and content quality, can spell disaster for email deliverability. Another way to ruin a domain name is not warming it up. Don’t blame the IP or the ESP. Changing ESPs or requesting to be transferred to another IP pool, won’t solve the problem that you caused to yourself. It is your recipients that are marking your campaign as a spammy message or your sender as a spammer. The ESP doesn’t affect the reputation of your domain name. Your actions do. Remedying a tarnished domain reputation is an arduous task. While targeting engaged subscribers may offer a glimmer of hope, success is far from guaranteed. In many cases, a fresh start with a new domain or subdomain proves to be the most effective solution. Essential Steps for Success Here are a few things you can do: Correctly configure DNS records, ensuring compliance with SPF, DKIM, and DMARC standards. Leverage Google's Postmaster tools for invaluable insights into sender reputation, IP health, and domain performance. Setting up Google’s Postmaster tools So why do you need Google Postmaster tools? It’s free, it's provided by Google, and it helps you maintain control over your email delivery. Postmaster tools will help you identify if your recipients are marking your campaign as spam, the reputation of the IPs you are using, and the reputation of your domain name. You can use the data from the different dashboards to understand the best way for you to send your emails. Spam rate IP reputation Domain Reputation Feedback loop Authentication Encryption Delivery errors Keep in mind that the Postmaster tool will provide reputation details after sending a few campaigns. Maintain clean email lists, prioritize clear and engaging content, and diligently warm up domain names to foster positive reputations. Nurturing Your Domain: Treat your domain name as a cherished ally, deserving of meticulous care and attention. By prioritizing its health and reputation, you safeguard the efficacy of your marketing efforts and sidestep the pitfalls of deliverability woes. In conclusion, as we navigate the intricacies of email deliverability in 2024, vigilance, adaptability, and a commitment to best practices are indispensable. By understanding the evolving landscape of anti-spam measures and diligently tending to domain reputation, marketers can secure their rightful place in recipients' inboxes. --- ### 7 Brilliant Abandoned Cart Email Templates For 2025 > Get your sales back on track today with these converting abandoned cart email templates and explore five brilliant examples to get inspired. - Published: 2024-05-13 - Modified: 2025-01-07 - URL: https://moosend.com/blog/abandoned-cart-email-template/ - Categories: Marketing Automation, Templates - Tags: Email Marketing - Levels: Beginner, Intermediate Unfortunately, cart abandonment is a reality for many eCommerce businesses. According to statistics, 69% of online shoppers leave without completing an order, while 60% of cart abandonment occurs due to poor shipping. The good news, though, is that 45% of cart recovery campaigns are opened, 21% of them are clicked on, and 50% of the abandoners engaging with them convert. So, with almost 7 out of 10 buyers leaving their shopping carts behind, you need to craft the perfect email to win them over. We’re going to make this process easier by giving you abandoned cart emails templates easy to customize to restore your revenue. You’ll also find quick tips to nail this marketing strategy and stellar email examples from notable brands. Explore Moosend’s Abandoned Cart Email Templates Moosend’s cart recovery templates are perfect for creating quick and impactful emails for your audience. We’ve crafted simple designs to meet the requirements of most businesses and streamlined an easy customization process to help you make them on-brand. To check them out, sign up for a Moosend account, hop into the drag-and-drop editor and select what you like from the template library. You don’t have to be a coding expert to customize them. This is a major plus for someone who wants a smart email marketing service to scale their business. Pro tip: Make sure that your email tool integrates with popular eCommerce platforms like Shopify and WooCommerce to streamline your abandoned cart email strategy like a pro. Now let’s see 7 simple email templates you can pick to recover your lost revenue. 1. The In-Style Cart Abandonment Template Customize this! If you have a fashion or beauty brand, you’re probably looking for a simple layout without compromising the creative aspect. This template will help you check all the boxes. Why you need it: This design has everything you need to attract your reader’s attention. The header copy and the image at the top put the reader straight to the point. You can keep the placeholder image if it matches your brand tone or upload a tailormade visual. The cart abandoners can check out all items they left behind, including their prices. The clear CTAs (calls-to-action) move them straight to the checkout page to complete their purchase. You can also use this template to build automated product recommendation emails. Both strategies lead to personalized emails that capitalize on customers’ preferences to boost your ROI. 2. The Copy-Oriented Abandoned Cart Email Template Get this! Colors, images, and multiple CTAs are amazing, but sometimes, customers need more. If your audience favors stories, you can include additional copy lines to make your offer more appealing to them. Why you need it: This template will allow you to add your copy on top of the email along with a beautiful image. The pre-added “Need Help” section is also perfect for providing answers to common customer questions related to their abandoned items. Forward them to the customer support team or place an FAQ section to help them. This template is great because you can combine it with the rest to deliver a converting email sequence with multiple drip campaigns. 3. The Sunny Cart Abandonment Template Grab this! Since it only takes a second for customers to close your email, finding ways to keep them engaged, even for a few extra seconds, will make a difference. This abandoned cart email will help you out. Why you need it: According to color psychology, adding a splash of color can positively affect your consumers and motivate them to take action. Moosend’s Sunny template can be a bright addition to your automated email sequence. Its simplicity and clean structure are perfect for online store owners and online retailers who want an effective recovery email. The two CTAs are great to get your indecisive customers to click through and revisit their online shopping carts. 4. The Visual Cart Recovery Template Get this! Want to make your email campaigns more appealing? Then combine your introduction with a beautiful visual to amplify your message. Why you need it: Email marketing benchmarks have shown that emails with images have higher open and click-through rates than plain-text campaigns. This template also shows a sense of humor, but if it doesn’t suit your brand tone of voice, it’s best to find an alternative. Plus, you can add an urgent message to lead your shoppers to the call-to-action along with your visual. Stick to a vibrant button color as it will make your CTA pop out. 5. The Blue-Black Cart Recovery Template Customize this! If you want to create a minimal cart abandonment campaign but still need a splash of color, you can choose this template. Why you need it: This template is perfect for eCommerce stores that favor simpler designs, such as tech and gadgets. You can alter the copy and use personalization tags to add the subscriber’s name and make it more personal. At the email footer, they added a thank-you note and an unsubscribe link to avoid potential spam complaints. If you schedule drip campaigns, you can also consider sharing incentives, such as discount codes, for costlier products to motivate VIP customers to purchase faster. 6. The Converting Cart Reminder Email Template Get this template! All the above templates are great, but to convert your difficult customers, you need a true cart recovery converter. Why you need it: Apart from its clean email design, this template has a GIF to make your marketing campaign more dynamic and playful. Moreover, the customer testimonial section is perfect for showing your abandoners that your product is worth their time and money. Overall, you can use this template as a blueprint to create a simple yet effective recovery sequence for your online store. To maximize your conversions, it’s best to choose a marketing automation software tool and create an abandoned cart email sequence to nudge non-openers. 7. The Minimal Cart Reminder Template Customize this! Your shopping cart recovery campaign doesn’t need to be fancy with multiple CTAs and visuals. The perfect message needs to be clear and informative. Thus, Moosend’s minimal abandoned cart email template came to be. Why you need it: The above template will help you minimize distractions by placing your product images at the heart of your campaign. Also, this design allows you to add the email copy at the beginning to entice your shoppers. Moreover, since it favors white space, you can change the color of the CTA button to make it stand out. Overall, this is a great choice for online stores that need a quick email campaign to get customers back to their abandoned shopping carts. If you want to create your own email template from scratch, you can use a user-friendly email editor. For example, Moosend has a drag-and-drop email builder that lets you enhance your email with the right assets to win over your target audience. Give it a spin! How to Create Compelling Abandoned Cart Emails What makes an abandoned cart email successful? Here are some tips to follow to put your mind at rest and conversions down the funnel: Create an attractive subject line To increase your abandoned cart conversions, you first need to secure a high open rate. So, what will make your subject line stand out from the rest of the openings in your subscriber’s mailbox? One of the most important parts is making it reflective of the email content to form the right expectations. Plus, it should be within 30-50 characters to be responsive on all devices. Here are some abandoned cart subject line examples from famous brands: Can’t Stop Thinking About Me? Oops... You left something in your cart! Your shopping cart is about to expire! We have something you want! Do you know what suits these products? Good discount. Tick-Tock! Your Cart Is on Standby You can also use a free subject line tester like Refine to optimize your subject lines based on the size of your list and your industry. Write intriguing copy If you want to make abandoners claim your products, you need to convince them first. Many marketers rely on the fear of missing out (FOMO) to motivate prospects to buy fast, so it’s wise to remind your subscribers of all the benefits they’ll reap by purchasing your products. Add a sense of urgency by using statements such as “limited time” and “now” to push things faster. Ensure that your copy is not spammy, as it might cause adverse results. Finally, remember that clever copy should always resonate with the audience to open doors. Use a nice wordplay based on your tone of voice to capture their attention, and make sure that your copywriting complements your design perfectly. Add beautiful product visuals Cart abandoners have probably left products to other carts, too. That’s why it’s important to display your products again as a refresher. Use high-quality and attractive visuals to do the work. It’s also wise to write a brief description of the products and the price to help them decide on the spot, without having to navigate your website again. A clear layout will help you display them beautifully. Here’s an amazing example by Nike. They also included product recommendations to increase the conversion potential: Include clear call-to-actions To motivate subscribers to go to the checkout page faster, you should include smart call-to-action buttons that stand out from the rest of the text. Place them in prominent places inside your copy based on the layout and choose a color that stands out from your palette. Moreover, write actionable copy to convert them faster. Copy lines like “Shop Now” usually do the trick. Finally, it’s important to simplify the checkout process to avoid losing people all over again due to unnecessary friction. Share incentives If you want to lower your cart abandonment rate no matter what, consider sharing incentives with potential customers while their interest is still fired up. You can schedule a follow-up email for those who didn’t open or skipped the first abandoned cart email to increase your conversion chances. For example, you can send a coupon code or offer free shipping costs to indulge them. It’s up to you to decide if this strategy is suitable for your business and when to use it. Add social proof Do you want to give more reasons to hesitant cart abandoners to choose the products they left behind? Then add customer reviews and testimonials to build more trust and benefit from word-of-mouth. The best way is to add quotes including the benefits and assets of your products to make them more attractive. Check out this amazing example by Church California: 5 Best Abandoned Cart Email Examples to Get You Inspired To give you an idea of what an abandoned cart template should look like, let’s look at some incredible examples with clever email designs, irresistible offers, and urgency. 1. Fenty Beauty’s Cart Recovery Example Subject line: P. S. Your shopping bag is waiting... Fenty Beauty has a simple cart abandonment campaign with pleasing colors to remind shoppers to complete their purchase. What works: Straightforward subject line Use of the second person Clear abandoned product image Focused CTA (which could have been a brighter color) A section that answers FAQs (e. g. , payment methods, return policy) Social media buttons to promote engagement Want to mimic this cart recovery example? Sign up for a Moosend account, grab your favorite cart email template, and set your revenue restoration efforts in motion. 2. Endy’s Social Proof-ed Abandoned Cart Email Subject line: It looks like you left something behind... Endy’s campaign might look simple at first glance. However, its true power lies in the beautiful use of email copy and customer testimonials. What works: Straightforward email subject line Bold introduction that uses a question Summary of the abandoned product Use of customer reviews and star ratings to increase conversion rates Social media buttons to increase engagement 3. John’s Crazy Socks Cart Abandonment Email Subject line: Ready to buy? Get Happiness Now John’s Crazy Socks are phenomenal. And their cart recovery emails share the feeling. Let’s see why. What works: Intriguing subject line to increase the open rate (use of emoji) Personalized and friendly greeting Email copy to motivate abandoners to click through Summary of the abandoned item Additional support through a phone number and email Reasons why customers should buy from the store 4. Nutriseed’s Free Shipping Cart Recovery Example Subject line: Your Order Information Nutriseed uses a short email campaign to get customers back to their shopping carts. While the subject line needs optimization to improve its open rate, this example is great to lead your audience back to their cart. What works: Free shipping to make the abandoned item more appealing Playful email copy that uses emotional language Brightly-colored CTA button that stands out 365-day money-back guarantee to encourage shoppers to buy 5. Sunday Somewhere’s Social Feed Example Subject line: Lost luggage Sunday Somewhere opts for a short shopping cart abandonment email, using white space and high-quality visuals. What works: Unique email subject line Clever copy with storytelling elements Multiple CTAs (the button could be a different color to increase clicks) Abandoned product image at the center of the campaign Reasons for making a purchase Social media feed to show the product in real situations Kiss Cart Abandonment Goodbye Abandoned carts are and will continue to be a problem for eCommerce businesses. However, with the right marketing campaign, you can minimize its effects and restore your lost revenue. A nice offer, free shipping, and friendly messaging will help you motivate your abandoners to revisit their shopping bags and complete their purchase. So next time you’re planning your cart recovery emails, make sure to choose a beautiful, abandoned cart email template to save time and effort. And remember to use your amazing email tool to add advanced elements that will power them up. Moosend’s countdown timers can really work miracles, so don’t forget to sign up for an account and try them out. --- ### 8 Best SendGrid Alternatives In 2025 [Pros & Cons] > Discover the top SendGrid alternatives, including Moosend, Brevo, SMTP2GO, Mailchimp, Amazon SES, Mailgun, Mailtrap, and Postmark. - Published: 2024-05-10 - Modified: 2025-05-05 - URL: https://moosend.com/blog/sendgrid-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Advanced, Intermediate Twilio SendGrid has been a popular SMTP relay, allowing businesses to reach customers with transactional emails. However, the email delivery service has its drawbacks. The expensive pricing structure, lack of features, and unresponsive customer support are some of the things users have encountered so far. So, if you’ve experienced similar issues and felt the need to examine your options, you’ve come to the right place. Today we’ll analyze some of the best SendGrid alternatives, focusing on their features, pros and cons, and pricing, to help you find a transactional email service that better suits your needs. Disclaimer: The information below is accurate as of May, 2024. How to Choose the Right Alternative to SendGrid To find the best alternative, you should first identify your pain points. Slow customer support can delay operations, while limited automation will prevent you from scaling, especially if it’s available on higher-tier plans. Moreover, SendGrid’s starting cost of $15/month for a relatively small number of contacts and emails is also a deal-breaker, especially if the most crucial automation features are gated behind the premium plans. Before you change your software, you should consider the following criteria: Email volume: Determine how many emails you send each month and how your alternative scales with your needs. Deliverability: Opt for a service known for high deliverability rates to avoid sending sensitive messages to the spam folder. Advanced features: Ensure your options have features like automation, A/B testing, and advanced email analytics to monitor your performance. Integration capabilities: Check if the platform integrates with your existing tools and workflows for a smooth migration. Scalable pricing: Choose a tool with a pricing plan that fits your budget to avoid ending up changing the software in the long term. Customer support: Consider the responsiveness of the customer support by checking other user reviews found on G2 or Capterra. Let’s see the best options we compiled for you to tackle SendGrid's drawbacks. Best SendGrid Competitors by Use Case Moosend - Best for unlimited emails, high deliverability, and advanced automation. Brevo - Best for simple transactional email and SMS functionality. SMTP2GO - Best for reliable delivery and detailed reporting on email sends. Mailchimp - Best for Mailchimp users who want transactional emails. Amazon SES - Best for scalability and integration with AWS services. Mailgun - Best for powerful APIs for sending, receiving, and tracking emails. Mailtrap - Best for testing and debugging email sending. Postmark - Best for great delivery rates and transactional email tracking. Top SendGrid Alternatives: Comparison Table Below, you will find more information about the email marketing automation and SMTP server alternatives we compiled, including their key features and pricing. Key feature Pricing Free Plan/Trial SendGrid Advanced reporting and analytics $15/mo. /15K emails Yes (very limited) Moosend Advanced reporting and analytics $9/mo. /unlimited emails 30-day free trial Brevo Email tracking and analysis $25/mo. /20K emails Yes SMTP2GO Email testing tools $10/mo. /10K emails Yes Mailchimp Automatic SPAM loop registration $20/block/25K emails Yes (very limited) Amazon SES Activity and sender reputation monitoring Pay-as-you-go Yes Mailgun Suppression management $35/mo. /50K emails 30-day trial Mailtrap Complex email sequence testing $10/mo. /10K emails Yes (limited) Postmark Message streams $15/mo. /10K emails Yes (limited) Now let's see them in more detail. 1. Moosend Pricing: $9/mo. for unlimited emails, 30-day free trial (Sign up here) Best for: eCommerce, Startups, SMBs, Enterprises Best feature: Reliable and flexible email API Moosend is a powerful and cost-effective alternative to SendGrid, offering an array of tools to suit your promotional and transactional needs. The platform has a user-friendly drag-and-drop newsletter editor with advanced features, such as dynamic content blocks, and a new AI writer to help you generate email copy for different occasions. It also offers responsive templates to simplify the process and save time. One of its best features, though, is its high email deliverability of 98% and commitment to reducing bounce email and unsubscribe rates. Compared to SendGrid, Moosend combines marketing campaigns with a smart SMTP server solution to let you send transactional emails. Whether it is password reset messages or order confirmation emails, this software will let you send them effortlessly. Among other things, the flexible API allows you to manage your lists and campaigns directly through your software. Also, the API documentation is very comprehensive, making it easier to connect your apps directly to Moosend’s infrastructure. You can benefit from the powerful real-time reporting and analytics tool to monitor performance and track your open rates, click-throughs, and bounce rates. And if you don’t see the results you desire, you can use the A/B testing feature to find the winning variations and optimize your strategy. Best features First-class infrastructure and dedicated IP addresses Easy-to-use drag-and-drop email builder Email marketing automation and pre-made recipes Custom reporting and analytics A/B testing and spam testing tools API integrations with CRM tools, eCommerce, WordPress, etc. Pros More affordable – no need to purchase two separate plans to be able to send both transactional and marketing emails User-friendly automated workflows and powerful segmentation options Responsive 24/5 customer support through email, live chat, phone (Enterprise), knowledge base, tutorials, and more Cons Not as many native integrations as SendGrid No SMS marketing options No free plan, but there’s a 30-day free trial including all core features Pricing Moosend’s paid plans begin at $9/month for up to 500 subscribers, unlimited emails, and immediate access to the SMTP server to send your transactional emails, craft your reports, and provide personalized customer experiences to your audience. You can also sign up for the 30-day free trial to see where Moosend excels and what makes it a robust SendGrid competitor. Try Moosend 2. Brevo Pricing: $25/mo. for 20K emails, limited free plan Best for: Publishers, Agencies, eCommerce Best feature: Email tracking and analysis Brevo (formerly Sendinblue) is a simple email service solution to create newsletters, transactional emails, and SMS campaigns for your customers. This solution also offers an email editor to craft your messages and automate them through the workflow editor. When it comes to the SMTP server, Brevo will provide you with core API features and advanced templating to build dynamic campaigns. If you use the free plan, there’s, unfortunately, a daily sending limit. To lift it, you need to upgrade to one of the premium plans. Moreover, a dedicated IP is also offered, but it’s only available in the Enterprise plan. Brevo also offers contact management tools, including customizable newsletter signup forms, a sales CRM, and email segmentation to group your audience. On top of that, you’ll get a workflow builder to set up automated sequences. This SendGrid alternative also comes with various SMS marketing features to help you increase your marketing efforts. While this solution is a great alternative, it may not be ideal for small businesses on a budget as it is more expensive than other Brevo competitors. Best features Mobile-friendly email designer Email & SMS personalization Customizable signup forms Social media ads Contact management system Reporting and analytics Pros SMS marketing options and WhatsApp campaigns Ease of importing contact lists Segments are easy to understand and set up Cons Very limited free plan with a daily sending limit Not very advanced reporting and analytics No built-in email verification service You only get email support for the Transactional Email plan Pricing Paid subscription plans start at $25/month with a monthly email volume of 20K (marketing and transactional). The platform gives you a limited free plan to test out its features. However, you can only send 300 emails per day. Read full Brevo review 3. SMTP2GO Pricing: $10/mo. for 10K emails, free plan Best for: SMBs, eCommerce Best feature: Email testing tools SMTP2GO is another great alternative to SendGrid, particularly for businesses seeking a reliable and straightforward SMTP relay solution to handle transactional emails. This option has an excellent delivery infrastructure to ensure your emails reach the inbox without getting caught by spam filters. Moreover, you can benefit from the detailed reporting and real-time analytics tool. While they aren’t as advanced as SendGrid’s, you can monitor your email performance and use the insights to improve engagement metrics and enhance the customer experience. SMTP2GO supports various integrations with popular third-party applications, including a WordPress Plugin to send outgoing emails through the platform’s servers. With a user-friendly dashboard and advanced functionality, this option will help you simplify email campaign management, and offer you all the tools to deliver your messages and minimize bounced emails despite being a less popular competitor. Best features TLS/SSL Secured Bounce/spam tracking SMS messaging Dedicated IP address Automatic DKIM/SPF Email testing tools Pros High deliverability rates Intuitive user interface Responsive customer support and additional resources Cons Limited advanced marketing features compared to others Only 30 days of email reporting on all plans Pricing plans can be expensive (email-based) Pricing Paid plans start at $10/month with the Starter plan for 10K emails and certain limitations. For a dedicated IP address and email testing tools you need to get the Professional starting at $75/month (1K emails). A free plan is available but for 1K emails/mo. , 5 days of reporting, and ticket support only. 4. Mailchimp Pricing: $20/block for 25K emails, limited free plan Best for: Agencies, Publishers, eCommerce Best feature: Automatic SPAM loop registration Next, we have Mailchimp, a popular SendGrid alternative for eCommerce businesses and publishers. This email marketing platform offers an SMTP server solution called Mailchimp Transactional Email (formerly Mandrill) to send and manage inbound emails. As an ESP, Mailchimp gives you access to an email builder and a visual workflow editor. This software is also famous for its advanced multi-step sequences (available on the highest tier plan) that let you deliver more targeted emails to your recipients based on their actions and funnel stage. Moreover, you can use the form and landing page builders to increase your lead generation and then use email segmentation to group your new subscribers according to specific criteria, such as demographics. Lastly, it’s good to know that Mailchimp’s email platform and SMTP service have different pricing structures. To send transactional emails, you need to purchase block credits starting at $20/block for 25K emails, unlike other Mailchimp alternatives that offer transactional emails as part of their paid plans. Best features Email marketing campaign editor Visual workflow builder Campaign push notifications Landing page builder Dedicated IP address (with additional cost) Pricing Paid plans start at $20/month for up to 500 contacts for the marketing features. To get access to the SMTP server, you need to buy credit blocks at $20 each for 25K emails. There’s a dedicated IP option for an additional $29. 95/mo. Mailchimp also offers a limited free plan with an email send limit of 1K monthly campaigns (500/day). Read full Mailchimp review 5. Amazon SES Pricing: Pay-as-you-go, free plan Best for: eCommerce, Developers Best feature: Activity and sender reputation monitoring Amazon SES is a simple solution that gives developers the tools they need to send emails from different applications. While this SendGrid competitor isn’t like the email service providers mentioned above, you can use it to deliver transactional emails, marketing campaigns, and bulk emails to your audience. To help you ace your email delivery, this solution has various authentication options, including Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). This way you’ll ensure that your deliverability remains intact, and you avoid getting flagged as spam or ending up on an email blacklist. In addition, Amazon SES offers activity and reputation monitoring, an essential feature to keep track of your performance. You can easily check your open rates and click-throughs to see how effective your efforts are. Amazon SES is a tool oriented towards developers that can integrate it into any stand-alone application. Also, you don't get a fancy user interface and out-of-the-box features, but the service is on the affordable side (depending on usage). Best features Dedicated IP addresses Activity and reputation monitoring Sender identity management Sending statistics Mailbox simulator Pros Affordability Customizable emails Cons Requires a lot of manual setup No deliverability insights No customer support Pricing Amazon SES has a very particular pricing structure. If you send from Amazon Elastic Compute Cloud (EC2) hosted apps, then you have 62K free emails and you pay $0. 10 for every 1K messages sent after that. If you send emails from another email client, then you have no free emails and pay $0. 10 per 1K messages. To receive emails, you also pay nothing for the first 1,000 emails and $0. 10 for every 1K emails you get after that. 6. Sinch Mailgun Pricing: $35/mo. for 50K emails, 30-day free trial Best for: Online marketers, Creators Best feature: Suppression management Among the top SendGrid alternatives, you’ll also find Mailgun, an email marketing software and SMTP service geared towards online marketers and creators who want to send transactional campaigns to their audience. The platform has a full suite of deliverability features, like pre-send testing, email verification, etc. , while you also get a send time optimization feature to enhance delivery. Users can handle and track the performance of their transactional emails, either through the SMTP relay or the available RESTful API. Apart from transactional campaigns, you can use Mailjet, Mailgun’s recent acquisition, to craft messages through the drag-and-drop email builder. You can also segment your audience effortlessly and use data to amp conversions. Finally, Mailgun will give you access to suppression management to make sure that you are in control of your email marketing and are compliant with the CAN-SPAM act. Best features Inbound email routing Marketing campaigns through Mailjet Email address verification Suppression Management Send API, SMTP Relay, and webhooks Pricing Paid plans start at $35/month with 50,000 emails/month included. If you want to get Mailjet, the tool gives you a free plan for 6,000 email sends/month (200/ daily emails). Then, the Essential plan begins at $15/month for 15,000 emails/month. Mailgun has a 30-day free trial with 5,000 emails/month for five authorized users. 7. Mailtrap Pricing: $10/mo. for 10K emails, limited free plan Best for: Developers, IT services, SMBs Best feature: Complex email sequence testing Mailtrap is another great competitor to SendGrid geared towards developers and quality assurance teams. The software is more of a development tool rather than an email marketing service. Users can safely test and debug emails in a controlled environment before they send them to their lists. This prevents spamming real customers with test emails, ensuring your domain reputation remains intact. Regarding Mailtrap’s virtual email testing environment, developers can view their emails, check spam scores, validate HTML/CSS, and check if links are working before deployment. You can also simulate various email server conditions to test how emails respond under different scenarios. This is a great addition for quality assurance teams. For the time, the platform doesn’t offer marketing campaigns; however, an email marketing feature is in the works. If you want to send marketing messages, you should consider another alternative that combines the two instead of waiting for the feature to roll out. Best features HTML/text templates 60-day email logs API and SMTP integration Email validation and testing options Deliverability alerts Pros Testing API allows you to test all email components (header, subject line, etc. ) Detailed reporting and analytics Full control over domain authority Cons No marketing campaigns for the time No inbox placement analysis Difficult to handle if not a developer Pricing Mailtrap offers two paid plans for sending and testing emails. The Email Sending plan starts at $10/month for 10K emails, while Email Testing is $15/month for 5K test emails. Free plans are available for both, but they are primarily for testing purposes due to the sending/testing limits. 8. Postmark Pricing: $15/mo. for 10K emails, limited free plan Best for: Developers, SaaS Unique feature: Message Streams Another premium SMTP relay server you can consider is Postmark by ActiveCampaign. This SendGrid alternative allows you to craft and deliver transactional email campaigns to your audience. The tool also comes with pre-made email templates to help you build an effective email program. When it comes to sending, Postmark promises fast and reliable email delivery to popular clients like Outlook and Gmail. According to user reviews, customer support is also very responsive and helpful. Apart from that, the service has a feature called Message Streams which prevents your transactional and bulk emails or promotional messages from mixing to ensure better traffic management and high deliverability. Lastly, Postmark features great REST APIs to help you connect your applications and streamline your marketing efforts. Best features System & service availability API Powerful analytics Full message retention (45 days) Email expert assistance Spam score checking Pros Responsive customer support Comprehensive documentation Message Stream will keep everything organized Cons Can be expensive No list management No marketing automation features Pricing Paid plans start at $15/month for 10K emails. Dedicated IPs are available (to customers sending more than 300K emails) as an optional add-on that you can get for an extra $50/month/IP. The service also has a free developer plan, but it’s only for 100 test emails per month. Additional Resources If you’re looking for more resources to make an informed decision, check the following posts we compiled: SMTP Server Solutions For Marketers & Developers Best Email Marketing Services Reviewed Best Mailchimp Alternatives Choose the Best SendGrid Alternative Finding the right email tool to create and deliver your email messages is essential for a successful email marketing strategy. While SendGrid has a reputation for being a good service, you can always find more scalable solutions that combine marketing campaigns and transactional emails to avoid purchasing additional tools and facing integration incompatibility. The market has numerous options for you to choose from. If you want a solution that combines marketing and transactional emails, is more affordable, and has high deliverability, why not give Moosend’s email tools and API a chance? All you need to deliver your transactional email campaigns is to sign up for a paid subscription plan. FAQ Below you’ll find some helpful answers to frequent questions. 1. Why should I consider a SendGrid alternative? You should consider a competitor to SendGrid if you're experiencing slow customer support or need more features at a lower price tag. Exploring other options will ensure you find a solution that aligns with your specific email marketing needs and budget. 2. Are there any free alternatives to SendGrid? Yes, several alternatives offer free plans. Mailchimp and Mailtrap, for example, have free plans but they are very limited. Instead, you can sign up for any free trials to test the tools and their advanced functionality. This way, you’ll have a clear picture of the new software and its true capabilities. 3. What should I check in a service’s API when switching from SendGrid? When considering an alternative's API, assess how well-documented and user-friendly it is. Also, aim for APIs that are straightforward to integrate and offer extensive functionality without requiring extensive coding knowledge. 4. How important is deliverability when choosing a SendGrid competitor? Email deliverability is one of the most critical factors since it directly impacts the success of your email campaigns. Look for transactional email service providers that offer strong delivery rates, like Moo send or Amazon SES, and spam testing tools to help manage and improve your performance. --- ### 24 Responsive Ecommerce Email Templates That Boost Conversions > Capture your audience with 24 responsive eCommerce email templates that'll supercharge your sales and engagement rates. - Published: 2024-05-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ecommerce-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Every online store has the same problem: There’s not enough time to take care of everything. And when it comes to email marketing, things can sometimes get intense. Especially when you have to create numerous campaigns to promote your online business. We’ll help you simplify this process by giving you responsive eCommerce email templates to save time. Here’s a sneak peek of the templates you'll find below: Product promotion newsletter designs Special offer template examples Cart abandonment email templates Seasonal sales designs Ready to give your email marketing strategy a reliever? Let’s start. How To Get Moosend’s Ecommerce Email Templates To use Moosend’s responsive email templates, you need to: Sign up for an account–you can also start a free trial. Access your Moosend profile. Click on “Campaigns” and create a new one. Go to the Template Library inside the editor. Find the templates under “eCommerce,” “Cart abandonment,” etc. Click on “Use Template” and customize it the drag-and-drop way (no coding skills required). Product Promotion Email Template Designs Promotional email marketing campaigns are a must for every successful eCommerce business to drive sales. To give you a helping hand, here are our best product promotion templates to stun your email list. 1. Essential Ecommerce Newsletter Design I need this! A great promotional email needs to combine eye-catching images, valuable copy, and multiple CTAs to intrigue potential buyers and lead them to your product or landing pages. Why you need it: Every eCommerce store should have a multi-purpose email template in their quiver for a quick product showcase. With this template, you can promote different items, add your CTAs, and even get your audience to connect with you through social media buttons. 2. Elegant Ecommerce Email Newsletter Template Customize with Moosend! To charm your subscribers, come up with fresh ideas that will make them click on your calls to action. If you want to intrigue them, why not create a beautiful product promotion campaign that will remind them of a magazine page? Why you need it: With the Elegant template, you can design something unique to break free from the typical eCommerce email layouts. Grab the opportunity to add some attractive visuals and bright colors to make this email an experience rather than another product promotion. 3. Aesthetic Product Promotion Template Customize this design! If you love creating stunning promotional campaigns with high-quality images, this template is the perfect fit for your business. Elegance meets responsiveness to create an unmatched combination. Why you need it: This is a beautiful template with an excellent layout that can help you promote your best products with ease. Add high-quality product images, craft compelling copy and you’re ready to launch your campaign. 4. Fashion Promotional Email Template Get the template! This template will be a great starting point for eCommerce fashion stores. Ideal for showcasing your new product launch and getting people interested in shopping. Why you need it: The simple style in combination with the two-column design helps attract the users’ attention. Even with the short attention span that modern shoppers have, this template will surely capture the eye. 5. Structured Product Promotion Template Customize this design! Product placement campaigns need the right layout to be straightforward and converting. Use a clean design to promote various products at once without confusing your readers. Why you need it: The above eCommerce newsletter template offers you all the white space you need to increase your engagement rate. The structure is very simple, yet it allows you to display numerous products without making the design feel stuffed. Also, you can benefit from the additional content blocks at the bottom to share news and updates from your blog for better engagement. 6. Spotlight Promotion Ecommerce Email Template Get this! Creating dedicated email campaigns for specific products is a great way to give more details about their benefits. So grab the opportunity to showcase new items using an attractive email campaign. Why do you need it: The Spotlight Promotion layout will allow you to design a focused email that’ll increase your conversion rates and give your potential shoppers a unique experience. What’s more, this eCommerce template is responsive, meaning that it will look great on multiple devices, and email clients such as Gmail, Outlook, and Yahoo. Special Offer ECommerce Email Newsletter Templates Ready to capture your shoppers and deal-hunters and lead them straight to the checkout? Have a look at the following designs: 7. Summer Special Offer Example Craft your summer template! The above template can save you crucial time when creating your summer promotional email campaigns. Why you need it: The vivid colors along with the big “summer sales” main visual get the reader into the mood for shopping. You can change the colors or even customize the layout (to change the focus of the email) and create a high-converting summer campaign. If you’re offering a coupon code, mention it at a prominent place to attract the readers’ attention fast. 8. First Order Promo Discount Example Create your promo offer! Great news! You’ve managed to acquire some new leads. Persuade them to convert with a generous discount on their first order. Why you need it: This template’s effectiveness is based on two key elements. The first one is the generous discount (which gets the subscriber excited and ready to buy) and the other is the social proof. Seeing what other real people say about your brand/products plays a major role when someone purchases for the first time. Get people to trust you and build a strong relationship that leads to more recurring purchases over time. 9. Minimalist Offer Design Example Get this design! Sometimes less is more. Get your eCommerce email strategy running with a minimalist email design that will make your CTAs shine brighter than diamonds. Why you need it: With the above template, you can promote a limited offer to your potential shoppers using eye-catching visuals and calls to action that your subscribers won’t miss. Also, due to the lack of elements, you can add as many content blocks as you like and play around with different color combos to create a mesmerizing result. 10. New Offers Newsletter Design Start customizing! Simplicity and minimalist design are great, but sometimes you need to go big to get the conversion rates you desire. For that, you can design an attractive email campaign featuring numerous special offers and discounts to lead your subscribers back to your eCommerce website. Why you need it: The layout is perfect for promoting various items in a beautiful and structured way. White space is a plus here as it brings all the different content blocks together. With some brilliant images and valuable email copy, you can make this example a powerful conversion tool. Plus, with the right colors, you can easily turn it into a Black Friday campaign. 11. Dedicated Offer Ecommerce Newsletter Template Craft your monthly offer! Promoting multiple items at once is a great practice to increase your ROI. Nevertheless, if you truly want to charm your customers, make sure to create campaigns with dedicated offers. Why you need it: First of all, this is one of the most elegant eCommerce email newsletter templates in our library. Secondly, you can easily customize it here to create beautiful campaigns for your store without changing much. Also, the color scheme is great for making a lasting impression. However, to create something unique, use your brand colors to make your campaign more memorable. 12. Bold Offer Email Newsletter Design Customize with Moosend! Vibrant colors and sharp images are a fantastic combo to get your message across and keep your customers glued to their inbox. Why you need it: This bold example will give your audience something completely different. The structure is great for adding multiple products, while the CTAs are strategically placed to maximize your click-through rate. Don’t hesitate to customize it to suit your needs, adding high-quality visuals and compelling copy to get them closer to taking action. 13. Flat Colorful Product Promotion Template Get the template! Let’s move to a beautiful product promo design to show your subscribers your new items and give them amazing discounts. Why you need it: Use this colorful eCommerce design to promote your new products in a cool fashion. Compared to other templates, this is a more toned-down example you can easily customize for an older audience. Cart Abandonment Email Newsletter Designs According to cart abandonment statistics, users abandon 69% of online carts. The good news is that cart recovery email campaigns already have a 45% open rate. So, grab a template to convert those abandoners. 14. Typical Cart Recovery Newsletter Template Use this template! An effective cart abandonment email should have compelling copy and high-quality product images to get your abandoner to click on your CTA. With this example, you can show your potential customers what they’ll miss and get them back to your eCommerce website. Why you need it: This minimalist eCommerce email newsletter template is perfect for capturing your subscriber’s attention. The single-focused layout will remind them what they left in their shopping carts, while the CTA underneath will incentivize them to click and convert. Moreover, since this is a plain template, you can add your brand’s color scheme and some appealing graphic design elements to uplevel it. 15. Abandoned Cart HTML Email Template Grab this template! If you want to create a more complex campaign for your cart recovery sequence, you can use the above template. Why you need it: Give your potential customers all the necessary information to change their minds. What’s more, the “Need some help? ” section will allow you to offer your recipients help the moment they need it. As a result, you will reduce friction by providing them with answers to common online shopping problems such as shipping costs, returns, and more. 16. Modern Abandoned Cart Template Customize this template! Here we have a modern shopping cart email template that every eCommerce business can customize and use. Its main strength is its simplicity and the white space that it leverages. Why you need it: This elegant template can be easily customized (i. e. , change colors, background image) to match your brand and style. It can include all the products placed in the cart by potential shoppers. 17. Visual Cart Abandonment Template Get the template! This email template lets you use the power of visuals to create a cart recovery campaign that sticks. Why you need it: Plain text email campaigns are great, but don’t forget that a picture is worth a thousand words. As you’ve probably seen, eCommerce email marketers leverage this practice to make their email campaigns more effective. With the above template, you can create something that will attract your potential shopper’s attention and lead them to conversion. Plus, you can harness the power of marketing automation to set up a winning cart abandonment series that will restore your lost revenue. 18. Social Proof Ecommerce Email Template I want this template! When it comes to eCommerce marketing, social proof plays a major role in converting prospects into new customers. Your best marketing tool to do it is to use customer reviews and star ratings to show your audience that your products work as promised. Why you need it: Grab the above email design to give your abandoners more reasons to get your items. You can insert as many product blocks as you like to display multiple shopping cart items and even add an attractive image to make it more eye-pleasing. The best thing about this layout is the customer review section, which will allow you to show your indecisive customers what other people have to say about your brand. 19. Cart Recovery Email Template For Multiple Items Use this template! Sometimes shoppers leave more than one item in their carts. Be it the extra shipping cost or the lack of a discount, don’t let them go away without showing them what they’ll be missing out on. Why you need it: If you have a small business that tries to increase its average order value (AOV), you need to find clever ways to get your audience to buy more. With this eCommerce newsletter template, you can show your potential shoppers all the items in their shopping carts. This way, you will increase your chances of converting them, even if they purchase only one of your products. Also, make sure to create a compelling email subject line to give your open rates a boost. 20. Vibrant Cart Recovery Email Newsletter Design Get this! Combining simplicity with bright colors will give you an eye-catching email campaign to capture your recipients’ attention. In our case, all you need is yellow. Why you need it: Use this template to restore your lost revenue by adding high-quality product images and CTA buttons that will be hard to miss. Furthermore, you can insert advanced elements like a countdown timer to make your message more urgent and improve your conversion rate. Seasonal eCommerce Email Templates If you want to increase your sales during highly converting seasons, such as Valentine’s Day and Christmas, craft dedicated promotional campaigns with attractive incentives. Every season has specific themes you’d better include in your design to create more appealing campaigns. Here are some premade templates for popular holidays to save time: 21. Christmas Gifts Promotional Template Get this! Make the most of one of the most profitable holidays by promoting Christmas presents in time, while sending heartfelt wishes to subscribers. Why you need it: This simple email layout smells like Christmas. You can demonstrate suitable products for the season customers would love to have or gift heir loved ones. The CTA buttons placed under each item make them convert faster. Moreover, this is the perfect color combo for the season, enhanced by relevant design elements. To maximize conversions, you can also make product recommendations based on previous purchases or website behavior. 22. Valentine’s Day Newsletter Template Customize this! Do you want to help your subscribers find the perfect presents for the season of love? Share an irresistible incentive with them to boost your seasonal ROI. Why you need it: Your subscribers will receive many emails while V-Day approaches. Combine this template with a powerful email subject line to boost your open rates and the email layout will do the rest of the work. The generous 50% off discount lies at the top of the campaign for maximum visibility, followed by copy that creates a sense of urgency. Plus, the products are easy to find due to the simple arrangement of the product blocks. 23. Halloween Spooky Email Template Customize this! Want to give your subscribers a good scare during Halloween? And we say good, as the main goal of this campaign is treating rather than tricking them. Why you need it: If you want to send a Halloween-themed campaign to subscribers you can customize this template, including an interesting surprise. The black background and the carved pumpkin put the reader straight to the point. Is this template too simple? Hop on our drag-and-drop editor to add more elements and make it even spookier. 24. Black Friday Newsletter Template Get this! And of course, we couldn’t leave eCommerce businesses without a Black Friday email template to hack one of the most popular sales seasons. Why you need it: Use this template to share your offers with subscribers well in advance. Place the discount percentage at the beginning and share some of your top-selling products to motivate them to check out your website. Remember, some customers wait for this day to purchase expensive items, so if you have relevant products on sale, remember to display them in your email. Finally, the “Shop now” buttons add a sense of urgency, which is reasonable for this day. Design Tips for Converting Ecommerce Newsletters From welcome campaigns to transactional emails, your eCommerce messages need to be clear, concise, and value packed. To do that, here are some simple marketing tips to nail your email design every single time regardless of the type of email you deliver: Email copy: Keep it short and sweet, highlighting the value your customers will get by taking action. Visuals: Use high-quality images, GIFs, and videos to make your messages attractive and interactive. Layout: Use clean designs to increase the readability of your copy and your subscribers’ engagement with it. CTA buttons: Place them strategically and pick the right colors to make them stand out. Urgency: Add countdown timers to incentivize your audience to take action the moment they open your email. Social proof: Equip your eCommerce campaigns with customer reviews and star ratings to boost your credibility. Of course, don’t forget about your subject lines. If you need some help, don’t hesitate to use a great subject line tester for better open rates. Start Creating Converting Ecommerce Emails Now that you know the secret to successful eCommerce campaigns, it’s time to pick the right template to capture your audience’s attention and convert them into loyal shoppers. Your subscribers are looking forward to receiving your amazing deals and offers, so hop into Moosend’s email builder, choose the designs you like, and start customizing them today. All you have to do is signing up for a Moosend account. --- ### 8 Sendfox Alternatives For 2025 > Some of the best Sendfox alternatives are Moosend, MailerLite, Mailchimp and Benchmark Email. Find more competitors inside! - Published: 2024-05-01 - Modified: 2025-05-05 - URL: https://moosend.com/blog/sendfox-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Have you ever purchased a product or service only to realize later that it doesn’t give you the freedom or flexibility to reach your goals? This is probably the case with Sendfox and its luring lifetime deal that can “put aside” any doubts regarding its apparent limitations. If you’re looking for the best Sendfox alternatives to start email marketing or switch to a more flexible and powerful service, read on. We’ve picked the top competitors based on the criteria of affordability, functionality, and scalability. Disclaimer: The information below is accurate as of April 2024. Best Sendfox Competitors: Comparison Table Sendfox is a great choice for businesses embarking on the email marketing journey. Unlike other popular email marketing services with recurring subscriptions, Sendfox has a lifetime deal that lets you use the service forever with a one-time payment. Users can also send unlimited email marketing campaigns per month. However, despite these benefits, Sendfox has significant drawbacks that could deter potential customers from committing to it. Specifically: Sendfox lacks some core features (pre-built email newsletter templates, ability to add images in emails, visual workflow editor, A/B testing) There are only 3 fonts available to customize your messages Users complain about low email deliverability There's no integration with other AppSumo Original tools With these in mind, let’s see a quick overview of your top alternative options. Price/month Free Plan/Trial Best Feature Ratings Sendfox $18/month + One-time payment of lifetime plan Yes (limited) Smart campaigns Moosend $9/month Yes (30-day free trial) Easy-to-implement marketing automation MailerLite $10/month Yes Email verifier Mailchimp $20/month Yes (limited) Retargeting ads Benchmark Email $15/month Yes (limited) Brand kit for effortless branding Constant Contact $12/month Yes (14-day free trial) Event management tools Kit $15/month Yes (limited) Newsletter referral system AWeber $15/month Yes (limited) Email testing across devices ActiveCampaign $39/month Yes (14-day free trial Advanced marketing automation Now it’s time to go into more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Easy-to-implement marketing automation Moosend is a top Sendfox alternative that comes with an equally tempting price but without any compromises in terms of features. To begin with, this email marketing service has an intuitive interface that allows users to master it quickly and unlock its full potential. Unlike Sendfox, Moosend has a user-friendly drag-and-drop email editor. You get various items to build your campaigns including buttons, images, GIFs, product blocks, social icons, and countdown timers. This means that creating both simple and sophisticated newsletters for your audience becomes a matter of minutes. You can also use custom HTML code to craft your email. The platform comes with a range of pre-made email templates that are mobile-responsive. To help you save time and get inspired, Moosend has an AI Writer that generates email copy for you. You can also use the tool to check for typos and grammatical mistakes. Another useful functionality is A/B testing. This allows you to experiment with different variations of your campaign and deliver the one that gets the best results. Automation is key in email marketing. As such, Moosend provides a visual workflow editor to set up your automated emails for welcoming users, lead nurturing, follow-ups, abandoned carts, and more. You also get pre-built automation recipes to kickstart your digital marketing strategy. And you can set up a list-cleaning automation that removes inactive subscribers, ensuring high email deliverability rates. To improve targeting, Moosend lets you segment your audience using a variety of filters (demographics, location, website, and email behavior). Other notable features of the platform include the landing page builder and the customizable signup forms. Finally, Moosend has a 24/5 customer support team that can provide help should problems arise. Moosend Features Unlimited email campaigns Intuitive drag-and-drop email editor Visual workflow editor with pre-built automation recipes Advanced segmentation Real-time reporting and analytics Top-notch email deliverability Pricing Moosend’s affordable paid plans start at $9/month for up to 500 subscribers and unlimited email campaigns. You get access to the full functionality including transactional emails, the landing page builder, and audience management. You can put Moosend to the test by signing up for a free account and see the value it can provide for your business. Try Moosend 2. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Email verifier MailerLite is another Sendfox alternative solution that’s simple and easy to use. This email marketing platform has a straightforward email builder that allows you to create beautiful newsletters either from scratch or by customizing a template. You can also automate your processes and save time by setting up simple autoresponders. These automated messages let you stay connected with your audience without lifting a finger. If you want more advanced automation (multiple triggers), you’ll have to purchase the top-tier plan. With MailerLite, you can build your own website (online store, blog, personal website) without hiring a professional to do it. To grow your audience, you get embedded forms and pop-ups that you can customize to match your brand. Additionally, you can create landing pages to collect more leads and sell your digital products. The latter is a feature that you don’t see often in email marketing tools. MailerLite incorporates an email verification tool that helps you clean and optimize your email lists to increase deliverability. Finally, there is an unsubscribe page builder that lets you customize the message and encourage people to connect with you on other channels. MailerLite Features Straightforward email editor Forms, popups, and landing pages Smart sending (for send time optimization) Website builder Sell digital products and subscriptions Pricing Paid plans of the tool start at $10/month, offering unlimited emails, A/B testing, signup forms, and websites. There is also a free plan with core functionality for up to 1,000 subscribers and 12,000 monthly email sends. Read our Mailerlite Review 3. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Retargeting ads Mailchimp is a well-known email marketing platform offering a suite of marketing tools for businesses of all sizes. As a Sendfox alternative, it offers more functionality in most areas, but this also comes with an increased cost. To begin with, Mailchimp has a drag-and-drop email editor that can create visually pleasing newsletters. There are also a few customizable email templates to get started fast. With the Creative Assistant feature, you can take images and logos from your website and use them in your emails. The platform also lets you automate messages such as order confirmations, abandoned cart emails, and welcome sequences. If you need to implement proven automation strategies quickly, Mailchimp has you covered with pre-built customer journeys. List management can be a little tricky compared to Sendfox. With Mailchimp, you don’t get unlimited lists. Instead, you can have 1-5 email lists (called Audiences) depending on your plan. Only the expensive Premium plan allows unlimited lists. The main downside is that each audience is unique, so if a subscriber exists on more than one, you pay twice for that subscriber. Nevertheless, the platform has a robust feature set that’s worth considering if your budget allows it. Mailchimp Features Intuitive email editor Marketing CRM Behavioral targeting Transactional emails Integration with popular apps and services Pricing Mailchimp’s paid plans start at $20/month with the Standard plan allowing up to 500 subscribers. This email marketing platform also offers a limited free plan that you can use for 500 contacts and 1,000 monthly emails. Read our Mailchimp Review 4. Benchmark Email Pricing: Paid plans start at $15/month, free plan Best feature: Brand Kit for effortless branding Benchmark Email is an email marketing tool that stands out with its simplicity and modern interface. The platform’s email editor lets you create promotional newsletters and feature your products in your campaigns. You can add images, videos, social buttons, and other elements. There is also an AI writing tool to keep your email content fresh without draining your time and resources. To build a loyal fanbase, Benchmark Email equips you with forms and landing pages that you can customize to your needs. On top of that, you get polls and surveys to learn more about your subscribers. Regarding segmentation, you can create smaller groups based on demographics, customer likes and dislikes, and more. For smart (and effortless) marketing, you can use automated drip campaigns that deliver relevant content at the right time. This way, you shorten subscribers’ path to conversion. The platform comes with great reporting tools that track how subscribers interact with your emails. Last but not least, Benchmark Email integrates with various platforms to streamline your processes. These include eCommerce platforms, live chat software, CRM, social media, and lead generation tools. Benchmark Email Features Drag-and-drop email builder Marketing automation tools AI Smart Content Polls & surveys A/B testing Pricing Paid plans of Benchmark Email start at $15/month (billed monthly) for up to 500 contacts. You get 7,500 emails per month, email automation, landing pages, and A/B testing. Alternatively, you can try the tool with its free plan, which allows 500 contacts and 3,500 emails per month. 5. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event management tools The next Sendfox alternative solution is Constant Contact. This is a versatile email marketing platform that also includes SMS marketing functionality, social media marketing, and retargeting ads. Constant Contact has a drag-and-drop email creator with its standout functionality being the ability to put RSVP blocks for events. To create the perfect email, you can personalize your campaigns with tailored content that will resonate with your target audience. With Constant Contact, you can set up triggered emails and autoresponders, such as welcome, birthday, and anniversary emails. What’s great is the ability to resend your campaign automatically to the people who haven’t opened it the first time. To grow your audience, you get signup forms and social media tools to find your customers on Facebook and Instagram, and get them on your contact list with social ads. Finally, the platform offers a marketing campaign calendar, so all your marketing activities are mapped in one view. Constant Contact Features Drag-and-drop editor List building tools Subject line A/B testing SMS marketing Social media tools & SEO recommendations Pricing Constant Contact has three paid plans starting at $12/month with core email marketing and social media tools. The company also offers a 14-day free trial (used to be 60 days) for new users to test the platform. You’ll need to provide a credit card, though. Read our Constant Contact Review 6. Kit Pricing: Paid plans start at $15/month, free plan Best feature: Newsletter referral system Kit is a popular email marketing platform that appeals mostly to content creators, bloggers, and podcasters. This Sendfox alternative will be great if you plan on building an efficient automated email strategy without effort. This is because the tool comes with various automation templates to kickstart your journey. Its email designer “resembles” the one that Sendfox has, only that it is far more advanced. While not drag-and-drop, you can effortlessly customize text, create bulleted lists, and add quotes, images as well as videos. You can also A/B test your messages and insert countdown timers in your campaigns to increase urgency and drive action. This email marketing software is equipped with forms and popups that you can easily customize for a unique style. The landing page builder can also come in handy since it allows you to promote your content or gather email addresses without even having a website. The platform makes monetization of your content easy by letting you add a “Buy now” button on your website, landing page or emails. Overall, this alternative is ideal for small businesses since costs rise the more subscribers you have on your list. Kit Features Template management Advanced automation options Customizable opt-in forms (popups, floating boxes) Audience tagging and segmentation Sell digital products & subscriptions Pricing Kit’s pricing starts at $15/month for 300 subscribers allowing unlimited forms, landing pages, and email marketing campaigns. There is also a free tier for up to 1,000 subscribers, but it only offers basic functionality. Read our Kit Review 7. AWeber Pricing: Paid plans start at $15/month, free plan Best feature: Email testing across devices AWeber is among the best alternatives to Sendfox since it provides an easy-to-use platform to handle your email marketing and lead generation. It has a beginner-friendly email builder that helps you craft branded email campaigns without much hassle. You can also forget writer’s block with AWeber’s built-in AI tool. You can save time and get some much-needed inspiration on email copy that catches your readers’ attention. And you can deliver automated messages based on subscriber’s interactions with your emails or website. To manage your audience, you can assign tags that help you group them and improve your targeting. On top of that, there are various segmentation options that help increase engagement by delivering personalized content. If you have a set of tools that you’re already using, you’ll be able to integrate them with AWeber. For example, you can easily connect with PayPal, Shopify, WordPress, and Zapier. AWeber Features AMP emails Behavioral automation Deliverability reporting Web push notifications Email marketing API, integrations with Zapier, Salesforce, and more Pricing This email service provider has three paid plans starting at $15/month, unlocking essential functionality to get started. The platform has a free plan for up to 500 subscribers and 3,000 email sends per month, but it’s very limited. 8. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Advanced marketing automation The last Sendfox competitor on our list is ActiveCampaign. Despite its steep price tag, the platform has powerful functionality that can help businesses grow and increase their revenue. ActiveCampaign’s email editor is easy to use but requires some time to master it. You can create campaigns from scratch or use the templates available in the library. What’s great about the platform is its powerful automation. Whether it’s eCommerce automation or basic automated journeys, ActiveCampaign makes it effortless. There is also an Automation Maps feature that helps you visualize how your automations interact. Another notable aspect of the platform is its high email deliverability. Sendfox users sometimes “complain” about their emails going to the spam folder. With ActiveCampaign, you won’t be seeing such issues. Finally, the platform comes with a CRM system. This allows you to manage all your contacts and deals in one place without paying for a separate solution. ActiveCampaign Features Robust email marketing and automation platform Built-in CRM Site and event tracking Popups & landing pages API and webhooks Pricing ActiveCampaign’s paid plans start at $39/month for 1,000 contacts, giving users the basic tools to run their marketing effortlessly. If you want to test the tool before committing to a paid plan, there is a 14-day free trial available. Read our ActiveCampaign Review Additional Resources Looking for more information? Here are a few articles to help you select the best email marketing service for your business: Free email marketing services Cheap email marketing solutions Best Mailchimp alternatives The Best Sendfox Alternatives For Your Business While Sendfox looks like a great starting point for new businesses, user reviews indicate that their needs quickly outgrow its capabilities. As a result, Sendfox customers need to switch to a different email service that provides more features and better ease of use, while still remaining an affordable option. Whichever alternative you select, make sure that you leverage its free tier first. If you feel like giving Moosend a go, you can create a free account and see its powerful functionality in action. --- ### 9 Transactional Email Templates to Boost Customer Experience [2025] > Pick your favorite transactional email templates, improve customer experience with premade resources, and gain time. - Published: 2024-04-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/transactional-email-templates/ - Categories: Email Marketing, Email Templates - Levels: Beginner, Intermediate Did you know that transactional emails often receive higher open rates than marketing and sales emails? Customers want to reassure themselves that certain actions they’ve taken, such as creating an account or buying a product, are complete. And your brand should provide that comfort. To quicken the process, a premade transactional email template is all you need. Below, you’ll find samples for popular transactional email types that are easy to customize based on the triggers you set each time. You also find them all gathered in this doc. Follow the instructions and make them yours. 1. Welcome Email Template Welcome emails are essential for all business types. They are triggered when someone subscribes to an email list for the first time and yield high open rates. Plus, they inevitably make a strong impact, as they’re the first touchpoint new subscribers have with a brand. What makes a welcome email stand out? A clear subject line, a warm greeting and forming expectations should be prioritized. Many eCommerce businesses also offer incentives, such as discounts, to convert subscribers into customers while their interest is fired up. Here’s an excellent example by Joybird: Subject line: Welcome to Joybird! Want to create a transactional email with similar vibes? Here’s a welcome email template to guide you: Hi , We’re so happy to welcome you as part of our vibrant community! Here’s what to expect from us going forward: To show you what your arrival means to us, here’s a 10% discount off your first purchase. To claim it, insert the code NEWBIE10 at the checkout page. We’re looking forward to sharing more with you! Best, Here’s a great responsive welcome email template for you to save time. Jump into our email editor, customize the text, and share some of your most popular and relevant blog posts or products. All you need is to sign up for a Moosend account or request a free trial to check out how the features work for you: Customize this 2. Account creation template Many businesses enable a double opt-in process before welcoming new account users for good. This email verification process serves both ends. First, it informs newcomers that their action is half there and all they need to complete it is verifying their email address. And secondly, you ensure that the email address you received is eligible, which is crucial to sustain a good deliverability rate. Want to see what an effective account creation email looks like? Check out how Wix did it: Subject line: Confirm Your Email and Get Started If you want to skip the email confirmation step or want more inspiration before drafting this transactional message, check out this account creation email sample. Copy, edit, and insert it in your email marketing service with the right triggers: Hello , We’re thrilled to have you on board! To get started, log in to your new account with the username and password you set and explore our . Log in here: If any questions occur, our support team will be right by your side via . Until next time, So hop on your email editor to craft a similar email with a few drags and drops. Here's one of our creations: Use this template 3. Password Reset Email Template Let’s admit it, we all forget our passwords sometimes. To avoid losing customers or subscribers because of this, you should create an easy password reset process to get them back on track fast. This type of email is simple in terms of design as it serves a unique purpose. This Patreon email example says it all: Subject line: Patreon Password Reset Need ready-to-use copy to save time? Use this sample and adjust it based on your needs: Dear , Forgot your password? No worries, it has happened to all of us! Click on the link below to reset it and get back on track! Reset your password: Best wishes, Finally, set up a follow-up notification to reassure them that their password is reset. 4. Order Confirmation Email Template Sending order confirmation emails helps deal with potential insecurities some customers feel when placing an order. Battle those feelings and replace them with relief by setting up the so-called order confirmation emails. What should this email type include? Above all, the product or service the customer has purchased, the order number, the amount of money they spent, and a heads-up on the shipping and delivery date. Check out how ASOS did that: Subject line: Order Confirmation Here’s a sample to create this email from scratch: Dear , In a world full of choices, we’re so happy that you chose our product. Your order rests safe with us and will soon be by your side. Here are your order details: We’ll be in touch with more details about the shipping and delivery date asap. Best wishes, Wondering how to bring an HTML confirmational email to life without spending lots of resources? Grab a premade template from an email marketing service or template builders like Stripo and Beefree and make magic without coding skills. Get this template 5. Shipping Confirmation Email Template Some people get impatient when expecting a new package, and you shouldn’t make your customers feel that way. Instead, let them know their order is shipped with a note on when to expect its delivery. Moreover, except for the shipping and delivery date, it’s wise to add a tracking link and key information, such as shipping address and phone number. Here’s a great example by Paddywax enriched with product images for more clarity: Subject line: A shipment from order PW-65000 is on the way Source Need a template to craft yours? There you go: Dear , Great news! The ship has sailed, and your order is on the way! The estimated delivery day is . You can track the location of your package using this link: Here is some additional information about your order: We hope you enjoy it! Until next time, 6. Invoice Email Template If you want to request payment from customers for a placed order, an invoice email will help you step up the pace. In this digital era, sending invoices by post is outdated, so it’s best to automate this process by setting up simple transactional messages. Your invoice email should include the issue number, the due date, the total amount they should pay, and details on payment methods–if applicable. Here’s an email example by Lyft to visualize it better: Subject line: Your receipt for rides on April 12 Use this transactional email template to receive your money on time and keep your ROI unaffected: Dear , I hope you’re doing great. Attached you’ll find the invoice , which is due on . The total amount is . You can complete your method via . Feel free to reach out if any questions arise. Kind regards, Apart from sending an invoice, you can also set up a transactional email to inform your customers that their payment is being processed or send them the receipt. 7. Subscription Expiration Email Template If you have a subscription-based business model, it’s important to nudge customers whose subscription is about to expire. This way, you'll avoid losing customers and increasing your churn rate. To maximize the likelihood of renewing, create a series of reminder emails as the expiration date gets closer. If they miss the deadline, consider sharing an incentive to keep them on board, especially for loyal customers. You can also create a similar email to inform subscribers that their trial has expired, as FullStory did. Subject line: Your FullStory trial has expired This is a ready-made email template you can easily customize based on the timing of your email: Hello , Thank you for being a valuable member of our community! As you probably know, your subscription will expire on . You still have plenty of time to renew your service and enjoy the benefits of our . To renew your subscription, click on the link below and complete the process in simple steps. Don’t hesitate to contact us if any questions arise. Kind regards, Want to add a sense of urgency? Use a template like the one below, including a countdown timer to bring faster results. Customize this template 8. Subscription Renewal Email Template Additionally, when a customer renews their subscription, send them a follow-up email with a thank-you message to show them that you don’t take their trust for granted. You can also inform them about your latest features or releases and how they can use them to thrive. Plus, if their renewal is automated, let them know when it’s going to take place. You can also take cross-selling or up-selling initiatives if you see fit. Once the renewal is completed, send the receipt to avoid confusion. Here’s an example by Grammarly to get inspired: Subject line: Friendly Reminder: Your Subscription Will Renew Soon Ready to craft your own subscription renewal email? Get this email sample and adjust it to match your brand tone of voice: Dear , We hope you're doing great. This is a friendly reminder that your subscription will be automatically renewed in 30 days. Want to explore new plans and features? Click on the link below and find everything you’re looking for. If any questions arise, we’ll be happily at your disposal. Thank you for being a valuable member of our company! We promise to return that love. Best wishes, 9. Support Transaction Email Template Ecommerce and SaaS businesses need stellar support teams, ready to respond to all kinds of questions. To boost customer satisfaction and retention, sending transactional messages to customers who reach out by email is a must. These emails should include confirmation that their request is received and reassurance that you’ll respond asap. Considering that most customers feel confused and uneasy when contacting customer service, it’s important to give them an anchor to rely on, provided you can commit to it. Check out this support email by Canyon. They offer clear instructions including an FAQ question that answers some of the most urgent concerns. Subject line: Your request to Canyon Bicycles Now, it’s your turn: Dear , Thank you for reaching out. A member of our support team is working closely to respond to your request as soon as possible. We’ll get back to you within 24 hours based on the number of inquiries in our list. Feel free to check out our FAQ section below until we get back to you. Thank you for your patience, we’ll be shortly by your side! Kind regards The Team 4 Quick Tips for Transactional Emails That Work If you want to ensure that your transactional emails are spot-on, here are some things to consider: Meet important design criteria Creating transactional email template designs from scratch can be challenging, as technical knowledge of HTML and inline CSS are required to succeed, among other factors. The good news is that most template builders and email services offer HTML templates that are easy to customize. They are responsive for most email clients (e. g. , Gmail) and readable on mobile devices and ISPs (e. g. , iOS). So, find a plain email newsletter template online and customize it based on your needs. If your ESP doesn’t support transactional emails or their functionality is not ideal, check if you can integrate an SMTP delivery service. Write clear copy When crafting your transactional emails, it’s important to remember that clarity is key. Compared to promotional email campaigns that can serve multiple purposes at once, you need to transfer key information to your target audience, so remove the fluff. Moreover, the email subject line should get the reader straight to the point. Mention what every email is about to yield higher open rates. For example, if you're sending a confirmation email, it’s wise to add “order confirmation” in the subject line to clear the air. Check your email deliverability To ensure optimal email delivery, you need to sustain a good deliverability rate. Here are some best practices to follow: Enable a double opt-in process Conduct regular email list cleaning Add an unsubscribe button in the email footer Remove spammy email content Did you know that Moosend has a 90. 1% deliverability rate (as of January 2024)? If you want to ensure that your transactional emails and marketing campaigns land on your subscribers’ mailboxes safely, sign up for an account today. Monitor transactional email performance Finally, if you want to improve your transactional email strategy, you should keep an eye on important metrics, such as open, click-through and bounce rates. This way, you’ll spot what works and which emails need a booster to perform better. This is even more crucial for transactional emails that require the users to take specific action, such as verifying their email address or renewing their subscription. Make The Most Out of Transactional Email Templates Ready to craft your first or next transactional emails? Pick one of the email samples above and customize one of the premade transactional HTML email templates to save time. Do you want to send transactional emails with Moosend? Sign up for an account, select one of our paid plans to access the SMTP server, and get started. Frequently Asked Questions (FAQs) And now, off to some hot questions around transactional emails: 1. What is a transactional email? They are automated emails that are triggered when a customer makes an action or transaction with your brand, such as placing an order, activating an account, etc. 2. Why should I send transactional emails? Transactional emails help businesses share valuable information with customers after completing transactions, like placing an order, or before, like when they renew their subscription. 3. Are abandoned cart emails transactional? Abandoned cart emails are not exactly transactional. They’re part of a business’s marketing strategy to convert website visitors with a high purchasing intent. 4. Are transactional emails legal? Yes, transactional emails are legal as they're triggered by actions customers make (e. g. , after they place an order. ) Keep in mind, though, that you need to follow GDPR compliance rules, especially if your emails include promotional content, as well. 5. What are some transactional email services? Moosend Hubspot Transactional Email Software Twillio Sendgrid Mailjet --- ### 9 Best ActiveCampaign Alternatives For 2025 [Features & Pricing] > Explore the top ActiveCampaign alternatives: Moosend, HubSpot, Constant Contact, Mailchimp, Klaviyo, Brevo, GetResponse, AWeber and Drip. - Published: 2024-04-26 - Modified: 2025-05-22 - URL: https://moosend.com/blog/activecampaign-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate ActiveCampaign may be a popular email automation tool, but it's not without its drawbacks. Users have pointed out several issues that could disrupt your workflow, as seen in our ActiveCampaign review. Firstly, the software can be pricey compared to similar email marketing tools. Additionally, there's a learning curve when it comes to mastering its advanced features, and, lastly, customer support can sometimes be slow to respond. If you’re experiencing problems and want to change your software, then you’ve come to the right place. In this post, we’ll analyze the best ActiveCampaign alternatives, favoring ease-of-use and affordability to get your email marketing strategy back on track. Disclaimer: The information below is accurate as of April 2024. Why You Should Consider an ActiveCampaign Competitor ActiveCampaign isn’t for everyone. Here are the main reasons that make users change the software: Limited integrations on basic plans: The entry-level Lite plan has very few integrations, preventing users from connecting with other tools and platforms they’re already using. Basic template designs: The email templates are too simple, which might not meet the needs of users seeking more visually appealing designs to engage their audience and save time. Automation complexity: The automation features have a learning curve and may be overwhelming even for experienced users. Limited basic plan: The Lite plan starts at $39/month and misses key features, such as eCommerce platform integrations and forms that are available only on higher-tier plans. Expensive advanced features: ActiveCampaign’s competitors offer the same or more advanced automation features and CRM integrations at a lower price. Poor user experience: The platform doesn’t have the most user-friendly interface or the most responsive customer support, hindering usability and productivity. Limited free trial: The 14-day free trial has a limit of only 100 contacts and 100 emails, which may not be sufficient to fully evaluate the platform's capabilities. Alternatives to ActiveCampaign by Use Case Before we take a thorough look at them, here are each tool’s best use cases: Moosend - Best for advanced and easy-to-set-up automated workflows. HubSpot Email Marketing - Best for customer relationship management. Brevo - Best for email automation and SMS messages. Constant Contact - Best for event management and RSVPs. GetResponse -Best for webinar hosting alongside email automation. Mailchimp - Best for creating complex customer journeys. Klaviyo - Best for personalized email marketing campaigns. AWeber - Best for simple automation and premade campaigns. Drip - Best for advanced segmentation based on customer data. Top Competitors to ActiveCampaign: Comparison Table Below, you'll find a comparison table with the best email marketing solutions we'll see today: Key features Pricing Free Plan/Trial ActiveCampaign Powerful automated workflows $19/month 14-day trial Moosend Advanced and easy-to-set-up automated workflows $9/month 30-day trial HubSpot Email Marketing Advanced CRM tool $20/month Yes (very limited) Brevo SMS marketing tool $9/month Yes (very limited) Constant Contact Event invitations management $12/month 14-day trial GetResponse Built-in conversion funnel $19/month 30-day trial Mailchimp Complex customer journeys $20/month Yes (very limited) Klaviyo Advanced customer profiles $20/month Yes (very limited) AWeber Cross-device email testing $15/month Yes (very limited) Drip Advanced segmentation $39/month 14-day trial Let’s explore each ActiveCampaign alternative in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, SMEs, Publishers, Bloggers, Agencies Best feature: Advanced and easy-to-set-up automated workflows Moosend is an all-in-one email marketing and marketing automation solution you can use to get your marketing back on track. Apart from the AI-powered drag-and-drop email builder and responsive email templates, Moosend will equip you with sophisticated automated workflows. The automation features are straightforward to set up and manage, which can be an advantage for users who require simple yet effective automation workflows. Among others, you can set up welcome, cart abandonment, and re-engagement series and set up campaigns to be triggered when visitors take specific actions. Also, beginners can benefit from the pre-made recipes to save time and effort. The simplicity of the editor will minimize friction and let you focus on streamlining your operations rather than spending time learning how to do it. The advanced segmentation tool will allow you to deliver highly personalized emails that'll amp your conversions while the CRM workflows will keep your lists clean and organized. Moreover, you can leverage Moosend’s forms and landing pages to keep expanding your subscriber base. Lastly, the flexible email API will let you connect directly to the infrastructure and run various tasks, from creating email lists to retrieving important data more effectively. Best features Drag-and-drop email builder with email newsletter templates User-friendly workflow builder with pre-made recipes Email list segmentation and personalization Ecommerce AI features (product recommendations, etc. ) 24/5 responsive customer support through email and live chat Generative AI tool for email copy authoring Integration with CRM, eCommerce platforms, lead generation tools, WordPress, etc. Pros Better ease of use Advanced and flexible automations High email deliverability More affordable pricing Cons No free plan Not fully customizable form builder No SMS marketing feature Pricing Moosend’s pricing plans start at $9/month with the Pro plan for 500 subscribers, unlimited emails, and all the key features, including a landing page builder, online forms, and transactional emails (SMTP server). You can try all the features by registering for the 30-day free trial (no credit card needed). Try Moosend 2. HubSpot Email Marketing Pricing: Paid plans start at $20/month, free plan Best for: SMEs, Agencies Best feature: Advanced CRM tool HubSpot is another great solution, particularly for businesses looking to integrate their marketing, sales, and service activities into a single platform. More specifically, it offers an equally powerful CRM system, sales pipeline management, and customer service tools, making it a great solution for managing customer interactions across various touchpoints. What makes it a good ActiveCampaign alternative is the reporting tools that let you create custom reports with specific metrics around things like event analysis, page performance, contacts, and more. Regarding marketing automation, HubSpot lets users build automated workflows that can be customized to suit a variety of marketing needs, like email marketing, lead scoring and nurturing, and customer segmentation. The automation tools are user-friendly, offering visual editors that help users create complex workflows without technical knowledge. Moreover, the email marketing software will equip you with a drag-and-drop editor and pre-made newsletter templates to support your drip campaigns and save time. Overall, HubSpot is great when you want a little more than just email campaigns and don’t need to focus solely on automation. Nevertheless, the price might not be ideal for small businesses with tight budgets. Best features Customizable email newsletter templates Drag-and-drop editor and template builder A/B Testing to detect the winning variation Contact management features for better list management Landing page builder tool to boost lead generation Pros Free plan Powerful, built-in CRM tool Vast number of integrations Cons Automation only available in higher tiers Steep pricing model Can be overwhelming for beginners Pricing The software offers various paid plans starting at $20/month for the core features. To get access to more advanced marketing automation, though, you will need to upgrade to the Marketing Hub Professional plan starting at $890/month for 2,000 contacts. There’s also a free plan that allows you to send 2,000 emails/month and create 30 email lists. If you want HubSpot’s functionality but you're on a tight budget, you can check out its popular competitors. 3. Brevo Pricing: Paid plans start at $9/month, limited free plan Best for: eCommerce, Publishers, Agencies Best feature: SMS marketing tool Brevo (ex Sendinblue) bills itself as a digital marketing toolbox that’s designed to scale with your business. Based on individual customer reviews, the email automation platform wins as an ActiveCampaign alternative due to its great customer support. When it comes to creating your email campaigns, the tool offers a user-friendly email editor and HTML templates. Moreover, email automation is also something that Brevo takes very seriously. The tool allows you to segment your audience based on specific criteria like demographics to boost your email list management. Along with its email marketing capabilities, the platform also has a landing page builder, and powerful SMS marketing features to target mobile users with mobile messaging. Overall, Brevo has all the necessary email automation features to help small business owners and eCommerce stores target their audiences more effectively. Plus, they’re more user-friendly and intuitive than ActiveCampaign’s. Best features SMS marketing options, including autoresponders Landing pages A/B testing to see which elements convert better Contact lists and details to keep your lists organized Send transactional emails and SMS sending Pros Easy-to-use email and form builders SMS marketing options User-friendly interface Cons Very limited free plan Additional fee to remove branding Extra cost to build landing pages Pricing Paid plans start at $9/month with the Starter plan for up to 5K emails/month and 500 contacts. You’ll need to pay an extra $12/month to remove the Brevo branding. This means you’ll need a total of $21/month. The tool also offers a free plan to send 9,000 emails/month (300 emails/day) for unlimited subscribers; however, it’s very limited and misses core features. Read the full Brevo review 4. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best for: Event Organizers, SMEs Best feature: Event invitations management Constant Contact is an ActiveCampaign alternative that’s earned a reputation for its event invitations management, a feature that not every platform has. But what about its marketing automation features? First, Constant Contact’s automation features are more on the basic side. This means that they are great if you’re just learning the ropes, or you got overwhelmed by ActiveCampaign’s complex automation. The software will give you access to autoresponders and A/B testing to help you keep in touch with your customers and discover what they like most. To manage your contacts, this software offers a CRM system and pipeline management through its partnership with SharpSpring. However, it has a high price tag of $449/month, which may not be ideal for businesses with tighter budgets. In a nutshell, it’s a great tool for small businesses and marketing teams looking for a simpler solution. Nevertheless, it misses some features, such as email copy A/B testing, unlike some other great Constant Contact alternatives out there. Best features Advanced event invitations management tool Subscription forms to increase your lead generation Autoresponders and contact triggers Resend to non-openers feature to boost click-throughs (CTR) Email tracking to monitor your campaign Integrations, including social media Pros Great deliverability Advanced segmentation Event management tools Cons Limited automation options Clunky user interface (UI) Basic forms Pricing The marketing automation software offers paid plans starting at $12/month for 500 contacts with the Lite plan. This option offers only automated welcome emails. For more, you need to get the Standard plan at $35/month or the Premium plan at $80. A 14-day trial is available to try the software. Read full Constant Contact review 5. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Publishers, Event organizers Best feature: Built-in conversion funnel GetResponse is an ActiveCampaign alternative with great email deliverability and powerful email automation features. Unlike ActiveCampaign, which requires integrations to deliver webinars, GetResponse allows you to create them through its platform. This can come in handy if you’re a frequent event organizer and save time setting up integrations. Moreover, this competitor offers complex automation scenarios based on data. For example, you can set up a flow based on a customer’s behavior and act on specific conditions and filters to enhance your targeting. You can create them from scratch or use the prebuilt workflows for specific campaigns to save time. While this is a great alternative to ActiveCampaign, it might be difficult for beginners since it’s geared toward more experienced users who need robust email marketing software. Best features Email testing tools Landing page A/B Testing and analytics Email autoresponders Built-in webinar creation functionality AI email generator Pros Built-in conversion funnels Great lead management tool Spam and design testing features Cons Automation only available in higher plans Not great deliverability rates Learning curve Pricing GetResponse’s pricing plans begin at $19/month for 1,000 subscribers with all the essential features to get started with email marketing. However, to use the email automation features, you need to get the Marketing Automation plan starting at $59/month. A 30-day trial (and a free plan after that) is available to try the platform. 6. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Publishers Best feature: Complex customer journeys Mailchimp is a popular alternative to ActiveCampaign, offering many tools for crafting compelling, effective email campaigns and customer journeys. While it has similar features to ActiveCampaign, Mailchimp is easier to use and has a smaller learning curve. When it comes to marketing automation, behavioral tagging is one of Mailchimp’s advantages, allowing you to create more focused email campaigns for your subscribers. Furthermore, the tool offers some great sales automation features to send targeted follow-up emails. However, more complex automation based on user activity might be a little difficult to set up. The customer journey builder is also data-driven, helping you create more targeted sequences for your customers to increase customer retention. Pre-built journeys are also available, such as cart recovery, to quickly implement and launch your new automation series. Overall, Mailchimp is a good option if you want simpler automation features and a variety of integrations to streamline your marketing efforts. However, if you’re looking for scalability, then you should opt for a more affordable Mailchimp alternative instead. For a more detailed comparison, take a look at our dedicated ActiveCampaign vs Mailchimp blogpost. Best features Advanced segmentation and behavioral targeting Landing pages mobile app to create on the go Multi-step custom workflows Cross-device email testing Social media integrations and more Pros Multivariate A/B testing Beginner-friendly Detailed customer journeys Cons Very limited free plan Charges for duplicate contacts Multi-step automations available only in higher tiers Pricing While Mailchimp has a free plan, it’s only for 500 contacts and doesn’t include the automated customer journey tools. To get access, you will need a paid subscription plan starting at $20/month, where you’ll get 6,000 monthly email sends and up to 200 journey points. Read full Mailchimp review 7. Klaviyo Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, SMBs, Enterprise Best feature: Advanced customer profiles Klaviyo is among the best eCommerce-oriented email marketing platforms you can use to create advanced automated workflows for your audience. This ActiveCampaign alternative will help you keep customers engaged through targeted campaigns and automatically triggered flows for more personalized and timely communications. The automated workflows are also versatile, integrating email, SMS, and push notifications for different stages of the customer journey, including welcome messages, cart abandonment, cross-sells, and more. Moreover, the platform has pre-built flow templates to speed up campaign creation and features online forms to expand your list and customer data collection. Another advantage is its built-in CRM capabilities. With Klaviyo’s Profiles, you can see each customer’s interactions, including purchase history, email engagement, and website activity. It also offers predictive analytics to help you target customers more proactively. Lastly, this ActiveCampaign alternative has launched various AI-powered tools, including Segments, SMS, Email, and Reviews to help you create descriptions and whole campaigns that will streamline your workflow. Best features Advanced customer profiles Versatile automated workflows Advanced A/B testing tool Data-driven segmentation Integration with eCommerce tools like Shopify, WooCommerce, and more Pros Powerful segmentation 60+ premade workflows Built-in CDP and CRM system Cons Setup and ease of use Slow customer support Steep pricing structure Pricing Pricing starts at $20/month with the Email plan for 500 contacts. If you want SMS, you can get the Email and SMS plan starting at $35. Klaviyo also has a free plan for 250 contacts, 500 monthly emails and 150 SMS/MMS credits. Read the full Klaviyo review 8. AWeber Pricing: Paid plans start at $15/month, limited free plan Best for: Advertisers, Marketers, Online Media Best feature: Cross-device email testing AWeber is one of the oldest ActiveCampaign alternatives on the market. As a result, it’s got a few distinct advantages that only really come with age. Among others, it sports one of the largest email template libraries available, where you can choose from 600+ unique designs plus a stock photo library of 600 images to get started. Moreover, this alternative offers an online form builder tool, with prebuilt templates that are easy to customize even if you’re not tech-savvy. AWeber will also give you access to email automation. The drag-and-drop workflow builder is very simple and easy-to-use. Moreover, you can take advantage of behavioral automation to set up flows based on subscriber interactions. Overall, AWeber will give you various automation features and useful cross-device testing options to deliver your messages to your subscribers and ensure everything is running smoothly. Best features Cross-device email testing tools Newsletter signup forms and form templates List segmentation based on specific criteria Various integrations to boost productivity Dedicated customer support through email Pros Responsive customer support Huge template library for emails and landing pages Sales integrations Cons Charges for unsubscribed contacts Not great deliverability rates Limited automation options Pricing The platform’s pricing starts at $15/month for unlimited subscribers and 3 automations. It also has a limited free plan for 500 subscribers and one automation, landing page and email list. 9. Drip Pricing: Paid plans start at $39/month, 14-day trial Best for: eCommerce, SMBs Best feature: Advanced segmentation Drip is an eCommerce-oriented email marketing and marketing automation tool that’ll equip you with advanced features to automate your task. Its automation allows marketers to set up complex, yet intuitive email sequences that target customer behaviors dynamically. This means that this alternative can send targeted emails based on specific actions, such as visiting a webpage or abandoning a cart. Furthermore, the segmentation option is quite robust, allowing users to group their audience into highly specific segments based on a variety of criteria including purchase history, engagement level, and demographics. This alternative can pull data from sales platforms to enhance your efforts, resulting in more personalized campaigns. Overall, the platform is a great alternative to ActiveCampaign for those who require detailed segmentation and more flexible email automation. Best features Advanced audience segmentation Dynamic content Lead nurturing Online behavior tracking Automated email responses Pros Shopify integration Real-time reporting and analytics Powerful automated workflows Cons Expensive compared to other tools Limited support options Steep learning curve Pricing Drip offers a single plan starting at $39/month for up to 2,500. The pricing range changes based on the number of contacts you have. Email support is available on all plans; however, live chat is offered to users with more than 5,000 contacts. Additional Resources If you’re looking for resources to make an informed decision, check out the following posts: GetResponse alternatives Klaviyo alternatives Best email marketing services Best email automation software Also, for more information on how to change your email software and what process to follow, check out our software evaluation post. Looking for a Better ActiveCampaign Alternative? While ActiveCampaign may be a well-known email marketing automation platform, it’s far from the only one. The list has something for everyone, from more affordable, intuitive platforms with drag-and-drop editors to more advanced email marketing solutions. So, look at the above email service providers, compare their features, and pros and cons, and leverage the free trials, or register for a free plan to make a data-driven decision for the future. If you’re ready to start trying some of the above tools, why not start with Moosend? You only need to sign up for an account and explore its advanced features and capabilities through the 30-day free trial. FAQs Below, you’ll find some frequent questions and their answers regarding ActiveCampaign’s alternatives. 1. What should you consider when choosing an ActiveCampaign alternative? A great ActiveCampaign alternative should offer robust email automation, ease-of-use, seamless integrations with other third-party apps, comprehensive reporting and analytics, usable pre-made assets, a scalable pricing structure, and responsive customer support. 2. Which ActiveCampaign competitors are best for eCommerce? Klaviyo, Drip, and Moosend are the best ActiveCampaign competitors for eCommerce businesses, offering advanced automation, segmentation, and personalization options, alongside integrations with popular eCommerce platforms like Shopify and WooCommerce. 3. Is there a more affordable competitor to ActiveCampaign? Moosend is a budget-friendly alternative that offers many essential features and advanced options similar to ActiveCampaign’s, but at a lower cost. MailerLite is also an affordable option but has more basic automation capabilities. 4. Are there any free ActiveCampaign alternatives? Mailchimp, HubSpot, Klaviyo, and Brevo offer a free plan; however, they’re limited in terms of email sending, features, and functionality. A good alternative is to choose tools offering free trials, such as Moosend or Constant Contact. This will let you explore the full capabilities of the software, providing a more in-depth test drive of their advanced features. 5. What is the best all-in-one alternative to ActiveCampaign? HubSpot's suite offers a wide range of tools that cover not just email marketing but also sales, CRM, and customer service. However, it has very steep pricing, reaching up to $890/month. If you want an all-in-one marketing platform at a more reasonable price tag, you should consider tools like Moosend or Constant Contact. --- ### 11 Best Email Template Builders For 2025 [Free & Paid] > The top email template builder tools include Moosend, Stripo, Tabular, and HubSpot. See how they compare. Table included. - Published: 2024-04-25 - Modified: 2025-04-25 - URL: https://moosend.com/blog/email-template-builders/ - Categories: Email Marketing, Software, Email Templates - Tags: Email Marketing - Levels: Beginner Tired of creating email newsletters that look dull? Are you spending too much time without the desired result or is your email designer letting you down? Today, we will explore the best email template builders that can help you save time (and money) as well as craft stunning templates without technical skills. What Makes a Good Email Template Builder? An email template builder is a tool that lets you create email designs from scratch or customize the elements on existing designs. You’ll need a separate tool to deliver those designs to your audience (subscribers), but some builders also serve as email marketing services. The definition of a good builder depends on the user’s preferences and requirements. There are a few things, though, that will benefit most users. Ideally, an email template builder should: have a drag-and-drop editor include a library of ready-made email templates offer advanced newsletter elements allow you to keep your templates organized support responsive email designs Email Template Software: Comparison Overview Time is money, so here's the complete comparison table with the best email designing tools. Check them out to get the gist of what follows next. Free Plan/Trial Pricing Best Feature Moosend Yes (30-day free trial) $9/month Advanced drag-and-drop editor with rich templates ActiveCampaign Yes (14-day free trial) $39/month Email template changes tracking system Stripo Yes $15/month Dynamic AMP emails Tabular Yes $29/month Email testing across multiple clients Sender Yes $19/month Re-usable content blocks HubSpot Yes $20/month All-in-one email builder and campaign management Beefree Yes $30/month Variety of email types Mailchimp Yes $20/month Variety of ready-made email templates Topol. io Yes (limited) $15/month Reusable custom blocks Postcards Yes $19/month Pre-made modules and elements Chamaileon Yes (14-day free trial) N/D Advanced image editing options Best Email Template Editors by Use Case Below you can see the best free and paid email template editors organized by use case: Moosend - Most affordable email template builder and automation platform ActiveCampaign - Best for template creation and delivery Stripo - Best free HTML email creator Tabular - Best for full control over mobile email design Sender - Best for creating templates rich in visuals HubSpot – All-in-one CRM solution and email builder Beefree - Fast and easy email builder Mailchimp - Most flexible email newsletter creator Topol. io - Simple tool for beginners Postcards – Best for quick template creation Chamaileon - Best collaborative email template builder 1. Moosend - Best Affordable Email Template Builder and Email Automation Platform Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies Best feature: Advanced drag-and-drop editor with rich templates Moosend is one of the most affordable email template software for creating, sending, and automating email marketing campaigns. For template creation, the tool offers an intuitive drag-and-drop editor that lets you build responsive email templates effortlessly. Tech-savvy users can also insert their custom HTML code. The email designer has an extensive email newsletter template library with 95+ ready-made templates. The platform provides all the elements you need to create a visually stunning email campaign that converts. Advanced elements are also part of the builder’s functionality, allowing you to add countdown timers, personalize your emails, and add conditional blocks to create dynamic content campaigns. Also, the AI Writer helps you tackle email copywriting with ideas and suggestions. To add visuals, the email designer has an image picker that integrates with Unsplash, GIPHY, Facebook, Instagram, Google Drive, and more. Moosend also allows you to create and save your custom templates in your library. This saves valuable time and makes future campaign creation significantly easier. Finally, you can send test emails to see how your email looks on the email client without even leaving the editor. Moosend isn’t just a template builder. Without changing platforms, you can also send your campaigns, keep track of important metrics, and even perform A/B tests, experimenting with different versions of your email/template. This helps you save time and ensure that the appearance of your emails stays intact. TL;DR: Moosend’s user-friendly drag-and-drop designer is an excellent choice for creating converting newsletter templates at a low cost. Non-technical users will also benefit from the minimal learning curve. Moosend Features Drag-and-drop template designer Marketing automation to target your audience with automated workflows Save function to reuse templates in future campaigns Landing page template builder Custom fonts to maintain brand consistency A/B testing Integrations to streamline your operations Pricing Pricing starts at $9/month, giving you access not only to the template builder but also to marketing automation, landing pages, the SMTP server, and more. You can also sign up for a free Moosend account to try the platform out—no credit card is required. Try Moosend 2. ActiveCampaign - Best For Template Creation And Delivery Pricing: Paid plans start at $39/month, 14-day free trial Best for: eCommerce, SaaS, Publishers, Agencies, Influencers Best feature: Email template changes tracking system ActiveCampaign is among the best email template builders, known for its advanced event tracking options and CRM system. The template creator is very user-friendly, guiding first-time users on how to build their first email template. What makes ActiveCampaign’s email editor special is the ability to see the changes made to your template by other people. This way, you can always be up to date with your email design. Furthermore, you can benefit from the tool’s reusable custom blocks to save time. Nevertheless, the block elements are a bit limited compared to other ActiveCampaign alternatives. When it comes to templates, the email builder offers a selection of 258 responsive templates you can quickly customize. Finally, ActiveCampaign will give you access to numerous automation features to set up automated workflows. TL;DR: ActiveCampaign is a solid option for those who want to create a template with a fast and user-friendly email editor. However, the software is vast and may overwhelm first-time users. ActiveCampaign Features Drag-and-drop email designer Mobile-friendly email templates Event tracking options Built-in CRM tool Pricing This email template builder doesn’t have a free plan, but it offers a 14-day free trial. After that, you can purchase one of the premium plans, starting at $39/month (billed monthly) with the Lite plan. Read our ActiveCampaign Review 3. Stripo - Best Free HTML Email Creator Pricing: Paid plans start at $15/month, free plan Best for: SMEs, SaaS, Freelancers, Bloggers Best feature: Dynamic AMP emails Stripo is a top free email template builder to create your next email marketing campaign. As a tool, Stripo is only a template designer, unlike Moosend and HubSpot that also let you send emails. It has a vast library of 1500+ templates, and ease of use makes it a great tool to use along with your email service provider. The drag-and-drop editor is user-friendly, allowing you to create responsive templates that look good regardless of mobile device and screen size. Another feature that strikes out is Stripo’s personal library of custom modules. This option lets you reuse your module creations, saving crucial time and simplifying template creation. The email design software also comes with an email testing tool that lets you send test emails to check how your design looks in the inbox. Apart from that, the template builder lets you validate dynamic AMP emails to ensure a seamless user experience. Finally, you can request a custom email template from professionals. TL;DR: Stripo is a highly efficient tool for creating beautiful email templates. However, since it's a standalone template builder, you'll also need an ESP to send your email campaigns. Stripo Features Easy to use without HTML code or CSS knowledge Embed videos and GIFs Integrations with ESPs through API like Moosend VML buttons for email clients like Outlook SaaS applications plugin Pricing This tool offers a free plan that allows up to 4 exports and 5 test emails per day. There is also a free plugin version of the editor, allowing 100 email creations/edits per month. For more, the tool offers three paid plans starting at $15/month, giving you access to premium templates and increasing your limits. 4. Tabular - Best for Full Control Over Mobile Email Design Pricing: Paid plans start at $29/month, free plan Best for: Saas, eCommerce, Marketers Best feature: Email testing across multiple clients Tabular is another free email template creator that stands out due to its intuitive email layout editing. The tool will be a great fit for anyone wanting to create quality email templates without writing a single line of code. The drag-and-drop editor is modern and feels easy to use. What’s great is that it comes with various pre-built “blocks” that drastically save time. During our test, we found 38 templates available in the library for customization. We also like how the tool automatically adjusts row and column widths as you drag them, eliminating complexity. Tabular excels when it comes to mobile design. You’re free to adjust column widths, margin, padding, typography, and visibility, without affecting the desktop version. The platform also focuses on email testing. You can preview how your templates display on different email clients to ensure a seamless and professional result. TL;DR: Tabular is a highly capable tool for crafting professionally-looking email templates. However, to take advantage of its more advanced features, you’ll need familiarity with the platform. You’re also dependent on an external ESP to deliver your campaigns. Tabular Features More than 200 pre-made email modules Responsive design automatically Personalization with dynamic content Collaboration features (team blocks, public demo pages) Integration with popular ESPs like Moosend, HubSpot, Klaviyo, and more Pricing Tabular has a free plan that has limited features and allows 3 template exports per month and 5 email previews daily. For additional features, members, exports and more, there are three paid plans starting at $29/month (billed monthly). 5. Sender - Best For Templates Rich in Visuals Pricing: Paid plans start at $19/month, free plan Best for: Startups, SMEs, eCommerce, Enterprises Best feature: Re-usable content blocks Sender is an email marketing platform with a great email template designer. It has drag-and-drop functionality and a range of advanced blocks to build professional templates. For example, you can add a countdown timer for flash sales, product showcases, and videos to make your email more engaging. You can also insert your custom HTML code if you have an existing design. The platform has an extensive library of pre-made templates—from abandoned cart nudges to festive holiday greetings—that are both customizable and mobile responsive. What's great about this solution is that you can save content blocks and reuse them in future campaigns. This helps you save crucial time and effort. TL;DR: Sender is a straightforward solution to create both simple and more sophisticated designs with ease. Among its most valuable features is the ability to edit images (crop, resize, retouch) straight from the template builder. Sender Features Drag-and-drop builder with advanced blocks HTML support Real-time analytics SMS marketing Integration with platforms like WordPress, Shopify, Magento, WooCommerce, etc. Pricing The platform has a free plan for up to 2,500 subscribers and 15,000 emails/month, including basic email tools and automation. Paid plans start at $19/month for up to 2,500 subscribers with all essential features to grow your online business. 6. HubSpot – All-in-One CRM Solution and Email Builder Pricing: Paid plans start at $20/month, free plan Best for: eCommerce, SaaS, small business Best feature: All-in-one email builder and campaign management HubSpot is a free and easy-to-use email template builder that empowers marketers to build aesthetic and engaging email templates. With its drag-and-drop functionality, you can easily add and rearrange items as you like. To jumpstart your newsletter creation, HubSpot provides 20 templates (5 free and 15 premium) to build upon. While they are not a lot, they can save you if you're in need of a starting point. The best part of HubSpot’s tools is access to their all-in-one CRM that stores all your customer information in one place. This means you can access your customer data from any sales, marketing, or customer support team and use them to personalize your templates and email campaigns. TL;DR: HubSpot’s email design software and all-in-one CRM platform is great for owners and teams to manage and optimize their customer experience. However, the platform can be overwhelming for beginners. HubSpot Features Branded email template drag-and-drop builder Email tracking and rich analytics Document management and tracking Call tracking Conversation artificial intelligence Pricing The platform offers free email, sales, and CMS tools you can use without providing a credit card. Regarding premium pricing, the platform has paid plans with advanced features starting at $20 per month for 1,000 subscribers. 7. Beefree - Fast and Easy Email Builder Pricing: Paid plans start at $30/month, free plan Best for: SMEs, Freelancers, Marketers, Agencies, Designers Best feature: Variety of email types Like Tabular and Stripo, Beefree is a free email template builder that allows you to create simple email templates and export them to your favorite ESP. Working with this email designer is very easy, and you can create a responsive template without having any coding skills. Furthermore, the tool can save you valuable time as it allows you to drop images from your desktop, clone elements, and move everything around. When it comes to responsiveness, the builder constantly tests its templates to ensure that the email design won’t feel out of place. Beefree’s template library numbers 1,376 professionally designed templates that you can customize to your liking. You can access the template library even without an account. And if you need an industry-specific template for your email campaigns, you can have one made for you through the Custom Design Service. TL;DR: Beefree is a straightforward email designer for creating e-blast templates, transactional emails, and more. However, the tool has a steeper price tag compared to other email newsletter software and a rather slow customer support team. Beefree Features Drag-and-drop email editor Responsiveness tests for Outlook, Gmail, and more Ability to send test emails to email clients Landing page builder Integration with popular ESPs like Brevo, Constant Contact, and Salesforce Pricing Beefree has a free plan for occasional projects, limited to 10 emails and/or pages, and 6 exports/month. For more functionality and unlimited emails, the template software has three paid plans starting at $30/month, which unlock features such as custom merge tags and conditional statements. 8. Mailchimp - Most Flexible Email Newsletter Creator Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Publishers, Agencies Best feature: Variety of ready-made email templates Mailchimp is among the most popular email template builders you can find, sporting an easy-to-use email designer. The tool comes with a handy email template library containing more than 100 ready-made designs. The downside is that free plan users only get the basic templates. Mailchimp’s new email template builder allows you to edit your elements directly on your content block. So if you’ve used other template builders, Mailchimp’s content blocks will feel just fine. Furthermore, the tool's Content Studio will help edit and manage your images and files. As an email marketing platform, Mailchimp will also give you extra features like automation to deliver your email campaign at the right time. While the automation options are robust, Mailchimp’s marketing automation isn’t as flexible as other Mailchimp alternatives on our list. TL;DR: Mailchimp has numerous email templates and a user-friendly interface to create your next big campaign. However, free plan users are heavily limited in functionality. Mailchimp Features Variety of ready-made email templates Drag-and-drop email builder Online form builder to boost newsletter signups Design testing tool for different email clients Creative Assistant feature to design on-brand emails Pricing The platform has a very limited free plan for 500 subscribers. Then, pricing starts at $20/month for 500 subscribers, giving you access to custom templates and more. Read our Mailchimp Review 9. Topol. io - Simple Tool for Beginners Pricing: Paid plans start at $15/month, free plan (limited) Best for: Designers, Marketers, Freelancers Best feature: Reusable custom blocks Topol. io is a full-fledged email template builder that favors simplicity, making it a great tool for beginner users. Its drag-and-drop editor makes template creation effortless without graphic design or HTML coding knowledge. Advanced features aren’t absent. Most notably, you can create reusable custom blocks and personalize your emails with merge tags. This functionality increases efficiency while allowing users to deliver more personalized campaigns that make sense. What’s more, there are over 150 pre-designed templates that are easy to customize. Topol. io also lets you use high-quality, royalty-free images from Pexels to enhance the appearance of your emails. This email template builder supports collaboration, allowing team members to share their templates and work together on them. Last but not least, you can add your products directly to your email campaigns via XML feeds. TL;DR: Topol. io is a simple tool that’s efficient at creating beautiful email templates. It also comes at a competitive price. Despite that, its interface can feel “basic” compared to the other tools in the list. Topol. io Features 150+ templates available Reusable custom blocks Custom HTML code builder for flexibility over the design Add your products via XML feeds Integration with most email service providers Pricing Topol. io has a free plan with a limited feature set that’s great mostly for personal use. For advanced features, you need a paid plan starting at $15/month (billed monthly). 10. Postcards – Best for Quick Template Creation Pricing: Paid plans start at $19/month, limited free plan Best for: Marketers, Designers, eCommerce Best feature: Pre-made modules and elements Postcards is an email template builder offered by Designmodo with the aim of helping users create email templates faster and with no limits on design. It has an intuitive builder that lets you add images, texts, and links with ease. What’s more, there are dozens of pre-made modules that save time but also look good. You can also manage and customize the mobile version of the template you create. Inside the tool, you’ll find 40 designer-made templates that can be used as a starting point. If you need to collaborate, you can invite colleagues to work with you as an editor or viewer. Another great thing about the software is that its design modules are tested to render seamlessly across all email clients and email service providers. TL;DR: Postcards is a flexible solution that can cater to both simple and more complex design needs. However, its free plan is very restrictive and quickly users will have to start paying for the service. Postcards Features Intuitive template editor 100+ ready-made modules One-click export for most ESPs 1,600 Google Fonts Team collaboration options Pricing Designmodo Postcards comes with a limited free plan that allows a maximum of 10 template projects, 5 monthly exports as well as pre-made modules. To increase limits and unlock all the features, paid plans start at $19/month (billed monthly). 11. Chamaileon - Best Collaborative Email Template Builder Pricing: N/D (typically 5K for annual subscriptions), 14-day free trial Best for: Marketers, eCommerce, Bloggers Best feature: Advanced image editing options Chamaileon deserves a place on our email template builder list due to its user-friendly email designer and powerful image editing capabilities. This email template creator offers a free stock photo library from Pexels, but you can easily add your own email newsletter images and customize them to your liking, adding filters and more. When it comes to templates, Chamaileon has 100+ beautiful email designs you can use, which are also mobile responsive. The clean interface lets you focus on email template creation. What marketing teams are going to love, though, is real-time collaboration and customization of templates. Exporting your email templates might need a bit of work as the template builder doesn’t offer many ESP integrations. To get the template to your email service, you can embed the HTML code in your email marketing tool or download your design as a . zip file. TL;DR: Chamaileon is an email template design solution perfect for collaborative work among teams. However, its steep price tag makes it unsuitable for most businesses with small budgets. Chamaileon Features Responsive email templates WYSIWYG template builder Support for Apple and Android devices Import custom HTML code and template conversion Email content management tool Pricing Chamaileon has a full-featured 14-day free trial, but not a free plan. Paid pricing isn’t publicly available, but the company mentions that it is typically 5K for annual subscriptions. Selecting The Best Email Template Builder for Your Needs To turn your idea into the ultimate responsive email template, you’ll need the ideal tool for the job. When you look at email template builders, make sure that you get a user-friendly designer that gives you plenty of templates and lets you customize, design from scratch, and organize your creations. If you still haven’t decided, why not give Moosend a try? You can sign up for an account now and build your first template in a few minutes. Frequently Asked Questions (FAQs) Here are some common questions and answers regarding email template builders. 1. What is an email template builder? An email template builder is a tool that allows users to design and create custom email layouts through a drag-and-drop interface or using pre-designed templates. These tools help users design unique emails without the need to write code. 2. Do email template builders require coding knowledge? No, most email template builders are designed for users without coding experience. They have a visual, drag-and-drop interface that lets you add, remove, rearrange, and customize elements in your emails. Some of them also let you use custom HTML code. 3. What are some popular email template builders? Some of the most popular email template builders are Moosend, Stripo, Tabular, and Beefree. Their popularity stems from their affordable pricing and ease of use. 4. How do I choose the right email template builder? Some key factors to consider when selecting your email template builder include drag-and-drop functionality, a library of pre-made designs, a user-friendly interface, adequate customer support, and a pricing model that fits your budget. --- ### Summer Email Marketing: Ideas, Examples & Tips [2025] > Read our thorough summer email marketing guide and pick one of the premade email templates to build your seasonal campaigns. - Published: 2024-04-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/summer-email-marketing/ - Categories: Email Marketing - Levels: Beginner, Intermediate Keeping email subscribers engaged during summertime can be tough. A stroll by the beach, a barbecue with friends, and a cocktail by the pool are more fun than checking your mailbox when summer’s in in the air. Moreover, promoting products or services suitable for warmer weather and outdoor activities, such as swim clothes, traveling equipment, or vacation rentals can turn into a highly competitive task. What can email marketers do to face those challenges? If you’re looking for summer email marketing essentials to keep conversions rising in this slow but fruitful time of the year, we got your back. Below, you’ll find everything you need to craft seasonal emails that let the sunshine in. Pick one of the premade templates and find striking email examples and tips to stun your subscribers even when they lie chilled in the sun. Summer Premade Email Templates to Gain Time To nail your seasonal email marketing efforts, you need summer-themed and sizzling design elements. But what if you don’t have the time or resources to make them? Here, we’ve gathered templates from Moosend’s library that bring summer vibes on. You can customize them using our user-friendly editor to match your brand voice. Keep in mind that all templates are mobile-responsive, so you won’t have to worry about user experience. Plus, Moosend has a high deliverability rate of 98%, so your emails are not likely to land on the spam folder. 1. Summer Sales Email Template Get this! Do you want to promote your summer deals and catch your customers’ attention for good? Use this great summer template with visual elements that serve the summer theme perfectly. The GIF sales banner at the top shows the reader what to expect, enriching the newsletter design. Complete it by adding relevant copy that sticks. Plus, insert clear and beautiful images of your products followed by CTA buttons to get readers straight to the checkout page. You can also use this template for your end-of summer flash sales with a few tweaks. 2. Summer Promo Email Template Customize this! Here’s another template for businesses aiming to share an incentive like a coupon or promo code with customers and prospects to boost seasonal sales. It’s also great for travel bloggers who want to display summer holiday destinations. Moreover, you can add phrases like “Hurry up” and “Save big” to create a sense of urgency and motivate readers to claim these offers fast. 3. Hotel & Resort Email Template All yours! Get this template and explain why your place is what travelers look for to motivate them to choose your resort or hotel for their getaway. Include all relevant information travelers and tourists need to know to make a choice, from nearby locations they can visit to summer activities you offer. Plus, it’s wise to add social proof, such as customer testimonials and ratings, to convince them faster. 4. Abandoned Cart Email Template Customize this! Most eCommerce businesses rely on abandoned cart emails to get the engine moving. Nudge visitors who’ve shown real interest in your products to give your summer ROI a booster. This simple email layout is great for starters. You can change the color and add extra elements if needed. Plus, you can provide readers with links to social media and the customer service team to address potential concerns that may hinder them from purchasing. 5. Food Service Newsletter Template Grab this! If you’re in the food or coffee industry and want to display your summer menu to your subscribers, this template is for you. Replace the images with high-quality visuals of your products and invite your readers to shop online or make a reservation via the CTA buttons. Ready to streamline your summer email marketing strategy? Sign up for a Moosend account, choose your favorite template, and tailor it based on your brand’s needs. Start for free Top Summer Email Examples to Get Inspired Here are some eye-catching summer email examples from top brands for different purposes to get smart ideas for your own campaigns: 1. Warby Parker’s Summer Essentials Campaign Subject line: A shape that makes sense for summer Warby Parker prepared their customers for the summer season by displaying their top product in different shapes and sizes. The CTA button lies at the top, under the powerful introduction that makes the readers sense the sun on their faces. The subject line puts the reader straight to the point to boost open rates. Plus, they offer an incentive to motivate buyers to buy more than one items, in this case, a 15% discount. 2. Moment's Last-minute Sale Email Subject line: Our Summer Sale ends tomorrow! Want to send a reminder to your subscribers to claim their offers and secure their summer savings? Then you can follow Moment’s example and create a last-minute email. Mention what the email is about on the subject line to form the right expectations. This simple campaign is the ultimate summer newsletter, with a single and profound call-to-action. Plus, the “catch the wave” theme is transparent throughout the visuals and copy, creating a strong messaging for readers. 3. WildList's Summer Giveaway Email Subject line: The giveaway you've been waiting for... Running a giveaway contest is a fantastic way to grow your email list and promote some of your seasonal products. Wildist invited their subscribers to post a summer photo with a specific hashtag to enter the contest and claim three amazing presents. If you want to hold a similar initiative, mention the guidelines clearly to avoid confusing contestants. Plus, add the end date at a prominent place and consider placing a countdown timer to create a sense of urgency. 4. AllTrails’ Educational Summer Email Subject line: 5 easy tips for better summer trips → AllTrails found the perfect combo to nurture their audience during summer. They provided some quick tips for better trips and also took this email as an opportunity to cross-sell and upsell relevant features. In a nutshell, you don’t need to run seasonal sales or share special offers to nail your email marketing efforts. Find additional summer marketing ideas, such as offering free content, and display them organically and beautifully as AllTrails did. 5. Etsy’s Back to School Email Subject line: Back-to-school 101 Etsy created a great back to school email for one of the highest sales seasons for businesses with school supplies. They offered a free shipping incentive for customers who exceed $35 to boost sales. Apart from the “Shop Now” button at the top, they added different product categories to help customers find what they need fast. Finally, the playful email design and emojis on the subject line make it more attractive. 6. Soho House’s Travel Email Subject line: Introducing Room No. 5 Want to invite your subscribers to your resort or hotel? Craft a similar email to this one by Soho House with beautiful images that depict relaxing vibes. The email design is simple yet powerful, driven by minimal aesthetics. Plus, the copy shows readers that they won’t be treated as guests, but as part of the community. This is an excellent choice for VIP members and loyal customers. All you need is a few powerful words to convince your customers to make a reservation. Best Practices for Converting Summer Email Campaigns If you’re new to summer email marketing or need a refresher, here are seven tips to streamline this digital marketing tactic effectively: 1. Write an engaging summer email subject line Want to secure a high open rate? Then you need a great summer-themed subject line to intrigue subscribers. It should be within 30 to 50 characters and reflective of the email content to work out. Here are summer subject line ideas from top brands: A hot summer treat! FREE gift (MAC Cosmetics) Buy-Buy, Summer Sale | 40% off (Happy Socks) Favorites for endless summer fun (Patagonia) Start dreaming about summer (Airbnb) End-of-summer savings never felt so rewarding (Marriott) You can also use a free subject line tester like Refine to get suggestions based on your industry and email list size. 2. Add summery visuals How can you design the perfect summer email that leads to high conversions? Add relevant visuals, gifs, and videos to inject the summer mood into your readers. Plus, select a more vivid color palette, for example, with light blue, yellow, and green to steal the show. Adjust your existing brand tone to cooler summer vibes to make your subscribers summer ready. Here’s my personal favorite by Otherland. The amazing design elements and colors take you to places, and you can almost tell how these candles smell: 3. Personalize your email content To boost your email marketing conversions during summertime, you should personalize your email campaigns. Send tailored content to your target audience based on specific factors, such as demographics and website behavior. One of the easiest ways to do this is by using email segmentation. Divide your subscribers into different sub-lists based on shared characteristics, such as location or age, among other criteria. Keep in mind that summer content is not relevant to everyone based on location. So, if you have subscribers both in Europe and Australia, you should create different campaigns to target them at different times throughout the year. Moreover, you can use dynamic email content to streamline highly converting email types, such as abandoned cart emails or product recommendations. 4. Leverage summer holidays There are many holidays during summer you could add to your marketing calendar. Consider which ones to target based on your business type and create relevant email campaigns. Here are some important dates to consider: Memorial Day (Last Monday of May) World Environment Day (5th of June) Father’s Day (3rd Sunday of June) Independence Day (4th of July) Labor Day (1st Monday of September) For instance, here’s a Father’s Day email example by Hush Puppies: 5. Conduct A/B testing If you want to ensure that your emails will appeal to your subscribers, you can use certain methods that secure better results. A/B testing is one of them and is available in most email marketing services. Here some of the email parts you can test: Subject line Email content Sender name Design elements Sending time For example, you can insert two subject line variations. The winning version will be sent to most of the subscribers to secure higher open rates and ultimately conversions. 6. Plan re-engagement campaigns Many subscribers lose connection with their mailboxes over the summer, and it makes sense. If this happens for your industry, it’s best to rekindle that relationship and schedule re-engagement emails as autumn approaches. For example, you can share educational content to warm them up or share an incentive with customers who are inactive for a long time. This way, you help reduce your churn rate and secure a healthy email list and a good deliverability rate. This a nice example by AILLEA: 7. Analyze and optimize Finally, it’s important to keep track of important metrics to unveil patterns that either boost or hinder your summer email marketing performance. Here are some email metrics to watch: Open rate Click-through rate Spam complaints Conversions Unsubscribes Bounce rate Plus, it’s wise to keep an eye on competitors and explore seasonal trends to create campaigns that will make an impact. Make Summer Email Marketing Count Ready to send summer emails that stick? Pick one of the templates and design fresh campaigns hard to skip. You don’t have to go the extra mile; just follow the best practices above and you’ll be ready to shine brighter than the sun. Lastly, to streamline your email marketing efforts successfully, employ an email marketing service with features that suit your business. You can sign up for a free Moosend trial today to see what this platform can offer you. --- ### 11 Ecommerce Newsletter Examples To Inspire You [2025] > Check out some impressive eCommerce newsletter examples and learn valuable insights to drive engagement and conversions. - Published: 2024-04-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ecommerce-newsletter-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Digital marketing can be a goldmine for eCommerce businesses, especially when you use SEO and social media. But let's highlight the real star of the show: eCommerce email marketing. If you've been trying it out but haven't seen the results you were hoping for, or if you're just starting to dip your toes in, you might be wondering how to create a successful campaign. What types of email newsletters should you use? What visuals grab attention? How do you write copy that converts? And is your call-to-action (CTA) placed strategically? To answer your questions, we've compiled some of the best eCommerce newsletter examples along with actionable tips to kickstart your journey. Most Popular Types of eCommerce Newsletters Before you create a newsletter, you should clearly define your marketing goals so you can choose the right type of eCommerce newsletter. Otherwise, sending random newsletters to your new subscribers will likely be perceived as spammy and can cause them to unsubscribe. Here are some of the most popular eCommerce email marketing types that online stores use to target their customers: Welcome emails New product launch newsletters Product recommendation newsletters Promotional newsletters (e. g. , limited-time sales, special offers, and discounts) Cart abandonment emails Transactional emails Customer review newsletters Educational newsletters Regardless of which one you choose; you should stay creative and offer fresh content to keep your subscribers engaged. Getting the right email service is also crucial to getting the job done. Ecommerce-oriented software like Moosend will offer you tools and features to make your campaigns more effective, including powerful automated workflows, eCommerce AI capabilities, and advanced segmentation. With a user-friendly workflow builder, you can set up abandoned cart sequences to recover your lost sales or thank customers for their purchases. Try Moosend's automation Now, let’s examine the following eCommerce newsletter ideas. Top 11 Ecommerce Newsletter Examples Everything matters when it comes to email newsletter creation, from the subject line to the layout to the visuals. An eCommerce email newsletter template is a great starting point for designing your campaign. However, it's essential not to rely solely on them. To make your campaign truly stand out, you should personalize and customize your templates. Add your unique touch by tailoring specific elements to better fit your branding and resonate with your audience. 1. Frank and Oak’s welcome email Subject line: Welcome to Frank and Oak. Here's your 15% discount Source Welcome emails help increase open rates, make a good first impression, and possibly even convert them into new customers. From the beginning, Frank and Oak use a straightforward newsletter introduction to thank users for signing up. This is a very simple yet effective strategy that makes people feel valued. What makes this a great welcome email is using large fonts to highlight the discount percentage and the code they offer as a thank you for subscribing. What to use: Friendly email copy to welcome and thank users for joining you. A welcome gift in the form of a discount or a coupon. Bold email-safe fonts that attract the reader’s attention to the discounts High-quality visuals reflecting your brand to introduce customers to your products. Additional resources: Welcome emails are some of the most important types of emails you need as they act as an introduction to your brand. If you need an extra hand, here are a few resources to help you nail them: Best Welcome Email Templates Top Welcome Email Examples 2. Flings’ new product launch Subject line: Introducing the new & improved Flings! Source New product launch newsletters are perfect for generating interest and excitement. Not only do they show your audience something new, but they can boost your open rates, click-throughs, and conversions. The colorful design chosen by Flings aligns with their brand image and is eye-catching for the readers. Moreover, the visuals clearly present the new products making them easily recognizable and memorable. What to use: Eye-catching email design that aligns with the brand image. High-quality visuals to show the new product. Email copy that triggers an emotional response (excitement) and informs about the benefits of the new item. Bold CTAs strategically placed under the visuals. 3. One Kings Lane product recommendation Subject line: Selected just for you – take your pick! Source These types of newsletters add a personal touch to your customer relationship, which helps increase click-through rates and conversions. In this eCommerce newsletter example, users see a well-crafted subject line, which makes them curious and eager to open the email. Moreover, once they open it, One Kings Lane reassures them that the products were specifically selected for them, using clear language in large bold type that is eye-catching. Using personalization is a great way to increase your metrics, delivering content tailored offers to your customers instead of generic recommendations. What to use: A personalized email subject line and introduction. Beautiful visuals of the recommended products. A clean email layout to increase readability. Brightly colored CTAs with actionable copy. Personalization is a force to be reckoned with, so when you plan your promotions, opt for targeted messages instead of email blasts. If you want to improve conversions, use an email service that lets you personalize not only your subject lines but also your content. Moosend’s improved conditional blocks, for instance, will let you display the right type of content based on specific criteria, like age or location. This way, you can create one campaign for your audience, set up the conditional visibility of your blocks and deliver tailored product offers to your recipients. Try Moosend's editor 4. Buoy’s time-sensitive promotional newsletter Subject line: Surprise! FREE Daily Wellness Bundle w/ Hydration Drops! Source Limited-time deals are very effective marketing strategies for eCommerce businesses as they instill a sense of urgency that boosts conversion rates and sales. Here, Buoy manages to attract the reader’s attention to the time-sensitivity element of the offer through the countdown timer and highlighted sections. They also kept the message short, followed by a CTA, making it easy for the subscribers to understand what’s expected of them and act quickly. What to use: Countdown timers to instill a sense of urgency. Short content followed by a clear CTA button. Colors and any other design elements that will increase the sense of urgency and lead customer to the call-to-action. 5. Fatty 15’s mystery sales email Here’s another good example of a limited-time sale that you should consider. Source What makes this newsletter by Fatty 15 unique is the intriguing email copy. By using phrases like “mystery summer sale” and “secret offer”, they pique the subscriber’s interest, making it impossible for them not to click the CTA. They also use a simple design with the product placed in the heart of the email, surrounded by beautiful visuals of flowers. Moreover, to instill a sense of urgency, they use the phrase “almost over” while also providing a sale expiration time and date. What to use: Compelling email copy that intrigues the recipients Simple email newsletter design with a nice visual of the product. Simplicity sometimes is the ultimate sophistication. A clear sale expiration time and date to give the campaign a sense of scarcity. 6. Athletic Brewing’s seasonal promotion Subject line: Order for Thanksgiving Delivery Source This type of seasonal promotional newsletter is perfect for driving click-through rates, conversion rates, and sales. Athletic Brewing uses enticing phrasing like “good times coming” to convince subscribers to purchase before Thanksgiving. Moreover, their Thanksgiving email newsletter takes advantage of the holiday theme, using the color orange and a beautiful visual of a dining table to amplify the holiday vibe. What to use: Target major holidays like Christmas, Valentine’s Day, Easter, etc. with dedicated email marketing campaigns. Use holiday associated colors to give a more festive vibe to your email, such as red and green for Xmas, or orange and black for Halloween. Add eye-catching visuals of your products in holiday settings. Seasonal marketing is great to give your sales a boost. Remember to start planning your campaigns as early as possible to target each busy season effectively. Seasonal resources: Below, we added some of our favorite seasonal email marketing guides with more eCommerce newsletter examples to help you: Halloween Email Marketing Guide With Examples Black Friday Email Marketing: Strategy & Tips Christmas Email Marketing Examples Valentine’s Day Email Marketing: Tips, Ideas & Examples Mother’s Day Email Marketing Guide And to save time, you can pick and customize a pre-made holiday template from Moosend’s library. There, you’ll find all the seasonal designs you need to create your promotional offers and newsletters ahead of time. Explore the templates 7. Oobli’s discount promotional newsletter Subject line: We're Selling Out! ! Source Discount newsletters are perfect for converting users into new customers and driving sales because everyone loves a good bargain. Oobli manages to create a sense of urgency right from the subject line. That, in turn, will inevitably increase their open rates. And to make things even better, the brand uses a large, vibrant font to inform the recipients that the items are “Almost gone! ” which adds to the urgency. Here, the 20% discount doesn’t seem as important as the fact that the products will run out of stock. Oobli achieves this by using phrases like “your last chance” and “selling out fast. ” What to use: Create compelling subject lines to entice your customers. Use the right font size to present the most important information. Play with different colors to make the most important information stand out, such as the discount or the coupon code. Choose words that will create a sense of urgency and encourage the recipient to click on the CTA. 8. Kizik’s cart abandonment email Subject line: Your Kiziks Are Lonely Source According to statistics, 69% of online carts are abandoned on average. An abandoned-cart email, though, like Kizik’s will help you draw users back to your eCommerce website and encourage them to buy. The subject line of this email plays a bit with the user’s emotions by saying that “Your Kiziks Are Lonely. ” This is a great solution for drawing people in. Then, after opening the email, Kizik reminds you that you left some shoes in the cart using a large, bold font and a visual of shoes. The email also contains a clear visual of the exact pair of shoes you meant to buy, together with the pricing and a call to action inviting you to take another look. What to use: Add emojis if your branding allows them to stand out in the inbox. Include nice visuals of the product, the pricing, and a clear CTA to remind users about the product they forgot. Provide additional information, such as links to customer support to help customers in case they have questions. Throw a discount to sweeten the deal and finally purchase. Additional resources: Creating the perfect abandoned cart email requires a synergy of multiple elements: a compelling subject line, a clean design, and a great CTA. Below, you’ll find some helpful resources to make it a little easier: 120+ Smart Abandoned Cart Subject Lines Abandoned Cart Email Templates Best Abandoned Cart Email Examples Abandoned cart emails are necessary for any eCommerce email marketing strategy. After you create your design, you can set up a workflow to target your cart abandoners. Moosend’s editor is both advanced and user-friendly, letting you build effective recovery sequences. You can start from scratch or choose one of the pre-made eCommerce recipes to save time by signing up for a free account. 9. Allbirds’ transactional email Subject line: Your Feet Say Thank You Source In this example, Allbirds uses the order confirmation email to thank the customer for making the purchase, through a large bold font. The brand has also added a personal touch to this transactional email by including the customer’s name in the introduction. The rest of the email simply informs the recipient of the shipping terms and confirms their credit card payment, which is useful and reassures the customer that their order is progressing smoothly. What to use: Always include a thank you message regardless of the type of transactional email. Add all the necessary information regarding the customer’s order and let them know you if there are any issues. Add a personal touch by using the customer’s name. Insert helpful links Transactional emails are a great way to help you improve the new customer’s experience and build trust in your eCommerce business. Some other common types include: Account creation emails Password resets Shipping notifications Payment invoices Purchase receipts 10. Paro’s customer review email Subject line: 5 ⭐ reviews: “So simple and quick to assemble... ” Source To establish yourself as a trustworthy and credible brand, you can leverage customer reviews and testimonials. Then, turn them into a customer review email to show your recipients what others think about your products. In the above eCommerce newsletter example, Paro uses social proof to increase its engagement and conversions. The 5-star design element in bright orange shows subscribers their top ratings even before reading the rest of the content. They also use an attention-grabbing visual illustrating a plate full of their delicious kitchari, which makes the reader want to have a taste. The visual is followed by a CTA button asking the user to try the product. Finally, Paro includes a real customer review to further convince potential shoppers to try their product. What to use: Design elements in bright colors and attention-grabbing visuals Great customer reviews that highlight the reasons why they chose the brand/product. Give credit to the original source to maintain transparency and increase credibility (name of the reviewer, the website they left it on, etc. ) 11. Ritual’s educational newsletter Subject line: We saved you a spot Source The best part about educational newsletters is that they increase brand awareness and customer trust. These emails can include everything from blog content, industry news, and case studies to invitations and webinars. Here, Ritual educates readers about the brand’s values and product using a minimalist design to keep the reader focused on the message. In addition, they chose their words carefully to show subscribers their commitment to being transparent regarding the ingredients and science they use. Using phrases like “obsessed over,” “we’re always real,” and “we’re committed to” can help increase customer trust. What to use: A minimalist design that keeps the focus on the message. Visuals of your actual products and the ingredients/parts used to make them. Email copy that uses simple language and educates users on the product making process. Also, highlight what differentiates your product from other eCommerce brands. Best Practices for Designing an eCommerce Newsletter After checking some of the best eCommerce newsletter examples, it’s time to learn some best practices you should follow. Create an attention-grabbing subject line Before you can even think about boosting sales, you should first ensure the subscribers open your email newsletters. To do that, you need attention-grabbing subject lines that entice users to open your emails. Here’s how to ace them every single time: Be clear and concise to avoid confusing the recipient. Use actionable verbs to encourage users to act (e. g. , join, sign up for). Add a sense of urgency to get subscribers to open your email as soon as possible (e. g. Don’t miss out on this limited offer! ). Add a personal touch by including the user’s name (e. g. , Emily, here’s a special offer just for you! ). If subject line creation isn’t your strongest suit, you can use a free subject line tester like Refine. The tool will give you actionable insights to improve your creations and increase your open rates. Personalize email content Email personalization is one of the most important elements of email marketing. Why? Because it makes it unlikely for subscribers to perceive your emails as spam. At the same time, it boosts click-through rates and conversions. To leverage its power, use segmentation to send only relevant emails to pre-selected recipients. For example, you can segment your audience based on demographics or past purchase history. Moreover, provide personalized recommendations to drive conversions and sales. For instance, you can use their past purchase history to send them recommendations for similar or related products. Lastly, use your email marketing and automation software to create dynamic emails that personalize their content automatically based on customer data and subscriber preferences. Here’s a great example by Seafolly that offers a reward on the customer’s special day. It’s unique, thoughtful, and gives them more reasons to make a purchase. Everyone loves birthday emails, especially when they give an extra discount to celebrate. You can easily set up these emails through Moosend’s platform. And if you need help, you can find the birthday email recipe in the workflow library. Just make sure you add the right ingredients and you’re ready to go. Establish a clear primary CTA Without a clear and prominent call-to-action, subscribers might not take any action. However, a well-designed and well-positioned CTA button will boost click-through rates and conversions. Here’s what you should do: Use actionable language. Here are some examples: “Buy now,” “Try it now” or “Get the offer. ” Make it very visible. You can use a bold color and large font to make the CTA button stand out. Position it wisely. If users don’t see the button immediately, they will probably not waste time looking for it. So, make sure you position it towards the top of the newsletter. Here’s an example by Burt’s Bees: Optimize for deliverability Unfortunately, you can’t have a successful email marketing campaign if your emails don’t reach the subscriber’s inbox. Therefore, optimizing for email deliverability is essential. So, here are some tips: Improve your opt-in process to ensure you send emails only to interested users. Regularly clean your email list by deleting inactive contacts and bounces. As a result, you can focus on the most engaged subscribers. Give users the option to easily unsubscribe if they are no longer interested in your eCommerce business. Otherwise, they can easily get frustrated and mark your emails as spam, hurting your brand’s reputation. Moosend’s excellent delivery score will let you land your campaigns in your recipient’s inbox every single time. Moreover, the audience management features will help you track and centralize the number of active and unsubscribed users and monitor your bounces. Based on this data, you can then focus on the optimization of your deliverability. Take accessibility into account Given that nowadays people use their smartphones more than other devices, you should always consider mobile accessibility. So, here’s how you can optimize your email marketing templates for mobile devices: Make CTA buttons visible and touch friendly. Otherwise, your click-through rates and conversions will suffer. Make images smaller and text larger. This will improve legibility and load times on mobile devices. Use A/B testing. Even if an email design seems mobile-responsive to you, without A/B testing, you can’t be sure. Plus, this can help you identify other issues you’re unaware of and optimize accordingly. If you’re looking for more ways to design winning eCommerce newsletters, check out some more email marketing best practices for great results and conversions. Create the Best Email Newsletters for Your Ecommerce Brand After looking at some of the best eCommerce newsletter examples, you can now use the above examples as inspiration to create fresh and engaging content for your email campaigns. Still, remember that newsletters are not standalone marketing strategies. Therefore, you should always pair them with other winning strategies, like early access to new products or discounts. Moreover, if you want to improve your strategy, use workflow automation to streamline the process. An eCommerce-friendly email marketing software, such as Moosend, will give you all the tools you need to step up your strategy. Not sure if this is the right solution for you? Then, try Moosend for free and decide for yourself. Frequently Asked Questions Take a look at the top FAQs about eCommerce newsletters. Q1. How often should you send eCommerce newsletters? While there’s no general rule, weekly newsletters or monthly updates are more popular than daily ones. This is because sending emails too often annoys your recipients and makes them mark your messages as spam. Q2. How long should an email newsletter be? Email newsletters should be short and clear because users usually scan them only for a few seconds. So, you have to grab their attention in just a few words. Q3. How do you measure the performance of an email newsletter? You can measure the performance of an email newsletter by tracking specific metrics such as the open rate, the click-through rate, and the conversion rate. --- ### Email Marketing Conversion Rate Guide: Formula, Stats & Tips > What's considered a good email marketing conversion rate differs depending on the industry. Learn how to calculate and improve it. - Published: 2024-04-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-conversion-rate/ - Categories: Email Marketing - Levels: Beginner, Intermediate Do you catch yourself having second thoughts about the impact of your email marketing efforts on your ROI? Or wonder how to measure and analyze your email campaign performance with accuracy? Then you landed on the right place. To get your email marketing machine moving, you need data-driven evidence. And by that, we mean getting a better grasp of important email metrics, especially the email marketing conversion rate. In this guide, you’ll learn what email conversion rate is, interesting benchmark stats, and tips on how to calculate and improve it. What Is Email Marketing Conversion Rate? Email campaigns require readers to take specific actions, such as completing a purchase, the so-called conversions. The email conversion rate shows the percentage of the subscribers that completed the desired action after interacting with an email. The email conversion rate comes in different shapes based on the goal they serve. For example, if you want to showcase an upcoming product to subscribers, you can track the open or click-through rate. However, if you aim for direct sales or registrations, the conversion rate will depend on purchases and filled-in forms. Think about abandoned cart emails. The conversion rate usually depends on whether users reached the checkout or not. Tracking this metric can be challenging at times, as it’s not as standardized as values like bounce and open rates and require strategizing. Hence, it’s important to clarify your conversion points in advance to avoid losing important data on the way. Why Is Email Marketing Conversion Rate Important? Email marketing is one of the most profitable channels for businesses of all kinds, with an average ROI of $42 for every dollar spent. The number of conversions coupled with other metrics, such as bounce rate, unsubscribes and spam complaints, help you understand what email content fascinates your readers and what they find irrelevant. Pinpointing those patterns will help better your messaging. Finally, as marketers, you’ll get to report on hardly every single metric to justify that the email channel is worth the budget to your managers. A high conversion rate that reflects on the return on investment will prove that email marketing is game-changing, considering it’s usually cheaper than other digital marketing channels, too. How To Track Your Email Conversion Rate Once you find the number of conversions, you can calculate the rate using this formula: In a nutshell, if you send an email to 5,000 subscribers and 500 complete the desired action, your conversion rate will be 10%. Overall, it’s hard to track and sustain high email conversion rates without a solid email marketing strategy and setup. You’ll need a dedicated email software tool to avoid excessive manual work. Most email marketing services offer analytics and reporting dashboards where you can track important data, such as click and email open rates. So, once you’ve set your conversion point, look for the exact metric to gain better insights. Moreover, with a platform like Moosend, you’ll access important tools beyond analytics, such as ready-made landing pages and forms to capture your conversions faster. Not to mention the plethora of personalization and segmentation capabilities that will get you to the next level. Check out Moosend’s dashboard if you need a reference. You can see the metrics of a Black Friday webinar email inviting readers to register: Want to see for yourself? Sign up for a free trial today or get one of our cost-effective pricing plans to make conversions rise. Start today What Is a Good Conversion Rate for Email Marketing? To flag a conversion rate as successful, you should consider several parameters, such as your niche, the email type (i. e. , triggered vs promotional), the location, or the quality of your email list. However, since the conversion rate can be tracked in different ways, it’s hard to give a number away safely. Instead, keep an eye on important email benchmarks like open rates and CTR for different niches, times, or regions to understand how your emails perform against goals. Here are some relevant metrics for different industries. While open rate and CTR are common conversion rates, bounce and unsubscribe rates may hurt conversions when they rise: 8 Tips for Conversion Rate Optimization Looking for ways to elevate your conversion rates and ultimately your email ROI? Once you find the desired action for your email marketing campaign, follow these steps: 1. Offer valuable content to readers You can’t just trick your target audience into buying your products or services without showing them their real value. You need to know your buyer personas in-depth, understand their customer journey, and offer them relevant content to convert. Highlighting the benefits of your products or services and the pain points they’ll resolve throughout your email copy is key. Social proof and testimonials are always great additions, as people want to hear from their peers to feel secure before finalizing a decision. You can check most of those boxes through thoughtful and relevant copywriting your readers will find easy to resonate with. Plus, your call-to-action button, the one that will bring the CTRs you long for, should be written in actionable language to work better. Here’s a promotional email marketing campaign by Google that hits readers hearts: Subject line: Meet the new Pixel 6a from Google 2. Optimize your email design Regarding readability, if your email copy is one side of the coin, then design is the other. In this case, you shouldn’t go with heads or tails, as the whole user experience matters to meet your conversion goals. So how can you design a good email marketing campaign from scratch without wasting valuable time and effort? You can choose a premade template based on your goals, that's also responsive for mobile devices and tablets. Most email platforms offer such assets for plenty of purposes and industries, including intuitive editors to customize your emails. For example, Moosend provides users with responsive templates and various layouts, including a drag-and-drop editor to add or move around email elements effortlessly. Try Moosend Once you spot a template that suits you, pick a font that is easy to read and add visual elements that will enrich your content. Plus, you should place your CTA button at a prominent place to help readers find it fast. 3. Personalize your emails To increase your conversion rate and email marketing ROI, you should send tailored messages that’ll wow your email subscribers. Email marketing provides marketers with a wealth of tools to make that happen. For starters, you’ll access marketing automation capabilities to create email series automatically triggered when customers or website visitors complete an action. For instance, when someone joins your email list, you can send them a set of welcome emails combined with incentives and content marketing resources while your new subscribers’ interest is fired up. Moreover, you can use custom fields to personalize your messages, from adding your email recipients’ names in the subject line to sending content related to their preferences, purchase history, and other parameters. You can also use email segmentation and send different content to your subscribers based on their shared characteristics, such as demographics, location, and psychographic information, among others. Check out some of the top benefits of segmentation: Source 4. Write an effective subject line Think of the number of emails landing in your subscribers’ mailboxes daily. How can you draw their attention toward your campaign? You need an attractive subject line to do the work. But what does an email subject line need to be effective? Here are some tips: Make it between 30 to 50 characters to ensure readability for all devices and ISPs. Ensure that it reflects the email content without misleading the audience. Create a sense of urgency, especially when promoting e-commerce incentives. Add surprising elements through clever copywriting and emojis. Plus, it’s wise to perfect your sender name and preview text as well to avoid confusing your readers. You can also use a free subject line tester like Refine to nail your subject line via recommendations based on your industry and email size. 5. Run A/B testing If you want to boost your email performance but are unsure about certain parts of the email you’re about to send, you can resort to A/B testing. With this method, you can check which email version will be more successful for your audience at a given time. For instance, you can experiment with different subject lines, email content, preview text, or sending time variations. The winning element will be sent to most of your subscribers, resulting in higher conversion rates. Source However, keep in mind that not all email services offer the same A/B testing solutions. So, if testing for a specific element is vital for you, check out the feature page of each platform to ensure they provide it. 6. Define sending time and frequency As said earlier, one of the email performance factors you can test is sending time. The best timing may vary based on industry, so it’s important to seek what’s best for your target audience. You can experiment with different days and times until you find what suits you. If you’re looking for a starting point, then according to recent Moosend data, you can try Thursday at 9 pm. As you can imagine, the weekend is not the best time to schedule your emails. Consistency is key for marketers wanting to make the most of this channel. Decide the total number of emails you’ll send monthly and when and stick to your schedule to form the right expectations. Overall, keeping regular contact, once or twice per week, is best. There’s no need to overload your subscribers with information they can’t absorb, or your spam and unsubscribe rates will gradually put your conversion at stake. 7. Sustain a good deliverability rate To increase your conversion rates, it’s vital to keep important metrics like spam complaints, bounce and unsubscribe rates low. As a business grows, this becomes more daunting due to the size of their email lists. So, if you want to surpass ISP filters and stay away from spam folders, keeping a good list hygiene is necessary. Here’s how to do so: Design a double opt-in signup process Conduct email list cleaning on a regular basis Include unsubscribe buttons on the email footer Avoid using several spam words Finally, you can send a re-engagement email series to recalibrate customer relationships starting to weaken. If they don’t respond, remove them from your email list, informing them you’ll always be there if they change their minds. 8. Spot performance patterns and work on them An integral part of a successful marketing strategy is data analysis. Once you grasp what works and what doesn’t in the different steps mentioned earlier, capitalize on your findings. Keeping track of your conversion rates will mean nothing if you skip this process as it will be hard to replicate them. Apart from your own success stories, it’s also wise to check what your competitors or brands you admire are up to stay ahead of the curve. And remember, analysis paralysis is always around the corner for professionals who want to excel in their field. To combat it, adopt the mindset of a resourceful doer, explore your blessings and pain points, and act accordingly. Keep Email Marketing Conversion Rates on Your Radar Now that you know what email conversion is about, it’s time to get to work. Decide on your email conversion points, track them diligently and your business ROI will flourish. No, figuring out the most fruitful techniques and patterns won’t be a one-day gig, but you’ll get there sooner than expected if you’re well-prepared. And since obtaining an all-in-one platform with excellent analytics capabilities and tools to design appealing emails without breaking the bank is a must, sign up for a Moosend account today and join our marketing community. --- ### 13 Essential Email Types Every Marketer Should Master [2025] > From transactional to promotional email types, enhance your strategies and drive greater engagement with essential tips from our guide. - Published: 2024-04-17 - Modified: 2025-01-16 - URL: https://moosend.com/blog/email-types/ - Categories: Email Marketing, Examples - Levels: Beginner Sending the same email marketing campaign over and over is like serving up plain toast every morning. Sure, it's alright, but wouldn't you rather have a hearty breakfast instead? Diversifying your campaigns will help you make your strategy more flavorful and satisfying for your recipients, resulting in better click-through rates (CTR) and conversions. If you’re looking for fresh ideas to up your email marketing game and expand your audience, you're in the right place. In this guide, we'll show you different email types to enhance your email marketing strategy and engage your subscribers, from transactional and promotional emails to lead nurturing messages. Transactional Emails Transactional or triggered emails are messages brands send to recipients only if they have initiated an interaction. For instance, you can send transactional emails to confirm an email subscription or update a customer on their order. They’re a great opportunity to welcome new subscribers, keep them updated about their orders, build trust, and nurture a strong relationship with your audience. 1. Welcome email campaigns Businesses usually send standalone emails or extended sequences to welcome new subscribers and introduce them to their brand, new product, or service. Here’s an example from The Body Shop: Usually, a welcome message is the first email someone expects to receive after downloading a lead magnet, signing up for an account, or subscribing to your newsletter. Moreover, this type of email has an impressive click-to-conversion rate of 56. 75%, making it the most effective email sequence followed by abandoned cart and back in stock campaigns. What to consider: Personalization: Tailoring relevant content to each recipient creates a more engaging experience. To achieve this goal, consider segmenting your audience into relevant groups. Clear communication: Since a welcome series of emails marks the beginning of an ongoing conversation, set expectations regarding email frequency and content. Email content: Deliver brief, valuable email messages to save time and ensure engagement. Further reading: For more inspiration, check out our top welcome email examples compilation and welcome email copy templates. If you're planning to create a welcome campaign like those of well-known brands like The Body Shop, many email service providers offer a range of pre-made templates and workflow recipes to help you save time. You can find your ESP’s welcome email series, customize the triggers and actions and then launch your welcome campaign. Use the template 2. Confirmation emails Marketers send confirmation emails to subscribers and customers to confirm actions or transactions they have completed. Confirmation emails are a top-performing campaign in your email marketing toolbox, as they usually see high engagement rates. In the retail industry, for instance, average CTR rates reach 2. 58%. Here’s an order summary from Audible: Other common types include: Order confirmation emails Appointment confirmation Upcoming event registration Subscription confirmation Booking confirmation Cancellation confirmation Since this type of transactional email has such high open rates, they're a great place to include important info and calls to action (CTAs), such as links to explore your website, incentives to join loyalty programs, or subscribe to your newsletters What to consider: Short and straightforward: After your greeting, provide a short, clear explanation of the purpose of your email. Customer support details: Help your confirmation emails stand out by making it easy for subscribers or customers to ask for help. Compelling CTA: Depending on the type of confirmation email, use it strategically to invite your customers to follow you on social media, refer friends, or cross-sell and upsell where appropriate. 3. Abandoned cart campaigns When your customers add items to their online shopping cart but don't complete the purchase, send them an abandonment cart email or, a sequence to nudge them to complete the purchase. With the average shopping cart abandonment rate reaching up to 70. 19%, it’s necessary to craft the perfect recovery email. Here’s how this type of email looks like: Abandoned cart emails are some of the most important marketing tools that eCommerce businesses use to recover their lost sales. However, you can use this email type to your benefit regardless of your niche. Just keep the following in mind. What to consider: Show them their carts: Remind your customers about the items still in the cart and encourage them to complete the purchase. Don’t forget to include social proof, a sense of urgency, and a strong CTA. Also, a discount will also encourage shoppers to return to their abandoned carts. Follow up: Don’t only send one email. Follow up with a similar email or create an abandonment cart sequence. Offer support: If your customers can easily get answers or help, your chances of making a sale might increase. As they say, when the door closes, a window opens, and with 50% of abandoned cart emails getting opened, and 21% of them receiving click-throughs, these sequences are your chance to win your customers back. You can easily set up your cart recovery sequences using Moosend’s advanced automation builder. Choose the steps and appropriate time intervals and then deliver your message at the right time. Build your abandoned cart series 4. Upsell or cross-sell emails The key difference between cross-sell and upsell emails is their focus on the customer's buying journey. Cross-sell emails suggest additional products to complement the purchases the customer has already made, while upsell emails offer upgrades or more premium purchases. Here's a cross-sell email example by the Dollar Shave Club: Retaining existing customers is a long-term strategy that’ll increase your lifetime value and loyalty. After all, these customers tend to spend more since they already know and trust your brand. What to consider: Attractive offers: Offer products that complement what your customers have already bought, adding extra value and benefits. Also, sweeten the deal with tempting discounts, bundles, or exclusive promotions. Email list segmentation: Split your email list into smaller groups based on common traits like demographics, past purchases, or interests to increase CTR and conversion rates. Great timing: Send an email right after someone leaves your store, even if they haven't bought anything yet. 5. Basic transactional email campaigns Basic transactional emails include various types of emails sent to customers after specific interactions or transactions. These messages typically also have high open and CTR rates as subscribers and customers expect them. For example, password resets are some of the most common basic transactional emails, providing a link or instructions to create a new password. Here’s an example by Sephora: Below, you’ll find some more common basic transactional email types: Account creation: Sent when a customer creates a new account on a website or platform. It usually contains login information and instructions. Account renewal: Delivered to customers to prompt them to renew their accounts, ensuring continued service access. Unsubscribe: Sent to subscribers to confirm that they have successfully unsubscribed, usually asking if they did it by mistake or if they'd like to refine their subscription choices. What to consider: Brief and on point: Optimize them for better customer experience and conversions. Re-engagement options: Highlight the positive aspects of your brand and encourage social sharing. Promotional Emails Promotional emails are marketing messages that prompt customers to act on special offers, events, products, and more. They support businesses in increasing brand awareness, effectively connecting with their audience, and boosting sales. 6. Newsletter emails Newsletter emails are recurring emails that deliver curated content, updates, news, or promotions to subscribers. While newsletters include promotional elements, their primary goal is usually to engage subscribers, provide valuable information, and keep the audience in the loop and connected to the brand. Here’s a beautiful newsletter example by SoYoung: These emails often include giveaways, industry news, tips, how-tos, blog posts, contests, or curated content. What to consider: Newsletter content: The rule of thumb is to keep your email content 90% educational and 10% promotional. Visual elements: Email design and images sometimes speak louder than words. Make sure you add high-quality and relevant visuals to increase engagement. Newsletter test: Before sending the full campaign, check for spelling, broken links, and spammy words. Then, send a test email to ensure it's mobile-friendly and well-received by a few recipients. Creating great newsletters isn’t rocket science; however, here’s our dedicated newsletter checklist to help you simplify the creation process. If you want a hand, Moosend’s template library can also save the day. Explore the templates 7. Lead nurturing campaigns Lead nurturing email campaigns are designed to guide potential customers through the sales funnel by providing them with relevant and valuable information tailored to their needs, interests, and the buyer journey points they're at. Heres’s an example by Caudalie: What to consider: Valuable content: Educate your leads, share tips, and debunk myths; your subscribers will appreciate your emails and stay engaged until they’re ready to buy. Focused message: Show appreciation for your lead's time while increasing the chances they'll read and act on your message takeaways. Also, stick to one clear call to action for better results. Minding the flow: Remember, your lead nurturing campaign aims to steer subscribers toward a purchase gently. Thus, design your campaign to progress toward this goal steadily. 8. Announcement emails Another great email type you need is announcement emails. These are marketing messages that inform subscribers and customers about important news, updates, or events related to the business, products, or services. Hence, they help businesses share important information and nurture transparency. Here’s an example by Modern Milk: Moreover, announcement emails can include onsite and online invitations. Onsite invitations in email marketing prompt action on a website or landing page. Examples include event registrations, webinar sign-ups, or product demos with direct trial sign-up links. Online invitations are similar, except that they include external links that direct recipients to a third-party website or platform. What to consider: Timing: Especially if you're planning a sequence, make sure to follow up with your audience a few times before the event. Guidance: Include all relevant information, instructions, and guidelines in your announcement emails, along with a clear CTA. Recipient gains: Explain the benefits of what you're informing your recipients about. If you want to start promoting your onsite or online events, you can grab an event template like the one below and get started. Using pre-made design will save you time and allow you to focus on more pressing tasks. Use the template 9. Offer email campaigns Offer emails are promotional emails with a narrower focus, delivering special deals, discounts, promotions, or exclusive offers to customers. We could say that this type of email is the bread and butter of eCommerce stores. Here’s how American Giant does it: The purpose of offer emails is to help drive sales and increase profits. What to consider: Audience segmentation: Your approach to new customers in your offer emails should differ from how you address existing customers for repeat business. Segment your list to tailor your messaging effectively to each group. Valuable offer: Start with a compelling email subject line to entice the recipient. Then, use your email copy to build on it, showcasing what the subscriber gains by clicking on the CTA. Eye-catching design: Make sure you use the right visuals, email fonts, and color palette to make your campaign eye-pleasing. If you want a more personal feel, you can always create a plain text email that will appear to have been sent from your personal email account. Remember, whatever incentive you choose for the offer should be the icing on the cake, not the sole reason they decide to purchase. 10. Re-engagement emails Companies send re-targeting emails to inactive or dormant customers and subscribers to rekindle their interest and encourage them to re-engage with a brand. This is an important email type because unopened emails can harm your sender reputation, reduce open rates, and negatively affect email deliverability. Here’s a great example by Penguin Books: Usually, re-engagement emails acknowledge recipients' inactivity and include incentives, updates, or reminders to interest them in a brand again. Other email types, like back-in-stock emails, can reignite subscriber interest in your brand, encouraging engagement and purchases. What to consider: Compelling subject lines: Re-engaging inactive email subscribers can be challenging. Catch their attention right away with a subject line that communicates value at first glance. Emotional elements: Gently remind them of the problems you helped them solve, and if they've missed updates, they might want to see what's been happening. Reasons for re-engagement: Offer them a discount, coupon code, exclusivity, or another incentive to encourage them to interact with your brand again. Email deliverability is one of the most important email metrics you need to monitor as it determines whether your emails reach your recipients’ inbox or not. Choosing the right email service provider and following email delivery best practices is the best way to ensure low bounce rates. Moosend has recently been tested by Email Tooltester along with other popular email tools. The test showed that it’s among the platforms that are least likely to be flagged as spam. If you want high delivery rates and low bounces you can sign up for the free trial and try the software. Sign up for free Customer Relationship Building Emails The main goal of any business is to cultivate brand ambassadors, encourage referrals, and build a loyal base of repeat buyers. Customer relationship-building emails play a key role in making this happen. 11. Survey email campaigns Surveys or polls are an excellent tool for gathering client feedback because they allow businesses to gather invaluable insights. Moreover, they can use the data to improve products and services and offer better customer experiences. Here’s how a survey email looks like: Simple email polls or questionnaires can provide businesses with valuable insights into client needs and preferences. A Net Promoter Score (NPS) survey, which is a widely used method for measuring customer loyalty and satisfaction, is a great marketing tool every business should use. Your emails may also include product feedback, customer stories, and testimonial request emails. What to consider: Key insights: Save your recipients time and get the most responses by building your survey around the information you need the most. Participant rewards: Gently nudge your audience to complete the survey by offering them a limited-time discount, a sweepstake, or a free product in exchange for their time. You can communicate the benefit in your survey subject line. Estimated time: By managing your respondents' expectations, you might avoid abandonment, get better-quality responses, and show you appreciate their time. 12. Milestone or anniversary emails Milestone emails celebrate your customers' key moments. These can include a variety of email types, like membership, subscription anniversaries, accomplishments, or other significant milestones or accomplishments. Here’s an example from John’s Crazy Socks: Milestone emails play a vital role in the customer experience. One of the reasons is that they don't focus on promotions but on celebrating milestones. Also, they might be the simplest and most enjoyable emails you send to your subscribers or customers. What to consider: Relevancy: Apart from your subscriber's or customer's birthday, collect data according to your email marketing strategy. For instance, you could monitor their activity on your platform, their purchase history, and more. Incentives: Make your email unique by including a reward—a discount on their next month of service or a gift card, for example—in your milestone emails to express how much you appreciate them. Converting copy: From a snappy subject line to a compelling CTA, create an email copy that celebrates your subscribers and customers while reinforcing your brand and its value. 13. Loyalty program emails Businesses send loyalty program emails to enrolled customers, providing them with updates on their points balance, exclusive offers, benefits, and rewards they can redeem. Here’s an example by H&M: Referral emails can also be a part of a loyalty program. Through it, businesses may offer additional rewards or bonuses for customers who successfully refer new clients. What to consider: Exclusivity: Give your loyalty members limited time offers, early access to sales, and VIP perks available only to members, creating a sense of special value as often as possible. Simplicity: Clear and on-point messages and CTAs are easy to read, understand, and act upon, enhancing engagement and CTR rates. Minding the metrics: Monitor the performance of the emails through email engagement metrics. Use this data to refine future campaigns and improve results. Diversify Your Email Marketing Strategy Using different campaign types will strengthen your relationship with your audience, increase the value of your brand, and bring you profit. To simplify the process, you can follow email best practices and use reliable email marketing software to set up, create, deliver, and track their performance. Apart from great email deliverability and flexible automation, Moosend offers email templates for different email types that greatly speed up the email design and creation process. You can take advantage of their responsiveness and customizability to craft on-brand campaigns fast and easy. If you want to give them a go, you can sign up for the 30-day free trial and start building your next campaign in a few minutes. --- ### 8 Best Lead Management Software For 2025 > Discover the best lead management software for 2025. From lead scoring to email marketing, explore tools to manage your sales pipeline. - Published: 2024-04-12 - Modified: 2025-03-31 - URL: https://moosend.com/blog/lead-management-software/ - Categories: Marketing - Levels: Beginner Selecting one of the best lead management software is vital to drive growth for your business and boost your sales pipeline. But how does one go about searching for such a tool? The task may seem intimidating given there are so many platforms out there. In this article, we aim to help you find the right tool for your needs with a curated list of the top lead management software right now. We’ll take an in-depth look at their pricing, available features, and standout functionality as well as their most notable pros and cons. What is Lead Management Software? Lead management software helps businesses attract, qualify, nurture, and finally convert leads (prospects) into customers. There are various aspects of lead management, like the following: Lead generation Lead segmentation Lead qualification Lead nurturing Lead scoring and lead routing This is why there are so many solutions available in the market. Now, it’s time to look at the top contenders to make your decision-making easier. Lead Management Software: Comparison Overview Here’s a quick comparison table with the best lead management software to give you an idea of what’s coming up. Price Free Plan/Trial Best Feature Ratings Pipedrive $24/month Yes (14-day free trial) AI-powered sales assistant 4 HubSpot $20/month Yes (limited) AI-assisted email outreach 4. 5 Moosend $9/month Yes (30-day free trial) Advanced segmentation capabilities 4. 5 Freshsales $11/month Yes (21-day free trial) AI-powered contact scoring 4. 5 Mailchimp $20/month Yes (limited) Predictive segmentation 4. 5 Apptivo $20/month Yes (30-day free trial) Customizable app structure 4. 5 Zoho CRM $20/month Yes (15-day free trial) AI sales forecasting & data enrichment 4 ActiveCampaign $23/month Yes (14-day free trial) Advanced marketing automation 4. 5 Now, let’s look at these services in more detail. 1. Pipedrive Pricing: Paid plans start at $24/month, 14-day free trial Best for: Sales teams, SMBs Best feature: AI-powered sales assistant Pipedrive is popular lead management software trusted by thousands of well-known brands. Its core functionality focuses on pipeline management, so you get a visual and intuitive interface that makes everything effortless. The Kanban-style dashboard helps you visualize your whole sales funnel while moving deals along as they progress. With Pipedrive, you can also streamline your sales process with automation. For example, you can set up custom automated workflows or choose from ready-made templates. What’s more, you can automate lead routing via custom rules and thus increase conversions. To track your sales metrics and optimize your strategy, Pipedrive provides real-time analytics. Among them, you get visual reports and dashboards to identify bottlenecks, and daily snapshots of your sales team’s performance. You can even predict earnings based on past performance, from recurring revenue to one-time deals. Pipedrive’s solution has mobile apps for both Android and iOS, so you can access your data on the go and engage with leads with instant follow-ups. Finally, the platform can integrate with more than 400 apps for project management, marketing, video calls, and more. Pipedrive Features Visual pipeline management Customizable dashboard options for resource management Smart Contact Data to collect information with one click Sales performance reporting Chatbot and Live Chat functionality Pricing Pipedrive doesn’t have a free plan, but there is a 14-day free trial available. Paid plans start at $24/month per seat (billed monthly), giving you essential functionality to get started and set up simple sales processes. 2. HubSpot Pricing: Paid plans start at $20/month, free tier Best for: Businesses of all sizes Best feature: AI-assisted email outreach HubSpot is among the best lead management software mainly due to its ease of use and comprehensive feature set. The platform helps businesses of all sizes attract, engage, and nurture leads effectively. With HubSpot, users can manage their leads and prospecting activities in one place. What’s more, your leads can automatically move through your pipeline as your reps engage them. This means that your sales team can keep selling and managers can report using up-to-date information. With HubSpot, you can collect more leads via customizable web forms. The form builder is very easy to use and lets you create custom fields that can “inform” your CRM. But the platform’s standout functionality is its email outreach and follow-up capabilities. For example, you can automate personalized email campaigns that resonate with your prospects. What’s also nice is that HubSpot integrates with tools like Gmail and Outlook, helping you access all sales and marketing information in one place. Overall, HubSpot is a great tool to manage your sales pipeline and optimize sales processes. Its main drawbacks are that email templates have limited customization options and some features may require additional add-ons that need to be purchased at an extra cost. HubSpot Features Intuitive interface with a customizable dashboard Sales automation tools Social media scheduling Robust analytics and reporting tools Integrated payment processing Pricing HubSpot offers different pricing plans starting at $20/month/seat. The Starter plan provides essential features and tools to start your lead management journey, including contact management, email marketing, reporting, and basic automation. There is also a free tier including marketing and sales tools among others. 3. Moosend Pricing: Paid plans start at $9/month, 30-day trial (sign up here) Best for: Small businesses, Startups, Enterprises Best feature: Advanced segmentation capabilities Moosend is a robust email marketing and automation tool with lead management features, helping businesses nurture and convert leads into loyal customers. At its core, Moosend aims for simplicity and effectiveness, allowing users to create personalized email campaigns with ease. You can also track and analyze customer interactions to inform your marketing strategies. Moosend allows the automatic capturing of leads through forms and landing pages. You can then further segment them based on their email and website behavior and preferences. As a result, sales teams can deliver targeted messages at the right time, significantly improving the chances of conversion. With Moosend's automation features, you can forget repetitive tasks and let your team focus on crafting more compelling content and strategies. Moreover, its detailed analytics provide deep insights into campaign performance and lead engagement for data-driven decisions. Overall, Moosend can be a great tool for companies of all sizes due to its affordability and scalability. With this lead management tool, you can handle leads from their initial capture to conversion, ensuring a smooth transition through the sales funnel. Moosend Features Automated, personalized email campaigns Lead capture and segmentation Subscriber management Customizable signup forms Detailed analytics and reporting Pricing Moosend’s paid plans start at $9/month giving you access to all its tools and features including email marketing, subscriber management, forms, and landing pages. You can also try Moosend by registering for a free account. No credit card is required. Try Moosend 4. Freshsales Pricing: Paid plans start at $11/month, 21-day free trial Best for: SMBs Best feature: AI-powered contact scoring Freshsales is an easy-to-use sales CRM that can help you grow your pipeline, boost conversions, and increase productivity with the power of AI. The service will be great for SMBs looking to automate their lead review workflows. The platform lets you run smart sales campaigns to capture leads, qualify, route, and track them. To organize your prospects, you get customizable kanban views with drag-and-drop cards. Freshsales can also help brands better understand their customers. You get a 360° view of their activity, interactions, and favorite channels, so you can engage them with content that resonates with them. With the lead management software’s automation, you can eliminate mundane tasks and streamline processes. You also get AI insights about the best leads and deals. As for the platform’s drawbacks, the most significant are the learning curve for inexperienced users and the limited integrations compared to other lead management tools. Freshsales Features Campaign management AI-powered lead scoring Deal and account management Easy import and export of data Integrations to extend functionality Pricing Freshsales offers a 21-day free trial giving users instant access to the fully-loaded CRM. After that period, there are three paid plan options starting at $11/month billed monthly. 5. Mailchimp Pricing: Paid plans start at $20/month, free plan Best for: Small businesses Best feature: Predictive segmentation Mailchimp has evolved beyond its initial email marketing functionality to become comprehensive lead management software. It allows businesses to streamline their marketing efforts and foster strong customer relationships. As we all know, effective lead management goes hand in hand with targeted communication strategies. With Mailchimp, users create and deliver attention-grabbing emails but also track, manage, and engage leads throughout the customer lifecycle. Its sophisticated automation capabilities help nurture leads, turning prospects into loyal customers with personalized messages. Furthermore, Mailchimp's data-driven insights ensure that every campaign is more informed and effective than the last. Small businesses especially will get a lot of value with its wide set of tools including social media marketing, customer profiles, and email campaign A/B testing. Mailchimp Features AI marketing tools Email campaign automation Marketing CRM Customizable signup forms A/B testing Pricing Even though Mailchimp offers a free plan, it’s heavily limited in terms of features and limits. Paid pricing starts at $20/month, giving you access to data-driven automation and optimization tools. 6. Apptivo Pricing: Paid plans start at $20/month, 30-day free trial Best for: Small businesses, SMBs Best feature: Customizable app structure Apptivo is a feature-rich, cloud CRM that can help businesses track, nurture, and manage their sales cycle. The platform has different apps for various purposes like marketing, sales, invoicing, and project management. With Apptivo, you’ll be able to monitor lead progress, from initial contact through to conversion, using tools that allow improved communication, better organization, and enhanced decision-making. What’s great about Apptivo is the intuitive interface and customizable features. Sales teams can follow up on prospects, prioritize tasks and close deals faster. Additionally, Apptivo’s analytics and reporting capabilities provide insights into sales performance and lead behavior, helping businesses “refine” their strategies. Overall, this lead management solution is affordable and scalable, allowing small businesses and SMBs to enhance their operational efficiency and achieve sustained success. Apptivo Features Contact management Sales pipeline visualization Task and activity tracking Performance analytics and reporting Collaboration tools Pricing To get started, Apptivo has a 30-day free trial that lets you explore its functionality. Paid plans start at $20/month per user, ideal for small sales teams to manage deals & send quotes. 7. Zoho CRM Pricing: Paid plans start at $20/month, 15-day free trial Best for: Businesses using the Zoho suite of products Best feature: AI sales forecasting & data enrichment Zoho CRM is another powerful lead management platform that deserves attention. Its main appeal lies in the deep customizability it offers as well as its AI tools for sales forecasting, enrichment and analytics. Its user-friendly interface makes the tool suitable for both small and larger teams. Among the most notable features is lead scoring, letting you prioritize leads based on their potential value and likelihood to convert. Investing in a higher-tier plan unlocks AI functionality that assists in data enrichment, predictive analytics, recommendations, and best time to engage with prospects. These functions are not present in similar lead management software. Despite its great functionality, Zoho CRM has a substantial learning curve. Also, its most advanced features are only available on more expensive plans. Nevertheless, Zoho CRM is among the top lead management software thanks to its robust features and versatility in use cases it can cater to. Finally, the company offers bundles that unify sales, service, and marketing in one platform. Zoho CRM Features Sales forecasting AI data enrichment Data review process Automation and process management GDPR compliance Pricing Pricing of Zoho CRM starts at $20/month, giving you access to multiple pipelines, sales forecasting, and email analytics. Zoho CRM also offers a 15-day free trial to test its features and capabilities. 8. ActiveCampaign Pricing: Paid plans start at $23/month, 14-day free trial Best for: Growing sales teams, Enterprises Best feature: Advanced marketing automation ActiveCampaign is a well-known platform among marketers. Apart from its email marketing offering, it comes with a CRM and sales platform so businesses can incorporate automation into their sales process. Its automated sales pipeline tracks interactions at every stage of the sales cycle. You can qualify leads with ease, and update scores based on email engagement, calls, and site activity. This way, your team is always aware of leads ready to talk to your representatives. To capture more “high-quality” leads, you can set up automated one-to-one emails. ActiveCampaign lets you manage all your contacts from a central platform, even from your mobile device. Last but not least, ActiveCampaign has more than 900 integrations with popular software and tools, so your data is always synchronized. ActiveCampaign Features Pipeline, account & deal management Advanced segmentation Sales automation Lead scoring AI win probability (for deals) Pricing Paid plans of ActiveCampaign’s CRM & Sales Engagement platform start at $23/month. For more advanced functionality you can choose the Professional or Enterprise plan. There is also a 14-day free trial that allows you to use the platform and test if it fits your business needs. Additional Resources Looking for more information about lead management? Here are a few articles that might be helpful: Top email list management software Audience segmentation guide with examples Top Tools For Better Lead Management All of the above tools can help you streamline your lead management, track your leads with automation and see valuable insights about your deals, trends, and prospect behavior. You need to consider your budget and needs carefully and select the tool that better fits your business. If you feel that Moosend ticks the right boxes, make sure to create a free account and see whether its lead management options can help you grow your business and increase conversions. --- ### Bounced Email: Definition, Types & How to Prevent [2025] > A bounced email is an email that doesn't reach the recipient's inbox, which is often due to a non-existent address or technical issues. - Published: 2024-04-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/bounced-email/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner So, you poured hours into crafting the perfect email campaign. You selected the most engaging visuals, wrote compelling email copy, and designed irresistible calls to action, all tailored to your audience’s needs. Then, you hit send, eagerly anticipating some great open and conversion rates. However, your excitement quickly faded when you realized that your carefully crafted message didn't reach your recipients’ inboxes. But why? The answer is simple: your emails bounced back. In this post, we'll see the definition and the reasons behind bounced emails and show you how to minimize your bounce rates. By enhancing your email deliverability, you'll ensure your future campaigns land precisely where they're meant to—in the inboxes of your potential customers. What is a Bounced Email? An email message that doesn’t reach the recipient’s inbox is considered an email bounce. This occurs when the email server provider (ESP) detects an email delivery error or failure and returns the message to the sender. Common email bounce reasons include a non-existent email address, a full mailbox, and issues with the recipient's email server. Soft Bounce Vs. Hard Bounce There are two types of email bounce, soft and hard. A soft one is like a temporary hiccup in the email delivery process. The soft bounce code in your non-delivery report (NDR) will begin with '4' and have three digits, and typically occur due to a recipient’s full inbox or spam and reputation issues. On the other hand, when a message hard-bounces, you'll see a three-digit code starting with '5'. You can check the code in the following hard bounce example from Gmail: Non-existing domain names and invalid email addresses (due to typos) are usually some of the reasons for hard bounces. Moreover, your bounce rates greatly affect your email deliverability, so keeping them low, especially with hard bounces, is crucial for maintaining a strong email reputation. Blocked vs. bounced emails While people usually tend to distinguish between blocked and bounced emails, blocked emails are, in fact, a type of bounce that affects your deliverability in the same way. Here’s why a block might happen: Your reply-to address is on a block list. One of the IP addresses used by your ESP is temporarily blocked. One of your domains is temporarily blacklisted. The receiving server only accepts emails from pre-approved senders (Outlook). Whether your email has bounced back, or been blocked, it harms your sender reputation and can negatively impact your ability to successfully deliver future emails. While it may seem like a serious and permanent issue, there are certain things you can do to get unlisted, such as contacting the blocklist operator and cleaning your email list. For more information, check our dedicated email blacklist post on what to do and how to avoid it. Common Reasons Why Emails Bounce Back As mentioned, email bounce can hurt email deliverability, leading servers to see your messages as spam and possibly blocking them automatically. Emails may bounce for a variety of reasons. We saw some of these reasons above. Here is the full list to keep in mind: Invalid recipient email address (due to typos). Recipient's mailbox is full. User is on vacation or out of office and has set auto-replies. Issues with the recipient's email server, such as outages. Email message size exceeds the server limits. The recipient's mail server is temporarily unavailable. Email flagged as spam by user’s server or spam filters. The sender's domain or IP address is blacklisted. Authentication failure due to DMARC, SPF or DKIM misconfiguration. Email accounts no longer exist or have been suspended. Now that you know why your campaigns may bounce back, let’s see how to find your bounce rate. How to Calculate Your Email Bounce Rate The bounce rate is among the most important email marketing metrics. It stands for the percentage of undelivered emails to your subscribers. You can calculate it by dividing the number of hard bounces by the number of emails sent, and then multiplying that number by 100. Having some bounces is unavoidable. However, as an email marketer, you want to monitor your rate because it’ll inform you how effective your email campaigns are. A reliable ESP (Email Service Provider) will provide you with detailed bounce and other email tracking reports. Moosend, for example, will offer bounce reason insights to help you identify the issue: If you want to have complete control over your performance, consider registering for a Moosend account. With detailed reporting and analytics, you can monitor your metrics and optimize them accordingly. Try Moosend What is a good email bounce rate? A bounce rate higher than your industry benchmark could signal issues with your email list quality or segmentation. On the other hand, a high bounce rate could mean your emails don't resonate with your audience or aren't properly optimized for deliverability. Ideally, your email bounce rates should be below 2%, which generally counts as a good benchmark. Bear in mind that email service providers might penalize your sender reputation if your bounce rate exceeds 5%. This would have a significant negative effect on your email marketing campaigns. Even if your email bounce rate is below average, systematically addressing various factors that influence them is important to maintain your good sender reputation and email deliverability. How to Prevent Emails from Bouncing You can use various approaches to influence the factors that contribute to higher bounce rates. 1. Keep your email list clean Regularly clean your email list by removing invalid email addresses and outdated or inactive ones. Having technical limitations and time constraints in mind, it may not be practical to remove email addresses manually. A fitting verification tool might be a better option. Also, consider initiating a campaign targeting disengaged contacts, asking if they still wish to receive your emails. These actions will help you improve your sender reputation and reduce the risk of bounces, all while requiring minimal time investment. 2. Verify email addresses Implement a double opt-in process to verify email addresses during signup. It means your potential subscriber will get an authentication email and only be added to your list after clicking the confirmation button. Here’s an example by Instacart: This ensures that you have accurate contact information and reduces the likelihood of bounces. 3. Craft engaging content More than half of all emails sent worldwide are considered spam. Even though your emails are most likely not, creating compelling and relevant content, from subject lines to CTAs, will ensure they don’t get classified as such. Email segmentation is also a great way to send personalized content tailored to your subscribers’ needs and expectations. 4. Avoid “spammy” words Certain words may contribute to your emails being labeled as spammers. Try to avoid them as much as possible. Here are some of them: FREE CASH Loans Free job opportunity Sharp Violence-related words For a more detailed list of spam-related words, check out our in-depth guide. Also, if you have trouble creating subject lines, you could use a subject line tester like Refine to help you write and optimize them. Moosend's AI-powered tools include a built-in AI subject line generator and AI writer to streamline your process. 5. Manage Email Frequency If you don't email your subscribers regularly, they might not recognize you, and your emails could get spam complaints. But if you send too many emails, they might experience subscriber fatigue. It's best to set expectations for how often you'll email your subscribers and stick to a consistent schedule. Lower Your Email Bounce Rates You can now stop wasting resources on sending emails that might ultimately bounce. But, before you go off to calculate your email bounce rates, clean your email list and up your email content game—one last thing: Your ESP choice greatly influences bounce rates. A reliable platform will provide you with detailed bounce reports and prevent spam issues, which are crucial for successful campaigns. At Moosend, hard-bounced email addresses go to a suppression list, preventing them from receiving future campaigns and safeguarding your sender's reputation. You can take control of your email metrics by register for a free email account and experience its capabilities firsthand. FAQs Here are some simple answers to common questions about email bounce. 1. What is an email soft bounce? An email soft bounce occurs when the recipient's email server temporarily rejects the email, often due to a full inbox or server issues. 2. What is an email hard bounce? An email hard bounce happens when the email is permanently rejected by the recipient's server, typically due to an invalid email address or domain name. 3. How will you know if your email bounced? You will get a non-delivery report from your email server—an email informing you of delivery failure and the reason your email was rejected. NDRs will provide clues about what might be wrong with your email deliverability, enabling you to fix any issues. 4. How do you handle an email bounce? You can start by reviewing the bounce message for details, updating the recipient's contact information if necessary, and retrying delivery. For hard bounces, consider removing the email address from your list as it may not exist. 5. Should I delete bounced emails? No, you shouldn't delete them. Instead, use suppression lists to protect your sender reputation and update your CRM to avoid problems. Identify patterns and monitor bounces to take prompt action and maintain a clean list for optimal deliverability. 6. What is email reputation? It refers to the perception of an email sender's trustworthiness and reliability by email service providers (Gmail, Yahoo, etc. ). It’s determined by factors such as your sender score, email engagement, spam complaints, and adherence to email marketing best practices. --- ### 120+ Smart Abandoned Cart Subject Lines To Boost Open Rates > Find the top abandoned cart subject lines from well-known brands to get inspired! Categorized for easier browsing. - Published: 2024-04-03 - Modified: 2025-01-13 - URL: https://moosend.com/blog/abandoned-cart-subject-lines/ - Categories: Email Marketing, Copywriting - Levels: Beginner Abandoned carts are among the biggest pain points for eCommerce businesses. Suppose you own an online store. Someone adds a product to their cart but right before they check out, their phone rings and they get distracted. The purchase is put on hold. Possibly forever. Unless you send a great cart abandonment email. And a great cart abandonment email starts with a captivating subject line. Crafting great abandoned cart email subject lines is the first step in recovering your lost revenue. Abandoned cart emails are not just reminders, but a strategic way to recapture attention and close the sale. These emails have incredibly high open rates, so they are an excellent tool to win back subscribers after they have shown an interest in your brand. Below you’ll find the best abandoned cart subject lines curated from well-known brands plus our own suggestions for inspiration. Top Abandoned Cart Subject Lines To Use We’ve gathered the greatest abandoned cart email subject lines to get you inspired and help restore otherwise lost revenue. They are also categorized depending on the purpose behind them. You can also copy this doc and keep a handy list of engaging subject lines. Oops... You left something in your cart! Hey! Forgetting something? Complete your order now. Your items are still waiting for you We saved your cart for you! Reminder: there are items in your cart Looks like you may have forgotten something... Cart reserved! P. S. Your shopping bag is waiting... You left some pretty things in your bag : Did you have checkout trouble? Still deciding? Finish Up Your Order Still Interested? Yay! Good news about your order... A gentle reminder You left without saying goodbye. Take another look You want it, we got it! We noticed you checking us out... Don't leave a good cart behind... Finish what you started Your order status Was there a problem checking out? Got a minute? There’s still time! This deal's waiting on you What you're missing out on Your shopping cart is about to expire! Act fast if you still want your items! Hurry - we can't hold your Shopping Bag! Hurry back while your items are still in stock! Why wait? Your saved items can ship free today. You can still make it yours at Let’s check this off your list Last chance to lock in 30% off Don’t miss out! Get it before it’s gone... Just a couple left... Uh oh, your cart is about to sell out. LAST CHANCE – Take 15% off your Cart Tick-Tock! Your Cart Is on Standby Last Call for Your Online Shopping Spree Don't Let Your Dreams (and Discounts) Slip Away! SOLD OUT (almost) Ready to buy? Get happiness now Order Status: Incomplete Complete Your Skin Care Regime Did you ghost us? This stuff can’t mail itself to you. Remember me? View Your Cart Now Before It Expires! How Does FREE SHIPPING Sound? You Have Some Unfinished Business! Can’t Stop Thinking About Me? We have something you want! Checkout & claim extra rewards! You have great taste in These will look good on you Eyeing something? You forgot something unforgettable. Trust your instincts. You’ve Got an Eye for Unclaimed Items Waiting! A Gift For You Don’t you deserve the best? Complete your shopping now for extra loot. Hi, stranger. Long time no see. Is it really over? We can’t wait for you to get your order Quick! Here's a discount on your purchase... €6 discount extended but not for long Looking for a sign? Free shipping. Extra 20% just for you, ending soon Did you forget me? enjoy complimentary next day shipping Your basket AND discount are about to be gone Here’s 15% off your cart Price drop on your favorite items The price dropped for something in your cart Do you know what suits these products? Good discount. We added a special discount to your cart. We’re not giving up on you! 20% Discount waiting Hey there, still shopping? Here's $20 off! Get 50% off before it’s too late – my boss doesn’t know I’m doing this You didn’t check out — we’re checking in Oh no! We were ready to ship your order! Your order is NOT on the way... You’ve got a message from your cart! Hi there, nice cart... Your Cart's a Drama Queen - Let's Give it Some Attention! Your cart has abandonment issues Trust no one. Guard your shopping bag. You didn’t check out — we’re checking in. Your Cart Called... It Needs You! Let's Answer Its SOS You know it’s a steal, so let’s do this! Your Cart's Giving You the Silent Treatment - Break the Ice! Your Cart's Practicing Mindfulness - It's Waiting for You to Be Present! We’re holding your products hostage! Still have on your mind? We set aside for you. Act fast! might be the one - Shipping and returns are both free Everybody loves Your Essentials Are Ready for Checkout! Your Must-Have Are Still in Your Cart! , can we make a deal? Ummmm ... We gotta talk , Still Thinking About It? , did you see something you like? , come grab the you deserve. Thinking about you, ... Tired of leaving empty-handed, ? , item(s) in your cart are selling fast! Come back, ! We never got closure Do it in the name of self-care, Hey , Your Wishlist Misses Your Attention! Hi ! Your Shopping Adventure Awaits Completion! , Your Cart's Waiting Patiently! Last chance for gifts to arrive in time. Santa’s getting away! Still need a Valentine’s Day gift? It’s cold outside, but we’ve kept your cart warm. Trick or Treat? Sorry to scare you, but we only have X left. 5 Examples Of Brilliant Abandoned Cart Email Subject Lines The best inspiration can come from examining how other eCommerce brands approach the issue of cart abandonment in their campaigns. Let’s explore five notable abandoned cart email examples and why they work: 1. Timberland Subject line: Can’t Stop Thinking About Me? Timberland employs humor to make its email subject line unique. This intriguing subject line tries to make subscribers check again what exactly they can’t stop thinking about. The CTA button is clever (“treat yourself”), nudging the readers into rewarding themselves. Inside the rest of the email, you can find more product suggestions in case your original item choice wasn’t “the one. " Finally, there is a subtle reminder about the free delivery and returns offered. Want to create your own cart abandonment email? Pick one of Moosend's templates, add your details, and set up an automated trigger so you don't miss a sale. Try Moosend for free 2. Forever 21 Subject line: Yay! Good news about your order... Forever 21 has another clever strategy to make users open the email. Their subject line is as if the reader has actually purchased something. Upon opening the email, urgency strikes. You see a big 24-hour countdown timer and a clear CTA prompting you to finalize your purchase. The layout is simple so as not to confuse the reader. The upper part of the campaign is in a prominent yellow color to be extra eye-catching. 3. Ettitude Subject line: You have $20 waiting for you Ettitude chooses to entice subscribers with a discount. This strategy can sway readers who make purchases based on affordability. Readers immediately see the value straight from the subject line. Offering incentives to your potential customers is a great idea for online stores to make more sales and restore revenue that would be lost otherwise. 4. Under Armour Subject line: How Does FREE SHIPPING Sound? Under Armour incentivizes users to complete their orders by offering free shipping. This incentive is put in the subject line to appeal to users who hesitate to act due to the shipping costs. Inside the campaign, we can see large, high-quality product images to remind readers what they were planning to buy. What’s more, the brand chooses simplicity focusing on white space. 5. Nutriseed Subject line: Your Order Information Nutriseed’s abandoned cart subject line attracts attention since it states that the content of the email is about your order. Even though the reader hasn’t purchased yet, it’s highly likely that they will with the brand’s free shipping code attached to the campaign. Overall, the campaign structure is simple and elegant, leading users quickly to the CTA button that prompts them to return to their cart. Actionable Tips To Write Better Abandoned Cart Email Subject Lines People decide whether they will open your email or not based on the subject line they see. And since email subject lines can help create a positive first impression, you have all the more reason to optimize them. Below you’ll find some practical tips to follow in order to craft highly effective abandoned cart subject lines for your campaigns. Stand out with emojis: You can make your subject lines eye-catching by using emojis. Emojis are also effective for younger audiences. Create urgency: You have more chances at successful conversions if you make people feel they’re going to miss a great product, deal or discount. Countdown timers can also nudge your audience to act. Apply personalization: Make your subject lines feel personal by using your subscribers’ names, location, or product(s) they checked out. A/B test: You can test different subject line variations to find which one yields better results. The winning variation is then sent to the rest of your email list automatically. Some of the best email marketing services allow you to test both subject lines and email content. Provide incentives: Make subscribers feel special by offering them something that matters. Free shipping, discounts, coupons and free gifts are among the top incentives you can give. Avoid all caps: All caps may look like a good idea to attract attention, but it’s actually harmful since it triggers email spam filters. This can cause your campaign to land in the spam folder. Recover Lost Sales With Smart Abandoned Cart Subject Lines What kind of messaging would you choose for your cart abandonment email campaigns? Carefully consider your audience, experiment with A/B testing, and optimize your abandoned cart subject lines based on the data you get from your email marketing service. And yes, you guessed correctly. With email automation software, abandoned carts will run on autopilot while recovering your lost sales. To do it effectively, create a free Moosend account and use its workflow editor to set up your strategy. --- ### 8 Sendlane Alternatives For 2025 [Comparison] > Looking for the best Sendlane alternatives for your eCommerce business? See the top contenders analyzed inside! - Published: 2024-04-01 - Modified: 2025-05-22 - URL: https://moosend.com/blog/sendlane-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Are you looking for the best Sendlane alternatives and competitors to maximize the impact of your eCommerce business? You’re at the right place. Sendlane has a wide feature set, but due to its high price tag, it isn’t suitable for all eCommerce businesses. Plus, its users have identified several key drawbacks. Today, we’ll look at all this and explore what benefits the alternative solutions can offer. Disclaimer: The information below is accurate as of April 2024. Best Sendlane Competitors: Comparison Table Sendlane is an email marketing service for eCommerce brands. It also offers SMS marketing functionality and lets you collect, manage, and display reviews on your website. Another great thing about the platform is that it uses its own sending infrastructure, meaning you could achieve better email deliverability. However, despite these strong points, Sendlane has some noteworthy drawbacks that may deter potential customers from choosing it as their email marketing software. Specifically: Sendlane has a steep starting price (not ideal for small businesses) Its automation capabilities aren’t as advanced as you would expect at this price point It doesn’t offer as many integrations as its alternatives Dedicated support is available only for customers with an annual contract With these in mind, let’s see a quick overview of your top alternative options. Price/month Free Plan/Trial Best Feature Sendlane $100/month 60-day free trial Great email deliverability Moosend $9/month Yes (30-day free trial) Easy-to-implement marketing automation Klaviyo $20/month Yes Behavioral tracking Mailchimp $20/month Yes (limited) Multivariate A/B testing GetResponse $19/month Yes Conversion funnels Constant Contact $12/month 60-day free trial Event management tools ActiveCampaign $39/month 14-day free trial Advanced marketing automation Drip $39/month 14-day free trial Dynamic segmentation HubSpot $20/month Yes (limited) Ads retargeting tools Now it’s time to go into more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best feature: Easy-to-implement marketing automation Moosend is one of the most affordable Sendlane alternatives for eCommerce brands. It focuses on providing advanced functionality at a price that doesn’t drain the budget. The platform is clean and modern, making it easy for marketers to master it. To create your marketing campaigns, you get a drag-and-drop editor with features like dynamic product blocks, countdown timers to increase urgency, and Generative AI to speed up your efforts. Unlike Sendlane, Moosend’s marketing automation capabilities can truly elevate your marketing game. You can set up sophisticated automation journeys with the visual workflow editor without having any advanced knowledge. You simply choose from a wide array of triggers and actions, while also determining specific conditions that must be met. For high-converting campaigns, segmentation is critical. With Moosend’s powerful Audience Discovery feature, you get clever auto-created segments based on purchase probability, interest, funnel stage, etc. These segments are also updated in real-time. What’s more, your subscribers can get automatic tags with the help of AI so that you can target them more effectively. To grow your list and increase your revenue, you get lead generation tools like signup forms and landing pages. You can select various form types and customize your landing pages to match your brand and vision. To track your performance across the board, you get rich, real-time reporting and analytics tools. Overall, Moosend has all the advanced features most businesses need without lacking in quality or affordability. On top of that, the platform has a 24/5 customer support team that can assist when problems arise. Moosend Features No restrictions on email sending (unlimited campaigns) Intuitive drag-and-drop email editor Visual workflow editor with pre-built automation recipes Advanced segmentation Real-time reporting and analytics Integration with popular apps and services Pricing Moosend’s pricing is subscriber-based. It starts at $9/month for up to 500 subscribers and unlimited email campaigns. You can access all the features of the platform like landing pages, transactional emails, spam testing, and custom reports. If you want to test the tool’s full functionality, you can sign up for a free account and see those benefits over Sendlane. Try Moosend for free 2. Klaviyo Pricing: Paid plans start at $20/month, free plan Best feature: Behavioral tracking Klaviyo is a well-known email marketing and SMS platform for eCommerce brands. Its popularity is mainly due to its advanced features and the ability to create customer profiles for more efficient targeting. This popular Sendlane alternative has an intuitive drag-and-drop email editor with many customization options for your campaigns. This flexibility paired with the library of fully customizable email templates will give experienced marketers all they need to craft stunning newsletters that convert. You may have noticed that users praise Klaviyo for its automation. This is indeed true as you can automate your workflow across multiple marketing channels. Using customer data and their behavior, you can create segmented experiences and use them in flows, campaigns, paid ads, and sign-up forms. Reporting and analytics are also great, giving enough information to users to optimize their campaigns and identify trends. With the help of Klaviyo AI, you get forecasts about customers’ spending potential, next order date, churn risk and more. You can use all this data to create personalized product feeds with a high chance of successfully converting your subscribers. Klaviyo Features Advanced marketing automation Dynamic segmentation tools Multiple A/B testing options Predictive analytics Native CDP Pricing Klaviyo offers two paid plan options, one for email and the other including both email and SMS. Prices start at $20/month for the Email plan (up to 500 contacts – 5,000 emails) and $35 for Email and SMS. There is also a limited free plan allowing you to test the platform before going to a paid plan. Read our Klaviyo review 3. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Multivariate A/B testing Mailchimp is a household name in the email marketing industry, offering a complete suite of marketing tools for eCommerce brands. The platform has an intuitive drag-and-drop email editor that helps you create eye-pleasing newsletters from scratch or by customizing one of the email templates. The builder incorporates a Creative Assistant feature that lets you “grab” visuals and logos from your website and use them in your campaigns. What’s more, you can A/B test different parts of your campaign (email copy, content, CTAs) to establish what brings the most desirable results. You can also automate eCommerce-specific messages like abandoned cart emails, back-in-stock notifications, order confirmations and more. To build custom journeys, you get eCommerce triggers like customers purchasing a product or viewing a certain store page. Additionally, Mailchimp offers pre-built customer journeys, thus helping you implement proven automation strategies quickly. The platform comes with rich reporting and analytics so you can track all important metrics. You can also schedule and post on social media as well as run retargeting ads. Despite all this, Mailchimp’s biggest drawback is the way it handles email lists. Each list is “unique” so if a subscriber exists on more than one, you double-pay for that subscriber. Mailchimp Features Easy-to-use drag-and-drop editor Behavioral targeting Send time optimization Multivariate A/B testing 300+ integrations with eCommerce apps, CRM, etc. Pricing Mailchimp’s paid plans start at $20/month with the Standard plan for up to 500 subscribers. The email marketing platform has a free plan that you can use for 500 contacts and 1,000 monthly email sends. Read our Mailchimp review 4. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Conversion funnels GetResponse is another Sendlane competitor offering handy features for eCommerce brands. To begin with, it has a user-friendly email builder with various layouts to build stunning email campaigns. You can also send automated campaigns for product recommendations, cart abandonment, post-purchase, and follow-up emails. Essentially, you can put nurturing and converting new subscribers on autopilot while also recovering lost sales. To optimize your campaigns, GetResponse has A/B testing options for your email subject lines and content. But where it really shines is the landing page editor. It's very easy to use and gives you the ability to A/B test them to improve your conversion rate. You’ll also appreciate the ready-made conversion funnels that provide an effective way to acquire more customers and grow your business. GetResponse Features Intuitive drag-and-drop email creator Great landing page builder Dynamic segmentation SMS marketing & web push notifications Paid ads Pricing The platform’s pricing starts at $19/month for 1,000 contacts, giving you email marketing tools. For eCommerce functionality and integrations, you'll need a more expensive plan starting at $119/month. GetResponse also offers a free plan for up to 500 contacts and 2,500 monthly email newsletters. With it, you can build and host 1 website. Check out GetResponse 5. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best feature: Event management tools Another noteworthy Sendlane alternative is Constant Contact. This email marketing tool comes with a user-friendly drag-and-drop editor that includes various blocks to build your campaigns. What sets this software apart from the others is the ability to create polls and surveys to collect feedback, as well as schedule and manage events (RSVP). This popular email marketing solution also includes SMS marketing, social media, and list building tools to acquire more potential customers. Your subscribers can be segmented into smaller groups based on contact details, tags, email activity and behavior on your eCommerce website. This way you can deliver personalized content that resonates with your subscribers and builds trust. Constant Contact has also tried to improve its automation capabilities. You get simple autoresponders to automate repetitive tasks, while on the top-tier plan you can craft custom automation workflows like abandoned carts, loyalty sequences , and VIP promotions. And if you want to generate additional awareness for your brand, you’re able to run ads on Facebook, Instagram, and Google. Optimizing your email newsletters is possible through basic A/B testing. However, unlike other Constant Contact alternatives, it only allows you to experiment with different subject lines. Finally, you get AI content recommendations to improve your content creation times. Constant Contact Features Drag-and-drop email builder Marketing CRM that helps with contact management and segmentation Signup forms and landing pages Event management, polls, and surveys Integration with Shopify, Etsy, WooCommerce and more Pricing Constant Contact’s pricing starts with the Lite plan at $12/month for 500 contacts. While Constant Contact doesn’t offer a free tier, they have a 60-day free trial to try the features of the platform. Read our Constant Contact review 6. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Advanced marketing automation ActiveCampaign is an email marketing and automation platform that can cover the needs of most eCommerce businesses. Thanks to its powerful marketing automation (including both email & SMS variations) and its built-in CRM, you can put an effective digital marketing strategy in place. Of course, that’s after you’ve mastered the platform since there is a bit of a learning curve. The visual workflow editor has straightforward triggers, actions, and conditions. You can also use one of the many pre-built journey templates. The CRM helps segment and personalize messages across all touchpoints and ensures proper targeting. The platform’s email builder is easy to use and can guide users towards creating a beautiful-looking campaign. With the great email deliverability rates that ActiveCampaign has, you can rest assured that your campaigns are delivered to the inbox and not the spam folder. To grow your audience and convert them with special deals, you have a landing page builder and customizable signup forms. Finally, the platform offers detailed reporting to see your open rates, click-through rates, contact geolocation, and more. ActiveCampaign Features Pre-built automation journeys Automations Map Predictive sending Lead scoring Facebook Custom Audiences & Lead Ads Pricing This Sendlane competitor offers Marketing plans starting at $39/month for 1,000 marketing contacts. However, to integrate your site with platforms like WooCommerce, Shopify and BigCommerce, and have eCommerce automation, you’ll need a more expensive plan. There is also a 14-day free trial allowing you to test its functionality before purchasing a plan. Read our ActiveCampaign review 7. Drip Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Dynamic segmentation Another powerful Sendlane alternative in the market is Drip. This email marketing service has a drag-and-drop email builder that makes campaign creation effortless. You can add your store products directly into emails and promote top-selling items to new leads. Moreover, you can deliver dynamic content like cart URLs. To eliminate daily mundane tasks, you can use Drip’s flexible automation. The visual workflow builder provides a wide range of customer-action-based triggers and actions to choose from. This allows you to send personalized content when people buy, browse, and click across your store. Another strong point of Drip is social retargeting for Facebook and Instagram. If you need to acquire more subscribers and turn them into paying customers, you can use Onsite campaigns (i. e. , popups). For instance, you can create mystery offers, “spin-to-win” gamification, countdown timer campaigns, and exit intent. Unfortunately, this Sendlane competitor doesn’t offer SMS marketing or a CRM system. Still, there are over 150 integrations with such software and other social, scheduling, and support apps. Drip Features 50+ eCommerce email templates Great segmentation options Onsite campaigns (popups) Smart A/B testing Easy-to-read analytics Pricing Drip's paid plans start at $39 monthly for 2,500 subscribers. You get unlimited email sends and free migration. Drip also has a 14-day free trial that doesn’t require a credit card. Check out Drip 8. HubSpot Pricing: Paid plans start at $20/month, free plan Best feature: Ads retargeting tools HubSpot is an inbound marketing platform with a range of tools for marketing, sales, and customer service. Whether you’re a beginner or a pro, you’ll find its drag-and-drop email builder easy to use and master. You have various customization options for your campaigns, and you can also personalize your messages to resonate with each subscriber. The built-in CRM helps you manage and segment your audience to target them more effectively. Among others, you can track interactions, view activity history, and create custom fields. This Sendlane alternative has easy-to-implement email automation, giving you ample flexibility to create both simple and more sophisticated customer journeys. The only downside is that if you need unlimited actions for your automations, you need an expensive plan that starts from $890/month. Regarding reporting and analytics, the platform can track which store pages or campaigns resulted in new store orders. Finally, the platform offers great customer support, onboarding services, and educational resources to help you in your eCommerce marketing efforts. HubSpot Features Easy-to-use email builder Advanced marketing automation tools Comprehensive CRM Lead generation tools Rich reporting and analytics Pricing HubSpot’s pricing starts at $20/month for 1,000 marketing contacts. Compared to some of its alternatives, it can get very pricey fast. There is also a free tier with CMS, sales, or marketing tools that you can use to get started. Check out HubSpot Additional Resources Looking for more information? Here are a few articles to help you choose the best email marketing service for your business: Best Klaviyo alternatives Top Mailchimp alternatives Free email marketing services The Best Sendlane Alternatives For Your Business Did you find the right Sendlane alternative to switch to or trust as your first email marketing tool? All the above tools provide great functionality as well as affordability when compared with Sendlane. You need to take your needs into account and decide which one fits your business goals. If you feel like giving Moosend a go, you can create a free account and see its powerful functionality in action. --- ### Top 10 Mailmodo Alternatives For 2025 [Features & Pricing] > Dive into our list of Mailmodo alternatives to help you choose the ideal email marketing platform for better engagement and results. - Published: 2024-03-28 - Modified: 2025-05-05 - URL: https://moosend.com/blog/mailmodo-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Mailmodo is a notable email marketing tool with interactive email features (AMP). However, users have experienced issues, mainly with its segmentation and user flow features. Apart from that, the software offers no forms and landing pages, has no workflow templates, while advanced tools like A/B testing are only available in the higher-tiered plans. Its steep pricing may also be a problem for businesses that want to scale. In this guide, we found and reviewed the best Mailmodo alternatives that offer the same functionality at a more reasonable price. Disclaimer: The information below is accurate as of March 28, 2024. Alternatives to Mailmodo: Comparison Table Need a quick comparison? The following table will let you take a look at Mailmodo’s top competitors before we continue. Best Alternatives to Mailmodo by Use Case Whether you're looking for streamlined email creation, advanced A/B testing, or better segmentation, this list has you covered. Here are each platform’s best use cases: Moosend — Best for advanced workflow creation Brevo — Best for WhatsApp and SMS campaigns Cakemail— Best for user-friendly design Mailchimp — Best for advanced A/B testing options MailerLite — Best for streamlining email creation and deliverability Constant Contact — Best for event management Campaign Monitor — Best for personalization features Kit — Best easy-to-use rule builder iContact — Best for a straightforward and user-friendly interface GetResponse — Best for easy landing page creation Now, let's take a closer look at them. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Powerful drag-and-drop editor with advanced functionality Moosend is a powerful email marketing and marketing automation platform that allows digital marketers to create and send engaging email campaigns. This Mailmodo alternative offers a flexible email editor, with 130+ pre-made templates, to swiftly create seamless campaigns, using advanced tools such as countdown timers. The new AI writer will also allow you to enhance your existing or generate new email copy based on your needs, including announcements and promotional offers. Moosend’s workflow builder lets you create unlimited automated sequences from scratch or choose one of the pre-made recipes to save time. Plus, the editor offers a big variety of actions and triggers to build complex workflows with multiple steps for better results. Unlike Mailmodo, Moosend’s segmentation feature is very intuitive and user-friendly, letting you group potential customers based on demographics or specific actions, such as those who viewed a particular product. Another crucial difference is that this software offers form and landing pages, along with pre-made templates to boost your lead generation. Lastly, A/B Testing and scheduling are also available without any limitations. Moosend features Drag-and-drop editor Pre-made newsletter templates Powerful AI-powered eCommerce tools Unlimited automated workflows A/B testing and scheduling tools Real-time analytics and reporting Online forms and landing pages Integrates with CRM, eCommerce platforms, CMS tools, and more Moosend pricing This Mailmodo competitor offers a Pro plan starting at $9 per month. The Moosend+ plan lets you add enterprise-grade features to your Pro plan. Finally, the Enterprise plan's pricing is available upon request. There is also a 30-day free trial you can register for without any commitment. How does Moosend compare to Mailmodo? Although Mailmodo's features and functionalities are impressive, they don’t justify the difference of $40 per month. Also, the lack of forms and landing pages and the limited automation can be a problem if you want to scale your business. Try Moosend 2. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best feature: CRM suite Brevo is an intuitive email marketing alternative to Mailmodo, featuring a user-friendly drag-and-drop email builder and a robust automation tool. This is a great option for those who want to combine email with SMS and boost their multichannel marketing efforts. Regarding its CRM, included in the free plan, Brevo can handle all communication with your contacts, including transactional emails, WhatsApp, and SMS campaigns. With its trigger-based transactional emails, you can conveniently create campaigns triggered by clicks, opens, and webpage visits using its automation workflow designer. Moreover, Brevo also offer an online form builder and landing page editor, unlike Mailmodo. Besides sending emails and managing your subscribers, you can utilize its multichannel marketing features, including SMS, WhatsApp, and web push notifications, to expand your outreach and engaging with customers across various platforms. Brevo features CRM suite Email list management tools Trigger-based transactional emails (via SMTP) Drip campaigns Facebook ads Integrations via email API Brevo pricing This Mailmodo alternative's pricing model relies on the number of emails, not the number of contacts. Paid plans start at $25 per month for 20,000 emails. The free plan includes templates, automation, and unlimited chat; however, it has a limit of 300 emails per day. How does Brevo compare to Mailmodo? Brevo is among the best AI-powered email marketing solutions. But if you need more reliable deliverability, Mailmodo might be a better option. Read our Brevo review 3. Cakemail Pricing: Paid plans start at $9/month, free plan Best feature: Customizable email templates Cakemail is a simple and affordable AI-powered platform that allows small business owners to create professional-looking emails for their customers and subscribers. What makes this alternative worth your time is its huge template library. You can easily customize the pre-made designs to match your branding with Cakemail’s intuitive drag-and-drop editor. Moreover, you can tailor messages to individual recipients to test and improve campaign effectiveness. The platform also enables you to evaluate campaign performance through its reporting and analytics features. For example, users can track important email metrics such as open, click-through, and conversion rates to monitor their effectiveness and make certain optimization to improve them. Finally, Cakemail allows you to keep your subscriber list clean by removing inactive or unsubscribed contacts. This will allow you to maintain email list hygiene and improve your campaign delivery. Cakemail features Drag-and-drop editor Dynamic content and personalization Automated list hygiene A/B testing Dynamic behavioral segmentation Cakemail pricing This alternative has a free plan for 10,000 emails a month for up to 2,000 recipients. Paid plans start from $9 for 6,000 monthly emails and up to 500 contacts. How does Cakemail compare to Mailmodo? Cakemail is a more affordable Mailmodo competitor, especially if you’re a small business or freelancer. 4. Mailchimp Pricing: Paid plans start at $20/month, free plan Best feature: Multivariate A/B testing Mailchimp is another popular email solution, known for its advanced automation features, A/B Testing and multi-channel marketing functionality. The platform offers a diverse collection of user-friendly newsletter templates, which you can effortlessly personalize using a simple drag-and-drop builder. Among other, Mailchimp’s editor offers additional features to help you out, including an email copy generator and an optimizer tool to increase its efficiency. You can then tailor personalized experiences by mapping and automating interactions and maximize your email impact by testing multiple variations at once. To improve your strategy, you can monitor trends and track performance with Mailchimp's reporting and AI-assisted optimization tools. While Mailchimp is a great Mailmodo alternative, it can also get expensive pretty fast. If you want the same functionality at a more reasonable price, you can check out Mailchimp’s best alternatives. Mailchimp features Simple email editor and ready-made templates User, role, and access management Multivariate A/B testing Customer journey builder Advanced email analytics Mailchimp pricing Paid plans start with the Essentials plan at $20 per month for 500 contacts and 5,000 sends. The free plan supports up to 500 contacts, with 1,000 monthly sends and a daily limit of 500. How does Mailchimp compare to Mailmodo? As a Mailmodo competitor, Mailchimp outperforms it in price-to-performance ratio, with top-notch functionalities and deliverability. Read our Mailchimp review 5. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Multi-trigger automation MailerLite is a simple email service provider (ESP) that enables business owners to grow with user-friendly tools. When it comes to creating email campaigns, this competitor will give you three email editors to get the job done. You can choose between the drag-and-drop, rich-text, or custom HTML builder based on your needs. Compared to Mailmodo, MailerLite offers subscription forms and landing pages to expand your subscriber base. Apart from that, it also has a website builder and allows you to sell digital products. Based on our experience with the software, its email automation features are very simple and beginner friendly. Users can create workflows based on multiple triggers, like clicking a link or completing a form. Lastly, while its verification process can be quite lengthy and tiresome, it will help you maintain high email delivery rates. MailerLite features Multi-trigger automation Websites, landing pages, and sign-up forms Email verifier for list cleaning Digital products and eCommerce solutions 24/7 customer support MailerLite pricing MailerLite's free plan accommodates 1,000 subscribers with basic automation. The $10 per month paid plan includes more features but caps at 500 subscribers. How does MailerLite compare to Mailmodo? While Mailmodo has a higher starting price, it might be better for larger subscriber bases and advanced automation needs. If you are a small business owner, though, it'll be a great option for you. Read our MailerLite review 6. Constant Contact Pricing: Paid plans start at $12/month, 14-day free trial Best feature: Event management tools Constant Contact is another great Mailmodo alternative with good lead gen forms and a simple set-up. This all-in-one marketing platform can benefit event organizers as it includes event management and payment capabilities. Apart from its email creation features and user-friendly editor, you can create automated workflows to target your audience. Constant Contact will let you craft welcome and re-engagement paths to engage new customers and non-openers. Moreover, you can use the ready-to-use automation templates to deliver the messages when needed, or you can start fresh. While Constant Contact offers only subject line A/B Testing, its smart built-in suggestion system will come in handy. For instance, it will help you select subject lines tailored to your email content, industry specifics, and insights to boost your open rates. Constant Contact features Pre-made email templates Visual automation builder Email analytics and A/B testing Built-in social media management feature and CRM Constant Contact pricing Their paid plans start at $12/month. A free trial is available but only for 14 days. How does Constant Contact compare to Mailmodo? Constant Contact is pricier than Mailmodo, charging $80 for 2,500 contacts. The $12 per month starting plan may be sufficient for smaller bases or basic needs. Read our Constant Contact review 7. Campaign Monitor Pricing: Paid plans start at $11/month, limited free plan Best feature: Email Personalization Campaign Monitor is a cloud-based email marketing software that lets you create simple and personalized email campaigns to be sent to specific groups within your audience. While their newsletter template library isn't extensive, there are a few great designs to use. Furthermore, Campaign Monitor offers an automation builder and an SMS campaign builder to reach and engage your audience. You can also rely on their AI writer for inspiration or fine-tuning your copy. Although this Mailmodo alternative doesn't have a built-in lead generation system, it allows integrations with various platforms such as Salesforce. Users can also benefit from the send time optimization feature that automatically delivers emails at the most optimal time for each recipient, considering their time zones. Campaign Monitor features Personalization AI-powered content creator Advanced customer data segmentation Time zone sending Campaign Monitor pricing Paid plans start at $11 per month. There’s also a free plan, but only for 5 contacts. How does Campaign Monitor compare to Mailmodo? For advanced features at an affordable price, you should consider Mailmodo as you outgrow SMB status. 8. Kit Pricing: Paid plans start at $15/ month, free plan Best feature: Customizable email templates Kit is another email marketing platform that offers intuitive tools and ease of use, enabling creators to focus on content. Its user-friendly interface ensures campaign efficiency while personalized messaging and optimized delivery promote audience engagement. This competitor offers customizable signup forms that seamlessly blend with any website design, unlike Mailmodo. These forms enable creators to effectively capture leads and expand their subscriber base. Also, the platform includes A/B testing, so you can experiment with different email elements such as subject lines, content, or send times. With built-in reporting and analytics, you can then gain valuable insights into campaign performance, subscriber engagement, and audience growth. Kit features Free migration Landing page editor Flexible user-subscription management A “tip jar” feature Kit pricing Free plan for up to 1,000 contacts; paid plans then start at $15 for 300 contacts and more features. How does Kit compare to Mailmodo? Mailmodo’s Silver plan allows you to email 40,000 contacts at $99 per month, while Kit's creator plan charges $319 per month for a similar service. Read our Kit review 9. iContact Pricing: Paid plans start at $17/month, limited free plan Best feature: High volume deliverability With easy email creation and customization, iContact is a good Mailmodo alternative for small and medium-sized businesses. This tool simplifies email marketing with drag-and-drop editing and easy lead generation that allows matching your email marketing campaigns with dedicated landing pages. You can also find a collection of professionally crafted templates, visually appealing and easily customizable. The smart sending feature allows you to send emails when your subscribers are most likely to open them and keep track so you can optimize sending times. If you need similar options to iContact, take a look at these iContact alternatives. iContact features High volume email deliverability Integrations with third-party apps (Salesforce, Shopify, etc. ) Audience segmentation Performance reporting iContact pricing Paid plans start at $17 per month with a limited free option. How does iContact compare to Mailmodo? Both tools differ in features and pricing. While Mailmodo has more tools, iContact is generally more affordable. 10. GetResponse Pricing: $19/month, limited free plan Best feature: Lead nurturing CRM GetResponse is an alternative to Mailmodo with extensive customization options. With its landing page/website builder, sign-up forms, and advanced automation, you can build entire sales funnels for your leads. You can easily craft email campaigns through the user-friendly editor and then send them to your subscribers. Moreover, unlike Mailmodo, GetResponse has a landing page builder where you can design a page yourself from scratch or with the help of an AI-powered creator. Lastly, just as easily you can create custom automated workflows tailored to your subscribers’ needs and or even fully automated sales funnels. GetResponse features Lead nurturing CRM Rendering email designs across devices A/B split testing (up to 5 variations) AI email generator GetResponse pricing Similarly to a few GetResponse alternatives, this platform offers a 30-day free trial and three plans, starting at $19 for 1,000 contacts. How does GetResponse compare to Mailmodo? They both have certain features under the higher-tiered plans. However, GetResponse is more affordable than Mailmodo. Looking for a Mailmodo Alternative? In this comprehensive guide, we've examined some of the best Mailmodo competitors, looking into features, pricing, and user experience. While switching tools and migrating from one software to another may be a tedious task, finding better options for your business will elevate your strategy. With that in mind, don’t hesitate to try the above tools by signing up for their free plans and trials. Want to see how Moosend can help you power up your email marketing? Sign up for a free account and get your business back on track today. --- ### 30 Unique “Thank You for Your Business” Messages: Examples & Tips > Learn how to craft amazing "thank you for your business" emails for sales, marketing, customer support, partners, employees, and more. - Published: 2024-03-26 - Modified: 2025-04-28 - URL: https://moosend.com/blog/thank-you-business-messages/ - Categories: Email Marketing - Levels: Beginner Loyal customers and partners mean the world to businesses. Especially in a digital era, where access to competitive products and services is just a click away. To strengthen and nurture these relationships, it’s important to regularly express your gratitude for their support. Sending “Thank you for your business” messages is a great way to do this. For example, you can share a thank you note to customers after making a first purchase, attending a webinar, or hitting a milestone, such as renewing their subscription. Below, you’ll find premade thank you notes for various occasions based on your role and intent. You’ll also learn the benefits of this ongoing practice, including tips and ideas to level it up. Why You Should Send “Thank You for Your Business” Messages So why do businesses add thank you letters and cards to their customer retention and loyalty tactics? In brief, sending heartfelt thanks to current and new customers or partners will help you: Increase repeat customers and build enduring partnerships Boost customer satisfaction and loyalty Build a positive experience with your brand Turn qualified leads into customers To shield these benefits, it’s important to create messages that make a lasting impression and add a unique tone to your communications. Injecting thoughtfulness and gratitude are key, but are they enough? Thank You for Your Business Examples for Different Purposes The content of a well-written thank-you message should be in line with the stage the customer or partner is in throughout their journey with your brand. To help you out, we’ve divided the examples into distinct categories based on the department, role, and intent of this thank-you letter. Once you find a message that suits you, copy this doc and customize your favorite one to please your recipients. Make sure to add a personalized greeting and email sign-off before hitting the send button. Plus, we’ve placed some of them into premade email templates. If you’re searching for similar assets to start shaping your thank you messages, visit Moosend’s template library and pick a design that suits your needs. Sales Use cases: First/new purchase, anniversary, churn, loyalty incentives. We’re thrilled to see you again! Thank you for staying around and showing trust in our products, we won’t take this for granted. Enjoy and stay tuned for more. In a world full of choices, thank you for becoming one of our top players. Enjoy your new purchase—we hope to see you again soon. We hope you enjoy as much as we did when creating it for you. Thanks for supporting our small business, we’ll do our best to keep you happy. Is it true or are we dreaming? Thanks for choosing our services all over again, our business owes you a lot. We can’t put our gratitude into words anymore, so here’s a coupon code for your next purchase. We’re sad to see you go and honored to have you as a valuable customer for so long. Let us know what you’d like us to do differently in the future to improve customer experience and hopefully regain your trust. We just shipped your order and we’re as excited as you. Thank you for choosing our online store for your purchase, the best products are yet to come! Happy comp-anniversary! We couldn’t leave one of our most valuable customers without a special gift on this special day. Use this link to access one of our exclusive deals. Marketing Use cases: email subscription, referral, feedback, webinar. We’re so glad you joined our newsletter. You’ll be the first to learn about company news, exclusive sales, and releases. To greet you properly, here’s a 10% discount for your next purchase. Thanks for completing our quick survey and sharing valuable feedback about . You cannot imagine what it means to us. Thank you for recommending our service to your friend, we feel so humbled! Claim your incentive . Let’s keep thriving together. We’re so grateful to have you as a valued customer of our business. We’d like to ask if you can offer us a quick review to share the benefits of our products with the rest of the world. In return, you’ll receive a swag box full of treats. What do you think? Thank you for attending our webinar, we hope you found it enlightening. For more information on , click on the link below. We’re so excited you downloaded our and for sharing similar interests/concerns with us. To find relevant resources, follow the link below. Thank you so much for taking the time and writing such a heartfelt review of our business. To show you what it means to us, here’s a ! Customer support Use cases: Delayed response, troubleshooting. Thanks for reaching out, we’ll do our best to get back to you as soon as possible. Your issue ticket number is XXX. Thank you for your patience and we’re so sorry for the delay. Our customer service team is doing their best to support you ASAP. Until then, check out our FAQ resources. Thank you for bringing up the issue with . As a result, we managed to resolve the problem in time, so you’re technically our hero. To express our gratitude, you’ll receive a swag box from us in the next few weeks. We’re currently renovating our physical shop, so we’d like to thank you in advance for your patience. You can still find everything you need in our online store. Partners Use cases: Relationship management, affiliate recruiting/onboarding. Thank you for believing in our vision and embarking on this adventure with us. We’re so lucky to do business with you! It was a pleasure working with you again! Thank you for your continuous patronage and all the effort you put into our business. Hooray! Thank you for joining our affiliate program, we promise you won’t regret it. Read the resources below and get ready to hunt for your first deals. You’re officially one of our affiliate MVPs. Thank you for promoting our so greatly that no one can resist them. To show you how much it matters to us, here’s a . Employees Use cases: Job anniversary, interviews. Happy comp-anniversary! Thank you for being such an integral part of our team. Your efforts and dedication never go unnoticed. Keep up the great work! Thank you for applying for the position of . We’ll review your profile and get back to you as soon as possible. Thank you for joining our interview on , it was a pleasure meeting and learning more about your great work. We’ll send you a follow-up email to let you know if you made it to the next phase soon. How To Send Thank You Messages to Enhance Visibility Here are the main communication means businesses use to thank customers and partners: 1. Email Thank you emails gained popularity over the years for good reason. First, they’re cost-effective, as all you need to set them up is an email marketing service like Moosend or MailChimp with marketing automation capabilities. To create those emails, choose one of the premade templates or write your message in plain text. You can easily tweak the fonts and imagery through the editor of each platform to add a more personal touch. If you have more than one hundred customers in your email list, it’s wise to set up some automated workflows and send triggered emails based on specific actions, e. g. , recent purchases. This way, you save time and effort while securing that sincere thanks will be sent to customers at important times. Check out a great thank-you email example by LEGO: Subject line: Thank You for Subscribing If thank you emails sound like a good idea, Moosend will sound like a better one once you see how easy it is to pick one of the ready-made templates and set up automated sequences. Sign up for an account today, choose your favorite premade template—we displayed some of them in the previous section—and thank your community for their support! Start for free 2. Text message Many professionals choose to send SMS thank you messages instead of emails or combine both tactics to secure visibility. Overall, text messages may look more personal and are highly likely to be read considering how much time we spend on our smartphones daily. To streamline those messages, you can use SMS software tools, like Simple Texting and Text Magic, or find a marketing platform that combines text with email. It doesn't mean you should limit yourself to plain text if you go with SMS thank you messages. For example, you can thank your loyal customers for their support and send them a link via text to collect their feedback through an online survey. 3. Social media post If you want to give special thanks to your customers, you can also do it on social media. Create a special thank you post, mentioning how they’ve contributed to your business. For example, at Moosend, we always share our gratitude to our customers during Thanksgiving, and beyond that day when we see fit: You can also use these platforms to share shout-outs to VIP partners with your network. Tag them to bring more interactions and impressions and show how much you appreciate your community. This way, you’ll make people interested in brands like yours want to join you, too. 4. Handwritten letter If you want to give a more personal tone to your “thank you for your business” message, you can send a handwritten note, usually as part of a package. Even though this adds more thoughtfulness to your message, it’s not the cheapest solution, plus cards and notes are easier to lose. It’s best to use this practice for special occasions, such as for VIP partners and customers, and use the rest of the means to enrich your communications with important people in business with consistency. 5. Thank you page Finally, you can create a thank you page for people who complete an important action on your website, such as subscribing to your newsletter or registering for an event. Source You can create these assets with website builders like WordPress or platforms that provide you with HTML landing pages such as Leadpages. Email platforms like Moosend offer similar capabilities, too. Apart from a thank you note, you can inform readers about what’s next, or add a call-to-action or testimonials to nurture them. 6 Tips for Thank You for Business Messages That Stick Here are some easy-to-implement practices to craft thank you messages that show customers and partners how much they matter: Make it personal: Include the recipient’s name and write a unique message that will move them. Show appreciation: Express your gratitude to customers and partners explaining the impact they had on you without sounding too generic. Keep it short: Make your message easy to read and avoid extra fluff that will add nothing to your thank you note. Request feedback: You can send a quick survey to loyal customers and partners to collect their feedback, emphasizing that their opinion matters to you. Avoid upselling: Promoting your products/services through “thank you for your business” messages is not a good idea, as you may send mixed signals to readers. Make it cost-effective: Find an efficient and cheap way to send those messages, for example, by employing an email marketing solution. Start the Appreciation Loop With Thank You Messages Ready to express your gratitude to your customers and partners? Customize one of our premade messages to save time and tailor it according to your brand’s tone of voice. Plus, revisit this practice from time to time and improve it based on the feedback you receive. If email marketing is your go-to option, sign up for a Moosend account, pick one of our customizable templates and craft your messages in simple steps. --- ### 15+ Best Ecommerce Newsletters To Follow In 2025 > 1. CartHustle. 2. Digital Commerce 360 Retail & B2B News. 3. Shopify Retail Newsletter. 4. Chase Dimond's Eccomerce Newsletter. Learn more. - Published: 2024-03-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-ecommerce-newsletters/ - Categories: Email Marketing - Levels: Beginner So, you want to stay updated with eCommerce trends, news, and strategies. Naturally, you decide to look online hoping to come up with useful articles and interviews from industry experts. The good news is you found many interesting resources. The bad news is you found so many resources you don't know where to start from. And you're back to square one. Reading all those resources to uncover the best tips and strategies will take a good chunk of your time. What if there was a way to get just a handful of great tips and the latest news, skipping the research part? Well, there is. All you need to do is subscribe to a few newsletters and the right content will reach your inbox. Easy, right? In this post, we'll make it much easier by showing you the best eCommerce newsletters to follow. What is an Ecommerce Newsletter? An eCommerce email newsletter is a tool to share valuable niche information with your audience or promote special offers. For you, it’s a way to receive industry news, updates, and tips directly into your inbox, daily, weekly, biweekly, or monthly. Why Should You Subscribe to an Ecommerce Newsletter? From mobile commerce to AR and AI-enabled shopping experiences, eCommerce has seen tremendous change in the past few years. As the future is still being written, you need to be informed about the latest customer trends, changes, new software, tips, mistakes to avoid, and more. While you can do this simply by checking social media and blog posts, subscribing to a newsletter will allow you to receive more targeted content. Plus, it’ll be faster to access and digest. Still wondering why you should subscribe to an eCommerce newsletter? Here are some of the benefits you should consider. Stay up to date with current trends A great newsletter will send you emails frequently, striving to cover everything an eCommerce marketer or business owner needs to know about the industry. In some cases, newsletter owners will even create dedicated pieces of content to address sudden events in the industry. This way, you’ll be informed about any recent developments that may have an impact on your brand. Discover best practices Newsletters aren’t only about sharing industry news but also providing subscribers with actionable advice. If you join a newsletter offering tips and tricks, you can educate yourself without leaving your inbox. Newsletters also include links to blog posts to give you the chance to get a more in-depth look. Access exclusive content Many eCommerce newsletters offer exclusive content, such as interviews with industry experts, in-depth reports, and access to webinars or events. It’s worth mentioning that exclusive content is usually available for free when you subscribe. However, some newsletters will share it with you when you get a paid subscription, usually between $5 and $15 even though there’s no hard rule. Get networking opportunities Apart from the content, some eCommerce newsletters will also provide opportunities for networking and connecting with other professionals in the industry. This is a great way to build relationships, share knowledge, and collaborate on projects or initiatives. If you want to connect with other professionals, you can join newsletters that organize events or discussion forums. Best Ecommerce Newsletters to Subscribe to Here’s our curated list of the top eCommerce newsletters you can join to receive the latest news, updates, tips, and more. 1. CartHustle - eCommerce News and Trends Best for: Ecommerce news, trends and strategy tips CartHustle, is your ultimate destination for eCommerce news and trends, expert insights, and strategic tips tailored specifically for eCommerce professionals. Curated by industry experts, their weekly newsletter is your go-to source for staying ahead. Upon subscribing, you'll receive a welcome email. After that, you will receive their weekly curated news, no fluff inside! Getting started is a breeze—all you need to do is provide your email address. What to expect: eCommerce News both B2B and B2C Delivered straight to your inbox every Tuesday 1 PM ET Discounts and offers from well-known software Subscribe here 2. Digital Commerce 360 Retail & B2B News Best for: Ecommerce news and marketing strategy tips Digital Commerce 360 is a great source of expert insights, latest trends, and eCommerce strategies. The newsletter is free, and it’s curated by industry experts Brian Warmoth and Mark Brohan. Upon signing up, you’ll be asked to select the type of news you want to receive: Retail Ecommerce or B2B. You can select both if you’re also interested in B2B-oriented news and strategies. Registering is very simple as you only need to fill in basic information about yourself, including your name, job function, company name, and title. What to expect: Retail and B2b News: news and updates received Monday-Wednesday. “Take 5” Newsletter: editor highlights the best articles of the week sent on Fridays. Webinar Newsletter: upcoming and on-demand webinars, usually sent between Monday and Thursday Learning Lab Newsletter: additional resources, such as reports and whitepapers from their team (Tuesday and Thursday). Subscribe here 3. Shopify Retail Newsletter Best for: Tips to improve your brick-and-mortar experiences Shopify is a popular eCommerce platform that allows users to create and manage their online business. As an industry leader, Shopify’s blog has various resources to help you get started. You can receive everything in your inbox by joining their newsletter for free. Curated by Shopify’s team, this retail-oriented newsletter will give you access to behind-the-scenes stories, industry trends, and tips to get started. What to expect: Expert-backed eCommerce insights Tactical advice Success stories Upcoming webinars and courses Subscribe here 4. Chase Dimond's Ecommerce Newsletter Best for: Ecommerce email marketing tips Chase Dimond is a $150M+ eCommerce email marketer. Every Monday, you’ll get actionable email strategies to drive more engagement and build stronger relationships with your audience. After signing up, you’ll receive an email where you’ll be asked to select what best describes your role so the newsletter owner can further personalize the content you receive. If you want to use email marketing to power up your business, Chase Dimond has one of the best eCommerce newsletters to help you out, with useful tips and step-by-step guides. What to expect: Email copywriting tips and tricks Ecommerce email marketing guides Marketing resource of the week Subscribe here 5. Retail Brew by the Morning Brew Best for: Industry news and strategies for retail leaders and decision-makers Retail Brew is a free email newsletter powered by the Morning Brew team. Its goal is to deliver valuable insights and tips to help retail leaders stay up to date with marketing, DTC, and eCommerce topics. By joining, you’ll receive daily updates with news, tips, and retail stories. Not only that, but the Retail Brew team will also offer an in-depth analysis of the topics to help you grasp the trends shaping the retail industry better. What to expect: Insights into the struggles and successes of DTC brands How brands sell products and services online Ecommerce sustainability Retail Brew events Subscribe here 6. Ecommerce Magazine Best for: Interviews, industry data, and tips to grow your eCommerce business Ecommerce Magazine is another great newsletter you can join for free. It features knowledge and industry insights from 50+ of the world’s top eCommerce experts to help you out every week. Among others, you’ll receive tutorials on building, launching, and growing an eCommerce brand, and first-hand experiences and success stories from other founders. What to expect: An analysis of the eCommerce ecosystem Tutorials and eCommerce marketing strategies Customer acquisition, product fulfillment, and digital marketing tactics Digital innovation updates Subscribe here 7. EMARKETER Retail Daily Best for: Data, news, and insights on the rapid change of retail and eCommerce EMARKETER offers different newsletter options to help you grow your business and stay up to date with trends, including a daily Newsletter, Retail Newsletter, Banking & Payments, and Chart of the Day. The Retail Newsletter will be a great source of articles and interviews about all things retail. Moreover, subscribers will receive EMARKETER Retail FYI, which includes announcements for partner webinars and offers for whitepapers. What to expect: Retailer performance Store productivity Consumer spending insights Webinars and whitepapers Subscribe here 8. Shopifreaks Best for: Staying up to date with the latest industry news and advancement Shopifreaks is among the best eCommerce newsletters out there with an audience of 10,000+ professionals, launched by Paul Drecksler in 2021. By joining, you’ll receive short emails every Monday with news about new partnerships, integrations, seed rounds, and startups, as well as developments from major eCommerce platforms like Shopify, Amazon, BigCommerce, eBay, and Etsy. What stands out is that the newsletter founder adds a personal touch by asking you to share a bit about yourself once you subscribe. What to expect: Latest eCommerce trends and milestones New channels and opportunities to help your business grow Marketing agency news Subscribe here 9. The Hustle Best for: Updates and stories on business and tech The Hustle is a daily newsletter you can join for free. What makes it unique is its more creative and vibrant character, featuring the right amount of wit to keep you engaged. Moreover, their community now has over 2. 5 million professionals, who according to the newsletter, “are hellbent on changing the world. ” If you want the top news, without fillers, then joining The Hustle will offer you just that. What to expect: Newsletters arrive on weekdays and Sundays at 7:30 am ET Emails covering the most important business and tech news (no fluff) Stories shared by professionals Subscribe here 10. What’s Next by Rick Watson Best for: Ecommerce business insights, in-depth eCommerce topic analysis If you’re interested in receiving more in-depth knowledge about specific topics, then Rick Watson’s What’s Next monthly newsletter is the best fit for you. Rick Watson is skilled in consulting eCommerce businesses, focusing on business fundamentals. His experience allows him to tackle industry topics effortlessly, providing subscribers with first-hand knowledge, strategies, and more. What to expect: Ecommerce software and platform insights (Shopify, Klaviyo, etc. ) Growth highlights and forecasts for brands like Amazon and Temu Strategies and tactics businesses should consider Subscribe here 11. DTC Newsletter Best for: actionable advice on how to grow your business DTC is one of the best eCommerce newsletters for professionals to help them create, launch, and make their businesses thrive. With more than 350+ podcast interviews and 400+ issues, subscribers can learn more about the world of eCommerce and acquire new marketing skills in a fun and easy way. Moreover, the newsletter is free, and you’ll receive emails directly to your inbox five times a week, which is enough to provide you with the latest news and tips. What to expect: Effective eCommerce strategies (for brand reputation, customer experience, etc. ) How to develop new and improve existing skills (e. g. Meta Ads) Stories from fellow experts Podcasts with interviews Subscribe here 12. Retail Dive Best for: Getting the latest industry headlines on various topics If you want to receive the top headlines, then signing up for Retail Dive will keep you up to date with the latest developments, from Direct-to-consumer (DTC) news to eCommerce trends and brand-specific updates, such as Amazon. You can join for free to get access to the newsletter. There are five different options you can join based on your interests and needs: Daily Dive (M-F), DTC Daily (M-F), Marketing Weekly (Wednesdays), Tech Weekly (Thursdays), and Operations Weekly (Mondays). What to expect: Trending industry headlines Upcoming events (webinars, etc. ) Roundup of the week’s most-read stories (weekend newsletter) Subscribe here 13. Ecommerce Insider by Business Insider Best for: Industry developments, market trends, innovative strategies, notable companies, and emerging technologies Pricing: $12. 95/month, free option Ecommerce Insider is a section of Business Insider dedicated to news, insights, and analysis related to eCommerce businesses and trends. Unlike the other options, this newsletter offers paid subscriptions to gain access to more exclusive content. You can sign up for Insider Today and Insider Sustainability for free to get access to top stories and highlights. For the exclusive content, though, pricing starts at $12. 95/month (you get to try it for $1) or you can get the annual offer to save $100. What to expect: Recruiter and salary databases Stories to elevate your career Top company stories and insights Executive level org-charts Subscribe here 14. B2B Ecommerce Insider by Sana Commerce Best for: B2B eCommerce news and exclusive content If you’re interested in B2B eCommerce then joining Sana Commerce’s exclusive newsletter will give you access to the latest news and recommendations from their experts, Whitney Koontz, Jessie Chen, Tim van Hattem, and Melody Botton. Subscribers will also receive biweekly updates and have access to exclusive research and insights compiled by Sana Commerce’s team. What to expect: Latest news and developments in the B2B eCommerce landscape Custom tips and tricks from their experts Complete guide on best practices for successful eCommerce implementation Pre-access to exclusive research and insights Subscribe here 15. Go-to-Millions Best for: How to build a successful brand, eCommerce tips Ari Murray’s weekly newsletter Go-to-Millions can help you scale your brand using her modern playbook. Subscribers will receive inspiration about topics like website design with examples and actionable tips to help you improve yours. Moreover, on Fridays, the creator sends an “X of the week” email, including the best tip, tool, brand, and website to inspire you. Overall, this is a fun and more personal eCommerce newsletter you can join to get valuable insights while enjoying your morning cup of coffee. Ari Murray also encourages new subscribers to share their favorite brands, tools, etc. by replying to her email. What to expect: Newsletter arrives every Wednesday, Friday, and Sunday Topics include Go-to-market strategy and eCommerce trends Learn how to build and operate 7+ figure brands online Subscribe here 16. EcommerceBytes Newsletter Best for: Staying up to date with marketplace news and policy changes EcommerceBytes is an online publisher that provides news, insights, and tips tailored for online sellers and eCommerce companies. It covers various aspects of selling online, including marketplace updates, industry trends, seller tools and resources, policy changes, and tips for improving sales and operations. Their newsletter offers practical advice to help individuals and businesses understand online selling platforms and social media to increase engagement and conversion rates. And that's what makes it one of the best eCommerce newsletters to join if you are a new online store owner. What to expect: Choose between two email lists: NewsFlash and Update. News on eCommerce platforms like eBay, Amazon, and Etsy Case studies and success stories Ecommerce events and conferences Subscribe here 17. DTC Daily Best for: Grasping the fundamentals of the DTC market DTC Daily is great for entrepreneurs, marketers, investors, and anyone interested in understanding the DTC market. The newsletter will provide subscribers with daily updates, insights, and analysis on trends, news, and strategies within the DTC sector. What to expect: Marketing tactics, branding, and customer acquisition tips New product development Tech innovations in the eCommerce industry Subscribe here More Ecommerce Newsletters to Join Here are some honorable mentions that didn’t make the list but are worth checking out: Digital Chapter – Best for content marketing tips, social media tips, SEO strategies, and case studies. Ecommerce Nurse – Best for receiving tips and advice on all things Amazon. The Marketers Playbook – Best for marketers seeking tactics to enhance their marketing efforts across various channels. Convert CRO Newsletter – Best for professionals and businesses interested in conversion rate optimization (CRO), eCommerce experimentation, and A/B Testing processes to improve website performance. Practical eCommerce – Best for guides on eCommerce strategies, marketing tactics, and technology trends. Finding The Best Newsletters Whether it's staying updated on industry trends, learning about new tech, or discovering new tactics, subscribing to an eCommerce newsletter will provide you with valuable information and inspiration. Subscribing to the above newsletters will give you access to exclusive content and tips to improve your skills and stay ahead of the curve. So why wait? Check out our curated list, find the ones that suit your needs, click on the subscribe button, and get the latest news and tactics directly to your inbox. Interested in Starting Your Ecommerce Newsletter? Did the above newsletters inspire you and you’re now wondering what it takes to start yours? We got you covered! Starting an eCommerce newsletter isn’t as difficult as it sounds since the only things you need are your experience and a great email marketing tool to distribute your knowledge. To start your eCommerce newsletter, you can follow these simple steps: Choose beginner-friendly newsletter software with pre-made templates. Create valuable content, such as industry news, best practices, tips, etc. , or repurpose your blog content. Set a consistent schedule for sending your newsletters (and stick to it). Start building your email list to expand your subscriber base through your newsletter signup form or landing pages. Monitor performance metrics to refine your strategy and engage subscribers. Don’t know where to find an email platform? Moosend is a user-friendly email marketing service with a drag-and-drop email builder, pre-made templates, scheduling features, and affordable pricing. You can try it yourself by signing up for the 30-day trial. Then, pricing starts at $9/month. Try it for free! You can also check out our comprehensive step-by-step guides to learn more: How To Create A Newsletter: Checklist, Examples & Templates Newsletter Signup Examples And Why They Work How To Build An Email List: 14 Proven Tactics FAQs Here are some simple answers to common questions. 1. Can I unsubscribe from an eCommerce newsletter if I no longer want to receive it? Yes. Most newsletters include an unsubscribe link at the bottom of the email, typically in compliance with email marketing regulations such as the CAN-SPAM Act in the US and GDPR in the EU. 2. What are the best eCommerce newsletters to subscribe to for industry insights and trends? Some of the best eCommerce newsletters for industry insights and trends include the EcommerceBytes Newsletter, DTC Daily, and EMARKETER Retail Newsletter. --- ### 12 Best Zapier Alternatives For 2025 [Features & Pricing] > Optimize your workflows with the top Zapier alternatives. Check out their features, pricing, and capabilities to find the perfect solution. - Published: 2024-03-19 - Modified: 2025-05-05 - URL: https://moosend.com/blog/zapier-alternatives/ - Categories: Marketing Automation, Software - Levels: Intermediate As a web automation pioneer, Zapier allows users to connect and automate workflows across various apps. However, if you're looking for a more budget-friendly tool or need more complex customizations, you should consider switching to a different platform. This guide will walk you through the best Zapier alternatives, comparing the main features, pricing, ease of use, integration capabilities, and more. Disclaimer: The information below is accurate as of February, 2025. Alternatives to Zapier: Comparison Table (Features & Pricing) While Zapier is a powerful tool, its biggest downside is that it doesn’t offer complex customizations for each integration. Moreover, some users have noted the complexity of setting up a Zap, which can take more time and effort than expected, reducing productivity. Tool Best for Key Features Pricing Free trial Integrately Small businesses, Startups 1200+ apps supported, ready to deploy 1-click automations Starting from $29. 99/month 14-day free trial Make Small businesses, Startups All-in-one automation platform, Intuitive drag-and-drop builder Starting from $10. 59/month Yes n8n Small businesses, Startups, Larger enterprises with tech teams Self-hosting capability for greater control over your infrastructure, Developer-centric with low-code Starting from $20/month 14-day free trial Outfunnel Small and medium-sized businesses Marketing and sales-focused, Streamlined integrations Starting from $29/month 14-day free trial IFTTT Small businesses and individuals 700+ services, Cross-device compatability Starting from $3. 49/month Yes, limited to two integrations Tray. ai Small to middle-sized businesses 700+ app connectors, Visual options for configuring automation Per request N/A Zoho Flow Wide range of businesses including enterprises Intuitive drag-and-drop flow builder, Custom coding feature for designing intricate flows Starting from $31. 40/month Yes, limited Pabbly Connect Small businesses Multi-step automation, adaptable workflow configuration Starting from $19/month Yes, limited Microsoft Power Automate All-size businesses AI-assisted development, Code-free development Starting from $15/month 90-day free trial Workato All-size businesses Pre-built connectors Per request N/A HubSpot Operations Hub All-size businesses Data sync, Data quality automation Starting from $20/month 14-day free trial Keragon Healthcare sectors (Clinics, hospitals, healthtech) HIPAA-Compliance automation, Healthcare-specific integrations Per request 14-day free trial Whether you're looking for seamless workflow automation or assessing cost-effective solutions and options, the following table will give you a quick preview of your best options. Best Alternatives to Zapier by Use Case Each software has its own unique set of features and capabilities. To make an informed decision, here are the key use cases for each one of them: Integrately — For enhanced workflow consistency and reduced data input errors. Make — For intricate multi-stage integrations. n8n — For data integration and ETL (Extract, Transform, Load) procedures. Outfunnel — For integrating sales and marketing tools. IFTTT — For coordinating workflows across various SaaS products. Tray. ai — For automating onboarding processes for sales representatives. Zoho Flow — For uninterrupted data flow and exchange. Pabbly Connect — For addressing workflow challenges and handling repeating tasks and events. Microsoft Power Automate — For approval, employee onboarding, and offboarding workflows. Workato — For automating the synchronization of customer and sales data across various tools. HubSpot Operations Hub — For contact synchronization throughout revenue operations. Keragon – For healthcare HIPAA-compliant automations. Now, let’s dive into the specifics. 1. Integrately Pricing: Paid plans start at $29. 99/month, 14-day free trial Best feature: Ready-made workflows Integrately is a user-friendly Zapier alternative tailored for business professionals. With an intuitive interface, it simplifies software connections and task execution, standing out against industry leaders. Integrately is a solution for effective tool integration and task automation, boasting more than 20 million automations for more than 1,200 apps according to their website. This diversity of ready-made workflows will let you link various software, facilitating seamless workflow integration across your entire digital toolkit. And for a better navigation experience, this alternative organizes your dashboard into project management and website builder sections. Moreover, the platform’s most prominent feature, Smart Connect, allows for effortless linking of apps without any manual intervention, saving time and eliminating the need for technical expertise. This makes it ideal for non-technical users. Compared to Zapier, Integrately has fewer app integrations and may not be as technologically sophisticated, potentially limiting complex automation flows. In certain reviews, users mention integration delays with Integrately due to non-compliant apps or tools. Despite this, they commend the developers for actively addressing and resolving these challenges. Integrately features Ready-made workflows Flow designer Pre-built connectors Big data processing Support team Pricing Integrately's free plan includes 100 tasks, a 15-minute update time, and five automations, without premium apps. The starter plan, priced at $29. 99, offers a 5-minute update time, 2,000 tasks, and 20 automations. How does Integrately compare to Zapier? Compared to Zapier, Integrately is not as sophisticated. However, it remains a good option for companies that don’t require complex automation flows. Tool Zapier Integrately Best feature User-friendly interface Smart Connect feature Best for industry Businesses of all sizes Small businesses, startups Limitations Cost and support Limited adaptability and diversity Free plan/Trial Free plan 14-day free trial Pricing Starting from $29. 99/month Starting from $29. 99/month Customer service 24/5 live chat support 24/5 live chat support 2. Make Pricing: Paid plans start at $10. 59/month, free plan Best feature: User-friendly interface Make (formerly Integromat) has evolved into a powerful all-in-one automation platform, offering an affordable, yet powerful alternative to Zapier. With seamless integration capabilities between applications and a no-code graphic interface for data transformation, Make caters to diverse companies, from startups to large corporations. Moreover, this option offers an easy-to-use visual editor that guides each step, ensuring clarity and understanding for intuitive design. The template wizard will also let you initiate your first automation by leveraging pre-designed workflow templates, ensuring a swift setup within minutes. The platform provides a wide array of features, more than 2,000 apps, and 7,000 ready flows for versatile automation. While it is simple for beginners at automation, it offers more advanced capabilities, such as HTTP and JSON modules. Lastly, the platform offers efficient integration with email automation platforms like Moosend, allowing the creation of automated email sequences to boost your sales. Make features Template wizard User-friendly visual editor Pre-built and custom connectors Flow designer Routing And Orchestration The ability to integrate with any API Pricing This alternative to Zapier offers a free plan with no coding requirements, including 1,000 operations and compatibility with over 12,000 apps. The Core plan is available for $10. 59 per month, providing 10,000 operations and access to the Make API. How does Make compare to Zapier? Make stands out in the automation arena for being a budget- and user-friendly platform. With generous operation limits and a wide range of features, it's perfect for businesses aiming to maximize automation without straining their budget. Tool Zapier Make Best feature User-friendly interface Simple user interface Best for industry Businesses of all sizes Small businesses, startups Limitations Cost and support Steep learning curve Free plan/Trial Free plan Free plan Pricing Starting from $29. 99/month Starting from $10. 59/month Customer service 24/5 live chat support Limited support 3. n8n Pricing: Paid plans start at $20/month, 14-day free trial Best feature: Flexible integration options n8n provides a sophisticated and extendable workflow automation platform, addressing users with advanced technical skills seeking more complex workflows. Unlike the web-based version, the desktop n8n option is easier to use, even for individuals with minimal technical expertise. With the platform’s flexible integration options, you can create your integrations using webhooks and APIs, making n8n the preferred choice if you have specific app requirements. Their intuitive node-centered interface lets you easily connect and configure nodes to automate repetitive tasks, process data, and integrate with various apps. This Zapier alternative also allows you to self-host your instances—individual installations or copies of software—enabling you to have increased control over the security and privacy of your data. However, it requires some technical expertise for setup and maintenance. The platform's visual interface simplifies the process of debugging and troubleshooting, making it easy to identify and fix issues in your workflows. n8n features Visual workflow editor Conditional logic and branching Multi-trigger workflows Self-hosting Built-in error handling & debugging Encrypted credential store Pricing Depending on your needs, n8n offers 3 pricing plans along with a 14-day free trial. The paid plans start from $20 per month. How does n8n compare to Zapier? Zapier uses a subscription model, charging a monthly fee based on tasks or workflows. In contrast, n8n offers an open-source self-hosted option or a paid cloud alternative, giving flexibility and cost advantages based on individual needs. Tool Zapier n8n Best feature User-friendly interface Flexible integration options Best for industry Businesses of all sizes Small businesses, startups, larger enterprises with tech teams Limitations Cost and support Limited support and instructional resources Free plan/Trial Free plan Free plan Pricing Starting from $29. 99/month Starting from $20/month Customer service 24/5 live chat support Forum support 4. Outfunnel Pricing: Paid plans start at $29/month, 14-day free trial Best feature: CRM automation Outfunnel is another great option you can consider, catering to marketing needs as a dedicated marketing automation tool. It creates deep data connections between various marketing tools and customer relationship management systems (CRMs). For example, it supports the creation and monitoring of email campaigns linked to CRM contacts, automatically initiating follow-ups based on customer behavior. While not flashy, Outfunnel proves highly useful in promoting collaboration and consistent data flow across departments and sales pipelines between Salesforce and marketing teams, potentially driving revenue growth. In addition, its strong lead-scoring features let users rank leads using marketing engagement data. The platform can also accommodate increased workload or usage as needed. Lastly, Outfunnel's analytics feature enables companies to measure success easily, understand audience engagement, and make informed decisions with intuitive reporting. Outfunnel features Contact syncing Engagement syncing Lead scoring Web visitor tracking Analytics insights Email campaign automation with CRM sync Outfunnel pricing You can try Outfunnel for free for 14 days. Then, the basic plan starts at $29 per month. How does Outfunnel compare to Zapier? Although it’s not as broad as Zapier, it is great for sales and marketing synergy. It's more specialized, allowing businesses with extended sales cycles and dedicated sales teams to thrive. Tool Zapier Outfunnel Best feature User-friendly interface CRM automation and marketing focused Best for industry Businesses of all sizes Small to mid-sized businesses and startups Limitations Cost and support Limited number of integrations Free plan/Trial Free plan 14-day free trial Pricing Starting from $29. 99/month Starting from $29/month Customer service 24/5 live chat support Mostly email & chat 5. IFTTT Pricing: Paid plans start at $3. 49/month, limited free plan Best feature: Mobile platform IFTTT (an acronym for If This Then That) is a user-friendly web service platform automating digital processes and devices through Applets or workflows. This alternative to Zapier excels in simplicity, particularly in home automation. It also serves businesses by integrating apps and enhancing processes. In a nutshell, IFTTT is a connectivity standard and low-code solution that allows you to automate tedious and repetitive tasks. It enables you to receive alerts triggered by specific events. For example, you can use IFTTT to post blog or social media posts across different platforms or create Asana tasks based on your emails. Unlike other Zapier-like apps, this solution lets you make workflows on your phone. It’s also very user-friendly and easy, even for those who have no technical background. IFTTT features A mobile version Unlimited applets Appliance integration capability Multi-step, multi-trigger applets Pricing IFTTT stands out with its budget-friendly plans. The free plan includes limited applets with unlimited runs, while the Pro and Pro+ plans at $3. 49 and $14. 99 per month provide extra features. How does IFTTT compare to Zapier? IFTTT is budget-friendly and great for personal use but struggles with complex applets and advanced workflows. In contrast, Zapier excels in complex zap creation and is better suited for companies with more complex automation needs. Tool Zapier IFTTT Best feature User-friendly interface Mobile platform and smart home device integrations Best for industry Businesses of all sizes Small businesses and individuals Limitations Cost and support More challenging custom applet creation and limited app integrations Free plan/Trial Free plan Limited free plan Pricing Starting from $29. 99/month Starting from $3. 49/month Customer service 24/5 live chat support Limited support 6. Tray. ai Pricing: Available upon request Best feature: Streamlining extensive data automation Tray. ai is a high-level Zapier alternative, offering more advanced capabilities beyond typical integration tools. As an AI-powered iPaaS (Integration Platform as a Service), it accelerates integration time and replaces the need for multiple tools. With over 700 app connectors, Tray. ai enables seamless workflow creation for diverse business tasks, emphasizing security and data connectivity. Its drag-and-drop builder with its visual flow ensures easy construction of complex, reliable flows for various applications. Tray. ai is ideal for enterprises aiming for scalability and efficient data transformation. Tray. ai features Real-time integration Pre-built and custom connectors Scalability Data security Orchestration Pricing Tray. ai's pricing is customized to meet individual customer needs. So, to figure out the cost, you need to request a quote. How does Tray. ai compare to Zapier? Tray. ai is a powerful automation platform built for large-scale, enterprise-level automation. However, it's essential to note that the platform, as reported by users, has a higher price point and a steeper learning curve that might present challenges for small businesses or those with simpler automation needs. Tool Zapier Tray. ai Best feature User-friendly interface Streamlining extensive data automation Best for industry Businesses of all sizes Mid-sized businesses and large businesses Limitations Cost and support Not suitable for smaller businesses Free plan/Trial Free plan N/A Pricing Starting from $29. 99/month Available upon request Customer service 24/5 live chat support Limited support 7. Zoho Flow Pricing: Paid plans start at about $31. 40/month, 15-day free trial Best feature: Distinct Zoho language with adaptable workflows Zoho Flow, part of the Zoho Suite, seamlessly automates business workflows by connecting cloud applications without coding. It provides an intuitive platform for creating smart integrations and setting triggers and actions. With this Zapier alternative, teams can collaborate efficiently, maintaining a centralized log for tracking history. The online builder also simplifies setup, providing a unified dashboard for monitoring and collaboration on shared workflows. Zoho's unique programming language sets it apart, enabling users to customize applications within its ecosystem based on their needs while easily resolving any challenges. Zoho Flow features Activity dashboard Zoho coding language AI and machine learning Data integration Configurable workflow Pricing Zoho Flow offers a 15-day free plan with access to advanced features. Paid plans start from approximately $31. 40 per month. How does Zoho Flow compare to Zapier? Zoho Flow offers a budget-friendly alternative to Zapier, excelling in native integration with other Zoho applications. Despite its cost-effectiveness, some users note limitations in available integrations and slower connections at times. Tool Zapier Zoho Flow Best feature User-friendly interface Distinct Zoho language with adaptable workflow Best for industry Businesses of all sizes All-size businesses Limitations Cost and support Steep learning curve Free plan/Trial Free plan 15-day free trial Pricing Starting from $29. 99/month Starting from $31. 40/month Customer service 24/5 live chat support Email and phone support 8. Pabbly Connect Pricing: Paid plans start at $19/month, free plan Best feature: Infinite tasks and triggers Pabbly Connect can streamline automation and integration for small and large businesses. As one of the best Zapier alternatives out there, this platform facilitates smooth data transfer between various services and apps triggered by specific actions or events. Pabbly Connect also supports multi-step automation. The range of supported applications encompasses CRM, marketing, social media, eCommerce, payments, collaboration tools, data storage, and beyond. Some of these include G-suite, Moosend, Zendesk, PayPal, and much more. Signing up for a paid subscription will also give you access to JavaScript and Python modules, as well as auto re-executions. Pabbly Connect features Data connectors Multi-step workflows Configurable workflow Multiple data sources Pricing Pabbly offers an affordable lifetime payment model, but you must commit upfront, limiting the ability to explore before purchase. How does Pabbly Connect compare to Zapier? Choosing Pabbly Connect is a budget-friendly solution, steering clear of the hefty costs associated with other automation tools. Tool Zapier Pabbly Connect Best feature User-friendly interface Infinite tasks and triggers Best for industry Businesses of all sizes E-commerce Limitations Cost and support Potentially time-consuming troubleshooting Free plan/Trial Free plan Yes Pricing Starting from $29. 99/month Starting from $19/month Customer service 24/5 live chat support No live chat support, large community support 9. Microsoft Power Automate Pricing: Paid plans start at $15/user/month, 30-day free trial Best feature: Robotic Process Automation (RPA) Microsoft Power Automate is Microsoft's response to automation demands. This powerful automation platform, catering to enterprise-level needs, seamlessly combines digital, robotic, and business process automation with a layer of AI. With it, you can manage more complex workflows that vary their actions using logic instead of repeating the same actions every time. The desktop robotic process automation (RPA) feature will allow you to automate legacy systems and accelerate your development. Moreover, users can easily automate in Excel, OneDrive, or Teams without switching apps. This way you can create, manage, and share processes across your organization seamlessly. Microsoft Power Automate features Robotic Process Automation (RPA) Interoperation with Microsoft 365 AI-assisted development Configurable workflows Pricing Power Automate starts at $15 per user per month, offering 5,000 AI builder credits. How does Microsoft Power Automate compare to Zapier? Although the learning curve might be steep, especially for non-Microsoft users, Microsoft Power Automate stands out for seamless integration within the Microsoft ecosystem, catering to enterprises that already use MS products. Tool Zapier Microsoft Power Automate Best feature User-friendly interface Infinite tasks and triggers Best for industry Businesses of all sizes E-commerce Limitations Cost and support Potentially time-consuming troubleshooting Free plan/Trial Free plan Yes Pricing Starting from $29. 99/month Starting from $15/month Customer service 24/5 live chat support No live chat support, large community support 10. Workato Pricing: Available upon request Best feature: Workbots for Slack and Microsoft Teams Workato combines both iPaaS technology and robotic process automation, which interacts with software and systems hosted on-premises. This way, users can integrate apps and automate workflows across organizations. The platform’s workflow builder excels in crafting automated sequences for diverse company sectors. Since it’s tailored for enterprise-grade connections, it ensures utmost security. To save you time, Workato offers pre-made recipes. It also integrates with 1,000 apps and services, including Salesforce, Oracle, and Zendesk. Workato features Workbots for Slack and Microsoft Teams Bot customization Pre-built smart connectors Secure connectivity Ready-to-use community recipes Pricing Rates are customized based on client specifications. How does Workato compare to Zapier? Given that the platform offers developed solutions for various company and enterprise functions, such as HR, sales, customer support, IT, and other departments, Workato is a solid alternative to Zapier for enterprises. Tool Zapier Workato Best feature User-friendly interface Limitless use cases Best for industry Businesses of all sizes Enterprises Limitations Cost and support Not suitable for individuals, startups and small businesses Free plan/Trial Free plan N/A Pricing Starting from $29. 99/month Available upon request Customer service 24/5 live chat support Community and customer support 11. HubSpot Operations Hub Pricing: Paid plans start at $20/month, limited free plan available Best feature: Data and contact sync across cloud applications HubSpot Operations Hub optimizes HubSpot CRM, streamlines data, automates processes, and unifies customer information. Users can adjust sync direction, apply filters, and designate a central database app. They can also use the tool’s insights to identify bottlenecks, measure efficiency, and make data-driven decisions. HubSpot’s programmable automation will allow you to code custom actions for your business and create your custom integrations. You can also trigger actions from Slack, Zoom, or Asana from within your workflows to keep everything organized. Lastly, data collection is streamlined through the platform’s user-friendly collection tools and advanced calculations. HubSpot Operations Hub features Bidirectional synchronization Programmable automation Eliminate import/export needs Pricing Operations Hub pricing offers three tiers, starting at $20/month. For more features, the Professional plan costs $800/month for 1 seat. How does HubSpot Operations Hub compare to Zapier? You can choose HubSpot for marketing and CRM automation, Zapier for versatile app automation, or combine both for powerful business synergy. Tool Zapier HubSpot Operations Hub Best feature User-friendly interface Data sync Best for industry Businesses of all sizes Enterprises Limitations Cost and support Cost and steep learning curve Free plan/Trial Free plan 14-day free trial Pricing Starting from $29. 99/month Starting from $20/month Customer service 24/5 live chat support Live chat and support 12. Keragon Pricing: Available upon request Best feature: HIPAA-compliant automations Keragon is a healthcare-focused alternative to Zapier, designed specifically for automating workflows while maintaining full HIPAA compliance. Unlike general-purpose automation tools, Keragon specializes in integrating healthcare software and supporting complex processes such as patient communication, appointment scheduling, and billing. With an intuitive, no-code platform, Keragon empowers clinics, hospitals, and healthcare SaaS providers to streamline operations, reduce manual tasks, and ensure data security. Whether you’re connecting EHR/EMR systems like Athenahealth or leveraging patient management tools like Healthie, Keragon offers robust, healthcare-specific integrations tailored to your needs. Keragon features HIPAA-compliant automation Healthcare-specific integrations No-code workflow builder Customizable workflow options Workflow performance insights Intuitive user interface Robust data security Pricing Rates are tailored to customers' specifications and needs. How does Keragon compare to Zapier? Keragon offers fewer app integrations but focuses exclusively on healthcare-specific workflows. While it may not support as many general-purpose tools, its specialized approach simplifies complex healthcare automations while maintaining HIPAA compliance, making it an ideal choice for clinics, hospitals, and healthcare SaaS providers. Tool Zapier Keragon Best feature User-friendly interface HIPAA-compliant automations Best for industry Businesses of all sizes Healthcare sectors Limitations Cost and support Fewer app integrations Free plan/Trial Free plan 14-day free trial Pricing Starting from $29. 99/month N/A Customer service 24/5 live chat support Quick response times Looking for a Zapier Alternative? Every business has unique workflow automation and integration requirements. So, choosing the right tool is crucial to streamline your operations effectively. If Zapier isn’t working out for you anymore, explore its best alternatives to address your company-specific automation needs. Check out their budget-friendly features, advanced capabilities, sales-focused tools, and enterprise solutions to get your workflows back on track. Interested in learning more about marketing automation? Check out our beginner’s guide and the best marketing automation tools you can use. --- ### 10+ Best Email Marketing Courses [2025] - Published: 2024-03-15 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-courses/ - Categories: Email Marketing - Levels: Beginner Whether you're a novice or an experienced marketer, enrolling in email marketing courses is one of the most effective ways to expand your knowledge and skills. We've curated some of the best free and paid courses to help you hone your digital marketing skills. Whether you're looking to boost your brand awareness, improve lead generation, build stronger connections with your audience, or drive more sales, there's something for you. Free Email Marketing Courses Free email courses are a good starting point if you want to test the waters of this digital marketing approach without making a big commitment from the get-go. 1. Moosend eCommerce Email Marketing Course Best for: Beginners in digital marketing, small businesses, eCommerce store owners If you own a brick-and-mortar business and want to explore email marketing, Moosend’s eCommerce Email Marketing course is the place to start. This free course is ideal for you if you seek step-by-step tutorials covering everything from building a website and setting up an eCommerce store to learning how to promote it through marketing channels like social media and email. This basic course has 7 lessons and lasts for a bit less than an hour. The presenter is Sophie Krokida, a professional product marketing copywriter. Since Moosend is an email marketing platform geared towards eCommerce businesses, the presenter will also show you how to set up your account and connect it with your new e-shop. Moreover, you’ll learn how to craft your first exit-intent subscription form to collect email addresses and build your email list. Finally, the presenter will help you create your first email newsletter to kickstart your new digital marketing strategy. After completion, you’ll be ready to use email marketing to promote your business and build stronger relationships with your customers. Pros Created by an industry expert Designed for beginners in eCommerce and email marketing Flexible learning Free lifetime access Cons It’s not a certification course No mentorship or community is available Further Reading to Complement this Course Ecommerce Email Marketing: The Ultimate Beginner’s Guide How To Build An Email List: 14 Proven Tactics What Is Email Automation? Beginner’s Guide Explore Moosend 2. HubSpot Academy Email Marketing Course Best for: Beginner or intermediate-level students who want to expand their knowledge If you want to learn the ins and outs of email marketing, from strategy fundamentals to A/B testing, then the HubSpot Academy Email Marketing course may be a great fit for you. This overarching course has 9 lessons in 31 videos with an overview of each one. The presenter is an Associate Inbound Professor at HubSpot Academy, Christine Lee. When you finish the course, you'll have a more in-depth understanding of personalization and email automation. This online course also dives into email copywriting and email design to help you create your campaigns. Lastly, it shows you how to analyze important email metrics, which is an essential skill of every successful marketer. Lastly, you’ll get a certificate to include in your resume or email signature. Pros Comprehensive curriculum Course certification Actionable tips and strategies Further resources available upon signing up Cons Possibly challenging for complete beginners No community 3. Simplilearn Advanced Email Marketing Best for: Digital marketing professionals, business owners, and other intermediate and advanced learners If you are a somewhat experienced email marketer and you want to up your email marketing game, then the Simplilearn Advanced Email Marketing Course is for you. This resource contains 10 self-paced video lessons, each containing key takeaways and a knowledge check. Bear in mind, though, that the prerequisite for this course is that you have basic experience with: Developing an email campaign The structure of a newsletter Working with an email service provider Measuring the results of an email campaign The presenter is Mat Bailey, a digital marketing instructor whose curriculum is used at universities like Duke, Rutgers, Purdue, and others. After finishing the course, you'll be able to grow your business using email marketing tools and platforms. Moreover, you’ll manage to plan and create effective email campaigns, automate, schedule, and analyze their results. Pros Free advanced course Certification In-depth knowledge of the topic Cons Limited course access (90 days) No community available 4. Email Marketing: How to Build an Effective Strategy for Your Company via Skillshare Best for: Students of all levels This Skillshare course is great for learning email marketing principles or giving yourself a quick refresher. However, to access it you need to sign up for Skillshare’s 30-day free trial using a credit card. This online course will help you create a successful email campaign or launch strategy. The teacher is the founder and creative director of NGNG Marketing Agency, Brooke Milo. The duration of the course is 35 minutes split into 8 bite-sized lessons, and at the end, you’ll get 2 projects to work on. Among others, you’ll learn how to set your campaign goals, create an email marketing calendar and timeline, and develop creative briefs that guide your email execution. Pros Bite-sized lessons for quick immersion Extra resources and worksheets are available Discussion Board to share experiences Cons Accessible only for 30 days No certification 5. Build an Email List: Email Marketing Strategies to Build and Grow Your Audience via Skillshare Best for: All learning levels, especially beginners This hour-long online course will give you 26 bite-sized lessons and eight projects to work on. The teacher is Lauren Lbik, a digital creator who has grown her social media channels, like YouTube and Pinterest, and her email list to more than 100,000 followers and subscribers. In her course, you’ll learn how to build an email list from scratch by making signup forms and landing pages. Moreover, you’ll find out how to set up a welcome series, check important metrics, experiment, and enhance conversion rates. Finally, after its completion, you’ll be able to organize your list and boost delivery using segmentation rules and tags. Pros First-hand experience with the topic Additional resources available The instructor is very organized and concise Cons Accessible only for 30 days through Skillshare’s trial May not be as in-depth as other courses No certification 6. Email Marketing: Drip Campaigns (2019) via LinkedIn Learning Best for: Students of all levels In this LinkedIn Learning course, you’ll learn everything you need to know about drip email campaigns, from building your sales funnel to measuring your performance. However, the focus is on helping you retarget and re-engage your customers. The lessons will take 47 minutes to complete. They are short, organized, and easy to digest. To access them, though, you need to sign up for LinkedIn Learning’s 30-day trial. The instructor is Sam Dey, a successful business owner and marketer, so you’ll be getting hands-on knowledge from an industry expert. At the end of the course, you’ll get a free certificate. For lifetime access you can also purchase the course. Pros Experienced instructor Certificate of completion Access on tablet and phone Cons Limited access to the course (30 days) Possibly outdated 7. Email and Newsletter Marketing Foundations via LinkedIn Learning Best for: Novice email marketers This email marketing course, also on LinkedIn Learning, covers everything you need to know about email marketing. With 71,715 learners and a 4. 7 rating based on feedback from 1,233 reviewers, you can't go wrong if you choose this course to start honing your email marketing skills. By the end, you’ll learn to drive traffic to your website, engage your subscribers, and use email marketing campaigns as an effective tool to grow your business. The instructor is Megan Adams, a social media strategist and viral marketer with over 500k course learners on LinkedIn Learning. All the lessons are categorized into 5 separate modules. After each one, there's a quiz you can take. Upon completing the online course, you'll also receive a certificate. Pros High-rated online course Quizzes to test your new knowledge Continuing education units are available Cons Limited 30-day access 8. Master Email Deliverability in 2019 via Udemy Best for: Email marketers, Startups, SMBs, bloggers, entrepreneurs In this free course, you’ll learn tips and tricks from a serial entrepreneur, marketer, and business owner, Martin Vong, on how to improve your email deliverability and your return on investment (ROI). It will take you 56 mins to complete this tutorial, split into 8 sections. Some of the things you’ll learn include what is email deliverability, how spam filters work, what are spam traps, how to maintain email list hygiene, and best practices on how to write good emails for your target audience. The only requirement to attend the course is to be an email marketer or use email as part of your job or business. Pros Experienced instructor Very beginner-friendly Easy-to-digest content Cons No available knowledge checks No free course certification (available only on paid courses) Not as actionable as other courses Limited access 9. Complete Guide to Email Marketing & Email Copywriting 2024 via Udemy Best for: Beginners and Mailchimp users This content marketing course emphasizes email copywriting over other email marketing aspects. Among others, you’ll learn how to build and maintain a successful email list of engaged subscribers who turn into customers. Also, you’ll be taught how to write compelling email copy to increase your open rates and conversions. Lastly, you’ll see how to create beautiful and professional email designs that reflect your brand. The total length of the course is a bit over 2 hours and has 10 sections. There is a knowledge quiz after every section, and you’ll receive a certificate upon completion if you finish it within the 7-day free trial period. The instructor is Tomas Moravek, an SEO and meta-advertising marketing expert. He has helped over 900,000 Udemy students learn modern digital marketing skills since 2018. Pros Downloadable resources Access on mobile and TV Certificate of completion Cons Limited access (7 days through Udemy’s trial) 10. Mailchimp Academy Email Marketing Certification Best for: Beginner and intermediate Mailchimp users Email marketing courses in Mailchimp Academy are free, but to access them you need to sign up for a free account and then join the Mailchimp & Co membership program. The topics you can find courses on Mailchimp Academy include: Email marketing in general Creating email campaigns Email A/B testing Email design templates Sending & delivering emails Measuring email performance, and more. Users can also get certifications by completing short tests. After you pass the courses, the Academy will award you with a virtual badge, which you can show to your clients. Pros Certification and badges available A variety of topics covered Cons Geared towards Mailchimp users Features only Maichimp’s software Paid Email Marketing Courses If you've completed the free courses and want more in-depth content, additional resources, support, and certification, you should consider a paid course. Below, you'll find some of the best-paid courses on the market. 11. Digital Marketer Email Marketing Mastery Best for: Intermediate-level learners, business owners, and professionals who want to enhance their email marketing skills Pricing: $495 This paid email marketing course focuses on how to build and implement successful email marketing campaigns. Here, you will gain insights into what works and what doesn't from the world's most successful email marketers. More specifically, you’ll learn how to effectively use email marketing tools and platforms, build your email list, and create an email strategy from scratch to engage and convert your target audience. The course consists of 10 core modules with a final exam at the end. It’ll take you around 6 hours total to complete it, but you can do so at your own pace. If you do well on the test, you'll get a badge that shows you're a Certified Email Marketing Specialist. The instructors are accomplished experts in the field of digital marketing, such as Alex Cattoni, Dave Albano, and others. Pros Certification and badge World-renowned experts Allows exam retake up to 2 times You can retake the class for free Cons No community No opportunity to ask questions 12. Chase Dimond Ecommerce Email Marketer Best for: Beginner and intermediate-level eCommerce business or agency owners Pricing: $749 or two payments of $400 If you are in the eCommerce business and want to learn from a person who is committed to email marketing, then this course is for you. Chase Dimond developed a 7-figure email marketing agency and in this course, he hopes to help you 2x, 5x, or 10x your email revenue. Moreover, the instructor has built a name in the email marketing industry, and his course reviews and recommendations are very positive. The duration of the course is 4 hours and 30 mins. It’s split into 6 sections, but you can follow through at your own pace. The course covers the following topics: Klaviyo account setup Email collection via signup forms (3 different types) Core email flows (11 different flows) Core email campaigns (12 different campaigns) List segmentation (year-round + BFCM specific) Best practices + helpful tips (such as A/B Testing) You can also view and ask questions within the course. Pros Interactive Practical approach Flexible learning Cons Features only Klaviyo No exam or certification 13. 10x Emails by CopyHackers Best for: Advanced learners who have already mastered the technical aspects of email marketing and have an email list Pricing: $997 or 12 monthly payments of $97 This course focuses exclusively on the science behind targeted email marketing and conversion-focused email copywriting. This makes it a great option for SaaS company owners or marketers within the industry. There are 4 modules, each containing 20 bite-sized videos (under 5 minutes), focusing on strategy planning and execution. It's also supported by cheat sheets, worksheets, and templates. The course teaches email planning and optimization with research data and advanced copywriting for conversions. After each module, there's a quiz where you need to score over 85% to receive a completion badge. The instructor is Joana Wiebe, founder of Copyhackers. Pros Highly specific Private Facebook group Lifetime access Distinguished instructor Cons No interaction with or support by the course creator is available Mostly geared towards SaaS Expensive 14. Email Marketing Fundamentals by CXL Best for: Beginner to intermediate learners within any industry Pricing: $299 or you can sign up for an annual CXL membership for $289/monthly CXL is a well-known leader in digital marketing, offering some of the best online marketing lessons out there. Their course on email marketing fundamentals is no exception. If you want to learn from the best in the industry—this is your chance. In this course, you will learn: email marketing best practices to improve your copy and design copywriting tips to boost your conversions how to grow your email list and revenue email data analysis to increase your campaign relevance The duration is 2 hours and 36 minutes, split into 15 lessons with 170+ slides. Upon completion, you'll be awarded the CXL Email Marketing Certificate, providing you with credentials to enhance your LinkedIn profile. The instructor is Jessica Best, VP of Data-Driven Marketing at Barkley. Pros Roadmapping and progress tracking Exclusive community Actionable tips English subtitles are available Cons More general knowledge Expensive Becoming An Email Marketing Expert To get started with email marketing, you can enroll in a free course and then use the knowledge to build your first email list. If you want more in-depth knowledge and additional materials, you can always opt for paid lessons. Before you pay for a course, you can also check out marketing blogs like Moosend’s, covering everything from email list building to newsletter design. After you get the know-how, the best way to implement what you learned is to sign up for an email marketing account. Lastly, you can also supercharge your knowledge with easy-to-follow webinars on email marketing and marketing automation, attend events, and check tutorials. Frequently Asked Questions (FAQs) Here are answers to some common questions on email marketing. 1. What qualifications do you need for email marketing? None. Your success in email marketing doesn’t depend on formal education, certificates, or qualifications. Apart from mastering the technical aspects, email marketing is all about understanding your subscribers, connecting with them, raising awareness of your brand, and offering them something they value. 2. How do I get started in email marketing? The internet is packed with free and paid resources. You can visit blogs specializing in all things email marketing, take free or paid courses, watch webinars, and tutorials, or read books on specific topics. 3. How fast can I learn email marketing? It depends on your experience, skills, and level of commitment. That said, the consensus is that it might take a couple of weeks to get the hang of the basics of email marketing. However, mastering more advanced strategies may require a few months of learning, practicing, and testing. --- ### Email Marketing for Travel Agencies: An All-In-One Guide [2025] > Learn all things email marketing and pivot your travel agency by delivering campaigns that make subscribers book their next trip. - Published: 2024-03-13 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-travel-agencies/ - Categories: Email Marketing - Levels: Beginner After a steep drop during the pandemic, the tourist industry is finally seeing an upheaval in bookings and requests. With normalcy restored and travel restrictions lifted, people are willing to travel more and explore new places. To capitalize on this trend, travel agencies use innovative digital marketing tactics to nurture existing customers and attract new ones. One of their top priorities is email marketing, as it’s cost-effective and helps businesses send targeted messages when leveraging its personalization and automation capabilities. In this guide, you’ll learn everything about email marketing for travel agencies, from building a strategy to creating attractive emails that make a great impression. Plus, you’ll find some of the most converting email types for your industry. Benefits of Email Marketing for Travel Agencies What are the key advantages of including email campaigns to your marketing initiatives? In brief, creating emails relevant to your target audience can help you: Attract more visitors to your website and convert them into customers Boost your annual and seasonal ROI by sending campaigns with unique travel destinations Retain existing customers through loyalty and VIP programs Run referral programs to boost brand awareness through word-of-mouth To reap each of those benefits, you need to craft campaigns with different content based on the intent. So, determine what you’d like to achieve to create emails that serve your marketing goals. Top Email Types for the Travel Industry Here are some popular email types sent by travel agents and businesses for different purposes: Welcome email This is the first email new subscribers receive when they join your email list. Welcome emails receive a high open rate, reaching up to 57. 8%, making them a must-have tool for your travel agency. Many brands make good use of the popularity of those emails and include incentives to shield the first deals. For example, you could inform them about exclusive offers or share a limited-time discount code. Want to see an example? This email by Lonely Planet checks all the boxes. Subject line: Welcome to Lonely Planet Confirmational email This is a transactional email type triggered when customers or prospects complete a specific action, such as booking or payment. These emails usually receive a high open rate as users want to ensure their action is complete. Apart from confirming a finished process, you can use these emails to share more information with your audience about what to expect next. For example, if they’ve booked a trip, send a follow-up with valuable information, such as how to check-in. Look at this reservation confirmation by Airbnb, including key details about the booking arrival time, location, and the host’s contact info. Promotional email If you want to boost your sales or promote new services and travel experiences to your audience, you can leverage your email marketing channel. Highlight the benefits of your offers or explain how they can claim your discounts and coupons to increase conversions. You can also run seasonal sales, for example, on Black Friday or Valentine’s Day, to boost your revenue and personalize your offers for more profitable campaigns. Here’s how Fort Myers promoted their free pass to existing and potential customers: Subject line: Introducing Our Brand New Savings Pass! Thank you email If you want to share your gratitude with loyal or VIP customers and secure high retention, it’s wise to send thank you emails when you see fit throughout their customer journey. Moreover, you can combine these email newsletters with incentives like discounts to enhance loyalty and conversions at once. Check out how Away approached this tactic sharing an exclusive gift as part of a thank you email: Re-engagement email Another travel agency email type that can work miracles for your brand is re-engagement emails. Once you spot that certain subscribers start to disconnect from your business, send them relevant campaigns to win them back. Choose the right email content based on the segment you’re targeting. Then, create an automated workflow to send a series of campaigns to maximize the likelihood of grabbing the subscribers’ attention. Here’s an email campaign by Tripadvisor with valuable information about San Diego for subscribers who’ve searched relevant pages recently: How To Create an Email Strategy for Your Travel Agency Let's see how you can build successful email marketing campaigns for your travel agency step by step. Before you kick off, though, make sure to set up clear goals and track them diligently as this channel grows. 1. Choose your email marketing software If you want to take travel email marketing seriously, it’s best to get an email marketing service like Moosend or MailChimp to manage all tasks in one place. You’ll access a wide range of tools to build your audience, craft amazing campaigns with premade assets, and automate certain processes, such as sending booking confirmation emails. Check out the features you should look for in an email marketing solution to find the best one for your travel business: Before purchasing a platform, ensure that you can integrate it with other tools, such as your CRM solution without extra costs and request a free trial to test its efficiency. Plus, it’s wise to choose a service that is popular in your niche as they’re more likely to have assets that suit you. For example, Moosend offers premade customizable templates for travel agencies, like this one: Sign up for an account today and tweak them based on your brand needs. Start for free 2. Build an email list To start mailing your customers and prospects, you first need to collect their email addresses and get their opt-in, the permission to contact them. Here are some main tactics to grow your audience: Sign-up forms: Add them to your website in the form of pop-ups or sidebars to convert your visitors. Landing pages: Direct visitors with a specific intent to a landing page with a dedicated call-to-action to increase conversions. Lead magnets: Share ebooks, guides, and similar content marketing resources in exchange for email addresses. Social media posts: Invite your social followers to your email channel, mentioning the benefits of joining your email list. Contests: Run a giveaway contest or offer a discount to collect new email addresses. To encourage customers and prospects to share their personal information with you, explain the benefits they’ll reap if they join your email list, from learning about offers to receiving travel advice. The better the incentive, the higher the conversion rates. Look at this static website sign-up form by Lastminute to get inspired, including the privacy policy: 3. Create your newsletter Let’s move to the creative part; crafting your email campaign. You can pick a ready-made email template with an outline that will get your message across with distinction. Or, you can use the email editor of your service to create your own email design from scratch. With platforms like Moosend, you can do it the drag-and-drop way. For example, here’s a premade template for travel businesses with a layout that lets all different email parts shine: Get it! Use high-quality images of travel destinations and tourists in action to make your newsletter more vivid. You can also add GIFs and videos if you want it to be more interactive. As for the email copy, form clear messages based on your campaign goal and add important keywords in the headlines to grasp your readers’ attention faster. Plus, remember that CTA buttons should stand out from the rest of the text, written in actionable language to drive higher click-through rates. It’s also important to add an email footer with key details about your travel agency, such as contact information. Including a preference center and an unsubscribe link will allow your audience to choose what they want to receive from you and opt out if they’re not happy with your emails. Check out this beautiful email example by South Dakota and use it as a reference: Subject line: Less Dreaming, More Scheming 4. Segment your audience Personalized marketing is linked with better results in terms of customer satisfaction and retention. To craft personalized emails and make your current and prospective customers feel valued, you can use email segmentation. Briefly, you can divide your email list into different segments based on shared characteristics such as location, gender, age, and booking history. Adjust your copy and images to send targeted messages to each segment and maximize your conversions. Source You can also combine this tactic with tagging and custom fields to add your recipient’s name in the subject line or inside the email to make it even more personal. 5. Analyze your metrics Finally, after sending your first campaigns, you should check important metrics regularly to get a better understanding of your email performance. Here are the top email metrics to keep in mind: Open rates Click-through rates Conversion rates Unsubscribes Deliverability rate Spam complaints Track them regularly to improve your email campaigns and keep subscribers engaged. Plus, you can integrate your platform with a tool like Google Analytics to dive deeper into certain data. Quick Tips for Successful Email Campaigns Read these short and easy-to-do practices to build emails that will appeal to tourists and travelers: Write an attractive subject line Consider how many emails land in a subscriber’s box daily. To make your email pop out, you need an email subject line that will outstand the competition. It should be within 30 to 50 characters and in line with the email content. You can also use relevant emojis to add a splash of color. Get inspired by these subject lines by travel companies and agencies and customize them based on your needs: Where to go in Europe in 2024 Is Las Vegas Still on Your Mind? There’s still time to gift a getaway Is this the world's most sustainable city? Your lake vacay won’t book itself Trips to take just for the food Know What to Expect on Your Upcoming Trip If you want to ensure that your subject line makes an impression, you can also use a free subject line tester like Refine and find alternative suggestions suitable for your niche. Create a sense of urgency If you show your customers that your offers are scarce, time-bound, and unique, you motivate them to claim them faster. Using words and phrases like “now,” “limited time," and “a few days left” at prominent places such as headlines can make an impact. To visualize this urgency, you can also use a countdown timer inside your email. However, it’s important to use those tactics moderately, as you might add unwanted pressure to readers and push them away. For example, AllTrails started creating this feeling to the reader straight from the subject line. Plus, adding “Now" in the CTA button serves the same purpose. Subject line: Last chance: 200+ national park guides for half the price Set up drip campaign series Email marketing automation can take your travel agency email marketing strategy to the next level. You can schedule automated workflows to nudge your customers and prospects at distinct stages throughout their customer journey. For example, a travel business can benefit from a win-back email series, weather-based recommendations, welcome and post-purchase series. Many email marketing services like Moosend offer premade recipes to set them up effortlessly with a few tweaks. For instance, here’s a re-engagement weather-based automation recipe: Conduct AB Testing If you’re unsure about your email content but want to secure the best performance, you can run A/B testing. You can test two different variations of an email and see which performs best for your audience. This version will then be sent to most of your subscribers. So, what email parts can you test? Let’s see: Subject line Sender name Send time Email content Design Not all email services offer those options, so search for them carefully on their feature page if A/B testing is high on your priority. Leverage word-of-mouth No one can argue the power of word-of mouth marketing. To use it in your email campaigns, you can add testimonials and quotes from customers that have something nice to say about your travel agency. Plus, you can also run referral programs and give incentives to people who bring new customers to you. Here’s how Scott’s Cheap Flights (currently Going) informed subscribers about their referral program: Subject line: Win free Premium and $200 cash. Ensure mobile friendliness Most users open emails on their mobile devices, and it’s important to secure an optimal experience for them, too. Keep an eye out for email services with email templates that are suitable for smartphones. You can also follow a few practices beforehand to bring better results. For example, you can write short copy and add a few images to reduce scrolling time and help readers find useful information fast. Emails That Travel a Long Way Long story short, email marketing can work wonders for travel agencies and companies, that’s why it’s important to add it to your marketing tool list. It can give a great boost to your revenue at a low cost and contribute immensely to your brand awareness and customer retention efforts. So, sit down with your marketing team, define your email marketing goals, and set up your strategy step by step following this guide. And if you want an affordable email marketing solution which is trusted by travel agencies, sign up for a Moosend account today and check out how you can connect with travelers no matter where they are. --- ### 8 Benchmark Email Alternatives For 2025 > Looking for the best Benchmark Email alternatives to improve your email marketing efforts? Here are the top contenders. - Published: 2024-03-12 - Modified: 2025-05-22 - URL: https://moosend.com/blog/benchmark-email-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Benchmark Email is a popular email marketing service among businesses due to its easy-to-use email editor and straightforward functionality. However, if you want advanced features, robust marketing automation, and better email deliverability, you should explore other Benchmark Email alternative solutions. Today, we’ll look at the top competitors in case you’re switching from Benchmark or selecting a new email marketing solution for your business. Disclaimer: The information below is accurate as of April 2024. Best Benchmark Email Competitors: Comparison Table Benchmark Email is a modern and user-friendly email marketing solution with a decent feature set. Despite that, it has a few shortcomings that users note in their reviews of the service. The most notable ones are: low email deliverability rates the tool is pricey for what it offers the free plan is very limited Here’s a quick overview of the best alternative solutions. Price/month Free Plan/Trial Best Feature Benchmark Email $15/month Yes Easy-to-use email builder Moosend $9/month Yes (30-day free trial) Easy-to-implement marketing automation Mailchimp $20/month Yes (limited) Creative Assistant Brevo $9/month Yes SMS & WhatsApp campaigns MailerLite $10/month Yes Digital products selling GetResponse $19/month Yes Conversion funnels Constant Contact $12/month 60-day free trial Event management tools Campaign Monitor $9/month Yes (purely testing) Time zone sending ActiveCampaign $19/month Yes (14-day free trial) Advanced marketing automation Zoho Campaigns $6/month Yes (limited) Email scheduling tool Let’s see these email marketing services in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best feature: Easy-to-implement marketing automation Moosend is one of the top Benchmark Email alternatives offering advanced functionality, an intuitive interface and excellent email deliverability rates. Compared to Benchmark Email, Moosend has more affordable pricing that suits businesses of all sizes and scales as they grow. What’s more, the platform has a minimal learning curve, meaning that users can make the most out of it without much effort. Moosend has an intuitive drag-and-drop email builder that includes advanced features like eCommerce product blocks, countdown timers, and an AI Writer that speeds up email copy generation. What’s more, you get 90+ designer-made newsletter templates that are fully customizable and mobile responsive. The platform also shines with its automation options. It has a visual automation builder that lets you create sophisticated journeys using a variety of triggers, conditions, and actions that you won’t find in Benchmark. If you don’t want to spend too much time setting up automated workflows, you can use pre-built automation recipes like abandoned cart sequences, welcome emails, loyalty, and more. To manage your email list, Moosend provides various filters to segment your audience and create smaller groups for better targeting and conversions. You can also select a pre-built segment template, making your life easier. What’s also great is that you can easily maintain a healthy email list by setting up an automated process to clean your email list. For lead generation, Moosend provides customizable signup forms and landing pages. Last but not least, Moosend has a stellar customer support team that’s available 24/5. You can have answers to all your problems in just a few minutes. Moosend Features Unlimited email sending Intuitive drag-and-drop email editor Visual workflow editor with pre-built templates Advanced segmentation options Real-time reporting and analytics Integration with eCommerce, lead generation, CRM, and more Pricing Moosend’s affordable pricing starts at $9/month for up to 500 subscribers and unlimited email campaigns. You get full access to all the features of the platform like forms and landing pages, transactional emails, spam testing, and custom reports. If you want to try the tool, you can sign up for a free account and see these benefits over Benchmark Email. Try Moosend 2. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Creative Assistant Another top-ranking Benchmark Email competitor is Mailchimp. Mailchimp is popular email marketing software known for the variety of features it offers. Despite being pricier than Benchmark, the platform offers a great drag-and-drop email editor with visually pleasing email newsletter templates. What’s more, you get A/B testing and a Creative Assistant, a handy feature that takes logos and visuals from your website and lets you use them in your campaigns. When it comes to email automation, Mailchimp offers advanced multi-step workflows so you can design both simple and more sophisticated journeys. There are various triggers to choose from, and you also get some pre-built templates to kickstart your marketing strategy. What’s great about Mailchimp is that it comes with a built-in CRM. While it is not as advanced as other standalone solutions, it can help you handle and target your audience more effectively. To segment your audience, you get tags, groups and segments. The main downside here is that Mailchimp’s lists are siloed. This means that if a subscriber exists on more than one list, you pay for that subscriber as many times as they appear. This can easily increase costs compared to the other Mailchimp alternatives out there. To keep track of your campaigns’ performance, the platform provides rich, real-time analytics. Apart from essential email marketing metrics, you get geo-location tracking, click-mapping, and social media tracking. Mailchimp Features Responsive email campaign editor Advanced marketing automation Built-in CRM Social media integration & metrics Real-time analytics & AI Pricing Mailchimp’s paid plans start at $20/month with the Standard plan for up to 500 subscribers. The email marketing platform has a free plan that you can use for 500 contacts and 1,000 monthly email sends. Read our Mailchimp Review 3. Brevo Pricing: Paid plans start at $25/month, free plan Best feature: SMS and WhatsApp campaigns Brevo is another alternative to Benchmark Email offering both email marketing and SMS marketing tools. To convert your audience, the platform lets you personalize your messages across all channels to deliver a seamless experience. This email marketing tool has a clean UI and a flexible email editor with 47 beautiful newsletter templates. You can create various email marketing messages including newsletters, promotional campaigns, transactional campaigns, and autoresponders. Regarding marketing automation, the platform equips you with a visual workflow editor that has numerous actions and conditions to choose from. This gives you the freedom to set up sophisticated journeys with ease. You’ll also find 8 pre-built automation templates for common purposes like cart abandonment and welcoming subscribers. You can also create sequences with SMS, email, and WhatsApp messages. If you don’t have “extreme” requirements, you’ll appreciate Brevo’s CRM system that helps you gather data and organize contacts. Finally, the platform boasts real-time reporting and analytics tools to monitor your performance and optimize your campaigns. Most notably, the platform tracks geolocation and provides heat map reporting to inform you where your audience clicks the most. Brevo Features Email & SMS marketing Visual workflow editor Transactional emails & custom webhooks Machine learning-powered send time optimization Social media ads Pricing Brevo’s paid plans start at $25/month offering all the tools a growing business needs and no daily email sending limit. If you want to discover Brevo at your own pace, there is a free plan available for 300 emails/day and unlimited contacts. Read our Brevo Analysis 4. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Sell digital products MailerLite is a simple email marketing service that’s great for both beginners and seasoned marketers. The platform is modern and its user interface is clean and straightforward. As for the email editor, it has drag-and-drop functionality, while the top-tier plan gives you access to a custom HTML editor. The builder is easy to use, thus making campaign creation effortless no matter your prior experience. To put your email marketing on autopilot, MailerLite has some great automation options. The platform lets you set up triggered emails for various subscriber behaviors like clicking on a link, completing a form, or when a custom field gets updated. If you need advanced targeting and multiple triggers in your automations, MailerLite has you covered. This Benchmark Email alternative can also help you collect more leads and grow your email list. You get customizable signup forms, popups and promotional popups with countdown timers. Additionally, you get a landing page builder with drag-and-drop functionality that helps you create stunning pages with no coding skills. You can collect leads, sell your products and more. Another notable feature is the website builder which enables you to create your website by yourself. With the Stripe integration, you’ll be able to sell one-time purchases or recurring subscriptions as well as accept payments from 135+ currencies. MailerLite Features User-friendly email editor Landing page builder Visual workflow editor Native and API integrations 24/7 support Pricing Paid plans of MailerLite start at $10/month for 500 subscribers. You get unlimited emails, multivariate testing, websites and an unsubscribe page builder. There is also a free plan allowing you to have 1,000 subscribers and send 12,000 monthly emails. Read our Mailerlite Analysis 5. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Conversion funnels GetResponse is an affordable and easy-to-use email marketing platform to create your emails, grow your list, and automate marketing messages. It has a beginner-friendly email editor that doesn’t require prior knowledge to create stunning newsletters. A standout feature of GetResponse is its conversion funnels. These are ready-made funnels for predesigned scenarios that help you sell products, recover abandoned orders and convert more customers. To automate your customer journey, you can create automation events based on users' behavior, select what actions will happen and use filters for more precise targeting. The platform can also help you connect with your customers via SMS. You can include this channel in your automations and establish a multi-channel strategy. What’s more, you can A/B test your messages to ensure they have the best impact possible. Finally, the platform has various integrations with popular marketing apps and services. This allows you to streamline your processes by connecting the apps you use with your email marketing service. GetResponse Features Drag-and-drop editor with AI email generator SMS marketing and web push notifications A/B testing for email content and landing pages Web forms and popups Website builder Pricing The platform’s pricing starts at $19/month, including unlimited email campaigns, list building tools and AI-assisted email marketing. GetResponse also offers a free plan for up to 500 contacts and 2,500 monthly email newsletters. With it, you can build and host 1 website. Check GetResponse 6. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best feature: Event management tools The next Benchmark Email alternative on our list is Constant Contact. This well-established email marketing service includes SMS, social media marketing, and list-building tools to help your business grow. Constant Contact’s email builder is user-friendly and has various blocks like buttons, polls, data tables, and RSVP for events. Sometimes, however, it can feel “glitchy”. You can personalize your campaigns to maximize their impact by using the subscriber’s contact data, location, preferences, etc. Recently, the company added AI content recommendations to speed up your content creation. What’s not so great is the platform’s A/B testing capabilities that allow you to test only email subject lines, unlike other Constant Contact alternative solutions. Like Benchmark Email, Constant Contact has a marketing CRM that helps with contact management and segmentation. To automate your marketing, you get simple autoresponders, while to unlock more advanced functionality, you’ll need the Standard plan and upwards. Finally, the platform lets you schedule posts on Facebook, Instagram, and LinkedIn and get reports. Constant Contact Features Drag-and-drop email editor Autoresponders Website sign-up forms Event management, polls, and surveys Integration with Salesforce, Shopify, Etsy, and more Pricing Constant Contact’s pricing starts with the Lite plan at $12/month for 500 contacts. While Constant Contact doesn’t have a free plan, they have a 60-day free trial to try the features of the platform. Read our Constant Contact Analysis 7. Campaign Monitor Pricing: Paid plans start at $9/month, free trial (purely testing) Best feature: Time zone sending Campaign Monitor is a modern email marketing and automation platform. It comes with a drag-and-drop editor and a library of 80 beautiful email newsletter templates. Creating a campaign will be as easy as with Benchmark Email. What’s different, however, is the ability to lock template sections for your team, ensuring consistent branding. For your automated email journeys, Campaign Monitor offers a visual automation builder. It has straightforward triggers and actions that help you craft effective sequences even if you’re a novice. You can set up triggered emails for VIP offers, welcome series, birthday offers, and re-engagement campaigns. All these help you build a solid email marketing strategy. You can also create segments based on custom data your contacts share with you. This enables you to deliver targeted content to the right audience at the right time. The platform provides a view of every interaction you’ve had with each of your contacts. For example, you can see their location, the email client they use, and all their interactions with your email marketing campaigns. Finally, Campaign Monitor gives you real-time reporting and analytics. Overall, this Benchmark Email alternative has a decent set of tools to propel your marketing game to the next level with a slightly more affordable price. Campaign Monitor Features User-friendly email editor Segmentation and personalization tools SMS marketing Real-time reporting and analytics Transactional emails Pricing Campaign Monitor’s paid pricing starts at $9/month for 500 subscribers and 2,500 monthly email marketing campaigns. There is also a free trial of the service but it has purely testing purposes. Specifically, you can send a campaign to 5 subscribers. After that, you need to pick a paid plan. Check Campaign Monitor 8. ActiveCampaign Pricing: Paid plans start at $39/month, free plan Best feature: Advanced marketing automation ActiveCampaign is an all-in-one email marketing automation platform with a built-in CRM system. This sophisticated platform has a drag-and-drop email editor with advanced functionality that can help create stunning marketing campaigns. Unlike other ActiveCampaign alternatives, it has a bit of a learning curve before mastering it. The platform delivers immense value with its automation options. The visual workflow editor is equipped with tons of pre-built journey templates, and it’s also very straightforward regarding the available triggers, actions, and conditions. With its CRM, ActiveCampaign helps users segment and personalize their communication across all touchpoints, whether it’s email marketing newsletters, SMS or social media. Segmenting users for proper targeting is also an easy process. If you want a powerful platform and you’re willing to invest considerable time (as well as money), this Benchmark Email alternative will be great. Otherwise, you should opt for a more beginner-friendly email marketing tool. ActiveCampaign Features Pre-built automation journeys Popups, forms and landing pages Predictive sending Site & event tracking API & webhooks Pricing This Benchmark Email competitor has different pricing plans for email marketing, sales engagement and transactional emails. Marketing plans start at $39/month for 1,000 marketing contacts. The software provides a 14-day free trial for users to test its functionality before purchasing a plan. Read our ActiveCampaign Review 9. Zoho Campaigns Pricing: Paid plans start at $6/month, free plan Best feature: Email scheduling tool Zoho Campaigns is the last Benchmark Email alternative on this list. It is a simple and affordable service that lets you create responsive designs and deliver them right into subscribers’ inboxes. Using its drag-and-drop editor, you can dynamically change the email’s content, images, and CTAs. What’s more, you get interactive elements like polls, surveys, GIFs, videos, and reply tracking. With Zoho Campaigns, it’s easy to set up and schedule email sequences through the autoresponder feature. You can reach the right people with the right content automatically. The platform provides real-time analytics to keep track of important email metrics, such as your open rates and click-through rates. Finally, the platform integrates with various popular solutions including eCommerce, CRM, SMS marketing and list management software. Zoho Campaigns Features Unlimited emails Pre-made newsletter templates Contact scoring Link tracking Pricing Paid plans of Zoho Campaigns start at $6/month for 500 subscribers, giving you advanced segmentation, popups, dynamic content, and more. There is also a free plan for up to 2,000 contacts and 6,000 emails/month. Its main drawback is that it includes only basic features. Check Zoho Campaigns Additional Resources Looking for more information? Here are a few articles to help you choose the best email marketing service for your business: Best email marketing services Mailchimp alternatives Best email newsletter software The Best Benchmark Email Alternatives For Your Business Benchmark Email offers an appealing package for beginner users, but it comes with a few downsides. If you are switching from Benchmark or looking for an affordable service to connect with your audience, then consider the alternative tools on this list and explore them in detail. To check whether Moosend could be that affordable yet powerful companion, you can create a free account and test its functionality to the fullest. --- ### The Best Email Parser Software For 2025 [Features & Pricing] > Explore the best email parser solutions for email marketers seeking enhanced automation and efficiency to streamline data collection. - Published: 2024-03-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-parser-software/ - Categories: Email Marketing, Software - Levels: Beginner, Intermediate Manually processing and organizing large volumes of emails can be tedious, time-consuming, and prone to errors. An email parser can help you deal with such challenges. But how to find a reliable email parsing tool that suits your needs? Today, we’ll take an in-depth look at the best email parser software, focusing on key features, integrations, and pricing details to help you make an informed purchase decision. Disclaimer: The information below is accurate as of March 8, 2024. Why You Should Use an Email Parser An email parser is a software tool that automatically extracts specific data such as names, addresses, or specific inquiries from incoming emails. It converts unstructured content into a structured format for efficient data processing and analysis. Email parsing is a game-changer for email and digital marketers who need to handle large volumes of email data. Here’s why: Parsing simplifies tasks like lead generation and customer segmentation, allowing marketers to build targeted campaigns or follow-up strategies. They integrate seamlessly with CRM systems allowing digital marketers to capture and utilize every bit of customer data. They reduce manual effort in data entry, minimize human error, and speed up response times to customer inquiries. For example, let’s consider a scenario where a digital marketing firm receives hundreds of emails daily from potential clients. How can they organize this large volume of data efficiently and accurately? By using an email parser, they can automatically extract and categorize these inquiries based on set criteria. They can also make sure to quickly add each lead to their marketing funnels and get back to them promptly. Best Email Parser: Comparison Table (Features & Pricing) Before we take a detailed look at each solution, you can quickly check out this comparison table to get an overview of each tool's key features and pricing. But first, let’s see some use cases. Best Email Parsers by Use Case The email parser tools we have included in our list have many features that will let you streamline email processing and organization. Here is each email parser’s key use case: Mailparser — For rule-based email parsing Zapier Email Parser — For basic email parsing for Zapier users Parseur — For high-volume email parsing Parsio— For AI-powered email and document parsing Email Parser by Pabbly— For rule-based parsing for Pabbly users SigParser — For data extraction from email signatures Email Parser — For custom rule-based parsing Email Parser by Nanonets — For AI-driven email parsing automation Now, let's dive into the specifics of each of these tools. 1. Mailparser Pricing: Starts at $39. 95/month, free plan Best for: Sales teams, marketing professionals, customer support teams, and administrative personnel Mailparser is a popular rule-based email parser that helps you easily extract data from emails and attachments. While creating rules can be time-consuming at first, the tool does everything automatically once set up. By connecting with thousands of apps via Zapier, Mailparser automatically sends the data it extracts from each email to business applications like QuickBooks or Salesforce in real time. This can include text from the body, email attachments, and information from email headers. You can also save them to your local files for easier access. Moreover, Mailparser streamlines your email management by letting you send various email formats from multiple inboxes to a single inbox address. Through specific routing rules, each email will be automatically directed to its appropriate inbox, taking the hassle out of configuring filters manually. To help you accelerate your parsing process, you can easily extract specific data from emails using pre-defined, customizable templates. Choose from recruitment, shipping, insurance templates, and more. Mailparser features Automated email parsing Parsing rule templates Integrations with 5000+ apps Advanced routing Data extraction from email elements and attachments Mailparser pricing The Free plan includes up to 30 emails and three inboxes per month at no cost. The Professional plan, at $39. 95/month, allows 500 emails and 30 inboxes. For more, the Business plan costs $99. 95/month for larger needs, offering 2,000 emails and 50 inboxes. The Premium plan, at $299. 95/month, includes 10,000 emails and unlimited inboxes. Lastly, the Enterprise plan is available with customized pricing for even larger or more specialized requirements. 2. Zapier Email Parser Pricing: Starts at $29. 99/month, free plan Best for: Businesses, freelancers, and professionals who already use other apps in the Zapier ecosystem Zapier Email Parser is a simple email parser and a great choice for those already using Zapier. This tool automatically extracts specific data from the emails you receive. This is particularly useful for repetitive tasks like extracting order numbers, addresses, or appointment details from standard formatted emails. With Zapier Email Parser, you have the flexibility to create multiple mailboxes, each assigned a unique @robot. zapier. com email address. You can then forward emails to that address and select and label the specific data you wish to extract from future emails. As part of the Zapier ecosystem, the email parser seamlessly integrates with over 3000 apps. While Zapier’s email parser is easy to use and straightforward, it has limitations. For example, it can’t parse attachments or tables. If you need to extract this type of data, you will need to consider one of the other best email parsers on the list. Zapier Email Parser features Automated data extraction Integration with Zapier workflows Email forwarding Unlimited mailboxes Automated workflows Zapier Email Parser pricing The monthly pricing for its automation services, including the email parser, starts with a Free plan offering 100 tasks. The Starter plan at $29. 99/month provides 750 tasks, the Professional at $73/month offers 2,000 tasks, and the Team plan at $103/month includes 2,000 tasks with additional features for collaboration. 3. Parseur Pricing: Starts at $39/month, free plan Best for: Ecommerce, HR departments, and customer service teams Parseur is a no-code email parser that uses AI to extract data from emails, PDFs, invoices, and even Google Alerts. One cool thing about Parseur is its automatic layout detection, which simplifies handling emails from different sources. But that’s not all. This parser lets you create templates to identify fields in various email layouts, unlike other tools requiring separate mailboxes for each email format. Then, it selects the appropriate data extraction template when a new email arrives, reducing manual data entry. Parseur can process tens of thousands of documents per minute for companies that need high-volume parsing, making it one of the best email parser solutions for realtors and HR teams For example, it can help real estate companies go through various documents and automate their workflow. Similarly, it allows human resources departments to extract candidate applications to speed up recruitment processes. Parseur features AI-based data extraction Point-and-click template editor Built-in template library High-volume parsing Unlimited mailboxes Parseur pricing Pricing includes a free plan with 20 credits/month and paid plans starting at $39 for 100 credits/month. Enterprise plans have custom terms and higher credit options. 4. Parsio Pricing: Starts at $49/month, free plan Best for: Ecommerce and marketing agencies Parsio is an AI-powered email and document parsing tool that extracts data from multiple formats, including PDF, HTML, XLSX, CSV, XML, and DOCX. Apart from that, Parsio also integrates with many popular apps like Salesforce, Mailchimp, Google Sheets, and over 6,000 apps via Zapier, Make, and Pabbly Connect. Parsio is GPT-powered, which means it employs natural language processing to extract data from human-written emails and unstructured documents. With no-code parsing templates for emails, PDFs, and files with fixed layouts, Parsio simplifies the data extraction process. Thus, it enables users to quickly and efficiently transform unstructured data into a structured format they can use to optimize their business and create email marketing campaigns that convert. Parsio features OCR, AI, and GPT-powered parsing Email signature parsing Multichannel import Unlimited mailboxes PDF and attachment extraction Parsio pricing The Sandbox plan is free for 30 credits/month. For more, the Starter plan costs $49/month and includes 1,000 parsed emails, PDFs, or documents. The Growth plan is $149/month and offers 5,000 credits, and the Business plan costs $299 for 12,000 credits. 5. Email Parser by Pabbly Pricing: Starts at $16/month (billed annually), free plan Best for: Teams and individuals who already use the Pabbly platform Email Parser by Pabbly is a rule-based email parser that comes as part of the Pabbly platform. The Pabbly Email Parser automatically extracts key information like email sender, subject, and email body content from incoming emails. This email parser can be a great option, especially for those who already use the Pabbly platform. However, it doesn’t extract information from tables or repetitive data. So if you work with this type of data, you should consider a different parsing tool. Lastly, the Pabbly Email Parser seamlessly connects with 1,000+ popular apps, including Gmail, Outlook, and Shopify to streamline your data collection efforts. Pabbly Email Parser features Automatic parsed data extraction Rule-based parsing Formatter tool Multi-app workflows Automated workflows Pabbly Email Parser pricing You can use the Pabbly Email Parser for free with 100 tasks/month. The Standard Plan costs $16/month with 12,000 tasks, while the Pro plan comes with 24,000 tasks and a monthly cost of $33. For $67/month, the Ultimate Plan offers 50,000 tasks. All Pabbly Email Parser pricing plans are billed annually. 6. SigParser Pricing: Starts at $19 per month (billed annually), 7-day free trial Best for: Sales and marketing teams SigParser is an email parser that focuses on extracting contact information from email signatures. This solution made it on our best email parser software list because of the variety of data entry points it offers. More specifically, it lets you scan email accounts, calendars, and CRMs to extract contact details like email addresses, phone numbers, and more. By parsing email signatures, SigParser effectively gathers and verifies contact information and streamlines the business processes of updating CRM systems and creating marketing lists. Through its relationship data organization feature, SigParser organizes and verifies contact and company information and provides insights into interactions and connections between contacts, companies, and team members. SigParser features Automated data extraction Relationship data organization Daily mailbox scanning Automatic contact capture Custom tags and lists SigParser pricing You can try the tool by signing up for the free 7-day trial available for all paid plans. Then, pricing starts with the Individual plan at $19/month, the Team plan at $49/month, and the Professional plan at $299/month, all billed annually. SigParser also offers monthly plans on request. The Enterprise plan offers custom solutions for $499/month. 7. Email Parser Pricing: Starts at $25 per month, free trial Best for: Marketing, sales, and administrative roles Email Parser is a software tool that extracts specific information from incoming emails using specific rules. Not only that but it also lets you create custom parsing rules to identify and extract data like email addresses and dates. Email Parser can be used to process new incoming emails as well as existing ones to offer you a complete analysis of your customer data. It comes with a private Windows App that lets you fully control your automation process. It also has a fully-featured Web App that parses emails on the cloud. Email Parser features Rule-based parsing Built-in email inbox Attachment data extraction Automatic email responses Unlimited number of parsing rules Email Parser pricing The cloud-based Web App costs $25/month and includes 5,000 emails/mo. For more, the Windows App is billed per year ($145) and comes with unlimited email parsing. 8. Email Parser by Nanonets Pricing: Starts at $499 per month, free/pay-as-you-go plan Best for: Ecommerce and marketing companies Email Parser by Nanonets is part of Nanonets’ suite of AI-driven automation tools. This AI-based email parser doesn’t have templates or rules, but it can process attached files in PDF, Spreadsheets (Excel), XML, and more formats. With Nanonets’ email parser, you can fully automate your email data extraction process. The parser's advanced machine-learning algorithms improve accuracy over time, which makes this one of the best email parser solutions for managing large volumes of emails. For instance, eCommerce stores and big marketing companies with complex extraction needs can use the software to collect customer data and organize them in accessible formats that they can share with other departments. Email Parser by Nanonets features AI-based email parser Parse attached files Supports all file types Workflow automation Data transformation Email Parser by Nanonets pricing The Starter Plan is free for the first 500 pages. Then, it switches you to a pay-as-you-go model where you need to pay $0. 3/page. The Pro Plan starts at $499 monthly for 5,000 pages and extra features. A customizable Enterprise Plan for large-scale needs is also available. What To Look for in an Email Parsing Tool Choosing the right email parsing software is not just about finding a solution. It’s about finding the right fit for your needs. Below, we have some general things to consider when choosing an email parsing tool: Accurate data extraction: The tool should reliably extract precise information to avoid errors and make the most of valuable data. Seamless integrations: Does your new tool easily integrate with existing systems like CRM or email automation platforms? Your email parser should enhance your workflow, not complicate it. Attachments: Look for a tool that can efficiently process information from various file formats attached to emails. Free trial: It’s important to test the tool before you make a financial commitment. So, make sure your new email parsing tool offers a free trial or free plan. Picking the Best Email Parser Now that our list of best email parser tools is over, here’s the million-dollar question: Have you found one that fits your needs? Trying any free plans and trials will help you make the right decision. Moreover, before you purchase a tool, make sure it connects with your email service provider. For example, Moosend integrates seamlessly with numerous parsing tools through Zapier, including Mailparser, Parseur, and Parsio, allowing you to extract text from your effortlessly. Combine Moosend’s advanced features and flexible email API with your email parser to streamline your data collection and craft more targeted email campaigns for your audience. Create your free Moosend account today! --- ### How to Promote Affiliate Links: 10 Must-Try Methods [2025] > Learn how to promote affiliate links with precision across blogs, emails, videos, and more. Elevate your strategies and boost your income. - Published: 2024-03-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-promote-affiliate-links/ - Categories: Affiliate Marketing - Levels: Beginner Getting started with affiliate marketing is the best way to earn a passive income effortlessly. However, while some nail it with affiliate links, others struggle. The question is, how can you join the successful group? In this guide, we’ll see how to promote affiliate links to drive traffic to your content, stand out from competitors, and address the legal and ethical aspects of affiliate marketing. 1. Integrate Affiliate Links into Your Blog Posts Joining an affiliate marketing program is easy. But how do you share affiliate links in your blog posts naturally? More importantly, how do you write blog posts people like and convert through? Regardless of your niche, the purpose of a blog post is to inform and engage your audience by providing relevant and quality content on a specific topic. So, whether you have experience or you’re a beginner blogger, you want your posts to be fresh, helpful, actionable, and, if relevant, entertaining. Try different ways to enrich your content, including: Tutorials and how-to guides Round-ups Product reviews Comparison articles Listicles Whatever your topic, tailor your content for readers and search engines to ensure higher engagement and rankings. Using search engine optimization (SEO) means: Improved visibility and more organic traffic Targeted audience reach Higher ranking More conversions Include affiliate links in your content, but don't overdo it. A good rule of thumb is to embed no more than three links per post. Use attention-grabbing phrases like "check out this " or "see/find out more" to spark curiosity and encourage clicks, or just use the product name as an anchor for your link, as shown below. Source Authenticity and honesty matter When you genuinely endorse products you use and enjoy, your audience will be able to tell, and they will appreciate your recommendation. On that note, transparency matters, too. Be clear and honest. Let your audience know you're an affiliate for a brand and earn an affiliate commission when they buy through your link. 2. Incorporate Affiliate Links in Your Email Campaigns Generating income from affiliate offers through blog posts requires time for the content to drive traffic organically. Emails with links, on the other hand, can directly lead to conversions. Affiliate sales through email marketing tools are easy. For example, you can send specific referrals to different targeted segments of your audience based on their needs or preferences. However, just like with blog posts or any other marketing strategy, for your readers to open your emails, you need to write high-quality content. Also, you will need to regularly clean your list of inactive users to maintain good email deliverability and prevent your emails from landing in spam folders. For the same reason, stuffing your emails with affiliate links is not a good idea. Here’s a great example by Karl Moore: Before you use email marketing to promote your affiliate links, it’s good to know that many email service providers (ESPs) have certain restrictions in place. For example, most platforms prohibit affiliate marketing as an industry; however, they will allow affiliate links but not from denylisted URLs. Some services will ask questions, such as “Which companies are involved? ” and “Which method do you use to collect email addresses? ” before they grant you access to their platform. In case you don’t comply, your account will be suspended and you’ll get blocklisted. Before you proceed, it’s best to reach out to your email tool and request more information regarding their affiliate link policy. If you want to minimize the risk of having your account suspended, you can use email marketing to direct your subscribers to pages featuring your affiliate links. For example, you can create a highly personalized campaign and add a CTA to send your subscribers to a landing page featuring the promoted product. Tips for effective email marketing Here are a few useful tips to consider when using your newsletter for affiliate marketing: Create convincing subject lines: Depending on your industry, the open rate can range between 18. 9% and 30. 62%. A captivating subject line will ensure your email gets opened. Create effective CTAs: Use compelling language, attention-grabbing design elements, and bright colors to make them stand out. Choose the right email marketing platform: Choose email marketing software based on your needs. Ensure it enables autoresponders and automation and tracks key metrics. Moosend will allow you to promote your affiliate links after your account goes through a review. If you comply, then you’re good to go. Remember, transparency is key. Moreover, the email platform will provide you with all the tools you need, such as email personalization, segmentation, autoresponders, RSS feeds, forms, and landing pages, to increase your affiliate link exposure effortlessly. Try Moosend for free 3. Use Paid Advertising Channels Organic affiliate marketing via your blog or email list has a few drawbacks: It takes time for your content to rank You need to build an email list Email platforms will need to review your links This will result in delaying your potential earnings, so one solution is to use paid advertising. If you pay to run ads, many people will find your content and affiliate links quickly. But there's a catch, especially if you’re new to affiliate marketing. You need to be extremely careful when setting them up to ensure their cost doesn't exceed your payouts, otherwise you will be operating at a loss. There are a few steps you should follow when setting up paid ads to ensure they’re profitable. Select the optimal advertising platform: Determine if Google Ads or ads on platforms like Facebook or LinkedIn are best for your audience. Use precise targeting: Google and Bing target search queries; Facebook and Instagram focus on interests and demographics. Set the right budget and bidding options: The budget determines ad visibility, cost, and effectiveness, so ensure you optimize for maximum impact. For instance, with PPC ads (Pay-Per-Click), you pay for each click, while with CPM (Cost Per Mille), you pay for every thousand impressions, regardless of clicks. By understanding these dynamics, you can enhance the overall effectiveness of your campaign. Keep in mind that it's crucial to adhere to advertising guidelines and even consider seeking expert advice if needed. 4. Add Links in the Descriptions of Your Video Content With a staggering 3. 37 billion internet users consuming video content and a notable 24% surge in traffic, the message is clear: leveraging video in content marketing is essential for effective affiliate promotion. You can create videos for YouTube, TikTok, or Instagram. Then you can either make a video focused on your promotion—a tutorial, review, or comparison, or mention products while discussing another topic, and add affiliate links in the description. Here are some of the best practices when including your affiliate links in your video descriptions: Describe why you’re recommending your product: Add informative descriptions to explain why you recommend the product or service. This will help your viewers understand their value. Avoid excessive praise or salesy language: Use an informative tone to encourage viewers to explore recommended products at their own pace. Use your personal experience: Share how the product or service helped you solve problems. Include a disclaimer: Disclose your use of affiliate links in the video description to maintain transparency and build trust and credibility. Strategically place your links: Consider positioning them near the top of your description for visibility and easy access. Shorten your link URLs: Consider using shortened, transparent URLs for affiliate links to enhance visual appeal and manageability. Here’s an example by YouTuber Pewdiepie: Ultimately, ensure you monitor and update links to keep them current, as products and promotions may change over time. If you need more best practices, check out our comprehensive affiliate marketing guide. 5. Insert Affiliate Links in Your Podcast Episodes Podcasts have gained significant traction in online digital marketing recently, attracting over 500 million listeners worldwide. This opens opportunities for marketers to engage with their target audience, join the best affiliate networks, and earn extra income. Podcast episodes, let you explore the product recommendation in-depth, making your referral valuable for your listeners. There are two main ways to recommend your affiliate links to your podcast audience: Add your affiliate links in episode descriptions Plug your links into the podcast episodes For the first one, simply add the affiliate links to the notes or descriptions of your podcast episodes. Also, don’t forget to mention that affiliate links are available for those interested in purchases in the show notes. The second method is more proactive. It involves discussing and endorsing affiliate products or services within your podcast episode and actively encouraging your listeners to visit your description or show notes where they can find the links provided. You can apply the same strategy for webinars. Mention the tools or products you recommend and share the link in the chat or the recording description, just like with YouTube videos. Lastly, ensure you follow your podcast or webinar platform's rules on affiliate links and use the same best practices described for including your affiliate links in video descriptions. 6. Share Your Links with Your Social Media Followers The key to promoting your links on social media platforms is to balance your content and sales copy. In a nutshell, if your content helps or entertains your audience, they'll find it valuable and engage with it. Those interactions help build trust, paving the way for you to recommend your favorite products to them. Building a solid social media marketing strategy is how you become an influencer. Then, you can promote your offers on any social platform, like Facebook, LinkedIn, TikTok, or wherever you have a following. How to place affiliate links on social media platforms There are various ways to place your links in social media content. On Facebook, for example, you can insert them directly in the social media post caption. On Instagram and TikTok, links in the caption don't work. Instead, you can use your bio to add a special landing page with all your links. For example, it could be your website or a free Linktree page. Another choice is sharing affiliate links on your Facebook page or in niche Facebook groups. Just be mindful of Facebook's affiliate policy and other social media platform rules. 7. Leverage Live Shopping Features on Various Platforms The eCommerce growth trend will continue, reaching 9. 4% in growth worldwide and crossing the $6 trillion mark in sales. So, if you're considering selling affiliate products, the best time to start is now. One way to do it is by using live shopping, a rising trend in the eCommerce industry worth considering for promoting your products. It heavily leans on the see-now-want-now mindset, swiftly transforming the online retail landscape. This approach works because it lets you showcase your offers in real-time while guiding viewers through their decision-making process. Here’s an example from TikTok: All you need to do is choose the best interactive streaming feed platform to promote your affiliate offers. Here are some of the most popular ones and their key features: Live shopping platform Main benefits TikTok Shop TikTok Shop academy High virality Integration with eCommerce shops like Shopify and WooCommerce Live shopping feature support Amazon Shop Immediate sales conversions On-the-spot purchase choices Shoppable links Real-time interaction with potential customers Follow feature Channelize. io In-show Products Promotion Live Shop page for your store Add-to-Cart feature Production Dashboard Live Chat moderation Real-time Products Update Multistreaming Email integration 8. Weave Affiliate Links into the Content of Your Online Courses Another smart way to add value and make money from affiliate partnerships is to share affiliate links through an online course. As a course creator, you want your audience to apply what you teach, act, and get results. Demonstrating the products you use should make it easy for them to start using them, too. The fact that you sold your course shows that your students trust you and want to learn from you. If you suggest a helpful tool or product, they’ll more likely buy it. You can include relevant affiliate links in: Course video descriptions Course materials like workbooks, cheat sheets, checklists, etc. Additional resource pages Bonus materials (showcase the discount they get when purchasing from your link) Tips when using affiliate links in your course content Avoid overwhelming your audience with too many links. This can appear spammy and lead to reduced clicks and sales. Use them sparingly, ensuring relevance and added value to the course materials. Also, be open about using affiliate links. Always include a disclaimer in any situation involving affiliate links. Lastly, high-quality courses lead to better conversion rates. Focus on both key lessons and production quality, ensuring your content is up to date. 9. Generate QR Codes Linked to Your Affiliate Products Using a QR code with an affiliate link is an easy way to take people to your partner's website or product page. Depending on the products you're promoting, you can use the QR codes in numerous ways, online and offline. Here are a few: Offline: Print marketing materials, coffee mugs, business cards, posters, T-shirts, bookmarks, books, etc. Online: Your website, social media profiles, eBooks, giveaways, blog, visuals, videos, etc. How to set up QR codes Setting up affiliate QR codes is remarkably simple. Here's a simple guide to follow: Create your Affiliate Link Generate a QR Code: Find and use an online generator for your affiliate link that fits your needs, such as My QR Code. Input the Affiliate Link: Ensure the URL is correct and directs to the right landing page. Get the QR Code: After creating the QR code, save it, typically as a PNG or JPEG file. Test your code: Ensure it redirects your potential customers correctly using your phone. Always check and follow your affiliate program's terms and conditions and be transparent with your audience about your activities. Moreover, you can choose a QR code generator that supports dynamic codes for tracking and editing, unlike static codes. Also, pick tools that allow you to follow the metrics to help you improve your campaigns further down the line. 10. Engage in Relevant Forums and Communities Communities and forums, such as Reddit and Quora, and niche ones like Warrior Forum, connect like-minded people with similar interests, providing a space for discussions, sharing tips, and solving problems. To successfully share your affiliate links there, it would be best first to build trust with the community or forum members. Once you've achieved that, you can add links to your blog content and product suggestions. Here are several strategies to foster positive relationships with your community or forum peers: Focus on answering questions about the products or services you support Share and discuss relevant content Interact with people Ask questions Give helpful tips and explanations Here’s an example from Reddit: Source Remember, not all forum administrators allow affiliate links. Make sure you read the rules and policies beforehand. Moreover, when you share affiliate links on other websites, you might not have much control over them. The platform owner could take down the link after a while. But if that's not the case and the topic is popular, your old forum and community replies can stay lucrative for a long time. Tip: if you pick this method for affiliate marketing, stay updated on community trends for timely promotions that you could take part in. Choosing the Best Way to Promote Your Affiliate Links From adding links to your blog posts to using your YouTube channel, there’s a variety of ways to show your audience your affiliated products or services and make a passive income. Depending on your skills and expertise, you can select the tactic that suits you the most or combine them for better results. For instance, if you have a blog and an email list, you can add links to your posts and use your email platform to create dedicated campaigns for them. If promoting your links through email sounds like something you’d be interested in, but you haven't already found an affordable platform to do so, you can try Moosend by creating a free account and start sharing your links with your email list today! --- ### How To Say Just Checking In Professionally: 8 Alternatives [2025] > Looking for alternatives on how to say "just checking in" professionally? Check out our copy templates to create better follow-up emails. - Published: 2024-03-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/just-checking-in-professionally/ - Categories: Email Marketing, Copywriting - Levels: Beginner You want to follow up with your contacts and your natural impulse is to start with “just checking in. ” Yet, you have concerns. Is it professional enough? What if your readers overlook your email? Well, worry not. This guide will show you how to say just checking in professionally without using the actual thing. Why You Should Avoid Saying “Just Checking in” Business follow-up emails aim at getting a response or specific reaction from a recipient. For instance, marketers want to know if a customer has checked an offer or needs more information to act. Below, you can see an example of such a follow-up message. Many English-speaking professionals will choose to begin their emails with this phrase to be polite and thoughtful. Although there isn’t anything wrong with it, the recipients tend to overlook and ignore it. Here are the main reasons why: It doesn’t stand out: According to a survey, US professionals receive 170 business emails per week, so if you don’t grab their attention from the get-go, your email will blend in with the rest. It’s unnecessary: The act of sending “checking in” messages will feel repetitive in the end. It isn't genuine: Being honest and straightforward about the reason behind following up will positively impact the open rates, as your readers likely won’t find your email intrusive. It isn't valuable: Every email needs to deliver value–be it insights, checklists, or more. And beyond this, decision-makers value conciseness, precision, and a clear call to action. While asking about their well-being will add a more personal touch to your message, and give your readers a reason to respond instead of checking in with them. This will increase your chances of success. Now, let’s discover some alternatives to "just checking in" emails. Best Alternatives to “Just Checking in” Emails There are many reasons to follow up with your subscribers or contacts, from asking for feedback on a product to promoting a new app feature, extending a product trial, and so on. However, the key to writing a good follow-up message is to be intentional and clear, favoring approachability and friendliness. Here are the key components to include in each email: Compelling subject line Appropriate greeting that fits your brand voice and communication style Important details about the reason you're checking in Value for your reader Specific call to action (CTA) Proper email sign-off and signature with your name, title, and company name In view of this, here’s how to follow up in different situations. Keep in mind that you might want to adjust the tone of voice and communication style of the following templates to your company’s brand voice. 1. Give an exclusive offer or promotion Your subscribers have already expressed interest in your products or services by signing up for your email list. So instead of starting your email with “just checking in,” go ahead with the special incentive you want to offer right from the beginning. Use case: Here’s what an exclusive discount email for one of your products or services could look like. Subject line: For Your Eyes Only: Exclusive Discount (as a thank you for being here) Email copy: Hello , Are you ready for your in ? ! As you may know, we have recently launched a new . To show you how thankful we are that you’re a member of our community, we’re offering you a special % discount, exclusive to . If you’re interested, all you need to do is . Thank you for being a part of our collective. Example: Below, you can see a special starting offer from Originality. AI. See how the company crafted a simple message with a clear CTA? They even added social media links to give subscribers different ways to engage with them. If you want to create beautiful emails like the above, you can get your hands on an email marketing platform like Moosend. This email service will equip you with a user-friendly editor, allowing you to craft plain text messages and HTML campaigns for your subscribers. You can try the email builder and the pre-made templates by signing up for a free account. Register for free 2. Follow up on a specific action Whatever status update you’re going for, your email should be short and on point. Also, it should include as many elements listed above as possible. Use case: Here’s what your “just checking in” email could look like if you wanted to follow up on a meeting or a video call with a potential or existing client. Subject line: Follow-up on our meeting on Email copy: Dear , Once again, thank you for meeting me at . It was a pleasure. We discussed the opportunity for your company to by . Here is the link to so you can see how our can help with by . If you’re interested, . 3. Suggest a networking opportunity Some of your subscribers may be thrilled to meet you in person. That's why this check-in email type is a great way to establish stronger connections with them. But why ruin it by starting your email with a generic: “Just checking in? ” Use case: Here’s an email template to invite your subscribers to your networking event. Subject line: Your invite to the Email copy: Hello , Ready to ? This is your invitation to join us for , on at . At this networking event, you'll have a chance to . Also, you'll get to mingle with some of the most renowned professionals in the industry. Use to secure your spot. We can’t wait to see you in person. Template: Moosend offers an array of pre-made email templates to help you craft your follow-up messages. You can easily customize one of the event invitation designs like the one below and use the email copy above to save time and effort. Try the template 4. Share resources or insights When you generously share valuable content with your contacts, you decrease the likelihood of them perceiving your email as intrusive or overlooking it. Below, you'll find another great alternative on how to say just checking in professionally. Use case: Let's say you want to send additional resources to the prospect you had a call with. Subject line: Additional resources related to Email copy: Dear , Once again, thank you for the lovely conversation. I hope you found it helpful. To further support you in your efforts to , I would like to share an additional resource. In you can learn how to . If you have questions or would like to discuss further with me, feel free to at your convenience. Looking forward to hearing from you. 6. Request feedback The elements to include in your “just checking in” email when asking for feedback are much the same as when following up on a specific action. Use case: Let’s say you want to find out more about your new subscribers. Subject line: Take our 2-minute survey Email copy: Dear , Once again, thank you for signing up for . If you still haven’t had the chance to check it out, please do so by clicking . Also, we'd love to know more about you and your goals by taking the following , so that we can improve your experience. Thank you so much for your time! Example: Below you can find a real survey follow-up email from Substack. See how the message is short and on point, with a bright CTA that’s hard to miss? 6. Offer assistance Offering assistance is an amazing way to engage with your subscribers, customers, clients, or colleagues, without coming across as overeager. For example, you can offer to support them after you have: Had a meeting Sent a proposal Sent additional resources or insights Sold one of your products Hired them Demonstrated a new feature ... and the list goes on. Here's how to say just checking in professionally using a great alternative. Use case: Let’s say you’re offering to support your customers after they have purchased your software. Subject line: Need support with ? We’re here for you. Email copy: Dear , Once again, thank you for choosing for . We appreciate you choosing our solution! I’m reaching out to ensure you have a smooth experience with . Here’s a brief (include the appropriate link) on how to use it. (In case you still haven’t had a chance to check it out). If you have any questions or concerns, face challenges, or need help, don’t hesitate to reach out. Our team is committed to your satisfaction. 7. Invite to an industry event or webinar The key to getting a positive answer to any event invitation email is highlighting what your invitees can expect from the event. The same goes for following up with webinar invites. Use case: Let’s say you want to invite your subscribers to a once-a-year business event. Subject line: You’re invited! Join us for the event of the year - Email copy: Dear , Before you know it, the time for our annual has come, and we’re excited to invite you. We're thrilled to announce that after our CEO’s welcome message, will share insights on the topic of . Other speakers include , so you can expect to . will take place on at . If you’re interested, please register at the link below. We’re looking forward to seeing you! Template: You can use the email template with a quick design to create a beautiful webinar invitation for your audience. Try the template To send your campaigns, you will need a Moosend account. So, make sure to sign up for the 30-day free trial here. 8. Showcase the success stories of other clients Nothing will promote your business and brand more effectively than your customers’ success stories. Use case: Showcase a blog post, video, or case study of how you helped your client solve a problem similar to what your subscribers face. Subject line: From to in . This is how we helped do it. Email copy: Hey, , Are you struggling with ? This is . They were able to with the help of our in . Would you like to know how? Click to see their journey and how you can achieve the same... Now that we have seen some great touch-base alternatives, let’s see some of the benefits of follow-up emails and common pitfalls to avoid. What Are the Benefits of a Follow-Up Email? Research shows that the first follow-up email can increase the response rate by 49%. Also, it's worth noting that 50% of sales occur after the fifth follow-up. This highlights the importance of sending well-crafted email sequences. Ultimately, the key aspect of effective messages is to nurture a meaningful relationship with your contacts. Here’s how follow-up emails help you do just that. Building brand awareness and trust Sending relevant and helpful follow-up emails shows that you are committed to providing ongoing value. This is how you “teach” your subscribers that they can rely on you, which helps increase your influence, builds a favorable reputation, and creates top-of-mind awareness. Filtering your email list If you notice subscribers who don’t open your follow-up emails, you can remove them from your list. That’s how you’ll keep all your emails from spam folders and maintain good email list hygiene. Moreover, this will improve email deliverability, having a positive impact on the subscribers who do like reading your emails. Boosting conversion rates It takes between 5 to 8 follow-up touches on average to generate a conversion or meeting. However, some subscribers may only buy from you after they have read your emails for months or even longer. Now that you understand the benefits of follow-up emails, let’s tackle the next crucial question. When Should You Send a Follow-Up Email? Short answer? It’s case-specific. A few factors play into how often and at what time to send your follow-up emails, such as who you’re following up with and why, as well as your usual communication and emailing style. If you have an engaged email list, write to your subscribers regularly. More so if you often share helpful insights and resources with them. However, here are a few specific cases when to follow up regardless: After you had a meeting with them. If they missed an appointment or a call with you. After they expressed interest in your products or services but went silent, and now you want to win them back. They said they’d get in touch but never did. You’ve previously sent them an email but didn’t receive a response. They abandoned a free trial, checkout, or account creation. It can be hard to figure out when to check in without being too pushy. We recommend sticking to how you usually talk to your contacts. Alternatively, you can rely on customer data and insights to determine frequency. Remember that sending a message within the right time frame will make a difference. The general rule is to email your contacts at least 3 days after the initial message or interaction. You can send a sequence of a minimum of 5 emails, allowing enough time in between for the recipients to respond. The best times to send your alternative to “just checking in” emails are Thursdays, between 8-9 AM (recipients’ time zones). However, it also depends on your industry. Common Mistakes to Avoid When Following Up Professionally The more effective the follow-up emails, the more chances you’ll have for your recipients to choose, open, and read yours. So, there isn’t much room for errors. Here are a few common mistakes to avoid when following up: Weak subject lines A weak subject line fails to communicate the reason for emailing, the context, the benefits for the recipients, or the purpose of the email. And you certainly don’t want your subject lines to be misleading. To write compelling email subject lines, follow these guidelines: Keep them short Communicate your intention Refer to your last email or previous interaction. If relevant, mention the benefit or value for the recipient. To increase the success of your subject lines you can use a subject line tester. Tools like Refine will offer you valuable insights and suggestions for better open rates. Lack of context Ensure your check-in email refers to and recaps the previous interactions with your recipient, whether it was on LinkedIn, in person, or through a phone call. This will save your reader time because they won't have to remember the previous conversation on their own or search through emails, texts, and so on. Recalling your past interactions or communications boosts your chances of getting the response you want. No value Before you invest your time and attention in anything, emails included, you may wonder: “What’s in it for me? ” Your contacts are no different, so include something of value to them in each email you send out. Generic emails Although using ready-made follow-up templates can save time, avoid relying on them completely because they appear generic and reduce the chances your recipients will read them. Personalize your follow-up emails and whatever templates you’re using instead. Play with the format and tone of voice - in alignment with your brand identity, use humor if appropriate, and experiment to see what works best with your subscribers. Broken links and forgotten custom fields Test your email before sending it. Other than the links and custom fields, check for spelling and grammar mistakes, formatting, and visuals if included. Creating More Professional Follow-Up Emails Professional and mindful follow-up emails go a long way when nurturing trusting relationships with your contacts, building your brand, and increasing conversions. Using better alternatives can make a difference and level up your marketing goals. So now that you know what to say instead of “just checking in,” you can find out more about proper email etiquette and get actionable advice on email marketing to avoid common mistakes. And if you want a tool to help you design and personalize your follow-up emails, with a plethora of integrations and good deliverability, you can sign up for a Moosend account today. --- ### 10 Best Mother's Day Email Examples & Why They Work > Explore ten amazing Mother's email examples and find premade templates and tips to ace your seasonal marketing strategy. - Published: 2024-02-29 - Modified: 2024-12-26 - URL: https://moosend.com/blog/mothers-day-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Mother’s Day is one of the most popular celebrations worldwide. A recent NRF survey showed that in 2023, Americans planned to spend $35. 7 billion to honor their moms on this day, a number hard to ignore by retailers and eCommerce businesses. If you have the perfect Mother’s Day gifts for consumers or want to dive into the holiday stream by sending warm wishes to mother figures and their loved ones, an email campaign is a great asset for your business. Need some Mother’s Day email examples to inspire your campaigns? Check out ten amazing emails from various brands with different intents. Plus, find three ready-made, customizable templates and tips on how to create converting emails that stick. Mother’s Day Email Examples from Notable Brands Explained Let’s explore ten seasonal email campaigns combined with valuable insights that can level up your Mother’s Day email marketing strategy: 1. Fitbit Mother’s Day Discount Email Subject line: Sense is now only $249. 95 One of the most wanted Mother’s Day consumer incentives is discounts, especially for high-priced items. That’s why Fitbit planned a unique deal, offering a $50 discount for one of their top-selling products. The subject line mentioned the main offer, prompting readers to open the campaign. The body of the email shares more details on the Mother’s Day deal, followed by an outstanding CTA on the top. Plus, Fitbit added top-quality product images and its best features to motivate subscribers to purchase. After the main deal, the subscribers learn there’s more to claim through a secondary call-to-action. Overall, this is a great sales email as its simple layout limits distractions and gets readers straight to the point. 2. Hawthorne Flower Deal Mother’s Day Email Subject line: Mother’s Day is 10 days away. (Don’t worry, we got you) Flowers and self-care products are high on Mother’s Day present lists. To free two birds with one key, Hawthorne partnered with UrbanStems and offered a 15% coupon code to send flowers to mothers. This is also a great initiative for affiliate marketers aiming to please their target audience and boost their seasonal income. Hawthorne secured a high open rate with a descriptive subject line pointing to the email content. Apart from the code, Hawthorne added a gift recommendation from their product list. The email design is minimalist following the brand style, with call-to-action buttons that are easy to spot. Finally, the copy instills a subtle sense of humor that adds to its uniqueness. 3. Postable Gift Card Email Campaign Subject line: It's Almost Mother's Day! Greeting cards are among Mother’s Day specials and with Postable, you can choose a unique design to move moms. First off, they added a splash of color to the subject line with a relevant flower bouquet emoji. They chose a simple layout placing the CTA at a prominent place and created a sense of urgency through their copywriting with words like “now” and “almost. ” Plus, they offered free stamps for everyone through April which is a great incentive for buyers. If you also aim for a plain design, you can choose a customizable premade email template to save time. Email marketing services like Moosend offer distinct options and a user-friendly editor among other top features. Sign up for an account and give it a spin. Start for free 4. Lululemon Gift Guide Mother’s Day Email Subject line: Our top gifts. Her top Mother's Day. Lululemon sent an extensive Mother’s Day gift guide to email subscribers and customers to help them find amazing gift ideas. They included great images of active moms wearing their products and added a short copy before every CTA button to hint at the product assets. This email design is more enhanced than the previous ones, but still secures great navigation for users. If you have lots of product recommendations to celebrate Mother’s Day, you can follow a similar layout. Ensure that every element adds value to the campaign to keep readers interested. 5. Aesop Personalized Gift Mother’s Day Email Subject line: Complimentary shipping on gifts for beloved mothers Aesop took Mother’s Day gift-giving to the next level by offering personalized recommendations by trained consultants. Plus, they reassured all customers they would get complimentary standard shipping for those purchases, which is also mentioned in the subject line. Aesop stayed loyal to its unique style. They added an abstract visual of a loving mother figure with one of their products and a Mother’s Day message that is hard to replicate by other brands. They also added some top products with a CTA button and ended this powerful email with a stunning quote that can make every mom’s face glow. 6. St Baldrick's Foundation Mother’s Day Newsletter Subject line: Need a Mother’s Day gift? If you have a nonprofit organization or want to promote a cause-related marketing activity, you can follow this Mother’s Day email campaign example by St Baldrick's Foundation. With these e-cards, they supported children with cancer, a sacred initiative moms would applaud. The card was drawn by a child which added a more personal tone to this gift. Plus, they featured a blog post with a mom’s story to enhance the messaging. Overall, this email campaign is a reminder that a simple “Happy Mother’s Day” card can make a huge impact when implemented thoughtfully. 7. Gucci Last Chance Mother’s Day Email Subject line: Final Hours to Shop Mother's Day Gifts Gucci created a targeted email for last-minute shoppers including top items every mother would adore. They created a sense of urgency following a dual approach, adding the words “final hours” and the “shop now” CTA button. If you want to build similar email copy adopt more actionable language. The classical Mother’s Day email design is highly likely to move subscribers to the checkout. To maximize the impact of last-minute campaigns, you can also add a countdown timer. Plus, you can schedule a drip campaign series using a marketing automation tool like Moosend to nudge your customers and prospects at critical times as Mother’s Day is around the corner. Pick a premade automation recipe to save time. Try Moosend 8. Bark Exclusive Free Gifts Newsletter Subject line: Happy Mother’s Day from Your Pup Who said that cat and dog moms should be excluded from this celebration? Our love for our pets is infinite, so if you have a pet shop or a similar business, it’s time to reach out to your email list. Bark created an alternative Mother’s Day email campaign with lead generation as an end goal. They offered six free toys for lucky winners to spend valuable time with their furry balls of love. To make this email more interactive, they added a funny GIF of the products. Finally, in the email footer they added the terms and conditions that apply for this Mother’s Day deal. 9. Collin Street Bakery Treat Mother’s Day Email Subject line: Treat Mom to a Slice of Happiness Food and sweet treats are always a good idea to delight your moms and Collin Street Bakery knew exactly what to do about it. The subject line makes a great entrance to mailboxes, making it hard to resist for readers. So is the delicious-looking cake in the main image of this campaign. The email copy describes all the reasons why subscribers should buy this cake followed by an outstanding CTA button. Moreover, they added an extra resource with more personal vibes to celebrate moms with empathy. 10. Waitrose & Partners Mother’s Day Opt-out Email Subject line: Prefer not to receive our Mother’s Day emails? A Mother’s Day marketing tactic that is winning solid ground is creating opt-out options from holiday emails such as Valentine’s and Mother’s Day. Many people face losses and prefer to distance themselves from triggering content. Give them the choice to do so, showing that you respect their preferences. Here, Waitrose & Partners created a simple opt-out email reassuring their subscribers that they will receive other newsletters as normal. The subject line leaves no room for interpretation about the content. You can also send the opt-out as a push notification. Mother’s Day Email Template Ideas to Save Time If you want to create an attractive Mother’s Day email campaign but lack the design resources, you can choose a premade email template. Check out these three newsletter templates and customize them based on your needs. Bright Skies Mother’s Day Template Get it! This template is suitable for eCommerce businesses and retailers wanting to share gift recommendations with their audience through a plain design. You can also change the visual at the top to display your products and choose a different quote that complements your messaging. Black & White Mother’s Day Newsletter Customize it! If you don’t have any products to promote but want to send a heartfelt “Happy Mother’s Day” message to your customers, this template is an excellent choice. You can also use it for your eCommerce store or dining businesses, by replacing each section with images related to your products or services and explaining why subscribers should choose them for Mother’s Day. Colorful Mother’s Day Newsletter Template All yours! Are you looking for a more vibrant seasonal newsletter template? Pick this design and customize it to captivate your readers’ attention. It’s also an excellent choice for bloggers who’ve created Mother’s Day blog posts and resources. Tips for Impressive Mother’s Day Email Campaigns If you’re new to Mother’s Day email marketing, follow these best practices to attract your target audience and increase conversions: Subject line: Your Mother’s Day email subject line should be within 30-50 characters and reflective of the email content to attract your target readers. Creative assets: Add images, videos or GIFs that show motherly love and fill your subscribers with warm emotions. Empathetic tone: Draft authentic email copy that emphasizes the value your products or services will bring to mothers or highlights the importance of celebrating this day. Urgency: Use phrases such as “limited time” or “last chance” to motivate readers to claim your deals or offers fast. Personalization: Segment your email list to send targeted messages to subscribers based on factors such as location and age. Social proof: Display what other customers think of your products focusing on value and quality, two must-haves for Mother’s Day presents. Mother’s Day Emails That Build Connection Mothers have a prominent role in our lives, and it’s important to celebrate them thoughtfully and respectfully. The above email examples will hopefully inspire you to create campaigns that will honor mothers in your email list or help subscribers find great gifts for their moms. If you need an inclusive email platform to manage all processes in one place, sign up for a Moosend account, and make the most of its capabilities. --- ### 9 Best Beehiiv Alternatives For Creators [2025] > Exploring the top beehiiv alternatives, with features, pricing, and user cases to help you make the right choice for your content strategy. - Published: 2024-02-28 - Modified: 2025-05-05 - URL: https://moosend.com/blog/beehiiv-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner While beehiiv has become increasingly popular among creators, certain limitations have made many users search for a better alternative. The main reasons? The integration challenges, the limited automation, personalization, and subscriber management features, and the pricing model. Luckily, we are here to help. Today, we’ll take a look at the best beehiiv alternatives, focusing on their key features, pricing, and how they compare to beehiiv to make an informed purchase decision. Disclaimer: The information below is accurate as of February 28, 2024. Alternatives to beehiiv: Comparison Table (Features & Pricing) Beehiiv is an all-in-one newsletter platform that offers user-friendly tools for creating, editing, sending, and monetizing your newsletters. However, the lack of more advanced features and the steep pricing model have pushed users to find more affordable options with better capabilities. Here’s a quick overview of the top alternatives you’ll find in this post: Before we take a more in-depth look at them, let’s see some use cases. Best Alternatives To Beehiiv By Use Case The platforms we selected have different use cases. Take a look below to find out which suits your needs better: Substack — Best for writers and journalists with simple needs. Moosend — Best all-in-one email marketing tool with robust automation features. Mailercloud — Best for tracking performance through real-time and advanced analytics. Mailchimp — Best for integrating email marketing with other channels. MailerLite — Best for beginners who need simple features at an affordable price. Kit — Best for creating personalized email campaigns. Ghost — Best for bloggers who need built-in SEO features and membership capabilities. Medium — Best for publishing and distributing content. Now, let’s break each one of them down and see what sets them apart from beehiiv. 1. Substack Pricing: 10% of each transaction, free to use Best Feature: Built-in engagement tools Substack is a digital publishing tool with features that help creators reach and engage their audience. This user-friendly newsletter platform offers a minimalist editor to add, edit, and customize your content. Compared to beehiiv, the interface and setup are more straightforward and intuitive, simplifying the design process. Moreover, Substack integrates with popular tools, including Stripe for payment processing, Google Analytics for checking important metrics, and more. Apart from that, you can add embeddable widgets, forms, and buttons on social media platforms to increase visibility and reach. Speaking of engagement, Substack excels at helping you find your audience. Unlike beehiiv, this alternative offers immediate exposure through its active built-in readers. The biggest difference, though, is that this beehiiv alternative is completely free to use. Unless you decide to go for paid subscribers, where the platform keeps 10% of each transaction, you can continue using the platform free of charge regardless of your subscriber base. Substack features Subscriber management tools Personalized emails Paid subscriptions Discussion threads Built-in audiences Podcast uploading and editing Substack pricing This platform is free for an unlimited number of free subscribers. However, it takes 10% of each transaction if you have paid subscriptions. If Substack’s model doesn’t suit your needs, here are some alternative solutions to consider. How does Substack compare to beehiiv? Here’s a comparison between Substack and beehiiv to help you decide whether it’s a good fit for you. Explore Substack 2. Moosend Pricing: Starts at $9/month, 30-day free trial (Sign up here) Best feature: Advanced automated workflows Moosend is an affordable email marketing platform that helps marketers, writers, bloggers, and more create highly personalized, automated campaigns. This tool comes with a user-friendly email editor with drag-and-drop functionality. Compared to beehiiv’s limited customization options, you can use Moosend’s builder to add text, custom fonts, GIFs, videos, and any other element you like based on your content needs. There’s also an AI writer to help you generate and enhance your email copy easily. Another difference between the two tools is that Moosend gives you a newsletter template library with premade email designs to make the creation process faster, unlike beehiiv which doesn’t offer any. Regarding email automation, Moosend offers a broader range of workflow capabilities. Users can create triggers based on subscriber behavior and time-based events or set custom criteria for more targeted sequences. For example, your automated workflows can be triggered by actions like welcoming new subscribers or re-engaging inactive ones. Moreover, this email service has advanced segmentation and personalization options to deliver more targeted content and achieve higher engagement. While beehiiv’s more advanced automation features are only available on the Scale plan ($89/month), Moosend will give you the same capabilities and more at a more reasonable price. Lastly, you can benefit from the platform’s high email deliverability rate (98%) and integrations with WordPress, website builders, and customer relationship management (CRM) tools, natively or through API. Moosend features Drag-and-drop newsletter editor Premade email templates Personalization and segmentation A/B Testing tools Email list management features Real-time analytics to track important metrics Moosend pricing Paid plans start at $9/month for 500 subscribers with the Pro plan, giving you access to all major features, including automation workflows, personalization, segmentation, pre-built automation templates, and real-time reporting. Moosend also has a free 30-day trial to try its features and capabilities. How does Moosend compare to beehiiv? Moosend is a much more cost-effective platform for content creators and small businesses, offering more advanced automation tools, premade templates, and customization options. Explore Moosend 3. Mailercloud Pricing: Starts at $10/month, free plan Best Feature: Dynamic email content Mailercloud is an email marketing tool that can help you create and send engaging messages to your subscribers. This beehiiv alternative offers a drag-and-drop email builder to craft visually pleasing newsletters in a few minutes. You can easily insert dynamic content and conditional blocks to personalize emails based on subscriber data. When you are done, you can preview your design to ensure everything displays correctly across different devices. You can choose pre-built newsletter designs from Mailercloud’s template gallery to speed things up. Moreover, users can create automated workflows based on subscriber actions and preferences, such as email opens, contact information changes, or website visits. Compared to beehiiv, which focuses more on email sequencing and scheduling, Mailercloud will let you create more complex and targeted series for your audience, including welcome emails, re-engagement campaigns, and cart abandonment sequences. Mailercloud features Mobile-friendly email newsletters Newsletter template gallery Email automation Audience segmentation Contact monitoring Advanced reports Mailercloud pricing The Premium plan starts at $10/month for 1,000 contacts. It can reach a whopping $1,800 per month for 600K subscribers. This alternative also has a free plan with 12,000 emails and 1,000 contacts per month. An Enterprise plan with customized pricing is also available. How does Mailercloud compare to beehiiv? The main difference is that beehiiv doesn’t come with ready-made email newsletter templates, and its automation features are not as intuitive as Mailercloud's. Explore Mailercloud 4. Mailchimp Pricing: Starts at $20/month, limited free plan Best feature: Customer journey builder Mailchimp is another popular email newsletter platform with features like marketing automation, personalization, A/B Testing, and advanced segmentation. Mailchimp has a varied stack of easy-to-use newsletter templates that you can customize with a drag-and-drop builder. Like beehiiv, the editor is very simple; however, it’ll give you more customization options to work with. The advanced analytics will allow you to track open, click, and unsubscribe rates to understand how your newsletters perform and where you need to improve things. Then, you can use these insights to perform A/B split tests to find the type of content your audience likes to interact with the most. Another key difference is the available integrations that Mailchimp will equip you with. As an established email service provider, this platform can be connected with major tools, such as Salesforce, Shopify, Wix, JotForm, and more to streamline your efforts. Apart from the knowledge base and email support, Mailchimp’s paid users can reach out through chat to solve urgent issues, something that isn’t possible in beehiiv. Mailchimp features Pre-made email templates Campaign engagement insights Send time optimization Customer journey builder Predictive segmentation Mailchimp pricing Pricing starts with the Standard plan at $20 per month for 6,000 monthly email sends. For more, the Premium Plan is $350/month and comes with 150,000 monthly sends and unlimited users. It also offers a free plan for 500 contacts per month but with very limited features. If you're looking for a more affordable platform, you can check out our best Mailchimp alternative solutions. How does Mailchimp compare to beehiiv? While Mailchimp is a bit trickier to use, especially in the beginning, it provides more powerful features for eCommerce businesses to help them promote physical and digital products. Read our Mailchimp review 5. MailerLite Pricing: Starts at $10/month, free plan Best feature: Custom HTML newsletter editor MailerLite is another beehiiv alternative to consider with features that will enhance your newsletter creation and performance. This platform has three types of email newsletter editors. The drag-and-drop builder has pre-built design blocks and an AI content-generation tool to speed up the creation process. The rich-text editor lets you format text and add images, social media icons, and custom fields to personalize your newsletter. With the HTML email editor, you can import pre-made HTML designs and create your newsletters just the way you want them. MailerLite is a simple solution to create and automate your campaigns, with more advanced automation tools than beehiiv’s. For example, you can create multi-step workflows for when a subscriber joins a group, when a field gets updated, when someone completes a form, and so on. Lastly, this tool comes with a website builder that lets you start a blog, personal website, or online store, offering many customization options to suit your needs. MailerLite features Three newsletter editors Email automation builder Sell digital products Multivariate testing Unlimited websites & blogs MailerLite pricing The Growing Business plan starts at $10/month for 500 subscribers and unlimited monthly emails. The Advanced plan goes up to $20/month, giving you access to the custom HTML editor, Facebook integration, the AI assistant, and more. MailerLite has a free plan for up to 1,000 subscribers. How does MailerLite compare to beehiiv? MailerLite has newsletter templates, but beehiiv wins in the monetization category with more newsletter monetization options. Nevertheless, it’s a more affordable competitor to consider. Read our MailerLite review 6. Kit Pricing: Starts at $15/month, limited free plan Best feature: Variety of digital products Kit is an email and newsletter platform for online creators like bloggers, podcasters, and coaches. With Kit, you get access to the Creator Network, where you can swap recommendations with other newsletter creators and grow your audience. You can also use your emails to sell even more digital products than beehiiv, including downloadables, courses, coaching, event sales, and more, at a low transaction fee. This alternative provides ways to monetize your newsletters, including paid subscriptions and sponsorships. However, Kit will give you more payment options, such as tip jar, one-time payments, pay what you want, discounts, and a variety of payment plans and discounts. Apart from that, the platform offers more form types, such as modal, sticky bar, and exit-intent to grow your email list, as well as landing page templates to increase your lead generation and conversions. Kit features Paid newsletters Personalized campaigns Newsletter referral system Newsletter templates Kit pricing The Creator Plan starts at $15/month for a maximum of 300 subscribers with unlimited landing pages and forms. For more features, the Creator Pro starts at $29/month for the same number of subscribers. A free plan is also available for new creators for up to 1,000 contacts. Kit may not be the most scalable option for creators with larger email lists. For more affordable tools, you can check out our list of its best competitors. How does Kit compare to beehiiv? While Kit doesn’t have an integrated newsletter referral program like beehiiv does, it offers more newsletter monetization options and premade templates to help you out. Read our Kit review 7. Ghost Pricing: Starts at $11/month Best feature: Extensive website customization Ghost is an open-source content management platform for writers and bloggers with robust content editing features. Compared to beehiiv, this alternative focuses on simple newsletter creation, offering tools to help you design and send your email campaigns. Ghost is for those who want an advanced tool to focus more on content creation than distribution. The intuitive interface and powerful publishing features will let you create, organize, and publish content effectively. Moreover, the platform will equip you with additional tools to manage your publications effectively, such as content scheduling, markdown editing, and SEO optimization. If you need extensive customization and flexibility, built-in support, and a thriving community ecosystem, this beehiiv alternative will be great for you. Ghost features Built-in support for newsletters Customizable URLs for SEO optimization Built-in and custom integrations Flexible API Ghost pricing The Starter plan costs $11 for 500 members, the Creator is $31 for 1,000, and the Team plan is $63 for up to 1,000 members monthly. There is also a Business plan at $249 per month for up to 10,000 members. How does Ghost compare to beehiiv? Beehiiv has strong newsletter monetization options, while Ghost is more of a professional publishing platform. Explore Ghost 8. Medium Pricing: Starts at $5/month, free to use Best feature: Curated newsletters Medium is a popular online publishing platform that you can use to easily create newsletters, analyze them, and grow your audience. Editing your content is straightforward with Medium’s minimalist and intuitive editor. The curated newsletter feature will let you reach your subscribers directly in their inbox. Moreover, this alternative offers robust analytics tools, empowering creators to track newsletter performance effectively. With its broad user base and discoverability features, Medium will allow you to grow your audience and engagement a lot faster than beehiiv. Lastly, its monetization options, including the Partner Program and subscription models, will also allow creators to monetize their content and newsletter. Medium features Easy-to-use email editor Newsletter statistics Custom domains Customized URL slugs Medium pricing You can write on Medium for free, but if you want to manage your newsletter, you need a paid Medium account. You can opt for a Member account for $5/month or a Friend of Medium account for $15/month. How does Medium compare to beehiiv? Beehiiv focuses on email marketing, while Medium prioritizes content publishing like Ghost. Explore Medium Additional Resources Looking for more information? Here are a few articles to help you choose the best tool to distribute your content: Best Email Newsletter Software Best Substack Alternatives for Creators and Publishers Best Kit Alternatives Looking For a beehiiv Alternative? Have you decided on your alternative yet? If not, why don’t you try some of these tools to explore their features? You can start with Moosend and discover how it can help you create, manage, and grow your newsletters with minimal effort. Start today by signing up for a free trial account—no credit card required. --- ### Klaviyo Review 2025: Pros, Cons & Pricing [Analysis] > We conducted the most extensive Klaviyo review, testing its features, eCommerce automation, forms, reporting, and more. Find out here! - Published: 2024-02-27 - Modified: 2025-01-21 - URL: https://moosend.com/blog/klaviyo-review/ - Categories: Email Marketing, Software - Levels: Beginner Klaviyo is a popular marketing automation platform for eCommerce businesses. It allows users to connect, convince, and convert their audience through various channels including email, SMS, and web push notifications. What’s more, it's a comprehensive tool to understand your customers and collect all the essential data to optimize your digital marketing strategy. But is it all as good as it seems? In this Klaviyo review, we’ll put the platform to the test and provide an in-depth analysis of its pros and cons, standout features, and how it fares against popular alternative services. Disclaimer: The information below is accurate as of January 2025. Klaviyo Overview & Ratings Klaviyo was founded in 2012 with the aim to make the life of eCommerce store owners easier in their email marketing efforts. The company focused on building extensive integrations with popular eCommerce platforms such as Shopify, Magento, BigCommerce, and WooCommerce. As a result, the customer base quickly grew and Klaviyo now powers thousands of eCommerce brands across the globe. But while the platform is a powerful tool for online businesses, its pricing model is more expensive than other email marketing software. Thus, smaller eCommerce stores find it difficult to bear its cost. What’s more, due to its advanced functionality, it has a substantial learning curve to make the most of the platform. Finally, users complain about the quality of customer support and specifically the slow response times. Before we see all these in more detail, here’s a quick evaluation of the platform’s key features. Klaviyo Pros & Cons: Summary Every software has both strengths and weaknesses. Let’s get a quick taste of what follows in this Klaviyo review. Pros Cons Email Editor Setup & Ease of Use Email Template Library Customer Support Marketing Automation Affordability & Pricing Structure Segmentation (List Management) Spam & Design Testing Signup Forms SMS Marketing Reporting & Analytics Integrations Klaviyo Pros: Analyzed We’ll start our review with the things we liked about Klaviyo. Email Editor Klaviyo’s email campaign builder is similar to other email marketing software, featuring drag-and-drop functionality, A/B testing and numerous pre-designed templates. To create your email campaigns, Klaviyo gives you 3 options: A drag-and-drop editor: drag and drop blocks and layouts into your design A text-only builder: send plain text emails that feel more personal An HTML editor: use custom code for unique emails and ultimate control The drag-and-drop email editor is fast and user-friendly. You can either start from a blank email or select one of the available pre-made designs and customize them to your liking. Available blocks include text, images, buttons, products, social links, and reviews. Since the focus of the platform is eCommerce, inserting product blocks should be effortless; and it is. You can have static product blocks, which are catalog items that you hand-select, or dynamic product feeds. With dynamic feeds you can showcase personalized product recommendations, tailored to the subscriber viewing the email, based on data from your product catalog and customer behavior (e. g. , products they’ve purchased previously). We also liked the review quote block that allows you to feature real customer reviews. This can help brands boost conversions by offering social proof. To create even more relevant emails, Klaviyo lets you apply conditional logic to determine whether a recipient will see the block or not. This option applies to all kinds of blocks. Klaviyo also features an AI-powered subject line assistant. The tool helps you craft subject lines based on your brand, products, and email goal (e. g. , promotion, announcement). You can also analyze past top-performing subject lines as well as get tips and best practices for writing compelling subject lines. Finally, A/B testing. Klaviyo lets you test your email content (e. g. , discounts, CTAs, subject lines) and send times (date and time). Overall, you have all the tools you need to launch and optimize your email marketing campaigns. Email Template Library Klaviyo’s email builder comes with a huge variety of pre-made email newsletter designs that can cover multiple use cases. Specifically, the platform offers 110 aesthetically pleasing templates and 9 basic layout templates. These templates are fully customizable and optimized for mobile. Their themes include welcome templates, sales and deals, holiday, birthday, post-purchase, back-in-stock notifications and shipping updates. What’s great about these templates is that they offer numerous customization options, so you won’t need any HTML coding knowledge. Generally, eCommerce brands won’t have any trouble finding a template that fits their purposes. Marketing Automation Klaviyo’s marketing automation is available for both email and SMS. The platform has a visual workflow builder that’s easy to use even if you’re a beginner. You can add filters (conditions) at every split, including a contact submitting a form, clicking on a link in your email, opting to subscribe to a list, and more. During our Klaviyo review, we found out that users can see the performance of their sent campaigns (analytics) as they build their sequence. This can be particularly helpful for marketing teams. One negative aspect however is that it’s impossible to change the starting trigger of a flow once it’s selected. There is a workaround, where you can clone the flow and select a new trigger, but it has a tradeoff. The analytics associated with that flow are lost once you do it; but you can keep the original flow if the data is valuable. There is also the option to A/B test your emails and SMS in a flow. The platform also provides a quick way to set up your automated email strategy with 60+ built-in flows. You get abandoned cart reminders, post-purchase flows, customer win-backs, welcome series, cross-sell and upsell, and order notifications. The highest converting flows are the welcome sequence, browse abandonment, and abandoned cart. New brands should focus on these first to ensure maximum impact. Finally, if you decide to start from scratch, Klaviyo provides some recommended triggers and tips on how to target your subscribers. Segmentation (List Management) To manage your audience, Klaviyo lets you create lists (static lists of profiles) and segments. Segments are dynamic groups based on properties you define. Through the segment builder you can create incredibly specific segments. For example, you can define segments based on recipients’ actions, their contact data, location or proximity to a location, purchase history, discount code usage and more. Syncing your account with a Shopify store also includes cancelled/fulfilled orders, if the customer has started the checkout and other metrics. What’s great is that segments can be synced with Facebook, Instagram and Google Ads to improve social ad targeting. Additionally, Klaviyo lets you keep customer profiles on the platform. In the Profiles tab, customer data collected from interactions with your brand helps create individual profiles. These profiles include location and time zone, purchases, marketing channels and total revenue. With this built-in CDP and CRM functionality, you can easily send highly targeted campaigns and build strong relationships with your customers. Signup Forms With Klaviyo, you can create signup forms to collect both email addresses and phone numbers, so that you can send marketing messages with consent. There is the option to create popups, full-page forms, flyouts (forms that slide on the screen), and embeddable forms. The forms you create can be customized to a large extent. This is great since you won’t need to pay for a separate form builder unless you have very specific needs. Specifically, you can add elements like images, countdown timers, buttons, and coupons. Input fields include multi-checkboxes, radio buttons, dates and drop-down menus. Klaviyo allows you to select the timing that your form is displayed (immediately, based on rules or a custom trigger). You can also customize the frequency the form appears in from of users and define whether the form will be displayed on desktop devices, mobile, or both. What’s also useful is the ability to create multi-step forms. This means you can collect visitors’ email addresses and phone numbers with ease. Finally, you can set up A/B tests and experiment with different form styles and establish what works best for your audience. SMS Marketing Klaviyo users can also send targeted messages to their audience with SMS. First, Klaviyo asks for your country and assigns you a toll-free number. What’s more, to start sending SMS messages, you need customers’ consent. Klaviyo helps you achieve that with various SMS opt-ins or consent forms: Regular signup forms Click-to-text forms Consent at checkout There are many different types of SMS messages you can send, ranging from product announcements, back-in-stock alerts and welcome offers to transactional messages like order and delivery confirmations. We liked the fact that Klaviyo allows you to hold two-way SMS conversations with your customers. Your customers can contact you directly via SMS messages and you can instantly provide feedback from the same number you use to send them messages. There are also integrations with Gorgias and Zendesk in case you want to use SMS as a customer support channel. Overall, while Klaviyo’s SMS pricing isn’t the cheapest, you can leverage it to boost your conversion rates and stay in touch with your customers. Reporting & Analytics Klaviyo’s reporting and analytics are among its strongest assets. You get a clean dashboard to monitor the performance of your campaigns, automation flows, deliverability, and more. The platform tracks all essential metrics like open rate, click-through rate and bounce rate as well as other important metrics such as active on site rate, revenue generated, total orders and SMS deliverability. Klaviyo also lets you create custom dashboards that include the data that really matters to you. You can select from various pre-built data views or build an entirely unique dashboard from scratch. Data can be visualized in multiple ways like tables, line charts, bar charts and numbers, so this system will cater to every user’s individual preference. You can also receive automatic reports on a schedule you select, and then share them with your team members or stakeholders. Another interesting feature is Benchmarks. This feature gives you a point of reference to compare your business with similar ones. You can analyze your KPIs, identify your strengths and compare your performance with competitors. We also liked the fact that you can easily create numerous custom reports for your store enabling you to identify patterns and trends. An interesting new addition is Klaviyo's predictive analytics. With the help of AI, you can get forecasts about customers' next order date, lifetime value, spending potential, churn risk, and more. Integrations Klaviyo has a very strong list of software and app integrations so eCommerce store owners can streamline their efforts. There are 360+ integrations with popular eCommerce platforms like Shopify, WooCommerce, BigCommerce, Magento, Wix, and other software categories including: CRM Forms and landing page builders Quiz & survey tools Referral programs Support & help desk solutions Shipping apps Additionally, Klaviyo offers flexible and scalable APIs for developers to build new integrations, as well as new SDKs and developer tools. So, even if you have a custom tech stack, integration is possible. Klaviyo Cons: Analyzed Now, we’ll take a look at Klaviyo's areas for improvement. Setup & Ease of Use The initial setup process of Klaviyo is straightforward. To sign up for a Klaviyo account, you’ll be asked to provide basic information such as your email address, company name, phone number, and website. After that, the onboarding starts. First, you’ll have to connect Klaviyo with your eCommerce platform (e. g. , WooCommerce, Shopify). We tried connecting with WooCommerce but quickly found out that the integration wasn’t working properly. This issue was already reported by other fellow users in the Community, yet the answer wasn’t helpful. Eventually, we had to find a workaround and import a custom catalog to do the review and test the platform’s functionality. Beginners will surely be confused with a similar experience, so it may take some time before you’re ready to operate. After connecting your store, you can proceed to set up a sending domain and import your email list (if you already have one). The platform’s interface is intuitive and generally easy to navigate. All the features of the platform are neatly placed on the left side of your dashboard. However, the main drawback is that with so many features available, it will take some time before you get used to the platform. The company also provides various online resources to help you familiarize yourself with the platform and understand its depth. If you have prior professional marketing experience, things will be easier. Customer Support Klaviyo’s customer support seems to be a pain point for many of its customers according to user reviews. The main complaint is the slow response times they experience, meaning that they’re left without an instant response to their issues from the customer support team. The company offers email and live chat support, but no phone support. Live chat support is only available on weekdays (9 am – 5 pm EST) and not 24/7. Free plan users get email support for the first 60 days. There's also an extensive help center with step-by-step guides and troubleshooting articles. What’s more, there is an active Community where you can get the help you need from Klaviyo staff and industry experts. Affordability & Pricing Structure The platform offers two plans, allowing you to access email marketing tools only or have both email and SMS marketing. Compared to other similar tools, Klaviyo’s pricing is steep. You may get a lot of valuable features included, but there are still several alternative services that can cover your needs without breaking the bank. *Klaviyo changed its pricing in January 2025 (check below for more details). Additionally, if you want to commit to an annual plan, there will be no discount. Other email marketing services usually offer such discounts as an extra incentive. As for the Free Plan, it may be limited, but it is a great start for users wanting to test the platform’s functionality and decide whether they want to build their email marketing strategy with Klaviyo. Spam and Design Testing Unfortunately, Klaviyo doesn’t offer spam testing. However, you can send test emails and preview how they look on desktop and mobile devices. Interestingly, Klaviyo’s platform allows you to see your emails' file size to reduce the risk of Gmail clipping. Klaviyo Pricing (2025 Update) As we mentioned above, Klaviyo’s pricing model consists of a free plan and two premium plans. This freemium model allows new users to test the platform before committing to it with a paid plan. As of January 2025, Klaviyo's pricing is based on "active profiles. " These are essentially your subscribers and people who engage with your messages. This change affects all legacy users by automatically moving them to a higher pricing plan (up to +25%) if their active profiles exceed the current limit. Also, there are no discounts for purchasing annual plans, unlike other competing solutions. Let’s see the plans in more detail: Free Plan Klaviyo’s free plan is a great starting point to dip your toes into eCommerce email marketing. It allows you to have up to 250 contacts and send 500 monthly emails. You also get 150 free monthly SMS/MMS credits, which is great. Customer support is available via email for the first 60 days. However, this free tier is limited in terms of the available features. What’s more, all email newsletters you send will have Klaviyo's branding. To lift this, you’ll have to purchase a paid plan. Email - $20/month The first paid option of Klaviyo includes email marketing tools only. This plan starts at $20/month for up to 500 active profiles. You can send up to 5,000 emails per month. You get access to A/B testing, signup forms and detailed customer profiles among others. The plan also includes mobile push notifications and 150 free monthly SMS/MMS credits. If you surpass your SMS limit, you can purchase additional credits. Email + SMS - $35/month The more expensive tier of Klaviyo includes SMS marketing. It starts at $35/month giving you 1,250 SMS and MMS credits, on top of what the previous plan offers. Note that SMS and MMS messages cost a different number of credits, depending on where the recipient is located. This plan will be ideal for eCommerce businesses wanting to reach their customers through both email and SMS. Klaviyo Alternatives Based on our Klaviyo review, the platform is great if you need the advanced functionality that it offers and you’re prepared for a steep learning curve to make the most out of it. Otherwise, you’re better off with an alternative solution that’s more affordable and easier to use. Researching the market, we found the top Klaviyo alternatives you need to consider based on affordability, advanced marketing automation functionality, and responsive customer service. Moosend: A powerful all-in-one email marketing and automation solution capable of driving revenue growth for eCommerce brands. The platform has an intuitive drag-and-drop editor, a library of customizable email newsletter templates and a visual automation builder that makes flow creation effortless. The tool incorporates eCommerce AI tools to boost customer engagement as well as drive more repeatable sales. With its rich real-time analytics and custom reports, you can effectively monitor your performance and identify trends in your audience. Drip: A great eCommerce email marketing tool with simple-to-use features and robust automation. The intuitive interface simplifies the creation of targeted email campaigns, and its segmentation capabilities enable precise targeting based on user behavior, contact data, and more. To increase conversion rates, the platform has automated abandoned cart emails and product recommendations. Overall, Drip is a capable service with a smaller learning curve than Klaviyo. Omnisend: A dedicated email marketing platform for eCommerce brands, providing a wealth of tools to grow and scale your business. Among its most notable features are the powerful automation options, rich analytics, and revenue tracking. The tool integrates seamlessly with popular eCommerce platforms, while the 24/7 customer support ensures your business never stops growing. Omnisend is also a great choice if you need to handle multiple stores from a single account. Wrapping up To sum up our experience through this Klaviyo review, the platform is a worthy tool for eCommerce brands to reach and convert their audience through email and SMS. Its marketing automation is great, despite the substantial learning curve, and its audience management options can help deliver hyper-personalized campaigns that resonate with each individual subscriber. Despite the above, Klaviyo is a quite expensive solution that requires prior email marketing knowledge to make the platform really deliver what it’s capable of. This means that users need to be prepared to invest time and effort into learning how the platform works. What’s more, since customer support isn’t its strongest suit, you may have to deal with technical issues that distract you from growing your audience and delivering stunning email newsletters that feel personal. Nevertheless, the platform will be a great tool for eCommerce stores on Shopify, WooCommerce, Square and other popular platforms, helping store owners build long-lasting relationships with their customers across multiple digital channels. Try Klaviyo Frequently Asked Questions (FAQ) Here you can see some common questions and answers regarding Klaviyo. 1. Can I use Klaviyo for free? Klaviyo offers a free tier for up to 250 contacts and 500 monthly email sends. On top of that, you get 150 free SMS credits. However, this free tier is quite limited in terms of features. 2. Who is Klaviyo best for? Klaviyo is an email marketing service best for eCommerce brands wanting to reach their customers on multiple channels and generate sales on autopilot with email and SMS. However, it’s not the most beginner-friendly platform and has a steep learning curve to master it. 3. What are the best Klaviyo alternatives? Among the top alternative solutions you should consider are Moosend, Omnisend, and Drip. Other worthy Klaviyo competitors for eCommerce marketing include ActiveCampaign and Mailchimp. --- ### 16 Best Landing Page Builder Tools For 2025 [Pros & Cons] > Find the best landing page builder to promote your products, boost your conversions and grow your audience. - Published: 2024-02-27 - Modified: 2025-04-14 - URL: https://moosend.com/blog/landing-page-builder/ - Categories: Landing Pages, Software - Tags: Landing Pages - Levels: Beginner If you’re looking for the best landing page builder tools, you've come to the right place. Landing pages are one of the best marketing tools to promote your products or services, attract new customers, and grow your audience. In this blog post, we collected the top drag-and-drop landing page creators to help you select the right one for your needs. Disclaimer: The information below is accurate as of May 2024. What is a Landing Page? A landing page is a standalone web page created specifically for a marketing or advertising campaign. It’s designed with a single focus or goal, such as capturing leads through a form, encouraging users to make a purchase, or promoting a special offer. Effective landing page designs usually include a headline, a value proposition, a contact form, and a CTA. Landing pages shouldn’t be confused with webpages and homepages. Here are their key differences: Goal: Landing pages are single purpose with a clear CTA, while webpages can serve multiple functions. The homepage is more general and includes navigation links. Design: Landing pages are streamlined to minimize distractions. Webpages and homepages have broader navigation options and content. Lead generation: Landing pages are typically the result of targeted marketing efforts, whereas webpages and homepages are often accessed via organic search or direct navigation. What to Look for in a Landing Page Builder? A great tool needs to offer you all the features you need to craft the perfect landing page for various marketing needs. From ease of use to A/B testing, here are the main features to look for when searching for landing page software. User-friendly builder and templates: A drag-and-drop interface that requires no coding and offers numerous customization options is a must. Customizable templates suitable for different industries and purposes are a plus to save time and effort. Responsive design: Responsiveness ensures pages look great on all devices (mobile, tablet, desktop). A/B testing: Tools for testing different versions of a page to see which performs better will help you find the content that resonates with your audience. Integrations: Compatibility with email marketing platforms, CRM systems, analytics tools, and other third-party apps will allow you to streamline your efforts. SEO features: Options to add meta tags, alt text for images, and other SEO-friendly features are essential to increase discoverability. Forms: Easy-to-create forms for lead capture, including custom fields and validation. Analytics and reporting: Detailed insights, including traffic sources, conversion rates, and user behavior to monitor performance. Loading Speed: Optimized for fast loading times to improve user experience and SEO. Custom Domains: Ability to use your own domain name for branding consistency. Pricing: A pricing model that fits your budget, offering many landing page creations in the low-tiered plans (unlimited is preferable). With this in mind, let’s discover your best options. Best Landing Page Builder Solutions by Use Case Unbounce - Best for conversion rate optimization Leadpages - Best for selling Products on landing pages Moosend - Best for small businesses with limited budgets ActiveCampaign - Best for businesses in need of a marketing suite Instapage - Best for team collaboration Wix - Best for beginners ClickFunnels - Best for generating leads Swipe Pages – Best for mobile optimization Carrd - Best for creating free landing pages Elementor - Best builder plugin for WordPress HubSpot Marketing Hub - Best for multimedia content Duda - Best For digital marketing agencies Thrive Architect - Best for instant drag-and-drop editing Landingi - Best for quick landing page creation Kit - Best for online creators Woorise - Best for high-converting templates Now let’s take a detailed look at them. 1. Unbounce Pricing: Starts at $99/month, 14-day free trial Best feature: A/B testing and targeting tools Rating: 4. 4/5 Unbounce is among the best landing page builders out there. It gives users the choice to build landing pages in two ways, either using the drag-and-drop Classic builder or the new AI-powered Smart Builder. The Classic editor is fast and powerful, so you can easily pick a template, upload your content, customize things, and you’re done. On the other hand, the Smart Builder automatically builds a layout based on the answers you provide regarding what you intend to use the page for. There is also an AI-powered copy-generating feature, which surely saves time if you want to craft and deliver your landing page ultra-fast. However, you shouldn’t solely rely on that to deliver the best copy possible. Where Unbounce shines, though, is in its A/B testing and targeting tools. You can create multiple variants of your page and then test it against the others to establish which one brings the most conversions. Finally, Unbounce integrates with various applications, such as eCommerce, CRM, and email marketing tools, to help you streamline your workflow. Pros 100+ high-converting landing page templates Popups and sticky bars A/B split testing Dynamic text replacement for user segments from paid media Fast page load speed times Integration with hundreds of apps (Stripe, PayPal, Shopify and more) Cons Steep learning curve Might be chaotic for people looking for a simple landing page tool Expensive if you’re on a tight budget or you aren’t making money from your leads Pricing You can try out Unbounce for free using the 14-day trial. Pricing of the tool starts at $99/month, and it offers unlimited landing pages, popups, and sticky bars. 2. Leadpages Pricing: Starts at $49/month, 14-day free trial Best feature: Built-in conversion guidance Rating: 4. 3/5 Leadpages is one of the most powerful landing page builders for growing email lists. The software offers a fantastic setup with over 200 mobile-friendly templates to choose from. Users will be able to create landing pages without the need to hire outside help, simply by performing code-free drag-and-drop customizations. Leadpages has functionality for all use cases. This means you can add images, countdown timers, a video player, a Calendly schedule, and more to make your page more appealing. One unique point of the service is the built-in conversion guidance feature. Before you even publish your landing page, you get predictions about your page’s performance, so you know what to tweak and avoid guessing. Finally, landing pages from this service have a great loading speed (compared to similar alternatives) thus helping you achieve more conversions and a higher PPC ad quality score. Pros The service is powerful and versatile 200+ professionally designed landing page templates Built-in conversion guidance Easily sell products on your landing pages A/B split tests Cons Not great support Steep pricing (especially for new users) Unlimited A/B testing on the highest tier plan only Pricing You can try Leadpages by signing up for the 14-day free trial. After that period, pricing starts at $49/month for unlimited landing pages and 1 site. 3. Moosend Pricing: Starts at $9/month, 30-day free trial (Sign up here) Best feature: Responsive pre-made templates Rating: 4. 7/5 Moosend is an all-in-one email marketing and marketing automation platform with a powerful landing page creator. Since it’s very affordable, this is an ideal choice for businesses of all sizes, especially SMBs with limited budgets. The landing page creator has drag-and-drop functionality, so even complete beginners can create professional, stylish landing pages without any coding experience. Plus, they are also mobile responsive to provide your mobile-first audience with a great experience. The user-friendly interface makes it almost effortless to add advanced items to your design, such as countdown timers, buttons, videos, and more. Inside the landing page template library, users will find beautiful templates for numerous occasions, including events, lead generation, and more. Overall, Moosend is a great tool to engage your email subscribers and redirect them to your landing pages without getting additional software and paying extra. Plus, it has many integrations with popular apps to help you streamline your efforts. Pros Clean, modern UI with emphasis on usability Drag-and-drop page builder Template library to cover various marketing purposes Countdown timers to add urgency GDPR-compatible landing pages Forms and anti-bot protection Cons No A/B testing for landing pages Needs more customization options for available templates Pricing Moosend offers a 30-day free trial allowing users to test the features of the platform. After that period, paid plans start at $9/month, giving you access to all features, such as unlimited landing pages and email campaigns, forms, personalization, and more. 4. ActiveCampaign Pricing: Starts at $59/month, 14-day free trial Best feature: Make purchases from the landing page (PayPal) Rating: 4. 5/5 ActiveCampaign is a well-known marketing automation platform with a great landing page builder. The landing page designer has drag-and-drop functionality and various blocks and layouts that help you format your page exactly how you want it. You can design and experiment with different buttons and calls-to-action, to find the most clickable ones. With ActiveCampaign's landing page builder, you'll be able to showcase products, embed custom sign-up forms, gather data, as well as promote events. We liked the ability to include a PayPal payment button, so visitors can make purchases directly from your landing pages. To save you time, the platform has easy-to-customize landing page templates for various purposes. You can track user behavior on all pages and gather insights about your contacts and customers. Finally, you get reporting tools to understand your ROI and identify gaps across your marketing strategy. Pros Drag-and-drop functionality (similar to the email editor) Multiple layouts and blocks Website and landing page tracking PayPal integration for purchases within the landing pages Cons Expensive solution for businesses with limited budgets Complex tool for beginner users Pricing There is a free 14-day trial to test the platform's features. Paid pricing starts at $19/month billed monthly (Starter plan), but for landing page functionality you'll need the Plus plan ($59/month). 4. Instapage Pricing: Starts at $99/month, 14-day free trial Best feature: Built-in collaboration functionality Rating: 4. 3/5 Instapage is another landing page platform you can use to cover your needs. With the simple drag-and-drop feature, you can create mobile-friendly, professional-looking landing pages in just a few minutes. You can also set up your pages in WordPress and fully customize anything within a block. What makes Instapage stand out is the great user experience the editor offers and the built-in collaboration functionality. Combined with the large number of layouts available, users have everything they need to ensure success. Another handy feature is Instablocks. This enables you to reuse landing page assets that you can then import to other landing pages, helping you free up bandwidth. Pros Over 500+ layouts for your landing pages Reusable pages Form builder and customizable widgets Heatmaps and A/B testing Real-time visual collaboration Cons Too expensive for smaller businesses Customer service needs improvement Pricing There is a free 14-day trial for up to 2,500 unique visitors. After the trial ends, pricing starts at $99/month with the Create plan. 5. Wix Pricing: Starts at $17/month, free plan Best feature: Robust analytic tools Rating: 4. 2/5 Wix is a website builder and one of the best landing page builder tools you can use for free. It is a great choice for beginners and small businesses since it is very easy to get started and it has affordable pricing. With Wix, you can create your custom landing page or use pre-made widgets. No coding skills are required since everything is done through the drag-and-drop editor. If you are in the eCommerce industry, Wix now presents itself as one of the top small business eCommerce platforms. You can create eCommerce landing pages to showcase new products and promote exclusive deals to your audience. What’s more, you can build coming soon pages, webinars, and event pages. Once your page is up and running, you can see and optimize performance via the robust analytics tools. You can connect with Google Analytics, Facebook Pixel, and other services to gain insights. Moreover, users can run A/B tests and see heatmaps allowing them to boost conversions. Pros Beginner-friendly service A huge variety of 900+ aesthetic templates is available Built-in SEO optimization tools Ability to build custom web pages Integration with over 50 payment solutions Cons Ads on the free plan and lowest-tier premium plan Limited bandwidth and storage (on free and lowest tier paid plan) Custom domain name only available on premium plans Pricing Wix has a free plan to create your landing pages, but it’s limited in terms of customization and functionality. Additionally, your landing page will have Wix branding. Premium plans start at $17/month for the Light plan and reach up to $159/month for the Business Elite. 6. ClickFunnels Pricing: Starts at $147/month, 14-day free trial Best feature: Sales pages Rating: 4. 7/5 ClickFunnels is an all-in-one marketing funnel software. It focuses mostly on helping users create landing pages for upselling, cross-selling, and down-selling. You get pre-made landing page funnels and sales-oriented features that other landing page alternatives are missing. Regarding creation, the tool is easy to use and versatile in what it can do. You can quickly and effectively create opt-in pages, lead generation forms, and other sales pages. The software also provides you with advanced analytics to see your conversion rates and analyze the data. This enables you to better understand your audience and customize your follow-up campaigns accordingly. Pros Webinar funnels, checkout funnels, membership funnels Heavily focused on generating leads, nurturing leads, and closing leads Sales dashboard for monitoring Integrations with Salesforce, Mailchimp, and other popular services Free and paid training events from seasoned marketers Cons There are cheaper alternatives if you just want landing pages Customization options aren't as rich as other solutions Pricing This landing page software offers a 14-day free trial of the product. Premium pricing starts with the Basic plan at $147/month allowing 1 website and unlimited landing pages, plus other useful features. If you are looking for a more affordable solution, you can check out these ClickFunnels alternatives. 7. Swipe Pages Pricing: Starts at $39/month, 14-day free trial Best feature: Conversion-optimized templates Rating: 4. 8/5 Swipe Pages is a premium yet budget-friendly landing page creator that empowers users to effortlessly convert ad clicks into leads and sales. With an intuitive interface and modern design, creators, marketers, businesses, and agencies can benefit from instant-loading landing pages. The service offers great page speed and mobile optimization features to increase ad conversions. Also, it has an AI tool called Genie to generate a whole landing page with just a few prompts. Users can use the drag-and-drop interface for quick, fully responsive landing page creation. With 100+ conversion-optimized templates, A/B testing, and built-in analytics, Swipe Pages will allow you to drive results. You can capture leads, integrate with CRMs, and utilize direct or Zapier connections. Swipe Pages also lets you sell digital products using sales funnels and increase order value using one-click upsells. Pros: Page speed and mobile optimization Good template collection Powerful A/B testing options Range of integrations & eCommerce functionality High traffic limits Cons: Some features are available only in higher-tier plans Builder can be a bit complex for beginners Pricing: You can get started with Swipe Pages through the 14-day free trial. After that period, pricing starts at $39/month for the plan that allows usage of 1 custom domain and a traffic limit of 20k unique visitors per month. 8. Carrd Pricing: Starts at $9/year, free plan Best feature: Easy-to-use page builder Rating: 4. 5/5 Carrd is a free landing page tool for creating pages and websites. It allows users to create single-page websites and landing pages for any purpose in mere minutes. And best of all, you don’t even need to create an account to start building your web page. Carrd is a solution that complete beginners will love because it’s easy to get started without any prior experience. The editor is straightforward, letting you add blocks for text, videos, images, forms, and more. Editing text may feel a bit confusing the first time since you need to click the text and then edit it in the sidebar. Thankfully, the size of each block is automatically adjusted for mobile devices and there is a handy preview button that gets you into responsive mode. There are also drawbacks, though. It’s worth mentioning that you cannot include a signup form on your page without paying. Additionally, your landing page design will have to stick to a certain “layout” as themes are a bit restrictive. Pros Powerful editor to craft a landing page for free Simple and easy to get started even for beginners No need to create an account to start designing Cons Sometimes you may experience lags Limited free plan (no contact or signup forms included) Restrictive layouts (columned design) Pricing Carrd’s free plan allows you to build up to 3 websites/landing pages using only core features and up to 50 elements per site. If you want to opt for a premium plan, pricing starts at $9/year and unlocks more templates and features. 9. Elementor Pricing: Starts at $59/month (30-day money-back guarantee) Best feature: Integration with popular WordPress themes Rating: 4. 6/5 Elementor is a very popular WordPress landing page builder that comes with more than 300 basic and pro templates to build your landing pages. Users can add more than 100 widgets to their landing page design. This makes Elementor a very powerful tool in the hands of marketers, developers, and designers. The interface is fast and user-friendly. Moreover, you’ll find that the most popular WordPress themes integrate with Elementor, allowing you to streamline your efforts. If you want to create a unique and original design, you can leverage the software’s “Hello” theme and start from scratch. Finally, to track your metrics and gain insights into your visitors’ behavior, Elementor connects with analytics & optimization tools, like Google Analytics, Optimizely, Hotjar, and other popular services. Pros Extensive library with designer-made landing page templates Powerful drag-and-drop editor Custom forms for lead generation Custom CSS and dynamic content Cons Delays in page loading (compared to its alternatives) Customer support could use some improvement Third-party add-ons commonly cause issues Pricing The tool offers neither a free plan nor a trial period, but there is a 30-day money-back guarantee with no strings attached. The Pro Plugin plan starts at $59/year for 1 Pro website, including the landing page builder. 10. HubSpot Marketing Hub Pricing: Starts at $20/month, free plan Best feature: Smart landing page rules Rating: 4. 4/5 HubSpot is an all-in-one suite of inbound marketing tools with free CRM. Designing a new landing page with HubSpot is easy since the editor is very fast and responsive. You can customize the beautiful landing page templates the service offers, add multimedia content, and adjust it in the editor. You can also A/B test your landing pages, but you’re limited to 5 versions at a time. What’s more, you can add smart rules to your landing pages. This enables you to show content based on each visitor’s location, source, device, lifecycle stage, and more. To learn how your landing pages are performing, the platform gives you a rich analytics dashboard. From how many visits, contacts, and customers each page generates to which channels your audience comes from, all essential information is included. Pros Drag-and-drop editor Personalized landing pages enriched with data from CRM Helpful landing page A/B testing feature Simple and clean UI Minimal learning curve to master the platform Ability to add chat to your pages Cons Quite pricey compared to similar services Simple landing page templates (in the free version) May take some time to fully set up the platform Up to 20 landing pages (in the free version) Pricing HubSpot’s free plan includes 20 landing pages and has only basic pre-made templates. Paid subscriptions of the software start at $20/month for 1,000 marketing contacts and it unlocks all restrictions on landing pages. While HubSpot has various tools to support your marketing efforts, it has a very steep pricing, going from $20 to $890. If you want more affordable and scalable software, check out HubSpot’s best alternatives. 11. Duda Pricing: Starts at $25/month, 14-day trial Best feature: Industry-specific landing page templates Rating: 4. 6/5 Duda is a no-code website builder designed to handle all the needs of a digital marketing agency. The software offers industry-specific landing page templates so you can deliver a great user experience to your audience. The drag-and-drop tools are very handy, and you can insert advanced elements for a pixel-perfect design. While users don’t get “total” drag-and-drop freedom, they will be able to craft a good landing page that achieves the purpose of converting the audience. Agencies will also be able to streamline most of their processes through one platform with this tool. Pros Various industry-specific templates (online store, events, education, etc. ) SEO tools to optimize your landing pages Team collaboration options Client Billing feature to streamline your agency’s billing operation Cons Not the most flexible design-wise Font selection is a bit limited Pricing Duda offers a 14-day free trial to test out its features before committing. Paid plans start at $25/month with the Basic plan. 12. Thrive Architect Pricing: Starts at $199/year Best feature: Full-page customization Rating: 4. 2/5 Thrive Architect is a well-known WordPress page builder with a focus on creating converting landing pages. It is arguably one of the fastest landing page builders out there. The drag-and-drop builder follows a “click-to-edit” approach, so it’s extremely easy to customize things you see on your landing page design. The good thing about this tool is that every page you create is 100% customizable. Thrive Architect features Smart Landing Page functionality, meaning that users can do full-page customization with ease. This also helps save crucial time that you would otherwise spend trying to find individual settings. One downside of the product though is that you cannot A/B test your landing pages unless you opt for Thrive Optimize, which costs a lot more. Pros 250+ customizable, fill-in landing page templates Ultra-fast landing page editor Conversion-oriented landing page items/elements Flexible column layouts Lifetime updates Cons No A/B testing on Thrive Architect (only on Thrive Optimize) Not as many elements when compared to other builders Some bugs still need fixing Pricing There is no free plan or trial for Thrive Architect. The tool costs $199 per year, while if you opt for Thrive Optimize to have A/B testing, you’ll need to pay $399/year. 13. Landingi Pricing: Starts at $29/month, 14-day free trial Best feature: Editor supports HTML and JavaScript Rating: 4. 4/5 Landingi is another powerful software that allows users to build high-converting landing pages in a few minutes. The tool comes with a fully drag-and-drop editor that’s straightforward and flexible. Additionally, there are more than 300 ready-to-use templates in case you want to deliver something fast. But you may not even need them since the tool will help you bring out your creativity. With Landingi, users can link landing pages together to form multi-page landing sites. You also get a form creator and a pop-up builder to skyrocket your lead generation strategy. A/B testing is supported, while the platform integrates well with CRMs, email marketing, workflow automation, analytics, and more. Lastly, even though the platform is meant to be used by everyone, the landing page creator is ready for HTML and JavaScript, so developers can add codes wherever they need them. Pros Unlimited landing pages and conversions More than 400 landing page templates for various industries Landing page funnels Responsive customer service Cons Analytics could be richer Centering multiple blocks can become a bit tricky Pricing Landingi has a 14-day free trial to try the landing page builder. Then, paid plans start at $29/month. 14. Kit Pricing: Starts at $15/month, limited free plan Best feature: Built-in Unsplash integration Rating: 4. 4/5 Kit is another great service to launch your first landing page and start collecting email addresses to grow your business. If you are a blogger, YouTuber, author, or musician, the service will be a good match for you. This landing page builder offers some stunning templates for many use cases such as podcasts, ebooks, and videos. All of them are mobile responsive and look good on all devices. Users can also add photos from Unsplash to their pages and make them more eye-pleasing. The editor feels easy to use in general and its modern aesthetic surely is nice to have. Despite that, you’ll see that some themes restrict you in terms of what you can do. But if you’re willing to overlook that, this landing page creator can do wonders. Pros Great landing page builder to monetize what you do Dynamic forms Free to get started Thousands of images are available free of charge Seamless integration with third-party tools Cons Some of the available themes are restrictive Limited A/B testing options Analytics could be better Pricing Kit has a free plan for up to 300 contacts with unlimited landing pages. To unlock third-party integrations and more powerful features, paid plans start at $15/month. 15. Woorise Pricing: Starts at $29/month, 14-day free trial Best feature: Interactive marketing campaigns Rating: 4. 7/5 Woorise is an excellent landing page builder solution for businesses looking to create high-converting pages. With a range of customizable templates, an intuitive drag-and-drop landing page, and form builder, and powerful conversion optimization features, Woorise makes creating landing pages that drive results easy. One of the best things about it is its user-friendly interface. You can easily add and remove elements, adjust the layout, and customize the design to match your brand. With a range of pre-made templates to choose from, you can get started quickly and easily, even if you don't have any design experience. Another great feature is that it allows you to create a wide range of interactive marketing campaigns, including landing pages, forms, surveys, quizzes, viral giveaways, contests, and more, to help you reach your goals from a single platform. Pros Beautiful and fast design with a powerful drag & drop landing page builder Create forms, promotions, quizzes, surveys, and accept payments 100+ customizable templates for interactive campaigns and landing pages Multi-language support Workspaces to manage all your brands or clients from a single account Cons Advanced features are not available on the Free plan Custom domain name only available on premium plans Pricing Woorise offers a 14-day free trial to test the software. Premium plans start with the Basic plan at $29/month, allowing you to create unlimited landing pages and forms. Additional Landing Page Resources If you’ve found the perfect builder, you can start creating your pages on the spot. Below, we compiled some resources to help you with the creation and optimization process: How To Create A Landing Page Best Types Of Landing Pages For Email Campaign Success Landing Page Design Examples Landing Page Best Practices For Higher Conversions Landing Page Optimization Strategies Choosing the Best Landing Page Builder The best solution is the one that will help users create a landing page fast and without any coding skills. It needs to be flexible, easy to use, and most of all affordable. A solution that ticks all the boxes without any compromises is Unbounce. It will satisfy even the most demanding users, and you won’t need to spend hours to make a beautiful, high-converting design. If you want a more all-in-one solution, though, then you should consider Moosend or Kit to combine the power of email marketing with landing pages. Want to give Moosend’s landing pages a go? Try them by registering for a free account today! Frequently Asked Questions (FAQ) Here are some of the most frequently asked questions we’ve been getting from users. 1. How does a landing page differ from a homepage and a webpage? A landing page is focused on a single goal, such as capturing leads or driving sales, with minimal distractions, a value proposition, and a clear CTA. On the other hand, a homepage provides an overview of the entire website with multiple navigation options, while a webpage offers specific information within the site. 2. Can I build a landing page for free? You can use a free landing page builder to create your pages or take advantage of any free trials. Some of the most dedicated landing page builders to choose from are Unbounce, Leadpages, Instapage, and Carrd. If you want an all-in-one tool, then Moosend and Kit are great options too. You won't even need to pay for hosting as these tools have you covered. 3. How do I create my landing page? To create your landing page, the first thing you need is to select a robust landing page builder. Choose one of the available templates, add your unique content, and customize your copy. Then craft your calls-to-action (CTAs) and add branding elements such as your logo and brand colors. Finally, set your SEO settings and publish your landing page. --- ### How To Make Money From Home In 24 Easy Ways [2025] > Discover some of the best ways to make money from home, both online and offline, to power up your passive income. - Published: 2024-02-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/make-money-from-home/ - Categories: Marketing - Levels: Beginner The home office is no longer just a convenience, but an opportunity to monetize your skills and passion. So, what options do you have? Whether you're looking to pivot your career, earn extra income, or explore new avenues, here are some great ways to make money from home. Discover what these jobs entail, their revenue potential, and what you need to bring to the table. Let’s begin. 1. Join Affiliate Programs Difficulty: Moderate to High Revenue potential: Can reach up to $150,000 annually (Influencer Marketing Hub survey). Affiliate marketing allows you to earn money by promoting products or services online. This involves partnering with companies to receive a commission for each sale generated from your referrals. If you’re a blogger with a loyal reading audience, you can start promoting items or services relevant to them. For example, if you focus on email marketing tips, you can easily feature your favorite email service provider, newsletter templates, and more. Although, as a beginner, you’ll earn considerably less, this is a great way to power up your passive income by collaborating with your favorite brands. Also, before you join an affiliate program, spend some time researching the products or services you are about to promote on your website to avoid scams. What you’ll need: An online platform: This could be a blog, social media account, or website where you can promote products. Marketing skills: Knowledge of Search Engine Optimization (SEO), paid ads, social media, and email marketing will come in handy. Patience and perseverance: It takes time to build a network and see substantial revenue. Overall, affiliate marketing is a great way to monetize your content. If you're interested in getting started, you can check out these lucrative high-ticket programs. Moreover, if your content is about digital marketing, you can see how Moosend’s affiliate program works here. Want to get more ideas on how to make money from home? Watch the video below where we share our top picks for making money online. 2. Start a Newsletter Difficulty: Easy to Moderate Revenue potential: It can be about $10/month per subscription and reach up to $2,000 through sponsored content. If you're interested in content writing, you can easily start a newsletter. To make money, you can set up paid subscriptions. Then, you can establish partnerships with brands relevant to your audience and feature sponsored content to earn more. For example, if you share cooking tips, you can feature your kitchenware partners for a price. Now let’s see how to do it. First off, you need to start building your email list. To do so, invest in an email marketing tool to provide you with subscriber management tools, such as newsletter signup forms. Then, you can add your popup on your website or share your landing page on your social media profiles to gain subscribers. Next, you can focus on your content. For example, Stacked Marketer provides useful insights and updates related to digital marketing trends regularly. Similarly, you can start building your personal brand, create a consistent schedule, and offer paid subscriptions to easily earn money. What you’ll need: An email marketing tool: To create and manage your newsletter, you’ll need a user-friendly editor, pre-made templates, and subscriber features. Reporting and analytics: You should be able to track important metrics, such as newsletter open rates and number of unsubscribes. Content Creation tools: To craft and edit your email copy, come up with visuals, or acquire stock photos. You can start your newsletter with Moosend in a few minutes. The email editor will allow you to create professional emails without any coding or design expertise. Plus, you get 80+ newsletter templates, which you can use as blueprints for your designs, especially if you’re a beginner. Start for free! Need more resources on newsletter creation? Here’s where to begin: How to Create a Newsletter: Checklist, Examples & Templates Email Newsletter Design Tips for Beginners Newsletter Signup Form Tips for More Subscribers 3. Take Online Surveys Difficulty: Easy Revenue potential: It varies. Typically, you can expect to earn a few dollars per survey, with some offering more for longer or more detailed ones. Another easy way to make money from home is to take online surveys for market research companies. Survey sites constantly seek feedback on products or services, and they value consumer opinions enough to pay for them. Online surveys are a great part-time job for students, stay-at-home parents, or anyone looking to make an extra income stream during their spare time. Some popular sites like Swagbucks will give you the chance to earn gift cards as well. Overall, this opportunity is ideal for those seeking an easy, flexible way to earn extra cash without specialized skills or a large time investment. What you’ll need: A reliable internet connection: Essential for accessing survey platforms and submitting your responses. A laptop or smartphone: Most surveys can be completed on either a computer or a mobile device. 4. Offer Pet Sitting Services Difficulty: Easy to Moderate Revenue potential: Rates can vary, depending on the type of pet, duration of care, and any added services. If you love animals, then this might be a fulfilling and profitable way to earn money from home. Building a great reputation is of paramount importance in conducting business since a reliable and trustworthy pet sitter will have greater chances of getting hired. Moreover, you have to maintain clear communication with pet owners regarding their pets' needs and be aware of any special instructions, such as nutrition requirements, etc. Establishing strong relationships with both pets and their owners will pave the way for recurring clients and referrals. Lastly, offering added services such as dog walking, grooming, or basic training (if you have expertise) will increase your earning potential. What you’ll need: Knowledge of animal behavior and care: You need to understand pets' basic needs to provide quality care and ensure their well-being. A pet-friendly environment: If you’re hosting pets in your home, ensure it’s safe and comfortable for them. 5. Create Handmade Crafts Difficulty: Easy to Moderate Revenue potential: The average annual wage for craft artists in the US is $49,180. Another way to make money online is to create handmade crafts, art, or goods. You can use platforms like Etsy, eBay, or the Facebook marketplace to sell them. Here's an example from Etsy seller CUPofLOVEforYOU, who creates and sells ceramic mugs: You can set your prices based on the type of products you offer, their uniqueness, and the target market. If you want to set up your own online store, you’ll need to invest some money in an eCommerce platform like Shopify or BigCommerce. Also, keep in mind that to use the available marketplaces, you’ll need to pay a fee for every sale you make. For instance, Etsy has a 6. 5% transaction fee for every product. What you’ll need: Crafting skills and creativity: You need creative crafting skills to design unique products that stand out in the market. Basic business knowledge: Understand pricing, marketing, and selling strategies to sell your crafts successfully. Materials and tools for crafting: Depending on your craft, you’ll need specific materials and tools to create your products. 6. Provide Remote Customer Support Services Difficulty: Easy to Moderate Revenue potential: The average hourly rate for a remote customer service representative is $18. 80 per hour (ZipRecruiter). If you’re a people person, enjoy problem-solving, and want to make your schedule, you might want to consider providing remote customer support. To succeed, you need to familiarize yourself with the responsibilities of a customer support agent. This involves aiding with inquiries, troubleshooting issues, providing product information, and resolving complaints or concerns. You can do this through phone, email, or chat. Keep in mind, though, that depending on the industry or company you'll be assisting, you may need to acquire some technical skills or knowledge about their products or services. This means that you’ll either need to go through training provided by your employer or teach yourself through online resources and tutorials. Lastly, customer support agents have specific working hours, which can range from early in the morning to past midnight. If you can’t be online during those hours or want something more flexible, then this may not be a great way to make money from home for you. What you’ll need: Effective communication skills: You need to be able to communicate clearly and empathetically with customers. A reliable internet connection and laptop: Essential for handling customer queries online or through VOIP services. Basic technical knowledge: You need to be familiar with the product or service you're supporting and have basic troubleshooting skills. 7. Remote Data Entry Difficulty: Easy to Moderate Revenue potential: An average remote data entry professional earns up to $42,950 per year (salary. com). For those who are detail-oriented, organized, and comfortable working with computers, a remote job in data entry might sound great for making money from home. This job involves inputting, updating, and keeping several types of data into computer systems or databases. For example, you may need to insert information from paper documents, digital sources, or any other formats. It is also good to know that some companies pay on an hourly basis or per project, with rates depending on the complexity of the task and your experience level. What you’ll need: Computer proficiency: You need to be familiar with operating computers, data entry software, and spreadsheets. High attention to detail: You need to be highly accurate when handling information. Good typing speed: Efficient typing skills can significantly increase your productivity and potential earnings. 8. Become a Proofreader Difficulty: Easy to Moderate Revenue potential: Hourly rates vary from $20 to $60 per hour based on experience levels (Upwork). As a proofreader, you can turn your keen eye for detail and love for language into a profitable business right from your home. There are several options to get started, choosing to be independent or join a platform like Upwork or Fiverr to maximize your reach. For instance, to become a proofreader on Fiverr, you have to create a professional profile highlighting your skills and experience. Then, produce different offer packages, detailing your services, rates, and delivery times. Since there’s competition, you can show how your service is better with relevant samples and testimonials. Moreover, don’t forget to communicate promptly and professionally with potential clients to build trust and secure positive reviews. What you’ll need: Strong language and grammar skills: Be proficient in grammar and language so you can spot mistakes. A laptop and reliable internet connection: For accessing and editing documents online. Focus and patience: Be able to concentrate for extended periods and be thorough in your work. Similar opportunities to consider: Audio-to-text transcription 9. Rent Out Spare Rooms Difficulty: Easy to Moderate Revenue potential: This depends on the room’s size, the amenities that you offer, the location of your place, or local demand. If you have extra space in your home, consider renting out your spare rooms. Before you list anything, though, make sure to check local rental rates to ensure competitive prices. There are many ways to advertise your rental. Online platforms like Airbnb, Craigslist, or local websites are suitable places to start. Just make sure you provide detailed descriptions and high-quality photos to attract potential tenants. Here’s an example from an Airbnb listing: To avoid property damage and potential miscommunication problems, screen tenants through interviews and establish transparent rental terms and conditions, as well as payment methods. It’s crucial to respect their privacy and have clear boundaries, addressing concerns to keep a good landlord-tenant relationship. What you’ll need: A clean spare room: Ensure your space is inviting and well-maintained for guests. Basic hospitality skills: Being friendly and accommodating can enhance your guests' experience. Knowledge of rental platforms: Understand how to list your space on platforms like Airbnb, including pricing strategies and guest communication. 10. Start a Home-Based Catering Business Difficulty: Moderate Revenue potential: Your earnings in a home-based catering business can be $30,000 in the first year (Gigworker). If you love cooking and have a passion for hospitality, starting a catering business is a simple and effective way to make money from home. This opportunity allows you to turn your culinary skills into a profitable, even full-time job right from your kitchen. Make sure you have a variety of recipes to impress potential customers, allow them to try different dishes, and present yourself as someone who will cater to their every need to seal the deal. What you’ll need: Culinary skills and creativity: You'll need these to prepare appealing and delicious dishes. Food safety and hygiene certifications: In the United States, starting a catering business typically requires obtaining a food hygiene license, also known as a food handler's license or food safety certification. Organizational skills: You need to be organized so you can efficiently manage orders, supplies, and schedules. 11. Become a Virtual Assistant Difficulty: Moderate Revenue potential: On Upwork, you can earn between $18-35 per hour on average as a virtual assistant. Many businesses and entrepreneurs need remote help with various tasks like scheduling or email management. To get started as a VA, you will need a professional website or portfolio showcasing your skills, services, and past work. Moreover, don’t forget to set up your profile on freelancing platforms like Upwork, Freelancer, or Fiverr to find more clients and projects especially if you are new to it. What you’ll need: Strong organizational and communication skills: You'll need these to manage tasks effectively and interact with clients. Tech-savvy: You must be familiar with various software and online tools as you'll use them for most of your work. Good internet connection and a laptop: Like most tools from this list, you’ll need a laptop connected to the internet to perform your tasks efficiently and keep in touch with clients. 12. Find Freelance Writing Opportunities Difficulty: Moderate Revenue potential: The average hourly rate of freelance writers or bloggers is $29 but you can set higher rates if you want to (copybloger. com). Although generative AI is on the rise, there are still plenty of freelance job opportunities for writers out there. If you have good writing skills and creativity, you can write articles, blog posts, or other forms of content for clients on a freelance basis. While having options is great, focusing on a niche will help you stand out and build an audience. This way, you’ll get more in-depth knowledge about specific topics, resulting in better quality and more valuable content. What you’ll need: Strong writing skills: You need to create compelling, error-free content to make money from blogging and writing. Research skills: A content writer needs to gather accurate information and understand different topics. Self-discipline: To make it as a freelance writer, you also need to manage your time effectively and meet deadlines. Check our Income Calculator Checklist to Make Money Blogging to find out your potential blogging income 13. Offer Consulting Services Difficulty: Moderate to High Revenue potential: The average hourly consulting fee is $100 (HubSpot). Is it possible to make money from home by offering consulting services? It is and it’s not as hard as it sounds. All you need is your expertise and a website showcasing your value proposition. Keep in mind that offering advice without an educational background or professional experience will harm your venture. Instead, choose a niche where you can provide valuable insights and solutions to your clients. Also, if you do a great job, you may even get referrals from them. Remember, establishing customer relationships is essential to help you market your business more effectively. Here’s an example from Nigel Green’s website, specializing in improving sales performance: Regarding the revenue potential, if you’re new to consulting, you might want to consider lower fees. On the contrary, if you’re experienced and already have some big clients, you may want to charge more than the average. What you’ll need: Expertise in your field: You'll need deep knowledge and experience in your area of specialization. Strong communication skills: You need to be able to explain complex concepts and deliver actionable advice to clients. Network and marketing skills: Knowing how to attract and retain clients will give your new venture a boost. 14. Try Freelance Graphic Design Difficulty: Moderate to High Revenue potential: On platforms like Upwork and Fiverr, freelance graphic designers charge between $15 to $150 per hour, depending on experience. A recent Fiver Pro study revealed that 54% of marketing leaders say they have freelancers on their teams. This gives you the perfect opportunity to join their teams and make money online. If you have a passion for design and a good grasp of design software, you can offer freelance design services for clients remotely. Having good technical skills is crucial to increase your chances of getting hired. If you are a beginner, software like Adobe Photoshop, Adobe Illustrator, and Canva are some of the most common tools that graphic designers use. Make sure you know how to use them at an advanced level before you apply for different jobs and projects. What you’ll need: Graphic design skills: You'll need proficiency in design software and a good eye for aesthetics. Creativity and adaptability: To create unique designs that meet diverse client needs, you need to be creative and easily adaptable. Time management skills: Managing your time wisely helps you juggle multiple projects and meet deadlines. 15. Provide Digital Marketing Services Difficulty: Moderate to High Revenue potential: The average salary of a digital marketer in the US is $63,805 per year (indeed. com). Another great idea for a side hustle is to offer digital marketing services, like social media management and advertising. A lot of companies choose to outsource their marketing to specialized individuals and agencies. If you have experience in different areas like those mentioned above, you can easily set up a professional profile on sites like Upwork or create a website to promote yourself. The online business world continues to grow, so you don’t have to worry about not finding work and clients to make money from home. What you’ll need: Knowledge of digital marketing tools and platforms: A digital marketer knows how to use various tools for SEO, social media marketing, email marketing, etc. Analytical and strategic thinking skills: You also need to know how to develop effective marketing strategies and analyze their impact. Strong communication skills: You’ll collaborate with clients and teams, so you need to communicate your marketing plans and strategies. 16. Start a Dropshipping Business Difficulty: Moderate to High Revenue potential: You can make from $1,000 to $5,000 per month, and even reach up to $100,000 per year. Dropshipping is a quite common business model where online retailers partner with a third-party supplier and sell products online without handling inventory. A thing to keep in mind before you begin a dropshipping business is that you'll need to be patient, persistent, and have some good marketing skills to raise your chances of success. In a nutshell, you can make a great profit, especially if you find a niche market with high demand. Your earnings will depend on the margins you set, the volume of sales, and your marketing skills. What you’ll need: An eCommerce platform: You'll need to set up your own website and online store using platforms like Shopify or WooCommerce. Marketing skills: For your dropshipping business to be successful, you need to drive traffic to your store and convert visitors into customers. Supplier relationships: Create good relationships with reliable suppliers to ensure high-quality products are delivered on time. If you need some inspiration, here are 15 Best Digital Products to Sell . 17. Become an Online Tutor Difficulty: Moderate to High Revenue potential: The average hourly rate for online teaching is $18. 30 (Preply. com). Becoming an online tutor will let you share your knowledge with students from all over the world right from your home. To get started, create a profile highlighting your qualifications, experience, and approach to teaching. Adding yourself on Fiverr is a great way to start. However, partnering with dedicated platforms like Preply or Tutor. com will give you more exposure and credibility. Moreover, you need to develop engaging lesson plans for your students and craft materials tailored to their needs. For example, English tutors can create worksheets based on student levels. Here’s an example from Preply: Familiarizing yourself with online conferencing platforms like Zoom and Webex will also allow you to have more interactive sessions. Lastly, try to build a good reputation through reviews and referrals for future opportunities. What you’ll need: Expertise in a specific subject: You'll need a strong understanding of the subject you plan to teach. Teaching skills and patience: A good teacher can help students understand complex topics. A reliable internet connection and a laptop: You can’t do online tutoring without these two. 18. Launch a Podcast Difficulty: Moderate to High Revenue potential: The revenue potential for a podcast can vary. You can earn money from sponsorships, advertisements, crowdfunding, or premium content offerings. In 2023, there were about 464. 7 million podcast listeners globally. So, since there’s great demand for this type of content, you can also use your knowledge and skills to make money from home. To create a podcast, you need to choose a topic that interests your target audience. Then, start planning your episodes and create outlines. Apart from your content, you will need to invest in quality recording equipment and choose a podcast hosting platform to publish your episodes. When you’re ready, you need to build an engaged listener base. Social media is a great way to spread awareness. If you already have an email list, you can also use it to promote your new podcast and attract new listeners. What you’ll need: Quality recording equipment: A good microphone and recording software will help you produce clear, professional-quality audio. Content creation skills: You'll need to produce engaging content, find interesting topics, and put everything together in a consistent manner. Basic audio editing knowledge: Podcasting is also about knowing how to edit and enhance your recordings for a polished final product. 19. Plan Virtual Events Difficulty: Moderate to High Revenue potential: Experienced professionals can earn up to six figures from planning business, corporate, and other types of events and conferences. As the world embraces more remote and digital interactions, planning virtual events has become a simple way to make a profit. You're well-suited for this job if you are tech-savvy, have a knack for organization and enjoy creating memorable experiences. Your responsibilities will range from taking care of streaming, overlooking attendee engagement and virtual networking, troubleshooting issues, and adapting to sudden changes, such as cancellations and delays. Great event planners also need to stay updated on virtual event trends and technologies to be one step ahead. What you’ll need: Strong organizational skills: You need to know how to manage the wide range of details involved in event planning. Technical skills: You'll need to be comfortable with virtual meeting platforms and event management tools. Creative problem-solving abilities: You need to be able to quickly solve issues to ensure a successful event. 20. Provide Online Coaching Difficulty: Moderate to High Revenue potential: You can charge from $20 to hundreds of dollars per hour. If you want to do something that adds meaning to your life and the lives of others, then online coaching might be a good fit for you. This option requires you to offer guidance in a specific area, like fitness, life skills, business, or personal development. To be a life coach, you need to establish yourself as a reliable individual. Create a profile on platforms where you will find your target audience and then offer different packages based on the level of support you will be providing. If you have in person coaching experience, make sure to add it to your profile as it will be a plus. Here’s an example from a life coach and accountability partner featured on Fiverr: What you’ll need: Expertise in your coaching area: To offer proper guidance and support, you’ll need in-depth knowledge and experience in the field you're coaching in. Strong communication and interpersonal skills: A big part of a successful coaching program requires client trust. To build trust, you need strong interpersonal skills. 21. Undertake Website Development Difficulty: Moderate to High Revenue potential: The average salary of a website developer ranges between $29 to $40 per hour (Salary. com. ) Although AI website builders are increasingly popular, you can still make money from home by building and designing websites for small businesses and individuals. Since you will need to create and expand your portfolio, consider gaining practical experience by contributing to open-source projects, or collaborating with other developers on freelance work. Moreover, consider specializing in specific areas of web development such as front-end, back-end, full-stack, or focusing on eCommerce exclusively to target specific customers. What you’ll need: Web development skills: Web developers and designers need to know programming languages like HTML, CSS, and JavaScript. A robust portfolio: Showcasing your previous work to demonstrate your capabilities. Similar opportunities to consider: Test websites 22. Self-Publish an eBook Difficulty: High Revenue potential: The average income of self-published authors is $12,749 per year (Alliance of Independent Authors). Self-publishing an eBook on platforms like Amazon Kindle is a very common way for creatives to earn some money. According to Jon Morgan, CEO of Venture Smarter, providing top-notch content is an absolute must when self-publishing an eBook. To succeed, aim for quality and originality. An engaging book that resonates with your readers will have greater chances of getting more copies sold. Moreover, make sure you edit your text thoroughly and, if necessary, hire a professional editor to help you. Of course, your earnings will depend on your book's market appeal, pricing strategy, and marketing efforts. For more information regarding Kindle Direct Publishing, you can visit their website. What you’ll need: eBook software: To write and prepare your books for publishing. Access to a self-publishing platform: Amazon, Apple Books, BookBaby, and Draft2Digital will provide you with the tools to get started. Marketing and promotion strategies: To help you get your books in front of the right readers. 23. Start a YouTube channel Difficulty: Moderate to High Revenue potential: It varies. Successful content creators can earn money from ad revenues, sponsorships, and fan contributions. Another side gig you can do from home is to create content for social media platforms like TikTok or start a channel on YouTube. The top YouTubers can earn millions annually, but even smaller channels can generate significant income with a dedicated niche audience. Vlogs are a very popular content type you can create, documenting your daily life and providing tips. For example, if you make your favorite dish, tell your viewers what ingredients you use. This is also a great way to sponsor your videos later on by collaborating with different brands. Moreover, if you have special skills, like woodworking or soap-making, you can create tutorials to show your audience how to get started. Even showing your unique collection or unboxing rare finds can earn you thousands of views. Here’s an example of a soap making channel: What you’ll need: Video production skills: You don’t need much experience to create YouTube videos. But the more you know about video editing and production, the more engaging your videos will be, which may attract more viewers. Creativity and originality: There are around 800 million videos on YouTube today, so you need some original content to make it in this crowded digital landscape. Social media savvy: You must understand platform-specific nuances to engage your audience and expand your reach. 24. Offer Remote IT Support Difficulty: High Revenue potential: Remote IT specialists earn an average of $24. 71 per hour (ZipRecruiter). Another way to make money online is to provide technical services to individuals or businesses that need remote IT support. If you have a strong background in information technology and enjoy problem-solving, this role could be the right fit for you. To work as an IT professional, you should acquire industry-recognized certifications, such as CompTIA A+, Network+, Security+, or Microsoft Certified Desktop Support Technician (MCDST) to validate your skills and knowledge. This will make the selection process more seamless and show your credibility. Also, most of these certificates are available through online courses so you won’t lose any time obtaining them. What you’ll need: In-depth IT knowledge: You need a good knowledge of computer systems, apps, and networks. Problem-solving skills: Besides IT knowledge, you also need to be able to quickly diagnose and resolve a wide range of technical issues. Effective communication skills: You’ll likely deal with non-technical clients, so you need to know how to explain technical concepts in simple terms. Making Money From the Comfort of Your Home As you’ve seen, there are several work-from-home jobs to consider. As the online digital landscape keeps expanding, you can do more than get some extra cash from home. For instance, if you have a unique business idea, you can start your own business. And this without stepping out of your home. If you need help managing your email marketing campaigns or starting a newsletter from scratch, Moosend is here to help. Sign up here for free and discover how it can streamline and enhance your marketing efforts. --- ### 8 Acumbamail Alternatives For 2025 [Comparison Table] > Looking for the top Acumbamail alternatives favoring affordability, simplicity, and advanced features? You are at the right place! - Published: 2024-02-21 - Modified: 2025-05-05 - URL: https://moosend.com/blog/acumbamail-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Acumbamail is a newer email marketing platform that has become popular among users. However, certain limitations of the tool have made many of them search for a better Acumbamail alternative solution. The reasons? The language issues of the platform, the limited marketing automation and personalization options, as well as the lack of a complete English translation. Today, we’ll take a look at the top alternative services, focusing on their key features, affordability, and how they compare with Acumbamail so you have all the data to make an educated decision. Disclaimer: The information below is accurate as of February 15, 2024. Best Acumbamail Competitors: Comparison Table Acumbamail is an all-in-one email marketing and SMS solution that became a user favorite due to its affordable lifetime deal (LTD). However, the lack of more advanced features and the fact that the platform often falls back to Spanish create a “lukewarm” experience for users, leading them to search for other affordable yet capable solutions. Here’s a quick overview of the top alternatives you’ll find in this post: Price/Month Free Plan/Trial Best Feature Ratings Acumbamail $37/month Yes Surveys Moosend $9/month Yes (30-day free trial) Easy-to-implement marketing automation Mailchimp $20/month Yes (limited) Creative Assistant Brevo $25/month Yes SMS & WhatsApp campaigns GetResponse $19/month Yes Conversion funnels ActiveCampaign $39/month Yes (14-day free trial) Advanced marketing automation MailerLite $10/month Yes Email verification tool Kit $15/month Yes Easy-to-use Rule builder Flodesk $38/month Yes Sales pages It’s time to look at these email marketing services in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best feature: Easy-to-implement marketing automation Moosend is among the best Acumbamail alternatives in the market for two main reasons: its affordability and advanced features. This email marketing platform has a modern and beginner-friendly user interface, so the learning scale is minimal. To create your email campaigns, you get an intuitive drag-and-drop email builder with powerful features like countdown timers, eCommerce product blocks, and an AI Writer to help you generate email copy. On top of that, the platform has more than 90 professionally designed newsletter templates that can be customized to match your brand. When it comes to managing your email list, Moosend makes things simpler than Acumbamail. You get a wide range of filters to segment your audience and form laser-targeted groups that are easier to convince and convert. Acumbamail lacks many of those filters. Additionally, users can set up automated processes to clean their email list and thus retain high email deliverability rates. Where Moosend really shines is marketing automation. The visual workflow editor helps you craft sophisticated journeys with multiple triggers, actions, and conditions. There are also pre-built automation journeys including common purposes like cart abandonment, welcome and loyalty sequences, and more. In contrast with Acumbamail, Moosend’s automation is much easier to implement, even if you have no prior experience with email marketing platforms. To boost lead generation and convert more visitors, Moosend equips you with customizable signup forms and landing pages. Essentially, you have an all-in-one marketing powerhouse to grow your business. Finally, what’s great about Moosend is the 24/5 live chat support which is knowledgeable and ready to assist in both simple and more complex problems. Moosend Features Unlimited email sending Intuitive drag-and-drop email editor Multi-step automation Signup forms and landing pages Real-time reporting and analytics Transactional emails (SMTP) Integration with popular eCommerce, CRM, lead generation platforms and more Pricing Moosend’s pricing starts at $9/month for up to 500 subscribers and unlimited email campaigns. Unlike Acumbamail, you get access to all the features of the platform including the workflow editor, custom reports, transactional emails, and spam testing. If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to Acumbamail. Try Moosend for free 2. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Creative Assistant Mailchimp is a well-known email marketing and marketing automation platform and a great Acumbamail alternative. Among the main reasons behind Mailchimp’s popularity are the advanced email marketing features and A/B testing options. The drag-and-drop email editor is easy to use, and it comes with beautiful email newsletter templates that can be customized to your liking. The platform comes with a CRM system, which is not found in Acumbamail. While it isn’t as advanced as you might expect, it's a valuable tool allowing you to handle and target your audience better. Moving on to list management, things are a bit tricky. Mailchimp’s email lists (or Audiences) are like separate entities. If a subscriber exists on more than one list, you pay for as many times as they appear. So, if you like creating multiple lists for better targeting, Mailchimp might not be an ideal choice for you. Nevertheless, the platform offers great automation options. You can craft multi-step automation journeys and choose from a wide range of triggers and conditions. Alternatively, you can select one of the available pre-made journeys that cover common automated flows that most businesses use. Your automations can also have an eCommerce application since Mailchimp integrates with most eCommerce platforms. Other notable features of Mailchimp’s platform include social posting and the Creative Assistant. The latter is a tool allowing you to “grab” the visual elements of your website and then use them in your email marketing campaigns. In this way, you can offer a truly seamless experience for your visitors and customers. Mailchimp Features All-in-one email marketing platform Multi-step marketing automation A/B testing Built-in CRM Transactional emails Signup forms and landing pages Pricing Mailchimp’s pricing starts at $20/month including automation, personalization, optimization tools, and more. There is also a free plan, but it’s heavily restricted. It allows you to send 1,000 monthly emails to 500 contacts. Support is offered only for the first 30 days. Read our Mailchimp review 3. Brevo Pricing: Paid plans start at $25/month, free plan Best feature: SMS and WhatsApp campaigns Brevo is another notable Acumbamail alternative solution capable of handling both your marketing messages and your transactional emails. What’s more, it incorporates SMS and WhatsApp campaigns, so you have a multitude of options to communicate and engage with your audience. The platform has a user-friendly interface and a powerful email editor with advanced features to craft highly engaging campaigns. Brevo is also great at automating your messaging. You can set up triggered campaigns based on user behavior, email engagement, contact data, as well as eCommerce activity. Similar to Mailchimp, Brevo has a built-in CRM system. It offers basic yet useful functionality, so it’s ideal if you don’t have advanced requirements. The platform lets you have unlimited contacts and you only pay based on the number of emails you send per month. To make sure you have a clear picture of your performance, Brevo offers rich, real-time reporting and analytics tools. You get geolocation and heat map reporting, enabling you to know exactly where your subscribers are clicking the most. Brevo Features Email & SMS marketing Visual automation builder Built-in CRM system Transactional emails and webhooks Social media ads Pricing Brevo’s paid plans start at $25/month offering all the tools a growing business needs and no daily email sending limit. If you want to discover Brevo at your own pace, there is a free plan available for 300 emails/day and unlimited contacts. Read our Brevo review 4. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Conversion funnels GetResponse is a simple yet powerful digital marketing tool that enables you to send emails, create pages, and automate your marketing efforts. This Acumbamail competitor has a range of tools to help you communicate with your audience and drive more sales and conversions. First of all, the service has a user-friendly email editor that provides plenty of customization options for your marketing campaigns. To save time and reduce manual work, you can set up both simple and sophisticated automated sequences to nurture new subscribers, convert them, or recover lost sales. The platform also features great A/B testing options. You can experiment with different elements of your campaigns and establish what works best for your audience. But where GetResponse shines is landing pages. You can craft beautiful landing pages with their drag-and-drop builder. Not only that but you can also apply A/B testing! Finally, you get conversion funnels for various predesigned scenarios. These funnels have high-quality images, designs, and professional sales copy. You simply need to add a few details regarding your offers and then let them work their magic. GetResponse Features Drag-and-drop email builder Autoresponders SMS campaigns and web push notifications Popups, forms and landing pages Website builder Webinars Pricing The platform’s pricing starts at $19/month, featuring AI email marketing, list building tools, and unlimited email campaigns. There is also a 30-day free trial and a free plan, which allows up to 500 contacts and 2,500 monthly email newsletters. Explore GetResponse 5. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Advanced marketing automation If you want an alternative with advanced functionality and robust automation options, ActiveCampaign is an ideal choice. This email marketing software gives you access to an intuitive email builder and a visual workflow editor to craft engaging messages for your audience and deliver them at the right time. What you won’t find in Acumbamail and other ActiveCampaign alternatives is the Automations Map feature. This visualization tool lets you have multiple automations in one map and see how they interact with each other. ActiveCampaign also equips you with more than 750 automation recipes to kickstart your email marketing strategy. Apart from your marketing messages, the platform can handle transactional emails. However, unlike other platforms like Moosend and Acumbamail, you have to pay extra for this functionality. Nevertheless, the service’s email deliverability rates are high and your messages can safely arrive where they need to be and not the spam folder. Last but not least, ActiveCampaign has a CRM tool that helps you connect with your customers across all channels and ensure a seamless experience. One of ActiveCampaign's cons is that it isn't the most beginner-friendly solution, compared to the other tools in the list. ActiveCampaign Features Huge variety of email newsletter templates Visual workflow editor with pre-made automation journeys In-built CRM Advanced segmentation tools Integration with various eCommerce platforms Pricing ActiveCampaign’s pricing model starts at $39/month giving you email marketing, marketing automation, and website tracking among others. While there is no free plan, the platform has a 14-day free trial for users to test the tool’s functionality. Read our ActiveCampaign review 6. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Email verification tool MailerLite is another Acumbamail alternative service aiming to offer a simple but effective solution for your email marketing needs. The platform will be an ideal solution for small businesses and SMBs that don’t want complex tools. The email builder is straightforward and allows you to create something entirely from scratch or use a ready-made newsletter template from the library. Even beginners will be able to create eye-pleasing campaigns in a matter of minutes. MailerLite can help you automate processes and set up autoresponders to always stay connected with your audience. Additionally, you can create surveys to collect valuable feedback and improve your targeting. The A/B testing features and the ability to conduct multivariate testing help you optimize your messages and improve conversions. Other standout features include the ability to sell digital products and create an unsubscribe page. Finally, with MailerLite you get 24/7 support, even though you need the more expensive Advanced plan for live chat support. MailerLite Features Drag-and-drop editor with pre-designed templates Multivariate testing Landing page builder Sell digital products Native and API integrations to streamline your processes Pricing Paid plans of MailerLite start at $10/month offering unlimited emails and email templates, A/B testing, and websites. There is also a free plan available for up to 1,000 subscribers and 12,000 monthly email sends. Read the Mailerlite review 7. Kit Pricing: Paid plans start at $15/month, free plan Best feature: Easy-to-use rule builder Kit is an Acumbamail alternative that appeals mostly to creators and publishers. This is due to its email designer, which doesn’t follow a drag-and-drop approach and resembles a text editor. What’s more, the platform offers great email automation options that allow users to set up triggered emails based on users’ email behavior, contact data, and more. With Kit, it’s also easy to manage your audience. The flexible tagging system allows you to have all the necessary information about your subscribers available and use a filtering system to segment them into smaller groups for laser-targeted email campaigns. What’s not so great is the reporting and analytics capabilities of the platform that are basic. Regarding its pricing, Kit is an affordable option for smaller lists. The more your list grows, the more your expenses will increase. If you need robust automation and pre-built journeys for your creator needs, then Kit won’t disappoint. However, if your needs are broader and you require more flexibility regarding email design, then you should consider other alternative solutions to Kit. Kit Features Event-triggered emails Template management Customizable opt-in forms (popups, floating boxes) Powerful automation options Audience tagging and segmentation Pricing Kit’s pricing plans start at $15/month for up to 300 subscribers and unlimited emails (broadcasts). For the platform’s full functionality, you need the Creator Pro plan which costs significantly more. Kit has a free tier for up to 1,000 subscribers, but it is quite limited in terms of the available features. Read our Kit review 8. Flodesk Pricing: Paid plans start at $38/month, free plan Best feature: Sales pages The last Acumbamail competitor on our list is Flodesk. Despite its position in our list, this email marketing solution is a great option for beginners and eCommerce store owners because of its simplicity and robust functionality. The platform comes with a library of fully customizable email newsletter templates. To make your campaigns feel personal, Flodesk offers deep personalization options for your email content and subject lines. What’s more, you can eliminate repetitive tasks by automating your messages for cart abandonment, welcoming new subscribers, onboarding them, and more. To generate quality leads, Flodesk equips you with customizable forms (full-page forms, embedded inlines, landing pages, and popups. ) Finally, the software offers integrations with many popular apps and services including Shopify, WordPress, Facebook, Instagram, and Typeform. Flodesk Features Email editor with beautiful templates Email automation tools Customer segmentation and personalization eCommerce functionality (sales pages, discount codes, and more) Integration with popular apps Pricing Flodesk’s paid plans start at $38/month offering email marketing features, forms, and landing pages. To add eCommerce functionality, you have to pay extra. The platform also lets you start free with a free plan, but it is very limited feature-wise. Check out Flodesk Additional Resources Looking for more information? Here are a few articles to help you choose the best email marketing service for your business: Best email marketing services Brevo alternatives Best email newsletter software The Best Acumbamail Alternatives For Your Business While Acumbamail offers an appealing package for users through its lifetime deal, the platform still needs improvements to reduce customers’ pain points. Marketers and brands are always on the lookout for alternatives, and these are not so hard to find. Whether you choose an all-in-one solution like Moosend and Mailchimp that include powerful functionality or a simpler service like Flodesk, be sure to weigh your needs and potential growth. You don’t want to get stuck with a platform that doesn’t scale as your business scales. If you feel that Moosend ticks all the boxes, you can create a free account and test the tool’s full features. --- ### A Step-by-Step Mother’s Day Email Marketing Guide [+Examples] > Explore this Mother's Day email marketing guide, including tactics, examples, and tips to build your seasonal strategy. - Published: 2024-02-19 - Modified: 2025-01-15 - URL: https://moosend.com/blog/mothers-day-email-marketing/ - Categories: Email Marketing - Levels: Beginner, Intermediate What plans do you have for Mother’s Day this year? Most businesses organize seasonal marketing initiatives to provide consumers with amazing Mother’s Day gift ideas or offers to make all moms feel appreciated. And email marketing is one of the best channels to spread the word. To create Mother’s Day email marketing campaigns that boost conversions and sales, it’s best to craft a relevant strategy with sub-goals that are easy to track. Check out our related guide with useful tactics and tips to streamline your own strategy with distinction. Mother’s Day Stats Before building your email marketing strategy, read these Mother’s Day statistics from the 2023 National Retail Federation survey that explores the latest trends: US consumers planned to spend $35. 7 billion for Mother’s Day in 2023, about $274. 02 per person, with top senders at the age of 35-44 spending an average of $382. 26. 57% of consumers said that they’ll buy gifts for their mother or stepmother, 23% for their wife, and 12% for their daughter. Flowers, greeting cards, and special outings are among the most popular Mother’s Day gifts, with jewelry, electronics and apparel driving growth. 47% of respondents prioritized unique and different Mother’s Day presents and 42% creating a special memory with their moms. The top shopping destinations were online (34%), department stores (34%), specialty stores (30%), local/small businesses (24%), and discount stores (23%). Product subscription boxes also grew in popularity. Undoubtedly, it’s worth creating promotional emails for this special day. Knowing these trends will help you make suitable Mother’s Day gift guides and product recommendations considering consumer preferences. Now that you know what to send to your audience, the next step is how to send it. With an email marketing service like Moosend, you can pick one of the premade templates, add your content, and amaze your audience. Start for free How To Create a Mother’s Day Email Marketing Strategy Are you ready to build your next Mother’s Day emails? Follow these tactics to secure higher open rates and conversions: 1. Set your goals What do you want to achieve through Mother’s Day marketing campaigns? Setting a so-called SMART goal will help you put things into perspective before reaching out to your audience. Plus, setting clear aims will help you analyze your campaign performance more accurately and grasp what worked or needs perfecting for future holiday emails. Let’s say that brand awareness is on your priority list. How would you address that? One way is to craft a special “Happy Mother’s Day” message written in an emotional tone to make a lasting impression. Or host a giveaway contest to display some of your popular products and their benefits. But if you want to boost your seasonal revenue, you can provide subscribers with appealing gift recommendations or Mother’s Day sales. 2. Define your audience Who is your target audience and what do you want them to do once they open your email? Are you reaching out to mothers or their loved ones? Knowing this information will help you build more engaging and personalized emails. Source You can also use email segmentation tactics to send different email variations based on age or location. This way, you can create tailored messages for moms, grandmothers, or people who want to celebrate important mother figures in their lives. The more personalized your email is, the better for the recipient. 3. Design your campaign And now it’s time for the creative part—crafting your email content starting from the design. To save time and effort, most email marketing services offer ready-made newsletter templates, easy to customize via dedicated editors. Find the email style and layout that suits you the most based on your goals. Choose sweet visuals or GIFs portraying motherly love to make the content more interactive. Plus, you need to place a clear call-to-action at a prominent place to yield a better click rate. Here are two Mother’s Day customizable email templates for different intents: Bright Skies Mother’s Day Email Template A simple yet effective design for eCommerce stores or businesses with a unique incentive: Get it today! Black & White Mother’s Day Newsletter Template Suitable for Mother’s Day awareness campaigns and brands that want a more emotional tone to their messaging: Customize it! 4. Write engaging email copy To create powerful Mother’s Day messages, add emotional phrases that will make all moms feel special and unique. Words resembling love and gratitude are a must. However, lavish language might cause awkward feelings to your readers so limit them. Check out the above email copy by Getaway. They emphasized mothers’ endless giving without extra fluff. Then they added their campaign initiative, nominating a favorite mother figure for a short getaway, a gift they would probably long for. Plus, it’s wise to remember that the subject line and CTA copy play a key role in conversions. 5. Create drip campaign series If you want to send more than one Mother’s Day email campaigns to nurture your subscribers throughout their journey, set up a drip campaign series. If your campaign intent is increasing your seasonal sales, you can send one promotional email two weeks before Mother’s Day and a reminder for last-minute shoppers a few days before the celebration. Plus, you can send warm wishes on the same day. You can also set up cart abandonment email as the day approaches to move those leads down the funnel before they lose their interest. Use an email automation software tool with a dedicated feature to create it in simple steps. For example, Moosend offers premade automation recipes to build and schedule those emails fast. Sign up for an account and get first-hand experience of how to set up automated campaigns. 6. Analyze your metrics To label a strategy as winning, you need to track and analyze its results. Once you send out your email campaigns, hop into your reporting dashboard in your email service and check out these email metrics: Email open rates Click-through rates Conversion rates Unsubscribe rates Spam complaints Diving into this data will shed more light on what worked and what areas need improvement. For example, a low open rate may show that you need a stronger email subject line or better timing, while a low CTR (Click Through Rate) may indicate that you need better navigation or more interesting incentives to motivate your readers to click. Finally, keep an eye on email marketing benchmarks to see where you stand among competitors to gain more valuable insights. 7 Mother’s Day Email Campaign Best Practices Learn valuable Mother’s Day email marketing ideas and tactics that have proven to work for many eCommerce and retail businesses: Send gift ideas Many consumers have trouble finding the perfect Mother’s Day gift. To help them save time and extra worries send email campaigns with popular recommendations. For example, you can promote gift guides and DIY ideas for those who are on a low budget. Check out this example by Moment. To make their email more appealing, they added their top gifts based on mothers’ ratings, adding an alternative form of social proof. Plus, the beautiful product images help readers choose faster. Plan exclusive offers If you want to give an extra incentive to your subscribers to choose your products or services for Mother’s Day, you can give them limited-time coupon codes and offers. This way, you’ll outstand the competition and boost your seasonal sales. To ensure that your subscribers become quickly aware of your offer, place it wisely inside your copy. For example, Nike mentioned their Mother’s Day sale in the headline on the top. Plus, they provided a code and an end date to shield the deal. Create a sense of urgency Implying a sense of urgency in your campaigns will move your prospects faster to the checkout. However, sounding too forceful can make them feel intimidated and frustrated. So, what can bring a balanced outcome? For starters, you can place a countdown timer at a profound place inside your email to remind them of the end date and time. Words like “now,” and “last chance” can motivate them to act fast. You can also send last-minute reminders to boost your conversions before this celebration ends. Check out this Headspace Mother’s Day email example to get inspired. Optimize your subject line First impressions always matter. On email marketing terms, it’s your subject line that will cause that initial effect. To win your audience, write a catchy copy line of less than 50 characters that reflect the email content. You can also add relevant emojis and emotional words that match the theme. Here are some Mother’s Day email subject lines that stood out in our mailbox: Celebrate Mother’s Day with 10% off! 10 Great Mother’s Day Gift Ideas Celebrate the amazing women who raised us Last Chance Sale for Mom Get a Gift for Mom Just in Time Time to show mom some appreciation You can also use a free subject line tester like Moosend’s Refine to secure a high open rate. Design outstanding CTAs Your call-to-action buttons play a key role in boosting your campaign conversions. They should be easy to spot and designed in a way that stands out from the rest of the text. Use a background color that will make your CTA pop out, sticking to your brand’s color palette. If you’ve planned a special Mother’s Day initiative, it’s best to include a unique CTA written in actionable language, e. g. , “Shop now. ” If your email is long, you can add more buttons, as Hush did in the example below, but avoid exaggerating as you may distract the readers. Allow users to opt out Not everyone wants to receive Mother’s Day campaigns, for different sensitive reasons. Therefore, it’s wise to give your subscribers the opportunity to opt out from this list and show them how you respect their wishes and needs. For instance, Waitrose created a dedicated opt-out email with a simple message. The subject line put the subscribers straight to the topic: “Prefer not to receive our Mother’s Day emails? ” Plus, their copy was short and clear. Make an inclusive campaign “Being a mother is an attitude, not a biological relation,” according to Robert Heinlein. If you want to adopt an inclusive marketing approach display diverse mom types, adding godmothers or aunts to the list, and make sure that your message reflects your standpoint. For instance, Burt’s Bees created an inclusive Mother’s Day email starting with the subject line “Happy Mother’s Day to ALL kinds. ” You can follow a similar approach in your messaging. Best Mother’s Day Email Campaigns You Need to Check Out Explore these inspiring holiday emails and why they work before crafting your own: 1. Clarks Shoes Mother’s Day email Subject line: Here’s to celebrating all moms One of our favorite campaign examples is from Clarks. They designed a simple yet effective email layout and added tender mother-child images portrayed in black and white. Moreover, they chose to place their Mother’s Day incentives in the header text to enhance visibility. The email body consists of Mother’s Day experience ideas for moms followed by a CTA button with the copy “Shop gift for mum. ” They also added a section with new arrivals to benefit from the traction of this seasonal campaign. 2. MasterClass last-minute reminder email Subject line: Ends tonight: Get up to 35% off for Mother’s Day MasterClass built this last-chance sale email to remind their subscribers about the 35% off discount. The subject line and head title create a sense of urgency and help readers grasp what they should do to claim this offer. If you want to create a last-minute campaign, limit distractions. Remind readers what they need to do and ensure that the CTA button pops out to increase your click-through rate. 3. A Beautiful Mess DIY Gift Guide Subject line: Mother's Day gift ideas Are you a blogger and wondering what to send to your audience as Mother’s Day approaches? A Beautiful Mess shared some great posts with gift ideas, including DIY inspired content. Plus, you can run some affiliate partnerships and share a special discount with your audience for products they’ll love. A Beautiful Mess shared a discount for certain mattresses and pillows to give moms the gift of relaxation. 4. Dunkin Donuts Mother’s Day e-gift card email Subject line: Celebrate Mother’s Day with twice the cards! How did Dunkin Donuts celebrate Mother’s Day? They shared an e-gift card to help readers treat their beloved moms with delicious donuts. Overall, gift cards are popular choices for Mother’s Day so it’s wise to promote them as this day draws near. Plus, they shared premade downloadable cards subscribers could easily print out and color. This is a wonderful way to add a more personal touch to your Mother’s Day message. 5. Tuft & Needle unique Mother’s Day campaign Subject line: Moms deserve it. Not every Mother’s Day email marketing campaign is sales-oriented. Some businesses choose to add a more unique message to these emails to remind their subscribers of the real purpose of this day. For instance, Tuft and Needle sent a message prompting their subscribers to spend more quality time with mothers by calling instead of texting them. The copy is written in an emotional tone to create a more powerful impact. Embrace Your Mom All Year Long No matter what goals you set for this Mother’s Day, think about the incentives you’d like to give your audience to increase your conversions. Then design a beautiful campaign with a message that will move the readers. If you want to save time and design resources, sign up for a Moosend account, pick one of our premade templates, and customize it based on your needs. To bring better results, create a drip campaign series to nudge them as Mother's Day approaches. --- ### 8 Emma by Marigold Alternatives For 2025 > Looking for the best Emma by Marigold alternatives? Find the top solutions based on affordability, usability, and functionality. - Published: 2024-02-16 - Modified: 2025-05-22 - URL: https://moosend.com/blog/emma-by-marigold-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Emma by Marigold is an all-in-one email marketing solution with ample functionality for marketing teams. Despite its decent offering, user reviews show that there are areas that need improvement to solve customers’ pain points. Today we’ll look at the top Emma by Marigold alternatives based on the criteria of features, ease of use, affordability, and support to help you make an educated decision. Best Emma Competitors: Comparison Table Emma by Marigold is a popular service among agencies and large teams. It offers a drag-and-drop email builder, automation options, list management tools to segment your audience, and real-time analytics to monitor your performance. Despite the wealth of features, according to its users, Emma needs to improve in a few areas: Email builder is rather inflexible and difficult to use Newsletter templates are hard to customize There is no free tier The service has only annual contracts (customers may be afraid to commit) There is no transparent pricing after 10K contacts So here are your best alternative options. Price/Month Free Plan/Trial Best Feature Ratings Emma by Marigold $99/month No (demo available) Marketing calendar Moosend $9/month Yes (30-day free trial) Easy-to-implement marketing automation Constant Contact $12/month Yes (60-day trial) Event management tools GetResponse $19/month Yes Spam testing tool MailerLite $10/month Yes Sell digital products Mailchimp $20/month Yes (limited) Creative Assistant Campaign Monitor $12/month Yes (very limited) Time zone sending HubSpot $20/month Yes Built-in CRM Salesforce Marketing Cloud $1,250/month No (demo available) Journey Builder for personalized customer journeys at scale Now let’s look at these email marketing services in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best feature: Easy-to-implement marketing automation Moosend is among the best Emma by Marigold alternatives due to the powerful features it offers at an affordable price. One of the main differentiating features from Emma is the modern user interface and the intuitive drag-and-drop email editor. Moosend’s editor offers various content blocks, both simple and advanced, including videos, countdown timers, and product blocks for eCommerce. This allows marketers to craft engaging email campaigns without the need for third-party tools. Compared to Emma, Moosend has a minimal learning curve, and navigating the platform will be a piece of cake even for beginners. There are also 90+ designer-made newsletter templates available to customize and craft a campaign in minutes. However, Moosend’s “true” power lies in its automation options. The platform boasts easy-to-implement automation and a visual workflow editor that helps you build a custom journey through multiple triggers, actions, and conditions. For common automated journeys, Moosend offers pre-made automation recipes for various purposes like cart abandonment, welcoming new subscribers, loyalty sequences, and more. Besides the above capabilities, Moosend offers list management tools to deliver hyper-targeted marketing campaigns. You can have multiple email lists (unlike other alternatives) as well as segments based on criteria like products purchased, actions taken, subscribed to a list, etc. On top of that, you get a flexible tagging system that helps you neatly sort subscribers. You can also set up automation flows to clean your email lists from inactive subscribers. With Moosend, signup forms and landing pages are included in your plan at half the price Emma asks. Another notable feature of the platform is its A/B testing options, letting you experiment with different variations of both your subject lines and email content. Last but not least, Moosend has 24/5 live chat support so you’re always covered in case problems arise. Moosend Features Unlimited email sending User-friendly drag-and-drop email builder Multi-step marketing automation Audience management tools Signup forms and landing pages Real-time reporting and analytics Integrations with eCommerce platforms, CRM, lead generation tools, and more Pricing Moosend’s pricing starts at $9/month for up to 500 subscribers and unlimited email campaigns. You get access to all the features of the platform including the visual automation builder, custom reports, and transactional emails. If you want to try the tool, you can sign up for a free account and see why it’s a great alternative to Emma by Marigold. Try Moosend for free 2. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best feature: Event management tools Constant Contact is the second Emma by Marigold alternative service on our list. This service will be an ideal solution for marketers wanting a simple tool for email marketing with the ability to handle their social media, SMS and event marketing needs. The email builder is easy to use and offers many layouts and blocks (e. g. , buttons, polls, and RSVP for events. ) There's also an email template library with more than 200 designs, even though not all of them seem professionally designed. Regarding marketing automation, Constant Contact can help you set up autoresponders with ease. There are templates for both email and SMS, but you cannot create one automation for both channels. What’s not ideal is that if you need to create a custom automation path, you’ll have to purchase the most expensive plan. To increase open rates, there's an option to resend your campaigns to people who didn’t open the first time. Constant Contact also features contact segmentation. You can create customized groups based on contact details, tags, email activity, eCommerce activity, and more. You can then deliver personalized content that resonates with them through the various personalization options and dynamic content. The standout feature of the platform, though, is its event management tool. With it, marketers can promote their events, collect registrations, and track their performance. You can even collect payments and add promo codes during the registration process. Constant Contact Features Drag-and-drop email designer Automation path templates Marketing CRM Event management, polls, and surveys Social marketing (posting and reporting) SEO recommendations Pricing Constant Contact’s paid plans start at $12/month for up to 500 contacts. Your monthly send limit is 10x your contact allowance. The more expensive plans of the platform offer more advanced functionality and increase your send limit. In case you want to test the platform, Constant Contact has a 60-day free trial available. Read our Constant Contact review 3. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Spam testing tool GetResponse is a user-friendly email marketing platform offering ample functionality for both email and SMS. The overall user experience with the platform will be great since the drag-and-drop editor and other tools work as intended and don't require advanced knowledge. Apart from the opportunity to create stunning email newsletters, GetResponse has various automation options to put your marketing on autopilot. You can create automation events based on users' behavior and use filters for more precise targeting of your audience. To boost lead generation, GetResponse equips you with landing pages. The landing page creator is easy to use and you can craft SEO-optimized pages for your small business. You also get customizable signup forms that you can embed on your website. But that’s not all to GetResponse. The platform has multiple channels to communicate with your audience, including SMS and web push notifications. You also get ready-made conversion funnels to sell your products, recover abandoned orders and convert customers. All in all, GetResponse is a feature-packed solution that can cover both small and larger businesses. GetResponse Features Customizable web forms Website and landing page builder Email and landing page A/B testing SMS & Web push notifications Conversion funnels Pricing Paid plans of GetResponse start at $19/month, giving you unlimited monthly sends, email marketing and list building tools. For advanced marketing automation or eCommerce functionality, you’ll need a more expensive plan. GetResponse offers both a 30-day free trial with all the premium features available and a free plan, which allows up to 500 contacts and 2,500 monthly email newsletters. Go to GetResponse 4. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Sell digital products MailerLite is an affordable email marketing platform and a worthy Emma by Marigold alternative solution. The platform offers an intuitive drag-and-drop email builder that’s fast and allows easy customization of your campaigns. There's also an AI writing assistant that boosts creativity and helps you improve your messaging. With MailerLite you can build automated email workflows to put your business and sales on autopilot. You can send triggered emails for various subscriber behaviors such as when they click on a link, join a group, complete a form, or when a custom field is updated. Users of the top-tier plan enjoy multi-trigger automation for enhanced targeting. Another notable functionality of MailerLite is its multivariate testing. This allows you to test 8 variations of a campaign, with multiple variables including subject lines, sender names, content, and send times. Additionally, MailerLite allows you to sell digital products and set up paid newsletter subscriptions. This happens through the integration with Stripe. Finally, the platform has a website and blog builder that can come in handy if you’re just starting out. You also get an unsubscribe page builder to create a unique page and get valuable feedback from your subscribers. MailerLite Features Modern and intuitive user interface Marketing automation Signup forms and landing pages Website builder AI writing assistant & smart sending Pricing Paid plans of MailerLite start at $10/month, giving you among others unlimited monthly emails, 3 users, and 24/7 email support for up to 500 contacts. The platform has a free plan available that allows you to send 12,000 monthly emails to 1,000 contacts. Support is included for 30 days. Read the Mailerlite review 5. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Creative Assistant Mailchimp is a well-known email marketing service that’s considered a top player in the email marketing industry. The platform has a modernized drag-and-drop email creator with beautiful newsletter templates and useful functionality. One of the best features is the Creative Assistant, which is a tool that “grabs” all the visuals and logos on your site and lets you use them in your email campaigns. Unlike other Mailchimp alternatives, the platform can pinpoint the best time to send an email by detecting patterns in your open rates, simplifying the whole process. What’s more, Mailchimp is famous for its automation. You can create custom multi-step automation workflows or select one of the pre-made customer journeys for simpler automated flows. The platform’s Customer Journey Builder provides a visual representation of how your automation works step-by-step. What could be better in Mailchimp is list management. Unfortunately, your email lists (called Audiences) are siloed. This means that each list is like a separate entity, so even if the same subscriber appears on multiple lists, you still pay for as many times as the subscriber appears. Nevertheless, Mailchimp includes a built-in marketing CRM and social posting for your social media management efforts. To track your email performance, you get a rich Audience Statistics dashboard where you can see all important metrics in a clear and actionable way. Finally, you get more than 300 integrations with popular apps and services to streamline your processes. Mailchimp Features Intuitive builder with Creative Assistant Multi-step automation workflows Customizable forms and landing pages A/B testing Cross-device email testing Transactional emails (additional cost) Pricing Mailchimp’s pricing starts at $20/month, providing powerful functionality including personalization, optimization tools, and enhanced automations. The company also offers a free plan, that’s been heavily restricted lately. With it, you can send 1,000 monthly emails to 500 contacts. Support is offered only for the first 30 days. Read our Mailchimp review 6. Campaign Monitor Pricing: Paid plans start at $12/month, free trial (purely testing) Best feature: Time zone sending Campaign Monitor is another email marketing tool in the Marigold “family” of brands. The software is known for the beautiful email newsletter templates that it offers. The email builder is user-friendly and modern, making campaign creation fun as well as effortless. If you dread marketing automation, Campaign Monitor has your back. You can automate email journeys through the visual journey designer, offering straightforward triggers and rules. You don’t need to be a pro to craft sequences that make sense for your business. Campaign Monitor can also help you manage and grow your email lists. You can build segments based on custom data your contacts share with you and even let users take control of their data via a preference center. What you’ll love about Campaign Monitor is the fact that you can have unlimited team members so your entire team can collaborate while creating campaigns. This is particularly valuable for agencies. Campaign Monitor Features User-friendly editor with visually-appealing templates Personalized customer journeys Segmentation tools Real-time reporting and analytics dashboard SMS marketing Integration with CMS, CRM, eCommerce, social media and more Pricing Paid plans of Campaign Monitor start at $12/month providing all the core email marketing features for up to 500 contents and 2,500 monthly email sends. While there's no free plan, there is a free trial of the service which allows users to send a campaign to 5 subscribers. After that, you’ll need to pick a paid plan. Check Campaign Monitor 7. HubSpot Pricing: Paid plans start at $20/month, free plan Best feature: Built-in CRM HubSpot offers a more robust approach to email marketing since it has a range of tools to power up your business. The main selling point of the platform is its CRM system, allowing you to store as many contacts as you want. The platform’s email designer stands out for its simplicity and responsiveness. Beginners and professionals alike will be able to craft eye-catching email campaigns that drive clicks and conversions. You get a wide range of personalization options with rules and if/then/else logic that helps you deliver dynamic content to every subscriber. Apart from these, HubSpot equips you with an online form builder, landing pages, and live chat. These tools allow you to form a well-structured marketing strategy and increase your team’s efficiency. The platform has also powerful automation options. You can set up sophisticated journeys with ease and follow your website visitors with tailored messages based on their behavior. HubSpot Features Drag-and-drop editor and template builder Advanced marketing automation A/B testing Time zone sending Lead generation tools Library of integrations, including WooCommerce, WordPress, Shopify, etc. Pricing The pricing of this Emma by Marigold alternative starts at $20/month, including 1,000 marketing contacts, forms, landing pages, and live chat. For the full feature pack, you have to purchase a more expensive plan. The platform comes with a limited set of free tools to start your email marketing journey and acquire new leads. Check Hubspot 8. Salesforce Marketing Cloud Pricing: Paid plans start at $1,250/month, demo available Best feature: Journey Builder for personalized customer journeys at scale Salesforce Marketing Cloud is another alternative option to Emma by Marigold. While not as affordable as the previous email marketing software in our list, this product can help larger organizations build lasting relationships that drive business growth. The platform offers advanced personalization tools allowing you to pair customer profiles with machine learning algorithms to automatically show tailored content to each individual. What’s more, you can use automation to build customer journeys across multiple channels including email, mobile, advertising, and your website. Another key feature for large businesses is the Content Builder. It allows you to manage all your assets and content in one place. This is done through the advanced search and tagging capabilities of the platform. Salesforce Marketing Cloud Features Cloud-based marketing platform Personalized customer journeys Synced customer data across marketing, sales, and service interactions Rich reporting and predictive analytics Pricing Salesforce Marketing Cloud has a more complex pricing structure. Regardless, paid plans start at $1,250 offering email marketing, content creation and robust analytics. Check Salesforce Marketing Cloud Additional Resources Looking for more information? Here are a few articles to help you choose the best email marketing service for your business: Mailchimp alternatives Best email newsletter software Best email automation solutions The Best Emma by Marigold Alternatives You Need While Emma by Marigold is decent email marketing and marketing automation software trusted by many businesses, there are other alternative solutions offering equal functionality at a significantly lower cost. What’s more, these services are beginner-friendly so they have a minimal learning curve and users can get the most out of them almost straight away. If you need a powerful tool that matches Emma’s functionality but makes your team’s life much simpler, feel free to create a Moosend account and test what the platform can do for your business. --- ### Best AI Email Assistants: Benefits & Tools [2025] > Unlock the potential of AI for your email campaigns with some of the best AI email assistants in the market. - Published: 2024-02-14 - Modified: 2025-01-13 - URL: https://moosend.com/blog/best-ai-email-assistants/ - Categories: Email Marketing, Software - Levels: Beginner Artificial Intelligence has already proven that it can help humans in many ways, such as simplifying repetitive tasks and saving time. But apart from that, it can also help many businesses with their processes, including email marketing. In this article, we’ll look at the best AI email assistants and their benefits to help you streamline email management and communication. But first... How Can An AI Email Assistant Help You? An AI assistant will allow you to create more efficient email marketing workflows and messages. All it takes is crafting the perfect prompt. Let’s look at some key benefits of integrating AI into your email marketing workflows: Personalized content generation Generative AI tools can create dynamic, individualized content that resonates with each subscriber. This personalization goes beyond just inserting a recipient’s name into the email. For example, AI tools analyze customer behavior, preferences, and past interactions with your brand to personalize email content accordingly. Moreover, by analyzing trends and customer behavior, AI email assistants can craft engaging subject lines and refine them to boost email open rates. Automation of repetitive tasks Using an AI assistant for your email management and creation can also be time-saving by automating tedious tasks. For instance, AI can schedule emails, generate ideas for content, and automate follow-up emails, so you can focus on strategic tasks. List management and segmentation Lastly, AI email tools can keep your email list healthy, regardless of size. They automatically clean your lists, remove outdated contacts, and update subscriber data. AI can also save you time by automatically segmenting contacts based on customer behavior or preferences. Now that you know what these assistants can do for you, let’s look at the best AI assistants for email available on the market. Best AI Email Assistants: Comparison Table (Features & Pricing) Most AI assistants can help you manage large volumes of emails, speed up response times, and improve the quality of your email content. Here is a quick overview of the key features and pricing of our best AI email tools. Key Features Pricing Free Trial Best for Moosend Generative AI, Audience Discovery $9/month 30-day trial Email list segmentation and smart campaigns Missive Automated workflows, Email scheduling $18/month No Email collaboration among teams Mailbutler AI email writer, grammar and spelling checks $14. 95/month 14-day trial Gathering contact details and tasks Sanebox Snooze and reminders $7/month 14-day trial Email productivity and organization EmailTree Smart reply, Intent detection $120/month 7-day trial Customer service operations Lyne. ai Hyper-personalized cold emails $120/month 14-day trial Cold outreach personalization at scale Now let's look at them in detail. 1. Moosend Pricing: Starts at $9/month, 30-day free trial (Sign up) Best for: eCommerce, SaaS, bloggers, and marketing teams Moosend is an all-in-one email marketing automation software with powerful AI features that enhance your email campaigns. The generative AI tool can tailor your content based on specific goals and creative ideas. The integrated AI writer takes your prompts and fine-tunes them using existing data to create content that resonates with your audience. You can also generate announcements, newsletter copy, and product offers, choosing the appropriate tone for your audience, such as casual, enthusiastic, or professional. Overall, the writer is very easy to use, it'll save you time and enhance your metrics through meaningful content and suggestions. Moosend also offers a free AI-powered subject line tester, Refine, which you can use to enhance your creations and boost your open rates. The option will be available for you after you start sending your email campaigns as it requires customer data to function. If you want to see how it works, though, you can do it here. Moosend's email platform can automatically send personalized product recommendations that match your audience’s buying journey through its powerful eCommerce AI functionality. Apart from its AI tools, Moosend offers a complete set of features to not only generate email copy but also take care of every aspect of your email marketing, from managing your subscribers to creating visually pleasing campaigns to engage your email list. Moosend features Generative AI: Create personalized and relevant email copy and craft catchy subject lines that improve your open rates and save time. Audience discovery: This AI-based Enterprise feature analyzes product views, add to cart, and purchases so you can create more relevant and targeted email campaigns. Automation workflow designer: Moosend can automatically create customized email sequences that convert prospects into customers. Pros The tool can create smart segments based on purchase probability or interest for a product category and deliver relevant campaigns. eCommerce AI to deliver personalized product recommendations. Cons No AI functionality to create email templates. Moosend pricing The Pro plan starts at $9 per month for 500 contacts, with prices varying based on the number of subscribers. For larger businesses, the Enterprise plan is highly customizable. You can get a 30-day free trial with all main features, including unlimited emails and contacts, with no credit card required. Moosend also offers a pay-as-you-go option with credits for those who don't send many emails. 2. Missive Pricing: Starts at $18/month/user, free plan Best for: Customer support and sales teams Missive is an email collaboration tool that integrates email, chat, and task management in a single platform. Missive’s seamless integration with OpenAI (ChatGPT) means you can use generative AI to quickly create and respond to emails directly in Missive. OpenAI understands conversation context, so it provides relevant email replies that sound personal and professional. You can also use the OpenAI integration (GPT-3. 5 and GPT-4) to translate email content into multiple languages if you’re working with international customers. Missive features AI integration: Quickly draft, reply, and translate emails with generative AI and be more efficient. Automated workflows: Set up automated workflows in Missive to streamline your workflow and never lose another minute on repetitive tasks. Email scheduling: Schedule your emails so Missive sends them automatically at a later time. Pros Deep integration with Gmail, Office 365, and CRM tools (e. g. Pipedrive) Responsive support and onboarding Cons Not the most user-friendly tool, especially for beginners Overwhelming interface (due to the variety of features and customization options) Missive pricing The Starter Plan costs $18/month/user (billed monthly) for up to 5 users with a 6-month message history. For more, the Productive Plan starts at $30/month/user for up to 50 users and offers unlimited message history, while the Business Plan costs $45/month per user with unlimited users. The Free Plan is suitable for up to 3 users and includes 15 days of message history. 3. Mailbutler Pricing: Starts at $14. 95/month (for AI functionality), 14-day free trial Best for: Business professionals, freelancers, and teams who need effective email management Mailbutler is an email extension with powerful AI and machine learning features that make your inbox smarter. It offers a Smart Assistant to help you write your emails in seconds. You just need to enter some relevant keywords, and voila! The AI writing assistant drafts your email, which you can edit if you need to. You can also use this Chrome extension's Smart Assistant to respond, summarize, or improve emails in just a few clicks. Mailbutler features Smart Compose: Create high-quality email drafts faster with this AI-powered writing feature. Improve: The Smart Assistant corrects your spelling and grammar and gives suggestions to improve your emails. Respond: Quickly generate customized responses to incoming emails, be more responsive, and save time. Pros Extract data from email signatures Optimized email delivery times based on recipient behavior Cons There is a bit of a learning curve to fully utilize its features The interface can feel clunky at times Mailbutler pricing The Tracking Plan costs $4. 95 per month with essential email and link tracking. For features like contact management and email scheduling, the Professional Plan costs $8. 95 per month. The Smart Plan, which includes the AI-powered email assistant and analytics, costs $14. 95 monthly. The Business Plan, designed for extensive business needs, costs $32. 95 per month. 4. SaneBox Pricing: Starts at $7/month, 14-day free trial Best for: Professionals who handle a high volume of emails. SaneBox is email management software that uses AI to organize and manage your inbox. The software uses AI algorithms to analyze email patterns and behaviors to organize your emails. This AI email assistant automatically moves important emails to separate folders, snoozes non-urgent emails, tracks email responses, and unsubscribes. SaneBox features SaneLater: Moves less important emails out of your inbox into a separate folder so you can focus on high-priority emails first. SaneBlackHole: When you drag an email into the unsubscribe folder, SaneBox automatically unsubscribes you from that email. Snooze and reminders: Snooze non-urgent emails and set reminders for emails that require follow-up. Pros Automated unsubscribe and "SaneBlackHole" for unwanted senders SaneLater folder for low-priority emails Cons Advanced functionality is restricted to higher-tier subscriptions Interface looks dated SaneBox pricing The Snack plan is for light users and costs $7 per month. The Lunch plan, for more frequent users, costs $12 per month. The most comprehensive plan, Dinner, is for heavy users with extensive email management needs and is available for $36 per month. 5. EmailTree Pricing: Starts at $120/month, 7-day free trial Best for: Customer service team members EmailTree is a customer service automation tool that helps customer service representatives handle high volumes of requests more efficiently. The Smart Reply feature allows you to respond to customer inquiries with personalized content quickly. Moreover, this AI assistant automatically prioritizes customer tickets and sends them to the right agent. EmailTree features Smart reply: Generate accurate responses to incoming emails in seconds. Intent and sentiment detection: EmailTree's AI analyzes the sentiment of emails you receive to generate more appropriate and relevant content. 10+ languages: EmailTree's multilingual support ensures that you can handle international communications effectively. Pros Multilingual support for seamless communication with a diverse customer base Customizable workflows Cons Initial setup complexity High cost which could be discouraging for smaller teams or tighter budgets EmailTree pricing The Starter Plan costs $120 per month for 300 conversations per month, while the Essential Plan starts at $290 per month for 1,000 conversations. The Growth Plan is $490 with 2,000 conversations, and the Scale Plan costs $1,190 with 5,000 conversations. 6. Lyne. ai Pricing: Starts at $120/month, free plan Best for: SMBs and marketing teams Lyne. ai is an AI email writer that helps professionals and teams enhance their email outreach efforts. The tool offers sales email personalization for those who need for high-volume sending. This tool uses AI algorithms to personalize cold emails at scale and increase engagement. Lyne. ai features Hyper-personalized cold emails: Lyne. ai’s AI-based system creates hyper-personalized content based on LinkedIn data, case studies, or article features. Cold email templates: Choose from SaaS, SEO, outsourcing, link building, web design, or follow-up email templates. Grammar and plagiarism check: Lyne. ai checks your grammar and the originality of your content. Pros High-quality personalization Significantly reduces the time spent on crafting personalized email introductions Cons No direct email sending capability Learning curve for advanced features Lyne. ai pricing The Custom Plan costs $120 per month for 1,200 credits. This tool also comes with a free plan which has a pay-as-you-go policy. What To Look For In An AI Email Assistant When choosing your AI assistant, you need to pay attention to the specific needs of your business. Here are some general things to look for: Ease of use: They should be user-friendly and intuitive, with a minimal learning curve, so you can start using them right away. Features: Include functionalities like natural language processing (NLP), automation, and predictive and real-time analytics. These features mean your AI tool can respond to emails correctly, automate repetitive tasks, and create personalized content. Seamless integrations: Integrate with email services like Gmail, Outlook, or Yahoo Mail. Data privacy: Given the sensitive nature of email communications, ensure your AI email assistant adheres to data privacy standards. It should comply with GDPR regulations and have strong security protocols for protecting personal data. Cost: Most AI assistants have a free plan or a free trial that you can choose before committing to a paid plan. Customer support: Make sure your AI tool comes with responsive and helpful customer services to solve any issues you may encounter quickly. Ready to Start Using AI in Your Email Marketing Workflows? Now that you know how these AI tools can help you speed up and enhance your email marketing workflows, have you decided which is the right one for you? You might need to try some of these tools before you make a final decision. Moosend, for example, offers a 30-day free trial so you get first hand-experience of its AI functionality and discover how to manage your email marketing workflows more easily and efficiently. Frequently Asked Questions (FAQs) Let’s look at some common questions people ask about AI email assistants. 1. What is the best AI email assistant for Gmail? One of the best AI email assistants for Gmail users is Google's Smart Compose and Smart Reply features. These tools use AI to suggest sentence completions and quick responses within Gmail for greater email writing efficiency. Also, tools like Moosend or Flowrite integrate seamlessly with Gmail to maximize your email marketing efficiency. 2. What is the AI email assistant for Outlook? For Outlook users, the Outlook AI Virtual Assistant is a useful tool that helps manage and schedule emails. You can also connect tools like Moosend or Missive with Outlook and accelerate your email marketing efforts. 3. What is the AI email assistant for Apple Mail? Apple Mail users can enhance their email marketing with Mail AI. The tool is user-friendly, updates regularly, and offers a writing tool, email summarizing, a spam checker, and more to help you create more personalized messages. --- ### How To Mass Delete Emails In Gmail [2025] > Learn how to mass delete emails in Gmail to boost your productivity and take control of your inbox in just a few clicks. - Published: 2024-02-12 - Modified: 2025-05-07 - URL: https://moosend.com/blog/mass-delete-emails-gmail/ - Categories: Email Marketing - Levels: Beginner Drowning in the emails in your Gmail inbox? You're not alone. This guide will show you how to effortlessly mass delete emails in Gmail, helping you reclaim control of your inbox. So relax, grab your favorite drink, and let's journey together to simplify your email management and achieve a satisfyingly clean inbox. Let’s dive in! How to Delete All Emails In Gmail Struggling with an overflowing Gmail inbox? It's time to declutter, save up on storage space, and regain control. Here's a straightforward guide to getting to inbox zero: 1. Log into your Gmail account: Start by accessing your Gmail account on a web browser. This gives you full functionality for managing your emails. 2. Select emails: In your inbox, locate the checkbox at the top left, just below the search box. Clicking this will select all emails on the current page. 3. Expand selection: Look for the blue text link near the top of your inbox saying, “Select all X conversations in Primary. ” Clicking this will extend your selection to all emails in your inbox. 4. Delete or archive emails: Click the trash can icon to delete. Alternatively, use the archive button (a folder with a downward arrow) if you prefer to hide emails instead of deleting them. 5. Confirmation: After clicking delete, all selected emails will move to the bin. Now that you know how to clear your entire inbox, let's see how you can mass delete specific types of emails in Gmail for a more targeted cleanup. How To Mass Delete Specific Emails In Gmail Knowing how to mass delete specific email types in Gmail can be a huge time-saver—whether they are from a specific date or a particular sender. Delete all unread emails in Gmail Unread emails can quickly pile up, create clutter, and make it challenging to spot important messages. Here’s how to swiftly restore order to your inbox: 1. Search for unread emails: In the Gmail search bar, type ‘is:unread’ and hit Enter. This will display all unread emails in your inbox. 2. Select and delete: Select all the unread or unwanted emails, and click the trash icon to delete. Delete emails in Gmail from a specific date Deleting bulk emails from a specific period can help you keep your Gmail inbox neat and up to date. Whether it's clearing out last year's newsletters or making room for fresh correspondence, here’s how to go about it: 1. Search by date: Open your Gmail and click on the search bar at the top. To target emails from a certain date, type in ‘before:YYYY/MM/DD’ for emails sent before a specific date or ‘after:YYYY/MM/DD’ for emails sent after. Note: Replace 'YYYY/MM/DD' with the desired date. 2. Mass delete: Once your search results are up, click the checkbox at the top left of the inbox to select all mail for the date range. With all relevant emails selected, click the delete icon to move them to the trash. Note: Gmail will automatically delete emails in the trash after 30 days, or you can manually empty the trash now. Delete all emails from one sender Overwhelmed with emails from a newsletter you've outgrown or a vendor you no longer use? This is how you can swiftly remove these emails and regain control over your email inbox: 1. Search for emails by the sender: To filter emails from a specific sender or newsletter after you unsubscribe, type ‘from:sender's_email_address’. Note: Make sure to replace ‘sender's_email_address’ with the actual email address of the sender whose emails you want to delete. 2. Select the emails: Once the emails from the sender appear, click the checkbox at the top left corner to select all the emails displayed on the current page. If more emails from this sender aren't displayed on the first page, click the link to select all conversations from this sender. 3. Mass delete: Now, with all emails from the sender selected, click on the delete icon. This will move all selected emails to the trash folder. Delete all emails from one Gmail category Gmail helps organize your inbox by automatically sorting emails into categories like Social, Promotions, Updates, and Forums. If one of these categories has become too cluttered, you can clean it up in just a few clicks. Here’s how to remove the emails you no longer need without affecting the rest of your inbox: 1. Navigate to the category: Open your Gmail and look for the categories listed on the left-hand sidebar. Click on the category you wish to clean, such as the 'Social', ‘Updates’, ‘Forums’, or 'Promotions tab'. 2. Select and mass delete: Once in the category, use the checkbox at the top left to select all emails on the current page. If there are more emails than those displayed, click on the option to select all conversations in the category. Then, click the trash can icon to delete them. Delete all emails from one label Gmail labels are a powerful tool for organizing your emails more effectively. If you've assigned labels to your emails for better sorting and now want to clear out an entire label, it’s just a few steps away: 1. Select the label: In your Gmail, click on the label you wish to clear from the list on the left-hand sidebar. This will display all emails tagged with that specific label. 2. Mass delete: Click the checkbox at the top left corner to select all emails within this label displayed on the page. You can also use the Advanced Search to select emails by specific words, attachments, subject lines, etc, to filter the emails further. Delete all read emails If your inbox is filled with old emails that you've already read and no longer need, clearing them out can help you focus on more important emails. Here’s how to quickly remove all read emails from your Gmail: 1. Select read emails: In the search bar of your Gmail, type ‘is:read’ and press Enter. This will filter out all the emails that you haven’t opened. 2. Mass delete: Select all the displayed read emails using the checkbox at the top left. Extend your selection to all read emails in the inbox, if necessary, and then press the delete icon to move to trash. After cleaning up your inbox, if you're interested in learning how to send mass emails in Gmail efficiently, check out this detailed guide. Now, let's shift our focus to the Gmail app and explore how to keep your email organized on the go. How To Delete All Emails In the Gmail App With the Gmail mobile app, you can keep your inbox in check even when you're on the move. While the app doesn't offer a 'delete all' option like the desktop version, you can use a bit of manual work to do so. Let's see how to do it and what tricks you can use to keep your inbox clean. How to mass delete Gmail emails on Android As an Android user, keeping your Gmail app's inbox uncluttered is key to staying on top of your emails. To do that, tap and hold an email to enter selection mode, then choose the emails you want to delete. Once selected, tap the delete/trash icon. You can also click on the 'Select all' option on the top left. This will let you select the first 50 emails in your inbox. However, if you scroll past them and hit the 'Select all' button again, the app will allow you to choose an additional 50, making it 100! If you repeat the process, you can delete the desired number of emails you want. It'll take a bit of work, but it's a lot faster than the tap-and-hold method. Now, if you clean your inbox using the above tactic, you can use swipe actions to keep it clutter-free: Customize swipe actions: Open your Gmail app and tap the menu icon (three lines) in the top left corner. Go to ‘Settings’ and select ‘General settings’. Here, tap on ‘Swipe actions’. You can set the swipe direction (right or left) to ‘Delete’ for quick email removal. Swipe to delete: Return to your inbox. Now, you can swipe in the direction you set to delete emails quickly. This won’t delete all emails at once but will speed up the process significantly. How to mass delete emails in Gmail on iPhone Compared to Android, the Gmail app for iPhone doesn't support the tap-and-hold feature to select multiple emails. Instead, you can tap on the profile picture or sender's avatar next to each email. Once you've selected the emails you want, you can finally delete them by pressing on the 'Trash' icon. Moreover, you can employ swipe actions to make email deletion quicker and more efficient in the Gmail app. Here’s how it works: Set up swipe actions: Open the Gmail app on your iPhone and tap the menu icon. Scroll down to ‘Settings’, click ‘Inbox customizations’, and select ‘Mail swipe actions’. Choose either ‘Right swipe’ or ‘Left swipe’. Set it to ‘Trash’ for quick deletion. Swipe and delete: With your swipe action set, you can now easily swipe on emails in your inbox to quickly send them to the trash. While all these tips will help you manage your emails efficiently, let’s see why better email management can enhance how you handle your inbox. Email Campaign Management For Businesses Effective email management is crucial for businesses and marketing teams to stay organized and maintain productive communication channels. With a comprehensive email management tool like Moosend, you can take your email strategy to the next level. The platform offers advanced campaign management and marketing automation features, enabling you to organize your inbox and create impactful email messages. With intuitive tools and insightful analytics, it streamlines the process— from creating compelling email content to managing subscriptions and tracking performance. Ready to take your email management and marketing to the next level? Dive into the Moosend blog for more tips, tricks, and best practices that can help you elevate your email game. Frequently Asked Questions (FAQs) Simple answers to common questions. 1. How can I mass delete emails in Gmail? To mass delete them, you can use the "Select All" feature. Open your inbox, click the checkbox at the top left to select all visible emails, and then click on "Select all conversations that match this search. " After that, click the "Delete" button. 2. Can I set up filters to automatically delete certain emails in Gmail? Yes, Gmail allows you to create filters. Go to Settings > Filters and Blocked Addresses > Create a new filter. Define the criteria for the emails you want to delete automatically and choose the "Delete it" option. 3. How do I recover deleted emails in Gmail? Deleted emails are moved to the Trash, where they stay for 30 days before being permanently deleted. To recover deleted emails within this period, go to the Trash, select the emails, and click "Move to Inbox" or another folder. --- ### 10 Great Unsubscribe Page Examples To Inspire You [2025] > Discover some amazing unsubscribe page examples from brands like Hulu, learn what to include on your own page, and much more! - Published: 2024-02-08 - Modified: 2025-01-07 - URL: https://moosend.com/blog/unsubscribe-page-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Did you know that accidental unsubscribes are a thing? Or that you can prevent contacts from leaving your email list with a very simple trick? That's where unsubscribe pages come in, ready to help you prevent accidental opt-outs and give those determined to go a chance to rethink their decision. In this guide, we'll see some of the most inspiring unsubscribe page examples, with insights and practical tips to create your own. Unsubscribe Page Examples To Inspire You Below we’ve highlighted some unsubscribe pages that excel not only in functionality but also in their ability to positively engage departing subscribers. From the straightforward unsubscribe button to the thoughtful email content, each unsubscribe page offers unique insights. Now let's see a collection of unsubscribe messages, emails, and pages. 1. Hulu's unsubscribe message Hulu’s unsubscribe page effectively streamlines the email unsubscribe process with its clear and personalized approach. It leads with a heartfelt headline "We're Sorry to See You Go," capturing the regret of parting and immediately acknowledging the user's decision. The page speaks directly to the subscriber by name, adding a touch of personalization that makes the interaction feel less generic and more thoughtful. The rest of the message reaffirms the user's action while leaving the door open for a return without being overbearing. And for those flickers of second thoughts, the "Reactivate Hulu" CTA offers a straightforward path for re-engagement. What we like best: Adding a contact link in this email unsubscribe page to resolve any issues is a smart move, as it can potentially reduce your unsubscribe rate. 2. Beta List's subscriber removal Beta List's page is a good example of how to part ways with a subscriber on a high note. It uses a friendly, conversational tone that softens the blow of separation, opening with an understanding "We're sorry to see you go. " Additionally, the page cleverly offers an alternative subscription option—a weekly, less frequent newsletter which could retain subscribers who are overwhelmed by daily emails. The invitation to provide feedback shows a genuine commitment to improvement. Overall, the option to re-subscribe is effortless—indicating that while the user is leaving, the door remains open for their return. What we like best: The animated image from the well-loved film franchise ‘Toy Story’ adds a touch of warmth, easing the disappointment. 3. BestMade's unsubscribe page example BestMade's example showcases minimalism and efficiency. The layout is straightforward and free of distractions, focusing the user's attention on the message—which is a brief but warm farewell. The tone is polite and considerate, acknowledging the unsubscribe action while offering a simple path to re-subscribe. BestMade's approach is similar to what you might find in the simplicity of non-profit unsubscribe pages, focusing on clear messaging and respect for the user. What we like best: The simple message around re-subscribing reduces friction for those who may have unsubscribed unintentionally and helps them resubscribe easily. 4. Atlas Obscura's re-subscription attempt Atlas Obscura has a delightful example that highlights on-brand messaging. The headline "Safe travels" immediately resonates with the adventurous spirit of their audience. The page then thoughtfully offers an alternative to unsubscribing completely by inviting users to a less frequent weekly newsletter—recognizing different preferences for content consumption. The option to re-subscribe is also clear and accessible, addressing those who may have unsubscribed by mistake. Overall, the tone is warm and encouraging, leaving the door open for future engagement in a way that's consistent with the brand's focus on curiosity and wonder. What we like best: The page’s messaging conveys a sense of goodwill and maintains the theme of journeying, aligning with the brand. 5. Charity: Water's subscribe re-engagement Charity: Water's unsubscribe page example stands out for its humor and clever engagement strategy. They make a playful "final offer" to reveal how they handle work challenges, cleverly enticing the subscriber to reconsider their decision. The options "YES! I WANNA SEE THAT! " and "NAH. TAKE ME OFF THE LIST. " are presented in a conversational tone, making the process feel interactive rather than transactional. What we like best: Adding a humorous image further lightens the mood. This creative approach humanizes the brand and may effectively prompt second thoughts about unsubscribing. 6. Sidekick Content's unsubscribe twist Sidekick Content's page is a refreshing take on email list hygiene with a holiday twist. The page stands out with a festive greeting, "Happy Holidays - we're unsubscribing you! " which immediately grabs attention. Sidekick’s unsubscribe message is crafted in a friendly and relatable tone, acknowledging that life gets busy and emails can pile up. Moreover, it addresses the reader directly, explaining that they are proactively cleaning their email list as a gift to the user, reducing inbox clutter. With a clear, humorous call to action, "WAIT, KEEP ME SUBSCRIBED! ", Sidekick also offers a simple opt-in option for those who want to stay on the list. What we like best: Sidekick’s preemptive approach shows they respect the subscriber's time and engagement level. 7. Cuisinart's respectful message Cuisinart offers a more customer-centric unsubscribe page example. The "No Hard Feelings" headline immediately sets a considerate tone, acknowledging that the customer's engagement has dropped without placing any blame. Users are presented with a clear choice to either "Stay" and customize their content experience or "Leave" and unsubscribe, emphasizing user empowerment. This approach respects the customer's inbox and choices, fostering goodwill. What we like best: The page’s unsubscribe message is paired with cheerful graphics of animated eggs, softening the conversation about email preferences. 8. Wincher's feedback request Wincher's unsubscribe page is straightforward and user-friendly. The page has a clear "You've been unsubscribed," headline followed by a note that ensures no further emails will be sent. This direct approach shows they respect the user's decision without delay. Additionally, the page encourages feedback by presenting common reasons for unsubscribing. Including a re-subscribe link also helps those who may have unsubscribed unintentionally. The abuse report option for addressing concerns of misuse also helps to reinforce trust and security for the user. What we like best: Leaving room for user feedback not only helps Wincher improve its service but also makes the user feel heard. 9. ClickMinded's humorous approach In this unsubscribe page example, ClickMinded uses a unique blend of empathy and humor. The headline "Goodbye from ClickMinded" is straightforward and respects the user's decision to leave. Yet, the accompanying note “That feeling when someone you love unsubscribes” and memes humanize the brand and lighten the mood. The page also sets realistic expectations by stating the time it might take to be fully removed from their list. The final section, offering a chance to re-subscribe, is a smart retention strategy, allowing for an easy change of heart. What we like best: The page’s transparency about potential continued contact is considerate and helps prevent any confusion. 10. Bolt's more personal approach Lastly, Bolt's unsubscribe page uses a personal touch to make users rethink their choice. The page’s headline poses a direct question, engaging the user to consider the consequences of their action while highlighting the benefits they will miss out on. The contrast between the inviting "NO, I WANT TO STAY! " CTA and the smaller "Unsubscribe" option cleverly nudge users towards reconsidering their decision. What we like best: The sad cartoon fox image adds an emotional appeal, suggesting that even Bolt feels the loss of a subscriber. Now, let’s consider what should be included on an unsubscribe page for a positive user experience. Unsubscribe Page: Dos & Dont's Before we see what elements you need to add to your page, let's take a look at some dos and don'ts to help you out. Dos Make the unsubscribe button and link easy to find to reduce frustration. Send a confirmation message after unsubscribing to inform users that they have successfully left your email list. Allow subscribers to update their email preferences (frequency, interests, etc. ). Keep the unsubscribe process straightforward and user-friendly. Comply with data privacy regulations. Don'ts Don’t hide the unsubscribe link to prevent users from leaving as it will harm your brand reputation. Avoid asking them to log in or provide additional information to unsubscribe. Refrain from using negative language on your page and confirmation messages. Don’t dismiss user feedback. Now let's see how to create an effective unsubscribe page for your audience. How To Make A Successful Unsubscribe Page A well-designed unsubscribe page can indirectly aid in improving your email campaign's conversion rates. Here are a few things to consider, whether you have an eCommerce store or a SaaS business: Get feedback Your unsubscribe page can serve as a valuable feedback tool. By including a short, optional survey with open-ended questions, you can gain insights to refine your email strategy. For best results, encourage honesty, assure them their feedback is for improvement, and respect their choice. Give alternative options Offer subscribers a choice in the types of emails they receive, whether they're promotional or informational. You can do this by providing options either to adjust email frequency or content type. However, keep the unsubscribe process straightforward and respectful. You can also use A/B testing to find the best solutions that match your audience's preferences. Tip: Regularly review important metrics such as unsubscribe rates to continually refine your email marketing approach Add humor Consider injecting humor into your unsubscribe page to soften the mood and maybe even sway or influence the subscriber’s decision to leave. The thing is, a light-hearted message can leave a positive lasting impression, even in departure. For instance, brands like BarkBox have successfully used humor in their email content, including unsubscribe pages, to create a memorable brand experience. Make the subscriber reconsider Design your unsubscribe page to account for various user scenarios. You can offer a compelling reason to stay or a last-minute irresistible offer. Plus, a warm message expressing regret can make subscribers pause and possibly reconsider. Tip: Consider placing a re-subscribe button on your unsubscribe page for easy return of subscribers who change their minds. Offer other ways to stay in touch For those moving away from email, showcase your alternative channels. So, include social media links or community forums on your page to invite them to engage with your brand in other ways they might prefer. For non-profit organizations, this can be especially crucial as it helps them maintain a connection with their audience in various ways. That said, let's dive into setting up an unsubscribe page. How Do You Set Up An Unsubscribe Page? After taking a look at the above unsubscribe page examples and emails, it’s time to create yours. Email marketing providers like Moosend can simplify the unsubscribe page setup. Here’s how to set up an unsubscribe page: Create your unsubscribe page Creating an engaging unsubscribe page that captures essential feedback and retains your audience is an important aspect of email marketing. Similar to platforms like HubSpot, Moosend allows for easy creation and customization of unsubscribe pages. With its drag-and-drop editor, you can design unsubscribe messages or use the landing page builder to create redirection pages with feedback forms, and alternative subscription options. You can also align Moosend's pre-designed email templates to your brand's style, ensuring the page looks great on any device. Remember, the unsubscribe confirmation page is just as important as the email unsubscribe process itself. Tip: Ensure your unsubscribe page aligns with opt-in practices, as this is crucial for GDPR compliance and maintaining a healthy email list. Set up a redirection after unsubscription After creating your unsubscribe landing page, the next step is to establish a smooth redirection for users who click the unsubscribe link. With Moosend, you can customize your settings to remove a subscriber from a specific list or your entire account. Additionally, the platform offers the flexibility to select between single opt-out or double unsubscribe options, allowing you to control how subscribers confirm their unsubscriptions. This customization ensures a user-friendly experience while maintaining the integrity of your email list. For insights on creating effective newsletter signup forms that complement your unsubscribe page, explore Moosend's detailed guide. Tip: Consider a pop-up message on your unsubscribe page to present a final 'stay with us' offer or important information. Now that you have the blueprint to craft an effective unsubscribe page, it's time to put it to work for your brand. Now It’s Your Turn With the insights and tools provided, you're well-equipped to design an unsubscribe page that reflects your brand's values and respects your audience's choices. Remember, the harmony between your email subject lines and email content is key, as it can significantly influence the unsubscribe rate. Plus, managing your unsubscribe process effectively can improve email deliverability, while ensuring your messages reach genuinely interested subscribers. With Moosend, you can create unsubscribe messages that align perfectly with your brand's messaging. Sign up for a free Moosend account today and transform your unsubscribe page into a strategic asset. Frequently Asked Questions (FAQs) Here are answers to some of the most commonly asked questions about unsubscribe pages: 1. What is an unsubscribe page? An unsubscribe page is where users land to confirm their wish to stop receiving emails—giving them a chance to adjust their preferences or opt out completely. 2. What are the benefits of an unsubscribe page? Here are some benefits of an unsubscribe page: Ensures compliance with regulations like the CAN-SPAM Act, which governs email communication Fosters subscriber trust Gathers insights for improvement Provides an opportunity for users to reconsider their decision to unsubscribe Contributes to your inbound marketing strategy by helping you maintain a positive brand image 3. What is a good unsubscribe message? A good unsubscribe message should be like a gentle breakup—clear, respectful, and straightforward. It should also offer a one-click option for leaving while reminding subscribers of their initial interest, possibly prompting them to stay. --- ### 100+ Best Mother’s Day Email Subject Lines For 2025 > Find top Mother's Day email subject lines to send special offers, gift ideas, last-minute reminders, and warm wishes. - Published: 2024-02-06 - Modified: 2025-02-18 - URL: https://moosend.com/blog/mothers-day-subject-lines/ - Categories: Email Marketing - Levels: Beginner “To describe my mother would be to write about a hurricane in its perfect power,” Maya Angelou once said. While it’s difficult to put motherly love into words, we should make moms feel cherished and loved for all they do for us. And Mother’s Day is a great starting point. If you’re planning marketing initiatives for May 12, crafting Mother’s Day email campaigns should be a priority for your business. For example, you can send heartwarming wishes or promote your Mother’s Day offers and gift recommendations. To increase your seasonal sales, you first need to boost your open rates by creating emotive Mother’s Day email subject lines. Below, you’ll find a list of subject line ideas from notable brands that stood out in the mailbox to get inspired. Table of Top Mother’s Day Email Subject Lines Copy this doc and customize the subject line that suits your needs to boost your Mother’s Day campaign performance. Here’s the deal: Happy Mother’s Day! Treat your MOM! Mom’s Must-Have Accessories For 25% Off Starts now: Celebrate EVERY mom with ALL these special offers! Buy One, Get One FREE For Mom Mother’s Day Shopping? Shipping’s On Us! Mamma Mia Flash Sale 25% Off Today Only Starting now: Complimentary overnight shipping for Mother’s Day Celebrate Mom + Save $30! Mom deserves the best! 25% OFF and FREE shipping Celebrate Mother’s Day with 10% off! Our Mother’s Day Sale Starts Now! Hurry up before it’s too late! HUGE deals on Mom’s Day gifts Get 20% off for the perfect gift Mother’s Day Early Bird Coupon Mom's Day Giveaway Sale! Don’t Forget Mother’s Day Special To Celebrate Mother’s Day, We Are Giving A Free Gift With Every Purchase! Mother’s Day Starts Now With This 15% Off Coupon! Show Mom Some Love: Exclusive Mother's Day Offers Inside! Shower mom with love with our limited-time offer! The best Mother’s Day deals are here Make mom glow Free shipping on gifts for her! Mother’s Day gifts at unbeatable prices Get more for less with our Mother’s Day discounts Free shipping on Mother’s Day gifts for your mom boss! 3 Mother’s Day Gifts Mom Will Love Looking for good ideas for Mother’s Day? The gifts we love most for our own moms! Spoil mom with our exclusive Mother’s Day gift guide! Mother’s Day gifts to make mom smile A Mother’s Day gift for every type of mom Moms deserve trophies, but gifts are easier to wrap Special gifts for a special person Don’t Blow Mother’s Day! (Order Your Gift Today) Personalized Gifts for Mom! Gifts for Mom at Every Price Our top picks for the perfect Mother’s Day gift The perfect gift. Just in time for Mother’s Day. Thoughtful gifts for mom Our picks for mom this Mother’s Day Our Mother’s Day Gift Guide A Mother’s Day present she’ll never forget 10 Great Mother’s Day Gift Ideas 21 Brunch Recipes to Celebrate Mother’s Day All for Mom: Shop gifts to brighten up her day Bestsellers for the best mom 50 fabulous finds for Mother’s Day Treat mom to something stylish this Mother’s Day Give mom a gift she’ll cherish forever Give mom the gift of relaxation Get her a gift that shows how much you care You can still get Mother's Day gifts (and they're on sale)! Happy Mother’s Day 20% off body & fragrance *last chance* Ends tonight: Get up to 35% off for Mother’s Day Reminder: Mother’s Day Is Tomorrow! Last-Minute Mother's Day Gift Ideas! There’s still time! Get mom the perfect present. You Didn't Forget About Mother's Day, Did You? Still need the perfect Mother's Day gift? Final Call: Mother's Day | UP TO $250 OFF Last-Minute Mother’s Day Gifts, No Shipping Required Gifts for Mom Sale Ends Tonight! There’s still time to get 2-hour delivery for Mom’s Day Don’t stress–we have last-minute Mother’s Day gifts Time Is Running Out! Shop Now for Mother’s Day 12 Hours Remaining for our Mother’s Day Sale Last Day to Ship It for Free & Get It by Mother’s Day Same-day delivery for your last-minute Mother’s Day needs Last Chance Sale for Mom Don't Miss Out! Last Chance for Mother's Day Savings Last minute Mother’s Day Gifts? We’ve got you covered! Last-Minute Mother’s Day Deals Await You! Send a Gift to Mom in Time–Order Before 12 PM PST Mother’s Day gift reminder: Don’t forget Mom Mother’s Day gift alert: Limited stock remaining Only 2 Days Until Mother’s Day Get a Gift for Mom Just in Time Don’t Forget About Mom! We’re putting the “happy” in “Happy Mother’s Day” Celebrate the amazing women who raised us Here’s to celebrating all moms Happy Mother’s Day to ALL kinds. Celebrating All Mothers Celebrating Icons This Mother's Day Call your mom this weekend! Happy Mother's Day from ! Every day should be Mother’s Day Moms deserve it. Moms Run the World Create a Memorable Mother’s Day This Mother’s Day, give mom the world Because mother knows best A heartfelt tribute to the world's best moms Make her feel special this Mother’s Day Spoil Mom this Mother’s Day Time to show mom some appreciation Make Memories with Mom this Mother’s Day We Have a for Mom Touch Her Heart What does your mom love? This Mother’s Day, Give Mom the We all love ’em! Because she is worth it. moms deserve love too Treat Yourself This Mother’s Day Now that you picked your favorite subject line, it’s time to combine it with the perfect email design and copy that suits your brand style. If you need an email marketing tool to plan everything in one place, give Moosend a shot. Pick one of our premade email templates or create the email from scratch using our user-friendly editor. You’ll also find automation, segmentation, and A/B testing tools to create more targeted emails. Start for free 5 Mother’s Day Emails & Subject Lines Explained Are you looking for campaign ideas to honor moms this May? Explore five top Mother’s email examples and why they work: 1. Apple Mother’s Day gift idea email campaign Subject line: Celebrate Mom with Apple gifts. Apple decided to share helpful gift ideas with their audience for this special day. This is an excellent Mother’s Day campaign example for eCommerce and retail businesses aiming to increase their seasonal sales. The creators chose a simple layout with smooth colors and added beautiful product images. Plus, the copywriting is clever, explaining the benefits mothers will reap from the products. The calls-to-action are easy to spot and written in motivational language. Finally, the subject line is straightforward and forms the right expectations. 2. MeUndies Last-chance Mother’s Day campaign Subject line: Last Chance BOGO Sale for Mom When sending a last-minute email campaign, you need to create a sense of urgency early on. MeUndies indicated the time-sensitivity in the subject line, with the words “sale” and “mom” making the purpose of this email clearer. Plus, the emoji makes it more vibrant and fun. The brand offered a “Buy one, Get One Free” promo code to create matchy mom-child styles. Through cute copy and appealing images, MeUndies invites subscribers to shop the sale and please moms ASAP. You can also create similar last-minute emails as part of a drip campaign series. Moosend has all the features you’ll need to streamline them, so sign up for an account and experiment with our automation features. Try Moosend 3. Headspace Mother’s Day special offer email Subject line: Get 20% off for the perfect gift Health and wellness products or services are popular Mother’s Day gifts, so if you’re in this industry you should create a seasonal email marketing strategy to promote your products. Here, Headspace offered a limited-time discount for Mother's Day, as mentioned in the subject line and email body. This email is brand-specific and has a clear F-shaped layout to help readers spot all essential information quickly. The copywriter chose to include all the benefits of the promoted service to make it more appealing. Plus, the CTA buttons create a sense of urgency to move customers to the checkout faster. 4. Nanit Mother’s Day sale email Subject line: Happy Mother's Day from Nanit! Nanit chose a simple email design style to promote their Mother’s Day sale, which is an excellent choice if you want to limit distractions and get readers straight to the gist. The image at the beginning speaks for itself, showing how pure and joyful the mother-child relationship is. The offer is written in bold so that it stands out from the rest of the text and the “Shop Now” CTA button is easy to find. Regarding the subject line, a small reference about the sale could yield more open rates, but it still works well. 5. Burt’s Bees Mother’s Day appreciation email Subject line: Happy Mother’s Day to ALL kinds. Burt’s Bees created an inclusive Mother’s Day email campaign to celebrate all kinds of moms, as stated in the subject line. Instead of sharing exclusive offers and discounts, they chose to raise awareness on important motherhood issues. They also started a constructive dialogue on social media, inviting readers to share stories about their moms. Even though the brand put emphasis on the message, they also displayed some of their products, without creating a related call-to-action. Overall, this is an excellent example for bloggers and nonprofits who wish to create more impactful campaigns on this special day. Tips For Mother’s Day Subject Lines That Convert If you have an awesome Mother’s Day subject line idea but you're wondering how to optimize it for your target audience, here are some best practices to follow: Create a short subject line: It should be within 30-50 characters to be readable on mobile devices, too. Engage your readers: Write descriptive copy that reflects the email content and add funny elements and emojis if your brand allows it. Leverage personalization: Add tags to create more targeted subject lines with each recipient’s name or based on location. A/B test them: Find the most impactful subject line version based on multivariate tests and send it to the majority of your subscribers. Use a subject line tester: These tools help users improve their subject line based on several factors, such as email list size. Use Moosend’s free tester Refine to get a better grasp. Time To Show Mothers The Gratitude They Deserve What sort of messaging would you like to instill into your next Mother’s Day email? Define your campaign goal and all the resources needed to create an emotive campaign with initiatives all moms will love. Then write an outstanding subject line to get the open rates your email deserves. And yes, email automation software can make this process simpler and smoother. Sign up for a free Moosend trial and check out our features in your own time. --- ### The One Tactic That Skyrocketed Exploding Topics' Newsletter to 104,793 Subscribers - Published: 2024-02-05 - Modified: 2024-12-26 - URL: https://moosend.com/blog/exploding-topics-newsletter/ - Categories: Marketing Not so long ago, while browsing YouTube, I saw Brian Dean’s video in my recommendations. The video marked a milestone for his Exploding Topics Tuesday newsletter. 91,892 subscribers. Interesting, I thought; I should dig into that. However, I didn’t act on it until I saw Brian publish a LinkedIn post two months after posting that video, announcing that the ET newsletter had reached a new record. 104,793 subscribers! Almost 13k subscribers in just two months. I started searching through the data and reached out to Brian himself to help me figure out how this success came to be. And I was surprised with what I found, to say the least. My search for answers to the hows and whys of this case led me to create the post I want to share with you today. What is Exploding Topics? Exploding Topics is a platform that detects search trends and topics with rising interest. Image source: Exploding Topics The company launched in December 2019 after Brian Dean acquired a trend-spotting platform, Trennd. co. Since then, Exploding Topics has seen exponential growth, with features like Exploding Topics Pro, topic filter, and others successfully launched between 2020 and 2023. But how did this success come to be? I’d say it’s a story of how one can use a common and often undervalued strategy that follows a very specific goal and maintains a consistency that ultimately helps the business gain momentum. Looking into ET’s backstory will help you understand what I mean. The Launch Before the purchase opportunity came, Brian Dean already had an idea for a tool similar to Exploding Topics. In fact, his team of developers already had a prototype for it. However, there was already a platform on the internet that had far better capabilities than Brian’s had at that time. This platform was Trennd. co. And that’s how everything started. Purchase of Trennd. co Trennd. co was a platform that scanned the internet for trending topics and provided their statistical overview. Although the exact Trennd. co launch date isn’t clear, Wayback Machine shows that the first significant signals on the domain appeared in July 2019. Image Source: Wayback Machine Later that year, Lloyd Jones, the then CTO at Backlinko, found Trennd. co and shared it with Brian Dean. Then, as Brian shares in his Here’s the Deal with Exploding Topics video, he contacted Josh Howarth, the owner of Trennd. co, to discuss the possibility of a purchase. Having discovered that they share the same goal for the platform, as Brian mentions in the video, he invited Josh to join the company as a Co-Founder and keep working on developing the product. Josh confirmed Brian’s words in his content piece for Marker on Medium. So, they started working together, and the first thing they had to rehaul was the website's design. As Brian shares in his video, there was nothing wrong with the previous design; it just needed refreshing. The old design on Trennd. co looked like this: Image Source: Wayback Machine It was decided to update the following elements first: A new domain name An upgraded layout and UI Thus, by the time of launch, the website looked like this: Image Source: Wayback Machine With time, using data from user feedback, Josh added an arrow in the search bar to allow users to add new topics. And, with a few more changes, the website design turned into the one you saw in the introductory section. The next task on the list was promoting Exploding Topics before the big launch. Here’s how it went. Digital PR and audience outreach strategy The launch date was set for December 3rd, 2020, with these promotional strategies helping to boost it. How effective was this strategy? Exploding Topics received 25,000 visits on the day of launch. One particular channel was responsible for most of these visits, though. It was Product Hunt. On the launch day, Exploding Topics hit 2,484 upvotes on this platform and was voted #1 Product of the Month: Image Source: Product Hunt With the promotional machine up and running, it was time to set the growth strategy for Exploding Topics. Following the path of product-led growth In his How I Built a $2. 9M SaaS Company video, Brian shares that it was decided to make Exploding Topics a free platform and turn to product-led growth. Indeed, Exploding Topics was entirely free at the very beginning until July 2020, when the Pro version was launched. As Brian puts it in the video mentioned above, this approach turned out to be a game-changer in terms of getting early traction. And so Exploding Topics launched. The platform had a good start. People upvoted it on Product Hunt and spread the news of the launch on Twitter by sharing Brian’s post. Image source: Twitter Traffic was booming (25k visits on the launch day, as mentioned earlier), but then a natural stagnation followed. The initial excitement died down. Nevertheless, Brian and his team were ready for it. The success on Product Hunt and people subscribing to the platform for free helped build a solid email list. And Brian knew how to benefit from it. Weekly newsletter In his video on the launch of Exploding Topics, Brian shared the following: So, the demand for a newsletter was already there not too long after the launch of the platform. Besides, they already had a Kickstarter. All the people who signed up to use the platform were an ideal audience for the newsletter. So that’s how the Exploding Topics Tuesday newsletter was born. Every Tuesday, subscribers would receive a fresh issue with a selection of topics curated by the team at ET. And, over almost four years, it reached 104,793k subscribers. (Hint: there was a potential to capitalize on those subscribers, so Brian naturally went for it. ) You might be fidgeting in your seat right now, eager to learn more about the strategy behind this success. All in good time. Let's review its timeline and strategy first to help you spot that “magic bean” that was ET’s tactic for the newsletter. Exploding Topics' Newsletter Growth: A Timeline Here’s how the Exploding Topics newsletter came to be: Let’s explore this timeline in a bit more detail: Purchase of Trennd. co and launch of Exploding Topics. As you remember, the publicity on Product Hunt brought many platform signups, laying the foundation for the newsletter. Launch of the Exploding Topics Tuesday newsletter. New issues come out every Tuesday, containing a fresh selection of topics trending at a given time. Exploding Topics introduces a paid Pro version. The team at ET used their email list of newsletter subscribers for a product launch. Free and Pro versions of the newsletter. Those subscribed to a pro version of the newsletter receive a bigger list of trends in their newsletter. Throughout the ET newsletter’s existence, it hit several important milestones in terms of the subscriber count, reaching ~105k in November 2023. Naturally, the team at ET saw this newsletter as a tool to grow their audience, gain recognition, and then start monetizing the platform. But, as you can see, it was done gradually and in a very calculated manner, with a specific strategy in mind. Let’s take a closer look at that strategy. The Growth Strategy Let’s start with this map to see each step involved in the growth strategy behind Exploding Topics’ newsletter. Now, let’s see how these steps were implemented. Step #1: Choose a branded name Using a unique name for your newsletter turns it into a separate brand. Brian Dean shared his idea in his post on November 3rd when announcing that Exploding Topics hit 104,793 subscribers. Image Source: LinkedIn Here’s what’s interesting. A branded newsletter, as Brian names it, has a higher chance of getting more signups than a traditional newsletter and can also have higher open rates. How much higher? Exploding Topics Tuesday has a whopping 51% open rate. Not bad for a newsletter with over 100K subscribers. What’s the catch here? Essentially, coming up with a unique name for your newsletter makes you more recognizable. Alright, let’s assume that you have such a name in mind. What’s next? Step #2: Plan newsletter design and format The layout of the Exploding Topics Tuesday newsletter is very simplistic and straightforward. Here’s what it includes. Every newsletter issue shares four randomly picked trending topics, followed by five topics available only for Pro users. Each trend goes with a description and a projection of how it will perform in the future. What’s notable here is the consistency of this layout. The newsletter design doesn’t change with every new issue, which helps people build familiarity with it. Thus, as Brian Dean puts it in his How I Grew My Newsletter to 91,892 Subscribers (Without Paid Ads) video, there forms a marriage of familiarity (subscribers recognize the newsletter by its structure) and the unknown (they don’t know what trends they will get). As a result, subscribers get more motivation to open a new email every time. Besides, every time a new newsletter issue has to go out, the team at ET already has a template that they only have to fill out with topics trending at that given time. With the structure clear, let’s discuss the next step. Step #3: Set up newsletter landing page No need to reinvent the wheel here, either. In fact, the simpler your landing page is, the better. Let’s take a look at ET’s newsletter landing page again. Image Source: Exploding Topics So, essentially, there are only five components: Heading indicating the main value proposition of the newsletter Subheading describing what subscribers get and when Visual demonstration Email submission field Trusted by brands testimonials for extra credibility The focus here is not on creating a content-heavy landing page but on driving traffic to it. More on that later. Now, let’s talk about the next step. Step #4: Drive traffic to the newsletter landing page When the landing page for your newsletter is ready, you want more people to check it out. So, hiding it deep in your website’s architecture would be counterintuitive. The ET newsletter’s landing page link was initially placed in the website’s footer, making it hard to spot. Image Source: Wayback Machine However, as data showed, there was a better place for it. So, here’s what followed: Image Source: Exploding Topics Additionally, Brian’s team added a banner near the end of the Blog and About pages, inviting readers to subscribe to Exploding Topics Tuesday. Image Source: Exploding Topics So, no rocket science here either. For the next step, you’ll need another landing page to greet new subscribers. Let’s see how Exploding Topics went about this task. Step #5: Create a welcome landing page As you might have noticed, ET’s approach to every activity around its newsletter is quite straightforward. The same can be said about their Welcome landing page, where all new subscribers land after submitting their emails. Let’s break down its components. As you can see, this landing page is as easy as it gets to create. You’ll need only four elements to create a page like this: A greeting in the main heading Confirmation of membership A short explanation of what each newsletter issue includes and when it’s scheduled A nudge for new subscribers to further interact with your brand All in all, you won’t need more than 45-50 words for the whole page. Which step comes next? Let’s take a look. Step #6: Send a branded CD welcome message CD stands for confirmation deliverability. Essentially, you want to confirm that a subscriber made the right decision to sign up for your newsletter. What if your newsletter goes out once in a while? It doesn’t matter. You want a new subscriber to remember who you are and what they signed up for. Thus, the CD welcome message should be delivered right after they share their email. So, what would the optimal CD welcome email look like? Let’s investigate the one from the Exploding Topics Tuesday. What do we see? Introductory welcome message. A simple introduction will suffice. Directions to move the newsletter to the Primary folder. When a subscriber does that, it sends a strong signal to Gmail that they want to see the newsletter among their primary emails instead of promotions. Exploding Topics Tuesday newsletters still ask to do that, even though they now mostly appear in people’s Primary folders. Explanation of what people get by subscribing. You want to remind subscribers how they will benefit from your newsletter. Example of a previous newsletter issue. You need to affirm the value of your newsletter. A reminder of when to expect an email. After hyping up the newsletter a bit, it’s a good idea to remind the subscribers when to expect it. Opportunity for two-way contact. Another component that increases your credibility in Gmail’s eyes – it shows that people engage with your email, which ultimately impacts email deliverability rates. Essentially, you pursue two goals here: Welcome new subscribers and reinforce the benefits they get from your newsletter. Increase your email’s chances of ending up in the Primary folder to gain credibility points from Gmail and not land in the Promotions or Spam folder in the future. Now, let’s discuss our last important point. Step #7: Set a schedule From the beginning, Brian Dean approached the ET newsletter’s schedule with consistency. As he puts it in his How I Grew My Newsletter to 91,892 Subscribers (Without Paid Ads) video, he didn’t want to repeat the same mistake he made with the Backlinko newsletter (Brian founded Backlinko in 2013). So, every new newsletter issue was set to go out every Tuesday, 9 AM ET, and by September 2023, subscribers had received 150 emails. The key point here is never to miss a day. You want to form a habit of opening your email. And you already know one way to do it – keeping the same email format so that subscribers can easily build an association. Sending out new newsletter issues consistently is also paramount to its success. Brian Dean in the How I Grew My Newsletter to 91,892 Subscribers (Without Paid Ads) video. Now, if we were to sum up all these tactics in just one, what would it be? Let’s do that now. The One Tactic Consistency and forward-looking attitude. These words are enough to describe the one tactic that helped the Exploding Topics newsletter reach almost 105k subscribers. The “consistency” part is reflected in the following elements: Create a branded newsletter with its own recognizable name Use a format that repeats in every newsletter issue (from the subject line to the content structure and design) Focus on delivering unique value with every email Make sure each new issue goes out at the same time – no exceptions What about the forward-looking agenda behind this? Creating a newsletter helped Exploding Topics build its email list. Then, as the email list started growing consistently, Brian and his team could use this audience to pitch new product launches, the first one being Exploding Topics Pro. Going forward, this strategy became a reliable source of new product users. Brian Dean in the How I Built a $2. 9M SaaS Company video. Key Takeaways So, how can you repeat ET’s success with your own newsletter? Here’s the gist of the lessons we learned today that will help you get off on the right foot. Leverage products like Product Hunt to kick-start your email list. When it started in December 2019, Exploding Topics was voted the #1 product on Product Hunt and maintained this position for a month, which played a role in collecting emails for the newsletter. Make your newsletter branded. Giving it a unique name will make it more recognizable. Help users develop a habit of opening your newsletter. Start by asking them to move your emails to the Primary folder. This method will ensure that your future emails won’t end up among promotions or spam. Focus on a single objective. For Brian Dean, it was delivering high-quality content in every issue of the newsletter consistently. Keep the format consistent. Maintain the same structure in all newsletter issues so that the subscribers can memorize it and know where to look for information in the future. Don’t miss a single newsletter issue. A consistent schedule without missing a day (even if it was a holiday) played a significant part in the ET newsletter’s success. With these steps, you can lay the foundation of a strong marketing channel – a newsletter – that you can then use for product launches and attracting more customers. Final Thoughts Brian’s approach to the ET’s newsletter is brilliant in its simplicity. There weren’t any significant investments in its design. On top of that, there was no need to hire copywriters or devise a complex content strategy. You just create a template, add new trends, and spice it up with descriptions. Simple, and yet super effective if you do everything consistently. And, if you persist in delivering the same value regularly, you could just turn your newsletter into a channel that successfully nurtures and converts future customers. --- ### 7 Best International Women’s Day Email Examples [2025] > Explore our inspiring International Women's Day email examples and use our suggested email samples and templates to create you IWD campaign. - Published: 2024-02-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/international-womens-day-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner March 8 marks International Women’s Day (IWD) and many organizations seize this date as an opportunity to show their appreciation to women with a heartfelt message. Additionally, some businesses, especially in the eCommerce sphere, design dedicated promotional activities for services and products women would love to receive. If you’re looking for email marketing ideas to celebrate International Women’s Day and honor women’s rights and achievements, you’re at the right place. Get inspired by seven International Women’s Day email examples. You’ll also find two email samples and four premade IWD email design templates to craft meaningful campaigns in no time. Moreover, check out some quick tips to make your email marketing campaigns outstanding, focusing on raising awareness of gender equality and women’s empowerment. Empowering International Women’s Day Email Examples Top brands like Timberland and The Body Shop create beautiful emails to promote their unique initiatives on International Women’s Day. Let’s explore some creative campaigns and analyze why they work: 1. Timberland’s Women’s Day Sale Email Subject line: Women's Day special - 15% off Timberland’s International Women’s Day email campaign is an excellent example of promoting sales and offers on this special day. The email was sent six days before IWD to give more time to prospects to choose their products well in advance. Starting with the subject line, they clarified what’s included to form the right expectations. Overall, the email copy is straightforward with cool vibes. It matches the brand tone, focusing on the discount and the promo code customers will need to complete their purchase. The email design is also effective, with powerful images of women wearing the products and two categories to choose from: apparel and footwear. They also added a limited time offer for new community members, which is an extra incentive for subscribers, provided during a high-sales season. 2. The Body Shop Empowering Women Campaign Subject line: Empowering Women through Community Fair Trade The Body Shop chose a different pathway to celebrate achievements of women, showcasing their community trade fair program in their email campaign. This email serves two purposes: First, it shows subscribers that the business takes proactive action by employing women around the globe including members of marginalized groups and participating in funding related community projects, such as girls’ education. On a second note, they prove that their beauty products have top natural ingredients that respect women’s bodies. Moreover, they offer a 20% discount for every $45 spent, emphasizing the causes they’ll support with these purchases. So if you also host cause-related marketing activities and participate in women’s charity or other similar projects, you can showcase them on this special day to raise awareness. 3. Meowingtons Women’s Day Sale Email Campaign Subject line: Celebrate International Women's Day In Style Are you wondering how to share your “Happy Women’s Day” wishes while sticking to your own brand voice? Meowingtons has made a great IWD email campaign showcasing their branding, offering a limited-time code to celebrate this day the “cat lady way. ” Apart from the fun and engaging copy, they added visuals of an honored cat lady, displaying some of their tailor-made products. The CTA button invited readers to use the code and shop a collection of items, followed by clever product recommendations mentioning how much they’ll save. Last but not least, they placed their custom-made social media icons in their email, adding an extra creative element to please subscribers. 4. Satya Organic Female Entrepreneur Appreciation Message Subject line: This IWD let's support female entrepreneurs! Female entrepreneurship has been through many challenges over the years, with women leaders trying to tackle gender bias to stand out in the competitive business world. Satya Organic raised this matter by including a message for female leaders and all women aiming to lead their careers despite the challenges. This simple yet effective email starts with a visual of the business owner followed by a personal note addressing issues, such as gender pay gap, mentioning their priority in supporting female-led businesses. They also added two of their best-seller products to increase their seasonal sales. If you’re not interested in offering special deals on this day but still want to initiate a productive dialogue with your audience about such important matters, you can follow this example. 5. LendingTree Women’s Day Financial Stats Campaign Subject line: Women and Money - 3 great statistics As an online lending marketplace, LendingTree celebrated women’s empowerment by displaying how successfully they handle their finances. To achieve that, they created a campaign with related stats to honor their progress. Likewise, you can add related information to honor your female customers and show them how your service can be of great value to them. Design-wise, they used images that meet the diversity criteria and three significant statistics regarding different financial health aspects. Plus, at the end of the email, they added a call-to-action inviting subscribers to put their financial wellness on the priority list and download the app. Considering that financial autonomy was not always a woman’s right, this is a great achievement to celebrate. Are you inspired and ready to craft your next IWD email campaign? If you need the right tools to streamline a successful email creation process, you can use a holistic email marketing service like Moosend. Sign up for an account, customize one of our ready-made templates, and experiment with our automation and segmentation features to amaze your target audience. You can also find landing page and signup form features to support your lead generation efforts. Give Moosend a try! Women’s Day Email Samples To Save Time And Effort If you’re looking for more inspiration to power up your Women’s Day email marketing strategy, customize the following emails based on your needs. Copy this doc, choose the sample that suits you, and tweak it accordingly: Sample 1 Subject line: Celebrating strong women who help us grow Dear , Today is International Women’s Day and an opportunity for all of us to honor women’s accomplishments and show gratitude to them! We feel humbled watching them persist against all odds, showing us what resilience is made of. But most of all, we promise to stay committed to a genuine effort to put gender equality, pay equity, and inclusion as our top priorities. To value everyone’s strengths and allow them to flourish, without biases and distractions. The foundation is there, but we’re aware that there’s more to build. Happy International Women’s Day! Best wishes, Sample 2 Subject line: Cheers to all inspirational women who revive our spirits Dear , Happy International Women’s Day! We want to thank every woman for supporting and inspiring us to become better and stronger. We value their effort and camaraderie and couldn’t be happier to celebrate them as a part of our community. As a business, we’re dedicated to understanding and breaking gender bias proactively. We are on constant alertness to foster an inclusive environment that embraces all voices equally, without exceptions. Plus, we are aware that there’s more work to do and are more than willing to commit to it. Enjoy this special day and make it count! Best regards, International Women’s Day Email Templates That Make An Impact You can also source ready-made email templates to create powerful campaigns without wasting valuable design resources. Check out these four examples by Stripo, create an account, and start editing them. You can also export the templates to email marketing platforms like Moosend, by integrating the two services in simple steps. Learn how in the following video: 1. Women’s Day Sale Announcement Template This IWD email template is an excellent option for eCommerce businesses that plan sales for this special day. The sale announcement and coupon code are placed at the beginning to ensure their subscribers don’t miss it. You can also add some of your top-selling products suitable for women, combined with social proof to make them look more trustworthy. If you use it, it’s best to mention your sale in your subject line creatively to increase your open rates. 2. IWD Gifts & Offers Email Template This vibrant, colorful template is also suitable for eCommerce businesses that plan dedicated sales activities and special offers for Women’s Day. You can see the same product portrayed in various versions, but you can place different recommendations, too. Remember that your copywriting should be powerful to make a lasting impact, focusing on women’s empowerment and achievements. Share your wishes and appreciation, adding why your customers should pick your products compared to similar ones that land on their mailboxes as IWD approaches. 3. Honoring Female Employees Email Template If you want to create an email portraying your female employees and customers, you can customize this template. It’s also a great option for nonprofits and businesses supporting women charity or planning to share unique women empowerment stories. They placed two call-to-action buttons to motivate readers to join their “women in hospitality” initiative and share stories on social media using a relevant hashtag. This template is also suitable for events. Mention its goal, date, and location and invite readers to RSVP. 4. Women’ Day Quick Message Template If you don’t plan dedicated initiatives for Women’s Day but still want to participate in the women empowerment dialogue, you can send a quick yet strong message using a template like the above. Apart from the beautiful and inclusive image at the beginning, the CTA button stands out from the rest of text. Ensure your subscribers won’t get distracted by choosing a similar design. Crafting your own template is also an option if you have a specific layout and design in mind. You can either use a dedicated builder like Stripo and BeeFree to create it from scratch, or use the editor of a holistic email marketing platform. For example, Moosend offers premade email templates and a user-friendly drag-and-drop builder to edit the email and give it your own brand style. If you’re interested in finding out how Moosend can elevate your email marketing strategy, sign up for a free trial or purchase one of our cost-effective plans to create emails that will stick to your readers’ heads. Start for free Quick Tips For Powerful Women’s Day Email Campaigns Now that you have a better idea of what a powerful and meaningful IWD email looks like, read these helpful practices to improve your campaign performance: Craft an attractive email subject line: Make it concise, within 30-50 characters, and reflective of the email content. You can also use a free subject line tester for extra inspiration. Create a clear email layout: Ensure that your email is easy to read and that important information is at prominent places, e. g. , at the beginning or in headlines. Write empowering copy: Your message should be motivational and in line with the cause of this day. Show how much this day matters to you and enter in a constructive dialogue about women’s rights. Segment your email list: This is even more important if your email is tailored to your female audience, or if you want to target people based on other demographics, such as location or age. Try A/B testing: Find which email version appeals to your readers the most and stick to it. For instance, you can test the impact of different subject lines or images. Honor Women Beyond The 8th Of March The fact that you landed on this blog post means that creating an impactful Women’s Day email campaign matters to you. It’s important to avoid treating this day just as an opportunity to boost your sales and brand awareness, but as a reminder to take meaningful steps toward inclusivity. So build your Women’s Day emails from a proactive standpoint and celebrate your female customers, partners, and employees by sharing with them what they need the most—respect, compassion, and equity. --- ### AI Email Marketing: How To, Use Cases & Tools [2025] > Check our informative AI email marketing guide to learn more about the strategies, use cases, and tools to create successful campaigns. - Published: 2024-01-29 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ai-email-marketing/ - Categories: Email Marketing, Software - Levels: Beginner Looking to integrate AI into your existing email marketing campaign? Don’t know where to start and which tool to choose? You’ve come to the right page. Today, we’ll see how AI email marketing works, use cases, and the best tools you can use, including their features and pricing, to streamline your digital marketing endeavors. Now, let’s take a closer look at how you can leverage AI for your email marketing campaigns. How Is AI Used In Email Marketing? Artificial intelligence has specific use cases in email marketing, like email copywriting, personalization, predictive analytics, and segmentation. Let’s have a closer look at each of them. Email Copywriting Numerous email service providers have integrated AI writing tools into their editors to help you craft your email copy. These will generate or optimize text based on your needs. You can come up with product descriptions, and offers, or ask AI to create a headline for an announcement. Several email marketing services have started integrating their editors with AI writers to help you with your email copy without leaving the platform. Moosend, for example, has recently released a new generative AI feature, aiming to turn your prompts into successful stories, save you time, and enhance your productivity. Try Moosend’s AI writer Personalization One of the main reasons people don’t open emails is because they are not relevant to them. Creating highly personalized emails is a key strategy for email marketing success, and AI can help with it. AI algorithms analyze user behavior and preferences to suggest tailored content that is relevant, engaging, and likely to convert. For example, Sephora leveraged AI to provide customers with personalized product recommendations, based on data, such as past purchases. These recommendations were distributed through Sephora’s email marketing campaigns, giving customers an easy way to engage with them. The result was an increase in the brand’s click-through rates, conversion rates, and email marketing revenue. Predictive analytics AI analyzes historical data and predicts which products or content are most likely to resonate with specific segments. For example, you can easily identify patterns in offers and discounts and use the insights to schedule your campaigns more efficiently. Moreover, with the right insights, you can forecast future trends and outcomes. This will help your marketing and sales teams plan a variety of actions to enhance customer engagement and be one step ahead of the competition. Automated segmentation Email segmentation is an essential email marketing strategy, but it’s also boring and time-consuming. Fortunately, AI can do it for you faster and more efficiently. AI analyzes vast datasets to identify patterns and automatically segments your audience based on demographics, behavior, or engagement history. Now that you know what AI can do for you, let’s see how to kickstart your AI-powered email marketing strategy. How To Get Started With AI Email Marketing AI technology is still a new thing for many marketers. Some don’t understand it, some fear it, and some are intrigued by it. But, the truth is, starting with AI email marketing doesn’t have to be overwhelming. In fact, it’s quite simple with the right support. And the right prompt. Using the C. R. E. A. T. E. framework, for example, you can come up with a detailed email calendar, engaging email copy, or even suggestions for automated workflows. Here are some key steps to consider: Define your goals: Whether it’s boosting personalization, increasing engagement, or reducing manual work, you need to set clear goals from the beginning. Choose the right AI tools: Your AI platform should align with your goals, have the features you need, and be affordable and easy to use. Collect and organize data: AI relies on insights, so make sure you have a good amount of quality data. Collect customer information, behavior data, and purchase history and organize this data so AI can use it correctly. You can do that through your subscription forms or email surveys throughout the customer journey. Start small: At first, you may want to use simple AI applications, like targeted email subject lines or content recommendations. According to data, using personalized subject lines can increase your open rates by an impressive 26%. Test and analyze, then you can move on to more advanced applications to enhance numerous aspects of your content marketing. Monitor and adjust: To understand how your AI-powered marketing campaigns work, you need to analyze them regularly. Check important metrics like open rates, click-through rates, unsubscribes, and conversions. Just a heads-up that although AI email marketing is fairly easy to do, it’s not without challenges. Some issues that you may encounter are data privacy concerns and initial setup complexities. But with the right tools and support, you can quickly overcome these challenges. 11 AI Email Marketing Tools & Platforms To Try Out Below, you’ll find some of the best AI email platforms and tools you can use to get started. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies Best feature: In-built generative AI writer Moosend is an intuitive and easy-to-use AI-powered email marketing platform with many marketing automation tools. You can speed things up using pre-made automation recipes, such as cross-sell, eCommerce, loyalty, or new subscribers workflows. Then, you can create sequences that will target your customer at the right time with the right content. When it comes to email copy creation, the platform offers a new generative AI tool that can be your new brainstorming companion. You can easily come up with new product offers, by setting different parameters, such as the tone and word limit. Additionally, the AI writer lets you create announcements and newsletter copy. Regarding personalization, this tool will help you increase your engagement with hyper-personalized content. You can tailor your emails based on location, local weather, buyer’s journey stage, and more to create a targeted and personalized experience. Moosend also offers eCommerce AI features to map the customer journey and deliver personalized product recommendations to match each buying stage and increase sales. You can manage your tags, build auto-segments, and then craft customizable auto-campaigns based on them. Speaking of tags, the Audience Discovery (for Enterprises) feature uses the power of AI and machine learning to group your subscribers based on specific criteria and understand more about their purchase intent. The result is more dynamic segments and better email campaign insights to help you improve your strategy. Key Features Advanced product recommendations Automation workflow designer Pre-built automation templates Multi-step marketing automation workflows Audience discovery In-built AI writer tool Email personalization and segmentation Real-time campaign reports and analytics Pricing Moosend’s monthly paid plan starts at $9 and comes with features like a workflow designer, pre-built automation templates, and multi-step marketing automation workflows. There’s also an Enterprise plan with more advanced features including the Audience Discovery tool. You can give Moosend a try for free by registering for the 30-day trial. 2. Twilio SendGrid Pricing: Paid plans start at $15 per month Best for: Marketers, Developers Best feature: Email validation API Twilio SendGrid is a cloud-based SMTP service with tools for email marketing and email delivery. This platform lets you automate and personalize your campaigns, create recurring emails, and skip time-consuming integrations. Using the email validation API, you can check if an email address is valid in real time. With SendGrid, you get automation reports like requests, delivered, unique opens, unique clicks, and unsubscribes. You can use these reports to track and improve your automation over time. Moreover, you can use spam testing to see how your emails score before sending them, and make sure they reach the right inbox. You can also easily check your links, buttons, and URLs to avoid errors. Key features Email automation Signup forms Email templates Email design List management Email statistics Spam filters Pricing The Basic plan starts at $15 per month and helps you create basic email marketing campaigns, but it doesn’t come with automation features. The Advanced plan starts at $60 per month and has powerful features for complex email marketing campaigns. SendGrid also has a free plan that you can use to send up to 6,000 emails per month. 3. Rasa. io Pricing: Paid plans start at $219/month Best for: Marketing Teams, Content Creators, Bloggers Best feature: Personalized email newsletter Rasa. io is an AI-powered tool that helps you personalize and automate your newsletters to improve engagement and nurture customer relationships. Their AI system analyzes the articles your subscribers click on to understand their interests. Based on these past interactions, AI creates personalized newsletters that your subscribers will open and read. You can also choose articles that you want to send to everyone, so you have complete control over your newsletters. Rasa. io also offers open-and-click data reports. You can use these valuable insights to understand how your newsletters perform and make data-driven decisions. Key features Content library Schedules content Advanced topic integration Advanced segmentation and curation Custom reports Automated content recycling Advanced topic integration Pricing Rasa. io has three pricing options: Plus, Pro, and Enterprise (custom). The Plus plan starts at $219 per month for up to 5,000 contacts. This plan comes with two newsletter campaigns, content sectioning, import HTML templates, and multiple domain authentication. The Pro plan starts at $564 per month for up to 10,000 contacts. With this plan, you can create six newsletter campaigns, import HTML templates, and customize sources. 4. Phrasee Pricing: Contact Phrasee for pricing Best for: Marketers, eCommerce, SaaS, Agencies Best feature: On-brand, natural-sounding email marketing content Phrasee is an AI content platform that creates high-performing and on-brand marketing content you can use in your email campaigns. The tool uses real-time testing and optimization to generate engaging email marketing content that gets more clicks and brings more revenue. You have to click Phrasee’s magic button and let AI do the rest: create catchy subject lines, preheaders, headlines, in-body copy, and CTAs. Phrasee’s AI learns your brand’s unique voice and generates content that aligns with your tone and style. And it has an in-built approvals process, which means you can always check if the content is on-brand. With this AI software, you get detailed reports on how your emails perform, what engages your audience, and how profitable your campaigns are. Key features Unlimited content creation On-brand email marketing content Contextual relevance and personalization Enterprise-grade security Performance data reporting Automated experimentation Pricing To find out Phrasee’s cost, you need to contact their sales department for a customized quote. 5. Refine Pricing: Free Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies Best feature: Advanced specific subject line recommendations Refine is an AI tool developed by Moosend to optimize your subject lines and improve your open rate prospects. Refine uses machine learning, Big Data, and AI to process data and find hidden patterns and trends that can help you craft catchy subject lines. This free optimization tool works by giving recommendations on how to enhance your subject lines. You just add your industry, number of subscribers, and your subject line idea, and voila! Refine comes up with an open rate estimate compared with the industry average and provides suggestions to improve your open rate. Some examples of recommendations include: Personalization tags Emojis Brand name Time-related Punctuation (commas, exclamation marks, etc. ) Key features Refine predicts a potential open rate for your SLs It provides specific recommendations to improve your SLs Pricing Refine is a free tool for optimizing subject lines. 6. Instantly Pricing: Starts at $37 per month Best for: eCommerce, SaaS, Agencies Best feature: Unlimited email accounts and warmups Instantly is an AI email outreach platform that helps you optimize and scale your email campaigns. This tool comes with unlimited email accounts for cold email outreach, which allows you to grow your campaigns and your business. Instantly’s Campaign Builder helps you get the most out of your deliverability and improve response rates. You can use sequences and smart scheduling to automate and personalize your emails with just a few clicks. The tool's one-click bulk domain tester and email validation help you verify your lead lists and domains and ensure they are correct. This way, you can improve deliverability and make sure you reach the right inbox. Key features Automated warm-up Advanced sequences Analytics dashboard Reputation protection & bounce detection Advanced warmup capabilities A/Z Testing Pricing Instantly has a free 14-day trial and two paid plans. The Growth plan costs $37 per month and comes with 5,000 emails monthly. The Hypergrowth plan costs $77. 6 per month and comes with 100,000 emails monthly. 7. ChatGPT Pricing: Starts at $20 per month Best for: Marketers, Marketing Agencies, SaaS Best feature: Engaging email content ChatGPT is an AI language model that generates human-like content on a wide range of topics, including email marketing. You can use ChatGPT prompts to create engaging email content, including subject lines, body text, and CTAs. ChatGPT can also help you personalize your email content for different segments of your audience by analyzing customer data. If you want to A/B test your email content, ChatGPT can identify the most effective content strategies for your audience. Another thing ChatGPT can do for you is to refine your email marketing strategies with personalized suggestions based on the latest trends in email marketing. Curious about how this AI tool works? You can check our informative ChatGPT guide to find out everything you need to know before using it. Key features Automated and personalized content creation Contextual understanding Diverse knowledge base Subject line generation Email campaign analysis A/B testing assistance Pricing The Plus plan costs $20 per month and comes with access to GPT-4 (and other tools like DALL-E), which is OpenAI’s most capable model. ChatGPT has a free plan that gives you access only to GPT-3. 5. 8. Drift Pricing: Starts at $2,500/month Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies Best feature: Flex routing Drift is a conversational marketing and sales platform that helps businesses connect with their customers and prospects in real time. Drift Email is an email management feature within the platform that helps you get more out of your email marketing campaigns. It automatically analyzes and categorizes email responses from leads. Then, it routes them to the right sales rep for follow-up so you never miss important marketing emails again. This platform can also manage your email list by integrating with your marketing automation platform. From there, it invalidates bouncebacks, identifies outdated contacts, and processes unsubscribes. Key features Custom chatbots A/B testing Audiences Pipeline and revenue reporting Flex routing Pricing Drift’s Premium plan costs $2,500 per month. For Advanced and Enterprise pricing, you need to contact Drift’s sales department. 9. Zeta Global Pricing: Contact Zeta Global Best for: eCommerce, Marketers, SaaS Unique feature: Individualized email marketing Zeta Global is an email marketing platform that helps businesses increase subscriber engagement by creating personalized emails. With Zeta Email, you can make each email an individualized experience. This platform gives you fast insights into past purchase behavior, predictive intent, and channel preferences so you create emails that matter to each subscriber. Through its built-in AI system, Zeta gives you recommendations and content optimizations that consider customer needs and interests. Zeta also automatically analyzes important email metrics, including open rates, clicks, conversions, registrations, and more to provide you with outcome-based analytics. Other email deliverability services that Zeta provides include email strategy, content analysis, and inbox placement assistance. Key features Email segmentation Email targeting Data management Enterprise-scale delivery Predictive insights Outcome-based analytics Pricing For information about pricing plans, you need to contact Zeta Global. 10. Optimove Pricing: Contact Optimove Best for: eCommerce, Retail, Marketing Teams Best feature: Conditional template customization Optimove is a customer relationship management marketing platform that helps businesses maximize customer engagement through personalized, data-driven campaigns. Optimove uses AI to hyper-target customers without any additional integrations required. Through customer databases and models, activity tracking, predictive analytics, and AI recommendations, Optimove helps you reach audiences with the right email at the right time. The CRM tool has a DynamicMail add-on that sends each customer personalized messages, products, prices, and offers. With Optimove, you don’t have to worry about recommending products or sending reminders. The software does it automatically. Speaking of personalization, you can use Optimove’s dynamic templates to edit content and images and customize each mail using conditional if/then/else clauses. Key features Automatic product recommendations Personalized content Multi-brand email management Cross-client preview Conditional template customization Delivery validating and testing Pricing Optimove has three pricing plans, Built, Grow, and Scale. Each comes with different features based on team sizes and needs. For more information about costs, you need to contact Optimove’s sales department. 11. Seventh Sense Pricing: Starts at $80 per month Best for: Marketers, SaaS, eCommerce Best feature: Send-time optimization Seventh Sense is an AI-driven email marketing platform that increases email engagement by personalizing email delivery times. Seventh Sense analyzes recipient behavior to figure out the best time to send emails so your subscribers are more likely to engage with them. The platform also optimizes email delivery by sending the right number of emails to each customer. This way, it reduces the risk of overwhelming subscribers and improves overall engagement. With Seventh Sense, you have access to key audience engagement insights. See how different audience segments engage with emails so you create the right marketing strategies. Key features Send-time optimization Email throttling Email frequency optimization Analytics dashboard A/B and multivariate testing Lookalike audience scheduling Pricing Seventh Sense’s Business plan costs $80 per month and includes 500 marketing contacts. It is also designed to work well with HubSpot and more email service providers. The Enterprise plan starts at 150k contacts and has a custom price. Get Started With AI Email Marketing The road to successful AI email marketing can be tricky. However, with the right tool by your side, you can navigate most challenges with ease and: Create more personalized and targeted email campaigns. Boost engagement, email open rates, and revenue. Automate repetitive tasks and save time. Give Moosend a try for free and kickstart your AI-powered marketing journey. --- ### 60+ Best International Women’s Day Email Subject Lines [2025] > Pick one of our converting International Women's Day email subject lines and tailor it based on your campaign goals. - Published: 2024-01-29 - Modified: 2025-01-07 - URL: https://moosend.com/blog/international-womens-day-subject-lines/ - Categories: Email Marketing - Levels: Beginner On March 8, we honor International Women’s Day (IWD), and it’s the perfect opportunity to show your appreciation and gratitude to your female employees, customers, and partners. But most of all, it’s an awareness day that reminds us of women’s rights and the paths we should pave toward equality and inclusion. Many businesses plan dedicated initiatives for this special day and spread the word out through emails. To increase the open rates of these campaigns, you need inspiring and clickable International Women’s Day email subject lines that will attract and move your target audience. Below, you’ll find two lists of converting subject lines for different purposes. Whether you intend to boost your Women’s Day sales and special offers or send your warm wishes to aspiring women, customize one of these suggestions to stand out in the mailbox. Dropdown Of International Women’s Day Email Subject Lines Looking for a suitable subject line for your Women’s Day emails? Copy this doc, pick your favorite one, and customize it to match your brand tone and message. $5k in Prizes to Celebrate International Women’s Day Code FEMALEPOWER 20% off women’s dresses. Step right up. +20% off just for today! In honor of IWD24 Women’s Day Special: Discounts and offers just for you! The biggest sale of the year is happening now! FREE SHIPPING for International Women's Day! Get Half-Off Your Order When You Use Promo Code ‘WomensDay’ LAST chance to get 50% off! Weekend Treats to Celebrate International Women's Day INTERNATIONAL WOMEN’S DAY SALE is still ON. Don’t miss it! LET’S HEAR IT FOR OUR WOMEN! (& 15% OFF); Celebrate International Women’s Day with free shipping Cheers to Her: Special Discounts in Honor of Women’s Day 15% OFF | Code: BOSSBABE 25% off your favorites for International Women’s Day We Celebrate Women: Special Offer Inside An exclusive coupon just for you! Celebrate Women’s History Month with 5X points You Go Girl! 30% off for the next 48 hours! Upgrade Your Living Room at Our Women’s Day Sale Get your exclusive Women’s Day gift today Happy International Women’s Day! Prom­o code­ insi­de Our International Women’s Day gift to you! Today is a special day, let’s make it extra special! Surprise Inside: A Gift Just for You! ” Exclusive IWD Offer: Buy One, Get One Free Today Only! This is Not a Sale. It’s a Celebration Ends Today: Take 20% off your entire order LAST CHANCE to Get Your IWD Offer It’s International Women's Day Empowering Women through Community Fair Trade Is One Day Enough for International Women's Day? Women empowerment should be a year-round commitment! Female Founder Spotlight These women? Owning it! A dedication to all women We're grateful for you. Happy International Women’s Day! Learn about women who are changing the world Closing the Tech Gender Gap Winning Women We Love (International Women’s Day, March 8) The Women That Move Us We all have a role to play in championing women’s rights A day to celebrate women all around the world! Who runs the world... ? To all the strong and fearless women out there: Happy Women’s Day! For Your Strength, Determination, and Resilience Get inspired by the women who have changed history Get inspired by these 13 quotes from iconic females throughout history Today we stand together, united in our quest for gender equality Here’s to the women who make a difference Celebrating women (today and every day) Read About Visionary Women Honoring the achievements of women Women's Day Event: Join Our Global Celebration of Women's Achievements Spotlight on Incredible Women for IWD Gratitude for the Ladies in Our Lives: Happy Women’s Day International Women's Day: Be Bold, Be You, Be Whatever You Wanna Be Here’s to strong women Break the bias All about the ladies – Happy International Women’s Day! A force to be reckoned with Now that you’ve done your subject line research, are you ready to craft your International Women’s Day email campaign? Streamline your email marketing strategy with an all-in-one platform that will save you both time and effort. For example, Moosend has all the tools you’ll need to create effective emails, such as ready-made templates, automation, and email list segmentation features. Try it today! Tips For Powerful International Women’s Day Email Subject Lines Introducing your International Women’s Day email marketing campaign with a captivating subject line is not a “copy paste” exercise. You need to make sure the subject line you pick matches your tone and messaging. Here are some tips to master your copywriting and boost your open rates: Make it short and sharp, ideally within 30-50 characters. Add words that express gratitude, appreciation, and admiration to embrace the IWD theme. If you’re in eCommerce, mention your incentive in your subject line and adopt an urgent tone to motivate women to claim their offers fast. Conduct A/B testing to find the most appealing subject line version for your subscribers. Add emojis to make your subject line more creative and engaging. Use a subject line tester like Refine to optimize your subject line based on your niche and the number of subscribers—try it for free. How To Make Your Subject Line Consistent With The Email Content The best subject lines match a brand’s tone of voice and reflect the email content sufficiently. Here are four beautiful International Women’s Day email campaigns to see how to unify your messaging throughout your email content, starting from the subject line: 1. Moment’s IWD giveaway email Subject line: $5k in Prizes to Celebrate International Women’s Day The creative marketplace Moment decided to celebrate International Women’s Day with a huge giveaway contest. The reader learns about this initiative straight from the subject line, an effective tactic to boost open rates. Moment chose a motivational tone in their copy, adding that women's empowerment is a top priority for them. They also displayed some of the prizes and added a clear call to action that reminds customers they should “enter to win. ” 2. Google’s inspiring IWD campaign Subject line: Learn about women who are changing the world Source One of our favorite Women’s Day email examples comes from Google. They found a clever way to celebrate and honor women while showcasing one of their popular services—Google Assistant. They invited users to ask inspiring women-related questions and call their loved ones to show them gratitude. Here, the subject line forms the right expectations, informing readers what they’re about to experience once they open this email, but with an interesting plot twist. 3. Saucey’s Women’s Day email campaign Subject line: It’s International Women's Day Saucey chose a more generic subject line for their IWD email campaign and added a splash of color with a heart emoji. The subscribers grasp that this is a seasonal email campaign from scratch, but with no further information. Once they open the email, subscribers run into a referral initiative prompting them to invite their friends for drinks to celebrate this day to earn some credits. If you’d like to make this subject line even more effective, it would be useful to form some expectations. For example, “Special drinks for International Women’s Day ” could be a good alternative. 4. Tula Skincare Female Employee Appreciation Email Subject line: Celebrating International Women’s Day Source Many businesses portray their amazing female employees on IWD internal and external emails to share their appreciation and gratitude with them. This email by Tula Skincare showcased their female business leaders and their quotes for this special day to add a more personal tone. As many brands do, they chose a generic subject line to introduce this email which usually works. To make it more appealing and converting, they could use the “break the bias” slogan as well, to give more context to subscribers and a bigger incentive to open the email. Boost Your Women’s Day Email Open Rates With Captivating Subject Lines What would you like to wish your favorite females this year? Make sure to clarify your message starting from the subject line, and continue with related email design and copywriting that will win their hearts. Finally, remember to celebrate women throughout the year by adopting an inclusive marketing strategy and taking performative actions to meet your goals. This way, you’ll make a real difference in your social and business community. Frequently Asked Questions Here is a quick Q&A related to our topic: 1. How do you write an International Women’s Day email? Determine your campaign goal—e. g. , revenue, brand awareness—and use an authentic message that will motivate and inspire your audience. 2. Why is the International Women’s Day important? International Women’s Day aims to raise awareness of ongoing issues regarding women’s rights and gender equality to take proactive steps to address them. 3. Are email campaigns effective for International Women’s Day? Yes, both internal and external emails receive high open rates and help businesses send warm wishes and honor female customers, employees, and partners on March 8. 4. What is the best message for International Women’s Day? A great Women’s Day message should reflect authenticity, appreciation, and gratitude and should be accompanied by cause-related actions to make it count. 5. What makes a great subject line? A converting subject line should be concise and reflective of the content, with copy elements that can move the audience, such as emojis and actionable verbs. --- ### ActiveCampaign vs Mailchimp: The Ultimate Comparison [2025] > Compare two very popular services in the email marketing space, ActiveCampaign vs Mailchimp, and see which one is better for your needs. - Published: 2024-01-26 - Modified: 2025-01-17 - URL: https://moosend.com/blog/activecampaign-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner You could say that ActiveCampaign vs Mailchimp is a battle of titans! On the one hand, ActiveCampaign, a well-established service known for its advanced automation options, and on the other hand, Mailchimp, a widely popular service across marketers able to deliver on-point features and a seamless experience. Without further ado, let’s see what each service has to offer so you can decide which one is the most reasonable option for your business needs. ActiveCampaign vs Mailchimp: Feature Comparison Here we have a quick comparison table to get you started. ActiveCampaign Mailchimp Free plan No (14-day trial) Yes (limited) Pricing $39/month (1,000 marketing contacts) $26. 50/month (1,500 contacts) Best for Agencies, eCommerce, Small businesses, Enterprises eCommerce, Publishers, Enterprises Email tools Email designer, newsletter templates, signup forms, landing pages, personalization tools Email builder, pre-made templates, signup forms, landing pages, content studio CRM Yes Built-in CRM, Audience management Marketing automation Advanced automation workflows, split automations, goals, conversion tracking, eCommerce automation, Automations Map Pre-made automated workflows, retargeting, product recommendations Unique features Lead scoring Multivariate testing Reporting & Analytics Essential metrics (opens, clicks, industry average open rates, bounces) + deep data reporting Essential metrics (opens, clicks, industry average open rates, bounces) Deliverability 93% 92% Integrations 940+ 335 Customer support 24/7 live chat & email support, guides, tutorials Knowledge base, email support, chat and phone support Setup & Ease of Use The first and most important aspect of an email marketing solution is its overall ease of use and how straightforward it is to set it up. This is what we’ll look into first. ActiveCampaign: ActiveCampaign is a feature-packed platform. Yet the company has created a clean and straightforward user interface (all the tools are on the left sidebar) and navigation through the platform is great. What’s more, there are pop-up guides and video tutorials on the platform, but they are mostly relevant to the basic features. Despite all these efforts, ActiveCampaign still has a steep learning curve (steeper than Mailchimp) and it will be most suitable for seasoned marketers rather than beginners, who may find themselves looking for answers to their problems on the web or customer support. Mailchimp: Mailchimp is much simpler and users will quickly master the platform and its features. Setting up your Mailchimp account requires only a few clicks, so you can finish everything in mere minutes. Navigation through the platform happens from the left sidebar, while there is also a handy “Create” button letting you craft your campaigns, automations, forms, and more without searching for the specific tab. There is one problem, though. It’s not easy to find where your forms and landing pages go once you create them. Unless you know where to search, you may experience some “unnecessary” frustration. Nevertheless, the overall experience is great but there are a few things that the company could improve on. Winner: For Activecampaign you’ll need to invest time and effort to make the most out of it. Mailchimp is easier to master, with lots of guided help for crucial features. This is why Mailchimp takes this win! Email Builder A great email marketing service helps users create email campaigns quickly and efficiently. Let’s see how ActiveCampaign and Mailchimp approach email creation. ActiveCampaign: ActiveCampaign’s email builder is clean and features a wide range of blocks. You can insert simple elements like text, spacers, images and videos, while there are also advanced blocks such as timers, banners and blocks for eCommerce products. What’s great about the builder is the flexibility it provides in terms of structure. You can create almost anything that comes to your mind. If your newsletters have “blocks” that stay the same in every campaign, then you’re in luck, since you can save those custom content blocks. ActiveCampaign users will also have an extra advantage over Mailchimp users when it comes to mobile formatting and conditional content. The if/then/else logic is straightforward even for beginners, while users can also dictate what “actions” will happen when email readers click on elements like images and links. Mailchimp: The email editor of Mailchimp is both intuitive and modern. The drag-and-drop functionality works great and users get various content blocks to infuse their campaigns with. For example, you have blocks for video, social media channels, eCommerce products, and surveys. For more unique designs you can even insert custom HTML code. To customize your content, you simply click on the block you want and make edits on it. Another useful option of the Editor is the “Optimize” button, which allows you to find and fix errors in your campaign. Additionally, Mailchimp has a “Creative Assistant” feature that helps you generate beautiful designs. For the Assistant to work you need to input your website and Mailchimp will grab visuals and headings from it. Then it “feeds” you designs to use in your email campaign. Winner: This was a tough decision. ActiveCampaign excels in giving you almost absolute freedom over customizability, but Mailchimp will be easier to master and smoother to work with overall. So our winner here is Mailchimp. Templates Now let’s see how the two competitors fare when it comes to template designs. ActiveCampaign: ActiveCampaign has a rich email template library of more than 250 designs. They are fully customizable so users can match their brand style and tone. What’s more, they are neatly named and organized so you can easily find one that fits your purposes, from cart abandonment and feedback reviews to product promotion and seasonal designs. ActiveCampaign’s designs are modern and aesthetically pleasing, and they can be excellent starting points for beginners. They are also great if you want to craft a campaign in a few minutes. Last but not least, there is a free design service available on all Marketing plans. Essentially, you simply select a template and the company’s team makes the necessary customizations including your logo, brand colors, email copy, etc. Mailchimp: Mailchimp’s platform comes with 100+ email newsletter templates. They are professionally designed and look stunning. You can customize them to match your brand and needs, and they are categorized for easier navigation. You can find designs for lead nurturing and onboarding, sales and promotions as well as transactional templates. The main pain point here is that users of the Free Plan only have access to 8 basic templates. Winner: ActiveCampaign is the winner here because its templates are available across all paid plans, unlike Mailchimp where you need at least the Standard plan. Marketing Automation Marketing automation offers marketers the ability to automate the customer journey and meet their customers at every step of the way. Moreover, marketing automation helps eliminate repetitive and time-consuming tasks. ActiveCampaign: ActiveCampaign’s marketing automation capabilities are among the best in its category. There are options that you would expect to find in more expensive software. First of all, users can combine any number of triggers, actions, and conditions to create sophisticated workflows for sending emails, segmenting users, lead generation, and updating the CRM (add a deal, deal score, etc. ). On top of that, there are 750+ automation recipes. With ActiveCampaign you can also automate your SMS marketing efforts and your website messages. (Mailchimp has SMS marketing, but you need a third-party tool to include it in your automation journey). Finally, ActiveCampaign has an Automations Map feature. Practically, this is a visualization tool so you get multiple automations in one map and see how they interact with each other. Mailchimp: Mailchimp’s automation builder (Customer Journey Builder) is a powerful tool, but not on the same level as ActiveCampaign’s. The builder has 102 pre-built journeys for welcoming new contacts, nurturing leads, sending transactional email campaigns, and more. Using the automation builder is easy, and you can choose between multiple triggers and actions for your sequences. On that note, Mailchimp’s triggers are more basic than its competitor’s. For small businesses, Mailchimp’s automation will be more than enough. Winner: ActiveCampaign’s automation is without a doubt hard to beat. List Management Now let’s take a look at the list management and segmentation options of each tool. ActiveCampaign: Managing contacts is easy with ActiveCampaign. If you have an existing email list, you can import the CSV file straight away or use the integration with Calendly, Google Sheets, and Typeform. To segment your audience, you can select various criteria such as products purchased, website visits, industry, customer lifetime value, and geographic location among others. To access the Segment Builder, you need to click on “Advanced Search” as shown above. You can also use custom fields, which are essentially additional data you’ve collected about the contact. Additionally, you can add tags to contacts automatically and then deliver relevant content. ActiveCampaign’s editor allows you to define if contacts will be segmented into a particular list when they click on a link or image, for example. Last but not least, ActiveCampaign has lead scoring capabilities. This means you can assign scores based on the actions that subscribers take. This is an advanced feature that differentiates the platform from Mailchimp, which has a more basic scoring feature. Mailchimp: List management is different in Mailchimp. The main difference is that email lists (audiences as Mailchimp calls them) are siloed. Essentially, it’s not possible to include contacts on different audiences in the same campaigns. What’s more, if a subscriber is on more than one list, you still pay for that same subscriber as many times as they appear. This method of counting subscribers is costly. So Mailchimp’s email list system is only valuable if you have multiple businesses or handle many projects. Apart from that, Mailchimp allows you to organize your contacts using tags, segments, and groups. The overall sentiment is that this feels a bit overkill since the distinction isn’t immediately clear. Winner: ActiveCampaign. Things are much simpler on ActiveCampaign’s platform, while there are also automation actions that make list management easier than Mailchimp. Reporting & Analytics Now let’s move on to what the two services offer in terms of reporting and analytics. ActiveCampaign: ActiveCampaign does a stellar job at tracking all the important metrics for your business. These include the open rates, click rates, unsubscribe rates, click-to-open rates, forward rates, and bounce rates. What’s more, the platform offers geolocation reports, social performance, and automation reports. There is also eCommerce revenue tracking if your store is on Shopify, Woocommerce, Magento, Square, etc. It’s also worth mentioning that ActiveCampaign provides deal reports. These reports are summaries of your deals in the CRM system. Other reports include email client trends and open/read trends. Mailchimp: Mailchimp’s reports are equally rich and detailed. The platform tracks links clicked, opens, bounces, and unsubscribes. On top of that, you get email client statistics and social media reporting. There is also integration with Google Analytics to help with conversion tracking. What’s also great is Mailchimp’s eCommerce reports that are available for more platforms than ActiveCampaign offers. Winner: This is a tie! Both services offer equal reporting and analytics tools. However, if you’re also interested in deal reporting, then ActiveCampaign is the go-to. Forms & Landing Pages Now it’s time to look at the lead generation tools offered by each email marketing tool. ActiveCampaign: Starting with the landing pages, ActiveCampaign offers 62 responsive templates, which are also customizable. The builder itself is fast, while the process of customizing your landing page is effortless. You can craft all kinds of landing pages with ActiveCampaign, like for events, webinars, and even eCommerce promotions. Don’t expect absolute flexibility in arranging your elements since you can do this only between the outlined sections. What’s cool is the ability to sell one or more products through your landing pages via the PayPal integration. Finally, you can track page views, page conversions, and your conversion rate in the dashboard. As for the form builder, it allows you to create regular (inline) forms as well as floating bars, floating boxes, and modal popups. You can have custom fields and specify the message users get upon submitting the form. Another great thing for eCommerce store owners is that if your store is on Shopify, you can automatically embed the form on your site instead of having to copy and paste it. Mailchimp: Mailchimp’s landing page builder is simple to use and offers similar drag-and-drop functionality. In contrast with ActiveCampaign, the builder sometimes feels sluggish, but nevertheless, you’ll be able to create a beautiful landing page without much effort. Similar to ActiveCampaign, Mailchimp’s landing page builder doesn’t have any advanced features that other standalone builders have. The form builder is fairly straightforward allowing you to create embedded forms, popups, and signup landing pages. Most of the templates are responsive, while the platform offers integration with services such as WordPress and MailOptin. Winner: Even though forms and landing pages do not come cheap in ActiveCampaign, the overall experience is better and smoother while you also get more pre-made templates to kickstart your efforts. ActiveCampaign vs Mailchimp: Email Deliverability Email deliverability is absolutely crucial in order for your email campaigns to be delivered to subscribers’ inboxes and not land in the spam folder. The latter would be a waste of both your time and effort. So, we’ll take a look at research conducted by Emailtooltester showing the reliability of these two email marketing services among other popular solutions. As you can see in the image below, both ActiveCampaign and Mailchimp stand at the top of the email deliverability scores. Source Winner: This ActiveCampaign vs Mailchimp deliverability battle is a tie. The almost 2 percent difference they have is minimal and both services will successfully deliver your messages to your target audience. ActiveCampaign vs Mailchimp: Integrations Integrations are very important for marketers and business owners since they connect the services they use with each other and streamline marketing efforts. Let’s see how our competitors fare. ActiveCampaign: ActiveCampaign has an impressive number of 940+ services that can be integrated with it. Notable integrations include PayPal, Salesforce, WordPress, Unbounce, Eventbrite, Google Analytics, and Stripe. If there isn’t a native integration available for a tool you’re using, you can use Zapier. Mailchimp: Mailchimp has a decent list of integrations available, even if they don’t reach the high number that ActiveCampaign offers. Specifically, we found 330 integrations in Mailchimp’s Integrations Directory for eCommerce tools, CRM, analytics, social media, and accounting. Zapier increases the potential integrations even more. Winner: Based purely on the number of integrations, ActiveCampaign would be the winner. However, since both services integrate with the most popular apps that the majority of users will need, we’ll call this a tie. ActiveCampaign: vs Mailchimp: Support Now let’s see how Mailchimp and ActiveCampaign handle users when they need customer support. ActiveCampaign: ActiveCampaign offers various channels for support. There is a Community forum, an extensive knowledge base, and other useful webinars and tutorials. The company also claims to offer 24/7 email and chat support. However, this is misleading since the help articles clearly state that the Customer Experience Team is only available Monday to Friday from 3 am – 11 pm American Central Time (CT) and Sunday from 6 pm – 11 pm American Central Time (CT). For ActiveCampaign's price tag, "true" 24/7 live support should be expected. Mailchimp: All paid plan users of Mailchimp enjoy 24/7 live chat support. For the Premium plan, there is also phone and priority support. For the free plan, the company only provides email support for the first 30 days. Finally, for users looking for the answers themselves, there is an extensive knowledge base with useful tutorials. Winner: We give this win to Mailchimp despite the reportedly slow response times of its customer support team. ActiveCampaign should be more transparent regarding the available times that its support team operates. ActiveCampaign: vs Mailchimp: Pricing It’s time to compare the two tools in terms of their pricing. ActiveCampaign: ActiveCampaign is undoubtedly on the pricier end of the email marketing spectrum. As we said though, it offers ample functionality for the price it asks. Its lowest tier plan, the Lite plan, starts at $39/month (monthly billing) but lacks forms, landing pages, conditional content, and eCommerce functionality. The more expensive plans are more value for money, but users will need to pay a considerable amount for that additional functionality. ActiveCampaign’s pricing makes more sense if users commit to an annual subscription. Last but not least, the biggest pain point when compared to Mailchimp is the limited 14-day free trial. Mailchimp: Mailchimp’s pricing structure involves three paid plans along with the free tier. The free plan, although popular in the previous years, has shrunk a lot and it only allows up to 500 subscribers and 1,000 monthly email sends. The Essentials plan provides all the important features most users need without segmentation, comparative reporting, and multi-step automation. We also noticed that if you have more than 50,000 subscribers, prices start to be similar with ActiveCampaign. Winner: Affordability-wise, Mailchimp offers a more cost-effective solution. However, we believe that ActiveCampaign is more fairly priced for what it offers. So, taking into account the offering, ActiveCampaign is a more value-for-money option. Top ActiveCampaign And Mailchimp Alternatives Here are the best alternative services that you need to consider before making your final choice. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Powerful and affordable marketing automation Moosend is a modern, all-in-one email marketing platform that stands out due to its intuitive drag-and-drop email builder and the robust automation options it offers. The visual workflow builder allows even beginners to build sophisticated journeys with ease, while the platform’s user-friendly interface helps reduce the learning curve. What’s also great about Moosend is its rich reporting and analytics capabilities, including real-time statistics. This way you can track your performance and optimize your strategy (using A/B testing or other strategies). 2. Brevo Pricing: Paid plans start at $25/month, free plan Best Feature: SMS and WhatsApp campaigns Brevo is a multi-channel marketing platform equipped with a CRM system. The platform allows you to have unlimited contacts without restrictions. Apart from email campaigns, you can also send SMS and WhatsApp campaigns, while Brevo can also handle your transactional messages. Brevo has robust automation options and other advanced features like send time optimization and A/B testing. As for its pricing, it is in the same range as Mailchimp and ActiveCampaign. 3. Omnisend Pricing: Paid plans start at $16/month, free plan Best Feature: Sales and performance reports Omnisend is an eCommerce email marketing and SMS platform. It provides a nice set of tools for businesses of all sizes including marketing automation, revenue tracking, and rich analytics to keep track of your efforts. What’s also great is the advanced segmentation which helps you target the right people with the right message based on campaign activity, shopping behavior, and more. Here are a few resources for further reading: Brevo Review Brevo vs Mailchimp Mailchimp Alternatives ActiveCampaign Alternatives MailerLite vs Mailchimp Best email newsletter software ActiveCampaign vs Mailchimp: Final Thoughts The aim of this in-depth comparison is to help you understand what each solution offers and identify which service best suits your needs. You need to consider multiple factors like your budget, your long-term goals, and the features that are necessary for your marketing team to deliver truly unique customer experiences. Careful consideration of the aforementioned factors will lead you to the right decision. If you haven’t made up your mind just yet and you’re willing to try an affordable competitor that delivers robust functionality and stellar customer support, create a free Moosend account and do some testing. --- ### 13 Lead Nurturing Email Examples To Implement In 2025 > Explore some of the best lead nurturing email examples, unlock strategic insights, and create impactful campaigns for your business. - Published: 2024-01-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/lead-nurturing-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Converting prospects into leads is just the beginning of your relationship with your potential customers. You then need to nurture those leads and guide them through a journey that not only educates but also strengthens that relationship. But how can you convince them to buy from you? Lead nurturing can help with that. Especially if you use email marketing to boost its efficiency. In this article, we’ll explore some insightful lead nurturing email examples to help improve your campaigns. Example #1: Welcome Email This welcome email from Keeps Home begins with a warm greeting, “We’re glad you’re here,” which immediately creates a personal connection with the subscriber. Source This welcome email example uses white space to ensure a balanced result that doesn’t overwhelm the recipient. Moreover, it takes advantage of the email footer to further engage potential customers through social media. Why this is a good lead nurturing email: Clear value proposition: It communicates its commitment to sustainability and design clearly, aligning the products with potential customers' values. Incentive to purchase: By offering a promo code for free shipping on the first order, they offer a strong incentive for new leads to make a purchase. Social proof: This email includes a positive customer review, which can build trust and convince new subscribers to buy. Things to keep in mind: Overwhelming choices: Even though showcasing products is a great email marketing strategy and white space can help you out, too many options can overwhelm people and potentially lead to decision paralysis. Email length: Longer emails might not be fully read on mobile devices. Make sure to create mobile-friendly emails. Follow-up: Welcome emails are just the first emails of your lead nurturing email sequence. To nurture new customers, you must gradually provide more information and incentives. Example #2: Educational Email This educational email from Buoy opens with a colorful, eye-catching graphic. It includes a CTA button in the first few lines, which immediately draws attention to the main action the reader can take. Source The email content has three sections that provide insights into the importance of minerals for a healthy gut, how Buoy’s product can help, and additional tips for maintaining good gut health. This lead nurturing email example adds real value to the reader while also promoting the product. Why this is a good lead nurturing email: Educational content: It educates the reader about the importance of gut health and positions its product as a solution. Structured content: The email breaks down information into digestible parts with clear headings and bullet points. Content structured like this helps readers understand and enjoy the content. Product highlighting: Buoy highlights its product benefits without being overly salesy. It maintains an educational tone while also promoting the product. Things to keep in mind: Content balance: People don’t like sales-focused content. Make sure you strike the balance between educational content and product promotion. Information overload: Too much information at once can be overwhelming for readers. Keep the content concise and to the point. Example #3: Product Demo or Free Trial Email Headspace’s relaxation journey starts far before actually trying their product. By carefully choosing impactful words like “stress-relieving” and “soothing,” Headspace’s email content sets the mood for what’s next. Source The email also has a large smiling face that reinforces the positive emotional aspect of Headspace’s product. Why this is a good lead nurturing email: Emotional appeal: The email taps into the human desire for health and happiness. It then presents Headspace as a means to achieve mental well-being. Visually appealing design: Headspace uses bright colors and smiley graphics to create a positive, calming effect. This effect is likely to resonate with its audiences who are looking to relieve stress. Trial use: By offering a 14-day free trial, Headspace lets users experience the app without committing to a paid plan. Things to keep in mind: Clear subscription terms: It’s important to communicate what happens after the free trial ends to manage expectations and create a good customer experience. You can redirect subscribers to an informative landing page to provide more information if necessary. Example #4: Case Study or Testimonial Email Italki knows about the power of customer testimonials. So, they crafted this friendly testimonial email to showcase positive reviews about their services. Source By personalizing the email with a direct greeting to the reader, Italki made the communication feel warmer. Why this is a good lead nurturing email example: Social proof: Student testimonials with photos lend credibility to Italki’s services. Clear CTA: The red “Find your ideal teacher” button guides the reader toward the next step in a clear way. Personal connection: Using the reader’s name personalizes the email and makes it feel like a one-to-one conversation. Things to keep in mind: Testimonial diversity: Make sure to include diverse testimonials that appeal to a broader audience. Reviews with photos: Whenever possible, add a photo of the person giving the testimonial. It adds credibility and authenticity. Example #5: Personalized Email Withings personalized this email to show informational content specifically created for the reader. Image Source The email includes a personalized health improvement score that summarizes the user’s health data over the past three months. Why this is a good lead nurturing email: Consolidated health metric: The health improvement score is an easy-to-understand figure that simplifies complex health information. This can highly engage users who are interested in tracking their health. Email personalization: By receiving personalized content like this, readers feel valued and cared for, which boosts customer loyalty. Engagement prompt: Withings includes a feedback section at the end of the email, which is a good strategy for engaging users and gathering customer data. Things to keep in mind: Additional details: Readers might appreciate more detail (e. g. , in this case, info on how their score is calculated so they can understand its significance) so make sure to provide links to additional resources. Data privacy: When dealing with personal health data, reassuring users about data security and privacy is crucial. Example #6: Re-Engagement Email This is a catchy and playful re-engagement email from Surreal. Its headline grabs attention and plays on words related to eating cereal. Source The backdrop is vibrant, and the message urges the reader to dive back in, as the product is selling fast. This sense of urgency creates excitement and may convince the reader to take action. Why this is a good lead nurturing email: Engaging headline: The playful, humorous wording of the headline is likely to re-capture the attention of former or potential buyers. Visual appeal: This lead nurturing email example has high-quality images that attract the reader visually. Brand awareness: Surreal makes sure to add the brand’s style and tone to the email. Through its playful and relaxed brand personality, Surreal can create a connection with its target audience. Things to keep in mind: Incentive to act: Re-engagement emails that include special offers or discounts are more likely to lead to purchases. Example #7: Event Invitation Email When recipients open this email, they immediately know the most important information about the event: time and place. Source Method in Madness makes the content personal with conversational language, so the email feels less formal and friendlier. Why this is a good lead nurturing email: Clear info: Invitation emails must communicate the events' what, where, and when. If you have trouble creating them, you can use your email tool’s pre-made email templates to guide you through the process. Engaging CTA: Readers are encouraged to take action with a clear and engaging CTA button. Brand personality: The informal tone and style convey a creative and community-focused brand personality, which can draw people in. Things to keep in mind: RSVP process: Event invitation emails should clearly say if you need to RSVP and how to do it. Follow-up: It’s always a good idea to follow up and remind attendees (and those who haven't replied yet) as the event dates approach. Example #8: Limited-Time Offer Email This email from AllTrails creates urgency by presenting a limited-time opportunity to buy AllTrails subscriptions at a discounted price. The headline connects the offer to a seasonal context and encourages readers to make the most of their summertime. Source Then, this lead nurturing email example shows the value of their subscriptions by highlighting the benefits that come with the upgrade. This quick display of the product’s main features is very helpful and informative for the readers. That’s a great way to nurture your leads, show them new products and features, and turn them into paying customers. Why this is a good lead nurturing email: Urgency: AllTrails makes it clear from the start that their offer is time-sensitive, which can encourage readers to take action. Easy accessibility: The email provides many upgrade links and simplifies the process so the user can take immediate action. Discount highlight: The 50% discount is easily visible to make the offer more attractive. Things to keep in mind: Clear deadline: Make sure to mention the deadline of your offer to avoid any confusion. Example #9: Survey or Feedback Request Email To nurture leads effectively, you need to know what they think about your product, services, or marketing content. Feedback request emails can be a great way to find out your readers’ opinions about your email content. This survey request email from Tillamook is straightforward and user-friendly with a clear call to action and high-quality images. Source The brand mentions that the survey has just three questions, making it quick and easy to complete. Readers are more likely to complete the survey if they know it will be an easy task. Why this is a good lead nurturing email: Clarity: The message of this email is clear and focused. It explains that the reader’s feedback is important to improve the quality of the lead nurturing emails they receive. Personal headline: The headline lets the reader know that their opinion matters and makes them feel valued and listened to. Ease of interaction: Tillamook respects the customer’s time by creating an easy-to-complete survey. Things to keep in mind: Follow-up: Thank your customers for completing the survey and tell them how you’re going to use their opinion in the future. If you need help creating your surveys, check these free survey tools we compiled. Example #10: Newsletter Update Email This newsletter update email from Ace Hotel balances text and images to provide a user-friendly reading experience. Source Why this is a good lead nurturing email: Valuable content: The email contains detailed information about many events held in different cities, which can engage readers based on their location or travel interests. Clear and appealing layout: The email uses vibrant images and well-structured chunks of text that are easy to read and understand. Engagement opportunities: Each event includes a CTA button that encourages readers to engage and learn more about the events. Things to keep in mind: Personalization: Email newsletters that align with the specific interests or past behaviors of the reader can boost engagement significantly. Example #11: New Feature Announcement Email Flighty does a great job promoting its new flight tracking feature in this email. Source The content is straightforward and offers a skimmable list of the best features that the readers should know about. The CTA button is also clearly visible and accessible, which can boost engagement. Why this is a good lead nurturing email: Clear value proposition: The email outlines the benefits of Flighty 3 and how the app can address key pain points from the first line. Detailed feature breakdown: Readers want to know what they’re paying for, and Flighty makes sure to include a detailed feature list in the email. Feature screenshots: Flighty even showcases the new features in action so their email list can visualize how the app works. Things to keep in mind: Feedback loop: When launching new features, it’s important to ask users what they think about these features. Their feedback helps you improve your product and show users that you value their input. Example #12: Milestone Celebration Email This milestone celebration email from Busuu is a great lead nurturing email example. Source With this email, the brand celebrates the customer’s three-month anniversary with the platform and it offers a significant discount as a special anniversary deal. Why this is a good lead nurturing email: Personal touch: Through the personalized greeting and by acknowledging the customer’s time with the service, Busuu gets personal. This personal touch can boost engagement and brand loyalty. Incentive to act: The 60% off discount adds value to the occasion and stimulates the reader to take action. Clear benefits: The email also clearly outlines the benefits of upgrading to premium. Things to keep in mind: Urgency: When crafting emails that offer discounts, it’s a good marketing strategy to add an element of urgency. Let the reader know that the offer has limited availability. Example #13: Industry Trends Insights Email Grammarly offers a retrospective analysis of user writing patterns in this visually appealing email. Source Why this is a good lead nurturing email: Data-driven insights: Grammarly offers its readers valuable writing trends based on their aggregate data. Visual engagement: With colorful charts and graphs, the email presents data in an engaging way that informs readers quickly. Things to keep in mind: Actionable takeaways: When crafting your trends emails, also provide actionable tips or recommendations based on the trends. Doing this can engage readers and add more value to them. Personalization: Whenever possible, tailor your trends content based on individual user data to create more relevant content. How to Track the Effectiveness of Your Lead Nurturing Campaigns Tracking how effective your lead nurturing email campaigns are is as important as how well you create them. Why? Only by measuring key metrics can you see if your emails are hitting the mark or if you need to optimize them. The most important metrics to track for your lead nurturing campaigns include: Email open rates: How many people are opening the emails you send. Click-through rates: How many readers clicked on the links in your emails. High CTR means your content is engaging and encourages action. Conversion rates: How many clicks turned into action, like making a purchase or signing up for a webinar. Getting leads to take action is the ultimate goal of your marketing campaign. You might be asking: How can I track all of these metrics accurately and without spending too much time on it? This is where marketing automation and email marketing platforms like Moosend come in. This email marketing tool provides precise, visual, and detailed reports with key marketing metrics to track your email campaign’s progress. You can see how many email subscribers opened your emails, how many clicked on your links, bounce rates, and unsubscribes. With all this data easily at hand, you know exactly if and how to improve your lead-nurturing campaigns. Apart from its reporting and analytics capabilities, Moosend offers an array of features to create, send, and optimize your lead nurturing campaigns, such as: A drag-n-drop email builder Pre-made email templates (for events, onboarding, etc. ) Integrations with CRM tools, eCommerce platforms, and more A/B Testing features Level Up Your Lead Nurturing Campaign In this article, you’ve explored some good campaign examples of what it takes to nurture your leads and build customer relationships that last. Now, it is time to put that knowledge into action. With Moosend, you can improve your content marketing strategies, automate workflows, and nurture customer relationships through different sales funnel stages. Sign up for a free 30-day trial and see how our automation tools can help you create, send, and analyze effective lead-nurturing emails that actually matter to your readers. --- ### Brevo vs Mailchimp: The Ultimate Comparison [2025] > We've conducted a complete comparison of Brevo vs Mailchimp! Unique features, pricing, support and alternatives included. - Published: 2024-01-19 - Modified: 2025-04-10 - URL: https://moosend.com/blog/brevo-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner We present you the ultimate comparison: Brevo vs Mailchimp! We’ll be putting both services to the test, looking at what they do well or not so well, how affordable they are, whether they offer any standout features and much more. Hopefully, by the end of this, you’ll have a clear idea about which email marketing platform is best suited for your business and why! Brevo vs Mailchimp: Feature Comparison Here’s a brief feature comparison of the two platforms. Brevo Mailchimp Free plan Yes Yes (limited) Pricing $25/month (unlimited contacts) $13/month (500 contacts) Best for Agencies, NPOs, SMBs, Large Enterprises eCommerce, Publishers, Enterprises Email tools Email builder, pre-designed templates, forms, landing pages Email builder, pre-made templates, signup forms, landing pages, content studio CRM Built-in CRM (with deal pipelines and sales reports) Marketing CRM, Audience management Marketing automation Limited pre-made workflows, visual workflow builder, SMS and WhatsApp automations options Pre-made automated workflows, retargeting, product recommendations Unique features SMS & WhatsApp campaigns Multivariate testing Reporting & Analytics Basic metrics (geolocation, heatmaps and advanced insights only on pricier plans) Essential metrics (opens, clicks, industry average open rates, bounces) Deliverability 82% 91% Integrations 67 330 Customer support Email, phone & chat support, Academy, Community forum, knowledge base Knowledge base, email, chat, phone support Setup & Ease of Use The initial setup process as well as the overall ease of use of a service, play an important role in a seamless user experience. Brevo: The first thing you notice when you log into Brevo’s platform is that it is extremely straightforward and user-friendly. New users can either take a short tour to familiarize themselves with the software or skip it. Everything you need is on the left side menu, such as your contacts, campaigns, deals, meetings, and conversations. One key difference with Mailchimp is that clicking on each tab takes a few seconds to load. As a result, the transitions aren’t as seamless and fast as with Mailchimp. Mailchimp: Setting up Mailchimp is a simple process of a few clicks. Users will feel right at home and they’ll be set up in a matter of minutes. Regarding the platform, it’s easy to navigate through each category. The revised interface surely played a role in this. Specifically, the recent UI updates have brought a “Create” button at the top left corner. This allows you to start crafting email campaigns, forms, landing pages, automations, and surveys with a simple click of a button (without searching through the dedicated tab). So, overall the design of the platform is considered adequate. Winner: We couldn’t find any major negative points in either service, but we liked Brevo’s organization a bit better. So, Brevo takes this win. Email Builder In this section, we’ll look at the email designer each service offers and whether it has drag-and-drop functionality or any notable advanced features. Brevo: Brevo’s email campaign builder lets you craft new campaigns either starting from scratch or by selecting a layout or email template. The editor prompts you to save your brand assets to have consistent branding. This also helps you save time and effort down the line. Diving deeper, the drag-and-drop functionality works well, and you can add various content elements from the left-side menu quickly and seamlessly. To customize your design, you simply need to click on each element. You can add links, change fonts, and more via the floating ribbon that appears. To make sure your campaign is impeccable, Brevo allows you to send a test email to yourself. Finally, users can create A/B tests to establish what works best for their audience. This option is found right after selecting that you want to create an email campaign. Note: To use Brevo’s eCommerce functionality (i. e. , product blocks), you have to use their Shopify, WooCommerce, Shopware 5/6, or PrestaShop plugins. Mailchimp: Mailchimp's email editor offers ample functionality that both beginners and experienced users will appreciate. It offers users the option to choose between two different builders based on their preferences. The new builder will suit most users, though. Regarding campaign creation and customization, everything is done via the intuitive drag-and-drop builder. By clicking on a content block, you can start editing it. Unlike Brevo, there are a bunch of advanced elements such as surveys and product blocks (for eCommerce). Users can also put their own custom HTML code for unique designs. Overall, the experience with the editor will be smooth and the company has taken serious steps to make their email builder better than it was. Winner: Mailchimp is the winner here due to its advanced options that are readily available and its user-friendly interface that makes everything straightforward, even if you’re just starting out. Templates Most email marketing platforms offer a selection of pre-made email templates so that users have a starting point for their campaigns. The more templates the email platform offers the better it is. Brevo: Brevo’s email template library consists of 48 elegant newsletter templates and 4 simple layouts. All of these templates are mobile responsive and they can be a great starting point for various purposes, e. g. welcoming new subscribers, making an announcement, etc. What’s great is that they are categorized for easier navigation. There is also a separate Templates tab on the menu, where you can code your own templates by pasting their HTML code. Mailchimp: Mailchimp’s templates take things up a notch. Not only are they modern and eye-catching, but they are also fully customizable and mobile-friendly. There are more than 100 paid email templates to choose from, but free plan users are limited to 8 basic templates. Nevertheless, the templates are categorized so users can easily locate their favorite designs. What’s more, you can create custom HTML templates via code, URL or . ZIP file. Overall, if your marketing campaigns are strongly based on a stunning design, Mailchimp’s templates will be a big help. Winner: Mailchimp emerges as the winner here because its templates are modern and well-designed while Brevo’s look more dated. Automation Email automation is invaluable for every business since it eliminates repetitive tasks and frees up your team’s time to focus on more important tasks. So, let’s see how the two services compare. Brevo: The first thing we noticed is a clean interface. Users can create their custom automation flows or select one of the 8 pre-made templates including a welcome message flow, abandoned cart, product purchase, and transactional activity. The actions and conditions that users can select are numerous, giving them complete freedom to craft sophisticated automation paths. The customer journey can be personalized effectively based on behavioral data, while you can include SMS and WhatsApp messages in your automations. Brevo’s automation can also assist in contact management, enabling you to remove inactive subscribers, score leads, and more. Interestingly, free plan users have access to automation (limited to 2,000 contacts). Mailchimp: Mailchimp’s visual workflow editor (Customer Journey Builder) is equally powerful and it comes with a wide array of triggers and actions. You also get 100+ pre-built journeys, including welcome sequences, order confirmations, abandoned cart reminders, and more. Note that for multi-step automation, you need the more expensive Standard plan. Free and Essential plan users only get single-step automation. On another note, with Mailchimp, you won’t be able to combine multiple marketing channels in your automations like Brevo. Finally, pricing-wise, the cost is similar to what you would pay for Brevo. Winner: We chose Mailchimp as the winner because of the vast library of pre-made automated journeys. While both services have no flaws in their automation functionality, Mailchimp will make marketers' lives easier with its pre-built templates. List Management Now let’s take a look at the list management and segmentation options of each tool. Brevo: Segmenting your contacts is easy with Brevo. You can create segments by filtering your contacts based on their contact data (name, address, date added, engagement status) or their behavior (email activity and/or SMS). You can also add multiple conditions to make things more advanced. What’s great about Brevo is that you have unlimited contacts on all plans. So, you don’t need to worry about double paying for the same subscribers. Finally, the platform offers 5 pre-defined segment options that can come in handy. Overall, the experience is smooth and effortless. Mailchimp: Mailchimp users, on the other hand, will “struggle” with segmentation. Mailchimp’s lists (audiences as it calls them) are siloed, meaning that each one is treated as a separate entity. Thus if you have a subscriber on multiple audiences, you pay for that same subscriber multiple times. What’s more, there is no option to create automations to move subscribers from one list to another. Supposing you’re an experienced user and you don’t have a problem with this “unique” model, you’ll be able to organize your subscribers using groups, segments, and tags. This taxonomy will undoubtedly confuse most users due to its complexity. Overall, compared to Brevo, things are more complex. Winner: Brevo. The simplicity of its segmentation system as well as the plethora of criteria with which you can group your subscribers makes the tool an efficient solution to handle your email list. Reporting & Analytics A rich, dedicated reporting and analytics dashboard can provide useful insights for marketers and business owners. Without data, users cannot optimize their email marketing campaigns to yield better results. Brevo: You can see the performance of your campaigns in the “Statistics” tab under the “Campaigns” option. As you can see in the image above, the dashboard looks more “simplistic” than the rest of the platform. On the top right corner, you get a summary of your email metrics (total recipients, total opened, etc. ). The platform tracks important metrics like the open and click rate as well as the unsubscription rate. Lower-tier plans only get basic reporting and analytics. To get advanced reporting tools, you need to upgrade to the Business plan (costs significantly more than the Starter). Advanced analytics include heat maps, geolocation tracking, and in-depth open-and-click rates. Mailchimp: Mailchimp has a plethora of reporting features including essential email performance metrics (opens, clicks, bounces, etc. ) and more advanced analytics like geolocation tracking, links clicked, and automation reports. Unlike Brevo, the platform has social and eCommerce reporting capabilities. This is vital for many businesses and a major difference from Brevo. Finally, the audience analytics dashboard of Mailchimp looks more modern. Winner: Mailchimp. The platform offers great reporting and analytics functionality that Brevo offers at a greater price. What’s more, with Brevo you don’t get the much-needed eCommerce and ROI tracking. Forms & Landing Pages Let’s take a look at the lead generation tools offered by the two competitors. Brevo: Starting with the signup forms, Brevo makes form creation a piece of cake. The platform simply asks you to provide a name for your form and you’re taken straight into design. Compared with other similar services, Brevo has a step-by-step sequence that you follow without being redirected to a new page. To modify/customize your form, you drag and drop the elements you want. The main downside is that you don’t get additional form templates. The landing page builder is available for users of the more expensive plans. Users can either start from scratch or utilize a pre-made template (60+ available). The builder is easy to use, while there is also a detailed onboarding process to help beginners. Mailchimp: Mailchimp’s form builder is also straightforward. It lets you craft embedded forms, popups, and signup landing pages. The only “negative” point we noticed is that not all templates are responsive. As for the landing page builder, it has drag-and-drop functionality, thus designing an attractive landing page for your needs is pretty straightforward. Sometimes the builder feels sluggish, which could give users mixed feelings. Additionally, users can add tracking for Facebook Pixel and Google Analytics. Finally, we should mention that you only get 10 landing page templates as a starting point. Winner: We’re inclined to choose Brevo as the winner because our overall experience with its lead generation tools was better. Furthermore, the form builder was a pleasure to work with, and the variety of landing page templates is preferable. Brevo vs Mailchimp: Email Deliverability No matter how good an email marketing software is, it’s essential that your campaigns land in subscribers’ inboxes and not the spam folder. As a result, we need to look at the email deliverability rates of the compared services in order to get a clear idea. Below you can see the overall deliverability rates of popular services in the last 3 rounds of Emailtooltester’s bi-annual tests. Source Winner: Mailchimp wins with flying colors as its overall deliverability is excellent. Brevo’s results need some improvement since they fall under the “poor deliverability” category. Brevo vs Mailchimp: Integrations Integrations enable businesses to connect all their favorite tools and streamline their efforts. Brevo: Brevo offers integrations with various third-party tools ranging from eCommerce platforms and sales CRM tools to lead generation tools and analytics solutions. As of today, Brevo has 67 integrations available with the most notable including WordPress, Shopify, Woocommerce, Salesforce, and Google Analytics. Mailchimp: Mailchimp, on the other hand, has a whopping 330 integrations in its Integrations Directory. Tools you can connect with include CRM tools, social media, eCommerce platforms, and more. For more integrations, you can use Zapier. Winner: Mailchimp takes the win since it offers five times more integrations than Brevo. Brevo vs Mailchimp: Support In this section, we’ll compare the support channels that Brevo and Mailchimp offer. Brevo: Brevo offers email (Starter plan) and phone support (Business plan). Unfortunately, there is no live chat support, which is the most usual support method. The platform also provides a great help center with detailed tutorials and articles that offer solutions for most simple problems. Mailchimp: For Mailchimp, things are slightly different. Free plan users have email support only for 30 days. All paid plan users have access to 24/7 live chat support, with Premium plan users also having phone and priority support. In addition to these, the platform has an in-depth knowledge base and other useful tutorials available. Winner: Even though users notice that Mailchimp’s live chat support isn’t as fast as they expected, it’s still better than email support. So, Mailchimp takes this win. Brevo vs Mailchimp: Pricing Now let’s compare the pricing models of these email marketing services. Brevo: Brevo has 4 different plans including a Free plan that provides just the basics for people dipping their toes into email marketing. All plans have unlimited contacts and the pricing is based on the number of emails that are sent each month. This pricing model is ideal for businesses with large email lists that send few emails per month. There is also the option to purchase email credits which give you a set number of emails to send (no expiration date). To remove Brevo’s branding, users need to pay an extra $12/month. To unlock SMS and WhatsApp campaigns, you also need to pay extra. Mailchimp: Mailchimp’s pricing also consists of four plans. However, its pricing is contact-based, meaning you pay per the number of subscribers you have. Note that Mailchimp has a certain “uniqueness”. You have to pay for unsubscribed contacts and people who haven’t confirmed opt-in. Mailchimp’s free plan used to be very popular among users. Things have now changed and it is heavily restricted, allowing only 500 subscribers and 1,000 monthly email sends. As for the paid plans, they start affordable but prices quickly rise the more the subscriber count increases. Finally, Mailchimp imposes overage fees when users exceed their contact or email send limit. All these make Mailchimp an arguably more expensive solution for email marketing. Winner: We believe that Brevo has to take this win since its pricing remains affordable even though it offers a ton of features. Top Brevo And Mailchimp Alternatives We’ve selected some of the best alternative solutions for you to consider based on the parameters of affordability, scalability, and ease of use. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Easy-to-implement marketing automation Moosend is an all-in one email marketing service with powerful automation options, eCommerce capabilities and a modern drag-and-drop editor that makes campaign creation a breeze. What makes Moosend stand out is its affordable pricing that allows businesses to grow without breaking the bank. The platform is equipped with signup forms and landing pages, while it can also handle your transactional emails. Finally, you get a rich reporting and analytics dashboard which helps you identify patterns in your campaigns and optimize your strategy. 2. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Sell digital products MailerLite is an affordable email marketing solution with an intuitive email builder and easy-to-use marketing automation. The platform has a clean and straightforward UI that’s ideal for both beginner and experienced marketers. Among the notable features of the platform are the multivariate testing, the creation of websites and blogs as well as the ability to sell digital products. Finally, paid plan users enjoy unlimited monthly email campaigns and 24/7 support. 3. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best Feature: Event management tools Constant Contact is another popular choice for email marketing. The software has great email and lead generation capabilities, while you also get SEO tools to optimize your performance. Apart from that, the platform has nice pre-built automation journeys and subject line A/B testing to find the best performing one for your audience. Last but not least, Constant Contact has a marketing CRM and social media marketing functionality. Pricing-wise, it costs around the same as Brevo and Mailchimp. For more similar options, you take a look at these dedicated articles for Brevo alternatives or Mailchimp alternatives. Brevo vs Mailchimp: Final Thoughts Both email marketing platforms have a decent offering that can cover the needs of small and larger businesses. However, based on your needs and what you’ve seen in this comparison, you can select the one that makes more sense for you. We hope that we’ve provided you with all the necessary information to make an informed decision. If you’re still having second thoughts or you want to consider an affordable yet capable service, feel free to create a Moosend account and try the platform’s full functionality. --- ### How To Do Email Marketing For Accountants [2025] > From building targeted lists to optimizing campaigns, discover actionable strategies in our guide to email marketing for accountants. - Published: 2024-01-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-guide-for-accountants/ - Categories: Email Marketing - Levels: Beginner In the highly dynamic world of financial services, certified public accountants (CPAs), accounting firms, and other finance professionals have a lot on their plate. Aside from their daily duties, they also have to focus on client acquisition, retention, and standing out from the competition in an already saturated market. Email marketing is emerging as a solution for building and maintaining strong customer relationships and crafting compelling marketing content. This article will go over the advantages and best practices of email marketing for accountants and how to leverage technology to create an effective email marketing strategy. What Are The Advantages Of Email Marketing For CPAs? Even with the proliferation of mobile devices, social media, video campaigns, and webinars, email remains one of the most efficient digital marketing tools available to accountants. The average email marketing ROI as of 2020 is $36 per $1 spent: This makes it among the most profitable marketing efforts worth investing in. There are plenty of other advantages accountants can look forward to when building and implementing an effective email marketing strategy. Let's see them. Personalized content Email marketing provides a direct and personalized approach to communication. It lets accounting professionals keep their clients informed about various regulatory changes, upcoming deadlines, updates, or promotions. Email marketing software solutions like Moosend and Mailchimp offer a variety of personalization and segmentation features that allow users to tailor content based on customer needs. For example, you can collect customer data through subscription forms, segment your audience, and target each group with specific content. Lead generation and nurturing Targeted email campaigns also help finance and accounting professionals reach out to potential clients more easily. Specialized services, industry insights, and newsletters can attract new leads and inquiries. Email campaigns can also guide and nurture those leads throughout the buyer’s journey. In fact, 46% of marketers consider email marketing an effective tool for lead generation. Moreover, 47% consider it great for lead nurturing. Brand awareness High-quality and consistent email content has the potential to build and maintain your brand image. You can position yourself among the finance and accounting industry leaders by sharing valuable insights, expertise, and success stories. Client retention By providing valuable content, such as regular newsletters and important updates, accounting firms can foster better engagement and client retention. You can also build long-term relationships through email marketing for accountants by keeping yourself top-of-mind with customers. Customer retention is necessary to ensure a thriving business. If you want to find out more about your CR, how to calculate it, and what other metrics you need to monitor, make sure to check our comprehensive guide. Cost-effectiveness Email marketing offers a more cost-efficient method for accounting professionals to interact with their target audience. This is in comparison to more traditional marketing strategies like print or advertising. By taking advantage of these benefits, accounting professionals can improve their client relationships, come in contact with more prospective clients, and establish a reputable presence in the finance sector. Promoting events Accounting professionals can also use email marketing to promote services and events like seminars, webinars, or workshops. These help CPAs and other professionals position themselves as thought leaders. Let’s now look at how to make these benefits into reality. How Email Marketing For Accounting Firms Works When it comes to putting email marketing into action, there are several critical steps that financial and accounting firms should take into account. Let’s see them. 1. Build a quality email list Email lists are repositories for your contact list of people interested in interacting with your business. Knowing how to manage them properly is essential. A high-quality email list acts as the foundation for a successful email marketing campaign. Building an organic contact list from scratch is generally the best way to go. There are various strategies to use to build an email list from scratch. Below, you’ll find three simple ways to begin yours. The first one is lead magnets, such as eBooks, case studies, coupons, templates, worksheets, webinar registrations, etc. These will entice people to sign up to your subscriber list in exchange for free content. Here's an example by The Sales Evangelist: Another great tactic is to use well-timed website pop-ups, usually after the reader spends some time scrolling and interacting with the page. Pop-ups work great in combination with discounts, coupons, or other similar incentives. Lastly, creating high-converting landing pages, complete with a strong headline, attention-grabbing copy, and a complementary background image, has a far better chance of converting visitors than the homepage. How to keep your email list clean If you already have an existing email list or are building one, you should consider cleaning it. Also known as email scrubbing, the process of cleaning your list of email contacts is about removing any outdated addresses, disengaged or spam accounts. Among the main benefits of scrubbing your email list include things like: Improving your Internet Service Provider (ISP) score Higher click-through rates Better lead generation Lower bounce and unsubscribe rates Email list cleaning best practices include things like double opt-in, where the new subscriber has to confirm their subscription. Choosing the right email list management software will help you maintain good hygiene, offering features to organize your lists and keep them clean. Now let's see a few more important email marketing for accountants things you need to keep in mind. Should you buy an email list? There’s also the option of buying an email list, but we’d advise against it. Bought or rented lists are oftentimes more trouble than they’re worth. For starters, these types of lists can get you flagged as spam. Bought or rented lists are also non-compliant with the General Data Protection Regulation (GDPR) and the CAN-SPAM Act of 2013. What’s more, most reputable email service providers (ESPs) won’t even let you send emails to these addresses. And not to mention that these lists won’t generate qualified leads or improve your conversion rates. 2. Segment your audience As mentioned before, email segmentation and personalization also play an important role. You can divide your email list into different groups based on shared characteristics like age, gender, behavior, location, etc. Statistics show that segmented email marketing campaigns see, on average, 100. 95% higher click-through rates and a 760% increase in email revenue. After you segment your subscribers, you can personalize your email content specifically for these email segments with service recommendations, celebrations, or milestones. You can also include the sender's name to be someone they regularly interact with. This is a very useful email marketing for accountants tactic that you need to implement as soon as you start collecting leads for better results. 3. Create compelling content Good quality content helps accounting and CPA firms reach new customers and keep current clients engaged with their email marketing campaigns. While there is no one-size-fits-all approach to email copywriting, you need to include the basic building blocks, such as: subject line body copy call-to-action (CTA) email sign-off When it comes to CPA email content marketing, in particular, you should consider mixing informative insights and practical advice. You can create newsletters in such a way as to highlight tax-saving strategies and best practices while also including industry news, trends, and regulatory updates. For example, here’s a newsletter that guides how accounting clients can stay on top of their taxes. Source A bit further down in that same newsletter, there are also a couple of related industry news and updates the readers might be interested in. Source Also, similar to the example here, you can include a FAQ section addressing common financial queries. Depending on the type of newsletter and what you want to communicate, you can also include: Success stories highlighting your firm’s expertise. Visual elements like infographics provide clarity on complex topics. Invitations to exclusive webinars on relevant topics. Just remember to tailor your content to address specific client segments. Whether it’s small businesses, large organizations, or individual taxpayers, segmentation, email targeting, and personalization show recipients that you understand their unique needs. By delivering educational and relevant content in the form of financial planning tips, you’ll position yourself as a trusted financial advisor. It will help you foster customer loyalty and position yourself as an authoritative source of information. 4. Design a responsive email template When it comes to email newsletter design for accountants, you need to design and implement a responsive template. For starters, a mobile responsive design ensures that clients can view your newsletters correctly on any device. This is particularly essential since the majority of today’s internet users (over 60%) are browsing over mobile devices. Good email marketing service providers like Moosend have extensive email libraries with numerous responsive templates that work equally well on desktop and mobile. Here’s one such email template: Customize it Certified public accountants and other finance professionals should also incorporate consistent branding elements into their email templates. This includes things like brand logos, color schemes, or text fonts. These help reinforce the brand identity and make it easier for customers to recognize. Other email design best practices include things like: clear fonts image alt text contrasting colors inclusive language simple fonts Pro tip: Avoid writing in italics, as it can hinder readability. By embracing accessibility and brand consistency, accounting firms can enhance engagement and deliver a professional and user-friendly experience. 5. Test and optimize By its very nature, effective email marketing is an iterative process. It’s not a set-and-forget activity. Regular testing and optimizing email campaigns are key to achieving success and fulfilling your content marketing goals. These practices ensure that accounting professionals always deliver the right type of content capable of resonating with their intended audience. A/B testing is an effective methodology for experimenting with different email elements such as subject lines, sender names, CTAs, content, send times, or design. You should pick a small sample among your subscribers as a test group. Divide it into two and send different email versions to each group. You’ll then analyze the different key metrics, such as click-through or open rates, to determine which version (A or B) performs better based on those metrics. Make sure to only change one thing at a time (i. e. subject line, CTA, content, sender name, etc. ) and keep the rest of the email the same in each of the two versions. This ensures you’re testing for a single variable at a time. Source It’s generally good practice to start experimenting with subject lines and see what prompts your audience to open your emails more often. The next step would be to determine the content lengths and messaging tone to determine the engagement level. With enough trial and error, you’ll be able to refine and optimize your email templates to suit your client preferences. With email marketing tools like Moosend, you can streamline your A/B testing process. The continuous iteration of the testing and optimization process will help you improve your client communications and ensure that it will remain customer-focused. 6. Deploy your campaigns When you’re ready to deploy your email marketing campaign for your accounting services, you should consider the following steps. First of all, it’s a good idea to schedule your email to align with your clients’ peak engagement times. Depending on the exact type of your email campaign, this could include certain times of day or the week. You can also schedule your email campaign around certain events like during tax season or when tax regulation changes take place. Moreover, creating an email marketing calendar can help you master the art of scheduling. If you want to know how to create and organize yours, make sure you check out our email marketing calendar guide. 7. Track your performance Most professional email marketing platforms include tracking tools that let you monitor key email metrics and KPIs. Keep a close eye on metrics such as open rates, click-through rates, conversions, and unsubscribe rates, as these will help you gauge the overall effectiveness of your email marketing campaigns. Open rates: Measures how many customers opened your emails. It’s a good indicator of the effectiveness of the subject line. Aim to around 20% or higher open rate. Anything lower than 16% indicates an unappealing subject line or irrelevant topic. Click-through rate (CTR): Shows how many people are clicking on your email links. They highlight the effectiveness of your email copy and how well it directs readers to the CTA. A good CTR is between 2-5%. Conversion rate (CR): Indicates the number of people who’ve taken a desired action, such as subscribing to an event or webinar, purchasing your services, etc. A typical conversion rate is anywhere between 1-5%. Anything above 10% is excellent. Bounce rate: Shows how many of your subscribers didn’t receive the campaign. This can happen for a variety of reasons, such as wrong email address, spam complaints, a full inbox, flagged email content, etc. You should aim to have a bounce rate of 2% or lower. Unsubscribe rate: Indicates the total number of contacts who’ve unsubscribed from your email list. On average, the unsubscribe rate is around 0. 2% but can be as high as 2% without being too much of an issue. Personalization and segmentation are effective ways to keep this metric at a minimum. These email marketing metrics can help accounting and finance professionals adjust their strategies based on actionable data insights. Let’s now look at some best practices when it comes to email campaigns for CPA firms Email Marketing For Accountants Best Practices There are several actionable best practices to keep in mind when it comes to certified public accounting firms and other finance professionals and their email marketing campaigns. Regulatory compliance: Accounting firms need to adhere to strict data protection regulations such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA). Inform and educate: Informative content that provides value to the reader will tend to position the sender in a position of authority on the subject matter. Useful tax tips, industry insights, or regulatory updates relevant to the email contact segment will help nurture long-term client relationships. Email frequency and consistency: There needs to be some consistency in terms of how frequently CPAs send emails to their contact list. Too many emails can overwhelm contacts and push them to unsubscribe. Too few, and CPA firms risk no longer being top-of-mind. Clear and concise CTAs: Calls-to-action guide the clients on the next steps. This can be in the form of accessing valuable resources, scheduling a consultation, subscribing to a webinar, etc. If the CTA is too vague or longwinded, the conversion rate will likely suffer. Mobile-friendliness: Accounting emails should also be mobile-friendly and responsive so that readers can easily access them from every device. A good mobile experience enhances both engagement and accessibility. By implementing these best practices, CPA firms can create and deploy effective email campaigns able to foster engagement, boost conversion and other relevant metrics, and maintain industry standards. So, what type of digital tool should accounting organizations use to streamline and optimize their email marketing campaigns? What Is the Best Email Marketing Software for Accountants? Email marketing software solutions like Moosend are chock-full of features and functionalities that can help CPAs and other financial professionals boost their email campaigns. These include features such as: Segmentation capabilities: These allow for a high degree of personalization based on various factors like client profile, needs, and previous engagement. Responsive design templates: Moosend provides you with an email template library that is optimized for multiple devices including desktop and mobile. This ensures that your readers can access your emails no matter when or where they are. A/B testing capabilities: These will allow you to experiment with different email elements and see what best resonates with your target audience. The iterative nature of this process will help improve the overall email campaign effectiveness. Analytics and Reporting: Moosend also includes comprehensive analytics and reporting tools able to provide insights into key metrics like open rates, conversions, click-throughs, or unsubscribers. These help drive better and more informed decision-making for your future campaigns. Although Moosend includes even more features, these four should be an absolute must for any tool you decide to use for your email marketing efforts. Email Marketing For Accountants Made Easy In the highly dynamic and competitive landscape of accounting, email marketing is an indispensable tool. It helps nurture client relationships, deliver relevant and valuable information, and showcases your expertise. As a financial professional, you can leverage email marketing for better client engagement and business growth. Try out Moosend and its many features and functionalities for free to see how it can help you with your email marketing strategy. --- ### 200+ Valentine’s Day Email Subject Lines Customers Love > Get inspired by 200+ effective Valentine's Day email subject lines from well-known brands. Optimization tips included! - Published: 2024-01-16 - Modified: 2025-01-13 - URL: https://moosend.com/blog/valentines-day-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Valentine’s Day is huge for online retailers and eCommerce businesses. People have a clear shopping intent (to make their loved ones happy), which is an excellent opportunity for brands. To capitalize on it, most of them create Valentine's Day campaigns to generate more sales. Want to ensure that your V-Day email campaigns will outstand the inbox competition? Here are some of the best Valentine’s Day email subject lines and prime campaign examples to prepare for the season of love. Best Valentine's Day Email Subject Lines To make it easier for you to build a Valentine's Day email campaign, we've gathered all subject lines in one place. Copy this doc, pick the one that matches your brand, and woo your audience. How to celebrate your first Valentine's Day as parents Nothing like fresh flowers on Valentine's Day FREE makeup consultation — exclusively for Valentine’s Day! Crush on these 14 days of love with BTS I love you. I know! Get ready for Valentine's Day! Roses are red, violets are blue, we took up to 75% off everything for you Sweet ways to celebrate Valentine’s Day Celebrating All Kinds Of Love Valentine’s Day Is Wednesday Staff share unique denim love stories Valentine’s Day Gift Ideas SALE! Show Your Skin Some Love Show your affection with fresh floral Happy Valentine’s Day from Snoopy Love at first Slurp. Here’s why heart-shaped foods taste better... Exclusive Valentine's Day Gift Card Offer In Love IRL COUPON INSIDE! ! 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A GIFT for you... Fall in Love with Art 14% off is better than roses celebrate Valentine's Day with these fun freebies! Have you seen our sweet Valentine's Day deal? Our GIFT for Valentine's Day Did You Forget It’s Valentine’s Day Shop the Valentine's Day Sale! Love at first sip Do These Make You Thorny? Our Valentine’s Shop Is Open A whole month of love... are you ready? V is for Valentine (plus VERY special offers) You are loved Treat yourself to 20% off 14% off exclusively today on Valentine’s Day FREE V-Day gifts! XOXO. Can't find the right words? Singles Appreciation Day! Individual Eye Brushes - $10 and Under! Last Chance for 25% off V-Day Find the perfect last-minute gift It's (officially) the last minute... Last chance to get the perfect gift for Day. It’s not too late ⌛ Valentine’s Day Sale ends soon There's Still Time, Make A little Valentine's Magic Last-minute Valentine’s Gifts? We got you covered. Last Chance to Get Your Valentine’s Day Gifts On Time LAST CHANCE: Unbeatable Valentine’s Deals 20% Off Last-Minute Valentine’s Gifts! Cupid’s Last Call – Don’t Forget Your Valentine! Get These Valentine’s Day Deals Before Time Runs Out V-day Sale ends in 4 hours. But our love won't! Last Chance for V-Day Gifts! NOW Or NEVER‼ 50% Off EVERYTHING Final Hrs‼ LAST Chance! FREE gift set + Up to 30% Off FINAL HOURS of our Love Your Skin Sale! You’re running out of Valen-TIME LAST DAY! Express Your V-Day Mood w/25% Off Sitewide FINAL HOURS of our Love Your Skin Sale! 4 HRS LEFT‼50% Off EVERYTHING‼ Valentine's Day is over, but we still have love to spread! LAST CHANCE! Our Entire Site is 20% Off - Our Valentine's Day Gift to You Valentine’s Day deals don’t end! Keep spreading the love with these sweet deals! 50% OFF ON EVERYTHING EXTENDED The One And Only Beauty Elixir A Valentine’s gift that loves back 25% off V-Day collection (last chance! ) We're in love A Valentine's Day Treat—Up to 40% Off Breaking Up with Gratitude LAST DAY to Level up! Your Discount Is Expiring... We Got You Something Sweet! All the single emails, all the single emails Just For You: $10 Gift How Much Do We Love You? We Put Our Entire Site on Sale: 22% Off! FINAL HOURS! 2FOR1 for VALENTINE’S DAY You've got the subject lines, now it's time to start crafting your emails. Dive into one of the best email marketing services and get first-hand experience of how your audience responds to your Valentine's Day offers. For example, try out Moosend, use one of the ready-made seasonal templates, and deliver your campaigns to your subscribers' inboxes in just a few clicks. Try it today! How to Nail Your Valentine’s Day Email Subject Lines It may be just a line, but doing it right could mean better open rates and more conversions for your Valentine’s Day email campaigns. Here are a few tips to keep in mind for your Valentine's Day email marketing subject lines: Add an incentive in your subject line (e. g. , a free gift). Employ captivating language to make recipients eager to read your email. Use emojis to attract attention and elicit an emotional connection. Leverage segmentation and personalization to increase your open rate. Add a sense of urgency to create a FOMO feeling. You can easily achieve this by adding countdown timers to your emails. Test and optimize your subject lines with a subject line tester. Use A/B testing to find the winning variation in terms of open rate. Now that you know how to craft the perfect subject lines for your love campaigns, you can start working on your email design. You can easily grab a beautiful email template and customize it for your brand in a few minutes to build the ultimate holiday email. Best Valentine’s Day Subject Line Examples Explained Need more insights? Discover how big brands conveyed their message straight from the subject line: 1. Timberland Subject Line: Celebrating All Kinds Of Love Why it works: The effectiveness of this subject line lies in its strong message. It sends the positive message of diversity and self-love, inviting the reader to open the email to find out more. The use of emojis makes the subject line more eye-catching and helps it stand out inside the mailbox. 2. Home Chef Subject Line: Love at first bite Why it works: Wordplays and smart puns are always a good way to impress readers. The Valentine’s Day celebration is an occasion that calls for smart usage of words. Similar wordplays can be used by other industries/brands. Some potential examples include “Love at first... slurp/bloom/swipe/sight/sip. ” 3. Misty’s Florist Subject Line: Act now and save $15 on your Valentine's Day Order Why it works: Another good way to motivate people to open your emails is by leveraging urgency. Consumers are known to act when the fear of missing out (FOMO) is triggered. Moreover, readers immediately see the value of the offer in the subject line (i. e. , $15 off their order). 4. GUESS Subject Line: Your Valentine’s Day Gift Guide + A Special Gift For You Why it works: This email example from GUESS has a standard subject line for a Valentine’s Day gift guide, but with a twist. A gift for readers themselves! What better way to show your love than giving a freebie to your audience. This is a strong motive for subscribers, as they are also getting a “gift” while shopping for their loved ones. 5. MAC Cosmetics Subject Line: In the mood for love? Crush on these products Why it works: MAC uses clever wording to deliver a unique subject line that prepares consumers for their Valentine’s Day purchases. The emoji at the beginning of the subject line is an elegant indication of the special occasion, while the subject line itself could be the main catchphrase of a social media campaign. This way, the brand could achieve messaging consistency and deliver a seamless experience across all digital marketing channels. 6. Sigma Subject Line: John, HAPPY VALENTINE'S DAY! Why it works: Here's a personalized subject line from Sigma. Adding the subscriber’s name increases trust and establishes a personal connection. What’s more, the brand uses capital letters. While this strategy might sometimes feel spammy or hurt your deliverability, this is a great instance to leverage it to your advantage and make your subject line stand out. 7. MeUndies Subject Line: Last Chance for 25% off V-Day Why it works: MeUndies prefers directness in their subject lines. Specifically, readers immediately understand that it’s the final call for the company’s generous 25% off their products. This email could be the final stage of a drip campaign to get subscribers to purchase a last-minute Valentine’s Day gift for their loved ones. 8. Satya Subject Line: Valentine’s Day is over, but we still have love to spread! Why it works: Satya wants to let its subscribers know that despite the “official” end of Valentine’s season, they can still show extra love to their closest friends and family. At the same time, they can support workers at extended-care facilities. Valentine's Day Email Subject Lines To Fall In Love With Subject lines are vital to achieving love at first sight and boosting the open rates of your email marketing campaigns. Without an engaging email subject line, your campaigns won’t be among the few your audience will click on. If you want to upgrade your Valentine's Day email marketing strategy, sign up for a Moosend account and leverage our AI assistant and A/B testing options to make them fall for you. --- ### Top 12 CRM Email Marketing Software Solutions [2025] > Explore the top CRM email marketing solutions to streamline your campaigns and enhance customer engagement with personalized messaging. - Published: 2024-01-15 - Modified: 2025-04-28 - URL: https://moosend.com/blog/crm-email-marketing/ - Categories: Email Marketing, Software - Levels: Beginner Many business owners, marketing managers, and digital specialists find email marketing campaign management pretty difficult, and for good reason. Fortunately, there are CRM email marketing software solutions out there that can streamline processes, enable data-driven decision-making, and facilitate results. We’ll be exploring some of the best such platforms, including Moosend, HubSpot, ActiveCampaign, Brevo, and more. Disclaimer: The information below is accurate as of April 2025. What is CRM Email Marketing? CRM email marketing is the use of Customer Relationship Management (CRM) tools to create more personalized, targeted, and effective email marketing campaigns. By tapping into customer data like purchase history, behavior, preferences, and interactions, businesses can tailor their emails to speak directly to the needs and interests of each individual. The core goal? To stay top of mind with customers and prospects by delivering timely, relevant messages that build trust, drive engagement, and encourage repeat business. Best CRM Email Marketing Software: Comparison Table (With Features & Pricing) Let’s review the different CRM email marketing tools we’ll cover in this article. Key Features Pricing Free plan/trial HubSpot CRM In-depth email health reporting $20/month Yes Moosend Advanced segmentation capabilities $9/month 30-day free trial Zoho CRM Email template feature $20/month 15-day trial ActiveCampaign Automated email marketing workflows $59/month 14-day trial Brevo SMS and WhatsApp campaigns $9/month Yes Salesforce High-level analytics $25/month 30-day trial Pipedrive Email segmentation $24/month 14-day trial Insightly In-depth reports and dashboards $29/month Yes Keap Automated workflows $299/month 14-day trial Copper Built to work seamlessly with G Suite tools $12/month 14-day trial EngageBay Email campaign scheduling $14. 99/month Yes Nutshell Personalized lead nurturing and drip campaign features $19/month 14-day trial Below, you’ll learn more about their key features, pros and cons as well as their pricing options. For now, let’s examine the use cases in which each of these tools excels. Best Email Marketing Software With CRM Features By Use Case Although many of these email marketing CRM tools have features and capabilities in common, they tend to perform better in certain areas than others. Here’s a quick breakdown based on their use case: HubSpot CRM — Best for lead management via its CRM. Moosend — Best affordable solution with marketing CRM. Zoho CRM — Best for medium-sized businesses. ActiveCampaign — Best for advanced analytics and reporting capabilities Brevo — Best for its email and SMS marketing campaigns. Salesforce — Best for large teams looking for robust analytics capabilities. Pipedrive — Best for small and mid-sized teams wanting a sales-focused CRM. Insightly — Best for teams that want to optimize their emails with A/B testing. Keap — Best for automating many email marketing processes. Copper — Best for small businesses that use Google Workspace. EngageBay — Best for lead nurturing and manual task automation. Nutshell— Best for small businesses that want personalized email drip campaigns. Now, let's explore each solution in more detail. 1. HubSpot CRM Pricing: Paid plans start at $20/month, free plan Best feature: Email health reporting HubSpot is a well-known customer relationship management software that includes a multitude of marketing tools. It combines email and marketing automation to provide clear insights into your marketing efforts. HubSpot has plenty of optimization features that perfectly complement its easily customizable templates and seamless drag-and-drop email editor. You can create personalized emails for specific segments or publish content on your website and send updates to email subscribers. You can also track customer experience throughout the entire customer journey. It lets you create detailed email campaigns tailored to each contact’s individual needs based on existing CRM data. The platform also includes if/then logic in its automated emails. That means each email recipient gets a personalized message based on their direct interaction with your brand. HubSpot CRM includes an embedded A/B testing feature and a gallery of customizable goal-based email templates. You can send bulk personalized emails based on list segmentation, lifecycle stage, and other relevant customer data. The platform also lets you send test emails and preview different formats. This CRM email marketing software can help both your marketing and sales teams with email marketing campaign management, contact management, reporting, and more. HubSpot CRM features A/B testing Customizable goal-based email templates Bulk personalized email sending Data analytics and reporting dashboard Contact deal and task management Email tracking and engagement notifications Pros You can build end-to-end sales funnels Generous free plan for businesses on a tight budget Cons Signup forms are on the basic side Email deliverability isn't great Hubspot CRM pricing The tool has a great free plan that includes ad management, reply tracking, 1 automated action, and access to the CRM. You can send up to 2,000 emails per calendar month and store up to one million contacts. For more robust features and functionalities, you’ll need to upgrade to a paid plan starting at $20/month (Starter plan). 2. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Advanced segmentation capabilities Moosend is an all-in-one marketing automation and email marketing tool. It helps businesses of all sizes create, send, and analyze their email campaigns. The platform includes a wide range of advanced features to streamline email marketing processes with a minimal learning curve. Although Moosend is not a dedicated CRM platform, it includes several CRM tools, such as audience management and user onboarding. It also integrates with popular CRM software such as Salesforce, HubSpot, Microsoft Dynamics CRM, and Pipedrive. The platform has a user-friendly drag-and-drop email editor and a seamless user interface. As such, you can create professional email newsletters in minutes. You can also choose from over 130 pre-made email templates to use as is or customize to your liking. Moosend lets you test and preview your email campaigns on various digital devices to ensure they are flawless by the time they reach your contact list. It also makes email marketing automation a breeze through a wide range of functionalities, including email list segmentation, and/or expressions, multiple triggers, path merging, etc. You also get website tracking to collect customer data for your segmentation and automation sequences. Moosend has a 98% sender reputation thanks to its spam and delivery test feature. Lastly, the platform includes robust analytics capabilities that help you further optimize your marketing strategy and campaigns. Moosend features Drag-and-drop email editor Email list segmentation tools Pre-built customer journeys Subscription forms Real-time analytics to track click-through rates and other metrics Third-party integrations with popular marketing apps and CRMs 24/5 customer support Pros Budget-friendly tool with a generous feature set Intuitive visual automation builder to create multi-step email sequences Cons Not ideal if you want deep sales pipeline management or complex deal tracking Limited third-party integrations compared to other competitors Moosend pricing The platform's paid plans start at $9/month and provide access to the workflow builder, signup forms and landing pages, and the SMTP server. The Moosend+ plan allows you to add advanced features like transactional emails, audience discovery, an account manager, and more. You can also opt for a free 30-day trial for up to 1,000 subscribers and unlimited emails. Try for free! 3. Zoho CRM Pricing: Paid plans start at $20/user/month, 15-day trial Best feature: Email template feature Zoho CRM is an email marketing CRM with lead management, workflow, and sales automation capabilities. As a sales CRM, its automation features make it easy to move potential customers through the sales pipeline. You can use Zoho at the top of the sales funnel to capture and score new leads. Once through, you can set up automated lead nurturing emails and track progress at every stage of the customer journey. Its analytics capabilities make it easy to track lead engagements and optimize sales and marketing processes. Each sales rep gets their own set of analytics to determine and oversee any areas of improvement. The platform includes an extensive email template feature with an easy drag-and-drop feature, so your sales reps don’t have to redo the same emails every time. You can also include bulk email campaigns by integrating the CRM with Zoho Campaigns. Moreover, you can gain access to Zoho’s AI-powered assistant. It can help you gather customer data such as email open rates, answered calls, and website visits. The intelligent assistant then suggests the best times to contact these leads. The tool integrates with numerous third-party software, including Slack, Dropbox, Zendesk, Zoom, GoTo Meeting, Trello, Mailchimp, and QuickBooks. Zoho CRM features Email templates Drag-and-drop editor Email sentiment analysis Robust analytics and reporting features Email segmentation Auto-responders Bulk email campaign capabilities Pros You can easily customize how Zoho CRM displays your CRM record data Variety of pre-defined reports Cons Steep learning curve, especially for small teams or non-technical users Inconsistent UI across products (e. g. , Zoho CRM vs. Zoho Campaigns) leading to a disjointed user experience Zoho CRM pricing This CRM tool has four pricing plans starting at $20 per user per month. Each plan has a 15-day free trial, so you can experiment with different features and functionalities. 4. ActiveCampaign Pricing: Paid plans start at $29/month, 14-day free trial Best feature: Automated email marketing workflows ActiveCampaign is a marketing automation tool with enhanced CRM functionality. It’s designed to prioritize marketing automation above all else, focusing on things like building email newsletters, message scheduling, reporting, and fully automated email sequences. ActiveCampaign includes an email editor with highly customizable templates. You have numerous customization options for email marketing campaigns and CTAs. The tool also has a huge template library and good email list segmentation features. Moreover, you can A/B test your newsletters and other email offerings. You can also set up behavior-triggered email sequences like post-purchase follow-ups or abandoned cart notifications through the tool’s visual builder. ActiveCampaign’s lead scoring feature lets you rank your contacts based on email and website interactions. This makes it ideal for lead nurturing and drip campaigns. This CRM email marketing tool lets you track sales funnel and team member performance, update deal statuses in real time, and automatically assign tasks to sales reps. It also sends automated follow-up notifications and shows how likely you are to close each deal. Lastly, it also integrates numerous third-party applications from accounting, lead management, e-commerce, or social media like Thinkific, Pipedrive, Facebook, Shopify, Zapier, and Google Analytics. ActiveCampaign features Email editor with highly customizable templates Behavior-triggered email sequences Lead scoring Automated deal updates Sales rep performance tracking Transactional emails Pros Wide variety of triggers and actions for building complex automation journeys Win probability for open deals (helpful for deciding which deals to focus on) Cons Integration with Salesforce and Microsoft Dynamics only in the top-tier plan CRM reports could be more customizable Expensive solution ActiveCampaign pricing The platform's pricing starts at $29 per month. For CRM email marketing, you need the Plus plan ($59/month), which allows you to purchase the Enhanced CRM as an add-on. This add-on starts at $49/month (billed monthly). There’s also a 14-day free trial and different plans for marketing and sales teams. 5. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best feature: SMS & WhatsApp campaigns Brevo is a comprehensive email marketing platform with SMS marketing capabilities. It comes with an easy-to-use drag-and-drop email editor and advanced marketing automation features designed to optimize processes. For example, you can use Brevo to automatically segment contacts based on various attributes, such as behavior, interactions, or interests. You can also include automated workflows in the form of welcome email series and abandoned carts, as well as use a variety of transactional email templates. To access Brevo's CRM capabilities, you need to use the separate (and free) Sales CRM app. With this, you can personalize your deal pipelines to reflect your sales cycle based on preferred deal stages, create customizable signup forms, and automate tasks for unlimited contacts. Other notable functionalities include the landing page creator, Facebook ads, and live chat feature. Brevo features SMS marketing capabilities Deal pipelines Automated workflows Landing page creator Facebook ads Signup forms Pros Generous free plan (store and segment unlimited contacts) Solid email automation with multiple entry points and if/else conditions Cons Landing pages are available only on more expensive plans Advanced reporting comes at a premium price Brevo pricing This CRM email marketing tool offers four pricing plans. The Starter plan begins at $9/month and provides access to basic features like transactional emails, a drag-and-drop editor, and email templates. There is also a free plan limited to 300 emails per day. 6. Salesforce Pricing: Paid plans start at $25/month, 30-day trial Best feature: High-level analytics Salesforce is a well-known enterprise CRM solution with email marking functions and a focus on boosting contact engagement. This CRM email marketing tool leverages AI to optimize your marketing efforts and offers a holistic view across all customer data. Salesforce excels in personalization. You can run personalized loyalty programs to boost customer loyalty and retention and generate personalized content to enhance the buyer's journey. And you get access to powerful analytics capabilities that generate real-time insights into the overall performance of your email marketing campaigns. Additionally, Salesforce lets you segment your contacts based on various factors, such as interests, behaviors, locations, etc. , to improve effectiveness even further. It should also go without saying that the platform automates many manual and time-consuming tasks, saving you time and resources and boosting productivity. Thanks to its many features, you can personalize your interactions with contacts and potential customers, enhancing their experience throughout the entire buyer journey. Salesforce features Personalized loyalty programs Powerful analytics capabilities Contact segmentation Personalized content generation Workflow automation Pros It offers enterprise-level email automation that aligns with CRM data. It has an extensive marketplace for third-party apps and add-ons. Designed for fast implementation with guided onboarding (unlike traditional Salesforce products) Cons Lacks advanced features like A/B testing, multi-step automation flows, and detailed segmentation. Costs rise quickly when adding more users, contacts or integrating with Salesforce's ecosystem Salesforce pricing This software has a small business package that includes email marketing and analytics tools, as well as out-of-the-box sales processes. This Starter Suite starts at $25/user/month. You also get a 30-day free trial to test out its capabilities. The platform also offers more expensive packages that include advanced features like email personalization, A/B/n testing, product recommendations, lead nurturing and scoring, and more. They start at $1,250/month. 7. Pipedrive Pricing: Paid plans start at $24/month,14-day trial Best feature: Email segmentation Pipedrive is a powerful sales-oriented CRM platform with email marketing capabilities. It can help you plan your sales campaigns by building and fostering better customer relationships, as well as monitor your sales performance, generate reports, and predict future sales. The CRM software system can also automate many repetitive workflow tasks to boost productivity and enhance efficiency. You can also segment your email contact list to ensure your emails reach the right people. The platform also lets you view all past email communications inside your contact profiles. Pipedrive doesn’t have branding capabilities, and you can’t use dates as triggers for email sequences. Nevertheless, it does provide great insights through its built-in email analytics features. Campaigns by Pipedrive integrates well with the main CRM, as well as over 250 other third-party apps in terms of lead generation, scheduling, landing page builders, email marketing tools, and more. Pipedrive features Email drag-and-drop builder Email contact list segmentation Built-in email analytics features Two-way email sync Customizable email templates and signatures Activity reminder notifications Pros Send campaigns directly from within the CRM (with Campaigns add-on) Lead segmentation based on pipeline data Cons Limited marketing automation Email marketing is an optional paid add-on Templates are geared toward simple, transactional emails rather than content-driven campaigns Pipedrive pricing Paid plans start at $24/user/month with the Essential plan. However, this plan doesn’t include most email marketing features. Each pricing plan has a 14-day free trial to fully experience its features and functionalities. 8. Insightly Pricing: Paid plans start at $29/month, free plan Best feature: In-depth reports and dashboards Insightly is another renowned CRM with strong lead and customer management capabilities. It helps you build and maintain long-lasting relationships with customers. Among the ways it does this is through its email automation capabilities. Insightly provides its users with an email template feature to save sales teams time when crafting engaging emails that convert. You also get access to real-time analytics capabilities for all your marketing campaigns and the ability to send emails in bulk. The platform integrates with many third-party tools, such as Gmail, Zapier, Outlook, and Mailchimp, and provides a sizable number of native email tool features. Insightly features Newsletter, transactional, or promotional emails Built-in templates Landing page designer Embed forms A/B testing feature In-depth dashboards and reports Pros Built-in project management tools Strong Gmail and Outlook integrations Cons Email design and reporting capabilities are limited User interface can feel a bit dated Insightly pricing The platform offers different pricing options based on your needs. The CRM option starts at $29/user/month, while the Marketing option starts at $99/month (billed annually). Alternatively, you can opt for the Insightly All-in-One option, with pricing starting at $349 per month (billed annually). 9. Keap Pricing: Paid plans start at $299/month, 14-day trial Best feature: Automated workflows Keap (formerly Infusionsoft) is a comprehensive CRM software system with email, landing page, and SMS features, and a strong emphasis on automation. Keap lets you capture and convert hot leads by creating personalized funnels, and email segments, as well as automating your email marketing campaigns. You can also create powerful follow-up emails by using the tool’s customizable email templates. Most importantly, however, it centralizes all of your customer data on a single easy-to-use dashboard. You can use Keap to embed lead capture forms, which helps you build more customized email lists. It also lets you create personalized workflows to automatically send emails and SMSs based on factors like user behavior. The platform offers robust analytics and reporting capabilities for lead gen, sales, marketing, and revenue generation. As mentioned, this CRM email marketing tool places a strong emphasis on automation. You can create drip email campaigns as well as set reminders and follow-ups automatically. Keap features Embed lead capture forms Contact list segmentation Built-in customizable email templates Robust analytics and reporting capabilities Pros Easy lead scoring and segmentation All-in-one sales and marketing automation Cons Expensive solution (potentially unsuitable for startups or small teams) Learning curve, especially for non-marketers Keap pricing The software offers a single paid plan starting at $299 per month and a 14-day free trial period. 10. Copper Pricing: Paid plans start at $12/month, 14-day trial Best feature: Integration with G Suite Copper is a CRM that has a special working relationship with Google products like Google Docs, Google Calendar, Gmail, etc. If you’re not using G Suite tools and platforms, then Copper may not be the email marketing CRM for you. That said, if you’re familiar with Gmail, learning to navigate Copper will be a breeze. Its CRM works predominantly within Gmail, making it easy to manage your contacts directly from there. However, the tool's email marketing capabilities are pretty limited. You can still build templates, send emails through Gmail, and automate a few responses. To get more capabilities in this area, you can integrate Copper with several email marketing tools like Mailchimp, Outfunnel, ActiveCampaign, or Mailmeteor. Copper features Customizable email templates Email sequences Contact data synchronization Third-party integrations Pros Automatic contact enrichment Built-in email templates and tracking enabling personalized outreach campaigns Cons Limited email marketing functionality Not ideal outside the Google ecosystem Copper pricing This tool offers four pricing options starting at $12 per month. All plans include around-the-clock support, unlimited emails, and one-on-one coaching. You also get a 14-day free trial to test the system before committing. 11. EngageBay Pricing: Paid plans start at $14. 99/user/month, free plan Best feature: Email campaign scheduling EngageBay is another comprehensive business tool with CRM, marketing automation, live chat, and helpdesk functionalities. This CRM tool comes with features like email templates, targeted marketing automated data entries, and pipeline visualization. You can also get access to sales automation, custom reporting, and contact management. You can automate workflows, tasks, and emails, as well as lead generation and nurturing activities. Lastly, it also includes predictive lead scoring, a drag-and-drop email builder, and contact segmentation. EngageBay features Built-in landing pages Advanced customer segmentation features A/B testing Multi-step visual automation builder Pros Wide range of filters to create targeted segments Clean, easy-to-use interface Cons It gets expensive to unlock marketing automation Limited third-party integrations that might limit flexibility EngageBay pricing This platform offers four paid options and a free plan for up to 250 contacts and 1,000 emails. The All-in-One paid option starts at $14. 99 per user per month (billed annually). 12. Nutshell Pricing: Paid plans start at $19/month, 14-day trial Best feature: Personalized lead nurturing Nutshell is an all-in-one CRM and email marketing solution that lets you manage and optimize your email marketing campaigns. It’s a great CRM tool to use for personalizing email drip campaigns and to drive contact engagement. This customer relationship management software also makes it easy to track performance and keeps all team members informed of relevant conversations. Nutshell features Built-in email templates to save time Custom filters and fields Email analytics features Pros Powerful sales automation with the help of AI Integrated email marketing tools to send campaigns from the CRM Cons Limited customization options in the UI and dashboard layouts Learning curve for advanced features Nutshell pricing With this CRM tool, you get four pricing plans starting at $19 per user per month. You also get a 14-day free trial to test its many email marketing features and functionalities. What To Look For in CRM Email Marketing Software? Hopefully, this list of CRM and email marketing software systems gave you a general idea of what you can expect from such platforms. Try not to rush choosing a system, especially given the many options available. We suggest you take your time, make a list of all the features you need, and try out some of these tools before making a definitive decision. Here's a list of what to look for when choosing an email marketing tool with CRM capabilities. Automation capabilities: Choose a system that’s able to streamline and automate many time-consuming tasks. Personalization: Focus on platforms that have robust email personalization options, where you can use the CRM customer data to tailor your email content to each segment. Analytics and reporting: Use the power of reporting and analytics to measure the performance and ROI of your email campaigns. Ease of use: Another important aspect is in terms of the tool’s user-friendliness. Hopefully, its learning curve won’t be too steep and your team can pick it up with little effort. Scalability: Also take into consideration how well the tool will scale alongside your needs as the business grows. Make sure it’s a long-term solution and not a temporary fix. Compliance and security: CRM solutions need to adhere to all data protection regulations and have robust security features that can protect sensitive customer data. Customer support: You want to have a skilled team of professionals ready and able to help you with any issues that you may experience along the way. Don’t hesitate to ask the vendor any questions you might have about their product and feel free to check out verified customer reviews to see what others had to say about these tools. Sites like G2. com and Capterra can offer useful insights. Looking for Email Marketing Software with CRM Tools? If you’re just getting started on your CRM and email marketing journey, use this guide to help you make an informed decision. If you want to get started right away, sign up with Moosend for free. Give the platform a try and see whether it fits your email marketing and CRM needs. Frequently Asked Questions Here are some common questions and their answers. 1. What is a CRM? A CRM, or Customer Relationship Management system, is a tool that helps businesses manage interactions with their customers and leads. It stores valuable data like contact details, purchase history, support tickets, email engagement, and more in one place. The primary goal of a CRM is to foster stronger relationships by tracking every interaction throughout the customer journey. 2. What are the advantages of CRM email marketing? CRM email marketing gives you the best of both worlds; personalization at scale and data-driven strategy. By combining your CRM data with email marketing, you can send smarter campaigns that actually convert. Key benefits include: Personalized messaging Improved segmentation Automated workflows (based on actions like sign-ups, purchases, or inactivity) Better timing (send emails at the right time thanks to behavioral and predictive data) --- ### Kit vs Mailchimp: The Ultimate Comparison [2025] > If you're looking for an in-depth Kit vs Mailchimp comparison, you're at the right place. Learn more inside! - Published: 2024-01-12 - Modified: 2025-04-10 - URL: https://moosend.com/blog/convertkit-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner A popular email marketing battle is none other than Kit vs Mailchimp! Both services have their loyal audiences, but it’s really difficult to decide between the two unless you dig deep into specifics. With this detailed comparison, we aim to help you make an informed decision about which email service will best suit your business! Kit vs Mailchimp: Feature Comparison Here’s a brief feature comparison of the two services. Kit Mailchimp Free plan Yes Yes (limited) Pricing $29/month (1,000 contacts) $26. 50/month (1,500 contacts) Best for eCommerce, Bloggers, Creators, Online coaches, Marketers eCommerce, Publishers, Enterprises Email tools Email designer, pre-made templates, forms, landing pages Email builder, pre-made templates, signup forms, landing pages, content studio CRM No Built-in CRM, Audience management Marketing automation Visual builder, pre-built workflows, multi-trigger automation Pre-made automated workflows, retargeting, product recommendations Unique features Sell digital products & subscriptions, newsletter referral system Multivariate testing, AI content generation Reporting & Analytics Basic metrics (open and click rate, clicks, unsubscribes), user engagement trends, purchases Essential metrics (opens, clicks, industry average open rates, bounces) Deliverability 87% 91% Integrations 123 330 Customer support Knowledge base, Creator community, email and live chat support Knowledge base, email support, chat, phone support Setup & Ease of Use Both email marketing platforms claim to be easy to use, so we had to put this to the test! Kit: Kit has a clean and straightforward user interface that enables users to navigate the platform with ease. Even complete beginners will understand where to find forms and landing pages and where the selling of digital products option is. The only difference with other email marketing platforms is that Kit calls email campaigns “broadcasts. ” As for the setup process, Kit asks you to define your current systems, website, and goals. After that, you can import your contacts and start creating your email marketing campaigns. You’ll need to specify your sender details and subscribers, though, before actually working on your campaign. Mailchimp: The setup process of Mailchimp’s platform requires just a few clicks. This means that you’ll be ready to go in mere minutes. Regarding the platform's usability, we found that you can easily navigate through each category and find what you need without problems. The recent UI updates have brought a “Create” button at the top left corner which really helps users start crafting email campaigns, forms, landing pages, automations, surveys, and more with the click of a button. For a feature-packed service such as Mailchimp, its organization seems adequate. Winner: It was a difficult decision since both email marketing platforms offer great navigation and overall ease of use, but Kit just makes things effortless with the way everything is organized. Email Builder The best email marketing software on the market offer drag-and-drop editors that allow easy campaign creation even for absolute beginners. Let’s see the comparison of our two competitors. Kit: Kit’s email designer is straightforward and easy to use, albeit not a drag-and-drop editor. You’ll notice it looks like a plain text editor. You can insert bulleted/numbered lists, add blocks for quotes and product recommendations as well as use advanced elements like countdown timers. However, you cannot “freely” rearrange your email content once you put it there. We also found it hard to create columned designs, while in the event of accidentally removing a layout, you can’t bring it back. This will be a bit frustrating. Mailchimp: Mailchimp's email editor is designed with beginners in mind, providing a user-friendly and intuitive experience. Users now have the option to choose between two different builders based on their preferences. Customizing campaigns is made easy by simply clicking on each content block for quick and convenient edits. The platform offers advanced elements such as product blocks and surveys, and users have the flexibility to insert their own HTML code for unique designs. The left side menu includes an "Optimize" option, allowing users to identify and fix errors. However, despite these features, some functions within Mailchimp's platform may be challenging to locate, making navigation a bit more difficult for complete beginners. Winner: Mailchimp! Both editors are extremely easy to use, but Mailchimp’s drag-and-drop functionality as well as its flexibility give the editor a competitive edge against its competitor. Templates Email templates are an essential part of an email marketing strategy. They help save time and provide a solid starting point for inexperienced users. Kit: Kit offers two different options when it comes to email marketing templates, the so-called “starting points” and the classic templates. Specifically, you get 15 aesthetically pleasing starting points that follow a simple structure and are fully customizable. These templates allow you to save customized designs and default content for your future campaigns. The platform also offers 8 classic templates. Unfortunately, they have fewer customization options (like fonts, colors, and images). Mailchimp: Mailchimp’s approach to email templates is entirely different from Kit. It provides a selection of 100 email templates to jumpstart your email strategy. These templates are both responsive and easily customizable, allowing you to tailor them to your needs. The templates are categorized, making it quicker for users to locate their desired design. However, users on the free plan only have access to 8 basic templates. The builder you choose influences the options available to you. It's worth noting that some users have mentioned that the classic templates lack responsiveness, which is less than ideal. Despite this, the existing designs are aesthetically pleasing and serve as effective tools for creating visually stunning email newsletters for your subscribers. Winner: Mailchimp is the undisputed winner of this category too. It offers great design options, while the abundance of pre-made designs is hard to ignore. Automation The battle of automation! Both services have their unique strengths but let’s see what each one can do for your business. Kit: Kit’s automation features are very impressive. First of all, the email marketing service provides 28 pre-built automation templates that cover various purposes. They will be invaluable for creators. For custom automation paths, Kit has a powerful visual automation builder. Users are able to craft sophisticated paths based on user actions, events, and conditions. Automations can have up to 5 entry points, something that advanced users will appreciate. What’s great about Kit’s automation though is the “Rules” option. This allows you to further optimize your automated sequences by creating rules via an if/then logic system. We believe this functionality can help beginners apply advanced automation much more easily than with other platforms. Mailchimp: Mailchimp’s automation builder is equally powerful. It includes 102 pre-built Journeys for welcoming new contacts, nurturing leads, re-engaging contacts, and sending transactional email campaigns. The visual workflow editor is fairly easy to use, giving you multiple rules and actions to create sophisticated or simpler email sequences. Similar to Kit, free plan users have access to basic marketing automation. For multi-step automated journeys, you’ll need the Standard plan (starting at $20/month). Nevertheless, Mailchimp is a great tool for setting up welcome emails, lead nurturing campaigns, eCommerce business automation like abandoned carts and product recommendations, and more. Winner: Kit takes this win because we believe that its automation options are not only very powerful but also extremely easy to learn and implement. Beginners will feel more “comfortable” handling Kit’s editor than Mailchimp’s. List Management Now, let’s take a look at the list management and segmentation options of each tool. Kit: Kit has a unique system when it comes to contact management. As you can see in the image above, you have tags and segments. With tags, you can organize your subscribers based on their behavior, such as purchasing a product, clicking on a link in your email campaigns, etc. Segments allow you to form smaller parts of your list using more than one tag. Kit’s system is very simple, but the only downside is that it doesn’t work in the traditional way of building different email lists. Mailchimp: List management is siloed in Mailchimp. What this means is that each audience (list) is treated as an independent entity so if you have the same subscriber on two different lists, it counts as two contacts. Essentially, you double-pay for the same contact. Apart from that, you have audiences (lists), groups, segments and tags to manage your audience and organize them. Overall, the contract management options that Mailchimp offers are more than Kit. Also, Mailchimp will be more effective if you manage email addresses for different purposes or projects in the same system. Winner: While it depends on your preferences and the project you’re managing, we believe Kit’s flexible tagging system is both effective and straightforward. That being said, if you wish to perform complex segmentation and personalization, then Mailchimp could provide more value (providing you’re familiar with the software). Reporting & Analytics Through reporting and analytics, users can measure the performance of their campaigns and optimize them accordingly. An in-depth analytics dashboard can prove hugely beneficial for business owners. Kit: Kit’s platform provides simple analytics like open rate, click rate, unsubscribes and clicks. You won’t find advanced options such as heatmaps or subscriber engagement insights. This could put Kit at a disadvantage. Fortunately, Kit’s Creator Pro plan provides users with trends in user engagement, clicks, email deliverability, and purchases. Another thing to note is that you don’t have a dedicated reporting dashboard. You need to click on each individual campaign (broadcast) to view its performance. Mailchimp: Mailchimp’s reporting and analytics are considerably more advanced. It goes without saying that it tracks basic email marketing metrics. In addition to this, Mailchimp’s platform can track social media stats, opens by location, performance by domain, eCommerce sales and show click maps. There is also native integration with Google Analytics, helping you track your conversions. Finally, you get useful data regarding the bounce rates as well as the complaints received. Winner: Mailchimp! The endless analytics options will help businesses optimize their processes and make data-driven decisions about their email marketing strategy. Forms & Landing Pages Now it’s time to look at the lead generation tools offered by each email marketing tool in this comparison. Kit: Kit offers 53 beautiful landing page templates. While customization options are limited, these templates are stunning and eye-catching. The landing page builder itself is as simple as it gets, allowing you to do basic stuff like replace text and images, add a countdown timer, or insert Instagram Feeds. These landing pages can be Kit-hosted or on your own domain. Regarding the forms, you get 9 templates that can be customized to your liking. The formats you can create include inline, modal, slide-in, and sticky bars. We liked that form settings are well-organized helping users reach completion very quickly. Mailchimp: On the other hand, Mailchimp’s landing page builder offers drag-and-drop functionality, making it easy to design an attractive landing page. However, the builder may feel sluggish, and users with more experience might find the overall experience less than impressive. Mailchimp’s form builder is straightforward. With it, you can create embedded forms, popups, and signup landing pages. You can also integrate with services like WordPress and MailOptin. Finally, we found that not all templates are responsive. Winner: It’s a tie! Both services offer decent lead generation tools with similar capabilities. If you want more advanced functionality, you’ll need to look at dedicated form and landing oage builder solutions. Kit vs Mailchimp: Email Deliverability Email deliverability is responsible for getting your email delivered to subscribers’ inboxes. So, which of the two email marketing solutions does a better job? To find the answer to this question, we had to find a trustworthy deliverability test such as the one below by Emailtooltester: Source Winner: Maichimp! As you can see, Mailchimp belongs to the top email marketing tools achieving excellent email deliverability rates. On the contrary, Kit has acceptable deliverability. Kit vs Mailchimp: Integrations Integrating your email marketing solution with other marketing software and apps can truly elevate your digital marketing game. As a result, the more integrations your email marketing platform offers the better it is for you. Kit: Kit has a wide range of integrations available including eCommerce apps, CRM, membership software, and webinar services. Specifically, there are 123 direct integrations, while Kit also integrates with Zapier for more. We should note that Kit’s API is more developer-friendly, but this won’t be an issue for most businesses. Mailchimp: Mailchimp has 330 integrations in its Integrations Directory. You can connect with CRM tools, eCommerce, social media, analytics, and many more. Winner: Based purely on the number of integrations, Mailchimp takes this win. You’ll easily connect with all your favorite services. Kit vs Mailchimp: Support Nobody wants to wait hours when problems arise. So, let’s see how these two contestants can support you in case of emergency. Both providers offer similar support channels (email, live chat, knowledge base, tutorials). Access to these channels depends on the plan you’re on. Kit: The customer support team of Kit is fast and knowledgeable. You can contact support via live chat support or email. Free plan users get only community support. The platform has an impressive knowledge base that can provide solutions to most problems. Finally, there is a Creator community where other creators can help you deal with your pain points. Mailchimp: Mailchimp offers an extensive knowledge base and in-depth tutorials. What’s more, paid plan users enjoy 24/7 live chat support. Premium plan users also have phone and priority support. Lastly, free plan users receive email support for 30 days. Winner: Kit wins this one due the responsiveness of their customer support team and their ability to resolve all our queries effectively. Kit vs Mailchimp: Pricing Now let’s compare the pricing models of these email marketing services. Kit: Kit’s pricing structure is subscriber-based. The more contacts you have the more you pay. The platform has 3 different plans, including a generous free plan for up to 1,000 subscribers with unlimited emails, forms and landing pages. The first paid plan, the Creator, starts at $15/month giving you ample functionality to start your email marketing journey and boost your efforts. The only downside is its expensive price tag, since it allows you to have only 300 contacts. For the Creator Pro plan, you’ll need to pay $29/month, giving you access to important features like subscriber scoring and unlimited team members. Mailchimp: Mailchimp’s pricing consists of the following plans: Free, Essentials, Standard, and Premium. Similar to Kit, the pricing model is contact-based. With Mailchimp, however, users pay for unsubscribed contacts and people who haven’t confirmed opt-in. This is a big difference with Kit. Regarding Mailchimp’s free plan, it’s become increasingly restricted over the years. It now allows 500 subscribers and up to 1,000 monthly email sends. The Essentials plan will be a great fit for small businesses that don’t have many requirements, while the most popular plan is the Standard. This is because it offers a great set of features despite the relatively high price tag. Finally, we should mention that Mailchimp imposes overage fees if you exceed your contact or email send limits (Kit offers unlimited monthly emails). Winner: Kit. Neither of the two services is on the affordable side, so pricing-wise they don’t have many differences. However, Kit’s free plan is ideal to start with as well as grow your business. Moreover, the unlimited monthly emails provide great flexibility regarding the planning of your email strategy. Top Kit And Mailchimp Alternatives In this section, we’ll take a look at the top-performing alternative services. We selected them based on the criteria of user-friendliness, affordability, and scalability. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Easy-to-implement marketing automation Moosend is a powerful yet affordable email marketing solution with a modern drag-and-drop editor and advanced features like product recommendations, countdown timers, and gamification forms. Starting as low as $9/month, you get the platform’s full functionality along with landing pages, popup forms and transactional emails. The service is ideal for eCommerce businesses, startups and bloggers. Finally, Moosend stands out because of its easy-to-implement automation enabling even beginner users to set up robust automated email sequences for their business. 2. GetResponse Pricing: Paid plans start at $19/month, limited free plan Best Feature: A/B testing options GetResponse is a strong alternative solution offering an easy-to-use email builder and many advanced customization options. What sets this particular email marketing service apart is its A/B testing options, allowing you to have up to 5 variations. You can experiment with subject lines and email content to optimize your strategy. While the service is at a similar price tag to the two compared services, it offers a great landing page builder as well as conversion funnels. On top of these, the service comes with various eCommerce integrations to help you grow and scale your online business. 3. AWeber Pricing: Paid plans start at $15/month, free plan Best Feature: Sales tracking AWeber is another email marketing solution worth checking out. The platform offers email tools, autoresponders, landing pages as well as web push notifications. AWeber has a great customer support team (according to the users themselves) that's available 24/7 even on the cheapest plan. Furthermore, for eCommerce stores, this software provides sales tracking and purchase tagging, while you can easily integrate with Shopify, WooCommerce and other popular platforms. For more similar options, you can check our dedicated articles for Kit alternatives or Mailchimp alternatives. Kit vs Mailchimp: Final Thoughts With this detailed comparison of Kit vs Mailchimp, we hope that you’ll be able to select the service that best suits your needs. In case you feel that neither of these two services is a perfect match for your business or you want to check out a more affordable alternative, you can create a Moosend account and test the platform’s full functionality! --- ### Top Valentine’s Statistics & Facts For Marketers [2025] > Check these Valentine's statistics to ensure your holiday marketing campaigns are relevant and targeted to your audience. - Published: 2024-01-12 - Modified: 2025-01-13 - URL: https://moosend.com/blog/valentines-statistics/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Beginner Are you ready to make this Valentine's Day your most successful sales holiday yet? As one of the most important holidays of the year, learning more about consumer spending habits will help you craft more targeted email campaigns, ads, and material for them to boost your conversions. Check out some of the essential Valentine’s Day statistics beforehand to ensure you are on the right track. Top Valentine's Day Facts Here are some V-Day highlights based on a recent survey by WalletHub: 24% of Americans didn't expect to receive a gift this Valentine's Day. Men were expected to spend twice as much on Valentine's Day compared to women. Online dating activity increases between February 1 to February 14. 9 million wedding proposals were made on Valentine's Day. The last two highlights show the impact of Valentine's Day on people's behavior. That's why adding this celebration to your marketing calendar is more than relevant. Valentine’s Email Marketing Statistics Email marketing is one of the most effective ways to boost your Valentine’s Day sales as the day of love approaches, showing your shoppers exactly what they need to make their sweethearts and family members happy. Now let’s see some important V-Day data: Email Campaigns Sent By Product Category Below, you can see the average number of Valentine's Day email campaigns sent between January 15 and February 14: Flowers: 38. 3 Mass merchants: 21 Chocolate: 21. 3 Jewelry: 7. 4 As you can see, flower businesses were the ones that sent the highest number of email marketing campaigns to promote one of the most popular Valentine’s Day gifts. Email Campaign Open Rate By Category Flowers: 17. 2% Mass merchants: 15. 2% Chocolate: 11% Jewelry: 9% Again, the flower category had the highest open rate, showing that Valentine’s Day email marketing campaigns featuring popular products perform well. Email Subject Line Performance (Open Rate) Your Valentine’s Day email subject lines are the most important factor influencing whether an email campaign receives high or low open rates. Below, you can find some of the most-opened Valentine’s Day emails from different retailers, including Amazon, Pandora, and Godiva. Source Creating successful subject lines isn't always a piece of cake. You can utilize a free subject line tester like Refine to drive higher open rates and ultimately conversions. Or you can use a tool like Moosend with AI-powered capabilities to craft converting subject lines. Start for free Valentine’s Day Spending Statistics Source Valentine’s Day spending has increased for US consumers, with a peak in 2020 reaching $27. 4B. The drop in 2021 seems to have been influenced by the COVID-19 pandemic that halted Valentine’s Day plans, such as restaurant dates, and gradually started to increase over the next few years. Now let's see some more spending stats: The most popular gift choice is candy at 57%, followed by greeting cards at 40% and flowers at 39%. - National Retail Federation (NRF) Jewelry is an equally popular option in America, with shoppers spending on average $45 per person in 2022. - Statista Most Americans plan to spend the same amount of money as previous years, with 16% planning to spend less. - YouGov For millennials (23-29), the average spending on a significant other is $266. - Bankrate Older millennials seem to spend less than younger individuals, with an average of $109. - Bankrate Valentine’s Day Demographics Source Demographics play an important role in spending. So let’s check out some stats to understand how consumers spend their money on Valentine’s Day. 67. 68% of men said they would purchase Valentine’s gifts for their loved ones. - Finder 86% of millennials between the ages of 23-29 are the generation that will spend more on gifts. - Bankrate Men are more likely to spend more on gifts, with an average spending of $339. - Bankrate Women, on the other hand, have an estimated spending of $64. - Bankrate Younger millennials have the highest spending patterns, planning to spend $266 for Valentine’s Day. - Bankrate Valentine’s Day Gift Shopping Statistics Source Holiday sales have undoubtedly been influenced by certain events (COVID-19) or other economic factors. Let’s see how the appearance of these parameters has changed the way consumers shop. E-commerce was the most popular Valentine’s Day option chosen by 41% of shoppers. - NRF More specifically, 36. 55% of shoppers chose Amazon for their V-day gifts. - Finder 36. 37% stated that they’ll choose brick-and-mortar stores. - Finder Men are more likely to buy gifts from Amazon (38. 45%) and brick-and-mortar stores (39. 14%). - Finder Women seem to prefer DIY gifts compared to men. - Finder 16. 48% of shoppers made their Valentine’s gift themselves (DIY). - Finder Department stores were visited by 32% of consumers, discount stores by 28%, local businesses by 18%, and florists by 17%. - NRF Most Popular Valentine’s Day Gifts Based on data from Statista, below you can find the products that consumers love to buy on Valentine’s Day, with candy being the most famous option and a pet the least popular one. Here are the most popular options: 44% of shoppers say they will purchase candy/sweets (with a box of chocolates being a must). 33% choose greeting cards, 32% flowers, and 29% a romantic dinner. 14% and 13% select wine and gift cards are also great choices for shoppers. And here are the least popular ones: 8% buy clothing items and perfumes/cologne. 7% go for lingerie or pajamas. 5% choose a romantic holiday, and 4% choose cosmetics/beauty products. Only 1% go for a pet. Of course, every year, some can’t make up their mind (11%). You can use the above statistics to power up your V-day marketing and give your indecisive shoppers amazing ideas and products. With a personalized promotional email, you can help them during a busy day and boost your sales. If you want to get started, you can hop into Moosend's email builder and customize one of the available Valentine's Day email templates. Plan Your Valentine’s Day Marketing Knowing how consumers during one of the most important holidays of the year will help you plan your Valentine’s Day marketing more effectively. Using the above Valentine’s Day statistics is the best way to target them more effectively. For instance, you can use demographic data to craft specific campaigns for your customers with special products. As email marketing is one of the most cost-efficient ways to promote your business, using it during V-day is necessary. You can create beautiful email marketing messages for them using software with advanced capabilities. If you want an email marketing cupid to help you, you can sign up for a free account and check it out. --- ### Valentine’s Day Email Marketing: Tips, Ideas & Examples [2025] > Increase your seasonal revenue with these simple and effective Valentine's Day email marketing tips for amazing results. - Published: 2024-01-10 - Modified: 2025-01-13 - URL: https://moosend.com/blog/valentines-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Creating an effective Valentine’s Day email marketing strategy will help you leverage the increased holiday sales the easy way. As statistics show, Valentine’s email campaigns are popular among consumers and have high open rates, with flower products reaching 17. 2%. To help you benefit from the seasonal boost, let’s see how to set up a simple and efficient strategy in no time, including marketing ideas and examples for every step you take. 1. Create Valentine’s Signup Forms One of the best ways to boost your lead generation is to create signup forms with amazing incentives that intrigue your audience. To make it work, you need to craft a newsletter signup form that will have three important elements: Valuable copy Eye-catching visuals Clear call-to-action button Now to Valentinify your forms, all you have to do is use holiday-themed images, language, and a lovely CTA. You can use your form builder to make beautiful popups for your new and old visitors based on your goals. For example, you can create sales-focused newsletter signup forms, offering visitors X% off their holiday purchase or giving them a free gift guide to help them out. Below, you can see a simple example of a Valentine’s Day form: Source You can draw inspiration from the pre-made templates found in your builder or create something from scratch. Just state the benefit above-the-fold to ensure your audience knows why they should give you their email address. 2. Get An Intuitive Email Marketing Tool To get started with email marketing, you need a great email builder. The more user-friendly your tool is, the easier and faster it will be to create your messages. Moosend’s email editor, for example, uses drag-and-drop logic and offers various elements to craft the campaigns you need. You can use images, countdown timers, GIFs, videos, and more to entice your audience. For Valentine’s Day, you can craft an email campaign from scratch or pick one of the available Valentine’s Day email templates to save time and effort. Let’s see a few more details about these two options. Creating A Valentine’s Day Email From Scratch To create the perfect campaign for your subscribers, have a clear goal in mind. Are you going to boost your sales or show your love through a beautiful V-day e-card? When you decide, hop into the editor and choose the elements you like. Below you can see a simple visual with all the email newsletter design elements you need to add: Using the above as a blueprint, you can make a simple newsletter for your audience in no time. Moosend’s builder will give you an array of elements to make more advanced Valentine's Day email marketing campaigns, such as countdown timers, and more. If you have a graphic designer, you can also request specific visuals for your brand and add them as images. Then, don’t forget to add your URL link to direct your visitors to your product or landing page. Try the editor Choosing a Valentine’s Day Email Template Since time is money, finding easy ways to streamline your process is one of the best Valentine’s Day tips you need to follow. To save it, choose one of the available Valentine’s Day templates and customize it to suit your branding. For instance, Moosend’s template library has some beautiful pre-made designs you can use as a blueprint for your email campaign. Below you will find one of our interactive templates. You can check it out and see how easy it is to customize it by clicking on the button below. Customize it! If you want to send your customized email to your audience, sign up for a Moosend account and see what else we have in store for you. After the free trial, paid plans start at $9/month for unlimited emails, workflows, forms, landing pages, and more. 3. Choose Your Holiday Campaign Goal In the above section, we mentioned that before creating a campaign for your audience, you need to set your goals for it. Just think about what your customers need on this day. The most profitable Valentine’s Day email campaigns usually offer amazing discounts and limited-time coupons. Plus, you can target last-minute shoppers with special incentives or gift card options to boost conversions. Nevertheless, giving your customers gift guides or sending them a V-day card to wish them for the holiday will help you boost engagement and loyalty. You can also send them an appreciation message to thank them for their support. Below, we’ll see three amazing Valentine's Day email examples and why they work to get you inspired. Let’s see them. Promotional Valentine’s Email Campaign Example Subject line: last-minute valentine's day gift alert Why it works: This Valentine’s Day email marketing campaign by Kate Spade is a great example of promoting your sale using a lovely email design. The brand uses short copy, actionable language, a chic color scheme, and different fonts to ensure that the recipient clicks on the CTA. Moreover, the beautiful design is perfect for Valentine’s Day, using a simple background with colorful hearts. When it comes to the CTAs, it gives potential customers two options, adding a “Shop Now” button for those who want to grab the special offer and a “Send an e-gift card” one to help last-minute buyers. Overall, this is a simple and effective promo email marketing campaign to boost your Valentine’s Day sales. Valentine’s Day Gift Guide Newsletter Example Subject line: Our newest gift guide is here. Why it works: These Valentine's Day email marketing campaigns are perfect for engaging your audience days or weeks in advance. Not only will they inspire your customers but they will also allow them to purchase their V-day gifts early. Like Rothy’s, you can craft a beautiful email campaign to be your customer’s digital Cupid. Make sure to write valuable copy highlighting the benefit of clicking on your CTA, add your gift ideas, and help your email list find the perfect Valentine’s Day gift for their significant other and loved ones. Lastly, you can use your email footer to add links to your social media profiles. This way, you will boost your cross-promotion efforts between different channels and engage your audience better. V-Day Love Letter Email Example Subject line: Happy Valentine’s Day! Why it works: Now if you want to send a more personal Valentine's Day newsletter to your new and loyal customers, you can send them a beautiful email to thank them for staying with you and your brand. Like Biko, you can use the letter format to make your message more unique and personal. Through the copy, the brand makes sure to address certain points and then offers subscribers some great solutions in the form of Valentine’s Faves. Moreover, Biko also adds a reminder to their Self-love Giveaway to further engage them and boost participation. Lastly, the brand adds another section with some of the benefits of purchasing from it, such as free shipping, environmentally-friendly packaging, a lifetime warranty, and a contact option. Looking for more Valentine's Day campaign ideas? Check out these unconventional V-Day emails to get inspired. 4. Create Intriguing Valentine’s Day Subject Lines Let’s say you crafted a beautiful Valentine’s Day email design with all the right elements. Before you deliver it to your customers, you need to add an intriguing subject line to ensure that your subscribers will open it. Before you create one, remember that your open rate is one of the most important email marketing metrics. A low open rate will result in low engagement and conversion rates. To ensure that your Valentine’s Day subject lines perform, you need to follow a few handy marketing tips: Show the benefits of opening your email in a single line. Keep your subject line short, between 20-40 characters. Use emojis to make them stand out in the inbox. Add a sense of urgency with specific words, such as limited, last chance, etc. Below, you can find some great subject line examples for before and after the big day: John, show your on Valentine’s Day Lovable Gifts For Her & Him Our Valentine’s Gift To You! 14 days of love | Last day for day 8 gift! 25% off V-Day collection (last chance! ) For more examples, check our 200+ Valentine’s Day email subject lines post. Moreover, you can use a free subject lines tester like Refine to help you see how your creations will perform and make necessary adjustments to boost your open rates. Moosend also has a built-in AI writing assistant to help you nail your copywriting. Try for free 5. Craft Valuable CTAS Apart from writing valuable email copy and intriguing subject lines, you also need to pay attention to your calls-to-action. As a rule of thumb, keep your copy short to avoid lengthy buttons. Moreover, action verbs (get it now, claim your discount, shop now) will add a sense of urgency and incentivize your recipients to click. After you write your copy, choose the right colors for your button. Don’t let your CTA blend with the background. Choose bold colors that match the holiday, like bright red or pink, to make them stand out in your email design. For instance, Peloton uses a red CTA button in this Valentine's Day email marketing example that is hard to miss. Also, it matches the headline and the visual, creating a balanced and eye-pleasing result. 6. Use Marketing Automation Marketing automation is a powerful tool every eCommerce business can use to streamline their efforts. For Valentine’s Day, you can set up a sequence to drip your content to your subscribers before, during, and after Valentine’s Day. Moreover, you can also create sequences triggered based on specific actions. For example, if a customer makes a purchase, you can target them with a discount on a related item to boost your sales. Tools like Moosend will allow you to craft simple and complex sequences based on customer actions for a better customer experience. You can try out the visual workflow builder by registering for a free Moosend account today. 7. Optimize Your Strategy With A/B Testing Last but not least, optimizing your Valentine's Day email marketing messages is one of the best email marketing tips you need to follow. Not only will you discover what your audience likes to see, but you will also target them better with content that will ultimately convert them. Running an A/B test is possible through your email marketing platform. You can create variations of your first email campaign and send it to different segments of your email list to see how they interact with it. Here are some of the things you can test: Email copy (short vs. long) CTA buttons (copy, color, placement) Color schemes Subject lines Graphic elements and visuals You can also use the data you collected from last year and compare them with your new findings to see how your engagement changed and make necessary adjustments for better results. Becoming Your Customers’ Cupid Valentine’s Day is among the most important sales holidays of the year, along with Christmas, Black Friday, Cyber Monday, and New Year. To target your audience the right way, create beautiful email marketing campaigns with a clear benefit. Don’t forget to add the right subject lines and visuals to attract your subscriber’s attention and convert them into loyal customers. If you want a great email marketing platform to help you, you can give Moosend a try by registering for a free trial. Among others, you can create forms, landing pages, and emails, send transactional emails, and segment your email lists. So what are you waiting for? Get your arrows ready! Valentine’s Day is around the corner! --- ### 17 Best Tools to Drive Your Mobile App Growth In 2025 > Find 17 stellar tools to leverage your mobile app growth in 2025, including data, analytics, and ASO platforms. - Published: 2024-01-10 - Modified: 2025-04-25 - URL: https://moosend.com/blog/best-tools-for-mobile-app-growth/ - Categories: Marketing While 2024 may not be financially easier compared to last year, it’s time to leverage the martech decisions you’ve put on hold. But where should you focus on? To put it simply, prioritize retention over acquisition, renewals over new subscriptions, and repeat purchases over first-time conversions. To support your key priorities, you need access to top-of-the-breed tools. Here are our (and the market’s) favorites to streamline your mobile app growth strategy. User Acquisition & Retention 1. Adjust Adjust is a mobile marketing analytics platform that offers powerful tools to track and optimize your mobile app performance. Businesses trust Adjust’s insights to make data-driven decisions, improve user engagement, and maximize the impact of their advertising campaigns. Adjust allows app marketers to delve deep into user behavior and fuel user-centric marketing campaigns. For instance, a mobile game publisher can use the platform to track user interactions within the game, such as level completions, in-app purchases, and session durations. Its Fraud Prevention Suite offers real-time protection against mobile ad fraud. For instance, it detects and rejects fraudulent installs, such as those caused by SDK spoofing or click injection, before advertisers pay for them. This proactive fraud prevention ensures that marketing budgets are spent efficiently and that attribution data remains accurate. For those concerned about data localization, Adjust offers explicit data residency. It also enables businesses to create personalized onboarding experiences and engage users effectively. For example, a fitness app can use Adjust to segment users based on their fitness goals and preferences. 2. AppsFlyer AppsFlyer is the mobile measurement partner (MMP) of choice for data-driven app marketers prioritizing user privacy. With multi-layered ad fraud protection and ROI measurement features, AppsFlyer is a future-proof choice for app businesses seeking to survive and thrive in 2024. It provides comprehensive data on acquisition campaign performance and user behavior, enabling precise targeting and reliable campaign optimization across multiple channels. For example, a mobile app marketer running a campaign on various platforms, such as Facebook, Google Ads, and email marketing, can use AppsFlyer to attribute installs and in-app actions to the specific channel and campaign that drove them. Relying on AppsFlyer’s real-time analytics, marketers can respond promptly to trends and shifts in user behavior. Equipped with the platform’s predictive features, it is possible to do even more, such as forecast long-term results and make proactive adjustments to campaigns. For instance, the model may predict which user segments are most likely to make in-app purchases or become long-term players. AppsFlyer's advanced fraud prevention tools are crucial for protecting marketing budgets from ad fraud. In a real-time scenario, if a mobile ad campaign is targeted by click fraud or install hijacking, AppsFlyer quickly identifies and blocks these fraudulent activities. This saves marketing dollars and ensures that genuine users receive the intended advertising messages. User Engagement & Messaging 3. Pushwoosh Pushwoosh is a customer engagement platform of choice for apps and mobile-first businesses. Born as a push notification provider, now Pushwoosh helps maximize user interactions across the channels and offers customizable solutions for media, lifestyle, e-commerce, fintech & banking apps, and many more. Pushwoosh provides access to the most in-demand messaging channels: push notifications, in-app messages, emails, SMS, and WhatsApp. Most importantly, it allows uniting them in one omnichannel flow and collecting all the trigger event data on one customer data platform within Pushwoosh. You can respond to your app users’ behavior in real-time and personalize your communications accordingly on the go. For example, you can start sending messages to a broad segment of customers who have made at least one purchase in your app and then narrow down the target according to your campaign goals. Both targeting and messaging will be set in one interface and edited in real-time on the visual canvas of Pushwoosh Customer Journey Builder. Much like your messages are more effective when sent to specific segments, your post-messaging analytics is more insightful when conducted segment by segment. Pushwoosh provides that, too. 4. Moosend Moosend is a fully-featured email marketing platform. Its intelligent automation capabilities can satisfy most app businesses’ needs in personalized email campaigns. Moosend capabilities cover classic cases for e-commerce, such as cart abandonment and post-purchase communications, as well as engagement flows in subscription-based apps, from onboarding and activation to re-engagement emails. Moosend's robust analytics capabilities enable mobile app businesses to track key performance metrics related to their email campaigns: email open rates, click-through rates, social shares, and user unsubscribes. These metrics will enable you to drive your mobile app growth faster. Its segmentation functionality allows targeting users based on their app-related interactions. For instance, you can create segments of users who have opened specific campaign messages, clicked on promotional links, or installed app updates. In response, you can send tailored emails to the corresponding segments, enhancing UX and nurturing user engagement. Finally, Moosend gives access to all the resources needed to grow your email list and design beautiful campaigns, such as landing pages, signup form builders, and of course premade email templates. Sign up for a 30-day free trial and check them out. If you’re interested in learning more about email marketing for mobile apps, find an extensive guide here. Customer Data Platforms 5. Segment Segment is a platform that simplifies customer data management and analytics. If you collect your customer data in Segment, you can integrate it with a customer engagement platform of your choice and send seamlessly personalized communications. Aggregating data from various touchpoints can be a struggle. Segment simplifies this process by collecting and centralizing customer data from websites, mobile apps, email campaigns, and other sources. With this unified customer data, businesses can create comprehensive customer profiles to deliver highly personalized experiences to their customers. To understand which campaigns and channels drive conversions and revenue, Segment offers attribution modeling and analytics capabilities. The features allow tracking your customer journey across touchpoints, from initial awareness to conversion. Armed with this data, marketing teams can allocate their budgets more effectively, optimize campaigns, and identify high-performing channels. Segment provides a continuous stream of customer data to analytics platforms, such as Google Analytics, Amplitude, or Mixpanel. This real-time data streaming ensures businesses have up-to-the-minute insights into customer behavior and performance metrics. Additionally, Segment allows companies to route customer data to warehouses like Amazon Redshift, BigQuery, or Snowflake. 6. mParticle mParticle is your ally in managing customer data collected from mobile apps, websites, connected devices, and more. Like other user behavior tracking platforms, you can integrate mParticle with a customer engagement solution and create effective event-triggered campaigns. You can use mParticle to create holistic customer profiles that encompass user behavior, preferences, purchase history, and interactions across various touchpoints. Based on these comprehensive profiles, you can deliver highly personalized experiences to your app users. For instance, as an e-commerce app, you can deliver tailored product recommendations and promotions through email, push notifications, and in-app messaging. Businesses can use mParticle to trigger real-time events and actions based on customer interactions. Most importantly, the platform allows you to respond to such data through integrations with popular marketing tools like email marketing platforms, advertising networks, and customer relationship management (CRM) systems. mParticle also has features to create granular audience segments based on specific criteria, such as demographics, behavior, or engagement level, and use them for precise targeting in marketing campaigns. Additionally, it facilitates data analytics by allowing data to be exported to analytics platforms, data warehouses, or business intelligence tools to conduct in-depth analysis. App Monetization & Subscription Management 7. Apphud Apphud is a revenue data suite that supports app developers in managing and optimizing subscription-based apps. If your goals for 2024 involve boosting subscription revenue or retaining more users, consider adding this platform to your mobile app growth toolkit. Firstly, it provides app developers with powerful subscription analytics tools to gain deep insights into their subscription-based apps. For example, a mobile app business can use Apphud to track key metrics, such as subscriber growth, churn rate, and customer lifetime value. Moreover, you can run A/B tests and experiments related to subscription pricing and features. Imagine a news app that offers both monthly and annual subscription options. Using Apphud's A/B testing capabilities, the app can experiment with different pricing tiers, trial periods, or content access to determine which combinations drive higher subscription conversions and retention. Apphud can also equip you with the tools needed to engage your app subscribers effectively. For instance, a fitness app can use Apphud to segment subscribers based on activity levels, subscription plans, or usage patterns. These segments can be used to send targeted and personalized in-app messages or push notifications. Moreover, it enables app owners to set up automated responses based on subscriber actions, such as sending a personalized thank-you message to users who have just upgraded to a premium subscription. These interactions help enhance the overall subscriber experience and build stronger relationships with users. 8. Adapty Adapty, with its robust set of features for mobile app subscription management and monetization, is a strong ally in driving the monetary metrics of a subscription-based app. It helps app developers optimize their subscription pricing strategies in multiple ways. For example, Adapty's A/B testing and analytics tools allow the app owner to experiment with different price points, trial durations, and promotional offers. By analyzing user behavior and conversion rates, the app can determine the optimal pricing structure that maximizes revenue and customer retention. Adapty users can segment their audiences based on various criteria, such as subscription plan, engagement level, or location. This segmentation allows for highly targeted messaging and communication. For instance, a language-learning app can create a segment in Adapty including subscribers who haven't practiced for a while and target these users with a personalized push notification encouraging them to continue learning. To increase your mobile app growth rate, you may initiate an upselling or cross-selling strategy, and Adapty will help you implement it. Finally, Adapty's real-time analytics provide insights into the effectiveness of these offers, allowing the app to fine-tune its monetization strategies and drive higher conversion rates. 9. RevenueCat RevenueCat’s mobile app subscription management and monetization capabilities work for enhanced subscription revenue, improved subscriber retention, and a consistent subscription experience across various platforms. Mobile app developers often struggle to determine the ideal pricing strategy for their subscription offerings. RevenueCat allows conducting pricing experiments easily. For example, a fitness app can use RevenueCat to test different subscription price points, trial durations, and promotional offers. RevenueCat provides detailed subscriber insights and analytics. App owners can track user engagement, churn rates, and subscription renewal patterns. If, for example, a news app observes a high churn rate among subscribers who only consume content during the weekdays, it can use this data to implement a weekend-specific content strategy or targeted retention campaigns to improve subscriber retention. Additionally, RevenueCat simplifies the management of apps available on multiple platforms (iOS, Android, web, etc. ). A meditation app, for instance, can use RevenueCat to ensure that a smartphone user who subscribes on iOS has seamless access to premium content when they switch to an Android device or the web. Overall, RevenueCat's subscription infrastructure handles the complexities of cross-platform access, creating a seamless user experience and reducing churn. Product & Behavior Analytics 10. Mixpanel With Mixpanel, you can gain real-time insights into user behavior, conversions, and engagement across devices. Being integrated with a customer engagement platform, Mixpanel allows you to build sophisticated audience segments that you can use for exceptionally relevant and perfectly tailored communications. Mixpanel empowers product teams to comprehensively analyze user behavior within their mobile apps or websites. For instance, an e-commerce company can use Mixpanel to track how users navigate through their online store, identify which products are frequently viewed but not purchased, and pinpoint drop-off points in the checkout process. Mixpanel offers robust A/B testing and experimentation capabilities. Consider a social media platform looking to boost user engagement. They can create and test different variations of their news feed algorithm using Mixpanel's A/B testing feature. By analyzing user interactions and comparing the performance of each variation, the platform can identify the most effective algorithm, leading to higher user engagement, longer session times, and increased user retention. Mixpanel enables businesses to proactively address user churn by predicting which users are at risk of leaving their platform. For instance, a subscription-based video streaming service can use Mixpanel to analyze user engagement patterns and identify behaviors associated with cancellations. Armed with this information, the service can implement targeted retention strategies, such as offering personalized content recommendations or discounts, to reduce churn and retain valuable subscribers. 11. Amplitude Amplitude provides product teams and marketers with actionable insights needed to enhance products, optimize conversion funnels, and drive mobile app growth. It provides detailed insights into how users interact with a mobile app or website. For example, a mobile game app can use Amplitude to track user engagement with specific in-game features. By analyzing user behavior, they may discover that a certain game level or feature is less popular and leads to user drop-off. With these insights, the company can prioritize feature improvements, refine game mechanics, and ultimately enhance the user experience to boost retention rates and revenue. E-commerce businesses can leverage Amplitude to optimize their sales funnels. Suppose an online retailer wants to improve its checkout process. Amplitude allows them to create a conversion funnel that tracks user actions, from product browsing to completing a purchase. By identifying where users abandon the funnel and analyzing their behaviors, the retailer can pinpoint pain points and implement changes, such as reducing form fields or optimizing the payment process. Finally, its user segmentation features enable businesses to tailor their marketing efforts. Let's say a subscription-based streaming service wants to improve user engagement and retention rates. They can use Amplitude to segment users based on their viewing preferences and behaviors and send personalized content recommendations and targeted email campaigns to specific user groups. 12. UXCam UXCam is a go-to tool for app businesses that need to understand user behavior, detect issues, and optimize their user experience. Backed with actionable insights through session replays, heatmaps, and analytics by UXCam, teams can create more user-friendly apps, reduce friction, and ultimately drive better user engagement and satisfaction. UXCam enables businesses to gain deep insights into how users interact with their mobile apps. For instance, a retail app can use UXCam to analyze the user journey from app launch to making a purchase. They can then make data-driven design improvements to create a smoother, more intuitive shopping experience, increasing conversions and user satisfaction. UXCam is valuable for identifying and resolving errors or bugs within a mobile app. Consider a financial services app that experiences occasional crashes during account transactions. UXCam's session replay feature allows developers to review recordings of user sessions that encountered these crashes. By pinpointing the specific steps or interactions that trigger the errors, the development team can quickly diagnose the root causes and prioritize bug fixes. Continuous user onboarding and new feature promos are two drivers of app adoption and growth. With UXCam, product teams can see how new users interact with onboarding tutorials and which features they use most frequently. By analyzing session recordings and user interactions, the development team can refine its onboarding process, provide clearer instructions, and guide users toward their first successful experience with the app. Mobile Store Optimization 13. App Radar App Radar is a renowned tool for mobile app store optimization (ASO) and app marketing. App marketing teams find it useful for day-to-day operations and in pivotal moments, such as new market expansion. App Radar is a go-to tool for conducting in-depth keyword research and discovering high-traffic, low-competition keywords to enhance their app's visibility in app store search results. For example, a fitness app looking to improve its discoverability can use App Radar to find the best-performing keywords related to fitness and health. By optimizing their metadata, including the app title, description, and keyword field, they can increase their chances of ranking higher in app store searches. App Radar provides valuable insights into competitors' ASO strategies: their keyword rankings, app store performance, and real-time changes in their listings. Let's say a travel booking app wants to outperform its competitors. With App Radar, they can analyze which keywords the competitors are targeting and how their rankings change over time, refine their own ASO strategy, and identify opportunities to outrank competitors. Getting back to your own app performance, App Radar offers comprehensive monitoring and reporting tools. App downloads, user reviews, and keyword rankings across multiple app stores and countries are available in the tool. By comparing download trends, user feedback, and keyword rankings, the app can assess overall success and make data-driven decisions to improve user acquisition strategies in specific regions. 14. Appfigures Appfigures is another strong player in the field of app store analytics and app performance optimization. It offers a robust suite of ASO tools needed to conduct keyword research and identify relevant and high-traffic keywords for your app's category. For example, a mobile game developer can use Appfigures to discover trending keywords related to gaming. By incorporating these keywords into their app's title, description, and metadata, they can improve its visibility in search results. Appfigures also offers keyword tracking, allowing app owners to stay on top of their app's discoverability and attract more users. Competitor analysis is never enough, so Appfigure serves as an alternative provider of competitors’ performance metrics, app store rankings, and user reviews. Let's say a productivity app wants to outperform its competitors. With Appfigures, they can monitor the download trends and user ratings of competing apps in the same category. By analyzing user feedback, identifying areas of improvement, and tracking the success of feature updates, the app can stay ahead of the competition. Appfigures customers can track in-app purchases, subscriptions, and ad revenue, as well as gain insight into user demographics and acquisition sources. Seeking to optimize its monetization strategy, an e-commerce app may use Appfigures to analyze its revenue streams. The app can identify which user segments generate the highest revenue and tailor its marketing efforts and offers to maximize profits. Mobile App Security 15. AppSamurai While user attribution analytics platforms like Adjust and AppsFlyer can arm you with anti-fraud tools, AppSamurai goes a mile further, serving as a mobile app security and marketing platform. It provides robust security solutions for mobile app developers and publishers. One use case is protecting apps from various security threats, including data breaches and fraud. For example, a fintech app can use AppSamurai's security features to implement multi-factor authentication (MFA) and encryption mechanisms to safeguard sensitive user data and financial transactions. AppSamurai's threat detection and real-time monitoring tools can also identify and mitigate potential security vulnerabilities, ensuring the app's integrity and protecting user trust. AppSamurai offers ad fraud prevention tools to protect app marketing budgets from fraudulent activities such as ad click fraud. An e-commerce app can use AppSamurai's fraud detection and prevention features to ensure that its advertising spend is allocated effectively and reaches genuine potential customers. By identifying and blocking fraudulent activities in real time, AppSamurai helps app marketers reduce wasted ad spend and improve their advertising campaigns' return on investment (ROI). Besides the security aspect, AppSamurai takes care of driving app downloads and engagement with the help of its marketing features. A gaming app, for instance, can utilize AppSamurai's ad campaign management tools to target specific user segments based on demographics, interests, and behavior. The platform's ad creative optimization and A/B testing capabilities can help developers refine their ad campaigns for maximum conversion rates. 16. Apptica Apptica is an ad intelligence and app analytics tool. It provides insight into the mobile app market and transforms advertising research into a productive hunt. Apptica can provide valuable insights into your competitors' mobile advertising strategies: their ad creatives, ad networks, and campaign performance. For example, a mobile gaming company can use Apptica to study their rivals’ successful ad campaigns and gain inspiration for their own creatives. Also, they can discover which ad networks are most effective for acquiring users in their niche and save their budget. As an Apptica user, you can explore a vast database of ad creatives across different app categories and countries. In the stream of real-world ad examples, you can identify trends, explore creative formats, and uncover a messaging strategy that can resonate with your target audience. Apptica offers insights into the mobile advertising landscape, including ad spend trends, top advertisers, and popular ad formats. App businesses can leverage Apptica's data to understand market dynamics, identify emerging trends, and allocate their advertising budgets strategically. Reputation Management 17. AppFollow AppFollow helps to manage your app reputation, stay competitive, and drive mobile app growth through comprehensive review tracking and user feedback analysis. AppFollow gathers app store reviews and ratings from various platforms, including the Apple App Store, Google Play Store, and more, all in one unified dashboard. AppFollow provides sentiment analysis, allowing users to categorize reviews as positive, negative, or neutral automatically. This helps businesses prioritize which reviews to respond to and address urgent concerns, ultimately improving their app reputation and user satisfaction. This platform allows you to compare your performance with that of competitors by user reviews and app ratings. For example, a travel app can use AppFollow to identify common complaints or praises related to rival apps' features and use this information to make data-driven decisions about their own app development. AppFollow's competitor analysis tools help businesses understand market trends, customer preferences, and areas where they can differentiate themselves from competitors. With AppFollow, you can conduct an in-depth analysis of user feedback and extract valuable first-hand insights. A productivity app can use AppFollow to perform sentiment analysis on reviews and comments. By identifying specific user pain points or feature requests, they can prioritize development efforts and enhance the app's user experience. Step Into 2024 With The Right Set of Mobile App Growth Tools As you prepare for 2024, keep in mind that prioritizing your strategies and selecting the right tools is crucial for your success. The solutions listed above are considered leaders in their respective niches, so choosing them puts you in capable hands. May you achieve your upcoming objectives with these best-in-class tools. Interested in building an email marketing strategy for your mobile app? Sign up for a free Moosend trial, craft converting campaigns in simple steps, and communicate consistently with your users. --- ### The Anatomy Of A Landing Page: Key Elements & Examples > Learn the anatomy of a landing page and craft beautiful brand assets to increase your leads and conversions! - Published: 2024-01-08 - Modified: 2025-04-16 - URL: https://moosend.com/blog/anatomy-of-a-landing-page/ - Categories: Landing Pages - Levels: Beginner, Intermediate A top-notch digital marketing strategy consists of many assets to move prospects down the funnel. Landing pages are an essential part of this process, aiming to convert a target audience quickly by removing distractions. In this guide, we’ll explain the anatomy of a landing page, its core elements, and how to nail them. You’ll also find important landing page design and optimization tactics to meet your conversion goals. For those who’re new to this brand asset, we’ll provide you with a quick definition followed by the main benefits of creating them. What Is A Landing Page? A landing page is a standalone web page with a single call-to-action. Its main purpose is lead generation and conversions. For example, you can create a landing page to promote a special offer, e. g. , a sale or free ebook, to customers and prospects and share it via marketing channels, such as emails and social media. Most marketers and business owners use landing page builders, such as Unbounce or other marketing platforms with built-in builders like Moosend with customizable premade templates to save time and effort. Most of them include the elements we’ll explain later, but it’s important to double-check the templates you choose to ensure everything looks spotless. Ready to build your next landing page? Sign up for a Moosend account, pick one of our ready-made templates, and customize it based on your needs. Start for free Why Should I Use A Landing Page? One of the main reasons to add landing pages to your existing marketing strategy is to increase the conversion rates. Channels like your website and social media come with many distractions and it’s hard to maintain your visitor’s attention there. However, landing pages have a single CTA and make it easy to find. Plus, landing pages can help you target your messaging and clarify your value proposition to your buyer personas. Finally, they’re easier to track and analyze, so you can get better insights into your audience’s behaviors and needs to optimize your marketing outreach going forward. What Is The Structure Of A High-Converting Landing Page? So this is what the anatomy of a high-converting landing looks like. Let’s dive into more details, exploring the key elements that secure optimal user experience based on the structure below: 1. Main headline First impressions matter, so your landing page headline should be powerful enough to attract your readers’ attention. Plus, it should be reflective of the campaign goal, with clear and concise copy that leaves no room for second-guessing. Here’s a great example by Calm. The reader realizes straightaway what this app is about and where it stands among its competitors: Sometimes landing pages include subheadings, too, based on the blocks of text they have and each of them should serve the main purpose of this page. 2. Unique selling proposition (USP) After the headline lies the so-called unique selling proposition. It’s an organic follow-up of the headline shedding more light on the product/offer and the customer pain points it addresses. Along with the headline, this block of text attracts readers more so it should form the right expectations and reflect the call-to-action before their attention span starts to fade away. Look at this landing page by DropBox. The copywriting team has stated the value proposition clearly so that the prospects understand the main features and the benefits they’ll reap if they use this product: 3. Hero image/ video Not only do first impressions matter, but also an image is worth a thousand words. To adhere to both wise sayings, add an attractive image demonstrating the offer your landing page or a quick video/GIF to make it more fun and engaging. For instance, if you want to demonstrate a new product/service to your audience you can give them a sneak peek of how it looks to entice them to try it. If you are a small business owner with limited access to design resources, you can also use stock photos. Just make sure that your creatives are high-quality and complement your copy perfectly. Otherwise, you might confuse your readers. Look how Talkspace portrayed its business service on this landing page: 4. Signup form All the examples shared earlier have a call-to-action under the value proposition which makes absolute sense. However, if you want to ensure readers will complete the desired action, it’s best to include a signup form at the top of the page for faster conversions. Remember to add the minimum number of form fields possible as many prospects are in a hurry or even hesitant to share excessive information. This is the landing of a webinar we hosted at Moosend. People who are interested in this event can sign up quickly and save the date: 5. Call-to-action button Whether you add a sign-up form or a plain CTA button, it’s important to make them stand out from the rest of the test. To craft a converting call-action, use a more vibrant color compared to the background that aligns with your brand guidelines. Plus, the copy should be short and written in actionable language like the example by VANMOOF below. Also, words like “free” and “now” usually ring a bell to consumers and they click on them faster. 6. Supporting copy Extra copy can be placed in different sections of your landing page for clarification. For example, you might want to write a short text in your signup form to ensure readers have understood the assignment. Here’s an example by Midwest Sea Salt: Overall, your landing page copywriting should be concise and clear to showcase different page elements in a meaningful way. If you want to optimize your landing page for search engines, add keywords at strategic places throughout the text emphasizing headings, but avoid overstuffing it, as this might hinder performance. 7. Social proof Customer testimonials are among the most powerful tools that help businesses build trust with prospective buyers. Therefore, you can use some of your top customer reviews on your landing page to earn valuable points from prospects. If you have reviews from big brands that belong to your target audience, it’s best to use them to attract your buyer personas. Here’s how GOBY, an electric toothbrush brand used reviews from dentists to gain more authority: 8. Offer benefits/features To create effective landing pages that convert, you also need to mention the benefits or the features of your offer. Thus, readers will understand if the product/service soothes their pain points and is suitable for them. You can mention them in the form of bullet points or related icons/images with short supportive copy emphasizing the gains. Here’s how Shopify showcases their top features: 9. Footer Finally, you can use the landing page footer for different purposes based on your goals. For instance, if you’re promoting a sale or a competition you can add the terms and conditions. Or you can add an FAQ section to address your prospects’ queries on the spot. Just remember that the landing page should have a particular CTA so avoid sending users to different web pages that could distract or confuse them. For example, Netflix used this on their landing page footer: Landing Page Best Practices For Higher Conversions Now that you have a better grasp of the anatomy of a high-converting landing page, let’s see some of the tactics you can follow to increase your conversions: 1. Set a SMART goal As mentioned above, a good landing page usually serves a particular purpose which is evident through the copy and imagery. If you want to ensure that your goal is effective, you can follow the well-known SMART framework when shaping your landing page. It stands for Specific, Measurable, Attainable, Relevant, and Time-bound and by checking all these boxes, you’ll manage to clarify your messaging, deliver it successfully, and measure it appropriately. Source 2. Use a landing page builder If you want to save time and eliminate the resources you need to create a great landing page, you can use a landing page builder. They offer premade templates with customizable building blocks for different purposes and needs. Try Moosend for free Here are some well-known landing page tools to check out: Unbounce Leadpages Moosend Instapage So find a ready-made template that matches the landing page examples shared earlier to create your own without extra energy. Plus, most builders provide mobile-responsive templates to ensure an optimal user experience for mobile users as well. 3. Add brand elements A landing page supports your brand awareness efforts, so it should be rather similar to other marketing venues, such as your homepage. Share imagery that matches your brand guidelines and ensure that your landing page copy is similar to your messaging in other channels. This way, you’ll ensure that your prospects and customers receive a consistent user experience and know what to expect from your brand. Plus, if you use AI writing tools to produce new copy, edit it wisely to match your overall brand style. 4. Conduct A/B Testing AB or split testing is one of the strongest weapons in the digital marketing field. It enables you to test different versions of your landing page and other assets and find the one that will appeal the most to your target audience. Source For example, you can test copy and image variations and the most attention-grabbing will prevail. Thus, you’ll boost your engagement metrics without losing valuable time. 5. Analyze your metrics What metrics should a marketer track to improve their landing page strategy over time? Let’s have a look: Conversion rate Bounce rate Page views Sessions by source Form abandonment Diving into those data will help understand what moves you need to make in the future to increase engagement and conversions. For example, you may decide to shorten your copy or move the signup form higher to make it more visible depending on the metrics. The Takeaways We hope our guidelines and landing page examples gave you some inspiration for your own landing pages. Add these elements, customize them based on your goals and needs, and you’ll convert your landing page visitors into subscribers sooner than you expect. Ready to craft your first or next landing page? Sign up for a free Moosend account and take our builder for a spin! --- ### What Is a Splash Page? How to Create Yours + Examples [2025] > Our detailed guide is here to answer your question "What is a splash page," covering their essence, and pros and cons + compelling examples. - Published: 2024-01-08 - Modified: 2025-01-07 - URL: https://moosend.com/blog/what-is-a-splash-page/ - Categories: Examples, Landing Pages - Levels: Beginner What is a splash page and how can you use it to your advantage? Small businesses and entrepreneurs often ask themselves how to make these pages work, make them engaging, and not somehow hurt the user experience with the website in the process. Fret no! Today, we’ll go over the basics of splash pages, look over their pros and cons, and compare them with other common web pages. You’ll also find some great examples to inspire you and tips on using splash pages more effectively. What Is a Splash Page? Splash pages are digital marketing tools that introduce visitors to the main website. They appear before any other web page to grab attention. Splash pages serve multiple purposes, depending on your exact needs, such as: Offering a promotion, discounts, or limited-time offers. Announcing an upcoming product or some other significant news. Collecting emails or other contact information, helping companies build their email list. Providing a sneak peek or teaser for an upcoming product or service. Directing visitors to different versions of the site based on their preferred language or location. Acting as gateways and age verification tools, requesting visitors to confirm their age or other relevant information. Presenting a disclaimer. Setting the tone by introducing the brand to visitors and making a good first impression. Let’s take a closer look at how splash pages compare to landing and homepages. Splash page vs. homepage vs. landing page If you’re not an expert in web design and digital marketing, it can be a bit confusing to make a clear distinction between these three types of pages. Here’s an example of a splash page from Blume. This page precedes a landing or homepage and has the purpose of building an email list by getting visitors to enter their email addresses in exchange for a discount and free returns. Visitors can either accept or refuse the deal and move on to the rest of the site. By comparison, here’s one of their standalone landing pages. Similar to the splash page above, the account registration landing page has an email address field. Yet its purpose is not to build an email list but for the visitor to make an account. There’s no skip or exit button anywhere on the landing page either. That’s because landing pages aim to convert no matter what. Now, here’s Blume’s homepage. The homepage is chock-full of information and acts as the central hub for the entire site. Splash and landing pages are generally focused on a single goal and have only one call to action. The homepage has links to many other pages and sections of the website. Splash pages do not. However, when done right (in this case, giving discounts and free returns), splash pages can help start the sales process even before the visitor gets to the homepage. So, what are the pros and cons of splash pages? Pros and Cons of a Splash Page Splash pages have seen some changes over the years. Back in the day, most were hardcoded – just like any other webpage on a site. Nowadays, most websites use full-screen popups for their splash page needs. This is thanks, in large part, to the appearance of landing page builders. These tools make it easy to create and deploy splash screens and pages wherever necessary. The main difference between a regular popup and a splash page is that popups usually appear a few seconds after the homepage or landing page has loaded. Splash pages are standalone pages that are already there when you enter the site. They’re the first thing you see. These types of pages can do wonders for your website but there’s a time and place to use them. There are both pros and cons you need to be aware of: So, what should these pages contain for you to get the most benefit and minimize the risk of visitor frustration or increased bounce rate? What Should a Splash Page Contain? Splash pages are great for captivating and guiding site visitors to where you want them to go. They can differ based on what you hope to achieve but they all need to: Look intriguing Immediately give their message Prompt action Quickly get out of the way There are several key elements that every splash page should contain. Clear and concise message Splash pages are like doormen at fancy establishments. They greet visitors and open the door, making a great first impression in the process. They don’t engage in lengthy conversations with guests, keeping them outside in the cold. Your splash page should do the same. It needs to be brief and immediately convey its purpose or value proposition. Whether you’re promoting a new product or an upcoming event, collecting emails, or just introducing yourself, splash pages deliver their crystal-clear message in seconds. Eye-catching visuals Visuals are the initial hook and can make or break your splash page. A picture is worth a thousand words, after all, and will often do most of the talking on a splash page. They are the first thing people see and associate with your brand – especially first-time visitors. That’s why you need to ensure that these visuals represent your brand, are easy on the eye, and are relevant to your target audience. So, make sure these elements include the right fonts and colors in the theme of your brand or event you’re promoting. Splash page visuals typically include: Background image High-quality product photos and other design elements Short videos, GIFs, animations, or plugins (more on these a bit later) Striking visuals complement the message, form an emotional connection, and leave a lasting impression. Poor quality or improper visuals, on the other hand, can push people away and lower your conversion rates. Call-to-action (CTA) One of the main goals of splash pages is to prompt some kind of action from visitors. This is what CTAs are for. The CTA button should be prominently displayed, concise, compelling, and action-oriented. Typical splash page CTA examples include: Go to website: Splash pages with this type of CTA usually act only as introductions to the brand, or a new product, or make some sort of announcement like a sensitive content warning. Verify your age: For age verification purposes. Enter your email: Usually in exchange for a discount, access to gated content, or subscribing to the newsletter. Get started: Subscription-based service providers sometimes use splash pages for quick and easy registration. Responsive design You also need to ensure your splash pages are responsive and display seamlessly across both desktop and mobile devices. This means the splash page should adapt to different screen sizes and orientations for an optimal user experience. An unresponsive page design isn’t only an inconvenience for visitors. It’s not even just about risking losing potential customers. Poorly designed pages also run the risk of affecting your search engine optimization (SEO). Pages that don’t conform to Google’s Core Web Vitals, popup, and mobile-first indexing guidelines rank lower in search results. Be careful when using videos or animations on your splash pages. If they’re too big, they can slow down load times. Plus, they may not show to viewers who are using ad blockers – lowering their engagement with the page. Easy exit or skip option Another important element in any effective splash page design is an exit link. You need to include a straightforward skip option for visitors wanting to bypass the splash page and move to the main site. The main exception here is if you have an age verification splash page, but even then the “go to website” button should be front and center. A clear and easily accessible exit link prevents any potential frustration and keeps a positive user experience. Each of these key elements plays a major role in maximizing the impact, usability, and effectiveness of your splash pages. Let’s go over a few examples. 4 Outstanding Splash Page Examples to Learn From Here are a few hand-picked examples that we think highlight exactly what splash page design should look like. Example #1: Zara This is the first page you see when you go to Zara’s website. The purpose of this splash page is to redirect first-time visitors to the different versions of the site based on country and preferred language. As you can see, it’s intuitive, easy to understand, and fits the fashion brand’s identity and image. Visitors just have to choose their location and language, and click on “Go. ” What’s more, the site takes into account the visitor’s IP address and will prefill the country and language sections automatically. This makes it more convenient for most users. Key takeaways from this example: High-quality and thematic background image. Very clear call-to-action (it’s so clear they don’t even have to say anything). Cookies disclaimer button where visitors can customize their preferred website cookie settings. Example #2: White Claw White Claw needs to have an age verification mechanism in place due to its product. This is the main purpose behind their splash page. It’s simple and no-nonsense, meaning that it probably has a highly responsive design. It’s highly unlikely that this page has trouble loading or doesn’t abide by any of Google’s best practices. Since visitors just need to add their date of birth, there’s no other way to skip the page. But once they do and click on “Confirm,” they’ll hit the landing or homepage. Similar to Zara, there’s also a country/language option for a more personalized experience. Key takeaways from this example: A simple and responsive design. Very clear call-to-action. Optional country and language selection. Example #3: Drake Waterfowl One of the most common uses for splash pages is getting visitors to subscribe to newsletters. This example from Drake Waterfowl has a more popup look and feel because it is a popup in almost every way except the name. Since it shows up before the rest of the website, it is a splash page. There are no age restrictions either so visitors can still get a sneak peak even before they get past the splash page. The image on the right shows what the brand is all about (hunting gear). The message is also very clear and to the point – subscribe to the newsletter and get a discount. What’s different about this splash page compared to the previous two examples is the easy skip “X” button in the top right corner. The great thing about it is that it’s white and sticks out from the background. Imagine if they camouflaged the “X” to be more on theme with their brand! That would have been a sure way to frustrate many visitors. Key takeaways from this example: Crystal-clear message. Highly visible skip button. Thematic background image. Example #4: Species in Pieces Species in Pieces is an experimental code-based interactive exhibition project that rearranges 30 geometrical design pieces to depict 30 different endangered animal species. The splash page uses those exact 30 triangle pieces to spell out the word “Pieces. ” It also briefly explains the scope and purpose of the project, setting the stage for what’s to come. Lastly, the page has a CTA button that invites visitors to explore the exhibition. Key takeaways from this example: Clear and concise message. Clever use of visuals to get their point across. Simple CTA that invites people in. How to Build a Splash Page Building splash pages like in the examples above shouldn’t be too difficult. You have three main options to go about it. Option #1: Hire a web designer and developer Working with professional web developers will usually generate high-quality and tailor-made content. Depending on their experience, you may get truly personalized splash pages that resonate with both your brand and target audience. However, this option also costs more and will typically take longer to finish. You also need to know how to communicate your wants and needs to ensure desired outcomes. This option works best for large organizations with defined brand identities. It’s also mostly for companies that have complex requirements and enough resources to invest in this service. Generally, we’re talking about luxury brands and high-end niche services. They stand the most to benefit from a professional developer and custom-made designs. Option #2: Code it yourself The do-it-yourself option for coding and designing the splash page grants complete creative freedom. It lets you customize the page in any way you see fit. You also don’t need to worry about accurately communicating what you want to others. You’ll code it yourself. You can also take this opportunity to get a better understanding of the web development process and get some hands-on experience. Unsurprisingly, though, you’ll need a certain level of coding and web development experience for this option. It will also take longer to finish, especially if you’re new to coding and landing page design. There is a learning curve, after all. Small to medium tech companies stand to benefit most from this option since they get to use their skills. It’s best suited for those wanting some hands-on involvement and have a basic understanding of coding and web development. Option #3: Use a page or website builder Webpage and site builders are another alternative to creating splash pages able to fulfill your conversion goals. They typically include user-friendly drag-and-drop features, giving users an intuitive experience. Even people with no technical skills can create professional-looking pages with minimal effort. Still, you won’t have the same freedoms and customization options when compared to the in-house DIY option. You’ll be limited by the tool’s features and functionalities. You also won’t get the same level of depth and professionalism from expert-tailored solutions. Nevertheless, a landing page builder like Moosend provides tons of responsive customization options in the form of pre-made templates, widgets, or pre-design elements that provide the best of both worlds. This option is best for businesses of all sizes and industries that want a quick, easy, and cost-effective solution to their splash page design needs. Landing page and website builders are a great compromise between ease of use and professional design. It’s up to you to choose which one of these three options works best to satisfy your splash page design needs and requirements. Need a Shiny New Splash Page for Your Website? When used correctly, splash pages can be a great addition to any website. Acting as introductory pages, they’re often the first point of contact with visitors and potential customers. They need to make a good first impression. Go ahead and register with Moosend for free and start creating your high-performing splash pages. --- ### 15 Re-Engagement Email Examples To Revive Your Subscriber List > Discover our curated collection of high-converting re-engagement email examples and best practices to win back subscribers. - Published: 2024-01-05 - Modified: 2025-05-07 - URL: https://moosend.com/blog/re-engagement-email-examples/ - Categories: Email Marketing, Examples - Levels: Beginner So, you created a list of active subscribers that regularly interact with your emails. Yet you want to spread the word further and acquire new customers. In your quest to find them, you neglect your current audience, and most of them unsubscribe from your mailing list. To keep your subscribers interested in your products or services, you need to send them an engaging email to win them back. Today, we'll see some of the best re-engagement email examples to get back on track. What Is A Re-Engagement Email? A re-engagement email is a marketing email you send out to inactive users to remind them of the good times in an attempt to win them back. The purpose is to engage with people who have low or non-existent engagement and encourage them to purchase your product or service again or interact with your brand. With this type of email, you can: Showcase new products or features Tell inactive customers that you miss them Offer discounts or free items In a nutshell, you show people why they subscribed to your product or service in the first place and prevent them from unsubscribing or canceling their subscription. Benefits Of Re-Engagement Campaigns So why should you focus so much on re-acquiring old subscribers? Here are the benefits of sending win-back emails: Increases engagement and customer retention: As you encourage people to interact with your brand, they are more likely to buy your product, especially if you offer a coupon or discount. Reduces churn rate: Re-engaging customers reduces your churn rate (the rate at which people unsubscribe from your email list). Improves client relationships: Like in real life, periodic communication is vital to relationships. Since clients are constantly made aware of your products or services, they’re more likely to purchase. Now that you know a bit more about what re-engagement email marketing is, let’s look at some great examples. Best Re-Engagement Email Examples So, here’s the million-dollar question: do you know what an effective re-engagement email looks like? If you don't, we’ve got your back. In this section, we’ve included 15 examples that you can take inspiration from to start encouraging people to interact with your brand again. As a bonus, we’ve also included reactivation subject lines for each email template. 1. Asana - Bring them up to speed Chances are, your subscribers stopped interacting with you for a while, which made them miss out on updates. So, you can bring them back by sending them an email like Asana’s: Source The structure of this email is pretty simple. Start with a compelling subject line that showcases what the email is about, such as “Get up to speed with ! ” Then, like in the example, briefly tell the reader what updates you’ve worked on since the user last interacted with your emails. To prompt them into action, use a call-to-action (CTA) button to redirect them to the product so they can try the new features themselves ASAP. How this email inspires action: People will feel more inclined to interact with your product if they’re aware of the changes you’ve made, especially if it now better fits their needs. Plus, if they liked the software in the past, new features will get them excited to try it again. Subject line suggestions: Since You’ve Been Gone... Here’s What We’ve Been Working On New Updates You’ve Missed 2. Juvee - Offer a reward or discount We all like to get things for free or at least at half the price. Your subscribers will be excited to receive a discount or special offer for a product or service they enjoy, especially if they don’t have the budget to invest in your product anymore. Here’s an example from Juvee: Source The concept is pretty straightforward: if you’re an Amazon Prime member, you can receive 20% off for packs of Juvee cherry slushies. If users bought this product before, they’ll be excited to try it again and will re-subscribe to receive the discount. Plus, the email uses FOMO (fear of missing out) to create a sense of urgency through the phrase “The deal ends tonight” and makes people hurry to sign the deal before it ends. How this email inspires action: Offering someone a discount for their next purchase is an incentive that will convince clients to continue interacting with your brand. Subject line suggestions: Last Chance Before the Offer Expires Get 15% Off Your Favorite Product Here’s Your 15% Discount for 3. Duolingo - Send a We Miss You Email This is a great tactic for re-engaging your subscribers. Showing that you miss someone adds depth to your emails and makes your brand human; plus, it adds a sense of personalization that people like and will engage them further. After all, everyone wants to feel special — and Duolingo knows that. Source Duolingo tugs at your heartstrings and makes you feel bad for abandoning the poor owl (who can resist that cute face? ! ). It’s a short, sweet message that feels sincere, emphasized by the visuals; not many can resist those puppy eyes. The words show the reader how much their presence means to Duolingo and prompt them to get back on track soon. How this email inspires action: It will make people feel special and show them that they mean a lot to your brand. Subject line suggestions: We miss you! Let’s start over... Long time no see! 4. Parable - Appeal to their main pain point Everyone has problems, and they constantly look for solutions to solve them. Understanding your audience means knowing what their main pain points are and offering a way to solve them. For instance, let’s look at this re-engagement email example. Source Stress is a mental or emotional state many people experience daily, which affects moods and causes burnout, brain fog, and anxiety. Parable understands this and offers a solution to equip participants to handle stress and be more calm while also reassuring readers that they’re not alone in this. How this email inspires action: Offering relevant content will attract inactive customers. Pair it with personalization, and you’ll have a recipes for success. Subject line suggestions: Let’s Talk About Struggling with ? We Have the Solution Latest News from to Tackle 5. Surreal - Make it funny Laughter is the best medicine, as people say. And it’s true! It relaxes the whole body, relieving physical stress and relaxing your muscles. It also triggers the release of endorphins, which makes us feel good. So, why not use science in your next marketing strategy by adding humor to your emails, like Surreal: Source This example is a perfect blend of fun and urgency. Surreal uses FOMO to prompt users to hurry up and grab themselves “the breakfast bargain of the century” through playful sentences and offers discounts to seal the deal. How this email inspires action: Through humor, your brand seems more authentic and appeals to your target audience (if this is the tone of voice for your brand). Subject line suggestions: This Is Your Last Chance The End Is Nigh! Grab Your Now. Hey, We Need to Talk... 6. Jetson - Celebrate meaningful dates Most of us like our friends to shower us with gifts and congratulations on our special day. When it comes from your favorite brand, it makes you feel extra special because “Aww, they remembered! ” — and you’ll undoubtedly want to keep interacting with a brand that cares about you. Let’s look at an example for Jetson Health. Source In this case, it’s the brand’s birthday. The message is pretty clear: this brand offers a $10 discount on their product if the user uses the discount code BDAY10 when purchasing the item. There’s even another code for 20% off at the bottom. This will prompt subscribers to buy it (because who doesn’t like to receive gifts? ), and they will certainly look forward to the next anniversary. How this email inspires action: Personalized email campaigns can increase open and conversion rates and nurture your relationship with existing customers. You can create messages tailored to their needs to increase your re-engagement efforts. Subject line suggestions: Our Birthday, Your Treat A Birthday Deal Like No Other It’s Your Birthday! Celebrate in Style with . 7. Coterie - Celebrate holidays You shouldn’t just celebrate birthdays or anniversaries with your audience. You can also use seasonal emails for your re-engagement strategy. Use this to your advantage and re-engage your inactive clients with a hearty ‘Ho ho ho,’ just like Coterie did. Source Coterie is a brand that sells home products, so Christmas is a perfect time for them to engage with subscribers to secure a sale. People will want to buy a pillow or two for their home decor and make it feel cozy during this festive season. You can almost see yourself curled up by the fireplace with hot cocoa and a pillow by your side! Their heartfelt message also thanks subscribers for their support, which makes them feel special. Plus, their fast and free shipping is an extra incentive: who wouldn't want to receive their present in time for Christmas? How this email inspires action: Most customers will be in the spirit of giving during Christmas, Thanksgiving, or Easter, and they’re more likely to buy a product during this period. Subject line suggestions: ‘Tis the Season to Be Jolly, ! Happy Holidays from Season’s Greetings from 8. Google - Reward their loyalty A re-engagement email sequence doesn’t necessarily need to engage inactive subscribers (although that’s the primary purpose); it can also focus on retaining existing customers. We mean people who’ve been there for you for a while; if you don’t offer them attention, they might move on to greener pastures. To re-engage existing customers, offer them discounts, freebies, or loyalty programs, such as extra points or features. Let's take a look at this re-engagement email example: Source Google uses this approach and offers access to 100GB of cloud storage and support from Google experts for YouTube Premium members. Basically, it rewards people for sticking with them for so long. Google also clearly communicates the benefits so users know and understand what the offer is, which will make them want to use the service in the future. How this email inspires action: Such an email persuades users to opt in, but it also turns them into repeat clients. Subject line suggestions: Your Gift from Is Here Don’t Forget to Redeem Your Gift Rewards You for Your Loyalty 9. Salt & Stone - Offer personalized recommendations Personalization is a vital ingredient of any email marketing campaign, so offering personalized recommendations can go a long way. If you add personalization to your reactivation emails, you can win inactive subscribers back by recommending similar products based on their purchase history or preferences. Take a look at this example from Salt & Stone. Source Aside from promoting the Santal & Vetiver Deodorant and explaining how the ingredients offer 24-hour protection, the email also has a section where the brand displays similar products. While the deodorant might not spark their interest, the best sellers might. By recommending other products, Salt & Stone incentivizes readers to make another purchase. Psst! You can also take a look at Moosend’s recipe for success by clicking this link. How this email inspires action: Since even the most loyal customers won’t know all your products, emailing recommendations based on their purchases will prompt them to act. Subject line suggestions: Check Out Similar Products to ! Since You Bought , Here’s Five More to Try Have You Tried Our Latest ? If you want to start creating your re-engagement campaigns ASAP, you can sign up for a free Moosend account today. With a user-friendly drag-and-drop builder, responsive templates, and pre-made workflows you can craft yours in a matter of minutes. Try it for free 10. Withings - Introduce new product updates and features Similar to our first example (‘Bring up to speed’), this email newsletter aims to engage users through product updates. Withings has the perfect example. Source Through engaging visuals, this brand creates a re-engagement email that catches your attention. It lists the changes done to the app (such as the icon redesign), as well as the major improvements and new features. It further explains that Withings 5. 15 focuses on performance and has fewer bugs than other versions. As a result, people familiar with this app who’ve given up on it due to low-performance issues, for example, will be thrilled to discover that it has a new face and works better — and might come back. How this email inspires action: Such a re-engagement email template will get people excited to try the app again. Subject line suggestions: 2. 0: Discover the New Features Today! Version 2. 0 of Is Here! Try Out Our Brand New App! 11. Cuisinart - Ask whether they still want to hear from you Sometimes, you accidentally send too many emails to your readers, which puts them off. To avoid getting their inbox swamped with your emails, they might prefer to unsubscribe than continue the relationship. Or they simply stopped opening your emails because your content is irrelevant to them. Now is a good time to ask them what they want from you. Take this re-engagement email example by Cuisinart: Source They noticed someone stopped interacting with their emails and wanted to know what their email preferences were. Cuisinart gives subscribers two choices: one to customize their communication and content, the other to unsubscribe. It also puts the reader at ease, letting them know there are no hard feelings for unsubscribing from the newsletter. How this email inspires action: The purpose of such an email is to offer the client the option to choose their communication preferences to enhance the customer experience. Subject line suggestions: We Have a Question for You Do You Still Want to Hear from Us? Update Your Communication Preferences 12. Avocode - Share case studies and customer success stories Case studies, customer success stories, and community spotlights serve to showcase the value of your product by using stories from real people to emphasize its importance. So, if your dormant subscribers lose faith in your product, remind them how great it is by adding case studies and customer success stories in your email. Source Avocode highlights its solution’s benefits through concrete examples and case studies that will convince the user they made the right decision in the past and that they should continue using the product. The structure of this email is standard: all you need to do is add a collection of resources, in this case, free e-books, that the subscriber can read to solve their issues. And don’t forget to add a brief description of the resource and a CTA to boost conversions. How this email inspires action: Social proof enhances credibility among prospects and existing clients and inspires action. Subject line suggestions: Here’s What People Say About Save More Time with (Case Study Inside). Need Proof That Is the Right Choice? 13. Wix - Promote a limited-time offer or flash sale A flash sale email has one main objective: to offer a limited-time promotion or discount. It makes use of a shopper’s impulsivity by creating a sense of urgency around the time-sensitive offer. Marketers also use these kinds of emails to build brand awareness or boost customer loyalty. Such an email doesn’t have to be complicated, as exemplified by Wix: Source It’s simple, easy to create, and effective. The user sees all the information they need (what the offer is and for which products), as well as how much time they have before the offer ends. The countdown is a nice touch that creates a sense of urgency and prompts users to buy a subscription plan before it’s too late. How this email inspires action: Through FOMO, users will feel more compelled to buy a product they want. Subject line suggestions: Hurry — Offer Ends Soon! Save 50% Off Our Products Limited Time Offer 14. Shopify - Ask for help or feedback Do you know what your customers think about your brand? If you have no clue, you won’t know why your existing customer base keeps unsubscribing from your emails. A good way to gather feedback is to email them. Here's a re-engagement email example by Shopify that shows exactly that. Source Through this survey, Shopify can gauge customer satisfaction and offer clients a way to leave their thoughts. By gathering feedback, they can later improve their services for e-commerce companies and create better customer experiences to attract more prospects or retain the old ones. After all, as a brand, you want to please your clients and satisfy their needs. By constantly listening to their needs and improving your services, clients will keep returning for more. It also fosters loyalty. If you want to create a survey for your audience, you can take a look at these free survey tools we compiled. How this email inspires action: Asking customers for feedback will increase the likelihood of them interacting more with your brand, as well as allow your company to improve its services. Subject line suggestions: Penny for Your Thoughts? Help Us Improve Our Services Your Feedback Matters, 15. Buoy - Share valuable educational content Our last example refers to promoting educational content. After all, the Internet is a vast source of information, not just for promoting or selling products, as people turn to it when they want to learn more about a topic. So, revive your unengaged audience by sharing valuable educational content, like Buoy: Source Our example from Buoy educates subscribers about gut flora and how to maintain its health. They offer an email filled with interesting facts about gut health, as well as how their product helps nurture it. In turn, people will feel more compelled to invest in the product. How this email inspires action: Educational content builds credibility and trust and marks your brand as an expert on the topic. Subject line suggestions: Want to Know More About ? Did You Know That... Interesting Facts About Did you like our examples? We’ve selected the best ones so you can understand the importance of re-engaging your subscribers. But how do you craft them? Stay with us as we explore this topic in the next section. Re-Engagement Email Best Practices Here are some best practices for crafting the perfect re-engagement emails to make subscribers want to open emails. Let’s get practical! List segmentation While personalization is important in every email campaign, so is email segmentation or email tagging. Segmenting your subscriber list means dividing your users into different categories based on shared characteristics, like education level, age, or geographic location. Since each of us is different and has unique needs, doing this will help you choose the best strategy for them. For example, some might like humor in their emails, while others respond better when you send them valuable resources. Or maybe others simply like to contact you on social media. If you’re unsure how to do that, you can count on Moosend to break up your list into endless segments based on any criteria you choose. With their email segmentation features, you can send the right email to the right audience every time. Email timing and frequency When is the best time to send emails? Moosend made it their mission to find out the answer, and what they yielded was this: the best time to send emails is Thursday and Tuesday, which had the highest open rates. Moreover, 8 - 9 am was the best time of the day to deliver them, while emails sent after 6 pm rarely get opened. But what we recommend is to consider your industry. For instance, the average open rate for the food industry is 18. 68%, while the pharmacy industry had the lowest score (6. 13%). Plus, B2B audiences might open your email depending on the number of emails they receive during the day, while B2C audiences rely on buyer personas (and email segmentation), which makes it more challenging to pinpoint. Another factor to consider is the timezone; while you send emails in the optimal time window for US audiences, don’t be surprised if people in Europe won’t open it simultaneously. Measuring campaign performance Last but not least, measuring your campaign’s performance is crucial. You might think just sending your emails is enough, but knowing how it performs is vital for improving your future campaigns and keeping users engaged. Measuring metrics such as click-through rates, open rates, and conversion rates is an integral part of any email. This way, you learn what works and doesn’t, so you can make adjustments. Luckily, most email marketing services have built-in analytics you can use to track how well your emails are performing and work to improve your engagement rates. Furthermore, Moosend has precise and comprehensive reports that save you time and help you make more accurate business decisions. Author’s Tip: Discover how to keep your customers engaged with this ultimate guide to email engagement. Create a Re-Engagement Email Campaign Now that you checked the above re-engagement email examples it's time to create yours! The first step is to get creative! Use emojis in your email subject lines, offer incentives and discounts, and make your emails mobile-friendly — the options are endless. Or, you can use an email marketing tool like Moosend. Moosend is a solution that will make you say, “Yes, this is the one! ” as it offers countless helpful features, like A/B testing, marketing automation, and a newsletter editor. It also has excellent email deliverability capabilities. By enabling and setting up a sender policy framework (SPF) and IP verification, you can send the right messages at the right time. Plus, its automation will improve your sender reputation in the long run. Try Moosend for free by registering now. --- ### 12 Coming Soon Landing Pages For 2025 Success > Level up your pre-launch strategy with our definitive resource on coming soon landing pages. Explore examples, platforms, and more. - Published: 2023-12-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/coming-soon-landing-pages/ - Categories: Examples, Landing Pages - Levels: Beginner Over the years, Coming Soon landing pages have evolved from mere placeholders to powerful marketing tools. They are a great way of letting your target audience know you have something great in store for them. Still, some business owners, freelancers, or marketing professionals fear they don't have the right technical skills, budget, or tools to design attention-grabbing Coming Soon landing pages and drive results. They can rest easy now. This comprehensive guide offers actionable strategies, practical tips, examples, and relevant tools to create compelling pre-launch landing pages. Do You Even Need a ‘Coming Soon’ Landing Page? Coming Soon landing pages let prospective customers know you’re preparing something good for them. They act as placeholders for something bigger like: A new website A new product launch A brand redesign A new line of products Coming Soon landing pages have the potential to raise awareness, generate leads, build hype, or boost pre-purchase numbers. Long story short – a good landing page sets the stage for a successful launch for whatever you have planning. Frankly, anything is better than the dreaded 404 “Page not found” error. These make you look sloppy and unprofessional. And if you’re not a brand people can recognize, these errors will push some people to think you’re a scam. The fact is, over 73% of people who reach a 404 error page will leave your website never to return. However, a well-designed Coming Soon webpage has many benefits instead of drawbacks. It can: Boost your email marketing campaign by turning visitors into subscribers and growing your email list. Promote your social media pages to potential customers. Create excitement and build hype before launch. With the right keywords in place, you can even increase your SEO rankings. Give you insights into your target audience’s needs and expectations. Raise brand awareness. By offering early access discounts and preorders on these pages, you can even generate early sales. Give you extra time to identify and fix website or product issues before launch. Simply put, well-designed Coming Soon pages can give you a competitive edge by making a good first impression with the target audience. So, what should these pages contain to be effective? Essential Elements of a ‘Coming Soon’ Landing Page Coming Soon landing pages come in various shapes and sizes. They also serve different purposes, whether it’s an e-commerce site launch, brand redesign, product launch, etc. You may even want to get different things out of them, like presales, higher conversion rates, or more email subscribers. The point is there’s no one-size-fits-all to landing page design and optimization. There are, however, key elements that find their way into most Coming Soon landing pages. These are: Appealing headline: Make your landing page copy short, engaging, and able to capture people’s attention. Strong CTA: The call-to-action (CTA) tells visitors what to do next. Whether it’s to subscribe, preorder, contact, follow your social profiles, or join a waiting list, the CTA button directs the target audience where you want them to go. Brief description: This should include a clear value proposition and a concise list of the main benefits visitors can expect from your offering. Engaging visuals: A good background image and other visuals can go a long way in driving your message home. Make sure they’re on theme, though, and preferably have your brand fonts and colors. Contact information: You want your audience to get in touch with every chance you get. So, include your phone number, email, or a contact form. Social media account links: These serve multiple purposes. For one, you can grow your social media following. Second, they encourage visitors to get notifications about upcoming launches. Thirdly, interested parties get an easy way to share your event with others. Email signup form: Email subscribers get notifications about the launch and other relevant news. You also get to grow your email list. Optional landing page elements Depending on the circumstances and the type of Coming Soon landing page, you may also find some of these optional elements useful: Hero shot: This is an image of your product in action. It helps the viewer see themselves using it. FAQs: A short list of frequently asked questions about the upcoming event, product, or website launch day. Countdown clock: You sometimes need to tell your audience when they should return. A countdown timer or a progress bar lets them know the launch date. It can also increase anticipation and interest by creating a sense of urgency. Progressive disclosure: You can also use the “Learn more” buttons or various expandable sections. These let visitors learn more about your offering as they explore the page. Social proof: If you have anything relevant, things like endorsements, testimonials, or reviews can build credibility or hype about the event. Rewards: If appropriate, you can also offer visitors some sort of incentive to subscribe or take some other action. Exclusive content, discounts, and beta testing access generally work well. Language option: Provide a multi-language option if you’re reaching an international audience. Exit Intent Popup: This functionality helps you capture emails from those who are about to leave the landing page. With all the theoretical information out of the way, let’s now go over some of the best Coming Soon page template ideas. 12 ‘Coming Soon’ Landing Page Examples If you’re a beginner to landing page design and best practices, nothing speaks louder than several good examples to follow... or even steal. We’ve handpicked a dozen Coming Soon landing page examples that best highlight proper design and optimization. Hopefully, these Coming Soon page examples will give you a good idea and a head start. 1. StartupScene StartupScene’s Coming Soon landing page is a good example of what such a page should include. Source: Lapa. ninja This page is simple yet includes most of what visitors need to know. It has a short and catchy headline, “Startups, People, Stories, and Events. ” It tells pretty much everything in just a few words. It then goes into a bit more detail about what the platform provides – a community for designers, founders, engineers, and investors to connect. At the bottom of the page, we have the CTA button prompting people to join the platform's beta version. It also includes a Contact information section. What you should take away from this example: A strong and simple headline. Simple yet powerful background design. Visible and strong CTA. 2. Roastdesign This landing page by Roastdesign for its Figma plugin has an attention-grabbing headline that immediately conveys the message. Source: Lapa. ninja It’s quickly followed by a brief description of what the plugin can do and a CTA button. The CTA directs visitors to get the early access version. Further down the page, there are more details about the tool, including some of its features and functionalities. But at the top right-hand corner of the landing page, there’s a button for feedback and one for visitors to share the page on Twitter. What you should take away from this example: Minimalist design in theme with the product. Strong CTA button. Social media share button. 3. Sol Sol has created a Coming Soon landing page for their innovative reading glasses - the Sol Reader. Source: Lapa. ninja The landing page features numerous elements that highlight the qualities of their product and brand. They keep a background color reminiscent of that of the sun (sol). It includes product highlights and several hero images. The page includes a Learn More button and several interactive elements. These let people find out more about the glasses. Lastly, it has a button to join the waitlist and one for a presale option. What you should take away from this example: Thematic background. Hero shots. Waitlist and presale options. 4. Veiled Fate Veiled Fate is a fantasy board game looking to get financing off of Kickstarter. Source: Lapa. ninja Right off the bat, the Coming Soon landing page includes a date. This lets people know when they can go on Kickstarter and finance it. It also includes highly engaging visuals. These include artful depictions of the game’s characters and actual pieces and cards from the board game. More importantly, however, the page includes a couple of testimonials from professional playtesters to give the game credibility. What you should take away from this example: Engaging visuals. Testimonials as social proof. Countdown clock – in this case, a date. 5. Moon The New York-based same-day cake delivery service, Moon, had a truly innovative idea with its Coming Soon page. Source: Lapa. ninja They decided to play a little game with their visitors. People get to vote on three cakes and will get a token reward for doing so. This technique gets people to spend more time on the page and interact with it. It builds anticipation and helps visitors envision themselves with those cakes. The page also has an email signup to get notified when the service launches. What you should take away from this example: Very clear headline. Simple game with a small reward. Email signup CTA button. 6. Signals Signals is a cryptocurrency marketplace with a pretty detailed Coming Soon landing page. The page is very clean and well-organized. Source: Lapa. ninja The first thing that grabs our attention is its countdown timer. It lets people know how much time until their token presale starts. They also included a “watch video” and an email signup button at the top. You’ll also find a “whitepaper” button and social media redirects at the top right corner. They immediately go into the value proposition and a bullet point list of all relevant features and benefits. Keep in mind that this is a finance platform, and people need to entrust them with their hard-earned money. That’s why there’s a “team” section to show the real people behind the organization. What you should take away from this example: Countdown timer front and center. Email signup section. Our team section to humanize the brand. 7. Superthread Superthread’s Coming Soon landing page has a clean, white, minimal design. It works great with what they’re trying to say. Namely, their productivity tool cuts through all the clutter and gets the job done. You’re not paying for bells and whistles. You’re getting a unified tool for start-ups. Source: Lapa. ninja Its brilliance lies in its simplicity. It’s got snapshots, benefits, and a clear value proposition. Even the headline shows this in just three words. Enough said! Visitors also get to try the free beta version. A great way of getting people on board pre-launch. What you should take away from this example: Minimal design in line with the value proposition. Free beta button for early birds. 8. Campsite Campsite’s landing page is another example of simplicity. Similar to Superthread, Campsite went for a minimal black-on-white layout with very little clutter. Source: Lapa. ninja The headline says exactly what the platform’s about, with the value proposition immediately after. The only real thing that seems to break the monochrome mold is the CTA. The “Reserve your campsite” call-to-action is in bright orange making it easy to find, and the text is a cute pun on the brand name. What you should take away from this example: Minimalist design. Clear headline. Strong and easy-to-find CTA button. 9. Anna Jóna Anna Jóna is an Icelandic bar, cafe, and cozy cinema — all in one. The Coming Soon landing page keeps a minimal design while giving it a somewhat retro look. It almost has a Wes Anderson look and feel. Source: Lapa. ninja It’s different from the other examples on this list mainly because it's more personal. Instead of an obvious headline, there’s the logo. There’s also a very personal greeting that includes a scheduled launch date so visitors know when to come back. The CTA is for hiring staff, which is a great way of finding like-minded employees who vibe with the landing page. You also get social media links to follow the process and know when you can share in the experience. What you should take away from this example: Cozy and personal visuals and color scheme. Personal greeting with the launch date. Social media links to build a following. 10. Steam Deck Gamers all around the world rejoiced when the Steam Deck came out – a handheld gaming PC connected to the user’s Steam account. Product Coming Soon landing pages like these need to include several key elements, and this one does. Source: Lapa. ninja Catchy headline and pricing information – check! Detailed tech specs – check! Hero shots – check! Add to wishlist CTA - check! All-in-all, the landing page gives all the necessary information an avid gamer might want. What you should take away from this example: Hero shots. Grabbing visuals. Add to wishlist CTA. 11. Felt Who would have guessed people were still making maps nowadays? Well, with Felt, people are making all sorts of maps for all sorts of situations. Source: Lapa. ninja Right off the bat, Felt’s Coming Soon landing page gives that outdoors feel. That’s thanks to the camo green color. The value proposition is there, and so is the catchy headline. The orange early access CTA button stands out on the green background. It’s also a great way to get people to use the map editor before the official launch. It also includes social media links but other than that – simplicity is key here. What you should take away from this example: Simple design. The CTA button stands out from the background. Twitter and LinkedIn social media links. 12. Cricut Last but certainly not least is Cricut’s Coming Soon landing page. Source: Lapa. ninja What’s most effective about this landing page, in our opinion, is the examples section. It shows the many diverse do-it-yourself uses their tools can help people with. It helps visitors envision themselves truly becoming creative. The page also has a quote from Dr. Brené Brown. Although it’s not about their product, per se, this quote helps drive the creativity point forward. The page also includes an email signup CTA and social media links for people to follow and share. And since Circut is aiming for an international audience, they also included a language option. What you should take away from this example: Diverse of the product being used. Multi-language option. Many social media link options. Best Tools and Platforms for Creating ‘Coming Soon’ Pages If you want to create Coming Soon landing pages like the cool examples above, you need to use one of the best landing page builders on the market. Many of these have an intuitive design, numerous customization options, and often need no coding skills on your part. They can also include nice templates to help you get started and make the process as seamless as possible. Here’s a short rundown of some of the best and easiest-to-use landing page tools and platforms to get you started. Moosend is a budget-friendly all-in-one email marketing automation tool with a powerful landing page builder. It has a user-friendly UI and easy drag-and-drop functionality. Coupled with its Coming Soon template library, Moosend makes it a breeze for beginners to create stylish and mobile-responsive landing pages able to convert. It also comes with a WordPress plugin so you can upload your pages to your site in seconds. Hubspot Marketing Hub is a suite of inbound marketing tools with a free customer relationship management (CRM) system. You can customize its landing page templates and include media content. The tool also has A/B testing for up to five versions at a time. You can include smart rules that show landing pages based on visitor location, device, source, or other variables. ClickFunnels lets you create landing pages for upselling and cross-selling. It includes mainly pre-made landing page funnels and sales-focused features like opt-in pages or lead generation functionality. Leadpages provides great mobile-friendly landing page templates. It also lets you include your images, as well as videos, a countdown clock, and other features to make your landing page more appealing. Let’s now take a quick look at a few techniques and strategies to get visitors to leave their emails on your landing pages. How to Encourage Visitors to Leave Their Email on a ‘Coming Soon’ Landing Page It doesn’t matter how cool your Coming Soon landing pages look if they fail to convert. To encourage visitors to leave their emails, consider the following landing page strategies and best practices. Give them an incentive: This can include anything from early access, and sneak peeks, to discounts. These all help entice people to sign up. Optimize your CTA: Use visually appealing colors for the CTA button that contrasts with the background. Maintain data usage transparency: You must show visitors exactly how you’ll use their data and put their minds at ease. People are generally squeamish about sharing their information if there’s a risk it will end up in the wrong hands. Highlight the fact that you comply with all data privacy laws. Use social proof: Leverage testimonials or partner logos whenever possible to increase trust and build confidence. Use a countdown timer: These can build urgency and trigger the fear of missing out (FOMO). Building your email list with Coming Soon landing pages is a great way to get access to people you know are interested in what you have to offer. Gear Up and Launch: Start Putting Together a ‘Coming Soon’ Page Now For some, Coming Soon landing pages may seem like an afterthought – something nice to have but not necessary. We beg to differ. For the amount of time and effort you put in, the benefits are well worth it. You get to build hype, increase your social media presence, grow your email list, and even make pre-sales if that’s your goal. Use this guide's examples and best practices, and get started today! Register with Moosend for free and create. We’re already looking forward to what you’ve got cooking. --- ### Real Estate Drip Campaigns: 7 Essential Steps [2025] > Elevate your marketing with real estate drip campaigns. Get tips, examples, and strategies to nurture leads and boost sales effectively. - Published: 2023-12-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/real-estate-drip-campaigns/ - Categories: Email Marketing, Design - Levels: Beginner You’re a real estate agent who wants to connect with more leads and enhance your relationship with them. What can you do to achieve this? You can use real estate drip campaigns as they can make your life so much easier. A good automatic drip campaign can make the difference between good and bad open rates. Plus, it helps you nurture growth and your conversions. Read this article to discover: What drip campaigns are How to set up real estate drip campaigns, How to measure their effectiveness. What Is a Drip Campaign In Real Estate? A real estate drip campaign is an automated email sequence that warms up a lead by sending them helpful information over some time in the form of follow-ups. These emails usually have a trigger, which means that if a potential lead performs a certain action, it sets off the drip campaign. For instance, someone is interested in a specific property and wants to learn more about it, so they’ve signed up for your platform. This action triggers a series of welcome emails that give the potential buyer information about the property, the neighborhood, or other tips. The goal of realtor drip campaigns In simple terms, the goal of drip marketing campaigns for real estate agents or teams is to persuade potential home buyers or sellers to make the right decision regarding properties. The type of email content you can send is relevant listings in the area, case studies and testimonials from other clients, or blog posts with tips and tricks. But are drip email campaigns that effective? We will find out in the next section. Tip: For more examples, check out this article. How Effective Are Drip Campaigns? Why should real estate agents use drip campaigns to convert new clients? The main benefit is that drip campaigns make capturing leads better, easier, and faster. So, instead of focusing on one lead, you can nurture relationships with multiple people. However, there's more than that: Yield higher open, click-through, and response rates Due to the timing of drip email campaigns, there’s a higher chance of recipients opening the email. If a person receives an email after performing a certain action, they’ll open it because it's relevant to them. In fact, the open rates for drip campaigns are about 80% higher than single email sends. The average click-through rate is three times higher. Enable better profits According to Annuitas, nurtured leads make more purchases than non-nurtured leads (a 47% higher order value). So, drip campaigns are all about lead nurturing, but it also saves you time and money. Have low bounce rates Bounced emails are addresses in your email list that didn’t receive your message. Luckily, the bounce rate for real estate is less than 1%, so drip campaigns make sure your email reaches your prospects. Increase marketing-spend efficiency Drip campaigns lead to a 30% increase in marketing-spend efficiency, especially if you tailor them to each client. In a nutshell, drip campaigns give you the credibility your brand needs to nurture your relationships and stay top-of-mind. Let’s go further and discover how to set up a real estate drip campaign in only seven steps. How To Set Up A Real Estate Email Drip Campaign Now that you know the basics, you want to start your drip campaign. But where should you begin? Fret not, as we’ve identified the steps for you: Follow these guidelines and you’ll create an excellent email drip campaign that will bring in those quality real estate leads. Step 1: Identify the campaign goal The first step in creating your real estate drip campaign is to identify your objectives and what you want to achieve: do you want to get more leads or re-engage past clients? After establishing your goals, you should also consider what your buyer or seller leads want to achieve. How can your drip campaigns help them with their personal goals? Let’s look at a scenario where you have a first-time homebuyer who’s unsure of what they need. In this case, your campaigns should help guide them in the right direction and offer actionable advice to streamline the process. Your drip campaigns should put them at ease. You can also create goals for each segment of your email list (which we’ll talk about later) to make drip campaigns easier to handle. Pro tip: Use the SMART method (Specific, Measurable, Attainable, Relevant, and Time-bound) to set your goals and ensure they’re attainable in the near future. Step 2: Segment your audience based on triggers and groups After identifying your goals, it’s time to segment your target audience based on shared characteristics to help you identify the best strategy to engage them. In this case, you can group them based on triggers and needs, as each lead has different interests and demands. If you try a one-size-fits-all approach, you might lose potential clients. So, think about what each group needs from you. What kind of conversation would you have with them after identifying their pain points? For instance, you can categorize your audience into buyers and sellers, as well as based on their activity (new leads or past clients). Pro tip: If you don’t know how to segment your contacts, Moosend can help you. With our email segmentation features, you can break your list into multiple segments (based on any criteria) so you can send the right message to the right person. Step 3: Choose the right drip campaign software for your needs Now comes the fun (and probably the most time-consuming) part: choosing the right software for your business. Since drip campaigns work differently from traditional standalone emails, you need a tool with lead generation and management features, affordable pricing, and high email deliverability. Fortunately, Moosend is an excellent email tool suitable for real estate to take your marketing strategy to the next level. With various real estate email templates at your disposal, you can create different types of personalized emails that boost your conversion rates and increase your sales funnel. Furthermore, Moosend stands out as an excellent choice thanks to its versatile triggers. For instance, it's incredibly effective when someone shows interest in a property but leaves the inquiry halfway. Moreover, the platform allows you to set up targeted emails to re-engage potential clients who might have 'abandoned the house hunt. ' It's a powerful tool to nurture leads and turn those missed opportunities into successful deals. Pro tip: If you don’t know what to look for in email marketing software for real estate, here’s a list of characteristics: User-friendly email or landing page editor Professional drip campaign templates Personalization tools to tailor your messages Integrations with Customer Relationship Management (CRM) software Try it for free Step 4: Create your email sequence When you have your software, you can start drafting your email sequence. Hooray! Fortunately, there is a wide variety of email content to choose from, such as introductions (your first email), multiple property listing newsletters, market updates, and open house announcements. Here’s an example from Zillow: You can create something similar by selecting a suitable template for your different segments, and then start building your drip campaigns! Pro tip: You can’t possibly know everything about your audience, so don’t worry if you’ll have to adjust your strategy in time to fit different needs. When you have more details about your clients, you can create alternative triggers and drip email campaigns to nurture them effectively. Step 5: Set the timing and frequency Since the real estate industry is highly competitive, when is the right time to send your emails? How often should you send them? To reach your target audience, you need to time your emails perfectly. You can send them as frequently as you want: weekly, twice per month, once per month, etc. However, it depends on the type of drip campaign and who your target is. For buyer leads, you need an email drip campaign with information specific to their interests. Maybe they’re first-time homeowners or have a particular budget. Craft your emails accordingly and answer all their questions. For home sellers, your drip campaigns should have valuable information about selling their domicile or how to buy a new one. Address their concerns and adjust if necessary. Last but not least, if you just want to generate leads, you might want to have an introductory email where the recipients fill out their names and email addresses. It will help you glean more details about their interests so you can send them relevant content in future exchanges. Take a look at the following table for a mock schedule for each type of drip campaign: Pro tip: A good rule of thumb is to have monthly or weekly contact. The aim is to stay in your recipients’ minds without being overbearing. You can increase the frequency as you see fit if you provide valuable content. Step 6: Set up automation workflows Marketing automation workflows and drip campaigns work hand in hand, especially since drip campaigns are basically automated emails sent after a user performs a specific action on your real estate website. Your email marketing software should have automation features that make crafting and sending emails a breeze while you sit back and relax. Setting automated workflows will allow you to enhance your personalization efforts by targeting the right person with the right message. Moreover, you can create a welcome series or more complex re-engagement sequences for them based on their behavior and more. Just select the right triggers and actions from the list and you are ready to go. Luckily, Moosend is such a software; plus, it’s affordable and easy to use. So you can give it a go and see if it suits your needs. Pro tip: While there are many trigger options available, try to think of those that apply to you. The marketing solution can do the rest so you can focus on other time-sensitive tasks. Step 7: Launch the campaign After completing all the steps above, you’re ready to launch your real estate drip campaign. However, your job’s not done yet. Even if it’s tempting to sit back and watch how your list grows, you still need to monitor your campaign’s performance and see how users interact with your emails. One surefire way to track this is through Moosend’s built-in analytics. With Moosend, you’ll get the full picture of your drip campaigns as it shows you how users move around your website through advanced tracking. Plus, it reveals your customers’ actions to help you understand why they act this way. Pro tip: Knowing how your current campaign works is vital for improving your future ones. By analyzing specific metrics, you can build targeted drip email campaigns that convert users and keep them engaged. Speaking of metrics, let’s see in greater detail how you can measure your real estate drip campaign’s performance. How to Measure the Success of Drip Campaigns How can you estimate the success of your drip campaigns? By measuring the key metrics and performance indicators, such as email open rates, conversion rates, click-through rates, unsubscribe rates, and return on investment (ROI). The average open rate for the real estate sector is 41. 6%, so you have a very high chance of capturing your readers’ attention with drip email campaigns. The higher your click-through rate is, the more engaging and relevant your content is for your audience. To keep track of all these indicators, try Moosend’s reporting and analytics features. This solution is every real estate agent’s dream, as it offers comprehensive and precise reports that save you time. It also enables you to make accurate business decisions so you can craft better-targeted drip campaigns. Let’s discuss some drip campaign best practices that real estate agents can use right away. Drip Campaign Best Practices for Real Estate Agents Here are some extra tips for making your drip campaigns the best: Keep your emails short You have a short window of time to make a good first impression, so avoid rambling and keep your emails brief. If possible, you can try to condense your emails in 10 words or less. Also, try not to include time-sensitive information in your emails. Use catchy subject lines The purpose of subject lines is to grab the prospect’s attention. It makes them want to open your email. Keep them short and sweet, avoid spammy words, and don’t be misleading. If you don’t know which subject line to utilize in your campaigns, A/B testing is a great way to ensure you choose the most engaging one. Make it personal To pique your reader’s interest, show them a message that could have been written by a close friend. Your emails should be warm, almost informal (if that’s your brand’s tone of voice), but also professional. It should reflect your personality and show that there’s a human behind the brand. Clean your email list frequently Maintaining good hygiene habits will increase the overall engagement rates of your emails. In addition, your emails won’t end up in spam folders, and you’ll be able to develop meaningful relationships with your active clients. Start a New Real Estate Drip Campaign That’s it! You’re now a master of real estate drip campaigns. Equipped with this knowledge, you can create your series and get as many leads as possible. But have you thought about which software you want to use? We’re asking because we have the perfect solution for you. Moosend is an affordable, modern, and easy-to-use email marketing and automation platform that helps businesses in the real estate industry create effective drip campaigns. With advanced automation workflows, multiple pre-built templates, and personalization features, you can draft the best email campaigns to boost your conversion rate and build long-lasting partnerships. So, what do you say? Does Moosend deserve a chance? If ‘Yes,’ you can try it for free by creating your account today. Frequently Asked Questions (FAQs) Still, have some snags you need to untangle? Check our FAQ section to shed light on your doubts. 1. How long should a drip campaign last? While it highly depends on your audience and goals, it typically takes about eight to sixteen weeks. 2. What is the best time to send a drip campaign? Typically, the best time to send emails is Thursday and Tuesday at around 8 - 9 am. Avoid sending them during the weekend, as it has the lowest open rates. 3. How do I know when to send a drip campaign? You know when to send a drip campaign if you have actions a user can perform on your website, such as subscribing to a newsletter or creating an account. Due to the nature of the real estate industry, you will have plenty of opportunities to send a drip campaign to those interested. For instance, you can start your campaign when people seem interested in a property and sign up to learn more about it. --- ### 11 Best Email Marketing Software For Shopify To Use In 2025 > Check out the best email marketing software for Shopify online stores, including their pricing and features. - Published: 2023-12-15 - Modified: 2025-04-17 - URL: https://moosend.com/blog/best-email-marketing-software-for-shopify/ - Categories: Email Marketing, Software - Levels: Beginner, Intermediate Most e-commerce stores use email marketing to boost brand awareness and sales. With an average ROI of $42 for every dollar spent, it’s a must-have strategy for businesses. If you’ve built your online store with Shopify, you probably wonder what the top email marketing software for Shopify is. Below we’ve listed the best email marketing apps that integrate directly with this builder, including their features and pricing. Some of these services combine email with other marketing channels for those interested. You can find them through the Shopify App Store, among other valuable software. Let’s start! Top Email Marketing Software For Shopify Best feature Pricing Free plan Ratings Omnisend Dynamic incentives Starts at $16/month Yes Klaviyo Advanced analytics Starts at $20/month Yes MailerLite Subscriber management Starts at $10/month Yes ActiveCampaign Automation capabilities Starts at $39/month No Brevo Multichannel marketing Starts at $25/month Yes Drip Dynamic segmentation Starts at $39/month No Kit List management Starts at $15/month Yes Mailchimp Conversion funnels Starts at $13/month Yes Campaign Monitor Analytics and reporting Starts at $11/month No Constant Contact Surveys and polls Starts at $12/month No Shopify Email Checkout options Free up to 1,000 sends/month Yes N. A. Interested in Moosend? You can integrate our email service with your Shopify store via API to enjoy our affordable plans and top-notch features! Start for free 1. Omnisend Pricing: Starts at $16/month, Free plan Best feature: Dynamic incentives G2 Rating: 4. 6/6 Omnisend is one of the most popular email marketing automation services for eCommerce businesses. It combines email and SMS with significant eCommerce capabilities, such as push notifications and a dynamic incentive system for maximal personalization. Omnisend has a gallery of responsive email templates placed in different categories - e. g. welcome email - and a drag-and-drop editor to customize them quickly. Its editor is user-friendly and also suitable for beginners. This email service helps users place unique discount codes and product recommendations based on previous customer behavior. Moreover, it offers an advanced A/B Testing solution to find your winning email version. Last but not least, Omnisend has advanced segmentation features to target your customers and keep them engaged at each stage of their customer journey. You can also use its retargeting tools to meet your KPIs faster if your budget allows it. Omnisend Best Features Custom templates and email editor Automatic product listing Cross-selling and dynamic discount suggestions Push notifications SMS integration A/B Testing Omnisend Pricing Omnisend provides users with a free plan for up to 250/contacts and 500 emails per month. Paid plans start at $16/month for up to 500 contacts. Visit their pricing page for more. 2. Klaviyo Pricing: Starts at $20/month, Free plan Best feature: Advanced analytics Rating: 4. 6/5 Klaviyo is another viable option for Shopify store owners who want to combine emails and SMS to meet their eCommerce marketing goals. It’s an email marketing service enabling users to make data-driven decisions and increase conversions. First off, it offers an AI-powered subject line generator to secure high open rates. Then you can choose from a gallery of 100+ prebuilt and mobile responsive email templates to craft the perfect email campaign. Plus, you can use its custom forms to capture your customer data and grow your email list. Its AB Testing, predictive analytics, and audience segmentation tools help send the right content to the right people at the appropriate time. Moreover, Klaviyo provides benchmark data to figure out where you stand among your competitors. This is an excellent addition to understand your email metrics in-depth and make the right decisions for your email marketing strategy. Finally, you’ll get access to premade automation workflows every eCommerce platform would wish for, including cross-selling/upselling and cart recovery reminders. Klaviyo Best Features AI subject line optimizer Advanced segmentation capabilities Predictive analytics and recommendations Mobile responsiveness Automation workflows SMS and web push notifications Klaviyo Pricing Klaviyo has a limited free plan for up to 250 contacts and 500 email sends per month. Paid plans for email marketing features start at $20/month for up to 500 contacts. 3. MailerLite Pricing: Starts at $10/month, Free plan Best feature: Subscriber management Rating: 4. 6/5 Looking for an affordable solution to brighten up your email marketing game? MailerLite is a great email marketing software suitable for online store owners. It offers three different email editors - drag-n-drop, rich text, and HTML - to create engaging campaigns based on your needs. MailerLite provides users with various features to send highly targeted emails to customers and prospects, such as segmentation, dynamic content blocks, and delivery based on time zones. You can also set up automated emails based on popular eCommerce triggers, such as cart abandonment to increase sales and customer retention. To elevate your email list and lead management, you can utilize the signup forms and landing pages and set them up in simple steps. Plus, this service sports an email verifier to improve the quality of your email list. Finally, MailerLite offers access to important insights, such as email metrics and click maps to optimize your campaign performance. However, its reporting capabilities are rather basic and you'll probably need more sophisticated analytics tools to get more detailed insights. MailerLite Best Features Intuitive email editors Surveys and quizzes Automation workflows and templates List building and management assets Email verification tool AI writing assistant MailerLite Pricing MailerLite has a free plan for up to 1,000 subscribers but with limited capabilities compared to paid plans. Pricing starts at $ 10/month for up to 500 subscribers. 4. ActiveCampaign Pricing: Starts at $39/month, Free trial Best feature: Marketing automation Rating: 4. 5/5 ActiveCampaign is an all-in-one marketing and sales software that combines different forces. When it comes to email marketing, it enables users to nail different campaign types, from win-back to cart abandonment emails. It’s well-known for its email automated campaigns and lead scoring capabilities which are game-changing for personalization. Its split-testing solution can enhance your campaign performance, along with its advanced reporting and attribution models. ActiveCampaign offers customizable landing pages and signup forms to help you build your email lists and grow your impact. Finally, you can set up transactional emails and schedule your campaigns in advance to save time. However, access to the SMTP server comes with different plans, which can be challenging for smaller businesses. Need more insights on ActiveCampaign? Read our extensive review here. ActiveCampaign Features Drag-and-drop email designer Email segmentation and tagging options Automation workflows Advanced reporting and analytics Deliverability checks Lead scoring and site tracking ActiveCampaign Pricing ActiveCampaign’s marketing stack starts at $39/month per user. For transactional emails, plans begin at $15 for 10,000 per month. Find more information here. 5. Brevo Pricing: Starts at $25/month, Free plan Best feature: Multichannel marketing solutions Rating: 4. 5/5 Brevo (previously Sendinblue) helps eCommerce owners grow their businesses with an all-in-one marketing solution, including emails. You can use its landing pages and signup forms to collect your customers’ email addresses to start nurturing them as soon as possible. Its email drag-and-drop builder is pretty handy, and so are the customizable templates the platform provides. To ensure that you get the right email in front of the right subscribers, you can use segmentation and contact attribution features for optimal targeting. Brevo includes automation features with eight prebuilt templates to save time and effort. Overall, the workflow builder is easy to use but you’ll need to practice first if you’re new to this setup. Finally, apart from email capabilities, Brevo sports a CRM integration and real-time chatting via Whatsapp or Instagram to optimize your customer communications. Therefore, it’s a viable option for those who want to manage all marketing processes in one place. Brevo Best Features Multichannel marketing features Transactional emails Automation capabilities Live chatting options CRM integration Advanced segmentation Brevo Pricing Brevo offers a free plan for unlimited contacts up to 300 emails/day. Paid plans start at $25/month but with basic capabilities, while the most popular plan is Business, at $65/month. 6. Drip Pricing: Starts at $39/month, Free trial Best feature: Dynamic segmentation Rating: 4. 4/5 Drip is a marketing automation tool enabling businesses to streamline their email marketing efforts successfully. It sports an intuitive email builder and 50+ professional-looking email templates to craft email marketing campaigns that steal the show. Drip’s email automation tools help eCommerce business owners to run several email marketing aspects on autopilot. You can customize the workflows easily via the dedicated builders, driving data from social media and other Shopify integrations, among others. Moreover, apart from its automation features, its smart segmentation capabilities will help you deliver great emails to customers depending on the customer journey stage they’re in. This way, your email communications become more personal and subscribers are more likely to engage with them. Plus, Drip offers tools to create onsite forms in different shapes and sizes, including pop-ups and slide-bars. You’ll also find assets such as gamification or countdown timers to make the process more engaging and drive new customers. Drip Best Features Multi-channel automation features Analytics and reporting Dynamic segmentation Onsite forms and assets Automation workflow builder 100+ integrations Drip Pricing Drop’s pricing begins at $39 for up to 2,500 contacts and unlimited email sends. Overall, it’s a suitable email marketing solution for scaling businesses. 7. Kit Pricing: Starts at $15/month, Free plan Best feature: List management Rating: 4. 4/5 Even though Kit is popular among creators such as YouTubers, podcasters, and bloggers, its features are also suitable for Shopify store owners. It’s a rather affordable solution with great automation capabilities which make it difficult to ignore. Firstly, it has a straightforward interface where you can easily find the assets you’re looking for. It’s well-known for its powerful workflow builder, enabling users to schedule follow-ups based on user actions and nudge them when they’re most likely to convert. Moreover, Kit offers top-tier list management and segmentation tools. Apart from tagging, advanced plans come with a subscriber scoring tool to personalize your emails to the max. You can create landing pages and signup forms to grow your audience and start nurturing them. Finally, the platform provides users with recommendations to send relevant content to their audience and craft more engaging emails. Kit Best Features User-friendly workflow builder Tailored recommendations Advanced segmentation Landing pages and forms AB Testing Kit Pricing Kit has a free plan for up to 1,000 subscribers but with limited access to eCommerce-friendly features. Paid plans start at $15/month for up to 300 subscribers. 8. Mailchimp Pricing: Starts at $13/month, Free plan Best feature: Conversion funnels Rating: 4. 3/5 Mailchimp needs no introduction in the email marketing world. It has a plethora of advanced features for eCommerce businesses, with an emphasis on email marketing capabilities. This platform has a user-friendly interface, enabling users to build email campaigns and automation workflows in simple steps. Plus, it secures high deliverability rates to ensure that your emails arrive successfully to your subscribers. You can also create advanced automations to streamline manual parts of your work. Plus, you can automate the whole customer journey to increase conversion rates and sales by providing personalized customer experiences. When it comes to analytics, this email service has everything you need to gain valuable insights and craft top-quality reports. There’s also an audience dashboard to learn more about your audience and start meaningful conversations with them. Mailchimp Best Features AI powered tools Advanced audience segmentation Email templates and drag-and-drop editor Automated customer journeys Optimized content creation 300+ integrations Mailchimp Pricing Mailchimp’s pricing starts with the Essentials plan, which costs $13/month. Its most popular plan is called Standard and begins at $20/month with access to more advanced email marketing tools. 9. Campaign Monitor Pricing: Starts at $11/month, Free trial Best feature: Advanced analytics Rating: 4. 1/5 Another email marketing software with a direct Shopify integration is Campaign Monitor. First off, it includes an email builder with premade templates you can easily customize for optimal brand awareness. You can also collaborate with your teammates to craft the perfect template for your campaign. The platform sports custom fields and segmentation features to tailor your content based on your audience’s needs. You can also add a preference center to collect the correct customer data and personalize your emails even more. With Campaign Monitor, you can also create automated email series like welcome and reminder sequences and set up transactional emails to inform your audience that certain actions, such as signups and purchases, have been completed. Finally, this software has SMS marketing capabilities as well to nudge prospects in more channels and convert them faster. Campaign Monitor Best Practices Email template builder Audience segmentation and custom fields Automation capabilities AB Testing and analytics Signup forms and landing pages Expert services Campaign Monitor Pricing Campaign Monitor has three main paid plans: Lite ($11/month), Essentials ($19/month), and Premier ($149/month). These are the starting prices for up to 500 contacts. 10. Constant Contact Pricing: Starts at $12/month, Free trial Best feature: Survey and polls Rating: 4. 0/5 Are you looking for a beginner-friendly solution to streamline your eCommerce email marketing? Then Constant Contact should be on your list, as it's well-known for its ease of use. The platform offers 200+ customizable templates you can easily tweak with drag-and-drop editing. When it comes to email automation, you can choose popular workflows, such as welcome and birthday emails, from a dedicated library. Its audience segmentation capabilities are decent, enabling eCommerce owners to divide prospects into different segments based on activity and previous history. Plus, you’ll get list-building tools like landing pages to turn leads into customers. Constant Contact will offer all the insights you need to craft high-performing email newsletters. However, its AB Testing feature is a bit limited, as you can use it solely for subject lines. Finally, it has a built-in CRM solution and various integration options to elevate your email marketing game. Read a detailed Constant Contact review for more information. Constant Contact Best Features 200+ email templates and editor List-building tools SMS and social media features Event marketing capabilities High deliverability rate AB Testing and analytics Constant Contact Pricing Constant Contact has three main pricing options: Lite, Standard, and Premium. The most popular is the Standard plan, starting at $35/month for up to 500 contacts. 11. Shopify Email Pricing: Free up to 10,000 sends/month Best feature: Checkout options Rating: N. A. We saved Shopify’s dedicated email service for last as most Shopify users are already aware of it. This solution is best for small business owners who want to encompass emails in their existing marketing strategy to nurture their audience. Shopify Email has a dedicated email builder and ready-made templates to choose from. Your brand assets will be automatically applied to your email. You’ll also get copy advice to optimize your messaging if needed. You can also add checkout options to speed up the sales process. The platform has automation capabilities with premade templates and custom workflows to save time and effort. You can use Shopify’s forms to grow your email list and segment it to send more targeted messages to your audience. Lastly, with Shopify Email you can get access to insights on your campaign performance to improve it in the long run. Shopify Email Best Features Email editor Automation workflows Analytics dashboard Signup forms Audience segmentation Shopify Email Pricing You can start for free and pay once you hit 10,000 emails per month. For every 1,000 additional emails, you’ll pay $1. How To Choose The Best Shopify Email Marketing App Not sure how to select the best email marketing software for your Shopify store? Here are some aspects to check out before concluding: Email editor: Drag-and-drop builders can help you save time and effort. Premade templates: Search for custom email, landing page, and sign-up forms to build your brand assets. Segmentation: Ensure that you can target your audience in simple steps, including tagging and custom fields. Automation: A user-friendly automation workflow builder with premade templates is all you need to thrive. Ease of use: Start with a free trial or plan to explore the interface and features. Scalability: If you’re in a growing mode, check out the pricing ranges based on your budget. Customer support: Make sure that customer service is easily accessible in case something goes wrong. Thankfully, there is a suitable Shopify email marketing software for everyone. All you need is to find the perfect match. Frequently Asked Questions Before you go, here are some frequently asked questions about this topic: 1. Does Shopify have an email marketing tool? Yes, Shopify Email, but it also has direct integrations with popular email marketing tools which you can find at their App Store. 2. What are the best email platforms for eCommerce? Here are the best email service platforms for eCommerce owners: 1) Moosend, 2) Omnisend, 3) Klaviyo, 4) ActiveCampaign, and 5) Mailchimp. 3. What is the best email platform to use with Shopify? Omnisend is an affordable solution, with a decent G2 rating and valuable eCommerce features to streamline your marketing efforts. 4. Can you send marketing emails with Shopify? Yes, you can either use Shopify Email or another email marketing platform with direct integration or connected via API. 5. Is Shopify compatible with Mailchimp? Yes, Shopify has a direct integration with Mailchimp - you can find it at the Shopify App Store. --- ### MailerLite vs Mailchimp: The Ultimate Comparison [2025] > If you're looking for the ultimate MailerLite vs Mailchimp comparison to decide which service is best suited for your business then read on! - Published: 2023-12-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/mailerlite-vs-mailchimp/ - Categories: Email Marketing, Software - Levels: Beginner Welcome to the ultimate comparison: MailerLite vs Mailchimp! If you’re trying to choose between the two services as your email marketing software, you need to know their pros and cons, whether they are easy to use, what advanced features they offer, how affordable they are and so much more. With this complete comparison, we aim to help you decide which one is the right fit for your business! MailerLite vs Mailchimp: Feature Comparison Let's see a brief feature comparison of the two email services. MailerLite Mailchimp Free plan Yes Yes (limited) Pricing $10/month (500 contacts) $13/month (500 contacts) Best for Startups, Small businesses, SMEs eCommerce, Publishers, Enterprises Email tools Email editor, customizable templates, landing pages, online forms Email builder, pre-made templates, signup forms, landing pages, content studio CRM No Built-in CRM, Audience management Marketing automation Autoresponders, multi-trigger automation Pre-made automated workflows, retargeting, product recommendations Unique features Paid newsletter subscriptions, sell digital products Multivariate testing Reporting & Analytics Essential metrics, unsubscribe count, bounces, spam complaints, link activity Essential metrics (opens, clicks, industry average open rates, bounces) Deliverability 95% 92% Integrations 143 335 Customer support Knowledge base, video tutorials, email and chat support Knowledge base, email support, chat, phone support Setup & Ease of Use The setup process as well as the overall ease of use of a solution plays an important role in user experience. Hence we start our comparison with this. MailerLite: MailerLite is one of the simplest email marketing platforms on the market and this is reflected in its straightforward dashboard. The clean UI helps you navigate the platform without problems. You can even customize your dashboard by choosing your preferred theme. Regarding the initial setup process, it could be “tricky”, since the platform has a lengthy approval process. Specifically, upon reviewing the service, we couldn’t access the email builder without first authenticating our domain. This will be cumbersome for people who simply want to test the platform before committing to a paid plan. Mailchimp: Mailchimp’s platform is also clean and user-friendly even for first-time users. We believe the various UI updates have helped in this aspect. However, we should note that certain features like the double opt-in and reCAPTCHA seem hidden. As for the setup process, it’s easy to complete in a few minutes. Winner: Mailchimp is the winner of this category. This is because MailerLite’s “strict” approval process can confuse new users, who have no prior experience with authentication methods. Email Builder Without a user-friendly email editor, you’re going to have a hard time bringing your ideas to life. What’s more, advanced features can be a game-changer depending on your needs. So, let’s see how both competitors fare against each other. MailerLite: MailerLite offers users three options to choose from: an improved version of their drag-and-drop builder, a rich-text editor, and finally a custom HTML editor (aimed at advanced users). This means that it can cover a wide range of applications and needs. Our experience with the drag-and-drop editor was smooth, and while it took some getting used to, we quickly understood the categorization of the items on the left side menu. The software has some cool advanced features like eCommerce product blocks, countdown timers, surveys, and quizzes. Interestingly, you can even add Instagram and Facebook posts to your email campaigns. Mailchimp: Mailchimp’s email editor is beginner-friendly and intuitive, while users can now use two different builders depending on their liking. To customize your campaigns, you simply click on each content block and edit, which is fast and convenient. You also get advanced elements like product blocks and surveys, while you can insert your own HTML code to make your designs unique. On the left side menu, there is an “Optimize” option, allowing you to identify errors and fix them. Despite these, we feel that some functions in Mailchimp’s platform are still hard to find, and as a result, the platform can be more difficult to navigate for complete beginners. Winner: MailerLite Both services have decent email builders with equal capabilities and a clean interface. However, MailerLite is a tad more straightforward, and the company has made a great effort to provide a truly impeccable user experience. So, the point goes to MailerLite! Templates A library of pre-made email newsletter templates can help you save time and effort, while it’s a great starting point for novice users. These templates need to be responsive and easily customizable to match your brand style and tone. MailerLite: MailerLite offers 90 pre-made designs that are aesthetically pleasing. These templates are categorized for easier navigation including newsletters, holidays, events, RSS campaigns, notifications, and more. All of them are responsive and customizable, and we believe that the variety of designs will satisfy the majority of users. The only downside is that free plan users do not have access to the template library. Mailchimp: Mailchimp offers 100 email templates to kickstart your email strategy. They are responsive and easy to customize. You can sort them by category and find what you’re looking for much faster. Free plan users have access to only 8 basic templates. Depending on the builder you choose, you get different options. We also noticed that users claim the classic templates aren’t responsive, which is not ideal. Nevertheless, the available designs are visually appealing and they will be a great tool if you want to craft stunning email newsletters for your subscribers. Winner: We have a tie! Both services have great email template libraries with various designs for multiple purposes. Automation Marketing automation is another key point of email marketing tools since it allows businesses to reduce repetitive tasks and put their onboarding, lead generation and segmentation on autopilot. MailerLite: MailerLite’s visual automation builder is easy to use and it allows you to build multi-step automation journeys even in the free plan. You can start from scratch or use one of the 15 pre-made automation templates. You can target your subscribers based on their behavior (such as completing a form, leaving a product in their cart) or custom fields and segments. We found that there are not many eCommerce-oriented triggers (unlike Mailchimp). Finally, there’s an A/B testing option to create split tests. Mailchimp: Mailchimp has introduced a new automation feature called Customer Journey Builder. This visual workflow editor lets you craft automated sequences and follow-ups for your audience, either starting from scratch or using a pre-built journey (100+ journeys). Unlike MailerLite, Mailchimp's free plan allows only single-step automations. This means you can set up welcome emails, abandoned cart reminders, order notifications, and others. For multi-step automation, you need the Standard plan (or higher). Nevertheless, Mailchimp’s email automation offers multiple rules and actions to make both simple and complex sequences. Winner: Mailchimp’s Customer Journey Builder is intuitive and advanced, making it easy for beginners and expert users to craft automated sequences for their needs. So, Mailchimp wins this one due to its advanced automation options. List Management Moving on to list management, we are going to see how these two services allow users to segment and manage their audience. MailerLite: Managing your contacts with MailerLite is simple. You can create segments based on various parameters such as location, signup source, time zone, and more. Moreover, you can set up an automated process that removes subscribers from a particular group when they join another. This is something that Mailchimp does not have. Mailchimp: List management is a little more complicated in Mailchimp. First of all, you have audiences (lists), groups, segments and tags. All of these can make beginners confused. However, we must admit that they offer great flexibility. The main downside is that you cannot manage your contacts all together. Each audience (list) is a separate “entity” so if even you have the same subscriber on two different lists, it counts as two contacts. This also means that you double-pay for that same person. Nevertheless, Mailchimp provides a lot of conditions to choose from to make your segments ultra-specific. Winner: MailerLite easily wins this one since Mailchimp’s lists are siloed, meaning that you cannot manage your subscribers collectively. Reporting & Analytics Now let’s see how good the two email marketing services are in terms of tracking important metrics. MailerLite: MailerLite has decent reporting capabilities including the open rate, clicks, unsubscribes, subscriber engagement, devices, and opens by location. All these are presented through a simple and clean dashboard. You also get purchase tracking for Shopify and WooCommerce. Mailchimp: Mailchimp, on the other hand, has more advanced reporting and analytics options. Specifically, apart from the key email marketing metrics, it offers social media and email client statistics. Furthermore, it has native integration with Google Analytics which helps in conversion tracking. Winner: Undoubtedly, Mailchimp offers a lot more analytics options that can help various businesses optimize their processes and formulate a better strategy based on the data they get. Forms & Landing Pages Next, we’ll take a look at the lead generation tools offered by each solution and how practical they are. MailerLite: MailerLite gives you various options when it comes to forms. From popups and embedded forms to full-page forms and promotion pop-ups. These forms can include countdown timers. In this way, you increase urgency or drive more subscriptions to your event/webinar. The form builder itself is fast and simple with drag-and-drop functionality, while the platform equips you with 24 pre-made designs. To access the landing page builder, you need to click on the ‘Sites’ tab. There are 49 pre-made templates organized into categories for easier navigation (not available on MailerLite’s free plan). The builder follows the same logic as the email builder so if you’re familiar, you can craft a stunning landing page in minutes. Compared to Mailchimp and other landing page builders, this one is a great solution to power up your lead generation or product sales without additional software. Mailchimp: Creating signup forms or landing pages with Mailchimp can be a frustrating experience since these options are hidden in the ‘Audience’ tab. If only we knew that we could avoid all the searching by simply clicking on ‘Create’ at the top left corner. The form builder is as simple as it gets. You can create embedded forms, popups, and signup landing pages. We noticed that not all templates are responsive. There are also integrations with services such as WordPress and MailOptin. Regarding the landing page builder, it has drag-and-drop functionality and it allows you to craft a good-looking landing page quite easily. However, the builder felt slow, and experienced users will find the overall experience underwhelming. One last thing to note is that you can’t start from scratch; only select and edit one of the few available landing page templates. Winner: MailerLite takes the win because its lead generation tools are much simpler and user-friendly, while they also include advanced features that can come in handy to both large and small businesses. MailerLite vs Mailchimp: Email Deliverability Email deliverability is responsible for successfully delivering your email marketing campaigns right into your subscribers’ inboxes. To see how good or bad the email deliverability of a service is, you need consistent monitoring. Fortunately, Emailtooltester has conducted such research so here are the results: Source Winner: As you can see, both services are in the top positions of this email deliverability test. However, MailerLite has an impressive score of 95. 41% which means that choosing this as an email marketing service is a top choice for effective email marketing. MailerLite vs Mailchimp: Integrations It’s important that your email marketing service integrates with all the apps you're using for your digital marketing efforts. So, the more integrations a service offers, the better for you! MailerLite: MailerLite’s integration list features 143 integrations with popular third-party apps, such as Shopify, Stripe, WordPress, Woocommerce, social media networks, and CRM. You can also use MailerLite’s API to connect the software with other apps. However, a developer will be needed. If there is no native integration, you can also use Zapier to connect the ESP with other tools. Mailchimp: We counted 330 integrations on Mailchimp’s Integrations Directory. These can help you streamline your marketing and connect with eCommerce, CRM tools, Analytics and Accounting tools. Winner: Mailchimp offers twice as many integrations as MailerLite, so the point goes there. However, the number of integrations offered by both services is acceptable. MailerLite vs Mailchimp: Support Nobody wants to wait hours when problems arise. So, let’s see how these two contestants can support you in case of emergency. Both providers offer similar support channels (email, live chat, knowledge base, tutorials). Access to these channels depends on the plan you’re on. MailerLite: We found MailerLite’s support team fast and reliable. Support is available 24/7. For live chat support, you’ll need the company’s top-tier plan. What’s great is that free plan users have access to email and chat support for the first 30 days. Phone support is not available. Mailchimp: As we mentioned before, Mailchimp’s support channels are similar. The company offers an extensive knowledge base and useful tutorials, while free plan users have only email support for 30 days. All paid plan users have access to 24/7 live chat support. Premium plan users have phone and priority support. Winner: Due to Mailchimp’s slow response times (according to users themselves), MailerLite is the winner in the category of customer support. MailerLite vs Mailchimp: Pricing MailerLite: The email marketing service offers 4 different plans to its users. The pricing model is based on the number of subscribers, while all paid plans allow unlimited monthly email campaigns. MailerLite’s free plan is quite generous, offering 12,000 emails/month for up to 1,000 subscribers, along with signup forms and 10 landing pages. More advanced marketing features are only available on MailerLite’s premium plans, as you can see above. Mailchimp: As you can see, Mailchimp has four different plans: Free, Essentials, Standard, and Premium. The pricing structure is contact-based, similar to MailerLite, with the only difference being the fact that users pay for unsubscribed contacts and those who haven’t confirmed opt-in. Another big difference is that Mailchimp imposes monthly send limits and overage fees (while MailerLite offers unlimited monthly emails). Prices are considerably higher than MailerLite especially the more the subscriber count grows. Regarding the free plan, it’s become heavily restricted (after the series of pricing changes) allowing up to 500 subscribers and 1,000 monthly sends. The same is also true feature-wise. Winner: While Mailchimp is not among the most expensive email marketing solutions in the market, MailerLite is indeed a very affordable option, considering what it offers. Another reason for this win is MailerLite’s generous free plan allowing small businesses to experiment with the service without heavy restrictions. Best MailerLite And Mailchimp Alternatives Both email services offer a wide range of features that can cover the needs of most businesses. However, it’s always good to know about other alternative options even if they weren’t part of your original plan. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best Feature: Easy-to-implement marketing automation Moosend is an affordable all-in-one email marketing service with a modern drag-and-drop editor and a range of advanced features to craft high-converting email campaigns. What sets this service apart from its competitors is the user-friendly automation, allowing complete beginners to set up automated journeys to boost their lead generation and sales. Unlike MailerLite and Mailchimp, the platform has rich reporting and analytics as well as a stellar customer support team to help you with any query you have. 2. Kit Pricing: Paid plans start at $15/month, free plan Best Feature: User-friendly segmentation options Kit is a powerful alternative solution aimed mostly at creators and bloggers. The platform has a clean and straightforward interface that helps novice users learn the platform very fast. What’s great about Kit is that it allows you to sell products directly through the platform (Stripe integration). Last but not least, the visual workflow builder is very powerful and experienced users will be able to create complex paths based on various actions, events, and conditions. 3. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best Feature: Event management tools Constant Contact is another great option to explore if you want a simple email marketing platform. It has great email deliverability, a marketing CRM to store all your contacts’ information, and handy social media marketing tools to create a multi-channel marketing strategy. What’s more, the platform has a clean user interface and a ton of integrations, so you can connect with all your favorite apps to streamline your efforts. For more similar options, you can take a look at our dedicated posts regarding MailerLite alternatives and Mailchimp alternatives. MailerLite vs Mailchimp: Final Thoughts We hope that this detailed comparison between the two services will help you decide which email marketing platform is best suited for your business. Consider your budget, the features that are absolutely essential for your success, the email deliverability as well as the responsiveness of the customer support team of each service, and you’ll be able to make an educated decision. If you feel that neither of these two services will be an ideal tool for your business, you can check out Moosend’s platform for free and be amazed at how powerful yet affordable an email marketing solution can be! --- ### 14 Best Email Tracking Software For 2025 [Pricing & Features] > Learn everything you need to know about the best email tracking software and find the best solution for your business, free or paid! - Published: 2023-12-08 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-email-tracking-software/ - Categories: Email Marketing, Software - Levels: Beginner If your marketing and sales outreach relies heavily on emails, it’s important to master your campaign performance to reach your desired revenue goals. But what exactly do you need? A good email tracking software tool is the answer you’re seeking. Find a tool that will help you monitor email opens and how your recipients interact with your emails to improve your campaign performance and ultimately your conversions and sales. Below, we’ve listed 14 stellar email tracking tools, free and/or paid. You’ll find their pricing, best features, and rating among other useful information, to reach a safer conclusion. Check out which suits you best, depending on your email client and current CRM solution. How We Selected The Following Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. 1. Right Inbox Pricing: Starts at $7. 95 (billed annually), Free plan Best feature: Automated follow-up sequences G2 Rating: 4. 8/5 If you streamline your email marketing efforts via Gmail, then you can use an email tracking tool like Right Inbox. It offers a plethora of features, including productivity functionality, such as inbox pausing and private notes to effectively communicate with other participants. Apart from click tracking and open rate monitoring, Right Inbox helps users automate a great deal of their processes, powered by premade templates and follow-up sequences. This email tracker also helps you create fancier emails by embedding GIFs in simple steps to boost engagement metrics, such as click-through rates. If you want to make your email experience better, you can add smart preview links. To make it more attractive, there are two more assets to consider: mail merge to improve personalization and email encryption for safer communication with prospects. Right Inbox Best Features Mail merge CRM integration Email marketing automation options Multiple signatures and templates Email encryption Private notes Right Inbox Pricing Even though it has a free version, its unlimited email tracking capabilities unlock with the paid plans. You have two options: the Personal ($7. 95) and the Professional ($14. 95) for annual subscriptions. To create a stellar outreach strategy, you can combine Right Inbox with an email automation software like Moosend to create compelling email campaigns your readers will love. Start for free 2. Saleshandy Pricing: Starts at $36/month, 7-day free trial Best feature: Advanced testing G2 Rating: 4. 6/5 If you have a cold email marketing strategy, then you can benefit from Saleshandy, a cold email automation tool with great email tracking capabilities. This email tracker comes as a Chrome extension for easy access to Gmail and Outlook. Saleshandy gives your sales teams the ability to track different mailboxes simultaneously to analyze your target audience’s behavior. Push notifications help users understand their email campaign performance and tweak it accordingly. Moreover, you’ll have access to valuable email insights, including who opened and clicked on an email. Not to mention that you can easily export your recipient activity to send tailored follow-up emails and finally convert them. Finally, it has automation features to send reminders to your subscribers and decrease manual tracking as much as possible. Saleshandy Best Features Unified inbox Merge tags for personalization Detailed activity log Email sequence score Google Chrome extension Saleshandy Pricing You can kick off with a short free trial to understand the main features of this email tracking software. Then you can switch to paid plans beginning at $36/month. Their most popular plan costs $99/month. 3. Mailtrack Pricing: Starts at $1. 99/month, Free plan Best feature: Signature request G2 Rating: 4. 6/5 Another great email tracking option for Gmail and Outlook is Mailtrack. You can use it to get insights on group emails and dive into recipient behavior to send related follow-up emails to them. Mailtrack has email scheduling capabilities to help you save time and effort and reach recipients at the right time throughout their customer journey. Moreover, this platform has secure document sharing and activity tracking, along with signature requests to shield the deals faster. Its mail merge feature enables users to personalize their email marketing campaigns and improve important engagement rates. You can import your recipient data easily via Google Sheets. Finally, its email productivity metrics can help you track your progress and tweak your strategy if needed. However, keep in mind that even though it’s available for Outlook, the majority of its features are available for Gmail users, including the mobile add-on. Mailtrack Best Features Real-time email alerts Mail merge functionality CRM connection Mobile add-on for Gmail Custom signature Document sharing and tracking Mailtrack Pricing You can kick off with a free basic plan and move to the pro plan, starting at $1. 99/month to access more advanced features. Check out their pricing page for more. 4. Autoklose Pricing: Starts at $59. 99, Free trial Best feature: A/B Testing G2 Rating: 4. 6/5 Autoklose is a sales automation software with a dedicated email tracking tool to help businesses hit their KPIs. You get access to real-time analytics to gradually decode your sales engagement patterns and reform your strategy. Its intuitive dashboard demonstrates the three warmest prospects to nudge them with a quick follow-up. You can also find a chronological activity log and spot unresponsive recipients from your list to decide how you’ll proceed. Finally, Autoklose supports the most popular apps, such as Outlook and Gmail, and sends you alerts only for responses highly likely to lead to conversions. Autoklose Best Features Intuitive interface Advanced analytics and reporting Smart email alerts A/B Testing Email templates Autoklose Pricing Autoklose has different pricing plans to choose from based on business needs, starting at $59. 99/month per user. Plus, they have an extra option called Email Connections for unlimited emails. 5. MixMax Pricing: Starts at $34/month, Free plan Best feature: Salesforce integration G2 Rating: 4. 6/5 MixMax is another email engagement platform enabling users to track important email metrics to improve their email campaign performance and cold outreach. It has a user-friendly dashboard where you can keep track of interactions with prospects to send follow-ups as soon as possible. You can also integrate it with Slack to receive alerts there. Overall, if you need a holistic platform to make data-driven decisions about your sales strategy with email tracking features, check out MixMax to see if it suits your needs. You can also connect it with Salesforce for even more advanced insights on your prospect and customer behavior. MixMax Best Features Advanced reporting User-friendly interface Automated workflows Email alerts Employee performance MixMax Pricing MixMax offers a limited free plan for new businesses. Paid plans begin at $34/month for SMBs, and for the Salesforce integration the plan starts at $69/month. 6. Streak (for Gmail) Pricing: Starts at $19, Free plan Best feature: Pipeline management G2 Rating: 4. 5/5 If you’re using Gmail to communicate with your customers, then Streak has suitable email tracking features for you. Every time a new recipient opens an email, you’ll get instantly notified to act accordingly. You can also turn off tracking easily if you wish. Streak it’s well-known for its organized and user-friendly interface where you can follow up with tracked emails in chronological order. There is also a mass email-sending option enabling you to increase your rates while saving time and effort to focus on more high-level tasks. As most email trackers do, Streak has mail merge and personalization capabilities to boost your recipients’ response time. Lastly, it’s popular for its pipeline management and reporting tools, allowing sales teams and marketers to get a deep overview of their projects to deliver them successfully. Streak Best Features Merge email Smart email alerts Pipeline management Email scheduling and reminders CRM integrations Streak Pricing This platform offers four main paid plans, starting with the Solo which is for one user and costs $19/month. For scaling solutions, you can opt for a pro plan, beginning at $59/month. 7. Yesware Pricing: Starts at $19/month, Free plan Best feature: Engagement history G2 Rating: 4. 4/5 As Yesware promises, it helps businesses do meaningful email outreach, and one of its valuable means is email tracking. With its valuable features, you’ll manage to build stronger relationships with leads and prospects. Apart from the main metrics, Yesware also gives users insights into which content types resonate with your audience the most and which subject lines can ultimately win the show and convert. Plus, the data are grouped in chronological order as well, to track the performance over time and reach safer conclusions to sustain or improve engagement. Yesware Best Features Gmail and Outlook Reporting and analytics User-friendly dashboard Multi-channel messaging LinkedIn and Salesforce integration Yesware Pricing Paid plans start at $19/month but the most popular option is premium - $45/month. However, if you’re new to business, you can join the free-forever plan if it fits you. 8. Snov. io Pricing: Free plan Best feature: Email open history G2 Rating: 4. 5/5 Snov. io has a free email tracking tool that is open to everyone and supports Gmail. You can apply it to different accounts via the Chrome extension. You’ll receive notifications in real-time to respond to important leads as soon as possible with an appropriate message. With Snov. io, you can also track the history of email opens and spot the most successful campaigns and engaged readers. You’ll also get reminders to send follow-ups on time and secure higher conversions and sales. Last but not least, there’s an email scheduling tool to help you with the perfect sending time. So if you’re looking for Gmail email tracking software, you know what to do. Snov. io Best Features Email notification Chrome extension Email open history Reminders and scheduling Snov. io Pricing Snov. io’s email tracking tool is free for all users. To access more sales engagement tools, you can purchase the whole gear, starting at $39/month - learn more here. 9. SalesBlink Pricing: Starts at $29/month, 7-day free trial Best feature: AI-powered solutions G2 Rating: 4. 5/5 Want to boost your email conversions and sales in the blink of an eye? Then Salesblink can give you a helping hand. Its email tracker is a great addition to its top sales features to enable you to send timely and relevant follow-ups. With SalesBlink, you can track all the email metrics that can impact your outreach performance, from open to deliverability rates. You can also send action-based follow-ups, run AB Tests, and claim more opens and clicks from your audience. SalesBlink Best Features Advanced reporting A/B Testing AI-powered tools Personalization capabilities SalesBlink Pricing SalesBlink has three main paid plans: 1) Growth at $29/month, Scale at $99/month, and 3) Business at $199/month. Visit their pricing page to learn more about the features. 10. Hubspot Pricing: Starts at $20, Free plan Best feature: CRM database G2 Rating: 4. 4/5 Hubspot offers its email tracker via Sales Hub with access to a powerful CRM tool to understand each user’s behavior thoroughly and proceed accordingly. Firstly, the platform sports a push notification system that pings you as soon as someone has opened your email campaign or completed a specific action, for example, downloading an e-book. This way, they enable sales or marketing reps to reach out to them with follow-ups while they’re still warmed up. Hubspot provides you with a detailed overview of prospect’s previous interactions with your brand to determine your next moves. You can seamlessly connect it with popular apps such as Gmail, Outlook, etc, to maximize your productivity. Last but not least, new customers can give the free plan a spin before purchasing and familiarize themselves with the user interface and basic features. Overall, it is a great and scalable solution, but to make the most of its top-notch features, you’ll need to upgrade to costly plans. Hubspot Sales Hub Best Features Real-time notifications CRM functionality Lead management and predictive analytics Email templates Email scheduling Various integrations, e. g. Google Workspace & Office 365 Hubspot Pricing Hubspot offers a free plan for beginners but with limited capabilities. The paid packages starts at $20/month for two users and is suitable for freelancers and small businesses. Mid-market and enterprises in scaling motion can choose a bigger plan starting at $500/month. Visit their pricing page for more. 11. Email Analytics Pricing: Starts at $15/month, Free trial Best feature: Team management G2 Rating: 4. 0/5 If you’re looking for an email tracker to monitor how your team performs on a regular basis, then Email Analytics is your go-to solution. It provides team leaders insights on each team member’s activity, sent emails, and response rate to spot helpful working patterns. This software also demonstrates email traffic per day, to understand the busiest and laziest days to distribute email outreach and tasks efficiently. It also enables you to track top senders and recipients to find your team’s best performers and prospects. Finally, you’ll access response rate time and features to compare each member’s performance and activity. As you understand, this tool is suitable for managers rather than reps. Email Analytics Best Features Email traffic insights Intuitive interface Email response time Employee monitoring Advanced reporting and analytics Email Analytics Pricing Email Analytics offers two main plans. The Pro Plan starts at $15/inbox per month and is suitable for SMBs, while the B2B Email Outreach costs $1000/month for enterprises and scaling businesses. 12. MailTracker Pricing: Starts at $24/month (billed annually), Free plan Best feature: Free version G2 Rating: 4. 0/5 This tool provided but Hunter is the perfect solution for freelancers and startups who need a simple and free email tracking tool for Gmail to track important conversations. It includes a Chrome extension and notifies you when certain recipients open and read your emails. MailTracker gives you precious insights on user behavior to discover their needs and create the best follow-up for them. Apart from the email alerts, it will also send you reminders after 48 hours in case the recipient hasn’t interacted with the email yet to determine your next action. Therefore, if you’re looking for a simple tracking solution you can give it a shot. For more complex features, it’s better to try another solution. MailTracker Best Features Email alerts and reminders Behavior analytics Chrome extension MailTracker Pricing This software offers a free version for up to 20 tracked emails/month and the Premium pricing plan lets you monitor unlimited emails for $24/month (billed annually). 13. MailTag Pricing: Starts at $12. 99/month, Free trial Best feature: Link tracking G2 Rating: 3. 9/5 MailTag is an email tool extension that helps you elevate your sales processes by optimizing the email component. It provides users with an intuitive dashboard to track important email metrics, such as open rates and link clicks. With MailTag, you can schedule timely emails to ensure higher conversion rates and automate follow-up emails to save time. Moreover, you can utilize its email signature feature to increase your accessibility options to prospects. MailTag offers team leaders and project managers the right tools to dive deeper into each member’s statistics and endeavors to understand better what works and what needs to be improved. There is also a mobile version to get important notifications and track activity on the go. MailTag Best Features Email and link tracking Team productivity insights Automation capabilities Signature customization Chrome extension MailTag Pricing MailTag has one fixed price per user at $12. 99/month. You can explore the platform with the 14-day free trial and decide if it’s a good fit for you. 14. Atomic Email Tracker Pricing: Starts at $12. 85/month, Free demo Best feature: Link tracking G2 Rating: Non-applicable This email tool is part of the AtomPark Software and has important tracking capabilities. Apart from the basic metrics, you can track locations and times to get a better overview of your email campaign performance. Atomic Email Tracker enables users to compare different campaigns based on significant metrics to understand what patterns work best to recreate them. You’ll also be able to monitor reading time to adjust your email design and copy if needed. Finally, you get advanced analytics and reporting, such as response time dynamics. Atomic Email Tracker Best Features Detailed control panel Campaign comparison Elapsed reading time record Response dynamic statistics Reporting and analytics Atomic Email Tracker Pricing Pricing starts at $12. 85/month but get 2 months for free if you choose the annual subscription. Choose The Best Email Tracking Software For Your Business Now that you’ve learned the basics about the top email tracking software, it’s time to get to work. Sit down with your sales and marketing team, define your goals, and find the best tool from this list. Thankfully, there are options for all budgets, even free ones. If your business is in a scaling mode, check out the pricing plan to plan for the future. Also looking for a holistic email marketing tool to craft converting email campaigns? Sign up for a free Moosend account, pick one of our premade templates, and convert your audience! FAQs Here is a quick round of questions for beginners: 1. What is email tracking? Email tracking is the process of tracking emails to gain valuable insights and make data-driven decisions about your marketing and cold sales strategy. 2. What are the benefits of tracking emails? Email tracking helps businesses analyze the behavior of their prospects and leads to make better decisions about their sales and marketing outreach. 3. What tools can be used for email tracking? You can use dedicated email tracking software or find sales engagement platforms offering tracking features as part of their stack. 4. How can I track an email? You can use UTM codes or employ an email tracking tool to get valuable insights on your user behavior. --- ### 17 Best Free Survey Tools For 2025 [Features & Pricing] > Streamline your feedback efforts with the best free survey tools. Make data collection a breeze and maximize the impact of your surveys. - Published: 2023-12-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-free-survey-tools/ - Categories: Marketing - Levels: Beginner What do your customers think about your business? If you have no clue, you’re missing out on valuable insight that can improve your services in the long run. However, without the right tool, creating a survey can take weeks or months—and cost you money. To help you, we’ve looked for some of the best free survey tools, which include Moosend, SurveyMonkey, Typeform, and QuestionPro. In this guide, you will find a full comparison between some of the best free survey tools to gather your clients' feedback seamlessly. Disclaimer: The information below is accurate as of November 30, 2023. Best Free Online Survey Tools by Use Case Take a look at these survey software and form builders through a new lens: Moosend — Best free survey tool. HubSpot Free Online Form Builder — Best Customer Relationship Management (CRM) features. SurveyMonkey — Best data-driven insights. SurveySparrow — Best for multiple survey types. Typeform — Best user experience and personalized surveys. Google Forms — Best 100% free survey tool. Zoho Survey — Best for its wide range of question types. Qualtrics — Best for its advanced analytics. SurveyPlanet — Best for unlimited question types and responses. FreeOnlineSurveys — Best for artificial intelligence (AI) capabilities. SuperSurvey — Best for its fast survey creation. Jotform — Best for advanced customization tools. Sogolytics — Best for complex and in-depth surveys. QuestionPro — Best survey tool for enterprises. LimeSurvey — Best for anonymous features. Canva — Best for printed or digital surveys. Zonka Feedback — Best for managing customer feedback. Now, let’s begin exploring them in greater detail. 1. Moosend Subscription Forms Moosend is a modern, easy-to-use email marketing and automation software that allows you to build engaging surveys for free. Aside from assisting you with your marketing efforts, Moosend has a subscription form feature that marketers can effectively use to build surveys and collect any information from customers or visitors. While not a traditional survey tool, you can still gauge how a customer feels by customizing the subscription form to fit your needs. You can style the form however you want through advanced customization options to match your brand, such as custom fonts and colors. Add modal pop-ups, inline forms, or floating bars and boxes to define the look and feel of your subscription form. You can even gamify your forms through a spinning wheel that makes the survey more exciting and will prompt users to engage with it. It’s also a surefire way to create an interactive experience for your visitors. Plus, Moosend offers a variety of ready-made forms created for different purposes and industries. All of the forms are responsive and user-friendly, designed for mobile devices, desktops, or operating systems, and they’ll adapt to any screen size so a user’s navigation isn’t hindered. Moosend also has all the tools you need to automate the process on the go by designing your automation workflows. So, you benefit from countdown timers to drive urgency and ensure your responders will complete the form through email notifications that notify you when users sign up for a newsletter. In a nutshell, you can effectively use subscription forms to grow your email list and gauge what your customers feel while ensuring you successfully grab their attention. Moosend features Pre-made subscription forms List segmentation A/B testing Gamification features Moosend pricing The platform has a free 30-day trial where you can try all the features for free. You receive unlimited emails and access to the subscription forms. Moosend’s monthly subscription starts at $9 for 500 subscribers. Try Moosend for free! 2. HubSpot Free Online Form Builder HubSpot is a CRM tool that combines multiple features to grow your sales, marketing, and content strategy. From its myriad of features, HubSpot also offers a free online form builder as part of its free CRM that marketers can use to generate leads and gauge what their clients think about your brand. Every visitor who completes your forms will be automatically added to the CRM database, so you can further nurture them with personalized email campaigns and messaging. It’s easy to create forms and customize them using a drag-and-drop builder—without requiring any technical knowledge. All you need to do is add each element to its place and ensure it matches your brand guidelines and needs. Moreover, you have dynamic fields, progressive profiling, and different field types to style the form as you desire. After finishing the design, you can add them to your website and deploy them as standalone pages or drop-down banners. HubSpot also has automated emails and notifications, so it will automatically send a follow-up email after a respondent fills out the form. The implementation process is usually short, especially since there’s no data migration or background work needed, and the form creation process will take as long as it takes you to fill in the fields. This tool also has built-in reporting that gives you insight into your form performance and automatically tracks views, submissions, and conversion rates. HubSpot features Analytics and reporting Drag-and-drop builder Integration with the CRM database Automated notifications HubSpot pricing You can use the online form builder for free by signing up for their free plan. For more advanced features, such as landing pages and live chat, you need to pay $20/month. 3. SurveyMonkey SurveyMonkey is a survey platform that allows you to create questionnaires and quizzes to get valuable feedback from your audience. This tool and its theme designer make it easy to build high-quality surveys and forms in a few minutes. Pick fonts, logos, custom URLs, and colors to create a survey that speaks to your target audience and engages them. Moreover, SurveyMonkey lets you use custom variables to embed names or customize questions. As a result, you can make each question unique for each respondent, successfully engaging them further. SurveyMonkey has over 250 templates and 20 question types, from star rating to multiple choice. However, you can always start crafting your own, especially since you have hundreds of preset questions designed by experts. SurveyMonkey allows seamless collaboration with your team, meaning that you can work together to create, edit, and review surveys from a single platform. This provider also employs artificial intelligence to help you create engaging surveys. Based on 20+ years of data and expert best practices, SurveyMonkey will guide you step-by-step through the creation process to ensure you optimize the survey. This way, you get better responses and data and avoid biases or errors. Plus, you get precise and granular customer feedback that will improve your services in the long run. It also saves you time and effort, especially since you get helpful tips from experts on formulating your questions to get the best survey results. Before sending it out, check the survey’s score to ensure it’s easy to complete. SurveyMonkey features AI-powered guidance Multiple question types Library of templates Built-in reports SurveyMonkey pricing SurveyMonkey’s free version allows you to create short surveys of 10 questions or less and gives you access to 40 survey templates. To access more advanced features, such as more templates or questions, you must subscribe to a paid plan, which begins at $39/month for individuals and $25 per user per month for teams. 4. SurveySparrow SurveySparrow is a survey builder that helps marketers craft conversational surveys of any type and for any purpose. With this tool, you can design embedded surveys that blend seamlessly on any web page. It means they’re not intrusive to the visitor and require no redirections. The user can stay on the same page and respond without feeling like you’re too insistent. SurveySparrow offers pop-up cards that auto-trigger when visitors navigate a page, and they typically display one question at a time. You can customize these cards by adding labels or setting the widget’s position. Moreover, you can decide when to display it, such as after a set time. This also applies to the chatbot, which is a subtler approach to a feedback survey. A chatbot allows users to give feedback when they want to and feels more like a conversation than an interrogation. SurveySparrow has multiple survey types like smart, video, mobile-first, or recurring surveys. For example, you can craft a recurring survey once and schedule and share it periodically. You set the pace and frequency, whether that’s daily, weekly, quarterly, or on specific days. Moreover, it has automation features, meaning you can send separate reminder emails for non-responders or encourage those who started but never finished to complete the survey. The tool is also known for its ease of use, as you can embed widgets with just a click and an auto-generated code snippet; no technical expertise is required. SurveySparrow features Recurring surveys Survey themes Customer journey map Conversational forms SurveySparrow pricing The free survey creator allows you 10 questions per survey and 100 monthly responses. Their paid plan has unlimited survey questions and additional responses. It starts at $39/month for 10,000 contacts and the ability to schedule surveys. 5. Typeform Typeform is a solution for getting more data, such as feedback or signups, from your customers. This provider has two ways to get deeper insights into what your customers think about your services: the online survey maker and the form builder. Typeform has over 800 survey, quiz, and poll templates you can use to build a survey that speaks to your target demographic. Pick a customizable template that inspires you and start tweaking it. Moreover, it offers multiple surveys and forms, from market research surveys to lead generation forms. That’s not all—Typeform has over 20 different types of questions that help collect feedback, from ranking to rating. Regarding forms, Typeform designs them in such a way that you can get better data with 28 question types and signup, feedback, or order forms. You have multiple customizable options to enhance customer experience and invite people to share opinions, such as making your forms instantly recognizable to frequent users. By using brand kits to add logos, colors, and styles to your forms, you can smoothly embed them in landing pages and emails without any coding skills. To add a more personal touch to your forms and emails, you can call people by their name and adapt follow-up questions to the survey responses. Lastly, you can sync online survey responses to tools like Zapier or Slack to better organize your data. Typeform features Form builder Survey templates Quiz maker Lead generation Typeform pricing You can sign up to Typeform for free and get 10 questions and responses and unlimited typeforms. Otherwise, their basic plan costs $24/month for unlimited questions and 100 monthly responses. 6. Google Forms Google Forms is a free tool for easily creating online forms and surveys. This is a popular online form builder with an intuitive user interface. As a result, no matter your skill level or experience, you can quickly craft a new form for any purpose. It’s as easy as creating a document. Select from multiple question types or customize values as quickly as copying and pasting a text. Furthermore, you can add images and videos to provide context to your survey. To polish it even further, customize colors, images, and fonts to match your company’s branding. Google Forms also has skip logic functionalities, which lets you seamlessly move to a question based on the prior responses, so you guide respondents through the survey in a structured way. As a bonus, you don’t force users to answer irrelevant questions and instead yield the best results. Google also helps you analyze data with automatic summaries. Plus, you can see charts with responses that update in real-time. For advanced analytics, you can open raw data with Google Sheets. What’s great about Google Forms is that it’s 100% free, as it’s easy to access it with a Google account. In addition, you get 15 GB of storage to create as many surveys as you like. You can also edit surveys on the go, and they fit any screen size. Google Forms features In-depth analytics Add collaborators On-the-go editing Multiple customization options Google Forms pricing This tool is entirely free, and you get unlimited forms, questions, and submissions. 7. Zoho Survey Zoho Survey is part of the Zoho family and concentrates on quickly creating engaging survey designs. The design process starts with selecting one of the 25 question types like multiple choice, rating scale, or net promoter score (NPS). You must also choose one of their pre-made templates suitable for multiple industries. Zoho Survey has multiple customization options, meaning you can add and style the customizable themes as you see fit. Their builder allows you to change every design element of the survey or add your logo and colors to the header and navigation buttons. Like Google Forms, you have skip logic and piping features that help marketers design an employee satisfaction or client feedback survey that fits your needs. It’s also easy to share your surveys with your audience through social media or personalized email campaigns. They ensure your data and surveys remain safe and private through SSL protection. Zoho Survey has customizable reports that help you visualize response data and make more informed decisions. By seeing trends and patterns in client feedback, you can improve your future services. Another feature they have is the ability to create mobile surveys for every screen size, as responders can answer on any mobile device, no matter where they are. Zoho Survey features Multilingual surveys Offline surveys Drag-and-drop questions 200 templates Zoho Survey pricing The software has a free pricing plan with unlimited surveys but with only 10 questions and 100 responses per survey. Their Plus subscription plan starts at $35 monthly with unlimited questions and 3,000 responses. 8. Qualtrics Qualtrics is a free survey maker tool that helps businesses create, distribute, and analyze surveys in minutes. It’s a valuable tool for collecting feedback, understanding how your clients or employees feel, or uncovering insights about your brand. Afterward, you can use this information to drive actions based on this insight. You can distribute these surveys through multiple channels, including email, so you can engage respondents no matter where they are. With Qualtrics, you get unlimited access to the tool’s features, such as over 50 pre-made templates or 8 question types. All you have to do is sign up for a free account, select a template, or build the survey from scratch. If you don’t know which questions to insert in your surveys, Qualtrics has ExpertReview, a built-in expert that helps you ask the right questions every time. Since their templates are designed by industry experts, you can rest assured that they will yield the best results. It fits all needs and experiences, so you can create surveys that suit any situation. You have various methods for engaging your customers, such as customer satisfaction surveys, which help you understand how people feel about their experience with you. Qualtrics features A/B testing Early access feedback Customer satisfaction (CSAT) survey NPS survey Qualtrics pricing You can create a free account to use their survey features, such as reports or survey logic. You receive 500 responses per survey and 7 question types, but the good part is that your account won’t expire. 9. SurveyPlanet SurveyPlanet is a simple online survey tool with unlimited questions and responses. This solution offers a powerful set of free tools to design your survey, share it on social media, and see survey data. Aside from streamlining the user experience, SurveyPlanet also has custom themes. You have a wide variety of pre-made themes that you can use to get creative with your survey. Or, if you’re feeling inspired, you can create your custom survey with the resources SurveyPlanet offers. All the themes have a responsive layout, meaning that they work on mobile devices, desktop computers, and tablets. If you’re unsure what the design will look like for your audience, you can preview it before you make a choice. Since it’s SurveyPlanet, they have multiple language questionnaires. You can customize your online survey according to the customer base, as you can choose from over 30 languages for your questions, messaging, and user interface. Plus, if you’re unsure how to create your survey and which questions to ask, you have the online survey builder, where you can access hundreds of pre-written questions that you can use to craft your survey. SurveyPlanet features Custom themes Unlimited emails Responsive layout Pre-written questions SurveyPlanet pricing SurveyPlanet’s free plan offers unlimited surveys, questions, and responses. For more advanced features, such as custom themes or the ability to export survey results, you need to upgrade to the Pro plan which costs $20 per month or $180 per year. 10. FreeOnlineSurveys FreeOnlineSurveys is an online tool for creating surveys, quizzes, and polls. With this tool, you can reduce survey abandonment rates through a feature called auto-scroll. It allows respondents to automatically move to the next question upon choosing an answer to the previous one. Moreover, all their surveys have a responsive design, meaning the question types scale based on your survey takers’ screen size. Another great feature is that you can edit the surveys or access reports on your mobile or tablet, so you can review feedback and customize the survey on the go. When you’re in a slump and don’t know where to start, FreeOnlineSurveys has an AI assistant that helps you create simple but effective surveys in no time. The assistant analyzes the question as you write it and suggests type options you can use. This way, you effortlessly design surveys that will yield the best results. To build trust and forge strong relationships, add your branding. Customize themes, include your logo, and change fonts—or you can even create personalized ‘thank you’ pages for each of your respondents. FreeOnlineSurveys features Customized themes Design AI assistant Responsive designs Auto-scroll FreeOnlineSurveys pricing This survey tool has a forever free plan with top features such as all question types unlocked, 1,000 responses, and normal-length surveys. For long-running surveys, you can opt for the Essentials plan which costs $20 a month for unlimited responses. The Pro plan starts at $25/month with features like A/B testing and piping. 11. SuperSurvey SuperSurvey is a free online survey maker. Its best feature is that you can create surveys quickly. The first step is to choose your questions from multiple choices, checkboxes, or open-ended text. Then, choose a theme, customize it, or create your own. When finished, hit the share button and send them to your subscribers. The surveys work automatically on tablets, desktops, or mobile devices, but they can also run on your website or SuperSurvey’s. Like other options on this list, this free survey tool also has an AI-powered builder that crafts the survey for you. Plus, SuperSurvey harnesses ChatGPT’s power to gain deeper insight into your customers’ minds, allowing businesses to uncover hidden preferences and offer more refined promotions. With this feature, you can gain more accurate results. It also uses sentiment analysis to unlock new actionable insights that move beyond quantitative metrics and extract genuine feelings. SuperSurvey features Security and privacy Custom templates Language survey translator Sentiment analysis SuperSurvey pricing The platform is free for personal use and students, offering 5 questions and 25 total responses. The free plan has ads, however, which might make you consider their cheapest plan, the Standard one, valued at $19/month. This plan has 1,000 responses, Survey Maker branding, and priority support. For white label and no branding, you need to opt for pricier subscriptions. 12. Jotform Jotform is a free online survey maker that lets you get the answers you need to improve your services. It’s a great option for those who want to conduct research or gather client feedback, as Jotform allows you to create engaging online questionnaires through their drag-and-drop survey builder. Simply add your questions, set up conditional logic, and share it with your audience to start collecting data. What Jotform excels at is its abundance of template options. You have over 800 free survey templates you can choose from, which you can easily customize in the form builder. Change fonts and colors to match your branding and make it your own—zero coding required. Jotform has two layout options, depending on your needs: classic and card forms. Furthermore, you can set up conditional logic that allows you to tailor each survey to the individual user. This feature allows you to boost completion rates, get the responses you need, and build an interactive experience. Jotform features Drag-and-drop survey maker Conditional logic Mobile-friendly Classic and card forms Jotform pricing This tool has a free plan with a 5-form limit, 100 monthly submissions, and 100 MB space. To get rid of the Jotform branding, you need to upgrade to paid plans, such as the Bronze one. This costs $39/month for 25 forms, 1 GB of available space, and 1,000 monthly submissions. 13. Sogolytics (formerly SogoSurvey) Sogolytics, formerly known as SogoSurvey, is a survey platform that helps you design engaging and relevant questionnaires. It’s easy to understand for beginners while having advanced features for experts that increase response rates. For instance, you can easily customize a template from their library and add your look and feel to it while also applying survey logic, branching, etc. Plus, their professionally designed templates have numerous interactive elements and question types that help engage your audience and put your brand in the spotlight. The best part is you can do all this—and access survey data—from the mobile app. Sogolytics helps you connect with your respondents through multi-channel distribution. It enables you to monitor participation, view response patterns, and set up automated reminders to drive more profound insights. Their powerful reporting and analytics capabilities allow you to identify key trends and drivers that will guide your future strategies. Sogolytics features Mobile app Multi-channel distribution Step-by-step wizards Survey logic Sogolytics pricing The free plan is only available for a student, academic, or non-profit license. Those who qualify for it can benefit from 100 email invitations and responses per survey, but with the ability to create unlimited surveys. Their cheapest plan starts at $25/month. However, every plan has a 10-day free trial that gives you access to the features mentioned in each plan. 14. QuestionPro QuestionPro is survey software designed for beginners and enterprises. With this tool, you can create engaging surveys by adding multiple question types, personalized branding, and logic to customize the survey flow. As we’ve mentioned earlier, QuestionPro caters to enterprises, meaning that it supports their needs through enhanced security, integrations, and advanced collaboration tools that bring their team together. QuestionPro has reports that make analyzing data easier through real-time dashboards, which you can share with the rest of your team. With this data at your fingertips, you make better business decisions. Furthermore, this survey tool helps enterprises conduct surveys in over 100 different local languages so you can cater to a broader audience. To give your surveys a personal touch and engage clients further, you have a customizable ‘thank you’ page that ensures your respondents end the survey on a positive note. QuestionPro features Real-time dashboards Survey panel integration Customizable ‘thank you’ page Multilingual surveys QuestionPro pricing In their Essentials plan, you get free access to the tool but with limited features, such as 300 responses per survey and 30 question types. For more advanced customization features and 25K responses per year, you need to pay $99 per month, or you can try their 10-day free trial. 15. LimeSurvey LimeSurvey is a simple online survey tool offering anonymous features. With LimeSurvey, you design professional customer questionnaires, votes, polls, and surveys suitable for educational institutions and universities since it’s easy to use and offers many options for research. The tool also has sophisticated logic capabilities that enable you to ask only the most relevant and essential questions. Plus, the surveys are available in 80 languages, and you can choose from 28 different types of questions to design the perfect one. If your responders don’t act in time or forget to complete the survey, you can send them a reminder email directly from the platform. It’s also a tool that easily integrates with your own website. This way, visitors can participate in the survey as they browse without feeling pressured to participate. LimeSurvey features Anonymous surveys Website integration Registration form Simple file management LimeSurvey pricing Test LimeSurvey by opting for their free plan. You get 25 monthly responses, unlimited surveys, and all question types. You can upgrade wherever you want to paid plans, the Expert one starting at $29/month for 10,000 responses per year and white-label domain. Tool #16: Canva Canva is a platform that allows users to digitally design anything they want, from brochures to surveys. It’s an easy way to create survey forms, no matter whether they’re digital or printed. What you need to do is open Canva, choose a survey template, add your questions, then download it, print it, or share it. Plus, this free survey maker quickly generates questionnaires that ask the right questions, uncover actionable insights you can use later, and deliver the data you need to grow your business. There are lots of different templates you can use that free up your time and don’t require any time-consuming formatting or editing. You can further gussy it up with free stock images or illustrations and tweak the colors or fonts. Canva features Printed surveys Free illustrations and stock images Different question formats Data visualization Canva pricing The Free version offers a drag-and-drop editor and more than 1 million free photos to design anything, even without experience. For individuals and designers who want to create professional surveys, you can opt for Canva Pro, which costs $14. 99/month. Tool #17: Zonka Feedback Zonka Feedback is a powerful online survey tool that allows organizations to set up their customer feedback and experience management process. It has a no-code builder that offers complete customization and white labeling of surveys to match your brand. It offers multiple web widgets like pop-ups, feedback buttons, popovers, etc. , to help businesses get real-time feedback without interrupting the experience. Further, with Zonka Feedback, one can send email surveys, in-app/in-product surveys, link surveys, and much more. It also offers workflows to auto-trigger surveys based on different actions and complete CX automation to take required actions and close the feedback loop. It comes with multiple survey templates and questions that suit every business requirement. The platform comes with AI-powered analytics that analyze the data collected by customers to give smart insights, predict trends, and highlight pain points to inform business decisions. Zonka Feedback features Easy-to-use and intuitive survey creator and dashboard Multichannel feedback collection AI-powered advanced analytics CX automation & workflows to close the feedback loop Zonka Feedback pricing The platform's free plan allows you to create unlimited web embeds and microsurveys. Their paid plan starts at $49/month (billed annually) and offers several advanced features including survey logic and multiple survey distribution, both offline and online. Looking for a Free Survey Tool? Now that we’re at the end of the article, a penny for your thoughts? Yes, we know finding the right match is time-consuming and overwhelming, but that shouldn’t stop you from choosing one. Reading this article surely made the path more obvious. But we have to ask: what do you think about Moosend? It’s one of the best free online form builders available, and you can use it to create engaging surveys and collect any type of data from your clients. The multiple customization options are also a plus. So, is it worth a shot? If the answer is “Yes,” then you can register now for free. --- ### 40+ Best Affiliate Programs With High Commission [2025] > Find the highest paying affiliate programs to join and start growing your revenue. These programs are ideal for beginners! - Published: 2023-12-01 - Modified: 2025-04-29 - URL: https://moosend.com/blog/best-affiliate-programs/ - Categories: Affiliate Marketing - Tags: Affiliate Marketing - Levels: Beginner, Intermediate If you’re looking for the best affiliate programs to increase your income, you’ve come to the right place! Get comfortable and grab a snack, because today is all about multiplying your bank account balance in a breeze. I know you might say that there are hundreds of affiliate programs out there. You might have already joined one or two. To make a profit, though, you need a program that’s profitable, recognizable, and valuable. Putting all these together will give you a program that’s more powerful than Optimus Prime and MechaGodzilla combined! So, who’s ready to roll? You are! The Best Affiliate Programs For Every Industry I know that some of you might be short on time, so here are the best affiliate programs you can join today per industry: Affiliate Program Commission Rate Commission Type Best Program Feature Marketing Moosend up to 40% Recurring More commissions as your referrals upgrade (Sign up here) Online Course Teachable 30% Recurring Access to A/B tested funnels Web Hosting WP Engine $200 Flat Extra 35% for every ThemePress sale VPN NordVPN 40% Flat Subscription-based model + 30% for renewals recurring Ecommerce TripleWhale $50-100 CPD, 15-25% Flat Payment for completed demos Other GoHire 40% Lifetime 180-day cookie window Best Affiliate Programs (Marketing Software) Most companies out there already have an affiliate program you can join and earn money for promoting them. To make affiliate marketing work, you need to choose tools that will be useful to your audience; otherwise, they won’t see the point of signing up. Hand-picked just for you, here are some of the best marketing tools to boost your affiliate income: 1. Moosend Moosend is an email marketing automation platform enabling marketers to create, automate, and personalize their emails with sophisticated tools. Apart from its email marketing capabilities, Moosend will boost your lead generation with its new landing page and subscription form builders. Commission Rate: Up to 40% Lifetime Recurring Cookie Duration: 90 days Payout Method: PayPal, Stripe, Wire Transfer Best Feature: Up to 40% Lifetime Commissions Signup for free here: Moosend Affiliates Moosend’s affiliate program will get you one step closer to a smarter passive income with its lifetime recurring commission. Every month, you can earn up to 40% on every plan that your contacts purchase using your affiliate link. What makes the program a must, though, is that you also earn additional affiliate commissions when your contacts upgrade. Moosend gives you both the tools and the time to bring more people on board with a 90-day cookie and a user-friendly affiliate dashboard. When you join, you’ll get access to affiliate reporting tools to track your performance and optimize your affiliate marketing strategy. The team is always ready to support you, offering SEO assistance, a free trial, and a generous affiliate resource center with material and creatives to save you time. Overall, Moosend’s high-paying commissions, promo materials, and support are perfect to set your passive income in motion. You can sign up for Moosend’s affiliate program by clicking here. Moosend review: “Moosend has one of my favorite affiliate programs. They offer both recurring payments and a lengthy 90-day cookie duration, plus their team is great to work with, and they can help with graphics, content, and SEO. ” - Adam Enfroy, AdamEnfroy. com 2. HubSpot HubSpot is a CRM platform that provides everything scaling companies need to deliver a best-in-class customer experience in one place. It comes with marketing, sales, customer service, operations, and website-building software, all built on top of an encompassing CRM. Commission Rate: 30% Recurring (for up to 1 year) Cookie Duration: 180 days Payout Method: Direct deposit, PayPal Best Feature: Brand recognition and dedicated affiliate support Signup Here: HubSpot Affiliate Program HubSpot’s affiliate program pays out 30% recurring for up to 12 months with a generous 180-day cookie window. You also get the benefit of tiered payouts. The more customers you refer, the more you will get rewarded. For example, if you reach 100 monthly signups, you’ll move up to the Super Affiliate tier which features bonuses on top of the 30% recurring commission. Plus, you’ll get access to other benefits like complete website audits and guest blogging opportunities. One of the best parts of this program is that new affiliates get the chance to earn a welcome bonus of up to $80 USD within their first 30 days in the program. The program is entirely free to join and you’ll have access to HubSpot’s in-house affiliate marketing managers who you’ll have the opportunity to cultivate a 1:1 relationship with. Through the program, you’ll also have access to a large collection of ready-made promotional assets like banners and swipe copy as well as exclusive landing pages specifically designed to help you succeed. HubSpot’s pricing ranges anywhere from $35 to $3,000+ per month and there is no limit on the amount you can earn. You can also take advantage of HubSpot’s extensive marketing resources via their blog and Academy. 3. Brand24 Brand24 is a powerful social listening and analytics tool that helps businesses monitor their online presence and track mentions of their brand, products, or services on social media and other web sources. It’s an ideal solution for social media managers, marketing professionals, PR teams, small business owners, and entrepreneurs looking for a comprehensive marketing tool to make data-driven decisions and gain insights into their competitors and industry trends. Commission Rate: Up to 30% for paying customers Cookie Duration: 90 days Payout Method: PayPal, Stripe Best Feature: Partner Tiers allow you to increase your earnings and receive extra benefits Signup Here: Brand24 Affiliate Program Brand24’s affiliate program can give you up to 30% recurring commission for a lifetime on every plan. They offer three Partner Tiers (Bronze, Silver, Gold), enabling you to increase your earnings and receive extra co-marketing benefits. One of the key benefits of Brand24’s program is its simplicity and the availability of a wide range of pre-designed marketing materials, such as banners and swipe copy. This makes it easy for affiliates to sign up and start promoting the tool right away without spending a lot of time and effort on creating marketing assets from scratch. Brand24’s affiliates can access a Partner Panel to view their performance and track referrals. They can also contact their partner manager for any questions or problems. In addition, Brand24 produces a monthly newsletter covering all the crucial developments within the tool to inform its partners about the latest product updates and releases. Brand24 review: “Effortless payouts and an industry-leading product. My experience with Brand24’s partnership program has been exceptional. ” - Adam Connell, Blogging Wizard 4. Woorise Woorise is an all-in-one lead generation and marketing platform that allows you to create a wide range of interactive campaigns such as landing pages, forms, surveys, quizzes, viral giveaways & contests, accept payments, and more to help you reach your goals from a single platform. Commission Rate: 30% Lifetime Recurring Cookie Duration: 90 days Payout Method: PayPal Best Feature: 30% Lifetime Commissions Signup Here: Woorise Affiliate Program Woorise’s affiliate program will give you a 30% recurring commission for a lifetime on every plan. Woorise offers a range of plan levels that are fit for any budget and stage of business. The great thing about Woorise’s affiliate program is that it’s easy to sign up and they offer a 90-day cookie. Also, the variety of different types of campaigns you can build makes it easy to target many different industries. In addition, they provide a single dashboard to monitor sales, allowing you to see all the details of your commissions, such as sales, referrals, payments, etc. Furthermore, the Woorise team will assist your promotional efforts with abundant resources, such as exclusive graphics, brand logos, landing pages, etc. 5. LeadPages Leadpages is a lead generation tool that allows you to create high-converting websites, Facebook ads, alert bars, and more. The platform is easy to use, allowing you to design responsive pages without having any technical expertise. Commission Rate: 10% Recurring (up to 50%) Cookie Duration: 30 days Payout Method: PayPal, Wire Transfer Best Feature: Ready-made creatives Signup Here: LeadPages Affiliates LeadPages Affiliate program’s new commission structure gives you a base 10% recurring commission for every past and present contact that remains a customer. However, you can earn up to 50% depending on the number of new referrals per month. You’ll also have a 30-day cookie at your disposal and a dedicated affiliate link to promote the platform. Apart from that, LeadPages gives you access to ready-made ads and provides you with extra content to educate your audience. When it comes to tracking, you can use LeadPages’ software to monitor your affiliate link performance and conversions. LeadPages review: “It’s a no-brainer to share Leadpages with our audience, given how often I use it and how much I dig it. What’s extra-awesome is that Leadpages totally helps its affiliates succeed by hosting kick-butt webinars for our list and providing fast ‘n’ friendly support. ” - Joanna Wiebe, Copyhackers 6. Semrush Semrush is an all-in-one marketing SaaS platform that lets you manage your search engine optimization, advertising, content, and social media. The tool is perfect for every large or small business that wants to run competitive research and drive more sales. Commission Rate: $200/sale, $10/trial activation, Flat Cookie Duration: 120 days Payout Method: Direct Deposit, PayPal Best Feature: Dedicated support team Signup Here: Semrush Affiliate Program Semrush Affiliate program is now on ShareASale and it rewards affiliate partners with a flat commission of $200 for every subscription sale or $10 for each new trial activation. One of its best features is the dedicated support team and the last-click attribution model that rewards you for your immediate impact on a customer’s decision. You also benefit greatly from the 120 days of cookie life. Furthermore, the platform will assist your promotional efforts with abundant resources, such as exclusive banners, landing pages, etc. Also, it’s good to know that Semrush transactions are paid 21 days after the end of the month they’ve been completed. Semrush review: “When it comes to pure value, Semrush wins. That’s mostly because you get a fully-featured SEO software suite AND Google Ads software for the same monthly price. ” - Brian Dean, Backlinko 7. SocialPilot SocialPilot is a social media automation and scheduling tool to elevate your social media and influencer marketing strategy. The platform will allow you to manage your social interactions through your social inbox and increase your social media engagement. Commission Rate: 20% Recurring Cookie Duration: 90 days Payout Method: FirstPromoter Best Feature: Incentive opportunities Signup Here: SocialPilot Affiliates SocialPilot’s affiliate partners will receive a recurring commission of 20%. The minimum threshold for payout is $50, which you will receive once a month. The program doesn’t require you to have a paid plan, which makes it easy to sign up and start making money online. Furthermore, the affiliate manager will not only reward you for every new end-user but also give you a commission for every renewal. As part of the revenue-sharing program, you’ll also have at your disposal a 90-day cookie and access to SocialPilot’s affiliate profile. There, you can track your contacts’ activity, see their payment information, and track your metrics. Overall, SocialPilot has a high-quality product and a well-structured affiliate program to power up your income. SocialPilot review “SocialPilot rivals Hootsuite and Buffer as one of the top social media automation tools around... The app team is great about fixing bugs and engaging with the community across social media and the app stores. Great support makes for a better user experience. ” - Neil Patel, NeilPatel. com 8. ReferralCandy ReferralCandy is an eCommerce program that allows you to reward your customers for every referral they make. The tool is easy to set up, while its data-driven insights let you track traffic sources and see which customers help you boost your sales. Commission Rate: $50 per successful referral Cookie Duration: One-year maximum Payout Method: PayPal Best Feature: Simple and helpful Signup Here: ReferralCandy Affiliates ReferralCandy’s program couldn’t be more straightforward. First of all, they offer a partner program that agencies can use to boost their clients’ sales. If you have an agency, ReferralCandy will assign you a dedicated partner manager to guide you through. What’s more, the partner program will provide you with custom features, dedicated support channels, as well as marketing and sales materials. Regarding the commission type, ReferralCandy offers different options for affiliates and partners based on the audience you target. If you don’t have an agency, you can earn $20 for every contact that creates an account through your invite link. Overall, ReferralCandy’s program is great for agencies and people who want a simple solution to make an extra buck. ReferralCandy review: “I love that you can see all the information you really need – who referred, who was the referrer, the amount. ” - Chris Whitener, Magical Butter 9. Hunter. io Hunter. io is an email finder tool that allows you to hunt for email addresses from domains and companies. Using the software will help you expand your contact list and verify the deliverability of any email address you desire. Commission Rate: 30% Recurring within the first year Cookie Duration: Non-applicable Payout Method: Paypal Best Feature: 30% Recurring Commission Signup Here: Hunter Affiliates Hunter. io offers an easy-to-join affiliate program that gives you a 30% recurring commission for up to 12 invoices or the first year, whichever comes first. When you become a partner, the team will provide you with an affiliate link to set your efforts in motion. Concerning payouts, you will receive your affiliate commission for every successful conversion after 45 days through PayPal. While the program doesn’t have any specific joining requirements, it suggests keeping in mind some basic guidelines you can find here. For more information, the team is also available through chat or email to answer questions and help you start your affiliate journey. Overall, Hunter. io’s software is a great addition to any marketing stack, so it’ll be easy to promote and earn for every new referral. 10. AnyTrack. io AnyTrack is a real-time conversion optimization platform that allows digital marketers to track, attribute, and sync conversions from any affiliate program, CRM, eCommerce, or website, with popular marketing tools and analytics like Google Analytics, Facebook pixel, and ClickFunnels. Commission Rate: 15% Recurring Cookie Duration: 30 days Payout Method: Stripe Best Feature: 15% recurring revenue Signup Here: AnyTrack affiliate program AnyTrack affiliate program makes it very simple to pitch your audience. In fact, by recommending AnyTrack you help your audience make more money out of their traffic. Whether you focus on SEO, PPC, or social media marketing, by knowing exactly what triggers conversions, you can quickly focus your marketing on what works and what doesn’t. Because of this key benefit, the 15% recurring revenue takes a very appealing dimension, as the more users improve their campaign performances, the more they’ll use the software. The team behind AnyTrack is one of the most knowledgeable in the field, and they’re regularly mentioned on top blogs such as Neil Patel, Hubspot, Jotform and Semrush. 11. LiveWebinar LiveWebinar is a powerful webinar platform that makes it easy to host, promote, and sell your webinars. With LiveWebinar, you can reach a wider audience, generate more leads, and close more sales. Plus, with their built-in marketing tools, you can promote your offer to a wider audience and get more people to use your affiliate link. Commission Rate: 30% from each paid account Cookie Duration: 90 days Payout Method: Non-applicable Best Feature: Short approval process Signup Here: LiveWebinar Affiliate Program As a LiveWebinar affiliate, you will earn a 30% commission from each paid account that you refer. With a 90-day cookie duration, you will get credit for any sales that occur up to 90 days after the initial click. Joining the program is as simple as signing up for free and sending a short message – and then you can start promoting LiveWebinar right away. Since it’s a one-time commission, there’s no need to worry about recurring payments or minimum sales requirements. Affiliates get their own panel/dashboard, where they can track their clicks, sales, and earnings. This way, you can see exactly how much money you’re making and which of your promotion methods are working best. This affiliate program is free to join, and you get a wide variety of marketing materials to help you promote LiveWebinar. LiveWebinar also provides affiliates with a dedicated account manager who can answer any questions you may have. Top Affiliate Programs (Online Course Software) If we learned something from the recent pandemic is that online courses are an essential thing of the future. Online courses are more convenient for busy learners, saving them money and time. So, promoting a course tool affiliate program is something you should definitely consider. To give you a hand, here are some of the top online course affiliate programs you can promote to power up your passive income. 12. Teachable Teachable is one of the best online course platforms with an easy-to-master course creation tool that takes the hassle out of hosting, designing, and integrating your course. The platform provides you with hosting on custom domains and extensive analytics to monitor your online courses and make a profit. Commission Rate: 30% recurring commission Cookie Duration: 30 days Payout Method: PayPal Best Feature: A/B tested funnels Signup Here: Teachable Partners Teachable’s program is among the highest-paying affiliate programs with a 30% recurring commission. When you become a partner, you’ll get a 30-day cookie to promote the tool and bring more conversions. Commissions are paid out every month that you’ll receive as long as your referral remains a Teachable customer. The platform’s well-structured program will give you access to A/B tested funnels containing information about Teachable’s target audience. Moreover, the team will provide you with visuals, email swipe copy, and historical earnings per click to increase your promotional efforts. Through the affiliate platform, you can see your affiliate codes and track Teachable’s website engagement to improve your strategy. Teachable review: “I’ve used Teachable to sell hundreds of thousands of dollars in online courses. If you are thinking of creating your online course, Teachable is the place to be. ” - Melyssa Griffin, MelyssaGriffin. com 13. LearnWorlds LearnWorlds is a great tool to craft, sell, and promote your online courses to your audience. When you sign up, the software will equip you with beautiful themes and interactive tools to convert your video footage into a powerful learning machine. Commission Rate: 30% Lifetime Recurring Cookie Duration: 60 days Payout Method: PayPal Best Feature: Reward system Signup Here: LearnWorlds Partners Club LearnWorlds has one of the best affiliate marketing programs in the industry, with a recurring lifetime commission of 30%. Not only that, but LearnWorlds gives you the chance to create a custom partnership tailored to your needs and your audience. That’s very convenient for small bloggers who want to make extra money online but don’t have the numbers yet. Every partner gets access to premium affiliate marketing training and ready-made promo materials like coupons and seasonal promos. Furthermore, the affiliate platform comes with detailed stats and analytics to monitor your performance and optimize your campaigns. If you have questions, LearnWorlds also provides extra assistance through a dedicated affiliate manager. Learnworlds review: “LearnWorlds has helped me deliver a unique learning experience for my students and make my dream of having an online academy a reality! A complete and flexible platform for all course models. Thanks, LearnWorlds! ” - Rafael Iasi, Day Trader Pro 14. Thinkific Thinkific is an online course tool that enables you to create and sell online courses, as well as membership sites under your brand name. The company offers a powerful all-in-one platform to educate your audience by uploading videos, making quizzes, and organizing your video content. Commission Rate: 30% Recurring Cookie Duration: 90 days Payout Method: PayPal, Stripe, Alternative methods for non-PayPal regions Best feature: 30% recurring commissions Signup Here: Thinkific Affiliates Becoming a Thinkific affiliate gives you a 30% recurring commission on all monthly or annual paid plans for as long as your referral remains a member. As a partner, you have a 90-day cookie to bring your contacts on board and receive your commission. Regarding payout, Thinkific calculates your earned commissions and pays you out on the 16th of each month. When you join, you also get access to a full-featured sandbox account you can use for testing and demo purposes. What’s more, the affiliate program offers small-group training webinars and partner management support to help you out. In general, joining Thinkific’s program will give you the right tools and help to succeed as an affiliate. Thinkfic review: “Thinkific has helped me grow my business by offering everything I need to create custom online course sites for my clients. My clients love how easy the platform is to use and scale over time, and how responsive their support team is to questions about the product. Thinkific is the only online course platform I recommend. ” - Kim Garnett, Brainy Girl 15. Coursera Coursera is an e-learning platform that has partnered with top instructors to educate students on a variety of topics. The brand offers you flexible and affordable options, and you can choose from free courses to university degrees to hone your skills. Commission Rate: 10-45% flat commission Cookie Duration: 30 days Payout Method: Non-applicable Best Feature: Bonuses for strong performers Signup Here: Coursera Affiliates Coursera has a baseline commission of 10%. However, you can earn up to 45% based on your performance. The program also has a minimum payout of $50, which you can receive immediately in the next payout period. To market the platform, Coursera has a wide selection of banners and links you can add to your website, as well as specific promo materials for popular courses. When it comes to tracking, the program uses Linkshare to help you monitor your performance and optimize your affiliate tactics. What’s more, the increased demand for online courses makes Coursera’s digital product easier to promote. All in all, Coursera’s partner program is great for bloggers and marketers who want to receive their earnings on the spot. Coursera review: “We were looking for scale, credibility, and something we didn’t have to build in-house. Coursera not only offers training from very prestigious institutions but also a platform that allows you to do the tracking you want. ” - Sabrina M. , ZS Associates 16. LearnDash LearnDash is a WordPress LMS plugin to create an online course and reward your learners through certificates, points, and badges. The tool is suitable for building an online course business that will offer a flexible, engaging, and profitable learning environment. Commission Rate: Up to $115/sale Flat Cookie Duration: 60 days Payout Method: Non-applicable Best Feature: Trusted brand name Signup Here: LearnDash Affiliates Sending qualified leads will reward you with a 35% commission, which translates to about $115 per sale. Regarding payout, commissions are paid 30 days after the promotional period on the first day of every month. While LearnDash will welcome everyone in their affiliate program, they prefer affiliate partners who have at least a mailing list, a social media profile, or a website. When you join, the platform will support you throughout your affiliate marketing journey, allowing you to earn some of the highest payouts in the industry. Overall, LearnDash’s household name and high commissions are great to give your income a significant boost. LearnDash review: “I can honestly say I sell more courses using LearnDash than any other off-WordPress platform I’ve tried. ” - Tanya Smith, Get Noticed With Video Best Affiliate Programs (Web Hosting) Promoting a web hosting platform is among the best affiliate opportunities you can get. Without a web hosting service, website owners can’t make their content accessible to the public. So, that’s why web hosting is a no-brainer for the majority of successful affiliates out there. If you want to join them, read on to find the best high-paying web hosting affiliate programs you can join today. 17. WP Engine WP Engine is one of the most popular digital experience platforms offering premium web hosting services. Signing up will give you access to a fully managed web hosting platform to run your website more efficiently with intuitive and user-friendly tools. Commission Rate: $200 or 100% of first month payment for Web hosting plans, 35% of StudioPress Theme sales, Flat Cookie Duration: 180 days (60 for StudioPress) Payout Method: Check, Direct Deposit, or Wire Best Feature: 180-day Cookie Signup Here: WP Engine Partners What distinguishes WP Engine’s affiliate program is that it provides you with two easy ways to make money online. Apart from the standard $200 payout or 35% of StudioPress sales, WP Engine rewards you with bonus commissions for sending multiple referrals per month. Not only that, but the two-tier tracking feature lets you refer new affiliates and earn $50 for every signup. The program’s flexibility also provides your contacts with special discounts and exclusive offers that will boost their purchase intention. Furthermore, WP Engine’s 180-day and StudioPress’ 60-day cookies are more than enough to bring more signups. Another plus, you’ll also get access to pre-designed banners, landing pages, and co-branded assets. Overall, WP Engine’s high-paying affiliate program is one of the best options both for marketers and bloggers who want to make money fast. For more information, you can check the FAQ section accessible to everyone. WP Engine review: “WP Engine knows how to optimize for WordPress, and it shows everyday! ” - Brad Williams, Webdev Studios 18. Bluehost Bluehost is a fantastic WP Engine alternative that’s flexible, reliable, and affordable. The platform is perfect for bloggers and marketers using WordPress, offering web hosting, automated security, and various eCommerce tools. Commission Rate: $65/sale, Flat Cookie Duration: 90 days Payout Method: PayPal, Electronic Bank Transfer Best Feature: Unlimited earning potential Signup Here: Bluehost Partners Bluehost’s program is completely straightforward and it offers a flat commission at $65 per sale. When it comes to payout, Bluehost will process your earned sales after 45-60 days. Usually, the program distributes commissions through PayPal. As of 2019, though, you can use alternative payout methods like Wire and ACH transfer. Moreover, joining the program is free, and Bluehost will immediately give you a tracking code to use on your website and monetize it. To make the most out of the affiliate program, Bluehost has a dedicated team to provide you with personalized advice. What’s more, you can leverage the platform’s wide variety of banners and ads to promote your affiliate link. Through your dashboard, you can track your affiliate efforts and even use your links to segment your referral traffic. Bluehost review: “Bluehost affiliate program offers one of the most detailed and accurate tracking in the business. I happily recommend Bluehost to my readers because I am a proud customer, and I admire their commitment to WordPress. ” - Syed Balkhi, WPBeginner 19. Hostgator Hostgator is among the best web-hosting providers, offering a variety of tools to take your business or blog online. Among others, Hostgator offers flexible and value-for-money plans for single or unlimited domains, allowing you to choose between shared, reseller, or dedicated web hosting. Commission Rate: Starting at $65/signup, Flat Cookie Duration: 60 days Payout Method: Through Impact Best Feature: Flexible payouts Signup Here: Hostgator Partners The first thing you need to know about Hostgator’s affiliate marketing program is its commission model. The provider has a performance-based tier where you can earn up to $2,625 if you bring 21 contacts in a single month. Also, you get paid for qualified sales after 2 months + 10 days. The provider will also give you access to their affiliate platform immediately, where you can track your conversions, access banners, and create your custom coupon code. Another essential feature is Hostgator’s 45-day money-back guarantee that will make the software more appealing to your contacts. Finally, if you want more information, the affiliate program has a more detailed FAQ section that you can visit here. HostGator review: “HostGator, founded in 2002, has long been in the hosting industry. With over 90% customer satisfaction and 12,000 servers under management, they are one of the largest and most well-known web hosts. They offer dedicated and VPS options for customers whose sites grow to require the extra power. ” - Ryan Frankel, Hosting Advice 20. Cloudways Cloudways is a service that simplifies web hosting and lets you focus on building your professional website. When you sign up, you get access to a robust environment to manage your online business or website in a fast, secure, and scalable way. Commission Rate: Up to $125/sale, Flat Cookie Duration: 90 days Payout Method: PayPal, Wire transfer Best Feature: Flexible commission models Signup Here: Cloudways Partners Cloudways is among the best high-paying affiliate programs you can join to supercharge your income. One of its best features is its adaptable character that allows affiliates to move between its performance-based Slab and Hybrid model. Choosing the performance-based allows you to earn a high commission of $125 per sale, whereas the hybrid model will give you a fixed $30 per signup and a 7% recurring commission. This flexibility makes Cloudways’ affiliate program ideal for bloggers, marketers, media publishers, and freelancers. When it comes to your affiliate profile, the program has a user-friendly dashboard where you can track your clicks and conversions. Moreover, the team will help you succeed by equipping you with onboarding emails and guides, monthly newsletters, blogs, and benchmark articles. Overall, the affiliate program has the right amount of flexibility and support to help you meet your affiliate goals. Cloudways review: “Cloudways affiliate program is easy to get started, and the great complementary product makes it easier to earn a higher commission. In my experience with them, they have a great team that helps with graphics and suggest new strategies now and then. A great web hosting affiliate program to be part of. ” - Harsh Agrawal, ShoutMeLoud 21. GreenGeeks GreekGeeks is a fast, secure, and eco-friendly web hosting service that... --- ### 12 Best WordPress Newsletter Plugins [2025] > Looking for the best WordPress newsletter plugins? Explore our curated list and take your email campaigns to the next level. - Published: 2023-11-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-wordpress-newsletter-plugins/ - Categories: Email Marketing, Software - Levels: Beginner, Intermediate Every seasoned marketer knows that a good WordPress newsletter plugin can help them grow their email list or serve as a way to easily send emails to multiple recipients. But which is the best add-on you can use to achieve your goals? This is where this article comes in handy, giving you a taste of the most useful WordPress newsletter plugins, including their key features, and pros and cons — so you can make an informed purchasing decision. Let’s dive in! Best WordPress Newsletter Plugins: Comparison Table (Features & Pricing) The world is full of WordPress plugins, especially since this is a popular — and affordable — way to build websites or blogs. But it does more than that: it can boost your email marketing strategy. A newsletter is a strategic way to keep in touch with subscribers by regularly sharing relevant information with them via email, such as company updates, events, or a sale. The benefit is that you build trust and drive traffic to your website. Traditionally, you’d send emails via an email service provider, but there are also newsletter plugins that you can use to send and create newsletters directly from a WordPress dashboard. Now, let's take a look at this comparison table to see our top candidates. While some consider it unorthodox, a WordPress plugin will enable you to send regular emails quickly. Are you ready to nurture your leads and boost customer loyalty? If you are, head into the next section to meet your first plugin, MailPoet. 1. MailPoet Best for: Beginner and proficient email marketers. MailPoet is an email plugin for WordPress-powered websites used to design emails that create loyal subscribers. With their intuitive drag-and-drop editor — requiring zero coding skills — you can craft the content your business needs. By using responsive business-oriented newsletter templates that work on all devices, you’re able to easily create newsletters that fit your brand’s image directly from your WordPress dashboard. MailPoet also automatically sends email updates to re-engage inactive clients with your latest posts, whether that’s daily, weekly, or monthly. You can choose from over 50 starter templates to quickly draft engaging and attractive emails. Plus, you can organize your content in any way you want by using customizable sections. Easily add blog posts, pages, images, or products to your newsletter without copying and pasting from one place to another. All you need to do is select the item you want to include in your email newsletter design. If you want to track how your newsletters perform, MailPoet offers analytics and stats that show how many people opened your email and how engaged they are with your content. Another way to get the MailPoet plugin — and several others on this list — is through Moosend. This email marketing and automation tool integrates with MailPoet to get the best of both worlds: an email marketing service and a newsletter creation plugin. Key features: Newsletter subscription forms Automated welcome emails WooCommerce transactional emails Price: Their paid plan using the MailPoet Sending Service starts at $10, billed monthly for 500 subscribers, which might become more expensive than other alternatives in the long run. However, you also have a free plan for 1,000 subscribers but with limited features. 2. HubSpot Best for: Agencies, business owners (small businesses or eCommerce companies), and any WordPress user. HubSpot is a CRM platform with all the functionality and integrations you need to build engaging newsletters. It doesn’t require any coding, and it’s built natively into WordPress. This plugin allows you to manage contacts, engage visitors with live chat or chatbots, and create engaging newsletters. HubSpot offers 20+ pre-designed free email templates that match your brand and achieve your campaign goals. With a drag-and-drop WordPress email builder, you can effortlessly create custom newsletter templates. Furthermore, you can test your campaign’s effectiveness using HubSpot’s A/B testing tools. You see which call-to-action (CTA) button works best, as well as the optimal times to send emails to your subscriber list. Moreover, the plugin has email automation capabilities that you can use to send messages instantly or schedule them for later. HubSpot logs all your emails in a database. So, by using their email tracking features, you can measure email engagement with comprehensive reports for click-through or delivery rates. Use this data to your advantage to improve your strategy and craft engaging and effective email newsletter campaigns. The plugin also automatically syncs with your HubSpot CRM, where you can segment your lists and see every customer interaction. It also creates records with a unified timeline of the contact’s visited pages, form submissions, etc. Key features: Live chat and chatbots Marketing automation CRM and contact management Price: HubSpot has a free plan, but the features might be more suitable for small businesses. For a paid subscription, you might need to pay $20/month. 3. Newsletter Best for: Bloggers. Newsletter is a newsletter and email marketing system people use for their WordPress blog. Thanks to their advanced features, Newsletter is ideal for list building and creating, sending, and tracking emails. The process is automated, meaning you can add as many content blocks as you like directly from their visual builder. Besides, you can schedule newsletters according to your needs, whether that’s monthly, daily, or on a specific date. When it comes to composing your newsletter, this plugin can help you build your templates through 20+ unique blocks: CTAs, Giphy integrations, or hero images. Each design is also responsive, so it looks good on different screens and devices, both mobile and desktop. You can also preview the designs in real-time on various devices — and test each of them. What this solution has to offer is the autoresponder feature, which is great for crafting an unlimited series of emails that you can use as follow-ups to a user’s action. You also benefit from reporting with detailed graphs showing open or click rates so you can boost your retargeting efforts. Tracking the engagement of your campaigns is easy with Newsletter’s in-depth reports. Lastly, Newsletter constantly updates its plugin and adds new features requested by customers. Key features: Autoresponders WooCommerce integration Unlimited subscribers Price: Newsletter offers a free version of its plugin. For premium plans and more automation features, you pay $69 for one year. 4. Brevo (formerly Sendinblue) Brevo (formerly known as Sendinblue) is an all-in-one email marketing plugin that helps you create custom newsletters. With their advanced automation features, you can easily design newsletters using Brevo’s mobile-friendly editor. Through the drag-and-drop builder, you can craft custom emails — or select a pre-made one from their library. Brevo also has an email subscription designer. You can create personalized subscription forms through their form builder and easily integrate them into your pages, sidebars, or posts. Furthermore, Brevo offers automatic replacement of default SMTP (Simple Mail Transfer Protocol) when using the wp_mail function for enhanced tracking and email deliverability. As a result, you can create transactional email templates that you can reuse via API. Regarding your email campaigns, you can also personalize each email with the recipient’s name, which you can later test on multiple devices and email clients. Brevo’s marketing automation features enable you to auto-install the script on your WordPress site; this way, you can access the online dashboard for workflow management. A real-time report dashboard gives you the advanced insights and statistics you need to improve your efforts, such as bounce reports, opens, or clicks. Key features: Subscription forms Transactional emails Marketing automation Best for: Growing businesses, marketing managers, eCommerce pros, and large organizations. Price: You can use Brevo for free for 300 emails daily and unlimited contacts. For a more considerable number of emails, you pay $25/month. 5. Newsletters by Tribulant Best for: Bloggers, business owners, and developers. Tribulant is a WordPress newsletter plugin that assists individuals or businesses in achieving their newsletter objectives and is full of features. It offers efficient and robust features, like mailing lists, complete email history, or newsletter queues, to create the best experience for your readers. To attract more subscribers and convert them, Tribulant has single or double opt-in forms. Furthermore, you can spice up your WordPress website with subscription widgets in your sidebars to gauge more interactions. Since you can configure them however you like, the software lets you focus more on creating engaging content while giving your site visibility. It also offers many free and paid extensions, such as WooCommerce, Google Analytics tracking, and Contact Form 7. Tribulant has several pre-made email or newsletter templates, or if you need high-quality and responsive templates, you can shop for a wider variety. The autoresponders feature allows you to set follow-up emails for your users after performing an action, such as registering for the newsletter. The plugin comes in different languages, translated by contributors, such as German, Spanish, or French. Key features: SMTP, API, or local sending Subscription widgets Single or double opt-in Price: Tribulant has a free plan, Lite, with unlimited updates but limitations and fewer features. For one year, you can use their premium features for $70. 6. Sender Best for: eCommerce or small businesses. Sender is a newsletter, SMS, and email marketing automation plugin suitable for eCommerce and small businesses. The plugin offers a mix of capabilities that companies can use to build their email list and plan their campaigns. As a result, they stay competitive and grow their business. With Sender’s drag-and-drop builder, email newsletter design is easy. If you don’t have the time to create it from scratch, they offer a free email template library that you can add with a single click. Moreover, you can import all product features, including the image, pricing, and description, inside your email. Sender ensures your subscribers open and read your messages and prevents your emails from landing in their spam folder. Sender also helps you with SMS campaigns. Their tool allows you to easily compose and send personalized text messages to your clients and develop a deeper connection with them through in-depth segmentation capabilities. You can even send time-sensitive SMS notifications that capture your users’ attention. Key features: Email automation Newsletter creation Text message (SMS) campaigns Price: The good news is that Sender has a forever free plan for up to 2,500 subscribers and up to 15,000 emails/month. If you want more features, such as SMS messaging, the paid plan starts at $10/month. 7. Icegram Express Best for: Freelancers, bloggers, small businesses, non-profit websites, or WooCommerce websites. Icegram Express is a WordPress add-on that bloggers or entrepreneurs can use to grow their lists, send newsletters, and collect leads. It offers seamless integration with the most popular plugins, email service providers, and themes. What’s nice about Icegram is that you can craft unlimited newsletters using pre-made templates. By sending them on a regular basis (weekly, biweekly, or whenever you like), you convert email subscribers into buying customers. Plus, you can automate your campaigns for free without limits or charges. Icegram also offers integration with SMTP plugins to send your emails effortlessly. This beginner-friendly platform gives you control over your campaigns through simple dashboards. Users also paste HTML and inline CSS to draft beautiful designs through the WYSIWYG editor (no coding skills required). You can test each message before sending them. To combat spam, Icegram has CAPTCHA, honeypots, and blacklisting features that stop spammers before they become a nuisance. Key features: Readymade templates Blog post notifications List cleanup Price: You have a forever-free plan with a few basic features. If you want to fully use the platform, you need to pay for a $129 yearly subscription. 8. Mailchimp for WordPress Best for: Developers, eCommerce companies, agencies, freelancers, and start-ups. Mailchimp is an automated marketing tool companies use to manage their marketing campaigns. Their WordPress plugin helps you create signup forms that integrate with other form plugins on your website. Since they’re user-friendly and mobile-optimized, they’re easy to set up. Moreover, you can build the forms using native HTML and add as many fields as you like. Mailchimp's add-on also integrates with WooCommerce, Ninja Forms 3, or BuddyPress, so you can clearly see each subscriber’s purchasing history and how much revenue your campaigns generate. You can customize the plugin however you like by adding various filters and actions to the default design. Mailchimp has over 100 pre-designed templates with the blocks and design elements you need to draft professional-looking campaigns that fit your brand’s values. During our thorough Mailchimp review, we found that each template is customizable, and you can drag and drop content to create a unique design. Key features: Plugin integrations Drag-and-drop editor Pre-designed templates Price: You can sign up for their free plan with limited features. Their standard pricing plan starts at $20/month, while the premium version begins at $350/month. 9: Popup Builder by OptinMonster Best for: eCommerce companies, agencies, and publishers. OptinMonster is a conversion optimization toolkit that grows email lists and generates more leads. With their popup and newsletter builder, you can craft emails that attract and retain subscribers. Use their newsletter builder to design emails you can embed on your blog posts or add them to your sidebars. Choose one template from hundreds to design your campaigns, or you can draft your own from scratch, no coding required. With their flexible editor, personalize the look of your campaigns by adding dynamic features such as a gamified spin-a-wheel popup. All the popups are mobile-friendly, so you can optimize your campaigns for any device you desire. OptinMonster ensures the popups don’t interfere with the user’s journey by showing the right message at the right time. It also integrates with popular email marketing providers, such as Constant Contact. Key features: Mobile-friendly popups Campaign triggers Seamless integrations Price: Their basic plan is $16/month, billed annually, with unlimited subscribers and campaigns. 10. MailOptin Best for: Business owners, bloggers, designers, photographers, etc. MailOptin is email newsletter software businesses use to send one-off newsletters and craft automated email campaigns. Their plugin helps with form and popup creation. Its intuitive design allows users to design automated newsletters with the newest blog posts and send them to subscribers when published. MailOptin’s popup plugin allows you to display signup forms with notification bars, sidebar widgets, etc. This way, you create effective lead-generation campaigns in no time. Their email automation features are also time-savers as MailOptin manages to keep your audience engaged so you can focus on other projects. Moreover, you can see which campaign is more effective before sending it to your subscribers, eliminating all the guesswork from the process. Key features: Automated newsletters Advanced analytics Sound effects Price: For their standard plan, you’ll have to pay $99 per year. However, it doesn’t have any newsletters. If you want to benefit from email automation and newsletters, you need to pay $249 yearly. 11. MailerLite Signup Forms Best for: Developers, growing businesses, or enterprises. MailerLite is a digital marketing tool that creates successful email marketing campaigns through signup forms and paid newsletter subscriptions. Setup is easy and fast, but as we discovered during our MailerLite review you will need an account to use the plugin. Once done, you just need to select or add any of the pre-built web forms from the account — or create a new one. Their drag-and-drop builder and rich text editor can help you create attractive newsletters that convert. After designing your message, you place the form in the sidebar through a widget or use code to put it wherever you like. Their plugin helps you grow your subscriber list directly from your website or blog. Key features: Easy-to-add webforms Double opt-in signup Automated welcome emails Price: MailerLite has a free plan for up to 1,000 subscribers and 12,000 monthly emails. If you want more features, you’ll have to pay $10/month for unlimited emails and 500 subscribers. 12. Mailster Best for: Developers, freelancers, or agencies. Mailster is an email newsletter add-on for WordPress that’s easy to set up. With this plugin, you create and track your newsletter campaigns — and send your latest news, events, or posts to your subscribers. For instance, you can craft a series of welcome emails by selecting one of the free or premium design templates. They’re easy to set up, and you can create email campaigns quickly and easily. Moreover, you have timezone-based sending to ensure your subscribers read your emails when they’re most likely to open them. Lastly, Mailster ensures GDPR compliance and doesn’t share your data with other third parties. Key features: Email automation Timezone-based sending Series of Welcome emails Price: Mailster has no free plan. Their starter plan starts at $49 per year and has a 14-day money-back guarantee. Transform Your Email Newsletters A newsletter plugin can completely change the way you do email marketing — and it’s an affordable way to reach a broader audience. In the end, it depends on your business needs. Do you need to create newsletter subscription forms or send emails directly from a WordPress dashboard? When you figure this out, you’ll have your answer. However, if you ever need a full email marketing service instead of relying on a plugin, you know who to call. Our modern, easy-to-use email service provider can help you drive revenue growth and increase your conversions. Take the platform for a spin today by registering for free! Frequently Asked Questions (FAQs) Cast a light on your doubts by looking at this FAQ section. 1. What are the benefits of using a WordPress newsletter plugin? Some of the benefits of using a WordPress newsletter plugin: Easy to use: Even beginners can use a WordPress newsletter plugin. You just need to find a template you like, customize it, and hit send. Here are some great examples! Keep everything organized: Instead of using different screens to send out an email, you have everything on one dashboard, thus increasing your productivity. Collect data: By gathering data in a single place, you can see your email open rates and identify what you need to improve or how to segment your list better. Author’s Tip: If you want to craft engaging newsletters, here are some best practices. 2. What is the best WordPress newsletter plugin? It highly depends on your needs. If you need an easy and user-friendly newsletter plugin, try Icegram Express. For CRM features, you can test HubSpot. You can take a look at our article with the best WordPress plugins for more inspiration. --- ### ActiveCampaign Review 2025: Pros, Cons & Pricing [Analyzed] > If you want to learn everything about ActiveCampaign, its pros, cons and top features, all you need to do is read our thorough ActiveCampaign review. - Published: 2023-11-30 - Modified: 2025-01-17 - URL: https://moosend.com/blog/activecampaign-review/ - Categories: Email Marketing, Software - Levels: Beginner ActiveCampaign is a versatile email marketing service helping businesses of all sizes achieve better results with its range of marketing features and stellar automation. However, due to the inherent complexity of the software, it may not be the right fit for every business. The aim of this ActiveCampaign review is to help you make an informed decision about whether ActiveCampaign is the right choice for you or if you need to look at other alternative options. Disclaimer: The information below is accurate as of July 2024. ActiveCampaign Overview & Ratings ActiveCampaign is a platform that has evolved greatly through the years and now it incorporates various features for marketing, sales, CRM, and transactional messages. It will be an immensely powerful tool in the hands of experienced marketers, especially those who have marketing automation as a top priority. On the other hand, if you want to send basic newsletter campaigns, its features will be overwhelming or overkill, so to speak. Moreover, the steep price tag could be a disappointment for small businesses, but it is considered fair if we take into account the value it can provide. What’s great about ActiveCampaign users is the excellent email deliverability ensuring campaigns land right into subscribers’ inboxes. As a final note, the software can be a one-stop shop for both your marketing and sales efforts, meaning you can save some money by having fewer different vendors. Now let’s see a brief evaluation of the platform’s main features. ActiveCampaign Pros & Cons: Summary Below, you can see where ActiveCampaign excels and which areas need improvements. Pros Cons Ease of use Affordability & Pricing structure Email Editor Signup forms Email Template Library Spam & Design testing Marketing Automation Customer support List management/Segmentation Analytics & Reporting Landing Pages Integrations Deliverability ActiveCampaign Pros: Analyzed Prepare to take a deep dive as we explore the areas that ActiveCampaign performs well! Ease Of Use Starting our ActiveCampaign review with the thing that matters most for users, we found the platform excellent regarding navigation. The interface is clean and you can find all the tools available on the left sidebar. We really liked the options the software gives you on how to get started. Since ActiveCampaign is a feature-rich platform, this is a big help for newcomers. Each individual category has its own explanation about what users can do or expect, while you may also find links to help articles in some categories. This helps you figure out the platform’s functionality without frustration. We also like the “Content Manager” feature, which is a central hub for storing, organizing, and sharing all your assets. Overall, we believe that ActiveCampaign has a user-friendly design that helps “reduce” the learning curve. If we’re being honest, though, for absolute beginners things will look a bit complicated. Email Editor Moving on to ActiveCampaign’s email designer, we found that it is very fast and the interface is clean. Available campaign types include regular campaigns, RSS triggered, autoresponders, and A/B split testing. The drag-and-drop blocks are more than enough to create both simple and sophisticated campaigns (e. g. , with countdown timers or eCommerce products). The email editor allows you to create your emails with six different structures, meaning you have full flexibility to create whatever comes to your mind. If your campaigns have “blocks” that remain the same in your newsletters, you’re in luck as ActiveCampaign lets you save your custom content blocks and reuse them whenever needed. More advanced users will appreciate the ability to edit HTML code directly from the email builder and preview changes in real-time. We also liked that you can add actions (see image) when contacts click on elements like an image or a link. This useful feature can help your segmentation and personalization efforts. To make your email campaigns feel personal, the platform lets you insert personalization tags in an easy way. You can select from a wide range of tags such as subscriber’s name, location, job title as well as messages like unsubscribe links and web copy. Furthermore, you can personalize your campaigns with conditional content, which means that you can display different content to different contacts using a single campaign. The if/then/else logic will be straightforward even for complete beginners. In this extensive ActiveCampaign review, we also tested how A/B testing works. Creating the split test is easy and you can create up to 5 variations. Unlike other solutions, ActiveCampaign lets you experiment with more than one element at a time (multivariate testing). Of course, this is no easy job and in reality, few users will use this functionality. Finally, ActiveCampaign’s editor allows you to see changes made by other people, which is ideal when working in a team. Email Template Library The platform offers an impressive email template library of 250+ responsive templates that users can customize to match their style and brand. These templates are neatly named so you can easily search and find the one that serves your purpose. For example, you can find categories such as abandoned cart, holiday, newsletter, feedback reviews, conference events, and more. Overall, we would say they are modern and visually appealing, so they can be a game changer when users need to craft a campaign fast. It was also helpful that you can preview them in another window and see how they will appear on mobile and desktop devices. Surprisingly, ActiveCampaign offers a free design service, available on all Marketing plans. You simply need to select one of the pre-designed email templates and the company’s team customizes it with your logo, brand colors, email copy, etc. Enterprise customers enjoy premium email design, which includes a one-on-one approach to create a custom template based on the customer’s needs. *Note: The free design service cannot be tested via the free trial. Marketing Automation We were eager to test ActiveCampaign’s marketing automation capabilities, especially since the service boasts powerful automation features. And let’s be honest, the platform did not disappoint! The first thing you’ll notice when you access Automations is an impressive library of automation templates (or ‘recipes’ as they call them). In fact, there are more than 750 recipes neatly categorized by industry. What this means practically is that you’ve got a whole email marketing strategy ready for your industry without doing anything. You simply need to apply it (if you find it useful). During this ActiveCampaign review, we also found that these templates have small differences from each other, so they are not simply copies of a “generic” automation. If you decide to build an automation workflow yourself, you’ll see that the visual automation builder is easy to use and master. You can insert and edit multiple triggers, use if/then logic, put split paths (for a/b testing), and perform maths operations. You may not need all these features for simple automated email sequences, but they are crucial when building more sophisticated journeys. What’s also handy is your ability to update your CRM (add a deal, deal score, note, etc. ) through your automations. Sales teams will get immense value from this. To sum up, ActiveCampaign can help you automate anything, from campaigns, deals, and ecommerce automation to SMS ands contact management. List Management/Segmentation Managing your contacts and email lists is an easy process with ActiveCampaign. First of all, we found that if you have an existing email list, you can import it straight away with a CSV file, a simple copy-paste or through integration with Calendly, Google Sheets, and Typeform. For your new contacts, you can connect ActiveCampaign with various other services and have them added automatically. Such services include BigCommerce, Gravity Forms, Wufoo, Pipedrive and GoToWebinar. You can segment your audience based on numerous criteria like website visits, industry, job function, customer lifetime value, geographic location, products purchased and more. For some of these criteria website tracking needs to be set up in order for the platform to collect all those data. To access the segment builder, you need to click on the "Search contacts" field and then click "Advanced Search. " The platform lets you add multiple conditions to create a segment. This will be ideal if you want to craft hyper-targeted campaigns for your subscribers or prospects. List management becomes easier thanks to ActiveCampaign’s automation tools, allowing you to add tags automatically and then send relevant content. Finally, you can create your own custom fields to power up your segmentation and personalization efforts. Note: The platform also allows you to create a new segment even during campaign creation. Analytics & Reporting Moving on to reporting and analytics, the platform lets you track almost anything (if not everything). Through the Campaigns Performance report, you can view your open rates, click-to-open rates, click rates, unsubscribe rates, forward rates, and bounce rates. What’s more, if you own an eCommerce store on Shopify, Woocommerce, Magento, Square, etc. , you can track the revenue that is generated from your campaigns and automation sequences. Other reports include email client trends, deal reports, contact trends, chat conversion and more. Custom reports are only available to Enterprise plan users. Landing Pages In our ActiveCampaign review, we also got to test the landing page functionality. You can find ActiveCampaign’s landing pages on the Website tab. To get started, there are 62 responsive landing page templates that are easy to customize. The landing page builder itself is fast and clean, so you can arrange elements with ease as well as craft a custom landing page without (many) restrictions. It will be easy for both beginners and advanced users to craft simple landing pages for events, webinars and eCommerce promotions efficiently. But if you want to create sophisticated designs or need extra flexibility, you’ll need a dedicated landing page builder. For example, you can’t move elements up or down slightly, instead, you can only move them between the outlined sections. Selling one or multiple products through your landing pages is also possible via PayPal integration (Buy Now button/Shopping Cart button). Of course, you can track page views, page conversions, and your conversion rate in a clean dashboard after publishing your pages. Overall, the experience is good, but there are surely improvements to be made in the future. Integrations ActiveCampaign has done an excellent job to let you stay connected with the apps that make sense for your business. Specifically, there are over 940+ apps that can be integrated with this email marketing tool, while you can always use Zapier if there is an app without a native integration. Some of the most notable integrations include Salesforce, PayPal, WordPress, Eventbrite, Google Analytics, and Unbounce. We must admit that the number of integrations available is impressive and it’s not common among similar email marketing platforms. Deliverability In our deliverability tests, ActiveCampaign is fairly consistent, which is good news for email marketers since their campaigns will be landing in the main inbox of the most popular providers like Gmail and Yahoo. ActiveCampaign’s great deliverability was also acknowledged in Emailtooltester’s deliverability tests, where it got the best email deliverability award for January 2023. The email marketing service also owes its high deliverability rate to the range of list cleaning and spam testing features. ActiveCampaign Cons: Analyzed In the previous section, we thoroughly explored the strong points of this email marketing and automation platform. Now it’s time to take a look at the areas that are not ActiveCampaign’s strongest suit. Affordability & Pricing Structure Looking at ActiveCampaign’s pricing one can immediately understand that it's not one of the cheapest solutions out there. It has a starting price of $19/month for the lowest tier plan (Starter plan) and can get more expensive as your audience grows. Additionally, it will take time for beginners to fully understand the wealth of features offered and use them effectively, thus enjoying the maximum value the email marketing software has to offer. On that note though, we must admit that the platform’s package of features along with their seamless operation “justify” the high starting price. This is why it was difficult for us to decide whether the software could be considered affordable (taking into consideration its offering) or not. Regardless, the platform has an interesting pricing structure, which allows you to purchase only the marketing or sales platform, or get a bundle including the marketing platform plus the sales CRM. Note that transactional emails are charged separately, meaning you need to pay extra. Transactional emails are handled by Postmark. Another important thing we should mention is that ActiveCampaign doesn’t offer refunds (neither partial nor full). So make sure to use the 14-day free trial period to establish whether the service is worth committing to. Signup Forms To turn visitors into valuable leads and then automate their whole customer journey, ActiveCampaign offers easy-to-use signup forms. Apart from the regular (inline) forms, you can also create floating bars, floating boxes, and modal popups. The main downside here is that all types of forms apart from the inline ones are paywalled behind the expensive Plus and Professional plans. You can create your own custom fields or use the standard ones like name, phone number, image, and CAPTCHA. What’s more, you can also specify the message that the user submitting the form will get. Interestingly, if your store is on Shopify, the form can be automatically embedded on your website instead of having to copy and paste it into the store’s code. These forms can also include a discount code to nudge users more actively into purchasing. You won’t see any advanced features or flexible design options, but these forms will do the job just fine. Spam and Design Testing Testing your newsletter before mass-delivering it to your audience helps reduce potential problems or errors. With ActiveCampaign, fortunately, users get both spam and design testing. However, our ActiveCampaign review uncovered that the platform’s spam testing is very simplistic, meaning you only get a “pass” or “fail” message without any pointers about what to fix or why that is. Regarding design testing, you’re able to send a test email to up to 5 email addresses. Moreover, the platform lets you conduct email client compatibility previews. They show you how your email will look in Gmail, Yahoo, Apple Mail, Outlook, iPhone, and iPad. The main downside is the cost associated with this functionality. For Lite plan users, the price is $5 for 5 tests. Customers on the Plus and Professional plans receive 5 free previews/month, while Enterprise plan users have access to unlimited previews. Customer Support When it comes to ActiveCampaign’s customer support, things get tricky. The company claims to offer 24/7 email and chat support on its website. This is misleading since upon reading the relevant help article, the Customer Experience Team is only available: Monday - Friday from 3 am - 11 pm American Central Time (CT) Sunday from 6 pm - 11 pm American Central Time (CT) This leaves you without immediate support, should problems arise during the rest of the time. And for the price tag the company asks, customer support via live chat should be 24/7. If you leave this aside, the support team is friendly and knowledgeable. What’s more, the knowledge base is extensive while there are also tutorials and webinars. Lastly, phone support is not available. ActiveCampaign Pricing Upon close examination of ActiveCampaign’s pricing, it becomes clear that the software is on the expensive end of the email marketing spectrum. The most affordable plan (Starter plan) starts at $19 per month and prices quickly rise the more your subscriber count increases. Users can pay monthly or yearly, but to get the best value it’s preferable to choose yearly billing. On another note, we believe that the biggest pain point for users will be the short 14-day free trial (no free plan). We say this because realistically you don’t have enough time to experiment with all the different features and as a result, you can’t get a clear idea about the software. Let’s see things in more detail: Starter - $19/month Ideal for: small businesses and startups working on a tight budget The Starter plan is the most cost-effective solution for businesses to run all their email marketing campaigns and implement email automation efficiently. Pricing is based on the number of contacts and the above prices are for 1,000 contacts. It includes all the basic features to get you started and put your business on customers’ radar. Specifically, this entry plan offers: Email marketing and marketing automation tools Access to a vast library of automation recipes Simple forms Site and event tracking API & webhooks What you should remember about this plan is that it doesn’t include direct eCommerce functionality. Plus - $59/month Ideal for: Digital marketing teams looking to deliver great experiences across the customer lifecycle The Plus plan is probably the company’s best all-around plan since it includes great functionality and some more advanced features. You can create custom-branded landing pages and different types of forms to collect leads. With lead scoring, your team can score contacts and keep track of their activity from the ActiveCampaign CRM tool. Finally, this plan allows you to add SMS marketing and automation to complement your email efforts. The SMS add-on starts at approximately $17/month. For more, you purchase additional credits. Pro - $89/month Ideal for: Businesses that want to use the tool’s maximum functionality to optimize their digital marketing efforts The Professional plan includes everything that Plus Plan offers and: Up to 3 users Predictive AI for sending emails, creating content, and calculating win probability for increased conversions Site messages Split automation to provide leads and customers with a more personal experience Salesforce integration Enterprise - $159/month The Enterprise plan is aimed at larger organizations with specific needs who want to do effective marketing at scale. Some of the key features included are: Custom Reporting Custom Objects Unlimited Email Testing SSO Uptime SLA HIPAA Support Custom Mailserver Domain ActiveCampaign Alternatives Our ActiveCampaign review showed that this email marketing solution has a decent offering with robust automation and an in-built sales CRM that you can purchase as a bundle with the marketing platform. However, this tool is an advanced solution with a steep learning curve that requires substantial work compared to other email services. What’s more, the high pricing and the absence of a free plan make it difficult to get to know the software. If you’re looking for another ActiveCampaign alternative with more affordable pricing and less maintenance requirements, here are the top three options: Moosend: An all-in-one email marketing and marketing automation solution with advanced automation functionality, eCommerce features, and an intuitive user interface. Unlike ActiveCampaign, Moosend has a minimal learning curve while it is vastly more affordable (starting at $9/month) including all the platform’s features. Brevo: A well-known email marketing solution that comes with advanced automation options and a CRM system. It has a free plan allowing you to send 300 emails/day, while the service doesn’t restrict you in the number of contacts you can have. What’s more, Brevo enables multi-channel marketing since it allows you to send SMS and WhatsApp campaigns. Omnisend: This platform is a dedicated email marketing solution for eCommerce, providing a suite of tools to achieve the best results possible. It has powerful automation, revenue tracking, and rich analytics to keep track of your efforts and optimize your performance accordingly. Starting at $20/month for 1,000 contacts, it is almost half the price of what ActiveCampaign costs. Conclusion With a close analysis of ActiveCampaign’s features and main drawbacks, we conclude that the service will be a great fit for seasoned marketing teams that have the budget to spare for all the advanced functionality that the software offers. The software’s complexity can be intimidating for beginners or non-familiar users, thus making it a “risky” choice for simple email marketing. On the other hand, eCommerce store owners will surely get much value out of the robust automation options and the pre-built sequences. In any case, the overall experience during our ActiveCampaign review has been positive and we believe that the software has made an impressive effort to guide users through the platform without “causing them a headache. ” Try ActiveCampaign Frequently Asked Questions (FAQ) Here you can see some common questions and answers regarding ActiveCampaign. 1. Can I Use ActiveCampaign For Free? Unfortunately, ActiveCampaign is not a free email marketing software. However, you can leverage its 14-day free trial to test the features of the platform and see if it could be a good fit for your business. 2. What are the best ActiveCampaign alternatives? The best three ActiveCampaign alternatives you should definitely have a look at are Moosend, Brevo, and Omnisend. Other email marketing tools that deserve consideration due to their affordability and usability include MailerLite and GetResponse. 3. Is ActiveCampaign a CRM? Yes, ActiveCampaign has the power to manage your contacts, leads, and deals. You get powerful sales automation, lead scoring, and pipeline management to help you streamline your efforts. 4. Does ActiveCampaign have a mobile app? Yes, ActiveCampaign now has a mobile app, available for both iOS and Android. It allows you to schedule and send campaigns, view details about your automations and email campaigns, track important metrics, and more. --- ### 21 High Ticket Affiliate Marketing Programs For 2025 > Looking for high ticket affiliate marketing programs to join? Find lucrative opportunities to earn big commissions today! - Published: 2023-11-29 - Modified: 2025-05-07 - URL: https://moosend.com/blog/high-ticket-affiliate-marketing-programs/ - Categories: Affiliate Marketing - Levels: Beginner What if we told you there’s a way to earn a revenue stream online by selling high-value products? Say hello to high-ticket affiliate marketing programs, a method for earning a passive income every month by promoting luxurious items. But with so many available, how do you know which one is the right one? Join us today as we explore some of the most lucrative high-ticket affiliate marketing programs you can apply to today. What is a High Ticket Affiliate Program? A high-ticket affiliate marketing program is a marketing strategy that involves selling and promoting high-value products and services. Depending on the type of product you sell, you can earn profits that reach up to 5 figures; in a nutshell, you make higher profits on fewer sales. Here are some high-ticket items you can sell: Software Electronics Jewelry Financial investment tools Luxury travel Expensive metals Let’s look at their benefits to drive the point home. Pros of High-Ticket Affiliate Marketing Programs This type of affiliate program offers significant earning potential with fewer sales, providing a flexible and lucrative income stream. Let's look at some of the advantages of high-ticket affiliate programs below. Large potential return on investment (ROI) These programs allow you to earn higher commissions, often hundreds or thousands of dollars per sale. Compared to low-ticket programs, where earnings are marginal, this can quickly add to a significant income with fewer sales. For example, selling a $5,000 product at a 10% commission nets $500 in one transaction—better than selling 100 items at $5 each. This high ROI makes it easier to scale your income without spending excessive time on promotions. Additional income stream High-ticket affiliate marketing can provide a stable and lucrative passive income source. Once the initial effort of setting up promotions and content is complete, the income can continue to flow with minimal upkeep. Diversifying your income reduces dependence on a single job or source, enhancing financial security. Upselling opportunities Products often target affluent customers or businesses, making upselling or cross-selling complementary products easier. For example, someone purchasing a high-end software subscription may also be interested in add-ons or training packages. This audience typically has the budget to invest in premium solutions, enabling you to maximize revenue per customer. Convenience and flexibility These high-ticket affiliate marketing programs are well-suited for digital nomads and remote workers. Without geographical limitations, you can promote products across various niches—tech, education, finance, and luxury goods. Plus, with access to affiliate marketplaces and digital tools, you can manage your business from anywhere in the world. This flexibility makes high-ticket affiliate marketing accessible to those looking for location-independent work opportunities. Cons of High-Ticket Affiliate Marketing Programs While high-ticket affiliate marketing offers significant advantages, it requires patience, effort, and the ability to navigate challenges such as lack of customer ownership and strict program guidelines. Let's take a more detailed look at these disadvantages below. Lack of control over the program As an affiliate, you are at the mercy of the program owner’s rules and changes. The partner company can alter commission rates and promotional guidelines or discontinue the program without notice. This uncertainty can make long-term planning challenging. Affiliates must remain adaptable and diversify their partnerships to avoid overly relying on one program. No ownership of the customer base In affiliate marketing, the customers you refer are not “yours. ” After the sale, the company owns the relationship with the buyer, meaning you cannot market to them directly in the future. This limits your ability to build a loyal customer base and generate repeat sales. The lack of direct contact with customers can stifle growth and make you dependent on continuous lead generation. High entry barrier Promoting high-ticket products often requires expertise in sales, strong marketing skills, and the ability to connect with a more sophisticated audience. You may also need to invest in premium tools like funnel builders, ads, or professional content creation to achieve the desired reach and credibility. Beginners may find it challenging to break into high-ticket affiliate marketing without prior experience or resources. Requires patience and effort Unlike low-ticket affiliate programs, where sales may come quickly due to lower price points, high-ticket programs often involve a longer sales cycle. Potential customers take more time to research and deliberate before committing to a costly purchase. Affiliates must nurture leads, provide value through content, and build trust to close deals. Success requires persistence and a long-term approach, which can deter those seeking quick wins. Tip: If you’re a beginner, here are some high-paying affiliate programs. How Much Does an Affiliate Marketer Make? Affiliate marketing offers a wide range of earning potential depending on experience, effort, and the type of programs promoted. On average, affiliate marketers earn $93,061 annually. Base pay typically ranges between $50,000 and $92,000. Additional bonuses or commissions contribute another $20,000 to $37,000. Most marketers earn between $70,000 and $128,000, though top performers can exceed this. At Amazon, for example, affiliate marketers earn an average of $119,975 per year, with a base salary of $87,354 and additional earnings like bonuses and stock options adding around $32,621. Most Amazon affiliates earn between $90,000 and $161,000 annually, showcasing the lucrative potential of high-profile programs. However, the income distribution across the industry is varied. According to Influencer Marketing Hub: A majority (57. 55%) of affiliate marketers earn below $10,000 annually, often treating it as a side hustle. About 16. 21% earn $10,000 to $50,000, reflecting steady, part-time income. The highest earners, around 5. 15%, earn between $50,000 and $100,000, while 7. 94% make between $100,000 and $150,000. Only 3. 78% of affiliate marketers earn over $150,000 annually, representing top-tier professionals. This data highlights the vast earning range in affiliate marketing. While many start small, the potential for significant income is there for those who commit to growing their expertise and audience. Factors that influence affiliate income Several factors are crucial in determining how much an affiliate marketer can earn. Success in affiliate marketing isn’t just about promoting products—it’s about making strategic choices and investing effort in the right areas. Here are the key factors: Niche selection: High-demand niches like finance, technology, and luxury goods can increase commissions. These industries often attract audiences with the means to purchase high-ticket items, increasing your earning potential. Marketing efforts: The effectiveness of your promotional strategies, such as email marketing, SEO, social media campaigns, and paid ads, directly impacts sales. Consistent and optimized efforts often result in higher conversion rates. Affiliate program payouts: High-ticket affiliate programs typically offer larger commissions per sale but may require more effort and time to close deals, as customers in this space often take longer to make purchasing decisions. Top High-Ticket Affiliate Marketing Programs You can apply to many affiliate marketing programs with high payouts, such as Moosend for email marketing or Shopify for eCommerce businesses. Let's discover them! 1. Moosend Commission: Up to 40% lifetime recurring Payment method: PayPal, Stripe, or wire transfer Payment model: Within the first 20 working days of the next month Cookie duration: 90 days Moosend is an email marketing service provider with a high-ticket affiliate marketing program you can quickly sign up for. Generally, it provides a straightforward way for beginner or seasoned marketers to craft, automate, and personalize their email campaigns. Plus, the available email newsletter templates, user-friendly editor, and advanced features are great for saving time and effort. Aside from email marketing, they also have various advanced tools, such as subscription forms, a landing page builder, and a subject line optimizer that can streamline your email services. Affiliate program benefits: Moosend offers a passive income of up to 40% in affiliate commissions on every subscription your contacts purchase using the affiliate link, whether monthly or pay-as-you-go. But that’s not all—the more clients who upgrade to better plans, the higher your commissions will be. So, if your contacts remain Moosend clients, even if they opt for the free trial, you’ll earn an extra payout when they upgrade. The best part is that Moosend is an affordable email service, so promoting the product is effortless. As a result, the conversion rates are high. Moreover, your contacts have plenty of time (90-day cookie—three months) to decide whether to purchase the product. If they do, then the commission is yours. You’ll receive the approved payment within the first 20 working days of the next month, but you must reach the $25 minimum threshold to claim your payment via PayPal, Stripe, or wire transfer. Become a Moosend Affiliate 2. Shopify Commission: 200% bounty commission Payment method: PayPal or direct deposit via bank transfer Payment model: Payouts upon reaching a minimum $10 threshold, paid biweekly Cookie duration: 30 days Shopify is an eCommerce platform businesses of all sizes can use to build an online store and sell their products. It also has a high-ticket referral program suitable for content creators, influencers, and educators. The Shopify Affiliate Program offers access to a library of educational materials and creative assets that grow brand awareness and increase conversion rates. Moreover, you join a community of experts who can teach and educate you about entrepreneurship and the world of eCommerce. Affiliate program benefits: As a Shopify affiliate partner, you earn a 200% bounty commission for every referral you make and each successful sign-up. As long as your contacts remain active, and since there’s no maximum number of merchants you can refer to, you can earn as much as you want. Plus, the payout is biweekly, and you’ll receive the money via PayPal or direct deposit if you reach the minimum threshold of $10. However, not everyone can join one of the best high-ticket affiliate marketing programs. You have to meet certain criteria to make the cut, such as running an active website, creating original content, or having some experience with Shopify or similar platforms. But, if accepted, you’ll gain access to Shopify’s third-party affiliate software and a native affiliate tracking app where you can seamlessly manage your affiliate links and increase your conversion rate. Become a Shopify Affiliate 3. Semrush Commission: $200 per referral, $10 per trial sign-up. Payment method: PayPal Payment model: 27 days after the end of the month Cookie duration: 120 days Semrush is a comprehensive search engine optimization (SEO) tool many digital marketing pros use to improve online visibility. They also have one of the most successful high-ticket affiliate programs on the market. Semrush’s revenue share program offers an expensive product that yields high commission rates. Affiliate program benefits: As an affiliate, you can earn a lot of money from them: $200 for every sale you make. You also get a $10 bonus for every new customer who signs up for the trial. Plus, Semrush helps you grow with extra incentives based on your work and performance starting from your first month. Semrush employs a last-click marketing attribution model, meaning that the last affiliate link that successfully converts someone gets the credit for performing the sale. You receive your commission 27 days after the end of the month. However, you can also schedule a specific day for the payout or set a specific threshold when you want Semrush to send your money. If you need help, Semrush has a dedicated team of partner managers and support specialists who can answer your questions about the program itself or how to create a promotional action plan. You can also use the hundreds of promo materials Semrush provides, including banners, landing pages, widgets, and videos, to market Semrush organically. Become a Semrush Affiliate 4. WP Engine Commission: $200 standard payout or 35% commission Payment method: PayPal or Automated Clearing House (ACH) Payment model: Monthly payments Cookie duration: 180 days for WP Engine and 60 days for theme sales WP Engine is a web hosting service for WordPress websites. If your audience is interested in WordPress hosting or themes for bloggers, WP Engine is a high-ticket product that has high earning potential. One way to earn money is the standard $200 payout (which can reach $8,000 depending on the plan or product you sell), while the other is a 35% commission for StudioPress sales. You also earn a monthly commission for every five referrals and second-tier signups, in addition to the actual product affiliate sale. Affiliate program benefits: As a WP Engine partner, you gain access to custom co-branded creatives, such as landing pages and pre-made banners, that you can use to customize your links. If you’re stuck on something, you have access to a dedicated WP Engine affiliate manager that can help you solve your problems and start earning money online. This program has a long cookie duration of 180 days for every referral and 60 days for theme-based commissions. It is also flexible, and you’ll receive exclusive and custom affiliate discounts and promotions, so your audience will feel more compelled to buy the products. To enroll in the program, you need to fill out the form on their affiliate webpage and activate your account on Shareasale. Become a WP Engine Affiliate 5. Liquid Web Commission: 150% commission with a minimum of $150 Payment method: Direct deposit Payment model: 15 days after the action locking period Cookie duration: 90 days Liquid Web is a platform that offers a broad range of high-end web hosting services, such as server clusters, VPS hosting, or dedicated servers. As a Liquid Web affiliate, you can earn cash or hosting credit for every new client you refer to this web hosting service. Affiliate program benefits: Since it’s a high-ticket affiliate product, you’ll earn high commissions for every referral you make. You’ll receive 150% per sale on all hosting plans with a minimum $150 payout but can get commissions as high as $7,000. Moreover, it has a refer-a-friend program. If you’re a Liquid Web client and introduce the platform to a friend, you receive hosting credit directly into your account. You can join this affiliate network through Impact Radius, an in-house tool for industry tracking, reporting features, and advertising campaigns. You’ll gain access to a library of banner ads, links, and landing pages you can use to promote Liquid Web. When someone clicks on the link and finishes the sale, you’ll receive the payment via direct deposit. Liquid Web gives clients a long time to reverse the commission, about 60 days (two months). You’ll receive your payment 15 days after the lock date when approved. Become a Liquid Web Affiliate 6. Teachable Commission: 30% recurring Payment method: PayPal, check, or Venmo Payment model: First business day of the month Cookie duration: 30 days Teachable is a no-code platform content creators use to build online courses and improve the teaching experience. While it’s an easy-to-use solution for teaching students on various topics, it’s also a high-quality product with a sought-after high-ticket affiliate marketing program where people from all over the world gather together. Affiliate program benefits: With Teachable, you’ll receive a 30% recurring commission on any purchase. On average, partners earn $450, but earnings can reach $1,000 monthly or more. In addition, you earn a commission for the entire first year once you refer someone. As a Teachable partner, you’ll gain a unique tracking code that traces all your earnings in one portal. They also provide tracking links and marketing language that work so you can promote Teachable in the right way. By using leading technology and a streamlined payment process, you’ll receive your payment on the first business day of every month after an initial period of 30 days. The Teachable platform also gives you access to visuals, historical earnings per click, conversion rates, etc. , so you can keep track of your earnings, see all your affiliate codes, and find ways to enhance your promotional efforts. Become a Teachable Affiliate 7. ClickFunnels Commission: 30% monthly recurring commission Payment method: ACH, PayPal, check, wire transfer, or direct deposit Payment model: Between the 1st and 5th of every month through Tipalti Cookie duration: 45 days ClickFunnels is a tool for building websites and sales funnels that convert leads into buying customers. As you might’ve guessed, ClickFunnels has a high-paying affiliate program many people enroll in to earn recurring income. Affiliate program benefits: So, you can earn a 30% monthly recurring payout based on active accounts, all price tiers, including the 14-day trial, or sign-ups based on your affiliate ID. As long as your clients use ClickFunnels, you’ll get money each month with sums between $100 and $2,500. By signing up with them, you’ll also get lifetime access to their entire library of marketing assets, such as banners, ads, copy, graphics, and emails, so you can promote ClickFunnels or their additional offers. If you need help, join the “Affiliate Avengers” community, where you’ll find like-minded people ready to share valuable tips on making the most of this affiliate program. When getting paid, you need to make a Tipalti account, which they use to track personal sales, commissions, and payouts. However, you must reach a $100 minimum commission before payment. Become a ClickFunnels Affiliate 8. GetResponse Commission: 33% monthly commission or $100 bounty per sale Payment method: PayPal, check, ACH, or Eurotransfer Payment model: The 20th of every month for recurring commissions and within 30 days for bounties Cookie duration: 120 days GetResponse is an easy-to-use email marketing solution that helps business owners grow their email lists and automate their content marketing. Affiliate program benefits: To reward people who recommend GetResponse, this affiliate program has two commission structures. One helps you earn a continuous commission of 33% every month, while the other is a more upfront commission, offering a bounty of $100 per sale. The best part is that you can sign up for both programs. Another advantage is getting special affiliate discounts on GetResponse subscriptions with programs integrated into their email platforms. To help your marketing efforts, GetResponse lets you use a full suite of banner ads, selling guides, and content materials, as well as access to insights and statistics to optimize your affiliate campaigns. You’ll receive your payments around the 20th of every month for verified sales from the previous month, but this only applies to the recurring program. For the bounty program, you’ll receive the commission within 30 days. You have a 120-day cookie for both programs, enough time to close sales. Become a GetResponse Affiliate 9. Contabo Commission: Fixed commissions based on the product Payment method: Direct deposit, check, or Payoneer Payment model: Via Commission Junction account within 20 days Cookie duration: 60 days Contabo is an affordable virtual private server (VPS) solution with dedicated server hosting services. Affiliate program benefits: Contabo’s affiliate program gives you a fixed commission for every new order. It means that even if the same customer orders multiple products, you’ll only receive the commission for the first one. Moreover, you’ll need to check their list to see how much each product costs, so you can earn anything from $20 for Storage VPS S to $150 for AMD cores. When you get accepted, you’ll have access to a wide range of banners in different sizes to start marketing the products. Select the one you like, and you’ll be ready to share it on your website. After a 60-day grace period, Contabo will process your payments via Commission Junction (CJ). You can withdraw the funds directly from your CJ account if you have a minimum payment threshold of $50 for direct deposit and $100 for checks. Become a Contabo Affiliate 10. Constant Contact Commission: $105 per user Payment method: PayPal, check, wire transfer, direct deposit, and ACH Payment model: Monthly payment via Impact Radius Cookie duration: 90 days Constant Contact is an email marketing and automation platform that helps you create digital marketing campaigns that convert. The software is easy to use, which makes it ideal for beginners. However, if you are a seasoned marketer, you may want to consider some of its best alternatives. Affiliate program benefits: Promoting their services can generate a revenue stream through their affiliate program. Once enrolled in the program, you can place links and ads on your website or banners that point toward Constant Contact. And don’t worry; they’ll provide you with a wide selection of market-tested creative assets that you can use and ensure they’ll complement your brand’s feel. For each new customer sign-up or new account creation, you’ll earn a flat $105 commission. Moreover, you receive commissions monthly after a 90-day locking period via Impact Radius. Constant Contact reviews referral activity during this period, so it takes a while before you receive payment for a certain sale. Through this email marketing affiliate program, you can easily keep track of referrals or how many commissions you’ve earned in a month through the intuitive dashboard. Become a Constant Contact Affiliate 11. Smartproxy Commission: Up to 50% on all sales Payment method: PayPal or wire transfer Payment model: 20 days after locking period Cookie duration: 60 days Smartproxy is a public proxy network with over 65 million residential, mobile, or shared users. It’s a solution for connecting people worldwide and connecting you—the affiliate partner—with potential clients. Affiliate program benefits: This collaboration results in $2,500 earnings per subscription and up to 50% commissions on all sales. This makes it a high-ticket affiliate marketing program with potentially high earnings since most packages cost $400 monthly. You’ll get paid 20 days after a 27-day locking period. Moreover, you'll gain access to a unique tracking link and marketing materials after signing up and getting the green light. With these at your disposal, you can promote Smartproxy to your audience. Smartproxy also has a user-friendly dashboard to monitor your performance, track your commissions, and adjust your strategy. Become a SmartProxy Affiliate 12. Thinkific Commission: 30% recurring commission Payment method: PayPal or Stripe Payment model: After the 13th of each month Cookie duration: 90 days Thinkific is a scalable platform for creating and selling online courses. Affiliate program benefits: By becoming a Thinkific partner, you’ll earn a 30% recurring commission of up to $1,700 per referral for all monthly or annual paid plans. Remember that you’ll only start earning after your contacts become paying customers. So, if someone signs up for the one-month free trial, you’ll earn the commission after 30 days. The Partnerstack dashboard helps you keep track of your payouts. You’ll get paid after the 13th of each month, and you can either connect with PayPal or Stripe to cash out your payments. They also offer ready-to-go promotional content so you can start promoting Thinkific to your audience on your preferred channels, such as mailing lists, social media, blogs, and websites. Become a Thinkific Affiliate 13. BigCommerce Commission: 200% of the client’s first monthly payment Payment method: PayPal Payment model: Monthly payment Cookie duration: 90 days BigCommerce is an eCommerce platform that uses software-as-a-service (SaaS) to help create online businesses. Affiliate program benefits: This platform is known for its high-ticket affiliate marketing program. So, if you bring new clients, you’ll earn 200% of a client’s first monthly payment or $1,500 per enterprise customer. In addition, the more referrals you drive through this affiliate program, the higher your commissions will be, allowing you to earn more. Promoting BigCommerce on any preferred channel is easy since you gain access to pre-made banners, emails, etc. , which saves you time and resources when creating content. You can link the BigCommerce-branded content you create to blogs, webinars, or websites, depending on what suits your audience. Become a BigCommerce Affiliate 14. Flywheel Commission: 300% of the first monthly payment Payment method: PayPal Payment model: First week of each calendar month Cookie duration: 90 days Flywheel is a managed WordPress hosting service companies can use to build and manage their websites. Affiliate program benefits: Through the Flywheel affiliate program, you get 300% of the first month’s payment on any subscription, which means up to $500 for every referral you make. Also, there aren’t any minimum performance metrics or payout earnings, so you’ll even get paid for a single sale. In short, you get paid for every qualified referral. After signing up, you can use your custom link to promote this product on your preferred social media channel or blog via banners or co-branded pages. The only downside is that you don’t have many payment options. Become a Flywheel Affiliate 15. DreamHost Commission: Flat commission depending on product Payment method: Bank transfer Payment model: Between the 15th and last business day Cookie duration: 97 days DreamHost is a WordPress web hosting service that creates websites and offers free . com domains. Affiliate program benefits: By joining their web hosting affiliate program, you earn up to $200 per referral after a trial period. If you’re curious to see how much you’ll earn, DreamHost has a calculator that shows the payout depending on how many clients you refer and the type of product. For instance, if you promoted the dedicated server to 30 customers, you’ll get $6,000. You’ll receive the money via bank transfers, and DreamHost will ensure you get it on time. Become a DreamHost Affiliate 16. HubSpot Commission: 30% recurring (for up to one year) Payment method: Direct deposit or PayPal Payment model: 30 days after invoice Cookie duration: 180 days HubSpot is famous for its robust customer relationship management (CRM) tools, which automate digital marketing strategies. With this versatile set of tools, you can create newsletters, automate them, and always keep track of your performance. Affiliate program benefits: HubSpot has a lucrative high-ticket affiliate marketing program through which you can earn a 30% recurring commission for up to one year. Becoming a HubSpot affiliate also means earning additional bonuses and custom commissions if you upgrade. Each tier also gives you access to an affiliate resource center filled with copy examples, training guides, etc. With so many assets (400+), you can better promote HubSpot to your audience. The only drawback is that the platform can get very pricey quickly, which may discourage upgrades, unlike other HubSpot alternatives. Become a HubSpot Affiliate 17. Fiverr Commission: Fixed rate, hybrid, or revenue share Payment method: PayPal, bank transfer, Payoneer, or Fiverr revenue card Payment model: Monthly Cookie duration: No limit Fiverr is a freelancing platform where professionals of all kinds gather to connect with service providers. Affiliate program benefits: It’s free to join the Fiverr affiliate program, and you can choose from different commission plans in every digital category, depending on your business needs. One is the Fiverr CPA (cost per action), a dynamic program that offers between $15 and $150. The other program is a hybrid commission, which offers a fixed $10 CPA per first-time purchase plus a 10% revenue share for 12 months. Become a Fiverr Affiliate 18. Kinsta Commission: One-time and recurring Payment method: PayPal Payment model: Between the 15th and 20th of each month Cookie duration: 60 days Kinsta is a cloud platform that helps developers manage their web projects. Affiliate program benefits: By joining the Kinsta affiliate program, you can receive a 5% monthly recurring commission if you refer to application or database hosting. Moreover, you can earn a one-time commission between $50 and $500, plus a 10% recurring commission for every WordPress package sold. Kinsta has lifetime commissions, and you’ll receive the money in your PayPal account. Become a Kinsta Affiliate 19. OceansCaptain Commission: Up to 50% Payment method: N/A Payment model: N/A Cookie duration: Permanent OceansCaptain is a place where you can buy sailing yachts, and it also provides bookings for luxury cruises. Affiliate program benefits: If you’re into sailing and want to promote these luxury ships, then you can join their program without fees. You can earn up to 50% of the commission per sale (almost $1,250), and if you’re active on social media, you make $100. Become an OceansCaptain Affiliate 20. SaneBox Commission: Up to 30% recurring Payment method: Direct deposit via bank transfer Payment model: On the 13th of each month (typically) Cookie duration: 90 days SaneBox is an AI-powered email productivity tool that helps users manage their inboxes. With its top-rated email management solution that solves a universal pain point, its affordable pricing, and its lucrative recurring commission model, it's no surprise that SaneBox's partner program is highly sought after. Affiliates can earn four-figure payouts quickly by promoting the product. Affiliate program benefits: SaneBox offers affiliates up to a 30% lifetime recurring revenue share on all referred subscriptions. Each trial customer you refer gets free access to the SaneBox Concierge, a personalized onboarding session that helps them effectively get started with the product. This increases conversions from trials to paid subscriptions. As an added incentive, SaneBox provides a $25 credit towards their subscription for each new customer referral you send their way. This makes it easier to convince prospects to try the product. The program has proven to convert well, ranking in the top 25% on PartnerStack. On average, successful SaneBox affiliates earn upwards of $2,300 monthly from their marketing efforts. Additionally, you can participate in regular bonus incentives and partner challenges to earn even more commissions beyond the standard revenue share percentages. The commission structure is straightforward. Flat placement fees are paid for acquisitions on different product pricing tiers, such as CPC, CPL, and CPA models. Become a SaneBox Affiliate 21. CustomGPT. ai Commission: Up to 20% recurring commission for the first 2 years Payment method: PayPal Payment model: Monthly payouts Cookie duration: 30 to 60 days CustomGPT. ai is an AI-powered chatbot platform designed to help businesses enhance customer service, sales, and knowledge management by creating chatbots trained on their own data. It provides a no-code solution that makes AI chatbot implementation easy for companies across different industries. Affiliate program benefits: With the rise of AI adoption in businesses, the CustomGPT. ai affiliate program offers a great earning opportunity for marketers, AI enthusiasts, and tech influencers. Affiliates can earn up to 20% recurring commission on all sales for the first two years. They offer affiliates and referrals a free month of CustomGPT, making it easier to showcase and promote the platform. The 30 to 60-day tracking window ensures you have ample time to convert leads into commissions. Plus, affiliates receive access to promotional materials,... --- ### What Is Repurposing Content? The Ultimate Guide For 2025 > Learn everything you need to know about repurposing content, its benefits, and ways to manage it successfully. - Published: 2023-11-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/content-repurposing/ - Categories: Marketing - Levels: Beginner In today’s marketing landscape, you have to use various marketing channels to reach customers and stay ahead of the competition. But what if you’re a small business that doesn’t have the resources to launch campaigns for every communication channel? Or if you’re running out of content ideas? This is where repurposing content can help you. Instead of taking time to create different types of content, you can focus on delivering the same content but in a different format. In this article, you will learn what content repurposing is and why it’s essential to any content marketing strategy. You’ll also learn eight creative ways to repurpose your content. Let’s dive in! What Is Content Repurposing? Content repurposing is the process of taking existing content, such as a long-form blog post, and transforming it into another format for publication on different channels. The goal is to transform it into a new content format that is more engaging for a specific audience or serves a different purpose. Source Repurposing content can take many forms. For example, a blog post or white paper can be repurposed into an infographic, a social media post, a video, a podcast episode, an email series, and more. However, content repurposing works best if you use updated or evergreen content. For example, you can update the article that showcased industry statistics and reupload it. Or, you can use content that never goes out of style, like how-to guides, articles, and case studies that cover the basics. You should know that repurposed content is not the same as plagiarized content. However, repurposed content aims to create a new piece of content based on your own old resources. Taking someone else’s blog post and transforming it into a social media post is plagiarism. It’s also worth noting that guest posts or content republishing isn’t content repurposing. If you publish an article on your blog and want to redistribute it on different platforms, it will still be published as a blog post. In content repurposing, you convert the content into a different format. What Are the Benefits of Repurposing Content? Repurposing content is an effective strategy marketers use to attract and convert more people. Here are the most significant benefits of repurposed content: Improved SEO Publishing optimized content in different formats can give you an advantage over the competition when it comes to search engine optimization. It gives you more access to search real estate for targeted keywords. As a result, you get increased organic traffic. Also, if you use valuable resources in multiple forms, you can link them to each other. This can help improve your SEO rankings. High-quality, valuable content is also sharable and can allow you to gather backlinks from different sites. What’s more, using content that previously proved successful can ensure high SEO performance of the new content piece. You’ve already done keyword research and found content gaps for the original content, so optimizing the repurposed piece is much easier. If you’re unsure what pieces perform best, use Google Analytics to see which blog posts bring the most traffic. Reinforcing messaging Repetition is vital in marketing. You need consistent communication with your audience to create a strong brand image. Instead of addressing a topic only once and allowing it to fade into the archives, reuse your articles to consistently deliver your message to your audience. This approach is particularly effective when you begin with high-value, authoritative content, as it creates opportunities to reinforce your message in unique ways. By repurposing your content, you ensure your message remains visible and impactful, maximizing its reach and resonance. Plus, if you have various pieces of content on the same topic, you can be recognized as an authority on the matter. This is especially true if you make engaging, high-quality content. Time and cost savings With content repurposing, it takes just one great content idea to produce multiple engaging content pieces. You can change minor details to suit a specific format or channel without much time and effort. Repurposing content also allows you to optimize and recycle your best-performing content. So, you can leverage the strengths of your high-performing content and extend its lifespan, saving time and resources on creating entirely new content. Ultimately, repurposing content can help streamline the content creation process and make planning easier. 8 Ways to Repurpose Your Content And Increase Conversions You can find creative and entertaining ways to give new life to old content pieces. Here are eight ways to repurpose your blog content: 1. Create an email series Here’s one of the top ways to repurpose content: craft a newsletter containing the most interesting information from your blog post. You can even take a series of related blog posts and turn them into an email series. This allows you to provide valuable content to your target audience while nurturing them along the buyer’s journey. In your emails, don’t forget to provide a link to the original posts for more detailed information. This way, you also drive traffic to your blog. If you have trouble creating copy that matches an email format you can use AI writing tools. It can create a summary of what you already wrote. You just need to insert the right prompts. Check out the email example below by Sweetkick to get inspired: Subject line: Sample schedule for a low-sugar day Looking for a top-notch email marketing platform to automate your email sequences? Sign up for a free Moosend account and explore our features. Start for free 2. Create a YouTube video YouTube is a great medium for long-form video content. It had a significant reach with at least 2. 527 billion users around the world in April 2023. Creating a YouTube video is a great idea if you have a blog post topic that needs more explanation. You can easily repurpose and turn a blog post into a video script. In YouTube videos, you can use a more conversational tone and visual content to help explain more advanced topics. A video with some interesting graphics could really pull the viewer in. Backlinko is known for turning blog posts into videos. Brian Dean, the founder of Backlinko, originally published an on-page SEO blog post in 2013. The article was made into a YouTube video titled “On Page SEO - 9 Actionable Techniques That Work” later on. So far, the video has almost 300,000 views. Alternatively, if you already make videos, you can convert them into actionable blog posts. For example, Moz consistently creates Whiteboard Friday videos that shortly explain SEO basics. They provide a visual demonstration of the topic and engage their audience at the same time. Those videos are distributed individually, but they’re also turned into blog posts with video transcriptions. This is great for optimization and organic traffic. 3. Make infographics or slidedecks If you have an in-depth blog post covering statistics or metrics from your industry, you can create an infographic. Users love visuals, so creating a summary or listicle of the most hard-hitting statistics from your posts can result in an engaging, digestible piece of content. You can add these infographics to your blog post or republish them as social media posts. Since they’re visuals, they’re easier to share. When people share your infographics, you can reach even more people. Here’s an example by SproutSocial: Infographics are also an effective way to obtain backlinks. Content creators typically link to infographics in their blog posts or social media, so it’s a great way to get exposure for your brand. What’s more, infographics are easier to make than they seem. Once you have the statistics ready, you can use Canva or Adobe Sparks to put it together. Graphic design tools like these already have premade templates you can customize to suit your brand. You can also use SlideShare to create slide decks for presentations. 4. Create a podcast episode Podcasts are extremely popular, with 464. 7 million listeners in 2023. Repurposing content into podcasts can help you reach a wider audience. You can take the main points from your long-form content and turn them into a script for a podcast episode. The headings can be chapters that divide the episode and give it a sense of rhythm. You can expand on the most interesting ones and add stories and anecdotes. This will give your podcast a more conversational tone. You can also leverage remote podcasting software to invite guests, such as thought leaders, facilitating in-depth discussions on the topic and delivering additional value to your audience. A great content repurposing example is the Internet Business Mastery podcast. The hosts, Jeremy and Jason, also maintain their own separate blogs. As part of an experiment, they converted some of these blog posts into audio format and uploaded them to their podcast. Source Surprisingly, these audio blogs experienced a significant boost in downloads, ranging from 60% to 100% more than their regular podcast episodes. 5. Write an eBook An eBook is a great way to share your expertise with the world. You can easily convert a blog post tutorial into an eBook as they are both long-form formats. The eBook can be a more in-depth discussion of your original content, while the blog post focuses on the key points. To write your eBook, then, you wouldn’t need to start from scratch. All you need to do is your most interesting and best-performing articles and edit them into an eBook format. Expand the most complex topics so you give your eBook audience additional value. Source Here’s a great example of blog content repurposed into an eBook. Darren Rowse, the founder of ProBlogger, transformed his “31 Days to Build a Better Blog” and started selling the eBook. This is a great strategy because, if all goes well, you earn, not just from your blog post, but from the eBook, too. Besides, you expand your online presence and boost your authority in that specific niche. 6. Publish social media content Repurposing already-existing blog posts into social media posts allows you to reach new audiences on the social media platform. It can also reinforce your messaging. The other good news is that if you can write engaging blog posts, you can easily turn them into captivating social media content for LinkedIn, Tiktok, etc. You just need to take the most interesting pieces of your blog post and highlight the main takeaways on your social media post. For example, Hubspot published an article “What Will Influencer Marketing Look Like in 2023? ” where they included vital influencer marketing statistics. They turned this part of the article into an Instagram post. Here’s how it looked like: You can also get the most prominent quotes in your blog posts and turn them into social media graphics. If you take the most impactful quotes from guests or experts, you can encourage people to read the entire blog post. So, don’t forget to leave a link to the original blog post on your social media post. Besides, social media is a great channel to publish graphics. On social media, people can easily engage with your brand and share the most memorable content. If you post high-quality content, getting more Instagram followers and Facebook friends is also easy. Keep in mind that each post should, however, match the social platform you want to publish it on. For instance, longer infographics are great for Pinterest. Meanwhile, images with one or two statistics are a good fit for Twitter or Instagram. To create aesthetically-pleasing graphics, you can use tools like Canva or Adobe Spark. If you’re unsure what kind of background to use, you can utilize the images from your old blog post. This way, your audience will know the blog post and the social media post are related. 7. Create a webinar or online course If your blog is full of helpful how-to posts, it’s not too difficult to turn them into study material for an online course or webinar. This allows you to provide additional value to your audience while also establishing yourself as an authority in your field. There are many benefits to launching a course or a webinar. First, you can gain access to your audience’s email addresses. You can do this by giving access to the online course or webinar only to people who willingly give you their email addresses. These email addresses can help you build your email list. Second, you can effectively grow your community. You can create a Facebook group for students to share information from the course or webinar and network, for example. If you have a lot of blog content on the topic, it can be much easier to create an online course or a webinar presentation. Read your original blog post and create an outline based on what you read. Or, if you used an outline to write your blog post in the first place, you can use that as your webinar or online course structure. The points in the outline can serve as the specific lessons that comprise your online course or webinar. There are also several tools online that can streamline the process of creating an online course, like Teachable and Podia. 8. Make an online quiz Quizzes are great for captivating users and providing personalized results. They also encourage social sharing. This interactive experience not only enhances user engagement but also encourages audiences to spend more time on your website or other platforms. The result is that you increase your brand’s overall exposure. So, why not use your blog post as your basis to create an online quiz? When creating an online quiz, just leverage the expertise and insights shared in your blog post to craft a set of thought-provoking questions. The goal is to create questions designed to test the knowledge of your audience. This is a strategy BridghtEdge follows. After reading many of its blog posts, for instance, you can take BrightEdge's Digital Marketing Quiz: Source The good thing about quizzes is that you can use them to know more about your audience, too. You can include some questions on audience preferences. For instance, you could ask what specific digital marketing topic they’d be interested in learning about. You can then create a new blog post discussing this preferred subject, and, subsequently, create another quiz testing their knowledge on the matter. There are many tools that can help you build and host your quiz online. Some of the most popular options include Interact and Typeform. The Takeaways Repurposing content enables you to maximize the reach and impact of your content. After all, you’re publishing the content on multiple platforms. Also, you can improve SEO, increase online authority, reinforce brand messaging, and save time and costs. You learned ways you can repurpose your old blog posts. You can transform them into YouTube videos, infographics, podcasts, eBooks, and social media posts. You can also repurpose them into a webinar or an online course, an email series, or even an online quiz. With repurposed content, you can ultimately strengthen your brand presence and reap the best results. Good luck! --- ### 11 Best Email Marketing Software For Agencies [2025] > Discover the best email marketing software for agencies. Compare features, pricing, and benefits to make the right choice for your success. - Published: 2023-11-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-software-for-agencies/ - Categories: Email Marketing, Software - Levels: Beginner Every agency needs a good email marketing solution to grow their email list and build customized email designs that increase conversion rates. In short, it should simplify their operations and fulfill all their needs. Today, we’ve hunted for the best email marketing software for agencies and found several suitable options, including Moosend, Campaign Monitor, Benchmark Email, Mailchimp, Klaviyo, or ActiveCampaign. In this guide, you will find a complete comparison between them to streamline your operations and increase client retention. Disclaimer: The information below is accurate as of November 23, 2023. Best Email Marketing Software for Agencies: Comparison Table (Features & Pricing) Below, we made sure to include user-friendly solutions for all kinds of budgets so you can find what works best for you. Why not take a look at the following chart to see what we’re talking about? So, how do you pick the right one? Selecting the best email marketing software starts with identifying your needs and goals. Then, try to make a list of the features and functionalities you will need to enhance your email marketing campaigns. After that, determine your budget. How much are you willing to spend on the solution? Of course, there are many other aspects you should consider when selecting your email marketing software, such as free trials or its deliverability rate. Now let’s explore each solution by use case. Best Email Marketing Software for Agencies by Use Case People are unique, but so are the email marketing solutions on our list. Yet what makes them so special? Why have these particular names caught our attention? Let’s see the reasons why in the following paragraphs. Moosend — Best all-in-one email marketing automation tool for agencies. Campaign Monitor — Best for customization options and autoresponders. Mailchimp — Best for pre-made templates and complex workflows. Benchmark Email — Best for design, interactivity, and responsiveness. Brevo — Best for SMS and WhatsApp campaigns. ActiveCampaign — Best for advanced marketing automation capabilities. Klaviyo — Best for building digital relationships. Constant Contact — Best for event management tools. HubSpot — Best for customer relationship management (CRM) tools. Omnisend — Best for email segmentation features. MailerLite — Best for simple marketing automation. As you can see, many of these options show potential, and they can be just what your agency needs to grow. Also, if you want to see the best marketing agency software solutions, check this article out. Now, are you ready to meet Moosend? 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Drag-and-drop email builder Overall rating: 4. 7/5 Moosend is an all-encompassing email marketing and automation software that agencies can use to deliver engaging emails. It’s a simple solution that beginners can use to craft compelling email marketing campaigns that convert casual visitors into engaged clients. But it’s also suited for seasoned marketers as they can find something to tinker with. The tool’s modern design makes it easy for agencies to understand what they need to do to create emails that follow each client’s unique guidelines. Everything on the platform is customizable, so you can add your own personal touch to it through brand colors or logos. Plus, since it’s your brand name, Moosend keeps its presence under wraps while you decide on your own custom domain. Moosend’s administrative panel can help agencies add sub-accounts for their clients and manage them effectively. They promise to constantly deliver updates that make your life easier. Through their intuitive drag-and-drop builder (and their 80+ responsive email templates), agencies can insert images, GIFs, videos, and other interactive elements without any HTML knowledge to craft the perfect email marketing campaign. Moreover, you can create automation workflows, such as re-engagement campaigns, to send the right message to your audience when they’re most likely to interact. Moosend gives users list segmentation tools that allow agencies to break up their lists into multiple segments based on any chosen criteria, such as age or gender. Through real-time tracking and custom reporting solutions, you can see essential email metrics, such as open rate, click-through rate, or bounce rate. Lastly, if you want to be something more than a user, you can join Moosend's Agency program and earn a 30% recurring commission per client you introduce. Moosend features Drag-and-drop editor Email newsletter templates List segmentation AI subject line and copy generator Reporting and analytics Automation workflow management Various integrations Moosend pricing The good news is that Moosend has a free 30-day trial with unlimited emails and no credit card required to try the platform. Then, you might opt for a paid plan, which starts at $9/month for 500 subscribers. You can get started for free simply by signing up for an account! 2. Campaign Monitor Pricing: Paid plans start at $11/month, free test account Best feature: Email template builder Overall rating: 4. 1/5 Campaign Monitor is a marketing automation and email tool that connects marketing agencies with their audience. It’s a platform suitable for agencies as it makes it easy to manage multiple accounts and create efficient email campaigns from one single dashboard. The client dashboard gives you an overview of all your accounts. Moreover, you grant team members and clients view or edit permissions for each email campaign, analytics, etc. What differentiates Campaign Monitor from its competitors is the built-in billing system that allows you to set different rates for different clients. You even have the ability to charge them in their local currency. Furthermore, this email marketing software fits agencies because you can style the platform with your agency’s branding and imagery. Moreover, if you don’t want to create a campaign from scratch and code your own HTML, you can use an existing template from their vast library. Depending on your agency's needs, this platform easily integrates with other tools, such as Shopify, WordPress, or Salesforce. To ensure your campaigns go smoothly, you receive actionable insights on enhancing your strategy so you can drive more revenue. You’ll get real-time results that cover everything from automated journeys to transactional emails, all displayed on a single dashboard. This way, you can see what you must do to exceed your goals. Campaign Monitor features Email template builder List segmentation Advanced analytics Marketing automation Integrations with third-party apps Campaign Monitor pricing For 500 contacts and 2,500 emails, the Lite plan starts at $11/month. If you want unlimited contacts, you need to pay $19/month. You can also create an account for free but only send emails to five subscribers. 3. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Content creation Overall ranking: 4. 3/5 Mailchimp is an email marketing software for agencies that uses automation to enhance your digital marketing efforts. If you’re an agency or freelancer, then you should know Mailchimp offers the tools you need to learn new skills, manage your clients, and build a positive reputation. To expand your expertise and grow your business, you have access to exclusive tips and training that simplify client work so you can focus more on other tasks. You also get insider perks, as you can be the first one to look at new features or inspiring events and access stories and tips from the community. With Mailchimp & Co—a feature not many alternatives have—you can earn commissions from helping your clients achieve their goals. Since you become an official Mailchimp partner, you can help your clients faster through 24/7 priority support. You can generate more leads and gain online visibility with a listing in Mailchimp’s Experts Directory. The more you upgrade, the more benefits you get, such as opportunities to feature in Mailchimp’s content or access to social media toolkits. Like Campaign Monitor, Mailchimp lets you connect your account with your client's account and manage them from a single dashboard. The platform is easy to use for both beginners and seasoned marketers. Through rich email editors, robust automation, and developer APIs, you can build email marketing campaigns that get the desired results. Mailchimp features Marketing automation Social media marketing Reporting and analytics Content creation Customer journeys Mailchimp pricing You can sign up for Mailchimp’s free plan, but it has limited features, such as 1,000 monthly and Mailchimp-branded emails. If you want to benefit from its more advanced features like personalized onboarding or advanced segmentation, you need to pay $20/month. 4. Benchmark Email Pricing: Paid plans start at $9. 99/month, free plan Best feature: Lead generation tools Overall ranking: 4. 3/5 Benchmark Email is an email marketing solution that uses AI tools, landing pages, and marketing automation to help agencies reach their objectives. By combining your expertise in the field with Benchmark’s tool, you have the perfect combination for scaling your agency’s growth. Benchmark offers a packaged digital marketing solution that brings you more significant profit in the long run. Furthermore, they have extended email marketing services, such as reseller and client management tools, that enhance the customer journey. With them, you can resell Benchmark to your clients and receive a 30% ongoing discount or commission for every new person you bring in. Benchmark also takes care of your marketing, as it provides the assets you need to attract and retain clients. When it comes to client management, they include agency-focused tools in the Benchmark app so you can track clients directly on the dashboard. This way, you ensure you generate the desired results each month. It might sound complicated, but if there’s any problem, Benchmark offers dedicated customer support with marketing experts who can help you and your clients succeed. This email marketing tool has smart AI-powered email tools that help agencies build email marketing strategies that get more email opens. Benchmark Email features Drag-and-drop builder Lead generation tools Sign-up forms eCommerce tools Tracking & reports Benchmark Email pricing You can try Benchmark email for free for 3,500 emails per month and the ability to segment your email lists. Their Lite paid plan starts at $9. 99/month, and while it has the same number of emails as the free plan, you send them without any Benchmark branding and can schedule them whenever you wish. You can also get the Pro plan at $15/month. 5. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best feature: SMS marketing Overall rating: 4. 5/5 Brevo (formerly known as Sendinblue) is an all-in-one CRM platform that specializes in automating your email marketing campaigns over chat, SMS, or WhatsApp. This software is suitable for agencies, consultants, and digital professionals, and it’s ideal for expanding your skill set, growing your business, and helping your customers thrive. Brevo focuses on connecting with your clients via email and SMS marketing. You can boost engagement through personalized emails, SMS, or WhatsApp campaigns sent directly to your clients’ inboxes and smartphones. Moreover, you have real-time updates, such as trigger transactional SMS, for automated alerts. This applies to tasks such as order confirmations or shipping updates. To see if this strategy works, Brevo puts campaign reports and statistics at your disposal to see what your audience likes and dislikes. In general, this email marketing software for agencies is pretty easy to use with a clean interface, user-friendly builders, and advanced functionality that will elevate your strategy. Moreover, if you want to be part of their program, you’ll start as a Pioneer, receiving a 10% monthly or yearly recurring commission for each new client. Like other alternatives, you can join a community of experts on Slack for more guidance. As you upgrade, you’ll receive a maximum of 25% monthly commissions and premium customer support, with the condition that you have at least 15 paying customers. Brevo features User-friendly email editor SMS marketing Automation features Sign-up forms Live chat Brevo pricing You can use Brevo for free for 300 emails per day. You also get customizable email templates and access to the drag-and-drop editor. All plans, whether paid or not, have unlimited contacts. If you want to invest in more advanced marketing features, such as basic reporting and analytics, you need to pay $25/month. 6. ActiveCampaign Pricing: Paid plans start at $49/month, 14-day free trial Best feature: Flexible Email API Overall rating: 4. 5/5 ActiveCampaign is a marketing automation tool that delivers personalized communications to your audience when they’re the most engaged. Like its popular alternatives on this list, it’s a good solution for agencies that want to leverage the power of automation to get more clients. Plus, if you become an ActiveCampaign partner (whether that’s an affiliate, reseller, or consultant), you help them grow. To build trust with your existing clients and retain them in the long run, you stay in touch with them through thought leadership content—a strategy many brands use so their audience perceives them as authoritative sources. Through their sales CRM platform, agencies can manage client relationships more efficiently. With automation features and task assignments, it’s easy for you to keep all client accounts updated. Furthermore, ActiveCampaign keeps your brand top of mind, meaning you can build your newsletters with your own logo and colors. This way, you deliver targeted content relevant to each segment of your audience. As an agency, you’re likely to have other tools you use to grow—so if you migrate to ActiveCampaign, you’d want to keep these tools with you. Don’t worry; ActiveCampaign integrates with 870+ top marketing platforms, such as PayPal or WordPress, so you can switch all your tools without losing anything vital. ActiveCampaign features Advanced marketing automation CRM features Email API Apps and integrations ActiveCampaign pricing For individuals and small businesses, ActiveCampaign offers a Lite plan starting at $29 per month with email marketing and automation features, inline forms, and event tracking. You can always try their solution for free in a trial. 7. Klaviyo Pricing: Paid plans start at $20/month, free plan Best feature: Automated workflows Overall rating: 4. 6/5 Klaviyo is an intelligent marketing automation tool for sending engaging content to your audience that converts. This email marketing software provider ensures that your content reaches the right audience at the right time to make a positive impact through data-driven practices. Through their data and tech stack unification, Klaviyo lets you personalize your emails as much as you want and streamlines your workflows to ensure your messages end up in your audience’s inboxes. When it comes to crafting content, this email marketing tool uses artificial intelligence to drive success. You have AI-generated subject lines or predictive analytics to gain a competitive edge over your competitors. Agencies can also create high-quality emails that resonate with their clients through professionally designed templates. Their email builder is easy to use for both beginners and experts, and the reusability of the sections helps you keep a consistent brand image. Like other email service providers, Klaviyo has a profitable partner ecosystem where agencies can learn various methods for higher customer satisfaction, increased client retention, and lower total cost of ownership. Lastly, their partner program has incentives, tools, and training materials that grow your business, but you can also enter a community of experts who will guide you along the way. Klaviyo features Email list segmentation Mobile push Automation workflows AI and machine learning tools Klaviyo pricing For a small number of contacts and suitable for those just getting started, you can use Klaviyo for free for 500 monthly email sends and 150 free SMS/MMS credits. If you have more contacts, between 251 and 500, their email-only service starts at $20/month with 2,500 monthly email sends. 8. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best feature: List-building tools Overall rating: 4/5 Constant Contact is a digital marketing and email tool that’s easy to use to reach your objectives and expand your services. This email marketing software for agencies uses artificial intelligence to deliver relevant content with the right keywords. Furthermore, you can create emails that stand out through their simple email editor and hundreds of pre-made templates. All the templates are mobile-optimized, so your emails will be consistent no matter the device your clients use, and they adjust automatically to different screens. Since Constant Contact uses automated tasks, agencies can send the right message at the right time. You also have dynamic content blocks that ensure you say the right thing—and adjust your strategy based on who sees the email. Constant Contact’s analytics and reporting tools allow you to track all your emails to measure success in real-time. By joining their Partner Program, you get tailored solutions that help you craft emails, send them to every customer, and track them. After choosing the program that works best for you, your agency can access and manage all of your clients’ accounts. Plus, you get up to a $200 bonus for each new customer you sign. With Constant Contact Certification, you can grow your business faster; in addition, you get a listing in their Agency Directory for better visibility. Constant Contact features List-building tools Event marketing Mobile apps Landing pages Constant Contact pricing If you’re curious about Constant Contact’s services, you can try their tools for free in a 60-day trial. When you’re ready to invest, you should know that you need to pay at least $12/month, which is cheaper than other alternatives. In this subscription plan, you get 1 GB of storage and monthly email sends calculated by your number of contacts. 9. HubSpot Pricing: Paid plans start at $20/month, free plan Best feature: Advanced CRM tools Overall rating: 4. 4/5 HubSpot is a popular CRM solution that connects your sales, marketing, and content management to grow your business. Agencies can benefit from their Partner Program and get all the support, tools, and resources they need to expand their services, enhance customer retention, and win new clients. You don’t have to worry about implementation, as they streamlined their onboarding process, and you can use their services as soon as possible. Regarding marketing software, HubSpot helps agencies save time and effort by offering an easy-to-use platform for optimizing email marketing campaigns. As a result, you forge deeper connections with your customers and receive better outcomes. You can generate more leads through forms, and by using live chat, you help website visitors with targeted welcome messages. In addition, HubSpot integrates with Salesforce—no setup required—so you enhance your business data. What differentiates HubSpot from other marketing software is that HubSpot provides connected tools and experiences in one user-friendly platform. Agencies can build personalized and automated marketing campaigns, design SEO-optimized web pages, and track their marketing performance with custom reporting. HubSpot features Contact management Live chat Advanced marketing reporting Marketing automation HubSpot pricing This platform offers free tools to start generating and emailing new leads, such as marketing, sales, or CMS tools. For individual and small teams, agencies pay a $20 monthly fee for the Starter plan, including email marketing, forms, or live chat. 10. Omnisend Pricing: Paid plans start at $16/month, free plan Best feature: Campaign targeting Overall rating: 4. 5/5 Omnisend is an email and SMS marketing platform that helps agencies reach their customers and retain them. Choose a template from their vast library of designs and customize each of them to fit your brand, which you can reuse later for future campaigns. This email marketing software for agencies offers an intuitive drag-and-drop email builder to craft your campaigns. Moreover, you can use the A/B Testing features to create different variations of them to find the content that converts. Apart from email, Omnisend offers SMS marketing tools to enhance your engagement efforts. And to build your expertise, you also have access to their knowledge base, where you’ll find handpicked training courses. By partnering with Omnisend, you earn at least a 20% revenue share of your client’s plan if they remain with Omnisend for a longer period. Through their portal, you get non-stop access to your client accounts, where you can manage them all. Plus, you can search through carefully selected job offers to gain new leads. With that knowledge, and paired with Omnisend’s email campaigns, you can create professional and personalized emails without time-consuming editing or coding skills. Omnisend features Drag-and-drop email builder Campaign targeting A/B testing Web push notifications Omnisend pricing Their free plan can help agencies reach up to 250 contacts through 500 emails per month, and you have access to pop-ups, pre-build automations, and A/B testing. When you upgrade to their standard plan, which is $16/month, you receive 6,000 emails per month and a customer success manager. 11. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Transactional emails Overall rating: 4. 7/5 MailerLite is a digital marketing tool that helps agencies craft engaging and responsive email campaigns. MailerLite’s platform has three email editors you can choose from to build your campaigns: drag-and-drop, rich-text, or custom HTML. With each of them, you can give your emails a personal touch that gets you more clicks. A unique advantage compared to other competitors is that you can access over 1 million free graphics, such as high-quality icons or highly engaging GIFs. Simply drag and drop your files into the platform—and organize them into folders. By teaming up with MailerLite, you join a community of over 1 million consultants, agencies, and freelancers who want to share their expertise on how to grow your business. Your agency can attend the MailerLite Academy to earn a certified badge that demonstrates you’re an email marketing pro and get listed in their expert directory. Aside from staying informed about upcoming events or product releases, you get beta access to test new features. MailerLite features Newsletter editor Transactional emails Paid newsletter subscriptions Website builder MailerLite pricing This solutiom has a free plan you can use with essential features like an email automation builder or drag-and-drop editor for 1,000 subscribers and 12,000 monthly emails. For more advanced features, such as dynamic emails for drip campaigns and unlimited monthly emails, you have to pay $10 a month. Looking for Email Marketing Software for Agencies? And voila, this is the end of the list. Pat yourself on the back for reaching this part. Now, we’re curious: have you found something you like? If you need a hand, why not give Moosend a go? You can create flawless email campaigns that follow each client’s unique guidelines. Moreover, you can automate your workflows, such as cart abandonment or re-engagement campaigns, so that you can send the right message at the right time. We invite you to try it now by registering for free! You won’t regret it. --- ### E-commerce Referral Programs: Ultimate Guide [2025] > Learn how to create a successful eCommerce referral program and get inpired by relevant initiatives from big brands. - Published: 2023-11-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ecommerce-referral-programs/ - Categories: Marketing Many of us know what referral marketing is and how it works. There’s a good chance you’ve participated in a referral/’refer a friend’ campaign by recommending a friend, family member, or colleague to a brand and product you love. In today’s digital world, customer acquisition costs (CAC) are rising across the board for many major marketing channels, especially paid advertising. In fact, it’s risen by 222% in the past 8 years alone. So brands need to start becoming smarter when it comes to maximizing customer lifetime value. This is where implementing relevant initiatives, such as eCommerce referral programs, comes into fruition to help brands generate more customer revenue and ultimately maintain a healthy CAC: LTV ratio. Let’s learn more about this marketing tool and how to use it successfully. Referral Marketing Program Benefits So why is referral marketing, in particular, an important strategy for brands and what are its benefits? Let’s have a look: Reduce your cost per acquisition: Referral programs can also help with advertising efforts. Improve customer retention: Referral marketing can potentially achieve a 5x increase in CLTV than other initiatives/channels. Encourage quality customer signups: Acquiring customers who stay and spend more over time (i. e. make multiple purchases or subscribe to a plan), is going to help with the compound growth of your business. Increase word-of-mouth marketing: The more people refer their friends, the more people hear about your brand from various online sources/mediums. Easy setup and low maintenance: Major eCommerce CMS, such as Shopify or BigCommerce, make the integration process seamless and easy to maintain. Harry’s eCommerce Referral Program Example So, the benefits are clear, but what does a top referral program look like from a brand that’s implemented such a system in terms of results and effectiveness? Let’s see an example. Harry’s had one of the most successful referral-based programs, where they managed to gain over 100k+ emails in one week. The folks at Viral Loops created this awesome replica example of what the process looked like. Source So, now that we’ve covered the benefits in terms of ROI and what a successful example looks like, let’s dive into the top strategies that go into building a referral system and program that can work for your brand. How To Set Up A Successful Referral Program Marketing Strategy Wondering how an eCommerce business can initiate its own referral program? Have a look: 1. Determine incentives and referral rewards To make an eCommerce referral program successful, you should offer a compelling incentive, such as a discount or coupon code that will ultimately help convince customers to engage with it. The incentive should cost less than your ‘usual’ cost of acquisition (CAC), particularly when measured against paid channels, to encourage new visitors to become customers. From my experience helping a few e-commerce brands, I’ve found two types of incentive structures to perform best: Two-sided programs - Interestingly enough, over 90% of referral structures are two-sided. Two-sided systems occur when brands provide an incentive structure where both parties (the referrer and the referred customer) are rewarded. Source: Referralcandy Multi-tiered programs - As for multi-tiered incentives, there are usually various rewards based on the amount of successful referrals you make. It’s an effective strategy as you can motivate customers/visitors to keep referring more friends and unlock more rewards over time. Source When it comes to setting up multi-tiered systems, they are a bit more complex, but the rewards from a customer engagement, acquisition, and virality perspective are amazing. If you’re just starting out your referral program, focus on a two-sided system for now. For brands wanting to take it to the next level, it’s worth exploring what a multi-tiered structure looks like. 2. Map out the customer journey We all know the importance of personalization in the eCommerce world, and the same stands for referral marketing. One of the more important initiatives when it comes to the set-up of a referral system is ensuring you’re prompting automation triggers at the right time of a customer’s interaction with your eCommerce store. You can send personalized automated emails to specific customer segments. For instance: A customer has made multiple purchases within a given period (e. g. six months). A customer has left a positive review (check out the example below). Any customer that fits within the criteria of a certain AOV (average order value) range or total CLTV amount. This, of course, doesn’t mean you can’t promote your customer referral program to recent customers or even to subscribers who haven’t made a purchase yet. However, people with a first-hand positive experience with your products/services are usually willing to become brand advocates. Here’s a great referral email example from Fellow: Source There are two key components of personalization adopted here: First, we can see the referrer’s name. Second, we can see the message that was sent to the referred friend. In a nutshell, personalization in practice, just like this example, works wonders when it comes to improving your conversion rates. 3. Choose the right software Building any sort of custom referral system is usually a challenging task. Fortunately, there are a number of amazing referral marketing software options out there that make it much easier to set up and track referrals efficiently. However, there are too many options to choose from, with each of them having their respective strengths and weaknesses. So here’s what you should look for in a referral software: It has an ‘easy’ integration with your CMS (or at least through Zapier). It enables you to set up two-sided and multi-tiered referral programs. It offers stellar analytics and performance-tracking capabilities. It provides users with UI design customization and branding features. For those who are looking for specific solutions, check out: Friendbuy - A really nice UX/UI, used by many large brands. Viral Loops - A great solution for multiple types of referral campaigns. Gather - Awesome for more advanced customized setups and multi-tiered rewards. 4. Design captivating emails One of the key touchpoints to boost the referral experience is email marketing. So what type of emails should you build to increase your conversion rates? Well, you should focus on two main categories: One for the referrers to encourage current customers to sign up and invite their friends, and one for the referred friends to invite them to take up the offer. Here are some of the top factors to incorporate into the first category: Personalize the subject line and body text. Include the steps and benefits of how the program works. Make the incentive clear via the subject line, headline within the email and CTA. Add social proof and trust badges where possible (for trust and credibility). Then, for emails for the ‘referred’, you can include all the above elements, as well as: A personalized note (a great example of this is just below). Ideally, include the first name of the recipient, depending on your email marketing service. Let’s check out a couple of awesome email examples. First, one of the more impressive referral programs I’ve seen in terms of setup, user experience, and design is from Cometeer. This is certainly a top-tier example, that highlights the number of referrals a customer has made, has a clear heading and description of the offer, including the rewards someone can receive when they make ‘X’ amount of referrals. Source The second example is by Our Place, including a personalized note by the referrer: Want to create amazing referral emails in simple steps? Sign up for a free Moosend account, pick one of the ready-made templates, and customize it to elevate brand awareness. Start for free 5. Create a compelling landing page A well-structured landing page will help you promote your referral program on your website. When it comes to designing a referral landing page that drives action and conversions, here are the key elements to incorporate: A clear headline and call-to-action Descriptive and relevant copy The incentives and guidelines on how to claim them A list of common FAQs (optional) Social proof testimonials (optional) Here’s a great example from MAC Cosmetics: Source If you’re just starting out, you can create a minimal landing page from scratch and optimize it by adding more elements over time. For example, Bonobos keeps their page simple, with an embedded form above the fold. Do you need a user-friendly tool to craft your first landing pages for your referral program? Sign up for a free Moosend account and nail your eCommerce referral marketing! 5 Best Practices To Improve Your Referral Marketing Program Now that we’ve explored the strategic steps to set up a robust eCommerce referral system, it can’t reach its full potential without a strong promotional plan in place. Here are some top strategies I’ve implemented from my experience that have worked for brands that make referrals perform for growth. 1. Make your referral program easily accessible What I find a lot of brands tend to do is unintentionally ‘hide’ the fact that they have a referral program, especially when it comes to online stores. If you don’t make it obvious that you run a program on the site, then most people are going to overlook it. When it comes to the website, it’s worth adding that you have a program: As part of the footer Header navigation Even a sidebar pop-up/tag Here are some examples for inspiration. First, we’ve got Life Botanics, who make their referral program page easy to find via the main navigation. The second example is by Hanni - they added a CTA which stands out nicely compared to the rest of the page. The third example is by Solawave, where a sidebar embedded form pops out from the left when you click the ‘referral’ program in the footer or when you press ‘Gift a friend $20 off’ through the left-hand static widget. They use a 3rd-party tool called Superaffiliate to make this happen. 2. Explain sharing options A key factor to making a referral system work for brands is ensuring that the ‘sharing UX’ is really slick and seamless for visitors and loyal customers. When someone opts in for a program offer, it’s best to give them some options on how to share their code or referral link with their friends. Check out the example below: Source Briefly, there are ‘easy-to-use’ options to share the custom link via: Email invitations Social media channels WhatsApp specifically Copy/paste to share to other channels/social media platforms. They’ve also displayed the ‘stats’ at the top, to remind users how many friends they referred and the pending invitations. 3. Build a customer loyalty program Your most frequent customers are more likely to be natural advocates of your brand (via socials and chatting with friends) and engage with your “refer a friend program. ” To effectively adopt this strategy, your designated CMS or customer portal should help you easily segment your lists to find top repeat purchases and the highest AOV/LTV customers. Long story short, loyalty programs can also have referral mechanics as part of the rewards system to help drive friends to invite their friends to make purchases. Plus, incentivizing existing customers to share reward programs helps motivate them to refer their friends to get involved. So, what’s a good example of a loyalty program that has referral incentives for customers? I’m a big fan of what Dae Hair has done (which happens to be up there as one of the best loyalty program pages I’ve seen). Dae Hair have highlighted within their rewards program how referring a friend works - earn 225 points per referral, where a friend receives 15% off their first purchase if they spend $75 or more. 4. Provide a post-purchase referral incentive A strategy I’ve tested with a couple of brands lately is adding the referral option to confirmation emails. In other words, give the opportunity to happy customers who’ve just made a purchase through your site, to share a special offer to their friends. Check out this example from MeUndies: Source As we can see, it states the purchase information of the recipient followed by a CTA at the bottom with the clever copy “tell the world,” as well as a clear heading with the offer ($20). Just a simple nudge like this post-purchase can go a long way to empower new customers to bring their friends over, even after their first order. 5. Run referral-focused competitions Finally, you can run a competition where a referral system is put in place to help entrants invite their friends based on incentives - for example, the more friends you refer, the more entries you may receive, or even the chance to receive better rewards, such as gift cards or free products. Normally, creating these types of competitions may take a lot of time and can be quite complex to build, but luckily, there are some amazing viral competition tools that make life a lot easier for brands to set up. Plus, they’re cost-effective. One of the platforms I recommend checking out is called Vyper. They helped an e-commerce brand called Coconut Bowls generate over 40,000+ emails in just one competition, with a total budget of around $1,000. On top of that, they generated thousands of social followers and total website views. To say the least, it is a pretty epic result for such a tight budget, right? The main takeaway here to remember is that ‘referral marketing’ doesn’t always have to be focused on a company’s ‘ongoing main program’. You can build referral-focused initiatives like competitions/giveaways, special flash weekend offers, seasonality offers (etc. ), which help encourage friends/customers to share your brand. The Takeaways As you can see, the barrier to adopting and implementing a referral strategy isn’t too far-fetched and the benefits are too good to remain unseized. If your brand is experiencing a rise in CAC and perhaps seeing the ‘ups and downs’ when it comes to acquisition strategies, then you need to implement CLTV strategies that can help you maximize and extract more revenue from your existing customer base. Having a referral program just like these amazing brands I’ve highlighted in this guide can go a long way to helping your brand experience solid compound growth. Looking for a top-notch email marketing platform with a drag-and-drop-editor and easy-to-use feature to create referral emails? Sign up for a Moosend account and boost your conversion rates. --- ### Landing Page Best Practices For Higher Conversions [2025] > Read our 23 unique landing page best practices to optimize your website and boost your conversions in 2025. - Published: 2023-11-20 - Modified: 2025-04-14 - URL: https://moosend.com/blog/landing-page-best-practices/ - Categories: Landing Pages - Tags: Landing Pages - Levels: Beginner There’s no shortage of information on what landing page best practices you should follow. However, underneath all the hype and buzzwords, a few key principles make up the best landing page design. If you want to capture your visitors’ attention, boost conversions, and build trust, then you need to optimize your landing pages the right way. In this ultimate guide, we’ll dive into the following categories: Mobile landing page best practices B2B landing page best practices PPC landing page best practices SEO landing page best practices eCommerce landing page best practices Let’s get converting! Mobile Landing Page Design Best Practices Did you know that only 50% of landing pages are optimized for mobile? This means that 50% of businesses are missing out on potential customers because of a simple design oversight. Just by optimizing landing pages for mobile devices, you’ll boost user experience, reduce your bounce rate, and capture your target audience. Let’s look at some practical ways to optimize your pages for mobile users. 1. Make your forms simple Forms aren’t a one-size-fits-all lead magnet - you shouldn’t be using the same forms for mobile landing pages as you do for desktop. Forms are tedious to fill out, especially on a mobile device. Thankfully, email marketing services like Moosend make it super easy for you to create optimized landing pages for your mobile users. All you have to do is switch from desktop to mobile view with the push of a button and adjust your elements accordingly. If your forms have a lot of dropdown boxes and extra fields, you might find that it’s turning leads off of your landing page. A great tactic to make your forms more appealing is by adding ‘white space’, i. e. reducing the number of fields you have on both your desktop and mobile landing page forms. Doing so also reduces the loading time of your landing page. Look at your current opt-in form, and delete anything that can be followed up by a member of your sales team later. You should be left with a skeleton form on your mobile landing page that collects your user’s contact information - and that should make it perfect. Look how Instapage did it: Looking for an easy-to-use landing page builder to get started? Sign up for a free Moosend account and experiment with our user-friendly features. Start for free 2. Add a contrasting color to your CTA button Having a CTA button in a contrasting color will help your mobile landing page visitors follow whatever conversion goal you’ve planned for them, especially lead generation. It’s also easier to connect important copylines with your CTA by giving them the same contrasting color. Users will combine that information faster and are more likely to convert. Remember, mobile users are a huge part of your audience. Don’t mess around with amateur blunders like this; otherwise, they’ll bounce. Pro tip: Make sure your CTA is the right size. A full-width button should be at least 44 pixels. 3. Use the “Arm’s Length” rule How many times have you arrived on a landing page that is clearly not optimized for mobile? It’s probably one of the biggest turn-offs for prospects. It gives the vibe that the company didn’t make an effort for mobile devices. And that’s a massive way to turn customers away from converting. Look at this example by Domino’s: Source Which one is better for the customer to navigate? It’s easy to tell that the left one is not mobile-friendly and could be a massive turnoff to anyone who is looking to become a customer. To avoid this, you need to use the “arm’s length” rule on any mobile landing page before it goes live. Check out these bullet points: Load your landing page on your mobile device Hold your arm out straight Check if everything still looks like it should from that distance If it doesn’t, change whatever doesn’t look 100% clear Get a second opinion; have someone else in your team do the arm’s length test as well With this simple approach, you’ll know how to build a high-converting landing page for mobile. Pro tip: Keep any font on your mobile landing page at least 16 pixels in size to make it readable. This will ensure the copy is easy to read on mobile devices. 4. Wrap your CTA in copy If you’re trying to convert users on a mobile device, chances are you’ve dramatically reduced the copy on the landing page, too. Less copy means you need to be smarter and leverage the psychology of driving conversions. This is where you can use your CTA to increase conversions by ‘wrapping’ it in the copy. Make your CTA pop out by putting a supporting statement underneath. Tell the user exactly what they’re going to get by clicking on the CTA: Source Doing this will help in two ways. First, it’ll break up your copy into two parts: a conversion goal paired with a supporting statement such as a value proposition. Second, it’ll communicate what you want your landing page visitor to do, without breaking up the design of the page. 5. Have a scrolling CTA Everyone is obsessed with having a call-to-action (CTA) above the fold. While it’s important on a desktop landing page, it becomes a different story on a mobile device. Even though you should always have a CTA somewhere in the users’ view when they first land on your page, instead of just having it above the fold, try having a scrolling CTA on your landing page as well. Here’s how it works: When your prospect scrolls down your mobile landing page to read the copy, your call-to-action button will be pinned to the top of their screen. This is a great method to capture goal-oriented mobile users. And it’ll save them time from scrolling back to find your opt-in form, too. B2B Landing Page Best Practices B2B companies seem to mess up when it comes to using landing pages effectively. For example, 4 out of 10 clicks lead users to the brand’s home page instead of a relevant landing page. Also, 52% of PPC ads by B2B companies go to their home pages instead of dedicated landing pages. These are basic mistakes you can fix with ease. Here are four ways B2Bs can build a great landing page and skyrocket their sales. 6. Use specific copy If a customer is looking at your landing page, they are probably in the middle of their buyer’s journey. So avoid including the copy you’d normally have at the beginning of the buyer journey or sales funnel. Source Instead, write specific, high-quality copy that reflects the stage of the buyer’s journey that the customer is in. For example, while your home web page may talk about your brand, your landing page should address how your product or service will resolve the user’s pain points. You’re wasting your conversion efforts by repeating your copy from your homepage to your landing page. Instead, use relevant and tailored landing page copy to push your prospects in the direction you want them to go. 7. Use a unique call-to-action The main reason landing pages are so efficient is because they focus on a single desired action. It might be that a visitor has landed there to download a free eBook, sign up for a trial, or subscribe to a product with a limited-time offer. Whatever it is, a good landing page that converts follows the 1:1 ratio - one landing page for one conversion goal. So if you’ve got a landing page telling leads to do more than one thing, there’s a big chance a lot of them will bounce back. Look at this BFCM campaign we recently created at Moosend: It’s pretty clear what this landing page is all about. The copy and design show the visitors what they have to do to claim the discounts, while the countdown timer adds a sense of urgency for better conversions. Moreover, for every unique marketing campaign you’ve got running, you need a dedicated landing page to boost your conversions. Otherwise, you’re just throwing your money away. Pro tip: Make sure to boost your conversion rate by giving your customers an easy way to get in touch with you. I recommend adding an ‘exit-intent’ to your opt-in popup. Also, get your customers to get in touch with you at the right time. How? Install a callback widget that analyzes the behavior of your website visitors and prompts an immediate call when the visitor is most likely to convert. 8. Add testimonials and social proof Social proof in the form of testimonials, reviews, and case studies is one of the easiest ways to skyrocket sales on your landing page. By showing customers that other businesses are willing to promote your product, you’ll build trust and credibility in your brand. And the bigger the brand name in the testimonial, the better. Check out the landing page example above. The writing assistant WordTune features social proof in the form of its customers immediately below the hero section of the landing page. Pro Tip: If you’ve got a client who loves your product, ask them for a testimonial as well as a headshot you can use. People connect more with a testimonial if they’re able to put a face to the name. Bonus points if you can get it from a company’s key decision-maker. PPC Landing Page Best Practices According to research, 97% of PPC ads get clicked and end up with no conversion. Here are four landing page best practices to stop you from wasting your PPC budget and start winning more conversions. 9. Ensure your copy matches the ad When a prospect clicks on an ad, they expect whatever offer or product they’ve clicked on to appear on your landing page. And if it doesn’t, they just leave. Therefore, you need to ensure that your landing page reflects the content of the ad your audience clicked on. People should immediately be able to tell that they’ve landed on the right page to find whatever product, deal, or offer they clicked on. Source So create a strong headline or CTA that matches the ad copy to get rid of any confusion. 10. Remove unnecessary links Do you have social media links on your landing page? How about links to your home page or another product? If yes, then it’s time to rethink that choice. Whoever has clicked on your ad has a goal in mind, and you need to address it successfully: Here’s a classic Hubspot landing page that meets the criteria. So create your next landing page with this parameter in mind. 11. Not writing enough ads Are you currently running ads with 10 different variants rather than 10 separate, targeted ads? If you are, then your ads are generic. And it means your landing pages won’t be anywhere near as targeted as they need to be. Let’s search for “PPC managers” and see what comes up: What do you get from these ads? They’re all the same. None of them are original. And none of them are inspiring clicks. In fact, one of the ads led us to a generic homepage: Hence, make sure that your PPC landing pages are as targeted as possible to reach better outcomes. 12. Retargeting is essential If you’re going to pay to get people to your landing page, you’d better make the most out of your spending. And you can do that by retargeting visitors who visit specific landing pages. Retargeting is a game changer when it comes to landing page conversions. Why? Because of how personalized you can make your ads and landing pages. You’ve got the inside knowledge of the very product or service the user was looking for because they landed on a specific landing page. Pro tip: Avoid retargeting people who follow through with your conversion goal. On Facebook, you can do this in a few clicks in your Ads Manager. SEO Landing Page Best Practices Search engines like things their way. They crawl, look, and select landing pages that play by the rules. So, if you want your landing page to make sales, you need to make it search-engine friendly. Let’s dig into the best ways you can do this. Source 13. Optimize your page headlines Your headline is the first thing a search engine will crawl through, so if you get it wrong, you’ll never be shown in the results. A perfect headline should be clear and concise, and also attract users enough so that they click on it. Pro tip: If you’re struggling to find the right way to write a killer headline, use a free tool like CoSchedule’s Headline Analyzer to tell you how good your headline is, and how to improve it. 14. Make your keywords count Putting your keywords in the right place on your landing page is one of the main ways to optimize it. Where possible, the main keywords on your landing page should be placed in: Your body text Your headers In your page title, URL, and meta description By placing your target keywords in the places Google is looking at, you’re more likely to make them count. 15. Optimize your images for SEO Google doesn’t understand images. So if you don’t add text descriptions to them, search engines will have a hard time understanding what they are. If you don’t have much time to invest in this process, you can try giving the images on your landing page the same name as the page they’re being placed on. Plus, to get the most out of them, incorporate keywords into your text descriptions. This will boost your chances of the page being selected by Google. But avoid overstuffing your content with keywords. Try to describe what the image is about as simply and accurately as possible. Pro tip: If you’re unsure whether your landing page images have text descriptions, check quickly by right-clicking the images and selecting “inspect”. You're in business if the image has an “alt” attribute! 16. Nail your metadata Metadata refers to the title of the page, URL, and meta-description - the three elements that will determine if someone will click on your landing page in the first place. Source The reason your metadata matters is that it’s a preview of what the user is going to find on your landing page. It’s your opportunity to entice people to visit you. Hence, you need to provide as much value as possible. Let the searcher know you’re a better choice than your competitors by making your meta data informative. And make sure the meta description is less than 160 characters. 17. Answer your user’s search intent If users are clicking through to your landing page from their search query, they need to get the answer to the “who, what, or why” as soon as they arrive. So first, search for something that will prompt a particular landing page on your site right now. Then ask yourself: Is it obvious what the page is for? Is it obvious what your brand is and what you’re all about? Are you providing visitors a clear reason to convert? Are you tempted to stick around? If you hesitated on any of these, it’s time for landing page optimization. 18. Have a hero image Your hero shot is your header image. If your main goal is to get your prospect to download an eBook, for example, this is where you should showcase it: Source Make your hero image enticing, and show your prospect the best image of the offer to maximize your conversion chances. Pro tip: Make sure your hero shot is at the right size to meet optimization requirements. And give it a text description with keywords to increase your rankings in search engine results. E-commerce Landing Page Best Practices Don’t be alarmed by this, but 96% of visitors aren’t ready to buy when they visit a product page. The good news? They’re less likely to bounce if they’re taken to a landing page instead. So, let’s learn how to drive sales on e-commerce landing pages. 19. Make converting easy A lot of e-commerce stores do all the right things. They make their ads enticing, their copy is on point. But then they fall at the final hurdle. They don’t make the checkout process easy for their customers, resulting in cart abandonment. Get your customers past the finishing line by making your checkout process fast and simple. To improve your customer experience, remember to keep the page load time low and optimize the checkout process for all screen sizes. Without these simple but effective functionalities, your eCommerce landing page won’t convert. Here’s how to do it right on your landing page according to Designrr: Source It’s simple: The checkout page copy states the value offered and product information clearly. It has only the necessary number of form fields. The CTA or checkout button is in a contrasting color compared to the page background. It offers two common and easy-to-use payment options. The landing page is simple but attractive. 20. Don’t hide your shipping costs If you’ve got a bunch of carts that were abandoned at the checkout, your shipping costs could be a contributor: Source No matter how well you’ve designed your landing page templates or how powerful your copy is, your buyer is likely to leave if you add extra costs at the checkout page. Any extra taxes should be included in the price you market to people. Also, offer free shipping or include it in the cost of your product. Just don’t surprise your customers with a larger number than they expected. Show your shipping costs from the start or include them in the overall value offering. This way, they can decide whether they want to continue with the purchase or not. 21. Have a social login option The secret sauce to e-commerce success is making it as easy as possible for customers to give you their money. That means if you can take the pain away from having the customer create an account for your shop - do it. And this is best done by giving the customer an option to log in with a social account: For example, the e-commerce giant ASOS users three different social options at the checkout. Not only will customers be able to log in and start buying with a single click, but you’ll also provide the user an option to share their purchase with friends. 22. Enable a zoom-in option for product images One of the biggest challenges of an e-commerce store is convincing people to buy a product when they’ve never even seen or touched it. Make it your mission to bridge every gap possible. By giving your customers the option to zoom in on your products, you’re giving yourself a head start. Product zoom will give your customers a chance to see your products in as much detail as possible, as shown in the image below: Pro Tip: Make sure your zoom is set to HD so your customer can see as much detail as possible. 23. Have a wish list option Make sure each product on every landing page has an option to add to a wish list. This can serve as a reminder to a customer who loved a product they never ended up buying. Or entice them to come back to your store when they can afford the purchase. Some e-commerce stores, like Shopify, have a similar “want” button to share an item to a customer’s Facebook feed. This gives your store some free promo as well. A/B Testing different buttons can uncover what works best for your own landing pages. Landing Page Best Practices = Boosted Conversions Each industry has its unique way of improving conversions, but they all follow the same key rule: making the customer journey as easy as possible will boost your business’s bottom line. And we’ve shared the top landing best practices in this post that will work for any industry. Also, make the entire process easy by using the best landing page builders. Want a quick solution? Sign up for a free Moosend trial and explore our drag-and-drop landing page builder to create converting pages. --- ### 16 Types of Landing Pages for Email Campaign Success > Learn when and how to use different types of landing pages to level up your email marketing campaigns and boost conversions. - Published: 2023-11-15 - Modified: 2025-01-07 - URL: https://moosend.com/blog/types-of-landing-pages/ - Categories: Landing Pages - Levels: Beginner Landing pages — companies love them as they’re an affordable way to persuade visitors to take action, such as subscribing to a newsletter or signing up for a demo. But did you know that there are different types of landing pages? You might’ve thought that one size fits all, but a modern landing page builder has the potential to create numerous landing page designs that drive higher conversion rates. And today, we’re going to explore each of them, see what they’re for, and show you some examples. Lead Generation Landing Pages As the name suggests, marketers use lead generation landing pages to grow their email lists and increase conversions. They’re the most common type of landing page, usually the first step in the sales process, as it’s an affordable way to generate high-quality leads. Here, we can find two variants: squeeze and lead capture pages. 1. Squeeze page With a squeeze landing page, you can easily snag a potential customer’s contact information, such as name, email address, and phone number. What it is: In short, it’s a way to incentivize visitors to give their personal data in exchange for gated content, like free trials and downloadable content (e-books, infographics, whitepaper, exclusive videos, etc. ). Typically, the squeeze page has a single call-to-action button at the end of the page (like in the example above) so visitors can submit their information. When to use it: Use these pages to gather new leads and grow your mailing list by squeezing details about clients with a relevant lead magnet. This way, you learn more about your audience so you can improve your marketing efforts and target them with personalized offers. Best practices: Make CTA buttons obvious Create compelling copy (use FOMO, add statistics, etc. ) Pay attention to page text design 2. Lead capture landing page A lead capture page is similar to the squeeze page, meaning its purpose is to collect information about visitors. The difference is that squeeze pages are shorter and to the point while lead capture pages have longer forms that gather customer data relevant to the promoted product. What it is: It’s a page that captures comprehensive user data to qualify leads and move them further up the sales funnel. Typical information includes name, job title, business name, industry, email address, etc. , depending on your needs. When to use it: Use these long forms after the client has become slightly more familiar with your brand and has shown genuine interest in your products or services. After gleaning the required data, you can qualify your leads and create more targeted email campaigns. Best practices: Include strong headlines Be visual but not overwhelming Ask only for the information you need Conversion-Driven Landing Pages Persuasive copy. Eye-popping design. Genuinely riveting testimonials. These are the secret ingredients for creating a high-converting landing page that makes a good first impression on visitors. Below, let’s explore the landing page types that focus on boosting conversion rates. 3. Click-through landing page Simple but effective, a click-through landing page bridges the gap between email content and more detailed information. It acts like a product page where visitors can find information about a new item or service. What it is: So, a click-through page is a web page your visitors land on when clicking on an ad or trying to access your website. The structure usually consists of a unique selling proposition, no form, and a single clickable element: the CTA. For example, let’s look at McAfee's example. When users click the ‘Get protection now’ button, the site will redirect them to a page where they can see the product’s price, features, and benefits. When to use it: Use click-through landing pages when you want to promote a new product or service, and you want to encourage users to convert. Best practices: Present all the benefits of the product Have a unique selling proposition Make the product the star 4. Long-form sales page We’ve all seen ads for a product that caught our attention. Even if we didn’t really need it, curiosity got the best of us, and we clicked on it to find out more about the item. The longer we read about it, the more interested we became in the product. Soon, we found ourselves considering buying it. Sounds familiar? Well, this is what long-form sales pages are for. What it is: A long-form sales landing page promotes and offers information about a certain product and uses length to persuade users to take action. When to use it: If you’re a company with a complex product (or service) that requires a huge investment or commitment, then you can use these landing page templates to persuade users to complete the sale. Generally, these landing pages work best with users at the bottom of the sales funnels, where you ask them to make a purchase instead of giving you their contact information. Best practices: Add visuals, such as videos and images Use customer testimonials, reviews, or case studies Include as much information about the product as possible 5. ‘Get started’ landing page This landing page’s purpose is simple: to onboard and convert people into active clients. What it is: In a nutshell, this kind of page leads with the offer above the fold. Take the above example from Omnisend. They lead with a compelling headline, followed by a subheading that details their services and persuades visitors to invest in their solutions. The pièce de résistance — and the most important part — is the CTA, which they highlighted to make it visible. When to use it: Use ‘get started’ landing pages when you want to hook visitors just as they enter a specific page, to encourage them to invest in the service. For instance, if they enter a page dedicated to marketing automation, you can describe the features and benefits of this service to catch their attention right away. Don’t forget to include a CTA button, as it entices users to perform the desired action. Best practices: Always include a CTA button Hook readers with compelling copy 6. Pricing page An interested lead will want to know the price of your service, so a pricing page is perfect for this purpose. What it is: A pricing page is a web page on your site where you display product or service pricing to encourage conversions. Most businesses have different pricing plans, varying from free subscriptions to paid options for small or large companies. What’s important is to clearly define your plans and what features come with each, just like Canva does. You can plainly see that the software offers three tiers you can test before committing to a subscription. When to use it: Only use the pricing page if it applies to your business. For instance, if you’re an e-commerce company, there’s no reason to include a pricing page other than the online shop. Best practices: Have a clean layout Use simple language Include testimonials from real users Insert FAQ section Have a wide variety of pricing packages Engagement and Information Landing Pages Let’s be honest: no one has time to scour an entire website when they visit it for the first time. That’s why landing pages need to contain all the vital points to encourage potential customers to stay more than 10 seconds or view the page more than once. So, let’s look at the different landing pages that drive engagement. 7. Splash page Let’s say you want to announce a new webinar to your target demographic. A splash page can easily fulfill this purpose, as it’s the first thing the user encounters when they access your website before they arrive on the homepage. What it is: Splash pages act as an intermediary page where businesses can make an announcement about events, products, or promotions. But that’s not all — splash landing pages can ask for a visitor’s age or language preference before allowing them access to the website. These types of pages feature a background image and minimal text, asking for little information about the user. When to use it: If you want to promote a new product or upcoming event, use these pages to make a splash. You can also use them if you’re an international company with worldwide clients or sell products requiring age verification. Best practices: Keep design elements to a minimum Use action-oriented copywriting Have a clear CTA 8. Educational landing page The Internet is not just for shopping or promoting products — it’s the first source of information many people turn to when they need to educate themselves on a topic. So why not ‘sell’ educational content? What it is: Educational landing pages provide valuable content, resources, or guides to educate and build trust. Basically, it’s anything that teaches something new to your audience. It can be as easy as a ‘How to’ guide or an in-depth e-book. The main benefit of branded educational content is that it generates new leads and drives traffic to your website. When to use it: Educational content works well if you’re an expert on a topic — and you want to build credibility. Best practices: Know your audience Maintain a consistent voice and tone 9. Social proof landing page People seek proof that a brand is genuine and that their product works. You probably also do the same since humans gravitate toward others with similar beliefs, values, and interests. So, for instance, when you’re interested in something, you most likely ask friends and peers for opinions or look at customer reviews before making your choice. What it is: A social proof landing page showcases testimonials, case studies, celebrity endorsements, or social media content to build credibility. When to use it: Add testimonials, ratings, and case studies if you want to back up your claims and build trust in your brand. It doesn’t necessarily need to be an entire landing page, as you can include a small review section on any webpage. Best practices: Write case studies to add to your site Focus on quality rather than quantity Add awards, certifications, or trusted partners 10. ‘About us’ page People are curious about who runs a business. They want to know the story behind the scenes, or what inspired the owner to start a company, or they’re simply looking for social proof that it’s worth investing in the business’ services. What it is: An ‘About us’ section on a website is a page that provides info about a company or individual, including its mission, values, history, or team. As you can see above, the ‘About us’ page doesn’t have to be just informative. You can add a CTA button that generates leads to push people to act, such as joining a newsletter or seeing the brand’s services. When to use it: Every company needs an ‘About us’ landing page that builds trust and humanizes the brand. With this type of page, you let your target audience know who’s behind the brand and create a long-lasting connection with customers, while also generating the desired leads. Best practices: Be genuine and approachable Share interesting stories and facts Find a mission statement 11. ‘Coming soon’ page Are you launching a new product but want to keep the suspense around it? This is what a ‘coming soon’ (or pre-launch) page does, as it helps you collect early impressions and sign-ups. What it is: With a ‘coming soon’ page, you can tease an upcoming product, service, or event and generate buzz around it. You can add a brief description of the product and a countdown timer so people know when to come back. A form also helps you contact prospects when it launches. When to use it: Ideal for promoting an upcoming event, business launch, etc. , as you create hype around it for those interested. It’s also helpful for creating an email list for your future digital marketing strategies. Best practices: Use eye-catching visuals Have a bold call to action Include referral links Utility & User Experience Landing Pages Aside from generating leads, engaging prospects, and driving conversions, landing pages are helpful and improve the user experience. We’re talking about the unsubscribe and 404 error page, so let’s see what they’re about. 12. Unsubscribe page We know how heartbreaking it is to say ‘goodbye’ to a valuable subscriber — and how you’d do anything to win them back. A clever and compelling unsubscribe page may do the trick. What it is: An unsubscribe page allows users to opt out of email subscriptions or adjust communication preferences. On this page, you can promote your product or service one last time in an attempt to change the user’s mind. Offer an incentive, such as a discount — it might be the key to their return. Keep in mind that this doesn’t mean people will stop using your product (unless they unsubscribe from a paid plan), but you might be simply sending them too many emails with irrelevant content. It’s an excellent opportunity to see what works and what doesn’t so you can adjust your marketing strategy accordingly. When to use it: Use it when people unsubscribe from your service. It’s a way to collect the feedback necessary to refine your strategy. Best practices: Make the process easy Give them other channels to stay in touch Ask for feedback 13. 404 page You’ve surely encountered these error pages before and while it’s frustrating to receive them, they’re still useful for establishing your brand. What it is: A 404 page redirects users from broken or non-existent pages, as well as provides assistance or navigation options. While you want to avoid situations where users land on these pages, you can still make them fun. Add a joke or an interactive aspect. You can even include engaging visuals but don’t forget to redirect them to your homepage or other resources that might help visitors find what they’re looking for. When to use it: Always have such a page at hand to distract users from the error. Users might not access them often, but sometimes links get broken or pages expire. Best practices: Add humor Get users to explore the website Include fun visuals Feedback & Interaction Landing Pages You want customer feedback because you can gauge their reaction and satisfaction with your product or service. With this insight, you can work to improve your strategy and see what does and doesn’t work. To collect ratings and impressions, use these landing pages. 14. Survey landing page It’s easy to develop a survey — and they’re cost-effective! However, some respondents might ignore your survey if your surveys are too frequent or irrelevant to your target audience. What it is: A survey landing page invites users to participate in surveys or polls that aim to collect data or feedback. What’s nice about surveys is that you can send links to them in an email or put them on your website as a pop-up. Think clearly about the goal of the survey and only ask relevant questions. When to use it: Use surveys after the client purchases products from you or when they’ve been with you for a while. The objective is to find areas of improvement and see where you stand in your customers’ eyes. Best practices: Keep them simple and brief Know your demographic Don’t ask loaded questions 15. Review request landing page Go deeper into specifics and ask your customers to leave a review or rating for a certain product. What it is: Unlike surveys (which might be for your brand as a whole), review requests solicit user reviews or testimonials after a purchase or interaction. When to use it: You can use surveys after a client buys your product so you can see whether they’re satisfied with it or not, what they like or don’t, etc. They might even offer ideas on how to make it better. Best practices: Keep your request short and simple Make use of personalization Ask for a rating right away 16. Interactive landing page Your landing page can go beyond an image here, and a text there. You can play with it and add interactive elements, such as a ‘hover over a button’, to convert visitors from PPC (Pay-per-click) ads and attract organic traffic. What it is: So, an interactive landing page uses quizzes, calculators, or tools to engage users and gather data. You can also have landing pages where you give visitors choices, such as clicking a button on the landing page that switches to the service they prefer. Try videos, use GIFs, and harness the power of storytelling to create an exciting experience. Be careful not to overuse them, though! When to use it: Create an interactive landing page and unique user experience to stay a step ahead of the competition. Best practices: Have interactive videos Create personality tests and quizzes Design a custom calculator Build Your Greatest Landing Page It might be overwhelming to remember all the types of landing pages right now, but this guide will always be here for you if you need a refresher. The secret to creating a landing page is knowing your end goal: do you want to boost your mailing list or gain more impressions? After your decision, the only thing left is to find a good landing page builder. Design your greatest landing page yet with Moosend! Moosend has an easy-to-use landing page builder with an intuitive drag-and-drop editor that you can use to create beautiful landing pages in just a few minutes. Try it for free now. --- ### 100+ New Year Email Subject Lines For 2025 > Get your seasonal inspiration running with some of the best New Year subject lines for better open rates and sales. - Published: 2023-11-10 - Modified: 2025-01-16 - URL: https://moosend.com/blog/new-year-email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Christmas may be everyone’s favorite holiday, but New Year has its own sales magic, too. First impressions count, especially at the start of a new year. So today, let’s dive into some top New Year email subject lines that eCommerce, small businesses, agencies, and more can use to kick off the perfect holiday campaign. We’ll also examine inspiring examples from brands like Fila to understand what makes these campaigns pop. Best New Year Email Subject Line Ideas Start the NEW YEAR right! Ring in the New Year with 18 Free Meals! Here’s the first thing we’d like to say in 2024 Member flash sale: 24% off Up to 75% OFF - ENDS SOON Final Hours: Don't Miss Our Exclusive Offer at BLK & Bold! Today’s special. Know why? Celebrate in style: Save BIG on Winter Favorites Trends We're Bringing Into 2025 Last Chance! Satya's Year-End Sale Ends Tonight! New Year, New Swimwear | Shop Sale 2024 Is Almost Here... The clock is ticking Member Perk: Win one year of Spotify Premium! the best way to ring in the new year... End the Year on an Extra 30% Off High Note ⭐ ⭐ Top-rated clearance ⭐ ⭐ Message from our founders 24h Left! Save 20%. NYE Recipes to try! Looking back at 2024 like. Don't miss our winter sale, going on now at merc! Styled to Celebrate Unforgettable NYE Looks Make A Statement With Suede. A year of custom Chucks THERE'S STILL TIME SAVE UP TO 90% Final countdown for 50% off Get ready for another year of "Yes. You. Can. " you *almost* missed this... these deals won't last! Check out the best of 2024 Only One Day Left to Get Up to 50% Off! Year-end deals are HERE Maria Love, Reflect & Plan for 2025 with Me! Here’s our New Year round-up Year-End Retail Therapy: 22% OFF EVERYTHING! Ready to shake it one last time? New Arrivals! / A Last Hurrah! It’s nearly New Year’s... New year deals end tomorrow Call in your BEST YEAR YET Wishing you a Hive-tastic New Year! Thanks For Making This Our BEST Year Yet Your pace. Your style. Your year. NEW YEAR, NEW PERK! Welcome to 2024 Happy New Year from The Body Shop! HAPPY NEW YEAR! We Have a Gift for You New Year Sale - 15% Off Sitewide! Ring In The NEW Year With NEW Items! indulge in the new year with body care... Happy New Year! Cheers to a Gorgeous 2024 NEW YEAR SALE Starts Meow! Cheers to a New Year HAPPY NEW YEAR FROM PRINT. INC! BOGO FREE Ends At Midnight! The best part of 2024: YOU You Should Make a 'To-Don't List' HAPPY NEW YEAR! ! ! Our January Sale is now on! Happy New Year! ◆ Celebrate 2024 with Up to 75% Off HNY 22% off starts at 1 pm ET! 3, 2, 1... EXTRA 10% OFF EVERYTHING! A letter from our CEO New Year + New Playlist New year, new deal The Body Shop’s Year in Review Tips to ditch your resolutions and create healthy habits! New Year’s Wishes From Our Founder Click to learn how we can help you this year New Year’s resolution: no more dark circles here’s to a new year! and new body care... New Year Sale Starts Now Thanks for a great year! New Year, Healthier Skin! A Celebration as Old as Time Cue the fireworks New year, new you! Start off the New Year right Your New Year’s Eve survival kit Kick off the new year with Skinnytaste recipes! New Year, New Dinner Goals Refresh Your Wardrobe This New Year Prioritizing Your Health In 2024? Start Here! top 15 recipes of the year Warm all winter Last day to get them before NYE! 30% OFF Seasonal Flavors Your Code For An Extra 20% Off Expires Tonight TODAY only: special deal on your fave suds! The Winter Palette: Chapter 1 Lunar New Year collection Pursue your passions with the latest tech for 2024. Time To Start Fresh New Beginnings, Enduring Styles: Cavalry Blue Collection Our BIGGEST January sale yet! Enjoy a tasty Fresh Start with Skinnytaste meals Final Hours Post holiday Sale 25% off Plan Ahead For This Year’s Travels New-season shades from your favourite brands It's a New Year so let's create a New You Lunar New Year 2024 Start your year off right with balanced Fresh Start meals 2024 Dress Trends To Try Ready to craft the perfect New Year email campaign to increase your seasonal sales? Sign up for a Moosend account, customize one of our New Year email templates, and try our amazing features! Start for free How to Craft the Perfect New Year Subject Lines Creating converting subject lines isn’t rocket science. However, to stand out in your subscribers’ mailboxes and ensure higher open rates, you must consider a few simple tips: Value: Use your copy to show subscribers why they need to interact with your New Year email campaign. Length: Keep your creations at a reasonable length (20-40 characters). Festive emojis: Grab your recipient’s attention with New Year-related emojis, like champagnes, stars, etc. Spam words: Keep your subject lines spam-free, avoiding spam-triggering words. Preview text: Use additional copy to incentivize your audience to read your email. Personalization: Leverage email segmentation and automation and add your recipient’s name to give a more personal tone to your subject line. Following the above will also allow you to craft a simple yet converting New Year email subject line for your campaigns. However, if you are having a hard time, you can use a subject line tester like Refine to see how they will perform and how you can improve them. Best New Year Subject Line Example Analysis Now, let’s analyze a few catchy subject line examples from popular brands to see how they made it work. 1. 100% PURE free shipping Subject line: New Year’s Eve Special: Enjoy Free Shipping on Us! Why it works: This subject line from 100% PURE hooks readers with a sense of celebration and exclusivity. The free shipping offer acts as an extra incentive, especially appealing during a period when shoppers are mindful of holiday expenses. Emphasizing "on us" feels like a gift, strengthening the brand’s connection with customers. This approach is ideal for businesses aiming to increase conversions without discounting products, offering value through savings on shipping instead. 2. GUESS's personalized subject line Subject line: Marilia, We Wish You a Happy New Year! Why it works: GUESS’s personalized subject line creates a warm, direct connection with the subscriber, making the message feel special and exclusive. Using the recipient's name boosts open rates and engagement, while the friendly New Year’s greeting builds loyalty without a hard sales push. It’s an effective way for brands to strengthen customer relationships by focusing on goodwill as the year begins. 3. Fila’s retail therapy Subject line: Year-End Retail Therapy: 22% OFF EVERYTHING! Why it works: This is a great New Year subject line example by Fila, which boosts seasonal revenue before the year ends with a 20% off everything sale. In addition, the brand uses clever copy to give its audience a great experience in the form of “shopping therapy. ” Moreover, it highlights the discount code to entice its email list and encourages them to convert since it applies sitewide. So, if you have a discount or coupon to share, this is a great way to increase your conversion rates effortlessly. 4. The Body Shop’s New Year review Subject line: The Body Shop’s Year in Review Why it works: The Body Shop takes advantage of the year-in-review trend and creates a beautiful holiday email highlighting the products that marked the previous year. The brand also uses a straightforward subject line to show subscribers what the email marketing campaign is about and promote its click-through rate. Moreover, the Body Shop uses Moosend’s platform to create and deliver campaigns with exquisite subject lines. Sign up for a free account today if you want to build personalized emails and use our A/B Testing features to send more relevant content to your audience. 5. Caudalie’s New Year wishes Subject line: New Year’s Wishes From Our Founder Why it works: Caudalie has crafted a great subject line to increase engagement and loyalty between the brand and its customers. Moreover, instead of sending a simple “Happy New Year,” it makes it more personal by including the individual from whom the wishes are coming. This way, Caudalie turns their message a little friendlier while making the subscriber feel important. Furthermore, using this subject line with the right email copy, you can create a heartfelt message from your company's founder or CEO to show your audience that you care about them. Your email design matters, too. 6. NYX Cosmetics’ NYE sale Subject line: New Year’s Eve Night Sale! 20% Off Sitewide Why it works: This New Year subject line by NYX is perfect for capturing your recipient’s attention and offering them an amazing discount for the last sale of the year. Here, the brand also informs potential shoppers about the New Year’s Eve night sale, inspiring FOMO as it looks like the sale will be up for a limited time. Lastly, they add the discount in the subject line to entice customers and make them click on the campaign, boosting its open rate significantly. 7. Blue Apron’s urgent subject line Subject line: Your $140 offer ends in 3, 2, 1... Why it works: Blue Apron uses another great email marketing best practice to increase its click-through rate and conversions. The brand not only adds the deal (in dollars) to show their potential customers the benefit but also uses a sense of urgency in the form of a countdown. Overall, this is a great example of using the holiday theme and marketing psychology to increase your engagement with your New Year campaign. New Year Email Newsletter Template Once you’ve sorted your New Year subject lines, it’s time to focus on the actual email design. Templates like the one below are perfect because they’re visually striking and easy to customize. They help you save time while keeping the festive spirit front and center. Try it Here are some quick tips for creating an effective New Year email campaign: Use a compelling holiday email subject line to attract attention at first glance. Mention the end of the year or the upcoming year to make your message timely. Include a clear call to action (CTA) that guides readers to your sale or promotion. Phrases like “Shop Now” or “Celebrate with Us” work well. Find the perfect time to send it. Early in the morning, between 8 and 9 a. m. , has the best open rates. Keep the email content focused and festive, tailored to your target audience with phrases like “Start the New Year with Savings” or “Get Ready for Next Year’s Style. ” For more pre-made designs, check out Moosend's email newsletter templates. New Year Email Marketing Resources Discover more New Year email ideas in our dedicated guides below. New Year Email Ideas And Examples Free New Year Email Templates The Best Subject Lines to Celebrate the New Year Your subject lines can make or break your emails this holiday season. To avoid ending up in the spam folder or going unnoticed, follow the above tips and use the subject lines listed above to get inspired. Moreover, if you want to monitor your subject line performance and collect valuable data about it to improve your email marketing strategy, sign up for a Moosend account and use our automation, A/B Testing features, and subject line tools to succeed. --- ### 9 Types Of Email Marketing Campaigns Analyzed [2025] > Explore the best types of email marketing campaigns tailored for the buyer's journey, and watch your business thrive. - Published: 2023-11-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/types-of-email-marketing-campaigns/ - Categories: Email Marketing, Examples - Levels: Beginner An efficient email marketing campaign is a great way to communicate with your clients, increase conversions, and boost click-through rates (CTR). But even if you have the best copy, it won't have the desired effect if you don’t know which kind of email to send to your target audience. To empower your email marketing strategy, you need to understand the types of email marketing campaigns, what they do, and how to use them effectively at every stage of the buyer’s journey. Let’s take a deep dive into these types so you can successfully tailor your strategy to build lasting relationships. Buyer’s Journey Stage: Awareness In this stage (also called the problem-aware stage), the prospect knows they have a problem that requires a solution. Your future clients look at different options via search or social media and research the market to understand what’s bothering them. At this point, you need to ask yourself, “How can we prove that we have the expertise to help them? ” You engage them with the best strategy for this stage: a lead generation campaign. Lead generation campaign When you want to attract new customers, spread the word about your product, or create interest in your service, you need to start with a lead generation campaign. In exchange for their email address, you offer valuable gated content with the information or solution they seek. To do this successfully and build stronger connections with your audience, you must first set your goal and determine which content type you want to offer. Should you focus on e-books or would a webinar be more informative? After strategizing with your marketing team and finding the ideal content for your needs, you can regularly generate the desired leads. Campaign goal: The main objective of a lead generation funnel is to collect high-quality leads and expand your email list. Content type: E-books and case studies White papers and reports Templates and tools Webinars and videos (tutorials, brand videos, etc. ) Landing pages Target audience: Website visitors or social media followers. Campaign timing: Remember that the campaign is ongoing, meaning you won’t get the desired results from the get-go. Moreover, multiple factors play into its success, such as your search engine optimization (SEO) strategy, PPC (Pay-per-click) ads, or website design. You should cast a wide net of influence on as many channels as possible to reach a broader audience. Buyer’s Journey Stage: Consideration Right now, your potential new customers have a name for their issue, meaning that they have successfully identified it and scoured the Internet for a solution to their problem, evaluating all options and methods to solve it. In a nutshell, they consider potential solutions but have yet to commit (aka buy). Your objective is to pepper subscribers with helpful content — and highlight how your solution is better than your rivals’ offerings. Welcome email campaign When you gain a new subscriber, it’s okay to celebrate your victory, but you shouldn’t forget to introduce yourself. With a friendly and warm welcome email sequence, you can receive better results, such as higher open rates and engagement. Simply put, when someone signs up for your mailing list via product trials or newsletters, you can send them a nice message that lets them know more about your brand, offer them a discount, or thank them. Let’s see an example: The structure depends on what you want to include, but it’s good to keep them brief and straightforward. If it seems like a daunting task, you can easily create your own welcome emails with these effective email templates. Campaign goal: The purpose of these transactional emails is to leave a good first impression about your company and familiarize users with your brand’s message, values, and products. In short, it builds trust and sets the tone for future interactions. Content type: Special offers Videos Written resources Target audience: People interested in your products or services. Campaign timing: It’s best to send a welcome email after a user performs an initial action, such as creating an account. A best practice is to send this email within 24 hours from first contact. Email newsletters What exactly is a newsletter? A newsletter is a regular email sent to your subscribers with company success stories, events, promotional announcements, or valuable resources from your blog. It’s a method for keeping subscribers in the loop about what your business is doing but also educates and entertains them. Generally, they contain a headline, a brief introduction, and a call-to-action (CTA) button encouraging people to read more about what interests them. Newsletter emails also take less time to create since you repurpose content from your blog, website, or social media channels. Besides, there are many visually appealing templates you can use. Campaign goal: A newsletter is ideal to market your brand to your existing customers and encourage them to interact with you. This way, you stay top of mind and increase brand awareness, getting you more return visitors. Content type: Company updates Event or promotional announcement Blog content Company success stories ‘How to’ guides Target audience: Your subscribers. Campaign timing: Marketers send newsletters on a regular basis, such as weekly or monthly. They use this strategy to build anticipation in recipients and get them excited to read the next one. Lead nurturing emails (drip campaigns) When a prospect feels nearly ready to buy from you, it’s time to set the bait and hook them with a compelling email. A lead nurturing email (or drip campaign) does just that. They’re a tightly connected series of emails containing personalized content, usually sent after someone takes a specific action on your website, such as accessing an e-book about landing pages. You then follow up with an email offering similar resources to increase conversion rates and drive revenue. Always keep in mind your buyer persona. If you send out too many irrelevant messages, you risk having unopened or deleted emails. Since drip campaigns work great as automated emails, you can use an email service provider to create and send them, thus saving time and resources. If you need some inspiration, you can check these amazing drip campaign examples our team has compiled. Campaign goal: The goal is to guide potential prospects, those ready to buy, through the marketing funnel and convert them into loyal customers. Content type: Company news Blog posts e-books Coupons and offers Target audience: Subscribers and customers ready to buy. Campaign timing: You can use drip campaigns at any stage of the buyer’s journey. But be careful; if you give a plant too much water, it’ll wilt. Like plants, if you send subscribers too many emails, you risk them unsubscribing. Find a balance between too many and too little. Surveys and feedback campaigns How do you measure the effectiveness of your marketing campaigns? Is there a way to ensure you don’t repeat mistakes from the past that cost you dearly? Yes! You can ask your customers for feedback. Surveys are valuable tools for tracking and measuring how effective your digital marketing efforts are. And the best part is that you can collect this data from consumers via email. Look at Google’s example: Surveys have different purposes. You can ask clients to review a product they bought recently or ask them about their experience with your services. Or, you can plan future projects by seeing what interests clients the most. Remember to add a subject line describing the contents so prospects know what to expect. Campaign goal: A survey email allows you to collect feedback from potential or existing clients to improve your strategy. Content type: Email responses Website surveys Embedded questions in the email body Target audience: Clients who bought from you or are interested in your brand. Campaign timing: Send them after someone has bought a product from you or is more familiar with your company. If you don’t know when to send them, here are the best sending times. Buyer’s Journey Stage: Decision Your prospects have done their homework, found the right approach, and are ready to spend money. So, the decision (or product-aware) stage is when your prospects know what they want and have all the information they need to decide who’s the right person to solve their problem. All that’s left to do now is compile a list of vendors they like, know, and trust and decide who’s the winner. Your job is to ensure they choose you. Promotional emails A pretty common practice in content marketing is sending out promotional emails. Everyone’s received an email like this in their inbox at some point. The secret to making them effective is to be different from others and make them stand out. Start with the subject line, which should include your offer. Instead of having a generic subject line that only stirs disinterest, this one entices readers to click on the email to check it out. In the email’s body, be sure to include all the benefits and features of the existing or new product alongside the discount code, so email subscribers understand why they should invest in your product. Campaign goal: Their focus is spreading the word about your product or service to prospective customers and helping them decide on a purchase. Content type: Coupons or discounts Gated content Event announcement Target audience: Subscribers in the decision stage. Campaign timing: Use them strategically. No one wants to receive the same offer thrice on the same day. Even every day might seem a lot to some. Think the campaign through and send progressive emails that build from one to the next. Abandoned cart emails Sometimes, we add the desired products to our shopping cart — and leave them there. Maybe we second-guess our decisions, need more time to think it over, or simply get distracted by daily life and forget to proceed to checkout. In these situations, an automatically triggered email might do the trick. These types of emails create a sense of urgency through messages like in the example above, “We’ve noticed that you haven’t checked out yet. ” Add an image of the item or a description to further remind them what they might miss out on. To help drive sales and persuade someone to convert, add a compelling CTA. What’s nice about these emails is that they get opened by more than 40% of users, which leads to more conversions. Campaign goal: A cart abandonment email acts as a reminder and encourages users to return to your website and complete the purchase. Content type: Discounts Special offers Target audience: Users who want to buy from you. Campaign timing: It doesn’t rely on timing. Since they’re automated, you send these follow-up emails when triggered by the user’s action of not completing a purchase. Tip: Power up your marketing efforts with these examples. Product updates and announcement emails We all want to share good news with others. This strategy also applies to your company’s new product or service: you want to share it with all your subscribers. We bet they’re also interested in learning more about the platform they use or discovering exciting features. Whatever the news, whether it’s a product launch or a cool new update, you should let them know through an email. A good practice is to add as many details as possible so you anticipate and answer potential questions your clients might have. It’s also worth adding links to resources and videos that feature the product to teach customers how to use it. Campaign goal: The purpose of product updates is to engage clients and keep them in the loop about new functionalities. Content type: Brief description of the product Discounts and offers Video tutorials Target audience: Customers who use your products. Campaign timing: Most companies send weekly or monthly emails to inform customers about the latest features or upcoming updates. Also, avoid sending them too often, and keep them simple. Buyer’s Journey Stage: Post-purchase A client-brand relationship doesn’t end after you ship the product; it’s only the beginning. This is the stage when prospects have already invested time and money in your brand. It focuses on the actions a client takes after a purchase — and lasts until they make another. So, to meet future expectations and nurture your relationship, you need to gauge how a customer feels after buying the product. Re-engagement emails After making a purchase, your subscribers probably won’t interact with your brand as much as before. Don’t worry; it’s a normal part of the process. However, you shouldn’t let this situation fester. After a while, if a prospect stops interacting with your emails, you can send them a re-engagement email that aims to win them back and remind them of the good times. Tip: Get inspired with these B2B email marketing examples. Campaign goal: By sending out these emails, you reconnect with inactive subscribers who have stopped engaging with your regular emails. It means anything from not opening emails to rare website visits. Moreover, it helps you clean your email list. Even if it's disheartening to see someone go, these inactive subscribers can affect your reputation and email deliverability rates in the long run. Content type: Promotions Company announcements Newsletters Valuable content Product updates Target audience: People who purchased your products or haven’t engaged with your brand in a while. Campaign timing: The key is to avoid pestering your audience with emails. They stopped engaging for a reason; they might not be ready for a new purchase or they’ve moved on. Ready to Begin Your Next Email Marketing Campaign? These many different types of emails might confuse even the most seasoned marketer. But with the information in this article, you can create unique and effective emails — from seasonal campaigns to newsletter emails — that meet your needs and objectives. We can inspire you even further with these email marketing examples. Yet what you truly need is a partner who can make your marketing dreams come true. With the power of marketing automation, Moosend delivers a modern solution that helps you create beautiful emails and various types of email marketing campaigns that increase conversions and build connections. Try Moosend for free now! --- ### Targeted Email Marketing: Benefits, Examples & Best Practices > Learn the benefits, best practices, and step-by-step tips to create engaging targeted email marketing campaigns that drive results. - Published: 2023-11-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/targeted-email-marketing/ - Categories: Email Marketing - Levels: Beginner Today’s customers want to receive personalized emails since they’re looking for relevant information in exchange for their interest, meaning they won’t invest their time in a brand that sends the same generic and impersonal message every single day. Companies that do that risk a blow to their reputation and an increase in unsubscribe rates. Today, we’re here to help you avoid any alarming scenarios through the power of targeted email marketing. Read on to discover how to hit the bull’s eye when it comes to creating email campaigns that increase your conversion rates, and craft unique experiences for your clients. What Is Targeted Email Marketing? Targeted email marketing is a method for sending tailored email campaigns to subscribers based on specific metrics, such as interests, purchase history, behaviors, demographics, etc. The purpose of this type of email marketing strategy is to ensure your emails make a good first impression and stand out in subscriber inboxes. It goes hand in hand with email marketing segmentation, which aims to divide your email lists into different segments based on these characteristics. Targeted emails & segmentation By segmenting your subscribers, you can better understand who the people you want to reach are, so you can target them with relevant content and meet their needs. For example, you may have noticed that people between the ages of 20 and 30 respond best to videos, so you could send more emails to these people with links to videos on topics that interest them. In a nutshell, you target customers. But why should you do so? Why is segmenting your list and sending more personalized emails so important, and why you should always use it when creating targeted campaigns? Let’s explore the benefits of targeted emails in the next section to answer all these questions. Benefits of Targeted Email Marketing According to Gartner, email is the best-performing marketing channel, with 16% of marketers using it to engage consumers. And its use will continue to grow in the future. But when you send the same promotional email about your new product or offer to every person on your list, you might not get your desired responses and results. This practice is called email blasting, and while it's a simple way to maximize your reach, you might end up losing customers. However, when you invest in targeted email marketing campaigns, they'll yield the following benefits: How about we explore them in greater detail for a few moments? Increased conversion rates When you focus on sending your target audience relevant messages with personalized content, it should be no surprise that your customers engage more with them. The result? Higher conversion rates. According to Barilliance, the average email conversion rate in 2021 was 1. 33%, achieved through triggered email campaigns such as ca. rt abandonment. People will flock to your brand if they’re engaged, and more and more will perform the desired action when interacting with your email. This is advantageous when measuring the success of your email campaigns since it provides information you can later use to set expectations and improve your future efforts. Higher ROI The more targeted your campaigns are, the more return on investment (ROI) you’ll get. And we’re not just saying that, as the numbers speak for themselves. A study by IBM found that personalization increases the average revenue per user by 166%. When you understand customer preferences and know which product they’re interested in, you can target them with discounts and offers that appeal to them so you can deliver the right message at the right time. By sending them personalized emails that cater to their interests and needs, your potential customers will be more engaged. Naturally, taking into account the numbers mentioned above, as more engaged people convert, your revenue will increase. Improved customer engagement Whether you’re a small business or an e-commerce company, showing your customers that they’re more than just a number is necessary if you want to build a fruitful customer relationship. So, if you send relevant emails at specific times—when your audience is more likely to engage—you’ll successfully drive more conversions and have them perform the action you want them to take. Moreover, through personalized campaigns, you show new customers that you care about their needs and interests, which builds more trust in your brand. Enhanced relevancy Let’s say you’re an e-commerce business that sells shoes. One of your clients put a product in their shopping cart but forgot to complete their purchase. You want them to buy it, so you could send them an abandoned cart email, which reminds the customer that they still have a product in their cart—and prompts them to make the purchase. It’s one surefire way to ensure you send relevant emails that increase email open rates. So, sending content based on their interest and activity makes customers more likely to engage with your emails as they’re relevant to their goals and appeal to them. Increased retention When you successfully give your clients what they want, when they want it, they’ll come back for more. So, in the long run, targeted emails will enhance your email marketing efforts, as loyal customers will stay with your brand because they trust you. As a result, creating personalized emails results in repeat purchases and stellar recommendations. With the benefits of targeted email marketing fresh in your mind, let’s now look at how to create effective targeted campaigns step by step. How To Create A Targeted Email Campaign In this practical section of the article, we’ll discuss the essential steps you must take to create successful targeted email campaigns. Before we dive deep into them, here’s an overview of what you need to do: 1. Choose the right email marketing software Targeted marketing without email marketing software is like catching fish with your bare hands. But we get it—with the abundance of email marketing solutions available, it’s no wonder choosing one makes your head spin. To find the right one, first, consider your needs: do you really need all the features the software provides, or can you make do with only a few functions such as popups? After discovering what your business requires, you should look for email marketing services that have the following capabilities: Free plan or trial option Rich email template library Various personalization features List segmentation through email tagging or scoring A/B testing for email subject lines Subscription forms Integration with your website, customer relationship management (CRM) database, etc. Luckily, Moosend is an email marketing tool that ticks all the boxes! Try for free! 2. Collate all your customer data in one place Without data, you can’t create targeted campaigns properly. Therefore, you should collect customer information in one central database, without spreading it all over the company on many different devices. To design effective targeted email marketing campaigns, you need to have all customer data—from activity level to gender or birth date—in a single system. To ensure the data is accurate and current, here are some best practices for maintaining data hygiene: Regularly keep data clean by auditing it for consistency through user behavior metrics like click-through rates and periodic surveys. Delete any unnecessary or outdated data. Properly store data and establish a single source of truth. Automate processes such as archiving, workflows, or backups. Choose a user-friendly analytics tool. 3. Segment your audience To successfully create targeted email campaigns, you need to understand how your audience spends their time so you can target the right user with the right message. Customers have shared characteristics you can use to define and segment your email list in greater depth. Some of the various criteria for segmentation include: Demographics—You segment your audience based on gender, age, ethnicity, education level, etc. Behavior—Segmentation based on interests, social media usage, and how users interact with your brand. Purchase history—You divide customers into groups based on past buying behavior and collect transactional data, including what, when, and how much they bought. Geography—Mostly refers to users across different locations and time zones, so you can send emails when they’re most active. Lifecycle—Target your audience based on where they are in the sales funnel, such as new users or inactive clients. There are a hundred different ways to segment your audience. If you want, you can even divide your list by values and attitudes—the world’s your oyster! On the other hand, if you don’t know who your target audience is, it helps to build customer personas (or buyer personas), which are fictional representations of your worst or ideal client. Or, to get rid of all the hassle, you can streamline your email segmentation with Moosend. Moosend has advanced segmentation features that break your lists up into endless segments based on any criteria you want, so you can get up close and personal with your clients. 4. Create email content and visuals for each segment Your copy is not all that matters in an email. Visuals are equally important because they carry your brand’s message and help increase awareness. Plus, turning subscribers into buying customers is easier because you successfully engage them through the design elements. So, you need to add images that interest your target audience based on the criteria you set, or craft dynamic images that display correctly on various mobile devices. Let’s take a look at this example by Zero Acre: You can guess what audience this email caters to by looking at the design. This email targets younger and active people who want healthier lifestyles. To further engage the target audience, Zero Acre added trending salad recipes to compel them to make a purchase. Here are some tips for creating riveting visual content marketing that increases customer retention: Select on-brand images that tell your story. Use quality images, but invest more in custom photos that tell your brand’s story rather than relying on stock images. Don’t use too many images, as they’ll become a distraction rather than inviting users to perform an action. 5. Personalize the content When you see an email in your inbox starting with, “Hey, Jin! We’ve got a gift for you! ” you’re bound to open it as you’re curious to see what present you’ve received. This is how email personalization works. While you can customize other aspects of your email aside from the subject line, like design and copy, putting your recipient’s first name in the subject line is the oldest trick in the book. This is an easy way to engage them and shows you care enough about your subscribers to know their names. Moreover, it adds a personal touch to your emails, increasing conversion rates and nurturing brand loyalty. That’s why email personalization is so vital to your campaigns. Emails are more likely to grab the attention of your subscribers and stand out in their inbox. By personalizing every email, you also increase your email open rate as your subscribers will want to read your newsletters. Now let’s focus on subject lines and how to make them engaging: Keep them concise, between 6 and 10 words. Use simple and clear language. Create a sense of urgency. Avoid spam words. Another way to engage users is to send emails advertising products based on past behavior. For instance, if you’ve seen someone eyeing headphones, they might be interested in similar products. So, send them an email with your options! At the end of the day, what you need to do is match individual preferences with your content so you create the best customer lifecycle. 6. A/B test your emails Your emails are ready, but you’re unsure whether they’re good enough to send; so you need to test them first. And we don’t mean sending your copy to your marketing team and asking them what they think. They might like it, but your recipients won’t, and you’ll only hinder your marketing efforts. No, we’re talking about A/B testing—which compares two types of an email subject line, sender name, email content, design, and send time, and see which performs better. You select the winner based on which version yields higher open rates or better click-through rates. Later, you can send the winning option to the rest of your subscribers. For example, let’s say you want to test the email’s subject line as you have two good options but you don’t know which one will work best. Through A/B testing, you can see which version gets you more clicks, so you’ll know to use that one for future campaigns. While many businesses ignore A/B testing, it’s extremely valuable for those who invest in such a tool. You can be one of the companies that succeeds by choosing Moosend. Through Moosend’s A/B testing features, you can easily test two versions of a subject line or email copy and get the desired results. To see more tools—and how Moosend performs—take a look at this article. 7. Set up email automation Do you know what email automation feels like? It’s like learning to ride a bike, and when, for the first time, you let go of the handlebar and yell at the top of your lungs, “Look Mom, no hands! ” Email automation is just like that, allowing you to take a step back and enjoy watching your conversions and profits increase. Instead of manually crafting every single email campaign—which is simply not sustainable if you want to keep up—use a robust tool to create an optimized experience for your customers. Plus, it helps you deliver personalized campaigns that convert your audience into loyal customers. But what exactly is email automation? It’s the process of using automated email messages that you send to your subscribers when they perform an action, mostly based on specific triggers or an elapsed amount of time. For instance, it’s beneficial in cart abandonment campaigns. When a user hasn’t completed the purchase, the tool will automatically send an email encouraging them to buy their forgotten product. Author’s Tip: For more examples, try this article. When it comes to selecting your email automation tool, you need to keep in mind four things: Usability—it needs to be user-friendly with a minimal learning curve. Automation features—self-explanatory. The tool needs to come with email newsletter templates, ready-made automation tools, or audience segmentation features. Pricing—you don’t want the tool to make a dent in your budget, so choose an affordable solution with the features you truly need. Integrations—the tool needs to have the ability to integrate with your favorite apps. And guess who does it all? Yep, it’s Moosend! Sign up for a free Moosend account today to see its performance—and how it’ll revolutionize your email marketing campaigns. 8. Track and analyze campaign performance You’ve sent all your emails to all the people on your list. Now, you can lean back and enjoy the fruits of your labor. Except, that’s not true. Your job doesn’t end here, as you still need to monitor and track the effectiveness of your campaigns. The last step in any targeted email campaign is to measure whether your emails work as intended. By doing so, you can see how your campaign performs and identify areas for improvement. Some metrics you need to keep track of are as follows: Click-through rate—Measures the number of people who clicked on a link in the email so you can see how many are engaging with your content. Conversion rate—Focuses on people who clicked on a link and then performed the desired action, such as subscribing to the newsletter. Bounce rate—The number of emails that fail to reach the recipient’s inbox. Return on investment (ROI)—As the name suggests, it tracks the total revenue generated and divided by total spending. Open rate—This metric shows how many recipients opened a given email. Unsubscribe rate—Through this metric, you can see how many email recipients unsubscribed from your list after opening an email. A good email service provider—like Moosend—has robust reporting and analytics capabilities that you can use to evaluate the effectiveness of your targeted email marketing campaigns. You also gain a bird’s eye view of your campaigns so you can make more accurate business decisions. Ready to Create a New Targeted Email Marketing Campaign? Personalization is the bread and butter of your targeted email campaigns. Without it, you’re left with a dry piece of bread that no one wants to eat. But you don’t have to do this on your own. Moosend is here for you—and is ready to offer the expertise and tools you need to craft the email campaigns of your dreams. Plus, it has advanced email segmentation features that save you time and effort. No need to be shy; register for free now to benefit from Moosend’s features. --- ### 11 New Year Email Examples & Ideas For 2024 > Let's see some of the best New year email examples, and why they work to get you inspired for the upcoming holidays. - Published: 2023-11-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/new-year-email-newsletter-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Feeling stuck on ideas for your holiday campaigns? Let’s get inspired! Today, we’re diving into some standout New Year email examples from top brands like Converse, The Body Shop, and Caudalie. Whether you’re sharing warm wishes or promoting a sale, these New Year email examples will give you all the inspo you need to craft a memorable year-end campaign. How to Make the Perfect New Year Email Campaign Crafting the perfect New Year’s Day email message is simple. All you need to do is follow some of the email marketing best practices like the ones below: New Year email subject line: To boost open rates, use a subject line that sparks curiosity and evokes holiday emotions. Try phrases like “Kickstart 202X with Special Offers! ” Sense of urgency: Add a countdown timer or limited-time offer to create urgency. FOMO is powerful—use it to make your call to action irresistible. Valuable copy: Test different subject lines, CTA buttons, and images to find the combination that resonates best with your audience. Personalization: Use dynamic fields to address subscribers by name or reference their previous interactions for a more tailored experience. Clear CTAs: Use a strong, visible CTA that tells readers exactly what to do next, like “Shop Now” or “Get Started. ” A/B Testing: Ensure your email is responsive and easy to read on all mobile devices. Responsiveness: Crafting responsive emails is essential for your mobile device users. Tip: Use data from last year’s Black Friday, Christmas, and New Year campaigns to identify what resonated most with your audience. Analyze open rates, click-throughs, and top-selling products to create a New Year email that’s tailored to your subscribers' interests, boosting engagement and conversions. Following these simple steps and the rest of our guide's best practices will help you create effective campaigns that boost customer loyalty and retention. Best New Year Email Examples to Get Inspired Now, let's look at some great email marketing campaigns for the upcoming year. 1. Burt's Bees Subject line: Wishing you a Hive-tastic New Year! What works: First of all, the subject line, “Wishing you a Hive-tastic New Year! ” perfectly complements Burt’s Bees’ playful, bee-themed branding. The design’s bright yellow background and warm imagery instantly grab attention and create a festive vibe. The "Highlights" section effectively showcases key achievements, reinforcing brand values like sustainability and community impact. Each highlight is visually distinct, making the email easy to skim while maintaining engagement. Lastly, the footer’s icons for eco-conscious initiatives and social links further encourage interaction, aligning with the brand’s mission to connect with environmentally mindful consumers. 2. Caudalie Subject line: New Year’s Wishes From Our Founder What works: Caudalie uses the above New Year campaign to increase engagement and loyalty between the brand and the subscribers. The email subject line and copy align to give the recipient warm wishes, coming directly from the founder. That’s a great way to show them how much you care about your customers and your gratitude for their support. Caudalie links their YouTube video on the call-to-action above the fold to make the New Year message more interesting. While this email marketing campaign is structured around wishes, the brand grabs this great opportunity to add another content block to promote holiday sales and boost seasonal revenue. Need a fast and reliable drag-and-drop email editor to design your newsletter? You can try Moosend’s features to power up your holiday email marketing strategy on the spot. Start for free 3. Converse Subject line: Thanks for a great year! What works: Converse takes a slightly different approach to the Happy New Year wishes campaign that Caudalie delivered to its target audience. Here, the shoe brand uses a high-quality visual featuring happy people wearing their products to inspire friendliness. The copy is also very short and on point, wishing its email list for the New Year. While this isn’t a promotional email to boost sales, Converse uses this email message to build and strengthen customer relationships. Of course, the eCommerce business adds a few elements to get shoppers to interact with the brand, such as a free shipping disclaimer in the header and social media buttons to cross-promote between email and social media marketing. 4. Nutriseed Subject line: New Year Sale Starts Now What works: This promotional email campaign by Nutriseed is great for boosting your revenue at the perfect time for the holiday season. The brand uses the festive theme to create a sales campaign to entice customers. Even the discount coupon is named “New You” to match the “New Year, New Me” resolution. On top of that, the eCommerce business places its offer and CTA button at the heart of the email design to increase its click-through rate and conversions, taking advantage of white space to boost visibility. If you plan to create a promotional email like this, you can explain why your customers should choose you, as Nutriseed did. Lastly, you can use your email footer to give your loyal customers more information about discount codes, shipping, and returns for a better customer experience. 5. Warby Parker Subject line: Let’s be realistic this year What works: Warby Parker uses the good old New Year's resolutions to craft a fun and engaging email for its email list. Not only does the brand list some entertaining goals, but it also includes its CTA button. As you can see, it prompts customers to book an eye exam as part of their best New Year’s resolutions. This is a clever and creative way to increase click-through rates and conversions effortlessly. Furthermore, the subject line of this email newsletter example is straightforward, giving its audience some great advice and realistic resolutions for a fresh start (and better open rates). You can quickly create your New Year greetings email marketing campaign using a Happy New Year email template to save time and effort. 6. Julie Blanner Subject line: Festive Fun + Amazon Favorites What works: Julie Blanner’s blogger New Year email example is great for engaging your audience and boosting your conversion rate if you promote products on the side. The blogger has used white space to make the holiday email message stand out more. The copy also stresses her gratitude for the past year and wishes her readers a Happy New Year. Moreover, Julie Blanner grabs the opportunity to add her favorite posts to help her audience during the holiday season. This is a very simple way to engage your readers with email marketing. Moreover, you can add emojis to your subject line to boost the visibility of your email campaign effortlessly and insert gifs and other elements to make it even more special. 7. The Body Shop Subject line: The Body Shop’s Year in Review What works: Year-in-reviews and recaps are among the most popular campaigns during New Year’s Eve and New Year. The Body Shop takes advantage of this trend to show its customers its year in review, highlighting the new products, actions, and initiatives it took in the past year. This is an excellent way to show your target audience what you achieved and how they contributed to this success. Moreover, after your review or milestone celebration, you can include an irresistible value proposition like The Body Shop did to promote its end-of-the-year sales. The brightly colored CTA is perfect for attracting attention, while the free shipping disclaimer will minimize cart abandonment and encourage customers to shop. The Body Shop uses Moosend’s email builder to craft and send its New Year email marketing campaigns. You can mimic this New Year email example by signing up for an account. Do it like The Body Shop 8. Headspace Subject line: Your guide to a happier new year What works: Headspace is a wellness app that stands out in its industry. As the next year drew closer, they found the perfect opportunity to give a last-chance offer to their subscribers. To boost conversions, they placed call-to-action buttons throughout the email. Moreover, the brand provided a step-by-step guide on how to use this deal to achieve their New Year's resolutions and live a more mindful year. They’ve also added a list of resources to help subscribers manage their stress throughout the year. You can also list some of your top articles to nurture your audience successfully. 9. Home Chef Subject line: New year, new deal What works: Here’s another amazing New Year email example by Home Chef that uses eye-catching visuals to catch the subscribers’ attention and lead them to the CTA. The color combination is balanced, promoting the visibility and readability of the CTA button. Moreover, the email copy is simple and effective, highlighting the value that the potential customer will gain. You can also use the email footer to promote your app and social media profiles for better conversions. Here, Home Chef adds both to ensure that its traffic will be directed to other marketing channels for greater engagement. 10. The New York Times Subject line: Special Email Offer: Get 8 Weeks Free, Then 50% Off for 1 Year What works: This simple yet effective holiday email campaign by the New York Times offers subscribers a special deal to kick off the new year. This short email includes a unique call to action (duplicate) to encourage recipients to click. Even though the subject line, in this case, is descriptive and reflective of the email content, it may not work out for many ISPs as it contains many characters. You can use a free subject line tester like Refine to help you create a more effective one. 11. Bruno Magli Subject line: Final Hours Post holiday Sale 25% off What works: Bruno Magli’s post-holiday sale email uses a sophisticated black-and-white aesthetic that captures attention. The bold “Final hours! ” adds urgency, while the large “25% OFF” message is clear and enticing. The “SHOP NOW” CTA stands out, encouraging immediate clicks and the free shipping offer on orders over $99 provides an extra nudge. Quick links to key categories like “New Arrivals” streamline browsing, making it easy for subscribers to find what they want. New Year Email Marketing Resources Discover more subject lines and templates in our dedicated posts below. New Year Email Templates New Year Email Subject Lines New Year Email Examples to Inspire You Now that you have seen some of the best New Year email marketing campaigns, it’s time to start thinking about yours. Plan your messages and then use your email marketing platform to schedule them. Moosend lets you use tools to schedule your campaigns for specific times and dates. You can also use the segmentation and automation options to group your audience and deliver better content to them. Just sign up for a Moosend account and watch the holiday magic happen. Time for new beginnings. One email at a time! --- ### 9 Best Email Marketing Software For Hotels [2025] > Finding the best email marketing software for hotels is not an easy task. We've gathered the top tools based on functionality and ease of use. - Published: 2023-11-06 - Modified: 2025-04-25 - URL: https://moosend.com/blog/best-email-marketing-software-for-hotels/ - Categories: Email Marketing, Software - Levels: Beginner Now more than ever clients expect a seamless guest experience as well as a personalized approach, so seeking the best email marketing software for hotels is vital for business success! Hotel email marketing involves promoting special offers, upselling room upgrades and additional services, automating communication with guests, and gathering feedback to improve operations or use as social proof to attract more people. With the right software, hospitality professionals, resort managers and hoteliers can personalize email design, encourage direct bookings, segment hotel guests, and ultimately bring in more revenue. Disclaimer: The information is accurate as of November 2023. Best Email Marketing Services For The Hospitality Industry: Features & Pricing Here we’ll take a quick look at the top email marketing platforms for the hotel industry and compare them in terms of their pricing, user rating, and most notable features. Free Plan/Trial Pricing Best Feature Ratings Moosend Yes (30-day free trial) $9/month Easy-to-implement automation Mailchimp Yes (limited) $20/month Advanced A/B testing options MailerLite Yes $10/month Blog creation capability Constant Contact 60-day trial $12/month Event management functionality Mailmodo 21-day trial $49/month Variety of interactive email widgets Revinate Demo only Upon request Advanced guest feedback & reputation management system HubSpot Yes $20/month Automated post-stay feedback forms and surveys ActiveCampaign 14-day trial $49/month Pipeline management system GetResponse 30-day trial $19/month Landing page A/B testing Top Hotel Email Marketing Software By Use Case Moosend - Best overall affordable marketing solution for hotels Mailchimp - Best for small hotels MailerLite - Best for beginner-friendly hotel email marketing Constant Contact - Best for event management Mailmodo - Best for interactive email marketing Revinate - Best hospitality-specific email marketing and CRM solution HubSpot - Best all-in-one marketing platform ActiveCampaign - Best for sophisticated automation GetResponse - Best for easy landing page creation Let’s see them in more detail! 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Easy-to-implement automation Moosend is among the best tools you can select for your hotel and hospitality business due to its rich functionality with advanced features and its scalable pricing model. The drag-and-drop email builder has a minimal learning curve and it makes newsletter creation effortless even without coding knowledge. What’s more, the recent redesign of the editor makes the UI extremely modern and straightforward. The template library includes hospitality-specific templates so you can save crucial time and effort. With Moosend, you can also set up automated emails to put your lead nurturing and guest engagement efforts on autopilot. With the visual automation builder, you can craft simple or sophisticated customer journeys to suit your business needs; from welcome emails for new bookings, to post-stay feedback forms, and even loyalty rewards to your returning guests – all automatically. Personalization is key in the hospitality sector, so our advanced segmentation tools help you create highly targeted email campaigns. Address your guests by their names, send tailored recommendations, and make them feel valued. The tagging system even allows you to group guests and target them better in the future. All these wouldn’t be as exciting without powerful analytics. Moosend tracks in real-time the open rates, click-through rates, and customer engagement of your campaigns. The intuitive dashboard enables you to easily grab those insights and use them to optimize your email marketing strategy. Finally, Moosend integrates seamlessly with popular hotel management software, ensuring you have all your favorite tools at your disposal and your data is synced. And if you ever come across problems, big or small, Moosend’s customer support team will be there 24/5 to provide guidance and support every step of the way. Best Features User-friendly drag-and-drop email editor with advanced features Pre-made automation templates List management tools Personalization options (special offers, recommendations, upselling) Transactional emails Customizable signup forms and landing pages 24/5 customer support Pricing Moosend’s paid plans start at $9/month giving you unlimited email campaigns, marketing automation, forms, landing pages, and A/B testing tools. Alternatively, you can create a Moosend account to try the platform’s full functionality and see how it can help your hospitality business get to the next level! Try Moosend 2. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Advanced A/B testing options Mailchimp is a leading email marketing tool able to skyrocket your hotel’s outreach strategies and elevate guest engagement to new heights. The drag-and-drop email builder with 100+ professionally designed templates enables you to craft personalized and visually appealing emails tailored to your hotel’s brand. With the help of the AI assistant, you can create emails faster than ever and respond to your guests with highly effective messages. Regarding automated email campaigns, Mailchimp’s powerful tools let you welcome new guests with personalized emails, send post-stay follow-ups, and offer loyalty rewards. Your guests receive timely, relevant messages, increasing their satisfaction and loyalty. To send effective hotel email marketing campaigns, Mailchimp allows you to segment your subscribers based on various criteria, from booking preferences to demographics. This allows you to target specific groups with offers, ensuring your messages resonate with them and drive more or recurring bookings. Mailchimp complies with international email marketing regulations, thus your reputation remains healthy and your messages land in subscribers’ inboxes (and not the spam folder). Finally, Mailchimp’s platform integrates perfectly with booking platforms and hotel management systems so you don’t need to perform manual data entry. Best Features Variety of pre-made email newsletter templates AI marketing tools Social media marketing High compliance and deliverability 300+ integrations with popular services Pricing Mailchimp’s paid plans start at $20/month, providing 6,000 monthly email sends to 500 contacts, signup forms and landing pages, A/B testing, and more. There is also a limited free plan to test the platform, including 500 contacts and 1,000 monthly email sends. Read the Mailchimp Review 3. MailerLite Pricing: Paid plans start at $10/month, free plan Best Feature: Blog creation capability MailerLite is a beginner-friendly email marketing platform with a range of useful tools for the hospitality business. It offers a drag-and-drop email editor that lets you create engaging and responsive campaigns. You also get an AI email generator and a template library with beautiful designs that you can customize. With MailerLite, it’s easy to build marketing workflows through the intuitive automation builder. One of the standout features is the multi-trigger email automation, enabling multiple entry points for one workflow. Moreover, you get powerful A/B testing letting you optimize subject lines, content and send times. You can test up to 3 workflow variations without test limits For effective email marketing, MailerLite gives you signup forms and landing pages to not only increase leads but also convert visitors to paying guests. With the tool, you’re also able to set up a blog. This could be a game-changer since you can populate it with travel advice, places to visit, and more, thus increasing engagement and familiarity with your brand. Last but not least, you can connect MailerLite with other web apps, so that they work together to share information, automate workflows, and enhance your customer experience. Best Features Intuitive drag-and-drop editor Multi-trigger marketing automation Powerful A/B testing Website builder Unsubscribe page builder 24/7 support Pricing MailerLite’s pricing starts at $10/month, providing you with generous functionality like unlimited email, auto campaign resending, and a website builder. Alternatively, you can try the tool via their free plan, which allows up to 1,000 subscribers and 12,000 monthly emails. Read the full MailerLite Review 4. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best feature: Event management functionality Constant Contact is another user-friendly email marketing platform ideal for small hotels and other hospitality businesses. It has a clean, straightforward interface and a drag-and-drop editor with various features and design options for creating effective digital marketing campaigns. What makes Constant Contact shine compared to the opposition is its event marketing features. You can easily create event invitations, send reminders, and track RSVPs, ensuring your events are well-attended. Promoting your hotel events has never been easier! When it comes to automation, Constant Contact equips you with templates that include both email and SMS variations. Unfortunately, custom automation paths are only available on the highest-tier plan. To expand your reach and engage with potential guests where they are most active, Constant Contact has social media integrations to share your email content on social platforms. All these are coupled with robust real-time tracking. All important email marketing metrics are shown in a nice dashboard, allowing you to gain insights and optimize your strategy accordingly. Best Features Drag-and-drop email functionality Simple autoresponders Social media marketing Native CRM integration Revenue reporting Google Ads Manager Pricing Constant Contact’s paid plans start at $12/month with the “Lite” plan offering a marketing CRM, event management, and social marketing among others. While there is no free plan, Constant Contact has a 60-day free trial for hospitality professionals to try the platform and see if it ticks all the boxes. Read the Constant Contact Review 5. Mailmodo Pricing: Paid plans start at $49/month, 21-day free trial Best feature: Variety of interactive email widgets Mailmodo is a feature-rich email marketing tool that specializes in delivering interactive email experiences. One of the platform’s standout features is the intuitive template builder, with more than 200 customizable pre-made templates. The editor makes campaign creation easy, without any coding knowledge. Furthermore, you can make your email more engaging using AMP email widgets (quizzes, carousels, ratings), thus driving more conversions. Also, with dynamic segmentation, you can send targeted email campaigns based on user attributes and behaviors. To get your hotel email marketing to the next level, Mailmodo lets you give a virtual hotel tour inside emails. You can portray the whole hotel experience from arrival to departure carousels and present hotel room options in one place. Feedback collection is another key aspect. With Mailmodo, you can embed live ratings, reviews, and interactive forms directly in emails, making it convenient for past guests to provide feedback. The platform supports real-time response tracking and easy export options for data analysis. Finally, it’s easy to integrate with your hotel software stack to share data across platforms and streamline your operations. For similar options to Mailmodo, take a look at these Mailmodo alternatives. Best Features Intuitive email template builder Automated drip email sequences AI-powered content creation Spin the wheel and carousel widgets to boost engagement Interactive forms Pricing Mailmodo’s paid plans start at $49/month (billed monthly) for 2,500 contacts and 20,000 email sending credits. While Mailmodo isn’t a free email marketing service, there is a 21-day free trial that allows you to try the platform and all of its features. Check out Mailmodo 6. Revinate Pricing: Provided upon request Best feature: Advanced guest feedback & reputation management system Revinate is a dedicated solution for hospitality businesses that aims to deliver delightful guest experiences and help hotels drive more revenue. The CRM and email marketing solution lets you send relevant and personalized email marketing campaigns that capture the attention of your hotel guests. You can also promote your hotel’s loyalty program and increase recurring customers. With the platform’s email automation, you can automate the guest journey with drip campaigns, from research and booking to check-in and after check-out. What’s more, the software allows you to segment your guest database with automated tools and personalize campaigns for better results. With Revinate’s platform, users can deliver targeted upsell offers for rooms and amenities, nurture reservation inquiries, inspire previous guests to return, and convert guests who didn’t complete their bookings. Furthermore, optimizing your results is easy through A/B testing of subject lines, CTAs, and offers. Last but not least, Revinate equips you with rich guest profiles. This allows you to have all guest data in one place, including loyalty data, lifetime stays, nights, and spend. Best Features Drag-and-drop editor PMS segmentation Email rendering by Litmus Hospitality CRM 24/7 technical support Integration with property management systems (Amadeus, Abode Booking, Opera) Pricing Revinate’s pricing isn’t available on its website and it is provided upon request (you also get a live demo). The cost is customized based on the hotel's individual needs as well as factors such as its size, location, and requirements. Explore Revinate 7. HubSpot Pricing: Paid plans start at $20/month, free tools Best Feature: Automated post-stay feedback forms and surveys HubSpot offers a holistic platform to integrate your entire marketing strategy. It is an ideal choice for hoteliers seeking a streamlined approach to their digital marketing strategy. The drag-and-drop builder has a minimal learning curve while it has everything you need to craft compelling campaigns. Creating and customizing your forms to attract new leads is easy. The same applies to the landing page editor. As for automation, HubSpot can handle booking confirmation emails, reminders for upcoming stays, pre-arrival emails, and all other types of emails. With HubSpot, you can also gather valuable insights into guest experiences through feedback loops. This will help you address issues promptly and maintain high satisfaction levels. Finally, you can optimize your emails and achieve the best possible results with A/B testing. HubSpot’s platform makes the whole process effortless, allowing you to test your offers, email copy, subject lines and call-to-action. Best Features Comprehensive marketing suite Customizable forms and landing pages SEO tools Robust integration capabilities Vast knowledge base and guides GDPR compliance Pricing HubSpot’s paid plans start at $20/month offering a suite of starter tools for email marketing, automation, forms, landing pages, and 1:1 live chat. You can also opt for the free suite of tools, which is an excellent way to start generating and emailing new leads. Check out HubSpot 8. ActiveCampaign Pricing: Paid plans start at $49/month, 14-day free trial Best Feature: Pipeline management system ActiveCampaign is a great marketing automation tool for travel and hospitality businesses since it allows you to stay connected to your guests, drive reservations, and streamline your back-end processes. The platform has a drag-and-drop email builder and a wide array of email templates to build your campaigns. What’s more, ActiveCamapign lets you automate pre and post-visit communication. By utilizing tags to segment your guests effectively, hotels can target specific groups with personalized communication, enhancing the overall guest experience and promoting loyalty through exclusive member benefits, special events, and promotions related to the rewards program membership. Additionally, ActiveCampaign lets you target guests with Facebook Ads, using your ActiveCampaign segments. Finally, the platform provides advanced reporting to measure the growth of your lists and business. Best Features Drag-and-drop editor with ample functionality Advanced marketing automation Contact scoring Facebook Custom Audiences Integration with 870+ services Pricing ActiveCampaign’s paid pricing starts at $49/month which is relatively high compared to other services. Despite this, you get great features to grow your business and increase your revenue. Albeit there is no free plan, ActiveCampaign offers a 14-day trial to test it out. Go to ActiveCampaign 9. GetResponse Pricing: Paid plans start at $19/month, 30-day trial Best feature: Landing page A/B testing GetResponse is the last email marketing solution for hotels in this list. Despite its position at the bottom of the list, this tool offers a complete suite of marketing tools suitable for hotels. Starting with the editor, it has drag-and-drop functionality and a range of advanced features that enable even complete beginners to create visually pleasing newsletters. Getting new customers will be easy since the platform equips you with signup forms and landing pages. They can also be A/B tested (up to 10 design variants) to get the best results possible. The email service provider has an AI email generator that eliminates manual work while you also get autoresponders to take your email marketing efforts to the next level. Other useful features include the SMS marketing option and web push notifications. For last, we kept the software’s conversion funnels. You can from over 30 professionally-designed and conversion-optimized scenarios to build your lists, showcase your hotel offers and so much more. Best Features Drag-and-drop builder with AI generator Autorsponders Signup forms and landing pages Webinars SMS marketing & web push notifications Pricing Paid plans of the platform start at $19/month letting you send unlimited campaigns, create popups, forms, and landing pages as well as build a website. There is also a 14-day free trial availbale that you can leverage to try the tool’s functionality and see whether it could be valuable for your business. Visit GetResponse Choosing The Best Software For The Hospitality Industry In the journey to select the ideal email marketing software for your hospitality business you need to look at each tool’s core functionality and additional features that could make running your hotel’s marketing more efficient. At the same time, the platform you select must be easy to use (with a minimal learning curve) and have a clean interface that all staff members can understand without technical knowledge. If you want to give Moosend a try, feel free to create an account and send a few newsletters to your email list. --- ### 7 Free Email Domain Providers For 2025 [Guide] > Discover the top free email domain providers out there. Stay up-to-date and choose the best solution for your business or personal branding. - Published: 2023-11-03 - Modified: 2025-05-07 - URL: https://moosend.com/blog/free-email-domain-providers/ - Categories: Email Marketing, Software - Levels: Intermediate A custom email address (yourname@business. com) isn’t just about looking professional—it’s a simple yet powerful way to build trust and credibility for your brand. A professional email address instantly shows you mean business and helps you stand out from generic email domains. The best part? You don’t need a big budget to make this happen. Several providers offer free email domain options to help you get started without any extra cost. In this guide, we’ll walk you through the best free email domain providers and how to choose the right one for your business needs. What Should You Look for in a Free Email Domain Provider? Choosing the right free email domain provider is crucial for maintaining a professional image while keeping costs low. Here's what to look for: Custom domain integration: A good provider should allow you to use your own domain name (e. g. , yourname@business. com). Look for options that offer seamless setup and don’t require extensive technical expertise. Storage and limits: Even free plans should provide enough storage for your business needs. Check for limits on the number of emails you can send or receive daily to ensure it suits your workflow. Ease of use: Providers should offer intuitive interfaces and clear instructions for setting up your custom email. Security features: Look for free email providers that offer basic security measures, like spam filtering, encryption, and two-factor authentication. Reliability: Downtime can hurt your credibility, so choose a provider with a good reputation. Upgrade options: While starting free is great, it’s helpful to have upgrade options as your business grows. Additional tools and integrations: Some free email domain providers offer extras such as calendars, task management, or easy integration with your website. Best Free Email domain Providers Now that you know what to look for in a free email domain provider, it’s time to explore your options. Here are some of the best providers that offer professional email addresses without breaking the bank. 1. Zoho Mail Best for: Businesses of all sizes ZohoMail is an email provider that can create your own matching custom email domains and addresses in their free plan. To get started, the first step is to create an account. Then, there are two options available. If you already have a domain name for your site, you can use Zoho to set up a matching email address for free. What’s great about ZohoMail is that you can be completely free with their Forever Free Plan if you own a domain (since you don’t have to pay for one). This plan allows access for up to five users, 5GB of data per user, and a 25MB attachment limit for a single domain. On the other hand, if you don’t have a domain, you can purchase one from Zoho for $10 per year or from another domain registrar. When you have it, you can add users and create custom business email addresses or domain aliases for each. Next, all left to do is configure your email delivery and DNS MX records to start receiving emails. Overall, ZohoMail is an excellent option for your organization because it hosts all your emails in an ad-free and secure service. Pros Ad-free mailbox Free mobile app Free access to five users and a 5GB limit Cons Not ideal for personal use Other features like aliases or offline access require a subscription Is it 100% free? ZohoMail has a Forever Free Plan that allows you to create matching email addresses if you already have a domain. If you don’t, you can purchase one from Zoho. The free plan is better for small businesses. You might need to switch to a paid subscription plan if your team is bigger. 2. Mail. com Best for: Freelancers, brick-and-mortar retailers, or startups Mail. com is a simple email client suitable for those who need a professional email address without email hosting or a custom domain. One thing of note is that while it lets you set up a free email account, it only offers pre-established generic business names, like user@yourdomain. com. So, it's not the best solution if you’re a professional business and want to create your own domain. But, after you select your domain from more than 200 free names and input your information (and check if it’s available), you’re ready. Moreover, Mail. com offers users a full-service email experience, from providing document templates to a free mobile app available for Android and iOS. They also have robust antivirus protection for your webmail, an embedded spam filter, and two-factor authentication, which adds a layer of protection to your inbox. Pros Over 200 domain names Free mobile app Free email address Cons Lacks the ability to create custom domain names The free option has ads Is it 100% free? Yes, Mail. com is a 100% free domain name provider that you can use without requiring web hosting or domain registration. However, you can’t create custom domain names. You can always opt for a premium plan if you want extra features, such as email forwarding. 3. Hostinger Best for: Beginners and startups Hostinger is a web hosting provider that’s affordable and beginner-friendly. This solution uses its AI-powered no-code website builder (or WordPress) to craft multiple sites for your brand. It also offers free website hosting. However, you have to choose one of their subscription packages to receive a free domain. The cheapest plan starts at $2. 99/month with 100 GB SSD storage, unlimited free SSL and bandwidth, and free email. If you have a domain name and opt for cheaper plans, remember you can only create one email per account. You can’t craft multiple email addresses for a single domain unless you upgrade. Plus, you’ll get popular domain names like . com, . net, or . org. You can also rest assured that Hostinger will keep your personal data safe. Their privacy protection hides your domain registration from the public for extra security. Pros: Unlimited bandwidth Cheap pricing plans Free domain registration with plans Cons: One email per website domain No mobile app Is it 100% free? Hostinger is not entirely free. You need to pay at least $2. 99 for their cheapest plans to register your domain for free. 4. DreamHost Best for: Small or large businesses and individuals DreamHost is a web hosting service that uses WordPress to build websites and offers free . com domains. Needless to say, you have to pay a subscription fee to benefit from a free email hosting service and domain name registration. But what’s great about DreamHost is that almost all their plans, with a few exceptions, include these two capabilities for free. Moreover, their subscriptions incorporate many functionalities and features, such as creating custom domains, receiving unlimited email, or benefiting from 30GB SSD storage space. DreamHost offers free private registration, meaning you can control how much personal information you share online. The best part is that the WHOIS Domain Privacy comes at no cost and will automatically renew. You can also create dedicated email accounts for each department, such as human resources, marketing, etc. Pros Free email hosting included in plans Free WHOIS privacy protection 97-day money-back guarantee Cons You can only build WordPress sites Not intuitive for beginners Is it 100% free? This method isn’t completely free, as you need to pay for a web hosting plan to get free email hosting and domain registration. 5. InMotion Hosting Best for: Personal use and big businesses InMotion is a web hosting service with unlimited websites, email addresses, and bandwidth that offers a free custom domain for the first year. Except for one, the plans include a free domain and SSL and unlimited email addresses for one, two, or three years at no additional cost. If you already have a domain but want to use InMotion's web hosting features, you can easily transfer it to InMotion. Let’s go through the process step-by-step. First, you need an active account to migrate your domain, so the first step is to select and purchase the hosting plan that fits your needs. Next, after you log in to your account, you can find a guide in your Account Management Panel that will walk you through what you need to do to transfer your domain without hassle. The last step consists of waiting for the domain transfer to complete. Don’t worry—you’ll receive a notification when your transfer is complete, and you can check the status of your transfer in your Account Management Panel at any time. Pros Unlimited addresses Free domain in plans Good customer support Cons Not the cheapest option No free backups Is it 100% free? Like other solutions on this list, InMotion is not 100% free. It requires a web hosting subscription to receive a free domain. 6. HostGator. com Best for: Small businesses HostGator provides unlimited aliases and email addresses through their web hosting services — for a price. Starting at $3. 75 per month, you can get a free domain for a year. For other features, such as more email storage, you need to opt in for pricier plans. HostGator also offers seamless integration with Google Workspace that you can use for your other email providers, such as your Gmail account, Microsoft 365, or Apple Mail. They also have a no-code site builder, weekly backups, and spam protection via SpamAssassin. However, they lack a mobile application, which might be a deal breaker for some businesses. You can still try their services and see whether they fit with your objectives, as HostGator has a 45-day money-back guarantee if you’re unsatisfied with their product. Pros Unlimited email addresses and aliases Great storage options Free domain in hosting plan Cons No mobile app Might get expensive after the first year Is it 100% free? You need to pay for a hosting plan to get a free domain. 7. IONOS Best for: Startups and small businesses IONOS is a budget-friendly way to build professional emails with various email and productivity plans. All their webmail plans are affordable, the highest being $16/month and the cheapest starting at $9/month (after the introductory offer). IONOS has a 30-day return policy, meaning you can cancel your subscription anytime. Each plan includes a free domain name (you can choose from many domain extensions), ad-free email, and effective spam filters that keep your inbox safe from scams. All plans include a one-year domain, a free Wildcard SSL certificate, and free professional email. The email account has 2GB of email storage and a spam filter that prevents your emails from ending up in the wrong folder. If you like, you can also use your own email client — and synchronize it on all devices — or use IONOS’ webmail. Pros: Free domain name Ad-free email Low-cost intro rates Cons: Costly for Windows users Unintuitive control panel Is it 100% free? No, IONOS includes domains in their web hosting plans for one year—or you can buy one from them. Start Your Email Campaigns Right As you may have noticed, you only need this guide to understand what you should look for in a free email domain provider. While not all options are entirely free, they’re still good solutions for your business needs, as it’s as easy as pie to get custom domain email addresses and start sending your campaigns. And speaking of that, meet Moosend. With its modern tools, our email marketing tool will let you create efficient and personalized campaigns, ensuring your messages resonate with recipients and encourage engagement. Whether you're just starting out or looking to level up your email strategy, Moosend offers an easy-to-use platform to help you manage your campaigns effectively. Try it for free and see how it can support your email marketing efforts. Frequently Asked Questions (FAQs) If you have any questions, take a look at our FAQ section to find your answers. 1. What is a free email domain? An email domain is the piece of your email address after the @ mark. Its purpose is to show who uses the email address. Typically, @yahoo. com or @gmail. com domains refer to personal email addresses, while companies use their name so users can quickly identify their brand. An email domain can have unlimited mail addresses associated with it. 2. Is the Google email domain free? Yes, you can set up a free domain and email address if you sign up for Google Workspace for $6 monthly. Aside from this, you also gain access to Docs, Drive, Sheets, etc. 3. Does GoDaddy have free email addresses? Yes, GoDaddy has free domain email addresses if you sign up for one of their hosting packages. However, few users are big fans of GoDaddy due to upsells or hidden costs, technical issues with the web hosting provider, and ethical reasons. --- ### 13 Free New Year Email Templates For 2024 > Save valuable time and effort by customizing one of these free New Year email templates or create your custom ones from scratch with Moosend. - Published: 2023-11-03 - Modified: 2025-01-07 - URL: https://moosend.com/blog/new-year-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Looking to make your end-of-year email marketing efforts easier? With a few well-designed New Year email templates, you can create memorable campaigns that build customer loyalty and boost sales without the usual hassle. Today, we’ll explore some top pre-made designs for promotions and heartfelt wishes to help you out. Plus, we'll show you how to use Moosend to create custom templates you can save for future campaigns. Craft New Year Email Templates with Moosend Importing pre-made templates from other builders is a great way to make the process faster and easier. However, if you want to make branded designs that you can reuse yearly, consider crafting your own through Moosend’s drag-and-drop email builder. Here’s how to do it: Create a free account Go to the template builder Craft your designs and save them in your library The editor has various elements to make your branded New Year templates, including gifs, product blocks, countdown timers, custom fonts, and more. Below, you can see a custom template example created with Moosend’s builder: When you are done, you can save your creation in the Template Library and use it as many times as you like. Moreover, Moosend offers pre-made Christmas email newsletter templates you can easily customize into New Year email campaigns by changing the colors and adding your copy. Start for free Moosend's Free New Year Newsletter Templates Let's start with some responsive and professional email templates Moosend's design team has created for the occasion. 1. New Year wishes template A vibrant, ready-to-use template to welcome the New Year in style. Try it Why you need it: This eye-catching design helps you connect with your audience as they look forward to fresh beginnings. With bold colors, it’s perfect for sharing New Year’s wishes and setting a positive tone for the year ahead. Customize it by adding highlights from the past year or exciting updates for the future. This is also a great opportunity to add social media links and drive engagement across your platforms as you start the year. 2. New Year in gold email design A beautifully designed template to send heartfelt New Year wishes. Customize it Why you need it: This refined and classy template is perfect for sharing your warm wishes with customers while leaving a lasting impression. The elegant gold and neutral tones add a touch of sophistication, making it ideal for brands that want to express gratitude and inspire positivity. Customize it by adding a personal message or reflecting on shared milestones and upcoming resolutions. 3. Kickstart the New Year email design A darker template to inspire excitement for the year ahead. Try it Why you need it: This New Year email template sets the perfect tone for sharing warm wishes with your customers. The eye-catching visuals and sparkling background create a sense of festivity, ideal for brands looking to motivate their audience. Use this template to outline your goals or upcoming projects for the year, inviting your subscribers to be part of the journey. 4. New Year with a bang email design A sleek and professional template to express your gratitude. Customize it Why it works: The minimalistic fireworks background adds a festive touch without overpowering the message, making it perfect for introducing new features, updates, or future plans. With this template, thank your customers for their support and build anticipation for what’s next. This will keep your audience engaged and looking forward to the journey ahead. Stripo’s Best New Year Email Templates Stripo’s email template builder offers some great templates you can grab if you are looking for quick blueprints for the holiday season. You can easily sign up for a free account, access the library, search for New Year designs, and start customizing them. When ready, you can export your creation to your favorite email service provider and send it to your email list. Here’s a quick tutorial you can watch to do it: Now, let’s check the responsive email templates we collected for you: 5. New Year’s review email template A pre-made template to share your achievements and New Year wishes. Why you need it: This simple yet effective email template will help you share your warm wishes with your loyal customers in an interactive way. You can place a similar image showcasing some of the milestones or achievements from last year, with a note on what’s coming next. Plus, you can collect feedback from your subscribers to improve the performance of your email communications in the future and add website links to increase your email traffic. 6. Merry Christmas & New Year email template Combine Merry Christmas and New Year wishes with a great incentive. Why you need it: This elegant template balances festive wishes with a sales boost. Offer a holiday incentive and let customers choose from three options tailored to their needs. Moreover, you can add your social media links to invite your customers to your accounts, where you can nurture them with more holiday content. 7. Happy New Year newsletter template A beautiful pre-made design to craft a festive email greeting campaign. Why you need it: The above template is perfect for crafting a Happy New Year email campaign to boost engagement and loyalty. The above New Year's example is perfect for communicating your gratitude for the end of the year and thanking your customers for supporting your brand. If you turn this into a successful wishes email message, craft an intriguing New Year email subject line to increase your open rates. 8. New Year email greeting card template Another great template you can use as a blueprint for your holiday email campaign. Why you need it: You can customize the template to create a beautiful email marketing campaign to wish your audience happy holidays. Add your festive visuals and copy to boost engagement and strengthen customer relationships. Moreover, you can add social media buttons in the email footer to direct your email subscribers to your social media profiles. This is an excellent way to cross-promote between your channels and engage your audience with additional activities, such as giveaways, contests, etc. 9. New Year promotions A sales-oriented holiday email template to promote seasonal revenue. Why you need it: If you want to create a campaign with a single-focus CTA, you can grab the above newsletter template and customize it for your eCommerce store. Make sure to add a great offer to entice your recipient and an actionable call-to-action button to ensure they click on it. You can use this as a seasonal welcome email campaign to surprise your new subscribers during the holiday season. Moreover, marketing automation can streamline your process. Moosend’s visual editor will help you set up a great welcome series. Craft your email campaigns, import them, and then create an amazing holiday sequence for them! Sign up here 10. New Year’s Eve reservation A simple template you can use to promote events and celebrate the coming year. Why you need it: The above HTML email template may be simple, but you can use it to boost your event registration effortlessly. The layout is ideal for minimizing distractions and leading your recipients to the call-to-action. Apart from events, you can add your visuals, colors, and CTA copy to make a New Year greetings email campaign to boost your conversion rate. If you have milestones to celebrate, add them to your email message to make it more special. 11. New Year discounts template Give your audience amazing offers and discounts for the next year. Why you need it: Another great New Year email template suitable for your eCommerce or retail store. You can add your visuals, logo, colors, and custom fonts to match your branding and then insert your value proposition with a converting CTA button. Moreover, this template will help you craft an email campaign to promote your physical store. You can leverage the next pre-made content block to add a store locator and lead your customers there. Also, insert your contact details to give your new subscribers more ways to reach you. 12. New Year resolutions newsletter template A great pre-made design to boost your sales and promote new products effortlessly. Why you need it: Give your holiday revenue a boost by crafting a dedicated email campaign with new products and categories that your email subscribers need to check as soon as possible. The above template will let you create a simple sales campaign to lead customers to your website. You can easily customize the layout to add your categories or dedicated products. As a rule of thumb, always use high-quality images of your products to entice potential customers and make your email creations look more professional. 13. Elegant New Year email template Promote your new products and amazing offers with an elegant design. Why you need it: Here’s another great holiday email template to promote your eCommerce business. Use it to place your discount above the fold for better click-through rates and conversions. Also, you can use the following product blocks to add items from your past year’s collection to clear your stock. Whatever you choose, don’t forget to make your CTA buttons visible using bright colors and actionable language. New Year Email Marketing Resources Discover more in our dedicated guides below. New Year Email Ideas And Examples New Year Email Subject Lines Festive Email Templates for the New Year The holidays don’t have to be a hassle for your email marketing strategy. Grab one of the above templates or create yours early for the New Year to streamline your process. To customize and send the above templates, sign up for a Moosend account and import your finished email marketing campaign. It’ll only take a minute! --- ### 35 Christmas Marketing Stats To Know In 2024 > Ready to craft your holiday marketing plan for 2024? These top Christmas and holiday marketing stats will prepare you for success. - Published: 2023-11-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/christmas-marketing-stats/ - Categories: Email Marketing, Statistics - Tags: Marketing - Levels: Beginner, Intermediate The most wonderful time of the year is just around the corner, and you're probably wondering what consumers seek in terms of holiday purchases. Knowing what your target audience expects and prefers, from how they search for gifts to what incentives they look for during the holiday season is paramount to outpace competition. So, how can you boost customer experience and your seasonal sales, all at once? We collected the top Christmas marketing stats, key trends, forecasts, and shopping facts to help you prep your holiday marketing strategy for success. Find Christmas stats on retail, eCommerce, email marketing, consumer behavior, and holiday shopping from notable sources, such as the National Retail Federation, Adobe, Statista, etc. 1. Retail & E-commerce Christmas Marketing Statistics Firstly, explore some interesting stats around Christmas marketing for eCommerce and retail business owners that can shape your plans toward success. Learn the average amount of profit gained from previous years and which retail products prevailed – apart from Christmas decorations, of course: Last year, holiday retail sales reached $964. 4 billion. – NRF Adobe estimates that the holiday online spending for 2024 will be $240. 8 billion. –Adobe By 2024, e-commerce retail is expected to claim 19. 2% of total retail sales. – eMarketer Last year, only one in five consumers planned to shop in-store. – Sitecore The retail categories that are expected to have the highest share of total holiday spending are toys, video games, and electronics. – Adobe Most US shoppers add items to cart to get free shipping while many avoid purchasing if the brand doesn't offer this incentive. – Sitecore Consumers prioritize early discounts and deals from eCommerce brands for their holiday shopping. – Sitecore 2. Holiday Email Marketing Stats Christmas email marketing is a powerful tool for marketers when implemented the right way. Let’s explore some relevant email marketing stats: Email personalization, subject line emojis, and GIFs are mostly used to improve email performance. – Litmus Email marketing is among the top performing marketing channels due to its versatility. – HubSpot The email ROI for retail and eCommerce stores is $45 for every dollar spent. – Litmus Tuesday at 12pm is the best time to send an email. – Forbes 34% of survey respondents use AI tools for their email copy. – Litmus Abandoned cart emails get 45% open rates, and 21% of them receive clicks. Of the users that clicked, half of them completed a purchase. – Moosend 3. Consumer Behavior & Trends For Holidays Now, let’s explore some stats to show you how consumer behavior and attitudes can affect holiday spending: While millenials still lead in average holiday spend ($2,222), Gen Z spending is increasing ($1,752). - PwC Approximately 3 in 10 consumers plan to cut down on spending compared to 2023. - PwC Last year, 1 in 5 shoppers started shopping for the festive season in November. - Sitecore Younger holiday and Christmas shoppers (18-34) are more likely to return gifts. - Celigo Last-minute holiday shoppers buy more in-store (41%), gift cards (34%), or visit sites with faster order process and shipping (27%). – Tinuity Consumers, especially younger ones, increasingly prioritize sustainability, while 56% of consumers try to minimize packaging waste. – Deloitte 57% of US buyers intended to shop online during holidays. – Statista 4. Holiday Shopping Trends Last year, the inflation affected consumer behavior. Let’s see what this year may hold for retailers through these stats: Apart from low product costs, 58% of holiday shoppers look for product quality, 48% easy shipping, and 43% quick and safe delivery. – Celigo 69% of Gen Z and 68% of millennials plan to do grocery shopping online and through delivery apps. – Coveo 43% of US consumers start shopping for Christmas gifts before October. – Statista Here are the top items that people plan to buy during holidays: fashion, apparel & accessories (60%), gift cards (58%), kid's toys (43%), electronics (41%), video games & books (41%). – Tinuiti 44% of millennials and 39% of Gez Z would resort to AI tools for gift buying. – Coveo 5. Social Media Holiday Statistics If you wanted to name some of the most influential apps that affect consumer behavior, social media networks would be first on the list. Here are some stats to prove this point: TikTok is the most popular platform for holiday shopping among Gen Z (61%), while Baby Boomers still resort to Facebook. – Tinuity Instagram (67%) and TikTok (62%) are the top gift inspiration sources for the festive season for social media shoppers. – Sitecore In 2023, about 34% of buyers used social media platforms to search for or buy holiday goods. – Statista 46% of consumers stated that viewing AI-powered images on social media would not change their decision to purchase from that brand. – Bazaar Voice While 46% of consumers opt for branded content, 44% prefer user-generated content. – Bazaar Voice 6. Black Friday & Cyber Monday Stats Before Christmas arrives, Black Friday and Cyber Monday – including Cyber Week – are amongst the most popular shopping days for consumers, with deals and sales going through the roof. Here are some stats to help you prepare for those big days: Cyber Week and the week before Christmas are the most profitable holiday periods. – Experian 48% of US and 44% of UK shoppers plan to to go Black Friday in-store events than online ones. – Celigo 27% of US and 36% of UK consumers stated they don't shop on these holidays. – Coveo Black Friday had the highest email conversion rate in November. Campaigns reached 0. 13 and automated messages 2. 5%. – Omnisend Christmas Marketing Stats Gifted To You By Santa Dear marketer, there’s no need to surrender to Christmas blues this year. These Christmas marketing stats will help you prep your digital marketing strategy and satisfy your customers’ true wishes during the holidays. And remember, building email marketing campaigns is one of the best ways to maintain strong relationships with your customers and subscribers on these jolly days. Get inspired by these Christmas email examples to craft yours. And when you’re ready to send those beautiful holiday emails, sign up for a Moosend account, pick a ready-made Christmas template, and schedule the campaigns in advance to save time. --- ### 15 Best AI Chatbots To Use In 2025 [Free & Paid] > What are the best AI chatbots you can use? Find out everything you need to know, including their use cases, pros, cons, features, and more. - Published: 2023-10-27 - Modified: 2025-05-09 - URL: https://moosend.com/blog/best-ai-chatbots/ - Categories: Marketing - Levels: Beginner AI chatbots have taken the world by storm. ChatGPT, Google Bard, and Jasper are only some AI tools that have managed to get a loyal fanbase. The reason? Mainly time and speed. These AI chat apps can now give fast responses, automate tedious tasks, are available 24/7, and even help businesses stay competitive. Today, we’ll take a look at the best AI chatbots you can use to power up your brand, pass the time, or improve your creative writing skills. What You'll Find In this Guide Definition of AI chatbot The difference between AI and Rule-based chatbots The key features an AI chatbot needs to have Most popular use cases The best AI chatbots with pros & cons The most common limitations What Is An AI Chatbot? An AI (Artificial Intelligence) chatbot is a program designed to simulate human conversation. Users can interact with it through text or voice messages and the goal is to get assistance, and information, or perform more complex tasks. AI vs Rule-Based Chatbots Both AI and rule-based chatbots fall under the broader category of conversational AI. However, they operate quite differently. Rule-based chatbots follow pre-defined rules and decision trees to operate, which means they can only provide limited answers. Also, they have limited flexibility and they are often used for simpler tasks, such as FAQs, etc. AI chatbots, on the other hand, use machine learning algorithms and Natural Language Processing (NLP) to understand the context and intent behind user queries. Context awareness makes AI chatbots capable of providing more nuanced responses to complex questions. Lastly, some can even learn from past interactions to offer a more personalized experience. Key Features Of AI Chatbots All AI chatbots share some common features, making them the powerful tools that they are. Now let’s take a look at them. Natural language processing: AI chatbots possess NLP capabilities, allowing them to understand, interpret, and generate human-like text, enabling more natural interactions with users. Context awareness: Advanced tools, such as ChatGPT, can understand the context in which a conversation is taking place, allowing for more nuanced and relevant responses. Learning over time: Some have the ability to learn from past engagements, which helps them provide more personalized responses. This feature can vary due to privacy considerations. Multi-functionality: Also, they can perform a variety of tasks, from answering FAQs and booking appointments to providing product recommendations, troubleshooting issues, and creating email templates. Multi-platform availability: AI chatbots can often be integrated into various platforms through API, including websites, messaging apps, and even voice-activated devices like smart speakers. Cost-effectiveness: They can handle multiple queries simultaneously, reducing staffing costs. Availability: Chatbots can provide 24/7 service. As you can see, AI chatbots are indeed powerful and versatile tools. Now let’s see some popular use cases. Best AI Chatbots: Use Cases We could say that the sky’s the limit when it comes to them. However, what you need to know before you start using them is that these chatbots can’t access private information, and their responses may be biased. This happens due to the existence of different opinions in the datasets they have been trained on. Keeping that in mind, let’s see their common use cases before expanding on their limitations below. Customer support AI chatbots can help businesses streamline their customer service system. Problem resolution: Answering frequently asked questions about services, how-to guides, troubleshooting instantly, or redirecting customers to the knowledge base. Complaint handling: Also assisting in logging complaints and providing status updates to keep customers up-to-date. Sales and Marketing Large and small businesses can also use chatbots to streamline their lead generation efforts along with their CRM software. Lead generation: Collecting and qualifying leads for further engagement based on specific criteria. Customer retention: Offering special promotions or surveys to retain customers who haven’t engaged in a while. E-commerce stores Online store owners can target customers with the right product. Product recommendations: Suggesting products based on customer interactions, such as website activity, or preferences. Order status: Providing real-time updates on order status and tracking to improve the customer experience. Content and subscriptions Users can also get the most relevant information and manage their subscriptions. Content discovery: Recommending articles, videos, or music based on user preferences. Subscription management: Simplifying subscription processes like signups, upgrades, and cancellations. Finance Users can also find useful information regarding their finances. Account management: Assisting in checking balances, recent transactions, and other account details. Investment guidance: Offering basic tips and market updates to help rookies. Travel and hospitality Making bookings and planning itineraries can become easier. Bookings and reservations: Assisting in booking tickets, and hotels, or making restaurant reservations. Itinerary planning: Helping in planning travel schedule, taking into consideration weather and other factors that may affect your itinerary. Education Students can use chatbots to check their homework and get information regarding complex enrollment processes. Homework assistance: Explaining difficult terms in simple words or checking answers. Course enrollment: Guiding users through course selection and enrollment. Personal assistants Individuals can also plan their say more efficiently. Daily Planning: Setting reminders, to-do lists, and other planning tasks. Entertainment: Providing games, jokes, and casual conversation to engage users. Data interpretation Users can use AI chatbots to collect and summarize data for easier access. Survey collection: Collecting user feedback for various purposes, such as market research. Data summarization: Providing data reports based on user queries. Best AI Chatbots: Features, Pros, Cons & Pricing Below, we collected some of the best tools you can find out there. Let’s see them in detail. 1. ChatGPT Pricing: Free plan, Paid plans start at $20/mo (+tax) Use case: General purpose OpenAI’s ChatGPT is a conversational AI chatbot based on the GPT-4 architecture. This tool is designed to provide relevant responses to prompts it receives. Due to the large datasets it has been trained on, it can perform a variety of tasks that involve natural language processing (NLP), including engaging in conversation, answering questions, summarizing, simplifying complex terms, generating text, and more. Some of the most common use cases include customer service applications, virtual assistance, and content creation. Both individuals and businesses can use ChatGPT through the web or mobile app. Developers, on the other hand, can integrate this AI chatbot into their software through the existing API using Python. Currently, you can use the GPT3. 5 (free) and GPT-4 (ChatGPT Plus) versions. Key Features Conversational ability All-purpose tool Context Awareness Customizability Image generation through DALL-E Web and API interfaces Pros It’s user-friendly and requires no technical expertise. It can handle a large volume of queries simultaneously. Responses are generated quickly, providing almost real-time interaction. Continuous improvements in terms of capabilities and safety measures. Cons ChatGPT doesn't understand context, which can lead to incorrect answers It can’t remember past interactions, requiring the user to provide context repeatedly Specialized fine-tuning or large-scale deployments can also be expensive It can’t browse the internet yet and can’t provide information beyond its training date 2. Google Bard Pricing: Free to use Use case: General purpose Google Bard is an experimental conversational AI powered by PaLM 2, Google’s next-generation large language model. Moreover, with Bard, you can get answers to complex queries, math problems, code, or even plan your trips. This AI chatbot works like ChatGPT; you simply add a query or prompt, and Bard provides a response based on its data. The main difference between this chatbot and tools like ChatGPT is that it can access the internet, meaning that you can easily paste a URL and ask it to summarize or find specific information. Key Features Internet access Multilingual support Contextually relevant and coherent Highly customizable Multiple input types (text, voice, images) Integrations with CRM, Facebook Messenger (API), Slack, etc. Pros Up-to-date information (web access) Advanced generative capabilities (text, translation, coding, etc. ) Google products integrations and plugins Human-like conversations Cons Inaccurate results Still experimental (limited dataset training) Not available everywhere yet Limited responses 3. Bing Chat Pricing: Free to use Use case: General purpose Bing Chat is a chatbot powered by GPT-4, integrated into the Microsoft Edge sidebar. Users can ask questions and find quick answers to their questions. Since it can access the internet, you get up-to-date information just like with Google Bard and you can use it as a search engine. Moreover, the side-by-side view will help you minimize friction and give you a great experience with the application. Among Bing’s capabilities, you’ll get the ability to compare products through your sidebar by making tables. Lastly, you can find the best deals and save time and effort searching manually. Key features Summarization of long online documents Product comparisons Mobile access Send email via Outlook (upcoming) Pros Available on more platforms than its competitors Up-to-date responses due to web access Accompanies by Bing Image Creator Different AI chat modes Cons Occasional ads Not as human-like as other chatbots Limited integrations Not many available sessions 4. IBM Watsonx Assistant Pricing: Free plan, Paid plans start at $140/month Use case: General purpose for enterprises For a more enterprise-oriented AI chatbot, you may want to check out Watsonx Assistant, a general-purpose conversational agent by IBM. As a more specialized chatbot, users will have access to various features, including customer service desk integrations, analytics, autolearning, and more. Enterprises signing up for a paid plan will have on their disposal enterprise-grade support and data governance. Also, they will have access to all the available features, such as activity tracking, and more. Key features Deployment on Google, Amazon, and Microsoft, environments Search existing content Custom channel API Clarifying question Voice add-on Pros Conversational and automation AI Customizability (APIs) User conversation analysis Understanding of text and speech Cons Creating training data is difficult Steep learning curve Local languages need to be added manually Quite expensive 5. Perplexity Pricing: Free to use, paid plans start at $20/month Use case: Web search Perplexity is an AI language model that can understand natural language and generate grammatically correct and semantically coherent responses. The chatbot employs machine learning to predict the most likely word in a sentence and give users relevant answers to their questions. Moreover, Perplexity is free to use but you can upgrade to Pro to access Claude-2 or GPT-4 to increase Copilot uses (300+ per day), upload unlimited files, and access the fast API for open-source LLMs. Key features Intuitive user interface for beginners Summarization capabilities Advanced text generation (research papers, essays, etc. ) Claude-2 and GPT-4 models Pros Provides up-to-date information Shows users the source of the information Uses GPT-4 to generate relevant answers Fast and comprehensive answers Cons Not always reliable (based on the resources available) Unable to process more subjective questions May not catch idioms or nuances, resulting in inaccurate answers 6. Jasper Pricing: 7-day trial, paid plans start at $49/month Use case: Content generation, marketing Jasper (formerly known as Jarvis) is among the best chatbot solutions for individual users, teams, and businesses. Compared to the above tools, it doesn’t have a free account to use but a 7-day trial to see how it works. Registered users also get access to various features, including brand voice, knowledge assets, templates, and SEO mode. Moreover, you can use custom templates and automation, and leverage advanced admin analytics to monitor everything. As a copywriting-oriented tool, you can use Jasper to write text that converts, level up your content strategy, and boost traffic through SEO integrations. Key features Pre-made and custom templates Collaboration & user management SSO and additional security review API access Brand voice Pros Easiness of use Integrations with tools like SurferSEO and translation apps Content is checked for plagiarism and copyrights Converting copy, especially for email marketing campaigns Cons Not always accurate feedback It can be quite expensive Limitations in content generation Sometimes facts aren’t correct 7. ChatSonic Pricing: Free plan, paid plans start at $19/month Use case: Content generation, marketing, research, customer support Chatsonic is another AI chatbot that markets itself as one of the best ChatGPT alternatives for content creation. Due to its vast abilities, the app is suitable for marketers who want to boost their brand awareness, researchers who want to fact-check information, and customer support agents who want to streamline query resolution. The chatbot’s Google integration enables it to generate up-to-date responses, something that ChatGPT still has in beta. Lastly, you can drop files like PDFs, links, blog posts, or videos to get summaries of the content and then interact with them in a conversational way. Key features Factual and personalized (AI Article Writer 5. 0; Uses GPT-4 32K) 100+ AI templates Brand voice API access Zapier integration Pros Ability to give voice commands Suggestions to boost creativity Cost-effective option compared to other tools Intuitive user interface Cons Word limitations - you need to upgrade to get more Factual mistakes as with every other AI software The chatbot may also repeat itself and require human intervention 8. HubSpot Chatbot Builder Pricing: Free to use, paid plans start at $20/month Use case: Customer service, sales Hubspot’s Chatbot Buider is part of the software’s Sales hub and it allows users to qualify leads, book meetings, service customers, and streamline one-to-one conversations. Moreover, you can use your chatbot to trigger email marketing sequences and personalize replies for a better customer experience. HubSpot offers user-friendly templates and a straightforward chatbot builder that doesn't demand coding expertise. You can select a template aligned with your objectives, then personalize the dialogue to resonate with your brand, incorporating your queries and content. Key features Customizable templates Visual editor for branding and unique content CRM data synchronization Real-time conversations with website visitors Multifunctionality Pros Integrated within HubSpot, reducing the need for multiple platforms Chat transcripts are automatically saved to known contacts Visual interface for creating chat flows (complexity may pose challenges) Allows users to enroll contacts into workflows directly from the chat flow Cons Limited chat flow targeting Easy to miss entire conversations if not set up properly It can also lead to visitors being stuck without options to continue the chat Limited customization options - no video integration 9. Zendesk AI Pricing: 14-day free trial, paid plans start at $69/month Use case: Customer service, CX Zendesk’s AI chatbots are another great solution to power up your customer service and optimize the customer experience. Moreover, the tool is capable of solving customer problems without human intervention, redirecting them to the right resources for further assistance, and assigning them to the right agent. Zendesk’s chatbots also integrate with Zendesk for Service for a more seamless connection. Apart from that, agents can take advantage of advanced tools, such as intelligent routing and intent recognition, to direct customers to the right person based on language, intent, and positive or negative sentiment. Lastly, the platform also collaborates with OpenAI to offer more generative AI solutions. Key features User-friendly chatbot builder Intelligent routing Intent and sentiment recognition Reporting and analytics Integrations with third-party apps Pros OpenAI collaboration Intelligent tools Omnichannel deployment Cons It can also be quite expensive Limited customization options Basic collaboration tools 10. Salesforce Einstein Pricing: Paid plans vary depending on use case Use case: CRM, sales, commerce, and developers Next is Salesforce Einstein, an AI-powered suite integrated into the Salesforce platform. The tool is designed to enhance customer relations and business productivity, offering options for service, marketing, developers, and commerce. More specifically, Einstein helps sales teams guide leads from prospect to customer with real-time data and conversational intelligence. For customer service, it boosts agent productivity and offers AI-driven personalization to laser-target customers. In marketing, it enables real-time insights for personalized customer engagement, whereas it can help eCommerce businesses through intelligent product recommendations. Lastly, Einstein offers data analytics through Tableau and facilitates automated workflows. Key features Personalized email auto-generation Buyer assistant Lead scoring Conversation insights Sales analytics Pros User-friendly creator Integrations with third-party applications Intelligent decision-making Can be tailored to individual business needs Cons It can be overwhelming at first Expensive for smaller businesses Optimized for the Salesforce ecosystem Heavily dependent on the data you feed it 11. ChatSpot Pricing: Free to use Use case: Sales and marketing ChatSpot is a free AI-powered sales and marketing chatbot that integrates seamlessly with HubSpot CRM, using the power of ChatGPT. Designed to assist growing businesses, ChatSpot also offers various features that focus on data-driven insights, content generation, and sales prospecting. Furthermore, the platform learns from your goals and customizes its interactions to suit your specific needs. Whether you are looking to accelerate sales, generate content, or analyze company data, ChatSpot is designed to improve your workflow and help you make better decisions. Key features Personalized responses Integration with HubSpot CRM Deep insights SEO assistance Pros Offers unique data insights Works effortlessly with HubSpot CRM Adapts to your business goals Robust features at zero cost Cons It may not work as smoothly with other CRM tools Quality of insights also depends on data sources Clears chat history after reloading Takes time to complete tasks 12. Drift Custom Chatbots Pricing: Demo, paid plans start at $2,500/mo billed annually Use case: Marketing and customer engagement Drift Custom Chatbots is another great AI chatbot platform that offers a dynamic way to engage website visitors. The tool can be tailored to individual visitor profiles, providing real-time interactions, helping to quickly qualify customer interest, share content, and schedule sales meetings. Moreover, this option offers A/B testing features to ensure that you get the most out of your marketing spend by turning website visitors into qualified leads through the power of personalized AI content. Key Features Tailored interactions Pipeline acceleration Embedded A/B Testing feature Real-time engagement Pros Automates the qualification process Provides a highly personalized user experience Ensures every dollar spent on marketing translates to more qualified leads A/B Testing allows for constant improvement based on metrics Cons Very pricey for smaller businesses Handling of customer data must be compliant with privacy regulations Primarily designed for website interactions 13. Personal AI Pricing: Free to use, paid plans start at $15/month Use case: Messaging and personal communication Personal AI is an AI-powered chatbot offering a range of plans for individuals to enterprises, focusing on customizable language models and conversations. Features like long-term memory, unlimited AI conversations, and multi-platform availability also make it a simple and versatile solution for personal communication. Various plans offer numerous benefits, from memory storage to API access and professional support, catering to both personal and commercial needs. Lastly, the platform is available on multiple platforms, including Mac, Windows, Browser, iOS, and Android (soon). Key features Unique personal language model (My AI) Collaborative spaces for discussions with multiple humans and AIs Long-term memory feature to train your AI Upload files and links Custom Personal AI domain Pros Suits everyone from individuals to enterprises Tailored AI personas and domains Available on various operating systems and browsers Different plans to accommodate growing needs Cons Higher-tier plans can get expensive Additional features and personas come with extra charges 14. Amazon CodeWhisperer Pricing: Free to use, paid plans start at $19/user/month Use case: Developers and applications Amazon CodeWhisperer uses the power of AI to generate code suggestions swiftly and securely. Geared toward developers, it can help with application building, and offer unlimited suggestions, reference tracking, and security scans. Moreover, with billions of code lines as its foundation, CodeWhisperer streamlines coding tasks, ensuring confidence in code quality and enhancing security protocols. Customizable to internal libraries, it integrates seamlessly with 15 programming languages and popular IDEs, fostering productivity and code reliability. Key features Comprehensive language and IDE support Reference tracking Code security scans Customization options through internal libraries, APIs, packages, etc. Pros Accelerates coding tasks, reducing development time significantly Works seamlessly with various programming languages and popular IDEs Identifies vulnerabilities and provides actionable suggestions Enables customization, making recommendations more relevant Cons Initial adjustment may be required Pricing for business needs might be a consideration Accuracy of suggestions also relies on the quality of the data fed into the system Tailored for Amazon's ecosystem, which could pose limitations 15. Pi Pricing: Free to use Use case: Coaching and self-improvement Pi is a personal AI chatbot that can help you with various tasks, including brainstorming ideas, learning about something new, practicing an important conversation, planning your career, or helping with homework. Moreover, you can use this tool for self-improvement. Among other things, Pi can offer relationship advice, let you vent, journal it out, motivate you, or help you think of a gift to give. While Pi’s advice won’t be equal to professional assistance, it’s a great way to get some initial information before you plan your next step. Key features Easy-to-use UI Personalized and natural message exchange Voice options with numerous settings Pros Variety of options User-friendly and fun interface Available voice options Cons Can’t replace professional advice Inaccurate responses Now that we checked some of the best chatbots, let's see some of their limitations. AI Chatbot Limitations Chatbots have many advantages; however, there are certain limitations that you need to be aware of. Understanding and interpretation While they seem capable of doing everything, chatbots don’t possess any Emotional Intelligence (EQ). This means that they can't understand emotionally sensitive context, which is important for customer support. Moreover, advanced AI chatbots can struggle to understand the context of a conversation fully due to them being phrasing-sensitive and sometimes biased, which can lead to incorrect or inappropriate responses. Technical complexity Setting up an AI chatbot often requires resources and expert staff to train the model. Of course, don’t forget that machine learning models need ongoing training to adapt to new data or scenarios. This makes them more complex and, even, pricier to maintain. Language and Localization Language constraints are a big issue when it comes to providing more tailored experiences to users or customers. Chatbots are often limited to the languages they've been trained in and can struggle with dialects or colloquial phrases. Since they aren’t human, they may not understand cultural references, euphemisms, or localized expressions, which can potentially lead to misunderstandings and miscommunication. Ethical and security concerns Data privacy concerns have always been a major issue since AI chatbots collect and process user data. Moreover, there is a risk of them being used for fraudulent activities by malicious users. Accuracy and reliability Chatbots rely on pre-training on large datasets to be able to recognize patterns and provide accurate and relevant information. This is directly linked to the quality of its training data. Using poor or biased data will lead to misinformation and biased content. Moreover, AI chatbots can only handle situations they've been trained for, resulting in them being unable to respond to things they don’t know or give irrelevant answers. User Experience AI chatbots have the answer to everything... . Wrong. That’s what a large number of people believe, resulting in creating over expectations that later on lead to dissatisfaction. Also, depending on how well they are integrated, chatbots could provide a disjointed user experience. In that case, a human agent has to intervene to solve the problem. AI Chatbots Are Here To Stay The rise of AI chatbots has transformed the way businesses interact with their customers and users. Their rapid responses, ability to automate tasks, and round-the-clock availability have made them invaluable tools for professional and individual use. Whether it's providing instant customer support, answering FAQs, assisting in creative writing, enhancing brand engagement, or helping you improve yourself AI chatbots have proven their versatility. Lastly, before you start using one or more of the above, it's important to recognize their limitations. These chatbots operate based on the data they've been trained on, which can introduce biases and limitations in their responses. So, make sure you use them wisely to unlock their full potential. Frequently Asked Questions Simple answers to common questions. 1. How do AI chatbots differ from rule-based chatbots? AI chatbots use machine learning algorithms and Natural Language Processing (NLP) to understand the context and intent behind user queries. Rule-based chatbots, on the other hand, follow pre-defined rules and decision trees, offering limited answers. 2. Can AI chatbots be customized for specific tasks? Yes, AI chatbots can be customized for specific tasks. They can also be trained on domain-specific data and tailored to handle particular interactions, making them highly adaptable to different business needs. 3. What is the future of AI chatbots? The future of AI chatbots involves continued advancements in natural language processing, reduced biases, improved contextual understanding, and enhanced personalization. As AI technology evolves, chatbots are likely to become even more sophisticated and seamlessly integrated into various aspects of our daily lives. --- ### 22 Christmas Marketing Ideas To Revive The Holiday Spirit [2024] > Increase your sales today with the best Christmas marketing ideas for email marketing, social media, content marketing, etc. - Published: 2023-10-27 - Modified: 2025-01-15 - URL: https://moosend.com/blog/christmas-marketing-ideas/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Christmas is the perfect time of the year to engage customers and create stronger brand awareness. Plus, most eCommerce businesses look forward to this season to boost sales and drive more revenue. Today, we are here with an early gift: the best Christmas marketing ideas to enhance your Christmas holiday strategy and make this season unforgettable, including: Christmas email marketing Festive website ideas Ecommerce Store Christmas ideas Social media Xmas inspiration Christmas content marketing Brand awareness Xmas initiatives Plus, check out how other brands spread Christmas vibes to convert customers and prospects. Christmas Email Marketing Ideas Let's see how to share the holiday cheer with your email subscribers to increase conversions: 1. Create a Christmas email campaign If this is the first time you’re incorporating Christmas emails into your promotional plan, here's how you can create a simple yet effective email campaign. What you’ll need: An email marketing service like Moosend with a user-friendly drag-and-drop editor and advanced elements. Beautiful images and an irresistible value proposition. An email marketing calendar to keep all dates and actions in one place. Here’s an amazing Christmas email marketing campaign by Starbucks to get you inspired: Subject line: Get holiday faves + a tomorrow! Personalizing your email content through email segmentation and custom fields will lead to better results. You can also set up an automation worfklow to promote a seasonal offer to nudge customers throughout December. Moosend offers advanced capabilities to optimize your holiday campaign strategy, including premade templates, marketing automation, and segmentation. You can customize every template element and add advanced Items like countdown timers to increase urgency or social buttons for email/social media cross-promotion. Start for free 2. Add Christmas email subject lines Creating Christmas subject lines doesn’t always mean a collection of ho-ho-ho puns and wishes for this winter holiday. The secret recipe is to address customer pain points that will get your audience to open and click through your Christmas emails. Of course, when you add your subscriber’s name into the mix, your subject line will give you better results, so make sure to leverage personalization to take them to the next level. Know what else can work Christmas miracles? An emoji! A reindeer, snowman, or Santa emoji will help your email stand out in your subscribers’ inboxes Here are some amazing Christmas subject lines to boost your open rates and make a great first impression: They’re Here! Holiday gifts for everyone on your list! (Function of Beauty) Last Chance 2Day Shipping for 12/24 (Bellami Hair) A Christmas gift for you, Marilia! (Slurp) Awesome news – London has some last-minute deals! (Booking) Having trouble with your email subject lines? If you want a helping hand, use a subject line tester to make your life easier and your subject lines more converting. 3. Design festive visuals No Christmas email is complete without some festive newsletter images. Make your email unforgettable, using seasonal imagery like presents, Christmas trees, and Christmas decorations. Also, add a touch of snow, a sprinkle of tinsel, and a Santa hat in the background to embrace the holiday season to the max. For MeUndies, the online store uses this Christmas visuals to promote Christmas-themed products and shower their audience with gift cards: You can get as creative as you like, but ensure your visuals speak to your audience rather than follow a popular trend to boost conversion rates. Just take a look at this email by SteelSeries. This visual is perfect for the brand’s game-loving audience. For MeUndies, though, a visual like this would seem absurd. Images are great but have you met GIFs? Using videos and gifs will make your emails more unique and fun to interact with. Just make sure to follow certain best practices, such as minimizing the file size, to avoid compromising user experience through slow loading times and other blockers. 4. Write Christmas-oriented email copy Christmas themes extend to the copy of your email, too. Whether you send a short text email to wish your email subscribers Merry Christmas or a promotional campaign with gift guides or discount codes, you need to engage your audience with the right festive words. From the subject line: “Gift Guide: Check out our stocking fillers,” to the beautiful visual, Guess is a prime example of how companies can leverage their email copy to increase conversions. Don't quite know if your Christmas copy will resonate with your customers and prospects? You can utilize Moosend's AI writer to optimize your copy without agony. From subject line to product description suggestions, let your messages shine with the right tools. Give it a go! 5. Create cart abandonment emails If you own an eCommerce store, you're probably aware of one of the most converting email types–abandoned cart emails. If they're not already set up, it's time you did. All you need is a marketing automation tool to gradually bring them to life. So remind prospects of the amazing products they left in their cart and why they should claim them to maximize your seasonal sales. A catchy wordplay in the email subject line and email body are essential to incentivize them, with a subtle sense of urgency. Plus, you can adjust your design to the Christmas theme to make those emails even more engaging. Need to save time? Choose Moosend's premade recipe to create the workflow without wasting extra energy. Festive Website Ideas Your website is the first thing your visitors will see when they search for specific products. So, why not give it a holiday makeover to make it more memorable? Let's see how: 6. Add a Christmas website image One of the easiest Christmas marketing ideas you can implement right away is to change your website image into something Christmassy. For Coca-Cola, the king of holiday storytelling, this hero image has the right amount of heart-warmness to remind old and new customers of the core values of the brand. Little changes like adding snowflakes, Christmas trees, Santas, and festive bows throughout your site will equally excite your potential customers for their Christmas shopping. Moreover, if you want to give your website the same sense of urgency and scarcity (like your emails! ), craft an image that will incentivize visitors to purchase. Below, Total Wine uses wine bottles, Christmas lights, and an elegant visual to promote their limited-time specials. That’s an amazing way to make customers click and convert. Extra points go to the the brightly colored CTA button that reflects the Christmas mood and catches the visitor's attention at a glance. 7. Create Christmas signup forms Your website alone isn’t the only thing you can use to boost your Christmas sales. Your newsletter signup forms are already part of your website to help you boost your lead generation. So, instead of displaying a generic popup with a discount offer, why not Christmasify it? You can use a Christmas-themed popup or different form types to collect your potential shoppers’ email addresses. Here’s a simple and effective example by Bath & Body Works: This amazing holiday addition will attract some attention to your form and increase your newsletter signup rate. Also, for better results, add a Christmas discount offer to boost your visitors’ holiday shopping desire, 8. Have Christmas-themed landing pages Creating landing pages for Christmas visitors is one of the best ideas to boost your conversions. Seasonal landing pages can target holiday consumers or offer holiday-themed giveaways. If you do not normally use countdown timers on product pages, this is one of the simplest ways to create a sense of urgency. To make Christmas landing pages, choose the right landing page template, add Christmas visuals, colors, and craft the perfect value proposition. Here’s an example Omega Watches: To mimic Omega Watches’ example, get your hands on a landing page builder that will give you all the creative freedom you need. You can find a dedicated builder or use an email marketing service with related capabilities to combine two force in one Moosend already offers landing pages as part of its lead-generation tools. To get them, you’ll need to signup up for an account and purchase one of the available paid plans. The cheapest one starts at $9/month. 9. Update your Product Descriptions Another clever Christmas marketing idea you can use is to tweak your product descriptions during the festive season. If you are using a gift guide or other content marketing techniques to support purchase decisions, keep the copy in sync across your product descriptions. Plus, consider adding a touch of seasonal sparkle to your product images, too. Ideally, you will funnel your audience from email through landing pages to products and checkout, with every stage having the same aesthetic. Here, you can see how HappySocks uses a festive description to get the holiday message across: E-commerce Store Christmas Marketing Ideas If you are an eCommerce business owner, you can leverage specific marketing techniques to attract and delight your customers–apart from the old-school Christmassy gift packaging. 10. Offer free shipping & returns If you sell physical products, you can offer your buyers and website visitors incentives to get them to the checkout page. So, why not offer them the opportunity to change their minds without hesitation? Or receive their new products for free? Consumers always appreciate those deals as they make them feel valued and stress-free, so motivate them to purchase them by offering free shipping and returns incentives. Make sure your buyers know about this initiative by sending an informative email, a push notification, or putting it in a profound place on your website. Have a look at this image by Gift Spice for inspiration: 11. Run ad campaigns If you’re not very tight on budget, you can also run ad campaigns, such as Google Ads, to showcase your products. If you do it the right way, you can see major profit dashing through the snow. To make your products stand out from the crowd, share festive and dazzling product images. Plus, use festive copy with seasonal buzzwords to help your customers feel the Christmas vibe. To promote your Christmas special offers, you can also run PPC campaigns and write copy that creates a sense of urgency and excitement. Of course, you can take your remarketing game to the next level. Consumers browse through many sites during Christmas time, so why not remind them about your amazing offers when it’s possible? In a nutshell, make the most of those Christmas cookies before Santa arrives. 12. Promote your gift cards What if your customers have not decided what to offer their beloved ones yet? To help them find the perfect present, you can provide them with Christmas gift cards. This way, they’ll allow their friends and family to buy what they love. To ensure those gift cards are easy to find, place them in a profound position inside your eCommerce store. You can also craft a dedicated Christmassy newsletter to inform them about this initiative if you’ve just launched it. See how Bellroy did it: Subject line: No time? Give a gift card! And if you want to take this offer to the next level, you can give a small monetary reward for every gift card customers purchase during Christmas to delight them more. 13. Run a giveaway Another great Christmas marketing idea to bring more consumers to your brand is running a giveaway contest. For instance, look what Snif has done in the past: You can also partner with an influencer to make it more successful and popular. And, of course, ask for something in return to benefit your business, too. For example, if you host this contest on Instagram, ask participants to like your main page, tag a friend in the comment section, or share creative photos of your products to boost user-generated content. Thus, they’ll keep interacting with your brand for a while, and you’ll also attract the attention of other people who are likely to become fond of your brand, too. 14. Create an advent calendar If you offer various products, give prospects a glimpse of them by creating an advent calendar or Christmas bundle. Cosmetic and chocolate brands have been doing this for years, so if your brand allows it follow their example. It won't only boost seasonal but future sales, as well, if customers like your products. You can tailor the "25 Days of Christmas" initiative to cater to different audiences and industries. For example, if you're a food blogger, you can share a Christmas recipe daily. Or share a wise quote to make subscribers grow wiser as Christmas and New Year's Day approach. Just unleash your creativity. Social Media Xmas Inspiration The perfect Christmas social media post should be unique and fun to engage with to attract your audience. 15. Create Christmassy social media posts To marry Christmas with social media marketing, create stunning visuals or reels that will bring warmth or excitement to readers. Invest in heart-warming social copy that reflects Christmas and popular hashtags to increase discoverability. Check out a great Christmas marketing idea from MAC Cosmetics’ Instagram account: As a general tip, stay true to your core values, and if you want to engage your loyal followers more, throw a nice giveaway to surprise them. As mentioned earlier, get an influencer on board to attract a bigger audience. 16. Get a Christmas cover photo Altering the background images of your social channels to reflect important events and holidays is a great idea. The task is simple: use pictures or custom graphics that have a mix of images and words that convey your seasonally-appropriate value proposition. Check out how Starbucks changed their usual cover photo on Facebook for a Christmas one as early as early November: Switching your background images changes the feel of your whole page. Also, it is very simple to do on most social channels – Facebook, LinkedIn, and Instagram offer straightforward instructions. Keep in mind that the size and shape of these graphics can be a little weird, so be prepared to do some resizing before you set them up. 17. Create Christmas social ads People chilling next to the Christmas tree will scroll down their social media feeds for interesting posts. That’s the right time to strike with an amazing ad. Compared to your Christmas organic marketing efforts, paid traffic will help you get your products in front of more eager eyes. So, if you have a Christmas sale to promote, creating a festive ad is one of the best Christmas marketing ideas you can leverage to skyrocket your holiday sales. From Instagram to Facebook to Twitter, you can create beautiful visuals with irresistible value propositions to make high-converting ads. A great example comes from the Dollar Shave Club, who used this visual as part of their carousel Facebook ad to promote their shaving products hilariously: The brand went for the unexpected, which was enough to attract attention to their Christmas campaign labeled “The Perfect Gift for Almost Everyone! ” Christmas Marketing Content Ideas Content marketing is powerful, and you can make it seasonal, too. After your Halloween content and Black Friday and Cyber Monday guides, it’s time for your festive Christmas content. 18. Create gift guides and blog posts For B2C, gift and how-to guides make you accessible and friendly to new visitors. First, gift guides are one of the best lead-nurturing tools to show your products and solve one of the most important pain points: selecting a gift. Plus, building gated content with essential tools and guides for the holiday season can fill your funnel with prospects. And if you're looking for faster results, share an incentive with people who download your content to convert them before Christmas arrives. Specify the benefits of using your service and win their hearts. 19. Share videos and reels A beautiful Christmas video is one of the most effective Christmas marketing ideas to show customers your appreciation. You can share them on YouTube, TikTok, and IG, offering tips and wishes for this festive season. And some other times, a hilarious Christmas idea is all you need to entertain and surprise them like this one by Sitecore: Brand awareness Xmas initiatives Follow these Christmas marketing ideas to show your brand's identity and creativity to holiday shoppers: 20. Christmasify your company logo The more iconic and recognizable a logo, the more profitable it is to alter and adapt it to the seasons. Just ask Nike, Coca-Cola, or Google. The seasonal visual vocabulary offers you room to tweak your logo and stay recognizable. Red, white, and green are the most popular color choices. You can also try plain tricks to make it work. For instance, add a small crown of snow to your logo to get a good effect. 21. Host an event Do you have an interesting idea for a Christmas webinar to nurture potential clients? Then go for it, especially if you're in B2B. Invite prospects and customers to RSVP through multiple channels to increase your attendance rate. Then decide how you can nurture attendees based on the stage they're in throughout the customer journey. For instance, you can share additional content with top-funnel attendees to learn more about your business. Or treat loyal customers with a discount to show your appreciation. Last year Moosend hosted a webinar to help businesses leverage the power of AI during the holidays. Would a similar initiative make sense for your business? 22. Partner with a charity Christmas is the ultimate giving season. Inspire your customers to support a cause you're passionate about and show where you stand as a brand. There are many ways to do it. For example, you can create a series of limited-edition Christmas products and donate a part of your earnings. Or invite customers to donate to a charity you already support. Remember, you have to be transparent with those initiatives. Consumers will need evidence about their donations, so inform them about the results with a follow-up message. Merry Chrismas Marketing Ideas To All Hopefully, the above Christmas marketing ideas will inspire you and show you the most important channels you need to target–and how. From emails to social media to events, just make sure that you have the right tools for the job. And the right mood, too. And if you’re still searching for an affordable and user-friendly email marketing platform, sign up for a Moosend account and see what Christmas miracles you can create together. --- ### 25 Free Christmas Email Templates to Use In 2024 > Looking for high-converting Christmas email templates? Here are 25 professionally-made designs to wow your audience this festive season. - Published: 2023-10-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/christmas-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner, Intermediate To have landed on this article, it means that the most wonderful time of the year is getting closer. And we are here to you help plan your XMAS email campaigns well in advance and make them as festive as it gets. Explore 25 ready-made Christmas email templates from well-known platforms and builders to craft beautiful holiday email campaigns. Learn what makes each one unique, and customize it based on your needs, using the intuitive email editor these platforms provide. Moosend’s Christmas Email Templates Let’s get into the holiday spirit with Moosend’s fully customizable Christmas newsletter templates. To access the responsive templates, you’ll need to follow some very easy steps: Sign up for a free Moosend account. Go to “Campaigns” and hit the “Create new campaign. ” Go to the Editor and click on the Template Library. Select or search for Christmas Templates. Hit the “Use Template” button. If you want to customize your templates, you can leverage Moosend’s template-building capabilities to craft tailored designs and save them in your library for future use. Now, let’s see what we have for you: 1. The Santa Baby email template Use template Why you need it: If you want to slip some presents under your customers' trees, this template is an excellent choice. Many people get frustrated over holiday gifts during Christmas, so if you want to give your beloved buyers a helping hand, send them your XMAS specials or suggestions based on previous purchases. This template is cheerful but minimal and draws the readers’ attention straight to the products. You can tailor it easily using the user-friendly editor and enrich it with visuals and GIFs to make it more festive. 2. The Silent Night email template Grab this Why you need it: It’s not wise to stay silent during Christmas as a brand. Holiday campaigns can improve your reputation and delight your buyers more than expected. Pick this simple but lovely email template to join the Christmas holiday party and send your lovely wishes to your customers. The GIF can add an extra sparkle to your message, getting your subscribers into the holiday spirit. And remember, wishes count as much as gifts since they come from the heart. 3. Xmas Gifts promotional template Customize this Why you need it: During the holidays, you need to show your customers your seasonal products and offers to boost your sales. Customize the above template based on your brand’s style and add a festive message on the header. This way, you engage your audience, strengthen your relationship with them and then promote your Christmas products seamlessly. Finally, the Shop Now CTA buttons create a sense of urgency. Plus, their color makes them visible, improving the conversion potential. 4. The Jingle Bell Rock email template Get this Why you need it: Everyone loves Christmas greetings and gifts, including your customers. To cheer them up, send them an amazing gift this holiday season. However, if your business is on a tight budget, you can consider scheduling your campaign only for loyal customers to show them your gratitude or share a gift guide as an alternative. Overall, this custom template is suitable for all business types, from small businesses to startups and enterprises. 5. The Merry Christmas email template Grab this Why you need it: The Christmas card template is a wonderful way to wish your email subscribers happy holidays and give them an amazing holiday present. And a promo code is the best way to boost your Christmas sales. You can use Moosend’s editor to customize this template and add your favorite colors, copy, and CTA to match your branding. And if you want something spicier, our editor lets you include advanced elements like a countdown timer to add urgency to your message. 6. The Christmas promotion email template Use template Why you need it: An Xmas coupon will give your subscribers all they need to engage with your brand and boost your holiday sales. This holiday email template is the perfect combo to share the Christmas spirit and give your audience a reason to be jolly. Add your holiday copy through the editor and let your images, videos, or gifs shine bright. Create an equally converting Christmas subject line for better open rates. Feel free to use our AI-powered subject line tester to ensure that your subscribers will click no matter what. 7. Christmas Deals email template Tailor this Why you need it: Want a promotional template to boost your holiday sales? With this pre-made design, you can add your holiday sale items, email copy and high-quality visuals, and you are ready to go. What makes this an excellent choice is the use of white space that boosts readability. The simple layout structure will make every element more visible and easier to digest at first glance. 8. Red Christmas email template Customize this Why you need it: If you promote one clear and generous incentive, you need a clean email design that will highlight your Xmas deal. The above template is perfect for giving your potential customers exactly what they need to shop more during the holiday season. Customize it in simple steps to display your brand identity, adding your exclusive offer and festive visuals. This way, you make simplicity your Christmas sales ally. Stripo’s Free Christmas Email Templates If you’re looking for more Christmas newsletter templates, Stripo is also a great option. To get the templates, you need to create a Stripo account, find your favorite holiday designs, and start editing them. To export your holiday creation to Moosend, you must integrate your Stripo account with Moosend. The process is straightforward: Now, let’s check out Stripo's awesome holiday newsletter templates. 9. The HO-HO-HO sales email template Why you need it: This Christmas template combines holiday greetings with sales cleverly. The festive design steals the show enabling users to add great visuals to increase seasonal conversions and sales. At the email footer, you can insert valuable information about your products, such as “cruelty-free and vegan” or details on how customers can claim their discounts. You can also add social media website links to nurture your audience on various channels. 10. The 7 Days of Christmas email template Why you need it: This vibrant email template plays on the famous “12 days of Christmas” with a twist. Using colors associated with this festive season, like red, is perfect for promoting your sales and grabbing your subscribers’ attention. You can also add more elements to make it more creative. Make sure to add the expiration date of your discount to create a sense of urgency and increase your conversions. 11. XMAS News email template Why you need it: Want to share your Christmas blog and videos with your audience. This template is your match. Jump into email editor to tailor it based on your needs. For example, you can replace the images, fonts and colors, or add new sections. To personalize your email, use custom fields to add recipients' names on the subject line or email greeting. 12. Rose Christmas newsletter template Why you need it: Let subscribers choose their preferred Christmas prize with this minimal yet powerful campaign in pink color. This is a great holiday incentive as it gives customers the freedom of choice. Add your privacy policy and terms in the email footer and an unsubscribe button to reduce potential spam complaints and secure high deliverability. 13. The Santa’s Here Christmas template Why do you need it: During the holiday season, your competitors will create and send their Christmas sales emails to convert their subscribers. An eye-catching email subject line and a better value proposition will do the trick, but did you know that your visuals will also contribute to your sales? Even if you don’t make your Christmas email template all about your discount, creating a festive email marketing campaign with high-quality images and playful gifs is all you need to catch your audience’s attention. In this case, this Christmas email template has the right amount of sweetness to reward subscribers with a surprise Christmas gift. 14. The Show, Don’t Tell email template Why you need it: Have a big Christmas time sale going on? Instead of telling your subscribers about it, how about showing them? This Christmas email campaign focuses on the “show, don’t tell” practice to intrigue Christmas shoppers. The email images, CTAs, and copy will give your subscribers all the right reasons to buy from your eCommerce store. You can also highlight your best sellers to give your customers the best incentive to check them out. 15. The Christmas Wishes email template Why you need it: Not every Christmas email needs to be about a sale. Instead of throwing another discount or coupon at them, engage with your loyal customers through a heartwarming email campaign. With beautiful visuals and a great email copy, you can create the best Christmas email template to show your gratitude and appreciation. Adding videos is also a great idea. This email design is beautifully crafted to give your subscribers Christmas vibes and make them feel loved. You can easily customize it to suit your needs and spread the holiday spirit. 16. XMAS Invitation Newsletter Template Why you need it: Do you want to invite your colleagues to a Christmas party? Or invite your customers to a Christmas event or webinar? Use this holiday template and tweak the copy to match the campaign goal. Plus, replace the copy of call-to-action button and write it in more actionable language. “Reserve your seat” or “Join now” are great alternatives. 17. The Holiday Food email template Why you need it: While this is a New Year template, you can easily customize it for Christmas. Balanced, with a splash of holiday colors and sweet visuals, this email template is ideal for promoting your retail store like a pro. The beautiful visuals and use of white space will allow you to show your holiday shoppers your amazing discounts. What’s more, the “Contact Us” section is a great addition to promote your in-store sales and let customers know where to find you. Beefree Free Christmas Email Templates Beefree is a popular email template builder tool you can use to create templates without HTML or CSS knowledge. The tool has various designs, including cool Christmas email templates. To get your holiday creation from Beefree to Moosend, click on the “Export” option and then download the ZIP file with the HTML email template and your images. 18. Non-profit Christmas newsletter template Why you need it: This template is perfect for non-profit organizations who want to increase donations during Christmas. Inspire donors and volunteers to help their own community and support causes they’re passionate about during a highly giving season for consumers. You can also share personal stories and relevant blog posts to nurture your audience, embracing the Christmas spirit. 19. The Christmas Gift email template Why you need it: Who doesn’t want a special gift during Christmas? Consumers definitely do, as spending during this season rises rapidly. This simple yet attractive template introduces the discount on the top followed by the best sellers. The expiration date of this deal stands out from the rest of the text to avoid confusion. Finally, this design could benefit from more colorful call-to-action buttons to help readers click faster. You can easily craft them using the intuitive builder. 20. The Feel the Holiday Cheer template Why you need it: This is a beautiful Christmas email template that combines beautiful colors and minimalistic email design. If you’re bored of red, this green/light peach holiday template will remind subscribers of the good old Christmas tree and make you stand out in the Christmas clutter. Don’t forget to use your email copy to spread the holiday message and give your audience something to remember. Your products are also your brightest stars. Use this elegant Christmas email template to make them shine. 21. The Christmas Super Sale template Why you need it: This bright red Christmas template is one of the best choices to attract readers’ attention. The structure will help you place your product recommendations in the middle of the action and boost your click-through rate. Furthermore, this template will stun every subscriber looking at the little holiday details like the white and red snowflakes that make the email look magical. Remember that when you create vibrant emails, you need equally vibrant CTAs to avoid overshadowing them. Moosend’s editor will allow you to choose any color on the color wheel to achieve an attractive result. All you need is your color-matching skills and a Moosend account. 22. The Happy Hanukkah Email Template Why you need it: Instead of the usual “Merry Christmas” email, you can use this email template to diversify your brand and engage with subscribers from different backgrounds. This brilliant design has all the right elements to invite your subscribers to a Hanukkah party they won’t forget. To target your audience with the right holiday campaign, you need to leverage the power of segmentation. Through your subscription forms, you can collect information about your audience and then use the data to send the right message to the right person at the right moment. TOPOL Free Christmas Email Templates Another great email template builder with beautiful Christmas templates is TOPOL. You can create templates from scratch or choose from the fine holiday template library. To get your holiday templates from TOPOL to Moosend, you’ll need to create an account with TOPOL and choose your template. To export them, you can download the HTML and images or the template with hosted visuals. Then, go back to your Moosend account, and add the code through the HTML option. 23. The Pet-friendly Christmas newsletter template Why you need it: Who said that Christmas deals are just for humans? If you’re looking for a template to showcase your discounts for pet products this is a great choice. Who can resist a Santa puppy after all? Apart from a great wish, showcase your products using vivid images and mention the discounts clearly to gain more sales. Finally, add a great subject line to increase open rates, and don’t hesitate to insert an emoji to make it more fun. 24. The Heartwarming email template Why you need it: This holiday season, don’t forget to share the love, joy, and happiness with your subscribers. How? Through this heart-warming email/Christmas card. The beautiful visuals and colors make this email template perfect for delivering your company’s warmest wishes. Also, invest in your storytelling and remind them you are a business that appreciates and cares for them. 25. The Traditional Christmas template Why you need it: Need something a little more traditional? Then this Christmas email template is just for you. The blue tones will give your email a more serious look. This is perfect for an older audience who appreciates a more traditional-looking email. Create a brief message to brighten their day, and don’t hesitate to make this email more personal by adding your subscriber’s name on the campaign. You can easily personalize your them through Moosend’s personalization features. The Holiday Season Is Upon Us Warm up your ESP engines because the holidays are drawing near. Grab these amazing templates, customize them, and share the holiday spirit with your audience to boost your sales and engagement beyond expectations. And remember, if you want to use Moosend to customize and send the beautiful Christmas email templates we saw above, create a Moosend account and start designing. --- ### 20 Christmas Email Marketing Examples & Quick Guide [2024] > Create the best Xmas campaign to boost sales by checking out the email design and copy of these top Christmas email marketing examples. - Published: 2023-10-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/christmas-email-marketing-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner, Intermediate No Christmas email marketing strategy is complete without some cool Christmas email marketing examples to get you inspired. We've collected some great Xmas email campaigns to help you get into the Christmas spirit to enter the festive season like Santa down the chimney. From Pre-Christmas emails to Christmas Day to Post-Christmas campaigns, explore fresh email marketing ideas to delight your audience and boost your seasonal sales. You'll also find some simple tips to create holiday campaigns you subscribers will find hard to skip. Pre-Christmas Email Marketing Examples Statistics have shown that 38% of American consumers are more likely to start their holiday shopping before the end of October. Early Christmas shopping deals, amazing gift guides, and season’s greetings are the best way to engage consumers faster than your competitors. Also, if you plan on targeting your audience throughout Christmas, you need to get your hands on marketing automation to streamline the email-sending process. You can even turn your welcome or abandoned cart series into Christmas season emails. With these in mind, let’s see some amazing Pre-Christmas email marketing campaigns for early Christmas birds. 1. Marks & Spencer’s Little Christmas Story Subject line: It’s beginning to look a lot like Christmas... This holiday email example by Marks & Spencer is great for early Christmas shoppers looking for the perfect snuggly knits. Instead of visuals, the brand uses pictures of people wearing the goods. However, it’s not just boring product images with dull CTAs. Marks & Spencer makes its knits an integral part of its Christmas email design. Smiley faces and stylish looks make this campaign more relatable, inviting the email subscriber to feel the Christmas vibe. What’s interesting is that the pictures and the headlines tell a story through email to intrigue and inspire the recipients. To mimic this Christmas email, you only need a drag-and-drop email builder and some Xmas visuals. You can easily register for a Moosend account, hop into the editor, and set your holiday marketing in motion. Sign up here 2. Cox & Cox – 50 Days Till Christmas Email Subject line: TODAY ONLY: Save £50 This Christmas campaign arrived 50 days before Christmas, and there’s a good reason for that. The brand offers customers special pre-Christmas deals to save money and time buying Christmas decorations. From the Christmas email template to the clever copy, this Christmas email marketing example is perfect for engaging your subscribers before the holiday season. Also, regarding the incentives, the Christmas email subject line and the copy help customers realize the limited-time offer, creating a sense of urgency. At the same time, the visuals and GIFs give subscribers an idea of what this email is about. 3. Starbucks Limited Product Announcement Subject line: Get holiday faves + a tomorrow! Everyone has seen the amazing Christmas products and beverages by Starbucks, and many want to be the first to obtain them. With this great Christmas email campaign, the brand informed subscribers that they’ll receive a free limited-edition cup with every holiday beverage they ordered on a specific day. To attract them more, they added great visuals of their holiday drinks to give more reasons to customers to drop by. Finally, the subject line and email design have all the elements a holiday email needs to stand out. 4. MeUndies’ Early Holiday Gift Guide Subject line: Gifts for Everyone The best way to boost your holiday sales is to create a Christmas gift guide for your target audience, as MeUndies did. The subject line is very straightforward, offering a solution to one of the most common Christmas pain points: finding the perfect gift ideas for your loved ones. Moreover, emojis will help your subject line stand out in your audience’s inbox and look more fun to interact with. The use of bright colors and visuals makes this campaign ideal for the brand’s younger audience. Lastly, from touching upon Zoom calls to TikTok dances, the copy truly speaks to the subscribers who feel that the brand knows them. If you’re having trouble making converting subject lines, don’t hesitate to use an email subject line optimizer to boost your open and conversion rates. 5. MAC’s Best Christmas Deal Example Subject line: Customize a Holiday kit! 3 picks for $65 ($90 value). Starting with the Christmas subject line, the brand wants to ensure that recipients will open the email no matter what. To do so, MAC raises three points: the reason (Customize a Holiday kit! ), the offer (3 picks for $65), and the value: ($90 value). Everything subscribers need to interact with the holiday email is right there, in front of their eyes. But what happens when MAC’s email subscribers open the campaign? The first thing they’ll see is a gif with the products offered in the deal. Which is an amazing idea for every email marketing strategy, as gifs can save you space and add movement to your campaigns. Finally, the pink copy attracts the recipient’s attention to the special Christmas sale, leading them to click on the CTA. If not convinced at first glance, the $90 value underneath comes in for the rescue. 6. Wendell August Forge’s Christmas Stock Up Subject line: LAST DAY Buy 3 Ornaments Get 1 FREE Customers love stocking up early, so why not give them an early Merry Christmas deal to fire them up and make it urgent? As you can see in the above Christmas email marketing example by Wendell August Forge, the brand adds a sense of urgency to the subject line to increase its open rates. And to make it even more efficient, it also inserts the “Buy 3 get 1 free” incentive to tease potential shoppers. That’s a great way to get prospects to buy more products from your store. When it comes to the copy, the brand opts for simplicity, using urgency and emotion to lead subscribers toward conversion. And to top it off, the color of the CTA and the effective use of white space make the brand’s incentive hard to miss. 7. The Blonde Abroad Christmas Blog Update Subject line: The Cutest German Christmas Town in the US! Christmas email marketing isn’t only limited to retailers, eCommerce stores, and B2B businesses. Bloggers can also leverage it to wish readers happy holidays and, of course, promote their posts during a super busy time of the year. In the above example, The Blonde Abroad, a traveling blog, sends a beautiful holiday email campaign to engage readers. Moreover, while the Christmas email copy is extensive, the blogger uses it to deliver her Xmas experience into her subscribers’ inboxes and make recommendations for winter and holiday destinations. Which is all her audience wants to see. Christmas Eve Email Campaign Examples Christmas Eve emails might belong to the pre-Christmas campaigns, but if you use them the right way, you can give your business a bigger boost before Christmas hits. Below, we’ll see messages using urgency to get customers to make a purchase. Without further ado, let’s take a glimpse into the last-minute buyer’s heaven. 8. Mejuri’s Gift That Never Expires Subject line: Gifting made easy This Christmas email marketing example by Mejuri might look simple; however, there’s true conversion potential lying within. First of all, the timing of this email is truly what makes it work. This isn’t just another Christmas sales email but a clever solution to “save” last-minute shoppers on Christmas day with digital gift cards. Moreover, what makes this email attractive is that customers can instantly purchase gift cards for their loved ones and, according to the CTA, send them away immediately. The value proposition is too hard to miss, letting subscribers know that it’s the gift that “never expires” and is “always the right fit! ” Apart from the gift card visual, Mejuri inserts social buttons to promote engagement with its social media accounts. 9. The Citizenry’s Pre-Christmas Mystery Subject line: Our wish for you. At first, this Christmas Eve email example by The Citizenry looks like a regular Merry Christmas email. The subject line is straightforward, and the visuals match the Christmas theme perfectly. However, what makes this email interesting is the mysterious message underneath. The brand invites its email subscribers to save the date since “the biggest perk of the year will be coming their way! ” Apart from the usual links to The Citizenry’s Christmas shop and gift guide, there’s no more information about what this “perk” is. For the brand, that’s an amazing way to build hype for something exciting and keep customers coming back for your Christmas email newsletter. Now you might wonder, what was that perk? Take a look: This post-Christmas email is all The Citizenry’s subscribers have been waiting for since Christmas Eve. With this out-of-this-world gift, the campaign was met with big smiles and a lot of appreciation. 10. Masterclass’ Free Holiday Gift For You Subject line: Last chance for a last-minute gift, delivered instantly Now, this Christmas email marketing example by Masterclass is the perfect illustration of how you can use your subject line to amplify your Christmas offer. Without using advanced elements like countdown timers, the brand gives the email a sense of urgency. In fact, it’s a double urgency: “last chance” for a “last-minute gift. ” Not only that but the last part, “delivered instantly,” works in the brand’s favor to boost its conversions. After all, ordering something on the 24th of December and getting it instantly is an excellent Christmas marketing idea for certain consumers. Furthermore, concerning the email design, Masterclass goes for a brand-oriented campaign with a Christmas offer that gives you something back for free. 11. Ann Taylor’s Xmas Sales Gone In A Flurry Subject line: This Sale Will Be Gone In A Flurry... At first look, this Xmas email example by Ann Taylor is your typical FOMO-infused campaign with a clear CTA to the sale and another call to action to join the loyalty program. However, what if I told you that the visual is a gif? If you look at the subject line, you’ll see how the brand reinforces the sense of urgency in a unique and Christmassy way. With its turn, the gif will amplify the effectiveness of the urgent copy. Ann Taylor’s amazing example shows you how simplicity and advanced elements can do the deed without being excessive. Use countdown timers and gifs to mimic Ann Taylor’s example, and go for more. If you want a fast-to-implement solution, sign up for a free Moosend account and make some real Xmas magic. Sign up here Christmas Day Email Examples Christmas is finally here, but email marketing never sleeps. As with Black Friday and Cyber Monday, Christmas is the perfect day to deliver exclusive deals and offers to shoppers looking for a last-minute gift! Of course, if you want to show your holiday spirit, you can also deliver a warm wishes email. Choose the perfect Christmas email template, customize it, and then you are ready for the holiday cheer. 12. Rothy’s From Us To You Xmas Email Subject line: Happy holidays from us. Christmas is all about last-minute sales and exclusive offers, right? Well, it is, but what about creating a heartfelt message to move your audience? Instead of delivering another last-minute deal, Rothy’s opts for a very personal and friendly email. The company used photos of the people behind the brand to humanize it and show them appreciation. The email design also works beautifully with Rothy’s Christmas card email, using a “From X to Y” structure to make the copy stand out. Of course, the sales elements are there. too. Nevertheless, they are so craftily incorporated into the campaign that they aren’t intrusive or weird-looking. 13. Zara’s Biggest Sale Of The Year Subject line: SALE stars tonight at 22:00 at zara. com There’s something different about this Xmas campaign by Zara. First of all, this isn’t your typical Xmas subject line, as the brand has turned it into a sales announcement. While there’s nothing Christmassy about it, Zara takes advantage of Christmas Day to promote its online sales event. What’s more, the real goal here is to boost engagement with Zara’s app. So, the brand promises early access to mobile users from 8 o’clock. Giving your audience early access is perfect for getting last-minute shoppers to buy more. And for those who want to get their items from a store, the brand lets them know they’ll be available from the 26th. This adds a little urgency to the messages since most discounted items will be out of stock by then. 14. Function of Beauty’s Email Christmasception Subject line: Leave someone off your list? Forgetting to buy a present for our loved ones can happen to the best of us. With this Christmas campaign, Function of Beauty presents last-minute customers with a solution. And while we’ve seen other examples doing the same thing, this brand takes it to the next level. Not only is the email design converting, with beautiful Christmas visuals and a brightly-colored call to action to attract attention, but the designs give customers a glimpse of what their loved ones will receive. Apart from all these, the brand also leverages gifs to bring this Christmas email marketing example to life: 15. Kurt Geiger’s Merry and Bright Sales Subject line: An Extra 10% Off – Merry Christmas from Kurt Geiger! In this Christmas email example by Kurt Geiger, you can see how the brand uses a short Xmas poem to get subscribers into the holiday mood and boost sales. To increase its click-through rates and conversions, the brand equips this email with a clear CTA (which could’ve been a brighter color to attract more attention) and the products for sale. This way, Kurt Geiger’s subscribers will be entertained and informed about the store sale. Finally, when it comes to the subject line, the brand uses its discount to show the immediate value that potential customers will gain. Simple, unique, and fun, this Christmas email shows how to marry sales with creativity. 16. Hunker’s An Xmas Helping Hand Example Subject line: Everything you need to clean AFTER the holidays Hunker is a website with interior design tips, tours, DIYs, and more. While it doesn’t have a product to promote and sales to boost, Hunker has to win the engagement game as every other blogger during Christmas. So, how does it do it? With a very targeted article on how to tidy your house after the holiday season. This content marketing technique is a great example of how you can intrigue your audience and offer them value without selling them something. For Hunker, this is the perfect opportunity to engage with their target audience and offer advice, raising the subscriber’s appreciation for the brand. Of course, this Christmas email doesn’t stop at one piece of advice. To increase traffic, Hunker adds a few more posts that its audience might find useful. Post-Christmas Email Marketing Examples Christmas is behind us but does this mean you have to stop your Christmas email marketing efforts? It's time to target the post-Xmas time or, if you like, the pre-New Year period. During this time, brands usually send their famous end-of-year sale emails with extra special offers and discounts. Let’s check them out. 17. Topshop’s Boxing Day Sale Subject line: The Boxing Day sale has started! Boxing Day is celebrated in the UK after Christmas Day. While targeting your UK audience with a post-Christmas campaign is neat, targeting everyone on your email list with the right message will give them more reasons to make a purchase. For Topshop, organizing a Boxing Day campaign makes the post-Christmas sale more special than simply saying, “here’s another sale. ” Also, the copy works perfectly, addressing another common pain point: getting the wrong thing for Christmas. With a bright visual and an even brighter discount, Topshop’s email example has everything it needs to wow customers and increase clicks and conversions. 18. Leesa’s Shop Now, Do Good Email Subject line: New year = 365 chances to do more GOOD A few days before New Year, Leesa takes the opportunity to deliver one of the greatest Christmas email marketing examples to promote its “do more good” cause. The email design also has a gif to excite Leesa’s subscribers about the new year, adding a bit of movement to their campaign. Lastly, the brand leverages yellow CTAs and white space to lead its email subscribers to take action. Of course, the $200 off is a real eye-catcher. Want to mimic Leesa’s example? Join Moosend, hop into the editor, and add the most beautiful gifs to steal some looks. 19. MVMT’s End Of Year Sale Email Example Subject line: WHAT’S 30% OFF? This end-of-year sale campaign by MVMT is one of the most elegant Christmas emails on our list. Firstly, the brand infuses its Christmas sales email with high-quality Christmas newsletter images of discounted products. Also, the “30% OFF MARKDOWNS” is not a static image but a glowing gif to make the offer stand out. Knowing that customers will want to see more of the 30% off products, the brand adds numerous product recommendations to showcase their watches and separate calls to action leading to the corresponding category page. It’s worth noting that when you click on the CTA and get to the website, MVMT displays a newsletter sign-up form with a discount. That’s a clever little hack to convert those visitors. 20. Taylor Stitch’s Year In Review Subject line: Our Year In Review — Save Up To 30% + $20 Credit Back A year-end sale is the hottest post-Christmas email campaign you can share with your target audience. Like Taylor Stitch, you can offer an amazing discount to get your shoppers to buy their favorite goods before New Year. However, this isn’t the only thing you can do with your year-end email. Taylor Stitch’s is one of those hybrid Christmas email marketing examples that offer two things in one. Besides the sale, the brand takes the time to provide information about its commitment and goals. This year-end-sale/year-in-review campaign is perfect for telling customers what you accomplished, showing them your milestones through a landing page. 6 Tips For Amazing Christmas For Converting Christmas Emails Do you need a list of useful tips to craft similar Christmas email campaigns that no one can forget? We created it for you: Create a Christmas subject line that reflects your email content and add relevant emojis to make it more attractive. Enhance your email design with holiday visuals and GIFs, staying consistent with your brand guidelines. Utilize customer segmentation and personalization to target your emails to your audience’s preferences and needs. Create automated workflows to nudge your subscribers at critical times during the holiday season. Offer enticing incentives such as gifts and coupons to increase sales and conversions during holidays Ensure your email copy is crispy and concise and that CTAs are written in actionable language to get more clicks. Get Your Holiday Email Marketing Ready There’s nothing more to say than get to your email marketing platforms and start creating equally amazing Christmas campaigns to target your subscribers. Before you go, double-check our amazing Christmas email marketing examples for an extra dose of Xmas inspiration. Use the little tips and tricks we discovered, and you’ll have a high-converting email sequence for all 12 Days of Christmas. And if you need an extra helping hand, don’t forget to check our Christmas email marketing guide for more. From all of us, Happy (Holidays) Email Marketing! --- ### 120 Christmas Email Subject Lines To Use In 2024 > Get inpired by top 120+ Christmas email subject lines to increase your open rates during the holiday season! - Published: 2023-10-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/christmas-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Are you dashing through the snow looking for the best Christmas email subject lines? Good news! Moosend’s elves are here to help. Today, we’ll show you subject lines from great brands to make this holiday season jolly and give your open rates the cheer they deserve. You’ll find various examples, perfect for promoting Christmas deals, seasonal content, and product recommendations. Plus, we've analyzed four holiday email newsletters on you behalf, to grasp how you can connect your subject line with the email content organically. Breakdown Of Chrismas Email Subject Lines Open this doc, pick your favorite holliday subject line, and tailor it based on your needs. Be naughty, save yourself the hassle Jingle all the way A Message from our CEO This is Christmas at Topshop Just Add Magic Gifts on gifts HOLIDAY GIFT GUIDE Under $85 Inspired by past Christmas mem-merries. What if Rudolph was your new boss? Beat the Holiday Rush – 25% OFF! IT’S HERE The 2024 Christmas Catalogue Our Christmas Giftorium Is Open Christmas is coming... get your store fully stocked Get ready for Christmas We WHISK you a Merry Christmas! Fresh flowers for a special time of year 2for1 HAWKERS XMAS Last-minute gifts that look pre-planned! Ship your Tattly in time The Holidays Came Early – Norfolk Pines are Here! Knock knock... . Rock the Christmas clock with time-saving gift inspiration Don’t wait for Santa Enjoy our Happy Holidays sale! Looking for The Perfect Chess Gift This Holiday? A certain Mr. Claus gets his gift ideas from us Celebrate Cyber Monday with deep discounts on all home decor Hey, Marilia. Prep for Christmas... it’s never too early! Essentials Everyone Should Have On Their Christmas List Don’t Miss Our December Sale: Up to 70% Off! You ordered, the North Pole delivered Gifting made easy Need a last-minute gift? Hustle & Bustle & Baconator® Our Final Sale of the Year Is Coming Happy holidays from us. Enjoy 50% Off Now! Have a fabulously festive Christmas Before you put out the milk and cookies... Thank You From Kurt Geiger And Rainbow Trust Last chance for a last-minute gift, delivered instantly Your FREE Pre-Holiday Gift Awaits! Carry on Christmas with 70% SALE. We’re taking a short break for Christmas 8 brilliant last-minute Christmas gifts Great news! Free shipping has been extended! Complete your Christmas. Destress and chill this Christmas Don’t panic! You still have 1 day left. You’ve made your list... FINAL HOURS for 20% sitewide savings. Today only! 50% off outerwear & accessories. We baked you something special! Wave at Santa’s reindeer as they go flying by your plane window Here’s the deal... Christmas is ALMOST Here! Find him the perfect gift! You were a good boy/girl indeed A Christmas Gift! Ho Ho Ho... The Time Has Come Don’t miss our Xmas sale (Recipient’s name) Only 24 hours left! Get that high-impact glow with Opalescent Powder You’ve Waited All Season For This... On the 1st day of Christmas R+W gave to me... From us to you, xoxo FP Happy Holidays! happy holidays! enjoy an extra 40% off sale on us A Quick Timeout To Say... Merry Christmas to all our customers Happy Holidays Season from all of us! Our sale is here! Merry Christmas from Timberland! From our family to yours... Xmas came early! // 40% OFF SALE SALE starts tonight at 22:00 at zara. com Guess Who’s Coming to Town? Everything you need to clean AFTER the holidays Gift yourself a new set of sheets: 50% off! Merry Christmas & Happy Holidays Spread Holiday Cheer Say Merry Christmas With These Gifts Merry Blissmas! It’s the Happiest of all Holidays Season’s feastings from Home Chef! Merry Christmas from all of us at Argos Hohoho! Wishing you a very Merry Christmas Share Christmas with your favorite people Sleigh Bells Are Ringing It’s Our Very Merry Christmas Sale We wish you a Merry Christmas and happy sales here! Hi Marilia, here’s +20% off just for you! 40% off? Woah, it’s the End of Year Sale! FINAL hours: Save up to 60% Resolution #1: Save more with up to 60% off sale Wait. EXTRA 40% off? Give yourself the gift of sound Take the Penguin Reading Challenge Your support inspires us 5 days. 1,000 parties. Lots of free espresso drinks. Start the year refreshed with $200 off Ho-ho-hot: 35 shades for €17 Christmas is a wrap. Didn’t get what you wanted? Holiday Deals are still on // Get 20% off selected styles Sale on Sale starts today Three Days Left: The One-Third Event Launch 2024: Get 20% Off Elementor Pro UP TO 75% OFF After Christmas Savings End of Year Sale: 70% Off After Christmas Sale STARTS NOW Save Up to 75% While Supplies Last 3 hours left for XMAS SALE to end We saved Santa’s best stocking stuffers just for you Year-End Sale – Save Up To 30% + $20 Credit Back Starting Now After Christmas Sale Going On Now! Our End Of Year Sale. Our Way Of Saying Merry Christmas Don’t Miss Our Christmas Offer – valid till 29 December! Thank You Didn’t get what you wanted for Christmas? LIMITED TIME After Christmas Sale UP TO 75% OFF New Year, New Me, Blah Blah Sale is GOING QUICK! Additional 20% Off All Christmas Clearance! Ends Monday! We believe in the magic of giving Ready to send your Christmas and New Year emails? Sign up for a free Moosend trial, pick one of our premade seasonal templates, and share your Christmas deals and greetings with your subscribers. You'll also access AI-powered tools to optimize your copy. Start for free How to Use Holiday Email Subject Lines In Your Emails The perfect subject line will give you better open rates, leading to great click-through rates and conversions. This is a solid booster for your holiday email marketing strategy. Here are some best practices to boost those metrics: Consider your tone and brand personality (brand alignment). Adjust the copy of your email marketing campaign content to the subject line, or vice versa. Use marketing automation like segmentation and personalization to create Christmas subject lines that speak to your subscribers. Add Christmas tree and gift emojis when you see fit to draw the subscribers’ attention. Utilize a sense of urgency to increase your open rates and conversions. Conduct A/B Testing to spot the most promising subject line version for you audience. If you struggle with finding the perfect Christmas subject line, you can also use our free subject line tester - Refine to do the trick. You’ll receive quick recommendations on how to improve your subject line based on your industry and email list size. Christmas Subject Line Examples: Analyzed If you're an eCommerce business owner, you know just how crucial the Christmas season can be for boosting your sales and reaching new customers. Plus, you’re probably looking to upgrade your email marketing strategy to thrive. Luckily, small twists in your email subject lines can drive positive results. Like our Black Friday subject lines, we can also divide our Christmas subject lines into four different segments to help you out. Each of these subject line categories will inspire you and let you create drip campaigns to target your shoppers and subscribers. Want to see some festive email campaigns to understand how to align them with the subject lines? Here are some examples from top brands for each category. 1. Pre-Christmas Email Subject Line: Meowingtons Subject line: Beat the Holiday Rush - 25% OFF! Why it works: Here’s Meowington's pre-Christmas email subject line for the so-called "early elves. " The subject line forms the right expectations, informing subscribers that a Christmas discount is ready for them. When opening it, they learn how to claim it at the top of the email. This email campaign is a great way to get your subscribers to take action, increase engagement, and give them a holiday gift for their stocking stuffers. Plus, marketers added beautiful product images and replaced the word "Now" with "Meow" to honor the brand and create a sense of urgency, all at once. 2. Christmas Eve Email Subject Line: MVMT Subject line: You ordered, the North Pole delivered. Why it works: This holiday subject line from MVMT is another great example of how your subject line and email content can deliver something extraordinary. Using the second person, the brand lets its subscribers know that they have stayed true to its promises by providing shoppers and their loved ones with the best products. However, this is no typical email. The subject line only hints at what MVMT had in store. Looking above, you’ll see how the brand promoted a video with the “MVMT’s elves” spreading the holiday cheer. The North Pole did deliver an amazing spectacle. 3. Christmas Day Email Subject Line: Free People Subject line: From us to you, xoxo FP Why it works: Free People uses its campaign to give seasonal greetings and promote its social media accounts. Their catchy Christmas subject line is fresh, perfectly resonating with their young target audience. If you know all about your subscribers, you can create engaging email subject lines to grab their attention. For Free People, that’s how you speak your target audience’s language during a busy holiday shopping time. You can also segment your email lists to tailor your messaging to different age groups if you wish! 4. Post-Christmas Email Subject Line: Ray-Ban Subject line: Holiday Deals are still on // Get 20% off selected styles Why it works: This is one of the best post-Christmas email subject lines to keep your Christmas offers going. Ray-Ban’s subject line lets its target audience know about the sales extension and keeps the holiday season going with 20% off. The perfect gift for customers who didn’t get the chance to complete their holiday purchases. You can also include a countdown timer on your Xmas email marketing campaign to remind them of the deadline for this Christmas sale. Boost Your Christmas Email Marketing With The Perfect Subject Line It’s undoubtedly the most wonderful time of the year for email marketing. So if your customers are on the “nice list,” make the most of holiday email marketing campaigns. Send customers the kindest Christmas wishes, deals, or ideas to nail the Christmas shopping, e. g. , a Christmas gift guide, and see your email ROI growing. Are you getting ready for it? Sign up for a free Moosend account, choose one of our pre-made email templates and design beautiful campaigns for your holiday shoppers! --- ### How To Use ChatGPT In 2025 [Web & API] > Wondering how to use ChatGPT's web-based interface or make an API call to retrieve information? Here's a simple guide to do it. - Published: 2023-10-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-use-chatgpt/ - Categories: Marketing - Levels: Beginner Using ChatGPT isn't rocket science. However, it involves a few steps, which can vary depending on how you intend to interact with the model. Users can engage with it through OpenAI's web-based interface, or via the API to integrate it into their own applications. Below you will find both ways in detail depending on your needs and level of expertise. So, without further ado, let's start. Web-Based Interface Using ChatCGPT's web-based interface is as easy as pie. You just visit the website, enter your query, and then click send. The model then will break down your sentence and give you a reply based on what you provided. Here are the steps you need to follow to make it work. Go to the website: OpenAI provides a web-based interface for interacting with the model. You can also access it via mobile but some features may be limited. Sign In/Register: Then you need to sign in or register for an OpenAI account. You can also use your Google, Microsoft, or Apple account to sign in/up. Add input: Once logged in, you will find a text box where you can type or paste your query or text. Submit After entering the text, you'll need to press the 'Send message' button to submit the input to the model. Receive Output: Finally, you'll receive the model's output after a short processing time. This can range from an answer to a question, longer generated text, etc. These are the steps one needs to follow to generate a response. The generation time and the quality of the content depend on which version you use. For example, ChatGPT Plus users enjoy faster times and can receive more creative and longer responses to their queries. To become a Plus member, you need to sign up for the paid subscription, starting at $20/month. API-Based Interaction An API-based interaction is more complex, meant for those who have coding knowledge and need to integrate the model with their applications. Let's see how it works: Generate API Key: First, you'll need to register for an API key. You can find and create your secret key on OpenAI's platform under the User settings. Install Client Library: Now you need to install a client library to interact with the API. This is done in Python through pip. Code: pip install openai Initialize API: In your code, you can now initialize the API using your secret key. Code: import openai openai. api_key = "your-api-key-here" Make API Call: To interact with the model, you can make API calls using the client library. For example: Code: response = openai. Completion. create( engine="text-davinci-002", prompt="Translate the following English text to French: '{}'", max_tokens=60 ) Parse Response: The response object will contain the model's output, which you can then parse and use in your apps. Code: generated_text = response. choices. text. strip Lastly, you can take the output text and use it however you like. Both approaches have their use cases, advantages, and limitations. The web-based interface is good for non-technical users who want quick answers to their queries. The API provides more flexibility and is aimed at developers looking to integrate the model into their own applications to expand their capabilities. Tips For Better Responses ChatGPT doesn't really "understand" what you ask but generates responses based on the data training it has received and the patterns it has assimilated to predict the next word. If you find yourself asking, "Why does ChatGPT not know the answer? My question is simple," then you may need to pay attention to the following. Be Clear: ChatGPT is phrasing-sensitive so anything that's phrased weirdly or differently may not give you answers. Instead, try to be as clear as possible. Rephrase: If you don't get a satisfying answer, try rephrasing your question or being more specific. Safety: While there are safety measures in place (Moderation API), the model might occasionally produce outputs that are incorrect, biased, or inappropriate. Always use discretion and verify critical information from trusted sources. Customization: For a better experience, users can insert custom instructions to receive better responses. The C. R. E. A. T. E. framework is a simple way to remind yourself to provide ChatGPT with all the necessary information in advance. Here's how to use it to craft effective prompts: Now let's see some use cases. ChatGPT Use Cases The model can be used for a variety of cases, ranging from personal to professional. Personal use General information: Definitions, explanations, and facts. Entertainment: Jokes, storytelling, and casual conversation. Daily reminders and planning: Though it can't store personal data, you can create plans or reminders for yourself. Professional Use Content generation: Drafting emails, blog posts, or other writing pieces. Code help: Offering coding advice, though it should be noted that it can't execute code to test its validity. Data interpretation: Guide statistical methods and data analysis techniques. Customer Support: Automating initial customer service queries, though human intervention is often needed for complex issues. Product Recommendations: Offering suggestions based on described needs, though it's not as effective as specialized recommendation systems. Limitations Before you start using ChatGPT, you need to know some of its limitations, highlighted on OpenAI's website. Accuracy: ChatGPT doesn't always have the correct answer. It's crucial to double-check important information to prevent misinformation. Lack of memory: ChatGPT doesn't remember past interactions, so each conversation is independent. Potential bias: The model can sometimes reflect biases present in its training dataset. Using ChatGPT ChatGPT is a powerful conversational AI tool with a range of applications for individuals and developers. People can easily navigate the web-based interface and get answers in a few seconds. Developers, on the other hand, can use its API to leverage its capabilities in full, integrating them with their apps through Python. Whether you're seeking information, planning, or just some entertainment, interacting with it is typically as simple as typing a query and reading the response. However, always be aware of its limitations and use it responsibly. Frequently Asked Questions (FAQs) Simple answers to common questions. 1. How do I use ChatGPT? You can use ChatGPT through OpenAI's official website, or various APIs and third-party services that offer ChatGPT functionality. 2. What can ChatGPT do? ChatGPT can assist with a wide variety of tasks, ranging from general information retrieval and planning to content generation and code help. It can also offer emotional support, assist with planning, and help with creative endeavors but always make sure to double-check the information or seek professional help when it comes to health problems. 3. What can't ChatGPT do? ChatGPT can't access real-time data, execute code, or provide professional advice in medical, legal, or financial domains. It also can't remember past interactions for privacy and data security reasons. Remember, ChatGPT can offer responses based on the patterns it has been trained on. 4. How accurate is the information provided? While ChatGPT can provide accurate and reliable information, it's advisable to consult multiple sources or professionals for critical tasks or decisions to avoid misinformation and biased content. 5. How do I make my queries more effective? Being clear and specific in your questions will help ChatGPT understand your needs better. If you're not getting the answer you're looking for, consider rephrasing your query as the model is phrasing-sensitive. 6. Can ChatGPT understand multiple languages? ChatGPT has been trained on a diverse dataset and can understand and respond in multiple languages, although its proficiency can vary depending on each one. Some of the languages include English, Spanish, French, German, Russian, Chinese, Italian, Dutch, and more. 7. How to prompt ChatGPT for email marketing? To create effective ChatGPT prompts for email marketing, focus on clearly defining the target audience, campaign goals, and desired tone or style of the email. Ensure your prompt includes key details like the product, call-to-action, and any specific language or phrases to be used. --- ### How Does ChatGPT Work? The Simplified Version [2025] > How does ChatGPT work? What has changed since its release? Today we take a look at everything you need to know about the powerful AI tool. - Published: 2023-10-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-does-chatgpt-work/ - Categories: Marketing - Levels: Beginner, Intermediate OpenAI’s ChatGPT is everywhere these days with super-companies like Microsoft already realizing its true potential for the future. Having less time on our hands to do more, the software has come to provide instant answers simply by adding our questions in the chat box and pressing send. But how does ChatGPT work? How does it know the answers and what are the limitations to the content it generates? Find out in the post below: What is ChatGPT? How ChatGPT works ChatGPT applications What Is ChatGPT? ChatGPT is a computer program designed by OpenAI. It resembles a chatbot that can provide conversational responses to users. But that's the short version. To define ChatGPT we need to define GPT first. GPT, which stands for Generative Pre-trained Transformer, is a family of neural networks that utilize transformer architecture to give applications the ability to create text, music, and images. These models are the highlight of artificial intelligence and are used to power up apps like ChatGPT and DALL-E. Individuals and organizations across industries use GPT models and generative AI to power up AI chatbots and generate content, such as email marketing platforms offering users the option to generate email copy simply by adding a topic. OpenAI has many models, including GPT, GPT-2, GPT-3, GPT-4, etc. , and they all follow a deep learning model structure. Now, ChatGPT (accessed through chat. openai. com) is a GPT model based on Transformer architecture used for generating responses. Essentially, it's a version of the GPT model that has been optimized and fine-tuned for conversation-like interactions. GPT-3. 5 vs. GPT-4 As of today, OpenAI gives you access to two versions. The GPT-3. 5 version of ChatGPT is available for free and plus users and is great for generating responses for everyday tasks. GPT-4, on the other hand, is only available for ChatGPT Plus users and it offers more creativity and advanced reasoning (with a cap of 50 messages every 3 hours). While there aren’t a lot of specific information released by OpenAI, the main ones between the two versions include: GPT-3. 5 GPT-4 Parameters 175 billion (GPT-3) Almost 100 trillion Memory Short-term - 8,000 words Short-term - 64,000 words Multimodal Model Text only Text and image processing Personalization Available Available - more creativity Training capacity Up to September 2021 Up to December 2023 Plugins Unavailable Available Multilingual support Yes Yes Web page searches No Yes (through plugins) Using ChatGPT is a great way to get quick AI-generated responses. However, one should be aware that it is a software application trained on specific data sets so its capabilities are limited and replies rely on patterns found on the trained data. To better understand the difference between GPT-3. 5 and GPT-4, we generated two responses. Here’s the GPT-3. 5 answer to our query: And here’s the GPT-4 version: As you can see, this generated response is longer and more intuitive than the GPT-3. 5 Even if you're using the free version of ChatGPT, though, you can still get better results if you improve your prompts. The C. R. E. A. T. E. framework, for example, helps you add details and provide guidance. Beta Features As ChatGPT evolves, OpenAI is constantly developing new features to make it one of the most powerful and versatile AI tools that will compete with Google’s Bard, and so on. Currently, ChatGPT Plus users can: Browse with Bing: a version of the tool that can browse the web to get information on recent topics and events. Use plugins: Expedia, FiscalNote, Instacart, KAYAK, Klarna, Milo, OpenTable, Shopify, Slack, Speak, Wolfram, and Zapier. Advanced data analysis: a version that can write and execute Python code to analyze and optimize data. Now that we covered the above, let’s see how ChatGPT works by analyzing the components mentioned above. How Does ChatGPT Work? As mentioned, ChatGPT is a state-of-the-art language model that combines Transformer architecture, pre-training on text data, fine-tuning, and natural language understanding to generate contextually relevant and safe responses in natural language conversations. Now, let’s see all the components and steps needed to go from “X? ” to “Y. ” Architecture The core of GPT is the Transformer architecture, a type of neural network architecture introduced in 2017 in the paper "Attention Is All You Need" by Vaswani et al, notable for its self-attention mechanism. Nowadays, this form of architecture is used by many natural language processing (NLP) and machine learning tasks. Its initial goal was to enhance translation, but now it’s widely used for text generation, summarization, and much more. Source Compared to recent neural networks (RNNs) or long short-term memory networks (LSTMs), Transformer Architecture doesn't process data sequentially. Instead, it processes all data points in parallel, which enables faster processing and training. Below are the main components of the Transformer: Encoder-Decoder Structure: Used to process the input data while the Decoder generates the output. Each is made up of multiple identical layers. Attention Mechanisms: The innovative self-attention mechanism allows the model to consider multiple parameters. Positional Encoding: Since word processing is parallel there’s no order. Positional encodings are added to the word embeddings to establish contextual information. Layer Normalization: For better training, normalization techniques are applied to stabilize the network. Feed-forward Neural Networks: Each attention layer is followed by feed-forward neural networks applied independently to each position. Scalability: Due to its scalability, the Transformer performs well on large and complex datasets. ChatGPT is based on the above Transformer Architecture. In the case of GPT-4, the model has multiple layers of decoders layered on top of each other. Each layer consists of a self-attention mechanism followed by a feed-forward neural network. What you need to remember here is that ChatGPT doesn't use the encoder of the original Transformer architecture, employing only the decoder part. Technology The actual computations are carried out using deep learning libraries such as TensorFlow or PyTorch. The model, especially large versions like GPT-3 or GPT-4, requires significant computational resources, often running on specialized hardware like GPUs or TPUs. In essence, ChatGPT and its underlying GPT model utilize the power of the Transformer Architecture, massive amounts of data, and deep learning techniques to produce human-like text based on the patterns it has learned from its training data. Pre-Training When it comes to the training process of models like ChatGPT, the training is supervised rather than reinforcement-based. This means they are trained on a large dataset with the goal of predicting the next word in a sequence. This large corpus of text data can include books, articles, and websites, such as Wikipedia, etc. The goal of the training process is to assimilate grammar, syntax, world facts, reasoning abilities (at a superficial level), and even some biases present in the data. To better understand its limitations, it’s good to know that the model does not have knowledge of the specific data in its training set. Moreover, it can’t access or retrieve any confidential, classified, or copyrighted information for obvious reasons. Source So, in a nutshell, pre-training is based only on publicly available materials. This helps ChatGPT create a general-purpose language model that understands the structure of a user's query and provides the most suitable response based on the patterns it has been trained on. Fine-Tuning The second part of training includes a process called fine-tuning. The purpose is to further train the model on specific datasets or tasks to enhance the accuracy and relevancy of the responses. For example, fine-tuning helps the model to better understand and follow instructions, generate more coherent text, and avoid generating harmful or inappropriate content, which is prohibited in ChatGPT. According to OpenAI, ChatGPT is fine-tuned from a model in the GPT-3. 5 series, trained in January 2022. Moreover, ChatGPT and GPT-3. 5 were trained on an Azure AI supercomputing infrastructure. Tokenization In this phase, the input text is broken down into chunks called tokens, which can be as short as one character or as long as whole English words, subwords, or even individual characters, depending on the language and context. Each token is represented as a vector using embeddings. These embeddings are numerical representations of words or subwords and capture semantic meanings and relationships. According to OpenAI, both versions use a tokenization process to convert input text into a sequence of tokens, which are then fed into the Transformer architecture. Specifically, GPT-3 tokenization uses a Byte Pair Encoding (BPE) algorithm or a similar method to break down text into manageable tokens. Then, the tokenized text is processed by the neural network using multiple layers of Transformer decoders. While OpenAI hasn’t publicly released more detailed information on the tokenization process, GPT-4 is better in certain aspects, including the model size and training data. Model Depth GPT models are deep, meaning they have many layers of the Transformer with each layer capturing different types of information and patterns from the input. The more data moves through these layers, the more the model assimilates it, resulting in refining its understanding and representation of the input. To get a better understanding of the model depth, GPT-2 had somewhere between 117 million parameters with 12 layers to 1. 5 billion parameters with 48 layers. GPT-3 increased to about 175 billion machine learning parameters. GPT-4 has now about 1. 76 trillion parameters and it employs deep learning techniques that are far more advanced than GPT-3. This means that this model can process approximately 25,000 words in a single query, which is significantly higher than its predecessor. Generating Responses To get an AI-generated response, a series of tokens need to be added as input. Then, the model generates a sequence of tokens as output, which can be translated back into human-readable text. It’s good to know that the model doesn’t have the capacity for human understanding and reasoning. Instead, it relies on identifying patterns in the dataset it was trained on and uses those patterns to generate answers. The output can be influenced based on different techniques, such as temperature settings or prompt engineering. To get a response to your ChatGPT prompt or query, you just need to write it in the chat and hit send. Then, based on the trained data it has, it’ll provide you with an answer. For example, that’s the response to our query: “Who is Elon Musk? ” As you can see, the model only lists Elon Musk’s ventures excluding Twitter’s (now X) acquisition in October 2022 as the dataset didn't include the information. Knowledge Limitations As we mentioned earlier, ChatGPT doesn’t have human understanding but rather relies on pattern recognition to generate responses. This means that the model doesn't remember past interactions due to privacy considerations and it's not aware of events or advancements after its last training data update, which is January 2022 for GPT-4. More specifically, OpenAI lists the limitations of ChatGPT on its website. In a nutshell: It may provide plausible-sounding but incorrect or nonsensical answers. Based on the phrasing, ChatGPT may claim not to know a query but it may provide a response if the prompt is altered. This makes the model phrasing-sensitive. The model can be excessively verbose, overusing certain phrases. ChatGPT only guesses user-intention since it can’t ask clarifying questions. The model will sometimes respond to inappropriate prompts or show biased behavior despite OpenAI’s use of the Moderation API to block such content. Biases OpenAI has informed users of the model’s potentially biased behavior. Since it's trained on large public datasets found on the internet, GPT can sometimes reflect biases present in them when generating text. Thus, users are advised to check the validity of ChatGPT responses to avoid misinformation. Moreover, regarding plagiarism, the goal of the model is to provide original and relevant responses. However, there's always a possibility that the generated text could resemble existing content due to the large datasets it’s been trained on. The thing is, if you intend to use the app for academic purposes, you should reconsider as you may come across certain issues. ChatGPT Applications While ChatGPT is designed for conversational AI, the GPT architecture can be used in various NLP tasks, from translation to Q&A, AI assistants, and more. Below, you will find some further applications powered by this new technology. Content generation: GPT-4 can be used to create written content, including articles, blog posts, and prompts, from creative writing to more technical pieces. Email and text Automation: It helps you compose emails based on specific criteria you feed on it —especially using the right ChatGPT prompts, can work wonders and be a real time saver. Programming: ChatGPT can generate code, and help debug issues at a basic level. Also, Plus users can upload images on it and ask ChatGPT to create code based on them. Data interpretation: the tool can interpret data or describe the steps to carry out a data analysis task. Language translation: Basic translation is also possible as more languages are added. Tutoring: ChatGPT can assist in explaining complex topics, ranging from science to history to mathematics. It is increasingly being used in educational technology applications. Search engines: It can be used to improve the natural language understanding capabilities of search engines, making them more responsive to user queries. Virtual assistants: While ChatGPT is not Siri or Alexa, future versions could offer more detailed and personalized responses. Summarization: The model can help in summarizing large blocks of text to save time. These are just a few of the real-world applications of the GPT model. Fascinating, right? ChatGPT Even More Simplified If GPT is all Greek to you, below you’ll find the simplest explanation of how it works. Now, let's imagine ChatGPT as a super-smart parrot whose owner has given it access to a lot of books, websites, and messages. This parrot doesn't really understand what it's saying, but it's very good at mimicking human speech and responding in ways that usually make sense. So, when its owner asks, “Hey Chatter, how are you? ” the parrot, after hearing the standard response to this question repeatedly, will simply reply, “I’m good. ” Here’s what it needs to do to give you answers to your questions: Mimicking: Chatter has listened to millions of conversations to learn how people talk. It knows which words usually come after other words or phrases. For example, after hearing "How are you? " it learns that "I'm good" is a common response. Your Turn: Now, you need to ask questions or make statements. The parrot doesn't "understand" you like a human would, but based on all the conversations it has listened to it can predict your query. Parrot Responds: After the training process, Chatter will choose the responses that fit best and reply, mimicking a real-world conversation. Remember, repetition is the mother of learning. No Memory: Just like a parrot, ChatGPT doesn't remember past conversations. Each time you talk to it, it's like starting anew. Not Always Right: Sometimes the parrot might say something that doesn't make sense or is incorrect. Some other times, it may not understand your phrasing at first but changing it may help it get it in the end. Remember, Chatter is just mimicking speech based on patterns; it doesn't actually "know" things but it’s good at reading the patterns. And now you have a clear idea of how ChatGPT works! Understanding How ChatGPT Works ChatGPT has become a very popular tool not only for individuals but businesses who want to benefit from the capabilities of AI. Leveraging the power of the GPT architecture and the Transformer model, ChatGPT provides a deep understanding of human language, allowing it to generate text based on the provided context. You can start using ChatGPT without any prior knowledge of the tool. All you need is a question and you are ready to go. Frequently Asked Questions (FAQs) Simple answers to complex questions. 1. Who is the CEO of OpenAI? The CEO of OpenAI was Sam Altman. He took on the role in March 2019, succeeding Elon Musk. 2. What is Reinforcement learning from human feedback (RLHF)? Reinforcement learning from human feedback (RLHF) is a machine learning approach that combines reinforcement learning (RL) with human feedback to train models. 3. What is a Large Language Model (LLM)? A Large Language Model (LLM) refers to a machine learning model designed to understand and generate human-like text based on the input it receives. These models are "large" in terms of the number of parameters they have (billions or trillions). 4. Does ChatGPT have a reward model? ChatGPT doesn’t use a reward model in the sense commonly associated with reinforcement learning. The training process relies on supervised learning, meaning it's trained to predict the next word in a sequence of words based on a large dataset of human-generated text. 5. Is ChatGPT an AI chatbot? Yes, ChatGPT is a type of AI chatbot designed to interact with users via natural language, answering questions, engaging in conversation, and performing various tasks that involve language comprehension and generation. --- ### 15 Cyber Monday Email Examples & Tips For 2025 > Get inspired by these amazing Cyber Monday email examples and use your email builder to create the perfect sales email for the holidays. - Published: 2023-10-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/cyber-monday-email-marketing-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Since one of the biggest shopping holidays of the year is around the corner, it’s time to get inspired by looking at some of the best Cyber Monday email examples. In this post, we will see some exciting email marketing campaigns from brands like Lenovo, LG, and Fila to find out what makes them work. Both eCommerce stores and retailers can use them to get inspired, so make sure to keep notes! Without further ado, let’s check them out! Who Can Target Cyber Monday While you may think that Cyber Monday is limited to electronics and tech deals, it’s a huge opportunity for any brand with an online presence. From fashion retailers to beauty, home goods, and beyond, businesses in all industries can benefit from this major shopping event. While Cyber Monday was initially created for online stores, it has expanded to include traditional retailers with digital offerings as well. Small businesses, independent sellers, and large corporations alike can all take advantage of this event. Even service-based businesses and SaaS companies can join by offering exclusive online shopping deals, free trials, or discounted subscriptions. So, whether you sell physical products or services, Cyber Monday will let you tap into the holiday shopping frenzy, drive traffic, and increase online sales. Additional Resources Retail Email Marketing Guide Ecommerce Email Marketing: Beginner's Guide How To Do Email Marketing For Small Businesses The Complete B2B Email Marketing Guide How To Create A B2C Email Marketing Strategy Best Cyber Monday Email Examples Now, let's take a look at numerous examples from B2B and B2B brands. 1. Moosend Subject line: Welcome to Cyber Monday This Cyber Monday email by Moosend offers an engaging, professional approach to driving action for B2B and SaaS businesses. Why it works: The sleek layout with cyber-themed graphics makes it visually appealing and relevant for a tech-savvy audience. Creates a sense of urgency with a countdown timer, encouraging recipients to act before the deal expires. The yellow call-to-action button contrasts well against the dark background, drawing attention and boosting click-through rates. The email copy is clear and well-organized, using bullets to highlight the different pricing tiers and Cyber Monday offers, making it easy for the reader to digest. The email maintains a polished and professional tone, making it ideal for B2B and SaaS businesses. You can easily replicate this design with the Moosend email editor to create your high-converting campaign. All you have to do is sign up for a free Moosend account and see what you can create. Try the editor 2. Uber Subject line: Need a hand after Black Friday & Cyber Monday? Uber's Cyber Monday email campaign is an excellent example of how non-retail businesses can leverage the holiday season to increase their revenue. Why it works: It cleverly ties in both Cyber Monday and Black Friday by offering customers a unique service. The copy addresses a common issue for holiday shoppers—how to get their items delivered quickly or personally—providing a simple solution through Uber's services. The visuals remain consistent with their brand identity, keeping the message both professional and engaging. The email includes well-placed CTA buttons ("Book Uber Package" and "Book Uber Taxi"), making it easy for recipients to take the next step and use Uber's service. The white space keeps the email clean, making it easy to read and ensuring the key information stands out without overwhelming the recipient. 3. Truly Beauty Subject line: Only a few moments left! 20% OFF sitewide! Truly Beauty’s Cyber Monday email campaign stands out with its unique color palette and clever personalization. Why it works: Instead of the typical dark colors often used for Cyber Monday, Truly uses a pink and green color scheme. This fresh approach immediately grabs attention, setting it apart from other emails in a crowded inbox. The email keeps the visuals minimal yet effective, using graphics of bags to tie into the shopping theme without overwhelming the design. The countdown timer at the bottom creates a sense of urgency, pushing recipients to act quickly before the deal ends. Adding the subscriber’s name at the top left makes the email feel personalized as if the offer is tailored just for them, which boosts engagement. 4. Jeni's Ice Creams Subject line: LAST CALL! Your free pint is waiting Jeni's Ice Creams has crafted a playful and creative Cyber Monday email campaign that perfectly aligns with the holiday while highlighting its unique brand. Why it works: The email uses a bright blue and orange color scheme, which, like Truly’s campaign, helps it stand out with a playful, eye-catching design. The orange CTA button is prominent and stands out against the lighter background, drawing the reader’s attention and encouraging immediate clicks. The use of phrases like "Going, going, gone" and the countdown timer adds pressure, pushing subscribers to take advantage of the deal before it ends. To fit the Cyber Monday theme, Jeni’s creatively uses pixelated images of a pint of ice cream and fonts, blending the modern tech holiday with their traditional product offering. The subject line employs the fear of missing out (FOMO) to encourage potential shoppers to click on the CTA. 5. Terre Bleu Subject line: Today Is The Final Day To Save! This Cyber Monday email example from Terre Bleu stands out for its decision to maintain its regular email design rather than adopting a more common Cyber Monday aesthetic. The simplicity works in their favor, keeping the focus on their products and offers, rather than an overly stylized design. Why it works: The brand sticks to its regular, minimalistic design, ensuring continuity in branding and familiarity for customers. The copy provides all the information shoppers need to make a purchase, including the extended sale for Cyber Monday, Tuesday, and Wednesday. Although the copy above the fold could have been omitted for brevity, the rest of the message is clear and informative. The countdown timer adds urgency, encouraging immediate action before the sale ends. The inclusion of a product block featuring various items gives shoppers a preview of what’s available and drives them to explore further. 6. Death Wish Coffee Subject line: Marilia Cyber Monday Is Dyin' Death Wish Coffee’s email is bold and attention-grabbing, making use of its brand color to create a stunning result. Why it works: The black background with red CTA buttons creates high contrast, ensuring that the key actions, like “Shop” and “Shop Coffee,” are hard to miss. Highlights both their coffee products and branded merchandise, keeping the content engaging and relevant for their target audience. To enhance engagement, the email also uses a personalized subject line, making recipients feel like the offer is tailored just for them. What also draws attention is that the discounts (Save 15%, 20%, 25%) are displayed through GIFs, creating a dynamic and interactive feel. This tactic is also used in the product blocks, showcasing multiple products and increasing engagement: 7. Lenovo Subject line: Cyber Monday Starts Early! Lenovo has created an effective Cyber Monday email marketing campaign, skillfully combining enticing deals with engaging visuals. By using countdown timers and clear messaging, the brand encourages urgency and drives immediate action. Why it works: The countdown timers create a sense of urgency, pushing recipients to act quickly before the offer ends. This technique increases the likelihood of conversions. Lenovo emphasizes the “Save up to 77%” benefit, clearly showing the value customers will gain. This direct messaging draws attention and leads to a higher click-through rate. By including a “Tomorrow’s Hot Doorbusters” section, the brand keeps its audience engaged beyond the immediate email, motivating them to return for more deals. Offering 2x rewards for loyal customers not only drives additional purchases but also makes subscribers feel valued, enhancing customer loyalty. You can easily mimic Lenovo’s email example by signing up for a Moosend account. Just hop into the editor and get started on the spot. Start for free 8. Fila Subject line: 30% OFF EVERYTHING + $25 Off Orders $100 or More: Our Cyber Sale Finale. Fila’s Cyber Monday email campaign is a great example of how to connect with subscribers and encourage purchases. Why it works: Instead of standard product shots, Fila uses images of models wearing their products, making the campaign more relatable and helping subscribers visualize the items in real life. The brand places the Cyber Monday deal front and center, ensuring the main offer grabs attention and keeps the focus on the discount, making it easy for subscribers to understand. To further encourage conversions, Fila sweetens the deal with an extra $25 off, providing subscribers with even more reason to take advantage of the offer. The Cyber Monday subject line teases the email’s content, giving recipients a clear reason to open the message and engage with the deal inside. If you have difficulty coming up with compelling email subject lines, you can use a subject line tester like Refine to help you. 9. LG Electronics Subject line: Cyber Monday deals are extended! LG Electronics’ Cyber Monday email campaign is an excellent example of how to extend deals and drive more purchases. Here’s why it works: Why it works: The email uses a strong headline to announce the extension of Cyber Monday deals, immediately catching the recipient’s attention and making it clear that special prices are still available. A prominent CTA button directs shoppers back to the website, while specific product categories are featured to help customers find exactly what they’re looking for, streamlining the shopping experience. By promoting Klarna’s pay later option, LG reassures customers that they can complete their purchases without immediate payment, reducing potential hesitation. Emphasizing free shipping encourages buyers to complete their purchases, minimizing cart abandonment and adding extra incentive to act. 10. EM Cosmetics Subject line: CYBER MONDAY STARTS NOW EM Cosmetics has a very effective and visually appealing Cyber Monday email example to drive purchases. Why it works: The email kicks off with a free shipping disclaimer in the header, instantly offering a benefit before revealing the main value proposition, and encouraging further engagement. The campaign uses visuals to present the Cyber Monday discount code in a clear, eye-catching way. A well-placed CTA button directly below the code ensures higher click-through rates, leading shoppers to act quickly. The free gift offer gives customers an extra reason to place an order. The email wraps up with a great email footer, providing important details like shipping information, returns, and customer support, making the overall shopping experience smoother and more informed. 11. Bobbi Brown Cosmetics Subject line: 30% off + free Extra Lip Tint Bobbi Brown’s promotional email for Cyber Monday checks all the right boxes, with a simple design and a high-quality product image. Why it works: The email delivers a short, direct message that highlights the key benefits of the VIP offer. Also, the copy is placed above the fold to grab attention right away. The black CTA button pops against the gold background, making it easy to spot and click, enhancing the overall visual appeal. The subject line complements the email content, reinforcing the value of the offer and enticing recipients to open the email. It includes important details in the email footer, such as an alternative payment method, the return policy, and social media buttons, all of which improve the overall customer experience and encourage engagement. 12. Red Bull Subject line: Last call to save up to 70% This eCommerce campaign by Red Bull is another great Cyber Monday email example, drawing inspiration from successful Black Friday email campaigns. Why it works: Uses advanced elements to capture the recipient’s attention, adding a beautiful GIF in the header to make it more exciting. Leverages its signature blue and red colors, creating a strong visual contrast that highlights key elements like the offer and CTA, making them stand out. The email footer includes additional important details, such as EU-free shipping and a 30-day refund policy. These elements address customer concerns and can significantly influence the decision to make a purchase. Want to craft a holiday email marketing campaign like Red Bull? Sign up for a Moosend account and use the advanced drag-and-drop email editor to make it happen! 13. Burrow Subject line: We love the cyber: take up to $1,000 off everything If you want to increase your Cyber Monday sales, you can craft a limited-time campaign to maximize your profit like Burrow. Why it works: The email uses bright, eye-catching colors and concise, valuable copy to effectively communicate the offer. The CTA is conveniently positioned below the offer, driving higher click-through rates by making it easy to find. Burrow includes a section showcasing their popular products, inspiring customers by showing what others are buying. A second yellow CTA button is strategically placed further down, matching the email design and capturing any shoppers who may have missed the first one. 14. RayBan Subject line: It's Cyber Monday // Last day to get up to 50% OFF This simple yet powerful email design by Rayban can be used as inspiration for both Black Friday and Cyber Monday email campaigns. Why it works: This email emphasizes the main promo deal, with 50% off for some of the top products. The color scheme is simple, using a red email font to highlight the 50% OFF discount. The subject line informs readers that it’s the last chance to claim this offer, adding urgency. The email footer includes all the essential information consumers need to know to claim the deal. To make your email more vivid, you can insert a relevant GIF into the design to increase their engagement. Sign up for a free Moosend account and see how you can add images and GIFs easily through the drag-and-drop builder. 15. Grammarly Subject line: Manifest miraculous writing with Grammarly Premium A simple Cyber Monday email example from Grammarly that's perfect for service-based businesses who want to increase their seasonal sales. Why it works: Offers a 50% discount to those who want to upgrade their plan to boost conversions. Has a vibrant green CTA that matches Grammarly's brand colors. It also stands out on the black background. The visuals and copy in this email blend seamlessly: a playful "discount potion" graphic is paired with the creative "Cast a Spell with Your Words" copy, making the message both engaging and thematic. This email could benefit from a more descriptive subject line with more details about the deal to increase open rates. If you’re unsure about it, use a free subject line tester like Refine or run A/B Testing to choose the version that will attract more subscribers. How to Craft the Perfect Cyber Monday Campaign Creating the perfect sales email for your target audience is essential to get more clicks and conversions. To do it right, here are some simple yet effective tips you need to follow. Start with a template: Since this is a very busy time, you can use a pre-made sales template or Cyber Monday design to save time and effort. Add an intriguing subject line: Make your campaigns stand out with the right subject lines. Use emojis and urgency to stand out in the inbox and boost your open rates. Create irresistible copy: Ensure that your copy shows the benefit of shopping from your store. Make a value proposition that will be hard to miss. Insert a converting CTA: Choose the right copy, color, and placement to catch your subscribers’ attention and convert them into customers. Leverage marketing automation: Create Cyber Monday automation workflows to save time and boost conversions. Optimize your Cyber Monday promotions: Use data from last year, including open rates, conversions, and bounce rates. This will help you understand your email list better and create messages tailored to their needs. Following the above tips will help you create an effective email marketing campaign, not just for Cyber Monday, but for your entire Cyber Week. It's important to offer early access to your deals to keep your audience excited and engaged before the main event begins. You can even create a sense of exclusivity by offering VIP access to customers who participated in your Black Friday sale. Moreover, combine your Black Friday emails with Cyber Monday for a continuous sales experience. Further reading: If you need more tricks to ace them, you can check out our email marketing tips guide. Cyber Monday Email Marketing Resources Discover our dedicated resources for Cyber Monday below: Free Cyber Monday HTML Email Templates Cyber Monday Subject Lines Cyber Monday Email Examples to Get Inspired Now you're ready to get started. Review the Cyber Monday email examples above and note the elements that stood out to you. Then, open your email builder and begin crafting your promotional messages. Whether you’re starting from scratch or customizing a Cyber Monday email template, focus on the key elements that drive conversions—countdown timers, bold fonts, irresistible coupons, eye-catching visuals, and compelling copy. To streamline the process, you can use Moosend’s email marketing service. It offers everything you need to create the perfect campaign for the biggest sale of the year. Sign up for a free account and start designing your Cyber Monday emails today. Time to set your Cyber Monday email marketing strategy in motion! --- ### 90+ Best Cyber Monday Subject Lines For 2025 > Get ready for the holiday season with some of the best Cyber Monday subject lines and tips to boost your open rates effortlessly. - Published: 2023-10-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/cyber-monday-email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Are you ready to launch your promotional campaigns but struggling to come up with the perfect Cyber Monday subject lines? Today, we’ll provide you with some of the best sales subject lines you can use directly (with some tweaking to fit your brand) or as inspiration to craft your own before Cyber Monday begins. We’ll also share valuable tips and tricks for eCommerce, retailers, and small businesses. Lastly, we’ll analyze examples from existing Cyber Monday email campaigns and explore what makes them successful. 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Last Day for the Hottest Savings Your 20% OFF coupon (includes prestige & fragrance! ) Cyber Week Sale: 30% off Sitewide LAST CHANCE: Cyber Week Deals End Tonight! Final hours on our once-a-year Cyber Monday Sale! FINAL CALL - Black Friday ends at midnight Time's almost up on your email exclusive offer! Cyber Monday, even on Tuesday and Wednesday! CYBER MONDAY Sale Extended! ENDS TOMORROW: 30% OFF + Up to 60% Off Sale 6 HRS LEFT! 40-90% Off EVERYTHING These deals are in stock, but not forever... Last Call - Up to 50% + Extra 20% off! Ready to create your next seasonal email campaign? Sign up for a free Moosend trial, choose one of our premade email templates, and customize it as you wish. Start for free Cyber Monday Email Subject Lines Tips Crafting subject lines that make your subscribers click on your Cyber Monday campaigns is essential to boosting your seasonal revenue. While it may seem complicated, you can always follow subject line best practices to make them more effective. Subject line copy: Use valuable copy to entice your shoppers and show them the benefit of shopping from you, implying a sense of urgency. Length: Make your subject lines between 20-40 characters to keep them straightforward. Emojis: Leverage the power of emojis to attract attention and make your campaigns more unique. Spam words: Avoid using spam words that will land your emails in the spam folder. Preview text: Use extra text to give your subscribers more details about your offer, shipping, and more. Personalization: Leverage custom fields and audience segmentation to create more targeted subject lines. If subject line creation gives you a hard time, you can use a subject line tester like Refine to help you. You’ll receive a rate based on your industry and number of subscribers, including suggestions to improve it. Best Email Subject Lines for Cyber Monday: Analyzed Now let’s analyze some Cyber Monday subject line examples for one of the biggest sale of the year and why they work. 1. Bobbi Brown Cosmetics Subject line: Cyber Monday Early Access: 40% off select faves What works: Bobbi Brown Cosmetics has a different approach, using numbers to capture the customer’s attention at first glance. As you can see, the brand injects its Cyber Monday subject line with the holiday discount to show the immediate benefit of shopping from them. Moreover, adding “Early Access” makes the campaign even more special for shoppers who want to avoid shipping delays and shop as early as possible. 2. Wendell August Forge Subject line: CYBER MONDAY ◆ Save 20% Sitewide + Free Shipping Over $100 What works: Speaking of benefits, apart from inserting your amazing Cyber Monday discounts, you can also include additional incentives to make your offer stand out more in the inbox. Here, Wendell August Forge not only includes their offer but also lets subscribers know that they have free shipping with purchases over $100. Free shipping is one of the best ways to attract customers during high-spending seasons and minimize cart abandonment. After all, stats show that high shipping costs are the top reason for abandoned carts during checkout, so solve this pain point to get more sales and happy customers. 3. Fenty Beauty Subject line: Moo, Cyber Monday is ALMOST over! What works: Fenty Beauty’s holiday subject line leverages another clever technique to increase conversions. As you can see, the brand includes the subscriber’s name to make the email friendlier to them. This is one of the simplest forms of personalization to make your messages more personal to your target audience. Furthermore, the brand uses urgency and emojis to make its campaign more effective and appealing. If you want to use personalization like Fenty Beauty, capture your subscriber’s contact information before they join your list. To do that, create a beautiful newsletter signup form with the necessary fields, and you are ready to go. 4. Skull Candy Subject line: Only for our VIP Customers What works: Skull Candy’s Cyber Monday subject line relies on exclusivity (VIP Customers) to promote open rates. The brand lets potential shoppers know this bargain is specifically for them, intriguing the recipients and making them want to learn more about it. As you can also see, Skull Candy has also added an emoji to make the subject line more unique, boosting the mysterious vibe and increasing its visibility in the inbox. 5. Dell Subject line: Cyber Monday limited-quantity deals live 8 AM ET. What works: Here is another great Cyber Monday subject line example from Dell. The electronics business uses its copy cleverly to excite potential shoppers. More specifically, they use limited-quantity deals and a specific time that works similarly to a countdown timer to add urgency to their email marketing campaign. This risk-averse technique called FOMO is used by numerous businesses to inspire more conversions by showing prospective and current customers what they will be missing out on if they don’t engage immediately. 6. NYX Subject line: Top Sellers for $5 or less + 2 free gifts What works: NYX Cosmetics’ eye-catching subject line is split into two parts. The first informs shoppers about their amazing offer, allowing them to get their top seller at a low price. The second, and more important one, gives them two gifts. You can take advantage of the free gift effect during the holidays to encourage prospective buyers to click on your call-to-action (CTA) and make a purchase. At the same time, you can give away products that you may have in excess and make your shoppers happy. 7. Fashion Nova Subject line: HOLY S#! TCYBER MONDAY IS EARLY‼ What works: If your brand tone allows it, you can always create something more unique that will stand out in your subscribers’ cluttered inboxes. Fashion Nova took this chance to make a slightly different Cyber Monday subject line to increase their open rates. Apart from the emojis, the brand used the above expression to intrigue shoppers and boost excitement. If you want to craft a subject line like this but are skeptical about it, you can always censor it or come up with other variations. Now it's time to start crafting your subject lines for Cyber Monday. You can use Refine to optimize your ideas for better performance and engagement. If you sign up for Moosend, you can also streamline your creation process by using the tool directly within the platform to perfect your email subject lines and campaigns. Cyber Monday Email Marketing Resources Need email examples and templates for Cyber Monday? Check out our dedicated resources: Free Cyber Monday HTML Email Templates Cyber Monday Email Examples Cyber Monday Subject Line Success In a nutshell, consumers are on a great hunt for big Cyber Monday and Black Friday deals, so you can’t leave this opportunity unseized. So sit down and create your unique subject lines to maximize your sales this holiday season. If you are pressed for time, customize some of the above examples. If not, use our tips to make yours effortlessly. Moreover, if subject line creation is the bane of your existence, utilize your subject line tester for better results. And if you want to step it up a notch, you can always use your email marketing platform to collect open rate data and perform A/B tests. You can do that by signing up for a Moosend account and using the dedicated tools to discover your audience's best possible subject line and then nail your email design. Now it’s time to create! FAQs Here are some common questions about Cyber Monday. 1. What is special about Cyber Monday? Cyber Monday focuses primarily on online sales. It offers consumers an opportunity to take advantage of discounts on a wide range of products, often extending or supplementing the Black Friday deals. What sets Cyber Monday apart is its emphasis on eCommerce, providing exclusive digital discounts and deals that may not be available in physical stores. 2. How do you plan for Cyber Monday? To plan for Cyber Monday, you should: Prepare marketing strategies and promotions ahead of time. Ensure your website is fast and mobile-friendly to handle traffic surges. Send promotional emails with engaging subject lines and offers. Consider flash sales or time-limited offers to create urgency. Promote Cyber Monday offers through social channels to drive traffic. 3. What is the Cyber Monday event? Cyber Monday is an online shopping event that takes place the Monday after Black Friday. It was created to encourage people to shop online and has grown into one of the biggest online sales events of the year, with discounts on everything from electronics to fashion. 4. What is different about Cyber Monday? Cyber Monday is different from other sales events because it is primarily online. While Black Friday often includes both online and in-store deals, Cyber Monday focuses exclusively on eCommerce. The deals are often centered around tech and electronics, though many industries participate. --- ### 11 Free Cyber Monday Email Templates [2025] > Get your hands on these free Cyber Monday email templates to save valuable time and create the best sales campaigns for your business. - Published: 2023-10-13 - Modified: 2025-01-07 - URL: https://moosend.com/blog/free-cyber-monday-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner If you're just starting to plan your holiday email marketing and need to speed up the process, using Cyber Monday email templates can help you create sales messages quickly and efficiently. In this guide, we’ll explore pre-made designs that you can easily customize to fit your brand, saving you time and effort. Additionally, we’ll cover how to create and save custom templates so that you can reuse them for future campaigns. Why You Need Cyber Monday Newsletter Templates Using Cyber Monday templates can significantly enhance your email marketing efforts and save valuable time. Here are some more benefits to consider: Used as blueprints: Templates provide a good starting point, sparking creativity and allowing you to focus on crafting compelling content rather than spending time on design. Enhance urgency: With features like countdown timers and flash-sale sections, Cyber Monday templates will remind you to add urgency, encouraging quick purchases. Reduce stress: When you're juggling multiple tasks, templates offer a pre-made structure, reducing the pressure of creating everything from scratch. Optimized for seasonal themes: Ready-made designs come with Cyber Monday and holiday visuals, saving time while ensuring your emails are festive and timely. How to Create Custom Cyber Monday Templates with Moosend Moosend’s email marketing platform will let you import templates from various template builders like Stripo, Bee, etc. However, if you feel like building your custom templates, you should hop into our drag-and-drop editor and start creating asap. Here’s what you need to do: Sign up for a free account Go to the template builder Craft your design from scratch Save it as a custom template in your library Moosend’s email template builder has various elements to craft the perfect message for your needs. For instance, you can add images on the spot, videos, GIFs, product blocks, conditional visibility for different segments, and more. Below, you'll find a responsive Cyber Monday email design created with Moosend’s email builder: Try the editor for free Moosend's Free Sales Email Templates You can use the following promotional newsletter designs to create special Cyber Monday email offers for your audience. You will find these in Moosend's email template library. 1. Single product promotion A great template for showcasing dedicated products for Cyber Monday. Customize it Why you need it: Its clean, distraction-free design puts the spotlight entirely on your featured item, making it easy for customers to focus on the offer. The simple layout also allows you to highlight key details such as the product's price and features, while the call-to-action button is above the fold to encourage quick action. You can also customize the colors to match your brand, ensuring consistency across your marketing materials. 2. Clean multi-product email template This design is created to promote multiple products while maintaining a clean, organized layout. Try it Why you need it: The generous white space helps prevent visual clutter, ensuring that shoppers are not overwhelmed by too many elements at once. At the top, there’s space for a headline offer and a CTA, ensuring that key promotions grab attention immediately, even above the fold. The product section below provides room to feature various items, making it ideal for highlighting several deals simultaneously. Also, each product has its image, price, and dedicated CTA. 3. Versatile Cyber Monday Email Template If you want to showcase various products, this sales-oriented template is perfect for the job. Customize it Why you need it: The clean and organized design ensures that your main offers stand out without overwhelming your customers. The bold header section is ideal for showcasing a prominent discount or special offer, ensuring it's the first thing recipients notice. You can also take advantage of the extra sections and dividers to highlight important messages like free shipping or exclusive promo codes, giving shoppers additional reasons to act quickly. Stripo’s Free Cyber Monday Email Templates Stripo is a template builder with many pre-made Cyber Monday campaign designs. You can easily pick a design and customize it to fit your branding. To send them to your audience, though, you need to export your email design and import it to your email marketing service provider of choice. Moosend already integrates with Stripo. All you need to do is sign up for an account and connect the two apps. Here’s an easy tutorial you can follow: Now let’s check out the templates we collected for you! 4. Simple Cyber Monday newsletter template A great and simple design to create a quick sales campaign for your online business. Why you need it: The above template will allow you to craft a beautiful promotional message for your target audience. You can take advantage of the layout and white space to increase visibility, as well as add your incentives in the header for more clicks and conversions. Moreover, you can easily add your copy in the middle of the design to show your subscribers the value of interacting with your email. Lastly, for better conversions, you can insert a dedicated CTA button to promote your click-through rate. 5. Dark Cyber Monday email design A template reminiscent of Black Friday to promote your Cyber Monday Sale. Why you need it: Grab this pre-made Cyber Monday email template to craft a fancy promotional message for your audience. The color palette is ideal for sales campaigns, allowing you to add multiple products/incentives to convert your audience. Moreover, you can leverage the last content block to cross-promote between other channels and give your customers more benefits. For instance, you could easily customize it into a “Refer-a-Friend” section or add a store locator if you have a physical shop. 6. Exclusive Cyber Monday deals template If you want to make them urgent, go with a countdown timer! Why you need this: This newsletter template is perfect for online stores that want to promote a single item. You can use the visual on the right to add an intriguing product image to show it to your shoppers. Then, use the left content block to add your value proposition. Here, you can use the countdown timer, an advanced element that will add a sense of urgency to your Cyber Monday offer. In addition, customize your footer, adding extra information such as your returns policy and an unsubscribe button. Lastly, you can keep the social button to cross-promote between email and social media for better reach. 7. Cyber Monday deals email template A great pre-made design with a splash of color to create campaigns that will charm your audience. Why you need it: This beautiful newsletter template is perfect for eCommerce stores and retailers. You can take advantage of their header to add a description of your deal through an eye-catching visual. Furthermore, Z layouts are great for increasing the readability of your email campaign. Here you can use it to promote your Cyber Monday deals, adding high-quality images and converting call-to-action buttons. 8. Chic Cyber Monday design Another elegant design you can easily customize for your eCommerce business and more. Why you need it: If you have multiple Cyber Monday deals to promote, you can use the above pre-made design to craft the perfect promotional email marketing campaigns. You can easily take advantage of the layout to add your coupons or promo codes above the fold for better engagement and click-through rates. Furthermore, since this template is more generic, you can easily use it to create a campaign either for Cyber Monday or Small Business Saturday. Don’t forget to add all the right elements like a sense of urgency and the right Cyber Monday subject line to increase the performance of your message. 9. Single-focus Cyber Monday newsletter template Use this design to target the biggest sales event of the year effortlessly. Why you need it: Grab this responsive email design to craft a dedicated Cyber Monday email campaign for your target audience. You can use the layout to promote a single item or show your audience your sitewide discount code and why they need to shop from your website. Moreover, when you create your email marketing message and import it to your ESP, add an intriguing email subject line with emojis for better visibility and open rates. 10. Cyber Week promo code email design A minimal HTML email template to promote your Cyber Monday discounts and products. Why you need it: Use the above responsive template to boost your online sales. You can easily add eye-catching visuals to excite your customers and show them your amazing discount codes. Furthermore, provide guidelines on how to claim the discount highlighting words such as the promo code and free shipping. Lastly, this will also work as a Black Friday email template. All you have to do is add the right copy and images. 11. Cyber Monday big sale newsletter template Grab this template to showcase your multiple deals to your target audience. Why you need it: Use this template to present various information to your audience without losing their attention. With simple yet effective email copywriting, you can show all your deals at a glance and prompt readers to claim them. In this example, every deal is combined with an eye-catching image to gain more attention. Finally, you can add a descriptive email footer with additional links to increase your website traffic. Tips to Create Good Cyber Monday Email Campaigns Customizing your Cyber Monday email templates is essential to ensure they stand out and drive conversions. Here are some actionable tips to help you optimize them: Choose the right fonts: Stick to 1-2 clean, readable email fonts that match your brand. Ensure they are legible on both desktop and mobile devices to enhance readability. Highlight online shopping perks: Emphasize benefits such as easy online shopping and secure transactions. Showcase your credit card options to assure customers of a smooth shopping experience. Promote early access: Create urgency by offering early access to deals and using phrases like “Cyber Monday starts now” to draw attention. Incorporate exclusive offers: Add incentives like a free gift or limited-time discounts to encourage customers to act quickly. Add urgency: Use "last chance" messaging to create urgency, especially toward the end of your sale. By focusing on these tips, you can create a great Cyber Monday email that aligns with your brand and maximize your sales. Cyber Monday Email Marketing Resources Check out our dedicated Cyber Monday email guides for more: Cyber Monday Email Examples Cyber Monday Subject Lines Streamline Your Cyber Monday Email Marketing Strategy In this post, we saw some of the best Cyber Monday email newsletter templates to help you craft the perfect sales campaign for your business. Whether you make a VIP or a teaser email, you can use the above pre-made designs to save valuable time and effort. After you're done, sign up for a Moosend account to seamlessly deliver your emails and boost your holiday season revenue. You can take advantage of the platform’s integrations and advanced automation functionality to send out your campaigns at the perfect time. The biggest shopping holiday of the year is getting close! Get ready, and don’t hesitate to check out some Cyber Monday email examples to get inspired! --- ### 10 Effective Email Campaign Management Strategies [2025] > Looking for effective email campaign management strategies and tools to start your digital marketing? We got you covered. - Published: 2023-10-13 - Modified: 2025-04-10 - URL: https://moosend.com/blog/email-campaign-management-strategies/ - Categories: Email Marketing - Levels: Beginner Email campaign management entails the planning, execution, and analysis of your email marketing campaigns to achieve your marketing goals. As an essential aspect of digital marketing, marketers need to be aware of the key components and strategies that will help them succeed. In this guide, we collected everything you need to know to manage your campaigns more effectively. Let's begin! What Do You Need To Manage Your Email Campaigns? Before we get to the strategies, it’s important to understand the tools you are going to need and the features they need to have. Email marketing campaign management tools are designed to streamline the process of sending targeted messages to your subscribers and customers. Some of the best email services to help you include Moosend, Mailchimp, Constant Contact, and Brevo. You can scroll through to find more about them below. Now, effective campaign management requires the following features: Email design and editing: a user-friendly drag-and-drop editor with customizable email templates will help you craft visually appealing and responsive email designs without coding skills. Email list management: use segmentation to group your audience based on demographics, user behavior, or engagement history. Marketing automation: create and set up automated email sequences, such as welcome emails, drip campaigns, and abandoned cart series to target your audience at the right time. Email personalization: craft more targeted messages tailored to your subscribers using dynamic email content. A/B Testing: optimize your subject lines, content, and designs to determine what resonates best with your audience. Email scheduling: schedule your email campaigns to be sent at specific times for better engagement. Reporting, tracking, and analytics: track performance by monitoring your open rates, click-through rates, conversion rates, and other key email metrics. Integrations: connect your tools with customer relationship management (CRM) systems, eCommerce platforms, etc. , to streamline campaign management. Now that you know what to look for, let’s take a look at the best practices you can use to ace your campaign management. 10 Email Campaign Management Strategies Below you’ll find some of the best tactics to simplify and streamline your processes. Let’s see them. 1. Use an email marketing calendar Before you start, it’s important to set specific and measurable goals for your email campaigns. Whether it's boosting your sales, driving website traffic, or increasing brand awareness and visibility, knowing your objectives will help you have a high-performing email marketing strategy. When you set your goals, it’s time to get down to planning. Here, you can use an email marketing calendar to keep track of everything, including: Campaign names Email creator Campaign status Target email list Send time You can get Moosend’s free email marketing calendar template to start planning your email campaigns. Get the template Now let’s see a few more tools you can use along with your calendar to streamline campaign management. 2. Utilize project management software Project management tools can be incredibly valuable for managing email campaigns, especially when you're working with multiple team members, such as from the design department. Such platforms should be used in tandem with your email service to boost your efficiency. Below, you can find some great tools you can use. Trello: A visual project management tool that uses boards, lists, and cards to organize tasks and projects. You can create various boards for each email campaign, and within each board, create lists for tasks like content, design, testing, and scheduling. Team members can collaborate by adding cards and moving them through different stages of the campaign. Airtable: Airtable combines the simplicity of a spreadsheet with the complexity of a database, making it a powerful tool for organizing and managing email campaign details. You can create custom tables to track tasks, assets, deadlines, and team assignments. Teamwork: A project management platform with features for planning, organizing, and executing email campaigns. It offers task management, time tracking, and collaboration tools to keep your team on the same page. Now, let’s see what strategies you can use within your email marketing software. 3. Segment Your Audience Segmenting your email list based on demographics, purchase history, behavior, and engagement is a no-brainer for all businesses. This practice will allow you to send highly targeted and relevant content to different groups of subscribers. For better campaign management, organize your subscribers based on your set criteria and update their information regularly through your CRM to ensure your segmented contact lists are valuable conversion assets not just details on a spreadsheet. To get started, you can use your platform's segmentation tool. Moosend’s segmentation is both easy to grasp and powerful to help you create profitable segments for your business. 4. Personalize your email content Now that you segmented your audience, you can get started with email personalization. Using customer data, such as their name, location, and online behavior, you can tailor your content to their needs and past interactions with your brand. Personalized emails tend to have higher open and click-through rates and they are opened 82% more than bulk email campaigns. You can personalize your email campaigns by following these three best practices: Use the subscriber’s name Send product recommendations Deliver behavior-triggered campaigns Moving on, let’s see what you can do with your email campaign designs. 5. Create responsive email designs With 70% of mobile users deleting badly formatted messages, creating responsive designs is your priority. When you plan your campaigns, make sure they are mobile-optimized. Badly-designed and unresponsive emails will end up in the trash folder. The recipe to success is to: Use mobile-responsive email templates Keep them as straightforward as possible Choose mobile-friendly email fonts and sizes Add mobile-optimized images Test on numerous mobile devices 6. Automate your email campaigns Implementing marketing automation to send triggered emails based on user actions, such as welcome emails, abandoned cart messages, or re-engagement campaigns is one of the most crucial strategies to save time and increase message relevance. Setting up automated workflows based on various triggers and actions will help you target your audience at the right time with the right content. All you have to do is plan the sequences you need based on your industry and you are ready to go. Here are some of the most popular sequences you can use: Welcome emails Re-engagement sequences Abandoned cart series Reminders and follow-ups Need email automation software to do the job? Check out our list of automation tools here. 7. Compelling Subject Lines & CTAs To get your subscribers to interact with your messages and convert you need to ensure that there’s an intriguing subject line and a convincing call to action. Craft attention-grabbing subject lines that entice recipients to open your emails is essential to make them read your email copy. A well-crafted subject line can significantly impact your open rates. Regarding your CTAs, you need to be clear and stress the value of taking action. Using urgency and actionable language will help you achieve it. 8. A/B Test your messages Experiment with different elements of your emails, such as subject lines, sender names, content, and CTA buttons. A/B testing will help you identify what works best for your target audience. Moreover, don’t forget to optimize your send times. Test different times and days of the week to determine when your audience is most active. This may vary depending on your target demographic. 9. Maintain email list hygiene Regularly clean and update your email list to remove inactive or unengaged subscribers. A smaller, more engaged list is often more valuable than a large, unresponsive one. Remember that too many bounces will affect your email deliverability. To mitigate this, you can implement double opt-in, a process that will ensure you get legit email addresses from real people and not spam accounts. Email list hygiene needs to be among your priorities to ace your email campaign management. Some email service providers offer list-cleaning functionality or integrate with popular ones to help you out. 10. Track important metrics Last but not least, you need to monitor important metrics to see whether your campaigns are successful or not. You can do that through the reporting and analytics feature or your ESP of choice. Among others, you should keep track of: Email open rate Click-throughs Conversion rate Unsubscribes Bounce rate Now that you have the strategies, let’s explore some of the best email campaign management software you can use. 5 Email Marketing Platforms To Help You Manage Your Campaigns Below, you will find some great tools that offer all the features mentioned in the previous section. Let’s see them. 1. Moosend Moosend is an email marketing and marketing automation software that offers a user-friendly interface to create and manage your campaigns. The drag-and-drop builder is easy to use and powerful enough to help your marketing team build professional messages for your audience. Then, you can create automated sequences to laser-target your subscribers with personalized campaigns. Moreover, this email marketing tool will let you segment your contact list to assist your personalization efforts. Group them by demographics, interests, or behavior to create the most effective message for them. Lastly, Moosend offers a variety of additional tools to help you, including landing pages and popups, scheduling, A/B Testing, transactional emails, and detailed reporting and analytics to monitor your performance. Key features: User-friendly email editor, customizable email templates, marketing automation. Pricing: Paid plans start at $9/month for unlimited emails. You can also register for a free account to test this email campaign management software. Try it today! 2. Mailchimp Mailchimp is a popular and user-friendly email marketing platform that offers a range of features, including email design, automation, A/B testing, and analytics. Your marketing team members can use this email service provider (ESP) to set up complex customer journeys using the new visual editor. By using various triggers and actions you can come up with highly personalized sequences to deliver the best email content to the right audience. Furthermore, Mailchimp has powerful A/B Testing capabilities to assist your optimization strategy. For more sophisticated tools, users can get the Multivariate testing feature by upgrading to the Premium plan. Be careful, though, because, unlike its popular alternatives, Mailchimp can get pricey very fast. Key features: Complex customer journey, multivariate testing, landing pages. Pricing: Mailchimp’s prices start at $20/month for the Standard plan. A free plan is available for 1,000 sends but it has limited features. Read Mailchimp review 3. Constant Contact Constant Contact is known for its simplicity and variety of assets. Compared to its best alternatives, this email marketing software is excellent for beginners who want to get started with campaign management. Marketing teams can use the customizable templates to craft quick messages on the spot. Then, you can target your audience with bulk emails and personalized campaigns. Moreover, you can take advantage of the CRM features to track your customer data and pipeline. You can easily add new customer details, deals, etc. , to segment your audience effectively. Lastly, Constant Contact offers event marketing features to help you promote your webinars, charity fundraisers, online classes, and more, through social and email invitations. Key features: Event invitation management, list-building tools, SMS marketing. Pricing: Paid plans start at $12/month for 500 subscribers with the Lite. The Standard and Premium are at $35 and $80/mo, respectively. A 60-day trial is also available. Read Constant Contact review 4. HubSpot HubSpot email marketing is part of the brand’s marketing platform. It offers advanced automation, personalization, and reporting capabilities to help you keep track of your performance. One of HubSpot’s greatest strengths is its powerful CRM functionality. You can use it to power your customer support, sales, and marketing with tools like live chat, meeting scheduling, and email tracking. Regarding email creation and automation, HubSpot has a great email builder to craft your emails and pre-made templates and recipes to help you get started. Key features: CRM system, task management, HTML email builder. Pricing: HubSpot’s paid subscriptions start at $20/month. A free plan is also available to use but it is limited. Explore HubSpot 5. Brevo (Formerly Sendinblue) Brevo is another great email marketing platform that offers both email marketing and SMS marketing functionality to power up your multi-channel marketing. It's a fairly affordable ESP that charges you for the number of emails you send. Moreover, its lead generation tools are simple, while the workflow builder is intuitive and easy to use. Apart from the SMS and email marketing capabilities, Brevo also gives you access to WhatsApp campaigns to power up your engagement. Key features: SMS marketing, signup forms, marketing automation. Pricing: Brevo starts at $25/mo with the Starter plan and goes up to $65/mo for the Business. There’s a free plan to test the platform out if you like for 300/emails/daily. Read Brevo review Managing Your Campaigns Efficiently Email campaign management requires careful planning and execution to build and nurture new customers, drive engagement, and achieve marketing objectives. It's a dynamic field that evolves with consumer behavior and technology changes, so staying up-to-date with best practices is essential for success. End-to-end campaign management may seem like a daunting task that you may want to assign to someone else. However, with the right tools, you can simplify the process and be in control of your email marketing strategy. Want to power up your campaigns the easy way? Register for a free Moosend account today and let’s convert your audience at first email! Frequently Asked Questions (FAQs) Short answers to common questions. 1. What is an email campaign? An email campaign is a coordinated set of email messages sent to a targeted group of recipients with a specific goal in mind, such as promoting a product, following up on a previous message, or nurturing leads. 2. How do I build an email list for my campaigns? You can build an email list by collecting email addresses through sign-up forms on your website, social media, webinars, or through other marketing efforts. Ensure that you have explicit consent to send emails to these addresses to comply with regulations, such as GDPR. 3. How do I measure the ROI of my email campaigns? You can measure your email ROI by tracking metrics such as conversion rate, revenue generated, and customer lifetime value. Compare the results to the costs associated with your email marketing efforts to determine yours. --- ### 9 Mejores Alternativas a Mailchimp [2025 Predicciones] > Algunas de las mejores alternativas a Mailchimp para email marketing son Moosend, Hubspot, Omnisend, and Mailjet. - Published: 2023-10-12 - Modified: 2025-05-05 - URL: https://moosend.com/blog/mejores-alternativas-a-mailchimp/ - Categories: Email Marketing, Software Algunas de las mejores alternativas a Mailchimp para email marketing son Moosend, Hubspot, Omnisend, GetResponse, Constant Contact, MailerLite, AWeber, and Mailjet. En este artículo, encontrarás una comparación completa entre estas plataformas de email marketing. A través de su uso avanzarás tu email marketing construyendo listas de suscriptores, segmentándolas, realizando pruebas A/B, y creando flujos de trabajo de automatización avanzados sin gastar una fortuna. Exclusión de responsabilidad: La información que figura a continuación es válida a partir de mayo 2023. Cambios históricos de Mailchimp (Categorizados por fecha) A pesar de ser un servicio popular, Mailchimp cambia sus precios a menudo, algo que complica la vida de sus usuarios. A continuación, vamos a presentar los cambios más recientes de los precios de Mailchimp. Dichos cambios te servirán como referencia para saber qué esperar en el futuro. Febrero de 2022: aumento de 11% en los precios de todos los planes Agosto de 2022: el plan gratuito se limita a los 500 contactos, con un límite de envíos mensuales de 2500 (en comparación con 2000 y 10000, respectivamente) Febrero de 2023: el plan Standard aumentó de $17/mes a $20/mes Marzo de 2023: el plan gratuito disminuye otra vez, y esta vez mucho más. Puedes tener hasta 500 contactos como máximo, con un límite de envíos mensuales de 1000. Además, no puedes mandar más de 500 emails como límite diario. Estos cambios hacen que el plan gratuito no sea rentable para marketers y empresarios. Alternativas a Mailchimp: tabla de comparación con funciones y precios Algunas de las funciones que hacen Mailchimp el software de email newsletter popular que es hoy incluyen sus plantillas, sus opciones de segmentación, y la funcionalidad de pruebas A/B. Sin embargo, existen muchas soluciones pagadas y gratuitas que son mejores que Mailchimp, con funciones que se ajustan a tus necesidades. Para ahorrarte tiempo, aquí está la tabla de comparación completa de alternativas a Mailchimp. Haz clic en el enlace para abrirlo en una pestaña nueva mientras lees esta guía. Ideal para Plan Gratuito/ Prueba Gratuita Precio Mailchimp E-commerce, Agencias Sí (muy limitado) $20/mes Moosend Pequeñas empresas, E-commerce, Startups, Blogueros Sí (Prueba gratis) $9/mes HubSpot Grandes empresas Sí $20/mes Omnisend E-commerce Sí $16/mes Brevo Editores Sí $25/mes GetResponse Editores Sí $19/mes Constant Contact Gobierno y Educación Sí (prueba gratuita de 60 días) $12/mes MailerLite Medios online, Empresas pequeñas y medianas Sí $10/mes AWeber Marketing y Agencias de publicidad Sí $15/mes Mailjet Internet/SaaS Sí $15/mes Las Mejores Alternativas a Mailchimp Moosend - Mejor alternativa todo en uno en total HubSpot - Capacidades de CRM integradas Omnisend - Automatización y segmentación flexibles Brevo (ex Sendinblue) - Estupendas funcionalidades de pruebas de email GetResponse - Varias opciones de diseño de email Constant Contact - Excelente atención al cliente MailerLite - Decente entregabilidad de emails AWeber - Potente capacidad de seguimiento Mailjet - Seguimiento del comportamiento del usuario 1. Moosend Moosend es nuestra primera opción en la lista de alternativas potentes a Mailchimp. Si crees que Mailchimp puede ofrecerte todas las opciones pero cuesta demasiado, Moosend te apoyará en todo. En primer lugar, la mayor ventaja de Moosend es que pagas menos por las mismas funcionalidades. Cuando te cambies a Moosend, encontrarás un constructor de emails drag & drop que puedes aprender a dominar inmediatamente. La interfaz de usuario rediseñada es rápida, moderna, y sencilla. Es fácil registrarte aquí ahora mismo para enviar emails ilimitados y aprovechar todas las capacidades del servicio (tanto simples como avanzados) sin restricciones. Con Moosend, puedes segmentar tu audiencia con cada variación que te imaginas, incluso como usuario de la versión gratuita. Además, gestionar listas de contactos y construir un embudo de ventas potente para tu tienda en línea o agencia se convierte en pan comido a través de las nuevas herramientas de gestión de audiencias. Y lo que es más, el creador de automatización visual es rápido y fiable, ofreciéndote una vista previa de tus flujos de trabajo, a diferencia de Mailchimp. De hecho, Moosend es, en promedio, más de 45% más barato que Mailchimp, lo que lo hace la mejor alternativa en cuanto a relación calidad-precio. A fin de cuentas, Moosend es una opción sofisticada y asequible para profesionales de marketing y empresarios que necesiten una herramienta simple pero tengan un presupuesto ajustado. Ofrece todas las capacidades de un servicio de email marketing, de plantillas de email marketing gratuitas y segmentación de contactos avanzada a excelente servicio al cliente. ¡Echa un vistazo por qué estas empresas se cambiaron a Moosend! ¡Prueba Moosend gratis! Funcionalidades de Moosend: Potente editor de soltar y arrastrar para combinar con las plantillas de email newsletter gratuitas Formularios de registro para crear un sistema de generación de leads eficaz Opciones de segmentación de listas que te ayudarán a aumentar tu tasa de apertura y CTR Funcionalidades de automatización de email marketing para acabar con las tareas repetitivas Páginas landing que puedes crear con un constructor de landing pages fácil de usar Análisis avanzados en tiempo real que te garantizan el éxito Integraciones para todas tus aplicaciones y servicios favoritos Precio de Moosend Los planes de pago empiezan desde $9/mes para envíos de campañas de email ilimitadas. Obtendrás acceso al creador de formularios, editor de landing pages, emails transaccionales, y segmentación de listas, entre otros. Existe un plan de pago por uso a medida que te permite pagar cuando envíes, sin cargos extras. Además, puedes crear una cuenta gratuita y enviar emails ilimitados y crear formularios y flujos de trabajo automatizados para hasta 1000 suscriptores. ¿Cómo puede Moosend compararse como competidor de Mailchimp? MAILCHIMP FRENTE Moosend MEJOR FUNCIONALIDAD Plantillas de emails listas para usar Asequible y fácil de migrar de Mailchimpmigrate from Mailchimp IDEAL PARA INDUSTRIA Agencias, e-commerce Pequeñas empresas, E-commerce, Startups, Blogueros CONTRAS Bastante caro, lenta atención al cliente No tantas integraciones PRECIO Empieza desde $20/mes (para 500 contactos) Empieza desde $9/mes (todas las funcionalidades para 500 contactos) PLAN GRATUITO/ PRUEBA GRATUITA Sí (500 suscriptores - 1000 emails) Sí (1000 suscriptores - emails ilimitados) SERVICIO AL CLIENTE Solo guías y tutoriales para el plan gratuito. Planes de pago también incluyen soporte por email y chat en vivo. El plan premium también incluye soporte por teléfono y email. Base de conocimientos Seminarios web Tutoriales Soporte por todos los canales de comunicación (email/chat en vivo/teléfono) ¡Prueba Moosend gratis! 2. HubSpot HubSpot es una plataforma de crecimiento que combina marketing automation, email, y una serie de otras herramientas de marketing con el poder de CRM. Con HubSpot, tienes una visión clara de cómo tus estrategias de marketing afectan a la experiencia del cliente durante todo el proceso de compra. Es una alternativa excelente a Mailchimp para hacer marketing avanzado y formar una estrategia de marketing eficaz. Además del editor de correo electrónico intuitivo y las plantillas personalizables, HubSpot está pensado para ayudarte a crecer tu negocio con funcionalidades de optimización innumerables. Sin embargo, el verdadero poder de HubSpot es que combina email marketing con el sistema CRM y la plataforma de automatización de marketing. Con HubSpot, puedes crear campañas de email detalladas que ofrecen una experiencia adaptada a cada contacto. Esta experiencia está basada en la información que has adquirido a través del CRM. Entonces, puedes usar además la lógica de if/then en tus secuencias de email automatizadas, así que cada contacto recibe un correo electrónico basado en la experiencia que han tenido con tu empresa. Funcionalidades de HubSpot: HubSpot ofrece una amplia gama de funcionalidades que van mucho más allá de email marketing y marketing automation. Más específicamente, cuando creas un correo electrónico nuevo, puedes elegir entre una colección de plantillas personalizables y basadas en objetivos. Asimismo, HubSpot dispone de funcionalidades de pruebas A/B integradas y optimización de hora de envío para garantizar que tus mensajes se envíen en el mejor momento posible según la zona horaria de tus suscriptores. Las in-app herramientas de control de calidad te permiten obtener una vista previa de tu email en diversos dispositivos y enviar emails de prueba. El panel de control de análisis de HubSpot está diseñado para ayudarte a optimizar tus campañas con gráficos intuitivos y mapas de clics. Además, tienes acceso gratuito a formularios de registro y ventanas emergentes e incluso a un creador de páginas de destino. El sistema CRM te permite el envío de emails personalizados basado en varios criterios de segmentación, incluidas las etapas del ciclo de vida y segmentación de listas. La plataforma dispone de varias integraciones, como WordPress, WooCommerce, Shopify, etc. Con respecto al soporte de idiomas, puedes usar HubSpot email marketing en japonés, francés, español, portugués, y alemán, mientras Mailchimp solo soporta inglés. Precio de HubSpot HubSpot tiene un plan gratuito que te cubre algunas de las mejores herramientas de marketing. Estas incluyen email marketing, formularios, CRM, y gestión de redes sociales y de anuncios. El plan gratuito de HubSpot te permite mandar 2000 emails por mes. Para crecer y ampliar tu negocio, tendrás que pasar a uno de los planes pagados. Los planes pagados empiezan desde $50/mes y 5 veces el número de contactos. ¿Cómo puede HubSpot compararse como competidor de Mailchimp? Mailchimp vs Hubspot Best feature Ready to use campaign templates Full growth/stack platform Best for Industry Agencies, eCommerce Small and medium-sized businesses Cons Quite expensive, slow customer support Steep starting price Price Starts at $20/month Starts at $20/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (limited number of emails) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. Phone, email, ticketing, extensive knowledge base, academy courses Ve a Hubspot 3. Omnisend Omnisend está entre las mejoras alternativas a Mailchimp y dispone de funciones avanzadas de email marketing para profesionales de marketing y empresarios. Al contrario de Mailchimp, está destinado a negocios de comercio electrónico, con funcionalidades dirigidas a generar ventas y ayudarte a comprender a tus suscriptores y clientes profundamente. La herramienta empodera a los comerciantes en línea avanzar su e-commerce embudo de ventas, utilizando herramientas como ventanas emergentes, segmentación de clientes, y automatización de marketing. Además, Omnisend ofrece un plan gratuito que permite a los usuarios aprovechar todas sus funcionalidades. Por otra parte, hay un límite de 250 contactos. Por eso, es más eficaz para empresas pequeñas o más grandes con listas de contactos de tamaño considerable que quieren probar la plataforma sin pagar por adelantado. Debido a que se centra en e-commerce, el servicio dispone de una amplia lista de integraciones e incluso su propio mercado de aplicaciones para descubrir las integraciones que te ayudarán a crecer tu negocio. Funcionalidades de Omnisend: Omnisend da acceso a un conjunto de e-commerce funcionalidades que ayudarán a comerciantes a ganar más dinero haciendo menos trabajo, desde la adquisición hasta la retención del cliente. Esta alternativa a Mailchimp cuenta con un creador de soltar y arrastrar, plantillas listas para usar, y una interfaz que convierte la creación de campañas en un juego de niños. Sus funcionalidades de automatización también te permiten mandar emails personalizables desencadenados por diferentes comportamientos del contacto, por ejemplo la suscripción a una newsletter. Asimismo, la plataforma viene con herramientas de informes detallados para que los comerciantes en línea comprendan sus resultados y el comportamiento de sus clientes y tomen decisiones en base a ellos. En cuanto a la adquisición de suscriptores, el servicio ofrece una variedad de formularios de registro - como ventanas emergentes de intención de salida, páginas de destino, formularios interactivos, notificaciones de nuevo-en-stock , y mucho más - para convertir visitantes en suscriptores o clientes. Precio de Omnisend El plan gratuito de Omnisend te deja tener hasta 250 contactos, 60 SMS, y 500 notificaciones web push gratis cada mes. El plan Standard empieza desde $16/mes y además ofrece un Gerente de Éxito de Cliente (para clientes más grandes), chat dedicado 24/7 y soporte en vivo. Y además, viene con notificaciones push ilimitadas. El plan Pro está orientado a comerciantes online que quieran usar ambos, email y SMS. Comienza a partir de $59/mes y ofrece emails ilimitados, casi 4000 SMS, y notificaciones push ilimitadas. Además, puedes usar sus análisis avanzados además de las opciones que vienen con el Plan Standard. ¿Cómo puede Omnisend compararse como competidor de Mailchimp? Mailchimp vs Omnisend Best feature Ready to use campaign templates Flexible automation and segmentation Best for Industry Agencies, eCommerce E-commerce Cons Quite expensive, slow customer support Small contact offering on the free plan Price Starts at $20/month Starts at $16/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (250 contacts only) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. Email support and API & plugins for the free plan. Paid plans offer 24/7 chat and live support, along with email support. Customers with larger contact lists also get dedicated Customer Success Managers Ve a Omnisend 4. Brevo (ex Sendinblue) La próxima opción en nuestra lista de alternativas a Mailchimp es Brevo (ex Sendinblue). Brevo también ofrece un plan gratuito que te permite usar la mayoría de las funcionalidades de la plataforma. Sin embargo, hay un límite de envíos diario de 300 emails que no suena ideal. Brevo dispone de muchas integraciones, contactos ilimitados para cargar, un CRM de ventas, envío de SMS y correos electrónicos transaccionales. Además, puedes tener numerosas opciones de segmentación como usuario del plan gratuito, informes y análisis en tiempo real, y muchas opciones de personalización para crear emails y SMS. Con su interfaz de usuario clara y sencilla y sus funcionalidades de SMS marketing únicas, este proveedor de servicios de marketing parece una muy buena opción como competidor de Mailchimp. Funcionalidades de Brevo (ex Sendinblue) Brevo viene con una serie de funcionalidades de marketing que permiten a los usuarios automatizar sus tareas y ayudan cada tipo de negocio crecer rápidamente y fácilmente. Hay opciones para los que necesiten la plataforma para sus esfuerzos de email marketing, los que quieran ponerse de marcha con SMS marketing, y aquellos que prefieran dedicarse más al chat en vivo. Existen, por supuesto, más funcionalidades para elegir, con opciones de automatización de marketing geniales, herramientas de segmentación avanzada para mandar el mensaje correcto a la persona correcta, y una variedad de plantillas de emails transaccionales para elegir. Y si lo que buscas es una solución única para todos, ten en cuenta que Brevo dispone de herramientas de CRM excelentes. Asimismo, te da la oportunidad de crear páginas de destino, además de gestionar anuncios de Facebook. Precio de Brevo (ex Sendinblue) Como se ha mencionado anteriormente, hay un plan gratuito que cubre algunas de las funcionalidades más importantes y es ideal para pequeños empresarios . Si eres un nuevo marketer y 20000 emails al mes son bastantes, los precios empiezan a $25/mes. No obstante, este precio incluye las funcionalidades gratuitas pero con un número ilimitado de envíos al día, en contraposición al plan gratuito. Hay una variedad de opciones de precios, por supuesto, y una de ellas es el plan pago por uso. Por todas estas ventajas, Brevo parece ser una opción decente para hacer email marketing. ¿Cómo puede Brevo compararse como competidor de Mailchimp? Mailchimp vs Brevo (formerly Sendinblue) Best feature Ready to use campaign templates Send time optimization and additional testing features Best for Industry Agencies, eCommerce Publishers Cons Quite expensive, slow customer support Slow customer support Price Starts at $20/month Starts at $25/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (300 emails/day) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. Email support and API & plugins for the free plan. Paid plans include phone and chat support (only the first 60 days for the free and Lite plans). The more expensive the plan, the better the support Lee también nuestra reseña dedicada a Brevo para descubrir los puntos fuertes y débiles de esta herramienta de email marketing, incluido precios, funcionalidades, y capacidades de automatización o... Lee nuestra reseña de Brevo 5. GetResponse A continuación te presentamos GetResponse, otra solución de email marketing y automatización de marketing. GetResponse resulta ser una alternativa fantástica a Mailchimp para los marketers y empresarios que quieran algo rentable pero repleto de todas sus funciones favoritas. GetResponse está entre las alternativas a Mailchimp que ofrecen una buena relación calidad precio, con muchas opciones de personalización disponibles. En primer lugar, es una plataforma de marketing completa que, además, es fácil de usar. En segundo lugar, con tantas opciones de personalización, evitas el esfuerzo de hacerlo todo bien cada vez que creas una newsletter. En cambio, es fácil que las empresas creen su tono de marca único y se apeguen a ello. GetResponse ofrece un plan gratuito muy limitado (como Mailchimp), con ell que puedes usar solo sus funcionalidades básicas hasta 500 suscriptores máximo. Funcionalidades de GetResponse: Esta alternativa a Mailchimp está entre las herramientas de email marketing que tienen una variedad de funcionalidades. Esto facilita el proceso de pasar de Mailchimp a GetResponse. Así que, tienes diseños de email que son mobile responsive y que te ayudarán a maximizar tus tasas de conversión. Además, el servicio viene con un potente constructor de email, un creador de páginas de destino, y muchos formularios opt-in para reforzar la generación de leads. A pesar de esto, tienes pruebas A/B testing (hasta 5 variantes), integraciones para tus aplicaciones favoritas, segmentación de lista avanzada, y un sistema CRM de nutrición de leads avanzado. Desafortunadamente, no todas las funcionalidades están disponibles en todos los planes. Precio de GetResponse GetResponse ofrece un plan gratuito y tres opciones de pago. Si eres el dueño de una pequeña empresa con aproximadamente 1000 contactos con necesidades limitadas, puedes elegir un plan de pago que comienza desde $19/mes (facturación mensual). ¿Cómo puede GetResponse compararse como competidor de Mailchimp Mailchimp vs GetResponse Best feature Ready to use campaign templates Rendering email designs across various devices Best for Industry Agencies, eCommerce Publishers Cons Quite expensive, slow customer support No phone support provided Price Starts at $20/month Starts at $19/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (500 contacts only and 2,500 monthly emails) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. 24/7 Live chat support for paid plans, including the Max plan (custom). Email support, tutorials, and a help center provided for all paid plans Ve a GetResponse 6. Constant Contact Constant Contact es otra alternativa a Mailchimp popular en nuestra lista. Como bonus, hemos seleccionado las 8 mejores alternativas a Constant Contact solo para ti si necesitas una alternativa a esta plataforma de email marketing. El equipo de Constant Contact trata constantemente de educar a sus usuarios a través de webinars y cursos mientras trabaja para hacer la plataforma más fácil de usar. Tiene bastantes opciones para que intensifiques tus esfuerzos de email marketing, desde plantillas de campañas de correo electrónico hasta material de aprendizaje y mucho más. Esta alternativa a Mailchimp también te da la oportunidad de usar integraciones de redes sociales, una aplicación que ordena tus contactos en una lista maestra, y herramientas de gestión de eventos para promocionar tus webinars y conferencias. Y lo mejor es que todos estos procesos son más sencillos que nunca. Si estás buscando alternativas a esta herramienta, hemos seleccionado las mejores alternativas a Constant Contact solo para ti. Funcionalidades de Constant Contact: Las funciones de Constant Contact son fáciles de utilizar y pueden hacer despegar tu pequeña o mediana empresa. Usando Constant Contact, te haces con herramientas de construcción de listas, una amplia gama de plantillas e imágenes, todas las capacidades que necesitas para compartir en redes sociales y hacer campañas de promoción. Además, tienes opciones para rastrear tus tasas de apertura y de clics. Constant Contact puede brindarte funcionalidades de gestión de contactos y excelente servicio al cliente. La empresa también ofrece una aplicación de móviles por separado que te permite crear correos electrónicos atractivos, recibir notificaciones, etc. Precio de Constant Contact Constant Contact ofrece dos opciones flexibles que se pueden ajustar para satisfacer tus necesidades de negocio. No existe un plan gratuito pero hay una versión de prueba gratuita para usar antes de comprometerte con un plan de pago. Dura 60 días, sin ningún compromiso para los usuarios, pudiendo cancelar sus suscripciones en cualquier momento. El servicio cobra por número de suscriptores en tu lista de correo electrónico. La estructura de planes de pago empieza desde $12/mes, y tu envíos de emails mensuales se multiplican 10 veces según tu número de suscriptores. A partir de este límite, se te cobrará una tarifa de exceso. ¿Cómo puede Constant Contact compararse como competidor de Mailchimp? Mailchimp vs Constant Contact Best feature Ready to use campaign templates Event invitations management Best for Industry Agencies, eCommerce Government and Education Cons Quite expensive, slow customer support Not fully fledged SMTP platform Price Starts at $20/month Starts at $12/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (100 contacts only) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. Offers phone, email, and ticket support for both plans. Descubre los pros y contras de Constant Contact, junto con detalles de pago, funcionalidades, y preguntas frecuentes en nuestra reseña dedicada de Constant Contact o... Lee nuestra reseña de Constant Contact 7. MailerLite Decidimos presentar MailerLite como otra alternativa a Mailchimp debido a que es un software de marketing pleno de funcionalidades, diseñado para ayudar a empresas pequeñas a crecer sus listas de contactos y prosperar. Este servicio es sencillo y fácil de usar y tiene uno de los mejores conjuntos de plantillas de email newsletters y sobresaliente asistencia al cliente. Además, ayuda a profesionales de marketing y empresarios con muchas funciones respecto a diseñar y aplicar todas las estrategias que han ideado para sus campañas de email marketing. Una de las funcionalidades más útiles de MailerLite (aunque no la mejor) es la creación de folletos en PDF que tus clientes pueden compartir. Esta función te ayuda a mejorar tus esfuerzos de marketing digital. En general, MailerLite es la mejor opción para cualquier profesional independiente (escritores, diseñadores, blogueros, etc. ), organizaciones sin ánimo de lucro, y, como hemos mencionado anteriormente, empresas pequeñas. Funcionalidades de MailerLite: MailerLite es una herramienta repleta de funcionalidades que te permite alcanzar tus metas. Viene con editores, plantillas de newsletters, gestor de archivos, y un gestor de suscripciones que te ayudan a seguir y localizar la actividad de tus usuarios. También tiene un constructor de páginas de aterrizaje, ventanas emergentes, e incluso formularios insertables en tu sitio web. ¿Quieres tener una página de cancelación de suscripción separada? ¡También hay un constructor para eso! Y, por supuesto, ofrece todas las integraciones clásicas, herramientas de automatización de correo electrónico, y todo lo que necesites de tu software de email marketing. Además, el servicio al cliente es sólido con agentes trabajando 24/7 que están listos para asistir a través del chat en vivo. Pero eso sucede solo para los planes Premium. El soporte por email está disponible en todos los planes, incluido el plan gratuito. Precio de MailerLite MailerLite podría ser la alternativa con la mejor relación calidad-precio, aparte de Moosend, ya que ofrece bastantes funcionalidades a un precio relativamente bajo. No obstante, el plan gratuito es similar al del Mailchimp (es decir, tiene un potencial limitado). Y por no mencionar, el soporte al cliente no está incluido en el plan gratuito. Pero aparte de eso, los planes de pago empiezan desde $10/mes. MailerLite es una de las alternativas a Mailchimp que se facturan por número de contactos. El plan gratuito solo te permite 12000 envíos de correo electrónico al mes y es válido para empresas pequeñas con listas de hasta 1000 suscriptores. En general, MailerLite es una herramienta que puedes usar para mandar campañas de correo electrónico masivo con entegrabilidad decente de emails a la bandeja de entrada de tus suscriptores a un precio bajo. ¿Cómo puede MailerLite compararse como competidor de Mailchimp? Mailchimp vs MailerLite Best feature Ready to use campaign templates Email testing across devices Best for Industry Agencies, eCommerce Online Media, SMEs Cons Quite expensive, slow customer support No connection option for a 3rd party CRM platform Price Starts at $20/month Starts at $10/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (up to 12,000 emails per month and limited features) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. Offers email and live support. The premium support feature costs an extra $100/month and includes priority support, an account manager, GDPR advising, migration, and onboarding. Lee nuestra reseña de Mailerlite 8. AWeber Esta alternativa a Mailchimp puede ayudarte si necesitas algo que funciona bien con otras aplicaciones - es decir, tiene muchas integraciones y funcionalidades como Mailchimp. AWeber te da la oportunidad de diseñar y personalizar tus esfuerzos de email marketing y dirigirte eficazmente a tu audiencia . Su conjunto de herramientas es único, ayudándote a establecer relaciones duraderas y sostenibles con tus clientes y clientes potenciales y aumentar tus conversiones. Y además, este servicio viene con muchas integraciones y se puede utilizar fácilmente con plataformas o software de correo electrónico como Magento o Shopify, junto con muchas opciones de prueba. Y todo esto viene con un precio atractivo. Funcionalidades de AWeber: AWeber es una de las mejores opciones para hacer email marketing, sobre todo si estás buscando probar una alternativa a Mailchimp. Más concretamente, la plataforma ofrece la oportunidad de usar autoresponders, ayudándote a maximizar el engagement del usuario. Aparte de esto, hay una biblioteca decente con plantillas HTML y analíticas de marketing por correo electrónico complementar tus campañas. El servicio además tiene una aplicación móvil, lo que hace todas las funcionalidades accesibles en cualquier momento. Es más, esta alternativa a Mailchimp puede dar un impulso a tu negocio cuando se trata de campañas de email masivo y opciones de segmentación. Existen, por supuesto, más funcionalidades que puedes usar. No obstante, lo que debes tener en cuenta es que se trata de una buena opción si quieres crear engagement de forma automatizada y obtener algunos conocimientos a través de sus opciones de seguimiento. Sin embargo, por lo que sabemos, importar datos a través de AWeber podría resultar complicado pues no es el punto fuerte de la plataforma. Precio de AWeber Aunque AWeber tiene un plan gratuito, es demasiado restrictivo, permitiendo sólo hasta 500 suscriptores y 3000 envíos de correo electrónico/mes. AWeber cobra por suscriptor, lo que significa que como usuario de pago, tendrás acceso a la lista completa de funcionalidades desde el principio. Si eres un empresario pequeño con hasta 500 suscriptores, los planes de precios empiezan desde $15 al mes. La plataforma también ofrece opciones de facturación trimestral y anual respectivamente para elegir el plan que te venga mejor. Además, puedes cambiar tu plan de facturación más adelante, y el servicio al cliente de AWeber sin duda te ayudará en caso de que no sepas qué hacer. ¿Cómo puede AWeber compararse como competidor de Mailchimp? Mailchimp vs Aweber Best feature Ready to use campaign templates Landing page builder Best for Industry Agencies, eCommerce Marketing and Advertising Cons Quite expensive, slow customer support Not a fully-fledged SMTP platform. Price Starts at $20/month Starts at $15/month Free Plan/Trial Yes (500 subscribers but limited features) Yes (500 subscribers but limited features) Customer Service Only guides and tutorials for the free plan. Paid plans also include email and chat support. The premium plan also includes phone and email support. Apart from email and live support, there are also webinars, a knowledge base, and video guides available for all pricing options. Ve a AWeber 9. Mailjet Hemos dejado por último en nuestra lista de alternativas Mailjet, una herramienta que ha existido durante mucho tiempo y otorga a los usuarios toda la experiencia, automatización e innovación que podrían necesitar. A través de Mailjet, puedes usar análisis en tiempo real para seguir y rastrear tus listas de correo y comprender cómo tus usuarios responden a tus correos electrónicos. Además, este competidor de Mailchimp ofrece facilidad de uso. Por eso, la plataforma es una elección popular entre principiantes, aunque algunos han encontrado dificultades. Mailjet también ofrece un número de plantillas de correo electrónico bastante grande. Sin embargo, sus plantillas son de su marca cuando se trata del plan gratuito. Y eso no tiene muy buena pinta. Funcionalidades de Mailjet: Mailjet viene con muchas funcionalidades avanzadas que te permiten alcanzar tus metas finales. Aparte de los clásicos - automatización de emails, plantillas de correo electrónico, y herramientas de seguimiento - esta alternativa a Mailchimp gratuita puede dar conocimiento adicional al usuario. Su equipo de expertos en entregabilidad están allí para apoyar a cada cliente. Además, Mailjet te da la posibilidad de rastrear el comportamiento del usuario y comparar campañas. Así, puedes asegurarte de que existan datos suficientes para determinar el éxito o fracaso de cada campaña. Si necesitas marketing por SMS para tus esfuerzos de marketing, Mailjet también te da esta oportunidad. Precio de Mailjet Mailjet ofrece un plan gratuito que cubre tus necesidades si no necesitas mandar más de 200 emails al día o extender los 6000 envíos al mes. Los planes de pago empiezan desde $15 y se facturan mensualmente. El modelo es un trato de “pagar a medida que crece” (como se menciona en su sitio web). Cuantos más emails necesitas enviar, más elevado será el coste. Por supuesto, no todas las funcionalidades están disponibles para todos los planes pagados. Esto conlleva la desventaja de que las pruebas A/B y la segmentación están disponibles sólo en los planes premium. Mailchimp vs MailJet Best feature Ready to use campaign templates User behavior tracking Best for Industry Agencies, eCommerce Internet/SaaS Cons Quite expensive, slow customer support A/B testing & segmentation are not available for the free version Price Starts at $20/month Starts at $15/month... --- ### 150+ Black Friday Email Subject Lines & Tips [2025] > Steal these Black Friday email subject lines and check out our tips and analysis to make the ultimate campaigns for better sales. - Published: 2023-10-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/black-friday-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Ready to boost your open rates and drive more revenue with killer Black Friday email subject lines? This holiday season, we're here to help you get the most out of your Black Friday emails and make sure your deals stand out. Most brands are already busy coming up with email designs for their Black Friday deals. You probably are, too. So, let’s give your emails an edge with some of the best subject lines to grab attention and boost those open rates. In this post, you'll find some great examples from popular brands to inspire your own Black Friday emails. Plus, with the growing popularity of the Black Friday in July trend, we’ve included some subject lines for that as well. We're Kicking Off Black Friday Early Gift Guide | Black Friday Week 30% off Specialty Coffees 30% off, Pre-Black Friday continues! An EXCLUSIVE Black Friday sneak peek for you Black Friday Delight: Dive into Many Favorites Tees and Savings! Take home our best sellers during Black Friday Black Friday EARLY ACCESS! 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Here are some tactics you should remember to increase your open rates: Keep them concise: Make them up to 55 characters to be readable for all ESPs, mobile included. Write great copy: Your subject line should be creative and reflective of the email content. Add emojis: Use a splash of color to make it more fun and engaging. Ditch spam words: Avoid using words that will lead your campaign to the spam folder. Personalize them: Use segmentation and custom fields to make them more targeted and increase open rates. Insert preview text: Share more details about your email and exclusive Black Friday deals. Use a subject line tester: Such tools will let you see how your subject lines will perform in your industry and offer suggestions to optimize them. Here’s what Refine suggested for the subject line BLACK FRIDAY is fashionably early - YES! : Ready to create your next Black Friday email to convert your customers? Sign up for a Moosend account, go to the editor, and experiment with our advanced features. Start for free Black Friday Email Subject Line Examples Analyzed The first rule of Black Friday email marketing is to have a unique subject line that’ll boost your open rates and, ultimately, your click-throughs. To do it, we analyzed some great examples to inspire you with more subject line ideas before the biggest sale of the year. Let the Black Friday countdown: Subject Lines Edition begin without further ado! Pre-Black Friday Subject Lines When is the best time to send your Black Friday email campaigns? The answer: the earlier, the better. In this section, we’ll see some of the best teaser email examples sent before the Black Friday weekend. 1. Dell Subject line: You were chosen for our early Black Friday flyer! Why it works: First of all, Dell delivers this email 4 weeks before the Black Friday sale starts. This is a clever tactic to give your audience a teaser and show them sneak peeks of your Black Friday deals and upcoming Cyber Monday sale. The brand uses every word carefully to make it look like the subscriber was selected for an exclusive first look. Pro tip: Use this subject line with a beautiful design to get more seasonal sales. Moosend’s Black Friday newsletter templates are perfect for the job! Try it 2. Diesel Subject line: Be Ready, The Black Friday Sale Is Coming... Why it works: When we saw this Black Friday subject line by Diesel, we couldn’t help but think about the famous meme “Brace Yourselves, Winter Is Coming. ” This smart allusion to Game of Thrones hints at a great Black Friday sale battle equal to the Battle of Blackwater! Moreover, Diesel’s subject line also prepares its shoppers for the holiday shopping, prompting them to have their wishlist ready. 3. MVMT Subject line: STOP EVERYTHING BLACK FRIDAY STARTS NOW! Why it works: That’s a big statement from MVMT, which sent this email a week before the actual Black Friday sale. While you might have already heard us saying that all caps can look spammy and even hurt your email deliverability, the brand uses it to share its excitement. Of course, the use of emojis adds a sense of urgency and leads recipients to “stop everything” and open the email. 4. Bruno Magli Subject Line: Big Friday: VIP Early Access Why it works: Bruno Magli is another eCommerce business that leverages the pre-Black Friday hype to boost its seasonal sales. The brand’s subject line is very clear, letting subscribers know that they have early VIP access. When they open the message, customers will come across an amazing incentive of 30% off everything sitewide. A great discount code if you ask us! 5. Argos Subject line: Surviving Black Friday Why it works: Argos created a unique email marketing campaign with a very effective email subject line. As you know, Black Friday can be very stressful! So, to put customers at ease before the Black Friday shopping spree, the brand creates a Black Friday email marketing campaign with hints and tips to get them prepared. The use of “Surviving” in this Black Friday subject line makes the email more intriguing. 6. Bed Bath & Beyond Subject line: 3 Words: 1 Black. 2 Friday. 3 Deals. More coupons enclosed! Why it works: Bed Bath & Beyond has a reputation for its amazing deals and coupons. And with this Black Friday subject line, you already know that something amazing is about to happen! To make it more effective, the brand creates a subject line that looks like a countdown using emoji numbers. From the choice of words to the value, Bed Bath & Beyond has the perfect early access subject line to boost open rates and celebrate the busiest time of year with exclusive coupons! 7. Cellular Outfitter Subject line: It’s the Last Day Why it works: Following in MVMT’s footsteps, Cellular Outfitter leverages the stop sign emoji to attract its recipient’s attention. The use of “Last Day” sends a clear message to early access shoppers who want to benefit from early Black Friday savings. Using urgent language, the brand shows its subscribers that it’s their last chance to take advantage of the early exclusive deal. Furthermore, the use of FOMO will effectively lead them to open and click on the CTA, boosting the brand’s profit. 8. Ray-Ban Subject line: Time is running out // Black Friday Early Access Why it works: We’re sure you might have already seen emails starting with “Time is running out,” right? This kind of phrasing is very common in cart abandonment emails. Ray-Ban’s choice, though, isn’t random as it uses the same tactic to add urgency and convince its audience to act. This Black Friday campaign is also a prime example of using your subject line and timers to make the message stand out! If you want to create campaigns with advanced elements, make sure to sign up for a free Moosend account, grab an email template, and give the countdown timers a try. 9. Casper Subject line: Can’t wait until Black Friday? Save now. Why it works: Casper’s Black Friday email subject line works because it’s one of those that give customers what they want in a single line. The eCommerce business uses a direct question to address the subscriber’s impatience and offer a solution. The brand’s subject line also has the best email copy to support it and an amazing early bird special discount to excite customers until their Black Friday sale email arrives. 10. Leesa Subject line: Doorbuster one-day-only offer: $400 off the Hybrid + 2 FREE pillows Why it works: Leesa is a master crafter of emails with amazing deals, especially drip campaign examples with converting email copy and visuals. In this Black Friday subject lines example, the brand leverages emojis to add urgency to their one-day-only pre-Black Friday offer. The use of “doorbuster,” a common tactic used by retailers to promote limited-time supplies, makes this email campaign almost irresistible. 11. IKEA Subject line: Moo, escape the Black Friday chaos Why it works: IKEA has a slightly different approach to the Black Friday madness. Instead of adding a discount or using FOMO, the brand opts for a personalized subject line to boost its open rates. Using the subscriber’s name, IKEA catches the recipient’s eye, offering “an escape from the Black Friday chaos. ” Black Friday Day Subject Lines The most famous sales time of the year is finally here. So, let’s take a look at some amazing subject lines from campaigns sent on Black Friday day and why they work. 12. Burt’s Bees Subject line: Free Shipping on ALL ORDERS—today only! Why it works: Why waste your Black Friday email subject lines informing your recipient that Black Friday is here when you can cut to the chase? For Burt’s Bees, informing its audience about the incredible one-day shipping is what will give them the most opens and clicks. The brand cleverly uses its subject line to communicate the benefit of shopping from them, which is no other than beating the infamous shipping costs. 13. Apple Subject line: Our four-day shopping event is here. Why it works: Black Friday might be just for one day, but for Apple, this is the perfect chance to extend it to a four-day shopping spree. Instead of promoting deals, the brand informs its customers that they aren’t going to lose any offers to the Black Friday one-day craziness. And to top it off, the subject line perfectly complements Apple’s email, intriguing subscribers and customers to click on their call-to-action and go to the brand’s landing pages. 14. Rothy’s Subject line: We heard you like metallic shoes. Why it works: Rothy’s Black Friday subject line is the best example to show you how you can profit from the special day without, well, adding it into your subject lines. Instead of highlighting the deals, Rothy’s informs its customers about a fascinating limited edition product they have been waiting for all along. Pro tip: Don’t forget to create an intriguing newsletter to go with your subject line to be one step closer to Black Friday success! 15. Chubbies Subject line: Hey, you Why it works: Well, this is definitely not the usual Black Friday subject line you expected, right? For Chubbies, though, this subject line resonates with their target audience more than you can imagine. Why? Because Chubbies has a particular subject line strategy, delivering unique subject lines like: “It’s Restocktober,” or “We’re. ” 16. H&M Subject line: Happy Black Friday: 30% off EVERYTHING! Why it works: First of all, this email subject line from H&M almost sounds like “Happy Birthday,” which piques the subscriber’s interest. Not only that, but apart from wishing its audience, the brand injects its Black Friday subject line with an irresistible discount. H&M lets them know that the deal is for 30% off EVERYTHING. If you need some inspo, here are some of the best Black Friday email examples we found to give you a hand. 17. Under Armour Subject line: Oh, It’s ON. 30% OFF Sitewide, ALL Orders $50+ Why it works: Under Armour is famous for its energetic vibe and cool campaigns. So, to promote its Black Friday sale the brand came up with a subject line that embodies its competitive spirit. By using “It’s ON,” it shows its eagerness to compete with all the other brands out there. Which is only fitting for a brand selling sports gear! 18. SassySpud Subject line: IT’S BLACKBEAN FRIDAY! Why it works: From all the subject lines in our inbox, this one from SassySpud was the most creative. Not only did the brand take Black Friday and turn it into something special, but it also managed to distinguish itself in the Black Friday pandemonium. Subject lines like SassySpud’s are a great example of how small eCommerce businesses can use creativity to promote their products during a huge shopping event. Pro tip: With the right email template for the holiday, this subject line can perform greatly. Customize it 19. Motorola Subject line: Our largest price drop on Moto G7! Why it works: While other brands in our list opted for an X% off sitewide subject line, Motorola created a Black Friday email subject line and campaign focused on a single product. The subject line makes it clear that this isn’t a usual product promotion. This is the “largest price drop” its audience has seen so far. 20. Saatchi Art Subject line: Black Friday Sale Continues | Shop Vibrant Abstracts Why it works: Sending multiple email campaigns on Black Friday is a very common practice to place your deals on top of your subscribers’ inbox. For Saatchi Art, this is the second email we received after their first campaign with the subject line “Bring Home Abstracts this Black Friday. ” The brand uses a series of campaigns to keep its email list engaged, letting subscribers know that the sale continues. 21. Kate Spade Subject line: black friday deals on deals: up to 75% off everything Why it works: Imagine if you had deals on deals! For Kate Spade, letting her potential shoppers know that the already discounted items have an extra discount will get them back to her website for more shopping. Furthermore, injecting the subject line with a “75% off everything” is a huge attention-grabbing technique to make recipients open the Black Friday campaign. 22. Converse Subject line: Last hours of Sale! Why it works: There are hours left before Black Friday ends, but that doesn’t mean you can’t target your audience with a last-chance-to-buy email. In this subject line example by Converse, the brand grabs the opportunity to engage its audience with a last-minute deal before the day ends. Simple, with a touch of urgency, Converse knows how to grab those last-minute shoppers searching for a good deal. 23. Tone It Up Subject line: The Clock’s Ticking Why it works: Speaking of Black Friday sales ending, Tone It up uses a familiar subject line tactic (ahem, cart abandonment! ) to increase its open rates. The copy and the clock emoji perfectly reinforce the fear of missing out on the brand’s special deals. Pro tip: Use advanced elements like GIFs, countdown timers, etc. to make them more urgent and unique. Post-Black Friday Email Subject Lines Black Friday might be over, but let’s be honest, the sale doesn’t stop at midnight. In the following section, let’s see how brands turn the weekend into an amazing Black Saturday and Black Sunday, preparing the ground for their Cyber Monday deals day. 24. Morphe Subject line: You’re not gonna believe today’s deals! Why it works: It’s Saturday morning. You wake up, have a cup of coffee, and check your email. And then you come across Morphe’s email, and you’re like: “What! ? There are more deals today? ” Well, yes! While simple, Morphe uses its subject line to inform its recipients about a new round of deals. 25. Function of Beauty Subject line: SURPRISE! BLACK FRIDAY’S BEEN EXTENDED! Why it works: While subject lines like Morphe’s are more elegant, Function of Beauty uses an all-caps subject line to re-hype its audience. Using the word “SURPRISE! ” and a celebration emoji, the brand makes sure that its customers notice the extended sale campaign. Along with the copy, Function of Beauty’s subject line is one of the best email subject lines to grab attention. Pro tip: Make sure to check your campaign, from the copy to the subject line for spammy words! You can easily do that by utilizing some of the best email testing tools out there like a subject line tester! 26. Walmart Subject line: EXTENDED: Black Friday deals (but not for long! ) Why it works: This Black Friday subject line by Walmart starts with a boom! The emoji perfectly fits the subject line, which has the right amount of FOMO to make the retailer’s recipients click on it. Like the rest of our FOMO-infused subject lines, Walmart uses a successful technique to capture shoppers’ attention and boost its retail marketing efforts by leveraging the biggest sales event of the year. Pro tip: If you have a physical store, make sure to promote deals through email. According to Black Friday stats, 77% of shoppers will visit a shop on Black Friday to take a look at the products. So don’t miss the chance to boost your in-store sales by giving them exclusive offers. 27. Timberland Subject line: Better Than Their Deals Up To 40% Off Why it works: Isn’t it obvious? Timberland has crafted one of the best Black Friday email subject lines to beat its competitors and increase sales. As you can see, the hand emojis are meant to point to different promotional Black Friday emails from other brands. Unique and clever, this might be the one subject line you might want to steal to boost your Black Friday sales. 28. Clarks Subject line: Start your Sunday with 40% off Why it works: Clarks uses a great post-Black Friday subject line to greet customers and help them start their Sunday with an amazing 40% off deal. While there’s nothing too fancy here, this subject line has the right incentive to put a smile on a sale-hunting subscriber’s face. 29. Mejuri Subject line: Go gold before it’s gone Why it works: Everyone loves good wordplays, and for Mejuri, its Black Friday subject line comes in to blow its subscribers’ minds away! The use of the lightning bolt emoji also adds urgency in the cleverest and most creative way possible. 30. Happy Socks Subject line: You deserve something special Why it works: Happy Socks’ subject line goes against the usual “last chance to buy” examples we have seen so far. Instead, the brand goes for a heartwarming message. The use of words like “deserve” and “something special” makes the subscriber feel valued. Black Friday in July Black Friday in July is a mid-year shopping event offering Black Friday-like discounts to boost summer sales, giving shoppers access to major deals without waiting for the holiday season. Let's see a few subject line examples to get you inspired. 31. Meowingtons Subject line: Black Friday in July Up to 70% OFF Why it works: Meowingtons grabs attention instantly with playful emojis that match the brand. The subject line also builds excitement by combining the Black Friday buzz with a massive discount (up to 70% off). The clever use of the surprised cat emoji adds urgency and a sense of fun, making it hard to resist opening the campaign. 32. Lenovo Subject line: Black Friday in July Sneak Peek Why it works: Lenovo creates curiosity with the phrase "sneak peek," giving subscribers the feeling of insider access. The hush emoji emphasizes this exclusivity, making the deal feel special and tempting for subscribers to click and discover more before the official event. What About Cyber Monday? If you're more into Cyber Monday deals, it’s smart to get ahead of the game. Let your audience know about your Cyber Monday promotions even before Black Friday. This ensures your presence during both events, preventing competitors from taking advantage of your absence. Also, sending out a newsletter promoting your deals in advance can help customers reserve part of their budget for your offers. Here are some examples from our Cyber Monday subject line guide: It’s Cyber Monday and the deals are here SALE Continues. . ! CYBER MONDAY SALE Just For ONE DAY! Happy Cyber Monday! Major Deals Inside Best Cyber Monday ever: 20% off mattresses. Ends Tonight: 40% Off Cyber Monday CYBER MONDAY: Hello Free Delivery Further reading: For more inspiration, check out our Cyber Monday email examples. Black Friday Email Marketing Resources Below, you'll find our complete Black Friday guides to help you set up the perfect sales emails for the season. Black Friday Statistics You Need To Know Black Friday Email Marketing: Strategy & Tips Free Black Friday Newsletter Templates Black Friday Email Examples + Tips Black Friday Email Subject Lines to Win Your Customers Now you are ready to craft some beautiful subject lines that will intrigue and convert your shoppers. But remember, to create standout Black Friday and Cyber Monday email campaigns, you’ll need the right tools to design them effectively. If you haven’t already, sign up for a free Moosend account to explore how our editor can help you create compelling, high-converting campaigns and crush your holiday marketing goals. Get ready to ace your Black Friday marketing strategy and boost your sales this season. FAQs Here you'll find some common questions about Black Friday email subject lines and more. 1. How do you announce a Black Friday deal? Let your customers know of your Black Friday deal by building anticipation with teaser emails leading up to the event. Highlight key offers, create urgency, and emphasize exclusivity. Use countdowns, sneak peeks, or limited-time offers to engage your audience. 2. How do you stand out on Black Friday? Focus on personalized offers, time-limited promotions, and unique incentives like bundle deals or free add-ons. Use eye-catching designs, compelling subject lines, and interactive content (e. g. , gamified elements) to engage customers and create excitement. 3. What are the subject lines for early access sales? When crafting early access subject lines, create exclusivity, use urgency, and personalize where possible. Emojis can also help visually stand out, but keep them relevant and minimal. Here are some examples: Exclusive Early Access: Get Black Friday Deals Now! Shh... Early Access to Our Black Friday Flash Sale Just for You! Your VIP Access Starts Now: Black Friday Sneak Peek! " --- ### Essential Black Friday Statistics You Need To Know In 2025 > Discover some impressive Black Friday statistics to be up to date with the biggest shopping event of the year and improve your sales tactics. - Published: 2023-10-10 - Modified: 2025-04-30 - URL: https://moosend.com/blog/black-friday-stats/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Beginner Find Black Friday stats, Cyber Monday tips, and graphs per industry, product category, and much more! Your all-in-one Black Friday piece is a click away. Whether you’ve already planned your Black Friday marketing strategy, it’s never too late to review some essential Black Friday statistics. But why should you take the time to check these stats? Data-driven insights allow you to fine-tune your marketing approach. Whether your strategy focuses on email, SMS, social media, or in-store marketing, leveraging statistics ensures you align with consumer trends and behaviors. By understanding key data points, you can optimize campaigns for maximum conversions, adjust pricing strategies, and target the right audiences at the right time. As Jeff Weiner once said, “Data really powers everything that we do. ” So with this in mind, we collected some impressive Black Friday stats you need to know, including: Online shopping stats Retail store data Consumer trend insights Black Friday email statistics Spending by country Black Friday vs Cyber Monday Holiday Trends for This Year As we approach the holiday shopping season, forecasts show a significant growth in consumer spending, predicting that holiday sales in 2024 will reach an impressive $240. 8 billion, marking an 8. 4% year-over-year growth. This builds on last year's $221. 1 billion, showing a steady rise in consumer spending after years of fluctuating growth rates. Source Patrick Brown, Adobe's vice president of growth marketing and insights, anticipates a good holiday season based on early data trends. This year, a notable shift in consumer behavior indicates a preference for higher-priced items. Compared to previous years, when shoppers looked for the best deals, consumers now seem more inclined to make larger purchases in response to substantial discounts, demonstrating greater confidence in their spending. Adobe's forecast shows retailers should capitalize on consumer willingness to spend more, particularly by offering attractive discounts on higher-value products. Black Friday Online Sales Stats Online shopping is still king, with 45% of consumers choosing eCommerce stores to purchase during Black Friday. Source Here are the most important online sales statistics to consider: In 2024, the total holiday spending (Nov 1st - Dec 31st) is projected to reach $240. 8 billion – Adobe 59% of shoppers indicated that they will make a purchase from Amazon vs. a brand's site on Black Friday. – Sitecore American consumers shop online because they think they’ll find better Black Friday deals. – DriveResearch Last year, 66% planned to shop on Black Friday, making online the dominant channel. – Sitecore In a nutshell, as eCommerce is on the rise, businesses need to have a solid digital marketing strategy with tactics focusing on seasonal shoppers and their pain points. Retail Store Sales Statistics Walmart, Target, and Kohl’s were the most popular for 2023 as post-pandemic consumers started visiting more and more in-person shopping destinations: Source Here are the most prominent Black Friday statistics from the retail sphere: 46% of shoppers prefer buying from brick-and-mortar stores due to the unique feeling they get. – Deloitte Retail grew only 2% from last year, while eCommerce grew 7. 75% in the third quarter of 2023. – Forbes 73% of consumers also go to physical stores to find special deals and get the best season offers. – Deloitte Retail businesses with both online and in-person stores witnessed a 64. 5% in transactions. – DemandSage The average online discount offered by retailers is decreasing from 42% in 2029 to 38% in 2024. – Sherwood Hence, consumers will opt for an eCommerce and in-person combo. So embrace digital retail marketing strategies like creating emails, posting on social media, and working with influencers, especially during holidays like Black Friday! Black Friday Email Marketing Stats The majority, if not all, of online stores, will promote their special deals through various means. The most popular is email marketing. Ecommerce businesses and online retailers send converting email campaigns to target their shoppers, giving them irresistible offers, discounts, and coupons. Below, we’ll see some Black Friday statistics to help you out with your Black Friday email marketing strategy. Let’s see: Cart abandonment campaigns have a 34% open rate and a 9% click-through rate during the holiday. – Sleeknote Black Friday has the highest email conversion rate of the month, with regular emails having a 0. 13% rate and automated ones achieving 2. 5%. – Omnisend The best time to send a Black Friday email is early in the morning. - Constant Contact Personalized Black Friday emails receive a 15% higher open rate compared to non-personalized emails. – NotifyVisitors Email campaigns with “$ off” messages had the highest conversion rate at 14. 8%. – Data Axle Ecommerce marketers can make seven times more the order rate with SMS compared to email campaigns. – Omnisend Black Friday and email marketing are a combo you should leverage to boost your seasonal sales. Here are some great Black Friday email examples from popular online stores and some tips to inspire you for this Black Friday. Also, if you need help creating your seasonal email campaigns, you can use an email tool like Moosend to craft the perfect sales messages. All you need is to sign up for an account and hop into the email editor. Start for free Mobile Vs. Desktop Black Friday Statistics Mobile shopping has become more and more popular as customers are slowly turning into mobile-first users. More specifically, Adobe’s Analytics data shows that mobile revenue share will reach a record 53. 2% of online purchases this year: Here are a few Mobile vs. Desktop Black Friday statistics you need to keep in mind: This year, total mobile spending is estimated to reach $128. 1 billion. – Adobe Desktop has a 5. 6 % conversion rate compared to mobile devices, with a 3. 3% conversion rate. – Statista Mobile BNPL revenue share is estimated to be 74%, while the forecasted spend is likely to reach $13. 7 billion. – Adobe As you can see, mobile devices are a big player for holiday shoppers. Online stores and retailers can benefit from SMS and email marketing more than ever to increase their revenue and incentivize shoppers to purchase. Top Black Friday Product Categories When it comes to Black Friday shopping, each year has its top product categories. Consumers seem to favor premium items at better prices, from consoles and jewelry to Apple’s new iPhone. Below, you can see the top holiday gift picks for this year: Source Here are a few things to consider: Bluey toys, smartphones, Bluetooth headphones, MGS's Miniverse, and Call of Duty: Black Ops 6 will be this holiday season's top gift picks. – Adobe Amazon’s top five best-selling products during Black Friday and Cyber Monday were all technology items. – House Beautiful Consumers spent more on Clothes/Accessories/Shoes, Electronics, and Toys. – NielsenIQ Black Friday Shopper Insights Holiday spending presents very different patterns based on the age group shoppers belong to. Apart from age, other demographic criteria that can influence a purchase include your shoppers’ gender, profession, interests, and even location. The difference between Gen Z shoppers, Gen X, Baby Boomers, and Millennials is quite evident in the following graph: Source Let’s see some Black Friday statistics about consumer spending: 22% said they’d use GenAI tools like ChatGPT or Bard to pick gifts. – Sitecore Millennials and Gen Z are among the biggest percentage of buyers who plan to shop on Black Friday. – Gwi The highest shopping activity is observed between 12 pm and 6 pm. – Black Friday Global 67% of shoppers won't purchase without free shipping, and 84% will add more items to their cart to qualify for it. – Sitecore 78% want to see inventory levels, with 43% making an immediate purchase if stock is low and 26% adding it to their cart. – Sitecore Adults between the ages of 26-35 are the group with the highest purchasing potential. – Iowa State University BNPL spending is estimated to reach about $18. 5 billion this season. – Adobe 23% of shoppers indicated that they make more impulse purchases during the holidays. – Sitecore 60% of consumers stated that they regretted buying certain items on Black Friday. – Finder Baby boomers and Generation Z favor shopping in brick-and-mortar stores. – Finder via SpendMeNot 55% of respondents indicated they would shop while at work on Black Friday. – Sitecore Of course, some respondents claimed they would spend less on Black Friday. Here are some of the main reasons for that according to Drive Search: Rising living costs High inflation Rising costs of groceries High interest rates Black Friday Global Statistics Despite being an American holiday, other countries presented an increase in Black Friday interest. Source Sales also spike during the holiday. Compared to a regular Friday, here's how sales grow in selected countries: Pakistan: 11,525% Hungary: 9,750% Italy: 4,516% Greece: 2,600% Germany: 2,106% USA: 2,103% Canada: 1,732% United Kingdom: 1,500% On the other hand, Thailand, Peru, and Venezuela only have a small increase with 46%, 107% and 119% respectively. Discount markdowns by country Discount markdowns have a global average of 55%, with the average USA discount reaching 68% and the saving per American customer $1,094. Here are some average markdowns in selected countries: Source The highest (after the USA): Canada: 66% United Kingdom: 62% RSA: 61% The lowest: India: 46% Argentina: 48% Mexico: 52% Money spent by country The following infographic shows different consumer spending habits across different regions, with North America showing higher spending tendencies compared to other parts of the world. Source Here are the three highest and three lowest amounts consumers spend during Black Friday by country: Highest: USA: $515 Canada:– $488 United Kingdom: $399 Lowest: Brazil: $73 India: $70 Turkey: $97 Black Friday Vs. Cyber Monday Stats Black Friday might be the biggest sales day of the year. However, Cyber Monday sales stats have shown that consumers will spend more on that day compared to Black Friday. Source In 2023, Black Friday spending was forecasted at $9. 8 billion, while Cyber Monday was expected to reach $12. 4 billion. Moving into 2024, Black Friday spending is projected to increase to $10. 8 billion, whereas Cyber Monday is forecasted to climb to $13. 2 billion. One of the key reasons Cyber Monday sales tend to outpace Black Friday is the higher demand for electronics and smartphones. Consumers often wait until Cyber Monday to snag deals on tech items, which are more commonly discounted on this day, making it a major contributor to the elevated spending. Additionally, many online-only discounts are designed specifically for Cyber Monday, further driving its appeal to tech-savvy and deal-hunting shoppers. Black Friday Statistics to Help You Succeed Knowing the most important Black Friday and Cyber Monday stats will help you improve your seasonal digital marketing efforts, from your email campaigns to your social media endeavors. As you’ve noticed, Black Friday was a holiday affected by the recent pandemic. As consumer trends change, businesses must adapt their marketing and sales strategies to respond to change more effectively. So, whether you have an online business or a retail store, taking a moment to learn about the sales stats and trends of the previous years will work in your favor. Now you are ready to rock this year’s Black Friday! Go! --- ### Black Friday Email Marketing: Strategy, Tips & Examples [2025] > Need to create the perfect Black Friday email marketing strategy? Today we look at the tactics you need to boost your seasonal sales! - Published: 2023-10-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/black-friday-email-marketing-strategy/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Creating the perfect Black Friday email marketing strategy is key to boosting your seasonal sales like a pro. But why is Black Friday so important, and why should you send seasonal emails? Black Friday is one of the year’s biggest shopping events, with consumers hunting for their favorite items at discounted prices. Since most shoppers are searching for deals online, email marketing is a powerful tool to drive traffic to your business instead of your competitors. If you're unsure how to approach Black Friday with email marketing, we’ll explore the essential steps you need to take and review some of the best Black Friday email examples to inspire your campaign. Why Should You Care About Black Friday? Taking advantage of the Black Friday holiday can lead to significant increases in both sales and website traffic. To understand why Black Friday should be a key part of your email marketing strategy, here are some important reasons to consider: Online shopping dominates: Consumers prefer shopping online during Black Friday, making it essential for eCommerce businesses to have a strong email presence. Big sales potential: Black Friday generates a high volume of purchases, and a targeted email strategy can maximize your sales by reaching the right audience. Competitive edge: With many businesses offering promotions, a well-executed Black Friday email campaign ensures you stay ahead of competitors and attract more customers. Now, let’s dive into the key steps for structuring the perfect holiday email strategy for your business! 1. Plan Your Black Friday Email Campaigns Consumers will start searching for deals and discounts as early as possible. To take advantage of this purchase intent, you should develop an effective mailing schedule to target them when they need it the most. To make things work, divide the holiday into three mailing periods: pre-Black Friday, Black Friday day, and post-Black Friday (Black Friday weekend). Then you will know what messages to create for your audience and add all the details to your email marketing calendar. Pre-Black Friday The pre-Black Friday period can start as early as mid-October. You can craft teaser emails or early-bird discount codes to excite your audience and make them want more amazing deals from your business. For example, Clarks started their Black Friday strategy with a campaign sent early in October. The goal is to allow their potential shoppers to place their order early on to claim the discount and free shipping. Here’s how the email looks: Subject line: Save 40% OFF select styles for a short time If you want to mimic the above example, make sure to sign up for a Moosend account, grab a Black Friday email template, and increase your seasonal sales with irresistible email offers. Try Moosend for free Black Friday Day Your Black Friday day emails need to be clever, intriguing, and valuable —we’ll see how to nail your design later on! To ensure that your email list will interact with your campaigns, you need to send it at the right time. Taking into account sending time data will help you increase your engagement and open rates. For instance, according to the best sending times, you can maximize your open rates by delivering your emails between 9 and 11 am. Here’s an example by Diesel, delivering an email on Black Friday day at 10:00 am: Subject line: It's Today. Get up to 50% Off. Post-Black Friday Weekend The sale shouldn’t stop with Black Friday. Instead, you can plan a post-Black Friday email marketing campaign to target the weekend with last-chance deals for your last-minute shoppers. You can send numerous campaigns on Saturday and Sunday but don’t overdo it or use all your best cards during the weekend. As Cyber Monday is right after Black Friday, you can prepare your customers for more amazing deals. Here’s an example by The Body Shop: Subject line: Missed Black Friday? We got you covered Tip: If you have a small business, you can create a sequence starting on Thanksgiving, then target Black Friday and Small Business Saturday, and end it with your Cyber Monday deals. 2. Give Your Email List a Boost Before you start emailing your subscribers, you can invest some of your time to expand your mailing list. This will not only be beneficial for your overall email marketing strategy but also help you increase your seasonal sales reach and profit. To make it work, you can follow some of the common list-building techniques. For example, you can use your online form builder to craft a pop-up with a Black Friday offer to increase your lead generation. Below, you can see a simple Black Friday popup idea to capture your website visitors: Source To make it work, you need: A headline that highlights the benefits of signing up for your newsletter. High-quality visuals to make your popup more appealing. A clear call-to-action (CTA) that stands out. Moreover, you can also create a Black Friday landing page with an irresistible offer that will make your website visitors give you their email addresses. Just don’t forget to give your audience value using smart email copy, converting images, and a newsletter signup form that will be easy to fill. Landing page creation is essential for thriving businesses that want to boost their signup rate and increase conversion rates. To make it happen, you can get your hands on a great landing page builder like Moosend or Instapage and start creating your pages. 3. Find Out What Your Audience Wants Some businesses see Black Friday as the perfect opportunity to sell various items left in their stock, especially for retailers. However, just because you have these goods in your warehouse doesn’t mean that you should start bombarding your audience with them. Before you plan your sales emails, you need to find out what your target audience wants. You can do this by: Monitoring online consumer behavior patterns. Creating email surveys for your email subscribers. Studying purchasing trends during the holiday shopping season. Source Finding out the most popular products during the holiday season will help you come up with Black Friday deals that interest your shoppers. This will help you craft Black Friday email marketing campaigns that will lead your audience back to your online store or retail webpage. Moreover, according to Sitecore’s holiday trends report, 75% of consumers agree that other discount days are better than Black Friday deals. To avoid that, make sure to study your competitors and consider the discounts you’ve already offered them so far through promo emails. Then, use the data to give your audience a Black Friday offer that will leave them speechless! 4. Craft an Appealing Email Design Now, it’s time to move on to your Black Friday email design. Here, you can start crafting your message yourself or use a pre-made newsletter template to save time. If you plan on creating your campaign from scratch, template builders like Moosend or Mailchimp will let you add advanced elements, such as countdown timers, GIFs, product blocks, etc. To save time, though, you can use pre-made designs and customize them to fit your brand identity. For instance, Moosend will equip you with various Black Friday newsletter templates to get started: Customize it now! Regardless of what you choose, you should always keep in mind some of the best Black Friday email design tips: High-quality product images: Consumers like to see images of the products you are promoting. Make sure to add attention-grabbing visuals to intrigue them. Holiday colors: Black Friday emails use black and yellow color palettes. You can also add more festive colors to craft stunning holiday emails. Since Christmas is around the corner, you can use red and green to allude to it. Clear design: Create visually appealing and easy-to-read layouts or choose a pre-made newsletter template. Use white space to increase the readability of your email. Font size and color: Find the perfect balance by testing various combos. According to Unlayer, the best ones to use include Arial, Verdana, and Georgia. Email template size: Pay attention to your email sizes to ensure that your messages display correctly in the inbox. The ideal email dimensions are 600px wide and 1500px high, with a file size of --- ### 15 Black Friday Newsletter Templates [2025] > Craft the perfect email campaigns to increase your seasonal revenue with the help of these responsive Black Friday newsletter templates. - Published: 2023-10-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/black-friday-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Looking for Black Friday newsletter templates to create the perfect sales campaign and save time? We’ve got you covered with responsive, eye-catching designs that will help you create impactful emails. These templates are crafted to increase your conversions with their optimized layouts and visuals. Whether you're promoting a storewide sale or exclusive discounts, these pre-made designs will showcase your Black Friday offers beautifully and efficiently. Why You Should Use Black Friday Email Templates If you are skeptical about pre-made designs, here are the benefits you will gain by using them: Time-saving: Ready-made templates help you launch your campaigns faster, freeing you from the hassle of designing from scratch during the busy holiday season. Optimized: They are also designed with layouts that maximize engagement and encourage clicks, helping you drive more sales. Mobile-responsive: Most templates are built to look great on all devices, ensuring your emails are effective across desktops, tablets, and smartphones. Consistent: You can easily customize them to match your brand's colors, fonts, and logo, maintaining a consistent look while saving design time. Professional: Pre-designed templates ensure your emails have a polished, professional appearance, even if you don’t have a dedicated design team. Now let's see where to find them. Moosend’s Black Friday Newsletter Templates Moosend is among the best email template builders you can use to create beautiful campaigns for your brand. Not only that, but you also have an extensive template library with 110+ ready-made designs for several occasions, including Black Friday. To get them, you need to register for a free Moosend account and then: Access the drag-and-drop email editor Click on the Template Library Search for the template you like Start customizing the layout Now that you know how to get them, let’s take a look at some of the newsletter templates for eCommerce store owners, retailers, small businesses, etc. that are perfect for Black Friday. 1. Single layout Black Friday template Let's start with a classic black newsletter design. Try this template This Black Friday email template uses a bold red and black color scheme that perfectly draws attention to your offers. The vibrant red makes the call-to-action (CTA) buttons pop, ensuring your potential shoppers don't miss it. Moreover, the single-column layout keeps things simple and straight to the point, helping you cut through the noise and focus on showcasing your top deals with minimal distractions. This layout is perfect for mobile-first users as it will look great across all devices. For better results, take advantage of urgency and personalization by adding countdown timers and customer-specific discounts. This makes your campaign feel exclusive, encouraging more engagement and faster conversions. 2. Multi-visual Black Friday layout Showcase your entire product line effortlessly with this multi-visual block template, perfect for highlighting numerous products. Customize it This layout makes it easy to feature multiple products at once, giving customers a clear view of what’s on offer. It’s ideal for showcasing different categories during Black Friday. Like the previous template, the clean black and red color scheme ensures a professional look, with the CTA standing out, drawing attention to key actions. Want more flexibility? Easily swap the red for another bright color like yellow or orange to match your branding and still maintain a bold design. 3. Vibrant Black Friday newsletter template If you're tired of black layouts, this yellow design will help you create something less cliche for your audience. Try it This bright yellow Black Friday newsletter template is a great alternative to the typical dark color schemes seen during the holiday. The warm and cheerful tone makes your email stand out in crowded inboxes. The orange CTAs work great for the color scheme, keeping things cohesive while drawing attention to the action. The two-column layout gives you space to showcase multiple products at once, making it ideal for highlighting various items without overwhelming the recipient. For added customization, you can tweak the color palette to reflect your branding while keeping the design clean and product-focused. 4. Black Friday sale email template Use this simple and responsive HTML email template to boost your Black Friday sales, the easy way. Grab for free The above Black Friday newsletter template is ideal for your Black Friday email marketing strategy. For a quick sales campaign, you can add your logo, special discount coupon, email copy, and call-to-action (CTA). If you want something closer to your branding, Moosend’s editor will let you add various advanced elements. For instance, you can use countdown timers, GIFs, product blocks, and more to turn this template into the ultimate Black Friday sales email. Overall, this holiday email design has the right color palette and elements to help you craft a simple yet converting campaign in minutes. You can also use it to craft a teaser email as a part of a dedicated automation workflow. 5. Promotional newsletter template A beautiful and responsive email template to create the perfect Black Friday or Cyber Monday email campaign promo for your business. Get this template You can grab this sales-oriented design to promote your Black Friday deals and special offers. From the colors to the product blocks, the layout will allow you to craft your promotional email in a matter of minutes. Through Moosend’s email newsletter editor, you can also add advanced elements to boost your click-through rate, such as countdown timers. This way, your email will have a sense of urgency and motivate your email subscribers to shop for your deals. Lastly, the yellow call-to-action buttons are perfect for attracting attention to the desired action and boosting your holiday season sales. 6. Holiday shopping email design Tired of black and yellow? You can use this Black Friday newsletter template to create some stylish seasonal email campaigns. Seal the deal The above newsletter design is quite different from the typical black and yellow layouts. You can grab it to send your email subscribers a unique campaign that favors minimalist design, big fonts, and beautiful visuals. On top of that, you can leverage the existing product blocks to promote specific items and give your audience all the information they need to convert. This template is ideal for creating newsletters for the pre-sales holiday period and Black Friday weekend, along with your primary Black Friday day messages. Last but not least, you can keep the social buttons to cross-promote between email and social media for better reach and engagement. 7. Best Black Friday email deals Want to show your audience all your best Black Friday deals? Here’s the template you can use to make it happen. Customize for free You can grab this layout to easily promote your eCommerce store products. The above-the-fold product block is excellent for increasing your click-through rate and getting subscribers to your Black Friday sale landing page. Furthermore, you can easily customize the additional content blocks to give your audience more incentives to buy, such as limited-time discount codes and free shipping. When it comes to colors, you can keep the yellow and dark brown palette to associate your campaign with the holiday. Lastly, make sure to add your logo, visuals, and copy to show your brand identity and charm your potential customers. If you need help with your landing pages, you can check our article with all the tips and tricks to create a converting landing page for your audience. 8. Black Friday event invitation email If you want to invite your subscribers to a seasonal event or webinar, feel free to grab this minimal yet powerful template. Get it now If you’re interested in running a webinar or event during Black Friday to help your customers increase their seasonal online sales, then it’s more fitting to use a relevant event newsletter template. The green CTA button attracts the reader’s attention and enables them to sign up quickly and effortlessly. Apart from details concerning your event, such as location, agenda, and timetable, you can also add the speaker’s bio to gain more traction. Overall, creating a webinar is the perfect way for SaaS businesses to collect leads during this high season. Stripo’s Free Black Friday Email Designs Stripo is another cool template builder you can use to grab some beautiful holiday newsletter templates for your business. To use its Black Friday designs and send them to your email subscribers, you need to follow a few simple steps: Sign up for a free Stripo account. Integrate the tool with Moosend or your dedicated email service. Find the Black Friday layouts in the Prepared Templates. Customize your design and then export it. Here’s how to integrate them: Now that you can easily export and import your designs, let’s take a look at some of the beautiful layouts you can use. 9. Black Friday Sale Newsletter Template Showcase your Black Friday sales and best sellers to boost your seasonal eCommerce sales. This Stripo template is perfect for those who invest in their email marketing strategy during Black Friday. It stands with a dedicated product block that informs subscribers about the upcoming Black Friday sales, followed by a personalized message for each recipient. Then, you can add the most popular products your email list will find on sale to attract their attention. Finally, readers can find important company assets on the email footer, such as social media links, contact information, and an unsubscribe button. 10. Simple Black Friday Email Layout Need a quick design for your online store? This template is exactly what you need. This Black Friday newsletter template is perfect for crafting a promotional email for your eCommerce business. It is easy to customize through Stripo’s email builder and then export to your email service provider. Moreover, since this is a design that focuses on a single visual, make sure to use high-quality images and clear copy to communicate the benefits of your campaign. Furthermore, with a clear CTA button, this template can turn into a beautiful Black Friday email that will intrigue and convert your audience. Finally, your audience needs to open your email first. To boost your open rate, make sure to check some of the best Black Friday email subject lines for inspiration. 11. Product-oriented Black Friday email design Another cool design to get your audience back to your product pages and increase your holiday sales like a pro. The above Black Friday template will let you lead your potential shopper back to your website. You can use the first content block as a teaser for your Black Friday deals, leveraging the above-the-fold CTA for more click-throughs. Moreover, you can use the following product blocks to showcase your best deals and make sure that your audience is aware of them. You can power up your sales by using some simple FOMO tactics like setting a time limit or using urgent language, such as “Last chance” or “X is almost out of stock. ” Lastly, consider interactive elements like GIFs to make your design more unique and fun to engage with. Adding a GIF to your campaign is both easy and effective. 12. Informative Black Friday Newsletter Template Did you know that you can promote more than your deals during Black Friday? This design is great for showing your customers your products and discounts. The countdown timer on top will give your click-through rate a boost while the red CTA stands out on the black background. You can use every part of this Black Friday design to get your subscribers to buy. However, you should also grab the opportunity to promote your seasonal content by linking relevant articles to inspire your shoppers. Creating sales emails is great, but giving your audience extra value is better, as it’ll help you build meaningful relationships with your customers. BEE’s Black Friday Newsletter Templates If you’re looking for more designs, you can grab some from BEE, another email template editor tool. As with Stripo, you can get your newsletter templates to Moosend’s platform, simply by exporting the layout as a ZIP containing the HTML design and images. Now let’s check some of the best Black Friday email examples and templates you can use: 13. Minimalist Sales Design As mentioned above, not all Black Friday templates need to be, well, black. If you don’t want to craft just another dark Black Friday campaign, you can use the above design to light things up a bit. The minimalist design and white space are perfect for presenting your products in a beautiful and structured way. Moreover, you can leverage the power of color psychology to make your email more appealing and converting. Use red, blue, pink, and everything in between to give your audience a fun Black Friday message that will charm them. You can easily customize the above design for the Black Friday day sale, the Black Friday weekend, or the Cyber Monday sale. It’s up to you. 14. Premium Black Friday Email Newsletter Use graphic elements alluding to Black Friday to power up your email design. This is one of BEE’s premium Black Friday newsletter templates. To get it, you can either sign up for a free trial or sign up for BEE Pro. As a premium design, you can take advantage of advanced styling and graphic elements to rock your promotional layout. Moreover, this layout has a beautiful color palette, using blue and orange to make individual elements stand out more. Take a look at the CTA buttons, for instance. The blue background is perfect for making them stand out and inviting subscribers to click. Lastly, the single-column structure will allow you to promote individual products, creating a sales message that’s more focused. 15. Black Out Friday Newsletter Layout Take advantage of the holiday colors to create the ultimate Black Friday email. You can use the above template by BEE Pro to craft a stunning campaign for your audience. Take advantage of the black background to make your fonts and CTAs pop. Choose bright colors to make your design more vibrant and add high-quality visuals and graphics to make it more appealing. Before you send your campaign, make sure to check everything using an email preview tool. This way, you’ll make sure that your email displays well on popular email clients like Gmail, Outlook, etc. Now that we saw some beautiful designs to get started, let’s see a few Black Friday email tricks to help you out. Tips For Great Black Friday Email Marketing Campaigns Crafting the perfect Black Friday email campaign isn’t rocket science. But if it feels that way, let’s see a few easy tips to power up your email strategy: Email copy: Black Friday is all about sales, but don’t forget to use language that will highlight the benefit your audience will receive and the pain points it will solve. Avoid being too salesy to convert your audience and make them loyal customers, not one-time shoppers. Visuals: Furnish your campaigns with beautiful graphics and high-quality visuals of your products. Be careful, though, not to add large files as this will lead to email clipping. The optimal email template size for your campaign should be between 20 and 102 KB. Color palette: Black, red, and yellow are some of the dominant Black Friday colors (like orange is for Halloween). You can use black for your backgrounds to make your colorful CTAs stand out. Urgency: Leverage countdown timers and the fear of missing out to give your campaign a sense of urgency for better sales. Social proof: Loyal shoppers know you but new customers might have their doubts. Offer them some peace of mind by adding testimonials and star reviews to increase your brand credibility. Black Friday Email Marketing Resources Below, you'll find all of our Black Friday email guides in one place. Black Friday Statistics You Need To Know Black Friday Email Marketing: Strategy & Tips Black Friday Email Subject Lines & Tips Black Friday Email Examples + Tips Black Friday Newsletter Templates To Save Time Now you are ready to create your Black Friday email campaigns. While some might say that you shouldn’t use pre-made templates because they are generic, using them will save you time and effort during a very busy time of the year. The above designs are perfect examples of layouts you can customize on the spot to fit your branding. Add your logo, images, brand colors, and unique touch, and you’ll have a converting promotional email to charm your audience. Now, it’s time to dive into your template builder and start crafting your campaign. If you haven’t yet, consider trying Moosend by registering for an account to access powerful tools and features for creating stunning emails. It’s time to make this Black Friday gold! --- ### 20 Black Friday Email Examples With Tips [2025] > Check some of the best Black Friday email examples from popular brands to get inspired for this Black Friday, plus tips to nail them! - Published: 2023-10-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/black-friday-email-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner The busiest sales season of the year is just around the corner, and we’ve gathered some of the best Black Friday email examples to inspire your campaign. During the holiday, most brands will be sending out email campaigns packed with special Black Friday discounts, sitewide offers, and limited-time sales. To take advantage of the increased traffic and boost your revenue, it's crucial to craft a compelling Black Friday email that will encourage your customers to buy. In this guide, you'll find: Black Friday email campaigns from popular brands Tips to help you create the perfect holiday campaign Why Black Friday Email Marketing Matters To give you a clear picture of what happens during Black Friday, we’ll explore campaigns sent before, during, and after the event. But first, let's look at why creating an effective Black Friday email is crucial. According to Sitecore’s holiday trends report: 66% planned to shop during Black Friday last year. Gen Z (81%) and Millennials (74%) invest in Black Friday more than any other group. Moreover, Black Friday sales in the U. S. can reach around $9 billion, with electronic devices being a top priority for consumers. Now, let’s dive into some examples you can study to create compelling Black Friday email campaigns that drive sales. If you're looking for a user-friendly email marketing platform to help create these campaigns seamlessly, you can explore Moosend's features to see how it might support your strategy. Try Moosend for free Pre-Black Friday Email Campaigns Below, we’ll see examples sent days or weeks before the actual Black Friday sale event. 1. Tease’s early sale Subject line: Black Friday Came EARLY Tease delivers this amazing example before Black Friday to get more traffic and conversions. What works: As you can see, the most prominent part of this email is the countdown timer found at the bottom of the design. The brand uses this FOMO marketing technique to add urgency to the offer and incentivize potential shoppers to purchase before they miss out on “their only sale of the year. ” Apart from that, Tease has placed the discount code above the fold to make sure the subscribers see the benefit of interacting with the email. Lastly, the big font also draws attention to the offer while the colors and product images work great with the call-to-action button. Pro tip: To power up your early Black Friday sale, you can set up an email campaign series to ensure that your audience will notice it. Leverage the power of marketing automation to create powerful sequences that will convert your shoppers. 2. Walmart’s Pre-Black Friday sales email example Subject line: Pre-Black Friday: score AMAZING deals NOW! Walmart leverages the above Black Friday campaign example to power up its grocery email marketing strategy for the holiday season. What works: Here, the brand promotes its Black Friday deals with short and targeted email copy and eye-catching visuals. More specifically, the retailer emphasizes the pre-Black Friday deals and then provides its audience with a holiday gift guide to make their Black Friday shopping easier. In terms of design, the brand has inserted a “Shop Pre-Black Friday Deals” section with all their promotional goods to lead their customers back to their website or landing pages. Pro tip: Give your potential customers the best customer experience by leading them back to converting landing pages. You can easily create yours by grabbing one of the best landing page builders in the market, like Moosend or Instapage. Start for free 3. High Beauty’s email alert Subject line: Want early access to Black Friday + the chance to win? A simple Black Friday email marketing campaign by High Beauty to prepare your shoppers for the biggest sale of the year. What works: The above example is meant to get subscribers to sign up for exclusive deal alerts to avoid missing anything. This is a great way to keep your customers engaged and create a dedicated list of shoppers who are interested in your Black Friday sale. You can also segment them and deliver VIP discounts and rewards. Moreover, as you can see, High Beauty automatically adds those who will click on the CTA to a ruffle for exclusive gifts. Pro tip: Use your email footer to insert extra details that will encourage your potential shoppers to act. Here the brand has added a shipping disclaimer and giveaway details to keep its audience informed. Plus, an unsubscribe button will help you secure your brand reputation and deliverability rate. 4. Leesa’s sneak peek Subject line: Black Friday sneak peek: Up to $400 off Leesa sent this campaign during September to give its audience a sneak peek of the upcoming holiday sale, using a converting Black Friday subject line to intrigue shoppers and increase its open rates. What works: From the clean design to the visuals, the brand came up with a great teaser email campaign to excite its email list with a Black Friday Preview Sale. As you know, shoppers usually need an incentive to buy. For Leesa, giving potential customers an incredible offer weeks before Black Friday is all they need to avoid the holiday shopping frenzy and enjoy “the gift of sleep this season. ” On top of that, the red call-to-action (CTA) button is perfect for attracting attention and increasing the click-through rate of this pre-holiday email. Pro Tip: Like Leesa, use your loyalty program to reward your customers and get them to refer their friends. This way, they will earn more rewards and discounts, and you’ll get more traffic and sales. 5. Dell’s personalized shopping deals example Subject line: Bullseye! Personalized Black Friday deals hand-delivered to your inbox. Dell gets its deal-hunters to shop its Black Friday deals with a personalized example. What works: The electronics manufacturer leverages one of the best tactics in the email marketing book, which is personalization. This eCommerce feature is perfect for targeting your audience with the right message at the right time. Dell uses personalized content to create a more targeted offer for each customer. What’s more, the brand has also nailed its design by utilizing visuals that reinforce this unique offer. By using “This offer was picked for you,” customers feel special and will have better chances of interacting with the campaign since it’s tailored to their needs. Pro tip: To use personalization, you need to collect customer insights and then use your platform to come up with relevant recommendations based on each customer. The market offers various marketing automation software tools you can use to manage these data and create workflows that will convert your audience into loyal customers. 6. Maingear’s Black Friday savings Subject line: Up to $750 off your dream PC today! Maingear’s neon red Black Friday email design is perfect for their gaming audience. What works: The brand’s color choices are perfect for this simple Black Friday email example. Maingear uses those two colors to excite its target audience and draw attention to its special Black Friday offer. Apart from that, it makes sure to use a red CTA button to increase its click-through rate. Last but not least, this example uses social buttons to cross-promote between email and social media. This is an excellent way to connect with your subscribers on your networks of choice, promote giveaways, show them engaging content, and lead them to your online store where they can do their online shopping. Pro tip: While your Black Friday campaigns will run just for a limited time, this doesn’t mean that you should neglect their design, subject lines, or preview texts. Pay attention to all the elements to impress your audience and increase your conversion rates. If you need a list of tips and tricks to nail them, check out our post with the best practices for email marketing. 7. Happy Socks’ interactive campaign Subject line: Do you know what week it is? Happy Socks’ simple GIF makes its Black Friday campaign more exciting and dynamic. What works: GIFs are a great element that can turn any dull campaign into something that will pique your subscribers’ interest. Happy Socks uses this simple idea to make its Black Friday email campaign more interactive and fun to engage with. Furthermore, since this is a pre-Black Friday campaign, the brand uses its copy to inform subscribers about the upcoming sale of the year. Not only that, but they also incentivize customers to check their products to avoid the craziness of the Black Friday shopping spree, solving their customers’ pain points. Pro tip: If you want to make your Black Friday messages more engaging, you can insert GIF elements into your emails using your ESP to make them more unique. Do it with Moosend Black Friday Day Email Examples When Black Friday arrives, you need to create messages that will highlight your amazing offers using a sense of urgency. Let’s see how these examples perform: 8. Miracle Brand’s Black Friday email example Subject line: Better than their deals An awesome Black Friday campaign by Miracle Brand to entice shoppers and allow them to bundle up for the holiday. What works: The first thing we notice here is the attention-grabbing Black Friday email subject line meant to show that this campaign has an offer that’s better than its competitors. This is a clever technique to draw attention to your campaign during a hectic inbox day. Design-wise, the brand uses a beautiful and clean email design, straightforward copy, and a CTA that stands out. What’s more, Miracle grabs the opportunity to cross-promote between email and Instagram. This will inspire shoppers and allow them to check your followers’ content that’ll power up the credibility of the brand. Pro tip: User-generated content is one of the best forms of social proof you can use to amplify your marketing messages and increase the legitimacy of your products. Make sure to use it in your campaigns but don’t forget to ask for permission first. 9. Elementor’s B2B Black Friday email Subject line: Hurry, Don’t Miss Our Black Friday Sale! Go Go Go Who said that Friday is only exclusive to eCommerce businesses and retailers? B2B companies like Elementor can benefit equally from the holiday season. What works: Compared to the previous examples, the company opts for a short email that includes only the necessary information. As a SaaS platform, Elementor focuses on the deal that its target customers want to see: X% off the Pro Plans. Using valuable and concise copy along with vibrant images and colors, the company has crafted a great Black Friday campaign with an equally appealing subject line. On top of that, Elementor leverages countdown timers to add a sense of urgency to their special offer to make sure that subscribers will click through. Plus, CTA copy with active language like Buy or Shop Now can do the trick. Pro tip: Make your Black Friday messages as simple as possible to capture your audience’s attention at first sight. Clean designs will have better chances of converting and presenting your offers straightforwardly. If you need some cool and responsive designs, make sure to check some of our favorite Black Friday newsletter templates. 10. Bonobos’ Black Friday weekend deals Subject line: G’morn: Here’s 30% Off All Black Friday Weekend Bonobos delivers an email campaign on Black Friday day with fantastic deals for the whole week. What works: The eCommerce business steps up its Black Friday marketing day with a campaign that gives value to its customer base. As you can see, the copy immediately tells shoppers that their offers and coupons are valid throughout the week. This is an excellent incentive for last-minute shoppers. Moreover, the brand uses high-quality images and GIFs to attract attention, showing them discounted items and their new prices. Lastly, Bonobos adds urgency with a simple “Holiday Heads Up! ” section that urges customers to shop early to avoid shipping delays. Pro tip: Black Friday can be chaotic for online stores. Make sure to add a dedicated customer service section like Bonobos to help customers during the busiest time of the year and answer questions before they flood your customer support channel. 11. Clarks’ free shipping Subject line: Black Friday Deal: 50% OFF EVERYTHING Grabbing some fabulous deals is perfect. To improve the customer experience, you can give your potential shoppers free shipping like Clarks. What works: Apart from the irresistible sitewide free shipping and free returns in the preheader, the brand has created an elegant Black Friday email example that leverages the holiday color palette, using a large white font to draw attention to the 50% discount. Clarks also showcases their products and calls their subscribers to find a store to try them out. Lastly, you can see how the brand uses an extra content block to direct users to their holiday gift guides. This way, shoppers can plan their Christmas shopping, giving Clarks a head start. Pro tip: Sending campaigns with targeted messages is perfect for increasing engagement and conversions. You can leverage the power of customer segmentation for eCommerce to send your audience the ideal Black Friday product deals. Also, give them more reasons to buy with free shipping and one-day delivery (if possible). You can start segmenting your audience using Moosend’s advanced audience management features. Create a free account and see for yourself. 12. Casper’s sale ends campaign Subject line: Black Friday is almost over... Sending more than one Black Friday message is perfect for reminding subscribers about your deals and coupons like Casper. What works: After its primary campaign, the brand sent another message later that day to make sure that subscribers would check out its special deals. The design uses pastel colors, high-quality images, and bold fonts to make the Black Friday promo code stand out. Regarding the copy, it employs short and valuable sentences to get shoppers to act. Of course, Casper promotes more products and even gives its subscribers a “Surprise Black Friday steal” to increase its profit. Last but not least, it adds a refer-a-friend section to power up its referral marketing efforts and increase brand awareness through loyal customers. Pro tip: First-time shoppers will give your Black Friday revenue a boost. However, don’t forget to create special deals for your VIPs. Not only will they appreciate the unique offer, but they are more likely to purchase from your store since retained customers already trust you. Post-Black Friday Email Newsletter Examples Here, we’ll see examples sent during the Black Friday weekend to extend the deals or get shoppers ready for the Cyber Monday sale. 13. Beefcake's Small Business Saturday Subject line: Take 15% off all orders during our anniversary sale! This Small Business Saturday email is a perfect example of how smaller businesses can extend the momentum after Black Friday. What works: Beefcake Swimwear ties this email campaign to its brand anniversary, making the promotion more meaningful and relatable. Targeting Small Business Saturday is especially valuable for small businesses looking to engage customers over the entire weekend. The email not only offers a 15% discount to entice buyers but also expresses genuine appreciation for their loyal customer base, creating a strong connection with the audience. The copy is conversational, emphasizing how customer support allows them to maintain affordable, sustainable products. The tone gives the campaign a personal feel, making customers feel valued and part of the brand’s story. This post-Black Friday campaign idea is perfect for smaller businesses who want to create a lasting impact beyond just discounts. 14. Levi’s discounts on discounts Subject line: Our bestsellers are 40% off Excite your audience with discounts on already discounted items like Levi’s. What works: The brand takes advantage of all the elements we mentioned above to power up its post-Black Friday email marketing efforts. First of all, they use GIFs to make the message more engaging and interactive. Also, they give their audience an extra 50% discount to get shoppers to make a purchase and shower them with free shipping & returns to make the deal sweeter. On top of that, Levi's shows potential customers their daily deals to capture their interest and lead them back to their online store for more. Pro tip: While this Black Friday email example is great, the message is unfortunately clipped. Email clipping occurs when the size of your emails is more than 102 KB. Avoid that by optimizing your images and content. This way, you’ll increase your email deliverability and minimize the risk of getting flagged as spam. 15. Kenneth Cole’s extended sale Subject line: 50% Off + more sitewide Kenneth Cole extends its Black Friday deals to give shoppers more time to get them. What works: With this Black Friday email example, the brand gives its audience a last chance to shop discounted items after Black Friday day. The email design is simple and informative, placing the 50% Off Sitewide above the fold to incentivize shoppers to act. Also, the free shipping option under the header is perfect for increasing its audience’s purchase intent. On top of that, Kenneth Cole makes sure to add various product blocks to lead shoppers back to its online store. Apart from that, you can also see a “Shop your size” section that helps customers find their ideal pair of shoes and avoid unnecessary returns. Pro tip: Depending on your products, try to give your email subscribers as much information as possible to solve potential pain points on the spot. 16. MVMT’s sale extension just for you Subject line: ALERT Congrats, sale extended just for you. MVMT’s Black Friday email newsletter is the perfect mix of personalization and urgency. What works: Starting with the subject line, the brand uses various elements to get shoppers to interact with it. The emojis help the campaign stand out in the inbox, while the “just for you” makes the message more personal and friendly. When they open the campaign, MVMT’s subscribers will come across the discount and the code they can use to grab it. Furthermore, MVMT makes sure to lead customers back to their product pages using dedicated product blocks for specific item categories. Last but not least, they have included free shipping on all orders to give their international shoppers more reasons to make a purchase. Pro tip: Post-Black Friday campaigns need to be clever enough to get shoppers to act. Nevertheless, don’t come up with new deals to convert them. Instead, try to hint at better deals coming their way and create Cyber Monday email campaigns to power up your sales. 17. Hem's Cyber Monday email example Subject line: Cyber Monday, even on Tuesday and Wednesday! Speaking of Cyber Monday, this post-Black Friday email example from Hem cleverly extends the post-Black Friday sale by creating a Cyber Monday, Tuesday, and Wednesday promotion. What works: This is a smart way to capitalize on the hype around Cyber Monday and give customers more time to shop, keeping the excitement going for an extended period. The email design is sleek and modern, using a GIF that adds a dynamic, eye-catching element at the top. The bold neon colors—particularly the bright yellow and deep blue—contrast against the black background, making the message and CTA button stand out. By keeping the design minimal yet effective, Hem highlights the urgency of the promotion while maintaining a strong brand presence. This extended Cyber Monday email example is perfect for driving last-minute purchases and making the most out of the shopping season. Additional Resources Best Cyber Monday Subject Lines Free Cyber Monday HTML Email Templates 18. Tone It Up’s last chance to shop Subject line: only hours left! Add a sense of urgency using your Black Friday subject line and visual elements like Tone It Up does. What works: The brand leverages its short subject line to get subscribers to open the email. When they do, they come across a GIF that increases the urgency of taking action with the good old message, “going, going, gone. ” Of course, the visuals alone aren’t enough to convert last-minute shoppers. To do it, Tone It Up uses specific language like, “Our best sellers are running low,” and “Grab your faves before they’re gone” to show shoppers that this is their last chance to get their favorite products. Lastly, the brand takes the opportunity to offer additional incentives by promoting its bundle deals for better sales. Pro tip: Shoppers love free shipping, returns, and... gifts. If you can, give your audience a fantastic freebie to complement their orders. The more attractive the gift, the more chances you have to motivate them to spend a little more to get it. 19. The Citizenry’s give B(l)ack Friday Subject line: Final Hours Black Friday doesn’t always have to be about increasing your revenue but giving back to those in need. What works: The Citizenry has a beautiful Black Friday email example that gives their shoppers a good reason to buy from them. Giving its email a goal (Build a school) differentiates this campaign from the rest. Consequently, its audience has better chances of purchasing since the brand’s Black Friday profits will help others. Design-wise, this email is charming to the eye, using the right colors and CTAs to convert its audience. What’s more, the brand adds extra links in their footer to engage their audience and lead them to their gift guides, product pages, etc. Pro tip: If you’re planning a similar campaign, make sure to be clear and transparent. Don’t use vague copy to tell shoppers that you’ll be donating part of your profits ‘somewhere. ’ Give them details and even link back to the organization to increase the legitimacy of your claims. 20. HP's Black Friday in July Subject line: Our Black Friday in July Sale starts now. This email from Hewlett-Packard showcases a different approach by tapping into the Black Friday in July trend, offering consumers epic deals long before the November shopping season. What works: HP also smartly combines these sales with back-to-school promotions, making it a win-win for both students and general shoppers. This example highlights how brands can use Black Friday-style sales at various times of the year, especially in July, to generate interest and drive revenue beyond the traditional November timeline. This Black Friday email strategy keeps momentum alive while catering to seasonal shopping needs, proving that Black Friday isn't just for the end of the year. How To Create A Great Black Friday Email Campaign So now that you’re all inspired, let’s take a moment to see how you can put all this inspiration to good use, shall we? 1. Start with a Black Friday email template Time is of the essence during the holidays. If you have already planned your campaigns, then good for you. If not, then you can save time and effort by choosing a pre-made template to work on. You can start with something simple and add all the elements you like using your template builder tool. For instance, in Moosend’s pre-made newsletter designs, you’ll find a responsive Black Friday email template you can grab and customize based on your brand identity: Try for free You can also add an array of elements like: Your logo and menu Various product blocks Countdown timers Videos and GIFs You can easily add yours by dragging and dropping the element in the correct position. If you want a timer, make sure to see how to use countdown timers in your emails, and check a few examples for inspiration. 2. Create a Black Friday email subject line After you’re done with your design, you need to craft an intriguing Black Friday subject line to power up your open and click-through rates. Come up with a unique copy to differentiate yourself from your competitors. Below, you can see some great Black Friday subject line examples from popular brands: Be Ready, The Black Friday Sale Is Coming... (Diesel) Free Shipping on ALL ORDERS—today only! (Burt’s Bees) EXTENDED: Black Friday deals (but not for long! ) (Walmart) Better Than Their Deals Up To 40% Off (Timberland) Our four-day shopping event is here. (Apple) Happy Black Friday: 30% off EVERYTHING! (H&M) Whatever you choose, make sure to keep yours short, valuable, and to the point to make them convert and avoid the spam folder. If subject line creation is the bane of your existence, you can take advantage of an email subject line tester like Refine to check whether your ideas will perform well or not. Or, you can conduct A/B Testing to ensure that your final subject line version will appeal to your audience. 3. Come up with a valuable offer A 10% off isn’t going to cut it for your holiday deal-hunters. Instead, create an irresistible offer that will wow your potential shoppers. To do that, check what your competitors do and try to offer something better. Also, don’t forget that having discounts on valuable items and best sellers will be better than dropping deals on low-value products that nobody buys. When you have your amazing Black Friday deal, create an email campaign to promote it and catch your potential shoppers’ attention. 4. Use product images Product images can work miracles for your holiday campaigns. Add specific product blocks to feature your best deals and add a high-quality visual. Then, you can insert all the relevant information like: the product name a short description the old and new price a clear CTA Here’s an example of a product block created with Moosend’s drag-and-drop editor: 5. Add an intriguing CTA Your CTAs can make or break your email campaigns. Make sure to choose the right color to make them stand out. Also, add your copy wisely to promote action. For instance, prefer creative language and avoid the generic “Buy now,” that everyone uses. Here's a great alternative from Cheekbone Beauty's Black Friday email, using contrasting colors to stand out: Your CTAs can be as unique as you like. Just make sure that they are clear and short to make your subscribers click on them. Moreover, don’t forget about the position of your buttons. Placing them above the fold is a great way to promote clicks. And if you have a lengthy campaign, add duplicate buttons to catch your readers’ attention before they leave. Black Friday Email Marketing Resources Need a hand with your email marketing campaigns for Black Friday? Check out our guides: Black Friday Email Subject Lines & Tips Black Friday Statistics You Need To Know Black Friday Email Marketing: Strategy & Tips Black Friday Newsletter Templates From Black Friday Inspiration To Sales Black Friday can feel overwhelming, but it doesn't have to be. Now that you've seen the inspiring Black Friday email examples, it's time to get started on your own campaign. Begin planning early to ensure you cover everything, from sales emails to landing pages, so your campaign is ready to go when the time comes. Take inspiration from successful campaigns, organize your email calendar, and dive into your email marketing platform to start crafting those high-converting messages. If you're looking for a new platform or want to try something different, consider signing up for a Moosend account and exploring their easy-to-use editor and pre-made templates. Now, let's make your Black Friday email marketing a success, one sales campaign at a time! FAQs Here are some common questions about Cyber Monday. 1. What is special about Cyber Monday? Cyber Monday focuses primarily on online sales. It offers consumers an opportunity to take advantage of discounts on a wide range of products, often extending or supplementing the Black Friday deals. What sets Cyber Monday apart is its emphasis on eCommerce, providing exclusive digital discounts and deals that may not be available in physical stores. 2. How do you plan for Cyber Monday? To plan for Cyber Monday, you should: Prepare marketing strategies and promotions ahead of time. Ensure your website is fast and mobile-friendly to handle traffic surges. Send promotional emails with engaging subject lines and offers. Consider flash sales or time-limited offers to create urgency. Promote Cyber Monday offers through social channels to drive traffic. 3. What is the Cyber Monday event? Cyber Monday is an online shopping event that takes place the Monday after Thanksgiving. It was created to encourage people to shop online and has grown into one of the biggest online sales events of the year, with discounts on everything from electronics to fashion. 4. What is different about Cyber Monday? Cyber Monday is different from other sales events because it is primarily online. While Black Friday often includes both online and in-store deals, Cyber Monday focuses exclusively on eCommerce. The deals are often centered around tech and electronics, though many industries participate. --- ### Facebook Lead Ads In 2025: In-depth Guide > Want to give your lead generation a boost? Learn how to set up Facebook lead ads in this simple step-by-step guide today. - Published: 2023-09-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/facebook-lead-ads/ - Categories: Social Media - Tags: Social Media - Levels: Beginner With its extensive user base and detailed targeting options, Facebook provides a highly effective way to reach and engage with audiences. The best part is that you can use these options to boost your lead generation effectively. Today, we’ll look at Facebook Lead Ads and how you can use them to boost your lead generation. What Is Facebook Advertising? Facebook advertising is a powerful digital marketing strategy. Every business starting with Facebook marketing will consider using targeted advertising and pay-per-click (PPC) ads to achieve their marketing goals faster. In a nutshell, here’s what Facebook advertising entails: Ad formats: include various formats, such as image, video, lead, and Messenger Ads, to target your audience. Audience targeting: define your target audience based on various criteria, including demographics, interests, behaviors, and more. Custom audiences, lookalike audiences, and retargeting options are also available. Budget & bidding: Facebook provides options like cost per click (CPC), cost per mille (CPM), cost per conversion (CPC), and automatic bidding. Ad placement: Ads can appear in various placements, including the Facebook feed, Instagram, Audience Network, Messenger, and more. Ad scheduling: schedule when their ads will run, allowing for better control over ad delivery and budget allocation. Ad Optimization: Facebook's ad delivery system optimizes delivery based on the selected campaign objective, targeting, and bid strategy. Due to its flexibility and variety of options, Facebook advertising can be a valuable tool for every business. Lead Ads will help you simplify capturing lead information and create a well-performing funnel for your business. What Are Facebook Lead Ads? Lead Ads for Facebook is an advertising format that allows businesses and advertisers to get leads and gather valuable information, including email addresses, phone numbers, etc. , through instant forms. This way, your audience will get what they want, and you’ll acquire a qualified lead, which you can add to your contacts or email list and further target with SMS or follow-up messages. Source What are Meta’s Lead Ads key features? Meta lists the key features businesses and advertisers can use to get the most out of Lead Ads. These include: Mobile-first custom forms Conversion optimization CRM workflow integrations Lead filtering Gated content Rich visuals and text With these tools, brands can create compelling content and provide clear value propositions to encourage users to engage with their ads. Moving on, let’s discover some benefits of using this ad format. Facebook Lead Ads Benefits Below, you will find some of the advantages of lead ads and why you should use them. 1. Streamlined lead capture Lead Ads will help you simplify lead generation by allowing users to submit their information without leaving the social platform. Moreover, Facebook automatically populates lead forms with existing user data, such as names and email addresses, from user profiles. This makes it easier for users, as they don't need to type in this information manually, leading to less friction and higher conversion rates. 2. Precise audience targeting & high-quality leads Facebook's targeting options allow you to reach your specific audience. You can target based on demographics, interests, and behaviors and then create custom and lookalike audiences to ensure the right people see and interact with your ad content. Also, since users choose to interact with your ads and submit their data, the leads generated through Facebook Lead Ads are often of higher quality since they have shown genuine interest in your value proposition. Then, you can easily follow up with more messages that will nurture your potential customers. 3. CRM and marketing tool integrations Another advantage is that this ad format can be integrated with Customer Relationship Management (CRM) systems and marketing automation tools. This paves the way for easier lead management and personalized communication. For example, Moosend’s email marketing platform lists Facebook Lead Ads on their integrations page. Streamlining your efforts and connecting your apps is necessary for every modern business, so using them in tandem will boost your marketing efforts. Want to combine the power of Moosend with Lead Ads? Make sure to sign up for a free account. Try it today! 4. Mobile optimization With 81. 8% of users accessing Facebook only through a mobile device, you need ads optimized for your mobile-first audience. Facebook Lead Ads are optimized for such devices to ensure a seamless user experience and increase the chances of conversions. 5. Cost-effectiveness Compared to traditional lead generation methods like outbound marketing or cold outreach, a Facebook Lead Ads campaign can be cost-efficient as you only pay for the leads you acquire. This helps you estimate your needs and control your social media marketing expenses better. 6. Ad tracking and analytics Besides the above, Facebook provides detailed analytics and reporting, allowing you to track your leads. You can monitor important metrics like click-through rates, conversions, and return on investment (ROI) to optimize your campaigns after consulting your performance analytics. 7. AB Testing And speaking of ad tracking and analytics, advertisers can benefit from A/B tests to experiment with ad creatives, targeting options, and lead form variations to determine what works best for their audience. This way, you ensure greater engagement with your audience and minimize your cost. How Much Do Facebook Lead Ads Cost? Now that we covered the benefits, let’s see how your lead cost is calculated. According to Meta, the average cost per lead (CPL) is calculated as the total amount spent divided by the number of leads received at the same time period. The amount spent shows you how much you’ve invested during a specific period, including invoiced or billable amounts. For more information, you can check this guide. Who Are Facebook Ads Suitable For? The short answer is everyone, but before investing in them, you need to clearly understand your target audience, ad objectives, and budget. Here are a few industries that can leverage these ads to boost their lead generation: E-commerce businesses: Online retailers can use them to showcase their products, drive website traffic, and increase sales. Local businesses: Small businesses with physical storefronts can target local customers to promote their products or services. B2B companies: Businesses targeting other businesses can use Facebook ads to generate leads, promote webinars, or raise brand awareness. Event promoters: Event organizers can use them to advertise concerts, conferences, festivals, and other events to their targeted audience. Content creators: Bloggers, YouTubers, and influencers can use these ads to expand their audience and promote their content. Real estate professionals: Realtors can use Facebook ads to showcase listings and attract potential buyers or renters. These are some of the businesses that can use Facebook Lead Ads. You can even use this ad format to advertise political campaigns and hotels. Now, let’s see how to create your Lead Ads. How To Set Up Facebook Ads Step-By-Step Creating Lead Ads involves several steps. Below, you’ll find a step-by-step guide to set them up. Access Facebook Ads Manager Choose the Ad Campaign objective Set up the Ad Set Specify your budget & schedule Define your audience Select ad placement Create your ad Build your lead gen form Set up tracking events Review and Publish Important: You can advertise on Facebook even if you don’t have a business account. You do, though, need a Facebook account to proceed. Step#1: Access Facebook Ads Manager: First, visit and log in to your Facebook Ads Manager account. If you don't have an account, you need to create one. To run ads, you will also need a Facebook page. You can make it during the Ads Manager onboarding process. All you need to do is add a name and category and upload a profile picture. Then, you’ll be prompted to add a payment method. When you do, you can click next. Now, you’re all set to advertise on Facebook, so let’s continue by clicking on the “Create ad campaign” to build your ad. Step#2: Choose the Ad Campaign objective Here, select the campaign objective that aligns with your goals. For lead generation, you need to select the "Leads" objective. Meta provides additional information if you hover over each item listed below the visual. When you click continue, you need to insert a few more details before you get to the next step. Ensure you add a campaign name and declare if your ad is related to credit, employment, housing, social issues, elections, or politics. In this section, you can also enable the A/B Test and the Advantage campaign budget options to optimize your campaign and get more control over spending on your ad sets. Now, let’s see how to create your Ad set. Step#3: Set up the Ad Set Your Ad set needs to be carefully completed to reflect your ad persona. Firstly, give it a name and choose your conversion location. It can be Instant forms, Messenger, Calls, etc. You can also select your performance goal, choosing between maximizing the “number of leads” or “number of conversion leads. ” Moreover, Meta allows you to set the cost-per-result goal where the service will try to invest your budget and get the most leads using the highest volume bid strategy. Underneath this section, you’ll also find the Dynamic Creative option. If you enable it, Meta will let you upload your creative elements to create auto-generated combinations that will target your audience better. Step#4: Specify your budget & schedule Below Dynamic creative, you’ll find the Budget & Schedule option, where you can select your budget type between daily or lifetime and specify the amount you want to invest. Also, the Ads Manager will provide useful information regarding your budget, as you can see below. Lastly, scheduling lets you run your ads all the time or deliver on specific hours and days of the week based on specific audience criteria, such as the user’s time zone. Step#5: Define your audience After adding your budget, it’s time to set your target audience. Here, you choose: Location Age Gender Language You can also make your targeting more detailed by including further demographic details, interests, or behaviors. If you want to exclude specific items from your ad, click the “Exclude” button and add them there. For better results, Meta has an “Advantage detailed targeting” feature you can enable to reach more people beyond your set criteria to improve your performance. Lastly, check if you added all the necessary details and save your audience. Important: For European audiences, you will be asked to add beneficiary and payer information. You can find more information here. Step#6: Select ad placement Placements is the last section to finish your new Lead Ad Set. You can choose between “Advantage+ placements” and “Manual placements. ” For brand safety and suitability, don’t forget to select the appropriate inventory filters, Block lists (if any), and content type exclusions. If you select manual placements, you need to choose the device, platforms, and asset customizations. You can see the latter below: Now, you are ready to make your ad. Step#7: Create your ad Before we get to the actual creation, you can select whether your ad is a Partnership ad. Meta recommends these ads as they claim to perform better than regular ones due to their optimization. When you choose, it’s time to proceed with your Ad setup. Here, you can select between a single image/video or carousel. Next, you have to write compelling ad copy and create an eye-catching image or video to grab your audience's attention. You can upload your media or create a new video or slideshow using a template. Then, add a headline, description, and a call-to-action (CTA) button that encourages users to take action. Ad copy can be tricky, so if you want to ensure its success, we added a few useful tips below. Ad Copy and Media Tips To ace your ad copy, keep the following tips in mind: Use a strong headline: Your headline should be attention-grabbing and concise. Highlight the main benefit or value proposition of your offer. Use action-oriented language to encourage users to take action. Concise and clear copy: Keep your ad copy as straightforward and short as possible. Facebook ads have limited space, so clearly communicate what users will get by filling out the form. Social proof and trust signals: Mention any awards, certifications, or positive reviews to build trust with new leads. Compliance with Facebook Policies: Ensure your ad copy complies with advertising policies to avoid rejection or disapproval. Actionable CTA: Use a clear and actionable CTA button. Some common CTAs include "Sign Up," "Get Started," "Learn More," or "Download Now. " Always consider your target audience before creating your ad copy for greater efficiency. Also, here are the specs for images and videos: Feeds: square (1:1) images and vertical (4:5) videos. Stories: fullscreen vertical (9:16) images or videos. Instagram Reels: fullscreen vertical (9:16) videos of 900 seconds or less. In-stream ads for videos and reels: fullscreen horizontal (16:9) for videos up to 10 seconds, vertical (9:16) for reels, and a square (1:1) image format. Native, banner, interstitial, and rewarded videos: fullscreen vertical (9:16) images or videos. In-stream videos: fullscreen horizontal (16:9) images or videos. Step#8: Build your lead generation form Before you publish your new Facebook lead ad, you also need to create a new instant form for your new ad. First, give your form a name and choose the form type based on the goal of your lead generation campaign and the data you want to collect from Facebook users (e. g. , email, phone number, name, etc. ). You can choose between “More volume,” “Higher intent,” or “Rich Creative. ” Then, you can: Write an intro to tell people why they should complete your form and use a background image to make it more appealing. Use custom questions or form fields relevant to your campaign. You can also use conditional logic to filter your leads based on previous replies. Include a link to your company’s privacy policy to be displayed along with Facebook's default privacy disclaimer. Create a thank-you note that confirms their submission or redirects them to your website. Step#9: Set up tracking events Before you publish your ad, you can track event datasets and build ad URL parameters. Simply choose the events you want to monitor (CRM, Website, App, or offline), and you can now move on to the final step, i. e. , publishing your new lead generation ad. Step#10: Review and Publish Before you hit the Publish button, review your lead ad to ensure everything looks correct and your lead ad form collects the necessary information. When you make the necessary checks, it’s time to launch your lead ad campaign. Facebook Lead Ads Example If you added all the elements correctly, you should have created a lead ad similar to the one below: Source Sleeknote has created an informative ad to increase its webinar registrations. The brand used beautiful visuals to provide more information about the event and included a simple instant form to get Facebook users to sign up. Moreover, the headline is beautifully crafted to attract attention, using the word “free” and an idiom to make it more eye-catching. As a rule of thumb, always consider your target audience and adjust your ad copy and CTAs accordingly. What To Do After You Set Up Facebook Lead Ads Once your lead ads run, a few things are left to do. Firstly, you need to start monitoring your lead ads performance through your Facebook Ads Manager. You can use the data to optimize your current and future Facebook lead ads campaigns by adjusting targeting, ad creative, or lead form questions to improve results. After your campaign has run for some time, you can download the leads collected through Facebook Lead Ads. To do this: go to Facebook Ads Manager select your campaign navigate to the "Forms Library" tab From there, you can download your leads in CSV or XLS format. For a successful Facebook marketing strategy that invests in PPC, remember to comply with Facebook's advertising policies throughout the process and ensure that your lead generation practices adhere to Facebook's guidelines. Continuously refine your lead ad strategy based on performance metrics to achieve the best results. Acing Your Facebook Lead Generation Lead ads are a great way to minimize friction. By not sending your audience to a landing page with extra steps, you can increase your conversion rate and achieve your goal faster. Facebook Lead Ads can be valuable if used strategically and aligned with your business goals. It's crucial to continuously monitor and optimize your campaigns to achieve the best results. Even though this type of ad has numerous benefits, it can also have a few downsides, such as ad fatigue and competition. However, using them in tandem with other lead gen strategies and optimizing them will give you more positives than negatives. Got your new leads’ contact info; now what? You can send them a follow-up message to start nurturing them! How? Sign up for a free Moosend account today and target your potential customers with eye-catching messages. FAQs Simple answers to common questions. 1. Are Facebook Lead Ads GDPR-Friendly? Facebook Lead Ads can be used in a GDPR (General Data Protection Regulation)-friendly manner, but it is essential to take certain precautions and ensure compliance with GDPR regulations when collecting and handling personal data through them. 2. How do I ensure GDPR compliance with Lead Ads? To ensure GDPR compliance, provide transparency, obtain explicit consent, practice data minimization, store data securely, and be prepared to respond to data subject requests. 3. Do you need a business account to use lead ads? No. You only need to have a Facebook account and a page to create lead ads. However, a business account will help you manage everything a lot easier. 4. How do I create Facebook Lead Ads? You can create Facebook Lead Ads by accessing the Facebook Ads Manager or Business Manager. Select the Lead Generation objective, create your ad creative, set your targeting options, and design your lead form. 5. What information can I collect with Lead Ads? You can collect various data types through lead ads, including names, email addresses, phone numbers, mailing addresses, and custom question information. 6. How do I follow Up on leads generated from Facebook? After collecting leads, you need to have a lead-nurturing strategy in place. You can download lead data from Facebook and import it into your CRM or email marketing software for further communication and nurturing. Moosend, for example, can help you target your new leads with professional email campaigns. 7. How do I measure the success of my Lead Ads? The most important key performance indicators (KPIs) for lead ads include conversion rate, cost per lead, return on investment (ROI), and the quality of leads generated. You can use the Facebook Ads Manager to track these metrics. 8. Are there any restrictions on Lead Ad content? Facebook has guidelines and policies on ad content, including prohibited content and restricted industries. Ensure your ad content complies with these guidelines before you publish them. 9. Can I integrate Facebook Lead Ads with my CRM? Facebook allows you to integrate lead ad data with various CRM systems like Salesforce and email marketing platforms, such as Moosend, where a native integration is also available. Integrations between apps will help you automate your lead management. --- ### 8 Best Mailgun Alternatives For 2025 > The search for the best Mailgun alternatives just became easier! Find the top competing tools in our complete comparison guide. - Published: 2023-09-29 - Modified: 2025-05-22 - URL: https://moosend.com/blog/mailgun-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner While Mailgun is a great email delivery service, you need to be aware of some decent Mailgun alternatives out there. If you’re facing problems using Mailgun or you’re in need of an email delivery solution, this list will be a tremendous help! Top Mailgun Competitors: Comparison (Features & Pricing) In this section, you’ll find a quick overview of the best Mailgun alternative solutions available. We’ve included their pricing structure, best features, and user ratings. Free Plan/Trial Pricing Best Feature Ratings Mailgun Yes (30-day trial) $35/month Suppression management Moosend Yes (30-day free trial) $9/month Easy-to-implement automation Mailchimp Yes (demo version) $20/block Ready-to-use email campaigns Brevo (formerly Sendinblue) Yes $25/month SMS & WhatsApp campaigns Postmark Yes (limited) $15/month Message streams SendGrid Yes (limited) $19,95/month Robust, real-time reporting and analytics Amazon SES Yes (limited) Pay-as-you-go Activity and reputation monitoring MessageBird (formerly SparkPost) Yes (testing account) $20/month Predictive insights MailerSend Yes $30/month Transactional email split testing Best Alternatives To Mailgun By Use Case Moosend — Best overall affordable email and SMTP service Mailchimp — Best for ready-made email campaigns Brevo — Best for publishers and B2B businesses that want to incorporate SMS marketing. Postmark - Best for great email deliverability & a user-friendly interface SendGrid - Best all-in-one SMTP & marketing solution Amazon SES - Best for scalable sending with flexible pricing MessageBird (formerly SparkPost) - Best for businesses with complex needs MailerSend - Best for flexible email sending 1. Moosend - Best Overall Affordable Email and SMTP Service Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, Small Businesses, Bloggers Unique feature: Easy-to-implement automation Moosend is the top overall Mailgun alternative service bringing a fresh perspective and a range of unique features. First of all, Moosend offers a transparent pricing model that’s easy to understand, while you get competitive rates for both email marketing and transactional email services. The drag-and-drop email builder, easy-to-implement marketing automation, and personalization options are both intuitive and powerful. What’s more, campaign optimization is effortless via the advanced analytics and A/B testing functionality that gives marketers a plethora of insights. As for the transactional email API, it is robust and well-documented, similar to Mailgun. This makes the service a decent companion for developers seeking a dependable solution. Moving on to the user interface (UI), it is modern and very intuitive, making the overall experience a breeze for both beginners and experienced users. Last but not least, Moosend has a great customer support team, able to solve any problem within a few minutes. Finally, you should note that Mailgun does not offer email marketing functionality without Mailjet. This is not the case with Moosend, so you don’t need to pay for two different solutions. Moosend Features Drag-and-drop editor for newsletters without any HTML knowledge Flexible Email API Subscription forms and landing pages Real-time tracking for monitoring Personalization and segmentation. Integrations with CRM, eCommerce tools, CMS, and more Moosend Pricing Moosend’s paid plans start at $9 monthly for unlimited email campaigns and transactional emails, forms, landing pages, and more. Alternatively, you can create an account and test the software for yourself. You’ll be amazed! Try Moosend for free 2. Mailchimp - Best For Ready-Made Email Campaigns Pricing: Paid plans start at $20/block (25K emails), demo version Best for: Large enterprises, Agencies, eCommerce Unique feature: Ready-to-use email campaigns Mailchimp is another great solution to send your transactional emails as well as your marketing campaigns. Mailchimp Transactional Email is currently available as an add-on to the Standard and Premium plans. It offers a well-integrated service with strong analytics, pre-built dashboards, and an export API. Despite the relatively high cost, Mailchimp is great for eCommerce businesses or large enterprises, and it is very easy to use. Its global infrastructure allows fast email delivery while you also benefit from pre-warmed dedicated IPs. As an email service provider, Mailchimp gives you access to an email builder and a visual workflow editor. You also get multi-step automation sequences (available on the highest tier plan) that help you deliver more targeted emails to your recipients based on their actions and funnel stage. Overall, Mailchimp is a pretty decent solution but you’ll need to pay for both the marketing and transactional functionality to use them for your business needs. Mailchimp Features Email template editor Signup forms and landing page builder Customizable analytics Mobile app integrations and push notifications Dedicated IP addresses (with additional cost) Mailchimp Pricing The transactional email platform has a demo that you can take advantage of, allowing up to 500 transactional emails to any email address on your verified domain. Alternatively, you can purchase blocks starting from $20/block, giving you 25,000 emails/block. You can also take a look at our in-depth Mailchimp review, where we cover everything about pricing, features, and ease of use. Read our Mailchimp Review 3. Brevo (formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best for: eCommerce, SMBs, Non-profits, Startups Unique feature: SMS & WhatsApp campaigns Brevo is an email marketing software with a great SMTP relay service and a powerful marketing platform. This simple email service solution offers a drag-and-drop campaign builder and a workflow editor to automate your campaigns. What’s great about Brevo is the advanced templating that enables you to build dynamic campaigns. Moreover, you can have dedicated IPs at an extra cost. Setting up the SMTP server is fast and easy. Furthermore, the platform provides you with valuable insights into how you can tailor your campaigns’ content to meet your client’s interests or pain points. You also get a sales CRM, customizable newsletter signup forms, and other contact management tools. All in all, Brevo is a full-fledged marketing platform with flexible pricing that allows you to use the tools in many different ways (depending on your business needs). Brevo Features Drag-and-drop editor with pre-made templates Email and SMS personalization RESTful APIs, SMTP, webhooks Contact management system Email automation tools Brevo Pricing The software offers a free plan for unlimited contacts but 300 email sends/day. Paid plans then start at $25/month, giving you 20,000 emails, while to remove the Brevo branding from your campaigns you’ll need to pay an extra $12/month. Read the full Brevo Review 4. Postmark - Best For Great Email Deliverability & User-Friendly Interface Pricing: Paid plans start at $15/month, free plan Best for: SMBs, Developers Unique feature: Message streams Postmark allows businesses to send and receive emails through an API or SMTP server. This email delivery service is known for its ease of use, while you also get a wealth of features that help you understand the performance of your campaigns. The platform boasts fast and reliable email delivery to popular clients like Outlook and Gmail. Apart from that, it equips users with pre-made email templates in order to build an effective email strategy. If you are a developer, you’ll appreciate the excellent documentation which practically ensures a smooth implementation. Furthermore, the feature “Message Streams” prevents your transactional and bulk emails from mixing. This way you can have better traffic management and high deliverability. All in all, Postmark provides a robust package with customizable templates, detailed tracking and analytics, and a proactive customer support team to feel “at ease” at every step. Postmark Features User-friendly interface Real-time notifications 45 days of data retention Powerful analytics Bounce rate reports Postmark Pricing This email sending service has a free developer tier that includes 100 emails every month. For full functionality and up to 10,000 emails/month, you need a paid subscription starting at $15/month. Explore Postmark 5. SendGrid - Best All-In-One SMTP & Marketing Solution Pricing: Paid plans start at $19,95/month, free plan Best for: Developers, Large enterprises, SMBs Unique feature: Robust, real-time reporting and analytics SendGrid is a reputable option for delivering your transactional and promotional mesaages alike. It is a great choice for developers and businesses of all sizes. It has excellent email deliverability rates, while you also get useful features like domain authentication, dedicated IP addresses, and reputation monitoring. Being one of the oldest email service providers out there, SendGrid includes marketing automation and other customer engagement tools. Campaign creation is effortless via the drag-and-drop editor, and you can optimize your emails through built-in A/B testing. Navigating the software will be a breeze for both beginners and experienced users, while the customer support team is responsible (despite some complaints users have voiced lately). If you want a flexible solution, SendGrid will be a great fit, but if you want solely transactional emails, make sure to test out the service before committing to a paid plan. SendGrid Features Powerful all-in-one solution Easy integration with applications and websites Advanced security to prevent spoofing and phishing attacks Template engine Real-time analytics to gain insights into the effectiveness of your emails SendGrid Pricing You can use SendGrid for free and send up to 100 emails/day forever. Premium pricing starts at $19,95/month allowing you to send up to 50,000 emails/month. Check out SendGrid 6. Amazon SES - Best For Scalable Sending With Flexible Pricing Pricing: Pay-as-you-go, free plan Best for: Developers, eCommerce Unique feature: Activity and reputation monitoring Amazon SES is a simple and stripped-down service that can be incredibly cheap to run. This means that if you’re a high-volume sender, you can save a significant amount of money compared to Mailgun. The service can be used to deliver bulk emails, marketing campaigns, and transactional emails to your audience. The “downside” of being cheaper than its alternatives is that Amazon SES offers less functionality and features. Don’t expect tracking and monitoring message events out-of-the-box; you’ll have to build it yourself. Regarding authentication options, you can set up Sender Policy Framework (SPF) and DomainKeys Identified Mail (DKIM). Furthermore, this Mailgun alternative offers activity and reputation monitoring to keep track of your performance. You can check your open rate and click-through rates to see how effective you are. One thing that’s not great about Amazon SES is that it doesn’t include support. You can purchase AWS support plans, but they will cost you extra. Overall, if you have a little bit of technical knowledge, Amazon SES will be an ideal choice for you. Otherwise, you may need to consider other options. Amazon SES Features Customizable email headers and tags Sender identity management Mailbox simulator Global reach Email bounce and complaint handling Amazon SES Pricing The pricing structure of this tool is as follows. If you send from Amazon EC2-hosted apps, then you have 62K free emails and you pay $0. 10 for every 1K messages sent after that. If you send emails from another email client, then you have no free emails and pay $0. 10 per 1000 messages. To receive emails, you also pay nothing for the first 1,000 emails and $0. 10 for every 1,000 emails you get after that. Discover Amazon SES 7. MessageBird (formerly SparkPost) - Best For Businesses With Complex Needs Pricing: Paid plans start at $20/month, free test account Best for: SMBs, Developers, eCommerce Unique feature: Predictive insights MessageBird (formerly SparkPost) is a service known for its top-notch email deliverability and its focus on successfully delivering transactional messages. The platform offers a user-friendly email editor and some basic automation capabilities. It goes without saying that you also get tools to enhance deliverability, such as authentication protocols (SPF, DKIM, and DMARC), and real-time monitoring. With MessageBird, you’ll be able to handle all of your critical transactional emails, such as account notifications, order confirmations, and password resets. And if you ever find yourself in trouble, MessageBird’s support team will be there for you. Users seem to praise the support team for its speed and effectiveness. Another great thing about MessageBird is “Signals. ” This is a predictive feature that makes an analysis of your email data and helps you optimize your email strategy before any issues arise. Lastly, the email marketing tool provides customizable, ready-made templates to craft your campaigns and save crucial time. For more similar options, check out these MessageBird alternatives! MessageBird Features Real-time alerts Email analytics & performance data Compliance and enterprise support Dynamic email templates MessageBird Pricing The tool has a free test plan with all the features, allowing you to send 500 emails per month. If you want more, paid plans start at $20/month giving you all the tools you need to get started with email marketing. Check out MessageBird 8. MailerSend - Best For Flexible Email Sending Pricing: Paid plans start at $30/month, free plan Best for: Developers, SMBs Unique feature: Transactional email split testing MailerSend is the last Mailgun alternative solution on our list. Nevertheless, the tool is a noteworthy dedicated transactional email service with a great drag-and-drop email builder, dynamic personalization, and bulk email sending functionality. To protect your email sender reputation, the service uses SPF, DKIM, and DMARC security protocols. So, deliverability is high, if not higher than Mailgun. mailerSend is also capable of handling your transactional SMS messages and improving your performance with email verification tools. And if you want to learn which emails performs best and make adjustments to your strategy, MailerSend has you covered with A/B split testing. Both your subject lines and email content can be tested to find out the winning variation. MailerSend Features Instant notifications with email webhooks Inbound email routing Email verification tools Transactional SMS MailerSend Pricing The tool has a completely free plan allowing 3,000 emails per month. For extra usage, you are charged $1. 00 per 1,000 emails. For the platform’s full functionality and bigger limits, you have to purchase a paid plan starting at $30/month. Check out MailerSend Discover The Top Mailgun Alternative For Your Needs Finding the most suitable tool for your business needs is not an easy task. However, all the tools mentioned in this list are selected based on affordability, advanced features, and most importantly ease of use. It is essential to take advantage of any free plans/trials offered to take the tools for a spin before committing or switching from Mailgun. If you feel that Moosend is the right choice for you, create a free account today and leverage everything our SMTP relay server has to offer plus more exciting features for your mass email marketing campaigns! --- ### How To Create A Loyalty Program: The Ultimate Guide [2025] > A loyalty program is the best way to boost engagement and turn your customers into brand advocates! See how to create yours in our guide. - Published: 2023-09-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/loyalty-program/ - Categories: Marketing - Tags: Marketing - Levels: Advanced, Beginner Did you know that having loyal customers is better than having casual buyers? But how exactly do you turn them into that? Setting up a loyalty program for your business or brand is possibly the first step to building a bond with your audience. A reward program will help you boost repeat purchases in exchange for points or gifts and show your customers that you appreciate their trust in your brand. Today, we’ll see: What is a loyal program What are the benefits What are the types (with examples) How to create a reward program Rookie mistakes to avoid Without further ado, let’s start! What Is A Loyalty Program? A loyalty program, also called a customer loyalty program, rewards program, or treats program, is a reward-based marketing strategy aiming to: Retain or attract new customers Increase engagement and brand loyalty Move users further down the funnel Moreover, a program with a loyalty or rewards card can double your marketing actions without doubling the budget. What Are The Benefits Of A Loyal Program? If you aren’t convinced that a rewards program is worth your time and effort, then looking at the advantages will probably change your mind. A great program will not only benefit your customers but also your brand. Let’s start with that. Benefits for brands A rewards program is a great asset for any business, especially for eCommerce, where you can easily implement one. Customer retention: It will help you retain existing customers more easily than acquire new ones. These retained customers will have more reasons to support your brand than those who don’t know your products or brand. Reduce customer churn: You can use your program to identify churned customers and take action to re-engage them through an email campaign. Boost conversions: Customer loyalty programs with irresistible rewards and discounts can become the reason for repeat purchases and new customers. Increase Customer Lifetime Value (CLV): A reward program will help you promote the average order value (AOV) of your business and influence your advertising cost and product pricing. Get brand advocacy: Undoubtedly, the greatest promoters of your brand are your loyal customers, so keeping them satisfied and well-rewarded will open the door to word-of-mouth marketing and better engagement/visibility. As you can see, your brand can benefit in multiple ways from a good loyalty program. So what about your buyers? Benefits for customers Buyers who sign up for a rewards program want exclusive offers and early access. Knowing why a customer became interested in your program will help you tailor the experience to their needs and, of course, lead to the benefits mentioned above. So, what else can a loyalty program do for your customer? Here are the main benefits: Save money and earn special gifts Get access to exclusive discounts and promotions Receive personalized discounts Celebrate special events (birthdays, anniversaries, etc. ) Also, creating a program will give your customers a sense of belonging, especially if you market it as a VIP rewards program, like Michael Kors. Now that you know the benefits of creating a customer loyalty program let’s see the types you can set up. Types Of Loyalty Programs With Examples Choosing the right program for your business will help you achieve your retention goals faster by offering customer rewards, incentives, and customer satisfaction. A successful loyalty program will suit your business model best. Below, we collected the most popular reward programs to help you find the model that will work for your brand. Let’s see them. 1. Points-Based Programs Points programs are among the most popular choices. They are easy to understand, and all customers are familiar with them. Here, they earn points for making purchases or engaging in specific actions. These points can be redeemed for discounts, free products, or other rewards. You can create your rewards points system based on your metrics and customer data to maximize your profitability and give your audience exactly what they need. Example: Starbucks Rewards Starbucks uses the power of email marketing to promote its rewards program to new and existing customers. Using an eye-catching, branded campaign, Starbucks communicates the benefit of joining the program through informative copy and beautiful visuals. When they complete an action, members will receive stars (loyalty points). That’s a great way to incentivize new buyers to act, build customer loyalty, and enhance customer relationships. Using email to boost your program is necessary for businesses running a digital marketing strategy. To get started, you first need to get your hands on a user-friendly email marketing platform with advanced features, like Moosend, and then create dedicated loyalty program email marketing campaigns. Want to see what Moosend has to offer? You can sign up for a free account today and take the edit for a spin! Register today 2. Tiered Programs Moving on, we have another popular type where customers are categorized into different tiers (segments) based on their level of engagement or purchases. Each tier offers progressively better rewards and benefits, encouraging customers to “move up the ranks. ” Brands can use these programs to create fun experiences for their best customers. For example, a beauty brand can name one of its tiers “beauty expert” to give the loyal members a sense of accomplishment. Example: Sephora Beauty Insider Sephora’s program is a great example of an engaging, tiered program with multiple touchpoints and rewards. Customers can earn points for purchases, and as they accumulate them, they move up through different tiers, unlocking better rewards and access to new product offers. Moreover, the program offers standard benefits, such as $10 off for every 500 points and free shipping, to incentivize repeat purchases. 3. Punch Cards This classic approach involves giving customers a physical or digital card that gets stamped or marked after each purchase. Coffee shops and restaurants use this type to give repeat customers free items and build better relationships with them. Giving your customers a card will make them feel included. It’s cost-effective, and it's great for every business. Example: Subway Subcard Below, you can see Subway’s subcard in action. Customers received stamps for each order, and after a certain number, they got a free sub. This loyalty program type is great for older audiences as it will give them a sense of nostalgia. 4. Cashback Programs These programs are among customers’ favorites. Cashback programs are used by various businesses to get customers to keep using their services. Here, members receive a percentage of their purchase amount back as cashback, which they can use for future purchases. Example: Rakuten Rakuten’s customers can benefit from its cashback program, receiving a percentage of their purchase amount back, which they can later redeem. A successful program of this type requires partnerships with brands from which customers want to purchase. Rakuten’s collaboration with Victoria’s Secret, Shein, Macy’s, etc. , is perfect to cover multiple buyers' needs. 5. Membership Programs These programs have gained a lot of popularity lately. Here, customers need to pay a fee to become members and gain access to exclusive benefits, such as free shipping, early access to sales, or personalized recommendations. One of the most popular membership programs is Amazon Prime, which we’ll see below. Example: Amazon Prime Amazon’s membership program aims to reward customers with additional benefits like free shipping, streaming services, and exclusive deals. All these keep the customer engaged and offer them more reasons to be part of the program. Taking a look at Amazon Prime membership benefits, we can see the full extent of its advantages, including: One-day/same-day delivery Unlimited Prive Video streaming Access to 100 million songs ad-free Prime Try Before You Buy Prime early access While Amazon Prime is huge, and you may be unable to offer what it does, creating a beneficial membership program will help you build customer relationships and boost loyalty. 6. Frequency Programs Now, these programs rely on the old practice of fear of missing out (FOMO). To get rewarded, program members need to purchase within a specific timeframe. For example, they might receive a discount for shopping on certain days of the week. Example: Dunkin’ Donuts Customers who successfully join Dunkin’ Donuts’ DD Perks loyalty program can benefit from their special promotions. As you can see, the brand has set specific dates for members to earn additional points on selected menu items. All they have to do is visit a store on the designated days and time to get them. 7. Partnership Programs Moving on, we come across the partnership type, where brands partner with other businesses to offer joint loyalty programs. This can involve earning rewards from multiple companies for related purchases. For instance, banks usually have various partners from which you can collect points using your card. Example: American Express Membership Rewards American Express allows cardholders to redeem points collected through purchases with partnered businesses. These rewards can include gift cards, travel, and even covering eligible charges. Programs like Amex’s are great for engaging customers and motivating them to use your service. All you have to do is select the right partners to offer a joint customer loyalty experience that will satisfy your audience. 8. Gamified Programs In recent years, gamification has started gaining immense popularity. For brands, it’s an affordable way to engage consumers and collect customer data, while for customers, it’s a fun way to earn rewards. Implementing a gamification rewards program will allow you to excite your audience and offer them a unique experience to collect prizes. Members of such programs can win by completing challenges, participating in contests, or unlocking achievements. Example: Simply Be Perks Simply Be started a gamified rewards program to engage customers and increase brand awareness. Through the program, they encourage customers to post pictures of them wearing the brand’s clothes or unboxing monthly gifts on social media in exchange for points. That’s a great way to win! 9. Referral Programs Referrals are and will remain among the most successful types as they offer customers and businesses numerous benefits. In a nutshell, buyers are rewarded for referring new customers to the business. Businesses will encourage them to refer their friends in exchange for free products or other incentives, giving to them and those they refer. So, it’s a win-win situation for both. Example: 100% Pure 100% Pure uses its emails to promote its referral program through valuable copy and eye-catching visuals. Here, the brand states the benefit the customer and their friend will receive simply by sharing their link. Referrals are a great way to increase brand awareness. All you need to do is add a section to your email campaigns, and you’re ready to go! Need an email marketing tool to create a professional newsletter for your loyalty program? Why not give Moosend’s affordable email platform a go? Register for free! 10. Personalized Programs Apart from the above loyalty programs, you can leverage the power of customer data to offer tailored rewards and experiences based on individual preferences and customer behaviors. This will give you personalized loyalty programs, which are great for building closer customer relationships and promoting advocacy. Sephora’s Beauty Insider program is highly personalized, using data to give members targeted product recommendations and special deals. Now, what if you could combine the above types to create even more personalized experiences? 11. Hybrid Programs A successful program doesn’t necessarily mean it must belong to a single type. If you want to create the ultimate rewards program for your audience, you can combine elements of different loyalty program types to create a unique and engaging customer experience. Moreover, you can use different channels to engage your audience, targeting them through social media, email, and SMS campaigns to maximize your reach. Moreover, brands that have a mobile app can reward mobile-first customers with exclusive offers and discounts for in-app purchases. So, when creating a customer loyalty program, you can combine different elements to craft a unique rewards experience that suits your branding and audience. Now that we covered the types of programs you can select, let’s see how to create yours. How To Set Up A Good Loyalty Program So far, we’ve seen that investing your time and effort in a loyalty program can be a great addition to your business as you can use it to strengthen customer relationships and increase retention. Here are a few things you need to remember before you begin. Set your goals What is your goal in setting up a loyalty program? Setting clear objectives will help you create a performing reward system for your business. Before you design it, ask yourself the following question Do I want more registrations? More referrals or purchases? Maybe aim for social shares? Generate buzz? Raise awareness for a cause? After you specify your goals, it’s time to create your value proposition. For example, giving your customers $10 off for every 500 points they collect is a great way to keep them using your program and actively investing more money to get the discount. Now that you set your goals, it’s time to create your offer. Determine what you can offer What ways of redeeming points can you offer? Remember, there should be a straightforward relationship between money spent and rewards gained. For example, be clear about every dollar corresponding to one point or more. This will make it easier for your customers to get hyped about your offering. Also, they will engage more with your brand, generate positive word-of-mouth for your loyalty program, and bring more referrals. Having said that, make sure you carefully create the point system or tiers so that they provide value to your customers. Not only that but make it clear as to what they will earn to make sure everything is clear. Here’s a great example by Caudalie: See how the brand provides transparent information about the rewards, benefits, and gifts they can claim? Set a budget Setting a marketing budget is vital if you want this to work. But before you do, check whether the average spending of your loyal customers will be worth signing up for these rewards. In other words, if your average customer spends an average of $40 every time they shop with you and the first milestone of your loyalty program is once they’ve hit the $300 mark, you understand that anything less than 10% of that amount is going to take away from your loyalty program. Basically, this shows your customers that their money should go to you rather than the other way around. Make the rules Setting up your Terms and Conditions is important to avoid misunderstandings that may lead to potential issues for your brand. Make sure to clarify everything in your T&C, adding all the details to be legally covered in case customers have different claims or demands. Set the laws that apply to your business. Make a draft and an outline. Choose the relevant clauses you have to add. Use clear and straightforward language. Link to necessary resources for further clarification. When your T&C is ready, set up your reward program point-earning rules. For example, The North Face has a designated webpage about its rewards program. Similarly, you can add the benefits to incentivize customers to join and earn. Put a name on it A great program needs a name to catch your customers’ attention. Depending on your industry and target audience, you could use a pun with your name or something fancy. If that is not applicable, go for a benefit-oriented name, such as a perks card. Don't forget. The feelings you elicit in your website visitors these feelings will be subliminally associated with the reward program you are promoting. And make sure you throw in enough brand identity elements. These will serve as brand reminders: stickers, loyalty cards, fridge magnets, wallet pens, or credit card USBs could be some of the cute little things your customers win. Now, let’s see a few handy tips to ace your program. Choose the right tools Creating a loyalty program typically involves a combination of software and tools to manage various aspects of the program, including member enrollment, points tracking, rewards management, and customer communication. Before you select the right platforms for your business, make sure you have created a solid plan to avoid unnecessary expenses. Among others, here are some of the tools you are going to need to set up and promote your program: CRM software: Manage customer data, track interactions, and segment your customer base. Tools: Salesforce, HubSpot, and Zoho CRM. Loyalty program software: Streamline the creation and management of your loyalty program. Tools: Smile. io, LoyaltyLion, and Yotpo. Mobile app development tools: If you plan to have a mobile app for your loyalty program, you'll need mobile app development tools. This can include iOS and Android development frameworks, such as Flutter, React Native, or native development tools. Marketing platforms: To communicate with loyalty program members via email, SMS, or mobile notifications. Email marketing platforms like Moosend can help you promote your program cost-effectively. Data analytics and reporting software: Track the performance of your loyalty program and gain insights into customer behavior. Tools: Google Analytics, Adobe Analytics, or specialized loyalty analytics platforms. Customer feedback and surveys: To collect feedback from members and improve your program. Tools: SurveyMonkey or Typeform. These are some of the tools you will need to create your rewards system. Of course, depending on your needs and budget, you will use more or less. You can find more about customer loyalty software in this guide. Useful Loyalty Program Tips The more competitive your industry, the more you need a competitive loyalty program. Below, you will find some tips to help you streamline your process. Tip#1: Create a tiered program for online purchases Every time customers make a purchase, give them an extra point. This way, they stay engaged longer. You can use email marketing to streamline your process using automated sequences. Moosend’s Loyalty Sequence 1 and Loyalty Sequence 2 can be used to create an automated series that will help you score your leads based on their purchasing behavior and reward the customer at the right time. Want to put your loyalty program on autopilot? Sign up for a free Moosend account and use the marketing automation feature to streamline your loyalty. Register for free! Tip#2: Make a loyalty program persona Make the program more personal by creating a persona. This will inform members where they stand in the program, how far they can reach the next tier, etc. The level of personalization you can achieve is incredible. Tip#3: Organize surprise events Keep users engaged with exclusive in-store or digital events for members or draw a winner every week. You could give away the user’s most-purchased product or complementary items by combining their history of purchases and loyalty card. You can also help your customers double their loyalty program points by participating in these special events or using gamification to spice things up. Tip#4: Give incentives to disengaged or first-time members Create a loyalty program that addresses members who have never redeemed their points, those who have redeemed them only once, or those whose points are past a specific number. Send them customized recommendations for X number of points and so on. For those who redeemed their points, you can give them back another X point so they can quickly reach their next milestone. Loyalty Program Mistakes To Avoid One of the challenges of creating a program is making rookie mistakes that will reduce its effectiveness. Here are some of the common mistakes you need to avoid: Unclear goals: One of the biggest mistakes is launching a loyalty program without clearly understanding what the business hopes to achieve. Are you aiming to increase customer retention, boost average transaction values, or gather valuable customer data? Clearly define your goals before designing the program. Copying competitors: While studying your competition is essential, copying their loyalty program may not work for your customer base and create a sense of unoriginality. Making everything complicated: Complex customer loyalty programs can confuse customers and employees, leading to reduced or no participation. Ignoring customer feedback: Listen to what your customers want and optimize your program based on their input. Conduct surveys, read reviews, and actively engage with customers to gather insights. Not segmenting your customers: Treating all customers the same will result in a generic, non-personalized program. Instead, segment your customer base based on behavior, preferences, and spending habits. Making it discount-centric: While discounts are a common loyalty program reward, relying solely on them can harm your profitability. Consider offering non-monetary rewards like exclusive access, personalized recommendations, or early product launches. Failing to promote it: A loyalty program is only effective if customers know about it. Invest in marketing and promotion to ensure customers know the benefits and how to join. In a nutshell, try to avoid misleading your customers and overpromising and underdelivering. Listen to them and adjust things. After all, these customers love your brand and won’t like being disappointed by what they put their money and loyalty into. Best Loyalty Programs To Get Inspired Need some loyalty programs to draw inspiration from? Below, we collected some more examples you can use to create your own: Delta SkyMiles: For frequent travelers, Delta Air Lines' SkyMiles program offers various benefits, including earning miles for flights, priority boarding, and lounge access. Hilton Honors: Hilton's loyalty program provides members with points for hotel stays, which can be used for free nights, upgrades, and other perks. It has a wide range of hotels in its portfolio. Marriott Bonvoy: Like Hilton, Marriott's Bonvoy program offers points for hotel stays, which can be redeemed at a vast network of Marriott properties worldwide. Costco Executive Membership: If you're a regular Costco shopper, upgrading to an Executive Membership can provide cashback rewards and additional benefits. Southwest Airlines Rapid Rewards: Southwest's loyalty program offers flight points, no blackout dates for reward travel, and the highly-praised Companion Pass, which allows a companion to fly with you for free. REI Co-op Membership: Outdoor enthusiasts can join REI's Co-op Membership program, which provides an annual dividend based on purchases and access to exclusive sales and events. Ulta Beauty Ultamate Rewards: Ulta's loyalty program offers points for beauty purchases, which can be redeemed for discounts on future purchases. Chick-fil-A One: Fast-food lovers can enjoy complimentary treats and rewards with Chick-fil-A's loyalty program. T-Mobile Tuesdays: T-Mobile offers perks and rewards to its customers through the T-Mobile Tuesdays program, which includes discounts, giveaways, and more. Boosting Loyalty One Reward At A Time Loyalty programs are fun, engaging, and cost-effective, and yes, you can create yours in almost no time. Not only will it increase growth, boost customer retention, and improve your brand's reputation, but it will also give your audience a unique experience. Choose the loyalty program type that suits your business, decide your budget, loyalty rewards, terms and conditions, and off you go! Now you are ready to take your business to the high-conversion land! So what are you waiting for? And if you need a loyal email marketing tool to help you promote your rewards program and sign-ups, why not give Moosend a go? You can register for free today! FAQs Short answers to common questions. 1. What is an example of a loyalty program? An example of a performing loyalty program is the Starbucks Rewards program. It incentivizes customers to return to Starbucks regularly, spend more, and engage with the brand through the mobile app. It's a classic example of how businesses use loyalty programs to build customer retention and boost brand loyalty. 2. What are the 3 R's of a loyalty program? The 3 R's include reward, recognition, and retention. They are typically used to describe the key objectives and benefits businesses aim to achieve through their loyalty programs, i. e. , creating a positive customer experience, strengthening the customer-brand relationship, and driving customer loyalty. 3. How do loyalty programs work? Loyalty programs incentivize and reward customers for their repeat business and continued engagement with a particular brand. --- ### 12 Free Thanksgiving Newsletter Templates [2025] > Get ready for the holidays with these beautiful and free pre-made Thanksgiving newsletter templates to save time and effort. - Published: 2023-09-25 - Modified: 2025-04-25 - URL: https://moosend.com/blog/thanksgiving-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner As the holidays are getting closer, it’s time to craft your seasonal marketing campaigns. While designing one from scratch can be creative, a premade template will save you time during one of the busiest times of the year. Today, we’ll check out some of the best Thanksgiving newsletter templates by Moosend, Stripo, and Beefree with clear layouts and seasonal elements. We’ll also show you how to create yours with Moosend’s editor in case you have a unique idea or stricter brand guidelines to follow. Moosend’s Thanksgiving Newsletter Templates Let’s see three beautiful designs that will make your Thanksgiving emails stand out: 1. Happy Thanksgiving email template Many businesses offer Thanksgiving incentives to please their audience on this special day. This template is perfect for this. Edit this! Why you need it: This template helps users focus on what matters. The incentive is placed at the top, so the reader grasps straightaway what they’re up to when opening the email. They added short copy to introduce the discount, followed by a green call-to-action that stands out. Twist the message based on your needs and write your CTA copy in actionable language to boost click-through rates. 2. Thanksgiving food template Help customers prepare delicious Thanksgiving dinners with this beautiful design, suitable for Food and Beverage businesses and bloggers. Customize this! Why you need it: Whether you want to promote your holiday-related products or Thanksgiving recipes, this template is a great fit for you. Tweak the copy as needed and replace the images in simple steps using the intuitive email editor. This layout is also suitable for different industries and holidays with small twists. Finally, the “Buy now” CTA buttons create a sense of urgency. 3. Thanksgiving flower bouquets template Not a huge fan of pumpkins and turkeys? Choose templates that match your brand and adjust the copy based on your needs. All yours! Why you need it: Some brands prefer to keep their email marketing campaigns on-brand, without extra design elements that match this holiday. This email template is perfect for every special occasion–especially if you run a flower shop. Tailor the copy by adding a Thanksgiving message and your best-selling products to help spread gratitude. You can also change the number of product blocks or re-arrange them using the drag-and-drop editor. Create holiday designs with Moosend While grabbing a pre-made template will save you time and effort, creating your own branded designs and keeping them in your library will make your campaigns feel much more personal. Here’s how to do it with Moosend: Create an account or request a free trial Hop into the template builder Start creating your email designs To craft your templates, use Moosend’s drag-and-drop editor to customize an existing design or create one from scratch using your visuals, gifs, and color schemes. Creating custom templates will save you more time as they already have your branding. You can reuse them every year by changing the copy, visuals, and offers based on your Thanksgiving email marketing strategy. Start for free Looking for amazing Thanksgiving newsletter ideas from notable brands? Check out our dedicated article to get inspired. Stripo’s Best Thanksgiving Day Newsletter Templates Now, if you want to gobble up some beautiful designs for your emails before your Thanksgiving dinner, you can use Stripo’s newsletter template collection. Stripo is an email template builder with an extensive template library, compatible with most email clients, including Gmail and Outlook. To use them, sign up for a Stripo account and choose the Thanksgiving designs on the list. Then, you can customize and export your campaign to Moosend by integrating the two applications. 4. Thanksgiving Day email template We’ll start with a minimal Thanksgiving design with a clever layout for all types of industries. Why you need it: This email template is perfect for email marketers who want to promote two different initiatives without confusing their readers. Share your Thanksgiving coupon and give a heads-up on your upcoming Black Friday/Cyber Monday sales or holiday event. When customizing it, ensure that each content block stands out to convert both calls to action. 5. Autumn Leaves seasonal design Here’s a beautiful design to create the perfect Thanksgiving email campaign for your small business or eCommerce store. Why you need it: The above email template will let you create a converting promotional email that looks elegant and festive. The white space will allow you to make a campaign that is easy to read and give your audience tips for the holiday. Remember to pay attention to the email copy to give your subscribers exactly what they need at the perfect time using festive language. Make sure to add an intriguing Thanksgiving email subject line for better open rates when you’re ready to send it to your email list. 6. Thanksgiving event email newsletter template Thanksgiving is all about giving back to the community. Take this opportunity to invite your audience to an exclusive online or offline event to increase your brand loyalty. Why you need it: Invitation emails don’t need to be complex. Use the above responsive email template to craft a beautiful event campaign for your subscribers. The layout will give them more information about the location and date. Just make sure to customize your CTA button with a bright color to stand out. Moreover, use social media links and cross-promote your event to get more registrations. 7. Thanksgiving gift newsletter template If you want to mix things up, you can choose the following newsletter template and customize it for your audience. Why you need it: Showing your appreciation is great but combining it with a nice holiday gift is even better. You can grab the above design to make a beautiful campaign with a heartfelt message to promote your Thanksgiving sale. Is this the one template to rule them all? Make sure to customize it and then sign up for your Moosend account to export and send it to your audience. 8. Elegant Thanksgiving template Make the most of this elegant Thanksgiving email to deliver a discount to your subscribers. Why you need it: Use the above email template to wish your audience Happy Thanksgiving and give them a discount voucher. This design has a lot of content blocks you can easily customize, letting you add multiple products or links to your gift guides, and more. Moreover, if you have a retail business, you can use the map block to insert your address and lead your audience to your store. 9. Promotional Thanksgiving design Here's another great Thanksgiving newsletter template to help you create a promotional email campaign with multiple CTAs. Why you need it: Thanksgiving is right before Black Friday, so use this design to set the mood for it. The color scheme is great for the holiday season, while the multiple blocks will let you add different incentives and CTAs. You can easily customize the header to add images of Thanksgiving-related products to make it more eye-pleasing. Need to plan your Black Friday email campaigns? Check out these Black Friday sale templates to save time and effort. Beefree’s Thanksgiving Email Templates Beefree is an HTML email template builder that integrates with multiple ESPs. Find beautiful Thanksgiving designs and customize them using the user-friendly drag-and-drop editor. You can also use it to create landing pages and generate new leads during highly converting seasons. 10. Thanksgiving bestseller email template Why you need it: This template can be your go to design for multiple goals. Whether you own a blog or retail store, use his template to portray your best-sellers or popular resources for this time of the year. Tweak the images and copy accordingly to attract your readers' attention and increase click-through rates. You can also add a GIF at the top to make it more interactive. 11. Thanskgiving donation newsletter template Why you need it: Many businesses organize donations and similar initiatives to highlight the importance of giving. Use this template to share these activities with your audience, especially if they contributed to the donation. Moreover, if you have a retail store with products that support that cause and are suitable for Thanksgiving gifts, add a dedicated section with a “Shop Now” button to create urgency. 12. Thanksgiving stress-free email design Why you need it: Create a stress-free Thanksgiving guide for your subscribers with this ready-made template, easy to customize. Even though at first glance it’s best for food bloggers, you can alter it for multiple purposes the drag and drop way. Moreover, the colors are perfect for announcing your Black Friday sales, too. So, add an extra text block and a related CTA to maximize your sales. Design Thanksgiving Campaigns Hard to Forget From finding the best dates to send your messages to planning your offers and deals, holiday email marketing can be time-consuming. If you want to make this holiday season easier, use one of the above Thanksgiving email templates to create your beautiful emails without extra energy. After customizing your design, export it to your email service provider and send it to your email list. Moosend’s platform will let you create custom templates from scratch or import your favorite ones from other template builders. To craft and deliver your emails to your subscribers’ inboxes on time, sign up for a Moosend account and try the drag-and-drop editor today. --- ### 90+ Best Thanksgiving Email Subject Lines To Convert [2025] > Explore Thanksgiving email subject line examples from notable brands to get inspired and boost your open rates. - Published: 2023-09-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/thanksgiving-email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Did you create the perfect holiday email and need help with the subject line? Sometimes, grabbing your audience’s attention can be challenging, but you can’t put conversions at stake during a highly profitable season. Today we will show you intriguing Thanksgiving email subject lines to stand out in crowded inboxes and increase your open rates. From wishing your audience Happy Thanksgiving to promoting your seasonal goods, we collected some of the best subject lines for different campaign types, such as pre- and post-Thanksgiving emails. Dropdown Of Thanksgiving Subject Lines Copy this document and tailor your favorite ones to cater to your–and your audience’s–needs. It’s not too late! Grab Thanksgiving ice creams Celebrate Thanksgiving with Share an arrangement with loved ones What we’re grateful for Forget something? Shop Thanksgiving sides in store Celebrate Thanksgiving with $15 off Don’t be a Stuff yourself with savings PSA! Order now to get gifts on time Hosting Thanksgiving? Try these recipes! Good gravy! The ultimate Thanksgiving Menu Turkey and stuffing & pies, oh my! Turkey roasting guide 2021 Recipes | I spy a Thanksgiving pie Get ready for Turkey Day with more great deals! GOBBLE. THIS. UP. 50% off ALL Thanksgiving essentials +$10 coupon Feast on these exclusive Thanksgiving savings Early bird gets the deal: Pre-Thanksgiving sale Did you see how we’re spending Thanksgiving? FINAL HOURS! Order your turkey in time for Thanksgiving dinner We’re thankful for the sale this Thanksgiving! Shop now Thanksgiving – 4 Hour sale – Ends at 12PM (Noon) ONE-DAY SALE: 50% off Put your fork down – this sale is almost over! 40% Off Everything Don’t forget to order by Thanksgiving! Good gravy! 20% off When Thanksgiving Day meets big sale Happy Thanksgiving! Take up to 90% Off + Free Shipping! Last chance! Get a slice of Pumpkin Cake Roll FINAL HOURS: Free shipping on our Thanksgiving collection Getting ready for Thanksgiving dinner? 1-Day Wonder 20% OFF Everything! Reminder: $25 delivery fee credit Last chance to order in time for Thanksgiving! Say goodbye to Thanksgiving specials. Last chance! Your can’t-miss Thanksgiving treat HAPPY THANKSGIVING! How great were those parade performances? EXTRA 20% OFF + BUY 3, GET 3 FREE from the entire store! Happy Thanksgiving! 20% sitewide sale starts now! From our family To yours Happy Catsgiving $60 off cat trees! We’re so thankful Wishing you a Thanksgiving as sweet as ONCE-A-YEAR is finally here! Delicious Thanksgiving deals dropping all day! Turkey day deals Save BIG with our sitewide sale! Happy Thanksgiving — we really wanna thank you! THANKSGIVING TIME! Cheers to Turkey Day! We’re thankful for you. Enjoy 50% off Biggest thanks to you for making this possible Gobble up these deals! Are you pre or post-food coma? So much to be thankful for Hope you saved room for some sweet deals 14 delicious ways to eat Thanksgiving leftovers Because those leftovers won’t last long It’s OK to have seconds (or thirds) of this sale Feeling fall. Feeling sweaters. Pre-Black Friday deals ... Just for you. Early Black Friday deals are here. Had enough Turkey? Savor a dish of 30% off everything else! Be thankful, get a coupon. Thanks for being you. It’s a very special deal! Extend your Thanksgiving with us Friends, Happy Thanksgiving! We’re extending our $5 OFF discount Special offer extended Our Thanksgiving feast is not over yet! One more chance for Thanksgiving holiday shopping Ready to send amazing Thanksgiving email campaigns to boost your holiday sales? Sign up for a Moosend account, pick one of our premade templates, and craft converting newsletters that spread gratitude! Oh, thank you! Thankgiving Subject Line Examples by Great Brands Let’s explore the subject lines of popular eCommerce, retail, and other brands to inspire you based on your industry: Fashion & Apparel 40% off with a cranberry on top (American Eagle) Savings to savor this Thanksgiving (Levi’s) Happy Thanksgiving! Shop Our Black Friday Sale! (MeUndies) Wishing you a Thanksgiving as sweet as (H&M) We’re EXTRA thankful today (Bloomingdale’s) Food & Beverage Let us cater your Friendsgiving (Chipotle) Thank goodness for ice cream (in the mail) (Jeni's Ice Cream) NEW Thanksgiving Tradition (Partake) Pre-Thanksgiving done right with overstuffed pizza (Pizza Hut) Give Espresso Made Simple. Thanksgiving machine event (Illy) Beauty & Care Happy Thanksgiving, from our Family to Yours (The Body Shop) What Are You Thankful For? (SERUMIZE) Gobble up these savings: up to 60% off (Sigma Beaty) Holiday weekend ahead with Mini M∙A∙C! (MAC Cosmetics) Celebrate Giving Tuesday (Satya Organic) Hospitality & Travel Flying to the feast? (Uber) Gobble Up These Deals! (Vacationist) Celebrate Thanksgiving With Emma Cuisine (The Hotel Emma) You guys are amazing, you know that? (Lyft) Good gravy! 20% off (Orbitz) Quick Tips to Ace Your Thanksgiving Email Subject Lines Did you know there’s a whole science behind creating the perfect subject line for your Thanksgiving email marketing campaigns? Below, you can find everything you need to create intriguing lines for your Thanksgiving emails. Copy: Come up with heartwarming copy to get your Thanksgiving message across. Length: Keep your subject lines short (20-40 characters) and to the point. Emojis: Use thanksgiving-specific emojis to make them more fun and engaging. Spam words: Avoid spam-triggering words to stay away from the spam folder. Preview text: Add extra copy to boost your subject line by offering additional information/clarifications. Personalization: Use audience segmentation and craft the perfect subject line for each group. Sense of urgency: Add phrases such as “limited time” and “last call” to motivate subscribers to act fast. To ensure that your subject line will receive the open rate it deserves, you can also utilize a subject line tester like Refine by Moosend. Insert your subject line, the number of subscribers and the industry you’re in to receive recommendations and maximize your results. Check out the example below. We tested the subject line “So much to be thankful for . ” The rate is above the industry average, which means that we’re on a good path. Plus, the tester provided recommendations on what needs to be improved to reach its maximum potential. What’s Next? Planning your email campaigns ahead of time will give your Thanksgiving email marketing a great boost. And the subject lines aren’t the only thing you need to create. Use the available Thanksgiving email templates to save time and focus on your next target. As Black Friday deals and Cyber Monday offers come right after Thanksgiving, make sure to have your promotional messages ready. You can start planning your Black Friday email marketing strategy on the side to be one step ahead. Similarly, start preparing your Cyber Monday email campaigns. You can use this opportunity to create an amazing sales email sequence with matching templates for all three holidays using your email marketing automation tool. Thanksgiving Email Subject Lines for Better Open Rates Now you are ready to craft the perfect Thanksgiving subject line for your email list. Make sure to follow the tips and check the examples to get inspired. Moosend will be with you every step of the way, letting you improve your subject lines through Refine and A/B Testing. So create beautiful Thanksgiving campaigns and target your customers at the right time. We’ll be happy to have you with us! Just sign up for a free Moosend account, and let’s make this holiday season profitable. --- ### 12 Best Thanksgiving Email Examples With Tips [2025] > Check out some amazing Thanksgiving email examples to get inspired and follow our tips to create your own holiday campaigns. - Published: 2023-09-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/thanksgiving-email-newsletter-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner The holiday season is (or will soon be) here, so let’s look at some of the best Thanksgiving email examples to inspire you. From thank you to promotional emails, today we will explore 12 great email campaigns from brands like Fenty Beauty and Levi’s to show you how to ace your holiday messages. Explore different Thanksgiving newsletter ideas and choose what suits your strategy the most. Thanksgiving Emails with Seasonal Offers If you want to share incentives wtih customers and prospects to boost your seasonal sales, get inspired by these examples: 1. Levi’s Thanksgiving sale newsletter Subject line: Turkey Day deals Turn your email messages into a heartwarming thank you note with a discount to make this holiday a happy Thanksgiving. Why it works: Levi’s holiday email is structured around the header visual depicting people in tender moments. This makes their message more relatable and heartwarming. The brand uses emotional language to express gratitude for its customers’ constant support. Moreover, Levi’s gifts them 40% off along with other perks to thank them for being part of their family. Tip: For eCommerce stores, free shipping and returns are necessary to nail your holiday sales and increase your revenue. 2. Ibotta Thanksgiving referral email Subject line: Happy Thanksgiving from Ibotta Build a referral email campaign to elevate your holiday sales and make your customers feel thankful for you. Why it works: Ibotta capitalized on the gratitude theme and created a “Friendsgiving” email campaign. By referring the app to five new people, the user can earn $50. The header adds a sense of urgency to readers who have one day to claim this incentive. They also added a referral code and a CTA that stands out with actionable copy. Overall, this is a simple Thanksgiving email campaign for brands with more minimal design assets. Tip: Moosend will allow you to create your campaigns in simple steps, using visuals, GIFs, and beautiful fonts. Make sure to sign up for an account to try the editor. Start for free 3. Fenty Beauty’s Thanksgiving sale email Subject line: Happy Thanksgiving - we really wanna thank you! A simple Thanksgiving newsletter example that combines holiday wishes with a discount code. Why it works: The above Thanksgiving email example by Fenty Beauty is one of the designs you need to use in your email marketing strategy. It is simple and to the point, giving subscribers exactly what they want to see to convert. The copy is short, focusing on sending warm Thanksgiving greetings and then offering an amazing discount code to express gratitude. The visuals and colors make this holiday email campaign more festive. If you want to increase urgency, you can add a deadline for your offer to give potential customers an extra motive to shop. Tip: Use a clever Thanksgiving email subject line to boost your open rates. You can also insert emojis or puns to get your subscribers intrigued. For better results, add your discount in the subject line or preview text to ensure more clicks. 4. Elago’s product-oriented holiday email example Subject line: Celebrate Thanksgiving with Elago! Create a beautiful holiday email campaign to promote specific products on Thanksgiving Day. Why it works: Elago’s email marketing campaign focuses on promoting various products, taking advantage of white space and the Z layout to increase visibility. As you can see, each block has its own CTA and a high-quality picture of the item to intrigue potential shoppers. Elago created an eye-catching header like a pumpkin pie and a turkey. This makes this email message more festive and boosts the holiday vibe. Tip: If you want to save time and effort you can use a Thanksgiving email newsletter template, customize it, and send it to your audience through your email platform. 5. Kate Spade’s post-Thanksgiving treat email Subject line: Happy Thanksgiving! Here’s your post-turkey treat A post-Thanksgiving email campaign to get your shoppers ready for the Black Friday and Cyber Monday sale. Why it works: Kate Spade has crafted a post-Thanksgiving email campaign to give their shoppers an amazing discount. Since Black Friday comes after Thanksgiving, the brand cleverly combined them to increase their holiday sales and prepare their customers for the actual Black Friday sale. Design-wise, the brand uses an elegant font and festive visuals to make it more unique. Moreover, the eCommerce business places the discount in the center of the email message to attract attention to the benefit and power up their conversion rates. Tip: Looking for the perfect Black Friday email template to promote your sale? Check out our sales-boosting designs to save time and effort. 6. Jeni’s Thanksgiving email marketing campaign example Subject line: It’s not too late! Grab Thanksgiving ice creams A fun and festive Thanksgiving newsletter idea that focuses on solving a pain point through creative copy. Why it works: Jeni’s Ice Creams has come up with a beautiful campaign to provide its audience with a solution to the busiest time of year. To help their customers ace their Thanksgiving dinner, the brand offers them a selection of products to prepare their pumpkin pie or apple crumble. What’s more, the visuals work in tandem with the creative email copy. The headline, “Be a dessert hero” makes the recipient feel powerful, showing them how to give their loved ones the best Thanksgiving dinner experience. Tip: Use bright calls-to-action to attract attention to the desired action and increase your conversions as Jeni’s did. 7. Bottle Breacher’s festive Thanksgiving email example Subject line: THANKSGIVING TIME! A colorful holiday campaign arriving at the perfect time for the gobble season. Why it works: Bottle Breacher created a very Thanksgiving-y email marketing campaign for their audience. From the funny header, the fonts, and the playful copy, the brand took this opportunity to give its potential shoppers a unique experience and solve a pain point. Moreover, they placed their offer in the center of the campaign to ensure that subscribers don’t miss it. On top of that, Bottle Breacher used the fear of missing out (FOMO) to promote clicks by adding an expiration date and time. Tip: Add social buttons in your email footer to increase engagement through email and social media marketing. 8. Postmates’ reminder email Subject line: Reminder: $25 Delivery Fee Credit Create a follow-up email to remind your customers of a great incentive and give them more opportunities to claim it. Postmates made the most of the traction of the Thanksgiving season and a reminder email with hilarious storytelling. They invited customers to redeem their delivery fee on the next five orders to enjoy their dinner in peace, avoiding annoying relatives with annoying questions. If your brand allows it, add funny copywriting twists, as readers usually appreciate them. Moreover, the CTA button below the header is easier to spot, and more likely to convert. It would make more sense if it was placed below the incentive, but it still does the trick. Tip: Follow-up and reminder emails are a great tactic to boost your seasonal sales even more. You can also set them up as part of an automated workflow to save time. 9. Thrive Market’s special holiday deal Subject line: Ends Tonight: Extra 25% off Thanksgiving A beautiful email campaign to help customers plan their Thanksgiving dinner in time. Why it works: Thrive Market sent this email example a week before Thanksgiving Day to help their subscribers get ready for their Thanksgiving dinner. By offering 25% off specific goods, they encourage shoppers to solve a pain point and save money on the side. This is a great incentive for holiday planners who want to make smart purchases. Moreover, apart from the beautiful product visuals and the unique offer, Thrive Market adds an extra section to promote their membership by offering a gift. This is a great way to boost subscriptions and get your audience to buy more. Tip: Send your emails early to get as much engagement as possible. Also, make sure to come up with a consistent campaign schedule and find the best time to send your holiday messages to surpass the challenge of cluttered inboxes. Happy Thanksgiving Wishes Newsletter Examples If you don't plan any seasonal deals, reach out to your audience with a heartfelt message to strengthen your bonds: 10. Fracture’s sweet Thanksgiving email Subject line: Happy Thanksgiving from the Fracture team. You don’t need an extravagant email campaign to please your customers during Thanksgiving. Fracture can prove it. Fracture sent a simple yet sweet message to honor Thanksgiving Day and their customers. They didn’t send any incentives such as coupons or sales, but solely a warm message combined with a visual of people gathered around a table of food and love. So, if you have a small budget or prefer more minimalistic holiday campaigns that speak to customers’ hearts, use this example to get inspired. Tip: If you want to make your message sound more personal, use custom fields to add the recipients’ names in the subject line or email greeting. 11. Sigma Beauty’s holiday wishes Subject line: From Our Family To Yours A heartwarming Thanksgiving campaign to thank your subscribers and boost customer loyalty. Why it works: Sigma Beauty has created a beautiful holiday email to wish their subscribers Happy Thanksgiving. The copy focuses on thanking the customer for being part of their family. The design is simple, without any unnecessary elements to increase the effectiveness of the message. Thanksgiving emails like this one are perfect for showing your audience your appreciation. While this is a thank you email, Sigma Beauty also takes the chance to offer their loyal customers access to their exclusive Black Friday sale as a gift. Tip: Use an email marketing calendar to keep track of holiday email campaigns during highly profitable seasons. Grab a free copy here. 12. Artifact Uprising Thanksgiving storytelling newsletter Subject line: With Gratitude A unique Thanksgiving email campaign with emphasis on storytelling. Why it works: Another minimalistic yet powerful and aesthetically pleasing Thanksgiving campaign comes from Artifact Uprising. They created a beautiful message with them, filled with words of gratitude, emphasizing the importance of sharing. Plus, they added a lovely image, displaying a warm Thanksgiving atmosphere, inspiring readers to feel grateful for what they have. Tip: Sprinkle your email copy with meaningful words, such as “gratitude,” “thankful,” and “offering,” to make your Thanksgiving message clearer. How To Create the Perfect Thanksgiving Email Campaign Now that you are all inspired by the holiday spirit, let’s see some essential email creation tips to help you ace your Thanksgiving email marketing strategy: 1. Start with a Thanksgiving email template Creating an email from scratch can be time-consuming, especially during the busiest time of the year. To save time and effort, you can easily customize a pre-made email template to fit your branding. Moosend’s builder will let you create custom email designs and save them in your library for future use. Or you can grab one of the beautiful holiday templates, including the one below. Edit this 2. Create a Thanksgiving email subject line When your email campaign is ready, it’s time to come up with a smart and intriguing subject line to ensure the best open rates. Your creations need to be short, interesting, and communicate the benefit at first glance. You can add emojis to make them more special and help them stand out in the inbox. Below, we found some great Thanksgiving subject line examples to inspire you: HAPPY THANKSGIVING! Hosting Thanksgiving? Try these recipes! How Great Were Those Parade Performances? Happy Thanksgiving! 20% Sitewide Sale Starts Now! We’re Thankful for You. Enjoy 50% Off If you want to maximize the efficiency of your subject lines, then you can use a subject line tester like Refine to check how your creations will perform. 3. Make a valuable offer Apart from wishing your subscribers for the holidays, make sure to add an amazing offer to excite them. You can give your potential shoppers additional discounts on best sellers or X off their entire order. Moreover, the best way to get them to act is to offer them free returns and free shipping. You can use these two incentives to get your customers to make a purchase and put some ease into their minds during a stressful time of the year. 4. Use product images A beautiful image will get your shoppers intrigued and inspired. You can create Thanksgiving-themed photos as Elago did in the example above to give your products a festive vibe. Apart from adding your product images to your promotional campaigns, make sure to include: the product name a description product price a clear call-to-action 5. Add an intriguing CTA Speaking of that, to convert your subscribers into customers, you need a clear and irresistible CTA button. The recipe to success is simple: Bright colors: Use vibrant cues to attract attention to your button. Bright colors will increase the visibility of your CTA. Right positioning: Add your call-to-action under your offer to make your audience click on it after they see the benefit. Actionable language: Keep your copy short and to the point. Using actionable language like “Get it now! ” will motivate your recipient to take action. 6. Build automation workflows To maximize your sales and conversions, you can create automation workflows to nudge your customers at critical times during this holiday season. For example, you can schedule your first email ten days before this holiday to display your best sellers to your customers. You can schedule a reminder a few days before Thanksgiving and a thank-you note on the same day. Thankfully, most email marketing services like Moosend or Mailchimp offer premade automation recipes like the one below to move things faster. Nail Your Thanksgiving Email Marketing Strategy Thanksgiving is getting closer so start planning your email marketing campaigns as soon as possible to save time and engage your audience before your competitors. Check out the above examples to get inspired and use the tips to create Thanksgiving messages that will excite your customers and make them click. If you need a trustworthy companion to help you through the holidays, register for a free Moosend account today and see what the two of you can create this Thanksgiving. Thank you for reading! Hope to see your email creations in our inbox! --- ### How To Create Effective Email Footers [Tips & Examples] > Do you include an email footer in your campaigns? If not, it's time to start! Learn what elements to add and find some great examples. - Published: 2023-09-25 - Modified: 2025-04-10 - URL: https://moosend.com/blog/email-footer/ - Categories: Email Marketing, Design, Copywriting - Tags: Email Marketing - Levels: Beginner First impressions matter in email marketing, but so do last. Learn everything you need to know about email footers and how to design them efficiently. In this guide, you’ll find: The email footer definition, benefits, and differences to a signature Essential and optional email footer elements Email footer tips with examples Let’s start with the basics for beginners! What Is An Email Footer? An email footer is the last block of content in a newsletter with important information about the company. It also includes links that allow subscribers to take several actions, such as unsubscribing or managing their preferences. Here is a simple email footer example by Moosend: Footers are valuable in all types of newsletters, from promotional to transactional email messages. You can create them in plain text or write them in HTML to make them more interactive. If you’re ready to design a branded footer and send email marketing campaigns that convert, sign up for a Moosend account and connect with your customers today! Start for free Why Email Footers Are Valuable To Businesses If you’re wondering why you should always end your email campaigns with a dedicated footer, here are the primary reasons: They help you build consumer trust and brand awareness They enable you to share valuable information about your business They boost your lead generation efforts if treated wisely They can include calls to action and maximize conversions They let subscribers manage their email preferences or unsubscribe All these amazing benefits make email footers a must for your email marketing strategy. But before we move to the key elements of email footers, let’s clear the air around a common misconception about them! Email Footer Vs. Email Signature: What Is Their Difference? Many confuse email footers with professional email signatures or sign-offs. Even though some of their parts overlap, they don’t usually serve the same purpose. Email signatures add a more personal tone to the email, with details about the sender and their role. They often include marketing links and information about the company, but that’s not always the case. Source On the other hand, email footers usually share more brand-oriented information. Apart from the company logo or website links, they can also include legal regulations or information about products/services. You can usually create email signatures and footers following the same process. For example, you can make both through the email signature section in the Gmail or Microsoft Outlook email clients. Or, you can use free email signature generators, like Newoldstamp or WiseStamp. What To Include In Your Email Footer To Make It Work Let’s find out the key email footer elements to make it successful – including your company name and logo, and of course: 1. Unsubscribe link We understand that it’s hard to see people from your email list go. But to maintain GDPR compliance, giving them the option to unsubscribe if they wish is essential. Look at this email footer by Wonder Valley: Moreover, this way, you secure your credibility as a sender. People who don’t want to receive emails from your company will be annoyed if they don’t get the opportunity to leave. However, with the appropriate copy, you may prevent them from proceeding further. Here is an unsubscribe button example: “We don’t like to see you go, but if you want to leave, you can Unsubscribe Here. ” You can also add a brief questionnaire to understand why they unsubscribed and use that info to improve your email marketing process going forward. 2. Preference center Apart from the option to leave your email list temporarily or even forever, you can also enable readers to manage their preferences regarding the email newsletters they receive from your brand - see the example above to get a grasp. So add a “Manage Preferences” button to avoid getting unsubscribes and putting your sender reputation at stake. For instance, let them select the frequency of the emails they get from you or the exact types. 3. Contact information What if the subscribers who have received your emails want to contact you? Even though they can reply to you via your business email, they may also like to know additional contact details, such as your phone number or your company’s address. Look how TripAdvisor approaches that: This is even more important when you have a physical store instead of an eCommerce to help them spot your location more easily. Finally, you don’t have to add your email address if it’s the same as the sender’s. 4. Social media buttons Want to stay in touch with your subscribers through additional channels and promote an omnichannel marketing experience? Then add links to your social media accounts and keep nurturing readers in various ways. Look how Brooks Running displayed their social media icons in an eye-catching style: So add buttons to the social media channels you use the most and update them with fresh content when possible. 5. Legal information Finally, it’s best to include important legal information such as copyright, anti-spam and privacy policy, and terms of use in your email footer. Of course, it’s vital to follow all the necessary legislation, like the CAN-SPAM Act and GDPR rules, before you send those campaigns to your customers. This way, you reduce the likelihood of negatively impacting your sender and brand reputation going forward and keep your email marketing strategy as efficient as possible. Optional Email Footer Additions Apart from the essential components above, there are some extra optional ones to consider: 7. Brand values & mission To inform your readers about your brand mission and vision, include your statements in your email footer organically and show them what you’re made of. Follow your email copy style to avoid confusing you readers. Here is a footer example by Good On You. They’ve also shared their slogan: 8. Calls to action You can also use your email footer to promote some of your latest work to boost conversions and increase your sales, especially in marketing emails. Why not share one of your latest product launches or a new blog post? Or the webinar you’re preparing? Decide what is best to add each time based on your business goals and create CTAs that stand out from the rest of text. 9. A “Green Statement” Want to show your readers your sustainable and environmental attitude? Then you can add a “green note” at the end of your email. For example, you can prompt them to remember their ecological responsibility before printing your email to contribute to more sustainable living. 10. FAQs or Help Center Finally, you can put an FAQ section with some of the most common questions consumers have about your brand or your product/services. It can also be in the form of a Help Center, as Captions did in their footer: Moreover, you can share customer support contact details. It’s up to you to decide what you want to display for maximum results. 11. Social proof or referrals If you want to gain new customers, the email footer can also make a difference in this process. For example, you can include customer testimonials to show new subscribers why your existing customers value your brand. Finally, you can also add a “Refer a friend” button, offering incentives to people who bring new customers to you through word-of-mouth marketing practices 6 Best Email Footer Tips And Examples If you need more email footer inspiration, we’re here for you. Here, we’ll present some email footer best practices to consider before you start the design process, with examples from other brands. And now, off to our email footer design inspiration session! 1. Add spacing to let different sections stand out If you want to include as much information as possible in your email footer, you can do it like Blurb. It's all there, from social media links to referral incentives and valuable information. To make the difference between each part distinct, they made great use of spacing. Plus, the “Download” button helps increase sign-ups and conversions through a simple addition. 2. Include drop-down menus to add more links Here’s another way to display lots of information in your email. Zwift added three drop-down menus to help readers find all the info they need in zero time. And there are additional elements, as well, like social media buttons and Privacy Policy. Plus, the design works pretty well here as orange pops out in black and captures the subscribers’ attention. If you’re passionate about minimal yet fancy campaign styling, you can try something similar. 3. Mind your email footer copywriting style To make your email footer an organic part of your newsletter, it’s important to keep the same writing style and tweak it from time to time if needed. Many businesses like Typeform, also include their business slogan, as it sticks faster to the readers’ minds and gets easier to recognize it in the future. 4. Mention your customer email address Modern Mammals chose to add the customer support email address for those who need help and a few more assets that don’t quite steal the show. This way, they show customers that they can reach out to them any time they need. Overall, many brands choose simpler email footer design as they want to put more emphasis on the email content shared earlier, so it’s best to check out what works well for your brand, too. 5. Add product categories to make shopping easier E-commerce marketers want to make shopping a piece of cake for subscribers. By adding links to the website and contact details, they prompt readers to reach out to them by all means and move fast to the checkout page. The above email footer example by BASTA shows one way to succeed in it. It’s easy to read, with a very clear font and sections that stand out. 6. Make it responsible for mobile devices Finally, keep in mind that many of your subscribers will open your email on their smartphones and tablets, so you need to ensure that they’ll be flawless there, too. For example, MacPaw has met all the technical requirements. They created a concise email footer with all necessary information placed in the middle. Finally, top email marketing services like Moosend offer responsive email templates to help you overcome this barrier. How To Craft An Email Footer With Moosend Are you wondering how to design campaigns and email footers that will convert by all means? Say no more! At Moosend, we have everything you’ll need to streamline your email marketing efforts from A to Z. Sign up for a Moosend account and start playing around with our unique features. Once you’re ready to create your new email, go to “New campaign” and fill in the essential information. Then you can move on to the “Design” section. With our drag-and-drop editor, you can design your email footer as you wish, choosing the exact elements you want from the dedicated section. When it’s done, you can save it and use it for future campaigns or tweak it when needed. Simple as that. Now you’re ready to schedule your new campaign and see how it performs. Email Footers Are Icing On The Cake As you can understand, email footers can enhance your marketing communications and newsletter performance. Consider what’s best to add based on the goal of each email and your business at a particular moment. Then jump in your email marketing tool, insert those elements in an elegant and clear way, and get ready to shine. Not a Moosend member yet? This is your chance! Get a Moosend account today and design emails that convert with our intuitive drag-and-drop editor. Or pick one of our ready-made templates to save time. Good luck! Email Footer FAQs Here, we’ve gathered the most common questions regarding email footers: 1. Why should I add an email footer to my newsletter? It enables you to share valuable legal information, such as disclaimers and policies, and additional assets, such as social and contact information, to boost brand awareness. 2. How do you insert a footer in an email? You can follow the instructions of your email client or choose a premade template from your email marketing service with a dedication section. 3. How do I insert a footer in Outlook? You can only add it as an email signature: Go to “Settings,” choose “Compose and reply” and type it at the dedicated email signature section. 4. How can I create an email footer in Gmail? It works similarly to Outlook - Go to “All Settings,” find the “Signature” section and follow the guidelines before you save it. --- ### How To Monitor And Grow Your Email Traffic In 2025 [+Tips] > Are you looking for ways to measure and increase your email traffic? Find some of the best practices in this guide. - Published: 2023-09-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-traffic/ - Categories: Email Marketing - Levels: Beginner, Intermediate Every marketer seeks effective digital marketing tactics to bring more targeted traffic to their website and boost brand awareness and sales. With an ROI of $42 for every dollar spent, email traffic is at the top of this priority list. In this guide, we’ll explain how to track it to understand what your customers care the most about. Moreover, you’ll find some best practices to increase engagement rates and thrive through this digital channel. Let’s start with a brief definition! What Is Email Traffic? Email traffic is the website traffic businesses gain via their email channel, the number of visitors that end up on your site via email marketing campaigns. Considering that people in your email lists are usually high-quality leads with a genuine interest in your brand, it’s easier to target and convert them. Moreover, it's also considered a workload metric that refers to the amount of emails sent within an organization by employees, usually relevant to productivity measures. In this guide, we’ll expand on the first definition. How To Monitor Email Traffic And Engagement Rates Most email marketing services offer dedicated analytics and reporting tools to monitor how your email campaigns perform and determine how much traffic you get or what you need to improve your email marketing strategy. Here’s a sneak peek of Moosend’s analytics dashboard: Most e-commerce businesses use Google Analytics simultaneously to dive into more details, understand behavioral patterns, and get more accurate insights on traffic sources. UTM tracking links shed even more light, giving you access to your subscribers’ preferences, interests, and purchase habits. Let’s look more closely at these email metrics. Total traffic This standard metric shows how much of your website traffic comes from your emails, resulting from the number of people clicking on them. You can also measure it per demographic or segment to get a better overview of your traffic to plan your follow-up steps and uplevel this marketing tool. You can access those insights faster on platforms such as Google Analytics. Click-to-open rate The click-to-open rate (CTOR) shows the percentage of the subscribers who clicked on your email campaign out of those who opened it. This rate shows how effective and relevant your email content is. When this metric drops, you must take reactive measures to increase your click-through rates again, such as focusing on specific calls to action each time or writing more catchy and relevant email copy. Conversion rate Every email campaign has a call-to-action button, inviting readers to your website. Conversions are one of the primary email marketing goals and engagement indicators, showing how many people completed the desired action out of the emails sent. Bounce rate One of the significant email deliverability foes is the bounce rate. It shows how many people did not receive an email campaign from your list. This can happen due to temporary constraints (soft bounce), such as a full inbox, or permanent ones (hard bounce), like wrong email addresses. Your email traffic is at stake when your bounces rise, so you’ll have to tackle this issue. For instance, you can conduct an urgent email list cleaning or enable a double opt-in process. Spam complaints Another email engagement enemy is the spam folder. The spam rate may increase for various reasons, for example, when your recipients’ Internet Service Providers (ISPs) flag your content as suspicious. It can also rise because your recipients move them to spam. Either way, it’s essential to take action to decrease this rate. For instance, adding an unsubscribe button is one of them. Give your readers the power to leave if they wish before getting into further trouble. Heatmaps Do you want to understand your customers’ behavioral patterns? Apart from viewing the metrics above, you can also utilize heatmaps - or clickmaps - to observe which parts of your emails attract readers the most and understand what parts need optimizing. You can integrate your current email marketing software with a tool like Email Heatmaps to decode your subscribers’ reading patterns. 10 Best Practices To Boost Your Email Traffic Monitoring and analyzing your email metrics is vital, but how can you prepare beforehand to drive traffic to your website? Follow these valuable tips step-by-step: 1. Analyze your buyer persona One of your first moves to increase your email and organic traffic is to learn your customers in-depth. Knowing their habits, interests, and purchase behaviors will enable you to optimize your email and content marketing efforts and serve relevant content to them. Apart from your buyer personas, analyzing the average customer journey and dividing your email lists into segments according to your sales goal is essential. This way, you can deliver more suitable content to your target audience and grow your email traffic faster. For example, potential clients of SaaS businesses usually seek case studies as they move closer to the decision stage, compared with a website visitor who has just signed up for your newsletter. 2. Create an email marketing calendar You cannot build a successful email marketing strategy in one day or rely on increasing traffic by sending a few cute campaigns monthly. If you want to reap the benefits of this inbound tactic, you need an email marketing calendar. It always helps to write down all processes and data in one place. You can build an Excel sheet or embark on a project management tool like Trello to keep track of campaign information such as: Campaign name Email owner Target email list Status Send time Email goal If you need some inspiration, you can also use this Moosend template to see how you can effectively streamline your work. Follow the guidelines to make it yours: Use for free Finally, remember that even though consistency in frequency is essential to boost brand awareness and conversions, overwhelming your audience with too many emails will bring opposite outcomes. Everything in moderation! 3. Grow your email list To elevate your email traffic, you first need to increase the number of people in your email lists. And not just anyone but targeted consumers likely to convert soon. You first need to get their opt-in to start mailing them. Otherwise, you may hurt your metrics and brand reputation. Here are some effective list-building techniques to collect their contact information: Create popups on your website (see the example by Goorin above) Build simple yet effective signup forms Create lead magnets and other resources Run a contest or a webinar Create converting landing pages Post your lead generation forms on social media As your list grows, you can use audience management tactics to personalize content and maximize your email traffic. We’ll explain more later on. 4. Create compelling email content You can‘t have high email traffic without excellent email content. Think about the emails landing daily in your mailbox - which ones would you happily open and interact with? Let’s see what elements you need to make your email campaigns memorable and converting: Tailor your sender’s name to match your brand to avoid ending up to spam Write a compelling subject line and a relevant preview text Create an easy-to-read email outline and enhance it with imagery, videos, or GIFs Write relevant and exciting copy posing a sense of urgency Craft a CTA button with actionable copy that stands out from the rest of the text Add an email footer with helpful information and links Want to see an email that we’re sure brings the traffic it aims for? Here is a fantastic example by Kindred that checks all the boxes above: Subject line: New Preset - Kindred Summer! Source Do you want to create a unique campaign to skyrocket your email traffic? Sign up for a Moosend account, choose one from our ready-made, customizable templates, and make magic happen! 5. Personalize your email campaigns Nowadays, consumers often opt for brands with personalized marketing high on their agenda, so the more you tailor your content to your audience’s needs, the more likely you are to convert them. There are many ways to personalize your email campaigns, with audience management and email automation high on the hierarchy. So, first, you can create different segments based on shared characteristics, such as demographics or interests, and tailor your content to their needs. Source Then, you can build automation workflows to nudge your customers during their customer journey at critical times. Cart abandonment is one of them and can work miracles for your lost ROI if implemented appropriately. 6. Offer relevant incentives Check out once more the email campaign by Kindred shared earlier. To maximize their email traffic and summer sales, they offer a fantastic incentive for a selected period to make it more indulging for subscribers. This is a great idea, especially for certain seasons or to boost specific marketing initiatives, for example, event or webinar registrations. Here, they emphasize the incentive by placing the word “SALE” in a prominent place, followed by the sale information and guidelines right above the second CTA button. Discounts are not the only incentives consumers seek. You can also try coupons, free resources, or whatever would fascinate your target audience. 7. Use multiple channels To elevate your email traffic, you can utilize your additional web traffic sources, such as your social media channels or business blog. Invite your followers or readers to subscribe to your list; once they do, they’ll keep revisiting your website regularly. Of course, informing those people about the benefits of signing up is essential, from free resources to exclusive offers and sales to entice them more. 8. Conduct A/B Testing Are you unsure about some aspects of your next campaign and how they will perform for your target audience? Thankfully, most email marketing services like Moosend or Mailchimp offer A/B Testing solutions to check which email variation can bring the results you wish for. For example, you can test email components such as the subject line, preview text, and send time to find the winning variation and send it to most subscribers in your list. 9. Mind mobile responsiveness Did you know that 85% of email users access their emails via smartphones? This means that most of your email traffic will come from mobile devices. Therefore, you need to optimize your content to be mobile-friendly. Otherwise, you’ll put user experience and email traffic at stake. Most email marketing software offers responsive email templates and solutions to test how your campaign will look for different ISPs. Use them wisely and carefully. 10. Analyze and repeat Even when you put all these practices in motion, following each tip devoutly, you’ll still need time to see what works and what needs improvement. Monitor your metrics regularly and keep a thorough record of your metrics to determine where you should improve each time. Also, monitoring competition and collecting benchmark data is essential to understand where you stand in the continuum. The Takeaways How confident are you that your email traffic will rise now that you've read how to monitor and sustain it? We hope a lot, and it’s about time you synced with your marketing team to revamp your email plan and get ready to boost those metrics. Want a fellow during this process? Sign up for a Moosend account today and find everything you need to maintain high email traffic in a single platform. FAQs Ready for a quick round of the most wanted answers regarding email traffic? Let’s start: 1. What are the benefits of email traffic? It can help you understand your customers' engagement and boost brand awareness, conversions, and sales. 2. How do I measure email traffic in Google Analytics? You can access “Sessions” and “Users” through the Traffic Acquisition tab or use a trackable URL and insert it in the email campaign to track it in real time. 3. What is the best way to get email traffic? Design compelling emails with clear structure and CTA buttons, and tailor your email content to target your audience through segmentation and automation tactics. --- ### 8 Real Estate Landing Page Examples [2025] > Need help to create your very own real estate landing pages? Read our complete guide with, step-by-step instructions, tips and examples. - Published: 2023-09-20 - Modified: 2025-05-08 - URL: https://moosend.com/blog/real-estate-landing-pages/ - Categories: Landing Pages - Tags: Landing Pages - Levels: Beginner, Intermediate Real estate agents have a lot on their plate when it comes to promoting their services to potential buyers, and nailing digital marketing is one of them. Putting a sign up on the front lawn is no longer the “it” thing in the real estate business, but thankfully, there are plenty of online marketing tools to invest in. In this guide, we’ll focus on real estate landing pages, more specifically: Their definition and benefits What to include to increase conversions Real estate landing page examples and tips Best landing page builders with unique templates Ready to improve your real estate marketing strategy? Let’s dive into the basics! What Is A Real Estate Landing Page? A landing page is a dedicated web page with its own URL, inviting visitors to complete a specific task. In the real estate business, these can include sharing their contact information, booking a viewing reservation with potential clients, or downloading a free resource, such as a guide to a new neighborhood. You can also find them as squeeze pages or lead capture forms. For example, this is a landing page made by Atoka Properties, helping visitors book a reservation instantly: You can’t just rely on a good real estate website to convert your target audience, as visitors may get lost in the noise. Instead, it’s best to narrow their attention to a certain action based on their needs. Are you seeking a user-friendly landing page builder to create your next digital assets? Sign up for a Moosend account and use our ready-made landing page templates to save time! Start today Why Should You Use A Real Estate Landing Page? Here are the main benefits of creating effective real estate landing pages for your realty: 1. Capitalize on targeted traffic Homebuyers or sellers who end up viewing landing pages usually have a specific need, from searching for a house in a new neighborhood to tips on how to write an effective listing to sell their property. Think about it: these real estate leads have higher conversion potential than people who just end up on your homepage without a particular goal. Therefore, it is essential to give them everything they look for in a jiffy. 2. Grow your email list Email marketing can do miracles for realtors, as prospective homebuyers are usually more than willing to share their email addresses or even phone numbers to find their dream homes. Use the information from landing pages to grow your email lists, nurture your subscribers and build trust with your audience. Choosing the right software for real estate email marketing is crucial to effectively managing these processes. Source Apart from promotional and transactional emails that confirm specific user actions, you can also put these real estate leads into your CRM system and nudge them at critical times during the customer journey, for example, through retargeting ads. 3. Create a sense of urgency Marketers worldwide emphasize how impactful creating a sense of urgency to increase conversion rates is. For example, share a sneak peek of your new property listings, inform them about open house dates, or send the most popular properties to exclusive members. This way, you can move your new leads faster down the funnel and covert them more efficiently in a competitive market. Your landing page copywriting will matter a lot to succeed in it. We’ll discuss more in the next section. 4. Dive more into details While your website will cover a range of topics giving visitors the opportunity to jump from one section to the next, landing pages dive more into a specific area. Share all important information around a certain topic to inform prospects thoroughly about it. For example, Atoka Properties have dedicated landing pages for specific cities and neighborhoods to help prospective homebuyers envision their lives there. Here is how life looks at Beryville, including property listings for more engaged users. 5. Analyze your results more easily With landing pages, it’s easier to analyze where your traffic and conversions come from compared to other digital assets, such as social media or search engines. Thus, you’ll get a better understanding of what prospects look for. Therefore, this data will help you create more effective web design in the future, revisit your buyer personas, and build a more constructive interaction with buyer and seller leads. Source Important Real Estate Landing Page Elements If you want to learn how to create high-converting landing pages, here are the best practices to follow: Call-to-action The main goal for realtors when building landing pages is to attract visitors toward a specific action. Therefore, this call-to-action should be indulging and relevant to them, otherwise, this landing page will be ineffective. For example, if you want to attract sellers and make them list their property with you, you can follow this example by Sundae. Here, you can see a clear call to action that leaves no room for interpretation. You just enter the street address to start getting offers without paying extra fees. Plus, the CTA button stands out from the rest of the text in red, inviting readers to write their information with actionable copy. Visual imagery A picture is worth a thousand words, and this is more than true in real estate marketing. Hence, your landing page design should be spotless, following your brand's visual storytelling guidelines to win the competition. Here’s a fantastic design example by Compass to attract the attention of prospective sellers: Moreover, you should add high-quality images of properties that display the home value realistically. Otherwise, you might confuse prospective clients by posting misleading images on your landing pages or additional channels and pages. You can even harm your brand reputation if they view utterly different properties. If you find it hard to build a landing page from scratch, you can get premade real estate landing page templates to save time and reach winning results. Sign up for a Moosend account today, hop into our dedicated editor, and get converting landing pages quickly. Clever copy To convey your messages effectively, apart from amazing imagery, you need compelling copy, as well. It all starts with your headline, which should be attractive enough to catch the readers’ attention and reflective of the landing page content to finally convert. One of the first things to ensure is to follow your brand’s storytelling style to keep a consistent experience across your marketing platforms. Keep your copy short, and concise, emphasizing the value proposition, and use actionable language to achieve desirable results. Check out this landing page by Redfin showcasing its Concierge service to prospective sellers to get an inspirational example of effective copywriting: Form fields If your landing page is a lead capture form, stick to the essential information you need to obtain from prospective homebuyers and sellers. If they have to share more than this, they will probably get tired and withdraw from the process, especially if they can find faster paths to get what they want from competitive businesses. For example, NPP Residentials found the silver lining in the information they request on their “Contact Us” landing page: Social proof Many realtors and brokerage owners showcase customer testimonials on specific landing pages to increase lead generation and conversions. Social proof is critical in gaining new customers as they show why they decided to move forward with your business, especially in such a competitive market. Best Real Estate Landing Page Examples And Why They Work Lacking inspiration or needing some extra guidance on how to set up successful landing pages for your real estate business or brokerage? Here are some landing page examples that caught our attention and why they stand out: 1. Homelight Why it works: This page displays Homelight’s home value estimator for new sellers. To get an estimate, the prospect needs to give their emails address, which is an excellent tactic to add new leads into your pipeline. Apart from the superb design, with a high-quality image of a dream house, the copy is crystal clear. They inform the user when to expect the estimate, which is pretty handy for the user. Moreover, the call-to-action is simple, and most visitors would complete it. But information doesn’t stop there. If they keep scrolling down, visitors find a questionnaire for those needing more accurate home value data, followed by an analysis of the calculation criteria. They can also find a valuable FAQ section and best practices that can be game-changing for first-time sellers. 2. Lennar Why it works: Lennar found an exciting way to help San Francisco prospects navigate their home search by creating a short quiz. The visitor has to answer four simple questions about the property they are looking for, and share their primary contact information to receive the appropriate listings. Remember that clients always appreciate personalized experiences, and this is an easy and fun way to offer them. Plus, requesting their data and asking for their opt-in allows you to add them to your email list and send relevant follow-up emails to convert them. Finally, this clever landing page includes social proof from happy homebuyers to make your business look more trustworthy. 3. MyLondonHome Why it works: MyLondonHome found the perfect way to collect high-quality leads by creating lead magnets. This free guide is available to every potential home seller in exchange for their valuable email. The design is simple yet effective, followed by a second CTA for people seeking a home valuation which, however, doesn’t stand out as the button is in the same color as the background. Moving back to the lead magnet, the copy is straightforward as well, including the main content of the guide. Consumers always appreciate getting something for free and usually want to give you something in return. So if you have the time and resources, it’s time you created similar assets, as well. 4. McGraw Realtors Why it works: ΜcGraw Realtors is well-known for its luxury home services, and therefore they created a dedicated page for people seeking more upgraded properties. With a minimalistic design and copy that emphasizes their experience in this field, they invite visitors to book a free consultation. Next, you can find some luxury property listings you can sort by price or range and a privacy statement on the footer. If you also offer more specialized services, it’s wise to create a dedicated landing page to reach a more targeted audience. 5. Liz Kroft Why it works: Another great landing page example comes from Liz Kroft, offering a free equity report to generate more valuable leads. The landing page design is simple, with great use of spacing so that different sections pop out. Finally, the copy is witty and effective, emphasizing the benefits of using the service and connecting with the realtor for further information. This is a great way to connect with prospective clients and win them over during the consultation process. 6. Zillow Why it works: Zillow offers some clever services to prospective clients for free, such as affordability and mortgage calculators. Therefore, future homebuyers who need a helping hand in this process, may end up using these assets and eventually stick with your business. Apart from the user-friendly calculator followed by clear instructions, users can find the information they need to get an affordable mortgage based on their needs and income. This is not the most fascinating landing page in terms of design, but it contains everything potential clients need to convert. 7. Christian Buys Houses Why it works: Christian Buys Houses uses an alternative pathway to attract real estate home sellers, and through this landing page, they find a way to point that out. The landing page copy informs sellers what to expect once they complete the form step-by-step. The form has only three form fields, making it easy for users to complete. The words “free” and “fair” makes this offer even more powerful and indulging. Finally, above the form, prospects can find an FAQ link, a privacy policy, and contact information in case they need more details about your services. 8. Attraction Realty Why it works: Do you want to encourage prospects to sell their property fast without extra barriers? Then you can follow Attraction Reatly’s example and create a high-converting landing page with an outstanding CTA button. The copy above emphasizes the benefits of using this service, saving time and money. Below the call-to-action link, the prospect can find additional information about the service, followed by an FAQ and a simple contact form. Top Landing Page Builders For Real Estate Ready to create your first or next landing page but don’t know where to start? Here are three stellar landing page builders to help you: 1. Unbounce - The ultimate landing page builder Pricing: Starts at $99/month, 14-day free trial Best feature: AI-powered tools Ιf you’re looking for a leading landing page builder to cover every aspect of their creation, then Unbounce is an excellent choice for you. It offers 100 high-converting premade templates to choose from you can easily customize using their drag-and-drop editor. Moreover, with Unbounce, you can create popups and sticky bars and use AI features to write fantastic copy or optimize your landing pages. However, even though it’s a fantastic platform, it’s not the most affordable solution for small businesses, but real estates with bigger accounts can definitely give it a shot. 2. Leadpages - A lead generation solution Pricing: Starts at $49, 14-day free trial Best feature: Conversion tools Leadpages is a cheaper alternative to Unbounce with ready-made landing page templates to win more leads. You’ll find a user-friendly builder and you’ll be able to easily integrate this builder with your additional marketing solutions, such as your CRM solution, to manage your leads successfully. You’ll also find an A/B testing tool to pick the landing page version which can attract as many leads as possible. Finally, Leadpages offers additional features to optimize your conversions by providing suggestions and best practices. 3. Moosend - Most affordable landing page builder Pricing: Starts at $9/month, 30-day free trial Best features: User-friendly dashboard If you’re looking for an all-in-one platform to cover different marketing needs then Moosend is a great choice for you at the best price. It combines email marketing solutions, such landing pages, and signup forms to convert your target audience into clients. Finally, with Moosend, you can enhance your landing pages with different elements, such as countdown timers to create a sense of urgency or add a video to maximize interaction. All you need to do is pick one of its premade templates, tweak it with a few drag-and-drops, and customize it based on your needs. Interested in Moosend’s advanced capabilities? Sign up for a free trial today, check out its features, and create your first landing pages in zero time. Conclusion To take your digital marketing efforts seriously, landing pages should definitely be on your checklist. Nurture your targeted audience via the right design, copy, and call to action, and you won’t regret it. Kind reminder: Ensure your assets offer something meaningful and relevant to your real estate buyer personas to increase conversions. Buying or selling your property is hard, so be available and remind them that your real estate business will treat them fairly at the best possible price. FAQs Read for a quick round of frequently asked questions regarding landing pages for your realty or brokerage. Let’s see: 1. What should I include in a real estate landing page? The primary asset is a relevant call-to-action, followed by great images and actionable copy; form fields and testimonials are also valuable. 2. How do I create a real estate landing page? You can use a landing page builder, such as Moosend or Unbounce, or collaborate with a creative agency - generally, the latter is more expensive. 3. Are real estate landing pages profitable? Real estate landing pages can boost your ROI by bringing more leads into your funnel, contributing to a higher conversion rate. --- ### 8 Best Campaigner Alternatives For 2025 > Looking for the best Campaigner alternatives for 2023 based on affordability, ease-of-use and advanced features? Learn more here! - Published: 2023-09-18 - Modified: 2025-05-22 - URL: https://moosend.com/blog/campaigner-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner Campaigner is one of the oldest email marketing platforms out there founded in 1999. It is a great choice for small businesses and eCommerce store owners, but as with every software, it isn’t perfect, hence the need to check out the best Campaigner alternatives available in the market. Today, we’ll present you the top alternative solutions to Campaigner so that you can achieve more with less, perform your email marketing tasks easier, and craft more effective email newsletters! Top Campaigner Competitors: Comparison (Features & Pricing) Before we delve deeper into each tool, here’s a quick comparison table summarizing the most notable features of each competitor, its pricing structure, and user ratings. Free Plan/Trial Pricing Best Feature Ratings Campaigner Yes (30-day trial) $59/month 24/7 phone support Moosend Yes (30-day free trial) $9/month Easy-to-implement automation Constant Contact Yes (60-day trial) $12/month Event management Brevo (Sendinblue) Yes $9/month Customer relationship management tool Mailchimp Yes (limited) $20/month Ready-to-use email campaigns HubSpot Yes $20/month Built-in CRM MailerLite Yes $10/month Sell digital products and newsletter subscriptions GetResponse Yes $19/month Spam testing tool Campaign Monitor Yes (very limited) $12/month Link review tool for emails Whether you’re currently using Campaigner and looking for an alternative or you’re in search of an email marketing tool for your business, it’s important to know the drawbacks that come with it. The main drawbacks that users note about Campaigner include: Extremely expensive workflow automation Clunky user interface The editing menu looks outdated Email newsletter templates are limited Now, let’s see what the Campaigner alternatives we’ve gathered can do better! 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: Bloggers, Creators, eCommerce, Small Businesses Unique feature: Easy-to-implement automation Moosend is a powerful email marketing and marketing automation platform. Its main advantage over Campaigner is its modern UI and the user-friendly email editor. You can effortlessly customize the available pre-made templates or create campaigns from scratch, by drag-and-dropping both simple and advanced elements like countdown timers. What’s more, users can benefit greatly from the easy-to-implement automation that Moosend offers. The visual workflow editor is smooth and helpful, allowing even complete beginners to create sophisticated automated journeys. Regarding optimizing your campaigns, the software equips you with A/B testing to experiment with your subject lines, email content and CTAs. To grow your subscriber base, you get customizable subscription forms as well as landing pages. After capturing your leads, you can apply various segmentation options to send more targeted content to your email list. Moreover, you’re able to add tags to members of your list and group them in ways relevant to your business. Last but not least, Moosend provides users with rich analytics and advanced reporting to know how your campaigns are performing. The dashboard is well-designed and you can see all important metrics like open rate, click-through and bounce rate. Finally, Moosend’s platform integrates with popular online tools so you can streamline your digital marketing efforts. Moosend Features Intuitive drag-and-drop email builder: fast editor to create email campaigns in minutes 80+ free email newsletter templates: customizable pre-made designs to save time Simplified marketing automation to send tailored content on autopilot Email list segmentation to target your subscribers better Real-time reporting and analytics: track important metrics and improve your email strategy Integrations: connecting with popular apps through native integrations or API Moosend Pricing Unlike Campaigner, Moosend’s paid plans start as low as $9/month giving you the platform’s full functionality and unlimited emails per month. You can also sign up for a Moosend account and try out the platform without committing while enjoying unlimited emails. Try Moosend 2. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best for: Event organizers, Educators, Small businesses Unique feature: Event management The next Campaigner alternative solution of this list is the popular email marketing software Constant Contact. This tool is famous for its user-friendly email editor which lets you create beautiful campaigns. What’s more, you can even craft RSVPs for your events. Regarding marketing automation, you can easily set up automated sequences and autoresponders for your subscribers. However, we found that the platform’s automation options aren’t as flexible as with other Constant Contact competitors. With Constant Contact users also get basic segmentation and personalization tools to group their audience and send targeted messages that resonate with them. But where the software really shines is event management. This feature will be particularly helpful for online event organizers. Overall, Constant Contact is a great all-around tool for email marketing with affordable plans. The main downsides are the limited A/B testing options (you can only test your subject lines) and the limitations of the lowest-tier plan. Constant Contact Features HTML email templates Autoresponders Event registration management and RSVPs Social media posting, scheduling, and analytics Instagram and Facebook Ads Integrations through API Constant Contact Pricing This email marketing solution offers a 60-day free trial to try the platform and test its features. After the trial period, you need to purchase a paid subscription plan starting at $12/month, offering the basic suite of the platform. To learn more about Constant Contact’s pricing, features, and more, you can read our full Constant Contact review. Read our Constant Contact Review 3. Brevo (formerly Sendinblue) Pricing: Paid plans start at $9/month, free plan Best for: eCommerce, Publishers, Agencies Unique feature: Customer relationship management tool Brevo is another notable Campaigner alternative solution, with email marketing, SMS and transactional email capabilities. Marketing automation is also part of the tool that provides you with simple workflows to automate your email marketing strategy. You’ll be glad to know that Brevo also sports an in-built CRM system. While you should expect basic functionality, it will be a handy tool for your business especially if you don’t have extreme requirements. Additionally, you’ll be able to manage your contacts effectively through the various segmentation options and deliver content that resonates with each individual subscriber. Brevo’s SMS marketing capabilities will allow you to deliver a multi-channel experience to your customers. You can promote important messages via the bulk SMS option or deliver personalized content to their phones. Overall, Brevo is an all-around solution for email marketing and SMS with great automations options despite the not-so-affordable price tag. Brevo Features Email and SMS personalization Visual workflow editor Facebook Ads and retargeting Transactional emails and custom webhooks Integration with eCommerce platforms like Shopify Brevo Pricing The software offers a free plan for unlimited contacts but 300 email sends/day. Paid plans then start at $9/month giving you 5,000 emails, while to remove the Brevo branding from your campaigns, you’ll need to pay an extra $12/month. Read the full Brevo Review 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: Large enterprises, Agencies Unique feature: Ready-to-use email campaigns Mailchimp is another Campaigner alternative with powerful functionality and advanced features that can help businesses grow and prosper. To begin with, Mailchimp has an easy-to-use email editor that’s great for creating email newsletters from scratch or using pre-made email templates. The tool also sports some great automation features, with the most notable being the mult-step automation workflows. This however is only available on the top-tier plan. Nevertheless, Mailchimp’s marketing automation is beginner-friendly and users have a plethora of triggers/actions to choose from and build their sequences. On top of these, Mailchimp’s platform offers A/B testing capabilities. What’s more, you can conduct multivariate testing, meaning you can test more than one variable each time. This will be immensely useful for large businesses with specific needs. Visual-oriented users will also benefit from the Creative Assistant and Content Studio, features that let you create your own visual elements library for easier access. Closing this up, it should be mentioned that Mailchimp’s free plan is severely limited (500 contacts - 1,000 monthly emails) so using Mailchimp for free will only benefit users with really small lists. Mailchimp Features A/B testing options List management tools to keep contacts organized Signup forms and landing pages to boost lead generation Social media posting Integrations with Salesforce, Shopify, WordPress, etc. Mailchimp Pricing The email marketing platform has a limited free plan allowing up to 500 contacts and 1,000 monthly emails. However, if you want more features and access to their email and chat customer support, you need to get a paid plan starting at $20/month. You can also take a look at our in-depth Mailchimp review, where we cover everything about pricing, features, and ease of use. Dive into the Mailchimp Review 5. HubSpot Pricing: Paid plans start at $20/month, free tools Best for: SMEs, Large enterprises Unique feature: Built-in CRM HubSpot is an inbound marketing tool known for its user-friendly interface and intuitive design. With its drag-and-drop email builder, users can easily create visually appealing emails without having any coding skills. Regarding the available email templates, they are responsive, but still, the choices you get are limited. This is also the case with Campaigner, though. When it comes to marketing automation, HubSpot has robust capabilities. You can create sophisticated workflows that trigger emails based on user behavior, interactions, and segmentation. The service can also be integrated with other tools like CRM and analytics. Another strong point of HubSpot is its native CRM. It allows you to store numerous contacts and segment your email lists based on various attributes and behaviors. Campaigner, on the other hand, cannot create equally detailed segments. Last but not least, you get lead-generation tools such as landing pages and signup forms that help you grow your business. Overall, HubSpot is a beginner-friendly email marketing software that’s also powerful enough to handle complex business needs. HubSpot Features Customizable email newsletter templates Great A/B testing functionality Advanced email marketing automation options Reporting and analytics to optimize your campaigns Various customer support channels (including great documentation) HubSpot Pricing The platform has a free plan that allows up to 2,000 emails per month. Also, the free tools provided have limited functionality. For more advanced features and contacts, paid plans start at $20/month, including 1,000 marketing contacts. Explore HubSpot 6. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: Online Creators, Small Businesses, Bloggers Unique feature: Sell digital products and newsletter subscriptions MailerLite is a popular email marketing platform with a user-friendly interface and a drag-and-drop email editor that allows complete beginners to create attractive email campaigns. The platform also provides customizable templates that can be tailored to suit your brand's style and message. They can be life-saving when you’re pressed for time. With its automation features, MailerLite helps you craft email workflows based on subscriber actions, such as sending welcome emails, follow-ups, and more. Despite their simplicity, we must admit that Campaigner offers more intricate automation options. Nevertheless, both beginners and experienced users will be able to fully automate their audience’s journey. Furthermore, the platform equips you with rich analytics to track the performance of your campaigns. These metrics include open rates, click-through rates, and subscriber behavior insights. Finally, to ensure you always send tailored content to your subscribers, MailerLite offers great segmentation options. You can create segments, interest groups (via tags), and even keep your email list healthy, by automatically removing inactive subscribers. As a result, your email deliverability will remain intact. Mailerlite Features Intuitive drag-and-drop email editor Customizable newsletter templates Website builder Transactional emails Unsubscribe page builder Mailerlite Pricing MailerLite’s platform has a free plan for up to 1,000 subscribers and 12,000 monthly emails. To get more features and unlimited emails per month, premium pricing starts at $10/month for up to 500 contacts. Read our MailerLite Review 7. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Small businesses, eCommerce, Publishers Unique feature: Spam testing tool GetResponse is a free Campaigner alternative with both email and SMS marketing functionality. This software solution sports a user-friendly email editor and a variety of pre-made email templates to create beautiful newsletters. With GetResponse, you can also create complex automated journeys to boost your conversions. You can easily craft simple action-triggered email sequences with the autoresponder feature or even automate all of your contact management efforts. This tool can be an ideal solution for both beginners and professionals, since it provides spam testing tools so that you land your emails in your subscriber’s inbox and increase your deliverability. Last but not least, the landing page creator of the software is ideal for crafting SEO-optimized pages for your business. GetResponse Features Event-based automation Website builder A/B testing and analytics for your landing pages Web push notifications Integration with popular services (Salesforce, Shopify, etc. ) GetResponse Pricing This email marketing service has a free plan that you can use to try it out. It allows 2,500 newsletters/month for up to 500 contacts. For more, you need to purchase a paid plan starting at $19/month with unlimited newsletters, landing pages, and more. Check out GetResponse 8. Campaign Monitor Pricing: Paid plans start at $12/month, purely testing free plan Best for: NPOs, Publishers Unique feature: Link review tool for emails Campaign Monitor is the last Campaigner competitor in our list. However, this doesn't mean that the software is lacking in any way. On the contrary, it has a powerful drag-and-drop editor that helps you create visually appealing email campaigns. If you are a big creator, you will also benefit from the template management feature. With this, you can lock specific parts of your design to ensure they stay intact. What’s interesting about Campaign Monitor is the time-zone sending feature. It allows users to increase their open and conversion rates by delivering campaigns at the right time for each subscriber. The only downside is that some of the more advanced features of the platform are only available on the top-tier plan which is pricey. Campaign Monitor Features Drag-and-drop email builder Segmentation tools to deliver tailored content Real-time reporting and analytics Link review tool to spot broken links Integrations with WordPress, Salesforce, and eCommerce platforms Campaign Monitor Pricing This tool has a purely testing free plan that allows you to send an email marketing campaign to five subscribers. After that, you need a paid subscription starting at $12/month with a monthly email send volume of 2,500. Explore Campaign Monitor Discover The Campaigner Alternative That Suits You Selecting the right tools is essential if you want your business to grow in the long term. Campaigner offers a decent service with multiple useful features, but it doesn’t come cheap, while if you’re new to email marketing, you’ll have a hard time familiarizing yourself with the software. All the alternative tools mentioned above have been selected based on affordability, ease of use, and variety of features to boost your marketing efforts. In any case, take advantage of any free plans/trials to see the tools first-hand before committing to a paid plan. If you feel that Moosend is a great match for you, make sure to sign up for an account and send some test campaigns to your audience! --- ### How To Use Snapchat For Business [Beginner’s Guide] > Snapchat for Business is vital to your social media strategy if your audience is under 35. Learn all the essential tips and strategies today! - Published: 2023-09-13 - Modified: 2024-12-26 - URL: https://moosend.com/blog/snapchat-for-business/ - Categories: Social Media - Tags: Social Media - Levels: Beginner Snapchat for Business offers brands a unique opportunity to connect with their audience. However, many brands seem to neglect to include it in their social media marketing strategy, mainly because the platform is often perceived as a user-to-user social media platform. And despite its ups and downs, according to recent statistics, Snapchat is still relevant for younger audiences, boasting an impressive 397 million daily active users worldwide. This guide will provide you with all the tools and tips to use Snapchat for Business successfully and maximize your return on investment! What Is Snapchat? Founded in 2011, Snapchat is a social media app allowing users to send short videos, photos, and chats that disappear after a short amount of time (usually seconds). The platform has interactive features like Stories, which stay on your profile for 24 hours, Snap Maps which let you view the locations of your friends, Bitmoji avatars, and a Discovery tab for exploring new content. All of your content can be shot and edited within the app. You can also enhance your snaps with editing features such as selfie lenses, text, and stickers to add extra flair to your content. Here is an example of how Primark uses Snapchat for Business! Benefits Of Using Snapchat For Business Here are 3 reasons why you should add Snapchat for Business to your overall social media strategy: 1. Connect with a young audience If your target audience is under the age of 35, then Snapchat is the place to be. Data from Snapchat indicates that the social media platform reaches 75% of millennials and Gen Z, far more than TikTok and Twitter (now X). On average, young people spend 30 minutes per day using Snapchat, so it's a great idea to advertise your brand there. 2. Easily advertise your brand With Snapchat, you can show your audience content that no one else has access to. Tease a new product or service by “snapping” a behind-the-scenes look that will get people curious and excited. That way, you satisfy their need for unique content and make them keep coming back for more. What's more, a behind-the-scenes photo or video is the ultimate act of transparency for many industries. Simply remember to keep your ads short and playful. 3. Show your brand's human side What makes Snapchat so unique and popular is its ability to showcase the personal side of brands. The platform is great for exclusive behind-the-scenes content, adding value to businesses and showing your "playful" side. Here is a Snap from Cisco, one of the most successful cases of a brand using Snapchat for Business to bring out its human face. Source How To Set Up Snapchat for Business To start using Snapchat for your business, first, you need to create a Snapchat account. This can be done either from the web or on a mobile device. Enter all the information needed, including your phone number and birthday. Select a username that reflects your brand. Then you'll need to access the Ads Manager to start advertising your business. Here you're going to create a Business Account. Simply input your business name, business email, your name, country and currency. Your Snapchat Business Account is ready. Now you can create a Public Profile which is like a permanent landing page of your business on Snapchat. Once this is finished, you can click on the Create Ads option at the top left of the screen and this page will appear. If you are a newbie at Snapchat’s Ad Manager, then Instant Create is probably the best choice to get started. Once you’ve selected Instant Create you are ready to start creating your beautiful ad! Types of ads There are 4 different ways to advertise your brand on Snapchat. Let’s dig in a little, shall we? 1. Collection ads This advertising format is a carousel-like collection of ads, formatted like product catalogs, made for commerce. It allows you to display four images of products, on which users can tap to get more details while the links open directly within Snapchat. According to Snapchat, "online retailer Wish. com earned a 17 percent higher engagement rate with the Shoppable Snap Ads compared to standard Snap Ads featuring the same product. eBay saw five times the engagement rate, and Guess saw 4. 1 times the engagement rate with Shoppable Snap ads". Source 2. Story Ads This type of ad lets you feature a series of 3 to 20 snaps to tell your story. What differentiates it from the other ads is that it only appears in the Discover feed. Your stories are shown in the content section of Snapchat, alongside popular content tailored to your audience’s needs ad. With one click, users can see your story. And the best part? You can also add an attachment so they swipe up and dive even deeper into your new products, navigating outside of Snapchat. 3. Sponsored AR Lenses They are fun, popular, and easy to create. AR lenses are filters that can overlay everything from bunny ears to sunglasses onto a user’s photo and you can create your very own special lenses relevant to your business. All you have to do is develop a frame, filter or lens, pick a subject, and get started. AR Lenses are a great interactive way for users to create unique memories with special lenses relevant to your business and it’s also a great tool for reaching millennial users. I mean, who wouldn’t want to see their face turn into a delicious taco or a Starbucks cup? And who knows? You might even see your Lenses going viral and being shared on other social media platforms too! 4. Commercials Another advanced ad option is commercial ads. These ads cannot be skipped for the first 6 seconds, so they are an ideal choice to drive engagement and brand awareness. Adsa of this type can have a maximum duration of three minutes. Since Snapchat is a platform for young audiences, it’s best to embrace a playful feel so your ads are more engaging. Snapchat For Business: Tips And Strategies To Use In order to become the King of Snaps, you have to know how you will hit all the right notes. Are you taking notes? 1. Be original Snapchat is not like Facebook or Instagram. It’s not about the perfect, edited highlight of your day or business. It’s the complete opposite. People are on Snapchat because of its unfiltered character and the advantage of seeing the other side of the camera - you. For this reason, you should never post the same content you post on other social media platforms. This is not the way Snapchat works. And don’t struggle to get the perfect ‘snap. ’ Post real, raw photos and videos that give your fans a different view of your business so they have a reason to follow you and never miss a Snap. 2. Be friendly You’re not alone in this. Your business needs its audience and your audience needs your attention to keep following you. Not just ad after ad that only talks about your product. Like in any other relationship, Snapchat is all about give and take. So if a follower sends you a message, do respond. It shows you care about your customers and gives a human face to your brand. 3. Be found As great as Snapchat may be, with no search function available, it can be hard to build your following on it. Therefore, you must promote your presence on the platform via other channels. Facebook, Instagram, and e-mail, they can all work in your favor. Switch your avatars on social media for your Snapcode image, periodically post it on your newsfeed, and spread the word with a fun newsletter that calls subscribers to join you on Snapchat. So you get the picture. Get creative, catch your followers’ attention and make the most of all the social media platforms you are using for your business. Cross-promotion is key for Snapchat! 5 Key Snapchat for Business Metrics To Track It’s not that long ago that Snapchat only offered its users views and screenshots in lieu of analytics. However, now Snapchat opens up, letting you see insightful analytics that will help you craft the perfect social media marketing campaign. Let’s have a look at the top 5 Snapchat metrics you should be tracking. 1. Unique views Find how many people opened your Snapchat’s first frame for at least one second. You can find it by looking at the number of people who opened the first snap of a story every 24 hours. This doesn’t mean they finished your story or have gone past the first frame but you can still get important insights and it is very accurate. 2. View time With this metric, you can see how long users watched your story. You can view the year-to-date information and the time in weeks and months too. This is a great metric to keep an eye on since you can easily understand how engaging your content is and when it’s time for a change. 3. Completion rate Want to measure the percentage of users who watched your story from beginning to end? Great news for you since now you can see your completion rate on your “Story View Percentage” page without having to do the math yourself. 4. Screenshots There may not be a Like button, but thank God for the screenshot metric! This one tells you how many users took a screenshot of your snap. Just check the number next to the triangle that shows at the left bottom of your story. Oops! Zero screenshots for me. Oh well. 5. Fallout rate Determine when people dropped off when viewing your story by dividing the difference by the views from the first snap and multiplying by 100. This formula will help you gather useful data and create more engaging and useful content for your fans. Snapping it up Well, there you have it! If your target audience is teenagers and youths, then using Snapchat for Business is totally worth your time. Surely, fun and irreverent, this platform can prove key to reaching your marketing objectives and there are only so many ways to do that without spending a dime. In brief, for the best results, stay original and creative and share content you don’t share on your other social media accounts. And if you want to go the extra mile, take advantage of the Snapchat ads the platform offers. Happy Snapping y’all! --- ### How To Create A Marketing Plan In 2025 [+Free Template] > Learn how to create a comprehensive marketing plan in our step-by-step guide and then use our free template to save time and effort. - Published: 2023-09-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/marketing-plan/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Every business, regardless of industry, needs a solid marketing plan to highlight its marketing objectives, estimate the cost, and keep track of the strategic goals it sets. However, brands usually try various marketing tactics simultaneously and even go over budget to get the best results. And this is exactly why they fail! So how can you avoid that? Today, we’ll show how to create an effective marketing plan that will work for every business. Without further ado, let’s start. Disclaimer: You can get a copy of our marketing plan template to make yours as you read. What Is A Marketing Plan? A marketing plan is a roadmap outlining the way businesses set their marketing goals, how they plan and execute them, as well as the way they track their marketing strategy. In a nutshell, it provides a clear view of all your marketing activities, including seven important sections: A summary of your company The business initiatives set by your team Your target audience and potential customers The marketing strategies and tactics you aim to leverage Potential budget and financial considerations The marketing channels you’ll target The marketing technology you will require All these, along with the metrics or Key performance indicators (KPIs) you need to measure results, will help you structure a viable marketing plan clearly and efficiently. Before we get to it, let’s explore the difference between a marketing plan and a strategy. Marketing Plan Vs. Marketing Strategy Sometimes, these two terms are used interchangeably. However, they have their differences. A marketing strategy illustrates how a business will attempt to accomplish a certain goal or mission, including the channels, campaigns, content, or software/tools used to reach those goals and measure success. On the other hand, a marketing plan involves the specific steps and activities (daily, weekly, etc. ) that the marketing strategy requires. Essentially, it is the framework dictating which marketing strategies are to be used, and it helps connect each strategy to your overall digital marketing operations and business goals. Now that we cleared that, let’s see what marketing plan types you can use. Types Of Marketing Plans Depending on how detailed you want your marketing plan to be, you can opt to craft one for the whole year or separate plans for each individual channel you wish to target. Here are the most common types of marketing plans you can craft. Annual marketing plan (General): These plans let you see everything at a glance, from the company mission and unique selling points (USPs) to your SWOT analysis and marketing channels. Content marketing plan: This type sheds light on the different tactics, strategies, and campaigns you can use to help your business reach its goals content-wise. It can also feature an editorial calendar for your team to use. Social media marketing plan: This one contains specific social media tactics, campaigns you plan to run, and ways to establish your presence on other social media platforms. Paid marketing plan (demand generation): This type of marketing plan involves your paid marketing strategy, such as search ads, paid social media ads, email marketing strategy, and more. Product launch marketing plan: Launching a new product requires planning. This is a roadmap for your strategies to promote your new product. Now that we got the basics covered let’s create your marketing plan. How To Write Your Marketing Plan Step-By-Step Before we get started, you need to get our template. You can get it here, make a copy, fill in your company’s details like we did with our fictional company, and follow our lead. Now, here are the components we are going to focus on. You can visit each section separately by clicking on each link below: Business Summary Business Initiatives Target Market Market Strategy Budget Marketing Channels Marketing Technology 1. Business Summary Your business or executive summary is a brief company overview. It introduces readers to your company objectives, marketing achievements, and plans. The point is to get people excited to read your marketing plan. That’s why it should be concise and to the point. Your summary can include the following things: Simple marketing goals Company achievements/milestones Future plans Facts relevant to your brand You don’t need to delve into specifics since you want to pique people’s interest. Below, you can see an example of a publishing software company: Your summary helps set the tone for your marketing plan. So, think carefully about what tone fits your brand best. Moreover, your SWOT analysis is also found in this section, so create your SWOT grid and add your strengths, weaknesses, opportunities, and threats here. Before you start, determine the scope and context of your analysis. Are you evaluating a business, a specific project, a product, or a marketing strategy? Clarifying the purpose is the first step in crafting an effective grid for your plan. To create your SWOT analysis, you can also consult this informative guide. To be more efficient and be able to present your market research, you can use a SWOT analysis template. Using it, you can highlight your company’s strengths, weaknesses, opportunities, and threats. 2. Business Initiatives Moving to the next section of your marketing plan, we’ll find your business initiatives. Here, you need to consider the purpose of each goal and determine the metrics to measure the success of each one of them. Business initiatives can be explained in full or kept short depending on how you approach your marketing plan. To help you, here are a few steps you can take to create yours: Clearly define your business initiative: write a clear and concise description of the initiative, stating the goal. Link to your marketing goals: highlight how they align with your broader marketing objectives to establish the strategic context for the initiative. Specify target audience: add the specific target audience or market segment the initiative aims to reach. Set your Key Performance Indicators (KPIs): Define the metrics you will use to measure the initiative's success. Of course, don’t forget to estimate the potential impact on your marketing efforts and overall business goals. You can calculate the expected return on investment (ROI) to determine better which initiatives should be prioritized. Next, let’s see how to complete the target market section. 3. Target Market Tailoring your marketing strategies to address the unique needs of each segment of your customer base will help you set more measurable and smart business objectives for your marketing strategy. Here, add your audience and provide some key characteristics to help you identify their customer needs. Below, you’ll have to add another important element crucial for creating a comprehensive marketing plan. Buyer Personas Buyer personas are representations of your ideal customers. The majority of businesses have a few different types of target customers. So, you may have to identify and craft more than one buyer persona. By outlining the different buyer personas for your business, you can properly segment your marketing campaigns and adjust your marketing materials accordingly to resonate with them. Moreover, your personas may influence the messaging you apply in your marketing content. Creating buyer personas is necessary to help you understand your ideal customer and what they want. If you haven’t defined yours, you can follow a few steps before adding the information to your marketing plan template. These include: Conducting in-depth market research through surveys, questionnaires, or interviews. Reaching out to your customers across several touchpoints along the customer journey, including email, website chat, and social media. Asking the right questions to collect the necessary information. Understanding how your product/service benefits your audience. Compiling and analyzing what you collected. When you have your customer personas, you can add the details on your marketing plan, providing their background, demographics, goals, pain points, key features they want from your product/service, and preferred content. Competitive Analysis A solid marketing plan cannot but include thorough research of your business’ competitors. In this section, you can analyze your current market situation, identify and study your competitors, and delve deeper into your company’s strengths and weaknesses. Conducting competitor research is vital if you own or want to start a blog. Your competitor analysis can include: Who their leadership team consist of Who their marketing team is What their marketing strategy is Their social media marketing strategy plan What kind of ads they’re running Their SEO marketing strategy Their top-performing content Their yearly growth (using a marketing tool like Ahrefs) The number of customers they have Their market share Research thoroughly, and you’ll be able to identify some great opportunities, especially if you are a small business owner who wants to grow the right way. Below, you can add all the information you’ve compiled regarding your competitors, focusing on the products/services they offer and their strengths and weaknesses. Now, we are ready to start working on your market strategy section. 4. Market Strategy To create your strategy and have a comprehensive plan for your business, you need to consider the current industry trends, your audience, and the competitive landscape. Before you complete your market strategy, make sure you have: defined your goals and conducted a SWOT analysis to discover what you can leverage and improve understood your target market to tailor your strategy to new customer needs and chose the right segments to target analyzed the competitive landscape and identified their strengths and weaknesses developed your unique value proposition (UVP) to highlight the benefits of your product or service After performing the above, you can finally create your market strategy. Then, you can optimize it based on feedback from your team and customers. Below, let’s see how we completed our template using the 6 Ps of marketing, starting with product and pricing. Product & Pricing In this section, you can use our template copy to guide you through the process. For the product section, you need to add: Product/Service description: briefly describe your product or service Key features: highlight what sets your offering apart Value proposition: clearly state the value your product/service brings to the target market For the pricing, you need the following: Pricing model: Describe your pricing structure Competitive pricing: How your pricing compares to competitors Value-Based pricing: Explain how your pricing is justified by the value you offer Promotion & People In the next two sections, you need to add the tactics you will follow to promote your product/service and the team responsible for running everything smoothly. More specifically, for the Promotion table, make sure to include: Marketing channels: list the channels you'll use to reach your target audience Content strategy: how you plan to create and distribute valuable content Advertising and promotion: outline any paid advertising or promotional campaigns For your People and Team section, include: Roles and responsibilities: list key team members and their roles Skill sets: describe the skills and expertise of your team Training and development: how you'll ensure your team is equipped to execute the strategy Process & Place Lastly, you should add your process and distribution (place) methods. In the process section, you can add: Timeline: outline the timeline for executing the strategy by highlighting your short-term (0-6 months), mid-term (6-12 months), and long-term goals (1+ years). Project management: explain how you'll manage the execution process Feedback and adaptation: how you'll gather feedback and make adjustments For the distribution, you can add: Distribution channels: describe how your product/service will be distributed to customers Sales strategy: explain your sales approach (e. g. , direct sales, partnerships) Customer relationship management: how you'll maintain relationships with customers Now that your market strategy section is ready, let’s move on to an equally important part of any marketing or business plan. 5. Budget Another thing your marketing plan should include is a definition of your marketing budget. While your team may be leveraging many free channels and platforms, there will be “hidden” expenses a marketing team will have to account for. You can use business budgeting software to track spending, create budgets, and monitor progress. Moreover, putting your budget down will prevent you from losing sight of the financial aspect of things during execution and implementation. Let me give you a few examples of what this part can include: freelance fees sponsorships new marketing hires (full-time or part-time) cost for collaborations You can add everything in the Budget section and provide the estimated cost (if you don’t have the actual price yet. ) 6. Marketing Channels Choosing the right marketing channels for your business requires a strategic approach that considers your target audience, marketing goals, budget, and your products or services. To make an informed decision, you need to: Identify and understand your ideal customers. Consider their demographics, psychographics, online behavior, preferences, and where they spend their time. Determine your available budget for marketing activities. Some channels may be more expensive than others. Research various marketing channels to understand their strengths, weaknesses, and suitability for your business. Some popular channels include email marketing, SEO, social media, affiliate marketing, content marketing, and paid advertising. Consider the nature of your product or service. For example, visual products may perform well on Instagram, while B2B services might benefit from LinkedIn. These are some of the essential things you need to consider before choosing the right marketing channels for your business. Getting the wrong tools for the job will affect not only your operations but your budget, too. So, do the necessary research before you add them to your marketing plan and commit. Below, you can highlight the channels you will use, providing a small description of their purpose and goal and the metrics with which you will measure their success. 7. Marketing Technology As technology becomes increasingly sophisticated, choosing the right marketing tools for your company requires a strategic and thorough approach. Now, you can’t get the first tool that “looks good” to you, but try numerous alternatives to find the one that will be the perfect match for your business and teams. Switching tools often will be time-consuming as your team members need to learn everything anew. So, taking some time to find cost-effective and useful tools is the best thing you can do to avoid rookie mistakes. Before you commit, you should: Assess integration capabilities Consider scalability as your business grows Evaluate user-friendliness Plan for training and onboarding Ensure data security When you find the right tools, you can add them to your marketing plan and briefly describe what each asset of your marketing mix will do for your company. Now, you have successfully created your marketing plan from scratch! The next section will give tips to ensure you make a comprehensive and effective plan for your organization. Tips To Polish Your Marketing Plan Here are a few things to keep in mind before you make your plan. 1. State your business mission and values The first step when crafting an effective marketing plan is to state your mission and company values. You can do that at the beginning of your plan to give your reader more information about your company. This way, you immediately answer why you’re doing what you’re doing. While your mission is specific to your marketing department, it has to be aligned with your main mission statement as a brand. Try to be as specific and clear as you can without exaggerating. For example, if your business mission is to “provide affordable sports goods,” then your marketing mission could be to attract users of a certain income, educate them on how to achieve the same results with competitive products and convince them to invest in them. Note: This information is crucial for anyone reading this since you can educate them about the main objective of your business. In this way, they’ll be able to understand your marketing goals and future plans better. 2. Establish your KPIs Successful marketing plans clearly define how the marketing department tracks the progress of its mission. Consequently, you’ll need to identify the key performance indicators (KPIs) that measure and track the different elements of your marketing campaigns. These indicators will help you better communicate your progress to the business leaders and understand whether your marketing efforts yield the desired results. Usually, these KPIs have specific numbers and timelines attached to them. Potential KPIs you may set include: Getting X new leads Decreasing bounce rate by X% Writing X more articles per week/month Reach X organic page views Increase retention rate by X% each year Get 100 new followers each month on Facebook/Twitter, etc. As you will need to specify metrics in some sections, establishing your KPIs will be great before you create your plan. 3. Describe your strategy and initiatives In multiple sections of your marketing plan, you will put the key points of your strategy. You’ll have to explain how you'll use each element to achieve your marketing objectives and goals. For example, if content marketing is part of your plan, make sure to add all the necessary information to the dedicated section, such as: The type of content: blog posts, webinars, educational videos on Youtube, infographics, and ebooks. The amount of content: define your content volume with daily, weekly, and monthly intervals. This is based on your workflow and the potential goals you have. The distribution channels: Facebook, Twitter, Instagram, LinkedIn, YouTube, or Pinterest. Will you focus on one or more channels? Paid ads that you plan to put on these channels/platforms The KPIs you’ll use to measure your success. These indicators can be organic traffic, email traffic, social media traffic, and referral traffic. You may even want to include traffic on specific product pages, blog pages, or landing pages. Remember that your marketing plan doesn’t need to be long. Keep it informative and exciting enough to intrigue your readers and make them want to read more. 4. Clearly define your plan's omissions Every marketing plan aims to explain your marketing team’s focus. But it also needs to elaborate on what the marketing team will not focus on. For example, if there is any aspect of your business that this plan does not cater to, include them in this section. Putting these omissions into your plan will help you justify your mission, buyer personas, KPIs, and content strategy. Every marketing campaign is designed for a specific reason, and as a result, it cannot possibly please everyone. If you want, you can create an extra section and add your omissions there. Or, if you like, you can include notes at the bottom of each section to inform the reader and ensure everything is clear. A great plan is clear and concise. So, ensure you add everything in your marketing plan outline to avoid forgetting it. Creating A Comprehensive Marketing Plan For most businesses, operating without a marketing plan can result in reduced ROI, campaigns that fail to hit the mark, and a waste of your marketing budget and resources. Formulating a solid marketing plan can align your marketing objectives with your overarching business goals. To truly deliver what your target audience wants, you must test different ideas and strategies, measure their success, and optimize your strategy accordingly. Optimization should be essential to your strategy as it will help you improve every aspect of your business. To get started, you can check out our free marketing plan template and use this informative step-by-step guide to make your. Also, how about giving Moosend a try? You can see if it’s the right fit for you, and if yes, you will have one less tool to add to your marketing tech table later on. You can register for a free account today! FAQs Find answers to common questions. 1. What are the 7 elements of a marketing plan? A comprehensive marketing plan should include 7 elements: a business summary, initiative, target market, market strategy, budget, marketing channels, and marketing technology. You can add extra sections if you like, but it’s essential to have the ones mentioned above to present your plan fully. 2. How do you write a marketing plan? To create a marketing plan, you need to follow a few simple steps. These include: Stating your business’s mission and values Crafting an executive summary Establishing your KPIs Outlining your buyer personas Identifying your competition Describing your market strategy and initiatives Clearly defining your plan’s omissions Setting your marketing budget Outlining your plan’s contributors and their responsibilities To help you, you can use a pre-made marketing plan template like Moosend’s to simplify the process. 3. What are the P's of a marketing plan? A marketing plan includes the 6 P's of marketing, i. e. , product, pricing, promotion, people, process, and place (distribution). You can use the 6 Ps to create your market strategy. --- ### 12 Free Halloween Newsletter Templates For 2025 [+ Tips] > Are you looking for awesome and free Halloween email newsletter templates? Our latest email designs are here to help you save time! - Published: 2023-09-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/free-halloween-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Need Halloween newsletter templates to kick off your holiday campaigns? You’re in luck. Let’s be real—holiday seasons are busy, and crafting the perfect email marketing campaign can be a challenge. That’s where templates come in handy. They save you time, keep your design looking sharp, and let you focus on the fun stuff like creating exciting content and offers. Today, we’re diving into some great Halloween email newsletter designs that’ll help you craft the perfect email campaigns without the hassle. Ready to get started? Let’s make this Halloween a spooktacular success! Moosend’s Halloween Email Templates Moosend will equip you with various holiday newsletter templates as a treat to target the festive season. The Halloween-themed newsletter templates are spooky, customizable, and require zero knowledge of HTML, which is more than ideal if you have no coding skills. To access them, you need to: Easily register for a free Moosend account Access the drag-and-drop email editor Click on the Template Library Choose your favorite design and customize it Now that you know how to get them, let’s see what Halloween email designs you can use for your spooktacular marketing campaigns. 1. Skull-themed newsletter template Engaging subscribers with a spooky Halloween email can be as simple as using eerie visuals and themed copy, just like the above example. Why you need it: This design perfectly sets a spooky tone with its skull and spiderweb visuals to enhance the Halloween vibe. The bold headline and offer are placed in the heart of the design to encourage immediate action. Design tip: Using different Halloween-inspired fonts for your headers or key messages can add to the overall spooky vibe and make the design more engaging for your subscribers. 2. Haunted house email design Grab your subscribers' attention with the above Halloween newsletter template for scary good campaigns. Why you need it: This design is perfect for creating a haunted atmosphere while promoting products. The “Haunted Mansion” theme is visually striking, while the copy placement will let you engage your audience and lead them toward action. Each section will also allow you to add clear CTAs to convert potential shoppers. Design tip: Use a bold primary CTA to focus attention. Be careful not to overwhelm your audience; secondary CTAs should drive additional actions without distracting from the main goal. 3. Bewitching hours email template Catch your subscribers’ attention with an email that captures the Halloween theme and a spooky vibe, just like this one. Why you need it: This haunted design is perfect for setting the eerie tone of your Halloween promotion. The header visuals will ensure your message is captivating and perfectly set the tone for your content. Design tip: For dark-themed designs like this, use a combination of white and orange email fonts to make your copy stand out. The contrast between the dark background and bright text draws the reader’s eye directly to your key messages, ensuring your content is visually appealing and easy to read. 4. Jack-o-lantern newsletter design Catch your subscribers’ attention with an email design that promotes the Halloween theme and spooky vibe. Why you need it: The jack-o-lantern layout is perfect, popping, and so Halloween-y. The simplicity of the newsletter design and bright colors are perfect for exciting your Halloween shoppers and leading them back to your website or seasonal landing pages. Design tip: Since the layout is simple, you can add extra elements like GIFs, social media buttons, video tutorials, or product blocks to increase engagement and conversions. 5. Wicked Witch Halloween email design If you want to provide your audience with all the relevant information, pick the above Halloween email layout to keep them up-to-date about your scary good deals, such as coupons, and discount codes! Why you need it: Compared to the previous Halloween newsletter template, you can use the Wicked Witch to give your recipients more details about your store and products or even announce something new. Intrigued? You can customize this template yourself and check Moosend’s advanced builder capabilities. Design tip: Use your copy wisely to avoid overwhelming your recipients. Remember that promotional email marketing copy communicates the value of buying from you and solving customer pain points! 6. Ghost-themed newsletter layout A simple and eye-pleasing newsletter template to get your subscribers back to your haunted house, i. e. , your store or website. Why you need it: You can use this free Halloween newsletter template as it is simple, to the point, and will make your call-to-action button stand out without trying. Design tip: Use orange and light blue for a bright, festive campaign. Orange captures the classic Halloween vibe, while light blue adds a modern, refreshing contrast that keeps the design lively and engaging. Here's a Halloween email example we created by using Moosend’s responsive newsletter designs: To use the above templates for your holiday email marketing strategy, create your Moosend account and customize them on the spot to achieve the desirable result. Start for free Stripo’s Free Halloween Newsletter Templates Stripo is one of the popular email template editors you can use to grab a free design for your large or small business; free Halloween email newsletter templates are included. If you want to access Stripo’s library, just create a free account, pick your favorite design, and start customizing it! Important: When you’re done, just hit the “Export” button and pick what fits you best, between HTML and exporting your Halloween layout straight to Moosend–or your ESP of preference. From there, the procedure is pretty simple. Copy the API key, paste it, hit export, and you’re all set! Got more questions? Well, the video above is here to answer them! 7. Happy Halloween email newsletter layout A free Halloween email template to deliver a first-class haunted house experience to your subscribers’ inbox! Why you need it: Stripo’s layout is unique and eye-pleasing, favoring Halloween visuals to excite seasonal shoppers. The bottom half of the layout is ideal for making your email copy and CTA button stand out. All you need to do is pick a bright color, and you are ready to roll. Design tip: Use high-quality images to give your audience the best experience. Along with your Halloween images, you can also insert product blocks to showcase your seasonal goods and increase conversions. 8. Hocus Pocus promo Halloween template Do you want to mix the Halloween vibe with your existing brand color palette? Why you need it: If you love your brand colors but want to spice things up the Halloween way, you can use this template as a compass. It’s suitable for brands that prefer including cute elements rather than changing their whole email design approach to a spookier one. This is an excellent template to convert more customers with a final-day sale, adding a sense of urgency to your copy. Design tip: You don’t have to adopt an extreme Halloween style if it doesn’t serve your messaging. Instead, go for simpler yet creative additions your customers will love. 9. Happy Halloween night event template Want to invite your customers and shoppers to your next Halloween-themed event? Then, this template is what you’re looking for! Why you need it: Event invitation templates are usually more complex, including various information, such as location, pricing, and date. To make all these details equally visible, you need a template with a clear layout and different sections that pop out. Plus, this email design has all the essential Halloween elements that marketing campaigns need to stand out, placed in a fancy and clever way. Design tip: Build a mobile-friendly email layout to ensure that user experience remains top-notch on every device, especially for longer campaigns with multiple visuals and elements. 10. Spooky Halloween HTML email template Zombies and a witch’s house. There’s no better Halloween combo than that! Why you need it: This eerie Halloween newsletter design reminds us of a cool Halloween flyer! This is great because it will make your recipients think something grand is about to come. You can customize this design to power up your eCommerce email strategy and increase your Halloween sales effortlessly. Design tip: Ensure you add bright CTAs to grab your recipients' attention. 11. Trick or treat? Halloween newsletter layout Black and white are always an exceptional combo to create elegant Halloween email marketing campaigns for your strategy! Why you need it: As I mentioned, black and white are a great combo to avoid overwhelming your audience with colors that might be too much for them. Also, you can leverage this palette to make your CTAs stand out! This way, your subscribers’ eyes will instantly catch your button! Design tip: CTA colors matter more than you think, so when you have a layout like this, go for bold colors like red, yellow, or orange to ensure that your recipient will notice yours! 12. Happy Halloween sale newsletter template Here’s your classic Happy Halloween email template with scary pumpkins and autumn vibes. Why you need it: Orange is for Fall and Halloween, but if you want to do it with a twist, Stripo’s editor allows you to change some editable blocks from its editor or your ESP’s. Also, you can insert links to your website and product pages by taking advantage of the section on top. Nevertheless, try not to overdo it, as it might distract your subscribers! Design tip: Use autumn colors to reinforce the Halloween spirit and pick images that will spook your audience. Orange and yellow are some of the best options! Tips for Better Halloween Email Campaigns When it comes to your Halloween email campaigns, there are a few things that you need to know before you get to newsletter creation: Craft spooky email subject lines: Use your best puns and scary emojis to create Halloween subject lines that intrigue your recipient. For scary-good results, use a free subject line tester, like Refine, and implement subject line best practices. Add relevant images: Use visuals that reflect the Halloween theme, like jack-o-lanterns, ghosts, haunted houses, etc. Also, include GIFs for an interactive touch. Create valuable copy: Show your audience the value of interacting with your campaigns. Don’t hesitate to create clever wordplays to make them more entertaining. Pick the right colors: Halloween is a holiday related to orange, yellow, brown, and black. Use them to boost the spooky Halloween theme. Add urgency: Your competitors will also target your audience, so use countdown timers to make your potential customers act fast. Leverage automation: Schedule pre- and post-Halloween email campaigns to increase conversions. If you need more tips and tricks, check out our Halloween resources below. Additional Halloween Resources Here, you'll find some helpful guides to help you build your Halloween email marketing strategy: Complete Halloween Email Marketing Guide with Examples Halloween Email Subject Lines with Tips & Examples Halloween Email Newsletter Examples to Get Inspired Spooky Ideas for Your Website Create Spooktacular Halloween Email Campaigns Holiday email marketing is a powerful way to boost sales and showcase your business. By using the right newsletter templates, you can craft sales emails that not only excite but also convert your customers. Don't wait—sign up for your free Moosend account and use Stripo to get more templates. Then, access Moosend’s editor, select a free Halloween newsletter template, and watch the magic unfold as your campaigns drive results. It's time to invite your customers to your spooktacular Halloween party, complete with amazing special offers and deals they won’t want to miss. --- ### 20+ Cart Abandonment Stats To Reduce Your Lost Sales In 2025 > Find all cart abandonment stats in a single place! How is cart abandonment and re-marketing changing in 2023? - Published: 2023-09-11 - Modified: 2025-01-16 - URL: https://moosend.com/blog/cart-abandonment-stats/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Advanced Cart abandonment is one of every e-commerce site owner’s nightmares. They constantly search for ways to resolve this pain point and sustain their ROI. In this guide, we collected some up-to-date cart abandonment stats and numbers from our databases regarding abandoned cart emails to help you understand what may restrain online shoppers from buying and restore your sales revenue. To enable you to find what you're looking for faster, we’ve broken this guide down into a few handy sections based on the source of wisdom you seek. General Cart Abandonment Rate Statistics Let’s begin with more generic information regarding this topic: A staggering average of approximately 69% of online carts is abandoned by users (Moosend, 2021). According to a recent study by Baymard Institute, this rate ranges from 56% to 81% based on different factors, such as industry or region. The highest cart abandonment rate is in the Caribbean (92. 2%) and the lowest in Asia & Pacific (76. 3%). Plus, B2C businesses that use automated workflows to resolve cart abandonment witness a 50% increase in conversion rate (Moosend, 2021). Products in abandoned shopping carts can reach up to $4 trillion annually. Retargeting ads bring up to 26% of abandoners to your website. The cart abandonment rate for Black Friday is 76. 63%. For Cyber Monday, the rate reached 80. 25 (SaleCycle, 2021). Here’s how the shopping cart abandonment rate has evolved over the years based on Statista: Hence, many online shoppers leave products on their cart and never complete a purchase, but if you implement appropriate digital marketing tactics, you can remove this barrier. We’ll show you how later on. Abandoned Cart Email Stats Here at Moosend, we want to learn all things email marketing to help you thrive in this area. That’s why we recently conducted a Moosend survey based on numbers on our database to understand how effective abandoned cart emails are. Here’s what we found: More than 40% of cart abandonment emails are opened, and this rate can reach up to 45%. 50% of cart abandonment emails are clicked on, and 21% of the opened emails receive click-throughs. 50% of the users who clicked purchased: Half of the recipients who engaged with the content of the email completed their purchase. We think that the evidence is clear. Abandoned cart emails are a powerful tool to regain those people’s attention and help eCommerce brands bring them back to your eCommerce site and checkout page. If you’re ready to create effective abandoned cart emails to boost your ROI, sign up for a Moosend account ASAP, pick one of our ready-made templates, and make magic to increase your conversion rates. Start today Industry-Specific Cart Abandonment Stats Now let’s dive into some shopping cart abandonment benchmark data according to the industry you’re in, emphasizing online retailers: Source The highest average cart abandonment rate is in the Cruise and Ferry industry, reaching up to 98%, and the lowest in Consumer Electronics and Groceries (50%). The cart abandonment rate for Luxury and Fashion is approximately 88%, and in Retail, it reaches up to 71. 2%. Here’s what our Moosend study revealed for different industries: Finance has the highest cart abandonment rate (83. 7%), followed by Travel (82. 2%), Non-profits (82. 1%), Retail (77. 3%), Fashion (67. 6%), and Gaming (67. 4%). This information will help you realize where you stand among your competitors and how much you should invest in cart abandonment recovery tactics. Cause-related Shopping Cart Abandonment Stats Here are some main reasons why many online customers leave their shopping carts behind. This is excellent input for eCommerce brands wishing to reduce cart recovery: Source Shipping-related reasons contribute to over 60% of carts being abandoned. 37% of online shoppers left the site because they didn’t want to create an account. 28% of website visitors left due to a complicated checkout process. Finally, issues with payment, such as a lack of favorable payment methods or declined credit cards, can play a role but are lower in rank. Average Shopping Cart Abandonment Rate By Device Do things differ based on the devices online shoppers use? Here are some fresh device-related stats mentioned in the Baymard Insitute report to have in mind: Mobile users have a higher cart abandonment rate of 85. 7%. Desktop users have a lower cart abandonment rate at 73%, while tablet users at 80. 7%. Almost four out of ten mobile users leave their online shopping cart because completing their personal information at checkout is hard. 5 Best Practices To Recover Cart Abandonment Lost ROI Hopefully, these cart abandonment stats have started to resolve the feeling of powerlessness you may have. So when you start feeling that your eCommerce business is getting affected by your online shopping cart abandonment, here are some stellar practices to consider: 1. Send cart abandonment email campaigns As stated earlier, abandonment cart emails have high open and click-through rates, so it’s worth investing in them. To build them, you need marketing automation software like Moosend or Mailchimp and set the appropriate triggers and conditions. At Moosend, you can find a premade cart abandonment recipe to save time: But how can you build a cart abandonment email that will stand out in your subscribers’ mailboxes to drive the best possible results? Here’s what to consider: Create an appealing subject line that reflects the email content to maximize open rates. Craft a clear email design with a CTA button that pops out. Write actionable copy that poises a sense of urgency. Provide an incentive, such as a coupon or free shipping costs, to make it more indulging. Add attractive product images to increase conversions. Here’s an amazing cart abandonment email by Jack Wills. The content is personalized for each recipient to make them feel unique, and apart from abandoned products, they include similar recommendations, too. They’ve also added two attractive incentives, free delivery and sales up to 50%. Overall, removing extra costs motivates abandoners to reconsider completing their purchase. Subject line: Your basket is having abandonment issues... :( Ready to create your next email campaign? Sign up for a Moosend account, hop on our editor, and build stunning newsletters. Do you need to increase your open rates? Try Moosend’s free subject line tester “Refine” to boost your metrics. 2. Optimize the checkout design But what about the user experience of your eCommerce website as a whole? Easy website navigation is critical in increasing and sustaining your e-commerce sales, and you need many data points to set it up successfully. Notable eCommerce builders like Shopify and Wix usually have everything you need to build a customer-friendly site. And where should you pay extra attention to lower your cart abandonment rates? The checkout page design. Many customers tend to leave at this stage because of the prolonged account creation process online stores request. Therefore, you should shorten that valuable step. Look at the options H&M gives prospective buyers to find the best customer service for them: Hence, eCommerce brands should include a guest checkout option with minimal form elements to allow more hasty customers to complete their purchases. Keep only the essential form fields during the registration process to make it easier for them to convert. Finally, place important information, such as return policy or shipping details, at prominent places during the customer journey for those looking for them. 3. Create retargeting ads Apart from reaching out to cart abandoners via email, you can also “chase” them in different channels, such as social media, by creating retargeting ads if you have some extra budget to spend. Considering these people have already expressed a genuine interest in your brand, you will likely attract their attention again. But what makes a retargeting ad excellent? You can showcase the products they left behind or similar ones to attract their attention. Add actionable copy that implies urgency to make them click faster, and design a practical CTA button. Check out this amazing paid ad by Casper, with great copy and a 30-day free-trial incentive: Finally, you can consider adding an incentive to make your offer more attractive, especially if you want to uplevel your sales during popular seasons, such as Black Friday or Christmas. 4. Offer multiple payment options Another deal-breaker for cart abandoners is a lack of the payment methods some eCommerce stores provide. Many consumers hesitate to share their credit card information as they don’t always trust their purchasing sites. If you want to include those customers, add more flexible payment options, such as PayPal, and enable more people to convert. 5. Improve user experience across devices The statistics above show that mobile devices are linked to higher abandonment rates. Therefore, it’s important to ensure that your eCommerce website customer experience is stellar for all devices to reduce those rates. This practice has to be implemented for additional assets aiming to reduce cart abandonment, such as your email campaigns. Many email marketing services like Moosend offer mobile-responsive email templates to bridge that gap successfully. Conclusion We hope these cart abandonment statistics will help you put things into perspective and find the right solutions to retrieve your lost revenue. There are suitable tactics for every type of business, from optimizing your checkout flow to planning retargeting ads. We are more than happy to help you handle the most affordable, winning tactic - abandoned cart emails! Sign up for a free trial today, play around with your top-notch features, and bring your lost customers home. Cart Abandonment Stats FAQs Are you a cart abandonment novice? Here are some things you might want to know: 1. What is cart abandonment? Cart abandonment occurs when a potential customer who has added items to their shopping cart leaves your website without purchasing. 2. How can we resolve cart abandonment? You can take certain measures, such as optimizing user experience across devices, improving your average checkout time, and planning abandoned cart emails or retargeting emails. 3. What is a healthy cart abandonment rate? A standard cart abandonment rate is 68. 53%, according to a Baymard Institute study, but it varies across industries. 4. How can I use cart abandonment stats? You can use them to see where you stand in your niche market and understand why most customers abandon their carts to take relevant action. --- ### 100+ Halloween Email Subject Lines For 2025 [+Tips] > Discover some of the best Halloween email subject lines from popular brands to increase your open rates and boost your seasonal revenue. - Published: 2023-09-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-halloween-email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Looking for Halloween email subject lines for your seasonal marketing strategy? We’ve got you covered. As October begins, your audience will start searching for Halloween deals. It’s up to you, email marketers, to align your content marketing with the holidays to increase conversions. Taking advantage of the season with effective Halloween email campaigns will give your brand the boost it needs. But first, your audience needs to open your email. Today, we’ll share subject line examples from popular brands, tips to create your own and analyze what makes some of them work. Want to start creating your Halloween email campaigns early? Try Moosend’s email editor and pre-made Halloween templates to craft the spookiest messages for your business! Best Subject Lines for Halloween Before we begin, check some of the best Halloween email subject lines for the pre-Halloween, Halloween, and post-Halloween season. Also, since there's a trend going on with brands running spooky Halloween campaigns a lot earlier than expected (e. g. , in May or July), we included some examples to get you inspired. Frightful Delightful Cat Toys for Halloween! New Spook-tacular Halloween Designs! Halloween head start Flaunt Your Haunt Boo! Introducing Our New Halloween Design! Scary Good30% OFF COSTUMES! From Witchy to Wondrous: Halloween by Em 30% Off The Sexiest Costumes INTRODUCING: All-New Halloween Products! What are you doing for Halloween? It's Spooky Season! Halloween Class Party Ideas 40% OFF ALL HALLOWEEN Fall Flavors Halloween Halloween faves + FREE SHIPPING Spooktacular Halloween Party Halloween Now BOGO FREE! To boo or not to boo? Spooktacular Halloween Savings Await! Let's Get SPOOKY! Freaky Friday! 50% Off Halloween! Get your talons on our NEW Halloween Collection! Halloween Unmasking: The Routine For You The HOTTEST Halloween EVER Happy (almost) Halloween 50% Off HalloweenIt's HERE! Spooktacular Savings End Soon! Trick or Treat: 31% Off Spooky Stickers 15% off the Grill Box | Happy Halloween 2-Day Halloween Mega Sale Scream for Sales: Take 15% off everything! Who Loves a Halloween Sale? You Do! Trick or Tech: Halloween Sale! Been ghosted lately? Shock Horror! Huge Deal Ends Tonight! Celebrate Halloween with Spooky Early Savings! 40% Off Halloween Prints Is Getting Away Halloween Sale! BOGO Free Best Sellers Spookily Simple Recipes Ghoulest Golden Ticket Day sign up to haunt our Halloween shop first. today only! unearth your spooky scent $1. 95 fragrances: ghoul-fuel for your ride! Tutorial Tuesdays Halloween Extravaganza is about to start Ends today! Reveal your Halloween deal Last Day to SAVE BIG Celebrate Spooktober in STYLE... HAPPY HALLOWEEN, COVEN! LAST CHANCE 40% OFF - ENDS AT MIDNIGHT Email exclusive: EXTRA 31% OFF, just for BOO! Final Hrs 50% Off 1000s Of Styles! EXTENDED 1 MORE DAY ◆ Save 30% TODAY Last Day Of Our Colour Sale Ending Tonight: 50% off EVERYTHING* Surprise! It's back - 25% off your purchase* Oh. My. Clearance LAST CHANCE before the Halloween Collection disappears! Ends Today! 20% Off Kids For The Spooky Season Don’t ghost this sale 30% OFF Halloween Gear ENDS TOMORROW 30% OFF Halloween Gear Last chance to get your hands on our spooktacular deal! Final Hours! Final Hours! No Tricks, Just Treats! Don’t wanna scare you, but it’s your LAST CHANCE! 30% OFF for 6 Hours Only! YOU STILL HAVE TIME FOR EXTRA 21% OFF WAREHOUSE HOURS LEFT ◆ SAVE 30% Drop Your Razors, It’s No Shave November! This deal’s waiting on you Fright night discounts await — don't miss out! Ghoul, treat yourself with these recipes ‼Last Chance! Final Hrs $1 One Day Shipping‼ 30% Off This Week! Happy Halloween Little Goblins spooky scents for a body care boo-st. bewitching body care: buy 3, get 3 free! stock up for Halloween in August Halloween in July Boo-reaking news: Halloween’s here! Too soon? open for your fall essentials checklist. last chance! sign up for Rewards to summon Halloween first. boo! shop tonight's HALF-OFF Halloween flash sale! Stock up on Halloween goodies before anyone else! Limited time sale: Halloween in July How To Craft Your Own Halloween Email Subject Lines To create fang-tastic subject lines for your audience, you have to keep a few things in mind. Come up with creative and fun copy Use clever puns and playful wordplay to create your copy. A well-crafted subject line can stir curiosity and make your subscribers eager to open your email. For example, "Witch-ing You a Spooky Good Time! " or "Gourd-geous Deals Inside . " Keep them short Aim for subject lines between 20-40 characters. This ensures your message is fully visible on both desktop and mobile devices. Examples: Spooky Savings Await! Boo! Treats Inside! Fright Night Deals Use emojis Emojis can add a playful touch and help your subject line stand out in a crowded inbox. Use Halloween-themed emojis like ghosts, jack-o-lanterns, vampires, or bats to catch the eye and enhance the festive mood. For example, " Scare Up These Boo-tiful Deals! " or " Unmask Our Halloween Specials! " Avoid spam words To keep your emails from haunting the spam folder, avoid using overly promotional or spammy words. Instead, opt for more creative and subtle language that still conveys urgency and excitement, such as "Sneak Peek" or "Exclusive Halloween Offers. " Add a preview text The preview text should complement your subject line, providing additional context or a teaser that compels the reader to open the email. For example, if your subject line is "Get Your Ghoul On ," your preview text could be, "Discover spine-chilling deals and spooky surprises! " Align with your email design Your subject line should grab attention and align with your email's design and content to create a seamless experience. If it teases a spooky surprise, for instance, ensure the design matches with matching copy, Halloween-themed visuals, colors, calls to action (CTAs), and fonts. To save time and ensure your design is spot-on, consider using pre-made Halloween email templates. These will let you achieve a professional and festive look. Here's an exclusive Halloween template you can customize by signing up for a free Moosend account. You could pair the design with subject lines like these: For a home decor store: Transform Your Space into a Haunted Haven For a costume shop: Step Inside: Your Perfect Halloween Costume Awaits! For a Food & Beverage brand: Boo-tiful Brews & Spooky Snacks for Your Haunted House Create for free Optimize your subject lines Creating the best email subject line may be a little difficult. Thankfully, here’s where tools like Refine, a free subject line tester, enter the scene to help you make sure your subject line can stand out in a full inbox. For instance, let’s use the following example to see what Refine has to say about it. Subject line: Need a simple Halloween look? Refine Analysis: You can use the tool to see how your Halloween email subject lines will perform based on your industry and the number of your email subscribers. Also, it'll provide you with valuable suggestions on how to make them better. For instance, Refine might suggest using an emoji, personalization, or a sense of urgency to increase your open rates. Further reading: Find more tips and tricks in our email subject line best practices guide. Now that you know what it takes to come up with eye-catching subject lines, we’ll analyze some additional examples to see the above tips in action. Halloween subject lines examples 1. MAC Cosmetics Subject line: Down to Clown? Get this spook-tacular Halloween look! Why it works: If you favor creativity, you can create a unique Halloween subject line that will stun your audience. MAC takes advantage of its brand (make-up products) to intrigue its subscribers, offer solutions, and promote its products in the smoothest way possible. 2. AirBnB Subject line: Trick or treat! Try a spooky stay Why it works: By keeping its Halloween email subject line simple and to the point, Airbnb created a great Halloween email that holds no surprises. Those who will open it will truly be interested in making a booking through their website. 3. MasterClass Subject line: Get in the Halloween spirit on MasterClass! Why it works: Masterclass uses a simple Halloween subject line with the classic “get in the (holiday) spirit. ” This is perfect for exciting your subscribers, as the subject line hints at something that will help them get in the spooky mood! Overall, this example is pretty straightforward to give your audience an idea of your email content. 4. Rogue + Wolf Subject line: The treats still keep coming! Why it works: Rogue + Wolf’s subject line is Halloween-themed without being over the top, and the recipient knows what it’s about right off the bat. Pair that with a fang-tastic email campaign, and you’ll see your audience returning for more! 5. Bellami Hair Subject line: Don’t get ghostedLAST DAY to grab 15% Off Hair Extensions Why it works: Bellami Hair uses the word “ghosted” along with the corresponding emoji to incentivize seasonal shoppers to get their “Halloween treats. ” Of course, the immediate benefit (15% off) is right there before their eyes! 6. Topshop Subject line: BOO! Get 20% off everything! Why it works: Your Halloween email subject lines don’t need to be too long or full of emojis to get noticed. Here, Topshop’s example conveys its message in a short and beautiful way, using a spooky salutation (BOO! ) to get the recipients into the right mood and promote their Halloween flash sale. 7. EM Cosmetics Subject line: Get Halloween READY Why it works: When it comes to Halloween email marketing, you need to discover what customers want and when they want it. Some will be looking for Halloween costumes, gifts, hot deals, etc. , earlier than expected! So, like EM Cosmetics, create a subject line that will solve their pain points using actionable words and emojis! 8. A Beautiful Mess Subject line: My Halloween Tour (and ghosts of Halloweens past)! Why it works: Here, we have a Halloween subject line by the A Beautiful Mess blog. As you can see, this example leverages the first person to make the subscribers feel like this is a personal message from the blogger. Just make sure to pick the right blog email newsletter template to present your content and promote engagement! 9. MeUndies Subject line: Last Chance: 35% Off Halloween Prints Why it works: Urgency is a powerful weapon to incentivize your email list to interact with a piece of content. For your subject lines, you can use specific words like MeUndies’ “Last Chance” to motivate your indecisive customers to act faster. Of course, showing the immediate benefit (35% off) will also supercharge your Halloween email subject line! 10. Walmart Subject line: Ellen DeGeneres’s faves for Halloween! Why it works: Walmart uses a celebrity’s name to attract attention. The logic is simple: the brand wants to promote its collaboration with Ellen DeGeneres and, at the same time, use it as a powerful social proof weapon to get subscribers to interact with the campaign. Clever, right? 11. Julie Blanner Subject line: Tricks AND TREAT Why it works: Simplicity is the ultimate sophistication, and Julie Blanner’s example embodies that! Instead of coming up with complex subject lines, you can follow this example and show your subscribers exactly what your campaign is about. Do that by leveraging the famous “Trick and Treat” line, and you are ready! Want to find what truly resonates with your audience? Sign up for a Moosend account and use the A/B Testing feature to do just that. 12. LARQ Subject line: Happy Halloween! 15% off ENDS TODAY! Why it works: LARQ goes for a more traditional Halloween email subject line wishing its audience “Happy Halloween” first and then showing them what their email campaign is all about. The brand also uses a ghost and heart emoji to grab their attention and incentivize them to click on it. 13. Jack Daniel’s Subject line: Try Halloween Drinks So Good You’ll Scream! Why it works: Jack Daniel’s has created a beautiful subject line example that combines their product with the holiday spirit. The copy gives their subscribers the promise of something new that will be too good to be true. All they have to do is open the email and find out more! 14. Sanshee Subject line: The Afterlife of Our Sale is Approaching! Why it works: After a while, subject lines can feel repetitive, especially if your audience has signed up for multiple email newsletters. To stand out, Sanshee takes a different approach to the classic “Sales ending soon. ” As you can see, this example is unique and totally in line with the holiday theme! 15. Zillow Subject line: 5 ways your house might be haunting you Why it works: Now Halloween isn’t only for eCommerce stores but for bloggers, agencies, and even real estate agents! Thus, you can easily create some spook-tacular subject lines to increase your engagement like Zillow. All you need to do is use Halloween-related words and a beautiful real estate newsletter template, and you’re ready for the holidays! 16. Lush Subject line: Need to calm a sugar high? Why it works: This subject line by Lush aims to do more than just celebrate Halloween and create offers around it. The clever wordplay indicates something meant to calm a parent’s little monsters’ trick-or-treating sugar high with a nice, relaxing bath. 17. ModCloth Subject line: Don’t let Halloween sneak up on you! Why it works: This example by Modcloth offers us one of the best email subject lines out there because the content is obvious: Shop your Halloween attire early! That’s all you need to get your email subscribers interested. To make it more effective, you can also add an emoji to make it stand out in your subscriber’s inbox! 18. WeTransfer Subject line: Le freak? C’est chic! ” Why it works: Using one of the most popular songs of the late ’70s is a power move. This is one of the best Halloween email subject lines due to the title’s popularity. Oh, and the fact that freaks roam the streets on Halloween! Smart move, WeTransfer! 19. Etsy Subject line: You can still be a unicorn! Why it works: This email subject line by Etsy sneakily utilizes a good old email marketing tip: time sensitivity. Using the word “still” isn’t a matter of chance, as it pushes for that last-minute Halloween purchase. Halloween Email Marketing Campaign Tips Email marketing is supposed to engage, using various techniques. As you already know, you will need to understand how to create an email list before your holiday email newsletter campaign. But how will you entice your subscribers and lead them one step further down your marketing funnel? Let’s see: Dos The short answer would be an email design that will scream “Happy Halloween,” but this is too generic. To win, you’ll need some extra help: GIFs to capture the attention of your readers Halloween-themed videos Landing pages that will host your Halloween deals (or free gifts) Advanced segmentation to make sure that you send the right message to the right person A drag-and-drop email editor, like Moosend’s and automation tools If you want to start creating your Halloween campaign, you can sign up for a free Moosend account, hop into the editor, and work your magic. Customize it Of course, none of the above will matter if your Halloween email subject line isn’t the best one your audience has seen. Remember, they receive tons of emails every day, and emails full of Halloween ideas are not any different. As we’ll see below, the trick is to avoid common rookie mistakes and use your email testing tools to create subject lines that will convert without landing your email in the spam folder! Don’ts While the “Do’s” are relatively straightforward, the “Don’ts” of the perfect email subject line are a little more complicated. So, here’s what to consider: Don't forget your goals: This should be a no-brainer; however, you should not forget your KPIs. Don't leave out personalization: Personalized emails draw more attention and generate more opens as they look and feel friendlier. Don't forget your branding: Your email subject line needs to be in line with your brand tone and email content. Additional Halloween Resources Below, you'll find our Halloween resources to help you with your email design, website, email marketing strategy, and more. Halloween Email Marketing Guide with Tips & Examples Free Halloween Email Templates Halloween Email Newsletter Examples & Best Practices Halloween Website Ideas to Increase Conversions Create the Best Halloween Email Subject Lines A good Halloween email starts with a unique Halloween email subject line! So, get ready to create cringe-worthy puns, craft intriguing Halloween content, and add a dash of Halloween fun to captivate your audience. Whether you’re promoting pumpkin spice products, ghoulish delights, or Halloween decorations, a well-crafted subject line can deliver scary savings and boost your open rates. But before you do all that, create your free Moosend account to help you out throughout your spooky email marketing journey. Then, you can start working on a Halloween-themed email template, add some spooky visuals, and give them some frightfully good offers and spooktacular deals that’ll ensure your Halloween sales or promotion’s overall success. --- ### 12 Best SMS Marketing Software For 2025 [Features & Pricing] > Discover the best SMS marketing software to engage your audience and turn them into customers of your brand with converting text messages. - Published: 2023-09-08 - Modified: 2025-04-28 - URL: https://moosend.com/blog/sms-marketing-software/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate If you're here, you are probably searching for SMS marketing software to streamline your text message marketing efforts for your business. SMS marketing has gained solid ground over the years since all mobile devices support Short Message Service. Today, we'll discover some great tools you can use to create SMS marketing campaigns that’ll boost customer engagement. Top SMS Marketing Software: Features & Pricing Fortunately, there is a great deal of text message marketing software that could fulfill diverse business needs and industries. Below, we have listed some of the top all-in-one SMS marketing software for openers. Price/Month Best Feature Ratings Attentive Custom quote Attentive AI, Two-way conversations 4. 8/5 Birdeye Custom quote Unified inbox, Integrations 4. 8/5 Pro Texting $49 (1,000 SMS) Track-able short URLs 4. 8/5 SlickText $29 (500 SMS) Free incoming texts, Integrations 4. 9/5 EZ Texting $25 (500 SMS) Two-way messaging, Lead generation 4. 3/5 Omnisend $20 (60 SMS) Use SMS in workflows 4. 6/5 SimpleTexting $29 (500 SMS) Team collaboration, List segmentation 4. 8/5 TextMagic $0. 049 per credit (no subscription) Multi-language support, Automation tools 4. 7/5 Salesmsg $25 (500 SMS) Contact segmentation, Call forwarding 4. 6/5 Textedly $26 (500 SMS) Free inbound texts, Customized auto-replies 4. 7/5 Trumpia $94 (3,000 SMS) Smart targeting, Lead scoring 4. 3/5 Podium $289 (1,000 contacts) Payment collection, Integrated inbox 4. 4/5 Are you looking for email marketing software, too? Moosend is an all-in-one email marketing automation platform that helps businesses grow faster! Try it today! Best SMS Marketing Platforms By Use Case Attentive - Best for personalized and real-time engagement. Birdeye - Best for enhancing customer experience and reputation management. ProTexting - Best for connecting with your audience through event updates, promotions, surveys, or direct communications. SlickText - Best for brands wanting to create a segment of engaged customers. EZ Texting - Best for reaching clients, sharing news, and building loyalty using the power of SMS. Omnisend - Best for eCommerce stores that need personalized product recommendations. SimpleTexting - Best for keeping your audience connected with offers and news delivered via SMS. TextMagic - Best for enterprises requiring reliable SMS communication solutions. Salesmsg - Best for sales-focused teams that need a conversational SMS marketing tool and CRM integrations. Textedly - Best for SMBs seeking user-friendly SMS marketing solutions. Trumpia - Best for text messaging, automation, keywords, and multimedia messaging. Podium - For local businesses and service providers wanting to enhance customer interactions and reputation management. Now, let’s take a detailed look at them. 1. Attentive Best for: Enterprises, retail, eCommerce Pricing: Custom quote Top features: Attentive AI and two-way conversations Attentive is an innovative SMS marketing software solution with advanced features to help businesses engage with customers through personalized and impactful text messaging campaigns. The software will help you deliver relevant content to subscribers, using real-time interactions to enhance engagement. Moreover, you can use customer data to segment and target your audience with dynamic content. Businesses can also use MMS with images, GIFs, audio, or video to deliver more unique customer experiences. Also, you can collect customer preferences using specific keywords and set up automated sequences. Also, you can use Attentive Concierge to deliver on-brand responses to common queries using responsive AI. Key Features Two-way conversations Real-time messaging AI-powered tool Automated campaigns Integrations with third-party apps Compliance and consent management A/B Testing Pricing Attentive offers customized pricing based on the size of your audience, the frequency of your messaging, the features you need, and your specific requirements. You need to contact the sales team directly to get a custom quote. Also, there’s a demo available to check out the product. 2. Birdeye Best for: SMBs, realtors, enterprises, marketing Pricing: Custom quote Top features: Unified inbox and integrations Birdeye offers businesses a comprehensive platform to enhance customer engagement and reputation management through text messaging. The platform provides a range of features designed to empower businesses to connect with their audience meaningfully. You can manage your customers by channel, add notes, and even flag important conversations through the unified messaging inbox. Moreover, you can use the pre-made templates to send mass mobile messaging campaigns to your audience. This way, you will save valuable time. Lastly, you can use the two-way text messaging features to boost engagement and facilitate customer loyalty. Key Features Customer feedback Sentiment analysis Custom reports and dashboards Contact management 3,000+ integrations Available mobile app Pricing Birdeye doesn’t have fixed pricing. Instead, the software will prompt you to add your details in a Pricing Configurator to give you your customized pricing. You can also look at the product’s capabilities by watching the free demo. 3. Pro Texting Best for: Startups, SMBs Pricing: Starts at $49/month for 1K credits Top features: Track-able short URLs Pro Texting's SMS Marketing platform can enable businesses to communicate directly with their customers. The software allows users to craft interactive and engaging campaigns that can trigger automated responses based on customer actions. Whether it's event promotions, customer surveys, product launches, or sales announcements, Pro Texting can help you establish direct communication with your audience, increasing engagement and conversions. Key Features Toll-free number (TFN) Bulk and single SMS and MMS Great SMS deliverability Support team reachable via phone Mobile Apps for iOS and Google Play International coverage for 200+ countries Pricing Pro Texting has various paid plans, starting at $49/month for one keyword, free incoming messages, 1,000 credits, and MMS enabled. You can sign up for the 14-day free trial to try the SMS marketing software. 4. SlickText Best for: SMBs, marketing agencies, and non-profit organizations Pricing: Starts at $29 for 500 SMS per month Top features: Free incoming texts and multiple integrations Slick Text is an SMS automation platform that could cater to your text marketing needs regardless of your industry. One of the outstanding elements of this SMS marketing software is the one-on-one account approach. The company’s agents are willing to connect with each organization to understand all their unique needs and help them thrive. They also offer a library with educational SMS marketing resources for customers to set them up for success. Moreover, they take pride in customer support, offering various chat options if customers are in trouble. Finally, it is a mobile-friendly solution with a free mobile app for platform users. Key Features Mass text messaging, both SMS and MMS, up to 1600 characters Text message scheduling and auto-replies Drip campaigns to automate delayed text messages to subscribers Two-way text messaging to interact with customers Opt-in links and double opt-ins Integrations with Zapier, Facebook, Shopify, etc. Free incoming texts Pricing SlickText offers a structured pricing model with eight different tiers. The Basic Plan starts at $29 a month for 500 texts, and the biggest deal is the Monstro at $1250 for 50,000 text messages. But there are more offers to consider for different company sizes and needs. You can also request a custom plan based on your unique business needs. Get a 14-day free trial and see how it works for you. 5. EZ Texting Best for: SMBs and local franchises Pricing: Starts at $25 for 500 SMS per month Top features: Two-way messaging and lead-generation actions EZ Texting is one of the most commonly used SMS marketing software that has helped thousands of businesses scale up by sending SMS messages to customers. This SMS marketing solution is best for small and mid-market businesses from diverse industries. Moreover, in its Resource Center, customers can find lots of helpful material, from video product tours to guides with best practices. Overall, it’s an easy-to-use platform with many features based on your business needs. You can also download its mobile app. Key Features Keywords for opt-ins and lead generation Dedicated shortcodes and link shorteners One-on-one communication with customers Integrations with CRM systems like Salesforce or tools like Zapier Automated replies, alerts, and notifications, such as emergencies or appointments Web sign-up forms and SMS templates Surveys, polls, and contest functions Pricing EZ Texting offers four different pricing options for monthly subscriptions: Launch starting at $25, Boost at $75, Scale at $125, and Enterprise at $3,000. This SMS marketing software can be costly for small businesses as many features are available only for higher plans. You can also request a free trial to understand its functionality. No credit card is required! 6. Omnisend Best for: Ecommerce stores Pricing: Starts at $20 for 60 SMS per month (US and Canada) Top features: Use SMS in workflows Omnisend is an email & SMS marketing automation platform made specifically for eCommerce stores. Brands can build customer loyalty via SMS through workflows and bulk campaigns, helping eCommerce stores sell more while building their brands. It charges for SMS by credits, based on a per-message price for a given country. Users can build a list using signup forms and pop-ups to collect phone numbers. Then, you can send targeted bulk campaigns. Additionally, you can use SMS to support your onboarding sequence, confirmations, and transactional emails by sending additional info directly to customers’ phones. You can also set up high-converting workflows like the abandoned cart flow via SMS so that a customer gets a cart reminder as a text message. You get free SMS credits on any plan. On the Pro plan, you get free SMS credits equal to the value of your paid plan. For example, if you're paying $100/month for Omnisend, you get a free $100 in SMS credits. Key Features Send both SMS and MMS to subscribers and customers Text-to-join feature makes it easy to collect subscribers Text message scheduling for campaign Drip campaigns to automate delayed text messages to subscribers 2-way SMS is available via its integration with Gorgias Integrations with 100+ eCommerce tools Pricing Omnisend charges for SMS based on a per-SMS pricing schedule dependent on the country the recipient is in. You get free SMS for the free and Standard plan. SMS credits can be bought as needed. The Pro plan, which starts at $59/month, offers free SMS credits based on the monthly value of your plan, while it allows you to send up to 3,933 SMS/mo (US and Canada). 7. SimpleTexting Best for: All business types Pricing: Starts at $29 for 500 SMS Top features: Team collaboration and list segmentation SimpleTexting is an intelligent SMS marketing solution with an intuitive interface. It lets you build marketing campaigns quickly and efficiently. Apart from an all-in-one solution, it’s also cost-effective and user-friendly. So if you’re new to SMS marketing services, it should be among your first options. Besides, this SMS marketing software integrates with many platforms, from CRM solutions to email marketing software. Key Features Team collaboration functionality for clever task assignment Multiple phone numbers for a single account Easy to remember shortcodes Inactive number removal from contact lists Personalization and customer segmentation Rollover of unused credits to next month Pricing SimpleTexting pricing starts at $29 monthly for 500 credits (text messages) and offers various tiered plans for all needs. There is also a customizable enterprise plan, a demo, and a 14-day free trial option. 8. TextMagic Best for: SMBs Pricing: Starts at $0. 049 per credit Top features: Multi-language support and automation tools TextMagic is a user-friendly bulk SMS solution with a straightforward interface for your business. Here are some of their top results today, as mentioned on their website: 9. 5 million monthly texts, 98. 4% average delivery rate, and 100,000+ users since 2001. With TextMagic, you can deliver bulk text messages to 200+ countries and complete large-scale marketing campaigns. Here is a full Textmagic review, for all the details. Plus, with a Pay-as-you-go system, it’s one of the less pricey SMS marketing platforms you could find. Key Features Global coverage for approximately 1K networks in 200+ countries Two-factor authentication for extra security Sub-accounts for team members Invalid phone number and carrier identification Text message templates Integrations through Zapier Pricing As mentioned earlier, TextMagic is not subscription-based. Instead, you buy credits that never expire. More specifically, each credit costs only $0. 049. Moreover, you get a generous 30-day trial to test it out. 9. Salesmsg Best for: SMBs in the US and Canada Pricing: Starts at $25 for 500 SMS Best features: Contact segmentation and call forwarding If your company operates in the US or Canada, then Salesmsg can also be valuable to you, especially if you are a small business owner. Salesmsg is user-friendly, with only a few tabs on the user interface, enabling easy navigation. In short, it’s a scalable text message marketing software with lots of integrations to create automated workflows and save time. Key Features Multiple integrations and 1000+ through Zapier Merging data solution for top-notch personalization Canned responses in 1-click, also outside working hours Calendar integrations to book appointments faster Call forwarding for customers who prefer to talk to you instantly List segmentation with the use of tags Pricing You can begin with a Pro paid plan that offers 500 SMS texts for $25, 1,000 for $49, 2,500 for $99, 5,000 for $179, and 7,500 for $249. Moreover, this SMS marketing software lets you build a custom plan if you have more complex needs. There is a 14-day free trial option if you wish to try it. 10. Textedly Best for: All business types, including non-profits Pricing: Starts at $26 for 500 SMS Top features: Free inbound texts and customized auto-replies Textedly is a web-based SMS marketing platform with lots of powerful features and tools for all types of businesses. Its automation and scheduling features are flawless. It also has a built-in data collection feature that lets you personalize your SMS campaigns and reach maximum outcomes. However, it doesn’t allow message forwarding compared with similar tools. Lastly, it has CTIA (Cellular Telecommunications Industry Association) and carrier compliance to ensure credibility and protection. And most importantly, you can manage all these tools effortlessly through its intuitive user interface. Key Features Data collection feature, e. g. , Name, ZIP, Address, etc. Text-to-join and SMS surveys Inbound Multimedia Messaging for optimal interaction with customers Comprehensive real-time analytics and reporting Exclusive SMS marketing guides and tips Integrations with Slack, Hubspot, Shopify, Google Sheets, etc. Pricing Textedly offers the most comprehensive pricing options that could fit all businesses. You can start with a free plan for 50 messages and continue at $26 for 500 SMS. Find the plan that suits you best in simple steps, including a customized arrangement. And yes, a 14-day free trial is also an option here. 11. Trumpia Best for: All business types Pricing: Starts at $94 for 3,000 SMS Top features: Smart targeting and lead scoring Trumpia is another SMS marketing software that lots of businesses have chosen to drive revenue and traffic. In their client list, you can find Fortune 500 enterprises, too. This solution is a multi-layered marketing tool that supports SMS and email, MMS, and voice messaging campaigns. It allows you to systemize all those processes in a single platform. Back to SMS marketing now, Trumpia provides all types of features a business needs to scale, from automated workflows to optimal personalization options, to name a few. They have also put together an excellent customer service system with quick responses. However, it doesn’t offer a functioning mobile solution. Key Features Automated data capture to build highly segmented lists Smart targeting and lead scoring for excellent personalization Multi-faceted platform - SMS, MMS, email, etc. - for greater outreach QR codes and keywords for easy customer opt-in Zapier and Salesforce integrations Drip campaigns and automated pre-written texts for opt-ins or sign-ups Pricing Trumpia offers many pricing options divided into Core and Advanced Plans with premium features. You can start with 3,000 messages for $94 (or $118 if billed monthly). Overall, there are many flexible plans based on your needs and the features you want to obtain. Request a 14-day free trial and experiment with this tool. 12. Podium Best for: Locally focused businesses Pricing: Contact sales for more Top features: Payment collection and integrated inbox Next, we have Podium, which is not solely an SMS marketing platform but an all-in-one messaging platform for your business. In brief, Podium collects all messages from customers from various channels. Be it text messages, social media (e. g. , Facebook Messenger), or emails, Podium enables you to capture customers’ interactions in one place. It also allows you to collect payments, request reviews, or customer feedback. Therefore, it is a sophisticated choice for those not searching for an SMS tool but an intuitive platform to manage customer conversations conveniently. Key features Contact management and automated workflows Billing and invoicing capabilities Ready-made SMS templates Live and video chat options Effective internal communications through Teamchat Website lead tracking Pricing Podium’s pricing plans start at $289/month for 1,00 and up to 3 team members. You can get unlimited contacts by getting one of the other two options, starting at $449 and $649 monthly. A free trial is also available, and you can get a demo to see the product in action. Essential SMS Marketing Software Features Before we see how to choose the best tool for your business, let's take a moment to see the most crucial features that your ideal SMS marketing platform needs to offer: Mass texting: contact multiple people and send them promotional text messages, polls, surveys, etc. , effortlessly. Transactional SMS: send follow-up text messages to customers after several specific actions automatically, e. g. , appointment reminders. Two-way messaging: start conversations with customers in real-time. Automation: with automated workflows and auto-responders, you can maintain customer interaction and improve engagement. Reporting/Analytics: track your campaigns’ success and observe what is successful and what needs improvement. Contact list management: segment your contact lists and deliver personalized experiences to your audience. Scheduling: schedule your text marketing campaigns quickly. Compliance: adhere to each country’s telecommunication regulations (e. g. , TCIA) and protect personal data. They should also offer multiple opt-in options. Now, let's check some tips. How To Choose The Best SMS Marketing Software For Your Business How can you decide which SMS marketing software is the best for your business? Unfortunately, it’s rare to conclude overnight unless you have a good reference. So here are some more steps to follow that could contribute to your decision-making. Define your Business Goals Before you purchase your new software, it’s important to mark down your marketing strategy first. Thus, you will choose which platform has the most suitable tools that satisfy your business needs. Here are some questions to ask yourselves: What kind of campaigns do I want to create for customers? Which features do I need to meet my goals? How much money do I want to spend on this tool? You will be one step closer to choosing an appropriate platform when you have found the answers to these questions. Once you have defined your SMS strategy, read each feature page carefully to spot each platform’s pros and cons. Additionally, make sure to select a scalable program that meets your future expectations. Choose a platform with tiered pricing plans and offers based on current and upcoming needs, especially if you are new to the business. Test for User Experience To reap the benefits of your new platform, you should also ensure that it’s user-friendly and has easy navigation. You could either book a demo with the company’s sales team or request a free trial session to experiment with it. If multiple team members are going to use the platform, make sure they are all on the same page and happy with the product. Besides, try out a tool that makes team collaboration easy, such as SimpleTexting or Podium. Ensure Flawless Marketing Integrations Most SMS software and marketing automation tools include an API connector, enabling you to interconnect different platforms to exchange information. For example, this process lets you sync your texting with your email marketing tool to access your contact lists and drive better segmentation. However, this might require additional resources as coding and technical knowledge are necessary. As you have probably seen above, most of these SMS platforms offer multiple native integrations and help you sync different platforms faster. So if you already use other marketing solutions, check which SMS tools provide integrations to save time and money. Check Compliance and Credibility As mentioned in the introduction, compliance is essential in SMS Marketing. Apart from adhering to each country’s telecommunications rules, to keep sending promotional text messages to customers, they should give you permission in the form of opt-in. Avoid contacting customers who have opted out of your messaging lists, which could hurt your credibility. As for opt-in submissions, search which software offers the more suitable options to collect opt-ins from your customers quickly and efficiently. Power Up Your Business With The Best SMS Marketing Software We understand that it may be difficult to choose the right tool with so much SMS marketing software available. However, if you write down your goals and strategy, spotting the best tool for your team will be easier. Read the feature pages carefully, crosscheck their reviews, and get a free trial if there is an option. Thus, you will find the most scalable solution to increase your conversion rates and business success! For better customer outreach, combine your SMS marketing platform with an email marketing tool like Moosend, and you will not regret it. Sign up for a free account and try out its features today! FAQs Find answers to common questions. 1. Why do you need SMS marketing software? With the appropriate SMS marketing software, you can send bulk SMS or mass texts to customers and subscribers to promote your campaigns. Using marketing automation, you can inform them about your latest offers, products, or coupons. 2. Is SMS marketing worth it? Recent stats have shown that SMS marketing can become a must-have business initiative. Here is why: The open rate for text message campaigns is 98%. The click-through rate for SMS ads is 19%. 50% of US consumers complete a purchase after receiving a promotional text. 3. Who can benefit from SMS marketing software? Everyone can use SMS marketing, but if you lead an eCommerce store or similar customer-centric services specifically, you should capitalize on this immense opportunity. SMS promotional campaigns will enable you to enhance your open and conversion rates and increase your revenue in the future. 4. How to build an effective SMS marketing strategy? Since this procedure can sometimes become complex, you need an SMS marketing platform to structure a successful process and produce excellent business results. Consider using one of the tools listed above to help you out. 5. Can you integrate SMS marketing tools with other platforms? You can connect your applications natively or through a third-party app. For instance, you can integrate your SMS marketing software with Moosend through a Zapier integration. Then, you can retrieve your contact lists easily and create highly personalized customer experiences. --- ### 20 Best eCommerce Shopify Stores To Get Inspired > Check out some of the best Shopify stores out there and get inspired today to start your own business venture! - Published: 2023-09-08 - Modified: 2025-02-13 - URL: https://moosend.com/blog/best-shopify-stores/ - Categories: Website - Tags: Ecommerce - Levels: Beginner If you want your online store to be among the best Shopify stores out there, you don't necessarily need to have a one-of-a-kind product. But you must have a one-of-a-kind website! As eCommerce marketing continues to grow, building a captivating Shopify website that can attract attention and convert visitors to loyal fans is imperative. Today, we'll take a look at the top Shopify stores in various industries to draw useful inspiration! Best Shopify Stores (2023) Pipcorn Heirloom Snacks The Great Cookie Death Wish Coffee Jane Motorcycles 8 and 9 Skinny Dip Tsuki Market Allbirds Taylor Stitch Bombas Ninja Kylie Cosmetics KKW Beauty Carbon Beauty Happiness Abscissa Gymshark Dryrobe Ventana Supplies Miracle by Aloft Beardbrand Best Food & Beverage Shopify Stores 1. Pipcorn Heirloom Snacks Pipcorn has one of the most eye-catching website designs out there. This store was also featured on ABC's Shark Tank, where the owners got a deal that marked the beginning of their success. As a small family business, Pipcorn has turned into a fast-growing Shopify store that knows how to satisfy its customers' need for tasty snacks. Consistency plays a major role in having a top-performing Shopify store. For Pipcorn, having a solid Shopify theme and product pages that complement their homepage is key. When it comes to tabs, the store opts for simplicity by including four, two for the product and brand story and another two for the blog and store locator. Why We Like It Beautiful eCommerce website design for a unique customer experience Discreet animations Consistent branding and colors High-converting newsletter signup form at the bottom of the page (incentive included) Bonus Points This Shopify store also earns extra points for its brilliant email marketing! When you sign up for their newsletter, you get well-crafted email campaigns promoting their natural products and vegan snacks. Here's a drip campaign I got when I became part of their email list: Pro Tip: If you want to make your store successful and boost your conversion rate, invest in an eCommerce-friendly email marketing service. For instance, you can sign up for a free Moosend account to access responsive email newsletter templates, advanced eCommerce AI and marketing automation tools! 2. The Great Cookie The Great Cookie is another success story and is dedicated to selling cookies and cakes. Goodies in different designs and flavors are displayed all over the page; frankly, this design made me drool. The design is attractive and playful, making it the perfect fit for the products. Shopping is effortless through two tabs that let you sort the products by category or occasion. This is why it has earned a place on our list. Why We Like It Ability to shop by occasion Interactive homepage Big CTA at the start of the page letting you instantly order a cake as a gift Clicking on the "cross" symbols, you can start customizing your cookie cake as simple as that 3. Death Wish Coffee Death Wish Coffee is a coffee brand that claims to have the strongest coffee on earth. Most of the website's content is displayed in big, clear text. In general, the design agrees with the brand's bold character, a fact that convinces you about the product. There used to be a line of red text that warned potential buyers about how addictive the product is. This has now transformed into some "punchy" humor ("Mugs up, mother functioners. ") Why We Like It Clear text with a bigger font that creates a memorable first experience Alignment of the brand's tone with the colors and designs used on the website No unnecessary steps to reach the checkout page Best Clothing & Fashion Shopify Stores 1. Jane Motorcycles Jane Motorcycles is a fashion Shopify store example with bold photography on its primary page—a close-up of a man riding his motorcycle immediately immerses you in a unique experience. The website is easy to navigate, and the high-quality product images really make a difference. It turned my whole experience into a joyful ride, so it has rightfully earned first place in our top Shopify Stores list! Why We Like It "Shop" tab that lets you explore the store's product pages Hovering over that tab, you find the listings segmented in two different columns (sorted by category and brand) Responsive website 2. 8 and 9 8 and 9 is a streetwear brand and arguably one of the best Shopify stores I've seen. Your first contact with the website will be a big visual that speaks in street style terms and changes dynamically. Scrolling down, I was impressed by the way these guys chose to direct their visitors. Nine big tabs, clearly stating visually and verbally where they are leading to. That's it! Fortunately, they also managed to squeeze in an email form to the bottom of the page, which is not ideal but better than nothing. Why We Like It Great sense of style that convinces the visitor from the first glance The product pages system is straightforward, with big product images and good segmentation Items on sale are also easy to spot, making the buying experience easy 3. Skinny Dip I didn't really know what Skinny Dip was until I visited the website. And I didn't need more than a couple of milliseconds to figure out what this Shopify store is about. This is really what a great online store should do! The soothing tones, visuals, and overall feminine design energetically imply this is a women's fashion Shopify store. Why We Like It Carefully organized website with an excellent navigation bar The "Sale" tab is in bright red color to attract attention The site doesn't lack CTA buttons or subscription forms on its landing pages, which are essential converting mechanisms 4. Tsuki Market Tsuki Market is the eCommerce business child of famous influencers and gamers Felix (a. k. a Pewdiepie) and Marzia Kjellberg. According to the owners, the name Tsuki is the Japanese word for Moon. Now let's take a moment to appreciate the eye-catching design of this collaborative effort. Tsuki is a very user-friendly website, as it favors minimalistic website design. As you can see, the main menu has only four buttons. It's worth mentioning that the couple promotes the store through Instagram and Youtube, and they also model for the clothes exclusively. Every post they make perfectly complements their store, increasing their audience's desire to check it out and make a purchase. Why We Like It The color palette, visuals, and feel perfectly embody Felix and Marzia's love for playful, elegant, and practical designs To make the store more unique, the couple has included kanji translations of their buttons (this reflects the brand's personality) 5. Allbirds Allbirds is a shoe brand famous for its sustainable and natural products. This Shopify store is elegant, while their products are present throughout the whole homepage. Simple, elegant, and with the product in mind, Allbirds has an amazing store to increase sales and promote its brand identity. 6. Taylor Stitch Taylor Stitch is a classic men's clothing brand famous for its workshops. As with other examples in this list, Taylor Stitch uses photography to reinforce the "classic" element of its products and boost its sales. Why We Like It Elegant website design Short copy Clear CTAs 7. Bombas Last but not least, we got Bombas, a comfort-focused sock and apparel brand that also helps those in need. The Shopify store differentiates itself through its vibrant color palette and product display. Playful and youthful, Bombas has the right design elements and CTAs to attract its audience, boost conversions, and promote its good cause. 8. Ninja Ninja is a famous gamer and influencer with one of the biggest channels on Twitch, with thousands of viewers. The online store has gone through major changes since its opening, and, as you can see, the homepage now features a short video with Ninja's new merchandise. The webpage is simple and doesn't include many pages. Also, the absence of buttons is evident. This simplicity helps you browse almost all his products straight from the homepage. Why We Like It This Shopify store serves a clear purpose, namely to sell Ninja's merch to his fans Seamless purchase process for those who want to support his streaming efforts Best Shopify Stores For Beauty & Health 1. Kylie Cosmetics No introductions are needed here. Kylie Cosmetics is one of the top 100 Shopify stores in the world, owned by world-famous influencer and fashion icon Kylie Jenner. You will figure out what you should expect regarding the content and the products of the website right off the bat, even if you are not familiar with Kylie's brand. The background color is a soft pink that follows the rules of a website in the cosmetics industry, and at the same time, it doesn't distract. Why We Like It Nice combination of Kylie's personal story with her online business, making the website a powerful conversion machine Close-up, high-quality images of lips covered in Kylie's products Design-wise, Kylie's store reflects her younger target audience. Soft pink and red tones make the perfect combo to promote her beauty products in the most effective way. 2. KKW Beauty Kylie Jenner's equally popular sister, Kim Kardashian, is also in our top Shopify stores list with her own KKW Beauty store. While she is an expert in Instagram influencer marketing, she also maintains one of the top Shopify stores globally. Her Shopify store has a neutral design with a natural look that doesn't confuse the visitor. It also has a simple structure that makes it easier to navigate. The user experience is pretty straightforward, as well. Nevertheless, the store has dropped the drop-down menu and separate buttons for each product page, which can be a bit overwhelming. Why We Like It Effectively driving visitors to purchase the products while reminding them that this is Kim Kardashian's beauty brand Extensive use of social proof (a great tactic for eCommerce sites) The store instantly becomes more credible by displaying star ratings underneath the product images, leading to a better conversion rate. 3. Carbon Beauty At Carbon Beauty, you will find cosmetic and beauty products like shampoos, fragrances, and makeup. It has an intuitive and playful design with lots of colors that highlight its youthful spirit. The minimalist design allows you to explore the products through the homepage. Otherwise, you can click on the menu located on the top left corner and choose a category. Why We Like It This Shopify store's interactive nature and countless animations make it a very fun ride. BONUS: Check our Fashion Marketing Tips guide! 4. Happiness Abscissa Happiness Abscissa has a peculiar website design that I couldn't leave out of this list. Its creativity and structure make this Shopify store unique. Nevertheless, this peculiarity might frustrate visitors a little bit. The store is probably one of the best examples of breaking free from the conventional website design that most stores adopt. Best Sports Shopify Stores 1. Gymshark Gymshark was created in 2012 by a group of teenagers. Since then, it has managed to evolve into one of the most successful Shopify stores of fitness apparel. Why? Because it utilizes a minimalist design with a lot of photography featuring the products and CTAs. Why We Like It I just can't resist some simple user experience that won't make me try too hard. Gymshark contains only three main drop-down buttons on the top of the page where you should only be bothered by one of them, depending on your gender. The bold "Explore" CTA button makes sure to stand out and, in case you are not really sure what you are looking for, help you find the best product for you. My favorite part is the Instagram feed at the bottom of the page where you can shop the look on the photo. This is actually one of the best Shopify stores I've ever seen since it conveniently drives the potential customer to the shopping cart. 2. Dryrobe Dryrobe is a case of a brand that created a very specific and unique product and stayed focused on it, instead of expanding its collection. Their main page consists of an action-packed, fast-paced clip showing people wearing the Dryrobe. The brand cleverly incorporates user reviews and testimonials to increase its on-page SEO and push its skeptical buyers towards conversion. Why We Like It When it comes to design, the first tab will take you to a page where you can see every variation of their robe accompanied by big visuals and clear copy. The last two tabs include a "How to choose" section, which is essentially a guide, and a "Featured Activities" section, which presents you with visual content of people using the Dryrobe in different activities. The fact that this brand has to sell only one product with variations, gave them plenty of space to promote it the right way. This way, their website will always bring up the value of the product by marketing it in many different ways and highlighting its benefits. Originally, Dryrobe was third on our list. Nevertheless, the changes it has made have allowed it to become something more special for its customers. 3. Ventana Supplies Ventana is a success story amongst Shopify store owners, featuring products that target the surfers' community. Brown is the leading shade here, matching the colors in most of the brand's products. A carousel of high-quality photographs covers the majority of the screen, displaying every important part of a surfboard's life, from the moment it is crafted to the moment it is ridden. The three windows that pop up with each hover to describe the brand's philosophy are a nice touch as well. Why We Like It While this is not one of the best-structured (user-experience wise) Shopify stores that I came across during my research, it triggered some feelings that I don't usually get behind a screen. The product photos are so good, and the light is so natural that I could almost feel the breeze and smell the sea. In my opinion, that's exactly what a store selling surfer equipment wants to achieve! Best Lead Generating & Converting Shopify Stores 1. Miracle by Aloft Miracle by Aloft is a brand that offers sheets, towels, and pillowcases using antimicrobial silver. This is one more minimalistic eCommerce store that eliminates unnecessary content and pages. And that's mainly the reason why it's among our best Shopify stores list. The store leverages soft shades of blue to create a sense of relaxation and bring up the feeling of snoozing among your fresh sheets. Why We Like It When I scrolled and clicked through the Shopify shop, I found out that it was ridiculously conversion-optimized. From the beginning, you will notice the "Shop Now" button that is accompanied by the brand's tagline. (Which is really well-written by the way) Scrolling further down, you will come across more Shop Now buttons, a showcase of the product's benefits along with their USP's and a 100% refund promise. In order to make sure that you won't leave the store without taking action, a popup appears asking for your email address in exchange for a 10% discount. And, of course, an exit-intent popup comes up to remind you of your free return prerogative and provide you with a $15 discount. It's also worth mentioning that every CTA will take you to a new page specifically designed for the product you have selected. There, you can find product reviews and testimonials. And you know well that adding those will give your on-page SEO a huge boost! If I had to guess, I'd say that these guys also have a great eCommerce email marketing strategy in place to drive their acquired leads deeper into their sales funnel. 2. Beardbrand Beardbrand is a brand that grew rapidly when the beard trend came about. These guys did an excellent job leveraging content marketing to build their audience, which they later integrated with their Shopify store. Unlike all previous stores, Beardbrand doesn't use its homepage to sell products, but rather strengthen their brand image even more. Why We Like It Facial hair grooming can be a pain if you are inexperienced. Beardbrand knows that, and they want to help. Their homepage has only one CTA, which asks the visitor to take a quiz to personalize your visitors' experience. What makes its strategy unique is the online form Beardbrand asks you to fill in at the end of the quiz. This way, they are able to create a strong first impression by recommending you some facial hairstyles based on your answers while you subscribe to their email list for some future "nurturing. " This is a great example of a conversion rate optimized website that is not about making sales in the first place. Takeaway As you may have noticed, the recipe for creating a successful Shopify store is not a fixed process. There are numerous different ways to design your store, depending on your niche. During our digital best Shopify Stores Olympics, we saw numerous examples and ideas. However, if you want to succeed, you shouldn't copy them randomly. What works for someone else is not guaranteed to work for you. Use your innovative spirit, creativity, and instinct to understand the psychology and intent of your users and deliver the experience they're looking for. You can boost your store’s reach even more with a referral marketing tool like ReferralCandy, which rewards your happiest customers for bringing in new ones—driving organic growth without extra ad spend. With this in mind, it's time to let your imagination run wild and create the best Shopify store out there! --- ### 13 Halloween Email Newsletter Examples In 2025 [+Tips] > Get inspired by some of the best Halloween email newsletter examples. Then, follow our tips to create your own to boost seasonal sales. - Published: 2023-09-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/halloween-email-newsletter-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Wondering how to craft the perfect email marketing campaigns to increase your sales during the scariest time of the year? With Halloween just around the corner, it’s the perfect opportunity to tap into the festive spirit and connect with your audience in a fun and engaging way. Whether you're aiming to boost your seasonal sales, promote limited-time offers, or simply entertain your subscribers, a well-executed Halloween email campaign can make all the difference. Today, we’ll dive into some of the best Halloween email newsletter examples from leading brands and provide valuable tips to help you craft campaigns that are both memorable and effective. Need to save time? Feel free to choose one of Moosend’s ready-made Halloween email templates to send spooktacular campaigns to your email list! Is Halloween Email Marketing Worth It? Halloween is one of the most popular holidays in the US and beyond, with 69% of Americans celebrating Halloween and the average spending reaching $100. 45 per person. Given this significant consumer engagement, Halloween presents a valuable opportunity for businesses to boost their sales and connect with their audience. Here are the main benefits you should consider: Increased engagement: Seasonal themes like Halloween naturally capture attention, leading to higher open and click-through rates as subscribers are drawn to festive content. Better sales: With consumers actively searching for deals and Halloween-related products, well-crafted emails can drive more sales. Brand awareness: Halloween-themed campaigns can make your brand stand out, especially when you add creative and memorable elements like spooky designs or clever puns. Customer loyalty: Providing exclusive Halloween offers or engaging content can help strengthen customer relationships, encouraging repeat purchases. Cross-selling opportunities: It provides a great chance to showcase related or complementary products, increasing the average order value by suggesting items that fit the Halloween season. Whether you're promoting Halloween costumes, decorations, or services, email marketing can be equally effective. Now, let’s see some converting email examples to join the Halloween fun. Promotional Halloween Email Newsletter Examples In this section, we’ll explore several Halloween email campaigns that focus on driving sales and showcasing special offers. These examples highlight how brands effectively use seasonal themes to promote engagement and conversions, providing you with inspiration for your promotional efforts. 1. Body Shop Halloween treat email Subject line: 25% off scarily effective cleansers for Halloween The Body Shop needs no introduction in the cosmetics world, and they saw a great opportunity to promote one of their best seller products during Halloween. Why it works: The Body Shop has an excellent camomile cleansing butter, the perfect product for those who wear makeup on Halloween and need an effective and pure cleanser to remove it. The magic starts straight from the subject line, with a generous 25% discount for seasonal shoppers. The copy highlights the benefits of using this product, especially for sensitive skins, reminding subscribers that it’s one of their best sellers. Plus, it has two customer reviews to entice buyers through the power of social proof. Finally, they added the Halloween color orange, enhanced with white spider nets to make the design more spooky. 2. DesignModo’s special offer Subject line: Halloween Discount! Slides Framework 30% OFF Are you looking for a simpler yet effective way to share your discount with subscribers with an email highly likely to convert? Then, look at DesignModo’s Halloween email campaign! Why it works: If you want to offer an irresistible incentive to buyers and prospects this season, such as a discount code, you don’t necessarily need an extravagant Halloween email design. All you need is to send the right message and add a straightforward subject line to communicate the benefit of taking action. The marketers focused on writing clear, descriptive email copy that prompts a sense of urgency, mentioning that the coupon lasts “only for five days. ” They used a creepy font and a Halloweeny color scheme, adding an orange, short CTA button that stands out from the rest of the text. Looking for ready-made Halloween templates to create similar campaigns? Browse our template library and find yours! 3. ModCloth's pre-Halloween deals Subject line: A btiful style guide ModCloth is a clothing brand that took advantage of the pre-holiday season to boost sales with a Halloween guide newsletter. Why it works: ModCloth used the pre-Halloween period to educate its audience about the trending styles. This allows the brand to showcase its products, give its audience styling tips to achieve the perfect look, and, simultaneously, prompt them to “Shop Halfway to Halloween. ” This Halloween email newsletter example lets the brand get some early sales and gives its audience useful tips that promote engagement and increase brand loyalty. 4. Bath & Body Works early holiday sale Subject line: Open for your fall essentials checklist Bath and Body Works uses this campaign as part of its early Halloween sale strategy to get its subscribers to stock up on holiday goods as early as possible. Why it works: This Halloween email example may be simple, but has the right amount of color to attract attention to the product. The copy reflects the holiday theme, allowing the subscriber to move to the call-to-action quickly to convert. While the button could have been a different color, the message is clear, and potential shoppers can instantly recognize the benefit of getting this early Halloween deal. Crafting and sending promotional emails as early as possible is a great way to be one step ahead of your competition and get more sales. 5. Concrete Minerals' post-Halloween promotion Subject line: Halloween is over... Concrete Minerals decided to tackle their customers’ post-Halloween blues with a clever campaign aiming to increase email traffic. Why it works: This brand made the most of the Halloween sales momentum, reminding subscribers that their unique cosmetics aren't just for the spooky season. With beautiful and great copy, they enticed their target audience to keep browsing their website. Moreover, the product categories make navigation easier for users who can go straight to the cosmetics they’re interested in. Would you include such a campaign in your marketing calendar? Think about it! Halloween Product Recommendations Next, we'll look at how brands use Halloween-themed emails to highlight specific products and offer personalized recommendations. 6. Club Kiddo’s Halloween email newsletter example Subject Line: Boo Ya! Club Kiddo is an apparel brand that crafted a newsletter to showcase Halloween products to potential and existing buyers. Why it works: This brand has a Halloween-themed email design that screams spooky. They showcased their relevant products with smart design elements in a simple but clever way. Look at the color scheme: dark orange and black, the top Halloween colors. The great thing about the layout is that the subscribers’ attention goes straight to the product recommendations. Besides, the copy is short, fun, and to the point, same as the subject line - Boo Ya! 7. Rover’s dog toys email example Subject Line: Halloween toys your dog will love Who said that Halloween is just for humans? This Halloween newsletter motivates you to buy some boo-tiful toys from Rover for your fluffy friends. It’s a new kind of treat they’re going to love! Why it works: It all starts with the subject line; the ghost and pumpkin emojis get you in the right mood, and the copy aligns with the subject line, which helps you increase your open rates. So once the subscriber opens the email, they will run into a cute newsletter design with Halloween visuals–see the bats and spiders hovering around–and fantastic product photos. The color palette with light orange and black elements embraces the holiday spirit. Lastly, the lines “Squeak if you dare” and “No tricks all treats” are meant to make it more fun. 8. Lush's spooky Halloween email newsletter example Subject Line: Need to calm a sugar high? Lush Cosmetics always goes big on Halloween, preparing unique hashtags and visuals. Here, they took advantage of the Halloween theme to promote their products. Why it works: This is an excellent example of how a B2C eCommerce business can go Halloweeny even if they don’t offer relevant products/services, in this case, shower goods made for better sleep. A few nice copywriting and design ideas can help you do the trick. Here, they used grey and purple tones to create a darker vibe, serving, apart from Halloween, the night-sleep vibes, as well. Do you have a similar idea to boost your Halloween email marketing strategy? Then, go for it! Lead Nurturing Halloween Email Examples Now let's see how brands use Halloween-themed content to nurture leads and strengthen relationships with their audience. These examples demonstrate how to engage subscribers with entertaining content, keeping your brand in focus without pushing for an immediate sale. 9. Harry’s hair-raising tutorial Subject line: Ding dong! Here with tips, tricks, and treats Harry’s, a brand selling grooming and shaving products, shared a fabulous newsletter with subscribers at the top of the funnel! Why it works: This is an excellent Halloween email newsletter example for B2B and B2C businesses that want to nurture their audience during Halloween without pushing sales directly. How? By putting together unique Halloween content. Have you ever wondered how zombies or wizards shave or groom themselves? Then, this is your chance! If you succeed in attracting your subscribers’ attention through similar content, they’ll be more than happy to click on the CTA. 10. LendingTree’s funny twist Subject Line: Let us help you get rid of all your credit card debt... LendingTree created an exciting plot twist to their Halloween email campaign. Let’s see! Why it works: When you come across the subject line, you don’t necessarily expect another Halloween email marketing campaign. However, when you open this message, you receive a spooky but wonderful surprise. Readers who click on this email will probably have lots of fun and consider reviewing this service more in-depth. This is a great inbound marketing technique to boost your brand awareness and give a brief description of your service to generate new leads. Just make sure to make your subject lines scary good to intrigue your email list and promote your open rates and conversions. 11. LINE FRIENDS' Halloween giveaway Subject line: Enter for a Chance to Win a BT21 HALLOWEEN Inflatable! LINE FRIENDS has crafted a delightful Halloween email that not only promotes their products but also nurtures their audience with a fun and engaging contest. Let’s take a closer look. Why it works: This Halloween email newsletter example beautifully blends playful and spooky visuals. It captures the Halloween spirit while staying true to LINE FRIENDS’ cute and recognizable style. The bright oranges and dark tones draw attention to key promotional elements, such as the “Buy More, Save More” offer and the Halloween-themed giveaway. The email giveaway encourages followers to engage on Instagram by tagging friends and sharing their favorite Halloween treats, nurturing community involvement, and boosting social media presence. This approach effectively drives immediate sales while building long-term loyalty by making the audience feel valued and engaged. Seasonal Service Promotion Examples Halloween isn't limited to just eCommerce; service-based businesses can also leverage the holiday to engage and delight their customers in creative ways. Let's see how brands like Uber and iFit put a Halloween spin on their services, creating seasonal experiences that resonate with their audiences. 12. Uber’s Halloween email example Subject line: Start the night big with UberXL Want to send an informative newsletter to customers before Halloween arrives? Uber did it by adding the holiday theme to its brand narrative. Why it works: With this email, Uber informs the client about a service, UberXL, which can be super handy for them during Halloween. The subject line is enough to help them understand the point of this message. Throughout the copy, they can find more clarifications related to the service with a few Halloweeny references. As you can see, they did not opt for massive design changes for this holiday email but added a cute visual that steals the show. You can follow this direction, too. 13. iFit’s branding exception Halloween newsletter Subject Line: NEW SERIES: Haunted Bayou in New Orleans! If you’re serious about branding and don’t want to alter your design, you can step into iFit’s shoes for a while. Why it works: iFit demonstrates a traveling experience, avoiding any Halloween design twists. Instead, they went for more natural language with a few spooky twists. The aftermath: If you don't feel like it, you don’t have to go the extra mile and add a jack-o-lantern figure inside your email. Even slight changes can make a difference if they serve the campaign goal. Tips for Eye-Catching Halloween Email Marketing Newsletters If you read the Halloween email newsletter examples carefully, you’ve probably spotted some good practices for your email marketing strategy during this holiday season. We’ve gathered them all here: Create compelling email subject lines In the examples we shared above, we also included the Halloween subject lines to give a few ideas of how yours should look. Remember, the subject line is significant in making readers open the email. Overall, it should be short and reflective of the email content. To embrace the Halloween spirit, consider adding spooky emojis and clever wordplay. However, always tailor these elements to fit your brand and audience. Use them sparingly to enhance the subject line without overwhelming it. Remember, balance is crucial—make it engaging but still clear and relevant to what’s inside the email. Examples: sign up to haunt our Halloween shop first (Bath & Body Works) Trick or Tech: Halloween Sale! (elago) 2-Day Halloween Mega Sale: Up to 75% OFF (Cokodive) Choose the right newsletter design Ready to adopt the Halloween style to craft creepy emails? Again, choose a color palette including orange, grey, and black. Insert images such as pumpkins, haunted houses, witch hats, and spider webs that can add an evil look to your email. You can also include a funny animated GIF to delight your email readers. To save time, consider using pre-made templates that offer these elements, allowing you to focus on content. Here's a beautiful newsletter template you can customize: Try it You can also go for a more toned-down design if you think your audience will appreciate it more, with slight tweaks that will woo them. Finally, if you want to create a sense of urgency for your readers, add a countdown timer to maximize results. Come up with Spooky Halloween copy Want to experiment with more fun and witty copy and see how your buyer personas respond? This is a great opportunity for you! Use puns and funny lines to see how these initiatives perform. When writing the copy, remind yourselves of the goal of this email to ensure that your message is clear. Scary words are not enough. Here's a great example from Warby Parker's Halloween email: Insert scary CTAs If you want to make your readers take extra action after reading this email, design a CTA that converts. Make it pop out from the rest of the text so that readers don’t miss it. Plus, if your landing page is a lead magnet, for example, a sign-up form, make sure to build a consistent experience and design with the email. This way, readers won’t get confused and will provide you with the information you’re craving. Examples: Claim Your Curse Unlock Fright Enter If You Dare Seize the Night Get Spooked Dare to Click Additional Halloween Resources If you need more tips and best practices, check out our collection of Halloween resources below: Complete Halloween Email Marketing Strategy Guide Free Halloween Email Newsletter Templates Halloween Email Subject Lines + Tips Halloween Website Ideas to Boost Conversions Create Successful Halloween Email Campaigns Now that you’ve seen all these email ideas and probably got inspired by most of them based on your industry and target market, it’s time to get to work. Allow yourselves to get creative and dare to scare them all! It will probably benefit you and your digital marketing strategy in the end! If you wish to build great Halloween emails quickly, create a Moosend account today and use one of our pre-made templates to reach out to customers asap! Now it’s time for some Trick or Treat! Happy Halloween! --- ### What Is A Transactional Email? Guide & Examples [2025] > Want to learn everything about transactional emails? Explore the definition, types and examples to deliver the best transactional messages. - Published: 2023-09-06 - Modified: 2025-01-07 - URL: https://moosend.com/blog/transactional-emails/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Advanced, Intermediate Transactional emails are a critical part of customer satisfaction and business success. But what exactly are they, how do you set them up, and what is their difference with regular emails? Find the answer to these questions, including the top transactional email types a business should consider adding to their strategy. Get inspired by examples from notable brands and learn how to set them up and send them. What Is a Transactional Email? A transactional email is an automated message sent in response to a user action on a website or application. Users usually expect to receive these emails to confirm their action is completed. They may even refresh their inboxes until those email messages arrive. Some of the most popular transactional messages include account creation, password reset, order confirmation, and welcome emails, to name a few. Moreover, due to their important content, these emails tend to have higher open rates than most email marketing campaigns. They have all the information a user needs to double-check after completing an action, making them critical to sustaining customer relationships. Transactional Emails Vs. Marketing Campaigns So transactional emails are personalized messages sent after a triggered action (e. g. , when customers make a purchase, or reset their password) and contain data or content specific to the user that completed it. Marketing emails, on the other hand, are mass distributions of the same message to multiple recipients. Also called promotional or bulk emails, they are meant to nurture your leads, get them to take action, and move them a step further down your marketing funnel. Common types of marketing emails include: Newsletters Sales campaigns Special offers Event announcements Giveaways and vouchers Most businesses rely on a combination of transactional and marketing emails to connect and establish a relationship with their audience. What’s more, some platforms like Moosend and Postmark allow you to send both transactional and marketing emails from a single platform. However, many businesses choose to promote certain marketing or sales activities on their transactional emails to benefit from the high open rates they receive. For instance, they can add discount codes on welcome emails to convert new subscribers while their interest is fired up. Keep in mind that there are different email sending laws across countries. For example, GDPR regulations do not require an opt-in to send transactional emails, but if you combine them with commercial initiatives you need to follow the rules. Why Do You Need Transactional Campaigns? When customers make changes to their accounts or purchase a service or product, they usually expect confirmation. Sending them transactional messages will keep them up-to-date and deliver valuable information necessary for a smooth customer journey. What’s more, you eliminate their stress and increase trust in your brand. Additionally, transactional messages reduce the number of customer support tickets and provide amazing digital customer experiences with your brand. Types Of Transactional Emails & Examples Transactional emails are a vital part of most online businesses’ email strategy (especially for eCommerce). However, these messages are often underestimated despite their key role in facilitating a smooth customer experience and retention. It’s good to remember that even though their main purpose is operational, they carry valuable information and reflect your brand. Therefore, you need to design them carefully. Let’s explore the most relevant email types and some common examples of transactional emails a brand needs to set up. You can also use some of these premade transactional email templates to get started. 1. Email Address Confirmation Confirmation emails should be high on your priority list. While your audience can join your list without verifying their email address (single opt-in), having double opt-in in place will help you: Maintain good list hygiene Improve your email deliverability Avoid having spam addresses These campaigns are perfect for keeping track of who joins your mailing list and increasing your overall open, click-through, and conversion rates. Here’s a great example by Red Bull: Subject line: Please confirm your newsletter registration After users sign up for its email newsletter, Red Bull automatically sends a transactional email to confirm their subscription. This transactional campaign has all the right elements to encourage new subscribers to act. From the bright call-to-action to the first-time discount voucher, this email is both effective and enticing. 2. Account Creation Account creation emails are among the most common messages that eCommerce and SaaS businesses send out. These campaigns are triggered right after a potential customer creates a new profile. Marketers can use these transactional emails to welcome new users, give them incentives, and even invite them to join their loyalty program. Check out this example by Tease: This account creation email lets new customers know that they have successfully created a new account. Not only that, but the brand also grabs the opportunity to welcome them on board, informing them that they can save time at the checkout simply by logging in to their profiles. The pink CTA is also a nice touch, standing out in the background. Apart from that, you can also see how Tease promotes its loyalty program by highlighting the benefits of becoming a member. Ready to set it up? Feel free to use this premade HTML template to amaze your new subscribers: Customize this template 3. Welcome Email Campaigns After someone signs up for your newsletter or an account, you need to make a great first impression. As we saw, when we analyzed some of the best welcome email campaign examples, you should: Be friendly and have personalized content. Provide valuable information. Include a straightforward CTA. Also, keep in mind that your welcome automation workflows need to be triggered at the right time to engage your audience and offer valuable information the moment they need it. Here’s an example by TOPOL: Subject line: Welcome to TOPOL. io TOPOL’s welcome message is simple and straightforward, with a bright yellow CTA that’s hard to miss. As you can see, the SaaS company gives new users information about their trial status and a checklist with all the cool things they can do. Of course, extra elements like the “contact us” link and the account manager’s personal email address are a great way to give new users a direct communication line with your company. Having trouble with your welcome messages? Check out these welcome email templates to capture your audience’s attention and lead them closer to conversion. Then, hop onto our platform and create yours. Try Moosend 4. Password Reset Emails Let’s be honest, we’ve all forgotten our passwords at least once. When this happens, users will click on the “Forgot password” option and wait for the magical change message. Effective password reset requests should: Be clear and to the point. Include a password change link. Assure users that their password hasn’t automatically changed. Password reset emails are among the most crucial transactional emails your business needs to set up. To avoid unnecessary emails to your support team, you could even let customers know when the password reset link will expire. Here’s what these emails look like with an example by Spotify: Subject line: Reset your password Spotify’s password change email is everything the subscriber wants to see. The green “Reset password” hyperlink stands out, while the email copy is short and straightforward to avoid confusion. Moreover, the company reassures the recipient that they can delete the email if they didn’t make the request. Finally, the email has clear branding, so it’s recognizable by the user. Remember that these campaigns need no fancy subject lines to get high open rates. Your subscriber will instantly open them and take action when they see them. 5. Order Confirmation Emails If you have successfully managed to convince your audience that your product/service is worth their time and money, they’ll eventually make a purchase. What’s the next thing they expect to see in their inbox? An order confirmation message to let them know that the transaction has been successfully executed. Order confirmations are necessary for all businesses that want to keep their customers stress-free about whether their payment has been received or not. Let’s see how Udemy executed it: Subject line: Order Confirmation for March 31, 2021 Udemy’s transactional email shows you exactly what you need to know about your recent purchase. You can check the list price, your price (which in our case was free! ), the tax, credits, and the total. What’s more, this email doesn’t have any promotional messages since they are unnecessary. The CTA is focused, prompting learners to start their new course at once. On top of that, the online course platform has come up with an effective subject line to show customers what the email is about, even adding a date to make it more specific. Feel free to customize this transactional email to nudge your customers when their order is ready: Get this template 6. Purchase Receipts During Covid-19, many retailers and hospitality services had to take their businesses online. As a result, some of them started sending customers e-receipts. These purchase receipts are perfect for informing your buyers that you’ve received their payment and reassuring those who might be worried that you’ll hold up your end of the transaction. Here’s an example by Home Depot: Subject line: Your Electronic Receipt Source Home Depot has taken your traditional receipt and turned it into a brilliant email. Customers can access the digital copy anytime they want, print it out, or save it. What’s more, using transactional messages like this is convenient not only for your buyers but also for the environment. So if you want to promote an environmentally friendly business, using e-receipts might help you out more than you think. 7. Account Notifications Of course, account notifications couldn’t be missing from our list. These emails are extremely helpful for people who want to keep track of their account activity. This transactional email type needs to be short and to the point, functioning as real-time updates. Explore how Amazon did it: Subject line: Updated Language Settings This campaign is triggered after changing the language settings of your Amazon account, informing the recipient about the update and providing additional information. This is just a small sample of how the company uses notification emails to keep customers updated about everything happening on their profiles. Other transactional messages that Amazon sends out regularly include sign-in attempts, information update requests, thank you emails, and so on. 8. Shipping Notifications & Updates When your customer base makes a purchase, they look forward to receiving that one email that’ll give them more details about shipping. Shipping transactional emails need to have all the right information to keep your customer updated. A broken tracking link or insufficient details will result in them reaching out to your customer support team and have a negative impact on their experience with your brand. This is shipping confirmation email by Redbubble: Subject line: Your order has been printed & shipped. Redbubble steps up its shipping confirmations using a beautiful email design and visuals. While not necessary, the brand makes sure to provide a great customer experience, pleasing the buyer’s eye and giving them everything they need to know about the shipment. Also, one of the best things about this example is the little FAQ section at the bottom. This way, Redbubble aspires to minimize friction and be helpful before customers get to open a ticket. 9. Subscription Renewal Email Most businesses that offer their services with a subscription model nudge their customers as the expiration date approaches to keep their churn rate low and steady. The same can happen with free trials to move these leads down the funnel. If you belong in that category, you need to set up subscription renewal emails to help your customers keep their service and benefit both ends. If the renewal is automated, you can also create renewal notification emails to inform them that their subscription is still up and running. Here’s an example by Apple Music: Subject line: Your Apple Music membership is almost up. This email by Apple sets expectations straight from the subject line. They added an image of a woman enjoying the app to remind the customer of the joy of using this app. Plus, they chose a clever call-to-action button that would lead subscribers to activate automatic renewal before the expiration date. Need a template to craft your own subscription renewal emails? This one’s for you, with a countdown timer to create a sense of urgency: Use this template 10. Social Media Event-Triggered Notifications Almost everyone has at least one social media account these days. For big social media networks like Facebook, X, and LinkedIn, keeping users up-to-date with what’s going on is a must. To do it, these platforms tend to deliver event-triggered notifications when users take specific actions on their profiles. Let’s see what these transactional emails look like: Subject line: Mac Walters Tweeted: So looking forward to this... These notification emails from X are common. To receive them, users need to have enabled notifications for a specific account or follow certain tags. Also, while your brand has no say in these messages, they are perfect for your social media marketing strategy as they help your audience keep track of what you post and lead them back to your profile. So next time you create a post, why not prompt your followers to enable notifications for better engagement? How To Send Transactional Emails with Moosend Transactional emails require something more to get delivered compared to promotional emails. You can either set them up via API or use an SMTP server (Simple Mail Transfer Protocol), i. e. , a TCP/IP protocol to send, receive and relay messages. To deliver these campaigns to your target audience, it’s best to get an email marketing service like Moosend or Mailchimp. While some email service providers (ESPs) allow you to send these emails on free plans, they have certain limitations that aren’t ideal for growing businesses. Moosend’s platform is equipped with the right tools to help you deliver your transactional emails no matter what. It’s up to you to decide how to set up those messages to get the best possible results. For example, if you have large email lists and need a scalable solution to streamline a dedicated strategy, you can request an add-on to access transactional emails via API. On the other hand, the SMTP solution is more affordable and easier to set up on your own, but it’s mainly for small businesses with fewer transactional emails to handle. To access transactional emails, you need a paid Moosend plan. Sign up for an account and get access to the editor to craft the emails using one of our templates or create yours from scratch. Create The Best Transactional Email Messages Today Transactional campaigns have always been there, giving customers immediate access to valuable information. Whether you have an eCommerce business, a retail store, or a SaaS company, sending these messages will improve the customer journey and build trust with your audience. So find a transactional email service that suits your needs and create emails that provide all the information your customers look for to reassure themselves. Frequently Asked Questions (FAQ) Let’s see some common transactional email questions and their answers. Q1. Do I need to add unsubscribe links to transactional campaigns? Operational transactional emails don’t need to have an unsubscribe link, as they’re not subject to GDPR rules or the CAN-SPAM act. However, if you combine them with commercial initiatives, such cross-selling/upselling, you need to add one. Q2. Are bulk emails the same as transactional messages? No. Bulk emails are sent to multiple recipients at once for promotional purposes. Popular bulk email examples include newsletters and coupons. On the other hand, transactional emails are event-triggered, such as confirmation emails, shipping notifications, etc. Q3. Are abandoned cart emails transactional? While they feel like transactional campaigns, cart abandonment emails are more on the marketing side. To set them up, you’ll need a marketing automation tool like Moosend or Mailchimp. Q4. How can I send a transactional campaign? To deliver transactional messages, you need an email API or SMTP server solution. The market offers a plethora of transactional email services to deliver your campaigns. Among them, Moosend offers both options. Q5. How do you write a transactional message? Transactional campaigns need to focus on the information the recipient wants to see. Give your reader a clear CTA to get the job done and ensure that your subject lines are as clear as possible to communicate the content of the email at first glance. Q6. How can I improve the deliverability of transactional emails? You can follow certain email best practices, such as implementing email authentication by using protocols like DMARC, creating a BIMI record, using separate IP addresses for transactional and marketing emails, and tracking their performance on a regular basis. --- ### The Definitive Shopify Email Marketing Guide For 2025 [+5 Email Apps] > Are you new to Shopify email marketing? Here are the essential steps to build your email strategy, plus 5 amazing email apps to help you out! - Published: 2023-09-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/shopify-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner, Intermediate Since your Shopify store and email marketing are the ultimate combo for more sales, it’s high time we covered everything about Shopify email marketing! As you know, email marketing is an already profitable digital marketing channel with an email ROI that can reach up to $42 for every dollar spent. Since email is so valuable, your business needs to leverage the art of newsletter creation to increase your customer retention and profitability. Today, we’ll give your online business a hand by helping you structure an effective email marketing strategy for better results. If you already know about email marketing for Shopify and want to check some of your best email marketing apps for your store, click here! 11 Steps To Build Your Shopify Email Marketing Strategy To create the perfect email marketing campaign for your Shopify store, you need to nail your newsletter design, copy, visuals, and calls to action! However, are these the only things you need to get from customer acquisition to customer retention? To get from eCommerce zero to eCommerce hero, you’ll need the power of advanced marketing automation! So, the first thing you need is to... 1. Use an email marketing automation tool An email marketing automation platform will give you the means to design your newsletter, manage your subscriber list, and automate your email campaigns. For Shopify, the eCommerce platform offers store owners the Shopify Email option. You can create branded emails and import customer lists directly into your Shopify store through the app. Even though this is a handy solution, using dedicated tools will help you get one step closer to eCommerce success. If you are serious about your store, choosing an advanced email marketing platform will give you the tools to turn email marketing into your primary customer retention weapon. More specifically, an email marketing tool will let you: build automated workflows for every step of the customer journey manage your audience through segmentation schedule campaigns for later perform A/B Tests on various elements monitor subscriber engagement through metrics create responsive email campaigns If you need more information on the available Shopify Email alternatives you can use, make sure to check our list with the best email marketing services on the market or scroll down to discover the top 5 apps! 2. Start building your Shopify email list The next step to nailing your Shopify email marketing plan is to build your email list. You will need two of the best lead generation tools: newsletter signup forms and landing pages! Create effective newsletter signup forms First of all, you can embed your Shopify store with pop-ups. Be it an in-line form, full-page form, or a floating bar, your forms should have the right messaging and CTA to capture your visitor’s attention. For online stores, the oldest trick in the eCommerce book is to offer an X% discount on first orders or coupons. Here’s an example by Beneath Your Mask: This is a very simple newsletter signup form to capture more leads and turn them into subscribers. As you can see, the store starts with a question to intrigue new visitors and then offers them a 10% discount. However, the secret here is that the company also adds that the “discount is only good for 24 hours,” which is a great way to add urgency to your form and incentivize new subscribers to make a purchase. Now, in terms of design, you can practically create very simple forms or go for something more “brand-oriented” and attention-grabbing. Whatever you choose, don’t forget to include the right number of form fields, as they will help you segment your audience and personalize your email content. Build lead-generating landing pages Creating landing pages will help you collect leads by making them an offer they can’t refuse. So build a converting landing page that will show your audience why they need to sign up for your newsletter, without overwhelming customers with unnecessary details. Here’s a beautiful example by Boxycharm to get you inspired: To nail your landing page, make sure to: add an intriguing headline create an irresistible value proposition use a beautiful landing page design make them responsive for mobile users With the right value proposition, visuals, and CTA, you can grab your visitor’s attention, show them the value of joining your list, and slowly turn them into loyal advocates of your brand. Lastly, if you want to give your list-building a boost, you can also create exit-intent pop-ups. You can easily add these pop-ups on your landing pages or eCommerce store as a last resort to capture visitors before they leave you! 3. Add effective subject lines and preview text Creating clever subject lines or, as I like to call it, mastering the art of making a great first impression is your way to higher open rates! No matter what you put in your email, if your subject line fails to impress, then your efforts will go in vain. To avoid that, your Shopify store needs effective subject lines that will stand out in your subscribers’ inboxes. Here are the four best ways to make them pop: write short and to-the-point copy use personalization elements (recipient name) include urgency (today, now, limited, etc. ) add emojis With these in mind, let’s see some subject lines from my inbox: The brands that I’ve highlighted use these elements to attract their subscribers’ attention. More specifically, Bottle Breacher and GUESS use urgency and emojis to ensure that the email subscribers will interact with the campaign. Mastering the art of the perfect subject line is of paramount importance to power up your eCommerce store. If you don’t feel confident about your subject lines, fret not. Instead of spending hours upon hours thinking about the most converting combo, you can leverage the power of AI to check how your subject lines will perform. A great subject line tester like Refine can give you an extra helping hand! For instance, let’s test the following subject line: Sales end tomorrow! Now, let’s tweak it a little bit: Marilia, Sales end tomorrow! following the recommendations and recheck it: As you can see, adding elements like your subscriber’s name and an emoji will give your subject line the open rate it deserves. Before we move on to the next step, let’s look at something marketers sometimes forget. Behind every successful subject line, there stands a preview text! This text addition allows you to give your audience extra information about the content of your email. Based on your business, a preview text can either be a clever line of copy to excite the subscriber or a “free shipping/gift” incentive to make them click. Whatever you choose, adding a preview text is necessary to promote your open rate and overall email engagement. Below, you can see a few preview text examples from popular brands: As you can see, preview texts vary in content and length. When it comes to the first, make sure to turn your text into a valuable addition to support your subject lines like Rogue + Wolf. Length-wise, you should pay attention to how many words you use as most mobile devices won’t display your entire text. Now that you know about your subject lines and preview text, let’s move on to another crucial Shopify email marketing element: your email newsletter design! 4. Choose the right email design So, you build your first email list, and now it’s time to create and send your first email newsletter. Creating a campaign that will reflect your branding, from colors to visuals and tone, will give your subscribers a continuous experience that will lead them to conversion. To give you an example, here’s Manitobah Mukluks’ eCommerce store: The brand uses white and red for its store design, showing pictures of its unique products. When new visitors sign up for the brand’s newsletter, they receive the following welcome email campaign: The brand uses similar elements to create a beautiful email design that resembles the brand’s store. This way, Manitobah creates a link between its brand and campaign, offering new subscribers a continuous customer experience. To nail your emails like Manitobah, make sure you: pick colors that fit your branding use visuals of your products add elements that allude to your brand While creating a campaign from scratch will take time, keep in mind that delivering amazing experiences can make a difference between low and high conversion rates. Of course, that doesn’t mean you shouldn’t use pre-made email newsletter templates to save time and extra effort. For instance, Moosend’s email marketing platform lets you pick from various customizable email templates and tweak them using a drag-and-drop editor. You can try this feature by registering for a free Moosend account. Then, hop into the editor, choose a template, customize it, and click save! 5. Increase sales with valuable copy Unfortunately, no matter how beautiful your email design is, your subscribers won’t turn into customers without converting copy. Mastering the art of copywriting is no easy task as you need to come up with persuasive copy that will reflect your subject line. Before we look at eCommerce copywriting examples, let’s establish the essential rules of efficient copy: always write for your target audience highlight the immediate value of your products personalize your copy (subscriber name, write in the second person) Take advantage of social proof (reviews, testimonials, etc. ) With this in mind, let’s take a look at an example by GUESS: Subject line: Marilia Your New Outfit is Here GUESS starts this campaign by using the subscriber’s name in the subject line. This is very important as the content of the email now feels more personal. When they open it, subscribers will come across the brand’s email copy. Here, GUESS uses the “you deserve” line to hype potential customers and make them feel special. Moreover, using you/yourself works great in this email, making the message friendlier and less impersonal. Now, if you want to increase your credibility, you should infuse your email campaigns with social proof. So take your Shopify email marketing strategy to the next level by showing potential customers that your products are legit! Here’s a great example by The Citizenry using customer reviews from its product page: 6. Equip your emails with high-quality visuals They say a picture is worth a thousand words. In email marketing, your biggest asset is using a visual that complements your copy and converts your audience. Nevertheless, adding random visuals to your campaign isn’t going to work. As mentioned above, your visuals need to fit your message, audience, and brand. Using high-quality images is the easiest way to impress your subscribers, especially when you promote new products! But wait! Does this mean that you only have to use static images of products to get your subscribers’ attention? Well, let’s answer this question by taking a look at Kate Spade’s campaign: The brand uses this campaign to promote its new product. As you can see, Kate Spade doesn’t use a generic image of the product but a photo of a model carrying the bag around to make it more realistic. Of course, Kate Spade doesn’t stop there, adding a second product version. This time, though, it uses a GIF instead of an image to show the product more dynamically: This addition gives Kate Spade’s subscribers a glimpse at the new item before they proceed to checkout. GIFs are an essential part of eCommerce email marketing, allowing marketers to show customers multiple aspects of products, make their campaigns fun and attractive! So, to answer your question, when it comes to visuals, you should consider GIFs and videos to spice up your Shopify email marketing campaigns! 7. Call your subscribers to action Up to now, we saw how your design, copy, and visuals will help your Shopify store move your subscribers a step further down your sales funnel. But the thing you should never leave out when you create emails for Shopify is your calls to action. Your CTA is the most important conversion point in your campaign. So, to nail them down, you need to pay attention to: their placement in your email body the color of the CTA button your CTA button copy When it comes to CTA placement, you should add your CTAs strategically underneath valuable lines of copy. This way, your intrigued subscriber can click on them and land on your product page. Of course, let’s not forget about color! Here’s the perfect example to show you how brightly colored CTAs attract attention: Ipsy uses a bright orange color to make subscribers notice the CTA. Before that, the brand has added a series of elements to make subscribers click. From the headline (“Free Glam Bag”) to the supporting copy highlighting the free goods, the brand has crafted an irresistible offer. Of course, if you want to maximize your Shopify store conversions, make sure to include double CTAs to catch your subscribers before they close your campaign. Here’s how companies like Masterclass do it: 8. Set up automated workflows Email marketing automation has enabled email marketers to create automated emails triggered the moment they need them. To create these workflows, you need to use a marketing automation tool with an easy-to-use workflow builder. For Shopify stores, there are some must-sent campaigns you should set up before you start massaging your audience. You can find these recipes in your email marketing automation platform and start building your automated workflows for your Shopify store. To see how automated workflows work, you can sign up for a free Moosend trial, open the workflow editor, and set up your first automated sequence. Now, here are the most important automation workflows you need to set up for your online store: Welcome emails I can’t stress enough the importance of creating a welcome email that will steal your subscribers’ hearts. These email campaigns shape first impressions and should be made with extra care. On the other hand, sending no welcome email to new email list members is like inviting someone over and letting them stare at the door. That would be awkward, right? To avoid such situations, you need to build an automated welcome workflow for your Shopify email marketing strategy. For eCommerce, welcome emails are your best chance to get your new subscribers to purchase. Add a first-time purchase discount to boost your eCommerce sales, or invite your potential shoppers to join your loyalty program for extra rewards. Whatever you choose, don’t forget to pick a beautiful design and create an irresistible offer that will lead to conversion. Here’s Tattly’s welcome email as an example: Struggling with welcome messages? No problem! For more inspiration, you can check our amazing welcome email templates to see how popular brands welcome their new subscribers to their list! Abandoned cart campaigns Cart abandoners are the bane of every Shopify store’s existence. To kiss cart abandonment goodbye, your Shopify store needs to create effective campaigns to make abandoners finish their purchase. Be it an X% discount or free shipping, your abandoned cart campaign should be irresistible enough to change your abandoners’ minds and restore your revenue. Setting up a cart abandonment workflow will help you target those visitors minutes or hours after leaving their shopping cart. Then, all you need to do is create your abandoned cart email campaign. Adding extra incentives or the reasons why your product will benefit your customers is the perfect way to get their attention and make them click. Also, don’t forget to make your CTAs visible to maximize your revenue restoration efforts. Here’s a personalized abandoned cart example by the Dollar Shave Club: And if your abandoners are still hesitant, you can create some follow-up messages offering additional discounts to convince them to act! Re-engagement emails Disengaged customers are one of the most common eCommerce store problems. But don’t worry too much about it. Shopify email marketing has the perfect solution for your store: re-engagement campaigns, also know an win-back emails. You can easily set up a re-engagement sequence to retarget your once-loyal customers, offering special discounts to win them back! Here’s how Seafolly re-engages subscribers who have forgotten about their special discount, prompting them to redeem their reward before it expires: Upsell/cross-sell campaigns Upselling is one of the most famous sales techniques to increase your customer’s average order value (AOV) by promoting premium versions of the products they’ve chosen. Based on your customers’ purchasing patterns, you can create an upselling sequence to show them the perks of purchasing upgraded products. As you can see below, MOO uses an upsell campaign to promote its special business card finishes: Similar to upsell sequences, you can leverage the power of cross-selling workflows to cross-promote relevant products and increase your overall Shopify store sale! Post-purchase emails Post-purchase emails include various transactional campaigns like the order/shipping confirmation, product review emails, and repeat purchase discounts. They’re also known as confirmation emails, but some confuse them with the double opt-in email messages new subscribers receive. Setting up these campaigns is essential to keep your customers updated about their orders and push them one step closer to retention. The best way to do that is to create converting repeat purchase workflows. Here’s how Graze uses a replenishment email campaign to get customers to re-purchase the brand’s products: Moreover, when it comes to transactional emails, keep in mind that to deliver them, you need to get your hands on an SMTP server. Moosend’s platform will give you access to transactional emails and more features to power up your store when you sign up for a paid plan starting at $9/month. 9. Track email performance You set everything up, created amazing email designs, and now what? Well, the first half of Shopify email marketing is to create your campaigns. The other half entails monitoring everything! Although it sounds like a lot of work, tracking email performance will provide you with valuable subscriber/customer insights. To be one step ahead, you need to embrace the power of analytics and reporting. More specifically, you always need to track these email metrics: open rate click-through rate conversions bounce rate subscribes/unsubscribes Tracking your campaign performance will help you understand your subscribers and what type of content they like receiving from your brand. So, if you notice a declining pattern with your campaigns, it might be time to change your email design, CTAs, copy or offer! In essence, monitoring these email metrics through your platform’s reporting and analytics is crucial to get to the next step of email marketing for Shopify. As you can imagine, this entails improving your email campaigns through A/B Testing! 10. A/B Test your Shopify store campaigns Low open and click-through rates call for immediate changes. But wait, how do I know what needs to be improved? Well, for that, you can count on the power of A/B Testing. An A/B test entails the creation of variations of your initial design (control) to discover the winning combination. Essentially, you can test every element of your emails. So, if you think that your copy or CTAs are the problem, you can create variants of your email newsletters to find the culprit that results in low rates. Lead generation and lead nurturing are the secrets to a thriving eCommerce business. So, if you don’t want your store sales to become stagnant, make sure you run your tests even when your metrics are promising. 11. Integrate Shopify email marketing with social media After following the above steps, you are now ready to nail email marketing for Shopify. To make things a little more interesting, though, I’ll share with you one more step to power up your strategy. As you know, social media is an engagement powerhouse for brands. So, when you finally build your email marketing strategy, you should invest time in setting up your social media marketing strategy! In a nutshell, using social media for your business will: increase your lead generation boost brand awareness improve brand loyalty offer additional customer support The easiest way to integrate social media with email is to turn your profile into a lead-generating machine. For instance, you can do that on Facebook by turning your main CTA into a newsletter signup button like KKW Beauty’s Shopify store: Another great way to cross-promote between email and social media is to add social buttons on the email footer or create a social media-infused email campaign. Natori has a great email example that promotes engagement through an Instagram event with the company’s founder: Such events are essential to increase brand awareness and build solid relationships with your email list and social media followers. So, if you plan on growing your social media presence, don’t hesitate to integrate your channels to boost your Shopify store engagement like a pro. Now that we covered everything, let’s take a look at some of the best email apps you can use to create and send emails for Shopify. 5 Best Email Marketing Tools To Create Your Shopify Emails As I mentioned above, the eCommerce platform will provide you with a Shopify app to create email campaigns for your audience. Nevertheless, choosing a dedicated email marketing platform will provide you with additional functionality and tools to run your campaigns on autopilot. Below, you will find the top 5 Shopify Email alternatives you can use to manage your audience, create and automate your online store campaigns. 1. Moosend – Best all-in-one email marketing service Pricing: 30-day free trial (Sign up here), paid plans start at $9/month Unique feature: Advanced automated workflow editor Moosend is an email marketing automation tool you can use to manage your audience, create email newsletters and automated workflows for your business. The tool offers an array of eCommerce AI tools and pre-made recipes to nurture new customers and restore your revenue in a jiffy. What’s more, the platform allows you to target your potential shoppers with personalized product recommendations based on their online behavior. Apart from that, you can also use the tool to create shoppable emails using product blocks. When it comes to the builders, the drag-and-drop template editor is perfect for beginners, offering you advanced elements to power up your Shopify campaigns. The subscription form and landing page creators also share the same philosophy for a continuous user experience. Finally, the platform gives you access to A/B Testing features and powerful reporting and analytics tools to monitor and improve your email marketing efforts. You can try all of Moosend’s features for your Shopify store by requesting a free trial. Best ECommerce AI Tool Features Advanced marketing automation to set up automated workflows Pre-made email newsletter templates to save time Email list segmentation to group your audience more effectively Subscription forms and landing pages to increase lead generation Powerful reporting and analytics to track performance Integration with Shopify through Zapier Pricing Moosend’s subscription plans start at $9/month, giving you all of the available features, such as transactional emails (SMTP server), landing pages, and more. You can also sign up for the free trial to try out all the features and see how they’ll help you power up your Shopify store. 2. Constant Contact – Shopify Email tool alternative Pricing: Free trial, paid plans start at $12/month Unique feature: Online event invitation management Constant Constant is a great Shopify email marketing tool, especially if you want to organize various online events for your subscribers and customers. More specifically, the platform will allow you to create, promote, and manage online events through its Eventbrite integration. When it comes to list building, the tool gives you access to autoresponders and email list management tools to keep your contacts organized. For instance, Shopify store owners can use Constant Contact to segment customers based on their website behavior. On top of that, the platform will also give you access to an online form builder to create effective newsletter signup forms that will power up your lead generation. Apart from its CRM capabilities, the ESP will give you access to an email builder and workflow editor to create your eCommerce store campaigns. While the email-building tool is easy to use, the workflow editor doesn’t have the flexibility of other Constant Contact alternatives. Best Email Platform Features Simple automated workflows Event invitations management tool Subscription form builder tool Email tracking to track performance Integrations for social media and eCommerce platforms Pricing Constant Contact isn’t a free email marketing service, but it gives you a 14-day trial to test it out. After the trial period, the platform offers you two paid plans starting at $12 and $35 per month. 3. ActiveCampaign – Advanced marketing automation tool Pricing: 14-day free trial, paid plans start at $39/month Unique feature: Built-in CRM system ActiveCampaign is known for its advanced marketing automation features. So, if you want to build complex workflows for your business, then the platform might be ideal for you. For eCommerce store owners, the tool will help you create automated workflows to restore your revenue and win your customers back. Personalization features can also help you hyper-personalize your Shopify emails and increase your overall subscriber engagement. When it comes to segmenting your contacts, you can also use repeat purchases and average order value to create targeted customer segments for your business. Overall, ActiveCampaign is a marketing automation tool with advanced capabilities and features. Nevertheless, the platform is geared towards experienced email marketers, so it might not be ideal for new Shopify store owners, unlike other ActiveCampaign competitors. Best Marketing Automation Software Features Advanced automation builder Built-in CRM to assist marketing and sales teams Hyper-personalization features Detailed analytics for eCommerce platforms Pricing The email marketing service doesn’t offer a free plan, but it does have a free 14-day trial to test it. After that, ActiveCampaign has four premium plans that start at $39/month and offer you email marketing, online forms, automation, and more. 4. Omnisend – Ecommerce email platform Pricing: Free plan, paid plans start at $16/month Unique feature: SMS marketing tool Omnisend is another email marketing tool you can use to create emails and newsletter signup forms for your Shopify business. The platform also lets you send SMS and push notifications to combine email marketing with the power of SMS. When it comes to the template builder, Omnisend has an easy-to-use tool that lets you add eCommerce-oriented elements like store products and more. To save time, the service also gives you a series of ready-made templates. Unfortunately, they are limited in number, so if you want a greater range, you’ll have to import your own. All in all, Omnisend has some great eCommerce functionality, but it lacks a little in the email deliverability department. Also, while the platform lets you preview your campaigns before sending them, it doesn’t offer a spam testing option. Best Email Builder Tool Features SMS marketing option Simple email builder Landing page builder tool Campaign and automation reports Pricing Omnisend is among the free email marketing platforms you can use, offering 500 emails/month. For additional features like SMS campaigns and audience segmentation, you need to get a paid plan at $16/month for 6,000 emails/month. 5. Klaviyo – Email & SMS marketing tool Pricing: Limited free plan, paid plans start at $20/month (based on list size) Unique feature: Powerful segmentation options Klaviyo markets itself as an eCommerce email marketing service with SMS marketing options and advanced features. The first thing you notice about the tool is its integrations with eCommerce platforms through API. Regarding its email features, Klaviyo lets you create branded emails for your online business to capture your audience’s attention. Automation-wise, the platform has built-in workflows, including welcome sequences, post-purchase follow-ups, and cart abandonment emails to increase engagement and conversions. On top of that, Klaviyo sports some advanced segmentation options based on customer activity and campaign engagement. More specifically, you can use the segmentation feature to create targeted segments and even tailor a customer audience for social media platforms like Facebook. Best Email Service Features Advanced segmentation options Email and SMS marketing features Exit-intent popups Automated A/B Testing Pricing Klaviyo offers a free plan, but it’s quite limited since you can only send 500 emails a month to up to 250 contacts. Then, paid plans start at $20 for 250-500 contacts. Power Up Your Sales With Email! The power of email marketing for Shopify is immense. So, after reading this guide, I hope that you are one step closer to mastering the art of email marketing automation for eCommerce. Also, while it’s convenient to use Shopify’s email app, getting an email marketing automation platform will give you more flexibility and customization options to create effective sequences. If you want to start exploring your options immediately, you can start by creating a free Moosend account! Now it’s time to craft some awesome email campaigns for your store! --- ### 8 Email List Cleaning Best Practices for 2025 [+Services] > Email list cleaning is an essential process to increase your engagement and ROI. Learn how to keep your email lists clean in 8 easy steps - Published: 2023-09-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-list-cleaning/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Advanced, Intermediate So you followed all the steps to build and nurture your list, but what happens when your engagement rates start declining, and you receive more soft and hard bounces than you expected? Well, in this case, it’s time for some email list cleaning! Below, we are going to take a more detailed look at: The reasons you need to keep your lists clean Some best practices to make it happen A few tools to get started Now let the email list purge begin! What Is Email List Cleaning? Email list cleaning - also called email scrubbing - is the process of removing outdated emails, spam accounts, and disengaged contacts from your lists to increase your engagement rates and return on investment. Most email marketing services offer list-cleaning tools, but there are also standalone solutions that help marketers maintain clean lists and a high deliverability rate. You can find them below in a dedicated section. Why Should I Clean My Email List? Apart from ensuring a high engagement rate, maintaining a clean email list will also boost your inbox placement. This means that your audience will be able to receive your messages as you’ll have a high email deliverability rate. Source But how do your email lists get “dirty” in the first place? Well, there are numerous reasons for that. The most common ones include human error, duplicate emails, invalid email addresses, spam accounts, inactive subscribers, and disposable emails. By removing these “bad email addresses,” you will have a list of valid email addresses and engaged users that will help you achieve high conversion rates. Of course, your deliverability isn’t the only thing affected by unchecked email databases. Among other things, neglecting to perform regular email cleaning will eventually: Harm your email sender reputation, i. e. , the score assigned to you by Internet Service Providers (ISPs) Result in multiple email bounces Increase your email marketing cost and impact your lead generation efforts negatively Lead to an increased number of spam complaints that will harm your deliverability Give you a high bounce rate and unsubscribes Email scrubbing will help you avoid all of the above, improving your deliverability metric, open rates, and click-throughs. Also, if email providers like Gmail, Outlook, and Yahoo think that you’re spamming your audience, they will automatically send your messages to the spam folder. So, if you notice low open and click-through rates, high bounces, and you receive multiple spam complaints, it’s time to perform an email list purge. Below, you’ll find some of the best ways to nail email scrubbing in simple steps. Let’s see! 1. Plan your list-cleaning process Let’s start with a question: How often do you need to clean your email list? If you thought once in a while, then you need to reconsider it. Cleaning your contact list is an ongoing process that requires time and effort. As your list grows, you need to perform frequent checks to ensure that it is free of bad email addresses. But how frequently should you do it? Well, depending on your email list growth rate, performing an email scrub every two months is an excellent way to keep your contacts in order. Of course, you should always check your metrics (open rates, bounces) to determine whether you need to run an emergency email scrub or make it more frequent. Planning your process is the best way to start. So here’s what you need to do to create an effective one: Set up a consistent list cleaning schedule Assign dedicated people to perform the task Have the tools and resources you need to do it A successful email list cleaning process needs to rely on frequency and consistency. So to succeed, you first need to understand that this isn’t a single-time thing but an ongoing task. Moreover, creating a calendar is perfect for reminding you and your team when you need to reorganize your contacts. So make sure to craft one and incorporate it into your email marketing calendar! 2. Use double opt-in Identifying and removing “bad email addresses” from your list can be a tedious task. But what if you can minimize the number of invalid or duplicate contacts right from the start? Well, setting up a double opt-in process is the easiest way to nail email validation without using additional tools. All you have to do is adopt the double opt-in method and prompt your new subscribers to confirm their email address as Merc Clothing does: This extra step is necessary to avoid adding unconfirmed or spam email addresses to your contact list. Sadly, a large number of businesses aren’t using double opt-in, especially in the US, where the GDPR law isn’t in effect. While double opt-in adds an extra step to the process, you should use it to minimize the number of “bad emails” ending up in your list. So adopting the email confirmation message is the first step to creating an effective list building process that will save you the trouble of removing duplicate and fake email addresses. 3. Set criteria for unengaged subscribers Now the next question is how do you define a disengaged subscriber? Well, to do so, you need to set some criteria as to what “disengaged” means. For instance, a recipient who interacts with 70% of your email marketing campaigns is interested enough to engage with you. On the other hand, someone who only opens 20% of your messages may show little to no interest in your business. Establishing specific criteria to spot your low-engagement subscribers is the first step to performing a successful email list cleaning. So when you find them, you can: Start removing duplicate email addresses from the list Clear out subscribers who marked you as spam to avoid having your deliverability harmed by spam filters Find and separate your soft from your hard bounces. Identifying your disengaged audience accurately will help you perform more effective email scrubs. Also, the above process will allow you to filter your contacts, discover patterns and then create the perfect strategy to power up your email list hygiene. 4. Improve your segments Segmenting your audience is one of the most crucial list building tactics to deliver targeted content. As you know, you can group your subscribers and customers based on different criteria, like their demographics, location, and so on. However, did you know that you can also divide your audience based on their email activity? For example, you can group your non-openers and target them anew with specific messages to see whether they will interact with your campaigns or not. Similarly, you can generate reports to discover which email addresses bounced. If they were hard bounces, then you need to remove them from your list without a second thought. However, if it’s a soft bounce, you can try sending those contacts another email in case their inbox was full, or the server was down. Paying attention to your segments and reorganizing your contacts is essential to ace your email list management and boost your email metrics. So make sure to revisit them frequently to make sure that you deliver the right content to the right people! 5. Target your audience with re-engagement campaigns Removing non-openers and disengaged users is the easiest thing to do. Nevertheless, if you want to build an effective list, you need to establish relationships with your audience. As you know, the reasons for disengagement vary, with the lack of engaging content being the most common. Sometimes, your subscribers may also be experiencing “email fatigue,” so you can’t be sure why they didn’t open your recent campaigns. The best way to get them interested in your business is to target them with smart re-engagement emails. Here’s an example by Levi’s: Subject line: Just for you... because it’s been a while. Your re-engagement campaigns need to have the right incentive to get your subscribers to act. For instance, you can deliver special discounts and exclusive deals like the above example or create unique content to nurture them anew. Apart from giving them an irresistible offer, you can give your email subscribers the opportunity to choose the number of emails they want to receive from you or the type of messages they prefer. This way, you will improve your segments and the health of your list. 6. Use the unsubscribe button to your advantage One of the most essential elements of a newsletter campaign is your unsubscribe button. This link, usually found in the email footer, allows your interested contacts to remove themselves from your list easily. Check out this example by Captions: Making your unsubscribe buttons clear and visible will help you power up your list cleaning efforts and give your disengaged audience a quick way out. While most email marketers add unsubscribe links in the footer, you can also place them above the fold to make the process faster. Giving your disengaged subscribers a way out is one of the simplest ways to keep your email list clean. Also, don’t forget that hiding the unsubscribe link will trigger spam complaints. So being transparent and letting your unengaged contacts go is more preferable to getting flagged as a spammer or ending up on a blacklist. 7. Keep your lists clean with marketing automation Most email service providers (ESPs) out there will offer you marketing automation options to streamline your efforts. As a tool, creating automated workflows will help you target your audience with the right message at the right time. For email list cleaning, you can leverage this feature to set up sequences based on specific rules and subscriber actions. For instance, crafting a workflow to remove bounced email addresses is perfect for automating your list cleaning process. Similarly, you can choose various triggers/actions to keep your list up-to-date. For example, you can use marketing automation to improve your list by creating new segments with your non-openers or low engagement contacts. Moreover, having a lead scoring model in place is also a great way to discover your most active users and vice versa! Now, to get started, you’re going to need a marketing automation software with advanced functionality to help you out. Email platforms like Moosend and Mailchimp already have the necessary tools to create automated sequences to keep your lists in order. If you want to give it a try, sign up for a Moosend account and hop into the visual editor to see how it works! 8. Use a dedicated email list cleaning tool All of the above steps focus on the actions you can take to clean your email list. But what if you need a helping hand? Well, in this case, you can use a list cleaning tool to make the process easier, especially if you have neglected cleaning your list. Email validation services like EmailListVerify and Neverbounce have developed a set of tools to help you improve your deliverability, avoid spam traps, and keep your lists healthy and tidy. In brief, most email scrubbing services offer: Real-time email verification Bulk email list verifiers Disposable email checkers Integrations with popular ESPs Of course, using a dedicated email verification tool shouldn’t be seen as the “cure” of your list but as an ally to streamline the process. At the end of the day, an email list cleaning service is there to equip you with tools to do the job, not tell you the cause of your subscriber’s disengagement. This, dear marketers, you have to discover yourselves and use the insights to improve your email marketing strategy as a whole. 8 Best Email List Cleaning Services To Get Started Below, you’ll find some great options to power up your email list cleaning efforts. Let’s check them out! 1. Bouncer Bouncer is a comprehensive email list cleaning service that helps you remove invalid, inactive, and temporary email addresses from your lists. With features like domain and SMTP validation, it ensures your emails reach real recipients, improving your campaign's deliverability and ROI. The platform includes a spam trap checker to protect your sender reputation and a syntax error validator that provides real-time corrections via API. Bouncer also offers a disposable email cleaner and MX record validator to enhance list accuracy. Users benefit from GDPR compliance and data security, with data centers located in the EU. Bouncer's service is user-friendly, allowing you to drag and drop your email list for efficient verification. Pricing: Start with 100 free credits to experience Bouncer's precise and reliable email verification. Paid plans start from $8 for up to 1,000 verifications (pay-as-you-go plan) or $50/month for 10K verifications (monthly plan). 2. EmailListVerify EmailListVerify is a full-fledged email verification service to help you detect spam traps, hard bounces, and improve the ROI of your email marketing campaigns. The platform offers an array of features, such as domain and SMTP validation to purge your list of invalid or inactive domains and remove incorrect email addresses. On top of that, you have at your disposal a spam trap checker to improve your sender reputation score and a syntax error validator that notifies your website visitors in real-time through API. Among others, you can benefit from the disposable email cleaner and MX record validator to get rid of temporary email addresses and validate your email server records. Pricing: EmailListVerify offers pay-as-you-go and monthly plans. The lowest tier starts at $139/month for 5,000 emails/day. 3. Neverbounce Neverbounce is another email cleaning service you can use to analyze your mailing lists. More specifically, the platform offers three main features. With Clean, you can upload your lists to verify your contacts and have your list cleaned on the spot. Also, you can leverage the bulk email list cleaning option to improve your sender reputation and increase your inbox placement. With Verify you can benefit from real-time email verification to target your subscribers when they join your list. This means that you can connect your lead gen pages, signup forms, or CRM with the tool to prevent “bad email addresses” from entering your list. Lastly, you can use Sync to automate your list cleaning by connecting Neverbounce with your email provider. Pricing: You can try the tool for free or book a demo. Then, paid plans start at $10/month for up to 1,000 emails. 4. ZeroBounce Zerobounce promises to help you improve your open rates and increase your efficiency with a fast and secure tool. The platform is equipped with a range of features to clean your email list and reach your audience. More specifically, you can use the email validator to detect bounces, spam traps, bots, and easily remove them from your list. What’s more, Zerobounce sports an Activity Data tool to help you improve your email metrics and revenue. This addition will help you collect insights about your subscribers and improve your customer engagement long-term. Apart from email validation, the platform offers an email testing tool to check whether your messages will reach the inbox before pressing the send button. Pricing: You can test the tool by signing up for the free plan for 100 validations/month. For more, paid plans start at $15/month for 2,000 emails. 5. QuickEmailVerification QuickEmailVerification is a simple software solution to power up your email scrubbing efforts. This email verifier offers bulk email validation tools for email marketers, as well as an email validation API for developers. Using the tool is very easy as it has a drag-and-drop function, allowing you to add your lists to your account and start the verification process. What’s more, the service is perfect for enterprises as it is designed to process a large number of emails at once. Reporting is essential for your list cleaning, and QuickEmailVerficiation will let you generate reports with detailed metrics to optimize your list management. Pricing: The email list cleaning service has a freemium plan for small businesses and startups. For premium features, you will need a paid plan starting at $25/month for 500 credits/day. 6. VerifyBee Last but not least, we have VerifyBee, an all-in-one platform to simplify email list verification. You can start the process instantly by copying and pasting your contacts. Then, the tool will find duplicate emails, typos, and syntax errors and perform an MX record check for better accuracy. Apart from verifying your subscribers’ email addresses, you can integrate the software with your CRM and verify phone numbers. Overall, VerifyBee is a great tool to check your domain validity, CatchAll address, spam traps, as well as ping email servers for server validity. Pricing: The software offers a free trial you can use to try it out. After that, you need to upgrade to a paid subscription, starting at $19/month for 2,500 verifications/month. 7. Email List Validation Email List Validation is a cutting-edge email list cleaning service that allows you to check your email list in bulk, detects invalid addresses, temporary emails, duplicate emails, and spam traps and also removes hard-bounced emails. Moreover, it verifies syntax errors in just minutes with a verification process. The tool boasts a 99% accuracy, while it can process up to 5 million emails. Its functionality also includes domain validation. Finally, this software can be integrated with popular ESPs, CRMs and other marketing tools to make your life easier. Pricing: The service gives you the option to get started for free. Paid plans start at $19/month for 2,500 emails, while the more verifications you buy, the less you pay per verification. 8. Clearout Clearout is an AI-powered bulk email list cleaning service that helps to reduce bounce rates and improve email deliverability. As a GDPR-compliant tool, it ensures 99% accuracy in email verification. Clearout performs 20+ comprehensive validation checks, including greylisting verification, syntax validation, spam trap detection, disposable email detection, and more. One standout feature is its advanced catchall resolver which identifies the actual status of catchall email addresses. Clearout’s "Guaranteed Deliverables" is a super status that helps ensure a low bounce rate of less than 3% to protect the sender's reputation for the users facing deliverability issues. The service also offers instant and bulk verification APIs compatible with all major programming languages and integrates with popular CRMs, ESP platforms, and forms. Finally, it has an allowlist-blocklist feature that enables users to control signups by allowing or blocking specific email addresses or domains preventing unwanted entries into the list. Pricing: The service provides 100 free credits upon signing up. Paid plans include monthly and annual subscriptions as well as pay-as-you-go options. The Starter plan starts at $18/month for 3000 credits/month. How To Clean Your Email List With Moosend Cleaning your lists organically, i. e. , without the help of external tools, is possible through marketing automation. As mentioned above, you can create workflows based on user engagement and actions to unsubscribe inactive contact automatically. Below, we’ll see how you can easily leverage some simple tools to perform an efficient email scrub with Moosend. Let’s start! Email list cleaning through segmentation Moosend’s platform sports advanced segmentation and automation features to power up your sales and keep your audience engaged. More specifically, you can create specific segments for your non-openers, as you can see in the example below: This segment will allow you to find your disengaged subscribers by setting rules like “Opened Any Campaign. ” Then, you can export your new “bad email list” and unsubscribe or re-engage your contacts. What’s more, Moosend gives you the option to remove inactive contacts, archive list members, delete them or copy them from other lists through the Bulk Actions option. Email scrubbing through marketing automation Apart from cleaning your list through the audience management system, you can leverage Moosend’s advanced marketing automation capabilities to streamline the process. For example, you can create custom sequences that will unsubscribe specific contacts based on their behavior. You can start your flow with the “When some people don’t open my campaigns” trigger: After setting a specific timeframe, you can choose the action you want to perform; in this case, unsubscribing the disengaged subscribers from the email list you want to clean: If you follow the above steps, your email list cleaning sequence will look like the example below. You can also choose more steps and actions based on your needs, but here’s the simple version: All you have to do to access Moosend’s marketing automation tools is sign up for an account, import your mailing lists, hop into the visual workflow builder, and automate the list cleaning process like a pro! What’s Next? List cleaning isn’t a one-time thing. It needs to be performed regularly to keep your email list free of “bad email addresses. ” The easiest way to nail this time-consuming yet necessary process is to establish and follow a consistent email list cleaning schedule for maximal results. Then, you have to find your disengaged subscribers, improve your segments, and try to re-engage your audience. You can do all of the above through your email marketing software. Moosend’s platform is equipped with the right tools to help you succeed, so if you feel it’s a match, make sure to sign up for an account and get started today! FAQs Want some quick answers to the most common questions regarding email list cleaning? We got you covered. 1. How do I keep my email list clean? You can use an email verifier and follow tactics, such as building a double opt-in process, adding unsubscribe buttons on emails, and enhancing your segmentation and automation efforts. 2. How often should I clean my email lists? You can conduct email list cleaning every two months or choose the best frequency based on email metrics, such as bounce rates and spam complaints. 3. What are the best practices for email list cleaning? Best practices include: 1) A double opt-in process, 2) Unsubscribe buttons, 3) Better segmentation criteria, 4) Dedicated automation workflows, and 5) Email list cleaning services. 4. What are the best email list cleaning services? Our top recommendations are: 1) EmailListVerify, 2) Neverbounce, 3) ZeroBounce, 4) QuickEmailVerification, 5) VerifyBee and. 6) Email List Validation. --- ### 9 Best B2B Email Marketing Software For 2025 > Looking for B2B email marketing software? Our analysis covers the best tools, providing detailed insights into features and benefits. - Published: 2023-08-31 - Modified: 2025-04-25 - URL: https://moosend.com/blog/b2b-email-marketing-software/ - Categories: Email Marketing, Software - Levels: Beginner Email marketing is among the best ways for B2B businesses to expand their audience and engage customers. However, B2B email marketing requires appropriate software to do it right. In this guide, you'll find a full comparison between some of the best B2B email marketing software solutions to take your marketing efforts to the next level. Disclaimer: The information below is accurate as of May 22, 2024. Ratings obtained from G2. com. What is B2B Email Marketing? B2B email marketing is the tactic of using email campaigns to promote products or services to other businesses, rather than individual consumers (called B2C). The goal of B2B email marketing is to boost brand awareness, attract leads, nurture relationships with customers, and finally generate sales. Through B2B email marketing, businesses seek to deliver valuable information to address specific pain points that the target organization may be experiencing. As a result, B2B email campaigns are highly personalized, getting straight to the point with a direct and professional tone. Some examples of successful strategies include newsletters, free resources (ebooks, whitepapers), promotional offers, and product updates. However, choosing the right email service for your B2B email marketing needs can be a headache. Below we’ll show you where to focus on to get the most value for your money. What to Look for in B2B Email Marketing Software? It’s true that there is no shortage of options when it comes to B2B email marketing services. And it can get chaotic if you don’t know what to look for during your decision-making process. In general, a great B2B email marketing service should have: High email deliverability: This ensures your campaigns reach the inbox and not the spam folder. Robust automation: Triggered emails, drip campaigns and advanced scheduling help save time and streamline your marketing efforts. Personalization and segmentation: With criteria such as behavior, industry, or purchase history, you can enhance engagement and make your campaigns resonate with your audience. Real-time analytics: You need to track important metrics like open rates, click-through rates, conversions, and ROI (Return on Investment). A/B testing: This allows campaign optimization by experimenting with variations of your subject lines, email content, CTAs, etc. Integrations: Connect with CRM systems, social media, outreach tools, and other marketing automation software. Compliance and Security: The service you select must adhere to email marketing regulations (e. g. , GDPR, CAN-SPAM). Now let’s explore the top tools for B2B email marketing. Best B2B Email Marketing Software: Comparison Table (Features & Pricing) Picking the right B2B email marketing software might be challenging, but don’t let that deter you from choosing. With careful consideration and our insights, you can find the perfect software out of the myriad options for your business needs. Here’s a quick overview of our top B2B email marketing software: Key Features Pricing Free Plan Moosend Content personalization, countdown timers, landing page builder $9/month Yes (30-day trial) ActiveCampaign Website tracking, split automation testing $39/month Yes (14-day trial) Mailchimp Predictive segmentation, A/B testing $20/month Yes (limited) Zoho Campaigns Pre-designed layouts, dynamic content $4/month Yes HubSpot Advanced CRM, lead generation tools, SEO recommendations $20/month Yes Drip Dynamic product blocks, online behavior tracking, outbound emails $39/month Yes (14-day trial) GetResponse Conversion funnels, webinars $19/month Yes (limited) Constant Contact Website signup forms, event marketing, click-heatmaps $12/month Yes (14-day trial) Brevo SMS & WhatsApp campaigns, free CRM $25/month Yes Next, we’ll dive deeper into what makes these solutions excellent choices for your business so you can make an informed decision regarding your business-to-business email marketing campaigns. But before that, let’s explore the best B2B email marketing platforms by use case. Best B2B Email Marketing Platform by Use Case Our selections are the best when it comes to enhancing a company’s B2B email marketing strategy, so let’s sneak a peek at what each solution excels at: Moosend — Most affordable B2B email marketing solution ActiveCampaign — Best for experienced marketers Mailchimp — Best email segmentation and automation solution Zoho Campaigns — Best for dynamic email personalization HubSpot — Best Customer Relationship Management (CRM) platform Drip — Best software for eCommerce companies GetResponse — Best for beginners Constant Contact — Best for AI and advanced automation tools Brevo — Best for SMS marketing campaigns Now that you know what each solution can do, let's discuss their features in greater detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Email content personalization Overall rating: 4. 6/5 Moosend is a simple and modern email marketing and automation solution perfect for B2B companies. This solution can help your B2B business turn visitors into paying customers while delivering memorable customer experiences through simple but manageable functionalities. It requires zero coding skills, so you can easily create professional-looking landing pages and emails that match your brand and help you stay ahead of the competition. With responsive templates and an effortless drag-and-drop editor, you can design dynamic and relevant email campaigns that resonate with your target audience. Moreover, Moosend has seamless automated campaigns that can get accurate results with minimal effort. With the help of AI, you can also automatically assign tags and scores, deliver campaigns based on activity, and create clever auto-segments for laser-targeted campaigns. To build effective strategies and maximize subscriber engagement, Moosend provides rich and detailed analytics, tracking vital metrics such as clicks, open rates, social shares, and unsubscribes. Plus, this B2B email marketing software offers excellent email deliverability, ensuring your emails won’t end up in your subscribers’ spam folders. Even if you encounter a problem, Moosend has a comprehensive knowledge base filled with video tutorials and resources that can get you up to speed with what the platform can do. Furthermore, if you can’t find what you’re looking for, Moosend has 24/5 customer support, and you can contact them via email, phone, and live chat. Overall, Moosend makes it easy to deliver efficient email campaigns that guarantee opens, clicks, and conversions through personalized content and email segmentation. Moosend Features Drag-and-drop editor Integration with CRM, eCommerce platforms, WordPress, etc. A/B testing Smart audience segmentation Landing page builder Drip campaigns Email segmentation features Pop-ups and landing pages Pricing Moosend is a cost-effective solution, starting at $9/month for 500 subscribers. A paid subscription will give you unlimited emails, forms, landing pages, transactional campaigns, automations, and more. Register for free 2. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Advanced marketing automation Overall rating: 4. 5/5 ActiveCampaign is an email marketing tool with automated workflows suitable for more seasoned marketers. It’s a mix of marketing automation, email marketing, and CRM tools in one platform, able to deliver personalized content and create relevant email campaigns that convert. Because of the wide range of automation features, ActiveCampaign ensures your customer journey is consistent from beginning to end. This platform excels at marketing automation, allowing you to track contact engagement or segment your email list for more effective campaigns. Moreover, due to its multi-channel nature, this tool lets sales teams quickly set triggered campaigns or follow-ups that can reach the right prospects. ActiveCampaign also has a drag-and-drop email designer that helps you create targeted emails that you can later send to your audience to keep them engaged. Plus, this software offers site-tracking capabilities if you want to know what products or services your audience is most interested in. ActiveCampaign also has reporting capabilities that allow you to see which emails are performing and which ones need improvement by providing a bird’s eye view of your overall marketing strategy. Compared to other tools, it’s worth noting that it might be more complex for beginners who want to get started right away since ActiveCampaign has more advanced features geared toward seasoned marketers. ActiveCampaign Features Predictive content and selling Email segmentation Split testing Marketing automation Website tracking CRM and sales automation Pricing This B2B email marketing solution is pricier than other options, but it's great if you’re looking for quality and complex features. Paid plans start at $39/month, offering the essential tools to craft email marketing campaigns. Read our ActiveCampaign review 3. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best feature: Complex customer journeys Overall ranking: 4. 3/5 Mailchimp is email marketing automation software that offers advanced features to drive traffic and sales. With these automation features, you can increase email click-through rates, target the right audience, and craft engaging content that converts existing and new clients into buyers. This solution also offers B2B companies many AI-powered and user-friendly tools that give them insights into customer behavior to create personalized emails for their target audience. Through Mailchimp’s straightforward and clean email editor and landing page builder, you can design emails that re-engage existing customers, win new ones, and generally connect with a broader audience. This B2B email marketing software also makes email approachable and accessible for everyone, whether you’re a small business owner, a startup, or simply want to broaden your horizons and create more types of email content. Its thorough reporting features, like audience analytics, let you deliver customized emails based on metrics such as buyer behavior, survey responses, and even chat interaction. Mailchimp also offers suggestions for improving your content based on top-performing emails in your niche. This way, you keep content fresh by receiving in-depth email performance analysis, such as monitoring your net subscriber growth or contact status. Mailchimp allows you to see how your marketing campaigns perform by providing valuable feedback on your clients’ behavior and activities in the form of informative reports. Mailchimp Features A/B testing Personalized onboarding Predictive segmentation Automated customer journeys Push notifications Mobile app integrations Pricing Mailchimp has a free plan for 500 contacts and 1,000 email sends per month, while its Essentials paid plan starts at $20 monthly. Compared to other solutions, Mailchimp’s drawback is that it can be very expensive very fast. Read our Mailchimp review 4. Zoho Campaigns Pricing: Paid plans start at $4/month, free plan Best feature: Dynamic content Overall ranking: 4. 3/5 Zoho Campaigns is an email marketing service that can help B2B businesses create email campaigns using pre-made templates and layouts. Campaigns are a Zoho subset, making integrating with other products, such as Zoho CRM, easy. But, aside from that, it stands out as easy-to-use email marketing software companies can use to streamline their campaigns. This solution specializes in dynamic personalization, and you can tailor the email’s content based on each recipient’s preferences, thus improving your conversion rates. With its intuitive reporting capabilities, such as geo-location reports or campaign management, you can easily keep track of your email campaigns. Zoho Campaigns also manages your contacts, meaning that you can import a contact list from multiple sources to track, nurture your leads, and grow your contact base. This pairs well with its campaign management feature, as Zoho keeps your content organized — and ensures managers can review every piece of content before sending it to your subscribers. It also helps you craft newsletters that match your brand and style. You can choose one of Zoho’s pre-designed layouts, customize one of its basic templates, or import your own HTML templates. The simple drag-and-drop editor lets you personalize the look of your email campaigns by adding images, social media buttons, text boxes, widgets, etc. Zoho Campaigns Features Pre-designed layouts Drag-and-drop editor Dynamic content Merge tags Real-time analytics Third-party SMS application Pricing Zoho Campaigns’ paid plans start at $4/month with unlimited emails, but it also has a forever free plan that allows you to reach up to 2,000 contacts with 6,000 emails per month. 5. HubSpot Pricing: Paid plans start at $20/month, free plan Best feature: Advanced CRM feature Overall rating: 4. 4/5 HubSpot is a CRM tool with advanced marketing, commerce, and sales features. It’s a modular solution that scales with your business (no matter the size), meaning that HubSpot grows with your company’s needs. This email platform connects software, clients, and resources in one place so that you can organize your email lists, convert more visitors, and grow your webpage traffic. Furthermore, HubSpot helps B2B businesses attract the right audience by measuring and optimizing their marketing investments through AI and automation capabilities. By tailoring each client’s experience, your marketing teams can optimize email campaigns without wasting time on costly designers or developers. This all-in-one marketing automation platform also uses A/B testing and analytics to deliver content that helps drive engagement. Since CRM is the platform’s primary focus, you can get a deeper dive into customer data to see who’s engaging with what type of content so that you can shift your email marketing strategy accordingly. Moreover, HubSpot manages your subscribers at every stage of the customer life cycle to keep them engaged. Using this information, you can create the most relevant subject lines, CTAs, and links and schedule emails to appear in your audience’s inbox at the optimal time. Lastly, HubSpot has 24/7 customer support via live chat, phone, or email (availability is based on your subscription tier. ) HubSpot Features Drag-and-drop email builder Data synchronization software Lead generation tools SEO recommendations Advanced CRM Email list segmentation Pricing HubSpot offers free access to foundational tools in their “Free Tools” plan. While its paid plans are pricier than other solutions, the Starter plan begins at $20/month with 1,000 marketing contacts. 6. Drip Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Online behavior tracking Overall rating: 4. 4/5 Drip is a marketing automation tool that helps B2B eCommerce companies grow their audience. With this solution, you can build on-brand emails that attract subscribers and convert them into customers. Aimed mainly toward the eCommerce industry, you can still use this solution to generate new leads through the straightforward email builder and 50+ professional templates. Drip’s point-and-click builder helps businesses craft product-focused emails and send dynamic content, such as cart URLs or product blocks that entice new customers. Moreover, you can schedule email campaigns based on your needs, and rest assured that emails will be delivered on time. Through ease-of-use segmentation, you can build engaging content using real-time data — and see the impact of your marketing strategies through detailed dashboards. Drip offers over 150+ integrations, allowing you to connect all the familiar tools you need to grow your business. This email service provider uses powerful automation features to put daily tasks on autopilot so that you can focus on other projects. It’s also easy to test email variations and subject lines, up to four at a time; this way, you can streamline your email marketing strategy according to your needs and wants. Drip Features A/B testing Dynamic product blocks Automated emails Sending outbound emails Online behavior tracking Basic reporting Pricing The software is pricier than other options, starting at $39/month for 2,500 subscribers. However, it has a 14-day free trial if you want to take this software for a spin. 7. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Conversion funnels Overall ranking: 4. 3/5 GetResponse is an email automation tool that’s easy to set up and has many templates and features. By combining email marketing with automation solutions, GetResponse can grow your business online and build an email campaign that fits your business and audience’s needs. Moreover, you can engage your audience at every step of the customer journey and increase engagement. GetResponse also helps your B2B company boost engagement where your audience is more likely to respond than other alternatives. While this solution offers powerful features, it’s also beginner-friendly. New marketers can build contact lists and convert random traffic into subscribers by nurturing them, thus generating more leads and delivering relevant communication to their audience. E-commerce businesses also benefit from one-click integrations with preferred online stores, such as WooCommerce, to help them consolidate their reputation in the industry. It might be one of the few email marketing software programs that helps you connect with your audience anytime, anywhere, via webinars. You can strengthen your relationship with them by sharing meaningful content and experiences with your recipients on channels they like. Moreover, it only takes a few minutes to create a session and be able to customize the URL or manage registrations and subscriptions. GetResponse Features Website builder Webinars Conversion funnels Digital marketing reports Quick transactional emails A/B testing Pricing GetResponse offers a free plan for up to 500 contacts. Then, its basic email marketing plan starts at $19/month. 8. Constant Contact Pricing: Paid plans start at $12/month, 14-day trial Best feature: List-building tools Overall rating: 4/5 Constant Contact is an email marketing automation service that focuses on artificial intelligence to power your campaigns. It’s been on the market for over 25 years, and its objective is to give small businesses a way to thrive and grow. Constant Contact offers many valuable features that B2B companies can use, such as advertising posting and social media marketing, to engage new customers and build stronger relationships. By harnessing the power of AI, you can craft content that resonates with your audience and nurture clients at every stage. Constant Contact has over 5,500 integrations, so you can better connect with your customers on their preferred social media platforms. In addition, this platform can segment your client lists so you can understand where, when, and how your audience wants to interact with your content. One of Constant Contact’s top features is reporting. Through engagement reports, its email tracking software can determine where your prospects are in the sales cycle. Constant Contact Features List-building tools Social media marketing Website sign-up forms Surveys and polls Lead generation landing pages Click-tracking heat map Pricing Constant Contact lacks a free plan, but you can test it for 14 days free of charge. The most basic plan, Lite, begins at $12/month for 500 contacts. Read our Constant Contact review 9. Brevo Pricing: Paid plans start at $25/month, free plan Best feature: SMS Marketing & WhatsApp Campaigns Overall rating: 4. 5/5 Brevo (formerly Sendinblue) is an email marketing software solution that helps B2B companies strengthen customer relationships via email, SMS, and chat. It offers a complete toolkit for fostering loyalty and capturing your audience’s attention. What’s great about Brevo’s platform is that even beginners without prior experience can use this app. Due to its clean user interface and extensive knowledge base, anyone can use this solution to send emails, segment their lists, and engage with their audience at every stage of the journey. Brevo also makes email marketing easier by requiring no design skills; with over 45 responsive and professionally designed templates, you can create content that connects with your target audience and converts. However, the best feature is SMS marketing. If you're interested, Brevo can help you refine your SMS marketing with reports and statistics showing what works for your subscribers and what needs improvement. Furthermore, this software specializes in WhatsApp campaigns, and you can quickly build multimedia campaigns that convert and reach subscribers through different channels. Brevo Features Transactional emails Facebook ads Sign-up forms WhatsApp campaigns Live chat Deal pipelines Pricing Brevo has a paid plan starting at $25/month with unlimited contacts. It also has a free plan that allows you a limited number of emails (300 per day). Additional Resources Free email marketing services Email automation software Frequently Asked Questions (FAQs) Here are some usual questions regarding B2B email marketing software. 1. What is the best B2B email marketing software? While every B2B marketing software has unique functionality, there are some key features to look for when choosing your tool: Marketing automation Email segmentation A/B testing Integrations and API Email builder Advanced reporting There are various tools in the market that cover your B2B email marketing needs. Your choice depends on your specific use cases, budget, and limitations. Moosend, for example, has all these features at an affordable price so you can get the most out of your email marketing campaigns. 2. What is the best way to send a newsletter? The best way to send a newsletter is through a dedicated email marketing tool. There are various great services out there, but Moosend is an ideal service to consider due to its 90+ pre-made email templates that help you craft well-made email newsletters in seconds. On top of that, its high email deliverability ensures your emails go straight to the inbox. 3. How does B2B email marketing differ from B2C email marketing? B2B email marketing focuses on providing valuable information to other businesses and addressing their specific pain points. It usually involves longer sales cycles and multiple decision-makers. On the other hand, B2C targets individual consumers with a focus on immediate engagement and purchases. 4. How can automation improve my B2B email marketing efforts? Automation helps eliminate repetitive tasks, including sending welcome emails, follow-ups, and drip campaigns, freeing up time for more strategic activities and ensuring relevant and consistent communication with your audience. --- ### HTML Email Creation: Best Practices & Templates [2025] > Discover best practices, responsive design techniques, and the benefits of using drag-and-drop builders to create HTML email campaigns. - Published: 2023-08-31 - Modified: 2025-01-20 - URL: https://moosend.com/blog/html-email/ - Categories: Email Marketing, Design - Levels: Beginner, Intermediate HyperText Markup Language (HTML) is the markup language generally used for web page creation, but you’d be surprised to learn that you can use it to craft emails. While you can send plain text emails and increase conversions, you can go the extra mile and draft HTML or inline CSS emails— multimedia messages with a heavy emphasis on design and the use of GIFs or videos. Plus, you don’t need experience with coding to create amazing HTML emails. In this guide, discover tips and tricks for creating simple HTML emails that engage your audience and convert them into buyers. How To Create An HTML Email Plain text emails indeed have a lot of advantages, but many people prefer using HTML emails to engage their audience. This happens because you can use HTML emails to present your content clearly and visually appealingly. Plus, images or videos can keep your audience’s focus on key parts of your email body, thus improving engagement since people scan your content more efficiently. This is just the tip of the iceberg — check out the FAQ section for more on HTML email’s benefits. For now, let’s focus on how to create an HTML email and the three common ways to do so: 1. Use an HTML email builder The easiest — and most popular — way to create HTML emails is to use an HTML template builder. These tools can help you design professional-looking emails using pre-made templates with zero coding abilities required. With an HTML email visual builder, you can save time and resources as you stop designing emails by hand; all you need to do is choose a ready-made template and customize it to fit your email campaigns. When it comes to choosing your HTML builder, it’s best to look for the following: Customizable templates — In a library full of templates, you can easily find a suitable one for your specific needs. Plus, if you have a new idea later down the line, you can use the same tool! Using these editable templates, you can create beautiful HTML files from scratch without any coding experience. Built-in email structure editor — With this feature, you can simply edit your templates whenever needed and add the graphic design elements you like. Compatible with different email service providers — This is important because you want to display your email properly on all mobile devices, apps, or email clients like Gmail, Yahoo, or Microsoft Outlook. Uncomplicated and automatic process — Crafting HTML emails should be quick, intuitive, and straightforward, with fully responsive and customizable designs. Luckily, Moosend ticks all the boxes and offers an all-in-one solution to help you craft designer-made HTML emails that catch your subscribers’ attention — and encourage them to act now. Try the HTML builder 2. Use HTML email templates Three types of HTML emails are available; let’s talk about each. Pre-designed templates: add them to your library and use them to craft new email campaigns whenever desired. Customizable templates: reuse this type of email multiple times for different email marketing campaigns by adding different text or images. Responsive HTML email templates automatically adjust to any screen resolution so people can easily read emails on their device of choice. But how do you choose the right template for your campaign goals and target audience? Let’s take a look at an example from Moosend: Customize this template This email template is suitable for e-commerce businesses because it aims to sell a product — in this case, roses. You won’t use this HTML template if you want to promote your webinar or use this color palette to promote men’s perfume, as pink is more often associated with femininity. When selecting your HTML email template, understanding your subscribers’ expectations, and knowing your target audience and what they want from you are key things you should keep in mind. Before we move on, let’s look at two more examples, starting with this hospitality email design: Customize this template This newsletter template is suitable for the catering industry, as it showcases different estates your target audience might be interested in for their next vacation destination. Let’s view one more Moosend example: Customize this template This template segments the content into small sections that carefully balance visual elements with small text snippets. This way, the recipient can easily choose the content that interests them the most and access it through the engaging CTA buttons. Author’s Tip: If you want to look for templates, check out these websites — or use one of Moosend’s 80+ free templates that you can easily personalize. 3. Code it yourself Of course, if you have any coding experience, you can craft your own email templates using HTML code from scratch. Typically, HTML emails need to contain the following: Header — the first thing your recipients see when they open an email. Email body — where you present your main message. Call to action (CTA) button — since each email has a goal, you should put a corresponding CTA button that motivates the reader to act. Footer — the last part of the body where you can provide email addresses, phone numbers, and social media links so recipients can contact you. While crafting emails without dedicated software is harder, you can work alongside a web developer to design templates that convert and represent your brand. But follow us further into this article to learn how to develop HTML emails. HTML Email Development Best Practices What should you consider when designing or coding your HTML emails? Are there any tips you can apply to create responsive email templates or ensure cross-platform compatibility? Let's see! 1. Find the right tools Any developer needs the right tools to build HTML emails. While you don’t need advanced coding knowledge (but it does help! ), you need basic HTML skills to get you started. There are many courses and tutorials online you can find to build your coding abilities. After you’ve gained some experience, there’s one more step you need to take before you start building your own email code: you must find a code editor. Below you can find some popular tools for the job: Developer tools: Visual Studio Code, Espresso, Coffee Cup HTML Editor, or Onivim Email testing software: Litmus, Mailchimp, Stripo, or GlockApps Of course, you will also need a tool for sending your HTML emails. Moosend is an easy-to-use platform that can help you quickly create HTML email marketing campaigns using pre-designed templates and a drag-and-drop builder for newsletters and landing pages and then send them to your audience. 2. Ensure your design is responsive A huge challenge many developers face is ensuring emails display correctly on all screen sizes. For instance, an email might look great on someone’s desktop but can become an incomprehensible mess on mobile devices. When designing your HTML emails, you need to be careful of media queries and device width and ensure your emails look consistently good on various screen resolutions. 3. Check how emails look in different email clients To ensure cross-platform compatibility, you must maintain cohesion across various email providers. After all, an email in Gmail will look different than one in Apple Mail, as each supports, loads, and interprets HTML based on their standards. To avoid that, make sure to check your emails before you send them using an email preview tool. Some of these tools also allow you to see how your email looks on different email clients to help you optimize them before they reach the inbox. 4. Consider your email size Long HTML emails might load slower, which can annoy loyal subscribers — and make them unsubscribe — while failing to engage a potential prospect. Even if your emails won’t load in time, the reader needs to know what the email is about through HTML tags or alt text. To find the ideal email length and see how many pixels (px) you need for the email to render correctly, visit this article. 5. Use a preheader text An email preheader is the small section of text you sometimes find after the email subject line, which gives subscribers a short preview of the contents. You can use this tactic to persuade users to open your email, offering valuable insights and additional CTAs to make them interact with your messages. 6. Optimize your emails Testing your emails in time — at every stage of development — will help you spot irregularities and ensure you create a steady experience across different gadgets, email providers, operating systems, and web browsers. Without further ado, here are some methods for testing your emails: Do a CSS email checkup — Services like Litmus or Email on Acid ensure users can access your content and that it looks good in any inbox on any device. Use HTML preview tools — A preview tool, such as PilotMail, can show how a browser renders and displays your HTML email on a desktop or smartphone for each of your subscribers. Using this information, you can adjust your code and layout until you find the sweet spot. Check emails for broken links, typos, or image rendering — Broken links stop the recipient from interacting with your content; moreover, while we’re all human and make mistakes, sending emails filled with too many spelling or grammar errors (especially getting a subscriber’s name wrong — yikes! ) can reflect poorly on your brand. Test your subject lines — Subject lines are your subscriber’s first impression, so they need to be concise and devoid of any spam words. Since crafting the perfect subject line is hard, you can try Moosend's free subject line tester, Refine, to see how many subscribers it engages. Creating Stunning HTML Emails As you can see, you don’t need to be an expert in coding or web design to craft magical HTML emails. What you truly need is an email service provider that can keep up. Moosend can be your best friend when it comes to creating beautiful email campaigns that easily convert potential customers into buyers. Through its intuitive and easy-to-use email builder, you can craft creative email newsletters, landing pages, or transactional emails that engage your audience at every step of the customer journey. Test it for yourself by registering for free today. Frequently Asked Questions (FAQs) Did we leave something out? Don’t worry; we’ll provide the answers you seek in this FAQ section. 1. What is an HTML email? An HTML (HyperText Markup Language) email is a web page in email form, allowing you to add images, links, and other graphic elements to your emails through builders. 2. What is the difference between HTML and plain text email? An email in plain text contains text encoded in the ASCII (American Standard Code for Information Interchange) format, without any links or graphics. Meanwhile, HTML is a markup language that allows design elements, such as custom fonts or colors, that basic emails do not, and you can customize it as you see fit. 3. Are HTML emails better than plain text messages? While plain text works on all devices and loads quickly, HTML emails have greater design flexibility by adding photos, links, and personal styling. 4. What are the advantages of using HTML for email? Here are the main advantages of using HTML for email: Better email tracking: You can see which design better resonates with your audience so you can generate more leads and conversions by measuring engagement, click-through rates, or email open rates. Improved user engagement: Since most people scan your email for key points and process visual information faster, you can engage them through appealing designs. This way, you reach and connect with your audience and improve their experience by using formatting, color, fonts, tables, etc. , to highlight vital information. Clearer email design: Instead of burdening your email with fluff, you can better structure it so it’s easier to read by dividing sizable pieces of text or using design elements to display your message efficiently. --- ### How To Whitelist An Email In Gmail, Outlook & More [2025] > Follow our guide on how to whitelist an email and use these actionable strategies to improve deliverability rates and maximize your efforts. - Published: 2023-08-28 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-whitelist-emails/ - Categories: Email Marketing, Email Deliverability - Levels: Beginner, Intermediate As an email marketer, you want your carefully-crafted content to end up in your subscribers’ inbox, not their spam folder. However, it might be harder to achieve this, especially when email service providers like Google or Yahoo Mail have improved their spam filters to combat junk email. Without whitelisting, all the effort to create the perfect email will go down the drain as it might inadvertently get caught by the filters. To avoid this situation, today we'll learn how to whitelist an email and provide all the necessary answers to boost your marketing efforts, so let’s get started! What Does Email Whitelisting Mean? Whitelisting — or safelisting — is a method by which email recipients create an approved or safe-sender list that prevents content from ending up in their junk folder. This lets email service providers know that the recipient trusts certain email senders, whose content is therefore marked as "not spam. " The recipient allows the email addresses on their approved-sender list to send content to their inbox. If your email address is whitelisted in this way, it guarantees that your customers receive your emails and helps you boost open rates and email engagement, no matter which provider they use. So, the main reasons to ask your subscribers to whitelist you include: Enhancing your email marketing campaigns Improving email deliverability rates Ensuring your subscribers don’t miss important emails from you But how does anyone whitelist an email? To ensure your content reaches your subscribers, you need to make recipients of your emails aware of whitelisting. But first, let’s look at how to whitelist emails for different email service providers. How To Whitelist An Email In Gmail Gmail is a popular email provider, with over 1. 8 billion people worldwide using it to receive and send emails in 2023. It’s probably why so many marketers use Gmail as a way to boost their email marketing strategy and engage customers; however, it has strong spam filters in place that can hinder your efforts. So let’s see how to whitelist an email in Gmail: Log in to your Gmail account. Select the gear icon in the top-right corner of the screen and click “See all settings” from the drop-down menu. Pick the tab “Filters and blocked addresses” from the top menu to see your existing filters and blocked senders. Select the “Create a new filter” button and enter the domain or email address you want to whitelist in the “From” field. When finished, click “Create filter,” and then check “Never send to spam” to successfully whitelist every email the filter applies to. How to whitelist an email in the Gmail app While you can’t access your filters and block addresses on Android or iPhone, you can add a sender’s email address to your contact list, thus giving them access to send you emails. If you want to filter your Gmail spam folder properly, it’s best to do it on a computer. Here’s how you can whitelist emails on an iPhone: Go to your spam folder, track down the email you want to whitelist and click on it. At the top of the email, you should see a square gray box with the option to “Report as not spam. ” By clicking this button, you let Google know you consent to receive emails from this sender. Alternatively, you tap the three dots in the upper right corner and select the same option. Now let’s see how you can whitelist an email on Android: Open the “Contacts” app. Select the “Create contact” option at the bottom left. Enter the contact’s name and email address and connect the right account. When done, click “Save” to add contact. Let's see how to do this with another popular email client. How To Whitelist An Email In Outlook In resent years, Microsoft has ensured safelisting your favorite addresses or domains is as easy as pie. Let’s see how to whitelist an email in Outlook: Like Gmail, click the “Settings” (or gear icon) option in the top right corner after logging into your Microsoft Outlook account. From the pop-up settings menu, select the “Mail” option. Select “Junk email” from the submenu. Enter the email address you want to add to safe senders, then choose “Save. ” Easy, right? How To Whitelist An Email In Yahoo Mail Yahoo Mail still has over 227. 8 million users in 2023, and it’s a classic email service provider used by older generations for personal and business purposes. What’s great is that Yahoo Mail makes it easy to move a sender or domain name to your whitelist. Here are the whitelisting instructions for Yahoo Mail: Navigate to “Settings,” located on the right side of the screen. From the drop-down menu, select “More Settings. ” Click on “Filters” to access your filters. Hit the “Add New Filters” button and enter the email address you want to whitelist. Click “Save” to finish the process. How To Whitelist An Email In AOL AOL, short for America Online, is a free email service provider requiring no special software. Since it’s mostly a web service, you can simply access your AOL account on your favorite browser. Regarding whitelisting, you only need to add specific emails to your address book to successfully create your whitelist since AOL considers your contact list safe. Let’s go through it step-by-step: Select “Contacts” from the left menu. Click on the three buttons at the top right and select the “Add a new contact” button. Enter the required data, then click the “Save” button located at the bottom to add the contact. How To Whitelist An Email In Apple Mail Technically, Apple Mail is both an email service provider and an email client through which users can check and receive emails from different accounts. You can add your Gmail or AOL account to iCloud Mail and view all the emails these accounts receive in a single app. For the Apple Mail app, you can do the following: Open the app and go to the “Mailboxes” screen. Go to the “Junk” folder and find the spam email you want to whitelist. Swipe left on the specific email and select the gray box with the three buttons. Tap the “Move to Inbox” button to “whitelist” your emails. Moving on, to whitelist emails in iCloud email, here’s what you need to do: Sign in to your iCloud account. Go to “Contacts. ” Click the plus icon on the screen’s bottom-left corner, then select “New Contact. ” Fill in the gaps and click the “Done” button in the bottom right corner. How To Encourage Your Recipients To Whitelist Your Email To encourage email recipients to read your newsletters and whitelist your email address, you can add a simple and friendly reminder in your emails, followed by instructions. If you frame it like a benefit, you can ensure people will always receive your emails. For example, you can say something like this: “To never miss our emails, please consider whitelisting us. ” Here are some other useful tips for encouraging subscribers to whitelist your email: Add the message to your first email: To improve deliverability, include this message in a postscript section at the end of your welcome email so it’s more likely to stick in the recipient’s mind. Use FOMO: The fear of missing out on your updates will encourage prospects to whitelist your emails so they won’t miss future emails with news, updates, or recommendations. Employ humor: Using lighthearted jokes makes your brand more relatable to your readers, which will help you make your way onto your subscribers’ safelists. Give clear instructions: Some people might struggle with whitelisting email addresses or be unfamiliar with the procedure, so include links to step-by-step instructions. Now Over To You To ensure your subscribers get your content, you need to properly “teach” them how to whitelist your address. In return, you’ll receive fewer spam complaints and improve your deliverability rates. But the best strategy to ensure your content won’t end up in the wrong place is to improve your email marketing strategy. Moosend is a simple, modern, and effective solution at an affordable price, offering excellent deliverability rates and great automation features that will take your email marketing efforts to the next level. See for yourself by trying Moosend for free today. --- ### 20 B2B Email Marketing Examples & Why They Work [2025] > Discover 20 great examples of B2B email marketing done right and get inspired to create or improve your campaigns. - Published: 2023-08-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/b2b-email-marketing-examples/ - Categories: Email Marketing, Examples - Levels: Beginner Since forever, business-to-business companies have used email marketing campaigns to reach a wider audience, generate more revenue, and engage new leads. However, some companies still use this marketing channel wrong, failing to create effective email marketing strategies that capture the attention of a busy audience. Today, we’ve hand-picked 20 great B2B email marketing examples to help you see: what makes a good email how to craft content that attracts potential customers Let’s start! What Is B2B Email Marketing? B2B email marketing is a marketing strategy that focuses on reaching out to potential clients for business-to-business sales. The main objective of B2B email marketing campaigns is to attract leads by discovering the core audience’s issues and offering solutions that solve their problems. Since it’s a purchase that can significantly impact a company’s bottom line, B2B should offer straightforward, benefits-focused, and more educational content than business-to-consumer (B2C) content. So why do B2B companies need email marketing to reach their audience? Let’s find out in the next section. Why Email Marketing Is Important For B2B Companies Since the email marketing industry is worth around 7. 5 billion dollars — and that number will continue to grow in the coming years — email is worth the investment. Effective email marketing strategies have the power to aid companies in connecting with their target audience and generating more leads. Let’s look at some of the benefits: Increased return on investment (ROI): Good email marketing campaigns allow businesses to reach new customers and cost-effectively drive more revenue. Better lead generation: You can build engagement through email marketing campaigns to reach a wider audience with valuable content in exchange for opt-ins and email addresses. Improved customer retention: Clients want to feel you care about their preferences. So, by offering personalized emails, such as offers, recommendations, or helpful tips, you can stay at the front of their minds and build stronger customer relationships. Greater insights into customer behavior: Email marketing helps you track important metrics, customer activity, and purchase history to better target your marketing efforts. Luckily, you can use software — like Moosend — to help you manage your email content and campaigns effectively and efficiently. With Moosend, you can create professional campaigns that engage your audience with powerful and easy-to-use digital marketing automation features. Try it today! We’ve now reached the part you’ve been waiting for — let’s look at the most outstanding B2B marketing examples to get your creative juices flowing. 20 Great B2B Email Marketing Examples To Inspire You With the benefits of a good B2B email marketing strategy in mind, it’s time to get practical. Below, we’ve collected the best emails and drip campaigns from various companies that can serve as excellent examples of B2B marketing. Let’s see each of them in action! 1. Asana Subject line: You’re invited to Asana’s virtual workshop Source Event emails are a cool way to attract new customers and persuade people to use your services to fix their problems. Asana understood the assignment and created an effective event email that promotes their online workshops in a simple but efficient way. It’s an informative and educational email that entices readers to participate in one or more virtual workshops, depending on their needs and familiarity with Asana’s solution, so that they can learn more. Through the use of “You’re invited,” Asana manages to personalize the email and makes the subscriber feel valued for being selected to participate in these webinars. 2. Greetabl Subject line: Have you found the perfect client gift? Source High-quality content is one of the best ways to strengthen business relationships, as it leaves a lasting impression on the recipient and increases brand loyalty. Greetabl offers a straightforward solution that nurtures long-term relationships between businesses and their customers. It incentivizes the reader by emphasizing how easy it is to make large orders for corporate events. And, even if the reader struggles with making a purchase, Greetabl has an official Corporate Gifting Specialist who offers a helping hand to those who have questions. 3. Shopify Subject line: Join the Shopify Partner Program Source This email is a perfect example of a personalized offer. Shopify studied the recent activity of the recipient and noticed that they’d created an online store for someone else. Since they have the Shopify Partner Program — a group of web designers, developers, and consultants who use Shopify to build e-commerce websites — they want to persuade the subscriber to enroll in their program. Aside from listing all the benefits of joining the program, Shopify makes it personal by relating to the reader through “like you,” signaling that it’s a highly beneficial solution for people with similar interests. 4. InVision Subject line: 3 ways teams (like yours) use Freehand Source The recent pandemic divided us, creating new ways to collaborate and leading to the rise of remote work. During this period, many companies struggled to adjust to this change and make collaboration easier; and with so many people working from home, it was quite challenging. InVision researched the market, saw the problem, and developed a solution. This promotional email introduces a new product called InVision Freehand that helps distributed B2B businesses collaborate better and share ideas easily. The rest of the email shows the product’s features, ending with a call to action (CTA) button encouraging people to test it. Simple, yet effective! 5. Hootsuite Subject line: Save over $700 on Hootsuite plans and certifications Source Seasonal marketing will always capture your reader’s attention — and it’s an effective email marketing best practice that engages more consumers and boosts your bottom line. This email is a perfect example of promotions and sales based around a certain time of the year. For the whole Cyber Monday week, readers can buy Hootsuite products or courses at a discount, varying from affordable plans to online courses to trials. It’s an optimal transaction for the client and the business: email subscribers can level up their skills or enhance their social media efforts, and businesses can generate the desired revenue and traffic. 6. Semrush Subject line: Boost online traffic Source Companies should take advantage of professionally-designed newsletters, which are essential when building customer relationships and segmenting email lists. Semrush’s message is an excellent example of how an email newsletter should look. Using a simple email design, Semrush drives traffic and click-through rates with carefully curated content that matches the recipient’s preferences. As a result, they can keep existing and new subscribers engaged by tailoring content to the audience’s needs, interests, and wants. Moreover, they’ve also included a quick survey where subscribers can leave feedback so Semrush can gauge the response to these types of emails and adjust their direction with more accurate content, if necessary. 7. Xero Subject line: Welcome to Xero — let’s get started Source These nice follow-up emails serve one purpose: to welcome new users who recently subscribed to a company’s services. It might seem more formal than other examples, but readers expect to see this kind of message after performing such an action in their first email. Xero also uses this welcoming email to thank the reader for choosing its services. At the same time, it encourages them to take the first step by offering instructions on adding their business contact information to the platform. Lastly, the brand offers the option to buy their solution if consumers want to deepen their knowledge. 8. Zapier Subject line: Your Zapier trial has ended Source You can generally see these emails when you join a trial version of a solution or subscription. The purpose is to point out to the user that the demo or subscription will come to an end. Zapier notifies the reader in this announcement email that their access to paid features has expired. They also reassure the user that they still have access to the solution, but they can only use features available in the free plan. To retain subscribers long-term, Zapier cleverly offers them the chance to upgrade their plan and restore access to paid features. 9. Sprout Social Subject line: Intro to Sprout Webinar Source Webinar emails have one single objective: promoting a company’s online webinars. Invitations and webinar email subject lines are easy to create — and it’s an excellent opportunity to generate the results you want and deepen your connection with customers. Sprout Social uses a familiar tone to invite the reader to attend an upcoming series of webinars that go live weekly to discuss the new features and tips on using the platform. The email contains other useful information, such as instructions on registering for the event, what users can expect, and even a review that guarantees the quality of the webinar. 10. Salesforce Subject line: Ready to reopen your business? Use this guide to keep your employees safe. Source A very B2B-esque practice is to promote company case studies, guides, infographics, or white papers to generate more leads. This content marketing strategy aims to email existing or new customers and offer them relevant guides that will help them streamline their business — while also offering Salesforce’s services as a solution to their challenges. People interested in Salesforce’s guide will click on one of the CTA buttons, redirecting them to a landing page where they can see and download the resource, usually for free. These emails follow a simple template, starting with the problem, offering a solution (which the reader can find in the guide), and ending with what the white paper will cover. 11. MarkUp Subject line: MarkUp Workspaces Beta is LIVE! ! Source Now this is how you announce a product’s new features. MarkUp captures the reader’s attention right from the get-go, with subject lines that aim to produce excitement by using emojis and exclamation points. So, people interested in MarkUp’s solution will want to read more — and even test the new features for themselves ASAP. This email paints a vivid picture of the platform’s Workspaces Beta while promising exciting new things. Lastly, MarkUp invites readers to leave their thoughts at the end, another great engagement method. 12. Buffer Subject line: Have you seen Buffer’s latest features? Source Sometimes, users either stop opening your emails or simply unsubscribe from your list for various reasons. Yet all hope is not lost! You can use re-engagement emails to win your subscribers back and remind them what they miss out on. This is a strategy Buffer employs. In their email, they talk about their solution’s new features and make them look exciting. Moreover, Buffer offers a helpful catch-up webinar to get readers up to speed with product updates and use the fear of missing out to make readers join as quickly as possible. 13. Trello Subject line: Conduct better remote interviews Source This wonderful, colored, and fun email from Trello offers great marketing tips for conducting better remote interviews. While there’s little interaction with the reader, the newsletter aims to gain click-through rates by offering personalized content that resonates with the target audience. Moreover, users can access each resource through a customized and inviting CTA button, while snippets reveal something about each piece of content. At the end of the email, Trello offers a sneak peek into their solutions and invites the reader to try their product for free. 14. Smashing Magazine Subject line: How To Make Honest Design Work For Digital Business: Meet “Ethical Design Handbook” Source When you have a product that’s simply too good to keep to yourself, you must share it with your customers. In Smashing Magazine’s case, it’s a handbook for designing digital products. This email promotes the book and details what users will learn from it with informative bullet points and a sneak peek at the table of contents. To incentivize the readers to purchase this handbook, Smashing Magazine offers a free PDF sample of testimonials that users can read to make an informed buying decision. In addition, recipients can receive the e-book for free if they’re subscribed to paid plans — and might even get a $5-$10 discount on future products. 15. Webflow Subject line: Our efforts to keep local businesses afloat Source When users hesitate to invest in your solution, you might need to nudge them in the right direction. A small email that reassures them you’re there for them might be the last push that gets them to act. Webflow uses this strategy to encourage readers and show them that taking this first step isn’t scary. By listing their features — from three free website templates and discounted access to specific features — Webflow creates a positive impression about their services in a straightforward manner. This way, readers feel safe knowing that Webflow will be there with them on every step of the journey. 16. Divvy Subject line: April Update — We’ll get through this together Source A few years ago, COVID-19 affected many businesses. It was a time of unrest, struggle, and confusion — but many companies, like Divvy, stepped up to the plate and tried to help others make this journey smoother. To drive traffic, Divvy offers subscribers valuable resources that’ll get them through the storm. By using relevant and engaging content, this company drives the desired conversion rates and generates more leads while reassuring readers that they have Divvy’s support down the line. 17. Google Subject line: Get help creating your first ad Source Many companies use paid advertising to drive traffic to their website and increase their exposure to interested audiences. Naturally, Google knows that and wants to convince potential clients that they can easily create compelling advertising with their services. To persuade subscribers, Google starts listing its solution’s benefits. Then, to emphasize how excellent their services are, they add statistics that show subscribers how millions of businesses increased conversions and found new customers with Google ads. For those interested in getting more information, Google included a helpful link to a case study. 18. PayPal Subject line: What did other leaders learn from an eventful 2022? Source You can learn many things from analyzing the past year — and PayPal uses this knowledge to its advantage. In this email, they offer valuable resources for business leaders who want to see what next year has in store. This guide allows readers to learn from past mistakes and better prepare for future challenges. Since the resource comes with insights from experienced leaders, the reader has the guarantee that they’ll learn something valuable. It’s a simple email that aims to increase conversions, traffic, and open rates by offering riveting content. 19. Harvest Subject line: Want to boost team productivity and retention? Here’s how. Source So, do you want to boost team productivity and retention? We bet you do! With such a compelling subject line, it’s hard to resist clicking on it, as it draws your attention. While pleasing and straightforward in appearance, Harvest’s interesting monthly email also offers content that resonates with its target audience. Aside from offering valuable resources for interested parties, this newsletter also acts as an announcement. At the end of the email, Harvest advertises a product update and invites subscribers to read more by clicking the CTA button. 20. Pitch Subject line: Confirm your email address Source This is more of an automated email that lets the reader know there’s only one more step before they gain access to their account. It’s a standard confirmation email that every company sends when someone registers to the platform or creates an account. The email aims to acknowledge the transaction and put the clients at ease; by establishing themselves as trustworthy, Pitch builds a positive first impression and convinces readers it's worth the investment. And that’s it! Our list of B2B email examples is finally at an end. We hope you've found something that inspires you and use this knowledge to create emails worthy of your client's attention. But before we part ways, let’s take a quick look at the differences between B2B and B2C. What is the Difference Between B2B and B2C Email Marketing? We’ve briefly touched on this subject earlier, but let’s explore it further. While both concepts deal with communicating with customers and guiding prospects through the funnel, four key differences make them unique: Buying cycle: B2B marketing takes more time than B2C. B2B customers often evaluate each aspect of the product before purchasing, and it involves more stakeholders. On the other hand, the B2C process is shorter and often relies on a buyer’s impulsive nature. The tone of voice: B2C is more casual, friendly, and personal, aiming to pique someone’s interest by being simple and relatable. While B2B content can also be more casual, they tend to be professional and more objective. Email timing: In email marketing, timing is everything. While you can send B2C emails during late evenings or weekends, B2B needs more restraint. It’s a good idea to send emails when people are at work rather than on weekends. You can try the A/B testing feature of any email marketing software to see the best times to send your emails. Type of email content: B2C email marketing focuses on tugging people’s emotions through attractive visuals and personalizing the message. Meanwhile, B2B concentrates on benefits and features that help businesses save time and money. Now Over to You All the companies featured in this article understand how to engage customers and keep their attention effectively. Now it’s your turn to start crafting emails that generate leads — but if you need an extra pair of hands, Moosend is here to help. With email automation features that drive real revenue growth and beautiful email templates that build relationships, Moosend can quickly turn casual visitors into buying customers. Don’t believe us? Try it for yourself today! --- ### 35+ Engaging Event Email Subject Lines [Examples & Tips] > Discover over 35+ effective event email subject lines to improve your open rates and see examples of event-related emails and actionable tips. - Published: 2023-08-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/event-email-subject-lines/ - Categories: Email Marketing, Copywriting - Levels: Beginner Virtual events are a great way to connect with your audience, strengthen your relationship with them, and offer valuable information. Since it’s your first point of contact with your potential clients, you need engaging event subject lines to get people to attend them. If it isn’t eye-catching enough, subscribers will likely ignore the invitation or send it to junk mail. In this article, discover actionable tips for writing attractive email subject lines that increase your email open rates, and see hand-picked examples of great invitation subject lines. 35+ Event Email Subject Lines That Work Crafting something new is challenging, especially when everyone else seems to have great ideas while you’re coming up blank. We’re here to guide you in the right direction! In this section, you’ll see different types of subject lines, such as: Initial event invite subject lines: announce a new event. RSVP subject lines: persuade subscribers to register for the event ASAP. Follow-up subject lines: gauge the audience’s reaction. Collaboration subject lines: announce guest speakers. Invite returning attendees: make people feel valued and appreciated for their long-term contribution. Don’t worry — we’ll also show you examples of great event invitation emails later in this article to make things clearer, so stay tuned! Let’s start with some initial event invite subject lines. Initial event invite subject lines These initial subject lines should create excitement and urgency in the reader and get people to open the email. Here are some great examples: Great news, . We present ! Time to get excited, . is here! See you at ! Don't miss this awesome ! Free on ? Get your tickets for now! Coming Soon: on . , get your tickets for today! Exclusive invitation: Join on ! Limited seats: on in ! Hey, ! Are you ready for ? RSVP event subject lines Knowing who will attend your upcoming event is necessary, so you should send a reminder email that nudges subscribers to register as soon as possible. These subject lines should hook reluctant readers and encourage them to attend and gain vital knowledge. Let’s look at the most compelling email subject lines: , confirm your attendance at ! Are you joining on ? Secure your spot at before it’s too late! Limited time: Registration closes soon for ! Hey, , will we see you at ? A seat at our has your name on it. Don’t miss out on on , . days left to register for . Oh no, tickets for are about to sell out! is tomorrow! Hurry and register now! Follow-up email subject lines Your webinar is over. Now what? Even if you had a successful event, you should continue communicating with your attendees, offering strong calls to action. It’s a perfect time to engage with them and see what their thoughts are, so let’s see some good subject lines for post-event engagement: Any thoughts on , ? We’re curious about what your thoughts on are. What did you think about ? We want your feedback on , . Help us improve our next events. Rate your experience at . , got feedback to share about ? Your opinion matters: How was ? Was as good as you expected it to be? Penny for your thoughts, ? Collaboration event subject lines Guests are a considerable part of any successful online event; including their names in the subject line will definitely catch your reader’s attention. Here are the best email subject lines for this type of email: and are joining forces at ! On , and host a live webinar. Be sure to catch talking about on . and share valuable insights on . Join and in a special webinar. Meet and on . What does think of ? Subject lines to invite returning attendees Show how much you value and care about returning attendees with these effective email subject lines: Hello again, . is waiting for you! Ready for another on ? We're back, ! Ready to join us on another adventure? Let's meet again at on , . Special discount, only for you, . Had a blast last event? Join us for more fun at ! Since we missed you so much, get ready for another webinar. VIP tickets and early access for you, ! Book your seat now! We’d love to see you again at ! Subject lines are versatile, as you can see in these examples. While you can use them in your next event marketing campaign, learning to write them yourself is a good idea because you’ll seem more genuine. Read on to discover how to design good email event subject lines that catch your target audience’s attention. Actionable Tips To Write Better Event Email Subject Lines Subject lines are vital for creating positive first impressions since people decide to open your email based on what they read in the inbox. However, it’s hard to find powerful words that keep your target demographic engaged without sounding too spammy. Luckily, we've uncovered the secrets to writing catchy email subject lines and want to share them with you. Here goes! Keep it concise Adding every tiny detail in your subject line is tempting — but it’s best to include those details in the main body of your email. Keeping subject lines concise will ensure high email open rates, especially since most recipients open their emails on mobile devices. It needs to hook them right away in a few words. So, to ensure your readers open your email, here are some tips for keeping subject lines easy to read: Avoid complicated terms or jargon. Keep subject lines between 6 and 10 words. Use simple and clear language. Author’s Tip: Test the effectiveness of your subject line with these free tools. Or you can try Refine, your free subject line tester that saves you time and effort. Create a sense of urgency To prod email recipients into action, your subject line should create a sense of urgency. There are many ways to do so, one of them being to include a deadline in your subject line. This way, you can increase conversions as people feel pressured to join your event before tickets and seats run out. Another method is to offer an immediate solution to the audience’s problem. By doing so, you’ll persuade people to take action now — especially if it’s a rare opportunity — and make them open the email to register. Also, you can leverage the power of emojis to visualize urgency and catch attention. This is a simple and effective trick that actually works! Channel the power of FOMO We’ve all heard of FOMO — a popular but effective marketing strategy that uses people’s fear of missing out to get them to act. You can employ this tool when writing your email event subject lines, and you can do so by: Counting down the number of days left before the event. Mentioning how many people have already signed up to attend. Highlighting the limited number of seats left. Naming some of the event’s biggest guests. A/B test your emails to improve your metrics One of the best and fastest ways to determine whether your email subject lines will perform is to conduct an A/B test. It involves testing two event subject lines by sending them to a different segment of your email list — and seeing which your audience likes better. Fortunately, Moosend is an expert when it comes to A/B testing. Since Moosend is an all-in-one email marketing solution, you can easily see which email content, campaign, and subject line performs better by following simple steps. Learn more about creating an A/B campaign with Moosend by clicking here. Register to try it! Make it personal when possible Your subject lines should feel like an invitation from a friend rather than a bland or generic invite that might give recipients the impression you don’t care whether they attend the event. It’s easy to make subject lines feel personal; you can include the subscriber’s name in the subject line or even use “you” to get their attention; this way, you connect with your potential attendees more organically. Sending personalized emails is Moosend’s forte. With their solution, users can easily send customized emails without much effort, and it can help them significantly improve the efficiency of their email marketing campaigns. Avoid spam words In your event subject lines, using spam words — keywords that email service providers identify as red flags — is a big no-no. Doing this, you risk triggering spam filters that might reroute your email to the recipient’s junk box and hinder your engagement efforts. Generally, this happens because people associate spam words with money or scams — let’s look at some examples: Urgent Act now Order expires Last chance $$$ Risk-free Luxury No obligation Dear friend Email harvest We hate spam Check out this article to see a definitive list of email spam words. Now, let’s examine five examples of amazing event invitation emails that compel people to register. 5 Examples Of Great Event Invitation Email Subject Lines You’ve made it to the practical part of this article. As promised, we’ll share with you five good email subject line examples that capture your reader’s attention and drive conversions. 1. Miro Subject line: Live Sessions for the Lifelong Learners This email caters to the target audience’s love for knowledge, which is clear straight from the subject line. People hungry to grow professionally will want to use Miro’s resources to optimize their processes. However, the email contains more than an invitation to live sessions. Aside from promoting upcoming webinars, Miro entices readers to attend their helpful online courses, which are especially useful for those preferring to learn by themselves. Users can also see links to guides and resources if they’d rather read than watch a video. It’s a catchy and comprehensive example that pleases subscribers and keeps them engaged with relevant content. 2. Calendly Subject line: Last chance: Learn how marketers use Calendly to accelerate pipeline Let’s look at a more standard email example that urges people to RSVP as soon as possible. This email serves as a reminder that the event will start soon. Sometimes, people might forget to register or need a bit of persuasion to get them to act in time. Calendly nudges subscribers by creating a sense of urgency and triggering FOMO straight from the subject line, using “Last chance. ” These types of emails also have the necessary information about the event, such as what they’ll learn or the date and time, to remind readers of what they might miss out on. 3. Salesforce Subject line: Day one is now streaming on Salesforce+ People usually see these kinds of emails on the day of the event. In this case, the subscriber has already registered for the event and is eagerly waiting for it to start. So, this is a great email to send your attendees on the first day of the online event to maintain engagement. Aside from offering a link to the stream, Salesforce also included a schedule. With this information, attendees could see what was on the agenda and join the sessions they were most interested in on time. 4. Dovetail Subject line: We’ll be seeing you Stateside Dovetail's example targets returning attendees familiar with their events who might be interested in other opportunities. In this email, Dovetail invites recipients to attend an in-person conference. It encourages them to register for the event by offering extra incentives such as drinks, food, and fun alongside people with similar interests. Plus, the target audience will feel more comfortable with the idea because Dovetail hosts the event in a town nearby, so they will only need to travel a little to reach the conference. Listing the guest speakers may also help persuade them further. 5. Slack Subject line: Sessions are ready — we just need you Slack gets personal with recipients from the start, using “We just need you” to show how much they value the readers’ presence at this event. To persuade them, Slack promises valuable insights and actionable tips that attendees should take advantage of to grow in the future. Moreover, they use FOMO to encourage readers to attend because this is a once-in-a-lifetime chance to unlock their organization’s potential with Slack. While it’s a simple email design, it offers all the information the recipient needs to decide whether to attend, such as a glimpse of the agenda and the time and date of the event. Now Over To You With these tips and examples, mastering writing subject lines should be a piece of cake for you. You'll generate more buzz around your events by crafting engaging but informative subject lines and getting people to attend your online webinars in floods. Still, if you want to test them properly, you can try Moosend. With this solution, you can optimize your marketing strategy and create campaigns that drive click-through rates and increase conversions. See how by trying Moosend for free today. --- ### 15 Best Digital Products ?o Sell ?n 2025 [+ How ?o Start & Where] > Discover 15 of the best digital products to sell in 2023 and learn where you can start selling and how to get started. - Published: 2023-08-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-digital-products-to-sell/ - Categories: Marketing - Levels: Beginner Have you ever wondered what are the best digital products to sell? Any savvy marketer knows digital products—non-physical items you can download and use electronically, such as courses—can drive more revenue than other tangible goods. Aside from only requiring a computer and an Internet connection, there are reasons why it’s become a lucrative business model for generating revenue: Unlimited supply of products Easy to distribute Lower production costs If you’re just starting out and have no clue what to sell, we’ve got your back! Keep reading to find a list of top digital products that sell like hotcakes and will get your creative juices flowing. Why Sell Digital Products? Digital goods are simply incredible: they pose almost no risks, are cheap to make, and can bring a steady stream of revenue to your bank account. But do they yield more profit than physical products? If you need extra incentive, let’s look at the benefits and see the five reasons why you should sell digital products today. Low start-up costs First of all, we mentioned earlier that digital products are cheap to make—and it’s true. Since you don’t need a warehouse to manufacture your items or pay extra shipping fees, you can create high-quality products within your budget and drive higher profit margins. Unlimited inventory A warehouse can only fit a limited number of physical products; at some point, your processes will halt due to needing more space. With digital products, you have no such problem. Marketplaces like Shopify allow you to sell and manage unlimited digital downloads, meaning that your inventory will never run out of products to sell. Passive income Passive income comes up a lot in our text, so let’s expand on it. Selling digital products or services online is a great way to make extra cash from home, even if you’re on vacation or want to take a break. Once you’ve established a steady sales flow, your clients will keep buying your digital products without you lifting a finger. Easy scaling With digital products, you can put your worries aside regarding your supply chain. Since you can quickly scale when demand increases, you’ll face no supply chain issues like those who sell physical goods. Flexible pricing options Lastly, you have flexible pricing options. From subscriptions to tiered packages to bundles, you can set the price for any digital product or service you sell—and increase the price if the demand is high. Now that you know why selling digital goods is worth your time, let’s take a look at some of the top products you can consider. 15 Best Digital Products To Sell With the plethora of options available, it’s difficult to untangle the knots and choose the right type of digital product to sell. We understand your predicament, so we’ve narrowed down your options to the following items: Digital Product Difficulty Best for Documents Easy Everyone Courses Medium Everyone Subscriptions & memberships Easy Customers with unique interests and needs Ebooks Medium Entrepreneurs or casual consumers Spreadsheets Medium Companies Music & audio Hard Niche audience, producers, or musicians Digital art Medium Graphic designers, digital artists, and businesses Photography Easy Graphic designers or businesses Video Hard Companies or casual viewers Templates Easy Everyone Fonts Medium Companies, designers, or individual creators Software Hard Businesses of all sizes or individual users Printables Easy Crafty consumers, company branding, teachers Coaching packages Easy Coaches Graphic design assets Medium Web designers, graphic illustrators, 3D artists Found something that caught your eye? Jump to what interests you or read more about every digital good displayed in this article; for each item, we’ll dive deeper into what makes them great digital product ideas. 1. Documents You’re a master in your industry, and you want to spread your knowledge. How can you do that? Through digital documents—virtual files containing relevant information for both the receiver and sender you can only find online. Aside from helping businesses improve their workflows, digital documents also ease the transfer of information, which your visitors can significantly benefit from. Examples Checklists Activities Presentations Printables Templates Industry reports or manuals Step-by-step guides Infographics Case studies Difficulty: Easy Digital documents are easy to make and share on your website, blog, or a dedicated marketplace. Just take a look at these Canva templates sold on Creative Market: Since you share relevant information your audience wants, they'll likely buy it to obtain the knowledge that'll help them improve their operations. You only need to curate your content into helpful documents and promote them through landing pages or other advertisements. Best for Everyone 2. Courses Courses took the world by storm, and now they’re a popular way to monetize your knowledge and help others learn something new. If you have a particular skill or are an expert on a topic, you can share those skills and expertise by providing quality training to those interested in what you offer. Since you can sell courses like most other digital products, you’ll have a great source of income, especially if what you’re selling is in high demand. Examples Music courses Art courses Cooking courses Graphic design courses Language learning courses Difficulty: Medium Courses require more time, effort, and resources to prepare than documents. First, you have to decide what to teach. After this step, consider the format you want to deliver your online courses in, such as audio, video, or text. When you’ve finished creating your educational content, you can choose an online course platform, like Udemy, where you can host your course. Best for Everyone 3. Subscriptions & membership sites Subscriptions and memberships are part of our lives, whether we want free delivery when ordering food or listening to music without ads. Since there’s no corner left untouched by a subscription on the Internet, subscriptions make great digital products to sell due to being predictable cash flow that increases customer loyalty and ensures retention. Usually, subscriptions include weekly or monthly content, such as boxes of goodies, access to exclusive content, or meal plans. Moosend makes subscriptions easy as pie. With our responsive, user-friendly forms, we can help you create professional newsletter subscriptions that drive profits—at the click of a button. This way, you’ll grab your website visitor’s attention once they are committed to reading—and turn casual subscribers into frequent buyers. Examples Health and wellness subscriptions Streaming services, like Amazon Prime or Netflix Software-as-a-Service (SaaS), such as Canva or Adobe Content subscriptions for courses, newspapers, etc. Foodservice subscriptions Music subscriptions Difficulty: Easy Moosend’s handy and rich editor can help you insert images, videos, and other interactive elements without any HTML knowledge to create eye-catching emails or newsletters that convert. Switch between various templates to craft a design according to your needs, encouraging subscribers to act. Start for free! Best for Business owners Casual consumers 4. Spreadsheets You might think, “Aren’t spreadsheets a type of document? Why are they here? ”—and yes, you’d be right. But spreadsheets deserve a special mention in our list of digital products because 66% of office workers use Excel at least once per hour, on average. Since just about everyone uses spreadsheets on their personal computers or smartphones, you can quickly and easily drive profit, especially since there’s a large market for spreadsheet templates or training courses. Examples Microsoft Excel Google Sheets Apple Numbers Zoho Sheet Gnumeric OpenOffice Calc Difficulty: Medium Learning a spreadsheet's basic features and functionalities needs little effort; plus, creating a simple spreadsheet can only take a few minutes. However, anything more complex, such as knowing every function or using formulas, requires advanced knowledge. Developing the skills to create spreadsheets without errors also takes time. However, spreadsheets are among the best digital products to sell and you can make extra cash fast if you hone your skills. Here’s an example by MyDataGenius: Best for Companies 5. Ebooks In this era of digital downloads, you can start writing your own ebook if you want extra cash in your pocket. To emphasize this point, approximately 191 million ebooks were sold in the U. S. from 2010 to 2020. So, this industry is highly profitable, especially since ebooks are informative products people want to spend their money on—and they're easy to consume. What’s great about this digital product is you can write about your passions and interests, and promote the content on your own website, large marketplaces, or online stores. Examples Self-help ebooks Meal prep plans Workout guides How-to guides Blueprints Business ebooks Difficulty: Easy You don’t need to be George R. R. Martin to write something that sells. Producing an ebook that sells is relatively easy since most, such as how-to guides or infographics, require little text and just a few high-quality and relevant images. You can even turn them into audiobooks to reach a wider audience. Best for Entrepreneurs Casual audience 6. Music and audio Listening to soothing jams jump-starts our creativity, reduces anxiety, and improves our sleep quality—and they’re great mediums for spreading your message. While different music caters to niche audiences, people will still purchase audio files that inspire or entertain them, making it a great chance to earn a passive income. You can do so by recording yourself playing an instrument and then selling the recordings to producers or uploading the album on streaming services. Examples Recordings Video game music Audiobooks Relaxing background music or noise Music sheets Worksheets Reusable sound effects Difficulty: Hard Producing any music or sound effects is challenging and requires talent, a particular skill set, or a social media presence and a following to make a decent amount of money. Or you can make it easier and sell music sheets like Tomplay: Best for Musicians Niche audience Producers 7. Digital art One of the most profitable digital products available now is digital art. If you consider yourself a modern—always online—Picasso, there's an enormous creative market for digital art that awaits your masterpieces. For instance, you can turn your hobby into income by selling original artwork or additional “accessories” for graphic design tools, such as brushes for Photoshop. Or, you can monetize your skills; many small businesses look for talented designers to create custom logos or other branding elements. Examples Animations Brand kits Emotes Banners Digital paintings Illustrations Pixel art 3D sculpting Difficulty: Medium Logos might be easy to make, but other design elements take time, creativity, and effort, especially if you want to branch out to more complex art forms. For example, doing animations is more challenging than banner creation, but it’s a highly profitable niche, which makes it one of the best digital products to sell for animators and creators. Best for Graphic designers Digital artists Businesses 8. Video Many people like watching videos, making it a popular method to deliver educational, informative, or entertaining content. But videos mean more than watching Game of Thrones on HBO. Over 91% of consumers demand to see more online video content from brands—and there’s an opportunity for you to meet that demand. If you have a passion for visual content or the charisma to persuade people, then you should invest in videos to meet the rising demands of customers. People are more than willing to pay for videos if they only have to press a play button to gain new knowledge or be entertained. Examples Tutorials Stock footage Podcasts Webinars Animations Gameplay videos and game reviews Product reviews and demos Special effects templates Difficulty: Hard Videos require time and a clear agenda of what you want to present. Here’s an example from Upwork: Sure, quick and short tutorials only require some effort, but if you want to produce high-quality stock footage or animations, you might need to spend more time editing the video frame-by-frame. Best for Companies Casual viewers 9. Photography “Wow, your photos are amazing! Have you ever thought of selling them? ” If you’ve heard this before—or if your hobby is snapping photos on every occasion—then you've found the best digital product to sell! The world of photography is all-encompassing, as first-class stock photos will always be in-demand digital products for online businesses or bloggers who want to beautify their websites. Examples Portraits Photojournalism Editorial photography Stock photography Advertising photography Backgrounds Difficulty: Easy Snapping the perfect photo needs careful consideration—the right light or subject—but, in essence, it’s relatively easy to set up a portfolio where you can showcase your work. With competitive pricing and top-notch images, you can profit from selling independent or client-commissioned photographs. The only problem is the crowded market. It might be challenging to sell your photos at a high price, especially since you can find most stock photos for free on websites like Shutterstock. Best for Graphic designers Businesses 10. Templates One of the most significant benefits of templates is that they save time, helping companies—and people—keep their work and life organized. In our era, when time is of the essence, an easy-to-use design template is a popular option that can save your customers time and money and help them focus on other projects. For instance, Moosend offers 40 free templates that can create great email campaigns or send branded newsletters that convert! Get the templates! Examples Resume templates Social media posts Business cards Invitations and brochures Email templates Powerpoint presentations Twitch overlays Difficulty: Easy Templates are easy to craft, even with limited design skills, which makes them one of the best digital products to sell even if you don't have expertise. You might spend some time and effort putting a template together, but it’s a tool many businesses can use to make their lives easier and fill your pockets. Best for Everyone 11. Fonts Do you have a knack for type design and want to create your own fonts for a living? Then you should know that selling fonts and typefaces is a lucrative business in high demand—and will never run out of style. Of course, design trends and client preferences might change, but people will always look for new, unique, and quirky fonts for their emails, branding, or artwork. The design is only limited by your creativity, as you can craft hundreds of fonts that sell quickly. Examples Blackletter Symbol and glyphic fonts Handwritten Slab serif Script Decorative fonts Monospace Difficulty: Medium You can build fonts through special tools like Illustrator and then upload the digital files on your website or online stores. Developing a DIY font and drawing letters by hand might take time—but the profit is worth the effort. Best for Companies Designers Individual creators 12. Software If you’re good with numbers and complex lines of code, you’ll rejoice to find out—unsurprisingly—that the software industry is massive and constantly evolving. With the global budget for IT predicted to hit $4. 6 trillion in 2023, it offers many profitable opportunities, and you can easily turn code into revenue. Here's an example from the indie game Paralives on Steam: So, since software is among the best digital products to sell in terms of profitability, you can create various items, such as applications, games, or websites to power up your income. Examples WordPress plugins or themes Windows, macOS, or Linux apps Mobile apps for Android or iPhone Video games Web applications Project management tools Difficulty: Hard Being a programmer is a good career choice, but the complexity of software development can make it hard to learn. It’s not a field for everyone, as it requires code writers to understand multiple programming languages, such as C++ or Python; plus, a single wrong line of code can delay the entire project. Best for Businesses of all sizes Individual users 13. Printables Online marketplaces like the Etsy shop have many artisans craving more patterns and printables to apply to their DIY projects. Since printables are popular digital items for those who like handmade stuff, you can sell many easy-to-make printables that help people keep order in their lives. Examples Printable agendas Crochet or sewing patterns Schedules Stickers Planners Artwork Coloring pages Scrapbooking assets Difficulty: Easy If you have an idea someone would be willing to pay for, it’s easy to craft something printable and deliver it to the customer. Best for Crafty consumers Company swag and branding Teachers 14. Coaching packages Coaching is now among the best digital products to sell to potential customers. In today’s digital age, it’s easy to gather clients from all over the world and sell your coaching services as a package deal. So, if your prospects feel like your ebooks aren’t enough, you can move on to one-on-one sessions—and strengthen your relationship with them by working more closely. Examples Assessment interview Short- and long-term goal setting Emergency calls Face-to-face sessions Workbooks Fitness coaching Difficulty: Easy Selling coaching packages is easy—the first step is knowing what ails the clients to customize the sessions. For example, if your customers want to know how to obtain a better work-life balance, you can sell a coaching package that solves their issue via email, workshops, Zoom, or telephone. Here’s an example by Fitness Blender: Best for Coaches 15. Graphic design assets Most entrepreneurs don’t have the necessary skills or the time to create their own graphic assets for their websites, so they have to rely on people who know how to design them. And with around 1. 12 billion websites worldwide, the need for high-quality designers is higher than ever. If you're an Illustrator master and have the skill set to design textures, you can sell your products to meet a particular client's pain points and desires. Examples Textures Stencils Overlays Shapes Lightroom presets Clipart Woodcuts Backgrounds Difficulty Medium Thanks to modern technology, coming up with designs for backgrounds or clipart is a piece of cake. You can either build graphic art bundles or create one for each type. Best for Web designers Graphic illustrators 3D artists Our list has come to an end—have you found something that resonates with your passions? Now that we’ve persuaded you that selling digital products is the way to go, where do you put them on sale? Follow us further to explore the most popular places where you can sell your creations. How To Sell Digital Products Now that we discover the best digital products to sell, we'll share the secrets to creating and making a profit out of them. Let's start! Step #1: Choose what to sell (or brainstorm ideas) The first step to finding the best digital product to sell is pretty straightforward: you need to find the right product to invest in. You can think of what interests you, what knowledge and experience you have that you could share with others, or find solutions to customer pain points or wants. Afterward, you can list every idea you can come up with and narrow it down until you have your star product. Author’s Tip: Don’t discard a “bad” idea from the start—you can always find ways to turn not-so-great ideas into a profitable business. Step #2: Research the market Another essential step in this process is to conduct market research for the winning item to validate your choice—or determine what to sell. Try to be optimistic about this step! It might sound expensive and time-consuming, but there are many cost-effective ways to discover profitable opportunities, such as surveys or interviews on social media. Step #3: Identify your audience or niche It's essential to figure out who you're marketing your products to and find your niche because it creates a loyal customer base, reduces costs, and shows your expertise. The good news is that you don’t have to guess who might like to purchase your products. Here are four essential steps for correctly identifying your target audience: Understand your audience: Conduct surveys to leverage valuable insights into purchase patterns. Understanding consumer preferences, pain points, or behavior can help you produce content that caters to their needs. Segment your audience: You need to analyze your target audience and divide customers into groups based on specific needs or similar traits that lead them towards your product or services, such as demographics, education level, or geography. Build personas: Buyer personas are semi-fictional characters representing groups of people with similar goals, interests, or desires you can use to engage your target audience better. Connect with your niche audience: Keep your fictional buyer personas in mind when you produce authentic content or social media materials. This way, you ensure you meet your audience's needs and build trust. In a nutshell, it's important to know your audience and maintain a personal connection that'll make people want more. Step #4: Choose where to sell your products You’ve done your research. You’ve analyzed the market, found your target audience, and created your digital product. Now you have to decide where to sell your items. You may already have an idea of the perfect marketplace, but you can choose one of the platforms mentioned above or deepen your research and find a solution that fits your needs. Our recommendation is to choose a platform that specializes in, first and foremost, the type of product you have. You’ll find more about where to sell digital products in the next section. Step #5: Promote your products Every step on this list is complete; the only remaining thing to do is promote your digital products. While you can use many different types of digital marketing to drive sales, we think there's only one foolproof and effective solution: Moosend’s email marketing feature. With our intuitive and easy-to-use platform, we can help you thrive in the e-commerce industry. You have thousands of designer-made and fully responsive email templates that you can customize to kickstart your next email marketing campaign—and promote your digital products the right way. Where To Sell Digital Products Now that you know what and how to sell your product, it’s time to find the right place to market it. Many websites out there can help you do that, but only a few truly stand out. Sneak a peek and see our top options. Gumroad Gumroad is a user-friendly online marketplace that helps people earn their first dollar and list whatever they like. While it’s a simple e-commerce platform, it still has powerful features that allow you to sell any digital product you want, from books to memberships to courses. The selling process is straightforward and transparent, so you can sell your products quickly. SendOwl SendOwl is a jack of owl trades platform with all the capabilities you need to sell, deliver, and market your digital products. Their goal is to empower creators and companies to sell anything digital—audiobooks, event tickets, online courses, photography, etc. SendOwl’s unique features allow you to start sponsorships without taking a cut of your profits, so your audience can contribute directly to your work. Etsy Etsy is a global platform for unique and creative goods, from handcrafted pieces and vintage treasures to WordPress themes or business cards. Even though you can find many physical products on Etsy, it's still a good solution for those who want to sell digital goods because it connects you to a global audience of about 100 million buyers. All you need to do is sign up as a vendor, set up a storefront, and add your products—Etsy will take care of the rest. Payhip Payhip is an excellent solution for people who want to sell coaching, digital downloads, or online courses from a single platform. They have a seamless checkout process, creating a great experience for users regardless of their device. Moreover, Payhip has an affiliate program where you can reward clients for bringing you new customers or offer coupons and social discounts for promoting your work. Now Over to You As you’ve seen, digital products are easy to sell—and can be the perfect side hustle for some passive income. If you’re ready to take this next step in your journey, then grab your pen and paper and start brainstorming for ideas. And, if you ever need a partner to help you promote your ideas, keep in touch by visiting our website, scrolling down, and subscribing to our newsletter. And if you feel like starting promoting your digital products asap, you can sign up for a free account and see how Moosend can power you up. --- ### Webinar Invitation Email: Examples, Templates & Tips [2025] > Discover webinar invitation email examples and templates to inspire you, and learn what practices to apply to write awesome webinar emails. - Published: 2023-08-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/webinar-invitation-email/ - Categories: Email Marketing, Copywriting - Levels: Beginner In today’s digital era, attending public classes or seminars in person has been taken over by hosting and taking part in informative online webinars—an activity that boomed in popularity during the pandemic. Not only are webinars used for learning new things, but they are also a cheap way to connect with your audience, boost brand awareness, and drive website traffic. Unfortunately, not all of them are successful at reaching guests. To promote your event, you need a well-crafted webinar invitation email to increase your attendance rate—and ensure your guests will be there when you go live. In this article, discover: Webinar invitation best practices Ten examples to inspire you Effective subject lines to try Steps to build a webinar email sequence Let’s get started! Webinar Invitation Email Best Practices Sending invitations via email is the best way to get subscribers to attend your online event—and ensure your guests will be there. But with so many unique webinars, there’s no one-size-fits-all solution that works 100% of the time, which makes marketing the webinar itself a hassle for most marketers. Not for you, though! With these tried and tested best practices, you can craft eye-catching and persuasive invitations for your virtual events. Write a compelling subject line It all begins with the subject line, as it shapes how many subscribers will respond to your invite. That’s why a subject line should catch the recipient's attention right away and be interesting enough to not end up in the trash bin. Here are some tips for writing irresistible subject lines: Keep it clear and simple Include the word “webinar” Specify the topic of your event Use a preheader where you outline the main idea of the webinar Make it descriptive enough Some subject line examples include “Last chance to attend... ” or “Mark your calendar... . ” If subject line creation isn’t your strongest suit, you can take advantage of subject line testers to give you tips and suggestions on how to improve yours. Author’s Tip: Use questions in your subject line to generate interest, but avoid using trigger spam words or clickbait. Include key webinar details in your email copy The best webinar invitations contain even the smallest details in their body, so make sure to create a detailed agenda for your upcoming events: What the webinar is about: Highlight the topic of your event, as well as subtopics and FAQs. When the webinar will take place: Include the date and time, but also remember to add the timezone, as this is essential for international attendees. How long will it take: Guests need to know how long the webinar will last to adjust their schedules. What the guests will learn: Let your webinar attendees know what they'll gain from participating or what they’ll miss out on. Who will speak: Add a brief introduction and description of the webinar hosts and guest speakers, such as their names or credentials that show why their experience is relevant to the topic. How to sign up: Ensure the process is easy for the attendees, such as leaving a registration link or boosting click-through rates with a clear CTA button. Your invitation needs to include all of these important details, so think about how you want to structure your email to attract your target audience in the best way. Keep your copy concise Every day, we receive a flood of emails in our inboxes, making it hard to read them all. In fact, studies have shown that the number of new or unread messages is now 300% higher than it was a few years ago, signaling that it’s difficult to keep up with the influx of emails. And, since most people scan email copies, your recipients will find it hard to digest the long wall of text in your invitations. Here are the secrets to keeping them short: Have one goal in mind: When you start writing your invitation, have an established purpose in mind so you keep it clear and concise and reduce the overall length of your emails. Avoid adding unnecessary fluff: Since you want to add a personal touch to your emails, you might repeat yourself in emails or add small talk. Avoid redundancies and cut down filler words such as Essentially, Sort of, I think, etc. Take advantage of formatting: If you want to make your points faster, highlight essential information by using formatting, such as bullet points or bolding specific sentences. When creating your invites, ensure key details (date and time, registration link, or webinar topic) stand out the most to boost your retention and response rate. Add CTAs A must-have for any email invite is the call-to-action button. While the primary objective of an effective webinar invitation email is to encourage subscribers to attend the event, a strategically-placed CTA button ensures you get as many registrations as possible. Since CTAs are easy to craft, you only need to make them clear, concise, and captivating. Moreover, ensure your “RSVP” button is noticeable and brightly colored. Author’s Tip: Play with their placement by adding CTAs at the start, middle, or end of your email. Insert an “Add to calendar” button or link So, you received many registrations, yet only a few people actually showed up at the event. What went wrong? Sometimes, it’s easy to forget appointments or other events when life is hectic, even if people meant to attend your online webinar. If you want subscribers who registered for your webinar to show up at the correct date and time, you can include a helpful “Add to calendar” button or link in your email body. With this feature, your guests can add the events to their calendars for easy scheduling, allowing them to set their own reminders. Build urgency with a timer The right amount of FOMO can benefit your email campaign because it builds a sense of urgency that encourages people to register for this special event. So, if you want to do this right, you can count on Moosend. We can easily set up a timer in your email marketing campaigns to inform your subscribers about an upcoming event like a sale, virtual webinar, or product launch. This visual reminder will encourage people to take action—and attend your webinar in droves. Power up your webinars! We’re confident these tips will help you create enthralling invites for all your events. But let’s examine some webinar invitation email templates that’ll get those creative juices flowing. Webinar Invitation Email Templates Now that you know the secrets of creating riveting webinar invitations, here are some example templates that can act as the base for your own email designs. 1. General invitation template The following template is a more general webinar invitation that’s easy to use and customize. Hello, We’d like you to join us on to learn more about . In this webinar, will discuss the following subtopics: Register for our webinar today! Save your spot 2. Personalized invitation template Personalization is key to boosting customer engagement and conversions. Using it in your webinar invitations can grab your subscribers’ attention and make your invitations stand out in their inboxes. When it comes to personalized invitations, simply adding the recipient’s name in the email subject line or copy can do the trick. Here’s how to do it: Hi , Are you interested in finding out more about ? Then we have the right content for you. We’re excited to invite you to our next webinar on . Join , at in this webinar, where you’ll learn: Register now! Save a seat 3. Webinar reminder template Since we’ve mentioned FOMO earlier, we must include a template that uses this urgency to prompt subscribers to act quickly—before they lose a spot and registration closes. Dear , Have you had the chance to register for yet? Since it’s starting in only , we’d like to extend that invitation again and remind you that only a few spots are still available. Take advantage of the chance to learn more about on . Sign up quickly! Register now 4. Webinar series invitation template If you want to promote an ongoing series that dives deeper into a subject during multiple sessions, then you need a suitable template. Hey , We’re thrilled to announce our upcoming Webinar Series, where you’ll gain valuable insights to help you stay ahead of the curve. Join in this insightful journey on and discover: Register now! Mark your calendar In search of more inspiration? We’ve scoured the Internet to find the best webinar invitation examples to stir your imagination. 10 Webinar Invitation Email Examples to Inspire You Stimulate your creative juices with these mesmerizing webinar invitation email examples. 1. Zapier Subject line: How to create your Zaps Source Here’s an on-demand webinar example from Zapier that’s clear, brief, and to the point. Subscribers can watch the recording at their leisure, without time pressure or feeling stressed about making space in the schedules when it’s inconvenient. 2. Stripe Subject line: Do more with less: Build and grow your SaaS startup with Stripe’s no-code tools Source Stripe uses classic elements to create a straightforward webinar invitation with all the incentives a person might need to attend. 3. Asana Subject line: How can your team overcome disruption in our distributed world? Source Asana cuts to the chase and invites subscribers to attend the webinar right from the beginning. While it’s a simple webinar email invitation, it does the trick by asking good questions about what worries people and offering a solution that can only be found by attending the webinar. 4. Vimeo Subject line: Join us for a webinar with Asana Source This email example heavily emphasizes its speakers and the insights they bring to the table, which strengthens their authority on the topic. Even though Vimeo keeps it simple, this invitation successfully entices subscribers to attend and register for the event by taking a friendly and conversational approach. 5. Zoom Subject line: What’s New at Zoom? Source Zoom offers a visually-appealing webinar invitation that gets straight to the point right from the header, offering all the necessary information about it in a noticeable way. Since it’s a monthly series, Zoom keeps its users engaged and encourages them to participate in the webinar every time to learn more about its new features. 6. Headspace Subject line: See you tomorrow Source Another outstanding webinar reminder email comes from The Headspace Team. Their wholesome subject line draws people in by kindly reminding them to join the meditation training while gently nudging subscribers to bring their friends to participate in the event. 7. Miro Subject line: Live Sessions for the Lifelong Learners Source This may be a more unconventional webinar invitation, but it’s still one nonetheless. Miro wants to include every single detail about the webinars and courses they offer. This encourages subscribers to choose which webinar they want to attend. The greater the number of options, the more likely they’ll find the perfect webinar. 8. Wildist Subject line: A Free Webinar with Alex Strohl and Charly Savely Source Wildist’s webinar invitation is visually stunning—and doesn’t overcrowd the mind with unnecessary information. Recipients can find crucial details about the free event, such as the date, time, and key speakers. As a bonus, they offer an incentive for all webinar attendees: 50% off for one of the speaker’s workshops. 9. People Data Labs Subject line: You're invited: Deconstructing Fintech (Live Webinar) Source Similar to Stripe’s example, People Data Labs' webinar announcement is a standard invitation that works well in any situation since it includes every key webinar detail, from date and time to info about the host. 10. Kiwi Wealth Subject line: Reminder! Our webinar is on tomorrow Source Kiwi Wealth creates an excellent follow-up email that reminds people to attend the webinar while providing a recap of the webinar’s content, such as date, time, speakers, and topic. All of these companies have nailed webinar invitations—now it’s up to you to follow their examples. But before you get to create your own webinar, let’s look at some effective subject lines. 20 Effective Webinar Invitation Subject Lines to Try A compelling subject line will improve your email open rates and encourage people to attend your events. Here are some first-class invitation subject line examples you can use: Mark your calendars: is here! Register to today. Join us to learn all about ! Learn the top tips for in our webinar. The best-kept secret to . Introducing the series! Meet the speakers of . What’s happening today? , become a expert on One hour until , . Will you be there? Let’s talk about . Upcoming webinar and Q&A with . Become a master of . Coming soon: . Grab your VIP ticket and join . Are you ready for ? Last day to register for our webinar! Only a few spots left available for . Reminder, join us at with . Don’t miss our webinar this ! Of course, you can craft thousands of other subject lines; grab a pen and put your thoughts to paper, but only after understanding how to build a well-executed webinar email sequence. How to Build a Webinar Email Sequence Webinar email sequences are like product onboarding emails: it’s a series of emails introducing a new product (in this case, webinars), followed by emails explaining its features. The purpose of a webinar email sequence is to remind your subscribers of this opportunity—and encourage them to participate. So, without further ado, here’s how to build a webinar email sequence. 1. Create and send your invitation email The first step in building a seamless webinar sequence is to create and send your invitation email. Then, when your guests register for the event, send a webinar confirmation email summarizing the content and validating their spot at the event. Moosend can save you the hassle and help you create emails that click. We can easily send customized and personalized emails, webinar invitations, and newsletters that turn casual subscribers into frequent attendees and pull back reluctant clients. Register for free! All you need to do is “steal” our ready-to-use templates or use our rich email editor to craft flexible copies that sell like hotcakes. 2. Schedule your reminder emails Since we all have busy work and personal lives, it’s difficult to remember every commitment we make. That’s why sending reminder emails with the webinar’s date and details or including the “Add to calendar” button is essential. Regarding the best time to send them, you can schedule the emails two weeks before a webinar, a day before, and on the date. Moosend doesn’t forget about reminder emails. Our “Campaign scheduling” feature eases your worries by allowing you to set reminder emails for each marketing campaign while we take care of the rest. 3. Send post-webinar emails You’ve successfully hosted a webinar where thousands of subscribers participated and had a lot of fun. What now? The last step of a great webinar email sequence is the follow-up, where you thank everyone for their time. Moreover, you can ask participants to complete a short post-webinar survey so you know how to make your next event even better! Author’s Tip: Your subscribers will greatly appreciate you sending a recording to those who didn’t make it or requested it. Now Over to You Are you ready to create spellbinding webinar invitation emails? With these valuable tips and tricks, you can start creating awesome content that resonates with your audience and convinces them to participate in your events frequently. We can give you the confidence you need to take this next step. Create your Moosend account for free today to take advantage of a platform that can streamline your email marketing efforts. --- ### Email Open Rates By Industry, Region & Day [+ Best Practices] > Discover the average email open rates by industry, region and day and learn which factors affect them and how to improve them. - Published: 2023-08-11 - Modified: 2025-04-11 - URL: https://moosend.com/blog/email-open-rates/ - Categories: Email Marketing, Statistics - Levels: Beginner One essential metric that determines the success of your campaigns is your email open rate. But how can you encourage more people to open your emails? What even is a good open rate for your industry? Is it important for a successful digital marketing strategy? This article explains everything you need to know about average email open rates by industry, region, and day, such as: What is a good open rate Five factors affecting your rates Tips for increasing them What Is An Email Open Rate? An email open rate is the percentage of email recipients who open a specific email out of your total number of subscribers. Many businesses use this concept to measure the success of their email campaigns because it gives them information about the effectiveness and viability of their email marketing lists. How to calculate your open rate? Usually, you can calculate the email open rate based on unique opens—the first time a single subscriber opens an email while ignoring the subsequent opens by the same person. Here’s the formula for measuring your open rates: The purpose of email open rates is to help you pinpoint the disengaged and inactive people so you can either find solutions to win them back or clean your lists. Similarly, you can use them to better understand how often your audience opens your emails and what content interests them. Everyone, from eCommerce store owners to real estate agencies, needs to keep track of their rate to perform optimizations. But how can you tell which is the best email open rate? Find out the answer in the next section. What Is A Good Email Open Rate? A good email open rate is somewhere around 20%, but your industry highly influences it (we will see how in the next section). For example, the highest open rate for healthcare services is 23. 37%, while for retail it’s around 20. 70%. In short, having high open rates means the subject line and email content resonate with your audience. On the other hand, the most common reasons for low open rates are: Bad subject lines Too many spam trigger words Lack of incentive for your recipients Poor marketing segmentation High frequency of emails or wrong timing Lack of personalization Improving your campaign’s performance starts with knowing the numbers. So, looking into your specific region or industry averages and using them as a benchmark is critical to effective marketing campaigns. In the following sections, let’s look at email benchmarks by industry, region, and day. Average Email Open Rate By Industry According to Statista, there were 4 billion global email users in 2020; by 2025, this number is set to grow to 4. 6 billion. It’s no wonder many marketers prefer email over social media as their most effective marketing channel. However, savvy marketers know that the industry highly influences average email open rates. Below, you can take a look at the following table, which includes other metrics such as unsubscribe and bounce rate, to see the average email open rate by industry: Now we can draw some conclusions based on this data: The Government & Politics sector has the highest open rate (30. 62%), while the lowest belongs to Advertising and Marketing (18. 94%). Other industries with higher open rates are business and finance (27%) and nonprofit organizations (27. 56%), which makes sense because of the quickly changing prices worldwide. With these useful statistics in mind, you can understand how many people actually open your emails so you can shift the focus of your marketing efforts accordingly. Moving on, let’s discuss the average email open rates by region. Average Email Open Rate By Region Now that you know the average email open rate by industry, let’s explore what happens for different regions. Based on recent data from GetResponse, let’s compare the numbers (we’ve also added other metrics): Firstly, we can see that the average email open rate is higher in areas such as Europe (25. 18%) and North America (23. 53%), whereas the lowest is in Asia (15. 12%). While engaging and creating content for the rest of the world is challenging, improved localization—in terms of language and cultural and social realities—can help you improve your emails’ performance. Lastly, we’ll talk about the average email open rates by day. Average Email Open Rate By Day Campaign Monitor can help us determine the most effective days to send emails to your subscribers; sneak a quick peek at this table: The differences are slight, but Monday wins in terms of average open rates, closely followed by Tuesday and Wednesday. Not surprising is Friday’s low open rate. Everyone is already daydreaming about the weekend and rushing to go offline so they’re less likely to check their mailboxes. This data will help you see how your current marketing campaigns perform compared to the average benchmarks. Moving on, let’s explore other email marketing metrics related to open rates. Other Email Marketing Metrics Related To Open Rate While open rates are vital to ascertain the success of your campaigns, there are other metrics to keep track of if you want to take it a step further. For now, though, we’ll explore two other valuable email metrics to assess your email marketing strategy: click-to-open rate (CTOR) and click-through rate (CTR). Click-To-Open Rate (CTOR) Click-to-open rate (CTOR) is the percentage of people who clicked a link or call-to-action (CTA) after opening an email compared to the total number of subscribers who opened it. While it’s a less familiar metric, CTOR focuses on measuring engagement and highly depends on the quality of your content. You can calculate it by dividing the total of unique clicks by the sum of unique opens, then multiplying it by 100. For example, let’s say your recipients opened an email 200 times, and there are 150 clicks. Dividing 150 by 200 and multiplying it by 100 results in 75%, meaning that that particular email has a high click-to-open rate. After finding your CTOR, you can create your own benchmark and compare it to internal or average rates across industries. Click-Through Rate (CTR) Click-through rate is a marketing metric representing the percentage of people who clicked a link in an email. This metric indicates how engaging and relevant your campaigns are. For instance, if your email reaches 100 subscribers but only has ten clicks, it doesn’t resonate well with your target demographic. In that case, you can try encouraging more email clicks by: Providing links throughout the email Personalizing the content Sending fewer emails with relevant content Generally, you calculate your email CTR by the number of recipients that clicked at least one link in your emails. Take the number of people that have clicked a link and divide that by the number of emails you have sent, then multiply it by 100 for a percentage. Now let’s explore the five key factors that affect open rates. 5 Key Factors Affecting Open Rates Before you launch any email campaign, you should know the five essential factors affecting your open rates. Here’s a sneak peek at what will follow: Email subject line Subject lines are what make or break an email. One look at a subject line, and the recipient will immediately determine whether or not they’ll open the email. If you have overly long subject lines filled with spammy words that barely fit the screen, your subscribers will likely ignore it. The secret is keeping them short, concise, and to the point. Sending time One crucial factor that affects your open rates is the sending time. Your clients have a specific time when they check the piles of messages stacked in their inboxes. So, if you send your emails when the customers are unavailable due to their busy schedules, they probably won’t open them. To make sure you send emails at an optimal time, you can do the following: A/B test sending your emails at different times of the day Only test non-time-sensitive emails List segmentation A factor often overlooked by marketers is email list segmentation. It filters your email lists based on the client’s interests which highly influence their buying decisions. In this era of personalization, your content should resonate with your audience; otherwise, you might risk people ignoring your emails and avoiding opening them. You can start sending the right email to the right audience with Moosend’s marketing segmentation feature. Our feature lets you use list segmentation to optimize your email marketing campaigns by defining a specific audience subset inside your email lists. So, if you want to step up your email marketing game, you know who to call. Sending frequency Everyone receives emails in their inboxes daily. Sometimes, too many. As a result, if your clients get five emails a day from you with uninteresting content, they might start ignoring them or simply unsubscribing. Conversely, if you only send one email in two months, you can miss the chance to interact with your audience, reducing engagement and conversion rates. Since frequency is an essential factor influencing your open email rates, you must find a balance between what’s too much and what’s too little. Preview text Three key elements affect your email marketing metrics: the recipient’s name, the subject line, and the preview text. The preview text is like an email teaser that appears next to or below your email subject line, clarifying the goal of your campaign—and enticing your readers to open it. By using compelling words and being brief, you can encourage your clients to click on your email. With Moosend, adding a preview text is a piece of cake. All you need to do is start a “New Campaign” and go to “Set Basic Settings. ” There, you have a dedicated section to fill in the email preview text, like in the screenshot below: So, if you’re looking for an email marketing automation platform with ready-made email templates and unique features, check out Moosend today. Register for free! Moving forward, let’s take a more practical approach to email open rates and see how you can increase them. Best Practices to Increase Your Email Open Rates If you’re looking for ways to improve your open rates right now, you’ve come to the right place. We have the right tips for sending high-quality content to your target audience, leading to more engaged people. 1. Write compelling subject lines The subject line is the first impression your clients get of you, and amidst the thousands of emails a person receives daily, yours must draw your audience’s attention. While each business is unique, here are some general guidelines for writing magnetic subject lines: Avoid overusing exclamation points and punctuation Use power words to elicit emotions Draw them in with mystery and suspense Personalize the subject line by including the recipient’s name Keep your subject lines under ten words and no more than 40–50 characters long Use simple and familiar language While creating effective subject lines isn’t rocket science, sometimes it may be difficult to find the right formula for your audience. To save time and effort you can use a dedicated subject line tester to help your efforts. These tools will provide you with suggestions and industry averages to ace your creations and open rates. 2. Strategically segment your email list When you segment your lists, emails are more relevant, which can increase open rates. In fact, a study found that list segmentation can increase email open rates by 14% more than non-segmented emails. Here are some tips for personalizing your emails and correctly segmenting them: Group subscribers into different categories, such as likes, and dislikes; Organize prospects by the content upgrade they opt in for; Use behavioral segmentation to send emails based on how people behave on your website. 3. Leverage A/B testing The best tip is to A/B test everything, from the subject line to email content. Through A/B testing or spit testing, you can see which subject line resonates better with your specific audience to increase email deliverability rates and check how your emails appear on mobile devices. Fortunately, with Moosend, you don’t have to second guess which subject line can get more attention. By simply entering two different texts in the Subject A and Subject B fields, you can test them on a percentage of your email lists, like so: We then dispatch the version that works best to the rest of your recipients. Thus, you can improve the efficiency of your campaigns by getting to know what catches your recipients’ attention. 4. Send your emails at optimal times When should you send your emails? Think about how you operate: do you have a specific time when you check your inbox? Your customers are likely the same; they also have busy work and personal lives, so you must find the sweet spot where they’re physically and mentally available. According to data, the best time to send your emails is mid-morning around 10 AM in your recipient’s time zone. It’s an ideal time because you want to send emails when inboxes are less cluttered and have a higher chance of capturing your audience’s attention. 5. Avoid spam filters In some cases, your subscribers don’t even get the chance to open your emails because they land in the void called the spam folder. While you can ask your audience to “whitelist” you, it’s better to avoid certain words that trigger the spam filters of any email service provider, like Google or Outlook. Pay attention to these red-flag words to beat spam filters, such as: Money Free Click here Great offer Apply now! Winner Congratulations No gimmicks Increase sales Now Over to You Every savvy marketer needs to understand how their email marketing campaigns perform. That's why knowing the average email open rates by industry, region, and day can help you establish key benchmarks for measuring your performance against your competitors. As a result, a high email open rate signifies you successfully engaged your audience with your content—which is every business’s dream. We can help you make your wishes come true and reach new heights by optimizing your email campaigns. Try Moosend for free now to discover its great features. --- ### 30+ Effective Survey Email Subject Lines [+ Examples & Tips] > Discover 30+ effective survey email subject lines to improve your open rates and see examples and tips that will help you write your own. - Published: 2023-08-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/survey-email-subject-lines/ - Categories: Email Marketing, Copywriting - Levels: Beginner Surveys are an effective way to gain valuable customer feedback. However, even if you create the best survey ever, all that effort is in vain if people ignore your email. While creating great surveys is essential, it’s equally important to develop compelling subject lines that’ll make respondents want to open your email and fill out your survey. In this article, you’ll learn how to craft efficient survey email subject lines and see some of the best examples out there. Let’s start. 30+ Survey Email Subject Lines That Work Every marketer understands that subject lines are what makes or breaks an email. Their purpose is to entice the reader and leave a good first impression without sounding spammy. That way, you increase your survey response rate and learn more about your target audience. To emphasize this point, 35% of recipients open emails solely based on the subject line. So, if you’re looking for catchy subject lines that work, here are some great examples. General Survey Subject lines Here are a few general survey subject lines you can use: Tell us honestly, what’s on your mind? We can only get better with your help. What did you think? We have some questions for you. Help us improve. Your expertise is requested. Do you feel good about your work? Got a minute to spare? Did we do something wrong? If you weren’t satisfied... We’re making some huge changes, and we need your help. Don’t say we never asked. Your opinion matters — how are we doing? Help us help you! Help us serve YOU better! Be honest; we’re all ears! We need your insights. Personalized Subject lines Make your emails more personal and boost your email open rates with these personalized subject lines: Hi , can I ask you a favor? , people are asking about . Can you help? What did you think, ? Penny for your thoughts, ? , this would really help us out... , I've wanted to ask you this. Hey , your feedback can shape our future products! Attention : Complete our survey and receive a special thank-you gift. Share your experience, ! Take our survey and unlock exclusive benefits. We want to hear from you, ! Join our product survey for a chance to win. Hey , we need your valuable feedback! Product Surveys Get valuable client feedback with these compelling product survey subject lines: Well, look at you! How is your working for you? Was all you hoped for? Let us know! How can we make work for you? You have . And some thoughts. Let us know what you think of in 1 minute. Was all you hoped for? Let us know! How do you like so far? Help us improve our products: Take our quick survey! Calling all customers: Take our survey and shape our products. Your feedback matters! Join our product survey and make a difference. Tell us what you think: Participate in our product survey. All these different subject lines will get your online survey emails that first click and aid you in increasing customer retention rates. However, let’s drive this point home by looking at some fantastic examples. 5 Survey Email Subject Line Examples to Inspire You The best way to get inspired is to look at what others do. Below, we collected some of the best subject lines and survey email templates to spark your creativity. 1. Scoot Subject line: We’d love your help! Source It might be bold to assume that your email recipients are interested in improving your brand, but it works incredibly well if your readers use and rely on your products. This is a strategy that tells the customer you want to work with them to meet their needs. In this survey invitation example by Scoot, the subject line pairs well with the body of the email and motivates the reader to share their opinion about why they stopped using the product. As a result, the company can develop solutions to engage them and bring them back. 2. Ubisoft Subject line: The Assassin’s Creed Odyssey team values your opinion! Source One of the biggest reasons people avoid quick surveys is that they feel like the company doesn’t care about their responses. As a result, your subject line needs to make clients feel more secure about investing their time in your customer satisfaction survey—and want their voices to be heard and taken seriously. That’s what Ubisoft did. With this email subject line, the brand makes its subscribers feel valued and important. Moreover, it incentivizes them to leave their thoughts and opinions and shows them how much they value the customer’s time. 3. Massdrop Subject line: How do you like the Massdrop x Tokyo Keyboard Tokyo60 Keyboard Kit? Source Suited for after-sales surveys, this subject line helps organizations determine which aspects of their products and services need improvement. Asking clients about their recent purchases is a good strategy for gathering valuable feedback—a concept Massdrop nails perfectly in this example. It works well because it makes customers feel like you appreciate them as individuals. Plus, you can use the survey results to enhance the customer experience in the future. 4. Algolia Subject line: Claim your gift card in time for Black Friday! Review Algolia. Source Companies often use strong incentives in their email marketing campaigns to capture readers’ attention. For this, you can include a benefit or promotion that shows clients you want to create a mutually beneficial relationship by compensating them for their time. Algolia encourages its customers to write honest reviews about their products while offering a voucher. In addition, they add a sense of urgency by including a deadline, which makes clients feel inclined to provide feedback more quickly to get their reward. That’s a great way to improve your click-through rates and collect valuable feedback at the same time. 5. Ritual Subject line: A couple of questions for you. Source This subject line by Ritual might sound like the police interrogating you, but it’s actually different and unique. Aside from giving your brand a fun vibe, it’s a surefire way to intrigue your readers and let them know you care about their feelings. Plus, it shows that you value their help in improving your products. Now that you’ve got an idea of what a good survey subject line looks like, let’s see the practical steps for crafting your own. Actionable Tips To Write Better Survey Subject Lines You’ve seen the examples and now feel the urge to experiment. Below, we’ve compiled a list of actionable steps to apply when crafting your own first-class email survey subject lines. Here goes! Write with the end goal in mind With so many types of surveys to choose from, it’s essential to think about the particular method you want to use. In a nutshell, your surveys need a goal. Think about what you hope to get from the survey questions and how you plan to use the results to grow your business and improve your products and services. Also, ensure your customers understand why you’re engaging them so they can correctly contribute. Be concise Subject lines should be short and sweet, meaning they must be to the point. No one wants to read overly long and indecipherable subject lines; plus, most email clients display only a limited number of characters, so you want to just show the most essential words. You can save the nitty-gritty details for the email’s body. Here are some tips to keep your subject lines easy to read and neat: Avoid jargon, acronyms, or complicated terms that alienate your audience. Keep your subject line under 10 words and no more than 40–50 characters. Use simple and familiar words that your recipients can relate to. Avoid words that trigger spam filters Imagine spending precious time crafting the perfect survey, only to be blocked by spam filters. To avoid these situations, email marketers need to refrain from using certain spam words that might trigger filters set by email service providers such as Gmail or Outlook. People set these filters because they commonly associate specific phrases and keywords with scams, money, or other shady things. Here’s a short list of spam trigger words you should avoid: Buy today Urgent Best-price Act now! Final call Hurry up! Discount You have been selected Money back Cash No hidden charges In general, you need to use words and phrases that will trigger emotions not make the recipient feel that you are trying to scam them. Remember, your subject lines need to provide instant value to achieve great email open rates. To see the full list of email marketing no-no words, check out our guide. Leverage personalization Email personalization is at the heart of any email marketing strategy. Without it, you miss out on crafting highly captivating subject lines that significantly increase your open and engagement rates. Customers want to feel like you value them personally, so creating humane and personalized subject lines is essential. Take a look at the example below: You can see how the subject line includes the subscriber’s name to make it personal, but you can also use “you” or specific details about their purchase. By singling out the reader, the company makes it clear they want this individual's opinion and has a higher chance of getting a response. So, if you want to craft better, more human emails, we know the secrets! Our email personalization feature helps you keep up with your customer’s expectations and make a difference in their inbox. You can use it in tandem with email list segmentation to enhance your performance. Learn more about how you can take control of your email campaigns with our comprehensive tools. Provide incentives Who doesn’t love receiving something extra from their favorite brand? Providing incentives works astonishingly well in emails and subject lines because it makes subscribers feel special. If you’re giving out a reward for their participation, your recipients are more likely to accept your offers and complete the questionnaire about their recent experience. You can add the following incentives: Freebies Discounts Coupons Also, if you want to make your creations a bit more fun, you can always use emojis to stand out in the inbox. A/B test your subject lines Let’s say you’ve compiled a list of 15 subject lines that fit your feedback survey best. However, you’re unsure which one to use or what route to take. When in doubt, you can use A/B testing to determine the proper subject line for your campaign. All you need to do is enter two different texts in the Subject A and Subject B fields and send them to a small percentage of your email list, like in the screenshot below. Through the power of automation, we can let you know which one won so you can send the final option to the rest of your recipients. Pose questions Questions in email subject lines are an excellent way to start a survey. What makes them great is that they can take any form—and you can’t go wrong, no matter how you pose the question. By asking your readers a question, you make the email stand out from the recipient’s crowded inbox while avoiding all the spam triggers. It makes the readers wonder about what they’ll find in the email, and before they know it, they’re already reading the message and are invested in it. At that point, they’re thinking, “I’m already here anyway; why not do it? ” You can pose more intimate questions, such as “, can we have a chat? ” or tweak a boring question into something more actionable, human, and honest: “Tell us frankly: how are we doing? ” It’s challenging to find the right subject line for your campaigns; that’s why our free subject line tester, Refine, can save you time and effort by offering suggestions and industry averages. Now Over to You With so many subject lines at your disposal, finding the right one is tricky. After all, there’s a thin line between asking for feedback and sounding like a robot. We know the difference between them, so we’re qualified to help you design the perfect subject lines to win your customers over and keep up with their expectations. Try Moosend for free today! --- ### Email Marketing For Photographers In 2025 [Guide] > Learn everything you need to know about email marketing for photographers and discover how to promote your business successfully. - Published: 2023-07-28 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-photographers/ - Categories: Email Marketing - Levels: Beginner Photography business owners seek effective ways to promote their work, attract new clients, and keep loyal ones around the corner. Is email marketing one of them? With an ROI of $42 for every dollar spent, the answer should be yes. In this guide, we’ll explore the essentials of email marketing for photographers, including: benefits for businesses, and how to streamline it successfully to reach your desirable results. Whether a novice or a pro in this marketing area, find inspiration to upgrade your promotional efforts and increase conversions. Benefits Of Email Marketing For Photographers Let’s see some of the top advantages of adding email newsletters to your existing marketing strategy: It’s a cost-effective solution Firstly, it’s a cheap solution to set up even with many subscribers in your contact lists, considering that many email newsletter software solutions like Moosend or MailerLite offer affordable and flexible pricing plans. Compared to other digital marketing methods with excellent targeting capabilities, such as Facebook or Instagram ads, it’s more accessible for small businesses and easier to manage. You can send personalized messages Email marketing enables you to send tailored messages to subscribers with shared characteristics through email segmentation and automation to gain their attention and trust. This way, your key metrics, such as open rates and conversions, will rise. Source For example, if you’re a wedding photographer, sending different content to potential clients and those you’ve previously worked with is a great practice. You can convince the first to book your services and the latter to refer you to friends and family. The contact lists belong to you One of the main privileges of email marketing is that you are in charge of your contact lists. That’s not the same with social media channels most photography businesses use to promote their services and work, which are prone to algorithm changes. Therefore, to avoid such mishaps, you can invest more in your email marketing efforts to ensure you’ll always have access to your followers and clients. How To Create An Email Marketing Strategy For Photography Businesses If you’re an email marketing beginner and want to get off to a good start, here’s how to do it: 1. Set your email marketing goals One of the first questions to ask yourself is what exactly you’d like to achieve through your email marketing campaigns. Here are the primary objectives businesses have: Boost brand awareness Nurture existing customers Increase your sales Promote your referral program Each email campaign should serve a specific purpose with relevant email content to appeal to the target audience. You can use the well-known SMART framework to help you elevate your goal-setting efforts. Source Finally, it’s important to remember that these goals are dynamic. You should revisit them as your business and audience grows. You should also create buyer persona profiles to ensure your messages are relevant and fruitful. 2. Choose an email marketing platform The next step is to choose an email marketing service to keep everything in one place. Here’s what to look for in these platforms before checking their pricing page: Overall, you need a user-friendly dashboard with great functionality to help you complete related tasks easily. It’s also important to check the email templates each platform offers to see if they match your branding needs. Are you looking for an email marketing platform with a 98% deliverability rate? Then sign up for a Moosend account and get a free trial to explore our stellar features. Give it a try! 3. Grow your email list How can you get current and prospective customers to sign up for your email list? You can employ several tactics on different channels to motivate your visitors to complete the desired action. Firstly, you can insert a signup form into your photography website, pop-up or static, inviting users to subscribe. Usually, an incentive like a free resource can shield the deal faster. Here’s an example by Mel Volkman, offering access to limited resources as an incentive: If you use social media platforms as your primary attraction point for new customers, you can add a sign-up link to your bio. Plus, you can host a giveaway contest and ask participants to give their email and agree to opt-in as an exchange. Here are a few more email list-building methods: Add a link in your professional email signature Create interesting lead magnets Design relevant, converting landing pages Create a referral program 4. Design compelling email campaigns Is there a secret recipe for creating beautiful email newsletters that convert? Well, not exactly, but there are specific tactics that increase open and click-through rates. It all starts with an intriguing subject line that will make your newsletter stand out in your subscriber’s mailbox. It should be up to 60 characters, reflective of the email content, and intriguing enough for your target audience. Then a clear outline with clever email copywriting is key to maintaining your reader’s attention. For your own industry, it’s important to add high-quality photos to showcase your work and attract new clients. Then you need a call-to-action that will motivate your readers to click through and continue their valuable journey with your brand. The button should stand out from the rest of the text, and the copy line should entice them to take action through a sense of urgency. Here’s an amazing example by Death to Stock: Subject line: ON THE JOB Adding an email footer with valuable information about you, such as your social media channels, is also wise. Finally, an unsubscribe link is a must to avoid increasing your spam complaints in the future. 5. Analyze your results Now that your first email campaigns have been delivered, how can you monitor the results to ensure that you’ve met your goals? Thankfully, most email service providers have advanced analytics and reporting capabilities to help you understand what works and what aspects you’d better improve. Here are the top email metrics to track: Open rates Click-through rates Conversions Bounce rate Spam complaints Unsubscribes You won’t know what your subscribers want from day one, but you’ll gradually get a clear picture of their preferred email content and needs. If these metrics start to drop, it’s time to revisit your practices and clean your subscriber lists if needed. Want to learn how to increase your open and click-through rates successfully? Check out our video tutorial: Pro Email Marketing Tips For Photographers If you’re looking for more ways to maximize lead generation and conversions, here are some pro tips that apply to photography businesses: 1. Segment your audience When your list starts growing, you’ll probably have to meet different expectations based on the types of subscribers you have. This is even more important if you offer various photography services, for example, for weddings or kids' parties. You can utilize audience segmentation to meet all different needs and send personalized messages to all subscribers. Divide your audience into segments based on shared characteristics, such as demographics and preferences, and craft suitable content for them. Source If you segment your subscribers efficiently, you’ll reap the benefits of this tactic and gain your audience’s trust by delivering messages that matter to them. 2. Send a welcome email One of the most successful email campaigns that receive high open rates is the well-known welcome email. New subscribers expect a message from you when they subscribe to reassure themselves that they made it to your list. Hence, they’re highly likely to interact with those campaigns. So what makes a welcome email attractive and effective? Firstly, express your gratitude for showing their preference for you using your brand tone of voice. Then showcase some of your most representative photos to win their hearts. Finally, you can include other elements, such as testimonials or top-of-mind articles, to gain their full attention and make them click through. 3. Set up automated emails One of the leading email marketing assets is the ability to set up automated workflows to reach out to subscribers at critical times during the customer journey. Thus, you save valuable time by setting up a workflow just once, and you provide personalization at its best. This series of emails is triggered based on specific user actions, such as sign-ups, website visits, or cart abandonment. For example, if you spot through your CRM that certain users spend lots of time on your website browsing a specific page, you can send them follow-up newsletters with relevant content to nurture them. Most email marketing platforms make crafting these automation workflows a piece of cake. They follow if/then conditional logic and usually offer premade recipes to help you. Here’s an example of a workflow aiming to thank new customers for choosing you: 4. A/B test your campaigns If you want to ensure that your content will resonate with your audience and you’re uncertain about specific elements such as your email subject line or preheader, you can resort to A/B testing. Source This method helps marketers understand which email variation will appeal more to subscribers and go with the winning version. It allows you to collect valuable data about your audience before sending your email campaign to increase your metrics. 5. Create a consistent experience If you want your customers and prospects to recognize your photography business straightaway, focus on your branding and positioning. Creating a unified experience across channels is vital so that people remember and hopefully resonate with your messaging. However, it's important to remember that different channels may attract different audiences, so while your logo and statements remain the same, you should occasionally adapt your messages to match each platform. For example, TikTok has younger audiences than Facebook, so keep that in mind to nail your copywriting. Finally, if you insert a landing page or signup form into your email, ensure they have a similar design to it so that readers trust the content. 6. Mind your deliverability rates Finally, you won’t reap the benefits of email campaigns if they end up in the spam folder. This can happen for multiple reasons, ranging from full mailboxes to wrong email addresses. You can tackle this issue in multiple ways. Firstly, pick an email marketing platform that guarantees a high deliverability rate. For example, Moosend can reach up to 98! Secondly, You can enable a double opt-in process to ensure the email addresses are correct, as Haris Nukem does: Finally, you should conduct regular list cleaning to reduce your bounce rates and spam complaints. The Takeaways So if you are still wondering if you should use email marketing to promote your photography business, it’s time to get started. Not only will it maximize your brand awareness, but it will also boost your ROI in the long term. Choose an email marketing platform, build your email list, and get as creative and strategic as possible to craft mesmerizing content for your subscribers. If you’re looking for an affordable all-in-one solution, sign up for a Moosend 30-day free trial to test our features. FAQs Here are some short answers to the most frequently asked questions about this topic: 1. How do you email prospective photography clients? Share important information about your brand, add links to your portfolio, and consider adding customer testimonials for social proof. 2. What email should I use for my photography business? Prefer a professional email address including your brand name, as a plain one may look suspicious to readers or ISPs. 3. How to attract clients through email? Write attractive subject lines, create relevant and exciting content, and add a call to action that implies a sense of urgency. --- ### How To Do Email Marketing In 2025 > Looking for a simple email marketing guide to learn the ropes? Check our beginner-friendly guide and get one step closer to email success! - Published: 2023-07-28 - Modified: 2025-04-01 - URL: https://moosend.com/blog/email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Email marketing is far from obsolete–it's one of the most powerful digital marketing channels today. Despite the rise of social media and SEO, email continues to deliver exceptional ROI, with $42 earned for every dollar spent. Email's ability to directly reach and engage your audience makes it so effective. But to unlock its full potential for your business, you need to know how to use it strategically. In this guide, you'll learn what email marketing is and how it works, why it is important for all businesses, how to get started right away, as well as discover the essential email types, examples, and email regulations. What is Email Marketing? Email marketing is a powerful tool for informing, educating, and persuading your audience to take action. It includes newsletters, promotional emails, transactional messages, and company announcements. With the integration of AI into their campaigns, brands can now better convert prospects into loyal customers, enhancing engagement and driving results. Whether you run a small business, an online store, or a large enterprise, the key to success lies in understanding your audience's preferences and crafting impactful campaigns tailored to them. Remember, email marketing requires user consent. Treating your presence in their inbox respectfully is essential—overstepping boundaries or assuming your emails deserve special attention can backfire. How Does Email Marketing Work? Email marketing is a highly effective digital strategy that’s easy to learn and automate, making it accessible for beginners to quickly master and achieve success. Specifically, email marketing involves three essential components: An email list An email list is essential for launching email marketing campaigns. This database consists of individuals who have willingly opted in to receive updates and promotions from your brand. To ensure the success of your campaigns, it’s equally important to keep your list active and engaged. There are various ways for you to build your email list. One of the most effective ways is to provide an incentive your target audience will be interested in. In return, they will provide you with their email address. These incentives are called lead magnets, and they usually are: coupons ebooks downloadable content An Email Service Provider (ESP) An ESP is software that helps you create, send, and manage email campaigns effectively. It offers tools to segment your audience, personalize content, and analyze performance, making engaging with subscribers and achieving your marketing goals easier. With an ESP, you can also set up automated email campaigns triggered by your audience’s behavior, ensuring timely and relevant interactions. For example, you can create a special offer reminder when someone browses a specific page on your website and doesn't make a purchase. This way, almost every interaction can be personalized, thus achieving higher engagement and conversion rates. Lastly, modern ESPs can integrate with other marketing tools you use, such as CRMs and eCommerce platforms, so that you can streamline your processes. A specific goal The final element is, of course, a clearly defined business objective. Without it, you risk sending marketing messages that your audience will ignore. To give you some examples, email marketing can be used to: generate new leads boost brand awareness drive more sales increase engagement with the brand build a relationship of trust with the audience Having a clear goal before crafting your email marketing campaigns ensures you are on the right path to success. Benefits of Email Marketing In today’s competitive marketing arena, standing out requires smart strategies. With email marketing, you can become a gladiator, ready to conquer challenges and build a thriving business. Here are the top benefits of email marketing and why it’s a must-have in any successful digital strategy. It has measurable results Email is a highly effective tool for turning leads into customers, often surpassing the conversion potential of social media platforms. Its direct and personalized approach makes it essential to any successful marketing strategy. Moreover, people consider email a more trustworthy and professional channel. And with the right elements, like user reviews and testimonials, a single campaign can become a significant conversion asset. Finally, let’s not forget that emails are measurable regarding open rates, click-through rates, conversions, bounces, and more. To monitor your performance, you need a robust email marketing automation platform to equip you with advanced reporting tools. For instance, when you sign up for a free Moosend account, the platform gives you access to real-time reporting and analytics to monitor your email performance and optimize your conversion rate. This way, you will always know how your messages perform! It's one of the best communication channels According to Optinmonster, 99% of consumers check their emails every day. That’s an insanely high percentage. Also, 72% of people prefer to receive promotional content through emails. Unlike social media or TV ads, email is a more professional channel to receive information about products and services. Not only that, but technology has enabled email marketers to deliver more personalized content through email marketing automation. Here’s a simple yet personalized email marketing example by Endy: Campaigns like this feel more personal to the recipients and have better chances of receiving click-throughs. Tools like Moosend and HubSpot’s Marketing Software can help you easily develop similar email campaigns through a drag-and-drop email builder and automated personalization sequences. It offers increased audience reach Email is an integral part of our daily online lives, with Statista projecting global email users to reach 4. 89 billion by 2027. This shouldn’t come as a surprise—nearly everyone online has an email address, using it to send and receive countless messages daily. Source With mobile email apps like Gmail, accessing and reading emails has never been easier. This makes email marketing one of the most effective channels for reaching leads and potential customers, offering accessibility and reach. It has a high return on investment (ROI) Email marketing stands out for its exceptional ROI, offering approximately $42 for every $1 spent—a return of 4,200%. This makes it one of the most cost-effective marketing channels for businesses of all sizes. Its success lies in delivering personalized, relevant messages directly to the right audience, achieving results that other channels like social media or SEO often struggle to match. It's a permission-based channel Email marketing relies on customers willingly sharing their email addresses and expressing interest in your brand. By obtaining permission to send your messages rather than relying on random ads, you significantly increase the likelihood of engagement and conversions. Additionally, allowing recipients to unsubscribe ensures your email list remains healthy and engaged, helping you optimize your marketing efforts and budget. You have an engaged contact list Last but not least, with emails, you are the owner of your list. This is a significant advantage, as you’re not reliant on third parties and face no risk of losing this vital asset. Every new subscriber added to your list gives you a direct line of communication with your audience. Unlike social media platforms, where accounts and leads can vanish without notice, email ensures you retain control over your reach and engagement. Building and maintaining an email list is a long-term investment that continues to benefit your business. Further reading: Learn why buying email lists is a bad idea and how it can harm your email marketing strategy. Essential Types of Email Marketing Campaigns Diversifying your email marketing campaigns ensures a more engaging and satisfying experience for your subscribers. Here’s a breakdown of key email types to incorporate into your strategy: 1. Transactional emails These emails are automated messages sent in response to your audience's actions. These emails are essential for delivering crucial information and enhancing the customer experience. Popular transactional campaigns include: Welcome messages: Introduce new subscribers to your brand, set expectations, and offer a warm entry point into your ecosystem. Confirmation emails: Notify customers about completed actions like purchases, subscriptions, bookings, or account registrations. Account notifications: Update customers on account activities like password resets or membership renewals. These emails often have high engagement rates since recipients anticipate them, making them a valuable touchpoint for the customer journey. 2. Promotional campaigns Promotional emails showcase your offers, events, and products, creating excitement and encouraging your audience to act. They can help you drive sales and increase brand visibility. Newsletters: Regularly share updates, tips, or curated content to keep your audience informed and engaged. Special offer campaigns: Highlight special deals, discounts, or exclusive promotions, enticing recipients to purchase. Announcements: Share significant updates, such as new website launches, products, event invitations, or business milestones. 3. Abandoned cart emails Cart abandonment messages help recover lost sales by targeting customers who added items to their shopping cart but didn’t complete their purchase. They remind customers about their unfinished journey and encourage them to return. Single reminders: A one-time message highlighting the items left behind and providing a fast and easy way to checkout. Abandoned cart sequences: A series of emails sent over time, building urgency or offering incentives to complete the purchase. Cart abandonment emails have impressive engagement rates, with high open and click-through rates, and nearly half of those who engage ultimately complete their purchase. 4. Lead nurturing emails Lead nurturing emails are crafted to guide potential customers along the buying journey by addressing their needs and providing value at every stage. These emails build trust and move leads closer to conversion. Educational campaigns: Share insights, tips, or solutions to help leads make informed decisions. Product showcases: Highlight features or benefits tailored to the recipient’s interests or challenges. Exclusive content: Offer guides, case studies, or tools that resonate with where they are in the sales funnel. These emails strengthen relationships with prospects and position your brand as the right choice when they’re ready to buy. 5. Re-engagement messages Re-engagement emails aim to reconnect with inactive subscribers or customers who haven’t interacted with your brand in a while. They rekindle interest and remind recipients of your value. This email category usually includes: “We miss you” campaigns: Acknowledge inactivity and invite recipients to re-engage. Incentive-based emails: Include discounts, loyalty points, or special offers to reignite interest. Product updates: Share new features or improvements that might entice disengaged customers to return. Re-engagement emails are crucial in maintaining a healthy sender reputation by targeting inactive subscribers. By encouraging them to engage or cleaning your list of unresponsive contacts, you reduce bounce rates and spam complaints, ensuring better deliverability and email performance. 6. Upsell and cross-sell emails These marketing campaigns focus on increasing customer lifetime value (CLV) by encouraging additional purchases. They cater to existing customers by offering complementary or upgraded options. Upsell emails: Recommend higher-tier or premium products to enhance the customer’s experience. Cross-sell messages: Suggest related items that complement what the customer has already purchased. Upsell and cross-sell emails help businesses capitalize on existing customer relationships, driving additional revenue through targeted recommendations. 7. Customer relationship-building emails This email type aims to nurture deeper connections with your audience, foster loyalty, and turn customers into brand advocates. They prioritize the relationship over immediate sales. Surveys: Gather feedback through polls, questionnaires, or NPS surveys to improve customer satisfaction and engagement. Milestone campaigns: Celebrate personal or brand-related milestones like birthdays, anniversaries, or achievements. Loyalty program emails: Keep customers informed about rewards, points balances, and exclusive perks. Email Marketing Examples In this section, you’ll find some essential email marketing examples a growing business needs. The purpose is to give you inspiration and ideas for your future email design. Tsuki - Abandoned cart email campaign Subject line: Quick! Here's a discount on your purchase... Why it works: This abandoned cart campaign from Tsuki is a masterpiece of simplicity and effectiveness. The subject line is perfect since it immediately attracts your attention and prepares you for a discount on something you plan to buy. As for the email design, it is clean and elegant without unnecessary elements. The email copy also creates a fear of missing out (FOMO) as it informs customers that once items sell out, that’s it. No restocks. Tomorrow People - Educational newsletter example Subject line: Marilia, here’s your resource pack to achieve stronger sales pipelines Why it works: This educational email by Tomorrow People combines valuable content with actionable insights. The visually engaging layout highlights clear sections like product tips, competitive analysis, and an in-depth eGuide, effectively guiding readers to resources that solve specific pain points. Strong CTAs like "DOWNLOAD NOW" drive action and deliver measurable value. ModCloth - Promotional email campaign Subject line: Treat yourself this Thursday with $29 dresses! Why it works: ModCloth uses clever messaging to promote its products. The brand plays with the contrast of blue and white to create a visually pleasing result. The email copy is minimal, and the job is mostly done with the headline. Overall, it’s a useful email catering to the reader’s short attention span. Starbucks - Customer loyalty campaign Subject line: Your free plays are waiting Why it works: In this customer loyalty email campaign, Starbucks uses the color palette of the brand while the visuals employed subconsciously support the message. As for the email, it has a short copy with a clear CTA (“Join now”) that leads users to the desired action. How to Get Started With Email Marketing in Easy Steps So you’re probably going to ask: “How am I going to get started with email marketing? ” Luckily for you, we've created a full video tutorial on how to get started with email marketing, from registering on an email marketing platform to sending your first campaign: Or you can keep reading here. Everything will be broken down into easy steps to ensure your first email marketing campaign's success. Step #1. Select an Email Marketing Platform The first step is choosing a top-notch email marketing service to equip you with the right tools. I know well that it might feel a little tiring to browse through endless email marketing services. Especially when they all look the same at first glance; however, there are two key factors you need to consider to make your life a little easier: Email marketing platform cost The cost is key when you're starting. Many platforms offer a free email plan or free trial of their features. If you are on a tight budget, we highly recommend using it to fully test the features. On the plus side, a free plan/trial is perfect for helping you make a data-driven decision when the time for a paid plan comes. Tip: A free plan/trial is great to help you start. As your list grows, you'll need a tool to help you scale your business without breaking the bank. Regarding the available pricing models, email marketing services tend to charge by email volume or the number of subscribers. The first model is more suitable for businesses who want to send a certain number of monthly email campaigns. The second pricing model is a better fit for most businesses as it doesn’t restrict the number of emails you can send while pricing scales with your business growth. Email marketing software essential features Another critical factor you need to consider is the features your email marketing tool gives you. Whether you go for a free plan/trial or choose one of the best email marketing services on the market, you should never compromise with something that gives you less than you need. To give you a hand, here are some of the best options out there: Pricing Free Trial/Plan Unique Feature Moosend $9/month Yes (30-day trial) Easy-to-implement automation Brevo $9/month Yes SMS marketing options ActiveCampaign $15/month Yes (14-day trial) Event tracking options Mailchimp $20/month Yes Multi-step custom workflows Constant Contact $12/month Yes (60-day trial) Event invitations management AWeber $15/month Yes Email testing across devices MailerLite $10/month Yes Opens by location Benchmark $15/month Yes Easy-to-use editor With this in mind, your email marketing software should have the following: Drag-and-drop email builder: a user-friendly editor will help you design your emails and customize your templates without having any technical skills. Email templates: ready-made newsletter templates to save valuable time and inspire you. Variety of email campaigns: your platform should provide you with different types, including A/Testing, RSS, automation campaigns, etc. Segmentation and personalization options: targeting your audience with the right message requires sophisticated tools to divide them based on specific criteria. Integrations: integrating your tool with popular applications is the best way to streamline your marketing efforts. Last but not least, it could prove valuable if the email marketing software you chose has all-in-one capabilities. From subscription forms to landing pages, an all-in-one tool will help boost your email marketing efforts and increase your email signups. If you want a robust and practical all-in-one solution that combines email marketing with subscription forms and landing pages, you can always sign up for a free Moosend account and see how everything works. Windows Report has recently selected Moosend as a modern solution to deliver email marketing. Windows Report is a highly trusted web resource for all things Windows, including news and tips for tech users. Step #2. Grow Your Email List You’ve chosen the platform that best suits your needs. Now the time has come to do the second most crucial step, email list building. There is one thing, however, that you need to keep in mind. You always need to get permission from your audience before you start emailing them. Therefore, it’s essential to have a clear purpose when requesting an email address. There are numerous ways to approach growing your list. Let's break them down. Add an opt-in form to your website A simple opt-in form on your website is probably the first thing you should do. Most ESPs on the market now let you create subscription forms that you can easily embed into your website. Here is an example from the popular brand MeUndies: To create a successful opt-in form, you must be clear about your audience's expectations. For example, what kind of email content they will receive, how often communication will occur, etc. Stick to your promises, or you risk annoying your subscribers, leading them to unsubscribe or flag your emails as spam. This would be detrimental to your email deliverability rate. Use lead magnets & content upgrades To maximize your efforts of attracting more people, you need to offer something valuable for free. As we mentioned before, this is called a lead magnet. Lead magnets are mostly digital materials such as PDFs, videos, etc. , costing little or nothing to create. They can be practically anything as long as the audience can use them immediately. For example, here is a real eCommerce lead magnet from MVMT in the form of a discount: For an eCommerce business like MVMT, 10% off is valuable for new customers who want to save some money. You can also entice people to sign up by using different subscription form types: Floating bars: discreet and attractive bars that you can use as newsletter signup forms. Exit intent pop-ups: offer an extra, highly valuable resource before your visitor leaves to boost signups without interrupting the user experience. Floating boxes: they slide and stay on the visitor’s page as they scroll down. Usually contain a strong call-to-action that encourages the visitor to subscribe Full-page: forms that cover the visitor’s entire page to attract attention. Leverage social media Last, you can also grow your list by tapping into social media. If you have active social media accounts, share your signup form to increase your email subscribers. Tip: Never purchase email lists online because they will harm your business instead of helping it. This is because those addresses you buy have not permitted you to send them promotional messages, and as such, they will flag you as a spammer if they don't recognize you. Step #3. Segment Your Email List Segmenting your audience into groups with similar interests is one of the best email list management practices. Why? Because without proper segmentation, your email efforts will be ineffective. Creating targeted groups enables you to create tailored content that will address your customers’ pain points and provide them with unique solutions. Segmenting can help your business in numerous ways. It can improve open rates by sending relevant content to the right recipient, boosting click-through rates, decreasing unsubscribes, and contributing to fewer spam complaints. Below, you’ll find some of the best segments you can create: Demographics: group based on gender, age, marital status, family size, income, education, nationality, etc. New subscribers: send them a welcome message or a welcome email series to build trust and establish a relationship that will lead to a sale. Customer list: distinguishes people who have purchased from leads who haven’t. One-time buyers: a bounce-back email or a follow-up offer after a purchase can turn them into profitable repeat customers. VIPs: the most loyal of your customers who make consistent purchases. Keep them happy by providing them with exclusive offers or loyalty programs. Cart abandoners: subscribers who have forgotten something in their cart and need a gentle reminder. Preferences: segment your audience based on whether they prefer only sales notifications or blog posts. Lead magnet: depending on the lead magnet your subscribers opted in for, send them relevant emails. Open rate: send an exclusive offer to reward your most loyal subscribers with a converting subject line. By now, it’s evident that segmenting your list will give you an advantage over competitors who don’t. You’ll be sending targeted emails instead of impersonal email blasts. Not to mention that this will make your life easier if you want to leverage automation, as we’ll see further in this guide. Step #4. Create Your First Email Campaign Now, it’s time to create a successful email marketing campaign without breaking a sweat. Let's see how to do it. Choose the right campaign type There are various types of email campaigns that you can send to your subscribers. The type you’ll choose depends on the overall goal you have. Moosend, for example, offers four main types of email campaigns: Regular, A/B Testing, Repeatable, and RSS. If you want to promote a new product, it would be wise to go for a regular campaign you can easily create. For bloggers, setting up an RSS campaign would help promote your blog posts and boost your content marketing efforts through email. As for A/B test campaigns, these allow you to send two variations of the same email to different segments of your email list and see which one works best. Design your email marketing campaign After choosing the appropriate campaign type, it’s time for your email newsletter design. To get the best results out of each campaign, there are some fundamentals that you need to be aware of: Visuals Email Copy Personalization Call-to-action button First of all, your campaign has to be structured in a way that promotes readability. A difficult-to-read or dull campaign will end up in the spam folder. To avoid it, entice your subscribers to read your content and guide them strategically to your email CTA. You can achieve that by using the inverted pyramid model. Here’s an eye-catching example from Morphe: As you can see above, you need: a concise and catchy headline with the key message of your campaign high-quality newsletter images to persuade the reader a converting CTA to show them what to do next All of the above are essential to ensure a high click-through rate and more conversions. Generally, you don’t want to clutter your email with too much text or information. Adding visuals will help you avoid walls of text and make your email unique and memorable. Moreover, when it comes to your email copy, try to keep it short, on-point, and relevant to your subject line. Just take a look at this successful email marketing example by GUESS: Also, don’t forget that personalization is crucial if you want engaged subscribers. So, try adding their name in the subject line to personalize your email or use advanced segmentation. Finally, your CTAs should be as clear as possible. Be sure to use consistent colors and avoid adding too many; otherwise, your subscriber will get distracted. Tip: If you have trouble with your subject lines, get your hands on an email subject line tester to help you optimize them and boost your open rates like a pro! Send your campaign to your subscribers Your campaign is now ready to reach your subscribers. But first, you need to choose the segment of your email list that will receive your email. As we’ve said before, relevance is vital, so you don’t want to “annoy” all your subscribers unless necessary based on your goals. Next, you need to ensure the email deliverability of your campaign. Weak content, bad designs, and unresponsive email templates negatively impact your deliverability. Avoiding spammy email subject lines and including a visible unsubscribe link at the footer like MOO will do the trick: We know this isn’t what you wanted to see, but according to some of the best email marketing practices, they might report you as spam if you don’t give your uninterested subscribers a way out. This will inevitably harm your sender score. Also, remember that many people will read your emails on a mobile device, so your campaign needs to be mobile-friendly. After you’ve done all these, you shouldn’t forget to run a spam test using an email tester tool to check whether your email lands in the inbox of popular email clients like Gmail, Outlook, and Yahoo. And, finally, you have to schedule your delivery. You may want to send it immediately or schedule it for a specific time to ensure maximum impact. Advanced email marketing tip for beginners: There is always the chance that some people will not open your email campaign. You can enable automated resending to non-openers. This can be valuable since you may double your open rate with minimal effort! Step #5. Leverage Email Marketing Automation If you’re just starting, it’s possible to send and reply to every one of your subscribers. However, as your list grows and your campaigns become more complex, sending hundreds of emails manually will be impossible. This is where marketing automation comes into play. Using autoresponders, you can send automated emails to segments of your list after a specific event happens. For instance, when someone signs up for your newsletter or leaves products in their shopping cart. Above, you can see a simple cart abandonment workflow you can set up through your email marketing automation platform. This automation allows you to be “present” with all your subscribers and not go dark for long periods. Furthermore, it helps you form a strong relationship with your subscribers and nurture them into potential customers. Generally, creating an automation sequence can be a tad advanced for beginners, but you’ll eventually get familiar with it. If you want to go in-depth with email automation, especially for your eCommerce business, this guide is a real eye-opener. Step #6. Measure Your Performance & Optimize Now, it’s time to take things to the next level. To get the most out of your email campaigns, you need to track their performance and identify areas that can be improved. Almost every email service provider offers complimentary reporting and analytics, which you can find in the Reports tab of your email marketing tool. Some of the metrics you’ll encounter are the following: Number of unique opens and clicks Open rate Click-through rate Unsubscribe rate Bounce rate Number of spam complaints The three key metrics you should focus on as you start should be your open rate, click-through rate, and unsubscribes. What reporting tells you about your campaigns First, your open rate illustrates the relationship you have formed with your subscribers. Ideally, they should be able to open your emails and read them quickly. If the open rate is low, your subscribers are likely unengaged. You can provide more value to them and meet their expectations. Also, the usual suspect for low open rates is usually a spammy subject line. So, why not add your subscriber’s name to make it more engaging? Also, running A/B tests can help you find what makes your audience open your campaigns. Source Moreover, your click-through rate (CTR) shows how many people clicked on a link in your email. If this is low, your mail isn’t targeted enough, or your copy isn’t as compelling as it should be. To tackle this, consider improving your copy and using A/B Testing for CTA placement. You can take a step further and examine what happened after people clicked a link and landed on your website, which you can do by integrating Google Analytics with your platform. Finally, unsubscribes are very common and, I’d say, unavoidable. High unsubscribe rates, though, indicate that you’re losing potential customers. If that’s the case, you need to figure out why they are leaving and act. Think of the following: Did I deliver upon the promises I gave? Are autoresponders sending the correct targeted message? Am I sending too many sales emails instead of providing value first? Whatever the case, the takeaway is that you need to pay close attention to what the data shows and act. Important Email Regulations Speaking of data, did you know that staying compliant isn’t just a legal necessity but the foundation for building trust with your audience? Email regulations are designed to protect recipients from spam, ensure transparency, and maintain ethical marketing practices. Non-compliance can lead to penalties, tarnished sender reputations, and even legal action. Understanding and adhering to them ensures your campaigns reach inboxes and resonate with recipients in a way that creates long-term relationships. Here’s what you need to know about key email regulations and how to comply with them effectively. General Data Protection Regulation (GDPR) GDPR applies to businesses targeting EU residents and emphasizes the importance of explicit consent in email marketing. Under this regulation: You must have explicit consent before sending emails. Recipients must know how their data will be used. Provide clear options to unsubscribe at any time. Tip: Use double opt-in forms to collect explicit consent and maintain accurate records, ensuring full compliance. CAN-SPAM Act The CAN-SPAM Act targets businesses sending commercial emails in the United States and focuses on transparency... --- ### Email Preview Text: How To Write/Use It In 2025 > Your email preview text is the key to increasing your email open rates. Learn how to utilize this awesome tool in this comprehensive guide! - Published: 2023-07-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-preview-text/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner What is an email preview text? What's the difference between the preview and email preheader text? It's time to answer these questions. As you know, your open rate is one of the most important email marketing metrics, and every marketer should aim to keep it high. Three elements can affect it: the sender’s name, the email subject line, and the preview text. In this guide, we’ll explain everything you need to know about preview texts and give tips to make them stand out in your subscribers' mailboxes. Got everything in place except for an email marketing platform? Sign up for a Moosend account today and build campaigns that convert in a flash! Email Preview Text Definition Briefly, a preview text appears next to or below your email subject line in your recipient’s inbox. It’s like an email teaser that clarifies the goal of your marketing email campaign and entices the reader to open it. In Gmail, they refer to it as “snippet” and in Outlook as “message preview. ” Preview texts are compatible with most email clients. In most cases, they display the first line of your email content. However, if you use email services like Moosend or Mailchimp, you can change this text and write something that will draw the reader’s attention. Here are two examples: In Calvin Klein's example, there’s a mix of both. After the selected preview text, you can see the content that appears at the top of the email, while Burt’s Bees has added a blank space to make it neater. Email Preview Vs. Preheader Text So what's the difference? Many people use preview and preheader text interchangeably, but they are not the same thing. The preheader text is at the top of your email, and someone has to open the campaign to view it. As mentioned earlier, if you don’t tweak your preview text, the preheader will appear next to your subject line. But with the help of your email marketing platform or some coding magic, you can hide it from the preview text and showcase what will bring higher open rates, click-throughs, and conversions. How Long Should Your Email Preview Text Be? An ideal email preview text should be between 40-140 characters. Generally, you don't want a lengthy preview, but a short and concise text that will clarify the purpose of your email marketing campaign. Moreover, keep in mind that different email clients and devices can affect your preview text range. So, with this in mind, we suggest creating text that's 50-80 characters long to ensure your email list sees it. What Should You Write In Your Preview Text? Before you write your preview text, keep in mind that not every email client will display it. So, this means that you should not include important information that you would add to your subject line. As a rule of thumb, you don't want to make your subject line depend on it. Instead, use your preview text to give more reasons to your recipient to open your message. For example, you can create email preview text to: Insert a product-specific CTA: Get 50% off today! Spark your subscriber's curiosity: Find out how to keep your house clean with our secret hack. Add urgency to your campaign: 24 hours left to get 40% off sitewide! Offer additional value: Get free shipping on all orders. Draw attention with personalization: , get 20% off your favorite only for today! Now let's see how to insert your text into your campaigns. How To Add A Preview Text To Your Email This is a line of code to use for your preview text when crafting your HTML email: Your preview text goes here If you don’t want the preheader to appear next to your preview text in the inbox and cause confusion to your readers, you can use this trick suggested by Litmus to add a blank space after it. This is the so-called hidden preview text. Plus, this slight twist doesn’t seem to hurt deliverability. Instead, there are signs that it even boosts it, offering a better experience to your customers. Tweaking Your Preview Text With Moosend If HTML is not your mother tongue, and you need something more straightforward to streamline your email marketing efforts, then a tool like Moosend is all you need. Adding a preview text with this tool is a piece of cake. After you start a "New Campaign," you will land to “Set Basic Settings. ” There, you’ll find a dedicated section to fill in the email preview text. Here’s a Christmas newsletter example: So if you’re looking for an email automation platform with ready-made email templates and unique features, sign up for a Moosend account today! How to add a preview text in Gmail To add preview text in your email you will need to tinker with the email's HTML code. Here's how to do it: Right-click on the email you've composed and click Inspect. An additional window will open where you can edit the HTML of the email you are about to send. Next, right-click on the HTML code and hit edit with HTML. Before the body- (content) of your email add the following line of HTML CODE: "Your preview text goes here" Enter the desired preview text you like, click enter or close the additional window, and HIT SEND! Make sure to always test when you change HTML elements in your web browser. Create a test email and send it to your friends to see if it actually works as expected. How to add a preview Text in Outlook The process of adding a preview text in Outlook emails is the same as in Gmail. You just have to edit the HTML of your email and add the additional HTML code. Email Preview Text Best Practices How can you craft a text that will successfully complement your subject line and make subscribers spot your message in their email inbox? Here are some of the best email preview text tips to consider: 1. Choose the right preview text length As mentioned above, not all email service providers follow the same rules when it comes to your preview text. If you want to be sure, you can write a maximum of 80 characters which is the average limit for numerous clients. Moreover, keep in mind that many users will see your preview text on their mobile devices. By keeping it short and concise, you also provide an excellent experience for them. Below you can see the limit for the most popular email clients: Apple iPhone: 81 (vertical), 137 (horizontal) Apple Mail: 140 Gmail: 97 (for web), 90 (for iOS) MS Outlook: 35 (for Windows), 55 (for Mac) Yahoo: 50 (for mobile) 2. Connect it with the email subject line A successful preview text is a proper sequence of the email subject line. For example, if you’re offering a freebie to your loyal customers, you can add the word “gift” in the subject line and what’s in it for them in the preview text. Just remember not to do it vice versa. The subject line is essential to make subscribers understand the goal of your campaign and draw their attention. Plus, your preview text may disappear for certain providers, so the final result would not make sense to your readers. 3. Personalize if you see fit Personalized marketing is at the core of successful customer communications these days. When buyers feel that the message you send is for their eyes only, they show more interest and trust in you. So if you want your readers to take things personally in a good way, place their name at the beginning of the preview text and see how they react. You’ll probably get impressed. 4. Form a call-to-action Sometimes all you need to attract the readers’ attention is to add a sense of urgency. By setting a time constraint for them, you motivate them to open your email and act fast, as long as the incentive is worth it. So add an action verb in the preview text and shape it as a CTA so that the readers understand what they should do straight away. 5. Try A/B Testing to improve performance If you’re not quite sure about what to include in your preview text to make it attractive, you can try A/B testing. With this method, you can test two versions of an email part to understand which is more efficient. So test different combinations of the email subject line and the preview text and keep what works best for your target audience. 6. Make it fun and engaging Last but not least, dare to share your favorite emoji if it matches your writing style and brand tone to make it more engaging. It’s important to think about how it flows with the rest of your email design and copy to offer a consistent experience to your readers and boost conversions going forward. 5 Great Email Preview Text Examples Before you start building a new email campaign, look at these preview text examples to get inspired: Example#1: H&M Subject Line: Free Shipping over $25 is a real treat! Preview Text: Not a member? Join for free today! In this example, H&M introduced their free shipping incentive to attract the readers’ attention, informing them about this incredible perk. After that, in the preview text, they invite the subscribers to sign up for free to boost conversions. A winning combo, indeed! Example#2: The Natori Company Subject Line: 4 Days Only: 30% Of Fall Favorites Preview Text: Use code COZY at checkout. This is another promotional campaign example by Natori. Here, the marketer decided to give a guideline in the preview text on how subscribers can claim their discount. This is a useful practice for brands that want to give their subscribers a helping hand and boost conversions. Example#3: MasterClass Subject Line: My class on building a winning mindset is here Preview Text: I want to help you overcome your fear and unlock your true potential. Who wouldn’t love to learn about personal development from Lewis Hamilton? Masterclass knew how to make readers open their email by tweaking the sender’s name and writing a personalized preview text that addresses the reader straight away. Clever, right? Example#4: MeUndies Subject Line: The Simpsons crashed our site. But it’s back! Preview Text: walk-run to shop this new collection Want to tell your customers that one of your popular products is back in stock? Then do it like MeUndies! This preview text has the form of a call-to-action to increase the sense of urgency and make the subscriber act. Plus, the donut emoji makes this message more... delicious! Example#5: Rothy’s Subject Line: Are you travel ready? Preview Text: Hit the road in style. Finally, one of the most popular subject line/preview text combos follows the answer and question pattern. Ask your audience a rhetorical or literal question and use the preview text to reply. It works all the time - as it did in the email by Rothy’s! Email Preview Text FAQs Before we wave you goodbye, we’ll reply to some of the most frequently asked questions about email preview texts: 1. What is an email preview text? It’s the small block of text that you’ll find next to or below an email subject line in your mailbox. It works in tandem with the subject line to communicate your message to the readers and increase your open rate. 2. How long should a preview text be? Character limits depend on the email client you’re reaching, like Yahoo or Outlook, or the user’s mobile device. The range is from 40 to 140 characters, and the average limit that works for most providers is 90. 3. Why should I add a preview text in my email? The email preview text draws the subscribers’ attention and boosts your email open rates and, ultimately, your sales. If you don’t manipulate it, you may end up with a “broken” text retrieved by the body of the email that can hurt the user experience. --- ### 9 HubSpot Alternatives For 2025 [Free & Paid] > Is HubSpot's pricing too much to handle? Check out the best HubSpot alternatives for a more affordable option with equally powerful features. - Published: 2023-07-17 - Modified: 2025-04-25 - URL: https://moosend.com/blog/hubspot-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate HubSpot has established itself as a household name for inbound marketing. Nevertheless, the marketing suite can get very pricey very fast, which is less than ideal for growing businesses on a budget. If you want an email marketing solution and CRM system that offers you the same or better functionality but at a lower cost, today, we'll explore the best HubSpot alternatives you can choose. From creating your email marketing messages to managing your audience without breaking the bank, here are the best solutions. Best HubSpot Alternatives: Compared Before we show you the top HubSpot competitors in the market, let’s look at the following table to give you an idea of your best options for 1,000 subscribers. Price/Month Free Plan/Trial Unique Feature Ratings HubSpot $20/month Yes (very limited) Full growth/stack platform Moosend $16/month Yes (30-day free trial) Advanced audience segmentation Pipedrive $21. 90/month Yes (14-day trial) Activities overview ActiveCampaign $39/month Yes (14-day trial) In-built CRM EngageBay $15/month Yes Visual multi-step automation Freshsales $18/month Yes Visual sales pipeline Salesforce Account Engagement $1,300/month* Yes (14-day trial) Salesforce CRM integration Adobe Marketo Engage Request quote No (demo) Campaign and journey automation Zoho CRM $20/month Yes AI-powered assistant Klaviyo $30/month Yes (limited) SMS marketing options *Note: Salesforce Account Management's pricing is for 10K contacts. While HubSpot is an all-in-one solution that offers an advanced CRM environment to keep your contacts organized, it has a few cons that need to be addressed. Firstly, the email service requires CSS knowledge regarding template customization compared to its competitors. What’s more, A/B Testing is only available on the Pro Package, which has a quite high price tag if you just want the tool for simple use. In the following sections, we’ll see some of the best competitors to HubSpot to help you solve the above-mentioned problems. Best Alternatives To HubSpot By Use Case Moosend — The overall best alternative. Affordable all-in-one email marketing and automation solution with user-friendly interface and easy-to-master functionality. Pipedrive — Best for small-to-medium-sized business wanting a sales-focused CRM. ActiveCampaign — Best all-in-one solution with great marketing automation capabilities and excellent email deliverability rates. EngageBay — Best for small-to-medium-sized businesses wanting an all-in-one CRM solution with marketing, sales, and customer support. Freshsales — Best for visual sales pipelines, workflows and custom reports. Ideal for sales teams but also appealing to marketing teams. Salesforce Account Engagement — Best for sales automation. It has advanced sales reports and forecasting, and a customizable interface. Adobe Marketo Engage — Best solution for enterprises. Marketo Engage prioritizes custom solutions and it is a powerful tool at the hands of an experienced user. Zoho CRM — Best affordable solution with no set-up fees and a pay-for-what-you-need pricing model. Great choice for both small businesses and enterprises. Klaviyo — Best for eCommerce businesses. It has easy to implement automation and comprehensive insights to understand your customers' behavior and preferences. 1. Moosend Pricing: Paid plans start at $16/month, 30-day Free trial (Sign up here) Best for: SMBs, eCommerce, SaaS, Enterprises Unique feature: Advanced audience segmentation Moosend’s all-in-one email marketing automation platform is perfect for building and managing your audience through newsletter signup forms, landing pages, and customer segmentation. Regarding its email marketing tools, Moosend equips you with a user-friendly drag-and-drop editor to craft newsletters that convert. What makes it a great HubSpot alternative, though, is that you can fully customize the pre-made email templates without any CSS knowledge like HubSpot’s. Moreover, the marketing automation tools will let you automate your email marketing process through the visual workflow builder. You can set up welcome, abandoned cart, re-engagement, and more sequences in minutes. Also, marketing automation is available on the Pro Plan, starting at $16/month. This is great for SMBs, considering that HubSpot’s automation features are available in the Professional package starting at $890/month. Moving on to reporting and analytics, this alternative lets you track important email marketing metrics in detail. Compared to HubSpot’s reporting, Moosend’s custom reports let you create a personalized environment with the metrics that suit you best to minimize distractions. Regarding pricing, paid plans start at $16/month for 1,000 contacts, giving you access to all major features without limitations. Moosend Features User-friendly drag-and-drop email builder Fully-customizable email templates (no CSS knowledge required) Audience management features Visual automated workflow editor Personalization feature for more targeted content Integrations with eCommerce tools, CRM, etc. Moosend Pricing This all-in-one solution offers two paid options, the Pro and Enterprise Plan (custom). The former starts at $16/month for 1,000 subscribers, giving you access to all the available features, like the email editor, forms, landing page builder, SMTP server, real-time reporting, and audience management tools. For 10K-25K contacts, the Pro plan starts at $160/month. If you want to try the tool, you can register for a free account and try out the email editor, forms, and landing pages. Try Moosend for free HubSpot Vs Moosend Moosend offers a more affordable solution than HubSpot, which is less restrictive in terms of automation and email sending. The user interface is beginner-friendly, while there is a minimal learning curve to master the product. On the other hand, HubSpot's free CRM can be a valuable tool for small businesses but it also comes with plenty of limitations. HubSpot Moosend Best Feature Full growth/stack platform Advanced audience segmentation Best for Industry Enterprises, SMBs SMBs, eCommerce, SaaS, Enterprises Cons Steep price tag, limited features on Starter plan Limited form customization, not as many integrations Price Starts at $20/month (1,000 contacts - 5,000 emails) Starts at $16/month (1,000 subscribers - unlimited emails) Free Plan/Trial Yes (1,000 contacts - 2,000 emails) Yes (1,000 subscribers - unlimited emails) Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) Knowledge Base, Video Tutorials, 24/5 Email & Live Chat (Phone on Enterprise plans) 2. Pipedrive Pricing: Paid plans start at $21. 90/month, 14-day Free trial Best for: Experienced marketers, SaaS, Agencies Unique feature: Activities overview Pipedrive is a worthy HubSpot sales CRM competitor, sporting an array of features to increase your lead generation and turn prospects into business customers. The user-friendly interface is easy to navigate, allowing you to monitor your sales and leads without distracting you. Regarding pipeline management, Pipedrive offers the same customization options as HubSpot, allowing you to add your deals, drag them between columns when a change occurs, and add custom elements. If you want to keep in touch with your leads, Pipedrive has numerous integrations with email marketing tools like Moosend. Please note that the platform itself does not offer email marketing functionality. Reporting-wise, this competitor lets you track your performance through the Insights Dashboard. Customs reports are also available, but you won’t need to pay $500 to access them like in HubSpot’s case. Overall, the two platforms offer similar features and functionality. Nevertheless, Pipedrive is more geared toward sales, while HubSpot favors marketing. The main difference, though, is the price. Pipedrive’s Professional plan starts at about $60 per month, while HubSpot’s starts at $890, which is significantly higher and not ideal for smaller businesses. Pipedrive Top Sales CRM Features Visual pipeline of sales stages Activities overview Custom data columns and filters Customizable email templates Scheduler and unified calendar Communication tracking Pipedrive Pricing The platform may not offer a free plan, but it does have a 14-day free trial to try it out. After the trial period, you have to get one of the five subscription plans, starting with the Essential plan at $21. 90 (billed monthly), the Advanced at $37. 90, the Professional at $59. 90, the Power at $74. 90 and the Enterprise at $119 per month. Check Pipedrive HubSpot Vs Pipedrive Pipedrive's pricing plans are more reasonably priced (starting at $19. 90/month for one user) and they go up incrementally along with your growth. You get many customization options and dashboard features, while the tool has also great reporting capabilities. However, despite the many similarities between the two tools, HubSpot delivers an all-in-one solution with email marketing, forms and landing pages included (even in the free plan). If your business can make do with HubSpot's free solution, then Pipedrive might be an overkill for you. HubSpot Pipedrive Best Feature Full growth/stack platform Activities overview Best for Industry Enterprises, SMBs SMBs Cons Steep price tag, limited features on Starter plan No email marketing capabilities, not as many integrations Price Starts at $20/month Starts at $21. 90/month Free Plan/Trial Yes Yes (14-day trial) Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) Help Center, 24/7 Live chat (Phone on Power & Enterprise) 3. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day Free trial Best for: Experienced marketers, SaaS, Agencies Unique feature: In-built CRM platform Next on our list is ActiveCampaign, a HubSpot alternative known for its powerful marketing automation functionality. Like HubSpot, this platform offers tools to boost your marketing, sales, and customer relationship management efforts with less expensive pricing plans. More specifically, this marketing automation software will provide you with an advanced workflow editor to set up your follow-up campaigns and smart sequences. Nevertheless, if you want something simple with a short learning curve, the platform may not be for you, unlike other ActiveCampaign competitors. Apart from its email marketing and automation features, the platform has an in-built lead management system with sales automations to simplify your sales process. You can use it to watch your lead’s history and create a lead scoring system to determine their value. On top of that, you can update contact details easily and even use the Calendar Feed feature to sync tasks with Google Calendar, Microsoft Outlook, or any other calendar with a subscription option. The reporting and analytics that ActiveCampaign offers are more insightful than HubSpot’s, allowing you to create automation and eCommerce reports for your online business. Lastly, this alternative to HubSpot comes with an extensive list of integrations to streamline your business, including apps like Shopify, Salesforce, and WordPress. ActiveCampaign Best Advanced Features Advanced email automation features Sales drip campaigns Pop-ups Autoresponders Gmail and Outlook sync through extensions Campaign and automation reporting Pricing You can try Activecampaign’s features by signing up for the 14-day trial. After the free period, you need to get a paid subscription plan starting with the Lite version at $39 for 1,000 subscribers and reaching up to $174 for 10K. Check ActiveCampaign HubSpot Vs ActiveCampaign ActiveCampaign offers top-notch automation options, a variety of sales and marketing features as well as a built-in CMS. Moreover, the drag-and-drop functionality in the workflow builder is something that HubSpot lacks. HubSpot, on the other hand, is a tad more customizable, allowing you to update the dashboard and integrate custom reporting widgets. HubSpot ActiveCampaign Best Feature Full growth/stack platform In-built CRM Best for Industry Enterprises, SMBs Small businesses, SMBs, Enterprises Cons Steep price tag, limited features on Starter plan Limited dashboard customization options Price Starts at $20/month (1,000 contacts - 5,000 emails) Starts at $39/month (1,000 contacts) Free Plan/Trial Yes (1,000 contacts - 2,000 emails) Yes (14-day free trial) Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) Community, Forum, University, Email & Live chat 4. EngageBay Pricing: Paid plans start at $15/month, free plan Best for: SMBs, Startups, Solopreneurs Unique feature: Advanced visual, multistep automation Another great HubSpot alternative on our list is EngageBay, a truly all-in-one CRM software with marketing, sales, and customer support automation. EngageBay’s tools help you automate multiple aspects of your business, including lead generation, drip campaigns, deal tracking, support tickets, and more. EngageBay offers landing pages and lead forms to help capture lead data. You can then nurture these leads through various marketing campaign options. You can also customize your campaigns and marketing content based on advanced customer segmentation – this helps personalize and tailor your content, resulting in better conversions. Sales reps can then move qualified leads down the funnel using multiple sales automation tools. Through automation, you can also upsell and cross-sell to your customers by targeting them at with the right content at the right time. Helpdesk, ticket prioritization, auto-assignment, chatbot, and autoresponders all work together to reduce time and resources while improving customer experience. In a nutshell, EngageBay is perfect for small businesses looking for an affordable, all-in-one CRM solution to increase their ROI. EngageBay Top CRM Features Multistep visual automation builder Omnichannel marketing A/B testing Advanced customer segmentation Helpdesk and livechat 360-degree customer view EngageBay Pricing EngageBay offers a free plan for up to 15 users and three paid plans. The Basic plan starts at $14. 99/month for 500 contacts, and the Growth plan costs $49. 99/month for 5,000 contacts and advanced automation. The Pro plan offers unlimited contacts, web analytics, a dedicated account manager, custom options, and more for $99. 99/month. All paid plans come with free onboarding, migration, and priority support. Check EngageBay HubSpot vs EngageBay EngageBay offers affordable plans compared to HubSpot but with similar features. The Pro plan offers unlimited contacts for a fixed price, while HubSpot’s cost shoots up as the number of contacts grows. HubSpot is targeted towards mid-range companies and enterprises, while EngageBay is geared towards SMBs and solopreneurs. HubSpot EngageBay Best Feature Full growth/stack platform Multi-step, visual automation builder Best for Industry Enterprises, SMBs SMBs, startups, solopreneurs Cons Steep price tag, limited features on Starter plan No marketing automation on the free plan Price Starts at $20/month (1,000 contacts - 5,000 emails) Starts at $15/month (500 contacts) Free Plan/Trial Yes (1,000 contacts - 2,000 emails) Yes (250 contacts) Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) 24/5 phone, email, live chat, knowledge base 5. Freshsales Pricing: Paid plans start at $18/month, Free plan Best for: Startups, Small businesses, Sales teams Unique feature: Visual sales pipeline Freshsales is a sales CRM software that offers sales and marketing teams a series of tools to power up their lead generation efforts. Users can benefit from this HubSpot competitor in terms of features and affordability. To increase your lead generation, you can use AI-powered chatbots and web forms to capture your website visitors' contact information. When you collect your leads, Freshworks will allow you to monitor your deal status through visual sales pipelines. Moreover, you can use the AI predictive contact scoring feature to receive a score based on specific customer data. This will help you identify hidden opportunities and then use specific sales sequences to nurture your leads into customers. In addition to that, Freshsales comes with time-based workflows, an essential feature to streamline daily tasks and save valuable time. Last but not least, this contact management system offers you the ability to cross-sell and upsell to your customers through automated sales campaigns that will target them at the right time. Overall, Freshsales is a great HubSpot CRM alternative offering a user-friendly UI, an array of customizations, robust features, and more reasonable pricing. Freshsales Top CRM Features Sales funnel insights Visual sales pipeline Mobile app for easier access Automated sales campaigns Dedicated customer support team Pricing Freshsales offers a free CRM plan that sales teams can use to engage their leads. For the visual pipelines, lead scoring, sales sequences, and increased bot sessions, you need one of the paid options, starting at $18, $47, and $83 per month. Check Freshsales HubSpot Vs Freshsales Freshsales has a much simpler pricing structure than HubSpot. The tool has a nice drag and drop deal pipeline view, while the interface is easy to read overall. HubSpot has more detailed reports than Freshsales and its CRM allowing up to 1M non-marketing contacts is pretty generous. HubSpot Freshsales Best Feature Full growth/stack platform Visual sales pipeline Best for Industry Enterprises, SMBs Startups, Small businesses, Sales teams Cons Steep price tag, limited features on Starter plan No reports available on free plan Price Starts at $20/month (1,000 contacts - 5,000 emails) Stars at $18/month (1,000 contacts - 5,000 emails) Free Plan/Trial Yes (1,000 contacts - 2,000 emails) Yes (1,000 contacts) Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) 24/5 Email, Phone & Chat support 6. Salesforce Account Engagement (Pardot) Pricing: Paid plans start at $1,300/month, Demo Best for: SaaS, Startups, Enterprises Unique feature: Salesforce CRM integration Salesforce Account Engagement (formerly Pardot) is a B2B-oriented marketing automation software that lets businesses streamline their sales and marketing processes. This platform allows you to create and send professionally-looking email marketing campaigns and then use the in-depth prospect tracking system to see how they performed. Moreover, Salesforce Account Engagement sports a lead scoring and grading system to help you identify the value of your prospects. Then, you can use the lead nurturing tool to create a series of automated messages to keep in touch with them. As it is natural, you can easily integrate the tool with Salesforce’s CRM for a more seamless sales process. If you get the Plus Plan, you will access its advanced email analytics, email rendering preview, and spam testing tools to ensure your campaigns look as they should before reaching your subscriber’s inbox. Furthermore, you can increase your optimization efforts through email and landing page A/B Testing. For those interested in integrating email and social media, Salesforce Account Engagement allows you to gain insights into your prospect’s social activity through the social profiles feature. Salesforce Account Engagement Best Features Email campaign builder Pop-ups and landing pages Salesforce CRM integration Integrated marketing calendar Customer support through chat and phone Pricing Salesforce Account Engagement's pricing plans start at $1,300/month billed annually for 10K contacts. You need to upgrade to the Plus and Advanced Plans for more functionality, starting at about $2,600 and $4,150 per month, respectively. Check Salesforce HubSpot Vs Salesforce Account Engagement Salesforce offers a more customizable interface (that may be valuable for some users) but at the same time it means it's more complicated. If your primary needs are sales reports and forecasting, Salesforce has the edge over HubSpot. Apart from that, the two platforms have a lot in common, but HubSpot is more of an inbound marketing tool and Salesforce is more associated with sales automation. HubSpot Salesforce Best Feature Full growth/stack platform Salesforce CRM integration Best for Industry Enterprises, SMBs SaaS, Startups, Enterprises Cons Steep price tag, limited features on Starter plan Very steep price tag Price Starts at $20/month (1,000 contacts - 5,000 emails) Starts at $1,300/month (for 10K contacts) Free Plan/Trial Yes (1,000 contacts - 2,000 emails) Demo only Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) 24/5 phone support, weekend support varies upon severity 7. Adobe Marketo Engage Pricing: Request a quote, Demo Best for: SaaS, Enterprises Unique feature: Campaign and journey automation Adobe Marketo Engage is among the top HubSpot alternatives that'll provide you with email marketing automation features, lead management, and revenue attribution tools. When it comes to email marketing, the platform will let you use the visual email builder to craft targeted email campaigns to capture your subscriber’s attention. For better conversions, Marketo also equips you with advanced personalization tools to ensure that each experience is tailored to your target audience. On top of that, marketing automation features are also available to craft automated campaigns that will increase engagement and target the right person at the right time. Regarding lead management, Marketo integrates with Salesforce CRM and Microsoft Dynamics to help your sales team identify the best opportunities. Furthermore, the powerful reporting and analytics will enable you to monitor your sales funnel and perform any necessary optimizations to boost your revenue. And speaking of that, Marketo Engage also allows you to track the B2B customer journey and channel engagement (paid media, email marketing, etc. ) to increase your performance and ROI. Looking for alternatives to Marketo? Check them here! Marketo Engage Best Email Service Features Email marketing options Campaign and journey automation CRM integration Attribution & ROI dashboards Event & webinar marketing Pricing Marketo offers four different paid plans with features that’ll help you boost the customer experience. If you want to find out about the price tag of each package, you need to contact sales and request a quote. Check Marketo Engage HubSpot Vs Marketo Engage HubSpot Marketo Engage Best Feature Full growth/stack platform Campaign and journey automation Best for Industry Enterprises, SMBs SaaS, Enterprises Cons Steep price tag, limited features on Starter plan Reporting & analytics could be improved Price Starts at $20/month (1,000 contacts - 5,000 emails) Request quote Free Plan/Trial Yes (1,000 contacts - 2,000 emails) No Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) Knowledge Base, Online support 8. Zoho CRM Pricing: Paid plans start at $22/month, Free plan Best for: eCommerce, SMBs, Enterprises Unique feature: AI-powered conversational assistant Zoho CRM is a great customer management alternative to HubSpot’s Sales Hub, giving you three different ways to view your contact details and deals. One of the best features you can leverage is the powerful filtering options that the tool provides. For instance, you can find leads based on activity, such as meetings and calls. If you are worried about your sales, Zoho CRM has developed Zia, a conversational assistant who will help you predict the outcome of your new deal and assign a lead score to them. Moreover, you can use Zia to identify potential sales anomalies to come up with instant solutions. Compared to HubSpot, Zoho CRM offers more detailed reports and insightful predictions to help you improve your ROI. Overall, Zoho’s unified CRM is ideal for those who want an easy-to-use tool to improve the customer experience and make their marketing and sales team collaboration easier. Plus, Zoho CRM integrates with the rest of Zoho's products (Campaigns, etc. ), giving you a tool that resembles HubSpot but at a significantly lower price. Zoho Best CRM Features Conversational AI assistant Advanced customization Mass email Real-time customer notifications Pricing Zoho CRM has various plans, including a free version for up to 3 users. It also offers a pipeline-centric CRM for SMBs starting at $10/user/month. For more, you can select among four different paid options, starting at about $20/month with the Standard Plan. Check Zoho HubSpot Vs Zoho CRM Zoho CRM offers 3 different views (kanban, canvas and tubular) for contacts, leads, accounts and deals (unlike HubSpot that only has 2). Moreover, what's unique about Zoho is the Activities section allowing you to filter by activity type, e. g. open tasks, tomorrow’s meetings, all calls, and more. HubSpot has a slicker, more intuitive interface than Zoho and it provides users with a great onboarding experience. HubSpot Zoho CRM Best Feature Full growth/stack platform AI-powered assistant Best for Industry Enterprises, SMBs Small businesses, eCommerce, SMBs, Enterprises Cons Steep price tag, limited features on Starter plan No support on free plan Price Starts at $20/month Starts at $20/month Free Plan/Trial Yes Yes Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) Email, call, chat, or remote assistance (scheduled only) 9. Klaviyo Pricing: Paid plans start at $30/month, Limited free plan Best for: eCommerce, Startups Unique feature: SMS marketing options Klaviyo’s eCommerce-oriented email marketing platform is a great HubSpot alternative for online store owners who don’t want to spend a fortune on email marketing tools. The drag-and-drop editor is easy to use and has numerous pre-made templates to simplify the designing process. Moreover, you can set up automated workflows like welcome and abandoned cart sequences to deliver personalized content to your audience. Transactional emails are also available through the SMTP server to create and send order notifications, invoices, and status updates to your customers. Klaviyo’s reporting and built-in benchmarks will let you monitor your campaign performance and even compare your metrics with your competitors’. This email platform also offers SMS marketing options to keep your customers informed about price drop alerts, abandoned cart reminders, and shipping updates. To collect their phone numbers, you have multi-step and click-to-text web forms, click-to-text email banners, etc. Klaviyo Best Email Tool Features Conversational AI assistant Transactional email campaigns SMS marketing features Built-in benchmarks Pricing While Klaviyo offers a free plan, it is only for up to 250 contacts and 500 email sends. If you want more functionality and increased limits, you have to purchase a paid plan, starting at $30/month for 1,000 subscribers, 10K email sends, and email and chat support. Check Klaviyo HubSpot Vs Klaviyo Klaviyo is a solution oriented heavily towards eCommerce businesses and, as such, it will provide immense value to eCommerce store owners. HubSpot, on the other hand, has a more complete set of inbound marketing tools along with a generous CRM to power up your sales operations. HubSpot Klaviyo Best Feature Full growth/stack platform SMS marketing options Best for Industry Enterprises, SMBs eCommerce, Startups Cons Steep price tag, limited features on Starter plan Slow customer support, steep price Price Starts at $20/month (1,000 contacts - 5,000 emails) Starts at $30/month Free Plan/Trial Yes (1,000 contacts - 2,000 emails) Yes (250 contacts - 500 emails) Customer Service Knowledge Base, Community, Academy, Email & Live chat (Phone only on Professional & Enterprise) Knowledge Base, Email & Chat support The Best HubSpot Competitor For You HubSpot is undoubtedly a great all-in-one platform to help you grow your business. However, the steep pricing model, the potential difficulty in customizing templates, the lack of features in the less expensive plans, and the additional charges for technical assistance may not be ideal for every business. If you want to scale your company, you should start looking for a great alternative to offer you the same functionality as HubSpot but at a lower price. Tools like Moosend, ActiveCampaign, and Marketo Engage are some solutions you can choose to power up your marketing and sales without breaking the bank. If you still haven’t made up your mind, why not take advantage of the free plans and trials to test your new tool? You can easily try Moosend by registering for a free account to test the core features before committing. --- ### Why Buying Facebook Likes Will Hurt Your Business In 2025 > Looking to buy Facebook likes? Read this guide before spending your money on fake social likes to save your business from potential harm. - Published: 2023-07-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/buy-facebook-likes/ - Categories: Social Media - Tags: Social Media - Levels: Beginner You want to buy Facebook Likes, as you’ve heard it’s a common practice in the business world, but something inside you tells you to wait. Rumor has it that although it’s not technically illegal, it can violate certain Facebook policies and damage your business. So where does the truth lie? In this guide, we’ll explain why you shouldn’t buy Facebook followers, likes, or similar assets and show you how to increase your traffic organically and obtain high-quality likes and followers that will benefit you in the long term. But let’s start with two frequently asked questions about this subject to clear the air. Is It Legal To Buy Facebook Likes? Officially, no government regulations render them illegal, but fake accounts and click farms can breach laws. While click farms are not formally illegal, they aren’t exactly legitimate either. Practically, no harm is caused when someone buys Facebook fans and likes packages. It is, though, morally questionable. For starters, fake Facebook likes destroy healthy competition, which has a bad impact on innovation and improvement. Another thing to consider is that if you buy Facebook likes you consent to abject working conditions. Click farms offer a poor working environment and extremely low pay. Why Do People Buy Facebook Likes? Facebook is one of the most popular social media platforms for businesses, with many owners and marketers relying on it to boost brand awareness and increase their sales. Its algorithm favors accounts that receive high engagement rates, translated into likes, comments, and shares. Therefore, buying Facebook likes enables businesses to: Boost brand awareness faster Show social proof to other Facebook users Save money from setting up Facebook ads - at least, temporarily There are many websites where users can buy different kinds of likes, such as Facebook page likes, post likes, and views, at a low cost. However, even the best sites can follow questionable tactics at times. Therefore, it’s challenging to ensure that these are real Facebook likes and don’t come from bots, fake accounts, or even worse, click farms, which can severely hurt your brand reputation and metrics over time. Let’s dive more into the cons in the next section. 5 Reasons To Avoid Buying Facebook Likes If you need more evidence on why you should skip this practice, have a look: 1. It Will Harm Your Personalized Ranking You may have 10. 000 Likes on your Facebook page, but this doesn’t mean you also have an engaged audience. And bought fans don’t mean much to your business, as the Facebook algorithm - also known as Edgerank - won’t easily favor you for those. Likes, shares, comments, and all kinds of interactions can determine which posts will be displayed first in people’s feeds. If you only post quality and relevant content, people will eventually engage with it, which leads to a good ranking. Source With bought likes, engagement remains low, which means that people will rarely see your posts in their feed. Only an authentically interested fan base can keep your rankings high over time. 2. It May Impact Your Brand Reputation You see a page with a couple of thousands of likes. And then you scroll down to the first, the second, the fiftieth post, and you barely see any likes and comments. What would you think? Your real followers will understand this as well, and then you can say goodbye to your page’s trustworthiness and sales opportunities. Remember, the true purpose of likes is to help your page reach the desirable audience, so you need real people in you pipeline to raise brand awareness. So, if you succumb to the temptation, you’re basically spending money on people that will never become real customers. Instead, building a credible, verified Facebook page is a strategy that requires your money, time and effort. But it’s totally worth it. 3. It Can Reduce Your Organic Reach Organic reach on Facebook is the number of people your posts are exposed to without any paid actions behind them. It’s a very important part of your marketing strategy, and you should always pay attention to it since it changes fast. If the majority of your likes come from fake followers, you’re most likely not going to improve your Facebook social reach because you’re targeting the wrong people. So considering that your Facebook page is a lead generation channel, only real Facebook users will turn into high-quality leads and potential customers. Therefore, avoid buying Facebook post likes or any similar interaction assets, but focus on obtaining more organic likes. 4. It Can Expose You To Hackers Facebook like sellers may sometimes be hackers. By giving them your business information, you expose yourself to a number of web vulnerabilities. You probably don’t want to hear this but not all sellers are good sellers. Low-quality ones might be using stock software to manage their payments, which can cause more than one security breach. Worst case scenario? Some sellers might even get just enough information to hack your account. 5. It May Destroy Your Analytics Analytics is one of the strongest weapons of modern marketing. Without it, it’s impossible to know whether your efforts are profitable or not. Here’s how Meta displays Facebook insights to its users: Source However, fake likes can harm your metrics and give you false impressions. Consequently, you won’t know which Facebook tactic works and what you need to optimize to increase your traffic if you cannot rely on your current data. How To Boost Facebook Growth Without Buying Facebook Likes In this section, we’ll present you with the best alternatives to buying Facebook page likes to help you establish your brand and reach your target audience. 1. Define Your Target Audience Fake likes only bring you followers who will most likely never become customers, which won’t eventually lead to higher engagement. Instead, you should aim at collecting likes from people that will value your brand and truly engage. A great way to start building your strategy is with the help of buyer personas. Determine the demographics, habits, and preferences to create relevant posts for them to get the number of followers and likes you deserve. Finally, you can also build customer journey maps to understand what your audience needs at different stages and target them accordingly. 2. Share Great Content To get more Facebook likes, you must first start with your existing audience. Take advantage of your fans (no matter the number) and aim at pleasing and inspiring them. Create unique, useful, and relevant content that your audience will want to share, and go the extra mile by creating videos since they are among the most popular types of content that consumers want to see on social networks. That’s why TikTok is on the rise. Here’s a great example by Nike: Source If they like your posts and think they’re valuable enough, they will most likely share them with their friends. Which will then become your friends, too! 3. Make Your Business Page Easy To Find When improving your page visibility, you increase your chances of getting likes and follows. To achieve this, you should have an easy-to-discover page name that ideally combines your business name with a keyword. This is even more important if your business is new or in a niche market. So add the right keywords next to your name to appear higher on the searches. Also, don’t forget to add Facebook Follow and Like buttons to your website or blog. 4. Host A Facebook Giveaway An effectively run contest is a great way to build a following and brand recognition, that’s why influencers prefer them to gain a great number of likes fast. Inviting people to like your page in exchange for a prize is a great way to increase your followers since it’s an offer they can’t refuse. Just make sure you’re offering something really valuable to the right audience. Check out this contest by Modern Cat Magazine showcasing a product from a specific pet brand: The copy above includes a description of the product, how Facebook users can win the contest, and when the lucky ones will be announced. Thus, you increase the likelihood of attracting a lot of likes and positioning yourself among active users. 5. Run Facebook Ad Campaigns Facebook advertising is a great tool for expanding your reach and growing your likes. You don’t need a high budget to run ads, and considering how efficient targeting is in the platform, it’s worth spending a few more dollars. All you need is to choose the type of ad you want to use, such as video, image or, carousel, based on the goal of your campaign. For example, Closca Design went for a sponsored photo ad that does a great job showcasing their products and empowering their message with the right copy. You might want to check what your competitors are up to before you decide. The ad will appear on the target audience’s news feed, with a CTA that invites them to take action, visit, like your page and more. You will be surprised by the numbers you can gather in a few days, with only a low budget. 6. Combine With Email marketing Yes, email marketing is a powerful tool in every marketer’s hands. With just one simple automation workflow and some clever content, you can reach your email subscribers at critical times throughout their journey. So if you already have an email marketing strategy, it’s time to combine those forces for your own benefit. For example, you can inform your email subscribers about your later Facebook contest and invite them to like your Facebook page to increase your following. Or add social media buttons on the email footer, as Huckberry did: You can easily design a similar HTML campaign using an email marketing service like Moosend, that comes with a user-friendly drag-and-drop editor. Sign up for a free trial today and experiment with our features. 7. Interact With Your Audience It’s not just a beautiful Facebook profile or relevant content that can increase your likes. A strong social media presence can take you a long way as well. So can you make this happen? Build relationships with active users and prospects and interact with your fans on a regular basis. Ask questions and comment on posts to grow steadily and create a memorable Facebook presence worth following. How To Spot Fake Facebook Accounts The bad news is that fake Facebook accounts may hamper your social media marketing campaign even if you didn't ask for it. However, attracting fake followers is bad for your business because you’re engaging with no one. Plus, fake followers could easily hack your real followers’ accounts or yours. And even if they don’t, they mess with your page engagement, rankings, and conversions. So let’s see how you can spot them: Pay attention to the profile picture: Usually, fake accounts use a low-quality profile photo downloaded from somewhere else. Count the photos: A fake user usually has one or only a couple of photos, usually generic and low-quality. Check the URL: Many fake accounts will have a different name displayed in their URL. Comb through their activity: Fake Facebook accounts have a fairly empty timeline with next to zero activity. The Takeaways So when it comes to Facebook likes, choosing the “dark” side not only doesn’t help you reach your marketing goals but also hurts your page irreparably. Succeeding on Facebook is not rocket science. You just need to offer good content, be consistent and focus on your target audience. And the rest will follow. Are you looking for an email marketing service at an affordable price to streamline your email marketing along with your Facebook services? Sign up for a Moosend trial today and explore our amazing features! --- ### 9 Top EmailOctopus Alternatives For 2025 [Features & Pricing] > Discover some of the top EmailOctopus alternatives, such as Mailchimp, Moosend, and MailerLite and see how they compare to each other. - Published: 2023-07-07 - Modified: 2025-05-21 - URL: https://moosend.com/blog/emailoctopus-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner EmailOctopus is an email marketing platform that enables users to create, send, and track email campaigns. However, it might not be suitable for all email marketers out there. For instance, some professionals may be happy with the tool’s email campaign management capabilities, while others may find its segmentation features limited. In this guide, you will find a complete comparison of the best EmailOctopus alternatives, such as Moosend, MailerLite, and Mailchimp, along with their key features and pricing. Disclaimer: The information below is accurate as of July 7, 2023, while overall ratings come from G2. com Alternatives To EmailOctopus: Feature & Pricing Comparison Table One of the most loved features of EmailOctopus is its affordability and easiness of use. This is especially important for email marketers who may not be design pros. But are there more cost-effective options? What tools are better to use? Let's see the comparison table below. A summary may not be enough to choose, so let’s see the use cases of each of these tools. Best Alternatives To EmailOctopus By Use Case Moosend — The overall best alternative. All-in-one email marketing tool for eCommerce, SaaS, agencies, and small businesses. Brevo — Best for publishers and B2B businesses that want to incorporate SMS marketing. GetResponse — Best for advanced email customization as well as a lot of email templates and designs. MailerLite — Best for beginners who need easy-to-use and intuitive software. Has excellent email deliverability. Mailchimp — Best for customer segmentation and automated workflows. Constant Contact — Best for beginner and established marketers and offers reliable customer support. Polymail — Best for creating professional emails. It is the email tool for team collaborations. Campaign Monitor — Best for entrepreneurs at growing businesses that value customer relationships. AWeber — Best for bulk email campaigns and tracking emails or reporting analytics. But there’s more to these use cases, so let’s explore these alternatives in more detail. 1. Moosend - Best All-in-One Alternative Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best feature: Drag-and-drop email editor Overall rating: 4. 7/5 Moosend is an email marketing and automation software that offers email marketing automation tools and other campaign tools. This EmailOctopus alternative offers better features and is more cost-effective. With this tool, you can segment your audience and create advanced personalized emails. You can also use the intuitive builder to create eye-catching emails using advanced features like countdown timers, videos, GIFs, and more. To save time, the platform offers 80+ email newsletter templates to create beautiful campaigns for your audience. The flexible automation workflows will help you target your audience with dynamic content that converts. Moreover, users can easily create sequences from scratch or use one of the available recipes, including welcome, abandoned cart, and re-engagement sequences. Lastly, you can benefit from Moosend’s excellent email deliverability to land your campaigns in your subscribers’ inboxes without worrying about the spam folder. Moosend Features Drag-and-drop editor to create newsletters without any HTML knowledge Marketing automation tools to streamline your strategy Personalization and segmentation Flexible Email API Subscription forms and landing pages Real-time tracking to monitor open rates, click-throughs, social shares, unsubscribed, and more Integrations with CRM, CMS, eCommerce tools, and more Moosend Pricing Moosend’s paid plans start at $9 per month for unlimited email campaigns, forms, and more. With this plan, you can access the landing page builder, advanced email automation, transactional emails, and more. For bigger email lists, you can get a custom plan tailored to your needs by requesting a quote. How Does Moosend Compare to EmailOctopus? While EmailOctopus and Moosend are great for sending, tracking, and creating emails, Moosend makes it easier to do certain things. For instance, A/B testing is built into Moosend, while EmailOctopus users have to do it manually. Also, in addition to the email and live chat customer support options, Moosend offers phone support and a dedicated account manager for the Enterprise plan. Try Moosend for free 2. Brevo (Formerly Sendinblue) - Best For Email & SMS Marketing Pricing: Paid plans start at $25/month, free plan Best feature: SMS & WhatsApp Campaigns Overall rating: 4. 5/5 Brevo (formerly Sendinblue) is an email marketing software that brings a new and unique perspective to SMS marketing. This EmailOctopus alternative helps you build customer relationships across chat, SMS, and email to reach a broader audience. Their most remarkable feature is their personalized SMS campaigns that allow you to promote your brand with offers sent directly to your customers’ smartphones. Moreover, dynamic personalization increases lead-to-sales conversion rates and improves your brand’s reputation. Through improved reporting, the platform offers valuable insights into how you can tailor your content to meet your client’s interests and pain points. Your data also never gets outdated, and you have an overview of each client’s journey through the funnel. Brevo Features CRM tools Landing Pages Facebook Ads Real-time reporting and analytics Segmentation Social media channel integration Data export Brevo Pricing The free plans allow you to send up to 300 emails daily, create WhatsApp & SMS campaigns, and more. Paid plans start at $9 a month. Before you commit, it’s worth noting that this is a pricier tool, unlike other Brevo alternatives with similar features and capabilities. How Does Brevo Compare to EmailOctopus? Brevo has a more modern and intuitive interface that makes it easy to use and more able to meet customers’ needs. With features like SMS marketing, and integrations with Facebook ads, it’s a preferred option for many marketers who want to increase their conversion rates and build email lists. Unlike EmailOctopus, Brevo offers phone support and a knowledge base of articles, making it a better alternative. Read our Brevo review 3. GetResponse - Best For Advanced Email Customization Pricing: Paid plans start at $19/month, free plan Best feature: Customer surveys Overall ranking: 4. 2/5 GetResponse is another EmailOctopus alternative that is notable for its customization features. It is an all-in-one AI-powered marketing platform that helps marketers send personalized emails, grow their lists, and automate their marketing strategy. This platform's email designs are all mobile-friendly, which is great news for today’s marketers who need to reach their audiences on mobile devices or other channels. Furthermore, GetResponse has free marketing tools to get your business online and better engage with your target audience. What’s best about them is the marketing automation tool that helps you establish a good relationship with your clients by crafting relevant content. GetResponse Features Opt-in and contact forms A/B split testing CRM Drip campaigns Build and host your website SEO optimization tools GetResponse Pricing Paid plans start at $19 monthly for 1,000 contacts and unlimited newsletters. There is also a free plan for up to 500 contacts and 2,500 monthly newsletters. How Does GetResponse Compare to EmailOctopus? GetResponse has a built-in CRM and caters to all parts of an online business beyond just marketing. There is also a ChatGPT-powered email and subject line generator that simplifies the email copywriting process. Go to GetResponse 4. MailerLite - Best For Beginner Marketers Pricing: Paid plans start at $10/month, free plan Best feature: Auto-resend campaigns Overall rating: 4. 7/5 MailerLite is an easy-to-use email marketing platform that helps marketers send emails, host web pages, and build pop-ups. In a nutshell, it’s a super-intuitive platform with a user-friendly interface without loading or lagging issues. With more than 60 free newsletter templates and reliable customer support, it comes close to being one of the best EmailOctopus competitors. This alternative has an easy-to-use drag-and-drop editor that lets you build emails, sign-up forms, and pop-ups that increase conversion rates. Unlike other MailerLite alternatives, the software lacks advanced marketing automation features. Nevertheless, the existing workflow builder is great for beginners. Despite its simplicity, the tool will help you segment your subscribers, grow your audience, set up basic automations, and send effective email marketing campaigns. MailerLite Features Newsletter templates Three comprehensive editors A/B testing tool Manage subscribers and track user activity Create pop-ups Landing page builder Integration with project management tools like Airtable and Trello MailerLite Pricing The paid plan starts at $10/month. The software is also free for up to 1,000 subscribers. It allows you to build a list before you start paying so you can generate revenue to pay with. How Does MailerLite Compare to EmailOctopus? MailerLite has a more intuitive interface that is easier for beginners to use. It has additional features, such as an in-built photo editor. Moreover, EmailOctopus doesn’t let you store phone numbers, birthdays, and other personalization options in its database, unlike MailerLite. Although this alternative needs a completed website to approve your profile, the paid plan allows you to send unlimited emails, which EmailOctopus doesn't offer. Read our MailerLite review 5. Mailchimp - Best For Customer Segmentation Pricing: Paid plans start at $20/month, limited free plan Best feature: Predictive segmentation Overall ranking: 4. 3/5 Mailchimp is an all-in-one marketing platform providing many AI-powered, user-friendly tools to get more clicks. Since it has been on the market for a while, it’s a popular email marketing tool and an EmailOctopus competitor that has served many businesses well. With detailed analytics and reporting, you can get insights into customer activities to boost email open rates and ensure the success of marketing efforts. This EmailOctopus alternative also makes email marketing easy by offering capabilities anyone can understand, even if you’ve never used such software. By keeping it simple, Mailchimp makes email marketing approachable and accessible — helping generate traffic and strengthen client relationships. Mailchimp Features Email template editor Customer data segmentation Knowledge base Analytics, including subscriber social media reactions Mobile app integrations and notifications Integrations with Shopify, Salesforce, and more. Mailchimp Pricing Mailchimp’s free plan allows 500 contacts and 1000 emails per month. The Essentials plan starts at $20 monthly for 500 contacts, 6,000 email sends, and features like A/B testing, email scheduling, and automated customer journeys. How Does Mailchimp Compare to EmailOctopus? While the software has great features, it’s a bit more pricey than other popular Mailchimp competitors, making it a not-so-affordable alternative to EmailOctopus. However, it has a cloud-based platform with a mobile app version. Regarding customer service, Mailchimp also comes out on top thanks to its phone support option. With EmailOctopus, users can get support only via live chat. Read our Mailchimp review 6. Constant Contact - Best For Beginners & Experts Pricing: Paid plans start at $12/month, 60-day trial Best feature: AI content ideas Overall rating: 4/5 Constant Contact is an email marketing solution that’s easy to set up for businesses that want to improve their email campaigns. The tool meets the needs of digital marketers at every stage of their career, from beginner marketers to experts who want to increase revenue and customer retention. With its blend of functionality and usability, Constant Contact has many valuable features that help you engage new subscribers, create effective emails, and meet campaign objectives. As a result, you’ll improve your email marketing strategy and better segment your email lists by knowing what your audience wants and which content they prefer through advanced tracking and reporting metrics. Constant Contact Features For the beginner email marketer, Constant Contact offers helpful features like: Sign-up forms Live phone and chat support Social posting And for experienced marketers: Targeting and personalization Automation Full funnel features for advanced marketers Lead generation and CRM tools Constant Contact Pricing There is no free plan, but there’s a free trial for 60 days, after which the paid plan starts at $12 per month for 500 contacts. How Does Constant Contact Compare to EmailOctopus? Constant Contact is more expensive compared to EmailOctopus. The good thing is there are cheaper Constant Contact alternatives you can check out. Still, Constant Contact offers more automation features, lead generation, and CRM tools. The platform also has onboarding calls for new users and better customer support. Read our Constant Contact review 7. Polymail - Best For Professional Emails Pricing: Paid plans start at $13/month, 7-day trial Best feature: Contact profiles Overall ranking: 4. 5/5 Polymail is an easy and simple email marketing tool for professionals that uses intelligent automation to enhance productivity, and it's a good solution for marketers wanting detailed campaign metrics. Polymail takes care of the needs of small businesses or start-ups that want excellent email deliverability and helps them stay organized. Moreover, the scheduling and snooze feature is ideal for freelancers and entrepreneurs who require effective email management. Polymail Features Email tracking List management Email marketing automation Email scheduling and snoozing Unsend option One-click unsubscribe Polymail Pricing There is no free plan, but you have a free trial for 7 days to test the tool. Paid plans start at $13/month. How Does Polymail Compare to EmailOctopus? Polymail is a great EmailOctopus alternative, especially if you can raise your budget for more advanced features. Many users love the keyboard shortcuts that Polymail has, but there are also a few downsides to consider. For instance, Polymail doesn’t provide an Android app and offers a limited range of integrations. Go to Polymail 8. Campaign Monitor - Best For Building Customer Relationships Pricing: Paid plans start at $9/month. Best feature: SMS marketing tool Overall ranking: 4. 1/5 Campaign Monitor is an email marketing solution that gives you everything you need to run beautiful email campaigns and grow your business. Unlike its alternatives, Campaign Monitor helps organizations to build strong customer relationships by sending the right message to the right audience at the right time. With 108 professionally-designed templates in their portfolio, you can create emails that fit your brand’s image. Campaign Monitor Features Drag-and-drop editor Email templates SMS marketing Link review On-brand transaction emails Over 250 integrations Campaign Monitor Pricing This EmailOctopus alternative starts with a Basic monthly plan of $9, allowing you to send 2,500 emails. The Unlimited plan at $29 per month allows you to send unlimited emails. There is also a limited free trial that allows you to send an email to five people. How Does Campaign Monitor Compare to EmailOctopus? Campaign Monitor is an ideal alternative if you want to move from essential email marketing services to launching campaigns. However, keep in mind that it is more expensive than EmailOctopus. Go to Campaign Monitor 9. AWeber - Best For Tracking Email Performance Pricing: Paid plans start at $14. 99/month, free plan Best feature: Drag-and-drop builder Overall ranking: 4. 2/5 AWeber is a marketing automation platform that values user engagement. The software helps you build interactive campaigns, nurture client relationships, and build an engaged audience using responsive emails or the autoresponder feature. This EmaiOctopus competitor allows you to build as many landing pages or emails as you want through hundreds of templates that are quick to implement and design. AWeber Features Testing options Autoresponders Template library Email marketing analytics Mobile app Email list management AWeber Pricing This alternative has an entirely free plan that allows you to have up to 500 subscribers, one landing page, and access to basic templates. The Lite plan for $14. 99 gives you access to an unlimited number of subscribers. How Does AWeber Compare to EmailOctopus? EmailOctopus has a more flexible free plan compared to AWeber. However, the paid plan allows unlimited subscribers and emails, which is more cost-effective. And with that, we’ve covered all the EmailOctopus alternatives we think are worthy of consideration. Go to AWeber Looking For An Intuitive & Easy-To-Use EmailOctopus Alternative? EmailOctopus is an affordable tool for businesses, creators, and individuals to grow their mailing lists and connect with their audience. But there's a limit to what you can do with it. The market has numerous solutions to work with and achieve your goals. However, the more complex your needs become, the more you will be required to pay, so switching to tools like HubSpot, Mailchimp, or ActiveCampaign may not be ideal for a growing business. So what's the best alternative here? Moosend offers better segmentation and automation options for almost the same price as EmailOctopus. It is intuitive and easy to use for beginners. You also don’t need to worry about migrating from EmailOctopus, as data importing and migration are seamless. Try Moosend for free to access exciting email marketing and automation features! --- ### Brevo Pricing 2025: In-Depth Analysis [2025] > If you want to learn all about Brevo pricing and what changes the company implemented upon its rebranding, you came to the right place! - Published: 2023-07-07 - Modified: 2025-04-10 - URL: https://moosend.com/blog/brevo-pricing/ - Categories: Email Marketing - Levels: Beginner Do you want to learn everything about Brevo pricing? You must have heard that Sendinblue recently made a rebranding and it’s now called Brevo! Read on to learn how the new pricing model is structured and how much value a business can get from each plan offered. Disclaimer: The information below is accurate as of July 2024. Brevo Pricing: Overview Brevo (formerly Sendinblue) updated its pricing plans to suit the new brand image. We now have a free version of the tool and three paid plans, the Starter plan, Business, and Enterprise. Brevo’s pricing structure is based on the number of emails you send per month. This is different from what other email marketing software do, namely charging users based on the number of contacts they have. This has both its pros and cons. If your email sending is consistent from month to month, this model will be ideal since you can easily estimate costs (and keep your email marketing affordable). However, if your monthly sends fluctuate, Brevo will be less than ideal since you risk having your email sending paused when you go over your limits. Another thing we should note is that almost all plans (even the free) contain many of the platform’s features like marketing automation, CRM, and web tracking. Finally, the company offers a Pay As You Go plan that will suit occasional senders. Now let's see a breakdown of the features of each Brevo plan. Brevo Pricing: Feature Breakdown Here’s a simplified view of the available features of each plan. Brevo Features Free Starter Business Enterprise Monthly emails 300/day Up to 100,000 Up to 1 million Custom Unlimited contacts Remove Brevo branding - Available as add-on Forms Landing Pages - - CRM Segmentation & contact management Email & SMS personalization Marketing automation Limited to 2000 contacts in automated campaigns Limited to 2000 contacts in automated campaigns Unlimited Unlimited Reporting - - A/B testing - - Send time optimization - - Multi-user access - - Add-on Facebook Ads - - Customer support Only email Only email Email, phone & live chat Email, phone & live chat Integrations Yes Yes Yes Advanced integrations Transactional emails Now let’s see how Brevo pricing scales based on the number of emails you can send per month. We’ve excluded from the table the Free Plan which has a sending limit of 300 emails per day. Emails per month Starter Plan Business Plan Enterprise Plan 5,000 emails $9/month $18/month Custom 20,000 emails $29/month $69/month Custom 40,000 emails $39/month $84/month Custom 60,000 emails $55/month $99/month Custom 100,000 emails $69/month $129/month Custom Brevo Pricing Plans: Analysis Let’s explore each individual Brevo plan in more detail: Free Plan Brevo’s Free plan includes unlimited contacts and a daily sending limit of 300 emails. While this limit isn’t great, you get a wealth of features to start your business’ email marketing journey. Specifically, you get: Customizable email templates A user-friendly drag-and-drop editor Transactional emails SMS and WhatsApp campaigns (at an extra cost) Customizable signup forms Plugins for platforms like Woocommerce, Shopify and WordPress What’s great about Brevo’s free plan is that you get advanced features like marketing automation and web tracking included in the plan. Who is this plan best for? The Free Plan is a great option for people who want to test out the tool and explore its features before committing. If you have a small email list, this plan can also prove valuable to you. Starter Plan - Starting at $9/month The Starter plan begins at $9 per month for 5K monthly email campaigns, including everything in the Free plan, plus: No daily sending limit The ability to remove the Brevo logo (add-on) Basic reporting & analytics Email support Marketing automation is limited to 2,000 contacts for your automated campaigns. Unfortunately, landing pages and advanced reporting (stats about who opened and clicked) are not included. Note: By paying for a yearly subscription, you can save 10% (this applies to all paid plans). Who is this plan best for? This plan is recommended for marketing managers, online stores, and eCommerce professionals. Its pricing is reasonable, but it still lacks some much-needed functionality if you’re serious about your email marketing strategy. Business Plan - Starting at $18/month The Business plan's monthly email-sending limits range from 5,000 to 1 million emails. If you need access to landing pages, marketing automation without monthly limits, Facebook and retargeting ads, this plan is the right fit for you. Prices start at $18/month for 5,000 emails. It includes all features of the Starter plan plus: Unlimited email marketing automation A/B testing Advanced reporting and analytics Multi-user access Send time optimization Facebook Ads Phone support Who is this plan best for? This plan will best suit people wanting a complete marketing platform with landing page capabilities, powerful email automation and advanced insights and analytics. Enterprise Plan - Custom pricing This is essentially Brevo’s Enterprise plan for larger organizations with specific needs. As expected, it has custom pricing to facilitate the needs of each individual business as best as possible. This plan includes everything the Business plan offers plus: Enterprise-grade security Sub-account management Advanced integrations Personalized support Tailored onboarding Dedicated account manager Flexible contract Who is this plan best for? As mentioned, this plan is for large businesses with very specific needs. Pay As You Go Plan If you want to send occasional emails with no daily sending limit and without the Brevo (ex Sendinblue) logo, you can purchase pre-paid email credits. These credits don’t expire, but you need to log in to the platform to access this plan. Pay-as-you-go includes all the features of the Starter plan. Pricing is as follows: Number of emails Price Price per email 5,000 $32 $0. 006 10,000 $59 $0. 006 20,000 $95 $0. 005 50,000 $165 $0. 003 100,000 $275 $0. 003 500,000 $940 $0. 002 1,000,000 $1,600 $0. 002 Brevo Add-Ons (Extra Cost) Here are some Add-ons you can purchase for your Brevo account. Remove Brevo branding: You can remove the Brevo logo from your email marketing campaigns on the Starter plan for an additional $12/month. SMS marketing: You can purchase SMS credits starting from 100 SMS, and choose from over 100 countries. Charges depend on the country. Here is a price calculator from the Brevo website. WhatsApp campaigns: Similar to SMS credits, you can buy credits to send WhatsApp messages. Purchasing a monthly plan gets you the first 1000 messages for free. Dedicated IP address: You can take full control of your sender reputation with a dedicated IP address at an extra cost of $251/year (per Dedicated IP address). Apart from the Marketing Platform plans, Brevo also offers other products suites: Conversations: Live chat and messaging functionality for your website at $15/month (limited free plan also available). Transactional Email: To send more than 300 transactional emails a day, prices start at $15/month for 20,000 monthly emails. Conclusion Upon our thorough Brevo review, we found that the email marketing platform is a powerful tool for beginners and pros alike, offering ease of use, robust automation features and additional functionality such as SMS and WhatsApp campaigns. However, not everything is perfect and the email marketing tool could definitely make improvements regarding its email deliverability and customer support team (which users found slow sometimes). And while the platform is surely worth checking out, the free plan “fails” to impress with its strict sending limits. Nevertheless, the company delivers a fairly priced solution giving all Brevo alternatives a run for their money. FAQ Here are some of the most frequently asked questions about Brevo pricing. 1. How much does Brevo cost? Brevo’s (updated) pricing plans begin with the Starter Plan at $9/month for 5,000 monthly emails. For more advanced features, unlimited marketing automation, and landing pages, you need the Business Plan starting at $18/month for 5K monthly emails. There is also a Free Plan allowing up to 300 email campaigns a day. 2. How much does Sendinblue cost? Brevo (formerly Sendinblue) updated its pricing plans to suit the new brand identity. Paid plans start at $9/month for 5K monthly emails with the essential features or $18/month for 5K monthly emails but with advanced functionality and reporting. 3. What is Brevo’s sending limit? Brevo’s pricing plans are based on the number of emails you send. The Starter plan at $9/month allows up to 5,000 monthly emails while the same applies to the Business plan which is at $18/month. The sending limit of the Free plan is 300 emails per day. 4. What are the best Brevo alternatives? Despite the ease of use and great automation that Brevo offers, there are several powerful Brevo alternatives out there. These alternative solutions include Moosend, Mailchimp and Constant Contact, due to their affordability and wealth of advanced features. 5. What happens if I go over my monthly sending limit? If you exceed your monthly sending limit, Brevo will pause your campaigns. However, the tool notifies you before this happens. So, you can choose to purchase more credits, renew your subscription plan earlier, or leave your campaigns paused till the new billing month. --- ### MailerLite Pricing: Is It Really An Affordable Solution? [2025] > Do you want to learn everything about MailerLite pricing and whether it is still an affordable option for new businesses? Read on to find out! - Published: 2023-07-06 - Modified: 2025-01-07 - URL: https://moosend.com/blog/mailerlite-pricing/ - Categories: Email Marketing - Levels: Beginner Wondering about MailerLite pricing? Do you want to learn if this email marketing software still remains an affordable solution for small businesses? Read on to learn everything about MailerLite’s pricing model! MailerLite Pricing: Overview MailerLite has a pretty straightforward pricing model consisting of a Free plan and two paid options, the Growing Business plan and the Advanced plan. There is also an Enterprise plan for organizations with more than 100K subscribers. MailerLite’s pricing is considered to be on the affordable side (starting at $10/month for 1,000 subscribers) and the tool offers plenty of powerful features and a user-friendly interface. However, the software lacks considerably in the automations department (compared to its alternatives) as well as in its reporting capabilities. Nevertheless, the company’s pricing model is easy to understand so users can make the right decision about which plan they want. Let’s see what each plan offers below! MailerLite Pricing: Feature Breakdown Here’s a simplified view of the available features of each MailerLite plan. MailerLite Features Free Growing Business Advanced Monthly emails 12,000 Unlimited Unlimited Users 1 3 Unlimited Autoresponders Marketing automation (single trigger) (multiple triggers) Email templates Form templates only 90 pre-made designs 90 pre-made designs Automation templates Limited Limited Custom HTML newsletter editor - - MailerLite branding Non-removable Removable Removable AI writing assistant - - Email A/B testing - Reporting Forms & Popups Unlimited Unlimited Unlimited Landing pages 10 Unlimited Unlimited Websites 1 Unlimited Unlimited Customer support First 30 days (email + live chat) 24/7 priority email support 24/7 priority email and live chat support Sell digital products & subscriptions - Send paid newsletters - Dynamic email content - Auto-resend campaigns - RSS campaigns - Now let’s see how MailerLite pricing scales based on the number of contacts you have. To see how MailerLite counts contacts, you can see the FAQ at the end. Contacts Free Plan Growing Business Advanced 1,000 Free $10/mo $21/mo 2,500 - $17/mo $30/mo 5,000 - $32/mo $39/mo 10,000 - $54/mo $87/mo 15,000 - $87/mo $119/mo 25,000 - $139/mo $159/mo 50,000 - $239/mo $289/mo 100,000 - - $425/mo MailerLite Pricing Plans: Analysis Let’s explore each MailerLite plan in more detail: Free Plan MailerLite’s free plan is a generous free solution for businesses looking to start their email marketing strategy. The free version covers up to 1,000 subscribers and allows 12,000 monthly emails. Key features of the free plan are: Drag-and-drop email editor Email automation builder 1 website 10 landing pages Signup forms and pop-ups 24/7 email and chat support for 30 days Unfortunately, you’re restricted in terms of email templates and pre-made automation templates. Moreover, the MailerLite logo cannot be removed from your email campaigns. Who is this plan best for? MailerLite’s free plan is ideal for businesses with minimal needs in terms of automation, wanting to take advantage of the generous email sending limits. If you fit this category, the free plan will be a wonderful solution. Growing Bussiness Plan - Starting at $10/month The first paid plan of MailerLite is a significant upgrade to the free plan functionality. You get advanced features, the ability to sell digital products, dynamic content in your emails and finally 24/7 priority support via email. The plan starts at $10/month for up to 1,000 subscribers with unlimited emails. Essentially, the Growing Bussiness plan includes the following key features: Unlimited templates Dynamic email campaigns Selling digital products and subscriptions Auto resend campaigns Unlimited pages Custom domain for landing pages Unsubscribe page builder 3 users Who is this plan best for? This is a great plan for beginners, even though it has its limitations due to the lack of specific advanced features (that competitors have). Despite that, the pricing is fair. Advanced Plan - Starting at $21/month The Advanced plan unlocks the platform’s most powerful features. Prices start at $21/month for up to 1,000 subscribers, and you get unlimited emails, landing pages, websites and users. While there isn’t a massive difference between this and the previous plan, the Advanced plan includes powerful features such as: Custom HTML editor Promotion pop-ups Multiple triggers in automations Preference center Facebook integration 24/7 live chat support Who is this plan best for? This plan will be a suitable option for businesses that are serious about email marketing. If you need to craft many automation workflows, have unlimited access to newsletter templates and landing page templates, and have the power to build unlimited websites with the website builder, then this plan is for you. Enterprise Plan - Custom pricing The Enterprise plan is a “custom” plan that you need to discuss with MailerLite’s team. It is aimed at businesses with over 100K subscribers. Some of the advantages of this plan include: Dedicated IP address (advantageous for those sending over 50,000 emails/week) Success manager Deliverability consultation Account audit and performance improvements Who is this plan best for? As the name suggests, this plan is for large enterprises with more than 100K subscribers and very specific needs. MailerLite Pricing: Useful Information By getting a yearly plan, you can save up to 15%. Non-profit organizations can get a 30% discount on all MailerLite paid plans. MailerLite doesn’t charge you for unsubscribed contacts. Conclusion Based on our MailerLite review, we believe that this email marketing service is an affordable option for beginners and small businesses with specific needs. The user-friendly drag-and-drop editor and the plethora of features can satisfy the needs of most businesses. However, if you own an eCommerce business, the lack of advanced automations and reporting, may not create an ideal scenario for you. The email marketing tool has an extensive knowledge base and the learning curve is not steep, so it can be a powerful companion to grow your business. And as with every tool, it might also be wise to check out these affordable MailerLite alternatives before you make your final decision. FAQ Here are some of the most frequently asked questions about MailerLite pricing. 1. Is MailerLite free forever? Yes, MailerLite has a free forever plan allowing up to 1,000 subscribers and 12,000 monthly email sends. Despite these generous limits, you don't get advanced features but rather the essentials to conduct basic email marketing. 2. Why MailerLite is better than Mailchimp? For some users, MailerLite is better than Mailchimp because it's considerably easier to manage your email lists. Mailchimp lists are siloed and they can't be managed collectively. On the contrary, MailerLite makes it easier to create segments and tag your subscribers. 3. Is MailerLite free or premium? MailerLite has both a free and paid version of the platform. The Free plan offers 12,000 monthly emails for up to 1,000 subscribers but with limited features, while the paid plans unlock unlimited emails per month and more advanced features. 4. How many subscribers can you have on MailerLite free? The free plan of MailerLite lets you have up to 1,000 unique subscribers and send up to 12,000 emails per month without committing to the tool. This makes the free version of the tool ideal for new users wanting to start their email marketing efforts. 5. What counts as a subscriber in MailerLite? MailerLite only counts active contacts towards billing. You are not charged for unsubscribed or bounced email addresses. Only email addresses you have actively contacted will be counted for your monthly payment. These are what MailerLite calls “unique subscribers used. “ --- ### 15 Best Funnel Builder Software For 2025 [Features & Pricing] > Discover some of the top funnel builder software solutions that will help you streamline your sales and lead-generation process. - Published: 2023-07-03 - Modified: 2025-04-25 - URL: https://moosend.com/blog/funnel-builder-software/ - Categories: Marketing - Levels: Beginner, Intermediate With the right funnel builder software, you can turn your leads into loyal customers. But with so many tools on the market, choosing the one that best suits your business is hard. Today, we did the research for you, so you don’t have to spend hours analyzing product comparisons on Capterra, G2, or SoftwareAdvice. In this guide, you will find a full comparison between the top funnel builder solutions and the use cases for each. Let’s dive right in! Disclaimer: The information below is accurate as of July 3, 2023. Best Funnel Builder Software: Comparison Table (With Features & Pricing) Here's a detailed comparison table for a quick overview of the top funnel builder platforms and their key features and pricing. Exciting, right? To save you some time, let’s break down all these tools by use case. This way, you can identify the most suitable platform for your business needs and narrow down your choices. Best Funnel Builder By Use Case The “What is the best funnel builder tool? ” question will not have a universal answer for every business. So, let’s see in which situations these funnel builders excel. Moosend — Best for small and medium-sized businesses that want to capture and nurture leads through stellar email marketing campaigns and landing pages. Kajabi — Best for creators of online courses and webinars. ActiveCampaign — Best for email marketing automation. Click Funnels — Best for entrepreneurs with little or no coding experience. LeadPages — Best for building an email list and for marketing campaigns. Wishpond — Best for marketing teams that are just starting and need all the support and guidance they can get for building their funnels. Kartra — Best for small businesses that need customer feedback to inform and inspire their marketing campaigns. Systeme. io — Best for entrepreneurs who want a quick marketing funnel creation method. GetResponse — Best for e-commerce businesses that want to assess their store performance and get upsell recommendations. Keap — Best for e-commerce businesses that want numerous payment and checkout features. Instapage — Best for online marketers and businesses that want to create personalized campaign landing pages. ConvertFlow — Best for retargeting lost leads. Mailchimp — Best for small businesses that require behavior analysis and automated email campaigns. GrowSurf — Best for tech companies that want to launch a referral or affiliate marketing strategy. OptimizePress — Best for marketers, coaches, and creators who want to build highly converting WordPress websites. With these in mind, let’s find out the functionality of these sales- funnel tools and how they turn potential customers into actual buyers. Ready? Let’s start with Moosend. Software #1: Moosend Moosend is one of the best funnel builder software for businesses of all sizes. This is an all-in-one email marketing and marketing automation platform that offers the best sales funnel features at an affordable price. Moosend helps users from the awareness or top-of-funnel (ToFu) stage of their funnel building right to the post-purchase stage. This happens through features tailored for each point of your customer’s journey. For the top of the funnel, Moosend has a marketing tool archive to help you build customer relationships using organic content. There are resources on how to start a blog and social media campaign ideas that will help you build your email list. Once you’ve gotten email sign-ups, this email marketing software offers automation features like welcome emails, email personalization, follow-up emails, and assigning segmentation tags. This tool also lets you craft subscription forms and conversion landing pages that take the leads further down the funnel. Using the pre-designed templates, teams can create customized sales pages. It also offers a countdown feature and CTA buttons that create urgency even when the landing page copy isn’t perfect. Moosend’s conversion funnel helps you recover abandoned carts, send automated product recommendations based on previous behavior, and helps you track your marketing efforts using the single customer view. Moosend Features Here are some key features of Moosend: Drag-and-drop landing page builder to create personalized and professional landing pages with countdown timers, CTA buttons, and testimonial videos. User-friendly interface to easily navigate the platform and find what you need. Landing page templates that are customizable, time-saving, and work for various industries like e-commerce, agencies, travel, and SaaS. Reports and analytics tools to monitor important metrics like open rates, click-throughs, bounce rates, and unsubscribes. Integrations to connect with platforms like WooCommerce, Zen Cart, and Salesforce. 24/5 customer support to solve common or complex problems through email, phone, and live chat. Moosend Pricing The paid plans start at $9/month for unlimited email campaigns, landing pages, forms, transactional emails, and more. You can also test Moosend for 30 days by registering for a free account (no credit card required). Try it today Software #2: Kajabi Kajabi is an all-in-one marketing platform that helps you scale your business using automated marketing campaigns and funnels. It’s mainly created for online creators and course or webinar owners who want to streamline operations and process payments more efficiently. The tool provides all the necessary tools to sell, market, and deliver product content online, like online courses, membership sites, and training portals. Moreover, since it’s a user and beginner-friendly platform, you don’t have to worry about having the HTML or CSS knowledge to build a funnel. Kajabi offers a wide range of templates that you can use to create attractive content, campaigns, and funnels that engage and reach your target audience on all channels. Apart from that, it has hundreds of videos with easy-to-understand instructions that can aid you with every aspect of creating your training courses. With their full suite of marketing tools, templates, and integrations, Kajabi will help you make more informed decisions and turn your knowledge into outcomes. Lastly, if you struggle with something or encounter an issue, Kajabi has 24/7 live chat support to solve any problem. Kajabi Features This solution has many features for a seamless funnel-creation experience. Ready-made funnel templates Pre-written copy Landing page builders Checkout pages Video support Inbuilt payment gateway Kajabi Pricing Kajabi’s paid plans start with the Basic at $149 per month, which offers most of the features apart from advanced automation and 24/7 chat support. Software #3: ActiveCampaign Active Campaign is marketing automation software that caters to customers at different points of their marketing journey. It’s a solution that ensures a consistent experience from start to finish and saves you time and money. With this funnel builder software, you can automate customer experiences for email marketing and CRM, allowing users to have an industry-tailored shopping experience, whether B2B or B2C. ActiveCampaign also allows you to easily segment your email lists, create targeted campaigns, and track your results via detailed analytics. These highly beneficial features let you target specific groups and understand how people consume information. Since their tools allow you to track who visits your website and when you can better understand your target audience and plan your strategy accordingly. ActiveCampaign also puts you in control of knowing what your clients are looking for when they visit your website, so you can deliver customized emails that increase your traffic and conversion rates. Without prior knowledge, you can create professional layouts and designs for your email campaigns based on your subscribers’ preferences and reach the right prospects with relevant content. ActiveCampaign Features Here are some of ActiveCampaign’s features: Email and marketing automation Personalization, site tracking, landing page, forms, etc. CRM & sales engagement through automation Integrations with Stripe, Shopify, Magento, etc. Free online training ActiveCampaign Pricing It starts at $49 per month for the Plus plan, which accepts three users. For larger teams, you’ll need to purchase one of the other available plans. It's worth noting that the software used to have a starting pricing of $29/month, but now it has been substituted by the $49/month one. Software #4: Click Funnels Click Funnels is a cloud-based marketing tool that offers no-code sales funnel features for entrepreneurs. It's an all-in-one solution that streamlines your marketing funnel and helps you make engaging landing pages, opt-in forms, and many others. In short, it simplifies the sales process by having a pre-made procedure for all stages of the customer journey, from building your email list to receiving payment and product delivery. Furthermore, you can use this tool to build sales funnels that attract the right customers from all over the Internet and turn them into leads. It has features such as autoresponder, A/B testing, or lead conversion optimization that save you time and helps you market your business online. The main advantage of using Click Funnels is the fast drag-and-drop editor, which saves you time and effort and allows you to add all the elements you need to convert your audience. Overall, it's an easy-to-use tool that offers numerous templates to save time by picking an element, dragging and dropping it on your screen, and customizing it however you want. Click Funnels Features See Click Funnels’ features below: Real-time drag-and-drop editor A/B testing Analytics Email marketing automation Drip campaigns Contact database Click Funnels Pricing After a 14-day free trial, you can choose a paid plan that starts at $147 per month — the Basic plan that allows you to build 20 funnels and permits one user. Software #5: Leadpages Leadpages is a marketing tool that helps businesses set up and sell online by quickly building websites. Their tool helps you to grow your email list and create landing pages, alert bars, and pop-ups that better connect with your audience. What’s best about Leadpages is that any beginner can use their tools to create content or webinar landing pages and lead potential customers into their sales funnels. Users can quickly generate new content and landing pages for better conversion rates through AI-assisted copywriting and real-time guidance. With over 150+ mobile-responsive templates, you can design, publish, and update your content without feeling limited. Leadpages allows you to create pop-ups that generate more leads and help you build email marketing lists effortlessly, or you can choose one of the templates and start from here. You might think pop-ups are forgettable, but their average conversion rate is higher than most landing pages, with 11. 09%. Leadpages Features One of the highlights of this funnel builder software is the conversion kit, including features like: Drag-and-drop interface Digital file hosting Lead notifications Inbuilt AI technology Real-time optimization Online booking tools Leadpages Pricing After a 14-day free trial, you can start the Standard plan for $49 monthly. Software #6: Wishpond Wishpond is a marketing tool for small businesses that want to customize their buyer journey, offer integrated payments, and allow for conversion tracking. This solution offers marketing funnels and sales automation tools to help you design personalized email marketing campaigns that generate more leads. Since it requires no technical expertise, it's easy to use by anyone who wants to retain and nurture customer relationships. Email automation is also part of the features, allowing users to reach customers and increase revenue with targeted campaigns and configurable templates. You can easily design landing pages, pop-ups, and forms that convert website visitors into leads and optimize your email lists. Moreover, it also focuses on social media marketing, giving you the tools to create promotional materials and advertising campaigns to raise brand recognition. For instance, you can choose from 12 engaging contests and competitions, such as Instagram hashtag giveaways or sweepstakes, to spice up your marketing campaigns. Wishpond Features The tool offers features like: Online advertising Better UX by showing landing page steps Drag-and-drop builder Integrations Real-time tracking and analytics Drip campaigns Wishpond Pricing The tool's pricing is only available on demand. You can book a demo to find the plans and pricing suitable for your business. Software #7: Kartra Kartra is a marketing automation tool that helps you design and launch automated, sales-driving funnels in minutes. This funnel builder software focuses on consumer-derived marketing by using surveys, quizzes, and other checkout page features that help brands improve their marketing. You can modify any template in the library or create a new page from scratch if you feel creative. Since it has no limitations, you can design anything from thank you emails to landing pages to marketing funnels that ensure high conversion rates. A highlighted feature is their checkout pages. Best suited for businesses that sell items and services online, this feature helps you develop landing pages that compel clients to make and complete purchases. But their main focus will always be creating funnels. With their software, you can build automated sales funnels that run on autopilot 24/7, meaning that you can enjoy pre-made campaigns that convert leads into customers. Kartra Features Check out Kartra’s features: Multi-page funnel flow Advanced email sequences Lead tagging and segmenting Plug-and-play campaigns Customer management (CRM) Helpdesk for collaboration Kartra Pricing Starts at $119 per month. The other higher-priced plans come with free access to the Kartra agency. There is no free trial. Software #8: Systeme. io Systeme. io is an intuitive online business platform that helps users build sales funnels and send automated emails. The platform is a versatile solution with an intuitive interface that allows users to easily navigate through and manage sales funnels or email campaigns — all from a single dashboard. What makes this tool special is the unique affiliate program management feature. After all, who better to promote your products than a person enthusiastic about them? Usually, registering affiliates is a time-consuming process. However, Systeme. io makes it seem easy as pie, i. e. , your clients obtain an affiliate ID they can send to others to promote your brand. As a result, you’ll reach a wider audience — all while saving precious time. Systeme. io Features Here are the key features: Sales funnel templates Email marketing automation Website builder Affiliate program management Business automation Evergreen webinars for lead magnets Systeme. io Pricing There is a Free plan that allows you to create only 3 sales funnels. To get up to 10 sales funnels, you’ll need a paid subscription. The Startup plan costs $27 per month. Software #9: GetResponse GetResponse is a sales funnel builder software for e-commerce retailers — a simplified email marketing tool that helps you build lists of subscribers. One of the most loved features of GetResponse is that it helps you automate email campaigns. This platform creates automated workflows through an easy design tool and 500 free customizable templates. GetResponse also goes beyond traditional website and landing page building and helps companies create easy-to-use webinars. Also, with this platform, you can recover abandoned carts easily. As it's normal for customers to forget to complete the purchase because of distractions, so to counter that, GetResponse uses pre-built abandoned cart email templates to set client reminders. GetResponse Features This platform offers among others: Reporting and web analytics Lead management Abandoned cart emails Product recommendation based on customer purchase history Customer surveys Website visitor tracking GetResponse Pricing The free limited plan only allows access to one landing page. Paid plans start at about $17 per month for unlimited landing pages. Software #10: Keap Keap is an all-in-one system that leverages the power of Customer Relationship Management (CRM) to handle tracking leads and customer actions. Activities like sales tasks, managing pipelines, or segmenting customers are a breeze thanks to automation. Through follow-ups with an autoresponder or behavioral triggers, this funnel builder software offers a seamless user experience and workflow. With less manual work, Keap allows you to send customized messages through pre-built templates such as invoice reminders or lead follow-up. Last but not least, its full integration with Infusionsoft allows fast setup and transparent pricing for all users. Keap Features Let’s look at some of Keap’s tailored features for small businesses: Integration with Zapier and other business apps Small business CRM Lead capture and lead management Automated follow-up emails Data import Dedicated phone number for calls and texts Keap Pricing The Pro plan starts at $199 per month after a 14-day free trial. Software #11: Instapage Instapage is a marketing automation platform for setting up e-commerce stores, retargeting, and lead generation. Landing pages are easy to build using many tried and tested layouts, suitable for different industries, and able to increase conversions and bring clients over. The intuitive drag-and-drop builder lets anyone from your team design high-converting pages that are on brand — and can scale quickly when necessary. Furthermore, with the addition of AI, it’s even easier to release personalized content that converts leads, such as headlines or CTAs, based on audience feedback. Instapage Features This funnel builder software has the following features: AI content generator A/B testing AdMap Heatmaps Real-time collaboration with team members on the cloud Use-case-based landing page templates Instapage Pricing Instapage has a straightforward pricing model that accommodates businesses of different sizes and needs. If paid monthly, the Build plan starts at $299 per month. Software #12: ConvertFlow ConvertFlow is an all-in-one funnel builder for e-commerce companies. This funnel builder tool helps you create and test personalized pop-ups, opt-in forms, quizzes, and landing pages for retargeting CTAs, with no coding skills required. For example, you can use interactive quizzes on your website to give your clients a faster way to find the right products. There’s a user-friendly editor that helps marketers create pop-ups, surveys, and sticky bars without breaking a sweat by setting triggers on any device. ConvertFlow Features Here are ConvertFlow’s most notable features: Templates for landing pages, quizzes, and pop-ups Integrations with your favorite tools Advances landing page builder Sticky bars for announcements and offers Multi-step forms Personalized surveys ConvertFlow Pricing The free plan allows you to create five pages. There is a free 14-day trial for the monthly plan at $99 for 30,000 monthly views. Software #13: Mailchimp Mailchimp is an email marketing platform that aids businesses in driving more traffic and increasing online sales. This ESP and funnel builder software solution understands that email marketing is one of the best ways to grow your business, so they have features that enhance campaigns. Mailchimp’s features are approachable, making email design easy with straightforward customization and templates. Also, detailed analytics get you real-time insights into your subscribers' activities, like links they accessed or how many unsubscribed. Unlike other Mailchimp alternatives, this solution has a steep pricing model and a peculiar way of counting contacts. You can find out more about it in our software review below. Mailchimp Features Here are some of Mailchimp’s features: Free website creation/ online store Social media targeted digital ads and organic posting Campaign manager Basic automated customer journeys Landing page templates User-friendly API Mailchimp Pricing Users can use the 1-month free trials for the paid plans, and then pricing starts at $20 per month for the Essentials plan. The Free plan allows up to 12,000 emails and 2,000 subscribers. Read our Mailchimp review Software #14: GrowSurf GrowSurf is a referral program platform for B2C, fintech, and SaaS companies. GrowSurf leverages word-of-mouth marketing to create a continuous sales pipeline, meaning they use referrals to increase and nurture leads. It's entirely white-labeled, meaning you can match referrals with your brand to a T. You only need to copy and paste a few code snippets into your website to create a referral portal. GrowSurf Features GrowSurf’s features include the following: Embedded lines of code Easy sharing of websites, emails, and web apps Automated link generator Lead engagement Social promotion of referrals Integrations with Zapier, Kit, HubSpot, PayPal GrowSurf Pricing Paid subscriptions start at $775 per month with the Startup plan, billed annually. There is also a free trial to test the features. Software #15: OptimizePress OptimizePress is a funnel builder software solution that helps organizations construct pages that get more leads. Their goal is simple: allow creators, entrepreneurs, and digital marketers to build a site that generates more leads and sales. OptimizePress offers many funnel templates, from lead magnet funnels to newsletter funnels, to empower your marketing campaigns. Their library contains many conversion-optimized funnel templates that fit your style, which you can easily create using OptimizePress’ page builder in WordPress. OptimizePress Features Sneak a peek at OptimizePress’ features: Conversion-optimized funnel templates Drag-and-drop page building Checkouts WordPress funnel plug-in WordPress checkout plug-in Payments with Stripe OptimizePress Pricing Paid plans start at $129 per year but offer a one-site license. The OptimizePress Suite for unlimited pages and traffic costs $199 per year. Now Over to You Now that we’ve gone through all these funnel builder software tools for sales-funnel building, it’s time to choose. You should pick one that suits your business size, offers useful features, and constant customer support. Moosend’s platform has the lowest-paid plan pricing and offers great funnel-building features to get started and ace your efforts. Want to get started? Try Moosend for free. Frequently Asked Questions (FAQs) Here are some questions you may have about funnel builder software Q1. What is funnel builder software? Funnel builder software is a tool used to create a sales funnel. A sales funnel is a process that takes your online audience from the beginning of their buyer journey (which is the beginning of your funnel) to the end, where they buy from you and become returning customers. Q2. How can a funnel builder help your business? The software helps you automate the processes of acquiring leads, nurturing them, convincing them to buy from you, and encouraging them to return. Read more on how to build a sales funnel here. Q3. Why are funnel builders important? Funnel builders help companies acquire leads easily, build landing pages, and track leads. Many funnel builders simplify the reporting and analytics process and show you what parts of your funnel may need attention. Q4. What is the best funnel builder for beginners? Beginners should choose a funnel builder tool with a simple user interface and basic features. They also have to examine the software’s capabilities to see if it suits their needs. This is why a demo or free trial period is required. Reliable customer support is also needed as they may want to ask specific questions or overcome difficulties. --- ### The Ultimate Guide To Email Engagement In 2025 > What is email engagement and how can you measure it? Learn the top metrics and best practices to sustain it down the line. - Published: 2023-06-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-engagement/ - Categories: Email Marketing - Levels: Beginner, Intermediate Email marketing remains a stellar digital marketing tactic today, with an ROI of $42 for every dollar spent. Understanding your target audience's habits and preferences requires creativity, thoughtful planning, and a dedicated strategy; that's why some marketers find crafting effective email campaigns challenging. If you're seeking new, innovative ways to increase your email engagement, this guide can widen your perspective in various ways. We provide insights on important metrics, such as open rates and spam complaints, including best practices, to boost conversions and sales. If you're a beginner in this field, we'll start with a brief definition to clear the air. What Is Email Engagement? Email engagement is a marketing measure showcasing how efficient your email campaigns are based on how your contacts interact with them. It can depend on various factors, for example, how many people opened your emails and how many clicked on them to complete the desired action, such as a purchase, a download, or just visiting your website. Even though different businesses may focus on different email metrics to determine engagement based on their industry, customer journey and similar factors, below are the email metrics everyone should keep a close eye on to improve their email engagement and ROI. What Are The Top Email Engagement Metrics? Most businesses use all-in-one email marketing services like Moosend or Mailchimp, providing advanced reporting and analytics tools. Some combine them with platforms like Google Analytics to make more data-driven decisions and enhance their email engagement strategy. Let's explore the top metrics: 1. Open Rates The email open rate is the percentage that shows how many of your subscribers opened a specific campaign out of a particular list. Here's how to calculate it: This open rate usually shows how effective your email subject line is, followed by your preview text and sender name. Additionally, recipients are more likely to open emails from brands they know and trust. So, a high open rate is usually a combination of effective copywriting and brand awareness. The average open rate varies for different industries. For example, while 19% is a good rate for advertising and agencies, it can reach up to 27% in financial businesses. 2. Click-through Rates The email click-through rate (CTR) indicates how many people clicked on the links of your email marketing campaign. Here's the formula: To increase your click-throughs, you should send interesting email content to your audience that addresses their main pain points or provides incentives to convert, such as offers and discounts. The email outline and design play a key role in this, and so does the copy. Overall, it's wise to stick to your brand style to avoid confusion and experiment with different content occasionally to maintain high email engagement. Finally, a good CTR varies based on your industry, ranging from 2%-4%. 3. Conversion Rate Every email marketing campaign has a desired action recipients would rather complete, such as a purchase or a demo subscription. The conversion rate indicates the percentage of subscribers who completed that very action. See the formula below: It's one of the most critical email engagement rates, as it can directly impact your email ROI, lead generation, brand awareness, or customer retention based on the goal of each email. To increase your conversion rate, you need to know your buyer personas and customer journey in-depth. Then, creating personalized content will ultimately shield the deal. 4. Unsubscribe Rate This is the percentage of recipients that unsubscribe from your email list. Let's see how you can measure it: This email metric shows how many people have lost interest in your emails. This can either happen because they find your content irrelevant or your email frequency overwhelms them. Even though losing some subscribers along the way is normal, a rate higher than 0. 40% is usually a red flag and indicates that you should tweak your strategy. 5. Spam Complaint Rates The spam complaint metric shows how many of your email subscribers flagged your content as spammy and moved it to the junk folder, or that email clients found parts of your content suspicious and ended up in spam. Here's the formula: Receiving spam complaints regularly can damage your brand reputation and email deliverability, so this is a metric you should keep a close eye on. Always get your subscriber's opt-in before emailing them, and remove spam words from your content to lower that rate. Overall, if this metric remains lower than 0. 20%, you're usually on a good track, regardless of your industry and region. 6. Bounce Rate Monitoring your deliverability is vital to get a clearer view of your email engagement. Some emails probably never made it to your subscribers' mailboxes for a wealth of reasons, such as inactive accounts, wrong email addresses, etc. This is the so-called email bounce rate, and you can measure it using the formula below: There are two bounce types - Soft bounces happen due to temporary problems (e. g. , full mailbox). In contrast, hard bounces occur due to permanent errors (e. g. , inactive email addresses). To lower this rate, you need to conduct email list cleaning regularly. You can also utilize email verification tools to ensure that email addresses in your list are accurate. Do you want to learn about email marketing benchmarks based on your industry and region? Read our extensive, up-to-date guide. Looking for an email marketing platform with exceptional analytics and reporting to monitor the top email engagement metrics? Sign up for a Moosend 30-day free trial, dive into our real-time dashboard, and decide if it's a good fit for you! How To Improve Your Email Engagement In Simple Steps So how can you keep these metrics under control? In this section, you'll find best practices to ensure your content remains relevant and converting: 1. Write A Captivating Subject Line Email engagement starts with higher open rates. The safest way to maximize this metric is by writing subject lines that appeal to your audience, reflect the email content and showcase your brand vibes. Subject lines should be up to 60 characters long to ensure your message isn't cut off for specific email clients. Finally, some triggering words and symbols, such as "buy," "free," and $$ can even flag your email as spam, so it's best to avoid them. Here are some subject line examples from notable brands for different types of emails to get an idea: Welcome email: This was a good decision (Rue La La) Promotional newsletter: Save With Summer Bundles (Everlane) Abandoned cart campaign: Ready to buy Vacation®? Complete your order now (Vacation) Re-engagement email: We missed you last night! (Sleepscore) Transactional email: Your Everlywell order has been delivered! (Everlywell) Moreover, you can personalize email subject lines by adding the subscriber's name to make it more personal. Most email automation platforms provide tagging options and custom fields to manage this easily. Not sure if your subject line can motivate subscribers to open the email? You can use a free subject line tester like Refine to see how it will perform based on your industry and some recommendations to optimize it. 2. Create A Clear Outline Once your subscribers open your emails, you need to find ways to keep gaining their attention. The more information you include in an email campaign, the more structured it should be so that your readers absorb as much as possible. For example, some email marketers choose the F-shaped reading pattern to help readers find what they need faster, while others opt for Zig-Zag: Most email templates start with the company logo, followed by a greeting and a headline that is catchy and relevant to the content. After the main body, you'll usually find a call-to-action (CTA) button that stands out from the rest of the text. Finally, you can add an email footer with important information about the company, such as location, contact information, and social media profiles. Here's a template example by Moosend that meets all these criteria: Get this! 3. Craft Compelling Email Design The well-known saying "A picture is worth a thousand words" also applies to emails. Even though plain text emails are effective sometimes, especially in cold sales, most marketers opt for HTML emails with creative assets, such as images and GIFs. Overall, your email design should reflect your brand tone of voice and showcase your product/service in the best possible way. For instance, you can add beautiful product images or a video/GIF showing how to use a specific service. Subject line: The $50 Sport Short Above, you can see how Everlane showcased a piece of shorts from the men's collection. Subscribers land on an image with a model wearing that piece of cloth, followed by a picture with a product description. Creating emails that look like this is not as complicated as it seems. Most marketing automation platforms offer ready-made templates that are easily customizable using drag-and-drop editors. Here's a snapshot from Moosend's editor to get an idea: Request a free trial 4. Optimize Your Storytelling Apart from great design, you also need fantastic copywriting to stand out from the crowd. Again, it starts with your subject line; you need catchy and inspiring copy to motivate readers to open your emails. But what about the rest of your copy? Firstly, sustaining your brand tone and keeping a unified voice across different channels is essential to help readers identify you faster. Secondly, enhance your storytelling with authentic and creative elements so that readers find it interesting. Many marketers add a sense of urgency to their content, especially when promoting discounts and offers to make leads convert faster. Creating concise and relevant content is also vital, or you might lose your reader's attention or even trust sooner than expected. Another helpful tip is avoiding jargon and choosing simple words to keep a friendly tone, as a more rigid language may look distant. Check out this email example by Hiya. They have aligned the subject line with the email content according to their goal - introducing a new product to their audience: Subject line: We'd love for you to give us a try... 5. Personalize Your Content Personalized marketing has gained solid ground over the last years as it has proven to be a powerful tool in every business' toolkit. Customers and prospects who receive tailored recommendations related to their previous purchases or website behavior are more likely to convert. So how can you personalize your email campaigns? First, you can utilize an email service with automation and dynamic content capabilities. This way, the content each subscriber receives will rely on factors such as previous user behavior (e. g. , webpages or products they browsed) or preferences (e. g. , recent purchases). Another way to tailor your content to recipients is through list segmentation. Using a list management tool, you can divide your audience into segments based on shared characteristics like demographics (e. g. , age, gender), geographic location, and psychographic traits, among others. To excel in customer segmentation, it's important to know your buyer personas and their journey through the pipeline in-depth. This way, your messaging will become more effective and your open, conversion and click rates will gradually rise. 6. Send Welcome And Transactional Emails Welcome and transactional emails are amongst the most popular email types as they follow up specific user actions and are usually expected from the audience. Therefore, it's important to make the most of these campaigns to build a positive momentum with new subscribers or recent buyers. A great welcome email warmly greets subscribers who have just provided their opt-in and informs them briefly on what to expect next. It's a perfect digital space to showcase your brand and share a bit more about your vision and mission without overwhelming them. As for transactional emails, which encompass confirmation emails or shipping status emails, your need an SMTP server to set them up. Once you've checked that box, remember that apart from information related to the completed action (e. g. , shipping information), they also provide the opportunity for promotion. For example, you can add your best-selling options or resources on how to best use the items/services they've recently purchased. This order status email by GIR included additional information on how to clean products without damaging them. Subject line: Order GIRCO650000 has been delivered! 7. Create Re-engagement Email Sequences Customer acquisition costs five times more than customer retention. Therefore, if you start noticing that certain previously attentive subscribers interact less with your emails, it's time to incentivize them to stay. Hence, re-engagement automation workflows are triggered to win churn customers' attention back. The number of emails depends on your average customer journey, but we recommend keeping it to up to four. But what type of content can you include in this email series? You can start with new products and launches they might be missing and continue with an offer for those who still don't convert. Removing those recipients from your email lists is best if they remain disengaged, as they might hurt email deliverability in the long run. Inform them about it with a dedicated email as Hulu did and allow them to re-activate their subscription if they wish: Subject line: Your Hulu subscription has been canceled 8. Conduct A/B Testing If you want to ensure that your recipients will engage with your next email, you can utilize A/B Testing to make more data-driven decisions about parts of your email content. With this digital marketing tactic, you can experiment with two different versions of an email to see which is more popular with your audience. The one that prevails will be sent to most subscribers and hopefully increase your metrics. Here's how to set up A/B testing quickly with Moosend: Overall, you can A/B test different email components, such as the subject line, sender name, and parts of email content like the call-to-action. So if you're indecisive about which email version will resonate with most subscribers, you can benefit from this tool. 9. Ensure Mobile Responsiveness Did you know that 81% of email recipients prefer to open emails on their mobile devices? This trend indicates how crucial ensuring your emails look perfect on every device is. Otherwise, customer experience will be compromised. Therefore, pick an email service with mobile-responsive templates to avoid similar issues. The layout will be adapted to mobile or tablet dimensions for good readability. Lastly, specific platforms enable users to see how their emails will perform for different email clients. So What Makes Emails Engaging? Long story short, no magic recipe can promise high engagement rates. You'll have to experiment with different email marketing ideas to spot the patterns that work best for your audience and capitalize on them. However, it's essential to stick to your brand guidelines and keep consistent messaging and design across platforms so that customers remember you. Embrace a unique, fun, and attractive tone, as this will let you make a difference in chaotic subscribers' mailboxes. Need a platform to streamline your marketing efforts and secure high engagement? Sign up for a free Moosend trial today and check out our features! --- ### Constant Contact Pricing: Is It Still Worth It? [2025] > Is Constant Contact pricing still worth it after the changes implemented in their pricing model? Are there any hidden fees? Read more... - Published: 2023-06-29 - Modified: 2025-01-07 - URL: https://moosend.com/blog/constant-contact-pricing/ - Categories: Email Marketing - Levels: Beginner Wondering about Constant Contact pricing? In this guide, we’ll take a close look at: what each Constant Contact pricing plan offers which users will benefit most from each plan additional fees associated with using this tool whether Constant Contact’s plans are worth it Constant Contact Pricing: Overview Constant Contact is a well-established email marketing software. Its pricing model is based on the number of contacts as well as the features offered by each plan. Constant Contact pricing consists of three plans: the Lite plan ($12/month - 500 contacts) that has basic email marketing features, the Standard plan ($35/month - 500 contacts) that includes marketing automation, advanced segmentation, subject line A/B testing and dynamic content, and finally, the Premium plan ($35/month - 500 contacts) that takes your digital marketing to the next level with SEO, ads and richer analytics. What’s more, this email marketing tool offers a 15% discount if you prepay for 12 months. Unfortunately, Constant Contact has no free plan. This is surely a bummer, but there is a 60-day free trial (no credit card required) and the company provides a 30-day money-back guarantee in case you’re not satisfied with the service. You can also add SMS marketing functionality (US customers only) to any plan for 0-500 messages at $10/month. In a nutshell, Constant Contact is a decent email service provider with great deliverability rates. However, its pricing is a bit “aggressive” regarding what it offers and what the competition offers at the same price tag. Now it’s time to see a feature breakdown for each paid plan. Constant Contact Pricing: Feature Breakdown First, let’s see a simplified view of the available features for each plan. Constant Contact Features Lite Standard Premium Monthly email sends* 10x contact tier allowance 12x contact tier allowance 24x contact tier allowance Users 1 3 Unlimited Customer support Live chat or phone support Live chat or phone support Live chat or phone support Onboarding - 1 onboarding call 2 onboarding calls Storage 1 GB 10 GB 25 GB Email template library Subject line A/B testing - A. I. subject line recommendations - Email campaign scheduling - Dynamic content - - Segmentation - Custom advanced segmentation Signup forms & Landing pages A. I. Content Generator Available Available Available Automation templates - Custom automation paths - - Social media marketing Social media ads integration - Reporting & Analytics (Basic) (+ Drilldown reporting) (+ Heat maps and revenue reporting) Event management & surveys SEO - - *If you exceed your monthly sending limit, there is an overage fee of $0. 002 per email sent. Now let’s see how Constant Contact pricing scales based on the number of contacts. Contacts Lite Standard Premium Up to 500 $12/month $35/month $80/month Up to 1,000 $30/month $55/month $110/month Up to 2,500 $50/month $75/month $150/month Up to 5,000 $80/month $110/month $200/month Up to 10,000 $120/month $160/month $275/month Up to 15,000 $180/month $210/month $325/month Up to 25,000 $280/month $310/month $425/month Up to 50,000 $430/month $460/month $575/month Constant Contact Pricing Plans: Analysis Let’s explore each individual Constant Contact plan in more detail: Lite Plan - Starting at $12/month The first paid plan of Constant Contact provides users with the essentials to begin their email marketing journey. It has a steep starting price tag of $12/month for 500 subscribers and it allows only 1 user to handle the tool (so no team collaboration). The Lite plan includes: Customizable email templates Automated welcome email sequences Event management Social media marketing 300+ integrations A. I. content recommendations Landing page builder Who is this plan best for? The Lite plan is ideal for beginners or small businesses with minimal requirements. Moreover, it will be a great fit for occasional senders and solopreneurs who don’t need advanced features and marketing automation. Standard Plan - Starting at $35/month The Standard plan can satisfy the needs of the majority of businesses out there. Starting at $35/month for up to 500 subscribers, it may not be cheap, but it provides some serious functionality to boost the growth of your business. Upgrading to the Standard plan gives you access to: Pre-built automation templates Resend emails to non-openers Subject line A/B testing Email archive and email scheduling Contact segmentation Social media ads More storage (10 GB) for your images and documents Richer analytics Who is this plan best for? This plan is a great fit for businesses wanting to take advantage of email automation and put their email marketing on autopilot. What’s more, the social media ads integration and the ample storage space will help your team handle your marketing strategy more effectively. Premium Plan - Starting at $80/month The Premium plan of Constant Contact offers the most advanced features of the email marketing platform plus some growth tools like ads and SEO. While you don’t get to send unlimited emails, your limits are very high. Moreover, unlimited users can work in the same account (with different roles and permissions), making team collaboration effortless. Apart from these, you also get advanced features like: Custom automation workflows Dynamic content SEO Ads (with dedicated ads manager) Rich reporting (with email heat maps and revenue reporting) Who is this plan best for? This plan is aimed at businesses that wish to run their whole digital marketing from a single platform. If you need these advanced features, this plan will be great for you. Constant Contact Pricing: Useful Information Going over your monthly sending limits means you’ll need to pay overage fees of $0. 002 per email sent. You get a 15% discount if you commit to a yearly subscription (prepay 12 months). All plans come with a 30-day refund if you’re not satisfied with the service. SMS marketing add-on service is only available for US customers. There is a Lead Gen & CRM plan including tools for automation, CRM, sales, and more that starts at $449/month for those looking for an all-in-one CRM solution. Conclusion In our Constant Contact review, we found that this email marketing solution favors simplicity and usability. Our user experience was great and we believe that the software’s niche features (event management) can “justify” the high starting price. Nevertheless, the tool remains a rather expensive solution when compared to its alternatives because it is lacking in terms of automation features and segmentation options. Despite the absence of a free plan, this email marketing service has a generous 60-day free trial that users can leverage before committing. The 30-day refund policy is an additional benefit. All in all, Constant Contact is a worthy email marketing platform due to its high email deliverability and the huge number of integrations. However, if you are a “demanding” user in need of advanced automation and list management features, you may want to consider other alternative solutions for your business. FAQ Here are some of the most frequently asked questions about Constant Contact pricing. 1. How much is Constant Contact platform fee? Constant Contact pricing starts at $12/month for the Lite plan, $35/month for the Standard plan, and finally, $80/month for the Premium plan. There is also a free 60-day free trial to test out the tool. 2. Do you pay for Constant Contact? Constant Contact is a subscription-based digital marketing product that you pay on a monthly basis. You can cancel your subscription at any time, and the company also offers a 30-day full refund if you're not satisfied. 3. How many free emails can I send with Constant Contact? You can send up to 100 free emails with Constant Contact by leveraging the tool's 60-day free trial. If you exceed that limit, you'll need to purchase one of the available paid plans. 4. What is the success rate of Constant Contact? According to Constant Contact's website, the software has an impressive 97% email deliverability rate. This can be confirmed based on recent external deliverability tests. 5. Is there a discount for non-profits? Yes, non-profit organizations enjoy a 30% discount when they prepay their plans for 12 months. --- ### 11 Effective Email Marketing Strategies For 2025 > Want to level up your email campaigns? Discover 11 effective email marketing strategies that will help you create winning campaigns. - Published: 2023-06-29 - Modified: 2025-01-15 - URL: https://moosend.com/blog/email-marketing-strategies/ - Categories: Email Marketing - Levels: Beginner A successful email marketing campaign offers many benefits. You can stay in touch with existing and prospective customers while building personal relationships with everyone. No wonder email remains an essential part of a digital marketing strategy. Great email marketing doesn’t happen overnight, though. If you want high open rates and conversions, you need some effective email marketing strategies to achieve them. In this guide, we’ll share the best ways to make email marketing more efficient, including personalization, email list segmentation, and more. So, let’s begin! Best Email Marketing Strategies To Consider When crafting your email marketing content and approach, you generally want high opens and click-throughs, hopefully resulting in a high conversion rate. This isn’t an easy task, but it gets easier when you know about effective email strategies. So, here are some tactics to help you craft good emails to engage the right people. Strategy #1: Personalize your email content A little personalization goes a long way, which is why you’ll find it in every list of email marketing tips. Statistics show personalized email subject lines generate 50% higher open rates. It gets better because personalized calls to action (CTAs) lead to a 202% higher conversion rate. In addition, 91% of consumers say they’re more likely to do business with a company that provides offers relevant to them. Given these stats, you’d be a fool not to use personalization everywhere you can. It can be as simple as including the customer's name in the opening line. Starting a promotional email with “Dear User” or “Dear Customer” doesn’t cut it. It’s too generic and feels spammy. Of course, there’s no reason why you should stop with just the customer’s name. Moosend’s extensive personalization options let you personalize emails based on location and leverage AI to analyze your data and suggest the right products to your customers. Pro tip: Pair the personalized email with a unique discount coupon to hook the customer. Strategy #2: Segment your audience Let’s do a little thought experiment. If you were organizing an in-person seminar about the latest e-commerce trends in your niche, would you send out the invite to everyone on your subscriber list? You probably wouldn’t because the list contains your business partners, clients, customers, and anyone who’s ever registered for your newsletter. Instead, you’d pay attention to how far people were from your venue and if they’d be interested in the seminar. The process of determining the right target audience is called email segmentation. This email marketing strategy will ensure your emails are relevant and give information to the right people at the right time. There are many ways to segment your email list: By demographics: segmenting your list using customer data like gender, age, location, income level, company position, etc. , will help you target the right people with your offers. Gender and age are very useful to clothing retailers, while company position is essential for B2B sales. By engagement: tracking email metrics like open and click-through rates lets you use them to segment your audience and send targeted re-engagement emails — to people who haven’t opened your emails in over 90 days, for instance. By position in the sales funnel: sending the same emails to new subscribers and people who already purchased something is not an optimal strategy. For the former, you’ll want to send general emails offering various products and services. For the latter, you’ll want to determine what they’re most interested in and target that specifically. With Moosend, segmenting your email list based on many criteria, from demographics to past-purchase times, is easy. According to data, list segmentation is worth doing because segmented campaigns have 100. 95% more clicks than non-segmented ones. Strategy #3: Automate your campaigns and tasks With so many types of emails being part of an effective marketing campaign, sending them manually would be too time-consuming. Automation to the rescue! By using automated emails, you can streamline the email marketing process. Welcome emails, transactional, thank you, and cart abandonment emails are typical email automation examples. When you use an email marketing tool, you can send these automatically based on triggers describing user behavior. For instance, when someone completes the signup form for your email newsletter, you send them a welcome message. If someone puts things in their shopping cart but then leaves, you can send them a reminder and a coupon. Automated emails are beneficial for re-engagement campaigns too. You can send a follow-up email with a special offer to a new customer who hasn’t interacted with your emails for a few months. Or, send a reminder to people who didn't complete their purchase. With Moosend, you can set up multiple triggers, which allow your automation to start in various ways. Or, using loops, you can send recurring emails daily, weekly, or monthly. This email marketing platform has many marketing automation recipes, but you can also make your own using a flexible drag-and-drop workflow builder. Strategy #4: Improve your subject lines Subject lines are arguably the most critical part of any email. According to research, 47% of people open an email based solely on its subject line. That’s nearly half of everyone you’ll ever try to reach—from email subscribers to new or loyal customers. A well-crafted subject line is the difference between high open and click-through rates and emails that are ignored. That's why it is a necessary email marketing strategy to implement. Always remember that your readers get bombarded with various types of emails day in, day out. Most inboxes are chock-full of promotions, new product offers, newsletters, and more. To help you stand out from the noise, consider these things when writing email subject lines: Keep it short: 50-60 characters at most Use strong action words Put the subscriber’s name in the subject line for a personal touch Paying attention to the subject line is a time-tested email marketing best practice you shouldn’t ignore. Strategy #5: Educate your customers The biggest fear of anyone running a newsletter is that the reader will grow bored of it and hit Unsubscribe. And if one person is getting bored, you can bet they’re not alone. Before you know it, the unsubscribe rates are spiking. One of the best ways to keep readers engaged and wanting to read more is to use your newsletter to offer educational material, such as case studies. This will position you as a thought leader in your niche. Hence, customer loyalty will increase if they see you as a trusted knowledge provider. There’s no limit to what you can include in your newsletter — instructional videos and tutorials, interesting articles, and insightful blog posts from your corporate website. You can engage with email content and design if you want engaging newsletters that will make a difference in your marketing efforts. Try the template To set this email marketing strategy in motion, you can use Moosend. It has a powerful drag-and-drop editor, a built-in image picker (no more hunting for the perfect visuals), and a gallery of stunning templates. Eye-catching email design has always been challenging to accomplish, but it's possible with a user-friendly tool. Strategy #6: Send emails strategically One of the most common mistakes in email marketing is sending emails at the wrong time. What will happen if an email hits your reader’s inbox in the middle of the night? It will sink to the bottom of the pile when all the morning emails come. It’s best to tailor the send time to your target audience. If you’re in B2B SaaS, you’ll want to send it during work hours and midweek. The midday, midweek approach is a favorite because it avoids the busy Mondays and hectic weekends. However, depending on your demographics, you should experiment with other sending times. For instance, if you’re promoting a special offer at a fast food chain, why not position it as a little end-of-workweek treat and send that email at around 4 pm on Friday? Strategy #7: Optimize for mobile devices Everyone has a smartphone these days. According to Exploding Topics, 92. 3% of Internet users use mobile devices to access the Internet. So you can see why 48% of all emails are opened on such devices. Now more than ever, for every piece of information you put online — content marketing, your e-commerce site, or your emails — you need to perform mobile optimization. There’s nothing worse than painstakingly crafting an excellent email template only for it to display incorrectly on mobile devices. Not only will the reader not be able to interact with it, but they might also think the email is spam and ignore your future communications. There are a few things you can do to ensure a mobile email client displays everything correctly: Create one-column emails because they fit better on a vertical screen Center important text because it’s easier to read on a small screen Make sure the CTA button is easy to tap with the finger Consider a larger font size (again, small screen) Pro tip: Remember that many email service providers (ESPs) let you see how your campaigns look on different mobile devices through the mobile preview function. Strategy #8: Track important email metrics You can never improve if you don’t know where you’re failing. Valid in life, true in email marketing. Tracking various metrics will let you identify which parts of your campaign are performing well and where to improve. The typical metrics to track are: Bounce rate: the percentage of addresses your email could not be delivered to. Monitoring this helps you discover issues in email deliverability that could land you on email service–provider blocklists. Email open rate: how many people opened your email? Tracking this will give you an insight into how your subject lines and preheaders perform. Unsubscribe rate: are your subscribers getting bored with your newsletter? Track this to find out. Signups: follow this metric to determine if your campaign drives enough visitors to your landing pages. Keeping track of all this data can be a challenge. After all, most of us don’t have a data science degree. That’s where Moosend can step in. Moosend tracks website interactions so you can get insight into customer behavior. It also monitors metrics such as open, click-through, and bounce rates. Best of all, you get all these analytics in easy-to-understand and actionable dashboards. Strategy #9: A/B test your campaign A/B testing or split testing sends two different versions of an email to determine which works better, resulting in higher email open rates, conversions, or click-throughs. The choice of metric to track will depend on your needs and how you prove email marketing ROI in your company. Nevertheless, email marketing campaigns without A/B testing are never a good idea. Testing email preheaders, subject lines, templates, email copy, and landing pages will help you create the best possible version of your email. Strategy #10: Engage and follow up with inactive subscribers Email list decay is one of those things you have to accept. Over time you will lose some customers and subscribers. But there are things you can do to keep your subscribers happy and re-engage with those who’ve become inactive. Re-engagement or “win-back” campaigns focus on getting people to interact and buy from you again. You can send a “we miss you” email and offer additional incentives like a discount. Think of how Spotify will offer you three months for free after a while when you cancel your subscription. Before you can make the perfect win-back campaign, you must define what inactivity means. Is it someone who hasn't logged in or someone who hasn't purchased anything in a while? You’ll also need to choose a time frame. The most common choices are one, three, six, or nine months. Strategy #11: Leverage seasonality Christmas, Halloween, Thanksgiving, Valentine’s Day... what do all these holidays have in common? Spending money, of course. Whether it’s for cards, presents, or big-ticket items, holidays like those mentioned above are some of the most profitable times of the year. So why not make some great holiday templates for your email campaign to get a slice of the holiday pie? Theming your emails with the correct colors and using appropriate emojis will get the job done and engage potential customers. This goes for any holiday, of course. Seasons of the year are another thing you can leverage. Swimwear offers for summer, ski holidays when winter’s around the corner... you get the idea. Of course, you’ll have to tailor your email marketing campaigns based on the seasons and holidays most fitting for your services or products. Now that we’ve reviewed the strategies let’s see how they all work. We’ll give you examples in the next section. 3 Great Email Marketing Strategy Examples To Inspire You “Good artists copy, great artists steal” are famous words from Pablo Picasso. So, here are three examples of email strategies for you to steal or be inspired by. By the way, you can find even more in our complete email marketing examples list. Example #1: Canva Type: B2C & B2B Educational Email Campaign Example Goal: Share tips and help users learn how to use the tool better In this example, we can see how Canva educates and engages its audience simultaneously. Not everyone has the same graphic design skills, and that’s precisely what the company addresses here. Through a nicely structured template with high-quality images and gifs, Canva offers various tips and tricks on how to use their platform. This is paired with CTAs that lead to the company’s website. Overall, Canva manages to be informative without tiring or boring the reader and uses CTAs to allow readers to test out the tips immediately. Example #2: Visme Type: B2B Follow-up Email Example Goal: Remind potential leads of the original message In B2B SaaS, companies must engage with potential leads as much as possible. This can mean trial extensions, special offers, and more. At the same time, your messages shouldn’t go unread. Sending follow-up emails is a way to remind your leads of your offers and why your tool can solve their pain points. Visme uses several elements in this campaign that reflect best practices. First, the email is personalized. This makes the message more friendly, which is essential for your email marketing strategy. Secondly, they sent this email from a business email, not a do-not-reply address. This gives the impression of open communication and avoids the impersonality of automated emails. Finally, Visme placed a strategic CTA to convince the reader they should get the premium version of the tool. The attached promo code seals the deal. The reader can log in, enter the code, and take advantage of the special offer. Example #3: Netflix Type: B2C Customer Feedback Goal: Collect feedback to personalize the customer experience Netflix is the king of email personalization for a reason. The company is known for sending highly targeted emails to subscribers based on their watch history. Here they take it a step further. Netflix asks the reader to rate a show they recently watched. Cleverly, there are three CTAs in this email. The first is the rating buttons which lead the reader to the platform’s website to display a personalized message that the rating was successful. Then, there’s the View All TV Shows button. If the reader clicks any of it, they’ll eventually get the Popular on Netflix landing page, which will automatically start previewing a movie. That’s the final CTA. So, we can see how Netflix used very targeted personalization and several CTAs with the same goal — to get the subscribers to spend more time watching Netflix. Now Over to You Small businesses and giant corporations use email to attract new leads, stay in touch with existing customers, reactivate lost ones, and ensure a great return on investment (ROI). That’s why email remains one of the most vital marketing channels, despite the first marketing email being sent back in 1978. That was just a simple email blast, but today there are modern email marketing services like Moosend, MailerLite, or Mailchimp. With Moosend, you can automate marketing campaigns, track actionable metrics, craft beautifully designed emails, and set your email marketing strategy in motion. To see how it all works in practice, simply make a free account today! --- ### Kit Pricing: How Much Does It Cost + Analysis [2025] > Learn everything about Kit pricing with our in-depth analysis of its plans and pricing structure! - Published: 2023-06-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/convertkit-pricing/ - Categories: Email Marketing - Levels: Beginner If you came here to understand Kit pricing and see if it’s fair, you’re at the right place! Kit pricing is prety straightforward. First of all, the price you pay depends on the number of subscribers you have and the features of your plan. This email marketing software offers three different plans: Free, Creator, and Creator Pro. Let’s find out more about each subscription plan! Kit Pricing: Breakdown Kit Features Free Creator Creator Pro Emails Unlimited Unlimited Unlimited Autoresponders - Unlimited Unlimited Automations - Unlimited Unlimited Landing Pages Unlimited Unlimited Unlimited Forms Unlimited Unlimited Unlimited Template Designs 15 email templates 15 email templates 15 email templates Reporting Basic Basic Advanced reporting, including deliverability reporting Team members - 1 Unlimited Sell digital products 3. 5% + 30c transaction fee 3. 5% + 30c transaction fee 3. 5% + 30c transaction fee Support Community support Live chat & email support Priority support Integrations - Yes Yes Free Migration - Included Included Now let’s see how pricing scales the more your subscribers increase. Subscribers Free Plan Creator Plan Creator Pro Plan 300 $15 monthly $29 monthly 1,000 $29 monthly $59 monthly 3,000 - $49 monthly $79 monthly 5,000 - $79 monthly $111 monthly 10,000 - $119 monthly $167 monthly 25,000 - $199 monthly $279 monthly 55,000 - $379 monthly $519 monthly 105,000 - $679 monthly $879 monthly Kit Pricing Plans: Analysis Let’s explore each plan in more detail. Free Plan Kit’s free plan allows up to 1,000 subscribers and comes with the platform’s basic features. Specifically, you can access the following: Unlimited broadcasts (emails), forms, and landing pages Audience tagging and segmentation Selling digital products & subscriptions Who is this plan best for? This plan is an ideal option for new users making their first steps in email marketing. While you don’t get any automation options or third-party integrations, this plan has no restrictions regarding the number of email campaigns, forms and landing pages you can create. Finally, it allows you to figure out how the platform works and decide if it suits your future needs. Creator Plan Kit’s Creator Plan unlocks more powerful features that help you really harness the power of automated email marketing. Pricing starts at $15 for 300 subscribers or $29 for 1,000. This plan includes these extra features: Automated email sequences and funnels Visual automation builder 70+ direct integrations One additional team member Live chat and email support Free migration from another email marketing service Who is this plan best for? This plan is suitable for users with more than 1,000 subscribers (which is the limit of the free plan) and users who need the ability to automate their marketing messages. Moreover, it allows small businesses to integrate all their marketing tools together and streamline their efforts. Creator Pro Plan Creator Pro is the highest tier plan of Kit and essentially unlocks the platform's full functionality. Prices start at $29 for 300 subscribers and $59 for 1,000. It includes everything the Creator plan has plus: Advanced analytics (subscriber engagement scoring) Deliverability reporting Facebook custom audiences A newsletter referral system Unlimited team members Priority customer support The ability to edit “wrong” links after sending your email broadcasts Who is this plan best for? Creator Pro will be a great fit for established creators who want advanced ways to scale their businesses and make the most of their email subscribers. The richer analytics and the newsletter referral system (which is a bargain if you need it) will greatly improve your marketing efforts. What Are The Main Differences Between Creator and Creator Pro? The main differences between these two paid plans are the price and the additional advanced features offered. These features are: Facebook custom audiences Newsletter referral system (via SparkLoop) Advanced analytics (subscriber engagement scoring) Deliverability reporting Unlimited team members Priority support Kit Pricing: Useful Information All paid plans have a 30-day refund period, no questions asked. Kit’s team cancels your account and sends you the refund immediately (3-5 days to show up in your card account). You can pay monthly or purchase a yearly subscription (pay in advance for one year). Yearly contracts enjoy a 14% discount. No refunds, though, if you cancel halfway through. If you go over the subscriber limit of your plan, Kit automatically upgrades you to the next tier. All plans (even the free plan) include a library of 9 form templates and 53 landing page templates that help you get started fast. The tool comes with 70+ direct integrations that reduce complexity and manual work. There are no hidden fees. You won’t need to pay extra for storage, bandwidth, or services you don’t need. If you have more than 5,000 subscribers and you’re switching from another email marketing solution, you get a free migration of all your email templates, email sequences, automations, etc. Conclusion Kit can be considered a unique case among email marketing tools as the primary target group is bloggers and creatives, hence why they call themselves a marketing platform for creators. The software focuses on simplicity and usability along with a few niche features (selling digital products). However, it lacks flexibility and its pricing takes a steep rise the more your audience base grows. Based on our Kit review, we would say that users should definitely take advantage of the Free plan (1,000 subscribers) to see how the platform behaves and understand whether the tool’s philosophy suits their business needs. Otherwise, you may end up overpaying for a platform that lacks the advanced features other competing Kit alternatives have. FAQ Here are some of the most frequently asked questions regarding Kit pricing. 1. Does Kit have a free plan? Yes, Kit has a completely free plan that allows you to have up to 1,000 subscribers. You get unlimited emails, forms, and landing pages while you can also sell digital products and subscriptions. 2. Free plan VS Paid plan for 1,000 subscribers. What’s the difference? The difference lies in the available features. With the paid plan, you gain access to automated email sequences, the visual automation builder, third-party direct integrations, and free migration from another email marketing platform. 3. What counts as a subscriber? Every confirmed email address you add to your Kit account will count towards your subscriber limit. You cannot add duplicate subscribers, so that’s a plus. Also, bounced contacts don’t count toward your limit. 4. Does Kit offer any special discounts? Unfortunately, Kit does not offer additional discounts apart from its yearly subscription discount (two months free). --- ### Mailchimp Pricing: Which Plan Suits You Best? [2025] > Is Mailchimp pricing still worth it? Has the email marketing tool become too expensive after the latest changes? Can I use it for free? Learn more! - Published: 2023-06-26 - Modified: 2025-01-07 - URL: https://moosend.com/blog/mailchimp-pricing/ - Categories: Email Marketing - Levels: Beginner If you have been following Mailchimp as an email marketing service, you must have noticed that Mailchimp pricing has changed a lot in terms of what it used to be. The company has introduced a new pricing model and it’s made changes to how they charge users for their subscribers (contacts). Despite still being among the top email marketing solutions, the changes in their pricing (and especially in their free plan) constitute Mailchimp a less attractive option for startups and SMBs than it was in the past. We’ll look at all these things in detail below, so you can evaluate each available plan and decide whether it’s worth committing to Mailchimp or seeking another worthy alternative solution! Mailchimp Pricing: Overview Mailchimp offers a Free plan for up to 500 contacts with 1,000 email sends per month and three paid plans. These are the Essentials plan (starting at $13/month for 500 contacts) with basic features, the Standard plan (starting at $20/month) with more advanced features and automation workflows, and the Premium plan (starting at $350/month) which is the "flagship" plan of the company and includes some cutting-edge functionality. All plans have a monthly sending limit, and pricing scales with your subscriber number. Note that you are now charged for unsubscribed contacts plus those users who haven’t confirmed opt-in yet. This change can increase costs significantly unless you archive inactive and unsubscribed contacts regularly. What's more, the service charges overage fees if you exceed your contact or email sending limit. While this is useful since you have no interruption to your service, these extra charges are unpredictable if you have automation sequences in place. There is also the option to get a Pay-as-you-go plan (which works with credits) and it doesn’t require you to commit to a monthly subscription. Those credits expire after 12 months, though. Now let’s see a feature breakdown of Mailchimp’s pricing before we look at each plan in-depth! Mailchimp Pricing: Feature Breakdown First, let’s see a simplified view of the available features for each plan. Mailchimp Features Free Essentials Standard Premium Monthly email sending limit 1,000 10x maximum contact count 12x maximum contact count 15x maximum contact count Automation 1-step 1-step Multi-step Multi-step Email templates Basic All All All A/B testing - (Multivariate testing) (Multivariate testing) Segmentation (Advanced) Reporting & analytics (Comparative reports) (Comparative reports) Forms & Landing pages Unlimited Unlimited Unlimited Unlimited Audiences (CRM)* 1 3 5 (advanced audience insights) Unlimited (advanced audience insights) Remove Mailchimp branding - Personalized onboarding - 1 session 1 session 4 sessions Customer support Email support (first 30 days only) 24/7 email & chat support 24/7 email & chat support Phone priority support Users 1 3 5 Unlimited Mailchimp Inbox Send time optimization - - Time zone delivery - - Retargeting ads - - Social post scheduling - - eCommerce features Integrations Transactional Emails Demo (500 emails) Demo (500 emails) Add-on (prices vary) Add-on (prices vary) *An audience is where your contacts are stored (i. e. , a list). Segmentation and tagging then happen within this. Adding a contact to more than one audience will count them toward your plan's contact count as many times as they appear. Now let’s take a look at how Mailchimp pricing scales (prices shown per month). Contacts Free Essentials Standard Premium 500 $13 $20 $350 2,500 - $45 $60 $350 5,000 - $75 $100 $350 10,000 - $110 $135 $350 15,000 - $180 $230 $465 25,000 - $270 $310 $620 50,000 - $385 $450 $815 100,000 - - $800 $1,025 Mailchimp Pricing Plans: Analysis Let’s explore each individual Mailchimp plan in more detail: Free Plan Mailchimp’s free plan has undergone many changes since the acquisition of the company by Intuit. It used to be very generous in terms of sending limits, but now it only allows up to 500 contacts and 1,000 monthly email sends (daily limit of 500). Some of the most notable free plan features include: Single-step automations Landing page builder and forms 1 audience & marketing CRM eCommerce features Behavioral targeting Email support for 30 days Basic website builder Note: In the free plan, you don’t have access to marketing automation, A/B testing, and email scheduling. This last feature is usually given for free in other Mailchimp alternative solutions. Mailchimp’s free plan also contains the Mailchimp branding. If you want to send your campaigns without the Mailchimp logo at the end, you’ll need a paid plan. Who is this plan best for? The free plan is best suitable for new marketers with no complex needs or requirements. Despite its serious limitations, it is great to test out the power of this email marketing tool and help users decide which plan could bring them value in the future. Essentials Plan - Starting at $13/month The Essentials plan is the cheapest paid plan of Mailchimp and it gives users more tools and increased limits. It starts at $13/month for 500 contacts (with 5,000 monthly emails) and there are some clear advantages over the free plan. These include: Remove Mailchimp’s branding A/B testing functionality and email scheduling Access to all email templates 25 Inbox previews per month (for Gmail, Outlook, etc. ) Automated customer journeys (no pre-built options) Advanced behavioral targeting 24/7 email & chat support However, the Essentials plan has its own serious restrictions. This plan stops being available if you have more than 50,000 contacts. What’s more, you are limited to 3 audiences (lists) and a maximum of 500,000 emails per month. Note: You can try this plan for free for 1 month. Who is this plan best for? This plan is mostly aimed at marketers who want to start building their audience and have no complex needs. Also, it will be a great starting point for small businesses looking for an affordable email marketing solution. However, if you require automation for your business, you’ll need to look at the Standard plan. Standard Plan - Starting at $20/month With the Standard plan, users access some of Mailchimp’s advanced features, including multi-step automation, dynamic content, pre-built journeys (with branching points), and send-time optimization. You will need to pay $20/month for 500 subscribers and 6,000 emails per month. For some users, it may be enough, but we find this not ideal. The plan has a contact limit of 100,000 and you can send a maximum of 1. 2 million emails/month. Upgrading to this plan will give you additional access to: Predictive segmentation Custom-coded templates Campaign manager Content optimizer Retargeting ads for Facebook, Instagram and Google 5 audiences (to make different customer groupings) Note: You can try this plan for free for 1 month. Who is this plan best for? Mailchimp’s Standard plan is a great choice for SMBs and startups. Practically, it can cover the needs of most businesses out there. However, if you have a large business that can push the limits of the plan or you require the full functionality of the platform, you will need to upgrade to the Premium plan. Premium Plan - Starting at $350/month Mailchimp’s top-tier plan, the Premium plan, includes the company’s most cutting-edge features. Regarding limits, it increases your email campaigns to 150,000 monthly email sends (for 500-10,000 contacts) and provides the ability for unlimited contacts. However, this comes at a significant cost as prices start at $350/month. Some of the most notable features of this plan are the multivariate testing (which lets you test multiple elements at a time and see what works best) and the comparative reports (which compile your email marketing data into a report that can be presented to someone - ideal if you’re looking for investors). Apart from these, you also get: Advanced segmentation (complex segmentation based on user behavior (such as email activity, purchase history, etc. ) Phone support for immediate personal support Unlimited users and role-based access Unlimited audiences (lists) Who is this plan best for? The Premium plan is best suited for large enterprises or big teams due to its steep price tag. Is the price tag worth it? Well, if you aren’t absolutely sure that you need those really advanced features and generous limits, this might be an overkill. However, if this functionality can bring more value to your business, then definitely go for it. Pay-As-You-Go Plan Apart from Mailchimp’s monthly plans, users have the option to pay for exactly as many emails as they want, without committing to a subscription. This is the “Pay-as-you-go” plan and it is targeted mostly at seasonal businesses and infrequent email senders. The features you get are equal to the Essentials plan. In this model, users buy credits that they use to send emails (1 email = 1 credit). The logic is that the more you buy the less they cost. In the past, the credits you bought didn’t expire. Sadly, this has changed and now credits expire after a 12-month period. Let’s see how it is structured: Emails Price per email Price 5,000 $0. 04 $200 10,000 $0. 026 $260 15,000 $0. 026 $390 50,000 $0. 026 $1,300 75,000 $0. 026 $1,950 200,000 $0. 013 $2,600 Transactional Email Mailchimp Transactional Email is offered as a paid add-on to the Standard and Premium plans. However, now new transactional email users can try a demo, allowing up to 500 transactional emails to any email address on a verified domain. Note that pricing is the same for sending emails using APIs or SMTP service. Below you'll find the pricing structure: Total Blocks Emails/month Price/block 1-20 1 to 500k emails $20/block 21-40 500k to 1M emails $18/block 41-80 1M to 2M emails $16/block 81-120 2M to 3M emails $14/block 121-160 3M to 4M emails $12/block 161+ 4M+ emails $10/block Websites & Commerce Plans If you want to build a website or launch your eCommerce store, you’ll need one of Mailchimp’s website and commerce plans. There is a free plan and two paid options available. Let’s see them below: Free Core Plus Price $0 $10 $29 Transaction fees 2% (+ Stripe processing fees*) 1. 5% (+ Stripe processing fees*) 0. 5% (+ Stripe processing fees*) Connect custom domain - Email & chat support First 30 days (email only) Seats 1 3 5 *Stripe processing fees vary by location. All the above plans come with free marketing tools included (such as email and social posting, CRM and landing pages). Conclusion Mailchimp’s new pricing structure has introduced stricter email sending limits, a cap on the number of “audiences” you can have and a steeper price tag even for the lowest tier plan. What’s more, users are now charged even for unsubscribed contacts. As for the company’s free plan, it has shrunk and it is a viable solution only for small email lists of 500 subscribers. Despite the tool’s ample functionality, all these changes constitute Mailchimp a rather expensive email marketing platform that may not be ideal for businesses on a budget. Adding to that, there are other equally powerful Mailchimp alternatives that offer solid functionality and usability even from their low-tier plans. Nevertheless, based on our Mailchimp review, we found that the software doesn’t disappoint in terms of user experience and its features work exactly as intended. So the question is this: Do you need a “slightly overpriced” solution for your email marketing campaigns or would you rather side with a competing service that could offer more benefits and bring more value to grow your business? FAQ Here are some of the most frequently asked questions about Mailchimp pricing. 1. Can I use Mailchimp for free? Yes, Mailchimp offers a completely free plan but it comes with some limitations. Specifically, Mailchimp’s free plan allows up to 500 contacts and 1,000 monthly email sends. If your contacts or email sends exceed the limit, sending is paused. You also get features like landing pages and eCommerce functionality. 2. What counts as a contact in Mailchimp? Every contact in your system, regardless of whether it is subscribed or not, counts as a contact and you’re charged accordingly. This means that you pay even for contacts who are unsubscribed, inactive, or not yet opted-in. So, if someone unsubscribes, be sure to archive that contact to not be charged for it anymore. 3. How much is it to pay for Mailchimp? The Essentials plan, which is the first paid plan, starts at $13/month, the Standard plan starts at $20/month, and the Premium plan starts at $350/month. There is also a free plan for 500 subscribers and 1,000 monthly email sends. 4. Is Mailchimp too expensive? Based on our reviews of email marketing services, Mailchimp is among the most expensive email marketing software with paid plans starting at $13/month for 500 subscribers and basic features. To get email automation (most businesses need it), you need the Standard plan starting at $20/month. 5. Did Mailchimp change their pricing? Mailchimp pricing has undergone serious changes in the last couple of years. Most notably, the free plan now only allows you to have up to 500 subscribers (was 2,000) and 1,000 monthly sends (was 10,000). What’s more, to get advanced automation you need a Standard plan costing $20/month. Finally, subscriber counting is not ideal (compared to other services). 6. Does Mailchimp offer any discounts? Yes, Mailchimp offers a 15% discount to nonprofits and charities. --- ### 12 Best AI Writing Tools For All Content Types [2025] > If you want to enhance your marketing efforts, check some of the best AI writing tools to create content that leaves a lasting impression. - Published: 2023-06-23 - Modified: 2025-04-29 - URL: https://moosend.com/blog/best-ai-writing-tools/ - Categories: Marketing - Levels: Beginner, Intermediate Content creation is at the core of every business’s marketing strategy, aiming to build unique customer experiences. From writing social media copy to long-form content, combining an authentic tone of voice with valuable and relevant information is critical. But does everyone have the time or resources to produce competitive, high-converting content? Not always, but thankfully, the power of artificial intelligence (AI) has emerged in this area, too. In this guide, you’ll find the best AI writing tools and apps for different purposes and use cases to build content that will attract your buyers and prospects throughout the customer journey. Learn their top features and pricing and spot which is best for you. What Are The Benefits Of Using AI Writing Tools? Before we present the AI writers, let’s discuss why you should add them to your business toolkit: Faster production: AI writing apps enable businesses to produce more content in less time without compromising quality. Better results: These tools promise efficiency and top-tier results powered by the blessings of AI technology. Lower costs: Adopting AI writing assistants covering most of your content creation and copywriting needs can help reduce agency costs or headcount. SEO optimization: If you want to rank higher on important search engines, such as Google, to bring more high-quality leads, you can resort to dedicated AI solutions. Ready to reap all those benefits? Before picking your favorite tool, find out how to use the C. R. E. A. T. E. framework to build perfect AI prompts: Content AI Writing Tools If you’re interested in producing long-form content with high-quality results, here are some top tools that can contribute to the writing process: 1. Rytr Pricing: Paid plans start at $9/month, Free plan Best feature: Blog outline builder Rytr offers solutions for different content types, including blog posts. It sports an easy-to-use dashboard where you can simply add the essential information around your topic and tone of voice to get up-to-date suggestions. For example, as the below image shows, you can select the use case, the main keyword, and other variables such as creativity level to bring out sophisticated blog outlines to work on: Rytr also offers a blog section writing feature where you can add a more narrow topic with more keywords and get a whole paragraph reflecting all those elements. Moreover, it has solutions for other business-related content creation tasks. For example, you can search for a brand name, optimize a business pitch idea, or write product copy for ads, landing pages, and product descriptions. Finally, you can use it for more complex storytelling processes, such as crafting content using the AIDA and PAS framework models. Rytr Features Blog post ideas and outlines Keyword generator and extractor Product descriptions and ad copy Story plot, headline, and CTA suggestions Text editing capabilities SEO meta description and meta title Pricing Rytr offers a free starter plan for up to 10K words and other basic solutions. For more, you can upgrade to a paid plan starting at $9/month. 2. Jasper AI Pricing: Paid plans start at $49/month, Free trial Best feature: Template library If you’re looking for a state-of-the-art AI writing assistant to make content for different business departments and needs, Jasper (previously known as Jarvis) is your go-to service. It’s one of leading tools in this category, with maximal customization capabilities. You can insert your brand voice and style guide to get the best possible results. Regarding content writing, Jasper provides users with 50 templates for different use cases, such as text summarizer, paragraph generator, and AIDA framework. You get quick results you can edit later by completing certain fields with key information, such as main keywords and tone of voice. Moreover, Jasper has a chatbox enabling users to complete certain tasks and answer questions about their content pieces faster. You can also use it to craft creative assets and great content for your marketing campaigns. Jasper Features Content generator and editor 50 use cases and templates Browser and Chrome extension Multiple campaign capabilities AI chatting solution Supporting 30+ languages Pricing Jasper’s pricing plans start at $49/month for one user and unlimited words. There is also a plan suitable for scaling marketing teams, which costs $125/month. 3. Sudowrite Pricing: Paid plans start at $9/month, Free trial Best feature: Advanced storytelling capabilities If you’re searching for an AI tool to enhance your creative storytelling, you need a platform like Sudowrite. Major brands such as the New York Times and The Verge have trusted them with their brainstorming and story plot development, so it’s worth giving it a shot. Firstly, this AI content generator helps fiction and creative writers accelerate their writing through character and scene development. You can also add a specific concept into a feature called “first draft” and get the first 1,000 words of your project. It also sports an AI feedback provider to optimize your editing process. Also, Sudowrite helps tackle writer’s block by providing word suggestions or alternate story plots. Finally, it has a fantastic visualization tool that helps bring your characters to life and broaden your perspective. Sudowrite Features Content development and idea generation AI provided feedback GPT-3 and GPT-4 models Plot and character development Word suggestions Editing capabilities Pricing Sudowrite’s pricing plans start at $19/month for 30,000 words which is suitable for short stories and blog posts. For more words, you can switch to the professional plan at $29/month. 4. ChatGPT Pricing plan: Paid plan is at $20/month, Free plan Best feature: Accuracy level When OpenAI introduced ChatGPT in November 2022, almost everyone was thrilled by its accuracy and handiness. Built on generative pre-trained transformers and conversational applications, it gives users fine-tuned answers to complex questions. So in what ways can ChatGPT enhance your writing? First, you can use it as a brainstorming tool when you feel stuck or explore different topic angles. You can also see how it structures responses step-by-step and get feedback for your work. It gives you the opportunity to challenge your vocabulary and paraphrasing skills when needed. For example, when it comes to crafting a new email campaign, using ChatGPT prompts for email marketing can save you time and effort, especially when you're juggling multiple tasks. However, as this AI tool is relatively new and susceptible to mistakes, combining it with other learning sources is important, especially when you use it in the research phase. ChatGPT Features Writing assistance - paraphrasing, word choice, etc. Proofreading and editing Content generation Storytelling and plot development Language learning support Research assistance Pricing You can use ChatGPT for free, but you can switch to ChatGPT Plus for $20/month if you need faster responses during peak times. AI Copywriting Tools Most content writing platforms shared earlier have copywriting capabilities, but here, we’ll add a few more tools to optimize your marketing copy, e. g. , campaigns, social media posts, etc. 5. Copy AI Pricing: Paid plans start at $49/month, Free plan Best feature: User-friendly dashboard Creating great copy for your campaigns and website is not always a piece of cake. Thankfully, Copy AI offers many solutions to grab your readers’ attention, suitable for different types of content and business departments. Primarily, it has an intuitive dashboard where you can overview all your projects and never miss a deadline. Email and social media copywriting is at the heart of this platform. You can create AI-generated content for various email types, such as lead nurturing and welcome emails. Mention the project you want to complete, type the context and tone of voice, and tweak the results if needed. The same applies to social media, enabling you to create content for various channels, including Pinterest and YouTube. Copy AI also offers ready-made copy templates and workflows for different purposes, such as recommendation letters or affiliate outreach email templates. Copy AI Features Chatbot Built-in plagiarism checker Long- and short-form copywriting templates Mutli-lingual support API Pricing Copy AI offers a free plan for up to 2,000 emails per month. For unlimited words and advanced features, you can get a paid plan starting at $49/month. 6. HoppyCopy Pricing: Paid plans start at $29/month Best feature: Competitor monitoring Email marketers can confirm how crucial writing great copy is on the road to higher conversions. If you’ve sent out multiple email campaigns and are seeking a new source of inspiration, HoppyCopy specializes in this exact area. You’ll find 50+ email copy templates to nail your cold outreach, eCommerce newsletters, and automation workflows, to name a few. HoppyCopy sports an idea generator and email enhancer, with features like a subject line generator. Its sequence planner enables users to build a high-quality copy for drip campaigns to boost conversions and sales. One of the assets of this AI writing tool is its competitive monitoring tool that gives you access to competitors’ emails to see what works for them. You’ll be also equipped with a spam checker to replace elements that may damage your sender score. HoppyCopy Features AI Copy generator and editor Email sequence planner Competitor monitoring Content repurposing capabilities Spam checker Pricing HoppyCopy provides users with three main paid plans beginning at $29/month - you can request a 7-day trial to test its features. 7. Writesonic Pricing: Paid plans start at $19/month, Free trial Best feature: eCommerce capabilities Writesonic is an all-in-one AI writing tool for all possible content marketing projects you’d like to streamline. It’s suitable for marketers, bloggers, and copywriters, offering a wealth of features to deliver high-quality content that will finally convert. Writesonic provides eCommerce marketers with a powerful set of assets, ranging from Amazon and website product descriptions to Google and Facebook ads, among others. It also sports content optimization features, such as a paraphrasing tool, a content shortener, and a sentence expander. Finally, you’ll find business copy applications to streamline your brand awareness efforts. For instance, you can craft your company vision/mission and short press releases to showcase what you're made of to prospective customers and employees. Writesonic Features Content generator Paraphrasing tools eCommerce and SEO applications ChatGPT-like capabilities Zapier integrations Pricing Writesonic’s paid plans vary based on the words you want to check out, starting at $19/month - you can kick off with a free trial. SEO AI Writing Platforms Inbound marketers aim to increase organic traffic and acquisition. One of their means is publishing blog content and website pages that will rank high on SERPs (Search Engine Result Pages). Here are three AI tools we’re suggesting for this case: 8. Surfer SEO Pricing: Paid plans start at $29/month Best feature: Growth management capabilities Growth marketers and SEO content writers have a lot on their plate, and an AI writing tool like Surfer SEO can improve their day-to-day deliverables. First, it sports a content editor where you can get feedback about your content in real-time. You get access to briefs, including outlines and additional input such as suitable headings, words, and paragraphs that will lead to a higher ranking. Also, Surfer SEO has a built-in keyword research tool where users can explore trends in their niche and build topic clusters. They also get access to additional tools to understand their target audience’s search intent. There is also a content generation tool, where you can provide the main keyword and parameters like tone of voice and competitors and get a draft in a few minutes. An SEO auditing feature enables you to fix errors or repurpose old content to improve your rankings and gain more valuable leads. Finally, this AI writing assistant provides regular suggestions to improve your website from a technical SEO perspective. Surfer SEO Features Content editor and generation tools Browser extension Integrations with Google Docs, WordPress, etc. SEO auditing and growth management suggestions AI outline generator Pricing Surfer SEO has four main pricing plans beginning at $29/month. There’s also an option for enterprises - if you’re interested you can request a custom quote. 9. Scalenut Pricing: Paid plans start at $39/month, Free trial Best feature: Natural language processing Scalenut is another AI SEO platform that can power up your content marketing efforts and boost your organic traffic. Scalenut saves you time by building topic clusters and providing powerful insights to dive deeper into your target audience’s questions and pain points. With Scalenut, you can also run audits and optimize yout content through specific recommendations including keyword density, metadata, etc. This platform also offers an AI writing tool - Cruise Mode - to produce blog posts or marketing copy in your brand voice. This platform has a built-in NLP analysis feature that can improve your content readability and help you bring efficient copy and content to life. Finally, it’s suitable for all types of businesses, including agencies and freelance content creators. Scalenut Features Keyword research and topic clusters Content optimization tools Content generator NLP analysis feature Relevant keyword targeting Pricing Scalenut’s paid plans start at $39/month for 100,000 words and 5 SEO articles per month. Their most popular plan is at $79/month. 10. Frase. io Pricing: Paid plans start at $15/month Best feature: Team collaboration capabilities Frase is the last SEO platform we’ll introduce in this guide, which has more basic yet powerful capabilities to upgrade your content marketing efforts by automating certain SEO processes. The most affordable plan for one seat includes features, such as content scoring, automated content briefs, and an intuitive content editor. Plus, it provides users with features for easier team collaboration, project folders and status settings, and easy sharing capabilities. Lastly, users opting for the pro add-on can also benefit from a SERP enrichment tool offering access to more advanced SEO tools concerning domain authority, plus an AI writer. Frase Features Automated content briefs and outline Content scoring and editor Intuitive dashboard Custom templates Google search console analytics Pricing The pricing plans for Frase start at $15/month with limited capabilities. For more features, you can switch to the Basic plan at $45/month. Editing Tools Now, let’s to move to our final section, introducing editing software tools, including grammar checkers, among other capabilities: 11. Grammarly Pricing: Paid plans start at $15/month, Free plan Best feature: Citation generator If business writing is part of your day-to-day responsibilities, then you probably already know about Grammarly. This AI Writing assistant comes with a free version that helps you deliver solid documents. Apart from grammar checking and spelling, Grammarly also provides suggestions to write better sentences based on a certain tone of voice. You can also create style guides and brand tone profiles to ensure that your teammates follow the same guidelines when writing. Finally, Grammarly comes with a browser extension to check content on different apps, such as Google Docs and Gmail, and a plagiarism checker to ensure that your writing always remains authentic. Grammarly Features Grammar, spelling, and punctuation Plagiarism and essay checker Citation generator Style guides Brand tone customization Pricing Grammarly has a generous free plan, but businesses usually switch to premium, starting at $15/user/month. 12. Quillbot Pricing: Paid plans start at $19. 95/month Best feature: Text summarizer Finally, we present Quillbot, an AI paraphrasing tool that provides lots of features to refine or alter your writing. For example, it enables you to rephrase your content and avoid plagiarism while checking your text for grammar mistakes. Quillbot has an in-built summarizer and long-form text checker for professionals or students who need to create essays and reports. Plus, it offers a co-writing tool users can resort to optimize their research and writing through powerful analytics. Last but not least, it has translation services for over 30 languages for longer content and extensions for Chrome, MacOS, and Word. Quillbot Features Paraphrasing and plagiarism checker Grammar and spelling fixer Summarizing feature Citation generator Translations services Pricing Quillbot’s pricing plans start at $19. 95 monthly - you can also request bi-annual or annual options to save money. Choose The Best AI Writing Tool For Your Business In a nutshell, AI and machine learning are at the core of business operations, and content marketing teams inevitably try to benefit from this trend to optimize their strategy. As you can see, there are lots of great AI writing tools to select for different needs and you can read here more about all the best AI tools and their pros and cons. Thankfully, you don’t need to understand algorithms to select the best tool for your business. Identify your needs, set SMART goals, determine your budget, and go on the hunt for the AI writing tool that checks most of the boxes. It’s also wise to ensure that this platform complements your existing marketing stack, such as your email marketing service, to create a powerful marketing engine. Best AI Writing Tools FAQs Looking for some quick answers for our topic? We’ve gathered them here: 1. What are the best AI writing software tools? Many top AI writing platforms are in the market, but our top three are Jasper, Rytr, and Writesonic. 2. Why should I use an AI writing tool? AI writing tools help marketing teams produce more high-quality content and marketing copy faster and optimize relevant processes such as proofreading and plagiarism checking. 3. How can I detect AI content? You can use certain AI detection tools, such as Content at Scale and Originality. AI, or learn to recognize certain patterns like repetitive words, lack of depth in content, or outdated information. 4. What software should I use for landing pages? Use an AI writing tool that specializes in marketing copy and campaigns, such as Writesonic. --- ### What is a Dynamic Email? Definition, Benefits, Examples & More > Discover what dynamic emails are, how they can benefit your marketing efforts, how to incorporate them into your campaigns, and more. - Published: 2023-06-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/dynamic-email/ - Categories: Email Marketing - Levels: Beginner, Intermediate Personalized emails are all the rage these days, and for a good reason—they let you talk to your customers in a more focused and personal way while engaging them with your brand and boosting conversion rates. Of course, personalizing all those messages manually would be very difficult, even if you had many email templates at hand. This is where dynamic email comes in. Based on customer data and with the help of marketing automation software, you can create engaging personalized emails in no time. How and why? This step-by-step guide is all about that, so let’s get going! What Is a Dynamic Email? A dynamic email contains content that changes automatically to personalize the copy based on the recipient's behavior, subscriber preferences, and customer data. Dynamic email messages typically share a base template, but each customer on your email list gets a slightly modified version mentioning their name or a recent purchase. For instance, you can include a call to action about an event in your newsletter but ensure that only subscribers from the same city see it. Then you can send further messages to those who RSVP. Dynamic email is sometimes referred to as AMP email as well. AMP is a type of technology that Google developed to speed up mobile websites, but AMP for email allows companies to put interactive “mini landing pages” in their emails. Not all dynamic emails are AMP emails, but all AMP emails are dynamic. How Dynamic Email Content Works So, you want to personalize your emails but take it further than just personalizing the email subject line. The best way to do it is with dynamic email content since you can automatically change anything in the email body based on various inputs. Here are the steps to get started. Gather relevant data Data is the lifeblood of digital marketing and the starting point for dynamic emails. You can’t create targeted content without data to tell you how to personalize it. Through collecting data, you can get to know your loyal customers, and their needs, wants, and likes. The most valuable data sources are: Tracking data from your site: every time someone visits your site, they leave a lot of data behind; for example, which pages they visited. You can use this website activity data to learn more about your customers. Sending out surveys: this lets you get information straight from the horse’s mouth. If you send a questionnaire, you’ll learn much about your customers and maybe get new ideas about approaching them. Social media: reviewing your followers list on social media can help you get new insights into your customers—do many of them belong to specific demographics or subcultures? Segment your recipients Your next item on the agenda is to segment your contact list. This process is called email segmentation, and it’s about dividing your audience into groups based on common characteristics. Common ways to do this include: Demographic data (age, gender, location, profession, income level, etc. ) Position in the sales funnel Purchase history Engagement level with previous emails With Moosend, you can get incredibly granular when segmenting your customers; from primary data like demographics to purchase times and products they viewed. That way, you can surprise your customers with the most relevant content, such as product recommendations. Customize the content Once you have all the data and segmented it properly, it’s time to customize the email content. To save time and effort, it’s best to start with a robust and engaging email template you can customize further. This is the time to get creative and think outside the box—the more relevant and personal the content, the higher your click-through rates and conversions. Most people’s inboxes are overflowing, so you need to stand out to get noticed and have your subscribers read your email. For example, if people from a particular industry purchase a product often, you can add a special section in your newsletter with text about why the specific product is so prevalent in their niche. Moreover, don’t forget to add a CTA to take them right to the product page! In the next section, we’ll see what different types of content you can personalize and dynamically change in your emails. Types of Dynamic Email Content When it comes to customizing your emails, the sky's the limit. All of the main elements can be customized through your email service's builder, from subject lines and preheaders to the content. Since most of the information in an email is in the body, we’ll focus on that in this section. Let’s look at what you can do with the above content blocks. Text The advantage of customizing text is that it’s straightforward and cheap. Visual elements like images and videos need more time and effort to produce. Nevertheless, text—when customized properly—can do wonders for your email engagement. The example below shows dynamic text in the subject line based on the customer’s location with additional customization based on the current weather. For instance, you can change parts of the email copy text based on customer data. If you know their location, you can also mention their city. To get the most out of the dynamic text, make sure that everything that can be personalized is personalized—from the subject line to the email preview text. Try to identify places in your email copy where personalization would make sense. The more you personalize the text, the friendlier and more relevant the email will feel. Visual elements Visual elements like images, videos, and GIFs are essential if you want your emails to be engaging and fun. Not all visual elements are relevant to every customer group, however. Millennials and younger people love GIFs, so referencing popular TV shows and celebrities is a great way to be relevant and engaging. But you'll want to tone it all down for those on your email list who belong to older demographics. In our example below, the Ghirardelli Chocolate Company sent a dynamic email to those looking for the perfect Mother’s Day gift. Image Source: Ghirardelli Using dynamic emails lets you delight one part of your audience without alienating another. Calls to action (CTAs) A call to action (CTA) is a final push toward a reader performing a particular action, such as purchasing a product, scheduling an appointment or demo, or reading more about a subject. In a dynamic email, you can adjust the CTA for different people. If someone is on top of your sales funnel, you should direct them toward learning more about your product or service. The example shows how the sender used dynamic CTA to target users based on the customer lifecycle. The recipient on the left has just started the free trial, while the recipient on the right is near the end. Moreover, you can set a CTA to schedule a demo for those interested. Of course, the customer lifecycle is not the only way to personalize a CTA. You can also offer different CTAs for different demographics or change them based on purchase history. What Are the Benefits of Dynamic Email Content? The main benefit of dynamic email is the ability to perform personalization at scale. So instead of creating many different email templates for each audience segment, you have to customize a few elements of the email you’re sending to everyone. In addition, dynamic email content offers the following benefits: So, let’s dive into each one of them. Benefit #1: Can improve campaign engagement These days, customers don’t want to be treated like a number. Therefore, you have to show them that they’re not just an entry in your CRM but an important part of your business. A survey from Salesforce showed that 84% of consumers need that personal touch. Meanwhile, data from Accenture shows that 91% of people prefer shopping with brands that offer personalized recommendations and relevant offers. Put these two stats together, and it’s clear—an impersonal email copy isn’t going to impress anyone. If a company wants better conversion rates, it must invest in delivering the right content to the right people. Benefit #2: Can boost conversion rate Speaking of conversion rates, how can dynamic emails help your e-commerce business achieve that? Dynamic content can increase conversion by making your messages more relevant and welcome. Customers (whether existing or potential) don’t want generic and irrelevant information. That kind of thing will not move anyone down the sales funnel. What will resonate are ways for your readers to solve their pain points. You can mention how your products solve them for different types of customers. Generally, the more aligned your emails are with the customer journey, the more sales you can make. That’s why using past purchases to recommend new products is a very effective strategy. If someone is always buying cheap winter coats, maybe that’s a good time to present them with a more durable brand. Benefit #3: Can enhance customer experience As we mentioned earlier, customers today interact with a lot of brands. Everyone gets constant notifications about new products, services, and events on social media or in their inbox. That means the standards for what will capture attention are higher than ever. Customer experience matters a lot, offering a unique and personalized experience that makes your brand seem competent and trustworthy. That’s why dynamic email is crucial to an effective email marketing strategy. It leverages conversation intelligence to tailor your messages based on customer interests and behavior, showing that you’re paying attention and care about offering a solution to their pain points. Personalizing your messages based on customer interests and behavior shows that you’re paying attention and care about offering a solution to their pain points. That’s a stark contrast to generic emails blasted to the whole email list that pushes a product regardless of the customer's needs. Those are the emails that end up in the bin. How to Send a Dynamic Email Sending out a dynamic email doesn’t have to be complicated. That is if you’re using an email marketing tool like Moosend. With Moosend, you can use conditional visibility to show different campaign content to recipients based on different conditions. Here’s how it works: In the editing area, hover the mouse over the part you want to set conditions on Hover over the layout that contains a special offer or personalized content and click Settings In the pane to the right, scroll down to Conditional Visibility and click +Add Visibility Condition In the New visibility condition dialog, in the Custom Field drop-down list, select the custom field you want to use as a condition, such as City With the Comparer drop-down list, select the appropriate comparer for your custom field, such as is In the Value field, enter the value and click Save To add more conditions, click +Add Visibility Condition again You can choose to Hide Block or Show Block to hide or show the specific block from recipients that meet the conditions you specified earlier You can have the layouts hidden or shown to recipients who meet All or Any conditions Each layout can have a maximum of 10 conditions, so you can get creative and specific with how you show or hide content for your recipients. In the next section, we’ll go over some dynamic email examples. 3 Great Dynamic Email Content Examples To Inspire You So far, we’ve talked about dynamic email on a theoretical level, but now it’s time to see what it all looks like in practice. You can use these examples of dynamic email content to inspire your next campaign. Example #1: Netflix Our first example is from Netflix, which many consider the king of personalized emails. Netflix uses dynamic content in this email to display various TV shows and movies as recommendations based on recent subscriber activity. Since the subscriber has recently finished a show, Netflix sent an email recommending similar TV series and movies. Combining the most recent data point (finishing a series) with the customer data they already have, the company can send a personalized message that has a high chance of engaging the recipient and getting them to spend more time watching Netflix. Example #2: Fabletics This example from Fabletics shows how dynamic image customization can make an email more personal and targeted. The athletic wear brand addresses the recipient by name but adds it to the image instead of the subject line. This makes the email “pop” more because the image draws attention. This is a relatively simple example but one that is very engaging. The recipient doesn’t necessarily expect their name to appear on the image, so it’s a welcome surprise. Example #3: OpenTable From OpenTable comes an example of a cost-effective yet powerful way to increase email metrics, such as click-through rates. Based on the customer's previous reviews, the company offers them similar restaurants they might like. The beauty of this approach is that the email template is straightforward, and the dynamic content does all the work. Every subscriber gets personalized recommendations, while the company doesn’t have to expend many resources on personalizing the content. Now Over to You Dynamic email content lets you personalize your emails at scale and engage audiences based on demographic data, behavior, and interests. It’s the easiest way to email marketing campaigns leveraging personalized content. All you need is Moosend, the emailing marketing tool where you can track data, segment your audience, and craft dynamic email campaigns all in one place. Check its pricing here, and if you want to see how it works, don't hesitate to register for free today! --- ### Email Sequences: 9 Types & Best Practices For 2025 > Learn everything about email sequences to successfully nurture your audience at critical times during their journey. - Published: 2023-06-16 - Modified: 2025-04-30 - URL: https://moosend.com/blog/email-sequences/ - Categories: Email Marketing, Marketing Automation - Levels: Beginner, Intermediate Most marketers seek new and efficient methods to personalize customer experiences while keeping their budget low. Moreover, automating part of their processes and operations is a priority, enabling them to save valuable time and focus their energy on strategic projects. So if you’re searching for optimal ways to move leads down the funnel and turn them into loyal customers, there’s a safe path to follow - email sequences. In this guide, learn everything you need about automated email sequences to target your customers and prospects with the right messages at the right time. We share the top benefits and email sequence types, including tips on how to set them up successfully. What Is An Automated Email Sequence? It’s a series of emails triggered based on specific user actions or behaviors to nurture subscribers during the customer’s journey at critical times. For example, an abandoned cart email sequence aims to increase sales by nudging people who have shown interest in a product. There are two main types of email sequences: trigger-based and time-based. Trigger-based follow-ups are activated when a visitor or customer has completed a particular action on your website, such as a download. On the other hand, time-based are sent after a certain amount of time has passed. For example, when someone signs up for your email list, you can automatically set up an email with useful resources or testimonials to start nurturing your audience while they're warmed up. To schedule these automated email series, you need email marketing automation software like Moosend or Mailchimp, with a user-friendly dashboard and ready-made automation email templates to free your hands. What Are The Benefits Of Email Sequences For your Business? Here are the main advantages: Conversions: As long as you send out relevant and timely content to your prospects, for instance, case studies or demo invitations, you increase the chances of moving them down the funnel. Sales: When prospects closer to the decision stage receive favored email content from your brand, they gain more trust in you and are more likely to purchase. Retention: Finally, it’s important to please repeat and loyal customers with offers or relevant product suggestions to keep a regular interaction with them. Thus, you show them that you value their preferences deeply. Knowing your customer journey, primary touchpoints, and the time-to-customer conversion rate is essential to reap those benefits. We’ll elaborate more in the next sections. Source Top Email Sequence Types With Examples What are the most popular automated email sequences businesses can set up to meet their goals at different customer journey stages? Have a read: 1. Welcome Email Sequence A welcome email is an ace on every marketer’s sleeve, as it’s the first touchpoint after a prospect or customer has expressed interest in your product/service. With an open rate reaching 57. 8% and click-throughs higher than other email types, it’s an excellent opportunity to build momentum. The calls to action and relevancy play a key role in these sequences. For example, the first email can include a thank-you note and form expectations for future communications. You can send them a list of relevant resources or best-selling products to explore a few days later. The timeframe from the first welcome to the next in this series depends on the length of the customer journey. Decide what prospects should know about your brand and products/services to entice them to search for more information and consider you seriously. Let’s have a look at an amazing welcome example by BodyBliss. They have included a welcome note, a free shipping incentive, and two best-selling products to please their readers. Subject line: Welcome to the Body Bliss Newsletter What types of emails would you add to this welcome sequence? Maybe including a reminder for the incentive for those who have not purchased yet can be a great choice. Adding customer testimonials showcasing the value of the products is also a suitable idea. Ready to create your first welcome email sequence? Sign up for a Moosend account, search for our ready-made welcome email sequence, and greet your new subscribers the right way! Create this sequence! 2. Onboarding Email Sequence Most B2B businesses use onboarding emails to prepare new clients for success. Simultaneously, they reduce redundant customer support tickets, offering essential resources, links, and FAQs to resolve minor issues before they become immense. Similarly to welcome emails, these email series play an important role in how new customers perceive your brand and can hopefully confirm their decision to choose you among competitors. So design a series of emails that will be rolled out after they join you, including all the small details they need to know to navigate your product/service efficiently. It helps to consider those email series as part of a step-by-step guide based on the actions new customers need to take upon their purchase. Let’s have a look at two onboarding emails by Vimeo. The first is more generic, including a piece of the most information someone would need to get started: Subject line: Welcome! Here’s to get started. The second focuses on the video uploading processes to motivate new users to upload their work without hesitance: Subject line: Let’s start with an upload. 3. Lead Nurturing Email Sequence When new leads start flowing your way, it’s essential to send regular nurturing email campaigns to capitalize on this positive momentum and maintain a high conversion rate. Personalized email series play an important role in this process, making prospects feel more valued. So what type of emails fit on this bucket list? Sending out case studies, discounts, and other incentives will enable you to gain your audience’s attention and trust, as long as the content is interesting and tailormade to their needs. For example, eCommerce brands can schedule discounts for new subscribers or prospects that have received different follow-up emails but remain unconverted. Here’s an example by Loftie, offering a discount to help indecisive prospects finalize their purchase. The design is simple yet attractive, emphasizing the call-to-action button and guidelines on how to claim the discount: Subject line: Still not sure? 4. Re-engagement Email Sequence Customer acquisition costs five times more than customer retention. Hence, many marketers employ win-back email tactics to motivate customers to re-engage and hopefully complete a purchase in the near future. Also known as re-engagement campaigns, you can set up an email series with different content to re-introduce your business to inactive subscribers to retain them for longer. Write an indulging subject line that yields high open rates. This way, you’ll start a conversation with churned customers, emphasizing the benefits they’ll keep reaping if they stay along. You can kick off this series with an email campaign, including social proof, and continue with a newsletter offering a valuable incentive to those who claim it. As for consistent non-openers, you can send them a “last notice email” informing them that you’ll soon remove them from your email list. Those who don’t want to unsubscribe can give their opt-in again. For instance, Asana created a smart email campaign including all the features inactive customers have been missing since they’ve been gone, including an eye-catching subject line: Subject line: You're missing out on unicorns 5. Cross-sell/Upsell Campaign Series When designed efficiently, cross-sell and upsell email sequences work miracles for businesses, as they capitalize on customers’ preferences and previous purchases to increase the ROI. You can start with cross-selling, inviting your customers or prospects to embark on a more holistic experience regarding the products they purchase. For example, if a customer has just purchased a pair of trainers, you can send recommendations for your new gym wear collection. In most cases, it’s hard to convince a customer to invest in your brand again, especially with up-selling. So you can motivate certain people to invest in a more expensive product/service based on products they’ve recently browsed through your website and similar factors, but not straight after purchase. You don’t need an extraordinary design and copy to attract the right attention. For instance, a simple yet powerful newsletter like the one below by Backdrop can do the trick: Subject line: THE BEST-SELLING WHITE PAINT COLOR. 6. Cart Abandonment Series Many people who indulge in online shopping trust eCommerce stores to purchase their desired products/services. But sometimes, visitors leave items in their shopping without proceeding to the checkout. Does this mean that they have just ghosted you? Not necessarily, and since they just expressed a real interest in your brand, it’s wise to send them a follow-up email series to remind them of what they left behind. These so-called abandoned cart email series usually receive high open rates reaching up to 69%. So with the appropriate email content and CTA, they can work wonders. As for non-openers, if you want to nurture and convert them, you can schedule an additional email offering a discount to increase your chances. To yield higher open and click-through rates, your copy should stand out and motivate readers. This is an inspiring example from Le Puzz for beginners: Subject line: Missing a puzzle? Setting up a successful abandoned cart email is easier than it sounds. Marketing automation tools like Moosend offer premade recipes to create these workflows easily. So jump into our newsletter editor, pick one of our beautiful email templates, and nudge prospective customers while they’re in the flow. Start now! 7. Renewal Email Sequence On the road to customer retention, SaaS businesses need to ensure that loyal customers will renew their subscriptions early on. Similarly to re-engagement emails, renewal series are sent as reminders to subscribe again. Most subscribers will probably open those campaigns and renew before the expiration date, but what can you do for those who miss the deadline? You can extend their subscription for a few days, inform them about it and remind them what they’ll be missing if they don’t act fast. As for non-openers, you can make a final attempt by offering a discount, especially to loyal or VIP customers. This is how Apple Music invites customers to stay aboard: Subject line: Your Apple Music membership is almost up. 8. Feedback Email Sequence To improve your products/services and ensure that they can resolve your customers’ needs and meet their preferences, it’s wise to collect their feedback regularly. One of the easiest approaches to adopt is setting up autoresponders and sending them out at critical times during the customer journey. For example, if you have a B2B eCommerce store, you can nudge them when the shipping is completed and collect data points for all the stages to ensure customer satisfaction. You can also schedule a second version for non-openers to get as much feedback as possible. Casper created a short newsletter with a call-to-action button leading to the review and a link to the referral program to incentivize happy customers to spread the word and get something valuable in return: Subject line: How did you sleep? 9. Sales Email Sequences Salespeople must find efficient ways to attract prospects’ attention, nurture them, and turn them into customers, especially in SaaS businesses. They follow many cold sales techniques to achieve that, such as reaching out to people on social media like LinkedIn or approaching them on other networks. But their most popular tactic across the years is cold emails. When a lead is qualified, sales teams need to build several appealing emails to entice subscribers to open them and hopefully complete the desired action. Most of these emails are written in plain text in a more personal tone to make the interaction more authentic. As with other email sequence examples, timing here is key, so it’s important to reach out to sales-qualified leads (SQLs) early to capitalize on their recent interest. As for non-openers, you should find variations of the first email, probably by addressing different pain points. Below are email sequence templates with a first touchpoint and a follow-up to get inspired: Email Sequence Templates 1st Email Template Subject line: , let’s talk! Hi there, ! How are you? I am from , and I recently saw your profile on . Our company offers solutions that can free your hands, such as: Do you find this information helpful? Otherwise, is there anyone in your business that could benefit from us? I would love to get in touch and discuss with them. If you’re interested, reply to this email, specifying your availability for a quick call! Kind regards, 1st Follow-up Email Template Subject line: , I forgot to mention... Hi , I hope you’re doing great! I previously emailed you about helping companies like yours to , and I’m curious to know if you experience similar struggles at work. Did you get the chance to check our website and spot something you’d love to discuss with us? Then we’d like to jump on a short call this week. Click the link below to choose a time and date that suits your schedule. Best regards, You can tweak the templates above to create your own follow-up sequence with your brand’s tone of voice to create a consistent experience for readers across different channels. Email Sequence Best Practices If you’re convinced that automation workflows are what your marketing and sales team needs to elevate their work, here are some strategic steps to follow: Step 1: Set Your Goals To build a successful strategy, one of the most important first steps is to set clear goals. What exactly would you like to achieve with each sequence? How will you convey the appropriate messages to your audience, and what tools will you use? You’re probably already familiar with the SMART goal framework, which stands for specific, measurable, attainable, relevant, and time-based. Source Moreover, it’s vital to have a clear overview of your customer journey and buyer personas to understand their pain points and what products/services they look for to resolve them. Step 2: Choose An Email Service Provider To create email sequences, you should acquire an email marketing service with excellent capabilities to set up autoresponders, automation workflows, and transactional emails. Many email marketing platforms offer premade automation recipes for popular sequences like the ones mentioned earlier and integrations with CRM solutions like Salesforce. To set up your sequences or tweak the existing ones, you should follow the in/then conditional logic, selecting the triggers and the conditions for each sequence. Here’s an onboarding sequence created with Moosend: So if you’re new to email automation, find your top three ESPs based on your industry, and check their pricing and features pages to see which one covers your needs. Many offer trials to help you navigate the product before deciding. You need to ensure that it provides what it promises, including a user-friendly interface and flexibility in pricing, especially for businesses in a scaling mode. Step 3: Create Converting Email Sequences As you move on from the more practical part, it’s time to get creative to deliver beautiful email sequences to your audience. You should create a unified experience for readers across those emails so that they recognize your brand faster. Most email marketing platforms have newsletter templates that are easy to customize using intuitive editors to save time. Here are the main components of a clean-cut newsletter: Header Clean layout Background Visuals CTAs Email footer The copy plays a key role in attracting the right audience, starting from the subject line, the first email component they see landing in their mailbox. To write efficient copy, adding a sense of urgency when you see fit is wise, especially for discounts and offers. Addressing pain points and emotions is also valuable, as you need to build trust with your audience. An empathetic, personal tone combined with authenticity is usually a golden ticket. Plus, actionable copy usually motivates readers to decide faster. The email sequence examples shared in the previous section check all those boxes, so revisit them to get new ideas. Step 4: Monitor The Email Metrics When you start sending out email sequences, it’s essential to keep track of your email metrics to see what works and which areas need improvement. For example, you may need to segment your lists differently for better personalization. Here are the metrics you should look closely at: Conversions Click-through rate Open rates Bounce rate Unsubscribe rate Initially, it’s important to check email benchmark data in your industry to know where to aim. However, remember this is just an indicator, as every audience has unique characteristics and consumer habits. The Takeaways It’s official - crafting email sequences is a great starting point if you want to put marketing personalization in the game. Study the customer’s journey in-depth, prepare effective lead magnets and landing pages, and nurture your subscribers with interesting content. If you’re looking for a marketing automation platform to streamline this process effectively using a user-friendly dashboard, sign up for a Moosend account today or request a 30-day free trial to check out features. Email Sequences FAQs We'll close with a quick round of questions regarding email sequences: 1. What are the types of email sequences? The most popular email sequences are: 1) Welcome, 2) Onboarding, 3) Lead nurturing, 4) Re-engagement, 5) Cross-sell/Upsell, 6) Cart abandonment, 7) Renewal, 8) Feedback, and 9) Cold sales. 2. What’s the difference between drip campaigns and email sequences? Drip campaigns are automated emails with more static content, while email sequences have more dynamic elements for optimal personalization. 3. How many emails should be in a sequence? It depends on the goal of the workflow, but it usually ranges from 2 to 6 - more than that may overwhelm the audience and lead to negative consequences, such as unsubscribes. --- ### Emerging Email Marketing Trends: What To Expect In 2025 > Check out these emerging email marketing trends to find out what to expect and prepare yourself for the future of digital marketing. - Published: 2023-06-16 - Modified: 2025-04-11 - URL: https://moosend.com/blog/email-marketing-trends/ - Categories: Email Marketing - Levels: Beginner Hey there, digital wizards! We know how it feels to be caught up in the fast-paced whirlwind of email marketing. One minute, you are in, then you are outdated! So, buckle up because we're about to traverse the time-space continuum to discover the fascinating (and slightly baffling) world of email marketing trends and tactics. The Evolution Of Email Marketing In this fast-paced, tech-fueled world where trends come and go quicker than a blink, keeping up with the changing dynamics is the key to survival, especially in email marketing. Remember when we first welcomed email into our lives back in the 90s? We were thrilled by the idea of "electronic mail. " According to Statista, the number of global email users in 1997 was around 55 million, projected to reach 4. 5 billion by 2025! That's a mind-boggling testament to the ubiquity of email. Source However, things weren't always like this. Remember the surge of unsolicited emails cluttering your inbox? That was the era of 'Spray and Pray' marketing when marketers believed the more messages they sent, the higher the chances of making a sale. The next notable moment in digital marketing was the dawn of email automation, a major game changer that shifted the paradigm from quantity to quality. We're talking about email personalization, triggered responses, automated campaigns, catchy email templates - the whole shebang. According to Emailmonday, 51% of companies had started using email automation by 2017. This showed how marketers had started valuing the potential of targeted, relevant messages, moving away from the 'one size fits all' approach. The advent of email marketing platforms and software made this transition seamless. These state-of-the-art tools provided functionalities like segmenting contacts, tracking email responses, and scheduling emails, saving marketers hours of manual work. But trends are transient. With the rise of AI and machine learning, email automation is poised for a radical transformation. Now it's time to fasten your seat belts as we venture into the year where hyper-personalization, AI, interactivity, sustainability, and data privacy are set to redefine email marketing. Ready for the ride? Hyper-Personalization For Emails By now, it's safe to say we're well past the days of generic email blasts. Our audience expects more - they seek a personal connection, a conversation tailored just for them. This is where hyper-personalization steps into the game. Here are the top email marketing trends for this year. Laser-Targeted Content Not just the "Hi, {First Name}" kind of personalization, but a complete revamp of the email content based on individual consumer behavior and preferences. Data analysis and AI will enable businesses to curate a unique email experience for each subscriber. Marketers now leverage data and insights from various sources, including social media, to deliver hyper-personalized email experiences. By tapping into the vast amount of information available through social media platforms, businesses can gain a deeper understanding of their target audience and create email campaigns that truly resonate with individual subscribers. According to Epsilon, personalized email campaigns already deliver a hefty 6. 2% increase in revenue. Imagine the growth potential when you take personalization to the next level! Source Dynamic Emails Remember when you opened an email, and the discount it offered had already expired? Say hello to dynamic email content where the content updates in real-time. This ensures that your offers, news, or recommendations are always fresh and relevant. To utilize dynamic email content, you need to collect relevant information about your subscribers. This can include data like their location, preferences, purchase history, or any other details that can help you tailor your emails to their needs and interests. Once you have the necessary data, insert variables into your email content to create dynamic elements. For example, you can use variables like {location} to dynamically insert the subscriber's location or {product_name} to personalize product recommendations based on past purchases. Personalized Email Designs From color preferences and layout to images, emails will be customized to individual users' aesthetic preferences. Emails that include graphics have a 1. 12% higher click-through rate than others. Emails that have videos can boost click-through rates by 300%. In the quest for hyper-personalization, every detail matters – even the design. So take the time to ensure your emails are informative and visually pleasing to each recipient. Now let's move on to another important email marketing trend. Behavior-Triggered Emails These are emails sent based on the user’s interaction with your website or app. Abandoned cart reminders, page visits, welcome emails, past purchases, or even simple transactional emails can trigger a personalized email. After all, behavioral-triggered emails have a 152% higher open rate compared to traditional emails. So this is your chance to power up your email marketing strategy effortlessly. Moreover, recent technological advancements will play a crucial role in hyper-personalization. AI can predict consumer behavior, analyze data, and automate processes to deliver a super-personalized email experience. Speaking of Artificial Intelligence, let's see a few more email marketing trends revolving around it. AI & Machine Learning – Marketing Automation By the end of 2023, AI will be integral to email marketing strategies. Statista predicts global AI revenues will skyrocket to 125 billion dollars by 2025. With the rapid advancements in AI and machine learning, email marketing is becoming smarter and more personalized. AI algorithms can analyze enormous amounts of data to help businesses understand consumer behavior, preferences, and triggers. This knowledge can then be used to create personalized email campaigns that are timed perfectly and are highly relevant. Hyper-personalization is the future of email marketing. But remember, while you strive to provide an uber-personalized customer experience, maintain a balance and respect user privacy. Here are some significant trends to watch for in 2023: Predictive Personalization This is the future of email marketing personalization. Predictive personalization tools use machine learning algorithms to analyze customer data and predict future behavior. This enables marketers to customize the content, offers, and even the timing of emails based on individual preferences. Source Personalization gives the much-needed boost to A/B testing. A well-thought-out experiment entails the most relevant experience to the users. So, instead of using traditional A/B tests that provide a one-size-fits-all result, use audience segments for A/B tests. Automated Email Triggers As we discussed earlier, triggered emails are personalized emails that leverage the power of automation based on specific actions or behavior of the recipient. This could be anything from a birthday wish, a follow-up after purchase, or an email nudge if a user abandoned a shopping cart. They are timely, personalized, and highly relevant, leading to a 152% higher click-through rate compared to traditional emails. AI-Driven Content Creation This is probably one of the hottest email marketing trends out there. AI is not only capable of personalizing emails but also creating content. Using natural language processing (NLP) and machine learning algorithms, AI tools can generate compelling subject lines, call-to-action (CTA) buttons that take users to a personalized landing page, and even entire emails that resonate with your audience. Send Time Optimization AI can also help determine the perfect time to send an email to each recipient. Instead of mass sending an email simultaneously, AI can predict when a recipient will most likely check their inbox and engage with an email. This increases the likelihood of your email deliverability and, consequently, the click-through rates. Source AI and automation enable even small businesses to compete with larger ones in email marketing. However, it's important to remember that technology is only a tool. The success of your email marketing campaign ultimately depends on your understanding of your audience and your ability to create content that resonates with them. Interactive Emails – Enticing Design Trends "Click here," "Read more," and "Buy now! " These are common interactive elements that we've all seen in our emails. But this year is set to take interactivity to a whole new level. In fact, we are about to see emails become mini-websites, complete with navigation menus and in-email shopping options! Remember, the goal of interactive elements is to engage users, not to confuse or overwhelm them. It's all about enhancing their email experience, making it enjoyable and effortless. Whether a fun quiz or an immersive shopping experience, the interactive content should be relevant to your brand and your audience's preferences. As email marketing evolves, interactive email is emerging as a game-changer. Interactive emails include elements your audience can click, swipe, or interact with directly within the email. They can take many forms, from quizzes and surveys to embedded videos and image carousels. Let's take a closer look at them: 1. In-Email Shopping E-commerce brands have been pushing the boundaries of what’s possible with emails. For instance, Forever21 replicated scratch cards within the email. The reader is presented with three scratch cards as a discount offer. This method seamlessly helps capture the reader's attention and makes it believable. Source 2. Interactive Content Quiz, polls, surveys, games – interactive content can increase click rates by as much as 300%. Why? Because they are engaging! They demand the recipient's participation, piques their interest, and lead to better recall and engagement. So, if you want to make your content more interesting, you need to use this email marketing trend. Source 3. AMP for Email AMP (Accelerated Mobile Pages) for Email is an open-source project by Google that enables senders to include AMP components inside rich, engaging emails. Users can interact with the email (fill out forms, RSVP to events, browse catalogs) without leaving the email client. And the best part? Google has reported a 500% increase in user engagement for companies using AMP! Source 4. Surveys and Polls Polls and surveys are a fantastic way to get your subscribers' feedback. For example, a fashion retailer might send out a poll asking subscribers to vote on their favorite new arrivals. This way, you can use the results to improve the customer experience, your products, and your business based on what your customers replied. 5. Countdown Timers Nothing encourages a click-through like the fear of missing out (FOMO). E-commerce businesses can use countdown timers to promote time-sensitive deals or limited-time offers. Source 6. Rotational Banners or Carousels Display multiple products or showcase different features in a single email—an effective way to maximize space and capture interest. Use eye-catching visuals to intrigue your subscribers and make them click on your offers. Source 7. Embedded Videos As per the statistics above, videos are a surefire way to boost engagement. They're a great way to demonstrate products or share educational content. Plus, they are one of the most exciting types of content out there! Source 8. Gamification This could include a quiz, a scratch-and-win discount, or a spin-the-wheel feature. Gamified emails offer an entertaining user experience that can also incentivize engagement. Source 9. GIFs Another exciting way to add visual appeal to your emails is by incorporating GIFs. These short, animated images can convey a message or evoke emotions in a fun and engaging way. Moosend's email marketing platform allows marketers to add interactive elements to their emails easily. However, regardless of the ESP (Email Service Provider) you choose, remember to design with mobile users in mind. According to reports, 42% of emails are opened on mobile devices. If your interactive elements don't translate well to smaller screens, you risk alienating a significant portion of your audience. Sustainability – Eco-friendly Email Campaigns In a world where consumers are becoming increasingly conscious of the environmental impact of their choices, businesses are also starting to pay attention. Sustainability is no longer just a buzzword; it's a pressing requirement that can significantly influence a brand's perception. An important point is that digital processes also have a carbon footprint. According to a peer-reviewed report, the Information and Communications Technology (ICT) industry produces over 2% of global CO2 emissions, a figure similar to the aviation industry. That might seem like a small number, but with the increasing rate of digitalization, it's set to rise unless we take action. You might ask, what does this have to do with email marketing? Well, email marketing servers also contribute to these emissions. While this footprint is not as visible as physical waste, it's still a significant part of a business’s total environmental impact. How to be Sustainable A move towards more sustainable email marketing automation is not just an opportunity to make your business greener but also a chance to stand out in your customer's inbox. Implementing sustainable practices in email marketing doesn't have to be complicated. Choose Green Hosting Providers: Some web hosts run their servers on renewable energy or offset their carbon emissions through various initiatives. You can significantly reduce your digital carbon footprint by opting for such green hosting providers for your email campaigns. GreenGeeks, for example, is an eco-friendly web hosting company that replaces three times the amount of energy your website uses with wind power credits. Optimize Your Emails for Efficiency: The larger your email, the more energy it consumes. Therefore, optimizing your emails by compressing images and using clean code can help reduce their size and, consequently, their environmental impact. Keep Your Email List Clean: Regularly cleaning your email list to remove inactive subscribers reduces the number of emails you need to send, thus reducing your carbon footprint. Build clean, high-quality email lists instead of a spammy and cluttered data dump. Additionally, building a quality email list is the first step to nurturing relationships and driving revenue through email marketing. Educate Your Subscribers: Tell your subscribers about your green initiatives. Not only will this enhance your brand's image, but it can also inspire others to adopt similar practices. Remember, every little step towards sustainability makes a difference. As you plan your email marketing strategy for 2023, consider incorporating these sustainable practices. Going green with your email campaigns shows corporate social responsibility and resonates with your audience, leading to higher engagement and brand loyalty. Data Privacy – Avoiding The Creep Factor Data privacy is not a new concern, but it's a concern that keeps evolving. That's why it's always present in email marketing trends. As businesses get better at using data, users get better at protecting it. In the world of email marketing, striking the right balance is essential. Think about it. Your subscribers share their information with you in good faith. They trust you with their data. Misusing it or even giving off the impression that you might be crossing the line is a surefire way to lose that trust. Hence, respecting data privacy is not just a legal obligation but a moral one too. The most important thing to remember here is, don't be creepy! It's cool that you have the tools to track user behavior, segment your audience, and create personalized content. However, it's not cool to overuse these tools and bombard your users with too-specific, too-personalized emails that make them uncomfortable. For example, if a user browses through a couple of products on your website, sending them a follow-up email with the same products can seem intrusive. Instead, you can email them about the broader category those products fall under. This approach respects their privacy while using the data to improve their experience. Source While GDPR has set clear data usage and privacy rules in Europe, other countries are still catching up. But the trend is clear. Users are becoming more aware of their data rights, demanding that businesses respect them. Ignoring this trend is not an option. With the increasing focus on data privacy from tech giants like, Apple’s MPP (Mail Privacy Protection), it's essential to align your practices with their privacy features to ensure a seamless and secure user experience. How to be More Responsible with Customer Data So, as an email marketer, what can you do? Be transparent: Always let your users know what data you collect and how you use it. Include a privacy policy in your emails, and ensure it's easy to understand. Give control: Let your users control what data they share with you and how much. Don't make data collection mandatory. Instead, give them options. The more control they have, the more they'll trust youData privacy laws state that people should have the control and ease to change their minds about opting in or out of their emails. Make it easy for users to unsubscribe: Having an unsubscribe link that can be visible only if a user has a microscope does not provide an accessible inbox experience. Respect boundaries: Even if a user has shared their data with you, respect their boundaries. Don't over-personalize your emails, and don't overstep. It's time to shift the focus from just leveraging data to using it responsibly. Businesses that can do this will have an advantage in the coming years. After all, trust is the foundation of any successful relationship, even between businesses and customers. Conclusion As we wrap up our discussion on emerging email marketing trends, it's clear that the future is already here. It's a fascinating confluence of creativity, technology, responsibility, and sustainability. And it's a space that's constantly evolving, pushing boundaries, and breaking new ground. From embracing automation and creating interactive emails to prioritizing sustainability and respecting data privacy, email marketers have a challenging but exciting road ahead. However, the ultimate goal remains unchanged - to deliver value to the subscriber, to create meaningful conversations, and to build lasting relationships. Yes, the tools and strategies will change. The metrics might shift. The buzzwords will update. But the essence of email marketing, the human connection, will always be at its core. In the whirlwind of trends and technologies, let's not forget that. So, here's to a thrilling journey ahead. Buckle up, adapt to the changes, and make the most of the opportunities that 2023 and beyond have to offer in email marketing. Remember, the future doesn't just happen. It's built by the actions we take today. Good luck, and happy emailing! --- ### What Is An Email Preheader? Definition, Best Practices & More > A quick guide to email preheaders. Learn what a preheader is, the best practices, how to add one to your email, and more. - Published: 2023-06-14 - Modified: 2025-04-30 - URL: https://moosend.com/blog/email-preheader/ - Categories: Email Marketing, Copywriting - Levels: Beginner, Intermediate The average inbox is overflowing, and the email open rates are typically abysmal. So how can you stand out and ensure that all the work you put into your email marketing campaign pays off? One way is to take advantage of email preheader text. These little gray snippets next to the subject line will encourage the recipients to interact with the email and increase your open rates. In this ultimate guide, we’ll give you all the info you need to power up your digital marketing and become an email preheader text pro—what it is, why it’s essential, and how to use it. So, let’s get started. What Is An Email Preheader? An email preheader is a text which appears after the email subject line in an email inbox. Preheaders give a short preview of the email text, and companies can use them to entice or intrigue the receiver into opening the entire email. Most email clients display this text as a grayed-out snippet to the right side of the subject line, but the exact way it's displayed depends on the app and whether it’s on a desktop or a mobile device. Email preheader examples Here’s what the preheader text looks like in Gmail: Notice that the text is grayed out and less prominent than the subject line. Nevertheless, the text offers a valuable glimpse for the recipient that can help them decide whether or not to engage with the email. Some authors use the terms preheader text and preview text interchangeably, but this needs to be corrected. We’ll see why up ahead. Email Preheader vs. Preview Text The email preheader is the visible line of text on the top of the email body (above the header), and the preview text is in the inbox next to the subject line. So where does the confusion come from, and why are more and more email marketing professionals using the terms interchangeably? In the past, hiding any part of your email body was a bad practice that could land your email in the spam folder. Moreover, if you didn’t specify the preview text, the email client would pull out the preheader and show it next to the subject line in the inbox. However, the rule about hiding parts of email content has now been relaxed, resulting in many companies using the preview text instead of the "classic" preheader. Over time, these terms—preheader and preview—started meaning the same thing. How Long Should An Email Preheader Be? An email preheader should be between 40 and 130 characters. Different email clients (Outlook, Yahoo, Gmail, etc. ) on various platforms display different amounts of text next to the subject line. If you’re dealing with a mobile-first audience (and who isn’t these days? ), consider keeping your preheader text between 30 and 55 characters. Mobile clients typically show less text than desktop ones. And if they are iOS users, the text displayed is even less! Sticking to this character limit gives the best odds that an email app will display your preheader correctly. You’re probably wondering by now—what are the advantages of using an email preheader? We explain this in the next part of our guide. What Are The Advantages of Using A Preheader? You’ve crafted the perfect promotional email or newsletter. The text is engaging and fun; the graphics are on point and beautiful. The average open rate for emails across industries is 21. 33%, which can be as low as 17% in some niches. Boosting your email open rates is precisely what preheaders are best at. Writing your preheader well will entice readers to open the email and see the campaign. Also, effective email preheaders can boost engagement for your campaign. That’s because they add further context to the subject line making it easier for readers to figure out what your email is about. This is especially true on mobile. These days, mobile devices account for 41. 6% of all email opens. Increasing the open rate and engagement for your email marketing campaign also aids in achieving higher click-through rates and conversions. Because of all this, email preheader has become a best practice in email marketing. Speaking of best practices, let’s see the best tactics to create the most effective email preheaders. 9 Key Email Preheader Best Practices If you want to create excellent preheaders that’ll get you higher open rates and engage your readers, there are some best practices you can follow. Here’s what they are at a glance: Now, let’s dive deeper into each one and see how they’ll help you delight your email list and keep them from hitting that unsubscribe button. 1. Complement your subject line A good email preheader needs to complement the subject line because some email clients won’t display the preheader. To avoid that, the subject line and the preheader should be connected. For instance, you can build off the subject line to add more intrigue, pose a question, or pique curiosity in some way. If your subject line is “Flash sale up to 60% this weekend,” your email preheader can build on this and add, “Can you afford to miss out? ” 2. Personalize your preheader text You’ve probably heard this email marketing tip before—personalize your content! There’s a reason why every marketing expert will tell you to do so. Since we all get so many emails, many of which are entirely generic, personalizing your messages is an effective way to stand out in a crowded inbox. If you send out generic emails, the readers won’t notice them. You might think personalization is just for the subject line, but you can also use it in the email preheader by adding your recipient's name. Marketing automation software (another thing Moosend does) lets you easily personalize content. So, why hold back? Think of exciting ways to add a personal touch to your preheaders to get your subscribers’ attention. 3. Provide an Incentive When you send someone an email, you ask them to set aside time from their busy schedule to read it. One way to get someone to open your email is to incentivize them. For instance, don’t wait until the end of the email to say there’s a discount code. Share that information in the preheader. The point here is to let the reader know what they’ll get if they open your email, whether that’s a discount code or a set of valuable tips to increase the conversion rate in their industry. 4. Keep it short and concise The correct preheader length communicates valuable information to the reader without losing its impact by being too long. Also, remember that different email apps impose character limits. As mentioned, you’ll want to keep this between 40 and 130 characters. This means you have limited real estate to capture the reader’s attention. So, you generally want your text length to be short, punchy, and engaging. 5. Summarize the email body content Think of a short preheader as your email content synopsis. Since people get a lot of different emails these days, they’re less likely to open ones where they can’t figure out the content from the subject line and the preheader. Using a CTA or an incentive makes sense, but sometimes, it doesn’t. In these cases, a short summary may be your best bet. If you’re sending out newsletters regularly to keep in touch with customers, something as simple as putting the words “Monthly Newsletter” in the preheader text lets readers know what to expect. That way, they won’t confuse your newsletter with a sales message and will instantly identify the content of the email. 6. Include a CTA Most people think of CTAs (calls to action) as something to put at the end of a marketing email or a blog post. But this is far from the truth, and it’s hurting the success of your email campaigns. You can include a CTA in your preheader text that lets people know why you’re sending them an email. For instance, your eCommerce site could offer 25% off women’s shoes for the next 48 hours, or you could have just added some hot new features to your product that people can try. Whatever it is, a call to action will immediately let readers know what you’re offering and encourage them to open the email to find out more. 7. Build curiosity Human beings are curious by nature, and piquing this curiosity is an excellent way to get your emails read. Think of this tip as the opposite of summarizing your content, where you tease your audience instead of providing extra information. Since the preheader is the first line of text after the subject line, it’s a great place to create a sense of urgency or stoke a bit of FOMO (fear of missing out). Some good ways to do this include: Asking a curious question Starting a story but not finishing it Defying expectations Suggesting you have knowledge the reader doesn't Saying the reader knew something they forgot However, try not to use too many simultaneously since it can come off as clickbait. 8. Optimize your text with A/B testing One of the best ways to enhance your email preheaders is to conduct A/B testing. This will let you see what resonates with your audience best. To increase the effectiveness of your optimizations, you can track the campaign metrics and see what preheader texts drive the best outcomes. Many email marketing tools like Moosend and Mailchimp let you A/B test various elements of your emails, from subject lines to preheaders and videos, so take advantage of this. 9. Use emojis Emojis are a tricky thing. For some brands, they won’t work. So, if you’re in the funeral service business, you’ll want to skip this one. For most brands, however, peppering the text with a few emojis is an excellent way to add personality in an eye-catching way. Emojis also reduce the number of characters in the preheader and can be an excellent way to separate information since you can’t use bullet points. Up next, we’ll get technical. How do you add an email preheader? How to Add An Email Preheader Preheaders are beneficial for email marketing campaigns; writing a good one won’t be difficult if you follow the best practices. So how do you add one to your emails? Two main ways are using HTML and CSS or adding it without code through an email marketing tool. Let's see them below. How to add a preheader with code (HTML & CSS) The classic way to insert a preheader is to use HTML and CSS code. The advantage here is that this method works regardless of your email service provider. It works as long as the ESP supports adding HTML and CSS to email text. There are two main things to look out for: Make sure to place the preheader before any other text that appears in the body of your template Hide the preheader from being displayed by web email clients so that it doesn’t disrupt the email design To do this, here’s the code you can use: This way, the hidden preheader text won’t be shown when the reader opens the email but will be picked up by the email app and shown next to the subject line. How to add a preheader without code Using code to add email preheader text is a bit complicated and time-consuming. There’s a better option, and it’s to use an email marketing automation platform like Moosend. To add your preheader, there are only a few steps to follow: Create a New Campaign Once you do, you’ll be redirected to Set Basic Settings Right after adding the subject line, you’ll see the email Preview Text field below Add your preheader text in this field (don’t forget to follow our best practices! ) And you’re all set! It’s that simple. Now Over to You Email preheaders are a great way to entice the reader to open your email. And in the process, you can increase your open rates and boost conversions. Adding one doesn’t have to be difficult, especially when using a tool like Moosend. Do you want to step up your email marketing game? Discover how Moosend can help you do it by creating a free account today! --- ### Onboarding Emails: Tips and Examples [2025 Edition] > Onboarding emails are a vital part of a successful email marketing strategy that drives great customer experience and retention. Find out why! - Published: 2023-06-13 - Modified: 2025-04-16 - URL: https://moosend.com/blog/onboarding-emails/ - Categories: Email Marketing, Copywriting, Examples - Levels: Beginner One of the first emails a new user receives from your business is the onboarding email. And this email is key in starting a strong new relationship with your audience, thus having a direct impact on customer success and customer retention. So, if you want to learn how to craft highly effective onboarding emails and see insightful onboarding examples from famous brands stay with us! What Is An Onboarding Email? Onboarding emails, as the name suggests, are emails that facilitate the onboarding process. They are sent right after someone signs up for a service or a new customer purchases a product in order to help familiarize themselves with it (e. g. , the features, user interface). These emails are very important to ensure a smooth customer experience since they can serve multiple purposes. These purposes include: welcoming new users to your brand giving advice about how to use the product/service cross-selling or upselling other available products encouraging further interaction with the brand answering frequently asked questions that new users have Since onboarding emails are among the first interactions of your brand with your audience, they are a vital part of a successful email marketing strategy. This is true, especially if you want to boost your conversion rates (for SaaS businesses). So, let’s see some of the most notable benefits of using effective onboarding emails. Why Are Onboarding Emails So Important? Acquiring a new subscriber (or a new customer) takes significant time and effort. You certainly don’t want all this effort to go to waste and disappoint those new users. Onboarding emails give you the chance to show that your business is worth people’s time and that it can provide value to their business. Let’s see some benefits in more detail. Create a great first impression Upon signup, people usually provide their email addresses. So, it’s only natural to expect some kind of communication to arrive in their inboxes. What’s more, this is one of the best channels to contact you if they run into any kind of problem. Since users have this “expectation” we mentioned, businesses must be ready to meet it in order to make a good first impression. So, whether it’s a simple warm welcome or a whole onboarding email sequence, it needs to be there. Help users learn your product/service New users that have just signed up or purchased your product usually know some of the key features or an overview of your offering. You can use onboarding email campaigns to highlight distinctive features and illustrate how users can apply them in their business to get more value. If your onboarding strategy is good, you deliver a “step-by-step” introduction to your product or service and you have more chances at successful conversions (if you’re offering a trial or freemium plan) or satisfied customers in the long run. This leads us to our next benefit! Reduce churn A great user experience depends on how well the user can navigate the product or service without unnecessary friction. Furthermore, a well-designed onboarding experience can turn your users into loyal customers. And we all know how important loyal customers are for the longevity and success of a brand! In fact, statistics speak for themselves as 86% of people believe they have high chances to remain loyal to a business that welcomes and educates them during the onboarding process. This tells us that well-onboarded customers are less likely to churn, while with poor onboarding you risk losing customers sooner or later. 8 Brilliant Onboarding Email Examples Below we have collected a few outstanding onboarding email examples to get you inspired and show you how onboarding emails work in action! 1. Welcome Email Goal: Introduce new users to the brand & make a great first impression When to send: After the user signs up The onboarding welcome email is arguably the most important email in the customer onboarding journey. It’s going to have the highest open rate among all emails in your onboarding sequence since users are most engaged right after they sign up or purchase a product. The purpose of a welcome email is to make a good first impression, introduce people to your offering, and set the right expectations. Here is an example from Jotform: Subject Line: Welcome to Jotform What’s great about this email: This welcome message is short and easy to read. It focuses on the value the user will get from the software and the team behind it. It sets the right expectations (what happens over the next couple of days). It includes a nice visual to make the email more engaging There is a single CTA button (no need for more) that takes users back to the software and urges them to start testing it. The button is also in the brand’s colors for consistency. Additional resources to check: Top welcome email examples to fuel your inspiration Welcome email templates that you can copy and customize to your needs 2. Instructions & Product Tips Emails Goal: Highlight key features & move users to the next step of the onboarding journey When to send: Every other day (depending on your onboarding schedule) As we mentioned before, educating users about how to make the most of your product is vital in ensuring a smooth customer experience and retaining your paying customers. Sometimes users may get overwhelmed (or lost in the UI), thus needing a “nudge” towards exploring the product more. The goal of the product tips emails is to have users explore specific key features and give actionable directions that enable them to experience the product’s capabilities and value themselves. To that end, you can use the following together with your product tip email: webinars help articles product training videos GIFs Let’s see an example of this kind of onboarding email from Wufoo: Subject Line: Build forms that adapt to every respondent What’s great about this email: The email is skimmable and focuses on a single product feature that’s very important for users to know how to use, in order to fully leverage Wufoo’s platform. Bullet points illustrate potential applications of the feature. The image on top helps users “visualize” how the feature works. The email subject line is to-the-point and focuses on the value of the feature. The call-to-action is placed right after the headline for maximum visibility. 3. Community Building Email (Case Study Suggestion) Goal: Make the user a member of the community and provide social proof When to send: 1 or 2 case study emails during your entire onboarding journey You may have the best product in the market. But still, for some users, this may not be enough to persuade them to convert. Letting your customers speak for you (via a simple testimonial or case study) can eliminate potential objections your potential customers have and put their minds at ease. You can leverage 5-star reviews from popular review sites like G2, video testimonials or even a simple conversation your customer support has with a happy client. Here is a prime example from the email newsletter software Kit: Subject Line: Ready to join these successful creators? What’s great about this email: It shows different use cases of the product. It drives traffic back to the blog, so the user becomes more familiar with the brand. It works as powerful social proof that includes data and numbers from real people using the product, not just influencers that may be paid to promote it. It illustrates how the product solves another user’s pain points. 4. Personalized Onboarding Email Goal: Start a conversation with new users and find out what they hope to achieve When to send: As soon as possible (after signup) to increase effectiveness These emails go beyond the scope of the typical onboarding email campaigns. Their difference with regular onboarding emails is how personal they feel and are. They are almost as if they were written specifically for the recipient. Some companies choose to send their personalized emails from their employee's email addresses rather than the company ones. In the example below, we’ll take a look at a unique example of personalized onboarding from Bonjoro. I received a personalized welcome email from the founder himself, Matt Barnett! Subject Line: A personalized welcome to Bonjoro from Australia, just for you What’s great about this email: It’s a whole new experience since you get a personalized video to welcome you to the brand. The short video helps you feel more “comfortable” with the brand. The subscriber’s first name is mentioned both in the text message and by the founder himself live. 5. Free Trial Expiring Goal: Encourage users to act quickly (promote immediate action) When to send: 24-72 hours before free trial expiration This is practically your last chance to persuade your leads to convert. Urgency is a great ally for you if you play your cards right. It’s all about the timing! Free trial expiration emails are typically sent 1-3 days before the trial is over. If your trial period is longer (let’s say you have a 30-day trial), you can also send a reminder email about being “halfway through. ” To make these emails effective, you need to convince users that life will be harder if they miss their chance to upgrade now. For example, you could suggest that they will forfeit any data they have or that they won’t have access to them unless they upgrade. Nothing motivates people more than the fear of losing something they’ve worked on. Are you ready to see an example from the course platform LearnWorlds? Subject Line: Your LearnWorlds trial is expiring soon! What’s great about this email: The company leverages urgency to encourage action (both in the subject line and in the email copy). There is an emphasis on the “negative outcome of missing out (i. e. , you lose this opportunity). There is a clear call-to-action that promotes immediate action. The visual chosen for this campaign further promotes urgency. 6. Expired Trial Nurture Email Goal: Extend the trial/ Push users to check out your product again When to send: Up to 3 months after the trial period The free trial period may be over. But people chose your product as a potential solution to their problems. This means that you can still continue sending nurturing messages including recent product updates, webinars and special events, or even blog post digests. There is one caveat, though. Most companies simply continue sending regular newsletters to those subscribers. Try to deliver product-centered campaigns that may persuade those users to revisit your product. Even if your goal is to have users spend more time with your product by extending the trial period, that can still be a win. Let’s see an example from ActiveCampaign: Subject Line: Let's keep this going! What’s great about this email: It tries to influence the reader’s psychology by reminding them how bad it would be to lose all the progress made if they don’t upgrade to a paid plan. It gently provides the solution of extending the trial period. The brand leverages the white space of the email to make it skimmable and make the CTA stand out. 7. Post-Trial Survey Email Goal: Get insights into why people didn’t purchase When to send: 1-3 days after the trial has expired If users end up not purchasing your product after the free trial period, you can still leverage the situation to improve and optimize your onboarding sequence. People may hate doing surveys, but they love being heard! So, give them a chance to explain what they didn’t like. The answers you get will also help you target them in the future with win-back campaigns once you’ve fixed those pain points they had. Note: You can tempt users who complete the survey to give you a second chance by offering them a discount. However, you should avoid doing this when the reason for not purchasing is the price tag. Here is an example of what we’re talking about from Instapage: What’s great about this email: Easily skimmable email that’s straight to the point Clear, visible CTA button Actionable wording 8. Upgrade Email Goal: Convert free users to paying customers When to send: Once every week or every two weeks This user onboarding email aims to push active users of the product/app to upgrade to a paid version or plan. So, this kind of email campaign is sent to free users that take advantage of available free plans or use the product actively until they commit. With these emails, you want to emphasize the value the user will get by upgrading. If the user has a satisfactory experience with the trial chances are they’ll want to capitalize on that. Alternatively, you can “mask” your upgrade emails as activity update emails. Specifically, you can summarize what the user has done in the app/product and show these metrics in a nice way. You can also put a note stating how much more you could be doing with a premium plan. We’ll take a look at 2 distinct examples of what we discussed here. Here is an upgrade onboarding email sent from Kit: Subject Line: Still doing everything manually? It's time to upgrade to the Creator Plan. What’s great about this email: Starting with the subject line, it stresses that it’s time to eliminate manual work (which we all hate) and embrace automation (thus saving time and effort). Despite the long wall of text, the email copy explains why it would be valuable for users to add automation to their email marketing efforts. The included testimonial helps increase the effectiveness of the message. Let’s see another one from RescueTime: Subject Line: Your weekly RescueTime report What’s great about this email: This is an easy onboarding email template that the brand has customized to fit its purpose. The productivity report is useful for the app users, while it also nudges them to consider upgrading to get more benefits. 5 Tips To Create Effective Onboarding Emails We’ve gathered some really helpful tips to create onboarding emails that promote user action. 1. Craft a catchy email subject line Subject lines are particularly important for a successful onboarding email experience because they attract attention and ensure high open rates. With an actionable subject line that catches the user’s attention, you can make them curious about your content (or the next steps of the onboarding process). You can include emojis to make the email stand out or help reinforce the message. Here is an example: The purpose here is for the user to know that the email is from the specific brand they subscribed to, so that every time a new email arrives, a subconscious connection is made. Finally, be sure to keep your subject lines short and concise since longer subject lines will be cut off if users view the message on a mobile device. 2. Personalize your onboarding experience Personalization is an absolute necessity for a great customer experience. The more data you have from your leads and customers the more you can personalize your onboarding. The first step is to use your subscribers’ first names in your emails to make them feel more personal and intimate. The next step is to set up automated messages in your email marketing software that will be triggered in response to user actions in your product or service. For example, in your onboarding sequence, you may have a campaign promoting a specific feature you want your leads to check out. If subscribers open the campaign or click through your email, they can receive an email encouraging them to purchase a paid plan. Alternatively, if they don’t interact with the email at all, they can receive a follow-up email with a case study or pre-recorded webinar to nurture them further. All these may look complicated at first glance, but they become extremely easy to implement if your email marketing solution has a visual automation workflow editor. Moosend is a great tool for the job due to its straightforward and user-friendly interface. Every automation step can be seen like a piece of a map, so you can create sophisticated sequences in mere minutes. What’s more, you can automatically tag subscribers based on their actions so that you can target them again in the future in case they don’t successfully convert right away. 3. Stick to a single CTA in your emails You may think that using more than one CTA button in your onboarding emails increases the chances of users clicking on them. This is a common mistake since readers may feel overwhelmed by the plethora of choices, thus ending up taking no action. For this reason, we recommend including only one CTA per email. Sometimes simple is better! Remember: Focus all your efforts on your CTA copy. Use actionable wording and structure your onboarding email around the action you want your readers to take. 4. Lead users to the “Aha” moment The “Aha” moment in marketing is when the user suddenly realizes the value of your product and the reason they need it. This makes your product memorable and it creates the emotional “foundation” for a great customer journey later on. You need to identify your product’s core value and guide users through the steps they have to complete to receive that value. The sooner users reach those Aha moments, the better for your business. You may even “prevent” them from checking out other competing products in the market. 5. A/B test your messages There may be some general guidelines for your onboarding emails as we saw in the examples of the previous section, but the truth is there is no one size fits all recipe. As a result, you need to A/B test your messages to establish which elements yield higher open and click-through rates. To run an effective a/b test, you create one or more variations of your initial email. It’s important to change only one element at a time (e. g. the visual, or the copy of the CTA) so as to know what change brought those improved results. Then, you send each variation to a different segment of your subscribers and use the winning variation for the rest of your audience or customer base. A/B testing is a dynamic process that helps you optimize your whole email marketing strategy and get increasingly better results. If you want reliable A/B testing functionality, you can do this with Moosend which allows you to test your email copy, visuals and CTAs apart from your email subject lines (unlike other alternatives that only allow subject line a/b testing). Last Thoughts With a great onboarding experience, you can bring to your business long-lasting customers that stay loyal to the brand. Not only do you engage with new users, but you also build a stronger connection with them, thus having higher chances of retaining them. If you want to build a solid onboarding sequence for your business without much hassle, you can create a free Moosend account and hop into the Automation editor to craft your onboarding experience. You can also use one of the available pre-made templates (including the onboarding automation) to save time and see your onboarding sequence live faster than you could have imagined! --- ### 14 Best Marketing Agency Software Solutions For 2025 > Looking for marketing agency software to increase your productivity and efficiency? Here are the best solutions for you! - Published: 2023-06-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-marketing-agency-software/ - Categories: Marketing - Levels: Beginner, Intermediate Marketing agencies have many challenges to tackle daily. From delivering compelling, diverse campaigns to communicating with clients and negotiating new contracts, they need remarkable operations and resources to keep the engine running smoothly. Below, you’ll find marketing agency software solutions for different projects and responsibilities to find the ones that suit your needs. Read our quick reviews, including features and pricing, to conclude safely. 1. ClickUp - Project Management Software Pricing: Freemium, paid plans start at $10/month Best feature: Multiple project views ClickUp is a user-friendly project management tool that will enable you to keep track of your multiple campaigns and projects to meet every deadline. This software sports an intuitive dashboard where your teammates can have multiple views, from timelines to Gantt charts. Overall, ClickUp can simplify many tasks. For instance, it provides templates with subtasks for different marketing projects, such as A/B Testing or a “Brand Guidelines” whiteboard. Moreover, you’ll find time- and goal-tracking solutions to monitor performance and put all team members on the same page. Finally, you’ll find integrations with various platforms and chatting options to elevate team collaboration. A tool like ClickUp should be on your priority list to successfully manage your clients’ projects and help your team achieve their goals. ClickUp Best Features Multiple views Customization options Real-time reporting Team collaboration capabilities Time-tracking Various integrations Pricing ClickUp offers a flexible freemium plan, with paid plans starting at $10/month. ClickUp Alternatives Monday. com Asana Wrike 2. Moosend - Email Marketing Pricing: Paid plans start at $9/month, free trial (Sign up here) Best feature: Audience management Most marketing agencies are responsible for creating flawless email campaigns, following each client’s unique brand guidelines. If you need an all-in-one email marketing service with excellent design and automation capabilities, then Moosend is all you need. First, Moosend provides users with an intuitive drag-and-drop builder and premade templates to build amazing campaigns that leave a lasting impression. It has various customization opportunities to tailor your creative assets to each client's branding requirements. Moreover, you can create automation workflows, such as cart abandonment or re-engagement campaigns, to send the right messages at the best time possible. It also gives users list segmentation tools to personalize their emails even more and boost conversion rates. Finally, Moosend will equip you with useful lead generation features, such as landing pages and sign-up forms, real-time tracking, and custom reporting solutions to share important email metrics with your clients. Moosend Best Features Drag-and-drop editor and newsletter templates Landing pages and sign-up forms Automation workflow management List segmentation A/B Testing Reporting and analytics Various integrations Pricing Moosend’s paid plans start at $9/month, providing access to all features, including automation, landing pages, and sign-up forms. Moosend Alternatives ActiveCampaign Brevo Constant Contact 3. Zapier - Marketing Automation Pricing: Freemium, paid plans start at $30/month Best feature: High-security standards If you’re looking for marketing agency software that will enable you to automate part of your operations and daily processes, then Zapier is your go-to service. It helps businesses integrate different apps and transfer data easily without building integrations from scratch, which is time-consuming and costly. Zapier offers a drag-and-drop editor to build multi-step automation workflows called Zaps. You can set the triggers and actions following the if/then conditional logic and connect over 5,000 apps. The platform promises high security, with app restrictions and a single sign-on verification option. Finally, Zapier can elevate your agency collaboration with advanced troubleshooting and top-notch customer support to tackle issues before they become damaging. Zapier Features Drag-and-drop editor No-code integration Advanced security options Admin permissions Customization capabilities Pricing Zapier offers a free plan to get you started but with limited capabilities. Paid plans start at $30/month for 750 tasks. Zapier Alternatives Some of the best Zapier Alternatives are: Pabbly Connect Parabola Pipedream 4. ActiveCampaign - Marketing Automation Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Advanced automation capabilities ActiveCampaign is a popular email marketing and marketing automation solution. Its core value comes from its extensive automation capabilities. Namely, the service has advanced triggers and actions and an Automations Map feature that enables you to view all your automations on a single page and see how they interact. You also get personalization and segmentation tools, so that you can improve your targeting and deliver campaigns that resonate with your recipients. Apart from that, you get a sales CRM to manage client relationships, and lead scoring which lets you assign scores after visitors complete the designated actions you've set. Finally, you get advanced reporting and attribution, so you know where your clients come from and where you can find more for your agency. ActiveCampaign Features Drag-and-drop newsletter creator Pre-built automation journeys for various purposes Site tracking SMS marketing 900+ integrations with other marketing services Pricing ActiveCampaign has a 14-day free trial that lets you test most of its features. After that period, paid plans start at $39/month giving you marketing automation, forms and more for 1,000 contacts. ActiveCampaign Alternatives Brevo HubSpot Moosend 5. Google Analytics - Reporting Pricing: Freemium, premium plan costs $12,500/month Best feature: Predictive capabilities As a marketing or ad agency, you need to report to clients about the results you bring through your campaigns and additional actions. Google Analytics has a free plan that helps businesses dive into important insights to enhance their reporting. This platform provides users with built-in automation and the ability to monitor predictive models based on previous behavior and additional models. They offer all the features needed to understand the customer journey to increase conversions in the future. Finally, through Google Analytics, you can access different types of reports, such as acquisition, engagement, and monetization, that will gradually enable you to nurture your client’s ROI. Google Analytics Features Predictive capabilities Privacy-safe model Various reporting models Attribution models Custom data analysis Pricing Google Analytics offers a free plan covering most of your agency's reporting needs. However, if you wish to upgrade to a paid plan, the cost is $12,500/month. Google Analytics Alternatives Funnel. io Clicky Plausible 6. Slack - Team Collaboration Tool Pricing: Paid plans start at $8/user/month Best feature: Workflow automation If you want to enhance teamwork and help your teammates sync more efficiently, you need a real-time collaboration tool like Slack. It also lets you connect with people outside your organization, such as clients or partners. Slack enables users to create public and private channels in simple steps and communicate with each other through messaging or huddles. You can also record audio, screen captures, and videos to communicate with your teammates asynchronously. Moreover, Slack offers integrations with various marketing platforms, such as Canva or Salesforce, to quickly share important information. Slack Features Multiple communication options Advanced data protection Easy file sharing Workflow builder Multiple integrations Pricing Slack’s pricing starts at $8/user/month with the Pro plan. There’s also a free option for a limited time if you want to experiment with the tool. Slack Alternatives Microsoft Teams Google chat Webex 7. Hubspot - CRM and digital marketing Pricing: Paid plans from Marketing Hub start at $890/month Best feature: Free CRM solution Hubspot is a cloud-based marketing software and sales solution that can prove game-changing for your agency. Besides a CRM solution to improve customer relationships, the Marketing Hub offers many options to streamline promotional actions. With Hubspot, you can build automation and marketing campaigns, such as emails or paid ads. It also sports a social media management tool to keep track of posts on different channels. It can equip you with SEO and content marketing tools, not to mention its reporting and analytics capabilities that let agencies elevate important metrics. In addition, Hubspot has a content management system and great functionalities for Sales and Customer Service teams. You can also find a list of valuable free tools, such as ticketing, contact management, and email scheduling. Hubspot Features Email and social media Landing pages and forms CRM solution Marketing automation Workflow integrations Pricing Hubspot has different pricing options based on your chosen plan. For Marketing Hub, the cost is $890/month. However, there are more affordable solutions for certain services, including free tools for beginners. Hubspot Alternatives Moosend Freshsales Marketo Engage 8. Semrush - SEO & Content Marketing Pricing: Paid plans start at $119. 95/month Best feature: Keyword gap tool If your agency offers content marketing services to clients, it’s important to acquire a top-of-the-art SEO tool to strengthen your inbound marketing practices and proposals. Semrush is excellent in this area, providing tools ranging from keyword research to analytics. This tool has on-page and off-page SEO capabilities, including competitor and market analysis, a ranking tracker, and a link-building tool. Moreover, it enables users to search for opportunities to optimize and increase organic traffic and conversions. Finally, it provides users with social media and PPC advertising tools so that they overview different digital marketing tactics in a single platform. Semrush Features Keyword research Content gap analysis Ranking tracker PPC and social media capabilities Content marketing analytics Pricing Semrush has three main paid plans: Pro ($120/month), Guru ($230/month), and Business ($450/month). Semrush Alternatives Moz Ahrefs 9. Canva - Design Pricing: Freemium, paid plans start at $13/month Best feature: Customizable templates Marketing agencies constantly make great content, but not all cloud-based creative platforms are user-friendly, especially for novice marketing teams. Canva is here to tackle this problem, with templates for every occasion. Canva enables you to create different types of content, from images to videos and animations, and tailor them to your client’s branding needs. Also, it equips you with valuable tools such as background removers, resizing options, and instant animations. Finally, you can schedule posts on social media channels, such as LinkedIn or Pinterest, to boost engagement. Canva Features Brand management options Premade customizable options Drag-and-drop editor and premade templates Social media scheduler Color palette generator Pricing Canva offers a generous free plan, with the premium subscription starting at $13/month. Additionally, Canva for Teams costs $15/month. Canva Alternatives Adobe Creative Cloud Visme Stencil 10. Sprout Social - Social Media Management Pricing: Paid plans start at $249/month Best feature: Content suggestions If you’re searching for marketing agency software to contribute to your social media optimization strategy, we recommend checking out Sprout Social. If needed, you can employ its smart solutions to capture engagement and improve your strategy. With Sprout Social, you get a unified social inbox to track all conversations and engage with your audience in less time. You also get access to publishing and scheduling tools to plan ahead. In addition, it provides social listening solutions to uncover important trends in the market and stay ahead of the curve. Finally, Sprout Social’s analytics and reporting capabilities will enable you to make data-driven decisions to boost your agency. Sprout Social Features Team collaboration Community management Advanced reporting Optimal send times Content suggestions Pricing Sprout Social has four pricing plans starting at $249/month. You can also request a demo to see if it suits you or your clients. Sprout Social Alternatives Hootsuite Buffer SocialPilot 11. Google Ads - Ad Management Pricing: Depending on several factors, such as industry or target keyword Best feature: Intuitive ad editor Advertising agencies offering PPC professional services make lots of effort to please clients in different areas. That’s why it’s important to have top-notch software to accompany them in this journey to manage different tasks. From smart campaign targeting to crafting creative assets that appeal to the right audience, Google Ads is a must. With Google Ads, you can manage your campaigns through an intuitive activity dashboard and meet your goals, utilizing its excellent keyword optimization and campaign management capabilities. Its bidding system and additional features will help you manage your budget more efficiently. Moreover, Google Ads will help you dive deep into data, monitor attribution, and track engagement to improve and report on future campaign performance. Google Ads Features Target keyword optimization Bidding rules Offline capabilities Budget execution and monitoring Automation workflow capabilities Pricing The average cost per click ranges from $2 to $4, but most competitive keywords can cost up to $50. Google Ads Alternatives Facebook ads Bing ads Amazon ads 12. Quickbooks - Accounting Pricing: Paid plans start at $18/month Best feature: Custom invoices and quotes Not everyone is fond of long and complex Excel sheets to complete tasks related to accounting and bookkeeping, especially when there are great tools to simplify these processes. Quickbooks is one of them, providing great tools for invoicing, expense tracking, and other services. With Quickbooks, you can send custom invoices and quotes fast and monitor your revenue to ensure your agency remains profitable. You can also create custom and detailed reports and keep a record of overdue invoices. In addition, you can get instant notifications when a new transaction is completed and manage all these processes in a secure environment, protecting your agency's and clients' data. Quickbooks Features Invoicing and expenses Multi-currency support Employee time tracking Advanced reporting Security and compliance Pricing Quickbooks provides users with different pricing plans starting at $18/month and can reach up to $38/month. Quickbooks Alternatives Freshbooks Xero Zoho Books 13. Zoom - Video Conferencing Pricing: Paid plans start at $16/month, free plan Best feature: Participant engagement tools Most of us are familiar with Zoom as its popularity grew during the pandemic, proving to everyone that you can have a perfect online meeting. It has tools for different kinds of meetings, from one-on-ones to conferences. Zoom offers team chatting options to ask questions or share feedback without interrupting and collaboration tools, such as a whiteboard and breakout rooms. It also equips users with the essential tools to hold successful webinars and conferences. So if you’re interested in holding more interactive and effective meetings with your teammates and clients, put Zoom and its counterparts on your priority list. Zoom Features Virtual working spaces Email and calendar Conversational intelligence Community events Pricing Zoom offers a free plan for meetings up to 40 minutes and 100 attendees. You can switch to a paid plan starting at $16/month for more features. Zoom Alternatives Microsoft Teams Google Meet Skype 14. Calendly - Appointment scheduling Pricing: Freemium, paid plans start at $10/month Best feature: Workflows and integrations If you want to improve your agency management regarding customer communications, then it’ll be helpful to employ an appointment scheduling software like Calendly. You can connect it with other calendars, for example, Gmail and Microsoft, to create and share scheduling links based on your availability. Calendly also supports real-time notifications, reminders, and automated scheduling to build more optimized processes. You’ll also get access to multiple integrations to help with important task management, such as CRM or payment processing software. Finally, its analytics and reporting capabilities can offer insights on important scheduling aspects, such as popular meeting times or top performers. Calendly Features Availability management Online payments Team collaboration Route prospects Automation workflows Pricing Calendly has flexible pricing options, including a free-forever plan. Paid plans start at $10/month, with the most popular option costing $15/month. Calendly Alternatives Zoho Bookings Microsoft Bookings Calendar. com How To Choose The Best Marketing Agency Software So if you want to optimize your agency’s processes and are looking for the best tools to achieve that, the above list is a great start. For those who prefer to conduct their research, start with setting short- and long-term goals, e. g. , resource management, forecasting, etc. After that, it’s essential to read customer reviews and testimonials to see what other agencies discuss about them. When you’ve made your final list, check each software feature and pricing page and learn if it’s easily integrated into your existing stack. FAQs Need some quick answers to the most common questions regarding marketing agency software? Have a look: 1. What is marketing agency software? They are platforms enabling marketing agencies to streamline part of their daily operations, processes, and transactions successfully online. 2. What are the benefits of marketing agency software? Marketing agency software help agencies improve their productivity, optimize collaboration with clients, boost creativity and maximize their revenue in the long term. 3. What tools do I need to start a marketing agency? It depends on the areas you’d like to focus on, but a project management tool, an email marketing platform, and a communication channel are great choices. --- ### 9 Best Autoresponder Software in 2025 [Free Tools] > Find the best autoresponder software, including Moosend, Constant Contact, Mailchimp, AWeber, and Brevo, and check how they compare! - Published: 2023-06-06 - Modified: 2025-05-07 - URL: https://moosend.com/blog/autoresponder-software/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Using autoresponder software is an absolute necessity for every business. Why? Because sending your audience the right message at the right time will help you engage them on the spot. Fortunately, most of the tools in this list are free to use or have affordable plans, so you don't need to compromise your business growth or wait until you start making tons of revenue. Before we explore the best email autoresponder tools, let's see what an autoresponder is. Disclaimer: The information is accurate as of May 2023. What Is an Autoresponder? An autoresponder is an automated email or number of emails that land in your subscriber’s inbox when a trigger event occurs. The main goal is to engage with your audience as soon as they take action through a series of follow-up messages. Autoresponders are the simplest form of email automation. They can be a welcome email, an abandoned cart reminder, or even a Thank-you email. More complex use cases of autoresponder emails can be found in digital industries or SaaS products in the form of lead-nurturing onboarding campaigns. Autoresponder Software by Use Case Here, you will find the tools on our list organized by use case. Take a look before we find out more about them in the table below. Moosend - Best for advanced autoresponders ActiveCampaign - Best for large journeys & sophisticated autoresponders Constant Contact - Best autoresponder software for basic automation Mailchimp - Best autoresponder solution in a marketing suite AWeber - Best autoresponder software with advanced reporting & analytics Brevo - Best autoresponder tool with SMS marketing capabilities GetResponse - Best autoresponder service for sales teams SendPulse - Best autoresponder software for multiple-channel automation MailerLite - Best email autoresponder for beginners Email Autoresponder Software: Comparison Autoresponders are perfect for big and small businesses. So, if you are looking for a fast solution, here’s a comparison overview of the best email autoresponder tools: Free Sending Limit Key Features Pricing Free plan/Trial Moosend Unlimited emails for up to 1,000 contacts Easy to set up automated workflows, wide array of triggers $9/month Yes (30-day free trial) ActiveCampaign 100 emails (100 contacts) Automations Map, pre-built scenarios $39/month Yes (14-day trial) Constant Contact 100 emails (unlimited contacts) Event invitation management $12/month Yes (14-day trial) Mailchimp 1,000 emails/month for 500 contacts Multi-step workflows $20/month Yes (limited) AWeber 3,000 emails/month for 500 contacts Behavioral automation, great list management $15/month Yes (limited) Brevo 300 emails/day (limited to 2,000 contacts) Mobile push notifications, SMS marketing $25/month Yes (limited) GetResponse 2,500 emails/month for up to 500 contacts Advanced timing control $19/month Yes SendPulse 15,000 emails/month for up to 500 contacts SMS & push notifications $9/month Yes MailerLite 12,000 emails/month for up to 1,000 contacts Email open rate by location $10/month Yes A simple autoresponder is essential for bridging the gap between your subscriber’s action and your business’ reaction. More specifically, an autoresponder series will: help you build solid bonds with your email list give your email marketing a sense of continuity enable constant communication between you and your audience With these in mind, let us show you the best autoresponder solutions based on affordability, features, and automation capabilities. 1. Moosend - Best for advanced autoresponders Pricing: Paid plans start at $9/month, 30-day free trial (sign up here) Unique feature: Easy-to-set-up automated workflows Moosend is one of the best autoresponder tools with a minimal learning curve and advanced capabilities. The all-in-one service has an intuitive automation builder and pre-built recipes to customize or create your autoresponder sequences from scratch. To build your workflow, you can select from a wide range of triggers and actions, use A/B split testing, and even duplicate your automation steps to save valuable time. You can also add “And/Or” logic to your automation steps and share your creations among team members. Besides email automation, Moosend also sports a drag-and-drop email builder that makes email campaign creation effortless, even for beginners. The available email templates are also responsive, and you can infuse them with advanced elements to create your ultimate autoresponder sequence in a few minutes. To top it off, Moosend also provides an equally easy-to-use landing page and subscription form builder to boost your lead generation. Last but not least, you get advanced real-time reporting. You can try the platform's full functionality when you register for a free account. Moosend Features Marketing automation to deliver email sequences at the right time Email newsletter templates to save time and effort List segmentation to target your subscribers with tailored content Landing page builder to give your lead generation a great boost Reporting and analytics to track important email metrics in real-time Signup forms to capture your leads in a breeze Integrations with Zapier, WordPress, Woocommerce Salesforce, and more Pricing Pricing starts at $9/month for 500 subscribers, giving you all the features like marketing automation, landing pages, SMTP server, and more. You can test the software and send unlimited email campaigns by registering for a free account - no credit card is required. A pay-as-you-go option is also available. Try Moosend for free 2. ActiveCampaign - Best for large journeys & sophisticated autoresponders Pricing: Paid plans start at $39/month, 14-day free trial Unique feature: Automations Map If you need an autoresponder service for both simple and more complex needs, ActiveCampaign can be a great solution for your business. Testing the platform, we found a straightforward interface that enables effortless navigation. However, complete beginners may find it "packed" with features, compared to other solutions. To set up your automated messages, you need to access the Automations tab. You can create an autoresponder from scratch, selecting from a wide range of triggers and actions. What's great is that the platform has some advanced triggers that you don't find in other competing services. If you don't want to waste too much time, there are many automation recipes available. These enable you to set up your entire digital marketing strategy fast. A standout feature of ActiveCampaign is the Automations Map. With it, you can see all your automations in a single view, and how they interact with each other. This feature will be immensely valuable if you plan to create more sophisticated journeys. For similar options, take a look at these ActiveCampaign alternatives. ActiveCampaign Features Advanced marketing automation Pre-built automation recipes for various industries and goals Personalization tools 900+ integrations with popular apps and services SMS marketing Pricing ActiveCampaign has a 14-day free trial that lets you test its functionality. Paid plans start at $39/month for 1,000 subscribers, giving you access to the platform’s essential features. Read our ActiveCampaign Review 3. Constant Contact - Best autoresponder software for basic automation Pricing: Paid plans start at $12/month, 14-day free trial Unique feature: Event invitation management Constant Contact is among the oldest autoresponder tools in the market. In our extensive Constant Contact review, we found that the tool has an easy-to-use drag-and-drop email builder to create newsletters and choose between different email types, including event registrations, A/B testing, and surveys. Regarding email automation, the autoresponder software allows you to create welcome messages, abandoned cart emails, and reminder sequences for your eCommerce store. Its best feature, though, is its event invitation management tool that enables you to simplify the way you manage your online events. The RSVP feature will also give your webinars and online courses the boost they need and even allow you to collect responses straight from the automated email you sent. Constant Contact's autoresponder tool also provides personalization options to make your automated messages more effective. However, while you can add your contact information, you can’t use "if/then" logic, unlike other Constant Contact alternatives, such as Mailchimp and Moosend, with more sophisticated personalization features. Constant Contact Features Powerful event invitations management features Basic personalization and email list segmentation RSVP tool to manage online events more effectively Automated resend to non-openers option Subscription form builder to boost lead generation Social media, WordPress, and CRM integrations Pricing This email marketing software doesn’t offer a free plan. However, it has a 14-day free trial you can use to test its capabilities. After the trial, paid plans start at $12/month for 500 subscribers, giving you access to the platform’s basic email marketing tools. Read Full Constant Contact Review 4. Mailchimp - Best free autoresponder solution in a marketing suite Pricing: Paid plans start at $20/month, limited free plan Unique feature: Multi-step custom workflows Mailchimp is one of the most well-known email marketing autoresponders you’ll find out there. When we tested the platform, we found a clean UI, an intuitive template editor, and a user-friendly workflow builder to create automated messages and deliver your auto-responses to subscribers’ inboxes. While Mailchimp’s email editor and autoresponders are pretty solid, we found its email automation features difficult to handle for beginners. So if you have no prior knowledge, getting used to the tool will take some time. If you want a more simple tool, you can check our list of Mailchimp alternatives that are more user-friendly. Moreover, the platform will give you access to subject line and content personalization, as well as email list segmentation. You can segment your audience based on different conditions, including tags and online behavior. Lastly, Mailchimp’s autoresponder is famous for its advanced reporting and analytics capabilities. Through them, you can track all the email metrics you need to improve your email marketing campaigns and boost your conversions. Mailchimp Features Multi-step custom workflows to target your audience Predictive insights to improve your marketing campaigns Email newsletter templates you can customize Huge knowledge base (only guides and tutorials for the free plan) Integrations with popular apps, including Shopify and more Pricing Mailchimp is among the free email marketing services you can join. However, the free plan is very limited, and you’ll need to sign up for a paid subscription. The Standard plan costs $20/month for 500 contacts and gives you access to more features and advanced automation. Read Full Mailchimp Review 5. AWeber - Best autoresponder software with advanced reporting & analytics Pricing: Paid plans start at $15/month, limited free plan Unique feature: Advanced reporting tools Aweber is another free autoresponder you can use to create an automated sequence of emails for your target audience. We found this email marketing platform fairly easy to use; however, it might be difficult for seasoned email marketers already using other autoresponders due to its different terminology for each marketing feature. Apart from the email editor and newsletter templates, the autoresponder lets you create triggered messages after a subscriber takes specific actions like subscribing/unsubscribing from your email list. Moreover, AWeber is a great email list management tool to keep your contact lists clean and promote your email deliverability. Regarding streamlining your marketing efforts, we found numerous integrations to do the job. The service lets you connect the software with popular platforms like Shopify, Salesforce, and more to exchange information between apps and improve your email marketing. Last but not least, AWeber has a great set of email testing tools to optimize your email marketing campaigns and lead your new subscribers a step further down your marketing funnel. For similar software, take a look at these AWeber alternatives. AWeber Features Advanced reporting tools to monitor performance Email list management for better email deliverability Easy-to-use drag-and-drop email builder Signup form builder to create pop-ups and more Dedicated customer support to help you out Pricing AWeber has a basic free plan for 500 subscribers and 3,000 emails/month. To unlock all the features, the email autoresponder offers a paid plan starting at $15/month. 6. Brevo - Best autoresponder tool with SMS & WhatsApp campaigns Pricing: Paid plans start at $25/month, free plan Unique feature: SMS marketing options Brevo, is among the free email autoresponder tools on our list. What distinguishes the software is the combination of email and SMS marketing, allowing you to deliver transactional emails to both channels. In addition to its SMS marketing options, we found a simple and fast email editor that lets us customize the available templates and create an HTML email campaign from scratch. Segmentation is another feature the autoresponder offers, allowing you to target your new subscribers with better content. For instance, the tool allowed us to group our audience based on demographics, online behavior, and more. Everything was simple and fast, which made the tool great for beginners. Regarding email automation, we also took the workflow builder for a spin during our extensive Brevo review. During our tests, we discovered that you could set up triggered campaigns based on behavioral data and email engagement metrics. Lastly, Brevo can help you increase your lead gen through forms and responsive landing pages, as well as discover which features convert better through its A/B Testing tools. And if you need to check out similar options, check out these Brevo alternatives. Brevo Features SMTP server for transactional emails and SMS Advanced segmentation options to group subscribers SMS marketing personalization features Contact list management to keep everything organized Landing page builder tool to boost lead generation Pricing Brevo’s free plan lets you send 9,000 emails/month (300/day) to unlimited contacts, which is great if you’re starting your email marketing journey but not ideal for fast-growing eCommerce businesses. Pricing starts at $25/month, giving you more email sends and additional features. Unlike other providers, Brevo doesn't charge you for the number of subscribers you have but for the number of emails you send. Read Full Brevo Review 7. GetResponse - Best autoresponder service for sales teams Pricing: Paid plans start at $19/month, free plan Unique feature: Spam testing tools GetResponse is a free email autoresponder software, albeit offering very basic functionality in its free tier. After testing the tool, we found out that you can create responsive email campaigns through its drag-and-drop editor and use personalization to make your messages more relatable. Moreover, the autoresponder’s email automation tools allowed us to create complex workflows to target our audience with the right message at the right time. For instance, we were able to build triggered campaigns based on lead scores, cart abandonment, and unsubscribes to engage with our subscribers. The only downside is that you need to get a higher-tier plan to test them. Lastly, the autoresponder software has a detailed reporting section to help you track your email marketing campaigns and a great set of spam tools to avoid the spam folder. To discover similar software options, check out these GetResponse alternatives. GetResponse Features Advanced automated workflows Reporting and analytics, including geo-tracking Spam email tools for better email deliverability Powerful eCommerce segmentation features GDPR compliance Pricing GetResponse has a limited free plan that lets you set up simple email auto-replies. For full access, you need to purchase one of the available paid plans starting at $19/month. 8. SendPulse - Best for multiple channel automation Pricing: Paid plans start at $9/month, limited free plan Unique feature: SMS messaging options Like Brevo, SendPulse is a free autoresponder software combining email and messenger marketing. More specifically, the autoresponder will give you various tools like SMS and web push notifications to engage with your audience in the best possible way. Moreover, the software gave us opt-in autoresponders that allowed us to create automated email sequences to collect feedback, target cart abandoners, upsell products/services, and promote events. Segmentation is also part of SendPulse’s toolbox, letting you divide your email subscribers based on their website activity and email engagement. If you want to boost your lead generation, the service also has a great landing page builder to create converting pages. Lastly, besides its email marketing and automation tools, SendPulse has multilingual phone and email support to help you. For other, similar options, check out these SendPulse alternatives. SendPulse Features HTML email editor SMS and Viber marketing options Advanced email list segmentation eCommerce platform integrations Pricing This autoresponder service offers a free plan for 500 subscribers but for a limited number of monthly email sends. For more features and email sends, SendPulse’s pricing starts at $9/month for up to 500 subscribers. 9. MailerLite - Best email autoresponder for beginners Pricing: Paid plans start at $10/month, free plan Unique feature: Email open rate by location MailerLite is one of the simplest autoresponder software tools we reviewed, with an easy-to-use email editor and customizable templates. The software allowed us to create various email types, including classic campaigns, A/B Testing, surveys, autoresponders, and more. Regarding email automation, MailerLite enabled us to create simple workflows based on behavioral data. During our extensive MailerLite review, we found the builder simple and the workflows straightforward. However, we believe the software is more basic than other tools on our list, which is great for beginners. Moreover, the autoresponder will equip you with some great reporting and analytics tools. The best feature we found was that it could display email open rates by location, a valuable insight that not many marketing automation platforms have. This way, you can improve the performance of your email marketing campaigns and target your openers with more relevant content. For other software like MailerLite, take a look at these MailerLite alternatives. MailerLite Features Advanced analytics and open rate by location Unsubscribe page builder Landing page builder tool Powerful email tracking features Pricing MailerLite’s free plan allows you to send 12,000 emails/month to up to 1,000 email subscribers. Pricing starts at $10/month, giving you access to more features. Read Full Mailerlite Review Additional Resources to Check What Is Email Automation? Beginner’s Guide Best email automation software Choose the Best Autoresponder Software for Your Needs A smart, automated responder will help you deliver relevant messages to engage and nurture your subscribers while establishing a relationship with them. So, choosing the right software for your business is paramount since it will help you make a difference and be smarter and more efficient than your competitors. If you have decided to try Moosend, sign up for an account and see how our autoresponder can help you and your business achieve greatness together. Time to step up your email marketing game, one auto-response at a time! Frequently Asked Questions (FAQs) Here you'll find some of the most prominent questions we've been getting regarding autoresponders. 1. What is the best autoresponder service? There are several great autoresponder services such as Constant Contact, Mailchimp, AWeber, Brevo, and Kit. However, Moosend is the best choice among them due to its advanced automation features, its ease-of-use and scalable pricing that doesn't stop businesses from growing. 2. Why should I use an autoresponder email service? Autoresponse emails are an integral part of your email marketing strategy because they allow you to send subscribers the right message at the right time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save precious time. 3. What are common use cases for autoresponders? Typical uses for autoresponders include sending a welcome email series to new subscribers, abandoned cart notifications, event registration confirmations, and promotional messages for new products/services. Autoresponder messages can also be used to deliver post-purchase follow-ups and automate customer service inquiries. 4. How do I set up an autoresponder? First, you need to create an account with an autoresponder service. Then, you upload your email list, select and customize an email template, and finally set up rules and triggers that dictate when the automatic message will be delivered. 5. What are the key features to look for in autoresponder software? Great autoresponder software should have a visual automation builder, pre-built templates for automated journeys, A/B testing, rich analytics, and integration with other popular apps. A scalable pricing model is also preferable to ensure it won't harm your business growth. 6. How much does autoresponder software cost? There are both free and paid autoresponder tools. Usually, the downside of free versions is that they are severely limited in terms of functionality. Some of the top affordable solutions to consider are Moosend and SendPulse, starting as low as $9/month for up to 500 contacts. --- ### MailerLite Review 2025: Pros, Cons & Pricing [Analyzed] > Wondering whether MailerLite is a good fit for you? Check our in-depth MailerLite review to find out more about its pros, cons, and pricing. - Published: 2023-05-30 - Modified: 2025-04-25 - URL: https://moosend.com/blog/mailerlite-review/ - Categories: Email Marketing, Software - Levels: Beginner, Intermediate MailerLite has established itself as a simple and handy email marketing software to create professional emails, popups, workflows, and websites. But is it as good as it seems? In this MailerLite review, we will closely examine what made the software so popular, focusing on the features and pricing. Of course, we will also pinpoint the areas that need improvement and what this email marketing platform is currently missing compared to other tools, such as Mailchimp, Moosend, and Constant Contact. Without further ado, let’s start. Disclaimer: The information below is accurate as of May 2023. MailerLite Overview & Ratings Before we take an in-depth look at MailerLite’s strengths and weaknesses, let’s see our overall feature rating of the platform. MailerLite made into our list of best email marketing services due to its user-friendly interface, simplicity, and affordability. Overall, it is a great option for small businesses and beginners who want to get started with email marketing. Among its strengths, you will find the intuitive drag-and-drop builder and email deliverability. Nevertheless, MailerLite also comes with certain cons, including the lack of advanced features, such as advanced automations and reporting, as well as the limitations of the free plan. With these in mind, let’s continue with a summary of the pros and cons we found. MailerLite Pros & Cons: Summary Below, you can see where MailerLite excelled and what areas need improvement: Pros Cons Ease of use Marketing automation Email editor Review process Newsletter templates Reporting and analytics Sign-up forms & Landing pages Spam & design testing Email deliverability Customer support Segmentation & Personalization Affordability Integrations Now let’s analyze MailerLite’s features, starting with the pros. MailerLite Review: Pros Analyzed Before we proceed, we should mention that MailerLite has launched a new version of its software, with the old one turning into MailerLite Classic. In this review, we used the new version. If you want to discover what changed, we recommend checking out this MailerLite vs. MailerLite Classic resource. Ease Of Use Starting with the user interface (UI), MailerLite has a clean dashboard to find everything you need. The left-side menu will redirect you to the apps and builders, while you can also access your account settings, templates, and more. We also liked that you can customize your dashboard by selecting your preferred theme. MailerLite offers light and dark modes, while the auto option will match your default preferences automatically. You can find this option under your profile, where you can also enable two-factor authentication, change your profile photo, reset your password, and opt-in for MailerLite’s newsletter. Overall, navigating our profile was fast and easy, something we always appreciate when working with email marketing tools. This is surely a win for every modern email marketing platform that wants to provide a seamless user experience. Now let’s move on to the email builder. Email Editor We found MailerLite’s email campaigns builder under the campaign option, allowing us to create regular, A/B split, RSS feed, or auto-resend campaigns. After clicking the regular one, we had to insert the sender's name and email address. Note: To access the email and form builders, you must first verify and authenticate your domain through your account settings. This will take several minutes, especially if you aren’t familiar with the DKIM and SPF authentication processes. When you are done, you can finally access and select the builder that suits your needs. As you can see, there are three options to choose from: drag-and-drop editor rich-text editor custom HTML editor (only for Advanced plan users) Using MailerLite’s drag-and-drop editor was pretty smooth. As you can see below, the content blocks are neatly organized in categories in a drop-down menu, allowing you to add headers, text, and visuals. MailerLite offers several options to build different types of emails, from eCommerce offers with countdown timers and product blocks to surveys and quizzes. What was impressive about the builder is that, apart from social buttons, it allowed us to add Instagram and Facebook posts. This is a unique feature that many eCommerce brands can easily use to cross-promote content and showcase products and social media content through email. Below, we used a post from Calvin Klein to show you how easy it was to add it: Lastly, the drag-and-drop editor builder lets you track recent changes in your email design. We found this quite useful, especially if multiple people are involved in the creation process. Important: On May 24, 2023, MailerLite teased the existence of a new drag-and-drop editor through a sneak peek email and video. We’ll take a look at the new version when it’s released to keep our review updated. Email Template Gallery Now, let’s move on to the email templates. Here, we found 90 pre-made designs organized into 12 categories for easier navigation. MailerLite has different templates for various occasions, including holidays, events, newsletters, RSS campaigns, notifications, and more. We found the newsletter templates modern and customizable. The variety of designs is a plus, saving you valuable time and effort. Moreover, there’s a “My Templates” option where you can create and save your designs or import some in . zip or . gz (Linux) format. Important: MailerLite’s templates aren’t available in the free plan, and you have to upgrade to the Business plan to use them. Sign-up Forms MailerLite will ask you to verify your domain to access the builder, as with the email campaign builder. After you add a name to your form, you can choose the type you want to create: a pop-up, an embedded form, or a promotion (only for Advanced users). Next, we were prompted to create a new subscriber group to continue the form content creation. When we did, we found 24 templates, including full-screen, half-screen, model, and slide box forms. Now let’s take a look at MailerLite’s form builder. Our experience with forms was very positive. The drag-and-drop builder was easy to use, and the UI was clean, allowing us to find everything we needed to create our newsletter signup form. The available content blocks included text, images, countdown timers, and social links to make our creation more unique and targeted. Design-wise, we also had a lot of options to choose from, from background customizations to content elements, fonts, and button settings. Besides changing the colors and width, MailerLite’s form editor allowed us to change the form type, which is very convenient and time-saving. Moreover, we got various options to make the form compliant, including a privacy policy, confirmation, GDPR, interest groups, and reCAPTCHA checkbox. When we finished, the form builder let us create a post-subscription success message, which was very convenient and fast. Overall, MailerLite’s form builder is user-friendly and has everything you need to create pop-ups and embedded forms with a minimal learning curve and many design options. After you finish your form, you can set up triggers, frequency, schedule, and visibility. Then you are ready to use your new pop-up to boost your lead gen. Email Deliverability Another crucial part of our MailerLite review is the email software’s deliverability score. According to findings from different tests, from 2017 to 2023, MailerLite has shown that its lengthy and rigorous verification process has managed to keep email delivery rates high. With a score of 91. 7 in 2023, the ESP has room for improvement to return to the 98 it featured in 2022: However, judging by the overall performance, it seems that MailerLite pays attention to its email deliverability, which is higher than other tools in the same table. Segmentation & Personalization Email list management, segmentation, and personalization are present in MailerLite’s platform. While there’s no in-built CRM tool like in other tools, you can use the available options to segment your audience based on various criteria, including location, age, etc. Before you group your contacts, you need to add them through the Subscribers tab. The process was pretty straightforward. All we had to do was drop our CSV list in the box and then import our subscribers following the necessary steps. MailerLite offers different options to add contacts, including copying/pasting from Excel, adding a single subscriber, and importing from Mailchimp. Moving on to segmenting our audience, we found the process pretty simple. MailerLite asked us to set the parameters of our group, choosing from various options, such as location or signup source. Moreover, there’s a “fields” option to segment your contacts based on the tags you created while importing your subscribers. We also found that you can manage your email list through automations by setting up certain actions to keep everything up-to-date. Personalization Regarding personalization, MailerLite lets you personalize your subject lines and add dynamic content blocks in your campaigns to create more targeted offers for your customers. For simple personalization elements, you can select the variable option found in the customization box on the right: You will find the options for the dynamic blocks after clicking the “eye” symbol found on top of each content block when hovering over it. MailerLite gives you different options to specify and customize the recipients who can see your content and exclude certain subscribers. Lastly, it’s worth noting that MailerLite’s dynamic content doesn’t have if/then/else logic to personalize your email campaigns further. This may be a drawback for those who want to build more advanced blocks. Now let's move on to another crucial section. Affordability Looking at MailerLite’s pricing page, we discovered that the tool is among the cheap email marketing services that one can get. The Growing Business plan starts at $10 monthly for 1K contacts (plus $2 tax). Users will get unlimited emails, access to templates, dynamic campaigns, and more. To get the more advanced options, including the custom HTML editor, promotion pop-ups, and multiple automation triggers, you must get the Advanced paid plan, starting at $21. For what it offers, MailerLite is an affordable option for new business owners and marketing professionals who want to get started with email marketing but have a small budget. Landing Pages Moving on to the additional features, we found MailerLite’s landing page builder under the Sites tabs on the left-side menu, where you can create websites. To get to the builder, we had to enter a name for our page and select a subscriber group; then, we got the option to start from scratch or select one of the landing page templates. We found 49 pre-made designs neatly organized into categories for easier navigation. The templates are modern and customizable, following the drag-and-stop email editor’s logic. This made it a lot easier for us to create our page as we were already familiar with the builder. Compared to other landing page tools, MailerLite’s editor is a simple and fast solution to power up your lead generation without using additional software. Lastly, the website builder follows the same logic, allowing you to create your webpage as you would with your landing pages. Integrations Last but not least, we checked MailerLite’s integration list, which features 140 integrations with popular third-party apps, such as WordPress, Shopify, Stripe, and social media networks. You can also access MailerLite’s API to connect the software with other apps through a developer. Furthermore, you can use Zapier to connect the ESP with other tools if no dedicated integration is available. Try MailerLite MailerLite Review: Cons Analyzed After examining the platform’s strengths, it’s time to examine its weaknesses and areas needing improvement. Email Marketing Automation Tools Another important part of our MaillerLite review is the available marketing automation features of the tools we explore. Before testing the feature, we noticed that multiple users claimed they weren’t as advanced as other email marketing platforms. After checking it, we also concluded that the automation tools are very basic compared to other services such as Mailchimp or ActiveCampaign. Nevertheless, this makes the software great for beginners and business owners with simple needs. So, with this in mind, let’s see how the workflows performed. First off, MailerLite offers you the option to start from scratch or use one of 15 pre-made templates, ranging from welcome and new promotions to abandoned cart and webinar invitations. Important: Three of the workflows are only available for Advanced users, including the webinar, advanced welcome, and demo call invitation. MailerLite’s automations felt too simple after looking at Mailchimp’s Customer Journeys. Moreover, you can't drag and drop to rearrange the steps of your automated workflow or duplicate the selected items. Regarding the conditions and actions, MailerLite will give you different options to target your subscribers and customers based on their behavior, such as after completing a form or leaving a product in their basket. You need to upgrade your plan to the Advanced option for multiple triggers. Apart from that, there’s an A/B Testing option to create split tests and check various elements to find the perfect sequence. In a nutshell, despite the easiness of use that the editor offers, it felt a little rigid compared to other tools. The advanced templates are only for Advanced plan subscribers, and the functionality may seem lacking to experienced users. Nevertheless, automation is available on all plans, even on the free version. Lengthy Review Process After signing up for MailerLite’s Business plan, it took a while for the software to verify our account and let us send our campaigns. Moreover, we couldn’t access the email editor without authenticating our domain, which we haven't encountered before while reviewing email marketing software. While we understand the need to keep deliverability high and keep non-ideal customers away from misusing it, the thorough approval process felt quite lengthy. We also felt we could at least have been granted access to test the editor and create our campaign while waiting for MailerLite to review our account. This may feel too much for professionals who want to get started on the spot or people testing numerous tools to find the best fit for their business. Now let’s move on to another important part of our MailerLite review. Reporting & Analytics Measuring your email metrics and campaign success is crucial in digital marketing. To do so, the platform will give you access to important metrics to monitor your performance. While MailerLite has some cool features, such as open rate by location and click maps, the lack of a dedicated analytics tab and its basic reporting capabilities are a bummer. For example, to check our subscriber metrics, we had to go to the subscriber tab and click on the stats option: To get access to individual reports for each campaign, you need to send your email first and then check its performance. If you want an overview, you can go to your dashboard and check the Campaigns box to see your open rate, clicks, and click-to-open rate (CTOR). Overall, MailerLite’s reporting and analytics are great for tracking your email, subscriber, and webpage performance; however, they could be more advanced. It’s also worth mentioning that eCommerce tracking is also available, but it’s limited to Woocommerce and Shopify stores. Spam & Design Testing One of MailerLite’s biggest cons is the lack of spam and design testing tools to improve your email campaigns before they reach your subscriber’s inbox. The only available feature is a message preview on desktop and mobile that sadly doesn’t show you how your email will look on different email clients. MailerLite only allows you to save your preview and copy a link to share with your team. Apart from that, you can’t fix any problems or run it through a spam check. The lack of design and spam tools are probably MailerLite’s greatest weakness, especially since the tool is geared towards beginners who may not have the knowledge or skill to fix common mistakes. Customer Support Based on our experience and other customer reviews, MailerLite’s support team is fast and reliable. However, certain things made us add customer support to the cons sections despite the positive experience. The first thing we noticed is that live chat support is only available for Advanced users, which means only the knowledge base and email support channels were available to us. What’s more, for an email marketing service that promotes a free plan, the limitation of assistance to only 30 days of personal support is not ideal for free accounts. MailerLite’s customer support offers a knowledge base, an Academy, and a Community to find the answers you may seek. However, the lack of a live chat option for free and Growing Business users and the lack of phone support in the Enterprise plan made us add it to the cons section. MailerLite Review: Pricing After examining the pros and cons, it’s time to look at MailerLite’s pricing. The paid plans are pretty straightforward, offering four different options based on the number of subscribers you have. Let’s see more details below: Free Plan MailerLite’s free forever plan covers up to 1,000 subscribers and 12K monthly emails. Drag and drop email editor Email automation builder Websites 10 landing pages Signup forms and pop-ups 24/7 Email and chat Support for 30 days Best for: The free plan is great for testing the ESP’s functionality and capabilities. Growing Business This plan starts at $10 monthly (about $12 with tax) for 1K contacts, giving you unlimited emails and 24/7 email support. Digital products Unlimited templates Dynamic email campaigns Auto resend campaign Unlimited pages Unsubscribe page builder Best for: This is a great plan for beginners, even though it may feel limiting along the way due to the lack of specific advanced features. Advanced The Advanced plan starts at $21/month for up to 1,000 subscribers, unlimited email, and users. Custom HTML editor Promotion pop-ups Multiple triggers in automations Preference center Facebook integration Best for: As MailerLite’s advanced plan, this may be the most suitable option for businesses that are more serious about email marketing. Custom Pricing The custom pricing plan is geared towards Enterprises with over 100K contacts. Here, you have unlimited monthly emails and users, as well as 24/7 email and live chat support. Dedicated success manager Dedicated IP & deliverability consultation Custom landing page design Custom newsletter design Best for: Enterprises and businesses with bigger lists and more complex needs. MailerLite Alternatives After looking at MailerLite’s features and pricing, we concluded that the software is great for growing your business, especially if you aren’t an advanced user. However, if you need more complex automations and reporting, you can consider some of MailerLite’s best alternatives to help you scale faster. Below you will find three great email marketing competitors to help you: Moosend: an all-in-one email marketing and marketing automation solution offering a user-friendly interface, intuitive builder, newsletter templates, autoresponders, and more. It is an equally affordable tool that will give you what MailerLite lacks: spam and design tools, advanced reporting and analytics, and 24/5 live chat support. Mailchimp: as one of the most popular competitors, Mailchimp will give you access to more powerful automations and functionality. However, the pricing will be much steeper compared to MailerLite’s, so it’s best to consider this option after planning your email strategy and budget. You can consult our in-depth Mailchimp review to learn more about the software. Constant Contact: another great and more affordable (compared to Mailchimp) option you can get to continue your email marketing efforts. The software is great for small businesses and has a few handy tools to help you during your journey. For more details, check our Constant Contact review and see whether it fits you. Conclusion By analyzing MailerLite’s features and limitations, we can conclude that the software is great for supporting your email marketing needs, especially for small businesses and beginners. However, the lack of essential pro features, such as advanced automations and reporting, may not be ideal for eCommerce store owners and users with complex needs. To conclude our MailerLite review, our experience with the software was positive. Its simplicity and user-friendliness are perfect for starting your email marketing journey, learning the basics, leveraging the extensive knowledge base, and keeping your audience engaged. Try MailerLite for free Frequently Asked Questions (FAQs) Here you will find some common questions regarding MailerLite. 1. Is MailerLite safe to use? MailerLite’s platform is safe to use as they take all necessary precautions to ensure a safe experience. The software also has a rigorous authentication process to prevent spammers from using the tool and a strict anti-spam policy. 2. Is MailerLite free forever? MailerLite is a free email marketing platform offering a free forever plan for 1K subscribers and 12K monthly emails. Free accounts can use all the core features but don’t get access to the templates. 3. Is Mailchimp better than MailerLite? Both Mailchimp and MailerLite are great for small businesses. However, MailerLite is a more affordable and easier-to-use platform as it lacks Mailchimp’s advanced functionality. 4. Can I use my domain for MailerLite? MailerLite will let you use its root domain for landing pages and websites built with the software if you don't have a website on your custom domain. 5. What are some great MailerLite alternatives? Some of the best MailerLite alternatives with more advanced capabilities include Mailchimp, Moosend, ActiveCampaign, and Brevo (formerly Sendinblue). --- ### 11 Best Email Verification Tools For 2025 > Find top email verification tools to clean your email lists and improve your deliverability score and sender's reputation! - Published: 2023-05-29 - Modified: 2025-04-30 - URL: https://moosend.com/blog/best-email-verification-tools/ - Categories: Email Marketing, Software - Levels: Intermediate Regular email list cleaning is an essential part of this process. However, removing email addresses manually is unrealistic due to technical and time constraints; that’s why you should employ a dedicated tool to achieve that. Below, you’ll find 10 top email verification tools to maintain a good sender's reputation, improve your email marketing performance, secure a low bounce rate, and reduce spam complaints. 1. Bouncer Pricing: Starting at $8 for 1,000 emails Another platform that helps secure your email deliverability score is Bouncer. It offers a real-time bulk email verification API, enabling users to validate email addresses faster. This email checker spots disposable email addresses and catch-all domains to remove invalid or inactive accounts. It also performs an email toxicity check, identifying issues like hacked email addresses or spam traps to safeguard your sender’s reputation. Last, you can integrate Bouncer with multiple email marketing services, such as Moosend, Mailchimp, and AWeber, to name a few. Bouncer Features MX record detection Syntax and domain validation Customizable download options Toxicity check Deliverability kit Pricing Bouncer has a pay-as-you-go pricing system including all features, starting at $8 for 1,000 emails - visit their pricing page for more. 2. ZeroBounce Pricing: Starting at $15/month, credit system included Zerobounce is one of the most popular email verifiers that promises 99% accuracy and has been trusted by notable brands such as Netflix, Intel, and Airbnb. To get instant results, you can upload your list in various formats, including CSV, XLS, and XLSX. Except for bulk email validation, Zerobounce enables users to track activity data powered by AI tools to spot active subscribers and deliver more frequent, personalized campaigns to them. Also, they offer a blacklist checker to avoid damaging the sender’s reputation. Finally, through email finder, you can search for genuine addresses that benefit your business. ZeroBounce Features Bulk email validation service Email scoring capabilities Inbox delivery and email server testing Real-time blacklist monitoring Email finder Integrations with CRM and email marketing services Pricing Zerobounce’s monthly subscription plan starts at $15/month for 2,000 emails. Otherwise, you can choose the pay-as-you-go option, which is $16 for 2,000 emails. There’s also a free plan for up to 100 emails. 3. EmailListVerify Pricing: Starting at $139/month or $4 for 1,000 emails The next email verification service in the line is EmailListVerify. With a plethora of features, it helps businesses save money by removing invalid addresses and running essential checks to avoid spam traps and hard bounces. EmailListVerify spots catch-all domains, and you can benefit from the disposable email and MTA validator to remove bad addresses from your list of emails. It provides businesses with an SMTP validator to maintain a healthier email list. Finally, this bulk email verifier offers free tools like MX Lookup and blacklist checkers to ensure maximum email deliverability. EmailListVerify Features Syntax error and SMTP validation Email duplicates remover Hard bounce checker MTA validator Real-time API Pricing EmailListVerify has an affordable pricing plan starting at $4 for 1,000 emails. For businesses delivering a higher number of email campaigns, there are also subscription options starting at $139 for 5,000/day. 4. Neverbounce Pricing: $10/month for 1,000 emails, credit system is available Neverbounce is another email list verification tool committed to increasing your deliverability rate with an arrow of tools, including an automation functionality. It has features appealing to different business types, from enterprises to nonprofits. Regarding its bulk verification process, you can benefit from its free bounce analyzer and removal of up to 99. 99% of bounced emails from your list. You can also run a domain health check and advanced mail server validation to maintain maximum email performance. Finally, it has a user-friendly dashboard to save your verification history and access important insights. Neverbounce Features Bulk email list cleaning DNS record validation High-risk detection Automated list cleaning API, Java Script Widget, etc. Pricing NeverBounce’s subscription plans begin at $10/month for up to 1,000 emails, and there’s also a pay-as-you-go option. 5. Clearout Pricing: $31. 5/month for 5,000 credits, credit system is avai Another solution that can help with your email verification process is Clearout, which also supports your SQL/MQL list-building efforts. It enables businesses to discover accurate B2B email addresses to build powerful email marketing campaigns and boost conversions. Its verification tool offers quick, bulk email list verification to remove invalid email addresses. Moreover, it helps remove sub-addresses from ISPs like Gmail and Yahoo to keep single emails. It performs various checks, such as spam trap detection and mailbox error verification, to increase your deliverability rates. Clearout Features Auto-suggestion capabilities Extended SMTP validation MX record verification Duplicate and sub-address removal Guaranteed email delivery with email bounce elimination Pricing Clearout offers pay-as-you-go pricing options, starting at $21 for 3,000 credits. You can also select a monthly plan starting at $31. 5/month for 5,000 credits. 6. VerifyBee Pricing: Starting at $19 for 2,500 verifications per month VerifyBee is an email verifier supporting invalid email detection with an emphasis on improving your customer outreach and closing important deals. It has an intuitive interface to find everything you want quickly. This tool offers multiple CRM and email marketing software integrations to upload your up-to-date lists, perform real-time verification, and remove bad emails. As with every email verification service in this list, it’s GDPR compliant. VerifyBee Features Customer base sourcing Phone number validation MX and inbox checker Clear interface Pricing VerifyBee offers a free plan for up to 100 credits, while paid plans begin at $19 for 2,500 verifications/month. 7. QuickEmailVerification Pricing: $25/month for 500 credits/day, freemium plan Let’s move to QuickEmailVerification, which, as the name suggests, offers solutions to reach speedy and secure results and a real-time email verification API. Besides collecting valid emails and preventing duplicate or misspelled addresses, QuickEmailVerification also benefits businesses by enabling automation workflows to remove toxicity from your email lists and save time simultaneously. Finally, it offers helpful free tools, including a DMARC/DKIM analyzer and a domain name checker. QuickEmailVerification Features Drag-and-drop email verifier Detailed reporting Easy integration Automated workflows Domain typos suggestions Pricing With QuickEmailVerification, you can opt for the pay-as-you-go pricing option starting at $4 for 500 credits or a monthly plan costing $25 for the same number of credits. 8. DeBounce Pricing: $10 for 5,000 verifications DeBounce is another email validation platform that won the trust of notable brands, such as Samsung and Siemens, over the years. It offers many features that help minimize bounce rates, from disposable email checks to email deduplication. Moreover, you can use DeBounce to find catch-all domains, remove spam traps, and share credits with your teammates to collaborate in the email verification process. You can also access detailed reporting to explore the main issues of your email list. DeBounce Features Easy-to-use dashboard Syntax eliminator Selectable download options Domain confirmation MTA validation Pricing DeBounce’s pricing plans vary based on the number of verifications you want, starting at $10 for 5,000 verifications. 9. Mailfloss Pricing: $25/month for 10,000 credits, pre-paid credit system is available Another excellent tool for regular email list cleaning is Mailfloss. You can integrate it with your favorite ESP in simple steps to spot fake email addresses and fix typos automatically. With Mailfloss, you can set automatic daily cleaning to remove invalid email addresses before they damage your sender’s reputation. There are instant unsubscribing and tagging options and detailed analytics and stats to review results and optimize your email list building tactics if needed. Mailfloss Features Daily cleanup (e. g. , single email address verification) Auto-tagging and auto-update custom fields Detailed reporting Real-time API Role-based detection Pricing Pricing plans for Mailfloss start at $25/month for 10,000 credits with the Lite. You can also get pre-paid credits beginning at $4 for 1,000 credits. 10. Hunter Pricing: $49/month for 1,000 verifications, free plan Finally, we present Hunter, a customer outreach tool for those interested in a platform with more than email verification capabilities. It offers a fast email checker with a high accuracy level. In short, you can conduct validation checks, such as domain, mail server response, and syntax. Moreover, you can use domain search and email finder tools to spot professionals and businesses you’d like to connect with. Hunter Features Email verification tools Email finder Domain search Multiple integrations Pricing Hunter has a free plan but with very limited capabilities. Paid plans start at $49/month for 1,000 verifications. 11. Skrapp Pricing: $42 for 2000 emails, 200 emails free per month. Skrapp is an email finder and verifier tool, your first step in closing deals with your prospects. For email verification, their algorithm indexes public web pages and simulates emails based on company email patterns. It also checks the existence of emails by interacting with email servers. Skrapp handles duplicate searches really well. They keep a record of every email searched, and credits will not be deducted if the search has been made before. You can find all the emails you have verified on their simple and user-friendly dashboard. Skrapp Features Bulk email verifier Find verified emails Simple dashboard Single credit usage for multiple searches of the same email Pricing Skrapp operates on a credit system, with each credit allowing for two verifications. They also offer 200 free email verifications each month. Paid plans start at $42/month for 2,000 verifications. Email Verification Benefits For Your Business Do you want to learn more about the fruit you’ll reap using email verification tools? Let’s see: Up-to-date email lists: Verifying email addresses regularly keeps active customers engaged and maintains a high deliverability score. Lower bounce rate: Removing invalid, duplicate, and misspelled email addresses will help improve your email metrics and make it to your subscribers’ mailboxes. Better sender reputation: A high sender reputation score ensures that your email campaigns will be delivered successfully, with fewer spam complaints. Lower cost rates: Most ESPs charge their customers based on the number of subscribers they have in their list, so you reduce the costs with regular cleaning. Choose The Best Email Verification Service For Your Business As your email list grows, removing invalid, dangerous, or duplicate email addresses is vital to keep your metrics high and email costs low. Email verifiers will help you promote their products/services. Find the best one based on key features like speed, data security, uploading options, and pricing. Note that most email service providers have integrations with email marketing platforms that are native or available through Zapier to enable their customers to maintain their list hygiene. For example, Moosend offers integrations with tools like NeverBounce, QuickEmailVerification, and Clearout. Sign up for a free trial today to test our features. FAQs Here’s a rapid-fire round of frequently asked questions about email verification: 1. How can you do email verification? You can use a dedicated email verification tool such as Neverbounce or Zerobounce to eliminate invalid email addresses that can hurt your sender's reputation. 2. What are the different types of email verification tools? There are three main types of email verification - valid, risky, and invalid. However, each email verifier may handle these terms differently. 3. What is the difference between email validation and verification? Email verification confirms that an email address belongs to a real person, while email validation that the address entered is correct. They’re usually used interchangeably, as most verifiers and email validation tools offer similar services. --- ### 43 Best SaaS Tools Per Business Function In 2025 > Find 43 top SaaS tools for all business types, including Trello, Zoom, Shopify, and Slack, to optimize your day-to-day operations! - Published: 2023-05-22 - Modified: 2025-04-25 - URL: https://moosend.com/blog/best-saas-tools/ - Categories: Marketing - Levels: Beginner, Intermediate The COVID-19 pandemic showed business owners and leaders that, in most cases, it’s possible to move your operations partially or entirely remotely. With the appropriate platforms and tools, you can overview and complete all essential tasks fully online. So if you’ve decided to give remote work a shot, you’ll need a bunch of platforms to ensure a smooth transition to the new arrangements. There are loads of SaaS tools to choose from to help your teammates thrive in a digital environment. In this guide, you’ll find a list of 43 Software-as-a-Service tools covering different business needs to select those that suit your business and working style. Project Management Software Project management platforms enable individuals and teams to organize their projects effectively, divide them into different tasks, and assign them to employees accordingly. Let’s explore some of the best options: 1. Trello Best for: Startups, Enterprises, Agencies Pricing: Starting at $6/month, Free plan Top feature: Workflow automation Trello is a Kanban-style project management solution with a drag-and-drop dashboard that helps professionals meet important deadlines. They offer intuitive applications for marketing, product, engineering, and design teams, letting them assign and monitor projects in simple steps. This tool enables teams to create boards comprised of lists and cards describing various tasks, including assigned members. You can also use its premade workflows, such as onboarding and brainstorming. Finally, Trello offers additional intuitive features, such as integrations with platforms like Jira, Slack, Zoho, and automation capabilities to increase productivity. Trello Key Features Boards, cards, and lists Subtasks, checklists, and attachments Automation capabilities Power-ups and integrations Calendar and activity log Pricing Trello has three main paid pricing plans starting at $6/month - their most popular is Premium, at $12. 5/month. They also have a limited free plan for beginners. 2. Asana Best for: Small businesses, Agencies, Enterprises, SaaS businesses Pricing: Starting at about $15/month, Free plan Top feature: Mobile app Another cloud-based software that lets businesses plan and deliver their tasks effectively is Asana. Its features aim to improve team collaboration and help small businesses and enterprises meet their goals. With Asana, you get a clear overview of your projects and can set specific rules to automate a part of your tasks. You can work flexibly across different teams and receive status updates based on the progress. Finally, Asana offers SaaS applications for Marketing, Operations, and Product teams, and it’s suitable for fully remote teams due to its extended functionality and flexibility. Asana Features Workflow builder Kanban boards and Gantt charts Real-time insights Goal-tracking Mobile-responsiveness Integrations with 200+ apps Pricing Asana offers a free forever plan for beginners with essential but valuable capabilities. You can switch to the Premium plan to sync with your teammates for more complex projects, starting at approximately $15/month. 3. Proofhub Best for: SMBs, Enterprises, Real Estate, Software Pricing: Starting at $45/month, Free trial Top feature: Time tracking Proofhub is a project planning software that promises top-notch capabilities. Apart from planning and tracking, you can also use it to communicate with your team members and share valuable notes and feedback. You’ll get everything you need, from project templates to workloads and time-tracking. You can also build daily agendas and upload files and docs your teammates will find helpful. Proofhub also sports custom and resource reporting, project views, and milestones. They also provide accessibility options like keyboard shortcuts, multiple languages, and bookmarks. Proofhub Features Various project view options (e. g. , table, Gantt) Workload and customized reports Custom roles and guest Integrations and API access Stickies and bookmarks Project exports Workflows Pricing Proofhub is pricier than its alternatives, but it offers many assets to help you thrive. The Essential pricing plan is $50/month but offers limited capabilities compared to the Ultimate Control plan, which costs $99/month. Email Marketing Tools With an ROI of $42 for every dollar spent, email marketing should be part of every business’s marketing and brand awareness plan. However, you need an email marketing service with user-friendly solutions and flexible pricing to leverage its benefits. Learn more below: 4. Moosend Best for: SMBs, eCommerce, Agencies, Bloggers, Publishers Pricing: Start at $9/month, 30-day, Free trial (Sign up here) Top feature: Audience management Moosend is an all-in-one email automation tool with excellent assets that comes at a very affordable price compared to its counterparts. It has an intuitive drag-and-drop builder and premade email templates to create beautiful email marketing campaigns without needing coding or design experience. Moosend helps businesses deliver highly targeted campaigns using its premade automation workflows and list segmentation feature. Moreover, it provides users with email list-building tools, such as landing pages and subscription forms. Finally, you’ll get access to thorough reporting and analytics assets to keep track of essential email metrics, such as open and click-through rates. Moosend Features Email editor and newsletter templates List segmentation Automation workflows A/B Testing Reporting and analytics Sign-up forms and landing pages Integrations Pricing Moosend’s paid plans start at $9/month for unlimited emails, automation workflows, landing pages, sign-up forms, and access to an SMTP server. Start your 30-day free trial to explore our features. 5. Constant Contact Best for: SMBs, Education, Government Pricing: Starting at $12/month, Free trial Top feature: Event management option Constant Contact is another email marketing platform that helps businesses reach their audiences with timely and relevant campaigns. Apart from email, it also has SMS, social media, and CRM capabilities to build a unified customer experience. Its email tools include an easy-to-use editor and premade templates, and marketing automation features, such as dynamic content blocks. You can also track your campaign performance through analytics, including engagement reports, heat maps, and campaign comparisons. You can learn more about Constant Contact in our dedicated review. Constant Contact Features Email template library Drag-and-drop email editor List growth solutions Email segmentation and automation A/B Testing Event management Pricing Constant Contact offers three main paid plans, starting at $12/month for the simple version, and can reach up to $80 for more advanced solutions, such ads, and lead generation. 6. Mailchimp Best for: eCommerce, SMBs, Agencies Pricing: Starting at $20/month, Limited free plan Top feature: Advanced automation workflows Next in the line is Mailchimp, one of the most popular email marketing platforms for eCommerce businesses. This email service provider has many customizable templates to build unique campaigns and a Creative Assistant to optimize and resize them. Mailchimp gives businesses effective audience management tools, such as behavioral tagging and predictive demographics. You can also create multi-step automation workflows to send timely and relevant campaigns to your subscribers. Finally, you can experiment with different email versions and find which will work best for your audience through A/B Testing and its delicate Smart Recommendation tool. Mailchimp features Premade templates and email builder Email list management Reports and analytics A/B Testing Creative capabilities Multi-step automation workflows Pricing Mailchimp offers a limited free plan for freelancers and beginners. Its Standard plan with valuable features, including personalization and segmentation, start at $20/month. But if it’s too complex or expensive for your needs, here are some Mailchimp alternatives. E-commerce Platforms Are you looking for a holistic eCommerce platform that will help you manage all business processes of your website in one place? Here are some options to consider: 7. Shopify Best for: eCommerce, Retail, Enterprises Pricing: Starting at about $35/ month, Free trial Top feature: Powerful analytics tool Shopify is one of the top SaaS eCommerce platforms for businesses wishing to manage everything in one place, from finding a domain name to invoicing and managing your inventory. It has an effective online store editor with many available themes to build a website that matches your branding. Plus, Shopify offers solutions to market your business successfully. For instance, you can access significant insights to look at customer journeys in-depth, chatting, and social media integrations to track your communications with customers. Shopify Features Online store builder and customization Customer insights Multiple payment options Shipping solutions Email and messaging capabilities Centralized inventory tracking Pricing Shopify’s pricing starts at about $35/month for basic features, which is most suitable for small businesses. The next option is at $101/month for more advanced solutions. 8. Wix Best for: eCommerce, Restaurants, Fitness, Bloggers Pricing: Starting at around $16/month Best feature: Flexible payment options Another great option for novices in the eCommerce world is Wix, a website builder with a wealth of growth and promotional options. This tool has 800+ premade templates and a mobile app to create your website on the go, including secure web hosting. Among other essential features, Wix offers sales, payment, and marketing solutions to nurture your visitors and convert them into customers. These include Facebook ads, emails, and client management. Finally, they are an excellent option for Fitness businesses and Restaurants, as they help with reservations, classes, etc. Wix Features Editor and templates SEO tool Mullti-channel sales Event creation Online payments Pricing Wix offers various pricing plans based on your business. The most popular choice is Unlimited, starting at around $16/month. Visit their pricing page for more information. Team Collaboration Now, let’s move to two SaaS communication tools enabling teammates to discuss projects, issues, and concerns in real-time: 9. Slack Best for: Media, Enterprises, Startups, Tech Pricing: Starting at $7. 5/month Top feature: Knowledge base If you operate fully remotely, it’s hard to skip Slack from this SaaS product list. It’s a notable collaboration tool with many features that bring teams together to thrive. This platform enables users to ping their teammates, create channels, share valuable docs, and even communicate with people outside their company. Moreover, Slack offers a workflow builder and a security system to ensure your files and data remain private. You can also jump into a conversation using huddles or share short video clips if you want to explain a concept in-depth. Finally, there are multiple integrations, such as Zoom or Gmail, to build the ultimate internal communication tool. Slack Features Public and private channels Video or audio calls (huddles) Audio, video, screen recording Various integrations Accessibility options (e. g. , keyboard shortcuts) Slackbot Pricing Slack’s paid plans start at $8. 75/month for basic features. There is also a free option for a limited time if you wish to get together with your team for a short project. 10. Microsoft Teams Best for: SMBs, Enterprises, Education Pricing: Starting at $4/month per user (annual subscription) Top feature: Webinar hosting If you’re already familiar with the Microsoft Outlook stack, then you probably know its product Teams and its amazing capabilities when it comes to virtual collaboration. Its chatting options include instant messaging, file sharing, and video/audio calls. This platform sports a decent virtual conferencing solution to hold online meetings with screen sharing and custom background features. You can also use Teams to hold webinars, starting from registrations to insights on attendee participation. Microsoft Teams Features Instant chatting and messaging Video conferencing and online meeting Webinar management Hot desking Apps and integrations Workforce management Pricing The pricing plans range from $4 to $12. 5/month per user paid annually. Check how pricing differs if you obtain the whole MS Outlook packaging at their dedicated page. Video Conferencing Are you looking for more tools to hold virtual meetings that enable real-time interaction? Here are two options for you - except for MS Teams shared above: 11. Zoom Best for: Education, Retail, Financial Services, Government, Healthcare Pricing: Starting at $16/month per user, Limited free plan Top feature: Conference room systems Zoom needs no introduction when it comes to video conferencing. It has all the assets your business needs to hold online conferences, events, and webinars for online or hybrid workspaces. Zoom equips you with a chatting option, a phone system, and a whiteboard to spark instant creativity and brainstorming. It also has a Conversation Intelligence feature, which is suitable for for those using his platform to drive more sales and deals. Finally, you can use Zoom Huddles to boost connectivity in remote teams and make the most of social interactions. Zoom Features Online collaboration tools Email and calendar invitations Connected conference rooms Community and single-session events Virtual agent Pricing Zoom has a very limited free plan for beginners. Paid plans start at $16/month/user, but most companies select the Business plan at $20/month/user. 12. Google Meet Best for: SMBs, Startups Pricing: Starting at $7. 20/user/month Top feature: Live captioning If you’re a fan of the G Suite tech stack, then Google Meet is a viable option for you if you don’t want to search for other SaaS solutions. You can hold one-on-one video and group calls and, of course, meetings. The number of participants who can join depends on the pricing plan you choose. Some of the top capabilities of this platform are break-out rooms, noise cancellation, whiteboards for instant brainstorming, background blur, and different screen layouts to cater to the preferences of each participant. Overall, Google Meet offers a satisfactory conferencing experience for most business types. Google Meet Features Secure 1:1 and group meetings Mobile responsiveness Dial-in phone number Hosting control center Various layouts and accessibility options Pricing As a part of Google Workspace, this tool’s pricing starts at $7. 20/user/month for starters, but the most useful option for most SMBs is Business Standard, at $14. 40/user/month. Business Intelligence Every business that operates through a website needs to analyze its traffic and user behavior to understand the needs of its buyer personas and optimize its strategy accordingly. Here are two platforms to dive into valuable customer insights: 13. Google Analytics Best for: SMBs, Startups, Enterprises Pricing: Freemium plan Top feature: Proactive reporting Google Analytics has proven to be game-changing for businesses aiming to improve the performance of their website, campaigns, and products. This platform helps you analyze and predict user behavior and take all necessary steps to keep your metrics healthy and customers happy. Google Analytics provides users with excellent reporting assets, unveiling real-time data, engagement, and acquisition, among others. It enables you to visualize your data and share them with your teammates and leaders and make the most of integrations if you need to dive deeper into data. Google Analytics Features Built-in automation Various reporting capabilities Cross-platform advertising attribution Custom reporting and data visualization Integrations (e. g. , Good Ads, Search Console, etc. ) Pricing Google Analytics offers valuable tools for SMBs for free. To get access to Google Analytics 360, which is a premium plan, you’ll spend $12,500/month. 14. Tableau Best for: Finance, Healthcare, Retail, Media Pricing: Starting at $15/user/month (billed annually) Top feature: Intuitive dashboard Another option to analyze and visualize important customer data is Tableau. It has a drag-and-drop interface and secure collaboration tools to drive accurate data-driven decisions. You can collect and import data from multiple sources, such as spreadsheets or other BI and CRM software. With Tableau, you access a wealth of visualization options, from charts to maps, to get a better view of your data. You can also get access through iOS or Android. Tableau Features Real-time data exploration Various visualization options Robust security Predictive analytics Mobile view Pricing Although Tableau’s paid plans start at $15/user/month, the most popular plan is Tableau Creator, which costs $70user/month. Both options refer to annual subscriptions. Digital Marketing & SEO Tools If you invest in inbound marketing and want to analyze, monitor, and improve your organic traffic, we have two options for you, followed by a tool every eCommerce business should consider: 15. Ahrefs Best for: Enterprises, SMBs, SaaS companies Pricing: Starting at $99/month Top feature: Content explorer Ahrefs is an excellent SaaS tool for businesses that want their websites to rank higher on popular search engines such as Google or YouTube. In its intuitive dashboard, you can track changes in important metrics such as health score, referring domains, and domain rating, among others. In short, Ahrefs provides users with a site and keyword explorer and site auditing to find SEO issues before it’s too late. They also have a dedicated tool for marketers who want to spot new content ideas to stand out from the competition. Ahrefs Features Website authority and health score Baclilnk and broken link checker Keyword generator for different engines Site audit Content explorer and gap analysis Pricing Ahrefs pricing starts at $99/month and can reach up to $999/month for enterprises. Visit their dedicated page for more info. 16. Semrush Best for: SaaS, Enterprises, Retail Pricing: Starting at $120/month Top feature: Competitor tracking Another SaaS marketing platform you can use to optimize your digital marketing channels is Semrush. Except for SEO capabilities, it offers social media, content marketing, paid advertising, and competitor research opportunities. Semrush will help you increase your organic traffic with excellent keyword research tools, including on-page and off-page SEO suggestions based on up-to-date data. Finally, you can use its tools to power up your paid advertising tactics and conduct market and competitor analysis to stay ahead of the curve. Semrush Features Rank tracking Local SEO Content creation, analytics, and optimization Website monetization Social media management Competitor analysis Pricing Semrush has three main pricing packages, starting with the Pro plan at $120/month for up to five projects. 17. Zapier Best for: Startups, SMBs, Enterprises Pricing: Starting at $30/month Top feature: Advanced data security If you’re looking for an app that will help you integrate different platforms and automate your marketing and sales processes, then Zapier is the right SaaS tool for you. You can connect it with 5000+ apps using a drag-and-drop editor tool and following simple rules. Most importantly, Zapier checks all the security boxes needed to safeguard your data privacy, letting you transfer and integrate data from different platforms without hesitance. Zapier Features Secure logins Filtering and formatting App restrictions Advanced admin controls 5000+ integrations Pricing Zapier has a free plan for limited tasks, while paid options start at $30/month. Social Media Management Do you need a dedicated social media management solution to improve your brand awareness and sales on platforms such as LinkedIn or Facebook? Have a look: 18. Sprout Social Best for: SMBs, Enterprises, Agencies Pricing: Starting at $249/month Top feature: Employee advocacy Sprout Social enables businesses to leverage the power of social media, by contributing to brand awareness, customer care and sales. It has applications for different industries, such as Travel and Hospitality, Software, Retail, and Education. This platform will help you sustain high engagement in your key social media platforms, schedule your social content in advance and analyze important metrics, such as impressions and shares. Moreover, it enables you to spot an actionable trend in your niche market and empower your employees to share important posts. Sprout Social Features Community management Task assignment Campaign planner and shared calendar Analytics and reporting Brand advocacy Pricing Sprout Social offers three main paid plans, starting at $249 per month. Enterprises can request a tailored quote. 19. Hootsuite Best for: SMBs, NPOs, Agencies Pricing: Starting at around $99/month (billed annually) Top feature: Content calendar If you’re looking for a more affordable social media management tool, you can look into Hootsuite. First and foremost, it offers an intuitive editor and planner to publish your content on time. It also provides users with suggestions regarding captions and sending times. Hootsuite secures easy collaboration to ensure that all your team members are on track. Additionally, you can set notifications for posts and messages to answer when needed. Finally, you can automate specific conversations to boost productivity. Hootsuite Features Bulk social media scheduler Analytics and social media listening Content inspiration tool and AI suggestions Social media monitoring Social ads Multiple integrations Pricing Hootsuite’s pricing starts at around $99/month for annual subscriptions. Visit their pricing page for more information. Customer Support Your support team plays a significant role in customer acquisition and retention, and you should provide them with specific tools to elevate their work. Here are two of them: 20. Help Scout Best for: SaaS, Ecommerce, Education, Media, Financial services Pricing: Starting at $25/user/month Top feature: Help Desk reporting Help Scout offers lots of solutions to create top-notch customer experiences and respond to important queries fast. It enables you to respond to customers through different channels using a shared inbox with your teammates. Moreover, you can easily access a knowledge base to address different requests. You can also deliver tailored recommendations and feel certain that security and encryption requirements are met. Help Scout Features Autoreply and Beacon help widget Conversation follow-ups and task assignment Advanced reporting Email integration High security and reliability Knowledge base (e. g. , FAQs) Pricing Help Scout has three main pricing plans: Standard, Plus, and Pro. The simplest one starts at $25/user/month. 21. ZenDesk Best for: SMBs, Startups, Enterprises Pricing: Starting at $19/user/month (billed annually) Top feature: Built-in routing and intelligence ZenDesk is a holistic customer service platform that provides users with solutions for support and sales teams. Regarding support, you get access to tools, such as ticketing, help center, and shared workspace for your agents. Plus, there is a routing and intelligence to send the right tickets to the right agent based on their experience, and AI solutions to resolve issues faster. Finally, you’ll get all the reporting and analytics tools you need to showcase your team performance and velocity across channels. ZenDesk Features Centralized workspace Smart workflows Embedded voice calls Reporting and analytics Onboarding and adoption guidance Third-party integrations Pricing Paid plans for the Support Team plan begin at $19/user/month (billed annually) and continue at $49 for more advanced tools. You can visit ther website to check out more info about the pricing of additional stack. CRM Software And now, let's move the customer relationship management software - the tools that will help you nurture your leads and close more deals: 22. Salesforce Best for: All business types Pricing: It varies based on selected features Top feature: All-in-one customer experience platform Salesforce is one of the most well-known SaaS tools with loads of amazing products for businesses. From customer service to sales and marketing, Salesforce provides users you with all the data and solutions they need at different customer journey stages to thrive. Overall, Salesforce helps businesses manage different accounts and sustain engagement and performance in the long term. Finally, it’s a scalable solution, so you can easily adjust your plans and features as the business grows. Salesforce Features Customer service and support Marketing automation Third-party app integration Real-time data In-depth customization Pricing Visit Salesforce’s pricing page to learn more about its plans. 23. Pipedrive Best for: Startups, SMEs, Enterprises Pricing: Starting at $20/month Top feature: Email capabilities Another excellent solution, especially for SMEs, is Pipedrive. First off, this CRM tool has a drag-and-drop visual sales pipeline to update deals easily. It offers lead generation and segmentation features to close deals faster, and a revenue forecasting tool based on data in your pipeline. In addition, it enables you to combine your customer relationship management tool with emails, to leverage this effective marketing by promoting relevant and timely communications. Make the most of its 250+ integrations to build a powerful sales engine. Pipedrive Features Intuitive dashboard and customizable pipeline Easy lead segmentation Analytics and reporting Web forms Email integration Pricing Pipedrive has four different main pricing plans for different business needs starting at approximately $20/month. Check out their pricing page for more. 24. Hubspot Best for: SMBs, Enterprises, Agencies Pricing: Starting at $20/month, Limited free plan Top feature: All-in-one business solution If you’re interested in purchasing a SaaS tool that combines all forces in one, then Hubspot is a viable option. It offers solutions for your customer service, sales, and marketing, including content management capabilities. Regarding customer relationship management, it enables you to track your customer activity in real-time and access tools like email and call tracking, sales automation, and reporting. Hubspot features Prospect tracking Meeting scheduler Live chatting Contact management Various integrations Pricing Hubspot has a free CRM solution for novices with simple demands. If you wish to learn more about their paid options, visit their website. Content Management Are you looking for a software solution to build and modify digital content inside your website? Here are two options to explore: 25. WordPress Best for: Bloggers, SMBs Pricing: Starting approximately at $10/month, Free plan Top feature: SEO-friendly WordPress is one of the most popular and widely used CMS, mainly because it’s safe, secure and easy to manage. It has flexible design, writing, and publishing solutions. However, if you want to build an eCommerce website, it’s best to consult a developer to overview the technical part. Overall, WordPress has lots of assets and plug-ins to cater to different business needs, such as domain management tools, website themes, and its eCommerce plug-in - Woocommerce. WordPress Features Intuitive website builder Multiple website themes Monetization capabilities Integrations (e. g. , Google Analytics) User management Pricing If you’re a beginner, you can start with a free package and move to paid plans starting at around $10/month as your business grows. 26. Joomla Best for: Startups, SMBs Pricing: Free with paid extensions Top feature: Unlimited design option Joomla is a free, open-source content management system for those who want to start a website or app. Made by developers and volunteers around the globe, this CMS remains a user-friendly platform with multiple capabilities. Overall, Joomla is easy to customize, offering various design options, plugins, and extensions. However, some users argue that even though it’s simple to start at the beginning, as your website becomes more complex, you’ll need development expertise. Joomla Features Intuitive editor and customization capabilities Search engine optimization Multi-lingual language optimization Mobile optimization Multi-user level permission Pricing You can start for free using a Joomla domain and pay if you move to private hosting. Accounting SaaS Tools If you want to move away from the Excel era when it comes to accounting and bookkeeping, one of these tools can be a great starting point: 27. Freshbooks Best for: Agencies, Construction, Consulting, Software Pricing: Starting at $8. 50/month Top feature: Client estimates and proposals Freshbooks is one of the best solutions for accountants wishing to optimize their day-to-day projects and automate some of their tasks. First, it offers various professional payment and invoicing options and a time tracker to keep a record of your working hours, among others. Moreover, you’ll be able to calculate taxes and expenses more efficiently and build thorough reports of your bookkeeping and accounting activities. Finally, it provides you with solutions to pitch to your clients and build business proposals that will stand out. Freshbooks Features Invoicing and easy online payments Payroll management Time tracking Profit, loss, tax reporting Client collaboration and proposals Pricing Freshbooks have three main pricing plans starting at $8. 50/month for freelancers and small businesses. There’s also an enterprise option - visit their pricing page for more. 28. Quickbooks Best for: Small businesses, Startups, Freelancers Pricing: Starting at $17/month Top feature: Inventory management Another accounting software suitable for small businesses is Quickbooks. You’ll manage expenses, customize invoices, and run reports to ensure your profit remains healthy. Plus, Quickbooks has inventory management solutions, GST and VAT tracking, and data migration capabilities, to name a few. Overall, it’s an excellent cloud accounting option that can improve your business operations in that area. Quickbooks Features Bank feeds Profit and expense tracking Multi-currency support Insights and reports Mobile app Pricing If you’re interested in Quickbooks, pricing starts at $17 per month. Check out their pricing page for features included in each plan. 29. Elorus Best for: Agencies, software teams, consultants, and freelancers Pricing: Free for up to 5 active clients. Paid plans start at $7/month Top feature: Invoicing, time tracking, and expense management Elorus is an "all-in-one" business software for project-driven teams. The application simplifies the process of time tracking, invoice generation, company expense management, billing process automation, and tracking of core financial business metrics. Through robust data sets, you can focus on your company's strengths and weaknesses, identifying opportunities for growth and development. Elorus seamlessly integrates with popular project management tools such as Asana, JIRA, Slack, and Trello. Additionally, it allows you to handle payments through a processor of your choice, including Stripe, PayPal, or Authorize. net. Elorus Features Invoicing Time tracking Project management Expense management Payment integration Client portal Pricing The free version of the application lets you work with up to 5 active clients. The Premium plan costs $30/month (billed annually) and enables work with an unlimited clientele. 30. Statrys Best for: SMEs, Startups Pricing: No account opening fee, 88HKD monthly fee Top feature: Multi-currency business account Statrys is a payment solution for SMEs and entrepreneurs, offering multi-currency business accounts for companies incorporated in Hong Kong, Singapore, and BVI. They provide hassle-free international payments to any country whilst offering local payment options in 11 different currencies, such as USD, AUD, THB, VND, INR, EUR, GBP, PHP, SGD, IDR, and TRY. Statrys Features Multi-currency business account Local payments in 11 currencies International payments FX Services Personal account manager Company registration in Hong Kong Pricing Business account fees start at HKD 88/month, with no minimum deposit or maximum transaction. Visit Statrys pricing page for a complete list of fees. 31. Synder Best for: Ecommerce businesses, SaaS companies, accountants Pricing: Starting at $52/month Top feature: Multi-platform transaction synchronization Synder is a powerful accounting automation software built specifically for ecommerce and service-based businesses. The tool connects seamlessly with Shopify, Amazon, Stripe, PayPal, QuickBooks and other major platforms. That way, eCommerce stores, accountants and other users can automate bookkeeping tasks and eliminate manual data entry errors. With Synder, businesses can automatically sync online sales, fees, taxes, and refunds into your accounting system with 100% accuracy. Its advanced reconciliation, multi-currency support, and real-time reporting make it a solid choice for brands that manage high transaction volumes or work across multiple sales channels. Synder Features Multi-platform ecommerce integration Real-time transaction sync Accurate reconciliation and reporting Multi-currency support Sales tax tracking and automation Revenue recognition for subscription-based businesses Smart rules for custom workflows Pricing Synder plans start at $52/month, with tailored options for growing businesses and accounting professionals. Visit their pricing page for more details. Design Software Do you need a SaaS tool to create content that will appeal to your customers? Let’s see two relevant platforms: 32. Canva Best for: Agencies, Startups, Media,... --- ### Brevo Review [Formerly Sendinblue] 2025: Pros, Cons & Pricing > Want to know more about Brevo? Read our in-depth Brevo review to find more about the features, pricing, and pros and cons of the platform. - Published: 2023-05-19 - Modified: 2025-04-10 - URL: https://moosend.com/blog/brevo-review/ - Categories: Email Marketing, Software - Levels: Beginner, Intermediate As of May 2023, Sendinblue has undergone a rebranding effort, resulting in Brevo, the platform’s new brand name. According to the company, the visual identity change occurred after they started thinking about how to help businesses grow better, offering more tools and capabilities. Today, we will conduct an in-depth Brevo review to check out the features and see what this email marketing service is about. So without further ado, let’s find out its strengths and weaknesses, pricing structure, and answer some common questions. Disclaimer: The information below is accurate as of July 2024. Brevo (Formerly Sendinblue) Overview & Ratings Before we dive into specifics, let’s see what Brevo is all about, starting with our ratings for its features: Due to its advanced features and functionality, Brevo's platform is among our best email marketing services, along with services like Moosend, Mailchimp, and HubSpot. What distinguishes it is the additional features users can benefit from, including the SMS marketing capabilities, built-in CRM tool, the Conversations app, and WhatsApp campaigns. At first glance, Brevo seems to have everything a modern online business needs to reach and engage its customers. However, as we tested the tool, we discovered some cons you need to consider before committing to the tool. With these in mind, let’s see what it did well and where there is room for improvement. Brevo Pros & Cons: Summary Below is a summary of Brevo’s pros and cons to give you an idea of what we will explore. Pros Cons Ease of use Affordability Email Editor Landing pages Email Templates Reporting & Analytics Signup Forms Email Deliverability Email Automations Integrations Segmentation & Personalization Customer Support SMS Marketing Now let’s take an in-depth look at them. Brevo Pros: Analyzed In the following sections, we tested and compiled the features that impressed us the most. Let’s have a look at them. Ease Of Use Starting with the most important element in our Brevo review, we found the tool user-friendly, with a clean user interface (UI) that minimized friction. As you can see, Brevo has already implemented its visual rebranding, changing the colors and logos to reflect the change. We found the new welcoming message friendly and helpful, while new users can take the short tour to get to know Brevo or skip it. You will find all the necessary information on the left side of your dashboard, such as your contacts, recent campaigns, and conversations. Moreover, we noticed that clicking on each element takes a few seconds to load, and the transitions aren’t as seamless as on other platforms we’ve tested, like Mailchimp. Overall, the interface is clean and easy to navigate. Fixing the unnecessary loading time will improve the experience and make it more user-friendly. Email Editor Now let’s look at the email campaign builder, one of the most important parts of this Brevo/Sendinblue review. When we clicked the create a campaign option, we were prompted to choose a template, layout or start from scratch. The Simple layout is a plain-text campaign to create a quick message for your email marketing strategy on the spot. For this test, we selected one of the pre-made templates. The editor also suggested saving our brand assets to have consistent branding, which saves time and simplifies the process. When creating campaigns, the drag-and-drop editor seems fast and seamless, allowing you to add various elements from the left-side menu. By clicking on each element, you can further customize them. For example, you can add text directly to your email design and then change the fonts, size, and colors, add links, and more through the floating ribbon. When you finish, you can also send a test email to yourself to make sure everything is working. Overall, our experience with Brevo’s drag-and-drop email builder was positive, and the new brand assets feature will help you speed up email creation, automatically adding your colors, logo, and social media icons. Lastly, you can create A/B Testing campaigns to find the best variations of your emails for better conversions. Email Template Library In this section of our Brevo review, we’ll see the email marketing platform’s pre-made designs. There are 47 email templates to choose from, 4 of which are simple layouts. The designs are fully responsive and beautifully made to assist your email creation process. Moreover, you also have a Template Categories menu for easier navigation, including sales, thank you, welcome, and re-engagement email campaigns. We found the templates great for beginners who aren’t familiar with email marketing yet but also marketers who want a quick email design to save time and effort. Moreover, we also noticed a separate Templates tab on the menu, where you can create your own designs and save them for future reference. Overall, the creation and organization system is pretty straightforward, allowing users to craft what they want in a few minutes, which is a major plus. Sign-up Forms Regarding Brevo’s form builder, we found the option under the contact management tab, which immediately earns the tool some extra points. A friendly UI is necessary for modern software, and Brevo hits the mark again. Regarding the actual form creation, Brevo prompted us to add a name and enable GDPR fields (which is necessary for customer data protection). Next, the tool opened the actual builder in the second step. What we liked here was how smooth the entire process was. The step-by-step sequence you need to follow is unique to Brevo compared to other tools that redirect you to a new page. This can save users a lot of time as you can see the menu and go back to other things with a single click. In a nutshell, form creation was very simple and refreshing. You can drag and drop the elements from the left-side menu and customize them accordingly. What we noticed is that there’s no clear save button here. However, when you click “Next,” your design is automatically saved. Compared to other form builders, Brevo doesn’t have additional form templates. Nevertheless, we found the process very simple, and the one you have is enough to help you craft something unique. Overall, Brevo’s online form structure is impressive as everything is in one place, including the double opt-in and the success/failure messages. Email Marketing Automation Tools Now, let’s move on to Brevo’s email automation features. At first glance, the interface is clean, allowing you to create your own automation workflows or use one of the 8 prebuilt ones, including abandoned cart, product purchase, welcome message, and transactional activity (password resets, etc. ). Now, for this review, we selected the welcome message template. The editor asked us to select our email list, waiting time, and the email we wanted to send. After that, it generated our automation workflow based on the data we inserted: From there, we could customize it further, selecting another entry point and adding extra steps to make the sequence more complex. The available actions and conditions were also enough to craft different paths for our audience based on behavioral data and more to personalize their journey further. Our experience with Brevo’s automated workflows was positive. The editor was simple and fast, allowing us to see stats and examples and test our creation before activating it. Brevo’s marketing automation also lets you set up and send SMS, email, and WhatsApp sequences, which is impressive. Moreover, you can use the feature for contact management, updating details, scoring leads, removing inactive subscribers, and more. Note: When we tried the email automations feature, we got a notification that the platform faced difficulties creating the database. We got this error a few times when we clicked on “Create your first automation,” but the platform let us use the feature after a few seconds. Segmentation & Personalization Moving on to two important features, Brevo’s segmentation and personalization didn’t disappoint us. We created a new email list to test the segments and added contacts by importing them through an Excel spreadsheet. Also, before you group contacts, you need to check if you have the attributes you want to segment for. Back to the segments, you can filter your contact list based on these attributes to create more targeted groups. The process was fast and easy, and you only needed to select the option you wanted from the menu. Regarding personalization, Brevo allowed us to add different attributes (name, location, etc. ) and values through the customization ribbon after selecting our text. Moreover, you have advanced conditions to work with, allowing you to insert dynamic content into your email marketing campaigns for better engagement and conversions. Similarly, you can easily personalize your subject line and preview text by clicking on the icon on the right while adding them. SMS Marketing Of course, SMS marketing couldn’t be absent from our Brevo review. Not many email service providers offer this feature, so it’s worth using to increase your engagement. We created our first SMS campaign in a few minutes, as the process was straightforward and fast. All you have to do is add the SMS sender, select the compliance button (if you send SMS to US recipients), and add your message. You can also send a test SMS to check how your campaign looks. Be careful, though, because the cost of sending a test is deducted from your SMS credits. Then, you need to select your contact list, and you are ready to schedule it. Moreover, if your audience is in the US or Canada, the platform urges you to complete a TNF form to register for a toll-free number and comply with the regulations. Lastly, you can also use the SMTP server to send transactional SMS along with your transactional email marketing campaigns. In a nutshell, Brevo will be a great and easy-to-use sms marketing tool to cover your needs. Brevo Cons: Analyzed Now that we analyzed Brevo’s strengths let’s look at what it could improve. Affordability While we liked the pricing structure, the features offered in the plans and the additional features you need to buy to take advantage of Brevo’s capabilities fully didn't excite us. For instance, if you get the Starter plan, you must get an add-on to remove the Brevo logo. Moreover, compared to other platforms, landing pages are available only in the Business subscription. If you want more than one, Brevo gives you the option to buy five more but for an additional $24/month. Dedicated IPs also come at an extra cost. This can make the Business subscription plan expensive for small businesses with limited budgets. Moreover, it’s good to know that your credits don’t roll over, so you'll sadly lose them if you don’t use them. Lastly, while this is a free email marketing tool, the free plan has a very small sending limit of 300 email campaigns per day, which isn’t ideal for growing businesses. Landing Pages As mentioned above, Brevo’s landing page builder is only available in the Business plan, where you must pay to create more. Before we proceed, it’s good to know that Brevo has a new landing page editor with different settings. Regarding the actual creation, the tool will let you build a landing page from scratch or choose one of the available pre-made landing page templates (60+). The landing page builder is easy to use; however, it can be slightly clunky at times, and there’s no variety in third-party integrations. Moreover, following the onboarding process can be a little tiresome for some users who already have experience with landing page creation and just need to jump into the editor and start creating. Reporting & Analytics Moving on to Brevo’s real-time reporting and analytics, we discovered that users only get a basic version of the feature in the lower-tiered plans. Overall, the dashboard looks a little too simple and basic compared to the rest of the platform. On the top right corner, you’ll get a summary of your email metrics, which feels outdated. As you can see, you can track, among others, your opens, clicks, and soft and hard bounces. To get more advanced reporting tools, such as heat maps, geolocation tracking, and more in-depth open-and-click rates, you need to upgrade to the Business plan, which is a lot pricier than the Starter. In a nutshell, Brevo’s analytics will let you track everything you need to monitor and improve your email campaign. However, other digital marketing tools like Moosend or Mailchimp will give you the same advanced features in more affordable plans. Email Deliverability Email deliverability is an integral part of every good email marketing tool. Based on a series of tests, Brevo’s email deliverability score seems to have been fluctuating: While it is decent, it definitely has room for improvement. Integrations To find Brevo’s integrations, we had to click the Add more apps button (+) on the left side menu. Here, you’ll find different plugins ranging from e-Commerce platforms and sales CRM tools to lead generation and developer tools. We added integrations in the con because of the limited number you can find. As of today, Brevo has only 67 plugins you can use. Some of them include: Shopify Woocommerce WordPress Google Analytics Salesforce Facebook Messenger (add-on) As the branding took place to give users more powerful tools to enhance the customer experience, we expect Brevo to expand its integration list to help businesses connect all their favorite tools and streamline their efforts. Customer Support Brevo doesn’t have live chat support, email is available in the Starter plan, and you need to upgrade to the Business plan if you want phone support. According to user reviews, Brevo’s support team has room for improvement. The help center offers tutorials and articles that are quite helpful in solving simple issues. However, the lack of a live chat, a more direct support channel, has dissatisfied many users. This can cause user/customer relationship issues and drive people away if slow customer support hinders their campaign performance. Brevo (Formerly Sendinblue) Pricing As we mentioned above, Brevo offers unlimited contacts for all plans, including the free version of this email marketing software. You can choose between the Marketing Platform, Conversations, Sales, and Transactional Email. Here are the paid plans you have at your disposal: Marketing Platform Forever Free Plan: Brevo’s free plan is for up to 300 email campaigns per day, including: Customizable email templates Drag & drop editor Transactional emails SMS & WhatsApp campaigns (extra cost) This is a great plan for those who want to test the tool and play around with the features. Starter Plan: The Starter plan begins at $9 per month for 5,000 monthly marketing emails, including everything in the Free plan, plus: No daily sending limit No Brevo logo (add-on) Basic reporting & analytics Email support Brevo recommends this plan for marketing managers, online stores, and eCommerce professionals. Business Plan: The Business plan starts at $18 per month, giving you 5K emails and everything in the Starter, plus: Email marketing automation A/B testing Advanced statistics Multi-user access Send time optimization Phone support This is the most suitable plan for those who want to send email and SMS campaigns, have detailed reports, and create landing pages. Enterprise Plan: This is the Enterprise-oriented custom pricing plan. Among other things, you’ll get Enterprise-grade security Advanced integrations Sub-account management Tailored onboarding Personalized support Flexible contract Other Packages Apart from the marketing platform, Brevo offers three different packages. Conversations: for a chat widget tool, including a free plan and a paid subscription starting at $15/month for Facebook Ad management, chatbot, etc. Sales platform: to keep track of your sales processes. This includes Brevo’s contact management system (CRM), which is completely free. Transactional Emails: for the SMTP server. You have 300 free emails per day. Then you need to pay $15/mo for 20K, $25/mo for 40K, etc. Brevo Alternatives After reading the above Brevo review, you'll have an idea of whether the tool is good for your business or not. If the cons outweigh the pros, you can always choose some of the best Brevo alternatives. Below, we collected three competitors with the abovementioned Brevo/Sendinblue features and functionality. Moosend Moosend is an all-in-one email marketing and marketing automation platform that will give you access to a fast email editor, templates, email automation, landing pages, detailed analytics, and transactional email marketing campaigns, even in the lowest-tiered plan. It is an affordable and scalable email marketing service for your eCommerce activities. Mailchimp Mailchimp is another great platform with an easy-to-use builder, powerful email automation, and capabilities. You can find out more about it in our recent Mailchimp review. The tool’s main pain point is its steep pricing. Constant Contact Lastly, you can check out Constant Contact, a simpler email marketing tool to get your marketing running. It is a great option for small businesses, offering a huge variety of integrations to streamline your tasks. You can check our Constant Contact review and the platform’s pricing page for more details. Conclusion By thoroughly examining Brevo’s features, we can say that it is a great tool with robust email automation features, ease of use, and additional services, such as WhatsApp and SMS campaigns. What we liked the most about Brevo’s email marketing platform were the email and form builders, which were both user-friendly and fun to use. On the other hand, improving certain features, such as the basic reports, tweaking the features included in each plan, and taking steps to have a stable deliverability score and faster customer support will improve the user experience. Moreover, the lack of a generous free plan will be a bummer for those just starting. So if you want something more affordable, you could check Brevo’s competitors. As Sendinblue has now become Brevo, we expect to see a lot of improvements and new things from the team. We hope this detailed review sheds some light on the pros and cons and helps you decide. Try Brevo Frequently Asked Questions (FAQ) Here, you will find some common questions and answers regarding Brevo. 1. Is Brevo good for online businesses? The Brevo platform will offer all the features you need to run your online store, including email automation features, personalization, transactional emails and SMS, push notifications, unlimited contacts, and more. 2. What are the best Brevo alternatives? You will find a lot of powerful competitors out there. Some of the best Brevo alternatives include Mailchimp, Moosend, Constant Contact, and HubSpot. 3. Can I use Brevo for free? Yes. Brevo has a free plan you can use. However, it is quite limited, allowing you to send only 300 email marketing campaigns daily. 4. Is Sendinblue CRM (currently Brevo) good? Brevo’s CRM is a great addition to your marketing stack. It is also free, so you can use it any time you want, especially for many online businesses that don’t have the budget to get a dedicated sales CRM tool. 5. Does Brevo have a lot of integrations? Brevo has 63 integrations, including a Sendinblue WordPress plugin, Google Analytics integration, eCommerce platforms, and more. 6. Who is Brevo best for? This email marketing platform is a great small online store, digital agency, and non-profit solution. Moreover, there are Business and Enterprise plans to cover more complex needs. --- ### HTML Email Design: Tips, Examples & Tools [2025] > If you want to learn everything about HTML emails and how to leverage them to boost your business, you are at the right place! - Published: 2023-05-15 - Modified: 2025-04-25 - URL: https://moosend.com/blog/html-email-design/ - Categories: Email Marketing, Design - Levels: Beginner Emails designed with HTML (Hypertext Markup Language) are known for their eye-catching layout and a wide set of interesting features. Using HTML, you can make your email visually appealing and interactive by adding visual content (pics, videos, GIFs, etc. ), colors, AMP elements, and fonts. In this article, you’ll find the answers to the fundamentals of HTML email design, the main rules for creating such emails, and how to build them efficiently and promptly. How to Design an HTML Email In today's digital world, email marketing is crucial to any successful marketing strategy for any company or organization. Email marketing is becoming increasingly popular for organizations to reach out to clients and prospects. Making an HTML email is one solution. Plain Text Email vs. HTML Email Templates Email was dominant at the beginning of the World Wide Web before web browsers became what they are today. Back then, every email was plain text. But soon, marketers felt the urge to set them apart from the competition. And so, the evolution of email development began. Plain text email example HTML emails feature color, style, graphics, and occasionally multimedia that basic text emails do not. Nowadays, HTML emails look more like landing pages or websites displaying the needed information, whether informative blog posts or a product catalog. As a result, you may customize your HTML email to fit your brand and provide your readers with a more aesthetically appealing experience. HTML email example Emails in plain text Pros: It works on all devices, even mobile phones, and loads rapidly; great for inline messages. Cons: There are no images or integrated multimedia in a plain text email. Emails in HTML Pros: Greater design customization; ability to include photos, links, and multimedia. Cons: CSS may be removed by default in different email clients. It may include malware or fraud and is more likely to be filtered as spam by some ESP groups. An email marketer should determine which format best fits the desired audience and purpose to achieve the most significant email rate outcomes. What Makes Up Standard HTML Email Templates? Even though every email can be designed uniquely, its structure is standard. To deliver the message in the best way, stick to this core: Header When someone opens your email, the header is the first thing they'll see. It often includes branding elements such as a logo, headline, and menu bar. Make sure the header is well-designed and simple to use. Body Your main message should be presented in the email's body. It may consist of words, pictures, and other visuals. Use visual content to break up the text and make it more attractive; keep your message brief and to the point to make it easy to comprehend quickly — otherwise, readers might forget about the email. Call to Action Button Each email should have a goal, whether it’s visiting your website to learn more about a product, buying something at once, or checking out a new article. You should put a "call to action" (CTA) in your email body to motivate readers to perform that action. Make it clear, and use robust, action-oriented language to increase conversions. Footer Professional email signature design will enable you to stay on brand and establish more contacts. Email addresses, phone numbers, and social media links should all be included in a signature at the bottom of outgoing messages to get as many touchpoints with the readers as possible. Links to unsubscribe and other legal details, such as your privacy policy, must be added as they are required by rules. Additional requirements for an HTML email and standard practices include: Making sure your email looks well on desktops and mobile devices using a responsive layout. Maintaining cohesion between your email layout and other marketing materials is essential. If an image doesn't load, the reader should still be able to get your point through by using alt tags. Contextualizing and enticing your email's recipients to open it with pre-header text. Make your email readable by breaking it into bullet points or numbered lists. If you want your email to load quickly, you should avoid using many photos and animations. Essential Rules and Tutorials Before Sending HTML Email Before we proceed to the design tips and examples, read the following rules to make your emails highly efficient. Do a CSS Email Checkup Make sure your HTML email looks good in popular clients like Gmail, Outlook, and Yahoo! Mail before you send it out. To ensure your email is accessible by all users, utilize a service like Litmus or Email on Acid. Adhere to Rules Regarding Email Marketing Email marketing laws, such as the CAN-SPAM Act in the United States and the General Data Protection Regulation (GDPR) in Europe, must be followed. These rules require that you get permission from your subscribers before sending them promotional emails and provide an unsubscribe link and other legal information in the emails themselves. Urls Should Be Shortened Or Hidden Consider reducing any long URLs to make your emails look well-structured and readable. There are several internet applications that may offer you shortened links to different websites. You may also hyperlink your text, meaning you can choose a group of common phrases in your email that will bring the reader to a specific page when they click on it. Double-Check The Spelling Of Your Reader’s Name Before clicking "send," double-check that you have correctly spelled the recipient's first and last name and other data, such as their job title or business name. Reduce Private Information from Email Newsletter To help your cybersecurity efforts, reduce the amount of sensitive information you send by email. If you need to exchange sensitive information with the receiver, consider using a more secure means, such as a file-sharing site or a password-protected attachment. 10 Practical HTML Email Design Tips With the available knowledge, tech opportunities, and solutions, businesses still make a few mistakes that can spoil the whole email campaign. Most of those mishaps are due to inattention and wrong setups with the segmentation and personalization. (Statista research) Here are ten practical tips to help create visually appealing and effective HTML emails. Tip #1: Keep HTML email templates simple Use only the bare minimum of design components and focus on conveying your point clearly. Keep in mind that the more graphics and animations there are in an email, the longer it will take to load, which can greatly distract the recipients of the email. Tip #2: Make sure your custom email is mobile-friendly Considering that mobile devices now account for 46% of all email opens, it is crucial that you design your emails accordingly. Use a responsive design to ensure your email looks fantastic on all devices and screen sizes. Tip #3: Use a clear and concise subject line The recipients' attention will initially be drawn to the subject line, so make sure it's informative and concise. To get them to open your email, use a question and an attention-grabbing title but no spammy words that can get the email into the spam folder. Tip #4: Use high-quality images Using high-quality photos formatted specifically for the web is highly recommended. Use image compression software like TinyPNG or JPEGmini to minimize file size without compromising quality and speed up page loads caused by large pictures. Tip #5: Use a clear call to action To get people to act on your email, you need a strong call to action (CTA). Make your call to action prominent, noticeable, and simple to click on. Tip #6: Keep your design consistent with your brand Your email's aesthetic and tone should match those of your brand. Ensure your messaging is on-brand and that your visuals and typography match the rest of your marketing materials. Tip #7: Optimize your preview text Most email programs will display an overview of your email's content beneath or next to the subject line. This is called preview text and it’s an excellent opportunity to convince recipients to click through and read the entire message. Write in a way that is easy to understand and will motivate the reader to take action. Tip #8: Use alt text for images Since many email clients automatically disable picture loading, you should use alt text to communicate the significance of your photographs. Emails with properly formatted alt text are more likely to be read by everyone, even those with visual impairments. Plus, alt text improves the deliverability of your emails. Tip #9: Test your email on multiple devices and email clients Making sure your email appears well across all devices and email clients requires thorough testing. If you want to ensure your email looks good and works in all email clients and devices, use a program like Litmus or Email on Acid. Tip #10: Monitor your email analytics Check your analytics to see how your email recipients respond after you've sent it. Keep tabs on your email's open and click-through rates as well as other analytics to determine what's working and what can be optimized for future campaigns. HTML Email Design Examples Stripo — Spring promo email template "Spring sale is here" for the tech industry Stripo offers a vast collection of more than 1300 responsive email templates for any marketing campaign. This fully editable template has a clean, contemporary look that will surely attract your tech-savvy readers' attention and lead to more clicks. Moosend — Email template for the Shopping Cart reminder Moosend offers 75+ pre-made transactional email newsletter templates to quickly create campaigns for the most popular marketing goals like abandoned carts, event invitations, product promotions, etc. With Moosend, you can look at and copy the HTML code while editing your email template. Or download a JSON file thanks to Moosend’s code view. Moosend automatically makes email designs responsive and compatible with mobile devices. BEEFree — Email Template “Let's Help Our Home Today” BEEFree offers 1270+ HTML professional email templates categorized by industry and marketing purposes for convenient search. Easily customizable, these templates can help you make a seasonal email campaign engaging and memorable. Chamaileon — Email Template Dark Mode Webinar Invitation You can select a template from the 150+ free email designs in the Chamaileon collection. Just like this webinar invitation email template that displays correctly in dark mode (so popular among many email users) — customize it and send it out in the blink of an eye. ActiveCampaign — Customer review email template ActiveCampaign offers over 250+ email design templates to modify your email and send stunning messages in just a few clicks. All of the coding, design, and QA are included directly in these responsive email templates. Each ActiveCampaign membership includes these email templates for free. For example, this template will help you optimize the process of getting a review and enable marketers to save time on preparing this email campaign. Dyspatch — Upsell email template Dyspatch offers modern, fresh-style templates that can be used for any brand and transactional purpose. Personalize it with the Dyspatch drag-and-drop visual editor, and then download the HTML for use in your ESP. These templates are sent as HTML files that can be downloaded and used with any email client. For example, the Narrative pack has nine similar style email templates (found in the link above) to set up a neat email sequence with emails to confirm the purchase, send an invoice, welcome new users, upgrade subscriptions, etc. Stripo — Promo Email Template «Comfortable Style» for the Fashion industry The "Comfortable Style" email template is perfect for those in the fashion business looking to inform their audience about the newest trends. The latest arrivals and best-sellers may both benefit from this editable template. Putting your items in the best light possible and driving sales may be accomplished with a clean, modern design and engaging content. It also has a Smart Element to display your products in the best approach. Benefits of CSS Emails for Businesses If you still have doubts about utilizing HTML emails in your business, have a look at some statistics and benefits. According to Statista research, in 2021, there were an estimated 319. 6 billion emails sent and received daily around the world. This figure is projected to increase to 376. 4 billion daily emails by 2025. Another research showed that people are spending less time reading brand emails. Data from January to August 2021 stated that in 2021 people spent 10 seconds reading a brand email on average. If your emails are poorly-designed, hard to comprehend, and overfilled with information, they can easily be missed out. But making them thoroughly will result in many benefits. When it comes to online advertising, email has seen higher click-through rates than social media. For example, in Belgium and Germany, these were 5. 5 and 4. 3 percent, respectively, compared to the 1. 3 percent global average CTR for social media during the same period. 46% of consumers prefer to be contacted by businesses via email and gladly communicate with the brand if they see value in those emails. Free HTML email templates also provide the following: Higher Engagement Rates Emails written in HTML that are both readable and visually beautiful are more likely to interact with the entirety. They can boost the effectiveness of your email marketing efforts by enticing recipients to visit your site or make a purchase. Increased Brand Awareness Brand awareness may be boosted by maintaining brand cohesion throughout all marketing channels, including HTML emails. Improved Mobile-Friendliness Emails sent in HTML format are responsive, meaning they will look well regardless of the size of the reader's screen. This is especially important now that many individuals are checking their email on smartphones and tablets. Best HTML Email Design Tools The world of email marketing has everything you need to simplify the email preparation process. With the solutions mentioned below, you can easily automate most of your processes and deliver decisive and engaging emails. Pick the one that suits your needs and budget, and you are good to go. Stripo Stripo is a simple-to-use responsive HTML email template builder that lets you design mobile-friendly emails with only a few clicks. It has an extensive collection of blocks, modules, and graphics that can be used with the 1300+ pre-made templates to make beautiful email layouts. You can easily export your templates as HTML files or PDFs using Stripo, and it works with 70+ different email service providers. Moosend Moosend is a comprehensive email marketing platform with a drag-and-drop editor for creating professional-looking marketing emails in minutes. It has a collection of design items, including graphics, icons and countdown timers, that can be used to make your emails more polished and professional. In addition to rich analytics and A/B testing options, Moosend can help you streamline your processes with its easy-to-implement automation. Chamaileon With Chamaileon, teams can work together in real-time to build and modify email layouts. It has a library of editable themes and components and a drag-and-drop editor. Chamaileon also supports many popular email services and provides straightforward HTML output of template files. Omnisend Omnisend is a drag-and-drop email editor built within a larger marketing automation platform for eCommerce. Personalize your email marketing with various design components, including photos and suggested products. Email marketing campaigns may be adjusted with Omnisend's segmentation, automated processes, and in-depth analytics. BEEFree BeeFree’s email builder helps users make professional-looking emails without breaking the bank. It has a drag-and-drop editor with customizable templates and UI components. In addition to being compatible with many different email carriers, BEEFree also provides simple HTML generation from template files. Brevo (formerly Sendinblue) Brevo is an integrated marketing platform that has a drag-and-drop email creator. You can use its library of photos, icons, and other design components to send emails that seem as polished as possible. Brevo provides A/B email testing, automated processes, and in-depth statistics to further aid with email campaign optimization. ActiveCampaign In addition to thorough statistics, segmentation tools, and automation workflows, ActiveCampaign can help you set up all your email marketing efforts in one place. It offers a collection of graphic components, including photos and social media icons, that can be used in combination with its editable templates to make eye-catching email campaigns. EmailOctopus EmailOctopus is an open-source marketing solution with a drag-and-drop email template builder that lets you quickly create professional-looking emails. Use its library of images, icons, and other graphic elements to design emails for any purpose. EmailOctopus's features include segmentation, automated workflows, and in-depth analytics. HubSpot Email Marketing HubSpot's drag-and-drop email editor offers an easy-to-use interface to scale the effectiveness of your email advertising by communicating information with the recipients and pushing special deals. HubSpot's email marketing solutions enable you to connect your emails to your CRM, so you can build, deliver your emails and monitor user behavior within one tool. Dyspatch Dyspatch is an email production system that allows firms to devote more time to creativity and less time to deployment. Using pre-coded content blocks, you can create attractive, interactive email templates in minutes and quickly work with important stakeholders inside Dyspatch. Sending may be easily implemented through integration with your current email service providers. Conclusion We hope you find the abovementioned tips and examples useful for future email campaigns. Remember that with attentiveness to details and a comprehensive email strategy, businesses can significantly leverage HTML emails to increase profits. --- ### Kit Review 2025: Pros, Cons, Pricing > Our Kit review dives deep into the platform's features to find whether the service is the best option for creators. Learn more! - Published: 2023-05-12 - Modified: 2025-04-10 - URL: https://moosend.com/blog/convertkit-review/ - Categories: Email Marketing, Software - Levels: Beginner Kit is an email marketing software targeted towards creators of all kinds, professional bloggers, podcasters, YouTubers and course creators. Its features are designed to help them grow and monetize their audience, automate their marketing and sell their digital products with ease. So, Kit as an email marketing tool aimed at this target group, appears to have some useful niche features that make the platform the go-to software for the job. In this Kit review, we’ll find out whether this is actually true, and we’ll be showing what users can expect from the software. We'll take a deep dive into the strengths and weaknesses of the service, its pricing and its alternatives, so by the end of this review, you’ll know whether it’s the right tool for you! Disclaimer: The information below is accurate as of May 2023. Kit Overview & Ratings Let's begin with an overview of Kit’s feature and functionality ranking: Kit was founded in 2013 by a blogger named Nathan Barry. He was looking for an email marketing solution that would be more creator-friendly, so he ended up creating his own. The result was a platform that appealed to online creators like himself, with more than half a million users today. This email marketing service manages to provide a user-friendly solution that’s easy for users to master while giving them all the necessary tools to convince and convert their audience. It also has some interesting niche features that aren’t found in other services, like the ability to sell digital products and subscriptions and a newsletter referral system. Nevertheless, it might not be ideal if you want complete freedom to create your marketing campaigns or an affordable solution with rich analytics to grow and optimize your digital strategy. Kit Pros and Cons: Summary Below you can find a table showcasing Kit's major strengths and weaknesses. Pros Cons Ease of use Email Designer Email marketing automation Personalization List management / Segmentation Newsletter templates Forms Landing pages eCommerce Features Analytics & reporting Customer Support Affordability Integrations Email deliverability Now let’s see in more detail the reasons that led to this categorization. Kit Pros: Analyzed In this section, we’ll take a look at the areas in which Kit exceeded our expectations and the features described worked as intended. Ease Of Use The first thing we tested in our Kit review was the overall ease of use of the product. First-time users are presented with a clean and straightforward interface where everything is organized appropriately. On the top bar, you have five options (Grow, Send, Automate, Earn and Learn). Even a novice can easily find, let’s say, where the forms and landing pages or the email editor are. On the plus side, there is also an extensive knowledge base that allowed even us upon reviewing the service to solve all our questions (simple and advanced). Email Marketing Automation Automation is particularly important in email marketing and Kit shows you immediately that you’re in good hands! The tool has a great visual workflow builder that’s user-friendly and straightforward. What’s more, the platform equips you with 28 pre-built automation templates that cover most creators’ needs. This is impressive, to say the least! If you want to create a custom automation workflow, this can be done with the visual automation builder. This is a very powerful tool that enables you to create complex paths based on actions, events, and conditions. The automations you create can have up to 5 entry points (which will be more than enough for most users). These entry points include: users subscribing to a form subscribers getting a tag changes in a custom field subscribers making a purchase Users get various actions and conditions to help them craft their sequence. For a beginner, this may be a bit overwhelming but once you get the hang of it, things get much easier. Another great thing about Kit’s automation is that you can further optimize your email sequences by creating “Rules. ” Through an impressive “if/then” rule system, you set the triggers and the actions that follow them. This is very intuitive and it practically enables even beginners to apply advanced automation to their digital marketing efforts. Finally, you can use ConverKit’s automation to generate emails or digests when RSS feeds update. List Management / Segmentation Kit lets you add new subscribers in three ways: Add a single subscriber manually Import a CSV file Import contacts from another provider (Mailchimp, Drip, Infusionsoft, AWeber, ActiveCmpaign, MailerLite) We noticed that the import tools for AWeber, ActiveCampaign and MailerLite weren’t available at the time of our Kit review. Unfortunately, . csv is the only file format accepted for uploads. It would be nice if users could import contacts also from Excel/. xls files. Diving deeper, we found that Kit has a “unique” way of letting you organize your subscribers. You have tags and segments. Tags let you organize subscribers based on previous behavior, like clicking a link in your emails, purchasing a product, etc. Segments, on the other hand, help you create smaller parts of your email list using one or more tags. Tags are going to be your main method of organizing your subscribers. For some people, this will be ideal, while others may hate it. It completely depends on preferences. Overall, we found list management to be decent in our Kit review. There is one thing, however, that we believe was not ideal. If you want to clean your list from subscribers that aren’t engaging with your emails, that’s gonna be a little tricky. This feature (Subscriber Scoring) is only available on the Creator Pro plan and measures how often subscribers open your emails and click the links in them. Without it, you are practically guessing. Forms Working with Kit’s forms was an absolute pleasure. Signup forms are easy to customize, while the editor is fast and simple (similar logic to the email designer - no drag-and-drop functionality). Users get 9 pre-made templates that they can customize by changing the colors and putting images, text, quotes, and countdown timers to suit their purpose and messaging. The available form formats include inline, modal, slide-in, and sticky bars. The form settings are well-organized and help the users navigate successfully towards completion. You get various display options (exit intent, scroll percentage, timing) and you can also choose which devices will be shown the form as well as how often a visitor will see the form. eCommerce Features One of the unique selling points of Kit is the ability it gives users to sell products directly through the platform. This feature is powered by Stripe, so you don’t need third-party apps. Example use cases of this valuable functionality include: Music albums Ebooks Coaching Paid newsletter subscriptions Presets (photo or video) To use the feature, you’re charged a 3. 5%+ $0. 30 transaction fee once you start selling products. Payouts are done every week directly to your bank account. Creators can connect their custom domain and add all kinds of digital products in a simple way. Note: Kit’s shopping cart is fairly basic, so don’t expect advanced features like upsell, downsell, or bump offers. Integrations Kit comes with more than 120 integrations available. Some popular categories include the following: eCommerce: Shopify, WooCommerce, Gumroad, SamCart, Stripe CRM: JetpackCRM, Flow. ly, Monday. com Lead capture: OptinMonster, ClickFunnels, LeadPages, Convertful Memberships: WishList Member, Memberful, MemberMouse Webinar services: WebinarNinja, CrowdCast, Demio, WebinarJam Website platforms: WordPress, WP Engine, Wix, Kajabi What’s more, Kit also integrates with Zapier, meaning you won’t have any problem connecting the platform with the most popular online platforms out there. Overall, we believe that the number of integrations offered will cover even the most “demanding” creators, providing all the necessary tools to supercharge their email marketing strategy. One thing we should note here is that Kit’s API could be more developer-friendly. However, this won’t make a difference for most bloggers and creators. Customer Support In our Kit review, as with every review we conduct, we showed a particular emphasis on the efficiency of customer support. Based on the overall experience we had, their support team was fast and provided coherent explanations. We contacted support to see if we had missed the option regarding how to add dynamic content to our campaign. We received our answer within 15 minutes. Users can contact support either via live chat support or email. Creator Pro plan users also have priority support. As for the free plan users, they only get community support, but that’s understandable. We also need to mention that Kit has an extensive knowledge base that we found very useful. Whenever we wanted to find out how to do something specific, the knowledge base helped us find the solution right away. Some tutorials, however, could have been a tad more detailed. Finally, if you have a burning question, you can try the Kit creator community. Other creators will be more than happy to provide their help. Kit Cons: Analyzed Now it's time for our Kit review to shed light on the cons of the service. Some of them can be major deal-breakers for you, while others can easily be mended with future updates to this SaaS tool. Email Designer The first thing we noticed upon trying to craft a new email campaign (a “Broadcast” as Kit calls it) is that the email editor looks more like a plain text editor. If you’re used to drag-and-drop email builders like most email newsletter software have, then you may need some getting used to. Kit tries to keep things simple, so the editor is pretty basic. You can customize text, insert bulleted or numbered lists and add blocks for quotes. What’s more, you can insert links, CTA buttons, images, videos and songs. We were very happy to find that you can also add countdown timers to your campaigns. This can be particularly useful when you want to leverage urgency to increase conversions. Kit also gives you the option to add different “layouts” that help save time. We also liked how easy it is to A/B test different subject lines. You don’t get any other A/B testing option though. And now the bad news! You cannot rearrange your email content once you put it there. What’s more, if you accidentally remove a layout, you cannot bring it back. This was frustrating for us, to say the least. There is no easy way to create columned designs, while you are also restricted regarding the placement of elements on the campaign. The service lets you align them, but that’s it. You don’t get to move them around freely. So, let’s sum things up. Kit’s email designer can be a perfect fit for complete beginners who don’t have any prior experience. But for all other users, it will take time (and some frustration) to get used to, hence the reason why we put it in the cons. Personalization In our Kit review, we found personalization to be difficult to understand and implement. If you want to personalize your broadcast with simple greetings, your subscribers’ name or email addresses, that’s easily done with a click of a button. For more advanced personalization, things get tricky since you’ll need to understand the basics of code! Kit provides “if/then/else” logic, but it’s code-based. If you get it, you’ll be able to use “unless” statements, add name filters, and more. Let’s see an example: Let’s say you want subscribers with the tag “VIP” to get an exclusive coupon code. You add that paragraph after the code part. Subscribers that don’t have that tag will be shown the other message (“Check out our website for more deals and offers! ”) Now, what happens if you want to show different CTAs, images, etc based on who is seeing your email? You first need to create a “Snippet” and then insert it in the right place. This is complicated to understand and should be more straightforward like in other Kit competitors. So, if you plan on delivering hyper-personalized campaigns, Kit may slow you down. Newsletter Templates As an email marketing service aimed at content creators, you might expect Kit to have a plethora of templates. Upon entering the platform users will find 15 aesthetically-pleasing email templates. While they follow a “simple” structure, they are customizable and mobile responsive. They surely are a big help if you want to save time, but again, they are only a handful. It would be great if there were more designs available since the editor also limits creativity, as mentioned before. Lastly, you can create your own templates. You can use one of Kit’s starting points or import your own custom HTML template. Landing Pages Besides its opt-in forms, Kit lets you capture new subscribers’ email addresses via its landing pages. These landing pages can be Kit-hosted or pages on your own domain. We found 53 landing page templates that, let’s be honest, look very good. They are modern and eye-catching. They can cover various purposes such as events, podcasts, videos, waitlists, webinars and more. But while the templates are more than enough to cover your needs, the landing page builder just lacks functionality. Options to modify the design are severely limited, while the usability is levels below other competing services like MailerLite and GetResponse. It’s obvious that Kit tries to keep things simple. This may be fine for some users. But in reality, what you’re only allowed to do spans from replacing images and text to adding countdown timers and Instagram Feeds. So, this feature is by no means a website builder. Furthermore, we were surprised to find image editing options considering the pricing of the tool. Users can freely crop images, add filters, and change color levels. Moreover, you can place arrows, draw shapes, and apply text on images, too. Finally, we should note that you can track landing page performance via Google Analytics, Facebook Business, and more. Reporting & Analytics With Kit, you only get basic analytics. Yes, you heard that right! They are as simple as they get. The email marketing platform tracks the open rate, click rate, clicks, and unsubscribes. For some reason, the bounce rate is missing. Moreover, you don’t get heatmaps or insights about which subscribers open your emails or have the most engagement. One thing we found particularly helpful was the “Resend to unopens” feature that lets you target the people who didn’t open your email the first time. Kit’s Creator Pro plan promises advanced reporting, so we definitely had to check that too! We found that you get trends in user engagement, clicks, and overall email deliverability, as well as purchases. This helps the whole situation, but the reporting and analytics capabilities of Kit are far behind those of similar alternatives like Moosend and Aweber. Affordability According to our research for this Kit review, the tool has an expensive pricing model compared to other similar email marketing services. We also noticed that users found the pricing “steep” the more the subscriber list grew. Kit may have a free forever plan, which is great, but paid plans starting at $15/month for 300 subscribers is not ideal. We should restate that Kit offers ample functionality. The price is “fair” but we would prefer the email designer to be more advanced and the platform to have richer analytics. If you find other tools less intuitive or your small business can cover the cost easily, then Kit may be the way to go. Email Deliverability If you want your email marketing efforts to not go to waste, you need to be aware of the deliverability rates of your email marketing software. What good would it be to craft personalized campaigns only to end up in the spam folder? In this Kit review, we searched for deliverability reports available as well as user reviews about their experience with the service. As you can see below, Kit’s overall deliverability score fluctuates. You’ll also note that lately, it is not the best possible. We find this concerning but not necessarily alarming since various factors affect deliverability. Kit gives you the opportunity to “fortify” your deliverability by using a Verified Sending Domain. This enables you to set up authentication records (SPF, DKIM, and DMARC) with your web host. However, this is available only if you send at least 5,000 messages monthly, and have an average open rate of at least 20%. Now, regarding Kit’s policy about spam, you could see your account suspended if you’re caught sending spammy emails to people who haven’t asked for them. So, they’re serious about it. Kit Pricing If you look at Kit’s pricing, you’ll see three plans available. Before we delve into specifics, we should mention that the pricing model is subscriber-based, so you’re billed based on the number of subscribers. Note: If you go over your current plan's subscriber limits, Kit automatically upgrades you to the next tier, so your growth isn't stopped. However, if you clean your list and your subscriber number falls into the previous subscriber tier, then you need to contact them to downgrade your plan manually. Now let’s explore each plan in detail, starting with the free plan: Free Kit’s free plan is a great option for new creators exploring the world of email marketing. It allows up to 1,000 subscribers (which is very generous), but it’s limited on the available features. Specifically, free plan users enjoy: Unlimited broadcasts (emails), forms, and landing pages Audience tagging and segmentation Selling digital products & subscriptions Community support If you can live without autoresponders and live chat support (for some time, at least), this plan can be a great start. Creator - $15/month Moving on to the Creator plan, it gives you more features to automate your processes and start scaling your business. This plan starts at $15/month for up to 300 subscribers. Apart from the free plan features, you get: Live chat & email support Automated email sequences Visual automation builder Third-party integrations One additional team member What’s more, Kit provides free migration from your previous email marketing software. Overall, the Creator plan gives users all the essential features to supercharge their business. Nevertheless, the starting price is quite steep. Note: There is a 14-day free trial (no credit card required) that users can leverage to test out Kit and its features. Creator Pro - $29/month The highest tier plan of Kit is the Creator Pro plan. This is aimed mostly at established creators looking for more advanced ways to scale their businesses. This plan includes everything the Creator plan has with the addition of: Facebook custom audiences A newsletter referral system Advanced analytics (subscriber engagement scoring) This plan also allows you to edit “wrong” links even after sending your email campaigns (broadcasts). For those extra features plus priority support, this plan starts at $29/month for 300 subscribers. Migration Service As we mentioned above, free migration is included when purchasing the Creator or Creator Pro plan. The process is very easy. You simply fill out Kit’s migration form, and the team will do the rest for you. If you have less than 5,000 subscribers, Kit provides you with a mini migration that includes tags, segments, etc. For more than 5,000 subscribers, you get a full migration service that covers your forms, email sequences, templates and automation. The migration period usually spans from 2-10 business days. Kit Alternatives Kit may be a platform heavily targeted towards creators but, as you’ve seen, it doesn’t come without its drawbacks. As a result, you need to be aware of other alternative solutions that may be a better fit to grow and scale your business. Our team has tested the best Kit alternatives in the market right now so you can make an informed decision about your email service provider. Here you can find the top 3 contenders based on the criteria of functionality, ease-of-use, and affordability: Mailchimp is a top Kit alternative offering a variety of email templates and a user-friendly editor. According to our Mailchimp review, it has powerful automation options and rich analytics that can inform your every decision. Unfortunately, these benefits come at a higher price tag than Kit. Moosend is another great Kit alternative offering advanced features and affordable pricing that just can’t be beaten. Specifically, the software provides easy-to-implement automation, rich analytics and an intuitive email editor that has a minimal learning curve. Starting at $9/month, Moosend gives you all the tools you need to skyrocket your digital marketing efforts. ActiveCampaign is a well-known Kit competitor with features that surpass Kit’s. When it comes to landing pages, marketing automation and advanced reporting, ActiveCampaign is easily the way to go. The only downside is that you’ll have to pay more than Kit to enjoy this improved functionality. Conclusion Upon close testing of Kit’s features, it’s time to share our final thoughts about the service. Starting with the overall user experience, the software does not disappoint and we believe that even complete beginners will feel “at home” with the excellent user interface. Furthermore, the visual automation builder as well as the powerful automation options help users save time and put their marketing on autopilot. Coupled with the niche feature of selling digital products directly from the platform, users have a robust platform to grow their business effectively. But while Kit is aimed at creators, there are a few things that could be better. There is no easy way to create visual emails (design-heavy emails), while the editor lacks flexibility. Regarding affordability, the pricing isn’t easily justified since with other services you get more advanced features at a similar price. So, overall, Kit can be a great solution not only for creators but also for other online businesses that want a simple and straightforward solution to power up their marketing. For more flexibility or better value for money, you may need to look at other options too, before committing. Try Kit Frequently Asked Questions (FAQ) We’ve gathered some of the most frequently asked questions about Kit. 1. Can I Use Kit For Free? Yes, Kit offers a completely free plan with basic features for up to 300 subscribers. What’s more, you can take advantage of the 14-day free trial available, which gives you access to most of Kit’s advanced features. 2. Does Kit Have A Mobile App? No, unfortunately, there is no mobile app for Kit. 3. Is Kit Better Than MailChimp? In this Kit vs Mailchimp battle, there is no clear winner. Kit has the advantage of multi-step automation, advanced segmentation and an excellent support team (that’s actually there). On the other hand, Mailchimp has a whole template library and a robust email editor, unlike Kit. --- ### Mailchimp Review 2025: Pros, Cons & Pricing [Analysis] > Take a look at our in-depth Mailchimp review, including the features and pricing, to discover the platform's strengths and weaknesses. - Published: 2023-05-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/mailchimp-review/ - Categories: Email Marketing, Software - Levels: Beginner Today, Mailchimp is one of the most popular email marketing tools, having over 12 million users. With an array of features, including email creation, marketing automation, lead generation, and reporting, this email marketing software is a no-brainer for business owners. However, while it is a popular choice, you need to examine its strength and weaknesses before committing to it. In this extensive Mailchimp review, we used our email software expertise to give you an in-depth look at Mailchimp’s pros and cons. So let's begin. Disclaimer: The information below is accurate as of May 2023. Mailchimp Overview & Ratings Here’s the overall rating of Mailchimp’s features and functionality: As of November 2021, Mailchimp has become part of Intuit, a company specializing in financial software. This has brought certain changes to the email marketing platform, namely the pricing changes and the free plan's further limitations. Intuit Mailchimp came with new features and improvements that finally upgraded the tool and made it more competitive to a user base of marketers, advertisers, eCommerce store owners, Non-Profit organizations, IT, and SaaS. Nevertheless, after reviewing some of the best email marketing services, Mailchimp remains a platform with a steep pricing model and a peculiar email contact charging structure. Mailchimp Pros & Cons: Summary Below you can find a table showcasing Mailchimp’s strengths and weaknesses. Pros Cons Ease of use Affordability and pricing Email editor Email template library Marketing automation Signup forms Segmentation Landing pages Personalization Design & A/B Testing Analytics & reporting Customer support Email deliverability Integrations Now let’s see what led us to this categorization. Mailchimp Pros: Analyzed In this section, we’ll see the marketing features that performed well, starting with the overall usability of the tool. Ease Of Use The first point in our Mailchimp review is the software's ease of use. At first glance, we noticed the clean user interface that allows users to find what they are looking for. You can find an overview of your campaigns and performance on the left side menu. Moreover, the creation process is pretty straightforward. You just need to click the “Create” button and select the campaign you want to craft. Overall, Mailchimp has a clean and simple interface to find what you need. However, some features like the double opt-in and reCAPTCHA seem hidden. You can look at the help articles to find their exact location; otherwise, you need to search for them manually, which will take some time. Email Editor Before we analyze the builder, it’s important to know that Mailchimp offers two editors, the Classic and the New Builder. You can select your version in your profile settings under “Details. ” In this Mailchimp review, we’ll examine the New Builder since it offers better functionality, including a redo/undo option. The new drag-and-drop editor is an improved version of the classic version. You will find various content blocks, layouts, and styles to create your email campaign, including images, videos, surveys, products, and apps. In terms of usability, we found the builder fast and easy to use, providing a seamless creative experience. You can add text to the design by clicking on the block and edit it through the ribbon on top. Another plus of Mailchimp’s email builder is the integrated error-checking tool which helps you fix potential problems on the spot. A copy optimization option is also available in beta to help you enhance your headings and sentence structure. Lastly, this email marketing tool allowed us to generate text for headlines, paragraphs, subject lines, and more through the Generate tool on the left-side menu. Select your content type, and Mailchimp’s email editor will provide you with great suggestions to save time. Marketing Automation Tools In this section, we’ll see Mailchimp’s new automation feature called Customer Journeys to create automated sequences and follow-ups for your audience. Here, we got the option to start from scratch or choose one of the pre-built journeys to save time. Here, we selected the Recover abandoned carts pre-built sequence. Overall, the workflow editor is user-friendly. You can customize the existing journeys or add new steps to the sequence by clicking the add button. Mailchimp offers a variety of rules and actions to make simple and complex sequences for your audience. If you start from scratch, you need to select the purpose of the new journey and then start building it from the ground up. While it may take some time to get used to the builder, we didn’t find any major issues here, and the customer journey map creation process was smooth. However, if you are a beginner, we’d advise using the pre-built sequences as a guide since automations can be tricky to work with without prior knowledge. Segmentation Mailchimp will enable you to group your audience based on different criteria, such as demographics, location, and more. To create a segment, we first need to add our subscribers. You can do that manually or import your email list from another service. Uploading and copy-pasting them is also an option if you have CSVs or spreadsheets. For this Mailchimp review, we added contacts through the last option. The process was fast and easy, and the tool showed us the columns we needed to review to ensure the data matched the corresponding fields. After we finalized the new contact list, we jumped to the segment builder to test how to group our new contacts. The process was easy, and Mailchimp’s builder gave us a lot of conditions to choose from to make our segments as specific as possible. In a nutshell, Mailchimp will let you segment your audience based on tags and personal details, activity, and how they were acquired. Before we proceed, it’s worth mentioning that while the segmentation options are good, email list management is a bit lacking since you can’t manage across lists due to them being siloed. So to get the best results (and minimize frustrations), you have to create a single one. Personalization To create more targeted email marketing campaigns, you can use Mailchimp’s personalization feature. This is possible through merge tags, a tool that will let you insert dynamic content into your campaigns. You can find a selection of tags under the “Merge Tags” drop-down menu, including first name, last name, address, phone, etc. Moreover, you can create new ones and customize the existing merge tags to set default values. The option is in the Audience Tab, where you will find your contacts and segments. Overall, it’s fairly easy to set up your tags, even though you will need to familiarize yourself with some terminology before you start and double-check them as they are style sensitive. This means that a single formatting change will affect them (extra bolding, italics, etc. ) and make them unusable. Analytics & Reporting Moving on to Mailchimp’s real-time analytics and reporting, the first thing that caught our attention was the new Audience analytics (beta), where you can monitor contact status and net subscriber growth. In the Reports section, you can check how your marketing campaigns perform, including important email metrics such as your opens, clicks, bounces, and unsubscribes. Overall, in this Mailchimp review, we found the campaign reports to be simple and informative, making them great for small businesses that want to track their performance. Here are the things that the feature will track for you: Link performance Predicted demographics 24-hour performance Subscribers with most opens Social performance Top locations by opens Apart from the standard reports, you can also get an in-depth email performance analysis through the Custom Reports tool. Note: After returning to our reports, we were informed that Mailchimp will remove the reports page. The platform then notified us that to access our report in the future we need to go to all campaigns. Email Deliverability In this section, we considered numerous reviews from existing Mailchimp users. Most seem satisfied with Mailchimp’s ability to land emails in their subscribers' inboxes. However, numerous users claim that their email marketing campaigns end up in the spam folder. While email deliverability is good, there’s room for improvement here. Here is an overview of Mailchimp’s deliverability score based on yearly tests: Of course, the platform will ask you to verify your domain before you set up SPF and DKIM. We found the authentication option under the Website tab. The process is fast, and you can continue with your setup when you complete the verification process. If you want to keep track of your campaigns, Mailchimp offers an Abuse Complaints metric in the Reporting tab to help you identify how many users flagged your message as spam. However, this doesn’t indicate the number of email marketing campaigns automatically ending up in the spam folder, so follow email deliverability best practices to keep your reputation intact and minimize this metric. Integrations Lastly, we found out that Mailchimp offers 300+ integrations to help us streamline our marketing, from eCommerce platforms like Shopify to CRM tools like Salesforce. The integrations are grouped into categories (eCommerce, analytics, social media) to explore them more easily. Here are some popular tools we found: Analytics: Google Analytics, Email Heatmaps, Firebase, Cyfe Contact management: Salesforce, Pipedrive, Zerobounce, Zoho CRM Payments: SamCart, MoonClerk, Humanitix eCommerce: Shopify, Big Cartel, BigCommerce Content: WordPress, Drupal, LearnWorlds Now that we analyzed Mailchimp’s strengths, it’s time to look at its weaknesses. Mailchimp Cons: Analyzed Below, you will find the features that impressed us the least and have room for improvement. Affordability & Pricing Structure In this Mailchip review, the biggest drawback we found is undoubtedly its pricing model. Small businesses will not find this option attractive since the paid plans will get steep quickly. To give you an idea, the Essentials and Standard plans begin at $13 and $20 for 500 contacts, but they will get up to $110 and $135 for 10K subscribers. There’s also a monthly email send limit, which is understandable, but what can discourage users is the way Mailchimp charges for contacts. While other email service providers only charge you for unique subscribers, Mailchimp will do so for duplicate, unsubscribed, and inactive ones. If you don’t pay attention to your email list, you will pay for the same contact twice or thrice. Affordability and Mailchimp’s peculiar way of counting subscribers are probably the platform’s greatest weaknesses, as it will not be a viable option for SMBs. We believe using the Standard plan will be a good solution if you don’t have complex needs and don’t need advanced segmentation tools (which are a must for eCommerce). Lastly, it’s good to know that Mailchimp will automatically bill you for overages, while if you need transactional emails (SMTP server), you need to buy additional credits to send them. *Mailchimp's pricing increased once again as of November 2023 by an average of 7% for marketing plans, and this also affected the overage fees. So, users need to be extra careful with their limits and contact number. Email Template Library Mailchimp offers 100 pre-made templates to create your next email campaign. However, depending on the builder you choose, you’ll get different options. For example, only 30 designs appear in the library when you select the New Builder. Moreover, users are claiming that the classic templates aren't responsive. While the pre-made templates are fully customizable and responsive, they seem repetitive and outdated. Moreover, if you don’t want to pay to get more through Mailchimp’s marketplace, you will need to create yours from scratch, which isn’t a time-saver here. What we liked, though, is that you can code your own template by importing HTML files, pasting in code, or importing a zip. Apart from that, Mailchimp’s template library will cover your basic needs and offer a quick design to send a simple message to your audience. Signup Forms The form builder was the most confusing of all the features. When you click on the signup forms tab, you'll get the form builder option, which will give you the following: At first glance, this made us think that’s all Mailchimp’s builder is about, and we only found out about the actual pop-up builder when we clicked on the other available options. Here, things feel cluttered, and the options are just stacked under the Signup form URL option. Moreover, the most frustrating thing is that you need to add color backgrounds manually since there’s no color picker. The embedded form builder, though, is simple to use, following drag-and-drop logic and letting you create a pop-up in a few minutes. Nevertheless, it’s too simple, and the options are not presented clearly, making you think you have fewer options than those available. Landing Pages In this Mailchimp review, we considered how easy it is to navigate the platform and how fast you can find the features. Finding Mailchimp’s Landing pages was tricky as we expected to find them in the Audience (along with the forms) or Website sections. To our surprise, Mailchimp’s Landing pages are in the campaign section, which someone can miss if they are in a hurry. Here, the platform offers ten pre-made landing page designs to work with. To proceed to have to choose one, as the start-from-scratch option is non-existent. Moreover, the builder follows the email editor’s drag-and-drop logic but the limited elements and the inability to add custom HTML are not ideal. A/B testing is also not possible, unlike other competitors offering the option. Overall, the difficulty in finding them, the simplicity, and the lack of modern templates and elements made us add them to the pros section. Design & Split Testing Regarding testing, Mailchimp will give you an Inbox Preview tool by Litmus to check how your campaign appears in different email clients. As you can guess, this is a paid add-on where you need to give one token to create or update a preview, which isn't great if you want to run multiple tests. In this case, Mailchimp suggests you signup for a Litmus account. Moreover, if you are on the free plan, you can’t use this service as it’s available only for Mailchimp’s paid subscribers. The lack of an Inbox Preview tool is a major drawback for a tool that will get quite expensive as you grow. Regarding the A/B Testing features, Mailchimp will let you test different variations of your email campaigns. Furthermore, for the Multivariate testing tool, though, you will need the Premium plan. Lastly, we noticed that we could only run split tests on emails but not on landing pages, which is another minus for the popular ESP. Customer Support When it comes to Mailchimp’s customer support, the tool has many helpful articles to help you find solutions to common problems. If you are a free user, you will definitely need to use the knowledge base and tutorials a lot because email support is only available for the first 30 days. When you upgrade, you can access 24/7 email and chat support, with a phone option only on the Premium plan. Assessing customer support is quite subjective here. Based on existing Mailchimp users’ experiences with it, we found that the major issue was the slow response time. After testing the customer support ourselves, we also came across longer-than-average chat waiting times. And while our problem wasn’t pressing, someone with an urgent issue who doesn’t have access to phone support will have to wait for a Mailchimp representative to get back to them. Mailchimp Pricing Plans Looking at Mailchimp’s pricing, you will find five plans offering you the digital marketing tools analyzed above. Before we get into specifics, the pricing model this ESP follows is contact-based. And based on the peculiar charging policy, you need to be careful with your email lists and duplicate contacts. Among the plans, there’s also a free version of the software. Let’s start with it. Free plan Mailchimp’s free plan has gone through changes, especially after Intuit's acquisition of the company. This version of the software is for new marketers who want to test the tool and start growing their audience, having no complex needs or requirements. At the moment of writing this Mailchimp review, the free plan was for 500 contacts only and offered, among others, the following: 1,000 monthly emails Email support for 30 days 1 audience & marketing CRM Landing pages 1-step automations Note: marketing automation, A/B Testing, and email scheduling are unavailable in the free plan. Essentials - $13/month Moving on to the Essentials plan, this option will provide you with more tools and increased limits. However, it is still geared towards marketers who want to build their audience and have no complex needs. Here, users will have to pay $13/month for 500 contacts and 5,000 monthly emails. Among other things, the Essentials will: Remove Mailchimp’s branding Unlock A/B Testing and email scheduling Offer Automated customer journeys (no pre-built options) Give you behavioral targeting Overall, Essentials is quite restrictive, and users are recommended to get the Standard plan to unlock more capabilities. Note: You can try this plan for free for 1 month. Standard - $20/month With the Standard plan, users can access some of Mailchimp’s best features, including dynamic content, send-time optimization, and pre-built journeys. You will need to pay $20/month for 500 subscribers and 6,000 emails per month, which we didn't find ideal. Apart from the features mentioned above, upgrading to this plan will give you access to: Custom-coded templates Predictive segmentation Campaign manager Content optimizer Mailchimp’s Standard plan is great for SMBs and startups. However, if you want the whole toolbox of marketing features, you will need to upgrade. Note: You can try this plan for free for 1 month. Premium - $350/month According to the description, this plan is best for teams and large businesses, and it includes Mailchimp’s most advanced tools, unlimited contacts, and phone priority support. This one has a slightly different pricing structure than the previous plans. More specifically, your email limit will increase to 150,000 sends monthly for up to 10K subscribers, and you will get access to all the features mentioned above, along with: Multivariate testing Comparative reporting Advanced segmentation Autoresponders Unlimited users (plus role-based access) Basically, if you want the full email marketing experience, you need to get the Premium plan. However, as we mentioned above, the steep pricing structure may not be ideal for smaller businesses. Custom Plans - Pay As You Go Apart from the core plans offered, you can also take Mailchimp’s personalized quiz to get a plan tailored to your business. If you aren’t a regular sender, you can use the pay-as-you-go option and buy enough credits to cover your email marketing needs. It’s worth noting that the Pay as You Go plan has the same features as the Essentials plan, with access to email themes and layouts, pre-made segments, and basic reports. You can find the credit option in your profile under Billing, and your credit options range between 5,00 to 25,000,0000. Mailchimp Alternatives As every tool has disadvantages, you need to be prepared for change, especially when your platform doesn’t work as promised or makes your tasks more tedious. To make an informed decision, our team has tested and compiled the best Mailchimp alternatives in the market. Below, you will find our top three options, favoring affordability, scalability, and ease of use: Moosend is an all-in-one email marketing and marketing automation solution with advanced features and affordable pricing. The email builder is user-friendly, while the automations are easy-to-implement even if you don’t have any technical expertise. Its winning point is the competitive pricing starting at $9/month and offering you all the needed features. Constant Contact is another option to consider if you want a less complex tool. The platform has, according to our Constant Contact review, a user-friendly editor, excellent email deliverability, and additional features, such as a new website builder they have recently launched. MailerLite is an affordable Mailchimp competitor that will help you create and automate your campaigns. The platform offers flexibility with a fast email editor, pre-made templates, easy-to-use automation, and more to get your email marketing strategy back on track. Compared to Mailchimp, this option has better deliverability rates based on multiple tests. Conclusion After taking an in-depth look at Mailchimp’s features, we can finally share our final thoughts. In terms of user experience, the platform will not disappoint you, although they can definitely improve the UI by “un-hiding” some of the core features, such as the landing pages. Moreover, Mailchimp is a great marketing tool to power up different aspects of your digital marketing strategy. The Customer Journeys tool is the most prominent feature, offering ease of use and multiple choices to set up the best sequences for your audience. Since the ESP didn’t have a visual editor before, this is a major upgrade, especially for new users. While Mailchimp has its advantages, there are numerous things that it could do better, namely, improve its email templates, enhance email deliverability, and make the signup forms and landing pages easier to find and use. Overall, it is a great option for larger businesses with the budget to fully leverage its advanced capabilities. However, that doesn’t mean that SMBs can’t benefit equally from it. Just read the pricing carefully and choose the plan that suits you the most. Try Mailchimp Frequently Asked Questions (FAQ) Here you will find some common questions and answers regarding Mailchimp. 1. What is the downside of Mailchimp? Mailchimp’s biggest con is its steep pricing structure and the peculiar contact charging that makes you pay for unsubscribed and inactive users. 2. What are the best Mailchimp alternatives? There are many great options to choose from, including Moosend, Constant Contact, and MailerLite, offering more affordable pricing, advanced features, and equally great functionality. 3. Can I use Mailchimp for free? Mailchimp has a free plan for 500 contacts, and 1,000 monthly email sends. However, the free version is very limited, and you will eventually need to upgrade to a paid plan. 4. Can Mailchimp be used for affiliate marketing? According to Mailchimp, affiliate marketing as an industry is prohibited under the platform's Terms of Use. However, affiliate links are generally fine to use after a thorough assessment process. 5. What other features does Mailchimp offer apart from email marketing? Besides its email marketing and marketing automation tools, Mailchimp will give you access to a website builder and custom domains. --- ### 13 Best Email Marketing Agencies & Why To Choose Them [2025] > Learn about the best email marketing agencies that can help you streamline a successful email marketing strategy and elevate your ROI. - Published: 2023-05-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-email-marketing-agencies/ - Categories: Email Marketing - Levels: Beginner Many B2B and B2C companies lack the resources to streamline a successful in-house email marketing strategy. Even though email marketing services like Moosend or Klaviyo make creating newsletters and monitoring their performance easy, many businesses don’t have the headcount and knowledge to dive into it. Hence, many eCommerce brands and businesses resort to email marketing agencies and trust them with the success of their email campaigns and the results they’d like to achieve. Below, you’ll find short but straightforward reviews of notable email marketing agencies. We’ve sourced their pricing via their dedicated pages or Clutch, but it’s highly recommended to contact each agency as their plans vary vastly based on different business needs: 1. Inbox Army Best for: SMBs, Start-ups, Enterprises, Agencies Top clients: eBay, Expedia, Hilton, Spotify, etc. Pricing: Starting at $1000/project Additional services: 360-degree email marketing management Inbox Army is a full-service email marketing agency that can meet every demand in this area, from auditing to email automation. They also have certified email marketing experts for 50+ email service providers such as Mailchimp, Marketo, and Salesforce, covering different needs, for example, template production and ongoing optimization. Overall, regardless of your email marketing question, Inbox Army will most likely have the answer. Since 1990, they’ve worked with notable brands in over 25 industries. Finally, they have a great library of resources and email samples to understand their style and coding capabilities. Inbox Army Main Services Email campaign management and optimization Email strategy and audits Email marketing automation Design and template production ESP vendor selection and migration Certified expertise for various ESPs Pricing Pain plans start approximately at $1,000 per project. You can contact the agency for more details based on your needs and complete their step-by-step form to receive a quote. 2. Ignite Visibility Best for: Enterprises, SaaS, Startups Top clients: Tonny Robbins, Experian, Sharp Healthcare, etc. Pricing: $100-$149/hour Additional services: Search engine optimization, PPC, Conversion rate optimization, etc. If you’re looking for an agency that can take care of all your digital marketing efforts, then Ignite Visibility is a viable option. Regarding email marketing, it offers full-service management, advanced deliverability monitoring, continuous strategy and optimization, and all the email marketing tools to excel. Combined with CRM, SMS marketing, and push notifications, it ensures highly personalized experiences for your subscribers. Additionally, this agency provides clients various digital marketing solutions, including web design and development, SEO consulting, Amazon marketing services, social media marketing, etc. Ignite Visibility Email Marketing Services Full campaign management Ongoing strategy and innovation Email design and content creation Email deliverability and monitoring Coding and testing Reporting and analysis Pricing As with most agencies, the pricing starts at $1000 per project, and the paid hourly rate ranges from $100 to $149. Contact the business for more. 3. SmartMail Best for: Ecommerce businesses, Online stores Top clients: Skype, Lowes, French Connection Pricing: Not available Additional services: No This top email marketing agency claims to be a “done for you” e-commerce email marketing agency that helps online stores increase their revenue by delivering great and timely email newsletters to their target audience. SmartMail specializes in two main areas: campaign management and automation setup. Therefore, they assign you a dedicated email strategist that creates an email calendar for you and top-notch branded email campaigns. All you have to do is to approve them. They can also help you with your marketing automation processes by setting up abandoned cart, welcome and retention emails, among other workflows. They also overview the creation and implementation of your chosen email marketing service. SmartMail Key Services Branded email template designs Audience segmentation Automation workflows Email strategy and guidance Klaviyo experts Pricing You can start with a free email audit and ask the team for their pricing plans. 4. FulcrumTech Best for: Media, Healthcare, Education, eCommerce Top clients: Citrix, The Boston Globe, Wolters Kluwer Pricing: Not available Additional services: Email-only Another great option with around 20 years of experience is FulcrumTech. It’s a full-service email marketing agency that controls every aspect of your email marketing. You can start with strategic planning by utilizing their tailored services called 10-point email assessment. FulcrumTech will help you set up different converting types of newsletters, such as transactional emails, drip campaigns, and promotional newsletters. This agency also offers a landing page optimizer to support your email list-building activities and get an ROI booster. A/B Testing is also an option to secure high performance. Finally, they help clients with their ESP setup and implementation. FulcrumTech Main Services Strategic planning and analysis Email list management Email deliverability and engagement Design and copy Email service provider and implementation (e. g. , Hubspot) Pricing Contact the agency to learn more about their pricing. 5. Rejoiner Best for: eCommerce, Retail Top clients: Triumph, KIKO Milano, Humanscale Pricing: Paid plans start at $25/month, Limited free plan Additional services: SMS Rejoiner is an email marketing service that is not a typical agency. It’s a top email marketing company that provides its partners with email expertise and all the resources they need to create interactive and enticing campaigns as an extension of their existing team. Overall, they offer access to email marketing software and guidance on how to build automation workflows, such as cross-sell and win-back emails to drive higher revenue. They also provide a drag-and-drop email builder to build winning campaigns and ways to avoid the spam folder, including reputation monitoring. Last but not least, Rejoiner is well-known for its reporting capabilities, enabling users to monitor and improve metrics, such as open and click-through rates. Rejoiner Main Email Services Drag-and-drop email builder Advanced segmentation Dynamic content Multiple deliverability checkers, e. g. , frequency capping Split and delay tests Integrations with Shopify, Magento, etc. Pricing Although Rejoiner’s pricing plans start at $25/month, and the professional all-inclusive strategic services begin at $1500. There’s also a very limited free plan for Shopify users, but only if they want to use it as an in-house email marketing solution. 6. MH Digital Best for: eCommerce, Small businesses, Fitness Top clients: Purina, Ritual, The Flex Co Pricing: $50-$99/hour Additional services: SMS MH Digital is an end-to-end email and SMS marketing agency that will help you leverage these marketing channels. First, they overview the creative process, including copywriting and email graphic design, delivering seamless custom emails. From a technical perspective, they enable AMP scripting, mobile responsiveness, and dynamic content for various email platforms. Regarding revenue growth, they enable you to build a top-notch lifecycle marketing program to send the right emails to your audience at critical converting points. With the appropriate segmentation and automation tools, you’ll elevate your eCommerce email marketing, powered by SMS if it aligns with your buyer personas. MH Digital Email Assets Email setup and audit Campaign management Workflow automation Advanced segmentation Deliverability optimization Braze and Klaviyo experts Pricing If you embark on a project, the pricing starts at approximately $1000. Based on your request, the average hourly rate ranges from $50 to $99. Receive a quote by completing this contact form. 7. ActionRocket Best for: SaaS, Enterprises, eCommerce Top clients: American Express, UNICEF, BBC, Babylon Pricing: $25 to $49/hour Additional services: CRM program training, Social and web creative strategy Another agency worth your attention is Action Rocket, which specializes in creative strategy and development of your marketing channels, including emails. They are well-known for delivering beautiful HTML and CSS emails. That’s why notable brands have trusted them with optimizing their email channel. Action Rocket also provides customers with workshops and training to upskill their marketing teams and strategic storytelling solutions based on customer journeys. Therefore, if you need an agency to take charge of your creative assets, this company will be an excellent fit for you. Action Rocket Email Services Creative email assets CSS/HTML coding CRM program creation Strategic storytelling Mobile responsiveness Pricing Based on the information shared on Clutch, Action Rocket’s hourly rate ranges from $25 to $49, and the typical minimum cost per project is $1000. Fill in the dedicated form to get a personal quote. 8. One 10 Media Best for: SMBs, eCommerce Top clients: Decor Styles, Flush, Tweedmaker Pricing: $150-199/hour Additional services: SMS, Paid ads One 10 Media is a digital growth agency that lets businesses nurture their audiences through effective campaigns, including emails. They offer a 4-step process to enable you to create a seamless email process while they provide clients with online marketing solutions, such as SMS marketing and social media advertising. Moreover, they’ll run through an extensive audit and either make recommendations on your existing strategy or help you build one from scratch. Secondly, they’ll help you tailor your messaging to attract the right audience and set up the campaigns in your email marketing platform. Finally, they share thorough analysis reports on a regular basis to keep a record of your email campaign performance. One 10 Media Email Services Email audit and strategy Email copywriting List segmentation and automation workflows Reporting Pricing The hourly rate ranges from $150 to $199 per hour - book a free consultation to receive personalized pricing. 9. Indiemark Best for: eCommerce, SMBs Top clients: Dungeons & Dragons, Toro, Symantec Pricing: Not applicable Additional services: Email only Another option to increase your email click-through and open rates is Indiemark. It’s a full-time email marketing agency focusing only on that digital marketing area, promising to help you meet your marketing goals. Indiemark can contribute to different email marketing aspects, from software comparisons to competitive analysis and reactivation strategies. Apart from the growth strategy, they’ll also overview the creative process, such as email design, HTML coding, and testing. Moreover, they offer training services for those who want to upskill their in-house marketing teams. Indiemark Email Services Lead nurturing strategies Deliverability capabilities, e. g. , authentication, blackilsts HTML coding Split testing and reporting Template development Email platform migration Pricing Indiemark’s pricing is unavailable on the website - contact them to request a quote. 10. GR0 Best for: B2B, Delivery Services, Food & Beverage, Apparel Top clients: Universal Music Group, Entrepreneur Pricing: Not available Additional services: Content marketing, SEO, SMS, Paid ads, etc. If you’re looking for a more inclusive digital marketing agency offering email services, you should learn more about GR0. This company ensures a seamless email marketing functionality powered by excellent features. GR0 helps businesses by auditing their current email tactics and building a strategy based on that research. They build custom emails that will appeal to your audience based on your branding requirements. The agency also supports the design and execution of automated emails and monitors your campaign process. Finally, GR0 offers integrations to build a powerful marketing stack. GR0 Email Services Custom templates QA and testing Weekly and monthly reports Segmentation and email automation Various additional digital services Pricing GR0 doesn’t disclose pricing information on its website. Complete the form, mention the service you’re interested in, and get a tailor-made quote. 11. Mayple Best for: eCommerce, SaaS, Enterprises Top clients: Decathlon, Xiaomi, Google Pricing: Approximately $1850/month Additional services: CRO, Paid ads, Social media management Mayple is a digital marketing company offering various online services that can reshape how you attract prospects and win new customers. One of its main assets is its email marketing capabilities that let businesses nurture their audiences at different customer journey stages. For instance, Mayple can conduct competitive research and auditing to capitalize on your current strategy and update your calendar. They will take over the email design and copywriting to help you communicate your messages successfully. In addition, Mayple’s audience management capabilities will enable you to create highly personalized experiences for your audiences. Mayple Main Email Services Competitor analysis and research Campaign calendar Lead capturing Content creation and design List cleaning and optimization Contact migration Pricing Mayple’s pricing starts at $1850 for four emails per month. Visit their pricing page to learn more about different options based on the email volume you want to deliver. 12. SmartSites Best for: SMBs, eCommerce, Medical, Automotive Top clients: Audi, Elfster, Dr. Alex, Rolls Royce Pricing: $100-$149/hour Additional services: Web design, PPC, SEO, SMS, Social media SmartSites is an award-winning digital marketing agency with some of the best services to grow your business gradually. Its capabilities include web development, social media management, SMS, and of course, emails. This digital company will help you build brand awareness and convert your audience using various email marketing tools. Some of the key features are email list growth, A/B Testing, and email campaign blasts. Overall, it has the essential tools to boost your email ROI and contribute to sustainable growth. SmartSites Email Capabilities Email-list building Custom email templates Advanced segmentation Automation flows Email deliverability check SMS integration Pricing According to the information shared on Clutch, the hourly rate starts at $100, depending on the services you select. You can request a quote by completing this form. 13. Disruptive Advertising Best for: SMBs, Enterprise, eCommerce Top clients: KPMG, Crossover symmetry, FirstLite Pricing: $100-$149/hour Additional services: Lead generation, Amazon, Paid social and search, etc. Finally, we present you with Disruptive Advertising, another digital marketing agency with excellent email services. With top clients like Adobe and KPMG, they’ve proven their efficiency and trustworthiness. Their core email marketing process consists of different steps that will lead to higher profitability. Firstly, they generate creative email ideas and design them to appeal to each company’s audience. They also help businesses build and execute automation workflows and conduct QA testing to ensure their campaigns remain stellar. Disruptive Advertising Email Services Email design and planning Coding and data logic development QA Testing Send analytics and reporting ESP onboarding Email list acquisition and growth Pricing Based on the information provided by Clutch, this agency’s hourly rate starts at $100, and the minimum cost per project is approximately $5000. Contact the agency to learn more about their pricing. How To Choose The Best Email Marketing Company For Your Business If you’re certain that partnering with an email marketing agency is the best solution to maintain a high ROI, here are the main steps to follow: Define your goal: Gather with your marketing team and discuss what you’d like to achieve by partnering with an agency - the clearer the objectives, the easier the decision. Check their services: Read each agency’s services thoroughly and how they can complement your existing marketing methods. Learn their top clients: Learn how they’ve helped other businesses in your niche market meet their goals through case studies and reviews. Ask about their main tools: Check what marketing tools they use, how reliable they are, and if they’re compatible with your existing marketing stack. Visit their pricing page: If you are sure that the agency suits you, request a personalized quote to see if you can collaborate in the long term. The Takeaways If you lack the headcount and knowledge to streamline a successful email marketing process, it’s best to partner with an email marketing agency to help you reap all its amazing benefits, such as elevated brand awareness, customer retention, and revenue. Hopefully, our guide will enable you to spot the agency that will cover your needs and grow your business fast and steadily. But if you decide it will be much more feasible to keep this process in-house, sign up for a Moosend account today and check out our amazing features for free. No previous coding or design experience is required. FAQs Here’s a quick round of frequently asked questions about email marketing agencies. 1. What is an email marketing agency? Email marketing agencies are businesses comprised of experts and tools aiming to build an email marketing process that will help you fulfill your goals end-to-end. 2. How much does an average email agency marketing charge? Most email marketing agencies have a minimum rate per project starting at $1000, and their hourly rates range from 50 to 200 dollars based on the services you request. 3. Is email marketing still effective in 2023? Yes, with an ROI of $42 for every dollar spent, email remains a powerful marketing channel, especially when following the main rules of personalized marketing. 4. How can an email marketing agency help my business? Depending on the agency, they can fully streamline your email marketing process, from designing custom newsletters to reporting on your campaign performance. --- ### Constant Contact Review 2025: Pros, Cons, Ratings > Is Constant Contact truly an email marketing service for small businesses? Learn the answer plus more details in our extensive review! - Published: 2023-05-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/constant-contact-review/ - Categories: Email Marketing, Software - Levels: Beginner Constant Contact is among the oldest email marketing platforms in the market and it has surely come a long way since its first release. It has a wealth of features ranging from email marketing and automation to SMS marketing and CRM. What’s more, it can cover your social media posting needs and help you with your ads. In this Constant Contact review, we used our deep knowledge of email marketing solutions to deliver an in-depth insight into what Constant Contact offers, its strengths and its weaknesses, and more so that you can decide if it’s the right fit for you. Constant Contact Overview Constant Contact is a service aiming to make the life of small businesses and beginners easier. It can also prove immensely valuable for event organizers, due to its niche features and its ability to take payments for those events. Being one of the best email marketing services we’ve reviewed, it has great email deliverability rates, so you can safely avoid the spam folder. But while its pricing is attractive, especially if you’re starting out and looking for something affordable, businesses with larger audiences soon find themselves paying a hefty price. Below you can take a look at a quick overview of the email marketing tool: Constant Contact Pros and Cons Summary Here you can take a quick taste of the major pros and cons of Constant Contact. What Is Constant Contact Good At? First, let's look at the things we liked about Constant Contact. 1. Ease Of Use Starting our Constant Contact review with the usability of the service, we found that it offers a user-friendly interface that’s easy to understand and master. Even if you’re a complete beginner, you’ll feel comfortable exploring the various functions like automations, social media posts and ads. Everything is simple and clean, so users can effortlessly navigate the platform. You also get some pretty helpful tips on the interface that guide you naturally through Constant Contact’s platform. 2. Template Library Constant Contact offers an arguably huge template library with more than 200 email templates. These templates can cover various purposes ranging from promotions and newsletters to anniversaries and surveys. All of them are mobile responsive and fully customizable, which is something that not all email marketing software allow. Despite the abundance of templates, though, we noticed that many of them are of poor quality. This is also evident in user reviews of the software. Nevertheless, we liked the fact that each template has unique placeholders that give you inspiration for your email copy. So, if you’re pressed for time, you are definitely going to appreciate this. In any case, you can also start from scratch and flex your design skills. If you've already created your brand logo (BrandKit) in your account settings, then you can craft a branded template in no time. 3. Email Editor We found that the email editor is fast and responsive with great drag-and-drop functionality. You can insert various blocks like buttons, images, polls, data tables and RSVP for events. Moreover, there are many layouts available to help you format your campaign with ease. This can make beginners’ life extremely easier. Regarding personalization, you can insert simple greetings (e. g. , Hello, First name) and contact or account details. Nonetheless, they are basic and the absence of if/then/else logic is noticeable. Finally, let’s discuss personalizing your marketing campaigns with “dynamic content. ” You can set part of your email content to vary depending on a contact’s city, state, job, or other data points you’ve collected. This feature is only available in the highest-tier plan, though. 5. Segmentation We found it pretty straightforward to import an email list and then manually add any additional data. Either manually or automatically, importing contacts is as easy as it gets. Audience segmentation is a strong aspect of Constant Contact. Users can create segments from list membership, contact activity, contact details, tags, or eCommerce activity. You simply filter your contacts based on one or more criteria and that’s it! We also liked the fact that the platform gives you the ability to segment your audience with pre-built segments. Specifically, your audience can be automatically segmented into 4 categories: Most engaged Somewhat engaged Least engaged Everyone else This time-saving feature allows all kinds of businesses to maximize their potential by eliminating guesswork and segmenting the whole contact base with ease. 6. Analytics One thing users notice in their reviews of Constant Contact was the clarity of the main dashboard. We agree that you get useful information about your performance regarding contacts and their growth, email open rate and growth on social media channels. Going deeper, you can learn more about your campaigns in the Reporting tab. For each individual campaign, you see all essential email marketing metrics such as the open rate, click rate, bounces, unsubscribes, and spam reports. What’s more, you get heat maps to see what drives the most clicks, while there are overview reports such as open and click trends, email opens by device and most successful subject line. While the above data will cover the needs of most users, we believe that some more advanced insights like a geographical breakdown of the regions that are engaging more, or the time that your subscribers open your emails could be present in a platform of this caliber. Finally, social tracking isn’t available. 7. Email Deliverability Another great point about Constant Contact is its great email deliverability. We found that the software performs quite well and reaches most email providers (Gmail, Outlook, and Yahoo) the majority of the time. But as you know, deliverability is affected by numerous factors, so let’s see what else Constant Contact does to that end. You can authenticate your email address or domain name (DKIM authentication) through the advanced settings tab of your account and thus improve your deliverability over time. Constant Contact also has a very strict spam policy. If more than 0. 1% of your emails get marked as spam, then your account will come under review. This means that they’re very serious about preventing spam and spammers. 8. Integrations Our Constant Contact review uncovered that the software has one of the most impressive catalogs of integrations we’ve seen. There are almost 5,500 integrations available so you can connect the software with all your favorite apps and streamline your workflows. Integrations are easy to find since they can be filtered by category, like CRM, eCommerce, scheduling, and so on. We were particularly impressed with the number of social media integrations the software has. Test Constant Contact For Free Constant Contact Cons Despite being a solid platform overall, Constant Contact has some “weak” spots that we found during our review of the service. Let’s explore them! 1. Affordability As a tool that aims to help small businesses grow, we believe that Constant Contact “fails” to pass the affordability test. If you only have a couple hundred subscribers, the tool could be ideal for your business ($12/month for the lowest tier plan). This is also true if you only want basic functionality. However, if you want Constant Contact with all the essential features to truly perform successful email marketing, you’ll need to pay a steep price tag. What’s more, additional features like SMS or “Inbox previews” by Litmus cost extra. This means your total spending will rise quite a bit from the price you might be expecting. So, our opinion is that you should definitely take advantage of the 60-day free trial before you commit to the service. 2. Automation We were really excited to test Constant Contact’s automation options and see what new changes the software introduced with its latest update. Unfortunately, while some things improved, the experience was underwhelming. To create your automation, you need to go to the Campaigns tab and click on Create. Then, by clicking on Automations, you’ll land on a page that gives you the option to create a custom automation path (highest pricing plan needed) or select one of the available pre-built templates. Automation templates include both email and SMS variations, which is nice. You get welcome sequences, anniversary and birthday automation campaigns. What’s more, if you own a Shopify or WooCommerce online store, there are abandoned cart reminders, win-back and thank-you campaigns as well as review requests. And while these are ok, at some point, you’ll want to create a custom automation path to satisfy your needs. You may be a bit disappointed since you can’t really combine actions and conditions the way you do in other competitor tools. We also found that the automation triggers are somewhat limited. Finally, you cannot create an automation that includes multiple channels (like SMS for example). 3. User Interface (UI) Despite having a clean and straightforward user interface, we noticed that sometimes Constant Contact can be clunky and unresponsive. For example, during our free trial, the platform was having “difficulty” letting us create a new campaign, which was admittedly annoying. Upon upgrading to a paid plan, we didn’t encounter anything similar. You may also notice some unresponsiveness when trying to embed videos. Upon checking recent Constant Contact reviews, we found that users are also complaining about bugs in the platform. While you encounter these issues when you try to do complex stuff, there are present and they can be frustrating for the end user. 4. Email Template Quality In the previous sections, we praised Constant Contact for having a huge email template library that can cover almost every need. But what about the quality of those templates? Unfortunately, we saw that many templates are outdated or look old. You can tweak them and change a few things here and there, but the overall design won’t change much. As many users notice in their reviews of Constant Contact, they would prefer fewer options if the quality of the templates was decent enough. Templates are a vital aspect of every email marketing platform and users usually resort to them to save time or craft a quick campaign. So, we hope that some of these templates will get a facelift in the future. 5. Design & Spam Testing If you’re serious about email marketing, you know that you need to A/B test your email campaigns to establish what yields the best results. With Constant Contact, your creativity is limited since you can only test your email subject lines. You cannot run an A/B test on the email copy, visuals or CTAs and this can definitely impact your click-through rate and conversions. Furthermore, there is no option to conduct spam testing. This will be a bummer for many users. Nevertheless, the platform has a useful “Check for Errors” feature that allows you to check your campaign for placeholder text that hasn’t been updated, missing links and more. Finally, if you want to see an instant preview of your email in the top email clients, you’ll have to pay $10/month extra. This feature is powered by Litmus and allows up to 5 tests. In our opinion, the price tag is too steep for most users. 6. Signup Forms & Landing Pages With Constant Contact you can create all kinds of forms to collect leads and subscribers for your business. Pop-ups, banners, flyouts that slide onto the screen, landing pages for lead generation, you name it! But unfortunately, you shouldn’t expect any "advanced" customization options. You can simply change the title, description and CTA copy, add contact fields or create your own custom fields, and finally play a bit with the color of the background and the CTA button. We would have liked to see some form templates available, rather than the same design for all forms. Additionally, it would have been great if users could tweak the design of CTA buttons, spacing and other elements that make forms more “unique. ” With landing pages, things are slightly better! It’s a very useful feature to have and the landing page builder is as good as the email builder. But if you don’t want to design one from scratch, then you only get 5 templates! To be honest, they are responsive and you could definitely customize them and have your landing page up and running in no more than 15 minutes. But the lack of templates doesn’t go unnoticed. Another thing to bare in mind is that the landing pages you create won’t show up under your website’s domain. This means that your conversion rates could be affected. In any case, you can activate the Meta Pixel to retarget users with Facebook ads or use Google tracking ID for analytics tracking. 7. Customer Support I’ll be honest here. This was a tough decision since the customer support of Constant Contact isn’t bad, but there were a few frustrating things. First of all, there are several support channels available: Live chat (Monday to Friday) Phone support (Monday to Saturday) Knowledge Base Video tutorials Community-based support We found that live chat support is fast and efficient. We had an issue when trying A/B testing and the support agent was friendly and quick to respond. So, no issues there. The frustrating thing is that phone and chat support aren’t always available. This is disappointing as many small business owners may need assistance to move to the next step and not lose crucial time. It must be mentioned, though, that when you manage to contact the representatives via phone they quickly provide all the answers you seek. What’s also not ideal is email support. Sometimes it takes too long to answer even for simple queries. Finally, Constant Contact’s knowledge base is truly extensive and you can definitely find the help you need when you’re in a tough spot. Test Constant Contact For Free Constant Contact Pricing The pricing of Constant Contact is generally reasonable, although we found it a bit “aggressive” when you take into consideration that some of its features are incomplete or need more work. Pricing is based on the number of contacts someone has. It is worth mentioning that the service offers discounts for nonprofits. Unfortunately, there is no free plan available, but you can leverage the 14-day or 60-day free trial offered. Constant Contact has 3 different plans for digital marketing and email. Let’s explore them in detail: Lite The Lite plan has a starting price of $12/month for 0-500 contacts. It includes basic email marketing with customizable templates, automated welcome email sequences, social media marketing and event management. This plan allows only 1 user to handle the platform, so working in a team is impossible. This plan is most suitable for beginners or businesses with minimal requirements, as the more advanced features are not included. Nevertheless, for what it offers, this plan is value for money. Standard The Standard plan will satisfy the vast majority of users. It has a starting price of $35/month for 0-500 contacts. You get subject line A/B testing and email archive, email scheduling, pre-built automation templates and resend to non-openers, social media ads integration and contact segmentation. This plan allows users to improve the effectiveness of their email marketing campaigns while taking advantage of the marketing automation offered. If your contact list is small, this could be great for your business. However, if you have a bigger list of, let’s say 5,000 contacts, then your costs significantly rise to $110/month. At that price, there might be more affordable alternatives offering similar features. Premium Lastly, the Premium plan starts at $80/month for up to 500 contacts. This plan adds custom automations, dynamic email content, SEO and advanced ads with a dedicated manager. You also get richer reporting and email engagement heat maps. While this plan has a steep starting price, it intends to satisfy the needs of businesses wanting to run their whole digital marketing from a single platform. SMS Marketing You can add SMS marketing functionality to any plan. Prices start at $10/month for 0-500 messages. You get a dedicated phone number and a message editor with live previews for your messages. Note that the SMS marketing add-on is only available for US customers. Test Constant Contact For Free Constant Contact Alternatives No matter how good an email marketing software is, it’s always good to know what other alternative options are available. We’ve conducted extensive research to establish the best Constant Contact alternatives, and we present you the top 3 options you definitely need to check out: Moosend is a powerful email marketing service with advanced email automation features. The platform has an intuitive email editor which is perfectly suitable for beginners since it has a minimal learning curve. Best of all, it comes at a very competitive price ($9/month) giving you access to the full features of the service, unlike Constant Contact. Mailchimp is a well-known Constant Contact alternative with great options regarding automated email campaigns and solid list management features. Through its rich analytics, it can accurately inform your every marketing decision to grow your audience and increase conversions. Finally, it is unmatched when it comes to A/B testing, an area that Constant Contact certainly lacks. Read our full Constant Contact vs MailChimp guide here. GetResponse is another decent alternative to Constant Contact due to its advanced features (webinar tool, for example) and straightforward automation options. What’s more, we found that GetResponse has one of the best spam and design testing tools among its competitors. Of course, the previous features are almost non-existent in Constant Contact’s platform. Conclusion Constant Contact manages to deliver an easy-to-use platform with a wealth of core features that are built with efficiency in mind. The whole user experience during our Constant Contact review was positive and the interface felt snappy. However, as we mentioned before, some more advanced features are missing or they are not in the system at all. We would say that Constant Contact will be a great fit for users who want to use the platform occasionally or users that can make do with the core features of the platform. The bigger your email list gets or the more “demands” you have of your email marketing platform, the more alternatives you have at a more affordable price. In any case, Constant Contact is a good choice for small businesses, as the company seems to promote itself. The excellent deliverability rates, the huge amount of integrations, and the recent addition of a website builder show that the platform is still one of the top competitors in the tough email marketing and automation scene. Try Constant Contact Frequently Asked Questions (FAQ) Here you can find some of the most common questions regarding Constant Contact. 1. Can I Use Constant Contact For Free? No, but you can use Constant Contact for free for a limited time. The tool offers both a 14-day and a 60-day free trial that give you access to some of its core features. However, the free trial is mostly for testing purposes since it only allows users to send up to 100 emails. 2. How Can I Cancel My Constant Contact Subscription? You can cancel your Constant Contact subscription by clicking on the “pause or cancel account” button in your account settings. The process is fast and easy. Alternatively, you can call Constant Contact within business hours Eastern time. The number for the US and Canada is 855-229-5506. 3. Can I Use Constant Contact As A CRM? Yes, Constant Contact offers an all-in-one CRM platform in partnership with SharpSpring. However, it comes at a high price tag of $449/month, so it might not be a great solution for small businesses looking for something affordable. 4. What Are The Best Constant Contact Alternatives? The top three Constant Contact alternatives you should definitely consider are Moosend, Mailchimp and GetResponse. Other email marketing solutions you might want to keep an eye on include MailerLite and ActiveCampaign. --- ### Email Marketing For Mobile Apps: Tips & Tools [2025] > See how to build an effective email marketing for apps strategy to boost your mobile app usage and engagement. plus some tools you'll need. - Published: 2023-04-28 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-mobile-apps/ - Categories: Email Marketing - Levels: Beginner Email marketing has become one of the most versatile tools to promote your business cost-effectively. Due to its nature, companies of all sizes and industries, including mobile app marketers, can use it to reach their target audience, increase engagement and boost conversion. Today, we’ll see how to build a simple yet effective email marketing for apps strategy, including: the benefits tips to get started email tools you can use So without further ado, let’s start. Benefits Of Email Marketing For Mobile Apps As mentioned above, email marketing has numerous benefits for businesses. These apply to your mobile application as well. More specifically, email will help you: Reach your target audience: target users with email marketing campaigns tailored to their needs based on interests, behavior, and demographics. Increase downloads and sign-ups: adding links to your emails can encourage subscribers to download your app. Boost app usage and engagement: keep them informed about new features, special offers, or updates. Promote user loyalty: educate your users with valuable content, such as tips and tutorials, and give them VIP in-app offers to increase loyalty. Get a great return on investment: with an ROI of about $42 for every dollar you spend email is one of the most cost-effective channels to use. In a nutshell, email marketing is a simple and efficient way to promote and grow your mobile app and boost usage. Now let’s look at the email marketing campaign types you can use. Types Of Email To Use Before you run your email marketing strategy, you need to determine the messages you need based on your business. For instance, if you have an eCommerce app, you need an abandoned cart email to remind your users to shop through it. Below are some of the main email marketing campaign types you can use to grow your app and increase engagement and retention. Onboarding Campaigns These messages are great for introducing new users to your app and features. This will help you engage them better and minimize app abandonment due to insufficient nurturing. Onboarding campaigns can include welcome sequences, app launch emails, tutorials, and tips. Here is an example of a welcome email by the Headspace app: Welcome emails don’t need to be complicated. Just keep them friendly, useful, and aesthetically pleasing. If you need a hand with your email copy, you can check our welcome email templates. Retention Messages Dedicated customer retention emails are the best tool to prevent users from churning and abandoning your mobile app. These campaigns can include personalized product recommendations, educational content, and special features to encourage users to continue using the app. The most common retention campaigns include: Cart abandonment messages Reminder emails Thank-you campaigns Feature announcements Promotional Email Campaigns Promotional messages are perfect for delivering special offers and discounts. For example, you can give your eCommerce app users an X% off when they purchase something through your app or give them a discount on their subscription. You can use promotions to target different email list segments, such as inactive and trial users or those who haven’t purchased through your app in a while. Here’s an example by Uber: Re-engagement Campaigns You can use email marketing campaigns to re-engage inactive users with special offers, incentives, or personalized messages to win them back and encourage them to reuse your mobile app. Moreover, you can use these campaigns to discover disengaged users and either retarget them with push notifications and more personalized content or remove them from your email list. Feedback Emails Lastly, feedback campaigns will help you collect insights about your app and services. These emails can be surveys, polls, and questions that lead to suggestions. Here’s an example by Free Now: How To Create An Email Marketing Plan For Your Mobile App Now that we saw some of the email marketing campaigns you can use, let’s see how to build an email marketing for apps strategy from scratch, starting with the tools. 1. Choose an Email Marketing Tool The first thing you need to do before you start sending your email campaigns is to find the right tools for the job. Here, you need an email marketing platform to create, automate and deliver your messages to your users. If this is your first time using an email service provider, you will need to select a user-friendly platform geared towards beginners. For example, ESPs like Moosend and Constant Contact are less complex than ActiveCampaign, which is for more advanced users. To find the best email marketing platform, it's essential to consider your budget, email list, the features you need, and the level of support you require. A great tool for your mobile apps should have: a drag-and-drop editor marketing automation tools responsive email templates popups and landing pages CRM functionality reporting and analytics Moosend’s platform will let you access the above features, offering affordable pricing and scalability. You can create your first campaign from scratch or customize one of the pre-made designs to save time. You can find and customize the above newsletter templates on Moosend’s template library. Moreover, use free plans and trials to test the platforms you are about to purchase to find the best one for your business. If you want to try Moosend, sign up for the 30-day free trial to take the editor for a spin. 2. Build Your Email List An email list is a valuable asset for mobile app marketers. Creating one before your app launches is a great way to share updates and news. But how do you create an email list from scratch? The easiest way is to use your website and a newsletter signup form to collect email addresses and contact information. Your newsletter signup forms don’t need to be complicated. You can focus on collecting your subscribers' email addresses, names, or locations. This way, you can perform simple personalization and segmentation to make your email content more relevant to each user. The perfect popup should have: a clear headline valuable copy the necessary form fields a converting CTA button Moreover, you should highlight the benefits your new customers and users will get by signing up. Lastly, if you want to keep your list clean and healthy, you can use double opt-in to prompt your new subscribers to verify their email addresses before you add them to your list. Now that you have your tool and email list, let’s see how to create a campaign for your email marketing for mobile apps plan. 3. Start With A Converting Subject Line Subject lines are very important as they will determine the open rate of your email marketing campaign. To create the perfect one for your users, you need to follow a few simple tips: Keep them short: make your subject lines concise and to the point. Aim to keep them under 50 characters for better readability. Use actionable language: use verbs and actionable language to make the subject line more engaging. Personalize them: make your messages more personal by using the recipient's name or other relevant information you collected during sign-up. Make them fun: you can use emojis and wordplays to make your subject lines more engaging and get better open rates. Optimize them: find the best subject lines for your target audience by monitoring your email metrics. Remember, your subject lines are the first thing your app users will see, so it's important to make them interesting and concise to ensure better open and click-through rates. If subject line creation looks like a difficult task, you can use a subject line tester like Refine to help you. 4. Create A Beautiful Email Design Now that you have your subject line, it’s time to focus on your campaign. Creating a converting message is a combination of great design, valuable content, and strategic elements. Start from scratch or choose a visually appealing design to save time and effort. Ensure you add your branding to avoid delivering a generic campaign that will not resonate with your audience. To do so, use your brand colors, appropriate email fonts, and visuals to connect your messages to your app and be consistent across your emails. Here’s an example by Beat (currently Free Now). Subject line: Welcome aboard! This mobile app used trademark colors and fonts to deliver a beautiful and simple campaign to first-time users. Using colors in your emails is a simple and effective way to influence your recipients' perceptions and emotions while being consistent. 5. Add The Right Elements If you found the perfect design for your campaign, it’s time to add the right elements to fulfill your goal. Here are the four most important things you need to add to succeed: Email copy: write compelling content to intrigue your recipients. Use a clear and conversational tone to make your message friendly, highlighting the benefits they will receive. Eye-pleasing visuals: use images, videos, GIFs, graphics, and other interactive elements to make your campaign visually appealing. Don’t overuse them because you may distract your audience from your CTA. A clear call-to-action: insert a clear CTA button to help the subscriber take the desired action. Also, make them stand out using vibrant colors and valuable copy. An unsubscribe button: don’t forget to place one in a visible position so your subscribers can opt out of your email list. Here’s a great thank you email by Duolingo Plus that shows all of the above elements in action: 6. Insert Links To Your Mobile App When it's time to launch your mobile app, you will let your users know by sending them an app launch campaign. However, to increase your user base, you need to add download links every time you deliver a campaign to them. You can create post-launch re-engagement campaigns or add a section in your newsletters to promote signups. Here Canva adds a dedicated section in their feature campaign to promote their mobile app along with the desktop version: 7. Make Your Campaign Mobile-Friendly Since you want your subscribers to take the desired action in your mobile app, you need to ensure that your email campaigns are always mobile-friendly. You can use responsive email designs that adapt to different screen sizes and test your email on different devices to ensure it looks good on all of them. Most email service providers will let you perform preview tests and create mobile versions of your campaigns to avoid issues. Moosend’s platform, for instance, allows you to preview your design to help you fix potential issues before you send them to your audience. Tools like this are essential to enhance your email marketing for mobile apps strategy before you encounter actual problems. 8. Track Your Performance Creating a beautiful campaign for your app is easy, but finding what your audience likes to see will need some extra work. However, your email marketing tool will provide you with everything you need to monitor your email campaigns, run tests, and optimize them accordingly. To track performance, you can use the available reporting and analytics features found in your ESP. Among other things, you will be able to see important email metrics, including: open rates click-throughs conversions bounce rates, open rate by device type or location 9. Optimize Your Campaigns After you collect data, you can use these insights to determine the success or failure of your email marketing campaign for your mobile app. If your metrics aren’t ideal, you can start testing different designs and content variations to see what works best for your audience. A/B testing, in this case, will help you compare different elements of your email campaign and improve them for higher open and click-through rates. Now that we covered the essential steps you need to build your email marketing for apps strategy, it's time to look at some email tools you can use. 3 Best Email Marketing Services For Apps Below, we’ll explore three of the best email marketing apps to kickstart your email plan, including their features and pricing. Moosend Moosend is an all-in-one email marketing and marketing automation software platform geared towards small businesses, eCommerce stores, and start-ups. It offers a variety of features for creating email newsletters, automated workflows, autoresponders, landing pages, and subscription forms. With Moosend’s editor, you can craft visually appealing emails for your users, segment your audience, and track performance through real-time reporting and analytics. This service also offers advanced email automation features. These will allow you to set up abandoned cart sequences and product recommendations for your new customers. Moreover, you can set up transactional emails to ensure your mobile app users receive all the necessary information regarding in-app purchases, confirmation emails, and password resets. Moosend has excellent deliverability (98%) to land your campaign in subscribers' inboxes. Lastly, it integrates with numerous apps, such as eCommerce platforms, CRM software, and social media networks, to streamline your strategy. Pricing: Paid plans start at $9/month with the Pro subscription for 500 contacts and unlimited emails. You can also register for the 30-day free trial to try all the features before committing. Mailchimp Mailchimp is a popular email marketing software with advanced features and functionality to help you set your email marketing for apps strategy in motion. This service offers a range of features, including a user-friendly email builder, pre-made newsletter templates, a customer journey editor, segmentation, analytics, and more to help you. Moreover, Mailchimp will give you robust A/B Testing tools to optimize your campaigns. If you want more advanced functionality, use the Multivariate Testing option in the Premium plan for more in-depth testing. Lastly, this tool integrates with numerous third-party apps like Shopify to assist your efforts. Pricing: Paid plans start at $20/month with the Standard for 6K monthly email sends. A limited free plan is available for 1K emails and 500 subscribers. While popular, this tool has a steep pricing structure. So if you are just getting started, you can check some of the best Mailchimp alternatives in the market instead. Constant Contact Constant Contact is another digital marketing tool that will give you access to an HTML editor, subscriber list segmentation, SMS marketing tools, and detailed reporting and analytics. Regarding email creation and automation, this solution will provide you with a drag-and-drop editor and a workflow builder to create your messages and automated sequences for your app users. Moreover, you can benefit from the dedicated event marketing features to boost your registrations and collect feedback and insights. Additionally, you can use Constant Contact’s resources and support, such as webinars, training, and knowledge base, to get the most out of the tool and power up your email efforts. Pricing: Paid subscriptions start at $12/month with the Lite and $35/month for the Standard. You can also test the tool with the 14- or 60-day free trials. Creating A Solid Email Marketing For Mobile Apps Plan Email marketing is a cost-effective way to promote your mobile app and engage with new and existing users. Using the above strategies, you can create a performing strategy to drive engagement, increase your app downloads, and keep your users updated. Before you start, find the right tool for your business by trying the available free plans or trials of the marketing solutions that interest you the most. If you want to discover more tactics, check our email marketing best practices guide to step up your strategy as you go to drive better results. --- ### Email Marketing For CBD and Cannabis Brands [2025] > Learn how to navigate email marketing for cannabis brands, including CBD-friendly email marketing services and tips for successful campaigns. - Published: 2023-04-28 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-cbd-brands/ - Categories: Email Marketing - Levels: Beginner Businesses in the cannabis industry face many challenges when promoting their products. Many primary digital marketing methods, such as social media and Google ads, restrict or prohibit content related to CBD and THC. Hence, it gets harder to reach your target audience. However, there is still a powerful means to use - emails. Even though some email marketing software tools restrict cannabis brands as well, there are specific CBD-friendly alternatives to streamline a successful email marketing strategy and increase your customer base. So if you’re a cannabis dispensary business owner or sell cannabis products, we’ve created this guide on email marketing for cannabis brands to enlighten you. Learn its main benefits, best practices to succeed, and which platforms will enable you to meet your marketing goals. Cannabis Email Marketing Benefits Let’s see the main advantages of introducing email campaigns to your marketing tactics: Increased Website Traffic Apart from the organic traffic you can gain from your search engine optimization (SEO) and content marketing activities, email marketing will also enable you to bring customers and prospects straight to your website. This way, people who have provided you with their opt-in and are likely to be interested in CBD products will eventually interact with your brand. By sending relevant and timely email marketing campaigns to potential customers, you can elevate brand awareness and gradually increase your conversions. Plus, by building and monitoring your email marketing funnel, you’ll be able to personalize your campaigns even more and make amends for the lost revenue you could capitalize on by planning retargeting ads. Higher ROI If you’re wondering if email marketing is capable of increasing your revenue, the answer is yes. With an email ROI of $42 for every dollar spent, cannabis companies can benefit from regular email communications with old and new customers. Keep in mind that certain tactics, like email automation and segmentation, can play a key part in this process. The more personal your email messages are, the better their performance. Lower Churn Rate Email personalization can also contribute to customer loyalty and retention in multiple ways. For instance, eCommerce CBD brands that send related recommendations to their email subscribers based on previous purchase history make them feel they care deeply about their needs and preferences. However, make sure to send targeted messages only when needed and avoid overflooding them with irrelevant emails as this might increase unsubscribes and put sender's reputation at risk. Improved Services Finally, monitoring your key metrics, such as open rates and click-throughs, will shed more light on what your customers and prospects value most regarding products/services. You can also use this marketing channel to collect feedback straight from your customers through surveys. Learn more about their experience with your brand and find ways to stand out in the cannabis industry. How To Create An Email Marketing Strategy For Your Cannabis Brand Here are some actionable tips for introducing emails to your existing strategy: 1. Choose An Email Marketing Platform The first step to building your cannabis email marketing strategy is finding an email marketing service like Moosend or Klaviyo to manage everything in one place. From designing beautiful campaigns to crafting thorough reports, it’s important to find a platform that will help you streamline your processes successfully. Here are the main features to search for: Overall, it’s wise to find an email marketing platform that supports integrations with other valuable tools, such as your CRM and social media platforms, to combine all marketing forces in a stack. Check their pricing plans and find the most affordable solution based on your needs. Moreover, you need access to an SMTP server to schedule the so-called transactional emails. These automated emails, such as shipping confirmation and welcome emails, are triggered based on certain subscriber actions. However, note down that not all email marketing platforms are cannabis-friendly. In the next section, you’ll find some top email marketing tools with excellent capabilities that are suitable for the CBD industry. 2. Grow Your Email List How can you start collecting your subscribers’ email addresses to deliver relevant content? Email list building can be challenging for beginners, but knowing your buyer personas can be decisive. Let’s see some basic methods to build your subscriber list: Source Sign-up forms: Add subscription forms on your website in the form of pop-ups, floating bars, etc. Lead magnets: Create gated content that will appear to targeted consumers in exchange for their email addresses. Subscription button: Add a subscription button at the checkout page to attract prospects and customers. Landing pages: Share converting landing pages on your social media or website to get their opt-in. Giveaways: Give products for free in exchange for prospective customers' email addresses. Personal contacts: Reach out to your existing contacts and request their email addresses. It’s impossible to build a worthy list overnight. You need to experiment with different collection methods until you find the silver lining. 3. Segment Your Audience Sending bulk messages to all subscribers won’t bring the best possible results to your cannabis business. Instead, email segmentation lets marketers send more targeted messages to their audience to maximize conversions. In brief, it’s the process of dividing your subscribers into different groups based on shared characteristics, such as demographics, location, or previous purchases. It’s up to you to decide what these variables will be based on your target audience and their needs. In a nutshell, the main advantage of email segmentation is that it enables you to target your messages to the maximum. For example, you can send different content to customers that purchase CBD for therapeutic or recreational purposes, focusing on different products, pain points, and solutions. Here, this email campaign from Prima focuses on cosmetics and aims at nurturing people interested in beauty products/services: Subject line: 7 Reasons to Try CBD 4. Create Automation Workflows While segmentation can play a key role in personalizing your email campaigns, marketing automation can also help you improve your email marketing performance. In short, it is the process of setting up automated email sequences to target your subscribers at certain times based on specific triggers. With automated workflows, you can save valuable time by eliminating tasks and target your audience with the right messages at the right time. Many email marketing platforms like Moosend offer premade recipes to enable you to set up successful workflows, such as abandoned cart and onboarding emails faster. For example, if you have an eCommerce store with CBD products, you can set up a welcome email with relevant content to intrigue them and schedule another one three days later with some of your top products. 5. Design Effective Campaigns Now that you’ve learned all these tips and tricks to build a successful email marketing process, it’s time to create your next email campaign to showcase your brand in the best possible way. If you don’t have the design skills or budget to partner with a marketing agency, you can choose an email platform with premade templates that will showcase your brand. Here are the most important email elements to include: A clear sender name to avoid confusion and decrease spam rates. An attractive and relevant subject line to yield more open rates. Interesting and relevant copy that will appeal to your target audience. A clear outline to make the content more readable. An email intro that will put readers straight to the concept. An email footer with important information about your cannabis business. Here’s an excellent example from Goodboy Wellness to inspire you for your next campaign: Subject Line: Transform your morning with CBD Coffee 6. Monitor Your Key Metrics Finally, if you want to capitalize on your email marketing strategy and improve your practices over time, it’s important to monitor your key email metrics to optimize your strategy. Most email marketing services have reporting capabilities and analytics tools to keep track of significant email information, such as: Open rates Click-through rates Bounce rates Spam complaints Unsubscribes Once you start recognizing patterns that work, stick with them to keep nurturing your audience and increase your sales. You can integrate your platform with a state-of-the-art tool such as Google Analytics to look more into those insights and reach safer conclusions. Finally, if your metrics start to drop and you don’t know how to proceed further, you can send a quick survey to your audience and collect valuable feedback to create more tailored content. 5 CBD-Friendly Email Service Providers Let’s explore some of the top email marketing platforms that enable cannabis brands to promote their brands, including their pricing and features: 1. Moosend Moosend is an all-in-one email marketing platform with compelling features and flexible pricing plans. It sports an intuitive drag-and-drop editor and various ready-made templates for multiple industries and business needs. These templates are customizable and mobile responsive, ensuring a stellar user experience. This platform offers an audience management feature and premade automation workflows to personalize your messages and turn leads into customers. You’ll get real-time data analytics and reporting tools to keep track of valuable metrics. Finally, with a sender score of up to 98%, you can ensure that your email messages will reach your subscriber’s mailbox. Moosend Features Email editor and customizable templates Sign-up forms and landing pages Email marketing automation Reporting and analytics A/B Testing List management and tagging options Integrations Moosend Pricing Moosend’s pricing plans start at $9/month for 500 subscribers and unlimited emails, automation workflows, landing pages, forms, and access to an STMP server. You can register for the 30-day free trial to test our features before your final purchase. 2. Klaviyo Klaviyo is an all-in-one platform that combines email and SMS marketing for optimal outreach and conversions, making it an excellent choice for eCommerce CBD brands. It offers pre-built automation workflows and segmentation capabilities to drive more sales and secure customer retention. Regarding email creation, Klaviyo includes premade email templates and a Design Showcase feature that will help you draw inspiration from existing email campaigns. Finally, this email platform offers real-time analytics, future behavior insights, and thorough reporting to optimize your performance and boost the sales of your cannabis products. Klaviyo Features Email & SMS integration Drag-and-drop email builder Premade automation sequences Personalized benchmarks Various sign-up forms Klaviyo Pricing If you have a short email list, you can start with the free plan but with access to limited features. If you’re interested in more, you can upgrade to an email plan at $20/month for 500 subscribers and up to 5,000 sends. The Email and SMS plan starts at $35/month, with 1250 SMS/MMS credits and up to 5,000 email sends 3. MailerLite MailerLite is another CBD-friendly email marketing service with all the essential features to streamline an effective email marketing process. Apart from an intuitive editor and premade templates, it provides users with landing pages and sign-up forms to collect valuable customer data. This email service comes with many benefits for eCommerce brands, such as website builder, paid newsletter subscription, and advanced automation featured to nail personalization. You’ll also get access to an email verification tool to ensure all email addresses in your lists are valid, and spam and bounce rates will remain low. MailerLite Features Drag-and-drop and rich-text editor Landing pages and sign-up forms Website builder Online selling options Multi-trigger automation options MailerLite Pricing MailerLite’s paid plans start at $10/month for up to 1,000 subscribers and unlimited emails. It also offers a free plan for up to 12,000 emails with the basic features. 4. Drip Another email platform that is suitable for cannabis brands is Drip. It enables you to run multi-channel marketing strategies, emphasizing emails. Starting with a user-friendly email builder and ready-made templates, you can build professionally-looking emails that delight your audience. This tool lets you customize automation workflows to create highly targeted emails. You can use its A/B Testing feature to check which email variation will resonate with your audience. Plus, it has powerful integrations with platforms like Magento and Shopify to track customer journeys and turn leads into loyal buyers. Drip Features Dynamic segmentation Customizable automated workflows Dynamic product blocks A/B Testing Integrations Drip Pricing Drip’s pricing depends on the number of your subscribers, starting at $39/month for unlimited sends, free migration, onsite campaigns, and email support. 5. AWeber Finally, we have AWeber, a popular email marketing tool that also enables cannabis businesses to promote their products/services online. Even though AWeber’s email editor is a bit outdated compared to alternatives, it’s user-friendly, including email templates to save time without compromising quality. Like the previous options, it offers landing pages, sign-up forms, and a drag-and-drop workflow editor to automate your email messages. Its list management and reporting features will help you personalize customer experiences even more and see what you need to improve in the long term. You can also benefit from its CRM and SMS features to win more sales. AWeber Features Drag-and-drop editor List management and segmentation A/B Testing Pre-built autoresponders Dynamic content AWeber Pricing AWeber’s pricing plan starts at $15/month for unlimited subscribers, but to get access to more advanced features, you’ll need to switch to the Plus plan, which costs $30/month. There’s also a free AWeber plan but with limited capabilities. The Takeaways Although cannabis products are legal in many regions, some great advertising providers restrict their promotion, making it challenging to build a marketing strategy. However, you can count on email marketing to nurture your customers and prospects and bring the results you want. So find a CBD-friendly email service and design campaigns that will still the show. Moosend is one of them - sign up today and check out our amazing features. Email Marketing For Cannabis Brands FAQs Here are the answers to frequently asked questions: 1. Is Mailchimp cannabis-friendly? Although they say that they support some related services, Mailchimp usually prohibits cannabis businesses from selling CBD and THC products online. 2. Can I advertise my cannabis brand online? Most paid advertising providers, such as Google or social media, restrict cannabis businesses, but many email marketing platforms like Moosend enable you to target and nurture your audience. 3. What is the best way to promote cannabis online? You can design and send email marketing campaigns or partner with influencers who can share your products/services with their own audiences. 4. What are the top CBD-friendly ESPs? The top CBD-friendly email service providers are Moosend, Klaviyo, MailerLite, Drip, and AWeber. --- ### Email Marketing Guide For Car Dealerships [2025] > Email marketing for car dealerships is neglected by many dealers. Find out helpful tips and examples to skyrocket your sales! - Published: 2023-04-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-car-dealerships/ - Categories: Email Marketing - Levels: Beginner Email marketing for car dealerships can be an effective digital marketing strategy that can help you build a relationship with customers, convert more leads into sales as well as outsmart your competitors. In this blog post, we’ll discuss the following: the importance of email marketing for automotive brands and car dealerships the different types of email campaigns you can employ and finally, tips for a successful email marketing strategy Why Is Email Marketing Useful For Car Dealerships? It’s a well-known fact that email marketing delivers a stunning return on investment (ROI) of $42 for every dollar you spend on your email campaigns. This statistic shows that if car dealerships are not leveraging it, they may be missing out on their potential profits. Now let’s see the other benefits email marketing has to offer for car dealerships. Benefit #1: Bring More Traffic To Your Website Email newsletter campaigns are an ideal way to bring more traffic to your website. Prices, models and special offers are constantly changing, so you can get your target audience to check them out on your website through an email campaign. Not only do you build trust with your potential customers if your content is good, but you can also increase sales the more traffic you drive to your website. Benefit #2: Encourage Customers To Take Action When someone wants to buy a car, they don’t simply march into a car dealership and purchase immediately. They need to be nudged or “persuaded” to take action. Email marketing campaigns can play the role of further nudging customers to take action. This action could vary from visiting the car dealership, checking out more information about leasing plans, financing options, different editions and packages regarding the car model of their choice, etc. So, email is a vital tool at the hands of car dealers that sometimes is wrongfully neglected. Benefit #3: Increase Revenue Through Cross-Selling Cars can be considered high-priced commodities and people are very likely to buy relevant things to further improve them or make them more usable. This is something that’s ideal for car dealerships. Specifically, through email marketing, you can increase your revenue by upselling insurance packages, getting people to purchase upgrade items, promoting newer models, and more. You can craft various email templates that have different goals and use them for different use cases. Even if you don’t succeed in getting tremendous results, you still improve brand awareness and establish a stronger and closer relationship with your customer base. Benefit #4: Top Channel For Communication Email is a top channel for communication with new and past customers because it is personal and most importantly, cost-effective. Imagine how much you would need to pay to communicate with every customer via phone or have dedicated salespeople for this. What’s more, if you have auto dealerships in multiple locations, it’s very convenient to keep one email list with all of your customers and communicate with them through this channel. Social media would also be a good channel, but the reality is that not everybody is on social media or use a social media platform. What Types Of Email Campaigns Can You Send? Automotive email marketing involves sending a wide variety of email campaigns. Some of them are completely automated (based on user behavior) while others are goal-based. Let’s explore them in more detail! Welcome Emails Welcome emails are a crucial part of any email marketing strategy because that’s when the customer is fully engaged. Their purpose is to make a great first impression and create a memorable experience for new subscribers so that they keep coming back. Not every email needs to be about making more sales. The good news is that these campaigns can be automatically sent through your email marketing platform. You craft them once and then set up a simple automation to be triggered every time a new subscriber signs up via your newsletter signup forms or popups. Here is an example from a Honda automotive dealership: And another one from Citroen UK: As you can see, both welcome email campaigns thank subscribers for their interest in learning more about the brand and prompt them to explore more back on the website. Both campaigns are well-crafted and the call-to-action (CTA) button is clear and visible. Promotional Emails Promotional emails are without a doubt the majority of emails sent from businesses in the automotive industry. Usually, when we think about dealership email marketing, we think of these campaigns exactly, but things shouldn’t be limited to just them. Promotional campaigns can feature new models, reduced prices for regular inspections/services, invitations for test drives and special offers for after-sales items. Here is a common example from an Audi dealership website. When car dealerships send these kinds of campaigns, it’s useful to apply personalization in order for the content to resonate with the subscriber. For example, if someone has visited your dealership website and looked for an Audi A4 sedan, your newsletter should feature sedans, not SUVs. Online Surveys Online surveys are particularly useful for any kind of business since they provide vital insight into what customers believe. They may even give you suggestions about how you can improve or what wasn’t ideal in their experience. Especially for authorized car dealerships, online surveys are a must to build great customer relationships and retain existing customers. To design your survey, there are various platforms like Typeform or SurveyMonkey that can be linked to your emails. Last but not least, online surveys can be used as a tool to discover customer preferences before actually purchasing and thus inform your salespeople on how to optimize their approach. Service Reminder Emails Another important email campaign type to keep your brand top-of-mind is service reminders. These emails are not perceived as “promotional” emails, and they show customers that you care. Regular service intervals, scheduled oil changes and maintenance are excellent opportunities to target your subscribers. You should also take into account that some car buyers do forget when they need to have their vehicle serviced. So, some of them will be more than willing to schedule the appointment right away by clicking on the CTA of your campaign. For this reason, you need to do everything in your power to make things simple. A clear CTA, an eye-catching visual and copy that promotes action will most probably do the trick. Here is an example from a Nissan dealer: Tech Updates & Recalls Sometimes cars need to be brought back to the dealerships due to a recall. Instead of a call, you can send a personalized message to the affected vehicle owners and let them know about it. What’s more, brands like Tesla may need to implement tech updates to the cars. One of the most affordable ways to inform customers is through an email. An example of this occasion was in 2017 when Tesla issued an over-the-air update to cars due to Hurricane Irma, so as to accommodate customers who might need to cover large distances. Here is the email campaign people received: 5 Tips To Improve Your Email Marketing Strategy In the previous section, we saw what kinds of campaigns car dealerships can leverage to target their audience. Now let’s see some email marketing tips to help you perform email marketing at the highest level! 1. Collect Email Signups To perform email marketing, you need people’s email addresses. So, to start building an email list, you need to set up a newsletter signup form on your website and collect data about your potential customers. It’s advisable to have subscribers double opt-in and confirm their subscription. This helps you maintain a cleaner list. You’ll also have lower unsubscribe rates since your list will consist of people you have given their consent to receive email communications. If you have social media presence, you can run Facebook Ads to collect more email addresses and potentially reach new customers. 2. Segment Your Email List Proper email marketing is all about delivering personalized experiences to your subscribers. For this to happen you need to segment your email list, based on the data you’ve collected from your signup forms or in person. The more data you have in your CRM about subscribers, the more tailored your email campaigns will be. Potential segmentation of your email list can be done based on: demographics (age, gender, location) personal interests (e. g. , car models) purchase history purchase intent the kind of email communications they expect to receive You could also segment subscribers into new leads and returning customers. 3. Keep Your List Clean & Up-To-Date In email marketing for car dealerships, there is always a chance that your customers or subscribers have changed email addresses or are no longer engaged. You need to weed these addresses out of your list as they may be harming your email deliverability (due to high bounce rates). What’s more, you run the risk of hitting a spam trap if your list isn’t up-to-date. So, the first thing you need to do is keep a close eye on your bounced emails. Our next suggestion is to set up an automation sequence that cleans your list for you. You have to create a trigger that deletes subscribers from your list if they haven’t engaged with your emails for more than a year, let’s say. 4. Craft Compelling Subject Lines The email subject line is the most important thing affecting your open rate. If you want your campaign to have any chance of being seen, then it needs a subject line that attracts attention. You can add some car-relevant emojis (avoid spamming them, though) or be a little mysterious about what the email has to offer. This means you can tease special offers or reductions in the prices of services, for example. However, as a general rule, you should be straightforward about what your subscriber should expect inside the campaign. 5. Optimize Campaigns For Mobile Devices More and more people open emails on their phones and tablets. In fact, almost half of the emails are opened on a mobile device nowadays. This means that if your email campaigns are not mobile responsive you could be losing leads. Campaigns won’t render well if you haven’t optimized them for mobile, so chances are that subscribers will simply ignore your messages or worse hit the unsubscribe button. Fortunately, the best email marketing services in the market offer this functionality and let you preview how your campaigns will look on mobile devices. If you want to take things a step further, you can send a test email to make sure your campaign displays correctly across email platforms, before you deliver it to your whole list of subscribers. Takeaway Email marketing for car dealerships is more than sending the occasional promotional email. If car dealerships leverage the full functionality of email marketing and email automation, then they have a powerful channel to engage their audience and potentially make more sales. If you’re looking for an all-in-one email marketing solution with forms and landing pages that requires minimal effort to master, sign up for a Moosend account and get ready to take your digital marketing to the next level! --- ### 8 Best Drip Alternatives For 2025 [Free & Paid] > Get your email marketing strategy back on track with these top Drip alternatives, including Moosend, HubSpot, Mailchimp, Klaviyo, and more. - Published: 2023-04-21 - Modified: 2025-05-05 - URL: https://moosend.com/blog/drip-alternatives/ - Categories: Email Marketing, Software - Levels: Intermediate Drip is a powerful email marketing platform geared toward eCommerce businesses and advanced users due to its marketing automation capabilities. However, it may not be suitable for everyone due to some issues existing users have noticed. The steeper learning curve, complexity, higher cost, limited support options, and lack of additional features have led users to search for the top Drip alternatives to cover their email marketing needs. So, without further ado, let’s look at the solutions you have at your disposal. Top Drip Competitors: Overview Below, you'll find an overview of the best Drip competitors we will examine today to help you find the most suitable alternative. Free plan/Trial Pricing Best Feature Rating Moosend Yes (30-day free trial) $9/month Easy-to-implement automation ActiveCampaign 14-day trial $49/month Advanced performance reporting Hubspot Limited free plan $20/month Built-in CRM functionality GetResponse Free plan $19/month Detailed analytics Klaviyo Limited free plan $20/month Behavioral tracking Mailchimp Limited free plan $20/month Powerful A/B esting Brevo (formerly Sendinblue) Limited free plan $25/month Personalized SMS messages Omnisend Free plan $16/month Flexible segmentation Best Alternatives to Drip By Use Case Moosend - Best for those who need a great range of email features and automation capabilities. ActiveCampaign - Best for businesses that want to create complex email automation workflows. Hubspot - Best for lead generation, lead scoring, and integrations with sales processes. GetResponse - Best for combining landing pages, webinars, and email marketing. Klaviyo - Best for product recommendations, abandoned cart recovery, and customer segmentation. Mailchimp - Best for those who want to build complex customer journeys. Brevo - Best for promoting events, managing registrations, and engaging attendees. Omnisend - Best for combining eCommerce email marketing with SMS. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, Small businesses, SaaS, Enterprises Best feature: Easy-to-implement automations Moosend is a great email marketing automation solution for Drip users who want a more scalable and affordable tool for their business. This all-in-one alternative will equip you with a drag-and-drop email builder, easy-to-implement automations, landing pages, pop-ups, email list management, transactional emails, autoresponders, and more. The email editor is fully equipped with advanced features, such as countdown timers, product blocks, and conditional content, to let you create the best email marketing campaigns for your audience. Moreover, you can save time and effort by customizing one of the pre-made email templates or creating and saving yours in the library. Compared to Drip’s steeper learning curve, Moosend’s automation and personalization features are easier to comprehend and implement without additional technical knowledge and expertise. The visual automated workflow builder will also guide you through, allowing you to select from various triggers and actions. Another plus of getting this tool is its additional features at no extra cost. These include an easy-to-use landing page builder to boost lead generation and CRM functionality to keep your lists and contacts organized. Lastly, you can use Moosend’s helpdesk to contact a support agent 24/5 or use the available resources (blog posts, help articles, social media community) to find solutions to common problems. Moosend Best Drip Alternative Features Drag-and-drop email builder Responsive email newsletter templates Drip campaign creation Fast and reliable Email API Transactional emails (SMTP server) Real-time reporting and analytics Integrations with Woocommerce, Salesforce, WordPress, etc Pricing Due to its affordable pricing, Moosend is ideal for small and medium-sized businesses and eCommerce stores. The Pro plan starts at $9/month for 500 contacts and unlimited email sends, while there’s also a custom Enterprise plan. You can try the features by signing up for the 30-day free trial - no CC required. Try Moosend 2. ActiveCampaign Pricing: Paid plans start at $49/month, 14-day trial Best for: eCommerce, Experienced marketers, Enterprises Best feature: Advanced performance reporting ActiveCampaign is a powerful alternative to Drip with advanced marketing automation features, CRM functionality, transactional campaigns, and more to enhance your eCommerce business and customer experience. This platform can create and automate personalized email campaigns based on various triggers. For example, you can easily set up a welcome email series or cart abandonment sequence based on your customers’ behavior and actions. Regarding the personalization feature, ActiveCampaign also lets you step up your campaigns by inserting dynamic content. This way, you can display different offers or recommendations to different email list segments based on different criteria, such as location, gender, etc. Apart from these, this competitor will give you access to SMS marketing features to power up your efforts. You can use the tool to send automated SMS offers, reminders, and more to engage your contacts more effectively. Lastly, you can benefit from split testing to test different email subject lines, content, and calls to action to optimize your campaigns. Then, the comprehensive analytics will help you keep track of your performance and see whether your changes impacted your audience. ActiveCampaign Marketing Automation Tool Features Email and SMS marketing features Complex automated workflows Transactional email campaigns Email API CRM functionality Integrations with Shopify and other eCommerce tools Pricing ActiveCampaign’s pricing starts at $49/month with the Plus plan. For more functionality, you can get the Professional for $149/month or a custom Enterprise plan. There's also a 14-day trial you can sign up for to try the tool. If you’re interested in this platform but find it too complex for your needs, you can check out some of the best ActiveCampaign alternatives. 3. HubSpot Marketing Hub Pricing: Paid plans start at $20/month, free plan Best for: eCommerce, Startups, Medium-sized businesses, Enterprises Best feature: Built-in CRM functionality HubSpot Marketing Hub is another great alternative to create and send personalized email campaigns to your audience. You can easily design your messages from scratch using the email editor or customize one of the pre-made templates to save time. First, this competitor is famous for its built-in CRM system, allowing users to manage and organize contacts, track interactions, and view activity history. As a result, you can segment your audience more effectively, create custom fields, and track your conversions. Moreover, this solution will offer you a visual workflow builder to set up complex marketing automation workflows for your customers. You can create the perfect engagement series for them or use the feature to update contact details, perform lead scoring, and put your entire marketing strategy on autopilot. Compared to Drip, HubSpot will also equip you with landing pages and forms to capture leads and collect contact details for better segmentation. Landing page A/B Testing is also available to help you optimize your content and boost your performance and conversions. Lastly, this Drip alternative will provide tools to manage your social media accounts, schedule, and post messages to boost your reach. HubSpot Best Marketing Features Built-in CRM system Landing pages and forms Email list segmentation Email metrics and reporting Advanced automated workflows Social media management Pricing HubSpot’s Starter Plan for individuals and small teams starts at $20 for 1K contacts. To get more features and functionality, upgrade to the Professional plan starting at $890/month for 2K subscribers. While this is a powerful Drip competitor, HubSpot’s biggest drawback is its steep pricing structure. So, if you want a more affordable solution, you can consider another alternative on this list. 4. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Unique feature: Detailed analytics GetResponse is a popular email marketing automation solution that enables businesses to create, send, and track their marketing campaigns using powerful features. Among them, you’ll find a user-friendly email editor, workflow creator, landing page builder, list management tool, and more. Regarding email creation, GetResponse offers an easy-to-use drag-and-drop email builder to create professional-looking emails without any coding or design skills. Users can also select from various pre-made email templates to create a quick message to engage their audience. To automate your tasks, you can use this alternative’s advanced automation tools. You can set up automated email workflows based on numerous triggers like purchase behavior and engagement. Along with email list management, you can segment your audience based on specific criteria and then use automation to laser target them with the most relevant content. GetResponse’s analytics and reporting feature will also allow you to keep track of your open rates, click-throughs, conversions, and other important email metrics to optimize your messages for better results. GetResponse Best Bulk Email Service Features Automated workflows Spam checker Autoresponders Email list segmentation 24/7 customer support Integrates with popular third-party apps Pricing GetResponse offers three paid subscriptions, starting with Email Marketing at $19/month. For more, you need to get Marketing Automation at $56/month or eCommerce Marketing at $110/month for 1K subscribers. There’s also a basic free plan for 500 contacts and 2. 5K monthly emails. Check GetResponse 5. Klaviyo Pricing: Paid plans start at $20/month, free plan Best for: eCommerce stores, SMBs, Enterprises Unique feature: Behavioral tracking Klaviyo is an eCommerce-oriented email marketing platform with robust features to help you succeed. This Drip alternative will equip you with a user-friendly builder, customizable email templates, email list segmentation, automation workflows, and analytics and reporting. With Klaviyo, you can leverage personalization to target your customers with the right message at the right time. Moreover, you can segment your email lists based on demographics, purchase history, and engagement with your business to boost your conversions. This competitor will also give you access to automation tools, including re-engagement, upsell/cross-sell, and abandoned cart messages to ensure your customers receive the best possible offers. You can use this feature and Klaviyo’s behavioral tracking tool to monitor product views and purchases on your eCommerce store. Then, you can use the data to enhance your customer segmentation for better results. Lastly, this marketing automation platform integrates with various eCommerce platforms, such as Shopify and WooCommerce, allowing you to automate and streamline your email marketing strategy. Klaviyo Best Software Features Drag-and-drop workflow builder Responsive email newsletter templates Personalization feature Integrations with eCommerce platforms, CRM, etc Customer profiles across channels Pricing There are two paid subscriptions, the Email, starting at $20/month, and the Email & SMS at $45/month (1,250 SMS/MMS credits). For Enterprises, Klaviyo One has been created to accommodate businesses with larger email lists and needs. Klaviyo’s free plan is also very limited, offering you 250 subscribers, 500 monthly emails, and 150 free SMS/MMS credits. 6. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: Small business owners, eCommerce, Agencies Unique Feature: Powerful A/B Testing Among the best alternatives to Drip, you’ll come across Mailchimp. This email marketing tool will help you create your campaign from scratch or customize one of the email templates, manage your email lists, and automate your tasks. Furthermore, Mailchimp’s marketing automation software allows you to create adaptable customer journeys for your audience without technical expertise. Users can also benefit from the new visual workflow editor, choosing from various triggers and actions to craft the perfect sequence for their customers. Moreover, this solution sports an impressive set of A/B Testing tools to optimize your content and increase conversions and revenue. If you get the Premium version, you can benefit from Mailchimp’s Multivariate Testing tool, a more advanced version of split testing that allows you to test even more elements to find the recipe for success. Compared to Drip, this competitor offers a landing page builder to craft dedicated pages for your promotions and social media advertising to run ads on Facebook and Instagram. Mailchimp Best Drip Alternative Features Drag-and-drop email editor Customizable email templates A/B Split Testing Customer journeys Customer relationship management (CRM) Pricing Mailchimp’s pricing has now changed to $20/month for 500 contacts and 6K email sends. The Premium version starts at $334/month for 150K campaigns/month. You can also try the basic features in the limited free plan. While Mailchimp is a popular email marketing software, it can have a steeper learning curve and pricing than other alternatives. You can look at our top Mailchimp alternatives selection to explore more options. Read our Mailchimp Analysis 7. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best for: SaaS, Agencies, Startups, Enterprises Unique Feature: Personalized SMS messages Next, we have Brevo, another simple email marketing platform to help you with your email marketing strategy and campaign planning. Apart from the email and automation features, this Drip alternative has SMS and chat functionality to power up your cross-channel efforts and enhance engagement. Like other competitors on this list, Brevo has a drag-and-drop editor to create simple or complex messages and a number of pre-made newsletters to act as guides and save you valuable time. The workflow builder follows the same logic, letting you set up automated sequences on the spot to engage your audience with the right content based on their online behavior and actions. To help you make your campaigns more “shoppable,” you also get access to 1-click product transfers. This feature enables Shopify store owners to pick certain items and add them to their emails, making the customer experience more seamless and leading the potential buyer directly to your store. Lastly, Brevo will give you access to SMS messages to promote your offers and deliver additional reminders to your shoppers. Using this tool, along with personalization, will boost your marketing efforts and build stronger relationships with your audience. Brevo (Formerly Sendinblue) Best Email Service Features Drag-and-drop email builder Personalizations and segmentation Pre-designed email templates SMS and chat features Transactional email campaigns Pricing Brevo's pricing starts at $25/month with the Starter plan and then goes up to $65 for the Business. You can also contact sales for a custom Enterprise plan quote. If you want to test the platform, you can sign up for the limited free plan that gives you 300 emails daily. Read our Brevo Analysis 8. Omnisend Pricing: Paid plans start at about $16/month, free plan Best for: eCommerce, SMBs Unique feature: Flexible segmentation Omnisend is another competitor suitable for businesses of all sizes, especially eCommerce stores. This omnichannel marketing Drip alternative will combine the power of email and SMS for better results and greater engagement. Through Omnisend’s workflow builder, you can easily set up welcome messages, email reminders, abandoned cart campaigns, order confirmation emails, and more. When you combine it with segmentation, you can also laser target specific groups of customers and deliver the most converting piece of content that will promote action. As an omnichannel marketing platform, Omnisend will let you power up your efforts with automated SMS messages and web push notifications for better results. Omnisend's product recommendations feature will also work in your favor, enabling you to target your customers based on browsing and purchase history. Lastly, you can connect it with eCommerce platforms like Shopify and WooCommerce to create a seamless customer experience for your audience. Omnisend Best Platform Features Automated workflow builder Email list management Product recommendations Detailed reports and analytics SMS and push notifications Pricing Omnisend has a simple pricing structure, offering two paid plans. The Standard starts at $16/month, while the email and SMS features are available on the Pro for $59/month for 500 contacts. The free plan covers 250 contacts, 500 emails/month, and up to 60 SMS. Best Drip Alternatives For You Drip may be a great email marketing automation solution, but it is more suitable for businesses with complex email marketing needs and expertise. Smaller businesses and users with simpler email marketing requirements may find Drip too much to handle and eventually break the bank without leveraging its full potential. If you want a simpler solution with equally great features, affordability, and scalability, you should consider the above tools and try the available trials and free plans to find the best solution for your business. If you want an eCommerce-friendly alternative to Drip with great functionality, deliverability, and responsive customer support, you should give Moosend a go. All you need to do is register for the 30-day free trial and try the features yourself. --- ### Email Marketing For Hospitals: The Ultimate Guide [2025] > Learn how to introduce email marketing for hospitals to drive engagement and boost customer loyalty and retention. - Published: 2023-04-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-hospitals/ - Categories: Email Marketing - Levels: Beginner, Intermediate Email marketing may not be the most popular subject among healthcare providers, but it is an important marketing strategy that can hugely benefit healthcare organizations. A great healthcare email marketing strategy can attract more clients to your facility and keep them satisfied with your excellent services. In addition, it’ll help you stand out from the competition and boost your return on investment. Therefore, investing in email marketing makes perfect sense for your hospital or private practice. But where exactly should you start? Read this article to learn more about the importance of this digital channel for hospitals and how to use email marketing effectively for optimal ROI. Why Is Email Marketing Important For Hospitals? A well-executed email marketing program enables a hospital to nurture long-lasting relationships with its clients. You can achieve this through the following: Send timely and personalized email messages Educate clients through helpful email content Differentiate your organization from competitors For instance, you can establish your hospital’s credibility through email marketing by delivering impactful content to them. Check this out: The Mayo Clinic Diet Newsletter offers healthy diet information and tips. This has been instrumental in helping them establish a strong brand reputation and credibility in the healthcare industry. Therefore, to build trust and long-term relationships with your clients, it’s wise to prioritize valuable and top-of-mind email content over promotional. 3 Key Elements Of A Successful Email Marketing Strategy For Hospitals A thriving healthcare email campaign strategy can be a game changer for hospitals. There are three key elements you need to leverage to succeed: 1. Automation Email automation lets businesses send the right emails to the right people at the right time. It involves creating automated workflows to deploy certain emails based on set triggers. For example, you can set a trigger to ensure a client receives an email immediately after an appointment. You can also set another trigger for appointment reminders to ensure they arrive on time. Email automation takes the stress out of email marketing and enables you to save time and resources. Moreover, customers appreciate prompt responses. Once you have appropriately set up your workflows and triggers, the customer experience is elevated. Furthermore, email automation increases open rates and conversions by facilitating advanced personalization. Every hospital client gets relevant emails that respond to an action they have taken or information that is useful to them at a given time. To automate your email marketing efforts, you need a top-notch email service like Moosend or Mailchimp. Pick a platform with premade automation recipes and email templates to deliver beautiful, converting campaigns with minimal effort. Join Moosend 2. Segmentation Briefly, email segmentation is the process of grouping your email subscribers into different segments based on certain shared characteristics. Thus, you send relevant content to a target audience at their moment of need. Doing so lets you avoid spamming your subscribers with irrelevant emails, a typical email marketing mistake that can hurt your sender score and deliverability. As a hospital, you can group your audience in various ways. Firstly, you can segment them based on the condition they are receiving treatment for. For instance, you could have a segment dedicated to diabetic patients and another for dieting physiotherapy patients. Here are some additional ways to segment a hospital’s email list: According to the location: This segmentation allows you to target your audience based on their location. For instance, if your hospital covers different regions, they might have different flu seasons. Hence, it’s best to send flu management tips to the subscribers in the region about to experience a flu season. According to the level of engagement: Customers exist on a spectrum. Some are actively engaged, while some are passively involved. Those actively engaged need regular email communication, while those who are passively engaged need a reminder of your presence occasionally. According to website activity: You can tell much about a customer’s behavior by looking at their online activity. For instance, some customers may visit your site and look at pages or posts about a particular topic. You can track such activities using email autoresponders and ensure these customers get health-related information. These are only some of the ways to segment, though. Study your business and develop customer segments that suit your healthcare practice. 3. Personalization Email personalization is the process of including specific information readers are highly likely to be interested in. Without it, emails can become too generic, leading to less engagement and more unsubscribes. Personalization can also increase transaction rates by up to six times. You can start by personalizing email subject lines. This may involve mentioning something the recipient knows, e. g. , an appointment they made, a prescription they bought, their name, etc. For starters, you can use an email subject line tester to come up with various ideas. Then let your email autoresponder enter dynamic content to personalize each subject line. Here are five more ways to personalize an email: Copy: You can include personal details, such as their name and preferences to address them directly. Imagery: You can also add personalized imagery, like graphs related to a discussion or an appointment they had with a caregiver. Offers: Personalize offers by sending incentives tailored to recipients based on their purchase history and website activity. Product recommendations: You can also recommend products that either supplement their purchase or alternatives. Personalized product recommendations are more likely to convert than generic ones. Finally, you should do proper research and find out what forms of personalization would be effective for your hospital. This will also depend on the robustness of your data and the technology you use for your email marketing campaigns. 7 Best Email Marketing Practices For Healthcare Professionals So far, you’ve learned why email marketing for hospitals is important and the key elements that make a successful email campaign. It’s time to give you some practical newsletter ideas you can implement immediately. Here they are: 1. Collect New Patient Email Addresses An email list is a compilation of email contact information of people who have opted in or permitted you to share promotional emails and updates in their email inboxes. From a business perspective, an email list includes prospective patients you can nurture through a sales funnel using your healthcare email marketing strategy. Whether you work for a clinic or a doctor’s office, here’s how to build your email list: Start with current patients: Since you already have a rapport with them, asking for their emails is safe. You can request their email on their next visit or contact them through a call or SMS. Inform them about your intentions, such as sharing news, updates, offers, and promotions. Utilize social media: Social media channels provide a relatively easy way to build your email list, especially if you already have a well-established audience. For example, you can share a landing page or link to your newsletter in your social media bio. Here’s how Mayo Clinic did it: Create online sign-up forms: You can integrate an email sign-up form to your website based on various triggers. For example, they can appear when a user is about to exit your site - the so-called exit-intent popups. Source Run a contest or giveaway: Giveaways in the healthcare industry can include hospital merchandise or free check-ups and consultation in exchange for the patients’ personal information. For example, Columbia Memorial Hospital ran a contest to give out an Automated External Defibrillator to a medical organization. 2. Begin With A Welcome Email Welcome emails are sent to readers when they first subscribe to an email list. It marks the beginning of a relationship between your healthcare facility and the customer. From the tone of the email, a customer can get a feel of how you communicate. Moreover, a welcome email is an opportunity to introduce your services and let the readers know more about your brand. Mayo Clinic has a superb welcome newsletter: Overall, a great welcome email should have a simple, catchy subject line. It has to be personalized and explain to the reader what the newsletter is all about. You can also elaborate on the benefits of joining the mailing list. Include a call to action encouraging the reader to explore other aspects of your business. For example, you can add a link leading to your resources center. 3. Send Appointment Confirmation Emails An appointment confirmation email is triggered when someone books an appointment. Ideally, you should send this email immediately after this action. These email types are called transactional and play a key role in the success of this marketing channel. This email should be simple. It should acknowledge the appointment and, if needed, provide more information about it, such as the time or location. Here is a good example: Source 4. Send A Happy Birthday Email Birthday emails are a great way of showing your clients that you care about them. It shows your goodwill and can be vital for customer engagement and retention. Moreover, they receive high open and click-through rates, and with the appropriate CTAs, can even prompt readers to take further action. A good birthday email like the one sent by Dr. Anthony Bennet below allows you to connect better with your clients at a deeper level: To send them on the right dates, you can either collect them during the newsletter signup process or get them later during the appointment as part of the patient’s history. 5. Send Wellness Tips Email content should provide value to the reader. Therefore, it’s important to ensure you send helpful healthcare resources to your subscribers that are related to your services. For example, dental clinics could share healthy living tips around dental care. Diabetes clinics can share tips on living with diabetes. In the example below, Fullscript educates its audience about vitamin C: Source Sharing credible information and healthy living tips establishes you as a reliable source of content, products, and services. It helps readers see you as an authority in your field. This gives you a competitive advantage when they start searching for an expert. 6. Offer Special Promotions You can also use your newsletters to nurture your audience through special promotions. Here is a great example of a promotional email by Lady Lake Smiles Dentistry: Source Below are other incentives to provide: Limited time offers Exclusive deals Holiday/seasonal promotions Product launches New arrivals Coupons and discounts Email segmentation can help you send targeted promotions for optimal results. For instance, if a patient has had their first visit, you can send a discount promotion email after booking their second appointment. 7. Share Client Testimonials Testimonials are a powerful marketing tool, serving as proof of impressive service delivered. You can source testimonials from your most loyal patients and share them through email. Below is an example where a couple writes their story of dealing with an ethical dilemma in IVF. Also, at the end of the email, Tennessee Reproductive Medicine (TRM) includes a testimonial of a satisfied client. Source Gradually, you can encourage more customers to share their stories. Overall, these reviews boost the credibility of your facility and staff, and improve the confidence of your current and potential clients in your services. Conclusion A healthcare email marketing campaign can be a phenomenal marketing tactic for hospitals. To execute it right, you first need to build a robust email list, which is an ongoing process. You can start by collecting the email addresses of your current patients, and use social media and signup forms to attract a new audience. The email campaign must also be automated, segmented, and personalized for maximum results. Automate emails to reduce your workload and boost the efficiency of your email campaigns. Finally, segmentation and personalization ensure that you target the right customers at the right time with the right product, service offers, recommendations, etc. Interested in streamlining an email marketing process for your healthcare center? Sign up for a Moosend account and get ready to improve your metrics using our top-notch features. Author Bio: Austin Andrukaitis Entrepreneur Leadership Network Writer Austin Andrukaitis is the CEO of ChamberofCommerce. com. He's an experienced digital marketing strategist with many years of experience in creating successful online campaigns. Austin's approach to developing, optimizing, and delivering web-based technologies has helped businesses achieve higher profit, enhance productivity, and position organizations for accelerated sustained growth. --- ### How To Use Email Giveaways To Nurture Your Audience [2025] > Learn everthing you need to know about email giveaways and engage your audience to increase customer loyalty and revenue! - Published: 2023-04-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-giveaways/ - Categories: Email Marketing - Levels: Beginner, Intermediate Even though emailing has been around for ages and is seen as an outdated marketing tool by some, email marketing remains a powerful promotional method, along with social media, paid ads, and SEO. On their way to business growth, many e-commerce brands offer subscribers free stuff or information that shows they value their support to increase engagement and customer loyalty. In this guide, we’ll focus on the importance of email giveaways and explain how to prompt your customers to subscribe to your list, engage with your marketing campaigns, and share your information with their peers for maximum exposure. What Is A Giveaway? A giveaway involves the distribution of free products or services for promotional or marketing purposes. Website owners and entrepreneurs hold contests where a participant is picked from a pool of entries to receive a reward. There are no hard and fast rules: you can be as creative as you like. Sometimes the host selects more than one winner. Plus, people can sometimes improve their chances of winning by earning bonus points or coupons for sharing the giveaway on social media or referring a friend. Apart from essential information, such as the starting and end date of the contest, you can also set up giveaway emails as extra marketing touchpoints to inform users about products or events that might interest them. Why Are Giveway Emails Important? Here is why you should consider adding these email types to your existing strategy: Brand awareness: They help you reach a wider audience faster and showcase some of your best products/services. List building: They enable you to put new customers and prospects in your mailing list and nurture them with great content. Conversions: Email giveaways receive high open rates when sent in a timely manner. Customer loyalty: They re-engage active customers and introduce them to new products/services. Therefore, there are main benefits to reap at different stages of the customer journey, so consider including giveaways in your newsletters. Types Of Giveaways Let’s see some giveaway types you can plan to attract new customers and prospects: Sweepstakes - Customers enter into a lucky draw by completing a certain task, such as signing up for your email list. Check this example by Universal Studios: Contests - A contest prompts customers to create something and submit it to you for review. You can run it using hashtags or photos, and the winner(s) receive a cool surprise reward. Here’s a social media contest example by Pop-Tarts: Discounts - These giveaways are usually sent when new users subscribe to your mailing list. For example, Kapten & Son gives a 10% discount to new subscribers based on the popup form on their website. Gift cards and coupons are viable options, too. Survey giveaways: This is a great way to do market research while increasing exposure through a giveaway. Give your customers a chance to win a free prize by providing you with valuable feedback. Look at how Grammarly did it: The giveaway type you choose for your campaign should be appropriate for your target audience, but you can think outside the box when it comes to the prize. Essentially, you need to ensure that it entices your followers into participating. Ready to send your first giveaway email campaign? Sign up for a Moosend account today, choose one of the ready-made templates, and design a beautiful newsletter to boost conversions. Join Moosend How To Set An Email Giveaway Strategy From Scratch If you’re new to email giveaways and want to set the groundwork successfully from day one, here are the essential steps to follow: 1. Set Realistic Goals First off, you need to sit down and map out precisely what you wish to gain from running the giveaway. Doing this makes your job much easier because there are different methods for different goals. Project management software such as Monday or Asana can help lay out the campaign goals and track its performance. For instance, if you want to grow your email list, it wouldn't make sense to send the giveaway email to your existing audience. You need to go out and appeal to new subscribers by running a contest on Instagram, Facebook, Twitter, etc. Once you have a clear goal in mind, you can start planning the steps toward executing a successful giveaway. There are also a number of useful tools you can use to run your giveaway emails, like KingSumo and Woorise. These platforms usually automate the process for you, and you can integrate it with email marketing platforms like Moosend or Mailchimp. 2. Choose The Appropriate Giveaway As you understand, selecting the right type of giveaway for your target audience is essential. Your reward needs to be something your followers desire so that they fully engage in the contest. Depending on your industry, it can be anything from a year subscription to a popular software tool or an exclusive pair of earrings. For example, if you sell scuba diving gear, you can pick a pair of quality fins as a prize. This will engage current buyers and prospects more and will increase the product exposure - it's a win-win. On the other hand, choosing the wrong type of giveaway could harm your contest. Think of the scuba gear example again. Your customers who know you as a business that sells the best scuba gear won't be thrilled to see a pair of rollerblades as a prize as they aren't necessarily interested in this hobby. Therefore, you'll end up with no engagement from your target audience and an email list full of rollerblading enthusiasts, which is counterproductive. 3. Create The Rules And Guidelines It's important to set out the giveaway rules and guidelines from the start so that your contestants know what they need to do to have a chance to win the prize. Inform participants about the steps they need to follow to enter the competition, whether that's subscribing to your newsletter, sharing your post on Instagram, or tagging friends. You also need to determine the duration of the giveaway. In general, if the competition is very short, not many people will join, and if it’s very long, they’re likely to lose interest after a while. A week or ten days are usually the best way to go. You can also mention how many times people can enter and give a sneak peek of how they can get more chances to win. Overall, the rules and guidelines should be straightforward and easy to follow. Finally, make it a fun process for everyone to maximize performance. 4. Promote Your Giveaway Once your giveaway logistics are ready, you need to get as much exposure as possible. So how to do that? First of all, use your website, email, and social media to tell people about your latest giveaway with an effective call to action (CTA). Provide them with an easy-to-follow link via promotional emails leading to a landing page to sign up in seconds. Source Secondly, create a rule prompting each contestant to share the giveaway landing page link at least once. Better yet, entice each entrant by making a rule that for every referral they bring, they enter the draw once more. On the other hand, if you ask participants to share the giveaway without any incentives, they'd act against their own self-interest. Thirdly, if you are part of any business event, you'll get your prospective email subscribers there. Placing a QR code with a call to action can help you gain subscribers more interactively. This way, your giveaway gets the attention it deserves, and you reach your goal. 5. Track And Analyze The Results If you have a massive email list, it's not always possible to keep track of who shared your link or post and how many times they did so. Therefore, using giveaway tools will make your life much easier. These tools track giveaway participants upon their registration, add them to your email list, calculate their entries, and in the end, use a random name generator to choose a winner. When the giveaway is over, it’s time to look at the data to learn more about your customers, such as: Customer demographics and psychographics New prospects to qualify and add to your email list Customer pain points How To Grow Your Email List Through Giveaways If the main goal of your giveaway is email list building, here are some best practices to follow: 1. Use Lead magnets To Entice Opt-ins In general, nobody wants to share their personal information for free. Using lead magnets can help you overcome this barrier. In brief, they are marketing tools offered to prospective clients in exchange for their personal data, such as full name, email address, phone number, etc. In most cases, they’re free resources such as whitepapers, checklists, and e-books recipients can easily download. Another interesting lead magnet example would be custom clothing featuring your brand, such as a hat or shirt with your logo, given in exchange for contact information. This results in acquiring a new subscriber and free brand promotion. 2. Leverage Social Media Social media is the most widely used source to gather information in today's world - knowing how to leverage it to promote your giveaway campaign and brand is absolutely essential for your growth. Hence, you should actively promote your giveaway contest to succeed. Create posts considering the following: Announcement of the giveaway with essential details and the giveaway link. Make multiple organic status updates inviting people to join the giveaway. Use the posts to promote your business and increase brand recognition. Congratulate people for joining the giveaway and use social proof by posting how many people have already joined the giveaway. Regular posting is crucial for promoting your giveaway and brand. Utilize tools such as Hootsuite to plan and pre-schedule all your social media posts. This helps maintain audience engagement and expands your reach to potential customers. 3. Nurture Your New Audience After collecting the new email addresses, you need to take certain actions to appeal to your new email subscribers and gradually convert these leads into customers. You can achieve that by sending personalized email newsletters addressing their pain points. For example, you can schedule tailored emails with discount codes for their first purchase in your store. However, overwhelming them with numerous and irrelevant email campaigns might scare them off. That’s why it’s important to add an unsubscribe button at the email footer to give them the opportunity to opt out if they wish to maintain a good brand reputation. Check this example by McDonald's to better understand: Source: Reallygoodemails 4. Employ Email Automation Carrying on from what we discussed above about the fine line between promoting and over-sending, email automation makes this a piece of cake. In a nutshell, automating your emails allows you to send personalized and timely email campaigns to the right people at the right time. This means that those who engage with your emails will receive more, and those who don't seem interested will get into reactivation mode. To leverage the benefits of automation, you need a dedicated platform like Moosend to streamline it successfully. Sign up for a Moosend account today and try our amazing features! 5. Test And Optimize Your Strategies Testing and optimizing your email strategies is critical for your growth. The better you get at connecting with your audience, winning their trust, and invoking certain emotions, the more successful you will be as an email marketer. The best way to test email strategies is through A/B testing. This method enables you to try different versions of an email campaign, and the winning option is sent to most of your subscribers. You can also include additional elements to induce a sense of urgency with cues, such as countdown timers to motivate your readers to act fast. Email Giveaway Campaign Examples Let’s explore some giveaway email examples from notable brands to inspire you: 1. Apto Skincare Giveaway Email Example Subject line: Win all of our masks Why it works: Apto Skincare created a massive giveaway to demonstrate its amazing products and boost customer loyalty and interest. Starting from the subject line, the goal of the campaign is straightforward and indulges subscribers to open it. Then they land on a catchy design with a clear image of the products the winners will get. Finally, the copy clarifies all the essential details and guidelines of the contest, including the dates, so that all giveaway participants know exactly what to do. 2. Snif Email Newsletter Example Subject line: Free Presents Inside. Why it works: Snif invites subscribers to an Instagram giveaway contest to win their amazing candles. The words “free” and “presents” on the subject line are attractive for readers, and so is the email content. Apart from beautiful images of the candles followed by amazing copy, they included a clear CTA, and the only rule to join this amazing giveaway, which is to drop an emoji at the post. 3. Postable Valentine’s Giveaway Email Subject line: $100 Valentine Card Giveaway! Why it works: If you want to make the most of seasonality, you can also plan a giveaway to remind current and prospective customers that your offers are perfect for presents. That’s exactly what Postable aimed for when they planned this Valentine’s giveaway. Everyone is looking for a beautiful card for their loved ones that day, so why not allow them to win one while showing them the rest of them? Email Giveaway Template Example Overall, an excellent example of a giveaway email has a compelling subject line, informative content with powerful words, and a straightforward call-to-action to sign up for the giveaway. Let's look at a giveaway email example mentioned earlier for the scuba fins: Subject Line: We're giving away a pair of customizable scuba fins to one lucky winner! Pre-header text: Join our exclusive giveaway and win now. Hi there , Yes, you read that right! We're giving away a pair of customizable scuba fins from Brand X to the person who comes up with the best design. All you have to do is: Register for the giveaway Share your design on Instagram with the hashtag #scubadoobydoo Like our most recent post on Instagram about the giveaway Once we've chosen a winner, we'll announce it on Instagram and send the fins with the winner's design! Sound good? Sign up for the giveaway on our . Good luck! The Scuba Team. The Takeaways Giveaways give you the opportunity to engage with your customers and delight them with a reward. They enable you to increase brand awareness and improve your brand reputation. If you truly want your business to thrive, use the strategies discussed in this article. Once you get the hang of them, giveaways become second nature in your journey to grow your business. Looking for an email marketing platform with easy-to-use features to promote your giveaways? Sign up for a Moosend account today and start a free trial! --- ### 9 Iterable Alternatives For 2025 [Features & Pricing] > Discover the best Iterable alternatives, including Moosend, Mailchimp, HubSpot, and more, to enhance your marketing strategy today. - Published: 2023-04-17 - Modified: 2025-05-05 - URL: https://moosend.com/blog/iterable-alternatives/ - Categories: Email Marketing, Software - Levels: Beginner While Iterable is a unified cross-channel customer platform with loads of assets, its pricing plans are inflexible, with some users complaining about its loading time and insights capabilities. Moreover, others claim this platform is hard to use and look for beginner-friendly Iterable alternatives. So, if you’re searching for a simpler marketing automation platform to deliver highly targeted campaigns, improve customer communications, and impact revenue, check out our comprehensive guide below. Top Iterable Competitors - Comparison Table Many businesses, especially SMBs, choose Iterable and its counterparts, such as MoEngage and Marketing Cloud by Salesforce, due to their personalized communications. However, they hardly ever use all of these features and end up with an expensive platform that impacts their ROI. So, if you’re interested in increasing or stabilizing your revenue with less money, you can resort to other marketing software with less complex functionality and various integrations to meet your marketing goals. Free plan/Trial Best Feature Pricing Rating Moosend Yes (30-day free trial) Advanced segmentation $9/month Mailchimp Limited free plan Advanced testing options $20/month Hubspot Free plan Ad retargeting and CRM solution $20/month Omnisend Free plan Flexible automation and segmentation $16/month Brevo Limited free plan SMS marketing $25/month Klaviyo Limited free plan Email design capabilities $20/month GetResponse Free plan Email testing $19/month ActiveCampaign Free trial Advanced automation tools $49/month Adobe Marketo Engage No Lead management Request quote Best Alternatives To Iterable By Use Case Moosend - Best all-in-one tool for advanced personalization and segmentation. Mailchimp - Best for advanced A/B testing functionality and complex journeys. HubSpot - Best for inbound marketing and lead management. Omnisend - Best for eCommerce automation and multichannel marketing. Brevo - Best for customer engagement- through email and SMS. Klaviyo - Best for eCommerce integration and behavioral targeting. GetResponse - Best for boosting lead gen through landing page creation. ActiveCampaign - Best for advanced marketing automation features. Adobe Marketo Engage - Best for lead scoring, personalization, and automation. Now let's see them in detail. 1. Moosend Pricing: Paid plans start at $9/month, Free trial (Sign up here) Best for: SaaS, Bloggers, Creators, eCommerce, SMBs Unique feature: Advanced email automation and segmentation Moosend is a first-class all-in-one marketing automation software specializing in creating personalized campaigns at an affordable price. It offers flexible pricing plans for scaling businesses and a generous 30–day free trial to experiment with its features before making your final call. For starters, you can choose one of Moosend’s responsive email templates and customize it using the intuitive drag-and-drop editor. Collect valuable customer data through appealing landing pages and subscription forms to segment your audience more effectively, powered by dynamic content and personalization tags. You can also create automated workflows to send the right messages to the right people at the best time possible, with premade recipes to save time and energy. You can benefit from Moosend’s real-time analytics and custom reporting tools to improve your performance and optimize your marketing campaigns based on that data. Finally, with an email deliverability rate reaching 98%, you can ensure that your newsletters will land in your subscribers’ mailboxes safely. Moosend Best Email Tool Features Drag-and-drop builder and ready-made templates to showcase your brand Landing pages and subscription forms to attract more leads Segmentation and list management for hyper-targeted campaigns Real-time analytics and custom reporting to track performance Automated workflows to craft tailored email content Various integrations and API to build a digital marketing force 24/5 customer support to resolve issues quickly Moosend Pricing Moosend’s pricing plans start at $9/month for 500 users and unlimited campaigns. The plan includes first-class features like a user-friendly email editor, landing pages, sign-up forms, automation workflows, and an SMTP server to set up transactional emails. If you’re interested in this product, sign up for an account in simple steps and try our features for free. Try Moosend 2. Mailchimp Pricing: Paid plans start at $20, Very limited free plan Best for: Publishers, Startups, eCommerce Unique feature: Advanced testing options Mailchimp is one of the most popular email service providers with user-friendly features. It also includes a native CRM solution that can contribute to your personalization and lead management activities. This email marketing solution provides all the assets you need to build an effective email marketing strategy, from email templates to multivariate testing and reporting. It also offers tools to optimize your emails, such as Creative Assistant and Content Optimizer, to build beautiful, engaging emails and boost conversions. Plus, the Customer Journey feature enables marketing and sales professionals to design more personalized customer and prospect experiences. Finally, Mailchimp offers integrations with many tools, such as WordPress and Zapier, to enhance your marketing functionality. Remember that to get access to advanced features like multivariate testing, you need to get a Premium plan. Mailchimp Best Features Email campaign templates A/B and multivariate testing Multi-step automation workflows Social media integrations for omnichannel marketing tactics Audience management and behavioral targeting Marketing CRM and various integrations Mailchimp Pricing Even though Mailchimp has a free plan, it’s very limiting in terms of functionality and features, and you’ll need to upgrade sooner or later. The more holistic paid plan starts at $20/month for up to 500 contacts and 6,000 sends. Read our Mailchimp Analysis 3. HubSpot Pricing: Paid plans start at $20/month, Free plan Best for: Agencies, SMEs Unique feature: Ad retargeting and CRM solution HubSpot Marketing Hub is a great Iterable alternative, enabling users to elevate their inbound marketing efforts. Enhanced with a built-in CRM solution, HubSpot lets you manage your leads more efficiently and send tailored campaigns to convert them. You can combine robust data easily to send even more personalized emails. In addition, its ad retargeting helps boost your brand visibility among visitors likely to purchase. Along with its email marketing tool, you can access landing pages, subscription forms, and live chat to nurture more leads. Overall, its contact and campaign management capabilities are great for marketing teams who want to gather their activities in one place. However, even though it’s a rather scalable solution, it’s quite expensive, so SMEs and agencies mostly prefer it. Small businesses may benefit from the free plan initially, but they’ll soon have to switch to a less affordable package. HubSpot Marketing Top Features A/B Testing Intuitive email builder and premade templates In-built CRM and Salesforce integration Contact management feature for better segmentation Landing pages and sign-up forms Ad management and live chatting HubSpot Pricing The platform offers many pricing plans based on the features you get from its stack, including a free plan with limited capabilities. For instance, the Marketing Hub Starter Pack starts at $20/month for 1,000 contacts. Check Hubspot 4. Omnisend Pricing: Paid plans start at $16/month, Free plan Best for: E-commerce, SMBs Unique feature: Flexible automation and segmentation Omnisend is a marketing tool that combines email campaigns with SMS, enabling businesses to achieve a cross-channel customer experience for better results. The platform also supports web push notifications and social media ad retargeting options to increase your brand visibility and, ultimately, your sales. Therefore, if you want to build a multi-channel marketing strategy, it’s a viable option for you. When it comes to email marketing, Omnisend sports a drag-and-drop builder with premade templates for every business need. It also offers premade workflows to build your automation easily and benefit from timely marketing communications. In addition, you can use segmentation suggestions and contact tagging for more personalized results. All these assets turn Omnisend into a valuable customer engagement platform by combining clever tools in one place. Along with its thorough insights and reporting, it lets you optimize your marketing processes and nurture your leads efficiently. Omnisend Best Features Automation splits for special offers SMS and web push notifications Pop-ups and forms Channel-level reporting Ad targeting capabilities Omnisend Pricing Omnisend’s free plan is for new businesses for up to 250 contacts, with 500 emails and 60 SMS messages. For more, you can upgrade to the Standard plan, starting at $16/month, including a customer success manager for bigger accounts. Check Omnisend 5. Brevo (formerly Sendinblue) Pricing: Paid plans start at $25/month, Free plan Best for: eCommerce, SMBs, Agencies Unique feature: SMS marketing Another Iterable alternative that can help you meet your marketing objectives is Brevo. It promises to help you scale your business using its email automation and SMS marketing stack, among other valuable tools. Brevo provides an intuitive email builder and HTML templates to build stunning campaigns from scratch. Its automation and segmentation solutions will enable you to send highly targeted campaigns to your audience and keep your contacts organized. You can also send bulk SMS messages and communicate with your customers and prospects on a chatbox to never miss a chance to convert. Finally, this ESP comes with a native CRM to collect important customer data and support a lifecycle marketing strategy with winning results. Brevo Top Features Email campaign editor SMS marketing features CRM tool Live chat and chatbot automation Segmentation and automation workflows Brevo Pricing This alternative offers a free plan with basic email features but a limit of 300 emails/day. To make more of this platform, you’ll need to switch to a paid plan starting at $16/month. Read our Brevo Analysis 6. Klaviyo Pricing: Paid plans start at $20/month, Limited free plan Best for: SMBs, SMEs, eCommerce Unique feature: Email design capabilities Another Iterable competitor that combines email automation with SMS is Klaviyo, one of the best in its category that can help you level up your eCommerce business. It sports 100+ prebuilt email templates for every taste, a drag-and-drop editor to customize them, and a Showcase feature for those seeking email inspiration from other brands. Regarding segmentation, you can build highly targeted campaigns based on robust data, such as real-time or predictive behavior from historical data. You can also integrate email with text messages to increase customer engagement and drive more revenue. Klaviyo provides its customers with predictive analytics to forecast future activity and plan their personalized messages accordingly. Finally, its omnichannel attribution feature will let you combine information from various channels. Klaviyo Best Features Email & SMS integration Multi-channel and predictive analytics Personalized benchmarks 300+ pre-built integrations Advanced customer profiles Klaviyo Pricing If you have up to 250 contacts and very basic email marketing needs, then you can start with Klaviyo’s free plan. If your list grows, you can switch to paid packages, starting at $20/month. Check Klaviyo 7. GetResponse Pricing: Paid plans start at $19/month, Free plan Best for: Publishers, Small businesses, eCommerce Unique feature: Email testing GetResponse is an email automation and customer engagement platform chosen by many eCommerce businesses and SMBs to manage their marketing automation operations and deliverables. This tool sports an autoresponder functionality, enabling you to increase conversions in simple steps. As with every aforementioned tool, GetResponse offers responsive premade templates and send-time optimization tools to maximize efficiency. It’s also a great option for eCommerce brands, providing users with website and webinar builders to do everything in one place. GetResponse is well-known for its email testing capabilities, checking up to five variants to find what applies best to your audience. Moreover, you’ll find useful segmentation features such as dynamic content, including forms and landing pages, to get the appropriate data from subscribers. Finally, it has various app integration options with other platforms to meet your marketing goals. GetResponse Top Features Email, website, and webinar builder SMS and web push notifications Conversion funnels Autoresponders and live chat Various eCommerce integrations GetResponse Pricing This tool offers different pricing plans starting at $19/month for 1,000 contacts, providing unlimited newsletters and landing pages, among other features. It also has a free plan for up to 500 subscribers with basic capabilities. Check GetResponse 8. ActiveCampaign Pricing: Paid plans start at $49/month, Free trial Best for: SaaS, eCommerce, Enterprises Unique feature: Advanced email automation options ActiveCampaign promises users a customer engagement platform that will enable them to grow their businesses effectively. Indeed, its advanced automation features and ready-made recipes support re-engagement, cart abandonment, and other workflow sequences to restore your revenue and drive more conversions. The platform also includes sales capabilities, such as a CRM and lead scoring, to steadily move your prospects down the funnel. Its site tracking feature is also game-changing as it can enhance your segmentation and personalization activities. In a nutshell, it has all the essential features to grow and nurture your audience, from ready-made templates to landing pages and sign-up forms that are easily customizable. Moreover, it has different pricing tiers based on how enhanced your plan is. ActiveCampaign Best Features Advanced automation and autoresponders Integrations with numerous eCommerce platforms Email funnel creation Lead scoring and site tracking Free copy templates ActiveCampaign Pricing This competitor offers a 14-day free trial to test its features and see if the tool suits your needs. Paid plans start at $49, with the Plus plan for 1,000 subscribers. You can gradually turn to the Professional plan for $149/month for more advanced capabilities, such as lead scoring and conditional content. Check ActiveCampaign 9. Marketo Engage Pricing: Request a quote Best for: Enterprises, SaaS Unique feature: Lead management If you’re looking for a state-of-the-art marketing platform to take your automation activities to the next level, you can opt for a pricier platform, such as Adobe’s Marketo Engage. Marketers and sales professionals can utilize these tools to manage their leads successfully and move them down the funnel via multi-channel attribution. With AI, Marketo Engage enables you to build automated workflows based on powerful data. You’ll get access to segmentation and audience-building features to personalize your campaigns more easily. Moreover, you’ll get all the tools needed to build optimized customer journeys and improve your marketing efforts down the line. Regarding email marketing, you can create responsive email campaigns using a visual editor and track their performance using the dedicated reporting and analytics features. It also includes an A/B Testing tool to experiment with different email versions and determine which is best for your audience. Finally, Marketo Engage offers its users native advertising solutions and a dynamic chat option. Marketo Engage Best Features Advanced automation workflows and triggering activities Lead management feature Multi-touch attribution Email and social media solutions Dynamic chat conversations Marketo Enage Pricing This alternative has four different plans, starting with Growth and its more premium option, Ultimate. No pricing information is provided on the website. To learn more about the available options and how they’ll cost, you can request a custom quote. Check Marketo Engage The Best Iterable Alternatives Although Iterable is a good option for SMBs and other eCommerce businesses, it’s a rather expensive platform. You can easily swap with more affordable solutions that still do the trick. Hopefully, the software mentioned above will help you decide. If you want a new email marketing platform, sign up for a Moosend account today and try our features for free! You’ll find ready-made email templates, landing pages, sign-up form builders, and more! --- ### How to Write And Send A Reminder Email [Examples + Templates] > Learn how to write and send a reminder email to enhance your productivity, customer service, collaborations, sales, and communications. - Published: 2023-04-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/reminder-emails/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner According to research, people usually forget what they have learned about a topic, with the majority being unable to recall 90% of the information within a week. With this in mind, what can you do to ensure your recipients remember to take the desired action? The answer is to create and send a reminder email to keep the information on top of their mind and get them to act before the due date. In this post, you’ll find: how to write an effective message what tools you need examples to get inspired reminder email templates Let’s start! What Is A Reminder Email? In short, a reminder email is a follow-up message sent after the first email to remind your recipient that they need to perform an action. This can include emailing you back, scheduling a call, making a payment, attending a meeting, confirming details, etc. Before we learn how to write one, let’s see the types you can use. Types Of Reminder Emails You can create various emails for your target audience based on your goals. These can be: Appointment reminder emails: for scheduled appointments, such as job interviews. Payment reminders: for upcoming or late payments. Subscription reminder messages: for upcoming subscription renewals or expiration dates. Abandoned cart reminder emails: for items left in an online shopping cart. Feedback reminders: for feedback on a product or service a customer has used. Event reminder emails: for upcoming events, such as webinars or conferences. Follow-up reminder emails: for following up on a previous email. Sales messages: for promotional actions. Deadline emails: for an upcoming or missed deadline. Action reminders: for actions that need to be taken, such as completing a survey or filling out a form. Confirmation emails: for confirming a subscription, personal information, and more. These are some of the most common types companies send to ensure the recipients complete an action. Depending on your goals, you can create different follow-ups for every occasion. However, telling your audience they need to do something doesn’t mean they will do it. For that, you need to structure your emails carefully to have the best open rates and conversions. In the next section, let’s see what elements you need to create a polite reminder message for your audience. How To Write A Reminder Email (Tips) To create a friendly reminder email, you have to follow email etiquette to avoid some common mistakes. Before we start analyzing the components of your message, keep in mind that your email needs to: have a friendly tone use professional language proofread your message use proper greetings Remember to keep your follow-up emails inclusive and gender-neutral to accommodate different needs. Now, let’s see how to write them. 1. Start With a Clear Reminder Email Subject line Your subject line is the most important part of your message. Simplicity is always the best way to win. However, don’t just add a “Friendly reminder,” because first, it will lack context, and second, it will probably get lost in the inbox. Below, you can see a subject line example from Wistia. Here, the company includes a before they summarize the campaign's goals and the action the recipient has to perform. Overall, the above subject line is straightforward and uses actionable language to show users what to do. Here are some reminder email subject lines you can use for your messages: Meeting reminder email subject lines: Reminder: Meeting tomorrow at Important meeting tomorrow at - Please confirm your attendance Payment reminder email subject lines: Kind reminder: Your payment is due on Don't forget to pay your by Event reminder email subject lines: Reminder: is happening on at is just around the corner - Are you ready? Final Reminder: RSVP for by Deadline email subject lines: Last chance to submit your by Reminder: submission closing soon Subscription renewal subject lines: Renewal Reminder: Your subscription expires on Renew your subscription before it expires Final notice: Your subscription renewal is due soon If subject line creation proves to be a hassle for you, you can always use a dedicated subject line tester like Refine to simplify the process. 2. Use a Friendly Greeting A polite and friendly greeting will set the foundation for a great reminder email. Before you start with yours, remember that how you greet your audience depends on the relationship between the sender and the recipient. However, regardless of the bond you may have with your audience, make sure to keep it formal because this will show your professionalism. Also, try to be consistent from the beginning to the sign-off to avoid confusion. Lastly, you can always leverage the power of personalization to make your reminder emails more engaging. You can easily leverage Moosend’s personalization to make it happen. Below is an example of a personalized greeting for Moosend’s upcoming event reminder email, along with some friendly greeting samples you can use. Formal or professional reminder emails: Dear , Good morning/afternoon/evening , Reminder emails to colleagues or coworkers: Hello , Hi , Reminder emails to clients or customers: Dear , Hello , Hey there, Now let's move on to the copy of your message. 3. Inform Recipients About The Situation Telling your recipient to “pay your fee” or “renew your subscription” isn’t the best way to approach your reminders. As mentioned above, people tend to forget information, so if you want to ensure they will interact with your follow-ups and take action, let them know about the situation. Below is a great example from Buffer’s trial reminder email campaign. Subject line: Time flies! How’s your trial going? Here, the company makes sure to inform the trial user about the situation, pointing out that: their trial expires in 3 days no charge will be made before the expiration day Buffer uses this subscription/trial reminder email to ensure the user knows how much time they have left to use the service. Stating the situation clearly will provide more context to the recipient and lead action. Let’s see more about it in the following section. 4. Provide An Immediate Solution After stating the situation, you need to give your recipient the solution. Here, you need email copy that will get the reader to click on your call-to-action button or reply to you, depending on the nature of your reminder email. Here, you can see an example from BEE’s upcoming event reminder. Subject line: Webinar reminder: How to effectively communicate and collaborate using BEE Pro After explaining the situation, they made sure to add the solution, which was to join their team at their first webinar of the year. Moreover, the company used various elements in this reminder, including a countdown timer to increase registrations through urgency. Now that the company has included both elements, it’s time to give them a way to take action. This is possible through your call-to-action button. 5. Add A Converting CTA Your reminder email marketing campaign CTAs can take multiple forms. They can be buttons at the end of your message or another action the recipient needs to take after reading your email. Let’s look at two examples, starting with a cold email reminder. In the above email, you can see that the action required depends on the recipient, who will choose whether to reply to the sender or not. If you want to create polite reminder emails for your cold outreach strategy, keep them short, quote your first email, add your company name, and include your social media profiles to make them more credible to the recipient. Plain-text reminder emails like this are very common for collaborations and partnerships. Now let’s look at an example by The New York Times: As you can see, the publisher has added a call-to-action button to redirect subscribers to the checkout page. This will save them time and effort from visiting the website and finding it manually. If you want to add CTA buttons in your reminders, make sure to: use action-oriented language keep your button copy short and to the point create a sense of urgency highlight the benefit use vibrant colors to stand out test different combinations of copy and color Now that we have covered the main body of your reminder email, let’s see how you can sign it off. 6. Write A Friendly Sign-off Your email sign-off is a closing statement to end an email formally. An appropriate closing remark will convey professionalism and add clarity and context to your message while following communication etiquette. Moreover, email sign-offs can vary in tone and formality, depending on the relationship with the recipient and the purpose of the email. Here are some samples you can use depending on the occasion. Formal sign-offs Best regards Yours sincerely Kind regards Yours faithfully (for formal business letters) Semi-formal sign-off Regards Best Sincerely yours Warm regards All the best Casual sign-offs Thanks Take care Cheers Best wishes Talk soon Personalized sign-offs , , 7. Include Your Email Signature In addition to your closing statement, you can add an email signature with your contact information, such as your phone number, email address, website, and social media handle. These will help your recipients reach out to you more easily, especially if you are following a cold email outreach tactic. To find more examples, you can check out our email sign-off guide. Now that we covered the basics of reminder email creation let’s see the tools you need to deliver them to your recipients. What You Need To Send A Reminder Email The simple way to deliver an email reminder is through Gmail, Outlook, or any other service. You simply compose your message and then hit send. This manual method works best for one-on-one communications. However, if you want to set up reminders for your business or automate the process, you will need a few essential tools. Email Marketing Platform To create, manage, and send your reminder emails, you will need an email marketing tool with a user-friendly interface. Such tools will provide you with the following: a drag-and-drop email editor to craft your campaign (plain text or rich) personalization features to make your greetings friendlier email list management tools to organize your contacts marketing automation to run your reminders on autopilot analytics and reporting to track performance (non-openers, conversions, etc. ) Some of the best email marketing services on the market include Moosend, Constant Contact, Mailchimp, and Brevo (formerly Sendinblue). Before you start, check any available free plans and trials to find the right tool for your needs. Some of these platforms are more affordable than others. So check the prices carefully to avoid breaking the bank. If you want to give Moosend a go, you can sign up for a free account and try the editor today. Inside, you’ll find all the elements you need to create quick follow-ups or reminder email marketing campaigns for your online events, webinars, and sales, including: countdown timers personalization tags social media buttons videos and GIFs Moreover, Moosend is a great tool for internal communication messages, so you can also take advantage of the available templates to send your employees reminders about events, payroll updates, and more. Email List Management Tool Managing your contacts is crucial for every successful email marketing strategy. Many email service providers (ESPs) will equip you with in-built CRM and audience management features to manage customer data, segment your audience, and update profiles. Moreover, you can get dedicated CRM tools like Salesforce or Zoho CRM to organize your email lists. However, getting all-in-one marketing software will be more affordable if you don’t want to pay for additional services. Email Templates Creating emails from scratch whenever you need to remind your audience to take action or form collaborations can be a hassle. To save time and effort, you can use professional email templates, either copy or design-oriented, to streamline the process. Most email marketing tools will provide various pre-made emails for every occasion. Moosend, for instance, has a newsletter template library with many designs you can easily customize for your events, eCommerce store, or internal communications. Apart from choosing one of the available designs, you can also create yours and save them as custom templates in the library to save time. Marketing Automation Features Reminder emails can be fully automated to ensure your recipient receives a notification promptly. Many email marketing platforms come with marketing automation features that allow you to set up reminders to be sent at specific times. For example, if one of your users has a trial that expires in 7 days, you can create a reminder to give them a heads-up about the upcoming expiration date. Moreover, you can step up your reminder emails by creating triggered reminders based on user behavior, such as updating contact or payment information. Email Testing & Analytics Tool Lastly, it's important to track the performance of your reminder emails to see whether your email copy and subject lines result in actions. Many ESPs offer you reporting and analytics to monitor your campaign performance, showing you data like your: open rates click-throughs unsubscribe rates conversions (actions) Keeping track of important email marketing metrics is essential to determine the effectiveness of your message. Remember that a successful reminder will promote action. So make sure you use your collected data to optimize your content and subject line for better results. Reminder Email Examples To Get Inspired Now that you know how to write and send them, let’s see a few gentle reminder email examples to boost your creativity. Marketing Profs’ Upcoming Webinar Reminder Email Subject line: Mindfulness Webinar today What works: This upcoming webinar reminder email is perfect for informing attendees about the event and giving those who can’t attend an alternative to receive the benefit. Here, Marketing Profs has created a simple and effective reminder that includes a friendly greeting, the situation, solution, and action. Moreover, they have added an email signature with the director’s photo to make the campaign more personal. Statista’s Professional Email Reminder Subject line: Information on your account What works: Here’s a formal email from Statista to remind a potential paid customer about a personalized offer on their account. The tone and language remain professional, while the sender includes the previous email to remind the recipient about the situation/offer. In addition to that, Statista also includes the recipient’s name to make the message more personalized and friendly. At the same time, the email is sent from a personal email rather than the sales or support department. Stripo’s Server Maintenance Reminder Subject line: Friendly reminder: Stripo server maintenance What works: Stripo sends reminders to ensure its users are aware of scheduled server maintenance and service unavailability. The above example is short and to the point, including the necessary information the users need to see. Moreover, they include their support email address in case users encounter any problems or have questions about the maintenance. Revolut’s Deposit Insurance Reminder Campaign Subject line: Just a quick reminder about your deposit insurance What works: Here, we have a reminder from Revolut regarding deposit insurance information. As you can see, the language is formal throughout the message, while the greeting includes the user's legal name to make sure this isn’t a scam. Moreover, the app adds links to provide more information to the subscriber regarding the deposit insurance review and what they have to do next. Line Friends’ Sales Event Reminder Subject line: LINE FRIENDS Reminder: SHIPPING=FREE Ends Tomorrow 3. 17! What works: The above example by Line Friends is a great email campaign to engage your audience and remind them of the special offer you created for them. From the subject line to the email copy, the recipient can identify the situation, receive additional information, and then act. This is a great reminder campaign for eCommerce stores to increase engagement and conversions. Reminder Email Samples Now that you got inspired, let’s see some reminder email templates for different scenarios. Meeting Reminder Email Template Subject line: Reminder: Meeting with on at Dear , I hope this email finds you well. This is a quick reminder about our upcoming meeting on at in . Our main points of discussion will be . Please let me know if there is anything specific you would like to add to the agenda. If you need to reschedule or cancel the meeting, please let me know as soon as possible. Otherwise, I look forward to seeing you on . Thank you for your time and attention. Best regards, Payment Reminder Email Sample Subject line: Reminder: Your payment is due on Dear , This is a reminder that your payment of is due on . Please take a moment to ensure that your payment is submitted on time. You can find the payment instructions and options in the invoice sent to you earlier. If you have any questions or concerns about the payment, please do not hesitate to contact me. Thank you for your prompt attention to this matter. Best regards, Event Reminder Email Template Subject line: Reminder: is happening on at Dear , I wanted to send you a quick reminder that is happening on at in . This event will provide an opportunity for . Please be sure to review the details of the event in the invitation that was sent to you earlier. If you have any questions about the event, please do not hesitate to reach out to me as soon as possible. Thank you for your time and attention, and I look forward to seeing you on . Best regards, Deadline Reminder Email Sample Subject line: Deadline reminder: due on Dear , I hope this email finds you well. I wanted to remind you that the deadline for is approaching on . Please complete the task or project and submit it before the deadline. If you need any assistance or have any questions, please let me know as soon as possible. Thank you for your prompt attention to this matter. Best regards, Appointment Reminder Email Sample Subject line: Upcoming Appointment with Dear , This is a friendly reminder about your upcoming appointment with on at regarding . Below you can find all the necessary information about your upcoming appointment: Date: Time: Location: If you need to reschedule or cancel your appointment, kindly notify us at your earliest convenience. You can reach us at . Please let us know if you have any questions or if there is anything else we can assist you with. We look forward to seeing you on . Best regards, You can use the above samples as guides to create yours. You can customize them accordingly and add the necessary information to ensure your recipient has everything they need to act. The Takeaway Reminder emails will help you maintain communication, manage tasks and deadlines, and ensure that individuals know about important upcoming events. Businesses, organizations, and individuals can use them to improve productivity, reduce missed appointments or deadlines, boost conversions, close partnerships, and maintain good communication flow. To streamline the process, you can easily get an all-in-one marketing tool like Moosend to help you out. You can try the platform by registering for a free account today. Frequently Asked Questions (FAQ) Below, you will find short answers to common questions: 1. What tools do you need to send a reminder email? To send your reminder message, you need an email marketing platform like Moosend or Mailchimp to give you the following tools: an email editor, newsletter templates, list management, automation, and reporting and analytics. 2. What is the best time to send a reminder email? The perfect time to send your reminder emails is from Tuesday to Thursday between 10:00 AM and 2:00 PM is the best time to deliver your email. Avoid weekends and consider different time zones for better results, too. 3. How do you send a kind reminder? When sending a kind reminder, be polite and considerate, and use professional language and tone to avoid offending your recipient. 4. How do you write a follow-up reminder email? A follow-up reminder email needs to be friendly and professional while gently reminding the recipient of the previous email and the action they didn’t take. --- ### How To Use Email Tagging To Boost Engagement [2025] > What is email tagging and how can it contribute to your personalized marketing efforts? Learn everything you need to know in this guide. - Published: 2023-04-07 - Modified: 2025-01-15 - URL: https://moosend.com/blog/email-tagging/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner, Intermediate Sarah is a marketing trainee at a retail brand and is searching for new techniques to improve email performance. Even though she recently managed to grow their email list to 5K subscribers, spam complaints have increased, putting sender reputation and deliverability at stake. What can she do to tackle this challenge? If you’re already familiar with email marketing, you probably know that targeted email messages drive more engagement and conversions than generic ones. Popular tactics, such as list segmentation and automation, aim to deliver the right messages to the right people at the right time. In this guide, we’ll explore a method that can elevate your personalization efforts - email tagging. Learn all the benefits and how to introduce them into your marketing strategies. What Is Email Tagging? Email tagging is the process of labeling your email contacts based on important information that will help you personalize your email campaigns to a great extent. You can create specific tags based on their interests, website activity, and previous actions. Check some of the categorization criteria below: Source For example, when you share a lead magnet, you can create a new tag to track those who sign up through that source and send them relevant email content to nurture them down the line. Therefore, you can build tags for different marketing goals based on your strategy. These or similar terms are also used by many Internet Services Providers (ISPs), such as Microsoft Outlook and Gmail, to organize their mailboxes or mention specific email recipients. However, in this guide, we’ll focus on their application in email marketing software like Moosend or Mailchimp to increase personalization. Segmentation Vs. Email Tagging So what is the main difference between email segmentation and tagging? With segmentation, you target a certain group of subscribers based on demographics and location and divide them into different lists. With tagging, you categorize users more granularly by labeling each contact to deliver even more targeted messages to subscribers and increase engagement. So, in brief, segmentation refers to marking entire contact lists while tagging specific contacts. Each email service provider, such as Moosend or Mailchimp, has unique tagging rules to follow. Why You Should Add Tags In Your Email Marketing Strategy Here are the main benefits of email tagging: 1. Categorization As mentioned earlier, tags help you organize additional information about your email contacts and learn more about your audience and their customer journey. This way, you’ll manage to deliver relevant content, convert your audience, and turn them into loyal customers. 2. Triggering Tagging can also enable you to improve your email automation strategy and set more efficient triggers based on your goals. For example, you can create a tag for people who haven’t opened your emails for more than three months and send them a re-engagement email. Or mark VIP customers to give them an exclusive incentive, such as discount codes or coupons. 3. Conversions Due to high relevancy, these personalization activities will gradually increase metrics, such as open and click-through rates. Therefore, they will have a positive impact on your sales and revenue in the long run. Email Tag Types Here are the main categories that can lead to different tags: Product/Service: Create tags for different products or services you offer to send similar or complementary recommendations to customers and prospects. Action: Track your visitors’ activity, e. g. , people visiting your website for the first time vs. frequent users. Sign-up source: Send tailored content based on the landing page or signup form they’ve completed first to schedule appropriate follow-ups. Engagement: Craft different content for engaged and inactive customers to meet your goals. Overall, personalization tags can vary based on your target audience and the niche market. A detailed buyer persona profile and a customer journey map will help you determine the tags to elevate engagement. Best Email Tagging Practices To Increase Engagement Now, we’ll move to the more practical part of this guide, kicking off with some best practices for eCommerce businesses or corporations: 1. Send Incentives To New Subscribers First off, you can use tags to mark new subscribers and send them the welcome emails they deserve. If you include a preference center, you can personalize these emails even more by delivering relevant content or incentives to stand out. Here’s how Loftie approached it. If you have an app, you can also step in their shoes and offer an incentive for the first fifty buyers to motivate them to purchase faster and increase your sales. Subject Line: Welcome to Loftie 2. Reward VIP Members Generally, customer retention costs five times less than customer acquisition. Delivering a seamless product/service gives businesses a significant advantage in terms of revenue, but they should introduce certain tactics to keep loyal customers satisfied with their brand for long. Therefore, you can create tags for VIP customers to share exclusive offers with them, showing how much you value their loyalty. You can also send incentives based on purchase history to boost customer satisfaction. Here’s an example by Withings. To maximize open rates, they also included the word VIP on the subject line to make it sound more exclusive and added “last call” to increase the sense of urgency. Subject Line: Last call for VIP benefits 3. Re-engage Churned Customers Do you want to attract relapsed customers and motivate them to interact with your brand again? Then you can use a tag for inactive subscribers and create a win-back email to impress them. If they continue disengaging, you can unsubscribe them to secure a high deliverability rate. Before that, send a notification email to inform them that you’re about to remove them from your list, reminding them of your biggest assets. They might want to reconsider that decision before waving goodbye once and for all. Cuisinart found the perfect way to portray this: Subject Line: Pssst... we have a question for you. 4. Create Automated Workflows Email tags can elevate your email automation efforts, letting you set up more sophisticated workflows based on certain activities. For example, you can create a workflow for subscribers who recently signed up for a webinar to send them relevant follow-ups. Or send abandoned cart emails to users who recently left items in their cart. Moreover, you can remove them from the bulk list temporarily to avoid overflooding them with additional emails simultaneously, as this may increase spam complaints and unsubscribes. Additionally, with the integration of contact center AI, you can further enhance your customer interactions and automate responses to common inquiries, providing a seamless and personalized experience for your subscribers. Check out this cart abandonment email by Danner: Subject Line: Thanks for Exploring. We Saved Your Cart. 5. Give Personalized Recommendations Finally, you can schedule personalized product/service recommendations for your customers through email tags. For example, if you have a cosmetics brand and someone has recently purchased a night cream, you can suggest a day cream to complement it. This way, you include the chances of converting and boosting your revenue. Plus, your subscribers will feel you care for their needs and continue supporting you. Here’s an email campaign example by Vitruvi: Subject Line: Back-to-school essentials How To Use Email Tags With Moosend Moosend enables users to create targeted automated emails using dynamic content and personalization tags. Collect the essential data from your subscribers, such as age or location, pulling content from recipients through “Custom fields” to build the appropriate tags. When you log into the platform, choose the email list you want, click “Add new custom field,” and follow the instructions. Then, you can add personalization tags by logging into the Campaign Editor. Go to the “Text” section, find the drop-down personalization section, and select the best ones based on your needs. The Takeaways So, if you’re in Sarah’s position and looking for ways to personalize your email marketing efforts by addressing each subscriber’s pain points and needs specifically, then email tagging is a great option for you. Ensure that the personalization variables you choose make sense for your target audience to boost your open rates and conversions. Looking for an email marketing platform to elevate your email personalization practices? Sign up for a Moosend account today, and try our templates and features to build beautiful email campaigns that convert. --- ### The 8 Best MailPoet Alternatives For 2025 > If you came here looking for the best MailPoet alternatives offering better features and more usability, you're in luck. Check them out here! - Published: 2023-04-03 - Modified: 2025-05-05 - URL: https://moosend.com/blog/mailpoet-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If you’re looking for the best MailPoet alternatives, you have come to the right place. Email marketing can offer a tremendous boost to any business, and while MailPoet is trusted by thousands of websites, there are still better options available offering better functionality, more advanced features and fewer restrictions! Why Businesses Switch From MailPoet MailPoet is a popular email newsletter plugin for WordPress websites. This WordPress plugin allows users to send beautiful emails and keep in touch with subscribers in one place. It was acquired by Woocommerce a couple of years ago and despite its growth, some things changed. Below you’ll find some of the most prominent reasons why businesses and entrepreneurs choose to switch from MailPoet to a different MailPoet alternative service. Pricing: MailPoet has a high pricing structure compared to other established email service providers. And it doesn’t even have the advanced features the competing email marketing platforms have. Ease of use: While it has been improved over the years, MailPoet takes some time to get used to. Its alternatives have a minimal learning curve. Better automation: MailPoet users have been mentioning they need better and easier-to-implement automation. If you want autoresponders and automation workflows, you should take a look at an alternative service. Complex user interface: The plugin’s UI can confuse first-time users and beginners in email marketing, thus impacting their progress. No A/B testing: MailPoet doesn’t offer A/B testing in any plan, so it’s impossible for businesses to know what resonates better with their audience and improve their campaigns. Top MailPoet Competitors: Comparison Table (Features & Pricing) Here you’ll find the best MailPoet alternative services in case you want a better service or a more usable one to take your email marketing to the next level! Free plan/Trial Pricing Unique Feature Ratings Moosend Yes (30-day free trial) $9/month Intuitive drag-and-drop editor for effortless campaign creation AWeber Yes $15/month Cross-device email testing MoonMail No $59/month All-in-one messaging platform Mailchimp Yes (limited) $20/month Customer journey builder Brevo (formerly Sendinblue) Yes $25/month CRM tool Constant Contact Yes (60-day trial) $12/month Event invitation management Campaign Monitor Yes $9/month Link review tool for emails MailerLite Yes $10/month Email open rate for different locations Now let’s see these email marketing tools in more detail. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: Bloggers, Creators, eCommerce, Small Businesses Unique feature: Intuitive drag-and-drop editor for effortless campaign creation Moosend is a powerful email marketing software that aims to provide an easy-to-use service that’s affordable for both businesses and marketers. The platform has a minimal learning curve, while the intuitive drag-and-drop email editor makes it easy to craft stunning, high-converting campaigns in mere minutes. What’s more, you get an extensive library of pre-made newsletter templates that you can customize to match your brand and style. Moosend also provides users with plenty of easy automation options to implement and help eliminate manual work. This is something that MailPoet is lacking. Specifically, Moosend users can create automation workflows for welcome emails, abandoned cart campaigns, onboarding sequences, and more. Moreover, this Mailpoet competitor allows you to create signup forms and landing pages to grow and expand your email list. You get beautiful templates that help save time or you can start from scratch and design something that will mesmerize your audience. Additionally, users can leverage the segmentation feature to keep their new subscribers organized and their mailing lists clean. At the same time, you’ll be able to deliver more personalized email campaigns that bring conversions and sales. Last but not least, Moosend offers detailed reporting and analytics. You can easily track vital metrics like the open rate, conversions, and click-throughs through your dashboard and then optimize your strategy accordingly. Overall, Moosend is a top-ranking MailPoet alternative with excellent email deliverability and beginner-friendly automation. You can enjoy the whole range of the platform’s features by signing up for a Moosend account. Moosend Features Intuitive drag-and-drop email editor Fully customizable and responsive email newsletter templates List management tools to target your subscribers more efficiently Automation workflows to nurture your audience with the right messages Subscription forms and landing pages to grow your list and boost conversions Integrations with eCommerce, CRM, and other popular apps Pricing Moosend’s pricing starts at $9/month, and you get access to all the features, including the landing page builder, advanced email automation, and signup forms, at an affordable price. You can also sign up for a Moosend account and leverage the platform’s full functionality while getting unlimited emails. Try Moosend 2. AWeber Pricing: Paid plans start at $15/month, free plan Best for: Startups, Advertisers, Online media creators, SMBs Unique feature: Cross-device email testing AWeber is an established email marketing service that allows you to deliver beautiful emails, create landing pages, and automate all aspects of your digital marketing. This MailPoet alternative offers an easy-to-use email editor and an extensive newsletter template library, despite some being basic. To optimize your emails, you also get A/B testing and cross-device testing so your campaigns look good on any device. Regarding email automation, you can effortlessly set up your sequences to target your audience at the right time with the right message. Specifically, you have welcome, abandoned cart, thank you and other autoresponders to target your audience at key moments. Behavioral automation also helps you get higher opens and increase upsells and cross-sells. Email list management and segmentation options are also available to help you with your personalizing your marketing campaigns. Through the Sign Up Form Builder, you can get user data from up to 25 fields and then apply tags to achieve personalized email marketing. AWeber’s reporting and analytics dashboard is clean and informative, while it helps you increase website traffic by tracking the emails that get the most clicks. Finally, the platform integrates well with popular apps like WooCommerce, Shopify, and PayPal to power up your eCommerce business. AWeber Features Drag-and-drop email builder Newsletter signup forms A/B testing options Marketing automation features Integration with Facebook, PayPal, WordPress, Shopify, WooCommerce and more Pricing Paid pricing of AWeber starts at $20/month with the Lite plan, which offers some essential features but it is quite limited. You’ll need to get the Plus plan starting at $30/month to enjoy the platform’s full functionality. There is also a free plan for up to 500 subscribers that’s ideal if you want to try out whether this MailPoet alternative solution suits your needs. Check Aweber 3. MoonMail Pricing: Paid plans start at $59/month Best for: SMBs, Marketing agencies, Designers, Developers Unique feature: All-in-one messaging platform MoonMail is a self-hosted email marketing solution and an all-in-one messaging platform. It is ideal mostly for technical-oriented individuals or businesses and not for complete beginners. If you’re switching from MailPoet, you won't have any problem. The tool lets you create custom designs via the drag-and-drop editor. Users can easily add images, social media icons, and logos with one click, while the tool offers send time optimization so that campaigns are delivered when they make the most impact. With MoonMail, you also get autoresponders that allow you to create automated email sequences triggered by customer behavior (e. g. signing up to a list). Regarding segmentation, you can create customer segments to target your subscribers better. However, it might be a tad more complicated than the other email marketing tools listed in this MailPoet alternatives guide. With MoonMail you also get A/B testing to improve your campaigns’ efficiency, automated management of bounces, complaints and spam reports, spam trap monitoring and finally SMTP access for easy transactional email sending. MoonMail Features Unlimited contact storing (active contacts are limited) Configurable email templates Email tracking and analytics SMS, web push, WhatsApp and voice GDPR compliant Pricing MoonMail’s pricing starts at $59/month with the Lite plan which allows up to 10,000 active contacts, and 50,000 emails per month. Unfortunately, there is no free plan or trial available, but the company has a 30-day refund policy if you're not happy with the service. Check MoonMail 4. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Publishers, Startups, Agencies Unique feature: Customer journey builder Mailchimp is among the well-known email marketing services out there, trusted by many businesses of all sizes. While it comes at a high price and may be a little overwhelming for first-time users, this MailPoet competitor is easy to use and it has some very useful features. You can craft email newsletters completely from scratch or utilize pre-made email templates to save time. What’s more, you get powerful automation workflows (multi-step workflows at the highest tier plan) to put your marketing on autopilot and enhance the customer journey. There is a Journey Builder that helps create unique, adaptable journeys for any customer scenario. With Mailchimp, you won’t need to worry about whether your campaigns are yielding their best results, because you can A/B test them and find out what works best for your audience. Pair that together with the list management tools and segmentation options, and you can deliver truly amazing email marketing campaigns that resonate with subscribers. Of course, the software lets you create forms (popups, etc. ) and landing pages to attract more subscribers and convert them. It must be said, though, that the aforementioned features can also be found in other Mailchimp alternatives at a much lower price without compromises on quality. Mailchimp Features A/B testing options Customizable signup forms to match your brand List management tools Creative assistant to help with logos, images, fonts, etc. Rich reporting and analytics to track your success Integration with popular apps like Shopify, Salesforce and Facebook Pricing Mailchimp’s paid plans start at $20/month for up to 500 contacts, and you also get access to forms and landing pages, A/B testing, and automated customer journeys. You can also leverage the software’s free plan that allows you to send up to 1,000 monthly emails. However, you only get a very limited selection of features. Learn about the pros and cons of Mailchimp in our detailed review, which covers pricing, features, and user experience. Read our Mailchimp Analysis 5. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best for: eCommerce, Publishers, Agencies Unique feature: CRM tool Brevo is another great alternative to MailPoet, equipping users with email marketing and SMS marketing tools to ace your digital marketing strategy. It has a straightforward UI ideal for beginners and a powerful editor to create, personalize, and deliver your messages to your audience. The service can also handle your transactional emails and notification emails. Moving on to automation capabilities, Brevo allows you to deliver triggered campaigns based on email engagement, user behavior, contact data, and eCommerce activity. The workflow editor is flexible and easy to use. Brevo can help you grow your business in other ways apart from email marketing. You get SMS marketing options, WhatsApp campaigns, and push notifications. But what’s really useful about the platform is its CRM. Despite being basic, it helps keep track of your email subscribers and build better relationships with them. So, if you don’t have extreme needs, it will definitely be of help. Finally, this MailPoet alternative tool can integrate with popular tools, including SEO tools, eCommerce platforms, social media and payment services. Brevo (formerly Sendinblue) Features Dynamic content specific to each email recipient SMS marketing options Real-time reporting and analytics Customer tracking Transactional emails and API Pricing Paid plans of Brevo start at $25/month with the Starter plan, giving you 20,000 emails and unlimited contacts. You can also discover Brevo with the free plan, allowing up to 300 emails/day. Read also our dedicated Brevo review to discover the strengths and weaknesses of this email marketing platform, including pricing, features, and automation capabilities. Read our Brevo Analysis 6. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best for: Educators, Event organizers, Small businesses Unique feature: Event invitation management Another MailPoet alternative that’s affordable and easy to use is Constant Contact. The tool’s email editor is powerful, while you’ll find hundreds of pre-made email templates that are beautifully designed. Putting your email marketing on autopilot is also an option. You’re able to send the right message at the right time by welcoming new subscribers, reminding shoppers about items forgotten in their cart, and even offering them a birthday discount. Constant Contact has also got you covered in terms of growing your list. You get signup forms and lead-generating landing pages that you can customize to your liking. You can also create social media ads to grow your contact list even more. Contact management is relatively simple and you can create segments that work for you using tags, activity, profile info, and more. Finally, Constant Contact shins in event invitation management. The tool is perfect for online courses, webinars, podcasts, and seminars since you can collect registrations and track your campaign performance effortlessly. Overall, Constant Contact is a great service, but you’ll probably need the higher tier plan (which is pricey) to take full advantage of its capabilities. Constant Contact Features HTML email templates Visual workflow editor A/B testing and machine learning-powered send time optimization Facebook Ads Integrations through API Pricing Paid pricing starts at $12/month giving you access to the templates, signup forms and social media posting and more. For advanced automation and more features, you’ll need the Standard plan starting at $35/month. Constant Contact has a 60-day free trial that you can leverage to test out the platform before you commit. Discover the pros and cons of Constant Contact, along with pricing details, features, and frequently asked questions (FAQ), in our complete software review. Read our Constant Contact Analysis 7. Campaign Monitor Pricing: Paid plans start at $9/month, limited free plan Best for: NPOs, Publishers, Online Creators, Agencies Unique feature: Link review tool for emails Campaign Monitor is a great MailPoet competitor tool that’s flexible and affordable. One of the main differences with MailPoet is its beautiful library of email newsletter templates. When you decide to switch, you’ll have over 100 responsive designs that you can customize via the drag-and-drop editor. To deliver tailored email content to your subscribers, you get top-notch segmentation tools. Regarding automation, users can create custom sequences to nurture and convert their audience on autopilot. Furthermore, the time-zone sending feature will help you supercharge your email series, increasing your open and conversion rates. Last but not least, the platform offers rich reporting and analytics that provide you with useful insights to optimize your email marketing strategy. Overall, Campaign Monitor is a decent service with a plethora of features, but arguably it is somewhat restrictive in terms of the monthly emails users can send. Campaign Monitor Features Drag-and-drop email newsletter editor Personalized customer journeys Link review tool to spot broken links Analytics suite with actionable insights Integrations with Salesforce, WordPress, and eCommerce platforms Pricing The platform has three paid plans starting with the Basic plan at $9/month, giving you 2,500 monthly emails and the core features of the tool. Unfortunately, there is no free plan or trial to take advantage of, but you can create an account for free and send a campaign to five subscribers. Check Campaign Monitor 8. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: SaaS, eCommerce, SMBs, Small businesses Unique feature: Email open rate for different locations MailerLite is another decent MailPoet competitor that deserves a spot in this list, due to its affordability and great features. Let’s begin by saying that this email marketing and automation tool has a user-friendly email editor that’s easy to master. Adding the various elements to your design is straightforward and the editor itself is responsive. The software has some pretty good email automation features. Apart from the basic triggered campaigns we all know, MailerLite now offers multi-trigger automation so you can do some next-level targeting. With MailerLite you also get signup forms, popups and landing pages to grow your email list and generate more sales. Finally, you‘ll be glad to know that there are integrations with eCommerce, CRM and payment processors like Stripe and PayPal so that you can get the most out of your email marketing campaigns. MailerLite Features Drag-and-drop email builder Visual automation builder Unsubscribe page builder Signup forms, landing pages and websites Sell digital products online Pricing The tool’s paid plans start at $10/month for 1,000 contacts and unlimited emails. MailerLite offers a free plan for 1,000 subscribers and up to 12,000 email sends per month, with 24/7 email & chat Support for the first 30 days. Read our Mailerlite Analysis Conclusion No matter what kind of business you run, the above MailPoet alternatives will be a great fit if you want to take your email marketing efforts to the next level. Whether it is a more intuitive drag-and-drop builder or advanced automation features, these services have it all. In case you’re looking for a cost-effective solution with built-in forms and landing pages and an excellent support team to assist you whenever you feel stuck, make sure to create a Moosend account and begin your next email marketing chapter! --- ### 9 Best Google Optimize Alternatives For 2025 [Compared] > With Google Optimize sunsetting on September 30, 2023, here are the best Google Optimize alternatives to keep optimizing your websites. - Published: 2023-03-31 - Modified: 2025-05-05 - URL: https://moosend.com/blog/google-optimize-alternatives/ - Categories: Website - Tags: Website - Levels: Advanced, Intermediate Finding great Google Optimize alternatives as early as possible before the tool's sunsetting, along with Optimize 360 (Premium), is the best way to ensure your customer experience remains intact. But what is Google Optimize to begin with? If you are starting, Google Optimize is Google’s web analytics and testing software that you can use to boost conversions across your website. According to Google, Optimize and Optimize 360 will no longer be available after September 30, 2023. If you want to continue optimizing your visitor experience and satisfaction, you need to find the best alternative. so here are the best competitors you can use. Top Google Optimize Competitors: Overview Below, you can find an overview of the tools on this list. Price/Month Demo/Trial Unique Feature Ratings Sitecore Personalize Custom quote Demo Real-time personalization VWO Testing Custom quote Demo & free trial Dynamic text Unbounce $99/month 14-day trial Smart Traffic Adobe Target Custom quote Demo AI-powered automation AB Tasty Custom quote No Product recommendation API Optimizely Web Experimentation Custom quote No Exclusion groups Salesforce Marketing Cloud Personalization $100K/year Demo AI-powered recommendations Crazy Egg $29/month 30-day trial Heatmaps ClickFunnels $147/month 14-day trial Sales funnels Now let's take a more in-depth look at them. 1. Sitecore Personalize Pricing: Custom quote, demo Best for: Enterprises, eCommerce businesses, Agencies, SaaS Best feature: Real-time personalization Sitecore Personalize is a personalization platform to help you improve user experience across your website. This Google Optimize alternative will allow you to run interactive and triggered experiments to transform your visitor’s digital experience. To do that, this Google Optimize 360 competitor will provide you with a full A/B Testing stack that is flexible and developer-friendly to make significant content changes while keeping your search engine optimization (SEO) intact. Sitecore Personalize will also give you access to live data to target your visitors with the right content and offers, leading to a better experience and conversion rate optimization (CRO). Furthermore, the company updates Personalize regularly to assist your efforts and make more data-driven decisions. You can now identify trends and perform real-time changes to accommodate them. Moreover, you have a cleaner UI to help you navigate Personalize more efficiently and minimize distractions. Overall, the Sitecore Personalize API will allow you to improve customer experience and increase your conversions effortlessly. Sitecore Personalize Best Features Goal-driven A/B testing Omnichannel Personalization Behavioral data collection through Stream API Integration with Engage JavaScript Library and Engage SDK Responsive customer support Pricing You can request a demo through the form to learn more about Sitecore Personalize and get a quote. The sales team will answer all your questions and show you how Personalize can help you succeed. 2. VWO Testing Pricing: Custom quote, demo, free trial Best for: eCommerce businesses, SMBs Best feature: Dynamic text VWO Testing is a visual website optimizer to run A/B tests on your websites for better customer satisfaction. It is ideal for small business owners and larger companies needing advanced functionality and simplicity. Users can use VWO’s visual editor to edit elements, including images and backgrounds, and use dynamic texts to personalize their visitor’s experience. This alternative will allow you to track essential metrics to identify the impact of your changes across your website, app, or products. The available reporting and analytics tools will enable you to analyze your results in-depth and find out how your segments responded to specific changes. Moreover, if you want more detailed tests, VWO offers Multivariate Testing to check multiple things simultaneously until you discover the most converting variation. After you create and run your test, the software will use its algorithm to direct your visitors to the winning variation, so you don’t have to worry about losing traffic. VWO Testing Best Features Point-and-click Visual Editor Campaign page preview Variety of widgets Segmentation options Test insights Pricing VWO Testing has a free trial you can use to try its features. To learn more, you can schedule a demo with the sales team. 3. Unbounce Pricing: Paid plans start at $99/month, 14-day trial Best for: SMBs, SaaS, Agencies Best feature: Smart Traffic Unbounce is a landing page creator that helps you craft custom pages for your business. You can easily make sales pages for your audience, optimize them on the spot, and build popups and sticky bars to enhance your newsletter signup rate. Unbounce’s A/B Testing feature will allow you to perform essential changes to your pages to improve the digital experience and give you more conversions. Split testing is ideal for checking specific things when you have enough time and engagement. However, if you want to find the best variations and start with CRO immediately, you can use Smart Traffic. This feature will let you test multiple things simultaneously and implement changes after 50 visits. This Google Optimize alternative uses AI to detect the best variation for your visitors regardless of the number of variants you have created. This way, they will always see the best content for them and have a greater experience that will lead to better results. Unbounce Software Best Features Smart Traffic Landing page builder AI-generated landing pages Pre-made page templates Popups Pricing Unbounce offers four different paid plans, starting with the Launch at $99/mo, the Optimize at $145/mo, the Accelerate at $240/mo, and the Concierge at $625/mo. You can also try the software by using the 14-day trial. 4. Adobe Target Pricing: Custom quote, demo Best for: Enterprises, Agencies Best feature: AI-powered automation Next on our list is Adobe Target, an Optimize 360 alternative to test, automate and optimize the user experience through AI-powered tools. This solution will allow you to leverage the power of omnichannel personalization to enhance the customer journey throughout different channels. Users can use the shared profiles to give customers a unique experience tailored to their needs. Moreover, you can also run multivariate tests to find the best content, layouts, UX, and more for your websites. Adobe Target will let you set up different variations and modify your content through a drag-and-drop editor. Also, you can either run your test on your Target audience or use your shared Adobe Experience Cloud. Apart from A/B and multivariate testing, you also have AI-powered automation to help you personalize your customer experience even more. Powered by machine learning, you can go beyond the standard practices and give your audience what they want when needed. Adobe Target Personalization Solution Best Features Omnichannel personalization A/B and multivariate testing AI-powered automation Multi-armed bandit testing Adobe Analytics Pricing You need to request a demo to learn more about Abode Target’s pricing. 5. AB Tasty Pricing: Custom quote Best for: Enterprises, eCommerce Best feature: Product recommendation API AB Tasty is another experience optimization platform to enhance your websites, mobile apps, and products. With many tools to experiment with and personalize, this alternative will help you boost your CRO and increase your revenue. Among the features, you’ll find a client-side WYSIWYG and code editor to create your tests. Multivariate Testing is also available along with Predictive Testing to be one step ahead. Moreover, you can use the dynamic allocation of traffic (multi-armed bandits) to get the most profitable outcome. Regarding personalization, AB Tasty will offer you a segment builder to divide your audience into groups with similar preferences and then use the advanced campaign triggers to target them with the content that resonates with them. E-commerce-oriented tools like the Producer recommendations will further help your personalization and conversion efforts and boost the digital experience, thus turning your visitors into advocates of your business. AB Tasty Google Optimize Alternative Best Features WYSIWYG editor Predictive testing Single Page App support (SPA) E-commerce segmentation Pricing To receive the pricing for AB Tasty’s software, you need to contact sales through the custom quote form. 6. Optimizely Web Experimentation Pricing: Custom quote Best for: eCommerce, SaaS Best feature: Exclusion groups Optimizely’s Web Experimentation platform is another Google Optimize alternative you can consider. This tool promises to help you A/B test and experiment at scale using fast and powerful features. Among others, Optimizely will allow you to make data-driven decisions based on customer insights to ensure high conversion rates. Moreover, it will make your testing fast through the no-flicker snippet to prevent losing website performance. Apart from that, you will get your hands on first-class personalization to deliver messages tailored to your visitors' needs, showing them what will make them stay. The visual editor will also save your team valuable time as it requires no coding skills. Lastly, you can benefit from Optimizely’s exclusion groups to run multiple experiments on the same page simultaneously. You can also use analytics to measure the impact of your changes and perform further optimizations. Optimizely Web Experimentation Best Features Advanced experiment types Visual editor Advanced targeting and personalization Integration with Google Analytics 4 Server-side experiments Pricing You need to contact sales to request the pricing for Optimizely’s Web Experimentation tools. 7. Salesforce Marketing Cloud Personalization Pricing: Paid plans start at $100,000/year, demo Best for: Enterprises Best feature: AI-powered recommendations Formerly known as Interaction Studio, Salesforce Marketing Cloud Personalization will give you the opportunity to utilize your customer insights through AI to deliver cross-channel experiences tailored to each customer's needs. This software will allow you to A/B test algorithms and experiences to achieve the best CRO and profitability for your business. Moreover, you can create segments and target them with personalized experiences to turn your visitors into advocates. Segmentation will allow you to monitor engagement better and use other channels, such as email marketing, to find out more about your audience’s true interests (surveys, etc. ) Apart from that, you can leverage the predictive power of machine learning to run simulations through Salesforce’s science workbench. This will allow you to fully take advantage of the data and give you suggestions about the future. Lastly, you can easily track important metrics and campaign goals and combine your findings to improve every aspect of the UX. Marketing Cloud Personalization Best Features Real-time segmentation AI-powered recommendations (Einstein) Customer insights ETL, API, and JavaScript integrations Personalized surveys Pricing Salesforce Marketing Cloud Personalization offers two paid plans: Growth at $100,000/year and Premium at $300,000/year. To find out more, you can contact sales. 8. Crazy Egg Pricing: Paid plans start at $29/month, 30-day trial Best for: Agencies, eCommerce, Enterprises Best feature: Heatmaps Crazy Egg is another good Google Optimize alternative, offering optimization tools, heatmaps, session recordings, and more. The available optimization tools are suitable for every business, letting you test numerous elements on your webpage, including headings, sales copy, calls to action, and product descriptions. Crazy Egg promises a fast testing experience to users, allowing them to set everything up without involving developers. Moreover, you can combine A/B Testing with Crazy Egg’s Traffic Analysis tool to monitor website traffic from different sources, compare performance, and check campaign parameters. Lastly, this A/B Testing tool integrates with numerous apps, including Shopify, WordPress, and Wix, to streamline your efforts and make your testing process seamless. Crazy Egg A/B Testing Tool Best Features Heatmaps Powerful multivariate engine Session recordings Google tag manager compatibility Integrations with popular apps Pricing Crazy Egg offers a variety of paid subscriptions, starting with the Basic at $29/month and reaching up to $249/month with the pro plan. An Enterprise plan is also available. You need to contact sales to request a custom quote. While there’s no free plan available, you have a 30-day trial to try the A/B Testing platform. 9. ClickFunnels Pricing: Paid plans start at $147/month, 14-day trial Best for: eCommerce, SMBs Best feature: Sales funnels Among the top Google Optimize alternatives, you’ll find ClickFunnels, a platform that lets you build high-converting websites and sales funnels for your business. This tool comes with A/B Testing features to not only create but also optimize your webpages for better clickthroughs and conversion rates. You can quickly test multiple variations of your pages and message in real-time. And speaking of that, you can quickly test numerous elements, including headlines, copy, call-to-action buttons, order forms, shipping, and layouts, to find what your audience likes to see more. Lastly, you can set up regular split tests to improve your audience’s customer experience. This way, you will always be one step ahead of the competition. Click funnels A/B Testing Platform Best Features Drag-and-drop editor Sales funnels Analytics Powerful workflows Campaign optimization Pricing ClickFunnels’ pricing starts with the Basic at $147/month, then you have a Pro option at $197/month and the Funnel Hacker at $297/month Top Google Optimize Alternatives For Your Business With Optimize and Optimize 360 sunsetting, you need to find another solution to carry out your personalization and optimization efforts. Tools like Sitecore Personalize and Adobe Target are great Optimize 360 alternatives for Enterprises, while VWO Testing and Unbounce are more suitable for small business owners who want to enhance the customer experience without breaking the bank. Delivering personalized experiences is the best way to increase customer engagement. So continue optimizing your channels to give your target audience exactly what they need the moment they need it. Moreover, personalization doesn’t only apply to web pages. You can create hyper-focused email marketing messages to boost UX further. Moosend’s platform will allow you to deliver content tailored to your audience’s needs directly to their inbox. If you want to learn more, check how Moosend approaches email personalization. --- ### Top 9 Robly Alternatives For 2025 [Features & Pricing] > If Robly isn't the right tool for you, we found the best Robly alternatives in the market to help you get your marketing back on track. - Published: 2023-03-31 - Modified: 2025-05-05 - URL: https://moosend.com/blog/robly-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Looking for the best Robly alternatives in the market with advanced capabilities, a user-friendly interface, and responsive customer support? Today we’ll look at Robly’s most popular competitors to help you get your email marketing strategy back on track. In this post, we will explore email marketing software that has the potential to fill the gaps, maintaining affordability and scalability. Let’s see them. Best Robly Competitors: Overview Robly is a tool suitable for businesses of all sizes, eCommerce stores, freelancers, non-profits, educational institutions, and more. Free plan/Trial Pricing Unique Feature Ratings Robly 14-day trial $19/month Resend to non-openers tool Moosend Yes (30-day free trial) $9/month Easy-to-implement automations Mailchimp Yes (limited) $20/month Powerful A/B Testing Constant Contact 60-day trial $12/month Event management tools HubSpot Yes (limited) $20/month Advanced reporting capabilities Drip 14-day trial $39/month CRM system GetResponse Yes (limited) $19/month Conversion funnels iContact Yes (limited) $14/month High volume deliverability Zoho Campaigns Yes $4/month Geo-tracking option Before we continue, let's see three of the main problems that existing users have noticed: Low email deliverability: it hinders your email marketing efforts and prevents your messages from reaching your subscribers' inboxes. Non-user-friendly UI: users have trouble adding text and images, as it sometimes breaks. Unavailable customer support: Robly's team is available only during working hours. Below, we’ll see some of the top solutions you can use to combat the above problems. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: Small businesses, eCommerce, SaaS, Non-profits, Enterprises Best feature: Easy-to-implement automations If you are looking for an easy-to-use email marketing tool, Moosend may be the right fit for you. With an array of tools, a short learning curve, a high email deliverability score, and responsive customer support, this email marketing automation platform will give you the tools to succeed. Starting with email creation, Moosend has an easy-to-use drag-and-drop email builder with advanced functionality to craft the best email campaigns. You can easily add content blocks, move them around freely and create anything. Moreover, if you need help, you can use the available email templates as guides and customize them in a few minutes. Regarding marketing automation, this solution has an impressive toolbox. You can use the visual workflow builder to set up automated sequences for your audience. Moosend’s automations are very easy-to-implement compared to other competitors. So you can do this without any prior experience or developer help. Furthermore, Moosend’s support team is available 24/5 through live chat, email, or phone (for Enterprise customers) to help you find solutions to any potential problems. You can also use the knowledge base to find quick answers to common problems. Moosend All-In-One Robly Alternative Features User-friendly email editor Customizable email templates Real-time reporting and analytics Signup form and landing page builders Email list management and personalization Transactional email campaigns (SMTP) Integrated with CRM, CMS, eCommerce tools, etc Pricing Moosend offers two paid plans and a credit model to accommodate your email-sending needs. The Pro plan costs $9 monthly for 500 subscribers and unlimited emails. The Enterprise one will also give you more features and functionality. To find out more, you should contact sales. You can also try the platform through the 30-day trial by signing up for a free account. Try Moosend 2. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: Small business owners, eCommerce, Agencies Unique Feature: Powerful A/B Testing Mailchimp is a popular alternative to Robly that many users choose for its contact management features, creative tools, marketing automation, and analytics. Regarding email creation, this email marketing solution has released a new drag-and-drop editor that you can use along with the classic one. You can also use dynamic content and the content optimizer tool to make your messages more personalized and find the best variation for your audience. Moreover, Mailchimp has a Customer Journey tool that allows you to create adaptable email series based on your customers’ behaviors. Transactional messages are also available to deliver activity or purchase update emails to your audience through Mailchimp’s API or SMTP server. Lastly, this competitor is great for optimizing your content. You can use the advanced A/B testing tool to find the most converting copy or subject lines. Moreover, a Multivariate Testing option is available only in the Pro or Premium plans, which you can use to run more in-depth tests and make impactful changes. Mailchimp Best Email Marketing Service Features Drag-and-drop email campaign builder Pre-made email templates Multivariate Testing Autoresponders Customer relationship management (CRM) Chat and email support Pricing Mailchimp’s new pricing for the Standard plan is $20/month for 500 subscribers and 6K emails. The Premium plan starts at $334/month and increases the number of emails you can send to 150K. A free plan is also available for 1K monthly email sends only. Mailchimp may be a popular email marketing platform, but its steep pricing and constant changes may not be ideal for everyone. To find tools similar to it, you can check our list of the best Mailchimp alternatives. Read our Mailchimp Analysis 3. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best for: eCommerce, SMBs, Bloggers, Non-profits Unique Feature: Event management tools Among Robly’s alternatives, you’ll also find Constant Contact. This platform will equip you with everything you need to create converting messages, increase lead generation, and track your email campaign performance. The drag-and-drop email editor will allow you to create responsive email designs that look good on any device. Moreover, you can use Constant Contact’s pre-designed email templates to simplify email creation and save time. For event planners, this email marketing solution also offers event marketing tools to help you boost your engagement and conversions. Among others, you can create customizable registration forms, sell tickets and target your participants with automated sequences made through the workflow builder. Constant Contact only offers A/B Testing for subject lines compared to other alternatives on this list. If you don’t want to invest in additional tools that will increase your cost, you should consider getting one of Constant Contact's alternatives offering more optimization options. Constant Contact Best Email Delivery Service Features Drag-and-drop email creator Email list segmentation Subject line A/B Testing Pop-ups and landing pages SMS marketing options Integrates with Salesforce, social media networks, etc. Pricing Paid plans are contact-based, starting with the Lite at $12/month. Then, you also have the Standard plan for $35/month with more functionality and features. Constant Contact isn’t a free alternative to Robly, but you can use the 60-day trial to test it. Read our Constant Contact Analysis 4. HubSpot Pricing: Paid plans start at $20/month, free plan Best for: Enterprises, Startups, eCommerce businesses Unique feature: Advanced reporting capabilities HubSpot is one of the alternative solutions that will offer you all the tools you need to power up your digital marketing efforts, from email marketing to CRM and optimization features. The Marketing Hub will offer you a CRM-connected drag-and-drop email editor to craft personalized email marketing campaigns, as well as a form and landing page builder to generate more leads. Moreover, you can use HubSpot’s marketing automation software to automate email campaigns and lead scoring. Among others, HubSpot has a CRM to help you power up your sales. You can easily update customer data, get reports and insights, track your deals, manage your sales pipeline, and more. If you’re using Salesforce or Microsoft Outlook, HubSpot also offers CRM integrations to keep your data flowing between apps. Lastly, you can monitor your metrics, such as open rates and click-throughs, and create a customized reporting dashboard for better campaign management and optimization. HubSpot Email Marketing Platform Features Drag-and-drop email editor Behavioral targeting Customer relationship management tool Lead management & tracking software Transactional email campaigns Exit Intent forms Pricing For individuals and small teams, HubSpot’s paid plans start at $20/month with the Starter for 1K subscribers. For businesses, pricing starts at $890/month with the Professional, including everything in the Starter for 2K contacts. A free version of the software is available for 2,000 emails per month. While powerful, HubSpot’s biggest con is its steep pricing. If you want more affordable all-in-one tools, you should also check out some of the best HubSpot alternatives. Check Hubspot 5. Drip Pricing: Paid plans start at $39/month,14-day trial Best for: eCommerce, Enterprises Unique Feature: CRM system Next on our Robly alternatives list is Drip, an email marketing solution suitable for eCommerce stores due to its powerful CRM and marketing automation features. When you sign up, you get access to a user-friendly email creator to craft stunning email campaigns and send them through a reliable infrastructure. Moreover, you can benefit from the available A/B Testing features to test your email content and optimize your marketing strategy. Drip’s marketing automation feature will let you create and customize automated workflows to engage your customers and streamline your efforts. The workflow builder is also visual to help you check your sequence. At the same time, it offers 20 pre-made templates to act as a blueprint for your automated workflows. Lastly, this email tool offers social retargeting (Facebook and Instagram) to sync your audience data with Drip’s segments. Then, you can create the most suitable message to turn your visitors into customers of your business. Drip Best Robly Alternative Features Intuitive email campaign builders Dynamic segmentation Customizable automated workflows Segmentation and personalization Email support Pricing Drip offers one paid subscription option, starting at $39/month for 2,500 subscribers. You can also sign up for the 14-day free trial to try the features before committing to the platform. Check Drip 6. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Unique feature: Conversion funnels GetResponse is another Robly alternative that promises to help you get better open rates, clicks, and sales. This email marketing solution has various email tools to help you get started. First, you can use the user-friendly editor to create and send email campaigns with updates and special offers. Moreover, GetResponse lets you target your audience with automated email sequences, namely autoresponders, to boost engagement metrics. For better results, you can leverage automation to send action-based emails to target your audience at the right time with the right message. For bloggers, you can also set up automated blog digests for your readers to share your new content. Lastly, you can use GetResponse’s optimization tools to improve your email delivery and find the best time to send your emails using the Perfect Timing and Time Travel delivery tools. This alternative will also give you SMS marketing tools, web push notifications, conversion funnels, and live chats to boost engagement with your audience. GetResponse Best Email Service Features Conversion funnels Autoresponders Marketing automation tools Email list segmentation AI Recommendations Pricing GetResponse has three paid plans: Email Marketing at $19/month, Marketing Automation at $56/month, and eCommerce Marketing at $110/month for 1K contacts. This alternative to Robly also has a free plan for 500 contacts and 2. 5K newsletters/month with the basic features. Check GetResponse 7. iContact Pricing: Paid plans start at $14/month, limited free plan Best for: SMBs, Non-profits, Real Estate, eCommerce Unique Feature: High volume deliverability iContact is another great solution for those who want a simple drag-and-drop editor, custom email designs, and HTML message templates. The custom themes will let you envision your email creation, so if you are pressed for time, you can use one of the templates and customize your branding, colors, etc. Furthermore, you can edit images inside iContact’s editor using the intuitive image editing tool. Among the features, you will also find email list segmentation to help you divide your audience into smaller groups with similar characteristics. Consequently, this will improve your engagement by delivering the right type of content for each segment. Lastly, performance reporting will allow you to monitor your email campaigns and then use the A/B split testing tool to find the most effective variations for your subscribers. For more similar options to iContact, check out these iContact alternatives. iContact Email Best Software Features Email design solutions High volume deliverability Audience segmentation Performance reporting Integrations with third-party apps (Salesforce, etc. ) Pricing iContact has a contact-based pricing structure starting at $14/month for 750 subscribers. This Robly alternative offers a free plan but is very limited, offering only 500 email sends per month for up to 250 contacts. Check iContact 8. Zoho Campaigns Pricing: Paid plans start at about $4, free plan Best for: SMBs, eCommerce Best Feature: Geo-tracking option Zoho Campaigns is an affordable email solution and Robly competitor suitable for small businesses. This tool will provide a drag-and-drop editor with dynamic personalization to change your content on the spot. Email interactivity is also part of Zoho Campaigns’ features, letting you create various messages using advanced elements, such as pools, surveys, GIFs, videos, and more. When you create your campaigns, you can improve your content through A/ B Testing, a feature that lets you find the version that performs the best. Advanced email automation is also available. You can use the drag-and-drop workflow editor and the custom-made and pre-defined sequences to craft the perfect message. Simple autoresponders are also there to create drip campaigns for your audience to kickstart your lead nurturing process. Lastly, Zoho Campaigns offers send-time optimization to find the optimal sending times for your subscribers and customers, resulting in better open rates and conversions. Zoho Campaigns Best Tool Features Drag-and-drop email creator Contact path tracing Autoresponders Send-time optimization Domain authentication Pricing Zoho Campaigns has two paid plans. The Standard starts at about $4/month for up to 500 contacts, while the Professional starts at about $7/month. The free plan is for 2K contacts only and 6K emails/month, offering you only the basic features. Check Zoho Campaigns Best Robly Alternatives In The Market Changing tools may sound like a hassle, especially when you have set everything up. However, finding better services that fit your needs is essential to help your business grow faster. Choosing the right option will also help you streamline your marketing efforts, give you more functionality, and avoid issues caused by your previous platform. So if you want to get one step ahead of finding the perfect solution for your business, why not try Moosend by signing up for a free account? Change is also necessary to thrive! Don’t be afraid to embrace it! --- ### 12 Best Email Newsletter Software For 2025 [Free & Paid] > Some of the best email newsletter software are Moosend, HubSpot, Constant Contact, Mailchimp, Campaign Monitor, Kit, and more. Find out why! - Published: 2023-03-27 - Modified: 2025-05-21 - URL: https://moosend.com/blog/email-newsletter-software/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Finding the best newsletter software shouldn’t be as difficult (and long) as Odysseus’ return to Ithaca. Some of the best email newsletter tools available today are Moosend, HubSpot, Constant Contact, Mailchimp, Brevo (formerly Sendinblue), Campaign Monitor, AWeber, GetResponse, MailJet, Kit, SendX, and Mailercloud. Disclaimer: The information below is accurate as of January 2025. Email Newsletter Software: Comparison Overview Here’s our comparison table with the best email newsletter services to give you a quick synopsis of what’s coming up. Free Plan/Trial Pricing Best Feature Moosend Yes (30-day trial) $9/month Easy-to-use drag-and-drop email newsletter editor HubSpot Yes $20/month Native integration with HubSpot CRM Constant Contact Yes (60-day trial) $12/month Event invitation management tool Mailchimp Yes $20/month Ready-to-use email campaigns Brevo (formerly Sendinblue) Yes $25/month Email and SMS marketing options Campaign Monitor Yes $9/month Time zone newsletter sending AWeber Yes $15/month Advanced reporting tools GetResponse Yes $19/month Spam testing tools Mailjet Yes $15/month Email newsletter collaboration tool Kit Yes $15/month Creator Network SendX Yes $9. 99/month Proprietary deliverability engine Mailercloud Yes $10/month Advanced automation with AMP What To Look For In An Email Newsletter Platform No matter which email marketing software you choose to use, the best newsletter tools should be able to provide you with: An intuitive drag-and-drop email newsletter editor: crafting and sending your newsletter should be easy. Advanced features at an affordable price: we’ve included services that offer powerful functionality while remaining affordable, ideal also for businesses on tighter budgets. Email deliverability and scalability: crucial if you don’t want your email marketing efforts to go to waste (i. e. , the spam folder). Lead generation tools such as forms and landing pages: having them helps cut down extra spending. Unlimited emails: this ensures you can send all kinds of campaigns (welcome, abandoned cart, teaser, promotional, etc. ) without restrictions. AI features: they help create email subject lines, engaging copy, and email templates in no time by writing a simple prompt. You also save crucial time. Reliable customer support: 24/7 live chat support is the gold standard since you won’t have to worry about problems at “difficult” times. With these in mind, it’s time to discover the best email newsletter tools to deliver converting marketing messages that will wow your subscribers. 1. Moosend - Best Email Newsletter Software With Affordable Pricing Pricing: Paid plans start at $9/month, 30-day trial (sign up here) Best for: eCommerce, SaaS, Agencies, Bloggers, Publishers, SMEs Best feature: Easy-to-use drag-and-drop email newsletter editor Pros Powerful yet easy-to-implement marketing automation Modern email editor with various customization options to design unique campaigns Cons Form builder could have more customization options No free plan (only 30-day free trial) Moosend is among the best email newsletter tools for creating a professional-looking email newsletter. Featuring a user-friendly interface and a drag-and-drop editor, this newsletter software will not only help you design your email campaigns but also target your contact list with tailored content. More specifically, its responsive email templates and customization options make Moosend a great e-newsletter software for marketers who aim to create converting newsletters. This email marketing service equips you with sophisticated automation tools like segmentation and personalization to run your email marketing campaigns on autopilot. All these features make Moosend a top Mailchimp alternative since you get equally powerful functionality at a fraction of the cost! Additionally, you get real-time reporting and analytics tools to track valuable email metrics like your open rate, click-throughs, and conversions. Lastly, Moosend's email newsletter software offers lead-generation tools to grow your list and an AI-powered subject line tester to improve your newsletter performance. Overall, Moosend is one of the best newsletter software with an intuitive email editor, responsive templates, easy-to-implement automation, built-in countdown timers, and an excellent sender score of 98%. Best Email Newsletter Software Features Email newsletter templates: responsive and fully customizable to suit your needs Sophisticated drag-and-drop editor: create your campaigns effortlessly in a few minutes Email marketing automation: deliver tailored content to convince and convert Landing page builder: capture your visitors with magnificent landing pages Newsletter signup forms: effectively grow and expand your mailing list Reporting and analytics: monitor important email metrics and optimize your email marketing strategy Integrations: exchange information between your favorite apps Start your free trial Pricing Paid plans start at $9/month, giving you access to all email marketing automation, and lead gen features like the newsletter editor, subscription forms, landing pages, and reporting. You can also try out Moosend by registering for a free account. No credit card is required. 2. HubSpot Email Marketing - Best Email Newsletter Builder With Built-In CRM Pricing: Paid plans start at $20/month, free plan Best for: growing companies, start-ups, SMEs, marketers, and business owners Best feature: native integration with HubSpot CRM Pros Easy-to-use email newsletter builder Social media marketing tools Cons Confusing and expensive pricing structure Overkill if you need a simple email marketing solution HubSpot Email Marketing is a fully-featured email marketing tool that can help businesses of any size create and deliver beautifully designed newsletters. The tool comes with an easy-to-use drag-and-drop newsletter builder and a library of templates to get started right away. What sets HubSpot apart is that when you sign up for the email marketing tool, you also gain access to a suite of free products, including a CRM, a form builder, live chat, ads management, and more. When you combine CRM with automation features, you can create deeply personalized emails to nurture your contact list. To deliver personalized newsletters, you can segment your newsletter lists based on contacts’ profiles, property values, activities, and other characteristics. All in all, HubSpot is an excellent service for startups, small businesses, or anyone wanting to try the tool before adding it to their stack. For growing businesses, the paid tiers unlock more features and benefits. Best Email Newsletter Builder Features Easy to use drag-and-drop editor and template builder Ready-made, customizable goal-based templates Smart A/B testing Personalized emails based on a variety of segmentation criteria Advanced marketing automation Pricing HubSpot's free plan offers marketing tools like email marketing automation, forms, a CRM, and more. The free tier limits you on the number of emails being sent (2,000 emails/month) rather than the number of contacts. Paid plans start at $20/month with the Starter plan. 3. Constant Contact - Best Email Newsletter Platform for Event Organizers Pricing: Paid plans start at $12/month, 14-day trial Best for: PR agencies, Online Event Organizers Best feature: Event invitation management tool Pros Niche event promotion tools Subject line and preheader recommendations based on your past campaigns Cons Email templates look outdated Limited automation in low tier plans Constant Contact is another great email newsletter software, especially if you are a frequent event organizer. The software sports a simple email builder that’s great for new email marketers. However, it can be pretty slow at times. Regarding email templates, the newsletter software features a collection of basic and more complex templates. If you want a branded email, you can design it from scratch using the software’s branded email builder. However, Constant Contact may not be the best email newsletter service for email automation beginners. While the tool offers autoresponders and list segmentation, the lack of flexibility can be a deal-breaker. Furthermore, this email marketing software lets you track your campaign engagement, showing your open rates, clicks, and unsubscribes so that you're up-to-date with your campaign performance. The software’s event invitation management is also a unique feature to help event organizers get the most out of their webinars, online conferences, and more. Overall, while Constant Contact can be an efficient newsletter software, it might overwhelm first-time users, unlike other more flexible Constant Contact alternatives. Best Email Newsletter Software Features Branded email builder to create branded newsletters Event invitation management to nail your events Online form builder tool to create and capture your leads Automated “Resend to Non-Openers” options Huge knowledge base with product tutorials Integration with social media, CRM, and eCommerce platforms Pricing Constant Constant isn’t a free newsletter software, but it offers a 14-day free trial (up to 100 emails only) you can check out. After the trial, paid plans start at $12/month based on your subscriber count. Read Constant Contact Review 4. Mailchimp - Best Newsletter Service for Ready-Made Email Templates Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Agencies, Small Businesses Best feature: Ready-to-use email campaigns Pros Pre-built automation journeys for various purposes Creative Assistant feature that “grabs” branded assets from your website Cons Expensive solution (also charges for duplicate contacts) Only 8 basic email templates available in the free plan Next in our best email newsletter software tools list is Mailchimp, a popular choice among eCommerce businesses and agencies. This email service provider has a great email builder to customize your email templates or create one from scratch. Visual-oriented marketers who want to create stunning email marketing campaigns can also benefit from the software’s creative assistant, a helpful tool for resizing newsletters. Moreover, Mailchimp’s content studio is another great email marketing feature to create a personal library with your visuals. Regarding performance, the service offers cross-device and A/B testing to ensure that your email newsletters will look good regardless of platform and screen size. Moreover, eCommerce store owners can leverage Mailchimp’s multi-step workflows to create campaigns to re-engage their audience. Mailchimp is a great email marketing platform that helps you create stunning newsletters. Nevertheless, the software comes at a high price tag and can be overwhelming for beginners, unlike other Mailchimp alternatives. Best Email Newsletter Tool Features Simple drag-and-drop email editor Basic email newsletter templates to get started Behavioral targeting for more relevant email content Email list management to grow your contact list Integrations with popular apps, including Shopify and WooCommerce Pricing While Mailchimp offers a free plan, unfortunately, you get a very limited version of its features and marketing tools. Pricing starts at $20/month, giving you access to custom branding, A/B Testing, and more for 500 subscribers. Read our Mailchimp Review 5. Brevo (Formerly Sendinblue) - Best Newsletter Software for Email Scheduling Pricing: Paid plans start at $9/month, free plan Best for: eCommerce, Agencies, Publishers Best feature: Email and SMS marketing options Pros Multichannel marketing capabilities Advanced automation Cons Certain features cost extra (e. g. landing pages) There are no signup form templates available Brevo is in our best email newsletter software list due to its simplistic drag-and-drop email builder and HTML email templates. The software’s display conditions also make it easy to create newsletters that will show specific content to your subscribers. Regarding email types, the email newsletter service allows you to choose from newsletters, autoresponders, transactional emails, and SMS. The available email templates are responsive, but there aren’t many variations. The platform also lets you create email campaigns based on behavioral data to boost your open and click-through rates via tailored content. This software also has a built-in newsletter preview tool to ensure everything looks great before sending your email newsletters. It also has a great set of reporting and analytics to monitor their performance. Overall, Brevo is a great newsletter creation tool that lets you create, automate, and land your emails into your subscriber’s inbox. Best Email Newsletter Software Features Drag-and-drop email editor to create your newsletters Landing pages to power up your lead generation Transactional messages via the SMTP server Variety of plugins for WordPress SMS personalization Pricing While Brevo is a free newsletter software, you can only send 300 emails daily (9,000 monthly). Pricing starts at $9/month with essential features allowing 5,000 monthly emails to 500 contacts. Read Brevo Review 6. Campaign Monitor - Best Newsletter Platform for Handling Multiple Clients' Needs Pricing: Paid plans start at $12/month, very limited free plan Best for: NPOs, Online Media, Publishers Best feature: Time zone newsletter sending Pros Good range of email templates Marketing and transactional emails in the same platform Cons Signup form builder is very basic No live chat support is available Campaign Monitor is one of the best email newsletter software tools for NPOs and publishers who want all core email marketing features and insights to deliver beautiful newsletters. The software has a straightforward interface, a variety of email templates, and an easy-to-use email editor to get started with newsletter creation. The service also offers newsletter automation features that allow you to create drip campaign emails. Its best feature is its ability to increase your open rate by delivering newsletters based on your contact list’s time zone. Besides newsletter automation features, Campaign Monitor offers sign-up forms and a landing page builder to increase your lead-generation efforts. Campaign Monitor is a great email newsletter option for sending bulk emails. Nevertheless, if you want advanced styling and HTML functionality, Campaign Monitor may not be the best newsletter software for the job. Best Email Newsletter Tool Features Email sending based on email list time zones Spam testing to ensure your deliverability Landing page builder to capture more leads Pre-built engagement segments Insight analytics suite to monitor everything Pricing Campaign Monitor may have a free plan, but it is purely for testing purposes, as it allows you to send emails to only five contacts. The software’s pricing starts at $12/month, giving you access to additional features like marketing automation and audience segmentation. 7. AWeber - Best Newsletter Software for Advanced Reporting Pricing: Paid plans start at $15/month, very limited free plan Best for: Online Media, Marketers & Advertisers, Small Businesses Best feature: Advanced reporting tools Pros AMP emails Email builder that comes with pre-built stock photos Cons Outdated email templates Charges for unsubscribed contacts AWeber is another email newsletter software that’s relatively easy to use. As a tool that’s been out there for about two decades, AWeber’s editor might feel a little outdated compared to newer email software like Moosend or MailJet. Despite its look, the builder allows you to insert image carousels in your e-newsletters or collect feedback through them. When we look at the email marketing tool’s newsletter automation, AWeber is great for beginners who want to create triggered emails based on simple actions like subscribing/unsubscribing to/from a list. Users can also benefit from the tool's email list management features and advanced reporting that provide you with all the important email metrics you need to track. Overall, AWeber is a more traditional email newsletter service suitable for beginners and smaller businesses with simpler needs. Best Email Newsletter Software Features Simple drag-and-drop editor Form builder to create pop-ups and more List management and segmentation options Integrations to boost productivity Dedicated phone support to help you out Pricing AWeber has a free plan for a limited number of email subscribers and emails per month. This newsletter service has a subscription-based paid plan model starting at $15/month for 500 subscribers and additional features. 8. GetResponse - Best Newsletter Platform for Consistent Email Deliverability Pricing: Paid plans start at $19/month, free plan Best for: Publishers, eCommerce Best feature: Spam testing tools Pros Great email builder with AI functionality Huge selection of templates for email campaigns, forms, and landing pages Cons Email personalization can be challenging SMS marketing is only available on the MAX plan GetResponse is among the oldest email newsletter software tools in the market. The service’s features and optimization tools have made it an easy option for eCommerce businesses and publishers. GetResponse is a great newsletter software due to its easy-to-use email editor and its variety of functionalities. Furthermore, the tool offers a flexible email automation builder to create automated workflows in a breeze. One of the best features, though, is GetResponse’s email list management capabilities, allowing you to segment your audience based on lead scores, website actions, and more. GetResponse's online newsletter software also gets points for its sophisticated reporting tools that let you compare campaign performance and display your desktop and mobile opens. Overall, the software offers a lot of flexibility and optimization options. Nevertheless, it has a lower deliverability score than the other tools on our list. Best Email Newsletter Tool Features Spam email tools to avoid the spam folder Autoresponder tool that will help you focus on your tasks Social media ads including Facebook Ads Conversion funnels Pricing GetResponse has a free plan you can use. For more, the newsletter software offers paid plans starting at $19/month for up to 1,000 subscribers. 9. Mailjet - Best Newsletter Tool For Email Design Collaboration Pricing: Paid plans start at $17/month, free plan Best for: SMEs, eCommerce Unique feature: Email newsletter collaboration tool Pros Real-time collaboration on templates Email address validation tool Cons Basic email testing capabilities List management isn’t very user-friendly When it comes to advanced email creation capabilities, Mailjet is the best email newsletter software for the job. Not only does the software have a flexible email editor, but it also lets you collaborate on emails with other team members. This comes in handy if you want to create sophisticated email newsletters requiring the knowledge of multiple people. Apart from its newsletter collaboration tool, Mailjet comes with email automation features, which, unfortunately, aren’t as fancy as its email editor tools. List segmentation is also on the basic side, letting you create segments based on simple criteria. Lastly, the email newsletter service has great reporting tools and various integrations to help you streamline your business efforts. Overall, Mailjet is great for helping you create the perfect digital newsletter with the help of your teammates. Best Email Newsletter Software Features Email newsletter collaboration tool Reporting and advanced email stats Integrations with CMS and CRM tools SMTP relay service Pricing Mailjet is a free newsletter creator that gives you 1,500 contacts but for 200 emails/day or 6,000/month. For extra features and support, you need to purchase one of the paid plans starting at $17/month. 10. Kit - Best Newsletter Tool For Content Promotion Pricing: Paid plans start at $15/month, free plan Best for: Creators, Coaches Unique feature: Creator Network Pros Great automation options for content creators (e. g. podcasters, bloggers) Create and sell digital products Cons Email editor needs some getting used to (it isn’t drag-and-drop) Pricing is on the expensive side Kit is a creator-oriented newsletter software that enables bloggers, coaches, musicians, and so on to create beautiful email campaigns to promote their brands and products. Regarding email creation, we found the newsletter creator very simple and easy to use. Users can insert links, CTA buttons, images, videos, and songs into their campaigns to boost engagement and conversions. Moreover, countdown timers, an essential eCommerce feature, are also available to increase urgency and get more clicks. Kit's features are more on the basic side of things, aiming to minimize friction. Creators can use segmentation and personalization to tailor their content to their email lists. And if you want to save time, this newsletter software also comes with some aesthetically pleasing templates to save time and effort. Best Newsletter Tool Features Creator Network Visual automation builders Audience tagging and segmentation Sell digital products & subscriptions Pricing Kit offers two paid plans, the Creator for $15/month and the Creator Pro for $29/month for up to 300 subscribers. A free plan is also available for up to 10,000 subscribers and limited features. Read Kit Review 11. SendX- Best Newsletter Platform for Sending High Volume Newsletters Pricing: Paid plans start at $9. 99/month, 30-day free trial Best for: eCommerce, SaaS, High-volume senders Best feature: Proprietary deliverability engine Pros No restrictions for industries like crypto or i-gaming Smart and geo-optimized sending capabilities One-click resend functionality for unopened emails Visual drag-and-drop workflow editor for automation Cons No free plan Limited direct integrations (requires Zapier for many third-party tools) SendX is a comprehensive email marketing platform focusing on deliverability and user-friendly automation. The platform features an intuitive drag-and-drop email editor with over 1,000 professional templates to choose from, making it easy to create beautiful newsletters that convert. What makes SendX unique is its proprietary deliverability engine, which helps maximize inbox placement and keep emails out of the spam folder. The platform's smart sending capabilities allow you to deliver emails based on geographic location and optimal timing to improve engagement rates. For businesses looking to save time, SendX offers powerful automation workflows that let you create customer journeys to turn leads into loyal customers. The visual editor makes it simple to build complex sequences without technical knowledge. Best Email Newsletter Software Features Proprietary deliverability engine to maximize inbox placement Smart and geo-optimized sending capabilities One-click resend functionality for unopened emails Advanced segmentation based on subscriber behavior Visual drag-and-drop automation workflow editor Lead generation tools including popups and landing pages Pricing SendX offers a 30-day free trial for new users. After the trial period, pricing is based on the number of subscribers, with all features included in every plan. It starts at $9. 99/month for 1,000 subscribers. 12. Mailercloud – Best Newsletter Software for Deliverability and Design Flexibility Pricing: Paid plans start at $10/month, free plan Best for: Startups, SMEs, Digital Agencies, Marketers Best feature: Advanced automation with AMP capabilities Pros Prebuilt automation templates for faster workflows AMP email support for interactive newsletters Excellent deliverability and SMTP options Cons No SMS marketing integration (email-focused platform) Landing pages are available only on higher-tier plans Mailercloud earns its spot on our best email newsletter software list thanks to its powerful drag-and-drop editor, AMP capabilities, and easy automation flows. It allows businesses to send dynamic and personalized emails that stand out in crowded inboxes. You can create everything from simple newsletters to advanced customer journeys. Prebuilt flows for SaaS, eCommerce, webinars, and re-engagement campaigns help streamline setup. In terms of email types, Mailercloud covers regular newsletters, autoresponders, transactional emails, and AMP-powered interactive campaigns. Its clean UI, in-depth analytics, and conditional content display also make it a great tool for audience segmentation and conversion-focused campaigns. Plus, the built-in preview and testing tools help ensure every email looks perfect before you hit send. Best Email Newsletter Software Features Drag-and-drop email editor with AMP support Prebuilt automation flows (SaaS, eCom, webinar, etc. ) SMTP & transactional messaging List segmentation and behavioral targeting Webform builder & landing page options Pricing Mailercloud offers a free tier with 1,000 contacts and 12,000 emails/month. Paid plans start at $10/month for 1,000 subscribers. Looking For The Best Email Newsletter Tool To Cover Your Needs? Creating beautiful and converting messages requires one of the best newsletter platforms available. To be on the winning side, make sure to choose the one that fits your business goals and needs. All of the above tools are more or less easy to master, and you won't need to spend hours upon hours in their respective knowledge base. So, take advantage of any available free plans or trials and make a data-driven decision that will help you nail your future email marketing strategy without breaking the bank! And if you feel that Moosend hits all the right notes, sign up for an account and see how it can help you become a newsletter hero! Go get your cape and spandex! It’s time to create some newsletters! FAQs Insightful answers to common questions! 1. What is newsletter software, and why do I need it? Newsletter software allows you to create, send, and manage email newsletters to communicate with subscribers and customers. Businesses, bloggers, and organizations can use this software to engage with their target audience, share updates, and promote products. 2. What are the key features to look for in newsletter software? Some essential newsletter software features include email list management, customizable and responsive templates, marketing automation, analytics/reporting, and integration with other tools like template builders or CRM systems. 3. How much does newsletter software cost? Cost can vary significantly for each tool based on the number of subscribers or emails sent. Premium plans with more advanced features may cost more. For example, HubSpot's pricing can increase dramatically from $20 to $890 based on your chosen plan and features. 4. Which newsletter software is the most user-friendly? User-friendliness depends on your experience as an email marketer. However, some popular user-friendly options include Moosend, Mailchimp, MailerLite, and Brevo. It's best to try out a few to see which suits your needs best. 5. Which newsletter software is best for small businesses or startups? Some cost-effective options for small businesses and startups include Moosend, Mailchimp, and MailerLite. These platforms offer free plans or affordable pricing for small subscriber lists to help you kickstart your email marketing journey without breaking the bank. 6. Do I need to know how to code to use newsletter software? No, most newsletter software offers drag-and-drop email editors, making creating newsletters without coding skills easy. However, some platforms allow for custom HTML coding, so if you know how to code, you can easily use it. 7. Can I try newsletter software before committing to a paid plan? Most newsletter software offers free trials or plans with limited features that you can test before committing. If it meets your requirements, you can easily upgrade to a paid plan. --- ### 150 Best Motivational Quotes To Empower Yourself In 2025 > Find 150 motivational quotes that will inspire you in times of crisis or frustration and lift your spirits up! - Published: 2023-03-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-motivational-quotes/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Motivational quotes from successful people - philosophers, politicians, scientists, or entrepreneurs - can become safe anchors through hard times. Words build worlds, help us process our emotions and create new meanings for what life beholds. So if you feel stuck on an important project, are unsure about a career decision, or are stressed about an upcoming event, you can rely on inspirational quotes to reinvent yourself. Below, you’ll find a compilation of words of wisdom that will help you decide if it’s best to act or simply - let it be! Scroll through different categories and share your favorite quotes with your network. Let’s begin! Motivational Quotes For Work “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you. ” - Steve Jobs “Opportunity is missed by most people because it is dressed in overalls and looks like work. ” - Thomas Edison “Concentrate all your thoughts upon the work in hand. The sun's rays do not burn until brought to a focus. “ - Alexander Graham Bell "The minute you get away from fundamentals - whether its proper technique, work ethic, or mental preparation -the bottom can fall out of your game, your schoolwork, your job, whatever you're doing. " - Michael Jordan “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. ” - Steve Jobs “The more I want to get something done, the less I call it work. ” - Richard Bach “Nothing will work unless you do. ” - Maya Angelou “Working hard for something we don’t care about is called stress: Working hard for something we love is called passion. ” - Simon Sinek “Don’t confuse having a career with having a life. ” - Hillary Clinton “There is no such thing as work-life balance. It is all life. The balance has to be within you. ” - Sadhguru “I’m a greater believer in luck, and I find the harder I work, the more I have of it. ” - Thomas Jefferson “The harder you work, the harder it is to surrender. ” - Vince Lombardi “Talent means nothing, while experience, acquired in humility and with hard work, means everything. ” - Patrick Suskind Positive Quotes “All our dreams can come true, if we have the courage to pursue them. ” - Walt Disney “If you want to lift yourself up, lift up someone else. ” - Booker T. Washington “It is often the small steps, not the giant leaps, that bring about the most lasting change. ” - Queen Elizabeth II “You’re braver than you believe, stronger than you seem, and smarter than you think. ” - A. A. Milne “Just one small positive thought in the morning can change your whole day. ” - Dalai Lama “Do what you can, with what you have, where you are. ” - Theodore Roosevelt “Don't look at your feet to see if you are doing it right. Just dance. ” - Anne Lamott “If you change the way you look at things, the things you look at change. ” - Wayne Dyer “Everything you've ever wanted is sitting on the other side of fear. ” - George Addair "Keep your face to the sunshine and you cannot see the shadows. " - Helen Keller “There are far, far better things ahead than any we leave behind. ” - C. S Lewis "We all walk in the dark and each of us must learn to turn on his or her own light. " - Earl Nightingale “We don’t stop playing because we grow old; we grow old because we stop playing. ” - George Bernard Shaw "To be a star, you must shine your own light, follow your own path, and don't worry about darkness, for that is when the stars shine brightest. " - Napoleon Hill Inspirational Motivational Quotes “You cannot swim for new horizons until you have the courage to lose sight of the shore. ” - William Faulkner “Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. ” - Martin Luther King Jr. “Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek. ” - Barack Obama “We need to do a better job of putting ourselves higher on our own ‘to do’ list. ” - Michelle Obama “If you get tired, learn to rest, not to quit. ” - Banksy “Don’t judge each day by the harvest you reap but by the seeds that you plant. ” - Robert Louis Stevenson The man who moves a mountain begins by carrying away small stones. ” - Confucius “Things do not change; we change. ” - Henry David Thoreau “When we strive to become better than we are, everything around us becomes better too. ” - Paulo Coelho “Our greatest glory is not in never failing, but in rising up every time we fail. ” - Ralph Waldo Emerson “The most difficult thing is the decision to act, the rest is merely tenacity. The fears are paper tigers. You can do anything you decide to do. You can act to change and control your life; and the procedure, the process is its own reward. ” - Amelia Earhart “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You're on your own, and you know what you know. And you are the guy who'll decide where to go. ” - Dr. Seuss “Never be bullied into silence. Never allow yourself to be made a victim. Accept no one’s definition of your life; define yourself. ” - Robert Frost Motivational Quotes For Success “Your talent determines what you can do. Your motivation determines how much you’re willing to do. Your attitude determines how well you do it. ” - Lou Holtz “Success means doing the best we can with what we have. Success is the doing, not the getting; in the trying, not the triumph. Success is a personal standard, reaching for the highest that is in us, becoming all that we can be. ” - Zig Ziglar “I never dreamed about success. I worked for it. ” - Esteé Lauder “We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes – understanding that failure is not the opposite of success, it’s part of success. ” - Arianna Huffington “Success is peace of mind, which is a direct result of self-satisfaction in knowing you made the effort to become the best of which you are capable. ” - John Wooden "To be successful, you have to be selfish, or else you never achieve. And once you get to your highest level, then you have to be unselfish. Stay reachable. Stay in touch. Don't isolate. " - Michael Jordan “Nothing great was ever achieved without enthusiasm. ” - Ralph Waldo Emerson “Picture yourself in your mind's eye as having already achieved this goal. See yourself doing the things you'll be doing when you've reached your goal. ” - Earl Nightingale “I am not a product of my circumstances. I am a product of my decisions. ” - Stephen Covey “If we all did the things we are really capable of doing, we would literally astound ourselves. ” - Thomas A. Edison “Great things are not done by impulse, but by a series of small things brought together. ” - Vincent Van Gogh “Success is not final, failure is not fatal: it is the courage to continue that counts” - Winston Churchill “There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed. ” - Ray Goforth Motivational Quotes For Leaders “If you’ve created a work culture where vulnerability isn’t ok, you’ve also created a culture where innovation and creativity aren’t ok. ” - Brené Brown “Leadership is not about titles, positions, or flow charts. It is about one life influencing another. ” - John C. Maxwell “Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. ” - Andrew Carnegie “I invite everyone to choose forgiveness rather than division, teamwork over personal ambition. ” - Jean-Francois Cope “The only thing of real importance that leaders do is create and manage culture. ” - Edgar Schein "Leaders spend 5 percent of their time on the problem & 95 percent of their time on the solution. Get over it & crush it! " - Tony Robbins “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don't play together, the club won't be worth a dime. ” - Babe Ruth “You are the master of your destiny. You can influence, direct and control your own environment. You can make your life what you want it to be. ” - Napoleon Hill “Good judgment comes from experience, and a lot of that comes from bad judgment. ” - Will Rogers “I am the greatest. I said that even before I knew I was. I figured that if I said it enough, I would convince the world that I was really the greatest. ” - Muhammad Ali “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. ” - William Arthur Ward “Remember that not getting what you want is sometimes a wonderful stroke of luck. ” - Dalai Lama “I’m not the smartest fellow in the world, but I sure can pick smart colleagues. ” - Franklin D. Roosevelt Best Motivational Quotes About Life “We cannot solve problems with the kind of thinking we employed when we came up with them. ” - Albert Einstein “The meaning of life is to find your gift. The purpose of life is to give it away. ” - Pablo Picasso “If you really want to do something, you'll find a way. If you don't, you'll find an excuse. ” - Jim Rohn "Happiness is when what you think, what you say and what you do are in harmony. " - Mahatma Gandhi “Do not stop thinking of life as an adventure. You have no security unless you can live bravely, excitingly, imaginatively; unless you can choose a challenge instead of competence. ” - Eleanor Roosevelt “Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too. ” - Mark Twain “When you undervalue what you do, the world will undervalue who you are. ” - Oprah Winfrey “Attitude is a little thing that makes a big difference. ” - Winston Churchill “The quality of your life is the quality of your relationships. ” - Tony Robbins “You can avoid reality, but you cannot avoid the consequences of avoiding reality. ” - Ayn Rand “I have learned now that while those who speak about one's miseries usually hurt, those who keep silence hurt more. ” - C. S. Lewis “Life isn’t about finding yourself. Life is about creating yourself. ” - George Bernard Shaw “Things may come to those who wait, but only the things left by those who hustle. ” - Abraham Lincoln "If you're offered a seat on a rocket ship, don't ask what seat! Just get on. " - Sheryl Sandberg Motivational Quotes For Women “My mission in life is not merely to survive but to thrive and to do so with some passion, some compassion, some humor, and some style. ” - Maya Angelou "I think the degree of a nation's civilization may be measured by the degree of enlightenment of its women. " - Helen Keller “Women, like men, should try to do the impossible. And when they fail, their failure should be a challenge to others. ” - Amelia Earhart “Life is not easy for any of us. But what of that? We must have perseverance and, above all, confidence in ourselves. We must believe we are gifted for something and that this thing must be attained. ” - Marie Curie “I raise up my voice - not so that I can shout, but so that those without a voice can be heard... . We cannot all succeed when half of us are held back. " - Malala Yousafzai “Women are meant to be loved, not to be understood. ”- Oscar Wilde “Women are like teabags. We don’t know our true strength until we are in hot water. ” - Eleanor Roosevelt "Women belong in all places where decisions are being made. It shouldn't be that women are the exception. " - Ruth Bader Ginsburg “I found that ultimately if you truly pour your heart into what you believe in - even if it makes you vulnerable - amazing things can and will happen. ” - Emma Watson “You don’t have to play masculine to be a strong woman. ” - Mary Elizabeth Winstead “I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. ” - Audrey Hepburn “There’s something special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness and the nerve to never take no for an answer. ” - Rihanna Motivational Quotes For Men “If you want to overcome the whole world, overcome yourself. ” - Fyodor Dostoevsky “Nearly all men can stand adversity, but if you want to test a man’s character, give him power. ” - Abraham Lincoln “He that can have patience can have what he will. ” - Benjamin Franklin “Perhaps a man’s character is like a tree, and his reputation like its shadow. The shadow is what we think of it; the tree is the real thing. ” - Abraham Lincoln “Who is richer? The man who is seen, but cannot see? Or the man who is not being seen, but can see? ” - Babe Ruth “Try not to become a man of success. Rather become a man of value. ” - Albert Einstein “To have become a deeper man is the privilege of those who have suffered. ” - Oscar Wilde “Knowledge will give you power, but character respect. ” - Bruce Lee “A man may conquer a million men in battle but one who conquers himself is, indeed, the greatest of conquerors. ” - Buddha “Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company. ” - George Washington “If you perform the sacrifice of doing your duty, you do not have to do anything else. Devoted to duty, man attains perfection. ” - Bhagavad Gita Top Motivational Quotes For Students “Learning is the only thing the mind never exhausts, never fears, and never regrets. ” - Leonardo Da Vinci “Anyone who stops learning is old, whether he’s twenty or eighty. ” - Henry Ford “The expert in anything was once a beginner. ” - Helen Hayes “Education is the most powerful weapon which you can use to change the world. ” - Nelson Mandela “I have never let my schooling interfere with my education. ” - Mark Twain “You can get help from teachers, but you are going to have to learn a lot by yourself, sitting alone in a room. ” - Dr. Seuss “Take the attitude of a student, never be too big to ask questions, never know too much to learn something new. ” - Augustine Og Mandino "The man who does not read books has no advantage over the one who cannot read them. " - Mark Twain "The beautiful thing about learning is that no one can take it away from you. " - B. B. King "The way to get started is to quit talking and begin doing. " - Walt Disney Monday Inspirational Quotes “Every morning you have two choices: continue to sleep with your dreams or wake up and chase them. ”- Arnold Schwarzenegger “You've got to get up every morning with determination if you're going to go to bed with satisfaction. ” - George Lorimer “You don’t have to see the whole staircase, just take the first step. ” - Martin Luther King Jr. “Your Monday morning thoughts set the tone for your whole week. See yourself getting stronger, and living a fulfilling, happier and healthier life. ” - Germany Kent “Either you run the day or the day runs you. ” - Jim Rohn “When you start to do the things that you truly love, it wouldn’t matter whether it’s Monday or Friday; you would be so excited to wake up each morning to work on your passions. ” - Edmond Mbiaka “Every morning, I wake up saying, ‘I’m still alive, a miracle. ’ And so I keep on pushing. ” - Jim Carrey “You cannot escape the responsibility of tomorrow by evading it today. ” - Abraham Lincoln “When you arise in the morning think of what a privilege it is to be alive, to think, to enjoy, to love... ” - Marcus Aurelius “Stress is caused by being ‘here’ but wanting to be ‘there. ” - Eckhart Tolle Fitness Motivational Quotes “We are what we repeatedly do. Excellence then, is not an act, but a habit. ” - Aristotle “Skill is only developed by hours and hours of work. ” - Usain Bolt “Strength does not come from physical capacity. It comes from an indomitable will. ” - Mahatma Gandhi “I don’t count my sit-ups. I only start counting when it starts hurting because they’re the only ones that count. ” - Muhammad Ali “Take care of your body. It’s the only place you have to live. ” - Jim Rohn “Physical fitness is the first requisite of happiness. ” - Joseph Pilates “Your body can stand almost anything. It’s your mind that you have to convince. ” - Andrew Murphy “To keep the body in good health is a duty... otherwise we shall not be able to keep our mind strong and clear. ” - Buddha “Don’t limit your challenges. Challenge your limits. ” - Jerry Dunn “If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the safest way to health. ” - Hippocrates Inspirational Quotes From Movies “It is not our abilities that show what we truly are... it is our choices. ” - Dumbledore, Harry Potter and the Chamber of Secrets “Oh yes, the past can hurt. But you can either run from it, or learn from it. ” - Rafiki, from The Lion King “You spend time with your family? Good. Because a man who doesn't spend time with his family can never be a real man. ” - Don Vito Corleone, The Godfather “Sometimes the right path is not the easiest one. ” - Grandmother Willow, Pocahontas “If you focus on what you left behind, you will never be able to see what lies ahead. ” - Gusteau, Ratatouille “You’ll have bad times, but it’ll always wake you up to the good stuff you weren’t paying attention to. ” - Sean Maguire, Good Will Hunting “All we have to decide is what to do with the time that is given to us. ” - Gandalf, The Lord of the Rings: The Fellowship of the Ring “You cannot live your life to please others. The choice must be yours. ” - White Queen, Alice in Wonderland “I know what I have to do now. I’ve got to keep breathing because tomorrow the sun will rise. Who knows what the tide could bring? ” - Chuck Noland, Cast Away “No matter what anybody tells you, words and ideas can change the world. ” - John Keating, Dead Poets Society Funny Motivational Quotes “If you think you are too small to make a difference, try sleeping with a mosquito. ” - Dalai Lama “People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily. ” - Zig Ziglar “I didn’t fail the test. I just found 100 ways to do it wrong. ” - Benjamin Franklin “Always forgive your enemies; nothing annoys them so much. ” - Oscar Wilde “The trouble with having an open mind, of course, is that people will insist on coming along and trying to put things in it. ” - Terry Pratchett “To steal ideas from one person is plagiarism; to steal from many is research. ” - Steven Wright “The elevator to success is out of order. You’ll have to use the stairs... one step at a time. ” - Joe Girard "I will always choose a lazy person to do a hard job, because a lazy person will find an easy way to do it. " - Bill Gates How To Motivate Yourself Through Hard Times Resorting to an inspirational saying will likely lift your spirits for a while, but you need more to steer real intrinsic motivation. Here are some quick tips to make it happen: 1. Develop a Growth Mindset What’s the difference between a growth and a fixed mindset in our way to meet our goals and pursue our dreams? People with a growth mindset believe that skills are malleable and that they will finally succeed with deliberate practice and perseverance. On the other hand, those who believe that talent is fixed and that they’ve probably reached their potential already are more likely to lack motivation. Therefore, cultivating a growth mindset will enable them to bounce back quickly after adversity and become more resilient. 2. Focus on Short-term goals Focusing solely on the outcome and long-term goals can be counterproductive when facing daily challenges. Instead, it’s best to shift your perspective from the big picture to sub-goals and concentrate on process goals to help you narrow your focus. For example, you can’t grow your sales overnight; you need to analyze your buyer personas and design your sales funnel to prepare in advance. Moreover, stay mindful and observant to witness new opportunities that may arise instead of dwelling on obstacles. 3. Create a Supportive Network Some motivational quotes shared earlier emphasize the importance of rapport and having brilliant people by your side to make magic happen. Befriend, hire, or follow people that challenge your limits with kindness, have something meaningful to say, and make you feel safe and honored. Finally, create a positive working environment and avoid people with toxic vibes that undermine your possibilities, and replace them with people who make you shine bright. Find Your Favorite Motivational Quote! Which of the sayings above made your mind wander and your heart warm? Write it on a post-it note and pin it on your office board as a reminder. You can also create your quote and share it with your peers and friends to help them overcome adversity when things get tricky. Are you looking for dedicated marketing quotes to inspire your team? Tune in here! --- ### How To Scale A Business In 8 Steps [Tactics & Tips] > Are you wondering how to scale a business from zero? Learn 8 critical steps and prepare your business for growth. - Published: 2023-03-13 - Modified: 2025-01-16 - URL: https://moosend.com/blog/how-to-scale-a-business/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Small business owners usually seek ways to grow their businesses and make their products/services as popular as possible. However, acclaimed entrepreneurs know the pros and cons of rapid growth and the importance of scalability in introducing a new business model. To expand your outreach and attract more customers, learn how to scale your business first to secure an organic and safe transition that will lead to profitability. Let’s clarify some important issues to ensure we’re on the same page. Scaling vs. Growth: What’s The Difference? Even though we often use these terms interchangeably, growth and scaling differ. Business growth refers to the expansion of a startup or corporation, including revenue, workforce, customer base, and market share. However, if it happens too fast without a careful business plan, it may lead to more significant expenses, compromise of quantity over quality, a high churn rate, and employee fatigue. On the other hand, scaling is the prerequisite to successful business growth. It's about preparing the business by optimizing internal processes and recruiting agile methods to adapt to the new reality. Source Therefore, a scale-up strategy includes all the intentional business efforts to lay the ground for long-term success and steady cash flow. Let’s see how to enter new markets effectively in clear steps: 1. Evaluate your Business Operations Firstly, it’s important to overview your current business processes and how agile they are. For example, if you sell physical products, you need to look into your supply chain operations, inventory management, and shipping. Then you can overview how your team members can address the challenges that may arise. As for SaaS businesses, you must improve your infrastructure and security to maintain a stellar service. Will your existing sales and account management team be able to tackle the growth challenges? Or do you need to hire or outsource for some of the tasks? In a nutshell, there’s a lot to consider before initiating a growth strategy. A SWOT analysis is essential in this stage. It enables you to identify all the strengths and weaknesses while putting competition on the map. The questions mentioned in the graph above will put things into perspective, whether you’re in B2B or B2C. Plus, when assessing your current operations, have a clear buyer persona in mind. In addition, a customer journey map will help you look into the details and the big picture simultaneously. Here’s a free template to help you out. 2. Set Clear Goals The whole evaluation process will help you build a more suitable plan by spotting opportunities, essential business means, and requirements more accurately. The next step is to set clear objectives to scale up your business and prepare it to flourish. Instead of focusing on short-term goals, it’s significant to see the long-term and emphasize process rather than outcome goals. This will enable you to shape a vision that will interconnect your efforts through an invisible thread, leading to better business decisions and results. To nail your goal-setting process, you can utilize the well-known SMART framework. It stands for Specific, Measurable, Attainable, Realistic, and Time-Based and helps business leaders shape more concrete objectives and monitor progress over time. Source For example, instead of asking your agents to increase sales vaguely, communicate with them the percentage you’d like to see in a specific time frame and the resources you’ll offer them to achieve that. Another important distinction in goal-setting theory is performance vs. mastery goals. While the first help you compare yourself with your competitors and find ways to stand out, the latter will enable you to focus on your business identity and shape unique pathways to success. Find the silver lining between those two to set better goals. 3. Build a Great Workforce Now it’s time to consider how your existing team can help you scale your business. Is their skillset suitable for streamlining this process successfully, or do they need extra training to thrive? Apart from the hard skills and expertise each one has, you should emphasize soft skills. For example, problem-solving, time management and effective communication will be significant in times of change. Moreover, if your team is limited at the moment, it’s best to hire new employees or outsource some of the new responsibilities to avoid causing burn-out. Make sure to find talent that fits your business and put them on the same page from an early stage. Inform your new hires about your vision and core values so that they contribute to sustainable growth. As for your managerial team, it’s important to train them on more effective leadership skills and emphasize why they should act as mentors for their teammates to boost overall performance. For example, inclusive and mindful leadership should be on your radar to create a positive working environment. 4. Invest in Tech and Automation Growing businesses should improve their operational processes to prepare for future growth without great risks. Investing in the right technology will let you scale your business more efficiently. For instance, software like CRM solutions can be game-changing for sales and marketing teams, especially for SaaS businesses, to deliver more personalized experiences to their audiences. So are automation services, enabling professionals to save time by automating certain time-consuming tasks to concentrate their energy on more diligent ones. For example, email marketing services like Moosend or Mailchimp allow users to schedule automated workflows to send timely and relevant email messages to users based on their recent actions. Thus, they manage to create more personalized customer communications in simple steps without wasting valuable time. So it’s time to do your own research and see what type of software would make your work life easier by optimizing your internal operations. Finally, make sure that the services you purchase are scalable with flexible pricing to easily adjust your plan as your business grows. Are you interested in automating your newsletters? Sign up for a Moosend account today and start witnessing the multiple benefits of marketing technology! Join Moosend 5. Optimize your Products/Services One of the most significant moves to make before reaching a wider audience is identifying how relevant your offerings are to them. Obtaining a large number of customers you’re unable to retain is risky for your long-term growth. Instead, you need a business strategy to help you grow your business steadily without massive ups and downs to secure your revenue. To make it happen, you need to be in a constant mode of improving or even crafting new products to secure customer retention and loyalty. Prioritize creativity and innovation during those process to ensure that your brand remains relevant and interesting for your customer and prospects. Plus, you should check on your competition regularly to stay ahead of the curve and collect customer feedback to analyze their needs and habits. Look for trends in your niche market to be more proactive. For example, in the cosmetics industry, consumers increasingly look for brands with pure ingredients that use environmental-friendly methods. You can’t miss out on this critical information if you want your target customers to continue trusting and choosing you. 6. Secure Sales and Conversions You can’t build a safe growth plan without revisiting your marketing and sales operations. Analyze your current marketing tactics and resort to methods gradually leading to more conversions. For instance, you can improve your website by optimizing it for SEO to attract consumers that are highly likely to purchase or run paid ads on social media to nurture a more targeted approach. Moreover, find a unique angle in your niche market to outstand competition, such as running a podcast or initiating a guerilla marketing idea. However, before activating a marketing channel that can bring many more customers to you, ensure that your sales team can manage those leads successfully. If you don’t fulfill customer expectations and offer less than your brand initially promised to provide, you’ll eventually hurt your reputation. Source Finally, you need to build a marketing funnel based on the customer journey to streamline a winning system that will last in time and breed amazing results - especially if you have a subscription-based service business model. 7. Grow your Partnerships If your business is in a scaling mode, it will take a lot of work to manage everything by yourself. Teamwork makes the dream work, but apart from your colleagues, it’s inevitable to rely on other professionals, too. For instance, you can partner with business consultants to show you what’s trending in your niche market and even train your employees on new skills. Overall, thinking in terms of community building is game-changing for growing businesses. This way, you gain easier and faster access to essential resources through successful partnerships and networking. So if you are at an early scaling or growth phase, start attending notable events in your niche market, talk to important stakeholders, and share information about your brand. If you have a small budget, you can also network online, using professional platforms, such as LinkedIn or Behance and start meaningful conversations with leaders that can benefit your business in the long run. You can also attend dedicated online events like webinars and seize opportunities to pitch your business. 8. Focus on Company Culture As businesses scale and grow, the company culture and employee experience are usually affected in various ways. If you bring a large number of new hires onboard or train existing employees for new responsibilities, it’s vital to put emphasis on soft skills, such as flexibility, and to maintain employee satisfaction. You can also partner with mentors and consultants to help you adapt to the new environment and era with the least possible losses. Highlight all the positive results both business scaling and growth will bring to employees and make them feel an organic part of this transition. Finally, measure the effect of culture change on your employees to make the necessary adjustments before it’s too late. Otherwise, this can hurt employee experience and, consequently, customer satisfaction and your revenue, too. The Takeaways In a nutshell, to successfully grow your business, you first need to scale it. Follow the guidelines above, upgrade your internal processes and create a thorough business plan to support the ongoing changes. Preparing your workforce and powering up your partnerships will make these transitions even smoother. If you wish to start with your marketing efforts by automating primary email marketing tasks, sign up for a Moosend account and begin your 30-day free trial. Explore our ready-made templates and top-notch features to kick off your scaling. How To Scale A Business FAQs Are you looking for quick answers to some of the most frequently asked questions on how to scale a business. We’ve collected the top of them: 1. How can I scale my business quickly? Determine your vision and purpose, upgrade your internal operations - e. g. , infrastructure, sales structure, automation - and delegate responsibilities to your team smartly to scale your business successfully. 2. What is a scaling strategy? It’s the process of supporting long-term business growth consisting of milestones and process goals that enable businesses to grow and increase their revenue without excessive risks. How do I scale a small business from scratch? Follow these steps: 1) Evaluate your current system, 2) set clear and SMART objectives, 3) build a great team, 4) invest in tech and automation, 5) optimize your products/services, 6) secure sales and conversions, 7) grow your partnerships, and 8) adapt your company culture. --- ### 31 Good Business Ideas To Start In 2025 [Beginners & Pros] > Are you looking for good business ideas to increase your income in 2023? Check our list and find the perfect for you! - Published: 2023-03-03 - Modified: 2025-04-10 - URL: https://moosend.com/blog/good-business-ideas/ - Categories: Marketing - Levels: Beginner, Intermediate If you’re looking for new ways to boost your income or create your own business from zero, this guide is a great starting point. Explore good business ideas for entrepreneurs, freelancers, or beginners wanting to enter the market. For each of these great business ideas, we’ve included the revenue potential and main requirements you should meet to thrive in them! What Makes A Good Business Idea? Before moving to the core of this guide, let’s look at what can transform a business idea into a golden ticket: Choose something you’re passionate about: It will make it easier for you to start a business that challenges and helps you grow professionally and personally. Define a niche market: Search for a gap in a specific market to develop relevant products/services that are highly likely to be successful. Make it scalable: If you want to turn a gig into a full-time job, ensure your new business is scalable and relevant to your customers and prospects. Consider the competition: Offer your products/services at a competitive price and maintain great quality simultaneously. When you check the above boxes, your idea will flourish if you have the necessary resources to materialize it. Best Small Business Ideas - Online Let’s begin with top online business ideas you can start with little money in the comfort of your home: 1. Start a Newsletter Revenue potential: You can start with $10/month for every subscription and reach up to $2000 through sponsorships as your audience grows. Requirements: An email marketing software like Moosend or Mailchimp and a website to attract more subscribers. How much time do you spend daily in your mailbox? By 2023, global email users will reach 4. 6 billion. These people don't only open their emails for professional or educational purposes but also to connect with brands they love. Moreover, many people subscribe to newsletters covering topics from a specific niche. So if you have particular expertise or are passionate about a field, you can start a newsletter and monetize it as your audience grows. For example, Recruiting Brainfood by Hung Lee is an excellent choice for HR professionals and recruiters: To start earning money from it, you can create a subscription model with exclusive content. You can decide the price based on the competition and your audience’s characteristics, such as age or profession. As your newsletter gains popularity, reach out to sponsors to showcase them in your following email. If kicking off an email side gig sounds appealing, you should collect email addresses from prospective readers. At first, you can share a sign-up form on social media like LinkedIn or Facebook. Eventually, you’ll need to build a website with all the essentials readers need to know about you. To streamline a successful email marketing process, you need a top-notch email marketing service to free your hands. Thankfully, there are options for every budget and need. Before choosing the best for you, check the features and pricing page to weigh the pros and cons. Ready for your next step? Sign up for a Moosend account today and try our amazing features for free! 2. Create a Blog Revenue potential: You can earn between $20,000-$50,000 annually based on the monetary tactics you follow. Requirements: You need a blogging platform (e. g. , WordPress) and a domain name from a hosting provider. If you’re enthusiastic about a certain field, and enjoy writing and combining creative elements, you can also build a blog. You can start small for free and buy your domain as your subscribers grow to start making money. To succeed, it’s best to adhere to a specific theme to capture the right audience. Be it lifestyle or home DIY, make sure it makes your heart beat to deliver the best content possible. Here’s what a top health and wellbeing blog looks like by Mindbodygreen: Here’s how to monetize your blog in the long run: Write sponsored product reviews Design a newsletter Sell products/digital services Host guest posts Create ad space This list is not extensive; as your blog grows and you gain more readers and followers, your authority will rise, and the sky will be your limit. 3. Become an Influencer Revenue potential: Micro-influencers (up to 50,000 followers) can earn from $40,000 to $100,000 annually, but it depends on many factors (market, niche, etc. ) Requirements: Social media and community management skills. Do you love social media and crafting content for the masses? Then you can build your own platform and become an influencer. Choose a suitable social space like Instagram or even start a YouTube channel and create content that will amaze your audience. Every platform has its own rules and guidelines, but consistency and quality are key to nurturing positive results. So is interacting with your audience regularly to grasp their real interests and needs and answering comments or running giveaway contests that can benefit both sides. Also, it’s wise to look at what your competitors do to stay ahead of the curve. As your impact increases, you can start collaborating with big brands and eCommerce businesses and turn a side hustle into a successful business. Ready to board the influencing train? Here are some tools to help you thrive from day one. If you start with no budget, you can save them for later, just ensure that you don’t compromise on content quality: Video: Ripl, Filmora9 Analytics: Hootsuite, Google Analytics Design: Canva, GIPHY If you want to learn how to become an influencer, read this step-by-step guide! 4. Join an Affiliate Program Revenue potential: Beginners can make up to $1,000, mid-level can reach $10,000, and top affiliates can earn up to $100,000+. Requirements: A loyal follower base of your target market. Interested in creating a passive income? Then affiliate marketing is the right fit for you. In short, affiliate marketing occurs when a publisher or affiliate earns a commission for a product/service they successfully promoted. Therefore, if you already have an audience on social media who will be interested in a certain physical or digital product, you can become an affiliate. You’ll usually use a unique tracking link to measure conversions and place it on your most popular platform in a format that is very likely to draw attention. Moreover, if you have a more generous budget, you can run paid campaigns - e. g. , PPC - to reach an audience that is highly likely to purchase. Does affiliate marketing sound like a good idea? Then all you need to do is search for affiliate programs that suit you. Here are some suggestions from us: Moosend affiliate program Shopify Amazon associates Coursera eBay Partner Network Each business has different offers and requirements for partners regarding commission, so read them carefully before closing a deal. 5. Start a Dropshipping Business Revenue potential: You can make from $1000 to $5000 profit per month. Requirements: An eCommerce website and registration with third-party suppliers. One great startup business idea for people who want to sell certain products but cannot store them onsite is dropshipping. This business model enables you to have your eCommerce site without needing to stock any inventory. Briefly, when a customer places an order on your website, you contact a third-party retailer, and they ship it on your behalf. You pay the wholesale price, and the rest is your profit. As a drop shipper, it’s important to build a relationship with trustworthy suppliers and test some products yourself to ensure that customer experience remains top of the game. To make your dropshipping store a success story, you’ll need to employ targeted marketing tactics to stand out from your competitors. Choose your promotional efforts wisely, from SEO to social media and content marketing, by analyzing your buyer personas and customer journey. 6. Become an E-Tutor Revenue potential: The average hourly rate is $18. 30, but it depends on many factors, such as experience, target market, etc. Requirements: Video conferencing software, classroom preparation, and a related degree. If you have specific expertise and the willingness to share your know-how with others, you can become an e-tutor. In fact, the pandemic opened a new pathway regarding remote learning, and people realized that physical presence is not always necessary when trying to acquire a new skill set. Source So, if you like the idea of teaching or have tried it in the past, this is an excellent business opportunity to boost your monthly income. However, keep in mind that teaching requires some preparation beforehand, including the ability to adapt to your student’s learning styles with flexibility. Do you fancy the idea of e-tutoring? Here are where you can find your first gigs: Tutor. com Care. com Job boards (e. g. , Indeed, Craigslist) E-tutoring platforms have different requirements in terms of certifications or degrees. Finally, some require you to complete assessments to ensure you’re qualified to proceed. 7. Create Online Courses Revenue potential: You can make up to $50K per month based on your audience and course pricing. Requirements: Expertise in your field and a hosting provider. If you love sharing your knowledge and passion but want to access a bigger audience in less time, you can also create and sell online courses. Make sure that you present a high-demand topic to increase your sales. The first step is to search for trending themes in your niche market to determine what’s missing and build a successful and relevant course. Then, build compelling educational content that combines theory and practice to keep your students engaged. But how will your target audience access your courses? You can either host them at your existing website using a plugin or join a popular e-learning platform, such as: Udemy Learnworlds Skillshare When your new course is ready, you need to find ways to go to market. You can start by sharing your course on social media, optimizing your website for SEO, or running paid ads to target consumers highly likely to convert. 8. Write Content/Copy Revenue potential: You can earn from $917 to $13,750 based on experience and your niche market. Requirements: Excellent writing and research skills, SEO knowledge is a plus. Do you have a thing for words and adore expressing through writing? Then content and copywriting are smart options for you. Businesses rely on content marketing to bring new customers and retain existing ones, and admire professionals who manage to write inspiring copy. There are many content types for freelance writing, either short or long form, such as blog posts, eBooks, emails, or campaigns. Each has its rules, so you can either find your favorite and excel in it or learn how to adapt to each type. Most businesses require writers to have expertise in a field to trust them, and a basic or advanced understanding of search engine optimization. Remember that a great writer is also a great researcher, always looking to find appropriate sources for their new content pieces. Looking to find your next writing gig as a freelance writer? Here are some websites to visit: Upwork LinkedIn Freelance Writers Den FlexJobs 9. Become a Freelance Designer Revenue potential: The average salary in the US can reach $4,869/month but it depends on many factors. Requirements: A portfolio and know-how of tools such as Adobe Photoshop or Illustrator. If graphic design is your passion and your friends and peers acknowledge your talent, then you can start working as a freelance designer and even become your own boss one day. Whether you’ve previously worked as a designer or do it as a hobby, more clients will ask for a portfolio to see if your aesthetics match. To nail this job, you should always seek inspiration and practice working with relevant tools like Illustrator to create beautiful assets. You can find your first clients through your network offline and online through platforms like Behance or LinkedIn or job boards such as Fiverr or Dribbble. As your business grows, don’t hesitate to ask previous clients for referrals and send your portfolio to brands you admire to get in their minds early on. 10. Develop a New App Revenue potential: It depends on the downloads and your pricing; it can start from $1500 per month for small business owners. Requirements: Entrepreneurship and managerial skills. If you have an entrepreneurial flair and an amazing idea for a new digital product/service, then app development is definitely a good business idea for you. Considering how much time we all spend on our mobile phones daily, building a mobile app can be highly profitable. Here are some trends to watch out for: However, diving into this world requires a careful business plan to make it happen. Moreover, it’s hard to do it all by yourself; you’ll need a good team to partner with in different steps of the app developing process. Here are some of them: Generate a great business idea and analyze the competitive market. Write down the features and create design mockups. Design th app and partner with a developer/coding team. Submit your app and initiate a marketing plan upon approval. Collect feedback to improve user experience. Overall, if you spot a market gap and create a high-quality app, this attempt may turn into a lucrative business that breeds a lot of money based on downloads. 11. Create a Podcast Revenue potential: You can earn up to $900 for 10,000 downloads per episode. This range varies based on affiliate sales and the audience’s support. Requirements: Recording equipment and a hosting website. For those who love narrating stories, podcasting is a great idea that can turn into a successful small business to make extra income. The magic recipe is to find a topic you’re interested in to ensure that your podcasts are unique and this process doesn’t bore you out. Most podcasters share their work on Spotify, Google, or Apple Podcasts. When your first episode is ready, you can choose a hosting site to get started. Here are some options: Buzzsprout RSS. com Podbean Captivate You’ll also need some extra podcasting tools, such as podcast recording and editing software, to secure high quality and a design tool like Canva or Fiverr to create your artwork at the beginning. Later, as your audience increases, you can monetize your podcast by using affiliate links, and gaining sponsorships or support from your audience through Patreon or similar platforms. 12. Sell your Photography Revenue potential: You can make approximately $45,125 annually. Requirements: Photoshooting equipment and editing software. If you love capturing moments through photos and have a unique angle and aesthetics, you can start a small photography business. When you find what you like to shoot and the style you’ll portray, you can create a business plan. Every photographer has different needs and equipment based on the type of business they build, but a professional camera, a reliable computer, and photo editing software are essential to bringing spotless results. Once your business plan is ready, you can create a portfolio and reach out to clients. Initially, offering free photoshoots or asking for referrals to start building a network may be wise. Additionally, to keep your customers engaged and/or reach out to new prospects, consider learning email marketing for photographers. However, if you’re looking for a part-time gig, you can also sell your photos at stock photo sites. The rate you’ll receive depends on many factors. For example, royalty-free sales, it can start from $0. 10 to $99. 50, but for extended licenses, you can make up to $500. Here are some stock photo sites to check: Shutterstock iStock Photo Getty Images The same applies to videography, as many business owners search for ready-made footage for campaigns to reduce costs. No matter what path you choose, double-check for copyright violations before submitting your work to avoid unwanted surprises. 13. Work as An Editor/Proofreader Revenue potential: Freelance editors can earn up to $40,000 annually, but it depends on the niche and experience. Requirements: Previous editing experience is usually a prerequisite for clients. For those who love reading and have attention to detail, editing, and proofreading are clever freelancing options. Most businesses require previous experience to trust you with this process, and a degree in Literature or Journalism is often a plus, even though they are not mandatory. Source Most editors have previously worked as writers, and they understand different types and levels of editing. To gain more clients, it’s wise to specialize in a specific niche to increase your authority in the market. Plus, if you’re still a beginner, you may need to attend a relevant course to excel in this skill before you land your first gig. Finally, many freelance editors build dedicated websites following SEO principles to attract the right people or share their portfolio with people they’d love to partner with. You can also check platforms like Upwork, FlexJobs, and Craigslist. 14. Sell your Craft Online Revenue potential: Successful sellers can earn up to $46,000 per year on Etsy. Requirements: Adhere to the policies of each platform. If you enjoy creating your own craftwork, such as jewelry, pottery, or printed T-shirts, you can sell them online to make extra money. Even though starting an online store can be a good business idea, it can be challenging for people with a small budget. Instead, you can create an Etsy store, inside a platform with 96. 3% active users, most of which stay loyal to the platform over time. Building a profile is pretty straightforward, so you don’t need to worry much about the logistics. If Etsy is not your type or you want to access different digital platforms, you can also try Facebok Marketplace, Amazon Handmade, or Handmade Artist Shop. 15. Provide Transcription Services Revenue potential: The average salary for transcribers is $38,439. Requirements: Great listening and writing skills, fast typing, and a reliable computer. Another flexible part-time business opportunity for fast typers with a good ear is transcribing. Transcribers covert human voices from audio or video to text while minding the cohesion, grammar and spelling correctness. Most brands won’t just require you to type fast but also have some experience in their niche, especially if we’re talking about medical transcription services or fields with complex terminology. As you get better at it, you can also land a full-time job as a court reporter, captioner, or corporate transcriber. Does that sound like a good idea? You can search for your first gigs at Rev, TranscribeMe, Flexjobs, and similar sites. 16. Become a Virtual Assistant Revenue potential: You can make from $21,000 to $56,000 annually based on the market. Requirements: Organization skills and knowledge of the latest workplace technologies required in your field. Many businesses look for part-time employees to conduct administrative support, which doesn’t require physical presence. Virtual assistants can handle various tasks based on the business, such as scheduling appointments, bookkeeping, travel arrangements, etc. In many cases, these gigs can be completed by people with little or no experience that learn the work hands-on. However, you need to excel in time management and organization skills, be a fast learner and tech literate to fulfill your day-to-day responsibilities. If you’re interested in virtual assistant jobs, find your next roles at websites like Fiverr and Wishup or on well-known job boards, such as CareerBuilder and Indeed. 17. Try Resume/Cover Letter Writing Revenue potential: The average salary of resume writers is $37,436. Requirements: Writing/proofreading skills and relevant certifications. Did you know that many people seek help with resumes and cover letters to stand out from the fierce competition? If you’re good at writing and building templates and know the real drill of the job market, you can definitely give it a go. To thrive in this work, it's vital to gain related certifications by attending workshops on how to write winning resumes and cover letters. It’s also essential to sit down with your clients to grasp their needs and read the job posting in-depth to understand what the prospective employees look for and emphasize the right elements. Overall, this is a perfect home-based business that requires few resources and gear, such as a computer and basic design tools to create unique CV templates. 18. Start A Consulting Business Revenue potential: It depends on the business and previous work experience - according to Glassdoor, the average salary is at $108240 yearly for independent consultants. Requirements: Previous work experience, managerial and networking skills. If you have a long-year experience in a specific field, for example, social media management or real estate, and you’d like to share your knowledge with beginners and other professionals, you can create your own business as a consultant. To succeed in this effort, you must build a thorough business plan from scratch and gradually shape your brand. You should also organize your promotional efforts to attract potential customers. From social media networking to paid ads and organic reach, find the silver lining that will help you obtain your customer base. This job may also require physical presence based on the niche market, but it’s up to you to decide how you’ll operate, as you’ll be your own boss. And one day, if your business scales up, you can hire more people to join your vision. Good Business Ideas - Offline Let’s move to some good business ideas that usually require physical presence: 19. Daycare Owner Revenue potential: The average salary is $39,496 per year, but it depends on many factors. Requirements: Fulfill licensure, insurance, and inspection conditions. Relevant education is a must. If you love babysitting and have practiced it in the past, why not open your own daycare business? If you already work for certain families in your neighborhood, you can make this move more safely. You start this business at your own place if there’s room for it, and then move to a facility if your customers increase. Ensure that your place offers positive stimuli to children, with room for plenty of activities, to keep both children and parents happy in the long run. As your childcare business grows with hard work, you’ll need to partner with more professionals and maybe create classes for different ages and needs to give a more personalized experience to children. 20. Bed & Breakfast Revenue potential: It depends on how many rooms you offer. An average gross salary can reach $182,500. Requirements: State licensing and supplies. Are you a fan of the hospitality sector and have property close to a touristic region? Then a Bed & Breakfast is a great business idea for you! B&B businesses accommodate guests for a short period of time, usually overnight and offer them breakfast in the morning. Many travelers opt for these room types as they offer a more personalized experience and give them opportunity to grasp the local lifestyle and traditions. Source Once your rooms and facilities are ready, you need a thorough marketing plan to gain more popularity and not solely rely on word of mouth marketing. For example, you can build an SEO-optimized website like the above with easy navigation and run paid ads on social media to attract the right audience. You can also list it it on platforms like Airbnb to gain more coverage. 21. Landscaping Business Revenue potential: The annual salary is approximately $28,952 per year. Requirements: State licensing and relevant equipment. Do you enjoy gardening, tree-trimming, and seasonal decor for your own home? Then you can consider starting a relevant business to help people in your neighborhood or region with the same services, especially if you have an eye for outdoor design. As you gain more customers, you can build a portfolio and share your work on social media to expand your business. To scale it even more, it’s wise to get relevant training at prestigious organizations where you live to turn your passion into a real profession over time and maintain your customers’ trust. Once you get the required licenses based on the exact landscape work you do, you can invest in equipment, such as a shovel, a rake, etc. 22. Delivery Services Revenue potential: It ranges from $64,000 to $96,000 annually, but it depends on many factors. Requirements: A fleet of vehicles and a spot-on ordering system. Delivery and courier services are also on the rise. With most purchases and transactions happening online, businesses search for trustworthy delivery partners to safely transfer their products to customers. Therefore, if you have money to invest in vehicles and are willing to create a business plan, this option is viable. Remember that catering to a niche market, such as food or medical delivery, will be much easier. It will enable you to build a safe customer base faster and mind your competition more effectively. 23. Pet Services Revenue potential: It depends on your chosen role. For example, pet groomers can earn up to $45,552 annually. Requirements: Previous experience with pets and relevant licensing if needed. Pet owners with busy lives always search for reliable services for their fluffy family members. If you care for pets, you can choose one of the various roles in that niche, from pet sitting while “humans” are on vacation to dog walking. You can set up a profile on relevant sites and ask for referrals to get started. Pet grooming is also a great option if you’re willing to get relevant training and certification. You’ll get to take good care of the pet’s hygiene and report on potential skin problems. You can either pay home visits or open your own grooming parlor in a neighborhood with low competition. 24. Property Manager Revenue potential: The average salary is at $49189 annually, but it depends on how many properties you oversee and in what areas. Requirements: Real estate licensing and credentials are usually required. If you don’t have a property for rental or the resources to start your own Airbnb or Bed & Breakfast venture, you can get into property management instead. As a property manager, your responsibilities depend on the rental unit you overview. However, your main tasks will be preparing the property for the next visitors, overseeing if repair or maintenance are needed, and communicating with the cleaning business to ensure everything remains spot-on. In other cases, you’ll get to complete the applicant screening and communicate with customers. Previous experience and real estate licensing are usually required to become a property manager based on your operating region. 25. Cleaning Service/Organizing Revenue potential: House cleaners make up to $27,996 on average. Requirements: Previous experience and knowledge of cleaning supplies. Do you enjoy caring for your household and wouldn’t mind getting some other places perfectly clean? Then a cleaning business would be right for you to make extra money. You can start from houses in your neighborhood, and when you learn the tricks of the trade, reach out to small businesses. And who knows, if things start flowing, this part-time gig might turn into a profitable business and even a TV show! For those who master household organizing like Marie Condo, there’s also plenty of room for you in the industry. Consider setting up a social media profile with tips and tricks and land your first job. 26. Food Truck Revenue potential: You can earn between $24,000 and $153,000 per year based on your service. Requirements: Food service license and health permit - check specifics in your region. If you are passionate about food and culinary services, you can start a small food truck business. Even though street food is the first thing that comes to mind, you can also sell other delicacies and move your business from time to time. For example, traditional products are top-rated among consumers. For starters, you can rent a truck from leasers, such as Roaming Hunger, and explore what your potential customers look for and what you can do differently from your competitors. Once you feel ready, you can invest in a truck and build a business plan for your food service. 27. Driver Revenue potential: An Uber driver usually earns up to $20,000, but it can increase for Delivery service. Requirements: A valid driver’s license, driving experience, and auto insurance. Are you looking for ways to increase your monthly revenue and hold a valid driver’s license? If you enjoy driving, you can turn this into a business by joining platforms like Uber and Lyft. Source Before joining any provider, check the requirements carefully to ensure that you check every box. You’ll also need to follow the customer service rules of each platform to contribute to retention and loyalty down the road. 28. Handyman Revenue potential: They can make approximately $44,648 annually. Requirements: You may need relevant licensing depending on the region you operate. If you enjoy repair work at home, then you can consider doing it for other people, too. You can start with family and friends, and as you gain more experience, promote your business on social media or build your own website. To gain more customers faster, it’s best to specialize in a specific area, such as upholstering, to promote your business accordingly. Moreover, it’s important to see if there are specific licenses or requirements to fulfill to kick off this job based on the region you’ll operate. 29. Event Planner Revenue potential: The average annual salary can reach $47,540 yearly. Requirements: Hands-on experience and relevant education are assets. Are you a creative and fully-organized person that enjoys hosting events? Well, you probably see where this is going. Kick off your own event planning business and create themed happenings for people’s special days. As with good business ideas, specialize in a specific event area, such as children’s birthday parties or weddings, to attract the right audience faster. It’s best to start with people you’re familiar with to gradually build a portfolio and increase your customer base over time. Check the graph below to find some trends: As your business grows, you’ll need to sharpen your networking and negotiation skills to choose suitable suppliers that offer excellent quality at a great price. 30. Packing Services Revenue potential: Packing businesses can earn up to $44,648 yearly on average. Requirements: Relevant equipment and licensing. Even though moving to a new house or... --- ### 10 Email Newsletter Design Tips for Beginners [& Examples] > Looking to create captivating emails? Here's a list of 10 email newsletter design strategies and examples to get inspired from - Published: 2023-02-28 - Modified: 2025-05-07 - URL: https://moosend.com/blog/email-newsletter-design/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner Email design trends change fast—some day it’s all about dark mode, and the next it’s interactive elements. But as the well-known Italian designer, Massimo Vignelli, said: "Styles come and go. Good design is a language, not a style. " Likewise, crafting stunning campaigns isn't about following email newsletter design tips and trends; it's about how your brand speaks to subscribers. The layout, the visual components, even the white space bring something to the conversation. So, the focus should be on creating a visual language that makes subscribers recognize your emails. With the right guidance, your newsletters will become a goldmine that establishes this language. To master email design, this blog post will provide you with: all the essential information on key email components the best tips to make your emails stand out email newsletter examples and templates to customize and use right away Before we dive deep into email newsletter design, let’s understand what comprises a good newsletter. What Are The Key Components to Include in Your Email Newsletter Design? Email newsletters consist of different design elements that create a unique visual experience when combined. As they say, a picture is worth a thousand words, so below you’ll find a visual representation of the main components of an email newsletter: Now let’s take a closer look at what each element involves. 1. Subject Line & Preheader Text The first component of every email newsletter is the subject line along with the preheader text, i. e. , the summary text following the subject line. These two the first thing the user sees in their inbox. As such, it's the decisive factor determining whether they will open your campaign. In fact, according to recent research, 33% of email recipients open an email solely based on its subject line. Besides open rates, subject lines impact other crucial email performance indicators. If your subject line looks “weird” or spammy using words like “earn” or “cash” and tactics like excessive use of special characters, you’ll be getting spam complaints or unsubscribes. The purpose of subject lines is to draw the reader's attention and communicate the value of the email so recipients know what they're about to read—and why they should. So, they should be straightforward and informative. And don't forget to include your primary message at the start since subscribers are likely to skim through their inbox quickly. For example, if you want to promote a Buy One Get One (BOGO) deal, highlight it in the first words. Pretty much the same rules apply to your preview text. It must give additional insight into the message or offer that's inside the email. In the BOGO deal we mentioned, the subject line could be something like “Today only: Hurry in for our BOGO offer” complemented by the following preview text: “Buy your favorite and get a second one for free. ” 2. Header The header of the email is the first thing your subscribers see when they open your campaign, preceding the email copy. Traditionally, it has three elements: your company logo, brand name, and menu bar. Since it displays the most critical components of your brand identity, it helps you make your campaign immediately identifiable. It’s also common for brands to include a ‘view in browser’ link in the header. By doing so, they offer subscribers the option to view the email newsletter the way it was meant to—in case there's trouble with image downloading, for example. As a result, you improve the user experience. Occasionally, there are navigational links, providing readers with quick access to key pages on your website. An eye-catching image and a clear headline could also work to urge recipients to read through. However, make sure you don't cram the header with too many links or other elements. The most effective headers are simple, straightforward, and uncluttered. Sometimes, businesses choose to add a few words about an ongoing perk such as a discount or free shipping. Just like Patagonia does in this clear and attention-grabbing header, offering helpful links to their website and details on the free shipping offer. 3. Background As the name implies, it’s what lies behind your email. It could be anything from a plain color or a custom background image. You may get even more creative, using elements like animated gifs as your email design background. Some brands prefer to leave the background “blank” (white), while others use beautiful and bold colors or nice custom assets that really make their emails pop. The aim of the background is to surround your email and make it more eye-friendly. It serves as a subtle means to create a unique color balance in your email campaigns, too. The most critical aspect here is that the background blends nicely with the rest of your email and doesn't draw attention from the core message. And let's not forget that proper color contrast between the background and the diverse email elements is a key factor for creating an accessible newsletter design. 4. Email Copy The next major component is the email copy, which consists of all written parts inside the main body. Above all, it's the email design component that delivers your campaign message. It's important to align every part of your email copy with a specific marketing or sales purpose. For example, if the purpose is to inform subscribers about an upcoming sale. The copy should reflect that intent. Therefore, the way you express your message to prospective customers must be clear, leaving no room to doubt and answering all the potential questions. As a rule of thumb, it’s preferable to keep your email copy short yet informative. Subscribers nowadays skim through the email content rather quickly. So, they need just the right information, and they need it instantly. 5. Visuals Visuals are an essential part of a successful email campaign since they support the copy while making the email more skimmable. That makes them perfect for use in emails where the reader needs to understand the value of the message as soon as possible. Also, according to the picture-superiority effect, visuals leave a stronger mark on human memory. In simple terms, they stick with us longer than words do. Keep in mind, though, that striking the right balance between text and visuals is one of the most important newsletter design tips. This means you shouldn't go too heavy on visuals because their excessive use often comes at a cost. Think of slow loading times, visual overload, and accessibility issues for the visually impaired. In the following email, Starbucks uses clean and high-quality product images. Keeping them to a bare minimum, they ensure a modern yet balanced design that doesn't overwhelm the reader. 6. Buttons (CTAs) What would an email newsletter be with no conversion point? The answer is incomplete. Here's where an email call-to-action enters the game. Your email CTA is the star of your email, representing your campaign objective. Depending on your goal, CTAs may lead to various actions such as registering for an event or downloading a piece of content. To perform them, subscribers are directed to your website or landing page. While it's not wrong to add multiple CTAs in an email, using too many is likely to have a negative impact and disorient subscribers. On the contrary, a single CTA allows your audience to focus on a key action. If you have one main email CTA, it's wise to place it above the fold so your readers can detect it right away. 7. Footer The footer lies at the bottom of the email. This doesn't mean it's less important than other, more prominent assets. First of all, it includes your brand's social buttons. These allow subscribers to Adding social buttons as part of your design can help you grow your email list and boost brand awareness. Moreover, the email footer displays your contact details, such as your physical address and phone number. This piece of information is crucial for leaving the communication lines open, offering subscribers extra contact points. Besides that, including your physical address in your emails is a legal requirement in many countries. You’ll usually find the unsubscribe button as part of the footer so readers can easily opt out. You can add a note at the bottom of the footer, too, reminding subscribers why they are receiving your emails. Finally, at the footer, you may find the sender’s email signature along with a photo. This is a common tactic in email marketing for bloggers or other types of content creators. Just like Julie Blanner does in this email footer, including a head shot and a catchy moto for memorable communication. She also has her social media accounts readily available, as well as links to unsubscribe and change preferences. 10 Email Newsletter Design Best Practices Now that we’ve seen the main components of an email, let’s dive into ten effective email design strategies to ensure aesthetically pleasing, well-structured, and on-brand emails. 1. Start with the Right Email Template Designing an email newsletter from scratch can be daunting, especially for beginners. By selecting a pre-made email template, you can use it as your foundation and then focus on customizing it for your needs. Fortunately, the top email newsletter software available in the market offer an abundance of email newsletter templates for several use cases. From promotional and seasonal templates to company announcements, you can find the one that fits your campaign goal. You can even save your favorite ones for different purposes, tweaking different elements as you see fit. Basically, email templates save you time while guaranteeing polished and consistent email design across campaigns. Another benefit of this valuable design tool is that they’re created with the best email practices in mind. For instance, their ideal dimensions remove any concerns about compromising the email design quality. Also, their mobile-friendly designs make them render perfectly on every device. Which is crucial in a world where most emails are displayed on mobile devices. Lastly, email newsletter templates follow accessibility standards. That way, you deliver the same, impeccable experience to every user, regardless of the circumstances. Here we have an eCommerce newsletter template that you can easily customize and use for your own business right away. Just add your own logo to the dedicated place above the fold using the drag-and-drop editor and tweak the CTA to match your objective. The simple and slick email design will make your key point stand out, whether it's promoting new products or sharing important updates. The clever addition of a customer review section allows you to showcase the value of your products and add credibility to your message. Need more templates like the above? Don't miss these 7 Email Newsletter Designs for your business. 2. Have A Clean and Organized Layout A clean and organized layout helps in reducing distractions for your readers. At the same time, it makes your newsletter easily scannable. Due to subscribers’ short attention span, you should always prioritize information properly. To achieve information hierarchy, divide your content into organized sections. Then, put the most important things first, preferably at the top of the design. After all, it's the part of the email readers tend to check out the most. Don't neglect investing in other effective practices to highlight your key points. Some of them include: Adding headings and bullet lists Using color contrast Making part of the text bold Separating elements with white space Another point is considering the alignment of all sections to achieve a symmetric presentation. Otherwise, a plurality in alignment choices may create visual noise and lead to subscribers straying away. But what's the ideal email layout? While there's no right and wrong answer, a single-column design allows for easier scrolling on smaller screens, and a smoother reading experience for all users. Now let's see how a clean and well-structured email design example and one with visual noise look like: 3. Brand Your Email Campaigns It’s essential that your customers recognize your emails as soon as they see them in their inbox. This tactic helps you maintain a consistent look and feel, which, in turn, keeps your brand top of mind. To that end, the first step is to add your brand logo and tagline in your email header. Placing them prominently at the top of the email makes them visible, allowing subscribers to instantly understand where the message comes from. Another excellent place to display your brand personality is your email footer, including your unsubscribe button, social media links, physical address, privacy policy, and contact information. You could even use a memorable to leave recipients with a lasting message. Moreover, you need to select a certain font that you’ll be using in your email designs. If you use specific fonts on your website, consider adding them to your email campaigns to achieve a seamless experience. The same goes for your brand colors, a critical element for a consistent look and feel. Additionally, your graphic elements must follow the same design logic as your website to increase the recipient's familiarity with your brand. If you’re using a pre-made template, don’t forget to customize the design to fit your branding. Lastly, if your email CTA directs readers to a landing page, you might want to match its design with that of your email to create a consistent experience from start to finish. In this welcome email example, Nintendo has placed its branding elements across the whole campaign. Their characteristic logo is used both in the header and footer—where you can also find the brand's social media buttons. Also, they've made their mascot Super Mario the protagonist by using his image in the header, so readers instantly make the connection. Apart from these elements, the color scheme is consistent throughout the campaign, from header to CTA. They've even placed a branded background at the top, a smart addition to make the email stand out. 4. Use Color to Elicit Emotions Color is a particularly important element in email newsletter design due to its power to evoke emotions and send specific signals to the human brain. According to research, your color choices attract different types of buyers, too. For instance, red and orange are likely to catch impulse buyers’ attention while navy blue and teal work better for targeting budget-conscious shoppers. But how will you know which colors to use in different cases? Let us give you a general idea of what cultural conventions in the West dictate regarding the use of colors. Black is considered powerful and elegant, while it’s often associated with luxury items like expensive cars. Red relates to energy and, typically, brands turn to it to create urgency. This is why it's often found in CTAs. On the other hand, blue offers a calming effect, evoking serenity. Businesses, especially in the tech industry, use it to create a sense of security and reliability. However, remember that finding the right colors for your emails depends on your brand, too. Your preferred color scheme is directly linked to your unique identity, helping with brand recognition. So, it’s usually safer to select a color palette that’s complementary to your identity. Besides, diverse campaign objectives may call for different color schemes. A Christmas email could require red and green to match the holiday spirit while, for a Valentine's Day campaign red and pink are ideal to associate the message with the warm atmosphere. In the above email template, combining purple, pink, and white creates a soothing newsletter campaign. The CTAs make a wonderful contrast with the rest of the email. What’s more, this template is easy on the eye and scannable. With the addition of high-quality images, you can make your campaign eye-catching and relatable. In the above example, the colors purple, pink, and white are combined to create a soothing newsletter campaign. The CTAs make a wonderful contrast with the rest of the email. What’s more, this template is easy on the eye and scannable. This layout offers everything you’d want your customers to see, from solutions to their problems to badges serving as social proof. With the addition of high-quality images and actionable language, you can make your campaign relatable. Use this template 5. Add Stunning Visuals Visuals play a major role in designing engaging newsletters. If you're looking for reasons to incorporate them in your emails, here are just a few: They get the value of the message across quickly They turn complex ideas into digestible format They make readers relate in a more direct way compared to text They create a pleasant reading experience They reinforce your brand identity—if used properly An excellent strategy, especially for product promotions, is to put the product at the center and a stunning image at the background. If you want to promote different products, incorporate high-quality images and accompany them with compelling descriptions. Ideally, you'd want to match the newsletter visuals to those of your landing page. Visuals aren't limited to images, though. You could embed GIFs, infographics, or videos in your email if it fits a certain purpose. For example, customer testimonials might be more persuasive in video format and video tutorials could convey your key points more clearly. Whatever you choose, remember to place visual components strategically, making them your focus point. What would work better: placing a relevant image before the CTA, reinforcing the value of the required action, or after it? And don't neglect adding a suitable alternative text to every image. This helps you avoid subscriber frustration if the email client doesn't display images by default. Plus, it's a crucial accessibility standard to enhance a seamless experience for all users. Before sending your emails, make sure you test visual components and use the preview option of your email marketing platform to ensure everything works great on all devices and internet service providers. 6. Use Web-Safe Fonts Best email newsletter design strategies could not but include typography. Believe it or not, the font you choose for your newsletters influences the way your audience perceives your emails. It's an essential readability factor, too. With the right typography, your messages come across as more clean and easy to understand. For this reason, avoid decorative and fancy styles since they might hurt the user experience, especially for people with cognitive impairments like dyslexia. Keep in mind that different email clients and web browsers display newsletters in different ways, too. To ensure your emails look good on all of them, it’s advisable to use legible and web-safe fonts. Don’t go overboard and use too many different fonts in your newsletter design. Stick to one or two email fonts instead. You can check out a list with the most popular web-safe fonts here. Generally, it’s a good idea to use a similar or the same font as the one you’re using on your website. This way, user experience remains consistent across touch points. If you want, you can use different type face for your headlines and email body. Are you looking for more contrast but are unsure about font sizes? The general rule is to keep your headlines between 20-26 px and your text between 14-16 px. As you can see above, Canva benefits from ample white space to increase readability. The font the brand chooses for their newsletters is Helvetica, which is a sans serif font ideal for email campaigns. The CTA button is aligned with the brand’s colors and stands out due to the nice color contrast. 7. Keep Your Text Short And Engaging The aim of a great email newsletter design is to get your target audience from the email to your website or landing page. So, you need to figure out how to deliver value easily and quickly. The way to do so is by keeping your email copy short and engaging. Avoid long walls of text that discourage readers. In case you have to send a longer newsletter, break up large blocks into smaller and digestible chunks to minimize the mental load. Think of adding white space, relevant visuals, or bullet lists to optimize the experience. Humans usually read from left to right. Therefore, left aligning your copy works better in email design since it improves the reading experience for all users. To give readers the main point of your email, a good design strategy is to craft a strong and informative headline. Moving to the copy, make it concise and useful, staying away from sounding too promotional. An effective way to make the message feel more relatable is going for the second person in your copy. Also, put the key information front and center for readers to spot immediately. If you want to promote your new products, add compelling images and engaging descriptions at the beginning of the email. In case you’re promoting blog content, it might be a good idea to include snippets that tease the content, leading to a “read more” CTA that takes subscribers to your blog. Don't forget about your brand tone. When users have gotten used to formal language from a brand, coming across a newsletter full of puns, GIFs, or playful language will strike them as odd. However, you're allowed to a few creative changes if the occasion call for it, i. e. , spicing up a Christmas campaign. Warby Parker has created an email newsletter that manages to pique the readers’ interest in just a few lines of copy at the top of the email. Then, the bold and actionable CTA gets straight to the point, inviting readers to explore the collection. But the best part is the fun graphics taking over next. They suggest alternative ways to wear the brand's sunglasses, giving the email a playful twist. And they do so while maintaining a simple and sleek design. 8. Design Mobile-Friendly Emails Mobile responsiveness has turned from nice-to-have to must-have. To design a great email newsletter, you need to anticipate that some people will view it on smaller devices. This is why a mobile-first approach is of utmost importance in email newsletter design. The first step includes ensuring that your email marketing tool offers templates with responsive designs. Meaning, they render well on all screen sizes. Most of the times, a single-column design is also the best choice as it's the most mobile-friendlyoption. You should use optimize image size for mobile, too, so these files don't increase your email loading times. Opt for vertical orientation and short copy to facilitate scrolling on mobile devices. When it comes to your subject lines and preview texts, keep them brief because part of them could get cut off on small screens. As to your email links and buttons, they should be large enough for mobile users to easily see and tap on them. With a newsletter tool like Moosend, tailoring your email design becomes effortless since you can edit both your desktop and mobile version through the same page on the Editor. Specifically, you can hide elements that won’t look good on mobile. This way, you achieve an optimized user experience without compromising the design you envisioned for the desktop version. What's more, you can preview how your campaigns look on all devices and A/B test different variations to determine which elements work better for mobile users. Let’s see what creating different email versions for desktop and mobile means in action below. On the left side, we have the desktop version of a Valentine’s Day newsletter template by Moosend, while on the right it’s the mobile one. As you can see, in the mobile version we hid the background image as well as the heart visual to achieve a cleaner design. You can do the same for any newsletter through our platform, without creating a duplicate campaign. Take me to the editor 9. Consider the Design and Placement of Your CTAs The overall success of an email campaign depends on whether you successfully lead readers towards your call to action and have them click on it. To help subscribers reach it, invest in the inverted pyramid model, guiding the reader's eye from the top of the email down to your CTA at the bottom. Use a headline that attracts attention, provide concise copy emphasizing the value of the offer, and use a clean design so your CTA stands out. Basically, this scheme eliminates distractions, with every email component urging readers to read through the content and click the email CTA. Your work doesn't end with this scheme, though. There are other ways to make your email CTAs visible. Some of them include placing them at a prominent place like the top of the email, using bold colors, or adding enough color contrast between the CTA and its background. Since they're the element most responsible for conversions, the copy used in them must be actionable to inspire action. Email CTAs may also come in different forms, such as a button or a link, shapes, and sizes. When it comes to their ideal dimensions, make sure that they're large enough to optimize the mobile experience. As a rule of thumb, the average size is 47. 9 px while Apple suggests 44 px for mobile devices. You could repeat your CTA throughout the email content, too. If you choose to have more than one CTAs, invest in the right structure and color choice to distinguish between them and make your primary one the email hero. For example, put your main CTA above the fold so no reader misses it or make it bigger than the secondary ones. 10. Create Plain Text-Emails Plain text emails are often treated like the underdog of email newsletter design. But while HTML emails have their charm, sometimes they can be too distracting. There are occasions when a plain email might be better suited for the job. That's because they have a simple format and usually include only key information. Plus, they serve accessibility purposes and are easily read on mobile. But their main disadvantage is that they're less engaging, lacking the power of interactive elements. Here's where a “hybrid” email campaign comes into play, an HTML email that looks like a plain text one. Such an email design allows you to be flexible while combining the best of both worlds. Recipients will see the call-to-action straight away since text-based emails have fewer distractions and message delivery is more effective. An additional benefit of these hybrid emails is that they're ideal in B2B scenarios. They inspire trust, keep the reader focused, and serve as an excellent way to start a conversation. Finally, due to their nature, people don't perceive them as a blatant sales pitch. Let’s see an example of an HTML email that resembles a plain text one. In this automated thank you email, new subscribers are greeted by the CEO of Milanote. While we get that this is an HTML email thanks to the logo, it has the feel of a plain text one. With the addition of personalization (the subscriber’s name), this email creates a sense of intimacy, enhanced by the fact that it comes from the CEO himself. 5 High-Converting Email Design Examples It's nice to have a roadmap on what constitutes an effective and eye-pleasing email newsletter design. But how about moving from theory to practice? Below, we've gathered some of our favorite email design examples to spark your inspiration. 1. Moosend's Cart Abandonment Template What to steal: The minimalistic and clean email design that focuses on the primary message of the campaign, which is to urge the subscriber to complete the checkout Moosend uses a straightforward and mobile-friendly structure with clear sections and white space to separate different email assets The addition of attention-grabbing visuals are the secret sauce for cart abandonment emails to hit their mark—here, it's the animated GIF catching the eye Take it! 2. Pop In a Box's Offer Email What to steal: They include a prominent and high-quality visual highlighting the compelling offer The offer is repeated in the headline and throughout the email copy, adding urgency to the mix. The inverted pyramid scheme used directs the eye towards the actionable CTA-which has a cool contrast with the white background, too 3. Who Gives a Crap's Promotional Email What to steal: The email copy is fun and lighthearted, aligning with the playful brand tone The ideal balance between visuals and text and the clear hierarchy facilitate the reading experience while guiding the reader's eye towards the CTA They invest in a color palette that's easy on the eye while making the CTA pop with the green color that's in contrast with the background 4. Finn's Love Your Pet Day Email What to steal: The combination of pink and blue create a visually-appealing contrast while matching the colors of the product packaging Finn places the products at the center of the email design, followed by a strong CTA that includes the name of the product in the copy The image of the girl with her dog, placed above the fold, is powerful in evoking emotions and making subscribers relate 5. Moosend's Halloween Template What to steal: The bold combination of black and orange is perfectly aligned with the holiday spirit The pumpkin at the center, divided by the email CTA, is a clever way to guide the reader's eye towards your conversion point Moosend opts for a straightforward design with just the necessary elements, which is ideal to minimize distractions and help readers focus on your holiday offer From Design to "Send' Creating effective email newsletter layouts requires a certain mix of inspiration and functionality. The above email newsletter design tips are easy to follow and you can integrate them right away into your existing email marketing strategy. The email examples, on the other hand, are perfect to draw inspiration from. As to the functionality part, you should be looking for a user-friendly email newsletter creator with powerful capabilities and ready-made email templates that require no technical experience to customize. So, sign up for a Moosend account and stun your audience with outstanding designs. --- ### Flodesk vs. Mailchimp: Comparison Guide [2025] > Today we compare Flodesk vs. Mailchimp to help you find the best email marketing tool for your business, focusing on features and pricing. - Published: 2023-02-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/flodesk-vs-mailchimp/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Intermediate When choosing the right tools for your marketing stack, you should explore numerous options and compare your top choices to find the best one for your business. If you want to determine whether Flodesk or Mailchimp is the most suitable platform, then keep reading. Today, we will do a Flodesk vs Mailchimp comparison, focusing on the features, user experience, integrations, support, and pricing, as well as offer you three alternatives. Flodesk Vs Mailchimp: Pros & Cons Every platform has its strengths and weaknesses. Let’s take a look at them first to have a better understanding of the features we will compare later on. Let’s start with Flodesk. Flodesk: Pros & Cons Below, you can see the advantages and disadvantages of Flodesk based on user reviews: Pros Cons Quick learning curve Intuitive dashboard Professionally-designed templates Straightforward pricing model Step-by-step tutorials Unlimited email campaigns Very simple No A/B Testing or advanced segmentation No SMTP server Steep pricing model No custom HTML code Limited customer support Flodesk seems very easy to use and has some of the most aesthetic and visually appealing templates for your email marketing strategy. The short learning curve is ideal for beginners, and the step-by-step tutorials in the Academy will equip you with everything you need to use the tools more efficiently. However, Flodesk has some significant cons you need to consider before purchasing. First, this email marketing platform may be intuitive and easy to use, but it lacks functionality. More specifically, it doesn’t offer advanced features, including A/B Testing, a helpful tool to optimize your campaigns. Furthermore, integrations are only available through Zapier. And while the tool is ideal for connecting your apps, native integrations are always preferable and save you time. Mailchimp: Pros & Cons Now let’s take a look at Mailchimp’s strengths and weaknesses: Pros Cons User-friendly email editor Advanced A/B Testing functionality Integrations with 500+ apps and add-ons Powerful reporting and analytics In-built CRM Native commerce tools Steep pricing model The free plan is very limited Not many advanced customization options No merge audience feature Not flexible email flows Mailchimp is among the most popular email marketing tools that businesses choose. The user-friendly editor, the testing tools, and the reporting and analytics features are some of the things that users enjoy. The in-built CRM and the native commerce tools will also help you manage customer data and improve your audience’s experience. While Mailchimp has its strengths, we can’t overlook the existing cons. One of them is the steep pricing structure that the ESP has after you decide to upgrade. The free plan has recently been limited even further, so it’s not an option anymore for growing businesses. Best For - Industries Before we move on to the feature and pricing comparisons, let’s see the industries that use these email marketing services. Flodesk SMBs can easily benefit from Flodesk’s email marketing tools. Small business owners can use the available features to create beautiful email designs without having any technical expertise. However, the best industry for it is eCommerce. Flodesk offers dedicated tools, including sales pages, checkout pages, upsells, payments, and more, to help you power up your business. Mailchimp Compared to Flodesk, Mailchimp is a tool that various industries can use to build their email list and target it with email marketing campaigns. The tool is suitable for businesses of all sizes, including Enterprises. ECommerce businesses, publishers, agencies, and SaaS can use this email marketing software to engage and convert their target audience. Flodesk Vs Mailchimp: Feature Comparison To make our comparison more in-depth, we will analyze some of their best features, including the eCommerce tools that both platforms have in common. Before we do that, though, here’s a simple table comparison between the two tools: Now, let’s explore some of them. Email Builder Flodesk has a drag-and-drop email editor that allows you to create campaigns by rearranging the elements you like. For instance, you can use the menu on the right to add your text and customize it using the available options. The email builder offers ease of use, a clean interface, and a minimal learning curve. However, if you are used to builders that allow you to add custom HTML code, Flodesk may not be ideal for you as it doesn’t offer the option. Now let's see Mailchimp's. Mailchimp’s email editor may seem slightly more complicated than Flodesk’s, but it is still easy to use, offering many advanced elements. It’s also worth noting that this email service provider has two builders you can choose based on which one you like the most. Also, it gives you the option to add surveys, products, and your own HTML code to make your creations more unique. You can use the Optimize option on the left side menu to check for errors and fix them. Pre-made Templates Flodesk has a variety of pre-made templates you can use to create visually-appealing emails for your subscribers. The designs are mobile-friendly, and you can customize them simply by clicking on them. Although you have some great options, the templates could have been organized differently to make finding what you need easier. Overall, Flodesk’s templates are modern and professional, allowing you to create stunning new email campaigns fast and easily. Now let’s see what Mailchimp has to offer. Mailchimp has an extensive template library with designs for every occasion. You can choose one of the available templates or create your own and save it in your library. Moreover, the designs are customizable and responsive; however, compared to Flodesk’s, they may seem a bit outdated. Nevertheless, you can still use Mailchimp’s templates as guides to craft a beautiful email newsletter for your audience. Marketing Automation Flodesk’s workflows are easy to set up, and you can see your sequence as you build it through the visual editor. Compared to Mailchimp, Flodesk’s marketing automation feature is more on the basic side. However, users who had difficulty figuring out Mailchimp’s workflows can benefit from the simplicity of the software. On the contrary, those who need advanced capabilities will find it a bit lacking. Mailchimp’s Customer Journey Builder, on the other hand, will allow you to create different email series for your customers. You can select from various triggers and actions to create email sequences to engage, nurture and convert your customers. Also, you have the option to craft your journeys from scratch or choose from the pre-built ones. Overall, the Customer Journey Builder is advanced and intuitive, allowing you to create the best automated customer experiences for your subscribers and customers. Flodesk Vs Mailchimp: User Experience In terms of usability, both tools have different philosophies that impact the way you experience them. Flodesk is built with simplicity in mind, which means that you are going to get a clean user interface and essential functionality with a minimal learning curve. Mailchimp, on the other hand, is geared towards professionals who are, to some extent, familiar with a few technical things. The learning curve is bigger than Flodesk’s, and the average user may find it clunky and challenging to use, especially when using more complex and advanced features, such as embedded forms. Integrations Integrating your apps is necessary to ensure a seamless operation. For this, both email marketing tools offer you the ability to connect your platform with other applications, including eCommerce software, social media networks, CRM, and more. When it comes to integrations, you can find native (through API) and non-native ones. The difference is that the non-native require a third-party tool such as Zapier. Flodesk’s email marketing tool will allow you to connect your platform through this tool or integrate directly with Shopify. Mailchimp, on the other hand, offers integrations with many different apps, including analytics, social media, customer service, WordPress, eCommerce, forms, and so on. Support & Training Both platforms will give you access to numerous channels to solve potential problems, either through customer support or other means, such as an Academy. Beginning with Flodesk, you can reach out to support through email or use the help desk. There are FAQs to help you answer simple questions and a Knowledge base you can access anytime. Regarding training, Flodesk has a University where you can find helpful tutorials. Mailchimp will provide you with everything Flodesk offers, along with phone support and live chat. In addition, you’ll get webinars and live online. Flodesk Vs Mailchimp: Pricing After checking the features and functionality, it’s time to look at the pricing plans of both email marketing platforms. Starting with Flodesk, you have at your disposal a free 30-day trial and three paid plans. As you can see, there are no tiers. You can choose the products that suit you the most and get started. Moreover, the Flodesk Email, Checkout, and Everything plans have a flat rate. Mailchimp’s pricing, on the contrary, is contact based. To see the corresponding pricing, you only have to select your email list size. Moreover, you can test the platform through the available free plan. However, it’s quite limited, allowing you to send only 1K emails monthly. Paid plans are divided into the Essentials, Standard, and Premium. They all have different monthly email sends, users, support options, etc. It’s also worth noting that Mailchimp’s pricing has recently changed. For example, the Essentials plan, which was $15/month, has changed to $17 and is now $20/month. Not only that, but the free plan has also become more limited. Flodesk Vs Mailchimp: Which Is Better? After looking at their features, user experience, integration, support, and pricing structures, we can say that both tools have strengths and weaknesses. Flodesk is a very simple service that you can get to power up your eCommerce business with dedicated tools found in the Checkout plan. Nevertheless, the lack of functionality may not be ideal for businesses that want to take their marketing and sales to the next level. Mailchimp, on the other hand, is more advanced and suitable for more industries. It offers complex workflows, advanced features, and more pricing options. However, it will be pricier than Flodesk if you have large email lists. If you want the best of both worlds, you should consider getting an alternative that will be powerful, easy to use, and affordable at the same time. Popular Flodesk And Mailchimp Alternatives Below, we found three Flodesk and Mailchimp alternatives that may be what you need. Let’s see them. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, Small businesses, Startups, Enterprises Unique feature: Powerful eCommerce AI Moosend is an affordable email marketing automation tool with advanced features and capabilities. It will give you access to a user-friendly email builder, pre-made email templates, pop-ups, double opt-in, landing pages, transactional emails, easy-to-implement marketing automation, and more. The user interface is clean, and there’s a minimal learning curve, so you won't have to spend time figuring things out, as in the case of Mailchimp. Moreover, you can take advantage of segmentation and personalization along with the advanced eCommerce AI tools to boost your eCommerce business and be one step closer to success. If you want to monitor and optimize your email marketing strategy, you can use the real-time analytics and reporting. This feature will display essential metrics, such as your open rates, click-throughs, and more. Lastly, Moosend has an expanding list of integrations to automate your marketing easily. Pricing: Moosend offers a 30-day free trial you can sign up for free to try the platform. Then, paid plans begin at $9/month for 500 contacts, offering you all the features. The pricing structure is contact based, and you have unlimited email sends, landing pages, forms, etc. ActiveCampaign Pricing: Paid plans start at $29 /month, 14-day free trial Best for: Advanced users, SMBs, eCommerce Unique feature: Powerful marketing automation tools ActiveCampaign is another great solution for those who want a more powerful Flodesk alternative to boost their email marketing. From more advanced workflows to additional features, such as the in-built CRM, you can use this email marketing software to increase your engagement, boost sales and build brand awareness and loyalty. Apart from that, ActiveCampaign has its own SMTP server service through Postmark, like Mailchimp’s Mandrill. Compared to Moosend, though, where transactional emails are included in the Pro plan, you need to pay $15/month for 10K messages. Pricing: ActiveCampaign has a 14-day free trial you can use. Then, paid plans start with the Lite at $29/month for 1K subscribers. There is also the Plus, Professional, and Enterprise plan to consider. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: eCommerce, Small businesses, Bloggers Unique feature: A/B Testing features Lastly, we have MailerLite, a simple solution to create, automate and send your email marketing campaigns. Compared to Flodesk, this platform offers extra functionality and tools to optimize your campaigns. The email builder is easy-to-use and has a variety of pre-made email templates. Moreover, there are autoresponders and email verification tools to ensure that your messages always reach your subscribers’ inboxes. Pricing: MailerLite offers a free plan, but it’s quite limited for growing businesses. Paid plans start at $10/month for 1K contacts, while the Advanced plan starts at $21/month. Flodesk Vs. Mailchimp: Which Is The Best? After looking at the above comparisons, you can decide which tool is the best for you. In a nutshell, Flodesk is a simple solution without complex elements, while Mailchimp offers complexity and more advanced functionality. To find the best solution for you, consider your goals, the user experience, features, support, and, of course, your budget. If you need an advanced solution with a minimal curve and affordability, we suggest you look at Moosend’s all-in-one email marketing solution. You can signup for a free account today and try it yourself. --- ### Lifecycle Marketing: Strategies & Best Practices [2025] > Learn everything you need to know about lifecycle marketing to satisfy customers and prospects at every stage of their customer journey. - Published: 2023-02-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/what-is-lifecycle-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Every business has a unique customer journey. Marketers should please customers and prospects at each stage with tailored marketing tactics to ensure prosperity and profitability. The concept of lifecycle marketing is familiar in the eCommerce world, especially in B2B, attempting to decode customer needs at each phase to meet business and revenue goals. This guide will show you how to use the customer lifecycle principles to create powerful, long-lasting bonds with current and potential customers that result in revenue. There’s also a special section on how to use emails effectively for this purpose. What Is Lifecycle Marketing? Lifecycle marketing is a strategy that aims to nurture customers and prospects at different customer journey stages to impact consumers' behavior as they move down the funnel. It starts with the attraction/awareness phase and lasts until advocacy. To succeed in your lifecycle marketing efforts, you should employ different promotional tactics, from social media to paid ads and content marketing. You should select each method carefully to ensure it’s what your customers need in each lifecycle stage. We discuss them further in a dedicated section below. Lifecycle Marketing Benefits So, why should a business introduce a lifecycle marketing model to its existing promotional equation? Let’s see some of the top advantages: Increased customer lifetime value through practices that promote long-term customer relationships from attraction to retention. Higher revenue by focusing on attracting new customers and retaining loyal ones. Improved customer experience that emphasizes buyers’ needs at each customer journey stage. Better brand image through personalized marketing tactics at each lifecycle phase. And now, let’s move to the core of this guide - the marketing strategy and tactics marketing teams should concentrate on to thrive. Lifecycle Marketing Strategy & Tactics Every business can determine its lifecycle marketing strategy based on the length of its buyer’s journey. However, you can use these basic stages as a compass, including tactics that businesses to flourish in each phase, especially if you’re operating in B2B. Source 1. Awareness This is the first touchpoint of prospective customers with a brand while searching for certain products/services. In this stage, they usually search for high-level educational content about brands that can resolve their pain points. Here are the marketing tactics that will let you nurture your audience at the awareness stage: Articles and blog posts SEO Infographics Paid ads Video tutorials For example, at Moosend, we recently created this Email Marketing 101 video to nurture newbies in this territory: During this phase, visitors are not usually ready to purchase yet, so it’s wiser to avoid aggressive marketing tactics and show your authority in the field to make consumers trust you. 2. Interest At this stage, consumers start to engage more with your brand and competitors to find the best option for them. Therefore, you should serve them more specific content about your solutions/products in more distinct forms, emphasizing their benefits, such as: Webinars Blog posts Email campaigns Targeted ads Customer testimonials Case studies Here’s an email campaign by the health brand Ritual with customer testimonials as a reference: 3. Desire After consumers have weighed their needs and options, they move one step closer to purchase and enter the sales funnel. This is when you have to resort to more urgent strategies to convert them and turn them into valuable customers. Here are some methods to make that happen: Personalized emails Demos Live chat Video tutorials Free trials For instance, Ultimate Meal Plans put their free trial buttons at prominent places on their website to attract recurring visitors and convert them. 4. Action You finally made it! The interested website visitor showed trust in you and made a purchase. Now, you have to ensure they’re happy with their decision and show them around. Here are some ways to increase customer engagement in this phase: Live chat/support Video tutorials/Academy Shipping confirmation SMS Onboarding emails Look at this amazing introductory campaign by Trello for new users: 5. Loyalty Overall, customer retention costs five times less than customer acquisition, so it’s wise to invest in loyalty programs to keep beloved customers aboard. Hence, you need to give them the right incentives through diverse marketing channels to contribute to repeat purchases and turn them into ambassadors. Here’s what you can promote in this stage: Referral campaigns Upsell/Cross-sell campaigns Events/Webinars Surveys Winback emails Reward system For instance, Body Shop has a clever point system for customers with regular discounts for loyal members: Additional B2B Lifecycle Marketing Strategy Some B2B businesses with long customer journeys use another framework to categorize prospects and move them down the funnel. Here’s a brief description: Visitor: A consumer that has visited your website at least once but hasn’t provided contact information yet. Lead: People who have provided you with their contact details, e. g. , through a landing page or a pop-up signup form. Marketing Qualified Lead (MQL): A lead that belongs to your target audience and is a good fit for your brand. Sales Qualified Lead (SQL): A prospect that shows big interest in your brand and interacts with highly converting assets, e. g. , books a demo. Opportunity: A customer who has communicated their interest in purchasing your product/service with your sales or account team. Customer: A consumer who has completed their first purchase and has entered your customer base. Brand advocate: A loyal customer who suggests your brand to family and peers that are highly likely to convert. This categorization may be too granular for small businesses with shorter journeys, which can benefit from a simpler approach based on their available resources. Lifecycle Email Marketing Campaign Examples For Each Stage As you’ve probably noticed, lifecycle marketing campaigns come in many shapes and sizes. Still, there is a simple tool that can benefit every brand, no matter their size and industry - emails. There is a plethora of email marketing services like Moosend or MailChimp that can help you create customer lifecycle marketing campaigns for different business and pricing needs. Also, through marketing automation, you can set up the appropriate triggers and conditions to nurture your audience with timely and relevant emails. Let’s see some top email campaign examples for different stages: 1. Awareness - Moosend’s Monthly Content Newsletter Send an educational email campaign for top-of-the-funnel users and inform them about important topics in your niche market to attract their attention more. Subject Line: Happy New Content 2. Interest - Windsor & Newton Nurturing Email Campaign To nurture your leads, you can create a campaign with reviews and testimonials, highlighting how other people have benefited from your product/services. Subject Line: Discover what these illustrators have created with our Fineliners 3. Desire - June Oven Demo Email Invitation If interactions with a certain prospect have increased and they have expressed a real interest for your brand, it’s time for an email invitation for one of your demos or free trials. Subject Line: Our place or yours? Schedule a June Demo 4. Action - Framer’s Onboarding Email Campaign New customers usually need some guidance to navigate through your products/services. If you wish to nail customer service and plant the seeds of retention, onboarding emails can help you out: Subject Line: Skip the blank canvas — kickstart ideas with a template 5. Loyalty - Cometeer’s Email Referral Campaigns There are many email types to send in this phase, from rewards to top customers to referral requests or re-engagement campaigns for churn customers. Here’s a referral email campaign to increase your customer base through word-of-mouth marketing: Subject Line: Celebrate International Coffee Day with a deal Lifecycle Marketing Best Practices Now that you’ve learned all the pros of introducing lifecycle marketing strategies to your business toolkit, let’s see some tips that will skyrocket your strategy. 1. Build Your Customer Personas One of the first things to do when creating your lifecycle marketing plan is to build a buyer persona profile. Briefly, it’s the representation of your ideal customer and marketers create them to understand their audience in-depth, cover their needs and resolve their pain points in every stage of the customer journey. Ideal customer profiles include important information, such as demographics, psychographics, purchase behaviors, and relevant details. It’s also important to picture one day in their life to dive into their rituals and habits. Finally, craft customer journey maps to visualize this info more compactly and share it with all customer-facing roles inside your business to get them on the same page. 2. Set SMART Goals Each lifecycle marketing stage has its own objectives, but to track your metrics successfully, it’s important to set specific goals and revisit them from time to time. This way, you’ll know what works and what doesn’t to improve your strategy in the future. Have you heard about the SMART goal framework? It stands for Specific, Measurable, Achievable, Realistic, and Timely and enables marketers to set more effective goals to nurture prospects and customers down the line. 3. Get The Right Tools On Board How can you track how leads move down the funnel to serve the right content and follow-ups to convert them? Customer Relationship Management software (CRMs) like Salesforce are essential for this process, usually combined with tools like Google Analytics to access important reports and data analytics in real-time. Additionaly, to streamline a successful lifecycle email marketing strategy, you need an email automation platform with top features like ready-made templates and reporting/analytics platforms to thrive. 4. Use Customer Segmentation To facilitate your lifecycle marketing efforts, divide your customer base based on milestones, such as first purchase, one-year anniversary, etc. See some of the main categorization criteria below: Source In short, audience segmentation will enable you to build highly targeted messages for your customers and prospects to boost your sales. The Takeaways In a nutshell, if you want to take personalized marketing to the next level, you should put customer lifecycle stages into the spotlight. Thus, you ensure that you address the customers’ real needs and wishes. So map your ideal customer profile and buyer’s journey and start planning your next steps to satisfy customers and prospects asap. At Moosend, we have everything you need to streamline a stellar lifecycle email marketing strategy, from automation features to integrations with CRM. Sign up for a free trial today to get started! Lifecycle Marketing FAQs Let’s answer some frequently asked questions related to lifecycle marketing: 1. What are the pillars of lifecycle marketing? The main pillars of lifecycle marketing are: 1) Awareness, 2) Interest, 3) Desire, 4) Action, and 5) Loyalty, but every business can adapt them based on their needs. 2. What are CRM and lifecycle marketing? Customer lifecycle marketing usually refers to the strategic processes businesses follow to increase revenue, while CRM is the software they use to manage them. 3. What does a lifecycle marketing manager do? Lifecycle marketing managers develop the customer journey, design promotional tactics for each stage, and overview the progress. 4. Why is lifecycle marketing important? It enables businesses to create personalized experiences for their audience for every step of the buyer’s journey and boost sales and retention through highly targeted messages. --- ### Email Reputation Score: Definition & How To Check It [2025] > Your email reputation score is a vital metric that affects your overall email deliverability. Learn what it is, how to find it, and the factors affecting it! - Published: 2023-02-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-reputation-score-calculator/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability - Levels: Beginner The email reputation score can greatly affect your email deliverability, yet many marketers seem not to know what it means or why this matters. In this blog post, you’ll learn about: the definition and types of email sender reputation its importance and the factors affecting your email reputation score and finally, some of the best tools to check your score So, let’s begin! What Is Email Sender Reputation? Email sender reputation, also known as sender score, is a measurement of your trustworthiness as an email sender. Essentially, it is a score assigned by an Internet Service Provider (ISP) to an organization that sends emails. Mailbox providers like Gmail and Outlook use this score to determine whether they will deliver the emails to the recipients’ inboxes or they will direct them to the spam folder. The higher the score, the more chances your email campaigns have to be successfully delivered to subscribers’ inboxes. If your score is low, then ISPs may flag your emails as spam or block them completely. Delving deeper, you must know that email sender reputation is a combination of two things, IP reputation and domain reputation. Let’s see them in more detail: IP Reputation The IP reputation is an indication of whether email servers accept emails that are sent from a specific IP address. As you may know, every email service provider (ESP) has a pool of IP addresses that are used to send email campaigns. Usually, these IP addresses are shared by multiple users/accounts, but there are also the so-called Dedicated IPs that users can use exclusively. In the case of shared IPs, the behavior of all senders who have the same IP impacts your reputation score, while for dedicated IPs things are simpler. With them, you (the user) are solely responsible for its reputation. To sum up, IP reputation takes into account spam, bounce rates, and Unwanted Bulk Email to determine the number of users who accept emails from a specific IP address. Domain Reputation The domain reputation refers to the ranking of your email sending domain(s). A sending domain is the part of your email address after the “@” symbol. Domain reputation is related to past email sending patterns and the amount of interaction on the emails. If your sending domain is “known” for mailing unsolicited messages (spam emails), then things are not good since domain reputation cannot change as easily as IP reputation. Now that things are more clear, let’s find out the huge importance of sending reputation in email marketing. Why Is Sending Reputation Important? Your sending reputation is utterly important since it affects email delivery. If you have a bad reputation, it will be very difficult to get emails delivered to your recipients’ inboxes. So, you could be spending tons of time (and money) crafting the perfect email marketing campaign, only to be directed to the spam folder and never seen by your subscribers. It would be a total waste of time and money for your business. The good news is that email sending reputation can change for the better, so below you’ll find the exact factors affecting your email reputation score. Which Factors Affect Your Email Reputation Score? Your email reputation score can be affected by several different factors. All these together dictate whether or not you’ll be seen as a trustworthy sender by email service providers. Spam traps: Spam traps are email addresses used by ISPs and blocklist providers to identify spammers. While they look like real addresses, they are invalid email addresses (or repurposed) and their only purpose is to lure potential spammers. So, delivering an email to a spam trap could potentially get you on one of the publicly available blacklists. Spam complaints: These indicate the number of recipients that flag your marketing emails as spam by hitting the relevant button in their inbox. This user behavior can drastically affect your email reputation score since the more frequent it is, the worse your score gets. Bounce rates: This metric refers to the number of emails that fail to be delivered. Bounces are either soft or hard, with the first occurring when there is a temporary email delivery issue and the latter when an address you’re emailing doesn’t exist. An acceptable email bounce rate is under 2%. People opening your emails: Engagement is another key factor affecting your score. A good past performance regarding the email open rate (as well as click-through rate) is a positive indicator. Unsubscribe rates: Last but not least, the rate at which people unsubscribe from your emails could affect your score. Note that even employees unsubscribing from emails could potentially hurt your reputation. And now’s the time to explore the best tools available to check your email reputation score! Top 5 Tools To Check Your Sender Reputation Score The tools you’ll find below are an excellent starting point to check your email reputation score. They are all straightforward and provide valuable information that can help you see and improve your sender reputation. 1. Sender Score Senderscore. org is a well-known free tool from Return Path. The tool measures the health of your email marketing software and assigns a number between 0 and 100. This number illustrates the quality of your sender reputation and how mailbox providers see your IP address. Upon inserting an IP address or domain, you get data about DNS records, SSL certificates, and the list of sending IPs with their respective sender scores. 2. BarracudaCentral Barracuda Central maintains a real-time database of both IP addresses that have a “poor” sending reputation and addresses that employ “good” email practices. The tool uses the sending history of IP addresses to determine the possibility of legitimate messages coming from those addresses. 3. Talos Talos Intelligence by Cisco is another free public IP reputation lookup tool. Your score is calculated in real-time. The solution practically associates your “web reputation” with messages delivered across numerous IPs. A good reputation score means that there is nothing to worry about. A poor reputation means that most of your emails are not getting delivered to the inbox. Finally, neutral shows that there is room for improvement or inadequate information about your domain. 4. Google Postmaster Tools Postmaster Tools are offered by Gmail with the purpose of helping users understand their email performance and establish which emails are getting delivered and which don’t. You can gain access to delivery errors, spam reports, and feedback loop. What’s more, you can conduct IP and domain reputation checks. To use Postmaster Tools, you need to have a high sending volume. 5. Send Forensics Send Forensics is an all-in-one deliverability tool that helps users protect and monitor their sender reputation. It’s definitely a more robust solution compared to the previous ones. Users can track their IP and domain reputation separately, spot changes to important metrics and integrate with Google Postmaster Tools and Microsoft SNDS directly. Moreover, the software allows you to monitor DMARC compliance, resolve SPF or DKIM issues and find out if you’ve been blacklisted. Conclusion Your email reputation score is as important as your company’s actual reputation. Without a good score, your email deliverability rates will probably suffer. Try to maintain a healthy email list by following email marketing best practices, avoid purchasing email lists and keep track of the bounce codes you get to deal with them appropriately. And if you’re looking for a powerful email marketing platform that’s affordable and has a responsive support team to help you when trouble hits your door, create a Moosend account today and give Moosend a spin! --- ### Internal Communications: What is, Benefits & Tips [2025] > Discover everything about internal communications from the definition and benefits, to the tools and best practices you can use. - Published: 2023-02-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/internal-communications-guide/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Internal communications are an integral part of every business that wants to keep its employees connected, share knowledge, and motivate them to achieve their common goals. Effective communication ensures that your operations run smoothly and the participants are well-informed about company culture, initiatives, issues, events, etc. In this post, we will see: The definition of internal comms What are the main types Who is responsible for them Why they are vital for a business Essential tools to use Best practices to improve your plan What Are Internal Communications? In a nutshell, internal comms are a process that aims at keeping all employees and teams informed through verbal, written or digital means. According to statistics, 44% of employees feel that management doesn’t provide enough information to help them understand their shared goals and direction. Thus, an effective internal communications strategy with a clear information flow is all you need to provide them with a better understanding of your company’s goals, strategy, and vision. Internal Comms Vs. Public Relations When we talk about internal comms, public relations usually comes to mind. However, these two terms have different meanings and shouldn’t be confused with each other. As mentioned above, internal communications are about sharing information within your organization. Public relations, on the other hand, are about distributing information outside your company to influence public opinion. Internal Communications Types Based on the hierarchical position of the individuals, we can distinguish between 4 different internal comms types. Source Now, if we further expand these broader categories, we find some distinct types of internal comms: Leadership (top-down): inform staff about your strategy and goals. Usually scheduled and delivered in a more formal tone. Examples include company news, announcements, awards, etc. Change comms: any changes should be communicated company-wide, whether they concern administration, office openings, compliance changes, or new processes, Peer-to-peer: communications between individuals on the same or different teams. This is done through project management platforms or social networks like Slack, Microsoft Teams, or Chanty. Information sharing: this is the most common form of communication to ensure smooth operations. Examples include organizational information and messages sent from HR and IT. Company culture comms: meant to boost employee engagement, including company mission and values, staff achievements, events, etc. Crisis communications: any message sent during an emergency to ensure staff safety. Usually, these comms concern natural disasters affecting the workspace, information leaks, cyber-attacks, disruptions, fraud, etc. Now that you know the types, it’s time to find out who will be in charge of creating and carrying out your internal communications plan. Who Is Responsible For Internal Comms? The best way to develop an effective internal communications plan is to find the right person to help you. In this case, an internal communications manager is the most suitable person to perform the task along with your senior managers. A skilled manager with excellent writing, interpersonal, creative, and communication skills will be the right fit for your company to handle. Among others, a great manager will: Ensure consistency in the messages sent to team members to avoid an information overload Collaborate with the corporate communications manager Create content for various communication channels, such as email, social media, staff intranet, etc. Communicate ideas, projects, and company goals to employees and stakeholders Inform executives about specific issues either through face-to-face meetings or emails Handle potential crises to maintain company reputation and perception Use various communication channels to reach the internal audience These are some of the tasks an internal comms manager needs to perform to achieve your communication goals. For more information, check out this internal communication manager job description to understand what your manager needs to do daily. Benefits Of Internal Communications Now that we defined internal comms, it’s time to see why it is crucial to create an internal comms strategy for your organization. As you can see below, the benefits can be summarized everything in five key points: Now let’s look closely at them to help you develop a solid internal communications plan later. 1. Ensures Information Flow Within Your Organization According to data, 75% of employees can’t access corporate email or intranets, making it impossible to receive crucial information about their organization. These employees are usually the frontline of a company, meaning they interact with customers the most. Being unaware of what happens in their work environment will not only hinder customer experience but will unmotivate them. Finding different communication mediums to reach them will help you communicate goals, changes, and news company-wide and keep everyone on the same page. 2. Enhances Company Culture & Engagement By company culture, we refer to the values and goals that members across an organization share. In a sense, it is the personality of your company and influences the way your staff interacts with you. Strong company culture will keep your workforce engaged and motivated to perform their best. However, to keep employee engagement high, you need to invest in good internal communications. Sending company culture messages will not only strengthen engagement and enhance the employee experience but also make the individuals feel part of the company. Consequently, keeping everyone in the loop will make them more productive, enhance employee retention and increase the sense of affiliation between them and their fellow team members. 3. Helps You Collect Feedback Collecting customer feedback is one of the best ways to improve your operations. Employee feedback works likewise. Listening to what your workforce has to say, their concerns, and suggestions will allow you to improve the work environment. As a result, you will make them feel valued and build trust. Moreover, encouraging two-way communication through human resources and your internal comms manager will help you collect more in-depth feedback about your organization. However, as most employees prefer sharing information through anonymous surveys, you need to have established a high level of trust to make them feel comfortable talking to leadership openly. 4. Simplifying Team Collaboration Being on the same page with your team members and exchanging information is essential to work effectively towards a common goal. Now if you apply this company-wide, you will manage to boost collaboration between different departments. Having the same business goals and being well-informed about them will save time and prevent potential miscommunication between teams and individuals. 7 Internal Communication Tools Now that we have explored the importance of internal comms for your business, let’s see some great tools and channels you can use to communicate your messages effectively. 1. Internal Newsletters Email has always been one of the most popular means of communication. Not only is it simple, but every employee can access it through a desktop or mobile device. Depending on the type of communication, your emails can be in plain text or rich HTML format. The former is perfect for peer-to-peer or urgent messages that require no images. However, to deliver something fancier to your internal audience, you should consider creating a rich email. Below, you can see a part of an internal communications email sent to employees during the Xmas holidays. While we can’t share the content, you can see how Sitecore created a beautiful message with a holiday visual to engage employees and share events planned for December. Similarly, you can create beautiful newsletters for your employees. Rich emails are perfect for engaging your staff, especially for company culture and information sharing. To streamline employee communications, you can use an email marketing tool. Platforms like Moosend will help you handle your internal comms, offering you a user-friendly email editor to create plain text and rich newsletters for your staff. Below, you can find some pre-made email templates you can easily customize to match your branding and save valuable time. Internal Communications Email Newsletter Templates Moosend’s template library contains responsive email templates you can choose from for any occasion, including holiday designs to engage your internal audience. Here is a business email design you can use for information comms or weekly/monthly newsletters: Try it You can use the above example for various purposes. To discover more designs like this, check our professional business email templates. Similarly, if you want to engage your staff during the holiday season, you can use one of the Christmas templates to wish employees and their families happy holidays. Try it To send your messages to your employees, all you have to do is sign up for a Moosend account and then find the paid plans that best suit your business. You can use the 14-day free trial to test the features. Apart from the email builder, you can also use the segmentation tool to group your employees based on their roles to deliver them the right messages every time. For instance, in larger organizations with a diverse workforce, you can use the personalization and segmentation features to celebrate specific holidays with them and show inclusivity. 2. Intranet Company intranets are also an essential part of internal communications. You can easily share information between departments and employees in a safe and controlled environment. Moreover, one of the advantages of an intranet is that people can connect to it from different locations. This way, you don’t have to worry about remote workers. Among others, a company intranet will allow employees to: Get company resources Request holidays Check payslips 3. Mobile App Since your staff already has a mobile device, using a mobile intranet app is the best way to reach everyone, no matter where they are. As mentioned above, frontline employees may find it challenging to access company emails and intranets through desktop. However, a mobile version will allow them to engage with the company regardless of location and even check essential details, such as customer data, in real-time to streamline their work. 4. Collaboration Tools To keep your teams productive, you need to ensure they can collaborate effectively. To do that, you can use collaboration tools to streamline this process. Some of the most popular ones include: Shared calendars Instant messaging apps Video conferencing tools (especially popular during the pandemic) Cloud storage and file sharing Project management applications, such as Trello The above will boost employee communication and allow them to collaborate efficiently to achieve their goals. 5. Employee Surveys Collecting feedback from your staff is vital to improve your operations and detect problems that may lead to serious issues for your business. Setting up a survey is pretty straightforward. All you need to do is set your survey goal and ask the right questions. Keeping your survey anonymous will encourage employees to share their honest opinions. However, if you need more in-depth feedback, you need to have two-way communication with them. Source Here are some questions you can include in your survey to measure employee satisfaction: Are you satisfied with our company culture? Do you feel connected to your team member? How happy are you with your company benefits? Do you feel valued by your manager? 6. Social Networking Platforms Slack and Microsoft Teams are two of the most popular social networking apps that businesses use to keep in touch with each other. Both will offer the ability to instant message individuals or groups, have video calls, share files, and more. Moreover, people can also set push notifications to receive activity updates to be always informed about what is happening. Tools like these are easy to master, and your staff can use them from any device to stay connected and enhance productivity. If you want to create a Slack workspace for your business, you can check this guide. 7. Company Blog Sharing company news is possible through newsletters created by your internal comms team. However, if you need to give your employees a place to find out the latest news from the CEO and senior managers, you can create an internal blog. This communication channel will allow workers to access the information at their own pace, read the content, digest it, and even leave a comment if something isn’t clear. The best part of this medium is that you can set up an RSS feed and deliver the posts to your employee’s inbox. Moosend allows you to create your RSS feed to keep your internal audience in the loop. You can build it manually or use one of the available RSS newsletter templates to save time and effort. To send your RSS feed, don’t forget to register for a Moosend account and select the plan that best suits your needs. 5 Internal Communication Best Practices Now that you know the essentials of internal comms, let’s take a look at some great best practices that you can use to improve your new or existing plan. 1. Segment Your Employees Segmentation is a practice that eCommerce businesses use to group their audience based on specific criteria, such as demographics, psychographics, and more. The purpose is to divide a large audience to engage it more effectively. Similarly, you can use this method to group your internal audience based on: Team and position Location Seniority Gender For example, if you are based in the US and have remote workers in the UK, you can create a specific campaign to celebrate a specific occasion with them. 2. Use Appropriate Language Regardless of the type of communication, you and your internal communications team need to use appropriate language. This doesn’t mean that you have to be strictly formal. You can use various tones depending on the occasion but be careful of the terms you use. The safest way is to use gender-neutral language to communicate your messages effectively without risking making your staff feel uncomfortable. Moreover, since miscommunication can happen at any given time, use straightforward language to communicate your message. 3. Use Different Channels To Reach Your Staff Reaching everyone in an organization may sound like a difficult task. However, if you discover the channels they use to receive company messages and create an internal communication strategy around them, you will ensure that your messages come through. For example, you can start with internal newsletters and then post your announcements on Microsoft Teams to maximize reach. Then, you can use the company mobile app, create a social media post, or post on the general slack channel. Whatever you do, knowing which channels your employees use will help you reach everyone company-wide. 4. Avoid Communication Overload Consistency is one of the most important things you need to maintain while sending internal messages to your employees. If you post different things on several channels simultaneously, you risk overloading your staff with notifications and messages. To avoid that, make sure to deliver everything on time. For example, you can choose specific dates and times to communicate different things. If you want to send them five internal newsletters, do not deliver them all at once. If there’s no time sensitivity, schedule your messages for different days to ensure everyone sees them. 5. Collect Feedback and Optimize To ensure your process runs smoothly, you need to collect feedback from your recipients. The easiest way is to create a survey with relevant questions and send it to everyone. You can use feedback campaigns to collect the information you need to optimize your strategy and avoid common problems that may disrupt employee communication. Streamlining Internal Communications Good communication is key to achieving your business goals more efficiently, building stronger relationships with your staff, and keeping everyone in the loop. Before you and your internal comms manager create your plan, look at the types of communication you need and the tools you can use. Moosend, for instance, is a great platform to help you power up your internal newsletter communications. You can easily sign up for a free account and try out its capabilities. Then, choose the plan that suits you best and get started. FAQ Discover the answers to common questions: 1. What is the difference between internal and external communications? Internal communication is all about communicating with members of your company through various channels (intranet, internal newsletters, etc. ). On the other hand, external communication is about communicating with people outside your organization (campaigns, press releases, etc. ). 2. What are the best internal communications tools to use? Some of the best internal communication tools you can use include internal newsletters, company intranet, dedicated mobile app, collaboration tools, social networking platforms, and surveys. 3. Who is responsible for internal communications? The internal comms team and your dedicated manager are responsible for creating a plan and running your internal communications company-wide. 4. Why are internal communications important? Internal comms will ensure information flow, enhance your company culture, build trust, and increase productivity between teams and departments. 5. What are the main types of internal communications There are four main types of internal communications: vertical (between employees in different positions), top-down (from managers to employees), bottom-up (from employees to managers), and horizontal (employees in the same positions). --- ### Email Click-Through Rate: How To Increase CTR [2025] > Email click-through rate is a crucial metric for marketers. Learn how to crush low email click-through rates with 7 proven tips! - Published: 2023-02-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-click-through-rate/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner If you’re serious about email marketing, the number one metric you should be tracking is the email click-through rate. This important metric allows you to evaluate the success of your email marketing campaigns and identify whether your email copy, design, subject lines and other elements achieve the purpose of capturing users. This blog post will cover everything about: the definition and formula for measuring email CTR what a good email click-through rate is how to improve your click-through rate with effective strategies What Is Email Click-Through Rate? Email click-through rate is the percentage of recipients that clicked on at least one link (hyperlink, CTA, or image) in your email. When marketers and businesses send an email, they want recipients to take a specific action upon opening it. This action can be anything from buying a product and completing a survey to donating for a cause. For this to happen, emails contain some sort of call-to-action. Every time a user clicks on such a link and gets directed to a website, landing page, abandoned cart, etc. to complete the action, this contributes to the CTR. Before we delve into the formula to calculate your CTR, it’s important to understand that there are 2 types of click-through rates, the total click-through rate (TCTR) and the unique click-through rate (UCTR). TCTR The total click-through rate refers to the total number of clicks an email’s links get. It counts every single click from whichever device, even if it’s from the same person. This means that if, for example, you click a link on an email from your laptop, and then click the same link from your phone, the number of clicks registered for TCTR is 2. In essence, this metric shows the popularity of your message (i. e. , how many clicks it generates). UCTR The unique click-through rate refers to the number of unique clicks an email’s links get. This metric registers only one click even if a person opens the same link 5 times (e. g. to show something to their friends or revisit the website). So, UCTR may be more useful if you want to identify how effective your campaigns are in converting your audience. In any case, some of the best email marketing services like Moosend provide both metrics in order for users to have a better and more complete understanding of their campaigns’ performance. Email Click-Through Rate Formula Now that we’ve clarified what the click-through rate is, let’s see how we can actually calculate it. How To Calculate Email CTR You can find the formula to calculate the click-through rate of your emails below: CTR = The number of people that clicked on a link divided by the total number of emails delivered successfully, and then multiplied by 100. For example, let’s say you send an email campaign to a list of 200 people and 180 emails are successfully delivered to their recipients. 45 of those 180 recipients clicked on a CTA and were directed to a new page. So, to calculate your CTR you have: CTR = 45 People That Clicked A Link / 180 Emails Delivered x 100 = 25% What Is A Good Email Click-Through Rate? This is a question that many marketers and business owners seem to be asking. According to research from Moosend, the average email click-through rate across industries is 4. 01%. Other data coming from Mailchimp suggest that the average CTR across industries is 2. 91%. Finally, CampaignMonitor states a 2,3% average CTR for 2023, which is 0,3% lower compared to the previous year. However, email click-through rate also depends on the industry your business is in. Other factors affecting the answer are your budget, goals and audience size. For this reason, we give you the industry average click-through rates so you can better understand whether your campaigns are performing as well as they could. If you’re interested in more, here’s the complete list of email marketing benchmarks! Click-Through Rate Vs Click-To-Open Rate (CTR vs CTOR) In email marketing, there are various email marketing metrics that provide unique insights for marketers. Along with the click-through rate (CTR), equally important is the open rate. The open rate shows us the percentage of email recipients that opened the email sent to them. This is practically a representation of how effective your email subject lines are in attracting more clicks. If we combine the open rate with the click-through rate, we get a very insightful metric called click-to-open rate (CTOR). Unlike CTR, click-to-open rate (CTOR) looks at clicks as a percentage of opens. This metric only evaluates the responses of recipients who read/open your email. As a result, CTOR removes from the equation the impact of list composition, situational context, and subject line content. Essentially, CTOR only measures the performance of the content of the email. This is surely something that might be valuable for marketers looking to improve the email content of their digital marketing campaigns. How To Improve Your Click-Through Rate If you are more of a visual learner, feel free to check our video guide on Email Click Through Rates and Open rates: Calculating your CTR and comparing it to industry standards is the first step in the journey to improve your click-through rate. After you do that, there are proven tips and steps you can follow to boost the effectiveness of your campaigns and in turn your click-through rate: #1: Optimize Campaigns For Mobile Devices In this day and age, more and more people are viewing their emails on mobile devices. It surely doesn’t come as a surprise that more than 62% of emails are opened on mobile, according to recent surveys. For this reason, optimizing your campaigns for mobile is an essential factor affecting your click-through rate and the effectiveness of your emails. Make sure your email copy is easy to read and that the CTA button(s) are easy to click. What’s more, it’s advisable to use mobile-responsive email templates. This ensures that your campaigns adjust automatically in terms of text, images, and buttons to accommodate the different screen sizes. Email newsletter software such as Moosend provide a wealth of responsive templates that you can customize to match your brand. These templates eliminate the stress of paying attention to the tiniest details, while they look good on all devices. Finally, it’s always a good idea to preview your email campaign before you send it to see how it renders on both desktop and mobile devices. #2 Have A Clean Email Design A ready-made email template that has clear layouts can be a go-to solution, especially when it can be customized based on your brand needs. But even if you decide to create something from scratch, make sure you follow a certain logic and “guide” your reader toward the next step. Users need to know what action they are supposed to take, without getting distracted from other design elements such as images, videos, etc. A good strategy you can follow for an effective email design is the Inverted Pyramid method. In this method, your campaign is built around your call to action. You provide a clear headline with short text (visuals can be used too), but you want your reader to reach the CTA as quickly as possible. In this way, you don’t jeopardize losing their attention span and not getting the click on your CTA. #3 Stick To One Or Two CTAs Giving subscribers too many options may have the opposite effect and cause an “inability” to make a decision (action paralysis as it is known). So, it’s best to include only one or two CTAs maximum (with the second CTA being at the end). Regarding the CTA placement, you can A/B test to find what works best for your audience. Usually, the CTA is placed above the fold in order to ensure maximum visibility. It’s advisable to put HTML buttons instead of text links or images since they load faster and can be customized to your needs. Last but not least, pay attention to the language you use in your CTA. Active language works best since it encourages users to take action. You can also add a sense of FOMO in your copy to promote urgency. As for the color of your CTA button, it needs to stand out from the rest of the email. #4 Personalize Your Emails Personalization in email marketing is an absolute must and not optional if you want to succeed in converting your audience. People’s inboxes are bombarded daily with marketing campaigns and brands must make every effort to establish a personal connection with their subscribers. One of the best ways to do that is by applying personalization to your emails. Don’t forget to include the recipient’s name in the email (or subject line) and make sure you deliver content relevant to their interests. Tip: You can ask your subscribers what they wish to receive from your email communications through your signup forms. This also helps you segment your email list, thus delivering more engaging content. If you’re running an eCommerce business, you need to track users’ behavior. In this way, you can use customer data in regular or automated email marketing campaigns and achieve higher click-through rates. #5 Include Social Media Links Invite your subscribers to social media platforms like Linkedin, Facebook, or Instagram to nurture them further and establish a closer relationship with them. Social media links and buttons not only look good if placed correctly, but they also help you in getting closer to an omnichannel marketing strategy. And if you’re consistent with your marketing messages, you’ll see your conversion rates go up soon enough. #6 Conduct A/B Testing One of the most effective ways to increase your email click-through rate is A/B testing your campaigns. With email A/B testing, you send variations of the same email to different groups of people to identify which version yields the most clicks (higher CTR). In A/B testing, it’s important that you make only one change at a time! Otherwise, you won’t know what affected the change in the email open rate or click-through rate. What’s more, the more you A/B test your campaigns, the more you’ll see patterns for your audience that will allow you to optimize your overall email marketing strategy along the line. Email marketing solutions like Moosend let you A/B test everything from email subject lines to email copy and visuals. All of this happens easily through the modern interface, while the rich analytics dashboard provides insightful information to improve your campaigns. #7 Use Images And GIFS Smart marketers know that infusing your email content with creative elements that complement your story makes your email more interactive. What’s more, a visual can replace a long wall of text that would only tire readers. Here is an example from EM Cosmetics. Promoting a sense of mystery and FOMO, they leverage a high-quality GIF to tease their new product line. Takeaway Successfully increasing your email click-through rate means that you’re improving your campaigns and the audience is more engaged. If you’re struggling with low CTR, you can start implementing the guaranteed tips above and you’ll soon see a definite improvement. In case you want a robust email marketing and automation platform that’s affordable while giving you full A/B testing capabilities to effectively boost your CTR, create a Moosend account today and put your email marketing on the afterburner! --- ### Definitive List of 168 Spam Words To Avoid [2025] > When crafting your email subject lines, you may be using spam words that send your campaigns directly to the spam folder. Discover them here! - Published: 2023-02-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/spam-words/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner Smart email marketers of today know that avoiding the use of certain spam words can prevent their emails from being routed to the spam folder. Imagine spending hours crafting the perfect email marketing campaign, only to be blocked by spam filters and your email campaign never to be delivered to your recipients’ inboxes. Read on to learn more about: what email spam trigger words are why email campaigns can end up in the spam folder which spam words to avoid using What Are Spam Trigger Words? Spam trigger words are keywords and phrases that email service providers (such as Gmail and Outlook) identify as red flags. When they see an email with these words or phrases, they direct it to the spam folder instead of the regular inbox. Generally, spam words are words that can be associated with scams, overpromising, money, manipulative language causing unnecessary pressure on the recipient, and finally shady things. Using such words in your email subject lines radically increases the chances you have of triggering spam filters. But sometimes words alone aren’t enough to cause problems. Context is also important, so if you’re true to what you’re advertising, then you shouldn’t run into trouble. Now let’s see what else can cause your emails to go to the spam folder. Why Email Campaigns Can Go To Spam There are a number of factors affecting whether email providers will send your email campaigns straight to spam. Senders can also get on email blacklists, meaning that they’ve repeatedly sent emails to people who never opted in to receive those emails. Let’s see the most common reason why emails may be sent to spam: There is no unsubscribe button: Giving people the option to unsubscribe from receiving your marketing messages is mandatory. This is due to the GDPR rules in place and the CAN-SPAM Act. You use capital letters or too much punctuation: Flooding your subject line (or parts of your email) with ALL CAPS is a definite way to trigger spam filters. The same applies to extreme punctuation like “! ! ! ! ! ! ” or “? ? ? ? ? ? . ” If you want to attract attention, try placing an emoji instead of capital letters which look like you’re shouting to the reader. Email structure is broken or has glitchy code: A poorly-built HTML email can trigger spam filters. If the email design doesn’t render well, readers will probably have a bad user experience and they’ll regret opening it in the first place. Try keeping your emails as simple as possible and be extra careful with HTML templates you find on the Internet. You can always use the email newsletter templates your email marketing service provides, which are also mobile-friendly. There are grammatical mistakes or typos: Always proofread your email copy for errors. Poorly written emails are often caught by anti-spam filters. Email contains links to dangerous websites: Use links carefully when building your campaigns. Spam filters are very sensitive to links that lead to dodgy websites that are full of viruses or malicious content. You use strange or colorful fonts: Weird fonts make it harder for recipients to read and they are likely to trigger spam filters. Similarly, using different color fonts (to emphasize the message) like red and blue can have the same effect. You don’t use email authentication: To make your emails more secure and protect your domain, you can set up authentication protocols like SPF, DKIM and DMARC. These protocols provide an extra “layer” of authenticity to your emails and help you avoid the spam folder. Your email list contains invalid or non-existent email addresses: If you’ve purchased an email list, chances are that the email addresses on it don’t know your brand. As a result, you’ll be having high bounce rates and you risk getting flagged as a spammer. Purchased email lists may also contain spam traps, which can seriously harm your email deliverability altogether. Now that you know what to steer clear of, let’s find out the spam words you should avoid using! Email Spam Words To Avoid Below you’ll find the ultimate list of words to avoid using in your subject lines and email campaigns in general. Ecommerce Buy Buy direct Buy today Clearance As seen on Order Order status Sample Wants credit card Claim now Act now This won’t last Expires soon Limited time Exclusive deal Urgent 100% 50% off All-new Best price All-natural 100% satisfaction Lifetime Urgency Do it today! Act now! Act fast! Apply now Apply online Access fast Call now Call free Instant access Don’t hesitate For you Instant Now Now only Order expires Please read Take action now While supplies last One time only Click this link Click to remove Final call Hurry up Immediately This won’t last Top urgent Last chance Claim your prize New customers only Important information regarding Financial Money Back Dollars Cash Profit $$$ Big bucks Fast cash Extra cash Get paid Credit Debit Billion Cash Bonus Best price Bonus Double your income Free Investment Lowest interest rate No strings attached Risk-free Serious cash Save money Best rates Unsecured credit Pure profit Best mortgage rates Extra income Credit card offers No hidden fees No hidden charges No hidden costs US dollars Allowance Action required Why pay more? You are a winner You are selected Very cheap Avoid bankruptcy Financial independence Online biz opportunity Risk-free Pre-approved Winner Offshore Legal Loans Luxury Accept credit cards Beneficiary Claims Claims to be legal Shady or Unethical Behavior Dear friend Direct email Bulk email Mass email Confidentiality Cancel any time Congratulations No catch No costs No gimmicks Human growth hormone Not spam No obligation Babes Cutie Kinky Mature Viagra Valium Vicodin Weight loss Xanax Lose weight fast Stop aging Cure baldness Miracle This is not a scam This is not fraud Not junk No questions asked Internet marketing Multi-level marketing Direct marketing Click below to access Meet singles Social security number Search engine Internet traffic Password Requires initial investment Your income Get out of debt Marketing Click Click below Click here to remove Re: Ad Auto email removal Email marketing Email harvest Direct marketing Internet marketing Internet market Increase sales Increase traffic Marketing solutions Mass email Bulk email Direct email More internet traffic Notspam Performance We hate spam Will not believe your eyes Undisclosed recipient Context Is Key When Using Spam Words Bypassing spam filters is easy as long as you follow email marketing best practices and use the above spam words only within context. Spam filters have become more advanced, so the use of a single word won't cause any harm as long as your email content is aligned with what you're offering or promising to the receiver. What you mustn't ignore is to always personalize your emails and conduct A/B testing in order to establish what works best for your audience and optimize your strategy accordingly. --- ### Email Marketing Benchmarks For 2025 [By Industry, Region, Day] > Explore important email marketing benchmarks by industry, region, and day to elevate your email marketing strategy. - Published: 2023-02-03 - Modified: 2025-04-11 - URL: https://moosend.com/blog/email-marketing-benchmarks/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Beginner, Intermediate Jonathan is a marketing specialist in the real estate industry and has been recently assigned to improve the company's email marketing strategy. He sends the first campaigns but has trouble interpreting the campaign performance based on the data. What can he do? Even though email marketing usually nurtures positive results when planned carefully, every business has different rules regarding performance based on its industry and target audience. Thankfully, there is plenty of data about email marketing benchmarks that can help marketers monitor how successful their email campaigns are in their niche market. In this guide, we’ve collected data from different sources, such as Mailchimp, Campaign Monitor, and MailerLite, to show you what stands for your market. Why Are Email Marketing Benchmarks Important? Every email marketer keeps track of important email marketing metrics, such as open and click-through rates, to understand how impactful their email marketing campaigns are. Knowing important benchmark data lets them grasp what works or needs improvement in their email marketing strategy. It also helps them see how they stand among competitors to position themselves more effectively in their industry. The easiest way to keep track of your email campaigns is by acquiring an all-in-one email marketing platform with amazing reporting and analytics capabilities. You can combine it with a tool like Google Analytics to dive more into that data and streamline an amazing email marketing process. Ready to start? Sign up for a Moosend account today and check the robust data of your campaign. Plus, create custom reports based on your needs! Email Marketing Metrics By Industry The below data are collected from three different sources, and the values are calculated on average. Let’s have a look: Here are some conclusions based on those data: Governmental, Business & Finance sectors have the highest open rates while the lowest belongs to Advertising & Marketing. Governmental and political organizations also have high click-through rates compared to Advertising & Marketing. Creative Services and agencies receive high unsubscribe rates compared to other sectors, while Government and Telecommunications have low unsubscribe rates. As for email bounce rates, Media, Publishing, and Leisure seem to have found the magic recipe, while Architecture and Construction need improvement. Email Benchmark Metrics By Region Now that we’ve learned how important metrics vary by industry, let’s explore what happens for different regions based on a recent report by GetResponse: In a nutshell: The average email open rate is higher in Europe and North America. In North America, the average click-through rates are also high, and so is the bounce rate. In Europe, campaign performance is generally high, making emails one of the strongest marketing tools in this continent. South America has a low click-to-open rate and higher average bounce rate than other continents. Therefore, if you’re operating in different countries and regions, keeping track of that information is essential to optimize your email strategy accordingly. Email Metrics By Day Of The Week & Time What are the most effective days to send emails to your subscribers and increase conversions? Let’s see some data by Campaign Monitor: As you can see, the differences are slight, with Mondays winning in terms of average open rate and Tuesdays in click-throughs and click-to-open rates. But what happens with the send time of your campaigns? Look at the graph below to get a better grasp: How To Improve Your Email Metrics In Simple Steps Even though the email marketing benchmark data shared earlier can be significant indicators for eCommerce and other businesses that want to succeed in their email marketing strategy, every organization has a unique target audience with special reading habits. Hence, to ensure that you’re always ahead of your competitors, here are some simple tactics to follow to sustain four of your most important email marketing metrics at a great level: 1. Open Rate How can you indulge your email subscribers in opening your newsletters to get one step closer to conversions? Have a look: Source Write a captivating subject line: Ensure that it reflects the gist of your email content and personalize it if possible. Create a suitable sender’s name: Add a trustworthy sender name, including your brand or company name to help email recipients recognize you faster. Use emojis cleverly: Make your email subject lines fun by adding relevant emojis to captivate your audience’s attention. Optimize your preview text: Write relevant content that complements your subject line and gives subscribers all the information they need to open the email. Conduct A/B Testing: Find which subject line or preview text version is best for your audience and deliver it to most subscribers. Schedule transactional emails: These timely email newsletters are triggered upon certain customer actions and, hence, receive high open rates. So these practices combined with industry average data will help you optimize your email performance by starting with the initial touchpoint - the open rates. 2. Email Click-Through Rate Now that you’ve succeeded in maintaining a good open rate, how can you motivate email recipients to click on your campaign and increase your conversion rates? It starts with building interesting and relevant content that your readers will find enlightening. Here’s how to thrive in it: Write meaningful, relevant copy: Create copy that consistently reflects your brand tone and use headlines for easier navigation. Mind your email design: Pick a ready-made email template with clear layouts and customize it based on your brand needs. Craft converting calls to action: Create CTA buttons that stand out from the rest of the text and are attractive enough to make readers click. Segment your email lists: Craft customized content for diverse target groups to increase engagement rates. Use dynamic content: Personalize content through marketing automation to cover your audience’s needs. Use images, GIFs, or videos: Make your email content more interactive with creative elements that complement your story. Add social media links: Invite your readers to social media platforms like LinkedIn or Instagram to nurture them further on a more frequent basis. Kind reminder: Ensure that the web and landing page you use offer a consistent user experience for your audience to avoid causing confusion or distrust. 3. Bounce Rate Email deliverability is crucial to keep your email marketing engine and metrics healthy. To ensure that your emails land safely in your subscribers’ mailboxes, preserving the lowest bounce rates possible is essential. Let’s explore the difference between hard and soft bounce rates. A hard bounce usually indicates more permanent problems, such as invalid email addresses or typos. As for soft bounces, they’re usually due to temporary issues, like a full mailbox. It can also indicate that the server doesn’t allow the email to land because specific requirements, like DMARC, spam, or antivirus, are not met. The first step to reducing bounce rates is regularly cleaning your email lists from invalid or inaccurate addresses. Enabling a double opt-in process is also a great tactic. When new subscribers join your mailing list, ask them to verify their email address to proceed with their subscription. Moreover, authenticating your email domain is crucial to securing a good sender reputation. So is avoiding spammy words and content that may signal to specific servers that your email belongs to spam. Overall, using an ESP with a high deliverability rate like Moosend - we have a 98% record - will save you from trouble. Check our periodic table below for more input on securing a high deliverability score: 4. Unsubscribe Rate How can you make sure that your spam complaints and the average unsubscribe rate remain low? Firstly, to start sending emails to customers and prospects, it’s essential to get their opt-in first, which is the permission to email them. Then, it’s important to set the right expectations regarding the content you deliver and the email frequency so that your readers know what you can offer them. The number of emails also plays a key role. Keep a regular schedule but avoid overwhelming your readers with extra noise when you have nothing productive to share. In addition, the more relevant your content is to your audience, the more likely they will stick with it. Email segmentation will help you divide your audience based on shared characteristics such as location or demographics and serve exciting content to them. Finally, it’s wise to give them the option to unsubscribe if they want to by adding a dedicated button on your email footer. Empathize their free will to opt-out anytime they want to avoid hurting your brand awareness in the long run. Look at the example below by Headspace: The Takeaways In short, keeping track of email marketing benchmarks is important to understand how your campaigns perform, especially in your industry and regions. Learning what days and times give the best results will help you plan your email campaigns more wisely. However, always keep in mind that every business is different. So analyze your buyer personas and customers in-depth to understand their habits and plan your email practices accordingly. Moreover, resort to A/B Testing when needed to clear the air. There is always room for experimentation until you find what resonates with your audience. Looking for a first-class email automation solution with excellent reporting and analytics features? Sign up for a Moosend account today and start your free trial asap! Email Marketing Benchmark FAQs Ready for some quick answers to some interesting questions? Let’s go: 1. What is a good email open rate? It depends on the industry and other factors, such as region or target audience, but it’s usually between 18-28% 2. What is a good CTR in email marketing? An average email click-through rate is usually between 2-5%, but it varies based on the industry and region. 3. How can I improve my email open rates? Here are some useful practices: 1) Perfect your subject line and sender name, 2) write a descriptive preview text, 3) use a subject line tester like Refine by Moosend, and 4) run A/B testing if needed. --- ### 8 Teaser Email Campaign Examples [+Tips & Best Practices] > Master the art of crafting teaser email campaigns through 8 stunning teaser email campaign examples from famous brands. Tips and subject lines included! - Published: 2023-01-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/teaser-email-campaign-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Successful marketing builds up hype and anticipation before an actual launch or announcement, and that’s exactly what teaser email campaigns are for. Read on to learn about: the best strategy and tips for successful teaser email marketing campaigns insightful email examples from well-known brands email subject lines for your teaser campaigns What Is A Teaser Email? A teaser email is a marketing email designed to attract the readers’ attention by creating mystery and building anticipation. The main goal behind a teaser email campaign is to generate interest to the potential customers and make them want to discover more. So, the focus is on piquing readers’ interest as effectively as possible, rather than bombarding people with product information. This is one of the reasons why people love to receive them since they differ from the “common” marketing email they usually receive. Teaser email campaigns have the power to: drive traffic to the company’s website deliver a unique brand experience generate leads, and last but not least boost sales and conversions Now that we’ve seen their value, let’s explore some tease email best practices to infuse your digital marketing strategy. Teaser Email Campaign Tips & Best Practices Beginner or pro, the tips below will help you create successful teaser email campaigns that hit the mark and capture your target audience’s attention. #1 Have A Clear Objective For Your Teaser Email Before you send a teaser email, you need to have established why you’re sending it. Do you want people to pre-order your product before the launch day, mark their calendars for an upcoming event, or visit your website to find out more about a product or service? These are example questions you need to ask yourself. Generally, a teaser email campaign can be used to announce: a product launch upcoming sales a special event #2 Make Readers Curious and Excited The whole point of a teaser email campaign is to create some intrigue and get people excited over the upcoming revelation (e. g. new product launch). Promoting a sense of urgency or exclusivity is key. You can use a countdown timer in your campaign to create a FOMO feeling, while also making your email campaign more eye-catching. Countdown timers attract attention and may be more memorable than “simple” email copy. A different idea you can utilize is to insert a “now you see it, now you don’t” animated GIF, which equals a partial revelation of your product or service. #3 Align CTA With Your Goal Regardless of what your goal is, your call-to-action needs to be fully aligned with it. This ensures that users have an easy and actionable way to do what you want them to do. Do you need them to mark their calendars? Provide a beautiful add-to-calendar CTA that stands out from the rest of the email. Want your subscribers to check out a new product before it launches? Allow them to join a waitlist or give them the chance to pre-order it. Remember that your email design should lead users toward the call-to-action in a “natural” way. You can try the inverted pyramid method or experiment with A/B testing and see if you have any significant results. #4 Find The Best Time To Send Your Teaser Emails As we said before, the purpose of your teaser emails is to build hype. As a result, you’ll want to send them when they will be most impactful. While you could just send them at the time you send your regular marketing content, the best time to send emails seems to be between 9 and 11 am, ideally on a Thursday. Of course, this is not an absolute rule, but data suggests that using the aforementioned time and day would yield “optimal” results. If you’re going to send multiple teaser emails or follow-up emails, be sure to send the last teaser email in your series right before the actual launch/event. 8 Great Examples of Teaser Email Campaigns In this section, we’ll look at a few handpicked examples of successful teaser email campaigns from recognizable brands, in the eCommerce, SaaS and bloggers industry. 1. EM Cosmetics Subject line: SHHH... COMING SOON. EM Cosmetics chose to use a big, high-quality GIF that provides a glimpse of the new product line they are about to launch. It doesn’t give the full picture of what the product is exactly, thus piquing users’ curiosity. The CTA is clear and aligned with the overall goal, while the color chosen blends nicely with the color of the title above. As expected, the email subject line is simple and mysterious. 2. Timex Subject line: Coming Soon: Waterbury Ocean Timex is a popular watch company. In this teaser email campaign example, the brand has created a smart campaign about their soon-to-be-launched watch collection from upcycled plastic. From the headline and email copy to the visuals, everything follows the same theme (i. e. , that of the ocean and recycling). At the bottom of the email, we see the new watch but only half of it. So, subscribers take a glimpse but not the full product. This is an example showing that teaser email campaigns don’t need to be “fancy” to be effective or successful. 3. GUESS Subject line: Big news coming soon Here we have a teaser email campaign example from Guess announcing the new personal shopper service. It is a clean and elegant campaign that stays true to its purpose and doesn’t bore subscribers with additional details. At the same time, the brand has achieved its marketing purposes since it prompts users to discover new arrivals on its website. 4. Moosend Subject line: Coming soon to your Moosend account Here we have a teaser email campaign example from the SaaS brand, Moosend. The marketing team of Moosend chose to tease the launch of the new campaign editor with a GIF that reveals the redesigned editor as the wind blows on the curtain. Despite being a teaser campaign, this email doesn’t fail in showing the value that the user gets with this. As you can see in the main headline, users’ emails are about to get better. That’s all email marketers and business owners want to know at this point. 5. Natori Subject line: Introducing Our Latest Print: Ikagai Natori provides a sneak peek of the new product to get more eyeballs and drive traffic to the website. This is a great strategy for eCommerce stores to drive more sales. Specifically, here we have a GIF teasing the new design in many different poses. This ensures the viewer stays engaged and captivated while it increases the chances that subscribers will want to purchase it. 6. Revelry Subject line: pssssst This is a teaser announcement email example from Revelry. Through this, the brand informs their email list about the new 2023 collection dropping tomorrow. Users can click on the email to view or pre-order their favorite products. You’ll notice there are no visible CTA buttons. This is because they might distract users from watching the entire GIF featuring high-quality shots of the new collection. Finally, the email subject line used certainly adds to the mysterious element and could potentially lead to improved open rates. 7. Litmus Subject line: Pssst ... Litmus Live is coming to you Here we have another teaser email campaign example from the SaaS world, this time from the well-known brand Litmus. Litmus is an email marketing platform that enables users to craft campaigns that look good in every inbox. In this teaser email campaign, they announce that their email marketing conference is going global. Email marketers, developers and other interested parties can learn more by clicking on the CTA and being forwarded to the dedicated landing page. There is no need to bombard subscribers with all the information here, so they are prompted to find out more by clicking through the email. 8. Then I Met You Subject line: Something New is Coming Skincare brand Then I Met You has crafted a beautiful teaser email as part of the launch campaign series for a new product line. The teaser is simple yet elegant. It features an attractive shot of the product to be launched, while it prompts subscribers to sign up for SMS notifications. The email copy is short in order to avoid tiring people. It also adds a sense of urgency (be the first to know), since it implies that stock may not last long if you aren’t quick enough to purchase. Teaser Email Subject Line Examples A unique and eye-catching subject line is absolutely vital for effective teaser email campaigns. Not only does it help get better open rates, but it can also add to the message of the email campaign. Below you’ll find real examples of email subject lines used by well-known brands to announce all kinds of things, from product releases to sales and events! SHHH... COMING SOON. - EM Cosmetics Something New is Coming - Then I Met You You've Got 24 Hours - Huckberry Annual Sale Sneak Peek Unlocked - Lenovo US Psst... we have a surprise for you! - MAC Cosmetics For the First Time Ever - Chubbies Coming Tomorrow... - Solo Stove Psst, we’ve got BIG news... - BEE COMING SOON: For your skin... and makeup - MAC Cosmetics Black Friday Sneak Peek: The Iconic Mercer Crossbody - Michael Kors Psst—It's a Holiday sneak peek - meUndies Sneak Preview: The Fall Collection - The Citizenry You're the First... - Julie Blanner Save The Date For A Flawless Finish! - Sigma Beauty hold up. wait a minute. this is TOMORROW! - Bath & Body Works , You're invited to #SHEINXPARISFW22! - SHEIN The Wait is Finally Over - Made In Takeaway Teaser email campaigns are an excellent marketing tool to add the element of surprise and mystery to your campaigns. They can help both big and small businesses build anticipation and hype over upcoming product/service releases and boost the sales of eCommerce stores. Starting with a catchy subject line and an email design that pops out, all that’s left is a powerful and easy-to-use email marketing software to make your teasers a reality. If you want an all-in-one solution with advanced elements such as countdown timers and a plethora of email templates to help you get started, sign up for a Moosend account and create impactful teaser campaigns the easy way! --- ### Email Design Best Practices For Higher Engagement [+Checklist] > This email design guide has everything you need to know to create beautiful email campaigns that boost conversions! - Published: 2023-01-27 - Modified: 2025-04-29 - URL: https://moosend.com/blog/email-design/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner Despite the rise of social media, brands still try to bring their audience to owned channels, like email. They create lead magnets or offer discounts in exchange for email addresses, and then invest in nurturing their subscribers. Bu that's not enough to win them over. People sign up to several lists but are ready to unsubscribe if they don't find value. In other words, sending email campaigns doesn't guarantee success. Following email design best practices is a make or break factor to reach your objectives. Let's see how you can create flawless designs that convert. In this guide, you’ll learn all things email design to craft campaigns that stick with the reader while achieving great ROI. In short, we'll share: The benefits of focusing on email design Common email types and elements Best email design practices Email marketing tools with unique design capabilities A bonus checklist to ensure you've done everything right Top email design examples for inspiration Without further ado, let's discover the power of email design. Why Is Email Design Important? Effective email design ensures visually appealing and engaging campaigns that inspire action. Here's why a thought-out email design process is so important: Contributes to brand awareness. Using branded elements like your logo, color palette, and fonts consistently across emails reinforces your brand identity. And with brand recognition comes customer trust. Increases conversions. By investing in email design best practices like information hierarchy, scannable sections, and clear email CTAs, subscribers can understand your value proposition quickly and take the next step. Maximizes engagement. A well-structured layout with plenty white space, eye-catching visuals, and captivating copy makes a strong first impression. Plus, it's legible and easy to navigate, characteristics that facilitate interaction. Ensures accessibility. No user has the same restrictions as the other. So, brands should step into their subscribers' shoes to offer the same optimized experience. For this, they'll need accessible designs, considering things like proper color contrast, descriptive links, and alt text for images. Email Design Types It's wise to use different email design types depending on your objectives. While an HTML email with high-quality product images is ideal for personalized recommendations, a plain-text campaign could work better in the case of a password expiration email. With this in mind, let's have a look at the most common email design types to build: Plain-Text This is the simplest email type that is text-only without visual enhancements or formatting. Plain-text emails are easy to create and user-friendly due to their minimalistic nature. Even though they usually feel more personal, they lack brand identity and compelling graphics. To put it simply, they may not have that wow factor that will make your campaigns stand out. The following campaign is a plain-text email from Sweetgreen: HTML This email type consists of engaging content such as graphics, buttons, and colors, standing more on the side of fun email design. Marketers create them using HTML or CSS language. But it doesn't always take coding skills. For example, platforms like Moosend or Mailchimp provide ready-made email templates with responsive designs that serve as a starting point to craft HTML emails. With the help of drag-and-drop editors, you can customize their look to match your brand image. Here’s an amazing HTML email example by Chipotle: Interactive Finally, interactive emails go one step further. As their name implies, they encourage interaction with specific elements to complete an action such as adding items to a cart, rating a service, or completing a quiz. Interactivity in email design turns simple messages into inbox experiences. However, brands often skip them as designing them usually requires some coding skills. Also, some email clients don't support them. Look at this example from Disney+: Top Email Design Elements For Compelling Campaigns Looking for those key email assets that will capture your subscribers' attention? Below, we present you with the elements you should take extra care of to increase click-through rates: 1. Layout What comes first in email design? An organized and solid layout. Cluttered emails are against most email design best practices. Whereas a well-structured campaign enhances the user experience, helping recipients notice and comprehend different points quickly. One of the most critical parts of a proper layout is leaving enough white space between elements. By doing so, you reduce eye strain and improve readability. This email tactic gives your email a clean look, separating email sections visually and helping recipients scan through your content. Most emails must start with a header that includes the company name and logo. Email design best practices suggest placing a link to display the browser version, create a headline to tease the email content, and add a navigation menu to direct users to key web pages. Next is the email body, which is where brands display their main content. You should use it to convey your value proposition and achieve your campaign goal, whether it's through text, visuals, or a combination of the two. Last comes your email footer, a. k. a. the last impression of your email. Including information like your contact details, privacy policy information, and unsubscribe options, it's a key element to building customer trust. Let's look how a clean-cut and focused email design looks like in the following example by Dollar Shave Club: 2. Copy A a marketer, you should never underestimate the power of words. People still want to read the messages their favorite brands send. So, ensure you craft email copy that complements your email style. The general rule of thumb is to keep your text short and straightforward. Besides that, follow these tips to create engaging email copy that subscribers will read through: Be concise and mention the objective of your email upfront instead of adding fluff that will tire users. Break large walls of text into smaller and more digestible chunks that people can easily scan. Add white space, bullet points, and short paragraphs to give breathing room to your content. Emphasize important information with bold or italics; don't overdo it, though, as readers might have trouble concentrating. Use headings wisely to create an optimal reading experience. In addition, if you use links inside your copy, ensure that the color of the hyperlinked text aligns with the rest of the design and that it’s easily recognizable by readers. This email promotion by Loftie uses short and crisp copy, visuals, headings, and bullet points to create a smooth email experience: 3. CTA One of the most important elements of your email design is the call-to-action button . It’s the magic pathway to the desired action you want visitors to take. That's why it remains a significant email design best practice to drive conversions. Even though you can place more than one CTAs in a single campaign, it’s best to keep the primary one closer to the top, designed in a way that stands out. Pick a unique color from your palette that contrasts with the background. To increase click-through rates, combine it with actionable copy. If you wish, include your main CTA more than once to increase the chances of subscribers acting on it. As for secondary CTA buttons, you can demonstrate them in lighter options of your color scheme or make them smaller. Overall, it’s best to stick to a particular action; otherwise, you may confuse or overwhelm your readers. Here’s how Everlane approached this case: 4. Visuals Let’s move to the asset that spices up your email marketing campaigns-the visuals. Images, illustrations, even emojis: these elements do the trick, supporting the message delivered by your text with a creative twist. Apart from images, you can embed animated GIFs or videos. Generally, opt for PNG or JPEG formats for images and GIFs or APNGs for animations. Moreover, it’s best to decompress the size files using tools like TinyPNG to reduce loading time and ensure optimal user experience for all ESPs. Don't throw in visual elements just for the sake of it, though. Make sure they're high-quality and relevant so they really bring something to the table. Also, remember that you need balanced and simple design, too. So, aim for a text-to-image ratio of 60:40, ensuring that images take up a maximum of 40% of your email content. With this email design tip, you create a harmonious result and a seamless user experience. Finally, ensure that your images perfectly suit your brand’s colors so readers can instantly link your campaigns to your company. A clever idea is to create your own custom images to showcase your unique personality. See how HOKA uses visuals in their email design: Using Moosend, you can include images, videos, and GIFs to any email template, whether your own or our platform's ready-made. If you go for the second option, the drag-and-drop builder allows you to add, remove, and tailor visuals based on your needs. Start today 5. Typography To many people, email design is mostly about the layout, the colors, and the graphics. But the thing is that your fonts are part of your visual identity, too. And did we mention the user experience? Yes, typography affects both the legibility and visual appeal of your emails. There are many web-safe and email-friendly fonts to include in your design: You've probably heard that colors convey emotions. Likewise, different fonts have unique connotations. The psychology of fonts suggests that Serif fonts are associated with stability and tradition, making your emails look more formal. Whereas you should pick Sans Serif fonts for a casual look since they are considered more modern and friendly. You must also know that Serif fonts are generally more legible. So, they're the best option for long blocks of texts. Sans Serif fonts, on the other hand, are easier to read in large sizes or short texts. This attribute makes them ideal for headings where you want to grab attention immediately. Try not to include too many fonts in your emails as it will frustrate readers and mess with your branding efforts. You need your email fonts to remind users of the marketing material they've seen on other channels like your site. 6. Colors The color scheme used in email campaigns contributes to how subscribers perceive your campaigns. There's so much you can do when selecting the right colors for your campaigns: represent your image, prioritize important content, and enhance the readability of your content. So, you'll want to consider colors that match your branding. That left aside, you'll want to be mindful of the emotions each color evokes. Let's see a few examples of the emotional responses to colors: Blue brings out calmness and stability. Yellow is associated with joy and spontaneity. Green has a refreshing effect, reminding people of nature. Red is the color of action and energy while also indicating danger. Purple elicits mystery and wealth. Orange makes us feel energetic and enthusiastic. Pink has a sensitive and romantic vibe. How you combine colors also plays a vital role in conveying your message and creating a pleasant user experience. For example, the quite common combination of white, black and gray gives your emails a professional and classic look. Plus, how you use colors together and the contrast created is a key factor for email accessibility. Email Design Best Practices Now that you know what good email design consists of, it's time to who want to create unique campaigns that steal the show: 1. Showcase Your Brand Just as we like putting a face to a name, we like to match a brand with a unique image. Creating on-brand emails allows recipients to identify your emails in their crowded inboxes. That's why you should think of every email you send as a brand asset, and customize it to the max. Starting from your logo, put it at the email header so it's the first thing the recipient sees once they open your email. There, consider adding a menu, too, linking to key pages on your site to serve additional objectives. Then come other branding components like fonts, colors, imagery, and social media buttons at the email footer. Each and every one of them turns your email design into a trustworthy tool that increases brand awareness. But branding work doesn't end with the elements that comprise the visual identity. The tone of voice you use in emails must match your style and communicate your mission and values. Maintaining a unique tone across marketing resources, such as landing pages and social media posts contributes to a consistent user experience. In addition, if your CTA buttons lead to landing pages, keeping the branding consistent is vital, as readers may get confused and bounce back before completing the desired action. So when you craft your next campaign, think about Starbucks. The brand logo, colors, fonts, and tone of voice are instantly recognizable: 2. Invest In Visual Hierarchy When structuring your email layout, you have to think how to make crucial information pop. Visual hierarchy in email design helps marketers direct the reader's eye where they want, for example their call-to-action. Here are a few steps to consider so your subscribers check core messages first: Lead with what matters the most. Prioritize essential elements by placing them at the top of the email to capture attention right off the bat. Add bold headlines, using different font sizes to make critical content prominent. Create a natural flow with strategically placed graphics and CTAs to urge recipients to skim through your entire email content. Invest in color contrast, white space, and bold text to design skimmable campaigns. Another valuable way to achieve a structured hierarchy is through your layout choice. There are a few email layouts to choose from based on the email content you’d like to share. Here are some examples from Moosend’s email templates for each scenario: Inverted pyramid: It enables you to eliminate distractions, get readers to click-through, and guide their eye down to the call to action faster. Zig-zag: This layout helps you show readers a lot of information in simple and skimmable sections by adding images and colors without wasting space. F-shaped: The F-shaped pattern helps brands draw attention to specific content blocks. For instance, such a layout is ideal for well-designed cart abandonment emails to display the items left behind. Overall, you can save time by picking a customizable template that lets you stay on-brand while adopting email design best practices effortlessly. To explore our library of built-in email templates, sign up for a free Moosend account to find the perfect design for your campaign goal. Start for free 3. Ensure Mobile Responsiveness According to Statcounter, here's a comparison of desktop vs mobile global market share during 2024: It's a fact that people use mobile devices to search for brands, products, and services online. However, not every campaign is optimized for mobile devices, which usually leads to a poor user experience. Therefore, it's imperative to create responsive emails that subscribers can effortlessly navigate on all devices. Let’s explore some quick tips to apply: Shorten your subject line: To optimize your email subject lines for Android and iPhone users, stick to 30-40 characters. Write clear preview text: Keep your preheader texts short and place all essential details are at the beginning. Have a plain text version: Create a plain text format for devices and email clients that don't read images to avoid compromising the email quality. Create concise copy: People find it hard to read long text forms on smaller screen sizes as they’re usually in a hurry. Mind your clickable elements: Make links and buttons at least 44x44 pixels so mobile users can easily tap on them with a thumb. Choose large font sizes: Think of at least 16 px for the email body and 22 px for headlines to facilitate reading on small screens. Go single-column: A single-column design is easier to click through on mobile devices. Test for different devices: Always test and preview how your emails render on different devices and email clients. Invest in premade email templates: Find an email marketing tool that offers templates with responsive designs that adapt accordingly. For example, when browsing Moosend’s email templates, you can check the mobile version to see how it looks. You may also use the preview option when creating your campaign to ensure maximum results. 4. Personalize Your Campaigns Personalized marketing is at the core of customer communications, as consumers prefer brands that consider their specific preferences and needs. That's where email segmentation and automation step in, helping marketers send more targeted messages to subscribers. You can start by using the subscriber's name in the subject line or email copy to establish a connection. To take it one step further, you could use their browsing and buying history to send a product recommendation email or upsell items. Mentioning their behavior in your emails increases the relevance of your content while showing subscribers you understand their journey. A personalized and timely email message lets subscribers know why you send the email and what you expect. Which, in turn, increases the likelihood of them taking action. By using dynamic content, you get to personalize the design elements of your campaign to make it more attractive to different users. For example, you send different emails based on demographics, such as the subscriber's gender or age group. An alternative is to tweak the product or service recommendations based on your reader's location or the weather conditions in it. Check the example below to see how Northern Trail suggests different products based on gender: Source With the rise of AI, email personalization is made simpler and more accurate. Take Moosend's Audience Discovery tool as an example, helping you understand and predict customer interest in specific products. Using this feature, dynamic segments are created based on each user's interests and buying intent so you can send laser-focused promotions. 5. Make Emails Accessible Although email design best practices prioritize accessibility as a major component of any effective marketing strategy, 99. 7% of emails were reported to contain accessibility issues. Giving every reader the chance to access your email content comes with a double benefit: you get to reach a larger part of your audience and all users enjoy a great email experience. And don't think creating accessible emails is just about catering to people with disabilities; it actually covers several audience groups like individuals with a bad internet connection or on commute. Here's how you should optimize your email design for accessibility: Choose simple fonts: Avoid the excessive use of italics, underlining, and capitalization, which could hinder readability. Opt for contrasting colors: Aim for sufficient color contrast (a ratio higher than 4. 51:1 will do) to help visually impaired subscribers. Add alt text to images: Provide comprehensive descriptions of images and GIFs for disabled users with access to text-to-speech software or screen readers. Use headings and subheadings: This tactic helps you organize your email content, making it more digestible and legible. Left align your email copy: Left-aligned text is considered the most accessible option as it capitalizes on the natural flow of reading. Keep your hyperlinks descriptive: All users should clearly understand where your email links take them, even out of context. Invest in inclusive language: Write your copy in simple gender-neutral language and avoid jargon or sophisticated words. 6. Use Interactivity Interactive experiences have conquered the digital world. After all, who doesn't love a fun game? In email design, interactivity comes with a number of benefits: grabbing readers' attention, increasing click-through rate and conversions, improving engagement, to name a few. Consider adding interactive elements like short polls and exciting quizzes to encourage readers to click through your email content. For instance, urge subscribers to complete an embedded quiz where they will share their preferences. With this email design practice, they will stay longer within your content and take the action you need them without leaving the email. Which translates into a better use experience. On the other hand, you get to collect valuable customer feedback and refine audience segmentation and personalization down the line. Interactive email elements don't end with quizzes and polls. There are several types to choose from: Spin the wheel features to unlock discounts and gifts. Image carousels to display product recommendations. Videos to showcase products and services, share testimonials, or onboard users. Hover effects to make critical email components like CTAs stand out. As with everything, there's a catch with this email design best practice. The purpose of interactivity should be to reinforce your message instead of overshadowing it. So, use it wisely and in a complementary way. Keep things simple to provide a frictionless experience, and don't forget to check that your interactive emails work properly across devices and email providers. Here's how Skillshare gives subscribers the opportunity to choose between the classes offered based on their mood: 7. Try A/B Testing Both your subscribers and you deserve emails that work as you were hoping to. Investing some time and effort in A/B testing before sending your emails will help you ensure everything is in place. A/B testing allows brands to test different email design elements to see which resonates best with their target audience. In other words, it's an email design practice that takes some of the guesswork out, helping you optimize resource allocation. With this method, you compare two different email versions, preferably focusing on one element at a time. For example, you can test CTA buttons, images, or subject lines. Once you identify the combination that yields the best results, you can send the winning variant to most of your email subscribers. Plus, the findings will allow you to optimize future emails based on each group's interactions. Popular Email Design Tools Are you looking for intuitive tools to elevate your email marketing design? Check out these platforms: 1. Moosend Moosend is an all-in-one email marketing platform with excellent design capabilities. You can pick one of its 100+ HTML templates for every occasion and customize them the drag-and-drop way. Moosend’s templates are mobile-friendly, with slick layouts to enhance readability and conversions. You can upload your own files and brand assets, and customize them to the fullest. Finally, you can save your templates for future use if needed. Overall, this is an excellent and scalable option to streamline all your email marketing efforts at a low price, starting at $9/monthly. All things email marketing are included - from segmentation and automation to signup forms and landing pages. 2. Stripo Stripo is an HTML email builder you can easily integrate with your ESP to deliver beautiful campaigns to your audience. It offers a drag-and-drop editor and over 1150 templates suitable for different industries. You can start with a free account with limited capabilities and switch to the Basic plan for $20/month for two users, 50 exports, and 50 daily tests. 3. Mailchimp Mailchimp doesn’t need an introduction to the email marketing world. Ιt’s an inclusive email automation platform that enables readers to design beautiful campaigns in simple steps. This email service also has a drag-and-drop builder and provides users with 100+ premade templates that are easily customizable. In the free version, though, the user only has access to the tool's basic templates. Even though Mailchimp is an effective solution, it’s expensive compared to similar options. 4. Unlayer As a final option, we present Unlayer, another email editing tool with several HTML email templates for different industries. You can design the templates and add them to your application. Apart from ready-made templates and a drag-and-drop builder, it has dynamic content features and custom file storage. Their free plan has minimal capabilities. Paid plans are rather costly, starting at $250/month. Email Design Checklist Now that you have all the tools to create professional and beautiful emails, we'll share a bonus checklist so you can quickly tell you've taken all the right steps before hitting "send:" Use an organized and structured layout with clear and scannable sections. Leave ample white space to separate different elements and enhance legibility. Keep your text skimmable and concise, using bullet points and short paragraphs. Place your primary CTA near the top of the email and use color contrast to make it stand out. Add relevant and high-quality visuals and optimize them for fast loading times. Stick to email friendly-fonts and limit the use of multiple fonts for consistency. Invest in color contrast to enhance readability and draw attention to key email elements. Prioritize mobile-friendly and accessible email design to cater to every user's needs. Use dynamic content to tailor emails based on each subscriber's demographics and preferences. 5 Popular Email Design Examples From Top Brands Let’s explore five amazing campaigns with responsive design that check all the boxes: 1. Canva Welcome Email Design Example Subject Line: Welcome to Canva The design platform Canva knows how to attract their reader's attention at first glance. They start with a short message followed by a clear and prominent CTA that directs users to the platform to get to work. In this email newsletter, they include two attractive images; the one on top emphasizes the creative process, and the second is a snapshot of the platform. There's also a checklist of the tool's biggest assets and a second call-to-action with the same goal. Finally, readers can find the company’s main details on the email footer, the unsubscribe link, and social media icons for deeper nurturing. 2. Moschino’s Cart Abandonment Email Design Example Subject Line: You left something behind Cart abandonment newsletters receive high open and click-through rates, that’s why email marketers should pay extra attention when creating them. This great example by MOSCHINO shows it all. The newsletter starts with a captivating fashion image followed by a CTA leading consumers to checkout. It continues with the products they left behind and a few benefits to motivate customers to act. They include two CTA buttons in different colors and placements to increase click-through rates. We should also note that the second one uses the first person in the copy to make readers relate. 3. Atoms’ Special Sale Email Design Example Subject line: Ending tonight: 15% off for Back 2 School You don’t always have to go the extra mile to deliver a spotless and converting campaign. Atoms designs a short, straightforward email newsletter to get the readers to the point - the discount code. For that purpose, they decide to portray a shiny pair of shoes at the center surrounded by cute design elements emphasizing the back-to-school email theme. Instead of a CTA button, they add the special code at a profound place so that no one misses it and provide information on how to claim it. 4. MeUndies Confirmation Email Design Example Subject line: Your Order Has Shipped Who said that order confirmation emails should be plain and dull? Even though the copy is the key to transactional emails, you can also cleverly demonstrate your brand as MeUndies did. They add the brand’s main colors and a section dedicated to their referral program with a simple product image below the shipping information. Finally, they use creative design elements and copy lines on the email footer to nurture customers even more. 5. Lyft Feedback Collection Email Example Subject Line: Enter to win a gift card for feedback For last, we saved another simple campaign by Lyft that does the trick. The yellow background helps the rest of the design elements pop out, including the action-oriented CTA button. In the headline, they make sure to highlight the free entry in a draw for a compelling prize once they fill out the survey. A surefire way to drive conversions. So if you want to create a similar campaign, choose a more straightforward format to help the important parts stand out and avoid noisy layouts. The Takeaways Long story short, adopting email design best practices is key to transforming each campaign into a conversion tool. All you need to do is pick the right tools, go through our email design checklist, and unveil your creativity to build campaigns that hit every recipient's soft spot for valuable communications. If you’re looking for an all-in-one email marketing platform with exceptional design features and ready-made templates for all tastes, sign up for a Moosend account today to get started. Email Design FAQs Let’s see a quick round of frequently asked questions about email design: 1. How do you design an email? You need to create a clear and structured layout with a distinct header, main body, and email footer and place your design elements and copy strategically to stand out. 2. What makes a great email design? A successful email campaign consists of branded visual elements and a straightforward layout with visual hierarchy to focus on your main message and reduce unnecessary noise. 3. How do I customize my email design? Add your logo, brand colors, visuals, and fonts and use the email footer to display information about your company, such as your website, contact information, etc. 4. How many CTAs should you use in your campaigns? While you can use multiple CTAs for distinct objectives, the ideal is to have a single email CTA to avoid distracting readers with too many actions. --- ### 9 Free Subject Line Testers To Drive Open Rates [2025] > Find a list of first-class subject line testers to score your email subject lines and increase your open rates and conversions. - Published: 2023-01-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-subject-line-testers/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner One of the key parts of a successful email campaign is the subject line. It’s the first element that appears in your subscribers’ mailboxes and increases open rates. Let’s see some impressive stats: 64% of email recipients decide whether to open an email based on the subject line, and 69% also said that they move emails to spam based on them. So if you’re worried about the impact of your subject lines, no matter how great your copywriting is, you can use a subject line tester for maximum performance. In this guide, you’ll find first-class tools to make this process a piece of cake. Let’s take it from the top! What Is An Email Subject Line Tester? Subject line testing tools provide helpful information regarding the efficiency of subject lines to help businesses increase their email open rates. They’re usually provided by email service providers (ESPs) and similar marketing platforms. In brief, most of these tools test: Spammy words: It detects words likely to transfer your email to spam, such as 100% free, urgent, buy now, etc. Word count: Testers suggest the optimal character length to optimize your subject line for all devices. Sentiment: It explains the emotional effect of the subject line on the audience through powerful words and emojis. Preview: Some testers show how the subject line appears on different devices to ensure maximal results. Let’s explore some top-notch subject line testing tools that can contribute to your email marketing success: 1. Refine by Moosend Pricing: Free Best Feature: Data per industry Moosend’s Refine is a free email subject line testing tool that helps businesses drive higher open rates and secure a steady deliverability score. One of its main pros is that it provides data per industry for a certain number of subscribers, enabling users to stand out from the competition. Once you write your subject line, you’ll see how it performs for your industry. If there’s room for improvement, you’ll find some guidelines to optimize it and capture your subscriber’s attention. Here, the platform suggests email segmentation for maximum personalization and performance: Apart from this standalone tool, Moosend provides an additional checker inside the software with thorough information. So if you’re looking for a holistic email marketing solution to do it all, it’s an excellent choice for you. Have a look at this Moosend subject line report: Try Moosend for free 2. Omnisend Pricing: Free Best Feature: Scannability Omnisend offers one of the best email subject line testers, providing users with various information to achieve higher metrics. First, apart from a generic subject line score, it shows character count and wording insights. Moreover, the scannability feature helps users get past spam filters. Finally, they offer an additional section with diverse subject line types to get inspired for your next campaign. 3. Send Check It Pricing: Free Best feature: Intuitive tester Send Check It is another free testing tool that can help you power up your email marketing strategy showing you the way to optimal subject lines. You need to provide your first name and email address for their helpful insights. In a nutshell, you’ll get a readability score, character count, wording, and punctuation suggestions. It also reports on emoji count and offers capitalization remarks to avoid spam filters and draw the readers’ attention at first sight. 4. CoSchedule Pricing: Free Best feature: Spam filter immunity CoSchedule is a content marketing software well-known for its headline analyzer, which also offers a tester to build great subject lines. CoSchedule requests your personal information to give you a thorough report. You can see an example of the email subject line analysis in the above image. It includes suggestions regarding wording and phasing, character length, and a dedicated preview section to see how your subject line appears on different devices. 5. Email Subject Line Grader Pricing: Free Best feature: Word mixture Email Subject Line Grader is a free subject line tester with basic features for more experienced copywriters. It provides users with limited suggestions that can still do the trick. For example, it provides users with wording suggestions to make subject lines more specific if needed, such as asking a question to make it more indulging. You’ll also find more details about the word and character count. 6. MailMeteor If you’re looking for quick ways to optimize your subject line and increase the open and click-through rates of your email marketing campaigns, you can use MailMeteor’s tool. In short, you’ll get ready-made templates with copy that will result in better performance to reach out to your audience faster with the right email messages. No login is required. 7. Test Subject by Zurb Pricing: Free Best feature: Mobile responsiveness Test Subject helps marketers test email subject lines for different mobile devices. Users must add the sender name, subject line, and preview text to test their functionality. So if you need a quick check to see how the front-facing parts of your email campaign appear on different devices, this tool is suitable for you. 8. Grademyemail by Netcore Pricing: Free Best feature: eCommerce-friendly Grademyemail has another email subject tester that works best for the retail industry and can give you insights on improving your subject line and preheader text. In short, you’ll receive a report on sentiment analysis and spam probability, including suggestions for improvement, such as word and character count. 9. Spam Check by Postmark Pricing: Free Best feature: Spam score If you need a free tool to ensure that your emails get past spam filters, you can use Spam Check by Postmark. It’s not limited to subject lines; instead, you can include your whole email content, and it will present you with a spam score to improve it. Hence, Spam Check helps you interpret SpamAssassin’s score minus the hustle. Tips For A Successful Email Subject Line For Higher Open Rates Long story short, most email subject line testers are free and accessible to everyone via popular email automation or similar tools. But if you want to ensure that your subject line receives a high score before testing it, here are some tips for you: Keep it straightforward: Write short and descriptive copy with relevant but limited keywords. Personalize it: Add the recipient's name and use email segmentation to personalize your campaigns. Avoid spammy words: For example, free, pay, and characters like % may flag your email as spam and repel subscribers. Run A/B Testing: Explore which subject line version works best for your audience. Optimize for mobile devices: Ensure your subject line looks stellar on every device. Combine with sender name/preheader text: Optimize the additional elements that appear on the mailbox to maximize open rates. Subject Line Tester Tools FAQs Do you still have questions regarding subject line testing? We have some quick answers for you: 1. How do you test a subject line? You can use a dedicated subject line testing tool, e. g. , Refine by Moosend, that provides suggestions to improve your subject line and avoid spam filters. 2. What is the best subject line tester? Here are some first-class testers to check: 1) Refine by Moosend, 2) Omnisend, 3) Send Check It, 4) CoSchedule 5) Email Subject Line Grader, 6) Mailmeteor, and 7) Test Subject by Zurb. 3. How long should a subject line be? According to Marketo, 41 characters usually do the trick, but it primarily depends on the devices of your subscribers. 4. What subject lines end up in spam? Avoid spammy words and characters, such as free and $, excessive uppercase letters and keywords, and use punctuation wisely - e. g. , delete exclamation marks. --- ### Spam Traps: Definition, Types And How To Avoid Them [2025] > Spam traps can seriously harm your sender reputation and email deliverability if left unchecked. Find out how to deal with them easily and effectively! - Published: 2023-01-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-spam-traps/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability - Levels: Beginner Spam traps can seriously harm your email deliverability, so if you’re serious about your email marketing efforts, you need to know how to avoid them. In this guide, you’ll learn everything about spam traps and what you can do to prevent them from causing any damage! What Is A Spam Trap? A spam trap is an email address used by Internet Service Providers (ISPs), blocklist operators and anti-spam organizations to identify spammers and users who aren’t following email marketing best practices. Spam traps will look like real email addresses, but they are either abandoned by their original users or invalid, and they cannot be used for any kind of communication. Their only purpose is to lure and block messages from spam senders. And since spam trap addresses cannot opt-in to receive emails, any message sent to such an address will flag the sender as a spammer. Types Of Spam Traps There are various types of spam traps that you can hit, even without doing anything wrong. Each one is created in a different way and the “damage” they can cause is also different. So, let’s see each individual type. Pristine Spam Traps Pristine spam traps (or pure spam traps) are email addresses that have been created by ISPs or other organizations, while they’ve never been used by a real user. These email addresses are embedded on public websites, but they are hidden within the code. So, the only way these can end up in your email list is when spammers are scraping sites for emails or someone purchases contact lists. And since the sole purpose of these spam traps is to “reveal” senders that use suspicious methods of gathering contacts, they are a tell-tale sign for ISPs. As you can understand, hitting a pristine spam trap will have the most severe impact on your sending reputation. Specifically, if you send emails to a pristine trap, your domain or sending IP address could be immediately blocklisted. Recycled Spam Traps Recycled spam traps (also known as honeypots) were once valid email addresses used by real people, but have since been abandoned and repurposed by providers in order to catch spammers. Common examples include role-based addresses (i. e. , sales@, info@, support@) or email addresses of employees that are no longer with the company. A recycled spam trap can be found on your email list if it’s more than one year old or if you don’t send email messages to your list frequently. Hitting a recycled trap is an indication that you’re not regularly removing your inactive subscribers and managing hard bounces. Therefore, the consequences of sending emails to recycled spam traps are “milder”. However, if you send emails to these addresses regularly, your emails could start getting routed to the junk folder. So, practically, they damage your sender reputation over time. Typo Spam Traps Spam traps can also exist in the form of email addresses with common typos, such as “gnail” instead of “gmail” or “yaho” instead of “yahoo. ” Similar to recycled spam traps, they aim to look legitimate, but they are usually set up by providers to monitor marketers’ email best practices. Sometimes, they can be the result of an unintentional mistake by the person signing up for your newsletter. This category also includes fake email addresses, like “donotmailme@thankyou. com,” or “my@email. com,” which are often entered into online forms and shopping carts when email confirmation isn’t required. Regarding the consequences, these spam traps are not as “bad” as pristine spam traps. Nevertheless, they identify the sender as negligent in cleaning their contact list and harm their sending reputation cumulatively. How to Prevent Spam Traps In the previous section, we explored the types of spam traps you can encounter. But prevention is always better than cure! So, we’ll give you some practical tips on how to prevent spam traps once and for all. Avoid Buying Email Lists Purchased lists of emails have the inherent disadvantage that they usually contain spam traps (it’s almost guaranteed). These lists contain email addresses that never opted-in to receive your email campaigns, not to mention that subscribers on these purchased lists will probably mark your emails as spam since they have no knowledge of your brand. These behaviors negatively affect your sender reputation and email deliverability. Another thing you should remember is that nowadays there are laws protecting users against spammers. I’m talking of course about GDPR rules. Buying email lists breaks the number one rule of GDPR, which is getting the permission of people in order to email them. Use Double Opt-in The number one thing you can do to ensure real people are subscribing to your list is to use double opt-in. This requires recipients to confirm their email address in real-time before you start sending them email marketing campaigns. With double opt-in, not only do you maintain a healthy email list with legitimate email addresses, but you also ensure a higher overall engagement, which s a positive signal for ISPs. So, when designing your signup forms, always be sure to enable double opt-in. Remove Inactive Subscribers Another essential strategy to prevent spam traps from existing in your list is to remove subscribers who are no longer active or engaged. Give your list a good pruning every 6 months or so. As we said before, spam traps can sometimes come from outdated email addresses that are no longer valid. So, deliver re-engagement email campaigns to subscribers who have not engaged with your content in the last couple of months. If these don’t work, weed out those inactive subscribers as they are no good for your business and your list hygiene. With Moosend, you can set up an automation to remove inactive subscribers. In this way, you don’t have to worry all the time and you also have a system in place that protects you. You set it and forget it. You can find all the details about how to do it in our list cleaning guide. Verify Your Mailing List If you haven't sent emails in a long time or you’ve added subscribers manually to your mailing list, it’s a good idea to perform email verification. Email validation tools automatically reject abuse, misspelled and catch-all types of accounts that can harm your sender reputation. You can even incorporate email validation software into your subscription forms and check the legitimacy of email addresses and prevent typos in real time. Takeaway Spam trap email addresses can lead your emails gradually into the spam folder or even do massive damage and land you on a blocklist. However, the steps you can take to prevent this from happening are easy and quite effective. Don’t buy email lists to propel your growth, but build naturally. Keep your list clean and use double opt-in for your forms. And last but not least, if you want an email marketing software that you can trust and establish yourself as a legitimate sender, join Moosend by creating an account today. Our team will be there to help you set things up for success. --- ### 5+ New Website Announcement Email Templates and Tips > A new website announcement email is vital for a successful website launch. Find helpful tips, examples and templates to create one yourself. - Published: 2022-12-16 - Modified: 2025-05-07 - URL: https://moosend.com/blog/new-website-announcement-emails/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner A new website announcement email is an essential part of your overall website launch strategy and it shouldn’t be neglected. With social media, you can reach a bunch of people, but delivering your message right into people’s inboxes with email marketing gives you the best ROI. In this blog post, we’ll dive into: the benefits of emailing people about your new website launch how to write a successful new website announcement email beautiful templates and examples to get inspired from and finally, other ways to announce the launch of your new website Benefits Of Sending A New Website Launch Email If you weren’t born yesterday, you know that before anything hits the market, some buzz needs to be created around it beforehand. You have to generate excitement about what you’re about to launch before you actually release it! Email campaigns are an excellent medium among digital marketing channels. Let’s see some tangible benefits. Emails are easily accessible People can check their emails virtually from everywhere, provided there is an Internet connection available. What’s more, recent email open rate statistics show that an astonishing 61. 9% of emails are opened on mobile devices. So, why not let people know about your new website through a medium they check regularly? Even if people don’t immediately open your email, they’ll see the notification on their phones. And chances are you’ve created the essential excitement about the incoming revelation. Users have chosen freely to receive your email A great strategy to maximize the impact of your launch announcement is to place subscription forms on your upcoming website. In this way, people interested in your business can sign up and receive future communications. And you expand your email list, before even launching your website. When you send your new website announcement email, people are more likely to open it since they have chosen themselves to receive those emails. Emails can be sent at any time of the day There are no limitations as to when an email will be sent. You can optimize your email campaigns to be delivered at the best time, also according to your subscribers’ time zones. This ensures that your subscribers will view the email at a time they’ll be most engaged. Emails are trackable With the help of your email marketing software, you can track users’ behavior (did they open the email, what action did they take after opening the email, etc. ). This helps you measure the effectiveness of your campaign and find out whether users are indeed interested about the incoming launch day. 5 Essential Tips To Craft Effective Website Announcement Emails Creating a great website announcement email may not be rocket science, but it sure requires a certain strategy to be successful. For this reason, we give you 5 great tips in a step-by-step order to supercharge your marketing strategy. Tip #1: Craft Engaging Email Subject Lines An intriguing subject line will not only stand out in the inbox but increase your new website launch email open rates. To craft the best subject line for your campaign, make sure to: Keep it short (20-40 characters) Make it as clear as possible (e. g. Our new website is live! ) Use emojis to boost visibility and make it more fun Add a preview text to provide more information The purpose of your subject line is to incite anticipation and build up hype, so make sure to use the right copy to do so. If you need help, you can use a subject line tester like Refine to see how your creations will perform and optimize accordingly. Tip #2: Emphasize the Benefits A website announcement has to be simple and straightforward. As we said before, the main goal is to build excitement. So, why not “tease” subscribers with some tangible benefits that they are soon to enjoy? You can communicate the benefits through bullet points or visuals. If you want to go the extra mile, you can craft a landing page with more information about your new website, the problems you fixed, the user experience your audience will have, and more. Whatever you choose, make sure to show your recipients that this change will benefit them long-term. Tip #3: Use High-Quality Visuals If you plan on creating a pre-launch series for your new website to introduce your audience to the new changes, you can do it with visuals. To intrigue recipients, you can add screenshots of your new website, GIFs, or any other elements you want to build hype. Moreover, you can lead your subscribers to a landing page where they can find out more and give them incentives to make sure they visit your new website. Tip #4: Use Countdown Timers Countdown timers are an essential part of eCommerce email marketing campaigns. However, you can also leverage their power regardless of your industry. Adding a timer to your website announcement emails will allow you to create urgency and amplify the anticipation. Email platforms like Moosend allow you to infuse your campaigns with such elements. If you want to try it, you can sign up for a free account and head to the email editor. Tip #5: Test Before You Send Before hitting the send button and delivering the email announcement to your whole email list, it’s wise to send a test email. This way, you can see exactly how the campaign will look when it’s delivered to subscribers’ inboxes. If you’re using a service like Moosend, you can see how your campaign looks both on computers and mobile devices. During this stage, you can find grammatical errors or other technical issues in your emails, before subscribers see them. Finally, you can check for mistakes in the font sizes, colors and placement of graphics. New Website Announcement Email Templates In this section, you’ll find some email templates for your new website announcement. Feel free to steal them or customize them according to your taste and goals. Template #1: New Website Announcement Email Introducing a fantastic new website for ANNOUNCEMENT! Our team is delighted to announce that our new # website has been launched, thanks to the amazing . It looks fantastic! We now have an online shop open, where you can pre-order your favourite products, purchase brand new merch, find teasers of upcoming events, news and so much more. Please take a look and share with your friends! CTA: Explore Now The Example: Subject Line: Introducing a magical new kids website Here we have an example from The Harry Poter Fan Club. As you can see, the colors used (Griffindor colors) and the visuals are on brand, while the CTAs stand out immediately. The reader gets all the essential information about what the new website will offer and he is prompted to explore more by clicking through the email. Further down, you have a second CTA that increases the chances of successful click-throughs. Template #2: Website New Features Announcement INTRODUCING OUR NEW WEBSITE CHECK OUT WHAT'S NEW! : Short description : Short description We hope that this will ease our customers' experience with us here at ! - We're Still Working On It! Whilst it may not be perfect, we're still working on it. The site will be getting new features over the next few months, as we look to expand our product range, and services further. If you have any questions, please be sure to reach out to our team! CTA: BROWSE THE NEW WEBSITE HERE! The Example: Subject Line: OUR NEW WEBSITE IS LIVE! In this example, Diversion Automotive introduces their customers to the new website features. They’ve placed a nice header featuring their brand logo. What’s more, they’ve included visuals of the changes and a short description of the benefits of the new additions. Finally, the CTA at the end prompts users to take a look and explore the new functionality. Template #3: Localization Announcement Email INTRODUCING OUR SITE Prefer to shop in ? Good news! The version of our site is now live. Because fashion is a universal language, you can now shop in or English or both! SHOP IN ENGLISH | SHOP IN SPANISH The Example: Subject Line: We speak Spanish: Introducing our new site! Here we have an example from the well-known fashion brand H&M. With this email, the brand announces the localization of the website. The email copy is short and smart, and it doesn’t tire users with too much information. Template #4: New Website Redesign Announcement VIEW OUR NEW WEBSITE We've Changed But it’s all good - we’ve just launched our new look website. It’s now even easier (we hope! ) to find your favorite products and discover some exciting new ones at the same time. With better navigation and more in-depth product information, we hope you love it as much as we do. We’d love to hear your feedback too, so please kick off your shoes, grab a drink and take a look around. And to celebrate, here's 25% off your next purchase: Use code when you checkout. Call to action: CHECK IT OUT Discount code offer expires at midnight on . One discount code per customer. The Example: Subject Line: Get 25% Off With Our New Website Launch Offer! This announcement email example from Natura Siberica is an excellent one. It features a stunning visual with a high-quality product photo that attracts attention and excites customers. As for the email copy, it briefly explains the new changes and jumps straight into the value for subscribers, namely a 25% off. The brand also encourages feedback from users, thus showing it values customers and listen to suggestions. Template #5: Generic New Website Launch Announcement Email Subject Line: is Coming Soon. Here's What To Expect! Hi , We are excited to announce that the launch of is approaching! Our team has been working around the clock for the last couple of months to deliver an excellent website, so you can enjoy the best possible user experience. Do you want to know what’s coming with the new website? {Mention in bullet points: e. g. giveaways, discounts for early birds} Only a few days remaining! Thanks, Signature Other Ways To Announce A New Website Launch Your new website is the place where your business will thrive. So, if you want to maximize your reach and engagement, you should come up with more ways to announce it to your visitors, old and new customers. While email marketing is one of the most effective ways to do so, here are a few more things to consider: Write a press release: take advantage of local publications to promote your new launch. Moreover, you can use websites like Newswire to get the word out about your new website. Post on social media: use your social profiles to share the news. You can use multiple platforms (Facebook, Linkedin, etc) with the launch date, teasers, screenshots and more to hype your new website release. Use your old website: apart from social media, you can use your old website to let customers know about your redesign. Create popups with relevant messages and incentives to drive more traffic to your new website. Create a new website launch video: leverage video to announce your new creation. You can share the news yourself or create a sequence to showcase, for instance, your new eCommerce website like Partsmaster below: Get Subscribers Excited With Your New Website Launch Finalizing and launching your new website is a feat by itself, regardless of whether you’re creating one from scratch or redesigning your existing one. But without a strong announcement email to support the launch, things might not perform as well as they could. Tools like Moosend provide all the necessary features to make your small business or Startup life easier (drag-and-drop editor, countdown timers, dynamic blocks) and help you deliver personalized content to increase conversions. All you need to do to set yourself up for success is to sign up for a Moosend account and create a memorable new website announcement campaign! --- ### Drip Marketing: The Ultimate Guide With Examples [2025] > Learn the major drip marketing benefits for business and best practices to nurture your audience, including examples from notable brands! - Published: 2022-12-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/drip-marketing-guide/ - Categories: Examples, Marketing Automation - Tags: Marketing Automation - Levels: Beginner, Intermediate Digital marketers always look for cost-effective, game-changing promotional tactics to meet their goals. From social media to content marketing and SEO, they try to reach out to new audiences and nurture existing ones. One of the most popular methods, which is easily personalized and automated, is email marketing. In this guide, we’ll focus on drip marketing campaigns, which enable professionals to send the right messages to the right people at the right time. Learn more about: The definition of drip marketing The benefits of building drip email campaigns How to make an effective drip marketing strategy What email campaigns to prioritize for your business Let’s take it from the top! What Is Drip Marketing? It’s a strategy that involves sending automated message sequences, usually triggered after specific user actions, such as signups or purchases. For example, you can create a welcome email series for new subscribers to start nurturing them from day one. Drip campaigns can also take place on channels like email, social media, and direct email marketing. However, email drip campaigns are more common and easy to set up, with more fruitful outcomes. There are some alternative names for drip email campaigns: Lifecycle emails Automated email campaigns Autoresponders Triggered emails All you need is a top-notch email marketing platform with a dedicated feature to create these sequences. Want to see an example? Here’s a quick view of an onboarding drip campaign from Moosend to get a better grasp! Sign up now! Why Is Drip Marketing Important For Businesses? Let’s explore some of the key benefits of marketing automation and drip campaigns for your business: Increase Engagement When a consumer completes a specific action on your website, they are interested in your brand. By creating an automated sequence with relevant content, you can engage them more and convert them. However, it’s best to avoid overwhelming non-openers with undesirable emails and stick with those who show genuine interest in your campaigns. Imagine that you have project management software, and someone downloads one of your infographics. How can you nurture them further? You could follow up with relevant resources and an email with a demo link to move these leads slowly down the funnel. Generate Revenue Apart from nurturing your target audience with insightful content, you can also run automated campaigns to drive more ROI. According to DMA, 75% of email revenue comes from triggered, personalized campaigns compared with other email types. For example, you can set up abandoned cart email campaigns to nudge website visitors to purchase something they’ve recently left in their shopping cart. In addition, setting up cross-sell and upsell campaigns will let you nurture some of your previous customers based on their purchased products and increase your sales. Βoost Brand Awareness Sending relevant and timely content consistently to your subscribers’ mailboxes elevates your brand visibility to people who have already expressed an interest in your brand. The more touchpoints and information you share, the more chances to stick in their head. Remember, getting their opt-in first is essential before setting up your drip campaigns. If not, you may have adverse outcomes, like low open rates and high spam complaints, and lose potential customers over time. Reduce Costs Overall, email drip marketing is cost-effective, allowing you to target new leads and existing customers in simple steps. All you need is an email automation platform that supports these types of emails to build the proper automated workflows for your audience. Finally, you can save money from costly marketing campaigns using premade, customizable email templates and setting the proper triggers and conditions. Moreover, it allows you to exert more energy on other promotional initiatives without compromising your outreach quality. How To Set Up Drip Marketing Campaigns If you want to make or improve your drip email marketing strategy, here’s what to prioritize: 1. Pick An Email Marketing Software Creating drip email campaigns gradually is inefficient, especially when you have a long email list. Instead, you need a first-class email marketing tool like Moosend or Mailchimp to keep all processes in one place. Plus, many platforms offer premade recipes to help you set up different types of drip campaigns faster. For example, here is a list of ready templates offered by Moosend: If you don’t have an email marketing platform yet, make sure that your new marketing tool has compelling marketing automation features, including premade templates, an intuitive builder, mobile responsiveness, and a high deliverability rate to reach maximum results. Plus, getting a platform with behavioral-tracking tools to collect the correct data and an SMTP server to let you plan transactional emails is wise. You can also integrate it with your CRM solution for better performance. Finally, if you’re a novice, you must collect your customers’ and visitors’ email addresses to nurture leads and nudge customers. You can create dedicated landing pages or place signup forms inside your website, static or pop-up, to grow your email lists. Want to find a marketing automation platform that suits your needs? Here’s a list of relevant tools to get it faster! 2. Set Your Goals Before creating a drip campaign, it’s essential to have a clear goal to deliver fitting email content. For example, an onboarding sequence aims for customer success and retention, while an up-sell campaign is made to increase sales. You can apply the SMART framework to build more effective campaigns for higher open and click-through rates. Setting realistic and timely objectives is key to the success of your drip marketing. Source Finally, it’s essential to know your target audience to succeed in this process. Build a customer journey map and buyer persona profiles to understand their pain points, habits, and consumer preferences in depth. Thus, you’ll manage to create relevant and timely nurturing campaigns that will elevate your conversion rates. 3. Craft Your Automated Sequences It’s time to create your first drip campaign! The first step is to write enticing copy based on the goals of each email marketing campaign of a series that will attract the readers’ attention. Create a linking point along the email campaigns you schedule regarding messaging, following your brand guidelines. Make beautiful campaigns that entice customers, including all essential elements such as your logo, an email footer, and a call-to-action button. Remember that the CTA should stand out from the rest of the text to get more clicks. Next, follow your platform’s automation instructions to choose the actions, triggers, and conditions for your drip sequence. Consider the exact stage the subscriber finds themselves in to choose the number of emails they should set up. This could be anything between three and seven, with the drip campaign goal and industry playing a vital role in this decision. Look what an abandoned cart drip campaign looks like on Moosend’s platform: 4. Analyze Your Campaign Performance To ensure that your drip campaigns contribute to your promotional efforts and sustain your ROI, you should monitor key email metrics regularly. Let’s have a look at the most important: Open rate Click-through rate Bounce rate Conversion rate Spam complaints Unsubscribes Utilize the reporting feature of your email platform to update your log and combine it with a first-class tool such as Google Analytics to get a better view of what works or needs improvement in each stage. For example, the data could signal that you need to increase the number of triggered emails or what incentives work best for your audience each time. You can also use A/B Testing from time to time to experiment with a different version of an email element, such as the subject line, before it reaches the majority of your new subscribers. 9 Drip Campaign Examples To Get Inspired Let’s see some email campaign examples that can become a solid part of a drip marketing campaign series to boost lead generation and move consumers down the sales funnel: 1. Seatgeek's Welcome Email Campaign Subject Line: Welcome to SeatGeek! Please Verify Your Email Address Why it works: This is the first email people receive when they join Seatgeek’s list. This welcome email requires new subscribers to give their double opt-in to ensure they’ve received the correct email address. This campaign also showcases important information about what new customers and subscribers can expect from the brand. As part of these series, you can also schedule a follow-up email to collect the subscriber’s preferences and, based on that data, plan a subsequent campaign with relevant suggestions. 2. Moosend's Onboarding Email Series Subject Line: You’re officially a part of the Moosend family! Why it works: To ensure customer success and, subsequently, retention, it is essential to set up an onboarding email series with all the details they need to thrive with your product/service. For instance, Moosend included links to their Academy section in their first onboarding email, where users can watch helpful tutorials to set up their first emails. They also added a button to the help center for those who need simple answers to their questions. What else can you place to these campaign series? You can continue with feature descriptions or step-by-step guidelines on how to use their new products/tools effectively. 3. Surreal's Lead-nurturing Campaign Subject Line: The rumours ARE NOT true Why it works: SaaS and eCommerce businesses with long and complex customer journeys need drip marketing tactics to nurture their audiences and convert them. You can share different email content types based on the buyer’s stage they’re in, such as case studies or top-of-mind resources to stand out from your competitors. For example, this nurturing email campaign from Surreal includes customer testimonials and an image from one of their delicious products to entice skeptical consumers. The CTA button leads straight to the shop to boost sales. If you go for a similar drip campaign, you can send a follow-up email with a coupon for non-openers to increase conversions. 4. South Dakota’s Re-engagement Campaign Subject Line: Let’s Reconnect Why it works: Many businesses automate win-back email series to re-engage relapsed customers. These emails can take many forms: You can start with your latest business updates, as South Dakota did in the example above, and continue with a charming incentive. You can schedule a third email with a survey to collect their feedback and optimize your services. Finally, before removing them from your list, send them a final email and allow them to stay with you if they wish. This win-back email campaign guide will help you structure your email strategy with success. 5. Blu Dot’s Abandoned Cart Email Subject Line: Wait up. Your order is not complete. Why it works: One of the best email marketing strategies is sending cart abandonment emails. These triggered campaigns usually receive high open and click-through rates, as consumers have already expressed interest in specific products. Look at how Blu Dot approached it; they added the product left in the visitor’s cart, including information on why consumers should choose their business, like shipping and free swatches. In short, you can schedule similar drip campaigns to nudge prospects until you finally convert them. 6. Blinklist's Recommendation Email Subject Line: Top 3 Blinkist titles that everyone’s loving Why it works: To boost your ROI even more, you can set up automated emails with recommended products/services to subscribers. However, to increase conversion rates, make sure to segment your audience based on criteria such as previous purchases or demographics. For example, Blinklist decided to portray their most popular audiobook titles to activate the FOMO effect (Fear of missing out) and motivate subscribers to join the crew. You can also plan these drip campaigns in the form of upsell and cross-sell emails. 7. Hubspot's Renewal Drip Campaign Subject Line: Your HubSpot account will be deactivated in 30 days Source Why it works: If you offer a plan-based software solution, it’s essential to build a renewal or deactivation drip campaign series. Here, Hubspot scheduled an email campaign to inform inactive subscribers that in 30 days, their accounts will be deactivated. Therefore, you can build subsequent triggered campaigns to motivate them to sign in as the time comes closer. This is similar to win-back emails; hence the copy should be straightforward to get them to act fast. 8. Asana’s Webinar Drip Campaign Subject Line: How can your team overcome disruption in our distributed world? Why it works: If you’re organizing an event or webinar, drip marketing will help boost registrations and create a “full house” event. Building a series of emails with diverse content is critical to indulge your attendees in joining you. For instance, you can start with an event invitation email with clever subject lines to get more open rates and continue with short teasers, like videos from similar events or an introduction of speakers. Finally, schedule a triggered campaign for a few days or hours based on the nature of the event as a reminder. The Takeaways In a nutshell, drip marketing can plan an organic role in your promotional efforts and even contribute to brand awareness and revenue generation over time. To thrive, you need to craft a complementary email automation strategy to power up existing campaigns. If you need a first-class email automation tool with amazing features and scalable pricing, sign up for a Moosend account and start for free! Drip Marketing FAQs Need some quick answers? We’ve got your back! 1. What are the benefits of a drip campaign? It’s a cost-effective, time-saving solution that helps businesses increase engagement, boost brand awareness, and generate revenue. Here are some more drip campaigns you can run today! 2. What is the best time to send a drip campaign? The best time for marketing emails is usually in the morning, around 10 am, but it's best to understand what works best for your target audience with A/B testing before scheduling them. 3. What is an example of a drip campaign? The most popular drip campaigns are: 1) Welcome, 2) Onboarding cart, 3) Lead-nurturing, 4) Winback, 5) Abandoned, 6) Recommendation, 7) Event, and 8) Renewal email series. --- ### 9 Best iContact Alternatives For 2025 [Comparison] > Discover some of the best iContact alternatives, such as Moosend, Constant Contact, Mailchimp and HubSpot to get your strategy back on track. - Published: 2022-12-09 - Modified: 2025-05-05 - URL: https://moosend.com/blog/icontact-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Businesses have used iContact to create email marketing campaigns that will boost their revenue. However, while using the tool, users have noticed a few usability issues that make running their email marketing strategy more difficult than it should be. Among others, the limited design capabilities, the lack of list management intuitiveness, and the outdated user interface are some of the most common problems. Exploring some of the best iContact alternatives will give you access to better email marketing services with more powerful features and functionality. So, without further ado, let’s see your options. Top iContact Competitors: Compared For 5K Contacts Based on reviews, iContact has a few weaknesses that other competitors can cover. Below, we collected some of the best email marketing solutions to help you, focusing on functionality, user-friendliness, and intuitiveness. Let’s take a look at them: Free plan/Trial Pricing Unique Feature Ratings iContact Yes (limited) $65/month Simple autoresponders Moosend Yes (30-day free trial) $48/month User-friendly email builder Constant Contact Yes (60-day trial) $80/month Event management tool HubSpot Yes $240/month Powerful CRM system Mailchimp Yes (limited) $100/month Advanced A/B Testing options ActiveCampaign Yes (14-day trial) $186/month Complex automated workflows Campaign Monitor Yes $104/month Customizable template library AWeber Yes (limited) $60/month Cross-device email testing GetResponse Yes (limited) $86/month Spam testing features Benchmark Email Yes (limited) $85/month Inbox checker feature Let’s now take a more thorough look at the above solutions. 1. Moosend - Most User-Friendly iContact Alternative Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best for: eCommerce, SaaS, Small businesses, Startups, Enterprises Unique feature: User-friendly email builder Moosend is a user-friendly email marketing platform you can use to get your strategy back on track. With an intuitive user interface and powerful drag-and-drop editor, you can create beautiful designs without the help of a graphic designer. Moreover, apart from using the advanced elements, you can customize the responsive email templates found in the library to save time and simplicity the task. Regarding the second pain point existing iContact users deal with, Moosend’s list management features will allow you to keep your subscribers organized and your email lists clean. The online forms and segmentation option will allow you to expand your subscriber base and then group your contacts based on specific criteria, such as demographics, interests, activity, and more. Apart from its email creation and lead generation capabilities, this iContact competitor comes with a robust set of marketing automation tools. You can use the visual editor to create your sequences, from abandoned cart series to follow-up messages based on subscriber activity and actions. This alternative can be integrated with numerous CRM tools like Salesforce and eCommerce platforms, social media networks, template builders, and more. The real-time reporting and analytics tools will let you keep track of your performance, while the A/B Testing features will help you optimize your strategy for better results. Moosend Best Email Marketing Platform Features Intuitive drag-and-drop email editor Customizable newsletter templates Audience management tools Marketing automation Email API Popup and landing page builders Integrations with CRM tools, eCommerce platforms, etc. Pricing Moosend’s pricing is $48/month for 5,000 subscribers, with a starting price of $9/mo for 500 contacts. The Pro plan offers all the features you need to thrive, including the email, online form and landing page builders, transactional emails (SMTP server), list management features, personalization, high deliverability, and more. To give this iContact alternative a try, you can sign up for the 30-day trial. No credit card is required. Try Moosend 2. Constant Contact - Top Event Planning Alternative Pricing: Paid plans start at $45/month, 60-day free trial Best for: Event organizers, Startups, Governments, Non-profits Unique Feature: Event management tool Constant Contact will give you access to various features to power up your email marketing strategy. Geared towards event organizers and Startups, this alternative offers a user-friendly drag-and-drop email editor to craft your messages and dynamic content personalization to make them friendlier and more relevant to your recipient. Moreover, the Plus plan will equip you with list-growth tools to expand and manage your customer data effortlessly. Among the features, you’ll also find Google Ads, an essential social media marketing tool to help you drive more traffic to your website. Then, you can use the available signup forms to capture their email addresses and turn them into customers of your brand. Auto-generated customer segments are also available, while Constant Constant will also equip you with marketing automation tools to drive more sales. You can set up automated workflows through the visual builder to target your customers with the right message at the right time. Lastly, this alternative is popular for its event management capabilities, promotion, and reporting. You can leverage these features to nurture your leads and engage them further with webinars, online events, and more. Constant Contact Best Features Pre-made email newsletter templates Autoresponders Dynamic content personalization Email list management features Event management and promotions Customer segments Pricing Constant Contact has a starting price of $45/month for the Plus plan, where you get extra tools and functionality. This email marketing solution has a 60-day trial you can use. After its expiration, you need to upgrade to a paid subscription. Explore our in-depth Constant Contact review, where we discuss the pros and cons, pricing, features, and provide answers to frequently asked questions (FAQ). Read our Constant Contact Analysis 3. HubSpot - Best For Email List Management Pricing: Paid plans start at $50/month, free plan Best for: Startups, SaaS, Enterprises Unique Feature: Powerful CRM tool HubSpot is another iContact alternative with powerful features, such as segmentation and personalization and a customer relationship management system. Since iContact lacks in the list management department, HubSpot will be a great solution to help your sales and marketing teams manage contacts, track deals, identify qualified leads, and more. Also, it will allow you to best understand your target audience, collect information about it and then target it with the right message. Speaking of that, HubSpot’s email automation software will let you automate your drip campaigns, selecting the actions and triggers you like. You can choose from many options to target your recipient based on their actions and move them one step further down your marketing and sales funnel. Last but not least, users purchasing the Starter plan will get access to the reporting dashboard (10 reports), ad retargeting, more forms and landing pages, as well as basic SEO recommendations and optimizations. HubSpot Best Email Tool Features Powerful CRM feature List Segmentation Ad management Email health reporting Email and form automation Integration with third-party apps Pricing HubSpot is a more expensive alternative to iContact. For 5,000 contacts, you need to pay $240, with a starting price of $50 for the Starter Plan. To lift limitations and get more functionality, you need to get the Professional plan, starting at $890/month for up to 2K subscribers. Check Hubspot 4. Mailchimp - Best For A/B Testing Pricing: Paid plans start at $20/month, limited free plan Best for: SMBs, Publishers, Agencies Unique Feature: Advanced A/B Testing tools Among our iContact competitor list, you’ll also find Mailchimp. This popular email marketing automation software will provide you with two email campaign builders to craft your promotional messages, marketing automation features to streamline your tasks, pre-built email templates, and more. When it comes to email creation, you get a variety of elements to build professionally-looking campaigns for your target audience. Then, you can use personalization and segmentation tools to make your messages more relevant to your recipients and increase your click-through rate and conversion. Mailchimp’s advanced multi-step workflows are perfect for targeting your audience at every step of the journey. More specifically, the automated Customer Journeys feature will help you automate unique and adaptable journeys for any customer scenario to be one step ahead. Lastly, this email service provider is famous for its multi-variate testing capabilities. You can discover what changes have the most significant impact on your engagement and come up with solutions to boost your conversions. However, this is only available in the highest-tier plan. Mailchimp Best Email Marketing Software Features Two email builders Multi-step automated workflows Push notifications for campaigns Transactional emails (through Mandrill) Forms and landing pages Email & chat customer support Pricing Mailchimp’s pricing reaches $100/month for 5,000 contacts, and 60K monthly email sends. A free plan is also available, but it’s very limited, offering 2,500 email sends per month and email support only for 30 days. As of December 2022, the starting price for the Standard Plan is now $20/month for 500 contacts. If you want a more affordable tool, you can always check some of the top Mailchimp alternatives in the market. Explore our detailed Mailchimp review to gain insights into its pricing structure, features, user interface, and support options. Read our Mailchimp Analysis 5. ActiveCampaign - Best For Complex Automated Workflows Pricing: Paid plans start at $70/month, 14-day trial Best for: SMBs, Publishers, Agencies, eCommerce Unique Feature: Complex automated workflows Before, we took a look at some iContact alternatives that have a small learning curve. However, if you are an advanced user who knows how to set up complex automated workflows, then ActiveCampaign may be your solution. This email marketing tool is perfect for targeting your audience with complex sequences that will provide your recipients with the right content at the right time. You can craft welcome and abandoned cart series, track contact engagement through tags and custom fields, and get information from other offline and digital marketing channels. Transactional emails are also available through Postmark, ActiveCampaign’s transactional email service with a flexible API. To get it, though, you’ll have to pay extra, like Mailchimp. If you want an all-in-one solution, then you should consider some other more affordable ActiveCampaign alternatives. Lastly, you can also benefit from this alternative’s CRM and sales software to create new contacts, send follow-up emails, score leads, etc. , through the user-friendly interface. ActiveCampaign Best Software Features Email and SMS marketing tools Advanced performance reporting Product block personalization Mobile Campaign Reporting Contact scoring Ecommerce store Integrations Pricing ActiveCampaign’s pricing reaches up to $186/month for up to 5K contacts for the Plus plan, where you get all of the features available in the Lite and more. This tool also offers a 14-day trial to try it out. Then, you need to get a paid subscription to keep using it. Check ActiveCampaign 6. Campaign Monitor - Best For Design & Spam Testing Pricing: Paid plans start at $9. 50/month, very limited free plan Best for: SMBs, Startups Unique Feature: Customizable template library Campaign Monitor is another email marketing automation solution you can consider to get your strategy back on track. This tool will give you access to a drag-and-drop builder, which is easy to use. The customizable template library will also allow you to save time and effort from creating emails from scratch. Another plus is that you can import custom-coded HTML emails to the editor, either through your device or from the web. To boost your lead generation, Campaign Monitor comes with signup forms, landing pages, a CRM tool, and segmentation. You can use all these features to keep your email lists clean and your customer data organized. Design and spam testing are also available to check how your emails will look in popular email clients (Microsoft Outlook, Gmail, etc. ), ensuring that your messages go through spam filters and land in your recipient’s inbox safely. Campaign Monitor Best Service Features Drag-and-drop email editor Branded templates List management tools RSS feed trigger Email address verification Pricing For 5,000 contacts, pricing goes up to $104/month with a starting price of about $31/month for unlimited campaigns. Campaign Monitor’s pricing also offers a Basic plan for 2. 5K email sends only and a Premier one that lets you access all the features. You can also get the free plan; however, it is only for testing as it allows you to send to up to 5 people. Check Campaign Monitor 7. AWeber - Best For Pre-Made Templates Pricing: Paid plans start at $30/month, limited free plan Best for: Online creators, Small businesses, Agencies Unique Feature: Cross-device email testing AWeber is an email marketing and marketing automation platform that can help businesses grow and solidify their online presence. Despite its not-so-modern UI, the platform has an extensive email template library with professionally-looking designs. Moreover, users get pre-built customizable campaigns to deliver the right content to the right people. You can also personalize your marketing campaigns by adding various personalization fields. Segmentation of your audience is easy and doesn’t require much effort. Regarding automation, AWeber has autoresponder tools that let you send triggered email marketing campaigns to your audience. These are based on the users’ actions, so the message delivered can be tailored to that action. Finally, you get custom forms and landing pages to grow your audience and sell digital products. AWeber Best Email Tool Features Huge variety of email newsletter templates Web push notifications Cross-device A/B testing Custom signup forms and landing pages Integrations with services like Facebook, PayPal, WordPress, and Shopify Pricing For 5,000 contacts, premium pricing is at $60/month (Plus plan) with a starting price of $29. 99/month for unlimited campaigns and full access to the template library. There is also a free plan available, giving you 500 contacts and 3,000 email sends per month. However, it’s really limited in terms of available features. Check Aweber 8. GetResponse - Best For Email Tracking Pricing: Paid plans start at $57/month, limited free plan Best for: eCommerce, Small Businesses, Publishers Unique Feature: Spam testing capabilities GetResponse is a feature-rich marketing and automation solution to power up your email marketing game. It’s a beginner-friendly service with a straightforward email editor. You get various pre-made email templates you can customize to your liking and an autoresponder feature to set up simple action-triggered email sequences for your target audience. What’s interesting about the software is its email testing options. You are provided with various spam testing tools so that your email campaigns end up in your subscriber’s inbox and your email deliverability remains high. Finally, this email marketing service offers great segmentation features, geo-tracking, and integrations with popular services (eCommerce, CRM, etc. ) GetResponse Best Software Features User-friendly email newsletter editor Autoresponder tools Spam testing feature Web forms and landing pages Pricing For 5,000 contacts, paid pricing of GetResponse is $86. 50 per month, with a starting price of $57/month for the Marketing Automation plan. You can test the platform through the available Free plan, which is up to 500 contacts and 2,500 newsletters/month, and 1 landing page. Check GetResponse 9. Benchmark Email - Best For Inbox Testing Pricing: Paid plans start at $15/month, limited free plan Best for: Startups, SaaS, Enterprises, eCommerce Unique Feature: Inbox checker feature Benchmark Email is a great solution for marketers who want a smart tool to keep sending their emails to their audience. You can use this iContact alternative to craft emails, schedule them and track essential metrics through campaign reports. Apart from email creation, you can create and publish landing pages and segment your email list for better contact management and personalization. A/B Testing is also available in the Pro Plan, allowing you to test your email content and perform any necessary changes to boost engagement and conversions. Lastly, users can benefit from Benchmark Email’s Inbox Checker, which lets you preview your campaign in web-based email clients. You can check how your message will display on mobile devices and test your campaigns in Windows and Mac OS inbox clients for better delivery and optimization. Benchmark Email Best Platform Features Automated customer journeys Email performance tracking Landing page builder A/B Testing tool Pricing Benchmark Email is $85/month for 5K contacts (75K emails), with a starting price of $15 per month (7. 5K emails) for the Pro Plan. There’s also a Lite version, but it’s limited compared to the Pro subscription. A free plan is available for 500 contacts, and 3,500K email sends. Check Benchmark Getting The Best iContact Alternative iContact had its moment, and you created some great campaigns with it. However, change is part of life, so if you are looking for a more intuitive, user-friendly, and powerful tool, you need to consider your options. Email marketing is one of the best and easiest ways to engage your audience and turn them into customers of your business. Before you choose your next email ally, try any free trials and plans to check their capabilities before you commit. Moosend offers you a 30-day free trial you can try by signing up for an account. Change is always good. Don’t be afraid to embrace it! --- ### 14 Valentine’s Day Email Templates To Boost Sales [2025] > Save valuable time with these responsive Valentine's Day email templates and skyrocket your seasonal sales. - Published: 2022-12-06 - Modified: 2025-01-13 - URL: https://moosend.com/blog/valentines-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner “If only I could find the perfect Valentine’s Day email templates... ” Like Thanksgiving and Black Friday, February 14 gives brands the perfect opportunity to promote specific products and organize amazing sales. So, since V-day is near, we'll help you turn your email marketing strategy into a conversion-loving machine. Find 14 customizable email templates to save time and effort without compromising quality for your customers and subscribers. We’ve included examples from three different platforms to help you find the template that matches your brand style and campaign goal, e. g. , revenue or brand awareness. Moosend's Valentine's Day Newsletter Templates To access Moosend's Valentine's Day templates, you need to sign up for an account. From the email builder, you’ll find the seasonal Valentine’s designs in the Template Library. Pick your favorite and edit it based on your needs. 1. The Flower Blooming Valentine’s Email Template Make it yours! According to recent Valentine’s statistics, flower bouquets are among the most popular Valentine’s gifts. A blooming template is an excellent choice to promote your Valentine-related products. You don’t have to own a flower business to select this template, just tweak the product blocks and upload attractive images of your gift ideas. This email template includes three call-to-action buttons to invite readers to your website and an email footer with all the essential information a customer needs to contact you, such as social media and phone number. So if you want to make your subscribers bloom with love, select this design and customize it based on your branding style. 2. The Love At First Email V-Day Template Customize it! This responsive email template is simple but vivid. The color scheme creates a beautiful harmony that will encourage your recipient to interact with your email. Also, the animated heart at the center will be a nice addition to share the love and win them over. While this template doesn’t rely on product images, targeting your email list with a simple and focused message grabs their attention faster. So, create your next Valentine’s email campaign to boost your sales, limiting unnecessary distractions. 3. The Dining Experience Valentine’s Email Template Grab this template! Love goes through the stomach they said, and who are we to argue with that? So if you’re a restaurant owner, invite your subscribers to a romantic Valentine’s dinner and indulge them with beautiful pictures of delicious meals to win their hearts. This email template is also suitable for food bloggers and businesses in the hospitality sector who plan V-Day marketing initiatives and need an amazing email design to capture their readers’ attention. If this template covers your brand’s needs, pick it and customize it with our intuitive editor in simple steps. 4. The “Be My Valentine” Email Newsletter Template Pick and treat! Red is the ultimate Valentine’s color, so if you want to go by the book, you can choose this email template with a red and gray color palette. It’s suitable for all types of industries, especially eCommerce businesses, offering Valentine-themed products and services. Through creative and engaging copywriting, invite your readers straight to the shopping cart to treat their loved ones. The “Shop Now” CTA button creates a sense of urgency and the tiny hearts below add more cuteness to the design. So if your campaign goal is to increase your seasonal sales, get this template and customize it to make it even more special. Remember to combine it with a loving Valentine’s Day subject line to increase your open rates. 5. The Sweetest V-Day Email Newsletter Template All yours! If you want a traditional Valentine’s Day template, then this one is perfect for your audience. This elegant newsletter template is designed for every brand regardless of industry. The heart visuals and colors will keep your V-day campaign relevant, helping you create a stunning sale email that matches your branding. Regarding structure, this template is suitable for organizing your product blocks and offering numerous suggestions to your email list. Moreover, if you choose this template and customize it through Moosend’s editor, you can also set up conditional/dynamic content to display specific recommendations to subscribers based on contact tags. 6. The Love Poem V-Day Email Template Get this! If you’re looking for a fun and engaging way to interact with your audience on Valentine’s Day, you can choose and customize this template. Its vibrant color and cute visual elements grab the reader’s attention straight away. Plus, you can show your sense of humor to your audience by adding funny love poems, or share relevant quotes you find adorable. Instead of a poem, you can wish your audience to have a great time with their loved ones. And this is a sweet way to send a positive message and stay top of mind. You can also adjust this template and add product blocks, gift ideas, and CTA buttons to boost your seasonal sales. Our drag-and-builder makes this process fast and easy, even for beginners. Creating Custom Valentine’s Day Newsletter Templates With Moosend A converting email design is all you need to attract your subscribers' attention on this special day. However, to make it work, you need the right tools. From your visuals to your copy and CTA, Valentine’s Day requires a particular theme. Plus, it’s time-sensitive. So, if you want to target your email audience, you’ll need the help of a digital cupid, i. e. , your email marketing automation platform. Moosend’s user-friendly drag-and-drop builder and V-Day email templates are all you need to set the conversion gears in motion. A tool like this will allow you to: Create your email templates and save them Use pre-made email templates from the library Import templates from other websites and customize them Add advanced elements like countdown timers, GIFs, product blocks, and more Leverage marketing automation and personalization As you can see above, we quickly made a beautiful template to promote our fictional cat supply store using Moosend and Canva. You can try Moosend for free before creating your next big template for February 14th! Also, since V-day is an annual event, you can save your custom template in the library and reuse or update it to save time. Stripo’s Best Valentine's Day Email Templates Stripo is an email template builder that offers a wide selection of ready-made templates. The builder has various HTML V-Day email templates, both free and premium. To get them, you’ll first need to create a Stripo account and select the template that better fits your business and audience. If you want to move these templates to Moosend, you can easily export your V-day template by integrating the two apps. Here’s the process: Register with Moosend and Stripo for free Choose your Stripo template and select “Export” Copy your API Key from the “Settings” option in your Moosend account Select Moosend from the ESP section and paste the API Key For more information, you can always check the video below: Now, it’s time to help your subscribers get their loved ones the best V-day presents! 7. The Sweet Valentine’s Day Sale Template Here, you have a beautiful Valentine’s Day email template to impress your target audience. From the colors to the picture of the pug, this design is perfect for making your email list feel the love. And while this template is created for a pet shop, you can easily tweak it to reflect your branding. For example, you can change the product blocks before you import your design to your ESP to give your audience relevant recommendations. Moreover, don’t forget to give it a memorable Valentine's Day subject line to boost your open rate. 8. The Valentine's Day Gift Guide Template Ecommerce stores aren’t the only businesses using Valentine’s Day newsletters to charm their customers. Bloggers can equally send some beautiful V-day email campaigns to help readers on this big day. With this template, you can create a romantic holiday email to help your audience pick the perfect Valentine’s Day gifts for their loved ones. On top of that, the email design is ideal for boosting your readers’ experience since it favors an extended Z-pattern layout. 9. The Hungry For Love Valentine’s Day Email Template This email template is the perfect example of creating something Valentine-y and brand-specific. Now, if you have a pizza place, don’t forget to add a few hearts and pizza emojis to your subject line to make it stand out. If subject lines aren’t your strongest suit, you can use an AI-powered email subject line tester to test your creations and see how they perform. This V-Day template may be all about pizza, but it doesn’t mean only restaurant owners can use it. Whether promoting heart-shaped bath bombs or cakes, you can easily change the visuals to create a promotional email that converts. 10. The We-Love-You V-Day Email Template What if I told you that you don’t have to bombard your list with thousands of elements to convert them? A simple “We love you” is all it takes to show them your appreciation! And with the above template, you can create one of the simplest yet most effective Valentine’s Day email campaigns for your email list. Furthermore, the newsletter image will give your V-day campaign the right amount of love to boost your click-through rate without trying too much. Now, the only thing left to convince your audience is to give them an irresistible V-day promo discount. And if you want to give them an extra incentive, why not add a countdown timer to add urgency? 11. The V-Day Sidekick Email Template Your subscribers are very busy, especially on Valentine’s Day. So, if you want to make them interact with your email campaigns, you need a clever Valentine’s day email template like the one above. As you can see, the template has a Z-pattern layout that offers the subscriber useful tips. Similarly, you can use the structure to help your audience plan the perfect V-date or pick the right gift for their loved ones. Also, don’t forget to check and use some of the top email marketing best practices that email marketers use to craft high-converting email marketing campaigns for their brands. With the right messaging, visuals, and CTAs, you can make your audience fall in love with your brand. BeeFree Top Valentine’s Day Newsletter Templates BeeFree is another great email template builder tool to create email designs without coding skills. If you want to send your love notes to your email list, import them to Moosend’s platform. To do that, you’ll need to find and click the “Export” option and download the ZIP file with the HTML email template and visuals. 12. The Minimalist Effect V-Day Newsletter Template This animated Valentine’s Day email template is perfect for attracting your subscribers’ attention. From the vibrant colors to the minimalist structure, recipients can easily digest the message and click on the CTA. The little animated hearts will add to your messaging the right amount of charm they need to convert. On top of that, the excellent use of white space will give your products an extra flair, convincing your email subscribers to check them out. The gift card section at the end is also perfect for late-minute purchases. Finally, always check whether your templates have an unsubscribe link to minimize hurting your email deliverability and avoid getting flagged. 13. The Product Star V-day Template This V-day template is ideal for placing your products at the heart of your email marketing campaign. From the colors to the background image, this template can be modified to accommodate any brand. Moreover, your subscribers will likely get overwhelmed by the V-day emails they'll get. You should try to make their life easier by picking a simple template to show them exactly what they need and how to get it. Interestingly, the template is also similar to the previous one in terms of color and structure. So, if you plan on using this template, you can also create a drip campaign series combining the two! This way, you will target your audience with two separate campaigns to boost your special offers and coupons. To set up a drip campaign, you can register for Moosend’s platform, hop into the workflow builder and create your sequence based on specific actions/time intervals and more. 14. The Classy Valentine’s Day Template Not everything has to be bright pink or have tons of hearts. If your brand has a more serious tone or simply wants to skip the traditional V-day designs and stand out, you can use a classier Valentine’s Day email template to catch your audience’s attention. The above email design has a dark-colored base you can use to promote your products or services on Valentine's Day in an elegant fashion. Of course, the neon red visuals add something special to the template to fit the seasonal theme without being excessive. Can You Feel The Love Tonight? We hope the above ready-made templates will save you valuable time and help you create the perfect Valentine's Day email marketing campaign for your audience. Of course, before you deliver your little “love letters” to your email list, export it to your email platform, add any advanced features to power it up and then schedule it for the right time. Creating a free Moosend account will give you all the time you need to try out all the email marketing tools you need to get started! If you’re serious about your V-day email marketing strategy, though, you should consider getting one of the paid plans starting at $9/month. Time to share the love vibes, one charming V-day template at a time! Happy Valentine’s Day, everyone! --- ### 8 Cost-Effective CleverReach Alternatives For 2025 > Need a more cost-efficient email marketing tool to power up your strategy? Today we discover the best CleverReach alternatives to do it! - Published: 2022-11-30 - Modified: 2025-05-05 - URL: https://moosend.com/blog/cleverreach-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner CleverReach is a very simple email marketing software businesses use to create and deliver their campaigns. However, as many users have noticed, the interface could be more user-friendly, some features still need to be added, and functionality could be better. To give you a hand, today, we will explore some of the top CleverReach alternatives in the market to provide you with more functional and cost-effective marketing solutions for your business. Without further ado, let’s get started. Top CleverReach Competitors: Compared Below, you will find some of the best marketing solutions to create smarter email campaigns with advanced tools, functionality, and affordable pricing. Let’s look at them: Price/Month Free Plan/Trial Unique Feature Ratings Moosend $9/month Yes (30-day free trial) User-friendly email builder Brevo (formerly Sendinblue) $25/month Yes (very limited) CRM system Mailchimp $20/month Yes (limited) Multi-variate campaigns Constant Contact $12/month Yes (60-day trial) Social media posting ActiveCampaign $9/month Yes (14-day trial) Advanced marketing automation MailerLite $10/month Yes A/B Testing tools Zoho Campaigns $4/month Yes (limited) Geo-tracking feature Klaviyo $20/month Yes (limited) Customizable autoresponders Now let’s explore more about their features and pricing. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best for: eCommerce, SaaS, Small businesses, Startups, bloggers Unique feature: User-friendly email campaign builder Moosend is an all-in-one email marketing solution you can get to fill the gaps left by CleverReach. The intuitive drag-and-drop editor is friendly and easy to use, offering various elements to craft the perfect message for your audience. Moreover, you can create your email from scratch or, if pressed on time, use one of the responsive newsletter templates to save time and effort. Apart from email creation, this alternative’s audience management tools are perfect for segmenting your audience and personalizing the content you deliver. This platform also gives you signup forms and landing pages to increase your subscriber base. The builders follow the same logic as the email editor so you can have a seamless user experience. High deliverability is also ensured with a score of 98%. Regarding marketing automation, the workflow builder is powerful and simple, allowing you to easily set up sophisticated sequences and email series for your customers. You can choose from various triggers and actions to target your audience based on their online behavior. Lastly, this CleverReach alternative offers a variety of integrations with popular apps like CRM tools such as Salesforce and eCommerce platforms like Woocommerce to streamline your efforts. The Email API is also very easy-to-use, allowing you to create, schedule, and send your marketing campaigns, manage your lists, and fetch important customer data. Moosend Best Email Marketing Software Features Advanced drag-and-drop email builder Responsive HTML email templates Segmentation and personalization Automated workflow builder Real-time reporting and analytics Popup forms and landing pages Integrations with CRM tools, eCommerce platforms, etc. Pricing Moosend’s paid plans start at $9/month for up to 500 contacts. The Pro plan offers unlimited email campaigns, both promotional and transactional, the landing page builder, reporting and analytics, segmentation, personalization, and more. If you want to try this CleverReach competitor, you can register for an account (no CC required) and take advantage of the 30-day free trial to try it yourself. Try Moosend 2. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best for: SaaS, Agencies, Startups, Enterprises Unique Feature: CRM system Brevo is an email marketing platform with a built-in customer relationship management system that you can use to store and organize your customer data. Regarding email creation, this competitor will give you access to a simple email builder to craft your messages. The available email newsletter templates will allow you to speed up the process. All you need to do is customize them based on your needs and brand, and then you are ready to send your professional-looking email marketing campaigns to your audience. Moreover, Brevo offers a marketing automation tool that lets you set up automated workflows to engage and nurture your email subscribers and customers. Since the editor is visual, you can easily check your creations to ensure everything is in order. Segmentation and personalization features are also available to optimize your campaigns and boost your email marketing strategy. Lastly, users can also benefit from the platform’s SMS marketing capabilities. You can use this tool to boost your latest promotions, update your customers, and craft personalized messages to increase conversions. Brevo (Formerly Sendinblue) Best Email Service Features Drag-and-drop campaign editor SMS personalization features Autoresponders Social media ads Transactional emails (SMTP) Dedicated customer support Pricing Brevo offers three paid plans, starting at $25/month with the Starter Plan. For more, you can get the Business and Enterprise subscriptions. A free plan is also available, including only the basic features with a sending limit of 300 emails/day. If you want a more affordable tool with the same advanced capabilities, you can check out some of the popular Brevo alternatives. Read our Brevo Analysis 3. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: SMBs, Publishers, Agencies Unique Feature: Multi-variate campaigns Next on our best CleverReach alternatives list is Mailchimp, an email marketing automation tool with various features to get your email marketing back on track. So let’s see what makes this software a great solution. For starters, Mailchimp will give your two email builders to craft your next email marketing campaign. The new builder will let you edit your content directly, allowing you to add numerous elements to make your messages more effective. What’s more, the clean interface is user-friendly and clean, minimizing distractions. When it comes to marketing automation, Mailchimp lets you set up simple and complex sequences for your customers. The number of triggers and actions will enable you to craft highly-targeted sequences to nurture your recipients the moment they need it the most. Regarding A/B Testing and optimization, this email marketing tool will give you access to simple testing features and Multi-variate campaigns. This functionality lets you test multiple variables to discover the best possible combinations for your campaigns. Sadly this is a premium-only feature available in the Premium Plan. Mailchimp Best Software Features Two different campaign editors Advanced automated workflows Push notifications for campaigns Integrations with popular apps Multivariate campaigns Transactional emails (Mandrill) Pricing Mailchimp’s paid plans start at $20/month for 500 subscribers. To send transactional emails, you have to pay an extra $20 for 1 block/25k emails. Moreover, this CleverReach alternative offers a limited free plan but has a sending limit of 2,500 emails/month (500/day). If you want something smarter, you can always check Mailchimp's best alternatives. Read our Mailchimp Analysis 4. Constant Contact Pricing: Paid plans start at $10/month, 60-day free trial Best for: Event organizers, SMBs, Governments Unique Feature: Social media posting Constant Contact is another competitor you can consider to cover your digital marketing needs. This tool is ideal for businesses that favor events as it offers great event management tools and polls to give your audience a better customer experience. Like the previous email marketing services on our list, Constant Contact has a drag-and-drop email editor to craft your messages and a simple yet powerful automation tool to set up your email series. Moreover, this platform will enable you to create drips campaigns for your subscribers to boost conversions and target them with the right content. Apart from that, this software also comes with a great subject line A/B testing tool. Unfortunately, that’s the only testing feature available compared to other competitors like Moosend and Mailchimp. Lastly, you will also have a plethora of integrations with popular applications, including social media networks, CRM tools, eCommerce platforms, and more, to streamline your process. Constant Contact Best Features Various email newsletter templates Autoresponders and contact triggers List management tools Event management and polls Integrations through API Pricing Constant Contact’s pricing starts at $10 per month for up to 500 subscribers. You can also use the 60-day free trial to look around and test its features. Read our Constant Contact Analysis 5. ActiveCampaign Pricing: Paid plans start at $9/month, 14-day free trial Best for: Advanced users, SMBs, eCommerce Unique feature: Advanced marketing automation features If you want a more advanced tool, then this CleverReach alternative may be what you need. ActiveCampaign is popular for its powerful automation features, detailed reporting, and good deliverability. More on the automation features, this tool will power up your multi-channel marketing by allowing you to combine different channels into a single automated workflow. You can target your audience with SMS, follow-up emails, promotional offers, and more. The only drawback is that it may require a bit of time to get used to the features. So if you are a beginner, it may be a difficult-to-handle solution. In this case, you can consider some of the best ActiveCampaign alternatives in the market until you become more experienced. Lastly, apart from the user-friendly email and automation builders, you can benefit from the in-built CRM to manage your customer data. The system will let you sync your contact information to assist your sales and marketing team efforts and boost your engagement and conversions. ActiveCampaign Best Software Features Powerful marketing automation CRM functionality Transactional emails Event tracking option Multi-channel workflows Pricing ActiveCampaign’s paid subscriptions start at $9/month with the Lite plan for 500 subscribers, the Plus at $70/month, and the Professional at $187/month. You can also use the 14-day trial to check the platform’s features before committing. Check ActiveCampaign 6. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: Small businesses, Agencies, Bloggers Unique feature: A/B Testing tools MailerLite is another simple yet cost-effective email marketing solution you can get to continue creating and sending promotional emails. This tool is popular for its user-friendliness and the many features it offers. However, if you want more advanced capabilities, you should consider one of the other solutions. Now, when it comes to the features, MailerLite has an easy-to-use drag-and-drop email builder you can use to craft your campaigns. Then, you can hop into the automated workflow builder to set up smart sequences for your audience and power up your engagement and conversions. Lastly, A/B Testing is also part of the deal with a robust set of tools to help you optimize your marketing campaigns and landing page. You can test your copy, colors, design, and more to discover the best combination of elements for your subscribers. MailerLite Best Email Service Features User-friendly drag-and-drop editor Pre-made email newsletter templates Landing page creator A/B Testing for campaigns Automated workflows Pricing Mailerlite’s paid subscriptions start at $10 per month for up to 1K contacts and unlimited email newsletter templates. For 1K contacts, you can also get the free plan, but you can only send up to 12K campaigns per month. Read our Mailerlite Analysis 7. Zoho Campaigns Pricing: Paid plans start at about $4/month, free plan Best for: SMBs, eCommerce Best Feature: Geo-tracking feature Next is Zoho Campaigns, a user-friendly email marketing service that small businesses can use to get started. This CleverReach alternative will provide you with a user-friendly editor and additional tools to set your campaigns in motion. Automated workflows are also part of the deal, letting you set up simple sequences for your audience based on specific behaviors and actions. Moreover, you can use the available list management tools to organize your contacts and segment them based on similar criteria. This way, you will be able to target them more effectively. Lastly, Zoho Campaigns gives you access to various tracking options to make sure you have everything under control. The reporting and analytics tool will let you monitor all the email metrics you need to optimize your strategy. Zoho Campaigns Best Tool Features Drag-and-drop email creator Email list management Marketing automation Geo-tracking feature Reporting and analytics Pricing Zoho Campaigns offers two paid plans. The Standard from $4/month for up to 500 subscribers, and the Professional from $6/month. The free plan has only the basic features for up to 2,000 contacts and 6,000 campaigns per month. Check Zoho Campaigns 8. Klaviyo Pricing: Paid plans start at $20/month, free plan Best for: eCommerce, SMBs Unique feature: Customizable autoresponders Klaviyo is a great alternative solution to CleverReach, well-known for its strong eCommerce functionality. The platform provides users with various personalization options to make their emails more converting, while its behavior-based automation will help you drive repeat sales easily. Establishing what works best for your audience becomes easy with this service since the automated A/B testing works wonders. Furthermore, Klaviyo’s software provides SMS marketing and automation so that you can reach your customers at the right moment. Last but not least, this CleverReach alternative offers built-in forms and popups, the ability to handle customer lifecycles, and real-time insights regarding user activities. Klaviyo Best Software Features Email & SMS personalization Automated A/B testing Real-time segmentation Audience targeting Big variety of integrations with popular tools Pricing Klaviyo provides customers two paid plans, starting at $20/month and $60/month, respectively. A free plan is also available for up to 250 subscribers, 500 emails/mo, and 150 free SMS/MMS monthly credits. Also, it’s worth mentioning that Klaviyo announced that it would shut down email support for free users starting in December 2022 onwards. Check Klaviyo Selecting The CleverReach Alternative That Suits You Best CleverReach may be easy-to-use, but if you want more functionality and more advanced features, you need to explore your options. Luckily, the market has a variety of email marketing solutions to choose from, depending on your needs. If you are still searching, why not check Moosend by signing up for a free account? You can try the majority of the features and, if it is a match, purchase a paid plan starting at $9/month. The choice is yours! --- ### 8 Best VerticalResponse Alternatives For 2025 > Need more advanced features and a friendlier UI? Today we explore the best VerticalResponse alternatives in the market to help you out! - Published: 2022-11-25 - Modified: 2025-05-05 - URL: https://moosend.com/blog/verticalresponse-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner VerticalResponse may be a simple tool for small businesses to get started, but if you are aiming for scalability, you may need to consider some of its top competitors. Today we will explore some of the best VerticalResponse alternatives in the market with better functionality, a more intuitive interface, better campaign management, and additional capabilities. Without further ado, let’s look at the more sophisticated platforms you can choose. Best VerticalResponse Competitors: Overview As a platform, VerticalResponse is great to help you begin your email marketing journey and structure your strategy. But as you grow, you will need an ally that will help you scale effortlessly with advanced capabilities that require no technical knowledge. Below, you can see our top alternative solutions, offering: Better campaign organization Friendly user interface Email list management Lead generation tools Responsive customer service Take a look: Price/Month Free Plan/Trial Unique Feature Ratings VerticalResponse $11/month Yes (60-day trial) Email monitoring tool Moosend $9/month Yes (30-day free trial) User-friendly email editor Constant Contact $10/month Yes (60-day trial) Event invitation management Mailchimp $20/month Yes (very limited) multi-step automation workflows GetResponse $17/month Yes List management tools ActiveCampaign $9/month Yes (14-day trial) Powerful marketing automation Campaign Monitor $9/month Yes (for testing) Sophisticated autoresponders AWeber $20/month Yes Built-in Canva integration Mailerlite $10/month Yes Email open rate by location Note: our selection was based on VerticalResponse reviews and what users need. 1. Moosend - Best All-In-One VerticalResponse Alternative Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best for: SMBs, eCommerce, SaaS, Publishers, Bloggers, Startups Unique feature: User-friendly and advanced email editor Moosend is one of the email marketing platforms that offer an all-in-one marketing toolbox to empower your business. From creating your first campaign to crafting forms, landing pages, and automated workflows, this email marketing software is a great marketing solution to fill the gaps left by VerticalResponse. When it comes to your email campaigns, you can benefit from the drag-and-drop email builder to build your newsletters, either from scratch or by customizing one of the available email newsletter templates. Then, you can use the personalization and segmentation tools to make your messages more relevant to your target audience and increase engagement and conversions. Compared to VerticalResponse, landing pages and forms are very easy to create, sharing the same logic with the email builder. So if you get used to creating emails, these lead-generation assets will be equally easy-to-make in a few minutes. Lastly, you can utilize the advanced real-time reporting and analytics and A/B Testing features to monitor and optimize your messages. Integrations and email API are also available to connect Moosend with your favorite applications. The high email deliverability will also ensure that your emails end up in your subscribers’ inboxes every time! Moosend Best Email Marketing Software Features Powerful drag-and-drop editor Customizable email templates List management feature Marketing automation Personalization and segmentation Online forms and landing pages Integrations with CRM, eCommerce software, etc. Pricing Moosend’s pricing starts at $9 per month for 500 contacts and unlimited marketing and transactional emails. The plan includes the landing page builder, reporting and analytics, email list management tools, and more. To try this VerticalResponse alternative, you can sign up for an account (no credit card required) and use the 30-day free trial to check out the features. Moosend is also, among others, suitable for small and large businesses, eCommerce stores, agencies, non-profit organizations, and SaaS companies. Try Moosend 2. Constant Contact - Best For Online Event Management Pricing: Paid plans start at $10/month, 60-day free trial Best for: Educators, Online course creators, Small businesses Unique feature: Event invitation management Constant Contact is another email marketing platform you can consider. This tool is ideal for event organizers, eCommerce stores, and creators, enabling them to craft professional-looking emails for their target audience. While the campaign editor is a little light in the styling department, you can easily use it to craft your message. The software also offers various templates to choose from to speed up the creation process. Moreover, you can benefit from the “Brand your email” feature to create campaigns based on your website (colors, logo, etc. ). Among others, you can use the software to build classic email newsletters, autoresponders, event invitations, follow-up emails, and more. Regarding marketing automation, Constant Contact comes with a nice set of features. You can segment your audience based on similar criteria, deliver more relevant content, and maintain good email list hygiene. Online forms are also available, but there’s no customization option for them. Lastly, this email marketing tool will give you access to reports, highlighting important email marketing metrics, such as your click-through, open, bounce, and unsubscribe rates. Heat maps are also included along with subject line performance data. Constant Contact Best Tool Features Powerful event management tool A/B testing for subject lines Automated workflows Dedicated customer support team Social media Ads Integrations with popular apps Pricing Constant Contact isn’t a free email marketing tool, but it offers a 60-day trial to test the available features. After the trial, you need to buy a paid plan starting at $10/month to continue using the software. Read our Constant Contact Analysis 3. Mailchimp - Best For Advanced Custom Workflows Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Agencies, Publishers Unique feature: Multi-step automation workflows Mailchimp is quite popular among the VerticalResponse alternatives since it has an advanced email editor with various elements and multi-step automation workflows. Regarding email creation, you can benefit from the clean user interface and easiness of use. The classic email builder will let your drag and drop your content blocks to craft a professional-looking email for your subscribers. Moreover, Mailchimp also has a new builder with an updated user interface for editing content within the email campaign. So, you can choose whatever suits you best for a smoother user experience. When it comes to email marketing automation, you can set up multi-step sequences for your customers to target them at every step of their journey. From simple follow-up messages to complex goal-based workflows, Mailchimp will give you everything you need to engage and convert more. The robust reporting and analytics are also perfect for those who want to keep track of their email performance. Among others, you’ll find a Google Analytics integration to monitor your conversion rate, geo-tracking, and more. Mailchimp Best Software Features Multi-step automated workflows Customer Journeys feature Pop-up forms Social media posting Transactional emails Advanced reporting feature Pricing Mailchimp’s pricing starts at $20 per month for 500 contacts. However, it is for 6,000 email sends compared to other Mailchimp alternatives like Moosend, which offer unlimited emails. The platform also has a free plan for 2,500 campaigns per month (500/day), but it's quite limited. Read our Mailchimp Analysis 4. GetResponse - Best For List Management Pricing: Paid plans start at $17/month, free plan Best for: Publishers, eCommerce Unique feature: List management features Next on our list is GetResponse, a tool that will offer you ease of use regarding campaign management and creation. You can use the email editor to synthesize beautiful campaigns, including newsletters, RSS messages, surveys, etc. , and even save content blocks to save precious time. While the email editor may be a little on the basic side, the marketing automation features compensate for it. Here, you have a flexible automated workflow builder to set up various email series based on your needs. For instance, you can use it to craft complex sequences for lead-scoring purposes, follow-up messages, and so on. Furthermore, GetResponse is famous for its list management tools, allowing you to segment your subscribers, keep them organized, assign tags and even blacklist suspicious contacts automatically to maintain good email list hygiene. Lastly, you can benefit from the available inbox testing tools to improve your email delivery, check your email spam score and take the necessary steps to optimize your strategy. GetResponse Best Platform Features Simple newsletter editor Landing page builder Advanced marketing automation Autoresponders Spam testing features List management tools Pricing GetResponse offers three paid options, starting with the Email Marketing plan at about $17/month, the Marketing Automation plan at about $56/month, and the eCommerce marketing plan at about $110/month for up to 1,000 subscribers. This VerticalResponse alternative also has a free plan, but it’s only for 500 contacts and limited features. Check GetResponse 5. ActiveCampaign - Best For Advanced Automation Pricing: Paid plans start at $9/month, 14-day free trial Best for: Advanced users, SMBs, eCommerce Unique feature: Powerful marketing automation ActiveCampaign is a powerful competitor with great email marketing automation features. Compared to VerticalResponse, this solution has a steeper learning curve. However, it will offer you all the advanced tools that VerticalResponse is missing. Starting with marketing automation, ActiveCampaign will let you set up any sequence you need to target and nurture your audience. For instance, it will allow you to build triggered campaigns, sales follow-up emails, and promotional campaigns. You can also use it to keep your contact list organized by creating automated segmentation workflows for better email list management. Another thing that ActiveCampaigns offers is an inbuilt CRM tool that lets you sync your email campaign data. Then, your sales team can use them to power up their efforts, score leads, and improve their sales messages for better results. Lastly, this email marketing automation platform will enable you to craft dedicated landing pages and send your audience SMS messages to power up the customer journey through multi-channel marketing campaigns. ActiveCampaign Best Software Features Advanced marketing automation CRM functionality SMS marketing options SMTP relay server Event tracking option Third-party Integrations Pricing ActiveCampaign gives you a 14-day free trial to test the platform. Then, you have to purchase a paid subscription starting at $9/month with the Lite plan for 500 contacts. For more features, you can check out the Plus, starting at $70/month, and the Professional starting at $187/month. If you liked the above tool, but you want something powerful with a small learning curve, you can always check some of ActiveCampaign’s best alternatives. Check ActiveCampaign 6. Campaign Monitor - Best For Drip Campaign Creation Pricing: Paid plans start at $9/month, free trial (send campaigns to 5 people) Best for: Marketers, eCommerce, SMBs, Bloggers Unique feature: Sophisticated autoresponders Campaign Monitor is another competitor to VerticalResponse due to its simplicity and advanced automation capabilities, offering an intuitive drag-and-drop email editor. The strongest selling point, though, is the stunning email template library with various email templates available. Users also benefit from the template management feature that allows you to lock specific parts of your design and ensure they stay in place. Moving on to marketing automation, Campaign Monitor lets you create simple drip campaigns to engage and convert your audience. But you can also create more complex customer journeys without getting lost since the UI is simple and has a small learning curve. The data segmentation feature is an added benefit. Lastly, this VerticalResponse alternative has a full analytics suite that provides useful insights that marketers and business owners can use to optimize their email marketing strategy. CampaignMonitor Best Tool Features Easy-to-use email editor Beautifully designed newsletter templates Flexible segmentation options Complete analytics suite with useful insights Pop-ups and landing pages Pricing Campaign Monitor has a free trial, but it’s purely for testing since it allows you to send campaigns to only 5 people. Paid plans start at $9/month for up to 2,500 email sends per month, including the basic features of the platform. Check Campaign Monitor 7. AWeber - Best For Pre-Built Automation Pricing: Paid plans start at $20/month, free plan Best for: Marketing and advertising companies, SMBs Unique feature: Built-in Canva integration AWeber is a great VerticalResponse alternative that enables users to craft and deliver stunning email marketing campaigns with ease. Their user-friendly interface and powerful editor make campaign creation effortless, while their customer support ensures you’ll never be alone when problems occur. However, you’ll notice that the UI is not as modern as other similar tools. Regarding its automation capabilities, AWeber outshines VerticalResponse. Users get pre-built automations that they need to customize and activate. This allows businesses to increase sales with upsell, cross-sell, and abandoned cart emails. As for subscriber management, AWeber does a good job keeping lists organized. You can create automation rules to manage subscribers and keep your lists clean. Despite that, you get a separate dashboard for each list for a better user experience. All in all, AWeber is a decent service with strong automation, but it comes at a steeper price than other AWeber alternatives, and its deliverability rates are not that great. AWeber Best Platform Features Unlimited email lists Advanced email automation A/B testing and time zone based sending Integration with PayPal Web push notifications Pricing AWeber’s Pro plan starts at $20/month for 500 subscribers, and you get the full features of the platform. This tool also offers a free plan for up to 500 subscribers, but its features are quite limited. Check Aweber 8. MailerLite - Best For A/B Testing Pricing: Paid plans start at $10/month, free plan Best for: Small businesses, Agencies, Bloggers Unique feature: Email open rate by location MailerLite is among the simple yet powerful tools you can use to continue your email marketing. With a friendly email editor and workflow builder, you can easily create the assets you need for your business in a matter of minutes. Moreover, this email marketing software will give you various tools to optimize your email messages. How? Through A/B Testing, you can find the best version of your email copy, form, or landing page to convert more. More on marketing automation, MailerLite will enable you to set up triggered emails based on customer behavior and specific events. For example, you can craft a sequence triggered when a subscriber joins a group, completes a form or clicks a link. This way, you’ll be sure that your audience receives content relevant to their needs. Lastly, this alternative has a nice set of reporting and analytics tools to help you track campaign performance and use the data to improve your strategy. MailerLite Best Software Features User-friendly email builder HTML email newsletter templates Landing page editor A/B Testing features Clear UI design Pricing Mailerlite’s pricing starts at $10/month for up to 1,000 subscribers and unlimited email newsletter templates. There’s also a free plan for up to 1K contacts but only for 12K monthly emails. Read our Mailerlite Analysis Selecting The Best VerticalResponse Alternative VerticalResponse may be a great beginner tool to see what email marketing is about. However, when the cons are more than the pros, it’s time to look for a better alternative to help you scale. On this list, we explored some of the top solutions you can consider to power up your email marketing strategy with more advanced functionality You can easily check Moosend out by signing up for a free account and if it’s a match, upgrade to a paid plan. We’ll be happy to have you on board! --- ### Email Marketing For Events: Best Practices & Examples [2025] > This guide includes everything you need to know about email marketing for events with simple tricks and examples! - Published: 2022-11-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-events/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Many businesses organize events to raise brand awareness, promote new products/services, and build solid customer relationships. The pandemic caused an increase in online events, but with restrictions gradually ending, organizations have started to put hybrid and in-person events back on the agenda. How can you ensure that your future event will turn into a “full house” success? One of the safest ways to achieve it is by introducing email marketing for events into your strategy. And since by 2023 the number of emails sent and received daily will reach 347. 3 billion, using this accessible channel is a no-brainer to reach your audience and boost engagement. This guide will show you how to create effective event email marketing campaigns to increase your registrations. Follow our tips to make these happenings worth remembering! What Are The Benefits Of Email Marketing For Events? So why should marketers utilize email campaigns to market their events successfully? Let’s see: Increase Attendance One of the most profound advantages of including emails in your event marketing strategy is increasing registrations and ticket sales. This is even more important if you aim to boost your ROI directly through those events. You can initiate certain practices, such as adding an RSVP button or a referral program to benefit from word-of-mouth marketing. Moreover, many businesses offer incentives like early-bird discounts to indulge interested subscribers to attend. Build Excitement If you want to make subscribers look forward to your event, you can send small teasers with highlights to start nurturing them. For example, send a short video introducing keynote speakers or share photos from previous events. However, you should use this email marketing tactic in moderation to avoid overwhelming your attendees and subscribers, especially if you’re simultaneously sending additional promotional emails for a different purpose. This could increase your spam rates and damage your brand reputation over time. Share Information Apart from sharing exciting content, having an email marketing strategy in place will also enable you to send confirmation emails and other valuable information to subscribers, including transactional emails triggered when they complete a specific action. Therefore, these triggered emails will let you share more practical information, such as billing items, pre-event reminders, location, etc. Nurture Your Audience Finally, these email campaigns get into the bucket of your holistic marketing strategy, primarily if you’re operating in the SaaS industry where customer journeys are long and complex. These event campaigns can increase your leads and showcase your brand more. Moreover, you can nurture subscribers who sign up for a specific event with relevant content to move them down the funnel. For instance, if someone subscribes to a webinar to learn more about a new feature but they’re not a customer yet, this is the perfect opportunity to convert them. 7 Email Marketing Best Practices For Events If you’re a novice in this marketing territory, here’s how to build an effective event email marketing strategy that lets you host a successful event: 1. Pick An Email Marketing Platform If you don’t already have an email marketing tool to streamline your campaign efforts, it’s time to do some research. Services like Moosend or Mailchimp check all the boxes you need to promote your next event like a pro. To find the perfect fit for your business, look for these features: Email templates and a drag-and-drop editor Marketing automation Audience management Flexible pricing and scalability High deliverability Mobile responsiveness Analytics and reporting tools A/B Testing Read each product and pricing page to find which completes your existing marketing stack. It’s also wise to check their integrations to create a robust event email marketing process and boost your conversion rates. You can gradually grow your email lists using signup forms on your website or beautiful landing pages. It’s mandatory to get the subscriber’s opt-in before mailing them to avoid receiving spam reports. Are you looking for a new email platform? Read our comprehensive guide to discover some of the best tools in the market! 2. Design Beautiful Campaigns To promote your event successfully via email, you should craft campaigns that are hard to forget. Log in to your email marketing platform, pick an event email template and customize it based on your branding needs. For example, you can edit this dedicated Moosend template to showcase your brand to the world: Get it now! Add beautiful visuals, authentic GIFs, or short videos to make them more interactive. Ensure that the CTAs stand out from the rest of the text to boost registrations. Finally, you can place your social media links at the email footer to nurture subscribers through the rest of your channels. An unsubscribe button is also a must to enable people to wish to opt out to do so. 3. Write An Intriguing Subject Line One of the critical elements that can pivot your open rates is the email subject line. Practically, it’s the first email asset subscribers run into when they open their mailbox, and it should make a difference compared to the rest of the email messages we receive daily. Overall, the subject line should reflect the email content and have an inviting tone to gain the subscriber’s attention. Many add a sense of urgency to activate the so-called FOMO (fear of missing out) to motivate readers to open the campaign faster. Let’s see some event email subject lines to help you out: Breaking news! is here! You’ll love to be here. Here’s your invite Final day to get your early-bird tickets Secure your spot now! VIP offer to ends today. Join the live show with You can also add an emoji to make it more fun and use custom fields to add a personal essence to your campaign. We’ll explain more in the next section. Not sure if your subject line is effective? Use our special testing tool - Refine and optimize your copy to boost open rates. 4. Send Personalized Campaigns Personalized marketing should be at the core of every business’s marketing strategy, as consumers greatly value it. When receiving content relevant to their needs, they’ll feel more trust in your brand and take your messages more seriously. Thus, you can start by adding the recipient’s name on the subject line and the email introduction using personalization tags or other features your platform offers. But it doesn’t stop there. The ultimate personalization tool for email marketers is email segmentation. With segmentation, you can create distinct email list subgroups called segments, adding subscribers with shared characteristics. For example, you can send tailored content to VIP members with more incentives or send email versions to people who we’ve already attended some of your events and new subscribers. In a nutshell, a successful segmentation approach will help you boost your click-through rates and event registrations. All you need is to understand your buyer personas in depth to deliver the best content version to them. Here’s a personalized event invitation email from DocuSign: Subject Line: Smiles Davis, you’re invited: Join us on Earth Day Source 5. Schedule Automated Emails If you’re an email marketing beginner, you’re probably wondering how much time and effort all these settings require. Thankfully, email automation platforms make these processes a piece of the cake. Apart from transactional emails that require an SMTP server to work properly, you can set up automation workflows to save time from back and forths. For instance, when registration happens, you can automate a sequence with two emails on specific dates to nurture your audience before the event. Here are the main benefits of email automation for your marketing results: Many platforms like Moosend offer ready-made recipes to free your hands and enable you to find quick solutions for different types of automation you’d like to build, such as lead nurturing and behavior-tracking campaigns in simple steps. 6. Analyze Key Metrics You can’t build an effective event email marketing strategy without keeping track of the most critical email metrics. Let’s see them: Οpen rates Click-through rates (CTR) Click-to-open rates Conversion rates Spam complaints Bounce rates It’s essential to report on these metrics regularly to see what works and what needs to be improved over time. Keep a close eye on that data and combine them with info from additional platforms such as your CRM solution and Google analytics to reach safer conclusions. Moreover, tools like click maps will help you design better campaigns and realize what patterns work best for your audience. 7. Test Your Campaigns A/B Testing is a valuable marketing tool that helps you choose the more effective version of an email element and send it to most of your subscribers. This way, you understand more about their behavior and boost your email performance simultaneously. These tactics will help you learn more about your audience and what they expect from your brand and improve your promotional efforts over time. One of the most important elements to test is your subject line - experiment with different versions and see which one gets more attention for future reference. Email Campaign Types For Event Promotion & Examples Let’s see what email campaigns you can set up as part of your event planning to increase event registrations: 1. Event Invitation This is the first email campaign of this series, an announcement that has the main event details and a registration call-to-action (CTA) button. The subject line should be inviting to increase open rates and get subscribers genuinely interested in your event. Finally, it’s wise to pay attention to the email design to attract the right audience. Add a visual or video that showcases your event vibes to show them what to expect. Check this example from Willo to get a better grasp: Subject Line: You're invited... Need some inspiration to design a beautiful event invitation email? Read our comprehensive guide and get ready to shine. 2. Conversion-oriented campaign If you want to boost your attendance and ensure a full-house event, you can also give some incentives to non-openers or people who have opened the first campaigns but skipped the registration. For example, you can offer them a discount for a limited time or extend the early-bird offer. If you cannot give monetary incentives, create dedicated campaigns with additional content like testimonials or a brief description of the presenters, followed by the benefits they’ll reap if they join. Here’s how Tough Mudder introduced their discount: Subject Line: Unleash your adventure 3. Event Confirmation Campaign Confirmation emails aim to reassure subscribers that an action they took has been completed. For instance, you should set up a transactional email for people who registered for the event and joined your email list to confirm their actions. Plus, keep in mind that these triggered emails receive high open rates. You can make the most of this trend to showcase some other activities or products you’d like to promote on the spot. Here’s an example from a Moosend webinar invitation: 4. Pre-event Email Campaign Do you want to give future attendees a sneak peek of their upcoming event? Then share a short video, visuals from previous events, or other elements that will make them look forward to it. You can also reveal more about your agenda to grow their enthusiasm. In addition, it’s wise to set a reminder email with a countdown timer to nudge them a few days before the event. Considering how busy our lives are, this is essential for all event types. Here’s an example from one of the most notable brands - Apple: Subject Line: Apple Worldwide Developers Conference 2022 5. Post-event Email Finally, you can create a follow-up email campaign to express gratitude to attendees and share the highlights from your event or recordings. You can also inform them about your upcoming activities if you believe that they’ll find them relevant. If you want them to take a specific action after the event, mention it inside the campaign with the appropriate CTA to boost your conversion rates. Look at this fantastic email example from Maze: Subject Line: Disco Conf ‘22 recordings are now available! The Takeaways In a nutshell, if you want to promote your next physical, online, or hybrid event like a pro, you should get email marketing in the game asap. Create different email campaigns to nurture your audience before the big day. Overall, it’s an effective tool with outstanding outreach you can easily capitalize on over time. It’s easy to manage and gives marketers a creative territory to communicate with customers and prospects at a decent price. Are you looking for a scalable email marketing solution with all the features needed to promote your events? Sign up for a Moosend account and experiment with our assets for free! Email Marketing For Events FAQs Before we finish this guide, we’ll give some quick answers to some of the most frequently asked questions regarding event email marketing: 1. What is email marketing for events? It’s the process of promoting an event through emails to prospective attendees, including invitation, lead nurturing, and confirmation email campaigns. 2. How do you market an event through email? Begin with an invitation email and continue with nurturing and informational emails, followed by a pre-event campaign to remind attendees or people you’d like to convert. 3. How many emails should you send before an event? You can send five email campaign types: 1) Announcement, 2) confirmation, 3) lead nurturing, 4) teaser and 5) reminder email. 4. What is the best way to market an event? Some suggestions include uploading it on social media, creating a dedicated landing page, building website signup forms, and sending relevant email campaign series. --- ### 5 Best Tools For IP Reputation Check [+ Actionable Tips] > Following email marketing best practices without conducting an IP reputation check may not be enough to ensure email deliverability. Find out more here! - Published: 2022-11-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ip-reputation-check/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability - Levels: Beginner Apart from following email marketing best practices, an IP reputation check is essential to monitor and improve your email deliverability. If this is all Greek to you, this guide will enlighten you on: what IP reputation is and why it is important some of the best IP reputation checkers out there tips to improve IP reputation What Is IP Address Reputation? IP reputation is a measurement of the behavioral quality of an IP address and its trustworthiness. For example, if an IP address is sending spam-free emails consistently, it will be assigned a “good” reputation score, while IP addresses that are sending bulk spam or are associated with malware and dangerous domains will have a poor IP reputation. Why Is IP Reputation Important? IP reputation is very important since it is a key factor affecting email deliverability. Without a good IP reputation, chances are that your email campaigns won’t be reaching your subscribers’ inboxes or they’ll be delivered to the spam folder. Let’s explain a bit more. Every device on the Internet has an IP address. This is true whether it’s a computer or a server used to send emails. When you’re using an email marketing service to send your email campaigns, those email service providers (ESPs) use servers to send those emails. And these servers have an IP address. When email clients such as Gmail and Outlook receive an email, they “judge” whether it’s a legitimate email or not based on the reputation of the IP (apart from other factors too). And guess what? If your IP has a positive reputation, that’s great. You’re not considered a spammer and your email campaigns reach the mail servers without problems. But you should keep checking IP reputation regularly to identify potential changes. Once a month is a good interval. In the opposite case, with a low IP reputation, email clients “perceive” your emails as potential spam, phishing or malicious attempts and your campaigns face delivery problems. So, in a nutshell, without a positive IP address reputation, your email marketing efforts might be going to waste or you’re not getting that sweet ROI that email marketing offers. 5 Best IP Reputation Checkers Finding out your IP reputation may sound tricky, but thankfully there is a bunch of tools available that help you discover and understand your IP address reputation. An IP reputation checker will also uncover potential deliverability issues you might be having due to your IP. Now let’s take a closer look at these tools below! 1. Sender Score One of the most popular tools to check IP reputation is Sender Score. This tool measures the health of your email software and assigns a number between 0 and 100 that shows the quality of your sender reputation and how mailbox providers view your IP address. Essentially, the higher the score you get, the better the IP reputation is. Specifically, if your score is between 0 and 70, it means that your emails will be heavily filtered, so you need to take action to fix this. Scores over 70 mean your emails will have less/minimal filtering. This calculation is performed based on a 30-day rolling average. 2. Talos Talos is a public IP reputation lookup tool offered by Cisco. It allows you to enter your IP or your domain to check the reputation. Essentially, the service associates your "web reputation" with messages delivered across numerous IPs. The IP or domain reputation is judged as Good, Neutral, or Poor by other email service providers. If your reputation is Good, then it means there is no need to worry. A Poor reputation means that most of your emails are not getting delivered to the inbox. Finally, Neutral indicates that there is room for improvement or there is not adequate information about your domain (low volume). 3. Google Postmaster Tools Postmaster Tools are offered by Google to analyze your email performance and see which of your emails are getting delivered and which aren’t. Among the tools, you can find IP and domain reputation checks, Gmail delivery errors, and more. Last but not least, Google shares information regarding spam reports, authentication, and email encryption. 4. Barracuda Central Barracuda Central uses a real-time database of IP addresses that have a "poor" reputation for sending valid emails. This IP reputation service uses the sending history of IP addresses to establish the likelihood of legitimate messages coming from those addresses. The Barracuda Spam and Virus Firewall can deny or allow an email based on the sender's IP address. 5. Cyren IP Reputation Check Cyren IP Reputation Check is a useful tool that identifies and tracks IP addresses and ranks them according to their reputation. It only offers basic information, but it surely shows the risk level of emails coming from particular IP addresses. However, it doesn’t provide any solutions to improve your IP reputation. But rest assured! We’ll look at all those ways in the section down below. How To Improve IP Reputation A negative IP reputation may take some time to fix, but it’s important to take the steps required to establish your reputation as a trusted source. Below you’ll find some email-related steps you can take to improve your reputation score and improve your deliverability rate. 1. Clean your email list regularly Most marketers and business owners are tempted to keep a large email list. However, this is not ideal and it can even cause more harm than good. So, you must regularly check and remove inactive, unresponsive and unengaged email addresses from your list. Of course, you can set up an automation sequence in your email marketing platform and perform list cleaning automatically. Email list cleaning is also helpful in detecting and removing spam traps. 2. Use double opt-in Double opt-in is the practice of asking your subscribers to confirm their subscription. In this way, you ensure that users further show their interest in your brand or content and that their subscription was not for testing purposes or coincidental. This method is beneficial to maintain a healthy email list, while it also shows ISPs that users indeed want to receive your content. 3. Warm up your IP If you plan on sending high email volumes, you should warm up your IP to build a good reputation. This means gradually increasing your email sending and not sending massive campaigns right away. High email volumes from new senders can trigger the ISP’s red flags. 4. Proofread your emails Users may easily flag an email as spam if they find weird typos or grammatical mistakes in the email copy. So, it’s essential to proofread your campaigns before sending them either by asking a fellow colleague or using a grammar checker tool. At the same time, spammy words or phrases may trigger spam filters and alert ISPs to divert your emails to the spam folder. 5. Let users unsubscribe easily Hiding the unsubscribe button from your emails can be disastrous, as this practice will only annoy subscribers and make them find the “report” button. If users want to unsubscribe, then let them. They are not your ideal target customers anymore. 6. Use separate email servers It’s a good idea to use different email servers for your business's marketing needs and your internal communications. In this way, you protect your IP and increase its reputation. 7. Adhere to standard email protocols Email protocols like SPF, DKIM and DMARC authenticate and prove to ISPs and mail services that senders are authorized to send emails from a certain domain. These protocols also help organizations tackle impersonation attacks and email compromise. FAQ Here are some of the most frequently asked questions regarding IP reputation. 1. How does an IP reputation checker help me? An IP reputation checker enables you to monitor the quality of emails coming from an IP and shows you negative server behaviors (filtering, blacklisting, etc. ) or user behaviors (emails marked as spam/phishing) happening when users receive these emails. 2. How do I know if my IP has been blacklisted? When your IP or domain gets blacklisted, you don’t get notified, so you need to investigate on your own. To see whether your IP has been blacklisted, you can use a specific blacklist tool like MXToolbox and perform a blacklist check. --- ### 8 SparkPost Alternatives For Better Email Delivery [2025] > If you want a more reliable SMTP server and email sending then you should consider these SparkPost alternatives for 2023. - Published: 2022-11-18 - Modified: 2025-05-05 - URL: https://moosend.com/blog/sparkpost-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Advanced, Intermediate SparkPost, owned by MessageBird, markets itself as a reliable enterprise-level email sender and delivery platform. While the tools provided are advanced and intuitive to power up your email marketing strategy, numerous users have noted problems regarding account management, delivery, and responsiveness. As customer support is a priority, having a reliable and trustworthy tool is also essential to thriving. Today, we’ll see the best SparkPost alternatives businesses can use, including features, functionality, and pricing. Best SparkPost Competitors in the Market As customers are looking for services that are easier to admin, we found some of the best solutions you can try to get your strategy back on track. Let’s take a look at them. Price/Month Free Plan/Trial Unique Feature Ratings SparkPost $20/month Demo/testing account Predictive insights Moosend $9/month Yes (30-day free trial) Flexible email API Brevo $25/month Yes (very limited) Email testing capabilities SendGrid $19. 95/month Yes (limited) Developer-optimized SMTP relay Mailchimp $20/month Yes (very limited) Powerful reporting capabilities Mailgun $35/month Yes (90-day trial) Inbound email routing Netcore $25/month Yes (very limited) 3-month history log Amazon SES Pay-as-you-go Yes (limited) Email authentication tools Postmark $15/month Yes (limited) Message Streams 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: Small Businesses, eCommerce, Startups, Enterprises Unique feature: Flexible email API Moosend is among the top SparkPost alternatives to create and deliver your marketing campaigns and transactional emails. You can benefit from the online form and landing page builders, high deliverability score, and compliance. Regarding email creation, the platform also offers a drag-n-drop builder with advanced elements to boost your conversion rate. Moreover, the available email newsletter templates will work as a blueprint to save valuable time and effort. You can also create automated workflows to deliver messages when your subscriber needs them the most. Along with segmentation and personalization, Moosend’s marketing automation feature will enable you to improve the customer experience with content that resonates with your target audience. An SMTP server solution is also available in every plan compared to other services that may offer it at an extra cost, like Mailchimp. Moosend’s functionality will allow you to deliver your campaign to your customers and streamline the customer journey. The reliable email API is also perfect for connecting your applications to the ESP’s infrastructure for better management. Lastly, the service has great email deliverability with a score of 98%, as well as SPF and DKIM options on your sender account to protect it against spam, spoofing, and phishing. And since compliance and risk management are both crucial for businesses, Moosend is also GDPR, PCI, HIPAA, and ISO-27001 compliant, offering SSO & SAML and a responsive customer support team to help you succeed. Moosend Best SparkPost Alternative Features Advanced email campaign editor SMTP relay server Marketing automation features Real-time reporting and analytics SSO & SAML authentication Customer support through email, phone, and live chat Integrations with CRM and eCommerce apps like Salesforce Pricing Moosend has a 30-day free trial and two paid plans. The Pro will equip you with all the email creation tools you need to empower your email marketing strategy, giving you access to the SMTP server to send you transactional campaigns. The pricing is also contact-based, starting at $9/month, and it can reach $160/month for 25K, $625 for 100k, and $2,896 for 500K contacts. Also, the Enterprise plan starts at $1,216/month, equipping you with an account manager, SSO & SAML, priority support, email deliverability optimization, and more. If you are interested in this plan, you can contact sales. Try Moosend 2. Brevo (formerly Sendinblue) Pricing: Paid plans start at $25/month, limited free plan Best for: Publishers, Agencies, eCommerce Unique feature: Email testing capabilities Brevo is another SparkPost alternative to deliver promotional and transactional email campaigns to your customers. This simple email service has an advanced editor to create your newsletters and make them more converting through the personalization feature. Brevo’s SMTP server also allows users to send bulk emails. For better delivery and inbox placement, the relay server goes through a thorough validation process to ensure that it is free of spam accounts. While the solution is free, you have a daily sending limit of 300/emails per day, which isn’t ideal for a growing eCommerce business with complex needs. Apart from transactional emails, Brevo offers a sales customer relationship management (CRM) tool to organize your email lists and data. In addition, the email service gives your online subscription forms to expand your subscriber base and segmentation features to group them based on similar interests. Lastly, you can benefit from the email service provider’s SMS marketing features for better engagement across multiple platforms. Brevo Best Email Service Features Drag-n-drop email editor SMS personalization features Advanced templating Social media ads Sales CRM system Bulk email sending Pricing Brevo gives you a limited free plan to try out its features; however, it comes with a sending limit of 300 campaigns/day, so if you want to lift it, you need to purchase a paid plan starting at $25/month. If you like Brevo but want a more affordable tool with no sending limits, you may consider getting one of the available Brevo alternatives in the market. Read our Brevo Analysis 3. SendGrid Pricing: Paid plans start at $19. 95/month, free plan Best for: Developers, eCommerce Unique feature: Developer-optimized SMTP relay SendGrid is an email delivery service that allows you to send mass emails to subscribers using a reliable infrastructure and features. When creating your messages, the platform offers an easy-to-use email builder to customize the available email templates or create a newsletter from scratch using various elements. Moreover, you can also benefit from the dynamic template editor to send more personalized content to your audience through real-time design editing, HTML rending, and conditional testing. As a transactional email service, SendGrid will let you deliver your campaigns to your customers and optimize your email deliverability for the best possible inbox placement. The platform also has advanced delivery optimization tools, such as SPF records, custom DKIM and suppression management, to ensure the best possible deliverability. Lastly, SendGrid enables you to send emails through a rest API by building your API calls. SendGrid Best Email Service Features Dynamic Template Editor APIs, SMTP relay, and webhooks Insightful Analytics Email validation Dedicated IPs Deliverability metrics Pricing This SparkPost alternative has two pricing options, the Email API and the Marketing Campaign Plan. Also, both have a free option with an email-sending limit of 100 campaigns/day. The former starts at $19. 95 and the latter at $15/month. Also, the Email API plan will give you access to advanced features and support. There’s also a Pro and Premier option, both geared towards larger businesses. 4. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan, $20/25K emails (SMTP) Best for: Agencies, Publishers, eCommerce Unique feature: Powerful reporting capabilities Mailchimp couldn’t be absent from our top Sparkpost competitor list. This popular email marketing software has enabled eCommerce store owners to create and deliver transactional emails to their customers. More specifically, it will let you craft newsletters and automated workflows, personalize your content and segment your subscriber base. Moreover, this solution has a robust set of optimization tools to ensure that your messages will convert. If you want to send transactional campaigns, you can do it through Mandrill, a paid Mailchimp add-on that allows you to deliver transactional emails triggered by user actions, like confirmation emails, password changes, etc. To use this additional marketing service, you must purchase a block with 25,000 emails. For reference, 1 to 20 blocks allow you to send 1 to 500k transactional emails monthly. Each one of them costs $20. So to send your campaigns, you need to get a Mailchimp plan and then purchase the number of blocks you need based on your needs. Mailchimp Best Software Features Fast email campaign editor Multi-step automated workflows Campaign push notifications Landing page builder Integrations with apps like Salesforce and Shopify Pricing Mailchimp offers a limited free plan, with a sending limit of 2,500 emails/month (500/day). For more features, paid plans start at $20/month for 500 subscribers. To use Mandrill, you have to purchase credits, starting at $20 for 1 block/25k emails. You can find more on the dedicated pricing tab. If you don't want to purchase blocks but need features similar to Mailchimp's, why not check out some of its popular competitors in the market? Read our Mailchimp Analysis 5. Mailgun Pricing: Paid plans start at $35/month, 90-day Free trial Best for: Online marketers, Developers Unique feature: Inbound email routing Next in our best SparkPost alternatives list is Mailgun, an email delivery service that recently acquired Mailjet to offer developers and marketers all the email tools they need to thrive. While Mailjet will let you craft email templates featuring a drag-n-drop email builder, Mailgun will cover your transactional and bulk email needs with its rest Email API. More specifically, you can use Mailgun’s SMTP relay service to send your marketing and transactional campaigns without the hassle of managing a server. To ensure that your sender's reputation with recipients and internet service providers (ISPs) remains intact, the delivery service also has certain protocols, including SPF, DMARC, and DKIM records. Lastly, Mailgun will give you access to various features to optimize your email sending. The Email Address Verification tool will also help reduce important negative metrics like your spam rate and complaints and improve your email deliverability. Mailgun Best SMTP Server Features Email verification Inbox placement testing Suppression management Send Time Optimization Email APIs and webhooks Pricing Mailgun gives users a 90-day free trial for 5,000 email sends/month. For more, pricing starts at $35/month, giving you 50K emails and additional tools like inbound email routing and email address verification access. 6. Netcore Pricing: Paid plans start at $25/month, limited free plan Best for: Developers, eCommerce Unique feature: 3-month history log Netcore (formerly Pepipost) is another STMP server solution to Sparkpost that you can use to deliver transactional email campaigns to your audience. This email delivery platform comes with advanced tools to help you improve your email deliverability and inbox placement for a better customer experience. More specifically, to help you optimize your strategy, Netcore will give you access to various email tracking tools and webhooks to collect data and streamline your operations. Apart from that, you can also use the Email API to connect the software to your applications and platforms. You can easily integrate it and have support from various frameworks and client libraries, including Node. js, Python, Java, C#, and more. In addition, this SparkPost alternative will also give you Template APIs to minimize the payload size. You can reuse them as you please by referring to the ID of your template for a faster and smoother experience. Lastly, the service also supports custom metadata to keep track of your email messages for future evaluation. Netcore Top Email Service Features Email tracking tools and webhooks Real-time reports Template APIs Subaccount Management GDPR compliant Pricing This competitor to SparkPost has a limited free plan for only 30,000 free campaigns for one month, which then changes to 100 campaigns per day. To have more, you need to get a paid subscription plan, starting at $25/month for up to 150K campaigns. 7. Amazon SES Pricing: Pay-as-you-go, free plan Best for: eCommerce, Developers Unique feature: Email authentication tools Amazon SES is another SparkPost alternative you can get for your business. This email service solution is great for developers and eCommerce store owners who want a cloud-based platform that integrates with various applications to send marketing or transactional emails. Moreover, you can use the software to deliver high-volume campaigns and improve inbox placement while staying compliant and spam-free. Amazon SES also equips you with sending reports to help you keep track of your efforts and various deliverability tools to ensure everything runs smoothly. More on email delivery optimization, you can use the authentication option (SPF & DKIM) to avoid ending up in an email blacklist. Lastly, if you worry about your sender reputation, the software comes with an activity and reputation monitoring tool to help you improve your email deliverability effortlessly. Amazon SES Transactional Service Features Timely notifications Activity and reputation monitoring Dedicated IP addresses Authentication options (SPF, DKIM) GDPR and ISO-certified options Pricing Amazon SES has a slightly different pricing model. For Amazon EC2-hosted apps, you have 62K free emails and pay $0. 10 for every 1K messages sent after that. For other email clients, you don’t have any free emails and pay $0. 10 per 1K messages. To receive emails, you also have to pay $0. 10 for every 1,000 ones. The first 1K emails you receive are free of charge. 8. Postmark Pricing: Paid plans start at $15/month, free trial, free developer plan Best for: SaaS, Developers Unique feature: Message streams Postmark by ActiveCampaign is an SMTP relay server solution to deliver promotional and transactional email campaigns to your audience, from newsletters and notifications to password resets and order confirmations. Furthermore, this email delivery service offers parallel routing for newsletters through a separate infrastructure to ensure that your messages arrive fast. This feature, called Message Streams, will divide your messages based on their type, transactional or broadcast, and route them to the right sending IP to improve your time to inbox. Lastly, you can benefit from the restful email APIs to connect the software to your applications and streamline your efforts. Postmark Top Email Service Features Pre-made email templates Restful email APIs Powerful analytics Integrations with other apps Pricing Postmark has a free trial and a free developer plan with 100 test emails per month. To get more email sends, you have to purchase a paid plan starting at $15/month for 10,000 emails. You can also get dedicated IPs (available to customers sending 300K emails/month or more) for an additional $50 per month. Choosing The Right SparkPost Alternative SparkPost may be a great tool, but that doesn’t mean you shouldn’t examine the available options to find something better suited to your needs. Whether you need a more affordable or a more advanced option, the market has a lot of different solutions to choose from. If you are still looking for the best platform, why not check Moosend’s features and API capabilities? All you have to do is register for an account and deliver your transactional campaigns with a reliable SMTP server. --- ### Email Marketing For SaaS: The Complete Guide For 2025 > Email marketing for SaaS - learn how to build a successful strategy and nurture your customers and prospects to increase your ROI. - Published: 2022-11-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-saas/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Most SaaS (Software as a Service) businesses have long and complex customer journeys. It takes time and effort to move leads down the funnel, and marketers seek ways to shorten that period to increase their revenue. That’s where email marketing for SaaS makes an entrance. This channel can become game-changing for your SaaS company, with marketing specialists resorting to email campaigns and communications on various occasions. This guide will shed more light on all things SaaS email marketing, including: The advantages of using emails for your marketing strategy The four main email categories for SaaS Tips to streamline a successful email marketing strategy Email examples from top brands Let’s begin! What Is SaaS Email Marketing? Briefly, it’s the process of promoting your SaaS business through emails to customers and prospects to support your business growth. Considering that 4 billion people use emails daily, it’s a channel that can work miracles for your business regarding sales, brand awareness, and ROI. Besides marketing and sales, specialists can use this platform for other valuable communications with existing and prospective clients, such as account verification or password change. Benefits Of Email Marketing For SaaS Before we move to the primary purpose of this guide, let’s see some of the top benefits of introducing emails to your existing marketing strategy: Source Increases Website Traffic The more your target audience interacts with your website, the higher the chances of converting it. By creating top-notch email campaigns, you can direct visitors who have already shown interest in your brand to your website and nurture them with great content. This redirect can happen through the so-called call-to-action buttons that stand out from the rest of the email text with a unique design to prompt the readers to click. As long as this action is tempting, exciting, and relevant to your subscriber’s needs, it can eventually lead to conversion. Hence, to achieve the best possible results, optimize your website and build a consistent customer experience between those channels to avoid confusion. Boosts Your ROI Sustaining a positive ROI is not always a piece of cake for software businesses. However, if you succeed in nurturing prospects at the decision stage, you can ensure that your revenue will keep rising. Emails can contribute massively to this process. Sending timely campaigns to prospects who are ready to purchase can make a huge difference. Ensure that the content you deliver is relevant to this stage, and don’t hesitate to offer some incentives. For example, you can invite them to a webinar to demonstrate your latest features or inform them about your free trial. It’s up to you to decide what your buyer personas need the most. Maximizes Authority In Your Industry A consistent email outreach aims to promote and educate your audience about your service and can help you stand out from the competition. As long as your email content remains authentic, your subscribers will stand by you. To stay ahead of the curve, it’s essential to create your resources, such as surveys, checklists, and infographics, to show customers that you’re willing to support them all the way. Moreover, by compiling this information, you can improve your service over time and provide your customers with a potent SaaS tool. Enables A Personalized Marketing Approach Unlike other digital marketing tools like SEO and social media, email marketing lets you share personalized content with your customers using dedicated features, such as custom fields. For example, you can add the recipient’s name to the subject line and email introduction. Not to mention that through email segmentation and marketing automation, you can deliver highly targeted messages to subscribers and get them to act faster. We’ll discuss it further in the SaaS email marketing strategy section. Main Email Categories For SaaS Companies A SaaS business has many challenges to tackle. Demystifying them will help you approach your customers the right way to achieve your goals in the long run. Regarding email marketing, there are four main categories to consider to support your business objectives. Let’s explore them! 1. Product In this category, we’ve included product-related newsletters that will enable your customers to digest your product and use it to thrive. They can add to your customer retention activities and even improve your SaaS product over time: Updates: Inform your subscribers about feature updates and how they’ll benefit from them. NPS surveys: Learn what customers believe about your product to improve your product/services. Company announcements: Share your latest big news with your audience and make them feel part of your team. Οnboarding: Explain your product to new users with a dedicated automated sequence - here’s an example from Moosend: 2. Marketing How can your marketing team nurture people at different stages of the marketing funnel through emails and build trust and authority in your industry? Here are some examples: Content newsletter: Share top-of-mind resources with subscribers, such as blog posts, whitepapers, etc. Promotional emails: Inform your customers about your latest marketing activities to gain more traction - check an example from Designmodo regarding their Black Friday initiative: 3. Sales Sometimes, you need to go the extra mile to increase conversions, especially if you offer premium plans. Here are SaaS email marketing campaigns you can plan in this case: Offers: Give incentives to leads you’d like to move down the marketing funnel, e. g. , gift cards, and discounts. Winback campaigns: Plan re-engagement emails to motivate churned customers to purchase your service again - here’s what Asana did to make it happen: 4. Transactional These emails are follow-up messages meant to reassure customers and prospects that they’ve completed a specific action. Here are some examples: Welcome email: The first email your customers receive when signing up for your list. Confirmation email: Follow-up emails to confirm that the desired action, e. g. , payment, purchase, card expiration is complete. Receipts: Share the billing information with your paying customers - have a look at Rydoo’s example below: How To Start A SaaS Email Marketing Strategy With Success Ready to build an email marketing strategy for your SaaS company that will contribute to your long-term success? Now that you’ve learned the most important emails that will increase your lead generation, conversion rates, and sales, let’s move to the tricky but exciting part: 1. Set Your Goals As mentioned in the previous section, email campaigns can serve different purposes. Hence, before creating them, it’s essential to have clear goals. This will enable you to create better campaigns to entice old and new customers. Here are some suggestions on where to focus each time: Sales/Conversions Brand awareness Customer success/retention Upsell/cross-sell These goals may occasionally overlap but setting distinct objectives will help you track your email performance carefully. Moreover, you can set goals to improve your email marketing metrics over time, such as cleaning your email lists or tweaking your subject lines to boost your open rates. Plus, align your email marketing goals with other promotional tactics, such as social media or content marketing, to create an omnichannel marketing experience and nurture excellent results. Source 2. Choose Your Email Marketing Software SaaS companies usually utilize digital solutions to manage daily operations. For instance, marketing teams choose CRM solutions like Salesforce or Hubspot to keep all customer data in one place. This data enables them to understand their buyer personas in-depth and build more detailed customer journey maps to increase conversions. To ensure that your email outreach remains competitive, it’s vital to adopt a scalable email marketing service like Moosend or Campaign Monitor with full capabilities that will free your hands. Here are the best email features to look for: Ready-made email templates and an intuitive editor Email deliverability Marketing automation and segmentation Mobile responsiveness A/B Testing Flexible pricing Reporting and analytics Behavioral tracking In a nutshell, search for an easy-to-use solution that will help you nail your email marketing efforts and can work in synergy with the rest of your marketing stack. If you’re in a hurry, sign up for a Moosend account and enjoy our 30-day free trial! Try for free 3. Grow Your Email List To start email marketing for SaaS and other eCommerce businesses, you need to get your audience’s opt-in. Avoid sending email campaigns to leads and customers who haven’t permitted you, as this may increase spam rates and gradually build a bad reputation around your brand. Plus, include an unsubscribe button for subscribers who wish to opt out. But how can you collect your subscribers’ email addresses? Here are some methods to introduce: Content upgrades: Share free resources such as case studies or whitepapers with your prospects as a bonus in exchange for their email addresses. Purchases: Add an opt-in box during the purchase stage to grow your email list. Landing pages: Build dynamic landing pages with outstanding CTAs. Giveaways: Run a social media contest, asking for the contestants’ email addresses. Signup forms: Include static or pop-up forms in your website or blog to expand your subscriptions. Here is an example from the recruiting software Greenhouse: To maintain healthy and effective lists, cleaning them regularly and removing inactive and churning subscribers is essential. Thus, you’ll sustain a high deliverability rate while reducing your spam and bounce rates. 4. Create Different Segments Personalized emails are among the biggest assets in an email marketer’s toolkit. They give a more personal tone to customer communications and make prospects and customers feel safer with your brand. Moreover, personalized campaigns receive higher open and click-through rates. Apart from adding your subscriber’s name to the subject line and email intro through dedicated personalization tags, you can utilize customer segmentation. Create sub-lists called segments based on shared characteristics of your customers and prospects. What are the most prominent segmentation criteria for SaaS businesses? Let’s see them: Firmographic - e. g. , company size, industry Demographic - e. g. , age, gender Geographic - e. g. , country, city Technographic - e. g. , Android vs. iOS user Psychographic - e. g. , values, interests Behavioral - e. g. , feature use, lifecycle stage Some email marketing platforms give you access to a limited number of data. Therefore, you can collect information from your analytics and CRM tool to go the extra mile. Plus, you can conduct dedicated customer surveys to collect the missing data you need to nail your email marketing practices. 5. Share Interesting Email Content To make your subscribers fond of your email campaigns, you should share meaningful and relevant content. Your storytelling and email design should be captivating, following your branding guidelines and tone of voice in a predictive way. Everything starts with the subject line; write intriguing copy that reflects your email’s most substantial elements. Firstly, you’ll make your email stand out from multiple campaigns in your subscriber’s mailbox daily. Plus, people genuinely interested in your email campaign and more likely to convert will most likely click. Your email copy should continue in the same tone. Write straightforward, creative, and inviting messages to make your readers love you and increase your conversion rates. These rules apply to your email design, as well. Pick a customizable template and tweak it based on your needs. Moreover, adding beautiful visuals and relevant GIFs will enrich your reader’s experience. You can experiment with different email content types to find what appeals the most to your audience. Here’s an interesting campaign from Atlassian that checks all the boxes: Subject line: How to sync and collaborate with Git 6. Build Automated Sequences Lead-nurturing emails are key in moving your leads down the funnel and converting them. To meet your goals, you can create automated email sequences, also known as drip campaigns, to nudge your prospects within specific time intervals. Let’s imagine that you own a recruiting software company. Someone downloads an infographic about the latest recruiting trends. You can build an automation sequence and send them two follow-up emails in the next few days. For example, the first can be about the benefits of applicant tracking systems, followed by a free trial offer for those who open the first campaign. Below, you can find an additional automation example to nurture people that have just joined your mailing list: All in all, through email automation, you can create a consistent outreach plan to boost your lead generation and conversions at different customer journey stages. 7. Analyze Your Email Performance To ensure that your email campaigns are fruitful and that your gains exceed your costs, you need to track some important email marketing metrics to make adjustments if needed. Let’s see them combined with some recent benchmark data: Open rates - 22. 7% Click-through rates - 2% Unsubscribes - 0. 2% Conversion rates Bounce rates Initially, there’ll be a trial and error-period to keep these metrics strong and steady. To hit big results, it’s essential to understand your audience s in-depth, emphasizing their pain points and habits. Finally, pick an email marketing platform with top analytics and reporting features to keep a log of these metrics. You can also integrate it with other tools like Google Analytics to keep all your marketing data in one place. 7 Top SaaS Email Marketing Examples If you’re ready to step into the world of email marketing for SaaS businesses, here are some top campaign examples to get inspired: 1. Miro’s Welcome Email Campaign Subject line: Welcome to Miro. Let’s collaborate. Why it works: When someone finds your product and content interesting, they may end up subscribing to your list. For this, it’s essential to plan a welcome campaign to show them your gratitude and share a first glimpse of what you can offer them. This example from Miro is excellent for starters. The subject line starts with a welcome note and collaboration call-to-action. The email content remains in the same tone, inviting new subscribers to learn about the product and join the community, using clever copy and high-quality images. Overall, crafting a welcome email is a must practice as it receives high open and click-through rates. Ensure that it includes essential information and leaves a lasting first impression on readers. 2. Moosend Monthly Content Newsletter Subject Line: New blog post alert Why it works: If you want to increase authority in your niche and educate your customers on crucial topics that will help them build a better business strategy, share your content marketing resources with them regularly. Moosend creates monthly blog digests with the latest resources and seasonal content campaigns to help customers thrive in their email marketing strategy. You can follow a similar format and share some of your proudest content accomplishments with your audience. 3. Shopify’s Onboarding Email Subject line: Set up Marketing Operations with a guided tour of Shopify Why it works: If you want to prepare new customers for success and reduce churn rates, creating an onboarding email sequence is very important. These automated emails educate new users on how to use your platform successfully to meet their goals. This onboarding email from Shopify introduces new users to their service and offers a free course for those who want to excel in marketing operations. Moreover, it includes links that direct new users to download additional apps for an enriched user experience. Onboarding emails are also useful for businesses that have opted for the free plan, as a successful onboarding experience may motivate them to go for more. 4. GoDaddy’s Win-back Email Subject line: You've still got time to save 30%. Why it works: Losing loyal customers is challenging, as acquisition costs more than retention. Even though it can be normal to a certain extent, it’s worth trying to win them over again by offering incentives. With this win-back email, GoDaddy attempts to reclaim their relapsed customers’ attention by offering a 30% promo discount. In the email footer, they've also added the terms and conditions for people who have questions or concerns about the offer. Overall, give them an incentive that is attractive enough to make them act fast. 5. Squarespace’s Trial Expiration Campaign Subject line: Retention Email Design from Squarespace Why it works: If your SaaS company provides free trials to prospects, it’s essential to create a trial expiration campaign that is automatically triggered one day before it expires. Τhis will help you nudge them while they’re still warmed up. In this Squarespace campaign, you can see that the head title informs the readers when the trial is about to expire. Moreover, the “Upgrade now” button stands out from the rest of the text to prompt readers to act fast. You can follow the same format to avoid creating noise that can distract free trial users from completing the desired action. 6. Figma New Feature Update Subject line: Move work forward Why it works: Want to inform your customers and qualified leads about your latest product updates? Then create a dedicated campaign emphasizing the benefits they’ll gain from each one of them. Figma added two CTA buttons - one that would make users claim the new features fast and one for those wishing to do more research. Moreover, they added a brief description for each feature to attract people interested in them. 7. Dropbox Customer Survey Email Subject Line: Dropbox Support: tell us how we did Source Why it works: Nobody knows your product’s assets and flaws better than your costumers. Collecting their feedback from time to time regarding different business operations is important to keep your SaaS business profitable. To ensure that your subscribers will complete your survey, make it as concrete as Dropbox did. They asked subscribers to evaluate their service on a scale from one to five to make the process as fast as possible. Finally, they added a privacy note for people with GDPR concerns. The Takeaways Building an effective email marketing funnel and strategy for your SaaS business can be tricky, but the benefits will eventually pay you back. Start with smart goal-setting and continue with a SWOT analysis to keep the engine going. Moreover, remember that creating mesmerizing email campaigns will bring you closer to your customers and prospects and help you showcase your brand to the world. At the end of the day, it’s a creative process, and your marketing team can have lots of fun creating them. Ready to embark on the SaaS email marketing train? Sign up for a Moosend account for free and experiment with our SaaS-friendly features that will let you entice your subscribers once and for all! --- ### 9 Event Invitation Email Examples To Learn From [+Useful Tips] > A successful event invitation email is key to driving more RSVPs and attendance. These examples will teach you how to craft the best event invitation email! - Published: 2022-11-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/event-invitation-email/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Planning and sending an event invitation email is easy... Said no one ever! Event invitation emails are supposed to bring in as many RSVPs as possible, so if you don’t nail them you risk having fewer attendees and a poorer return on your investment. So, how do you create an effective event invitation email that drives people to participate and stands out in their inboxes? Read on to learn more about: the anatomy of a successful event invitation email email examples from famous brands to draw inspiration and learn from and how to set up your own event invitation campaign the easy way 4 Key Elements Your Event Invitation Email Template Should Have Event invitation email campaigns introduce people to the event and explain to your target audience why it would be valuable to attend. They are the first touchpoint of a whole drip email series that includes reminder emails, follow-up and thank you messages. The 4 key elements that make a successful event invitation email are the following: Event details Subject line Email design Call-to-Action (CTA) Let’s explore them one by one. Element #1 Event Details Whether you’re running a virtual event or an in-person one, event details are an absolute must. Specifically, you need to include the: Name of the event Exact date and time Duration of the event Location If your event is in-person, it’s important to state clearly the venue address. What’s more, you can include parking information for your attendee’s convenience or even embed Google Maps to help them. In the case of virtual events, such as a webinar, incorporate the relevant links and ensure you provide the time in all necessary time zones (depending on your audience) to avoid confusion. Last but not least, you can give them a compelling reason to attend (benefits, free bonus, etc. ). Element #2 Catchy Subject Line Email subject lines are the single most important factor affecting the open rate of your emails. Being able to craft subject lines that stand out in subscribers’ inboxes is a major part of an effective email marketing strategy. Creating the perfect subject line is not easy, but there are a few things that are proven to help. Overall, your subject lines need to: emphasize your value proposition (what is the reader getting) be personalized create a sense of urgency (to drive action) incite curiosity include only the most important information (leave the rest for the inside of the email) It is common knowledge among marketers that perfection cannot come without experimentation. What works for some people doesn’t necessarily work for others. So, you have to A/B test your subject lines in terms of personalization, emojis, shorter vs. longer subject lines, and language used. There are also other tools to help you craft the ideal subject line. In case you’re using an email marketing service like Moosend, you get an A. I. subject line optimizer called Refine, that provides you with useful suggestions to improve the effectiveness of your subject lines in real-time. Element #3 Eye-Catching Design Your email design plays an equally important role in further exciting and encouraging the reader to click through the email and become a part of your event. It is essential that your design be mobile-friendly since the majority of people open their emails on their phones. Moreover, apply the logic “less is more. ” Don’t try to convince people to join you by adding more paragraphs. Make sure that the information is easy to read, and that the messaging and design are on-brand. Finally, if you decide to use visuals, ensure they match the message and do not distract the reader. Element #4 Clear Call-To-Action (CTA) Last but not least, people need to know what action you expect them to take (e. g. register, RSVP, book a seat, etc. ). As a result, your call-to-action button needs to be visible and actionable. You can use a bright color so users can’t miss it. As for CTA placement, your button can be at the beginning of your email, at the bottom, or both to increase the chances of getting clicked. You should also pay attention to the CTA copy. Sometimes it might be a better idea to say “Learn more” and simply direct them to your landing page, rather than say “Book your seat here” or “Buy a ticket”. Of course, you should A/B test what works best for your audience. 9 Event Invitation Email Examples To Get Inspired From In this section, we’ve collected the most inspiring event invitation email examples to gain precious insight and help you create your own invitation email. 1. Apple Type: Product launch invitation email Subject line: Join us for a special Apple Event. Apple is known for its well-crafted event invitation emails and here we have an excellent invitation email sample. There is a strong focus on the visual side that both excites and creates mystery around the revelation. With only one word (“Unleashed”) and a CTA button (“Learn more”), Apple has created a stunning invitation. Top points: Stunning design increases the chances of social sharing among users Short and focused message 2. IKEA Type: In-store event announcement email Subject line: The first annual IKEA Midsommar event is happening now! IKEA has come up with an informative email marketing campaign to get its audience to join its Midsommar celebration. Here, the brand has opted for a simple design, using white space and copy to communicate the benefits of taking action. As you can see, IKEA provides all the necessary information to get the subscriber to click on their CTA and enjoy access to exclusive events and more. Regarding the call-to-action button, you can also see how the brand has chosen a blue color to make it stand out in the design to increase its click-through rate and conversions. Top points: Use of white space to increase readability Informative email copy CTA that stands out in the email design 3. Moosend Type: Webinar invitation email Subject line: A Nightmare on Black Friday Here is the webinar invitation our own Moosend used to announce the upcoming event. As you can see, there is a Halloween-y vibe and the visuals match that vibe, as well as the copy. Only the important information is present and the key takeaways of the event are summarized in bullet points. The CTAs stand out immediately, while the CTA copy encourages readers to take action. We also sent a reminder email featuring a nice countdown timer that promotes a sense of urgency and drives action. Top points: All important details of the event are at the top (plus all timezones) Visuals and email design are in alignment with the theme of the webinar The use of bold letters makes email copy skimmable CTAs both above and below the fold to increase chances of registration 4. Gibney Type: Conference invitation email Subject Line: Save the Date! Gibney at NDEO Conference this Fall Gibney sent this campaign to its email list inviting people to register for this networking event. Details about the conference are provided in detail, and while it may be too much information, the important parts are in bold. The CTA button is big and noticeable, while the image at the top promotes togetherness. Top points: Actionable subject line (with emoji to stand out) Big, bold CTA 5. Ignite Visibility Type: Webinar event invitation Subject line: Elevate your SEO skills (in one hour) Ignite Visibility has created a great all-around event email invitation. Starting with the subject line, it has everything the reader needs to click (i. e. , “free event”, “in one hour”). Moving on, we have a strong event name (The most advanced SEO Webinar of all time) that excites readers about the value they are going to get if they attend. Apart from that, the agency uses images of the speakers to familiarize attendees with the people of the event and make the campaign a little friendlier. Finally, all essential information is in bullet points to promote readability. Top points: Strong event name and catchy subject line that emphasizes value White background to make text easily readable Simple email newsletter design 6. GrowthHackers Type: Conference event invitation Subject line: Save your Spot for GrowthHackers Conference 2022 GrowthHackers takes the opportunity to promote its conference through a simple and effective email invitation campaign. What stands out here is the use of personalization (Hey, Marilia! ) to make the email friendlier and more personal to the recipient. Moreover, the tone of the copy further boosts these two elements, choosing informal language to make the message more relatable to the target audience. While the copy is a bit lengthy, GrowthHackers uses bold to highlight the important points and then adds a green CTA to make sure the recipient will click and save their spot. Top points: Beautiful header visuals to set the mood Friendly email copywriting Vibrant CTA button to boost CTR 7. Coborn’s Type: In-person event invitation Subject Line: You’re Invited To Our Coborn’s For The Holidays Event! Coborn’s is a grocery store brand and this is the type of event you would expect from them. A big get-together where people can discover recipes, explore ideas for decor, and get event-exclusive coupons to save more! It's a simple grocery store email marketing strategy, yet quite effective. The main points are summarized in bullets, everything is clear and the date is in bold so people don’t miss it. Top points: Simple and clean design Important info in bold 8. Amy Mascott Type: Virtual conference invitation email Subject line: I'm hosting a virtual event--and YOU're invited! Here we have an event email invitation example from Amy Mascott. She’s chosen a plain text style to make the invitation feel more personal and important. There are hyperlinks to every detail readers might need, while all the event details are included in the clickable image at the center. She encourages subscribers to forward this to their friends and other people who might be interested (i. e. , other teachers). This way, she helps increase event attendance and visibility. Even if some of them end up not registering, they are sure to check out the next events. Top points: Plain text style to boost the message’s effectiveness Email copy that encourages users to share it with friends Hyperlinks to all essential information 9. MeUndies Type: Live online event Subject Line: You’re Invited: IG Live Astrology Event To promote your collaborations, you can easily craft a stunning event invitation email featuring your new partnership. Here, MeUndies has come up with an eye-catching email design that uses color to attract attention. Moreover, the copy focuses on providing all the necessary information, such as a summary of the event and the special activities offered. The brand makes sure to include the When, Where, and Who to ensure that the subscriber is aware of the event details. Lastly, the CTA at the end is clear and visible to make recipients click on it and get a reminder. Top points: Vibrant email design to excite the subscribers Clear email copy with all the necessary event details Visible call-to-action button How To Set Up An Event Invitation Email Campaign With Moosend By this point, you must have gotten a pretty clear idea about how you want your event invitation emails to look. So, it’s time to see how you can set everything up, from creation to sending the actual campaign. Step 1: Create a free Moosend account The first thing you need to do is create an account with Moosend. It only takes a few minutes and it’s completely free. You don’t even need to provide credit card information. After you’ve created your account, log into the platform to begin crafting your event invitation campaign. Step 2: Create a new campaign and set the basic settings From the platform’s main page, hover over the “+” button and click on “New campaign. ” Then select “Regular” from the popup that appears. Now, you’ll need to set some basic settings for your new event invitation campaign. Insert a name for your campaign, design a catchy subject line and preview text and select the email address the campaign will be sent from. Note: If you wanna jump straight to action, you can skip this and go straight to the “Design” tab, after inserting a campaign name. Step 3: Choose an email list If you already have an email list of addresses, just select the one you need. In case you don’t have an email list, you can import existing contacts you have into a new list. Just go to “Audience”, then select “Perform bulk actions” and finally click on “import members into list. ” You’ll be presented with various options. Select the one that suits you best and import your contacts. Once this is done, you can jump into designing your actual email campaign. Step 4: Start designing your event invitation Here you have two options. Either create a unique template from scratch or select one of the available ones. The second option is ideal to save time and help you give your focus only on the things that matter. If you choose to go with a pre-made email template, you can find it in the “template library” in the categories “Invitation” or “Webinar. ” Select the template you want and click on “Use template. ” You can drag-and-drop additional Items in the design if you want, or customize the existing ones. Change the background color/image to suit your event, customize the copy and event details and add countdown timers, GIFS or social sharing buttons to make your design more effective. Step 5: Preview your invitation campaign Once you’re done with your customizations, you can preview your email and see exactly how it’s going to look in subscribers’ inboxes. To do that, click on “Preview” from the top bar. Check that everything is ok and that you haven’t made any grammatical errors, and click on “Update campaign and continue” on the top right side. Step 6: Schedule Delivery and Send In this step, you need to select whether you want to send the campaign right away or schedule it for a later date. Here there is also the option to resend the campaign automatically to people that won’t open it. Once you’ve made your choice, click next and send your invitation! Event Invitation Emails Made Simple As a marketer or business owner, you have to worry about a lot of things when planning for an event. However, it all comes down to understanding what your audience wants and having the tools to create unforgettable invitations that engage your audience and convince them to attend. If you want an email marketing service that’s easy to use, provides advanced automation and has affordable pricing, give Moosend a try for free and see the results for yourself! --- ### Why Buying Email Lists Is A Bad Idea [+List Building Tips] > Can buying email addresses harm your business? Read on to find out the truth plus 5 proven tips to build your own email list fast! - Published: 2022-11-11 - Modified: 2025-04-14 - URL: https://moosend.com/blog/buying-email-lists-and-addresses/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner You want to kickstart your email marketing strategy and start emailing people as soon as possible, so buying email addresses seems like a good idea. It’s fast, inexpensive and it looks like an ideal shortcut to growth. But did you know that purchasing email addresses instead of acquiring them organically can have the opposite effect? Read on to learn: why purchasing email addresses should be avoided effective tips to build a highly-engaged email list Ways To Acquire An Email List Before we delve into the disadvantages of purchasing email addresses, let’s see the two ways for businesses to acquire an email list of contacts. 1. Buy or rent an email list In this case, you essentially purchase a list of names and email addresses from a list provider. These contact information are sorted out based on demographic or psychographic information. For example, you may buy a list of 100,000 names and email addresses of individuals that live in Virginia and are married with children. Similarly, you could purchase a list with 50,000 males aged 20-29, based in the US. The only difference between purchasing and renting is that with renting you rely on the list provider to also send the actual email campaigns. You never actually own or see the email addresses. You simply identify and select a segment that you want to target with your email marketing campaigns. 2. Build your own email list In this case, people willingly choose to provide you with their contact information either online or in person. Usually, you provide them with something of value (e. g. a PDF, coupon code, etc. ) in return for their email address. Sometimes subscribers may select certain types of email content they wish to receive, such as alerts for new blog posts. Essentially, this act of users voluntarily providing their email addresses is the result of earning the interest and trust of your contacts. Think of it as “the start of a relationship. ” Note: Sometimes when people purchase email addresses, they see things like “this list is 100% opt-in” and other similar phrases. However, these people on the list opted in to receive communication from other businesses and not from you! Why You Shouldn’t Purchase Email Lists Now it’s time to solve the mystery of why you should never buy an email list for your business. 1. Most ESPs don't let you send emails to purchased lists It might come as a surprise, but most reputable email service providers prohibit users from sending emails to lists they have bought online. Even if you end up importing a list of purchased email addresses into the email marketing software you’re using, soon you’ll get caught and your account could get suspended. On another note, you may think that using an ESP with a shared IP address will be a good alternative. However, this is not true since you will suffer poor email deliverability. This is because one customer’s “bad” email addresses can harm the deliverability of all other customers. 2. You risk getting flagged as spam Would you risk getting your email campaigns flagged as spam emails? Or should I say, would you risk your brand becoming a synonym for being annoying? When subscribers mark your emails as spam too often, email clients like Gmail, Outlook and Yahoo! will start diverting your campaigns to recipients’ spam folders. This means that subscribers won’t be seeing your emails anymore and your open rate will plummet. What’s even worse is that you send the message that you don’t really care about your audience, just selling your products. People will remember your brand as an “annoying” one and they’ll want no business with you. The best case scenario is that people won’t recognize your name in their inbox and just flag you as spam. However, if someone had (or would have in the future) any interest in your brand, then you could lose those potential customers since you made a bad impression in the first place. 3. You’ll violate the GDPR rules about consent While buying email lists is legal, there is the General Data Protection Regulation (GDPR) that’s in place to protect recipients. Under GDPR rules, purchased email lists are simply not compliant. This is because you must have explicit consent from your contacts to target them with emails. Practically, people need to check the box on your website, form, etc. to opt in to your email marketing messages. Otherwise, explicit consent hasn’t been given. What’s more, users need to be able to unsubscribe from receiving your emails. Also, even if you don’t live or work in Europe, in case your contacts are in Europe, they are protected from the GDPR rules. In the US there is the CAN-SPAM Act of 2013. Under this Act, you are prohibited from spamming people who opt out of your emails and sending emails without consent. So, all in all, law is an integral part of the process of email marketing and marketers need to make sure they are not breaking any applicable laws. 4. You won’t be getting qualified leads The true power of email marketing comes from sending the right message to the right people. Email blasts may have a certain percentage of effectiveness if you just want to get the message out, but you won’t be seeing good conversion rates. This is also the case with purchased email lists. A qualified email contact is someone who is familiar with your business. Someone who has the intent to learn more about what you do or wants to buy from you, even if it happens after a long time. A purchased list of emails cannot give you those qualified leads since the email contacts there have no clue about your business. Can these people be considered “suitable prospects” if they don’t even know about your brand? Of course not! You might get lucky and convince a few of them, but that’s it. You won’t be getting any more new customers or recurring customers as you would with an organically built email list. 5. Your engagement rates will be terribly low Let’s begin by saying that user engagement comes after they decide to open an email. So, first, you need to overcome this obstacle, namely people on the purchased email list to open your marketing campaigns. Engagement can take various forms depending on the email content, such as clicking through to read a blog post, checking out a new product, etc. Let’s suppose you buy a list with 200,000 “subscribers. ” Even if you manage to get 2% of them to click through your email, it would still be better to have a list of 2,000 people who have actively shown an interest in your brand. Now fear not! Even if buying email addresses is out of the question, here are some effective tips to easily build your own email list fast and without trouble! 5 Tips To Easily Build An Opt-In Email List Growing your own email list will not only allow you to monitor how your new contacts end up in your list but also check their quality. To do so, you can follow some simple steps. Let’s take a look at the most important ones below. #1 Create Valuable Newsletter Sign-up Forms When your visitors land on your website the best way to convert them into subscribers is to show them a pop-up form after they have spent some time looking around. To encourage them to give you their contact information is to make the form interesting and valuable enough for them. The best way to do this is through a valuable incentive. If your visitor sees the benefit of giving you their email address, then they will convert. There is a variety of content you can use depending on your industry. eCommerce: discounts, gift guides, coupon codes SaaS: whitepapers, checklists, infographics Bloggers: ebooks, tips Based on your audience, you can select the right incentive to motivate them to sign up for your newsletter. Below, you can see how Caudalie, an eCommerce beauty brand, gives its potential subscribers a 15% discount code. #2 Create gated content to incentive people to provide their email address Premium content in the form of ebooks, templates, and webinars is a great way to entice more people to give you their contact information (email, phone number). This gated content can be put on dedicated landing pages or as additional content after users read a blog post. The more gated assets you create, the more people you’ll be able to put to your email list. This is an example from our own Moosend blog. After reading the post, users can download this useful premium content to improve their marketing efforts. #3 Leverage social media If your business does social media marketing or it has a presence on social media platforms, then it’s imperative that you use this channel to grow your list. Specifically, you can include a sign-up button on your Facebook page to boost lead generation. Moreover, you could run a social media campaign encouraging your social media followers to join your email newsletter. Here is an example of how Intercom did this: Social media can also be used to run ad campaigns, offering users exclusive discounts and coupon codes for users that subscribe to your email marketing list. #4 Create a landing page Apart from your website’s homepage, there are other ways you can acquire more subscribers to build your list. One of them is creating dedicated landing pages. Let’s say you want to offer free shipping, promote an exclusive offer, or run a limited-time sale, it’s much more effective to create a landing page rather than direct users to your website where they could get lost. To create a successful landing page you need 3 things: a headline that emphasizes the benefits the user gets copy that captures readers’ attention stunning visual(s) to accompany your message #5 Host a giveaway This is a highly effective tactic for eCommerce brands to build their email lists fast and effectively. News of the giveaway travels fast and you can manage to collect tons of email contacts in a short period of time. So why even think about buying email addresses, if you can collect them that easily, right? There is only one thing to pay attention to. The prize that you’re giving away has to be relevant to your target audience. By doing this, you are getting qualified leads and not just subscribers. This can be particularly helpful for small businesses that want to boost their growth. Giveaways have the additional benefit that they help with brand awareness. So, you’re hitting two birds with one stone. For more tips on how to build your email list, you can check out our informative email list building guide. Bottom Line Buying email address lists should be avoided at all costs. If you want to capitalize on the value email marketing has to offer, it’s advisable to build your own email list even if it looks daunting at first. In case you’re looking for an email marketing solution with excellent deliverability and lighting-fast support for any issue you encounter, sign up for a free Moosend account and create your first campaign with our modern newsletter editor! --- ### Email Marketing For Restaurants: The Complete Guide for 2025 > Learn everything about email marketing for restaurants, get inspired by real examples, and entice guests with mesmerizing campaigns. - Published: 2022-11-07 - Modified: 2025-03-06 - URL: https://moosend.com/blog/email-marketing-guide-for-restaurants/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Every savory meal begins with great ingredients. So do effective restaurant emails. Think of them as a farm-to-table experience. Just like cultivating high-quality ingredients helps you deliver delicious dishes, serving up outstanding email content fosters strong customer relationships. Email marketing for restaurants is about building a community of food lovers who expect every message similarly to a mouthwatering menu suggestion. To this end, our guide will analyze how to use restaurant emails to nurture existing customers and attract new ones. More specifically, you’ll find: Tips for a successful email marketing strategy Email marketing examples for inspiration Email templates to use as a starting point But first, let's answer an important question: How is email marketing valuable to restaurants? Restaurant Email Marketing Benefits What are the main benefits of email marketing campaigns for customers and prospects? Let’s have a look: Improved Customer Relationships Email campaigns play a pivotal role in building lasting customer relationships. From transactional emails to limited-time offers, a thought-out email marketing plan keeps diners engaged at different stages in their journey. Using segmentation criteria like dining habits, culinary preferences, reservation or order frequency, you can create personalized promotions and offers. For example, a post-dining feedback request email shows customers you value their opinions while providing insights to improve your menu and services. For a repeat customer, including an exclusive discount on their next meal is a great way to reward their loyalty. This kind of meaningful and tailored communication paves the way for turning one-time customers into repeat ones. More Customers And Reservations The more brand awareness you build, the more likely it is to increase reservations down the line. With the right emails, you can get more new customers at your doorstep, turn them into regulars, and increase the order value. Here's how this journey could unfold through a successful email series. A lead discovers your restaurant online and subscribes to your newsletter. A welcome email with a first-time discount encourages them to make a reservation. After their visit, you send a follow-up email suggesting new menu items based on their last order. Now, if they love steaks, you could recommend a premium cut or a wine pairing for their next visit, leading to a bigger order. You can also send an email to promote a customer loyalty program, incentivizing VIP customers with exclusive perks Better Control Over Your Communication In social media channels like Facebook or Instagram, algorithm updates may cost you part of your audience overnight. In restaurant email marketing, though, you have complete power over your communications. No one controls your email list except you. No platform restrictions affecting your campaign performance, just direct access to your customers. So, if you have time-sensitive promotions like last-minute table openings, a relevant email will reach your audience exactly when it should without any algorithm burying it. You only need to ensure that you follow best email practices. Some of them include staying compliant with current email regulations and allowing subscribers to opt out or update their email preferences. Standing Out From Competition Finally, building an email marketing funnel and consistently engaging with email subscribers helps you stand out. Keep a close eye on how competitors use their email campaigns to nurture their audiences to stay ahead of the curve. Then, you can take it one step further, tailoring your approach to your customers’ habits and likes. How can you do this? Apart from sending regular offers and updates, share useful and timely resources such as new dishes, limited-time specials, delivery changes, etc. In case you operate in different regions, consider providing location-based content like updates on upcoming events close to your restaurant. You could even collaborate with nearby businesses like a theater and give a discount to diners who show a receipt from that venue. For example, with this campaign, Chipotle aims to inform its customers about its catering services: Subject line: Big game? We cater. You win. This kind of email communication ensures the brand stays top of mind not only for individual quick meals but also for group orders. Restaurant Email Marketing Tips Now let's go through a step-by-step guide so you can easily set up a top-notch restaurant email marketing strategy. 1. Choose an Email Marketing Platform When diving into restaurant email marketing, you must put many components together. Conducting everything manually can cost you lots of time and effort. Thankfully, many email marketing platforms offer flexible pricing to help you manage your email marketing campaigns. From designing visually appealing emails to automating different campaigns, the right email tool should cover your needs and meet your campaign goals. Here are the main features to look for before picking an ESP (Email Service Provider): Intuitive dashboard: Manage campaigns in a few clicks. Premade templates and drag-and-drop email builder: Design professional emails for seasonal promotions, loyalty perks, review request emails, etc. effortlessly. Automation capabilities: Set up popular automated workflows like welcome emails, reservation confirmations, and birthday discounts. Robust list segmentation: Send targeted emails to each recipient based on dining frequency, dietary preferences, or favorite dishes. Built-in AI features: Craft better emails, landing pages, or subscription forms quickly and suggest tailored menu items with AI-based tools. Lead generation options: Grow your email list with eye-catching landing pages and subscription forms. Analytics and reporting: Monitor email performance and track metrics like opens, clicks, conversions, etc. A/B testing options: Check which subject lines, visuals, CTAs, or offers yield the best results. Here’s what an easy-to-use dashboard looks like–you can find what you need in a flash without getting lost in the noise: Are you looking for an email marketing service to get started? Read our comprehensive ESP guide and find the perfect platform for your business. 2. Grow Your Email Lists To send email campaigns to diners, you should create email lists with subscribers who’ve given you permission to email them. But growing these email lists with qualified contacts requires planning and the right tactics. So, how do you attract new subscribers or get loyal customers to join your list? Let’s see some techniques to grow your email list: Embed sign-up forms in key touchpoints: Add pop-up or static subscription forms on your website's homepage, menu page, or mobile app. Collect emails through online reservations: Gather visitors’ email addresses when they book a table online. Use menu QR codes: Incorporate QR codes on physical menus, directing guests to your email sign-up page. Offer wi-fi sign-ups: Provide free wi-fi during a customer's stay at your restaurant in exchange for their email address. Host giveaway contests: Run contests where users enter by subscribing to your newsletter, using prizes like a free meal. Add a sign-up option to social media profiles: Invite social media followers to join your list by including an email sign-up link or button on your profile. This list is not exhaustive; experiment with creative ways to capture guest interest. Regardless of the method, offering a compelling lead magnet might be the key to more subscriptions. Think of a free dining experience, a downloadable recipe book, or early booking to an event. Here’s a subscription form from VAGA restaurant to inspire you: Lastly, to maintain a healthy email list, it’s essential to clean it regularly. That way, you sustain high deliverability and low spam and bounce rates. 3. Use Segmentation and Automation According to a Salesforce survey, 70% of consumers stay loyal to companies that understand their needs. Email marketing for restaurants offers personalization opportunities to engage customers at every step. Most email marketing platforms provide audience management features. You divide your audience into groups with common characteristics. Then, you target them with messages that speak to each recipient's behavior. For example, it's only natural to target restaurant regulars and occasional visitors with different messages. There are several segmentation criteria to use. Some of them include: Level of engagement, e. g. , new, repeat, and inactive customers Dietary preferences like vegan and gluten-free Ordering habits, such as dine-in vs. takeout customers Let's suppose you create a segment for customers who haven't interacted with your business in the past three months. To win them back, consider sharing the latest menu additions, new delivery options, or an exclusive discount on their next visit. That's the power of personalized restaurant emails. Invest in email marketing automation to target subscribers at key moments to ensure timely emails. Email automation comes with benefits you shouldn't ignore: You can set up automated emails triggered by specific behaviors and occasions. For instance, send gift cards to customers on their birthdays or give them a free dessert. Also, you should stay on top of holidays or local events by announcing seasonal menus, extended hours, or last-minute reservation openings. When targeting loyalty members, automate emails to notify them about expiring points, upcoming rewards, and early access to new products. These are only a few of the must-have automated restaurant emails. Pairing them with detailed segmentation, you offer tailored visitor experiences, farm-to-table style. 4. Design Captivating Email Campaigns Now it’s time to make magic happen with captivating email design. A great email starts with the company’s logo and goes naturally from one element to another. Including powerful visuals like tasty images of your bestsellers triggers your subscribers’ appetite right from the inbox. It's preferable to feature your best content above the fold so no reader misses it. Also, use a strong and prominent call-to-action (CTA) button to direct the reader to your restaurant website or dedicated landing page to take specific action, such as: Booking a table Checking the menu Reading a blog post with cooking tips Downloading your app Finally, place an email footer at the end of the email. There, you can display information about your restaurant, like social media buttons, phone number, and address. These serve as alternative ways for recipients to contact you. And you get more marketing channels to drive customer engagement. Tip: Add an unsubscribe link to your footer for those who wish to opt out of your restaurant email list. That's how you ensure your emails only reach interested subscribers. If your design skills are rusty, you can choose one of the premade email templates of your email platform. Customizing it to your needs and branding is a matter of minutes. For example, here’s a Moosend template for restaurants to display their menu to customers: Get it now! This email template features core elements like the clear headline, the delicious image, and the CTA above the fold. The Z-pattern lets the reader focus on the best-selling items, while there's a section leading them to explore the blog. Using it as a foundation, you can adjust the content blocks to promote your unique objectives. 5. Write Unique Copy If your email design is one side of the coin, copywriting is the other. To convince your readers to act, you should write clear and relevant messages that showcase your brand. The email subject line is one of the most important elements of your newsletter, directly affecting your open rates. Make it short and crisp so it catches the reader's eye and shows up properly on all devices and email clients. Always include the main gist of the campaign in your subject. That way, the subscriber knows what to expect. Do you have a limited time offer, new menu item, or special promotion coming up? Or perhaps you want to share a birthday discount. Whatever the case, be sure to mention it in your subject line. Here are a few subject lines to inspire you: Your lunch is ready! Our new winter menu is here! Up for an exclusive chef's tasting? Craving a delicious mystery tour? We got you a little something for your birthday! Join us for happy hour today! Certainly, the preview text and main content must also serve the campaign goal. Preview texts complement the subject line's message without giving everything away. Once readers click, your email body should deliver on the promise made in these elements. For example, if your subject line teases a birthday gift, show them what they'll get and offer simple steps to redeem it. Check the example from McDonald’s below to get in the flow. Subject line: Your FREE McDonald's is locked in! 6. Collect Customer Feedback How will you know your customers enjoyed their experience at your restaurant? The best way is to just ask. Therefore, send automated post-visit or post-order emails to gather valuable feedback directly from diners. Highlight that you want to hear their insights, including issues they came across. This clarification helps you prove you value their input and want to come closer to their needs. Which, in turn, is key to driving repeat visits. Why are feedback request emails a powerful tool for restaurants? Here are the main reasons: Detecting potential bottlenecks in the customer experience such as slow service or online ordering hiccups Reaching out to dissatisfied customers, which gives you a chance to resolve issues before they leave a bad review and turn a negative experience into a positive one Building social proof easily with real testimonials that you can later display on your website and social media, influencing prospective customers In case of a raving review, consider asking subscribers to post their review online. Remove friction points by adding links to review platforms like Yield, TripAdvisor, and Google or directing them to your social media pages. Doing everything directly through your email increases the chances of completion. Overall, customer feedback is a valuable gift. And it's usually for free. However, a small reward like a giveaway entry or a free appetizer could sweeten the deal for them. Offering this kind of incentive shows customers you respect their time. 7. Analyze Your Metrics There's no magic recipe for creating the perfect restaurant email. Tracking key email marketing metrics and monitoring your performance indicators ensure that the engine is running and that the results you get are the best possible. Plus, they offer valuable data on what to improve. Below, you’ll find the most important email metrics and recent benchmark data for email marketing for restaurants: Open rates: 43. 69% Click-through rate (CTR): 1. 13 % Click-to-open rate: 2. 93% Unsubscribes: 0. 17 % Most email marketing tools offer detailed reporting so you can track which patterns work and which email practices need improvement. Imagine you send a promotional email for a new seasonal menu, but the open rate is lower than expected. This might indicate that your subject line or preview text is underperforming. In this case, you should consider a little twist to make it reflect the content. So, instead of “Your favorite dishes got an upgrade,” try “Have an exclusive look at our new summer menu. ” If your click-through rate is suffering, perhaps your CTA feels generic. Consider changing vague messages like “Click here” with easy-to-understand phrasing like “Download the menu. ” Another scenario involves making your special offers more personal. Look into customer data to understand which incentive might encourage more clicks. 5 Email Marketing Examples For Restaurants Now that we’ve explored the best email marketing practices for restaurants, let’s see some amazing campaign examples to help you: 1. Alain Ducasse Exclusive Collaboration Email Subject Line: Exclusive collaboration with Dom Pérignon Why it works: Alain Ducasse at the Dorchester announces an exclusive collaboration with Dom Pérignon using a classy and plain format. The subject line is straightforward and revealing of the content, so subscribers can understand what this campaign is about at first glance. The email content is short and includes all the necessary information, from the collaboration dates to the final cost and menu details. They include two prominent and straightforward CTAs, one directing readers to discover the menu and another to contact the team for questions. Want to create a similar campaign? Sign up for a free Moosend account today and use newsletter templates tailored for restaurants. 2. Gibson’s Restaurant Group Welcome Email Subject Line: Thank you for signing up Why it works: Gibsons Restaurant Group made the most of this welcome email, thanking new subscribers for signing up. They set expectations for future emails, highlighting what subscribers should expect. The 10% discount serves as the ideal incentive to prompt new subscribers to visit the restaurant’s online shop and take the desired action. They place the CTA and discount code at the center to ensure all readers see and click on them. The ample white space allows the reader to focus on the key points, while the high-quality images catch the eye instantly. 3. Bakers Square Birthday Email Subject Line: Have a free slice on us for your birthday! Why it works: Bakers Square offers an extra slice of pie for every purchase at the bakery to incentivize recipients to pay a visit. The personalized birthday offer makes the recipient feel special and appreciated. The email design stands out from the crowd, with intense red color and a yummy piece of birthday cake. They included additional options for readers to see the menu, explore locations, and learn about gift cards at the top of the email. Bakers Square created this unique campaign using Moosend’s editor. Create your version to wish your customers Happy Birthday! Find a template! 4. Floriana Special Event Announcement Subject Line: 8 spots left for our Quady North Wine Dinner! Why it works: Floriana includes the main information about the event, such as the date and time, in the email header. They add a sense of urgency starting from the subject line, urging subscribers to hurry up to save one of the last spots—a well-known tactic that capitalizes on the fear of missing out. The clever use of vivid red color in the header and CTA grabs attention and creates a natural flow in the email layout. The restaurant features the exclusive menu in the email body above the email CTA to inspire action. 5. Restaurant Hub Content Newsletter Subject Line: #recipient:name#, your ‘Top Fathers Day Restaurant’ picks ⭐ Why it works: Restaurant Hub's email has a clear format, following a logical structure. They center the campaign around top recommendations for Father’s Day and helpful resources. The repeated use of the bright-colored CTA increases the chances of readers taking the next step. The language is simple and actionable, with urgency elements to prompt immediate action. They use the recipient's name in the subject line and the intro, personalizing their approach. Restaurant Hub used Moosend’s personalization feature to make their communication more direct and personal. Register for a free account today to give it a try and optimize your email personalization goals. Email Templates for Restaurants In restaurant email marketing, email templates are the secret ingredient you need to keep customers engaged. With the right restaurant templates in place, you can easily create an effective and professionally looking campaign—whether it's a reservation confirmation or a menu update. Looking for reasons to invest in email templates? Let us help: Polished and on-brand look and feel Faster email creation Easier personalization by tweaking content blocks Mobile responsive and well-structured layouts Moosend and Stripo offer you access to built-in, visually appealing templates that you can fully customize with intuitive drag-and-drop builders. Let's show you around. 1. The Delivery Food Newsletter Template A minimalistic, single-column email layout like this makes your core message stand out while the appetizing visuals in the header grab attention. By adding bold and actionable CTAs throughout the content, you make it simpler for recipients to read through and act. Plus, recipients find options to see the daily menu, contact the business, and check out deals at the top of the email to further engage them. Moosend's email template includes just a few elements, which minimizes distractions for readers. 2. The “Simply and Tasty” Promo Template Stripo's promotional template is attractive and well-structured. You can add your own images displaying your menu's best items and enticing descriptions to give subscribers an appetite. The structure gives the different elements breathing room. Plus, there's the clever addition of the customer testimonial section. Showcasing the reviews of satisfied diners is an effective tactic for any business in the restaurant industry, giving prospects extra reasons to follow your customers’ example. 3. The Valentine's Dining Template This Valentine's dining template by Moosend is perfect for engaging subscribers on this special day or any other occasion that resonates with your restaurant and audience. With clear sections and high-quality pictures of multiple dining options, you bring customers one step closer to making a reservation. Benefit from the clean format and white space to highlight your main action. Also, you can use the email footer to encourage subscribers to follow you on social media and provide more contact options with your restaurant. Want to impress your diners with savory email campaigns? Search Moosend's restaurant email templates to find the perfect one for the occasion! Find a template Takeaways If you want to reap the benefits mentioned above, it’s time to streamline your email marketing efforts. Pick an email marketing platform that completes your existing stack and design beautiful restaurant email marketing campaigns to motivate readers to pay you a visit or place an order. Follow our restaurant best practices for starters and let the email examples and templates shared spark your inspiration. Also, remember to put automated emails and personalization in the game for more consistent restaurant branding, timely and relevant messages, and less manual effort. Looking for an email tool that other restaurants trust? Sign up for a Moosend account today and enjoy a 30-day free trial. Email Marketing For Restaurants FAQs And for dessert, here’s a quick round of frequently asked questions about restaurant email marketing: 1. How can I attract new customers with email marketing? You can create various emails with offers, discounts, or free resources to motivate them to visit or order. 2. Is email marketing effective for restaurants? Yes, many restaurant owners use email to warm up customer relationships and increase their ROI over time. 3. How can I grow the email list for my restaurant? Here are some practices to build your email lists: 1. Subscription forms, 2. Wi-fi sign-ups, 3. Menu QR codes, 4. Online reservations, 5. Giveaway contests, and 6. Sign-up options on social media. 4. How can restaurants market their business online? These are some prominent digital marketing techniques to focus on: 1. Website optimization, 2. SEO, 3. Email marketing, 4. Social media, and 5. Paid advertising. --- ### 5 Sales-Oriented Boxing Day Email Templates For 2025 > Save valuable time creating your holiday campaigns from scratch with these beautiful Boxing Day email templates. - Published: 2022-11-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/boxing-day-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Christmas may be one of the most popular holidays brands leverage to boost their engagement, loyalty, and sales, but let’s not forget about Boxing Day too! This holiday, coming right after Xmas, will allow you to craft a promotional email marketing campaign for your audience and give them more reasons to purchase. Today, let us give you some pre-made Boxing Day email templates you can easily customize to create your holiday campaign and save time and effort. Moosend’s Custom Boxing Day Templates Getting a pre-made template and customizing it is easy. But creating a custom one and saving it in your library for future use is smart. If you want to make your custom designs, you can hop into Moosend’s drag-and-drop email builder and create them on the spot. Here are the steps you need to follow: Register for a Moosend account Create new campaign Use the editor’s advanced elements Save your custom template in your library Boxing Day and Christmas share the same theme, so you can easily customize Christmas templates to fit the Boxing Day theme. Here’s how we customized one of the available Xmas templates: To save time, you can check out Moosend’s Christmas email templates and turn them into custom Boxing Day designs effortlessly. Just sign up for your account and see the magic happen! Try it out today! Unlayer’s Boxing Day Email Templates If you want more Boxing Day pre-made designs, you can check Unlayer’s library. This free email template builder has a great selection of templates you can customize and export to your email service provider. Unlayer offers various exporting formats, including HTML, Plain Text, PDF, ZIP, and Image. To send your template to Moosend, you need to: Click on “Export Campaign” Select “Push to ESP” Choose Moosend You can always check this helpful article here if you need more information. Now, let’s look at the pre-made Boxing Day Templates you can choose. 1. Product-Oriented Boxing Day Template Why you need it: The above template is perfect for creating a promotional email campaign for your eCommerce or retail store. You can use the header to add your value proposition as high as possible so that your subscriber sees the immediate benefit of engaging with your call-to-action. Moreover, you can use the product blocks to add images of your holiday items and all the necessary information your customers need. You can keep the sections at the end to add more details about your brand. Finally, make sure to insert your social media profiles for better engagement. 2. Special Offers Boxing Day Design Why you need it: Another great email template you can use to craft a sales email message for your targeted audience. This boxing day email newsletter example is structured in a way that favors multiple promotions in a single campaign. You can add your main CTA at the beginning and a beautiful visual and engaging email copy to boost performance. You can also tell your customers why they need to shop from your store, adding a dedicated section for better conversions. Lastly, to promote additional products, use the sections in the middle, adding high-quality images that stand out. 3. New Collection Boxing Day Email Template Why you need it: Boxing Day is a great opportunity to give your audience additional incentives after the grand Christmas sale. With the above design, you can just craft a beautiful promotional email marketing campaign for your email list. Use the header to inform potential customers about the topic and then add a CTA to lead them to your website. This design will help you create sales campaigns to boost your seasonal revenue. Just don’t forget to insert converting elements, such as countdown timers, to give your email message a sense of urgency. 4. Eco Boxing Day Newsletter Design Why you need it: Now, this layout is perfect for promoting your Boxing Day sales items without using the usual colors. Keep the green palette to give your audience a new experience and use white fonts to balance it. Moreover, you can keep the product blocks to promote different items simultaneously. Lastly, add a featured or best-seller item at the bottom to excite your potential shoppers and increase your sales. 5. Get Fit On Boxing Day Email Template Why it works: Boxing Day is great for all industries, but if you have a gym or are a fitness brand, you can give the holiday a completely different meaning by playing around with the word “boxing. ” Moreover, you can easily add your membership plans to show your audience their options. That's a great way to boost your fitness email marketing strategy with festive messages. Overall, this will work for all industries having a subscription model instead of a physical product. Craft Your Next Boxing Day Campaign Designing campaigns from scratch during the busiest sales events of the year can be a hassle. To save time, you can use pre-made Boxing Day email templates as blueprints to make the task faster. Of course, designing your own branded one is smarter as you will keep them in your library for next year. After you are done creating your Boxing Day email campaigns, make sure to import them to your ESP. Moosend’s platform will allow you to send them to your audience effortlessly and offer you tools to make them smarter. All you need is to sign up today, and you are ready to go! Start for free! --- ### 20+ Boxing Day Subject Lines To Use This Year [2025] > Check out these festive Boxing Day subject lines to make your own creations for better open rates and conversions. - Published: 2022-11-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/boxing-day-email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner If you think the holiday sales season stops at Christmas, you are missing out on the extra boost Boxing Day can offer you. This holiday celebrated after Christmas Day, is perfect for giving your customers extra offers and incentives to intrigue and convert them. Today, let’s look at some great Boxing Day subject lines you can use to boost your open rates. Satya Sale: Buy One Get One 50% OFF! Save $100 when you shop this Boxing Day Cash in on those Gift Cards Exclusive Boxing Day Special 2 Days Only: Save 30% on Select Sound Tools Store Wide Boxing Day Sale - Last Chance for Super Savings in 2021 The Boxing Day Event Boxing Day Sale Begins Now - 15% OFF! SHOP OUR PICKS IN THE BOXING DAY SALE Set your alarms for tomorrow morning Boxing Day Sale Starts Now! IT'S HERE! Our biggest ever Boxing Day Sale! Get 15% OFF NOW Our biggest ever BOXING DAY SALE! There’s one last gift to open Happy Boxing Day! SALE continues Happy Holidays from Hush Puppies Shake our beauty globe, reveal a special offer Hope You Enjoyed Your Holiday Don’t Miss This Offer! $550 Value on the Peloton Bike+ Last Day: Unwrap 30% Off Select Sound Tools How To Ace Your Boxing Day Email Subject Lines Creating Boxing Day subject lines isn’t a difficult task. You can get inspired by the ones above or any Christmas subject line examples since they are similar. Below, let’s see a few handy tips to help you nail them: Copy: Create festive copy and add the words “Boxing Day” to show your audience that this is a different campaign from your Xmas ones. Length: Keep your creations short to amplify readability. Usually, 20-40 characters are the ideal length. Emojis: Use the gift or other emojis to make your subject line more special and boost visibility. Spam words: Don’t use spam-triggering words to ensure that your campaign lands in the inbox. Benefit: Stress the value the subscriber will get by adding your discount or savings in your subject line. These simple yet effective tips will help you ace your Boxing Day subject lines. You can use them to craft your own and get a subject line tester like Refine to boost their performance. Now, let’s look at some examples and what makes them work! 1. Satya Organic Subject line: Satya Sale: Buy One Get One 50% OFF! Why it works: This subject line example by Satya Organic is perfect for promoting your eCommerce store sales. The brand adds the immediate benefit the subscriber will receive if they interact with the campaign, boosting its open rate. Of course, the 50% OFF also intrigues the recipient and encourages them to click on it. Overall, the brand structures its Boxing Day campaign and subject line around the value proposition to engage email subscribers with the holiday email marketing campaign. Need more subject lines to get inspired? Check our 370+ eCommerce subject line examples to do just that. 2. Endy Subject lines: Save $100 when you shop this Boxing Day Why it works: Instead of adding the discount percentage like Satya, Endy highlights the amount of money the potential shopper will save when they shop on Boxing Day. This is a clever way to get consumers to open your email campaign and click on your offer. Moreover, using an emoji will help your message stand out in the cluttered inbox, so make sure to use them like Endy did to catch your subscriber’s attention. If you don’t know which emojis to use, Moosend’s platform offers Emojo, a feature that automatically selects the best emoji for you. To take advantage of it, you can start sending your emails with Moosend and see the feature in action! Get started today 3. Jeffree Star Cosmetics Subject lines: Exclusive Boxing Day Special Why it works: Using words like VIP and exclusive is a great way to show your subscribers that your offers are just for them. Here, Jeffree Star Cosmetics uses the words “Exclusive” and “Special” to entice potential holiday shoppers and make them interact with the campaign. You can use the above example with a beautiful email design and copy to increase engagement and loyalty. Make your offer extra special for your customers to boost Boxing Day sales. 4. Terre Bleu Lavender Farm Subject line: Store-Wide Boxing Day Sale - Last Chance for Super Savings in 2021 Why it works: Terre Bleu Lavender Farm splits its Boxing Day subject line into two parts. In the first one, they inform subscribers about the store-wide Boxing Day sale, which is meant to get potential shoppers to visit the store and find out more about them. The second part uses urgency and FOMO to get the recipient to act fast, as this is their last chance to save money and enjoy their favorite products. Combining different elements is a must for creating more converting subject lines. These two elements are perfect for boosting urgency and engagement simply and effectively. 5. Nutriseed Subject lines: Boxing Day Sale Begins Now - 15% OFF! Why it works: Nutriseed also leverages the power of emojis to increase visibility in the inbox. Compared to the above examples, the brand uses its email subject lines copy to inform its customers that the sale begins now. This way, they can start planning their shopping and enjoy 15% off their favorite products. Moreover, using words like “Now” amplifies the sense of urgency so you can use it to boost your open rates effortlessly. Boxing Day Subject Lines For Better Open Rates A great subject line will help you make an excellent first impression, so follow the tips and suggestions to boost your performance. Using the above examples as inspiration is a great way to save time rather than crafting new ones from scratch without help. You can use Moosend’s tools to refine your Boxing Day email subject line creations for this holiday and the ones coming after, like New Year! All you need to do is sign up for a free account and see what it offers. Try it out today! --- ### 7 Boxing Day Email Examples You Can Easily Copy [2025] > Let's examine some great Boxing Day email examples you can copy to ace your holiday email marketing strategy effortlessly. Tips included! - Published: 2022-11-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/boxing-day-email-newsletter-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Need some quick inspiration for your holiday email marketing campaigns but don't know where to look? You are in luck! Today, we’ll check out some brilliant Boxing Day email examples you can copy to create your holiday campaigns. Without further ado, let’s unbox them! 1. Satya Subject line: Satya Sale: Buy One Get One 50% OFF! What works: Satya Organic has crafted a beautiful Boxing Day email message to get potential shoppers to make a purchase. From the subject line to the email copy and fonts, the brand communicates the benefit its targeted audience will get by interacting with the call-to-action. The Boxing Day Sale is structured around buying a product and getting another at a lower price to attract shoppers. But apart from that, Satya makes sure to add its favorite products for this year to encourage customers to get the popular items. Lastly, the brand has included its social media profiles to boost engagement. Want to copy Satya’s example? Moosend’s email marketing platform will equip you with all the features you need to craft an equally stunning message for your eCommerce or retail store. Try them out! 2. Endy Subject line: Save $100 when you shop this Boxing Day* What works: Endy’s Boxing Day email campaign example is perfect for inspiring your next single-offer holiday season promotion. This message consists of two parts, starting with the value proposition, “Get $100 Off The Endy Mattress. ” The brand has supporting copy using emotional language to encourage shoppers to buy. Also, to make it more enticing, Endy adds an eye-pleasing visual underneath the call-to-action button to boost its performance. The second part of this Boxing Day sales message includes two reasons potential shoppers need to get the offer. During big sales events, fast delivery and free shipping are two of the biggest shopper concerns. Endy promises its shoppers that their new mattresses will arrive on time and free of charge. As a result, the brand minimizes cart abandonment and promotes its sales effortlessly. 3. Master & Dynamic Subject line: 2 Days Only: Save 30% on Select Sound Tools What works: The above after-Christmas sales email campaign has all the elements to excite your email list. Master & Dynamic uses its header to show subscribers why they should shop from its store. Complimentary shipping and free returns will help your indecisive customers to act. Then, you can show them the value of your campaign like the headphone company does, placing the offer at the heart of the email. Moreover, to make the desired action and CTA stand out more, Master & Dynamic has selectively highlighted specific words like the “SAVE 30%” and the discount code to lead customers to the yellow call-to-action. Using bright colors can attract the recipients’ attention effectively. So, use them to boost essential email marketing metrics, like your click-throughs and conversions. 4. Miracle Brand Subject line: There’s one last gift to open What works: Miracle Brand’s post-Christmas campaign is perfect for boosting sales before the New Year. The brand has created a beautiful email design that favors blue and white. The CTAs are in a darker shade of blue to stand out on the layout, while the copy feels personal, using actionable language. Moreover, this example has a great Boxing Day email subject line that intrigues potential customers. Curious recipients will interact with the campaign to find the last gift they haven’t opened. Using curiosity and emojis is a great way to get higher open rates and keep your audience interested. If you have difficulty creating effective subject lines, you can use a subject lines tester like Refine to optimize them and boost performance. 5. The Washi Tape Shop Subject line: Boxing Day Sale Starts Now! What works: To amplify its holiday marketing strategy, The Washi Tape Shop has crafted an eye-catching message resembling a Christmas email. This Boxing Day email example uses festive colors to match the holiday theme. Along with the visuals, the eCommerce store adds numerous product images to showcase the items on sale and pique the subscribers’ interest. Lastly, The Washi Tape Shop uses two identical call-to-action buttons to increase its click-through rate and conversions. And for better engagement, it also adds its social media links in the footer along with a contact form leading to a landing page where customers can ask questions. 6. Sunday Somewhere Subject line: SHOP OUR PICKS IN THE BOXING DAY SALE What works: Sunday Somewhere uses a friendlier tone to address its subscribers and inform them about the ongoing Boxing Day sale. The email copy supports the playful visuals perfectly, making this a great promotional campaign for their target audience. Moreover, Sunday Somewhere uses a Z-pattern layout to showcase various products simultaneously. Adding product blocks is essential to crafting a converting sales campaign. Here, the brand adds pictures of the products and includes the models wearing them to present them in real-life conditions. This is a great way to entice your potential customers and make them click. 7. BIKO Subject line: The Boxing Day Event What works: BIKO’s email marketing campaign is structured around a Boxing Day Event that the email subject line and copy communicate at first glance. If you look at the content, the brand simply gives its customers a gift and free shipping. However, turning this campaign into an event feels more special for the recipients. Here, the copy gives email subscribers directions on claiming their gift and shows pictures of the products to excite them. Lastly, the brand adds a “Shop by category” section to increase engagement. It also wishes them for the holidays to make the campaign friendlier and more personal. How To Craft Better Boxing Day Email Marketing Campaigns Now that we have seen some eye-catching Boxing Day email examples, here are a few simple tips to make them even better: Add a sense of urgency: You can leverage countdown timers to amplify the fear of missing out and increase engagement and urgency. Insert GIFs and Videos: Make your campaigns more interesting by adding GIFs and links to tutorials or other video content. Personalize your content: Use the power of segmentation to divide your audience based on similar criteria to make the message more relatable to them. Use Boxing Day email templates: Take advantage of any pre-made email designs from last year to save time and effort. Streamline your process: After you create your Boxing Day emails, you can set up smart sequences to deliver your content at the right time through marketing automation. If you are looking for a smart email marketing automation platform, Moosend’s workflow builder is perfect for setting up simple and complex sequences to target your audience. Try out the automated workflow editor by signing up for a free Moosend account. The Perfect Boxing Day Email For The Holidays Boxing Day is to Christmas what Cyber Monday is to Black Friday! Make sure to target it the right way to give your holiday sales an unexpected boost. After getting inspired, check out the tips to make them perform even better. When you are done, you can schedule them for Boxing Day and wait for the results. The most fabulous time of the year hasn’t ended yet, so make sure to wish your customers Happy Boxing Day and give them a discount, last chance offers, or a gift. And since you are your customers’ Santa, get your little helper to give you a hand. Moosend’s platform will give you all the tools to nail your pre-Christmas and post-Christmas email marketing efforts with smart tools, pre-made email templates, advanced elements, and more. Sign up today to find out more about it. All you have to do is click! Unbox it! --- ### 15 Marketing Psychology Principles To Influence Consumers > Learn some of the best marketing psychology theories and tactics to impact consumer behavior and increase conversions and sales! - Published: 2022-10-31 - Modified: 2025-01-07 - URL: https://moosend.com/blog/marketing-psychology-strategies/ - Categories: Marketing - Tags: Marketing - Levels: Intermediate Understanding your target audience is one of the most critical elements of a successful marketing strategy. Learning their habits, behavior, and most prominent pain points enables businesses to promote their products/services to them effectively. Consumers’ purchasing decisions are also driven by unconscious factors we can’t usually control. Unveiling and applying them to your marketing tactics will help you stand out from the competition and gain your customers’ trust. Marketing psychology is in charge of understanding these secret parts of consumer behavior. Together, we’ll explore its main principles to enlighten marketers who want to go the extra mile. What Is Marketing Psychology? Marketing psychology is the process of enclosing important psychological principles in different marketing methods, from content marketing to email campaigns and design. This term is often used interchangeably with consumer psychology and is usually powered by the findings of neuromarketing. Thankfully, you don't have to be a marketing psychologist to understand how to apply them to your daily marketing processes. No matter how complex human behavior is, most of the presented principles are easy to grasp. Before diving into this field, it’s important to remember that your end goal is to influence consumers, not manipulate them, as the latter would be unethical and misleading. Always ensure that your products/services offer what they promise and that your marketing practices don’t cross the line. Without this parameter, you’ll lose your customers' trust now or later. And now that intentions are clear, let’s see the psychological marketing tactics that will increase conversions and sales! 1. Social Proof Sometimes, consumers feel lost in an endless ocean of products/services, which can impact their decision-making in many ways. In these cases, they often resort to their friends and peers to get their opinions and clear their minds. Social proof was introduced by the academic psychologist Robert Cialdini, who noted that humans turn to copy other people’s actions in specific contexts, especially people they like or trust. Influencer marketing relies heavily on this principle, as people prefer and choose what their favorite influencers suggest. How can you make the most of this human tendency? You can start collecting reviews, case studies, and testimonials from top customers and make them accessible to prospects. Sprinkle them inside your website and even add a dedicated section where people can learn what others believe about you. Here’s how Tea Story did it on their homepage: You can also create email campaigns, retargeting ads, blog posts, or additional digital marketing assets you believe potential customers will run into the most, especially those closer to the decision stage of their customer journey. Collaborating with top social media influencers in your niche is also a great practice. Just make sure to target the same consumers for top results. Moreover, if you have received certifications and badges from experts in your industry, showcase them proudly to your audience to show your authority in your niche. At Moosend, we send a dedicated email campaign to tell our customers and prospects the great news: 2. Paradox Of Choice According to Schwartz’s theory about the paradox of choice, when people are presented with more options than they can process, they tend to abort the mission. So if you believe that the more you provide to customers and prospects, the better, maybe you should think twice. To help your customers and prospects overcome analysis paralysis, giving them fewer choices of great quality is best to help them decide faster what their best option is. This marketing psychology tip applies to physical and eCommerce stores when creating product categories. Source As the above image suggests, too much choice brings too much noise. Even if this means that you’ll attract more customers at the beginning, dropout will be just around the corner. So keep that in mind when arranging your store or building your product menu. Look at this online navigation bar from Bliss. Their product categories are clear, followed by drop-down menus to select sub-categories and products: Overall, remember that our brain favors simpler forms of information, so techniques such as clustering and grouping always help. 3. Scarcity Scarcity marketing relies on peoples’ tendency to label rare items as valuable. This is based on the economic principle that when the supply decreases, the demand gets higher. This phenomenon triggers the so-called fear of missing out (FOMO) and gives customers a sense of urgency to purchase before it’s too late. So how can a marketer encapsulate this marketing psychology theory to increase conversions and sales? Let’s see some tactics: Limited-time offers: Create campaigns specifying the expiration date and time. Limited items in stock: Specify how many items are left to make customers act fast. Countdown timers: Add timers to your campaigns to remind subscribers/visitors of the timeframe. Do you want to see an example that works wonders? Look at this amazing email campaign from Casper. The sense of urgency starts from the subject line, and when subscribers open the email, they land straight on the timer: Subject line: Last day: Save 15% with our best offer ever. Do you want to create similar campaigns to boost your conversion rate? Sign up for a free Moosend account, customize one of our premade templates, and add the timer in simple steps. 4. Anchoring You’ve probably heard that first impressions matter. According to Kahneman and Twersky, the main reason is that people usually base their decision-making on the first information they receive about specific items. This cognitive bias is called anchoring and is related to complex thinking. Marketers can rely on this bias when presenting the prices of a product, especially during sales season. When the customer sees the initial sales price and the discount, they become more attracted to it, which is sometimes irrelevant to the product’s actual worth. Many SaaS businesses use the same technique, presenting annual vs. monthly plans to entice prospects to stick to the long-term option. Other marketers add a special price for items bought in bulk, showing that they will maximize their savings. 5. Priming Our unconscious minds work in very complex ways, and so does our memory. We are inclined to react to certain stimuli in a particular way based on the representation we have in our minds from previous stimuli. How can you use this principle to affect consumer decisions? You can use subtle cues to lead your customers in the right direction. Everything starts with your storytelling and design. What words do you use to describe your brand and products, and how do they make customers feel? Overall, positive associations are stronger than negative ones in these cases. Let’s think about Red Bull for a moment. Everyone associates this brand with energy and a feeling of freedom. All their marketing efforts, from event sponsorships to commercials and generic online presence, emphasize these elements to support associations in people’s minds with similar needs. The video below says it all: 6. Powerful Words The power of storytelling is well-known in marketing psychology. The words you use for your slogan and campaigns can inspire consumers, cause strong emotions and even motivate them to take the desired action. As discussed in the previous section, words can also contribute to priming and trigger familiar and positive associations in people’s memory. Let’s see some phrases and words that can make a difference for various purposes: Exclusivity: Members-only, VIP, Secret, Confidential, Be the first to hear about Sense of community: Become a member, Come along, Join us Urgency: Right away, Hurry, Quick now, Asap Simplicity: Basic, Easy, Step-by-step, Beginners guide, Ready-made, Save time Here are some top brand slogans that have made a real impact on customers and prospects: “Just do it” - Nike “Think Different” - Apple “Finger-lickin' good” - KFC “Belong anywhere” - Airbnb “Because you’re worth it” - L’oreal “The Citi Never Sleeps” - Citibank If you want to find out more about marketing powerful words, read our comprehensive guide. 7. Color Psychology Apart from words, colors can also affect people’s behaviors and moods. Specialists have been researching what emotions different colors can trigger to help marketers and designers find the most representative ones for their logos and additional marketing assets. The image below includes many famous logos and what emotions their main color trigger to guide you: Finding the right colors for your brand will let you differentiate your business from competitors over time. It becomes your trademark and sticks to your audience’s heads. Your color palette will display your brand personality and your name, and they should complement each other. Think about Starbucks and Coca-Cola - everyone can recognize their logos quickly. Mimic their branding approach in terms of coloring, and the sky will be your limit. 8. Commitment & Consistency Another marketing psychology theory is based on the commitment and consistency principle suggested by Cialdini in his book “The Psychology of Persuasion. ” In short, people tend to display consistent behaviors with their beliefs and values, which can also apply to consumer behavior. According to this theory, the good news is that it’s hard to lose your loyal customers once you win them. But how can you benefit from this principle at the beginning of the funnel? Let’s see some techniques that can do the trick: The foot in the door: Start with small requests (e. g. , completing contact forms) before asking for bigger ones (e. g. , referrals). Free trials: When someone becomes familiar with a well-designed product/service, it’s hard to say goodbye after the trial ends. Wishlists: Consumers become more attached to items added to their wishlists. Home try-on: Consumers are usually highly likely to keep items already delivered to them - check the example below by Warby Parker. 9. Visual Enhancement You’ve probably heard that an image is worth a thousand words - this also applies to marketing psychology. Our brains seem to prefer images as we can process them faster than big blocks of text. That’s why a creative and resourceful design team is a real asset to your business. Plus, considering how much our attention span has reduced over the years with our busy lives, you need powerful visual storytelling to convince consumers that you have the best products/services for them. To maximize your campaign results, add visuals to all your marketing assets, from content marketing to social media and emails. This way, you can capture your customer’s attention and share a meaningful story with them. Moreover, aligning your imagery, GIFs, and videos with the rest of your branding is important to create consistent experiences for your audience. Let’s see an email campaign from Magic Spoon for inspiration: From the images of this campaign, you can sense how delicious and healthy their products are and also get a view of the amazing branding with playful colors. 10. Reciprocity Have you ever felt you have to return a favor to a friend who has done something special for you? According to Cialdini and the reciprocity principle, people are usually wired to give something back for something they received. This theory can also be replicated in the marketing field in many ways. The main gist is that if you want consumers to do something for you, be it conversion or purchase, you should do something for them first. Let’s see what tactics you can try to benefit both sides: Lead magnets: Create and share free blog posts, guides, and checklists in exchange for email addresses - check the above example from Minimalist Baker. Free product samples: Provide consumers with mini versions of your products. Consultation/Demo: Showcase your services to prospective clients. Discounts/Offers: Give discounts to customers highly likely to convert. Overall, the more generous you are with customers and prospects, the more loyal they’ll be. However, remember that quality is above everything else, and ensure it’s always high on your list. 11. Empathy If you want to influence consumers and customers and get them closer to your brand, you need to gain their trust first. To make this happen, the most important thing is to understand their real needs and pain points and address them correctly. As the title of this section suggests, it’s important to write your messages empathetically to show customers that you care about their needs and do your best to fulfill them. Thus, you’ll make them feel more secure, relieved, and happy. Moreover, supporting cause-related marketing initiatives will allow your brand to make an impact on the world and gain visibility at the same time. For example, Dove is a master of empathetic marketing, displaying concepts such as body positivity and self-love. Look at their amazing campaign to raise awareness for social media's toxic influence: 12. Decoy Effect In this section, we’ll focus on another marketing psychology principle many businesses use for their sales strategy. The decoy effect occurs when the preference between two options is defined with the appearance of a third asymmetrically dominant and less attractive option. If you’re confused, the example below will clear your mind: Which cup is a customer more likely to purchase? Here, the decoy variable is the medium-sized cup tempting customers to go for the large portion for a seemingly more decent price. Therefore, if you offer products in similar tiers, try this method to increase your sales and experiment with different prices to find the perfect fit. 13. Loss Aversion Apart from the anchoring effect, psychologists Daniel Kahneman and Amos Tversky also studied how the perception of loss can impact people’s decision-making. In short, loss aversion shows that people prefer avoiding losses to gaining new things. How can you benefit from this human tendency in your marketing strategy? Let’s see: Sense of urgency: Add the expiration date and prompt them to act fast. Fear of missing out: Emphasize the losses according to their pain points. Ownership: Show them they already own your products/services and prompt them to retain them. Scarcity: Explain to them that they’ll gain something rare or unique. This example by Hers tries to address this cognitive bias. Starting from the subject line, they add a timeframe to motivate subscribers to claim sales fast and continue in the same copywriting format. Using phrases like “Ends today” and “Shop now,” they remind them that if they don’t act fast, they’ll lose the amazing offers. 14. Verbatim Effect What does this psychological tactic with this fancy name try to imply? When people communicate, they are inclined to remember the gist of information and often override the details and the conversational format. Therefore, when presenting information to them, avoid writing long blocks of text and go with simpler forms. Think of the CTA buttons and mission statements - one of the main reasons they stand out is that they’re short and digestible, and people can memorize and process them faster. Source You can also write the sentences or words you want people to memorize in bold to attract their attention faster. Plus, when creating long-format texts, it’s best to include a table of contents and clear headlines that summarize the main content of each section to help hurried readers get to the point faster. 15. Information-Gap Last but not least, we have the information-gap theory, which suggests that when the audience finds a topic interesting, they are inclined to look for more information. And, of course, it’s worth giving it to them to stay ahead of the curve. This theory is helpful, especially for content marketers and copywriters who want to attract the readers’ attention to increase conversions for blog posts and landing pages. For example, headlines and copy starting with “How to” or “Learn how,” along with rhetoric questions to emphasize that effect. Here’s an example from our Moosend blog that tries to meet this theory: Marketing Psychology To The Rescue Long story short, there are many marketing psychology tactics you can apply to your marketing strategy to influence consumer behavior. Find the ones that suit you best and see how they work for your audience. Remember that your goal is not to manipulate customers and prospects but to influence them. This way, you’ll write messages that stick to your readers’ heads. Are you looking for an email marketing platform to spread your messages to customers and prospects? Sign up for a Moosend account today and reap all its benefits. --- ### 9 Best Omnisend Alternatives For Better Email Marketing [2025] > Some of the best Omnisend alternatives for better email marketing are Moosend, ActiveCampaign, Brevo and GetResponse. Find out more here! - Published: 2022-10-27 - Modified: 2025-05-02 - URL: https://moosend.com/blog/omnisend-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Omnisend is an email marketing and marketing automation service oriented mainly towards fulfilling the needs of eCommerce businesses. But its users sometimes find out that the platform isn’t working as expected or its steep pricing isn’t ideal, hence the need to search for the best Omnisend alternatives in the market. In this blog post, you’ll find: the most common reasons why people switch from Omnisend the best alternative services to Omnisend in detail Top Omnisend Alternatives: Quick Comparison Below is a quick comparison table with the best alternative tools to Omnisend. Free Plan/Trial Pricing Best Feature Rating Moosend Yes (30-day free trial) $9/month Visual workflow editor with straightforward triggers and actions ActiveCampaign Yes (14-day trial) $39/month Advanced marketing automation Brevo (formerly Sendinblue) Yes $25/month In-built CRM capabilities GetResponse Yes $19/month Email and spam testing tools HubSpot Yes $20/month Ads retargeting tools Klaviyo Yes $20/month Customizable autoresponders EngageBay Yes $14. 99/month 360-degree customer view Mailchimp Yes $20/month Ready-to-use campaign templates MailerLite Yes $10/month Email open rate by location While Omnisend is a decent email marketing software, some specific drawbacks lead users to search for an alternative service that suits their needs better. Here are some of the most notable cons: Omnisend is built prioritizing the needs of eCommerce businesses Steep pricing that drains your budget fast and is difficult for small businesses to handle Contact list management is not efficient and requires too much manual effort Visual automation builder is difficult to use Triggers and flows don’t work as users expect Landing pages are rather basic Slow customer service and unclear FAQ section Now let’s see each alternative service in more detail! 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial Best feature: Visual workflow editor with straightforward triggers and actions Moosend is the top Omnisend competitor on this list due to its affordable pricing and ease of use it offers. This email marketing platform has a powerful drag-and-drop editor that’s been modernized and is effortless to use even by complete beginners. What’s more, users will find a wide array of pre-made email newsletter templates to enrich their marketing campaigns and save crucial time. When it comes to automation, the platform can cover the needs of both eCommerce businesses and other industries. The visual automation editor is definitely easier to use than Omnisend’s, while the triggers you get are straightforward and work as intended. Even if you find yourself in trouble, our 24/5 support team will be there to assist you with anything. Another crucial benefit of Moosend over Omnisend is the segmentation options you have. With Moosend, you can assign unlimited tags to your subscribers and manage them more efficiently. This also helps you create hyper-personalized email campaigns and deliver the right content to the right people. Finally, Moosend boasts excellent deliverability rates, so you won’t need to worry about your campaigns ending up in the spam folder. The rich reporting and analytics will also provide you with all the necessary information to identify what works best with your audience and optimize your campaigns to yield the maximum results. Moosend Best Omnisend Alternative Features Modern drag-and-drop editor that’s effortless to use Visual automation editor with pre-made triggers and flows Automated resending of your campaigns to people who haven’t opened them Signup forms and landing pages to grow and convert your audience Powerful custom reporting and analytics Integration with various apps (eCommerce platforms, CRM, etc. ) Moosend Pricing Moosend’s paid plans start at $9/month and give you access to various features, including subscription forms, landing pages, and more. You can easily sign up for a Moosend account to try out its features and see exactly why you should change. Try Moosend 2. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best feature: Advanced marketing automation ActiveCampaign is another worthy Omnisend competitor offering advanced marketing automation functionalities. The tool has a powerful email editor that is also user-friendly, which gives you plenty of content block options for your campaign creation. What’s more, the “campaign changes history” option lets you see what changes other users have made to your template. Regarding automation, this is an ideal tool for users wishing to create more complex automated workflows. However, beginner users might struggle a bit to learn and use the platform at its full force. Specifically, you can create beautiful welcome email sequences, re-engagement and abandoned cart sequences, and more for your audience. Finally, ActiveCampaign includes CRM functionality, so you can easily organize your email contacts, attach extra details, and keep your lists clean. This is super helpful, especially when you have a large audience. ActiveCampaign Best Omnisend Competitor Features Email & SMS marketing Large variety of email templates Split automations Autoresponders Integration with software like Salesforce and Shopify ActiveCampaign Pricing Paid pricing of this tool starts at $39/month, giving you access to marketing automation, site and event tracking, subscription forms and more. There is also a 14-day free trial available for new users to try out the platform’s capabilities. Check ActiveCampaign 3. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best feature: CRM capabilities Brevo is a robust email marketing tool with SMS functionality that enables you to nail your marketing strategy. This Omnisend alternative service has a simple and straightforward UI that makes campaign creation an easy process. The email editor is intuitive, although sometimes it can be slow. The in-built CRM tool of Brevo will help you manage your contacts and target your subscribers even more effectively with your email marketing campaigns. Combined with SMS marketing, you have a powerful combo to send the right message to the right people, and most importantly, to the device you desire. The platform also features some great automation tools. Specifically, you can infuse your digital marketing strategy with re-engagement series, abandoned cart campaigns, welcome emails, and more. Moreover, the service is great at delivering the transactional emails of your eCommerce store. All in all, Brevo is a flexible service capable of handling all your customer data and delivering personalized marketing messages to your target audience. Brevo Key Features Unlimited contacts Newsletter signup forms (popups) and landing pages for lead generation. CRM tools Social media ads Transactional emails and API Brevo Pricing Brevo's paid plans start at $25/month, giving you access to most of the features and no daily sending limit. You can also take advantage of the free plan to discover the platform at your own pace. It provides you with 300 emails/day. Read our Brevo Analysis 4. GetResponse Pricing: Paid plans start at $19/month, free plan Best feature: Email and spam testing tools GetResponse is a complete marketing tool to handle your website, email and SMS marketing needs. In essence, it’s a great choice to run your omnichannel marketing strategy. First of all, it provides many customization options so that brands can create their unique brand tone and use it when creating an email newsletter. The platform helps you increase traffic and boost conversions the easy way through its complex automated series and email tracking options. Regarding email list management, you create contact profiles and custom segments based on your subscribers’ behavior and actions. Of course, this can be automated. One major downside of this Omnisend alternative is the high price tag users need to pay in order to get all the much-needed features for their eCommerce businesses, like automation, product recommendations, A/B testing, and advanced segmentation. GetResponse Best Features Web push notifications Autoresponders that enable you to focus on important tasks Sales funnels to convert your audience Live and on-demand webinars Website builder GetResponse Pricing Pricing plans start with the Essential plan at $19/month which gives you the essential tools to build and nurture your audience. For eCommerce automation, A/B testing and advanced segmentation, you’ll need the Pro plan which costs $59/month. The tool also has a free plan that’s ideal if you’re just starting out. Check GetResponse 5. HubSpot Pricing: Paid plans start at $50/month, free plan Best feature: Ads retargeting tools HubSpot is a full-fledged marketing suite with a range of products able to fulfill the needs of both SMBs and large enterprises. It incorporates website design, inbound marketing, social media, and email marketing. This solution is ideal for established businesses that aim to unify all their marketing efforts under a single roof. Creating a new email is easy and it can be done by choosing from a collection of customizable goal-based templates. Coupled with its CRM functionality, you’ll be able to send personalized email campaigns and deliver a tailored customer experience. HubSpot also provides users with rich analytics and data about how their marketing efforts affect the customers’ experience across their entire buyer’s journey. What’s more, the tool provides “if/then” logic for your automated sequences so that the experience matches the customer journey. Despite its wonderful capabilities, however, the platform is really pricey and as a matter of fact, users might be disappointed that features such as A/B testing are absent from the Starter plan. HubSpot Best Features Email marketing automation Personalized emails based on customer data Rich analytics for marketing campaign optimization Award-winning customer support Integration with platforms like BigCommerce, Woocommerce, and Shopify. HubSpot Pricing Paid pricing of HubSpot’s Marketing Hub starts at $20/month for 1,000 marketing contacts. HubSpot also offers free (limited) access to its email marketing, CRM and CMS tools. Check Hubspot 6. Klaviyo Pricing: Paid plans start at $20/month, free plan Best feature: Customizable autoresponders Klaviyo is another Omnisend alternative solution that’s well-known for its eCommerce capabilities. Similar to Omnisend, it lets you communicate with your customers and grow your audience with email marketing and SMS automation. The software is easy to use and it can be seamlessly integrated into your online store in just a few clicks. Klaviyo’s platform includes automated email campaigns, managing customer lifecycles, providing real-time insights regarding user activities, and personalizing the customer engagement. What’s more, you get A/B testing functionality to establish what works best with your audience and customizable forms to bring in more leads. Overall, Klaviyo is a great automation platform to stay on top of your marketing game. Klaviyo Best Features Powerful automation Pre-built SMS flows Email deliverability reporting Real-time segmentation for more effective campaigns Audience targeting tools Klaviyo Pricing The tool’s paid pricing starts at $20/month, allowing you to reach customers through both email and SMS. There is also a free plan for up to 250 contacts, giving you 500 monthly email sends and 150 free monthly SMS/MMS credits. Check Klaviyo 7. EngageBay Pricing: Paid plans start at $13/month, free plan Best feature: 360-degree customer view EngageBay is an all-in-one marketing, sales, and service automation platform with a free CRM capability. This makes it a great alternative choice for small businesses, SaaS companies and fast-growing businesses. The platform comes equipped with various pre-designed templates that are easy to customize. Moreover, you’re able to create and schedule drip campaigns that strengthen your customer relationships. Of course, the tool lets you track these campaigns and analyze them to achieve improved results. The tool also equips you with inline web forms and landing pages to increase your lead generation and grow faster. Finally, you get A/B testing, SMS marketing, and the ability to integrate with social media. EngageBay Best Features Visual drag-and-drop workflow editor Web popups and customizable landing pages Device-friendly web push notifications Lead scoring Tag manager EngageBay Pricing The platform’s paid plans for marketing start at $13/month, giving you access to the landing page builder, SMS marketing, lead scoring and more. However, the platform also has a free plan for up to 500 contacts. Check EngageBay 8. Mailchimp Pricing: Paid plans start at $20/month, free plan Best feature: Ready-to-use campaign templates Mailchimp is an all-in-one email and marketing automation platform popular among businesses and agencies. As an Omnisend alternative solution, it offers beautiful email templates, up-to-date features, and a robust editor. With Mailchimp, you can insert numerous content blocks (e. g. videos, social buttons) to craft stunning email campaigns and convert your audience. What’s more, the platform offers advanced multi-step automation to improve the customer journey. You also get rich analytics and tracking tools to monitor everything and improve your performance. Overall, Mailchimp is a great choice regarding automation and campaign creation, but users might get a little lost before finding exactly what they’re looking for in the platform. Mailchimp Best Features Multi-step workflows Send time optimization Creative assistant Behavioral targeting Cross-device email testing Mailchimp Pricing Paid pricing of the tool starts at $20/month for 500 contacts. Mailchimp also offers a completely free plan that’s limited, with up to 1,000 monthly email sends. Read our Mailchimp Analysis 9. MailerLite Pricing: Paid plans start at $10/month, free plan Best feature: Email open rate by location Last but not least, we have MailerLite, a simple email marketing and automation service for users seeking a straightforward solution. The platform’s editor features a custom HTML editor and several newsletter templates to simplify email creation. With MailerLite, you can also create popups for your website as well as landing pages to boost lead generation and conversions. The platform also lets you craft automated emails to guide subscribers through every step of their journey, from welcoming to purchasing. What’s interesting about MailerLite is the email open rate by location feature. This is immensely valuable for identifying your audience’s location and informing your future decisions based on such data. Thus, you can boost engagement and deliver more personalized content. MailerLite Best Features Pre-made newsletter templates A/B testing Auto resend campaigns Unsubscribe page builder Sell digital products MailerLite Pricing The platform’s paid pricing starts at $10/month and offers unlimited templates, dynamic emails, selling digital products and more. There is also a free plan for up to 1,000 subscribers and 12,000 monthly emails. Read our Mailerlite Analysis Conclusion There is no denying that Omnisend offers a pretty decent service for eCommerce brands. But there are also other alternative services as you saw that are cheaper, offer better usability or more advanced features that your business could benefit from. This guide hopefully showcased the options you have in case you decide to switch to another platform. If you’ve already made up your mind and want to give Moosend a try, sign up for a free account today and explore how you can scale your business and streamline your processes without breaking the bank! --- ### Email Marketing For Hotels: Step-By-Step Guide [2025] > Learn the essentials of email marketing for hotels and motivate your customers and prospects to book their next stay asap! - Published: 2022-10-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-hotels/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Over the past few years, the pandemic has impeded tourists from traveling due to COVID-19 restrictions, greatly impacting the hospitality industry. With things going gradually back to normal, it’s time to promote your hotel like a pro to elevate your ROI. Considering that 4 billion people use email daily, email campaigns should be high on your priority list when trying to reach current and prospective customers. By streamlining a successful email marketing process, you can inspire your subscribers to book their next journey asap. Read this complete guide to learn how to thrive in email marketing for hotels and reap all its benefits! Why Is Email Marketing Important For Hotels? Here are the main advantages of email marketing for hoteliers: Brand Awareness Firstly, when sending email campaigns consistently to subscribers, you make them more familiar with your brand and products/services. Update them about your latest offers and local events, or share reviews highlighting the unique guest experience they’ll receive at your place. However, not every email will lead to increased conversion rates rapidly. To bring consistent results, you can gradually nurture your audience with blog posts, travel vlogs, or restaurant recommendations next to your hotel. Customer Engagement The more engaged customers and prospects become with your brand, the more they'll trust your hotel for their next adventure. They can also refer your business to their friends and family if you offer what you promise. Moreover, introducing email marketing for hotels lets businesses share their loyalty program for frequent hotel guests or past customers who paid a long visit to give them more incentives to book again. As long as your email content remains relevant, timely, and creative, these people will stay by your side. Increased ROI Once you build great brand awareness and customer engagement levels, you’ll start seeing your ROI rising and conversions going through the roof. Plus, the more personalized your email campaigns are, the better the results. Overall, avoid overwhelming your email subscribers with irrelevant content that looks salesy, as this can negatively affect your email performance. Make the most of this cost-effective but game-changing digital marketing technique with slow but powerful moves. How To Set Up An Effective Hotel Email Marketing Strategy In this section, we’ll dive into the critical elements of a successful hotel email marketing strategy that can lead your hotel business toward a new era. 1. Choose An Email Marketing Software If you want to send consistent and relevant email campaigns that receive high open rates and convert sustainably to your customers, you can't solely rely on planning things manually. You need powerful email marketing software for hotels to ensure that your old and new customers always receive relevant emails. Such tools enable you to keep all processes in one place. Email service providers like Moosend or Mailchimp help you organize all aspects of your email marketing effortlessly. Here are the main features to look for in an email marketing platform: Here’s what an easy-to-use dashboard looks like, where all information, from editing to performance analytics, can be found in a few clicks. Sign up for a demo or a free trial to ensure that your selected platform is an excellent fit for you and your teammates. 2. Grow Your Email List To start nurturing your customers with outstanding campaigns, you first need to collect their email addresses to get their opt-in and comply with GDPR guidelines. Firstly, you can obtain them through website signup forms, dedicated landing pages, and lead magnets. Here is a sign-up form placed in the email footer by the Little Nell hotel in the US: To ensure that your website visitors will finally subscribe, clarify all the benefits they’ll earn, from offers to access to loyalty programs in exchange for their email address. You can also gather their contact information at your hotel's reception desk upon arrival. A critical element of successful email marketing for hotels is maintaining a healthy email list by conducting email list cleaning regularly. Thus, you’ll reduce spam complaints and secure a high deliverability rate. Are you looking for top-notch email list cleaning software? Read this comprehensive guide and find the perfect one for you. 3. Select Different Email Types Hotel newsletters come in many shapes and sizes. Once you’ve set your main email marketing goals, choose which email types can help you achieve them. Let’s look at the basic ones that apply to hotel businesses: Confirmation emails Promotional (upsell or cross-sell) Welcome email Pre-arrival email Lead nurturing campaign Review campaign Post-stay email VIP/Loyalty email Each email serves a different purpose for your business for all customer journey stages. That’s why it’s important to create an email marketing plan to keep track of your campaigns and determine if your goals are met. 4. Design Pitch-Perfect Campaigns Thankfully, most email marketing tools turn the design process into a breeze. They provide users with ready-made templates or editors that let hotel marketers create customized emails in a flash. Most editors work the drag-and-drop way, allowing users to remove, add, or adjust the sections they want to build beautiful and converting emails. Therefore, no design and HTML knowledge are needed to create amazing campaigns. Most successful email campaigns have a structured layout to enable the reader to find all important information at first glance. Plus, the calls to action stand out from the rest of the content. Overall, email layouts start with the company logo, while they prompt you to place your social media icons and an unsubscribe button for those who wish to opt out. This template by Moosend is an excellent example of it, and it’s easily customized: If you want to use this customizable template to deliver an amazing campaign to subscribers, sign up for a free Moosend account and tailor it to your needs. Register here 5. Nail Your Email Copywriting To deliver the right messages to your audience, it’s important to write clear and clever email copy that suits your tone of voice. It all starts from the email subject line, which should be attractive enough to motivate subscribers to open your email. Once you win their opens, you can capture their attention in many ways. First, you need a captivating header title that reflects your email content. Overall, your email copy should appeal to your target audience to show what your brand is made of. You can also use the fear of missing out effect to make your subscribers act faster. Finally, your CTA copywriting is important to secure high click-through rates. Add a sense of urgency, if possible, to prompt your subscribers to take the desired action. Moosend’s customer Grecotel found the silver lining in this tactic. It’s profound from the beginning that this email is about summer offers, and it’s written in a direct and inviting style. 6. Personalize Your Messages According to recent stats, 80% of consumers prefer brands that offer personalized experiences. This also applies to your email marketing practices; compared to other well-known marketing channels such as social media or SEO, you can easily personalize your hotel email marketing campaigns. Using email segmentation features, you can divide your subscribers into segments based on shared characteristics, such as demographics, behavioral or psychographic data, and location. For example, you can send different email newsletters to business travelers and people who travel for leisure to cover each one’s needs. Someone who travels for business will probably show up again and refer you to colleagues, so make sure to inform them about your special offers. Finally, to take your email marketing for hotels to the next level, you can combine data from your CRM solution to better understand the customer journey and make the most of this tactic. 7. Track Essential Email Metrics To ensure that your email marketing is up and running and delivers the best ROI, you should closely monitor some important email metrics. Find them below, followed by 2022 benchmark data for your industry: Email open rate - 20. 2% on average Click-through rate (CTR) - 1. 4% on average Spam complaint rate - 0. 2% on average Click-to-open rate - 8. 7% on average Bounce rate Email ROI These essential rates will gradually show you what your subscribers prefer or dislike. This will help you build a successful email marketing strategy for your hotel, powered by meaningful trial and error phases. You can also utilize A/B Testing to find the most converting email variables to deliver the best option to your audience without wasting a single campaign. 5 Email Marketing Campaign Examples From Top Hotels Let’s explore some hotel email newsletters and why they work to get inspired: 1. Hyatt Regency Email Campaign For Businesses Subject Line: Let us take some things off your mind and your bill | Hyatt Regency Phuket Resort Why it works: If one of your primary buyer personas is B2B, displaying all the benefits they’ll receive for trusting you is very important. In this example, Hyatt Regency nails this using a ready-made template by Moosend that outlines each campaign part perfectly. Apart from the advantages, they also added high-quality visuals of their facilities to attract more subscribers. Finally, they added contact information so customers interested in this offer can easily reach out to the correct department. 2. Renaissance Hotels Review Email Subject Line: Reminder: SMILES DAVIS, tell us about your stay at the Renaissance Schaumburg Convention Center Hotel Source Why it works: This automated email by Rennaisance Hotels is a follow-up campaign to collect post-stay feedback from recent customers. This personalized email includes the customer’s name in the subject line and intro to capture their attention faster. Moreover, they made the review process quick, with a scale from 1 to 10, to gather as much information as possible. This question concerns referrals which is a key aspect of successful marketing. Finally, on the email footer, they added the expiration date and some useful information for the subscribers. 3. Ambassade Hotel Welcome Email Subject Line: Welcome to the Ambassade Hotel community Why it works: One of the most important email campaigns new subscribers expect when joining your newsletter are welcome emails, which usually receive high open rates. Here, Ambassade Hotel created a lovely campaign with excellent elements. They started with a warm welcome, continuing with what prospects can expect from the brand. The amazing images and copywriting emphasize the style of this hotel, aiming to attract visitors who value aesthetics. They’ve also added targeted calls-to-actions to win extra points and finally convert. 4. Venetian Resort Room Upgrade Email Subject Line: Can we interest you in a suite? Why it works: Do you want to indulge your customers in getting a room upgrade before their next check-in? You can step in the shoes of Venetian Resort and design a dedicated email for customers and prospects highly likely to convert. The special deal on the head title captures the attention straight away, surrounded by stunning images of the suites. Moreover, they’ve added a sense of urgency providing subscribers with the expiration date on the top of the CTA to make those interested in the offer act fast. 5. Hilton Honors Loyalty Email Campaign Subject line: 100% Bonus Points have been extended! Why it works: If you want to boost your customer retention rates and give incentives to loyal customers, you can follow Hilton Honors’ approach by building a clever point system. With this campaign, they invite customers to get 80,000 points for free before a certain date. In the email footer, the subscriber can find more information about this initiative and certain limitations. Overall, loyalty programs and referrals should be on your priority email marketing list to maintain warm customer relationships. The Takeaways Are you ready to take your email marketing efforts to the next level? Follow this step-by-step guide and elevate your ROI by designing amazing, timely, and relevant campaigns for your target audience. Moreover, find an email marketing tool that covers all your needs regarding design, segmentation, automation, and deliverability to start reaping the benefits immediately. We’re proud to share that many notable hotels, such as Hyatt Regency and Grecotel, have trusted us for their email outreach and never looked back. Sign up for a Moosend account today and join our thriving community. Email Marketing For Hotels FAQs Are you in a hurry? Check our answers to these frequently asked questions from people in your niche. 1. What are the benefits of email marketing to the hotel industry? The key benefits of adding email marketing to your hotel marketing strategy are increased brand awareness, customer engagement, ROI, and better personalization. 2. How do you measure the success of email marketing? You need to track important email metrics such as conversion, open, and click-through rates and calculate your email ROI regularly to ensure that gains outnumber costs. 3. What is the best way to get your customers back to a hotel? You can nurture them consistently with relevant, personalized email marketing campaigns, including incentives like deals, offers, guides, and other helpful resources. 4. What are the types of emails commonly received by hotels? Hotels usually send these email types to keep their customers engaged: Confirmation, promotional, welcome, pre-arrival, lead nurturing, review, post-stay, and VIP campaigns. --- ### 9 Best Substack Alternatives For Creators And Publishers [2025] > Some of the top Substack alternatives are Moosend, Ghost, MailerLite, Revue and Buttondown. Find out why you should make the change from Substack today! - Published: 2022-10-17 - Modified: 2025-05-02 - URL: https://moosend.com/blog/substack-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Are you a creator, publisher, blogger or entrepreneur looking for the top Substack alternatives? You came to the right place! While Substack offers a decent service for creators who just want to keep their audience up-to-date with their content or send newsletters as a hobby, it really gets expensive the more your audience grows. At the same time, it doesn’t offer as many functionalities as the opposition, so in a sense, this restricts the growth of your audience. Below, we’ll explore the best Substack alternative services out there in case you decide to make the change for the better! How We Selected The Following Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Top Substack Alternatives: Compared Without a doubt, Substack is a trending service and many creators and publishers decided to ride the wave since the tool is relatively easy to use, while it is also a great starting point for beginners. Some users soon find out that Substack’s platform isn’t serving their needs how they had hoped or imagined. Substack’s main drawbacks and limitations are the pricey plans and the severely limited email design options. This may not be ideal for users that want to craft a more professional email or a platform to grow their brand to the next level without breaking the bank. Below you’ll find a quick comparison table with the best alternative tools to Substack: Free /Free Plan Pricing Unique Feature Substack Yes 10% of subscription fees (+ processing fees) Easily publish posts to the web or as emails Moosend Yes (30-day free trial) $9/month Drag-and-drop email newsletter editor with advanced features Ghost Yes (14-day trial) $11/month No transaction fees MailerLite Yes $10/month Paid newsletter via Stripe integration Revue Yes 5% of revenue (+ processing fees) Free for unlimited subscribers Buttondown Yes $9/month Multiple newsletters from the same account Medium Yes Free Completely free to start Mailchimp Yes $20/month Multivariate testing functionality Kit Yes $29/month Newsletter referral system Patreon Yes 5-12% of your monthly revenue Different subscription tiers 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Unique feature: Drag-and-drop email newsletter editor with advanced features Moosend is a user-friendly email marketing automation platform with affordable pricing and a modern interface that will excite every creator. The tool boasts a drag-and-drop editor that’s easy to grasp, allowing you to build a beautiful email newsletter in a matter of minutes. Of course, the email newsletters you can produce with Moosend are far more elegant and advanced than Substack’s. Beginner or pro, the service provides you with pre-made email templates like RSS feeds that you can customize on the spot. What’s more, Moosend offers scheduling options for your newsletters, so that you can deliver them when they will be more impactful or plan your content ahead of time. Another crucial benefit of Moosend’s platform is that you can segment your audience. This feature (absent in Substack) allows you to deliver highly personalized emails to your subscribers and thus increase your conversions. Overall, Moosend is an all-in-one tool to grow, connect and convert your audience, without the limitations of Substack. However, you’ll also need subscription management software like Chargebee or Stripe. Moosend Best Substack Competitor Features Drag-and-drop email newsletter editor for effortless creation Advanced email list segmentation to deliver targeted content Wide range of free, customizable email newsletter templates Subscription forms and landing pages to grow and convert your audience Integration with popular apps for a streamlined experience Moosend Pricing Moosend's newsletter service has a 30-day trial to test out the platform with all of its features for free by creating an account. Paid plans start at $9/month for 500 subscribers. Try Moosend for free 2. Ghost Pricing: Paid plans start at $11/month, 14-day free trial Unique feature: No transaction fees Ghost is an open-source alternative to Substack’s platform. It is an independent app allowing creators to turn their audience into a business by building a membership service for their content. Ghost’s main advantage over Substack is that the platform does not charge transaction fees. You just connect the service with your Stripe account and you’re ready to go. Another advantage of this newsletter platform over Substack is that it equips you with various templates to build your emails. In Substack, you have a one-size-fits-all thing. Ghost’s platform makes it easy to charge a monthly subscription fee, but outside of that monetization opportunities are limited. Additionally, this newsletter platform lets you create your referral program and use a custom email address. All in all, Ghost is a great alternative solution to Substack due to its extended functionality and ability to be customized with the appropriate know-how. Despite these, be aware that it may get pricey for really big audiences. Ghost Top Features Simple and clean User Interface (UI) Access to various templates Built-in SEO tools No transaction fees Integrations with other apps Ghost Pricing The tool has a 14-day free trial to try it out. Paid pricing starts with the Starter plan at $9/month for up to 500 subscribers. However, if you choose to host the platform on your own server, it’s entirely free. Explore Ghost 3. MailerLite Pricing: Paid plans start at $10/month, free plan Unique feature: Run paid newsletters through Stripe integration MailerLite is a great solution for creatives and bloggers who want a simple tool to promote their content. It has a drag-and-drop email editor that enables you to fully customize your messages with ease. You won’t need to have any coding knowledge to design your newsletters, while the tool also offers you subscription forms to grow your audience and rich analytics to track your performance. Furthermore, the platform’s automation features will surely come in handy if you want to create custom flows and save valuable time. Another notable thing about MailerLite is its Stripe integration, which enables you to run paid newsletters. While this feature isn’t included in the free plan, it helps content creators monetize their business fast and without developer skills. All in all, MailerLite’s platform is a solid alternative to what Substack offers due to its more advanced newsletter features, but you’ll need to commit to a paid plan to get the best results. MailerLite Top Features Clean interface Sell digital products through landing pages Stripe direct integration Marketing tools to run your business more effectively MailerLite Pricing It offers a completely free plan, which is quite limited. Paid plans start at $10/month for up to 1,000 subscribers, while you can also test out the platform’s full capabilities through a 30-day free trial. Read Mailerlite Review 4. Revue Pricing: 5% of revenue (flat rate), free Unique feature: Free for unlimited subscribers Revue is a free newsletter tool that everybody can use. It was acquired by the social media platform Twitter. Revue is an ideal choice for writers who want to deliver standalone newsletter subscriptions or a newsletter as a bonus to a membership plan. The platform features an easy-to-use newsletter editor that exceeds the capabilities of the one Substack has. What’s more, sending a newsletter with Revue is free, regardless of the size of your audience. This means that even if you have a huge audience, you won’t need a wild amount of money. The tool also lets you use a custom profile domain and a custom from address. One downside of the platform is that it lacks community-building features, so may end up stuck producing content just to keep your existing list engaged. To sum up, Revue is a well-balanced competitor to Substack that’s more cost-effective while offering a better editor and user experience. Revue Best Newsletter Software Features Unlimited subscribers and team members Browser extension to save articles you find interesting and use later Embeddable subscription forms (also WordPress plugin) Cross-publishing to WordPress, Medium, etc. Support team to help you if you’re stuck Revue Pricing This is a free tool. Revue starts charging users only when they start running paid subscription newsletters. Specifically, it charges a 5% fee on the revenue creators make, plus any additional charges from payment processors like Stripe. Explore Revue 5. Buttondown Pricing: Paid plans start at $9/month, free plan Unique feature: Multiple newsletters from the same account Buttondown is an indie newsletter software and a Substack alternative. It was created by a person running newsletters for years, who wanted an “ideal” tool designed for writers, not big editorial teams. This is what you get with Buttondown, namely a minimalist interface that lets you craft beautiful emails while taking care of tasks like typos, broken links, or low-quality images. You also get a subscription widget that makes it easy for people to subscribe to your content. The owner himself describes Buttondown as a tool rather than a publishing platform, meaning it gives you more control over your newsletter. The main difference between Substack and Buttondown is that the second’s monthly fee doesn’t go up with your newsletter’s success. It increases based on your audience size. On another note, if you have the necessary knowledge, its API will allow you to do exactly what you envision. This isn’t possible in Substack. So, Buttondown is a flexible service with built-in tools for formatting, proofreading and delivering your content. Buttondown Best Features Markdown support Great editing and proofreading tools Integration with apps like Zapier, Squarespace, Ghost GDPR compliant Support for global currencies Buttondown Pricing This tool is free to use for up to 100 subscribers. After that, or if you need more advanced features, paid plans start at $9/month for 1000 subscribers. Explore Buttondown 6. Medium Pricing: Free to use Unique feature: Completely free to start Medium is a popular digital publishing and blogging platform trusted by many creators. No matter if you’re an amateur or professional writer, the platform lets you post your content and gain a following. In fact, it is really easy and simple to produce work with stunning formatting without any web design experience. Medium now offers a curated newsletter feature. This is very useful for creators since they can send content directly to subscribers. How are creators getting paid? Well, there are two ways. They are paid either through a Partner program that pays based on the total article read time or by referring readers. With the latter, they get half of that reader's membership fee. Note that you’ll need at least 100 followers before you start making money. Last but not least, the platform has rich built-in analytics showing you what works and what doesn’t so you can fine-tune your content or focus your writing. While its monetization model differs from Substack, it is worth mentioning it as an alternative solution. Medium Top Blogging Platform Features Curated newsletter feature Two different monetization ways Beautiful formatting options Medium Pricing This platform is completely free to use. Go to Medium 7. Mailchimp Pricing: Paid plans start at $20/month, free plan Unique feature: Multivariate testing functionality Mailchimp is among the largest email marketing services globally and it has a suite of business tools. These tools allow users to craft sleek email campaigns, grow their audience with popups, and create automation workflows to streamline processes. Creators and publishers have a powerful drag-and-drop editor at their disposal to craft their newsletters. Moreover, Mailchimp lets you organize your subscribers into segments and groups, while the “Merge Fields” function helps you track your member plans. One definitive advantage of Mailchimp over Substack is the multivariate testing capabilities. This helps you identify what resonates with your audience and what needs to be optimized further. Despite all these, Mailchimp requires to be integrated with Chargebee (or another processor) to automatically collect recurring payments for your newsletter services or subscription-based services of an eCommerce store, let’s say. This means there is no “direct” way of monetizing your newsletter without spending extra money or doing extra work. Mailchimp Best Features Advanced segmentation and behavioral targeting Tutorials and videos to learn the platform to the fullest A/B testing options to fine-tune your content Mailchimp Pricing While Mailchimp has a free plan, it’s only for 500 contacts with limited features. Regarding the pricing, paid plans start at $20/month with the Standard plan for 500 subscribers. Read Mailchimp Review 8. Kit Pricing: Paid plans start at $29/month, free plan Unique feature: Newsletter referral system Kit is a well-known creator-oriented email newsletter service. It is popular among all kinds of creators including podcasters, writers, coaches, as well as bloggers. The platform sports a robust email builder, while it provides users with a variety of email newsletter templates to get started. With Kit users can set up their paid newsletters easily, similarly to Substack. The tool also equips you with landing pages to sell your digital products (e. g. ebooks), subscription forms to grow your audience and sales funnels to promote your paid newsletters. An interesting feature of Kit is its newsletter referral system. In essence, you offer rewards to your audience for referring their friends to your email list. Thus, your audience and your income grow on autopilot while you focus on creating your best content. This feature, however, is only available in the highest tier plan. Overall, Kit is a great alternative choice to Substack since it offers users the ability to do more and with relative ease. You should note, though, that it runs on the more expensive side. Kit Best Features Great variety of email newsletter templates Paid newsletter feature Sales funnels to promote your newsletters Kit Pricing The platform has a free plan for new creators allowing up to 300 subscribers. Paid plans start at $29/month and offer everything a creator would need to make the change from Substack. Read Kit Review 9. Patreon Pricing: 5-12% of your monthly revenue, free to start Unique feature: Different subscription tiers The last Substack alternative platform on our list is Patreon. Patreon is a membership platform that gives content creators to monetize their content by running a subscription service. What sets Patreon apart from similar services is the fact that you can create different subscription tiers. This gives you more flexibility and allows you to leverage your content more effectively. Moreover, it helps you incentivize your audience with bonuses (e. g. a PDF, personal handwritten letter, etc. ). Patron gives your audience the ability to communicate directly with you. This helps you build stronger relationships and interact better with your patrons. Practically, you have more freedom and “room” to experiment with how you want to run your business. On the other hand, all this freedom might not be what you’re looking for, in case you want a simple solution. Patreon Best Features Easy to launch a membership site Different subscription tiers Direct messages from fans to creators Community areas for discussions Android app (for mobile users) Patreon Pricing The service is free to use. it only charges creators 5%–12% of their gross revenue, plus a payment processing fee. Go to Patreon Conclusion Substack is a decent service for creators and publishers to get started and experiment with their content. However, the services listed above offer better functionality and more features that Substack is lacking. If you want a platform to satisfy both the needs of today and the future, you can try one of the tools in this list. Finally, if you felt Moosend is a perfect match for your business, you can create a free account and take it out for a spin! Embrace the change! It’s for the better. --- ### 12+ Amazing Newsletter Introduction Examples & Tactics > Find amazing newsletter introduction examples for every email types to satisfy your subscribers at first sight, including best practices! - Published: 2022-10-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/newsletter-introduction-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner If you’re using email marketing to promote your business or eCommerce store, you’ve probably learned that first impressions matter. Apart from the subject line, which plays a crucial role in whether subscribers will open your campaign or not, newsletter introductions can also work wonders. In this guide, you’ll find top-notch newsletter introduction examples from notable brands to see how you can attract readers, make them happy with your brand, and prompt them to fulfill your call-to-action. In the last action, we’ve added some best practices for businesses sending their first newsletters wishing to amaze their target audience at first glance. 1. Zoom’s Webinar Invitation Email Introduction This great newsletter example from Zoom invites subscribers to a webinar to learn about their chatting feature. When you land on this email, you get straight to the point. Readers can guess the topic directly from the head title, followed by essential details, such as date, time, and content. Using a relevant image and CTA button in orange that stands out from the rest of the text, they direct the readers to complete the desired action - onboard the guest list and get an exclusive seat in their webinar. 2. Harry’s Quiz Newsletter Introduction Example If you want to create an engaging and funny email campaign with an introduction that’s hard to ignore, look at this example from Harry’s. The company crafted a quiz to help subscribers find the shower product that matches their preferences. The introduction starts with an interesting headline, followed by a question that shows what to expect. Next, the readers can find guidelines about the quiz and an interactive format which make this email fun and engaging. This newsletter also checks the personalization box early on, leading users to products they’ll like. 3. Spotify’s Email Newsletter Introduction Let’s explore this email intro from Spotify, celebrating International Podcast Day! This lead nurturing newsletter aims to direct users to top podcast picks, especially those who have already shown interest in them. Here’s why this email campaign intro works: first off, the head title gets readers straight to the point. The introductory copy is short and precise, mentioning the goal of this campaign. Finally, the call-to-action “Podcasts for you” adds a personal touch, followed by top podcast categories. 4. Airbnb’s Seasonal Email Campaign Intro Many eCommerce and small businesses make the most of holidays like Christmas and Halloween and seasonal events like Black Friday to increase sales. If you go in this direction, adjusting your messaging accordingly is essential, as Airbnb did. With this campaign, Airbnb addresses customers and prospects who love adventures to indulge in a spooky experience. The copy in the introduction says it all, using words like ghost, haunted, and scare along with the mysterious image to put them straight into the concept. You can also find ready-made newsletter templates for every season to nail your design and make your intro stand out. 5. Uber’s Transactional Email Introduction Example Source If you want to create a transactional email to confirm one of your customer’s actions, you can follow Uber’s example. They have a short but strong introduction, including a thank-you note to show their gratitude to their recent customers. The email header includes the date of the ride and the total fare to remind customers of their latest exchange. In a nutshell, to build a similar, effective confirmation email, add the most important details in the introduction in a structured way to reassure your customers that everything is under control. 6. Beauty & The Bear’s New Product Launch Introduction Αre you ready to show your new products to your customers and ensure that you’ll gain their attention at first sight? This excellent newsletter introduction example by Beauty & The Bear will show you the way. When subscribers open the email, they run into new vegan vitamins and two incentives: a next-day delivery for people who order before 2 pm and 10% savings. If you provide your audience with similar incentives, make sure to present them in the intro using excellent product images and sharp copy to convert. 7. Domestika’s Welcome Email Introduction One of the most critical campaigns a business can send is welcome emails. With an open rate reaching 91%, it’s important to create a captivating intro with smart calls-to-action that can lead to conversions and sales. Here’s how Domestika, a learning platform for creatives, approached it in their email newsletter example. After a warm welcome note, they added recommended courses with discounts to convert their new audience immediately. Step in this company’s shoes to deliver successful welcome campaigns with captivating intros to maximize your click-through rates. 8. Bose’s Sale Email Introduction Example If you want to inform your customers and prospects about your sales, you should have a powerful introduction covering all essential details about your offers, such as the type or duration of it. Here, Bose added the head title “Flash Sale,” which leaves no room for interpretation. Then, the readers can find out how and when they can use this discount and how much they’ll save. Lastly, the call-to-action is prevalent and gives readers a sense of urgency, powered by the word “Now. ” 9. Talea’s Anniversary Newsletter Introduction Example Many businesses celebrate important milestones with their customers, such as anniversaries or birthdays, to boost customer loyalty and retention. In this email introduction by Talea, we can see how they choose to honor their one-year anniversary. This email starts with a festive image of two women cheering with beers to put readers into the picture. Then, they invite their customers to a special event and include all the essential details in the intro that would make them want to join. 10. Cuisinart's Win-Back Email Intro To win churned or disengaged customers back, you need an effective campaign with a powerful message to put them back on track. In this newsletter introduction example by Cuisinart, you can see how they tried to regain their churned customers’ trust. The head title, “No hard feelings,” keeps the readers engaged, and the business gives subscribers the option to reset their preferences or unsubscribe. This interactive introduction is perfect for similar situations, so keep it short and respectful to warm up your customer relationships or remove them from your email lists. 11. Lyft’s Survey Email Introduction No one can help your brand improve more than your customers. But how easy is it to get their feedback? Survey emails can be assets in marketers’ hands, but subscribers tend to neglect them. However, you can increase your reviews by writing a clever email introduction and offering an incentive in exchange for their thoughts, as Lyft did. To make things clearer. specify how much time it will take to complete it and what exactly they’re going to win to engage them with the process. 12. Sitecore’s Internal Newsletter Introduction Example Our newsletter ideas are not limited to customer communications. You can also schedule internal campaigns for your employees to keep them engaged and updated. In this introduction written by Sitecore’s internal communications team, you can find the volume of this campaign series, followed by clarifications of what this email is about. If you build similar campaigns for your startup or corporation, you can follow this format to share your vision with your teammates. How To Write Compelling Email Newsletter Introductions So what makes a great newsletter introduction? In this section, we’ve collected some best practices to help you craft a delicious appetizer for your readers. Let’s see: 1. Make It Clear To keep readers engaged with your content, it’s important to get straight to the point and avoid unnecessary fluff. For example, if you send an email with upcoming events or case studies, put them straight to the subject, starting from the headline, to form the right expectations. Overall, this tactic ensures that subscribers who are truly interested in your newsletter content and, therefore, highly likely to convert will understand the core of your email at first sight. Moreover, this copywriting approach helps readers focus on what matters. In a nutshell, keep your email intro short, sweet, and straightforward. 2. Add A Relevant Visual You’ve probably heard that a picture is worth a thousand words, and this statement can also be helpful for your email marketing strategy. To create an impactful email intro, add a stunning, relevant image to attract your reader’s attention and combine it with the rest of your newsletter design elements. Here’s a Christmas introductory image by Momofuku: This tip applies to most email types, from promotional email marketing campaigns to company newsletters with business updates. Ensure that the image matches your brand style and voice to appeal to your existing and prospective buyers. Last but least, it’s important to choose a high-quality visual to secure a perfect customer experience. 3. Personalize Your Messaging Unlike other popular digital marketing tools, like social media and SEO, email marketing gives you the ability to benefit from the power of personalized marketing. In fact, according to Google, 90% of top marketers state that personalization contributes to their business’ profitability. To create an eye-catching newsletter introduction, write it in a personal and empathetic tone that addresses the reader immediately. You can even add each subscriber’s name utilizing the power of email list segmentation and automation. Collect their contact details using smart signup forms on your website or landing pages. 4. Say Something Interesting We’re all intrigued by interesting questions and theories from time to time. By starting your newsletter with an engaging concept, you can capture the reader’s attention in no time. This also depends on the email type. For instance, more scarce campaigns like monthly newsletters should have attractive introductions to keep the readers focused. How can you make this happen? You can begin with an interesting question that can make your intro like a quiz or write something fun or useful to get the reader’s attention. This will help you increase click-through rates and gain new subscribers. Here’s how Headspace shares valuable information in the intro to attract readers: 5. Display Your Authority To gain the trust of high-level employees, such as business owners and team leaders, it’s best to share more informative newsletter content, starting from the intro. You can simply achieve this by adding a statistic that proves the benefits the readers can reap by completing the command of your CTA button. You can either display a statistic from the research you’ve completed or from a credible source hard to ignore. This will add more credibility to your content, as long as it’s relevant to the readers, and can reduce metrics such as unsubscribes and spam complaints. 6. Demonstrate Your Brand Voice Finally, it’s important to show what your brand voice is all about, starting straight from the introduction. By sending consistent messages to readers, they will recognize you faster and learn what to expect from you. Make sure to keep your newsletter intro storytelling aligned with other content marketing types to create a unified reader experience for your customers and prospects. You can experiment with different writing styles at the beginning to find what suits your audience. Finally, remember that the more enthusiastic and beautiful your introductions are, the more eyes will stay on you. Time To Create The Best Email Newsletter Introductions So now that you have a better understanding of what an email introduction should be like, get ready to refresh yours and make your readers click through your emails. Keep them short, concise, and reflective of the email content in a clever way. Are you looking for a platform with premade email templates that will allow your email intros to shine? Sign up for a Moosend account today and experiment with our amazing tools to streamline a successful email strategy. --- ### AB Testing Emails: The Ultimate Guide For Conversions [2025] > If you aren't ab testing, you're guessing! Learn everything about ab testing in emails and skyrocket your campaigns' performance today! - Published: 2022-10-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ab-testing-emails/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Without a/b testing, marketers wouldn’t be able to craft high-converting email marketing campaigns and landing pages. In essence, without experimentation, marketers would be simply “guessing” what works and what doesn’t, instead of collecting actionable data about what yields better results. In this guide, you’ll learn how to conduct the whole a/b testing process in order to skyrocket the effectiveness of your email marketing campaigns! What Is A/B Testing In Email Marketing? Email A/B testing, also known as split testing, is the practice of comparing two different versions of an email and establishing which one performs better. These two versions are sent to two segments of an email list. The version that yields higher open rates or better click-through rates (aka the “winning version”) is then delivered to the rest of your email subscribers. Why Is Email A/B Testing Essential? Some businesses are completely ignoring A/B testing, while in reality, it can be extremely valuable since different audiences behave differently. Something that works well for one company might not be ideal for another company. A/B testing mitigates this problem and enables brands to identify (based on data) what works best for their audience and how to improve their email marketing campaigns. What’s more, these tests are low cost so they don’t influence the company budget, but they can offer a high reward to businesses. Here are some of the top benefits of applying A/B testing in your email marketing strategy: Increase open rates: A/B testing your email subject lines can help your brand increase your email open rates. This is because subject lines (along with the preview text) are probably the only factor affecting the possibility of an email being opened or not. Creating two or more different subject lines and A/B testing them with your audience will show you what resonates with them and how to optimize your marketing messages. Boost the conversion rate: By A/B testing your email design or email content you can improve your conversion rates. Ecommerce businesses, for example, can benefit greatly by a/b testing their calls-to-action to find out which button makes people more eager to click. What Email Components Can You A/B Test? There are various different elements in an email campaign that you could test in order to improve your marketing results. Let’s explore them one by one: Email subject lines From name (sender name) Email content Design Send time How to A/B Test Email Subject Lines As we said before, subject lines can be the deciding element of a winning email campaign. In fact, we believe that subject lines are the starting point in optimizing your emails. Here are a few ideas to start a/b testing your brand’s subject lines: 1. Optimize the length The ideal length of email subject lines is a much-debated topic among marketers. And while the optimal length is claimed to be between 60 to 70 characters, each audience works differently so we definitely advise you to put that to the test. As we’re speaking more and more people are checking their emails on mobile devices, thus the need to find out whether your target audience receives and checks your marketing messages on a mobile device or a computer. Mobile devices can show fewer characters of the subject line, so a short one would be a better fit. 2. Apply personalization Incorporating your subscribers’ names in the subject line can potentially boost your email open rates. Personalization of every form is an effective tactic in digital marketing but it shouldn’t be used blindly. According to Moosend’s internal research, leveraging the subscriber’s name in the subject line leads to increased opens by nearly 10%. This is very encouraging since it means that your marketing messages (sales, promotions, etc. ) could be getting significantly more exposure. What’s more, such email personalization doesn’t need to be done manually. The top email marketing services such as Moosend and Mailchimp feature personalization tags that you can use to dynamically insert the name of your subscribers in the email subject line. Remember that personalizing your subject lines is best used in case you want immediate action or you need maximum exposure when you’re launching something new. 3. Add emojis Emojis have the power to attract the reader’s attention. Imagine an inbox crowded with marketing messages and your subject line having an emoji. It’s surely going to stand out. However, studies have shown that emojis can either make or break your subject lines. Therefore, it is essential to conduct a/b testing and create different versions of your email subject line. Generally, the emoji you’ll use must match the content of your campaign or accompany the overall message of your subject line. What’s more, emojis are usually appreciated by younger generations. Some brands also stick to certain emojis so that their audience feels familiar whenever they see them. 4. Experiment with word order Placing words in a certain order affects the way people perceive the message and interpret it. This has a direct impact on your email open rate. Let’s take the example below: 20% off your new wardrobe using discount code “WINTER” Use discount code “WINTER” for 20% off your new wardrobe In version A of the subject line, the emphasis is on the value the user gets. The first thing they see is the amount of discount they will enjoy. In version B, the benefit comes second. English-speaking subscribers read left to right, so it might be better to place the value at the beginning of the sentence. In any case, A/B testing will reveal if you can see a boost in metrics. 5. Leverage capitalization Capital letters surely do grab the reader’s attention. Choosing to capitalize powerful words or simply words you want to emphasize can influence the reader into opening the email. Capitalization can also increase the FOMO feeling in a subject line. Here is a prime example from FILA: 22% OFF EVERYTHING, and YES Extra 22% OFF WAREHOUSE! However, capital letters may also lead to potential “problems. ” Your email may trigger spam traps and be flagged as spam. This could hurt your email deliverability as well as conversion rates. 6. Add urgency If you want to tempt your subscribers to take a certain action fast, you can add urgency to your message. Specifying for how many hours, days, etc a certain promotion lasts is only one example. This strategy works particularly well by including a countdown timer inside your email campaign too. You can do this effortlessly with Moosend by drag-and-dropping the "Timer" item into the body of your email. Here is an example from Fashion Nova: How to A/B Test the From name The sender name or from name is equally important as the subject line. If you have built a strong relationship with your audience, chances are higher that they will read your emails just by noticing they’re from you. But that’s not always easy to do. The first thing you should A/B test is whether it’s better to use a real person’s name or the company name as the sender name. In the case of bloggers, if your name is your brand, you should test whether using your first name or your entire name works better. Your A/B testing results will illuminate that. How to A/B Test Email Content Moving on to the inside of an email campaign, there are again several things to consider a/b testing in order to find the winning combination. 1. Change the email copy People have arguable a short attention span. As a result, you have to experiment with whether your campaign is better with short copy or a longer version. Sometimes it may be hard to explain what you want in just a few words. But longer copy could disinterest users or discourage them from reading it. A/B testing will reveal if there are statistically significant results. Remember to A/B test your headlines since they are easy to spot and carry the main message of your campaigns. 2. Make changes to your CTA CTAs are the “gateways” that lead users to conversion. So, it’s only natural for businesses to A/B test their calls-to-action in order to increase clicks and conversions. Below are some of the most important variables to test in your CTAs: Text on buttons Different colors for your CTA buttons The size and font and even consider using ALL CAPS CTA placement (above the fold, middle, bottom) Use arrows (→) or other visual elements to further guide the reader One CTA vs Multiple CTAs or Repeated Button vs Text Note: It’s important to test one thing at a time! 3. Experiment with different visuals Visuals are powerful means that can convince subscribers to act or drive more engagement. Sometimes they can also trigger a subconscious emotion in people and influence their decision. What’s more, visuals help brands use fewer words and convey their message faster and more efficiently. Let’s see some ideas regarding A/B testing of visuals: Use an animated GIF vs a static image Text on the image vs no text on it Add an infographic or not Images of the product alone vs with people using it Colorful visuals that attract attention vs neutral colors One visual vs multiple ones How to A/B Test Design Another aspect of your emails that you can test is the email design. Through your email marketing service, you can create two different designs for a test campaign and see which one resonated better. Alternatively, you can experiment with different email templates and establish which one yields better results. This will also help you structure your automation sequences based on what works well with your audience. Fortunately, most email marketing platforms out there offer various templates to start with, while you can also create a custom one yourself. How to A/B Test Send time Last but not least, you can optimize your send time via A/B testing. Unfortunately, this requires some “manual” effort as you need to look at the metrics of your email marketing campaigns. The more data you have, the more educated your decision will be. Remember to experiment as much as possible to establish the ideal sending times for your business. In case you want to know what our research showed regarding the best time to send an email, the results suggest that between 9 to 11 is the most suitable time. How To Set Up An Email A/B Test In the previous section, we looked thoroughly at what aspects of an email can be A/B tested. Here we’ll be looking at the steps you need to take to conduct a successful A/B test. #1 Have a clear hypothesis To ensure you’ll be running an A/B test that’s worth the time and effort, you need to have a clear hypothesis before you start testing. This means that you need to have a strategic hypothesis about why a certain variation of your email campaign will perform better than the other. For example, you may say that using red color for your CTA instead of blue will catch the readers’ eye easier and it will be immediately noticeable, thus having a bigger impact on your click-through rates. Alternatively, you may say that using a CTA button instead of a plain text hyperlink will stand out more in the email. Such statements make seem simple at first glance, but they are very important since they allow you to define what you’re going to test and what you aim to achieve from it. #2 Determine the variable you will test The next step is to determine which variable you’ll be testing. To be able to evaluate how effective a change is in your test, you need to select only one variable at a time. If you change more than one thing, you won’t know what affected your results. For instance, if you are comparing two different subject lines, you have to keep the preview text from name and send time the same. Of course, you can test more than one variable in an email, just don’t forget to test them one at a time. Note: You may be surprised to know that even simple changes (like changing the image of your email) can yield big improvements. Other big changes may be harder to measure. #3 Decide on the sample size and test duration After you’ve determined the variable you’ll test, it’s time to decide how many people will receive your test campaigns. We advise you to stick to the 80/20 rule (known as the Pareto principle). In case you’re using Moosend, this will be the default sample size. In A/B testing terms, you’ll be sending one variant of your email to 10% of the people, and the other to the other 10%. The winning variant will then be sent to the remaining 80% of subscribers in your list. It goes without saying that the bigger the email list is the more statistically significant and accurate results you’ll get. If you have a small email list (e. g. under 1000 subscribers) you can increase the sample size to ensure you have accurate data about which variant works better. As you can see, your email marketing platform will also ask you the criteria which will decide the winning variant. Depending on the goal/hypothesis you set at the beginning, you choose the relevant option (e. g. send the winning version based on opens or clicks). Now you’ll need to decide how long the test will run. Research suggests that running the test for 2 hours results in 80% accuracy. However, the more hours you dedicate to the test, the higher accuracy you’ll have. Keep in mind that if you’re testing your newsletter on active subscribers, the test duration can be shortened. #4 Schedule delivery Here we have a small but highly important detail. As you may be guessing, the winning variation of your campaign is automatically sent to the remaining subscribers as soon as the test ends. Therefore, you need to adjust your delivery time in order to ensure maximum results. Let’s say you want the winning variation to arrive at 10 in the morning, you should schedule the test to start at 8. #5 Run the test and analyze the results You’re ready to run your A/B test. You can preview your campaign one last time before sending and hit the send button. And then you wait. After some time, you’ll have enough data about the performance of your campaign. You can see the metrics you want through the dashboard of your email marketing platform. It’s important to identify patterns and understand what works for your audience so you can optimize your email marketing strategy even further with each test. Get Started Today As you have seen, A/B testing is not difficult and without it, a business cannot improve its email marketing campaigns. This means that if you’re not testing, you could be losing money no matter the campaigns you send (promotional, transactional, newsletters, etc). The only challenge you face is getting started! The knowledge you can acquire through a/b testing your emails is endless. If you want a platform to start A/B testing your campaigns and have all the tools you need to grow your business, sign up for a free Moosend account and reap the benefits today! --- ### Email Marketing For Law Firms: A Step-By-Step Guide [2025] > Learn the benefits of email marketing for law firms and how to set up a strategy to retain existing clients and nurture new ones. - Published: 2022-09-26 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-for-law-firms/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Law firms gradually turn to digital marketing tools to maintain their relationships with existing clients and find new ones. Emails can play a massive role in this process, with 4 billion daily users visiting this channel for work or personal purposes. In this guide, we’ll explore email marketing for law firms and share tips on creating a step-by-step strategy for professionals who want to optimize this marketing asset. In the last section, you’ll find three first-class email marketing platforms to streamline this process effectively. Why Is Email Marketing Important For Law Firms? What major benefits can law firms reap from creating email marketing campaigns? Find them all here: Better customer relationships: You can nurture old and new clients with interesting and relevant content to make them trust you more. Customized legal marketing: It enables you to deliver personalized emails to the right people at the right time utilizing email automation and marketing segmentation. Cost-effectiveness: You can reduce your yearly costs by employing this affordable marketing tactic. Website traffic: It lets you invite potential clients to your law firm's website with a smart call to action. Competitive advantage: You can stay top of mind with clients by delivering content that maximizes your authority in your niche market. High ROI: If you succeed in all the above, you’ll manage to increase your return on investment over time. So if you’re interested in email marketing for law firms and want to promote your legal services successfully, read this step-by-step guide. 1. Build A Plan Before initiating your email marketing efforts, you should define your goal for this channel. Set an objective for each email newsletter, such as increasing your conversion rates or brand awareness. Analyzing your so-called buyer personas is a prerequisite to realistic yet fruitful goal-setting. It will enable you to build relevant campaigns that address their pain points and deliver them at the right time. The clearer your goals are, the better results you will get. Check your existing marketing plan to find what areas need improvement or how you can align emails with other platforms like social media. You can also use the well-known SMART framework to make better decisions. Source Moreover, determine your available budget and how you’ll distribute it in this early stage. Ensure that your email marketing costs will not over exceed your gains. A safe way to approach this is to start with small steps at the beginning to see what works best for you and save riskier choices for later. 2. Pick An Email Marketing Solution If you want to take your email marketing efforts seriously, use a dedicated tool to elevate your lead generation and sales. Thankfully, there are many email services for different budgets and needs. You can find a description of our suggested options in the last section. Here are the top features to look for in an email marketing platform: Premade templates and intuitive editor Easy-to-use dashboard Marketing automation and audience segmentation Real-time analytics, reporting, and A/B Testing Mobile responsiveness High deliverability score Native integrations and API Once you determine that a platform checks all functionality boxes, go to their pricing page to see if this is an affordable and scalable solution for your law firm. Before purchasing it, you can also request a free trial or sign up for a demo. Lastly, it’s essential to see how well it works with your existing marketing stack, such as your CRM solution, to create a high-performing marketing engine that will gradually lead you to success. 3. Grow Your Email List To start sending emails to existing and prospective clients, you first need to collect their email addresses and get their opt-in, which is permission to send them a campaign. Here are some email list-building tactics to choose from: Create lead magnets: Build free resources (e. g. , eBook, checklists) or give incentives such as free consultations in exchange for the visitors’ email addresses. Build pop-up forms for your website: Find the right format and emphasize the value of your offer to attract more people. Create a dedicated landing page: Craft a high-converting landing page and post it on your social media like LinkedIn and Twitter. Craft a referral program: Motivate existing clients to introduce your firm to partners and acquaintances. For more email listing activities, read our comprehensive guide and find what suits your firm best based on your clients’ issues and preferences. 4. Choose Appropriate Email Types Once you’ve taken care of the first steps, it’s time to create campaigns that will lead to high open rates and conversions. Here are the main email types: Email newsletters They can include different email content types, such as blog content, upcoming events, insights, or important information about your law firm. You should schedule them regularly with consistency to bring maximum results. They usually aim to increase brand awareness and customer retention. Here’s an example from the law firm Davis Polk: Transactional Emails These emails are triggered when a transaction with a subscriber has been completed, including valuable information regarding this action. For example, you can send follow-up emails when a new client books a consultation session or registers on your email list for the first time, the well-known welcome emails. Promotional Emails You can use these emails to promote new services to clients and prospects and increase your ROI. You can also share incentives to prompt subscribers to take action faster, such as a webinar for people interested in your new services. Survey Emails If you want to collect feedback from existing clients to improve your services over time, you can create a dedicated survey campaign and send it at a critical time during collaboration, e. g. , after the first session. First impressions matter, so by delivering an optimal experience, you secure retention. Drip Campaigns These are a series of automated workflows you can schedule for different purposes, such as onboarding. You send them out at specific dates and times, aiming to address one of your client’s pain points. Consequently, select the email types that make more sense to your law firm and create different email touchpoints with subscribers to meet your conversion goals. 5. Segment Your Audience Email segmentation is one of the popular techniques email marketers use to deliver personalized messages to their audiences. Segmented campaigns receive 100. 95% higher click rates than regular ones, so it’s worth adding them to your priority list. Briefly, you can divide your subscribers into segments based on common characteristics. For example, you can send different email content to prospects and clients to cover their individual needs. The main categories are demographic, geographic, psychographic, and behavioral segmentation. Most email service providers like Moosend or Mailchimp have segmentation and automation features to help you streamline your audience management and deliver relevant and successful campaigns. 6. Design An Effective Campaign So what elements should an email campaign include to become successful? Here are some tips to ensure that your campaign attracts your audience’s attention: Write a captivating and relevant subject line to increase open rates. Create a design from scratch using your brand colors or customize a pre-made email template. Craft clear copy using a trustworthy tone of voice with simple language. Share useful content based on the email type, such as podcasts, eBooks, or free services. Design a smart call-to-action to motivate your reader to engage more with your firm. Create an email footer that includes useful links such as social media and an unsubscribe button. Rocket Lawyer’s Email Example Let's see a campaign by Rocket Lawyer that checks all the essential boxes to inspire you! Subject Line: Need help with your Car Bill of Sale? Why it works: This email aims to ping prospects that have already shown interest in a specific service to continue where they left off. They have three orange call-to-actions (CTAs) that invite customers to take three different steps based on their needs. The copy starting from the subject line captures the reader’s attention, with a high probability of increasing click-through rates. At the footer, they’ve included an important note for prospects, social media links, and buttons to download the app to invite clients to additional platforms. 7. Monitor Analytics To Optimize Your Campaigns Last but not least, to ensure that your campaign performance will improve over time, you should keep track of important email marketing metrics, such as: Open rate Click-through rate Email bounce rate Spam complaints Conversion rate When you start spotting valuable patterns that work consistently, stick to them or search for ways to uplevel them. As with other features, most email marketing services have analytics and reporting capabilities that can lead you to safe conclusions. Best Software To Nail Email Marketing For Law Firms Let’s explore four exceptional email marketing platforms that will help you enhance your law firm’s marketing strategy: 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Top feature: Advanced email automation If you’re looking for a cost-effective, all-in-one email marketing solution with amazing capabilities, then Moosend is a great choice for you. You can create responsive campaigns in no time using ready-made templates or the intuitive drag-and-drop editor. You can also add elements like videos and GIFs to increase your CTR. Moosend has great automation capabilities, providing pre-made recipes to build flexible automation workflows that convert. It also has an advanced audience management feature to target your audience at the right time. Through its reporting, analytics, and A/B Testing tools, you’ll be able to monitor your campaign performance and optimize your campaigns over time. Moreover, Moosend offers additional tools such as landing page and online form builders to help you streamline your email marketing process end-to-end. Lastly, its email sender score of 98% makes it an efficient option for your campaigns, as well as the various integrations with powerful marketing tools like Salesforce. Pricing: Moosend’s pricing starts at $9/monthly, including all the features for unlimited emails. Sign up for a 30-day trial today. 2. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan Top feature: Multi-step automation workflows Mailchimp is one of the most popular email marketing platforms, with advanced features and tools you can use to build an effective email marketing engine. It’s well-known for its multi-step automation workflows, which enable you to reach your target audience at the best time possible. Like similar platforms, it has an intuitive editor and premade templates to design perfect emails without needing HTML or CSS knowledge. You can also build custom sign-up forms that suit your brand and segment your audience to bring maximum results. Finally, with Mailchimp, you get access to detailed insights and analytics to know at any time if you’re on the right track. You’ll also be able to run cross-device testing to ensure a top-notch UX for all your subscribers. You can use Smart Recommendations and Content Optimizer, among other tools, to make better campaigns. Pricing: Mailchimp has a free plan but with limited capabilities. Paid plans start at $20/month, with access to data-driven optimization tools. 3. Hubspot Pricing: Paid plans start at $50/month, Free plan Top Feature: CRM and lead generation If you’re looking for a holistic marketing platform where you can keep everything in one place, including your emails, then Hubspot should be on your list. It has a free CRM solution that lets you keep track of your client’s moves and know exactly what you should offer to convert them. Besides that, Hubspot has all the features you need to thrive in email marketing, such as a drag-and-drop editor, marketing automation features, landing pages, and signup forms. Moreover, it has a smart time zone sending tool and A/B Testing functionality to deliver timely and relevant campaigns. Pricing: Hubspot offers a free plan with limited marketing features and 2,000 emails per month. Paid plans start at $50/month for 1,000 contacts. Ready To Win More Clients? In a nutshell, law firms can reap many benefits by introducing email marketing to their agenda. Sit down with your marketing team to set smart goals and discuss how you can nurture your subscriber base to bring winning results. In addition, keep in mind that this channel helps you understand your client's needs, pain points, and behavior. If you’re ready to take the next step, sign up for a Moosend account today and test our excellent features! --- ### Email Deliverability: Avoiding The Spam Folder [2025] > Email Deliverability defines the success of your email campaigns. What's killing yours? Get access to the most comprehensive resource. - Published: 2022-09-23 - Modified: 2025-02-27 - URL: https://moosend.com/blog/email-deliverability/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Advanced Imagine putting in all of the time, effort, and money just for your emails to land in the recipient’s spam folders. If an email ends up in the junk folder, then did it ever even exist? In this guide, we’re going to deep dive into email deliverability and we’re going to show you how to keep your emails away from the dreaded spam folder. First, the facts: What is Email Deliverability? Email deliverability measures how successful the placement of your marketing emails are in your recipients' inbox folder. Maintaining good email deliverability would mean that all of your emails are sent and delivered. Bad email deliverability means that something alerted a spam filter and sent that email directly to the spam folders. How To Maximize Email Deliverability Click on the tabs on the interactive table below to quickly scan through the factors that can affect your email deliverability: Be Consistent With Your Volume Keep Your Lists Clean To Crush Bounce Rate Spam Complaints = Death For Your List Steer Clear Of Spam Traps Whatever You Do, Don’t Get Blacklisted! Use SPF To Verify Your Sender IP Use DKIM To Verify Ownership Of An Email Message Encrypt Your Email (Using TLS) To Build Trust With Users And Mailbox Providers High Volume Sender? Opt For A Dedicated IP Address Time-Sensitive Campaigns? You Need A Dedicated Email Address Shared IPs For Everyone Else Monitor Mailbox Provider Feedback Loops Setup (And Monitor) An Abuse Reporting Mailbox Setup MX Records For Your Sender Domain Send Relevant Content That Your Subscribers Want To Read Looks Matter: Be Consistent With Your Design Mobile-Friendly Designs Are No Longer Optional Be Careful With URL Shorteners Don’t Send Spammy Subject Lines Or Content Don’t Use Free, Personal Email Addresses For Your Campaigns Always Include A Plain Text Version Of Your Campaigns, Along With The HTML Version Pay Attention To Image/Text Ratio (But Don’t Sweat It Too Much) Use Double (Rather Than Single) Opt-In For Your Lists Segment Campaigns To Give Your Subscribers EXACTLY What They Want Make It Easy To Unsubscribe (Seriously) Don’t Use A “No-Reply” Sender Address The Email Deliverability Infographic by Moosend We have put together all the factors affecting email deliverability in a handy infographic. Discover how you could improve your open rates and keep your reputation as a sender intact. Follow the formula below to calculate the open rate of your campaign: Open rate = Emails opened / (Emails sent – Emails bounced) It’s important to know your open rate to evaluate how well or how poorly your email campaign is working. Also, it will help you see how your recipients view your subject line. If you believe your subject line is flawless, a low open rate may reveal a more serious issue: your email was sent to spam or blacklisted. It will only take a minute! How Email Reputation Impacts Email Deliverability When you send an email campaign, mailbox providers run an initial set of vetting checks. These are known as email reputation checks. Email reputation checks are complex formulas that all go together to generate a score. Based on that score, your email deliverability is affected. Although a confusing metric, we do know a few factors that are taken into consideration when generating that score: Who and How you are emailing The content of your email The frequency of emails And they are a bit like credit checks for email, affected by: Sender reputation Server / IP reputation Domain reputation Email engagement metrics Reputation checks are one of the most essential factors of inbox placement. So you should always use an email testing tool to see what is going on. You may also want to use an email warming service like Warmup Inbox to automatically increase your email deliverability and domain reputation while decreasing the likelihood of your domain being marked as spam or listed on a blacklist. Disclaimer: Before using any email warm-up service consult with your email service provider if that's an option! With a live performance tracker, you’ll be able to keep track of the health and ongoing progress of your inbox, which is critical to maintaining high deliverability rates. A bad reputation will see your inbox placement and open rates tank, resulting in all of your hard work going down the drain. Let’s look at all the factors that are bound to email delivery reputation. We’ll start with your sender's reputation. What is Sender Reputation? Sender reputation is the reputation of the email address you are using to send out your email campaigns. Usually, your sender reputation is calculated on a scale of 0 to 100 to give you your sender score. But how exactly does sender reputation work? What factors increase or decrease your sender reputation? The short answer: The amount of mail sent from your domain The amount of mail sent from your IP address The volume of mail sent on a daily basis The volume of mail sent on a lifetime basis If you have a large volume of mail going out each day, ISPs and ESPs may flag you as spam. Always remember: high sending volume to previously uncontacted addresses may get you called the “S” word (spammer) and land you on a blocklist; two things we want to avoid at all costs! It’s important to be careful when it comes to the volume and frequency of sending. Email deliverability goes hand in hand with sender reputation. Here are five factors positively influencing sender reputation: consistent volume of email campaigns per week, few bounces, fewer complaints, no spam traps, no blacklists. Let’s explore them one by one. 1. Be Consistent with Your Volume Try to distribute your email marketing campaigns evenly. A consistent volume of email campaigns, without major drops or spikes, plays a significant role in sender reputation. For example, if you send out an email to your list twice a week, switching to three times a week will cause ripples. There will be times when you will want to send out more emails than usual. For example, over the busy Christmas period. But aim for a regular, consistent schedule where possible. Your list will soon get to know your schedule, which will help you increase open rates and click-throughs. 2. Keep Your Lists Clean to Crush Bounce Rate Clean your lists. At Moosend, we use Email List Verify, NeverBounce, Data Validation, among others. Some other notable alternatives are ZeroBounce MyEmailVerifier Debounce Bouncer Clearout Email Hunter Bounces are emails that fail to reach the subscriber. If you receive a bounced email, immediately delete that contact from your list. Notwithstanding their impact on future email deliverability, they are a waste of resources. While we’re on the topic, there are two types of bounces you should be aware of; soft and hard bounce. What is Hard Bounce? A hard bounce happens when you send a message to a mailbox that doesn’t exist. Perhaps someone used a fake email to sign up to your subscriber list, or changed email providers. Either way, you don’t want those email addresses on your list. What is Soft Bounce? A soft bounce is an email that could not be delivered to its recipient’s mailbox due to temporary reasons. This means that while the current email message failed to reach the recipient, you might be able to make a successful email delivery at a later date. A soft bounce occurs when: You email recipients with an auto-reply / out-of-office message Mail server settings block your email Send too many emails in the recipient's inbox The mail server is physically down. 3. Spam Complaints = Death for Your List A spam complaint is your worst nightmare when it comes to maintaining your email reputation and keeping positive email deliverability. Subscribers should never be marking your newsletters as spam. If this happens, you need to take a serious look at what you’re sending out. Keeping the content of your newsletter relevant to what the customer subscribed to while avoiding spam-like activity is crucial. When your subscribers hit the dreaded “Mark as spam” button, mailbox providers like Gmail and ESPs like Moosend receive a notification. The bad news? Your domain reputation will be significantly damaged. Mailbox providers automatically block senders, even if it’s a small margin of complaints. It’s for this reason that we strongly discourage the use of purchased lists as they will see your spam complaints rocket. 4. Steer Clear οf Spam Traps What’s a spam trap? It’s a fake email address that looks real, but it isn’t. Spam traps are set by Internet Service Providers (ISPs) and blacklist providers to catch unscrupulous email marketers who have been harvesting emails. They’re like honeypots that are published in a hidden location on the web. When spammers collect email addresses through harvester programs or purchased email lists, these fake email addresses often make it onto their lists. Sending even a tiny amount of emails to those email addresses automatically marks the sender as a spammer. It’s clear that they built their list unnaturally. 5. Whatever You Do, Don’t Get Blacklisted! If you’ve never heard of a blacklist, consider yourself lucky. Blacklists are online databases that store email addresses that have been reported as spam. Mail servers reference blacklists when they are determining whether or not to accept a message coming from a previously uncontacted domain. The main reason for blacklists is to benefit most people on the internet, besides spammers. Blacklists are the bouncers at the club entrance, checking their list to see if you can enter or not. If you’re worried about landing on a blacklist, I would suggest avoiding high bounce rates, emailing mass amounts of people running the risk of being marked as spam, and having low engagement. There are over 100 blacklists for different purposes, and you need to stay off of every single one of them. What Gets You Blacklisted? Falling foul of any of points 1-4 above. The good news is that if you get blacklisted once, there’s a strong chance you will be able to de-list your site/server. Repeat offenders, though, will have more trouble getting off the blacklist. To avoid that, Moosend continuously monitors blacklists to keep users safe. You can use various email deliverability tools like MX toolbox and QuickMail to check if your server or domain is blacklisted. Why Authentication (DKIM, SPF, TLS) Is Critical To Email Deliverability As you’ve probably gathered by now, email deliverability is a complex topic. But it’s also an evolving one. Spammers are always looking for new loopholes and tricks. New ways to abuse your email inbox. On the flip side, mailbox providers like Gmail are catching up in keeping spam messages low, or out of sight altogether. But now, let’s look at a tactic that has been used by spammers for years: email sender spoofing. How Spammers Use Email Sender Spoofing Sending an email on behalf of someone like mark@yourdomain. com is easy. Change a few header values, and the ISP will think that Mark is trying to send out a message. A typical spoofed email will look like this: Source In the above example, it’s clear that the sender isn’t Rackspace, but the way the email is designed makes it seem legitimate. With email spoofing, spammers can easily impersonate your brand’s email and send campaigns on your behalf. Right? Well, fortunately, it’s not quite as simple as that. And mailbox providers are getting better at catching this type of spam. Most providers – certainly all major ones – will perform an ID check when receiving a new email. Here’s How It Works A mailbox provider receives an email from an address (say mark@yourdomain. com). The provider checks the IP address where the message originated. Then, they check to see if that IP address has permission to send emails on behalf of yourdomain. com. This is called authentication. But let’s clarify something: Sending emails on behalf of another address is not necessarily a bad thing. Why? Because this is precisely what all email service providers (ESPs) such as Moosend do to deliver the campaigns you design and send. After all, you want to be sending emails from your branded domain. Setting up authentication in your email marketing service of choice is highly recommended. It will hint to Hotmail or Gmail, and all other providers that you have given consent to send emails on your behalf. There are two main ways to set up email authentication: SPF and DKIM. Let’s take a look at them. 6. Use SPF To Verify Your Sender IP Setting up your SPF records is essential. On Moosend, it is intuitive, too. SPF (Sender Policy Framework) is an email validation system designed to prevent spam by verifying the sender’s IP address. SPF is also used to prevent spam artists from sending those spoofed messages on your domain’s behalf. It’s helpful to set up your SPF so email servers can verify and validate the authenticity of the email being sent. An SPF record allows web administrators to designate which web hosts are authorized to send messages from a given domain. So how does this work? When an SPF record is added to your website’s DNS, servers use it to verify that you are allowed to send emails from yourname@yourdomain. com. Simply put, SPF says you are the owner of the domain and are allowed to contact people using this domain name. SPF sends information to prove that the email is safe to be sent and received. This information is viewed and approved by the DNS records. If they are approved, the mail is delivered accordingly and in a timely manner. If they are blocked, the mail will be marked as “spam” and the message will not be delivered. 7. Use DKIM to Verify Ownership of an Email Message DKIM (DomainKeys Identified Mail) indicates ownership of the email message by a particular organization. DKIM exists to stop all emails that have a suspicion of spam activity from being received by the email server. While the message is still in transit to the recipient, the organization’s signature is added to the email headers. Most email clients will check for a valid DKIM signature on incoming emails to identify who sent it. When DKIM is set up properly, all mail you send should have an encrypted, digital signature in the header section of the email. This ensures that the contents of the email have not been modified in transit and the email is sent from the correct domain. This means DKIM is a working way to prevent email deliverability issues and increase your sender reputation with email services. The receiving mail server can identify the origin of the email marketing campaign. Should You Use SPF or DKM? Quick answer: You should use both. DKIM works with both DMARC and SPF to secure all aspects of validating incoming mail. You should have all set up for the best results. Unless you are an email marketing nerd, you probably don’t need to know precisely how SPF and DKIM work. But what you do need to know is that both authentication levers are required to reduce spam and improve email deliverability rates. SPF and DKIM work together. For instance, DKIM alone does not guarantee that the sender’s server is permitted to send outgoing emails in the name of your website (your domain). Often, SPF on its own is powerless as many website owners research different web hosting services, then choose shared hosting. With shared hosting, multiple sites share the same IP address. Where Are SPF and DKIM Records Located? SPF/DKIM records are set in the “DNS settings” section of your domain name provider. If you are wondering what DNS or Domain Name Service (or System) is, here’s a useful analogy. Think of DNS as a phone book for the Internet. It translates human-friendly computer hostnames into IP addresses. To make the authentication process easier for you, we have put together a list of Help Articles. Find out more on how to set up SPF/DKIM, depending on where you have registered your domain name. Here is the list. How Do You Set Up SPF / DKIM on Moosend’s Platform? Moosenders can easily set up SPF/DKIM authentication by following the steps described in these Help Articles: What is SPF? What is DKIM? Alternatively, you can watch a short step-by-step video guide prepared by our team. You’ll learn exactly where SPF / DKIM settings are located in your Moosend account. And you will also find out more about how to go through the authentication process correctly. The good news? It’s super easy. In fact, it will only take a couple of minutes to set everything up. And once everything is in place, you should see an increase in the delivery rate of your campaigns. But if you’re struggling, don’t worry. Our friendly Moosend support team can answer any questions you might have via live chat. Find out more about Moosend’s email deliverability rate here. Will SPF/DKIM Guarantee That You Pass Anti-Spam Checks? SPF / DKIM authentication is not a magic bullet for passing spam filters. It’s an essential step in the process of increasing email deliverability. But, inbox placement cannot be guaranteed by SPF / DKIM alone. Need a more thorough explanation of why some emails reach the inbox, while others are marked as potential spam or junk? Read our SPF / DKIM articles and follow these best practices to increase your sender reputation. How Can You Check That SPF / DKIM Are Properly Configured? If you have updated DNS records correctly and SPF/DKIM authentication is not working right away, you might need to wait up to 24 hours. Why? Because it can take time for servers to read the change in your DNS records. If you are still experiencing problems, you will need to contact your domain provider for tips on troubleshooting DNS records in their “DNS settings. ” 8. Encrypt Your Email with TLS to Build Trust with Users and Mailbox Providers By its nature, email is prone to information disclosure. Since most emails are transmitted in an unencrypted form, TLS is essential. Quick note: Moosend enables quick TLS setup – you no longer have to worry about service penalties! So what is TLS? TLS is a form of encryption for email messages which protects the content from being read by entities other than the intended recipients. Email encryption may also be considered as a form of authentication. Gmail implements TLS for email delivery, but at the moment, it’s still an optional requirement. And there is still no proof that unencrypted emails fail inbox placement on Gmail or other providers. Nevertheless, we believe that the TLS requirement will eventually become mandatory. For the time being, TLS-enabled emails will show a nice padlock icon on Gmail to notify your customers that your emails are encrypted. Encrypt Your Email with a Third Party Email encryption is a surefire way to ensure the deliverability and security of your emails. But sometimes, knowing how to do this and complying with all the which go along with it can be tricky to navigate. While many email marketing software providers have an encryption feature in-built, if you’re sending emails via other methods, including Gmail and Outlook, a third-party provider, such as Virtru, might be the solution to your problems. Doing this will not only help in your email deliverability but several other email-related issues too. You can prevent third-party access to your data, maintain control over sensitive data, and audit access to emails and attachments, just to name a few! How Infrastructure Impacts Email Deliverability Email deliverability infrastructure is the software and hardware used to deliver your emails to your recipients. The infrastructure required to send emails at scale is not to be taken lightly. Skipping this step to jump into email outreach can be detrimental to your campaign and brand. Setting up your own infrastructure rather than using an ESP such as Moosend is very complex and cost-inefficient. Setting up your own infrastructure rather than using an ESP such as Moosend is very complex and cost-inefficient. There are several low-level protocols and standards that you must implement and adhere to. And you will quickly find that you need very specialized personnel to handle the operation. Frankly, it just isn’t worth the hassle. And we strongly suggest that you use a service such as Moosend to handle tasks and focus on your core business. So what exactly affects email deliverability from an infrastructure standpoint? The IP Address (Dedicated vs. Shared) There are two types of IP addresses that relate to email deliverability. Dedicated IPs, which are a best practice for high volume senders, and shared IPs. So which do you need? 9. High Volume Sender? - Opt for a Dedicated IP Address Dedicated IPs are exclusively used for your campaigns and senders. Email programs based on dedicated IPs flourish on consistent, healthy volume. Inconsistent volume, with dips and spikes, from a dedicated IP, will be counterproductive and will classify you as a spammer. A dedicated IP is when only one person uses the IP address. A dedicated IP provider will assign a unique IP Address to the user and keep it separate from the local IP. Users with a dedicated IP will always be using that IP Address regardless of location or purpose. Keep in mind, dedicated IPs come at a cost while shared IPs are free of charge. 10. Time-Sensitive Campaigns? - You Need a Dedicated IP Address Dedicated IPs are used exclusively for your own campaigns. There are no noisy neighbors or throttling because of issues caused by other senders. Source It’s a direct connection to the ISP and lightning-fast at delivering your messages over to your recipients. If there is any time sensitivity in your campaigns, we recommend that you opt for a dedicated IP. Can I Get a Dedicated IP Address For Sending Emails At Moosend? At Moosend, we offer dedicated IPs to high-volume senders. In fact, you don’t even have to worry about this. We monitor your email marketing program and will switch you to a dedicated IP if we think it will benefit you and your subscribers. But we also evaluate explicit requests for dedicated IPs as they are a scarce resource regionally and globally. Additionally, requests for dedicated IPs often come from hardcore spammers. So all requests are vetted manually by our deliverability team. 11. Shared IPs for Everyone Else Get a shared IP pool with Moosend – the ESP that has your back. If you send fewer than 200-300,000 emails per campaign, then you don’t need a dedicated IP. Your email marketing account would benefit more from using a shared pool of IP addresses. Shared IPs are only available in Email Service Providers such as Moosend. You can’t create a shared pool of IP addresses for your own email marketing program. Also, if you have concerns about your email list hygiene or the quality of your mailing list, you will be better served using a shared pool of IPs. They will help you get a lift on your email deliverability and combat delivery issues if you are below average on the IP pool. At Moosend, we have a range of shared IP pools that we assign to clients automatically based on: their overall quality score the engagement of their subscribers the industry they operate in If you’re interested, don’t hesitate to sign up for a free account first, test Moosend’s email deliverability and, if satisfied, join one of our paid plans starting at $9/month. 12. Monitor Mailbox Provider Feedback Loops You must process feedback loops regularly – Moosend does this for you consistently! Most major mailbox providers operate a feedback loop service to report back complaints to email service providers such as Moosend. When one of your subscribers hits the “Mark as spam” button, a request makes it back to the ESP through the feedback loop. Source It’s imperative to unsubscribe and remove customers who complained from your mailing list immediately. The only way to do that is through monitoring various mailbox provider feedback loops. At the time of writing, there are more than 20 significant providers offering feedback loops. So implementation is not straightforward. Fortunately, Moosend automatically registers all customers, senders, and campaigns with feedback loops. We then report back on complaints received. So, the hard part is over! Some feedback loops, like the one offered by Gmail, are only available to exclusive members of M3AAWG (Messaging, Malware, and Mobile Anti-Abuse Working Group). The good news? Moosend is a member of M3AAWG and implements the Gmail feedback loop for your campaigns. 13. Set up (and Monitor) an Abuse Reporting Mailbox Some mailbox providers require email campaigns that land in their users’ inbox to operate an abuse-reporting mailbox. What is it? An email address to forward abuse complaints to. To ensure email deliverability, it’s vital that you have an abuse reporting mailbox setup and monitor it frequently. You can implement it through the use of an email header. Many mailbox providers without feedback loops will forward complaints to those mailboxes instead. 14. Set Up MX Records for Your Sender Domain You need to have a valid MX record set up for your sender domain. Why? Because otherwise, some ISPs will automatically block your email. You may have heard MX records referred to as a DNS “mail exchange”. In short, an MX record directs emails to a mail server. The MX record navigates the mail following the rules of the SMTP (Simple Mail Transfer Protocol). How Content Affects Email Deliverability It might sound weird to you, but your email content is one of the factors affecting your deliverability. Poor content, bad designs, and unresponsive newsletter templates can break your deliverability. Email service providers, internet service providers, and spam filters all look for the same characteristics when determining if a message is safe or not. The first characteristic is the language used in the message you are attempting to send. Using negative or spam trigger words can send your message right into the spam folder, so be careful! Another characteristic is the use of links in the message. A dangerous link can send red flags flying when spam filters, ISPs, and ESPs get a hold of it. For a good rule of thumb, keep the links to a maximum of one. Lastly, ISPs, ESPs, and spam filters look at the content of your email in terms of length. We have found most success at 500 characters. Any longer may trigger a red flag and too short of a message can also send your email to spam. So, what can you do to avoid delivery issues and boost your reputation? 15. Send Relevant Content That Your Subscribers Want to Read Will your subscribers actually benefit from your email campaign? Think before you send it! It doesn’t get simpler than that. Ask yourself – do my subscribers expect this type of content? Do your subscribers expect offers about laptops, but you send them the latest movie blockbuster? Chances are that they will end up unsubscribing. Or, even worse, reporting you. Personalization and preference centers help with this. But it all comes down to sending content that is familiar to your subscribers. 16. Looks Matter: Be Consistent with Your Design Let’s see an example from the shoe giant, Nike: We don’t need to tell you how important branding is to marketing. Your website and other marketing materials will have a consistent look. Your email campaigns should be the same. It’s vital to maintain brand consistency throughout your newsletters. If your designs are all over the place, you run the risk of your customer not recognizing your email. When a customer does not recognize your brand in an email, they may mark you as spam. Your subscribers are familiar with your brand identity. They won’t expect massive design changes between campaigns. Of course, while your newsletter images will attract attention, don’t forget to invest in an equally attractive email copy to keep your email subscribers engaged. 17. Mobile-Friendly Designs Are No Longer Optional Did you know that almost 50% of email opens now occur on mobile devices? This means there’s no excuse for sending campaigns that look great on a desktop or web client but suck on mobile. In fact, there is a correlation between the complaint rate (or spam-iness) of your campaign and the absence of mobile compatibility. A campaign that looks out of place on mobile devices will disengage subscribers. And in some cases, it can lead them to unsubscribe since they cannot use their preferred mobile email client to read your brand’s newsletters. So make sure your campaigns are mobile-friendly, have the right newsletter images, and copy to avoid falling into one of the most common pitfalls of email deliverability. 18. Be Careful with URL Shorteners URL shorteners are those handy little tools that take a long URL and convert it into a short version. For example, they may take: https://academy. moosend. com/courses/set-your-moosend-in-motion-for-all-businesses/ and convert it to: https://bit. ly/2ZnTRn1. They are useful for cutting down the length of your URLs, but they are also good at masking where a link goes. For instance, the shortened link above does not indicate its final destination. This is why spammers commonly use link shorteners. They want to hide their malicious websites and blocked domains from users and mailbox providers. Major link shorteners are public services and, therefore, nothing stops spammers from using them to mask their URLs. We strongly advise against using these services as part of your email marketing routine. Link shorteners have benefits, but they are outweighed by the shortcomings related to email deliverability. If you must use link shortening as part of your email campaigns, we recommend implementing your own. Alternatively, you can set up a tool like YOURLS, Phurl, and Rebrandly’s URL Shortener. 19. Don’t Use Spammy Subject Lines or Content Your subject line is the only thing your subscribers read before opening your email campaign. It has also been proven that mailbox providers, such as Gmail, “read” your subject lines and content and decide... --- ### 7 Best Affiliate Email Marketing Programs for 2025 [High Paying] > Affiliate email marketing is a lucrative niche to focus your efforts for a smarter passive income. Read on and stop missing out! - Published: 2022-09-21 - Modified: 2025-04-11 - URL: https://moosend.com/blog/best-email-marketing-affiliate-program/ - Categories: Affiliate Marketing - Tags: Affiliate Marketing - Levels: Beginner Eager to discover the best affiliate email marketing programs out there? Well, you’ve found the “promised land! ” Affiliate marketing has long been proven as a worthwhile method to make money passively and this practice is beneficial for both businesses and individuals. You promote a product or service and the company you promote rewards you with a commission for each successful sale. Now if you combine the above with the fact that email marketing is still going strong, driving a huge ROI of $49 for each $1 spent, you understand why it’s a good idea to focus on the email marketing niche and find the best high-paying affiliate email marketing programs. But... enough with the theory. Let’s get down to business and drill down on the 7 best affiliate email marketing programs of this year! 1. Moosend Moosend is an all-in-one email marketing and automation platform that provides a straightforward way for users to create, automate and personalize their email campaigns. Moreover, the platform includes lead generation tools, such as subscription forms and a landing page builder, and other useful tools like Refine, the subject line optimizer. Commission Rate and Type: up to 40% Lifetime Recurring Cookie Duration: 90 days Payout Method: PayPal + Stripe Best Feature: up to 40% Lifetime Commissions Signup for free here: Moosend Affiliates Moosend is among the top-rated affiliate programs that can bring you one step closer to passive income with its lifetime recurring commission model. Specifically, affiliate partners earn up to 40% lifetime recurring commission for every monthly or pay-as-you-go plan that your referrals purchase. So, you keep making money for as long as your contacts remain paid customers. But wait! It gets better! In case your contacts decide to upgrade their plan, you earn an extra commission. The more they upgrade, the more your commissions increase. Moreover, even if your contacts decide to go for the free trial, you’ll get your commission when they upgrade. Regarding cookie duration, Moosend gives you a 90-day cookie. So, if your contacts purchase within 3 months, the commission is yours. Moosend’s affiliate email marketing program is hosted on Partnerstack and you get a user-friendly affiliate dashboard. What’s more, Moosend’s team is always there to support you with SEO assistance, comparison one-pagers, and ready-made creatives to save you time. Finally, Moosend approves payments within the first 20 working days of the next month. Reach the $25 minimum threshold and claim your commission through the PayPal or Stripe address linked to your account. Overall, Moosend’s affordable pricing and established brand name make the program a must, since it’s easy to promote and conversion rates are high. Join for free 2. Stripo Stripo is an email design platform allowing you to design responsive email templates fast without having any HTML skills. From design ideas to gamification and quiz elements, Stripo helps you create emails of any complexity, including interactive, real-time, and AMP content. Commission Rate and Type: 25% Lifetime Recurring Cookie Duration: 120 days Payout Method: PayPal Best Feature: 120-day cookie Signup: Stripo Affiliate Program Stripo’s affiliate partners receive a 25% recurring commission off every payment their referral makes. This practically means that you can earn from $3 to $55 monthly for 1 referred account, $30 to $550 for 10 accounts, and so on. Stripo provides a generous 120-day cookie window to close the sale and get a commission. Payouts are processed on a monthly basis and there is a $100 minimum threshold that you must reach to get paid. Stripo sends commissions exclusively through PayPal. The affiliate email marketing program uses Firstpromoter’s platform featuring convenient dashboards that allow affiliates to track clicks, sign-ups, and payments by their referral link. The program has a last-click attribution model that a lot of people find better. Moreover, Stripo equips you with a wide range of promotional materials to nail the affiliate program and their support team is ready to answer any questions you may have or to provide you with extra materials. 3. GetResponse GetResponse is a marketing and email solution combining features like marketing automation, landing pages, email marketing, and auto-funnels. Through this comprehensive marketing platform, users can create content, boost sales, and increase traffic. Commission Rate and Type: $100/sale Flat or 33% Recurring Cookie Duration: 120 days Payout Method: Check, ACH, Eurotransfer Best Feature: Two different commission models to choose Signup: GetResponse Affiliates GetResponse’s affiliate program provides two different ways for bloggers, eCommerce vendors, and small businesses to create an additional income stream. You can choose between a flat $100 commission for every sale of a paid account and a recurring 33% commission. So, the first one applies to people who want to get paid quickly, while the latter provides a passive income stream. With GetResponse you get a lengthy 120-day cookie to close the sale. Moreover, as soon as you join the program, you get access to free promotional materials such as videos, banners, and sales copy that you can use to boost your affiliate efforts. You can earn unlimited affiliate commissions on all sign-ups and you don’t need to pay any fees to join. Payments are issued on a monthly basis and payout methods include a check, ACH, or Eurotransfer. Last but not least, GetResponse provides its partners with dedicated affiliate support and business advice from their affiliate manager. 4. Kit Kit is an email marketing platform enabling creators to earn a living online through its audience building and email marketing capabilities. Along with other useful tools, the platform also enables you to build stunning landing pages to share your ideas on the fly. Commission Rate and Type: 30% Lifetime Recurring Cookie Duration: 60 days Payout Method: PayPal Best Feature: Webinars to use as a funnel Signup: Kit Affiliates Kit allows everyone to join their affiliate email marketing program, even if they are not customers of the company. The program is hosted on LinkMink’s platform and joining is straightforward. All you need according to the company is an understanding of Kit’s powerful features and an engaged audience in need of an email marketing tool. As far as commissions go, the program offers 30% recurring commissions on each sale for as long as the referral’s account is active. So, practically, you can start earning $8. 70/mo for one referred account and so on. The affiliate cookie lasts for 90 days and works on a last-click attribution model. The company also equips you with graphics and video assets, as well as evergreen webinars to use as a funnel. To top things off, you also get a free training course with the well-known figure Pat Flynn. You can find everything regarding your account on the analytics dashboard on LinkMink, where you also manage your payments, affiliate links as well as track your progress. 5. MailerLite MailerLite is an email marketing solution allowing you to become an email marketing expert with advanced tools made easy for you. The platform boasts 24/7 support plus cool new features like landing pages and effective automation. Commission Rate and Type: 30% Lifetime Recurring Cookie Duration: 30 days Payout Method: PayPal Best Feature: Custom partner dashboard Signup: MailerLite Affiliate Program MailerLite affiliate partners can packet a 30% lifetime recurring commission for every successful sale. This affiliate email marketing program is perfect for bloggers, marketers, and agencies alike. To cash out commissions, you need to hit the $50 minimum threshold first. After affiliates meet this requirement, payment is issued 45 days after claiming payment. The only payout method available is PayPal which will be ok for most people. MailerLite offers its affiliate partners a custom partner dashboard, where you can track your earnings in real-time and optimize your performance with referral statistics. Furthermore, you get access to free promotional material like the professional branding and marketing assets that the company uses. The program comes with some restrictions, though. Sadly, the company doesn't allow affiliate partners to use any online advertising services such as Google AdWords, Bing Ads, etc. to promote MailerLite. 6. Mailigen Mailigen is an email marketing automation solution that helps you create, send and automate email newsletters. The company allows businesses to create a human connection with their customers through advanced automation, signup forms, and other tools. Commission Rate and Type: 30% Lifetime Recurring Cookie Duration: 120 days Payout Method: PayPal Best Feature: VIP rates for top performers Signup: Mailigen Affiliate Partners Mailigen’s affiliate program is no stranger to the recurring commission model, offering 30% lifetime commissions for each new referral. For outstanding performers, the company offers VIP additional one-off commissions. However, services like SMS, dedicated IP, and email template design are excluded from commissions. To qualify for a commission, referrals must purchase during a 120-day window. Regarding payouts, things are not ideal. There is a minimum threshold of $100 to be met, but according to the website, alternatives can be arranged. The company issues payments via PayPal 30 days after the transaction (lead or sale). The program offers a reliable tracking system, using a combination of cookies and IP addresses to track referrals. Moreover, affiliates are allowed to promote the company through PPC search engines. Finally, Mailigen’s affiliate email marketing program provides you with dedicated partner support for any issues and queries you may have. 7. Constant Contact Constant Contact is an email marketing solution helping small businesses, nonprofits, and individuals work smarter. From creating awesome campaigns and generating new leads to setting up an online store, Constant Contact provides the tools to realize those goals. Commission Rate and Type: $5/free trial plus $105/paid account Flat Cookie Duration: 120 days Payout Method: Depends on Affiliate Network Best Feature: Unlimited commissions Signup: Constant Contact Affiliate Program Constant Contact’s affiliate program differs a little from the other programs in this list. While it has a flat rate commission structure, you get paid even if your referrals sign up for a trial. Specifically, you earn $5 for each new trial signup and an additional $105 when they purchase a paid plan. The program has a 120-day affiliate cookie duration and you can track the number of visitors that are converting and how much you’re earning through the dedicated affiliate tracking dashboard. Regarding the payout of commissions, it depends on the affiliate network/platform. On CJ Affiliate, you can opt to receive your commissions via check or direct deposit, while on Impact Radius, payments are sent through electronic fund transfer or PayPal. Of course, Constant Contact doesn’t leave you to your own devices. The company provides various creative assets you can use on your website and convince people to convert. Finally, you get dedicated support to get the most out of the affiliate program. Conclusion Affiliate email marketing programs are a great way to generate a smarter passive income while promoting useful and highly sought-after products. The choice is yours! As far as commissions go, these programs will pay generously no matter which one you decide to promote. If your mind is set and you’d like to join Moosend’s Affiliate Program, then go ahead and hit the button below. Join Moosend Affiliates --- ### How to Make Money Blogging [Updated Guide 2025] > Wondering how to make money blogging? Here are 15 easy and low-cost ways to start earning passive income from your blog! Check them out! - Published: 2022-09-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/make-money-blogging/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Making money from your blog is a strategic decision you should make. starting today. In this article, you will find fast-track ways to monetize your blog, as well as tested ways to achieve long-term growth. Blogging is a low-cost business idea and this is why many people decide to make money blogging. Whether you want to have blogging as your side hustle or invest more time and hard work, one thing is for sure; the potential to make thousands of dollars per month! In this guide, we’ll explore step-by-step 15 practical ways to start making money blogging. 15 Ways To Make Money Blogging Join affiliate marketing programs Build an email list Write sponsored product reviews Create and sell digital products Sell physical products Leverage ad space Reach out to companies for paid guest posts Offer consulting services Speak at conferences/events Launch your own free courses Encourage donations Record your own podcasts Run sponsored contests Do referral marketing Monetize YouTube videos Now let’s delve deeper into each individual tactic to cash out on your blogging business! 1. Join Affiliate Marketing Programs As a blogger, your say is important to those who follow you. You can use your influencer status to promote products (physical products and digital ones) or services you use or approve of. This is not the same as getting sponsored by the respective businesses, as you only get a commission for successful sales. For instance, the Amazon Associates Program does exactly that. You can choose your favorite products from millions of “trusted eCommerce leaders” and promote them through an affiliate link. For every customer who uses your link, you will be getting the respective cut, as specified by every seller. What’s great about affiliate marketing is that you don’t have to create or own a product/service. You just act as a “virtual salesperson” for the company you are affiliated with. So you don’t have to handle orders, shipping, and customer service. To make money blogging using affiliate marketing, you need to join an affiliate network like ShareASale or CJ Affiliate. You then find the programs relevant to your blog niche, join them and track your affiliate revenue through the dashboard of the platform. All in all, this is a great way to make money from sharing tips as well as build a good name among your fans for helping them out. By choosing high-paying affiliate programs, you can gradually build a solid recurring income stream, which equals the sought-after passive income. Want to get more ideas on how to make money online? Watch the video below where we share our top picks. 2. Build An Email List To make more and more money from your blog, you need to have a loyal reader base that values your recommendations. The best way to achieve that is by building an email list for your blog. When a user subscribes to your blog’s newsletter, they give you clear permission to contact them through their inbox. And successful bloggers know the importance of reaching subscribers’ inboxes. To encourage new users to join your mailing list, you need to put a popup box (signup form). The goal of this form is to entice readers to hear from you by giving them an incentive. The most popular incentives that pro bloggers give include: checklists ebooks tutorials lists of resources blog content in PDF form (downloadable) Here is an example of a popup that the well-known tech blogger Adam Enfroy uses: Once readers sign up, you have a very important task! To provide educational or valuable content and nurture that relationship. In this way, you’ll soon have a sizable audience ready to buy products and services from your recommendations. In case you’re looking for a service that can handle both your form building and email marketing needs, you can easily sign up for a free Moosend account and get started right away. On the plus side, you’ll be able to create powerful automated workflows (welcome, re-engagement, etc) that eliminate manual effort and let you focus on growing your blogging business. 3. Write Sponsored Product Reviews It is very important for brands to be able to provide social proof that their products/services are worth purchasing. One way for brands to achieve that is by sponsoring bloggers to publish product reviews. You can get in touch with brands you like and discuss whether they are interested in sponsoring a product review on your blog. If you happen to have or use the product, then your job is much easier since you just have to share your opinion on a product you already know well. To leverage this tactic and avoid any danger of getting in trouble, you should do two things: Disclose the fact that you’re sponsored to write the review: if you’re getting a commission to write a sponsored post, you should put a disclaimer in your introduction to let people know you’re getting paid for this. Be transparent and honest: Genuinely help readers make an educated decision about whether the product is worth purchasing or not. This can be achieved by sharing both the pros and cons of the product under review. 4. Create and Sell Digital Products Digital products are a scalable way to make money from home alongside your blog. Unlike physical products, you don’t stress about manufacturing expenses, shipping costs, returns, etc. The good thing about digital products is that you create then once, but they continue to be sold for an infinite amount of time. To find what product your users would find valuable, you could either ask them directly through a survey or think about what problem your blog content isn’t already addressing. Typical examples of digital products you could sell include: case studies plugins Kindle books online courses workshops printables Here is an example of digital products sold by blogger Angela Giles: Many bloggers believe that ads and affiliate links are more profitable, but creating a product may be even more profitable. This is because you get to refine your product through user feedback and actually turn it into something of tremendous value. On the contrary, affiliate programs may be discontinued or ads getting blocked from ad-blockers. Final note: Make sure to protect your products digitally. This will prevent users from sharing it on their pages or forwarding it to friends. 5. Sell Physical Products A byproduct of your blog’s growing readership is that your readers will soon become loyal fans the more value you provide. You can leverage this and generate additional income for your blog by giving people the option to purchase physical products. One of the best ways to go about this strategy is to use a print-on-demand service like Printful or Printify. These services let you create custom merchandise for your fans like: T-shirts mugs posters stickers phone cases The above services offer great flexibility to small businesses since bloggers only pay for manufacturing costs when a reader purchases a product. There are no expenses for inventory, storage, or bulk manufacturing. 6. Leverage Ad Space Another way you can make money from your blog is through advertising placements, i. e. lending space to companies in exchange for a fee. There are essentially two ways to go about placing ads on your website: Advertising networks: You can use platforms like Mediavine, Google AdSense or AdThrive that claim space on your blog and deal with the charging of advertisers. You’re practically getting paid to show ads, but without the need for communication with individual companies. Direct negotiation with companies: Unlike ad networks, in this case, you’d have to search for companies manually and find out whether they’re interested. This may be more time-consuming than leveraging an ad network, but you may strike a better deal if you have good negotiating skills. Display ads can be a lucrative revenue generator for your blog if you can drive substantial traffic. This is why it’s important to utilize any available digital marketing channel (e. g. email, LinkedIn profile, etc) to bring as much traffic as possible to your blog. Let's take a look at an example from the popular travel blog Dan Flying Solo: Now let’s talk numbers a little bit. Networks like Google AdSense pay bloggers per 1,000 impressions (CPM). The average CPM for display ads is between $0. 50 to $4 CPM. AdThrive and Mediavine impose some minimum page-view requirements (100,000 and 60,000 respectively) before you can apply to join the network. 7. Reach out to Companies for Paid Guest Posts Use your blog as your portfolio to sell your services. Whatever your superpower is, be it writing, photography, storytelling, music, you name it, you can increase your revenue by reaching out to other companies. Reach out to publishing houses or blogs and offer your composition or editing skills at a price. In the new medium, you can diversify what you normally blog about to expand your own skills and add value for your existing followers to join you there, too. The benefits will be twofold as you will be giving your audience a new outlet where they can connect with you, and you will be reaching out to a new audience, too. 8. Offer Consulting Services Running a successful blog means that people associate your name with the topics you write about and consider you an authority in the field. As a result, it’s only natural to leverage your growing audience and organic traffic and offer consulting services. This is exactly what blogger The Nerdy Me does with her blog: However, consulting entrepreneurs or businesses for a living is not to be taken lightly, so only claim that you are a consultant if you have thorough experience. The content of your blog serves as “proof” of your expertise, so it’s essential that you provide only high-quality content. Also, you must consider all aspects of your Non-Disclosure Agreement, which should serve as safeguards for those who choose to buy your services. Offer highly specialized services to those who purchase your services, and give them premium consulting services that are tailored to their needs. You can easily promote your service via your blog. It can be either a dedicated landing page or a display ad in your sidebar that enables you to book new clients. Overall, consulting is a great blog monetization strategy that can bring in a lot of money. 9. Speak at Conferences/Events Your blog is proof of your hard work and expertise in a field or topic. It also shows your dedication, consistency, organization and reporting skills, and your passion. These are the attributes that any event organizer would want their invited speakers to have. So, everything you do on your blog has the potential to be cashed out in a number of ways and events are one of them. If you want to go the extra mile, you can add a section to your blog/website where visitors can book your services for an event or schedule a skype call with you. 10. Launch your own Free Courses Nobody can resist a good freebie, and your online course will be no exception! And learning how to create an online course is a piece of cake with the availability of LMS platforms. On top of that, you can use a variety of models to monetize your course. For instance, you could offer a mix of paid and free courses, using the no-cost sessions to attract students into your paid courses. Here is an example from ProBlogger: So make sure to at least consider launching a free course as a way to make money. Then you can leverage email marketing. As soon as users sign up for your course, with a little help from dynamic segmentation, you can create a new target audience. And when they finish the course, you could set up an email marketing automation to upsell them to one of your paid online courses. Someone who has just finished a course and has experienced the added value is going to be more eager to take the leap. This course could either be a complementary one, or a premium course, offered at a lower price. Remember to keep those who converted in a separate mailing list of more engaged users. 11. Encourage Donations The most straightforward way to make money online through your blogging is to ask users to donate. Especially if you have posted free content that showcases the quality of your work, and users rely on your work on a regular basis, they will be more than happy to support your work. What’s more, if you are addressing a larger audience you can start your own Go Fund Me or Kickstarter campaign. The communities of these platforms are keener on sponsoring or funding projects than users would individually. Therefore, you get more chances to get featured and become more famous across a wider audience. 12. Record Your Own Podcasts Podcasts are an alternative format to online courses. You can use them as an additional revenue stream to your blogging income. While video may seem more effective, you’ll see that it’s a great channel if you want to promote B2B businesses. Podcasts are generally much easier to produce than videos. They are the no-frills counterpart of video courses. Despite the obvious need to purchase some expensive equipment, such as a high-end microphone and an editing tool, it is still more affordable than creating videos. The great thing about podcasts is that you don’t have to create new content for them. Since you have your blog, you can repurpose content and use it to make a digestible podcast show. This will help you drive traffic to your blog and solidify your brand as an authority in the field. Running a podcast as a blogger means you could also attract podcast sponsorships. You can even reach out to brands in your niche and discuss potential partnerships. This is ideal since you get a sponsorship fee while brands get a shortcut to reaching their target audience. 13. Run sponsored contests Depending on the market and field you are in, you don’t need a humongous audience to get a company to sponsor your contest. As long as you have a decent following that is engaged, then you can ask for companies to run a contest with a product of theirs. This is a win-win scenario for both sides: you start building business relationships with companies in your industry, no publicists or agents involved you grow your audience very fast, with zero marketing budget you build a positive brand image the brands you do business with benefit from your targeted audience and can become a top-of-mind choice 14. Do referral marketing A different way to make money from your blog and build a relationship with your readers is referral marketing. In essence, you will be rewarding engagement on your users’ part. For example, every time you post a blog or add a new product/service to your online store, you can ask users to share them with their friends or people who might be interested. The ultimate goal for your users will be to win something. Their sharing your post will be granting them more entries for your contest, etc. This method builds on gamification, which is a great brand-building strategy that helps increase brand loyalty! 15. Monetize YouTube videos If you want to diversify the type of content you create, you can add video marketing to the mix of your activities. People tend to be easily convinced to buy a product/service after watching a video, whether it is a tutorial, review, etc. You’ll be placing affiliate links into the description of your videos, so every time a user successfully purchases from your recommendation you’ll be getting paid. You could also adjust your blog topics to be better aligned with the video format, or simply treat your blog content as the foundation or script for your videos. This strategy is ideal for your blogging efforts since there are a lot of people who “dislike” written content. So why not get them with this format? Moreover, YouTube and Google are the two most popular search engines. So, sharing content on them both maximizes the chances that people find what they’re looking for to solve their pain points. Not to mention that sometimes a Google search might return a video as the best result for the query. Additional note: Making the move to provide YouTube videos for your audience opens up a new revenue stream for you. The platform has its own monetization features, so it is going to be a nice bump in your income. Conclusion Making money blogging depends on various factors and it surely takes time to get started. Pick a lucrative niche, establish a relationship with your readers and produce content that adds value to them. You can always boost your efforts by leveraging channels such as email, social media and SEO. Finally, be sure to test things and optimize your blogging strategy as you grow. But first, focus on producing great content! How To Make Money Blogging FAQ Here are the most frequently asked questions regarding blogging as an income stream. 1. How much can bloggers earn? The income potential of a blog is virtually unlimited. Typically, new bloggers can earn up to $100/month and reach upwards of $30,000 per month when they become established bloggers. Other factors influencing the amount of money bloggers earn are the niche they are in and the monetization strategies they follow. 2. How do beginner bloggers make money? The quickest and easiest way for a beginner blogger to start earning passive income is through display ads. Using the popular Google AdSense you get paid for every 1,000 website visitors that see and click on the advert. 3. Which blogging platform is best for making money online? There are a plethora of CMS platforms like Squarespace, Blogger and Tumblr, but WordPress is the most popular platform among bloggers to make money online. While each platform has its own features, all monetization strategies shared in this article can be applied to help you make money. 4. Do you need experience to become a blogger? You don’t need any professional experience to start your own blog and make money blogging. You register for a domain name, build your own website and have complete control over it. This means that you can hone your digital marketing skills as your audience grows. --- ### Order Confirmation Emails: Pro Tips And Examples [2025] > Learn how to create order confirmation emails to ensure increased open and click-through rates. You'll also find examples from top brands. - Published: 2022-09-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/order-confirmation-emails/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Customers who prefer online shopping need some reassurance that their order has been successfully placed. If you want to put some ease into their minds, you should schedule an order confirmation email, an essential practice for eCommerce business owners. If you want to introduce order confirmation emails to your email marketing strategy, read this guide to set up successful campaigns with high open rates and even conversions if treated smartly. Let’s get it started! What Is An Order Confirmation Email? Order confirmation campaigns are transactional emails informing buyers that their order is complete. It’s a follow-up message triggered after order placement, including important information, such as: Order summary/number Paid amount Payment method Customer contact details Shipping address Estimated delivery date To schedule these emails efficiently, you need access to a dedicated SMTP server. Most email marketing platforms like Moosend or Mailchimp check that box, letting you set up these email types in no time. Here’s an example by Postmates. How many of the above elements can you spot? Source Why Are Order Confirmation Emails Important For Businesses? Here are some of the main benefits of delivering order confirmation emails to your buyers: Support Your Brand’s Reliability First and foremost, these confirmation email types help you gain your customer’s trust and shape solid relationships. Include all the order details to reassure them that your website is legitimate and their transaction has been successfully completed. Lastly, make sure that your sender name looks distinct and reliable. Inform Customers About What’s Next Apart from making your customers feel safe, you can also help them form the right expectations for what’s coming up. For example, set an estimated delivery date or add social proof to remind them of the value your product/service will bring to their lives. You can also schedule a second follow-up with shipping information to give them a heads-up, including a tracking link. Have A High Open Rate Did you know that order confirmation or receipt emails receive an open rate reaching up to 60%? This is an excellent opportunity to tell your customers more about your brand, including content that can lead to more conversions down the line, from helpful resources, like FAQs to product recommendations. Serve Promotional Purposes You can use this campaign to promote relevant products, as their performance usually exceeds that of promotional emails. Plan some up-sell or cross-sell initiatives, but make sure you don’t sound too salesy. This purchase email can also become a starting point for an automated workflow, especially for first-time customers. Order Confirmation Email Best Practices Are you ready to craft your first order confirmation email or optimize your existing one? Here are some great tips: 1. Schedule The Email Straight After The Purchase To streamline a top-notch customer experience, scheduling these emails within 30 minutes after the order placement is best. This way, you’ll reassure your customers that everything is under control and allow them to double-check their information, such as the billing address. Moreover, the same applies to follow-up emails, like shipping confirmation emails. Send them as fast as possible so that your customers know what to expect each time. 2. Add All Essential Information In the intro section, we mentioned the primary information you should include in a successful order confirmation email. However, it’s up to you to decide what your customers will find helpful based on your product/services. For instance, many online stores include customer support details or a phone number in case something occurs. Thus they ensure that customer satisfaction will bounce back quickly if a minor setback in the order or shipping process occurs. Let’s have a look at this campaign by Affinity: What would you keep or change? There’s no right or wrong answer here. Consider your customers’ expectations and pain points to craft a valuable and relevant campaign. 3. Write A Distinct Subject Line To yield more open rates from your subscribers, it’s important to craft attractive subject lines that reveal the content of this email simply yet creatively. Below, we’ve listed some examples to help you boost your open rates. Order Confirmation Email Subject Lines Your order receipt Alexandra, your order with the number has been successfully placed Your order is confirmed Thank you for your order Hooray! Your order with has been placed You can identify some patterns here. For example, company names and order numbers help subscribers understand the goal of this campaign. Adding a cheerful tone will prompt them to open it with more excitement and read it through. 4. Showcase Your Brand Every email is a new opportunity to showcase your brand to the world and make it stick with customers. Thankfully, many email marketing services offer order confirmation or other ready-made email templates you can easily adjust to build a beautiful campaign. Apart from the email design, demonstrate your brand voice and keep consistency across all communication channels. This will help subscribers distinguish you from other senders and complete repeat purchases if they like what you have to offer in terms of product/services and vision. 5. Craft A Smart Call To Action As mentioned earlier, order confirmation campaigns are not just meant to be informative. You can benefit from their popularity among subscribers and motivate them to take an extra step. For example, you can redirect them to your eCommerce website, where they can find related products. Or you can add a CTA button to your referral program to make the most of customer loyalty. Ensure that the order information remains at the top of the email because they’re the gist of your campaign. Finally, you can add social media links to the email footer to promote a multi-channel experience. 6. Personalize Your Campaigns Personalized marketing can work wonders for brands. Apart from personalizing your email subject lines, you can also take advantage of the power of email list segmentation to deliver even more personalized messages to your customers. For example, a variable you can choose to segment your audience is previous purchase history and deliver different content based on that information. Maybe you’d want to introduce your loyalty program to new customers and your referral program to existing ones, who’ve already shown interest in your brand multiple times. 7. Combine With SMS Finally, many eCommerce store owners prefer to combine email with SMS notifications for maximum reach. Shopify, for example, has a dedicated feature for that purpose. If it sounds like something you’d try, ask for your customer’s phone number at the checkout, apart from their email address, of course. 5 Best Order Confirmation Email Examples and Why They Work The theory is good, but we guess you’d love some great examples to inspire you before you plan your automation. Here you go! 1. Roark Subject Line: Order #65005 confirmed Why it works: Let’s start with this email from the men's clothing brand Roark. First off, the subject line reveals what this email is about confirming the order. On the top of the email, they’ve placed a kind thank you note including info on what to expect from that point on. Next, the customer can see the product they bought, including pricing and payment method information. After the personal details, like the shipping address, they added a link with the order status and contact details in case someone wants to reach out. Overall, this is a great informational campaign. Even though it doesn’t have promotional elements to boost conversions, it makes customers trust them because of its transparency. 2. Allbirds Subject Line: Your Feet Say Thank You Why it works: If you want to make the most of your confirmation campaigns by showing your brand voice and values to your beloved customers, again and again, check out how Allbirds did it. It all starts with their creative and funny subject line, which is hard to ignore. Apart from the essential information about the order and shipping, they’ve added a sustainability note to emphasize their mission and vision. This way, they remind their customers that they made a wise decision choosing them. Finally, in the email footer, they’ve added social media links to prompt happy customers to follow them on their channels. 3. Udemy Subject Line: Order Confirmation for March 31, 2021 Why it works: Let’s see a shorter confirmation email by Udemy this time. This will be a valuable example if you’re offering an online service, such as an e-course. The subject line includes the date of the order, and the CTA button invites the users to start their courses immediately. Moreover, on the email footer, they have added useful links to boost their brand. Finally, they prompt users to download the app to be able to take the courses offline. If you have a relevant service, that’s an excellent idea for you, too. 4. Redbubble Subject Line: Here's your order confirmation. Why it works: Redbuddle created a long order confirmation email to showcase its brand to buyers. This is a great approach, especially for first-time customers, to give them a glimpse of who you are. You can find the order status at the top of this campaign, followed by an estimated delivery rate. After the essential product details, you can find the company’s values, followed by an FAQ section. In the end, they’ve placed a kind reminder to download the app and some useful links for the customers. Overall, this is a winning campaign, with a great tone of voice that makes the customer want to visit your website soon. It also demonstrates community vibes, inviting the customers to their tribe. 5. Amazon Subject Line: Your Amazon UK order of “The Midnight Library” and 2 more item(s) Why it works: Now, let’s see an order confirmation email from the eCommerce giant Amazon. As you can see, they are as descriptive as possible regarding terms and conditions to avoid customer misunderstandings. Apart from the order number, the status, and the estimated delivery time, they have a section with the head title “Customers Who Bought Items In Your Order Also Bought” to make customers go to the checkout page again. Automate Your Order Confirmation Emails! If you haven’t already scheduled these campaign types for your beloved buyers, it’s time for action. Order confirmation emails are a huge asset for eCommerce store owners and can benefit your business in various ways, from better customer service to more conversions. Follow our best practices and put yourself in your customer's shoes to decide what it’s best to include in this campaign to win their trust. If you’re looking for a new email automation platform to streamline this process, Moosend is all you need! Sign up for a free trial and experiment with our amazing features today! --- ### 23 Best Shopify Apps to Boost Sales in 2025 [Free & Paid] > Looking for the best Shopify apps to create a better Shopify store? We've found the best solutions out there plus their alternatives! - Published: 2022-09-19 - Modified: 2025-04-28 - URL: https://moosend.com/blog/best-shopify-apps/ - Categories: Website - Tags: Ecommerce - Levels: Beginner Looking for the best Shopify apps to get started and upgrade the effectiveness of your Shopify store? Whether you want to leverage email marketing, add customer reviews, handle shipping and checkout, or even get rich analytics, our list contains everything you need to grow your online store! Best Shopify Apps for Email Marketing and SMS 1. Privy Privy is among the best Shopify apps for the email marketing and SMS needs of an eCommerce store. With almost 25,000 reviews and a rating of 4. 8, it provides you with product announcements, brand newsletters, coupon codes, abandoned cart campaigns as well as follow-up reminders to drive repeat purchases. What really seems to stand out regarding the tool is the lightning-fast support they provide. Overall, the tool is responsive and easy to use even for beginners. Key Features: Simple and robust campaign editor Autoresponders and reminder messages to increase sales High-converting templates of popups, cart savers, flyouts, and more Automated A/B testing Free shipping bar to boost the average order value (AOV) Single use & bulk coupon code integration Best used for: Start growing your Shopify store with SMS, email campaigns, and push notifications Popups and offers to drive more sales Triggered campaigns based on behavior (time on page, exit intent, frequency of visits, etc) Pricing: You can use Privy’s free plan for up to 100 email contacts. Paid plans start from $15/month. Rating: 4. 6 (24800) 2. Automizely Automizely is an alternative email and SMS marketing Shopify app. It works perfectly with the latest Shopify themes and it simplifies your email marketing with welcome email templates, automated newsletters, abandoned cart emails, and more. What’s more, the app lets you effortlessly add elements to your page, such as social proof, a shipping bar, and trust badges. Overall, it’s an all-in-one marketing app for the needs of your eCommerce business without the complexity of other similar tools. Key Features: Exit-intent, cart abandonment & upsell popups Countdown timers to boost sales Rich, real-time analytics for your emails, popups, forms Product recommendation widget for your emails and popups Web push notifications for Windows, Android, & macOS Best used for: Collect customer emails and stay in contact with customers after leaving the website Boost conversions with simple and useful features Beginners looking for a clean and straightforward solution Pricing: This Shopify app offers a free plan for up to 300 contacts, while its paid plan starts at $11/month for 500 contacts. Rating: 4. 9 (5,200) Best Shopify Apps for Product Reviews 3. Ali Reviews Ali Reviews is a review app in the Shopify App Store that lets you collect reviews easily via email or SMS. No matter the size of your store this tool will help you make reviews the most powerful marketing tool in your arsenal. The tool allows you to display personalized reviews based on the customers’ on-site behavior, their geolocation, AOV, and many other parameters. Key Features: Send customizable and automated review requests Share reviews to social channels (Google, Instagram, Facebook, Twitter, Pinterest) Display relevant reviews based on user behavior and other personal information Reply to reviews to increase customer interaction 9+ review styles to attract and convince new customers Best used for: Collect and manage reviews easily through various methods (email, SMS, smart reminders) Instant bulk import of AliExpress reviews Shopify store owners who are running a dropshipping business with AliExpress Pricing: The app offers a free plan suitable for startup stores collecting their first reviews. Paid plans start at $9. 90/month and unlock the full potential of the app. Rating: 4. 9 (9,604) 4. Yotpo Reviews by Yotpo is another Shopify app that can help you collect reviews and photos, and boost your sales through social proof. You can set it up with a single click, while support will be there 24/7 for you even in the free plan. Moreover, the app lets you incentivize customers to leave their reviews by offering discount codes and coupons. Finally, one cool feature of the platform is the automatic flagging of negative reviews that require your attention. Key Features: Manual review moderation or automated via A. I. Incentive customers to leave their reviews by offering coupons Rich analytics to turn customer feedback into useful data Import current ratings from other popular services (Judge. me, Loox, etc. ) Rich snippets, Google Seller Ratings and Google Shopping ads Best used for: Collect reviews, photos, videos, and Q&A from customers Boost brand discovery through search (official Google partnership) Businesses wanting a powerful reviewing tool Pricing: Yotpo offers a completely free plan of their solution. For more advanced features and increased functionality, paid plans start at $15/month. Rating: 4. 9 (5,277) Best Shopify Apps for SEO 5. Plug In SEO Optimizer Plug In SEO Optimizer is among the best tools for search engine optimization. The tool will automatically check your store and let you know of potential issues you need to fix. If your website loading slow, has broken links or missing keywords, the app will alert you and provide tips on how to fix your issues. All in all, the app helps you audit your store’s SEO and thus increase your sales. Key Features: Boost your Google traffic with optimization tools Meta and alt tag optimization Code snippets to fix your SEO Schema markup for Google and JSON-LD structured data, and rich snippets Periodic SEO health check reports to identify major issues Best used for: Identify potential SEO issues and fix them Drive more organic traffic to your website Increase your visibility through better SEO rankings Pricing: Plug In SEO Optimizer offers a free forever plan with basic features. For more advanced functionality, paid plans start at $29. 99/month. Rating: 4. 7 (2,553) 6. Booster SEO & Image Optimizer Booster SEO & Image Optimizer is an application built exclusively for Shopify. It is an all-in-one SEO platform to optimize your organic traffic. With the app, you can optimize meta tags, alt text, sitemap, JSON-LD and more. What’s more, you get weekly SEO Health Reports in your inbox to ensure everything is in order. Key Features: Optimize image ALT tags Ensure meta tags are optimized to rank on search engines Monitor and redirect broken links automatically Fix SEO issues based on customizable rules Reduce the file size of your images Best used for: Shopify stores looking to make Google a source of free, highly qualified traffic Ensure your On-page SEO is optimized Pricing: This Shopify app offers a free plan that doesn’t expire. Paid plans start at $34/month. Rating: 4. 8 (3343) Best Shopify Apps for Inventory Management 7. Katana Manufacturing ERP Katana Manufacturing ERP is a great Shopify app to manage your inventory and manufacturing in one visual platform. In fact, you can handle all parts of your business, from sales and inventory to production. But while the app is definitely useful, it has a steep price tag for people who are just starting out. Key Features: Real-time inventory control Import sales orders from your Shopify store and POS system Automatically update manufacturing orders based on changes to sales orders in Shopify Best used for: Small manufacturers wanting a simple yet scalable solution Manage production schedules without missing deadlines Pricing: Katana Manufacturing ERP offers a 14-day trial for users to test out the tool and see if they want to commit. Paid plans of the app start at $129/month billed monthly. Rating: 4. 9 (131) 8. Low Stock Alert Low Stock Alert is another inventory management tool for Shopify store owners looking for a simple and scalable solution. With the help of this app, you get immediately notified any time a product falls below your specified stock level. In this way, you won’t lose sales or even your credibility if an item goes out of stock. Key Features: Instant Email Alerts Support for multiple locations CSV Export / Import of lists with low stock items Best used for: Receive instant low stock alerts Stores looking for a scalable solution Pricing: This Shopify app has a free trial for 14 days. After that, paid plans start at $5. 99/month and it can cover stores with 300 products or less. Rating: 4. 4 (56) Best Shopify Apps for Shipping and Delivery 9. ShipStation ShipStation is a great shipping solution to sync your shipping updates and deliver products to your customers fast. It takes the pain out of handling a bunch of shipping orders at once. The app handles the processing of your store’s orders, produces your shipping labels and communicates with the customer about the status of their order as well. ShipStation is linked with major carriers like USPS and FedEx and integrates with Shopify as well as a bunch of other online marketplaces. Key Features: Many different global carrier services to choose from Simplified international shipping process Heavily discounted USPS prices + UPS discounts Add multiple delivery options to your website’s checkout Branded Shipping Notification Emails, Labels, and Packing Slips Best used for: Save money by getting access to discounted rates Streamline your order management in one place Pricing: ShipStation offers a lengthy 30-day free trial to test out the platform. After that, paid plans start at $9. 99/month. Rating: 4. 1 (624) 10. Shippo Shippo is a convenient Shopify app able to handle all of your shipping needs end-to-end. By installing the app, you get the best rates on popular carriers, some of which include USPS, DHL Express and UPS. The app also simplifies the printing of batch labels. Finally, you streamline returns by generating return labels automatically. Key Features: Access to the best rates on USPS, UPS, DHL Express, and FedEx Bulk-print up to 100 labels at once Transparent tracking with real-time tracking information Native connection with popular eCommerce platforms Best used for: Automate workflows across your entire fulfillment journey Save time with pre-filled shipping details Transparent pricing with no hidden fees Pricing: Shippo offers a free starter plan to get started right away. If you are a high-volume shipper, premium plans start at $10/month and offer more advanced features. Rating: 4 (522) Best Shopify Apps for Customer Loyalty 11. Smile. io Want to get a referral program off the ground in the next hour? Smile. io is one of the easiest apps on the market to build a rewards program (no developer needed). Just pick a style from their pre-made templates, add in your offer, customize it so your customers will know it’s your store, and then start rewarding them! Customers can earn points in various ways, including leaving reviews, making repeat purchases, and donating to a nonprofit. Key Features: Choose how you reward customer loyalty based on your business Powerful, on-site reminders to encourage customer engagement VIP programs to incentivize customers even further Reward users even if they do a guest checkout Rich in-app analytics to assess programs Best used for: Building a loyalty program that stands out very fast User-friendly for beginner Shopify store owners Grow customer loyalty for your brand and improve customer retention Pricing: Smile. io has a free plan that Shopify store owners can leverage for up to 200 monthly orders. To remove the Smile branding and have unlimited orders, paid plans start at $49/month. Rating: 4. 8 (4716) 12. Joy: Rewards, Loyalty Program Joy is also among the best apps to maintain loyal customers via an attractive rewards system. The software allows you to encourage buyers to purchase more and “commit” to your store through an automatic earning and spending point system. Offer users a better customer experience and keep them happy with loyalty points. Forget the stress of finding the best marketing strategies out there and invest in a loyalty program that will enhance brand awareness and boost your conversion rates effortlessly. Key Features: Point redemption and expiration functions Rewards for leaving a review or sharing on social media Customize reward buttons to match your brand’s content and style Create out-of-the-box rewards popups Best used for: Creating an effective loyalty program with no coding skills Upgrade your Shopify store with a powerful automatic rewards point system Pricing: Joy offers a completely free plan with a limit of 250 orders/month. For more, paid plans start at $29/month. Rating: 5 (540) 13. Referral Candy Referral Candy is an app that helps Shopify and Shopify Plus merchants reach new customers, and grow their brand through word-of-mouth. You can customize your referral emails with your own brand and designs, and you control every step of the referral process from the email to the landing page the customer is sent to. Word-of-mouth is one of the best ways to grow your business, so give your customers a reason to shout about your store to their friends. Key Features: Unlimited referrals Track the top referrers, referral sales, and social shares in an intuitive dashboard Detect suspicious transactions Run an automated affiliate marketing program Best used for: Launching a referral program in under an hour Reach new customers fast and effectively Pricing: Referral Candy offers a 30-day free trial of the software, while paid plans start at $49/month or $39/month billed yearly. Rating: 4. 9 (1840) Best Shopify Apps for Sales and Conversions 14. OptiMonk OptiMonk is a conversion optimization tool that helps Shopify store owners grow their sales, build their email list and beat cart abandonment. The tool allows users to personalize their popups, sidebars, sticky bars, and full screens without any coding knowledge. Moreover, you can boost sales with a countdown timer bar or help customers find the right products with a Shopping Quiz Popup. Key Features: 300+ popup templates and a drag-and-drop editor 30+ intelligent targeting and triggering options Auto-generated coupon discount codes Upsell & cross-sell to customers with Dynamic Product Recommendations Post-purchase survey popups to encourage repeat purchases Best used for: Grow your subscriber base through a variety of popups Create a unique customer experience that boosts conversions Pricing: OptiMonk offers a free plan for unlimited live popups, while for more features and more pageviews per month, paid plans start at $29/month. Rating: 4. 9 (618) 15. PushOwl Abandoned carts are one of the biggest issues for Shopify store owners. PushOwl was built to help store owners capitalize on an otherwise lost sale. The app will send a set of three customized abandoned cart reminders to any customer who abandons a cart in your store and helps you recover any lost revenue. Moreover, you can send automated web push notifications for flash sales and back-in-stock notices. The app can be used directly inside the Shopify admin panel. Key Features: Tailored campaigns and reminders for abandoned shopping carts Conversion tracking Review notifications after the product is shipped Smart Delivery to send notifications at optimized delivery times Best used for: Crafting a web push campaign in minutes Retargeting store visitors Pricing: PushOwl has a free plan with many useful features for new users. Paid plans start at $19/month or $15/month billed yearly. Rating: 5 (2368) Best Shopify Apps for Paid Advertising 16. AdRoll AdRoll is a well-known Shopify Plus certified app that allows users to attract and engage with customers across channels via their marketing and advertising platform. The app features best-in-class retargeting algorithms so you can identify and reach visitors wherever they go online, on whatever device. What’s more, you can manage all your social media in one platform. In fact, AdRoll is the only app that lets you manage paid social ads in one platform. Key Features: Retarget visitors across all channels no matter the device Manage social media ads in one intuitive platform Cross-channel campaign performance dashboard to find the top conversion paths Best used for: Advertising and remarketing across well-known ad platforms Eliminate cart abandonment with automated ads and emails Pricing: AdRoll has a free plan that users can leverage to start, while paid pricing starts at $40/month billed monthly. Rating: 4. 3 (388) 17. StoreYa StoreYa Google Ads & Shopping is another paid ads platform that manages to get you the right customers at the right time for the right cost. The platform automates Google Ads, Google Shopping, Search ads, Display ads, YouTube ads, Facebook and Instagram Ads for you. Once you finish the setup process, the tool starts handling everything for you. The advertising budget is included in every plan you select. Key Features: AI optimized ads Automatic bid optimizer Machine learning to find the most suitable advertising methods Best used for: Store owners who want an efficient solution regarding their ads Put your paid advertising on autopilot with no hidden fees Pricing: Unfortunately, StoreYa doesn’t offer a free plan or trial that you can start with. Paid plans start at $120/month and the advertising budget is included. Rating: 4. 4 (158) Best Shopify Apps for Customer Support 18. Gorgias - Helpdesk & Live Chat Gorgias is an app that unifies your customer service in an all-in-one view. The platform integrates support on every channel, from email and live chat to phone and social media. Gorgias integrates perfectly with Shopify so your customer support team can view order details and refund, cancel or even duplicate without the need to leave the app. Key Features: Centralize tickets from email, live chat, phone, SMS texting, Facebook, Twitter, Instagram, and more. Automated support for common inquiries and issues Dynamic templates to address questions fast Build a help center to answer your customers’ FAQs Best used for: Achieve efficient customer support across multiple channels Automate common customer inquiries Use one app instead of multiple for billing, subscription, and loyalty rewards Pricing: Gorgias offers a 7-day free trial for users to test out the platform. Paid plans start at $10/month and offer basic but necessary features for your Shopify store. Rating: 4. 7 (525) 19. Easy FAQ Page, Customer FAQs Easy FAQ is a Shopify app that enables you to create modern FAQ pages for your store. It comes with 4 rich themes so you can customize the look and feel of your pages while matching the style of your brand. FAQ creation is effortless with this tool and you can have your page up and running within minutes. Finally, the app supports app block extensions in Online Store 2. 0 themes. Key Features: Embed FAQs on any page (product pages, etc. ) Supports latest app block extensions (section everywhere) Google FAQ schema support Allow customers to search for FAQs through the search bar Native multi-language translations support Best used for: Launching customizable FAQ pages that match your brand Show different FAQs on different products of your store Pricing: Easy FAQ offers a free plan that Shopify store owners can use. For more features and advanced functionality, paid plans start at $3. 99/month. Rating: 5 (326) Best Shopify Apps for Social Media Marketing 20. Instafeed ‑ Instagram Feed Instafeed is an official Instagram app to display custom shoppable Instagram feeds on your Shopify store. This helps you improve sales as well as display social proof on your Shopify store. Instafeed can also be used to create shoppable posts on Instagram and thus convert your Instagram audience into customers. Key Features: Compatible with all themes and devices Link posts to Instagram or open pop-up window directly on your store Flexible post layouts (grid or slider) Display the number of likes on each post No negative effect on store page speed Best used for: Converting visitors into buyers through social proof Building brand awareness by showing off your Instagram feed Maintain a dynamic website with automatically updated Instagram content Pricing: Instafeed offers a free forever plan with video support and auto-optimized layout. For more features, you’ll need a paid plan starting at $5. 99/month. Rating: 4. 9 (1170) 21. Google Reviews + YouTube by Tagembed Google Reviews + Youtube by Tagembed is one of Shopify's best social media and review aggregator apps. This app will collect, curate, and embed all the social media content and reviews from major social media platforms and review platforms, respectively. What sets Tagembed apart from other similar apps in the industry is its super customizable features. For example, as a user, one can easily change the themes and layouts of the widget as per their requirement. Its codeless embedding process makes it more familiar among the non-tech-savvy Shopify store owners. Key Features: Remove unwanted or irrelevant content and showcase quality content Customize the widget's look to match the vibe of the website (make the widget chic and professional) Automatically update the social media widget or review widget as soon as the content goes live on the platform The widget automatically adjusts to size, appearance, and format to fit the website Aids to drive traffic with attractive and customizable CTA buttons Best used for: Collect and showcase social media content, especially user-generated content on the Shopify store Boost social proof and enhance engagement on the Shopify Store Create an indelible online presence Pricing: The app provides a 14-day free trial. After that, paid plans start at $24/month and go up to $74/month with added functionality. Rating: 4. 4 (25) 22. Outfy Outfy helps you promote your products on the top social media networks (Facebook, Instagram, Twitter, etc. ) and reach more customers. The app makes it easy to create product collages, gifs, videos, and sales promotions to share on social media. What’s more, you can automate all your social media postings and save time while increasing engagement with your brand. Key Features: Product collages, videos, animated GIFS and stunning sales promotions Autopilot feature to curate and publish posts automatically Customized, themed templates to create content quickly Best used for: Create and publish posts on social media networks Consistently promote your products on social media Pricing: Outfy offers a 7-day free trial to test out the platform. After the trial period, users need to upgrade to a paid plan starting at $15/month. Rating: 4. 8 (1212) Best Shopify Apps for Image Editing 23. Photo Resize Photo Resize is a useful app that enables you to make all your store’s images uniform and the same size. The app automatically analyzes your store and lets you know which images need resizing or replacement. With the bulk image resizer, you eliminate manual work and save crucial time. Of course, you can always change the aspect ratio to either landscape or portrait so that it matches your store’s brand. Key Features: Automated bulk image resize Choose the background color of the images to match your store’s theme Preview your store before resizing Best used for: Make your store look professional with images that are uniform in size and ratio Automatically resize all your images and ensure a smoother user experience Pricing: Photo Resize offers a free plan in which users get 50 images upon installation. After those 50 images, users are charged $0. 05 per image. Paid plans of the tool start at $4/month for more options and up to 100 images/month. Rating: 4. 7 (1762) 24. Bulk Image Edit Bulk Image Edit by Hextom is a Shopify app that can help you dramatically reduce image file sizes with a single click. This is achieved without losing any visible image quality. With this tool, you’ll be able to bulk square, resize, or crop images to fit any social media or sales channel listing. Last but not least, the app gives you the option to place watermarks on your products and theme images to restrict competitors from using them. Key Features: Bulk update image alt text and file name with customizable templates Minimize Product or Theme Asset image file sizes without image quality loss Add text or image-based watermarks to protect your product images Preview the products that will be edited before creating a task Option to revert/undo any changes that have been made Best used for: Ensure compliance with social media Improve SEO and performance (site load speed) Pricing: Bulk Image Edit offers a free plan for 50 image edits per month. For more plus the full array of features, paid plans start at $9. 99/month. Rating: 4. 8 (1212) Best Shopify Apps Summary All of the above apps will help you improve your Shopify store whether you are just starting out or wanting to truly upgrade your store and drive more sales. In case you want to delve deeper into the best Shopify apps, here is a great resource that you can check: Best Shopify Apps - Categorized --- ### Guerilla Marketing Ideas: 8 Real Examples To Hack Growth > Starting out with guerrilla marketing? Check the best guerilla marketing ideas and tips on launching your guerilla marketing campaign in 2023. - Published: 2022-09-18 - Modified: 2025-05-07 - URL: https://moosend.com/blog/guerilla-marketing-ideas/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate We break down the guerilla marketing ideas of major companies such as Jeep and Apple and give you tips on how to launch your guerilla marketing campaign. Welcome, marketing cadets, to the best guerilla marketing ideas you'll ever need to turn your advertising strategy around! If you conjured images of raids and ambushes, I'm sorry to disappoint you (especially all you Call of Duty fans). Guerilla marketing isn't about making war. It's about winning one using the element of surprise! So, let's gather some inspiration with the best guerilla marketing ideas out there! What is Guerilla? The definition of guerilla marketing relies heavily on the definition of "guerilla warfare" (also spelled "guerrilla"). Guerilla refers to a non-tactical army, loosely organized, fighting a bigger, more organized force. For you, this "bigger organized force" is competitors with big budgets who have established themselves in the market. So... What is Guerilla Marketing? Guerilla marketing is a set of marketing actions employed to launch a marketing campaign at a fraction of the price it would typically cost. The impact should be, of course, more significant regardless of the low budget invested in it. In other words, guerrilla marketing acts as a magnifying glass for the impact of a marketing campaign. In my words, guerilla marketing is like the Banksy side of marketing. Of course, cheaper doesn't mean that your guerrilla marketing campaign will be a loss of time! Whether you use a sticker or a stencil to pass your message, it all comes down to how much it wows your audience. The more unconventional, the more stunning it will be in your target audience's eyes. Sometimes, my dear guerrilla marketers, you don't even need to be fancy. So, tell me, what do you see in Frontline's ad below? Hint: those aren't fleas. They are real people! See what I mean? Best Types of Guerilla Marketing Ideas I did my fair amount of research to find whether these so-called "guerrilla marketing types" exist. Although I found none of these types under a scientific article, I will present them for comprehensiveness purposes. Here's a mashup of the most important bits: Street Marketing Street marketing is the more recently coined term for the outdoor guerrilla marketing type. It refers to all marketing actions taking place outdoors, bringing street elements into play. Some of the most successful street marketing campaigns employ street art to make a statement. Just take a look at this smart guerrilla marketing idea by McDonald's: This "chips crossing" is one of the most memorable street art campaigns for the brand. Just imagine taking a walk around with your children. When they spot it, they'd immediately want a happy meal and some tasty french fries. So, mission accomplished! Ambient Marketing This type refers to marketing practices that help promote a product by interfering with the flow of things. A common practice is when brands place ads at unconventional places to increase brand awareness creatively. Lawn mowing? Try razor mowing by BIC: No one could imagine waking up one beautiful day to an enormous razor in the middle of nowhere. With this creative marketing campaign, BIC makes a HUGE statement: "Our razors are sharp enough to mow your lawn! " BIC's brilliant ambient guerrilla marketing tactic, though, isn't the only guerilla marketing idea you can use. Moving on to... Ambush Marketing Event ambush marketing is when marketers take advantage of the audience of an event and use it to promote their product or service. Here's my all-time favorite guerrilla marketing example from Rona: As seamless as it seems, this isn't an iPod x Rona collaboration. The renovation company grabbed the chance to create one of the best marketing campaigns for their recycling project at a low cost. Of course, as with most daring guerilla marketing ideas, businesses might face legal issues. For Rona, though, this campaign gave their recycling project a considerable boost. And saved the company from big-budget promotional campaigns. Guerrilla Projections This form of marketing involves mastering the installation of hidden projectors onto high-rise buildings at high-traffic streets to generate buzz. For retail stores, this practice will generate additional foot traffic and increase brand awareness. For online businesses, guerilla projects can increase your organic traffic and visibility. Vueling, for instance, uses this simple guerrilla advertising campaign to intrigue passers-by. While beautiful and smart, imminent legal risks are also involved. Nevertheless, that's a risk that every guerilla marketer will have to take to survive in the competitive marketing arena. Experiential Marketing Guerrilla projections are great, but... have you met experiential marketing? This incredible guerrilla marketing idea is also known as participation marketing or live marketing. Experiential marketing entails the creation of immersive, pop-up experiences that invite users to "talk, live, breathe" the brand. What's more, if you make these creative guerrilla marketing campaigns fun, you can increase their efficiency. For Volkswagen, a major automobile company, its unforgettable interactive piano campaign was a major hit. Source Why? Pianos and cars have nothing in common. However, Volkswagen used this guerrilla campaign to increase awareness of its environmentally friendly products. And show that, with the right motivation, people can easily change their habits. As one of the best guerilla marketing ideas out there, Volkwagen teaches us the value of the "fun factor. " More importantly, they demonstrated how an entertaining yet not-so-relevant campaign could have a huge impact. Viral Marketing Viral content marketing involves the use of campaigns that spread faster than wildfire. Word of mouth is crucial for going viral. To win, though, your viral campaign should be creative and smart enough to wow your target audience. If you're a follower of our landing page series, you know exactly which example is about to drop in three, two, one... The Dollar Shave Club! Source According to our study, the viral video became so popular that the Dollar Shave Club got 12. 000 orders in 48 hours! Imagine that! My only criticism here lies in that "viral" cannot possibly represent a conscious choice on behalf of the marketing team designing it. I know that the additional SEO benefits of a rocking video campaign sound appealing. However, no one can guarantee that an idea will go viral. It's a decision that lies with the audience, not the marketers. So, if you want to view viral marketing as a guerilla marketing tactic, you need to consider this outlook. Elements of a Guerilla Marketing Campaign To write this guerrilla marketing ideas article, I need to establish the components of a successful guerrilla marketing technique. Here are the characteristics of the majority of guerilla marketing examples I have collected: Guerilla marketing campaigns are highly targeted in terms of the location where they are launched. Authenticity is key. If it's been done before or looks like something else, it's not guerilla. It doesn't break the bank or require a big marketing budget. Guerilla happens when and where your target audience least expects it. But it must be well-timed. Execution must be perfect on the first go. Guerilla marketing is not replicable or scalable. Guerilla marketing does not replace your promotional plan and advertisements. It generates buzz for you. 8 Most Powerful Guerilla Marketing Examples Strongly preferred by NGOs and start-ups due to its cost-effectiveness, guerilla advertising is the go-to choice for small businesses with limited budgets. However, very well-known companies engage in guerilla marketing ideas to show their resourcefulness and demonstrate their creative marketing side. Also, it is an exciting way to challenge their customers' perception of the brand, as well as have a lasting impact by creating a memorable campaign. Below, we'll take a look at 8 prominent guerilla marketing examples. Let the inspiration begin! 1. NIKE - Embodying Brand Values One of the most essential components of a successful guerilla marketing idea is to incorporate or embody brand values. NIKE has been known for its "Just do it" attitude and tagline. This abstract bench, therefore, serves as a signifier for the company motto. Consistent with its brand personality of pushing one's limits, NIKE makes the perfect guerilla marketing example with its history of ads. This is why I also wanted to share the following guerilla marketing idea with you: Okay, I bet no one riding the metro that day was particularly happy to see this. But, I think most of us will agree it does an excellent job of highlighting the benefit, doesn't it? I am positive that whoever ran into this escalator was reminded of the brand's motto and was "forced" to take the stairs, thus initiating their workout routine. What a great idea it would be to launch this in early January! Consumers could come across a campaign with the slogan, "Completing your exercise-more resolution starts today! " I believe this would go on to reinforce the association between the brand and its target audience's determination. The brand's guerilla campaigns are an excellent example for business owners of all sizes. So, if you want more, don't hesitate to search for more guerrilla marketing campaign examples from the shoe giant. 2. Marvel Studios - Promoting Movies Through Social Media Good ol' Marvel (now part of Disney) couldn't be absent from our guerrilla marketing examples. If you're on social media, you've seen how the brand uses posts to promote new superhero movies and merchandise. Disney even uses LinkedIn to share news about our beloved action movies! But that's not only that. Creativity plays a huge part in Marvel's advertising strategy. But when you have superheroes like, let's say, (Captain) Deadpool, the possibilities are endless. The marketing team grabbed the opportunity to create a hilarious guerilla marketing campaign: You might ask, but why Tinder? Well, to begin with, Deadpool isn't exactly a kid's movie. So, the platform was a good option to promote the film to Marvel's older target audience. Using Deadpool's peculiar "charm," the marketing team created a targeted, cost-effective guerilla campaign. For Deadpool's older fans, this was also a hilarious addition for their favorite "merc with a mouth. " So, did the campaign work? Well, judging by the success of the movie, I can assume that along with Ryan Reynold's Instagram Influencer marketing efforts, this guerrilla marketing idea somehow resulted in grossing $785 million worldwide. 3. Snapchat - Hogging the Spotlight How do you break through the clutter of a pretty saturated market? That was the question that Snapchat's marketing team had to answer. The digital world, dominated by social media giants like Facebook, was not an easy one to penetrate. Snapchat had to make some noise, to somehow slam the door open. So, what did the marketing team do? They generated buzz with giant billboards featuring nothing other than the logo. Such guerilla marketing ideas help crack a hole in the wall of dominant businesses in the industry. And since no-one knew what this logo represented and what it was all about, Snapchat's very competitors did not know what was coming. These giant billboards helped create hype for the ghost-logo app, which led to thousands of people googling the brand. If you think about it, Google can do miracles for you. Even if the only thing your target audience searches for is "white ghost yellow background. " Properly making use of their momentum in the best way possible, this launch was followed by press releases and posts by influencers who all benefited from the traffic. Snapchat is now one of the most popular social media platforms for younger audiences. And their smart promotional tactics contributed to its success! Not only that, but Snapchat for business also became a thing, giving the platform the boost it needed to compete with Facebook and Instagram. 4. IT Movie - Merging Street Art with Iconic Movie Scenes Speaking about the movie industry, let's see another brilliant example of guerilla marketing from the IT movie. Everyone is familiar with Stephen King's sewer-residing clown, Pennywise. (If not, then no need to get acquainted. Trust me! ) However, the clown isn't the only iconic part of the movie. The red balloon has also become a strong signifier for the film. By taking into account this signifier, we got the following guerrilla marketing idea: How much do you think this campaign cost? Well, I did the math: You can get 120 balloons for $9 on Amazon, white spray paint to make the reverse graffiti for about $6, and another $5 for the letter stencils. So, $20 for a street marketing campaign (which you can replicate 120 times) is practically nothing compared to big-budget advertisements. Even your social ads cost more than that! Guerilla marketing ideas don't need to be expensive. What they need is a creative marketing strategy, a balloon, white paint, and a piece of string. And guess who found the campaign, took a picture, posted it on Twitter, added hashtags, and tagged the creator and movie accounts? Potential viewers and their friends! 5. Jeep - Demonstrating Powerful Product Features Here is another excellent guerilla marketing example, this time by Jeep. This ad plays on the outdoorsiness of the Jeep, and the powerful driving (and parking, apparently) features it offers its drivers. Of course, some may argue that this is a little on the risky side because there could be arguments over parking guidelines and respect within the community. But, I think we could all agree that guerilla marketing does exactly that; it is just the right mix of provocative and witty. It expresses the brand's positioning, and it establishes the brand's relationship with the world (customers and not). In fact, it's campaigns like Jeep's that will intrigue passersby and even make them post pictures of the discovery online. And you know what happens when a Twitter account makes such a discovery, right? Your guerrilla marketing campaign may begin a trending hashtag! And you know what happens next, right? This will generate extra buzz and translate into better brand awareness and more conversions. 6. Science World - Raising brand awareness What if the park you pass by on your way to work was replaced by a new building or a cement installation? How could you raise awareness among all these people? I am sure you've noticed those volunteers and environmentalists outside supermarkets and metro stations asking you whether you have a moment. And I believe there is no other accurate way to represent this exact guerrilla marketing strategy than this video from Unbreakable Kimmy Schmidt. Kimmy was trying to avoid the reporters outside the court, so Titus Andromedon stepped in and made sure that everyone went away. All with the help of a question: So, handouts and volunteers might not cut it after all. But, if you really want to make an impact there, you can think of a way that will do the trick. The original concept that Science World came up with is like a quick ride in the Doctor's TARDIS, in a treeless park. The very fact that people can see the trees "about to be cut off" is also a suggestion to passers-by that they can take action and stop this. At the same time, this could also help make people realize that they were not asked their opinion about this in the first place. Science World's tree campaign is one of many brilliant guerrilla marketing examples to get inspired. Here's another great example from the creative organization: Looks creative, cost-effective, and informative. That's all you need to attract your target audience. 7. Sarova Hotels - Promoting a good cause What would you do if you were driving down the highway and saw a giant cat resting on the road lights? Normally, you would probably slow down for a moment, or call Wildlife services. As soon as you realized this is an ad by an environmental organization, you'd let out a sigh of relief, right? But in the case of Sarova, this isn't an NGO but a local hotel business. According to its website, Sarova Hotels have integrated social and environmental concerns into their business operations. So, the leopard on a lamppost campaign makes sense. But know what else it does? This guerrilla marketing campaign is a smart tactic to raise awareness and promote the brand's identity. As a prime example of one of the best guerilla marketing ideas out there, Sarova shows us that bringing attention to your cause is an effective marketing technique. And with that leopard waiting for you on that lamppost, you would think twice before ignoring the next "Save the trees" campaign! 8. Raising The Roof - Engaging with the community Walking down the street, we've learned to look at what pleases us. We know that this shop window is beautiful. So, we either choose to go down that road and spend a minute window-shopping or remind ourselves of our bank account and head home straight. Learning to look is a mechanism we improve less consciously. And this NGO knew it had to draw attention to a much-avoided sight; homeless youth. By placing a white space where a homeless person would be, Raising the Roof "forces" viewers to reproduce the image of a homeless person. Location plays a significant role in the success of the campaign. So, the organization targeted places where homeless people were expected to be to increase the impact. This is one of my favorite guerilla marketing examples because it does a great job of alerting passersby. Not only that, but it manages to hand them a new set of eyes and increase awareness on a sensitive topic. The characteristics that make it guerilla are: it's a plain poster (low-cost and straightforward). they placed it at spots where a homeless person would sit (resembling something else). it makes a change in the eye of the beholder. Guerilla Marketing Vs. Smart Advertising I have spent the past few days looking for guerilla marketing ideas for a client project I'm working on. I had collected quite a few of them when it dawned on me. The search results were all wrong. I remember looking at this fantastic guerilla marketing example, and as I was writing down takeaways and notes and how-to's, I figured out it was not guerilla. And then I went back to my Pinterest account. I was looking for a needle in a haystack, but there it was. You see, I love collecting guerrilla marketing ideas on my Pinterest account because it helps my creative process. Consider it self-learning. But guerilla marketing goes beyond advertising. And however smart your marketing campaign looks, calling it "guerilla" doesn't make it so. Identifying a Guerrilla Marketing Campaign Here is my point and, by all means, I invite you to chip in. Not everything that makes you stop and look is guerilla marketing. Some of it is just excellent marketing. So, I would like to make a distinction between what guerrilla marketing is and what it isn't. Let us consider this ad: Characteristics that point to guerilla marketing: It's unconventional and creative in its use of ad space. It doesn't have to use words to make its point. BUT, at the same time: It communicates the same message as the rest of its competitors in the industry. The ad only uses conventional ad space in an unconventional way. This ad space is paid. It's not compelling in the message it communicates, however fresh. Verdict: This is a borderline guerilla marketing idea. Is this a guerilla marketing example by Snickers? I found this Snickers ad under "guerilla marketing ideas" on Google. This is a perfect embodiment of the brand's tagline "You're not you when you're hungry," hopping on the Star Wars wagon after the new movie was out. This is a great way to capitalize on a trending event and put your best foot forward. But I found it under "guerilla marketing. " It's not. This is just purely great marketing! And with that, you got all the guerilla marketing ideas and examples you need to fill your creative pool. Now, let's see some simple yet useful marketing tips to help you nail your campaigns every single time! The 8 Best Marketing Tips for your Guerilla Campaigns While it all started from a guerilla marketing book written back in 1984, guerilla marketing ideas and examples on how to run your own campaigns are plenty. Unfortunately, guerilla marketing cannot be your one-stop shop. It has to be part of a well-crafted marketing plan. Here is the recipe to succeed in your guerilla marketing: 1. Consider your Target Audience Know your target audience and its needs. Outdoors doesn't mean random; it means finding more of the people who mean more to you. Know where to find them. Choosing the right open space is crucial, so choose it strategically. For example, if you are taking part in a summit or conference like SXSW, you shouldn't miss the opportunity to put your brand in front of thousands of people. This way, you will target those who are waiting to make the most of their experiences there. 2. Location is Everything for Guerrilla Marketing Choose the place, bring its characteristics into play. For instance, if you are in a place with echoes, you could post an ad of a burger joint, such as: "Imagine if your stomach rumbled now. " Or at the cinema, where they sell popcorn: You don't want your first date to be "remember when your stomach rumbled? " Location is indeed everything for your campaign, and brands like T-Mobile are aware of it! In 2009, the brand orchestrated a grand flash mob at Liverpool Street Station. Source Not only did they target a place frequented by hundreds of people, but they also recorded and broadcast the event live on TV. The result? Millions of people witnessed the attendees dancing and having a great time. For T-mobile, it resulted in increasing user engagement and brand visibility! 3. Find an Original Concept for your Campaign If you sound like anyone else or another brand, forget about it. People love things that no-one has done before. Put on your thinking cap and create an otherworldly campaign. The element of surprise is your ally. So, why not create something to blow their minds? In this example by Twentieth Century Fox Canada, they unleashed an army of spies to promote the Red Sparrow movie. Source Was it unique? Hell, yeah! Keep in mind as a general marketing tip that no one likes copycats. So, be yourself and come up with the most outlandish campaign ever. Who knows? Your target audience might fall in love with it at first sight. 4. Gather inspiration for your next campaign Enter the ideation stage with 100 ideas in one hour. Gather your entire team or anyone who wants to join in with creative thinking from the company. Make sure there is a mood board in that office because that will inspire your team. If your creative pools are empty, don't hesitate to search for the best guerrilla marketing ideas out there. Or take a look at some of the best marketing blogs out there and if you feel adventurous take a look at Hubspot's AI content writer to help you with it! If you're here, I guess you have already gathered enough inspiration to beat even NIKE's campaigns! So, make me proud! 5. Stay Relevant with your Content Take your biggest competitor, strip them of their superpower, and use it to your benefit. If you are still trying to make it under the spotlight, a good guerilla marketing idea and an excellent execution can earn you a spot there. Leverage current trends and use them to create fantastic content for your brand. But remember: your goal is to speak to your audience's hearts and brains. The marketing people of Coca-Cola are masters at this! If you haven't seen their "Happiness Machine," then you are missing out on some serious guerrilla marketing inspiration! Source Innovative. Entertaining. Emotional. And most importantly, a great way to promote your product through the act of sharing. 6. Make your Guerrilla Campaign Interactive Anything interactive sells! Why? Because it makes the user feel involved in the process. By allowing your target audience to take part in your campaign, you make them feel like contributing to something greater. Especially for guerrilla campaigns promoting a good cause, interactivity is essential for success. Take a look below at Google's Bay Area Impact Challenge: Source Isn't this a brilliant guerrilla marketing idea to engage the community, promote your cause, and increase brand awareness? 7. Don't Fall for "Viral" Nobody can promise you viral. But you can do everything on your part that could lead up to viral. From press releases to paid promotions to coordinating your influencers and audiences' support, viral is hardly ever made to order. If you want results, you need to make it work from day one. If not, then you need to get back to planning. Rome wasn't built in a day. So, get your team together, run a few low-cost campaigns, learn from them, and then deliver the ultimate hit! 8. Measure Performance Decide how you will measure the success of your guerilla marketing campaign. Here are some of the most important KPIs you need to consider: social media shares user engagement sales brand recall Optimize for your goals, and you'll soon see your guerilla campaigns bring the bacon home! Or should I say, the green bacon and eggs (because we are still under the guerrilla influence! ). Conclusion Before you take your guerilla marketing project off the ground, be sure to have done your homework. Study your competitors' history of ads, their claims, their guerilla marketing ideas. Once you've done that, map out your plan considering your brand values and where you want your brand to be in the foreseeable future. Now, marketing cadet, you are ready to start a (brand) revolution! Class dismissed! --- ### 23 Customer Segmentation Examples Your Business Needs > Customer segmentation has never been easier! Take a look at our customer segment examples and increase your revenue today! - Published: 2022-09-17 - Modified: 2025-03-11 - URL: https://moosend.com/blog/customer-segmentation-ecommerce/ - Categories: Email Marketing - Tags: Ecommerce - Levels: Beginner, Intermediate Here are 19 w3!Rd (:weird) solutions for increasing your revenue and boosting sales on your ecommerce store! Check them out now! It's undeniable that many eCommerce marketers still don’t know what good customer segmentation is! Email blasts definitely had their moment. But in the era of personalization and targeting, generic messaging sent to everyone isn’t going to cut it. The solution is to leverage the power of customer segmentation and personalization to deliver messages tailored to your subscribers’ needs. Today we’re going to show you some of the best customer segment examples to help you improve customer experience and promote customer retention. But first... What is Customer Segmentation? Customer segmentation is the process of dividing your shoppers into segments based on similar characteristics. This process is done using specific variables such as demographics, behavioral, psychographic, geographical data, etc. Segmentation of your customer base helps you identify each segment’s particular needs and deliver the appropriate marketing messages. Moreover, segmentation allows marketers to make the most out of their available budgets since they can devise different marketing strategies for each segment. Not getting your S-factor straight might lead you to kiss your six-digit marketing budget goodbye. Essential Customer Segmentation Examples for Effective Campaigns We’ve gathered the most prominent customer segmentation examples that would benefit an eCommerce business and present them to you below. 1. Gender The foundation of customer segmentation could start nowhere else than the gender of the customer. Using the exact same campaign for both genders just won’t work. If your target customers don’t see what they expect to see, then the game is lost. In Lucchese’s example, the brand employs a varied hero image and different product recommendations based on the gender of the recipients. This allows the campaign to resonate with the needs of the target audience and bring more conversions. You can go the extra mile and adjust the email copy for each gender segment. All this can be done effortlessly through Moosend's platform with the audience management options available, which you can try out by signing up for a free account. This feature allows you to assign tags to your customers based on the data you’ve collected and make batch actions that save tons of time. I want this! 2. Age Segmenting your customers according to the different age groups is also of great importance. If you’re offering products/services that appeal to different age groups, Gen Z as an example, it’s good to create age-oriented segments to maximize the effectiveness of your campaigns. Avocode targets their segment of young students with a "back to school" email which includes an irresistible discount, ending just before the start of the new school year. This is undoubtedly appealing to every student who doesn’t want to spend a fortune. As you can understand, the same campaign would not be suitable for professionals belonging to older age groups. 3. Geographical segmentation Does your online store serve multiple locations? In that case, how about you send your customers a virtual “hi,” only this time a photo of the local branch and employees appears? Imagine how insanely more personable this would make a brand. You can group your customers based on their country, region, city, etc. All of this through the magic of adding a custom field for the location to your subscription form! This will allow you to do location-based marketing on a whole new level. Another idea is to set up weather-based product recommendations (try this on Moosend – sign up here) so that users residing at a specific location will be prompted to make purchases depending on the weather in real-time. 4. Profession You can also do demographic segmentation by looking at the jobs your customers have. In this way, you’ll be able to create highly-targeted campaigns that appeal to them. This is what Home Chef did in their thank you email example above. Their email campaign focuses heavily on teachers and nurses, providing them with a generous discount. When targeting specific professions, be sure to keep in mind seasonality, as it can maximize the results of your campaign and grab customers’ attention easier. 5. Birthdays Birthdays are an excellent option for customer segmentation that you shouldn’t ignore. Delivering automated personalized emails on your customers’ DoB is a win-win situation. Not only are you “present” on this important day but you also give customers a chance to celebrate choosing your product/service. The example above by H&M is an execution of all this. The email itself is colorful, celebratory and of course, contains a nice 25% off for purchases. However, it could be way better if it was more personalized with the name of the customer instead of the cold “member. ” You can do this through Moosend’s drag-and-drop editor by inserting a personalization tag and selecting “Recipients Name”. So, it’s vital to gather customers’ birthday data when they sign up or create an account on your website. 6. Income (Economic status) Segmenting your current customers based on their income is also very helpful for eCommerce stores. This works particularly well when you have both expensive and more affordable products. When you segment your customers based on their income, you can provide them with suitable products they can afford. If you combine these customer data with their age, you can boost your email’s relevance and use the appropriate messaging. That’s the case with the example from Argos. It’s clear they’re targeting the working-class professionals waiting for their payday. The email copy is loud and clear. We can also assume this targets younger demographics due to the language used and the tempting coupon code that sweetens the mix (this might be absent in older demographics). 7. Top purchasers Have you heard of the Pareto principle? 20% of your users bring in 80% of your revenue. And 80% of your revenue is what’s keeping you in business. So you gotta be on your best behavior with that 20%. Create marketing automation flows for your big spenders based on purchase behavior. This segment could potentially receive: an automated email with a special voucher or discount code to use in that month. special greetings through popups when they visit. exclusive offers for, say, $40 orders or more. Kenneth Cole does something similar by offering an exclusive sale for their top customers. This will lead these shoppers further down the loyalty funnel- how cool is that? And it only gets better with Moosend’s subscription plans giving you unlimited campaigns for every subscriber. So, essentially, this automation doesn’t cost you anything and brings back more revenue which you might not get otherwise. 8. Cart abandonment segments Behavioral segmentation of customers is of great importance for eCommerce. It also works supplementary to segmentation based on demographic data. This is a chapter in itself since abandoned carts are one of eCommerce’s biggest pain points. I’ve come up with a number of cart abandonment segments for you so choose the one you are most interested in. You can target cart abandoners who... are hesitant to buy and then it’s been 4 days before they know it and their carts have expired already are waiting for cart abandonment emails with discounts have just 1 item in their cart have more than 3 items in their cart added items of $100 or more, $200 or more, and so on Whatever the case, it is wise to create specific email templates for each different group and employ originality like the example above by Nomad. Alternatively, if I owned a B2B company, I would be more interested in cart abandoners who have carts worth $1000 or more, for example. There could also be an automation in place to send a Webhook and have my sales team give them a call. 9. Device Type Are your customers coming from a desktop? Are they browsing on a mobile device? What does the operating system of your user’s devices tell you about them? A strong preference among your subscribers on the device type could inform all your marketing efforts, from targeting customers to the pricing of your product. Moreover, this would help you optimize your emails for each device and make them more responsive. Last but not least, it could shed light on their income level (iOS/iPhone users being high-end customers, compared to Android users). So it doesn’t come as a surprise that most apps for iOS are more expensive than for Android because marketers use this as evidence of their income. The same goes for Windows VS Mac VS Linux, etc. 10. Inactive customers It’s all fun and games while users are under your spell, but what happens when they don’t drop by your online store anymore? Well... your customer segmentation strategy comes to the rescue once again. Ideally, you want to bring those idle customers back or at least say something like “We’ve missed you”, or “Hey , it's been a while... ”, etc. The reason you need these customers is that they have a high monetary value but decreasing frequency. PopInABox’s email campaign is an excellent example. They make the case about the customer (“How is you Pop Collection doing”), not their lost revenue, of course! They nudge the target segment to come back and provide a nice incentive to do so with the addition of the discount code. So, the takeaway here is to establish the frequency that is considered normal for your online business and set an automation to go off when someone hasn’t been around for 30 days, for example. 11. Re-engage subscribers that did not order (1-month) Leave no one behind; users who have not purchased from you are missing out on the sweet experience of shopping with you. Those not shopping with you keep you behind on getting bigger, greater, fancier, the best version of you. Not reaching your full potential is, ultimately, how you are hurting yourself. Here are 3 steps to re-engage inactive subscribers. 12. Subscribers that didn’t order (3-months) “Whoa, whoa, where’d you get my email address? ” THAT awkward moment when your subscribers signed up, (you had no onboarding email sequence set up but let’s not play put the blame on someone here), and now you are in the process of just setting everything up and you need to ring a bell or two. Set up a segment for those customers who haven’t made a purchase from you (or checked your website at all in the meantime) for the past 3-4 months. Subject line: “Ok, this is awkward! ” Email body: “WE’VE MET BEFORE- DON’T HIT THAT UNSUBSCRIBE BUTTON AT THE BOTTOM OF THE EMAIL! Here’s what you’ve been missing out on this whole time, ! In the past 3 months since you visited, we... ” ... where you list what’s different about you in the last few months. Here is an example from LastObject. 13. The “hesitant” customer segment Some call them Libras, others call them IFNPs, others just call them hesitant, I call her “Anastasia” cause that’s my sister right there. The kind of consumer that has to know everyone’s opinion WITH arguments and loves to ask for feedback on social media to finally make educated decisions. It’s true that you’re no longer just competing with the business down the road, but literally every business with an advertising budget and an international marketing plan. Therefore, you need to go beyond what everybody else is offering. So, create a customer segment for the users who “have viewed a specific product/page” and filter it with “number of times” (e. g. more than twice in the past seven days), and “have not purchased yet”. Set up a marketing automation flow for this customer segment, and remember it should be activated only once per week or so, otherwise you’d be overflowing someone’s inbox with your emails. 14. Coupon Lovers It is totally acceptable that some people love coupons or discounts more than others. By running a few “test” campaigns across your mailing list, you’ll see which users buy. These will be your “Coupon Lovers” segment. So, at any given time, when you need to give your revenue a little boost, you’ll be able to turn to this segment to do so. And it’s essential to keep that segment growing! Try to feed more subscribers to this list as regularly as possible. It doesn’t have to be random coupons, it could be free delivery (that’s hard to say no to), free samples, a bonus of some kind, and so on! This way, you will be able to track a substantial number of consumers who will place an order when there is an added benefit involved, such as complimentary products, services, and accessories. 15. Lifestyle If you want to make your eCommerce campaigns more customer-centric, it’s vital to incorporate psychographic segmentation into your overall segmentation process. Lifestyle is one such variable. Lifestyle segmentation enables marketers to understand customer needs and requirements and then inform their decisions about product development and placement in the appropriate market segment. Especially when product development is the approach a company has taken based on the Ansoff Matrix, segmentation becomes vital. Nike for example targets different segments such as “extreme runners”, “fashion trends followers”, “people who adopt an athletic and fashionable lifestyle” and so on. In the above example, the email campaign specifically targets the “extreme runners” segment that seeks a durable and comfortable shoe design. 16. Favorite brand segment If you sell products from a lot of brands, like Amara for instance, you could segment users based on their favorite brands. As a case in point, Amara could segment customers who have clicked a specific link (i. e. MISSONI home products) more than 3 unique times (in at least 3 newsletters). So, every time they want to promote new MISSONI products or offers, they could target them. As a result, users would feel appreciated and understood, while ultimately they would be more likely to convert. From there, the company could segment further those who purchase most often following these emails, entering them to a “highly-engaged, “MISSONI home fans” segment. 17. B2B and B2C Customers If you haven’t set up a different website for your B2B and B2C customers, then it’s high time you segmented those two. This would help to un-skew your analytics results. These two groups of customers require a different approach to marketing. For example, you can create batches of bulk packages and see which ones your B2B clients click, so you can then offer shipping fees accordingly, while for B2C customers you can offer more personalized packages. 18. New customers The first step in dividing your potential customers according to their customer journey stages is segmenting by new customers. This is what the F1 Store does with its email campaign. On the plus side, the cool discount on the first order. To establish sub-segments within this segment you can pose some questions: Did they sign-up with you? Are they one-off shoppers? Did they use a discount code or not? All these will help you create specific groups that you can then target better by creating personalized campaigns. 19. Frequent users Frequent users are those who seem unable to refrain from checking back to your website every once in a while. By “frequent users” we do not necessarily mean frequent shoppers, so this customer segment could be further divided into those who are highly engaged and those who are not. This means that you need to come up with ways to increase the engagement on the part of those “at-risk” customers who need an extra push. 20. Users spending more than X minutes on any product or page This is a segment that you can possibly come across more often, given that users can be idle on your page or just hesitant to proceed. Here’s what you can do. Set up your conversational marketing with Drift or Intercom to go off every time a user has spent more than, say, 10′ on a page. Your marketing bot can pick it up from there and through predetermined questions guide the user around the site or to your customer support. Hint: Even if you work for a small business and don’t have dedicated customer support, you can run it from your account! 21. Updated product versions segment Another way to bring the personal feel of offline transactions to online shopping is by sending updates on the new versions of the items customers purchased. This is also a good way to promote those new products in a segment that has shown an interest in the past. Suppose you purchased a GoPro Hero 5 camera. Now, imagine when you registered your camera online, you were segmented into a new segment for the camera model. This means that, as soon as GoPro Hero 7 was released, you would get a personalized newsletter saying: “Hi , is it time to say Hello to Hero 7? Check out its potential” 22. Source Where are your customers coming from? Is it from your newsletters, a LinkedIn ad, an affiliate link, word of mouth? In digital marketing, it is essential to know so as to devise the appropriate strategy. For example, if you discover that a large number of customers come to your online store from social media, you might consider designing a landing page. Furthermore, by establishing this kind of segmentation you’ll be able to see whether shopping behavior changes for users coming from social media vs. ads vs. search engines. 23. Customers returning from churn This is an interesting segment but rather important since we’re talking about customers who have returned to your online business. Segmenting into this group allows further on-site personalization for these customers. It is useful to establish the time that these customers churned in order to figure out why this happened and what their pain points were. These shoppers have a different customer relationship with your online store if they churned quickly rather than late, so this could be an extra segmentation opportunity to utilize. FAQ: Customer Segmentation VS Market Segmentation On the one hand, market segmentation breaks a market down into separate segments using needs, interests, lifestyles, or demographics as filters. It’s concerned primarily with outlining the available social groups, etc. in the target market. Customer segmentation helps us come up with a polished profile for our consumers. Customer segments also serve as the basis for buyer personas. How to do Customer Segmentation Start with market segmentation; run market research or another type of data analysis to discover the segments your market is made up of. As soon as you find your segment, ensure that the size or revenue potential from this segment will make your business viable. If not, either pick a different segment (if you are still in the designing process of your product) or choose a different target market where you can find more of your ideal customers. If you are launching your own online store, consider the common characteristics of your cross-cultural audience and adapt your messages accordingly. What is your ultimate goal? Align your strategy with your business goals. Spot weaknesses in other competing brands (if any) and use them to your advantage. Customer segmentation may serve different purposes and, as such, it can be applied in a different manner. In email marketing, email list management can be the underlying factor in underperforming email marketing campaigns. For example, you can use customer segmentation on your existing mailing lists to recover users with specific characteristics, as seen on the Moosend platform. This way, you bring in data with dynamic segmentation. With website tracking, you upgrade your analytics game further as you can feed literally the entire customer journey to your favorite email marketing and automation platform. Having set up your marketing automation and top drip campaigns, you make the most of real-time segmentation, offering your new subscribers the best service, suited to their needs. Conclusion Customer segmentation may be a constant process but it can be made simple with the help of a trustworthy email marketing service. Start with a small selection of segments and track their performance over time. Gradually, add or remove segments along the way, depending on their performance. Segmenting your audience will not only help you increase customer loyalty but also create relevant campaigns that will set you apart from the competition. You can start segmenting your customers today by signing up for a free Moosend account of up to 1,000 subscribers and upgrade your email marketing today! --- ### 23 Easy Ways To Make Money Online In 2025 > To make money online: 1: Create a newsletter. 2: Start an ecommerce business. 3: Join an affiliate marketing program. 4: Become an influencer - Published: 2022-09-16 - Modified: 2025-05-13 - URL: https://moosend.com/blog/make-money-online/ - Categories: Marketing - Tags: Marketing - Levels: Beginner The internet isn’t just a place for socializing and entertainment—it’s full of opportunities waiting to be tapped. So if you're looking for ways to make money online to boost your monthly income stream or even begin a new career, you've come to the right place. This guide will focus on short- and long-term money-making ideas to earn extra cash by relying on digital resources. Find valuable information such as revenue potential and set-up difficulty to find what suits you best based on your availability and needs. Want to see our top picks for making money online? Watch the video below or keep reading for more ideas. 1. Create a Newsletter Revenue potential: You can start with $10/month per subscription and reach up to $2,000 through sponsorships as your audience grows. Age threshold: 16+ Setup ease: Beginner level Total time to first pay: Varies based on monetization tactics Consumers spend lots of time in their mailboxes daily for work or personal purposes. From communicating with colleagues to searching for product sales or new content, this channel is increasingly gaining ground in consumers’ trust. If you enjoy content writing and have expertise in or passion for a field, you can start your newsletter and profit from it by building a premium subscription with exclusive content. Exploding Topics and the Motley Fool are great examples to get inspired. You can start small by sharing a landing page on your social platforms to gradually build an audience. Once you gain more traction, you can invest in a website and motivate your greatest fans to move to premium. Explain all the benefits they’ll reap if they do so and try to reach up to their expectations. Here’s how Stacked Marketer approached it: Let’s look at a newsletter by the same creator as a reference: Before monetizing your newsletter, check competitors' pricing in your niche to stay ahead of the curve. As your email list and audience grow, you can partner with sponsors and earn more money by sharing their content or brand assets in your newsletter, as in the example above. To start creating newsletters and managing your audience, you need: an email marketing solution with user-friendly features pre-made templates to help you save time and effort reporting and analytics to monitor your performance affordable pricing to begin your new venture Tools like Brevo and Moosend can help you build a newsletter and manage your email list at an affordable price. You can simply use their ready-made templates and intuitive editors to create outstanding campaigns without coding or design skills. Also, if you’re looking for more information on how to build your email list from scratch, read this tutorial. 2. Start an Ecommerce Business Revenue potential: You can reach up to $63,000 in monthly revenue in three months and up to $127,000 in year one. Age threshold: 18+ Setup ease: Intermediate to advanced Total time to first pay: Immediately after the website launch, depending on promotional activities If you’re looking for a large payout that can gradually lead to a full-time occupation, you can start an online store. Setting up a small business online has never been easier if you find the right products/services. To build a profitable store, select products/services you’re passionate about and conduct market research to determine their potential. Then, sit down to map the logistics. You don’t have to start big; just shape your brand and take it one step at a time. Moreover, you can also get into the world of dropshipping, a business model that has gained many fans over the years. In short, you mediate between the customer and a third-party supplier. You don’t need anything in stock, as they fulfill the orders on your behalf. You can also offer print-on-demand T-shirts, mugs, and accessories. This way, you can design fantastic products and sell them before placing an order for them. Source As you can see, these methods won't bring you money as fast as the first one, but with persistence and effort, you'll slowly build a profitable business. Ecommerce Platforms To Build Online Stores What are the most popular eCommerce websites to start your online store from scratch? Here are some great eCommerce platforms to get started: Shopify: One of the most famous builders, with an easy-to-use setup and plenty of help during onboarding. The platform offers many premium features and add-ons. Pricing starts at $29/month. BigCommerce: It includes an intuitive website builder with various customization capabilities. This platform supports multi-channel selling, search engine optimization (SEO) tools, and various payment options. Pricing starts at $39/month. Wix: A user-friendly website for beginners and many designer-made templates to build a beautiful website. However, its inventory management is not the best in the market. Pricing starts at approx. $17/month for basic features. Woocommerce: A free WordPress plug-in and one of the most popular websites for eCommerce stores. Some of its pros are its SEO capabilities and customer support. However, it’s not one of the most scalable solutions. Overall, it’s easy to say that opening an eCommerce store is not a low-effort deed. Look at this comprehensive eCommerce business plan guide to ensure everything runs smoothly. If you’re short on time but fascinated by this business idea, consider a dropshipping business as an alternative. 3. Join an Affiliate Marketing Program Revenue potential: Novices can earn up to $1,000, mid-level affiliates up to $10,000, and advanced affiliates $100,000+. Age threshold: 16+ Setup ease: All levels, easier with strong online presence Total time to first pay: Approximately one to two months Becoming an affiliate marketer should be ideal for professionals interested in making extra income. Affiliate marketing occurs when an affiliate or publisher earns a commission for a product or service they promoted successfully to their audiences. Affiliates can choose between physical and digital products if they can convince their audience to buy them. Even though promoting physical products can convert faster than digital, the commission is usually lower. Source Affiliates usually get a unique website link that tracks conversions. They place it inside a blog post or promote it via social media, like TikTok, Instagram, or YouTube. Others prefer to run Pay-Per-Click (PPC) campaigns if they have some money to invest beforehand to reach consumers who are very likely to convert. Let’s see some successful affiliate marketing programs you’d better watch out for. Best Affiliate Marketing Programs For Digital Products Moosend: If email marketing is your thing, you can’t miss out on our fantastic affiliate program. Earn up to 40% lifetime recurring commission for every paying customer and an extra commission if they upgrade. Shopify: This website builder offers a generous 20% recurring commission for each referral. Earnings vary based on the merchant's location. Semrush: This SEO marketing tool gives $200 for every subscription sale and $10 for every free trial signup. HubSpot: This customer platform widely known for its suite of CRM tools offers 30% recurring commission (for up to 1 year) for every paying customer. With performance-based tiers, you can earn more rewards like bonuses when you graduate to the next tier. Capsulink: Join the Capsulink affiliate program and earn a 25% recurring commission for up to 12 months. With Capsulink link shortener, you can make and share short links across various social networks and other marketing channels. Best Affiliate Marketing Program For Physical Products Amazon Associates: You can earn a 1-20% commission, depending on the program. The cookie lasts for a day. Target: It’s another notable retail brand, enabling you to get up to an 8% commission with the cookie lasting seven days. eBay Partner Network: This well-known retail platform pays you a 1-4% commission based on the product category. The cookie's life span is 24 hours. To succeed in affiliate marketing, create exciting and relevant content for promotional purposes to make good money. 4. Become an Influencer Revenue potential: Micro-influencers (10-50K followers) can make from $40K-$100K annually, depending on many factors. Age threshold: 16+ (with legal permission) Setup ease: All levels Total time to first pay: Varies depending on the number of followers and your niche If you love social media and creating content regularly, you can consider leveling up your social profiles, like Instagram or TikTok. If you specialize in a niche market, e. g. , education or traveling, you can create more specific content and target specific people by addressing their pain points. As your following grows, you can experiment with different content types to see what drives more engagement, and sponsorships will start coming your way. Even though this is one of the most creative ways to make money online and turn it into a real business, you’ll need time to nurture results. Plus, competition is high in specific markets, so you’d better research first. Here, you’ve listed some tools that will help nail your content creation process: Design: Canva, GIPHY Analytics: Hootsuite, Google Analytics Video: Ripl, CapCut As long as you find the appropriate tools, you must update your content consistently to fulfill your subscribers' expectations. Moreover, answering your followers' comments and interacting with your audience is essential to build a strong community. 5. Start a Blog Revenue potential: People who monetize their blog can earn $20,000-$50,000 annually. Age threshold: 16+ (with legal permission) Setup ease: All levels, depending on the CMS you use Total time to first pay: A few months, but varies based on the efforts and monetization tactics If you love expressing yourself through writing or you have experience as a freelance writer, you can become a blogger. To build a successful blog, targeting a specific niche market and audience is much more efficient. If you publish great content consistently and apply SEO principles, you can turn your blog website into a real money-maker. For instance, you can add affiliate links to blog posts that drive high traffic or sell advertising space to other businesses. You should dedicate time and effort to set up an online business like this. But if you have a creative spirit, this safe writing space may give you the freedom you need. Using AI writing assistants can pivot your content creation, but keep in mind that simply adding unedited content to your blog is a damaging practice. Here are some Content Management Systems (CMS) to start a blog from scratch, paid and free: WordPress: The free plan starts with limited features and no custom options. The most popular plan for freelancing is the Premium at $10/month. Joomla: You can start for free, but you’ll soon need to update to access top features. The annual cost for the Personal package is $99. Ghost: The pricing varies based on the audience you have. For example, for up to 500 members, it's $11/month. Lastly, you’ll also need to buy a domain name and hosting servers from registrants like GoDaddy and HostGator to host your new blog. 6. Create a YouTube Channel Revenue potential: The average YouTuber earns $18 for 1,000 ad views and around $5 for 1,000 video views. However, the final income can vary. Age threshold: 18+ Setup ease: All levels Time to first pay: A few months based on monetization practices If you’re more confident with public speaking and have solid story-telling skills, you can also start a YouTube channel to make money online. Again, sticking to a specific field is best if you want to gain authority and followers faster by creating how-to videos, so picking the right YouTube niche is a must. Let’s see an example: You need to have reached the threshold of 1,000 subscribers to join the YouTube Partners Program. Then you’ll get access to Google AdSense to start profiting from ads. As your following grows, you may get business sponsorships to promote specific and relevant products/services to your audience. You can also run YouTube Ads and leverage the power of YouTube SEO to win more traffic. If you fancy all this, here’s a YouTube marketing strategy guide to get inspired. Also, here are the websites you should check if you decide to earn money online as a YouTuber: YouTube Partners Program: Read the monetization policies and community guidelines carefully to see if you’re eligible for this program. YouTube BrandConnect: This program helps businesses collaborate faster with creators on YouTube to spread their messages. Finally, investing in tech gear, like a good camera, a mic, and an editing tool, is essential to grow your channel and sustain an excellent quality over time. 7. Open an Etsy Store Revenue potential: A successful seller can make between $43,000 and $46,000 per year on average. Age threshold: 13+ (with legal permission until 18) Setup ease: Beginner level, as long as there's available supply Total time to first pay: 14-20 days after a sale Etsy, a selling platform for independent creators and sellers, generated revenues worth $2. 7 billion in 2023. So if you enjoy creating handicrafts like pottery or jewelry, you can build your store on Etsy to easily make money online. Setting up your profile is pretty straightforward, but the competition is high, so it’ll take some time to be more visible. Read this manual and learn how to create a successful Etsy shop online. Before opening a shop, ensure that your products are allowed on the platform and that Etsy Payments are available in your location. You should also follow the laws that apply to online business in your country. What you can sell: Handmade items Vintage items (20+ years old) Craft supplies Digital items What you can’t sell: Alcohol, tobacco, and substances Animal products (e. g. , leather) Internationally regulated items Mature content Find more information about what you can or cannot sell on Etsy here. 8. Publish an Ebook Revenue potential: You can make from $5,000 to $8,000/month on average. Age threshold: 18+ Setup ease: All levels, may vary based on publishing platform Total time to first pay: One month+, depending on sales With the rise of self-publishing, writing and publishing your ebook to make money online is now possible. So if you enjoy storytelling, why not give it a go? To create a polished ebook, apart from a writer, you need a designer and an editor to ensure that the output is as great as possible. You can hire freelancers to help you out. Then you can submit it to a self-publishing platform and focus on promoting it. However, before submitting it, check each company’s royalty policy to see the rate you’ll receive for every sale. Let’s see some self-publishing platforms: Barnes & Noble Press: They offer a dedicated calculator to measure royalties. When published by B&N Press, you can earn a flat 70% royalty rate. Amazon Kindle Direct Publishing: You can make up to 70% royalty on sales. Smashwords: You earn a 60% royalty if your ebook is sold via a retailer or at least 80% if they get it straight from Smashwords. Apple Books for Authors: They provide authors with 70% royalties. Check the requirements of your preferred self-publishing platform and follow their instructions to publish your ebook successfully. You can make it work as long as you have a solid product with a topic that excites readers. 9. Take Up Freelance Work Revenue potential: Up to $5,000+ monthly on average, based on your expertise, experience, and effort. Age threshold: 18+ Setup ease: All levels, depending on the industry and position Total time to first pay: One month+ based on the project Becoming a freelancer is one of the most popular ways to increase income. This is even more workable for professionals specialized in web development, copywriting, graphic design, or digital marketing, to name a few. You can start by building a solid portfolio and joining professional social media platforms like LinkedIn or Behance. You can also visit these helpful websites to find projects made for you: Fiverr: Best for web development, digital marketing, and social media Toptal: Best for software development, finance experts, product and project managers SolidGigs: Best for writing, web design, graphic design, web development, and marketing Upwork: Best for web design, branding, and programming Flexjobs: Best for transcribing, copywriting, and content marketing Once you get in the flow, ask your customers if they can leave a kind review to benefit from the power of social proof. As you get better at it, you can increase your payout and even commit to freelancing full-time if you wish. Or you can just roll out by doing side gigs in your spare time without sticking to a long-term plan. 10. Build a Membership Site Revenue potential: Successful websites can make up to $200K annually. Age threshold: 18+ Setup ease: All levels Total time to first pay: Immediately after website launch If you already have a blog or a website with many resources, like articles and how-to guides, you can create subscription plans. Craft exclusive content for loyal subscribers or customers and make extra money. What kind of content can you build for this purpose? E-books, infographics, and exclusive newsletters are great options. Moreover, you can create backstage content or Q&As to attract more community members if you're a YouTuber. Check out Sew It Academy as a reference. They offer a monthly membership offering courses and resources to sewing lovers at an affordable price. Looking for top membership website platforms? Check out this list: Kajabi Paperbell MemberPress MemberSpace Kartra Once you find the best platform and start your membership plans, make your pricing accessible for multiple people to increase your subscriptions. 11. Create a Podcast Revenue potential: Approximately $500-$900 for 10,000 downloads per episode. This range can fluctuate based on affiliate sales and the audience’s support. Age threshold: 18+ Setup ease: Beginner lever, as long as equipment is available Total time to first pay: 6-12 months depending on following and monetization tactics Another excellent option for people who love to narrate stories with specific expertise or a journalist’s flair is podcasting. Start your show on Spotify, Apple, and Google Podcasts if that sounds like you. Source Find a concept that fascinates you, from music to yoga and well-being, and choose relevant topics to attract your audience. It’s also wise to watch your competitors’ content to see trends or fill the gaps. You can go solo or bring guests to add value to your podcast. But how exactly do you get paid for podcasts? Usually, you earn money from sponsorships, affiliate links, or support straight from your audience using platforms like Patreon. Once all the essential elements come together, create a website or an RSS feed at existing sites to host your podcast and start promoting it on social media to gain more traction. Top Podcast Hosting Websites If becoming a podcaster is something that appeals to you, here are some hosting sites for starters: Buzzsprout Captivate Transistor RSS. com Check out their features and pricing to find the best plan for your needs. 12. Do Voice-Overs Revenue potential: According to ZipRecruiter, entry-level voice actors can make between $13,500–$32,000 annually. Age threshold: Any (children with legal permission) Setup ease: All levels Total time to first pay: It varies depending on the project Another excellent option for people who love storytelling, singing, and acting is doing voice-overs. Having a talent for it is essential, as all companies require you to send a sample of your work to see if your voice fits their projects. If you start doing voice-overs, many opportunities, such as commercials, demos, movie trailers, and audiobooks, can land in your hands. So if you have a strong and dynamic voice and are interested in bringing new worlds to life, start practicing today to claim your next side gig. Want to launch your next voice-over work and make money online from it? Some great websites to look at are: Voices. com Voices123 Fiverr To demonstrate your ability to narrate your client’s story and experience, you should master breathing techniques and warm-ups. Once you get the job, you’ll need a high-quality microphone and recording software to excel. 13. Become a Virtual Assistant Revenue potential: The average hourly rate is $16 - you can earn from $21-56K annually, based on the business. Age threshold: 18+ Setup ease: All levels Total time to first pay: One month plus, depending on the position Many businesses need a part-time workforce to complete administrative tasks for them regularly, e. g. , scheduling appointments, arranging travel, etc. You can complete these tasks online, so it’s the perfect solution for people with limited availability who want to make money from home. You need time management, organizational skills, and attention to detail to succeed in these side gigs. They may ask you to demonstrate previous experience in Excel or scheduling software, but usually, these jobs are suitable for people with little or no previous working experience, depending on the industry. You can find a virtual assistant on websites like Fiverr, Upwork, and Wishup or well-known job boards such as CareerBuilder or Indeed. 14. Create an Online Course Revenue potential: You can earn $0-$50K monthly based on your audience and pricing. Age threshold: 18+ Setup ease: All levels, high expertise in your field Total time to first pay: Immediately after the website launch Online courses are one of the most successful content types to attract people to your website and make money online. Create on-demand courses and share your expertise with your audience. Search for trending themes to understand what people need to learn to create competitive content. As with previous methods, checking what other course creators do is always good to find a unique angle. In short, a successful online course consists of clear learning objectives, exciting yet challenging content, and some form of interaction. For example, you can create a community or a forum so that attendees can share their questions and experiences. Finally, you can host this webinar on your existing website by adding a plugin or joining a dedicated e-learning platform. Let’s see some examples: Skillshare Udemy Teachable Learnworlds Once everything is set, you can build a marketing plan to promote your course to your target audience and increase sales. 15. Become a Twitch Streamer Revenue potential: Streamers with small channels can make from $50 to $1,500 per month on average, while expert streamers can reach $5,000. Age threshold: 18+ (you can start an account at 13 with legal permission) Setup ease: All levels Time to first pay: 1-2 months If you’re a member of Gen Z, you’ve probably heard of the mighty video live-streaming service Twitch. Even though it started as a platform for gamers, people from various industries have joined. If you’re already a Twitch lover willing to try to grow your audience, there are many ways to make good money online from it. Let’s explore the basics: Subscriptions - viewers can subscribe to your platforms once or periodically, selecting their favorite plan. Bits - virtual elements users can buy to “cheer” and support their favorite streamer. Ads - this makes sense for channels with bigger audiences, and you schedule them straight on Twitch. External sources - sponsorships, donations, affiliate programs, merchandise, etc. So take this opportunity seriously if you love connecting with people in real-time and have something meaningful or fun to show them. 16. Become an e-Tutor Revenue potential: The average hourly rate for online tutors is $18. 30. Age threshold: 18+ Setup ease: All levels, high expertise is required Total time to first pay: It varies based on job type During the pandemic, work from home and e-tutoring became vital, and many teachers started to use video calling software like TrueConf, Zoom, and Meet to connect with their students. This has opened a new pathway to how teachers and mentors can deliver tutoring and training. So if you are an expert in a particular field, why not share your knowledge with other people? From maths to foreign languages and writing, find your hen with the golden eggs and get ready to share your know-how with enthusiastic students. However, you should treat this gig more diligently, as you work directly with people. Prepare your classes beforehand to satisfy your students’ needs. Here are some useful platforms to visit if you’re considering e-tutoring: Job boards: Find available job postings on websites like Indeed or Craigslist. Tutor. com: Tutors are paid a set hourly rate, including incentives for high-quality tutoring. Care. com: You can find different gig types, from childcare to tutoring. Every platform has different requirements for tutors, like previous teaching experience or graduate degrees. Most require you to complete an assessment before accepting you, so read the instructions carefully. 17. Do Micro-Jobs Online Revenue potential: You can earn up to $100 for each micro-job, depending on your effort. Age threshold: 18+ Setup ease: All levels Total time to first pay: Depending on the project You can search for micro-jobs if you’re looking for easy side gigs to make money online occasionally. For example, transcribing would be a solid option for you. You’ll get to transcribe specific audio or video files within a deadline. In most cases, the faster you type, the more money you’ll get. Apart from transcribing, you can also consider other relevant micro-jobs like translating, data entry, or AI editing. The first applies to native language speakers or professionals with relevant licensing, while the latter to detail-oriented people with organizational skills. Interested in relevant side gigs? Have a look at these websites: Amazon Mechanical Turk: Best for image/video processing, data verification and cleanup, and information gathering Fiverr: Best for logo design, translating, social media, illustration, etc. Upwork: Offering many job categories and opportunities To deliver those tasks, you need a stable internet connection and a highly functioning computer to do the work. In some cases, especially in design and development, you may be asked to showcase your previous work to get the job. 18. Sell Your Stuff Online Revenue potential: It depends on the product you sell and its quality Age threshold: 18+ Setup ease: Beginners, no strong requirements Total time to first pay: Immediately after purchase If you want to make money online fast and receive it upfront, consider selling second-hand items. From T-shirts to furniture, find all the neat items you don’t need anymore and prepare to give them out. To ensure that the price you ask for is decent, search for the original price and reduce it based on the current quality. Source You can also sell your tech gear, like old laptops or cameras, or even trade them to get cash back. It’s not a practice that will bring you a lot of money, but it can help you make it fast. Let’s see some websites you’ll find helpful: Facebook Marketplace Craigslist eBay OfferUp Ensure that the items you sell are in good condition, as some platforms will require proof to secure their shoppers. Therefore, to promote these items on the platforms above, you’ll need to take high-resolution photos or videos to attract the right consumers. 19. Complete Online Surveys Revenue potential: The range varies based on the items you complete. For example, for 30 monthly surveys, you may end up with approximately $150. Age threshold: Depending on the survey requirements, usually 13+ Setup ease: Beginner level Total time to first pay: It depends on the provider One of the easiest ways to gain extra dollars is by completing online surveys from home. Many businesses conduct market research to get the consumers’ opinions before launching a new product. However, this method will not bring you big cash. Consider it more if you need to make some pocket money in your extra time, as the pay for a single survey hardly ever exceeds $5. Moreover, sometimes, businesses provide participants with gift cards or similar incentives instead. Finally, read each survey's instructions carefully as there might be demographic limitations, e. g. , occupation or location. Online Survey Websites Let’s see some top online survey sites: Swagbucks: You earn points by watching videos, shopping online, and taking surveys. You can redeem them in gift cards or cash via Paypal. Survey Yeah: An online survey community with surveys from multiple industries, available for people aged 18+. Branded Surveys: An online survey program with an easy-to-use dashboard and a point redemption system. 20. Test Websites and Apps Revenue potential: If you complete several tests monthly, you can earn approximately $140. Age threshold: 18+ Setup ease: It varies, usually intermediate to advanced Total time to first pay: 1-3 months Are you a tech-savvy person with a keen eye for detail? Then there’s one excellent side gig you can’t miss out on–website testing. Long story short, you’ll be among the first people to navigate new apps and websites and share feedback to improve their functionality and design. The rate per test varies based on the methods business owners and UX specialists use. For example, the rate usually gets higher if you participate in live sessions. Here are what sites you can visit to get started: Usertesting: You will complete a quiz, and if you pass, you will be matched with test opportunities based on your results. You’ll usually receive payment by Paypal one week after completing the test. Ubertesters: This app is mainly for QA testers with rich theoretical knowledge. You can participate in projects from big brands, testing pre-released websites, apps, and games. Userbrain: After you pass the qualification test, you can participate in 5-20-minute tests and receive $5 for each via PayPal. You must pass a qualification test to start this side hustle. So sharpen your web development, QA, and UX design skills before registering for the final stage. 21. Sell Photos Online Revenue potential: For royalty-free sales, you can earn between $0. 10 to $99. 50. With extended licenses, you can move up to $500. Age threshold: It depends on the website Setup ease: All levels Total time to first pay: Approximately 2 months If you love taking photos and have a high-resolution camera, you can consider selling them to stock photo sites. Find which categories are on demand and take some great relevant shots. You can also do the same with video footage for business owners who want to buy stock content for their campaigns to save money.... --- ### How To Create Your Marketing Calendar For 2025 > A marketing calendar is an essential tool to plan, execute and track your marketing strategies and campaigns. Learn how to create your own here! - Published: 2022-09-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/marketing-calendar/ - Categories: Marketing - Tags: Marketing - Levels: Beginner To properly handle all marketing operations of your business, plan ahead and keep track of your goals, you need a solid marketing calendar to help you. A business has many different moving parts and you surely wouldn’t want to handle all those processes and teams with sticky notes on a wall! In this complete guide, you’ll learn: what a marketing calendar is its usefulness for a business the different types of marketing calendars and how to build a marketing calendar for your business So, let’s get to it! What Is A Marketing Calendar? A marketing calendar is a written schedule of all marketing activities planned in advance. It helps you visualize your planning and meet your deadlines. A marketing calendar is usually crafted for an entire year, but it can be adjusted to half a year or a quarter, depending on your business type. It outlines all your activities month by month so you can achieve your marketing goals in each respective period. They also include all the different channels a business will leverage while also considering important dates or cultural events. For example, a marketing calendar will include your business's seasonal campaigns and other marketing campaigns planned for the holidays. Once you’ve devised your marketing strategy and a marketing plan, the marketing calendar is an essential next step useful for both managers and team members. It allows your members to stay aligned and coordinated and follow a concrete schedule to achieve their goals. Now let’s see why a marketing calendar is so essential for a business! Why Is A Marketing Calendar Important? A marketing calendar is very important since it keeps major marketing activities from getting lost and your teams focused on your marketing plan. Your team members have all the information they need in one place so they can ensure they meet each individual goal/deadline throughout the year. While a marketing calendar requires significant time and effort to create, it can help businesses of all sizes proactively plan their campaigns in advance. And without proper planning, the result will not be cohesive, which means that a company won’t be in the optimal position to attract, convert and retain customers effectively. For example, without the existence of a marketing calendar, team members would launch blog posts inconsistently, meaning that this would affect the company’s search engine optimization (SEO) efforts and “confuse” loyal followers of the brand. It is not surprising that marketers who opt to document their strategies are more likely to succeed by 313%. Documentation is critical for a business's success. A marketing calendar helps companies achieve their goals and carry out their marketing strategies and plan. Now let’s move on to the different types of marketing calendars that you can create! Different Types Of Marketing Calendars Instead of a one-size-fits-all marketing calendar, brands can utilize a range of different marketing calendars depending on the number of marketing activities, the size of the business, and the channels used. Below you’ll find some of the most common types of marketing calendars to keep your company organized: Content Marketing Calendar A content marketing calendar ensures that all of your planned content is visible in one place. The more people working in your content department, the more sense it makes to have such a calendar to keep track of what each team does and when. Your content marketing calendar allows you to track content with a calendar view, spot gaps or inefficiencies in your editorial calendar and ensure high performance. Some businesses create a content calendar template, which includes specific details for high-value projects. A content marketing calendar is a document that needs frequent updates. Moreover, it can include future marketing responsibilities as well as past accomplishments. The content marketing calendar is the key to achieving consistency in your content marketing efforts. With its help, you can create content that will truly resonate with your target audience’s needs. Remaining consistent means you can potentially attract loyal customers. Editorial Calendar (Blog Calendar) An editorial calendar (or blog calendar) is the best way to manage and track your efforts concerning your company blog. It helps remain consistent and get more readers, by tracking what works and what doesn’t. You can find an editorial calendar template online and customize it according to your needs. This means adding filters and using specific metrics. It is also useful to include links to your posts, the keywords you’re targeting with each blog as well as the keyword difficulty. In case your company relies heavily on organic traffic and SEO, neglecting your editorial calendar can have a negative impact on your website traffic. And if you aren’t using one, it might be time to use one and see the benefits for yourself! Social Media Marketing Calendar Social media marketing can get complicated, especially when you post multiple times a day. A social media calendar lets you plan social media posts across different platforms and organize tasks ahead of time. Social media calendars usually come in the form of a spreadsheet or an app/software that schedules your social media posts in advance. This type of calendar provides a useful overview of the posts that work well or not and enables your business to improve your content based on how it performs. It’s important to mention that not every business requires the same social media marketing calendar. While for some a paper or a spreadsheet will work well, others might need a specialized service that saves time, provides a clear overview, and has integrated calendar tools. If you’re looking for a social media calendar template to start planning your social media campaigns, check out HubSpot’s. It’s a great free template and an excellent starting point. Email Marketing Calendar An email marketing calendar shows the timeline of what you’re going to send to your subscribers and when. Since email marketing is among the best ways to reach, engage and retain your customers, it is highly recommended for businesses to use an email marketing calendar. To craft effective email campaigns, you need to plan in advance. What’s more, your team members must be informed and be ready to leverage potential opportunities to increase sales and conversions. But the most important benefit of an email marketing calendar is that it helps yield the maximum impact for your campaigns. Product launches, sales promotions, new functionality of your services, these all need to be put into a calendar and find out the best time to launch them. How To Build A Marketing Calendar Crafting a marketing calendar every year is a tedious task. However, it’s well worth it since it helps the marketing department achieve success month on month. Some users also feel intimidated when it comes to building a marketing calendar. In this guide, we’ll show you step-by-step how to create one yourself and use it to streamline your efforts. So, let’s get started: 1. Determine the amount of time you’ll plan for The first step in creating your marketing calendar is deciding how far ahead you want to plan. For some businesses, it is best to plan out the whole year, especially when they want to undertake time-consuming projects that require a lot of work and collaboration between teams. What’s more, planning for an entire year allows a business to get a holistic idea of the campaigns and promotions they’ll run and have better chances to execute their intended content strategy. Note: If you make a year-long marketing calendar, allow some flexibility in it. For example, there may be certain trends or cultural shifts that you’ll need to consider. If you want to be more agile or you are in a fast-changing industry, you can do quarter planning. A quarterly marketing calendar will give you enough time to execute your marketing campaigns while allowing you to optimize your marketing strategy 4 times a year. Finally, you have the option to plan only for the next month. While this option offers the most flexibility, it can be quite risky. On the one hand, you’ll be able to jump to trending and emerging topics and produce relevant pieces of content that will hit the mark. On the other hand, you’ll be spending more time planning your calendar. 2. Decide which channels you’ll use The next step is to decide which marketing channels you’ll be leveraging. Ideally, your marketing calendar should include campaigns that run in various key channels. In this way, you have the highest chances of successfully reaching your target audience and then converting them. To identify which channels will be your main ones, think of where you are most active and include these channels in your marketing calendar. Moreover, you can research and understand where your target audience hangs out and include the channels you find in the mix. 3. Choose your marketing calendar template/software If you don’t want to create your marketing calendar from scratch, you can select an existing marketing calendar template and customize it to your needs. This is the easiest and fastest way. Once you have selected your template, be sure to add filters and metrics that matter to you. This way you’ll be able to track your goals and measure your success. If there is the need for multiple team members to collaborate with each other, a good idea would be to employ a calendar tool/software. These tools can help save time in building your calendar and they feature advanced functionalities that help with project management and communication between team members. 4. Determine the team members involved Now is the time to determine the team members responsible for each item. To have a solid marketing calendar, you need to assign accountability and ensure visibility. You can get help from the team leads in your company to ensure that your marketing calendar is comprehensive and includes all the key dates, projects, and campaigns. Defining the roles and responsibilities of each team member will make things clearer for everybody and help boost productivity. 5. Brainstorm content ideas Your next step is to research and brainstorm for content ideas. One of the best ways to identify the type of content you need to create for your audience is to conduct keyword research. There are various keyword research tools to assist you in the process such as Ahrefs and Google Trends. The first thing you could do is find keywords with high search volume and low keyword difficulty. Moreover, you should check the keywords that you’re already ranking for. After identifying them, you can enrich your existing content pieces or create different content formats (that you can promote on other marketing channels you own). Another great strategy when searching for content ideas is to conduct competitor analysis. Spy on your competitors’ organic keywords and create high-quality content to surpass them. 6. Select the types of campaigns you’ll run Once you’ve found ideas for your content strategy, it’s time to select the types of marketing campaigns you are going to run. Marketing campaigns are series of messages that revolve around one central topic. These campaigns can be social media posts, email marketing campaigns, SMS messages, ads, landing pages, and so on. At this step, it’s important to be as specific as possible and put as much information as you can. Detailed planning in advance will be tremendously helpful at the stage of creation later on. Potential types of campaigns you may want to consider include: Promotions and Sales: Target existing customers with promotional messages and ongoing sales during specific periods. You can amplify the impact of your campaigns by offering coupon codes, free shipping, etc. Product launches: Usually they are campaigns of large scale. They will require social media posts, emails, blog posts and preparation in terms of product development. Content-driven campaigns: These campaigns are structured around infographics, case studies, webinars, etc. It’s a good idea to put content on social media platforms or share it via email. Holiday campaigns: These are very specific campaigns around major or minor holidays. Such instances include Black Friday, Thanksgiving, Halloween, etc. Giveaways/Contests: Sometimes they are ad hoc campaigns, but it’s best to plan them in advance. They have the power to increase engagement and bring more followers to your brand. Include in your marketing calendar potential collaborations with influencers. 7. Review and upgrade your calendar This is the final step of the process. However, it is one of the most important parts since it helps in the improvement of your marketing calendar. In this step, you’ll need to evaluate whether your strategies are working and measure their performance. Your analytics will give you the answers you seek. Did you omit anything from your calendar? Were the deadlines met? Are there any suggestions for improvement? These are questions that will help you improve your marketing calendar and get it to the next level for the next quarter, year, etc. Holiday Marketing Calendar for 2023 We’ve compiled a useful holiday marketing calendar that you can use to plan your marketing campaigns for all important dates of 2023. It is categorized by month. January 2023 January 1 – New Year’s Day January 1 – Science Fiction Day January 14 – National Dress Up Your Pet Day January 17 – Martin Luther King Jr Day January 20 – Get to Know your Customers Day January 29 – National Puzzle Day February 2023 February 1 – Lunar New Year February 9 – World Pizza Day February 14 – Valentine’s Day February 15 – Singles Awareness Day February 21 – Presidents’ Day March 2023 March 1 – Mardi Gras March 2 – Ash Wednesday March 8 – International Women’s Day March 17 – St. Patrick’s Day March 18 – World Sleep Day March 19 – Let’s Laugh Day April 2023 April 1 – April Fool’s Day April 10 – Siblings Day April 17 – Easter April 22 – Earth Day April 27 – Denim Day May 2023 May 3 – Teachers’ Day May 5 – Cinco de Mayo May 8 – Mother’s Day May 13 – Friday the 13th May 30 – Memorial Day June 2023 June 8 – Best Friends Day June 14 – Flag Day June 19 – Juneteenth Independence Day June 19 – Father’s Day June 21 – First Day of Summer July 24 – Parents’ Day July 2023 July 4 – Independence Day / 4th of July July 8 – National Video Games Day July 17 – World Emoji Day July 17 – Ice Cream Day July 20 – National Hot Dog Day July 30 – Friendship Day August 2023 August 5 – International Beer Day August 8 – International Cat Day August 9 – Book Lovers Day August 26 – National Dog Day September 2023 September 5 – Labor Day September 11 – Grandparents Day September 21 – International Day of Peace September 22 – First Day of Autumn / September Equinox September 27 – World Tourism Day September 30 – International Podcast Day October 2023 October 5 – World Teacher’s Day October 10 – World Mental Health Day October 24 – Diwali October 31 – Halloween November 2023 November 6 – Daylight Savings Time November 11 – Veterans Day November 15 – National Entrepreneurs Day November 24 – Thanksgiving November 25 – Black Friday November 26 – Small Business Saturday November 28 – Cyber Monday December 2023 December 16 – National Ugly Christmas Sweater Day December 18 – Free Shipping Day December 24 — Christmas Eve December 25 — Christmas Day December 26 — Boxing Day December 31 — New Year’s Eve Final Thoughts As you saw in the previous sections, a marketing calendar is absolutely essential for a business. You need to decide on the format of your calendar, plan ahead and optimize your strategy along the way. The more details you put down, the easier it will be to keep track of your efforts and performance. If you decide you want to take it to the next level, you can download or create a marketing calendar template of your own that you’ll be able to use year after year. --- ### How to Build An Email List: 14 Proven Tactics [2025] > Looking for the ultimate ways to propel the growth of your list? Here's the step-by-step guide on how to build an email list from scratch! - Published: 2022-09-15 - Modified: 2025-05-07 - URL: https://moosend.com/blog/how-to-build-an-email-list-from-scratch/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Figuring out how to build an email list from scratch may seem daunting, especially if you’re planning to do it fast and efficiently. However, it’s definitely worth putting in the work early on since your email list is going to be your most important investment. Targeting your audience through email marketing is a proven and effective method still driving an impressive ROI of $42 for each $1 spent. This guide will explore and explain 14 effective tactics that you can leverage to build your email list from scratch quickly. And best of all, by following these tactics, you’ll not just acquire new email contacts but a loyal and engaged subscriber base. So, without further ado, let’s see those tactics! 1. Choose A Trustworthy Email Marketing Platform The first step to building an email list is to select an email marketing platform. At first, sending basic email campaigns and managing your first contacts may be feasible through platforms like Gmail and Outlook. But to efficiently manage and organize your growing email list as well as send automated email campaigns, you need a reliable email marketing tool. So, you need a platform that you can grow with and rely on its features to create engaging emails. Choosing to invest in a robust email marketing platform will help you not only save precious time while building your email list from scratch but also capitalize on the full potential of email marketing right from the start. Moosend is no stranger to that. By registering for a free account you get access to tested and effective subscription forms to boost email signups, as well as advanced segmentation options to maximize the efficiency of your campaigns. But don’t take my word for it. Check it out yourself! Start building your list now - Try Moosend If you’re planning to build your list organically, you might want to look for other useful features in the email marketing platform of your choice. Such features include a landing page builder, marketing automation, and finally, A/B testing capabilities. Estimated percentage of new subscribers: 50-60% 2. Give People Incentives to Sign Up Having chosen an email marketing platform, you need to set up a way to start collecting emails on your website. But before you do that, you need to be able to entice people to sign up, namely, give them a reason to want to give you their email address. Naturally, people won’t provide you with their email addresses for nothing. So, creating a simple email signup form saying “Sign up to our email list to receive our latest great content” will probably see low conversion rates. One of the best ways to capture someone’s email is to create a lead magnet that entices them to sign up. Some ideas include: A free eBook A checklist summarizing steps from a blog post A PDF version of a blog post or case study A cheat sheet A coupon A webinar registration A template or worksheet A free course or email series All of these offers give the visitor an incentive to sign up using their email address. Depending on your target audience and their needs, you can create lead magnets that will work best. But generally, you’ll find out that using a combination of these different ideas will give you the best results. Moreover, as your marketing strategy evolves, content upgrades (a bonus piece of content specific to a particular blog post) will give you optimal results. Estimated percentage of new subscribers: 25%-50% depending on how strong the incentive is! 3. Create Pop-Ups For Your Website Pop-ups may have the “notoriety” of being annoying and disruptive, but if they are carefully crafted and have a clear purpose, then they can be the game-changer in building your list. One key tip I can give straight away is that you must have user experience in mind when creating your pop-up forms. This ensures that your pop-ups are relevant and well-timed. Now, there are various ways to utilize pop-ups. For example, you can create a “surprise” pop-up box that appears after the user has spent some time on the page or alternatively has scrolled and interacted with the page. This can offer a discount for their first purchase, for instance. As you can see in the example by Sierra Designs, your pop-up can be simple and straightforward, without the need to spend tons of time and effort to create it. On the other hand, if you have a clearer understanding of your audience, you can leverage that and create a more visual form that also emphasizes the value of your offer. You’ll also see that Flash Tattoos’ form asks for the user’s DoB, which will help create personalized birthday campaigns. So, in general, marketers have to make their pop-ups appealing through high-quality content and irresistible incentives such as freebies, coupon codes, etc. There are various online form builder tools that can help you create beautiful forms that look like they were made by professionals! Estimated percentage of new subscribers: 10-30% 4. Craft CTAs For Your Website/Landing Page It’s understandable that very few people are going to search for the way into your mailing list. Therefore, you need to provide them with various options to do so through your content or web pages in general. You need a well-defined workflow strategy to be successful at building an email list. Build a user flow design that defines each step of the process right from the traffic acquisition channel to the lead magnet you will be using, up to the welcome mail and sequences you will be deploying. This makes it easy to test different strategies, and benchmark them. If your digital marketing strategy includes any form of content marketing, then this is what you need. First of all, it would be a waste to have great resources for your audience and not leverage them to grow your list. For example, suppose you have created a beginner’s guide on buyer personas and you have substantial traffic. In that case, it’s more than a must to entice people to subscribe to your email newsletter by creating a CTA like “Get these 4 BONUS Buyer Persona examples and increase your sales today! ” Even if you don’t have a ton of resources to create such high-quality material, as long as you provide value to your audience, people are going to appreciate it. And, of course, they won’t feel “forced” to subscribe to your newsletter. Estimated percentage of new subscribers: 15-20% 5. Create A High-Converting Landing Page When building your email list from scratch, it’s smart to utilize other ways apart from your homepage. In this case, by creating one or more landing pages that are directly linked to your LinkedIn ads, Facebook ads, etc. Let’s say you want to offer free shipping, an exclusive offer, or a limited-time sale. It’s far better to direct users to a dedicated landing page than send them to your homepage and risk them getting lost. As you can see in ProBlogger’s landing page, the message is clear (exclusive offer for new subscribers) and the value is emphasized (receive 180 blog post ideas). So, in comparison with the homepage, it is highly focused on converting people and acquiring their email addresses. In order to capture the user’s attention and lead him towards the desired action, online businesses have to create a seamless experience for them. The transition from the ad to what users see next has to be “frictionless” and relevant. Generally, to create a high-converting landing page, you need three key elements: a strong headline emphasizing the benefits that the users get enticing copy to capture their attention a powerful image to accompany the message You can reap the benefits of high-converting landing pages with the help of Moosend’s Landing Page builder. Don’t hesitate to sign up for a free account to test it out, and if satisfied, join one of our paid plans starting at $9/month. Estimated percentage of new subscribers: 50% 6. Leverage Your Social Media Accounts Social media are a strong aid that can help propel the building of your email list. If your business is doing social media marketing apart from email marketing, then it’s a necessity to leverage this channel. First of all, you can include a sign-up button or opt-in form on your Facebook page to boost your overall lead generation. It’s easy to do and if you’re just starting out, it can mean a lot. Additionally, you can run a social media campaign encouraging your social media followers to join your newsletter. As you know, social media offer a huge reach and increased visibility, so whether you have a small business or not, this is definitely worth doing. Moreover, social media can be utilized to help with advertising. It’s a good idea to run ad campaigns offering exclusive discounts and coupons for people that sign up on your list. Facebook also offers the chance to run Lead Ads, which allow in-platform form submission that minimizes friction. Such ads are mobile-friendly and don’t require the creation of a landing page. Finally, as it will become apparent in the following tactics, social media are an excellent way to promote your contests and giveaways and maximize their reach. Estimated percentage of new subscribers: 15% 7. Run A Viral Contest A viral contest is a contest that encourages people to share it in exchange for bonus entries. For example, you may provide 25 bonus entries for each referral that then signs up to the contest. In order to sign up, the person has to enter their email, which makes this a great list building technique. This option is a great one to start out with because it encourages participants to do your marketing for you and entices people to sign up. But that’s not all to it! Viral contests are a cool way to have people make user-generated content (UGC). This kind of content, apart from being original and authentic, has the power to increase trust in a brand and encourage more people to connect with it. This practically means more signups, some of which will inevitably turn into new customers. So, you have a double benefit by utilizing UGC. Estimated percentage of new subscribers: 35% 8. Manually Reach Out To Your Personal Contacts Another idea regarding how to build your email list is to reach out to your personal contacts. There are likely at least a few people on your contact list that would be interested in signing up. Send an email to let them know that you are creating an email list and explain why it will be beneficial for them to sign up. You can also encourage them to share the news with their own contact list. You can do the same thing if you have a user base for your product but don’t have an email list for promoting content. Reach out to your users, asking if they would also like to receive your emails regarding your latest and greatest content. Estimated percentage of new subscribers: 80% 9. Create A Referral Program For New Signups Nothing can be more impactful in growing your email list fast than having your own customers spread the word about you and your brand. A direct recommendation from friends is a sure way to convince people to join your list, let alone trust your brand and purchase from you. Therefore, it’s essential to craft and establish a referral program for new subscribers. People naturally want to make their friends happy, so you need to give them the chance to do so. What’s more, you’ll be giving them a good reason for doing so. Of course, by providing additional incentives for them. And that’s the most basic rule in marketing, namely providing more value! Discounts, special offers, redeemable store points all work well. The secret of hacking your way into a bigger and more engaged email list is to make people who like what you’re doing a part of the process and your growth. Referral programs are among the most popular tools used in eCommerce to build a strong and loyal subscriber base. Fortunately, there are various tools out there that make the whole process straightforward and user-friendly while eliminating the need for advanced knowledge. Such tools include ReferralCandy, Tapfiliate, and Partnerstack, to name but a few. Estimated percentage of new subscribers: 30% 10. Host A Giveaway Giveaways are yet another powerful tactic that most eCommerce stores leverage nowadays to acquire new email subscribers. The reason behind their efficiency is that news of the giveaway spread fast and you can collect tons of email contacts in a short period of time. This is especially true when you’re utilizing social media channels, such as Facebook or Instagram, which are not only popular but also reasonable in terms of advertising costs. There is one essential rule you need to follow when creating your giveaway. The prize that you’re giving away has to be relevant and directly aimed at your target audience. In this way, you’re not just getting more subscribers to your email list. You’re acquiring qualified leads, which are essential to the growth of your business. To give you an example, if your audience is interested in tech products, then your giveaway should feature a relevant prize rather than a car, let’s say. The example below is created through Gleam. There are various other giveaway tools or WordPress plugins that you can use to create cool giveaways, such as Rafflecopter and Woobox. Another way of running sweepstakes is FindKeepLove. FindKeep. Love is a full-service co-sponsored sweepstake facilitation service, FindKeep. Love contributes to the traffic and reach of your campaign, which is a major differentiating factor from the sweepstakes software on the market. Last but not least, giveaways have the additional benefit of increasing brand awareness. There is no harm in luring in new potential customers while growing your list at the same time. Estimated percentage of new subscribers: 30% 11. Use A Scroll box Presenting your audience with a call-to-action at the right time is of utmost importance. This is why scroll boxes are necessary for lead generation. Depending on the content of the page, a popup triggered when website visitors reach a certain point can be a subtle yet effective way to capture their email address. It all comes down to determining when users are likely to be ready to convert. This “right time” can be identified by business owners through A/B testing, based on the visitors’ on-page behavior. Estimated percentage of new subscribers: 10% 12. Experiment With Pop-Up Forms (Exit-Intent, Inline, Full-Page) We’ve talked about some of the triggered pop-up forms, but there are more options for you to utilize and experiment with. There are also hundreds of pop-up examples out there to draw inspiration from! First of all, you must consider using exit intent subscription forms, which essentially appear before website visitors when they “sense” their intention to leave the page. They are helpful to have as they can bring signups that might otherwise be lost. To maximize their effectiveness, be sure to craft engaging copy. Here is an example from BigCommerce. Next, try out some attention-capturing alternatives, such as inline forms or full-page ones. Inline forms have the ability to blend perfectly with the rest of the page’s content while at the same time grabbing attention. Check out the example from HappySocks. This is a discreet yet intriguing way to encourage new subscriptions without interfering with the user’s experience. On the other hand, if you want to make sure you have the visitor's attention, you can leverage the power of a full-page one. Make a strong value proposition and it won’t go unnoticed. Estimated percentage of new subscribers: 10-15% 13. Encourage Signups Through Your Email Signature Another practical tactic to boost the growth of your email list is to include a newsletter signup link in your email signature. It requires minimum effort, it’s easy to set up, and of course, it’s perfect if you’re growing your list from scratch. Think of it like this. You and the other company employees communicate daily with various other people through email. By having a signup link in your email signature, you give people the chance to explore your company in more depth. Of course, if those interactions are successful and fruitful, the chances are that those sent emails may attract more new subscribers. Estimated percentage of new subscribers: 5% 14. Complement List Building With Offline Methods Pop-ups, sidebars, landing pages all work great. But it would be a waste not to leverage the available offline methods to grow your list. First of all, if you have physical stores, be sure to leave your business cards on the counter or booth. Additionally, encourage people to leave their own business cards for an effortless email signup experience. However, this means you’ll have to manually do the work afterward and send a double opt-in email. Finally, if you’re participating in events or fairs, be sure to have a registration list having a box for email addresses so that you can collect them. Estimated percentage of new subscribers: 7-8% Takeaway Building an email list from scratch cannot happen overnight. However, by following these simple and effective tactics mentioned above, you’re increasing your chances of building your new email list in half the time! Some methods will work better than others. But at the end of the day, what’s important is to combine them and get the best possible result for your business. As you familiarize yourself with techniques on how to build an email list, you’ll want to move on to more advanced ones like webinars and podcasts. Remember! What matters is not how fast you can build your list but how effectively you acquire new leads to be able to retain them. And if you need a great tool to not only capture but also nurture your audience, you can give Moosend a try! --- ### How to Use a Countdown Timer in Emails [+Examples] > You're losing vital revenue if you aren't leveraging the power of a countdown timer in email! Change that today and enjoy the benefits! - Published: 2022-09-14 - Modified: 2025-02-14 - URL: https://moosend.com/blog/email-countdown-timer/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner Imagine opening an email and seeing a countdown timer ticking away, urging you to act before time runs out. This isn’t just an eye-catching trick—it’s a powerful tool that can drive engagement, create urgency, and boost conversions. A countdown timer can speed up your customers’ decision-making process and urge them to act. If you’re looking to boost your email marketing campaigns through this practice, this guide will show you the way. Learn its benefits, how to add it to your emails, and successful campaigns that nailed this practice. Why Do You Need a Countdown Timer in Your Email? Here are some tangible benefits you can get from using timers in your email campaigns: 1. Create a sense of urgency Countdown timers in emails help digital marketers add a sense of urgency to their campaigns. People highly interested in a product or service are highly likely to move to the checkout if they sense that time is limited. So apart from using time-sensitive language, such as “Few days left” or “Buy now,” a visual element like this will let you maximize that effect. 2. Mention scarcity By leveraging the scarcity principle, companies instigate in consumers a need to own something that is selling out fast or one that is in limited supply. Complementing email marketing campaigns with timers is a great way to capitalize on this social phenomenon, encouraging users to take immediate action. 3. Allow consumers to plan Countdowns can help consumers plan ahead, especially during peak seasons, such as holidays. If you run an eCommerce store and send a drip campaign series with countdown timers well in advance, you give your subscribers the chance to plan their budget and even increase their savings. 4. Build up hype Counting down towards your new product launch, next important event, or secret sale, you can create a feeling of anticipation for your audience. Apart from higher conversions, the anticipation will also promote social sharing and bring more people on board through word of mouth. 5. Convince and convert Countdown timers act as reminder of the expiration day of the offer. Set a clear deadline and create the so-called FOMO effect to increase conversions, using high-converting design, straightforward copy, and stunning visuals. Types of Countdown Timers in Emails There are two main types of timers you can embed in your emails–HTML code-timers and GIF countdown timers. HTML ones offer more customization options, while animated GIF timers are more basic and have limited functionality. To set them up, you’ll need an email marketing platform with related capabilities. For example, Moosend offers a built-in custom countdown timer, easy to set up. You get a real-time countdown timer that shows the true number of days, hours, minutes, or seconds remaining until the offering expires. So, every time your subscribers open their email to see how much time they have left, they will be getting an actual update on the remaining time. As soon as the offer expires, subscribers who open that email will see 00. 00. 00 on their countdown timer. Check out the expired Halloween deal to understand how that looks like: Want to replicate that email? Sign up for a Moosend account or request one month for free to add urgency to your campaigns. Start for free 10 Successful Countdown Timer in Email Examples The possibilities are endless when it comes to how you can use countdown timers in your email campaigns. However, as the ancient Greek philosopher, Aristotle said “everything in moderation. ” So, this great tactic should not be overused without a proper strategy in mind. We’ve compiled a list of urgent emails with countdown timers to inspire you. 1. Maze – Event registration Subject line: Have you registered for Disco Conf yet? When hosting an event or webinar, you certainly want to attract as many people as possible. Using a countdown clock for your special event adds urgency to save a spot and creates buzz around your event. It’s also a reminder for people about your online get-together. So, the addition of a countdown timer in your email serves multiple purposes. 2. MOO – Sale ends soon Subject Line: “QUICK! Sale ends tonight! ” Moo combined the countdown timer on top with an animated GIF image of an hourglass. This is a nice combination as it adds one extra visual element, indicating that the customer needs to act before the end time. As for the email copy, it states only the bare essentials and leads the viewer straight to the CTA. 3. Harry’s – Holiday sale Subject Line: “You better hurry... ” This email is part of Harry’s holiday email marketing campaigns. Countdown timers are an absolute must in such campaigns because customers face the anxiety of their gifts arriving on time. The background color is aligned with the brand colors, while the email copy is smart and action oriented. The reader is led to the CTA through a simple layout, which urges them to “shop immediately. ” 4. Ray-Ban – Early access for subscribers Subject Line: “Last Hours // Black Friday Early Access” Ray-Ban’s email features exclusive early access to the Black Friday Sale for members of their loyalty program. The countdown timer on the top is hard to skip. The email surely has the feeling of belonging to an exclusive group and that’s what makes it powerful. The countdown timer’s use here is to highlight the urgency in using the promo code supplied in the email and enjoying a discount that others won’t be able to have after the countdown expires. 5. Farfetch – Limited time offer for free shipping Subject Line: “Free shipping for your saved items! ” Free shipping is among the top 3 conversion tactics. Couple that with a countdown timer and raise the conversion rate faster than ever. Farfetch makes good use of the countdown timer to urge consumers to seal the deal. This means more revenue for the company, which otherwise might be lost. 6. MAC – Loyalty program with exclusive rewards Subject line: “Are you a M·A·C Lover? Hurry, join before March 9! ” From email design to colors and copy, this email by MAC Cosmetics is spot on. The countdown timer is placed in a visible position engulfed by an eye-catching pink stripe. The best thing about this email is the wording and how much it urges you to act on the spot. By the time you reach the CTA you already know you’re in for a treat. 7. Burberry – Limited release/new product launch Subject line: “B Series 17 February Is Now Live” When you announce a new product or make a limited release, it’s important to make a statement. Thus, you need an eye-catching email template to support your announcement. In this example by Burberry, the email design is elegant and purposeful. At the center of the email lies the countdown clock, while the accompanying email copy is there to state the exclusivity of the product. We all know that consumers can “go crazy” to partake in such limited runs, so a countdown timer cannot be absent. 8. Bonobos – Everything is on sale Subject Line: “Ends 25% Off Everything | 30% Off $200+” Bonobos ran a sitewide 25% discount. For large orders, the benefit was even greater. They’ve kept the email design simple with emphasis on the benefits of acting before the expiration date, specified by the countdown timer at the top of the campaign. Finally, the promo code is essential to track and measure the campaign's effectiveness. 9. Forever 21 – Abandoned cart Subject Line: “Yay! Good news about your order... ” An interesting alternative to the classic cart abandonment email campaign is the one above by Forever 21. Instead of just reminding their customers to finalize their purchase, they added a countdown timer to make it more urgent. Plus, this effect is emphasized by the actionable call-to-action button, inviting recipients to “get ‘em now. ” 10. MVMT – Extended sale Subject Line: “Prices Go Up Tomorrow” MVMT decided to extend their Cyber Monday sale, so it would be an omission not to include a countdown timer to nudge those wavering customers into purchasing before the end date. The huge countdown clock along with the excellent email subject line will make even the hardest consumer “break”. How To Add a Countdown Timer to Your Emails with Moosend Follow the steps below and you’ll have it set up your countdown timer inside Moosend’s editor in simple steps. Bored of texts? Watch the video version! 1. Start creating your campaign Log in to your Moosend account, hover over the add icon, and click on “New Campaign. ” From the available options choose “Regular campaign” and click on “Create. ” Now you’ll be able to set basic settings. First, set the campaign type to “HTML” since it’s the option that allows countdown timers to work. Then, you’ll need to give your campaign a name, subject line, and preview text and then fill in the rest of the details. Then click “Next. ” After that, you’ll be asked to select a mailing list. You can either create on the spot or leave that for later by clicking “Next. ” Not a Moosend member yet? Sign up today or request one month for free to try out our features. Start for free 2. Hop into the editor and select a template Now it’s time to hop into the Campaign Editor and start designing your email. To do that, click on “Start designing. ” Once you’re inside the Editor, click on “Template Library” and select the email template that you want to add a countdown timer to. 3. Add a timer item Now click on the “Items” button, found on the left side of your Editor page. Drag and drop the “Timer” item into an empty container inside your template. Ensure that the container is in “Full Width,” as that is the only container size that can accommodate a Timer item. Your email will be looking like this after this step: 5. Customize your timer Click on the “Timer” and its settings will appear on your right. You can change all sorts of things like the background color, font, label color, time color and theme of the timer. For the theme, you have two options, plain or boxes. You can change the shape of the box by increasing the “Box radius. ” Increasing the radius to “60” will make your box a circle, for example. Then, hit the “Generate Timer” to see the changes in real time. Otherwise, you won’t see them until you click that button. 6. Set the expiration date The next step is to specify the date and time that your timer will reach zero. To do that, click on “Date” on the timer settings list. A calendar will appear that allows you to set the day and the exact time (on the other tab) that your timer will expire. Keep in mind that the time you set the timer is based on your time zone and will expire at the same time for all users. 7. Generate your timer Any changes you’ve made so far to any of the available settings will take effect once you click on the “Generate Timer” button. If you pressed this button along the way, you already saw each change happen in real time. If you want to see how your campaign looks, click on “Preview” at the top bar. Create Urgency in Emails to Convert Countdown timers are a unique feature you can use in your email campaigns to make your design stand out from your competition and instill a feeling of urgency to your subscribers. And remember, even though customer behavior and preferences change dynamically, this specific customer “drive” will always be the same. The clock’s ticking! Sign up with Moosend and leverage this powerful feature to engage your audience and boost your conversions today. --- ### 34 Marketing Automation Statistics You Need to Know > Here is the ultimate marketing automation statistics list to prepare your marketing strategy for 2023. New and updated stats included! - Published: 2022-09-13 - Modified: 2025-04-11 - URL: https://moosend.com/blog/10-marketing-automation-statistics-need-know/ - Categories: Marketing Automation - Tags: Marketing Automation - Levels: Beginner Whether you believe in the power of marketing automation or not (yet), I’m sure you’d want to know all about marketing automation statistics. Digital marketing involves a variety of different channels that marketers can leverage. As a result, marketing automation has become a necessity in 2022 since companies want to do more in less time. In this blog post, you’ll find the ultimate list of marketing automation stats regarding the: benefits of adopting marketing automation, the overall usage and adoption of them as well as what to expect in terms of ROI and current trends. The Complete List of Marketing Automation Statistics for 2022 In 2022, after having experienced a technological revolution in the field of eCommerce due to Covid-19, the competition will be fierce and brands will need a solid marketing automation strategy to survive. In the following sections, you'll find 34 marketing automation stats that will help you prepare your business for 2022. Benefits of Marketing Automation Statistics 80% of marketing automation users see improved lead generation, and 77% see more conversions. - Invespcro 36% of marketers use marketing automation to shave off repetitive tasks. With marketing automation, the workload can be reduced by automating repetitive tasks. According to a report by TFM&A Insights, 36% of marketers do this to make room for more meaningful and exciting projects. Marketing automation users experience a 451% increase in qualified leads. In this study by the Annuitas Group, it was found that these nurtured leads, in turn, make purchases 47% larger than non-nurtured leads. Marketing automation tools improve productivity by approximately 20%. - Nucleus Research Triggered emails have higher open rates and click-through rates than routine newsletters 63% of companies are outperforming competitors with help from marketing automation. - Lenskold Group The ability to score leads and measure engagement with your target audience is a distinct advantage that a marketing automation platform will provide your business with. B2B marketers using marketing automation increased their sales pipeline contribution by an average of 10%. - Forrester A 10% increase in your sales pipeline may not mean a lot to some. However, such an increase can result in substantial revenues, especially if your business already has a proven sales pipeline. Having a well-defined (yet, flexible) sales process is necessary before using marketing automation. Make sure the stages of your sales process are established so you know which stages you need to improve to increase your conversion rate. The use of chatbots can help save up to 30% of customer support costs. - Chatbots Life The latest marketing statistics show that companies can save 6+ hours per week by automating their social media posts and ads. - Instapage Omnichannel marketing automation yields a 90% higher customer retention rate than single-channel automation. - Omnisend Automation is proven to boost sales productivity by 14. 5% and reduce marketing overheads by 12. 2%. - Nucleus Research Marketing Automation Usage Statistics 58% of marketers use marketing automation for upselling Upselling is the practice of introducing more expensive products or add-ons that boost profits from the same customer. According to Amasty, the three opportunities for upselling are before the purchase (e. g. category pages, product pages, catalogs), during the purchase (e. g. checkout page and abandoned cart emails), and after the purchase (e. g. thank you emails). 86% of marketers look for ease of use in automation platforms Planning marketing automation workflows should be easy and straightforward. An intuitive platform with a practical design will positively influence your daily experience. Make sure to check out our guide on the best marketing automation software for more! 63% of companies with successful marketing automation programs plan to increase their marketing automation budget. - Marketo & Ascend2 The number one challenge in choosing between different marketing automation vendors is finding the differences in functionality. - Venturebeat The top three challenges marketers face when using marketing automation are creating quality automations (16%), integrations (14%), and content creation (10%). - Automizy 50% of SMBs employ marketing automation software to send email drip campaigns. - Statista The top objectives of a marketing automation strategy are productivity optimization(43%), increase of marketing ROI (41%), and improvement of campaign management (40%). - Adestra 35% of respondents report that a top reason for implementing marketing automation is to better enable the streamlining of marketing and sales efforts. A close second is to improve customer engagement and customer experience. The same study indicates that the vast majority of marketers (84%) describe their automation use as successful to some extent, but there is room for improvement. - Ascend2 The top three marketing automation techniques used by marketers are email automation (64%), profiling and targeting (26%), and personalization using dynamic content (23%). - Getresponse The most widely-used metrics to measure returns from marketing automation were response metrics like CTRs, open rates, and unsubscribe rates. - Pepper Marketing Automation Adoption Statistics 49% of companies are now using marketing automation - Moosend Aim to be an early adopter to stay ahead of the competition – not only in marketing automation, but in content marketing, SEO, advertising, and social media as well. After integrating marketing automation with your marketing processes, be on the lookout for new strategies that can give you a competitive edge. 58% of B2B companies plan to adopt automation in their marketing campaigns. - Emailmonday 33% of marketers who don’t utilize marketing automation plan to implement it in 2022. - HubSpot 55% of eCommerce marketers use email marketing or marketing automation software. - Spotler According to the same research, email is a key channel for product newsletters, promotional emails, and welcome campaigns, while marketing automation reportedly leads to more sales. 75% of marketers state that they leverage at least one type of marketing automation tools. - Social Media Today 67% of marketing leaders currently use an automation platform, while 21% state that they plan to in the next two years. - Salesforce 13% of respondents from growth positions consider segmentation among the top challenges when it comes to automation. - Automizy Revenue growth (85%) and sales productivity (69%) are the top reasons why organizations must implement lead nurturing automation. Marketing Automation ROI 75% of email revenue is generated from triggered personalized campaigns, rather than one-size-fits-all campaigns. - DMA 76% of marketers that implement marketing automation see a positive ROI within a year, while 44% of them see a return within just six months. - Marketo Marketing Automation Trends The global marketing automation technology market is expected to grow to $25. 1 billion by the end of 2023. - Statista By 2022, 80% of all advertising processes will be automated. - Adobe Marketing Automation Statistics To Help You Succeed Understanding these key marketing automation stats will help you improve your marketing efforts and optimize your strategy for 2022. As you've noticed, marketing automation platforms not only help in saving crucial time but also enable marketers to drive business growth. The key in the whole process is doing it right! --- ### 10 Email Automation Examples To Increase Sales In 2025 > Find must-have email automation examples and strategies for your business and convert your subscribers like a pro! - Published: 2022-09-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-automation-examples/ - Categories: Examples, Marketing Automation - Tags: Marketing Automation - Levels: Beginner If you’re seeking a safe way to make the most of your email marketing campaigns, then email automation should get on the priority lane. With an open rate reaching 70. 5% and a 152% click-through rate, who would resist setting up this powerful engine? In this guide, you’ll find some fantastic email automation examples to nurture your audience and increase conversions. We’ve also shared some tips on how to create triggered campaigns that will intrigue your subscribers. Let’s take it from the top! What Are Automated Emails? Briefly, they are emails that are automatically triggered based on subscribers' actions. You’ll also find them as triggered emails or drip campaigns. These subscriber activities include newsletter signups, purchases, or downloads. For example, when a new subscriber joins your email list, you can create an automated email with a welcome note and necessary instructions for them. What Are The Benefits Of Email Marketing Automation? As you can imagine, creating email workflows manually is not efficient, especially for businesses with a large subscriber base. Choosing the right email automation software is key to your campaign's success. Platforms like Moosend or Mailchimp offer valuable solutions like ready-made templates to free your hands and focus on more creative tasks. Let’s see some of the most important benefits of email automation for eCommerce and all kinds of businesses: Offers personalized experiences to your subscribers Increases metrics like open, click-through, and conversion rates Promotes a customer-centric marketing and sales approach Helps reduce time spent performing repetitive, time-consuming tasks And now, let’s move to the gist of this guide - our automation campaign strategies and examples! 1. Supergoop's Welcome Email Example You can’t streamline a top-notch email automation marketing strategy without a welcome email, which forms the first impression of your brand. It's also possible to set up welcome series to nudge your email subscribers consistently with different email content upon arrival. These marketing assets can become a powerful weapon for your business, as they receive high open and click-through rates. That’s why apart from heart-warming welcome wishes, you can include smart calls-to-action to turn subscribers into customers faster. For example, you can invite subscribers to your website or product pages. Or, if you’re in B2B, share some of your latest blog posts and resources to show your authority in your niche market. When crafting your email, ensure that your copywriting reflects your brand’s image and tone of voice to introduce your new subscriber to the magic of your brand. Now let's see an interesting welcome email example made by Supergoop, a sunscreen company: Subject line: Welcome to the Bright Side Why it works: Kicking off with the subject line, it’s pretty clear what this campaign is all about, and the “Bright Side” metaphor is hard to ignore. This campaign includes a message from the company’s CEO, which is a smart move to attract the audience’s attention by adding a personal tone. In this message, the audience learns about the relevant content they’ll receive from the brand to form the right expectations. But the asset of this campaign is ultimately the CTA, offering a discount code for the first purchase. This optimal conversion point can motivate every new email subscriber to purchase as fast as possible. Finally, the campaign includes instructions for code redemption and an unsubscribe button to avoid spam complaints. 2. Grammarly's Onboarding Email Series Most B2B product-led eCommerce businesses schedule onboarding emails to familiarize new users with their platforms/services and set them up for success. Hence, onboarding emails will help new customers make the most of your product/service from day one, learn how to use it, and get to know the options and opportunities they have. To optimize your onboarding email series, it’s important to collect feedback from your existing customers to define what they first needed to complete their onboarding and gradually move to customer success. You can also gather information from your support team for maximum results. When crafting this series, ensure that you don’t overflood your new customers with other emails simultaneously, as this would result in a compromised user experience. Let’s see a relevant email automation example by Grammarly: Subject line: Pro tip for using Grammarly's desktop app Why it works: This onboarding campaign is a prototype of how businesses should treat these types of emails. Firstly, it explains how to import Grammarly to text documents to start editing in simple steps. Then, it offers options to install different features based on the user’s needs, describing the use of each one with precise copy. When you reach the email footer, you’ll find social media buttons inviting readers to additional channels to nurture them where they usually hang out. Lastly, if you want to show diverse information to your readers without wearing them out, choose a similar email template or design one from scratch if you want to go in the same direction. 3. Paddywax Transactional Email Campaign Transactional emails are made to confirm transactions between the customer and the brand. For example, they are automatically triggered when the customer completes an order, requests a password change, or creates an account. These email types are valuable for customers as they solidify that their action is complete and include helpful information about what to expect, such as shipping or receipts. Moreover, they contribute to a seamless customer experience and reduce support tickets when they share adequate information. However, to set them up, you need access to an SMTP server. Most email automation tools provide this, but it’s best to see their feature pages to understand what’s included before choosing a platform. Let’s see this shipping confirmation email by Paddywax: Subject line: A shipment from order PW-65000 is on the way Source Why it works: Once customers open this order confirmation message, they can view the items they bought and the shipping information. Paddywax has also included a button to enable customers to track their package and know when to expect it. The email also includes links to the website and social media for customers who want to interact more with the brand. So when crafting similar emails, think of all the essential information and elements you need to satisfy your customers’ needs. 4. Zoom's Lead Nurturing Campaign If the average customer journey of your business is long, you should find creative ways to move potential customers and qualified leads faster down the funnel. Τhese lead-nurturing campaigns can have various content based on your customer preferences. For example, you can include gated content, free resources, webinar invitations, or even coupons to attract potential customers. The image below can guide you to make better decisions about the content you’d better share at each stage. Source To ensure everything is in place, you need a CRM solution to track your leads perfectly. Most email marketing platforms offer integrations with multiple solutions to help you thrive. Let’s explore this campaign format by Zoom: Why it works: Even though webinars are usually for potential customers in the consideration phase, the above email initiative is also suitable for existing customers who wish to learn how to thrive using this platform. In this email campaign, the marketing team included all leads and customers by sharing all the available webinars for beginners and pros. Finally, the CTA buttons stand out from the rest of the content, so educators who want to attend the webinars know exactly what they should do. 5. Skillshare's Re-Engagement Email Did you know that acquiring new buyers costs more than customer retention? Keeping people that have already shown trust in your brand is easier than making consumers interested in you stay once and for all. But what can you do in the case of relapsed customers? No matter how notable your brand is, losing even some of the most loyal customers on the way is normal. That’s when you can utilize the power of re-engagement or win-back emails. So if your subscribers have not opened your emails for a long time, it’s time to start nudging them. All you need to do is to create automation workflows with that purpose. For example, you can give them an incentive like a discount to warm them up or send a survey to explore the reasons for their disengagement. If they keep looking away, it’s time to say goodbye literally. Send a dedicated campaign to inform churned customers that you’ll remove them from your list and give them the chance to opt in again if they wish. Here’s how Skillshare approached this: Subject line: Come See What’s New! Why it works: Starting from the top, the subject line and the introduction of this campaign add an exciting and warm tone. Dare to say “I miss you” to your customers if your brand tone allows it. Skillshare decided to give an exclusive offer to relapsed premium users to win them over again, offering a discount for the next month. Moreover, they included their new premium features to attract more customers with related preferences and needs. Finally, if you decide to go in the incentive direction, add a sense of urgency to motivate your customers to claim them faster and get back on track. 6. AWAY's Cart Abandonment Email Sometimes visitors add new items to their shopping carts but leave them before the checkout. This can happen for many reasons, such as high shipping costs or essential account creation. However, considering their high buying intent, it’s helpful to nudge them a few days later and probably change their mind. Abandoned cart emails are made to bridge that gap and are very popular for e-stores. Plus, they have a higher open rate than other campaigns and decent conversion, so it’s worth scheduling them. If you want to streamline this tactic process more successfully, it’s best to segment your audience based on variables like previous shopping history, first-time vs. repeat customers, or order value. This will enable you to create more personalized content for them. Let’s have a look at this abandoned cart email made by AWAY: Subject line: Did you forget something? Why it works: Firstly, the subject line of this campaign is intriguing and has probably secured a high open rate. As for the campaign, it has the same effect, with a clear structure and straightforward copy. After the product information, they’ve also placed the benefits they offer to customers, such as a 100-day trial, free shipping, and returns. Plus, they have a store locator for those who want to see the quality of the product before buying it. Finally, the CTA button is easy to find, and on the top of the email, they’ve added a referral link to benefit from the word-of-mouth marketing effect. 7. Good Eggs Product Recommendation Campaign Product recommendation campaigns can also have a strong impact on your audience as long they're relevant and timely. To nail them, it’s important to rely on variables such as browser history or previous purchases. In this category, we’ve also included: Upsell campaigns Cross-sell emails New product launches Product updates/restock Make sure to include pitch-perfect images of your products/features, mentioning all the benefits buyers will reap if they yield to them. For example, let’s see this campaign by Good Eggs: Subject line: Check out our late summer picks – see what's new at Good Eggs Why it works: The subject line makes it easy for the reader to predict the campaign content, so if they're interested in seeing the new entries of their favorite brand, they’ll open it. Design-wise this email is pretty straightforward. You can see sparkly visuals of the products looking healthy and delicious, while the buttons invite you to “ Shop now,” adding a sense of urgency. Therefore, this email automation example can lead your way if you want to set up a relevant campaign. 8. Moment's Seasonal Email Seasonal emails could not be absent from this list, especially for businesses with products that can make great gifts. Let’s name some of these occasions: Christmas, Halloween, Black Friday, Valentine’s Day, and Thanksgiving. To reap the benefits of these campaigns, it’s best to set up automated workflows starting a month before the big day. Then you can send a few reminders to subscribers as the final day approaches to increase your conversion probabilities. Now, let’s get into the Christmas spirit with this automated email example by Moment: Subject line: Get All Your Gifts Yet? Why it works: This campaign reminds potential customers that it’s about time they purchased gifts to benefit from the business's fast shipping before Christmas Day. If someone is indecisive and needs to act fast, they can also shop one of the recommended products in stock. Finally, Moment has a clever paying system powered by Klarna, allowing customers to pay later if they wish. In a nutshell, this campaign has all the essential elements to convince subscribers to choose them over other brands, as they make their lives easier in multiple ways. 9. Uber's Customer Survey Emails No one can help your business grow faster than your existing customers. That’s why it’s helpful to collect their feedback from time to time to see what works or needs improvement. To ensure that feedback flows in abundance at all times, you can create an automation sequence with surveys for all your customers - repeat, loyal, and relapsed. However, remember that many subscribers skip customer surveys, so make them as compact as possible, with easy scoring options, such as unipolar scales. This is how Uber did it: Subject line: We want to hear from you Why it works: Uber created a short survey to evaluate their Toronto airport services for recent users. They point out that the whole whole process lasts for three minutes to reassure customers that they won’t waste their time. What could also work here is the 5-star review that would prompt subscribers to leave comments for rates lower than 5. Choose whatever suits your style and needs the most. 10. Wemo's Birthday/Anniversary Email Finally, if you want to make your customer relationships more personal, you can create automated campaigns by collecting their birth dates. Birthday emails become even more precious when offering gifts, such as discounts or coupons. Moreover, you can set up campaigns to celebrate your anniversary with each customer, which is the first day they joined your list. You can also create a triggered campaign on your business anniversary to celebrate your achievements with your amazing customers. Let’s see an interesting anniversary email by Wemo: Subject line: Exclusive gift for your 1-year anniversary Why it works: Wemo decided to give an exclusive discount to customers for their 1st anniversary. This created a sense of exclusivity and added a personal touch to casual customer relationships. This incentive was a personal discount code for their next purchase as a thank-you for their trust and loyalty. However, if you have a small business, even warm wishes can do the trick, as long as they’re from the heart. How To Set Up Successful Automated Email Campaigns We bet that the email automation examples above have already inspired you. If you are still a novice in this field, here’s what to do next: Choose an all-in-one email marketing service with automation capabilities like Moosend or Mailchimp. Check their features and pricing page, and request a free trial or demo before purchasing. Select the right automated email types and triggers based on your needs, considering what competitors in your niche market do. Select the right email template based on the email type or design the campaign from scratch and write delightful and convincing copy. Personalize the automated email as much as you can to reach maximum results. Run A/B testing to see which campaign variables are most effective for your audience. Track your campaign analytics in-depth and improve if needed. Ready to build your first or next email automation workflow? Sign up for a Moosend account and try our amazing features for free! --- ### 13 Effective Strategies to Increase Your Blog Traffic > Looking for easy and proven ways to increase blog traffic? Find 13 effective strategies to give your blog the boost it needs! - Published: 2022-09-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/increase-blog-traffic/ - Categories: Marketing - Tags: Marketing - Levels: Beginner You’ve launched your new blog but you’re still struggling to increase blog traffic. Or you simply cannot manage to drive more traffic to your existing blog. No need to worry, though, since you don’t need to be a marketing guru or read countless “ultimate” guides! We’ll present you with 13 simple and proven methods to increase your blog traffic and improve the readership of your blog! 1. Conduct keyword research You may be tempted to write about topics that get you excited. The reality is that while with those topics you may see a spike in traffic upon publishing, it will soon diminish. So, what you need to do to have consistent organic traffic on your blog is to conduct keyword research and identify topics that people are actually interested in. You may think you know what people are searching for, but the only educated call is to use a keyword research tool such as SEMRush or Ahrefs. The process is relatively simple. Just type in the keywords you’re interested in and see the stats that come up. The main stats to look for are volume and keyword difficulty. For example, let’s take the keyword “landing page builder. ” The volume illustrates the number of searches this keyword is getting, while keyword difficulty shows how easy it would be for you to rank for that keyword. You need keywords with significant volume but not super high demand. Set some boundaries and goals in terms of what you are looking for in these stats and be consistent for at least several months. Don’t shoot for the stars, aim for the low-hanging fruit and you will get your chance for trophy keywords later in the game if you are consistent. We think that keywords with volume over 50 and difficulty of less than 40 are good targets to start with. If you can’t find keywords that meet these goals reiterate your content ideas until they make sense. However, proper keyword research requires you to match search intent and study your competitors. These will be examined in the following sections. 2. Match search intent To rank high in Google and get and get precious search traffic, you need to create content that is aligned with the users’ search intent. This means you need to identify: what type of content to create: content types include a blog post, product, category, landing page, or video. the type of format your post will have: providing you’re going to create blog posts, they can fall into the categories of listicles, how-tos, reviews, opinion pieces, etc. the unique angle of your content: this is the “selling point” of your article. If you succeed to write a blog post about the target keyword you want while providing something new to users, then you are one step away from success. Here is an example with the long-tail keyword “how to create a landing page” Apparently, people want to learn how they can create a new landing page for their business fast. This means that your piece of content must cater to the needs of beginners. 3. Start building links Backlinks are still an important Google ranking factor. In fact, according to a study conducted by Ahrefs, backlinks have a close relationship with organic traffic. In case you didn’t know, a backlink is a link leading back to your content from an external website. And while generating backlinks for your blog posts is crucial, many bloggers seem to struggle, regardless of their experience. Among the many link building strategies, there is one that we think you shouldn’t ignore. This is guest blogging. Guest blogging is when you write a guest post for another website/blog. To identify potential opportunities with other blogs, you can use tools like Ahrefs and specifically their Content Explorer tool. Once you’ve found them, you need an outreach tool like Pitchbox to contact these blogs and pitch them your idea/business proposal. Note: This strategy can yield tremendous results if you are consistent and go for the “long” game. Other equally useful strategies to generate backlinks include: Reach out to influencers or blogs in the industry you are in, and ask them whether they want to link to specific content on your blog. Establish “partnerships” with other blogs and share high-quality content. Make interviews with bloggers and influencers. Their users will come to check out their interview and you get a backlink. Finally, you can add a link to your website on the social media profiles you maintain. 4. Grow your email list Beginner bloggers usually put all their efforts into bringing new users to their website. What they don’t realize is that to increase blog traffic you don’t just need new users, but also your existing ones. In fact, you have to keep them coming back. To increase blog traffic, you need to grow your email list by creating an opt-in form on your blog. The best way is to provide something valuable in return for the users’ email addresses. This is known as a lead magnet and it can be an ebook, checklist, cheatsheet, etc. For example, OptinMonster sends free optimization tips and resources to persuade users to sign up: Alternatively, you can place a popup or floating box on your website that allows users to sign up. Here is an example from our own website: But why is it important to grow your email list? Well, because email is still among the best communication channels with your audience! You can contact them at any time, directly in their inboxes. On the plus side, you own that email list. So, there have no risk losing it or getting your reach limited (like with social media platforms). Limited reach means users can only see some of your content. Once your email list starts getting bigger, you can leverage the power of email marketing to inform users about new blog posts, thus bringing in more traffic to your blog. 5. Design click-worthy headlines It is of vital importance that your headlines capture the users’ attention and drive more clicks. The headline is the deciding factor leading users to either read through your blog post versus simply skipping it. But how can one create catchy headlines that get clicked? If your blog post content matches search intent, then your headline can be crafted as follows. Let’s say you’ve created a post about the best email marketing services. The headline can include the number of services, the specific year it is about and the unique elements of your post (e. g. comparison table, in-depth analysis, etc. ) Sometimes (as in the above example) this may be not enough as the SERP results look similar to each other. So you can’t be sure the click will be yours. Here are some other tactics you can leverage to craft effective headlines: Create curiosity gaps: Make users want to click in order to learn the answer or reveal the “secret” of the headline. For example, you could say “How we increased our blog traffic by 304% in 9 months. ” Provide extra value or reward: You can create content upgrades (i. e. downloadable content) to accompany your blog posts and let users know from the headline. For example, your headline could be “25 GDPR Stats You Need to Know About ” Be very specific: Instead of saying “How to Create an Online Form” your headline can be “How to Create an Online Form in 6 Easy Steps” Trigger an emotional response: This is mostly for posts designed to spread fast or go viral on social media. You can aim to induce shock, curiosity, excitement, greed, etc. For example, including the word “free” can induce greed and, in turn, increase your open rates. 6. Contact people mentioned in your blog posts If you’ve created an in-depth piece of content, it is highly likely that you’ve mentioned resources from other bloggers or websites. So, reach out to them and let them know. This tactic may seem simplistic, but the people mentioned can share your blog post on their social media profiles and drive some extra traffic your way. And it only takes a few minutes to compose the email that you’re going to send. You can even create a template and save time. Apart from increasing your blog traffic, this strategy is helpful in terms of building a relationship with other bloggers. This could then develop into a business partnership, link exchanges, mentions, etc. 7. Conduct internal linking While great content can help your articles rank in search engines, it is not enough by itself. You should infuse your blog posts with links from previous blog posts you’ve published. This strategy is called internal linking and it plays a major role in search engine optimization (SEO). First and foremost, it helps Google understand the relationship between different articles on your website. Moreover, if these internal links are placed contextually, they can help boost performance and increase pageviews. If your blog is relatively new and you haven’t got loads of articles already published, you could conduct internal linking manually. Alternatively, you could use tools like Yoast SEO (its internal linking feature) or AIOSEO. These tools provide helpful suggestions for internal linking and you can be done with internal linking within mere minutes. So, it’s a good idea to make internal linking an integral part of your pre-publish checklist. In case you want to know more about internal linking, check out this guide on internal linking strategies for SEO. 8. Use visuals to create visually attractive content Most people dislike reading long walls of text. Not to mention that people’s attention span is limited. To mitigate this and make your blog content easily readable and visually appealing, you need to use visuals (images, infographics, charts, etc. ) Using images in your blog posts, you can grab people’s attention and help them focus on the text around those images. Ideally, you should use your own images but not everyone is a skilled graphic designer. In the beginning, you can use royalty-free images or take screenshots you like. In the latter case, be sure to provide the source or you may face consequences of copyright infringement. Visuals can also be used when you want to provide information in a more eye-pleasing way. For example, instead of using simple bullet points, you can have a nice visual. This will make your content look better and you can always repurpose those visuals or use them as bite-sized pieces of content on social media. Here is an example: We created a nice visual about the defining characteristics of a good landing page. Our goal was to drive attention to the image and ensure users wouldn’t skip this part. If you plan to go the DIY way, you can try out tools like Canva that make image creation a breeze even if you’re a complete amateur. 9. Share content on online communities Online communities are great places to promote your content and drive traffic to your blog. In the past, blog promotion relied heavily on forums and message boards. Now online communities are in the form of Facebook groups, LinkedIn groups, Slack channels, Reddit groups, or even Discord servers. Such groups are ideal to promote your blog content since users there are highly engaged and interested in your niche. However, you shouldn’t just join some online communities and start spamming them with links to your articles. This will get you banned or blocked in no time! It’s all about preparation. Spend some time “studying” the culture of the group, answer questions and contribute to the group to gradually build your reputation. You’ll soon know more about what posts aren’t allowed and what kinds of posts yield more engagement. If you’re very active, chances are you’ll be noticed by the moderators. You can build a relationship with them and ask how you can be helpful to the group. This strategy should work well with most groups. From then on, you should be able to share your blog’s content without fearing any negative consequences. 10. Optimize page loading times Nobody wants to wait for a website to load. Users will simply leave if they find out your website is slow. But that’s only just one part of the equation. Google considers website speed and page load time as an important ranking factor. The first thing you can do to ensure your website loads fast is to optimize your images. You can do it with free online tools or WordPress plugins like Smush. Additionally, you need to use caching. Website caching is technology helpful in improving rankings in search engines and increasing conversions. Among the most popular tools for the job is W3 Total Cache, which is free, while a powerful premium alternative is WP Rocket. 11. Rewrite and republish old content Often you’ll notice that some of your articles aren’t performing as you’d want them to or they need to be infused with more recent content. Alternatively, the case could be that they are not matching search intent. No matter the case, the good thing about blogging is that you can refresh your content and republish it to perform better and start bringing in more website traffic. The process of updating old blog posts is something that we also do here at Moosend as part of our content marketing strategy. With the help of Yoast Duplicate Post and specifically its “Rewrite and Republish” feature, we do the necessary updates to blog post content without taking it offline. A duplicate version of the post is created and once you’re done refreshing the content, it is merged into the original post. The best thing of all is that it is completely free and easy to use. 12. Share content on social media Social media is another channel you can use to reach your blog traffic goals. You don’t necessarily need to create entirely new content for your social profiles. It is a good idea to repurpose blog content and adjust it to fit the standards of each platform you use. You have to be consistent and post regularly otherwise your Facebook posts or tweets will disappear soon from users' feeds. It’s easy to automate sharing on social networks with platforms like Buffer. 13. Run ads Another straightforward way to increase blog traffic is by running ads. You simply select a platform and traffic will follow almost immediately. As you can understand though, this tactic may not be sustainable in the long run, so you should also invest in SEO to appear high in search results. The most popular way to run ads is Facebook Ads, but you can also leverage Twitter and Quora. Display advertising is also a good idea. One way to approach this safely is to run ads for some of the most important pieces of content you publish and see how it goes. One thing to keep in mind is to do your research and select the platforms that your target audience uses in order to get the best results. Bottom Line Try to get your content to rank for the target keywords to get organic search traffic. Gradually grow your email list and leverage email marketing and paid advertising to keep them coming back. As you saw, there are a plethora of ways to increase your blog traffic. But if you want to do it quickly, it would be wise to combine the aforementioned strategies. --- ### 26 Types of Thank You Emails for Your Customers in 2025 > Automated thank you emails are not just good manners. Craft the perfect thank you email to increase both customer satisfaction and sales. - Published: 2022-09-04 - Modified: 2025-01-13 - URL: https://moosend.com/blog/automated-thank-you-emails/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Intermediate An automated Thank you email is crucial to increase user engagement and brand loyalty. Nevertheless, they remain largely underestimated and untapped. Why is that? Most businesses are missing out on ways they can reach out to their users and express their gratitude by saying “Thank you. ” BONUS: Free Thank You Email Tips for You! What Is An Automated Thank You Email? An automated thank you email is a type of auto-generated email triggered by a user’s action, which is used strategically by businesses to establish special and/or personal customer relationships. Some usual potential triggers include the user signing up for a newsletter or successfully making a purchase. Why Should You Set Up an Automated Thank You Campaign? Depending on the type of Thank you email, it is always great to hear thank you for your business from a company one just purchased from, subscribed to, or engaged with, in a way. Essentially, these emails increase interaction potential between businesses and customers/users/visitors, etc. It’s only natural to show your human side behind the website and express your gratitude when people exhibit interest in your company. As a result, such emails can help boost brand loyalty across audiences automatically, without compromising personalization, whatsoever. When To Send an Automated Thank You Email? There are more occasions to say “Thank you” than most businesses imagine. Since Thank you emails are triggered based on user behavior, they are always relevant and they are sent when the customer expects them. This is key! It should be clearly stated, though, that, depending on the frequency of newsletters per business, the “recommended” number of Thank you email subtypes should vary. In other words, automated Thank you emails should make up no more than, say, 20% of a business's overall email marketing communication. Occasionally, this percentage could fluctuate to accommodate current needs (e. g. seminars, trade shows, etc). Every Type of Thank You Emails How many reasons to be thankful for could there be for a business, in the first place? That is what we asked and after some thorough research, this is what we dug out of our inboxes: 1. Thanks for signing up/ joining us This is the quintessential Thank you email. Whatever you do, make sure you set this one up before any other type. When someone registers for your product/service, they engage with your business. This is why you should be there on Day 1 to thank them for signing up or joining you. Use this email as an opportunity to say something that does not require further action from them. At the beginning of the joint journey with your customers, make sure that you thank them for being there. So, this first email also works as a welcome email. Craft your first thank you email It will help extend the engagement level the user experiences upon registering. Essentially, an automated Thank you email helps you maintain high open rates and click-through rates. Subject Line: Welcome to the Feedier blog! - Thanks for joining us In the above example by Feedier, their first thank you message is simple and elegant. They welcome the user to their newsletter and provide just enough details about what’s next. Neat and on-point. Moreover, with the CTA that takes people back to their website they utilize real estate on their email that other companies wouldn’t. This is a great tactic to establish brand trust. 2. Thank you for signing up - you haven’t started yet Suppose that you have already sent a “Thanks for signing up” email. In case some of your users have not taken action within what you consider a reasonable time period, send them this type of automated email campaign. What this does is thank users anew and at the same time offer to help them take action. As in the example, you can use this automated Thank you email to offer a discount coupon with a clearly-stated expiration date. This will motivate subscribers to engage with your page. Sometimes all they need is an extra push, an incentive. If it still doesn’t work, then this could trigger a re-engagement drip campaign like the one below to reactivate users. 3. Thanks for becoming a member Has a user requested access to a service or group? What a great occasion to send them a thank you message for joining and in your doing so, welcome them. In this type of email, you can explain to the new subscriber what their potential in this group is, how they can get around, or how they can make the most of their new sign-up. You can even use this thank you email to initiate the first step of your onboarding sequence or introduce them to your loyalty program. Subject Line: Welcome to Cookie and Kate! We're so glad you're here. The aim of this automated email is twofold. Welcome as well as thank each individual for becoming a new member. There is a quick orientation on what to expect, some useful usability tips, and links for additional resources for those “hungry” subscribers. 4. Thanks for shopping/ for your order Arguably, one of the most common Thank you emails is the one that reaches users right after they purchase. In fact, this automated thank you email type is so common that even customers expect to receive one. By showing gratitude to your customers for making a purchase, you improve the post-purchase experience and leave a positive impression. Moreover, you definitely want to stand out from the crowd and be unique. These emails give you that chance, namely to show that your business is among those who drive changes, not the ones driven by change. And this is becoming an increasingly easy task with marketing automation. Subject line: Thanks for your order! Postable’s email manages to be unique in its own way since it features a playful gif along with essential information about the next stages of the order. It also has a “cancel order” button included in case someone has a sudden change of heart. Consumers do appreciate this “freedom”. 5. Thank you for registering for our event Are you holding an event, e. g. a webinar or seminar? Make sure you extend your gratitude to the users that showed an interest in your event and eliminate the chance of getting double-registrants by sending a confirmation email to those who just registered on the spot. Don’t have people second-guessing whether they registered or not. Send an email right away. Subject Line: Successful registration for "Email Marketing Basics: Writing Effective Copy" As you can see, in this thank you email you want to thank people for registering for the event you’re hosting, provide some basic information about the event, and useful technical details, such as the supported browsers, webinar platform, etc. Upgrade tip: It would be a great idea to move registrants a step down the funnel by setting up an automated email workflow. You can easily do that by signing up for a free Moosend account. Hop into the workflow builder and create your first thank you email automated sequence. This would serve as a series of reminder emails or sneak peek emails, with content ranging from “Save the Date” to “Here’s a backstage sneak peek” during the days counting down to the launch date. Pro tip: You can include buttons at the end of your email that users can click and add the event to their calendar. This certainly gives a professional look to your thank you email. 6. Thank you email on a special day Throughout the year, there are many special days celebrating members of society whose contribution has benefited our lives, as Father's and Mother's Day. Depending on your brand personality or corporate values, you may want to send out a newsletter saying Thanks! Automate such thank you emails for each different occasion to show your gratitude and highlight the importance of these people to your business. Subject Line: Happy Father’s Day! In the above example, Bruno Magli grabs the chance to thank fathers across the world for being a “pillar” of the family supporting them every step of the way. The visual employed here is highly emotional and jogs happy memories. While there is a discrete and small CTA, the main focus of the email is clearly to celebrate this special day. 7. Thank you for dropping by If you participated in a trade show or other type of expo, be sure to send out a newsletter to those who dropped by your booth. You might want to slip in a photo as well, as this will jog people’s memory faster. You can also use this automated Thank you email for those who dropped by your cafe or restaurant, as in the example above. By adding buttons in this email, you can invite people to rate or review your business. 8. Thanks – here’s an offer for you Let’s say that you posted an awesome content upgrade that many people signed up for. Now, these users were 100% engaged to get the upgrade. Once they did, though, their engagement plummeted. So, to grow that lead organically while there’s still time, it’s best you try to engage them anew with a tempting offer. Make sure you send them a “Thank you for downloading our Black Friday cheat sheet” email. Then, follow it up with a “Thanks – here’s an offer on our Black Friday growth hacking course! ” 9. Thanks for the referral Word of mouth is arguably one of the most powerful ways to promote a business. And cost-effective, for that matter. You can track which users referred their friends to you and grant them a discount or other reward via an automated email. Subject line: Thanks for spreading the MOO love! As in the example above, show how much you value referrals and extend your thanks while offering a generous discount or coupon. Employ some good puns, if possible, and a nice image in your email to build trust with your audience. 10. Thanks for sharing You create content on a regular basis and share it across your channels. Some of your subscribers won’t open your email, while some of them will open it but not click through it. Another segment of your audience will engage with the CTA buttons in your email and a small, golden percentage of your audience will share them or forward these to friends. This is the kind of subscribers you want to hold on to. These are the most enthusiastic users of your business, your true brand evangelists. Even if they are not so, their sharing your content means they appreciate it. This kind of Thank you email could trigger an automation that keeps track of total shares made by a user and ultimately reward them. Once they have shared content more than 5 times in say, 6 months. 11. Thanks for being part of our community/ anniversary Whether this is your company’s two-year anniversary or simply a random day (or Thanksgiving! ) share your gratitude with your community. This is an email that is not necessarily intended to make you any money. Bear in mind that not everything you do has to bring money back. There is a great range of benefits your actions can harvest which are not expressed in dollars. There are a lot more currencies out there. One of these, and a far-reaching one, is that of brand loyalty. As you grow bigger, you want your audience to grow with you, not out of you. It’s the little things that you share with your audience that help you build a relationship with them. It’s no different than it would be in real life. You still own a business, you still sell to real people, only the environment changes. And since you can’t treat them to a slice of cake on the anniversary day, send them a sweet offer or cool giveaway that should please them! Subject Line: Thanks for being part of the Hearthstone Community, Blizzard has created a stunning Thank you email to show their appreciation to the members of the community. From visuals to email copy everything is just great. As you can see, they highlight the value of having such invested and engaged players in the community. On top of that, they include the player’s name in the subject line to make them feel more involved. 12. Thanks for your support Your business has held a major event for the first time or organized an avant-garde exhibition of sorts. You reached out to your followers and they were there for you. Now, you are thanking these special people in your own way for the support and trust they put in you. This is the case with the email below. You could also be thanking your audience for their support during times of crisis, such as the recent COVID pandemic. A business cannot exist without customers, so it’s essential to give them a special thanks for being there. Subject Line: A Thanks For Your Support Meowingtons’ email shares the love and appreciation of the company towards their loyal customers during difficult times. As you can see, it is in plain text which is usually perceived as being more personal and intimate. 13. Thanks for your feedback Sending out customer satisfaction surveys enables businesses to get a good understanding of their users’ experience with the brand and make improvements accordingly. You can ask users for feedback on their online shopping experience, after-sales service, customer support, etc. However, getting feedback shouldn’t be taken for granted. Therefore, it is essential to say thank you when people spend the time to provide you with invaluable feedback. You can set this type of automated Thank you email to go out as soon as they click “Submit” on your questionnaire, survey, or reach out to you. Be sure to design the proper follow-up template for every feedback case, whether personalized or automated. Google Maps does a good job letting you know how important your feedback is. It’s good to make users part of the process and constant improvement. Ecommerce stores for example can benefit a lot by doing this since real customers provide the best insights on how to get better. 14. Thank you for always reading our emails There’s a percentage of people who swear by you, always read your email, always engage with the content you send out. If having your emails read is important to your business, then make sure you thank them all! Of course, keeping track of these actions manually and consistently is infeasible. So how about setting up a loyalty sequence? A loyalty sequence is an automation that keeps track of a specific action (e. g. email opens). Once the count reaches your designated mark (e. g. 10 email opens in the past 30 days), users who satisfy your criteria get this Thank you email. 15. Thank you for checking us out/ keeping an eye on us Similar to the aforementioned type, you can set up an automation to reward frequent visitors to your website or a specific product category. This email could also come with a special discount coupon for their first purchase. As a result, you can increase your chances of conversions and keep your open rates growing uninterrupted! To do this, simply customize the Loyalty sequence template in your Moosend account to keep track of times your users browsed a specific page, any page, a product category on your site, and so on! 16. Thank you for choosing us There are a plethora of viable alternatives out there in literally every industry and service or product. Thus, sending out a “Thank you for choosing us” email is a necessity. It empowers buyers for their choice and potentially turns them into repeat customers. Just because consumers chose you this time, it doesn’t mean they are not considering other options. Use such emails to build brand trust and show each individual customer that they made the right choice. And there is no shorter way to referrals, other than word-of-mouth! Subject Line: A message from our Co-Founder & CEO. In the example above, Casper’s own CEO thanks subscribers for their “vote of trust” in the company. This well-versed thank you note serves in showing the human side of the business, which strives to provide an optimal experience to its customers. 17. Thank you for booking In the case of transport companies, booking is not the same as traveling. You see, a booking is subject to change, therefore the actual trip might or might not take place. So, what better occasion to thank your customers for choosing you than the very moment they paid for their seats? Use this type of Thank you email to provide your users with useful information for their flight/trip, as well as check-in details, or cancellation and refund policies of the company. This kind of convenience and user experience will reflect right back to your company! Subject Line: Thank you for booking with us! Safe travels This is exactly the case with Philippine Airlines’ thank you email. While the email body is pretty standard, they have a nice subject line to make it more unique. Also, the use of emojis is impeccable. 18. Thanks for downloading Those of you offering content upgrades on your website or blog might want to set up a “Thanks for downloading! ” follow-up email for those who interacted with your content. This will show users that their engagement with your page does not go unnoticed. You might also want to keep track of their total number of downloads to send out exclusive or premium content, offer them additional discounts or access to offline events! Subject Line: Your content has arrived! 19. Thank you for attending the event (webinar, seminar) People signing up for your webinar or event is one thing, but attending it is another. Most webinar platforms have this option built-in: at the end of the webinar, an email goes out to everyone who activated their links. Seize the opportunity to thank them, maybe even quickly recap the content of the seminar, and share an email address where they can reach you for further feedback or questions. Be there for your customers and be ready to interact at all times! Subject Line: Thanks for showing up Moosend’s email is a good example of what we’re talking about. After thanking the people for attending, they have included a link with invaluable extra resources for those who want to act upon what they learned in the webinar. Finally, there is a nice CTA button allowing users to watch the webinar again at their own leisure. This is definitely a nice option to have. 20. Thank you for your payment Even in this time of tech-savviness and advancement, online payments –when not accompanied by a confirmation email– come with a certain feeling of unease. But confirmation emails are boring. So why not dress your purchase email up in a “Thank you for your payment” outfit? This will turn the automated Thank you email into a case about the recipients themselves. They are being thanked for something that they did – which really was of benefit to you, too. As you can see in the above email by Indiegogo, the focus is on congratulating the user for his payment rather than a dull confirmation of the payment details. 21. Thank you for registering your product Another great opportunity to reach out to your customers and say thank you is when they register the product they purchased from you. Connecting a product with your database is important, especially if more of your promotional or other actions rely on it, too. You can leverage this email to provide some useful tips on how customers can use your product/service. If you want to give your sales a boost, you can also infuse your email with relevant product recommendations. This is known as cross-selling. Here, Garmin welcomes new customers to the family and thanks them for registering their product. They also include useful information about how to use the newly-purchased activity tracker. 22. Thank you for applying to join Imagine that you are holding a contest for a very special event, with only a few people getting in. Or that you run a private club or group that only approves certain customer requests to join. To avoid the implications a negative reply could have on brand perception and public image, you should always make sure you send a “Thank you for applying to join... ” email. Particularly for events that are on a first-come, first-served basis, this type of thank you email is rather indispensable. 23. Thank you for traveling with us The equivalent of “Thank you for traveling with us” in everyday life is “Thank you for shopping”. This could be used by transport services such as Uber, airline, train, or passenger ship companies at the end of a trip. In other words, transport companies could send out an automated Thank you email with a “We look forward to welcoming you onboard” line. Additionally, they could complement this email with a discount coupon for their next purchase, or a referral link to share with a friend of theirs. This is what Alitalia does in the above example. Apart from thanking their customers for their choice, they promote a customer survey as well as their loyalty program. 24. Thank you for your contributions Companies that rely on user-generated content need to keep users inspired. Therefore, they employ positive reinforcement among their users through the timely use of automated Thank you emails. By rewarding positive user behavior, these companies manage to see it repeat itself in the future. Applauding behavior serves as a motivation for the behavior to recur. This is the case with Tripadvisor which employs a beautifully structured email template. It is personalized, detailed, and it features nice badges to motivate users to keep up the good work. They even provide you with a monthly insight into the impact you’re making in helping other members of the community. People helping people that is! 25. Thanks for swinging by (masked cart abandonment) Browsing an online store doesn’t feel the same as being there in person. So you’ll want to thank potential customers for browsing your store and interacting with it, and let them know that you have their back in case they decide to purchase. This adds a personal touch to the experience. Toywiz here has done an awesome job “masking” this cart abandonment email into a “thanks for browsing our store” email. The user is thanked for his interaction with the store rather than “pushed” to purchase. This is certainly a “different” approach to usual cart abandonment campaigns. Browse cart abandonment templates 26. Thank you for entering the giveaway An excellent chance to interact with your audience and promote brand visibility is through a thank you email after a user enters a giveaway. This email can strategically contain social media share buttons to increase the giveaway’s reach to a potentially untapped audience. This in turn can help a business build a larger email list. Subject Line: Thank you for entering the giveaway This is kind of a personal story. While I was browsing NotebookTherapy’s website I came across this giveaway. After entering, I received this cute and well-crafted thank you email. It feels so intimate and it captures the user’s attention right away. It is very “eye-pleasing” and emojis make it appealing and unique. 23 Thank you email subject line ideas to get you started 1. Thank you 2. Thanks for signing up! 3. Thank you for your payment 4. Thanks for being part of the community, 5. Thanks for showing up 6. To show our thanks — here’s 10% off 7. Popping in to say thank you. 8. Thank you for entering the giveaway 9. As a thank you an extra 40% off the best 10. Thank you for your order! 11. Thanks for a brilliant year! ⭐ 12. Thanks a mil for subscribing 13. Thank you for traveling with us 14. Thank you for shopping with 15. Thanks for joining us! 16. Thanks for chatting with us today! 17. Thanks to you, we're 18. Thank You for Your Interest in 19. We're thanking you with this surprise offer 20. You’re awesome, 21. A big fat thank you! 22. Thankful 23. It makes us happy that you chose us As you have probably noticed, some of the above subject lines contain emoji symbols. That’s because they attract users’ attention and research suggests that they yield higher click-through rates. But how do you marketers decide upon the right subject line? Well, there are AI-powered tools able to predict how a subject line fares and even make useful suggestions. Such a tool is Refine, Moosend’s free subject line tester. Get inspired by the above ideas, add your own creative “splash” and run it through Refine to see “the future”. Thank you email stats and trends Conclusion That concludes our massive list of thank you email suggestions you can use today! You can easily set them up with Moosend by signing up for a free account where you can test all those thank you emails and fancy subject lines! Did I say thank you for reading through this post? --- ### 13 Halloween Website Ideas To Increase Conversions In 2025 > Looking for Halloween website ideas? We've gathered some of the best and unique ways to transform your website on Halloween. - Published: 2022-08-29 - Modified: 2025-01-07 - URL: https://moosend.com/blog/halloween-website-ideas/ - Categories: Website - Tags: Marketing - Levels: Beginner Are your Halloween website ideas outdated? We got your (hunch)back! But first, is it worth the trouble? Well, according to the National Retail Federation, 69% of Americans planned to celebrate Halloween, spending an average of $100. 45 per person. The holiday remains popular, with people eager to wear spooky costumes and stock up on candy for Trick-or-Treaters. Whether you have an eCommerce store or an agency, updating your website with a Halloween theme can captivate visitors and enhance their online experience. Also, it'll keep your brand top-of-mind during this festive season. In this guide, we’ll dive into Halloween-specific tips for customer communications, enriched with web design inspiration and real-life examples. Plus, we’ll share some best practices to help you seamlessly integrate Halloween design and marketing ideas across channels. 1. Transform Your Logo Let’s start with the trademark of your brand–your logo. First, dare to give it a more spooky twist by including spider webs, witch hats, or a jack-o-lantern; whatever suits your style. Look at this example by Starbucks. They also turned their brand name into a wicked one for the season. Smart right? 2. Choose Spooky Halloween Fonts Starbucks used a unique Halloween font to alter the name of its logo. You can do the same for your logo and taglines inside your website to give them a Halloween look. Your website visitors will love it. Believe it or not, there are multiple spooky fonts to choose from. Just find what matches your branding style the most. Here are two examples from Dafont. com. A bold one: And a lighter one: 3. Incorporate Halloween Colors ‘Tis the time to pick out the perfect shade of orange and mix in black and grey elements across your Halloween communications. While this color combo is a semantic representation of this holiday season, don’t let that get into your brand color palette. For example, check out how Dresslily pulled it off organically on their homepage: 4. Add Spooky Visuals Your website interface is one of the most characteristic brand assets you have–which is why, now and then, it could use some undusting. Or maybe dusting? Leave a spider web at the corners, or have a spider peeking out! Maybe both. For a maximum look, you could try various animations of webs, spiders, roaming ghosts, and zombie hands, all in one. Fancy this Halloween website idea? You can bring it over to your site with this Halloween plugin. Make sure you check out the animated preview. 5. Pick a Boo-tiful Website Background What about the background? It takes a few seconds to stir things up. On WordPress, go to your Dashboard and click on Appearance > Themes, then choose or upload your seasonal background. As for the matching colors, most WordPress themes allow for color palette updates (click Appearance > Customize). Source Are you using a different content management system(CMS)? Here's how to do it on some popular website builders and platforms: Shopify: Go to your Shopify admin, click on Online Store > Themes, then select Customize. Wix: In the Wix Editor, click on Background on the left panel. Squarespace: Navigate to Design > Site Styles in the Squarespace dashboard. Joomla: Go to your Joomla admin panel and click on Extensions > Templates. Magento: In your Magento admin, go to Content > Design > Configuration. Tip: You can create your own Halloween backgrounds with a free tool like Canva. 6. Design Halloween Signup Forms & Landing Pages Consistency matters in branding and marketing, so it’s best to give your subscription forms and landing pages a similar Halloween-themed look. Otherwise, this may confuse readers and cause unexpected bounces for minor reasons. Here’s an amazing landing page example about a Halloween sale: Source Plus, this way, you’ll extend the fun. So don’t hesitate to add pumpkin carvings and witches on your sign-up forms to get those conversions going. Want to create spooktacular signup forms and landing pages in simple steps? Sign up for a Moosend account, jump on our editor, and make evil magic happen. 7. Place Horrific Exit-Intent Popups You should also place horrific exit-intent popup boxes with a nice creepy touch. This is an excellent and discreet idea for your Halloween website that will make a big difference for your visitors. Source And, of course, it can massively impact your business, as well, if you offer customers an incentive that counts. They’ll stay longer on your website, and this extensive interaction can become a blessing for your brand–even through these dark times. 8. Launch Dedicated Halloween Promotions To create the best Halloween experience for your customers, announce a special holiday offer, a Halloween gift, or a giveaway to delight them more. This is even more special for small businesses selling relevant products such as Halloween decorations or spooky gifts. This is one of the simplest Halloween website ideas you can use. Here's how to turn it into a sales boo-ster: Source Once you find the incentive you want to give buyers, you can send a Halloween email campaign to drive traffic to your website. Here's the campaign Bath & Body Works delivered during their spooky promotion: Tip: Remember to add a wicked subject line so that open and conversion rates hit the roof. 9. Craft Catchy Calls-To-Action (CTAs) Imagine you initiated your Halloween sales with a temporary incentive during the celebrations. This is an excellent move for retailers to boost revenue this holiday season and bring more customers to your “haunted house”–aka your online store. To motivate buyers to make the next move, you should create a call-to-action button to draw their attention. Here’s an excellent example demonstrating the Halloween spirit: Source Here are some examples you can use this Halloween season: Unveil Your Curse Snatch Your Treat Dive Into Darkness Join the H(a)unt Unlock the Spook 10. Customize your Social Media Icons If you’ve placed social media buttons on your website, you can also vamp-ire them up. Turn them into scary icons and let them flow with the rest of your website design. Source Trust us, and they won’t scare your users away. Instead, they can even pivot your social media traffic and let you start nurturing your audience via an omnichannel marketing experience. 11. Create Dedicated Halloween Content Content is the King of Halloween Town. So, if you want to master it for this Halloween season, create spooky copy and share it with your subscribers and website visitors. This Halloween website idea entails creating an animated GIF of a jack-o-lantern, a tutorial on creating DIY Halloween decorations, or an infographic with Halloween costume ideas. Here's a cool promotional GIF: Source Even your product descriptions can reflect the theme of the holiday. For instance, a simple knit blanket can turn into this: Halloween product Name: Spooky Snuggle Blanket Description: Wrap yourself in haunting comfort with our Spooky Snuggle Blanket, made from ultra-soft, ghostly-soft fabric. Perfect for curling up on the couch during those eerie movie nights or adding a spine-chilling layer of warmth to your crypt (or bed), this blanket is both frightfully stylish and devilishly cozy. Available in a variety of ghoulish colors to match your haunted decor, it’s the ideal accessory for staying warm as the autumn chill creeps in. So, it’s time to get creative with your graphic design and content marketing game to win them all! 12. Use Interactive Halloween Elements Did you know that you can add some interactive fun to your website with a Halloween-themed "Spin the Wheel" game? This engaging feature not only entertains visitors but also offers them a chance to win exclusive discounts on your products or services. Imagine a wheel filled with spooky prizes like “20% Off,” “Free Shipping,” or “Mystery Gift,” all surrounded by Halloween-themed visuals such as ghosts, bats, and pumpkins. Source To create this interactive experience, you can use tools like OptinMonster or Wheelio. These platforms allow you to customize the wheel’s design and rewards, ensuring it aligns with your Halloween theme and brand style. Another great interactive element to add is a countdown timer for your Halloween sale. Countdown timers create a sense of urgency, encouraging visitors to take action before the offer disappears, and can significantly boost conversion rates during the holiday season. 13. Embed Halloween Videos Another great website idea that brands use is to create Halloween-themed videos to captivate and engage their audiences. Whether you're a makeup brand showcasing spooky makeup tutorials or a company highlighting your team’s Halloween spirit, videos are a powerful tool to bring your brand to life. Here's an example from MAC Cosmetics: Once your videos are ready, embed them directly on your website to grab visitors' attention. Don’t forget to share these videos on your social media channels to extend their reach and connect with a broader audience. More Halloween Marketing Ideas To Boost Sales How can you ensure that your beloathed customers (oops, sorry, we meant beloved! ) will visit your website to admire your Halloween style? Apart from the amazing Halloween website ideas above, here are some valuable tactics to follow at this time of the year: Halloween email marketing campaigns Email marketing is one of the most secure marketing tools, which can massively boost your ROI. According to recent stats, you’ll receive $42 in return for every dollar spent on email marketing. So why leave this opportunity unseized? Of course, this email should feel Halloween-related from the subject line. After that, the email design should steal the show, accompanied by a CTA that readers will find hard not to click. Look at this clever email marketing campaign by Allset: Subject Line: Scary big deal (use at your own risk) Ready to build your Halloween campaign? Pick a ready-made Halloween template by Moosend and design a malicious email quickly! Boo-st your sales! Halloween social media marketing campaigns Social media marketing is also important if you want to bring new traffic to your website. Share all the dedicated content you’ve created for Halloween to delight and attract more customers. You can also create a Halloween hashtag and prompt readers to share some user-generated content. This way, you’ll boost word-of-mouth marketing and extend your reach. Look at this hashtag created for Lush cosmetics: Here are a few more great suggestions: #Halloween202x #Spooktacular #TrickOrTreat Search engine optimization Last but not least, if you wish to increase your organic traffic, make sure to update your site content with the right seasonal keywords and enhance your SEO game. Insert them into your new content or your existing copy where you see fit. It’s best to finish this procedure well in advance so that there’s more time to get higher rankings and gain important visibility before Halloween arrives. Additional Halloween Resources Prepare every aspect of your Halloween marketing with the following guides: Complete Halloween Email Marketing Strategy + Examples Free Halloween Email Templates Halloween Email Subject Lines: Examples + Tips Best Halloween Email Newsletter Examples Halloween Website Ideas to Scare Them All! So, if you want to make the most of this holiday season and benefit your brand, start by refreshing your website. Follow the above website ideas and have fun with this spooktacular process! Plus, if you want to send Halloween email campaigns to boost sales, with Moosend, this process will be a piece of cake. Sign up for a free account today, and start promoting your Halloween events, products, and more through spooky campaigns. Now, let's get this Halloween party started! FAQs Below, you'll find answers to some common questions regarding Halloween marketing. 1. Why should I update my website for Halloween? Updating your website for Halloween can grab visitor attention, enhance the user experience, and align your brand with the festive season, potentially boosting engagement and sales. 2. What are some simple ways to Halloween-ify my website? You can start by adding spooky visuals, incorporating Halloween colors, customizing your logo, and using themed fonts. Interactive elements like a "Spin the Wheel" game or exit-intent popups can also enhance the Halloween vibe. 3. Can I use Halloween themes without changing my entire website design? Simple updates like adding a Halloween background, updating social media icons, or placing themed banners can give your site a festive feel without a complete redesign. 4. What content can I create for Halloween? Consider creating Halloween-themed videos, spooky blog posts, or product highlights. You can also design special landing pages or email campaigns to engage your audience during the season. 5. How to create and send Halloween email campaigns? You can easily create Halloween email campaigns by using an email marketing platform with drag-and-drop functionality and pre-made templates. Moosend is a great tool for beginners, offering everything you need to design and send spooktacular emails with minimal effort. Pricing starts at $9/month for 500 subscribers. --- ### 11 Free SMTP Server Solutions for Marketers & Developers [2025] > Some of the best SMTP relay services are Google, Amazon SES, Moosend, SMTP2GO, and Postmark. Find out more inside! - Published: 2022-08-22 - Modified: 2025-05-07 - URL: https://moosend.com/blog/free-smtp-server/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner You're probably looking for a free SMTP server to send transactional emails to your audience. And your goal is to simplify the process of sending those emails. So, choosing an SMTP service provider shouldn’t be the most difficult task. In this blog post, we compare the most popular tools of the market so you can confidently pick the best SMTP relay service for your business. Top Free SMTP Servers: Comparison Below, we've made a quick comparison between the best free SMTP server providers: Free plan/trial Free Emails Pricing Deliverability score (average) Google 14-day trial 500 emails/day $6/month 98% Amazon SES Yes 3,000 messages/month (for the first 12 months) $0. 10/1,000 emails N/A Moosend 30-day trial Unlimited $9/month 98% SMTP2GO Yes 1,000 emails/month (200/day) $15/month 96% Postmark Yes 100 emails/month $15/month 94% SocketLabs 30-day trial 40,000 emails (for the trial period) $39. 95/month N/A Mailgun Yes 100/day $15/month N/A Brevo Yes 300/day $15/month 80% Mailchimp Yes 500 emails (new users) $20/block N/A SendGrid Yes 100/day $19. 95/month 82% Maileroo Yes 3,000/month $10/month N/A Best Free SMTP Servers For Transactional Emails Now let's see these services in more detail. 1. Google Google’s free SMTP server is one of the most popular options for those who want to send their first transactional emails. All you need to access the service is a Gmail account. The company’s global infrastructure minimizes disruptions and favors simplicity and easiness. Google's free SMTP service is reliable and offers great email deliverability for Gmail users, so your emails won’t end up in the spam folder. Free emails: Google SMTP provides 500 emails per rolling 24 hours (for the 14 days of the free trial) Pricing: Google offers its free SMTP server solution for a 14-day trial period. After that, you have to upgrade to a Google Workspace paid plan starting at $6/month. In that case, you can send up to 2000 emails per rolling 24-hour period. Best Features: Send messages from a different email address and receive emails to your Gmail account. For instance, if you have a business email address, you can add it as a custom domain name and send bulk emails through Gmail. Great email deliverability Pros: Robust infrastructure that ensures reliability and uptime Easy integration Cost-effective tool for users with moderate email-sending needs Cons: You need to use your @gmail email address (for free Gmail SMTP) Complicated setup 2. Amazon SES Amazon SES (Simple Email Service) is a cloud-based platform that provides users with a sophisticated SMTP interface. The SMTP service allows you to integrate Amazon with your email client, app, etc. Amazon SES lets you monitor your activity and reputation, an essential feature for every free SMTP relay server. Overall, Amazon SES is a cool free SMTP option to get your work done fast, but it has its limitations. Free emails: The free tier offers 3,000 message charges/month (for the first 12 months). A single email equals one message charge. Pricing: Paid plans follow a pay-as-you-go model with $0. 10 per 1,000 emails. Moreover, you pay $0. 12 for each GB of attachments you send. Best Features: Great email deliverability with support for popular authentication methods like SPF, DKIM, and DMARC Multiple sender configuration options (Amazon console, Amazon SES API) Reputation dashboard including data such as delivery rate, blocked domains, spam trap hits Abundant free emails to get started Pros: Inexpensive solution with lengthy free period Robust security features Cons: Difficult setup for certain functions This SMTP server lacks deliverability insights 3. Moosend Moosend is one of the best email marketing automation platforms out there. When you sign up, the service offers you sophisticated tools and responsive newsletter templates to scale your business. As it is natural, choosing Moosend’s SMTP is a no-brainer since it’s an ESP (Email Service Provider). The SMTP service is easy to use and it lets you send order and account confirmations, invoices, and password reset messages. To start your email marketing journey, you can sign up here and enjoy the benefits of a premium yet cost-efficient service. Free Emails: Unlimited both in the 30-day free trial and all paid plans. Pricing: While the free trial doesn't include the SMTP server, paid plans start at $9/month (see all pricing options here) giving you access to an additional arsenal of email marketing tools. Best Features: Powerful analytics and tracking system perfect for monitoring performance Great IP protection due to first-class infrastructure and IPs Effortless connection with WordPress sites Pros: All-in-one service ideal for high-volume senders Unlimited emails on its paid plan Cons: You need to pay extra to customize your transactional messages 4. SMTP2GO SMTP2GO is a free SMTP relay server to send emails, track them, and achieve an excellent deliverability rate. The service has an intelligent network with built-in redundancy to handle traffic and make sure your emails get delivered even in case of internet failure. Joining the free plan will also grant you five days of premium email reporting. However, it only allows you to deliver ticket support to your recipients. Free emails: SMTP2GO's free plan offers 1,000 emails per month. Pricing: Apart from the free plan, there are paid plans that unlock more features. These start at $15/month. Best Features: Actionable real-time analytics to assist your email tracking efforts Spam-trap detection Easy-to-use API for developers and marketers 14 days of toll-free phone support and live chat to learn and configure the server Pros: Outstanding email deliverability Customer support team (live chat) is fast and effective Cons: Limited email reporting for free plan users Lacks automated options for managing bounced emails Customer support can only be reached via ticket in the free plan 5. Postmark Postmark’s free SMTP relay server promises to deliver transactional emails in your customers’ inboxes in a breeze. When you sign up, the software will equip you with sophisticated tools and responsive email templates to create mobile-friendly transactional campaigns. The email provider also gives you access to fast email delivery and detailed analytics to monitor your open and click-through rates. Overall, Postmark is a good SMTP server solution that’s secure, cost-efficient, and easy to integrate with your website or applications. Free emails: Postmark's free developer plan offers 100 emails/month Pricing: If you want to go over the free plan's limits, you need to purchase a paid plan starting at $15/month for 10,000 emails. Getting a dedicated IP address is an optional add-on that you can get for an additional $50/month per IP. Best Features: Lightning-fast email delivery Two-factor authentication (2FA) to keep your data secure Responsive, well-designed email templates 45 days of full content history Pros: Easy integration with ActiveCampaign for robust automation Outstanding email deliverability Cons: Very limited free plan No list management and marketing automation features 6. SocketLabs SocketLabs is another free SMTP relay server that developers can use to deliver timely bulk emails to their recipients. The service is perfect for new developers and IT professionals who want high deliverability rates at no cost. Moreover, choosing SocketLabs’ hosted SMTP service will maximize your inbox placement and keep your emails away from spam folders. Free Emails: 40,000 emails Pricing: SocketLabs offers a 30-day free trial of their Core plan with 40,000 emails (no credit card is required). After that period, you need a paid plan starting at $39. 95/month or you'll lose access to the platform. Best Features: Email APIs allow you to integrate your statistics with in-house apps for better access Fully-managed cloud SMTP servers Support for DKIM signing, SPF, ISP traffic Pros: Advanced email analytics Personalized support (and consulting) Cons: Limited free period Limited pre-built integrations 7. Mailgun Next in line is Mailgun, an SMTP service to send automated transactional emails and track your email deliverability. Mailgun’s service is easy to integrate with any WordPress site or application, offering a wide selection of features. Among others, you’ll get access to email address validation tools, inbox placement, and detailed documentation. As a developer-oriented email delivery service, it may lack some beginner-friendly features that certain Mailgun alternatives offer. Free Emails: Mailgun's free plan lets you send 100 emails per day. There is also a 30-day free trial of the Foundation plan. Pricing: Paid plans start at $15/month with 10,000 emails/month included. Best Features: Real-time email tracking and advanced analytics Advanced deliverability features to reduce bounce rates and spam complaints Simple connection with MBPs like Gmail, Yahoo, and Outlook (over TLS or SSL) Pros: Email templates available even in the free plan Powerful email analytics Cons: Complex service for beginners Users experience challenges with customer service, according to reviews 8. Brevo (formerly Sendinblue) Brevo is another great SMTP server solution with advanced email marketing capabilities. This free SMTP server is easy to use and has straightforward integration with WordPress, even if you're a beginner. While the free plan doesn't offer much, it's ideal if you're starting out with transactional emails. The platform will also allow you to leverage other marketing channels, such as SMS marketing, live chats, and ads. Free Emails: 300 free emails per day Pricing: To increase the monthly number of emails and get more advanced features, paid plans start at $9 for 5,000 emails/month. Best Features: Flexible API to create custom and dynamic email messages Automated workflows with both email and SMS Effortless integration with services like WordPress, WooCommerce, Shopify, and Prestashop. Pros: Wide range of plugins to integrate with WordPress, WooCommerce, Shopify, and CRM platforms All-in-one digital marketing platform to send both marketing and transactional emails Cons: Deliverability isn't as great as other solutions Pricing isn't very flexible 9. Mailchimp Transactional Email Mailchimp Transactional Email (formerly Mandrill) is a paid Mailchimp add-on for your standard or higher account to deliver personalized transactional emails through an SMTP email server. While Mailchimp has no free plan, there’s a demo you can utilize to send automated emails. Overall, Mailchimp Transactional Email is an ideal SMTP solution for developers who want to increase their email delivery rate and customize sending. Free Emails: The Mailchimp Transactional demo offers 500 transactional emails to any email address on a verified domain (new users only). Pricing: The pricing structure is based on a block system where each one is a credit for 25,000 emails, starting at $20/block. Best Features: Optimized delivery infrastructure Automatic loop registration Vast knowledge base with simple and informative guides Pros: Ideal if you're using Mailchimp for your marketing campaigns already Great analytics Cons: Data retention limitations Not a standalone SMTP service (requires a subscription to the email marketing platform) 10. Sendgrid SendGrid is a marketing automation platform offering both free and premium SMTP server functionality. With SendGrid, you can reliably deliver your transactional messages through their global network. Apart from that, you are equipped with powerful delivery optimization tools like custom DKIM and suppression management. All in all, SendGrid offers an excellent service to send your email messages, despite being limited on the number of emails. Free Emails: This transactional email service gives you 100 emails per day forever. Pricing: Paid plans start at $19. 95/month for up to 50,000 emails per month. For a dedicated IP and extra features, you'll need a Pro plan at $89. 95/month. Best Features: Email testing for dynamic templates Easy integration and a clear setup flow so you can effectively start sending your transactional emails Developer-optimized SMTP relay Pros: Reliable infrastructure and great deliverability Comprehensive analytics Cons: Limited free plan email sending allowance Slow/expensive customer support 11. Maileroo Maileroo is a powerful yet user-friendly SMTP relay and email marketing platform designed for developers and businesses. It delivers fast, reliable email sending with features like real-time tracking for deliveries, opens, clicks, and bounces. With a simple setup process and a generous free plan, Maileroo is the ideal solution for individuals, startups, and small businesses aiming to enhance their email communication. Free Emails: Maileroo offers 3,000 free emails per month. Pricing: Paid plans start at $10/month for 25K emails and include advanced features such as dedicated IP addresses and enhanced analytics. Best Features: Email verification API to reduce bounce rates Real-time analytics to track performance Dedicated IP addresses GDPR compliance Pros: Easy integration and straightforward setup Real-time tracking of email performance metrics Dedicated IPs available for enhanced deliverability Cons: Paid plans required for high-volume sending Domain authentication is necessary for optimal performance Frequently Asked Questions Below, you'll find some of the most frequently asked questions our clients are asking. 1. What is an SMTP Server? SMTP stands for Simple Mail Transfer Protocol, a TCP/IP protocol used by professional and free SMTP servers to send, receive, and relay messages across the web. 2. Why do you need an SMTP Server? Without an SMTP Server, your messages would never reach your recipient’s inbox. To avoid that, you need a digital mail carrier. In this case, let’s call him Bob. Bob is responsible for delivering your messages to the right person. But Bob isn’t just a simple mailman. He is also smart, so if he realizes that something is suspicious, he will act as your first line of defense. Here’s a great depiction of how an SMTP service works: 3. Is a free SMTP Server the right choice? WordPress tries by default to send transactional emails via PHP mail, causing all sorts of problems. The solution is to use an SMTP server. While a free SMTP server is useful for someone just starting their business and without a budget, you need to consider the following. A free plan can benefit someone with only a small number of subscribers. But, as your business grows, you’ll need to send more messages. For example, let’s say you use Google’s free SMTP relay server. The service allows you to send 500 emails per 24 hours during the free trial. While they may sound like a lot, if you have a growing online business, you’ll soon see that investing more in eCommerce email marketing and transactional emails is crucial for your success. Not to mention that soon you’re back to square one since the free plan is not a permanent choice. Also, when something’s accessible to anyone, there might be potential spammers among them. This can lead to lower deliverability rates and a bad sender reputation. So, what’s the takeaway? You need to think of your goals as a business. If you’re aiming to grow your online business and increase your revenue, then you need a reliable partner down the line. This partner is a premium SMTP server. 4. Why choose a premium SMTP server? Here are the most important benefits of choosing a premium SMTP service: Send more transactional emails Ensure hassle-free setup and configuration Better security Higher deliverability rates for your email campaigns Accurate tracking of your email performance Takeaway While a free solution is always good for your pocket, selecting a more sophisticated relay service will allow you to send more emails and achieve higher deliverability rates. You should always keep in mind the needs of your growing business. If you still haven’t decided, why not give our SMTP server a try? All you need to send unlimited transactional emails is a subscription to our $9/month plan. Now, you are ready to scale your business like a pro! --- ### Video Email Marketing: How to Do It + Examples > If you aren't already using video email marketing, you're probably losing sales and customers. Learn how to use video in emails today! - Published: 2022-08-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/video-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Advanced Video and email can work together hand-in-hand to create a unique experience for subscribers and customers. This is why video email marketing can and should be leveraged by businesses of all sizes. In essence, the use of video in emails upgrades the effectiveness of email marketing campaigns and allows a stronger relationship to be built between brands and customers. In this particular blog post, you’ll learn: the definition and benefits of video email marketing how to upgrade your email marketing game with videos and the two best ways to insert videos in your email campaigns What Is Video Email Marketing? Video email marketing is the strategy of including videos in your email marketing campaigns. Videos are an extremely popular and effective medium in marketing, so it makes sense to leverage them in your email marketing efforts to maximize your results. Specifically, the email is a highly “personal” channel to reach and engage your audience through their inboxes. By infusing your emails with a video, you increase their potential since you instantly make them more interesting and appealing to the eye. In essence, the video comes to add to the value of your email content. Alternatively, email can be the distribution channel for your video content. It works both ways. Finally, with video email campaigns you can tap into complex topics that plain text wouldn’t be as effective, while you also cater to people’s limited attention span by avoiding long walls of text. In the next section, we’ll look at the actual benefits of video emails in more detail! Benefits of Video Emails Video marketing has the potential to boost the performance of your emails. Below you can see the top 6 benefits of adding video to your marketing messages. Boost click-through rate: Email campaigns with videos can give a bump in your CTR since videos make your email content more appealing. Especially in the case of eCommerce stores, video email marketing campaigns can be used to provide testimonials or social proof and product demos, while they are also a great strategy to upsell product packages or upgrades. So, email marketing campaigns with videos can help increase your total conversions. Create trust and establish a strong bond with customers: Showing the everyday life and the faces of the people in the company office can build trust with your audience. What’s more, you make your brand more “approachable” and you can turn your customers into loyal fans. Increase the visibility of your content: All types of video content (behind-the-scenes videos, announcements, etc) are perfectly sharable through social media. Not only do you tap into your audience using social media platforms, but you can also maximize your reach due to the probability of your video content getting shared. Humanize your brand: Videos are an excellent way to show your brand personality. Moreover, videos allow your customers to “put a face” to the name of your brand and feel more connected to you. Not to mention that people like doing business with people, not impersonal companies. Humanizing your brand helps you target your audience on a more personal level. Influence buying decisions: Watching a video of a product makes people more likely to purchase it eventually. Moreover, a video can explain or illuminate the value of a product or the solution it offers. Engage visual learners: Incorporating visual material in your campaigns will make your content more appealing to people who prefer to learn with a visual approach. If you have a blog or share advice (e. g. how-to guides), videos will be a nice addition to your emails. Top 9 Ways to use Video in Email Marketing In this section, we’ll be exploring specific, practical ways of using videos in your email marketing campaigns. We’ll be providing useful examples for each one, showing you how to do it successfully. 1. Use the word “video” in email subject lines Email subject lines undoubtedly play a major role in whether your email will be opened or not. They are the first thing subscribers see in their inbox and the only means you have (along with the preview text) to persuade them to open your campaign. To make subscribers more likely to open your emails, let them know straight from the subject line that you’ve embedded a video. For example, your subject line could be “Create Converting Landing Pages . ” Alternatively, you can place an emoji in your subject line signifying that there’s a video inside your campaign. To identify which practice yields better open rates for your business, you can conduct A/B testing. This will show you what resonates better with your target audience. Moosend is among those email marketing tools that provide this A/B testing functionality for your subject lines. What’s more, you can test your email copy and visuals and send the winning variation of your campaign to your subscribers to maximize results. Now let’s see an example of the above strategy from the blogger duo New Darlings: Subject line: Ready for a video tour? As you can see, not only do they mention the word video in their subject line but they’ve also embedded a few video links in the campaign. They’ve left the play button noticeable so that their email recipients are more compelled to click on the video. So, video email marketing can work perfectly as a way to drive traffic back to your blog or educate your audience and build trust. 2. Showcase a product or product line There is no better way to promote your eCommerce store’s products than using an animated GIF to showcase the use of a product. Just put it in an email, especially if you’ve got an “Offer” campaign running. Here is an example of how Sambag does it: In the above example, we have a dress that has five different uses. The GIF is here to showcase all five uses of this dress. This would have been impossible to do with just clever email copy and design. Another great example of video email marketing is the one below from Gucci. To promote their GG Marmont handbags and further engage customers with the brand, they use a cool video about how these bags are made. The brand smartly uses a bright red CTA button that subscribers can’t miss, while the bag you see in the screenshot above is an animated GIF that attracts readers’ attention. 3. Announce events or invite people to them You can use a video invite to announce events or invite people to come. If your company hosts events (internal or external) this is a good idea to adopt in your marketing strategy. You can use footage from previous years’ events and give subscribers a taste of what’s going on there and build up hype over the coming event. Such video email campaigns also create a FOMO feeling in your subscribers, especially when you use this opportunity to thank people for attending these events. You can also place a call-to-action inviting people to learn more about your event and register in advance. All in all, these video invites can serve as social proof that your events are well-organized and attended by a lot of people. 4. Tease a new feature or product Using a short video or GIF in your email campaigns is also a great idea when you want to tease your email subscribers about a new feature or new product you’re launching. It piques their curiosity while giving them just enough to keep your brand top of mind. What’s more, creating a nice short video teasing your new feature or product is an excellent strategy to create excitement and have people talking about your brand. The video you create can also be shared on your social media accounts and thus reach a wider audience. Here is an example from our own Moosend teasing the release of our new Campaign Editor: The GIF we included in the email campaign pretty much indicated the changes made to our Editor, but what’s really interesting is the “unveiling” element of the GIF with the pull of the curtain. 5. Infuse your newsletter with videos If your brand is already sending regular newsletters, then it’s high time to start using videos too. Not only can you make your content more interesting, but you can also promote your store’s products more naturally. Here is an example from the cosmetics brand Bobbi Brown: They’ve created a skimmable email campaign with one clear goal, namely to lead subscribers towards the CTA and watch the video. In essence, here we have a “concealed” promotion of their new product line through a nice video tutorial. 6. Make your content accessible to beginners Videos are the perfect solution when your goal is to explain potentially difficult or technical topics to your audience. You can make your content accessible even to laypeople by creating an educational video. The benefit of this tactic is that, unlike text, the video is usually hosted on platforms like Youtube or Vimeo, so people can leave comments, questions, etc. This means you get to engage more with your audience and make your content more “interactive. ” What’s more, videos tend to attract more attention from people and they can keep them engaged for a longer time than text with images. Let’s see an example from Shopify and how they leverage this strategy. They’ve created a nice video tutorial educating their audience about how to design their own eCommerce website. Clicking on the video thumbnail or the CTA, users are redirected to a 13-minute Youtube video. Watching the video, users can see the whole process step-by-step. Moreover, they can do it at the same time for their own website by pausing the video and resuming it when they’re ready. Seeing a human face explaining the whole process can also make it look easier or more attainable, while a long wall of text may look intimidating for beginners. 7. Share your story People love purchasing products from brands that have a nice story behind them or they simply can relate to them. To diversify a little bit from the classic promotional videos we mentioned before, you can create a professional video with your company story. The video can talk about your history, founders, or employees. Everything works towards humanizing your brand and showing the “people” element behind your brand logo. Take a look at the example below from the Driehaus Museum: To honor its founder on the one-year anniversary of his death, the museum shares his story and vision with its email subscribers. 8. Thank customers with personalized video messages This is a great strategy for eCommerce stores. Thank you emails are very important in eCommerce since they show that you value your customers as a business. Moreover, they offer additional reassurance to the customer that the business has received the order and everything is going fine. While it takes some additional time to create personalized videos, there are helpful video tools such as Bonjoro, Vidyard and Piktochart that you can use to capture those short thank you messages. The easiest way to approach this strategy is to create an email template for your thank you campaigns. You can also automate these messages via your email marketing platform so you don’t make a new one every time. Here is an example from Total Wine & More: 9. Share customer story videos It’s quite common for brands to create and share on their social media accounts videos with customer stories and testimonials. There is no reason why you shouldn’t leverage those videos and use them in your email marketing efforts. These customer stories are proof that your business helps others solve their pain points, while people can also relate with your customers on video. Your sales team will also benefit from this tactic since your leads will be more “nurtured” and ready to convert easier. You can create a dedicated landing page for your customer story video so that you can direct viewers into a certain action after watching the video via a call-to-action. How To Embed Video In Emails In this section, we’ll be exploring the two different ways you can successfully incorporate videos into your email marketing campaigns. Remember that some email clients such as Gmail, Yahoo, and Outlook do not support embedded videos. So, the two options below are the best and easiest ways to put videos in front of your audience without failure! Option #1: Use a static image The first way to get users to click on a video is by using a static image with a “play” button on it. The thumbnail image you use will be linked to the URL of the full video. Moosend makes this whole process effortless while offering all the customization features you’d want. By drag-and-dropping our “Video Item” in the email body not only can you embed the video’s URL in your email but also customize, change the background color of the slot, use a better cover image, or even lose the play button at all! Ideally, you shouldn’t hide that play button since it entices users to click on it. You can try out our video embed feature even in the free trial by signing up for a free Moosend account! Option #2: Use an animated GIF The other option you have is to create a GIF of your video and include a CTA that encourages subscribers to watch the full video on Vimeo, Youtube, Facebook, or wherever it is stored. The process is very easy. You can use a free tool like the Img Flip GIF Maker and convert your video into a nice GIF. Then you insert that GIF into the campaign editor of your email marketing platform and put a link for the URL of the full video when users click on the GIF. Conclusion Video email marketing is an excellent way to build trust and credibility with your customers, humanize your brand and improve your sales overall. In essence, video is a trustworthy medium to “upgrade” your regular email marketing campaigns. If you want to use video emails, get inspired by the above examples and start creating your own campaigns. Don’t forget to A/B test to establish what works best for your audience. Soon you'll know how to optimize your marketing strategy accordignly. --- ### Marketo Alternatives: 9 Intuitive Solutions For Enterprises [2025] > Discover the best Marketo alternatives like Moosend, HubSpot, Salesforce, ActiveCampaign, Emarsys, Dotdigital, Act-on and more. - Published: 2022-08-12 - Modified: 2025-05-02 - URL: https://moosend.com/blog/adobe-marketo-engage-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Advanced, Intermediate Customer engagement has become one of the most important factors influencing the success or not of a business. To engage their audience, marketers have used Adobe’s Marketo Engage, a platform that promises to enhance their efforts with personalized email marketing campaigns. While this marketing solution has an impressive stack of features and capabilities, specific issues regarding deployment and support seem to cause trouble to existing customers. If Marketo's software isn’t performing as it should or you need something different, then you can consider some of the best Marketo alternatives with more user-friendly tools and functionality. Let’s take a look at the contenders. How We Selected The Following Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Marketo Competitors: Overview To achieve scalability, a business needs powerful tools and services to assist its digital marketing efforts. However, the lack of intuitive features isn’t the only thing we will focus on in this post. To make an educated decision, today we will explore platforms that will make deployment and integration easier while focusing on improving compliance and managing risk. Moreover, Marketo’s steep pricing structure may also hinder your scalability with plans that start at about $900 per month (based on reviews), making it an expensive marketing tool. Below, you can see a comparison review of the marketing automation software analyzed in this post. Let’s take a look at them before we proceed: Price/Month Free Plan/Trial Unique Feature Ratings Marketo $900/month Demo Advanced personalization Moosend $160-$5,840/month Yes (30-day free trial) SSO & SAML authentication HubSpot $890-$5,200/month Yes Built-in CRM tool Salesforce Marketing Cloud $400-$3,870/month Demo Salesforce CRM integration ActiveCampaign $286-$686/month (25K contacts) Yes (14-day trial) Advanced marketing automation Constant Contact $335/month (50K contacts) Yes (60-day trial) Sophisticated segmentation tool Dotdigital $340-$1,140/month No Integrations with third-party apps Mailchimp $350-$1,510/month Yes (very limited) Multi-step automation workflows Emarsys $335/month/license No Customer data enrichment tool Act-on $900/month (2,500 contacts) No Deliverability and reputation guidance Disclaimer: Prices may vary due to pricing changes and updates. 1. Moosend Pricing: Pro plans range between $160-$5,840/month, Enterprise starts at $1,216, 30-day free trial (Sign up here) Best for: Enterprises, eCommerce, Startups, Small businesses Unique feature: SSO & SAML authentication Moosend’s email marketing automation platform offers tools to enhance the customer experience with personalized email campaigns, from acquisition to advocacy. Regarding its product capabilities, this Marketo alternative will allow your team to create email marketing campaigns, segment your audience, as well as personalize the customer journey using customer data. Another essential aspect of effective marketing is the ability to streamline your processes. Moosend’s marketing automation features let you set up automated sequences to optimize your marketing campaigns and boost conversion rates. Moreover, the tracking options will also let your team understand how your customers interact with your brand, using real-time analytics, page visits, and engagement metrics. When it comes to the available services, Moosend offers email and chat support and a dedicated account manager to help you implement the software and ensure a successful deployment. Priority support and email deliverability optimization also come with the Enterprise plan to let you land your campaigns in your recipients’ inboxes. As compliance and risk management are crucial for enterprises, Moosend is GDPR, PCI, HIPAA, and ISO-27001 compliant, having all necessary certifications to ensure that your customer data is handled securely and prevent any unauthorized access. To enhance data protection, users also get access to SSO (Single Sign-On) & SAML to improve enterprise security by reducing the number of malicious attacks and meeting data access requirements. Moosend Best Alternative To Marketo Features Intuitive drag-and-drop email campaign editor Personalization and segmentation features Multi-step automated workflows Online form and landing page builder A/B Testing feature and real-time analytics SSO & SAML authentication Integrations with popular apps like Salesforce and Magento Pricing Moosend has a straightforward pricing structure, offering a 30-day free trial and two paid plans, the Pro and the Enterprise. The Pro plan is suitable for businesses that want to increase their customer base and nurture it with personalized content. Pricing is based on the number of subscribers you have, starting from $416/month for 75K contacts, $1,216 for 200K, and up to $5,840 for 1M subscribers. If you have more than that, you should consider the Enterprise plan starting at $1,216/month, including all the Enterprise level features and services such as the account manager, SSO, SAML, priority support, deliverability optimization, and more. If an Enterprise level plan is something you would be interested in, you can contact sales to find out more about the pricing and services included. Try Moosend 2. HubSpot Pricing: Paid plans range between $890-$5,200/month, free plan Best for: Enterprises, Startups Unique feature: Built-in CRM tool HubSpot markets itself as a customer relationship management (CRM) platform with email marketing automation capabilities to power up the customer experience and assist your inbound marketing strategy. This Marketo Engage competitor comes with a marketing and sales hub to help you amplify your business. If you want access to the complete package of features, you need to get the Professional plan starting at $890/ month for 2,000 marketing contacts. While HubSpot is a pricey alternative, it will equip you with automation and personalization features to optimize your marketing process. More specifically, it will let you craft converting email marketing campaigns, omnichannel automated workflows, social media ads to retarget your audience, and tools to promote your account-based marketing (ABM) efforts. Besides that, if you are interested in lead management first, HubSpot’s tools will let you keep track of your sales pipeline, monitoring your customer engagement through real-time reports and analytics. If you are using Salesforce CRM, HubSpot also integrates with the platform for better customer data management and synchronization. HubSpot will also let you manage your sales with the deal and company scoring feature, predictive lead scoring, and multi-touch revenue attribution. For a better user experience, it also provides SSO and an array of collaboration tools, and a partitioning feature to give teams different permissions. HubSpot Marketing Software Features Email campaign builder Pre-made email newsletter templates Embedded A/B Testing features In-built CRM system Single sign-on Field-level permissions Pricing HubSpot’s free plan will equip you with 2,000 email sends per month. If you want to use the marketing automation tools and remove HubSpot branding, you need to purchase one of the paid plans starting at $840/month for 25K contacts. HubSpot’s Enterprise plan starts at $3,200/month for 10K marketing contacts and goes up to $5,200 for 250K, giving you additional tools to manage your teams and branding. If HubSpot sounds expensive, you can check out some more affordable HubSpot competitors with equally advanced tools. Check Hubspot 3. Salesforce Marketing Cloud Pricing: Paid plans range between $400-$3,870/month, Demo Best for: SaaS, Startups, Enterprises Unique feature: Salesforce CRM integration Salesforce Marketing Cloud is a B2B-oriented online marketing platform that enables businesses to build better customer relationships, manage their leads across different platforms, and nurture them with mobile, web, and email marketing campaigns. When it comes to the features, this Marketo alternative will give you access to a complete Customer Data Platform (CDP) to unify and segment your data. The Marketing Cloud Personalization and Journey Builder will allow you to deliver better customer experiences based on your customer's behavioral patterns and interests. Moreover, the Salesforce Marketing Cloud comes with an array of B2B marketing automation solutions to automate and streamline your processes, along with a series of analytics tools to monitor your marketing campaign performance and KPIs. The Marketing Cloud offers many tools to power up your digital marketing strategy. You can get the Email, Mobile, and Web marketing tools to capture and engage your customers with the abovementioned features. The available Enterprise plan will also give your team access to real-time segmentation and distributed sending, along with custom roles and permissions to keep your data secure. Lastly, this marketing software also integrates with Salesforce CRM to simplify your lead management and customer engagement. Salesforce Marketing Cloud Best Features Drag-and-drop segmentation Online forms and landing pages Content management and workflows Custom roles and permissions Integration with Salesforce CRM Pricing Salesforce Marketing Cloud pricing ranges between $400 and $3,870/month, billed annually. To get access to the advanced journeys across channels, real-time segmentation, distributed sending, and custom roles and permissions, you need to get the Enterprise plan by requesting a custom quote. Check Marketing Cloud 4. ActiveCampaign Pricing: Paid plans range between $286-$686/month (25K contacts), 14-day free trial Best for: Experienced marketers, eCommerce, Agencies Unique feature: Advanced marketing automation ActiveCampaign is an email marketing automation platform suitable for eCommerce stores and Enterprises that want sophisticated marketing tools to streamline their operations. Regarding email campaign creation, this alternative to Marketo offers an intuitive drag-and-drop builder to craft the perfect message. You can use a variety of elements and leverage the dynamic content option to personalize your message based on each customer’s needs. The Lite, Plus, and Professional plans will give you access to ActiveCampaign’s Marketing & Sales Suite. More specifically, your team will be able to craft email marketing campaigns, automate them, set up landing pages to increase lead generation, and monitor performance. Apart from that, your team can use the in-built customer relationship management (CRM) system to keep customer data organized and inform your sales team about changes in lead status for a better lead nurturing process. If you have a bigger list, you will need to get the Enterprise plan which offers everything in the previous plans. Apart from the email marketing tools, this plan will allow you to have unlimited users, phone and HIPAA support, and SSO. Lastly, Enterprise users can benefit from the available onboarding and training sessions for easier deployment and migration. ActiveCampaign Top Advanced Features Sophisticated marketing automation tools Transactional email campaigns Custom reporting Email design testing Integrations for web push notifications, Facebook, Linkedin), etc. Pricing You can try ActiveCampaign for free by signing up for the 14-day free trial. Paid subscriptions range between $286-$686/month for 25K contacts. If you have more contacts, you need to talk to sales about the Plus and Professional plans. For the Enterprise plan, you can receive more pricing information only by contacting sales. Check ActiveCampaign 5. Constant Contact Pricing: Paid plans start at $335/month for 50K contacts, 60-day free trial Best for: Digital marketers, Small to medium Enterprises Unique feature: Sophisticated segmentation tool Constant Contact is an email marketing automation platform allowing your team to engage your target audience with email marketing campaigns, automated workflows, newsletter signup forms, and more. This simple alternative to Marketo will provide your team with an intuitive email builder to craft your email campaigns with advanced elements. Moreover, along with the automated workflow editor, you can set up smart sequences to target your subscribers with personalized content, thus making their customer journey more meaningful. To power up your omnichannel marketing, Constant Contact will give you access to social media ads to expand your reach, retarget your audience and boost your social marketing strategy. This email marketing tool also comes with several integrations with third-party apps such as Shopify, WooCommerce, and Magento, popular social media platforms, etc. If you get the Email Plus plan, which is suitable for larger teams, you will receive conversion and sales reporting and a personalized kickoff call. Constant Contact Marketing Solution Features Drag-and-drop campaign builder Text message sign-up Event management system (webinars) Social media ads Email API and integration with numerous apps Pricing Constant Contact has a free trial you can use for 60 days. After its expiration, you have two available paid plans, the Core and the Plus. For larger enterprises, the Plus plan is more suitable, with pricing starting at $335 for 50K contacts. If you have more, you need to contact sales and request a custom quote. Read our Constant Contact Analysis 6. Dotdigital Pricing: Pricing ranges between $340-$1,140/month* Best for: SaaS, eCommerce Unique feature: Integrations with third-party apps Dotdigital is a cloud-hosted Marketo alternative that will enable you to power up your cross-channel marketing strategy with email marketing, SMS marketing, landing pages, and search retargeting. Apart from its campaign creation capabilities, Dotdigital gives you access to personalization tools to enhance the customer experience with dynamic content and data-driven campaigns that convert. Moreover, it is ideal for eCommerce businesses who want to leverage data and AI to give their customers targeted product recommendations. Regarding connectivity, Dotdigital offers integrations with popular applications to streamline your digital marketing efforts and increase your revenue. Among others, you can connect the tool with eCommerce platforms like Magento, Shopify, and BigCommerce, as well as tools like Salesforce, Zendesk, and analytics tools. For more similar options, take a look at some of the best Dotdigital alternatives. Dotdigital Email Service Best Features Data-driven personalization Product recommendations Real-time reporting tools Social & search retargeting Integrations with third-party apps (Salesforce, Shopify, etc. ) Pricing To find out more about Dotdigital’s pricing you need to fill out a contact form to receive a custom quote. *Based on the available information, pricing may range between $340-$1,140/month, though it can vary depending on changes and pricing updates. Check Dotdigital 7. Mailchimp Pricing: Paid plans range between $350-$1,510/month, limited free plan Best for: Ecommerce, Agencies, SMBs Unique feature: Multi-step automation workflows Mailchimp is a simple marketing software solution you can consider if you want to create email marketing campaigns, manage your lists, and set up automated sequences for your business. By getting the Premium plan, you can access various marketing tools to streamline your email marketing strategy. More specifically, Mailchimp offers a customer journey builder and marketing CRM to help you manage your leads and create the best experiences for them. Moreover, the comparative reporting tools will let you monitor your performance. Then, you can use the Multivariate Testing feature to optimize your strategy based on customer data and behavior patterns. The automated workflows are powerful enough to let you create the right sequences that will nurture and convert your leads into customers. Nevertheless, one of the drawbacks that Mailchimp has is the lack of a visual workflow builder, which may be a problem if you are used to having visual representations of your campaigns. Lastly, you can benefit from the phone and priority support offered in the Premium plan to solve potential issues that may arise during deployment and usage. Role-based access is also available, allowing you to manage your team more efficiently and keep track of the changes performed across your marketing campaigns. Mailchimp Best Email Software Features Multi-step automated workflows Marketing CRM Comparative Reporting Role-Based Access Phone and priority support Pricing Mailchimp offers a free plan you can try before you commit. Pricing can range from $350/month for 500 subscribers to $1,510/month for up to 200K subscribers. You can also contact their sales and discuss a custom plan if you have more than 150K subscribers . Unlike its popular competitors like Moosend and HubSpot, Mailchimp doesn’t have a dedicated Enterprise plan, offering everything in the Premium plan. If you have a bigger audience and more complex needs, you should consider one of its alternatives. Read our Mailchimp Analysis 8. Emarsys Pricing: Pricing starts at $335/month/license* Best for: Enterprises, eCommerce Unique feature: Customer data enrichment tool Emarsys is a customer engagement platform that promises to help you enhance the user experience with advanced marketing automation tools and personalized customer journeys. This competitor to Marketo will equip your team with a customer-centric personalization feature, actionable AI, and a fully integrated customer engagement platform (CEP) to boost your marketing efforts. Moreover, Emarsys’ eCommerce-oriented tools such as the campaign templates, content suggestions, and automated workflows will help your business increase your customer base and deliver content tailored to their needs. Apart from these, Emarsys will let you unify and enrich your data through the Integrated Data Layer tool, allowing you to use them across multiple channels and turn them into meaningful messages through the Personalization Engine. This alternative also comes with a robust set of analytics to monitor your performance and use the insights to optimize your strategy using the power of AI. Emarsys Best Marketo Alternative Features Marketing automation tool Personalization engine Cross-channel execution Customer Lifecycle Management Omnichannel Integrations Pricing To find out more about Emarsys' pricing, you need to contact sales by filling in a request form. *According to the available information from user reviews, paid plans start at $335/month per license. Check Emarsys 9. Act-on Pricing: Pricing starts at $900/month for 2,500 contacts Best for: Enterprises, B2C Unique feature: Deliverability and reputation management Act-on is another Marketo competitor that B2B businesses can use to deliver better multi-channel customer experiences. This marketing automation software offers an array of features, including lead scoring and segmentation, automated nurturing programs, marketing attribution, and more, to help your marketing and sales teams. Moreover, this marketing automation platform will give you access to SEO audit tools, SMS marketing features, and social media automation to power up the multi-channel experience. You can also benefit from Act-on’s additional services, including email deliverability and reputation guidance, marketing strategy and program management, as well as the customized marketing automation training to grasp the software fully. To streamline your marketing, Act-on also integrates with numerous third-party apps, including webinar software like Zoom and GoToWebinar, CRM software such as Salesforce and SugarCRM, and more. Act-on Best Marketing Tool Features Email marketing automation SEO audit tools SMS marketing MarTeck Stack integrations Website and landing page optimization Pricing Act-on offers two paid plans, the Professional and Enterprise. The former begins at $900/month for 2,500 contacts, giving you access to the core features. For the Enterprise pricing, you have to get a custom quote by contacting sales. Check Act On More Intuitive Solutions For Enterprises In this post, we explored some great Marketo alternatives for your business. As the tool’s main problems are the lack of intuitiveness and support, we hope that the above platforms will fill the gaps left by Adobe's software. Before your team makes the change from Marketo to your new platform, make sure to try out the software and get in touch with their respective sales to find out more about their pricing structures and capabilities. Moosend’s team is always available for a chat, so if you want to find out more about the tool, pricing, and Enterprise capabilities, you can contact sales today. We’ll be happy to hear from you. --- ### 120+ Powerful Words To Skyrocket Conversions [+Infographic] > Which are the most powerful words to win over your subscribers' hearts? Find the answers you seek here, plus an insightful infographic! - Published: 2022-08-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/powerful-words/ - Categories: Marketing - Tags: Marketing - Levels: Beginner The most powerful words to win over your subscribers' hearts are here. Get the analysis behind word choice that you'll find nowhere else! Powerful words are a great way to “influence” your target audience and nudge them into taking the desired action. So, if you haven’t been using them until now, prepare to see an improvement in your open rates and increase conversions! The great thing about powerful words is that they can be used in emails, landing pages, social media ads, and anything else you could think of. A single word can completely change the motivation, mood and feelings of your subscribers. Moreover, using a particular word could attract your reader’s attention as the message would resonate better. But what exactly are power words and why are they so effective? What Are Powerful Words? Powerful words are descriptive words used by copywriters to trigger an emotional response from people, either positive or negative. These words have the power to make us feel aroused, scared, curious, safe, etc. The ultimate goal of using these words is to encourage the audience to take action, namely click on an ad, purchase from a sales page, opt in your email list, and more. Without further ado, let’s take a look at these words! Words that show exclusivity VIP Members-only Secret Special Limited to members Membership now closed Invitation-only Sneak peek Exclusive offer Become an insider Only for selected members Be the first to hear about it Available to subscribers only Grab it before everyone else Confidential Hidden Reveal People enjoy being members of “exclusive” groups or have access to limited availability items simply because they feel special. Moreover, there is an inherent curiosity to be part of those “elite” groups or offers. The above list of power words is particularly helpful for email marketing purposes. By infusing your email subject lines with these words, you can see a positive impact on your open rates. Additionally, you can create a customer loyalty program where your most valued customers have more “perks” based on the number of purchases. Hence, the exclusivity element! Power words showing exclusivity can also be used if you are into content marketing. For example, marketers and bloggers can promote case studies, cheatsheets or playbooks in the form of exclusive gated content. Finally, these words can also be found in CTAs, signup forms, and subheadings. Words to create a sense of community Become a member Join us Come along These words are extremely helpful in case you want to promote a feeling of “togetherness. ” People tend to feel more excited and energized when they are part of something bigger than themselves. The most classic example I can give you is when you invite new users to subscribe to your newsletter. Some brands prefer to do it by using “subscribe” or “sign up. ” Other brands, though, employ power phrases such as “join us” or “become a member” to make people want to become a member of the team. Not to mention that building a community helps retain more customers down the line, especially in the eCommerce industry. Words that create urgency Right away Hurry Quick Now Asap Urgency can be a powerful motivating factor affecting customers’ buying decisions. This is because it makes people act emotionally rather than with “pure logic. ” So, by compelling users to act fast you can boost the conversion rates of your business. These powerful words can be used in your marketing messages to promote, let’s say, your best-selling products. Customers will be compelled to make the purchase right away without giving it a second thought. Words to capture greed Free Bonus Save Money Bargain Get More Sale Earn More Profit Cash Lucrative Inexpensive Extra Reduced Budget Reasonable Best Jackpot Value Legendary Turbocharge Whopping Monetize High-paying Skyrocket Six-figure Convert Instantly On autopilot Steal Unlimited Greed and vanity are two human emotions that marketers are always ready to exploit. That’s because almost every human on this planet is eager to save some money (or even make some). The goal of greed-inspiring words is to encourage people to attain what they want. Note: One thing you should avoid when you want to elicit greed from your audience is the word “cheap. ” It’s much better to use its alternative “inexpensive” because cheap can be perceived as “not of good quality. ” Words that promote the fear of missing out (FOMO) Ending soon Don’t miss Last call The fear of missing out (or FOMO) is a classic customer behavior that marketers leverage to increase sales. Customers want to take advantage of huge sales opportunities or big discounts. As a result, the use of power words can further nudge them into taking action. I’m sure you’ve seen these phrases being used a lot in email subject lines from well-known brands. Words that induce curiosity Astonishing Bizarre Classified Confidential Controversial Cringeworthy Elusive Crazy Forbidden Dark Hilarious Extraordinary Interesting Secret Restricted Untold Unique Under-the-radar Exclusive Learn Discover Strange Spoiler Top secret Jaw-dropping Behind the scenes Humans are hardwired with the need to satisfy their curiosity. Once we have the urge to get the answer to something we see or hear, it’s almost impossible to resist. You can use the above curiosity-inspiring powerful words to make your blog post or landing page headlines impossible to resist. They are meant to push people into clicking on something that you are going to reveal. One thing you should definitely do when using these words is to stick to your promises! Words for Laziness Complete Comprehensive Accessible Basic Cheatsheet Clear Copy Downloadable Template Easy Free No problem Efficient Effortless Fool-proof Guide, Beginner’s guide In less than... How-to Kickstart Hack Easily Instant Painless Step-by-step List With examples Quick Ready-made X steps to... Tools Shortcut Save Time Accelerated Without Swift It’s natural for people to want to achieve their goals with as minimal effort as possible or find a shortcut. This is especially true for our online endeavors. The above powerful words can help people embrace their laziness and show them more effective ways to achieve their goals. Specifically, these words can be used to make your lead magnets more enticing and make your products/services sound more useful than those of your competitors. If you can persuade users that they can get the job done faster and more efficiently without compromising the quality of the end result, then it’s a win for you! How To Use The Best Marketing Words for Your Subject Lines Finding the best power words to infuse your marketing campaigns is easy. But how do you use them effectively in your subject lines? Let’s find out below! Step #1: Establish the goal of your subject line Establishing the goals you aim to achieve is vital when crafting email subject lines. Along with smart copywriting, you can create a winning combination that attracts and converts your target audience. This is especially true if you are setting up your automated workflows. The main reason is that by setting up automated emails you are automating growth for your business. Therefore, your subject lines and content must be as compelling as possible. Potential automated campaigns you may want to set up for your business are: Welcome campaigns Happy Birthday emails Cart Abandonment workflows Loyalty Reward sequences Repeat Purchase reminders Product Recommendation emails Back In Stock emails Step #2: Align with your brand personality The next thing to do is establish whether your brand personality is aligned with your goals and intended message. What style are you going for? Formal, sophisticated, urgent, friendly, direct, or positive? To do this right, you need to assess where your brand personality falls into: – Is it more to the formal side? – How sophisticated (vs. simple) is it? – Where does your brand rank on the friendliness radar? – How urgent is what you are communicating? – Are you all for positive wording over fear-mongering? – Are your messages direct and straightforward? Establishing what could work well in your marketing messages and deciding whether it is aligned with your overall brand personality will increase the likelihood of your marketing campaigns resonating with your target audience. Step #3: A/B test and optimize Even the most powerful words in our list might not do the trick for all audiences and all industries. But this is nothing to worry about. Every marketer worth their money knows that to achieve the best possible results, you must experiment and run a/b tests with your subject lines. A/B testing is the process of sending variations of the same marketing campaign to different segments of your audience. Each time you only change one element (e. g. , the subject line, email copy, visuals, etc. ). By analyzing the results you get, you’ll be able to identify what worked best for your audience, namely which variation yielded a better open rate, click-through rate and so on. This data will be crucial for your future campaigns, too. So, overall, a/b testing is a process that shouldn’t be neglected or you might be getting poor results and thus losing vital revenue. Takeaway Powerful words are a great asset at the hands of marketers. Being able to “influence” your subscribers can play a tremendous role in maximizing the effectiveness of your messages. Always keep track of the words that worked well for your audience and don’t forget to run a/b tests to optimize your marketing strategy. And don’t forget to check our cool infographic with more powerful words for your marketing campaigns! --- ### 8 Best Ecommerce Platforms to Start Your Online Business in 2025 > 1. SiteCore OrderCloud. 2. Shopify. 3. BigCommerce. 4. Wix. 5. WooCommerce. 6. Squarespace. 7. PrestaShop. 8. Adobe Commerce. Learn more. - Published: 2022-08-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-ecommerce-platforms/ - Categories: Website - Tags: Ecommerce - Levels: Beginner Are you looking for help on deciding which eCommerce Platform is best for you? Take a look on 8 eCommerce platforms pros and cons to help you decide. Online shopping has seen a tremendous rise both before the coronavirus pandemic and after, with more and more businesses searching for the best eCommerce platforms. By selecting the right tools for the job, businesses can quickly start selling their products online, accept payments, track their inventory and handle shipping, all from the same platform. But there is a slight problem here! There is a wide range of eCommerce platforms available right now, all having slight differences, so it’s pretty difficult for someone to select the one that suits their needs, especially without sacrificing tons of their time. For this reason, we’ve selected the top eCommerce solutions to build your eCommerce website based on a clear set of criteria that you’ll find below. Criteria For Selection To compare the eCommerce platforms in our list, we set the following criteria so it makes more sense and it’s easier for the reader to identify their differences and pick the right solution for their store. Pricing: The pricing model of eCommerce platforms is a little different from other tools, so fees had to be clear and easy to understand. Specifically, there are 3 kinds of fees attached to an eCommerce website builder, and these include the monthly fee, the payment gateway fees, and the transaction fees. The monthly fee is straightforward as to what it is. The payment gateway fee is the amount you have to pay when you process a credit card charge. Usually, this fee is around 2. 9% plus $0. 30 for each transaction. Finally, the transaction fees are a 1-2% fee on top of the gateway fees. Some platforms have their own gateways that you can use, while others rely on Stripe, Paypal, etc. Ease of use: All of the eCommerce platforms listed had to be easy to navigate with straightforward dashboards. Moreover, they should have some sort of a setup wizard guiding you through the creation of your online store. Finally, with these tools, users have to be able to create a modern and responsive online store without being skilled in coding or graphic design. Customer support: it is crucial for eCommerce businesses, and at some point, it will be needed. Among the best types of support offered is, of course, via live chat and phone, while support can also be offered through email. It’s important to have support 24/5. Integrations: The ability of platforms to work together with any other apps and services you rely on to conduct business. The tools selected had to have a variety of integrations, available either through a plug-in marketplace or as built-in features. Best eCommerce Platforms Quick Comparison Table If you’re pressed for time or you want to get a quick overview of the best eCommerce platforms, check out our comparison table: Platform Pricing Trial Support Sitecore OrderCloud N/D Demo Dedicated + Knowledge base + Community Shopify $29/month 14-day Dedicated BigCommerce $39/month 15-day Dedicated Wix $29/month 14-day Dedicated WooCommerce Free - Community Squarespace $33/month 14-day Dedicated PrestaShop Free - Community Adobe Commerce (Magento) N/D Online Documentation Now let’s dive deeper! 1. Sitecore OrderCloud Best eCommerce platform to future-proof your eCommerce strategy Sitecore OrderCloud is a headless, API-first eCommerce platform helping brands deliver unique customer experiences, manage their commerce business more effectively, and future-proof their eCommerce strategy. This flexible and innovative solution can manage users, products, and orders across any variety of customers and buyer types, thus fitting even the simplest to the most complex use cases, from regional D2C to global B2B2X marketplaces. Thanks to its cloud-native infrastructure, it can scale during heavy traffic spikes so your customers continue to experience fast loading times and quick results while shopping. Your customers can focus on what's important (i. e. , making purchases) and have memorable experiences that establish a strong relationship with your brand. With Sitecore OrderCloud, you're able to oversee start-to-finish stock, your site, your merchants, and more, making your processes more effective. Among others, OrderCloud incorporates intelligent content generation and enrichment, while you can also create 1:1 loyalty and promotions at scale. Last but not least, you get powerful real-time intelligence to personalize the customer experience and drive more revenue. Sitecore OrderCloud Pros Headless, API-first architecture to enable extension of eCommerce capabilities to any experience or touchpoint Complete customization for any business model (B2B, B2C, B2X) or eCommerce marketplace Sophisticated personalization, search, and merchandising capabilities Increased scalability to meet growing platform visits, number of orders, and other situations Extensive integration capabilities to enable connection to any best-of-breed technologies Sitecore OrderCloud Cons Pricing is usage-based and available after contacting a representative A powerful yet expensive solution for small businesses If you want to elevate your eCommerce strategy with Sitecore OrderCloud, your developers can get started at ordercloud. io. You can also request a demo and get one step closer to the composable commerce world. 2. Shopify Best eCommerce platform for effortless eCommerce store building Shopify is one of the most popular eCommerce platforms today that has seen tremendous growth over the last 15 years. Setting up the platform is as easy as it gets and the onboarding wizard guides you through all the steps. What makes Shopify so appealing to so many users is that it provides you with an easy-to-use drag-and-drop website builder that doesn’t require any sort of technical knowledge as long as you know how to move a mouse! So, it’s a great option for small businesses wanting to get their online store up and running quickly. In addition to the website builder, you’ll find 8 free themes and a huge range of premium pre-made ones that are exceptionally designed, with prices starting from $150. Most of these themes are fully customizable, making it effortless to make changes where you see fit. Another great aspect of Shopify is store management. You can analyze customer profiles, set up a dropshipping store, manage refunds and set up fulfillment solutions like Amazon. Moreover, you get 1-click order fulfillment. But what about inventory management? You get advanced inventory tracking, and product variations like multiple sizes and colors, while you can upload multiple images. Furthermore, Shopify has the largest app store, so everything you may ever need is there. From social media to marketing tools and sales reporting. Regarding payments, Shopify can truly handle all of your business. Particularly helpful is the Shopify POS allowing brick-and-mortar stores to accept payments in-store through the mobile app. All in all, Shopify is an eCommerce software that can please both beginners and seasoned professionals. It’s a great choice for beginners looking to start a serious online business at minimum cost while using a platform that’s easy to navigate. Shopify Pros Extremely easy to use Good for dropshipping Multi-channel support Included secure hosting Shopify Cons Costs pile up over time (themes, apps, etc. ) Limited (100) product variants Not ideal for search engine optimization (SEO) Switching between templates requires reformatting your website In case you want to start building your eCommerce website with Shopify, you can take advantage of the 14-day free trial and get started right away! 3. BigCommerce Best eCommerce platform for large businesses BigCommerce is another robust eCommerce platform, ideal for large brands or businesses with high-volume inventories. What’s more, it’s among the best Shopify alternatives out there. BigCommerce offers a powerful website builder that will allow you to customize even the tiniest detail of your online shop to make it fit your vision. The platform provides you with 12 free themes and various paid ones starting from $150 up to $400. While they are great, admittedly, their cost is high. Despite the platform being aimed at people with limited web design skills, it allows you to tweak the HTML and CSS in case you’re tech-savvy. It offers a fully-fledged eCommerce CMS solution that allows you to seamlessly add and edit products or even create a blog to accompany your store. With BigCommerce, you can easily purchase and register your domain name through the platform. This is sure nice and useful. Another notable eCommerce feature offered is the ability to sync your inventory with marketplaces like Facebook, Amazon, and eBay. To accept payments, BigCommerce integrates with online payment processors such as PayPal, Stripe, and Amazon. Alternatively, store owners can set up their eCommerce websites to receive payments via bank transfer or check. Overall, BigCommerce lets you make fully detailed listings on the back end, while on the front end, customers enjoy increased control to find exactly what they are looking for. This makes the platform a great solution for large enterprises expecting to have fast-track growth without any compromises on performance. BigCommerce Pros Out-of-the-box SEO tools Variety of payment options with no transaction fees Easy to customize and extend its functionality through APIs (for developers) Excellent multi-channel selling compared to the competition Fully hosted platform BigCommerce Cons Each paid plan comes with a yearly sales limit Premium templates are quite expensive Cart abandonment is not on the Standard plan Limited free templates You can start using BigCommerece completely free for 15 days without even providing your credit card. 4. Wix Best eCommerce platform for small businesses with limited inventory Wix is a modern, user-friendly eCommerce website builder that gives you the ability to create a complete website with eCommerce capabilities. It is a good option for smaller businesses and new entrepreneurs looking for a robust website builder that doesn’t “lack” eCommerce functionality. Specifically, Wix has some very powerful tools such as order tracking, abandoned cart recovery, dropshipping, print-on-demand, and automated sales tax. This eCommerce site builder equips you with more than 800 designer-made templates to build your website, many of which are free. As an alternative, you can let Wix’s ADI (Artificial Design Intelligence) make your site for you after answering a couple of questions. You should know, however, that while you can build your website with the free plan, you’ll need a paid subscription to use its eCommerce-oriented features. Another not-so-great thing about the tool is the absence of low stock alerts, which could cause unnecessary trouble down the line. What’s interesting about Wix is the long but detailed onboarding process. Some people may find it tiresome. However, we believe it’s better to give you more assistance than you need than be lacking in that respect. As expected, this eCommerce website creator has a nice third-party app and extensions marketplace. There, you can find shipping coordinators, accounting services, useful social commerce integrations, and many more. Overall, Wix is an eCommerce platform that gives business owners complete freedom to create, design and manage their online presence without much hassle and without any skills. Note: Similar solutions to Wix are Weebly and Squarespace. Wix Pros Huge variety of free themes Unlimited bandwidth on all eCommerce plans Great on-page customer support Extremely beginner-friendly Wix Cons Still weak at SEO (especially for large businesses) Limited storage space Lack of advanced automation functionality Not great inventory management and tracking options If you want to try out Wix and have complete control over your creation, sign up for the 14-day trial and receive a full refund if you decide the service wasn't what you expected. 5. WooCommerce Best eCommerce platform for existing WordPress websites WooCommerce is an open-source eCommerce platform and a dedicated WordPress plugin. This means that you will need to have an active WordPress website to utilize that platform. Unsurprisingly, WooCommerce is among the most popular eCommerce platforms. According to Datanyze, it has an astonishing 33. 18% market share across all eCommerce solutions, making it the most used platform for eCommerce stores. In terms of design, WooCommerce comes prepacked with Storefront, which is the free standard theme. You can customize the buy button, embed products on any page with shortcodes and split products into categories. Your online store can have unlimited products and product images, while you also get reviews and rating systems out-of-the-box. WooCommerce allows you to sell both physical and digital products. You can manage orders, create coupons, integrate different payment gateways (instead of WooCommerce Payments) and print shipping labels, all from the same dashboard. Regarding its installation on your website, it's fairly easy to do. Just follow the steps of the onboarding process and then select Auto-install WooCommerce on an existing WordPress site. What might be a problem with WooCommerce is scalability. Users have reported that the more products you add and the more customers you acquire, it starts slowing down. The cause might also be due to the weight of themes and plugins. Finally, you’ll need to deal with web-hosting, which can be expensive if you opt for quality. Overall, WooCommerce is primarily for people accustomed to the WordPress platform who already have their own WordPress site and want to start selling products or services. In case you’ve decided to go with this platform, here’s a detailed WooCommerce tutorial you can follow! WooCommerce Pros Free to use and highly customizable Best eCommerce platform for SEO 1-Click selling app available Active developer and expert community for support WooCommerce Cons Self-hosted Only for active WordPress web pages Main features are free but some useful extensions can be costly Lack of full PCI compliance Bonus Tip A great way of increasing your WooCommerce store presence and revenue is with the use of email marketing and email automation. WooCommerce offers some pretty basic email marketing functionalities. Using a dedicated email service provider like Moosend can make a tremendous difference. Moosend has direct integration with WooCommerce which allows you to set up amazing email automation such as cart abandonment emails, welcome emails, and thank you emails! You can easily start email marketing for free with Moosend and engage with up to 1,000 subscribers without even entering your credit card. 6. Squarespace Best eCommerce platform for sleek and high-quality website templates Squarespace is a popular website builder with add-on eCommerce capabilities on its higher tier plans. It boasts an excellent drag-and-drop functionality, and you can have your shop set up in no time. We could say that the platform’s emphasis is in giving businesses the ability to design unique, memorable websites that go beyond a “shopping cart focused” approach. While you won’t get advanced eCommerce features that “pure” eCommerce platforms have, Squarespace is a great option for print-on-demand businesses or businesses looking to add eCommerce functionality to their existing website. As with other eCommerce platforms, there are no restrictions on the number of products your store can have. To start selling products online, you’ll need at least the Business plan, which includes a free custom domain, SSL certification and gift cards. Opting for a higher tier plan unlocks features like powerful analytics, abandoned cart recovery and automatic shipping rates calculation. Where things are not ideal is the processing of payments. You can take online payments via Paypal, Stripe, Apple Pay, and Afterpay (only for certain countries). Regarding in-store payments, they can be handled through Square hardware. Limited is also the integration with other third-party apps. All in all, Squarespace will be a great solution for businesses in need of a tool with the ability to create stunning websites with simple eCommerce capabilities. Squarespace Pros Flexible store templates Unlimited bandwidth Intuitive visual website builder Fully hosted Decent SEO tools Squarespace Cons Payment processing is significantly limited No transaction fees on Commerce plan Scalability can be an issue Limited integrations with third-party tools If you want to use Squarespace, their 14-day trial will be an excellent way to get started! 7. PrestaShop Best eCommerce platform for business owners with technical knowledge PrestaShop is an open-source eCommerce platform that’s completely free to use. You still have to pay for hosting, though, and advanced features, but it’s affordable to start. Their technology is being used by more than 300,000 online stores around the globe, covering a staggering availability translated into 75 languages. PrestaShop is a feature-packed solution that offers you the ability to create products and assort them into categories and sub-categories, as well as an advanced inventory management system. In terms of customization, you will be able to add various payment methods and shipping options, assign shipping carriers based on geographical delivery zones and implement SSL certification to enhance security. Setting up your product pages is as easy as it gets. You can even configure your store’s search engine. Furthermore, PrestaShop allows you to insert a product search engine into your 404 pages. You might even see a bump in sales with this feature! Regarding the customization of your checkout page, you get features like displaying a summary page and order validation. These provide your customers with an enjoyable journey through your checkout. And to make things a bit more interesting, PrestaShop offers a complete solution of features that allow you to market your e-shop on autopilot. From product suggestions to promoting specific products across your store and even custom product sliders, you will be one step ahead of your competition. To sum up, PrestaShop will be a good solution for small to medium enterprises that are not looking for a sophisticated solution. If you have limited technical knowledge, PrestaShop might not be the best solution for you unless you outsource it. PrestaShop Pros Free and open-source International selling Large community 5,000+ PrestaShop modules and themes available PrestaShop Cons You have to pay for dedicated support from PrestaShop’s team Expanding your store’s functionality with modules can become pricey Installation and configuration require some technical knowledge 8. Adobe Commerce (formerly Magento) Best eCommerce platform for multi-channel commerce Adobe Commerce is a well-known eCommerce platform that can help B2B and B2C businesses build a flexible, extensible and scalable eCommerce store that’s optimized for easy checkouts. Its drag-and-drop tools help you create compelling content and create a unique shopping experience for your customers. This cloud-hosted platform can easily handle both digital and physical products and provide you with essential, real-time inventory data to run your business smoothly and efficiently. However, you’ll need to do some “manual” work to keep up with the latest security patches and version updates due to its cloud-based “nature. ” One area where the platform does great is order management. If your business has multiple stores, sites, or warehouses, you don’t need to worry, since Adobe Commerce allows you to create a seamless experience. Through the Magento Marketplace, you can achieve the ultimate customization of your eCommerce website. To give you some examples, you can choose responsive themes, add global currencies and languages, and connect with your favorite CRM and marketing tools. Overall, Adobe Commerce is a solution aimed at brands that know their needs, expect to grow big and have serious plans for the future. Adobe Commerce Pros Highly customizable and scalable End-to-end platform Out-of-the-box integrations (addons, modules) Adobe Commerce Cons Pricing not publicly available Requires developer skills Too much for small businesses Conclusion As you probably saw yourself, there is no “perfect” platform. However, these small differences between the above eCommerce platforms can decide the success of your eCommerce store. Therefore, it is essential to look at the tools closely and decide which one will enable you to achieve your goals faster and more efficiently. --- ### 15 Newsletter Signup Examples and Why They Work [+Best Practices] > Do you need email signup inspiration? Check our newsletter signup examples and learn how to design forms that help you grow your email lists. - Published: 2022-07-29 - Modified: 2025-05-07 - URL: https://moosend.com/blog/newsletter-signup-examples/ - Categories: Examples, Subscription Forms - Tags: Subscription Forms Are you struggling to draw new subscribers in? Growing an email list is a common challenge among businesses. Newsletter signup forms are your go-tool, encouraging new audiences to opt-in so they can receive your exciting news straight to their inboxes. Great newsletter signup examples are designed to capture visitor attention and convert them into loyal email subscribers. In this post, you'll find the top newsletter signup practices to create memorable forms. Also, we'll take a sneak peek at our favorite newsletter signup examples from other successful brands to get you inspired. 8 Newsletter Signup Form Best Practices How do you get visitors to join your email list? The most common tactic is to give them reasons to do so. It might be investing in eye-catching newsletter signup form design, strong messaging, or an irresistible offer. Let's explore how to make the most of the best practices in the book. 1. Choose the Right Signup Type There are various form types to choose from to increase your conversion rates. Which are the perfect ones for your lead generation efforts? It depends on parameters like your business objectives and the audience group you're targeting. A food blog looking to capture casual visitors in search of recipe inspiration could pick an inline option embedded into the footer. It won't disrupt the reading experience while remaining visible as they scroll. Whereas a SaaS business could create a landing page form to boost trial signups, including social proof to earn credibility points. If you're still unsure what resonates for different audiences and goals, you can also test different form options and placements to see what yields the desired results. Now let's go through the main types based on their placement: Sticky bar: This signup form remains visible at the top or bottom of the screen as the user scrolls up or down. Header: Such a form is found at the top of the website, therefore it's the first thing the visitor sees. Sidebar: You can place a sidebar form on the left or right of the content— this practice works great for blogs. Landing page: This lead generation option is ideal to provide additional context and value. Scroll box: Scroll box forms appear when the user scrolls down a page without interrupting the experience. Exit-intent pop-up: This kind of popup appears when visitors are about to leave the website. Footer: A sign form that is displayed at the page footer, capturing visitors who scroll down to the end of your content. Here are two different newsletter signup examples: Esqido Esqido chose a scroll box to get their visitors’ contact information, a form triggered while users scroll down. It's hard to miss the amazing incentive marked in red. This is an example of a newsletter signup form that checks all the boxes for success - a clear headline, concise copy, a product image, and a strong call-to-action. Tattly Tattly went for a popup form at the footer. There, they're more likely to catch users with a higher buying intent. This means that the business builds an email list with qualified leads. If you decide to create a similar form, make sure it stands out from the rest of the text. Here, the bold text highlighting the incentive and the straightforward CTA do the trick to encourage subscriptions. 2. Offer an Incentive It's only natural for people to want something in return for giving up their contact information. That's why one of the most popular newsletter signup tips is to provide solid incentives for email signups. This is a common tactic for most B2C eCommerce businesses, offering discounts or coupon codes on the first purchase to make subscriptions more appealing. At the same time, in B2B, lead magnets are more popular choices. For example, free resources like eBooks, infographics, or templates drive more signups down the road. In any case, make sure that your incentive is strong, valuable, or exclusive so you can get more users to join. Remember to run some A/B testing to find what works best for your target audience. 3. Εxplain the Benefits Perhaps you don't have helpful material at your fingertips to use as an incentive. Or maybe budget constraints prevent you from offering a first-time discount to every new subscriber. And that's ok. Monetary and gift incentives are indeed intriguing for most people. However, if you carefully choose the content you’ll create, subscribers can reap many benefits just by signing up for your newsletter. But first, you have to make them crystal clear. So, what kind of content will land in their inboxes once they subscribe? Make sure your newsletter signup form shares just the right details on what visitors should expect. It could be product or service updates, insider news, exclusive deals, or early access to new products or services. Apart the of type of email content you'll be sending, another key signup form practice is to let people know how often you will send email campaigns. With spam emails piling up in their inboxes, it's only logical that they want to learn about the email frequency beforehand. As a result, they'll be more eager to click on a CTA to join a monthly newsletter with valuable tips and updates compared to a vague message urging them to subscribe. 4. Keep it Simple and Clear Effective newsletter signup examples are straightforward, guiding users towards a quick process. So, you should make your forms simple with only one or two steps to ensure completion. This translates into adding a few custom fields, depending on the visitor data you deem relevant. The reason is that people aren't willing to spend much time on filling out forms from brands that they probably aren't familiar with yet. An equally important one is that users keep getting more suspicious towards businesses asking for excessive personal data. So, what they're after is making a small commitment, giving away just the contact information that feels right. Requesting more than that could lead to distrust. However, there are cases where multi-step forms make sense. To create a user-friendly form completion experience, consider breaking it up into more steps. By doing so, you remove the frustration of filling out too many form fields at once. Consider engaging visitors with a compelling incentive or a qualifying question. Then, they can move to the second step where you will request their email list information. Let's discuss how such a multi-step form works. Surreal Now moving to Surreal's multi-step signup form example, we can see how it can be as effective as a single-step form. Turning form completion into a gamelike experience, they first ask whether the user wants a 25% discount. Who could resist such a deal, right? In the second step, the brand invites its audience to unlock the discount by filling in their email address. They also make sure to mention additional benefits of becoming a Surreal subscriber such as getting tasty bargains. Repeating the headline phrasing in the CTA is a clever idea to reinforce the message. 5. Mind Your Form Design The first step to attractive newsletter subscription forms is designing them with simplicity in mind. But simple doesn't mean boring since you need visually engaging forms that catch and retain your audience's attention. Carefully choose the design elements of your signup form so you can keep things minimal yet appealing. You should follow your brand guidelines, reflecting the look and feel of your website. Think of assets like colors, fonts, and visuals. All of them play a pivotal role into building a seamless user experience. Newsletter signup form components aren't limited to fonts or images, though. White space is a crucial asset, too, creating breathing room and helping users grasp the main message. But not all businesses have the resources or time to design responsive and eye-catching signup forms from scratch. Thankfully, most online form builder apps like Typeform, Jotform, or even marketing platforms with form-building features like Moosend, offer premade subscription form templates. These tools free your hands while offering you compelling designs that you can also tailor to your branding using intuitive drag-and-drop editors. 6. Make CTAs That Stand Out When converting website visitors into email recipients, it all comes down to your signup form CTA. Therefore, you have to pay extra attention, ensuring it's visible at first sight with a color scheme that pops out. Also, you need CTA copy that communicates a straightforward message that reveals the action you expect readers to take. Plus, action-oriented language that motivates readers to click instantly. If there's a specific value proposition involved, having it in your CTA is a smart move. So, instead of "Sign Up Now," try something like "Get Your 10% Discount. " Proper use of white space is essential for your CTAs, too, as it makes them stand out, especially when in contrast with the form background. For the same reason, don't forget to use bold and large typography and place the button strategically. 7. Write Clever Copy Flawless copywriting is mandatory for every successful asset in your digital marketing strategy. To get the right messages across, you should write catchy copy lines that help you convert your audience. So what exactly do you need? An attractive headline, the main body, and a CTA button. All these elements must get to the point and emphasize the benefit of subscribing. Therefore, stay away from generic messages like "Join us" or "Sign up" and opt for more powerful phrases that reveal what's in it for the reader. Plus, make sure you'll deliver on any promise you make in your signup form. Misleading users with benefits they won't receive is a big no-no. Also, if you communicate a specific email frequency, you must stick to it when they become subscribers. Imagine a user's frustration if they signed up for weekly updates and they just receive an email campaign every now and then. Lastly, your newsletter signup form copy should match your tone of voice. A brand that's popular for its friendly and humorous tone wouldn't go for formal messaging in their form copy. The golden rule is to maintain your unique tone of voice throughout your communications. 8. Use Social Proof Many businesses choose—wisely—to add social proof to their marketing mix. Why? Social proof elements work as trust signals, building credibility and motivating reluctant visitors to act faster. People are more likely to do something when they see how the same action benefitted others. It usually comes with little effort on your side, too. So, ready to dive into this powerful tactic? Here are the social proof types most marketers opt for: Customer testimonials Ratings in review platforms Number of email subscribers Expert endorsements Professional certifications Badges from respectful brands You could even highlight special offers, limited-edition products or services, events, or any other exclusive benefit that your subscribers are enjoying. 15 Newsletter Signup Examples That Work Now that we've analyzed what comprises an effective form, it's time to check more real-world signup form examples to use as a source of inspiration. Let's check them out and share what we loved. Moosend What we loved: During Christmas, Moosend chose an actionable headline that gets straight to the point, mentioning the gift and linking it with the holiday They invested in a colorful yet balanced design with a gift image and Christmas decoration items to match the holiday spirit Moosend gave the seasonal discount a name that's a reference to the brand name and their mascot, Moo The countdown in the footer copy lets visitors know the time left to claim the discount Nominal What we loved: Nominal's form headline stands out due to its original copy, showing appreciation and a giving attitude The 20% discount is placed at the front and center, which makes it hard to miss The simple and elegant form design with a clean signup section and a compelling image showing a girl wearing the brand's jewelry They set expectations on what users should expect from the newsletter Charity: water What we loved: Charity: water uses a strong headline that adds value immediately The concise and inspiring copy, clearly explaining the benefits of the free eBook The use of the first person in the CTA, making visitors relate to the message Allbirds What we loved: Allbirds used original copy to outline what the potential customers should expect from the brand in its emails They nail the conversational style in the headline by using slang language and a question to target exclusivity fans (yes, we do want first dibs! ) The "new limited-edition products" part increases the chances of conversion as consumers appreciate getting there first The note stating that they can unsubscribe whenever they wish is a thoughtful addition, showcasing a trustworthy business Nerd Fitness What we loved: Nerd Fitness used motivational and powerful copy to encourage visitors to subscribe The headline and matching visuals highlight the access to free resources, such as guides and free tools They indicate that these resources sent in their newsletter already provide value to 300,ooo people, triggering consumers' need for belonging. Revelry What we loved: Revelry uses this newsletter sign up form example to offer visitors a free entry in their competition so they can claim the $200 gift card The user can also select if they’re the bride, bridesmaid, or have another role, which helps the business with its email segmentation efforts They included a powerful image that shows two bridesmaids in stunning dresses Slightglass Coffee What we loved: Slightglass Coffee's newsletter signup example includes several benefits that their email subscribers enjoy They place the 10% discount on the first order in the headline so it's the first thing the the visitor sees They do a great work in playing the exclusivity card to evoke the feeling of belonging to a priviledged group The image with their product in use makes readers long for a nice cup of coffee Topo Designs What we loved: Topo Designs uses a bold and actionable headline with urgency elements to prompt immediate action The red color of the CTA button is alarming while the white space surrounding it contributes to the eye-catching look and feel The form copy says it all: To claim the 15% discount, you only need to complete your email address Topo Designs added a link to the privacy policy on the signup form footer, which is a smart move regarding GDPR compliance Bohemian Traders Bohemian Traders chose wisely when they added a stunning image of a model showcasing their clothes to grab attention They asked for the visitor's date of birth so they can send personalized email content to subscribers on that special day, perhaps throwing in a birthday discount The 10% discount is the first thing the user sees, a nice incentive to purchase for the first time They provided all the details as to why they request the visitor's mobile and added the terms and conditions of their SMS and email marketing Frank Body Frank Body uses its unique, cheeky brand voice in the copy with phrases like “Go on, babe” and the brand's pastel colors to showcase its identity They highlight the 10% first-time discount, and the different types of email content their subscribers will receive in future email campaigns They use a different tactic in the email CTA, turning it into a question to pique the reader's curiosity The CTA directs the reader to a fun skincare quiz, which is an excellent way to engage them from the first touch point—here it is: Frances Valentine What we loved: Frances Valentine invests in a minimalistic form layout, having a signup section with just one field to facilitate subscribing They use a crystal clear message in bold red and plenty of white space to make it pop The colors and typography match the ones on their site, ensuring a strong and consistent brand identity They add an image of a girl wearing one of the brand's colorful dresses, so users instantly visualize the experience Graza What we loved: Graza highlights the free-shipping offer, mentioning the specific details in short The brand colors and fonts used in this newsletter signup example makes the form integrate naturally in the website The inclusion of the brand name in the CTA and the product image further boost brand recognition Solo Stove What we loved: Solo Stove's is the perfect newsletter signup example of "the shorter, the better" rule, only asking for the user's email address They place the signup form at the homepage footer to attract visitors who’ve scrolled down until the end of the content The warm (pun intended) headline, the powerful incentive, and the action-oriented copy are effective tools to drive conversions Poketo What we loved: Poketo chose a floating bar that fits perfectly with the rest of the website design They use short and concise copy with actionable verbs and an engaging question The warm question in the headline shows the business’ intent to form close relationships with potential customers They add a 10% discount as incentive, highlighting it with a vibrant color The Hoxton What we loved: The Hoxton invested in a clean and minimalistic design in this signup form example, focusing on the key information The catchy headline highlights the exclusive nature of the email content They let readers know that they'll be the first to hear about their exciting updates, making them feel special How to Design a Newsletter Signup Form Creating attractive newsletter signup forms might sound like a lot to take on. Moosend's versatile signup form builder allows you to design beautiful and functional forms within minutes—even if with no experience and tech skills. Start by picking the right subscription form between the following types: How will you know which elements to put together? No problem, since you may pick one of the built-in signup form templates that align with your lead generation efforts. They come with professional, fully customizable designs, including all the necessary components. Using the straightforward form builder, you can delete, move around, and tweak content blocks as you see fit. Adding your own brand assets like fonts, colors, or images, and tailoring the copy is just a matter of a few clicks. To take some of the workload off, use Moosend's AI writer to improve your copy, adjust the tone, or fix spelling and grammar. Note that you can also set up your form's visibility settings, choosing when the form is displayed and whether recurring visitors see it. Also, the conditional rules allow you to show or hide the form, depending on the audience group, as well as decide where on your website it appears: There's the option of publishing your form directly on your website or external platforms of your choosing. Once you set things up, you're ready to review your settings and hit "Publish" to get those valuable subscribers into your list! Pick a template! Newsletter Signup Forms That Click No Matter What Are you inspired by the fantastic newsletter signup examples above? Find the ones that suit your brand style, choose the best incentive, and demonstrate it as effectively as possible. To build a seamless signup process that will boost your lead generation, schedule a welcome email using automation to show your appreciation to new subscribers. In addition, if you offer an incentive like a coupon or discount, explain how they can claim it. Looking for an email marketing solution with top-notch subscription form features? Sign up for a free Moosend account today to streamline a successful marketing process using the easy-to-use form builder and pre-made templates. --- ### 9 Dotdigital Alternatives For Better Functionality & Features [2025] > Discover the best Dotdigital alternatives to get your email marketing strategy back on track with better functionality and features. - Published: 2022-07-25 - Modified: 2025-05-02 - URL: https://moosend.com/blog/dotdigital-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Dotdigital is a customer engagement platform with email marketing and SMS marketing capabilities that uses the power of data to improve the customer journey across multiple channels. While this software has been out there for quite some time, many users have come across certain issues regarding its performance and features. In this guide, we’ll show you the best Dotdigital alternatives you need to consider to find a better solution in terms of functionality, integration and deployment, support, and pricing. Let’s take a look. How We Selected The Following Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Best Dotdigital Competitors: Listed Achieving scalability is an essential part of making your business last. The tools you will pick for the job need to be up-to-date, offering advanced functionality and support, especially when your business is growing. Furthermore, Dotdigital users point out that the platform can be expensive and that it lacks updates. Below, you will see some of the top user-friendly email marketing automation solutions that come to fill the gaps left by Dotdigital, offering better functionality and more affordable pricing. Let’s see the table: Price/Month Free Plan/Trial Unique Feature Ratings Dotdigital Custom quote Demo Contact management function Moosend $9/month Yes (30-day free trial) Advanced marketing automation HubSpot $20/month Yes CRM and social media tools Constant Contact $12/month 60-day trial Event management system Marketo Engage Custom quote Demo Campaign and journey automation Mailchimp $20/month Yes (limited) Multi-step automation workflows Salesforce Account Engagement $1,300/month Demo Salesforce CRM integration ActiveCampaign $39/month 14-day free trial In-built CRM Klaviyo $20/month Yes Email & SMS options GetResponse $19/month Yes One-click integrations 1. Moosend Pricing: Paid plans start at $9/month, 30-day free Trial (Sign up here) Best for: eCommerce, Small Businesses, Bloggers, Enterprises Unique feature: Advanced marketing automation Moosend’s all-in-one email marketing software gives you access to an array of tools to increase your subscriber base, nurture your leads and turn them into loyal customers of your brand. More specifically, this digital marketing platform comes with a user-friendly email editor, online forms, landing pages, advanced reporting and analytics, transactional emails (SMTP), an easy-to-use API, as well as a responsive customer support team. When creating your campaigns, Moosend’s email builder allows you to craft converting messages using advanced elements that will intrigue your audience. The available email templates will function as a blueprint to save time and effort. Moreover, as personalization has become a major revenue-driving force, Moosend’s automated workflows will let you set up sequences to target your audience with content tailored to their needs. The visual workflow editor has numerous conditions and triggers to create unique email automations for your business, featuring numerous pre-made recipes to help you out. Moosend also comes with a complete set of audience management tools, while you can use the online form builder and landing page editor to increase your subscriber base. Then, you can leverage the segmentation option to divide them into groups with similar interests. Lastly, optimization is a crucial aspect of your email marketing strategy and digital marketing in general. To improve your efforts, you can use the A/B Testing tools to enhance your content based on customer data and engagement insights collected through your campaign reports. Moosend Best Dotdigital Alternative Features Drag-and-drop email campaign builder Professional email newsletter templates Audience management tools Advanced marketing automation workflows Customer insights through reporting and analytics Newsletter signup forms and landing pages Integrations with apps like Zapier, WordPress, Woocommerce Pricing Moosend’s paid plans begin at $9/month for 500 subscribers with the Pro Plan, where you get access to unlimited campaign sends, the builders, the SMTP server, segmentation, personalization, reporting, and more. You can try out the features by creating a free account today. Try Moosend 2. HubSpot Pricing: Paid plans start at $20/month, Free plan Best for: Enterprises, Startups Unique feature: CRM and social media tools HubSpot is a Dotdigital alternative known for its powerful customer relationship management (CRM) feature. Along with the email marketing automation tools, you can power up your inbound marketing efforts and improve the customer experience. Inside the HubSpot marketing hub, you’ll find an email builder to create email marketing campaigns and a workflow builder to streamline your efforts. Numerous templates are also available to help you save time and effort. Furthermore, this competitor will give you access to an online form builder to craft and expand your mailing list and social media ads to retarget your audience. Moreover, HubSpot is famous for its lead management software, a tool that will allow you to track and analyze your sales in real-time. More specifically, you can monitor your entire sales pipeline, track your performance through reports and use the data to find opportunities and improve your process. Apart from that, HubSpot comes with advanced A/B testing functionality to improve the accuracy and efficiency of your marketing messages through device-specific previews and sending test emails. Lastly, you can also benefit from the time-sending optimization feature to find the best time to deliver your emails. HubSpot Best Email Marketing Platform Features Drag-and-drop email template builder Pre-made newsletter templates Embedded A/B Testing feature Customer relationship management tool Online form builder to boost lead generation Multi-step automated workflows Pricing HubSpot’s free plan comes with 2,000 email sends per month. If you want to use the form and marketing automation tools and remove HubSpot branding, then you have to purchase one of the paid plans starting at $20/month with the Starter and $890/month with the Professional. If HubSpot’s email marketing automation software feels expensive, you can always look at some more affordable HubSpot competitors with equally powerful features and functionality. Read our Mailchimp Analysis 3. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best for: Small businesses, Online creators Unique feature: Event management system Next, we have Constant Contact, another email marketing automation tool that allows marketers to grow their business with email newsletters, automated workflows, forms, and more. When it comes to the email builder, you can create a campaign from scratch using the template builder or pick one of the pre-made designs offered. Moreover, you can benefit from the branded template builder to craft messages that will reflect your brand and resonate with your audience. Marketing automation is also available, although many users have noticed that it isn’t as flexible as other Constant Contact alternatives such as Moosend or Mailchimp. Nevertheless, creating automated workflows won’t be a problem if you are a seasoned marketer. The tool will also give you the opportunity to set up engaging sequences and follow-up campaigns to improve your engagement and conversion efforts. To power up your omnichannel efforts, Constant Contact also offers social media ads and landing pages to boost your lead generation through popular networks, retarget your audience and give them unique offers. Apart from that, this email marketing tool integrates with various apps to help you streamline your efforts, including eCommerce platforms, such as Shopify and WooCommerce, social media networks, WordPress, etc. Constant Contact Marketing Solution Features Event management system Marketing automation tools In-built CRM feature Social media ads A/B Testing for subject lines Email API Pricing Constant Contact has a free trial you can use for 60 days. After its expiration, you need to purchase one of the paid plans starting at $12 per month. The marketing automation features are available on Standard plan, starting at $35 per month. Read our dedicated Constant Contact review to discover the pros and cons, pricing details, features, and frequently asked questions (FAQ) that will help you make an informed decision. Read our Constant Contact Analysis 4. Marketo Engage Pricing: Request a quote, Demo Best for: SaaS, Enterprises Unique feature: Campaign and journey automation Adobe’s Marketo Engage is one of the Dotdigital alternatives that will help you power up your lead-based and account-based marketing. This software provides users with email marketing automation tools, lead management, and multi-touch attribution to drive more revenue. Regarding its email marketing capabilities, Marketo offers a visual editor to create responsive email marketing campaigns for your audience. You can use the reporting and analytics feature to track your performance. Moreover, the available A/B Testing tools can help you improve your messages' click-through rate and conversion through suggestions and predictive content. This alternative's lead management system will let you keep your contacts organized by creating scoring models to know which opportunities are more important. Moreover, you can retarget website visitors through personalized social media ads to enhance your lead generation. Marketo Engage’s workflow builder also allows you to craft smart sequences for your audience based on behavioral data for improved customer journeys. Lastly, it comes with an attribution tracking feature to measure your campaign's performance, unify your data, and then use the insights to improve your marketing strategy. If Marketo is too expensive for your business, find a more affordable solution by checking this article here! Marketo Best Email Service Features Visual email campaign editor Lead management feature Predictive content Email personalization Multi-touch attribution Pricing Marketo has four paid plans, starting with the Jumpstart plan for core email marketing automation, segmentation, and reporting. To find out more about pricing, you need to request a custom quote by contacting their sales team. Check Marketo Engage 5. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan Best for: Ecommerce, Agencies, Publishers Unique feature: Multi-step automation workflows Mailchimp is another Dotdigital competitor you can consider as it offers advanced features to cover the needs of a growing business. The email marketing automation options will let you craft promotional messages for your audience and then use the workflow builder to set up smart sequences for them. For instance, you can create an abandoned cart email for your customers to restore your lost revenue or a re-engagement series for your disengaged subscribers. Before moving on, it’s worth noting that Mailchimp’s workflow editor lacks the preview feature, unlike its popular competitors like Moosend and Constant Contact. When it comes to audience management, Mailchimp offers a Marketing CRM to learn more about your audience and improve the customer experience. Using segmentation and behavioral tagging, you can target your audience with more relevant messages based on their habits, purchase history, and preferences. Lastly, Mailchimp’s Insights and Analytics feature comes with reports and smart recommendations to boost your email marketing performance. You can use them along with the A/B Testing tool, Surveys, and the new Content Optimizer feature to optimize the efficiency of your messages. Mailchimp Best Software Features Multi-step workflows Marketing CRM Pre-made newsletter templates Behavior tagging A/B Testing options Pricing Mailchimp has an available free plan with a sending limit of 2,500 emails/month (500/day). Pricing starts at $20/month with the Standard plan for 500 subscribers and reaches up to $350/month for the Premium plan. Read our Mailchimp Analysis 6. Salesforce Account Engagement Pricing: Paid plans start at $1,300/month, Demo Best for: SaaS, Startups, Enterprises Unique feature: Salesforce CRM integration Salesforce Account Engagement (previously Pardot) is among the best Dotdigital alternatives B2B businesses can get to engage their audience with email marketing campaigns that convert. This software offers you the ability to customize journeys through personalized email campaigns and landing pages. Moreover, you can use the advanced segmentation feature to group your audience based on their engagement with your brand or customer history. This way, you can personalize your content and ensure that your audience receives the best offers when they need them. Salesforce Account Engageme will also give you access to account-based scoring and analytics to align your sales and marketing efforts for a more seamless experience. When you discover your high-quality leads, you can use the lead nurturing feature to turn them into loyal advocates of your brand. Lastly, this marketing software integrates with Salesforce's popular CRM for better lead management and engagement. If you want to improve the efficiency of your marketing messages, the available email analytics and testing tools are exactly what you need. Salesforce Account Engagement Best Features Email marketing campaign editor Online forms and landing pages Powerful segmentation option Account-based analytics Integration with Salesforce CRM Pricing Salesforce Account Engagement’s pricing plans start at $1,300/month billed annually for 10K contacts. For more features, you need to upgrade to the Plus or Advanced Plan, starting at about $2,600 and $4,150 per month. The Enterprise plan begins at about $15,300/month for up to 75,000 contacts billed annually. Check Marketing Cloud 7. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best for: Experienced marketers, eCommerce, Agencies Unique feature: In-built CRM ActiveCampaign is a marketing automation platform geared towards eCommerce stores, offering powerful automated workflows, advanced segmentation, and personalization features to boost conversions. Regarding email campaign creation, this alternative to Dotdigital offers an intuitive drag-and-drop builder to craft the perfect message. You can also use a variety of elements and leverage the dynamic content option to personalize your message based on each customer’s needs. As an eCommerce-oriented platform, ActiveCampaign will give you access to powerful marketing automation to deliver the right message at the right time. You can use the workflow editor to set up a welcome or abandoned cart series or even automate your lead scoring process by finding your most engaged contacts and assigning the right tags automatically. More on lead management, this platform also comes with an in-built customer relationship management (CRM) system to organize customer data and power up your sales. You can use the tool to keep your sales team up-to-date with your current lead status, create tasks based on their online activity and streamline the lead nurturing process. Segmentation and personalization couldn’t be absent from the mix, allowing you to craft multichannel marketing campaigns that will target your customers through their lifecycle. ActiveCampaign Top Advanced Features Advanced marketing automation Transactional email campaigns Integrations for web push notifications, social media, etc. Pre-made newsletter templates Responsive customer support Pricing Users can try ActiveCampaign for free by registering for the 14-day trial. You will need a paid subscription starting at $39/month for 1,000 subscribers to keep using the software. If you are looking for a simpler tool with equally advanced functionality and affordability, you should consider one of ActiveCampaign’s competitors. Check ActiveCampaign 8. Klaviyo Pricing: Paid plans start at $20/month, Free plan Best for: eCommerce, SMBs Unique feature: Email & SMS options Klaviyo is another eCommerce-oriented Dotdigital alternative, offering email and SMS marketing tools to power up your engagement and conversion endeavors. Equipped with a simple drag-and-drop editor, this Dotdigital alternative will let you craft beautiful marketing campaigns for your audience. The platform also offers various pre-made email templates to simplify the process. Apart from email creation, you can use the visual workflow builder to set up sequences that will drip your content at the right time. For example, you can build a welcome or abandoned cart series to boost and restore your revenue with personalized messages. Moreover, you can benefit from the dynamic segmentation tool to keep your email lists organized and deliver personalized content based on eCommerce consumer data. This way, your audience will receive relevant offers and deals that will make them convert. Lastly, Klaviyo offers an SMTP server solution to send transactional emails to your customers, including order notifications, order status updates, and more. Klaviyo’s Email Marketing Best Features Visual email editor Automated workflows Personalized product recommendations Transactional email campaigns A/B testing tools Pricing Klaviyo offers a free plan for up to 250 email contacts and 500 email sends. Then, pricing starts at $45/month for the email tools and $60 for the email and SMS options for 1,000 contacts. Check Klaviyo 9. GetResponse Pricing: Paid plans start at about $19/month, Free plan Best for: Publishers, eCommerce Unique feature: One-click integrations GetResponse is another marketing solution you can use to get your email strategy back on track. This Dotdigital alternative is simple and affordable, giving you an intuitive campaign builder to craft converting messages for your audience. As an eCommerce-oriented tool, you can benefit from the automated workflow builder to create smart sequences for your subscribers and customers. Segmentation and personalization will also help you keep your email lists organized and deliver better experiences. Furthermore, GetResponse will allow you to connect the software with third-party apps to streamline your marketing efforts. The software integrates with eCommerce platforms like Shopify and Woocommerce, social media tools, calendars, online course platforms, Zapier, and more. Lastly, like Klaviyo, this platform offers SMS marketing options to boost your customer engagement through different channels. While it’s a great option, it may get pricey down the line, especially if you have a large number of contacts. In this case, you may also want to check out some more affordable Klaviyo competitors. GetResponse Top Email Solution Features Marketing automation options Pre-made templates Landing page editor Email list segmentation Web push notifications Pricing GetResponse has a free plan for 500 contacts, which you can use to try out the tool. Then, you can choose from three paid plans, starting with the Basic plan at about $19 per month for 1,000 subscribers. Check GetResponse The Best Dotdigital Alternatives The Dotdigital engagement cloud has been around for quite some time now. While it’s a great tool to power up your online marketing efforts, choosing a more affordable and powerful alternative may be the missing link to scaling your business. Before making the change, we recommend you try any available free plans, trials, or demos to ensure that your new tool aligns with your goals. So if you feel like it, why not register for a free Moosend account and try the email, landing page, and form builders? --- ### 9 Newsletter Signup Form Tips For More Subscribers [2025] > Find the best tips to optimize your newsletter signup and learn how to create the perfect newsletter signup form plus some amazing examples. - Published: 2022-07-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/newsletter-signup-forms/ - Categories: Subscription Forms - Tags: Subscription Forms - Levels: Beginner, Intermediate How can you encourage new website visitors to subscribe to your email newsletter? We present you with the ultimate solution: the newsletter signup form. If you want to master online forms, you also need to know how to optimize them. Learn valuable tips to design eye-catching newsletter signup forms that convert, including examples from real brands and why they work. Are you ready to get your signup rate to the stars? Let’s do this! What Is A Newsletter Signup Form? Let’s start with the basics: Email marketing is an effective marketing technique, with an ROI of $42 for every dollar spent. To reap its benefits, you first need to get the customer’s opt-in to comply with GDPR guidelines. An email newsletter signup is a form used to capture a visitor's email address. When the customer subscribes, you can add them to your email list and start sending them meaningful newsletters. Newsletter signup forms come in different shapes and sizes. Whether they are a sticky, a popup, or a full-page form, their end goal is always the same: to capture potential subscribers. Thankfully, many marketing platforms like Moosend or Mailchimp allow you to create those assets in a flash. For example, with Moosend, you can access premade email, landing page, and online form templates - all-in-one. Sign up today and try them out! How To Design The Perfect Newsletter Signup Form What exactly do you need to boost your newsletter signup rate? Get ready to dive into the best newsletter signup tricks that every successful marketer should know. 1. Choose The Right Placement To ace your form page placement, you first need to know the most common types that most form builders offer: The classic popup form we all know and adore The inline subscription form appearing within a page’s content The floating bar form located at the top or bottom of your page The sticky form that sticks with the visitor no matter how far down they scroll The full-page form covering a visitor’s entire page Later on, we’ll discuss how to find the best placement for your own website, so fasten your seatbelts! 2. Make Your Forms Simple Simplicity is the ultimate weapon to nail your forms and get your visitors to sign up. Create a branded form with a simple outline to draw the readers’ attention on what really matters. Don’t hesitate to add a splash of color, especially when it helps to make your CTAs more distinct. Here’s a fantastic example by MVMT. They’ve added a simple photo demonstrating one of their stylish products and picked light blue to emphasize the discount and the CTA button. 3. Add A Clever CTA Calls-to-action (CTAs) are the most critical elements to convert your visitors into newsletter subscribers. A well-crafted call-to-action button doesn’t always have to be full of visuals and colors to work. Choosing the right copy is key to acing your CTA buttons but can be a little tricky. For instance, if you make it too long, you might get your visitor bored. Similarly, if you make it too short, they might not even notice it. So, what’s the secret to acing your CTA copy? Highlighting the value of joining your mailing list is of paramount importance. To give you a clue, here’s an example from Spoon Graphics that speaks for itself: However, your CTAs need to stand out to be effective. While Spoon Graphics has amazing copy, it completely overlooks the fact that the background color and CTA box are the same. “Hiding” your CTA will reduce the efficiency of your form and even annoy the visitor, who won’t even search for it. To avoid that, try to make your CTAs more visible, like this one from the Morning Brew, found at the top of the website: 4. Choose The Right Timing While you might think that your popup display time is trivial, timing is one of the most crucial elements you need to optimize before publishing your forms. For example, if you display a popup the moment a visitor enters your website, it is going to annoy them. Instead, displaying them when visitors show exit-intent can work miracles. Delivering a great user experience with timed popups will increase your visitors’ likeability of clicking on your CTAs. So, if you want to skyrocket your newsletter subscription rate, you have to wait for these crucial seconds to pass and then schedule an irresistible popup to capture their email addresses. That’s why Swarowksi made sure to wait for a few seconds while browsing their homepage before showing off the pop-up form, which is stunning by the way: The first thing you need to master in your popup display is to search for your visitor’s average time spent on your page. Then, based on your products or services, you can determine how much time your visitor needs to digest your content. You can use a tool like Google Analytics to track everything down. And remember, the right popup display time can be a process of trial and error, so don’t be afraid to test things until you get the best results. 5. Offer An Incentive We all know that modern consumers won’t give you their email address unless you provide them with something amazing in return. Capturing their attention with a well-crafted form is the first step to getting them aboard. But do you know what will ultimately get your visitors to subscribe? Rewarding them is the ultimate tactic to help them make up their minds and realize the value of joining the tribe. Be it a coupon or a free ebook, visitors always love getting something back after completing your email newsletter signup process. So, to maximize your signups, try to find out what your audience wants to receive in exchange for their email, and voila! Here’s how Pipcorn approached that: 6. Conduct A/B Testing Do you think that you’ve found the perfect newsletter signup formula to boost your conversion rates? Here’s where A/B Testing comes in to help you supercharge the effectiveness of your newsletter sign-up. A/B Testing is a method that lets you compare two versions of the same variable. For example, you can test different versions of your copy to see what works best. Most importantly, you can test the newsletter signup placement on your website. While the classic popup can do the trick, sticking to only one type won’t help you find the perfect page placement for your form. Finally, your headlines are your most significant impression triggers, influencing the performance of your newsletter signup. Instead of using boring headlines, try coming up with exciting captions that will get your visitors to click on your CTA, and run an A/B test to find your winner. 7. Use Social Proof According to the definition, social proof is a psychological and social phenomenon wherein people imitate the actions of others to determine what is the right way to act in a given situation. Here are some social proof types to choose from: Number of satisfied customers/subscribers Expert endorsements Testimonials Visual social proof Social proof is a tool that holds tremendous power when you leverage it the right way. Whether it is a testimonial or your subscriber count, social proof can reduce uncertainty and increase your form’s efficiency. Does it sound too good to be true? Here’s how Baremetrics does it: 8. Understand Visitor Intent Depending on your industry, there are different newsletter signup templates to meet your goals. For instance, SaaS forms usually give visitors extra material, while eCommerce forms offer discounts. SaaS newsletter signup forms usually have various lead magnets like e-books, whitepapers, reports, or presentations. Nevertheless, wouldn’t a nice discount be more appealing than a simple e-book? Well, it depends on your audience. When it comes to SaaS buyer personas, free educational content is far more valuable than a simple offer. Giving your audience the knowledge to use your product/service is a common practice to capture and nurture your email subscribers. 9. Send A Welcome Email Once your audience signs up for your mailing list, it’s essential to send them a welcome email campaign to start communication via this channel smoothly. Moreover, welcome emails have the highest open rates, reaching 91. 43%. If you offer an incentive for new subscribers, add information about how they can claim their reward. You can also share with them what they can expect from you going forward to bring more suspense. And if you want to get their double opt-in, you can ask them to confirm their subscription. Looking for a successful welcome email example? Look at his amazing campaign from Bezar, with smart calls-to-action, including a referral option and social media links. Subject Line: You’re In! Sweet. Welcome To Bezar, The Marketplace For Design Pro tip: Always remember to add an unsubscribe button and give your customers the option to say bye if they wish. If not, spam complaints will start rising and email deliverability will decline over time. 4 Newsletter Signup Form Examples That Steal The Show It’s time to dissect some of the best newsletter signup examples to see what makes them tick. Let’s do this: 1. AriZona The Beverage Company AriZona chose a pop-up form to increase lead generation. Let’s see how they did! Why It Works: This newsletter signup form follows the brand’s overall style, with funky colors and elements. Their copywriting is straightforward and gets their messages across with clarity. The CTA is attractive enough to motivate visitors to claim a generous 10% discount of their first order. The CTA button pops out with great color, and the visitors can quickly tell what they must do to get their prize. Finally, the form’s design is enhanced by cute visuals in the form of stickers that complete the design! 2. General Assembly General Assembly has a form that gives its visitors all the right reasons to subscribe to their mailing list. Why It Works: The company manages to personalize its user’s experience by asking them what they’d like to learn. Collecting customer details will also allow you to get started with list segmentation and deliver targeted content to nurture your subscribers by means of automation. This signup form starts with a powerful headline attracting customers with free services. The copy presents the irresistible value proposition of the form, making the customer one of the first to learn. To boost the success of the form, General Assembly uses the image of a young man taking notes. Plus, according to color psychology, red is one of the best choices to capture your visitor’s attention. The minimalistic design also benefits the CTA, turning it into the first thing the visitor will notice. 3. Rogue + Wolf Rogue + Wolf is a brand with a unique brand image reflected on its website and various marketing campaigns. So how do they treat their newsletter signup forms? Why It Works: Its simplicity and the way the headline conveys the brands’ character in a single line is phenomenal. The use of specific language that reflects the brand’s culture also captures the visitor and gives them more reasons to subscribe. Overall, this popup is a prime example of matching your forms with your website design. Rogue+Wolf uses its amazing visuals to attract attention and get its visitors to act. While the CTA could have been a different color, the white font and exceptional copy make up for it. 4. Copyhackers Copyhackers chose to embed their email newsletter signup form in a simple way on their website. Let’s see the result! Why It Works: From the headline, the reader can quickly understand what this form is all about. The information coming up uses the power of social proof to convince visitors to sign up, reassuring them that they can unsubscribe anytime they want. Even though this newsletter signup flows organically with the rest of the website content, it’s hard to miss based on the placement. The Takeaways As your newsletter signup training is now complete, it’s time to give you the title of the new newsletter sign-up master! After reading this, you will be ready to optimize your email newsletter signup and ace your list-building endeavors. So, what are you waiting for? Optimize your forms now, and in no time, you’ll see your signup rate fly to the moon. And don’t forget to sign up for a Moosend account to help you reach there faster! --- ### 7 Zoho Campaigns Alternatives For Better Functionality [2025] > Is Zoho Campaigns not enough? Today we look at some of the best Zoho Campaigns alternatives with better delivery rates and functionality. - Published: 2022-07-18 - Modified: 2025-05-02 - URL: https://moosend.com/blog/zoho-campaigns-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Zoho Campaigns is among the cheap email marketing platforms you can use to get started with email marketing. However, while it is affordable, users have noticed a few issues that may hinder your endeavors. Some of them include poor email deliverability, failure to reach the primary inbox, and limited functionality. To give you a hand, today we’ll examine the best Zoho Campaigns alternatives for better email deliverability and functionality. Without further ado, let’s look at the most popular competitors out there. How We Selected The Following Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Zoho Campaigns Competitors: Comparison Table As mentioned above, Zoho Campaigns’ main problem is its inability to maintain consistency when sending an email campaign. This, along with the lack of features, makes Zoho Campaigns an email marketing software that may not be ideal for scaling your business. If you want to find an equally easy-to-use platform but with better functionality, email deliverability, and additional tools, here are the top competitors you can find: Price/Month Free Plan/Trial Unique Feature Ratings Moosend $9/month Yes (30-day free trial) Audience management features Constant Contact $12/month Yes (60-day trial) In-built CRM Mailchimp $20/month Yes (limited) Multi-step automated workflows Brevo (formerly Sendinblue) $25/month Yes Transactional email campaigns ActiveCampaign $39/month Yes (14-day trial) Advanced marketing automation MailerLite $10/month Yes A/B Testing tools GetResponse $19/month Yes Conversion funnel Now, let’s take a more detailed look at the alternatives listed above. 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: SMBs, eCommerce, SaaS, Bloggers Unique feature: Audience management features If Zoho is letting you down, Moosend is the best Zoho Campaigns alternative to get your email marketing back on track. This email marketing automation software has user-friendly tools and advanced features to help your business thrive. With Moosend, you can use the drag-and-drop editor to craft your marketing campaign in a few minutes or use one of the pre-made email templates to save time. Furthermore, it offers a form builder and landing page editor to expand your email list and boost conversions. Regarding deliverability, Moosend has a 98% sender score to ensure that your email marketing campaigns will land in the inbox every single time. Compared to Zoho Campaigns, Moosend offers a variety of help articles, an Academy, and experienced customer support to help you learn the ropes. Moreover, this email provider will equip you with advanced audience management features to boost your email marketing strategy. This way, you can segment your audience, manage your leads, and personalize the customer experience for better conversions. Lastly, Moosend’s powerful marketing automation functionality allows you to set up smart, automated workflows for your audience. Thus, you can automate your marketing efforts, save time, and deliver more targeted experiences tailored to your subscribers’ needs. Moosend Best Software Alternative Features Drag-and-drop email editor Pre-made email newsletter templates Sophisticated marketing automation features A/B Testing tool to optimize your campaigns Real-time reporting and analytics tools Integrations with CRM, eCommerce platforms, social media, etc. Pricing Moosend’s paid plans start at $9/month for 500 subscribers and unlimited email marketing campaigns. The email, form, and landing page builders, transactional emails (SMTP), reports, segmentation, and personalization features are all available in the Pro Plan. You can sign up for a free account today to try out the builders and see if Moosend is the right fit for you! Try Moosend 2. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best for: Educators, Online course creators, Small businesses Unique feature: In-built CRM Constant Contact is among the top alternatives you can find, mainly for its advanced capabilities and tools. This provider is perfect for powering up your online marketing efforts with email campaigns and online event and project management features. The email builder is easy-to-use, giving you numerous pre-made templates. If you want simple styles, then Constant Contact is just right. However, for more rich designs, you may want to consider an email builder with more options and dynamic content features. Compared to Zoho Campaigns, where you need to pay extra for the CRM software, this platform has an in-built customer management tool to help you keep your contacts organized. Constant Contact also offers an event invitation management option that can help organizers promote their events and increase their registration rates. Overall, this email marketing solution is great for marketers who want a simple alternative to Zoho Campaigns and Zoho CRM. Moreover, it’s worth noting that this platform offers only a subject line A/B Testing tool, unlike other Constant Contact alternatives. Constant Contact Best Platform Features Simple email campaign builder Autoresponders Automated workflow editor Customer relationship management tool Social media ads Numerous integrations through API Pricing Constant Contact gives you a 60-day free trial to test its features. After that, you’ll need a paid subscription starting at $12/month. For the automated campaigns, you need to get the Plus Plan starting at $45/month. Explore our detailed Constant Contact review to understand the pros and cons, pricing, features, and find answers to frequently asked questions (FAQ). Read our Constant Contact Analysis 3. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan Best for: Ecommerce, Agencies, Publishers Unique feature: Multi-step automation workflows Mailchimp couldn’t be absent from our list. This Zoho Campaigns alternative is equipped with advanced features and additional tools to run your email marketing strategy on autopilot. Like the tools listed above, this email marketing software sports a drag-and-drop editor you can use to craft beautiful campaigns from scratch. Mailchimp is also popular for its multi-step marketing automation workflows, allowing you to craft a variety of sequences to target your audience. Apart from marketing automation, this service has a variety of tools to help you improve your email sending. More specifically, the send time optimization feature will help you find the best time to deliver your campaigns within 24 hours of your send date. Lastly, as one of the most popular platforms out there, Mailchimp has an array of integrations you can use to streamline your processes. The only drawback is that there isn’t a visual workflow editor, which may be a problem for novice marketers who are used to a visual builder, unlike other Mailchimp competitors. Mailchimp Best Software Features Simple email campaign editor Multi-step automated workflows Send time optimization tool Social media features Subscribe and unsubscribe notifications Pricing Mailchimp has a free plan, but you can only send 2,500 emails/month (500/day). For more emails and features, Mailchimp pricing starts at $20/month for 500 contacts with the Standard plan. Read our Mailchimp Analysis 4. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, Free plan Best for: Publishers, Agencies, eCommerce Unique feature: Transactional email campaigns Moving on, we have Brevo, an email marketing platform with SMS capabilities. This platform is powerful, but it's a lot pricier than Zoho Campaigns and less affordable than the other tools on our list. Regarding email creation, this alternative sports a visual campaign builder to add your copy and images. If you want to track your campaigns on the go, you can also use Brevo’s mobile app, a feature that can be useful if you are busy. To manage your lists, you can use the built-in CRM system with the email marketing platform. You can also leverage the online forms and segmentation options to group your audience based on similar criteria like gender, age, profession, and more. If you want to boost engagement, Brevo offers some great marketing automation tools to help you set up automated workflows for your audience. Regarding deliverability, the platform has a rate of 90. 3, allowing you to land your campaigns in your recipients’ inboxes effortlessly. Brevo (Formerly Sendinblue) Email Service Provider Features Drip campaigns SMS marketing tools Android mobile app for conversion funnel Transactional emails (SMTP) Integrations through email API Pricing Brevo offers a limited free plan for 300 email marketing campaigns per day. To send more, you have to get a paid plan starting at $25/month for 20K messages. If you want a more affordable and powerful email marketing platform, check out our list of the best affordable Brevo alternatives. Read our Brevo Analysis 5. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day free trial Best for: Experienced marketers, SMBs, SaaS, eCommerce Unique feature: Advanced marketing automation ActiveCampaign is an email marketing automation service known for its advanced capabilities and functionality. This Zoho Campaigns alternative is geared towards experienced marketers and online stores that want to set up advanced sequences to engage their subscribers with relevant content. Along with transactional emails, businesses can keep their customers up-to-date with important order details that will improve their customer journey and experience. Like the rest of the platforms on our list, ActiveCampaign offers CRM and sales automation tools to nurture your leads automatically, keep track of deals, and notify your sales team about changes in lead status. Lastly, this platform comes with advanced custom reports to track your performance and make data-driven decisions about your strategy. ActiveCampaign Best Software Features Advanced automated workflows Online form builder Email campaign management SMTP server Integrations with Salesforce, Microsoft, Linkedin, etc. Pricing ActiveCampaign’s email marketing tools are free to use for 14 days. After the trial expires, you can get one of the paid plans starting at $39/month for 1,000 contacts. If you’re looking for a less complicated email marketing service, you can always check some more beginner-friendly ActiveCampaign alternatives. Check ActiveCampaign 6. MailerLite Pricing: Paid plans start at $10/month, Free plan Best for: SMBs, SaaS, eCommerce Unique feature: A/B Testing tools Next in our best Zoho Campaigns competitor list is MailerLite, a very simple and user-friendly email marketing service suitable for small businesses and beginners. Users can craft new campaigns using the visual campaign builder in a few minutes. Moreover, MailerLite offers pre-made email newsletter templates to save time and effort. You can also use the landing page builder to power your lead generation efforts with SEO-optimized web pages. If you are concerned about the performance and optimization of your campaigns, MailerLite also offers some great A/B Testing tools to boost your digital marketing efforts. This way, you can improve your email marketing campaigns for better results and conversions. Lastly, MailerLite offers autoresponders and multi-step workflows to help you target your audience with the right message at the right time. MailterLite Best Email Service Features Subscriber management tool Newsletter signup forms A/B Testing options Reporting and analytics Pricing MailerLite has a free plan for 1,000 contacts, one user, and 12,000 emails/month. For more, paid plans start at $10/month for 1,000 contacts, giving you access to dynamic emails, unlimited templates, and more. Read our Mailerlite Analysis 7. GetResponse Pricing: Paid plans start at $19/month, Free plan Best for: eCommerce, Publishers Unique feature: Conversion funnels GetResponse couldn’t be absent from our list. This Zoho Campaigns alternative is ideal for eCommerce store owners who want an email marketing service to increase their subscriber base and customers. More specifically, this alternative is equipped with an easy-to-use email builder to create beautiful newsletters and promotional messages for your audience. Then, you can use the email analytics feature to monitor performance and optimize your strategy based on your findings. Furthermore, GetResponse will give you access to list management tools to organize your subscribers and divide them into segments for better engagement. The marketing automation features will let you create smart sequences for your subscribers to engage them with the best offers and deals based on their interests. Lastly, you can leverage GetResponse’s webinar creation tools to craft evergreen content that will nurture your leads into loyal customers of your brand. GetResponse Best Email Service Features Email list management tools Subscriber scoring option Polls and surveys Web push notifications Pricing GetResponse has a free plan, but it’s only for up to 500 subscribers. For additional features and more contacts, you need to get a paid subscription like the Email Marketing plan for $19/month, the Marketing Automation for $56, and the eCommerce Marketing for $110 per month. Check GetResponse The Best Zoho Campaigns Alternatives To Help You Out Zoho Campaigns is a great option for marketers who want a simple marketing solution to get started with email marketing. However, Zoho Campaigns may not be the right tool to help you succeed if you want more advanced functionality and email deliverability. Instead, you can choose one of the email marketing services listed above to get your email strategy back on track. The market has a lot of options to offer. Before you commit to your new tool, test any free plans or trials to ensure that it’s the right fit for your business. So, now that you know what's out there, why not give Moosend a go by signing up for a free account today and taking the email editor for a spin? The choice is yours! --- ### Are Emails Case Sensitive? A Quick Guide [2025] > Find out if emails are case sensitive, including best practices to build email addresses that secure email deliverability. - Published: 2022-07-15 - Modified: 2025-01-07 - URL: https://moosend.com/blog/are-emails-case-sensitive/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner We all need more than one email address for business and personal purposes. This is even more relevant for sales and email marketing professionals who rely on email to communicate with customers. So how flexible can you be when creating those email addresses for the first time? If you're wondering if email addresses are case-sensitive and how syntax can affect email deliverability, here's a short guide to help you out. Learn how to treat capitalization and special characters to create a valid mail address to deliver your messages successfully. Moreover, we'll share some best practices to ensure that all email service providers and subscribers "favor" your email address to reach maximum deliverability. Compliance With Email Standards Let's start with the basics and explore the distinct elements of an email address. Each consists of two parts: the username and the domain name. Have a look: Username: This part is your unique address, also known as the local part of the mail address or prefix. It comes before the @ symbol, and you can use 64 Latin characters and numbers from 0 to 9 to create it. You can also add periods, but not at the beginning or the end of the username. Domain Name: The domain part has the format domain. com and comes after the @ symbol. It represents your email server, and you can use up to 255 Latin characters to form it and numbers from 0 to 9. Use common domain names like gmail. com, or create one that reflects your business name. And now that you've distinguished these two different parts, let's move to the million-dollar question! Are Email Addresses Case Sensitive? Unfortunately, there's no short answer to this, and reaching a consensus is difficult. In most cases, ISPs like Gmail, Yahoo, and Outlook are case insensitive and treat capital letters neutrally. So if you end up capitalizing any of the letters in your email address, most providers will treat them the same. However, when it comes to the local part of the email address, things become trickier. RFC protocols - the rules that define how emails are transported between computers for sending (SMTP) and receiving (IMAP) get revised over time, which can cause unnecessary hiccups when upper-case letters get in the formula. For example, according to RFC 5321, you should treat the local part of an email address as case sensitive, and avoid capitalizing any of the letters. So what does this all mean? Adding one or two capital letters is not usually the end of the world, but some old email servers may confuse upper case letters, especially those found in the username. What Happens With Special Characters And Numbers In Email Addresses? If you're thinking about using special characters in your email address, it's best to revisit this option. Not all email marketing services have the same standards, so it's preferable to skip them. However, if you really want to use special characters, these are the symbols and characters most email services recognize: ! # $ % & ‘ * + – = ^ _ {} ~ Here are the special characters you'd better avoid: & = _ ‘ – + , < > Moreover, Gmail addresses don't usually allow you to add more than one period in a row. Finally, when it comes to numbers, although you're free to use them, in most cases, recipients view them suspiciously, so try not to resort to them. What About International Symbols In Emails? If you want to include letters from non-Latin alphabets, such as Japanese, Greek, and Chinese, keep in mind that most international email services comply with Unicode. To put it simply, it's an encoding standard that "translates" international characters. But, not all email service providers use Unicode. Before proceeding, you have to check if yours supports non-ASCII and non-Latin characters. But is it a good idea to add international symbols in your email address after all, especially if you're sending emails worldwide? Let's find out in the next section. Email Address Best Practices To ensure that deliverability will be always on the table and that receivers will not move your address to spam due to email crankiness, here are some best practices to follow: Make it simple: Ensure that the domain and local names are easy to read. Avoid getting too creative or adding symbols and special characters that don't add value. Avoid uppercase letters: Lowercase letters make your email addresses more readable and memorable. Plus, as explained above, adding lowercase letters is a safer choice in case an RFC protocol with case sensitivity is active. Better safe than sorry! Add "-" and ". " if needed: If you want to make your email address more readable you can use periods or hyphens, but don't overdo it as it can bring adverse results. Plus, remember that you cannot add more than one period in a row in Gmail. Stick to Latin: It's best to use letters from the Latin alphabet to fully comply with servers that don't follow the Unicode encoding standards. The Takeaways Long story short, even though email addresses are mostly case insensitive, create a short and sweet email account with lower case letters, using periods and hyphens when it's truly needed. Moreover, keep in mind that the sender's name is also important to attract your audience and make them open your email. Read our guide and create an effective sender name to accompany your email address. Ready to build email campaigns that convert? Sign up for a Moosend account and try our amazing personalization, segmentation, and editing features to amaze your customers! --- ### 7 Funny Email Examples To Get Inspired [+How To Create] > Looking for funny email examples to engage your customers and boost ROI? Get inspired from the real-life examples we've collected. - Published: 2022-07-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/funny-emails/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner For some brands, employing humor or creating funny emails is kind of a no-no. They fear they might not be taken seriously. And taking things too seriously can be exactly what disconnects your brand from your target audience. Adding humor to your marketing messages helps your brand stand out from the crowd and makes communication more personal. See how I just started my blog post? With a light, playful tone that will get you interested rather than bored straight away. In this blog post, we’ll be looking at: 7 funny email examples from known brands how you can create your own successful funny emails 1. Chubbies Subject line: HOLY SHIRT Chubbies has an arguably unique tone of voice in their messages. No matter if it is a promotional email, an announcement or a welcome email, they use humor in all of their communications. In the above example, we see humor employed right from the email subject line in the form of a wordplay. This is an excellent strategy if you want to attract your target audience’s attention and drastically increase your open rates. As soon as subscribers open the email, they find an engaging email design. Specifically, the brand uses a large visual that catches the eye along with a short email copy that’s on the lighthearted side. In this way, the brand manages to turn this sales email into a funny newsletter that has a higher chance of converting its audience. The funny and playful tones can also be reflected on the CTA buttons found on this email. Here is an example: The company promotes its T-shirts, while at the same time telling its customers (subconsciously) that T-shirts are never enough. So why not buy a bunch? Not to mention that the following CTAs in the email create some kind of a narrative (e. g. free up your closet space, they are really soft, too). So, you understand how critical email copywriting is for successful conversions! Note: If you want to create a newsletter like the one from Chubbies, check out our complete guide! 2. Huckberry Subject line: Welcome to the Fold Huckberry is a brand that adds a touch of humor in almost every newsletter they send to their audience. Even in the welcoming one! As you can see here, the humorous element comes in the form of social proof. One of Huckberry’s customers “devours every email” they send. While this could be an exaggeration or just a “fake” testimonial, their sense of humor definitely doesn’t pass as negative. Other instances include the one below: In this example, Huckberry promotes its product in a unique way by giving a 10-year guarantee to customers. The story behind the product is catchy and a young audience would surely get excited. This could also be accompanied by social media ads in the same tone. Overall, Huckberry uses subtle humor that doesn’t risk insulting the audience’s intelligence. What’s more, this unique style they use can make them stand out from the crowd in the tough eCommerce market. 3. Shinesty Subject line: this is our most unsubscribed to email of all time Shinesty has created one of the funniest emails I have ever seen. It’s both self-deprecating and ingenious at the same time. First of all, it plays with one big truth - that some subscribers will never even purchase a product or open an email. These subscribers have the chance to opt out right away. The “testimonial” used as well as the tone of this email prepares you for similar communication in the follow-up emails and emails sent by the brand in general. Some people would argue that this form of email marketing might be a little extreme, but the brand wants to capitalize on this “extremeness” and create a deep bond with the audience. Here is how the brand tries to convince you to explore their website: Again, we have funny social proof from a happy customer. Then, we have a large visual of the product and some of its best features. Now take a look at the CTA! It’s clever and it fits the context. Finally, let’s take a look at the footer of the email. It continues to be on the funny side, while it also incorporates a GIF that will crack you up. 4. Really Good Emails Subject Line: Oops! Speaking of Templates... Really Good Emails has got us used to a playful and funny tone in their emails. However, here we have a quite different case. This is an apology email due to a mistake the company made with one of its CTAs. Specifically, the CTA’s link from the email below was wrong. You can also see the humorous element in the copy of the CTA: This can happen when using email templates, as they said. The way Really Good Emails handled it, though, was something else! Not only did they send a follow-up email apologizing for the mistake, but they also changed their footer. You can see how they changed their classic tagline (“Design Better. Spam Never. ”) into “Design Better. Spam Never. Check Links Always. ” 5. BarkBox Subject Line: FREE UPGRADE MOTHERPUPPERS BarkBox is a brand that offers subscription boxes for “cool” dogs. As you can tell from their subject line and email copy, their language is a little provocative yet attention-grabbing. The use of emojis makes it even more eye-catching. Let’s begin by saying that the subject line (Free Upgrade Motherpuppers) will probably make you burst into laughter. Getting inside the email, the company stays consistent in the “cursing” theme (e. g. free curse collar, gimme this sh*t). The strong vocabulary is present across the whole email. You could say some dog owners might be offended or annoyed, but the risk of this becomes less due to the preheader text (Get The Curse Collar FREE with your first box. ). Even if this is the case though, I’m guessing these dog owners wouldn’t be the “ideal” target group or customers of BarkBox. 6. Birchbox Subject Line: Ch-ch-changes Birchbox references pop culture in this email example and particularly with their email subject line that puts David Bowie’s song in your mind. This subject line does not go to extremes to make you laugh, but it will definitely put a smile on your face assuming you know the song. The aim of the subject line, however, is not only to make you laugh but also to prepare you in a nice way about the sustainability mission of the brand - hence “changes. ” Imagine stating this in any other way. It might not get the required attention from subscribers or they might not even open the email. In this way, the reader is subconsciously prepared to learn what’s different about the brand, while having David Bowie’s song in their mind playing. 7. Soylent Subject Line: Did you ghost us? Here we have a funny cart abandonment email example from Soylent. As every marketer knows, cart abandonment is a serious problem for eCommerce businesses. Therefore, getting users back to their shopping carts to finalize their purchases is among the biggest wins. Achieving that ain’t easy. Soylent tries to bring people back by leveraging very subtle humor right from the subject line. Moving towards the inside of the email, the company does something really interesting. It has a visual of a supposed open conversation between the shopping cart and well... you! The email copy tries to encourage users to complete their purchase while keeping the mood light. Moreover, the language used (i. e. about ghosting) is very familiar in our everyday lives, so it feels natural and authentic. Instead of this chat visual, you could alternatively use a funny meme that most users will appreciate. This type of email can also be accompanied by a coupon code/discount inside the email. In this way, the potential customer has one more reason to complete the purchase. 4 Tactics For Successful Funny Emails Creating funny emails that hit the mark may not be a piece of cake, but it certainly isn't rocket science as long as you stick to some key tactics. Let’s see them one by one. #1 Keep It Short How long should a sales email be? Anything between 50 and 125 words will work just fine. At least, that’s according to a recent statistical study. Maybe your funny emails aren’t going to be about sales, that’s true. But it remains the case that people don’t like reading long emails, no matter how compelling. The internet is a minefield of distractions. Besides, you don’t need all that many words to make an impact. A little can go a long way. It’s true for this section, and it’s true for comedy in general. Tip: Use these powerful words to supercharge your funny emails! #2 Use Humor As An Accessory Imagine that you’re having a pleasant conversation with a stranger, but all of a sudden, they make a dreadful, horrible joke, delivered with entirely-forced cheeriness. You stop yourself from visibly cringing, but inside you’re suffering. After that, you just can’t focus on what they’re saying, and you definitely can’t take them seriously. To avoid this, you should only ever use humor to support the ultimate purpose of the email. At no point should any metaphor, silly word or even dad joke be given enough focus to slow or stop the flow. Instead of detracting from the points you make, questions you ask, and the value you add, they should bolster them with a nice, friendly, welcoming feeling that the reader will appreciate. Try to be genuinely funny, at least to a very mild extent. Otherwise, you’re better off getting rid of all traces of attempted humor, because they only stand to sabotage your efforts. #3 Stay Audience-Appropriate Whatever style of humor you choose to employ, you must make sure that it actually stands a decent chance of being appreciated by your target audience. Therefore, you need to take into account the tone, language, and references of the intended recipients, and cater to them. Comedy relies heavily on references to shared experiences. It may be that your audience consists of young people with a strong connection to pop culture. Or your audience might be middle-aged men and women who might not really “tolerate” let’s say provocative humor. To find the right balance and better understand your target customers, you can create buyer personas. This process will also help you market your products more effectively as well as customize your messaging to resonate with them. Creating buyer personas is only the first step. You can’t expect to achieve “excellence” without experimenting a little bit. Fortunately, modern email marketing services provide you with testing tools to identify which subject line, email copy, etc resonates better with your audience. So, you need to conduct what we call A/B testing. For example, you send one variation of your funny email to a part of your email list and another variation to another part of your list. You should only change one thing in your variations otherwise you won’t know what made the difference (i. e. , the subject line, the visual, etc). #4 Draw From Your Personality Forget rifling through scripts to old comedy routines or ebooks called “501 Ways To Be Hilarious In Business”. You need to say things that match who you are. Authenticity is a nebulous but powerful influencer, and no amount of ripping off a funny webcomic you saw last week is going to help you achieve it. If you find something funny, let people know. Even if they don’t find the same thing funny, they will find something to enjoy in your enjoyment of it. We’re all more inclined to like people who come across as open and genuine and in turn more likely to laugh along with them. Finally, staying true to your brand identity and tone will look and sound more natural. Not to mention, that it will increase brand loyalty among your customers. Conclusion Crafting funny emails sure isn’t easy. First, you need to find the right inspiration and remember to pick a relevant topic. Then, you need to think about how you would talk casually to your subscribers. Avoid extreme humor or sensitive topics that might offend people and create a negative effect on your brand. And, last but not least, don’t forget to experiment first! Try running those emails on a small scale to assess how your audience reacts. This will be your full-proof way to create truly funny emails. --- ### 20+ Unsubscribe Button Ideas To Reduce Unsubscribes > Find 5 cool unsubscribe button examples that famous brands use to save subscribers. Tips and best practices included! - Published: 2022-07-08 - Modified: 2025-01-07 - URL: https://moosend.com/blog/unsubscribe-button/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner An unsubscribe button is your subscribers’ “way out” of your newsletters. You certainly did not wish for things to get to that, but sometimes they do. And while it may look like a catastrophe from a marketer’s point of view, it’s actually natural since it helps you keep your email lists clean. Modern regulations such as the GDPR and the CAN-Spam Act also require that all emails provide users the option to unsubscribe from such communications. So, it would be a mistake to ignore spam laws. Before we delve deeper into the ways that you can use the unsubscribe button to your advantage, we’ll take a brief look at: what an unsubscribe button is the most common reasons for unsubscribing clever examples showing how big brands use it tips and best practices to nail unsubscribe button use What Is An Unsubscribe Button? An unsubscribe button is a link or a button found at the footer of marketing emails that allows users to stop receiving any further communication with one click. As mentioned before, it is required by law and it is an essential tool for brands to protect their email deliverability and maintain a highly-engaged email list. Top 5 Most Common Reasons Why Users Unsubscribe Here are some of the most common reasons why people hit the unsubscribe button: #1 Content is no longer relevant Depending on the industry you are in, maybe this is a sign you should consider extending your brand, your product, or diversifying your content. Moreover, you may need to re-segment your subscribers so that the right content reaches the right people. If you notice you’ve lost subscribers due to changing your content, remember you can’t be all things to all people. It is simply inevitable. On a brighter note, the change in content will bring highly-qualified leads for your business. The safer way to go about a change in content is to A/B test different email bodies over a mailing list and see which one performs better. Keep a progress chart of all these A/B tests, and once you have enough evidence that this will be a successful transition, create an email template that you can use for your future email campaigns. #2 Users get too many emails If you are an everyday fashion brand or run a concept store online, then it will be no surprise to anyone if your email communications include 2 to 3 newsletters per week. On the other hand, if you are a B2B company and shoot out 2-3 newsletters every week, it is likely that your subscribers will churn. How do you discover the optimal sending frequency? It’s called trial and error. Based on our data, the ideal frequency is between 2-5 messages. You can find more details about the best time to send your newsletters in this guide. #3 Users accidentally unsubscribe We didn’t expect to be saying this, but did you know people unsubscribe from newsletters ... accidentally? Us neither! So we took to our Support team, and they mentioned it as a top reason. We also ran a poll across our clients and it wasn’t before long that marketers stated this as a common reason for decaying contact lists. In case you are wondering whether this could be happening to your list as well, there is a way to find out. Make sure the “Unsubscribe” button is far from the “Update my email preferences” button! #4 Newsletter frequency is not consistent enough Are there spikes in your newsletter frequency? Some companies don’t have a strict newsletter schedule to follow. For example, it could be 3 newsletters in a week, and then nothing for about a month. However, such practices damage your email deliverability. At the same time, they “upset” your communication with your audience. It is wise to keep your subscribers regularly updated about new products/services/updates. Essentially, this helps keep your brand top of mind and maintain authority in the minds of consumers. #5 Users registered to grab free content A very effective list building strategy is for companies to offer premium content to those who enter their email addresses to get it. As a result, it makes sense for some to unsubscribe after they got what they came in for. That’s why you need a really sweet onboarding sequence! You’ll make those newcomers stick for long, not just stick around for the free stuff! Unsubscribe Button Examples from Major Brands Ever wonder whether adding a little personality to your unsubscribe button would make a difference? Get inspired by these well-known brands! 1. Chubbies Chubbies is a brand that employs a humorous tone throughout all of their email marketing campaigns. Their campaigns and subject lines have everything, from clever puns to playful wording. This is evident even in the footer of the email (“important legal mambo jumbo”). As for their unsubscribe link, it couldn’t but have some humorous element (“Dang, that’s harsh”). Apart from being funny, it makes the subscriber think it twice before making the final decision to hit unsubscribe. 2. Kate Spade New York Kate Spade New York is an American fashion design house famous for their fresh email content and copy. For their unsubscribe button, they added the above to the footer of their newsletter design. 3. Freeletics Freeletics has a truly smart approach regarding their email unsubscribe button. Specifically, it targets subscribers’ emotions and reminds them of the goal they set upon signup. Due to the nature of their industry, subscribers will be tempted not to unsubscribe just yet. At least, not after giving it one more chance. 4. Tattly Tattly uses the element of brand loyalty to “prevent” subscribers from unsubscribing. While providing an unsubscribe option, the brand is subtle in trying to persuade subscribers to keep receiving their emails. 5. Paperchase Another unsubscribe button we really like is from Paperchase, a popular stationery brand based in the UK. The unsubscribe hyperlink is placed after clever email copy just before the end of the campaign. Unsubscribe Button Tips and Best Practices Give users the opportunity to update their email preferences (if your email service provider allows it). Replace “Unsubscribe” where it normally appears in your newsletters. In its place put “Manage my newsletter subscription”, and move the unsubscribe button to the side. Record a “Don’t leave us just yet” video with all members of your digital/email marketing team, copywriters, etc. Or, say, if you run an eCommerce store with many product categories, record a video with a custom message from the respective department and team members. Remind users that you are fun. Once your subscribers hit the unsubscribe button they could be redirected to a funny unsubscribe page (e. g. a landing page). Maybe that video on YouTube from last year’s office party on Christmas Eve would be a good reminder. Go crazy! On that page, make sure there appears a “Wanna be friends again? ” message. You never know when it hits them! Employ humor. For example, craft funny testimonials. These could be by users who stuck around after all, for example: “Everyone from the team will go to amazing lengths to keep me ... from unsubscribing. For instance, the other day I got a list of puns that their Copywriting team prepared with my name. I think that’s sweet. — Dolly, Acme. com”. Make unsubscribing effortless. Your unsubscribe process needs to be one click. Anything more than that and your subscribers will have one more reason to walk away from you. Moreover, avoid requiring users to log in as this causes unnecessary frustration. Show you care. Remind your subscribers what they will be missing out on. Highlight the benefits of your service, the early access to offers, the value you’ll be providing, etc. Include social media links/buttons. Direct users to your brand’s Facebook page, Pinterest or LinkedIn account, or suggest other ways they could keep in touch. This way, they will still be informed about what you are up to and at the pace they want. Avoid hiding the unsubscribe button. It’s a grave mistake to hide the unsubscribe link or make it extremely small so that it’s unnoticeable. It will frustrate users and you may face legal repercussions. Ask users to confirm their subscription. Send a confirmation email asking subscribers to confirm their subscription. This double opt-in process ensures you have a highly-engaged email list, thus allowing you to have more accurate metrics. Wrapping it up Unsubscribe buttons are an essential part of an email marketing campaign both in terms of regulations and email marketing best practices. Remember that providing a clear unsubscribe process helps you maintain a clean email list while it is also beneficial for your email deliverability. Finally, it helps your business grow since you don’t pay extra money to send email campaigns to subscribers who don’t want to receive your emails. --- ### 17 Smoking Hot Ways to do Marketing Without Budget in 2025 > You don't always need a big marketing budget to launch your business. Steal these 17 actionable tips to do marketing without budget today! - Published: 2022-07-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/marketing-without-budget/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Marketing without a budget is definitely hard no matter if you are an entrepreneur, freelancer or you’re simply bootstrapping. It’s also quite common for new marketing teams not to have a budget or have a minimal one. But despite the obvious obstacles in marketing without budget, there is a list of actions that you can take right now to kickstart your marketing efforts. So read on below to find 17 marketing ideas that can make a significant impact on your startup or small business. 1. Start A Blog Starting a blog is among the best ways to market your business for free. In fact, with this form of content marketing, you can effectively reach your target audience and bring organic traffic to your website. Having a blog is a strong marketing tactic nowadays because people can turn to you for advice or when they want to solve their pain points. You can provide those answers in your blogs and in this way show your expertise in the field, expand your online presence and most importantly make your brand reputable. Some ideas for your blog posts include: Educational guides Lists with best products/services Best practices guides Remember that the more content you have on your blog, the more traffic you’ll be generating. As a result, it’s important to produce relevant content regularly and encourage your readers to share their thoughts and comments. In this way, you’ll soon have a community of people that trust your brand to provide the know-how to solve their problems. To boost your efforts, you can make partnerships and accept guest submissions on your blog or do guest blogging yourself. But the benefits of having a blog don’t stop here. You can leverage your blog to generate leads and build an engaged email list. For example, you can set up popups and provide content upgrades (i. e. , downloadable content such as infographics and cheatsheets). As a final note, a successful blog can also become a “magnet” for other companies that might even want to sponsor your content or get featured on your blogs. Looking for an in-depth guide on how to start a blog? Our friend Ryan has you covered! 2. Leverage User-generated Content (UGC) Looking for the best ways to do budget marketing could not but include the precious user-generated content (UGC). You can encourage your customers to post photos of themselves using your products or services and an accompanying hashtag on Instagram. You can even create specific hashtags that your customers can use to participate in competitions and giveaways while enjoying your products. User-generated content is very impactful because, well, it is created by users themselves! So, it is authentic, real, and unfiltered. You could even say that it is equally powerful as content created by influencers, if not more powerful. UGC can improve your reputation for free, while at the same time helping you get some loyal fans that share content for you on social media platforms. 3. Send A Newsletter Newsletters are your newspaper across your audience. Everything about your brand and business goes there. You can communicate your new product launches and your latest releases, send out teasers, run contests, give away gifts, and so on. Moreover, newsletters are an excellent way to reach your audience successfully since they have given you consent to do so. So, despite any competition in their inboxes, you have a high chance to get noticed providing you craft a clever subject line and provide value to your subscribers. To make the most out of your newsletters you need two things: A growing email list: You can achieve that by placing popups and subscription forms on your website. Proper audience segmentation: This allows you to create targeted groups of people with similar characteristics and as a result produce content that resonates with them. 4. Start A Podcast Podcasting is a really cost-effective way to market your business and reach your audience. All you need is a microphone and hosting. Think of podcasts as a long-term investment that can help you showcase your knowledge, promote brand awareness and build a loyal customer base. Moreover, through podcasting, you get the chance to meet and discuss with other business owners and experts, thus extending your contact network and making potential collaborations. If you’re just starting out, remember that you can always repurpose your existing content (e. g. your blog posts) and create a nice podcast out of it. Another great thing about podcasting is that you can easily promote your podcasts through your owned media channels, thus achieving maximum exposure. 5. Go to Conferences Every free event or seminar is an excellent opportunity to network with other business owners and talk about your brand. Make sure your business card ends up in every influencer’s cardholder, be on every specialist’s LinkedIn, and get your name on top of the list. That does involve clicking “Attend” on every single event that interests you, on Facebook, Facebook groups, LinkedIn groups, Eventbrite, everywhere. Some things to keep in mind: Do your homework. Read the bios of the speakers you’re going to attend. Before asking the presenters questions, thank them for their presentation. Find out if you have any common points with the presenters (e. g. background, studies, etc. ) Now let’s see some networking tips for conferences: Follow hashtags of your favorite brands attending the same event as you. Be confident to mention/tag them on Twitter or LinkedIn, Instagram, etc and then drop by their booth! Wear something that puts you on the map without going over the top. Final note: In case high fees are preventing you from attending certain events, contact the organizers directly. They might be offering special rates for freelancers and startups in the low key. At the same time, provided you have a successful, regularly updated blog, it could serve as your VIP Pass to every event. 6. Shoot Marketing Videos Vlogging is the visual way to go about marketing your brand. Plus, you get to show some of your brand personality in there, too. From educational videos to behind-the-scenes footage of your company or processes, all work great while in this way you also humanize your brand. At first, you’ll need to figure a few things out. What will your setting look like? What will reflect your branding on your marketing video? While you’re at it, make a map of the major “competitors” already out there in the same category as you. Channel your Google search skills, your YouTube skills, and your forum-searching skills. Try to find what it is that none of your competitors are doing. We call this USP, your unique selling proposition, your differentiation factor. Every business or freelancer in a competitive environment needs a differentiation factor. The only scenario you don’t need that in is in cases where the business has significant market power (monopoly). Now, shooting marketing videos involves both planning and production matters. Planning matters: Decide on the frequency of new video releases so that you can maintain your consistency Map out the content you’ll be covering Production matters: You’ll need the best camera you can get your hands on and a tripod. To keep the zero marketing budget going, borrow them from those fancy friends of yours! We all have them. You’ll need a friend to help you with filming (we said no budget, right? ) Depending on the camera, if there is no microphone jack on your camera, you’ll need to record sound on a different device. You’ll be able to join the two files (audio + visual) on your video editing software. BONUS TIPS: Sign up for the free trial of the video editing software once you have the final content. This way, you can work intensively and save money. Some services or types of software might ask for your corporate email. So set up your own email at your own URL. You see, everybody will take you more seriously when you send from “hello@iamjohndoe. com” rather than “iamjohndoe@gmail. com” If you want to make your videos look professional, read the following quick video marketing tips. 7. Grow Your Social Media Presence Regardless of whether you have personal accounts on Facebook, Instagram, LinkedIn and social media in general, when it comes to your business, you must safeguard a solid online presence. It’s free to start and you can gradually build your own community. It goes without saying that each social network has a distinct posting style that is considered “appropriate”, so to speak. For instance, Instagram, Snapchat, Pinterest, and Tumblr score high on the visual scale, while Twitter is on the other end of the continuum, heavily geared towards text-only. Facebook, on the other hand, is the middle ground: it combines visual and written expression in a well-balanced way. Now, if you cannot afford to craft content for each social network, at least make sure that you play by the rules of the social network you selected. Use posts, stories and live videos to interact with your audience, share your company culture, and show the behind-the-scenes “human” aspect of the brand. Once you get the hang of it, I highly recommend picking up a second social network as well, to expand your availability across your audiences. Bonus Tip: Establishing a social media presence is a long-term play. You could however work on social media listening right off the bat. Monitor what people are talking about your brand, competitors, and industry and join in on the conversations whenever relevant. This helps engage with your audience, build visibility as well as improve lead generation for your business. 8. Link Building Link building is very important and I’ll tell you why. You write content on your blog to gain authority and establish yourself as an expert in the field. So, when you need a reference, don’t go linking to any article. Instead, pick one that appears on your blog. Internal linking can play a major role if you want to rank well on search engines, while it also helps your SEO efforts. If you are looking to grow organically (with limited resources spent on advertising and promotion), link building is your go-to. As a general rule, the anchor you use has a great impact on the performance of your link building and SEO ranking. Try to link to your previous blog post through an anchor that is identical to the focus keyword for that article. At some point, you may even consider trying out tools that help you in link-building and keyword research aspects. These tools include Clearscope and Yoast SEO. 9. Do Guest Posting You need to make some good friends in the industry. Meet-ups, conferences, and some essential LinkedIn connections will certainly help you in that direction. Having said that, you can then ask your good friends in the industry to host one of your articles on their blog. In exchange, they can write a guest post for your blog and earn a backlink. Backlinks help increase the authority of a resource because they show that it is trusted by external writers and contributors, as well. It goes without saying that, besides being really good at networking, you must be really good at content creation. If you want to scale this up, you can do so through Pitchbox or other similar programs. These programs help digital marketers with outreach and link-building. For every blog post that you publish, try to find 2, 5, or 10 people who will link back to your blog. Note: If you’re good at producing high-quality content, consider pitching your guest posts to other companies and making “partnerships. ” This will be mutually beneficial and will help your content rank higher on search engines. Search on LinkedIn for Content Marketers of relevant companies and then reach out to them on LinkedIn to introduce yourself and send your pitch. 10. Run A Contest or Giveaway Looking for ways to grow your following? Here’s one that doesn’t cost you a dime! If you are developing a service, a SaaS product, or anything else that can be shared online and claimed instantly by users, then start thinking immediately about what your contest could look like. Giving away one free membership is great. If you notice that the contest is blowing up then you can add more free memberships so that more people join in, as some are discouraged by the odds before entering a contest. Your contest could be structured in such a way that the more referrals the user makes, the more chances they have to win! Another benefit of this recommended strategy is that getting a satisfied customer with crazy after-sales service is the best for you as it generates positive word of mouth for your brand in the industry. Making a good impression on the winners of your contest will earn you positive reviews. Remember, a positive review goes a long way and it can also go on your website along with the rest of the testimonials from existing customers! Don’t forget to promote your contest on social media and publicly announce the winner. This is extra exposure for your brand. 11. Organize Webinars Webinars are another efficient marketing strategy that doesn’t break the bank. Whether you plan to host a single webinar or a series of webinars, it can be a lot of work. But that’s to be expected. You can start by quickly drafting your content first, off the top of your head. This helps you capture some originality in what you think must be covered. Then, conduct rigorous research on everything that is out there, all the available content, webinars, videos, everything. After that, revisit your original work and enrich it with everything you’ve gathered. Try to predict the questions your audience may pose. Also, try to add value to your viewers and address their pain points, since there is a plethora of webinars and relevant resources on the net. Ask questions to be submitted beforehand by the audience so that you can integrate them into your webinar. This will help provide a seamless experience. Webinars can not only establish you as an expert in your field but also boost lead generation and conversions. You could opt to co-host a webinar with another company and as a result, reach a wider audience. Finally, remember to set up email marketing drip campaigns that target subscribers after the webinar and encourage them to take a certain action based on what they learned. To make those drip campaigns happen fast and efficiently, you can sign up for a free Moosend account. The platform is easy-to-use and the intuitive drag-and-drop builder helps you create stunning email marketing campaigns in just a few minutes! 12. Start Your Own Affiliate Program Setting up an affiliate program is a no-brainer if you want free marketing. It is very easy to create one. Literally, it only takes a couple of hours The way this works is that every time the affiliate makes a successful referral (i. e. , a new customer), you pay them a commission. Usually, affiliates are bloggers or freelancers who might recommend your service either way. But if there is a monetary incentive for them, they’ll go the extra mile. Don’t be too stingy on your commissions or you risk “sabotaging” your own program. Setting up an affiliate program with programs such as Get Ambassador and OSI Affiliate helps you grow your business and compensates those who help you grow. Pretty much like having salesmen on commission. So, it‘s only fair that they get a rewarding cut of the deal. Most commonly this stands at 30% of the subscription plan, on a recurring or one-off basis, depending on the plan. You need to do your research, though. Especially if you are just starting out, you need to set up a competitive referral-based affiliate program and promote it through your email marketing software. 13. Respond to Queries on Quora Quora is a site where users can post questions and get answers about almost any topic. Wondering how Quora is going to help you achieve your marketing goals with zero marketing budget? Here’s an example: To raise awareness about what you do or what you specialize in, you can start adding comments to threads on relevant topics in your field of expertise. Since the community of Quora does not stand for self-promotion, it is important to add a disclaimer about who you are and what you do, in that you represent a company or brand (ie. your own), suggesting that your answer might be a biased one. You can choose different bios/descriptions to match the specific topic you are touching upon. For instance, you could be a digital marketer and reply to threads both on email marketing and Facebook Ads. Your accompanying bio could be customized to fit these. While doing this on Quora is quite demanding to squeeze into your schedule, it is a great way to be discovered by an entirely new audience that may not know about your business. Additionally, you’ll be establishing yourself as an authority figure in your respective field. 14. Set up G2 and Capterra This is 100% free, it takes minutes to set up, and you have the opportunity to be seen by millions of users. G2‘s platform offers one and a half million validated user reviews on business services and software. Capterra “features validated user reviews” and carries out independent research across various types of software. Both services are internationally renowned agents, trusted by 3 million users worldwide. Check out Moosend’s profile on G2 and Capterra to get inspired! Ask and encourage your users to add their reviews on G2 and Capterra. Take into consideration that users, however enthusiastic they might be with your brand, can procrastinate over adding a review. So, consider giving them an extra incentive such as a coupon, participation in giveaways, etc) And always remember to thank them for every action they take! 15. Use A VoIP Service VoIP services may not be directly related to marketing, but they’re definitely worth a look. VoIP allows you to cut down on calling costs whether those are marketing calls or sales calls, making this a better option than traditional phone services. VoIP stands for Voice over Internet Protocol. In layman’s terms, it refers to making phone calls through the internet, rather than through a regular landline or a mobile network. A VoIP system works by taking your analog voice signals, converting them into digital signals, then sending them as data over your broadband line. ” (source) 16. Take To Reddit This listicle would be incomplete without a brief mention of the potential that Reddit has for your business. Using Reddit for marketing and promotional purposes means that, prior to it you should contribute content to support the community and its mission. Doing so regularly should reward you (:karma). Don’t get discouraged by other users’ karma, a karma of 50 is good enough. To make sure that your hard work of many weeks does not go to waste and that you don’t get banned on self-promotion grounds, you should ask for permission from the moderators of the subreddit(s) you will be posting to. (It goes without saying that the content will be different for every post you make to a different subreddit). Further reading: How to use Reddit for beginners and business owners 17. Target Influencers Influencer marketing is highly efficient in the modern world we live in. This is because people tend to purchase things that people they know use and trust. One common tactic you can use is to offer them free products/services in return for a product review. This works particularly well for YouTube influencers. When looking for influencers, it’s always better to aim for quality over quantity. Especially if you’re just starting out, it is important to attract potential customers that have a special bond with the influencer they follow. Conclusion Your marketing plan needs loads of creativity but not necessarily a huge budget! Steal these tips and couple them with the free checklist provided to increase effectiveness. Put in that little extra work to get things moving for your new business, while your budget remains intact. --- ### Business Marketing 101: How To Market Your Business For Success [2025] > How to market your business: Understand your target audience, set your goals, create a value proposition and define your budget. See more! - Published: 2022-06-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-market-your-business/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate No business can thrive without building a thorough marketing plan. If you’ve just launched a new brand or looking for more efficient ways to promote your existing one, stay tuned! In this guide, you’ll learn how to market your business successfully in various ways. We’ve included online and offline techniques for different budgets and business types to choose what suits you best. But first, we’ll explore how to create a marketing strategy from scratch for marketers and business owners who are new in this territory or those in need of a refresher. Let’s start! How To Set Up A Marketing Strategy From Scratch Before showing your brand to the world, it’s essential to craft your marketing strategy. This step-by-step process will help you determine what works well and which areas need improvement along the way. Here’s how to do it: Understand Your Target Audience Who are your products/services made for? Before you kick off your branding and promotional efforts, identify your so-called buyer personas and who your target audience is. Knowing your niche market will help you reach out to the right people with the appropriate tools. What kind of information should you collect to build a buyer persona profile? Start with demographics, such as age, gender, and location, and move to interests, values, and purchase preferences. All this info will let you tailor your messages to your audience and choose the appropriate marketing techniques that suit their lifestyle. Here’s a buyer persona example to guide you: But what happens when your products/services can serve a broader audience? Even in this case, it’s best to have your primary target market in mind when forming your marketing strategy to lead the way. Once you gain more data points, you can experiment with other audiences, too. Set Your Marketing Goals Once you’ve learned more about your target audience, you need to set specific goals to attract new customers and retain existing ones. Even though all businesses aim at boosting brand awareness and return on investment over time, not all methods work equally well. That’s why it’s essential to set your marketing objectives following the well-known SMART framework, which stands for specific, measurable, attainable, relevant, and time-based. This way, you’ll be able to track them more effectively or adjust them fast if needed. When your final marketing objectives are on the table, get your teammates from marketing and sales on the same page to bring the best possible results together. Create Your Value Proposition After building your ideal customer profile and setting your first marketing goals, it’s time to create your value proposition. Why are your products/services useful for consumers, and how do you differentiate from competitors in your niche market? Consumers pay attention to these details before choosing a brand. Whether you have a local business or a big company, you should share the right messages to attract them. To achieve that, you should identify the customer’s pain points and promise to resolve them with clear evidence. When your value proposition is ready, communicate with customers as much as possible to make it stick. You can add it to your slogan, place it on your website, or include it in testimonials and reviews. Define Your Marketing Budget How much will your marketing efforts cost? Small businesses start with a low budget and usually invest in cheaper techniques, like social media or email marketing. But as they grow, they move to more sophisticated digital and offline tactics, such as content marketing, search engine optimization, and paid ads. To make the most of these techniques, you need dedicated tools that usually cost, like CMS and CRM platforms or email automation software. Thankfully, there are marketing tools for every budget and need. Calculate the cost of all these resources, including your headcount, to ensure that the gain is more than the loss and stay profitable. Incorporating corporate budget planning is key since it ensures your marketing investments line up with your company’s broader financial objectives. This approach acts as a strategic guide to distribute resources effectively across different campaigns. How To Promote Your Business Online Now that you have a more solid plan and a deeper understanding of how to approach business marketing, it’s time to take action. We’ll start with the primary tactics to boost your online presence from zero to hero: 1. Create A Website A great-looking website is a must for every business. People landing on it expect to learn more about your products/services and what they’ll gain if they choose you. Plus, they seek details such as contact information, prices, and of course, your brand's story. Here’s an image of the ASOS website to inspire you, especially if you’re in B2C e-commerce: It’s wise to see what your competitors do to design a unique and relevant website. Then you have two options: you can either choose a website builder like WordPress or Wix to build a branded website or partner with a creative agency. Both approaches have pros and cons, so weigh them before deciding. Increasing your website's organic traffic can ultimately boost brand awareness and sales. So make sure that all additional marketing channels you use, for example, social media or email, point to your website to nurture the best possible results. 2. Set Up A Google Business Profile A Google Business Profile helps business owners and non-profit organizations connect with customers looking for similar services to theirs through Google search. This marketing tool is handy for small business marketing, demonstrating essential information such as contact info, product photos, and location. Here’s how to set it up: Go to google. com/business Log in with your Google account Type your business name Choose your business type and primary category Add your phone number and business location Verify your business Add business hours, description, and photos And now your Google profile is ready to roll! Moreover, if you want to attract buyers from your local area, you can also promote your business on Yelp or in different online or offline directories. 3. Try Email Marketing Email marketing is one of the most effective digital marketing practices to establish consistent communication with customers and prospects and nurture them over time. Email marketing services like Moosend or Mailchimp enable you to build beautiful campaigns using ready-made email templates or intuitive editors. Moreover, these platforms make sending personalized emails and building automation workflows trouble-free. Delivering tailored emails to subscribers at critical times during the sales cycle helps you convert them faster. Let’s see some email types you can add to your workflow: Promotional email - informing customers about offers and sales Welcome campaign - welcoming subscribers who just joined your email lists Lead nurturing - content to drive traffic to your website Abandoned cart - reminders about items customers left in their carts Transactional emails - triggered emails after specific customer actions News/Updates - informing subscribers of what’s to come next Let’s see an email marketing campaign by Blue Bottle Coffee as an example: If you’re looking for a top-notch, cost-effective email marketing solution, sign up for a Moosend account today. Craft great-looking emails quickly and monitor your metrics via our reporting tools! 4. Start A Blog If you want to nurture existing and prospective customers, blogging is the right option for you. Content marketing is one of the most effective marketing tools, aiming to bring new consumers to your website who are highly likely to be interested in your products/services. Moreover, through blogging, you can drive demand and educate your customers on relevant topics in your niche market. This way, you also position yourself as a leader in your field, and prospects and existing buyers will trust you more. Before starting a blog, it’s important to look at your competitors' posts and see what works best for them. Then conduct keyword research and create great content that answers the readers’ most urgent questions - we’ll explain more about this process in the next section. Finally, remember that a high-quality blog post has a captivating title and an intro that gets you straight to the topic. If you want to start blogging from scratch, here’s a guide with valuable tips! 5. Perform SEO Another online marketing tool that can work miracles for your business is search engine optimization (SEO). SEO is a set of rules that help boost your organic traffic by ensuring that your website and pages appear high on the first results pages for industry-related queries. One of the primary SEO practices is keyword research. Find keywords that drive high demand in your target market and sprinkle them throughout your website content. For example, add them in titles and product descriptions to boost your content higher on SERPs. To make the most of this inbound marketing tactic, you’ll need a dedicated tool like Ahrefs and Moz to help you with your SEO efforts. You can find keywords with high traffic potential and related questions consumers look for. Source You can also conduct competitive research to see what keywords other businesses target to maximize their traffic. Moreover, optimizing your website’s loading speed and images and updating the metadata of each page will ultimately boost your rankings. Acquiring backlinks is another method that SEO practitioners use to gain more visibility. You can partner with other bloggers in your niche market and offer to write guest posts for their websites. This way, you’ll add links leading back to your website or blog to bring more customers to your website and increase its authority over time. 6. Establish Social Media Presence Νο one can argue the vital role social media platforms play in consumer purchase decisions these days. About 75% of the world’s population, from 13 years old and above, are on social media, meaning that many of your current and future customers spend valuable time there. To nail social media marketing, you must first identify which platforms work best for your target audience. For example, in B2C e-commerce, Instagram and TikTok prevail, while LinkedIn and Twitter are more suitable for B2B. A solid social media marketing strategy will help you raise more awareness around your products, broaden your network, and ultimately increase your sales. Share great content, add hashtags to make it more trackable, and plan giveaways to gain more visibility. But it doesn’t stop there; social media are also great for customer support as people increasingly use them to learn more about your products or transaction processes. You can collect valuable feedback from it to improve some of your operational methods. Live streaming has also become very popular as a social media tool. It’s a way to sit down with your followers, conduct a Q&A, or present your new products to them creatively. 7. Partner With Influencers To level your social media marketing game, you must put influencer marketing, a paid marketing type, high on your lists. Find top influencers in your niche market and partner with them so that they demonstrate your products and services to their audiences. Before choosing with whom you’ll partner, make sure they appeal to your target audience. Plus, expose your content to the right platform each time to bring maximum exposure and ensure that the final shared content is aligned with your branding rules. You can also run affiliate programs, which have become very popular these days. When using this tactic, you pay a commission to individuals or businesses who act as your representatives for every deal they get you. 8. Run Paid Ads Even though increasing your website traffic organically can work wonders for your business, sometimes you need to narrow your scope to get the desired outcomes. That’s when to introduce paid advertising, such as Google ads, to attract consumers highly likely to convert based on specific criteria, such as demographics and geographic location. Two of the most paid ad model types are Pay-Per-Click (PPC), where you pay a predetermined amount per click, and Cost-Per-impression (CPM). At the latter, you pay a certain amount for every 1,000 impressions you receive. You can also set up social media ads to attract consumers who make purchase decisions while scrolling their social platforms. For example, Facebook ads are among the most effective paid ad types as its segmenting criteria work amazingly well. SEM (Search Engine Marketing) is also an important part of paid advertising. These ads appear at the top search results and can bring new customers straight to you. So if you have the budget to support the bidding required for this digital marketing tactic, just give it a shot. 9. Create A YouTube Channel YouTube is a social network that has gained extreme popularity over the past few years. Many businesses make the most of this trend by uploading videos in various forms. For example, they post educational content, product demos, or video testimonials. Μoreover, by applying YouTube SEO principles, you can boost your videos high on search rankings for important keywords. So search what topics your audience can relate to and find creative ideas to deliver great content to them. Partnering with top corporate video production companies can further enhance the quality and appeal of your content, making it more attractive to both viewers and search engines. For example, Skillshare nails this process, uploading amazing videos with relevant content regularly: Want to build a YouTube marketing strategy from scratch? Read our comprehensive guide and get ready to shine! 10. Plan A Webinar If you have been in B2B for some time now, you’ve probably witnessed the rise of webinar marketing in response to COVID-19 restrictions. As this trend rose, everyone quickly understood the massive benefits you can gain from it, including lead generation. So create a webinar for a challenging topic to soothe your customer’s pain points and invite them over via social media or email. You can also turn this webinar into a lead magnet by asking for the attendants’ email addresses on the signup form to start nurturing them with email campaigns and convert them fast. 11. Implement Referral Marketing Do you want to make the most of word-of-mouth marketing and motivate your customers to talk about you to their families and friends? Then ask for their referrals! You can do so by sending a dedicated email campaign to them, offering an incentive to make it more appealing, such as a discount for every deal. Here’s a fantastic example by Italic: You can also add a referral button inside your website to attract visitors there, too. How To Market Your Business Offline Even though digital marketing has conquered the business arena over the years, many offline marketing techniques can still boost brand awareness and ROI. Let’s see: 12. Attend Or Host Events If you want to take your networking offline and meet new people in your community, you can attend or plan events to increase brand awareness. Be it a conference or a workshop, it allows you to network with new people and hopefully convert or partner with them later on. If you have a local business, you can also host an opening event with drinks and finger food and invite people over to show them around. Or offer some of your services for free to the local community to start building an audience from scratch. 13. Distribute Flyers And Coupons If you want to promote your business to your local community, you can design beautiful flyers and distribute them door-to-door. Make sure to add your contact information and links to your website and social media links to get the benefits of an omnichannel marketing experience. You can also find ready-made templates online for inspiration in tools like Canva. In addition, print out coupons to incentivize potential customers to check your products/services. 14. Get Press Releases If the sky is your limit, you can also seek press coverage to tell your story to the world. You can reach out to journalists and bloggers who operate in your niche industry and offer them a good reason to demonstrate your brand to their audience. Through media coverage, you access a bigger consumer base who are more likely to trust you after seeing your brand name on a notary publication. As your business grows and your authority rises, you’ll probably start earning media coverage organically, too. 15. Attend Trade Shows Do you want to showcase your products to people in your industry, exchange ideas, and build a strong network? Then attending a trade show is an excellent idea for you. Building brand awareness inside your industry is fundamental, as you get access to targeted leads that can benefit you in the long run. Moreover, you can attend workshops, presentations, and networking events during trade shows. This way, you can gain valuable feedback for your products/services and insights on how to improve and make them more competitive in the future. 16. Plan TV Ads Businesses with a broad audience and a larger budget can benefit from traditional methods such as TV advertising. Even though you’ll need more resources to craft them, in terms of money and headcount, they can steal the show if the output is creative and unique. To create a successful TV commercial, it’s crucial to nail your brand storytelling, share your values, and stand out from the competition. 17. Try Billboard Advertising Another traditional marketing tactic to choose is billboard advertising. Billboards are large-scale printed ads placed at spots with traffic, e. g. , metro stations. There are three main types: traditional, digital, and mobile. The price for classic ones ranges from $250-$750, while digital billboards can cost between $1,200-$1,500. Even though billboards can be very impressive, tracking their performance and how they appeal to customers and bystanders is hard. Make sure that the image and messages are powerful enough to convert. The Takeaways In a nutshell, there are numerous marketing techniques for all budgets and business types. All you need to thrive is to craft a marketing strategy to choose the ones that suit your needs the most. Keep in mind that the more your business grows, the more enriched your marketing outreach becomes. To succeed, you need a solid marketing team that will elevate the promotional games and increase your sales more than you could ever imagine. Before moving to the FAQs, we bet that email marketing is already on your list. Sign up for a Moosend account today and try our amazing automation, segmentation, and reporting features! You’ll get impressed by the results. Business Marketing FAQs Here’s a quick round of questions regarding business marketing: 1. What’s the best way to promote a small business? Email and social media marketing are the top digital marketing tactics for businesses with a limited budget. If you want to attract people from your local area, you can also distribute flyers and coupons. 2. How can I promote my business on social media? Post engaging content that will attract new customers and nurture existing ones, such as videos, GIFs, and polls. You can also set up paid ads to reach a more targeted audience. 3. What are three simple ways to promote a new business? You can start by establishing a social media presence and hosting an opening event for friends and family to boost word-of-mouth marketing. Plus, start collecting your customers’ email addresses to nurture them consistently. 4. How can I market my business for free? Social media marketing is a safe way to market your business for free. Learn the rules of each social platform you use to expand your reach and post engaging content to attract new followers. --- ### 7 Best Mailjet Alternatives For 2025 > Looking for a powerful email service to power up your outbound marketing strategy? Today we examine 7 Mailjet alternatives to do just that. - Published: 2022-06-27 - Modified: 2025-05-05 - URL: https://moosend.com/blog/mailjet-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Mailjet is a simple email marketing software that allows you to create and send promotional campaigns. Nevertheless, if you want the same affordability but better functionality, you should consider getting one of the popular Mailjet alternatives. Today, we’ll explore Mailjet’s top competitors to give your email marketing strategy the tools it needs to thrive. Best Mailjet Alternatives: Compared Mailjet is a very simple and cheap tool that anyone can get. However, if you want a powerful email service for your inbound marketing strategy, check out its best competitors. This way, you'll find the one to help you scale your business. Below, we compiled a list of great alternatives to fill the gap that Mailjet leaves regarding inbound tools like landing pages and CRM. Let’s see them: Price/Month Free Plan/Trial Unique Feature Ratings Moosend $9/month 30-day free trial Powerful email list segmentation Constant Contact $12/month 60-day trial Event registration management Brevo (formerly Sendinblue) $25/month Yes In-built CRM Mailchimp $20/month Yes (limited) Multi-step automation workflows GetResponse $17/month Yes Conversion funnels ActiveCampaign $15/month 14-day trial Advanced marketing automation MailerLite $10/month Yes A/B Testing capabilities Now let’s take a more detailed look at them: 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SMBs, Bloggers, SaaS, Startups Unique feature: Powerful email list segmentation First on our list is Moosend, a powerful Mailjet alternative that is both advanced and affordable. This email marketing and marketing automation software will equip you with all the tools you need to amplify your email and inbound marketing strategies. More specifically, Moosend’s user-friendly drag-n-drop editor lets you craft the perfect campaigns, using advanced elements like GIFs, countdown timers, etc. If email design isn’t your thing, you can use one of the professionally-made email templates as blueprints. When it comes to expanding your audience, this email service offers a user-friendly form builder to craft your popups. Then, you can use the segmentation feature to divide your audience into similar groups for better contact management and personalization. And speaking of that, Moosend’s audience management tool will let you keep your email lists organized through tags and custom fields. Compared to Mailjet, Moosend offers a landing page builder to create beautiful lead gen pages for your inbound marketing efforts. Furthermore, as an advanced marketing automation platform, Moosend will let you set up automated workflows for your audience to power up your sales funnel and conversions. Overall, Moosend is one of the best alternatives, offering great email deliverability (98%), more advanced features, inbound marketing tools, and great customer support. Moosend Best Mailjet Alternative Features Drag-and-drop email editor HTML email templates Audience management tool Landing page builder to boost lead generation Marketing automation workflows Powerful reporting and analytics Integrations through API Pricing Moosend’s pricing starts at $9/month for up to 500 subscribers, giving you access to unlimited email sends, the template, form and landing page editors, transactional email campaigns (SMTP server), segmentation, personalization, and more. You can register for a free account to try it out today. 2. Constant Contact Pricing: Paid plans start at $12/month, 60-day free trial Best for: Small businesses, Online creators Unique feature: Event registration management Another Mailjet competitor you can get is Constant Contact, an email marketing platform with powerful event registration management capabilities to help you ace your online events. This tool offers an easy-to-use email builder to craft beautiful campaigns for your audience. Moreover, Constant Contact has a variety of customizable templates to assist you in email creation and entice your audience. Moreover, you can also leverage the in-built landing page builder to power up your inbound marketing with an intuitive page editor. You can benefit from the real-time landing page reporting tool to see how your creation will perform for better landing page optimization and conversion. Speaking of that, Constant Contact has an A/B Testing feature to help you achieve higher open rates. However, it’s only for your subject lines, unlike other Constant Contact competitors like Moosend or Mailchimp, which give you access to full A/B Testing functionality. Constant Contact Email Service Features Drag-n-drop email editor Autoresponders Landing page builder Customer relationship management Social media ads Integrations with apps like Salesforce, Zapier, etc. Pricing Constant Contact offers a 60-day free trial you can get to check out the platform's features. For more, you have to purchase one of the paid plans starting at $12/month, giving you the core features. 3. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, Free plan Best for: Publishers, Agencies, eCommerce Unique feature: In-built CRM tool Next on our list of the top Mailjet alternatives is Brevo, a pricier alternative that will give you access to many features to amplify your email marketing strategy. Specifically, Brevo combines email marketing campaigns with SMS to increase your engagement efforts through multiple channels. The email builder is easy to use, offering premade designs to help you craft converting messages for your subscribers. Regarding contact list management, Brevo has a CRM system that allows you to build stronger relationships with your potential and existing customers. You can also leverage the advanced segmentation feature to deliver more targeted messages for better engagement and conversions. Lastly, you can use the marketing automation tool to set up automated workflows for your audience. This way, you will be able to send the right message at the right time, boosting your personalized marketing endeavors. Brevo Email Service Provider Features Email automation and drip campaigns SMS marketing feature Social media ads Transactional email campaigns Landing page builder Email API Pricing Brevo has a free plan to try out the email marketing service, but it is very limited, i. e. , you can only send 300 email marketing campaigns per day. To increase the sending limit, you need a paid subscription starting at $25/month for 20,000 emails. 4. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan Best for: Ecommerce, Agencies, Publishers Unique feature: Multi-step automation workflows Mailchimp is one of the most popular competitors to Mailjet that a lot of businesses choose for their email marketing. While it is more expensive, the platform offers more powerful email marketing tools to boost your strategy. When it comes to email creation, Mailchimp sports a new easy-to-use email builder with a variety of elements to craft your messages. Apart from that, this service offers multi-step automation workflows, something that Mailjet doesn’t have, to target your audience more effectively. The only minus about the workflow editor is the lack of a visual preview which will make the process harder, especially for novice marketers. If you want a visual workflow editor, you can always check Mailchimp’s top competitors. Apart from these, the email service provider also has a form and landing page builder that you can use to increase your lead generation and expand your mailing lists. Mailchimp Best Email Software Features Multi-step custom workflows Postcards Social media ads Online form builder Email notifications and webhooks Pricing Mailchimp is a free email marketing tool, but it has a very limited free plan with a sending limit of 2,500 emails/month (500/day). For more sends, you have to buy one of the paid plans. Mailchimp pricing starts at $20/month for 500 subscribers with the Standard plan. 5. GetResponse Pricing: Paid plans start at about $17/month, Free plan Best for: eCommerce, Publishers Unique feature: Conversion funnels GetResponse is another Mailjet alternative you can consider. Price-wise, the email service is as expensive as Mailchimp, offering you a number of features to power up your eCommerce marketing strategy. As you saw above, GetResponse is geared towards online stores, giving you eCommerce-oriented tools to succeed. Among them, you’ll also find a user-friendly newsletter creator and a form builder to craft your promotional messages and expand your subscriber base. Moreover, GetResponse offers autoresponders and marketing automation features to target your cart abandoners and disengaged customers with relevant content and offers the moment they need them. Moreover, you can benefit from eCommerce segmentation and contact scoring to find the customers who are most likely to make a purchase. Lastly, this tool has a conversion funnel creator to help your inbound marketing efforts, offering simple opt-in, lead magnet, sales, and webinar funnels. GetResponse Best Email Service Features Landing page editor Email list segmentation feature Web push notifications Subscriber scoring option CRM tool Pricing GetResponse has a very limited free plan but it’s only for up to 500 contacts. After testing it, you can choose from three paid subscription options, starting with the Email Marketing Plan at about $17/month, the Marketing Automation for $56, and the eCommerce Marketing for $110 for up to 1,000 contacts. 6. ActiveCampaign Pricing: Paid plans start at $15/month, 14-day free trial Best for: Experienced marketers, SMBs, SaaS, eCommerce Unique feature: Advanced marketing automation tools If you want a powerful email marketing automation platform, then ActiveCampaign may be the right one for you. Compared to Mailjet, this tool offers advanced automation options to run your email marketing on autopilot. Nevertheless, due to its powerful nature, it may be a little difficult to handle for beginners. If you’re looking for an email marketing automation platform that is easy to use, then you need to consider a more beginner-friendly ActiveCampaign alternative. Now, when it comes to the email creator, you can craft your promotional campaigns either from scratch or use one of the premade templates. For better contact management, ActiveCampaign also offers an in-built CRM system to manage your audience and engage it more effectively. Lastly, this software will let you personalize your customer’s journey by utilizing consumer data like user activity, purchase history, and more for a better experience. ActiveCampaign Best Software Features Advanced automated workflows Transactional email campaigns Dedicated customer support team Integrations with Salesforce, Microsoft, BigCommerce, etc. Pricing ActiveCampaign is free for 14 days through the available trial. After that, you have to buy one of the paid plans starting with the Lite at $15/month for 500 subscribers. 7. MailerLite Pricing: Paid plans start at $10/month, Free plan Best for: SMBs, SaaS, eCommerce Unique feature: A/B Testing capabilities Last but not least, we have MailerLite. This Mailjet alternative is as simple and affordable as Mailjet, making it suitable for beginners and businesses who are just getting started. Regarding campaign creation, the email and form builders are very easy to use, allowing you to craft your email marketing campaigns in a couple of minutes. Nevertheless, like Mailjet, MailerLite isn’t as powerful as other solutions on our list. So, if you want an advanced and affordable email service, you might want to check the other tools found above. Lastly, MailerLite may come in handy if you want to optimize your email marketing strategy as a whole, sporting a variety of A/B Testing tools to test your subject lines and email copy for better email delivery. MailterLite Best Email Service Features Clean UI Landing page editor A/B Testing capabilities Marketing automation features Pricing MailerLite has a free plan for up to 1,000 contacts and 12,000 monthly email sends. For more, you need to purchase a paid subscription, starting at $10/month for 1,000 contacts and more email newsletter templates. The Best Mailjet Alternatives Out There Finding the right marketing solutions for your business can be a difficult task, especially since the market has so many options for you to choose from. However, choosing your next email marketing service doesn’t have to be a difficult task. Just make sure to set your goals and choose a tool that will help you achieve them. After checking our list of the best Mailjet alternatives, we hope you’ve found the one that suits you best. Also, before you make the switch, why not sign up for a free account to try Moosend? Our email marketing tool is equipped with all the tools offered by Mailjet (and Mailgun) to help you thrive. Now it's time to get your email marketing back on track! --- ### 19 Best Marketing Techniques To Grow Your Business In 2025 > Learn the best marketing techniques which can enable you to pivot your business growth, e.g. email marketing, content creation, and SEO. - Published: 2022-06-20 - Modified: 2025-04-29 - URL: https://moosend.com/blog/best-marketing-techniques/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Are you wondering if you’ve chosen the proper marketing tools to increase brand awareness and win new customers for your business? Worry not! This guide will help you find the best marketing techniques to boost your revenue. Most of them belong in the digital marketing field, and you can implement them even with a low budget. We don’t expect you to adopt all of them simultaneously, especially if you’re a startup or small business. Find those that make more sense based on your current resources and business needs to kick off your marketing efforts. Moreover, you’ll learn how to streamline these techniques effectively to bring the best possible results. Let’s start from scratch! What Is A Marketing Technique? A marketing technique is a promotional tactic businesses use to increase brand awareness, attract new prospects, and turn them into customers. They enable marketers and business owners to build long-lasting relationships with existing customers and reduce churn. These techniques are components of your marketing strategy, the holistic plan to market your business effectively and keep it profitable. Marketers and business owners weigh different parameters, usually conducting a SWOT analysis to determine which tactics can be helpful to them. For example, B2B relies on inbound marketing tactics to flourish and get as many qualified leads as possible. At the same time, in B2C, especially in local businesses, low-budget solutions such as content creation and social media communications are more suitable. 19 Most Effective Marketing Techniques For Thriving Businesses Let’s explore which marketing techniques will help you boost your conversion rates and sales: 1. Email Marketing Email marketing is one of the most effective marketing techniques businesses rely on, with an average ROI of $42 for every dollar spent. According to recent data, daily email users will reach up to 4. 6 billion by 2025, meaning that many of your customers and prospects spend valuable time there. Email marketing lets you automate messages and send personalized emails to move subscribers down the funnel. To streamline your email marketing efforts, you need an email marketing service like Moosend or Mailchimp with compelling features, such as ready-made templates and email list segmentation. Thankfully, there are tons of platforms for different budgets and needs. Check their pricing plans and capabilities carefully to make the best decision. Email Types Now, let’s introduce some main email types: Promotional campaigns: Emails informing customers about your offers to maximize sales. Transactional emails: These automated emails are triggered after specific transactions, e. g. , a purchase. Welcome emails: The emails customers receive when they first sign-up on your list. Re-engagement campaigns: A series of emails to nurture inactive subscribers and win them back. Abandoned cart emails: Email reminders to purchase items left on the customer’s cart - look at the example by Vacation below: Subject line: Ready to buy Vacation®? Complete your order now Ready to step into the email marketing world? Sign up for a Moosend account and explore our fantastic marketing automation features. Build unique campaigns in no time using our premade templates and craft automated sequences to save time! 2. Content Marketing Creating content helps businesses nurture their audience at different funnel stages by educating and prompting them to take action. According to recent content marketing stats, 97% of respondents stated that content marketing is essential to their marketing strategy, confirming Bill Gates’ statement that “Content is King. ” What are the most prominent benefits of content marketing? It helps build relationships with customers and prospects. It drives demand in your niche market. It raises brand awareness and converts leads into customers. An effective content strategy starts by identifying your customer personas and their needs to deliver great resources to them. You can host several content types on your website and share your content on other marketing channels like social media or email. Top Content Marketing Types Let’s see some of the most shared content types businesses craft for customers and prospects: Blog Posts: Tutorials or step-by-step guides covering topics relevant to your audience. Videos: Animated or live-action clips explaining a topic in a simple manner. Podcasts: Audio files, primarily available for download or streaming, usually in the form of a series. Infographics: A combination of copy and visuals for a specific topic. Reviews: Case studies or collection of testimonies emphasizing the benefits of your brand. White papers: An in-depth report about a relevant topic, similar to an e-book. Thankfully, there are many tools to help you with your content creation process, paid or free. For example, you need a content management system like WordPress to succeed in blogging. At the same time, for visuals and infographics, you can use simple tools like Canva or Visme. However, to place your content high on search engine rankings, you need the ultimate inbound marketing tool - SEO. 3. Search Engine Optimization Search engine optimization (SEO) is one of the most effective marketing strategies. It’s a set of rules to follow that help boost your website content higher on search engine results. In short, SEO can bring more potential customers to your website/blog and it's an easy-to-analyze and improve method. Moreover, it’s a low-cost marketing technique that can boost your ROI in the long run. Source Here are the essential SEO optimization tactics businesses should go for: Research trending topics in your niche market and find relevant keywords. Sprinkle keywords inside your content, for instance, in titles and product descriptions. Optimize your website’s loading speed. Use alternative text for images. Tools like Semrush, Ahrefs, and Ubersuggest will help you complete SEO optimization successfully. For example, let’s see what keywords appear for the term “scented candles:” Remember that the prerequisite to ranking high is building great content that resonates with consumers interested in your products/services. Moreover, avoid overstuffing your content with keywords, as this will be a red flag for web crawlers. Link Building Link building is a complementary SEO method to drive website or blog traffic. When high authority sites link to your content, they help boost your search engine rankings. But how can you acquire those backlinks? First, make sure that the content you create is worth linking to from notable websites. For example, you can follow the so-called skyscraper technique when it comes to blogging. Find the top blog post with high-quality backlinks and write a more enhanced version. When you finish, you can plan an email outreach and contact websites linking to those resources to replace them with yours. Build emails with clever copy to show the value of your content and win over your target audience. You can streamline this process utilizing tools like Pitchbox. Finally, you can also try guest posting, offering to write blog posts for other websites in your niche market with relevant topics. Thus, you can add backlinks of top-performing content pieces or blog posts you want to bring more website traffic to. 4. Social Media Marketing Based on recent data, more than 53% of the world’s population is on social media. Consumers increasingly tend to use social media platforms like Instagram, Facebook, or LinkedIn to make purchase decisions. Hence, social media marketing is essential to a successful digital marketing strategy and a great place to attract new buyers. You can share updates about your new product/services or post engaging content that will delight your followers, as Nike did recently portraying the legendary tennis player Rafa Nadal: To build an effective social media marketing strategy, you first need to figure out which platforms are more popular for your buyer personas. For example, TikTok is very hyped among younger audiences, while Facebook is suitable for all age groups. Once you’ve determined your target market, it’s time you set some SMART goals. You can experiment with diverse types of marketing content and topics to find what works best for your audience. Pay close attention to metrics such as: Impressions CTR Followers Engagement (Shares, likes, and comments) Monitoring this data will enable you to optimize your social media marketing plan over time to bring the best possible results. But is organic traffic just enough? Find out the perks of social media ads in the next section. Looking for detailed information about different social media platforms? Check our guides below: Facebook Marketing Twitter Marketing TikTok Marketing Instagram influencer marketing 5. Paid Ads Even though the perks of maximizing organic traffic to your website are numerous, you can’t guarantee that visitors will ultimately convert. To ensure success, you need a more powerful weapon to help you reach your target audience faster - paid marketing! One of the most popular online adverting models is PPC, standing for Pay-Per-Click. A business pays a predetermined amount for every click this ad receives. There is also CPM (Cost Per Impression), where companies pay for every thousand impressions they get. Let’s see the most popular paid advertising types: SEM Search Engine Marketing (SEM) makes your ads appear at the top of search engine results to bring more qualified leads to your websites. For example, let’s have a look at the results that show for the query “applicant tracking system” on Google: Considering that users are more likely to click on the top results, this can result in an abundance of leads that are highly converting. Display Ads These visual ads appear on other websites and help businesses nurture their audience while browsing the web. These ads are often used for retargeting, bringing users that have already interacted with your brand at least once. Here’s a display banner by Moosend with a beautiful GIF to attract viewers: Social Media Ads You can also run paid ads on social media to reach more interested buyers. For instance, Facebook is very popular with ads, as it lets you narrow down to important criteria such as demographics, interests, and preferences. Make sure to choose the social media your customers and prospects visit the most. Then follow the rules of each platform to create unique ads. But what makes a successful ad? In brief, you need a CTA with clever copy that resonates with your audience, combined with a striking visual. 6. Referral Marketing Have you ever heard about the importance of word-of-mouth marketing? No one can promote your business better than your existing customers. They can vividly describe to friends and family what they love about your products/services and convince them to trust you, too. A referral marketing plan aims to incentivize customers to refer your business to their peers. Those incentives should be attractive enough to prompt your customers to take action. For instance, it can be a discount coupon or a monetary reward for every new buyer you gain. So how can you promote your referral programs? You can share your referral initiatives on social media or create dedicated email campaigns, as Treehouse did: You can also add a referral button at a prominent place on your website or email footer. Spread the word far and wide! 7. Conversational Marketing In the era of online marketing, it’s important to remember that customer relationships matter. Maintaining a dialogue-driven approach when interacting with buyers, prospects, and partners is key for brands that want to go big. That’s what conversational marketing is all about. Motivate consumers to reach out through chatting platforms like Messenger and reply to DMs to make your communications more personal. If paying close attention to those platforms on a regular basis feels challenging, you can also utilize chatbots to automate some of those replies. However, keep in mind that specific customers will want to bypass the AI component to have a chat with you asap. And it’s worth giving them that option, too. 8. Networking If you ever get the opportunity to network with people in your niche market, always go for it! Networking helps businesses build solid relationships with existing or prospective partners or customers, resulting in mutual benefit. Networking can happen both online and offline. Online networking usually takes place on social media and can be game-changing for your business. Follow people and companies you admire and start chatting with them over a subject that matters to you. These conversations can be the first touchpoint of an ongoing partnership or may inspire you to pivot your own work. You can also follow social networks in your niche market to exchange valuable ideas with your peers. As for offline marketing, it usually happens during events and conferences and can significantly impact your work. Get your business card ready, practice your firm handshake, and introduce yourselves to top professionals in your field. 9. Webinar Marketing If you want to position yourself as a leader in your market, hosting webinars is one of the best ways to achieve this. The popularity of webinars has risen since the pandemic struck, and many businesses prefer them over traditional events as they’re cheaper. This marketing technique is especially effective for e-commerce B2B organizations, as they give an excellent opportunity to educate customers and prospects on challenging topics and show them how your products/services can be of great value to them. And there’s more than that; webinars can also work as lead magnets, supporting your email list-building efforts. Craft a strong invitation followed by a beautiful landing page and invite prospects and customers with a high interest in the topic to convert. Here’s the social media post for one of our webinars: You can promote your webinars via email and social media and consider offering an incentive, such as a prize to make participation more appealing! 10. Cross-selling/Up-selling Knowing your customers’ purchase history will help you craft suitable marketing campaigns for them. Cross-selling and up-selling initiatives can boost your sales massively, so you'd better include them in your marketing strategy. To promote the right products to the right customers, dive into the buyer’s journey to understand their needs and intents at each step. CMS platforms like Salesforce and Hubspot will enable you to keep customer data in one place to determine what's best for them - is it a complementary product or an upgrade? To succeed in cross-selling and up-selling, you need to combine forces with your customer education team and sales reps, who consistently collect feedback from customers and prospects. Thus, you’ll determine their needs and which of your products/services can be valuable to them. 11. Offline Marketing Even though online marketing tools have gained solid ground over the years as the Internet conquered the world, traditional marketing techniques are still effective in this digital era. Here are some offline marketing types: TV ads Billboard ads Posters On-site events These techniques are still relevant, especially for B2C companies with a broad target audience and a large budget available. Here’s a successful ad for toothpaste “Formula,” with an amazing visual and captivating copy. Source If you’re still on a tight budget, you can print beautiful branded flyers, especially if you have a physical store and want to invite local people over. And of course, you can hand out business cards to your network to enhance your brand visibility. 12. Direct Sales Direct selling is another traditional marketing technique which is the primary marketing and selling technique for businesses such as AVON and Herbalife. As the name suggests, sales reps and marketers build a customer base utilizing face-to-face communications. For example, door-to-door sales belong in this category, even though it’s not the most optimal method to practice. But with great networking, you can mimic the door-to-door method and bring the best possible results. To succeed in direct sales, a professional should be able to persuade others fast to meet their objectives. As in direct sales, mastering persuasion is at the core of marketing communications, even when it’s not a standalone practice. 13. Earned Media As mentioned earlier, word-of-mouth is a crucial marketing component, and marketers should always strive for it. You can gain publicity and exposure without paying for it when you deliver great content to customers and establish a strong SEO presence. So when other businesses and customers share your resources, such as blog posts or infographics, they bring you organic traffic and display your brand assets to their own followers. This can have a great impact going forward, as they show that you are a leader in your field and that consumers should put you on their radar. Finally, you can obtain paid media from publishers and influencers with a large audience and a strong influence in your niche market to meet your promotional goals faster if you wish. 14. Influencer Marketing Influencer marketing is becoming stronger and stronger every year, as the below graph shows. Businesses partner with influencers with a strong following on social media to demonstrate their products/ services to them. This form of digital marketing uses the impact of social proof. To succeed in this marketing technique, you should choose the influencers you partner with carefully as they turn into ambassadors of your brand. So before reaching out to these individuals, choose which social media platform is best to showcase your brand and ensure that the influencer’s followers are compatible with your target audience. Then, sit down to decide how to promote your brand’s product/services to gain new customers. 15. Guerilla Marketing Guerilla marketing is undoubtedly one of the most creative ways to market your business. It’s an innovative promotional idea aiming to attract an audience in an unconventional and surprising style. Let’s see some of the most common guerilla marketing types: Street marketing - marketing activities taking place outdoors, putting elements of the street in the game. Ambient marketing - promoting a product by interfering with the regular flow of things. Ambush marketing - promoting products/services during a competitive event to take advantage of their audience. And now, let’s move to a successful guerilla marketing example by Labello lip balm: They added kissing point stickers to public train stations to support those who want to kiss their loved ones goodbye. What a beautiful initiative! 16. User-Generated Content We’ve already elaborated on the power of social media and word-of-mouth marketing. User-generated content combines both of them; your customers act as ambassadors by sharing content demonstrating your brand assets to their families and friends. But how can you motivate your customers to post content that will bring more eyes to you? Adopt a hashtag strategy Run giveaways and contests Offer incentives and rewards If you to want boost user-generated content, the first step is to define which social media platform is the best for the campaign you plan and which content will work best for your initiative. Then set a goal for your content strategy and get your customers on board! Let’s see an amazing example by Starbucks on Instagram: 17. Cause-Related Marketing If you want to combine business with a great purpose, then cause-related marketing should be your go-to marketing technique. It’s the collaboration between for-profit and non-profit organizations for mutual benefit. Nowadays, consumers think more about which brands to support and seem to favor businesses serving corporate social responsibility (CSR) initiatives. That’s why building a cause-related marketing strategy will help you attract a new audience, as long as your practices are proactive and not performative. For example, Yoplait run “Save Lids to Save Lives” - customers were encouraged to collect pink lids from their cartons and mail them to save 10 pounds for each to fight against breast cancer. Overall, Yoplait has donated over $15 million for this significant cause. So find a relevant cause to dedicate your business to and invite your customers to participate, if possible! 18. Affiliate Marketing Affiliate marketing is a sales model offering commissions to companies or individuals to promote your products to their own audiences. They act as brand representatives and get a great source of passive income. So what are the top affiliate marketing benefits? Let’s see: It increases your sales and ROI It boosts brand awareness It creates a network of trusted partners To claim these advantages for your own business, you need to set up an affiliate program specifying the commission type and rate. Plus, offer guidelines on how they can successfully approach potential customers to maximize their income. Did you know that Moosend has one of the most successful affiliate programs in the field? Check it out if you feel that it’s relevant to you. 19. Brand Storytelling For last, we saved brand storytelling, an important component of all marketing communications. It's the narrative businesses use to evoke emotions and show customers and prospects their brand values and intents. Your brand story should be easy to digest and hard to forget. It’s vital to share it consistently with customers, considering what they’d like to know about your “behind the scenes. ” As Ann Handley once wisely said, you should “make your customers the hero of your stories. ” This is a great storytelling approach that will put the customer at the center of attention. How To Develop Your Marketing Technique After you’ve chosen the best marketing techniques for your business, it’s time you set it in motion. Here is a quick round of tips to make it happen: Define your target audience to determine customer needs and pain points. Set your objectives following the SMART framework to bring the best results possible. Analyze how each marketing technique performs to improve it if needed. Keep a consistent brand voice that moves customers and motivates them to stay around. Send personalized messages to customers by means of marketing automation to seal the deal. Focus on community building and make your customers feel valued and included. Follow these tips and get ready to rock! The Takeaways Thankfully, there are a plethora of marketing techniques to promote your business for every budget. Explore the best for your target audience and experiment with different tactics and content. As with every other business tactic, there will be a trial and error phase. Monitor the performance of your chosen techniques and see how you can elevate them to boost brand awareness and ROI! Are you ready to build your first email campaigns, and send personalized messages to customers to move them down the funnel? Sign up for a Moosend account today and try our top-notch features! --- ### 9 Best Campaign Monitor Alternatives To Boost Personalization [2025] > Want more from your email marketing software? Find the best Campaign Monitor alternatives to help you out. - Published: 2022-06-17 - Modified: 2025-05-22 - URL: https://moosend.com/blog/campaign-monitor-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate According to G2 reviews, Campaign Monitor is a user favorite for personalization and creating email campaigns using simple tools. However, if you're ready to break from an SMB status and move to a power user level, choosing one of the best Campaign Monitor alternatives might be more useful for your goals. So, if you're looking for email marketing and marketing automation platforms with easy-to-use email editors, segmentation and personalization tools, CRM functionalities, and affordable prices, you came to the right place. Campaign Monitor Competitors: The Marketing Tool Comparison Table While Campaign Monitor's pricing seems reasonable since the basic plan costs $12/month billed monthly, it lacks some email marketing features, which are essential to give you back your money's worth. While you can create personalized email templates and boost your email marketing campaigns, there is a monthly send limit of 2,500 emails and a limit on the automated emails and triggers you can use. Let's see some of the best email marketing software platforms to power up your personalization game in a cost-effective and affordable manner. Price/Month Free Plan/Trial Unique Feature Ratings Campaign Monitor $12/month Yes (only for testing it) Time zone sending Moosend $9/month Yes (30-day free trial) Unlimited personalization fields Brevo $25/month Yes (very limited) Powerful automation options Constant Contact $12/month Yes (60-day trial) Event management options Mailchimp $20/month Yes (limited) Real-time reports ActiveCampaign $39/month Yes (14-day trial) Robust personalization Klaviyo $20/month Yes (very limited) SMS marketing AWeber $15/month Yes (very limited) Customizable campaigns Emma $99/month (annual contract) No Custom services Dotdigital Custom only No Contact management Ready to go into more detail? Let's go. 1. Moosend Pricing: Paid plans start at $9/month, 30-day Free trial (Sign up here) Best for: Small businesses, eCommerce, SaaS, Agencies Unique feature: Unlimited personalization fields There are not a lot of Campaign Monitor alternatives that are as intuitive and user-friendly as Moosend. The email marketing platform's design can minimize friction and has a short learning curve. Its advanced email marketing tools include an extensive email template library with fully customizable designs that can be as personalized as your audience requires. Its state-of-the-art custom field options allow laser-targeted segmentation. Marketing tools like dynamic content can show users just the right thing at the right time. And for marketers who are unsure of what would yield the best results for their campaign, advanced A/B testing options are available to boost their email marketing campaigns. Another feature that places Moosend among the top Campaign Monitor competitors is that it fully supports transactional emails. This makes Moosend one of the top choices for eCommerce platforms. It also is one of the best choices for the novice and the seasoned marketer, as it offers email and live chat customer support, as well as priority customer support for the Enterprise Plan. Lastly, it's an excellent choice for small businesses that want to boost conversions, as it offers real-time analytics and fully customizable ready-made automation recipes. This enables marketers to look into their data and make all necessary changes in the blink of an eye. Moosend Best Alternative Features Robust drag-and-drop editor to create perfect email newsletter campaigns Advanced marketing automation tools Landing page and pop-up form builder to power up your lead generation Laser-targeted personalization options Extensive email template library with fully customizable designs 100+ integrations with tools like various CRM platforms and Shopify Pricing Moosend is one of the most affordable Campaign Monitor alternatives. Its paid plan starts at $9/month and covers 500 subscribers. This plan covers almost all features, with transactional emails, unlimited emails, real-time reporting, and a free email subject line tester being the most prominent. There is also a free trial option to familiarize yourself with the SaaS tool first. You can sign up here for your free account and start personalizing! Try Moosend 2. Brevo (formerly Sendinblue) Pricing: Paid plans start at $25/month, Limited free plan Best for: eCommerce Unique feature: Powerful automation options This Campaign Monitor alternative is one of the most popular ones, and with good reason. Its robust platform and easy-to-use tools allow you to combine multiple touchpoints, such as email marketing, social media, and SMS marketing. This makes it a pretty effective tool to use for your marketing strategy. Brevo's built-in CRM tool allows marketers to gather data and organize their contacts. At the same time, the Brevo Tracker script allows for advanced tracking of user behavior on your websites that can help all marketers create the automation workflow that is just right. After that, it's easy to personalize messages on all touchpoints with Brevo's email editor. Another benefit of the platform is its email API. Through this, you can send transactional emails, and notifications to ensure the best results on deliverability. Lastly, you can import and segment files and contacts; however, according to some user reviews, there have been some issues with finding contacts or the platform's speed. Brevo Email Marketing Best Features SMS marketing Powerful personalization and segmentation features API key that ensures full GDPR compliance Built-in conversion tools (landing pages, pop-up forms, Facebook ads) Pricing Brevo's free plan offers limited use of the features of this popular email marketing service, covering 300 emails per day. Also, not providing features like email customer support, unlike other Brevo alternatives, could stump your marketing plan's growth. You could purchase a paid plan that starts at $25/month to eliminate those limits. Read our Brevo Analysis 3. Constant Contact Pricing: Paid plan starts at $12/month, 60-day Free trial Best for: Smal businesses, Online events hosts Unique feature: Event management options Now here's one of the oldest email marketing software platforms. Constant Contact has been around since 1995 and has seen the SaaS field change numerous times. Many Constant Contact alternatives are pretty well-known for their advanced personalization and segmentation features. And while this email marketing tool is quite popular amongst online events hosts/managers and educators of all kinds, its email automation and personalization tools won't exactly amaze you. Of course, there is an email builder that is easy to use and a wide variety of email newsletter templates that will help you get started. You can personalize each email by including variables that work for your campaigns, such as their first name or location. This Campaign Monitor alternative also offers the opportunity to build your own email campaign from scratch. Keep in mind that personalization tags for Constant Contact require the use - and knowledge - of HTML code. Keep this in mind if you're a novice with minimal understanding of HTML. Lastly, Constant Contact offers segmentation and personalization tools, as well as basic automation tools that will help you set up automation workflows. It's perfect for boosting engagement, especially in the event management business. Constant Contact Email Marketing Best Features Social ads and social posting Seamless integrations SMS marketing options CRM tools Landing pages and pop-up forms Pricing Constant Contact's prices start at $12/month, while a free 60-day trial is available. The lower tier includes phone and live chat customer support, while it covers up to 500 subscribers. Its pricing plans have a monthly send limit of 24 times your total contacts. Our Constant Contact review provides an assessment of the pros and cons, dives into pricing and features, and answers frequently asked questions (FAQ), so make sure to give it a read if you are interested in Constant Contact. Read our Constant Contact Analysis 4. Mailchimp Pricing: Paid plans start at $20/month, Limited free plan Best for: Publishers, eCommerce Unique feature: Real-time reports Mailchimp is one of the best-known Campaign Monitor alternatives and one of the SaaS brands that users have grown to know and love. The main reason behind Mailchimp's popularity is its functionality and the email marketing features. This popular Campaign Monitor competitor carries advanced personalization features, like merging tags that can help your content change according to the recipient of your email campaign. This goes for the name or even the language you will use in your email. Mailchimp can also pinpoint the best time to send an email with its platform to detect patterns in your open rates, simplifying the whole process. However, keep in mind that Mailchimp's recent pricing change makes this popular email marketing platform a little steep, pricing-wise. Its advanced features that could help small businesses are not included in the free plan, while the Essentials plan covers up to 500 contacts. Mailchimp, much like many of the Mailchimp alternatives, also offers the option of a built-in marketing CRM and social posting for your social media management efforts. The workflows can be customized to meet your needs, while its revamped email editor can help you craft just the right message at the right time. Mailchimp Email Marketing Best Features AI creative assistant Advanced marketing personalization tools Digital ads Audience management tools A subject line helper with real-time feedback Pricing Mailchimp is one of the Constant Contact alternatives that could get pricey fast. Its paid plans start at $20/month, which covers up to 500 subscribers. It also offers a Free Plan with limited capabilities. Our Mailchimp review provides an in-depth look at its pricing plans, features, and deliverability to assist you in choosing the right email marketing solution. Read our Mailchimp Analysis 5. ActiveCampaign Pricing: Paid plans start at $39/month, 14-day Free trial Best for: Experienced marketers, Enterprises Unique feature: Robust automation and personalization ActiveCampaign defines itself as a "Customer Experience Automation Platform" and with good reason. This Campaign Monitor alternative features a built-in CRM tool that allows users to segment and personalize through all touchpoints, from email marketing newsletters to social media. ActiveCampaign's email marketing tool is ideal for seasoned marketers who know how to operate through complex automation sequences. However, if you're a novice, maybe an ActiveCampaign alternative would be a better solution for you. The good thing about ActiveCampaign's platform is that it can offer personalization through all touchpoints. It allows your efforts to scale and reach your audience with just the right message at the right time. You can also send emails in bulk when an announcement is in order or even craft an email newsletter template from scratch and personalize it to your liking. You could also use one of the pre-made templates and schedule your emails according to the recipient's preferences and data. Lastly, the platform offers a built-in CRM and plenty of integrations with popular tools like Shopify. ActiveCampaign's Email Marketing Best Features Automation options through all customer touchpoints Built-in CRM tool Flexibility in data use Behavioral data reports A/B testing options Pricing ActiveCampaign offers a 14-day free trial for all marketers that allows marketers to familiarize themselves with the SaaS platform's features. The paid plan starts at $39/month and covers 1,000 contacts with minimal personalization and segmentation features. Check ActiveCampaign 6. Klaviyo Pricing: Paid plans start at $20/month, Free plan Best for: eCommerce, D2C ventures Unique feature: SMS marketing One of the newest tools of the bunch, Klaviyo, is one of the most popular Campaign Monitor alternatives due to its ability to integrate SMS, email marketing, and eCommerce data. Klaviyo comes with plenty of features that are quite useful, mainly to seasoned marketers, as it can get quite complicated quite fast. According to user reviews, it's not as intuitive as other platforms; however, its personalization options and ability to use multiple touchpoints make this tool worth it for experienced users. The SaaS platform's use of eCommerce data is a personalization pro, as the platform itself uses actionable information for its dynamic segmentation tools. When it detects X type of customer behavior, it will transfer the segment to the corresponding list. Klaviyo's email designer comes with a variety of fully customizable email templates due to its email builder. You can create personalized, targeted messages based on your Facebook audience or your eCommerce consumer data. That data can also be used to create personalized recommendations for replenishment emails, or upselling and cross-selling emails, allowing you a better audience reach. Lastly, it's got a lot of integrations with popular tools like Shopify and Salesforce to ensure a smoother email marketing experience. Klaviyo's Email Marketing Best Features Personalized product recommendations Customized email workflows Visual email builder that requires no coding knowledge Actionable use of data Multiple A/B testing options Pricing Klaviyo's prices start at $20/month for 500 contacts, making it one of the less affordable email marketing options. A free plan with limited capabilities allows up to 250 email contacts and 500 email sends. The customer support of the free plan is through email only. If Klaviyo's pricing sounds expensive, here's a list of some great Klaviyo alternatives to consider. Check Klaviyo 7. AWeber Pricing: Paid plans start at $15/month, Limited free plan Best for: Online creators Unique feature: Pre-built customizable campaigns AWeber is an email marketing and marketing automation software that favors those who put a lot of effort into their digital presence and online creations. While many of AWeber's alternatives offer A/B testing, this popular Campaign Monitor competitor is perfect for cross-device testing. It can enable users to send just the right thing in the right format for both desktop and mobile devices and across different email clients. AWeber's email marketing service is one of the oldest ones in the email marketing niche - it's been around since 1998. Being an email marketing pioneer comes with many benefits but some drawbacks. There's an extensive email template library and the ability to merge data and personalize email newsletters to your liking. Just use any segment and variable from the drop-down menu, or add personalization fields. AWeber's Drag-and-Drop email editor and extensive image library is another feature loved by many online creators. After creating your email newsletter campaign, you can preview it and send test emails to ensure the quality is exactly what you want. You can also use the platform's autoresponder tools and send triggered email marketing campaigns to your audience. This will allow you to send tailor-made emails that stem from a user's action without trying too hard. AWeber Email Marketing Best Features Canva integration Drop-down menu for all personalization variables Push notifications SMS marketing integrations Cross-device A/B testing and email testing Pricing AWeber offers a free plan, provided your subscribers are up to 500. It covers up to 3,000 email sends per month and offers many options. The paid plan starts at $15/month, covers up to 500 contacts, and offers more advanced features. Check Aweber 8. Emma Pricing: Paid plans start at $99/month Best for: Enterprises Unique feature: Custom services Emma is one of the lesser-known alternatives to Campaign Monitor. It is easy to use, with a clean, simple interface and all of the core email marketing features. The platform offers custom services, such as tailor-made integrations, an email template library, and tailor-made workflows based on your users' actions. Please note that the Pro plan allows only one custom workflow. This email newsletter tool makes list segmentation easy and intuitive, as you can create workflows and use unlimited laser-targeted segments based on things both inside and outside the inbox. A segment could be anything, from a user's birthday to whether or not they've opened your email. If you're unsure about your personalization, you can always A/B test your email campaign and determine whether or not your audience likes your content. Alternatively, use the dynamic content feature. This allows you to personalize according to recipient, all from a single email. Lastly, its visual-based feedback and analytics make things easier. However, there is not a wide variety of integrations for CRM and survey tools, making the pricing a little steep. Emma Email Software Best Features API key Automation workflows Approvals dashboard Intuitive email builder Pricing Emma's prices start at $99, and there is no monthly plan, as the platform allows annual contracts. It covers 10,000 contacts and more than most features, including email and phone customer support. At the moment, the platform doesn’t offer a free plan. Check Emma 9. Dotdigital Pricing: Through contact form only Best for: SaaS, eCommerce Unique feature: Contact management functions Dotdigital is one of the Campaign Monitor alternatives that are also less known but just as powerful. However, unlike more popular services like Mailerlite, Dotdigital is a cloud-hosted platform with all the core email marketing features a venture would need. Its contact management tool is quite functional and allows marketers to create customized triggers and personalized email newsletters that can be useful throughout the customer's journey. With Dotdigital, you can create tailor-made automation triggers and product recommendations using your data. This email tool is AI-powered and easy to use, albeit not as intuitive as a user wants. Dotdigital's platform also gives the option of A/B testing, although it comes with limited capabilities. However, if you want to create meaningful relationships with your customers, this tool could help you along with SMS marketing options. If you want to check similar options, take a look at our top Dotdigital alternatives. Dotdigital Email Service Best Features Data-driven personalization Fully customizable email newsletter templates AI-powered platform that can pinpoint each campaign's key metrics Real-time API key Pricing Dotmailer offers customized pricing plans for each venture and company size. Fill out the contact form, and one of Dotdigital's representatives will contact you and help you come up with a plan that meets your business needs. Check Dotdigital Campaign Monitor’s Alternatives: Is That All? Of course, there are honorable mentions like Hubspot and Getresponse. Still, there's one thing for sure: switching platforms isn't always easy, but it should be a no-brainer when you're trying to personalize every step of the way. Just make sure that you do your research and pick out a platform that can provide all the tools you'll need to scale your business. Now that you know the most popular Campaign Monitor alternatives, you could check out Moosend by signing up for a free account. Take the platform out for a spin, and you'll see that a paid plan that can power up your personalization is just a couple of clicks away. Until next time! --- ### Twitter Marketing For Businesses: Everything You Need To Know In 2025 > Ready to dive into the Twitter marketing essentials? This guide will help you build a strategy from scratch and see conversion increase! - Published: 2022-06-13 - Modified: 2025-01-07 - URL: https://moosend.com/blog/twitter-marketing-guide/ - Categories: Social Media - Tags: Social Media - Levels: Beginner If you’re wondering if it’s worth establishing a brand presence on Twitter, the answer is “Yes! ” With 229 million daily active users as of April 2022, Twitter marketing is still a powerful tool among social media platforms like Facebook, LinkedIn, and Instagram to seek out new customers and nurture existing ones. Interested in building a Twitter marketing plan? In this guide, you’ll find: The definition and benefits of Twitter marketing How to create a branded Twitter profile Twitter marketing tips and best practices Whether you’re a newbie or a pro, this article will help you put things into perspective to improve your social media marketing outreach via Twitter. Let’s do this! What Is A Twitter Marketing Strategy? A Twitter marketing strategy is a dedicated plan to attract, engage, and convert potential buyers and build meaningful conversations with your customer base. To gain a following and high engagement rates, businesses need to establish a consistent presence and a tone of voice that appeals to their target audience. But no business can produce these results overnight. Crafting a thorough Twitter marketing strategy will help you track what works for customers and prospects and invest in more valuable tactics over time. Later on, we’ll explain exactly how to achieve that! What Are The Benefits Of Twitter Marketing For A Business? Before we move on to the strategic side, let’s see the significant advantages of Twitter marketing: Brand Awareness Twitter users can learn a lot about your brand if you regularly share the right content. Inform them about your business news and show them how your products/services can be of great value to them. Twitter is also a great place to express your brand identity. For instance, you can share pictures from your daily life in the office or your latest event to demonstrate your culture. Look at this tweet by Sitecore, accompanied with clever copy to attract readers: Moreover, by using an informative and warm tone, you show your followers that your business cares about them and is always at their disposal. When users find your content relevant and entertaining, they'll reward you with likes and retweets and share your content with their peers. Thus, you’ll brand visibility will be expanded. Website Traffic If you want to drive traffic to your website, Twitter can help in multiple ways. First and foremost, place your website link at the top of your profile to make it easy for Twitter users to visit. Moreover, you can direct followers to your website through diverse content like blog posts, testimonials, or surveys. Just make sure that these resources and tweets are attractive and exciting enough to make users click, just like the one below by POPSUGAR Fashion: In addition, sharing entertaining posts will ultimately intrigue consumers leading them to your website where they can learn more about you. Customer Feedback Twitter has established itself as a platform consumers can use to reach out to businesses for questions. They can start a conversation with you through direct messages or tagging to resolve a personal matter. That’s exactly what makes Twitter an excellent source of feedback and a channel your customer support team should pay close attention to. The more responsive you are, the better your brand outlook will be. Plus, this info will help you improve possible transactional or product issues that may occur. Sales/Leads Twitter can also help you increase conversions such as sales and leads and boost your ROI going forward. For example, you can post your latest products linking to your website or run a giveaway contest to gain more visibility. See how Adidas did it: The same happens with lead magnets. For instance, when posting events leading to landing pages or invitations to sign up for your newsletter, you can collect their contact details and start nurturing prospects through additional channels such as email. This powerful tactic is widely known as omnichannel marketing. Relationship Building Twitter enables you to start meaningful conversations with customers, prospects, and businesses in your niche market. You can also benefit from backlinks to establish more solid relationships with partners to boost both of you. Now that we’ve explored all these benefits let’s move on to the Twitter essentials: how to build an optimal Twitter profile for your business. How To Set Up Your Twitter Business Profile Thankfully, creating a Twitter account is straightforward. Here, you’ve gathered some quick tips to make sure that you’ll cover more than the basics: Account Customization: Form your account based on your brand guidelines, using assets such as your logo and unique colors. Profile Picture: Insert your company logo - the recommended dimensions are 400x400 pixels. Header: A complementary image demonstrating your products/services, culture, etc. - the suggested dimensions are 1500x1500. Twitter Handle: This is the account name that stands after the @ sign. It’s unique and usually includes your company name. The character limit is up to 15. Twitter Bio: A description of your business with keywords up to 160 characters. Additional Info: Your website URL, location, contact details, etc. Pinned Tweet: A tweet you’d like your social network to see first, e. g. , an event or product launch. If you need a good reference, here is the ASOS Twitter account: Now that your Twitter account is ready, it’s time to craft the social media strategy for this platform. How To Start An Effective Twitter Marketing Strategy From Scratch Whether you have a small business or lead the marketing team of a large organization, here’s how to approach this: 1. Audit Your Twitter Account If you already have a Twitter account, kick off with an inspection. Which posts have led to high conversion in the past? Focus on the content and metrics to elaborate on their success. This info will give you a sneak preview of what your followers enjoy and interact with to replicate it in the future. Avoid restraining yourself - you can always experiment with new content that may be more effective for your followers. But your existing resources are an excellent start to track your new pathway. Plus, if you have more than one account, follow this process for each of them or stick with the account that brings you more conversions. 2. Define Your Target Audience Building your buyer personas is essential for building a successful digital marketing strategy. The same applies to social media and Twitter marketing. Knowing who you address will help you share content that resonates with them and meet your objectives. Your target audience will help you determine your voice, too. Shaping a voice your customers feel comfortable with will enable you to maximize Twitter engagement and get to know your followers even better. Finally, you can dive into Twitter Analytics to collect info about metrics such as activity, demographics, interests, and location to make wiser decisions on what to present old and new followers with in the future. 3. Set SMART Goals Have you ever heard of the SMART goal framework? It stands for Specific, Measurable, Achievable, Relevant, and Time-Based and helps businesses set goals they are more likely to meet. For example, if you’re new on Twitter, one goal is to increase brand awareness by gaining new followers and boosting engagement. You can set the number of followers you’d like to acquire based on realistic examples from other businesses. Make sure that your goals are challenging enough to put you in motion! 4. Create A Social Media Calendar To thrive in Twitter social media management, you should keep track of every detail regarding your marketing efforts on this very platform. Thus, you’ll be able to identify patterns that work best for your audience regarding the Twitter content they enjoy or optimal posting times. To save time, you can use the calendar for all your social media accounts on separate tabs. Here is the info to include: Creative assets (e. g. , visuals, videos, etc. ) Date and time Copy Links To make the most of this calendar, try to keep it as simple as possible. You can organize data in a Google Sheet or use a tool like Hootsuite to plan things out. 5. Run Twitter Ads To Expand Your Reach To attract your target audience faster, you cannot rely solely on organic outreach. You can create Twitter ads to close that gap and influence Twitter users that are highly likely to convert. Some of the prevalent paid Twitter marketing campaigns are in the form of promoted tweets, accounts, and trends. You can also choose your advertising objective - awareness (e. g. , reach), consideration (e. g. , app installs), and conversion (e. g. , re-engagement). You can split your ads based on the different audiences you want to reach and set your budget and bidding type. Unfortunately, there is no magic formula when it comes to Twitter advertising. You’ll have to test different ad types before finding which one performs best. 6. Keep Track Of Results There is no way to build a successful Twitter marketing strategy without keeping a close eye on metrics. That’s how you’ll understand if you’ve met your objectives, if they were attainable, and think of ways to improve your tactics in the future. Here are some of the metrics you should put on your radar: Engagement - retweets, followers, replies, likes, etc. Top tweets - posts with high engagement Impressions - how many times do your tweets appear on someone’s timeline Apart from Twitter Analytics, you can also use tools like Hubspot and Sprout Social to streamline your reporting and reach safer conclusions. Twitter Marketing Best Practices Now that you’ve built a strong outline for your strategy, let’s move to the practices that will help you skyrocket your Twitter marketing game: Check Image Sizes And Word Count As with your profile photo and header, the Twitter images you share should have an excellent resolution to attract your audience at once. Otherwise, your posts will look blurry and unprofessional to your audience, and they might skip your updates. The ideal image size for Twitter images is 1200 x 675 pixels, with the file size reaching up to 5MB for photos and animated GIFs. As for the tweets with text, the character limit is 280. Stay within this limit to deliver your messages to your audience without distortions. Use Hashtags Mindfully Hashtags help marketers categorize their posts based on their content so that users interested in specific topics find them easily. Always remember to add relevant hashtags to your content to reap this benefit. Keep in mind that hashtagged words may end up in the trending topics, which can boost your visibility to a great extent. Moreover, Twitter suggests inserting up to two hashtags, but it lets you add as many as you wish. Share Engaging Content Social media and content marketing go hand in hand. Your Twitter game would be nothing without the aid of valuable content. Knowing your target audience and monitoring metrics like impressions will enable you to decide which content types are more effective for them. Experiment with interactive content like GIFs and videos covering diverse topics to see what works best for them. Twitter polls are also great for increasing engagement and ask your followers’ opinions on important matters. Always express your brand voice through your content to help followers and potential customers form the right expectations about your business. Don’t hesitate to be cheeky or funny if this is part of your brand identity. Find The Perfect Posting Times When is the best time throughout the day to post your tweets to elevate your reach and impressions? There is no exact science here; you have to find the optimal times and days that work for your businesses based on previous engagement results and your audience’s behavior. To help you out, Sprout Social conducted a survey you can use as a reference: You can start with this template, but it’s up to you to determine when your followers are most likely available and willing to engage. Your metrics will show you the way! As for the optimal tweet frequency, up to two tweets per day is ideal, and more than five counts as “too much. ” Use Twitter Lists Twitter Lists enable you to organize the accounts you follow in groups and access their tweets quickly without getting lost in translation. For example, you can create a list of your partners or field influencers to communicate with them with likes and comments consistently. You can also watch the lists of other accounts to understand their priorities. Just go to the” three dots” sign at the top of their accounts and choose “View Lists. ” Overall, Twitter Lists help you avoid unnecessary distractions and focus on what matters each time. Constantly Interact With Your Audience Nothing pleases consumers more than feeling that their favorite brands really care about them. That’s why it’s important to respond to all comments and DMs you receive within a reasonable time. Don’t let customers hang in there, especially when they have important issues to discuss. Overall, consistently responding to messages will help you boost your engagement rates. You can also utilize Twitter Lists to start communicating with businesses and influencers to build bridges for the future. Finally, you can also host a Twitter chat to communicate with your followers regarding a predetermined topic in real-time. This is a great way to nurture a sense of community and hold deep conversations with your audience. Create Twitter Guidelines The fact that everyone can share their opinion publicly on Twitter can also put you in trouble. Disappointed consumers can sometimes get brutal on Twitter without weighing the consequences this can have for a brand. Crafting a social media crisis plan is important to bounce back quickly from those incidents or prevent new ones from landing on your threshold. Your crisis team should meet asap to seek ways to resolve this crisis with the least possible implications. And remember, staying calm and polite can save you from many risks. Finally, apart from crisis scenarios, this guide also includes rules about confidentiality, privacy, and tips on how your colleagues can express the brand voice when posting relevant content. Watch Out For Your Competitors Your competitors can be a great source of inspiration for your Twitter account. Look at what they post and how often to see what can resonate with your followers. Of course, copying what your competitors do is not ideal for your reputation. Instead, try to understand what’s trending in your niche to go one step ahead of the curve. This way, your followers will admire and support you. Get Influencers On Board If you want to access your target audience in various ways, apart from organic and ad campaigns, you can also partner with influencers with a powerful presence in your field. They can also host a giveaway contest to demonstrate your products/services to their followers. Some entry rules can be following your page or tagging a friend to boost your visibility. And that’s how you can increase your followers in simple steps! Twitter Marketing Tools To The Rescue If you think this is a lot to take care of, we have good news for you! There are many platforms to choose from in this journey, from scheduling tools to analytics platforms. Let’s see: 1. Social Pilot Social Pilot is an all-in-one social media management tool where you can customize and schedule tweets to get a comprehensive view of your campaign analytics. This platform brings all social conversations to one place to respond quickly and maintain a high engagement rate. Finally, you can use the platform to assign rules and responsibilities to your entire team to streamline your social media efforts. Pricing: The pricing starts at $35 /per user monthly for seven social media accounts and can reach up to $150 for fifty social media accounts and six users. You can request a quote for enterprises. 2. Tweepsmap Tweepsmap is an all-in-one intelligent publishing platform used by big brands like Visa and Johnson & Johnson, offering deep analytics regarding topics trending in your community. You can also use it as a posting tool, but its social listening and community analysis features are excellent. Pricing: Tweepsmap offers a free plan but with limited capabilities. The premium plans range from $14 monthly for 7,000 followers to $49 for 80,000 followers. There are also customizable plans for enterprises. 3. Tweepi Tweepi helps businesses grow their Twitter follower base faster, powered by AI. The platform searches for highly relevant users by inserting relevant hashtags based on important criteria, such as interests and demographics. If you start interacting with these users, you can finally get on their radar for good. Pricing: There are two main plans - the Silver starts at $12. 99/monthly and the Platinum at $24. 99 per month. Twitter Marketing At Its Best You don’t have to trick the Twitter algorithm to meet your goals on this platform. All you need is a well-thought strategy with clear objectives to see this channel grow! Follow the best practices we’ve shared above, and we guarantee that conversions will start coming your way. Just remember to post engaging content consistently and deliver what followers really want to see on their timeline. Looking to integrate social media and email for better results? Sign up for Moosend today and try our amazing email marketing features for highly targeted campaigns! Twitter Marketing FAQs Let’s see a quick round of questions regarding Twitter marketing: 1. Is Twitter still effective for marketing in 2022? Yes, Twitter marketing is still an asset for most businesses. Twitter counts 396. 5 million users globally, meaning that your target audience probably hangs out there, too. All you need is to attract them with the right content. 2. How much does marketing on Twitter cost? If you use organic methods, everything is free. Let’s see how Twitter ads work: the range for promoted tweets is $0. 50-$2. 00 per action, for promoted accounts $2-$4 per follow, and the estimation is $200,000 per day for promoted trends. 3. What are some good Twitter marketing examples? Here are some campaigns that have stood out: 1) #LikeAGirl by Always, 2) #IceBucketChallenge initiated by ALS Association, and 3) #ShareACoke by Coca-Cola. 4. How do I promote my product on Twitter? You can post videos and GIFs with quick product demos or share customer testimonials to gain your follower’s attention and trust. You can also run ad campaigns to target consumers who will be highly interested in your products/services. --- ### Best WordPress Plugins For Your Website [2025] > Looking for the best WordPress plugins? Whether you have a blog or an eCommerce store, these powerful plugins will save you. And your time! - Published: 2022-06-06 - Modified: 2025-03-18 - URL: https://moosend.com/blog/best-wordpress-plugins/ - Categories: Website - Tags: Website - Levels: Beginner Take a closer look on the best wordpress plugins to use on your own website. Whether you have a blog or an e-shop those wordpress plugins will save you! If you’re looking for the best WordPress plugins to unleash the power of your business, you’re at the right place. With almost 60,000 plugins in the official WordPress directory and thousands more on third-party marketplaces, finding the right plugins for the job can be frustrating. But, guess what, selecting the right plugins is essential to create a fast, secure, and user-friendly website that attracts visitors and also ranks well on search engines. Without further ado, let’s take a closer look at the 38 Best WordPress Plugins you can use on pretty much any type of website you might have or want to build. Best WordPress Plugins for Lead Generation Lead generation is a set of actions used by businesses to identify potential customers that are likely to have a particular interest in their products. However, the purpose isn’t only to find sales leads. Lead generation methods can also be used for list building, and whether you have an eCommerce store or a blog, building an email list is one of the things you should be doing right from the start. Luckily, there are numerous plugins that allow you to capture those valuable leads effectively. 1. OptinMonster Pricing: free, paid plans start at $19/month OptinMonster is one of the best lead generation and conversion rate optimization plugins for your WordPress site. It helps you obtain more email subscribers, boost your sales, and grow your business fast. The plugin provides more than 100 templates to create WordPress popups, slide-ins, full-screen welcome mats, etc to capture users’ attention. Furthermore, the plugin’s exit-intent technology enables you to turn abandoning visitors into customers. Regarding its powerful display targeting features, they enable you to personalize the campaign that reaches each user, thus helping you send the right message to the right person. All these make OptinMonster ideal for business websites, bloggers as well as eCommerce websites. OptinMonster Best Features Exit-intent technology Advanced and responsive pop-up builder Geolocation targeting Targeted campaigns Cookie retargeting (based on customer demographics) 2. HubSpot Pricing: free, paid tiers start at $50/month HubSpot is a free forms, email marketing, and CRM (contact management) WordPress plugin. It features a dynamic form builder able to create all kinds of forms, while your contacts are automatically synced to the free CRM included. With this WordPress plugin, you can also engage your visitors with live chat and chatbots, thus making conversions easier. Additionally, HubSpot lets you track your business growth in real-time with straightforward analytics dashboards that even beginners can understand. Overall, this plugin is a versatile tool for live chat, forms, analytics, and email marketing. HubSpot Best Features Numerous types of forms and popups CRM and contact management Automatic syncing to the CRM Built-in analytics and dashboards Compatible with popular plugins such as Ninja Forms and Gravity Forms 3. SeedProd Pricing: free, premium versions start at $39. 50/year SeedProd is among the best landing page builder plugins for WordPress. It has received a 5-star rating from thousands of users, which makes it extremely popular. It lets you craft custom page layouts without writing a single line of code. You won’t need to hire a developer as you’re able to create completely custom landing pages and WordPress themes without coding skills. Moreover, the plugin provides pre-made templates for various use cases, while its smart design system helps eliminate manual and repetitive work through the re-using of elements. Apart from its lead generation capabilities, SeedProd is also an excellent tool for website creation, featuring one of the best drag-and-drop builders. SeedProd Best Features Numerous page template options (webinars, 404, thank-yous, coming soon, etc) Easy-to-use visual builder Ready-made sections and layouts (for call-to-action, header, etc) Built-in subscriber management Best WordPress Plugins for Contact Forms This category is pretty much self-explanatory. Here you’ll find the best WordPress contact form plugins focusing on creating high-converting opt-in forms. Alternative: Since your goal is to collect email addresses for your lists or do email marketing, you can also use tools such as Moosend and Mailchimp that make this process much more efficient and effortless. 4. WPForms Pricing: Free (lite version), paid plans start at $39. 50/year WPForms is undoubtedly one of the most popular form builders right now. The tool sports user-friendly contact forms, while its drag-and-drop builder allows users to create email subscription forms, online order forms, surveys, payment forms, and much more with only a few clicks involved. The plugin’s free version comes with features such as form fields, CAPTCHA and email notifications, while the premium version unlocks more advanced functionality. What’s surely unique in the plugin is its conversational forms and the geolocation tracking, since you don’t easily find them in other similar products. All in all, WPForms is ideal for people looking to create powerful forms without wasting unnecessary time or stumbling upon problems. The pre-built templates also help in that direction. WPForms Best Features Responsive, mobile-friendly, and SEO-optimized forms Conversational forms and form landing pages Form abandonment Email marketing integration 5. Contact Form 7 Pricing: free Contact Form 7 is another notable form-building plugin that is dedicated to creating contact forms. It’s very easy to use and completely free, so it’s a great starting point for beginners. With this plugin, your visitors will be able to reach you through streamlined forms. What’s also good about this plugin is that these forms have reCAPTCHA and Akismet functionality in order to prevent spam. Overall, Contact Form 7 provides all the necessary features for you to create simple forms and grow your contact lists fast and effectively. Contact Form 7 Best Features Add a contact form to your WordPress website very easily reCAPTCHA and Akismet functionality to avoid spam Completely free with no need for paid upgrades 6. Ninja Forms Pricing: free, paid plans start at $49. 5/year Ninja Forms is a popular free WordPress plugin that interested users can “power up” with various paid add-on features. It also happens to be a great Contact Form 7 alternative. The free version of the plugin features a user-friendly drag-and-drop builder that is powerful enough to do everything you’ll need. Going paid unlocks more advanced functionality like conditional logic and multi-page forms. With Ninja Forms you get fully customizable signup or lead generation forms, so you can grow your email list like never before. Ninja Forms Best Features 100% beginner-friendly form editor Conditional logic and multi-page forms Accept payments and donations Email marketing integrations 7. Formidable Pricing: free, paid plans start at $39. 50/year Formidable Forms is a great WordPress plugin to create advanced solution-focused WordPress forms. Do more in less time with the powerful drag-and-drop builder and pre-made templates offered. What’s great about the tool is that it is ideal for both developers and non-tech-savvy users. You can easily create polls, quizzes, surveys, and registration forms and then track their progress through a straightforward dashboard. Furthermore, Formidable Forms integrates perfectly with apps like PayPal, Stripe, and WooCommerce, so you can always get the job done right. All in all, this WordPress plugin is a worthy option if you plan to create any type of form you could ever want with the benefit of a flexible builder. Formidable Best Features Huge variety of forms to choose from Dynamic Fields Works well with popular payment methods API Webhooks (for developers) 8. Forminator Pricing: free, premium version starts at $6/month Forminator is probably the best WordPress quiz maker plugin sporting a great visual builder capable of arranging questions and answers easily. What’s more, the way your quizzes look is completely customizable, the colors, the font, and the layout. It’s also possible to add custom CSS and translation files. The plugin lets you create forms with conditional logic to elicit a better user experience since your forms will vary depending on user response. Finally, regarding payments, Forminator lets you accept them through Stripe and Paypal without upgrading to the Pro version. This is definitely a plus. Forminator Best Features Great visual builder Interactive quizzes and polls Easy form calculations Accept payments (Stripe verified partner) Best WordPress Plugins for Social Media Exposure Planning to go viral? Even if you are only looking for some social media visibility, you should know that there is a wealth of social media plugins for your WordPress site. From creating tweetable text to displaying your social media feed and attracting more social engagement, there is a plugin for every occasion. Let’s have a look. 9. Smash Balloon Pricing: free, paid plans start at $49/year (for each social channel) Smash Balloon (previously Instagram Feed) is the best social media feed WordPress plugin out there. It has a wide collection of tools for different social platforms and users have given it a 5-star rating. The plugin is easy to use and it lets you design eye-catching feeds that look exactly the way you want them to. What’s more, the feeds are fully responsive so you don’t need to worry if they'll look good on mobile devices. Also, you can easily match your brand since the tool can automatically use your WordPress theme fonts and styles. Finally, it lets you display social sharing buttons. In this way, visitors can become subscribers and share your content with their friends. Smash Balloon Best Features Shortcode to display custom Instagram, Facebook, Twitter feeds Post caching SEO-friendly and responsive Fast support 10. AddToAny Share Buttons Pricing: free AddToAny Share Buttons is a WordPress plugin helping you increase traffic and engagement by enabling people to share your posts and pages to any service (e. g. Pinterest, Twitter). It is a very popular service with a 5-star user rating that offers share buttons for 100+ social media sites and apps. The options the plugin gives include floating share buttons, counters, follow buttons, image share buttons, and more. What’s great about this plugin is its analytics integration. Apart from Google Analytics, you can track shared links with Bitly and custom URL shorteners (e. g. Pretty Links). AddToAny Share Buttons Best Features Social buttons for more than 100 sites & apps Custom placement and appearance Google Analytics integration Mobile-optimized and Retina-ready 11. Shareaholic - Professional Social Sharing Buttons, Icons & Related Posts Pricing: free, paid plans start at $10/month Shareaholic is a lightweight suite of audience Growth & engagement tools for WordPress. We’ll be focusing on its social sharing capabilities. You can add floating and in-content share buttons to your WordPress website or even add share buttons on individual images. Each placement has a wide array of detailed settings, such as the ability to turn on share counts, select specific social channels, and more The best thing about the plugin is that all of its core (and essential features) are and will remain free. Purchasing a paid plan unlocks Share Count Recovery, advanced analytics, more premium customization settings, and priority support. Shareaholic Best Features Vector share buttons & follow buttons (SVG icons) Related content suggestions on your WordPress site UTM and event tracking integrations (through your WordPress dashboard) GDPR-compliant 12. Blog2Social: Social Media Auto Post & Scheduler Pricing: free, paid plans start at $7/month Blog2Social is a social media automation plugin for your WordPress website or WordPress blog. It allows you to auto-post, re-share, cross-post, and schedule your social content across 13 social platforms. The tool also lets you manage all users' posts and pages, as well as share them on your channels. What’s nice about Blog2Social is that it automatically converts your posts into the best format for each individual social channel, so you can post and have the best possible results. Finally, you get a drag-and-drop social media calendar to keep track of your social media content by applying filters and adding comments, titles, and more. Blog2Social Best Features Auto-posting on social media platforms Social media post scheduler Automatically generate hashtags from the tags of your posts Select the post format for your posts Best WordPress Plugins for Search Engine Optimisation Search engines account for the vast majority of online traffic in the past few years. As a result, search engine optimized content should really be at the top of your list to increase your website traffic. And hey! You don’t have to be an SEO expert. WordPress comes with a series of plugins that help you optimize your content for search engines. Here are the best WordPress plugins for search engine optimization. 13. Yoast SEO Pricing: free, paid version at $99/month Yoast SEO is the #1 WordPress SEO plugin out there. Essentially, it’s your all-in-one search engine optimization assistant. In other words, it can save your bacon when it comes to ranking in the search engines. Yoast has a free version that offers a limited range of features and a Premium version that includes all the available features. As a beginner in the SEO field, the free version will provide you with sufficient insights to understand how to optimize your content for ranking. Some of its key features are Keyword Optimisation, Google Snippet Preview, Edit and Readability Checks. With the Google Snippet editor, you can edit the SEO Title and Meta Description while it provides suggestions for the appropriate length. This is a really handy feature if you do not follow Google’s search algorithm updates. If you opt for the Premium Version additional perks become available such as Internal Linking Suggestions, Content Insight, and Focus Keyword and SEO Score Export will help you monitor your rankings. Yoast SEO Best Features Keyword optimization tool On-page SEO suggestions Google Snippet preview functionality XML sitemap tool FAQ block 14. All in One SEO Pricing: free version, paid plans start at $49. 50/year All In One SEO is among the best WordPress SEO plugins in the market right now. It is no surprise that more than 3 million websites use it. This plugin can help you conduct site-wide audits to identify the health of your current site and figure out whether you need to make updates. What’s more, you have the ability to change the SEO title, meta description, and keywords as well as connect your site to Google Search Console. Another useful thing this plugin has is a quick setup wizard to adjust settings based on a unique industry’s needs. This means that you can get up and running without wasting too much time. All In One SEO Best Features User-friendly & comprehensive solution Automatic Meta Tags Rich snippets schema Smart XML Sitemaps 15. Redirection Pricing: free Redirection is a simple yet powerful URL redirection management plugin that allows you to manage 301 redirects and monitor 404 errors. Keeping track of your 301 and solving those sneaky 404 errors can have a tremendous impact on how your site ranks in the search engine. But why? This is due to the search engines taking into account the experience the users have on your website and with the appropriate use of 301 redirects, you can handle the 404 errors without losing potential traffic. Redirection is completely free to use, so you do not have a single reason not to use it! Redirection Best Features 404 errors tracking Conditional redirects Full logging of redirects on your website 16. Smush Pricing: free, premium version starts at 6$/month Ever noticed that some website posts or pages that have a lot of images take longer to load? This is one of the many reasons search engines might not like your website. What you can do about this is install a plugin like Smush. Smush allows you to compress and optimize the images of your website resulting in faster loading times for those image-heavy articles you are writing. You have the option to compress the image when you upload it to your WordPress media library or you can bulk compress up to 50 images from your library. Another cool feature is the option to set a max width and length for your images and each time you upload an image those settings will be applied while the image is being compressed. The premium version of the plugin has additional features/services such as Lossless Compression, Restore Original, and Auto-Smush which compresses all of the images on your website automatically. Smush Best Features Image optimization Lazy load & bulk smush with one click Lossless compression Resize image dimensions 17. W3 Total Cache Pricing: free, pro version at $8. 25/mo W3 Total Cache is also one of the best free WordPress plugins for SEO purposes. This tool is a caching plugin. Caching means storing website content in the user's browser, with the aim to deliver that data faster the next time they visit your website. Caching is essential if you want to improve your search engine rankings and user experience. Conversions could be influenced, too. The tool requires minimal configuration to use and the benefits it offers (namely, ensuring your pages stay fast and reliable) are vital to keep visitors from leaving your website and going over to your competitors. W3 Total Cache Best Features Speeding up of your website minify CSS and Javascript files & cache them 18. Broken Link Checker Pricing: free Broken Link Checker is an open-source plugin that allows you to scan your whole website and find broken links such as 404 errors and missing images. It’s similar to the Redirection plugin 404 tracking feature, although the game-changer is that you can set up email alerts and/or dashboard alerts so you never miss/forget these errors. Besides being notified of those errors you can also edit/fix those URLs and if you’ve got that particular URL in multiple places, the change takes place in your whole website. Broken Link Checker Best Features Monitor and detect links that don’t work Get notifications via the Dashboard or by email Search and filter links by URL, anchor text, and more Best WordPress Plugins for Content WordPress is an editor’s best friend. The platform of choice between authors and bloggers to write their content. But how easy is it to manage content writing at scale with WordPress? Here are the best WordPress plugins currently available to help you craft and manage your content more effectively. 19. Advanced Editor Tools Pricing: free Advanced Editor Tools (previously TinyMCE Advanced) gives you the ability to customize the toolbar of the WordPress Visual Editor. You can remove and re-arrange the buttons of the toolbar easily and make it feel like it’s your own personal toolbar while increasing your productivity. Other cool features are additional support when you create/insert tables to your posts, and my favorite feature is the ability to do a search and replace through your WordPress editor. This is a free and open-source plugin so make sure to give it a try! Advanced Editor Tools Best Features Converting most default blocks to classic paragraphs, and vice versa Support for creating and editing tables Set font family and font sizes 20. Yoast Duplicate Post Pricing: free Yoast Duplicate Post is a WordPress plugin that’s absolutely essential for content teams. If you’re conducting regular site audits or you update your blog posts regularly, this plugin is a lifesaver! You can easily create a clone of your post and modify it without any stress of “ruining” things. Moreover, if you’re SEO-oriented, you’ll reap the benefits of not needing to create a new post for articles that have already some value. So, overall, Yoast Duplicate Post is a must-have since it streamlines the processes of a content team and enables writers to work effectively and save time. Yoast Duplicate Post Best Features Duplicate posts and pages in one click Simple to use and powerful Rewrite & republish feature 21. Ultimate Addons for Gutenberg: Gutenberg Blocks Pricing: free Ultimate Addons for Gutenberg is a free WordPress plugin expanding the customizability of the WordPress block editor. It introduces 30 new blocks such as the content timeline and pricelist. For all those loving Gutenberg, it certainly is an asset! What’s important here is that this plugin won’t slow down your website since it's lightweight and fast. The new blocks it offers can be added to reusable blocks as a group. So, it’s possible to add these elements to a new section. Overall, this is a useful WordPress plugin that improves upon the usefulness of the good ol’ Gutenberg editor. Ultimate Addons for Gutenberg Best Features 30 new Gutenberg blocks Complete design freedom 300+ creative templates 22. Mammoth . docx converter Pricing: free Mammoth is an essential plugin that lets you convert . docx documents (MS Word, Google Docs, Libre Office) to HTML. The tool can save you a lot of time, especially when you run a busy blog. All you need to do is install the plugin and upload your document. Then, you will be able to insert your text into WordPress effortlessly. Moreover, Mammoth turns common document styles into HTML elements to maintain your styling elements. For instance, Heading 2 turns into h2 when you add it to WordPress. This is an essential plugin and a great alternative to converting your . docx files into HTML. Mammoth . docx converter Best Features Style mapping Easy . doxc conversion Additional configuration 23. CM Tooltip Glossary Pricing: free If you want to give your audience an easy-to-access glossary term page, then CM Tooltip Glossary is the right plugin for you. The tool will enable you to create glossaries, encyclopedias, or dictionaries of specific terms when your visits hover over them. You can use the CM Tooltip Glossary to display definitions and more that will help your audience grasp the full meaning of your text. Plus, they won’t have to search the terms manually, improving the user experience. Lastly, the plugin integrates well with external databases, allowing you to use data from dictionaries or Wikipedia itself. CM Tooltip Glossary Best Features Glossary term generation Linked term pages UTF-8 support Integration with Google Translate Featured images for terms 24. WP-autosave Pricing: free WP-autosave is just one of those plugins you regret not having installed from Day 1. As the name suggests, with this plugin the valuable posts that you create are being autosaved, making sure that your content stays safe from unplanned internet connection or power outage problems. The plugin allows you to set additional settings as to how the autosaves are being carried out. You can either set an autosave when the text changes within your editor or set a time interval (i. e 30 seconds). Simple to use and most importantly completely free, so don’t make my mistake and not install this right away! WP-autosave Best Features Auto-save post to drafts at regular time intervals Set auto-save interval Best WordPress Plugins for Security, Maintenance & Backup WordPress is one of the most popular blogging platforms around and millions of websites are built using it as their main content management platform. Unfortunately, this attracts malicious users and hackers. The WordPress community does an excellent job to patch known vulnerabilities in a timely manner. Having said that, there are also a lot of plugins out there that help you secure, maintain and manage your WordPress site. Here is a list of the most popular WordPress plugins for security and maintenance. 25. Wordfence Security Pricing: free version, paid plans start at $99/year Wordfence is one of the most popular WordPress security plugins with over 2+ million installs, it surely is one of those plugins you should not overlook. By installing this plugin you’ll be able to use the WordPress Firewall, WordPress Security Scanner, and other Security Tools that will fortify your website. All of their services are tailored to WordPress which makes it a highly desirable plugin to have. Moreover, the firewall service will identify and block any threats targeting your website as well as provide protection against brute force attacks, while their security scanner will check all the WordPress core files for any potential threats and vulnerabilities (notifications available). Finally, their other security tools include a service called Live Traffic where you can monitor all visits and hack attempts in real-time as well as an advanced anti-spam comment service. Wordfence Security Best Features Malware scan Two-factor authentication Wordfence Firewall 24/7 Incident Response Team Template-based security configuration management 26. Jetpack Pricing: free, paid plans start at around $23/month billed yearly Jetpack is a suite of tools that offer a range of services from marketing to security. Here, we will focus on the security features. With this WordPress security plugin, you can protect your website from brute force attacks and monitor downtime with email notifications. Furthermore, you have the ability to create daily or on-demand backups of your whole WordPress site, which can be really helpful in case of hacking attacks or errors. Additionally, automated malware scanning and fixing become available on the paid plans. Jetpack offers a free version where most of the core features are available, whereas the paid plans start from approximately $23 per month. Jetpack Best Features Downtime monitoring Brute force attack blocking One-click restore Real-time malware scanning Comment and form spam protection 27. Cookie Notice Pricing: free If you visit a lot of websites you’ve probably come across various cookie notices. Now, what if I told you there is a dedicated WordPress plugin that helps you create super customizable cookie notices for your website? Cookie Notice allows you to do just that, allowing you to display a notification message to your visitors in a non-disruptive manner to inform them about the cookie policy. Especially after the implementation of the GDPR policy, having such messages stating how your website handles cookies is a must. This plugin offers a plethora of features like Customizable Cookie Messages, Option To Accept/Refuse Cookies, and Adjust Cookie Notice Position. Its best quality, though, is that it is friendly to your SEO efforts. Cookie Notice Best Features Customizable cookie notice messages Consent on click option Multiple cookie expiry options Privacy Policy page links Synchronization with the WordPress Privacy Policy 28. Loginizer Pricing: free, paid versions start at $24 per year Loginizer fortifies your WordPress website from brute force attacks. A brute-force attack is when someone is trying many passwords using some sort of automated software until he gets access to your account. Loginizer’s features allow you to block IPs after a set number of maximum attempts has been reached, blacklist/whitelist IPs, monitor login logs for suspicious activity as well as set email notifications. The free version offers all of the above, while they also have a Premium version unlocking features like 2 Factor Authentication and Passwordless Login. Pricing ranges from $24 per year up to $150. Loginizer Best Features Brute Force Protection 2FA via Email & Mobile Apps Blacklist & Whitelist IPs Detailed logs 29. UpdraftPlus Pricing: free, premium starts at $42/year UpdraftPlus is your smart solution to make sure that your website is secure. This WordPress backup plugin allows you to avoid hacking attacks, server crashes, and human errors. This backup and restore plugin will even let you back up sites of 100GB and save non-WordPress files and external databases. Moreover, you can benefit from the backup scheduling options to make sure that everything runs smoothly. The Restoring, Recovering, and Migrating options will allow you to manage your website, save your files to cloud storage services (DropBox, Google Drive, etc. ), and restore your files in case something goes wrong. UndraftPlus Best Features Backup scheduling options 1GB of free storage space (upgrades available) Reporting and monitoring tool WordPress Network compatibility WP CLI commands 30. Head and Footer Scripts Inserter Pricing: free, premium version starts at $29 (lifetime usage) Some plugins require you to install a custom code on your website in order for them to work properly. Well, if you are not that tech-savvy, Head and Footer Scripts Inserter comes to the rescue. It allows you to insert those custom scripts into the header or footer of your website through an easy-to-use interface. Thus, it makes this daunting process almost an effortless thing for most users. What makes this plugin cool is compatibility. No matter which theme you have installed, it’s going to work. Moreover, its support for HTML, CSS, and Javascript allows you to enter a diverse range of scripts. Moreover, it’s completely free to use so why bother going through your theme files to add those scripts with more complex tools? Head and Footer Scripts Inserter Best Features Simple and lightweight plugin Cross-browser compatibility RTL compatible Intuitive user interface 64 themes for syntax highlighting Best WordPress Plugins for Website Building Building WordPress sites is fairly intuitive and straightforward. But often you may find yourself in need of additional functionalities that can give you extra flexibility and allow you to build your site without any blockers. Here you can find the best WordPress plugins to power up your website creation. 31. Elementor Pricing: free, paid plans start at $49/year for 1 site Elementor is your all-in-one WordPress plugin to make professional-looking websites for your business. The tool has been developed with WordPress’s open-source values, which means that you can customize everything you like. The visual editor is perfect for beginners who want to build dynamic websites with zero coding knowledge. You can control every element of your design to fit your branding and give your visitors an amazing experience. What’s more, you can benefit from the 90+ widgets and built-in features to create feature-rich websites that will stun your visitors. It’s good to know that the plugin is both fast and secure, being fully compliant with WordPress’s security standards. Elementor Best Features Drag-and-drop editor Fully customizable widgets Custom template library Multiple languages with RLT integration Compliant with WordPress security standards 32. JetFormBuilder Pricing: limited free version; paid plans start at $49/year for 1 site. JetFormBuilder is a powerful WordPress form plugin designed to help you create engaging forms for your website. Whether you need a simple contact form, a calculated form, an appointment scheduler, or a payment form, JetFormBuilder has you covered. Developed by the Crocoblock team with both WordPress editors and developers in mind, this plugin makes form-building fast and intuitive. Welcome block enables you to start quickly with pre-built form patterns or leverage AI-assisted form generation. Looking to create advanced forms? JetFormBuilder offers multi-step functionality, payment integrations, front-end forms for user-generated content, PDF generation, and more. JetFormBuilder... --- ### 200+ Hot Summer Email Subject Lines To Boost Your Summer Sales > Looking for the best summer email subject lines? Here is a list of the most successful subject lines we've collected from famous brands! - Published: 2022-06-03 - Modified: 2025-05-08 - URL: https://moosend.com/blog/summer-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Writing engaging summer email subject lines that get clicked isn’t an easy feat. Especially with the fierce competition among brands during the summer months. To craft an effective summer subject line, you need to think of your industry, target audience, brand, and campaign goal. And while there is no “magic” formula to win over your competitors, we’ve collected the best eCommerce summer email subject lines from well-known brands to fuel your inspiration and upgrade your summer email marketing game. So, let’s get started! Best Summer Email Subject Lines for 2022 Brands start sending their summer email marketing campaigns as early as May and continue until September. From classic email newsletters to summer sales campaigns, the summer season includes everything you can imagine. Due to the fierce competition, brands try to form a solid digital marketing strategy by crafting cool summer subject lines to attract readers' attention and increase their email open rates. Here we have compiled a list of the best-performing summer email subject line ideas from famous brands to inspire you and get you started! Note: For the ultimate list of summer email subject lines, click on the box on the right side of your screen! Life's a Beach! ALL-NEW: Summer Style Series Ordering for Summer + Fall here comes the shop up to 75% off Love Is In The Air SUMMER OF LOVE An Endless Summer Skip the end-of-summer blues Beat the summer heat Crushing on summer lips The August List Summer's not over yet! It's this summer's hottest product Keep That Summer Feeling Sun, sand, and summer tis the season You’re not too late to the party... Celebrate summer with us Summer Celebrations Give an American-Made Gift It's officially BEACH SEASON! Monday blues summer hues! "S" is for... Sunny savings 15% off this summer Don't be left short this summer Make A Splash: 40% Off ALL Swim SUMMER FLASH SALE IS HERE Summer Clearance: Extra 40% Off All Sale Styles summer freebies? ! Sunshine in a compact Denim Looks for Summer Heat, sweat, SPFs, masks... Summers not over + Extra 40% off It's a Summer Tap for 50% off summer favorites! Re: Our summer sale {Name}, Aesthetically Chosen Just For YOU! Summer plans? Take something on your adventure. Your Feet Need Some Air The ultimate summer accessory? Radiant skin. Prices are dropping like it's hot! Last chance: hot sale meltdown SUMMER SETS ARE HERE An Unmistakably Summer july freebies have landed ! Summer News | Men's & Women's Message in a bottle - Summer trends revealed No time to wait: SUMMER SALE is on! QUICK! I found the ONLY deals you need for the summer. Splash into summer! Activate beachmode! It’s matching sea-son 🩳🩳 soak up our summertime favorites There’s still time to get away Your summer checklist for makeup essentials Swim In Style30% Off ALL Swim! EXTRA 30% OFF ALL SALE Summer BLOWOUT! Summer's HTTEST Sale: 30-60% Off EVERYTHING July favorites! up to 75% off alllllll the summer essentials Digital marketing science on the go SUMMER SALE Can’t Talk Rn I'm Buying Hot Girl Sh*T celebrate with us Cool off this summer, John 🩳 50% Off Everything You Need For Summer! Take 15% off summer sleep essentials Today’s Forecast: 50% off. 4% off - Save on Summer Ends Soon late-summer scents have arrived. It's up to 60% off in here... May Edit: Signs of Summer Get Ready for Summer | Everyday Wear Summer dreaming? Book from just £25* Tailored linen sets for summer Add a little tang to your summer wardrobe Time for Linen Are You Ready for Warmer Weather? Linen season is here New season, new sale: up to $400! hi summer, and hello up to 75% off (literally) everything The best of May Kickstart summer with 20% off 30% off Summer Sale preview weekend! Summer is just a dress away... Summer is (unofficially) here summer dreamin'? us too... Summer's Out! Summer is sale-ing away! Ends Tomorrow: 25% Off Summer Sendoff Sale End the summer with 20% off and a FREE lip duo. Say Goodbye to Summer! 20% Off Everything Ends Soon Goodbye Summer Hello Fall! End Summer On A High! Summer’s over. Rest easy with up to 15% off. Discover late summer Must-Haves , 1000's Of NEW Summer Fall Styles! New: late-summer layers End of Summer = Clearance End Of Summer Sale! FINAL WEEKEND! Enjoy summer in September It's not over 'til we say it's over END OF SUMMER Closeout Sale! Ending Soon Summer Clearance Sale Don't let the sun set on these savings - get up to $350 off ! Goodbye, summer! Hello, 20% off! Buy-Buy, Summer Sale | 40% off Summer Email Subject Line Examples In this section, you’ll find prime examples of effective email subject lines along with their respective summer email campaigns, and we’ll be looking at why the combination of these works well. 1. The Body Shop Subject Line: Heat, sweat, SPFs, masks... Why it works: First of all, this subject line has a great rhyming style (heat with sweat and SPFs with masks). The Body Shop has created a simple subject line that stresses the common pain point of customers. Moreover, the use of emojis makes the subject line eye-catching, while it also shows that these 4 things mentioned above make your face “suffer. ” What’s cool about this campaign is that the brand provides their 2-step solution to this (with their products, of course) without annoying their subscribers. The email: 2. MAC Cosmetics Subject Line: A hot summer treat! FREE gift. Why it works: This subject line from MAC Cosmetics is a great way to encourage readers to open the email. This is because of the free gift the company gives. Nobody can say no to free stuff, and letting your subscribers know they are in for a treat only makes things better. So, in this particular example, the brand clearly emphasizes the value the readers get if they open the email campaign. Paired with social media ads (through retargeting), this campaign will surely yield a significant amount of sales. The email: 3. Chubbies Subject Line: "S" is for... Why it works: Chubbies has created the perfect summer subject line to get subscribers excited. “S” is for ... summer, right? Well, it’s also for “sexy. ” Moreover, it makes a perfect connection with the brand’s sale of their summer shorts. So, “S” is also for SALE! Hooray! ! From the email subject line to the design and email copy, everything is aligned to promote this summer sale in a fun and lighthearted way. The email: 4. Razer Subject Line: Summer in Your Sights Why it works: Razer is a brand that targets gamers. With this in mind, their subject line blends reality (i. e. , that summer is approaching) with the “sights” part of a gun that most gamers are familiar with from their RPG games. Upon opening the email, subscribers see Razer products on the main visual (which is a gun’s iron sights). So, we have a complete match between the subject line and the rest of the campaign. The email: 5. Happy Socks Subject Line: Buy-Buy, Summer Sale | 40% off Why it works: Here, we have a summer email marketing campaign from Happy Socks, delivered to their email list towards the end of summer. As you can see, the brand employs clever humor in the form of a pun in the subject line. While subliminally encouraging subscribers to purchase, the company says goodbye to summer. To make sure their humor is appreciated, the company uses an emoji at the end to make the message clear and avoid “annoying” users. What’s also interesting in this campaign is the attempt to leverage the fear of missing out (FOMO). You’ll see a “subtle” red visual on this campaign indicating that this is the last chance to benefit from the 40% off plus the free shipping included. The email: 6. Fashion Nova Subject Line: 50% OFF SUMMER S-A-L-E‼ Why it works: Fashion Nova chooses to promote its summer deals and big savings through a subject line with capital letters. While it may be flagged as spam by some email service providers, capital letters sure attract attention and make the message stand out. What’s more, the use of the two emojis makes the subject line eye-catching, while they are also relevant to the summer context (since it’s hot). The email: Tips To Improve Your Summer Email Subject Lines While creating a good email subject line isn’t rocket science, there are a few tips that you can follow to make sure your summer email subject lines resonate with your target audience. This will also result in more opened emails, thus higher chances of more successful conversions. Whether you have a small business or an established eCommerce store, these tips will help you transform your email marketing game for the better! #1 Make your subject lines playful Summertime is a fun season and people are excited to make new purchases and exhibit their summer styles. For this reason, your email subject lines should reflect the light mood of the season and “promote” good summer vibes. For example, you can experiment with wordplays, puns, and funny wording. Your preview text could also have humorous elements. Moreover, you should consider adding emojis to your subject lines since they reflect the fun mood of summer while at the same time increasing your open rate. Another thing you could do is have your marketing team brainstorm ideas about fun ways you could promote your season sales and summer savings. #2 Add urgency to your email campaigns A tried and tested way to nudge subscribers into taking action is to incite a sense of urgency in your messages. The fear of missing out (FOMO) is even greater when you’re in a summer mood. Realizing that time is running out can make customers do impulsive purchases or even purchase more just in case. You need to use these customer feelings to your advantage. The best way to create urgency is by adding a countdown timer in your emails. A ticking clock can be the decisive element in making customers act upon your summer sales email instead of ignoring it. #3 Craft smart preview text As you can understand, you can only say so much in one line. As a result, you need to “accompany” your subject line with additional information to boost its effectiveness. This is done via your email preview text. Email preview text is the text that appears right next to your subject line. Your subscribers can see it in their inboxes, but not once they open the email. This short extra copy can help you build upon your message or even tease your subscribers about the inside of your email. This will create additional anticipation, while it may even attract their attention based on what you write on it. So, by all means, do not leave your email preview text blank! #4 Leverage special days during the summer holidays The summer season has various seasonal holidays and events that you can take advantage of to increase your sales. Some of the most notable include Father’s Day (June 17), Independence Day (July 4), Labor Day (September 3) as well as the unofficial end of summer (i. e. , Back To School) in mid-August. Research suggests that customers spend more during these dates, so it’s all the more reason to create beautiful email marketing campaigns to capitalize on this trend. The above dates are also excellent opportunities to customize your subject lines and try various wordplays to boost their effectiveness. Conclusion Supercharge your email marketing campaigns this summer with these subject line ideas, and don’t forget to A/B test them before! Keep track of what works best for your business so you can use it for your next campaigns! Remember to be fun, use emojis and create a sense of urgency in your campaigns. If you are reading this article at the end of the summer, don’t worry. We've got you covered with 370+ email subject lines for sales, any kind of sales! --- ### Facebook Marketing: Everything You Need To Know In 2025 > Ready to dive into the world of Facebook marketing? Find tips for organic and paid outreach and attract the right audience for your business. - Published: 2022-05-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/facebook-marketing-guide/ - Categories: Social Media - Tags: Social Media - Levels: Beginner Whether you have a brick-and-mortar store, an eCommerce site, or a blog, Facebook marketing gives you the power to nurture existing and potential customers and maximize conversions! Here are some stats showing why Facebook marketing is an asset: Facebook takes over a quarter of all digital ad spending, behind Google (28. 9%) and ahead of Amazon (10. 3%). Moreover, according to Statista, it is the most widely used social media platform, counting approximately 2. 93 billion monthly active users as of the first quarter of 2022. In this guide, we’ve gathered valuable tips on building a successful Facebook marketing strategy for organic outreach and paid Facebook ads. Let’s kick off with the basics - setting up a Facebook Page! How To Create A Facebook Business Page Imagine that you’ve just started a small business and want to approach a new customer base on Facebook to boost brand awareness. Your first step is building a Facebook Page to host all the interactive content that will make consumers follow and ultimately love you. Creating a Facebook Page is no rocket science, but you’ll need to spend some valuable time optimizing it for success. Here are some initial steps to follow: Find the “Pages” option on the left dropdown menu on your profile and select “Create New Page. ” Complete the “Page name,” which is your company name, the category of your business - e. g. , Restaurant - and a brief description of it for the “About” section. ”Add a logo or a distinctive image as a “Profile Picture” around 180 x 180 pixels to maintain high quality. Then insert a complimentary “Cover Photo” that will give more info about your products/services to visitors and followers - the ideal size is 851 x 315 pixels. Here are Moosend’s assets as a reference: Optimize your Facebook Page Now it’s time you gave more life to your Facebook Page: Go to the “About” section, and apart from the description, fill in your website, contact details, open hours, additional social channels, etc. Under your page name, you can find and edit the @username, your custom Facebook URL - also found as Vanity URL. This URL is unique for each business, it's up to 50 characters, and helps visitors find you faster online. On the above image, you can find a sign-up button on the right. This way, you can prompt visitors to take a specific action to boost conversions by filling in the “Add A Button. ” This call-to-action differs from business to business based on their objectives. If more than one people work on this platform, you can assign different roles based on their responsibilities. Apart from the admin that can manage all page aspects, you can include an editor, moderator, and analyst. If you want to increase the authority of your page, you can also request a verification badge from Facebook. This way, people who land on your website will trust you faster. And just like that, your Facebook Page is ready to roll. Follow your brand guidelines when setting it up to enable visitors to get familiar with your brand assets faster! How To Promote Your Facebook Page With your Facebook Page up and running, it’s time to invite customers and prospects over to have a look. Pro tip: before taking promotional actions, beautify your page and upload some Facebook posts your ideal customers can relate to so that they like your page without second thoughts. Invite People Who Are Likely Interested First off, you can rely on people who already know you or have heard of your business to support you. Go to the three dots on the right and choose “Invite Friends. ” It’s best to stick with people interested in your products/services to avoid being spammy or irrelevant. When you finish this initial outreach, encourage your colleagues and friends to follow the same process to build a social network like no other! Add Facebook Buttons On Other Channels To increase your lead generation on Facebook, you can cross-promote it on different channels you use to communicate with customers. For example, you can add social buttons to a prominent place on your website to enhance your social media marketing efforts. If you have a blog or YouTube channel, feel free to share a Facebook button there, as well, to align your social with your content marketing practices. And, of course, cross-promote it on other social channels like LinkedIn or Instagram if you see fit. You can also place a Facebook button on the email footer of your newsletters to attract the audience that already interacts with your brand. Here’s an example by Headspace to get inspired: You can create these emails quickly using email marketing services like Moosend, offering intuitive drag-and-drop editors and personalization capabilities, among others. Avoid Buying Likes Many businesses are tempted to buy page likes to trick the Facebook algorithm and move things faster, but this practice hardly ever works. You can never be 100% sure about where these likes come from. Fake accounts and unmotivated users can hardly generate high engagement rates, gradually leading to poor page performance. It’s not the likes that will bring new Facebook users to you, but your content and consumers' buy-in. In a nutshell, it’s best to choose a slower but safe pathway to Facebook promotion and grow a community with a genuine interest in you. The more you interact with them, the higher engagement you’ll receive over time! Facebook Marketing Strategy: Tips For Success You need a solid marketing plan to skyrocket your social media marketing game. Here’s how to streamline a successful Facebook marketing strategy: 1. Understand Your Target Audience First and foremost, to deliver quality content to your audience, you should learn about them as much as you can. Forming the so-called buyer personas, which are the profiles of your top customers, will help you identify their content needs and upload relevant posts. Apart from their demographics, such as age, gender, and education level, you can collect info about their purchase habits, interests, and motives. You can gather that information by conducting customer surveys or interviews - the more info, the better! You can also reach out to your internal teams, such as sales, customer support, and product development, to give you more insights into what makes a loyal customer. Based on their remarks, you’ll be able to plan your Facebook content strategy and see what the future holds! 2. Set Smart Goals Now that you’ve specified more details about your audience, it’s time you defined your exact Facebook marketing goals. These may change as your business and community grow, but to ensure that everything goes in the right direction, you should get as specific as possible. For example, if you’ve just launched a Facebook Page for a new business, you can determine a target of page likes and followers you want to reach to boost awareness. On the other hand, if you run a large business, lead generation is more likely under your radar. Engagement rates, such as likes, shares, and CTR, have undoubtedly become a priority for you. Finally, setting clear and measurable goals will let you take control of your strategy and revisit it regularly to alter it based on your general marketing objectives. Remember, social media management is an ongoing process, especially with the rapid changes occurring in the algorithm, and consumer habits and preferences. 3. Choose The Right Content For Your Audience Knowing the inside out of your audience will help you find the best content for them. For example, a younger customer base would be likely keen on video posts, GIFs, and memes. There are various types of content to choose from based on your audience’s needs and preferences. Here are some of them: Images: They can combine graphics and text, usually including a CTA. Facebook Stories: Short videos or images that last online for 24 hours. Link Posts: A post with a clickable link to generate traffic. Facebook Reels: Short, entertaining videos available to existing and new Facebook audiences. Videos: Prerecorded videos, with maximum performance when longer than 3-5 minutes. Facebook Live: Live videos which you can also upload as standalone videos after the streaming. If you’re a Facebook marketing newbie, there’s a lot to experiment with, but remember to have fun in the process. You can also look at what other businesses with similar audiences and more experience post before you find your footing. 4. Build A Social Media Content Calendar If you want to build a top-notch content strategy for your Facebook account, it’s important to keep track of what you post, including the type, date, and time. Just uploading content in your free time without minding your audience’s behavior and preferences won’t help you nurture the results you’ve been dreaming of. On the other hand, a social media calendar will help you keep track of important information around content and identify patterns that work for your audience, such as best posting times. Add necessary info for all your social media, such as posting date and time, links to be included, creative assets, and copy. Moreover, maintaining a consistent and frequent schedule will let your followers form expectations and engage with you more often. 5. Monitor Facebook Insights You can’t build a successful strategy without looking into data that will help you improve your content and tactics down the road. Facebook Insights allows you to overview the most essential metrics. Look at the board below to see some of that data: You can also monitor Audience Insights, found on Facebook Ad Manager, for more sophisticated data that will also enable you to revisit your buyer personas from time to time. There, you’ll find insights regarding demographics - e. g. , age, job title, relationship status, etc. - interests, hobbies, and lifestyles. 6. Try A Facebook Chatbot A Facebook messenger marketing bot can help consumers get quick answers about products/services. . Even though it’s simple to respond to them through the Facebook app within a few minutes, it’s not always resourceful for your teams. That’s where the Facebook bot steps in to save the day. Powered with AI, customers partake in an artificial conversation with the bot, which automatically answers some of the most common concerns. However, it’s best to give them the option to contact a representative for more complex matters that may occur. How To Nail Organic Facebook Marketing In this section, we’ll explore how to grow your Facebook channel organically to meet your marketing objectives. No matter if you work for a local business or a large corporation, these tips will prove to be valuable to you: Optimize For SEO Search engine optimization (SEO) is the bread and butter of an inbound digital marketing strategy, and you can apply its rules to your Facebook page, too. The ultimate marketing tool you’ll need to practice is keyword research, allowing you to find the queries customers in your niche market look for. Let’s see some quick and easy tricks: Customize your page name: Consider adding a relevant keyword to your page name to increase the chances of ranking high. Optimize your vanity URL: Create an easy-to-spell domain name reflecting your brand. Rewrite your "About" section: Add relevant keywords to your business description to boost rankings. Share relevant content: Add relative terms to your captions and alternative text to appear higher on search results. Update contact details: This is mainly for physical stores to enable Facebook users to spot you faster. For instance, we use Ahrefs to conduct keyword research. Here is what appears when typing “yoga studio:” You can choose some of those keywords and sprinkle them smartly throughout your content when you complete this process! Choose Optimal Posting Times When do your followers visit Facebook more often? Is it on weekdays or weekends? Knowing when most of your customers hang out in their newsfeed will help you attract their attention faster and drive more clicks and conversions. Before you start drawing data patterns from your fan base, you can make some initial assumptions based on their demographics, region, and behavior. For example, many people scroll through social media during their lunch break while others log in first thing in the morning. And for those in need of a cheat sheet, here are some updated global Facebook engagement data by SproutSocial for maximum performance: Get Your Employees Onboard The Facebook algorithm favors content with high engagement rates, resulting from reactions, shares, and comments. But no matter how great your content is, it might be hard to claim them initially. And that’s when your tribe can step in for support! Ask your colleagues to be the first who will react and comment on your posts to increase engagement. You can also invite them to share some of the significant content posts via email or your internal communication tool, including great copy they can share. To get their buy-in, explain all the benefits your business can offer through these seemingly simple moves. Once your posts start to gain traction, new people will discover you, and if they’re interested in what you οffer, they will finally give you their golden page like. Boost Lead Generation Activities If you wish to gain more leads and start collecting valuable information, such as contact details, to move your visitors down the funnel, here are some content assets that will bring you conversions: Landing pages Sign-up forms Webinars and events Blog posts with high conversion rates You can test different types of lead magnets from time to time to attract a diverse but highly converting audience and see what works best for them! Plan a Giveaway Who said that giveaways are solely for Instagram and Tiktok? You can also host a giveaway contest on Facebook to maximize your reach. In addition, you can increase your follower base, boost engagement and promote some of your unique products/services. Here’s how to do it successfully: Set a goal for your giveaway Select an attractive prize Define the giveaway entry rules (e. g. , like the page, tag a friend) Fill out a form Source Apart from choosing an attractive prize for the winner, create a beautiful post with entertaining and clear copy, to avoid miscommunications with the contestants. And of course, wish them the best of luck! Interact With Your Audience To increase Facebook engagement, you need to start meaningful conversations with your audience. Always respond to comments, especially those addressing important questions, and show your customers and prospects that you care. Moreover, always check Facebook Messenger and reply to all the messages you receive there. Consumers appreciate brands that are responsive to them so they’ll definitely stay around if your products/services and content resonate with them. Overall, those interactions can also shed light on your customers’ biggest pain points or interests and may give a new perspective on how to improve your transactions with them in the future. Build A Facebook Group If you want your customers to feel like part of a community, you can create a Facebook Group where like-minded people interested in your brand and offers can enter. In this digital place, you’ll be able to showcase your expertise and establish your authority among peers. To make this place more unique, offer special deals to members and show them that their loyalty matters to you! Facebook Ads: Creating Highly Targeted Campaigns Even though the value of organic reach is undeniable, sometimes you need to plan highly targeted marketing campaigns to meet your objectives. Facebook enables you to create ads giving you plenty of opportunities to reach the right audience for your business. You can manage the whole advertising process through the Facebook Ad Manager dashboard. This process will require continuous testing until you find the most effective assets for your audience, but you'll never go back once you gain a foothold! Before we move to the nuts and bolts, let’s clarify the terms you should learn: Campaign: The “mother” of all assets Ad set: Different ad versions to target different audiences Ad: The unique ads resulting from your campaign setup These are the essential steps for creating an effective Facebook: 1. Choose Your Marketing Objective Once you’ve set up your business profile on Facebook Ad manager, you can start building your first campaign. The first step is to define your campaign objective. Choose between three main categories, awareness, consideration, and conversion, and their specific sub-goals: After picking your marketing objective, you can write your campaign name or create a template for future use. Before moving to the next step, Facebook requires you to specify whether your ads are related to credit, employment, housing, social, elections, or politics. Moreover, you can choose if you want to A/B test different ad versions to find the most successful ones at this initial step. 2. Define Your Budget & Schedule Once you’ve chosen the page you’d like to convert, e. g. , your website or Facebook page, you can define your budget and schedule your ads. You have two main options: Daily budget: Set the average amount you’d like to spend per day. This ad is going to run continuously. Lifetime Budget: Your ad will run for a specific timeframe with this option. Facebook will evenly distribute your budget during the selected days. A campaign budget optimization option also lets you distribute your budget across different ad sets based on a bidding strategy. Finally, when scheduling your ad, you can take the timezone of Facebook users into account for maximum results: 3. Determine Your Audience Now, it’s time you selected the audiences you’d like to reach. You can specify demographic information such as age and gender and dive more deeply into your audience’s interests and behaviors. You can also save this audience for future advertising use. Facebook also gives you the ability to find lookalike and custom audiences to bring better results. Moreover, through Facebook retargeting ads, you access consumers that have already visited your website to nurture them until they convert. 4. Select The Right Ad Format There are many formats to choose from based on your customer's needs to structure a successful ad. Let’s have a look: Image: Ads with static images in PNG or JPG format. The recommended resolution is 1080×1080 and 600 pixels. As for the text and text line, the suggested characters are 125 and 25 respectively. Videos: Video ads in MP4, MOV, or GIF, with at least 1080×1080 resolution. Video captions are recommended to make these assets accessible to everyone. Carousel: A collection of images and/or videos to present various brand assets to current and prospective customers. Collection: Up to five images that show up on mobile devices. It allows users to complete a purchase without leaving Facebook. Moreover, you can choose the placement of your ads for maximum performance. If you’re still at the beginning, you can select “Automatic placements” and track the metrics closely for future reference. 5. Monitor The Ad Metrics It’s impossible to form a successful Facebook advertising strategy without keeping a close eye on ad metrics. Here’s what to consider: Impressions Reach CTR (Click-through rate) CPC (Cost per click) Conversion rate This set of data will help you analyze if your goals are met to determine whether you should alter your strategy. Keep in mind that no magic formula can apply to all businesses. Find out what works best for your target audience and change it when needed. Take Facebook Marketing To The Next Level Now that you’ve learned all the benefits and different opportunities from Facebook marketing, it gets tough to ignore it. If you don’t already have a Facebook page, build one asap and start promoting your brand to users that are highly likely to convert. If your business is new, start with organic marketing techniques, and you can move on to paid ads as your business grows to maximize your reach. You can also run retargeting campaigns to find consumers that have already interacted with your brand. Are you interested in building an omnichannel marketing experience? Sign up for a free trial with Moosend and promote your Facebook page to all your subscribers in simple steps. Just design a beautiful email footer with our drag-and-drop editor and bring them over to your Facebook page! --- ### The Ultimate Guide To Content Creation To Satisfy Your Audience [2025] > Learn the inside out of content creation and how your business can benefit from it in the long run, including content promotional tips. - Published: 2022-05-27 - Modified: 2025-04-30 - URL: https://moosend.com/blog/content-creation-guide/ - Categories: Marketing - Tags: Content Marketing - Levels: Beginner Content creation is one of the leading practices that have conquered the marketing world. And it makes sense if we think of how much content we consume every day while browsing the web! To deliver great content to customers and prospects, content marketers search for creative ways to address consumers’ concerns and pain points. Their goal is to educate them and gradually gain their trust, demonstrating how their products/services can be valuable to them through blog posts, creating timeline infographics( you can use Venngage's Free Infographic Timeline Maker), or videos. In this guide, you’ll learn how to skyrocket your content strategy, with emphasis on: The importance of content creation Top content types to attract your audience Tips on how to build a content creation strategy from scratch Promotional practices for your content Tools to optimize your content creation process Ready to dive into the details of successful content planning? Let’s get started! What Is Content Creation? Content creation is the process of brainstorming, crafting, and delivering content to current and potential customers to nurture them at different funnel stages. These marketing assets can take the form of written, visual or audio content based on the topic, the buyer persona, and the customer needs you want to address each time. Later on, we’ll discuss the available content formats to choose from based on your marketing goals. Content Creation Benefits So why is content creation important for a business? Here are some content marketing stats from credible sources: Content marketing brings over three times more leads than traditional marketing practices and costs approximately 62% less. - Demand Metric Videos, blogs, images, and infographics are the top four content formats marketers use in their strategy. - Hubspot 46% of businesses stated that they want to raise their content creation spending in 2022. - CMI Now let’s have a look at the benefits of creating high-quality content! Generating New Leads Lead generation is a vital process for most businesses, with content marketing being at the core of it. The more visitors get to your website through your content, the higher the chances of converting those interested in your products/services. Let’s see one example: Imagine that a consumer with a specific question in mind runs into one of your infographics on social media. If they find your content useful, they’ll probably have a read and start a valuable interaction with your brand. If you keep bringing your target audience to your website through good content via sources like newsletters or social media and convince them that your products or services are helpful, you can ultimately turn them into customers. Educating Target Audience A marketing funnel visualizes your average buyer’s journey from awareness to decision. It includes all the different steps a consumer takes before becoming a customer. Understanding the content needs of your audience in each stage will help you address the subjects they’re interested in. For example, if you have a B2B organization and someone is at the decision stage, they need to form an important purchase decision. You can help them seal the deal by presenting an infographic with quotes from big brands using your services or a similar content piece. Above, you’ll find the most suitable content types for each funnel stage. We’ll share insights on most of these content formats in the next section. Leveraging ROI Content creation can also enhance your marketing ROI when done properly. Think of how many influencers rule social media platforms and have managed to receive their income exclusively by building and delivering great digital content. Apart from its well-established role in brand awareness, it can also play a significant part in purchasing decisions. This is even more evident in the so-called button-funnel content. For instance, if a prospect checks a comparison page or starts checking products thoroughly on your eCommerce store, there are probably at the decision stage. So make sure to have ready-made content to help them decide faster! Driving Demand In Your Market Last but not least, certain kinds of content can pinpoint how your products/services can be of great value to consumers and why they’re unique in your niche. For example, a woman looking to switch hair products could be intrigued by an organic brand sharing beauty tips demonstrating their products and pure ingredients. And if you show them how healthy and glowy their hair will become, you can attract new buyers. Top Content Creation Formats Now let’s have a brief look at the most common pieces of content businesses, and freelancers create to attract, convert, and retain their customers: Blog Posts: Short or long-form written pieces, usually in the form of tutorials or step-by-step guides with topics relevant to your audience. They can also include visual elements, such as graphs or videos. Videos: Short clips explaining a concept in-depth vividly. They can be animated or live-action videos. GIFs: An animated series of static images or short videos playing on the loop. They are also valuable for product demonstration. Infographics: An image presenting data, usually including a combination of graphs and copy. Podcasts: Episodic series of audio files, primarily available for download or streaming. Webinars: A webinar is a digital educational event created by experts to nurture people interested in a niche market. E-Books: A digital version of a book written for a specific purpose, such as demonstrating the results of a survey. Testimonials: A case study or quotes from customers who've shaped an opinion about your brand, emphasizing benefits. Content creators, designers, and bloggers try to determine which content format is suitable for each topic to attract the audience’s attention, motivate them to move down the funnel, and share your content with their peers. Adding calls-to-action (CTAs) to your content is necessary to make that happen more organically. But how can you set up a successful content creation strategy to reap the benefits you long for? Let’s jump to the next section to figure it out! Content Creation Checklist Before we show you how to streamline your content creation, make sure to keep this checklist on hand: Ready to check all those boxes? Let's do this properly! How To Streamline A Content Creation Strategy In this part, we’ll explore how to plan and deliver content made to bring new customers and retain existing ones. Let’s take it from the top: 1. Understand Your Target Audience First off, you should identify your target audience and form your buyer personas. Understanding your customers’ demographics and traits will help you target them more effectively with content they will find both relevant and useful. To build a buyer persona profile, you can combine info from various sources, such as Google Analytics, survey reports, social media listening, etc. Knowing which content types this persona prefers to consume to find solutions to existing pain points can be game-changing. You’ll be able to tailor your new content and messages based on this info to make your outreach more efficient. Another great tool to use is customer journey maps to visualize the individual journey of your personas. This will help you determine what type of content can move them down the funnel faster and forward them to the checkout page or sales team based on the length of the customer lifecycle. Ready to build your own maps and personas? Here’s s free tool to get started! 2. Form a Content Team Who would be in charge of creating and delegating content from your team? In most cases, large businesses and start-ups with a solid content marketing strategy in place hire a content strategist to overview this digital marketing field. These content marketing teams usually consist of writers, designers, and video producers responsible for bringing content ideas to life. SEO and demand gen specialists can also step in the process to make content more relevant to your target audience and visible on search engines. However, not all businesses have the resources to employ all these roles and use more hands-on processes to build content. For example, they may use simple tools like Canva to craft visuals or share their blog posts on platforms like Medium before they build something bigger. Moreover, many businesses collaborate partially or fully with creative agencies or partner with social media influencers to gain more visibility. If you go in that direction, ensure that your collaborators understand your target audience in-depth and don’t hesitate to give them some essential guidelines to follow. 3. Search for Relevant Topics How can you discover what topics are interesting for your audience? Or what is trending in your niche market to stay ahead of the curve? First off, you can use Google Trends, BuzzSumo, or Quora to understand what consumers look for at a given time. In addition, explore tools like Ahrefs and SEMRush to conduct keyword research, especially if you’re creating blog posts and videos. By inserting the primary keyword, you can detect the monthly traffic it gets and relevant questions consumers have. If you don’t have the resources to purchase those tools, you can select free options like Ubersuggest or do the same process on your search engine. For example, when you type a specific query on Google, a “People also ask” section usually pops in the middle of the screen, while a“Related Searches” part appears at the end. Last but not least, you can always look into customer feedback collected by your support team or via survey reports. They can show you the way to your customer's interests and concerns. 4. Research Existing Content If you’re close to deciding what kind of content to create and share with your audience, it’s time to see what is already online around this topic. How do other businesses, freelancers, or publishers approach this concept? Is there an angle that still needs to be covered? You can start by reading blog posts, watching videos, or searching for infographics. Following related hashtags on social media like LinkedIn or Instagram can also inspire you. If you’re still at the beginning of your content creation process, it’s best to go for something fresh that has not been brought up extensively and get as many eyes on you as possible. And now, it’s time to choose the best content format based on your findings and creative instincts. When making those decisions, always have your buyer personas in mind and try to sense which content they’d be naturally inclined to consume. Factors like age and gender can give you a good hint about what to produce. Remember, existing content is a good indicator of what to create, but it’s not always the best counselor. Try to bring unique content to the table, and your audience will likely appreciate it! 5. Create New Content Let’s move to the magical side of it all: The content creation itself! Here are the three main steps to follow: Ideation The ideation or brainstorming process was mainly covered in the previous section. But what happens when you feel stuck and don’t know where to start? In general, it’s significant to have a content calendar that is ultimately aligned with your content marketing goals. Set the marketing objective each content piece will meet and monitor your success in the long run. You can always contact different teams and colleagues in your business for inspiration, especially those who interact more with prospects, like support, social media, and the sales team. They can enlighten you more than you could imagine! Implementation So now you can distribute the tasks to your creative team based on the content format you’d like to build. For instance, if you’ve decided to craft an infographic, you’ll need a copywriter and a designer. Firstly, writers will do thorough research on the given topic and write brand new copy that reflects the business's core messaging. Then the designer steps in to craft and beautify the piece of content based on the brand guidelines. For example, if you’re selling baby products, you can step into Pamper’s shoes, creating content about newborn babies to attract and educate customers: Editing One significant step that is often overlooked is editing or proofreading, especially for long-form written content, aka blog posts. Sometimes writers fall into logical traps when narrating a story or fail to detect some typos, but you can’t risk delivering something faulty. Before publishing new content, you should share it with one of your colleagues to see if the piece is on-point and make contextual or grammar suggestions if needed. If no one can fill this role, you can proceed with self-editing by leaving a time gap between writing and double-checking to avoid cognitive bias drawn from familiarity with your own writing. 6. Repurpose When Possible Content repurposing is a clever tactic allowing marketing teams to keep nurturing their audience while saving valuable time. It’s the process of turning existing content into a new format to reach a new audience and satisfy different consumer preferences - something like content recycling. So when you have enough content of all types under your wings, think of how to reuse it. For instance, you can turn a video interview into a podcast or a blog post into an infographic. So there’s no need to stress out about finding new topics each time. Just get playful with your current resources! 7. Analyze Your Metrics Monitoring your content marketing activities will enable you to determine what content types and topics are more effective for the audience. You can use SEO tools, Google Analytics, and social media listening platforms for this purpose. In a nutshell, overview marketing metrics such as traffic, impressions, clicks, and bounce rates to understand how your users interact with your content in-depth. How To Promote Your Content Like A Pro Creating content is just one side of the coin. Once you’ve written and designed your assets, it’s time to promote them as far as possible. Let’s see some of the top methods: Email Marketing Email marketing is one of the most effective channels marketers use to communicate and nurture their audience. Once you get a customer’s opt-in, start interacting with them through content they’ll find both relevant and useful. You can also send personalized emails utilizing audience management and email segmentation features. You can also tailor the content based on your audience's preferences and other characteristics and make things personal for them. Have a look at this campaign by Trello, with blog posts updates for subscribers: Subject line: Conduct better remote interviews Building beautiful newsletters is a piece of cake with the appropriate email marketing service. If you’re looking for such a solution, sign up for a Moosend account and get amazed by our features and pre-made templates for beginners and pros! Social Media Marketing Content and social media marketing usually go hand in hand. According to Hubspot, 71% of consumers are likely to buy from social media referrals. However, before uploading your content to different social media channels, check where your audience usually hangs out. Moreover, keep in mind that each platform has its own rules regarding content sharing. For example, on Instagram, images and short videos prevail, while LinkedIn is suitable for more professional content. Let’s see a social media post by Bobbi Brown on Instagram. They share a quick reminder to customers on the importance of cleaning their make-up brushes, demonstrating their products at the same time: You can also create dedicated content for social media to educate your audience and give them something to wait for. For example, at Moosend we have Marketing Lab, often collaborating with notable brands in our niche market. Look at this LinkedIn post as a reference: Website Optimization Your website copy and assets play a crucial role in raising awareness around your brand and products/ services. But if you want to take it to the next level, you can mix some of your content to increase the likelihood of conversions. You can also create a path for website visitors to your content. You can achieve this by adding buttons leading to your top resources, such as blog posts, customer testimonials, or white papers. A clever design coupled with an amazing user experience can also boost conversions. Moreover, add social media widgets to showcase more of your diverse content and bring more traffic to your social channels, as BURGA does: Content Creation Tools For Beginners And Pros The question is, do you have to create all this content by yourself? Of course not, and thankfully there are many tools to help you with this process. Let’s see: Topic Ideation: Google Trends, BuzzSumo, Quora, Sparktoro, etc. Design: Canva, Visme, Piktochart, GIPHY, etc. CMS: WordPress, Medium, Joomla, etc. SEO: Ahrefs, Moz, SEMRush, Ubersuggest, etc. Analytics: Google Analytics, Hotjar, Buffer, etc. Video: SoapBox, Demio, Loom, etc. Copy: Grammarly, Copy. ai, etc. These are some of the many platforms to help you pivot your content creation. Before purchasing, check their available features in-depth and their pricing plans. Thankfully, there are also free tools for beginners who don’t want to compromise on excellent content quality! The Takeaways Now that you know more about content creation and how it can rock your inbound marketing strategy, you can finally add it to your marketing workflow. Sit down with your creative team and determine what type of content your customers and prospects will find inspiring. Building content can turn into a constructive and magical process for your team, so we dare you hit the road if you still feel hesitant about implementing it. And by the way, if you’re looking for a cost-effective email marketing solution with great automation and segmentation features, we got your back! Sign up for a Moosend account today and get ready to shine! --- ### How To Write A Blog Post: The Ultimate Guide For 2025 [+ Free Templates] > Ready to write a blog post that will blow your reader's mind? Read our comprehensive guide and learn how to make the most of blogging! - Published: 2022-05-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-write-a-blog-post/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Most businesses regularly communicate with their customers and prospects to show them what their brand is made of and establish solid relationships with them. From news and updates in terms of product creation to sharing your company vision and mission, building a solid communication channel with your audience will be an absolute win for you! Thankfully, there’s a safe way to interact with your audience as often as you like - blogging. And if it’s not on your marketing plan yet, you should make some room for it as its benefits are infinite. This guide will show you how to write a blog post from zero to educate or inform your audience about issues that matter to both of you. Are you ready to write a great blog post? Follow this step-by-step guide! What Is A Blog Post? A blog post is a piece of content that resides in the blog section of a website with educational or informational topics. Blogging is a part of the content marketing plan of a business, and it can take many forms, such as guides, listicles, or infographics. The ideal word count to rank high on search engines ranges from 1,760 to 2,400 words per blog post. However, this is just an indication as it depends on the topic. Overall, businesses invest in blogging to educate their audience around their niche and keep them up-to-date with their upcoming endeavors. Moreover, the wish of every blogger and content marketing professional is to generate traffic to the company’s site and show their brand to the world. Common Types Of Blog Posts Let’s see what a good blog post can look like based on the topic you want to cover: Listicles: The blog content appears fully or partially in the form of a list. Guides: A how-to article that explains a concept in-depth. Checklists: A cheat sheet that will help readers understand and execute a task. Comparison: A blog post that dives into the pros and cons of two similar products/services. Infographic: This content piece mainly consists of imagery and data visualization to tell a story. Interviews: A write-up of a conversation with experts in a specific field. News/Updates: An article about a company’s future releases or events. Case Study: A testimonial about your product/service by people who have used it. Expert round-ups: A collection of interviews or quotes from experts in a field. So if you’re a new blogger, choose from these blog post ideas to deliver great content to your readers or customers. Listicles and guides are great for beginners, and as you get more familiar with the process, you can experiment with the rest of those types. Blogging Benefits For Businesses So why should a business start a blog and invest in writing for good? Here are some of the main reasons that make a difference: Lead Generation If you optimize your blog and content according to search engine optimization rules, they are likely to end up high on google search results for queries related to your niche. So people interested in your field may read your articles when searching for solutions. And if they find what they’re looking for, they’ll probably stay around for more. Your website traffic will increase through this process, and more people will learn about your brand. Some of them are your so-called buyer personas, and by nurturing them over time, you can transform them into happy customers. Brand Awareness Bringing new people to your website through your content can gradually boost brand awareness. Every time consumers land on your blog, they will learn more about your products/services, vision, and mission. Thus, they will gradually familiarize themselves with your brand assets, such as your logo or slogan, and memorize them. Overall, this is an excellent formula for building a brand that lasts in time and space. Moreover, you can craft dedicated brand-oriented content with product updates or company news to show your audience everything they need to know to love you. Demand Generation As a part of the inbound marketing methodology, a blog post can also raise interest in your products/services and drive demand. Think about it, someone googling a specific query is looking for an answer to a problem they have. If you succeed in addressing their pain points and offer solutions, they’ll start showing trust in you and finally turn into customers and brand advocates. Relationship Building Last but not least, your blog can become a communication channel like no other. If your blog topics have a conversational and empathetic tone, you’ll soon get prospective customers by your side. In addition, when promoting your blog posts through email or social media, explain in your copywriting why this piece is relevant to them and how they can use it for their own sake! And after all these benefits, let's move to the blogging essentials for beginners! How To Prepare For A Blog Post We’ve probably convinced you that blogging will be a powerful arrow in your quiver. So let’s break down which essential steps to take before writing blog posts from scratch: Know your Target Audience Before you begin writing a new blog post, determine who your audience is and which of their pain points you’d like to resolve. Knowing your main buyer personas inside out will help you craft relevant content and draw their attention. Here’s some information that will enable you to build a good description of them: Name Country/Residence Age group Education Employment type Engagement level To create more sophisticated content for each marketing funnel stage, you can use your persona description to build a customer journey map. Then you can decide which topic ideas will nurture your top, mid, and bottom-funnel audience to tailor your content to them. Source For example, let’s say that someone is at the decision stage in the above scenario. The best type of content to deliver to them would be customer reviews and comparisons with other mobile services to seal the deal as soon as possible. Get Inspired by your Competitors What type of content do your competitors produce? What tone of voice do they have and how do they choose to interact with their audience? All this information will help you discover what customers are looking for and how to address their pain points. In addition, apart from drawing inspiration from them, you can also think of what needs to be covered further or find creative ways to produce similar content taking a more fruitful angle. Apart from overviewing how their blogs look like, research how they promote their content to see what could work for you, too. Find Top Topics in your Niche Searching competitor blogs will also enable you to brainstorm for a new topic idea. Tools like Ahrefs have content gap analysis features if you want to do this process faster. You can also use platforms like Google Trends to discover what’s popular in your niche at the moment. However, knowing what your customers and prospects want to read can shed more light on this rather time-consuming task. To gain more insights, you can partner with your customer support and sales teams to learn more about their requests and answer them as soon as possible. Search for Keywords and Traffic Now that you know what to write about, it’s time to put SEO in the game, starting with keyword research. Tools like Ahrefs, Moz, and Ubersuggest are essential to complete this process successfully. For example, let’s say you have an eCommerce store with organic food and want to boost traffic to your website. One of the keywords you decide to write about is “gluten-free sweets. ” When you type the keyword on Ahrefs, you get helpful information about this topic, including volume and keyword difficulty. The Volume indicates how many monthly searches this keyword has. On the other hand, Keyword Difficulty (KD) shows how easy it is to rank high for this term. As you scroll down, you will find valuable details about it that will help you discover the search intent, such as related terms or SERP (Search Engine Results Pages) analysis. Start Small to Go Big If you are a new blogger on the block, it’s best to prioritize which keywords you’d like to write to bring your target audience to your website organically. More specifically, choose keywords with less traffic and low difficulty to claim a higher position and visibility. So start a spreadsheet with the keywords in your target market and start bottom-up. And when your website gains more authority, link your popular posts to new content and see your blog grow! How to Write A Blog Post Like No Other Writing blog posts is not rocket science, but you need to create a plan and stick to a methodology that suits you. Here are some writing tips that will help you shine brightly from day one: 1. Prepare an Outline So one sunny morning after the second sip of coffee, you open Google Docs ready to write your first blog post. But how do you really get started? All you need is a clear structure, the so-called outline that highlights the different parts of your blog post separated by subheadings. A brief but thorough SERP check will help note down the right content for your blog post to cover the reader’s needs. So note down the main headings and probably a few details on each section. It will help concentrate faster and tackle possible writer blocks. At the end of this blog post, you’ll find ready-made outlines to get inspired! 2. Choose a Post Title that Sticks To ensure that readers give your blog post a read, you need a great headline. A good headline should be unique, concise, and reflective of the content, excluding early spoilers. It also creates a positive disposition towards your content, making readers want to learn more. Most bloggers start with a working title and alternatives and find the best variation when the blog post is complete. When crafting a new article, you can also glimpse at the headlines of blog posts that rank high on SERPs to understand what works best for readers each time. Just make sure to add your fresh outlook on it to stand out. 3. Write a Captivating Introduction If the headline is the welcome drink, the introduction makes for an appetizer. You need a powerful blog post introduction to make your audience feel that what’s coming next will fully please them. Start with a sentence that is clear, concise, and exciting to intrigue your audience. You can use metaphors and active language to make it more enticing. The intro should also inform readers about what to expect. Remember, all readers land on your blog post with a question in mind. So you need to show them that if they continue reading, they’ll be more enlightened in the end. 4. Find your Flow Every blogger or writer has their writing habits, but most prefer to block time to get down on writing without distractions. This helps them stay tuned to the process and keep a coherent writing style throughout the content. If you’re new to this, you can try the Pomodoro technique, which prompts you to take short breaks without losing your focus. https://www. youtube. com/watch? v=dnt2lTdcn8g&t=2s One of my senior colleagues gave me the perfect pro tip when I started writing blog posts. Writing and editing are different processes, so it’d be best to avoid correcting my own mistakes or overly doubting myself when writing as this could hinder my creativity. Therefore, focus on putting words together as they appear in your head in your first draft, and do some self-editing later on. 5. Write in a Conversational Tone Most writers have a background in academic writing and unconsciously adopt a more rigid writing style. However, blogging should have a fresher and more upbeat style and rhythm. Avoid using jargon and choose simple words and phrasing to keep readers attuned. Once you’ve identified the target personas for each blog post and their pain points, address them directly as if you were in a conversation with them. This will add a more personal tone to your content and make readers feel that your writing is relevant to them. Overall, avoid writing too abstractly, as this will prevent your readers from trusting. 6. Enrich with Visual Content A picture is worth a thousand words, and this is something you should take seriously into consideration when creating new content. Sprinkle relevant images and videos throughout your content to form a rich experience for your readers, especially when explaining more complex concepts. If you don’t have a design team, you can take screenshots as long as you give credits to the owner or use a stock photo site. Thankfully, there are many free tools to use if you’re on a tight budget. 7. Add a Call-to-Action Every blog post you write should serve a unique purpose. Apart from educating the audience about your niche market, show them indirectly how your product/services can be helpful to them and prompt them to take further action. For example, they can download an item or subscribe to your newsletter. It’s up to you to decide which action is best based on each blog post. Below, you can see a CTA example from Moosend’s blog, leading readers to our registration page: If inline CTAs fit with your content, you can also use them to give an extra push to readers willing to take further action. You can also add a final CTA in your conclusion as a last conversion resort. 8. Get an Editor Onboard Last but not least, it’s important to have a proofreader or editor on the team to ensure that everything flows nicely and that your content is free of typos. No matter how great your writing is, keep in mind that we can all fall into logical traps when explaining issues we’re familiar with to people who are not. However, if you go solo and hiring someone is not feasible, leave a time gap between writing and editing to have a fresher look. The longer the blog post, the bigger the gap should be. How To Optimize Your Blog Post For SEO So how should you treat your blog post to see it rank high on search engines? Even though search engine optimization is a unique territory usually mastered by specialists, there are specific actions to take as a writer to claim a better position. Let’s see! Pick an SEO Tool First off, it’s essential to get a dedicated tool to search for keywords and relevant questions and monitor all pages from time to time. As mentioned earlier, Ahrefs and Moz are great for this task, and free tools like Ubersuggest can also help at the beginning. Once you find the platform that works for you, search for metrics such as volume and keyword difficulty to see what is best to do right at the beginning. Plus, you can occasionally overview your existing content and optimize blog posts with potential that rank low to give them a boost. Distribute Keywords Evenly Once you find your focus keyword and the ones related to the topic, place them evenly throughout your content. More specifically, add the focus keyword in your title and the introduction, and then insert it a few more times in your content along with other terms. However, overstuffing your blog post with keywords is a red flag for search engine crawlers as it is somewhat manipulative. At Moosend, we use two tools to ensure that everything is in place, Clearscope and Yoast SEO, and they’re both game-changing! Use H2 and H3 Subheadings The more structured your blog post is, the easier it’ll be to read it, especially for longer ones. Divide different sections using H2 and H3 subheadings, and use bullet points or visuals when it’s feasible to enhance readability and make your content snackable. Every subheading should reflect the text underneath to help the readers set the right expectations. Moreover, adding keywords to your subheadings will also boost your SEO efforts. Just make sure to go easy on them and not overstuff your content. Fill in Meta Data Before uploading your new blog post, your need to create an SEO title and a meta description that will appear on SERPs. Both should include your focus keyword and reflect the main points of your blog post to attract readers faster. Let’s see an example: Before posting your new content, have a look at how your competitors have done it to see what worked for them. Plus, check the word count of your meta description to ensure that the sentences don’t get cut, as this may change the message you want to deliver. Minimize Image Size Compressing the images of your blog post will reduce loading time for your web page and ultimately boost user experience. This belongs to the image SEO optimization field and can benefit your blog post production. If you don’t have a design team to help you out with this, you can use a free tool like TinyPNG to help you out. Write Alternative Text Last but not least, to make your content accessible and help search engines index your context, you need to write short but descriptive alt text for your images. The alternative text will also show up if the image fails to load to ensure a smoother user experience. Want to learn more about SEO? Dive into this comprehensive guide and see your content rise high! How To Build A Blog From Scratch If it's your first attempt at blogging, here are some steps to follow to set up your own blog: 1. Choose a Distinctive Name Firstly, you need a unique blog name that will stick to your audience. Ensure that it’s free of spelling mistakes and that it’s not already taken as this can confuse your readers or even cause legal issues. Your blog name should reflect your brand values and mission so that readers can recognize you straight away. Many B2B businesses like ours - yes, right now you’re at the Moosend blog - name their blog under their company name so that audience can link both faster. So sit down with your team, brainstorm and find a creative name that suits you! 2. Pick a Domain Your domain name is part of your web address, and you should create one to enable users to find you easily online. Your domain name will look like www. blogname. com. If you already have a website for your business you can create blog. businessname. com or www. businessname/blog. There are certain domain registrants to choose from to host your blog, for example: GoDaddy HostGator Bluehost Dreamhost Moreover, content management systems like WordPress allow you to buy a domain name. You can get one for free, but it will be harder to register it under your brand, so it’s best to go with a paid yet cheap alternative. 3. Pick a CMS platform Next is choosing a content management system (CMS) to build your blog. This means that you won’t have to code everything from zero, but in most cases, you’ll need to make a few amendments to tailor it to your needs. Here are some top platforms to choose from: WordPress Joomla Medium Ghost So how can you choose the best platform for you? Apart from pricing, check for security and customizability capabilities, and ensure that they can host the plugins you wish to have. 4. Tailor the Blog to Your Brand And now it’s time to get creative and give life to your blog. If you already have a business website, follow your brand guidelines to create a consistent experience for your customers and prospects. Here’s what you see when you land on our blog: a prevalent tutorial tailored to our niche market followed by marketing blog posts of all kinds. On the right, the reader can choose resources based on their expertise, and there are also two lists of top resources and tutorials that we want readers to find easily. Overall, create an outline that not only leads to a seamless user experience but also serves your conversion efforts, enhanced by clever calls-to-action. How To Promote Your Blog Posts Imagine that your blog is ready, and so are your first tutorials. Since search engine optimization magic needs some time to bring results, how can you place your content in front of your audience? Here are some top tactics to implement: Email Marketing Email marketing is one of the most effective digital marketing strategies, with an ROI of $42 for every $1 invested. Apart from allowing you to reach a big audience simultaneously, it also enables you to deliver targeted messages to them based on their demographics and preferences through email segmentation. You can set up beautiful informational newsletters to educate your audience and nurture them over time. Here’s an excellent email example by Indeed with career tips for job seekers. At the end of the email, they also asked for feedback from readers for future reference: Subject line - NEW: 8 Resume Do's and Don'ts So how can you build those lovely campaigns without breaking the bank? All you need is an email marketing service like Moosend or Mailchimp to manage everything in one place. For example, with Moosend’s editor and ready-made templates, you can craft outstanding campaigns in simple steps. Its unique features will let you build email lists, segment your audience, and monitor top metrics to see how your campaigns perform. Ready to start your email marketing game? Sign up for a Moosend account and craft campaigns that convert in no time! Social Media As you can understand, you can’t leave social media out of your promotional game. Nowadays, it’s hard to find a person who is not on social media and doesn’t get impacted by it. Apart from promoting your content straight to your followers, you can also benefit from social shares and reactions to get your content in front of a new audience. LinkedIn, Twitter, and Facebook are great platforms for content sharing, with LinkedIn winning the race, especially for B2B. When posting blog posts on social media, remember that the featured image plays a significant role in attracting new readers, followed by enticing copy lines that get you straight to the topic. Here’s an example by Calm, a wellness app, on LinkedIn: Link Building If you decide to get your blog posting to the next level, consider making serious link-building efforts. First off, start by linking your existing posts that rank to your new content to boost it faster. However, keep in mind that you need to invest in backlinks to pivot your blogging. One of the safest ways to get backlinks is through guest posts. Search for similar blogs with high authority and offer to write a blog post for them. This way, you’ll generate new traffic and boost your site's authority. You can also build an outreach plan for businesses you’d like to partner with and politely ask them to add one of your latest, descriptive blog posts to their site. If you’ve done your job right and the piece you’ve written is of great value, they’ll probably go for it and start a partnership with you. Ready To Write A Blog Post That Sticks? Long story short, writing blog posts is not rocket science. All you need is to craft an excellent plan and create engaging content that will grab your reader's attention. So if you’re new to content writing, follow the steps above, and you’ll thrive sooner than you’d expect. If things get tricky, remember that when your readers start to engage, share, and ultimately love your content, you’ll reap multiple benefits. And you know what? We can help you show your blog posts to your audience. Sign up for a Moosend account today and create fantastic blog post updates! Ready to write your first blog post? Here are a few blog post templates to start this journey! --- ### How to Create Buyer Personas: The Complete Guide [+Examples] > How do you create buyer personas and how can they give you a competitive edge? Everything you need to know with examples! - Published: 2022-05-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/buyer-personas/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate They say that devil's in the details and this devil is costing you money. By setting up your buyer personas following this step-by-step guide, you can increase your brand loyalty and secure higher ROI in the long term. This is how. The reason why some brands are more successful than others is because of buyer personas. While often neglected by some businesses, buyer personas can prove to be an invaluable tool to target your customers more effectively. A deep understanding of your buyer personas will enable your business (from marketing to sales and support) to be aligned and attract high-value leads and customers that will be easier to retain over time. In this blog post, you’ll find a complete guide on: what buyer personas are why they are so important for a business, and how to create one in 4 easy steps So, without further ado, let’s get to it! What Is A Buyer Persona? A buyer persona is a representation of your ideal customer that derives from extensive audience research and customer data. This persona is semi-fictional as it is not a real person, but it is based on real insights that come from your actual customers. These personas help you guide your product development to better appeal to your audience’s needs, align work across your internal departments, and more importantly, focus on prospects that actually matter. The characteristics of your personas come from customer research, market research, interviews, focus groups, customer service, demographics, psychographics, etc. And since there are different types of customers that are buying your products, you may need to create more than one persona. Below you can see visually the different kinds of details your personas should include. Now let’s see why creating personas is an important part of your overall digital marketing strategy. Why Are Buyer Personas Vital For Your Business? Buyer personas are very important for all businesses because they help you better understand your customers. Figuring out your existing customers as well as your potential customers enables you to adjust your content marketing strategy and create tailored content. Moreover, you can make educated decisions about your product development and marketing messages. At the same time, buyer personas can help you address your customers’ pain points and their potential blockers. In email marketing, which offers the greatest ROI among digital marketing channels, building buyer personas helps in doing proper customer segmentation and crafting high-converting marketing campaigns. Buyer personas also come in handy when it comes to making decisions about your social media strategy. Creating organic posts that “speak” to your audience will help you build trust and establish a strong bond with your customer base. What’s more, you’ll see benefits in your social advertising. There are plenty of detailed targeting options which can put your ad in front of the right people. So, knowing who the ideal people are for you is key. Overall, buyer personas are absolutely essential if your brand is employing omnichannel marketing since they essentially streamline your sales process. There is no “set” number of marketing personas you need to create, though. You could have one or two if you’re just starting out, or as many as 10 if you want detailed buyer personas. And now, it’s time to see how you can create your own buyer personas for your business! How To Create Buyer Personas The process of creating one or more different personas involves 4 steps. To succeed in creating useful buyer personas, you need to leverage data and input collected by both your audience base as well as your internal teams (e. g. sales team, marketing team, etc). 1. Conduct in-depth audience research The first step in the process is to take a deep dive into who your existing customers are. To collect useful data about what types of people your customers are, you can use two strategies. First and foremost, real conversations with your customers are a good starting point. After that, you can look internally and take interviews with your internal team members. In this way, you’ll be getting a full understanding of your customers’ behavior as well as their goals and potential challenges. Customer Surveys and Interviews Interviewing your customers and prospects is an ideal way to learn what they like about your product/service. First, you’ll need to build trust with your interviewees, make it clear that it is not a sales call and make them feel comfortable sharing those insights with you. Your main objective is to understand their customer behavior, so you can even ask questions that inform you about how they find and consume your content. You can find key questions you should be asking your customers further down this blog post. It is a good idea to include customers that are dissatisfied with your product. This way, you may find patterns that will help you build more solid buyer personas. For example, your unhappy customers may find your product too technical or difficult to use. This illustrates one of your customers’ challenges that might inform your product development. Surveying your existing customers has the benefit that you may not need to provide an incentive (e. g. a discount coupon). Most customers are happy to be heard and they are eager to provide their feedback and possibly have an impact on the products/services they are using. So, it’s important to stress to them that you value their feedback. At the same time, this process increases brand loyalty. At this point, you may be wondering how you decide how many people you need to interview. While there is no definitive answer, you should aim to interview at least 3 to 5 people for every person you create. You’ll know that it’s time to stop at the point at which you’ll be able to “predict” what your interviewee is probably going to say. It also depends on how much data you already have from communication with your internal teams (e. g. your sales team). Interviews with your Internal Teams Facilitating interviews with your internal teams can help in gaining insights into your customers’ pain points, goals, and common behaviors before you build your final personas. Moreover, the overall goal will be to uncover what types of customers purchase your product. Starting with your sales team, they interact with your customers on a daily basis. As a result, they can provide you with the best insights regarding the factors that influence a prospect’s decision to make a purchase or not. What’s more, they are the ones getting constant questions from your target audience so they’ll know the unique selling propositions (USPs) that make more sense to your customers. Moving on to your marketing team, they will know your customers’ behavior through indirect interactions. How do people find you online? Which of your blog posts have the most traction? What marketing page on your website receives the most impressions? All these questions help you better understand whom you need to reach and what the best way is to reach them is. 2. Find out customer goals and pain points Discovering your customers’ goals and identifying their pain points will enable you to improve the buyer journey and deliver a better user experience. While your sales team and customer support surely help find the answers to these questions, it is also key to employ social listening and social media sentiment analysis. Through social listening tools, you can monitor mentions of your brand, products, as well as competitors. In essence, you get a real-time look into what people say about you online. You can learn why people love your products and what parts of your customer experience are failing and then incorporate these insights into your buyer personas. You can go the extra mile and ask your customer service to collect real customer quotes. This will make your personas more in-depth. 3. Understand how you can benefit users Once you’ve gained a good grasp of your customers’ goals and pain points, it’s time to establish how your products or services can help users. Here is how to approach this step. Analyze the benefits your product/service has and how it makes your customers’ life easier. Most marketers have the misconception that features are the ones they should be focusing on. But features describe the product from the brand’s point of view, while the benefits define the practical conveniences the user will enjoy. You need to ask yourself how you can assist your audience to overcome their main purchasing barriers. A good way to nail this step is by conducting an online survey with your customers and loyal fans. They’ll be able to pinpoint the immediate benefits of your product and thus help you think how you can transform your messaging and create compelling campaigns. 4. Compile data and craft buyer personas Now the time has come to gather the data you’ve collected and start looking for common characteristics. As soon as these characteristics start being grouped together, you’ll have the basis for your buyer personas. For instance, let’s say you identify a core customer group of single women in their fifties that live in big cities and have an above-average income. You’ll have to turn this abstract sum of characteristics into a persona that you can interact with. So, give your buyer persona a name, job title, age, and other defining traits, so that it seems like a real person. You could call her “Achiever Sally. ” Surely, this representation of characteristics won’t be true for ALL the buyers in your audience, but it helps you thinks about your future buyers in a “human” way and not intangible data. Also, each persona represents a segment of your audience so you can improve your marketing efforts. Pro tip: It is always super helpful to utilize a buyer persona template as a foundation when creating your personas. You can find cool B2C and B2B buyer persona templates from HubSpot by clicking here. 28 Questions To Ask In Persona Interviews This list contains some of the most important questions you should be asking to create detailed customer personas. The majority of these have a universal application. You can add or remove questions that you feel might be more appropriate for your target customers. 1. Personal Background Questions (Demographics) How old are you? What is your gender? What’s your marital status? Do you have any children? What is your level of education? What did you study? How did you end up where you are today? 2. Career Profile Questions What is your job role and job title? What skills are required to do your job? How long have you been in the current position? How is your job measured? What tools are you using in your job? Who do you report to? Who reports to you? Which industry does your company belong to? What is the size of your company? What is the revenue of your company? What does a typical day look like? What social networks are you using (e. g. Facebook, LinkedIn)? What blogs do you read? What are your spending habits? 3. Goals and Challenges Questions What are your business goals? How is success defined in your role? What is your biggest challenge(s)? What is your biggest problem when using our product? What is the worst customer service experience you have ever had? 4. Preference Questions How do you prefer to interact with vendors (email, phone, in-person)? Do you use the internet to research vendors/products? How did you decide to purchase that product/service (latest purchase)? Conclusion Buyer personas are a powerful tool for both big and small businesses to maximize their marketing efforts and create effective customer journeys. They help you reach your target market more effectively, improve conversions and increase customer loyalty. While many brands still fail to recognize their importance, buyer personas can be among the key factors assisting you to win over your competitors. Frequently Asked Questions (FAQ) Here are the most frequently asked questions we’ve collected regarding buyer personas. 1. Are B2B buyer personas different from B2C? B2C and B2B buyer personas are not all that different. B2C buyer personas map out demographic information, preferences, emotions, and the goals of the ideal customer. B2B personas, on the other hand, tend to focus more on the size of the business, the people making the purchasing decisions (decision makers) and the benefits sought. --- ### 22 GDPR Stats You Need To Know About [2025 Edition] > Check the ultimate list of recent GDPR stats that provide insights on the importance of data privacy for both businesses and customers. - Published: 2022-05-06 - Modified: 2025-01-07 - URL: https://moosend.com/blog/gdpr-stats/ - Categories: Email Marketing, GDPR - Tags: GDPR - Levels: Beginner It’s been almost 4 years since the General Data Protection Regulation of the European Union was put in effect. So, if you’re looking to find some GDPR stats regarding how businesses and websites access, use and share users’ data, you’re at the right place. GDPR was put in place to dictate how businesses would use and protect the data of their web users. Its main goals are to: protect the users’ rights regarding their data ensure the data privacy law is up-to-date with the latest technological developments establish consistent legislation across the EU Now let’s move on to some insightful GDPR stats! General GDPR Stats The deadline given for GDPR compliance was May 25, 2018. Approximately 30% of European businesses are still not compliant with GDPR. (RSM Global) Law requires that data breaches be reported within 72 hours. A data breach is an incident wherein information is taken (or stolen) from a system without the authorization or knowledge of the system's owner. Sometimes companies may try to conceal the extent of the damage or conceal the breach itself. This law helps deter that. Moreover, companies must personally notify affected users. The demand for Data Protection Officers (DPOs) has risen by over 700%. (Reuters) 47% of organizations performed updates on their website cookie policies, while 80% updated their policy more than once a year. (TrustArc) 61% of people who are active about their privacy are under the age of 45. (CISCO) This demographic group is also the one doing more shopping online. What this statistic shows is that younger people consider respect for privacy as core to the brand of the companies they do business with. 90% of respondents claim they won’t buy from a company if they don’t know how their personal data will be used or the company doesn’t properly protect its data. (CISCO) Apparently, the pandemic of COVID-19 strengthened privacy’s role, and organizations made an active effort to solve personal data issues that have arisen in the past few years. As a result, it shouldn’t come as a surprise that for 92% of organizations respecting privacy is integral to their culture. In the first years after GDPR implementation, 81% of respondents felt that they had little or no control over the customer data collected by organizations. (Pew Research) 83% of all corporate respondents said privacy laws have had a positive impact, 14% were neutral, while only a mere 3% thought they had a negative result. (CISCO) Through the establishment of data protection laws, there is a better framework and clarity regarding the rights of data owners and what data processing activities are permitted or prohibited. Data privacy is ranked second (32% of respondents) among the core competencies for modern security teams. (CISCO) The average privacy budget is $2. 7 million. This is a 13% increase since last year. (CISCO) It will be interesting to see in the years that come where the spending growth is coming from. It could be attributed to headcount, technology, or even outside counsel. The top benefits associated with investments in data security are building loyalty and trust (71%), making the company more attractive (69%), and maintaining operational efficiency (68%). (CISCO) Regarding the use of personal data in AI use cases (e. g. selection of a sales representative, setting prices), a range of 37% to 55% of respondents claimed they would trust a company less if AI was employed for these decisions. (CISCO) The countries with the most data breach notifications as of January 2022 are by far Germany (106,731) and the Netherlands (92,657). (DLA Piper) User Sentiment over Data Privacy Almost half of the EU citizens (45%) are still concerned about their data privacy. (SurveyMonkey) 62% of consumers in the UK feel more comfortable sharing their data now that there are data protection laws in place. (DMA) Only a small 31% of consumers feel their overall experience with companies has improved since the introduction of GDPR. (Marketing Week) 46% of consumers feel they cannot adequately protect their data, primarily because they seem to find it too difficult to understand what companies are doing with their data. (CISCO) GDPR Fines During the first 20 months of GDPR, more than €114 million have been issued in fines. (GDPR. eu) The largest fine for GDPR violations as of 2022 was issued by Luxembourg DPA to Amazon Europe. It was a fine of 746 million Euros. (Statista) Email Marketing GDPR Statistics In Europe, North America and Oceania, the majority of businesses (over 57%) chose to send “Privacy Policy Changed” emails to their customers instead of emails that asked for “re-consent. ” (Moosend) Email open rates and click-through rates have greatly increased since 2014, by 19% and 14% respectively. (Acoustic) Maintaining GDPR compliance has been a major challenge for both email service providers (ESPs) and marketers. However, it is evident that email marketing campaigns that target users that have expressed their consent through double opt-in are more effective compared to the past. Conclusion As seen in the above GDPR stats, most companies have taken significant steps to upgrade their data protection efforts and cybersecurity but there are still those businesses that suffer non-compliance fines from the data protection authorities. There are two things that are undeniable, though! The first is that customers want to know that their data is not being abused and used in ways they don’t expect or understand. And the second -and most important for businesses- is that investing in privacy pays off and doesn’t impede business growth. --- ### Email Marketing for Real Estate Businesses: The Only Guide You Need In 2025 > In this real estate email marketing guide, you'll find useful tips on how to nurture prospective customers and finally convert them! - Published: 2022-05-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-real-estate-guide/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Businesses get significant benefits from email marketing. And there’s a particular industry that seems to thrive through it, as it has a long sales cycle and a need to regularly interact with the audience to increase deals: Real estate. In this guide, we’ll focus on real estate email marketing, including: The benefits it brings to real estate businesses How to build an effective email marketing strategy Various email types to plan based on your goals Tips to stand out in your customer’s mailbox So if you’re in real estate and are more than ready to skyrocket your business, feel free to join us! At the end of the article, find a glossary with email marketing terms for beginners. This article is written by Nontas Karavias, a leader in implementing email marketing automation solutions for real estate businesses, get in contact with him here! What Are The Benefits Of Real Estate Email Marketing? There are three main reasons why email marketing is ideal for closing more deals in the long run. Let’s see: Building Trust and Relationships When it comes to important purchases like buying or renting a property, consumers get serious. They never buy from a real estate agent they don’t fully trust. But if you build a great relationship with them, they will probably partner with you sooner or later. So if you start nurturing prospects with relevant and personalized email series, this interaction can bring great results to your business. On top of that, customer referrals continue to be the primary method most homebuyers use to find a real estate agent, reaching up to about 40%. And guess what - you’re not getting a referral if people don’t appreciate you. Educating your Prospects Buying or selling property is a big life decision, and when a lot is at stake, knowledge on the subject is of utmost importance. Any potential buyer, seller, or investor has these questions in mind: How can you find a buyer for your property fast? What are the hidden costs when buying a house? How can the current mortgage rate affect your purchase/selling decisions? What financing options are there? Where is the best place to invest in real estate? There are many relevant questions, and homebuyers need answers from experts. With effective email marketing, you can tackle those concerns by delivering targeted email campaigns to each segment. Combatting the Long Sales Cycle Buying property takes time for your prospect. During that period, you should show your expertise, constantly educate them, and always stay on top of mind to stand out in your niche market. If your emails offer value, you can be sure that when they’re ready to buy, it’s you they’re going to call. Just ensure you know your target audience well so that you address every request they have. How To Build A Solid Real Estate Email Marketing Strategy Before implementing an email marketing strategy, start with the fundamentals. Let’s see: 1. Define your Positioning In the overcrowded market of real estate agents, you will undoubtedly face a lot of competition. Thus, your first step could be to differentiate yourself from the crowd and position yourself as an expert in your niche. It will significantly impact your email marketing efforts in the long run. Some ideas to focus on: Location (e. g. , serve the local market based on region) Property type (e. g. , commercial real estate, condos, eco-friendly) Specific types of buyers (e. g. , first-time homebuyers, investors, luxury buyers) Certain types of sellers (e. g. , home flippers, FSBO, recently married couples) 2. Map the Customer Journey Taking all your creative ideas and distill them into a comprehensive email marketing strategy can be challenging. That’s why a CRM (Customer Relationship Management) platform is a must for every realtor. Studies have shown that real estate professionals are 26% more productive with a CRM. A CRM can help you manage real estate leads, track lead generation campaigns, manage contacts, upload documents and contracts, manage your calendar, and keep track of the communication history with prospects. Long story short, it will help you overview the customer journey. The main tool for all that is a CRM pipeline, a visual representation of the stages of your sales process. This tool helps you track your phone calls, sales emails, and follow-ups that you send as the potential client moves down the funnel. The stages depend on your unique sales process. 3. Choose the Right Email Marketing Platform Before doing anything with your email planning, you first need to research the available email marketing software. Get a sense of what features they offer and what is possible to accomplish with them. You can go with Moosend, Mailchimp, Constant Contact, ActiveCampaign, or anything that suits your business. Opt for a solution that can be easily integrated with your existing marketing tools (e. g. , your CRM) and is within your price range. Here’s an email marketing service guide to help you out. Most email marketing platforms like Moosend enable you to get a free trial to test the features before purchasing. 4. Focus on Segmentation Now that you have positioned yourself and know who you are serving as a real estate agent, you should divide your prospects into segments. For example, you can start with home buyers and home sellers. Each of these segments has a distinct customer journey from the moment they start searching for a solution until they buy. You probably have to build different email workflows for those customers to cover their needs and wishes. How to Attract New Leads To kick off your email marketing game, you first need the prospects’ email addresses. But how do you obtain them? That could happen: Offline: For example, with a signup sheet in an open house Online: Usually through a website form placed in a popup, a landing page, or underneath a relevant blog post Source The most common mistake realtors make is that they don’t provide a strong reason for subscribing, so people hesitate to give their opt-in. Therefore, it’s essential to give them a specific reason to subscribe. This is the so-called lead magnet and should be easily consumable, offering immediate value to the real estate prospect. 6 Real Estate Lead Magnet Ideas Let’s have a look at the most common lead magnets for real estate: Buyer/Seller Guides One of the safest ideas is building short and actionable guides to educate your potential clients about various aspects of buying or selling property. The format can be as simple as a checklist or as sophisticated as an ebook. You can adjust that depending on your resources and target audience. For instance, buyer and seller guides are particularly effective if you’re still a small business and want to position yourself in the market. And what about neighborhood guides? In real estate, not everything is about the home itself. Especially when a prospect buys a new home to live in, they’ll want to know everything about the neighborhood. This type of guide will provide useful information that will make the final decision easier. Video Training & Live Webinars Video can effectively educate your prospects, demonstrate your expertise, and start building trust from day one. There are numerous ways to deliver this training. You can: Create a short video course and host it on an online course platform. Host recurring live webinars and nurture your audience with follow-up email newsletters with relevant content. Host recorded webinars using a dedicated platform (eg. EverWebinar or WebinarJam) and build email automation that converts prospects on autopilot. Host live sessions on Facebook/Instagram, especially if you have a big following on social media, and invite people to subscribe for relevant content and updates. Exclusive Video Tours Imagine having a video tour of each of the properties in your listing. Interested prospects will be willing to give their email to access these videos. These prospects are valuable contacts since this action indicates a strong purchase intent for specific properties. Free Home Evaluation Sellers are always curious about their home’s value. Consider offering a free remote home evaluation to prospects by letting them fill out a detailed form. However, keep in mind that people will be more reluctant to fill out a long subscription form with multiple fields, so keep it concise. Market Reports Selling or buying real estate property is no small feat. And a well-researched real estate market report provides valuable data and knowledge. This report should be tailored to your persona and your niche, for instance, first-home buyers in a specific region. Best Types Of Emails For Real Estate Now that you have the prospect’s email on your list and delivered your real estate lead magnet, it’s time to do what we call “email nurturing,” a. k. a. long-term drip campaigns. But what should you send? These are the main options: News/Updates Promoting your new listings in real-time is the most obvious email marketing campaign to send. The more personalized these campaigns are, the better. Avoid emailing to everyone on your list, but focus on people interested in buying in certain areas. And remember, buyers have a tough decision to make. So they will appreciate any real estate agent who offers them credible, up-to-date insights on the market: housing prices, mortgage rates, or anything that could affect their decision. Here’s an email example by Zillow: Subject line: Revisiting your favorites Lead-Nurturing Campaigns Τhese campaigns aim to increase your sign-ups and website traffic, including lead magnets mentioned earlier. Are you hosting an open event? Let your prospects know about it by announcing it via a dedicated campaign and follow up with email and SMS reminders. You can also create guides and videos to attract your audience. For example, these can include investment and financing options or renovation tips based on the buyer personas you target each time. Finally, if you have a blog, you can either promote your old posts as part of an evergreen email campaign or use your RSS feed updates with your email to notify them about new blog entries. Welcome Emails It’s always kind to welcome new subscribers who have just joined your list. This automated email is an excellent starting point for a consistent email marketing outreach with your prospects. What should a welcome email include to succeed? Start with a catchy subject line and continue with captivating copy. Inform them about what they can expect from you and redirect them to useful content or recent listings. Look at what Zillow created for this intent: Subject line: Welcome to Zillow – We’re Glad You’re Here! Client Stories & Referrals Promoting your past successes is crucial to attracting the right audience. First off, people need to visualize how things can evolve for them when the real estate transaction is over. By sharing testimonials from past clients, you help them make this decision. People need to trust you before involving you in the buying/selling of their property. Don’t overdo it though. You’d better use these emails sparingly, since you don’t want to look like you’re boasting. Finally, motivate your customers to spread the word about your business to increase your customer base through referrals. "Special Day" Emails These emails bring a more personal touch to your interactions, crucial in the real estate industry. They can be sent as an email blast to your whole list (e. g. , a “Happy New Year” email) or dynamically to individuals (e. g. , a “Happy Birthday” email for each contact). 8 Tips For More Effective Real Estate Email Marketing Looking for ways to take your email marketing game to the next level? Here are eight quick tips to help your out: 1. Add Smart Calls-to-Action Engagement is crucial for a successful email marketing strategy. So ensure to have at least one profound call-to-action, and avoid placing too many of them as users may get confused. If you want to maximize the likelihood of conversions, your CTA should reflect the goal of each campaign. Then, based on that objective, you’ll determine the best copy line for the button that will attract your readers’ attention. 2. Stay Away from Purchased Lists Buying lists is tempting for businesses today, as they can save time from a rather lengthy process. However, it is a practice that rarely works and will harm your email deliverability in the long term. Not to mention that this process doesn’t comply with GDPR principles, and you may end up violating important data privacy rules by obtaining these lists. Instead, focus on building your unique lists through pop-up forms and landing pages, collecting data from contacts already interested in buying. 3. Mind your Email Design There are many email design types to choose from based on your business outlook. For example, an email campaign can have a more personal look, as if you’ve sent it from your Gmail account, with a greeting, plain text, and an email signature. Or it can be more corporate-looking with a logo, brand colors, grid design, multiple photos, a footer with links, etc. No matter what you choose, make sure you use the appropriate design for each occasion. For example, a more “fancy” newsletter template would work best for your property listings. On the other, if you want to create a cold sales email, you’d better go for plain text. Want a template that works? Check this example by Moosend’s template library: 4. Utilize Email Segmentation We talked about the importance of email segmentation to deliver more personalized experiences to prospective homeowners. Considering how long the real estate sales cycle can be, it’s necessary to target your messages to them as much as possible. To start collecting the information and preferences of your audience, share with them a short questionnaire in your welcome email. It’s wise to do this in the first email as it usually gets the highest email open rate and engagement. 5. Adjust your Email Sending Frequency When creating your email strategy, you have to decide how often you want to send emails. To answer this question, consider the following: How much is too little? If you send sporadically, you do not have an efficient email strategy. How much is too much? If you overdo it, you may end up a spammer. How many weeks/months do I have to keep prospects in the loop until they make a purchase decision? What is my capacity to write emails? This is a typical bottleneck for realtors who do not have the time or budget to write many emails. Once you answer those questions, you’ll get closer to finding the silver lining for your email marketing strategy. 6. Stand Out in the Inbox To boost your open rate, you have to stand out in the recipient’s inbox. Start by building captivating subject lines, reflecting the goal of the email cleverly. You can also use emojis and experiment with different staples to grasp what gets more attention. Subject line personalization will also help you stand out in the mailbox, so you can add the recipient’s name to show them that you take things seriously with them. In a nutshell, always remember to mention something readers can identify with to make them think that “this must be for ME! ” 7. Minimize the Use of Spammy Words There are lists of spammy words and phrases that can trigger spam filters in your subscribers’ inboxes. Some examples could be: 100% guarantee Extra cash Free gift Get out of debt Lowest price Limited time Open house TODAY! ! ! ! ! You can find comprehensive lists online, so avoid those words, especially in the headlines. 8. Optimize your Emails for Mobile Devices Nowadays, most online engagement happens through mobile devices. Yet, most marketing assets like emails are created on a desktop environment. That causes an intuitive tendency to design for desktop, overlooking the mobile customer experience. So the next time you start designing a campaign, test it for different mobile providers to see how it looks. The Takeaways In real estate, decisions take time. For that reason, you should make email marketing the cornerstone of your promotional practices. Put all your efforts into bringing everyone on your list, and filter them out during the nurturing email process. There’s more to explore in real estate email marketing if you start breaking down each chapter of this guide. If you want to get this process up and running, sign up for a Moosend account today and start nurturing your leads to see them convert! Email Marketing Glossary In case you’re new to this concept, feel free to take a look at the primary email marketing terms: Open rate: This is the percentage of people who opened your email from people who received it. To maintain a high open rate, optimize subject lines and preheaders, and send emails on the optimal days/times. Keep in mind that a typical open rate in the real estate industry is around 28%. Click-through rate: That’s the percentage of people who clicked on an email link from people who received the email. In this industry, it’s about 2. 0-2. 5%. Click to open rate: Almost similarly to the click-through rate, the click-to-open rate is the ratio of people who clicked on an email link to people who opened it. And that is the best way to measure email engagement. To improve that, make sure you have very clear and prominent primary CTAs and also include secondary ones, like social buttons. CTA (Call-To-Action): It’s the email buttons that prompt the users to take action, typically a link. Conversion rate: Conversions are the number of people who completed the required action. In email marketing, that could be clicking on an email link, or purchasing an email offer. Email blast: A single email sent to a large distribution list simultaneously. Automated sequence/Email automation: A series of emails that start when a condition is met (e. g. , when a contact fills out a form, visits a page, or clicks on a link). Spam rate: That’s the percentage of email recipients who reported your email as spam. Make sure it stays lower than 0. 1%. Bounce rate: The percentage of emails you sent that were never received, either because of invalid addresses, full email inboxes, or blocked servers. A healthy email list should have a bounce rate of less than 0. 6%. Unsubscribe rate: The number of people who unsubscribed after receiving an email is divided by the total number of email recipients. Ideally, your unsubscribe rate should be less than 0. 3%. Email deliverability: This measures the ability of your emails to reach the receivers’ inboxes instead of ending up in the spam folder. All the above metrics affect email deliverability. --- ### How To Start A Business With No Money In 2025 [+Tips] > Is it possible to start a business with no money? Today we find out how you can start your new business venture without having a budget. - Published: 2022-04-29 - Modified: 2025-04-10 - URL: https://moosend.com/blog/how-to-start-a-business-with-no-money/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Running your own business is one of the most fulfilling things you can do as it will offer you flexibility and independence. But what happens when you find an amazing idea but don’t know where to look for money to materialize it? Well, finding funding is essential to making your business idea come true but what if we told you that it is possible to get started without a budget? Today we’ll find out how to start a business with no money and give you some handy tips before beginning your new venture. Without further ado, let’s roll! How To Start A Business Without A Budget Below, you’ll find 5 ways to set your company venture in motion, starting with the most popular way that many small business owners have used in the past. 1. Take Advantage of Crowdfunding This practice entails raising money from people after showing them your new idea. Crowdfunding is split into four distinct categories based on the campaigns you can run: Donations: this is the most common model where people will give you money to fund your project without receiving anything in return. Debt: these donations are more like a “loan” that you need to repay to your supporters with interest. Rewards: donors receive a reward based on the amount of money they give. Equity: campaign participants receive a part of the company in exchange for funding. Now, when it comes to implementing it, this method is very simple. All you need is to join a crowdfunding platform and set up your profile. Thankfully, you can find a variety of them depending on the business you want to create. Here are some services you can use: Kickstarter: this is one of the most popular crowdfunding platforms to fund your small business or startup by presenting your product to potential supporters. Indiegogo: another famous option that allows you to collect donations for your business venture. GoFundMe: an easy-to-use platform that is great for individuals who want to start a business with no money. Crowdfunding is one of the top ways to make your idea come true. In fact, some of the most innovative and best business ideas have been materialized through it with thousands of people backing them up. Let's take a look at an example. Example - Plufl on Kickstarter Starting a Kickstarter campaign may seem easy but you need to provide your backers with enough information to make them support you. Below, Plufl uses a video to present its new product and encourage users to support the project: Videos and visuals are a great way to show the potential of your product and how it will solve your audience’s pain points. Moreover, don’t forget to include a description of your idea and how it differentiates from similar ideas out there. You can also add an “About Us” section to get your supporters familiar with you and share your vision for better engagement. 2. Find Small Business Loans & Grants Another option is to acquire money by applying for small business loans and grants. Getting one will provide you with additional startup capital. To do that, you can search your local banks and online lenders. The former offers a variety of business loans you can apply for to start your businesses with no money coming from your pocket. For example, the Bank of America has various options ranging from commercial real estate to equipment loans. You can do your research online and book an appointment to find out more. Of course, make sure to select the right business type before you choose your funding option. If you go for an eCommerce store, you won’t need to purchase land or rent a retail space. Instead, you’ll have to register your domain name and get an eCommerce website builder like Wix to create your online business. When it comes to online lenders, make sure to read the loan terms carefully as you may come across high-interest rates that won’t be beneficial to you. 3. Use Your Own Savings Getting external funding is the best way to start your new small business. However, sometimes you may not be able to get it no matter how much you try. For example, to get the money collected through crowdfunding you need to reach your funding goal otherwise you won’t receive any of it. So what do you do in this case? Well, there’s always the option to use your own savings. While this may not seem so ideal, a lot of entrepreneurs use bootstrapping instead of looking for angel investors or venture capitalists. Of course, there are pros and cons when it comes to it. To fund your project yourself you will need to calculate the amount needed and how much it’ll take to make a profit. Using all your savings at once may not be ideal either so you have to make a plan and collect, let’s say, six to eight months' worth of savings to start. When you do, you can start your new business without having to worry about receiving your backers’ donations or not. If you don’t want to use your savings, you could also use a credit card, provided you can issue one, and cover everything with it. Then, you can start paying it off once you start making a profit. 4. Ask For Your Friends’ and Family’s Contribution Now, what if you don’t want to use all your savings to start a business? Well, in this case, you can always ask your family and friends to help you out. Based on the type of business you want to start, you can estimate the amount of money needed to cover your expenses and then ask your friends and family for help. Since these are people you know, make sure to present your idea in an honest way and stress out the benefits and risks of your new venture. Moreover, don’t forget to discuss the form of payment they will receive in exchange for funding your project. For example, you can either return the sum they loaned you or provide them with rewards or even equity. Your family and friends are probably your safest choice to start a business with no money but make sure to be as transparent as possible with them to avoid any potential misunderstandings. 5. Approach Potential Angel Investors If everything else does not work out, you can always look for potential investors. These so-called angel investors are individuals who will invest in your business in exchange for debt or equity. Seeking such opportunities is great to scale your business as these angel investors usually have prior experience in the business field since they may be former entrepreneurs. In this case, you can benefit both from the funding they will provide you with and the valuable advice they may be willing to give you. To approach angel investors you need to craft a business plan to present your idea and how you will materialize it. We’ll see more about your business plan in the section below. An AI generated business plan using a tool like PlanPros can be a valuable tool in this process, helping you structure your ideas effectively and ensuring that all key components are covered. Lastly, you can attend numerous conferences and events to talk about your business idea in person. Having the perfect elevator pitch is essential to intrigue potential investors. Just don't forget to give them your business card so they can reach out to you for more details. 6 Essential Tips For New Business Owners Before you start your business with no money, you need to consider a few tips to turn your new idea into a successful venture. Below, we’ll see some simple tips to help you out. Invest In a Great Product Idea Finding the right business idea is essential to making your startup or small business last in time. The easiest way to discover hidden opportunities is to look through customer trends and try to solve a consumer problem. Finding a unique idea may be hard. Nevertheless, you don’t need to create something out of thin air to make your business a success. Crafting an improved version of an existing product that offers more benefits can also work. Moreover, you can use your knowledge, skill set, and experience to turn your passion into your business. This will be much more fulfilling and it will give you a competitive advantage. Prepare Your Business Plan As mentioned above, a business plan is crucial to attracting potential angel investors that will ensure your first cash flow. But apart from that, crafting a blueprint for your new idea is important to discover your ideal target market and perform the right market research to build your buyer personas later on. Creating such a document will allow you to find the best resources to establish and run your company, as well as hire the right people to help you out. Your business plan should include the following sections: An executive summary Brand overview Team members and positions Marketing analysis (SWOT, competitive analysis) Product/service business description Marketing plan Logistics and operations Financial plan In the last section of your plan, make sure to add your financial projections and your source of funding. If you need assistance creating yours, you can check our eCommerce business plan guide and use our template to craft yours in no time. Build Your Business Website A website is essential to power up your new business as it will allow you to educate your audience, build your mailing list and promote your new products/services when they are ready. You can easily make one using a free website builder like Wix or WordPress. com. The process is fairly easy and when you have yours, you can add your vision and mission, goals, and signup forms. Don’t wait for your product to launch to create your email list. You can start collecting email addresses the moment your website is live to be one step ahead. Then you can use an email marketing platform like Moosend or Mailchimp to send them updates about the status of your product, exclusive sneak peeks, and more. To nail your website design, make sure to: Choose a suitable theme Add strong branding elements Add your contact info and social media links Make it easy to navigate Display a unique value proposition Offer different payment options (Paypal, CC, etc. ) Want to know about the best eCommerce website practices? Check out our guide for more tips! Use Email Marketing Creating newsletters is one of the best practices a small business can use to turn their new subscribers into loyal customers of their brand. You can use this cost-effective channel to get your contacts intrigued before you roll out your new product or service. Since email is very easy to use and accessible by the majority of your potential customer base, leveraging it will give you a head start. Plus, you can also create a variety of campaigns to: Send updates about your product creation Give exclusive sneak peeks Allow them to pre-order Provide them with exclusive coupons As mentioned above, you can start using email marketing when you set up your website. Just add a newsletter signup form on your homepage and start collecting your visitors’ email addresses. Then, all you have to do is pick an email provider to give you the tools to create your emails and automate your entire process as you move onwards. Moosend’s platform, for example, is ideal for businesses that don’t want to have high startup costs. You can easily sign up for a free account and take the email and form builders out for a spin. Then, pricing starts at $9/month for 500 subscribers. Establish Your Social Media Presence Social media is a no-brainer for small businesses that want to increase their brand awareness through online marketing. You can start establishing your social media presence by creating social profiles on platforms like Facebook, Instagram, Twitter, or LinkedIn to start building your following. Of course, before your choose one, make sure to find out where your target audience likes to hang out. Older audiences are more likely to use Facebook instead of Instagram. So do your research first and then start posting your content. To nail your social media marketing strategy make sure to: Have a regular posting schedule Create interesting and valuable content Engage with your new followers These simple steps will help you build relationships with your target audience and show them that you care about them while being friendly and approachable. If you don’t know where to begin, you can create a Facebook page and then slowly discover where your audience is. Facebook is one of the biggest and most popular platforms out there so it’s a great place to start. What’s more, when you launch your product you can always collaborate with influencers to give your brand a boost. Influencer marketing is a strong player in increasing credibility and brand awareness, so make sure to find the right people to work with to give your new business venture a boost. Invest In Content Marketing Since you are starting a business with no money, you need to take advantage of all the organic strategies you can find. Content marketing is one of them. Here, all you need to do is to come up with valuable pieces of content for your target audience. For instance, writing informative blog posts about topics in your niche is a great way to educate your readers. You can help them out by giving them solutions and positioning your new product as a potential option. Apart from blog posts, you can invest in other types of content. For example, you can use videos to showcase your business idea, show the stage your product is at, provide tutorials, and so on. Here are a few more types you can use: Infographics Case studies Webinars (online courses) To nail your content efforts you should consider using search engine optimization tactics to create the best optimal pieces for your audience. SEO is a marketing strategy that allows you to find the right keywords for your brand and then select the best type of content to create based on user intent. Start A Business With No Money The Easy Way Materializing your business idea requires a lot of hard work and can turn into a full-time job, even if you consider it your side-hustle. The lack of a budget shouldn’t keep you away from entrepreneurship. To make it work, you need to know how and where to look for funding. You can either bootstrap the whole thing or look for potential investors to help you out. Before you choose, make sure to consider the pros and cons of each option. Depending on your business model, product or service, online or retail, you need to find low-cost business apps and tools to get started. After you do, make sure to follow the tips listed above to avoid common mistakes. And there you have it! Now you can start a successful business with no money and make it work! Need to check out some of the tools before you begin? Make sure to sign up for a Moosend account to be one step ahead when the time for your marketing plan comes! --- ### What Is An Email Marketing Specialist? Responsibilities, Skills & More > An email marketing specialist implements the email marketing strategy of a business to boost sales and brand awareness - learn more. - Published: 2022-04-28 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-specialist/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Email marketing is a popular digital marketing tactic that works perfectly with other strategies, such as content marketing, social media, and SEO. It’s an ROI booster every business should have in the game. And who is responsible for it? An email marketing specialist, of course! Businesses that depend on email marketing campaigns to increase their brand awareness and sales usually hire employees who dedicate their energy and focus to this process. But what do email marketing specialists do day-to-day, and what are the top skills they need to excel? In this article, you’ll learn everything about this job title to decide if it’s the best fit for your team or the optimal next step in your career! What Is An Email Marketing Specialist? Email marketing specialists are marketers responsible for implementing an organization’s email marketing strategy end-to-end. They oversee all aspects of creating an effective email marketing campaign, from copywriting and graphic design to maintaining a high deliverability score. For example, here’s an effective newsletter from Pulp & Press, showcasing some of their top products to some of their existing fans: Subject line: We noticed you checking us out... What Does An Email Marketing Specialist Do? As part of the marketing team, the goal of the email marketing specialist is to elevate brand awareness and customer retention by sending relevant emails based on which lifecycle stage the prospect is at. Moreover, they play a crucial role in lead generation initiatives. Email marketing specialists oversee both creative and technical sides to streamline a top-notch email marketing strategy to achieve their goals. They manage all these processes using email marketing services like Moosend. These platforms enable users to make magic in simple steps, using ready-made design templates and editors, along with segmentation and personalization features. That’s why most email marketing professionals spend valuable time managing those platforms. Below, we’ve outlined the more common job responsibilities of this role. Key Responsibilities Wondering what an email marketing specialist tackles daily? Find a cheat sheet here: Designing and optimizing email campaigns to support marketing objectives Using email marketing software (e. g. , Moosend) and other tools (e. g. , Google Analytics) Compiling email lists and keeping data up-to-date Copywriting, editing, and proofreading Conducting competitive market research to optimize existing strategies Implementing practices like segmentation, A/B testing, and email marketing automation Tracking essential metrics (e. g. , open rates, unsubscribes) and improving processes Assisting with other digital marketing efforts (lead generation) Reporting to managerial team and stakeholders about campaign performance Even though most email marketing professionals share the previous duties, job responsibilities may vary for different organizations. For example, businesses with a solid digital marketing strategy may hire a part-time email marketing specialist to assist with the creative process and leave the reporting side to the digital marketing manager. So before getting a new team member on board, decide what exactly they’re going to bring to the table, considering the structure and dynamics of your existing marketing team. What Are The Types Of Email Marketing Campaigns? What sort of campaigns do email marketing specialists create and deliver? Let’s have a look at email types every business should put on their priority list: Welcome emails: Automatically triggered campaigns, activated when a new subscriber joins your list (see the example above). Transactional messages: Automated emails sent to customers once they’ve completed a transaction with your business (e. g. , a purchase). Abandoned cart emails: A must for e-commerce businesses. These emails remind customers of products they’ve left in their carts. Lead nurturing campaigns: Emails aiming to increase your traffic through relevant and informative content. Newsletters: Various campaigns with news and updates about your company, services, and products. Drip campaigns: Series of emails motivating users to take a specific action (e. g. , event registration) Survey/Reviews: Requests for feedback from customers/prospects. Kind reminder: Every business is unique, so every email marketing specialist should decide what is best to craft and showcase based on their target audience and sales lifecycle. What Skills Are Required To Become An Email Marketing Specialist? If you wish to hire an email marketing specialist or become one, there are specific abilities to master. Many of them hold a Bachelor’s degree in Marketing and Communications or have acquired relevant certifications in digital and email marketing when it comes to education. In addition, marketing professionals with more than two years of experience in similar fields are usually more prevalent among their peers. Let’s see some essential requirements: Creative thinking and ideation Excellent writing and proofreading Project management skills Experience with email automation tools and other platforms (e. g. , CRM, analytics) Thorough understanding of the customer journey Hands-on experience with HTML, CSS, etc. Excellent collaboration with the digital marketing specialist, designers, etc. Analytic thinking and reporting skills Therefore, an email marketing specialist should have various skills and the flexibility to move from one task to another with grace under tight deadlines. What Is The Average Salary For Email Marketing Specialists? Here are some recent data about the average email marketing specialist's salary. According to Comparably, the salary range in the US starts at $29,050 and can reach up to $120,460. The median wage is $65,578. Based on the well-known Glassdoor, the estimated total pay for email marketing specialists is $76,429 per year, with an average salary of $54,762. Overall, the range varies based on the years of experience, background, and to what extent the business relies on emails to increase its brand awareness and revenue. Of course, this also depends on whether the company offers a commission based on targeted sales or other monetary incentives. Grow Your Business With Emails Are you interested in powering your email marketing strategy and making the most of this tool? In that case, you need two aces up your sleeve: an exceptional email marketing professional and an easy-to-use email marketing platform. And we’re here to help you find both! Looking for a new team member to get your email marketing engine going? Here’s a ready-made email marketing specialist job description to post and hire the best talent for your team! And if you’re ready to onboard a cost-effective but fantastic software to streamline your email marketing efforts, sign up for a Moosend account today and try our unique features for free! --- ### Cause-Related Marketing: Pro Tips & Examples [2025] > Cause-related marketing is a partnership between a for-profit and non-profit business for mutual benefits. Learn how to start it from scratch. - Published: 2022-04-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/cause-related-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Nowadays, consumers set multiple criteria to decide which brands to support. Many opt for businesses that, apart from the product quality they offer, have put corporate social responsibility (CSR) and cause-related marketing on top of their initiatives. Let’s see some relevant statistics: 79% of US consumers stated that they feel a deeper connection with brands exhibiting a similar value system to theirs. In addition, 64% of consumers would select, avoid, or even boycott a business based on where they stand socially or politically. This article will focus on cause-related marketing, exploring its: Definition Benefits and drawbacks Cause-related marketing types Best practices and examples So if you’re interested in creating successful campaigns that demonstrate your commitment to a good cause, dive in for more! What Is Cause-Related Marketing? Cause-related marketing occurs when a for-profit company collaborates with a non-profit organization for mutual benefits. These campaign types come in many shapes based on the common goal these organizations try to fulfill. For example, a corporation may create branded products to donate to a non-profit and promote this initiative on social media or through email campaigns. Overall, corporations align their services with a relevant cause to improve their social image and brand loyalty. At the same time, non-profits benefit from this collaboration to raise awareness about their social cause or support their fundraising activities. A prevalent cause-related marketing example comes from American Express, which partnered with a non-profit organization to raise funds to restore the Statue of Liberty. The outcome? They gathered around $1. 7 million for the restoration. At the same time, there was a significant increase in the use of the American Express card by 27%. What Are The Benefits Of Cause Marketing? Cause-related marketing comes with many benefits for both sides. Let’s see the most important below: It Boosts Brand Visibility First off, in most cases, the for-profit and non-profit businesses collaborating share a similar target audience. So both organizations get access to each other’s customers or supporters through these initiatives. Elevated brand awareness is a great starting point to show customers that you’re proactively seeking ways to impact your community. To achieve it, make sure that your cause marketing strategy reflects your mission. However, it’s good to remember that this partnership shouldn’t look like a performative action, as your customers won’t appreciate it. Instead, they’ll turn to a business with a more proactive approach. It Contributes To Customer Loyalty Consumers feel more aligned with brands that fight for significant causes such as sustainability, climate change, or tackling poverty. By supporting these programs, they contribute to doing good without exerting maximum effort. Source Therefore, customers who believe in your vision and believe that your media campaigns and cause-related marketing efforts come from a good place will stay around for longer, immersed in a feeling of community and belonging. It Increases Leads And Sales Last but not least, the organizations collaborating gain higher visibility over time which results in many benefits. Entrepreneurs and corporations usually win more leads or sales for their products/services. Meanwhile, their non-profit partners get more sponsorships and supporters. Later on, we’ll discuss the top cause-related marketing types to decide which suits your business based on offers and mission! Cause-Related Marketing Disadvantages But do these cause-related marketing activities always bring the best possible results? If you don’t put the best foot forward, your well-intended marketing plan may sink on both ends. Here are two main reasons: Harm Reputation If It Goes Wrong Let’s start with for-profit businesses. If consumers sense that your activity is not proactive but performative, they may lose trust in you. Before choosing a purpose for your business, do thorough research to grasp if you can support it wholeheartedly. For example, you may disappoint specific customers if you support a non-profit advocating for climate change but still use unsustainable practices in your business, e. g. , plastic packaging. So make sure that you apply these principles to all of your business entities to avoid adverse outcomes. Non-profit organizations should be cautious of their partnerships for similar reasons. Make a thorough research of the business you’re going to collaborate with to ensure that they use ethical practices and that you have a shared vision indeed. Otherwise, in worst-case scenarios, you may see some donors going away. It May Cost More Than Expected Sometimes, organizations go big with cause-related campaigns without a detailed marketing plan. This can result in spending more than they can afford on a particular initiative without getting at least a similar payback. So if you want to launch a cause-related marketing project for the first time, define your budget, map all relevant costs, and ensure that the benefits equal or exceed the losses. Cause-Related Marketing Types So, what type of cause-related marketing initiatives can businesses plan so that corporate giving will truly support causes they care about? Let’s see some examples: 1. Product Sales One of the most common cause-related marketing initiatives is building branded products that support a specific cause, usually collaborating with non-profit organizations. For example, in October, the Breast Cancer Awareness month, many brands create dedicated products to support that cause. Here’s an initiative by the famous beauty brand Estée Lauder, actively standing for this cause. Over the years, this corporate leader has supported more than 60 organizations to raise funds and awareness for breast cancer and has even contributed to medical research. 2. “Buy One - Give One” Some businesses take a different approach to cause marketing, building the so-called “product plus” campaigns. Meaning that for every product a consumer buys, they give one for free for a good cause. The eyewear brand Warber Parker had once launched the “Buy a pair, give a pair” global program to provide glasses to people in need. The result? They distributed more than 10 million pairs of glasses and did amazingly. So if someone wanted to buy new glasses, they would go for a brand like this! 3. Co-branded Program If you want to promote your cause-related marketing activities, you can work with a non-profit and build a program or event to support a common cause. Through these programs, organizations get their messages across to their customers and followers and hopefully get them on board fighting for the exact cause. A great example is the Children’s Safe Drinking Water program by Procter and Gamble. Over the years, they’ve partnered with organizations such as Save the Children or National Geographic on the road to providing clean drinking water to developing countries. 4. Licensing Of Non-Profit Assets Through licensing, organizations request a non-profit’s assets, such as their logos or certification for the relevant products/services they create to support a cause. For example, cosmetic brands that stand against animal violence and use harmless manufacturing practices would request the PETA-approved logo to inform customers about their ethical standpoint. This list is not extensive. In some cases, organizations can provide other services related to their field. For example, a digital marketing agency can build an NPO’s campaign for free to help them spread awareness or improve their fundraising activities. How To Run An Effective Cause-Related Marketing Campaign If you’ve decided that cause-related marketing should be part of your plans, as it aligns with your vision and mission, here’s how to get started: Find A Relevant Cause First off, the most vital part of your strategy is finding the cause that matches your mission and vision. Once you spot it, it will be easier to explain it to the non-profits you’d like to partner with to build something together. Remember, it’s important to share a similar audience to ensure customer engagement and maximum benefits in both directions. Determine the type of initiative you want to start to seal the deal, do good, and have fun in the making. Is it a new product or a branded event? Your audience will play a huge part in this decision, too. Plan Your Promotional Game When you’ve identified the cause that makes your heart beat faster and determined the details of your partnerships, it’s time to promote it. Use the marketing channels that already work for you, and design campaigns that stand out. For example, if you’re holding a charity event, you can set up a dedicated email campaign to inform your customers about your latest actions. Similarly, you can use email services like Moosend and make this process a piece of cake if you decide to go that way. Or use other successful marketing tools like social media to increase your outreach. Here’s a campaign by Chipotle partnering with National Urban League to “cultivate a better world:” Get Customers On Board To make your customers feel like active members of this cause, find a way to get them involved. Motivate them to buy related products, donate to the non-profit or participate in events, and show them the impact they’ll make by doing so. Moreover, you can boost user-generated content initiatives to gain more visibility. Create a hashtag and motivate your followers to share relevant content to become real advocates for the cause. 5 Best Cause-Related Marketing Examples Ready to start your cause-related marketing strategy and need some inspiration to guide you? Here are some examples of successful campaigns from big brands: 1. Yoplait Yoplait is responsible for one of the most influential campaigns to raise funds for the Susan G. Komen Foundation’s fight against breast cancer through “Save Lids to Save Lives” campaigns. Customers were encouraged to mail pink lids from their cartons and save 10 cents for each. For more than 15 years, Yoplait has donated around $50 million to this cause, which is an extraordinary contribution. 2. TOMS Toms also had a unique one-for-one program in place. For every pair of shoes the customer bought, they gave one for free to a child in need. This is a great incentive for buyers who want to consume mindfully. Moreover, on the company’s ninth anniversary, they started another great initiative called “One Day Without Shoes. " They asked their followers to post a barefoot photo on Instagram with a certain tag. For every shot, they would give a pair of shoes for free. Followers didn’t have to spend anything, just unveil their creative flair for a great purpose. 3. Pampers A few years ago, Pampers joined forces with UNICEF to combat a deadly disease for infants called maternal and neonatal tetanus. With every pack of diapers, they donated a vaccine dosage for infants in 17 countries. There are many reasons why this initiative is powerful. First off, the cause aligns with the brand’s mission and values, focusing on neonatal health. Plus, the call-to-action for the customer is as simple as it gets, as the only thing they should do is buy a pack and the donation was triggered. 4. Lyft When the COVID-19 pandemic started, Lyft decided to use its services to relieve certain people by offering access to free transportation. Thus, they helped essential workers and people from vulnerable communities with free rides. In addition, Lyft has launched another initiative enabling riders to donate to selected charities through a “Round Up & Donate” program. 5. Walgreens And finally, let’s see Walgreens’ attempt to create a better world. They collaborated with Red Nose Day to support children in poverty. They shared their message to raise funds for a significant purpose by employing user-generated content. On one of the latest versions of this program, customers could take a picture using a digital red nose filter and share a selfie with a hashtag. Or they could make direct donations in a physical store. Simple as that! The Takeaways Have you ever heard the Pink Floyd lyric “Together we stand, divided we fall? ” Businesses, as small communities, have the power to unite their employees and customers for a great cause to make the world a better place. With a well-defined strategy in place, all sides will be happy. While you embrace an essential purpose, your customers will feel satisfied and wholesome and you’ll win their trust and loyalty. Ready to give it a go? Find your cause and get started! And if you’re looking for an email marketing platform to set up beautiful campaigns at the flick of a switch, we’re here for you. Sign up today for free, try our excellent features, and spread your meaningful messages everywhere! --- ### How To Develop A Marketing Strategy From The Ground Up [2025] > A marketing strategy is essential to boost your brand awareness. Explore some of the best online and offline strategies to make it happen. - Published: 2022-04-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/marketing-strategy/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Developing a marketing strategy is an essential part of every successful business plan. To create one, you need to familiarize yourself with some of the most popular marketing channels out there, including online and offline. Does this sound like a lot? Today we will cover the most important strategies to turn your customers into loyal advocates of your brand. More specifically, we’ll see: What a marketing strategy is Why you need one Online and offline strategies to use Without further ado, let’s start! What Is A Marketing Strategy? In short, it is a set of tactics that aims at helping you understand your target audience, their needs, and pain points to promote your product/services in the best possible way. As a broader term, a marketing strategy encompasses all the techniques you will use to position yourself in front of your potential customer’s eyes. Before we move on, let’s clarify a few terms that are easily confused with one another. Marketing Plan: a strategy used to determine your target market, how to reach it, how to price your product/service, and how to optimize your marketing efforts. Marketing Campaign: an activity that aims to promote a new product or service, your brand, or any other business goal you need to achieve. How To Create A Successful Marketing Strategy Building an effective strategy requires a few steps you need to take before you adopt the right tactics for your small business, startup, and so on. Briefly, here are some things you have to do to prepare yourself before you delve into the actual marketing process: Craft your marketing plan: make sure to write yours by performing market research. Add the resources your marketing team will need to succeed and the actions you need to make your strategy work. Create buyer personas: identify your ideal customer to ensure that you use the right methodology to approach and convert them. To find yours, collect demographic data (age, gender, etc. ) and use them to craft your buyer personas. Set your KPIs: make sure that you set clear and achievable goals to successfully find the means to fulfill them. Make your marketing campaigns: choose the right campaign to target your audience. Depending on the channel you use, come up with value propositions that will intrigue and make them take action. After you create your marketing mix and run your campaigns, you need to focus on optimizing them. As strategic marketing is all about having a competitive advantage, refining your processes is essential to step up your game and keep up with current market trends. Marketing Plan Template If you need a marketing plan template to get started, you can use Moosend’s template. Inside, you’ll find everything you need to: Perform your SWOT analysis Run a competitive analysis Create your marketing calendar Define your buyer personas Set your marketing budget Compose your marketing mix You can get the template here. Just make a copy and you are ready to go. Best Online Marketing Strategies Now let’s move on to the actual tactics you can use for your business, starting with the best digital marketing strategies. Below, you’ll find the most effective tactics and channels you can use to increase your brand awareness and conversions. Let’s see them. 1. Email Marketing Strategy Email is one of the most popular and cost-effective marketing tools you can use to reach your target audience. Apart from its great return on investment which accounts for $42 for every $1 invested, email marketing is the best way to deliver personalized and relevant initiatives to your subscribers. As a result, you can easily nurture new customers and turn them into loyal advocates of your brand. To do email marketing, you need to get your hands on an email service provider (ESP). Tools like Moosend, Mailchimp, and Constant Contact will give you the means to ace your marketing efforts. Nevertheless, if you want to scale your business, choose platforms that offer you everything you need without breaking the bank. Moosend, for example, starts at $9/month and offers you an email, landing page, and online form builder to help you: Expand your email list through newsletter signup forms Segment your contacts based on similar criteria (e. g. age, gender) Create your email marketing campaign or select a template Use email marketing automation to streamline your marketing goals with workflows Measure your metrics and optimize your strategy Email is one of the best ways to reach your customer base through a channel they know well. Nevertheless, make sure to follow email etiquette guidelines to avoid annoying them or ending up in the spam folder. Interested in Moosend as well? You can sign up for an account and take the email editor for a quick spin! Example - Sephora’s Welcome Email One of the advantages of email marketing is that you can create a variety of messages for your audience. For instance, you can make welcome series, cart abandonment, re-engagement, and promotional campaigns. Below, you can see how Sephora uses Moosend’s email tools to craft a simple yet effective welcome campaign for new subscribers: The beauty brand’s goal is to welcome its potential customers and show them the value of joining its mailing list. Moreover, Sephora uses this campaign to promote its loyalty program, an initiative that can help brands build stronger relationships with their target audience. If you want to learn more about this type of email, make sure to check our collection of welcome email examples. 2. Search Engine Optimization SEO is one of the most important online marketing strategies that you need to implement before you start writing your content. This tactic entails finding the right keywords to target before you set your content marketing strategy in motion. These terms can vary depending on your industry. For instance, if you have a SaaS business, you need to target keywords like “best X tools. ” For eCommerce stores, though, you can focus on more generic keywords like “best moisturizer for dry skin. ” As a rule of thumb, find keywords that are relevant and easy to target, especially at the beginning. To help you nail your first SEO campaign, make sure to memorize the following. These are essential to identifying the right keywords for your business and help you make the right call: Search volume: how many people are searching for the keyword you searched Keyword difficulty: how easily your content piece will appear in search engine results. The higher the difficulty, the more it will take to rank. Now to check these indicators you’ll need a tool like Ahrefs to perform your keyword research. When you find the perfect terms to target, it’s time to select the right type of content based on your audience’s search intent. This can be a blog post, video, or even a podcast. Example - Ahrefs Keyword Research Ahrefs is a handy SEO tool that will help you identify the monthly volume and difficulty of your keywords. Below, you can see the relevant results for the “best moisturizer for dry sin” keyword: Apart from these, the tool can help you find out keyword ideas and questions. These are essential for creating more targeted and informative pieces of content for your audience. 3. Content Marketing Strategy Online content creation is one of the most effective ways to increase brand awareness and organic traffic. So, after you have found the right keywords to target and selected the right type to do so, you can start creating your piece. The key to succeeding in content marketing is to make your content valuable, offering viable solutions to common pain points. Also, remember that a user searching the web for answers isn’t necessarily ready to buy something. So instead of bombarding them with sales copy, try to educate them about the options they have and let them know how your product can help them out. As we saw above, content comes in many different forms. Here are the most common formats that businesses use to nurture and convert their new customers: Blog posts Case studies Videos Ebook and resources Webinars and podcasts Example - Function of Beauty’s Blog Running a blog isn’t only a B2B practice. For many eCommerce stores, having one will give you the opportunity to educate your potential and new customers on a variety of topics. Furthermore, you can use your posts to provide them with tips and add more content types like videos to improve the user experience. For instance, the eCommerce brand Function of Beauty has created an aesthetically pleasing blog to provide its audience with valuable information regarding hair care and more: 4. Social Media Marketing Strategy This is probably one of the most widespread digital marketing strategies that a lot of marketing managers adopt. The reasons are simple. Social media is an easy-to-use channel that the majority of consumers use to gather inspiration, connect with their favorite brands, and even shop. Moreover, you can leverage the two options that this channel offers, namely organic posting (posting high-quality content, interacting with followers) and paid advertising (PPC campaigns, etc. ) When it comes to the first one, you need to target the social media platforms that your audience likes to use. Facebook, Instagram, Twitter, and LinkedIn are among the most popular social media channels you can start with. For instance, if you have a young audience, you can leverage Instagram to increase brand awareness through fun visual content. For B2B companies, you can take advantage of LinkedIn to build credibility and establish yourself as a thought leader. The paid advertising strategy entails the creation of social media ads, such as Facebook Lead Ads, Google Ads, and so on. Usually, the most popular ones are the Pay-per-Click campaigns where you give an X amount of money for each click they receive. Both of these methods will help you increase your brand awareness and boost your retargeting efforts. Also, you can always collaborate with influencers and create solid partnerships with them for better results. Example - Sitecore’s LinkedIn Post Targeting your audience with high-quality content that solves their pain points is the best way to ace your organic social media marketing strategy. Sitecore, for example, is very active on LinkedIn, a platform its target audience uses to connect and get informed about various topics. By creating posts like the one below, the company aims to boost its brand awareness and lead generation by promoting its Virtual Developer Day: Need more online marketing strategies? Check out our guide to discover them. Now let's see what else you can use to ace your marketing efforts. Offline Marketing Strategies Apart from the above digital marketing strategies, you can also leverage some popular offline tactics that marketers have been using for ages. While online marketing is a stronger contender compared to them, you can use them in tandem with your digital endeavors for better visibility and results. 5. Guerilla Marketing You may have heard about this strategy before but what is it exactly? In short, guerilla marketing entails the planning and execution of various marketing activities. Nevertheless, compared with traditional campaigns, these actions cost less than they would typically do. Guerilla campaigns work due to the differentiation from the common marketing campaigns. They are usually unconventional and they aim to become viral due to their unique spirit. Moreover, to qualify as guerilla, your marketing campaign needs to be authentic, unexpected and highly targeted. If you follow the guerilla way, you can create something intriguing that will generate the buzz you desire. Here are some options that marketers can use: Street campaigns: use street art and outdoor elements to promote your brand/product Ambient practice: place billboards and advertisements at unexpected locations Ambush marketing: take advantage of marketing campaigns from other companies to promote your brand Experiential campaigns: set up immersive experiences for your audience to excite and intrigue them Viral marketing: use word-of-mouth marketing to go viral and skyrocket your brand awareness You can find examples from all of the guerilla marketing tactics mentioned above in this simple guide. Example - Frontline’s Smart Campaign A great example of a guerilla marketing campaign comes from Frontline. Here, the brand installed a huge visual on the floor along with the caption “Get them off your dog. ” To fully grasp the concept, people needed to see the ad from high above. Here’s what the campaign looked like: The innovation of the above guerilla campaign lies in the use of space and people to promote a message. As you may have noticed, the passersby look like fleas, a common pet problem, and Frontline is there with the solution to get rid of them. 6. Event Marketing Strategy Planning offline events is a great way to get your audience familiarized with your brand, product, and your employees. As a tactic, both eCommerce stores and SaaS companies can use it to promote their visibility/credibility and build connections with their customers. Based on your industry and goals, event marketing can take many different forms, including: New product demonstrations Conferences and seminars Pop-up shops Community days Special guest events As events are an experiential form of marketing, you need to pay attention to the user experience you will create for your audience. One mishap may hinder the smooth flow of your marketing efforts. So, make sure to have instant solutions to common problems to avoid ruining your visitors’ experience. Example - Pantone’s Pop-up Cafe Putting up a pop-up shop is a simple and effective way to intrigue customers who don’t know about you. You can find a great location to set it up and then use your products to attract customers. If you are creative and lucky enough, your pop-up store may become viral like Pantone’s Pop-up Cafe. The idea was to sell goods branded with the company’s color swatches. Here’s what the products looked like: 7. TV Advertising Moving on, we have TV advertising, one of the oldest and most successful marketing strategies of all time. Compared to digital marketing strategies such as email and social media, TV ads are created with a specific target audience in mind but are seen by everyone who happens to watch it. This means two things. Firstly you have greater visibility as this channel reaches a bigger audience. Secondly, if your ad is smart and interesting enough, the impact may be greater than expected. Nevertheless, using this channel is rather costly compared to the rest in this post. Not only that but you’ll also need to pay a big amount of money to film a high-quality advertisement to entice the viewer. If you want to leverage this strategy, keep in mind that you won’t have the benefits of the targeted email or social media campaigns. Thus, you may not receive the conversions you desire despite reaching a bigger audience. To run personalized campaigns with targeted content, you can try email marketing instead; it is cheaper and more effective, allowing you to nurture and convert your potential shoppers without breaking the bank. You can try Moosend today, simply by signing up for an account. Example - Nissan’s Super Bowl Commercial The Super Bowl is the most popular sporting event of the year in the US. So it’s no wonder that some of the biggest brands seek to leverage it to promote their products during commercial breaks. During the 2022 Super Bowl event, Nissan played a one-minute video with actor Eugene Levy. The short TV ad features action scenes and exciting music to intrigue the audience. While the quality is top-notch, the cost of this marketing campaign must have been quite high. 8. Billboard Advertising Last but not least, we have the use of large-scale print media placed strategically in high-traffic locations to promote a product/service or a company. This method of advertising can also be quite expensive depending on the type of billboard you choose to advertise on. For instance, you can choose between traditional, digital, and mobile billboards. Of course, the price can change significantly, with the classic options ranging between $250-$750 and digital ones between $1,200-$1,500. While billboards are a great way to increase your brand awareness by reaching a big crowd, there are certain drawbacks you need to consider before you proceed. First of all, it is impossible to measure the performance of your campaign as you’d do with an email or a social media campaign. If the message isn’t interesting enough, then the passerby won’t convert. The same will also occur if there’s poor visibility between the billboard and your audience. Example - Spotify’s Bold Billboard To promote its service, IKEA scrambled up these four pictures to present a customer pain point in a funny way. The short text is perfect to get the message across as the words “happy to help” and “our assembly service” are stressed in bold. This is a great example of using creativity to promote your business in a simple way. Hybrid Marketing Strategies Up to now, we saw some great online and offline tactics to promote your business. Nevertheless, there are more ways to position your brand in front of your target audience. In this section, we’ll see how you can combine some of the above actions to create a hybrid marketing strategy. Let’s start! 9. QR Codes, Social Media & Sales Since their emergence, QR codes have found their way into marketing as a means to view product pages, webpages, send emails or even view a location. This simple marketing tool is very easy to create (know how to make a QR code) and use, as the only thing consumers need is to scan it and receive the message you’ve created for them. To take advantage of them for your marketing efforts, you can place them around your store and encourage your customers to scan and join you on social media. Then you can nurture your new followers with amazing content and convince them to return to your store. Apart from that, you can also use QR codes in magazines and ads to lead your potential shoppers to dedicated landing pages where they’ll find a special incentive. Example - Smarteyes' QR Codes Smarteyes has found a clever way to connect offline with online user experiences. The brand used a QR code in a magazine featuring one of their sunglasses. Readers who come across it can scan the code on the left and get redirected to the product page where they can instantly purchase the product. 10. Online Coupons & Email Marketing Email is the best way to reach your subscribers with targeted promotions and messages. Brands usually deliver special codes to thank customers for being loyal to their business. Most of them are for online purchases but what if you could give your shoppers the chance to use your coupon in-store too? According to statistics, 33% of consumers claim that they prefer shopping from a physical store as they like checking the products before purchasing. So why not give them the chance to do so by adding a barcode to your email? Customers can print or show it via their mobile and enjoy the coupon, improving their in-store user experience. Example - Loft Online & In-store Coupon Loft has implemented the above marketing strategy, giving its subscribers the chance to get 15% off their purchase by adding a code and a barcode for in-store shopping. This way subscribers can choose the way they want to use the coupon, leaving no room for dissatisfied customers. 11. Email, Social Media & Event Marketing As mentioned above, social media can be a great source of visibility for your brand. You can post engaging content, collaborate with influencers and even create paid ads to retarget your audience. So what happens when you combine it with email and events marketing? You get a boost in your brand awareness, word of mouth, and sales. To make this union work, you need to set up various points around your store where shoppers can take pictures and share them on social media. For example, you can create a selfie spot and then prompt them to post it on Instagram with a hashtag. Encouraging them to interact with the event space and share their experience will offer you the chance to collect user-generated content. UGC is perfect for boosting your authenticity as a brand, establishing bonds with your community, and letting your followers speak on your behalf. Lastly, you can include a photo booth and let your attendees take pictures and share them through email and text. Example - Morphe x James Charles Launch A great example comes from Morphe, a beauty brand that organized an in-store event to promote its collab with influencer James Charles. The event included a digital photo booth with branded email and text sharing. This way, whoever received the picture could find out about the new product. Creating A Successful Marketing Strategy In this post, we covered some of the most popular tactics you can use to promote your business. Of course, to do so, make sure to find your target market and create your buyer personas first. Then, you can start exploring your options. Online marketing strategies like email, social media, and paid ads are perfect for reaching a big audience, they are cost-effective and will help you grow fast. Using offline tactics like guerilla marketing and events will also contribute to boosting your brand awareness through unique messages. Nevertheless, if you want to take your marketing a step further, make sure to combine the best of both worlds. This way you will expand your reach and offer your customers better user experiences. Are you ready to set your marketing efforts in motion? Make sure to get a reliable email marketing tool to help you along the way by signing up for a Moosend account. Now you are ready to go! --- ### Online Marketing: Definition, Benefits & Strategies [2025] > Discover the best online marketing strategies you need to increase your brand awareness and conversions, including SEO, email, and more. - Published: 2022-04-15 - Modified: 2025-05-08 - URL: https://moosend.com/blog/online-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Online marketing is one of the most popular forms of promoting your business or start-up using digital marketing channels such as SEO, email, social, ad campaigns, and so on. Compared with traditional marketing, it offers you the chance to reach a wider audience, regardless of location or time. This practice will help you increase brand awareness, build connections with potential customers and turn them into loyal advocates of your brand. In this guide, we are going to see: What internet marketing is The benefits of using it How to do it the right way Without further ado, let’s get right to it. What is Online Marketing? Online or internet marketing is a strategy that entails using digital channels to reach your audience. In comparison to traditional marketing, this method is more cost-effective and has better chances of increasing brand awareness through personalized messages. To get started with this marketing strategy, business owners need a website and the right tools to create marketing campaigns that will capture, nurture and convert their potential customers. Benefits Of Online Marketing For Businesses Apart from cost-efficiency, using this digital marketing strategy has a plethora of benefits you need to look into. To sum them up, here are the advantages you will reap if you get started with it: Better user experiences through personalized campaigns Measurable results via marketing metrics A plethora of online marketing channels to reach your audience Optimization options to increase your conversion rate Better relationships with your target audience Apart from these, using online means to promote your business is the trend of our times. As you may have noticed, the majority of consumers use social media and email to get in touch with their favorite brands and receive updates about new products and offers. Missing out on the opportunity to leverage this trend will be a big loss for any large enterprise or small business that wants to scale. So now that we explored some of the benefits of internet marketing, it's time to discover the best strategies you can use. Best Online Marketing Channels Here are the best digital marketing channels that we are going to cover in this post: Search engine optimization (SEO) Content marketing Email marketing Social media marketing Paid advertising Webinar & podcast marketing Mobile marketing Affiliate marketing If you’re interested in a particular one, make sure to click on it to find out more. Otherwise, let’s start from the beginning. How To Do Online Marketing Before we begin, it is essential to know that this type of marketing requires content. This can be anything from blog posts, videos, and more, meant to educate your target audience and convince it that your product/service is worth its time and money. From creating valuable pieces for your customers to distributing to them, let's find out the strategies that will help you succeed, starting with SEO. 1. Search Engine Optimization (SEO) Getting started with SEO isn’t rocket science but it requires you to be familiar with a few things to fully grasp it. In short, this strategy entails increasing your traffic through organic search engine results. To do so, though, you need to make sure that your web pages appear as high as possible in search engines. Before we learn more, let’s check some of the benefits of this channel: Offers quality traffic from interested users Increases website and business credibility Enhances your online presence Has a great return on investment (ROI) Sets the foundation for other strategies (content, PPC, etc. ) How To Do SEO Understanding search engine optimization will help you make a difference by discovering what internet users are searching for. So, before you start with content creation, you need to find the right keywords to target. For example, let’s say you have a hair product eCommerce business. To find the right terms to target, you need to start asking questions like: What hair products are people looking for? What is the demographic for each one of them? Which are the problems they seek to solve? How do people ask these questions (what words do they use? ) Based on these questions you can select the right keywords for your business. Here, targeting terms like “best shampoo for dry hair,” or “alternatives to X” are great ways to start. Of course, not every keyword offers the same opportunities. To maximize your SEO campaigns, you need to check two things: Search volume: an indicator showing how many people are searching for a specific term. Keyword difficulty: how long it will take to appear high in search engine results. The higher the volume, the more time it takes to rank. The next thing you need to do is to determine the type of content you have to deliver. Based on search intent, you can focus on blog posts, videos, tutorials, or even podcasts. It all depends on what satisfies your audience’s queries. To fully understand how to build an effective SEO strategy you can check out this beginner’s guide. Tools You’ll Need: Ahrefs, Google Trends, SEMRush, Google Search Console Example - Keyword Research Through Ahrefs Below you can see a simple keyword research example performed through Ahrefs. Here, we added the potential keyword we wanted to target for our hypothetical hair product eCommerce store. As you can see, the tool displays the difficulty and the volume: More specifically, “dry hair shampoo” has a medium KD and 1. 3K monthly searches which make it a good opportunity to target. Apart from that, tools like this will provide you with keyword ideas, and questions to help you create more targeted pieces of content for your audience. 2. Content Marketing After finding your keywords it’s time to plan your content strategy. Creating valuable pieces of content will help your business grow faster, building connections with your audience and solving their pain points without “forcing” them to buy something. That’s the magic of great content after all. If you do it right, your audience will keep coming for more, and, ultimately, take the desired action organically. How To Do Content Marketing To do content creation the right way you need to understand what your audience wants to read. This is possible through keyword research and existing customer feedback collection. You can start gathering demographic data to optimize your content, both in terms of language (focus on readability for young audiences), incentives, and supporting materials. When you have your outline, you can create an editorial calendar to keep everything in one place. This will help your content team be productive and know what they need to write to engage your audience. Then it’s time to craft your content piece. Below, you’ll find the most popular forms of content you can create for your business: Blog posts Videos (tutorials, explainers, etc. ) Case studies and infographics Webinars and podcasts Based on your goal, you can combine different forms of marketing content to give your audience the best possible experience. For instance, infusing your blog posts with videos is a simple way to showcase your products and provide tips. The last step is to distribute it by selecting the best channels to do so. Email marketing and social media are some of the most cost-effective ways to promote your content. We’ll get to them in a bit. Want to know more about content creation? Make sure to check our step-by-step content marketing guide. Tools You’ll Need: WordPress, Grammarly, Yoast, Google Docs, Ahrefs Example - Moosend’s Blog Adding content to your blog will help your target audience learn more about your product and find solutions to common problems. Here, Moosend uses its posts to educate users on email marketing topics, such as how to create newsletters, popup forms, email copy, and more. 3. Email Marketing Speaking of content distribution methods, did you know that email is one of the easiest and most cost-effective online marketing tools to use? With an ROI of $42 for every $1 spent on it, you can send your new pieces of content to your subscribers to nurture and convert them. But how do you create a successful email marketing strategy in the first place? Let’s see. How To Do Email Marketing To enjoy the benefits of this digital marketing channel you have to build an email list. You can start by adding a newsletter signup form on your homepage and product pages or create dedicated landing pages for lead generation. Whatever you choose, you are going to need an online form builder to craft the popup and an irresistible incentive/lead magnet to capture your visitor’s email address. Creating a list is easy but make sure to check the best practices to do so, like adding a double opt-in to keep it free from invalid emails and spam accounts. Moving on, now you can create your first email marketing campaign to promote your content. Using a dedicated email tool will allow you to: Create professional designs from scratch or use a newsletter template Automate your process through marketing automation Schedule your campaigns based on subscriber timezone Monitor important metrics (opens, CTR, conversion rate) These are only a few of the things you can do with an email marketing tool like Moosend or Mailchimp. Keep in mind that services that are difficult to handle and pricey will hinder your email marketing efforts. So before you choose one, make sure you do your research. If you need a great tool to get started, you can try Moosend’s email marketing automation software to take the email, form, and visual workflow editors out for a spin. For more on how to structure the perfect email marketing strategy for your business, check out our beginner-friendly guide. Tools You’ll Need: Email service provider (ESP), marketing automation software, online form builder, automated workflows Example - The Body Shop Email Campaign Emails are perfect for keeping in touch with your new customers. Based on your goals and KPIs you can craft a plethora of different marketing messages to: Welcome your new subscribers Re-engage your old customers Restore your revenue through cart abandonment messages Educate and share tips Promote special offers and deals Below, you can see how The Body Shop uses this online marketing channel to promote its special 20% off incentive: While it may look like a piece of cake to create a simple newsletter like the one above, the art of crafting effective emails entails various steps, starting with an effective email subject line. Then, you have to add valuable copy and place your CTAs strategically to increase your click-through rates and conversions. If you have no experience creating emails, you can see how it’s done in this simple guide on how to create newsletters. The Body Shop uses Moosend’s email builder to craft its email sequences. You can mimic its example by signing up for an account and trying the tool yourself. 4. Social Media Marketing Social media platforms have turned into one of the most efficient brand awareness and promotion tools. By creating targeted content, you can engage a large audience and boost your conversions regardless of time and space. Let’s see more below. How To Do Social Media Marketing As mentioned above, this form of marketing entails the creation of engaging social content for your target audience. However, you have to select the appropriate social media platforms to make it work. The first step is to find the ones your audience likes to use. Here you can see some of the most popular options used by millions of people: Facebook Instagram LinkedIn Pinterest Twitter When you find the ones your audience likes to use, you can start posting regularly. Your content should be engaging and valuable for your followers. Apart from that, you can also leverage the power of influencer marketing. This is a great way to increase your credibility and brand awareness by collaborating with influential people in your industry. These are some of the fundamentals of social media marketing. If you want to learn how to create a winning social strategy, don't hesitate to check out our comprehensive guide. Tools You’ll Need: Social media platforms, Buffer, Sproutscocial, Hootsuite Example - Organic Social Media Posting Below, you can see an example from Slim Jim’s Instagram profile. The brand uses posts like this one to engage and entertain its followers. As you can see, the post already has 460K views and multiple comments. While unconventional, this type of content is favored by Slim Jim’s audience who will participate in playful banter with the brand: 5. Paid Advertising Apart from the organic traffic streams (social media posting, content marketing, etc. ) you can also use paid means to promote your brand and products. This is possible through Pay-Per-Click advertising (PPC). As the name suggests, this online advertising strategy requires you to create a campaign and pay for each click you receive. How To Run PPC Ads As mentioned above, this strategy entails the creation of an ad. Most social media platforms offer you the option to run a variety of campaigns, with the most popular ones being Facebook Lead ads and Google Ads (formerly Google Adwords). When you pick your channel, you can start targeting your audience with specific messages. For instance, if your audience is men between the ages of 40 and 60 you can create a Facebook ad to increase brand awareness and conversions. To run a Google Ads campaign, you need to target specific keywords. To do that you have to make a PPC keyword list that is relevant to your business/product terms. While you have to pay to use this channel, PPC marketing is a great way to expand your new customer base with targeted content. So even if you pay, let’s say, $4 per click, your PPC campaign may result in a $100 sale, which is a $96 dollar profit. Display advertising is one of the most popular tactics that every business owner can use to boost their brand awareness effortlessly. Tools You’ll Need: SEMruch, Google Ads Editor, SpyFu, Leadpages Example - Google Ads Campaign Google Ads is a useful tool that all industries can leverage. To improve the performance of your Google Ads campaign, it's essential to focus on Google Ads optimization techniques. In the following example, you can see how real estate agencies use it to target keywords like “properties for sale in California:" The more relevant the term you’re targeting to the user’s query, the more chances they have to click on your campaign and take the desired action that will lead to conversion. What about SEM? Apart from SEO, you also have at your disposal a marketing tactic called Search Engine Marketing. SEM is a form of online marketing that lets you boost your organic traffic and visibility through paid ads. As you can guess, search engine marketing focuses on optimizing paid adverting campaigns to boost conversions. Here are some of the most popular SEM campaigns you can use: Display ads Gmail ads Youtube ads Search ads Interested in learning more about SEM? Check out this comprehensive guide to find out what it entails. 6. Webinar & Podcast Marketing These two forms of marketing aim at educating potential and new customers to turn them into loyal advocates of your business. When it comes to webinar marketing, there are different types to choose from based on your goals: List building events to expand your subscriber base Thought leadership webinars to build authority Lead nurturing events to educate the viewer Conversion webinars to boost sales You can use your content to establish yourself in front of your audience and increase your brand awareness. Similarly, podcast marketing is great for building a community and educating it about different topics in your niche. How To Do Webinar Marketing Hosting a great webinar requires the right equipment (internet connection, webcam, etc. ) and a few handy tools to make sure everything runs smoothly. The first thing you need is to find a topic for your audience and select the right webinar type depending on where your audience is in the customer journey. Next, you have to create your agenda and your talking points along with a strong value proposition and call-to-action. When you have everything in place you can use a webinar platform to host it. Of course, you will also need to promote your event. The easiest way to do it is to use email marketing and social media to boost your registration rate. Combining your online marketing tools is a must marketing tactic you need to keep in mind if you want to scale your business. If you want to learn more about webinar marketing, make sure to check out this guide. Tools You’ll Need: Livestorm, WebinarJam, Email marketing tool, Social media platforms Example - Thought Leadership Webinar To establish itself as a thought leader, Microsoft hosted a webinar called “Speaking of Security: Privacy Compliance. ” This webinar is meant to increase the company’s authority and provide its audience with valuable information about a serious matter: How To Do Podcast Marketing Starting a podcast is fairly simple. The first step is to find a podcast topic to commit to. Then, choose a name and create an attractive description to intrigue your audience. Next, you need to select your audiovisual elements to make your podcast stand out, like your podcast artwork and music. Moreover, you also have to buy your equipment, including your podcast software and hosting service to set it up. After you have everything ready, you can start recording your episodes and then promote them through social media and email. If you want to find out more about how to create a podcast, check out this resource. Tools You’ll Need: Music production and audio editing software, Podcast hosting service Example - Marketing School Podcast Marketing School is a collaborative podcast between Neil Patel and Eric Siu, offering actionable advice around marketing. The duo covers a variety of topics to help business owners improve their marketing tactics and drive positive results: 7. Mobile Marketing Here is another popular digital marketing channel you can use to boost your engagement. Mobile marketing aims at reaching your audience on their mobile devices, including smartphones and tablets. According to data, 83. 72% of people have a smartphone today, so using this online marketing tactic to promote products and special offers is a no-brainer both for retail and eCommerce businesses. How To Do Mobile Marketing First off, this form of marketing includes a variety of different types. Every single one of them has different benefits to consider. Let’s take a look at some of them: Mobile-optimized websites: make your web pages responsive to ensure that your visitors will have a great user experience. In-app marketing: leverage this form of marketing to promote your products on existing apps. You can use banners and video Adwords to increase your visibility. Location-based marketing: use GPS to target your audience with location-based content for a more personalized experience. SMS marketing: target your customers with text messages to give them special offers and coupons. Of course, there are more mobile marketing tactics to consider like mobile video marketing. What you choose depends on your goals and KPIs. For more tips and strategies, you can check out this guide by Neil Patel. Tools You’ll Need: Social marketing tools for mobile, Google Analytics, Mobile Pay, etc. Example - Promotional SMS Campaign Sending special promotions to your customers through text messages is a great way to get them to act. Also, compared to emails, text messages can be seen as a more friendly and immediate way to approach them. There’s a catch, though. Before you send them your campaign, make sure that they have opted to receive it; otherwise, you may find yourself getting blocked. Below, you can see a great example by Jenni Kayne, giving a 20% as a thank you for being a member of its community: Make sure to learn everything about SMS, too, by visiting our beginner-friendly SMS marketing strategy guide. 8. Affiliate Marketing This form of marketing is based on the idea that someone else will promote your product/service in exchange for a commission. Affiliate marketing is a very popular method of earning money online, so a lot of people will turn into affiliates to power up their passive income. How To Create An Affiliate Program To leverage the power of affiliate marketing, you need to select the products you want to add to your program. Usually, those with a high average order value (AOV) are a great fit. Next, you need to come up with your affiliate pricing and commission model. When it comes to the latter, there are three options to choose from: Flat: a fixed commission earned after each sale Recurring: affiliates get a commission every time someone renews their subscription (usually in SaaS) Hybrid: a combination of the two After you select your commission model, you have to get an affiliate management app to set up your new program. Then, you can start recruiting new affiliates to help you promote your business. Need to know more about affiliate marketing? Here’s a simple guide to do it. Tools You’ll Need: ShareASale, Partnerstack, Ahrefs, Sumo Example - Shopify Affiliate Program Your affiliate program will need a dedicated webpage with all the necessary information, such as your commission rate and type, cookie duration, payout method, and signup process. Here’s Shopify’s affiliate program to get an idea of how you should structure your own: Getting Started With Online Marketing As you saw, there are a plethora of internet marketing tactics you can use to increase your brand awareness and conversions. The best thing about it, though, is that everyone can use it regardless of industry. To start enjoying the benefits of this form of marketing you just need a website. Then you can start creating your content, promoting it through social media and email, educating your new customers, and even building a group of skilled affiliates to boost your sales. Whatever you choose, keep in mind that combining the above strategies is the best way to succeed. So don’t be afraid to experiment with them for better results. And if you need a great email marketing tool to start learning the ropes, you can sign up for a Moosend account and take the service out for a spin. The choice is yours so now get ready to take the world of online marketing by storm! --- ### The Best Time To Post On Instagram [Update September 2025] > What are the best times to post on Instagram to maximize engagement? Find actionable tips to craft your own successful posting formula! With industry data. - Published: 2022-04-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-times-to-post-on-instagram/ - Categories: Social Media - Tags: Social Media - Levels: Beginner Imagine that you have an eCommerce store selling clothes and accessories and have just shot a beautiful photo of your latest products. When are the best times to post it on Instagram to secure a higher engagement rate? Instagram’s algorithm puts a set of criteria such as recency, interest, and interaction into motion to “decide” which content to boost, which is hard to control. Here, we’ve collected valuable info about the best days to post based on industry and type of content to help you out. Finally, we’ll share some tips on determining the optimal times to draw your Instagram followers’ attention. Let’s begin this meaningful scroll-down! Best Times To Post On Instagram: Days Of The Week Unfortunately, there is no magical recipe for the ideal time to share Instagram posts. And when operating at different time zones, things can become even more tricky to handle. Thankfully, certain businesses in the social media management industry have done their research to bridge that gap and give you some great starting points for your posting schedule. Let’s compare four different sources: 1. Sprout Social First off, let’s see a heatmap by Sprout Social demonstrating Instagram global engagement. Here’s what we discovered based on the graph: Best day: Tuesday Worst day: Sunday Best time of day: 11 am Weekdays are more popular for successful Instagram posting, with a peak around midday. After users have completed their first morning tasks, they use their Instagram accounts to pass the time during their lunch break. As for the best day, Tuesday seems to win the race! Even though weekends are for chilling out, engagement drops as people make more room for leisure activities, leaving their social media temporarily on hold. But as you’ll find out later on, there is no consensus on this matter. 2. Later And off to Later, we go! After analyzing over 35M posts (excluding reels and IGTV posts), they found some contradictory results compared with the previous source, favoring weekends this time. In brief, here’s what they found: Best day: Sunday Worst day: Wednesday Best time of day: 3-6 am So, according to Later, it’s best to schedule Instagram posts when the competition is at its lowest to avoid getting lost in the clutter. Hopefully, when your followers wake up, they’ll run into your post and remember it for the rest of the day. Moreover, based on their findings, you can get into the flow of the weekend’s relaxed spirit with your beautiful posts and draw your follower’s attention. Finally, Later collected data about the best posting time based on your time zone. 3. Hootsuite What does Hootsuite have to say about all this? Let’s dive into their data that overlap with those by Sprout Social to some extent: Best day: Wednesday Best time of the day: 8 am to 12 pm PST and 4-5 pm PST Here, we observe higher engagement amidst the workweek again. According to this social media marketing business, you can start posting early in the morning up to midday and then after the workday ends for maximum results. 4. ExpertVoice And finally, we’ll present some data by ExpertVoice, to clear things out a bit more: Best day: Wednesday Worst day: Monday Best time of the day: 5 am, 11 am & 3 pm At ExpertVoice they also agree that Wednesday is the best day to promote your business account. Top timeslots range from early in the morning to 3 pm. Did we confuse you? We hope not! Instead, use this more like a compass to experiment with different timeslots until you find what works for you and optimize your Instagram marketing strategy accordingly. 5. Hopper HQ After analyzing tens of millions of posts across 70+ countries, Hopper HQ found that the average best time to post depends on the day: Monday to Friday 7am – 9am (morning commute) 12pm – 2pm (lunch hours) 5pm – 6pm (end of the workday) 9pm – 11pm (bedtime scrolling) Saturday & Sunday 9am – 11am 2pm – 5pm The average best times to post listed above are a great place to start, but those times may vary based on your followers, their time zones, and locations. The Hopper HQ analytics tool works out the best time to post on Instagram for you and your audience based on your unique follower activity and post engagement. Publishing your posts at the time when the majority of your followers are online and active increases the chance of more people seeing your post and thus giving you better reach and engagement. Best Times To Post On Instagram For Different Industries Are you looking for data that apply to your niche? In this section, we’ve gathered information about Instagram engagement for various industries from a dedicated survey by Sprout Social: Retail Promoting your goods on Instagram is not always a piece of cake, but those who’ve found the silver lining will ensure you that it’s worth trying. Influencer marketing can enable you to elevate this process and lead new and existing customers to your checkout page. Here's a pro tip by our Digital Marketing Manager at Moosend, Zina Panagopoulou: “If you’re a B2C business, consider promoting your products near paydays. This way you’ll get in front of your customers when they’re most willing to spend. ” Interested in attracting consumers in search of retail products? Here are some days and timeslots to kick off: Best days and times: Wednesday at 3 pm and Friday between 11 am - 12 pm Tech More and more tech and software development organizations resort to Instagram to boost brand awareness and showcase their products/services to potential and current customers. This is also the case for other B2B brands that wish to nurture communications with their Instagram followers to benefit down the road. If you find yourself in this scenario, here’s another cheat sheet for you: Best days and times: Monday 10-11 am and 8 pm. , and Tuesday 12 pm Non-Profit Non-profit organizations need to establish a stable social media presence for a good cause. Therefore, it’s important to ensure that your posts reach your Instagram audience as much as possible by monitoring when engagement is at its peak. Best days and times: Wednesday from 10 am to 6 pm Media Media brands rely significantly on their social media strategy to build a steady relationship with customers and followers. So when should they post to their Instagram feed to ensure consistent engagement and reap its benefits? There seems to be a variety here, with many days on the table. Perhaps this is because of the nature of the content, covering mainly news: Best days and times: Tuesday at 1 pm, Wednesday at 11 am, and Thursday at 8-9 am Hospitality How can hospitality brands use their Instagram business profile to update their customers and prospects on their latest news? Think about how beautiful images and videos can attract your audience, keep them coming back to you, and spread the word to their loved ones. So which days work best for this industry? Best days and times: Wednesday at 12 pm and Friday from 8 am to 12 pm Travel & Tourism Similarly, if you operate in the tourism or travel industry, you may want to make the most of this channel to boost brand awareness and bookings. You can even use it to provide potential customers with incentives such as giveaways and offers, combined with other practices such as email marketing. Let’s see what Sprout Social suggested in this case: Best days and times: Thursday at 7 am Education Even though education engagement has fewer peak times, it’s still worth posting Instagram content for your beloved followers. Always remember to tailor your content to your buyer personas for maximum results. For example, if you lead a university’s marketing team, your content should appeal to teenagers and young adults while speaking to parents’ hearts, too. Best days and times: Thursday at 2 pm and Friday at 4 am Healthcare And finally, let’s move to the healthcare sector. As a healthcare organization, it's essential to promote your services on different channels to find people where they usually hang out. OK, but when exactly should you do this? Best days and times: Sunday 8 - 9 am, Monday at 9 am, 2 pm & 5 pm, and Tuesday 8-9 pm But what happens with other types of Instagram content? Do these dates and time slots still apply? Let’s dive more into this in the next section. Best Time To Post Reels On Instagram Do you want to create fun, engaging, and snackable content for Instagram? Then you should opt for the so-called reels that are no more than 60 seconds. Instagram reels receive 22% higher engagement compared with regular videos. So if you want to enhance your storytelling to get better results, consider adding them to your existing strategy. As for when to post them, you have plenty of options to choose from: Best Time For Instagram Videos & IGTV If you’re a fan of old-school videos and have figured out that they work perfectly for your audience, you’re probably wondering when to post them on your feed. If you want your audience to pay attention and watch them until the end, you should consider sharing them when they have plenty of free time. In a nutshell, it’s best to post them early in the morning or in the late afternoon to ensure that your viewers will stay committed to it. The same rule applies to IGTV. In this case, Wednesday around 8 pm seems to prevail in terms of expected engagement! Best Time To Upload Instagram Stories Instagram stories have become very popular over the years, enabling users to post content that lasts for 24 hours and then automatically disappears. Overall, businesses can experiment with different types of content on IG stories to see what attracts their viewers the most. They can also share more casual posts and videos to establish a more authentic interaction with the audience. But is there a specific day and time to upload them to maximize your reach? In this case, follow the global engagement stats shared at the beginning to post your stories at the day and time when most people are engaged. In short, workdays around midday would be a great start! Best Time To Go Live On Instagram Nothing beats the feeling of watching something happening in real-time. When your followers join an Instagram live, they can interact with you while being part of a joint. Many businesses bring guests to create more valuable content for their customers when they see fit, in the form of collabs. Therefore, if you want to strengthen your bonding with them, you should go for it once in a while. To keep your viewers aboard, prefer to go live when they usually have free time so that they’re able to join, for example, in the afternoon when they’re usually done with work and other responsibilities. How To Post On Instagram For Maximum Engagement All this info can be beneficial for businesses that have just launched their Instagram strategy to increase their reach and engagement. But as you can tell, every business is unique, and so is its target audience. So how can you determine your best time to post on Instagram? Join us to find out: 1. Monitor Instagram Insights There’s no better way to find what works and needs improvement than tracking your Instagram analytics. Instagram Insights include important metrics showing specific patterns around your follower’s behavior. So spot which posts your followers interacted the most with and start analyzing them. When did you make that post, and what does it portray? Is there a stable pattern to capitalize on in the future? Combine that data and see what it tells you for each of the content types you share, from images to stories, etc. However, don’t hesitate to experiment with different content and posting times considering that better is the enemy of good. Consistency is vital, but occasionally breaking it can give you more creative output, resulting in a new significant trend. 2. Get To Know Your Target Audience How well aware are you of your buyer personas and their average customer journey? Knowing your followers’ demographics, interests, and location can be game-changing for your go-to-market strategy. To figure out when they're most likely to scroll and engage with your Instagram content, imagine what their daily life looks like. Do they spend time commuting? Do they have children to care for? All this info is essential to understand your persona’s consumer habits and make the necessary adjustments to your posting schedule if needed. Moreover, collect data about their Instagram behavior to see how it’s best to move on in the long run. How often do they log in to Instagram? What types of accounts do they follow and when is their engagement with them at its peak? All this valuable info will show you a clearer pathway to Instagram triumph. Ready to build your customer map? Start with this simple sheet and find your way into your customers’ heads and hearts. 3. Create Compelling Instagram Content If you want to stand out from the crowd on your customer’s Instagram feed, you should craft beautiful, relevant, and unique content. Why? Because competition is high and it takes just milliseconds to claim your followers’ attention. Combine all the info shared earlier about your target audiences’ interests and behavior to determine which type of content would be more appealing to them. Once you decide, your top priority should be the quality of the image or video you post and the meaning it portrays. Dare to play with the filters to find what suits you best. Moreover, you create branded content for your audience and even give them something to wait for. We do this consistently at Moosend through our Marketing lab episodes, giving valuable digital marketing tips to businesses, often in collaboration with other top brands. Finally, enhance your post with perfect copy - emojis are always welcome! - to ensure that you get your customers on the same page with you. 4. Track your High Performing Competitors You’d better watch what your competitors do if you want to stay relevant and up-to-date with your content. Apart from the explicit material they share, look at what their followers interact the most with. Of course, it’s more important to track social media accounts with high popularity and engagement, but don’t hesitate to look at smaller accounts, as they may inspire you to do something different, innovative, and unique. Lastly, drive inspiration from brands that are not direct competitors but belong in your niche market as your buyer personas might be similar or even the same as yours. Capitalize on them but remember to bring your authenticity to the table before your next post. 5. Pick A Social Media Platform Social media scheduling tools and platforms can help you streamline your Instagram posting and save time from back and forths. Once you find the perfect day and time to upload your brand new posts, schedule them inside the platform and return to view how your organic and paid campaigns performed. Here are some relevant tools to consider: Sprout Social Buffer Later SocialBee Hootsuite Most of those tools give you access to analytics and reporting tools to better grasp the performance of your posts and ensure that your post scheduling is indeed effective. Best Time To Post On Instagram FAQs Are you ready for a quick round of frequently asked questions around our topic before the curtain falls? There you go! 1. When should I post on Instagram, in the morning or at night? In most cases, it’s best to post in the morning or around midday. However, each business is unique. Monitor what works best for your audience and which timeframe is more suitable for you. 2. Should I post every day on Instagram? Daily presence is essential to maximize your reach and build a stable interaction with your audience. So if you have the resources, certainly go for it. Three posts per day would be a maximum through to avoid wearing your followers out. 3. What is the worst time to post on Instagram? Even though there is no real consensus on that, Sunday is not a very popular day for new posts based on the global engagement findings. Yet, some brands seem to favor this day, as people scroll more freely on weekends. 4. Is Monday a good day for Instagram posting? Even though Monday is not the most popular day for Instagram engagement, it seems to work really well for businesses in the tech industry. For other sectors, even though it’s a rather slow day, engagement rises between 1 and 4 pm. --- ### How InsuranceMarket Creates Advanced Email Performance Reports with Moosend’s API & Google Data Studio > Take advantage of Moosend's advanced API and Google Suite to create custom email reports for your business in 3 simple steps. - Published: 2022-04-08 - Modified: 2024-12-26 - URL: https://moosend.com/blog/insurancemarket-case-study/ - Categories: Email Marketing - Tags: Case Study Using powerful reporting and analytics is one of the best ways to keep track of your digital marketing efforts. Not only that but collecting insightful data enables you to predict their next move and plan for the future, monitor email performance, and help you make better business decisions. Keeping track of your engagement is crucial. But did you know that you can take your reporting to the next level with a few simple steps? In this post, you will learn how you can use Moosend’s API to automatically build and update informative dashboards that generate data-informed insights. Let's see! How To Create Custom Reporting Trends As mentioned above, creating email reports will let you track important email marketing metrics, including your: Open rates Click-throughs (CTR) Conversions Unsubscribes Now if you are familiar with Moosend’s Custom Reports you probably know that there is no widget that shows the trend of a metric over a period of time (weekly, monthly, yearly). Thankfully there’s a simple solution to do it until the actual feature rolls out! Moosend’s comprehensive API will allow you to extract the data you want and build the report/dashboard you need. To show you how it’s done, we are going to use Insurancemarket’s simple and efficient solution that everyone can replicate. Ready to create your personalized dashboard to keep your data organized for easier monitoring and sharing? Let’s do this! Step 1: Find Your Moosend API Key & Create A Google Apps Script The first step is to open a new Google Sheet and then go to “Extensions. ” Then, you need to click on the “Apps Script” option as you can see in the image below: A new window will open and you will be transferred to the Apps Script platform. Here, you need to copy and paste the following code as seen below: //made with --- ### 370+ Original Ecommerce Email Subject Lines To Increase Your Open Rates > Increase your open rates with our ultimate list of 370+ original eCommerce email subject lines! Examples and optimization tips included. - Published: 2022-04-04 - Modified: 2025-04-30 - URL: https://moosend.com/blog/ecommerce-email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Writing eCommerce email subject lines can be a headache sometimes. And while crafting them can be troublesome, their importance is paramount as they can be the deciding factor affecting the open rates of your campaigns! If only there was a subject line inspiration paradise to boost email open rates and your confidence... Only that there is! Here we’ll give you: the top eCommerce email subject lines an easy way to optimize your eCommerce subject lines eCommerce subject lines examples from well-known brands... plus a bonus cheat sheet with more eCommerce email subject lines in case you need extra inspiration for your newsletters and blog posts! Best eCommerce Email Subject Lines Ecommerce email marketing is highly competitive and brands try to grab the users’ attention and win over their competitors by crafting original subject lines. Especially for eCommerce stores, a great email subject line works as a good first impression that leads towards a successful conversion. Below, we’ve compiled a list with the best subject lines from reputable brands and we’ve categorized them according to use case. You can also find the complete list of eCommerce email subject lines here! Welcome to the (brand) community! Here's your welcome gift You're in! Thanks for signing up! Thanks for joining us! Wondering how (brand) works? Hi (name)! Welcome to (brand). There’s more to unlock, (name) (name), let’s get you moving! New to Our (Curious) World? Ready to step up? Welcome to (brand). Welcome! Here are the top 5 things you should know. Here’s how to get started:4 Ways to Get Started with (brand). A warm welcome You're part of the family now We heard you wanted us in your inbox Enjoy 15% off your first purchase. Our welcome to you! Boom - you're in Stopping by to say hi Welcome to (brand). Open for your exclusive offer A Welcome Gift Just For You... Welcome to (brand)! Make yourself at home. Looks like you'll fit right in here let's start this off with a gift: enjoy 15% off your next purchase. Welcome to our world Welcome! I have a question for you... You're in, gorgeous! A welcome note from me Welcome to the party! How to get started with our tool Good decision. Welcome to our family We have a surprise for you You are in. Quick video inside You are going to love it. Our surprising welcome offer Welcome, We are glad to have you onboard We welcome you. Thanks for trusting us A personal hello Well, hellooo there. Here's extra 15% off, just for you. Last Day For A Free (product)! SAVE SAVE SAVE Don't Miss Out: (product) for just $20 Up to 30% off your first (product) Get 40% OFF to level up your 2020 Last call for our Sale... Your Discount Disappears in Three Hours. This weekend only: extra 50% OFF sale! Explore your obsession with this exclusive treat Last day to get our best offer ever! (name), your special offer has arrived! We rarely do this... (hint: $50! ) Use it or lose it, 30% off final hours A special 20% off code, for a special someone... Only a few hours left to take 30% off (brand)! Final Hours! Don't get holiday FOMO! Early Access 50% OFF SALE 30% OFF will be gone in a flurry An Even Bigger Gift For You Today Claim Your Free Gift From Us How about a discount code? Because everyone likes a great deal Due to overwhelming demand, we're adding 12 more hours to this sale 30% off sale ends tomorrow! celebrate the long weekend with a treat. Mark your calendar for up to 60% OFF! This email = your exclusive access to our private sale Going... going... gone We thought you could use this... Winter Sale | Thousands of comics -50% Coupon alert! Extra savings on under US $10 items backpacks recommended for you (code included! ) Umm hello? You forgot something! Hey, you forgot something... Still want them? Leave something behind? You know you want them. Missing something? is selling fast: Complete your purchase now. Don't miss out: Only left in stock. Still thinking it over? Need help making a decision? The items in your cart are going, going... Forget to check out? Your cart misses you! Oh no! You left something behind. You’re so close! Ready to complete your purchase, ? Get your new favorite (product) in clicks! Did you like the (product) you were checking out? Hey . Was there a problem checking out? Oh no! Your cart is about to expire! Does This Belong To You? Need Help With Your Bags? We saved your cart for you Pending order at (brand) Owner of a Lonely Cart Your cart has a hard time letting go Your cart misses you like crazy (product) is here. Pre-order yours. Things are about to change! May We Introduce (product) -IMPORTANT UPDATE- The all-new (product) is here! In 24 hours. Our first ... Is this is the hottest product in the market? You have never liked your new so much. You look great in in these brand new Cheers to new product launches! ! We are crushing you with our new clothing range A new product that will not allow to pass on 27 percent off on your new product launches New product launch alert You've never seen a (product) like this You're on the list Weekly Exclusive Offers - Forecasting New Product Launch Product Launch: (product names) Meet your new (product)? Invitation: We are launching a new product this Friday! ! LAUNCH DAY: (product line) JUST LAUNCHED! (product line) Christmas Subject Lines Halloween Subject Lines Black Friday Subject Lines Valentine's Subject Lines How To Improve Your eCommerce Email Subject Lines Crafting good email subject lines can improve your open rates, and thus lead you to better click-through rates and conversions. This would be a significant boost in your digital marketing efforts. When competing against countless other brands in subscribers’ inboxes, leveraging the help of A. I. can be of significant help. To that end, there are subject line tester tools out there that provide useful recommendations you can implement and impress your email subscribers. One such free subject line tester is Refine. Its smart algorithm crunches data from email campaigns non-stop and it is able to provide recommendations across various industries as well as inform you about the estimated effectiveness of your subject line. Using this free tool is easy and effortless. Here is a quick how-to: 1. Choose an email subject line from our cheat sheet or craft your own. 2. Visit Refine and choose your industry and list size. Then copy and paste the subject line that you wish to optimize and click “Predict Now. ” You’ll get an estimate of the open rates and whether the subject line tester places you above or below the industry average. Also, you’re getting actionable recommendations to increase your email open rate! 3. Click on Try this” to apply the recommendation and then press “Predict Now. ” 4. Check the new estimation and optimize further (if needed). Your eCommerce subject line is now ready to reach its recipients! 23 Best eCommerce Email Subject Line Examples (Categorized) In the previous sections, we saw some of the best email subject lines from successful eCommerce businesses. To get the most out of your subject lines, they need to be aligned with the content of your marketing emails. Below we’ll see eCommerce campaign examples along with their subject lines to understand why they work well. Welcome Welcome email campaigns are sent when a user subscribes to the company newsletter or purchases a new product. These emails have higher open rates than other email types because the user is fully engaged upon receiving them. So, they’re very important for eCommerce. 1. Joybird Subject Line: Welcome to Joybird! Why it works: The subject line from Joybird is based on simplicity. Upon opening the email, the subscriber sees a welcoming message and a code for 25% off the first purchase. Along with the smart CTA copy, conversions are assured! The campaign: 2. IPSY Subject Line: Claim your free welcome gift. Why it works: IPSY's subject line uses actionable language (“claim”) while emphasizing the value the user gets (“free welcome gift”). There is also a sense of urgency implied, as we don’t know if this offer expires (unless we open the email). So, the subject line’s goal is achieved. The campaign: Birthday Birthday emails are easy-to-create automated email marketing campaigns that your customers will appreciate. Apart from wishing them a happy birthday, you give them a nice incentive (e. g. discount coupon) to make a purchase. 3. Clarks Subject Line: Your birthday gift is waiting! Why it works: Clarks' subject line plays with clever wording to achieve its goal to get the email opened. You immediately understand that it’s a birthday email while there is also an implied sense of urgency (since the gift is waiting). The campaign: 4. PopInABox Subject Line: It's Your PIAB Birthday Today! Why it works: This is an interesting subject line from PIAB. It celebrates your 1-year anniversary with the brand. Leveraging emojis at the beginning and at the end of the subject, it manages to attract attention. This marketing campaign is a great alternative to the classic birthday email. The campaign: Promotional Emails Promotional emails are the core of an eCommerce store’s marketing strategy. They feature special offers, limited-time sales, etc with the aim to persuade users into making a purchase. Promotional subject lines are particularly effective when they’re personalized and unexpected. 5. Sidemen Clothing Subject Line: The last of the SDMN x Mr. Men products! Why it works: Here Sidemen Clothing leverages the fear of missing out (FOMO) in their subject line. It’s the last chance for subscribers to purchase one of the products of the specific collaboration with Mr. Men. The “shocked” emoji adds more emphasis to the message. The campaign: 6. MVMT Subject Line: Final hours to save ‼ Why it works: This is a classic subject line of a sales email. MVMT wants to capitalize on the subscribers’ need to benefit from the sale and purchase in time. Opening the campaign, they face a countdown timer that nudges them further towards the desired action. The campaign: Cart abandonment Abandoned carts are probably the most serious pain point of eCommerce stores. Consequently, abandoned cart emails are the best way to restore otherwise lost revenue. The goal of these emails is to lead users back to the checkout and ideally encourage them to complete their orders. 7. MAC Cosmetics Subject Line: Awkwafina, Still Thinking About It? Why it works: Mac Cosmetics cleverly uses the subscriber’s name in the subject line to deliver a personalized message. The subject line is in the form of a question, trying to gently push subscribers into checking their carts again. What’s great about this campaign is its email design that favors mobile devices too. The campaign: 8. Fashion Nova Subject Line: Order Status: Incomplete Why it works: Fashion Nova’s subject line strikes the perfect balance between piquing curiosity and avoiding being spammy. One thing is for sure. Your subscribers will definitely open this campaign! The campaign: Anniversary Delivering email campaigns on a special occasion such as an anniversary establishes a bond with customers and gives them a solid reason to stay loyal to your brand. Here we’ll see some prime examples of that. 9. MOO Subject Line: We just called to say, HAPPY ANNIVERSARY! Why it works: In this example, MOO uses capital letters to give emphasis and catch the user’s attention. Simplicity is evident also inside the campaign, but this helps in getting the message across fast. The campaign: 10. bareMinerals Subject Line: Josie, your anniversary gift is waiting... Why it works: First of all, bareMinerals uses personalization with the subscriber’s name to make the anniversary campaign more intimate. Moreover, everyone likes a gift (here it’s 15% off) so people will be compelled to start filling up their shopping carts. The campaign: Thank You Automated thank you emails are extremely important for eCommerce businesses to reach out to their customers and express their gratitude for a number of reasons (e. g. a purchase, becoming a member). While it’s only a small gesture, it helps build a long-lasting relationship with the customer and boost brand loyalty. 11. Body Bliss Subject Line: Thanks for registering at Body Bliss Why it works: This automated thank you email from Body Bliss is the first email the subscriber receives upon creating an account. It is simple and elegant, and it encourages people to reply if they have any questions. The campaign: 12. The Body Shop Subject Line: Thanks for sharing so much love Why it works: The Body Shop has crafted a great thank you campaign. It stresses the love they’ve received from their valued customers. This love will be spread further through the brand’s donation to the community. Along with a similar social media campaign, the brand can show its “human side” and turn customers into raving fans. The campaign: Replenishment / Repeat Purchase Reminders These email campaigns are used in eCommerce to encourage recurring purchases. If you’re offering products that last for a specific amount of time or customers will need to restock them, then these campaigns are a must to keep a steady revenue stream. 13. MAC Cosmetics Subject Line: 10% off Auto-M∙A∙C! Refresh and replenish for spring. Why it works: The effectiveness of this subject line lies in the fact that it stresses the value the user gets (10% off). Furthermore, it uses actionable language (refresh and replenish) to further nudge email subscribers. The campaign: Product Recommendations These campaigns are a great way to target your email list with products they might like, thus having better conversion rates. They require some data on the user’s preferences and ideally the subscriber has to have made a purchase in the past. Creating a template that can be used for such campaigns makes things a lot easier. 14. Kate Spade Subject Line: backpacks recommended for you (code included! ) Why it works: Kate Spade’s subject line combines a series of elements to achieve maximum effectiveness. We have an emoji to attract attention, while the reader understands that a discount code is included before even opening the email. The campaign: Purchase Confirmation Order confirmation emails fall into the category of transactional emails. They are important for eCommerce since they let customers know that their order has been received. Moreover, they eliminate any anxiety as to whether everything went smoothly in the ordering process. By using a reliable SMTP relay service, your transactional emails will reach your subscribers’ inboxes and not the spam folder. 15. Amazon Subject Line: Your Amazon. de order of "Batman: The Long Halloween” and 2 more items Why it works: Amazon uses a standard subject line for its purchase confirmation email. Admittedly, these subject lines don’t require creativity. They just need to show who they’re from and potentially the items purchased. The campaign: Event These email campaigns are used to invite subscribers to all kinds of events such as an in-store experience, a webinar, etc. They promote engagement with the brand, while they are also a good opportunity to increase brand awareness. 16. MAC Cosmetics Subject Line: You’re invited to put our makeup to the test. Why it works: MAC Cosmetics challenges their subscribers/customers for an in-store experience with the brand. This is an excellent opportunity to establish a connection with their audience and turn them into loyal followers. The campaign: 17. Apple Subject Line: Join us for a special Apple Event. Why it works: Apple’s subject line is simple and elegant without unnecessary information. Moreover, it has the serious tone that the company uses. Upon opening the campaign, the mystery isn’t fully revealed as the user needs to click on the campaign to learn more. The campaign: Travel The travel industry requires catchy subject lines to attract attention and elicit an emotional response from the subscribers. Otherwise, the email campaign might be ignored. Let’s see an example. 18. Vrbo Subject Line: Vacation days are coming your way Why it works: With this email subject line, Vrbo starts to warm up users for the upcoming vacation days and tries to encourage them to travel. Upon opening the email, the main message is “Dream vacations, made for you. ” So, the reader feels a “personal” connection with the brand. The campaign: Christmas The festive season of Christmas is a great opportunity for eCommerce brands to leverage the increased buying intent of customers. To succeed with email marketing though, your subject lines need to be more than unique due to the large number of emails subscribers receive. You can also check out our dedicated Christmas email subject lines resource! 19. Cokodive Subject Line: 3 hours left for XMAS SALE to end Why it works: Cokodive leverages urgency and emojis to catch the reader’s eye and attention. The capital letters also help in that aspect. Moreover, this subject line lets the company send one more follow-up email, which will be the final moments of the sale (e. g it’s officially the last minute). The campaign: Easter Easter is an equally important holiday that brands can use in order to promote seasonal products and increase sales. 20. Fashion Nova Subject Line: Get Eggs-cited For Easter Why it works: Here Fashion Nova employs a smart pun to make the subject line stand out. The same style is also used inside the campaign with one of the headlines being “Going egg hunting. ” The campaign: Black Friday Black Friday is a period that customers expect huge sales and offers. For this reason, you need to be prepared to meet that expectation and peak their excitement through clever email subject lines. The complete list of Black Friday email subject lines can be found here. 21. Nutriseed Subject Line: BLACK FRIDAY IS ENDING SOON Why it works: Nutriseed uses capital letters to emphasize the message and create a sense of urgency. The use of the two black emojis creates a nice visual balance in the subject line. However, we should note that using too many capital letters can trigger the email clients’ spam filters. So, use them in moderation. The campaign: Valentines’ Day The season of love is undoubtedly the perfect time to interact and engage with your audience. They’ll be fiercely looking for gifts for their loved ones and as a result, you have to employ content marketing as well as your best subject lines to “satiate their appetite” for lovely presents! 22. Jeffree Star Cosmetics Subject Line: Something better than chocolates Why it works: Intriguing, to say the least! What could be better than chocolates dear Jeffree Star Cosmetics? No doubt this is a clever way to push subscribers towards clicking on this subject line. The campaign: Halloween Halloween subject lines usually tend to use smart puns or wordplays to spread fun and “spookiness. ” If you manage to create an engaging subject line, you’ll see your open rates skyrocketing. So, it’s a good idea to experiment with A/B testing. 23. Warby Parker Subject Line: Halloween on the brain Why it works: Warby Parker has created a stunning all-around Halloween email campaign. From visuals to email copy, everything blends nicely together. The CTA is also brilliant. This Halloween email subject line helps pique readers’ curiosity about why would Halloween occur on the brain. The campaign: --- ### Email Blacklist: Five Ways To Avoid It In 2025 > Learn what is an email blacklist, how to find if you are in one, where to look, and how to get your domain name whitelisted in simple steps. - Published: 2022-03-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-blacklist/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Advanced, Beginner, Intermediate Sending email campaigns to your subscribers is one of the best ways to nurture your relationship with them. Nevertheless, if for some reason you have a hard time reaching their inbox, then you may want to check whether you’ve ended up on a spam email blacklist. Getting flagged as spam is the worst thing that can happen when you run your email marketing strategy. Fret not, though, because this is a problem you can deal with in a few simple steps. In this guide, you’re going to learn: What is blacklisting How do you end up in one How to check if you are on a spam blocklist What to do and how to avoid it Now let’s start with the definition! What Is An Email Blacklist? A spam email blacklist, or spam trapping as you may know it, is essentially a filter that allows servers to determine whether a message is spam or not. When this filter labels you as a spammer, it will keep your messages in the spam folder and prevent you from reaching your subscribers' inbox. As a result, this will harm your email delivery rates and your email deliverability as a whole. How Do You Get Blacklisted? Well, if you send your audience suspicious messages, you will eventually end up on an email blocklist. Sometimes, though, your emails may end up in the spam folder despite you not being a spammer. Below, you'll find some of the most common reasons that your messages may get flagged as spam: Typos: common misspellings in your email contacts' addresses will eventually get you on a blocklist. Try to perform regular checks to catch typos and fix them. Spam traps: sending messages to emails that are actively monitored will cause suspicion as these recipients never opted for your campaigns. Spam words: campaigns with spammy email content and subject lines that look shady are more likely to end up in the spam folder. Hidden unsubscribe button: removing or hiding the unsubscribe link is a bad practice that will trigger multiple spam complaints. Poor email list hygiene: keeping a clean list is important to maintain a good email sender score. Make sure to perform regular checks and monitor your list closely. Sending high-volume emails: spammers usually send high-volume emails, so following the same practice will flag you as suspicious and then blacklist you. Now that you know what can get you blacklisted, let's see a few more things. What Happens When You Get Blacklisted? If your domain name ends up in a blocklist, Internet Service Providers (Gmail, Outlook, Yahoo, etc. ) will automatically detect it. So what happens after they find out that you are on an email blacklist? In short, your emails won't reach your audience and your subscribers will never see your email marketing messages and promotions. Moreover, as mentioned above, this will harm your email deliverability and your marketing efforts, resulting in a loss of time and effort. But how do you find out whether you’ve been blacklisted or not? Well, the first step is to monitor your email marketing campaign metrics on a regular basis. If you spot any rapid change in your open rates or click-throughs, then it’s time to take action. Let's find out more below. How To Check If You're In An Email Blacklist The first thing is to find the spamming filter and then request a blacklist removal for your IP address. This process is called delisting and we’ll see more about it in the section below. Now, if you suspect that you have ended up on a blocklist, you have to do an email blacklist check. You can start by performing a blacklist lookup in: Private blacklists: These include ISP blocklists. Yahoo and Outlook have their own unique spam filters. Public blocklists: These are lists accessible by everyone. Now that you know where to look, let’s see how to perform the check! The first thing you need is to use a dedicated blacklist checker like MXToolBox, Barracuda Reputation Block List, and Sender Score to go through the available blacklist databases out there. Here’s a list of the ISPs you can focus on: Gmail Outlook Verizon (AOL. com, Yahoo) Comcast Apart from ISPs, make sure to check the following Blacklists (RBL/DNSBL). RBL: A Real-time Blackhole List that allows email servers to run blacklist checks through Domain Name System (DNS) queries. DNSBL: Domain Name System Blacklists are spam lists that let website admins block messages from senders who have a history of spamming. Spamcop Spamhaus BarracudaCentral Invalument Now it's time to answer the most important question... What To Do If You End Up In An Email Blacklist After you find the blocklist that caught your domain name, you have to message the blacklist operator and ask for a whitelisting. Making a request may get you delisted immediately. However, sometimes this process can be lengthy and it will require additional steps as per the operator’s request. While it may take time, you need to complete this process to get your IP address whitelisted. In a nutshell, here are the two essential steps you need to follow: Contact the blocklist operator: submitting a form and contacting support will sadly be in vain if you don’t follow some of the best practices to improve your email deliverability. As mentioned above, operators may require further actions from you, so you will have to co-operate with them to delist your address from an IP blacklist. Clean your email list: after you get whitelisted, make sure to start a deep email list cleaning process to remove invalid email addresses, spammers, and any other suspicious accounts from your list. Repeat this process frequently to make sure that your list stays clean. 5 Ways To Avoid Getting Blacklisted Getting blacklisted means that you either followed a bad practice or something went wrong and your IP address got caught by the spam filters. As the saying goes, prevention is better than the cure, so make sure to follow these tips to you stay on the “white” side of things: 1. Maintain Good Email List Hygiene This process entails cleaning your lists from inactive and invalid email addresses. List cleaning should be performed on a regular basis to keep your mailing lists warm and free of spam accounts and disengaged users. To create a successful process, make sure to come up with a consistent plan, assigning a dedicated team member to overlook it and providing them with the right tools to do so. Moreover, you can streamline your email list hygiene efforts through marketing automation. For example, you can set up an automated workflow to remove bounced email addresses from your email list when they meet specific criteria. To take advantage of this tool, you need to get your hands on an email service provider offering the feature. Moosend and Mailchimp are among the best marketing automation options available in the market. You can easily try Moosend’s visual workflow builder today by signing up for a free account. 2. Use Double Opt-in To make sure that only valid email addresses end up on your list, you can take advantage of the double opt-in process. This registration method adds an extra step to your opt-in, enabling you to monitor who enters your email list to collect quality contacts. If you want to use this method, you need to enable it through your ESP’s settings. Then, all you have to do is to create a confirmation email for your potential subscribers. Here’s a very simple example by Creately: While the double opt-in method makes the signup process longer, it is essential to prevent bots and invalid email addresses from reaching your list. 3. Use Email Testing Software One of the best things you can do to keep your server’s IP address from getting blacklisted is to use a variety of testing tools to keep your lists clean, including: Email preview and email copy tests: to help you optimize your campaign content before you send your messages. Deliverability checker: to identify errors, run tests to your SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Email) records, mail server, and more. Email validation tools: to remove questionable email addresses from your list that will hinder your sender's score. A/B Testing: to reduce the number of disengaged subscribers by finding the type of content they like to see the most. Email Subject line tester: to craft more personalized and spam-free subject lines for your campaigns. Using dedicated tools will help you streamline the process and help you be on top of your email marketing game. 4. Don’t Buy Email Lists As you probably know, buying email lists from questionable sources is a bad email marketing practice you need to avoid at all costs. If you're wondering why you need to do that, purchasing lists from websites and third-party sources will have you emailing people who never opted for your campaigns. As a result, they will flag you as spam and get you on a blocklist since they never asked to be part of your email program. While creating an email list from scratch takes time and effort, doing it yourself at your own pace is more effective and risk-free. Tip: If you want to expand your email list faster, consider creating newsletter signup forms with valuable incentives, lead-generating landing pages, and even running social media campaigns! 5. Keep Your Server Free of Malware And Bots Last but not least, make sure that your server is healthy and free of malicious software and bots. By securing it you will protect it from users and programs that want to use your domain or IP address to send spam emails. The easiest way is to perform regular anti-malware checks and have a strong security system to detect any suspicious activity. Getting Off The Email Blacklist Ending up in an email domain blacklist will harm your sender score and your email deliverability. So if you accidentally end up on a blocklist, you need to follow the steps mentioned above to get your IP address delisted as soon as possible. Of course, make sure to use good email etiquette to avoid it in the first place. What’s more, you can use an ESP with a great sender score to prevent your messages from landing in the spam folder. Moosend’s platform has a score of 98%. So if you want to join the no-spam train, make sure to sign up for an account to kickstart your email marketing strategy the right way. --- ### How Much Does Email Marketing Cost? [September 2025] > So how much does a business spend on email marketing? Which are the factors that affect the cost? Solve the mystery today! - Published: 2022-03-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-cost/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Rumour has it that email marketing is one of the most effective business growth strategies. Email campaigns help marketers boost brand awareness, increase sales, and build solid relationships with customers. But how much does email marketing cost? This guide explores which elements affect email marketing costs to distribute your budget wisely. We also share the potential costs of email marketing agencies to see what suits you best. But first, let’s show you some top email marketing statistics to decide if it’s worth implementing for your business. Our Appetizer: Email Marketing Statistics Why is email marketing considered a top marketing tactic whatsoever? Have a look at these stats: The average email ROI is $42 for every dollar spent on email marketing campaigns. 49% of people said they’d like to receive weekly campaigns from their preferred brands. Automated campaigns get 320% more revenue compared to non-automated emails. Segmented emails can cause a 760% boost in return on investment. 74% of marketers stated that email engagement increases through targeted personalization. 59% of survey respondents said that marketing emails affected their purchase decisions, with half of them buying straight from those emails at least once monthly. Therefore, to increase your revenue, you can utilize email marketing tools like email automation and segmentation. Personalized marketing is all you need to deliver timely and relevant messages to your customers. Which Factors Affect Email Marketing Pricing? Email marketing can be game-changing, but let’s move to the granular aspects now and slowly get to our main point - email marketing costs. Here’s a breakdown of the factors that determine the pricing: 1. Email Marketing Software To streamline a successful email marketing process, the first move is to acquire an appropriate email marketing tool. Fortunately, there are many email marketing services to choose from, tailored to almost every business need and budget. Here are some examples to give you a clearer picture: Moosend and Constant Contact have monthly plans that start at $9 and $9. 99, respectively, which are great for small businesses experimenting with email marketing for the first time. Both platforms have plans suitable for enterprises, too. On the other hand, if you have a large business, you can opt for more expensive and sophisticated email service providers (ESPs) like Mailchimp and Hubspot, checking several marketing boxes, including CRM and lead gen solutions. For instance, Mailchimp’s standard pricing package is $20, while HubSpot's starts at $50. The good news is that most of those tools enable you to request a free trial to see for yourself how the process works and decide if it’s suitable for your team. Not to mention that some of them let you begin totally for free - e. g. , Brevo (formerly Sendinblue), SendPulse, etc. - but with limited features and functionality. Overall, it’s highly recommended to start with a platform and avoid using your regular internet service provider (ISP) like Gmail or Yahoo, even for a few emails. You may end up with a high spam and unsubscribe rate that will eventually damage your sender’s reputation. Plus, with email marketing tools, it’s easier to comply with data privacy rules. Looking for a thorough email marketing service guide? Click here for a shortcut! 2. Number of Subscribers Another significant element that will determine how much you’ll spend on your software is the size of your email lists. If you go to the pricing page on the websites of email marketing platforms, you’ll see that in most cases the price depends on the number of email subscribers you have. As you may understand, the longer your email list, the larger the price you’ll pay. The minimum of subscribers most platforms allow is 500-1,000. If your business is on a scaling mode, it’s crucial to check how these prices change for bigger lists. For example, ActiveCampaign starts at $15 per month for up to 500 subscribers and switches to $30 for 1,000 subscribers. At the same time, Moosend’s pricing for the same number of users is $9 and $16, respectively. Apart from the size, the quality of your email list matters, too. Εmail list cleaning is essential to keep your campaigns away from the spam folder and maintain a good deliverability score. There’s no need to pay a higher price for inactive contacts, as this can increase your bounce rate and put your sender's reputation at stake. 3. Email Marketing Features Another element that impacts the email marketing cost is the email marketing features you’ll select. Most email marketing tools include these capabilities in their plans, without extra charge. Here’s a brief feature list: Email templates and editor List segmentation Automation workflows CAN-SPAM compliance Real-time analytics Integrations A/B testing However, in some cases, there is an extra fee for features like transactional emails and custom reporting to look for, especially for cost-effective plans. Moreover, some marketing platforms with email capabilities have other features you may find useful for your outreach, like pop-ups and SMS transactions. So before you decide which platform to purchase, check their features and pricing page in-depth to see which can prove more useful based on your current and future plans. 4. Email Frequency & Volume How often do you plan to send email campaigns to your customers? Will you go for a monthly email blast or set up drip campaigns? And ultimately, how many emails do you plan to send? Many platforms like Moosend and GetResponse allow users to send unlimited emails to their subscribers based on the plan you’ve chosen, while others set a limit that can affect the pricing. This is even more evident in free plans when there’s usually a small sending limit for a restricted contact list. So if you’re uncertain about what tactic to follow, maybe it’s best to go for a more flexible plan based on the size of your email list to avoid switching plans from time to time. How Much Does An Email Marketing Agency Cost? Not all businesses manage their email marketing strategy in-house. Many prefer to employ freelancers or email marketing agencies to perform this process for them. But how much does this cost? In general, the rate depends on the email volume, frequency, and contact list size. On average, it can start from around $300 and reach up to $2,000 for large-sized businesses. Is it worth it? It depends on how you’ll manage to run this project independently. Most email marketing platforms are user-friendly, and with a bit of help from the support team, marketers can solve any issues that arise and set up beautiful campaigns that convert. However, it’s important to have a copywriter aboard who can showcase your brand as good as it gets through email newsletters. If you hire someone externally, add their hourly rate to your budget to figure out if it’s the best solution for you. Building An Omnichannel Experience Via Emails Apart from the obvious benefits shared earlier, email marketing can work in tandem with the rest of your marketing functions if done right, serving an omnichannel purpose. Most email marketing platforms enable users to build signup forms and landing pages for maximum lead generation without extra costs. You can use dedicated editors or templates to collect valuable customer information. Then you can lead them to your eCommerce website or other assets to keep nurturing them on the way to conversion. The best part? There’s no need to hire an email designer or pay any extra fees. The email marketing platform you’ve chosen is more than enough to make this omnichannel magic begin! Moreover, you will be able to elevate your brand awareness efforts through email marketing by bringing traffic to your social media channels and more customers to you! So if you find yourself sitting in a meeting room wondering how much email marketing will cost and if it’s worth it, it’s good to remember all its advantages and cheer up a bit! How To Measure Your Email Marketing ROI Let’s imagine that you’ve found out how email marketing will cost for your business and finally chosen your preferred service. Now you can use the average email marketing cost to measure your email ROI using the formula below: How will you know your tactics' success if you don’t frequently monitor them? However, finding your average gain can turn into a complex process. In a nutshell, here are the metrics that will show you how much you’ve earned: Open rates Click-through rates Website traffic Email-generated sales Conversion rates Impact on revenue To make sure that the results are accurate, apart from your email platform, collect data from Google Analytics or any similar tool you use. Then, based on your email marketing ROI, you can find ways to earn the biggest possible gain while you minimize the costs. This can include purchasing a new platform or building a more solid email strategy to turn even the most reluctant subscribers into customers. Ready To Calculate Your Email Marketing Cost? Long story short, if you’re looking for a cost-effective digital marketing strategy, then email marketing should be on your priority list. Ιt can help your business pivot, starting at a relatively low price. So search for your niche's top three email marketing solutions, examine their pricing pages, and find the most cost-effective service that suits your needs based on the factors shared earlier. Remember, essential features like marketing automation and segmentation usually belong in the package, but cross-check before moving to the checkout page. Did you know that Moosend is one of the cheapest email marketing services with excellent features and a high deliverability score? Sign up for a free trial today to see it for yourself! --- ### Email Marketing Guide For Nonprofits [2025] > From building your list to creating the right campaigns, today we learn how to build your first email marketing for nonprofits strategy. - Published: 2022-03-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-guide-for-nonprofits/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Doing email marketing for nonprofits is an effective way to keep in touch with your supporters, build connections, and lead them to action. As you probably know, email is one of the most powerful tools to engage your audience. Plus, it is cost-effective and easy-to-use, allowing NPOs to establish a line of communication with donors and subscribers. Today, we are going to see how to build a nonprofit email marketing strategy, by looking at: the benefits of email for NPOs strategies you need to follow effective email newsletter examples Without further ado, let’s roll! Benefits Of Email Marketing For Nonprofit Organizations Apart from the cost-effectiveness of email as a marketing tool, nonprofits can also use it to: build an audience of loyal supporters share news with them show them new action plans promote fundraising campaigns Email marketing has a plethora of benefits. Among others, you can create personalized messages for your supporters through two processes called segmentation and personalization. You can craft various email types to suit your needs, from awareness campaigns to thank you messages, and so on. Moreover, email is a powerful tool to increase your nonprofit website traffic and enhance your content. So you can use it to help your blog posts rank higher in search engines. And did we mention that email has the highest return on investment with an ROI of $42 for every $1 you spend? In a nutshell, email marketing is a simple, cost-efficient, and easy-to-grasp digital marketing strategy you can follow to promote your NPO. Below, let's see the tactics you can follow to start on the right foot. 7 Steps To Build A Nonprofit Email Marketing Strategy Now that you know some of the benefits of email marketing for nonprofits, it's time to check the best ways to make it a reality. 1. Start Building Your Email List A nurtured email marketing list is the first thing you need to set the gears in motion. To create it, you can use newsletter signup forms and landing pages to collect your potential donors’ and supporters' email addresses. The easiest way to do that is to add a popup to your website. You can choose the type you want to display (inline, floating box, etc) and the number of fields you like them to complete before they register. Remember, simple forms are more effective and less intrusive than complex popups with numerous fields. As a rule of thumb, try to create a very simple newsletter sign-up process to increase your registration rate and build your mailing list as fast as possible. Below, you can see an example by Doctors of the World: While speed is crucial to begin your email marketing efforts, having quality contacts is also an important thing to consider. To avoid spam accounts and invalid email addresses, things that will hinder your email deliverability (i. e. your ability to reach the inbox), you need to enable the double opt-in process. This extra step requires your visitors to verify their email addresses before they end up on your list. While it adds an extra step to the process, it’s crucial to make sure that your email lists are clean and engaged. Now to create the above lead capturing forms, you will need to get your hands on an online form builder. Using Moosend’s email marketing platform is a great idea to get started as it gives you one along with the email and landing page editors. This way, you won’t break the bank and get started with an easy-to-use tool that provides you with all the functionality you need. Try it out by signing up for a Moosend account today. 2. Segment Your New Contacts Email list segmentation is one of the things you need to know about before you start building your mailing lists. This process allows you to group your contacts based on similar criteria and interests. For example, you can divide your new subscribers into categories based on: Demographics Location Profession Interests Now, the best way to segment your audience is to add the necessary fields to your form. This way, you will be able to perform this process as early as possible. Here's a very simple segmentation example by the Center of Constitutional Rights: As you can see, the nonprofit organization asks for the recipient’s first and last name, along with their country and ZIP/postal code. This way, the NPO can segment their new subscriber based on their location. Furthermore, it also lets them select the language they want to receive the newsletter in to improve their experience. This way, the nonprofit organization will manage to deliver more relevant content to their new contacts. So now that you got this information and grouped them into segments, what do you do next? 3. Personalize Your Email Content Along with segmentation comes personalization, another crucial process to increase the effectiveness of your nonprofit email marketing strategy. By collecting vital information like your subscriber's location, demographics, and engagement, you can automatically create messages tailored to them. The most basic form of personalization entails the inclusion of your contact’s first name to make the campaign more personal and friendly. The following email by the Children’s Defense Fund shows a very simple example, focusing on using the subscriber’s name to establish a connection with them and increase rapport. Apart from that, modern email marketing software allows you to take that one step further. For example, you can now use conditional visibility content to display targeted campaign content to your subscribers. This way, recipients from a specific country can see localized news/actions or receive additional incentives. As a result, you can use the information collected through your newsletter signup forms to tailor your campaigns to every subscriber, from actions to special discounts and more. 4. Craft Your Campaign Subject Lines Before you send your NPO email marketing campaigns, you need to consider your subject lines. These lines of text are the most important part of your emails as they determine whether your subscribers will open your messages or not. Great email subject lines will give you the open rate you need to reach your email campaign goals and achieve high engagement. Below, you can see a few handy tips to keep in mind when you create yours: keep them short and to the point highlight the benefit of interacting with the campaign add urgency while being honest avoid spammy words Creating effective subject lines isn’t rocket science. They just need to be straightforward and intriguing to promote action. Now let’s see a few examples from popular nonprofits out there to get you inspired: Update on our work for children (Children’s Defense Fund) Marilia, join us this World Wildlife Day (WWF) Your gift DOUBLED to help Ukrainian refugees (Human Rights Watch) On this Valentine's Day, our hearts go out to Haiti (Doctors of the World) Using the right email subject line is essential to increase your open rates and click-throughs. So before you write yours, make sure that you check the above and then start. 5. Create The Right Email Marketing Campaigns For Nonprofits Your nonprofit organization campaigns also need to be carefully planned. From welcome series to thank you emails, your NPO needs the right tool to create the right campaign at the right time! You may think, can’t I just email my audience through my Gmail account? Well, you can, but it won’t have the same impact as delivering professional-looking campaigns sent from an official organization email address. For that, you need one of the best email marketing tools that are NPO-friendly like Moosend, Campaign Monitor, or Mailchimp. Moosend, for example, is an email marketing tool that NPOs like WWF use to promote action and update their subscribers. More specifically, getting an advanced tool will give you: an email builder to craft your messages responsive email templates for mobile devices CRM tool/integrations to manage your email subscribers sign up forms and landing pages segmentation and personalization tools marketing automation and a/b testing All of the above features will allow you to run your NPO email marketing strategy on autopilot. Make sure to sign up for a Moosend account to try out the email builder and check out the rest of the features. For more, you can easily upgrade to a paid plan. Pricing starts at $9/month and you’ll get access to all the features, including the SMTP server for transactional emails, audience management, personalization, and more. Now that you know what you need to create your email newsletters, let’s see a few essential types you need to send. Welcome Email Series Making a great first impression with your welcome email is the most important thing in your email marketing for NPOs strategy. So when you email your new subscriber for the first time, your messages need to be friendly, highlighting the impact of joining and what they can expect. Let’s see this example by Save the Children: The above welcome campaign uses an array of elements to educate new email subscribers and promote action. The visual of the smiling child on top is also meant to connect the organization with the cause. When it comes to the copy, the NPO uses short chunks of text to welcome the supporter and let them know about their goals. Lastly, they also use the subscriber's name to make it friendlier and add the CEO's name and signature to appear more personal to the recipient. Update Campaigns You can set up a weekly or bi-weekly email newsletter to keep your audience engaged and up-to-date with current affairs. Make sure to keep a consistent mailing schedule, though, to promote engagement and maintain good email deliverability. Now let’s see an amazing example by WWF: Subject line: Your weekly roundup from WWF The organization uses this weekly roundup campaign to keep email subscribers updated about ongoing and upcoming events. Moreover, they have included a variety of sections promoting different topics to increase awareness and educate their audience about important environmental issues. Design-wise, this update campaign is very simple and informative, sporting an easy-to-read layout and brightly colored CTAs to attract attention. What’s more, WWF adds social buttons to cross-promote between its email and social media channels like Facebook and LinkedIn. That’s an excellent way to boost your traffic and engagement on different channels. Want to mimic WWF’s brilliant update campaigns? Make sure to sign up for a Moosend account and hop into the editor to try out its capabilities. Donation Promotion To fund your cause, your nonprofit is going to need the support of your audience, namely your donors. As mentioned above, email is a great channel to keep in touch with them and build strong relationships. Below, you can see how Doctors of the World have crafted a dedicated email campaign to promote donations for an emergency medical appeal. Subject line: Ukraine Emergency Appeal The NPO uses a straightforward email subject line to introduce the topic of this campaign. When it comes to the design, the organization also uses an image to balance the large email copy found underneath. Here, the visual is related to the message, increasing engagement with the campaign. What’s more, you should always try to keep your email copy short to avoid friction. Nevertheless, the nonprofit organization uses bold to highlight the most important part of the message, which is making a donation. For the CTAs, the NPO uses two buttons to promote action. The first one is strategically placed above the fold to attract attention to the desired action through urgent language. The second one is found at the bottom of the campaign to catch the subscribers who didn’t engage with the one on top. Thank You Emails Of course, if your email subscribers make a donation, you should send them a thank you email to show your appreciation for supporting your cause. Let’s see an example by Earthjustice: The NPO has created a short message to thank the donor for their monthly contribution. As you can see, adding their first name makes the copy more friendly and meaningful. What’s more, you can highlight the impact your subscriber will make and the importance of donating to the cause. Apart from that, the nonprofit adds a telephone number and an email address, encouraging the donor to contact them in case they have questions or feedback. This is an excellent idea to get your supporters involved in the process and make sure that they are informed about your actions. Lastly, the email signature at the end with the president’s name is essential to increase credibility and make the donor feel like the email comes from a personal email address. Tip: Don’t forget to add an unsubscribe link to your email to allow disengaged contacts to leave your mailing list. This may not sound ideal but it will actually promote your email list cleaning efforts. The above campaigns are some of the most crucial messages your NPO needs to deliver. Nevertheless, based on your goals you can create more, including: Online fundraising event campaigns Webinar emails Holiday messages Collaboration, and more 6. Take Advantage of Marketing Automation Marketing automation can come in handy as you grow your NPO audience. This tool allows you to automate your email marketing process by creating workflows. These will let you target your audience with the right message at the right time. For instance, you can craft an automated welcome email series with different follow-up messages triggered after specific user actions. This way, you can personalize your new subscriber’s experience and increase their chances of staying with you. Apart from that, you can use email marketing automation to craft a variety of email sequences, including: cart abandonment campaigns (if you’re also selling charity items) re-engagement series surveys and feedback emails anniversary and more With a visual builder, you can create the automations you like in a few minutes, such as repeat donations for your NPO and more. Interested to see how marketing automation works? Make sure to register for a Moosend account and take the visual workflow editor for a spin. 7. Optimize Your NPO Email Strategy The above strategies will work in your favor but to ensure continuous success, you have to improve your NPO email tactics regularly. The best way to do so is to track your email marketing metrics. Among others, you have to pay attention to your: Open rates Click-throughs (CTR) Conversions Bounce rate Unsubscribe rate Monitoring the above indicators through your platform’s reporting and analytics section will allow you to identify problems and opportunities. For instance, if your campaigns have a low open rate, you might want to revisit your subject lines. If your conversions are suffering, too, you can focus on improving your CTAs and your email copy. Your greatest ally to optimizing your campaigns is A/B Testing, a process that lets you send different variations of your email to discover the winning combination. Performing regular A/B tests on a variety of elements is a simple and effective way to discover what your audience likes and dislikes. This feature is available to use on most email marketing platforms like Moosend and Mailchimp. Nevertheless, always check out your tools as services like Constant Contact only offer subject line A/B Testing, which can be restricting. Building Your Email Marketing For Nonprofits Strategy Promoting your NPO isn’t a great feat but it will require time, the right strategies, and a few tools to get it done. Start with list building and then segment your audience to increase your engagement efforts through personalization. Make your subject lines and come up with your email campaigns to fulfill your marketing goals. Lastly, don’t forget to leverage marketing automation and optimize your NPO email strategy for better results! You can start your email marketing adventure to promote a more sustainable future by signing up for a Moosend account! --- ### Win Back Email: Learn How To Re-engage Relapsed Customers > A win-back email is a campaign you can send to relapsed customers to convert them again. Learn how to efficiently craft it in simple steps. - Published: 2022-03-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/win-back-email/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Loyal customers mean more than anything to a business. They can secure a stable ROI and even promote your products to their loved ones. Priceless, right? Therefore, it’s hard to see some of your repeat customers go, even if it’s normal to some degree. But email marketing has the ultimate tool to help you nudge relapsed buyers and bring them back to you - win-back email campaigns. Here’s what you’ll learn in this guide: The definition of a win-back email Top benefits and stats that prove its worth Tips on how to create campaigns that convert Last but not least, we’ll finish off with campaign examples from top brands. Enjoy! What Is A Win-Back Email? It’s an email campaign aiming to re-engage inactive subscribers and make them convert again. These contacts either stopped purchasing your products/services or don’t open your emails anymore. Most businesses build automated win-back email series for inactive customers to increase the likelihood of getting their messages across. Email automation tools enable them to set up these campaigns at the flick of a switch. However, five email campaigns would be the maximum, as you don’t want to overwhelm them. Source Each business has different criteria to determine customer churn, mainly depending on the customer journey. For example, a bike store will craft a different win-back strategy compared with an apparel eCommerce store, as bicycles and equipment like helmets last for years. What Are The Benefits Of A Win-Back Email? So why should a business try to bring lapsed customers back instead of focusing their energy on gaining new customers? Simply because customer acquisition costs five times more than retention based on recent win-back email stats. And it makes sense! Buyers who’ve chosen your brand in the past will resort to you more easily next time if they’ve been pleased with your service and products. But if they’re still at the awareness stage, you should go a long way until they finally show trust in you. Moreover, win-back campaign series seem to attract inactive subscribers. According to research, 45% of the email subscribers who got a re-engagement email read a follow-up message, even if only 24% had opened the first one, which means that well-crafted and timely win-back emails can boost your open rates. Regarding metrics, win-back emails indirectly help sustain a decent email deliverability score as the open rate rises. If subscribers stop interacting with your newsletters or, even worse, send them straight to the spam folder, your sender’s reputation will be at stake. How Do You Write An Effective Win-Back Email Campaign? So to ensure that conversions will keep coming your way, it’s essential to keep customers that have supported you in the past close to you and reclaim their email opens and click-throughs. Below, we’ve gathered a list of valuable tips to help you build successful win-back campaigns: 1. Define the Goal of the Win-Back Campaign As with every strategic marketing move you make, you need to set a clear goal for each campaign you create. As mentioned earlier, there are various types of win-back emails with a different approach and impact on your subscribers. Below, you’ll find some win-back email examples: The “Hello from the Other Side” Campaign Sometimes, all you need is to remind your customers that you’re here and more than happy to care for them. Invite them to look at your website again and even introduce them to your new products if you see fit. Many businesses also include social proof to similar campaigns to remind customers how awesome they are. Look at this example by YNAB: Subject Line: Your budget misses you! However, feel free to move things slowly. Inactive subscribers won’t go from zero to hero in a single breath. Just start nurturing them politely, and you’ll reap those benefits sooner or later. The Incentive Email Newsletter Another way to approach your target audience is by offering them an incentive to get more conversions. Many consumers appreciate such initiatives and often react to claim their reward. For example, you can give them a discount code, a coupon, or free shipping. Craft a call-to-action that stands out so that people spot it straight ahead. You can also point out that their offer is available for a limited time to create FOMO (Fear Of Missing Out) and get shoppers ready to act. Look at the CTA by Brain. fm to get inspired: Subject Line: Summer's over The Survey Email Campaign Do you know why your shoppers stopped engaging with your emails in the first place? Did they have a bad experience or lose interest in your products? Exploring the reasons for disengagement can shed light on potential email marketing hiccups and help you tackle them before it’s too late. Customer surveys will help you find what may keep customers away from you. Make them concise to avoid losing them in the process. You can also give them an incentive to ensure that they’ll respond to it. Here’s an example by Scoot: Subject Line: We'd love your help. The “Last Notice” Email Newsletter Before you wave your customers goodbye, it’s important to give them a last chance to stay with you. Build a campaign that notifies your subscribers that they’ll soon be removed from your list and see how they’ll react. Make sure to express your hard feelings about seeing them go, but respect their wish to do so. Moreover, allow them to stay on the list if they want to, with a relevant CTA. Here’s an example by Framebridge: Subject Line: Goodbyes are hard... The “It’s Over” Confirmation If you’ve just removed a customer from your email list, it’d be best to let them know. Always allow them to subscribe again, as you never know what led them away in the first place. It’s worth giving a final try! This is how Best Made did that: Subject Line: Best Made Company Email List: You Are Now Unsubscribed 2. Segment your Email List Email segmentation is one of the most critical components of a successful win-back email marketing strategy. It lets you build personalized content for customers with shared characteristics such as demographics, geographic location, or behavioral data. Most email marketing services like Moosend or Mailchimp enable you to segment your lists using sophisticated features. For instance, Moosend has different recipes to choose from based on your exact needs. But what kind of segmentation criteria do you need to set for effective win-back campaigns? Again, every business has different parameters to define a lapsed customer based on their sales cycle. For example, you can segment your lists based on customers’ last purchase, the type of items they bought, or how much they’ve spent on your business. Once you find the silver lining, you’ll see that customer engagement will get a big push, and important metrics will start rising again. 3. Create an Inviting Email Subject Line The subject line is one of the first things subscribers notice once your message lands on their mailbox. And win-back email subject lines should steal the audience’s heart at first sight. Many businesses use the phrase “Miss you” to grab the customer’s attention and build an emotional connection with them. As with every subject line, it should be concise, and the recipient should be able to tell almost straight away what the message is all about before opening it. Here are a few suggestions to consider for different win-back email types: We miss you... *puppy eyes* Get Your Special Offer Inside! Let’s rekindle the friendship Have you checked your mailbox? {NAME}, now is the perfect time to rejoin Netflix. Not sure which subject line is the best for your email newsletter? Run an A/B test and see which one shall prevail. 4. Invest in the Email Content And, of course, when your customers open your campaign, they should be amazed by the email content, too. Pick a beautiful design layout with a clear format and craft some unique copy lines to communicate the purpose of your message to your readers. Moreover, one of the elements you should take extra care of is your call to action. Ensure that it stands out from the rest of the content and that its copy is inviting enough to enhance your click-throughs. Thankfully, many email marketing tools include email templates made with a clear structure so that readers spot them fast to convert. Here’s an example that can work pretty well from Moosend’s template library: Get this! 5 More Win Back Email Examples And Why They Work Now let’s see a few win-back email campaigns that can win the customers’ hearts and why they can work wonders for brands like yours: Resy Subject Line: It’s been a while... Why it works: First off, here’s a campaign by Resy - a restaurant management system. Starting with the subject line, it’s simple yet efficient, and the reader quickly understands what the email is about. On the same tone, the email copy is concise, informing the reader that even though it’s been a while since they last connected, they are available to help them catch up with the latest news and services. In addition, the buttons are easy to find for subscribers who are ready to start interacting with the service again. There’s an unsubscribe link on the email footer for those who want to opt-out and social media buttons to promote an omnichannel experience. Product Hunt Subject Line: Products you don't want to miss Why it works: At Product Hunt, they wanted to share their latest updates with churned customers. They started with a clear subject line, including the buzzword “miss” for extra results. They also used a clear outline to demonstrate their cool new product suggestions to grab their attention. This campaign is easy to navigate, and once the reader opens it, they learn precisely what they should about the company to make a return! Ritual Subject Line: A couple of questions for you... Why it works: We mentioned earlier how valuable a survey could be to understand why customers are satisfied with your product/service and what can go better in the future. It’s wise to send this campaign to your lapsed customers, as well, to figure out what to improve and turn them into repeat customers again. This is an excellent campaign by Ritual to get inspired. The reader can tell what’s coming towards them from the subject line. Then, the copy reassures them that the survey will last a few minutes and can make a massive difference to the brand. Udemy Subject Line: Reminder: Action Needed — , let us know you still want to get emails from us Why it works: Let’s imagine that the time has almost come for you to say goodbye to one of your subscribers by removing them from your list. How can you nudge them and try to bring them back for one last time? Here’s how Udemy did it: They mentioned in the subject line that an action is needed from them before they proceed. To maximize the likelihood of winning them back they offer an incentive to those who’ll stay on the mailing list. Finally, adding the expiration date motivates them to claim it fast. Beta List Subject Line: I’m sorry it didn’t work out Why it works: It’s always sad to see your inactive subscribers go, but if the time has come, it’s best to notify them about it. Beta List expressed their sad feelings to move customers and maybe win them back again. So write clever, emotional copy and always give readers the opportunity to opt-in from scratch. Some customers may appreciate your transparency and start interacting with you again. The Takeaway Long story short, win-back emails can play a crucial role in your customer retention strategy. So hop on your email marketing platform and start designing those assets to grab your relapsed customers’ attention and win their loyalty again. Remember, subject lines should be spot-on so that readers start opening those emails. Then, design and copy should entice them and finally convert them. And if you’re looking for a platform with top-notch segmentation and automation features, look no further. Sign up for a Moosend account today and build great win-back campaigns using our editor or premade templates! --- ### How To Write The Ultimate ECommerce Business Plan In 2025 [Beginner-Friendly] > Follow these steps to write an eCommerce business plan to showcase your brand, market analysis, operations, marketing and financial plan. - Published: 2022-03-11 - Modified: 2025-05-09 - URL: https://moosend.com/blog/ecommerce-business-plan/ - Categories: Marketing - Tags: Ecommerce - Levels: Beginner, Intermediate In the past few years, eCommerce has grown beyond any expectation. Specifically, statistics have shown that the eCommerce industry is growing about 23% year-over-year. This is due to the convenience that online purchasing offers, simplifying the shopping experience and giving you the opportunity to run your own business through your website. While this may sound easy, you should know that running a profitable business requires a thorough eCommerce business plan. Today, we’ll help you write yours by looking at: what an online business plan is why you need one how to write yours in simple steps Without further ado, let’s begin! What Is An eCommerce Business Plan? In short, it is a roadmap or a “handbook” that includes all the core activities of a company, including your goals, business model, products/services, marketing and sales strategies, and more. The purpose of this plan is to map all the processes your business will need to succeed and make sure that you are on track to achieve your objectives. However, this isn’t the only reason why you have to craft a new business plan for your eCommerce store. Why You Need One For Your Online Store Apart from setting measurable goals and getting a better understanding of your company, a strategic plan will allow you to: Discover your ideal target market: Knowing your audience is the best way to make your business succeed. So do market research and try to discover the ideal customer persona to sell to. Find the necessary resources: Financial resources are probably the most important aspect of your business. Write down your main sources of funding and your alternatives (loans, investments, etc. ) Run an effective competitor analysis: Spend time researching your competitors' products, strategies, and run a SWOT analysis to determine their strongest and weakest points. Hire the right people: An eCommerce business needs the right people to function properly. By determining who these key people are, you can fill potential gaps in your business operations. Spot potential investors: Use your eCommerce business plan to take down alternative forms of funding, approach investors, and create partnerships. Your eCommerce business strategy may change depending on a variety of factors, like the shift in demand. A clear business plan is the best tool you can use to rethink your tactics, adjust your goals, and get your business back on track. Also, if things don’t go your way, you should take immediate action! Time is indeed money in the eCommerce industry and you don’t want to waste any of it. Who Needs It? A business plan is a necessary tool for every business owner, startup, online educator, SaaS, online retailer, and so on. If you are new to the eCommerce industry, a plan like this will help you set clear goals and structure your company. Remember, knowledge is indeed power. So learning as much as possible about your business is key to making it successful. Before you start creating your business plan for your eCommerce company, ask yourself the following questions: What is my business model? Who is my ideal customer? Will my product solve my customers’ pain points? Let’s answer them below. What is my business model: digital, physical, or hybrid? Ecommerce isn’t only about selling digital products. It can also be a service, online courses, subscriptions, and so on. Before you create your business plan, make sure that you have decided which model you will adopt. Digital: Selling digital products is an attractive option as it has lower overhead expenses and requires no inventory. Ecommerce businesses like these include SaaS and subscription services such as Moosend, Udemy, etc. Physical: If your eCommerce store sells physical goods, you need to think about the costs, inventory space, and management. Hybrid: The hybrid model combines the previous two. This means selling a digital product (i. e. , an online course) and giving your potential customers the option to purchase extra material like physical books, etc. Of course, another thing you need to consider is the type of business you are going to run. More specifically, you can be a business-to-business (B2B), a business-to-consumer (B2C) company, or a direct-to-consumer business (DTC). As their names suggest, the focus is shifted based on who your end customer is or how you distribute the product. Who is my ideal customer? To discover your target customers, you need to find the right demographic to which your product will appeal. If, for example, you want to sell pre-school toys, then you have to target parents with pre-school children. Then, think about the benefits your product will offer them and how it will be better than your competitors. Of course, the ideal customer is going to be one who is disappointed by the options already available in the market and in need of a more efficient solution. When these boxes check out, you will have found the right people to sell your product. Will my product solve my customers’ pain points? Another great question that you need to ask yourself is whether your product will solve your potential customer’s pain points. As mentioned above, you need to find flaws in your competitors’ products and use them to your advantage to attract your audience. A great product that offers an amazing customer experience and solves their pain points will perform outstandingly. Just make sure that it is exactly what you promise because overpromising and underdelivering will harm your eCommerce business image. Now that you are aware of the what, why, and who, let's move on to the how-to part. How To Write An Ecommerce Business Plan In 8 Simple Steps After answering these questions, it's time to see the components of a successful business plan and how to write yours, starting with the executive summary. 1. Consider Your Executive Summary An executive summary is usually a single-page outline of your business concept, highlighting all the key elements of your operations. It needs to be short and in-depth enough to make whoever reads it interested in what is to follow. While this is the first thing you need to keep in mind, writing an executive summary comes last. This is because after writing your business plan, you’ll be able to craft an informative summary to cover everything in a succinct manner. Now, to nail your executive summary, you add the following: Introduction: Start with an interesting point to give your reader an idea of what they'll find in your eCommerce business executive summary. Be short and informative. Organizational Description: Provide your company’s name, mission, and target audience. Also, give a description of your product and say how it solves your customers’ pain points. Competitive Analysis: Add your strengths and advantages compared to your competitors and say why your product will be a better fit for your target market. Management and Operations: Include a short description of your management team and how your business operates, what is your drive and what practices and tactics you implemented. Marketing Your Product: Describe the process of increasing brand awareness, the channels used, and provide data to show how they worked. Financial Plan: Insert your funding sources (if you’re looking for potential investors), your budget, startup costs, and any other financial projections you might have. Conclusion: Summarize your outline in a few sentences. Overall, a good eCommerce executive summary needs to be informative and intriguing enough for your reader. Tip: Make your outline as clear and concise as possible, avoiding cliche language and unnecessary information. It needs to be as short as the good old “elevator pitch. ” Executive Summary Template Writing an executive summary isn’t difficult. So, after writing your business plan, you can create a new document using Google Docs and add the necessary information. As you can see, we created a simple one-page example to show you what your summary will look like: 2. Start With Your Brand Overview Now this section of your eCommerce business plan is dedicated to your business overview. After reading this section, your reader needs to know who you are and what your mission is. A great company description should include your: Brand Name & Domain Choose a name that represents your brand. It can be simple, creative, and unique. Apart from that, don't forget to add your domain name. Tip: A good brand name should be closely related to your product or service, be memorable, distinct, and pique your potential customer's interest. For instance, Nike’s evocative brand name has become synonymous with improving your life through exercise. Plus, it is easy to remember and carries positive connotations. Business Structure When your start your eCommerce business, you need to select the legal structure you are going to follow. Be careful, though, as the type of business entity you establish affects the income tax form you have to submit. When you decide, you need to state whether your business is a sole proprietorship, a partnership, a limited liability company (LLC), or a corporation. This way, your potential investors will have a better idea of what you plan to do. Tip: LLC is a great business structure for eCommerce stores as they have fewer potential risks and offer more tax options. Brand Mission & Vision When you build a brand, you need to have a clear business mission statement. This is essential as it will show your target audience your purpose and your objectives. Moreover, as there are more businesses out there selling products similar to yours, you need to show your potential customers how you plan to serve them and what impact your company will have on their lives, the environment, etc. Tip: In this section of your eCommerce business plan show your audience what you do, who you are, and why you do what you do. Also, keep your brand mission statement short (not over 100 words) and showcase your core values. Here’s an example by Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. ” Value Proposition As the name suggests, here you need to give your reader a summary of why your potential customers will choose your product over your competitors. Show the value of your brand and the benefit your target audience will gain. What’s more, a great value proposition needs to demonstrate how the benefits and features will contribute to a pristine customer experience. Tip: A great way to start writing your online store value proposition is to use a value proposition canvas like the one seen below: Source Business Background Here you have to tell your reader how you qualify to pursue your new eCommerce venture. Give them a look into your personal history, your experience in the field, and the knowledge you possess to make it work. Tip: If you’re just getting started, make sure to emphasize your skills and educational background to convince the reader that you have what it takes to tackle the industry. Also, you can say how you will deal with your lack of experience and what steps you’ll take to make it work in your favor. Moreover, try to keep your brand overview short and to the point. In a nutshell, your reader needs to understand what your plan is, whether your goals are measurable, and what differentiates your product from the rest. 3. Add Your Team Members & Key Positions The success of your online business depends on the people you are working with. Of course, you can run a business yourself. However, if you want to scale it, you need a team of experienced people to help you out. In this section, include your team members and/or the people you'll need as you move forward. To build an efficient eCommerce team from scratch, you need to consider a few important things. Determine your staffing needs first and then decide whether you're going to build an in-house team or outsource the work. Tip: Outsourcing may be a clever way to get the job done while saving money. Nevertheless, an in-house team will give you more control over your projects and have potentially more qualitative results. Key Positions For An Ecommerce Store When you identify the teams you need, you have to add all the key positions in your business plan, giving a short description of what they do and their salaries. Below, you can see some of the key members you will need to build an eCommerce team for your business. CEO Director of eCommerce Web Developers Finance and Accounting Managers Customer Service Agents Digital Marketing Manager Logistics Manager Digital Operations Manager After you write down your personnel information, it’s time to perform an analysis of your target market. 4. Provide A Market Analysis Another essential part of your eCommerce business plan is your market analysis. This will allow you to determine the number of people who might be interested in your product or service. To make a successful market analysis for your online store, you will need to: assess the existing volume of products/services determine the value/quality of them study your competitors (competitive analysis) find out who your potential customers are uncover buying patterns and customer behaviors When you do all of the above, you need to write them down to your plan. Whether your readers are interested in your analysis or not, include it in your document as it will help you create more targeted products/services, reduce potential risks, and discover hidden trends. Lastly, it will help you create more accurate financial projections for your financial plan section later on. How To Perform A SWOT Analysis A Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis is probably the easiest way to identify your pros and cons for more efficient strategic planning. This assessment tool will help you support your business plan and show your potential investors what skills will help you succeed. Below, you will find a visual representation of a SWOT analysis. To make it work, you need to answer the following questions: Strengths What are your skills? Which is your unique product/service angle? What resources and assets do you have? Weaknesses What do you lack? Which aspects need to be improved? What do your competitors do better than you? Opportunities What is missing from the market? How to streamline your operations? What other customer segments/demographics need targeting? Threats How can the market change? How can consumer trends influence your business? In what ways will your competitors respond? Ecommerce SWOT Analysis Example According to a case study, performing a SWOT analysis helped an eCommerce company increase its sales by 44%. While simple, identifying your core strengths and weaknesses will allow you to optimize your strategies in the long term. Also, showing it to your readers/investors will boost your credibility and transparency. Remember, having a viable solution is better than overpromising and underdelivering. Below, you can see what an eCommerce SWOT analysis looks like: Source How To Run A Competitive Analysis Apart from your SWOT analysis, you also need to perform and add a competitive overview to your eCommerce business plan. In a nutshell, a competitive analysis will allow you to assess your competitors by discovering their strengths and weaknesses. Studying the other key players in your niche is essential to understand how they operate, what they do well, and what they lack. To perform such an analysis, you need to follow a few steps: Identify your competition: there are two types to consider, direct competitors who have the same product and target the same audience, and indirect competitors who have similar products but a different target audience. You can find your competitors by making a simple web search. Study their online presence: evaluate their website/eCommerce store. Take into account how user-friendly it is and what experiences it offers to customers. Analyze customer reviews: check what their buyers have to say about their products/services. This will help you understand what makes them unique, identify gaps in their strategies, and uncover their strengths and weaknesses. If you want to make your competitive analysis even more efficient, consider using some online research tools to streamline the process. Software like SEMrush, Sprout Social, and Ahrefs are perfect for simplifying the process. When you find their strengths and weaknesses, you can add your competitive overview to your business plan. 5. Describe Your Products/Services Whether you are a small business owner or an entrepreneur, you need to showcase your product idea as clearly as possible to intrigue your readers/potential investors. Here, consider the number of products your company will sell. Will you focus on a single item or more? Then, write an informative product/service description by following a few simple steps: Describe the features: start with the name of your product/service and provide a summary of its features in layman's terms. Highlight the benefits: add the advantages and what your potential customers will gain by using it. Stress out the need for your product/service: let your readers know why your business idea is needed, offering a description of what pain points it solves. Special points: If your product is innovative, make sure to add it to this section of your business plan to excite your reader. Tip: Be clear and concise, avoiding getting too technical. Also, if you have to include numerous pieces of information make sure to use bullet points to make it easier to read. Here’s a very simple product description example: Source How To Select A Good Product To Sell Finding a great product will determine the survival of your new business. Below, we’ll see a few tips to help you discover profitable products for your new venture. In a nutshell, you want to find something that potential customers will want to buy. That’s why the first thing you can do is search for emerging product trends and capitalize on them as early as possible. While this is basically the best way to start, you can also: Check customer reviews for existing products and create something better. Come up with something innovative to wow your potential customers. Use keyword research to find gaps in the market. Apart from checking consumer product trends, you can also search for profitable product ideas on social media networks, wholesale marketplaces like Alibaba, forums, customer surveys, and so on. Whatever you choose, make sure to find something that aligns with your goals. This way you will have better chances of succeeding while doing something you love. With your product/service section complete, you can now start writing the Marketing Plan section of your eCommerce business plan. Let’s see more below. 6. Devise Your Marketing Plan Your marketing and sales plan is an equally important part you need to include in your document. Here, you have to tell your readers how you'll approach your potential customers and which channels you'll use. Of course, to make your eCommerce marketing efforts efficient, you should write it by keeping your ideal customer in mind. To nail it, you can use the 7 P’s of marketing to provide your reader with an adequate strategic marketing analysis. Below, you can see those P’s and what you need to include in each section: Product: Describe your product/service in short. Price: Estimate how much it will cost and why you decided on this number. Promotion: Include the ways that you will increase brand awareness. Place: Mention the place where customers will find your products (physical store, online, or both. ) Packaging: Add how your product/service will appear to your customers. Positioning: How you want your audience to see you and what feelings they will have towards you. People: Find the right people to run your business and help you market and sell your products. An effective marketing strategy plan will help you set the right KPIs and market your product/service to the right audience. After you complete this section, you can also add the channels you will use to approach your target customers. Best Marketing Channels For eCommerce Promoting your online store is a piece of cake as digital marketing will offer you all the right tools to simplify the process. Below, you can find the best marketing channels for your eCommerce business: Email marketing Email is one of the most cost-effective channels you can leverage with an ROI of $42 for every $1 you invest in it. As a channel, email allows you to reach a big audience regardless of time and space. Moreover, it lets you nurture your potential customers with personalized messages and targeted offers. For example, you can leverage the power of segmentation and marketing automation to craft emails tailored to your target audience. This will boost your open rates and, ultimately, your conversions. If you want to take advantage of this valuable digital marketing asset, you need an advanced email marketing automation platform. You can create your email campaigns with Moosend’s builder by trying it out for free. SEO optimization Search Engine Optimization (SEO) is an important practice to help your online store rank high in search engines. To do that, use relevant keywords in your product and website copy to help search engines rank you for these terms. Creating SEO-friendly descriptions is a simple yet effective way to increase your traffic and conversions. Content marketing Along with SEO, your content marketing efforts can also help your online store drive more traffic to specific pages. You can create a variety of types like videos and blog posts to engage your target audience and show them the real value of your product/service. Social media & Influencer marketing Using your social media accounts is a great way to increase your brand awareness. Plus, it's free if you want to use it organically. All you need to do is create beautiful posts showcasing your products and you are ready to roll. Now, if you want to take advantage of the full power of social media, you can also leverage paid advertising to promote specific products more easily at a cost. Moreover, you can also collaborate with influencers to build credibility and give your eCommerce business a boost. Affiliate marketing Last but not least, you can always create an affiliate marketing program to promote your business through your partners. Keep in mind that here you will collaborate with people who will sell your products in exchange for a commission. 7. Set Up Your Logistics and Operations Plan In this section of your eCommerce plan, you have to provide an overview of your logistics and operations. Here, your reader needs to know how you will materialize your business idea. Although you don’t need to add a lot of details, make sure to include the means that will help your venture, including your equipment and facilities. Here's what you have to include in your logistics and operations plan to cover your readers or potential investors. Suppliers Mention the source of your raw materials and what you need to create your products. To find the right supply chain, make sure that the suppliers are knowledgeable about the materials, favor quality, show interest in evolving their resources, and offer continuous support. Production Before you complete this section, ensure that you have selected the right business model. Let’s see your options here: Dropshipping: This has a low-cost start and it's ideal for those who want to streamline their sales process fast. However, you will come across high competition and difficulty in making a high profit. Makers: Being a maker offers you control over your brand and prices while giving you low startup costs. Nevertheless, you can have scalability issues and spend too much time crafting. Manufacturers: Again, you have control over your price, brand, and quality. You will come across higher startup costs, though, and you might face issues with manufacturers. Wholesale: This option will allow you to sell established products to your target audience, cutting down the time customers need to get familiar with them. However, you will have no control over the price and face inventory management issues. Digital only: Selling digital goods will allow you to scale faster. Nevertheless, you need to be prepared for the high competition and restrictive commerce policies. Direct-to-consumer: Lastly, DTC is a clever way to build solid customer relationships and personalize their experience. Also, this method allows you to cut warehouse expenses and, thus, have higher profits. However, since the distribution is direct, you will have to invest money and time to make sure your operations run smoothly. Facilities This entails the physical space that will house your team and technical equipment. If you choose to have a retail space, add the location and a brief description of it. Inventory Based on your business model, add the quantities of product you will keep in storage and the place it will be held. If you choose a warehouse solution, give more details about the capacity, location, the reason why you will need it, etc. Shipping & Fulfillment Shipping and fulfillment are a crucial part of any online business. Here, include whether you will be responsible for handling these two processes or you will collaborate with third-party fulfillment services. Tip: A warehouse solution and a fulfillment center are two different things as the former is a storage space meant to keep products for an extended period of time, while the latter is a hub that handles the entire order fulfillment process, from you to your customer. 8. Make Your Financial Plan The last section of your eCommerce business plan requires you to write and include your financial plan. The financial planning process is crucial for establishing a solid foundation for your eCommerce business. This section will detail your approach to managing financial resources efficiently, ensuring sustainability and growth. As you know, to start a business you will need capital. Out there, you have numerous options, ranging from crowdfunding campaigns, finding investors, or taking a business loan. Also, it’s worth mentioning that you can start a business without a budget provided that you can get yourself a credit card and start paying it off after you start making a profit. After you find your capital source, start writing your business financial plan. Here, you need to include three things: Income statement: A document that shows your revenue and expenses to give your reader/potential investor an estimate of your profit/loss. For new businesses, you need to make financial projections based on your goals and product. Balance sheet: Your balance sheet needs to include your assets and liabilities to give readers an idea of your equity. This is calculated with a simple formula by subtracting your assets (owned) by your liabilities (owed). Cash-flow statement: This document is important to show your reader whether you have a positive (you get more than you spend) or a negative (you get less than you spend) cash flow. A cash-flow statement will help you identify your available surplus and find solutions when your profit margins are unsustainable. One-Page Ecommerce Business Plan Template Now that you have the knowledge, you can create your first business plan draft using our one-page template. This will help you collect the information you need to craft your full business plan more easily. Writing Your Ecommerce Business Plan Now you have all you need to start creating your new business plan for your online store. Make sure to add all the necessary details to inform your reader, using simple language and graphs to support your claims. After you complete your plan, you will have at your disposal a very useful document to educate and intrigue potential investors. And if you want a bit of help, why not start preparing your marketing strategy? You can easily use email marketing to promote your new products and nurture your audience. All you have to do is sign up for a Moosend account and create your first email marketing campaign! --- ### Email Blasts: Definition, Tips & How To Send One [2025] > Are email blasts a thing of the past? Are they still effective in 2023? Learn the pros and cons and how to send converting email blasts to your audience! - Published: 2022-03-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-blasts/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Does an email blast actually work? The answer is it depends! Email blasts surely had their moment. After all, they’ve been around since 1978. In later years, email campaigns were born. Today we’ll be exploring: the definition of an email blast 3 reasons why email blasts should be avoided tips to craft successful email blasts how to send an email blast Ready? What Is An Email Blast? An email blast (a. k. a mass emails) is when a single email message is sent to a large group of customers or prospects simultaneously. Instead of the classic one-on-one communication between two people, you deliver your email messages to a whole mailing list at the same time. Usually, an email blast lacks personalization features. Nevertheless, email blasts were once the power that gave Gary Thuerk (the first of the “eblasters”) $13 million in sales. Since then, marketers have used email blast software to design beautiful email newsletter templates and reach out to their audience. Using an email blast service like Moosend will allow you to craft converting newsletters and capitalize on the ROI that email marketing offers. You can create an account and test the service for free! 3 Reasons Why Email Blasts Belong To The Past Email blasts had their prime in the early years of the Internet when the goal of digital marketers was to reach as many people as possible. Moreover, everyone was thrilled that the ROI was so massive. So, email blasts were close to spam! Things have changed now! Spam traps are getting smarter. The same applies to your email recipients who are now more than capable to identify and delete spammy emails. While bulk emails can prove useful in some cases, let’s see why an email blast belongs to the past. Note: If you’re pressed for time and want to learn more about how to create and send an email blast, click here! 1. Email Blasts are Unsegmented Email blasts overlook the number one rule of email marketing, which is none else than the fact that you can’t be all things to all people. Email list segmentation is the first step of the three-step approach of the marketing model: the STP model. Email campaigns follow this model. With segmentation, you can identify groups with specific needs and create more focused, and effective marketing messages. More specifically, you can segment your audience using: demographics psychographics hobbies and entertainment habits geographical location behavioral characteristics, and many more. Usually, all it takes is to segment your email subscribers is to create an online form and add them to the correct segment. Let’s see this example by Chubbies: Do you understand what “HAWT” stands for? Well, it’s the eye dialect for “hot. ” Depending on your target audience (gender, age group, interests, etc. ), this may or may not resonate with them. So, what audience would this subject line work best with? You guessed that right! TEENS! Now, if you tried sending this subject line to every subscriber, the most important thing you’d manage is to waste credits or money. Your subject lines determine the success of your marketing email and affect your open rate and click-through rate. The same applies to your pre-header and email copy. Therefore, segmenting your audience will give you more conversions. Email Campaigns: Segmenting your Audience Email campaigns are sent out to segmented lists. These lists are segmented using different filters. For instance, you can use Moosend’s powerful segmentation features to group subscribers based on various criteria, like the ones below, and increase conversion rates. You can do that simply by creating a free Moosend account! Segmentation is paramount for eCommerce stores that need to re-engage their audience and deliver powerful CTAs to convert them. Moreover, by leveraging Moosend’s sophisticated marketing automation features, you can also create segments using filters. Here’s how the magic happens: These filters take over automatically, based on the action you set as a trigger. 2. Email Blasts are Untargeted While segmentation and targeting appear similar, targeting picks up right where segmentation left off. Targeting occurs within the particular way in which we evaluate how inviting a segment is. This could be achieved through any of the characteristics below: Email Campaigns: Leveraging Targeted Email Marketing Targeted email marketing can work miracles for your email marketing efforts since your email content will be tailored to your recipients’ needs. This way, your subscribers will feel valued and buy your new products or services more easily. A great example of email targeting done right comes from EM Cosmetics: The brand has a simple email campaign to target cart abandoners (like myself) and lead them towards conversion. So, does this email work? Well, based on my experience as a buyer, a clever cart abandonment email campaign that has the right level of personalization is better than any random email blast! And if you’re wondering how to get started, Moosend has all the personalization features you’ll ever need to grab those subscribers’ attention. 3. Email Blasts are Unpredictable Due to the lack of scheduling and planning, an email blast is neither consistent nor frequent. As a result, despite all the hard work on behalf of the digital marketer, the impact is zero. Why? Well, the reasons are quite simple: users can’t get to know your brand through one unexpected email once in a blue moon. recipients do not establish an emotional connection with your brand consistency in sending shows reliability; otherwise, users wonder whether you are still in business. Email Campaigns: Maintaining a Regular Sending Schedule Planning ahead is the best way to engage your audience in a timely manner, establish connections, and pass as a reliable sender. Experienced email marketers are weeks ahead in their content. A consistent schedule isn’t only important for your recipients but also for your email deliverability. Getting flagged as spam will harm your sender reputation. This means that your future emails won’t even stand a chance against the spam folder. Also, don’t forget that there are laws in place like the CAN-SPAM act that impose strict commercial message rules, allowing recipients to stop you from emailing them. To avoid turning into a spammer, schedule your email campaigns to establish bonds, and avoid harming your reputation. You can do that through Moosend’s email marketing automation platform. All you need is to sign up for an account! Then, set up your email campaign (which I’ll show you how later on), choose your mailing list, segment, and set the date and time you want your campaign to go out. This feature is tremendously helpful as digital marketers can set up their entire email marketing master plan. It will also further enable you to align your campaigns on other platforms, such as social media networks. One certainly needs to plan carefully to ensure that their latest webinars, articles, ebooks, you name it, are out there, served while it’s still hot. Tips To Improve Your Email Blasts In this section, we’ll provide you with useful tips on how to do an email blast the right way and amaze your subscribers. 1. Step up your Email Newsletter Design Game Your email design is basically what your users will see once they open your campaign. It’s imperative to use a design that’s consistent with your existing website and brand. For inspiration, you can always check our incredible newsletter examples guide to fill your creative pools! If you’re wondering how to get the best email design, here are some of the things you can do: Get an in-house designer’s help You can ask your in-house web/graphics designer to create your email blast template on their tool of choice. Remember that they will have to export that in HTML as this is the format of email campaigns. Find a ready email blast template If you don’t have an in-house designer, you can use a template library to find your ideal email blast template. You can also purchase a ready-made email template through websites like Themeforest. The con: You will receive a preset email campaign template that might look distant from your own brand and personal taste. The pro: With so many options available, you will most likely find something simple that matches your branding. Use an email designer tool Email marketing tools like Moosend provide simple online tools that let you design a bespoke email campaign from scratch. Click here to register for free and have a look at our campaign editor! Using simple drag-and-drop components and uploading your logos and images, you can customize any aspect of your email design and make it consistent with your brand and taste. If you don’t want to start from scratch, don’t forget that you can use our free email templates as a starting point for a gorgeous email campaign. 2. Find out the Best Time to Send an Email Blast As emails and advertorials pile up in your subscribers’ inbox you really need to make sure you optimize your sending time. Based on recent email marketing best practices, it turns out that Thursday at 8:30 am is the optimal time for the average sender. But hey – you need to make sure what works for you and your audience. 3. Create Consistent Email Copy Your email campaigns should feature consistent copy, a universal writing style, and a clear message. Moreover, your email copy should reflect your brand personality. This way your customers will feel familiar every time they receive a marketing message from you. To show you what I mean, Morphe has the perfect example: The brand uses the same tone in every email they deliver. Also, their killer subject lines like “Bundle up, babe” give off a certain vibe. This entertains their subscribers and makes them feel closer to the brand. And with the rise of generative AI creating copy that is consistent can be done with the use of tools like Hubspot's Free AI Paragraph Rewriter or ChatGPT! 3. Leverage the Power of Personalization Email marketing is the primary strategy for marketers to reach out to their audience in a personable way. By applying personalization in your promo messages, you can win your recipient’s hearts and wallets easier. To give you an example, let me show you a brilliant personalized welcome email by bareMinerals: A personalized email subject line is all your new email subscribers want to see to establish a relationship with you. Failing to personalize your emails will prevent you from building connections with your list and, thus, lead to lower open and click rates. 4. Keep an Eye on your Metrics and Performance Email campaigns give marketers access to valuable information, so monitoring and tracking should be your new best friends from now on. Through open and click rates, marketers can assess and evaluate data to improve their future campaigns. Through bounces, they can decide whether they need to adjust their opt-in methods or check their sender reputation. You didn’t forget about email deliverability, right? To make the most out of your metrics, make sure to choose one of the top email marketing services that offer advanced reporting capabilities. 5. Use Email Blasts Smart There are certain cases that email blasts just make sense. When you want to spread a message fast and to your whole email list, email blasts are the go-to. Specifically, an email blast would be ideal for: flash sales company newsletters events new product launch contests and giveaways Using your email marketing software to send an email blast for the above use cases can help both big and small businesses engage their audience fast and effectively. Now, dear reader, it’s the moment you’ve been waiting for! It’s time to learn... How to Send an Email Blast As promised, let’s see how to create a cool email blast. Now let’s get your email marketing strategy to new heights! 1. Select an Email Blast Service The first step to send an email marketing campaign is to log in to your email marketing or automation tool. If you haven’t decided on one yet and want a reliable email service provider to deliver your next email blast, be sure to try out Moosend for free. Once you access the platform of your choice, you’ll need to create a new campaign. You’ll see various options such as regular campaign, A/B test campaign, etc. The one you need is a regular campaign. Then, you’ll need to complete some basic information about your email blast like the campaign name, type, subject line, and sender name. Regarding the campaign type, it’s better to use the HTML campaign, which will allow you to include images, links, text, and other cool elements. You can also enable tracking in Google Analytics provided that you have it configured on your website. Hot tip: To make your subject lines more effective, you can use Refine, a free subject line optimizer tool that tests their efficiency and provides useful recommendations. 2. Choose your Email List The second step involves selecting the mailing list or segment that will receive your awesome campaign. Keep in mind that if your email blast service is Moosend, you can send unlimited emails. Plans start at $9/month and you get access to all the features like the landing page builder, transactional emails, and much more. You can even check out our pricing page at your own leisure. So, without a doubt, selecting an email marketing tool that offers unlimited emails lets you send your email blasts without any fear of going over your limits. 3. Design your Email Blast After setting the basic setting of your email blast and selecting the email list that will receive it, you’re ready to start designing your campaign. To do that, you’ll need to access your email marketing platform’s campaign editor. What you’re going to see will look something like this: As you can see, you can either pick a pre-made email blast template and save crucial time or start from scratch. Most email blast software provide rich template libraries, so you can probably find a template that suits your needs and simply customize it to fit your goals. Customization is effortless. It happens simply by dragging and dropping new items into your design. Note: In case you’ve chosen Moosend, the available email blast templates are also mobile responsive. What’s more, our editor allows you to add advanced items like videos, countdown timers, and product blocks to take your campaigns to the next level. These can be found under the “Items” tab on the left side menu: As soon as you’ve added the elements you want and crafted your email copy, you can see how your email blast looks. You can do that by finding the “Preview” button. 4. Run Spam and Delivery Tests Before sending your email blast, you can also benefit from a spam and delivery test. A content spam test helps you identify spammy content and prevent unsubscribes, while it also indicates the likelihood of your email being filtered as spam The delivery test ensures that your email blast will be displayed properly once it reaches your recipients. On Moosend, these two options will appear right after you’ve created your email blast design in the previous step. All in all, this feature is very important to avoid sending email blasts that’ll get caught by spam filters! 5. Schedule Email Delivery In this step, email automation will allow you to send your campaign immediately or schedule it for a later date. Scheduling your campaign is essential in email marketing as you can maximize your email blast’s impact based on the time it will reach the recipients. With Moosend, you get another great feature that most marketers love; automatic retargeting of your non-openers! By enabling the automated resending option from the Schedule Delivery tab, you can drastically improve open rates without the need to do anything manually. 6. Preview Your Email Blast and Send You’re almost done! Take a final look at your campaign to make sure that everything is as it’s supposed to be. Now you are ready to hit that send button and show your cool campaign to your email list! Important Note: In case you hit send by mistake (or you just remembered you missed something), Moosend has you covered. You have 30 seconds to abort sending of your email blast. Make It Last, Not Blast! All things considered, email blasts may have their cons due to their nature, but they still remain effective when used right. It’s important to choose a reputable email marketing and automation platform to deliver, perform, and track meaningful actions. These insights will contribute to the customization of your communication strategy and overall performance. And if you signed up for an account and created your first Moosend email blast, share your experience in the comments below! Frequently Asked Questions 1. How to Do Email Blasts? To launch an email blast, first, you need to select a reliable email blast service. Then you import a mailing list or select one of your existing ones. The next step is to design your campaign either starting from scratch or selecting a ready-made template. Customize your design and then run a spam and delivery test. Schedule your email blast and hit send. 2. What is a Good Open Rate for Email Blasts? A good open rate for your email blasts is between 17-28%. While this metric may be a little broad, it gives you a good idea about how your email campaigns should be performing. 3. What is the Best Email Blast Software? There are various email blast services available like Constant Contact, Mailchimp, and Campaign Monitor, but Moosend is the best among them because you can personalize your email blasts in a short amount of time and get better results. Moreover, it’s the most affordable among them. --- ### How To Send Mass Email In Outlook | Step-By-Step [2025] > Here are 4 simple steps to learn how to send mass email in Outlook. Also, find out why you shouldn't use Outlook and what's the best alternative. - Published: 2022-02-28 - Modified: 2025-02-17 - URL: https://moosend.com/blog/how-to-send-mass-email-outlook/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Wondering how to send mass email in Outlook? You’ve come to the right place. Today, we are going to see how to use the ISP to deliver bulk email campaigns to your audience. But before we do that, it’s important to know that while it’s a simple and free solution, sending a large number of emails to a large number of recipients through Outlook doesn’t come without certain limitations and issues. To help you out, we’ll see: How to send bulk messages in Microsoft Outlook Why Outlook isn’t the best mass mailing solution What is the best alternative to send mass email Now let’s see how to do it in the following step-by-step guide. How To Send Mass Email In Outlook To use this method you will need access to MS Office, and more specifically Microsoft Word (Desktop app). You won’t need any additional software as the entire process will be performed through the Mail Merge option found inside the document. 1. Write Your Email Copy In Word The first step to sending your email messages to your recipients through Outlook is to create a new Word document and add your copy. You can either start from scratch or use a cold email template like the following: 2. Select The Mail Merge Option Now that you have your body of the email ready, it’s time to move to the next step. Here, you need to find the Mail Merge option. This is located in the Mailings tab. Click on it and then hit “Start Mail Merge. ” From the drop-down menu, you need to choose the “E-mail Messages” type. When you click on it, your Word document will look like this: Apart from your copy, you can also add a Greeting line and insert Merge Fields to make your email message more personal. You can find the options to do so in the “Write & Insert field” sections: Now let’s see how you can add your contact list. 3. Select Your Email Recipients Next, you need to click on the “Select Recipients” tab found under the “Start Mail Merge” option. Here, you can select between three different options. Let’s see how you can use each one of them: Type a New List: Use this option to insert your recipients’ contact information manually through the dialog box, such as their name, address, company, and so on. You can also add and delete numerous entries, find contacts, and customize your columns. Then save your new list on your computer. Use an Existing List: If you already have your list in a CSV file, you can easily upload it. For this method to work, make sure that you have inserted your contacts' details in your Excel spreadsheet correctly, including the recipient’s name and their email addresses. Choose from Outlook Contacts: Similarly, if you already have Outlook Contacts set up in your account, you can select them to save time. 4. Click on Finish & Merge and Send Your Campaign After you add your subscribers, you need to select the “Find & Merge” option found on the right side of the ribbon. Here, you need to click on “Send Email Message. ” Then, you will be prompted to select where you want to send your email and add a subject line. Also, you can choose the email format you prefer (HTML or plain text) from the drop-down menu. Lastly, hit the “OK” button and your mass email will be on its way to your recipients’ inboxes. And there you have it! Now you know how to send mass email in Outlook in 4 simple steps! But wait, we aren’t done yet. While this is an easy process, sending bulk email through Outlook isn’t your smartest choice. Below, let's see some of the cons of using this method and what you can do instead. How to Send Personalized Bulk Emails in Outlook You can also send personalized emails to multiple recipients from Outlook. Follow the steps 1, 2, and 3 outlined above. Then, use the "Insert Merge Field" option to add personalization elements by placing merge fields. These are placeholders used to personalize and customize email content for each recipient. You can recognize them by the “«»” in Word. There are various merge fields you can use to personalize your email message according to your goal. When you finish, you can see the final result by clicking on "Preview Results". How to Hide Recipients When Sending Mass Emails in Outlook There are various reasons why you might want to hide the recipients of your emails. Adding the bulk email recipients in the To field "exposes" their email addresses. This goes against data protection and privacy regulations like GDPR. On top of that, this practice looks unprofessional, but it also opens the door for potential spammers. Another reason to hide recipients is that bulk emails with exposed lists of recipients are a red flag for spam filters, meaning your emails could end up in the spam folder. So what can you do? The only way to send a mass email in Outlook where the recipients don't see everyone else on the list is to add them all in the Bcc section. So you follow all the steps above and instead of putting the addresses in the "To" field you put them in the "Bcc" one. Why You Shouldn’t Send Bulk Campaigns In Outlook After learning how to send mass email in Outlook, you’d expect us to tell you to go for it. However, that’s not the case here. The above method has some disadvantages that you need to be aware of before you implement it. So, if you’re serious about email marketing, here’s why you really shouldn’t consider it: Daily sending limit: As is the case with Gmail and Yahoo, Outlook also has a daily sending limit of 300 emails. This will impact your email marketing efforts and prevent you from developing a consistent email schedule. No email design options: Outlook is great for sending plain-text emails to your audience. Nevertheless, missing out on the opportunity to deliver campaigns with high-quality visuals, graphics and advanced elements (countdown timers, etc. ) is a big minus for modern email marketers. Poor email deliverability: Your deliverability determines whether your messages will land in your subscribers’ inboxes or not. Risk of getting blacklisted: Campaigns sent from ISPs like Outlook and Gmail have a high risk of getting flagged as spam and even get you blacklisted. No personalized messages: Personalization is a driving force for digital marketing. While you can add simple tags to make your emails friendlier, adding a name isn’t as effective as showing your recipient content that is specifically tailored to their needs. As you can see, sending mass email isn’t the best option as it presents certain drawbacks that a dedicated email provider doesn’t. Moreover, email blasts may sound like a great solution to reach a large number of people. However, in the era of personalization, sending targeted email marketing campaigns is more efficient and gives you better results. So now that you know that. What’s the alternative? Let’s see! Why Moosend Is The Best Solution To Sending Mass Email Your Outlook email account may give you the opportunity to send email blasts in simple steps. Nevertheless, choosing a dedicated email service provider like Moosend is a far better option, offering you the tools to create and automate your campaigns. Want to test it out? Make sure to sign up for a free account to take it out for a spin. Now let's see what a mass email tool can give you to power up your email marketing efforts: Email Design Options Outlook is great for reaching your audience through email. However, as mentioned above, there’s so much you can do with it, especially when it comes to email newsletter design. An email platform will give you an advanced email builder to craft beautiful and responsive email designs that will boost your conversion rates. Furthermore, if you aren’t great at creating a campaign from scratch you can select a premade design to get started. Moosend’s email newsletter templates are great for rookies who are just getting started. You can select from a variety of templates for different industries to make newsletter creation easier. On the plus side, you can also craft your own designs and save them in your library for future use. Email List Management Managing your contacts is essential to promote good email list hygiene and keep your sender reputation and deliverability intact. As mentioned above, Outlook lets you add your recipients manually, import them through a CSV file or add them through your Outlook Contacts. A dedicated email tool with email list management capabilities will offer you much more than simply adding contacts. Among others, it will simplify the tedious process of sending your emails, keep your lists clean by performing various bulk actions, adding custom tags, and more. Email list management is a powerful tool that enables you to get started with email list segmentation. Let’s see more about it below. Personalized Emails Through Segmentation Segmentation and personalization are an email marketer’s most powerful weapons to delivering better and more relevant content to their audience. An email service provider will let you group your contacts based on their demographics, such as age, gender, etc. This will open the door for personalized email marketing. As you know, one-size-fits-all messages are no longer effective. Consumers need to see the value of a message to take action. So sending mass promotional emails isn’t going to cut it for them. Using advanced personalization will allow you to craft messages that are relevant to your audience’s needs. This way, you will increase your conversions and build a loyal customer base that will be happy to interact with you. Advanced Reporting & Analytics One of the things you need to boost your efforts is data! Collecting important insights about your campaigns is essential to optimizing your marketing efforts as a whole. With a dedicated email tool, you can track important email marketing metrics, such as your opens, conversions, click-through rates, and more. Monitoring these will help you make important decisions that will impact your email marketing strategy and your success. Moreover, collecting data will allow you to run a variety of tests, like A/B testing. Let's see more below. Optimization Tools (A/B testing) Email marketing is a process that needs constant refinement as people's preferences change all the time. To always be up-to-date with your recipients’ wants and needs, you need to discover the things they like the most. With an email marketing tool, you can find out what your audience loves through a process called A/B testing. This lets you send variations of the same campaign in order to discover which elements resonate better with your target audience. Optimization tools like A/B Testing are one of the biggest advantages you can get out of an email service provider and something that isn’t possible to do through Outlook. Creating Converting Email Campaigns While sending emails through Outlook is simple, it may not the best option for you. Email marketing is one of the most profitable channels with an ROI of $42 for every $1 you invest in it. So taking full advantage of it and doing it properly is a must to make your business thrive. If you want a great alternative that is both scalable and affordable, you can try Moosend’s email marketing tool. Through it, you can create professional email campaigns, manage your contacts, automate your processes, and create solid relationships with your audience. Frequently Asked Questions - FAQs Now that you found out how to send mass email in Outlook and why you shouldn’t do it, let’s take a look at a few important questions: 1. How do I send a group email without showing addresses in Outlook? To hide your recipients’ addresses from each other you need to create an undisclosed recipients contact. Then you have to create a new email, add your undisclosed recipients to the “To” field, and insert additional contacts in the Bcc option. 2. What is the limit for sending emails in Outlook? The maximum number of email messages you can send is 300 per day. For Microsoft 365 subscribers the daily recipients limit is 5,000 with the maximum recipients per message being 500. 3. What’s the best alternative to sending mass email in Outlook? The best way to send and deliver your bulk email campaigns is to get a mass email marketing service like Moosend. This way you will ensure that your campaign reaches the inbox and avoid common problems like getting flagged as spam. --- ### Why You Should Avoid No-reply Email Addresses And What To Use Instead > Noreply email addresses - should you keep or get rid of them? Learn how to replace them asap to boost your email marketing efforts. - Published: 2022-02-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/noreply-email/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner, Intermediate Noreply email addresses - are they a friend or foe? Many businesses use this email address format to keep their mailbox under control, but marketers have started to doubt this choice. Step into your customers’ shoes for a moment. Let’s imagine that you’ve received a promotional campaign from a brand offering you a discount. However, some of the information is unclear, and you need clarification before you claim your coupon. You’re responding to the email, but you get a non-delivery notification in return. How would you feel? Well, we bet you’d dislike it! In this guide, we’ll explain: why this email marketing practice is not as efficient as it seems how it can hurt your email deliverability and customer experience tips on finding alternatives to no-reply addresses. What Is A Noreply Email Address? In short, it’s an email address with the format noreply@domain. com. Organizations use it to prevent their subscribers from responding to transactional emails or promotional campaigns to keep their mailbox clean. For example, Goodreads uses this format for campaigns with reading suggestions to subscribers. Even though keeping this address style for similar automated and transactional emails makes sense, it can cause hazards in some instances. We’ll explore the reasons below. What Happens if you Respond to a No-Reply Email? If a customer replies to an incoming mail from a no-reply email address, they’ll either receive a non-delivery notification or no reply at all. As you may understand, this can be disappointing for them and can also harm your email marketing activities in various ways. The Drawbacks Of Noreply Emails So what do you miss out on when communicating with your customers through “do not reply” email addresses? Let’s see: Your Email May End Up In Spam Folder Many email service providers (ESPs) and ISPs use spam filters to send emails from no-reply addresses directly to the spam/junk folder. Plus, specific security settings can cause the same result. If this keeps happening, it will finally decrease your open rates and ultimately hurt your email deliverability. Over time, this will harm your sender’s reputation and, subsequently, your email marketing efforts, as you won’t be able to get the leads you need to see an increase in conversions and sales. Want to ensure that your deliverability score remains high against all odds? Check our infographic below to bring the best possible results. You Offer A Poor Customer Experience If you have a noreply address and customers get no answer when they respond to a message you’ve sent, they’ll probably feel ghosted or frustrated over non-delivery notifications. In the best-case scenario, they’ll search for your contact information online to reach out, but how efficient and customer-oriented is this practice? As you may understand, no-reply addresses can cause bittersweet emotions to customers who trust you and damage customer experience. And ultimately, this can also hurt your brand reputation, with all the consequences that come with it. You Put Email Engagement At Risk Email engagement is all you need to achieve your email marketing objectives, including high open and click-through rates. But if you use a no-reply email address, do you really let your subscribers engage with you? We doubt that! This is a red flag for your relationship marketing activities, too. Instead, it’d be more beneficial for your brand to show your customers that your door is always open for them. Make them trust you and enable them to contact you whenever they need or want to. You Miss Out On Customer Feedback When customers hit the reply button, they often have something meaningful to share with a brand. For instance, they may have a question about your products/services that may prevent them from completing their purchase. Or they may want to provide you with valuable feedback that can improve your offers. By blocking two-way communication, it's possible to lose great opportunities to build a better customer experience and products/services everyone will love. And that’s a pity! You Skip Over GDPR Compliance Rules Last but not least, no-reply email addresses don’t quite agree with GDPR compliance rules. In some countries, this practice is even considered to be illegal. If someone wants to unsubscribe from your list, they should be able to do so in the simplest steps possible. If they miss the unsubscribe link, they may flag you as spam or block you as a sender. To avoid conflicts with privacy issues, it’s best to allow email responses and always remember to remove the email accounts from the email lists for relevant requests. As a bonus, healthy email lists will also contribute to a high email deliverability rate. How To Ditch Your Noreply Email Address Once And For All In a nutshell, noreply email addresses can turn into a big pain for businesses and cause more trouble than relief, putting customer engagement and deliverability at stake. So what email address types can you use for your email marketing campaigns? Additionally, what steps should you follow to avoid filling your mailbox with unnecessary emails but keep open communication with your audience at the same time? Let’s have a look: 1. Select A Valid “From” Adress Think about the alternatives you have for your sender name to get rid of no-reply addresses. The first rule is that it should look like a real email address, including your company domain name, to avoid being filtered as spam by ESPs. For example, at Moosend, we often use hello@moosend. com for emails sent in bulk. Overall, you can use different email addresses for different purposes or company segments. For example, you can use a separate support email address with the format support@yourcompany. com. If you want to ensure that incoming mails with questions and feedback end up in safe hands and customer requests get handled asap, create a dedicated email address for those replies. Email marketing services like Moosend or Brevo allow you to add different addresses as the “From name” and “Reply to” to achieve that. Finally, remember to follow the ultimate email marketing rule - the more personalized your emails, the better! If you want to boost personalization, you can use an email address with the name of a real person from your team members followed by your domain name. If you combine it with a personalized subject line, you can bring maximum results. 2. Include Useful Resources Inside Your Campaigns Suppose you want to be ahead of your customers for certain matters to diminish unnecessary email replies. In that case, you can include a series of valuable resources, such as an FAQ section, reviews, or contact information on the email footer of your campaigns. You can also add links to your social media, such as LinkedIn or Twitter to take your conversation there, especially if you regularly update them. Look at this abandoned cart email by Dyson, including a “Contact Us” button and helpful information for the subscriber. You can also add a link to your Help Center: You can also create an auto-reply message with content crafted based on previous customer feedback. 3. Filter Out Autoresponder Emails However, we totally understand that you want to prevent certain emails from landing in your mailbox, especially automated replies like out-of-office replies. You can filter out those automated responses to avoid cluttering your mailbox that can cause friction to your workload. Most email clients, such as Gmail or Outlook, let you set up email filters in simple steps. So don’t discourage your customers from reaching out to you for the wrong reasons, as they may have something important to share. 4. Provide Customer Support Throughout The Journey Customer support plays a huge role in responding to all kinds of customer requests. They can also give a helping hand for questions that occur concerning marketing or transactional emails. For example, they can collect those inquiries to determine if something is missing during the customer journey that causes frustration to buyers to tackle them effectively. If you want to forward those requests to support agents to act fast, you can add the customer support address as a reply-to option to handle these matters the best way possible. Moreover, keep in mind that customer support tools have more advanced filtering capabilities to get rid of unwanted emails faster. The Takeaway Long story short, if you don’t want some of your best emails to end up in the spam folder, consider replacing noreply email addresses asap! Switch to more personalized email addresses that look like they’re sent from real people. This way, you encourage your customers to engage and communicate with you if they wish, reinforcing a spot-on customer experience. Looking for an all-in-one marketing solution to streamline your marketing efforts? Join Moosend and get some of the best email features out there to revive your email marketing game. Try it today for free! --- ### 8 Best Email Template Websites & Services For 2025 > Are you looking for the best email templates to create campaigns that convert? Find some of the top websites and pick your favorite designs. - Published: 2022-02-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/free-responsive-email-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Using the right HTML email templates will boost the effectiveness of your email marketing campaigns. They will make your brand look professional and help you stand out from the competition. So if you want to create dazzling campaigns and nail email design, worry not. In this guide, we share top websites with the best email templates for different industries. You’ll also find valuable tips on which templates to choose based on your email marketing objectives. What Are Email Templates? Email templates are ready-made email layouts marketers can use if they lack the resources to craft an HTML email campaign from scratch or just want to save time. In most cases, they are easy to customize based on the brand guidelines of each business. Plus, many tools enable users to build unique email templates using intuitive drag-and-drop email editors in simple steps. So if you have an eye for design and wish to do things your way, you can still benefit from those platforms. Where To Find The Best Email Templates In this list, we’ve collected email marketing services and tools suitable for brands of all types, from small businesses and nonprofits to large eCommerce organizations, to help marketers build great emails effortlessly. Let’s explore them: 1. Moosend (90+ responsive email templates) Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies Get our templates! Moosend is an all-in-one email marketing solution offering 90+ responsive and customizable email newsletter templates, divided into different categories tailored to all needs. Moreover, with its sophisticated drag-n-drop editor, you can build beautiful email newsletters and infuse them with your unique style. You don’t need any coding knowledge to edit and make changes to them. You can also create engaging landing pages and subscription forms in simple steps to power up your email marketing game until conversions come your way. Moosend also has powerful automation capabilities. Segment your email lists to deliver hyper-personalized email campaigns and monitor their progress in real-time. Plus, it offers integrations with plenty of tools to streamline a spot-on email marketing strategy at a relatively low cost. Last but not least, if you decide to use this platform, you’ll worry less about your spam rate as Moosend’s sender reputation reaches 98%. 2. Unlayer (1,000+ no-code responsive email templates) Best for: Freelancers, Agencies Unlayer is a great HTML email builder that helps you create beautiful-looking emails and landing pages with minimum effort. Their vast library of no-code email templates suit both beginners and advanced users and the drag-and-drop editor makes the process of editing effortless. The tool is ideal especially for agencies or freelancers who want plenty of options regarding template designs that are also well-crafted. It goes without saying that they are fully responsive across mobile devices. Plus, some of their templates are free to use. Finally, the email templates created with the tool can be smoothly exported to email service providers and CRM solutions, such as Moosend, HubSpot, Mailchimp, and Campaign Monitor. 3. Stripo (1,500+ free responsive email templates) Best for: SMBs, eCommerce If you’re not in the mood to obtain a holistic email marketing platform but you’re looking for new email layouts, then welcome to Stripo – the email design platform. What makes Stripo’s builder really stand out is its ability to add pre-made interactive elements such as CSS-animated buttons, GIFs, and countdown timers. The platform sports one of the largest email template libraries, covering every context from cart abandonment emails to follow-up and transactional emails. To gain access to their premium templates, pricing starts at $15/month. Once you’ve found a suitable email template for you, you can export it to the email service provider (ESP) of your choice. Stripo is integrated with over 780 email marketing tools like Moosend or Mailchimp. 4. Beefree (1,200+ free HTML email templates) Best for: Freelancers, SMBs Another great source for HTML email templates to attract your audience is Beefree, offering more than 1200 choices for all design tastes. Finding the right template for the type of email you want to send is effortless. The descriptive menu enables users to check all the boxes they need to create the campaign they long for. And if you’re not satisfied with the existing templates and want to build custom email templates from scratch, you can submit a project to their design team. 5. Litmus (27 free, modern HTML email templates) Best for: Marketers, Freelancers Litmus is an all-in-one email marketing platform with additional email testing functionalities. They offer a selection of modern HTML email templates that you can download and use freely. These email templates are distributed in different categories–e. g. , lifecycle, promotion–with their suggested use–e. g. , automated campaigns, customer onboarding. Plus, they’re easy to customize and no CSS and HTML code knowledge are required to craft them. 6. TOPOL (150+ pre-made responsive email templates) Best for: eCommerce, Design teams TOPOL is an online email builder and editor offering more than 150 email templates, many of them for free. The email designs are professionally-looking, colorful and fun and they can surely help businesses engage with their audience. The platform offers various export options. You can either download the HTML or export it directly to your email marketing platform. All the designs render well on any mobile device and in the most popular email clients. Plus, by acquiring TOPOL Pro you can access more advanced template-building features, including collaboration tools and re-usable custom blocks. 7. Dyspatch (Open-source email templates) Best for: Bloggers, eCommerce Dyspatch is a no-code, interactive email builder and visual editor. It gives businesses across all industries the tools to design fast-loading transactional and promotional emails. Specifically, the platform offers open-source email templates, including welcome and confirmation emails, newsletters, etc. You can also effortlessly create your own custom email templates without any coding knowledge and use its localization feature to translate your email templates for different languages automatically. What you’ll find interesting regarding Dyspatch is the loading times of emails created with the platform. Due to its mobile-first approach and AMP optimization, they load faster than traditional emails. 8. Brevo (Premade & custom email templates) Best for: eCommerce, Publishers, Agencies Brevo (formerly Sendinblue) provides users with 40+ responsive email templates to use the drag and drop way without coding skills. The platform also includes the WYSIWYG HTML email editor for more advanced users wishing to write their own code. Additionally, Brevo offers SMS capabilities and a landing page builder to maximize your lead generation. Finally, through its SMTP service, you can send transactional emails at critical moments during the buyer’s journey. How To Choose The Best Email Template For Your Campaigns Sometimes, it’s hard to decide which templates to use out of the available choices. Here are some steps to follow: Define your email marketing goals First off, consider what you want to achieve through your marketing campaigns. Do you want to boost brand awareness or increase your sales at a certain period? These answers will help you pick the template style that works best each time. For example, if you want to send a promotional campaign, you need an outline that showcases your products beautifully, with a clear call-to-action button. Here’s a template example by Moosend: All yours! On the other hand, a welcome email should be more straightforward, with less copy and more gist. Choose the best tool for you At the end of the day, it’s not just about templates. If you need a platform to streamline your email marketing, you need to check every detail to get the tool that works. Before you make your final call, browse their templates to see the variety they offer and if they suit you. And remember, you can always integrate your email marketing platform with external email template libraries if you don’t want to restrict yourself. Follow your brand guidelines And of course, make sure that the templates you use fit your brand style. Once your subscribers open your email campaigns, they should be able to recognize that you are the sender before you take their breath away. This doesn’t mean that you can’t experiment from time to time to spice up your brand outlook as long as it complies with your branding efforts. The Best Email Templates for Every Taste There are tons of templates covering every industry and need, no matter your style. So, the next time you’re about to send a rather loose email, remember that there’s no excuse to cut down on email quality, especially when email platforms make crafting designated emails easy. Ready to find the templates your customers will adore? Browse Moosend’s template library with professionally designed and perfect-looking templates to increase your KPIs. Try it today for free! Email Marketing Template FAQs And now, it’s time for some quick questions about this topic for marketers in a hurry: 1. How do I create an email marketing template? You can either employ a designer to help you or use a template builder. Most email marketing platforms enable you to craft email templates from scratch in simple steps, even for professionals with no design and coding experience. 2. What are the benefits of email marketing templates? Professionally designed email marketing templates enable you to increase customer engagement. This can ultimately boost your conversion rates in the future, contributing to your business ROI. 3. Where can I get email marketing templates? Here, we’ve collected some of the best email template websites and email services that make a difference: 1) Moosend, 2) Unlayer, 3) Stripo, 4) BEE Free, 5) Litmus, 6) TOPOL, 7) Dyspatch, 8) Brevo, 9) Mailchimp, and 10) Campaign Monitor. 4. How can I add a template in Gmail? Go to “Settings” on your Gmail account and find the “Advanced” tab. Enable the section “Templates” and click “Save Changes. ” After you’ve written the copy, move to the three dots below, select “Templates” and “Save as new template. ” --- ### How To Send Mass Email In Gmail: A Simple Guide [2025] > Learn how to send mass email in Gmail in 4 easy steps and why you should avoid this method to deliver email campaigns in 2023. - Published: 2022-02-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-send-mass-email-in-gmail/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner You probably ended up here searching how to send mass email in Gmail, right? Well, today we are going to show you exactly how to do it through this simple step-by-step guide. But before we get to it, let me ask you a question: why choose Gmail to send your bulk campaigns? I’m sure the answer is because it is free, right? But is it the best option you have to deliver your promotional email campaigns to a large number of people? Today, we'll answer all your questions, including: How to send bulk email through Gmail If Gmail is the best option for sending mass campaigns What’s the best alternative to achieve more Without further ado, let’s start! How To Send Mass Email In Gmail In 4 Steps In this section, we are going to see two methods to send bulk campaigns to your audience. The first one is very simple yet there are certain drawbacks. All you have to do is create a Gmail account, compose your email, add a subject line, and then insert your recipients' email addresses. Of course, don’t forget to click on the Bcc option to hide all the email addresses from your subscribers. This will make your campaign look a little more professional. While this method is pretty straightforward, there are a few things that make it less than ideal: It requires a lot of time since you need to input the email addresses manually. If you forget to select the Bcc field then your recipients will see all the email addresses you sent it to. This is definitely not great if you tell them this is a personalized offer. You can’t preview your email to detect any potential problems. The second method requires a few more steps and tools. Let’s see it: 1. Get A Mail Merger Tool - YAMM To send mass email in Gmail you need to use Google Drive and a tool like GMass or Yet Another Mail Merge (YAMM). Here, we’re going to show you how to do it through YAMM. To use YAMM, you simply need to create a new Google Sheet and click on “Extensions. ” Then, hover over “Add-ons” and select the “Get add-ons” options. Now you have to search for YAMM in the Google Workspace Marketplace (formerly G Suite). When you find it, simply click on the “Install” button. You need to press “Continue” and sign in with your Google account for the installation process to begin. 2. Add Your Contact List After getting YAMM, you will be prompted to add recipients in your new Google Sheet. You can either Import Google Contacts or insert the email addresses yourself by copying and pasting them from an Excel file, etc. If you add your list of contacts manually, make sure that you input them correctly to avoid having invalid recipients. If you want to send emails to your LinkedIn lead, you can export your LinkedIn sales navigator list and paste the emails here. 3. Create An Email Template in Gmail Before you start the mail merge, you need to create your email message. You can easily write your copy in a Google docs file for easy access or use a premade cold outreach email template to save time. Then add a subject line and create a draft in your Gmail account with your message. 4. Send Your Bulk Email Marketing Campaign After you save your draft, go back to Google Sheets, find YAMM in the "Extensions," and click on the “Start Mail Merge” option as seen below: Then all you have to do is add your sender name and select the draft you created in your Gmail account. You also have the option to send a test email to yourself. So make sure to do it before you start sending your mass email campaign to check for errors. And here you have it! Using a tool like YAMM will let you send your promotional messages to your audience. Nevertheless, there are certain limitations you need to consider when using the above method. Below, we’ll see why sending bulk email through Gmail isn’t the best option you have to engage your audience and ensure high open rates, click-throughs, and conversions. Why Sending Mass Email Campaigns In Gmail Isn’t Optimal While it's a simple and free solution, using Gmail as an email service provider (ESP) isn’t the best way to build customer relationships. For that, you are going to need a dedicated email service, created to accommodate your email marketing needs with advanced features and functionality. Send mass email with Moosend! 5 Reasons Why You Shouldn’t Send Bulk Email Through Gmail Below, we comprised some of the "red flags" of using Gmail to send your cold emails, promotional campaigns, and more. Let’s see: Sending limit: One of the biggest problems that Gmail has is the daily sending limit of 500 emails. To send more, you need to wait for 24 hours. This is a major drawback as it will interrupt your new email flows. No customization options: Gmail has very limited newsletter design options as it is primarily used as a personal communication channel. Choosing it will take away the opportunity to engage your audience with eye-catching designs. Email deliverability issues: Your deliverability (i. e. , your ability to deliver your messages in your recipient’s inbox) will also be hindered. Also, sending a large number of emails to invalid email addresses will get your account flagged as suspicious or disabled. Lack of professionalism: When you deliver your email marketing campaigns through Gmail your sender address will have the “name@gmail. com” format. Using a personal sender name won’t look professional to your recipients and will end up in the spam folder. No advanced personalization: Mass email is a great way to increase the visibility of your offer. Nevertheless, impersonal email blasts aren’t the best way to make your business thrive. Personalized emails with dynamic content and offers have better chances of engaging and converting your audience. So what’s the alternative? Send emails with a dedicated email service provider that will equip you with an advanced email builder, list management, reporting, personalization options, and a great email deliverability score. Thankfully, the market has a plethora of options to choose from. But to find the best one, you need to get a tool that is easy to use and has a short learning curve. Of course, not breaking the bank is also something that you need to keep in mind. For example, getting an email marketing automation tool like Moosend or Mailchimp is a great idea. Need to know more about what these tools can do for you? Keep reading to find out why an ESP like Moosend is the best alternative to send mass email in Gmail. Need to test it out? Make sure to sign up for a free account and take it for a spin. Why Moosend Is The Best Alternative To Sending Mass Email Moosend is an email marketing automation tool designed to help you create beautiful newsletter campaigns for your audience. The platform is equipped with all the necessary tools to not only craft your message but make it converting and unique. This ensures higher open rates and email deliverability. Below, you will see the main reasons why Moosend is the best alternative to use. Dedicated Email builder As mentioned above, newsletter design is a necessary element to promote subscriber engagement. An eye-catching and professional HTML campaign will amplify your email marketing strategy and please your audience. Moreover, to help you out, you can use an array of pre-made newsletter templates that are both responsive and customizable to save time and effort. On top of that, an advanced email editor will also let you use advanced elements, including: Countdown timers to boost urgency Conditional visibility to display more relevant content Images from your Google Drive, social media, etc. Customized unsubscribe buttons GIFs and videos Apart from designing converting newsletters, which isn’t possible in Gmail, your dedicated email tool will also offer tools to manage your email list. Let's see! Email List Management & Segmentation Managing your contacts is an essential part of an effective email strategy. So using a contact management system provided by your email provider will help you keep your subscriber list clean and tidy. Plus, you can easily import/export your existing contacts from Excel and CSV files. Also, you can segment your audience through the advanced segmentation option. Segmentation is a process that lets you divide your audience based on specific criteria like their age, gender, profession, interests, etc. How can this help you out? Well, knowing your subscribers will allow you to personalize their experience, tailoring your email marketing campaign messages to their needs. Thus, you will increase your engagement and boost your conversion rate. This will also let you retarget your non-openers and keep your list clean through another process called email list cleaning. As we’ll see below, performing regular checks and keeping your mailing list free of invalid email addresses is the best way to maintain high deliverability and avoid the spam folder. Advanced Email Tracking Options While YAMM will offer you a set of tools to track your email performance, you can do much more with an advanced reporting and analytics dashboard. More specifically, you can track a variety of important email metrics like your opens, click, unsubscribes, CTR, and conversions to improve your email marketing as a whole. Moreover, you can customize your reporting to track what interests you the most and minimize distractions. Then use the data to perform A/B tests to optimize the efficiency of your email campaigns. A/B Testing or Split Testing is a process that allows you to test various elements of your emails at once, from your subject lines to your email copy, visuals, and more. Platforms like Moosend have dedicated A/B Testing tools to help you find the best element combinations to boost your engagement and provide an excellent user experience. Email Deliverability Your email deliverability is one of the most important things you need to consider when sending your email marketing campaigns. Poor deliverability is a result of a bad email reputation. To avoid harming your reputation you need to be consistent with your volume, avoid sending to email addresses that bounce, as well as keep your lists clean. Moosend, for example, has a sender score of 98%. This will ensure that your messages will land in your subscriber’s inbox every single time. Moreover, enabling the double opt-in method will allow you to monitor the email addresses that join your mailing list. Basically, this process adds an extra step that requires your visitors to verify their email addresses after they interact with your popup. Marketing Automation Workflows Of course, the best part of getting a dedicated email marketing service is the marketing automation tools that come with it. By creating workflows you can automate your follow-up sequences and deliver the right message at the right time. This feature is perfect for streamlining your process, saving time, and boosting the efficiency of your email content. Among others, you can use your platform’s pre-made recipes to set up the perfect flow or hop into your workflow builder to craft: Welcome series Lead nurturing campaigns Onboarding emails Cart abandonment sequences Re-engagement messages All these are essential to target modern consumers who expect personalized experiences from you rather than a one-size-fits-all message. You can easily try the visual workflow builder by creating a free Moosend account. Give it a try! Integrations With Third-Party Apps Another crucial thing is the integration of your ESP with other useful apps. With Gmail, there is so much you can do. However, when you get a dedicated email service you get a plethora of integrations with other apps, such as eCommerce platforms, analytics tools, CRMs, etc. , to help you streamline your email marketing efforts. Integrating your apps is probably one of the best things you can do. So make sure to leverage this opportunity to make your business thrive. Of course, there are more benefits to consider apart from the integrations. To name but a few, GDPR compliance, additional lead generation tools, and customer support are among the things you can enjoy by getting a mass email service. From Mass Email To Email Marketing Campaigns As mentioned above, Gmail is mainly for personal use. So it’s not the ideal tool to use for your email marketing strategy. If you are serious about engaging your audience with email campaigns, doing cold email outreach, promoting offers, and converting your subscribers into customers, you are going to need an email service to equip you with the right tools for the job. Providers like Moosend can help you get started on the right foot. So what are you waiting for? Sign up for a Moosend account today, and convert your audience tomorrow! Frequently Asked Questions - FAQ Now that you know how to send mass email in Gmail, let's answer a few important questions: 1. Is it a good idea to send mass email in Gmail? Using Gmail will allow you to send only 500 emails/day due to the daily sending limit. While it's a simple solution, using Gmail isn't optimal as you have limited design options, poor deliverability, and no additional features. 2. What is the best alternative to sending mass email? Getting a dedicated mass email service is the best way to nail your email marketing efforts and avoid common issues arising when you use Gmail. Moosend is one of the best email marketing services you can choose to power up your efforts, with flexible pricing and advanced tools. 3. How do I send more than 500 emails in Gmail? To send more than 500 emails (daily sending limit) you will need to wait for 24 hours (reset limit), create another Gmail account, or get a dedicated email marketing platform. 4. How do I send a mass email without showing addresses in Gmail? To hide all the email addresses from your recipient you need to check the Bcc field before you send your bulk campaign. 5. How can I send bulk emails without spamming in Gmail? If you want to avoid spam, you have to maintain good email list hygiene and check for invalid email addresses. Also, make sure that your subject lines have no spammy or misspelled words. --- ### Best Practices For An Effective Sender Name To Boost Open Rates > What makes for a successful sender name that can lead to a higher open rate? Check everything you need to know in this guide. - Published: 2022-02-14 - Modified: 2025-01-07 - URL: https://moosend.com/blog/sender-name/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner What is the first thing email recipients observe when an email pops up on their mailbox? You guessed well. It’s the sender name, which can affect the readers’ decision on whether to open it or not. In this quick guide, you’ll learn how to choose the appropriate email sender name for your campaigns to increase your open rates and get one step closer to conversions. Let’s start with a brief definition and the top benefits of great sender names. What Is The Sender Name In Email Marketing? A sender name - or “From name” - is the first line of text that appears on a subscriber’s mailbox, addressing the sender. It’s usually up to 30 characters, which changes based on the user’s email client, device, or browser. Here's an example by LinkedIn Learning: Before we move to the benefits of a successful sender’s name, it’s worth noting that it’s not the same as the sender’s email address. The latter shows the domain name and includes the well-known @ symbol. Most marketing automation platforms and email service providers enable users to tweak the sender name in simple steps and track what works for them. For example, with Moosend, you can fill it in the form of “From Name” together with the rest of the settings. The Perks Of Adding A Sender’s Name That Stands Out So why should you spend valuable time minding what your sender name should look like? Let’s see the major reasons: Open Rates According to a Litmus-Fluent survey, 42% of email users reported that the sender name is the initial thing they look at when deciding whether to open a campaign or not, followed by the subject line (34%) and the preview text (24%). So if you want your marketing emails to convert, it’s essential to add a name that will attract your audience’s attention. The same happens with transactional emails as they help you share important information with your subscribers, such as details about their purchase, registration, etc. Brand Recognition Creating consistent sender names, especially those including your company name, will enable recipients to recognize your email campaign faster. It will also help you build trustworthiness among your audience, likely to sustain a high email open rate. Later on, we’ll discuss how to use your company or full name to build trust and keep your subscribers aboard. Email Deliverability Finally, an excellent open rate can secure your email deliverability. When recipients move your emails to the spam folder or hit unsubscribe, they can hurt your brand reputation and deliverability. Plus, always remember to use your original domain address and avoid sending from personal yahoo, gmail, or AOL accounts that may confuse your subscribers. You can also enable domain authentication processes like DKIM to add an extra safety net. Sender Name Best Practices With Examples Ready to change your sender’s name to win more open rates? Here are some valuable tips to follow: 1. Choose the Right Format First off, it’s essential to select which name style suits you based on your brand type or target audience. Which one will entice more readers to click on it and why? Then, choose one of the following options: Brand Name Many brands use the company name as a sender. When the audience is familiar with the brand name, they recognize it fast and efficiently. So if you use it consistently, it will boost brand recognition and the blessings that come with it. Here’s an example by Elfster: Overall, we’d suggest using this option for more generic emails, especially if you communicate via email more rarely with customers. Personal Name at Company If you wish to add a more personal touch to your communications and make your subscribers feel like they know you well, add an employee name followed by the brand, as we do at Moosend: Choose an employee name that makes sense based on the type of communication you have. For example, if you run a B2B organization, you can add the name of an account manager or sales agent to attract subscribers at the bottom of the email funnel. Communication Type at Company If your business sends different types of emails to customers, you can slightly adapt your sender name so that they grasp the reason for your outreach each time. Here’s the sender name of our newsletter at Moosend: For instance, if you send a message from your support team, tweak the sender name and your domain address to make your communication clearer. Personal Name In certain cases, just adding your name is enough. For instance, if you’re an influencer or run a person-centric business, writing your full name as a sender can make subscribers add you in their address book. In the above example by Masterclass, they chose to portray the course instructor Lewis Hamilton, a name that can motivate many people to join. 2. Leverage Segmentation Email segmentation is one of the most powerful tools marketers have to build the so-called personalized campaigns. This practice is linked with a high conversion rate and can work wonders for your brand when done the right way. Writing different sender names for different types of emails is simpler than you think. Clarify the goal of each campaign you craft and combine it with the appropriate sender name for each segment to yield a higher open rate. And if you’re looking for a top-tier segmentation solution, feel free to read our extensive guide. 3. Conduct A/B testing Not sure which sender name to use to boost your campaign success? By using split testing, you can check which name variation can bring maximum results based on the goal of your email campaign. Overall, A/B testing is a valuable marketing tool that can show you the way to your customers’ preferences to attract them faster. 4. Select a Trustworthy Domain Last but not least, apart from a trustworthy name, you need a domain address that is likely to overcome the spam filters, with your brand name inside. For example, at Moosend, we often use the address digest@moosend. com. Instead, avoid using personal accounts as they might hinder your brand and sender reputation down the line. Which Sender Name Do You Prefer? The sender name is one crucial factor that can determine whether your subscribers will give you the open rate you deserve. So make sure to change it based on your email marketing goal each time and help readers recognize the sender straight away. On the other hand, remember that email deliverability will be at stake if subscribers start moving your emails to the spam folder or unsubscribe. Looking for an all-in-one marketing solution enabling you to send targeted emails? Then Moosend should be on your priority list! Sign up for an account today and try our unique features! --- ### 8 Tips for Political Email Marketing Campaigns That Get You Elected > Looking to get elected, raise donations or gain popularity? Use these 8 actionable political email marketing tips to get those results! - Published: 2022-02-11 - Modified: 2025-01-07 - URL: https://moosend.com/blog/political-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Political email marketing is all about building a strong connection with your audience/voters and email is an excellent marketing tool to establish and nurture that bond due to its personal nature. In 2016, Barack Obama’s email marketing campaigns yielded a large sum of the total $690 million collected. And while email marketing for political campaigns is easy to grasp, there are a few strategies that you have to follow faithfully to make your campaigns successful. In this blog post, we’ll illustrate the 8 most important strategies that you must follow for effective political email marketing campaigns! 1. Build a High-Quality Email List You may be compelled to go for “quantity over quality” but in email marketing, this will lead you to the opposite of what you aim to achieve. Specifically, purchasing random email lists or sending mass emails to people who haven’t opted in to receive them will lead to really poor deliverability rates. Moreover, you may also trigger your email service provider’s spam filters. If you’re suspected of sending too many unsolicited email campaigns, you could face problems with your email marketing service. As a result, it’s extremely important to get users’ consent and provide them with an easy way to unsubscribe from your emails despite CAN-SPAM only applying to commercial emails. The best way to build a high-quality list is by placing a subscription form on your website. Include as many form fields as you deem necessary, but remember that asking for too many details might annoy or “scare” away potential subscribers. You can always improve your signup form by A/B testing different variations to find out what works best. To nail list building, check out some of the best online form builders on the market right now. To boost your digital marketing efforts, you need to leverage any social media accounts you have. Integrating your social media with email marketing will increase your chances of successfully persuading people to take the desired action (e. g. vote, donate, volunteer). You could even run paid ads to increase exposure. Finally, you can use any offline voter data you have from the past (e. g. from in-person events). Pro tip: After you’ve collected the email addresses, it’s a good idea to use an email testing tool to verify that they are real. 2. Segment Your Subscribers The true power of email marketing comes from the ability to send the right message to the right people. Especially for political email campaigns, you can understand that not all voters are the same. Consequently, it is essential to divide your mailing list into smaller more targeted segments. In this way, you’ll be able to target them more effectively and ultimately motivate them to take action. Segmentation can happen in various ways depending on the data you have on your subscribers. Basic criteria you can start with are: Gender Age Income Location Interests Donations Segmenting your subscriber base will allow your email campaigns to resonate with your audience and have better chances of successfully leading them towards your call-to-action or getting them to interact with you. 3. Personalize your Messages Previously, we talked about the value of segmentation. Without it, personalization of your political messages would be extremely difficult if not impossible. You want every campaign you send to feel like it was addressed specifically to the individual that receives it. This way, you establish a “personal” connection with your audience and amplify the effectiveness of your targeted message. Let’s say you have men and women segmented by their age group and their income. Would you run the same campaign towards a 25-year-old unemployed young man and a 50-year-old high-income lady? Of course not and this is the beauty of personalization. If we also take into account the fact that personalized messages coming from a political candidate can influence people’s decisions, then that’s all the more reason to establish that “personal” connection. Essential personalization tactics include: Using the subscriber’s first name in the email subject line or campaign Optimizing the email sending time according to time zones Mentioning the subscriber’s city/county All in all, personalization in political campaigns helps in increasing the open rates as well as click-through rates. 4. Craft a Strong Subject Line The subject line of an email is probably among the most important parts of a campaign. This is because it’s the first thing that the subscriber sees and it is the sole factor affecting email opens. Open rate is the most important metric in political email marketing because it means more people get to know your political opinions, plans, and intentions. Ultimately, this translates into more people reaching your CTA and taking action. A good subject line will entice the reader and pique their curiosity. Here are some subject lines Obama used during one of his political campaigns. Other notable subject lines from the Bernie Sanders campaign are the following: “I need to be frank with you” “A very difficult decision” It is advisable to make your subject lines as clear and concise as possible. At the same time, it’s important to leverage urgency. Ideally, your subject line should be 50 words at a maximum, as HubSpot suggests. And remember! Trying to use a “clickbaity” subject line will only annoy your subscribers, not further engage them. After all, nobody wants to be deceived. 5. Optimize Campaigns for Mobile Devices Another thing you need to consider is where your subscribers will view your campaigns. Things have drastically changed from the past and more and more people check their emails on mobile devices. In fact, according to Litmus, 42% of emails are now opened on a mobile device. That’s certainly a significant percentage. What this shows is that people connect their personal emails to their mobile devices to stay up-to-date at all times. Moreover, if you’re also running Facebook ads, then you’re already targeting mobile users. As a result, it makes all the more sense to optimize your political email campaigns for mobile responsiveness so that you don’t lose in effectiveness. Moosend, for example, lets you preview how your campaigns will look if your subscribers view them on a mobile device. Moreover, if you select one of the available templates, know that they are also mobile responsive. Generally, you should avoid writing long walls of text as this is not ideal for mobile viewers. Also, you shouldn’t include images or visual elements with large file sizes. Moreover, it’s important to place your CTAs at the center, since in this way they will stand out and are more likely to be clicked on. 6. Pick the Right Sender Name Online communications have an inherent “impersonal” nature. To rectify this problem, you have to ensure that the person receiving your political email campaigns feels familiar with the one sending emails. How can you achieve that? By selecting a sender name that your audience will immediately recognize. For example, you could use the candidate’s name (i. e. Bernie Sanders), the candidate’s name along with a reference to the campaign or elections (i. e Barack Obama for President) or other variations. This way, you create a “connection” with the recipients of your emails! What you should avoid at all costs is a random or generic name, and most importantly a “no-reply” sender name. Not only will this make your campaigns look unfamiliar, but some people might also get suspicious about their legitimacy. At the same time, they won’t have any reason to put you into the “Safe senders” and continue receiving your emails. 7. Utilize Ready-Made Email Templates Creating everything from scratch is not always ideal as it takes time and sometimes all you need to create an effective campaign is the right inspiration. By using your email marketing software’s template library, you can not only save crucial time but also create multiple campaigns and decide what works best for each audience. These templates can be a good starting point in regards to how your overall email design should be. If you’re using an all-in-one email marketing tool, you can also leverage its landing page templates and create standalone pages that you can promote to encourage email sign-ups, fundraising actions, and more. In this way, you’ll have a complete political marketing strategy. 8. Employ Interactivity Would you dedicate more than 3 minutes to a political email? Maybe 3 minutes is an overestimation, too. Do you know why? Because in people’s minds they are very boring. That is why a political campaign should invest in short emails, with lots of links and referrals for anyone that wants to know more. Moreover, you can opt for less content and incorporate interactive elements. The elements could be polls and quizzes that will transform the email from a traditional channel into an interactive one. This way you can break the monotony of what people are used to and open a “communication channel” by delving into the topics that interest your potential voters. What Is The Cost of Political Campaigns? We’ve discussed the essential strategies you need to follow to be successful in your political email marketing efforts. But about the cost? Most email marketing services base their pricing on the number of subscribers you have. This practically means that you may need to pay a hefty price considering that political email lists tend to run extremely large. However, some email marketing tools also offer pay-as-you-go plans that give you email credits. Since political campaigns usually run aggressively for a short amount of time you may find that this pricing model suits you better or fits better the specific goals you have. Examples of services offering this pricing model are Mailchimp and Moosend. And while both services are great overall, Mailchimp’s credits and subscription plans are quite expensive (paid plans start at $20/month). This is not the case with Moosend, while an added benefit is the vastly more affordable pricing. This constitutes Moosend’s service among the best Mailchimp alternatives in the market right now. Political Email Marketing Campaigns That Get You Elected Email marketing for political campaigns is all about targeting your audience effectively through segmentation and personalized messaging. Moreover, you need to do everything to improve open rates by crafting smart subject lines or employing interactive elements. Follow the above tips and your campaigns will have high chances of hitting the mark! And if you want a trustworthy service in terms of deliverability while being on the affordable side, sign up for a Moosend account to increase engagement with your audience. --- ### Enterprise Email Marketing Strategy Guide For 2025 > Want to build an enterprise email marketing strategy but don't know where to start? Check these 7 easy steps and do it today effortlessly. - Published: 2022-02-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/enterprise-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing Enterprise marketing has always focused on growth and customer relationship-building strategies. One of these tactics is enterprise email marketing, a strategy that can help you nurture, convert, and retain your customers. If you still haven’t leveraged the power of email for your large business, it’s time you did. Today, we’ll see how to create a high-performing email marketing strategy for enterprises. More specifically, in this guide, you’ll learn: The benefits of email for your business How to choose the right email marketing software What email campaigns to send, and more Why you need marketing automation Now let’s start by taking a look at the advantages that email offers to large business owners. Benefits Of Email Marketing For Enterprises Email is a very versatile channel of communication that you can use to keep in touch with your customers. While you may think that this is the only thing email offers, the channel also: Has the best return on investment, $42 for every $1 spent on it Amplifies your relationship marketing efforts Boosts your brand awareness Delivers personalized content through segmentation Generates website traffic and boosts sales These are only a few of the benefits of email marketing. Email is a powerful marketing tool to nurture your audience through a channel they know well. Creating the right campaign to target it is essential to reap the benefits and power up your enterprise. Moreover, while you may have an extended customer base, keeping it engaged will differentiate you from your competitors and make your business last in time. How To Create Your Enterprise Email Marketing Strategy Now that you have an idea of what you and email can accomplish let’s take a look at the steps you need to implement your email strategy: Get an advanced email marketing tool Start building your email list Segment your target audience Personalize your email campaigns Create valuable subject lines Choose the right email newsletters Automate your marketing process Without further ado, let’s dive right into them! 1. Get An Enterprise Email Marketing Service Choosing the right tools is necessary to avoid getting software that will be a bad fit for your large business. Your email strategy needs an advanced ally to help you automate your process. Also, enterprise-level software needs to offer you all-in-one functionality to capture, nurture, and convert your email subscribers. Below, you will find the best features an email marketing solution needs to have. Let’s see: Advanced Email Builder: a drag-and-drop editor with advanced features and a friendly user interface to create converting email designs. Email Marketing Automation: build automated workflows to streamline your process. Use personalization to deliver more relevant content and experiences. Email Deliverability: make sure that your emails will reach your recipients’ inbox every single time and maintain a good sender score. Email List Management: use segmentation to group your audience for better management and engagement. Integrations: combine your favorite marketing tools with your email software for better results. Advanced Reporting: create custom reports and track important metrics to optimize your strategy. Account Management and Customer Support: to help you get the most out of your service, solve problems and address your needs. The above email marketing features are some of the most important things you need to search for when you choose a platform. Now that you know them, let’s check some tools you can use to get started. Best Enterprise Email Marketing Platforms Below, you’ll find three of the top email marketing tools that offer advanced functionality and an array of tools. The market offers a plethora of popular platforms to choose from, like Mailchimp, Marketo, Constant Contact, and Brevo (formerly Sendinblue). Nevertheless, since your business will pick a plan based on the number of subscribers you have, we found the best services to get all the advanced functionality you need. Here they are: Moosend - All-in-One Email Marketing Tool Moosend’s email marketing automation platform has all you need to set your enterprise email strategy in motion. Among others, the service offers a user-friendly drag-and-drop email editor, a visual workflow builder, autoresponders, online forms, landing pages, and audience management tools. More specifically, you can use the advanced elements to create converting HTML email marketing campaigns from scratch or select one of the available email templates to save time. The forms and landing page builders will let you boost your lead generation and power up your segmentation and personalization efforts later on. When it comes to marketing automation, you can easily create a variety of automated workflows like onboarding, engagement, and cart abandonment sequences for your large eCommerce business. The reporting and A/B testing tools will also power up your optimization efforts. Account management, real-time reporting, and native integrations (Salesforce, etc. ) -or through API- are also available to help your sales and marketing teams. Pricing: Moosend offers scalable pricing starting at $315/mo for 50K subscribers. For more, you can get the Enterprise Plan by requesting a custom quote. The Custom plan gives you access to custom reporting, the Account Manager, team members, and more. You can also try Moosend for free by signing up for an account. HubSpot - Email Platform with CRM Capabilities HubSpot is another great tool you can use to help your enterprise move towards success. More specifically, the ESP is popular for its Customer Relationship Management (CRM) system that allows you to keep track of your contacts’ information. Then you can use it to personalize the customer experience with targeted email messages. To craft your campaigns, you can take advantage of the pre-built email newsletter templates to save time or use the email editor to create one from scratch. Apart from its contact list management tool, HubSpot also equips you with smart automated workflows and custom autoresponders to target your audience the moment they need it. And to help you with lead generation, the platform offers additional tools like a landing page builder and online forms to boost your enterprise email marketing efforts. Pricing: HubSpot offers a free plan and three paid subscriptions, Starter, Professional, and Enterprise. The Professional starts at $890/mo for 2,000 contacts for the marketing hub, while the Enterprise starts at $3,200/mo for 10,000 contacts. ActiveCampaign - Advanced Marketing Automation Tool ActiveCampaign is famous for its advanced marketing automation capabilities, which make it an ideal choice for experienced email marketers. When it comes to campaign creation, you can use the email builder to craft beautiful designs or choose one of the available templates. Back to the automation tools, ActiveCampaign will give you advanced features to create complex sequences for your audience. To get the most out of them, though, you need to be familiar with them; otherwise, the software may be difficult to handle. Apart from that, you can leverage the ESP’s event tracking functionality to monitor your subscribers’ activity and collect data to personalize their experience. Lastly, you can benefit from the built-in CRM system to simplify your sales process. Pricing: ActiveCampaign has numerous paid plans. The Professional starts at $686/month for up to 25K subscribers, whereas you need to contact sales to get a custom quote for the Enterprise version. The service also has a free trial to try it out. Now that you find out the best email service providers for your enterprise, let’s move on to the next step. 2. Start Building Your Mailing List Compared to small businesses, your enterprise has a major advantage: you already have a large target audience visiting your website. So you can leverage that to build your email lists. For AT&T, using a newsletter signup form is a great idea to get your website visitors to give you their email addresses. As you can see, this embedded form is very simple. Here’s what works: It has a heading in question format to attract attention The form copy highlights the benefits of joining The micro-copy supports the main message by offering extra details When it comes to the call-to-action, the business could have chosen a bright color to increase its visibility and promote its signup rate. Apart from online forms, you can also boost your lead generation efforts through landing pages. As you know, these individual pages are usually connected to social media ads. So make sure to create a value proposition that will show your potential subscribers why they should give you their address. Keep in mind that subscribers are more likely to hand it to you if you give them something in return, i. e. , lead magnets. For example, you can provide them with discounts or free shipping if you are in the eCommerce space, or with checklists and guides if you have a SaaS company. Whatever you choose, make sure to stress out the benefit of joining your list. Now, let’s move on to another important tactic you need to know about. 3. Segment Your Target Audience As you understand, the one-size-fits-all messages of the past no longer work. Customers now expect businesses to deliver personalized content that will provide viable solutions to their problems. So, mass emailing your audience is a bad practice that will yield no results. To avoid that, you have to embrace email segmentation, a practice that aims to divide your email subscribers into smaller groups based on specific criteria. For example, you can segment your audience based on their age and gender, profession, or location to target them more effectively. Segmentation isn’t a difficult process but to perform it effectively, you need data. The best way to get them is through your newsletter signup forms. Here’s an example from Samsung’s Newsroom newsletter: Compared with AT&T’s form, Samsung has included three additional form fields to capture the visitors’ names, surnames, and professions. When they subscribe, the company will segment them based on the information they provided and start another equally important process called email personalization. Let’s find out more about it below. 4. Personalize Your Enterprise Email Marketing Campaigns As an enterprise with a large audience, your customers may think that everything you send them isn’t tailor-made for them. So how do you warm them up? Email personalization is the answer to better and more engaging email marketing campaigns. Nevertheless, to take advantage of it, you need to know some basic information about your subscribers. For example, if your target audience consists of different demographics, you can collect this info through your newsletter signup forms. Then, you can use the details to craft personalized messages for your audience. The simplest form of personalization is to add a name in your subject lines or email content. However, if you want to take it one step further for maximal results, you can create dynamic content to show your audience exactly what they need. For instance, you can display content based on your subscriber's location, profession, or gender to boost engagement and minimize your unsubscribe rate. So, how can you make this happen? After you collect your data, you can use your ESP’s advanced personalization options to create emails with conditional content. You can easily try Moosend’s email platform and check out the feature. 5. Create Valuable Subject Lines Your email subject lines are the first touchpoint between your emails and your subscribers. So to get them to interact with your message, you need to make your copy valuable and intriguing enough. Before you do that, make sure to avoid any spam words as they will hinder your email deliverability and harm your sender score. Creating effective email subject lines isn’t rocket science but you have to keep a few things in mind. Keep them short and on-point, use actionable language, urgency, and personalize them with a subscriber’s name. Below, let’s check a few examples of efficient subject lines that will give you good open rates: Welcome Emails Welcome! Your half-off deal is waiting... (CoSchedule) Welcome to Adobe Experience Cloud — we’re here to help (Adobe) Company Updates Xara Cloud Update: Improved drag & drop, scrolling & more (Xara) Important Update: New Pricing Plans (Moosend) Webinars How to attract more prospects through digital content (MarketingProfs) Level up your lead funnel with Zapier + Keap (Zapier) Your subject lines are a big deal. So if you’re having trouble creating them, make sure to find useful tools to help you out. For instance, getting an AI subject line tester is a simple and effective solution to see what performs and use it to improve your open rates! Set your Preview Text Before we see the best enterprise email marketing campaigns you need to send, let's take a look at your email preview text. This extra line of copy, appearing next or under your subject line depending on your inbox provider (Gmail, Outlook, etc. ), will give your subscriber additional details about your message. Let’s take a look at the examples below: In the first one, HoloGear uses its preview text to support its Valentine’s Day Sale email. By giving the “50% off everything,” customers receive the immediate value of the campaigns and, thus, you can expect better open and click-through rates. Similarly, MarketingProfs provides extra information about its upcoming webinar to intrigue and excite its audience. Your email preview text is a small yet powerful addition to your email marketing campaigns. So make sure to add one to power up your messages. 6. Choose The Right Email Newsletters As an enterprise, you need to find the perfect combination of email marketing messages to boost your marketing and sales funnel. Consequently, you need to craft emails that will deliver value to your subscribers’ inboxes. To do that, you first need to set your email marketing goals. Ask yourself, what do I need to do to welcome new subscribers? The answer is to create a friendly welcome sequence for them. And speaking of that, let’s start with a great welcome email newsletter example! Welcome Emails Subject line: Welcome to Designmodo! Designmodo’s welcome email is an example of a simple yet effective message. The business takes advantage of white space and bold visuals to make the email more readable and unique while staying true to its branding. Moreover, the copy is short, giving new users an overview of what they can do after signing up. To lead them back to its webpage, Designmodo also adds a blue call-to-action button that stands out in the design. The business has also included an extra section to intrigue its audience and keep them engaged with its email marketing campaigns. Effective welcome emails are a must for a successful enterprise email marketing strategy. If you need a helping hand, make sure to check our welcome email templates for inspiration. Company News Subject line: Helping Your Business Thrive: The Best Updates of 2021 Semrush uses the above campaign to deliver the most important information and news of 2021. As you can see, the design is very simple, using a beautiful visual to add some color to the campaign. Moreover, this example focuses on copy and the actual changes that took place. It's worth mentioning that this is only the first half of the company’s campaign. In the second half, they have included all the major updates that happened throughout the year in bullet point format to make sure the audience knows about the improvements that took place. Here’s how it looks: Company updates are a great way to keep your audience engaged with your business. You can easily craft the perfect company update email by selecting and customizing one of our business newsletter templates. You can try them out simply by creating a Moosend account. Onboarding Campaigns Subject line: Welcome to DocuSign, Ioannis! Let's get started. Welcoming your new subscribers is a great way to make a lasting first impression. But is this enough to turn them into customers and advocates of your business? Well, no. To make them stay, you need to show them how they can get the most out of your product/service. In the above example, DocuSign has created a simple campaign to help new users get started. The copy is straightforward and explanatory while the bullets make the entire message easier to digest. Moreover, the blue CTA stands out in the design, promoting action and helping new customers take the necessary steps to success. Creating an onboarding sequence will further increase your chances of having engaged users and boost your enterprise email marketing strategy. Lead Nurturing Emails Subject line: Reviews that speak to you Nurturing your leads is essential to get them to act. One of the best ways to do it is to take advantage of social proof to show them that your product actually works. Function of Beauty, in this case, infuses its campaigns with customer testimonials and reviews to promote action. Using high-quality product images and beautiful colors, the above newsletter example is perfect for encouraging customers to click on the CTA button and place an order. Lead nurturing campaigns can vary based on your goal. You can easily craft promotional or educational content to get them one step closer to conversion. Whatever you choose, make sure to use social proof. It’s your best weapon to show them how their peers perceive your brand and your products. Pro tip: Nurturing your leads is a great way to get them to act. Nevertheless, if you want to improve the effectiveness of your messages, you need to take advantage of lead scoring to discover whether a lead is worth your time and effort. Transactional Messages Subject line: Thank you for your order! Transactional emails are a must for every business. Here, Coldplay has created a beautiful order confirmation message for its customers. As you can see, it takes advantage of white space to make it more straightforward and uses the band’s logo to add a bit of color. Furthermore, the email includes the product image, the quantity, and the price to show the customer that everything went smoothly during the purchase stage. Coldplay's example is an efficient transactional email you can also use to show your audience a summary of their orders. To send transactional campaigns, you need an SMTP server. If you want a service that allows you to send unlimited campaigns like the above, you can register for Moosend and get the plan that suits your needs. 7. Automate Your Marketing Process Last but not least, marketing automation is one of the most important tools that businesses can use to streamline their marketing efforts. By automating your campaigns you will achieve two things. Firstly, you will save valuable time, which is absolutely essential to allow you to focus on more pressing tasks. Secondly, using automated workflows will let you target your audience with content tailored to their needs. And the best part is that you will do that the moment they need it the most. Now, to automate your campaigns, you need a marketing automation tool. Most ESPs will offer you the option along with their email builder. Nevertheless, choosing the right marketing automation software is of paramount importance to make it work. For instance, Mailchimp’s automation feature may be on the advanced side, but it doesn’t offer a visual editor which may be a problem for some. After you find the one that suits your needs, you can start creating your own automated workflows or choose from the available recipes. Then, you can start creating drip campaigns to target your audience with the right content at the right time, such as: Welcome/onboarding emails Re-engagement sequences Upsell/Cross-sell series Special offer reminders What You Can Do Next? Above, we took a look at the basic steps you need to follow to structure your enterprise email marketing strategy. The good news is these are enough to start engaging your audience. The bad news is that email marketing is a process that requires a few more steps to give you maximal results: Create an effective email sending schedule based on your open rate and engagement data. Keep your email lists clean by performing regular checks for better deliverability. Perform A/B Testing to improve your message efficiency and find what your audience likes most. Integrate your email marketing with other channels like social media and SMS marketing to target your audience better. Infuse your email campaigns with storytelling elements to improve the customer experience. These are only a few more things you can do to upgrade your email marketing strategy. For even better results, make sure to check our email marketing best practices to make the most out of this digital marketing strategy for your large business. Email Marketing Strategy For Large Businesses Creating an effective enterprise email marketing strategy for your large business will help you tap into the benefits of this powerful digital marketing channel. To get started, you need to get the right tools, build your email list, segment your audience and personalize your messages, choose the right newsletters, and automate your processes. Of course, don’t forget to collect data to optimize your tactics for better results! Now you can start building your email marketing strategy from the ground up. And if you need a great tool to support your efforts, you can try Moosend’s email marketing automation software to make things simpler. --- ### SEO-Friendly Product Descriptions: Simple Guide [2025] > Want to improve your product page rankings? Learn how to write SEO-friendly product descriptions to boost sales - Published: 2022-02-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/product-seo-descriptions/ - Categories: Website - Tags: Ecommerce - Levels: Beginner, Intermediate Getting your head around SEO best practices is easier said than done. And when it comes to your eCommerce store, there’s no doubt that product SEO descriptions can play a massive role in its growth. When done right, it can help your products rank higher on search engine results, increasing the overall visibility of your site and online store. It also provides customers with a better experience. So, what can you do to make sure your product descriptions are optimized to boost sales and improve user experience? Find out what SEO is, why it’s beneficial for your product descriptions, and best practices for creating optimized product descriptions for your eCommerce site. What Are SEO Product Descriptions? First off, search engine optimization (SEO) is the process of improving your website’s search ranking to increase your organic traffic. It involves making modifications to your site that impact user experience. An SEO-friendly product description in your online store is written according to the above principles. When done right, it can boost your conversion rate, raise brand awareness, and improve brand perception. There are lots of best practices to follow when it comes to SEO. There are some aspects that search engines have openly said they’re looking for. For example, Google has an SEO starter guide outlining how to best optimize your site: Source But on the whole, it’s hard to know precisely what you should do to ensure that your site is fully optimized. Not to mention that algorithms can change without warning. And with customer needs changing regularly, the best way to optimize your site is not steady at all. So what’s the solution? You need a trial and error phase to see what can improve your rankings and traffic. Learn what’s worked in the past and what works for other businesses to get started. Why Are Product Descriptions Important For SEO? Studies show that 2. 14 billion people worldwide were expected to purchase online in 2021. Moreover, 53% of millennials buy mostly online. As you can understand, with so many people shopping online, making good product descriptions has become critical to the survival of your business. Let’s take a look at this in more detail. Give Consumers a Better Experience Ten years ago, adding a list of keywords and phrases to your product descriptions without having to think about it would probably be fine. The descriptions could be short, and you’d still rank well for what you were trying to achieve. Today, this isn’t the case. A large part of optimization involves providing unique content to consumers. It needs to be detailed and tailored to an optimal experience. So by optimizing your eCommerce product pages with detailed descriptions of high quality, you improve the overall buying experience. Boost your Search Rankings When businesses think about SEO, their minds go straight to landing pages and blog articles. But you need optimized product descriptions in conjunction with them to garner the best results. To put it simply, by optimizing your product pages (along with other parts of your website), you have a better chance of increasing your search rankings. This can boost web traffic, raise brand awareness, and increase sales. Which leads us to our next section. Increase your Sales Optimization helps get your products in front of the right people at the right time. Let’s say you’re a clothing retailer and you want to increase traffic and sales for a particular pair of jeans. By optimizing the product page with the right keywords, that page is more likely to rank higher and be found by consumers looking for this product. As a result, you are more likely to get high-quality leads on your site, which gives you a better chance of maximizing sales. Best Practices For Creating SEO-Friendly Product Descriptions Before we dive in, remember that every business is different. These tips will give you a solid foundation to write optimized copy, but you also need to do your own research and find out how to build compelling copy for consumers of your target market. Now, let’s share some of the best practices you can follow to write SEO-friendly and unique product descriptions! 1. Familiarize Yourself with Google’s Algorithm Although there are many search engines out there, Google is by far the most popular, taking up to 86% of the market. Source Here are a few pieces of SEO advice from Google’s SEO starter guide: Understand indexing: When Google finds your website, it tries to determine what it’s all about. This process is called indexing. Google analyzes the content on the page and any embedded images or files. Overall, crafting short, meaningful page titles helps understand the content better, improving readability. Sign up for Search Console: Google Search Console helps you keep track of your SEO efforts and flags unusual activity if things start to take a turn for the worst. Understanding how to use it can help you make the most of your SEO activity. Use meta tags and descriptions: Google uses meta tags and descriptions to figure out what your web pages and images include. This information contributes to figuring out if the content matches the user’s search intent. Meta descriptions are particularly important as Google will often display this info on the page results. Here’s an example: Source These are just a few examples of how to optimize your site for Google. To get the entire outline, spend some time reviewing Google’s guide to SEO, which can be found on the Google developers’ website. 2. Identify your Target Audience As we’ve already mentioned, your product pages should include the content consumers want to read. But to achieve this, you need to know who your buyer personas are. Without them, it’ll be harder to create product pages that convert. So how can you identify your target audience? Here’s what we’d suggest: Review your current customer base: Start by identifying your current customers. Look at their demographics, behavior, and any other relevant information. When you finish, you’ll have a pretty clear picture of who you need to target. Research your competitors: Understanding who your competitors are targeting can shed some light on who you should be targeting, too. Review their customer base to determine if you should aim for a similar audience. Conduct a customer survey: A great way to identify your target audience is to get thoughts and opinions from real buyers. Conducting a customer survey can give your more insights into your customers’ demographics, interests, values, and what they think of your brand. Once you’ve identified your target market, you can ensure that your website content — product copy and pages included — is tailored to your audience. This will give them a better experience and improve your overall eCommerce SEO results. 3. Use Keywords In Product Descriptions One of the most efficient ways to help Google index and rank your site is to use keywords and phrases in your product titles and descriptions. In fact, adding long-tail keywords in your content apart from the shorter ones can be beneficial, as the purchase intent of users that search them is often high. When conducting your keyword research, try not to get carried away. Remember that your content should feel natural and that Google doesn’t appreciate keyword stuffing. Whether it’s on a landing page or a product page, the head titles you use must feel natural and organic. Put yourself in your customers’ shoes for a second. Let’s say that you’re searching for a coffee machine. Well, how would you feel landing on a page with a product title full of ‘coffee machine’ keywords? For example, instead of being titled Nescafe Vertuo Machine, it’s called Coffee machine, coffee grounds, coffee flavor. It’s misleading by all means. 4. Provide Detailed Descriptions Although it’s important to follow Google’s SEO best practices, you’re ultimately writing product descriptions for buyers. After all, there’s no reason to rank well if your product page doesn’t tell customers what the product is. That’s why it’s essential to create detailed and thorough product descriptions. Outline the benefits, features, dimensions, and anything relevant to the consumer. Let’s have a look at the description of this wood-burning fireplace by the US Fireplace Store. The product page has a lengthy and detailed description of the product, its dimensions, and additional specs, including product images. Users can also download a brochure to get more information. With all this additional information, you’ve got a better chance of keeping visitors on the page for longer. This is another gold star from your search engine, as it shows that your content matches the search intent. As a result, your product page can rank higher. 5. Optimize your Landing Page Copy Landing pages will often help users find the products they’re looking for, which is why they must be well optimized. If they’re not, potential customers may struggle to find what they need, and your site ranking could take a hit. So how should you optimize your landing page copy? Here are a couple of suggestions: Provide a clear headline above the fold: As soon as a visitor lands on your eCommerce website, they should immediately understand what you offer. If not, the visitor might leave quickly, which isn’t ideal for your bounce rate. Look at the headline copy on this medical alert price website. It makes it instantly clear that the company provides medical alert plans. Use personalization: 44% of consumers would switch to buy from a brand that offers personalization. Why? Because it improves their overall shopping experience. So when it comes to your landing pages, you need to incorporate personalization as much as possible. This could be ensuring that your landing pages are location-specific, offering suggestions for products they might be interested in, or using a specific language. Create a clear call-to-action: Your call-to-action is one of the most important elements of your landing page. It directs consumers to your product pages and encourages them to convert. Think about its placement on the page, the language you use, and the color of the button. All of these things can influence whether or not a consumer will click. These are just a few suggestions for optimizing your landing pages. If you want more information, take a look at this article about landing page optimization. 6. Make Product Pages As User-Friendly As Possible When a visitor lands on your product page, they want the experience to be as seamless as possible. If it’s too difficult or slow, you risk losing their trust. Here are a few steps to follow to make your product pages responsive and intuitive: Use clear and simple language: Again, it’s important to remember that you write for people, not bots. They want to know about the features of a specific product, benefits, and dimensions and dislike overly-complicated content. Your product pages should have language that’s simple, clear, and easy to understand to determine if the product is worth buying. Have a fast loading speed: Studies show that 70% of consumers say that page speed impacts their desire to buy from an online retailer. In other words, if you don’t offer a fast speed, consumers won’t wait around for long. The ideal page loading time is 3 seconds, so at the very least, this is what you should be aiming for. To check your current site speed, head over to Google’s PageSpeed Insights. Offer help: To make the experience better for your customers, consider using a chatbot to answer any questions they might have. Take a look at Track-POD as an example. Its route planning software page has a chatbot that pops up to offer help and answer questions. This makes the experience easier for customers that have questions while shopping. Source The user experience is at the core of SEO. So to make sure your product pages are optimized efficiently, you need to think about how to make your pages as user-friendly as possible. These suggestions are good starting points, but there are plenty of ways to improve your pages’ usability. Of course, this varies from business to business. Different audiences want different things, so it’s useful to figure out what your customers want from your site and use this as your basis for optimization. 7. Make your Copywriting Unique Google doesn’t do well with duplicate content. It works hard to index and show pages with distinct and unique information. So if it crawls your site and finds that you’ve got the same copy in more than one URL, your search rankings may fall. To avoid this, ensure that all of your product descriptions are 100% unique. That means they shouldn’t be the same as any of your products or those of competitors on other sites. We know this can be tricky, especially if you’ve got hundreds of products listed on your site. To make this easier, here’s what we’d suggest: Use multiple people to write the product descriptions: If the same person is writing all your product descriptions, it can be pretty hard for them to write something unique each time. So think about using more than one person to write your product descriptions. This way, you have fewer chances of duplication. Check published content online: Once your content is live, there are various ways to check for duplicate content. Google recommends copying approximately ten words from the beginning of a sentence on a live page and searching it with quotes. If you see more than one-page popping up, you’ve got duplicate content. You can also use online tools such as Copyscape to check for any matching content across the web. Ultimately, you need to make sure that all content on your product pages (and across your website) is unique. Duplicate content can impact your search results, which defeats the purpose of optimizing your site in the first place. Write SEO-friendly Product Descriptions Today With all this newfound SEO knowledge, it’s time to put your skills to the test and write your own SEO-friendly product descriptions. Follow the steps we’ve outlined here, and, along with some of your own research, you should have the foundation to create well-optimized product pages. If you need any help creating the perfect pages, look at Moosend’s landing page templates. Just sign up for free and start creating them today in simple steps! --- ### Email Segmentation Guide With Examples For 2025 > Are you building an email segmentation plan for 2023? In this guide, you'll learn everything about this method, from definition to strategy. - Published: 2022-01-28 - Modified: 2025-02-06 - URL: https://moosend.com/blog/email-segmentation/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner, Intermediate If you want to deliver personalized content to your customers, there’s one safe way to do it - email segmentation! Learn everything about this email marketing method and utilize it to elevate your business growth. Tune into this guide to find out: The definition and benefits of email segmentation Top strategies and ideas for your business Tips for effective segmentation planning Ready to bring your email subscribers one or more steps closer? Let’s go! What Is Email Segmentation? In brief, it’s an email marketing technique aiming to divide your subscriber lists into different segments based on shared characteristics. For example, these could be their demographics, such as age or education level, or data like geographic location or purchase history. The end goal is to deliver more personalized email campaigns to your customers and prospects. Most businesses and retailers use email marketing services with segmentation and marketing automation features like Moosend or Mailchimp to streamline this process effortlessly. Why Is Email Segmentation Important? So why should a business prioritize segmentation in email marketing? In a nutshell, to receive better campaign results. Let’s see: Higher Conversion Rate and ROI According to recent email marketing statistics, segmented email marketing campaigns receive 100. 95% higher click rates than non-segmented ones. Meaning that those newsletters are much more likely to convert once they hit your customers’ mailboxes. Plus, this email marketing tactic is linked with a 760% increase in email revenue. As you can understand, sending newsletters in bulk to your email lists is not the best way to communicate with your buyers. Instead, if you deliver the right messages to them at the right time, you’ll see your ROI and other significant metrics growing fast and steadily. Improved Relationships with Customers How would you think of a brand that constantly sends you newsletters with irrelevant content? We bet you’d be tempted to hit the unsubscribe button and wave them goodbye. Well, targeted emails are here to save the day. When customers receive emails with meaningful and relevant content, they gain more trust in your brand and become more eager to choose it again and again. So email segmentation can elevate your relationship marketing efforts, too. Better Email Deliverability As implied in the previous section, when your subscribers are not happy with your mailing habits, they’re very likely to move your emails campaigns to the spam folder. But if this happens regularly, it will gradually hurt your sender’s reputation. Email marketing segmentation can help you tackle this challenge, too. If the readers can relate to the email content, they’ll pay more attention and keep it safe. Plus, your email marketing efforts will continue to grow by utilizing an email service provider with a high deliverability rate like Moosend that hits a 98% deliverability score. What Are The Four Types Of Customer Segmentation? There are four main segmenting groups to consider in email marketing. Let’s have a look: Demographic Segmentation Demographic segmentation means dividing your current and new customers into different segments based on demographics such as age, family status, or income to deliver more personalized experiences to them. But which demographics should you prioritize? It depends on the product/services your offer. For example, if you’re selling baby products, age and family status can be essential for you. Targeting these products to individuals under 20 or above 50 won’t have the same impact. Geographic Segmentation If you want to target consumers that shop and live in certain countries or locations, you can segment your lists based on geographic data. For example, if you’ve launched a new brick-and-mortar shop in a specific city, it’s best to ping subscribers around that area. Moreover, if you send emails to customers at different time zones, adapt your campaigns accordingly to maximize your open rates. Would you take into account an email delivered to you by a brand at 11 pm? Probably not! So make sure to schedule your newsletters based on these criteria to avoid confusion. Behavioral Segmentation Consumer behavior is a rather complex concept. Every buyer is unique, but there are specific consuming pathways to follow, such as the purchase history or website activity, that usually lead to more safe conclusions about your customers’ interests. This information will let you plan up-sells and cross-sells and make relevant product recommendations to your customers. In short, behavioral data will help you build stronger relationships with your customers, leading to conversions. Psychographic Segmentation Last but not least, you can also segment your lists based on psychographic data to boost email engagement. These include your buyers’ attitudes, behaviors, beliefs, values, interests, and opinions, which when considered can pivot the success of your email marketing strategy. Later on, we’ll discuss how to collect that data to kick off your strategy. But first, we’ll dive more into some email segmentation examples to inspire you! 20 Email Segmentation Ideas For Beginners With Examples We’ve divided this list into three different sections: generic, B2B, and B2C. Let’s explore them: Generic Segmentation Criteria These criteria can apply to every business based on the product/service they offer. 1. Location Ιf your business operates in different locations, regions, or countries, it’s important to segment your email lists accordingly. This is even more crucial when working in different timezones to avoid reducing your open rates. For example, if you have a SaaS eCommerce business with an international presence, sending messages in bulk might confuse your readers in certain countries and harm your reputation. Moreover, Moosend’s weather-based recommendations can also fit into this bucket list. Show your customers that you know exactly what’s in it for them based on the exact place they live. If you want to see a compelling example of how to use the weather theme in your newsletter, look at this campaign by VRBO: Subject Line: win the winter 2. Engagement Level Splitting your subscriber base into active vs. inactive users based on open and click-through rates is another great way to segment your customers. You can alter your messaging accordingly to increase conversions. For example, with inactive users, you can send re-engagement emails to grab their attention from scratch and even re-introduce yourself as a brand if possible. Dare to combine additional data to unveil their true interests. As for active users, make sure to track that data, too. Learning the patterns that work is substantial to keep the engine going. And for the record, Moosend’s tracking capabilities will truly amaze you. Sign up for free today to try our analytics and reporting features and you won’t regret it. 3. Purchase History Knowing your customers’ purchase history will let you design highly targeted campaigns for them based on their preferences. Remember, relevant and timely emails contribute to the design of an optimal customer experience, increasing conversions down the line. So if you want to plan successful cross-selling and up-selling activities, this info will help you nail it! Plus, you can also split your audience into different groups based on the average amount they spend on your physical or eCommerce store. Then, you can arrange a special coupon for VIPs to retain their loyalty for eternity. Here’s a VIP campaign with a fantastic incentive for MVPs of your brand by Baublebar: 4. Funnel Stage An email marketing funnel includes all the customer journey stages consumers follow, from brand awareness to customer loyalty and advocacy via email. Segment your lists based on the stages of your sales funnel to craft personalized campaigns for the subscribers of each group. For instance, if a subscriber is on the decision stage, it’d be valuable to share some social proof with them about your products/services. Send an email with your top reviews and maximize your conversion chances. Or, if the average customer journey is shorter, make sure to plan cart abandonment emails to ping them fast. You can also hit two birds with a stone, as this beautiful email by Winsor and Newton does. They included sample work and a review from an illustrator, and a CTA to their IG account to showcase more of the masterpieces made with their Fineliners: Subject Line: Discover what these illustrators have created with our Fineliners 5. Time Since Last Purchase Another great segmentation option for your email marketing strategy is to divide your list into frequent buyers and one-time customers. For example, you can promote more upselling and cross-selling opportunities to frequent buyers or prompt them to complete a plan upgrade. When it comes to one-time buyers, send a lovely welcome email to them straight after their subscription or purchase to warm their hearts. But remember, it’s important to go easy on them at the beginning. Share some of your brand highlights or incentives for customers who haven’t visited your store for a while. It’s up to you to make the final call! 6. Sign-up Source Which is the first touchpoint of your new subscribers? Is it a lead magnet, like an infographic, or a sign-up form inside your website? Those sources will help you filter out your lists effectively. For instance, if a subscriber signed up through a webinar for the first time, you can invite them to similar events in the future or send them relevant resources or product recommendations to nurture them further. It’s an opportunity you can’t waste! Look at this email by Asana, with all the virtual workshops they offer for subscribers who love webinars: Subject line: You’re invited to Asana’s virtual workshops 7. Survey Results Have you ever conducted a customer survey to learn more about your buyers? Apart from demographics, you can also find out about customer preferences, personal interests, and even consumer habits through these amazing tools. Once you’ve gathered that data, you can use it to nail your email segmentation practices, as they dive more deeply into your buyers’ preferences and attitudes. You can also create a segment with all the survey respondents to thank them for sharing all that valuable information with a follow-up email and give them some extra love in the form of a gift or bonus. Remember, these initiatives always count! 8. Customer Reviews If you’ve requested feedback from your customers, it’s vital to take it into account and plan your next moves accordingly. Let’s say that you’ve received both exceptional and poor reviews. What should you do to turn even the worst scenario into a plot twist? For starters, let’s see how a customer review email looks like, inspired by Trade Gecko: Now, here’s what to do: Create a list with customers that left an exceptional review and run a referral campaign so that more people learn about your brilliant brand. As for bad reviews, take them seriously and try to communicate with those customers to improve your products/services down the line. Finally, don’t hesitate to give them an incentive to win them over again. It’s now or never! 9. Website Activity As an eCommerce business, your website is one of your greatest assets. Knowing how your customers behave can help you build more personalized campaigns for them at the right time. Here are some segmentation criteria to consider: Pages visited Pages not visited Products they clicked Relevant content they’ve missed Tools like Hotjar will enable you to streamline this process more efficiently. Overall, combining the forces of different channels to plan your outreach, such as your website, social media, and content marketing can work wonders. 10. Device Did you know that 48% of emails are opened on mobile devices? This means that almost half of your customers might do the same. And user experience for mobile users is slightly different compared to desktop handlers. To design an optimal experience for both, you can create different list groups to secure responsive email design for mobile devices. For example, you can include a shorter subject line, less copy, and a single layout. B2C Segmentation Criteria Now, let’s see some of the best email segmentation criteria for stores that operate in the B2C eCommerce scene: 11. Income level A customer’s income level says a lot about their lifestyle and interests in most cases. Knowing this information is even more important for businesses selling luxury products/services with a specific buyer persona in mind. Apart from the income, which can be a bit tricky to ask at times, you can also create different groups based on education level or employment. Of course, this depends on the products/services you own. 12. Family Status When should a person's family status get on your segmentation priority list? One outstanding case is when you serve different target groups and one of them is parents. When you specialize in products for children, your messaging should be slightly altered to a more warm and empathetic tone. Look at this campaign by Allbirds: Subject Line: Our Allbirds Family Is Growing 13. Brick-And-Mortar vs. E-Customers If you own a physical and an eCommerce store, it’s best to place customers that only visit your shop on a separate list. This way, you can inform them about the latest news of your brick-and-mortar products and deals. On the other hand, for online-only customers, you can save the news of your e-shop, while you can always invite them to say hello in person! 14. Gender If you offer products/services both for women and men, create different segments to send more targeted messages and convert faster. Remember to tailor your content to your target audience each time. Have a look at this campaign by Ritual, which is well suited for men: 15. Age Another common demographic to consider is the age of your audience. Divide your list into different age groups and make product recommendations or share deals that matter to your subscribers based on the life stage they’re in. B2B Segmentation Criteria But what happens if your customers are not individuals but businesses? Here you go: 16. Company Size If you offer services to businesses of different sizes, you’d better split them into separate segments. Here is a common categorization to consider, based on the headcount of each organization: Micro: 9 people or less Small: 10 to 49 employees Μedium-sized enterprises: 50 to 249 employees Large enterprises: More than 250 employees 17. Revenue Or, you can divide your customers into segments based on their estimated revenue. Knowing this information will enable you to promote the right products to the right customers. For example, if you own a SaaS business, you can promote more of your custom plans to enterprises with higher revenue. If you want to clear the air about your customers' revenue, utilize a tool like Clearbit - it will make a huge difference. 18. Job Title Another way to personalize your emails is to divide your lists based on the recipient's job title. Let’s say that you offer an applicant tracking system. Recruiters, hiring managers, and HR professionals should be on your list. For example, let’s have a look at this newsletter by Workable, offering great resources for the HR world: And if you wish to attract C-Suite level employees, make sure to keep a professional tone and add the name of a manager or executive on the sender’s name to draw their attention. 19. Industry If you target your products to businesses from different industries, you can also categorize your lists based on that data. Not all your products relate to every customer. To see your emails convert, adapt the type of emails and messages based on the exact industry or business type. For example, in manufacturing, the tone is more official and technocratic compared with organizations in creative industries. 20. Partners Of course, you can’t leave your partners out of your segmentation game. Build separate lists of them based on the nature of your collaboration. For instance, you may want to send common updates to your 5-star partners or freebies, such as a free pass to webinars or access to your services for a certain period. Tips For A Successful Email Segmentation Strategy Are you convinced that email segmentation can play a vital role in the success of your digital marketing strategy? If yes, here are some tips to get started: Collect Customer Data How can you start gathering valuable data to segment your lists down the line? There are four main ways to achieve this: Sign-up Forms First off, you can ask for basic demographics at the subscription forms that appear on your website. Many formats can steal the show, such as floating bars or inline forms, and hopefully entice visitors to subscribe. However, avoid going deep into detail as it’s too early for users to trust you. If you treat things properly down the road, you’ll yield the data you wish for, such as age, education level, etc. , later on. And of course, when a new customer completes a purchase for the first time or signs up for a demo, share an online contact form asking everything you need. Once they give you their consent to send them emails, you can use that data to filter out your lists. Lead Magnets A lead magnet is a free marketing resource you share with your prospects to gather their basic information, add them to your pipeline, and convert them into customers when the right time arrives. This is a lead magnet by Hubspot, in the form of a free guide: You can also use these items to collect information about consumers interacting with your brand and boost your segmentation efforts. Customer Surveys And of course, you can use the powerful tool of customer surveys to learn more about your buyers and prospects for segmentation purposes. Keep in mind that the format of the survey is what makes it successful. Combine open-ended with close-ended questions and share an incentive with them to get as many responses as you can. Analytics Last but not least, resort to your analytics tools such as Hotjar and Google Analytics to get a better understanding of your customer’s activity and behavior. Map their journey and use it to give them the best personalized experience possible! Get An Email List Segmentation Tool Most email marketing platforms provide their customers with segmentation features and at the same time enable them to build automated workflows and take personalization to the next level. With Moosend segmentation becomes a piece of cake. With the use of Custom Fields and behavioral data, you can filter your lists to craft personalized content for your target audience. Plus, you can integrate it with email list cleaning services to keep your lists up-to-date and avoid harming your sender’s reputation. Apart from that, Moosend is an email automation platform with various ready-made templates and features to design great campaigns fast. Sign up today and see it for yourself! Track, Improve, And Repeat As with every other business process, email segmentation is prone to succeed and fail at times. To grasp which patterns are effective, use a platform to monitor your top metrics such as your open and click-through rates, or spam reports and bounces. Moosend’s reporting and analytics are top-tier in this territory, too. Monitor your metrics in real-time and see how to improve your performance in the future. Email Segmentation Makes For Maximal Personalization! There’s no doubt that segmentation can work miracles for your email marketing strategy and bring customers and prospects to your threshold ready to convert. So start segmenting your lists today based on your chosen criteria and see your business thrive. And if you’re looking for an all-in-one email marketing solution, with excellent segmentation, automation, and reporting capabilities, Moosend should be your final call. Start your free trial today and see it for yourself! --- ### The Complete Fitness Email Marketing Strategy Guide [2025] > Eager to learn how to acquire and retain more customers for your fitness business? Here is the ultimate fitness email marketing strategy for 2023! - Published: 2022-01-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/fitness-email-marketing-guide/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner The world we live in has changed drastically and gym owners, personal trainers as well as fitness professionals can now leverage the power of fitness email marketing to educate and engage with prospective and existing customers better than ever before! While for most people social media is the go-to strategy for the fitness industry, email marketing also offers tangible benefits if you integrate it into your overall marketing strategy. In this blog post, we’ll explore: the benefits of email marketing for fitness how to implement an email marketing strategy for your business So, let’s start by seeing how email marketing can benefit fitness businesses. Why Is Email Marketing Important For Fitness Businesses? Email marketing is tremendously important for the fitness industry because it allows businesses and individuals to develop and maintain strong customer relationships. Fitness professionals rely on having loyal customers that also spread the word about their business. Implementing email marketing into your overall digital marketing strategy will help you: nurture your target audience: email marketing campaigns are an effective way to educate people on how to reach their fitness goals. retain more customers: the success of your fitness business is based not only on acquiring new customers but also on retaining existing ones. Promoting specialized fitness programs and sharing the latest membership news will most probably keep your customers happy. build trust: the email is a highly personalized marketing channel that consumers themselves seem to prefer. Sending professional-looking emails will increase consumers’ trust in your brand. Moreover, email marketing is a cost-effective channel to communicate with your audience while it’s also easy to manage, compared to PPC ads for example. All you need is a user-friendly tool and lots of creativity! But enough with the theory. Below you’ll find the ultimate guide on how to form an email marketing strategy for your fitness business! How To Implement An Email Marketing Strategy For Your Fitness Business From setting your goals to crafting your email marketing campaigns, here’s everything you need to establish your fitness email marketing strategy: 1. Set Your Fitness Email Marketing Goals Setting clear goals regarding what you aim to achieve through your email marketing efforts is the fundamental step in your strategy. For your fitness email marketing strategy, some of the goals you might aim to achieve include: attracting and acquiring new customers promoting your fitness studio/programs/diets etc. increasing brand awareness educating people on different training styles (e. g personal training, group training, etc) Establishing your goals will also help you in deciding what type of emails you are going to send later on. 2. Select A Trustworthy Email Marketing Service To set your fitness email marketing in motion, you’ll need an email marketing software that can create, automate and send your email campaigns to your target audience. You also need an online form builder tool to capture the email addresses of your webpage’s visitors. Fortunately, some of the best email marketing services in the market have form-building capabilities, so you can essentially kill two birds with one stone! Since the market is saturated with such tools, finding the one that suits your needs can be time-consuming. Here is what you should be looking for: user-friendly email newsletter builder: a drag-and-drop editor allows you to create converting campaigns without any technical skills. Add countdown timers, GIFs, and dynamic content to stun your audience! responsive email templates: save time and effort by utilizing your ESP’s pre-made email newsletter templates. segmentation and personalization options: group subscribers into smaller segments to target them more effectively and send personalized emails that improve their customer experience. landing pages and subscription forms: acquire new subscribers and promote your services more effectively through these marketing tools. marketing automation: set up automated workflows that deliver the right message at the right time. If you’re looking for a straightforward, all-in-one service with advanced functionalities to cater to all your fitness email marketing needs, you can give Moosend a go and try its features. 3. Build Your Fitness Email List The next step in your email marketing strategy for your fitness business is to get more subscribers that you can inspire and turn into loyal followers. The best way to acquire your visitors’ contact information is by placing an opt-in form on your website. Opt-in forms can range from pop-ups and floating bars to sticky forms. All of them are equally effective in attracting new members to your mailing list. On one condition, though! You need to offer a great incentive that your visitors won’t be able to resist! Here is an example from Chris Hemsworths’ fitness brand Centr: The benefit for users is immediately clear (hacks to get in shape), while the segmentation through sex means that the company can deliver personalized email experiences. For fitness businesses, some great incentives that your customers will value are: downloadable diet plans, training schedules, PDF workout plans, etc first month off of their new gym membership video tutorials on how to perform exercises properly access to exclusive giveaways, online training seminars, and special events You can also grow your email list in smart ways. For example, if you have a physical location, you can have your customers provide their email addresses by using an iPad. This is an excellent strategy beneficial for the retention of clients. Check out our list building guide to find all the essential email list building tactics! 4. Segment Your Audience Segmentation unlocks the true power of email marketing since it allows you to send the right message to the right people. Moreover, creating customer segments will help you deliver highly-personalized content that will resonate with your subscribers. The most common segments are based on demographics, location, preferences, and goals. Your segmentation could include for example: New subscribers: a welcome email or series will build trust with your new members and familiarize them with your brand. VIPs: people who open your emails regularly or engage with your offers. Gym enthusiasts: subscribers who have shown a serious interest in fitness or visit the gym very often. Preferences: segment your subscribers based on the preferences they have chosen during their signup. Segmenting your audience has some very important benefits for your fitness business. First and foremost, you can deliver dedicated messages for each segment and provide solutions to them. Additionally, you can: gain a competitive advantage over other similar businesses that are sending email blasts. use effective email campaigns to convert subscribers into loyal advocates of your fitness brand. The customer segments that you create will also be useful later on when the time comes to automate your email campaigns and apply personalization to your messages. So, it’s a good idea to try and collect all necessary information about your audience through your signup forms. 5. Plan Your Fitness Email Marketing Campaigns Now that your list building and audience segmentation are in motion, it is time to start working on your fitness email campaigns! Generally, fitness brands focus on welcome messages, educational content, promotional emails with special offers and success stories, and content that helps subscribers reach their fitness goals. Without further ado, let’s see what types of email campaigns you can create! Welcome Emails - Make a great first impression Welcome emails are the most important email campaigns for a fitness business because they are a great opportunity to make a good first impression and show your appreciation. Moreover, these emails show that you are “legit” and care for your business. These messages are generally automated and are delivered right after people join your mailing list. Upon joining subscribers are fully engaged, so it’s a good idea to get them to know your brand and set expectations (how often they are going to hear from you, etc). In the above example, Frame uses its first email to welcome subscribers with a sweet surprise. A 20% off code for their first training session! Moreover, the email copy and call-to-action (CTA) are on point, since they lead readers towards completing their profile and booking their first class. Educational Newsletter A successful fitness email marketing strategy could not but include educational newsletters. These email campaigns provide real value to your subscribers through useful fitness tips and advice on how to maintain a healthy lifestyle. The content of these campaigns can vary to keep subscribers “hungry” for more and inspire them to improve their lifestyles. In this way, you can also boost your open rates since your content will always be relevant. Let’s see an example from Fit Factory: The brand emphasizes the value of their email straight from the subject line: “Tips to ditch your resolutions and create healthy habits! ” Inside the email, subscribers can find a downloadable goal planner as well as tips to get back on track after the holiday period. Promotion of Special Offers Email marketing is a great channel to promote your special offers due to its inherent “personal” nature. Moreover, you can also leverage urgency to create an irresistible message that your subscribers won’t ignore easily. There is a reason why they are called “special offers” so use countdown timers in your emails, craft clever but not cryptic subject lines (you can utilize a Subject Line Optimizer like Refine) and finally go for a clean and engaging email design that follows the inverted pyramid model. Here is an example from Peloton: In this example, Peloton leverages a simple yet effective email design to promote its New Year’s special offers. The color contrast makes the email easily skimmable, while the red CTAs stand out immediately. The email follows the inverted pyramid model. Namely, we have a strong headline with a bigger font, a short but engaging supporting copy, and the CTAs. Ideally, you should aim to have one CTA to increase clicks. Virtual Training Email Campaigns The pandemic definitely changed our lives and apparently, we’re still dealing with it in 2022. However, gym owners and fitness professionals were quick to turn “digital” and start hosting virtual sessions. While things have improved since the start of the pandemic, virtual training sessions are still a must since some people can’t join in person or they might prefer to stay fit at home. Therefore, you need to promote your virtual training programs and educate people on how they can join them without hassle. Let’s take a look at an example: Frame has crafted a beautiful email campaign that encourages people to join virtual training sessions. Apart from that, they give a detailed step-by-step guide on how to do it. In this way, the brand not only builds trust with its audience but also promotes its digital “side”. Pro Tip: If you want to take things a step further, you can set up and send automated emails that reach subscribers when weather conditions are harsh and it would be difficult for people to get to the physical location. This can be done easily by leveraging Moosend’s email automation and setting a trigger to filter your contacts by location and then deliver a personalized message suggesting them to join your training sessions online. Re-engagement Email Campaigns One serious pain point of most fitness businesses is keeping their customers engaged and “loyal” to staying in shape. Inactive or disengaged customers could be the result of the fading of the initial excitement or moving past the “honeymoon” phase with your brand. Email marketing is a great tool to combat this through clever messages that try to re-activate customers or get them to “interact” with your brand. Sometimes it might be useful to offer an irresistible incentive that will “force” subscribers to give it a thought. This can be seen in the example below: The above example focuses on a monetary offer and, according to our opinion, incentives should always be of monetary nature. Try playing around with a combination of free giveaways, such as being the first to hear of new offers or a “bring-a-friend” scheme. The results will surprise you. Careful though! Even with a compelling offer, inactive subscribers may well stay like that. In this case, it’s wiser to delete them from your distribution lists. In this way, you’ll be focusing on a more engaged target group while maintaining good deliverability rates. 6. Leverage Email Automation It’s one thing to craft and send email campaigns manually and another to leave the hard work to autoresponders (i. e. , automated email messages). These automated emails or email sequences are a killer strategy as they allow you to save crucial time instead of creating the same campaigns from scratch while nurturing your audience on autopilot. If you’re starting out now, using a visual workflow editor will be much more comfortable compared to non-visual workflow editors like Mailchimp’s. Some useful sequences you can create are: Welcome email series Lead nurturing sequence Re-engagement sequence Referral scheme sequence Special offer reminders Now let’s move on to the next step! 7. Integrate Your Fitness Email Marketing with Social Media When you get the hang of fitness email marketing, you can start planning how to maximize your results. The best way to reach that goal is to find other marketing channels to integrate it. One of your best cards for the fitness industry is social media marketing! As you may have noticed, both big and small brands are already using social media accounts and more specifically Instagram, to promote their content and acquire more leads. Instagram is also the land of stunning posts and, best of all, influencers! If you’re wondering how you can combine email marketing with social media, here’s your checklist: Add social media buttons at the bottom of your campaigns. Increase your signup rate by inviting your social media followers to join your newsletter. Encourage them to “swipe up” to subscribe to your newsletter via Instagram Stories. Leverage your Instagram bio and place a newsletter subscription link. Create social media-infused email campaigns showcasing your posts or user-generated content (UGC). Collaborate with influencers that have a nurtured audience and email list to promote your fitness brand effectively. Additionally, you can create a dedicated landing page with powerful visuals and engaging copy to drive more subscriptions. For the best landing page builders out there, check out this post. 8. Track Campaign Performance & Optimize The above steps will help you make email marketing an effective way of increasing the revenue of your fitness business. But you’re not done yet! The last steps to a successful email marketing strategy for the fitness industry are to track the success of your campaigns and then begin optimizing them accordingly. You can measure your campaign performance through your email marketing platform’s reporting and analytics features. Some key email marketing metrics that your fitness brand needs to monitor are: Subscribes and Unsubscribes Email open rate Click-through rate Conversion rate Non-opens Platforms with rich analytics like Moosend and Constant Contact offer a dashboard with all the metrics you’ll need to track. Below you’ll find an example from Moosend’s reporting and analytics dashboard where you can track the performance of your campaigns: Based on the data you collect, you can start A/B testing your messages. A/B testing is the process of trying out different element combinations compared to the original one and establishing which yields better results. Ideally, you should opt to test: Your subject lines (and preheader text) Your headlines and supporting copy Placement of visuals Colors CTA button (color, placement, copy) The winning combination shall be sent to the rest of your subscribers. This will also help you identify what works best for YOUR audience and adjust your overall strategy accordingly. Build A Strong Fitness Email Marketing Strategy A strong and effective email marketing strategy for your fitness business will help you capture, nurture, convert and retain more customers from this digital channel. Moreover, it will boost brand awareness and let you create a memorable experience for your customers. Start by setting your objectives, grow your email list, plan your campaigns and continue optimizing your messages to see even better results. Of course, there’s the phrase "a man is only as good as his tools. " So, do your research and find a user-friendly tool that will help you create and deliver high-converting email campaigns to your audience. If you want a robust, all-in-one solution that’s fitness-friendly, sign up for a Moosend account today and see the “gains” for yourself! --- ### What Is Email Personalization? Definition, Benefits, And Tactics [2025] > Email personalization is a marketing tactic that can contribute massively to your business growth. Learn how to implement it successfully. - Published: 2022-01-21 - Modified: 2025-03-27 - URL: https://moosend.com/blog/email-personalization/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner, Intermediate Businesses should add a personal tone to their communications to make their email marketing dreams come true. That's why email personalization is one of the best go-to digital marketing strategies to boost customer engagement and conversions. In this guide, you'll find: The definition and benefits of email personalization Stats that prove its contribution to business growth Three top email personalization software Top personalization and data collection strategies Ready to personalize your emails? Let's take it from the top! What Is Email Personalization? Email personalization is a data-driven digital marketing strategy aiming to deliver personalized email campaigns to the right customers at the right send time. The information needed to create personalized messages varies based on the goal of your campaign. For example, it can be their first name, demographics, behavioral data, or purchase history. Email personalization strategies are usually powered by marketing automation software like Moosend or Mailchimp. They enable users to set up and schedule timely and relevant messages, following basic or complex criteria in simple steps. Overall, email personalization helps you reach your target audience faster compared with other popular marketing methods, such as social media marketing and search engine optimization (SEO). Plus, it is a cost-efficient solution suitable for every business. Why Is Email Personalization Important For Businesses? Yes, personalized marketing is at the core of customer communications, but why? Here are some of its top benefits: 1. It Increases Open Rates and Conversions When your subscribers see your newsletter for the first time in their mailbox, they must decide if they'll open or ignore it. If they sense that your message is relevant to them, they'll be more willing to have a look, which can ultimately boost your open rate. However, your challenge doesn't stop there, as now you should bravely attempt to increase your click-through rate, too. A consistent, personalized experience and a clear call-to-action can shield the deal. For instance, if you know your customer's buying preferences and you give them a relevant special offer, you'll convert them by all means. 2. It Nurtures Relationship With Customers Sending personalized and relevant content to your target audience will also enable you to build a deep connection with them. Consider how many annoying email marketing campaigns you receive per day. What do you think of those brands? On the other hand, when your favorite brands take your needs and preferences into account, and this reflects on their campaigns, you're prone to love them. And this relationship is based on trust, one of the most important elements of humane bonding. 3. It Boosts Engagement and Business ROI Targeted emails bring business growth, especially for eCommerce stores. If you start promoting the proper products/services to the right customers, you'll notice a positive shift in your email marketing ROI. Want to see some compelling stats proving that email personalization is indeed an efficient solution that can maximize your resources? Then off to the next section we go! Email Personalization Stats If you need more evidence about the benefits above, here are some email personalization statistics justifying its power: Source Personalized email subject lines can increase open rates by 26%. Targeted emails can drive three times the revenue per email of broadcast emails. 74% of marketers stated that targeted personalization boosts customer engagement. The median ROI generated by personalized email marketing is 122%. 80% of consumers stated that they are more likely to purchase from brands offering personalized experiences. As you can understand, there's no doubt that personalization should be on your priority list if you want to get email marketing right. So if you're already convinced, let's move to the top software solutions to power up your email marketing strategy with the proper tools. Top 9 Email Personalization Techniques Ready to use the best personalization strategies to capture your readers' attention? Here are the top methods: 1. Sender's Name When your email arrives, the first thing that your reader sees is the sender's name. The rule is simple: the more personal it is, the better. But what does that mean? When sending an email to your subscribers - especially for B2B organizations - avoid using a generic sender's name as it will look unnatural to them. Instead, use the name of a person they usually interact with, for example, an account manager or sales agent, to make it feel more humane. Look at the sender's name above by MasterClass. They added the name of the course instructor Lewis Hamilton to entice the readers to open the emails on the spot. 2. Subject Line Now let's move on to the second line of text readers see when they receive your email campaigns - the subject line. The subject line should reflect the goal of the campaign and entice readers to open it at first sight. As mentioned in the stats earlier, personalized subject lines receive up to 26% open rates, which is an excellent booster. So add the customer's name on the subject line, using personalization tags, and you won't regret it. 3. List Segmentation How often do you sort out your email lists? List segmentation is one of the most widely used methods to send personalized campaigns. You divide your master list into smaller targeted ones based on specific criteria, such as demographics, geographic location, time zone, or behavioral information. For example, if you run an eCommerce business, here are some segments to consider: Age Gender Profession Income Family status The options are limitless here. Knowing your top buyer personas' customer journeys and characteristics will enable you to do the sorting gradually. Plus, if you operate in B2B organizations, you can use company size and industry criteria to form targeted emails. Not sure how to segment your audience? With Moosend, you can access endless grouping possibilities that make personalization a piece of cake. Specify your criteria and reach out to customers likely to convert. Learn more 4. Triggered Emails If you want to take personalization to the next level, set up automatically triggered emails based on the customer's behavior. By interacting with you at certain critical moments, they get reassured that their action is completed, and they feel they're in safe hands. Here is a sample of triggered emails: Welcome emails Purchase confirmation Event registration Re-engagement Every transactional email is an opportunity to nurture customer relationships. To keep your connection transparent and trustworthy, make sure to add the proper info and call-to-actions, even unsubscribe buttons. Here's a welcome email example by BABOON that will send customers over the moon: 5. Dynamic content Do you want to personalize the content for each subscriber to boost conversion rates? You can utilize dynamic content to send relevant and timely campaigns to each customer based on specific criteria. For example, you may want to send different offers to customers in different geographic regions, even countries. You can set up customized content variations, e. g. , in other languages, to reach maximum results. This can vary from copy to imagery based on your goal. With Moosend, you can build dynamic content using our Custom Fields. Divide your mailing lists according to the criteria you've chosen and send email campaigns that users will find valuable and helpful. 6. Product Recommendations Tracking your customers' behavior is a must for eCommerce business owners. And knowing their preferences, previous purchases, or browsing history will help you bring the right products in front of them. For example, you can use this information to support cross-selling and upselling initiatives. On the other hand, if you send newsletters with irrelevant product suggestions, they may lose faith in you and flag you as spam or unsubscribe. So make sure to consider this data before you craft your next newsletter. Ready to roll up your sleeves? Log in to Moosend's editor and tweak the Product Recommendation block as you like. Fill in the necessary details and amaze your subscribers with your selected products. 7. Cart Abandonment This behaviorally triggered email is one of our favorites, mainly because it works most of the time. A cart abandonment email reminds your website visitors that they've left some fantastic items on their shopping cart. Based on a Moosend report, abandoned cart emails have a 45% open rate, and 21% of these campaigns are clicked on. And most importantly, half of the users that clicked on the campaigns completed a purchase. If you want to ensure that these efficient emails will convert, add a sense of urgency on the copy or CTA. 8. Weather-Based Recommendations Do you want to adapt the emails to the subscriber's weather condition? Then Moosend's Weather-Based Recommendations feature is made for you! You can drive inspiration from this example by The North Face: Whether it's sunny, rainy, or cold, send appropriate items to your customers to help them out. Be it a scarf or a swimsuit, make them feel that you know exactly what they need and offer it to them generously. They're going to love you! 9. Milestones & Celebrations Why not celebrate your anniversary or some of your most incredible milestones with your beloved customers? They will adore this initiative, especially if you have something to give them in return, such as a discount or even a great resource for their eyes only. Plus, if you want a campaign that will stand out in your customers' mailboxes, then birthday emails should be on your checklist. Send them a lovely gift on this special day, and they will appreciate it for eternity. Or send them a gift when it's your own birthday as Headspace did. What a plot twist! 5 Personalized Email Examples That Work Wonders Let's see some effective email examples from top brands and retailers that use personalization to attract new and existing customers: Four Seasons Subject Line: Marilia, book by Dec 31 to enjoy 20% off Are you ready for your next big traveling adventure? In this newsletter, Four Seasons used the subscriber's name on the subject line and email content to make the customer or prospect feel unique. Plus, the subject line includes a big incentive which also appears above the main call-to-action of the email. Moment Subject Line: Leave something behind? We've already mentioned how powerful abandoned cart emails are. Here's a simple template by Moment to remind their buyers about the recent item they intended to buy. They've also mentioned the 12-month warranty and case upgrade guarantee if the buyer is still hesitant to complete the purchase. Good Eggs Subject Line: Check out our late summer picks – see what's new at Good Eggs This email by Good Eggs introduces new products to customers. When personalizing these recommendations, you increase the likelihood of gaining valuable visibility and ultimately converting. As you can see, the "Shop now" buttons here are hard to neglect. It's also essential to add consistent landing pages to prompt the buyers to reach the checkout. YouTube Subject Line: Never miss the latest hits with YouTube Music It's wise to nudge your customers and subscribers every now and then to remind them of your fantastic products/services and win them over again. This is a re-engagement campaign by YouTube, presenting subscribers with a certain service and its basic features. MacPaw Subject Line: Happy CleanMyMac-versary! Grab your discount Time to celebrate your relationship with your customers and your biggest milestones, as MacPaw did. Your buyers will always appreciate a nice gift, for example, a coupon or a discount, especially if they did not expect it. So don't lose that great opportunity! Data Collection Tips For Email Personalization So how can you gather the data to create segments that will lead to highly personalized experiences? Off to the methods we go: Sign-up forms First off, you can place subscription forms on your website to start collecting your visitors' email addresses. This will help you get a head start with your email personalization. However, it's best to avoid asking more than their basic data like their name and address, as it's best to win their trust first. Here are the main online form types to consider: Pop-up form: it appears at the top of the page and the visitor should either complete it or close it to continue their navigation. Floating bars: they're either at the header or the footer of the website and stay as long as the visitor scrolls down. Fixed form: similar to the floating bars, they appear at a particular part of the screen. Inline forms: they appear at the full width of the screen, and the user cannot close it. Look at the pop-up form above made by Gooey Snacks. To make the subscription form more appealing, they offer an incentive to customers, in this case, a 10% discount on their first order. It's wise to do something similar to collect those email addresses faster. Customer Surveys Now that you have those customers by your side, it's time to dive deeper into that data. Once you define your target audience, you can craft customer surveys to build effective segments and lists. From demographics to customer preferences and product quality, make sure to ask short and concrete questions that customers won't skip. The best format consists of consistent rating scales and open-ended questions. Avoid asking vague questions as this might reduce the replies. Moreover, consider providing an incentive to them, such as an Amazon coupon for lucky survey participants to get more responses. Integrations Finally, another way to collect that valuable data is through your additional marketing or sales stack, native integrations or via API. For example, you can sync your data with your CRM or solutions such as Hubspot and start using them to boost your email personalization efforts. It's totally worth it. Kind reminder, especially for newbies: to start mailing your customers you need their opt-in first, to avoid spam ratings and unsubscribes. Email Personalization Tools To Nail Your Strategy Let's have a sneak peek at three top-tier marketing software that can make personalization go easy on you: 1. Moosend Moosend is an all-in-one email marketing service with excellent personalization capabilities. It lets you craft emails from scratch, using its intuitive designer or ready-made templates easy to customize. Its segmentation and audience management functionalities will help you tailor your campaigns to the right audience. With personalization tags and custom fields, this process becomes a piece of cake. Plus, the platform offers great resources to help you set up these campaigns effortlessly. And it doesn't stop there! Through its advanced reporting and analytics tools, you can track the results of your campaigns in real-time and improve your personalization efforts over time. Plus, you access A/B testing to see what works best for your target audience each time. Pricing: Paid plans start at $9/monthly. You can also request a free 30-day trial to see how our beloved platform works for you! 2. Klaviyo Klaviyo is an email and SMS marketing platform that enables users to power up their personalization initiatives. It specializes in form building, allowing you to collect valuable data from your customers and prospects quickly. And of course, once the customer data is in place, you can start segmenting those contacts dynamically based on your chosen criteria and couple your activities with SMS marketing for better outreach. For a more in-depth look, you can find our Klaviyo review here. Or if you need to learn about other options, take a look at these Klaviyo alternatives. Pricing: Klaviyo offers a free plan for up to 250 contacts and 500 email sends. Paid plans start at $20 monthly. 3. ActiveCampaign ActiveCampaign is a customer experience automation platform with email marketing capabilities, among other functionalities, such as CRM and sales engagement. You can utilize the segmentation and dynamic content features to create triggered, targeted, and autoresponder campaigns. It also allows you to perform split testing and manage your audience simply for maximum results. For more details, refer to our ActiveCampaign review. And for similar options, you'll find plenty of ActiveCampaign alternatives here. Pricing: ActiveCampaign doesn't offer a free plan but gives users a free trial. Overall, they have four different packages, starting at $15/month for 500 contacts. Email Marketing Personalization To The Rescue From all the common digital marketing methods, such as social media marketing or search engine optimization (SEO), email gives you immense power or personalization. Targeted experiences will maximize customer engagement and retention if you know your audience well. Hit the road and see your metrics flourish. So if you want to start targeting your customers with personalized messages, sign up for a Moosend account today and reap all these benefits with the minimum effort and cost. Email Personalization FAQs Looking for some quick answers about this method? Here's a quick-fire round of frequently asked questions about email personalization: 1. What Is A Personalized Email? Personalized emails are targeted messages customers receive at the right time during their customer journey via email. The more relevant the content is, the higher the chances to convert. 2. How Does Segmentation Relate To Personalization? List segmentation is a popular email personalization method with successful results. It divides the subscribers into different groups based on their characteristics and interests to deliver tailored messages to them. 3. Which Are The Best Email Personalization Methods? Some of the most common email personalization methods are: 1) List segmentation, 2) Personalized subject lines, 3) Dynamic content, 4) Behavioral triggered emails, and 5) Product recommendations. 4. Which Are The Top Email Personalization Tools? The three top email personalization tools are Moosend, Klaviyo, and ActiveCampaign. You can also integrate platforms like Hyperise with your existing marketing stack to boost your personalization efforts. --- ### 18 Genius Newsletter Examples [And Why They Work] > Explore these brilliant email newsletter examples and gain some needed inspiration to create an outstanding email marketing campaign. - Published: 2022-01-17 - Modified: 2025-05-07 - URL: https://moosend.com/blog/newsletter-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Creating converting campaigns is part of every successful email marketing strategy. Sometimes, though, your inspiration pools may run dry, so here are some beautiful newsletter examples to help you out! As a tool, your email marketing campaigns are perfect for nurturing your audience into loyal advocates of your brand. To do that, you need a beautiful and converting email newsletter to share product updates, blog content, news, and more with your subscribers. Without further ado, let’s check some amazing newsletter ideas by popular brands and why they work. Let’s do this! Best Email Newsletter Examples Per Category Searching for a specific email newsletter design example? You can start checking them immediately or select the category that interests you the most: 1. ECommerce 2. Business 3. Product 4. Blog 5. Holiday 6. Banking 7. Non-Profit 8. Restaurant 9. Real Estate 10. Webinar What Makes a Great Newsletter? Good email newsletters have a few common characteristics. Let’s check them below before we see the actual email campaign examples: Intriguing subject lines: clever subject lines that attract attention will give you the open rates you desire. Valuable newsletter content: your email copy needs to offer value to your email subscribers and solve their pain points. Eye-catching design: a visually-appealing newsletter design will promote action and mesmerize your recipient. Clear CTAs: colorful buttons that stand out in your campaigns will be much easier to spot and be clicked on. Now that you are aware of the most important newsletter design elements, it’s time to see how the following emails check the above boxes. 1. ECommerce Newsletter Examples What makes a great newsletter for eCommerce? Making a beautiful campaign doesn’t mean it is a good email. If you want to craft email newsletters that truly speak to your online customers, make them valuable for them. In a nutshell, an eCommerce email newsletter needs to: Establish a line of communication between you and your audience Promote various offers or special deals Boost sales and keep customers engaged With these in mind, let’s see some eye-catching newsletters to get you inspired. Serumize Serumize has come up with a beautiful weekly newsletter series, usually sent on Thursdays and Fridays for better open rates. Apart from promotions and special offers, the beauty brand also shares tips to educate and help its target audience solve common problems. Let's take a look at the campaign: Subject line: Are You Cleansing Correctly? Serumize’s email newsletter example has a beautiful and straightforward design without any unnecessary elements. It takes advantage of white space to increase the readability of the copy and give its email recipients a quick solution. The copy is also actionable, using a question to make the message more direct and intriguing for the reader. Of course, the supporting visuals also encourage the subscriber to click on the call-to-action and learn more. And speaking of that, you can see how Serumize uses a pink button to make the CTA stand out. Moreover, adding it above the fold increases the brand’s chances of receiving more clicks! So keep it in mind when you create your newsletters. If you want a simple and effective email, you can follow Serumize’s example and get a Moosend account! Then, hop into the editor and start crafting an equally great campaign from scratch or use one of the available newsletter templates. The choice is yours! Sephora Sephora is a brand that uses email marketing to nurture its audience through promotions, educational content (tips), events, and special deals. Below, you can see a simple yet effective email newsletter used to promote the brand’s limited-time offer. Subject line: Spend $50 now and get 15% off later! The beauty brand has a very clean newsletter design that favors color and minimalist elements that resonate with its young target audience. On top of that, the copy is clear, offering value to the recipient at first glance. Also, Sephora uses its visual elements to make the copy stand out, choosing vivid fonts that match the color palette. Lastly, the beauty brand’s CTA is located after the value proposition to promote click-throughs. The white button is a great choice as it helps the CTA stand out in the background. Regarding the copy, Sephora uses actionable language to get potential customers back to their product or landing pages. If you have a cosmetics brand and want to take your first steps into email marketing, make sure to check out our beauty industry email marketing guide! You’ll find everything you need to build your first strategy in easy steps! SideMen Clothing Sidemen Clothing has built a consistent fashion email marketing strategy that includes special deals, offers, cart abandonment sequences, and weekly newsletters. Below, you can see a great newsletter that combines email with social media marketing. Subject line: NO MORE RESTOCKS UNTIL 2022 Starting with the newsletter design, the clothing brand leverages spacing to make each individual element stand out in the inbox. What’s more, it uses a GIF in the header to provide customers with extra info about its shipping policy. When it comes to the email copy, Sidemen Clothing informs its audience about its restocking policy. The bold choice of font also amplifies the message, making it hard to miss. Moreover, the CTAs are placed underneath the recommended products to lead potential shoppers back to the brand’s product pages. What's interesting here is the way the clothing store adds other elements, like a Spotify list and a link back to their YouTube channel. This is an amazing way to cross-promote between email and social media, increasing engagement and building stronger relationships with customers. Sidemen Clothing’s email was crafted with Moosend’s email builder. If you want to mimic their newsletter example, make sure to sign up for an account and hop into the drag-n-drop editor! 2. Business Newsletter Examples Compared to eCommerce newsletters, business email marketing campaigns are slightly different. Here, the goal is to offer value to your email list by targeting it with educational email content, case studies, personalized offers, and more. Effective business email newsletters have to: Nurture new subscribers and offer them value Inform recipients about weekly/monthly updates Help business owners keep in touch with their audience Below, let’s see a few great email examples from companies like Moosend, Zapier, and Workable. Moosend The SaaS company uses email newsletters to deliver company news, blog post updates, and help its subscribers become better at email marketing through educational content. Here, you can see an example from the company’s Marketing Lab, a series meant to nurture new customers on a variety of topics around email, social media, and more. Subject line: Semrush + Neverbounce + Moosend = Growth The above newsletter showcases a very distinct style that favors white space, soft colors, and high-quality visuals. It’s worth mentioning that Moosend keeps the same style throughout its email campaigns to boost its brand identity through consistent design. Regarding the email copy, the company highlights the benefit of following their weekly series (“tips for your digital marketing strategy”). Moreover, since this is a collaboration with other popular businesses, the company makes sure to show it in the subject line and email copy to boost credibility. Lastly, the newsletter has multiple CTAs to lead the audience to the actual episode (or previous ones). What’s more, it also includes other incentives like joining its social media accounts and promoting an upcoming event to increase engagement and conversions. If you want to recreate our favorite email campaigns, make sure to create a Moosend account and the rest is history! Zapier Zapier’s monthly newsletter aims to provide tips, important updates about integrations, and new apps. The following email roundup is great for businesses and entrepreneurs who need to keep their audiences up-to-date without bombarding them with numerous newsletters per week. Let’s see what works here. Subject line: New in December: 3 ways Zapier can improve how you work, 6 updates, and 18 new apps Starting with the design, Zapier also takes advantage of white space to make each content block stand out. Also, the structure is perfect for adding numerous pieces of information. Copy-wise, the company opts for short chunks of text to increase its reading times. The email design also helps the message stand out, using balanced colors and icons to improve readability. When it comes to the CTA buttons, the use of blue is ideal for attracting the reader’s attention and encouraging them to click. Apart from the monthly updates, Zapier takes the opportunity to promote its job listings and community to attract new talent, killing two birds with one stone. Workable One of the purposes of a business newsletter is to help your email list solve problems and become better. For Workable, creating emails with valuable content is a must to help its audience improve its hiring process. Let’s see how it's done: Subject line: Your hiring process is messed up. Just ask Reddit. The company has a very branded design that uses specific elements to be memorable. One of these elements is the logo found on the top of the email and the vibrant images. The copy is also very actionable and direct. As you can see, the business uses a heading in the form of a question to attract the reader’s attention. Also, the text is in the second person to be more relatable to the email subscriber. Lastly, the CTAs manage to stand out in the email design, using Workable’s trademark green color. What’s also interesting is that it uses a personal email address and even adds an image of the sender to make the message more friendly and put a person behind the campaign. This is an excellent way to boost your engagement and build solid relationships with your audience. 3. Product Newsletter Examples Newsletters are perfect for updates and news but they can also help you promote your new products! Such campaigns need to: Highlight the product and its features Showcase how it can solve customer pain points Use high-quality images of the product Now it's time to see some great examples of product-oriented newsletters to get you inspired. The Body Shop The Body Shop creates beautiful email marketing campaigns that are meant to excite, nurture, and convert its email subscribers. Below, you can see what makes the following email work and how to replicate it. Subject line: Say YES to some self-love From its welcome email to its weekly newsletter promotions, The Body Shop has a very consistent email design that charms its audience. Some common elements include bold product images, descriptive copy, and eye-catching CTAs. More specifically, the brand makes its product copy as valuable as possible showcasing the benefits of interacting with the email. For example, the second product block highlights the moisturizing effects of the new ingredient. Along with the high-quality product images, the brand creates a beautiful experience for its audience. Now what’s left is a converting CTA button to capture it. Here, the brand uses its trademark color and a large email CTA button size to attract the reader’s attention. To create this beautiful newsletter, the beauty business uses Moosend’s email builder tool. If you want to mimic its example, make sure to register for an account, open the email editor, and start creating yours! Box The Box Team makes sure to inform its email list about new product features through its monthly newsletters. The SaaS company has created a very short yet informative campaign to provide its audience with an integration roundup. Let’s take a look. Subject line: Box Product Newsletter: September 2021 Design-wise, this newsletter example is very simple, using separate content blocks to showcase different updates. To make it more engaging, the product news is placed after the header in a clear manner and with different CTAs. When it comes to the email copy, the short descriptions work effectively in informing the reader about the features. Moreover, the business uses bold headlines and short chunks of text to provide additional information to the email subscriber. The CTA buttons have a vibrant blue color (Box’s trademark color) to stand out. The design and the use of white space amplify their effectiveness, while the brand uses actionable copy to increase its click-through rate and conversions. Function of Beauty A great newsletter should always resonate with your target audience. Function of Beauty uses this practice to deliver campaigns that charm and intrigue their email subscribers. The secret lies in their copy and beautiful product images. Let’s see! Subject line: Fragrance drop! Starting with the newsletter design, Function of Beauty has a very clean email that consists of two parts. In the first half, the beauty brand uses a vibrant product image to excite their reader, while in the second half it provides them with more information about the new addition. The copy works perfectly with the vibe of the newsletter, creating a beautiful experience for the beauty brand’s audience. The clever wordplay, “take two to (m)ango,” takes the center stage, creating a playful message that will make email subscribers click on the CTA. And speaking of that, Function of Beauty uses two distinct buttons to convert its audience. The choice of color and copy helps them stand out and increases the likeability of being clicked. Lastly, the use of urgency ("NEED THIS NOW") is perfect for incentivizing indecisive subscribers to act. 4. Blog Newsletter Examples Email marketing and blogging are a match made in heaven. By combing the two, you can promote your content marketing and build better relationships with your audience. To make your messages work, you have to: Provide regular updates through RSS feeds Create dedicated posts for specific pieces of content Be conversational and friendly With these in mind, let’s see a couple of great email examples that check all the right boxes. Julie Blanner Email marketing for bloggers is all about promoting your amazing content to your audience. To do so, Julie Blanner creates and sends valuable newsletters to nurture and help her email subscribers. Let’s see how she does it. Subject line: The Ultimate Guide When it comes to the newsletter design, Julie Blanner uses a plain-text-looking email to make her campaigns more personal. As you can see, the blogger uses white space to improve readability, while the use of the Garamond serif font makes the message more aesthetically pleasing. The copy here maintains a friendly tone, taking advantage of personalization to address the recipient with their first name. This way, the newsletter looks like it has been specifically created for the email subscriber, making it more unique and relatable. To increase her click-through rates, she has also inserted two content blocks with dedicated CTAs featuring her hyperlinked resources. Apart from that, the blogger also includes a photo of herself to put a face on her brand and has a clear unsubscribe button at the end for those who want a way out of her mailing list. Torque Setting RSS feed newsletters is one of the most important email marketing campaigns for bloggers. Not only will you automate your content promotion efforts but you will be able to engage your audience with your content the moment it gets published on your website. Let’s see how Torque does it. Subject line: Develop safely with these tips. First of all, RSS newsletters are a special type of email you can set up through your email marketing service. These emails need an RSS URL, i. e. , the website from where they will draw your content. Torque has used a single content block email template to promote a specific piece of content. The design is very minimalist, having only the necessary elements. Copy-wise, Torque’s RSS campaign automatically draws a snippet of its blog content and displays it in the newsletter. Here, the chunk of text is meant to provide more information about the blog post. Last but not least, the brand adds social media buttons to cross-promote between email and social to boost engagement. 5. Holiday Newsletter Examples The holidays are the best time of the year to engage your audience with exclusive offers, send them wishes, or any other piece of content related to your company. To craft a good holiday campaign you have to: Pick a holiday email template or craft one from scratch Add a unique incentive that resonates with your audience Give additional value to your email subscribers Great holiday email newsletters will help you nurture and convert your audience during a festive period of time, such as Christmas, Black Friday, Easter, and so on. Let’s see two amazing examples to get you inspired. Coffee Island Christmas is indeed the most wonderful time of the year! And for Coffee Island, spreading happiness and positivity to its audience is possible through its beautiful holiday newsletter campaign. Let’s check it out: Subject line: Christmas is our favorite season! The coffee brand uses a colorful newsletter design to stay truthful to the holiday theme and excite its email subscribers. What’s more, the first part of the email uses a GIF to make the campaign more dynamic and engaging. Furthermore, Coffee Island uses holiday-themed copy to wish their email subscribers for the holidays and spread the festive spirit. As you see, there’s no clear CTA button here as the goal of this newsletter is to give warm wishes to the brand’s audience instead of calling them to action. Nevertheless, by clicking on the campaign, recipients will land on the website where they can place an order. Coffee Island’s beautiful Christmas email newsletter is an example of what you can do with Moosend’s drag-n-drop email builder. If you want to copy it, sign up for an account and get to the builder. Then it’s time to work your magic. Home Chef Another popular holiday that a lot of B2C and B2B companies target is Black Friday. Brands like Home Chef take the opportunity to give their audience limited-time offers to increase their seasonal revenue and engage their audience during the busiest time of the year! Here's how the brand does it. Subject line: Don't miss this Get 12 FREE meals delivered! The above campaign is a simple Black Friday email newsletter that has all the right elements to convert Home Chef’s audience. Design-wise, the newsletter is short, using the traditional black color of the holiday and vibrant fonts to attract the reader’s attention. The copy is also to the point, focusing on showcasing the purpose of the campaign (Black Friday Sale) and the benefit (Get 12 Free Meals). The use of urgency is also a must for Black Friday emails and the brand uses it cleverly underneath the CTA to boost conversions. And speaking of that, Home Chef uses purple to make its button stand out on the black background, while the CTA highlights the irresistible offer in the best way possible. 6. Non-Profit Email Example NPOs use a variety of email marketing campaigns to inform their audiences about new actions and provide them with weekly updates and highlights. To rock your newsletters for your non-profit organization, make sure to: Use straightforward copy to showcase your cause Use high-quality visuals to complement your text Below, you’ll find a great email example that educates the email subscribers and gets them to take action. WWF WWF’s email marketing strategy consists of a series of newsletters that inform its subscribers about a variety of topics and environmental actions. To do that, the NPO sends weekly round-ups to keep its audience up-to-date. Here’s a recent example. Subject line: Great news for our shared home WWF maintains “design consistency” through its newsletters. More specifically, the NPO uses an image-infused header with the logo and a relevant visual to make the message more engaging. In the above example, where the topic was “Earth Hour,” the organization uses an image of two people planting trees to introduce the reader to this week's topic. The rest of the design is simple, favoring white space to make each individual element stand out. Moreover, while the email copy is quite extensive, the structure of the newsletter and the choice of fonts make it easy to read. The first orange call-to-action is deliberately bigger than the second one in an attempt to draw the reader’s attention and improve WWF’s CTR. 7. Banking Newsletter Example Email marketing isn’t a valuable tool only for eCommerce brands, startups, and small businesses. In the right hands, it can be a weapon of immense power to build better customer connections. In this case, banks can leverage its power to create newsletters that will: Provide monthly statements for their customers Give them updates about new features Promote various incentives for programs, cards, etc. Now let’s see a real-life banking email newsletter and what makes it work. Revolut Creating readable and easy-to-navigate emails is important to improve your engagement. To make it happen, Revolut has adopted a very specific newsletter design that favors white space, crisp visuals, and valuable copy. Here's the newsletter: Subject line: More currencies, and make it speedy As mentioned above, the bank uses spacing to make the message pleasant to the eye. What’s more, the use of visuals adds structure to the email body, making the message easier to read. When it comes to the email copy, Revolut takes advantage of the above-the-fold space to add a heading with the benefit the subscriber will get. This way, the recipient will know what the newsletter is about at first glance. Then, the bank uses actionable language to inform its customers about the new features and capabilities. The CTA is also placed above the fold to increase clicks and conversions. For better results, Revolut adds a duplicate button at the end of the newsletter. Lastly, the blue color is perfect for this example as it makes it hard to miss. 8. Restaurant Email Example Hospitality businesses have used email marketing to promote their reservations and give special deals to their customers. To craft the best email newsletter for your restaurant make sure to: Showcase the value of your email message Give them extra incentives to place an order With these in mind, let’s see one of our favorite email newsletters designs. Domino’s To promote its daily/weekly deals, Domino’s creates beautiful newsletter designs to intrigue its customers and lead them back to their website to place an order. The business’ secret is that it gets inspired by events to create beautiful campaigns resonating with its audience. Below, let’s see an example inspired by the Formula 1 Grand Prix. Subject line: Do you want a Deal that will send you to pole position? See what came in Domino's! Domino’s newsletters follow a visual-centric logic that places the product in the middle of the design. Since this email is inspired by the Formula 1 races, the brand used darker colors and a race track background to set the mood. Regarding the copy, it only adds the necessary info to get customers to place an order, i. e. , the description of the deal and the price. The CTA also uses red to attract attention and connect it to the “Red Bull” deal it offers. Moreover, the button uses specific copy to excite its audience and lead them one step closer to conversion. Domino’s email newsletter is made with Moosend’s email newsletter software. So if you want to create an equally beautiful email campaign, just register for an account and then start creating! 9. Real Estate Newsletter Example Another industry that has benefited from the use of email is Real Estate. Realtors can promote their properties effortlessly, educate their audience, and keep it up-to-date about new listings. For an effective real estate newsletter you need to: Choose the ideal software for real estate email marketing Keep it as informative as possible Provide solutions to homeowner problems Below, you can see how a real-life real estate campaign looks like. Let’s go! Zillow Zillow’s email newsletters focus on promoting listings and educating homeowners about their future properties. The following campaign is a great example of how the realtor tries to help its target audience solve common pain points. Here’s the newsletter: Subject line: Quiz: Fix it up or give it up? Like Revolut, Zillow uses spacing to make its email more readable and enjoyable to its recipients. The use of high-quality visuals also helps the email become more unique and relatable as it uses a real-life image of a property. For the copy, the realtor uses a heading in question form to boost engagement with the content. Then, the short text underneath describes a common problem many homeowners face. The solution comes with the blue CTA, where recipients can take the quiz and find answers to their questions. Moreover, to keep them engaged, Zillow also infuses its newsletter with additional resources to help its email subscribers and adds a second CTA to boost conversions. 10. Webinar Email Example Webinar marketing is a powerful tool to nurture your target audience, build better relationships, and offer instant solutions to their problems. If you are planning monthly webinars (or weekly podcasts) you can use email to promote your registrations effortlessly. To make them perform, make sure to: Add a summary of your event with all relevant information Include a CTA or link to your landing page/website Boost credibility with speaker images, etc. Now let’s see an example of a great webinar newsletter. Fluent Fluent’s email marketing campaign has all the right elements to inform its email subscribers about its upcoming webinar. Let’s find out what makes this newsletter great. Subject line: Register to kickstart your call marketing strategy with ActiveProspect and Fluent! Starting with the design, this example is very short yet has all the necessary elements the potential participants need to see to click on the register button. The brand has added a visual summarizing the event, including the name, day, and time. The email copy is also very explanatory, using dashes to introduce what the participants will learn in a clear and concise manner. Lastly, the vibrant CTA button uses one of Fluent’s trademark colors to make the campaign more unique and increase the click-through rate. Newsletter Examples For Better Campaigns Creating the perfect newsletter may take time. From choosing the right design and copy to adding your CTAs, a good email needs to be intriguing and valuable enough to give you the conversions you desire. Hopefully, the above examples managed to get you inspired and show you how you can create a beautiful newsletter for your brand. Apart from your creativity, don’t forget to get your hands on a user-friendly email platform to give you the right tools for the job. Moosend’s builder is both easy-to-use and advanced to help you bring your newsletter creations to life. If you’re interested, make sure to sign up for an account and get started today. Now, it’s time to create the next best email newsletter for your audience! Go! --- ### What is Email Automation? Beginner’s Guide [Tools & Flows] > Interested in learning about email automation? Here's the ultimate beginner's guide to email marketing automation for marketers and business owners. - Published: 2022-01-14 - Modified: 2025-03-31 - URL: https://moosend.com/blog/email-automation/ - Categories: Marketing Automation - Tags: Marketing Automation - Levels: Beginner Email automation is a powerful tool at the hands of modern marketers and business owners who want to create an optimized experience for their customers and deliver personalized campaigns. Manually crafting every single email campaign is not sustainable in the long run, and businesses need to leverage the benefits of automated email marketing to convert their audience and beat their competitors. In this blog post you can expect to find: what email automation is its benefits for email marketers email automation workflows that you can integrate into your digital marketing strategy ... plus the best tools for the job! What Is Email Automation? Email automation is the process of using automated email messages to target your subscribers based on a specific trigger or an elapsed amount of time. For example, when someone successfully subscribes to your email list, you can have a welcome email set up to reach that subscriber automatically, without the need to do it manually every time. In essence, email automation enables businesses to eliminate repetitive tasks and save crucial time, while delivering relevant email messages to the right people and at the right moment. Recent email marketing statistics show that 51% of businesses already use email automation as part of their marketing efforts, while more than half of B2B companies (58%) plan to leverage this technology. So, it’s clear that both B2B and B2C companies value the power of email marketing automation. Now, let’s take a closer look at what makes email automation so important. Why Is Email Automation Important? Email automation is important because it enables you to stay connected with your audience and customers at all times. Marketing and selling things online is highly competitive, so businesses need smart solutions to save time and simultaneously have a direct communication channel with their potential customers. All in all, the value of email automation lies in its ability to deliver personalized automated email campaigns no matter the stage of the customer journey. In the following section, we’ll dive deeper into what tangible benefits email automation offers for both big and small businesses. What are the Benefits of Email Automation? Despite email automation being fairly straightforward to implement, some companies fail to see the benefits or think they need some complex or marketing automation software. This is far from the truth. In the graph below, you’ll find the key benefits of email automation to see why it is vital for SMBs in eCommerce and SaaS companies. Benefit #1: Save Time & Increase Productivity Among the most important benefits of email automation, if not the number one benefit, is that it can help marketing teams save time. Marketing teams can spend less time manually compiling email lists and crafting email campaigns, not to mention scheduling these campaigns. As a result, they can focus on more important tasks such as creating engaging content and brainstorming new ideas instead of doing repetitive tasks. It’s not surprising that 69% of workers believe that automating such tasks can significantly decrease wasted time. The bottom line is that by automating tedious and repetitive tasks you increase employee productivity and, thus, make the most out of your marketing team. Benefit #2: Personalize The Customer Experience Personalization is critical in online marketing. Modern customers just love receiving content that’s not only relevant but also tailored to their needs. In fact, a staggering 80% of consumers claim they are more inclined to purchase from a brand that offers personalized experiences. Email marketing is all about collecting customer data and delivering a unique experience. And email automation enables marketers to grow their relationships with customers through automated email series or campaigns that are highly personalized. When you collect the right data as a business, your automated emails will always be relevant to your subscribers. Benefit #3: Help With Brand Building Automated email campaigns can also assist businesses in creating consistent brand communications. While automated email marketing is not an alternative to your regular email newsletters, it is an excellent supplement to it. These automated campaigns are delivered after users trigger them with an action they took or didn’t take, and familiarize them more with your brand. Moreover, automated emails also strengthen brand exposure, and they are a factor affecting sales if done right. In essence, email automation provides an additional channel of direct communication with your audience, without the need to be initiated manually. Benefit #4: Increase Your Customer Retention Rate Selling to an existing customer is easier and more cost-efficient than trying to convert a new one. Not to mention that successful businesses are the ones that have loyal customers. Email automation gives you the ability to stay in touch better than ever. Don’t let your customers wait too long before hearing from you. By leveraging email automation, you can schedule your message and customize your email copy to maximize its impact and increase conversion rates. Benefit #5: Scale Your Marketing Efforts Last but not least, email automation enables you to make your marketing strategy scalable. If you’re just starting out, things may be manageable even without email automation. But what if your audience doubled or tripled down the line? The power of automation is a prerequisite for scalability. Once you’ve set up your automated campaigns, your new customers will automatically integrate into your system when they perform any action that triggers your automation. With email automation, you can essentially map out the entire customer journey from the point that a user first subscribes to your mailing list until they become loyal customers. And now the time has come to present you the 10 most essential email automation workflows for your eCommerce business! 10 Email Automation Workflows & Examples for eCommerce As we mentioned before, email automation can yield tremendous results, especially in the eCommerce industry. Today we’ll be focusing on ten distinct automated workflows along with examples that you can imitate and take your email marketing strategy to a whole new level. Welcome Emails Cart Abandonment Emails Product Recommendations Emails Lead Nurturing Emails Customer Feedback Emails Birthday & Noteworthy Events Emails Content & Brand Promotion Emails (RSS) Behavior Triggered Emails Order & Shipping Status Emails Reminder Emails Email Automation #1: Welcome Emails Welcome emails are probably the most essential automation workflow you can create since it introduces new subscribers to your brand and helps with their onboarding. First impressions matter, so you’ll want to do your best to give subscribers a good overview of what you offer. Here is an example from RECOIL. Subject Line: Welcome to RECOIL's family Research suggests that the vast majority of visitors who come to your eCommerce website aren’t ready to buy yet. However, capturing their email address through your signup forms and targeting them with an incentive they can’t resist on your first email can work wonders. Not only do customers expect welcome messages, but they also notice if you don’t. It’s not surprising that welcome email campaigns get 4x more reads and 5x more clicks than standard marketing messages. Setting up a welcome email series is easy regardless of the email marketing service you’re using. In case you use Moosend, it’s even easier since the platform offers a ready-made automated welcome email recipe. Pro tip: Include a call-to-action (CTA) in your welcome messages so that subscribers know what action you expect them to take. Moreover, keep your email copy short and sweet to avoid overwhelming them. Finally, don’t forget to place your brand logo and adjust the colors and visuals to match your brand. If you choose to make your welcome messages more like a Thank you email, be sure to send your new email subscribers a gift such as a discount code to encourage them to purchase. You can get more inspiration for your welcome email series by looking at these top welcome email examples! Email Automation #2: Cart Abandonment Emails For most eCommerce businesses, cart abandonment is one of the biggest leaks in their sales funnels. Among the most common reasons for this phenomenon include high shipping costs, having to create an account, the complexity of the process, or concerns about the site’s security. Abandoned cart emails help businesses recover lost sales. Below, you can see an example from Fig. 1. Subject line: Forgetting something? The usual trigger for such automated campaigns is any cart with items abandoned for a certain amount of time. Ideally, you can add up to three steps or reminder emails in the sequence depending on the type of campaign you prefer. The process is effortless with Moosend’s cart abandonment recipe. The recipe filters out people who have completed the purchase. Then, those who have incomplete purchases receive the email campaign you have prepared for this occasion. All you have to do is connect your Moosend account to your website and allow the platform to identify your customers when they visit your site. To increase your chances of making your customers complete their order, offer a discount code or free shipping. It’s a good idea to provide those incentives at the follow-up email or you risk “educating” your audience to wait for the coupon. Pro tip for best results: Your abandoned cart email sequence should be set to be triggered one hour after the abandonment of the shopping cart. Wait too long and you risk your customers forgetting the urge that drove them to purchase the product. Email Automation #3: Product Recommendations Emails Another way that email automation can help you bring in more revenue is through personalized product recommendations. As soon as a user completes their purchase, they will receive a personalized product recommendation email after a short time. Essentially, you’ll be setting a behavioral trigger so you can recommend products based on what your customer has already purchased. Similarly, if your customers browse a certain category of shoes you sell (e. g. sneakers), you could send them an automated email suggesting potential picks they might like. Below is an example from Allbirds. Along with a great subject line, this email campaign surely doesn’t go unnoticed. Subject line: Personalized Picks, Just For You As you can see, you don’t necessarily need much. A catchy headline along with high-quality product imagery and short but intriguing supporting copy can increase your click-through rates. Email Automation #4: Lead Nurturing Emails Often the new leads generated by businesses may be qualified, but not yet ready to make a purchase. Using automation you can set up a series of emails that nurture and move your potential customers down the sales funnel. The above example from ILIA is a great way to educate prospects on how they can use the product and achieve optimal results. Lead nurturing emails shift the focus towards educating users rather than making the hard sale. If your business offers products that solve a specific pain point of people, it’s best to educate them enough first on the limitations of their existing approach and the benefits of introducing it into your process. And then make them an offer. Email Automation #5: Customer Feedback Emails Successful businesses collect and listen to their customers’ feedback to improve their processes as well as their products. This is especially true for online stores. Reviews play a major role in a product’s success, while user-generated content (UGC) is not only great for SEO, but also as positive word of mouth. An excellent way to get reviews is to set up an automated email that reaches your subscribers after a certain number of days has passed. It’s critical that your customers have received the products or it will be awkward for them to receive an email about something that they’re still waiting for. Subject line: Review Your Recent Purchase In the example above, you can see how a big brand like Ralph Lauren does it. Through this simple but effective email template, the brand encourages customers to share their opinion regarding the fit, quality, and style of the product they bought. The automated email cleverly includes a big product image and an eye-catching CTA that you can’t miss. Email Automation #6: Birthday & Noteworthy Events Emails Birthday emails are without a doubt the most common type of automated email a brand can send. Their purpose is on the one hand to wish the reader a happy birthday and on the other hand to deliver a special offer that will encourage them to make a purchase. These kinds of emails as well as those for noteworthy events such as anniversaries can drive customer loyalty. It’s also easy to set them up since you only need to collect your customers’ dates of birth. So, customize your popups accordingly. Here you can see a birthday email from Nike. Subject line: Happy Birthday! We give you a 25% discount The brand has included a stunning GIF that’s eye-pleasing, while the messaging is clear and elegant. In the case that you’re offering products that the recipient might use during the celebration, it would be ideal to have the email sequence triggered a few days earlier. This will not only look good but also give the appropriate time to the recipient to plan ahead. You can use this recipe with Moosend and bond with your customers on such a pleasant occasion! Email Automation #7: Content & Brand Promotion Emails Content marketing is among the most powerful marketing channels for growing your audience, especially if you have a blog as part of your marketing strategy. So, make sure you alert your subscribers about your most recent posts and entice them to click through and read them. Doing this for your own business is relatively straightforward. You need to set up an automated email that monitors your blog’s RSS feed for new posts and then pulls the content and delivers it to your list of subscribers. Check out these beautiful email templates for your RSS email newsletters that will get subscribers back to your website to consume and share your content. Email Automation #8: Behavior Triggered Emails Email marketing campaigns that are triggered by user behavior are another strong tool for eCommerce businesses to engage with their audience. For these campaigns to work, website visitors need to be logged in, so you can track their behavior. To give you an example, say a customer hasn’t made a purchase lately and they visit a certain product three times. This could trigger an automation to send a discount or coupon on the third visit within one week. Alternatively, suppose a customer downloads a resource you have on your website. After two hours, you can send an automated campaign with additional relevant content. So, your behavior-triggered emails can work well in combination with the downloadable content you’ve created to nurture your subscribers. Email Automation #9: Order & Shipping Status Emails Order confirmation emails and shipping notifications have become standard in the eCommerce industry and they are a great means to foster trust with your customers. Imagine your anxiety if you make an order online and you don’t receive a confirmation email within a reasonable time! A bad experience might even deter you from ordering again. Below you can see a good example from the eCommerce store CROP. What the brand achieves through this automated workflow is to reassure customers that their order is going well and inform them when it has been shipped. The next email is going to contain the tracking link which allows users to see the shipping status in real-time. To send these transactional emails, you’ll need to choose a reliable SMTP server that is easy to connect to your website. Ideally, it should offer unlimited transactional emails while having great email deliverability. Email Automation #10: Reminder Emails This is a particularly effective marketing tool for businesses that offer products or services on a subscription model. By sending a series of reminder emails a few days before the expiry date, you gently nudge customers towards renewing their subscription. Reminder emails can also take the form of replenishment emails. If your products have specific expiry dates or last for a certain amount of time, set up an automated replenishment email to remind customers to refill their stash in time. Another use of reminder emails is to inform people about upcoming events they are attending. For example, if someone has registered for your webinar, you can deliver a series of reminder emails leading up to the webinar and encourage them to attend live. After the webinar has concluded, attendees can receive a follow-up email with the slides of the webinar or the recording of it so they can watch it at their own leisure. Here is an example from one of Moosend’s webinars. How to Choose an Email Automation Software In 2022, there is more than a wide range of marketing automation tools out there, able to automate almost every aspect of your digital marketing efforts. However, in most cases, these tools offer more than you’ll ever need for your business, while they also charge a hefty price. To select an email automation tool that will help you deliver amazing automated messages and scale your business, you need to look at four distinct factors: Usability: a user-friendly workflow editor that requires a minimal learning curve to master. Automation features: ready-made automation recipes, email newsletter templates, personalization options, and audience segmentation are key features your email automation platform must-have. Pricing: choosing an affordable tool that has the functionalities you seek will help you grow your business without draining your budget. As it was mentioned before, there are tools that offer too many features that you’ll probably pay for and never use. Integrations: being able to integrate your automation software with your favorite apps (e. g. CRM) is going to be handy down the line. Some of the established players in the market right now include Moosend, Mailchimp, Brevo, and Constant Contact. In case you want to evaluate your options further, check out our detailed list of the best email automation software. Now Over to You Email marketing still remains one of the most effective and affordable channels to engage and convert your target audience. By leveraging the power of email automation, you can maximize your results and save crucial time! If you want a cost-effective yet powerful marketing automation tool that utilizes eCommerce A. I. to deliver personalized automated campaigns, sign up for a Moosend account and see the benefits for yourself. --- ### Email Marketing For Bloggers: The Ultimate Strategy Guide For 2025 > Learn how to build an effective email marketing for bloggers strategy from the ground up in 9 simple steps. - Published: 2021-12-20 - Modified: 2025-04-10 - URL: https://moosend.com/blog/email-marketing-for-bloggers/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Creating a blog is one of the most efficient ways to reach a large audience and promote yourself or your business. However, if you want to build a strong relationship with your readers, you have to find an easy way to engage them with your content. In this case, email marketing for bloggers is exactly what you’ve been looking for! Apart from the benefits of email marketing, this guide will show you how to: Build your email list Choose your email marketing platform Select your campaigns Segment your contacts Optimize your email marketing efforts Without further ado, let’s get started. Benefits Of Email Marketing For Bloggers As a digital marketing channel, email isn’t only cost-effective but has a plethora of advantages you need to know about. Here are a few of the benefits that email offers: The average email ROI is currently $42 for every $1 you spend on it. You can reach a large target audience, regardless of their location. Delivering personalized content the moment your email subscribers need it. Establishing meaningful connections with them. Unlike search engine optimization (SEO) and social media, email marketing is one of the best ways to target your audience directly with personalized experiences. More specifically, through personalization, you can show your subscribers tailored content and turn them into loyal readers of your blog. Moreover, by taking advantage of the advanced segmentation options of your email service provider (ESP), you can place your content in front of the right eyes, ensuring high engagement rates. Lastly, email marketing can help you monetize your blog by promoting specific content/offers to your readers. Now that you got a taste of the benefits of email marketing, let’s see how to structure your strategy! How To Do Email Marketing For Bloggers Here’s all you need to know about blogger email marketing, from choosing a good email tool to optimizing your tactics! 1. Choose A Blogger-Friendly Email Service The first step to every successful email marketing strategy is to select the right tools. As a blogger, you will need user-friendly email marketing software to craft, send, and optimize your campaigns. Moreover, selecting the right plan is essential to get started on the right foot. So make sure to find an ESP that offers you all the functionality you need without breaking the bank. Now, to get the best email platform for your blog, let’s see what features you need to look out for: Drag-and-drop email builder: select a tool that has ease of use and advanced features to create the best emails for your audience. Email templates: use pre-made newsletter templates to save time and effort. RSS feeds: create an RSS feed email to share your new blog content with your subscribers the moment you publish it. Marketing automation: set up a variety of email sequences (welcome emails, etc. ) to reach the right person at the right time. Segmentation and personalization: manage your list by segmenting your subscribers. Then, use personalization to deliver valuable content tailored to each one of them. Online forms: get an all-in-one tool to reduce your cost and align your list building and email marketing efforts. Integrations: choose a tool that offers numerous integrations with apps (e. g. , CRM) and plugins to streamline your efforts. Customer support: get instant answers to questions that may arise during your email marketing journey. In a nutshell, selecting email tools geared towards bloggers, offering both affordability and advanced functionality, is the best way to approach email marketing. Now let's check some solutions! 3 Best Email Marketing Services to Get Started Finding a compatible tool can be a time-consuming process. To give you a hand, here are three services you can try: Moosend - Affordable All-in-One Email Marketing Software Moosend is a top-rated email marketing automation tool and great Kit alternative that offers an intuitive email editor, responsive email templates, automation, and lead generation features. What makes it a great email marketing tool for bloggers is the ease of use and the advanced functionality that requires no coding skills. More specifically, you can craft regular emails or RSS campaigns through the drag-n-drop email builder, or set up drip campaigns with the email automation editor. The audience management features are perfect for segmenting your email subscribers and personalizing your email content. Apart from email marketing, Moosend also offers an online form and landing page builder to capture your audience the easy way. Lastly, you can use the advanced reporting and analytics tools, and the A/B testing options to optimize your email marketing for bloggers strategy. Pricing: Paid plans start at $9/month, giving you access to unlimited forms and landing pages, marketing automation, transactional emails, and more. You can try Moosend today for free by signing up for an account. Kit - Email Creation Service Kit is another email marketing service you can use to promote your blog content. The tool sports an easy-to-use newsletter designer to create email campaigns in a few minutes. Moreover, you can create automated email marketing funnels to streamline your work and save valuable time. Apart from that, Kit has an online form builder to craft simple popups to capture your audience's email addresses. Other online form builder tools like Google Forms, Typeform, and JotForm also offer similar functionalities. When it comes to reporting, the platform gives you subscriber graphs to monitor your campaign performance. You can also use the A/B Testing feature to find which elements convert better and then target your audience with the winning email copy. Pricing: The email software has a free plan but only for 300 subscribers. For more features, you need to get a paid subscription starting at $15/month for up to 300 subscribers. Sendfox - Newsletter Software Solution Last but not least, we have SendFox, a newsletter software solution that lets you create and schedule your email campaigns, and build landing pages. The platform is great for beginners who want a simple email tool to get the job done. Apart from the email designer, you can also use the form builder to create simple opt-in forms. However, to customize them further, you’ll need an online form builder. Lastly, when it comes to marketing automation, SendFox has autoresponder sequences to trigger your campaigns at specific time intervals. Pricing: To use the platform, you need to purchase the Lifetime Plan at $49 for 5,000 contacts. For more features, you need a monthly paid subscription starting at $18. If you want more options or SendFox alternatives to power up your email marketing for bloggers strategy, check some of the best email marketing services on the block, such as Moosend, HubSpot, Mailchimp, and more. 2. Start Building Your Email List The next step is to start creating your mailing list! The easiest way to collect email addresses is to craft a converting newsletter signup form and embed it on your blog. This way, you will build a list with subscribers who are already engaged with your content! As you proceed, you can use various online forms to capture your visitors, such as the classic popup that appears after a specific time, inline forms embedded in your blog content, or full-page forms that cover the entire page. Here's a very simple example by Cookie + Kate: The above example allows you to join simply by adding your email address. The copy highlights some of the benefits of joining, which is a great incentive to encourage your visitors to act. Lastly, the call-to-action button is clear and easy to spot. After the reader hands over their email address, they will be redirected to a new page informing them that they have successfully joined the list: This addition allows new subscribers to access various resources, connect, and manage their preferences. While this is a great way to collect email addresses, you also need to think about the future of your email list. The single opt-in method used above allows new contacts to sign up without any verification. This makes the experience better as visitors click and subscribe. However, as your list grows, you will encounter numerous spam accounts, invalid email addresses, or bots. The existence of such contacts will hinder your email deliverability, i. e. your ability to land your messages in the inbox, and give you low open rates. To avoid that, you should adopt the double opt-in method. Let’s see more below! Single Opt-in or Double Opt-in Form? As mentioned above, the single opt-in method allows your new visitor to join your mailing list without following any extra steps. However, if you want to keep your email lists clean from “bad email addresses,” you need to adopt the double opt-in process. This method adds an extra step where subscribers need to confirm their email addresses through their inbox. This way, you can be sure that no invalid emails or spam accounts will find their way into your list. Setting up a double opt-in process is simple. All you need to do is to enable it through your email marketing platform. For example, Moosend allows you to do that through the “Mailing lists” option, by going to the opt-in settings: Then, you have to create a confirmation email for your new subscribers. Below, you can see a simple example by Brian Dean. Emails like these need to have a single CTA, prompting new recipients to confirm their email address. What’s more, you can include a thank-you message or any extra information to help your news subscribers. In this case, Brian Dean’s confirmation message has a “Request generated by” and a “date” at the bottom to let the subscriber know when they requested to join: If you need more info about the two methods and how to choose the right one for your email marketing for bloggers strategy, make sure to check our email opt-in guide! Optimizing Your Newsletter Signup Process Creating a popup is an easy task, but making it convert will require a bit of tweaking on your part. As you saw, you can create a very simple form as Cookie + Kate did. Nevertheless, to boost your newsletter signup rate, you need to make popups that offer value. The best way to do it is to leverage the power of reciprocity, i. e. , giving your subscriber something useful in exchange for their email address. Lead magnets are perfect for the job! Depending on your blog content, give your audience a variety of free resources to get them excited about joining your mailing list. For example, Blog Tyrant offers its visitors a free ebook guide to help them out: The form is simple, including only the necessary number of form fields, and has a clear CTA that stands out. Where to Find More Subscribers At the beginning of the section, we mentioned that the easiest way to start building your email list is to add a sign-up form on your blog. Apart from that, you can also start tapping into other channels to power up your list building efforts even more! For example, you can collect email addresses from podcasts, webinars, YouTube videos, or social media. If you decide to use the first three channels, make sure to craft a dedicated landing page to convert your viewers/listeners to subscribers of your blog. If you don’t know which tool to use, you can also check our insider’s guide to landing page builders and then make your choice! Now let’s see what you can do after you build your email list! 3. Segmenting Your Audience Segmentation is an advanced feature that many eCommerce marketers use to deliver more targeted content to their email subscribers. As a blogger, you can also leverage its power to engage your audience better and keep your email lists clean. To get started with this key activity, you first need to define the groups you want to create. For instance, if your main blogging topic is marketing and you have subcategories like social media marketing, affiliate marketing, and eCommerce marketing, you can let your audience select the category they are interested in. This way, you will group them according to their individual interests and deliver the right type of content. What’s more, segmentation can also be performed based on various other criteria such as demographics, psychographics, profession, or location. So using it is an important asset to improve your readers’ experience and boost engagement long term. Here’s a real-life example by Convince & Convert: Here, the blogger lets new subscribers submit their preferences by choosing their desired topic of interest. Plus, they allow them to select their industry for more relevant blog content and updates. Keep in mind that segmentation needs to be performed during the signup process. Nevertheless, if you missed your chance or need additional information, you can always send them an email survey asking for extra details. To take advantage of this useful feature, you need to get your hands on an advanced email marketing service. Moosend has all you need to capture and group your new email subscribers based on the criteria you set. Just make sure to sign up for an account and start segmenting your audience like a pro! 4. Plan Your Email Newsletters Now it’s time to find the email campaigns you need to nurture and convert your audience. From your welcome emails to your RSS feeds, let’s take a look at some real-life examples you need to add to your email marketing for bloggers flow. Also, if you decide to go with the double opt-in method, make sure to set up your confirmation email first and then proceed with your email sequence! Welcome Emails First and foremost, we have your good old welcome email! This campaign is the most important one for your strategy as it will familiarize your audience with your tone and content. On top of that, you can use it to make a great first impression, show the value of staying with you, and prevent your audience from hitting the unsubscribe button. Here's a great email example by Julie Blanner: Subject line: Welcome! Ready to Become a Better Baker? Here’s what works well: Uses personalization to establish a connection with the new subscriber The email copy is friendly and valuable, addressing the new readers’ pain points Has an image of the blogger to put a face on the brand The above example has all the right elements to make a great first impression. As a blogger, you need to build a solid relationship with your audience, offering them actionable solutions to their problems. Of course, don't forget to add empathy to your copy to show your audience that you understand their needs and care about them. If you want a helping hand, make sure to check these converting welcome email templates to save time and effort! Re-Engagement Campaigns At some point, your readers may become disengaged with your blog. Be it due to the lack of free time or the loss of interest, you need to win them back! With email marketing, this process is fast and easy since all you need is a re-engagement campaign. Based on your audience, you can craft intriguing messages to get them back to your blog. Just make sure to showcase your most valuable pieces of content or offer them an incentive in the form of a free resource. Here’s a re-engagement email by the New Darlings: Subject line: Let’s reconnect... Re-engagement emails are a powerful weapon not only for bloggers but for small business owners, eCommerce stores, and entrepreneurs. So make sure to incorporate them into your email marketing for bloggers strategy for better results! Webinar Emails If webinars are part of your blog content, you need to show them to your email subscribers! Webinar marketing and email have long been a match made in heaven. So using one to promote the other is a no-brainer. To nail it, craft a beautiful email campaign and add the necessary elements, such as: The name of your event What your audience will learn A clear CTA leading to your registration page A summary of the key details Here’s how the MarketingProfs blog does it: Subject line: Establishing Boundaries to Live a Better Life Tutorial Email Campaigns Teaching your audience something new is what blogging is all about. Be it a new recipe or how to optimize their business, tutorials are the best way to solve specific problems! If you favor video content, create tutorial email campaigns to engage your email subscribers even better. Below, you can see a plain text email campaign by Blog Tyrant that’s both simple and effective: Plain text emails may not be as fancy as HTML campaigns, but they look more personal. Thus, sending them to your audience will help you build solid connections with your audience as they’ll think you send those emails yourself! To ace your tutorial campaigns, highlight the pain point your content will solve through your subject line and supporting copy. Then, add your link, and voila! Now you have a tutorial email campaign to nurture and engage your audience. RSS Feed Emails One of the most important types of emails you need for your email strategy is the RSS feed. As you know, an RSS contains various updates from a website, usually in a list format. Now if you take that and turn it into an email, you’ll have a powerful ally to share your new blog posts on a regular basis. Setting up an RSS feed email is possible through your email marketing platform. Since it is a special type of email, you will need to add and verify the URL from where your email will draw your content. When you set everything up, you'll have something like this: The above example focuses on a single blog post to increase engagement and traffic. If you want to promote more than one, you can easily create more complex RSS feeds to deliver various content pieces at the same time. How to set up an RSS feed email with Moosend So how easy is it to create an RSS feed campaign for your email marketing for bloggers strategy? The answer: very simple. As mentioned above, RSS emails are a special type of email you will find separately in your email platform. Moosend, for instance, gives you the option to create one through the "New Campaign" option: After you click on it, you will have to add the necessary information, such as your subject line, preview text, etc. , and then validate your RSS feed URL. When you set them up, you are ready to start designing your email! You can either start from scratch or use Moosend’s blog and media templates to save time. The drag-n-drop builder will allow you to customize the design of your email to show your audience your amazing content: Need a sneak peek of our editor? You can click on the following link to check the builder and customize our RSS Blush design. And don’t forget! You can do all of the above, simply by creating a Moosend account. Now that you know how to set up an RSS feed campaign, let’s take a look at another important aspect of email marketing for bloggers. 5. Craft Intriguing Email Subject Lines Your subject lines are one of the most essential components of an email campaign. And since they are the first thing your subscribers see in their inbox, they need to communicate the benefit at first glance. As a rule of thumb, your subject lines need to be: Valuable: show your subscribers why they need to open your campaign. Use actionable language and avoid fluff. Short: a great subject line doesn’t need to be lengthy. According to data, the ideal one should be about 9-14 words (40-50 characters). Unique: based on your blog tone you can craft subject lines with wordplays to intrigue your target audience. Attention-grabbing: the best way to stand out in the inbox is to add an emoji. If you follow all of the above, you’ll manage to create converting subject lines for your email marketing strategy. Now, let’s take a look at some real-life examples from popular blogs to get you inspired: Ultimate Blogging Toolkit + Bonuses (Blog Tyrant) How I Made 3 Posts Go Viral and Got Over 6+ Million Visitors (SmartBlogger) Tired of low traffic? How I fixed this on my website (OnlineRockersHub) What if you could reprogram your love life? ! (Gala Darling) Your Daily Dose of Sunshine (New Darlings) Of course, before you come up with your subject lines, make sure that they resonate with your email copy to offer a seamless experience to your readers. If subject line creation seems like an impossible feat, you can always get your hands on a subject line tester like Refine to provide you with useful suggestions! 6. Write Valuable Email Content Now let’s talk about the content of your email campaigns. As you know from your blogging experience, your audience needs to recognize the immediate benefits of a piece to engage with it. To succeed, you need to treat your email copy as you treat your blog content. This means that you need to favor actionable language, be consistent, and have a clear structure. Moreover, different types of emails, require different copy. For instance, your RSS feeds will draw a snippet directly from your blog post, so you don’t need to add anything else. For the rest of your campaigns, though, you need to craft email copy that will be both friendly and useful. Let’s see a few examples to show you how to nail it. Email Copy Example: SmartBlogger First of all, this email campaign example focuses on promoting a paid product to the blogger’s audience. SmartBlogger uses short and concise copy that highlights the benefit of interacting with the email. From the subject line to the email body, you can see how it uses urgent language to get email subscribers to click on the CTA. What’s more, the use of a plain text email works perfectly for this type of message, making the recipient feel that this is an exclusive offer just for them. Email Copy Example: Amy Mascott Amy Mascott’s email focuses on the holiday season, offering her readers some product recommendations to ace their shopping. As you can see, the blogger uses friendly language and the subscriber’s name to make the email more personal and relatable. Moreover, the copy is to-the-point and the tone of the message triggers excitement. In a nutshell, pay attention to your copy and adjust it depending on the goal of your campaign. And remember, a good email needs to offer some kind of value to your email subscribers! 7. Find The Best Time To Send Your Emails Now that you know how to create your email campaigns, let’s take a look at your email sending times. As mentioned above, a great blogger email needs to have an intriguing subject line and good email copy. Nevertheless, even if your craft the perfect campaign, it will all be in vain if you don’t send it at the right time. Coming up with a consistent mailing schedule is a prerequisite for great open rates and conversions, so here are the best newsletter sending times: Best time to send: 9-11 am Best days to send: Tuesdays and Thursdays Moreover, research shows that you should avoid sending campaigns between 6 pm and 5 am as the open rates are significantly lower. The same goes for Saturday, which is the worst day to send your campaigns. Now, if you want to take this a step further, you need to start collecting data in order to discover the best time your audience likes to interact with your campaigns. Then, use your findings to come up with an even more effective mailing schedule! For better results, you can craft an email marketing calendar to keep track of your campaigns and your sending times! 8. Measure Email Campaign Performance If you follow the above steps, you’ll eventually come up with an effective email marketing strategy for your blog. However, your journey doesn't end here! After you build your list and start emailing your audience, it’s time to measure the performance of your campaigns to optimize weak aspects of your email marketing for bloggers strategy. While it may seem like a difficult task, you can easily track your campaigns through your email marketing tool. Monitoring important email marketing metrics will show you whether your audience likes your campaigns and help you improve your content. Among others, here are the most important indicators you need to keep in mind: Email open rate: see whether your audience opens your email campaigns or not. Click-throughs (CTR): check how many of your email subscribers interact with your email links. Conversion rate: discover the number of people who completed a desirable action (e. g. how many clicked your CTA and read your new blog post). Unsubscribes: monitor your unsubscribe rate to improve your email deliverability. Mobile open rate: find out how many of your subscribers use a mobile device to improve your strategy with mobile-friendly designs. After you collect your data, you can move on to the next step! 9. Optimize Content Through A/B Testing Tracking important metrics will show you how your email marketing campaigns perform. So, after you collect enough data, you can use them to improve your messages through a process called A/B Testing: Email split testing will let you compare two different versions of a campaign, allowing you to find the elements that perform better. For instance, you can send an email with different subject lines to see which one receives the most opens. You can test various visual elements, CTAs, colors, and designs until you find the ones your audience likes the most. Similarly, you can run tests on your online forms, testing your CTAs, value proposition, and content upgrades! When you discover the winning variation, you can send it to your email list for better engagement rates. Of course, like email list cleaning, A/B Testing isn’t a one-thing thing. Since preferences change all the time, you need to incorporate split testing into your strategy to always be up-to-date with what your audience likes. Before you start with A/B testing, make sure that your ESP allows you to run a variety of tests. For example, Constant Contact might be a popular choice, but it only has a limited number of A/B testing features, unlike other services like Moosend, GetResponse, and Brevo. Making Email Marketing For Bloggers Easy Using email marketing will help you increase your engagement and make your blog thrive. And to succeed, you only need to follow a few simple steps! The first thing is to get a trustworthy email service to help you plan everything. While the market has a plethora of email tools like AWeber, ActiveCampaign, and MailerLite, selecting a blogger-friendly tool is the best way to start on the right foot! Then, start building your list, segment your audience, and find the best campaigns for them. Lastly, don’t forget to collect data and use them to improve your blogger email marketing strategy as you move onwards! And if you need a user-friendly and affordable solution to get yourself into the world of email marketing for bloggers, consider giving Moosend a try! Now it’s time to capture your readers’ hearts, one great email at a time! --- ### 15 Email Marketing Benefits For Businesses [2025] > Email marketing benefits - can they make a difference for your business? Learn some of the top advantages of email marketing here. - Published: 2021-12-17 - Modified: 2025-04-30 - URL: https://moosend.com/blog/email-marketing-benefits/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner All you need is email marketing! How can this powerful tool skyrocket your business growth? Learn some of the top email marketing benefits and start reaping them asap! Are you an eCommerce business owner thinking about introducing email marketing campaigns into your strategy? Or someone who explores digital marketing tools for the first time? Here, you’ll find all the reasons why email marketing should be on your priority list. In this guide, you’ll find: Recent stats on email marketing Top benefits and opportunities Tips on how to get started with email marketing Are you looking for an email marketing platform to send your first campaigns to your beloved customers? Moosend has everything you need to streamline your marketing efforts in a flash! Top Email Marketing Stats That Will Amaze You Firstly, for those who are intrigued by numbers, we’ve gathered some recent email marketing statistics that sum up the effectiveness of email marketing: The return on investment (ROI) for email marketing is $42 for every dollar spent. There were four billion global email users in 2020, and by 2025, this number will grow up to 4. 6 billion. 47% of marketers said that email is their most successful marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). 49% of buyers mentioned that they’d like to receive weekly promotional emails from brands they like. The average open rate for newsletters across industries is 21. 33%. 63% of consumers stated that they open an email to seek discounts. Approximately 51% of businesses use automation to improve their marketing processes. As you can assume based on the above, email marketing has a lot of advantages. In the next section, we'll take an in-depth look into all you need to know. 15 Email Marketing Benefits That Make A Difference Hold your breath, and let’s dive into our email marketing benefits: 1. Building Personalized Content Not every buyer has similar needs and wishes. Once you’ve identified your target audience and buyer personas, it’s time to send them personalized messages to delight them to the max. Personalized marketing is a big hit these days, for a good reason. By using the correct data, you can send targeted messages to your buyers at the right time. This way, you increase the chances of converting them, primarily by delivering something relevant to their preferences and needs. Here’s a personalized email example by Forever 21: Subject line: We saved these and got you 20% off Personalized emails can take different shapes and forms. It can be a recipient’s name on the subject line or a birthday email with a discount on one of their favorite items. It’s up to you to decide how to approach this. Overall, email personalization is powered by customer segmentation and marketing automation practices. Dividing your customers into different segments based on traits like demographics or geographic location can be super helpful. Plus, an email list management service will be game-changing for you if you decide to use this practice. 2. Creating Brand Awareness How can consumers learn more about your brand story? Your website and advertisements can help, but consistent email communications can upgrade brand awareness. Think about how much time we spend on our mobile devices and mailboxes per day. It’s a “digital place” we visit on a regular basis, so you can’t leave this opportunity unseized. Plus, as mentioned in the stats section above, almost half of buyers stated that they’d love to receive weekly promotional emails from their favorite brands. Well, you can become that brand, too! Craft email newsletters with intriguing subject lines and create interactive email content for your subscribers. From promotional to informational campaigns, try to show them what you’re made of to ultimately steal their heart. The more your customers connect with your brand assets like your logo or slogan, the more they’ll think about you subconsciously. And this can lead to a leap in your conversion rates as you move forward. 3. Increasing Sales and ROI As you saw in the stats earlier, the main email marketing benefit is boosting your ROI. So if you want to increase your sales, you can create marketing campaigns with discounts, offers, and deals. It’s a winning method and can massively benefit you in the long run! There is also a specific email type, the so-called abandoned cart email, that can prove handy to you. These emails let you ping email subscribers that have recently added items to their shopping cart reminding them to complete their purchase. Let’s explore a similar campaign by Food52: Subject line: Oooh, good choice! We set it aside for you. And the best part? According to a Moosend report, abandoned cart emails receive 45% open rates, and 21% of them are clicked on. Most importantly, half of them lead to a purchase. So if you want to pivot your sales, introduce personalized offers to draw your subscribers’ attention at the right time. Why not send a cute birthday email to cherish them on their special day? Or pre-Christmas coupon codes to loyal customers during holidays? All similar initiatives count. 4. Nurturing Customer Relationships Good emails are not just for direct sales. Sometimes, all you want is to warm your customers up by serving them relevant inspiring content. This way, they'll start showing more trust in your brand which will gradually turn into customer loyalty. There are many ways to approach this. For example, personalized emails already serve that goal, making buyers feel that you consider their needs. You can also share anniversary emails with them with milestones of your brand or a simple gratitude note. It’s not only the email type that will indicate if it’s nurturing or not. The copy also plays a massive role in this. Write in an empathetic tone and spread joyful vibes throughout your communications. 5. Boosting Word-of-Mouth Marketing Word-of-mouth marketing has proven its power over the years, both for large and small businesses. Emails can make this form of marketing a piece of cake, as subscribers can easily forward your email to their loved ones or prompt them to subscribe to your newsletter if they find it valuable. But there are also ways to make this procedure faster. Run a referral marketing campaign with a dedicated “Refer a friend” CTA button, and you won’t regret it. Give customers a monetary incentive or gift for successful referrals to make it more intriguing. Love Wellness built a great one: Subject Line: HOW TO: access your points Moreover, if you want to add this initiative to other emails, you can place it on the email footer as a link, next to the essential elements, like the “Unsubscribe” or “Manage Preferences” buttons. 6. Automating Messages to Save Time Email automation can not only save you lots of time and trouble but also turn into a real booster for your business growth. By automating campaigns, such as transactional or welcome emails, you manage to reach out to subscribers at excellent timing. This way, you increase the chances of converting them. For example, you can set up welcome email sequences for new customers or other types of triggered messages after specific actions, like a purchase, to inform your readers that their action is completed and win their trust. Or you can schedule the so-called drip campaigns and choose the exact times and dates to send those emails. So if you’re eager to take email marketing seriously, you need a marketing automation platform like Moosend to put those emails in motion. Not sure which emails to prioritize? Here are some ready-made automation templates from Moosend to get you inspired. 7. Collecting Customer Feedback No one can improve your brand more than your customers. They know what they love about your products/services and what they’d like you to change. In addition, it’s essential to stay in touch with them to discover their needs and grasp what else you can offer them. Email is an excellent channel for feedback collection. You can craft customer surveys and send them to your subscribers to gather information hard to source through other venues, e. g. , customer support. This is an example by MeUndies: If you want to run an extensive survey, it’s wise to offer an incentive in exchange, for example, an Amazon coupon for lucky participants. Plus, ensure checking the data in-depth and collecting demographics to revisit your personas if needed. 8. Owning your Contact List If you’re using social media to promote your products/services, you know well that it’s hard to take charge of your followers and contacts there. Each platform has its own rules, and you must adhere to them. But with email, things are different. Once you start collecting addresses and building your audience, you have ownership of these valuable contacts. So even if you decide to change your email service provider, you can take this list with you. And, of course, when you’re managing your customer communications directly, you take full charge of the content you’re creating for your customers, and no algorithms keep you apart. 9. Saving Money If your business is on a tight budget, but you still want to run promotional campaigns to boost your sales, this form of marketing is just for you. Email marketing is a cost-effective solution, especially if your email list is relatively small. Luckily, many email marketing services out there offer features for free. As your business grows, you can move to paid plans with advanced capabilities to scale up. Plus, most email marketing platforms like Moosend offer ready-made templates or editors that are easy to use, so there’s no need to spend on design or coding resources. 10. Promoting New Products Have you just launched a new product or service and want to ensure that existing and potential customers learn everything about it? Not every business has the resources to get them in front of the right audience through paid ads on Google or social media like Facebook and LinkedIn. But guess what? Email marketing can check that box more than adequately. You can create dedicated campaigns and target the audience that is likely to convert. MINNA has followed this path. Have a look: Subject line: Cherry Cacao is here! Want to make sure that your email will receive a high open rate? Write a clear and attractive subject line to make the reader understand what the message is about at first glance. 11. Generating Site Traffic Let's move to another major email marketing benefit. When you use this form of marketing, you inevitably redirect your users to your website through your shared links. So when inviting your customers and prospects to explore your website and products, you ultimately increase your website traffic. The rule is that the more your customers interact with your website, the higher the chances to convert them. So make sure to connect your email channel and website wisely to reap those benefits. You can also lead them to other essential pages such as customer reviews to benefit from social proof. Remember, it all starts with call-to-action buttons and how effectively you craft them. Finally, add links to your social media to the email footer to enhance your social channels, as well. Omnichannel marketing to the rescue! 12. Learning about your Audience One of the most significant benefits of email marketing is the ability to find out more about your customers' behavior through analytics. There are specific email metrics to consider for your success, including: Open rate: How many people opened your email. Click-through rate (CTR): How many readers clicked on your email. Conversion rate: The number of subscribers that completed the desired action. Bounce rate: The number of email addresses that did not receive your campaign. Most email marketing software provides you with analytics and reporting tools to track the above, even in real-time. These metrics help you spot what works, what needs to be improved, or which of your products/services are popular, based on conversions. To give you an idea, here’s Moosend’s reporting and analytics feature: 13. Testing Campaign Success Want to ensure that your next campaign will be successful? With email marketing, there’s a way to test this. How? With the mighty A/B testing method that most email marketing services out there enable you to perform. Through A/B testing -also known as split testing- you can test two different versions of your email and see which one attracts your subscribers the most. For example, you may have two different subject lines and want to see which works best for your audience. Overall, this method can benefit your outreach and help you discover your audience’s preferences in a particular context to satisfy them with flying colors. 14. Enhancing Content Marketing Do you have a blog or other content marketing resources? Then you should promote them through your email channel by all means. From thought leadership content to product descriptions and infographics, these resources come with many benefits if you know how to distribute them effectively via email, too. Here is an email example by Zoom: Subject line: Staying home? Stay connected this season First off, this tactic can bring new people to your website and boost your traffic and lead generation attempts. Moreover, it educates your customers and prospects about your niche market and products/services and adds more value to your interactions. 15. Build Brand Authority Final email marketing benefit of the day - content can also enhance your brand authority. When building top-of-mind resources, your customers label you as a leader in your market and show more trust in you. So dare to share thought leadership content through your email, even from other big brands if you see fit, as long as you are not competitors. Finally, try to create resources that reflect your values and company mission to enable buyers and prospects to shape an image of your brand and feel connected to it. Email Marketing Tips For Beginners Are you a newbie in this field, enticed by all these email marketing benefits but don't know where to start? We’ll give you a helping hand: 1. Pick an Email Automation Tool If you’re visiting the email marketing world for the first time, you’ll be wondering how to create outstanding campaigns, as the examples shared above. Or how to set up automated campaigns and build email lists. To bridge that gap, you need an email automation platform to do it all. To select the right software for your business, check the main features and pricing. Inspect the design, deliverability, reporting, automation capabilities, and integration possibilities with your existing marketing stack, e. g. , your CRM solution. Ready to find the best marketing platform for your business? Here’s an email marketing software guide to find out more. 2. Get your Subscribers’ Opt-in To start sending emails to your customers and prospects, you first need their permission to do so. Through email opt-in, you request their emails and consent to communicate with them via email to avoid getting flagged as spam or hurting your sender score. There are many methods to get the subscribers’ opt-in. For example, you can place subscription forms on your webpage in the shape of popups or floating bars and boxes to collect their info. You can even build a full-page form covering the entire screen to draw the visitors’ attention. This is an example by Happy Socks. To ensure that visitors will convert, they offer an incentive to “seal the deal”: 3. Create Automated Campaigns We’ve already shared how beneficial automated campaigns can be for your business. So when you decide which platform to use, set up your first automated emails to hit the road. Here are some suggestions to get started: Welcome email User onboarding Cart abandonment Re-engagement Check Moosend’s automated workflows -including triggers, conditions, and actions- to get a good grasp of this system before setting up your own. 4. Track, Improve, and Repeat And finally, once the first results start flowing your way, it’s time for analysis. Make great use of your tracking and reporting features to identify which patterns work and what you can improve down the road. Remember, the more specific your marketing goal when crafting a campaign is, the easier it will be to measure its success. The SMART goal framework -Specific, Measurable, Attainable, Relevant, and Time-based- is excellent to start with. It’s important to be patient and leave plenty of room for growth. Sooner or later, you’ll find your magic email voice, and this will reflect on your metrics. Email Marketing Benefits For Everyone! It’s official! If you want your marketing strategy to succeed, you should put emails in the game. Who could deny all those benefits after all? So build unique branded campaigns, promote your new products, and share discounts and offers. Your ROI will start rising, and so will brand awareness and authority. Ready for it? Sign up for a Moosend account and start exploring our unique features for free! There’s a whole new world lying in front of you. --- ### Neuromarketing: Definition, Use Cases, And Examples > What is neuromarketing and how can it help marketers decode the mysteries of consumer behavior? Here's everything you need to know. - Published: 2021-12-03 - Modified: 2025-01-07 - URL: https://moosend.com/blog/neuromarketing/ - Categories: Marketing - Tags: Marketing - Levels: Advanced, Intermediate What is neuromarketing and how can marketers apply it to boost their brand and promotional campaigns? In this guide, we’ll walk you through this sophisticated marketing field in simple steps. Consumer behavior is a puzzle itself. Human brains are so complex that it gets hard for marketing experts to grasp consumer decision-making and which marketing stimuli will bring the right audience to their business. That’s why neuroscientists and experts from the psychological and cognitive sciences have recently stepped in to clear the air. Thankfully, marketing professionals can easily employ many of their suggested applications with a few trial and error tests to nurture positive results. So let’s take it from the top, kicking off with a brief neuromarketing definition. What Is Neuromarketing? Neuromarketing - also known as consumer neuroscience - is a marketing field that aims to improve customer communications and marketing campaigns utilizing tools coming from neuroscience, psychology, and behavioral sciences. The main goal of neuro-marketers is to understand buyers’ decision-making process to create compelling products and campaigns that delight customers to the max. Considering how hard it is to stand out from the competition, this procedure can bring lots of assets to the table. One of the first experts associated with neuromarketing was Gerard Zaltman, who studied the human subconscious and how specific images can cause a positive emotional response and affect purchase decisions. Since then, many similar experiments and studies have been carried out, shedding light on many hidden consumer behavior aspects. Top Neuromarketing Techniques Uncovering the complexity of human behavior is not a piece of cake. Let’s imagine that you want to explore how people respond to a particular promotional campaign. How can you achieve that? Below, we’ve listed the main tools experts can use: Brain Scanning Since one part of the brain deals with unconscious neural activity, brain scanning is one of the top methods to understand human behavior. However, someone should know exactly how the brain works to conduct these studies efficiently and reach safe conclusions. For instance, the pre-frontal cortex controls higher cognitive functions such as attention and thought processing, while the limbic system is activated during emotional responses. Or, based on Kahneman’s theory, the brain has two systems: System 1 includes all the automated and intuitive reactions, while System 2 is the analytical and reasoning side of the brain. Experts can either use functional magnetic resonance imaging (fMRI) or electroencephalograms (EEG) to monitor these processes. Both methods can show you how the brain responds to certain marketing stimuli but in different ways - see the image below. Source Overall, EEG can capture more direct information about neural activity in real-time, while fMRI has temporal constraints due to measurement limitations. Plus, fMRI should be conducted in a lab while EEG can also be portable. Physiological Activity It’s not easy to access this equipment in terms of knowledge-based and monetary resources. That’s why neuromarketing experts usually use most of these research methods in universities or business school facilities. Fortunately, experts can also employ simpler methods from neuroscience research based on biometrics to detect arousal or attention. Let’s dive into the most popular techniques: Eye-tracking: It measures arousal via pupil dilation or attention via the eyes’ fixation points. Facial coding: It detects emotions through facial expressions. Heart rate: It shows feelings such as anxiety or excitement. Galvanic skin response (GSR): It works similarly to the heart rate response above. Let’s share an example from email marketing. By using eye-tracking tests, you can see which parts draw the readers’ attention to ensure that its more crucial elements, for example, a Buy button, are easy to detect. Source By backing up these findings with big data and consumer survey results, you will be able to discover more stable behavioral patterns that can positively alter your marketing efforts down the line. The Most Common Uses Of Neuromarketing So how can you make the most of the neuromarketing research methods to boost your marketing strategies and benefit your business and your buyers? Let’s see: Customer Segmentation Customer segmentation is at the heart of personalized marketing, which has won solid ground in business. When dividing customers into different groups based on variables such as demographics or behavioral data, you can deliver tailored experiences to them and please them to the maximum extent possible. Suppose you want to dive deeper into the behavioral data of your customers. You can use neuroscientific methodology, such as electroencephalography or GSR to monitor brain activity or physiological and emotional arousal. Someone could argue that you can get that info from customer surveys, as well. However, these sources are less credible as certain cognitive biases can step in the way leading to inconsistent responses when it comes to a “marketing cue. ” What if a participant believed that their reaction to the survey was unpopular or even unethical? Would they feel free to share it? The truth is that sometimes they don’t. Nevertheless, with brain imaging and similar methods, this gap gets bridged! Successful Campaigns Once you’ve conducted your market research to discover buyer preferences and habits related to a product/service, you begin your promotional efforts. So how can you ensure that a campaign will be well received and influential? If you know your buyer personas and you’re on the verge of launching a massive campaign, you can apply a neuromarketing method to see the results. From neuroimaging to facial coding tests, marketers can draw safer conclusions about buyer reactions before they create a go-to-market strategy. So why not give them a go? Big brands like Apple, Coca-Cola, and Pepsi often resort to such methods to secure their product and promotional effort success. We understand that these techniques may require a big budget, but it’s best to be safe than sorry if you’re launching your next big hit. Effective Design If you’re an eCommerce marketer, you know how robust your website design is for your success. A clear layout with distinct product categories and visuals can make navigation a great experience for the customers. But how can you ensure that everything is at the right place and that visitors will find it easy to browse through your site? Source To overcome this challenge, you can use eye-tracking software or heatmaps to observe which parts draw the visitors’ attention. Then, tweak the details that seem problematic based on the results to boost conversions. For example, if the “Cart” is hard to find, place it in a more obvious position to help visitors move to the checkout faster. If you can’t afford those tools and need a quick fix, just rely on the first impression rule. Add the essential information about the brand, such as your logo, best-seller products, and customer reviews, at the top of the site. Use a clear font and distinct categories to grab the attention of those who are not eager to scroll. The same rules apply to email newsletter and product design. Efficient Stores Have you ever visited IKEA? If yes, then you’ve probably realized that it’s impossible to leave without purchasing at least one item. That’s because the store is designed so that visitors get an actual tour and a glimpse of all product categories before they make it to the Exit sign. But if you don’t own an IKEA department store but a local shop, there are still ways to help visitors get a real grasp of your brand. Create fine product categories with clear labels and present them in a minimal but fancy way. It will enable them to process that information faster and find their targeted products in zero time. You can also build a corner with bargains and discounts next to the checkout if you want to incentivize some last-minute purchases. All these tiny twists will gradually contribute to prosperity and growth. 8 Powerful Neuromarketing Examples To Consider Want to learn more tangible neuromarketing examples and psychological or cognitive tricks to maximize your sales and brand effectiveness? We’ve gathered them here, including information from successful businesses: 1. The Sense of Color Most of us have connected specific colors with a single brand. For example, red comes to mind with Coca-Cola, while green is more of a Starbucks element. Both examples relate to the logo of each brand and other features, such as packaging. Overall, when consumers learn to identify your brand with a single or set of colors, then they’ll recognize it faster, so make sure to use those colors for all different types of customer communications. You can use neuromarketing to test which color palette attracts consumers the most, utilizing A/B testing. And remember, color psychology can have a strong impact on marketing communications. Learn which emotion each color elicits and shift your core messaging accordingly. 2. The Packaging Effect Packaging can also play a role in the perceptions customers have of your brand. The color mechanisms still apply, but text and imagery are also in the game. Of course, the whole packaging material should be easy to handle but resilient, too. For example, Frito-lay used neuroimaging to reshape their packaging and make it more efficient. It turned out that customers preferred the matte look compared to the shiny one. And the brand couldn't deny the impact of the change. 3. The Power of Social Proof Mass psychology can also hugely impact someone’s behavior. In marketing terms, people are more likely to prefer popular products made by top commercial brands or learned through word-of-mouth marketing. Why? Because it makes them feel that their purchase decision is safe and widely accepted. To make the most of this trend, you can place some of the top-rated customer reviews on your website or share them on social media or via newsletters, as Cladwell did. Feel free to create referral marketing campaigns and ask your customers for support in exchange for an excellent incentive, e. g. , a product discount. 4. The “Less Is More” Principle Another cognitive function that can negatively affect consumer behavior is decision paralysis. When you offer customers a wide range of products and services, you may start confusing them, leading to a sales decrease. To avoid this hazard and help consumers browse through products faster, offer them clarity. So if you manage an eCommerce store, create distinct product categories that are easy to spot and scroll. And if you own a physical store, place similar products together, with labels and product descriptions. 5. The Urgency Variable Have you ever seen campaigns about sales or deals with countdown timers and rough deadlines? This is because adding time constraints prompts buyers to act fast to get the offer. So if you want to ensure that your visitors will complete the purchase, add the deadline at a profound place. For example, if you send an email marketing campaign, you can include the date on the subject line to attract buyers at first glance. 6. The Pricing Fixation Which pricing variations are more likely to convince customers to buy? In the infographic, you can find some tricks to make your prices more attractive: From: The Visual Capitalist Plus, there are specific tips to make sales and discounts more appealing. For instance, instead of mentioning the exact amount of discount you offer, state it as a percentage so that the perceived amount seems bigger. Moreover, you can create a visual contrast between the initial price and the sale - e. g. , different colors - to draw your customers’ attention. 7. The Dopamine Effect Dopamine is a neurotransmitter that is associated with exciting and pleasing experiences. An increase in dopamine levels acts as a reward to the brain and keeps the person engaged in the task or process at hand. By offering exciting experiences to your customers, you maximize this effect and make them more pleased with your product or service. But first, learn your target audience inside out to grasp what excites them and serve it to them generously. For example, if you are in the tech industry, you can experiment with gamification to keep dopamine levels rising. 8. The Visual Paradigm Last but not least, you’ve probably heard that a picture is worth a thousand words. This is also a case in neuromarketing. People’s eye gaze is quicker to fall on an image and the copy inside or around it. Therefore, add brand-consistent visuals relevant to your product/service or the campaign to boost your messaging. However, it’s best to avoid providing conflicting or misleading visual information; just make sure to display your products beautifully and realistically. The Ethical Dilemma Of Neuromarketing Since the dawn of neuromarketing, some people have inevitably questioned how ethical it is to apply this practice in customer communications. But the reality is that neuromarketing is as manipulative as other marketing practices aiming to understand customer needs and behavior to influence their purchase decisions. However, privacy invasion is a serious matter nowadays. That’s why many associations have established neuroethical principles to combat the misusage of consumers’ private data. For example, these may concern the non-invasive nature of the measuring tools or safeguarding the anonymity of the participants. As a reference, you can read the Institute of Neuromarketing code of ethics, a Neuromarketing Science & Business Association (NMSBA) member. Neuromarketing Or The New Era Of Marketing? Understanding your customers’ needs and predicting their reactions is not always easy, especially in an ever-changing market with high competition. But if you comprehend some basic cognitive functions and how they affect consumer behavior, you’ll get one step closer to developing products that matter and campaigns that move. If methods like brain imaging are way out of your league, experiment with the tangible neuromarketing examples mentioned earlier. Embrace mistakes and learn from them until you find what works best for your business and your target audience. Ready to build some email marketing campaigns that will excite your customers? Sign up for a Moosend account today and create unique newsletters that convert. You can also add a countdown timer to boost urgency for better results or test different subject lines with our free tester. --- ### Fashion Email Marketing Guide For Your Brand [2025] > Build your fashion email marketing strategy today to capture, nurture, and convert your new subscribers into loyal advocates of your brand. - Published: 2021-11-26 - Modified: 2025-01-07 - URL: https://moosend.com/blog/fashion-email-marketing-strategy-guide/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Whether you have an online clothing brand or footwear retail business, fashion email marketing is the one thing that will help you thrive! But why does email marketing matter, and what steps do you need to take to make it work for your fashion business? First off, data has shown that consumers are influenced by eCommerce emails (59%), with half of them converting! Moreover, sending emails is also personalized and accessible, meaning that your potential customers will receive targeted messages directly into their inboxes. With these in mind, today, we’ll help you build an effective email marketing strategy for your fashion business, see some benefits, and whether your industry affects your email messages or not. Let’s start in style! Benefits Of Email Marketing For Fashion Brands Before we get to the strategy part, let’s take a look at some of the things that make email marketing the perfect partner in crime: The number of emails and email users will rise to 4. 6 bn and 376. 4 bn, respectively, by 2025. Email marketing is one of the most cost-effective ways to target a global audience. The average email ROI (return-on-investment) is $42 for every $1 you spend on it. Email marketing automation now allows you to hyper-personalize your content, letting you enhance the customer experience. Getting started with email isn’t rocket science. All you need is a user-friendly tool and your creativity. As you can see, by combining fashion marketing with email, you will build a direct line of communication with your audience. Not only that, but using an all-in-one marketing tool will allow you to capture, nurture and convert it into loyal customers of your fashion brand! The steps to take are very simple! But before we check them out, you might be wondering whether the following strategies will apply to different fashion industries (clothing, footwear, etc. ) Let’s see! Does Your Industry Influence Your Email Messages? The fashion industry doesn’t only focus on the clothing market, which is one of the biggest and most profitable industries globally. Your email strategy entails the same steps, whether you operate in the sector above or have a footwear, accessory, hand-made, or haute couture business. The only thing that changes is pretty much your email content and design. For instance, if you’re running a swimsuit brand, your email design will utilize images, graphics, and copy hinting at summer or the beach. Here’s a great email marketing example by Seafolly: The above campaign is just a fraction of what email marketing can do for your fashion brand! Read through to learn how to build your strategy in 9 easy steps. Then, we’ll see all the campaigns you can use to turn your subscribers into loyal advocates of your business! How To Implement A Fashion Email Marketing Strategy For Your Business From selecting an eCommerce-friendly email service to crafting your campaigns, here’s all you need to build your first fashion email strategy: 1. Select An Ecommerce-Oriented Email Service Provider While there are many ESPs out there, to create a successful email strategy, you need a tool that will be the right fit for your fashion brand. Whether you run a fashion eCommerce business or a retail store, choosing software with advanced capabilities is necessary. But how do you make the right choice, and what should your ESP have? The answer is the available functionality and features of your platform. For example, choosing a B2B-oriented tool with very complicated functions might not be ideal for B2C businesses. For your fashion brand, you need an eCommerce-friendly email marketing software to help you capture, nurture, and convert your audience. In short, here’s what you need: Advanced email editor: Create converting campaigns without having any technical skills. Add GIFs, countdown timers, and dynamic content to increase your click-through and conversion rate. Newsletter signup forms: Power up your email list building efforts with popup forms. Segmentation and personalization: Group your subscribers into similar segments to improve the customer experience. SMTP Server: Set up all the transactional emails a fashion eCommerce business needs in simple steps. Responsive newsletter templates: Pick and customize various pre-made newsletter designs to save time. Marketing automation: Set up automated workflows for your target audience to streamline your marketing efforts. Advanced tracking and reporting: Monitor the performance of your campaigns to optimize your strategy. If you want an eCommerce-oriented ESP to get started, you can give Moosend a try to test the available tools and see how easy it is to create and automate your eCommerce email marketing campaigns! 2. Build Your Fashion Email List It’s a no-brainer that without an email list, you can’t start targeting your audience with email campaigns. If you’ve already built one, you need to expand it and maintain good email list hygiene. You can use various email validation tools to check your new subscribers. This will increase your email deliverability, i. e. , the process of landing a campaign into your subscribers’ inbox and minimize spam. Now, if you’re taking your first steps into list building, creating a subscriber base isn’t such a difficult task. All you need is your website, an online form builder, and a great incentive! Before we get into specifics, let’s examine a great newsletter signup form from the clothing brand, Modcloth: The business uses this opt-in form to capture new visitors by offering them 15% off their first order. Let’s see what else works here: Actionable language to get the new subscribers to fill in their email addresses. Valuable email copy with an irresistible incentive. Great choice of colors that makes the CTA visible. Privacy policy at the bottom of the form. If we were to summarize the best tactics to create a converting popup, it would take more than a single section. Nevertheless, keep in mind that your visitor needs to see the immediate value of joining your list to hand you their email address. For fashion brands, incentives like discounts, coupons, freebies, or free shipping can work miracles! 3. Leverage Your Platform’s Segmentation Features As mentioned above, segmentation is a process that will allow you to divide your new subscribers into smaller groups based on various criteria. The most common segments are based on demographics, psychographics, location, and so on. Now, to get started with segmentation, you will need an easy-to-use email list management software like Moosend or HubSpot to create custom fields (tags). This way, you can filter your contacts more easily and target them with personalized content! But how exactly will you capture all the info you need to group your audience? Well, you can either do it during newsletter signup or after with a survey email campaign! Let’s see a simple example by accessory brand, Claire’s: In the above form, the fashion business has the opportunity to collect the new subscriber’s full name, date of birth, and country. This information will, later on, help Claire’s segment the new customer and allow them to: Personalize their subject lines and email copy Target them with a special offer during their birthday Deliver location-specific content Before you set up your form, keep in mind that adding many fields may discourage your visitors. So add only the necessary ones and, if you need to know more, you can target them with a campaign as Timberland does: Creating personalized content is a must for modern marketing as your customers now expect better experiences tailored to their needs, not one-size-fits-all messages! 4. Create Fashionable Email Subject Lines Without an exciting subject line, your email efforts will go in vain! Why? Because your subscribers’ inbox can be a very crowded place with competitor emails lurking everywhere. If you want to get your audience to open yours, you need unique impression-makers to give you the open rates you desire. With this in mind, your subject lines can be as creative as you like. Nevertheless, there are a few subject line tricks you need to consider before you craft them: Keep them short and valuable Avoid spam trigger words Add a sense of urgency to promote action Use an emoji to attract attention Creating unique headlines is the best practice to make your fashion emails stand out in the inbox. Now, let’s see a few examples per industry to get you inspired! Clothing Brands Welcome: Welcome to RECOIL’s family (Recoil) Cart abandonment: Don’t miss out on an extra 20% off. (Kenneth Cole) Promotional: Sidemen XIXmas Advent Calendars are available now! (SDMN) Footwear Businesses Welcome: Your Welcome Gift From HELM (Helm) Cart abandonment: Can’t Stop Thinking About Me? (Timberland) Promotional: So. Much. New. (Rothy’s) Accessory Brands Welcome: Welcome to Swarovski! Enjoy your free gift. (Swarovski) Cart abandonment: Still have contacts on your mind? (Warby Parker) Promotional: You might steal his jewelry now (Mejuri) If subject lines are the bane of your existence, you can use an AI subject line tester like Refine to help you craft and improve your creations! 5. Create Intriguing Fashion Email Designs Now that your list building is in motion, let’s move to the next step: your fashion email campaigns! Again, when it comes to newsletter creation, there are two paths to follow, you will either craft your messages from scratch or pick and customize a newsletter template. Let’s see more: Choosing Premade Templates While many marketing tips will tell you not to go for a template, picking a beautiful ready-made newsletter design will save you time and effort, acting as a blueprint for your emails. To avoid sending generic messages, make sure to customize them to fit your branding, adding your brand colors, images, and copy! Using a template may come in handy, so before you choose your newsletter software, make sure that it comes with various designs to help you out during your first steps. For instance, Moosend’s platform has a collection of email newsletter templates, offering eCommerce specific designs for clothing and footwear brands: Customize it now! You can easily start your fashion email marketing journey with Moosend by signing up for an account! Crafting A Fashion Newsletter From Scratch If you start from scratch, your email newsletter designs need to have all the necessary elements to lead your subscriber to action. Below, you can see the structure that the majority of messages follow, starting with the header and ending with the footer: The cleaner your campaign is, the easier it will be to promote action. Now that you have seen the structure, let’s see how you should make your fashion messages more stylish: Header: Add your fashion brand logo and/or a navigation menu linking back to your homepage, product pages, etc. Content background: Choose beautiful colors that represent your brand or use an image to make it more unique. Your background image should work in tandem with your visuals and buttons. Visuals: Use high-quality product images to entice your new customers. Email copy: Highlight the value of taking action with clever copy. Make sure to use your brand tone to offer a seamless experience. Calls-to-Action: Brightly-colored buttons with actionable copy will increase your click-throughs. Now, you are ready to create pretty much everything, from welcome emails to promotional campaigns and cart abandonment messages! 6. Set up Automated Workflows Speaking of welcome and cart abandonment campaigns, the best ally for your fashion brand is undoubtedly email marketing automation! These automated messages are crucial for nurturing your audience and delivering the right message when they need it! So, how do you get started? The first step is to get your hands on a marketing automation tool (or get an email service with automation features! ). If you’re just getting started, using a visual workflow editor will be much easier to handle compared to non-visual workflow editors like Mailchimp’s. Now that you have the means to set them up, you can choose numerous workflow recipes. Here are some sequences you can use: Welcome campaigns Cart abandonment series Upsell/cross-sell sequences Website re-engagement campaigns Special offer reminders Loyalty emails The above are among the most popular workflows you’ll need to turn your subscribers into advocates of your brand. Now let’s move on to the next step! 7. Integrate Email with Content Marketing Email marketing is an already powerful channel, but what if you integrated it with others? Well, in this case, you can create the ultimate weapon to promote customer engagement and build meaningful relationships with them. One of your strongest allies is content marketing, a strategy that allows you to target your audience with valuable content that offers answers and has a strong retention influence. Integrating the two channels is very easy if you’ve already started with segmentation and customer data collection. The next step is to develop the right type of content to leave them speechless and build trust. Of course, to do so, you need to be consistent with your brand voice to resonate with your recipients. Now, the easiest way to start is to promote your blog content through your fashion email marketing campaigns. The more valuable your articles, the more your audience will engage with them. For your fashion brand, you can promote your gift guides, tutorials, or any other piece of content that solves your customers’ pain points. For instance, Diesel has created a gift guide to help its customers find the perfect products during the holidays: Apart from content marketing, you can also integrate email with other popular channels like social media marketing and SMS marketing for better engagement and results. 8. Leverage Seasonality As you probably know, targeting the holidays is the perfect way to give your sales a boost! Using email marketing to profit from Halloween, Black Friday, Christmas, etc. , is a no-brainer for fashion brands. To get ahead of your competition, though, you should start planning your campaigns as early as possible. For instance, if you want to profit from Thanksgiving and Black Friday, you can start teasing your sale as early as possible! For instance, MVMT started targeting their email list with Black Friday emails in October to avoid the holiday clutter and get shoppers to act: Your seasonal email marketing messages should be valuable enough, offering your potential customers special incentives. To do that, make sure to study your competitors, see what offers they have come up with, and then create better ones to win more seasonal shoppers! If you want help with your seasonal email designs, make sure to check our 14 festive holiday email newsletter templates for more sales! 9. Track Important Email Marketing Metrics Now that you’ve learned how to set your fashion email strategy in motion, it’s time to see if it works! As you understand, utilizing customer insights will allow you to personalize the customer journey and your buyer’s experience. So, after you’ve sent your messages, you should keep an eye out for their performance. Below, you can see the most crucial email metrics that you need to monitor no matter what: Open rate: This metric will show you whether your subject lines are attractive and intriguing enough for your audience. Click-throughs: See if your recipients interact with your email links. If your CTR is low, you need to reconfigure your design and copy. Conversion rate: Monitor the number of subscribers who successfully clicked on your CTAs and completed an action. Unsubscribes: Check how many subscribers left your list. If your rate is high, then you might be getting flagged as spam, or your content isn’t working for your audience. Email opt-in conversions: Track how well your popup forms work to increase your email list growth rate. All of the above are essential indicators of a high-performing email marketing strategy. To track them effectively, you’re going to need an advanced reporting and analytics tool. Luckily, this feature is available on all email marketing platforms. So make sure that your service offers you all the data you need to optimize your strategy and get better results! Performing A/B Tests Last but not least, after collecting data, you can start performing A/B tests! A/B Testing is an extremely useful process that lets you test different campaign elements to find the winning combination! Email marketing software like Moosend and Mailchimp will allow you to perform various tests on your subject lines, copy, visuals, etc. On the other hand, Constant Contact, for instance, only lets you perform subject line A/B Tests, so it might not be ideal if you want to test your email body copy and CTAs. Now, you have everything you need to start building your strategy! Before we let you dig your fingers into it, though, let’s see some of the most critical email marketing campaigns your fashion brand needs to send! 12 Essential Fashion Email Marketing Campaigns From welcome campaigns to anniversary and cart recovery messages, here are some fantastic examples to get you inspired! 1. Welcome Email Sequences After your new subscribers join your mailing list and confirm their email addresses, it’s time to start nurturing them. Your best weapon is an automated welcome email to make a great first impression. Effective welcome campaigns need to provide valuable information to potential shoppers and incentivize them to take additional actions, such as making their first purchase, joining your reward program, and so on. Example: Ann Taylor Subject line: An Exclusive Welcome Gift Just For Marilia Ann Taylor’s welcome email uses personalization both in the subject line and email copy to be more relevant to the new subscriber. Moreover, the clothing brand throws in a 30% discount to get the potential customer to make their first purchase. What’s great here is that Ann Taylor’s coupon is available for in-store and online purchases, giving its audience multiple ways to enjoy the incentive! 2. Cart Abandonment Emails Abandoned cart emails are one of the most essential eCommerce email campaigns to restore your lost revenue! According to cart abandonment statistics, these automated messages have a 45% open rate, with half of them receiving clicks, while 50% of the recipients clicking-through convert. To create the perfect fashion abandoned cart email, make sure to notify your shoppers about their items as soon as possible. Moreover, add urgency to increase clicks and an additional incentive (discount, free shipping, etc. ) to get them back to their shopping cart. Example: Revelry Subject line: $3 for those swatches you wanted Revelry’s cart abandonment email has the correct elements to get the shopper back to their cart. Design-wise, the brand has a very clean structure that leverages white space and GIFs. Moreover, the email copy adds extra value by offering the abandoner a $3 swatch page for free to give them additional reasons to complete their purchase. 4. Promotional Emails Promotional campaigns are the bread and butter of every fashion brand! You can create a variety of promos for different products and offer your audience different incentives to convert. A great promotional email will give your revenue a boost. Just make sure that your offer is valuable to entice the shopper and irresistible enough to get them to act. Example: Subject line: Winter products on sale this weekend only! Sidemen Clothing is one of the brands with unique fashion email designs. It uses white space to make the message readable and GIFs to make it playful. Moreover, using an animated image above the fold to show its audience the free shipping on orders over X is a smart way to inform shoppers about the additional benefits. Finally, the brand uses Moosend’s editor to insert numerous product blocks to showcase the items on sale and engage them further by including social media buttons at the bottom of the design. Want to copy Sidemen Clothing’s example? You can kickstart your fashion email marketing strategy by signing up for a Moosend account! 5. Cross-Sell Email Campaigns Cross-selling is among the most popular sales tactics that email marketers have utilized to increase their revenue. When you cross-sell, you give your shoppers the chance to buy items relevant to their purchase. For instance, if your customers buy skirts, you can easily cross-sell leggings, tights, and so on. Example: Matalan Matalan’s cross-sell back to school campaign is perfect to kickstart the new school year. The brand targets parents with relevant products for their kids to solve their upcoming pain points and help them get ready by stocking up on school essentials. Also, the use of the subscriber’s name makes the campaign friendlier and more relatable! 6. Seasonal Email Promotions As mentioned above, leveraging seasonal promotions is a simple and effective way to increase your sales and excite your shoppers during the holidays. Depending on your subscribers’ preferences and location, you can come up with various holiday offers to get them to act. For instance, you can create Halloween-themed messages, Hanukkah campaigns, and Christmas offers to promote the holiday spirit and give your audience unique customer experiences. Example: TIMEX Subject line: We’re so Pump(kin)ed about this sale Timex’s Halloween fashion email campaign is spooky and valuable enough to steal the subscriber’s attention. From the visuals and offer to the cool subject line, the accessory brand has created a unique example to leverage seasonality and increase sales. Want to create equally beautiful seasonal campaigns? Make sure to register for a Moosend account and then use the available email newsletter templates to create festive messages! 7. Post-Purchase Emails After your customers place their orders, you need to send them the necessary post-purchase campaigns. Your thank your emails, order confirmation, and shipping update messages are among the most important emails your subscribers will be looking for in their inboxes. To set these transactional campaigns, you will need an SMTP server solution to relay them to your buyers. Let’s see two examples. Example: H&M Subject lines: Order Confirmation & Your order has been shipped H&M’s order confirmation informs the customer that their order has come through. As you can see, these action-triggered emails need to include all the vital information, including the order number, shipping address, and order summary. Besides order confirmations, you can also send shipping status updates to keep your customers up-to-date with their delivery! This way, they’ll be able to track their order and take any necessary action if something goes wrong. 8. Pre-order Fashion Email Marketing Campaigns If you’ve successfully managed to hype your audience about an upcoming fashion product, you can set up pre-order campaigns to profit from it. These emails will give your impatient shoppers a way to get the product before it hits your store, avoiding instant sold-outs! Example: SoYoung Subject line: PRE-ORDER: New Backpack Styles Are Here! SoYoung has created a pre-order email to get its shoppers to buy. The copy has the right amount of sweetness and value to excite its target audience. Also, the visual of the happy girl works perfectly for the above example as it triggers positive emotions for SoYoungs parents demographic. 9. Product Recommendations Now one of the things that you can do with the customer insights you collect is to create product recommendation campaigns for your subscribers! For instance, you can leverage website history or previous customer purchases to target your audience with relevant products. Sending them offers tailored to their needs will work better for your audience instead of showing them generic products. Example: Modcloth Subject line: Picked for you and 40% off. Modcloth has created a campaign with a list of products curated for the subscriber. Not only that, but the brand gives the potential buyer 40% off to sweeten the deal and ensure better clicks and conversions. The subject line is also short and valuable, highlighting the benefit of engaging with the campaign! 10. New Product / New Collection Launch If you just released a new product or collection, you need to show it to your email list! Create a beautiful fashion email letting them know about the latest addition to your family, and insert a link back to your new product page. These campaigns are a fantastic way to give your new product pages a traffic boost. Also, you can encourage your audience to share your email with their friends or on social media for better visibility and engagement. Example: Bonobos Subject line: 50+ NEW ARRIVALS: Top Yourself Off Bonobo’s email marketing strategy is full of elegant examples like the above. Here, the brand has crafted a beautiful design to inform its target audience about the new arrival, using GIFs and bold email fonts to get the message across. Apart from that, it uses product blocks to showcase some of the items in the new collection, leveraging white space and high-quality images. 11. Referral Email Campaigns Referral marketing is all about leveraging the tactic of word-of-mouth to get existing shoppers to recommend your brand to their peers. Now, if you take this practice and incorporate it into your fashion email campaigns, you’ll manage to boost your brand awareness and reward your customers for it. Keep in mind that your loyal audience is your best advertiser! So giving them an extra reason to promote you is all you need to bring engaged customers on board. Example: Taylor Stitch Taylor Stitch has a dedicated section in its fashion email marketing campaigns with a “Give 20%, Get $20” initiative. This refer-a-friend action is perfect for its audience as both the subscriber and their friend will get something in return. You can add sections like this in your emails or create a refer-a-friend campaign to target them more effectively. 12. Anniversary Campaigns Last but not least, you can also use the data you collected during signup to send your audience a birthday email campaign. These personalized automated campaigns are perfect for incentivizing your shopper to buy something on their special day. Apart from birthday campaigns, you can craft other anniversary messages to celebrate the time your subscribers have been on your list and so on. Example: Converse Subject line: Get 25% Off - We’re celebrating you Converse makes a difference by offering 25% off during the subscriber’s birthday month. This is a great incentive that doesn’t put pressure on your recipient, giving them time to find the perfect gift for themselves. Simple and fancy, this campaign is all the birthday person needs to see to convert! Set Your Fashion Email Marketing Strategy In Motion! Creating an effective email marketing strategy for your fashion brand will help you profit from this digital channel like never before. You will be able to target the right people and nurture them into loyal customers who will support your brand throughout their customer journey. Following the above steps is a great way to set your strategy in motion. Find the best tools, expand your email list, create the right campaigns, integrate your channels and track your performance. Also, don’t forget that the above examples are only some of the messages you can craft for your audience! After you find what they like, you can target them with all sorts of emails to steal their attention and hearts! And if you need an eCommerce email tool to support you through your first steps, why not sign up for a Moosend account? Teamwork makes the dream work! So let’s get started! --- ### How To Optimize Your Email Marketing Strategy After The iOS 15 Updates [2025] > Learn how the new iOS 15 updates affect your email marketing strategy and what you can do to adapt it to the new reality in 6 easy steps. - Published: 2021-11-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/apple-ios-15-update-email-marketing/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner With the new iOS 15 updates that rolled out on September 20, email marketers have come across a new reality. Among others, the update brought Mail Privacy Protection, a feature that allows users to protect their email activity, preventing third-party marketing services from collecting tracking data. So how does this affect you? Well, if users enable it, you won’t be able to track your iOS users’ open rates and IP data. Your open rate is one of the most important email metrics you can use to improve your strategy. So what happens now? Is your strategy ruined? Well, no. In this article, we’ll see which aspects of email marketing have been affected by the iOS 15 updates and how you can adapt to the new reality. Let’s start! How The iOS 15 Update Affects Email Marketing With the Mail Protection Policy, your email marketing strategy needs to go under certain optimizations to keep performing outstandingly. To do that, you first need to keep in mind that changes like this are bound to happen. Moreover, neglecting to take action won’t be ideal for your business as iOS accounts for 53. 66% of the market share, followed by Android at 46% in the US. Before we check what steps you can take, let’s take a look at the aspects that are affected the most: Open Rate and IP Data Collection Understandably, the new feature has an immediate impact on collecting open rate and IP data. Your open rate is among the most important email marketing metrics as it shows whether your audience is interested in your messages or not. More specifically, analyzing this data can help you optimize your subject lines and improve your email copy. With the lack of open rate data, marketers can’t really know if iOS users interact with their campaigns or whether their subject lines resonate with them. Similarly, collecting IP data enables businesses to create different segments to improve their engagement and conversion efforts. By taking this away, IP-based segmentation becomes ineffective. Automated Workflows The new updates also had an impact on marketing automation. The reason is simple. Since your automated workflows require data to work, specific flows based on subscriber engagement won’t function properly. For instance, re-engagement workflows based on opens no longer work due to the lack of sufficient data. As marketing automation is a powerful tool to streamline your business efforts, the change that the iOS 15 update brought was among the biggest challenges that email marketers needed to face. Email Deliverability Optimization Your email deliverability is the foundation upon which a high-performing and profitable email marketing strategy will be built. By taking away a big chunk of open data, deliverability monitoring was also influenced. This metric is the most crucial indication that you need to improve your strategy and ensure that your emails reach the inbox. Segmentation Based On Customer Behavior Segmenting your list is a great practice to deliver valuable and relevant content. After the iOS update, a number of these segments relying on open and IP data stopped performing. For instance, a segment created to target non-openers with personalized content can no longer function due to the limitations in data. Live Data Usage Another thing that the new update affected is live data usage. Marketers using countdown timers as part of their eCommerce email marketing strategy encountered problems as the feature was no longer functional. Email List Cleaning Last but not least, email list cleaning is a process that allows you to improve numerous aspects of your email strategy, including your deliverability, sender reputation, and conversions. To perform an effective list scrubbing, though, you need to monitor subscriber engagement to remove inactive users. Again, the lack of data made this process harder to perform. Now that you know how the iOS 15 updates affect you, let’s see how to optimize your email marketing strategy. How To Adapt To The iOS 15 Updates While the updates affect your open rate data collection, your click-through, bounce, and unsubscribe data remain intact! Here’s how to use all these to adapt to the new changes: 1. Run A/B Tests Before All Users Update to iOS 15 According to recent data, users are still updating to the new iOS 15, with the adoption rate currently being at 48%. While this is almost half of iPhone users, you can take the opportunity to improve your email strategy before everyone has the new feature. One of the things you can do is start A/B testing your subject lines. This process will let you find the variations that your audience likes. You can later use the data to craft headings that will resonate with them. A/B Testing is among the most effective email marketing tips you can use to optimize your email marketing strategy! So after the full adoption of the iOS 15, keep running tests on your email copy to ensure that your recipients receive the most valuable and relevant content. Now, let’s take a look at a few more tactics you can use to adjust your strategy. 2. Invest in Email List Management Tools Managing your lists is a no-brainer to have high engagement and conversions. As a process, email list management will allow you to organize your contacts, understand their needs, and then deliver the right content to them. While tracking your open rate is the best way to spot inactive subscribers, taking advantage of other indicators like your click-through rate will help you manage your iOS contacts more effectively. Then, you can start removing your disengaged users to improve deliverability and avoid getting flagged as spam. To better manage your subscriber list, you need an email list management tool that offers you the right tools for the job. Services like Moosend and HubSpot already have an array of features to help you keep your contact lists up-to-date. Moreover, they integrate with various email verification platforms, allowing you to check the validity of your subscribers’ email addresses. If you want to take advantage of Moosend’s advanced features and sender score (98%), make sure to sign up for an account! 3. Focus On Other Email Marketing Metrics As mentioned above, there are more email metrics you can use to see if your audience engages with your email marketing campaigns. Your click-through rate is an equally crucial indicator that isn’t affected by the updates. Monitoring clicks will help you find the subscribers who are actively engaging with your content. Then, you can easily compare the data with the number of emails sent to draw conclusions about user engagement. Apart from your click-through rate, you can also monitor the traffic generated by your iOS 15 users and the conversion rate you had. Lastly, you need to pay extra attention to your bounce rate and unsubscribes. These metrics will help you improve your email list hygiene and show you if your campaigns engage your audience. If these metrics are low, you need to focus on optimizing your content. We’ll see more on that later on! 4. Leverage Your Past Customer Data Speaking of data, another great practice to improve your strategy is to use your past customer insights. You can analyze past reports, focusing on your historical open rate data to see how your iOS users interacted with your campaigns. For better results, you can generate reports on campaigns that presented high opens or clicks and use them as references for your next emails. After you revisit your historical data, use them along with your bounce, unsubscribe, and click-through metrics to discover engagement patterns. Remember that understanding your iOS users better is the first step to targeting them with the right content. So, now that you have all the necessary information, what’s the next step? 5. Strengthen Your Content Marketing Strategy To engage your subscribers effectively, you need to focus on improving your content marketing strategy. Optimizing your content isn’t such a difficult task. What you need to remember is always to provide value and avoid being too sales-y. Your best ally for the job is, as mentioned above, A/B Testing. Show your audience different value propositions and CTAs to see what they like the most. Also, along with your tests, try to find out what your audience loves through email surveys, polls, and more. Here’s a simple example by HappySocks: Email campaign examples like the above are perfect for collecting more information about your audience. Then, you can use the data to create new segments, optimize your content, and increase your engagement. Keep in mind that if you provide apt solutions to your subscribers’ pain points, they will open your emails, click on your calls-to-action, and, finally, convert. 6. Explore Other Channels Now, email marketing may be among the most cost-effective digital marketing channels, but it’s not the only one you can use! As your engagement and customer retention strategies will be affected by the iOS 15 update, taking advantage of SMS marketing and web push notifications will help you target your audience with relevant messages that matter. Equally important is social media, a channel that you can use to power up your nurturing efforts! For instance, you can leverage Facebook’s Custom Audiences feature to connect with your subscribers and show them relevant content. Whatever you choose, make sure that your iPhone users will receive the best experiences possible. And remember, a great email marketing strategy should be based on building value and trust, not on getting as many sales as possible. How Moosend Can Help You Get Back On Track To adapt to the new update, you need to take advantage of all the tools your email service provider (ESP) offers. Moosend’s email marketing automation platform is equipped with numerous advanced features to help you overcome the obstacles and give you alternatives to succeed. Below, you can check some of the advanced features you can use to keep your email marketing strategy performing. Let’s see: A/B Testing Tools: Use Moosend’s A/B Testing capabilities to test various elements, including your subject lines, email copy, and visuals, to find the winning combinations. Past subscriber activity reports: Generate reports based on your subscriber’s email client, past activity, open rate, and more. Also, you can create individual reports per campaign to track engagement separately. Advanced segmentation: Segment your contacts based on specific web browsing data and email user behaviors to target your audience with the right messages. Performance by link: Check the analytics dashboard to see how your subscribers interact with your links. Scheduling tools: Create and schedule your campaigns for a later date. Also, take advantage of the timezone feature to deliver your messages when your audience sees them. Bounce rate monitoring: Track your bounce rate to compensate for the loss of open rate data. Check your soft and hard bounces to improve your deliverability and clean your lists more efficiently. Selecting the right email marketing partner will help you overcome any potential challenges. So if you want to take advantage of Moosend’s features for the future, sign up for an account to start email marketing on the right foot. Adapting To Change Change is part of life so embrace it as soon as possible to find a solution that’ll combat any undesirable effects. For your email marketing strategy, adapting to the Mail Protection Privacy is necessary to ensure that your processes will keep functioning at maximum capacity. To do it, optimize your strategy by revisiting your data, checking your click-throughs and bounce rate to compensate for the loss of open rate data. Moreover, take the chance to polish your content marketing efforts and explore new channels like SMS or social media marketing! As we like to say, teamwork makes the dream work! So choose your tools wisely to succeed long-term! And if Moosend is the right tool for you, don’t hesitate to give it a try! --- ### Beauty Brand Email Marketing Strategy Guide For 2025 > Build your beauty brand email marketing strategy from the ground up in 9 easy steps. Set goals, get your ESP, build your list, and more! - Published: 2021-11-22 - Modified: 2025-04-29 - URL: https://moosend.com/blog/beauty-brands-email-marketing-guide/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner The beauty industry has seen a tremendous change in profit after the emergence of eCommerce. And with the rise of online stores, it’s no surprise that businesses have adopted digital marketing strategies to nurture and convert their target audiences. Thus, beauty brand email marketing has been numerously employed to reach potential customers and convert them into loyal advocates. But how exactly do you use email marketing and where do you start? In this guide, we’re going to take a look at the necessary steps you need to take to build a high-performing email strategy for your beauty business, including: Setting your email goals Choosing an ESP Planning your beauty emails Segmenting your list and more Bust first... Why Is Email Marketing Necessary For Beauty Businesses? Why should you get yourself into beauty email marketing? Let’s take a moment to look at some email marketing statistics to see why: The number of email users was 4 billion in 2020. By 2025, the number is expected to reach 4. 6 billion. 47% of marketers consider email to be one of the most efficient digital channels, followed by social media, SEO, and content marketing. 49% of buyers want to receive promotional emails on a weekly basis from brands they love. 59% of consumers claimed that an email marketing campaign influenced their purchasing intention. Half of them made a purchase through these emails! What these stats show us is that email marketing is a very effective marketing tool to influence consumer behavior and lead your audience a step further down your marketing funnel. If you’re still wondering whether emails are an effective marketing channel for your beauty business, just check the following graph: Source Digital marketing is constantly evolving, and as the trend shows, its online sales channels will keep growing and expanding. So this is the perfect opportunity to leverage channels like email, social, and more to make your beauty business thrive! After all, modern consumers are now in a love relationship with online shopping, so targeting them with the right message at the right time will give you better results than the traditional methods of the past. Also, getting an ROI of $42 for every $1 you spend on email doesn’t sound bad, right? Now, with these in mind, let’s see how you can start building your email marketing strategy from the ground up! How To Build An Email Marketing Strategy For Your Beauty Brand From setting your goals to choosing an advanced email marketing tool to create beautiful campaigns, here’s all you need to make it work! 1. Set Your Beauty Brand Email Marketing Goals Setting the goals of your email campaigns is the first step to success! So, before you get the right tools to create your messages, you need to think about what you want to achieve. For your beauty email marketing strategy, you should consider the following questions: What is the purpose of my campaigns? Who will receive my email? Where are my subscribers interacting with my emails? How will I track my performance? Answering these questions will help you create more targeted messages for your audience that will provide solutions to their pain points. The easiest way to set your email goals is to adopt the SMART model, standing for Specific, Measurable, Attainable, Relevant, and Time-bound. Source What's more, this process is perfect for boosting your inbound marketing efforts, by keeping track of what you need to achieve to make your beauty business thrive. To give you an idea of how this model works, let’s see an example! Smart Goal Example For Beauty Brands Let’s say that our goal is to promote a new product to potential customers. My beauty business goal: Promote a new lipstick line to potential customers through email. Specific: I want to increase brand awareness for the new lipstick line, inform our potential customers of the benefits of the new product, how it’s different from the rest, and incentivize them to make a purchase through an email campaign. Measurable: Our goal is to sell 2,000 new lipsticks. Attainable: Create a series of campaigns featuring our new line to excite our potential shoppers. Give our potential shoppers a discount or free shipping to get them to act. Relevant: When subscribers see the campaign and interact with it, our new product pages will have more traffic that will lead to more sales. Time-Bound: See results within a month of running the campaign. Setting and measuring the success of your goals is the first step to keeping track of your email marketing performance. Of course, to achieve that, you are going to need a few handy tools to make it work! 2. Choose an Advanced Email Marketing Service To set your beauty email marketing in motion, you'll need an email marketing platform, a service to create, automate, and send your campaigns, and an online form builder to capture your visitors’ email addresses. Starting with your newsletter software, the market has a plethora of options to choose from to power email marketing for beauty brands. Nevertheless, since there are so many options out there, how can you be sure that you’ll get the right one? To give you a helping hand, here are the most essential features you need to look for before you choose: User-friendly email builder: Craft the perfect eCommerce email for your beauty products within a few minutes using a drag-n-drop email editor. Advanced automation: Create workflows to target your customers with the right message and at the right time. Segmentation and personalization: Divide your email subscribers into groups with similar interests to target them more effectively and personalize the customer experience. Pre-made email designs: Save time by taking advantage of your builder’s pre-made newsletter templates. Converting landing pages and forms: Increase your lead generation with beautiful landing pages and pop-up forms to expand your mailing list. High-performing SMTP server: Deliver transactional emails to your new customers with all the relevant information they need. All of the above are essential features that every beauty brand needs to target potential and new customers. If you’re looking for a platform that offers advanced eCommerce functionality, you can give Moosend a try and start creating your next big campaign. 3. Expand Your Email Subscriber List Having a loyal subscriber base is important for eCommerce brands that want to thrive. The easiest way to build and expand your email list for your beauty brand is to create valuable newsletter signup forms! For the perfect popup, you need the right incentive. As you may know, different industries will use a variety of ways to get their visitors to join their lists. For instance, B2B companies will offer lead magnets in the form of free guides, checklists, and so on. For your beauty brand, though, you need to take advantage of the most popular and effective incentive, the good old first order discount! Let’s see an example by Concrete Minerals: The above full-page popup has all the right elements to excite visitors and turn them into subscribers and then new customers. Why? Let’s see what works here: Short and valuable newsletter signup copy that highlights the benefit. Beautiful visuals that showcase the beauty product. Clear call-to-action that matches the brand’s vibe. All these make Concrete Mineral’s popup a great addition to their email list-building efforts. What's more, apart from full-page forms that cover your visitor’s entire page, you can use a variety of other types, including classic popups, inline forms, floating bars, and sticky forms. Every form has its unique charm. To make them, you are going to need a user-friendly online form builder. You can take advantage of tools like Moosend or Typeform to pick the right type, customize, and add it to your website to expand your list. 4. Segment Your Subscribers and Customers Customer segmentation is a process that aims to divide your audience into smaller groups with similar interests. This can be done based on specific criteria like your subscribers’ demographics, location, psychographics, profession, etc. Segmenting your audience has an array of benefits that you’ll realize soon after performing it. Among others, you will: Identify each group’s pain points and specific needs more easily. Create dedicated messages for each segment that will provide solutions to them. Come up with specific marketing tactics to convert subscribers into loyal advocates of your beauty brand. So now that you know the benefits, how do you get started with it? Well, the best way to group your subscribers is to do it during newsletter signup. You can ask them to fill in specific form fields with their age, gender, or check the product categories they’re interested in! In the following example, you can see how the beauty brand St. Ives redirects its new subscribers to a separate page after they take action. Knowing about their location and birthday will allow the brand to create a more focused content strategy with messages that will excite the potential customer and, ultimately, convert them. What’s more, the beauty business asks new email subscribers to select their primary skin concerns. This is an excellent way to deliver emails that will resonate with your audience. Similarly, if your beauty brand has a variety of products like skincare, haircare, or nail care, you can segment your audience based on their interest in those product categories! If you want more customer segmentation ideas to help you out, make sure to check our customer segment examples to power up your beauty brand email marketing efforts! 5. Plan and Automate Your Beauty Email Marketing Campaigns After selecting your email platform and segmenting your list, it’s time to plan your campaigns! The easiest way to keep everything nice and tidy is to create an email marketing calendar. When you have it ready, you can decide on what to send! In general, beauty brands focus on messages that promote new products, offer discounts, ask for product reviews, and so on. Below, let’s take a look at the essential beauty email campaigns you need to send to nurture and convert your subscribers into repeat customers. Welcome Emails Everything starts with your welcome campaign, an automated email message that will be triggered the moment your audience signs up for your newsletter. Effective welcome email examples need to be friendly, visually pleasing, and offer an irresistible incentive. Remember, your first email will affect your subscribers’ opinion about your brand, so make sure to craft a campaign that will check all the right boxes for them to stay on your email list. Let’s take a look at The Body Shop’s welcome email to see what you need to do! Subject line: Welcome - enjoy 10% off The beauty brand has a very warm campaign that aims at making new subscribers feel part of the family (or in this case tribe). Let’s see how they do it: Newsletter Design: This simple email newsletter design uses the brand’s trademark colors to offer a great customer experience. From the clear structure to the visuals, the beauty company has created an eye-catching design to welcome new subscribers and offer them a discount on their first order. Email copy: In the first part of their campaign, it uses a bold headline and a quote to excite the recipients. Scrolling down, they come across an “Our Story” section, where the beauty brand uses short chunks of text to familiarize the subscriber with its story. CTAs: The brand has two distinct buttons, one leading to the company’s story page and the other to their product pages. Social Buttons: Social media can be a useful ally for beauty brands. Here, The Body Shop makes sure to invite new subscribers to follow their social media accounts for better engagement. Cart Abandonment Campaigns Abandoned cart emails are one of the most important beauty brand email marketing campaigns you need to set up. These automated follow-up messages will reach your subscribers when they add products to their carts but leave without purchasing. According to a case study, the average cart abandonment rate for online stores is 70. 19%. So, finding ways to restore your lost revenue is a necessity. Now let’s see how Truly Beauty manages to turn its cart abandoners into customers with a simple yet effective cart recovery campaign! Subject line: About your order This fancy email is all Truly’s product abandoners need to see to get back to their shopping carts. First of all, the design is simple, using colorful email fonts to get the message across. Also, placing the extra discount as high as possible in the email design is a great email practice to incentivize potential shoppers to get the beauty products left behind. The CTA uses actionable copy (Save 15% off now) and GIFs to attract attention to the action and achieve better click-through rates and conversions. To create the perfect cart recovery message, keep in mind the following: Give your customers an incentive to buy your product. An extra discount, coupon, or free shipping can work miracles. Create a straightforward email design to get the message across and avoid confusion. Show the abandoned items to remind your customers what they left behind. Add links to your customer support, FAQs, or any other elements to provide them with answers. If you want to craft converting cart abandonment emails you need to get an email marketing automation software that will provide you with an easy-to-use workflow builder. If you feel like it, you can try Moosend’s workflow editor by signing up for an account! New Product Launch Campaign New beauty product, new campaign! When your amazing product team comes up with a new item, you can craft a beautiful message to showcase the new addition to your subscribers! These emails are perfect for presenting the benefits of your new product and incentivizing your audience to try it. Also, you can provide any extra information you feel like, especially when your product is part of a collab with other brands or artists! Below, Harry’s has created a campaign for their new razor handle: Subject line: Introducing the Harry’s x Ghostly Razor The brand plays around with vibrant colors and interesting copy to intrigue potential shoppers to buy. Also, it includes a separate section to provide customers with additional information about the collab. Harry’s campaign is simple and stunning, favoring visuals and valuable copy to make its audience click! Product Recommendation Emails Now let’s take a look at another famous beauty campaign, the product recommendation email. These messages will allow you to target your new and old customers with relevant items that will keep them coming back to your online store. To make them effective, you can leverage the power of data, such as: Purchase history: See what your customer buys and recommend similar products to them. Website history: Find out what your buyers are looking at and then target them with a relevant recommendation. You can throw in a discount to sweeten the deal. Specific segments: Approach the shoppers in your haircare, skincare, or fragrance lists with segment-specific products to increase sales. For instance, Sephora uses Moosend's email tool to create great product recommendation campaigns for skincare beauty product lovers: Subject line: Beauty with your name on it As you can see, the brand uses vivid colors and bold copy to excite the potential shopper. From the subject line to the email headline, Sephora puts emphasis on “you,” to make the subscriber feel that these products are tailored specifically to their needs. What’s more, using high-quality visuals of the recommended products is a great practice that all beauty brands should follow, especially when your packaging is a work of art itself. Lastly, don’t forget that you should always consider customer preferences, targeting your audience with valuable content, not just sales-y campaigns. If you do adopt bulk-email practices, then you should be ready to face the consequences, i. e. unsubscribes, low click-through, and conversion rates! Want to do it like Sephora? Make sure to sign up for a Moosend account and see the magic happen! Upsell & Cross-Sell Campaigns Upselling and cross-selling and two efficient sales tactics that email marketers have turned into profitable campaigns! If you’re not familiar with the terms, let’s see what they entail. Upselling is a sales tactic that aims at getting a potential customer to buy a more “deluxe” version of the product they intended to buy. Cross-selling, on the other hand, is the art of recommending additional items to your buyers. For instance, if a customer is about to buy an eyeliner, you can recommend related products like mascaras, eyelash curlers, and so on. So, now, how do you take these two practices and turn them into converting beauty brand email marketing campaigns? Let’s see an example by The Dollar Shave Club: With the above cross-sell campaign, the brand aims at increasing its revenue by recommending relevant items. This gives its customers the opportunity to throw more products in before their order ships! For a successful upselling campaign, you should also leverage customer data to see what your potential shoppers are looking at and then target them with more high-end versions of the products. And don’t forget! Since a lot of premium beauty products are more expensive than their basic version, make sure to add the reasons why your customers need them! Survey Email Campaigns Surveys are a great way to collect feedback from your customers. Be it for a specific product, the company, or a customer, surveys will allow you to get valuable info from the people you target. Also, don’t forget that having your audience rate your products and provide you with their opinions is a great way to social proof your online store. Apart from that, you can use survey emails to find out more about your subscribers. This will help you with your segmentation and content personalization, as well as customer experience efforts later on! Below, you can see how Burt’s Bees has crafted an email asking customers how they use its products and how the beauty brand can improve their experience. Subject line: Give us your feedback, get 15% off! To nail survey emails, you can: Add short and straightforward copy, focusing on the action your recipient needs to take. Offer them an incentive to click on your CTA (discount code, gift card, etc. ) Make your survey short to prevent abandonment. Educational / Tutorial Emails When it comes to beauty brand email marketing, marketers always think about flash sales campaigns or promotional messages. But did you know that you can nurture your subscribers into loyal advocates of your brand through educational content? Providing them with tutorials via your Youtube channel, TikTok, Instagram or any other platform is a great way to familiarize them with your brand and teach them how to use your products. Especially for the Cosmetics industry, creating makeup tutorials is the best way to show your customers the benefits of choosing your brand! MAC uses this practice by offering tips and tricks, inviting their subscribers to join their pro-artists and learn more about their makeup routines. Subject line: Our Artists will help your holiday dreams come true! Thank You Campaigns There are numerous reasons to thank your customers; be it for signing up for your emails or being loyal supporters of your brand, you can set up these automated campaigns through your workflow editor to show your gratitude for taking a desired action. Here are a few thank you email examples you can use for your beauty brand: Newsletter - Thank you for signing up Purchase - Thank you for your order Anniversary - Thank you for being part of our family Giveaway - Thank you for entering our giveaway Cart abandonment - Thank you for dropping by Of course, you can create different thank you campaigns for different occasions. A great and unique example comes from bareMinerals, a brand that created a message (in GIF format) to thank customers for being loyal during the pandemic. Subject line: Marilia, thank you Whatever you choose, make sure to craft your thank you messages with your subscriber/customer in mind. Tell them why you are thankful, be honest, and even give them something to thank them for being your supporters! If you need more inspiration, you can check our amazing collection of thank you email examples to step up your beauty brand email marketing game! Seasonal Email Messages Of course, don’t forget that eCommerce stores and seasonal marketing are a great match! And since beauty products are a timeless gift option, you can craft converting holiday emails to target important holidays for your beauty brand! Among others, you can leverage the following: Halloween Black Friday Christmas & New Year Valentine’s Day However, should you just create a few holiday campaigns and send them to your audience? Well, no. According to Sitecore’s research, consumers need more experience-based recommendations tailored to their needs. So, to win, you need to create emails that go beyond the traditional sales email and focus on customer experiences! Below, you can see a beauty email creation by EM Cosmetics, featuring the founder of the company, Michelle Phan. Subject line: HAPPY HALLOWEEN This Halloween email marketing campaign has the right amount of visuals, creativity, and uniqueness to excite the brand’s audience. Also, apart from selling the beauty product, EM Cosmetics provides them with the steps to recreate the spooky look! Anniversary / Birthday Emails Last but not least, you should always create personalized content to deliver unique experiences that will make your target audience want to stay with you through their customer journey. The ultimate way to do it is to leverage customer data and send them emails based on their special day, anniversaries, or even location! Birthday emails, for instance, are one of the most popular and effective email marketing campaigns you can send to get your subscriber to make a purchase. This will not only give you extra revenue but make your potential customer feel special! As you can see, St. Ives makes the most of this practice to celebrate its subscriber’s birthday with a unique gift! Subject line: Happy Birthday, Marilia Promotional Messages Of course, don't forget to send your subscribers a variety of promotional messages and special deals! For instance, if you're having a sale on specific beauty products, you can create a beautiful email campaign to let them know. This is a tried and tested practice used by every eCommerce store that wants to give its sales a boost. As you can see, Estée Lauder has used Moosend's drag-n-drop builder to create a campaign for their audience, promoting its beauty essentials offer: If you want to mimic Estée Lauder's example, you can register for a Moosend account! Hop into the email builder, create your design (or choose a template) and you're ready to roll! 6. Pay Attention to Your Subject lines Now that you know which email campaigns you need for your beauty brand, let’s take a moment to look at your subject lines! As you understand, for your campaigns to give you the conversion rates you desire, your audience needs to open them first. To do that, you need an intriguing subject line that will communicate the benefit of interacting with your campaign. Depending on your goal, your email subject lines need to: Be short and concise to display correctly on a variety of devices Align with your brand voice Have emojis when necessary to attract attention Be valuable and have no spammy words Below, let’s take a look at some interesting beauty brand email subject lines to get you inspired. Welcome Emails Hello, new friend! Our faves to use you 20% off! (NYX) HIVE FIVE! You’re officially an insider. (Burt’s Bees) Cart Recovery Campaigns You left some pretty things in your bag (Sigma Beauty) View Your Cart Now Before It Expires! (MAC) Promotional Emails Shop up to 50% off with early Black Friday! (Ulta Beauty) The Ultimate Anti-Aging Gift Set (Caudalie) Now, if email subject line creation isn’t your strongest suit, you can use an AI subject line tester like Refine to make sure that your subject lines will work! For instance, if you insert the following subject line, the tool will suggest adding emojis or personalization to increase your open rates. Subject line example: THIS new lipstick is glamour in a glide... 7. Integrate Your Beauty Brand Email Marketing with Social Media When you get the hang of beauty email marketing, you should start thinking about how to maximize your results. The best way is to find other marketing channels to integrate it. One of your best cards for your industry is social media marketing! As you’ve seen, popular brands like Glossier, Sephora, and L’Oreal have invested in their social accounts and more specifically Instagram, the land of beautiful posts and, best of all, influencers. But how exactly do you combine email marketing with social media? Here are a few simple things you can do: Add social media buttons at the bottom of your email campaign. Invite your audience to join you on social media by adding a specific section in your email footer. Increase your signup rate by getting your followers to register for your email newsletter. Collaborate with influencers who have a nurtured audience and email list to successfully promote your brand. Create social media-infused email campaigns featuring your posts. Here’s how Serumize uses Moosend's builder to craft a campaign that integrates beauty email marketing with Instagram: Of course, there are more social media networks you can use like Twitter, Facebook, and Pinterest. Nevertheless, before you choose your channels make sure to check your engagement rates! For instance, if you have an active Twitter following it’s better to focus on it rather than on your not-so-active Facebook one! 8. Measure Campaign Performance Following the above steps will help you turn email marketing into a sure-proof way of increasing your beauty brand revenue. Nevertheless, this is not the end of the line. The last steps to a successful email marketing strategy for the beauty industry are to measure the success of your campaigns and optimize them accordingly. You can track your performance through your email marketing platform’s reporting and analytics features. Here are the email marketing metrics your beauty brand needs to monitor: Email open rate Subscribes/Unsubscribes Click-through rate Conversions Non-opens Platforms with advanced analytics like Moosend and Hubspot will give you a dashboard with all the metrics you need to track. Here’s an example from Moosend’s reporting and analytics dashboard where you can check your performance: 9. A/B Test Everything After collecting your data, you’ll have an idea of which campaigns worked for your audience and which didn’t. Based on your opens, clicks, and conversions you can now start A/B Testing your messages. A/B Testing is a process that will allow you to try different element combinations and compare them with your original designs. You can pretty much test everything as long as your email platform supports different test combos. For example, Constant Contact has very limited A/B Testing features that focus only on your subject lines. On the other hand, Moosend and Mailchimp will allow you to test every element you like to improve performance. Among others, you should make sure to try different variations of your: Subject lines and preheader text Email headlines and copy Visuals, graphics, and colors CTA buttons (color, copy, placement) When you find the winning combination you can deliver it to the majority of your email subscribers to excite and convert them! A/B Testing is a process that will help you power up your email marketing strategy, so make sure to implement it as soon as possible for better results! Apart from your emails, you can run A/B tests on your signup forms and landing pages! Just make sure that your landing page builder and online form editor give your the option to test them! A Successful Beauty Brand Email Marketing Strategy Email marketing is a profitable channel that the majority of beauty businesses out there use to capture, nurture and convert their target audience. Hopefully, after reading this guide you'll now have a better understanding of the steps you need to take to give your beauty brand the boost it needs. Start by setting your goals, plan your campaigns, integrate your channels and, lastly, measure your performance and optimize your messages for better results! Of course, don’t forget about the tools of the trade! A beauty brand-friendly email service will allow you to set up the best sequences and craft high-performing email marketing campaigns for your audience. If you need a great solution, you can get started with Moosend by signing up for an account. The choice is yours! Now get out there and get the most of email marketing! --- ### 18 Tested eCommerce Marketing Strategies To Boost Sales > eCommerce marketing is a mix of activities online stores use to drive traffic, increase sales, and improve customer loyalty. Learn more here! - Published: 2021-11-19 - Modified: 2025-05-02 - URL: https://moosend.com/blog/ecommerce-marketing/ - Categories: Marketing - Tags: Ecommerce - Levels: Beginner, Intermediate Interested in eCommerce marketing? This post is for you if... You’ve launched your online store and want to get things off the ground You’re running your store for a while now but don’t have consistent sales You have an established store and look for ways to improve customer loyalty If you fall under one of these categories, use the navigation bar to get all the tips we’ve prepared for you. But first, let’s see a simple and concise definition of eCommerce marketing. What Is eCommerce Marketing? eCommerce marketing is a mix of activities online stores use to drive traffic, increase sales, and improve customer loyalty. A successful eCommerce marketing strategy involves the use of several marketing channels to reach and convert the target audience, including: email marketing campaigns search engines social media platforms paid advertising (PPC) Moreover, website optimization needs to be done to ensure high conversion rates. In the sections below, you’ll find 18 tips to boost your online sales. They are divided into three categories to make more sense and be more digestible. So let’s get to it! Category #1: Get Your First Sales Whether you are a beginner to eCommerce or you’ve just launched your eCommerce store, getting things off the ground is your first priority. This category contains the essentials for a successful eCommerce store in 2021 and it can be considered as a solid foundation. The following tips will help you build an audience and start making your first sales. Tip 1: Grow Your Email List Without a doubt, acquiring potential customers that you can target with marketing messages is vital for eCommerce businesses. Email marketing is by far the most efficient channel to do so, while it also remains cost-effective. Moreover, building your email list in addition to creating a unique onboarding experience will allow you to form an intimate relationship with your audience and finally turn them into paying customers! The easiest and most effective way for eCommerce stores to grow their list is through a newsletter signup form. The key to making your subscription forms effective is to provide real incentives or make subscribers eager to get to know you (and learn about your brand). There are various types of online forms including: The classic popup Floating bar/box Inline form Full-page form Let’s go ahead and see an example from an established eCommerce website. Example: FYE Popup Example Here we have a prime example of a successful eCommerce signup form by FYE. The brand utilizes 20% off the first order as an incentive for people to join their mailing list. The design is clear, colorful and the CTA buttons stand out. Subscribers can immediately identify the value proposition, which is news about exclusive products and sales plus the special offer. You can easily create a similar form without spending any money by using software such as Moosend or Typeform, allowing you to build stunning online forms that will boost your list-building efforts. Tip 2: Nurture Your Audience with Content Marketing When you’re selling things online, content marketing is a marketing tactic that you definitely shouldn’t ignore. For eCommerce stores, content is everything that’s on your website, from product descriptions to visuals and sales banners. But content marketing for eCommerce is so much more! To connect with your audience and provide value to them (and long-lasting benefits to your business), you can leverage blogging. Sharing content on your blog will allow you to expand your brand narrative, educate people and answer potential questions. At the same time, this will help you rank higher in search engines. Other forms that content marketing can take include the following: Videos: they are a powerful tool able to captivate your audience. eCommerce stores can utilize the platform of Youtube which had close to 2 billion active viewers in 2021. Brands can share videos that showcase the use of products they’re selling, thus increasing customer satisfaction and building trust with their audience. Podcasts: they are easy to consume. Businesses can use them to build a stronger community and feature their expertise. Guest posts on external websites: guest posting is immensely valuable since it helps you generate backlinks, thus making your eCommerce website rank higher. Moreover, this can increase the domain authority of your website. FAQ page: An FAQ section with answers to long-tail keyword searches with high volume can get more users to your site. Additionally, the more complete your FAQ page is, the less “pressured” your customer support will be. This is critical for eCommerce businesses. Now it’s time to take a look at a real example of content marketing in action. Example: Kotsovolos Monthly Newsletter Example Kotsovolos is among the biggest online retailers in Greece. In their monthly Here To Play newsletter that addresses their gaming audience they include exclusive offers only for subscribers. However, they infuse their campaigns with more content marketing elements. Specifically, the brand features their most recent Youtube video showcasing products and their use, for their audience to see their true capabilities. By providing value to their audience, they establish a relationship of trust. Finally, this email campaign includes clickable elements (you can’t see it here) leading to the company blog, where users can find news on gaming and events. All in all, content marketing is completely in sync with their email marketing strategy. Tip 3: Make Your Website Easy to Navigate A poorly designed eCommerce website means that your potential shoppers might be having trouble finding the items they’re searching for and thus not making a purchase. You need to ensure that products are categorized properly to offer a straightforward and seamless experience. Additionally, be sure to select an easy-to-read font to make your website more eye-pleasing and provide visitors with the best experience possible. You can find some of the best fonts for eCommerce sites here. It’s also important to find the right balance between text and images. Do not stuff too many images on one page as it will look cramped. Aim for practicality and user experience, and not finishing the job as fast as possible. Example: Ralph Lauren Product Categorization Looking at the above example by Ralph Lauren, they have an excellent product categorization in place. Despite having multiple brands in its arsenal, consumers can find easily what they are looking for due to the clear drop-down menu. Regarding the typography, the brand uses Founders Grotesk, a simple font suited for their website design since it adds elegance. Tip 4: Optimize Your eCommerce Website To provide your eCommerce website with enhanced visibility and bring in more organic traffic, you need search engine optimization. SEO is a cost-efficient ecommerce growth strategy and marketing tactic to increase your website’s traffic and maintain a solid pipeline of visitors The first thing you should do is infuse your site copy with keywords that your potential customers would use to search for your products. The same strategy should be followed for your product pages and FAQ section. Next, you have to make sure your page loading times are fast. This is important for both your user experience as well as SEO (Core Web Vitals has become an official organic ranking signal). Another step you should take is to work on your category pages. It is often observed that shoppers often search for general categories rather than certain brands or products. An example would be a search for “running shorts” instead of a more specific “Under Armour running shorts. ” So, category pages are a huge opportunity to get new visitors that may not be familiar with your brand. For more details on eCommerce category pages SEO, check out this resource. Finally, it’s a no-brainer that your website should also be mobile-friendly. According to Statista, half of all online shopping already takes place on mobile devices. So, you need to employ a responsive design to ensure your content is perfectly viewable on any device. You could have bigger “add to cart” buttons on your mobile product pages or organize your images in a different format (e. g. two columns instead of more) to cater for a smooth user experience. Example: ASOS Mobile Responsive Website Design ASOS has implemented a responsive mobile design to create a unique browsing experience for its shoppers. Regardless of the screen size, all the elements will display in a natural, non-cluttered way. As you can also see, their home page is simple, while mobile shoppers can find category pages (left part of the image) by tapping on the drop-down menu next to the company logo. This design is in place to maximize the brand’s conversions. Tip 5: Launch a Facebook Store You probably already have an eCommerce store on Shopify, WooCommerce, or any other eCommerce platform. But what about a Facebook store? This could help expand your reach and acquire more customers. Modern consumers spend a lot of time on such platforms, so it would be a missed opportunity not to utilize this medium. Also, there are those who prefer to shop on Facebook and not leave the platform to enter a website. With Facebook, businesses can merge social media and eCommerce marketing. It’s relatively easy to set up a Facebook store and start making sales through it. And if you’re already using an eCommerce platform like Shopify, so you won’t need to keep a separate inventory since your store can integrate directly with it. Get ready though to provide customer service on Facebook; you'll most probably start getting quite a lot of comments and messages from your potential customers directly on the platform. There are tools and solutions that will make the process easier, for example, you can easily auto reply to some of your Facebook comments. Example: Vagrancy Lifestyle Facebook Shop Vagrancy Lifestyle is a clothing brand whose customer base is mostly young people. By using Facebook, they can promote their products (e. g. launch of new limited edition hoodies) through Facebook Stories that attract attention and emphasize the urgency. Naturally, they employ high-quality images of the products. Having a Facebook Shop allows Vagrancy to offer a smooth user experience since buyers can check out easily without visiting the webpage. Tip 6: Create Facebook Ads Facebook is a digital platform that has made it increasingly easier for beginners to run their ads and evaluate whether their products would work well with the platform. Moreover, it is an ideal starting point since other platforms like Google Ads are complimentary and help ensure the customer acquisition costs remain great. In the following video by Davie Fogarty, you’ll learn the foundations of Facebook Ads, how to set up a campaign from beginning to end, the structure of ads, how to measure and understand results, and finally, whether you should hire a marketing agency or build an in-house team. Example: Ultimate Creation Facebook Advertising Ultimate Creation uses Facebook Ads as a means to drive more traffic to their website. These ads can also be used as retargeting of users that checked out the brand on Instagram. As you can see, the brand showcases 4 different mug styles in a single image ad format. Knowing that Facebook users are prone to scrolling, providing a vivid visual experience is essential. If you opt for a video, make sure it is super valuable and short. Tip 7: Engage Visitors With Live Chat Live chat is a powerful tool in an eCommerce digital marketing strategy. It allows visitors and customers to start direct conversations with you and get the answers they seek. Furthermore, it enables you to mitigate any potential problems or objections that arise when potential customers are in the checkout stage. Modern live chat tools offer customers the option to get simple answers from bots or speak with a live agent. Letting customers engage with you through live chat instead of email reduces delay and eliminates friction or confusion. Moreover, for B2B, eCommerce trends indicate that customers seem to expect video live chat options, too. Now let's see an example of how it’s done right. Example: MIRROR Live Chat MIRROR is an eCommerce brand with an innovative product. This means that people will have a lot of questions regarding the product. To solve all those questions, the company has employed live chat to enable visitors to speak with their sales department. Moreover, the live chat function serves existing customers in need of support. Finally, live chat can be used for general queries that website visitors or existing customers have. Tip 8: Leverage Cart Abandonment Emails The phenomenon of users adding items to their carts and never completing the checkout is very common. And this can happen for many different reasons such as pressure on time, shipping costs, etc. The majority of eCommerce marketers would agree that it would be unthinkable for eCommerce stores in 2021 not to use cart abandonment email campaigns to tackle the issue. It is among the eCommerce basics. Of course, apart from enabling you to make your first sales, this strategy needs to be set up to restore otherwise lost revenue. Try to convince your visitors to come back by offering free shipping, coupon codes for discounts, inexpensive freebies, or other incentives. A “sibling” of the abandoned cart email is the wishlist reminder email. It is similarly aimed at convincing consumers to purchase a product they have shown an interest in. Is the item selling out fast? Is it on sale? Remind shoppers and take advantage of their fear of “regret” in case they miss out on the opportunity. Example: Meowingtons Abandoned Cart Email Meowingtons has crafted a truly unique abandoned cart email. While this is an automated email, it looks as if it came from the CEO herself. Design-wise, this cart recovery campaign looks like a hybrid plain text email that uses a bright CTA to attract attention. The email copy is also catchy (“went on a whim”) while the message is clear and the right incentive is given (an additional 25% off). Tip 9: Integrate Instagram Most eCommerce websites are highly visual and they rely on showing off the products to drive traffic and attention to their product pages. Instagram is a platform heavy on visuals with an active audience of more than 500 million people, so it’s an excellent channel to connect with your audience and increase brand awareness. Through compelling product photography, you can widen your product's reach far more than its product page could do alone. You can also run contests, go behind the scenes or present the product development process step-by-step. This will familiarize your brand with shoppers and increase trust. To utilize the platform’s full capabilities, create shoppable posts, i. e. content enabling visitors to buy the item they see right away. Finally, you can place display ads within the social feed to lure more potential customers. Example: MVMT Instagram Shoppable Post MVMT leverages the power of Instagram regularly through posts and stories. In this example, the brand uses a shoppable post that features their product in a truly mesmerizing background. Interested customers can check out the price and details of the product without leaving the platform. Category #2: Get More Sales With the above marketing tips, you’ve laid the framework for your eCommerce business to start making sales. The online marketing strategies that follow will enable your business to increase sales and boost your revenue influx. Tip 10: Launch Email Campaigns While there are many channels to target your audience, one of the most cost-effective is email marketing. And according to email marketing stats, it is even more effective than social media marketing. There are some specific campaign types that work particularly for eCommerce stores. These are: Re-engagement: These campaigns target subscribers who haven’t taken any action within a given period of time. Upsell/Cross-sell: Upselling and cross-selling can sometimes be more effective than getting a new customer. With upsell campaigns, you try to influence the user into buying more products than his original plans or their premium versions. Cross-sell campaigns encourage shoppers to get complimentary products relevant to their purchase (e. g accessories). Subscriber exclusive: Target your email list with exclusive offers to make them buy more. Product recommendations: Show your audience products they might be interested in, based on website engagement or purchase history. Seasonal/Holiday campaigns: The holiday season or other seasonal occasions like Black Friday are an excellent opportunity to increase eCommerce sales due to the people’s urge to shop. Use appropriate messaging to capture your audience and have them fill their shopping carts. Example: Michael Kors Re-Engagement Campaign Michael Kors sends a simple and elegant re-engagement campaign to those customers that haven’t had any interaction with the brand lately. The email copy invites the readers to check out what they’ve missed all this time and try to persuade them to make a purchase. Tip 11: Encourage User-Generated Content (UGC) It’s highly important for eCommerce stores to show prospective customers that regular people like them are using their products. UGC is probably the best way to generate social proof and increase trust in your brand. According to recent statistics, 75% of consumers believe that UGC makes content more authentic while 70% of them trust online reviews and recommendations more than professional content and copy. UGC can take many forms, from product reviews to real pictures of customers using the products. To drive user-generated content, you can organize competitions, use social media hashtags and finally have people share feedback on review platforms. Example: Lush Cosmetics UGC Repost Lush Cosmetics uses product snaps from their loyal customers and features them on Instagram. These Instagram posts serve as peer-to-peer recommendations for potential shoppers. In essence, the brand’s influencers are its customers. Moreover, as followers continue to share their content, a viral marketing effect is created! Tip 12: Invest in eCommerce Conversion Rate Optimization (CRO) By increasing your conversion rates, you can get more revenue out of your existing traffic. In turn, this extra revenue can be invested in getting more traffic and so on. It works like a flywheel for your marketing efforts. First of all, you should allow guest checkout on your website. While it may be useful to capture shoppers’ data, don’t force them to register to make a purchase. This could prove to be a blocker or annoyance for them and this could cost you a sale! In the previous section, we talked about the importance of UGC. Showcasing positive product reviews is among the basics of eCommerce CRO. This is exactly what Meller leverages in its product pages. Moreover, another eCommerce strategy to boost conversion rates is to offer free shipping. To be eligible for free shipping, shoppers will have to meet a certain order threshold. In this way, you get to increase their average order value (AOV) while they enjoy the benefit of free shipping. Example: Popcultcha Free Shipping on Orders Over $100 Popcultcha implements the strategy of incentivizing shoppers to buy more items by offering free shipping when the threshold of $100 is met. This can be seen when customers are at the checkout stage. This is a great, non-intrusive way to increase the shoppers’ AOV. Alternatively, you could feature the free shipping threshold on your eCommerce store homepage. Tip 13: Craft Drip Campaigns Drip campaigns are typically a series of automated emails that are sent at specific times and dates. When you think of drip campaigns, you probably have lead nurturing emails in mind. For eCommerce, though, drip campaigns could also be used to “wear down your customers’ defenses” and lead them towards purchasing. The most effective drip campaign type for eCommerce could arguably be a limited sale campaign. An irresistible offer along with the consumers’ fear of missing out is what makes such a campaign a real conversion bomb. Let’s see an example in action! Example: Leesa Black Friday in July Drip Campaign Leesa has crafted an eye-catching campaign with ingenious email copy. Black Friday in July? You definitely didn’t expect that! To maximize click-through and conversion rates, Leesa delivers two more campaigns. The first informs subscribers that the sale is ending while the last miraculously announces that the sale got an extension, so it’s the last chance to take advantage of it. Category #3: Get Repeat Sales In this category, we’ve included tips and strategies that you can follow to get the most out of your existing customers. Having your customers keep coming back for more is going to propel your eCommerce store’s sales. Tip 14: Leverage Personalization and Segmentation Personalization is an effective marketing tactic for both small businesses and larger ones to drive more online sales. Personalization starts with using the subscriber’s name in email subject lines and extends to recommending content or products based on the visitor’s behavior. To deliver personalized experiences, you can use behavioral data about past actions and preferences. However, a major part of personalization is not possible without segmenting your email list. Segmentation is the process of dividing subscribers into smaller groups based on criteria such as demographics, psychographics, location, and so on. You can customize your signup forms on your website to collect the data you need. For example, email list management software like Moosend or Mailchimp enables you to create custom fields (tags) to group your subscribers and deliver relevant content to them. Example: Bulgari Segmentation Through Signup Form Bulgari takes its segmentation and personalization efforts very seriously. As you can see, the brand has created a form where new subscribers need to choose their country (segmentation by location) and select the product categories they like (segmentation by interest). Collecting these details will allow the brand to create messages tailored to each customer’s individual needs and promote repeat purchases. Tip 15: Send Automated Replenishment Emails Another powerful ally for eCommerce brands to get repeat sales is to leverage the power of replenishment campaigns. These emails are designed with a single purpose in mind: remind your audience that they are running out of your product and incentivize them to refill their stock. For instance, pet product brands can remind their customers to buy food for their pets before they run out. For these emails to work, you need to calculate the amount of time needed for the product to be consumed and then send your replenishment emails a few days before. Adding an additional incentive like a discount code or free shipping is also a great eCommerce marketing tactic to influence their purchasing intent. Example: Purina’s Personalized Replenishment Message Just Right’s campaign is a prime example of a great replenishment email. What makes it stand out is the way the brand leverages personalization (Lucy’s Bag) to show the pet owner how much they care about their pet’s nutrition. The email copy is both clear and valuable, and the CTA provides an immediate solution for an upcoming problem. You can easily set up automated replenishment reminders through your marketing automation platform and have a recurring revenue stream for your B2B or B2C eCommerce business. Tip 16: Create a Customer Loyalty Program Rewarding customer loyalty is probably one of the handiest eCommerce marketing tips you need to keep in mind. The reason is simple. Compared to casual shoppers, loyal customers have already placed their trust in your brand, choosing you over other products. However, to keep them engaged, you need to give them something back in return. Implementing a customer loyalty program will help you reward them for buying more from you. All you need to create yours is to: Choose a customer incentive software to help you set it up Assign different rewards for different actions Promote your program to the right people Provide additional value to them Offering special discounts, free shipping, or exclusive offers will get your VIP shoppers to act, giving you an additional stream of revenue for your eCommerce brand. Example: MAC’s Customer Loyalty Program Invitation MAC Cosmetics divides its loyal customers into three categories based on their devotion (romance as they call it) to the brand. Each level has its own benefits and perks, with the top level including invites to exclusive events and early access to new collections. Tip 17: Use Influencer Marketing Influencer marketing is a popular eCommerce marketing strategy because it leverages “personas” with strong bonds of trust with their community to promote products and services. This strategy is particularly helpful when the aim is to introduce new products or create “buzz” around them. You can find influencers in almost every industry, from beauty and home design to cars and gaming. Moreover, it’s important to know that there are also micro-influencers that have smaller and more focused audiences that convert better. The best thing about influencer marketing is that the products are presented as part of the lifestyle of the influencer so it looks natural and it enhances the brand image. Regarding the way most influencers work, usually, they charge a certain fee depending on the service. George Kapernaros, an eCommerce marketing expert, suggests an interesting collaboration model where businesses "make long-term contracts with influencers and use the materials produced as credibility assets. " In this way, the audience could experience not just a “one-off” promotion, but a fluid, dynamic representation of the product. Example: New Darlings Influencer Marketing Campaign In this example, Christina from New Darlings has partnered with Aveda to promote its hair products. The lifestyle blogger shares her extensive personal experience with the product line and illustrates how it has been beneficial for her (especially after postpartum). She invites her audience to engage with the post by starting a conversation where they can share their thoughts and concerns. Tip 18: Inform Subscribers About "Back In-Stock" Items Another useful tactic to increase your eCommerce sales, especially if your business is related to apparel or footwear, is to allow visitors to receive notifications for products they want but are currently out-of-stock. This tactic can be used alternatively to establish which products have more demand and anticipate future sales. These “back in-stock” notifications are particularly effective since the shopper has actively shown an interest in the product, thus being at a converting point. The same way you would send wishlist reminder emails to encourage more sales, why not include a small box on your product pages so that website visitors can sign up to get notified when the product is available again. Example: Sidemen Clothing Back In-Stock Notifications Sidemen Clothing includes a simple box under the “Add to cart” CTA so that customers can enter their email and be informed when the product they are eyeing is available. As you can also see, the brand does not omit the more common “add to wishlist” button. In this way, they can later target users with wishlist reminder emails to encourage more sales. Now Over to You As you saw, eCommerce businesses have a range of marketing tools available to target their audience and create a complete customer experience. Follow the tips and strategies outlined above and you’ll be able to generate more traffic for your eCommerce website and increase online sales. And if you’re looking for an all-in-one marketing automation solution to manage your email list effectively, while creating converting automation flows, make sure to try Moosend for free. Frequently Asked Questions (FAQs) Here are some of the most common questions concerning the eCommerce marketing space. Q1. What is the difference between eCommerce and digital marketing? Digital marketing is the use of digital platforms and channels (e. g email, social media) for the purpose of promoting products and services. eCommerce refers to the buying and selling of goods and services over the Internet through digital marketing tactics. Q2. What are the types of eCommerce marketing? eCommerce marketing involves the whole umbrella of digital marketing channels with the addition of some offline ones. Specifically, it includes email and SMS marketing, social media and influencer marketing, SEO and content marketing, affiliate marketing, and last but not least local marketing. Q3. How do I succeed in eCommerce? To be successful in eCommerce, you need to utilize the power of email marketing and social media. These two channels allow you to drive traffic to your website and convert potential customers. Moreover, by optimizing your website for SEO and creating valuable content that your audience can benefit from, you will build trust with your customers and rank higher in search engines. Q4. Where can I promote my eCommerce website? To promote your eCommerce website, first spread the word on social media. Then utilize PPC advertising (Google Ads and social ads). Remember that measuring the metrics of your Google ads is vital. Moreover, incorporate SEO into your eCommerce marketing plan and use email marketing to supplement your efforts. Finally, you can start a blog and make partnerships with influencers to promote your business. Q5. Why do most eCommerce businesses fail? The usual reasons why most eCommerce businesses fail is because they are selling the wrong products or they don’t have a solid digital marketing plan. Another equally important cause of failure is traffic. Competition in digital commerce is fierce and without leveraging SEO and content marketing, an eCommerce website has no visibility. Q6. Which technology is best for an eCommerce website? There is a variety of web technologies used to host an e-commerce website. The best and most famous one is Shopify, while other equally reliable eCommerce platforms include BigCommerce, Magento, Woocommerce, and Squarespace. Q7. Is email marketing important for eCommerce businesses? Yes, email marketing is extremely important for eCommerce businesses since it is the most cost-effective way to reach and convert your audience without relying on social media algorithms or search engine rankings. In fact, 59% of consumers are directly influenced by marketing emails in their buying decisions. Q8. What’s the best email marketing platform for eCommerce? There are many different solutions when it comes to email marketing for eCommerce businesses. However, Moosend is the best among them because it utilizes an intuitive eCommerce A. I. to power up its marketing automation capabilities and manages to deliver personalized products recommendations while remaining on the affordable side. --- ### Best Email Fonts in 2025 [Examples & Best Practices] > Discover the best email fonts you need to create sophisticated and easy-to-read newsletters for your subscribers. - Published: 2021-11-15 - Modified: 2025-03-26 - URL: https://moosend.com/blog/best-email-fonts/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Beginner Your email copy does the talking, but your font sets the tone. Choose the wrong one, and your message might feel outdated, hard to read, or just plain off. Choose the right one, and boom! Your emails become clearer, more engaging, and even more persuasive. But with so many fonts out there, how do you pick the perfect one? Don’t worry! Today, we’ve rounded up the best email fonts, real examples, and tips to make sure your campaigns look as good as they read. Top Email Fonts to Use Below are some of the best fonts to use in your email marketing campaigns: Times New Roman Arial Helvetica Verdana Georgia Courier New Tahoma Trebuchet MS Garamond Open Sans Roboto Why Choosing the Right Email Font Matters Selecting the right email font matters mostly because it ensures readability. A clear, legible font keeps your audience engaged and encourages clicks. Poor font choices can lead to abandoned emails, resulting in poor click-throughs (CTR) and conversions. Source Readability, though, isn't the only reason why selecting the right fonts matters. Studies reveal that fonts also affect trust and perception. According to the New York Times, using Baskerville, a classic serif font, boosted reader agreement by 1. 5% compared to other fonts. The takeaway: clear, readable fonts can actually enhance credibility. Another experiment by researcher Kevin Larson revealed that poor font choices negatively impact brand perception, causing frustration and decreased engagement. Visually appealing, readable fonts help users form positive, memorable associations with your brand. In a nutshell, selecting the right email fonts for your campaign: Improves readability and engagement Boosts credibility and trust Strengthens brand identity Creates a positive user experience across devices Common Font Styles We typically group fonts into distinct “styles " based on their visual characteristics and readability. Let's examine the two most common types below. Serif fonts A serif is a line or stroke used at the end of a letter. Fonts that have this line are called serif typefaces. The biggest advantage of “serified” fonts is that they are more elegant and legible since the little strokes attached to the letter guide a reader’s eye. For this reason, serif fonts are commonly used for large chunks of text. Popular examples include Times New Roman, Palatino, Garamond, and Georgia. Sans serif fonts This font family is characterized by a lack of serifs (sans serif actually means without a line or stroke). The most common sans serif typeface is Arial, Gmail's default font. Sans serifs are ideal for screens as they are simple and have a modern and minimal structure. Other commonly-used sans serif fonts include Verdana, Geneva, Comic Sans, and Calibri. Popular Font Families Beyond serif and sans serif, other fonts can bring creativity, personality, or unique functionality to your design. Let’s explore them below. Script fonts (cursive) These typefaces mimic human handwriting to achieve a more natural result. Cursive fonts usually look fancy, and, as mentioned above, they are ideal for invitations and diplomas to make them look aesthetically pleasing. Lucida Handwriting and Edwardian Script are examples of cursive fonts. Monospace fonts A monospace font has letters that are the same width (fixed-pitch). It was used by typewriters and early computers. Since monospace typefaces are harder to read and take more space than non-monospaced typefaces, we use them for typesetting code. Courier New is one of the most popular monospace fonts. Display typefaces (decorative/fantasy) Display is another font family that includes more "magical typefaces. ” These decorative fonts are ideal for books, games, presentations, etc. , as they'll turn any block of text into a playful experience. Famous fantasy fonts include Papyrus, Herculanum, and Harrington. System UI fonts Lastly, we have the system UI typeface, a new addition to web typography. These fonts were meant to simplify web design since they don’t require a web font delivery service. System UI typefaces allow web designers to create websites that will feel modern and user-friendly, reducing loading times. Popular system UI fonts include Roboto, Google’s default font, San Francisco, used by Apple, and Mozilla’s Fira Sans. Of course, let’s not forget Trebuchet MS, which was created for Microsoft devices and OS. Now that you know the font families, how do you choose the right one for your next email design? Before you get to font selection, it’s essential to know a little about the so-called web fonts and web-safe fonts. Web Fonts Vs. Web-Safe Fonts First of all, web fonts shouldn’t be confused with web-safe fonts. The reason is simple. Web-safe fonts are typefaces found on every operating system, meaning they are browser-adaptable. This allows them to display on every device even if you uninstall them from a device. Web fonts, on the other hand, may not be found on every computer or OS. So, if you use them and your recipient doesn't have them installed, your text may not render properly for them. This difference makes it clear that if you want to choose the best email fonts, you need them to be web-safe, or more precisely, email-safe: As you can see, marketers now have a greater variety of web-safe CSS and HTML fonts, allowing them to create a unique brand identity for their business. However, what happens when you really need to use a web font like Poppins or Inter? In this case, you need to know the email clients that support them. Which email clients support web fonts? Choosing the right font for your newsletter is essential to delivering a unique user experience. For example, Cox & Cox uses the sans serif Gill Sans font for their email marketing campaign: Using web fonts may not sound ideal, but you can definitely employ them if you consider a few things first. The most important one is to find out what email clients work well with them: Apple Mail & iOS Mail Outlook 2000 & Outlook. com app Samsung Mail Android mail client Moreover, a recent survey showed that three out of five top email clients support web fonts, so using them might not be bad. Next, you need to consider where to get them and how to embed them in your newsletters. You can get web fonts for your email from various sources, either free or paid. The most popular free font choice is Google Fonts, whereas licensed fonts can be obtained from Adobe Fonts or Typotheque. Choosing fallback fonts Another important thing to remember when using web fonts for email marketing is to implement fallback typefaces. In short, a fallback font is used when your first font can’t be displayed. So, if your recipient’s email provider can’t render your web font, it’ll use the fallback font instead. To make them work, your fallback fonts should be similar to the original fonts you used in terms of weight, width, and height. If we go back to Cox & Cox’s email campaign, we can check the fallback fonts for the Gill Sans web font by clicking on the Inspect option. As you can see, Arial and Helvetica will be used in case the email client is unable to display Gill Sans. While following the above will help you deliver newsletters that render correctly, the best way to improve your subscribers' reading experience is to make a font selection based on data. Finding out the app most subscribers use to open your campaigns will allow you to select the most suitable email-friendly fonts. You can easily do that through your email marketing platform. For instance, Moosend’s reporting and analytics features will show you the email client your contacts use the most: If you want to harness the power of data, sign up for a Moosend account and start sending optimized newsletters. Best Email Fonts for Your Campaigns Now let's check the top web-safe fonts and a few web typefaces you can use. 1. Times New Roman - Email-Safe Font Times New Roman is one of the most popular serif fonts. It is classified as a mixed, old-style transitional font mainly used for printed materials like books. Pros Highly readable, ideal for long body text. Professional and traditional appearance suitable for formal emails. Universally recognized and supported across all email clients. Cons May feel outdated or overly formal for modern brands. Can appear generic as it's extensively used. 2. Arial - Email-Safe Typeface Arial (or Arial MT) is another great option since it is the default font stack sans serif typeface for most websites and browsers. Pros It has a clean, modern look suitable for headlines and short text. Excellent readability at smaller sizes. Optimized for display across devices, especially for Gmail users. Cons Less distinctive, as it’s used extensively online. Can appear generic, reducing brand uniqueness. Not optimal for lengthy body texts due to slightly lower readability over extended passages. 3. Helvetica - Web-Safe Font Helvetica (or Neue Haas Grotesk) is another neo-grotesque sans serif font. This typeface has the same advantages as its cousin, Arial. It is a good choice for your newsletter header since it has a bold, modern look that will make your text stand out. The font is also a great choice for business emails since it will give them a more professional vibe. Cons Letter spacing is tight, which can make dense text harder to read. Can feel too corporate or sterile. Larger file size when used as a web font, potentially slowing email load times. Apple Mail also uses Helvetica as its default font, so if your readers are Mac users, keep that in mind. 4. Verdana - Web-Safe Typeface Verdana is another sans serif typeface whose unique characteristic is its additional space between letters to increase legibility. Pros Optimized for screens of any size. Works well for both headings and body text, unlike Helvetica or Arial. Web-safe and supported across most email clients, reducing display issues. Cons Takes up more space due to its wider letters, which may impact email layout. Can look slightly less refined compared to modern sans serif fonts. Not as visually unique, making it harder to establish a unique brand identity. 5. Georgia - Web-Safe Typeface Georgia is a serif typeface that will add elegance to your headings and email copy. Since it is similar to Times New Roman, you’ll get all the perks of the popular serif font and benefit from Georgia’s rounder and bolder font style. Pros Web-safe and widely supported, reducing display inconsistencies. Gives a refined, authoritative feel, making it great for professional emails. Cons Can appear too formal or traditional for playful brands. Takes up slightly more space than sans serif fonts, impacting layout flexibility. 6. Courier New - Email-Safe Font This monospaced serif font was developed for IBM typewriters, so using it will instantly give your body text an old-fashioned vibe. Courier is perfect for creating branded email templates with a more “old-fashioned” or “rustic” feel. Pros Enhances readability for code snippets or technical email content. Web-safe and supported across most email clients. Stands out in designs dominated by sans serif and proportional serif fonts. Cons Harder to read in large paragraphs due to fixed-width spacing. Takes up more space than proportional fonts, making layout management tricky. Best for: Vintage-styled emails, creative brands, coding-related newsletters, or brands aiming for a typewriter-like aesthetic. 7. Tahoma - Web-Safe Typeface Tahoma is another great sans-serif email font option and a fan-favorite for Windows Operating Systems. The typeface supports various Unicode characters, meaning you can easily create newsletters in multiple languages. Pros Highly readable at small sizes, making it great for body text. Supports multiple languages, including Hebrew and Greek, ensuring accessibility. Compact letter spacing allows for efficient use of space in email layouts. Cons Appears too basic or generic, lacking personality. Less commonly used in modern design compared to Arial or Helvetica. May look slightly compressed on some screens. 8. Trebuchet MS - Web-Safe Font Trebuchet MS is the default font used by Microsoft operating systems, making it a no-brainer for newsletters. In 2010, Microsoft released the Trebuchet Pro version of the typeface for commercial use, which included extra font styles and features. Pros Modern and slightly decorative, giving emails a more stylish look than Arial or Tahoma. Highly readable due to wider spacing and well-balanced letterforms. Web-safe, making it a reliable choice for email readability across devices. Cons Slightly wider letterforms may take up more space, impacting email layout. Not as neutral as Helvetica or Arial, making it less versatile for all branding styles. 9. Garamond - Web Font Garamond is a classic serif typeface known for its smooth, elegant lines, and high readability. It's a strong choice for body text and is widely used in publishing and personal communications, offering a refined and timeless feel. Pros Highly readable in long-form text, making it ideal for body copy. Lightweight font, meaning it loads faster compared to some modern serif fonts. Gives emails a classic, refined aesthetic that stands out from default fonts. Cons Not universally supported across all email clients, so fallback fonts may be needed. Can appear too formal or old-fashioned for modern, tech-oriented brands. Not the best for small text sizes, as the fine details may be harder to read on screens. 10. Open Sans - Web Font Based on the Droid Sans design, which was developed for mobile devices, Open Sans is a great sans-serif font that is easy on the eye. This font works well with Gmail, ensuring your messages display correctly without fallbacks. Pros Highly readable due to its clean, open letterforms. Optimized for desktop and mobile devices. Perfect for brands favoring minimalist, clean aesthetics. Cons Not a default system font, so it may require embedding, potentially increasing load times. Less distinctive than Helvetica or other premium sans-serif typefaces. 11. Roboto - Web Font The Roboto typeface is similar to the Open Sans font. Google initially created this neo-grotesque sans-serif email font for the Android OS. Its geometric style makes it look modern. Since it was developed with mobile in mind, it is very screen- and user-friendly. Pros Flexible for both body text and headlines, with multiple weights and styles available. Modern, sleek, and professional, it's suitable for brands favoring a clean, minimal look. Cons Lacks uniqueness as it is widely used across various apps and platforms. Can feel robotic or overly technical, making it less ideal for brands seeking personality. Best Email Font & Color Combinations Now that we have examined some of the best email fonts for your campaigns, let's look at real examples featuring effective font combinations. We also added color palettes to help you craft well-designed, engaging emails that stay true to your brand identity. e. l. f: Verdana & Futura This email example by e. l. f. uses Futura and Verdana to create a modern and easy-to-read result. Fonts Futura is used for headings and branding, such as “beauty squad. ” It gives the email a trendy, stylish feel. Verdana is used for body text and buttons to make the content easy to read on any screen. Colors palette The colors help make the design stand out. The bold purple (#A64EC6) grabs attention, while the soft pastels (#D7C6E6, #F5DADF) create a friendly and inviting feel. The black text and buttons (#000000) add contrast, making key actions like signing in easy to spot. The Body Shop: Helvetica & Arial Black The Body Shop's holiday email campaign uses Helvetica and Arial Black to match their colorful design. Fonts Helvetica, a widely used sans-serif font, gives the email a modern and professional look while ensuring readability even on design-heavy campaigns. Arial Black, a heavier and more attention-grabbing font, is used for headings and discount offers (like “25% OFF”), making key messages stand out instantly. Color palette The color palette gives the email a festive feel. Deep green (#014236) adds a classic holiday touch, while bold red (#FF4333) creates urgency around the sale. The soft beige background (#F8F3E8) keeps the design warm, inviting, and easy to read. KUDU Coffee: Neue Machina & Mabry Pro KUDU Coffee uses Neue Machina and Mabry Pro for a modern, structured look that maintains readability through white space. Fonts Neue Machina's sharp, industrial-style lettering gives it a strong, futuristic feel, making urgency-driven messages like “FEW HOURS LEFT” stand out. Mabry Pro offers a clean, contemporary feel that balances Neue Machina's boldness, keeping the email easy to read. Color palette The black and white palette keeps the design minimal and sophisticated, while the deep purple (#7255A9) CTA button adds a splash of color, drawing attention without overpowering the design. Terre Bleu: Futura & ITC Avant Garde Gothic Terre Bleu's email design employs Futura and ITC Avant Garde Gothic to promote a clean, modern aesthetic that aligns with the brand’s premium and natural image. Futura adds a sleek and structured feel, making the text easy to read while maintaining a contemporary look. ITC Avant Garde Gothic, known for its bold and elegant letterforms, emphasizes key areas, such as the sale announcement. Color palette The color palette is similar to KUDU’s, featuring deep purple (#4F4285) and soft lavender (#C4B9DE) for a luxurious and calming feel. However, the addition of yellow (#E1A326) in “SALE” makes the offer stand out instantly. The white background (#FFFFFF) keeps the design light and easy to read, ensuring legible typography and messaging. HelloFresh: Agrandir & Source Sans Pro HelloFresh's Black Friday email campaign takes advantage of bold fonts to make an impression and ensure readability. Fonts Agrandir is a chunky sans-serif that dominates the headings, making key messages like "BLACK FRIDAY EARLY ACCESS" stand out. This adds urgency and excitement to the offer. Source Sans Pro keeps the body text clear and easy to read, balancing Agrandir’s bold headlines for a smooth, readable design. Color palette The green-heavy palette (#047A46, #96DC12) perfectly matches HelloFresh’s natural branding while creating a strong Black Friday contrast. The bright green CTA button grabs attention, encouraging immediate action. Meanwhile, neutral whites and soft beige (#FFFAF4, #F5F6F6) balance the boldness, keeping the design clean and approachable. Best Practices to Nail Your Email Fonts Choosing a cool font is great, but choosing the right font will help you distinguish your brand from the rest. 1. Use the right fonts for different text elements To nail your font selection, you need to consider each text element separately. For instance, headlines and body copy require specific fonts to be efficient. To give you an idea, here are the most common text elements and what’s best to choose: Headlines: Use fonts that are easy to read and have great bold options. Verdana is a good sans-serif choice that will make your headings clear. Helvetica is also a nice alternative as it is clean, elegant, and works well for larger sizes. Body copy: Your email copy should favor a very legible typeface to avoid tiring your readers. Serif fonts, such as Baskerville, Garamond, and Georgia, are an excellent option. Sans-serif fonts also work, but make sure that they have a wide spacing. CTAs: Your CTA buttons must be bold to make a statement. Opt for fonts that will stand out and look great in bold. To make them work, choose serif or sans-serif typefaces to create legible buttons. Email signature: Use standard and professional fonts (Arial, Helvetica, Verdana, San Fransisco, etc. ) to make your email signature easy to read. Keep the size between 10 and 12px and avoid decorative styles. 2. Choose the best font combinations You can combine different typefaces to create a beautiful email design when selecting fonts. Nevertheless, when the time comes to “marry” your fonts, you need to make sure they match. The easiest way is to choose typefaces from the same family, like Arial/Verdana or Times New Roman/Georgia. Nevertheless, don’t forget that opposites sometimes attract. So, using a good serif and sans-serif font might be just what you need. To inspire you, here are a few nice font combinations to consider: Helvetica & EB Garamond Roboto & Nunito 3. Add custom fonts What if you want to give your audience a font to remember your brand? You can add custom fonts to make your email newsletters more memorable for your target audience. To use custom fonts, you need an email campaign editor that allows you to insert your favorite typefaces. Many email newsletter software tools, such as Moosend and Mailchimp, allow you to use custom fonts, such as Nunito, Noto Sans, Crimson Pro, and so on. Before selecting a custom typeface, note that not all email clients will support your custom font choices. The ones who will include: Apple Mail iOS Mail Outlook for Mac OS Samsung Mail (Android 8. 0) Of course, some brands will take this to the next level by developing their own fonts as part of their brand-building efforts to power up the customer experience. Here are some businesses that have adopted this practice: Michael Kors: Kors Sans Book Samsung: SamsungOne Netflix: Netflix Sans Below, you can see Netflix’s Netflix Sans in action: 4. Style your typefaces wisely Apart from choosing a font, you also need to decide whether you’ll use different style elements to make your text pop out: Bold: Make your fonts bold to increase the weight of your words. Use this element for headings or short chunks of text to emphasize your message. Italics: Use italics to emphasize important information in your text. You can leverage it for quotes, subheadings, names, etc. Font color: Adding a splash of color to your fonts will make your body text more playful and increase your branding (if you choose your brand colors! ). Below, you can see how GUESS uses different fonts and style elements to create an eye-pleasing message: 5. Be consistent with your fonts If you have a regular mailing schedule, your audience will expect emails with common elements, such as your logo, color palette, brand tone, and so on. The same applies to your fonts. Don’t use different typefaces for every campaign you send, as this will prevent your reader from establishing a sense of continuity with your brand. Find the ideal combo and use it for your weekly newsletter. Of course, you can keep special font combinations for rare occasions like a Black Friday sale or Christmas email marketing promotion to make a difference. Best Email Fonts for Stunning Campaigns Choosing the right fonts for your newsletters might seem like a lot of work, and it may be if you want to find the best typeface combination for your brand! To nail your font selection, you can experiment with your campaign typefaces until you find the ones that suit you and your readers best. Of course, some A/B Testing may be necessary, but creating converting campaigns already requires you to try different elements and optimize your emails. So, in a nutshell, choose fonts that favor legibility, are email-safe, and align with your campaign's goals. If you want an advanced tool to help you smooth out the process, you can try Moosend. Just ensure you register for an account and are ready to roll. Frequently Asked Questions (FAQs) Short answers to important questions about email fonts. 1. Should I use more than one font? Multiple fonts will help you create unique messages that look sophisticated and are fun to interact with. As a rule of thumb, use up to three different fonts to avoid confusion and inconsistencies. You can have various font combos like serif/serif, sans-serif/serif, sans-serif/sans-serif, and so on. 2. What is the best email font size? It depends on the text element. You can go up to 36 pixels for headlines, but keep your overall newsletter design and email element sizes in mind. A font size between 10 and 14px is great for your body copy, while your footer text can be between 10 and 12px. 3. What is the ideal font spacing for emails? Letter spacing depends on your chosen font, as font families have various character widths. Try not to choose typefaces that don’t have a big positive or negative spacing value to maintain good legibility. 4. What is the ideal line spacing? The ideal line spacing (leading) depends on the font and content type, but a good rule of thumb is 120% to 145% of the font size. For body text, a 1. 4x to 1. 6x line-height (or 140%-160%) improves readability. For headings, slightly tighter spacing (1. 2x or 120%) keeps the design compact and bold. Proper line spacing prevents clutter and ensures text is easy to scan, especially on mobile. 5. Can I use style elements with my fonts? Using styling elements such as bold, italics, and font colors depends on your email newsletter design and whether you need to emphasize specific chunks of text. For headlines, you can use the bold version of your selected typeface set. 6. What are the best email fonts? Based on their legibility and email client compatibility, the best fonts for email newsletters are the web-safe (email-safe) typefaces, including Arial, Verdana, Georgia, Helvetica, and Times New Roman. Nevertheless, you can utilize web fonts like Open Sans and Roboto, but don’t forget to set a fallback font. 6. What are the default fonts for desktop email clients? Each email client has different default fonts to display your text. Gmail uses Arial, Apple Mail has Helvetica, and Microsoft Outlook utilizes Calibri. 7. Why should I use standard fonts? Standard fonts are perfect for emails, web pages, and documents because they ensure consistent display and easy readability across different devices and platforms. Some of the most popular fonts include Times New Roman, Georgia, Arial, Helvetica, Verdana, Tahoma, Courier New, Roboto, San Francisco, and Segoe UI. --- ### 12 Great Email Signature Examples And How To Create One > Want to craft a signature your email readers will never forget? Look at these great email signature examples to get inspired: - Published: 2021-11-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-signature-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Want to add an exciting twist to your email communications? Then it’s time to update your signature. Here, we’ve gathered some excellent email signature examples with valuable tips on how to craft yours! Undoubtedly, email marketing is one of the most effective communication tools nowadays. By 2025, the number of emails sent and delivered daily is estimated to reach up to 376. 4 billion. This information is useful for professionals and marketers who interact with valuable contacts for work-related purposes, whether they’re customers, colleagues, or business partners. Seize the opportunity to showcase your personal and business brand to your audience during email interactions by including a sort of online business card at the bottom of your emails - the well-known email signature. Throughout this guide, you’ll find some of the best email signature examples to get inspired. What Is An Email Signature? An email signature is a block of text and/or visuals placed at the end of an email with important details about the sender, such as name, job title, and contact information. The purpose of this signature is to draw the recipients’ attention so that they know straight away with whom they interact. Besides, many professional email signatures include logos, campaign banners, or promotional links to increase brand awareness and generate new leads. The above image is a great example of a new-age email signature. By adding this call-to-action button, the sender directs readers to an event registration page to convert them. Of course, good-old signatures still count if you want to give readers a good impression after the sign-off. Source Why Do You Need An Email Signature? So why should someone spend extra effort to design an eye-catching email signature? Here are the most significant benefits: Increase Brand Awareness If you align your email signature with your brand elements and colors, then you’ll most likely create an impact for your business and personal brand. Think about it; the more viewers interact with these assets, the easier it gets to recognize them in the long term. So apart from your info, don’t hesitate to share your company logo, as well. For corporate emails, you can create similar email signature templates for all employees to ensure consistency across all your communications. Promote Your Campaigns Many professionals use their email signatures to promote some of their latest offers and campaigns. Why not use that opportunity for your own sake, too? To make the most of this practice, it’s essential to identify what is best to share with your email readers to convert them. Overall, this method can work miracles if you create an effective design followed by a CTA that pops out, convincing readers that it’s worth their clicks. Get Better Outreach Adding a descriptive email signature is essential for certain occupations, such as sales or customer support reps. Want to help your readers reach out to you more easily? Then insert a booking link to schedule a demo or a session when you see fit. Overall, a well-crafted email signature is an excellent tool for professionals that communicate via email to attract the right audience in ways that can boost their brand. What Should You Include In An Email Signature If you’ve already started to imagine your new signature and you’re wondering what you should add to it to make it more efficient, here are some essential or optional elements to consider: First and Last Name The primary information to display in your signature is your full name so that the email recipients know straight away who you are. Place it on the first line of the signature using a clear, easy-to-read font. You can also mention your preferred pronouns. Job Title and Company Name You can continue with your job position and your company’s name. This way, you add authority to your correspondence and give the reader more information about you and your role in the business. Contact Information How will the recipients know how to contact you if needed? If you want to give them more ways to reach out - apart from the email you used, of course - add the rest of your contact information, such as your phone number, to show them that you’re available. You don’t necessarily need to add the current email address. Company Logo And/Or Photo Images and visuals can also help enhance your email signatures. First off, you can use a professional headshot to draw the readers’ attention. You can also add your business logo to showcase your brand even more. If you decide to include both, make sure that they are placed thoughtfully in the email signature block, and avoid overstuffing it. Social Media Buttons Adding your social media links to your email signature is an excellent idea. For example, LinkedIn is a powerful tool for professionals. If your readers click on this button, they can engage more with your business, and you can start nurturing them through the power of social media marketing. Call-To-Action Again, if you wish to promote one of your latest campaigns or help prospects book demos in no time? Then add a call-to-action to your signature. This way, you’ll generate more leads from daily communications, and you won’t regret it. Disclaimer If you operate in specific industries, like the legal sector, you may also need to add a disclaimer to your signature. This could be a warning that the email can include potential viruses or a legal disclaimer to protect your confidentiality and reduce viability. This list is not extensive. You can also get more creative with your signature. For example, you can include a quote or an eco-friendly reminder to prevent readers from printing your emails if not necessary. Just make sure that your email signature contains all the essential information a subscriber will need to stay in touch or take further action. Email Signature Examples Per Profession You might be wondering how all those features can come together to create a beautiful result that will boost your branding efforts. Here, we’ve gathered some examples from different professions to drive inspiration from: Marketing Manager This is an excellent example for marketers who wish to make the most of their email signature to promote their brand and latest work. Apart from personal info, it contains a website link and redirects readers to the blog. Both are great moves from a marketing perspective. Sales Representative Source As a sales representative, it’s best to include elements in your signature that can help you nurture your contacts and increase your sales. The “Shop online” and “Schedule a meeting” buttons can do the trick here. So do the YouTube video links demonstrating the products. Graphic Designer Source As a designer, you should seek ways to demonstrate your creative mindset through your signature. Here, the minimal design and the company logo give a snapshot of your aesthetics. Plus, the social media buttons prompt readers to click on them and find out more about your work. Real Estate Agent Source A real estate agent can benefit from adding a descriptive signature at the end of their emails. You can create one like the above to bring more customers to your business. What should stand out in your case is the contact information to help them reach out to you in no time. Teacher Source If you’re a teacher, create a signature design with a clean layout like the one above. Choose a toned-down photo with a big smile to show how friendly you are and win them all! You can also go for a simpler version, excluding your image, to minimize unconscious biases. C-Level/Executives As a business leader, you should invest in a professional email signature more than anyone. Why does this example work? It has a powerful headshot, and the orange banner with the social media icons draws your attention at first sight. Content Marketer If you’re a blogger or content marketer, don’t neglect to add a CTA directing readers to your blog. This way, you’ll generate new leads and boost brand awareness just by creating a simple email signature. Engineer Who said that engineers don’t need a fancy signature? Create one by adding your personal touch or go the safe way, including your brand logo and basic information. College/University Student If you’re a student, you can also get creative with your email signature design if you want to allow readers to learn more about you. This is an excellent example, with a download link where the recipient can get the student’s CV. How To Create An Email Signature From Scratch Now that you’ve seen all these professional email signature examples, you probably want to craft yours to impress and nurture your email subscribers. Here, we’ll share some valuable tips on how to create effective signatures that convert: 1. Pick the Elements You Want to Showcase First and foremost, it’s essential to choose what you want to include in your signature, apart from your personal and contact information. Remember to align the additional assets with your business or personal goals. This is part of the email signature marketing process. If you look at the examples we shared earlier, people with different job positions prioritize other features. What do you want to share with them? Is it your latest blog post, or is it a “Book a demo” call-to-action? You can also revisit those embedded links from time to time, primarily if you operate in marketing or sales, with the latest versions of your products and new campaigns. 2. Create a Simple but Eye-Catching Design Now that you’ve decided what you want to include, it’s time to design your business email signature. Craft a clear layout making the most of spacing in balance with the rest of the email design. Place the essential information about you on the top and continue with the marketing assets below. You can use a tool like Canva to make your email signature in simple steps. If you’re not a design guru and find it challenging to craft an attractive pattern, you can also find ready-made professional email signature templates from well-known tools. We’ll mention them later on. As for the next part, fonts such as Tahoma, Georgia, or Arial are the best choices for you to make it more readable and crisp. 3. Demonstrate your Brand Identity If you want to make your brand stick in your readers' minds, align your signature design with your brand elements. Choose colors from your palette for the email signature banners, dividers, or other assets. And of course, don’t forget to add your company logo. Plus, in the case of businesses, you can create a signature template for all your employees. This way, if your contacts receive emails from different business departments, they will be able to recognize the sender company faster, which can benefit you down the road. 4. Create an HTML Email Signature When you’re ready to upload your signature to email clients, such as Gmail, Yahoo, or Microsoft Outlook, make sure to follow the process of each one of them. Once you insert your signature it will appear in every new email you craft. Plus, it’s important to ensure that your signature is responsive for the email clients you’re sending to, to avoid hurting the user experience. You can achieve this by writing a signature in HTML. Don't know how? There's a solution for you in our next step. 5. Try an Email Signature Generator We get that not everyone is a design or HTML aficionado. Apart from crafting your own signature from zero, you can use a tool with ready-made signature templates to save time and secure maximal results. Templates by WiseStamp Here are our suggestions for email signature generators to save a little more time from research. If you want a quick free fix, you can also check Hubspot’s free email signature generator. Browse the features and templates of each platform to find the best fit for you. Newoldstamp WiseStamp Gimmio MySignature 6. Track Your Analytics Let’s imagine that you’ve added a CTA with your latest campaign. How can you learn how these assets perform and if they really bring the leads you are dreaming of? By adding UTM parameters, you’ll be able to efficiently monitor their success. If you figure out that they don’t bring the traffic you expected, you can try altering some elements. For instance, you can create a CTA that pops out more using bright colors or tweak the copy. However, if your additions are not relevant or valuable, consider replacing them. 7. Ensure Mobile-Friendliness Did you know that approximately 41. 9% of emails are opened on mobile devices? When creating your email signature, it’s important to ensure that you won’t deliver a messy email to your mobile users. Find ways to optimize your signature for mobile devices. For example, you can go with a more vertical design with the necessary spacing. Plus, avoid writing very long sentences, as the text might break. Create Your Professional Email Signature Today! Hopefully, we gave you some inspiration through our email signature examples to create your new business trademark. Whether you operate in a small business or a large corporation, make the most of your signature block to showcase your brand and work. Once the leads start flowing your way, you’ll be more than grateful for this choice. Plus, if you’re on the hunt for an all-in-one email marketing solution, we’re here to help! Sign up for a Moosend account today and start playing around with our great features. --- ### How To Do Email Marketing For Small Businesses [2025] > Want to learn more about email marketing for small businesses? Find out the best tactics and which email marketing services to choose. - Published: 2021-10-29 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-small-business/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner As a small business owner or leader, you’ve probably figured out that email communications can help build long-lasting and beneficial relationships with customers. According to recent email marketing stats, 49% of consumers said that they’d like to receive weekly promotional emails from brands they adore. So if you’ve just launched an eCommerce store or any other type of small business, it’s an opportunity worth seizing. Discover how to leverage email marketing campaigns and give your brand the word-of-mouth it deserves. In this guide, you’ll learn: The benefits of email marketing for your business How to build an email marketing strategy into your small business from scratch The tools you need to make everything happen Let's go! What Is Email Marketing? If you’ve landed here to learn this process from zero, here is a quick email marketing definition for beginners: Email marketing is a business strategy that uses the power of email channels and messaging to nurture and convert existing and potential buyers. The top email types sent are promotional, newsletters, and transactional campaigns. So as a marketer or business leader, you can share your latest company updates with your target audience and special offers to keep them satisfied. Plus, automated triggered emails will help verify customer actions, such as signups or purchases. Benefits Of Email Marketing For Small Businesses As you can understand, this digital marketing practice comes with many assets. Let’s have a look at the most prominent: Sales & ROI Email campaigns have been linked with high email marketing ROI. By crafting newsletters with offers and product updates, you increase the likelihood of converting your subscribers. This practice is even more effective when you personalize these campaigns. For example, you can send recommendations to users based on previous purchases. Or you can experiment with cross-selling and upselling; show buyers a different series of products/services you want to boost that can prove valuable to them, and who knows, they may become fond of them soon. Brand Awareness If you wish to elevate your branding efforts, apart from social media that can be game-changing by all means, you can resort to marketing campaigns, as well. Dare to share your mission and vision with customers and prospects and show them what you’re made of. Plus, feel free to inform them about your latest news and updates and sprinkle your brand assets throughout the email newsletters so that they stick to readers’ minds. Need an example? Here’s an excellent one by Dims: Subject Line: See how they styled it: Eave Desk. Customer Relationships Through email newsletters, you can find ways to connect with consumers on a deeper level. To gain their trust and achieve customer retention, communicate with them regularly using relevant and meaningful content. Take into account that business values matter a lot in your brand positioning. As long as you treat consumers with empathy and respect, they’ll be more likely to stay with you for good. Build a brand voice your old and new customers can identify with and share your mindset via your email communications. Authority & Credibility If you want to position yourself in your market, you can also craft newsletters that check the boxes of the so-called “though-leadership. ” How? By creating or assembling content that will show them you are up-to-date with the latest trends in your field. Having a content marketing strategy in place is going to work miracles in this process. You can share blog posts, reports, or infographics with your customers through email to make them feel safe with you no matter what your service/product is. Email Marketing For Small Business Growth: The Must Dos If you’re at the point of sending your very first business emails to your customers, let’s see the primary steps to follow: Define Your Email Marketing Goal First off, before creating those emails, it’s best to ask yourself: What do I want to achieve through email marketing? What should I share with my audience to draw their attention and benefit both sides? The answer to those questions will help you build your campaigns more thoughtfully, with customer needs in mind. After this process, decide what email types will prove more valuable based on your business needs. For example, if you want to increase brand awareness, create an email with business updates and why your buyers should engage with you in the long run. Or, if you wish to increase your sales during a particular season, build a promotional email with a temporary discount/coupon for top buyers. Grow Your Email List But how can you collect emails from customers and prospects? Firstly, let’s clarify that to send emails to consumers, you should get their opt-in first, which is briefly the permission to mail them. Here are two easy ways to build your email lists: Signup Form Invite your customers to subscribe to your newsletter through a dedicated section on your website. Make sure that the subscription form is easy to find and complete. You can also make it appear in the form of a pop-up a few seconds after the user lands on your website, but make sure it doesn’t disrupt the whole experience. Look at this example by Kate Spade New York: If you want to make it more intriguing for customers to join, give an incentive such as a discount or free shipping on their first order. Lead Magnet Another smart way to gather email addresses is by crafting lead magnets. Give something to customers for free in exchange for their email addresses. This can be a blog post, a webinar, or even a report. It’s up to you to decide that will attract your target customers based on your niche market. So put the lead magnets at a prominent place on your website and share them with your social media followers to gain more traction. Craft Emails That Convert What makes for a successful email? Is it the copy, the design, or the incentive it gives to customers? Well, it’s all of these, and even more, combined cleverly and uniquely. Let’s break it down to the essential elements: A catchy subject line that reflects the topic of the email A branded and well-crafted design that stands out Well-thought and convincing copy that embraces your brand tone A call-to-action button that stands out, written in active language You can get as creative as you wish and experiment with different design elements and copy lines. When you start noticing some trends, capitalize on them to thrive. Keep An Eye On Results So once you’ve sent those campaigns, it’s time to see how they performed and if you’ve met your KPIs. It’s not easy to do this with every email type, as some goals are vaguer than others. However, even if it’s tough to measure brand awareness, it’s possible to see how many people opened an email campaign and how they interacted with it to discover their behavior and preferences. Later on, we’ll share how to utilize marketing tools like Moosend to track your email marketing efforts and which metrics to monitor. Stay tuned! How To Do Email Marketing As A Small Business The tactics mentioned above will be essential if you want to reach out to a small number of subscribers through your email service provider, such as Gmail. However, if you want to take email marketing more seriously, this won’t be enough. We’ve gathered some top practices for those who want to make a difference through this marketing channel. 1. Get An Email Marketing Solution Creating email campaigns that will stand out in your subscriber’s inbox is not always a piece of cake. There’s a lot to consider: design, coding, and email deliverability are just part of this list. So if you don’t want to see your emails ending up in spam and hurting your authority, it’s essential to find an all-in-one email marketing tool with excellent deliverability records to accompany you through this journey. Most of these email newsletter software offer premade email templates or intuitive builders to craft lovely emails in simple steps. They also have list-building features and offer integrations with other CRM or marketing stacks for maximum productivity. Not to mention how impactful their automation tools can become for your daily operations. 2. Set Up Automated Campaigns Continuing with marketing automation, by nurturing your audience at certain critical moments during the customer journey, you’ll build strong relationships with them. Decide which points are more crucial for your business and set up automated workflows accordingly. For example, welcome emails usually receive high open rates, and they offer an excellent opportunity to make a great first impression on customers and subscribers and win them over. Abandoned cart emails and re-engagement campaigns can also lead to valuable conversions. 3. Know Your Subscribers As a marketer, you know how crucial learning your target audience is to create relevant experiences for them. Analyzing your buyer personas will help you craft campaigns that will speak in a way that resonates with them. For example, if you target millennials, you’ll use different language and references, even visuals, compared with baby boomers. On the other hand, if you fail in this process, you may cause unsubscribes and a high spam rate. And worst of all, your loyal customers may lose faith in your brand. 4. Try Customer Segmentation Once you’ve spotted your top buyer personas, you’ll probably realize that not every customer will identify with the same email content. To create personalized email experiences, you can try list segmentation. Considering how powerful personalized marketing is nowadays, this method is an absolute must for many businesses. For example, you can divide your customer into different lists based on criteria such as demographics or geographic data. For instance, if your buyers live in other countries, you can schedule various offers for them with higher chances to convert based on location. 5. Monitor Your Analytics In the previous section, we mentioned the significance of tracking how your emails perform. This way, you’ll learn how effective they are and what you should improve to increase conversions down the read. Here are some primary email metrics to monitor: Open rate: How many subscribers open your emails Click-through rate: The number of subscribers that click on the email Spam rate: How many emails end up in the spam/junk folder Unsubscribe rate: The number of readers that unsubscribe from your lists Bounce rate: How many emails didn’t end up in the recipients' mailboxes Once those metrics are more precise, your campaigns will ultimately improve, resulting in a higher email ROI. 6. Conduct A/B testing Sometimes, you have various ideas about your email copy and each of them seems effective. If you’re unsure of certain parts of your emails and whether they will attract buyers and fulfill your goals, you can conduct A/B testing. You’ll test different versions of an email component through this method, such as your subject line, and see which one performs the best. The one that prevails will be sent to your email readers. Helpful, isn’t it? 7. Experiment with Email Content Do you know what type of content or design style can delight your customers? Once you define the brand details you want to sprinkle throughout the email, it’s time to play around with the rest of the visuals and copy lines to see what gets the most clicks. For instance, insert a vivid GIF that showcases a product to prompt readers to give it a try. Or share some top thought leadership articles to show your authority. You can also include social media buttons, directing to LinkedIn, Instagram, or other platforms you use, to keep nurturing them through additional channels. 8. Ensure Responsiveness Across Devices Last but not least, ensure that you offer a seamless user experience to all customers no matter what device they use. The goal should be to convert those who navigate through their mobile devices or tablets, too. Otherwise, you might lose valuable customers because of confusing experiences. And now that we’ve presented you with all these fantastic techniques, we’ll share some of the best platforms that will enable you to streamline your email marketing efforts. 5 Best Email Marketing Services For Small Businesses Here, we focus on five email marketing platforms offering free plans to get started. Once you make yourself comfortable with this marketing method, you can upgrade according to your requirements. Moosend Pricing: Paid plans start at $9/month, 30-day free trial Best for: eCommerce, SaaS, bloggers, agencies, publishers Moosend is an excellent choice for small businesses. By using its sophisticated drag-and-drop editor and premade templates, you can design beautiful emails that will impress your customers. Landing pages and signup forms are also a part of the package. Its functionality for automated emails is seamless; you can create your workflows or pick one of the ready-made automation recipes. You can also build highly segmented email lists to deliver relevant, personalized experiences that matter. The analytics and reporting capabilities are top-notch, letting you analyze the performance of your campaigns without any doubt. And the best part - Moosend has a sender reputation of 98%, meaning your campaigns are not likely to end in someone’s spam folder. Overall, it’s one of the most affordable marketing solutions - try Moosend for free and upgrade as your subscriber database grows to access more enhanced tools, like custom reporting. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Best for: Publishers, eCommerce Another option for you, prevalent in the email tech scene, is Mailchimp. Apart from design features, like a landing page builder, it has complex email automation capabilities so that you can create emails such as drip campaigns or welcome series for your new subscribers. Plus, it offers advanced segmentation and behavioral targeting options. Mailchimp offers various integrations with popular platforms to ensure a unified marketing experience, combined with a CRM solution. It has thorough analytics and reporting tools to monitor the performance of your campaigns and a smart recommendations tool for more advanced personalization. As for the pricing, if you have up to 500 contacts you can start for free but with limited tools. If you want more features, you can continue with the Standard plan at $20 and move with a custom plan if you wish. GetResponse Pricing: Paid plans start at $15/month, free plan Best for: Publishers, eCommerce Let’s move to GetResponse. You can get a free plan with basic features if you have up to 500 contacts on your list. With a paid plan, you get access to marketing automation, eCommerce features, and web push notifications, among others. When acquiring a custom plan, you can also use SMS marketing capabilities and dedicated customer support. Moreover, with GetResponse, you get access to spam testing to ensure a low spam rate. Overall, it’s a user-friendly platform so if you have a small list, it’s an excellent option for you. Hubspot Pricing: Paid plans starting at $50, free plan Best for: Any industry type If you need more than an email marketing platform, then Hubspot is the go-to solution for you. Hubspot can provide CRM and lead tracking tools to monitor a customer’s interactions with your platform. It also gives you a chatbot setup to stay in regular contact with your audience. Hubspot lets you craft beautiful newsletters with customizable premade templates and advanced marketing automation options. Even though you can kick off for free, this platform can get pricey if you want to acquire more sophisticated features. Brevo (Formerly Sendinblue) Pricing: Paid plans start at $25/month, free plan Best for: Publishers, agencies, eCommerce Finally, we present you with Brevo. Apart from the essential email features, this platform offers SMS marketing opportunities for greater outreach. Plus, you can create HTML templates to promote your brand and business through its drag-and-drop builder. Overall, this service has everything you need, from transactional emails to landing pages to increase your leads and website visitors. You can select the free plan from unlimited emails but up to 300 a day. If you want to upgrade, then the starting point is $25 monthly. This list is not extensive; tune into this comprehensive guide to learn more about other top email marketing services such as Constant Contact, AWeber, and MailerLite. Email Marketing For Small Businesses Achieved! We understand that building an email marketing plan can be challenging for a small business, especially if you’re tackling it for the first time. But when you find the appropriate tool, you’ll be surprised by the opportunities this tactic can offer you, both in terms of ROI and business growth. So join us and make email marketing your superhero! And by the way, our team here at Moosend is here to get you started the best way possible. Sign up for an account today and try our unique features. --- ### The 9 Best AWeber Alternatives For 2025 > Looking for AWeber alternatives to power up your email marketing? Here is a list of the best ones, including description and pricing. - Published: 2021-10-25 - Modified: 2025-05-22 - URL: https://moosend.com/blog/aweber-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner Are you looking for AWeber alternatives to maximize the email ROI of your business? Below, we’ve listed the best tools and why to choose them. The return on investment for email marketing is $42 for every $1, according to recent email marketing statistics. Companies are aware of the vast impact email marketing can have on their digital marketing efforts. And because of this value potential, finding the right software to fit your email hosting needs is more important than ever. With over 100,000 small business clients worldwide and over 20 years in the business, AWeber is a popular email marketing tool. But while it’s popular, it might not be the exact right tool for you. The good news is that there are many email marketing software available. Read on to find free and paid AWeber alternatives to send beautiful marketing campaigns, segment your email lists, and run A/B tests (among other features! ). Why Are People Looking For AWeber Alternatives? AWeber is a solid contender to other tools because it offers many features at a reasonable price, going well beyond your standard email marketing platform. However, there are a few reasons why AWeber might not be the best tool for your business. One is the price. While AWeber has a free plan, it only lets you have up to 500 subscribers, and some features, like split testing, are not available. And its Lite plan, which starts at $15/month for up to 500 subscribers, is on the higher end of the spectrum compared to other alternatives. The other drawback is the function to import subscribers, which at times can cause friction. As AWeber is a permission-based service, subscribers will need to agree to receive information from you to join a list. For instance, if a subscriber signed up over a year ago, or you have not emailed them in a while, then it becomes less likely a subscriber would remember you. AWeber recommends not importing subscribers if you haven’t emailed them within the last six months. This might be an issue for some businesses. Alternatives To AWeber: Comparison Table Before we dive more into each alternative, here is a brief comparison. Key features Pricing Free Plan/Trial AWeber Built-in Canva integration $15/month 14-day trial Moosend Advanced audience segmentation $9/month 30-day trial HubSpot Free CRM $20/month Yes (limited) Mailchimp Ready-to-use campaign templates $20/month Yes (limited) Brevo Dynamic content based on contact information $9/month Yes GetResponse Built-in conversion funnels $19/month Yes (limited) Constant Contact Scan-to-join QR code to add to printed materials $12/month 14-day trial Mailjet Free SMTP server $17/month Yes Campaign Monitor Branded emails with lockable templates for teams $12/month Yes (very limited) MailerLite Email open rate for different locations $10/month Yes 9 Best Alternatives To AWeber To Check Out Right Away Moosend – Best email marketing service overall HubSpot – Great if you need an all-in-one marketing tool Mailchimp – Solid segmentation and A/B testing options Brevo – Great automation features GetResponse - Best for A/B testing Constant Contact – Excellent customer support Mailjet – Combined with transactional SMS Campaign Monitor – Great for enterprises MailerLite - Fine-tuned email deliverability 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, publishers, bloggers, agencies Unique feature: Advanced audience segmentation Moosend offers affordable email marketing that supports the growth of your business without depleting your marketing budget. You get unlimited customer segmentation across all versions, even as a free user. If you’re an online store or agency, you’ll enjoy the easy list management and sales funnel-based targeting features. With the use of Moosend’s segmentation functionality, you’ll be able to increase your open and CTR quickly. Using their automation builder, you can easily program repetitive tasks to save time and increase lead generation. The best part? The automation builder is available at every pricing point, making it a more affordable option than AWeber. Whether you’re a newbie to the world of email marketing or you’ve sent thousands of newsletters, Moosend can help your business. It features an easy-to-use drag-and-drop email editor so you can create professional newsletters that look good on any device, even if you have zero HTML knowledge. The analytics tool allows you to create comprehensive reports so you can save time while making informed decisions. To sum up, Moosend is an affordable, advanced choice for beginners and top marketers, with email newsletter templates for every need, top segmentation options, and top-notch customer service. It also enables you to create landing pages, starting with an easy-to-use landing page builder and templates. Features Free email newsletter templates - and fully customizable Advanced marketing automation to save time Email list segmentation for better personalization Landing page builder to power up your conversions Subscription forms to boost lead generation Multiple integrations to streamline your business processes, through API or Zapier Real-time reporting and analytics to track your success Pricing Moosend pricing starts at $9/month, giving you access to all features. You can sign up for a free account to try out its capabilities like sending unlimited emails, creating forms and automation workflows. No credit card is required. AWeber Moosend BEST FEATURE Built-in Canva integration Sophisticated automation options BEST FOR INDUSTRY Marketing and advertising eCommerce businesses, agencies, publishers, and start-ups CONS Not a fully-fledged SMTP platform Not as many integrations PRICE Starts at $15/month Starts at $9/month FREE PLAN 14-day trial 30-day trial (Sign up here) CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Knowledge base, webinars, video tutorials & support through all communication channels (email/live chat/phone) Try Moosend 2. HubSpot Pricing: Paid plans start at $20/month, free plan Best for: Small and medium-sized businesses in any industry Unique feature: Built-in free CRM HubSpot is an all-in-one CRM platform with marketing, sales, and service capabilities. With features such as email marketing, landing pages, marketing automation, live chat, and forms builder, HubSpot goes well beyond regular email marketing software. The real strength of HubSpot’s marketing email tool is that it comes natively built on a CRM platform that helps marketers create connections and tailor their content to their audience’s needs. With HubSpot’s email marketing feature, you can quickly develop professional-looking email marketing campaigns that look great on all devices, including mobile. Their intuitive drag and drop editor lets you customize your layout, add calls-to-action and images, and modify your content and colors to match your brand. Features Dozens of pre-designed and customizable templates Email campaigns with A/B tests and time zone based sending In-app quality assurance tools Free access to signup forms, pop-ups, and the landing page builder Analytics dashboard made to help you optimize your campaigns Various integrations, including WooCommerce, WordPress, Shopify, etc. Sales and customer support offices around the world and in multiple languages Pricing You can start with a free plan covering a span of marketing tools, such as email marketing, CRM, list segmentation, reporting dashboard, email reply tracking, and more. The free tier limits you on the number of emails sent, not per contact, and lets you send 2,000 emails per calendar month. For additional features, like removing the HubSpot branding, you’ll need to upgrade to the Starter plan. Finally, paid plans start at $20 monthly. Aweber HubSpot BEST FEATURE Built-in Canva integration Generous free CRM BEST FOR INDUSTRY Marketing and advertising Small and medium-sized businesses in any industry CONS Not a fully-fledged SMTP platform Higher starting price PRICE Starts at $15/month Starts at $20/month FREE PLAN 14-day trial Yes CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Phone, email, ticketing, extensive knowledge base, academy courses 3. Mailchimp Pricing: Limited free plan, paid plans start at $20/month Best for: Businesses that are just starting Unique feature: Ready-to-use campaign templates Mailchimp needs no introduction. Founded in 2001, while it may not be the first, it’s arguably the best-known email marketing platform. Mailchimp is a good starting point for beginners because it has a very easy-to-use interface, and its free plans cover most basic needs. One of Mailchimp’s best features is its analytics dashboard, which combines simplicity with powerful reporting. Mailchimp, like similar tools, lets you manage your subscribers, generate custom reports, view delivery success rates, optimize for open and click rates, and track emails. It also comes with pre-designed templates that you can tweak to fit your brand. Features Marketing CRM and social media integrations Pre-built automations and send time optimization Thorough reporting and analytics to track your success Cross-device email testing A/B testing feature for email optimization Mobile app Pricing Mailchimp’s free plan has all the multichannel tools you need to start, like an email builder, forms, and landing pages. The free plan includes up to 500 contacts, with 2,500 sends per month and a daily limit of 500. More significant databases and businesses that require special features, like customized branding and 24/7 support, will need to move to the Standard plan, which starts at $20/month for up to 500 contacts. Aweber Mailchimp BEST FEATURE Built-in Canva integration Ready-to-use campaign templates BEST FOR INDUSTRY Marketing and advertising Agencies, eCommerce CONS Not a fully-fledged SMTP platform Not affiliate marketing friendly PRICE Starts at $15/month Paid plans start at $20/month FREE PLAN 14-day trial Yes CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Guides and tutorials for the free plan, email and chat support for paid plans, phone and email support for premium plans Read our Mailchimp Analysis 4. Brevo (formerly Sendinblue) Pricing: Freemium plan, paid plans start at $9/month Best for: Publishers, marketing, and advertising Unique feature: 60+ templates available in the free plan Brevo is another great email marketing software that comes with additional options beyond email marketing, like SMS marketing, live chat, and a shared inbox to keep your teams organized. It has a simple and user-friendly interface and offers a wide variety of integrations. Plus, you can use Brevo to manage your social media marketing, email automation, transactional email, and more. Features Intuitive drag & drop builder Dynamic content that is specific to each email recipient Smaller segments based on your chosen criteria (e. g. , gender, geography, purchase history, etc. ) Push notifications A/B testing and machine learning-powered send time optimization Pricing Brevo has a free version that lets you send up to 300 emails daily (9,000 a month). To get over the email limitation, you’ll need to move to a paid option, starting at $9/month. A paid plan will also give you more features, like A/B testing, removing the Brevo logo, and advanced statistics. More expensive options give you more tools, phone support, and priority access to the support team. Aweber Brevo BEST FEATURE Built-in Canva integration Dynamic content based on contact information BEST FOR INDUSTRY Marketing and advertising Publishers, marketing, and advertising CONS Not a fully-fledged SMTP platform Slow customer support PRICE Starts at $15/month Starts at $25/month FREE PLAN 14-day trial Yes (300 emails/day to unlimited contacts) CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Email support and API & plugins for the free plan, phone and chat support for paid plans (only the first 60 days for the free and Lite plans) Read our Brevo Analysis 5. GetResponse Pricing: Paid plans start at $19/month, free plan Best for: Marketing and advertising Unique feature: Built-in conversion funnels GetResponse is another excellent alternative for AWeber with all the email marketing and automation features businesses need to streamline their campaigns, like drip or retargeting. Overall, it’s an affordable solution, offering a free plan for companies with a short email list. And it is not only limited to emails but serves several aspects of your inbound marketing strategy. Apart from the opportunity to create beautiful and responsive emails in simple steps, you can also A/B test your content and manage your lead generation. It also offers advanced segmentation features to send highly personalized campaigns. Features Mobile-responsive email design Email builder and landing page features ROI and SEO analytics Lead scoring and nurturing tools Email deliverability management Paid ads creator for Google, Facebook, and other social media Pricing If you have a list of up to 500 contacts, you can sign up for a free plan and access some basic but decent features to leverage your marketing efforts. Then, standard plans with premium features start at $15. 10, including tools for email marketing, lead generation, and sales. You can also request a custom plan to access extensive support and monitor your business growth in one place. Aweber GetResponse BEST FEATURE Built-in Canva integration Built-in conversion funnels BEST FOR INDUSTRY Marketing and advertising Marketing and advertising, Mid-large companies CONS Not a fully-fledged SMTP platform Automation for higher-tiered plans PRICE Starts at $15/month Starts at $19/month FREE PLAN 14-day trial Yes (500 contacts - 2,500 newsletters) CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Help center, live chat, email support in 8 languages, blog, and resources Check GetResponse 6. Constant Contact Pricing: Paid plans start at $12/month, 60-day trial Best for: For small businesses in any industry Unique feature: A scan-to-join QR code to add to printed materials Constant Contact is a popular email marketing tool that, like other options, also comes with tools to set up an online store, create a website, and use social media to bring new leads to your site. One of their best features is the ability to promote your event, collect registrations 24/7, sell items, and easily track details. Constant Contact is a bit limited when it comes to email marketing automation, though. The visual builder applies to their drag-and-drop email builder and the autoresponder sequence. However, there’s no visual workflow builder, so it can be a little challenging for some. Finally, it doesn’t offer a free plan, just a free trial. Features Categorization via tags Segmentation of contacts by targeted lists Integrates with Outlook and other industry-leading CMSs Custom fields to store as much contact info as you want Automatic email list cleaning to remove duplicate contacts Pricing While Constant Contact doesn’t have a free plan, it offers a free trial for 60 days with access to all features. The premium tier’s price is based on the number of contacts you have. The Lite plan starts at $12/month, with the monthly email sends being 10x your contact allowance. With higher-tier plans, you’ll have access to more advanced features. Aweber Constant Contact BEST FEATURE Built-in Canva integration A scan-to-join QR code to add to printed materials BEST FOR INDUSTRY Marketing and advertising For small businesses in any industry CONS Not a fully-fledged SMTP platform Limited when it comes to automation PRICE Starts at $15/month Starts at $12/month FREE PLAN 14-day trial 14-day trial CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Phone and chat support, tutorials, webinars, and a knowledge base Read our Constant Contact Analysis 7. Mailjet Pricing: Paid plans start at $17/month, free plan Best for: Marketing and advertising Unique feature: Free SMTP Server Mailjet is one of the best email marketing tools if you are on a budget but don’t want to give up on some premium features. For example, it generates comprehensive email statistics, so you can see precisely how your outbound marketing emails perform. It comes with a dedicated space for your team, which lets you invite team members and give them specific roles and permissions to control what they can access. As with other alternatives, Mailjet offers a large number of templates. The Mailjet service also has a free SMTP server to help you send unlimited marketing emails via an SMTP relay. Like Constant Contact, Mailjet also has some limitations regarding automation. For example, you can’t set up automated workflows to send follow-up emails based on whether a person opened your email or not. Features Intuitive drag-and-drop email builder Email template gallery and personalization Subscription forms to build your audience and grow your contacts lists Team collaboration with comments and approvals Data about your customers and create targeted segments Basic automated workflows Pricing The free plan has a limitation of 6,000 emails per month and 200 emails per day but comes with many features. The basic pro plan starts at $15/month and comes with all free plan features, plus online customer support, segmentation, and removing the Mailjet logo, among other features. Aweber Mailjet BEST FEATURE Built-in Canva integration Free SMTP Server BEST FOR INDUSTRY Marketing and advertising Marketing and advertising CONS Not a fully-fledged SMTP platform Limited automation PRICE Starts at $15/month Paid plans start at $15/month FREE PLAN 14-day trial Yes (6,000 emails per month) CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Live support, knowledge base, help center 8. Campaign Monitor Pricing: Paid plans start at $12/month Best for: Agencies and large enterprises Unique feature: Branded emails with lockable templates for teams Campaign Monitor is a respected email software tool. One of its most vital selling points is its templates. There are around 80 Campaign Monitor templates available, and they are all beautiful. Campaign Monitor also has top data segmentation features. It also lets you create customer journeys, so your customers receive your emails after performing a specific action. However, it can be pretty pricey for businesses with medium to large subscriber lists. Features Email templates or custom-made campaigns Customer data to build hyper-targeted segments Personalized customer journeys Full analytics suite with actionable insights Integrations to connect your e-commerce platform, CRM, or website Trigger automatic emails based on interactions from the audience Pricing Campaign Monitor offers a 30-day free trial period of the application, during which time users can access many of the features in the paid version. Premium plans start at $12/month with the Lite plan that comes with all core email marketing features. However, this is limited to a small list of 500 subscribers. For more extensive lists, Campaign Monitor can be pricey. Aweber Campaign Monitor BEST FEATURE Built-in Canva integration Branded emails with lockable templates for teams BEST FOR INDUSTRY Marketing and advertising Agencies and large enterprises CONS Not a fully-fledged SMTP platform Pricey for large lists PRICE Starts at $15/month Starts at $12/month FREE PLAN 14-day trial 30-day trial CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Training videos, interactive webinars, and a live chat. No phone support 9. MailerLite Pricing: Paid plans start at $10/month, free plan Best for: Bloggers, agencies, SMBs Unique feature: Email open rate for different locations MailerLite is a handy email marketing solution, especially for small businesses. Its intuitive, user-friendly interface lets professionals from all backgrounds streamline their email marketing process with exceptional 24/7 customer support. Moreover, it has a free plan for businesses looking for opportunities to grow but not compromise on quality. But, to access more advanced features, you should upgrade to a paid plan. Features Drag-and-drop editor and pre-made templates A/B split testing for higher performance Promotion pop-ups to draw users’ attention Email surveys and click maps RSS emails to nurture your audience and save time Native and API integrations for elevated marketing Pricing As aforementioned, with MailerLite, you can get a free plan for up to 1000 subscribers and 12000 emails per month. However, with this option, you don’t get access to live support and custom-made email templates. Then, the rest of the plans start at $10. As you move higher, you “unlock” more sophisticated features. You can also purchase three add-ons: SitesPro at $10, Dedicated IPs at $50, and MailerPro at $100. Aweber MailerLite BEST FEATURE Built-in Canva integration Multi-user account BEST FOR INDUSTRY Marketing and advertising SMBs, Freelancers CONS Not a fully-fledged SMTP platform No spam/design testing PRICE Starts at $15/month Starts at $10 FREE PLAN 14-day trial Yes (1000 subscribers but limited features) CUSTOMER SERVICE Email/live support, webinars, knowledge base, and video guides available to all pricing options Knowledge base, guides, video tutorials, email, and live support Read our Mailerlite Analysis AWeber Alternatives - Frequently Asked Questions Finally, we’ll present you with some of the latest FAQs about AWeber alternatives: 1. How Long Is the Free Trial of AWeber? With AWeber, you can start with a 14-day free trial and experiment with its features. When you’re ready, you can pay for an upgraded plan to access more sophisticated marketing solutions. 2. What Is the Main Difference between AWeber and Mailchimp? Overall, Mailchimp provides more complex solutions for your email marketing needs, such as send-time optimization, and it's worth it if you have a list shorter than 2,000 subscribers. However, if your business is still in the making and you need something more straightforward, AWeber is a great option. 3. What Makes a Great AWeber Alternative? A great AWeber alternative should be affordable with smart email marketing features like email personalization and automation. They also offer free trials or plans for a certain number of subscribers to get you started. --- ### Email Marketing Vs. Social Media: Definitions, Assets & More > Email marketing vs social media - which one prevails? Tune into this guide to learn more about these methods and how to combine them. - Published: 2021-10-22 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-vs-social-media/ - Categories: Email Marketing - Tags: Email Marketing, Social Media - Levels: Beginner You’ve probably landed here to watch the ultimate battle between email marketing vs. social media. Grab some popcorn and join us on the field! Email and social media have gained substantial popularity in digital marketing. Through both channels, marketers aim to boost brand awareness, increase conversions, and secure customer retention. But are they equally effective at all times? In this guide, we’ll explore their definitions and some of their top uses in a marketing context. Finally, we’ll help you decide how to capitalize on each one based on your business goals and target audience. Ready? Let’s go! Email Marketing Vs. Social Media Marketing: The Definitions Let’s start with the definitions of these two methods: What Is Email Marketing? Email marketing is an efficient online marketing technique that aims to nurture existing and potential customers, increase sales, and generate new leads via emails. The primary email types used for this goal are newsletters and transactional emails. For instance, you can send a seasonal offer to your buyers or a campaign with the latest content from your blog. Most businesses utilize email marketing services to set up beautiful campaigns in simple steps. Plus, email marketing automation and segmentation help marketers build personalized experiences for current or potential buyers. To start messaging those email users, you need to get their opt-in first. Look at this email example by Forever 21: Did you know that Moosend has all the features you’ll ever need to build a finetuned email marketing process and power up your ROI? Try Moosend for free What Is Social Media Marketing? Social media marketing is a dedicated marketing strategy utilizing the power of social media platforms such as Facebook, Instagram, or LinkedIn to promote services/products and build a strong brand presence. Here’s a social media post from the same brand: You can do it both in the organic and paid way. In the first case, you can share your latest content, like blog posts, infographics, or podcasts, to extend your organic reach and bring visitors to your website. Or you can set up targeted ads to get a new audience based on specific criteria, such as age and profession. And Now Off To The Stats You probably need more evidence regarding the efficiency of both channels. Here, we’ve gathered the latest marketing stats for each platform to show how impactful they are: Email Marketing Stats We’ll kick off with a few email marketing statistics: The number of emails sent and delivered daily in 2020 was around 4 billion and is projected to reach 376. 4 by 2025. 47% of marketers stated that email marketing is their most effective channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). Almost half of the consumers (49%) responded that they’d like to get weekly emails from their preferred brands. Consumers marketed via email often spend 138% more than shoppers who do not receive email offers. The average email marketing ROI (Return-on-Investment) is $42 for every dollar spent. As you can understand, it’s worth implementing an email marketing strategy in your whole business plan. Spot the needs of your target buyers and adapt your email marketing messaging accordingly. And sooner or later, the engagement rate will start rising. Social Media Marketing Stats Let’s move to social media. Here are the most informed statistics you need to know: There are over 3. 6 billion users on social media, and by 2025, this number is projected to reach up to 4. 41. Top social media networks are Facebook, YouTube, Whatsapp, and Facebook Messenger. 57% of consumers follow brands on social media to stay up to date with their products and services, and 47% to learn about company news. 91% of consumers following a brand on social media land on the company’s website or app, 89% purchase, and 85% spread a word to their family and friends. 83% of top social media marketers stated that the value of their content is a leading contributing factor for social media success, and 60% said it’s website changes. Hence, whether you have a small business or lead a large corporation, it’s wise to craft a social media plan and make the most of those trends. The Pros Of Each Digital Marketing Channel Undoubtedly, the stats above are impressive. However, if you’ve just launched your own business or you’re looking for ways to optimize your existing strategy, you may be wondering how to distribute your marketing budget. Here, we’ve listed some of the benefits of each method to help you make the right decisions based on your business goals. Email Marketing Benefits Let's dive into the top benefits of email marketing: 1. Personalized Marketing Campaigns Personalized marketing has proven to be a potent tool in the hands of marketers. When you infuse your messages with personalization, you can craft targeted campaigns and secure a high conversion rate. Most email marketing platforms like Moosend offer segmentation features to build email lists based on specific criteria, such as demographics or behavioral data. Send targeted marketing messages to each buyer to maximize open rates. You can even personalize email subject lines to draw the subscriber’s attention at first sight. 2. Nurture Existing Audience Through this marketing technique, you contact email subscribers that have already interacted with your brand. You can send them newsletters with company updates and promotions to build positive relationships and win customer loyalty. For example, set up welcome and onboarding email series to support them at critical customer journey points. Or you can send an informative newsletter with relevant and valuable content. Remember, email and content marketing often go hand in hand, so share your articles and infographics with them to show that you care. 3. Increase Website Traffic Want to boost your website traffic in simple steps? With the appropriate CTA buttons on your emails, you will increase click-through rates and redirect email subscribers back to your website. From there, you can lead them to pages they’ll find interesting, such as product recommendations or customer stories. The more they interact with your website content and assets, the higher the chances they’ll convert. Social Media Marketing Benefits Off to the social media marketing blessings: 1. Reach A Wider Audience With social media marketing, things flow differently. Apart from your followers, who chose to see your updates and posts, each platform’s algorithm will display your posts to other users. This will take place based on network activities or relevant interests. Thus, if you want to broaden your outreach, social media is an excellent option. Moreover, you can target a specific audience through social ads to increase website traffic and lead generation and find new potential customers. 2. Boost Brand Awareness According to the social media stats mentioned earlier, the number of global social media users is massive. So you can’t leave this opportunity unseized. Research your target audience to find their most common social media accounts to nurture buyers wherever they are. People already interested in your brand will keep an eye on your updates on social media. If you share content that resonates with them, and get reactions such as likes, shares, or retweets - as long you’re on Twitter - additional users will get notified about your business and product/services. Digital word-of-mouth marketing is coming to life! 3. Build Customer Relationships Social media channels offer the space for two-way communication. When followers are interested in a post, they will comment and even get a reply from you. By monitoring customer engagement through your posts, you can “listen to” what they like and dislike, which is helpful for your business. Plus, lots of businesses provide customer service through social media, too. This way, you show that you’re available and ready to support them asap. These actions create a sense of community and belonging for your buyers and prospects, which can benefit your brand in more ways than you can imagine. Email Marketing Vs. Social Media: Which One Is Best? The correct answer is - it depends! As you saw above, these methods can serve various purposes. So before making any decision, define your primary business goals and your budget. For example, if you’ve just launched a B2C eCommerce store, you can first start nurturing communications through social media. For starters, no cash is required to raise brand awareness if you go the organic way. But, if your business has recently grown, you’ll need more targeted marketing efforts to sustain and increase your ROI. Use email marketing and send personalized campaigns to your subscribers to move them down the funnel. Or set up social media campaigns to attract a new audience that is likely to convert in the future. How To Combine Email With Social Media Marketing The real magic happens when you find ways to combine those marketing forces. When interacting with your buyer personas in more than one channel, you build ongoing communication that can prove to be super handy for you. Here are some marketing ideas to consider: 1. Add Social Media Icons To Your Email Marketing Campaigns First off, when crafting your new email campaign, make sure to add social media links on the footer. This way, you invite subscribers to see the rest of your content and receive regular updates on your products or services. Here’s your reference by GoPro: You can also create a dedicated campaign for active subscribers to invite them over to your social media profiles. Feel free to offer them an incentive if you wish! 2. Invite Social Media Followers To Subscribe To Your Newsletter You can also do it vice versa. Get your social media followers to subscribe to your newsletter through a social post. This is even more useful if you already have a fan base. Here’s an example by Pamperedpost: Source Don’t forget to mention what they’ll gain by signing up. Whether you send offers or new content, it’s wise to create the right expectations and reach up to them. 3. Run Retargeting Campaigns On Social Media Another great idea is to leverage your subscriber data to run retargeting campaigns on social media. This technique will keep reminding users who have already interacted with your brand about your services and which pain points they can relieve. For instance, you can run social media ads for subscribers who have recently clicked on an email to keep them alert. 4. Host A Giveaway Contest To Go Viral Last but not least, you can also host a giveaway contest, obtain the info you want, and use them wisely. For example, ask the users to follow you on social media, share your post, and sign up for your newsletter. And who knows, maybe your giveaway will go viral, and more people will learn about you! Limitations Of These Marketing Tools Before wrapping up this email vs. social media marketing post, it’s worth mentioning that there are some red flags in both marketing techniques to take into account. For email marketing, that would be deliverability. Keep an eye on your email provider to ensure that your campaigns don’t end up in spam and your bounce rate remains low. Otherwise, this can damage your brand authority down the road. Plus, to excel in email marketing, it’s essential to have access to specific resources. Creating compelling copy and a newsletter design that sticks may need some practice, but it’s worth the effort. As for social media, the main disadvantage is that it’s difficult to measure its effectiveness and ROI. Even though you can gain insights into how social ads perform, it’s challenging to translate the impact of organic to ROI. Plus, if users start complaining about you on social, this can hurt your brand image, depending on the importance of the matter. So it’s essential to stay alert to respond quickly if similar incidents occur. It’s Officially A Draw! There’s no one way or another when it comes to marketing. All you need to do is learn your target audience inside out and unveil their purchase preferences and habits. Sit down with your team and set your goals first based on your available budget when you’re ready. And once you decide which method to prioritize, create a marketing strategy, and get ready to roll! And if you concluded that email marketing would be your go-to tactic, then we have the best solution for you. Sign up for a Moosend account today, pick one of your favorite ready-made templates and build campaigns that are hard to forget with unique features! --- ### Grocery Store Email Marketing Guide For 2025 > Want to increase your customers and bring in more revenue through a complete grocery store email marketing strategy? Do it in 6 easy steps! - Published: 2021-10-01 - Modified: 2025-05-06 - URL: https://moosend.com/blog/grocery-store-email-marketing-strategy-guide/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Looking for ways to create a high-performing grocery store email marketing strategy? You are in luck! With the advent of the pandemic, online shopping experienced a steep rise. Businesses had to adapt their digital marketing strategies to meet the growing demand as well as establish a communication channel with their customers. Even small businesses turned their brick-and-mortar stores into online stores. The problem, however, is that many business owners struggle to leverage the power of email marketing for grocery stores or they can’t reach its full potential. This guide aims to illustrate the benefits of email as a marketing channel for grocery retailers, show you step-by-step how to create an effective email strategy, and provide insightful examples that you can use. Why Is Email Marketing Important For Grocery Stores? Grocery stores traditionally relied on marketing channels such as print media, outdoor advertising, and flyers. While these channels are still effective and help get the message out, their nature is untargeted, meaning that you’re potentially wasting part of your advertising budget to reach the wrong audience. On the other hand, email marketing lets you send the right message to the right person and craft personalized campaigns that resonate with your email subscribers. Moreover, email is among the most effective channels in online marketing, providing a direct line of communication with both past and new customers. What’s more, email remains an affordable medium to reach and engage your audience, while it delivers a stunning return on investment (ROI) of $42 for every $1 spent. Even more interesting is the fact that consumers themselves seem to respond favorably to marketing emails from grocery stores. According to Klaviyo's benchmarks, the food and beverage industries have the highest open rate at 39. 15%, as well as the highest Revenue Per Recipient at $0. 16 RPR. Now consider that most grocery stores send email newsletters with special offers, suggestions, or news multiple times a month. This shows the potential of email to increase customer loyalty, boost brand awareness and drive better conversion rates. Last but not least, by utilizing email marketing grocery stores can stand out from competitors that are not using this channel to target their audience. How To Implement An Email Marketing Strategy For Your Grocery Store Whether you’re just starting out or looking to “reinvent” your grocery store’s email marketing strategy, these are the steps you need to follow to craft an effective email strategy. 1. Select an Established Email Service Provider (ESP) The first step you need to take to lay solid foundations for your grocery store email marketing strategy is to choose an email marketing service that offers all the features you’ll need down the line. An email service provider (ESP) is a marketing platform that allows you to design and send email campaigns to your subscribers. Moreover, it can segment your email list, automate repetitive tasks as well as personalize your messages. Consequently, the ESP you choose will be your “trustworthy” partner that accompanies you in achieving all your marketing efforts. The market is now saturated with various email marketing software that is more than capable of delivering on their promises and bringing more customers as well as revenue to your business. However, finding the right one among the crowd is tedious and time-consuming. Below you’ll find some key functionalities your ESP should have: a user-friendly email newsletter builder: drag-and-drop functionality means a short learning curve plus you can design emails with no technical skills. robust SMTP server: send large volumes of transactional emails in a split second without compromises. a wide arsenal of email templates: take advantage of your ESP's responsive newsletter templates to save time and effort. high-converting subscription forms: build and expand your list with popups and landing pages all in one place! marketing automation and personalization: set up automated workflows to target the right person with the right message. mobile-friendly campaigns: create responsive emails for your mobile-first customers. customer success team/support: solve any problem that comes up in real-time. If you’re looking for a robust all-in-one service with advanced eCommerce features that is also on the affordable side, you can give Moosend a try. 2. Grow Your Email List The next step is to build a healthy email list. It's best to add to your list only the people who have actively shown an interest and have agreed to receive your emails. Avoid buying email lists as you risk getting spam complaints. Not to mention that sending emails to people who haven’t opted to receive them is a violation of privacy according to the GDPR rules in the EU (or CCPA in California). In case you’re building your list from scratch, check out this guide. The best way to entice more people to join your mailing list is through an opt-in form at your website. To ensure that your opt-in form is successful at getting more people to subscribe, you have to offer incentives that they can’t resist. For example, you could give new subscribers a $5 coupon in exchange for their email address. Here is a real example of the opt-in form that Sprouts Farmers Market uses. As you can see, the brand emphasizes the value the subscriber will get from signing up. From exclusive promotions to digital coupons, it’s practically impossible to resist as a consumer. Modern consumers are selective about signing up for newsletters, so you need to make every effort to persuade them. Other alternatives to monetary incentives might also interest people. You could provide updates about incoming special store offers for email subscribers or deliver useful resources such as recipes. To grow your list, you can also use a QR code at the bottom of your receipts encouraging people to sign up from the leisure of their home. In this way, they can effortlessly scan the code with their mobile device and reap the benefits. If your store owns social media pages, be sure to share your signup form there to increase email subscriptions. 3. Create Customer Segments The true power of email marketing is in the ability to send the right message to the right person. Therefore, you need to segment your audience into smaller groups to be able to target them better and more efficiently. Creating customer segments will help you deliver tailored content and a more personalized experience to your customers. Some ideas for the customer segments you can create include: New subscribers: send a welcome email or series to build trust with them and nudge them towards making a purchase. VIPs: they are the most loyal of your customers. Reward them with exclusive offers or loyalty programs to keep them happy. One-time buyers: a re-engagement email or a follow-up offer after a purchase could turn them into repeat customers. Engaged customers: subscribers who open most of your emails. Expenditure: segment your audience based on the value of their purchases. Preferences: customer segments based on the product categories or brands they prefer. All in all, customer segmentation will help you get a competitive advantage over other grocery businesses since your campaigns will resonate with your target audience. Finally, these customer segments will allow you to create your automated email sequences later on. 4. Plan Your Email Marketing Campaigns After you’re done with the previous steps, it’s time to decide what types of emails you are going to send. Think about what motivates your customers to buy from you and craft engaging messages that will keep them coming back. The general tendency of most grocery stores is to send sales-oriented messages. However, there are also a plethora of other ideas that you should explore for your email content. Let’s go ahead and see them one by one: New product / Product Line Announcements Email is the perfect way to let your customers know that you’ve recently added a new product or product line to your store. This type of email works particularly well with brand new products which have just been launched, especially if they have also been heavily advertised. Inform your customers about them and amplify their eagerness to try them out. Here is an example of how SupermarketCy does it: As you can see, the brand follows a clean email design with high-quality product images and a bright call-to-action (CTA) that leverages white space to stand out. What is unique about this campaign is that the brand uses a red sticker-like graphic on top of the image to attract attention to the new product line. To take things a step further, you could accompany this with a limited-time discount exclusive to email subscribers. That would serve as an “irresistible invitation” for customers to try the new product out. Store Events and Announcements Any kind of news pertaining to store announcements and events should also come in the form of an email update, regardless of its in-store promotion. The benefit of such emails is twofold. Not only do you establish a close connection with them but you also ensure that customers who might no longer visit your stores get updated about big clearance events, delivery news, etc. Take a look at the example below featuring Coborn’s partnership with DoorDash delivery service. This email informs customers about the new option for “same-day delivery” through their partner while shopping from the comfort of their home or work. Additionally, the brand nicely promotes the new service by offering the first three deliveries for free. The red banner with white lettering immediately stands out, while it also adds “urgency” to utilize the offer since it is only for a limited time. Seasonal / Holiday Campaigns Undoubtedly, one of the busiest and most profitable periods for grocery stores is the holiday season like Christmas and Thanksgiving. Consumers are actively searching for seasonal products and deals to save money and get as many items as they can. At the same time, they are more likely to spend more on groceries compared to other times of the year. For this reason, you need to provide your customers with holiday-themed content. Such content includes recipe ideas and deals on popular holiday items. Here is an example from Target for the Halloween season: The email design follows the color palette of both the Halloween season and the brand’s colors making a beautiful combination. The images are carefully selected, while the email copy is easily skimmable and leads the user towards the main CTA. And here is another example from Whole Foods Market for the Thanksgiving season. The email is heavy on Thanksgiving-relevant imagery that draws the reader in and makes the email “easy on the eye. ” The brand has structured the email in such a way that all customers will land exactly where they should, whether they want a deal for a turkey or other ingredients for their recipes. Recipe Suggestions Grocery store marketing could not but include recipe suggestions and ideas that customers can use to upgrade their cooking game. After all, one of the most common reasons for grocery shopping is to purchase ingredients for home recipes. Lowes Foods has done an excellent job in providing its audience with such an email. First of all, we have a brilliant email copy with an engaging message “Don’t let mum do all the cooking. " Moreover, all copy is placed into nicely designed graphic elements that are aligned with the brand’s color green. Readers are compelled to check out the recipes, meaning that chances are high that they will shop for ingredients to try them out. At this point note that it might be a good idea to include a link that lets customers put all of the ingredients in their shopping cart with one click. In this way, you make the whole experience effortless and less time-consuming. Finally, you could go the extra mile for customers that shop in-store and create a downloadable shopping list that also provides information about the isles that these products are located. Promotional Sale Events Emails about promotional sales are a major chunk of grocery marketing emails. These kinds of emails are particularly useful to attract customers to your store and increase their likelihood to make a purchase. To make your promotional emails effective you need to highlight the product savings and include high-quality imagery of the featured products. Last but not least, you have to send them at the right frequency. Usually, the ideal frequency for such newsletters is once a week. Avoid sending at a higher frequency as you could potentially annoy your subscribers and risk them unsubscribing. Let’s take a look at an example from the Greek grocery store E-fresh: In the above email, the brand promotes its weekly grocery deals and specifically the 1+1 special offer on select products. The email is skimmable and readers can instantly realize the value of the offer they have in front of them. We have high-quality product images along with cool graphics signifying the offer without any unnecessary copy. 5. Set Up Automated Email Sequences Previously, we explored those campaigns that require “manual” work every time you need to send them to your customers. Email automation, however, opens up a whole new level of efficiency in grocery email marketing. Not only do you engage with your customers when it makes sense but you also save crucial time instead of creating the same campaigns from scratch. Automated emails are sent to subscribers after a predefined event has been triggered. These automated emails or email sequences are a killer strategy especially if you have an online presence apart from your physical stores. If you want to take your brick-and-mortar grocery store online, check out our guide. Let’s go ahead and see some of the most important categories of automated emails. Welcome Emails The most essential category of triggered emails is welcome emails, which are sent right after someone joins your mailing list. They are the first point of contact with your customers so you should definitely show your appreciation and thank them for joining your audience. You can find insightful examples of automated thank you emails here. In case you have promised to provide something of value during the signup process, this is the right time to deliver it while welcoming your new subscribers. Often businesses do not use a single email to welcome subscribers; they rather use a welcome series. For grocery store email marketing, however, introducing your subscribers to your brand and illustrating your brand’s core elements is just the perfect way to welcome them. On another note, welcome emails should not be underestimated. Subscribers are “fully” engaged when they receive those welcome emails. So, it’s the perfect time to mesmerize them and turn them into loyal followers. Now let’s see a real example from Waitrose: As you can see, the brand welcomes new subscribers with a nice email, thanking them for joining their list. They immediately inform users about what they should expect to receive from them in their inboxes, namely offers, recipes, and ideas for inspiration. While the email itself is not something unique, it helps new subscribers familiarize themselves with the brand and start browsing their website. If you’re hungry for more, you can find inspiration in our welcome email examples guide! Abandoned Cart Emails Every online business faces the phenomenon of customers putting items in their carts and then never checking out, which is known as cart abandonment. This is also true for online grocery stores. Email automation comes to save the day (and your lost revenue) with abandoned cart emails which serve as a gentle reminder towards users to finalize their purchase. These useful emails are easy to set up and some eCommerce platforms like Shopify let you enable them in a few clicks. However, if you’re serious about the timing that they land and how they appear (in short, more control over them), you’ll need a robust marketing automation solution. This way, you’ll also have more personalization options available. Below you’ll find a cart abandonment email example from Thrive Market: In the email body, you find the product you forgot in your cart and didn’t reach the checkout, along with a coupon code you can use for an additional discount. Note that providing users with a coupon code to tempt them into closing the sale is an excellent strategy to restore otherwise lost revenue. What’s interesting about this particular email is the CTA placement above the product. It prompts users straight to the desired action, while there are two more CTAs further down. To identify what yields the most conversions, it’s advisable to A/B test CTA placement and measure metrics such as the click-through rate to find the ideal one. Pro Tip: Carefully craft the subject lines of your cart abandonment emails. You can choose to go with the more mysterious “Oops, you forgot something” subject line or opt for something more straightforward like “Hey! Here's a discount on your purchase. . ” Product Recommendations These automated messages are usually delivered some time after the last purchase based on the purchase history as well as the customer’s personal preferences. They are a little harder to set up than cart abandonment emails since they require a few more steps. You need to select the products that you’ll recommend for each purchase and then set the trigger that sends the email automatically when the appropriate purchase is made. Grocery stores with a wide range of products can see particular benefits when their recommendations are on a product category level. Here is an example of what product recommendations look like: In this email, Mackenzie Limited has crafted a nice email that thanks customers for their recent purchases. To top things off, the user is given a 15% discount on their next order. The email, of course, contains product suggestions based on data collected from previous purchases, so that these recommendations appeal to the customer. Win-back Campaigns It’s natural that some of your customers will become inactive and they’ll stop purchasing from your store. With the help of email automation, you can target those customers and retain them. What you need to do is craft an automated email that gets triggered when a customer hasn’t purchased from your store for a certain amount of time. For example, this win-back email could be sent after a customer hasn’t made a purchase in a whole month. Take a look at the example below from Blue Apron: Blue Apron targets inactive customers with this beautiful win-back campaign. The email copy is spot-on while it also highlights the connection between the customer and the brand. But it’s not just words... The brand generously offers a $30 off to lure customers into restarting their deliveries. The value is clear and at the top of the email so that it’s the first thing you see. Back In Stock Emails Let’s assume that your customers are shopping and they come across a product that they want but unfortunately it’s out of stock. Why not give them the opportunity to be informed when it becomes available through an automated email message? These email notifications ensure that your customers are up-to-date regarding the products they have an interest in. Moreover, they are an indirect way for you to “score” one more visit to your store and bring in more revenue. 6. Measure The Performance Of Your Campaigns To make sure your campaigns work as intended, you need to track their performance and identify ways that they can be improved. Most email service providers offer reporting and analytics tools that help you greatly in the process. There are three key metrics that you should be focusing on and these are the open rate, click-through rate (CTR), and unsubscribes. The open rate is an indication of the relationship that you’ve formed with your subscribers. If the number is low, then you need to provide more value to your subscribers. Also, you should take a look at your subject lines and ensure they are not spammy. You can test different variations of the same campaign to establish what yields the most opens. Just make sure you are only changing one element at a time (e. g. the subject line, CTA) As for the CTR, it shows how many people actually clicked on your email’s elements. If your CTR is not great, you need to improve your email copy and A/B test for CTA placement. Additionally, use actionable wording in your CTA to inspire action and drive more conversions. Finally, the unsubscribes. While they are unavoidable, it’s important to keep an eye on them, since a high number indicates that you may not be delivering on your promises or you’re providing content that doesn’t resonate with your audience. In a nutshell, keeping these three key metrics at “healthy levels” means that you’re bringing more potential customers and more revenue through your email marketing efforts. Takeaway Email marketing offers impressive benefits for grocery stores and forming a prosperous email marketing strategy is fairly straightforward. Start growing your subscriber list, set up powerful automated messages, and, most importantly, target your subscribers with valuable and engaging content. If you want an all-in-one solution to upgrade your grocery store’s email marketing game today, sign up for a Moosend account and experience the benefits yourself! --- ### Email Sizes: The Ideal Dimensions For Your Templates [2025] > Having trouble with your email sizes? Find out what's the best width, height, as well as banner, header, and image dimensions to nail them! - Published: 2021-09-27 - Modified: 2025-05-07 - URL: https://moosend.com/blog/email-sizes/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner Ever wondered what the ideal email sizes for your newsletter templates are? Do you need to choose a specific width and height for them? Well, the short answer is yes. The long answer is a bit more complex. Worry not, though, because we'll explore everything you need to know about the ideal dimensions and how many pixels (px) they have to be to render correctly. To give you an idea, today we’ll look at the essential sizes, including: Template width and height Campaign file size Email header Content blocks and footer Without further ado, let’s see them! Email Template Dimensions: Overview If you’re in a hurry to find out the best sizes for your newsletters, you can check the table below: Ideal Size Maximum Size Template Width 600 px 700 px Template Height 1500 px 3000 px Email File Size 75 KB 102 KB Header (Height) 70 px 200 px Content Blocks (Total Height) 800 px 1200 px Footer Size (Height) 100 px 300 px Email Banner 600x730 px 700x1730 px CTA Button Depends on Campaign Depends on Campaign Image 600x650 px (depends) Depends on Campaign Now, let's take a more thorough look at them! Email Size - Element Anatomy Here's an email newsletter example and the elements we’ll examine: This campaign has a width of 664 px and a height of 2549 px. The email design displays well both in the Gmail and Outlook inboxes and renders correctly on mobile devices. When it comes to file size, it is 57. 8 KB, which is within the ideal size limits. Before we move on, keep in mind that your design might show differently depending on your subscribers’ screen resolution and size. So now that we know what we’ll examine, let’s start exploring these “ideal” sizes one by one! Best Email Sizes: Width, Height & Weight Starting with the crucial HTML email template dimensions, let’s find out the best width, height, and “weight” needed to avoid problems with popular email clients like Gmail, Outlook. com, Yahoo Mail, and more. Email Width Most marketing tips highlight that the ideal width should be 600 px. So what does this mean? Do all your templates need to be no more than that to be efficient? Well, no. While 600 px is the standard email template width, you can have wider templates. The reason for this is that the email clients of today are far more advanced than in the past. So displaying wider templates isn’t that much of a problem anymore. Nevertheless, while you can experiment with width, you should know that Gmail might not display background colors for designs that are more than 640 px. This can be a bummer for your campaigns, so the easiest way to avoid it is to use layouts with a maximum width of 640 px. Below, you can see an email message by Apple with a width of 736 px: If you want to use wider templates, make sure to leverage various email preview tools to ensure that your chosen width won't cause any problems. Also, it’s good to know that most email template builders like Moosend and Mailchimp offer designs that are by default 600 px wide, so you don't have to worry about email template sizes. Email Height Now let’s talk about email template height. Here, you can go for as high as 1500 px or more depending on the content you want to present. You can go “wild” with this email size but remember that your subscriber should be able to digest the message without scrolling to infinity to get to the point! Ideally, your template should be between 1500 and 3000 px. If you think that 3000 px is not much, let’s see a real-life example by The Citizenry: The above example has a height of 2230 px, which subscribers can check in a few scrolls. Of course, a lot of email marketers will choose bigger heights for their campaigns. While showing your audience everything you have to offer, don’t forget that our attention span is very short, having decreased significantly within the last 15 years! So, a height of 2000-25000 px is better than having your recipient scroll through an endless template to get to your CTA! Email Weight Well, now that you know about the width and height of your campaign, let’s take a moment to talk about the best file size for your template. Generally, you want to create messages that will land into your subscribers’ inbox without any issue. A spammy subject line is usually the cause of triggering spam filters. But did you know that your email file size can also be the cause of poor email deliverability? To avoid that, you should keep your email “weight” pretty light. This means that you need to have email campaigns with a body that will be between 20 and 102 KB. Here are three quick ways to avoid rending issues: Aim for a maximum 102 KB email file size Use visual elements (GIFs, images) wisely Leave out large attachments Inbox clipping But what happens when your email is more than 102 KB? Well, if you send it to a Gmail address, then the email client will clip your message. Email clipping occurs when campaigns go over the maximum file size limit. As a result, Gmail will hide or “clip” your campaign, and subscribers will need to select the “View entire message” option to check it out. While Gmail will ultimately show them your message, having your campaigns clipped isn’t ideal for user experience. Adding an extra step to the process might frustrate your contacts and result in lower click-through and engagement rates. The solution is simple: keep your emails under 102 KB (75 KB is just perfect)! Email Campaign Element Dimensions Now that we covered the vital email sizes you need to know, let’s find out the right dimensions for your email components, starting with your email preheader. Email Preheader First of all, your email preheader is the extra line of copy following your subject lines. You can quickly check it by looking at your inbox. Usually, they look like this: However, your preheader text is also visible as a short message on top of your email newsletter. These lines of copy can provide your readers with valuable information and even let them view your emails on their browser. Here’s an example by Sigma Beauty: So, how big should your email preheader be? When it comes to width, your preheader will be as wide as the rest of your campaign. Height-wise, though, it should be somewhere between 20 px and 60 px. Email Header Moving on to one of the most important elements of your campaigns, the email header! As you may have noticed, campaigns can have different email header sizes. Let’s see a few examples. Here’s one by Wendell August Forge: (600x98 px) And one by The Blonde Abroad: (600x255 px) Both headers have the same width of 600 px. However, when it comes to height, the second one is 255 pixels high. While a smaller header like Wendell August Forge’s is ideal both for desktop and mobile devices, having a slightly higher header isn’t going to be a problem (as long as you test it first! ). As a rule, your email campaign header should be about 60-70 px high. However, if your logo contains additional elements or a menu, it can be as high as 200 px. Again, don’t forget to check the Gmail or Outlook preview pane or preview mode of your email marketing software tool! Moosend, for instance, has a desktop and mobile feature that allows you to check how your campaign looks before sending it to your email list. You can easily sign up for an account and give it a try for free! Email Content Blocks Now let’s take a look at the email sizes of your content blocks. These blocks might have anything, from email copy and images to GIFs, videos, and CTAs! Regarding width, your content blocks should follow the email template size you chose. However, height-wise, there are a few things you need to keep in mind. First of all, to give your audience the best experience, you need to make your content blocks valuable and short. Long content blocks will result in email abandonment, and low email read times! And you don’t need any of that. Below, you will find an email marketing campaign by Julie Blanner with three content blocks: Each block is 344 px high and includes an image, copy, and a straightforward call-to-action. Visually, each continent block is easy to read and engage with. The minimalist email design also helps the blogger’s purpose. In total, Julie Blanner’s email content is 1032 px high, excluding the blogger's signature block. If we consider all of the above, it’s safe to say that your content blocks need to be short enough for your subscribers to check them out in a few scrolls. So, we can now conclude that: Each content block should be about 200-300 px high. The total height of your content blocks should be 800-1200 px. Email Footer Size Last but not least, we have your email campaign footers, where you can find social media and unsubscribe buttons, website links, and more. As with your headers, footers can vary in length depending on your goals. For example, Modcloth’s footer size is 600 px wide and 361 px high: The above footer works well with the email design as it provides subscribers with all the necessary information they need to see before they close the email. In terms of height, it might be lengthy, considering that email footers need to be a smart last resort to capture your subscriber's attention without annoying them. With this in mind, the ideal email size for your footer should be around 100 px. If you need to include more elements like website links, ensure that the total length isn’t over 300 px. Additional Email Component Sizes Apart from your preheader, header, content blocks, and footer, you should consider your banners, CTA buttons, and image sizes. Let's see! Email Banner Let’s talk banners for a minute. First off, an email banner is usually a copy-infused image found on top of your email marketing campaign. A great email banner design can excite your audience and give them more reasons to engage with your message. For instance, here’s a banner example by Velasca: The brand’s banner includes all the necessary info to attract the subscriber’s attention. It has its logo, clear copy, graphics, and a CTA button. Also, in terms of size, the above example is 600 px wide and 612 px high, which is quite ideal based on the following data. More specifically, according to Swift Digital, the recommended banner size should be: 600-700 px wide (320-385 px for mobile devices) 1730 px high CTA Buttons Ecommerce email marketers usually add colorful CTA buttons to incentivize potential customers to take action. B2B marketers, on the other hand, might add a hyperlink to lead their subscribers to their website or landing pages. To make sure that your buttons align with your email design, let’s take a look at some interesting CTA button email size data: The average CTA height is 47. 9 px Apple suggests a 44 px height The average CTA has 14 characters As you can see, email button height is significant for creating an efficient CTA. But what about width? Well, email marketers go for different email button sizes based on their goals. Consider the following examples. Kings Theatre has a very simple button that measures 122. 4 x 41. 51 px: On the other hand, the Wizarding World opts for a more prominent CTA that’s 300 px wide and 60 px high: Ideally, your CTAs should be in harmony with your visuals and email design to make sure they stand out without being excessive. And while there isn’t a standard width and height for them, you can use the above CTA button findings as a guide to creating yours more effectively! Email Image Size First of all, the most popular image file format read by email browsers include your good old JPG (or JPEG), PNG, and GIF. But what about dimensions? Well, width-wise, your images will follow your set template size. So, if you have a set 640 px width, your image will follow suit. Length-wise, though, you should first consider the purpose of your image. If used as banners, then they should be between 800-1730 px. Similarly, if you use them as newsletter images, you should go as high as 1200 px. Nevertheless, there are no standard email image sizes you need to follow. When it comes to quality, you should use a resolution of 72 dpi to increase the overall performance of your visuals! And don’t forget to optimize your images for retina displays (iPhones, iPads, etc. )! Email editors like Moosend’s will give you suitable options to ensure that your Apple users will have the best experience, image quality-wise. Apart from the correct dimensions, make sure that your images aren’t too large. You can avoid clipping by using tools like TinyJPG or Imagesmaller to compress them. If possible, try to stick to PNG formatting as it’s more than ideal for email campaigns. Last but not least, keep in mind that most email clients will not utilize the full-width option. So be careful when you create the desktop versions of your messages as your preview, and what your subscribers see might be different! Best Email Sizes To Nail Your Templates Now that you know the best email template sizes, you can create campaigns that will display correctly every single time. While you can use the above dimensions as references, don't hesitate to experiment with them using an array of testing tools. Also, pay attention to your mobile-first users and the need for more responsive emails! With that in mind, it’s time to create the best-sized email marketing newsletters for your business! And if you want an advanced tool to help you out, make sure to try Moosend for free to create responsive emails that will stun your audience! --- ### Demographic Segmentation: How to Do It + Examples [2025] > Demographic segmentation is a marketing strategy all successful businesses follow. Learn more about it and start collecting the essential data today! - Published: 2021-09-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/demographic-segmentation/ - Categories: Marketing - Tags: Marketing - Levels: Beginner If you want to improve your marketing efforts and deliver personalized experiences to customers, then demographic segmentation should be one of your go-to tactics! Marketers aim to understand the needs and wants of their target market to successfully promote their products or services. Besides that, consumer behavior has shifted massively over the years, and people value and choose brands offering personalized experiences. So one way to win customer loyalty and retention is by segmenting your customer base. In this guide, we'll focus on demographic segments and see how altering your messaging based on specific audience traits can help elevate your business game. Demographic Segmentation Definition Demographic segmentation is the process of dividing your customer or subscriber base into different groups based on shared common traits. A demographic analysis refers to the statistical characteristics of a group of people from a personal and socio-economic standpoint. The end goal of this marketing method is to understand your buyer personas better and deliver them the products and services they need and look for. So as a business strategy, it aims to secure sustained customer attraction and loyalty, and of course, a high business ROI. Here are the most common demographic segmentation variables: Age Gender Income level Family status Occupation Ethnicity Education level This list is not extensive; businesses occasionally consider other factors, such as religion, marital status, or even sexual orientation, based on the services/products they offer. So it should all start with analyzing your target personas, which is a prerequisite to successful demographic segmentation. Additional Market Segmentation Types However, as mentioned in the introduction, this is not the only type of segmentation. Even if the rest of the customer segmentation criteria are out of the scope of this guide, it’s worth noting them as they’re frequently used in marketing. Here are the definitions: Geographic segmentation: Targeting people that live or purchase at a specific location/country. Psychographic segmentation: Targeting purchase behavioral patterns, such as values, beliefs, and interests. Behavioral segmentation: Targeting users and buyers based on interactions they have with your brand. As you can understand, all these variables matter when building personalized experiences for customers. But let’s dive more into our demographic segmentation queries. Benefits Of Marketing Demographic Segmentation What are the most profound benefits of introducing demographic marketing segmentation into your business strategy? Let’s see: 1. You Can Boost Personalized Marketing Segmenting your audience into groups based on shared characteristics can help you deliver more relevant marketing experiences and messages to them. Keeping in mind how valuable personalized marketing is for businesses, this is an extra helpful process for those who want to stand out. Source Usually, consumers of the same age group and gender have similar interests and needs. For example, a cosmetics brand wishing to nurture subscribers through email marketing campaigns would target a specific age segmentation group, such as females of 25-34, based on the product they want to promote. This way, they will be more likely to see these campaigns converting down the line. 2. You Can Create More Relevant Products Once you dive more into the demographics of your customers and see how each market segment responds to your products, you’ll be able to adapt your offers and reshape your promotional messaging accordingly. Continuing with the same example, let’s say that you create beauty cosmetics and your target customers have a high income. However, you quickly realize that competition is more demanding than expected. After quick market research, you decide to release a new product to bring new potential customers to your brand with a lower income by slightly adapting the pricing and messaging. 3. You Can Improve Your Marketing Strategy And of course, demographic segmentation can help you put things into perspective and improve your marketing strategies. For instance, if your primary customers are millennials, you should craft more creative content and promote it more via social media or email marketing techniques, where they usually hang out. When your figure out which method works best, you can capitalize on it. However, if you target baby boomers or people of a different age group, you may need diverse messaging and methods to convince them to purchase your products. So through demographic segmentation, you can revisit and elevate your marketing game going forward. 4. You Can Nurture Customer Relationships Last but not least, demographic segmentation can help build stronger relationships with buyers and secure their retention and loyalty down the line. By receiving products and experiences tailored to their needs, they will relate more to your business and product/services. Thus, they will be more likely to stick with your brand if your quality and relevance remain high. Examples of Demographic Segmentation (Per Variable) Here, we’ll present some examples of how certain brands have utilized demographic data and segmentation to meet their marketing and sales objectives: Family Structure For certain eCommerce businesses, knowing the family size or structure of the consumer is essential. For instance, if you want to sell products for babies or children, there is no reason to target single young adults. Instead, it would make more sense to focus on married couples or new parents. So when you promote products/services to families, make sure to emphasize the quality and safety of products, as parents value them a lot. Look at this fantastic campaign by Thumbtack, a modern home management platform. In this email example, they want to motivate parents to begin a fun and creative project with their children at home: Subject line: A project your family won't forget If you want to apply demographic segmentation to your email marketing strategy and send automated campaigns, you can massively benefit from a marketing platform like Moosend. Try our list segmentation feature and see your conversions rising! Age Segmentation In age segmentation, marketers usually divide segments within age ranges, such as 18-24, 25-34, etc. , which is also known as lifecycle segmentation. You can also run into similar categorizations like Millenials, Gen Z, or Gen X. Once a marketing team has chosen the age group they want to target, they start forming their promotional campaign based on the average needs, interests, and values of people in this age group. Gender Segmentation Gender can also be a demographic factor suitable for segmentation, especially for B2C eCommerce. However, it’s essential to avoid reproducing polarising gender stereotypes as you may have adverse results. Instead, try to create campaigns promoting positive values and qualities. This promotional campaign by Axe is an excellent example of new-age gender-based marketing. It aimed to highlight men’s beauty and tackle toxic masculinity, and the result was compelling: In a similar pattern, when targeting females, choose an inclusive tone that is empowering as Dove does in their campaigns: Income Segmentation Another common segmentation factor is personal or household income, especially for more luxury brands. Targeting a Hermes campaign to a person in a lower income bracket would not be a great strategic move, as you’ll find it hard to convert them. But if you present the right products to the right people, they’ll be more likely to purchase. If you have a look at this advertising campaign, it’s easy to understand that it targets consumers with a keen eye on high fashion and a similar lifestyle to the one the image portrays: Source Occupation Segmentation This type of segmentation is also an indicator of a consumer’s income and lifestyle. It’s also beneficial for B2B organizations to promote their products or services to professionals who possibly need them. All you have to do is convince them that they will reduce their daily pain points at work. Let’s see an email campaign by Slack inviting prospects to a virtual tour of the product. From the email copy, a professional can see all the benefits they’ll reap if they acquire the platform: Subject line: Why you won’t want to miss Slack Tour How To Collect Demographic Data But where exactly can you find the data to start utilizing demographic segmentation and improve customer experience and retention? Hopefully, there are many sources to turn to create the appropriate segments for your market and business: 1. Analytics Software First, you can collect specific demographics from your analytics tool. For example, with Google Analytics, you can access information about your website visitors’ gender and age. You can see how your website pages perform for these variables to understand your audience better. Then you can utilize that info to find ways to keep nurturing your buyers. Alter your positioning and messaging to attract a new audience that is not currently a fan, for example, a different age group. 2. Customer Surveys Another great way to collect demographic data from your customers is by crafting customer surveys. You can either create a dedicated demographic survey or combine it with customer satisfaction and experience questions. In the second case, you’ll also be able to dive into more sophisticated data around customers’ interests and needs based on their demographics and adjust your marketing and product accordingly. Plus, there are loads of survey templates out there to help you craft one by yourself. 3. Social Media Social media marketing is well-known for its limitless possibilities. When using platforms like Instagram and YouTube, you can look at the insights and see how different people like to engage with your brand. For instance, with YouTube Analytics, you can learn factual information about your audiences, such as age, gender, location, and even what other channels they watch. Collect that data and use it wisely. 4. Public Records Last but not least, you can gather census data from public records and use it as a reference. You can also find statistics and economic surveys from different countries and see how they can fit your business. If it’s possible to combine information from all or most sources shared above, that would be ideal. When it comes to data collection, the more is the merrier - as long as the sources are credible, of course! Two Possible Cons Of Demographic Segmentation However, apart from the benefits and necessity of demographic segmentation in a marketing strategy, it’s crucial to avoid falling into certain traps that might hurt your results! Let’s see them: Limited Outreach Sometimes, when you concentrate on specific segments and demographics, you might lose significant opportunities and, subsequently, ROI. Overall, excluding a possible audience from your brand is not a smart move. So even if you’ve spotted your top three segments, it’s wise to create campaigns for other audiences occasionally to keep their interest alive. Plus, it’s important to regularly run through a segmentation analysis to ensure that you address your audience the right way at all times. One-Size-Fits-All Approach Moreover, remind yourselves that people who share a standard demographic variable are not the same. Not all Gen-Zers have similar needs and interests, so don’t rush to take anything for granted. To avoid jumping to early conclusions, pick more than one demographic variable to build top personalized campaigns. And, remember, mixing other market segmentation types into the recipe, like psychographic or geographic factors, will turn into a huge asset. The End! Now that we’ve probably convinced you about the vital role of demographic segmentation for your business success, it’s time to start collecting and analyzing that data diligently. Once you pick the right demographics for your business, you’ll quickly realize how much easier it gets to nurture your audience and create marketing campaigns and messages tailored to their needs and deepest wishes. Before we wave you goodbye, let’s remind you once again that with Moosend, you can easily set up segmented lists to send personalized emails to your subscribers and convert them in a flash. Sign up for a Moosend account today! Frequently Asked Questions If you're here for some quick answers to big questions about demographic segmentation, we've got your back: 1. What Is Demographic Segmentation? Demographic segmentation is a business strategy that divides your audience into different groups based on traits such as age, gender, or education. It’s a type of market segmentation and allows businesses to connect more with their top customers and sustain their growth. 2. Why Is Demographic Segmentation Important in Marketing? Marketers use demographic segmentation to understand their target audience and market better. Their goal is to create personalized experiences for their buyer personas tailored to their needs, interests, and pain points. 3. What Are the Six Main Types of Demographic Segmentation? There are six major types of demographic segmentation: Age, gender, occupation, income, education, and family status. However, you can target other demographics that suit more the product or service you offer, such as ethnicity or religion. 4. What Are the Four Main Types of Market Segmentation? Market segmentation consists of these basic types: Demographic, psychographic, geographic, and behavioral segmentation. If you want to include segmentation in your marketing practices to succeed, see which of those factors suit you based on the nature of your products/services and start building your processes on them. 5. Segmentation vs. Targeting: What’s the Difference? Segmentation and targeting are two strategies that work jointly. Segmentation is the process of dividing your customer or subscriber base into different groups. Targeting means tailoring your messaging and efforts to those segments to boost brand awareness and customer retention. Collectively, they can work miracles for your brand. --- ### How to Add a GIF Into an Email [with Tips & Examples] > Wondering how to insert a GIF into an email to excite your customers and prospects? Here are some guidelines to make you an expert! - Published: 2021-09-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-insert-a-gif-into-an-email/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner If you want to enhance your email marketing campaigns with unique, interactive content, there’s one easy way to do so. Learn how to insert GIFs into emails and catch your readers’ attention on the spot! In short, GIFs (Graphical Interchange Format) are animated series of static images or videos playing in the loop. Marketers increasingly use creative assets like GIFs, emojis, or online pictures to communicate with customers and partners via email or other channels like social media. Here, we’ll show you how to add GIFs in emails and some excellent practices to follow to amaze your customers! And if you’re searching for an email marketing platform that makes adding GIFs to emails a piece of cake, go no further - you’re at the right place! How To Insert A GIF Into An Email In Simple Steps Once you’ve found the perfect GIF for your email message, whether it’s custom-made or obtained by a platform like GIPHY, it’s time to insert it into your email provider. Every email client has slightly different rules; here, we’ll focus on Gmail and Outlook email, two of the most popular providers. See which steps to follow - apart from the common “copy and paste” commands: Gmail Step 1: Compose your new email and move your cursor where you want to put the GIF. Step 2: When you’re ready to add the GIF, click Insert Photo from the options below. Step 3: Add a GIF straight from your device through the Photos or do it the drag-and-drop way via the Upload button. Also, you can embed it through Web Address in the form of a URL address if you’ve obtained the GIF from an online source. Step 4: Right-click on the GIF to resize if needed inside the body of the email. Once you’ve completed your messaging, hit Send. Microsoft Outlook Step 1: Go to New Message and craft your email. Then move your cursor accordingly. Step 2: Click on Insert Images Inline at the bottom to add your GIF from your PC. Copying and pasting the GIF can work, too. Step 3: If you want to include an external GIF, go to Get Add-Ins and integrate the platform you wish, for example, Gfycat. Step 4: If you want to resize the GIF, click on it and hit Send when you’re ready to roll. Keep in mind that there are several versions from Outlook 2007 onwards that don’t display animated GIFs. It’s best to test the email for certain providers to avoid delivering a poor experience to your customers. The Benefits Of GIFs In Emails So if you want to give a fresh style to your email design, animated GIFs are great to start with. Here are some good reasons why: 1. Showcase your Brand Identity Adding GIF images in your emails can highlight your brand personality and even show your values and goals to readers, combined with the appropriate email copy. For example, if you want to show that your company embraces fun and creativity, share a GIF that will cheer your readers up. Plus, custom-made GIFs can boost your branding efforts even more. Want a great example to get inspired? Here’s one from Brain. fm: 2. Deliver your Message Efficiently You’ve probably heard that a picture is worth a thousand words. Imagine how powerful your marketing storytelling can become if those images are animated. So except for branding purposes, you can also use GIFs to describe more complex concepts to your readers regarding your services. This way, you also avoid embedding videos that don’t receive much engagement after all. 3. Delight you Customers Overall, GIFs can become very engaging for your audience. They are easy to process and can add a cheerful tone to their rather dull-looking mailbox. If they start receiving more exciting content from you, they are likely to continue opening your emails and convert down the line. And remember, even plainer GIFs can do the trick. Like this email by Tillamook: How To Compose An Animated GIF Email With Moosend Most email marketing services enable you to send animated GIFs to subscribers en masse, whether they are promotional or transactional emails. With Moosend, this process becomes a piece of cake. Once you step into the newsletter editor to create your campaign, you can use one of the available templates or start from scratch. If you select a template, drag and drop the Item "Image" onto it. If you start from scratch, start your layout with a "full-width container" and select the "Image" option. Once you do that, click on the box and a menu will appear on your right side. There, click on "Add Image. " From there, you can upload your favorite creative element straight from GIPHY or insert your own GIF from the other available options, such as Local Files. Easy, right? So sign up for a Moosend account today and get a quick tour of our great features if you want to see it for yourself. Adding GIFs In Emails: Best Practices If you want to ensure that your animated emails will bring you maximum results, here are some great tips for you: 1. Demonstrate your Product Want to showcase a new product or describe a process to customers? Then GIFs are an excellent resource to achieve this. You can also use them instead of videos as readers often skip them because they’re more time-consuming. For instance, here is an animated GIF from Moosend, showing snapshots of our Custom Report feature that can easily fit a promotional email to customers: 2. Craft Customized Email GIFs If you want to elevate your branding game, it’s wise to create personalized GIFs. Τhey don’t necessarily have to be demonstrations of your product, but beautiful, creative elements that show to customers and subscribers that you aim to deliver a unique experience to them. And if you lack design resources, you can use a tool like Make A GIF or GIPHY to help you out. Remember to attune the GIF with your brand voice to craft a consistent experience. 3. Add a Relevant CTA to Convert A standalone GIF in an email won’t ultimately lead to conversions. It would help if you combined it with some of the best email marketing practices to see click-through rates going through the roof. Relevant copy combined with a noticeable and straightforward call-to-action (CTA) is a must if you want the reader to go the extra mile. Look at this excellent example by Cowboy. From design to copy, everything’s perfect: Subject line: Forget your keys 4. Check the GIF File Size Specific file sizes don’t load and can hinder your email performance. Here are some simple rules to follow: Make sure that the file ranges from 0. 5 to 1 MB and that the width is up to 600 pixels. Plus, considering that some email providers don’t support emails, make sure that the first frame of your GIF aligns with the purpose of your email, in case it fails to load. 5. Enrich Daily Communications Besides enhancing your email with GIFs for promotional reasons, you can also use them for more casual email communications with partners and colleagues. However, it’s best to know your target audience first before you kick off. Some prefer to keep those interactions fully professional and receive plain text instead. GIF It Out! Now that you know how to successfully insert a GIF into an email, it’s time to give it a go! Remember, your GIF should serve a purpose and be aligned with the rest of your brand. And then your subscribers are going to love it. Have fun and enjoy the process! --- ### 20 Essential Email Metrics You Need To Prepare For 2025 > Keep track of your email marketing efforts by monitoring important email metrics like your open rate, click-throughs, conversions, and more. - Published: 2021-09-06 - Modified: 2025-04-17 - URL: https://moosend.com/blog/email-metrics/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Beginner, Intermediate Sometimes the words “email metrics” can be a little confusing, especially when you are a marketer who has just started figuring out how to build an email marketing process. Today, we’ll take a look at some of the most important key performance indicators (KPIs) and how to calculate them while running your digital marketing strategy. To give you a head’s up, here are some of the email campaign metrics we’ll cover in this post: Open rate Click-through rate (CTR) Conversion rate Click-to-open rate (CTOR) Bounce rate Now grab your calculators; things are about to get interesting! KPIs For Email Marketers Your key performance indicators (KPIs) are essential metrics to show you how your email strategy performs. These indicators usually focus on providing adequate information on your campaign performance, such as how many contacts click on your links or how your subscriber list expands over a period of time. But before we even start we highly suggest that you already watch our video on the best Email Marketing Metrics to track. It's a concise yet powerful video that will teach you how to track your email campaigns like a pro. 20 Crucial Email Marketing Metrics To Track Below, you’ll find all the email campaign and email engagement metrics you need to monitor. Let’s see them: 1. Email Open rate Your open rate is one of the most important email metrics, as it will shed light on how your email subject lines perform. High open rate rates are usually the result of a subject line that is free of spammy words, is compelling, clear, and communicates the benefit at first glance. Also, according to statistics, 47% of recipients will open a campaign just by looking at the copy. Hence, it’s important to A/B test your subject lines to optimize them accordingly. How to calculate it: To find your email open rate, you need to divide the number of emails read by the number of emails sent to your list. Then, multiply the number by 100. For instance, if you sent 8,000 emails and 1,200 of them were opened by your subscribers, then your open rate will be 15%. Pro Tip: Since your subject lines influence your open rates, make sure to use a subject line tester like Refine to see how they'll perform and make improvements. 2. Click-Through Rate (CTR) Your click-through rate (CTR) will help you discover the number of people clicking on your email links. Your CTR is among the most important email metrics to determine whether your email copywriting actually leads your subscribers to your calls-to-action (CTA). According to statistics, the average click-through rate for all industries is 10. 29%, with an open rate of 16. 97%. How to calculate it: To find your CTR, you simply have to divide the number of campaigns your recipients clicked on by the number of delivered emails minus the bounced ones. Then, multiply the number by 100 to find your rate. Pro Tip: Use smart copy to lead your subscribers to your CTAs effortlessly. Also, pick the right colors to make them stand out and add valuable copy. 3. Email Conversion Rate (CR) Your email marketing conversion rate shows the percentage of subscribers who completed a desirable action. This action can differ depending on your goals. For instance, your conversion indicator can be a purchase or getting your subscriber to sign up for a webinar or any other activity. While there’s no standard number to show the ideal conversion rate, you should always aim to improve your conversions over time and compare the results to see whether your tactics work well or not. How to calculate it: This email metric can be easily calculated by dividing your conversions by the number of email marketing campaigns you sent, multiplied by 100. For instance, if you had 4,000 conversions and delivered 12,000 emails, then your conversion rate would be 33. 3%. Pro Tip: Give your email conversion rate a boost by paying attention to your content, CTAs, and email design. Don't forget to make your messages fun and creative to make your recipients act. 4. Bounce Rate Email bounce rate is an indicator of how many email addresses didn’t receive your campaign. Bounces can happen for a variety of reasons. For example, the email address might be wrong, due to spam complaints, poor deliverability and sender reputation, flagged email content, a full inbox, and so on. When we talk about your bounce rate, you need to consider the two types of bounces: Soft bounces: emails that weren’t delivered because of temporary errors (full inbox). Hard bounces: emails that can’t be delivered due to permanent errors (wrong email address). How to calculate it: To calculate your bounce rate, you have to divide the number of bounced emails by the number of emails sent and then multiply it by 100. As a rule of thumb, your bounce rate should be about 2% or less to be considered good. Pro Tip: To avoid high bounce rates, you always need to verify your email list using various validation tools. Also, make sure to be consistent with your sending times and leverage the double opt-in method to ensure that your emails are delivered correctly. 5. Unsubscribe Rate Your unsubscribe rate is an essential email metric to measure the percentage of recipients opting out of your email list. According to email marketing stats, the average unsubscribe rate for an email marketing campaign is about 0. 2%, which is a good percentage if you consider that the spam rate is about 0. 02%. How to calculate it: Find your unsubscribe rate simply by dividing the number of unsubscribes by the number of emails delivered to your subscribers. For example, if you have 200 unsubscribes after sending 80,000 emails, your unsubscribe rate equals 0. 25%. Pro Tip: To minimize unsubscribes, ensure that your email messages are engaging and relevant enough to keep your subscribers interested. You can do that through personalization and customer segmentation! Need a helping hand? Register for Moosend’s email marketing automation tool to get all the personalization and segmentation options you need to succeed. 6. Email Return-On-Investment (ROI) In general, your return-on-investment (ROI) is an email metric used to measure the overall profitability of your marketing strategy. Similarly, your email return-on-investment can indicate the success of your email marketing efforts, usually in the form of $X for every $1 spent on it. Today, email ROI accounts for $42 for every dollar you invest, a sum that is more than ideal for thriving businesses. How to calculate it: Calculating your email ROI might be a little tricky as you first need to find out the money you gained and spent on email marketing: Money spent: This usually includes the sum spent on marketing tools like your email service provider (ESP), your marketing team, consultants, agencies, etc. Money gained: This is the profit you made from your email campaigns. You can track email profit either through tools like Google Analytics or through your ESP’s reporting and analytics features. For instance, if your gain is $40,000 and your expenses are $12,500, then your email ROI will be: ($40,000 - $12,500) / $12,500 x 100 = 220%. Pro Tip: If you want to improve your email ROI, you can follow some of the best email marketing practices out there, such as creating compelling subject lines, keeping your email list clean, creating drip campaigns, and more. 7. Email List Growth Rate Building and growing your subscriber list is a successful practice for every email marketer. To see if more people are interested in your brand, you can calculate your email list growth rate to determine whether your lead generation and marketing efforts are working. An expanded and engaged email list will allow you to promote your products/services to a large and interested audience that will take action. How to calculate it: To find your mailing list growth rate, you have to subtract the number of new subscribers from the number of unsubscribed users. Then, you need to divide the number by the total subscribers and multiply it by 100. For example, if you have 5,000 new subscribers, 800 unsubscribes and 30,000 subscribers in total, your email list growth rate will be: (5,000 - 800) / 30,000 x 100 = 14% growth rate. Pro Tip: Make sure to power up your subscriber generation with smart sign-up forms. Show your audience the value of joining and then nurture and engage them with some good email campaigns! 8. Click-To-Open Rate (CTOR) Your click-to-open rate (CTOR) is one of the email metrics that can show you how effective your email content is. This is a necessary indicator as it will provide you with valuable insights on your email performance (message, design, CTA) and how your recipients interact with these elements. Compared to your click-through rate, CTOR focuses only on the content of your email marketing campaigns. On top of that, tracking your click-to-open rate will help your A/B Testing efforts, allowing you to design better content. How to calculate it: You can find your CTOR by dividing your unique clicks by your unique opens and multiplying it by 100. For instance, if you have 2,000 unique clicks and 8,000 unique opens, your CTOR will be 25%. Pro Tip: The best way to give your CTOR a boost is to focus on single CTAs, add valuable copy, and choose colors that will make your buttons stand out! 9. Email Delivery Rate Before we see how to calculate your email delivery rate, we need to distinguish it from your email deliverability. Delivery rate: This metric shows you the number of emails successfully received by your subscriber’s email client. Deliverability rate: On the other hand, deliverability is a set of processes that allow you to deliver your campaigns to your recipients’ inboxes. To deem your email marketing efforts successful, you need to have a high email delivery rate. Let’s see how to measure it! How to calculate it: All you need to find your delivery rate is to subtract the number of emails sent from the number of bounced campaigns. Then, divide the sum by the number of emails sent and multiply it by 100. For instance, if you sent 10,000 campaigns and had 600 bounces, your delivery rate would be: (10,000 - 600) / 10,000 x 100 = 94%. Pro Tip: Pay attention to your subject lines and preview text to avoid landing your campaigns in the spam folder! 10. Spam Complaint Rate When you calculate your email metrics, you always need to keep the spam folder in mind. As you know, recipients might flag your messages using the spam option of their mailbox provider’s (ISP) when something looks suspicious. Before you try to find what went wrong, you have to monitor your spam complaint rate to discover whether your audience reports your emails or not. According to data, a good complaint rate is 0. 1% (1 report per 1,000 emails), while a 0. 5% rate isn't acceptable. How to calculate it: To calculate your spam complaint rate, you need to divide the number of reports by the number of emails sent. For example, if you sent 200,000 campaigns and received 500 complaints, your rate would be 0. 25%. Pro Tip: Avoid using spammy words, sending messages to the wrong audience, or using an IP address that has been used for spamming to make sure that your audience won’t report you! If you want to step up your game and stay away from the spam folder, make sure to get an ESP with a high email deliverability rate! Moosend, for example, has a 98% rate, which is more than ideal to land your messages in your subscribers’ inbox. You can sign up for a Moosend account and get started today! 11. Subscriber Acquisition Cost (SAC) Another thing you need to keep in mind is your Subscriber Acquisition Cost (SAC), one of the email campaign metrics that will tell you how much it costs to acquire new subscribers. Finding your SAC will allow your business to estimate the value of each contact and help you make more accurate ROI calculations. How to calculate it: To find your SAC, you need to divide the total cost of acquiring new contacts by the number of new subscribers you got. For instance, if your total sales and marketing cost is $10,000 and your new subscribers equal 2,000, then your SAC will be $5. 12. Email Opt-In Conversion Rate Your email opt-in conversion rate refers to the number of website visitors who successfully joined your mailing list through a pop-up form. This email metric can change based on the position of your opt-ins. Forms located on your homepage might have a different conversion rate compared to landing pages. For instance, homepage pop-ups can have a conversion rate of 3%, while landing page opt-ins tend to have a 5-15% conversion rate. How to calculate it: Finding your email opt-in conversion rate is easy. All you have to do is divide the number of opt-ins by the number of subscribers you have and multiply it by 100. Pro Tip: Increase your email opt-in conversion rate by crafting intriguing forms with headlines and copy that communicate the benefit of joining your mailing list! 13. Revenue Per Subscriber (RPS) Revenue Per Subscriber is a useful metric that businesses can use to calculate the profit generated by each subscriber. Your RPS is similar to your Average Revenue Per User (ARPU), an indicator that allows you to track your growth rate and compare it to your competitors. How to calculate it: Your RPS is calculated by dividing the revenue from your email list by the total number of your subscribers. For example, if your list generated $8,000 and you have 10,000 subscribers, your RPS would be $0. 80 for each contact. Pro Tip: Make sure that your email marketing campaigns lead your recipient to your CTAs. Use your copy to highlight the benefit of clicking, and then use your landing pages to convert them to customers! 14. Revenue Per Campaign (RPC) Apart from RPS, you can also calculate your Revenue Per Campaign (RPC), another important email metric to see the profit generated from your messages. Monitoring your RPC will help you discover which email marketing campaigns work best for your audience and help you replicate their success for the future, thus contributing to building an efficient email marketing funnel. How to calculate it: To find your revenue per campaign, you have to divide your total revenue by the total number of emails sent. For instance, if you accumulated $5,000 from 14,000 emails, your RPC would be $2. 80 for each email campaign. Pro Tip: To increase your profitability, make sure to use the right email newsletter template designs, compelling copy, intriguing CTAs, and high-quality visuals. This way, your subscriber list will have higher chances of clicking and converting! 15. Email Forward/Share Rate Your Email Forward or Share Rate shows you the percentage of recipients forwarding or sharing your message with their peers. You can use this metric to determine whether your messages are intriguing enough for your contacts to show them to their friends. A high email forward rate is ideal for businesses who want to boost their word-of-mouth marketing strategy: How to calculate it: Finding your email forward/share rate requires dividing the number of forwards/shares by the total number of emails delivered to your email list. For example, if you deliver 10,000 campaigns and your audience forwards 2,000 of them, your rate will be 20%. Pro Tip: Increase your email shareability by following a few simple email marketing tips, like adding value to your messages, hyper-personalize your content, or improve your deliverability. 16. Subscriber Lifetime Value (SLV) After finding your revenue per subscriber (RPS), you can use the data to calculate your Subscriber Lifetime Value (SLV). This email metric will show you the average time a user spends on your mailing list before unsubscribing. How to calculate it: Before using the above formula, you have to calculate your RPS (revenue per subscriber) and then multiply the number by the number of months a contact spends on your list. For example, if your RPS is ($8,000 / 10,000) = $0. 80, and your recipient stays in your mailing list for 12 months, your SLV will be ($0. 80 x 12) = $9. 6. Pro Tip: Keeping your subscribers engaged is the best way to increase your SLV. Send them personalized email marketing campaigns, provide great customer experiences throughout their customer journey, and reward loyalty. 17. Email Read Rate Your email read rate or read time will show how many of your opened email campaigns were read. This email marketing metric is useful for more important campaigns, such as privacy updates. It will help you see whether your subscribers read through or just open your campaign and then go away without digesting the message. How to calculate it: Find your email read rate by dividing the number of emails read by the number of emails opened by your recipients. For instance, if you send 25,000 emails and 10,000 are actually read, your read time will be 40%. Pro Tip: Get better read times by using clean newsletter designs, beautiful visuals, and targeted email copy. Also, minimize distractions by removing unnecessary buttons that’ll lead your recipients away. 18. Non-Open Rate Among these email metrics, you’ll also find the formula to calculate your non-open rate. This indicator will show you the number of campaigns that your audience hasn’t opened. Monitoring non-opens is a great way to discover elements that don’t work that well. So when you pair the data with your A/B Testing efforts, you can improve your email performance and make small yet crucial changes that’ll increase your open rate! How to calculate it: To detect your non-open rate, you have to divide your not opened campaigns by subtracting the number of emails sent from your bounced campaigns. For instance, if you sent 2,000 emails, out of which 1,800 were delivered and 1,300 were opened, your non-open rate would be as follows: 700 / 1,800 x 100 = 38. 8%. 19. Mobile Open Rate Did you know that in 2019 the number of emails opened on mobile devices was up to 41. 9%? So what does this mean for your email metrics, and why do you need to track your mobile open rate? First of all, monitoring your mobile opens will help you plan your email campaigns more effectively, choosing responsive designs, optimizing your email subject lines for mobile devices, and so on. Also, you can create specific messages for your mobile users to increase engagement and deliver unique experiences to them. How to calculate it: Your mobile open rate comes from the number of emails opened on mobile devices divided by the number of mobile recipients. For example, for 3,000 mobile opens and 5,000 mobile recipients, your open rate will be 60%. Pro Tip: As mentioned above, pay attention to your email design and subject line copy to increase mobile user engagement. 20. Links Clicked Last but not least, you also need to keep track of your email link performance. While there’s no formula to do that, you can use your email marketing tool to see how your recipients interacted with your links. For instance, email tools like Moosend provide you with a reporting and analytics dashboard: You can use these insights along with click maps to discover what appeals to your subscribers and whether link positioning plays a role or not in your engagement rates. Know Your Email Metrics Keeping track of the most important KPIs is crucial to improving your email marketing strategy as a whole. As you saw, indicators like your CTR, open rate, email list growth, and SLV will show you how your email marketing campaigns perform and how your business grows. To calculate your rates, you can easily use the above formulas or consult your email marketing and analytics tools (which we’ll do the job faster for you). If you still haven’t got your hands on a smart email service to track your performance, you can try Moosend’s platform! Now it's time for some serious calculations! --- ### Email Validation Guide: 11 Reasons Why You Need It > What is email validation and how can it enhance your marketing efforts? Learn all the benefits and take email marketing to the next level: - Published: 2021-09-03 - Modified: 2025-01-16 - URL: https://moosend.com/blog/email-validation/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Intermediate Have you ever heard of email validation and wondered how it can benefit your email marketing and other business practices? If yes, stay with us! Despite all the developments of the internet, from Web 2. 0 to the social media revolution and beyond, good old email has remained the most popular communication method. In 2020, there were over 4 billion email users around the world. That means that over half of the world’s population has an email account. With numbers like these, email is vital to the success of any business. But with so many email addresses out in the wild, how can you confirm which email IDs are real? The answer is email validation, a process that verifies whether emails belong to real people and are safe to send to or not. Here, we’ll cover 11 reasons why your business should prioritize it. Searching for email testing tools of all kinds? Find the best email checkers out there, including pricing and top features, and see your amazing campaigns covert! Read this guide What Is Email Validation? Email validation is a process that checks whether an email address is valid and deliverable. Typically, software tools like ZeroBounce are employed to scan through long lists of email addresses and remove invalid ones. You can also practice it in real-time, for instance, by connecting an email validation API. The goal of email validation is to catch any potential issues before your ISP or email provider does. This way, you can avoid the negative consequences of email deliverability, such as increasing spam or bounce rates. How Do Most Email Validation Tools Work? The specific procedure varies from tool to tool, but it generally follows a similar outline: First, the tool will check for known spam traps, which are email addresses set up to catch senders violating email spamming rules. Generally, this won’t be much of an issue if you’ve acquired your email list organically. But, if you have addresses from different sources in your email database, you should double-check to avoid being blacklisted. Next, your email validation service will check for invalid email addresses and syntax, like misspellings or typos. After that, the validator will verify the domain name. To do this, it will look at the mail server’s DNS and MX records to verify that the domain exists and can receive emails. For example, if you have an email with a non-existent domain, the validation tool will check the domain registration. It will proceed with email list cleaning if it doesn't exist, removing this email from your list. Finally, the email address validation tool will check individual mailboxes using the SMTP protocol. The tool will ping the mailbox, and if it gets the proper response, it will know that the mailbox exists and is deliverable. If not, it will remove that address. Email validation is closely related to email address verification, which goes an extra step to check whether the address belongs to someone and is active. Some email verification tools will also check whether an address frequently marks emails as spam. If so, it will flag the address for removal to reduce the risk of spam reporting. 11 Reasons To Put Email Validation High On Your Lists Now that you have a better idea of what email validation is, let’s learn how it can boost your email programs and campaigns: 1. Improve Engagement Rates It should come as no surprise that it’s challenging to have high engagement rates if there aren’t any real people to engage with. If it turns out that your list is filled with “bad emails,” removing them will naturally boost your engagement rates. Plus, once you validate your email lists, you’ll also ensure that you have the most accurate data possible. Imagine you have a mailing list of four people, Bill, Jane, Suzie, and Louis. You send a message to all four of them and only get follow-up responses from two of them. Therefore, you think that your engagement rate is 50%. Later, you find out that two of the addresses don’t exist, so your actual engagement rate is 100%! Now you can make strategic decisions on email marketing campaigns based on more solid data. Beyond that, better engagement rates also help keep your account off of email blacklists and improve your deliverability. So fixing an artificially low email engagement rate can be extremely valuable. 2. Boost Deliverability Email deliverability is a measure of how likely it is that your email will end up in your subscribers’ mailboxes. Many factors affect it, including the number of hard bounces, your engagement rates, and how many spam complaints are filed against you. Again, email validators are designed to remove invalid and undeliverable email addresses. When you remove these, you reduce the likelihood that the emails you send will bounce back and hurt your sender reputation — and ultimately your deliverability. If you use an email verifier, you can also remove high-risk emails from your list that are likely to mark your communications as spam, which can be detrimental to your deliverability. Overall, you should make sure that your spam complaint rate is less than 0. 1%. Source 3. Reduce the Risk of Being Blacklisted As already mentioned, the primary purpose of email validation is to avoid getting your email account blacklisted and hurting your deliverability. High bounce rates, low engagement, spam traps, and spam complaints can all contribute to getting your domain or IP address blacklisted. And if this happens, all your future emails will go straight to spam - and that’s not where you want them to be. Why is that? If you’re sending to invalid email addresses, it shows that you’re not updating your list. For example, the more hard bounces you get, the more likely it is that your account will get blacklisted. By validating and verifying your email addresses on your list, you reduce these risks! 4. Purge Temporary Email Accounts Temporary email accounts are typically used by consumers who don’t want to provide their real email addresses to a business. For example, someone who wants to download a free e-book and provides an email to do so might use a temporary email address. The problem with disposable email addresses is that they become invalid and can contribute to hard bounces. Plus, you’re not going to get much engagement out of them. Keep in mind that anyone using a temporary email address is doing so because they specifically don’t want to receive emails from you, but they need to provide an email. As a result, they pose nothing but a risk to you. Overall, a good email validator can sniff out temporary email accounts and save you from the trouble that can come from having them on your list. 5. Find Catch-All Email Accounts Catch-all email accounts are email addresses set up to receive all emails sent to a domain - even invalid email addresses. For example, imagine a website with the domain email. com. It has only one valid email address: valid@email. com. However, since it is a catch-all account, it will receive mail sent to any address that ends in email. com, even invalid@email. com, notreal@email. com, etc. At first, this might not seem like a problem - after all, the email is still delivered. Unfortunately, it’s not that simple. Catch-all email accounts can be configured only to accept emails to invalid addresses temporarily. Then, the user can elect to bounce them back. So good email validators can detect catch-all email accounts and help you avoid the risks associated with them. 6. Increase Conversions When you remove invalid emails from your list, you’ll naturally increase your conversion rates. Your emails arrive in the subscribers’ inbox, and if you’ve implemented the right email marketing practices, open rates will boom. Plus, when you remove invalid email addresses, you improve your deliverability, making it more likely that you’ll get conversions. One case study showed that real-time email validation increased conversions by 55%, from 2. 07% to 3. 22%. Conversions increased because prospects felt more confident that they would receive a response. Why? Implementing the email validation demonstrated a level of sophistication, and the whole system helped collect solely correct emails. 7. Detect Typos Typos happen to the best of us. But when they occur in email signup forms, they can be particularly problematic. The receiver won’t get the emails they hoped for, and you will get hard bounces in return. Good email validators can catch these typos and remove the emails from your list. For example, if one of the wrong emails on your list is susanlee@gmail. com, the validator can flag this address for removal before sending out an email to that address. Sending to invalid email addresses will only hurt you, so it’s essential to remove as many as you can, and that’s precisely what email validators are designed to do. 8. Understand your Data Quality Modern businesses are constantly collecting data. Validating your email lists can give you insights into the quality of your data. If it turns out that large swathes of your lists are comprised of invalid emails, it becomes obvious that there’s an issue with your data collection procedures. This can serve as a signal to look beyond your email list and check whether your data collection process is problematic. Beyond that, if you find out that many of the addresses on your list are undeliverable, it can change how you interpret your data. For example, if you notice an abnormally low engagement rate, you may initially attribute that to poor email copywriting. However, after running an email validation, you may find that the real culprit was simply the invalid accounts, deeming your engagement rates. 9. Save Money and Avoid Fines Some email marketing services have plans that are priced based on the number of subscribers on your list. If it turns out that your list is bloated with hundreds or thousands of invalid email addresses, you can end up paying a higher subscription price for no reason. Running an email validation will help you maintain a clean email list and save you money on subscription fees. Plus, fines for sending spam are no joke. Violating the US CAN-SPAM Act can lead to fines of up to $43,792 per email. That means that if you send out just 25 emails that violate the act, you could face penalties of over $1 million. So validating your email lists can help you remove those emails that can get you into deep trouble. Plus, it’s an essential practice if you bought your list as you won’t know what type of collection methods the previous owner used and whether they violated the privacy laws, such as GDPR. 10. Find Effective Email Collection Methods If you keep track of the sources of your email addresses, running an email validator on your list can point out dysfunctional collection methods. For example, if you find that 70% of all your invalid emails are coming from a specific signup form, you can investigate the reasons behind that and see if there’s an issue to resolve. Similarly, if you notice that a different collection method has a deficient number of invalid addresses, you can look into why it’s so successful and try to implement it in other parts of your sales funnel. 11. Improve your Campaign ROI We've saved the best for last: As we mentioned, removing invalid emails from your list can reduce email marketing costs. So there’s another benefit: once your costs - or fines - are lowered, your email marketing ROI increases. So if you want a quick and easy way to boost your email marketing ROI, look no further than email validation. Takeaways For Email Validation Validating your email lists is quick, easy, and relatively cheap, and comes with many benefits. Given how easy email validation is, there should be no hesitation in putting it at the top of your priority list, as it can save you from massive headaches down the line, such as blacklisting or spam reports. Looking for an all-in-one marketing solution with spam testing features and an API to connect with your existing stack? Get a Moosend account today and send your lovely campaigns to your customers’ inboxes. Author - Sujan Patel Sujan Patel is a partner at Ramp Ventures & co-founder of Mailshake. He has over 15 years of marketing experience and has led the digital marketing strategy for companies like Salesforce, Mint, Intuit, and many other Fortune 500 caliber companies. --- ### How To Build An Email Marketing Funnel With Flying Colors > An email marketing funnel will help you send the right messages to your customers and prospects at the right time. Learn how to build them: - Published: 2021-08-27 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-marketing-funnel/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Wondering how impactful an email marketing funnel can become for your marketing strategy? Then you’ve just landed in the right place. Learn its definition, benefits, and how to create one that works miracles for your business. Email marketing is one of the most efficient tools businesses have to nurture customer relationships, especially in eCommerce. Ask every marketer out there, and they will confirm it with their whole heart. Need more solid evidence? The average email marketing ROI is $42 for every $1 spent, which is undoubtedly a success indicator. However, you should first learn its rules and try things out before building a funnel that will help you reach your goals and get your strategy to the next level. What Is An Email Marketing Funnel? It’s best to start by answering a relevant question first: What is a marketing funnel? Briefly, it represents the different customer journey stages that transform a website visitor into a loyal customer. So an email marketing funnel represents how you can nurture your audience during these stages with promotional and educational content via emails. Source You can also come across the term email marketing sales funnel, including all the steps a customer goes through to convert. Especially in B2B organizations, the distinction can be more profound, as sales representatives can jump in the process using cold emails with videos or a sales pitch to push qualified leads down the funnel faster. But here, we’ll focus more on techniques that email marketers can put together strategically to meet their objectives. Why Do You Need An Email Marketing Funnel? Now, let’s see all the benefits this method can bring to your business: 1. It Helps Nurture your Audience Once you start spotting your target audience’s needs and pain points, you’ll manage to deliver the right messages to them at the right time. This way, you’ll build a stable relationship that grows over time. For example, when you obtain the email opt-in from new subscribers, send them a welcome email series. You can schedule another campaign with helpful content around your market to increase brand awareness in a few days. Follow this mindset in every step of the funnel, and your new leads will most likely stay on track if they’re interested in your product/services. 2. It Enhances Personalized Marketing Personalized marketing tools can bring extra value to your business. First off, customers appreciate receiving messages from brands that are timely and thoughtful. When they sense that your priority is to offer them an excellent experience, chances are they will love you more. So try to make your email content as personal as possible. For example, you can add their name on the subject line or make product and blog post recommendations based on where they stand on the funnel. This way, you’ll maximize open rates and positively impact the idea prospects and customers have of your brand. 3. It’s Easy to Track and Analyze Building an email marketing funnel won’t happen overnight. However, if you acquire an effective email marketing platform with analytics capabilities, you’ll manage to figure out what works and what needs to be improved faster. Thus, you’ll be able to make the right moves that will gradually lead to success. For example, with Moosend, you gain access to analytics and reporting tools that allow for more data-driven marketing decisions at each funnel stage. 4. It Increases your ROI if Done Right Eventually, if you manage to check all the points above, you’ll witness positive results in your business revenue going forward. As mentioned in the intro, email marketing ROI can get high and benefit your business massively. You can also look at the benchmark data for your industry to get a better view of how email marketing can shape your business in the long run. Email Marketing Funnel Stages And Examples So, what type of emails can you share at each stage of the funnel to nurture potential customers and, of course, existing ones? Here, we’ll present some top methods to get you started. This email marketing strategy frequently aligns with content marketing techniques, divided into three main categories based on their goal - top, middle, and bottom of the funnel. Have a look: Source Awareness Stage - Top of the Funnel (TOFU) These are the first-ever interactions with new email subscribers. Here’s an opportunity to raise the bar for your brand and show that you’re a thought leader in your field. It’s not the right time for more aggressive marketing methods. Instead, here’s what you can share with your audience: Blog posts Newsletters Checklists Infographic Podcasts Want to see an example? Here’s one from Postable: Subject line: The Postable Newsletter is BACK! This email also includes social media links to redirect users to additional business platforms and kick off an omnichannel marketing experience. Smart, isn't it? Consideration Stage - Middle of the Funnel (MOFU) Now, let’s move to the consideration stage. The lead has started to interact more with your brand through your website, emails, or other channels like social media. Now, it’s time to serve more targeted content to them, showcasing the benefits of your product/services. Keep in mind that the more personalized your outreach is, the better results your email marketing campaigns will have. Wondering what to include in your emails at this point? Here’s a brief list: Case studies/Ebooks Whitepapers Webinars Quiz Templates FAQs This info aims to show them how your offers can fulfill their wishes and soothe their pain points. For example, if you have an eCommerce skincare brand, you can share with your subscribers a content piece with product recommendations based on their skin type. Here is an exceptional example by Hawthorne in the form of a quiz: Subject line: But, like, WHY should you wash your face? Even if the reader doesn’t click on the CTA (call-to-action) button to find out more about the products, the rest of the copy still does the trick. Conversion Stage - Bottom of the Funnel (BOFU) And now the critical time has arrived. Will those prospects finally become your customers? You cannot leave this to luck, especially now that you’re closer to your conversion goal! Fortunately, you can still utilize email marketing at this point to create urgency. Don’t hesitate to include “Buy now” buttons to gently push prospects to make the final call. What you can share with them: Demos/Free trials Testimonials/Reviews Discounts/Promo codes Customer stories Pricing pages This is an email with customer reviews by Eight Sleep: Subject line: Sleep deeper, longer, better By delivering this social proof at the right time to your prospects, you’ll probably convince them to purchase. Demonstrate your most powerful stories based on the audiences’ needs to win them once and for all. Loyalty/Advocacy Stages Now that you’ve obtained your new buyers, you should continue nurturing your paying customers to secure retention. Send the first email during the onboarding process with helpful information and start conversations with them to win their trust and loyalty. Continue delivering valuable content to them and schedule cross-sell and upsell campaigns when you see fit. Plus, you know well that nobody is a better cheerleader for your brand than your existing customers. If you treat them uniquely, they’ll be more than happy to spread the word. You can also nudge them with a referral marketing campaign or review request to acquire new leads. Look at this example by Maude: Subject line: Get $5 off for every friend you refer. Important note: The email marketing funnel stages we’ve shared are not limiting. You can build a different-looking funnel based on your business’s customer journey that makes sense to you. Use the above steps as a guide and follow the upcoming tips to learn more about this process. How To Create An Email Marketing Funnel And now, let’s get down to business! See how you can set up your email marketing funnel and power up your marketing efforts: 1. Know your Target Audience First off, to build an effective email marketing funnel, it’s critical to know your target audience inside out. Define your top buyer personas and their most significant interests, needs, and concerns. Where do they live? How old are they and what relaxes them in their free time? All these questions will help you make better choices for your email marketing strategy. Figure out what content types they would be more interested in based on their demographics, such as age, geographic location, or employment. For example, a young audience would be fond of podcasts and fun videos so that you can distribute them during the awareness stage. Of course, there’s going to be a trial-error phase, but hopefully, getting to know your target personas will help you empathize with them more and give them what they’re looking for in every step of the funnel. 2. Map the Customer Journey Customer journey maps are visualizations of all the touchpoints and interactions a customer has with your brand from the first time they enter your pipeline. It’s an opportunity to analyze when, where, and how your ideal buyers interacted with your brand. Plus, think about what their intents and needs were at those timeframes. Once you get the correct data, you will better understand how to use email marketing to succeed. For instance, if you realize that prospects look for customer stories early at the consideration stage, craft a relevant email and send it out. But where can you find that data? You can use analytics tools like Google Analytics, your CRM solution, such as Salesforce, and email automation tools like Moosend. You can also run customer surveys to get direct feedback from buyers. Want to create your own customer journey maps? Get this free template to save time! 3. Get an Email Marketing Automation Tool To make the most of the email marketing funnel you’ve just built, you’ll need an email automation tool to keep track of all processes in one place. Platforms like Moosend allow you to take email marketing to the next level with features such as list segmentation, personalization, and automated email campaigns. You can also use its newsletter editor to create branded campaigns using ready-made templates without needing coding or design skills. And once you’ve sent out your lovely campaigns, you can use the analytics and reporting tools to monitor the performance. In short, if you want to succeed in email marketing, you need an email marketing platform by all means. You can also connect it with your existing marketing stack for maximum marketing efficiency. 4. Grow your Email Lists Well, all this is amazing, but how can you increase your email subscribers in the first place? You should collect their email opt-ins. Thankfully, there are lots of ways to approach that. Firstly, you can create pop-ups on your website with sign-up forms. You can also provide some incentives to make subscriptions more attractive for visitors. You can also craft lead magnets to capture more email addresses. They are free marketing items for prospects, such as ebooks, infographics, and reports. Also, make sure to create branded landing pages with solid design and copy to boost conversion rates. Demos and free trials are, of course, powerful tools to collect new email addresses. Plus, when customers sign-up for them, they’re probably way down the funnel and not at the awareness stage. So place them at profound places on your website to save time. 5. Build Drip Campaigns Knowing your email marketing funnel will let you create efficient drip campaigns. With this method, you can automate a series of emails at specific times and dates based on the subscriber’s action. For example, let’s say that someone has signed up for the first time on your list. Then, you can schedule a welcome email for them, and in three days, you can send them a follow up including an infographic or a blog post. These automated email sequences will keep your audience warmed up at critical times during the customer journey. And with an email marketing funnel, you’ll have a better idea of which emails can be more impactful as leads move down the funnel. Want to learn some ready-made automation workflow examples? Here’s our guide. 6. Monitor your Results and Adapt And finally, you will not be able to craft an effective marketing funnel without access to an analytics tool. See how your emails perform in each stage of the funnel to make the best possible adjustments. Let yourself experiment with different tactics and once you spot the formula that works best for you, capitalize on it. More specifically, by monitoring email metrics such as open and click-through rates, you can understand how powerful these emails are and ways to improve them down the road. It’s also crucial to monitor spam rates as if they start rising, they will probably hurt your sender’s reputation down the road. Boost Your Business ROI Via Email Marketing Funnels So if you invest in email marketing to increase your business revenue, you need to build a funnel to guide the way. Use the methods we shared above to visualize and map your email marketing funnel in simple steps, and you’ll be more than pleased with the results. Ready to send out targeted emails to nurture your customers? Get a Moosend account today and make emails that convert! --- ### 25 Best Email Marketing Tips To Win 2025 > Discover 25 actionable email marketing tips to take your email strategy to the next level + take a look at 5 advanced tools to get started! - Published: 2021-08-23 - Modified: 2025-04-29 - URL: https://moosend.com/blog/email-marketing-tips/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner, Intermediate Did you just get a hold of email marketing and don’t know how to boost your efforts? Today, we’re here with some sexy email marketing tips to help you drive growth for your business! As experience has shown, email is a major customer acquisition weapon, with marketers reporting that business email is 40X more effective than Facebook and Twitter combined. So, it’s a shame not knowing the tips and tricks to maximize it. From creating the perfect subject line to targeting the holidays with brilliant seasonal campaigns, here are the best ways to charm your subscribers! Let's see them! Pro Email Marketing Tips For Marketers In a hurry? Here are all the email tips found in this post: Lead with value Segment your email lists Hyper-personalize your content Time your email marketing campaigns Let unengaged subscribers go Take advantage of double unsubscribe opt-ins Don’t buy email lists Use email newsletter templates wisely Write clear and compelling subject lines Don’t forget your preview text Come up with entertaining email content Target the holiday season Create campaigns using trending topics Plan social-infused emails Reward customer loyalty Equip your emails with interactive elements Take care of email deliverability Collect customer feedback Match your emails with your landing pages Embrace RSS Campaigns Optimize your emails through A/B Testing Use email testing tools Pass the ‘5-second test’ Measure your results Automate your email campaigns 1. Lead with Value Reciprocity (giving value back to your audience) is one of the main principles of creating a strong and profitable relationship with prospects and clients. To provide value, though, you need to adopt customer-centric practices that will nurture them into your brand advocates. Start by asking yourself who your audience actually is. Do you have buyer personas in place? This ideal representation will show you what your target audience wants from you and help you address their pain points. Knowing who to target will result in designing a content marketing strategy that will provide the most benefit to your prospects and maximize your email marketing efforts. There are a variety of ways to add value to your messages: Provide case studies and success stories for inspiration. Offer recipes, DIY guides, and other tips and tricks that are not product-specific. Show them educational product content (blog posts, ebooks, etc. ) that addresses their pain points. Give them freebies, discounts, giveaways, and so on. Here’s a great example from IPSY, offering subscribers a free gift to entice them: If you are constantly spamming your prospects with sales pitch after sales pitch with no value included to increase conversions, you will quickly lose subscribers and reduce your chances of making the sale. Instead, focus on developing long-term relationships with your prospects, a practice that will ultimately help you reach customer retention. 2. Segment Your Email Lists Segmenting your email list involves splitting up your contacts depending on where they are in their customer journey. Email marketers can create different customer segments based on their recipients' demographics, lifestyle, location, website activity, job title, psychographics, etc. A great example of segmentation comes from Avocode. The brand has created a specific segment to deliver targeted discounts to students, making the offer as irresistible as possible to help them nail their assignments: As you can see, segmenting your contact list ensures that people receive deals and offers that will be of interest to them, making them more likely to buy and less likely to unsubscribe! If you want to make your messages effective, keep this email marketing tip on top of your mind, segment your list, and deliver your campaigns. It'll be an instant win! 3. Hyper-Personalize Your Content I’m sure you’ve heard about personalization already. This practice is pretty simple since all you need is to add your subscriber's name in the subject line or email copy, and, voila, your email is now more personal! However, if you want to step it up a notch, you can use hyper-personalization, one of the best tactics to tailor your messages to your audience’s needs. To hyper-personalize your campaigns, you need to combine the power of data, consumer insights, analytics, and automation. The more you know about your recipient, the better your campaigns will be. Consequently, your message will feel less salesy and more natural, providing an instant solution to your customer's pain points. For example, BareMinerals often uses this practice in the form of a “We saw you looking” campaign. These automated messages leverage online behavior to target users with the right content at the right time: Last but not least, to create hyper-personalized messages, you’ll need the help of a marketing automation tool like Moosend or Mailchimp to set up smart workflows that will leverage the power of data! If you want to see how they work, you can sign up for a free Moosend account, hop into the visual workflow editor and give it a try! 4. Time Your Email Marketing Campaigns One of the most frequently asked questions out there is, “When and how often should I send out emails? ” To answer this question, let’s look at some 2021 email marketing data: Emails delivered on Thursdays had the highest open rate, followed by Tuesdays. Saturday had the lowest average open rate. Email open rates were highest between 8 am, and 9 am. After 6 pm, open rates started to decline. As far as frequency goes, the optimum number for getting your emails opened is 2-5 campaigns per month. However, this doesn’t necessarily mean this will be right for your email list. The more you know about your prospects' behavior, the better it will help you determine the best timing and frequency of your email campaigns. Also, when starting, it is best to experiment and deliver your emails at different times to figure out what works best by analyzing the results! 5. Let Unengaged Subscribers Go Let’s face it - not everyone who chooses to opt-in for your email newsletter will want to stay on your list forever. People move away, change jobs, or they are just no longer interested. Regardless of the reason, nothing is more annoying for your customers than having to jump through hoops to unsubscribe from an email list. Don't make your subscribers search for a way out and give them an easy way out. The most common place to add your unsubscribe button is at the bottom of your campaign. Sometimes, though, Gmail will display your unsubscribe link next to your sender address like Fenty: While this email marketing tip might sound absurd to you, parting ways in good terms is actually better than having people reporting you. Which can easily happen if you “hide” the unsubscribe button from them. Being transparent will work in your favor as it will help your email list hygiene efforts and improve your deliverability. 6. Take Advantage of Double Unsubscribe Opt-ins As we saw above, disengaged subscribers will see their way out of your email list no matter what you do. But what happens with accidental unsubscribes? This can happen at any time, leaving your subscribers wondering why they aren’t receiving messages from your business anymore. This can be the cause of real disengagement! To avoid it, you can employ the power of the double unsubscribe opt-in. This process will make sure that your subscribers will receive a message before they leave your mailing list. You can redirect them to a new page or display a message where they can cancel or unsubscribe like ThirdLove below: Adding an extra step will help you prevent accidental unsubscribes and minimize any potential frustrations caused by it. If you want to use this feature, you’ll have to get email software that supports it. Moosend, for example, has recently launched a double unsubscribe opt-in option to help you out. To try it out, you can easily create a free account and select it from your account settings. 7. Don’t Buy Email Lists Building an email list from scratch has certain challenges. You have to create an online form to get your visitors’ attention and then convince them to stay with you through their journey. Of course, sometimes people might approach you, telling you that they can sell you their email list. While it might sound tempting, you should never accept such offers. Lists like these can have subscribers of questionable origin. Also, they might not even be interested in what you offer, so you’ll see a number of them unsubscribing the moment you start emailing them. Creating your own list of engaged subscribers is better than buying random mailing lists, even if the numbers are low at first. Pro tip: The best way to power up your list building is to create converting forms, offering web visitors some amazing incentives that will convince them to give you their email address! 8. Use Email Newsletter Templates Wisely Every email service out there offers pre-made templates you can use to create an array of campaigns. Most email marketing tips will tell you to avoid using generic designs that won’t reflect your brand. That’s true. But that doesn’t mean you can’t grab a template and customize it to your heart’s content! For instance, new email marketers can use ready-made email newsletter designs as blueprints to save time and avoid design-related frustrations. What’s more, apart from using your platform's email templates, you can create your own and save them in your library for future use! So if you’re thinking about customizing templates but are quite skeptical about them, you can use them as guides to create something wonderful for your audience. Plus, most of them are responsive, so they'll look good on several mobile devices and email clients! 9. Write Clear and Compelling Subject Lines Now let’s see a few handy email marketing tips for your actual email campaigns, starting with the most important component, your email subject lines! First off, if a subject line isn’t enticing enough to get your prospects to click on the email, then all of your email marketing efforts will go to waste! Paying attention to your subject line copy will help you increase your email open rates, prevent campaigns from landing in the spam folder, and get your message in front of the right people. To make readers click, you need to: Add a sense of urgency/scarcity: Use actionable language that tells readers why they must act now. Make them short and sweet: Aim for 30 and 50 characters (including spaces) to ensure that your prospects can read them without getting cut off, particularly by mobile devices. Avoid spam triggers: Avoid all caps and multiple exclamation points or spammy words like Cash, Quote, Buy now, Free, or Save to protect your email deliverability. Use emojis: A clever emoji will help your email subject line stand out in the inbox. For instance, the majority of Halloween subject line examples include emojis to be playful and creative. If subject lines are the bane of your existence, you can use an AI-powered subject line tester like Refine to check how they’ll perform! You can also get valuable suggestions on how to improve them, like adding personalization, emojis, etc. 10. Don’t Forget Your Preview Text Your preview text is as important as your subject lines! So take advantage of the extra lines of copy to provide more details that will support your messages! Let’s take a look at some examples from my inbox: Here, Wendell August Forge uses its preview text to give subscribers an extra incentive to interact with the email campaign. The brand’s choice is clever as it acts as a reinforcement to the new product launch. Similarly, Elementor grabs the opportunity to show the value of checking the new email by telling its subscribers about the new things they can do. In a nutshell, adding relevant preview text that supports your subject line is an excellent way to entice your recipients without breaking the subject line length rule! 11. Come up with Entertaining Email Content Apart from being valuable and concise, your email copy should be interesting and entertaining. So depending on your audience, you should try to incorporate your brand tone and give your recipients a unique experience. Don’t forget that the ultimate goal of effective email marketing isn’t to close a sale but capture the reader and make them want to engage with your content and brand long-term. For instance, Blizzard is a gaming company that uses story-infused email copy to convey various marketing and sales messages to its audience. Let’s take a look at an example: For Blizzard’s mailing list, this copy is on-point, offering readers an immersive experience outside their favorite game! Pro email marketing tip: Don't hesitate to create a story for your brand to promote your product/services uniquely and creatively. Brands like Coca-Cola have utilized this tactic for years and have seen solid results! 12. Target the Holiday Season Sending holiday campaigns couldn’t be absent from any successful eCommerce email marketing strategy! When you think of the holiday season, you automatically think of Halloween, Black Friday, and Christmas. However, these aren’t the only festive times of the year to target. Based on your audience, you can craft brilliant campaigns to target Father’s Day or, if your audience is mainly in the US, create 4th of July sales messages for it. Using the power of customer data, you can create specific segments for people celebrating different holidays. Then, all you need is a beautiful email design and a great offer to get them to act. Apart from the big ones, here are some other holidays that your eCommerce business can target: Oktoberfest (Sept. - Oct. ) Hanukkah (Nov. - Dec. ) Lunar New Year (Feb. 1) Mardi Gras (March 1) St. Patrick’s Day (March 17) Here’s a brilliant example from Chubbies to celebrate Oktoberfest in style: 13. Create Campaigns Using Trending Topics With your email tool, you can craft pretty much all sorts of emails. But have you ever thought about crafting campaigns influenced by trending topics? If you search social media, and more specifically, Twitter, you’ll come across various trending keywords. An example comes from a recent incident involving a Picasso painting that fell on the floor after being incorrectly placed by a Greek officer. Of course, local brands immediately seized the opportunity to create social media campaigns inspired by it. Among them was also IKEA which promoted a single shelf with the hashtags #picasso and #oops: So the question is, “Can you turn this into an email marketing campaign? ” Well, why not? People love seeing unique content in their inbox, especially when the inspiration is something like the above example! So keep a close eye on what’s going on to create something astonishing for your audience! 14. Plan Social-Infused Emails Gathering inspiration from social media is one thing but using actual posts in your email campaigns is one of the email marketing tips you need to keep in mind. Why? Because integrating email and social media is one of the most popular tactics that email marketers use to increase engagement through channel cross-promotion. And since social media is one of the biggest promotion/engagement players out there, “marrying” it with your email campaigns will help you elevate your strategy. Here, Fila created an email marketing campaign to promote its most-liked Instagram posts: As you can see, the brand grabbed the opportunity to show their best content and use CTAs to lead their subscribers back to corresponding product pages. That’s a smart way to boost your new eCommerce sales using your social media posts and newsletters! 15. Reward Customer Loyalty The first thing you need to know before we delve into this email marketing tip is that retaining existing customers is a lot cheaper than acquiring new ones. So if you want to use this practice, you need to start targeting your loyal customers first and then investing in getting new ones on board. For eCommerce businesses, this is possible through customer loyalty emails or buyer appreciation campaigns. Your loyal buyers will love an exclusive offer or discount coupon that will lead them back to your store. Here, you can see an email example by Michael Kors sent to subscribers who have joined its loyalty program: Rewarding existing customers is among the best eCommerce strategies you can use to make your business thrive! So don’t hesitate to create a VIP campaign for your loyal supporters! 16. Equip Your Emails with Interactive Elements When we talk about interactive emails, we refer to campaigns that have various elements that the recipient can engage with simply by clicking on them. The most common things found in these emails include GIFs, quizzes, videos, and countdown timers. These functional elements are meant to entice your audience by adding an extra engagement layer that will push the recipient towards your CTAs. Below, you’ll find a Black Friday email campaign from Carhartt. See how the brand uses a GIF to make the message interesting and unique? Source Simple email marketing tips like this will help you create emails that will make your audience pay attention to your call-to-action, charm them, and hype them up for your next campaign! 17. Take Care of Email Deliverability Email deliverability entails a set of activities that will help you place your email campaign into your subscriber’s inbox. To maintain a high delivery score, though, you need to have a good sender reputation. Sadly, this score can be affected by a variety of factors. Some of them include: Unclean email lists Soft and hard bounces Spam complaints Getting blacklisted Usually, sending messages that contain one or more spam words can be a reason for harming your delivery rate. So, as we said in the subject line section, try to come up with messages that are free of spammy words! Moreover, try to perform email list hygiene as frequently as possible to remove potentially harmful email addresses and use a series of verification methods like SPF and DKIM to confirm your Sender IP and email messages. Lastly, don’t hesitate to use email spam checking software to ensure that your email delivery and sender reputation remain intact! 18. Collect Customer Feedback Getting feedback on products and services is crucial to performing certain optimizations. Thankfully, you don’t have to go to great lengths to find what your customers think of you. The only thing you need is a customer feedback campaign! You can send different emails to first-time customers to find out what they think of you or existing shoppers for more in-depth insights. Whatever you choose, don’t forget to give your audience the right incentive to participate in your survey. Here, The Bump has created a dedicated email campaign to get recipients to share their experiences. Of course, subscribers participating in the survey will have the chance to win a $250 Amazon gift card: Collecting feedback is one of the most important email marketing tips you need to consider to improve your business and products/services! So don't forget to use them! 19. Match Your Email Campaigns with Your Landing Pages Most of your email campaigns will probably lead your subscribers to your website or product pages. But what happens when it comes to your landing pages? Well, since these are independent pages, you can create a converting landing page that matches your email campaign to offer your audience a sense of continuity. To achieve that effect, you can: Choose a similar design (colors, visuals, etc. ) Maintain your tone Use similar wording and phrases Here’s an email marketing campaign example by Zapier to see how similar designs, colors, and visuals can offer a seamless experience: And here’s a part of the landing page design that subscribers see when they click on the CTA: More on the layout, you can take advantage of email service providers offering matching landing pages and email newsletter layouts. For instance, a landing page editor like Moosend's allows users to choose designs that correspond to their newsletter templates. If you’re already using the platform, you can check all landing pages templates to find those that match the newsletter designs you might be using. If not, you can sign up for a Moosend account to try them out and upgrade to a paid plan to create more! 20. Embrace RSS Campaigns RSS campaigns are automated messages that are sent to subscribers every time new content appears on your blog. These emails are perfect for increasing your organic traffic (and SEO efforts) by promoting them directly to your audience. To create these email campaigns, you need to set them up through your email marketing software by selecting the RSS type and adding a feed URL. RSS campaigns are an efficient tool to promote engagement with your content and give your audience the latest updates without searching through your website! Here’s an example by Torque: Need some cool RSS feed newsletter templates? Get them all by registering for a Moosend account. The rest is easy! 21. Optimize Your Email Through A/B testing No matter how valuable your content is or how clickable your subject lines are, not every email marketing campaign will get positive results. That’s why A/B tests or split tests are a great way to see what strategies and offers work best for your large or small business. A/B testing involves testing two different variations of the same campaign against each other to see which gets the best results. The first step in setting up an effective process is to decide what you’ll test. While you may want to check more than one element, it’s important to test one thing at a time. Isolating one variable makes sure you can point to the exact reason why one email got better results than the other. Things you might consider testing include: Subject lines - Test different phrasing or offers to see what gets the most clicks. Calls-to-action - For example: “Buy Now! ” vs. “See Plans & Pricing. ” Sending time - Are your readers more likely to open an email sent at 7:00 am on a Tuesday? Or 6:00 pm on a Friday? Email content - Try out various images and copy. Personalization - Use the sender’s name in the subject line or not. Offer types - For example, “Save 20%” vs. “Get free shipping. ” Optimizing your campaigns is one of the most important email marketing tips I can give you. Be open to change and make adjustments to help your campaign perform better and increase your engagement and profit! 22. Use Email Testing Tools One thing you should never forget is that A/B testing your campaigns and subject lines isn’t the only thing that will improve your email marketing plan. To succeed, you’ll also need to take advantage of various advanced platforms to perform email tests. Below, you can see some of the most important testing tools you can use: Email preview and spam platforms Deliverability test services Email address verification software SMTP Server testing tools These services will allow you to fix common email problems and help you land your emails in your subscriber’s inbox every single time! 23. Pass the ‘5-Second Test’ Anyone creating email campaigns needs to remember that they only have a brief moment to capture their audience’s attention. Your prospects are constantly bombarded with so much content every single day that it's easy for them to tune you out. So if something doesn’t capture their attention immediately, it won’t catch it at all. The 5-second test is a user research tool that helps marketers measure what information their audience takes away within the first five seconds of viewing a design. First impressions matter and those five seconds may be all the time you have to get your point across. Send a copy of the email to a friend or colleague and ask them the following questions: What do you think this email is about? Is the product or service clearly presented? What do you remember most vividly? If their answers don’t satisfy you or if they are failing to see the point, then you may want to go back and rework your email. 24. Measure Your Results With the amount of data available to businesses today, it’s easier than ever to monitor the performance of your email marketing campaigns based on specific metrics. Most email marketing tools will automatically track this information for each campaign you set up. These key email marketing metrics can give you insight into what content resonates with your audience. Without measuring these data points, it’s impossible to improve your results. Open rate: How many people open your emails. If your open rate is low, then you most likely have a lot of unengaged subscribers, or your subject lines aren’t capturing their interest. Click-through rate (CTR): The percentage of people that click on your call-to-action. If your CTR is low, it means that your message is either not relevant enough or simply not getting through. To fix this, focus on improving your copywriting skills and look into segmentation. Unsubscribes: Measure the number of contacts who unsubscribe from your list after receiving a campaign from you. If your unsubscribe rate is high, examine when and why people leave and take action based on those insights. 25. Automate Your Email Campaigns Setting up automated email workflows not only saves you time but allows you to personalize and segment your list based on predefined rules or triggers. Some examples of successful email marketing automation include: Welcome Emails: Engage new subscribers with a welcome email by taking advantage of the early excitement and curiosity of new email subscribers. Re-engagement emails: These are sent to anyone on your list who is considered ‘inactive’ or hasn’t engaged in your emails in a certain amount of time. For example, if you’ve defined an inactive subscriber as someone who hasn’t interacted with your brand in 6 months, then a re-engagement email should be automatically sent out to check in on them once they’ve reached that time trigger. Anniversary/Birthday Emails: An easy way to make your prospect feel special. Don’t be afraid to include a discount or freebie - just make sure to include an expiration date to create a sense of urgency. Marketing automation can be a game-changer for eCommerce stores that want to target their audience with the right message at the right time. After all, streamlining your tasks is the best gift you can give to yourself for a thriving business! Now that we've seen the email marketing tips you need to know, let's see 5 email tools that you can use to capture, nurture, and convert your audience! 5 Email Marketing Tools To Get You Started Whether you’re just getting started with email marketing or you're already a seasoned veteran, using the right email marketing software for your business can save you time and make your emails pop. The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, create automation workflows, and view analytics reports. So let’s take a look at some of the most popular email marketing service providers (ESPs) and how they stack up against each other. 1. Moosend Moosend is an email marketing and marketing automation platform that offers various features at an affordable price. You can easily create a campaign from scratch in a few minutes using the drag-n-drop email builder or select one of the available pre-made newsletter templates to save time and effort. Features Easy-to-set-up automated workflows Personalization features to deliver more personalized content Email list segmentation to group your audience more effectively Landing pages and online form builder to boost your lead generation Real-time reporting and analytics to monitor your performance Integrations to connect your apps and increase your productivity Pricing: The free trial lets you try most of the features, allowing you to send unlimited email campaigns for up to 1,000 subscribers. You can sign up for a free account to test everything out, including the landing page and form builders. Paid plans then start at $9/month, giving you access to unlimited forms and landing pages, transactional campaigns, reporting, and more. 2. HubSpot HubSpot is one of the leading marketing automation software products known for its powerful customer relationship management (CRM) capabilities that make personalization and segmentation a snap. Features Multi-step marketing workflows CRM capabilities for lead management Landing page builder A/B testing capabilities Predictive lead scoring options Pricing: Free plan, paid plans start at $50+ per month. 3. Constant Contact Constant Contact is an easy-to-use and beginner-friendly tool that lets you create emails and online forms for your audience. Features Simple automated workflows based on behavioral data Advanced event invitations management tool Easy-to-use autoresponders Email tracking feature to monitor performance Integrations for social media and eCommerce platforms Pricing: The software offers a 60-day free trial. Then, paid plans start at $20/month. 4. Mailchimp Mailchimp is one of the top email marketing platforms on the market, known for its multi-step custom workflows and advanced A/B Testing capabilities. Features Advanced segmentation and behavioral targeting Landing pages to increase your lead generation impact Variety of integrations with popular apps 300+ integrations that help you customize the tool to your business. Pricing: Mailchimp has a limited free plan. For extra tools, pricing starts at $20/month. 5. Brevo Brevo is an email service that offers users the ability to integrate their email marketing with SMS marketing, create landing pages, and send transactional campaigns. Features SMS autoresponder Landing page builder capabilities A/B testing Pre-made automation campaigns Pricing: Available free plan. For more, paid plans start at $25/month. Email Marketing Tips To Help You Succeed Getting started with email marketing might seem overwhelming - but it doesn’t have to be! Ensuring that you have a strong plan in place along with the right tools and support can take you from zero to hero on your email marketing journey. And while these tips are enough to get you started, don’t forget to check more email marketing best practices to help you create a successful digital marketing strategy that will give your solid results and make... --- ### The Ultimate Guide To Inbound Marketing For Thriving Businesses [2025] > Ready to learn everything about inbound marketing and how to successfully implement it for your business? Then this guide is just for you! - Published: 2021-08-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/inbound-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner How can marketers attract the right audience and gradually convert them into loyal customers? By putting inbound marketing at the top of their lists - simple as that. As you already know, there are lots of ways to bring new customers to your business. Leaders are on the hunt for the secret formula to business growth, but sometimes it can be tricky. Especially for B2B (Business-To-Business) organizations, where the buyer’s journey can be complex, it is challenging to secure success down the road. What nobody could argue, though, is that building a striking inbound marketing strategy can increase your customer and fan base. Let’s see what it’s all about and how to benefit from this process in terms of ROI and brand awareness! What Is Inbound Marketing? Inbound marketing, which was initially introduced by Hubspot’s co-founder Brian Halligan, is a business strategy that aims to attract, convert, and retain customers through valuable information and content, such as blog posts, case studies, or infographics. You can boost brand visibility and awareness through this long-term tactic and bring the right audience through tailored experiences. One of the success factors of inbound marketing is that it targets people who are already interested in your products/services, looking for ways to reduce their pain points. Once you serve them with the right solutions at the right marketing funnel stage, they will ultimately turn into your customers later on. Top Inbound Marketing Benefits So, how vital is inbound marketing for your business, and in what sense? Here are the significant blessings you’ll count: It Helps you Reach your Target Audience Compared to traditional marketing that aims at a broader outreach, inbound marketing targets the so-called buyer personas. Inbound marketers use various platforms to deliver great content and unlimited support. They channel their marketing efforts and resources towards that area to bring maximal results to the business. Overall, empathizing with your audience is one of the most critical aspects of marketing. When addressing their real needs and concerns, you start a constructive dialogue with prospects and buyers, building the ground for stronger customer relationships. It Generates More Leads and Conversions One of the main goals of inbound marketing is lead generation. When you bring new visitors to your website and offer a great user experience, they are bound to engage more with your brand and product/services. To move new leads down the marketing and sales funnel, you should provide them with the resources they need to succeed in return for their contact information. Once you obtain those details, you can start meaningful conversations with them and create additional opportunities to convert them using webinars, customer testimonials, or whitepapers. It Boosts Brand Awareness When using the right inbound marketing tools - which we'll discuss excessively below - your brand assets will likely appear in places your potential buyers usually hang out, for example, their social media or mailboxes. So, users that interact with your content will eventually learn more about your brand and positioning in the market. These days, consumers tend to prefer brands with a robust value system that aligns with theirs. Don’t forget to showcase your brand values to the world, as it will be game-changing for your business. It Increases your ROI But how do all these finally translate into Return-on-Investment? According to recent inbound marketing stats, pretty impressively, as it yields three times higher income than traditional marketing. This is even more crucial for B2B organizations, as customers need more time and evidence to make a purchase. Without the constant nurturance that inbound marketing offers, it would be hard to close deals relying solely on old-fashioned sales tactics, such as cold calling. Inbound Marketing Vs. Outbound: The Key Differences Now let’s move to a brief head-to-head comparison of inbound versus outbound marketing. Will there be a winner out of this? Source Goal Inbound: The main goal is to attract your target audience by providing meaningful and personalized marketing experiences. Outbound: The primary goal is to approach a broad audience to present them with your product/services. Method Inbound: Blog posts, infographics, e-books, videos, email newsletters, etc. Outbound: Cold calls and emails, broadcast media, etc. Messaging Inbound: Costumer-driven; aims to provide value to consumers in need of certain services. Outbound: Marketer-driven; intends to buy value from consumers despite their needs. Based on the above info, someone can argue that outbound marketing is probably a blast from the past. Nowadays, most consumers have gained control of their purchase decisions and dislike being forced to buy products they hardly ever need. However, this doesn’t mean that outbound is utterly irrelevant in the market. For example, if a business wants to maximize its growth in a short period, it can't rely solely on inbound, as it needs more time to reap its fruit, and it’s complex to track. So in most cases, the synergy of both marketing tactics will ultimately profit your business. Best Inbound Marketing Strategy Types We’ve already mentioned some inbound marketing practices above. Let’s elaborate on them to get a good grasp of these digital marketing assets: 1. Content Marketing Have you heard the phrase “Content is king? ” Bill Gates knew what he was talking about when he made that statement, as content can significantly impact how customers perceive your brand. Content marketing is a long-term strategy that focuses on creating and distributing resources for customers, with helpful insights that can covert them going forward. Here are the most typical content types: Blogging Testimonials Infographics Videos/Podcasts Case Studies/Whitepapers Providing those resources to prospects and leads helps them understand the actual value of your products/services and how they can soothe their biggest pain points. Try to figure out what content types would attract them most on each part of the funnel to serve them the appropriate resource. For example, suppose someone is still in the consideration stage. In that case, they will probably look for customer testimonials and case studies to understand how other customers have benefitted from your brand. Once you convince them that you’ll bring actual value to them, as well, they will be more likely to finalize their purchase. Source Moreover, even though content can boost all different types of businesses out there, for B2B, it’s a critical tactic to push the leads down the funnel. This is because customer journeys are more complex and time-consuming, and decision-makers ask for lots of information to make sure they invest in the right solution. But how can you ensure that your content will be easily accessible to your target audience? Continue reading and see how the rest of the inbound marketing channels and techniques can make your great content shine bright. 2. Email Marketing Through email marketing, you can reach your potential customers at critical times during the buyer’s journey. Once you get a subscriber’s opt-in, you can start effective communications with them through all types of emails and reap all the benefits down the line, like high ROI and conversion rates. For example, you can inform your buyers about your latest updates and offers or send them discounts and other incentives in the form of newsletters. Feel free to share your blog posts and additional resources to describe how your products/services can work wonders for businesses. Transactional emails are also valuable means of interaction with your customers. They are triggered automated emails sent to shoppers after a completed action as follow-ups, such as a purchase or registration. Here’s an example by Lyft: Subject line: Lyft Ride Pass purchase confirmed But what can make an email successful? To increase your open and conversion rates, here’s what to take into consideration: Create an email subject line that draws the subscriber’s attention. Write compelling email copy that emphasizes your main points. Craft a spotless design that matches your brand theme. Include a call-to-action (CTA) that leads to conversion. There are specific practices such as email list segmentation and personalization that can also secure better results. Customers value more individualized experiences that address their needs directly. Start by personalizing email subject lines, and excellent results will soon arise. To make all these come true, you need a top-notch marketing automation platform such as Moosend or Mailchimp to track all these processes in one place. For instance, through Moosend’s newsletter editor, you can create unique email marketing campaigns and follow their performance using innovative reporting features. Try Moosend 3. Search Engine Optimization Did you know that 85% of consumers perform online research before completing a purchase? To make it easier for possible buyers to discover your website and content, search engine optimization (SEO) should become a priority for you. In short, SEO refers to the implementation of specific tactics aiming to move your website pages higher on search engines. Google is leading the way in daily online searches, and YouTube is also high on the list. So how can you benefit from organic traffic and increase your revenue at a stable pace? Here are the leading SEO areas to focus on: Source On-Page SEO: You can achieve this by including keywords relevant to your market and your target audience’s questions. Use an SEO tool like Ahrefs and Moz, search for high-volume keywords, and sprinkle them through your content. However, avoid overdoing it by stuffing your pages with lots of keywords, as this might hurt your performance instead. Off-Page SEO: This practice aims to bring traffic to your website from external sources in the form of backlinks. When notable sources link to your website, crawlers “understand” that your content is of high quality and move it higher on the rankings. You can also try guest-blogging to maximize your reach. Technical SEO: SEO performance also relies on your website’s backend structure and site index. Parameters such as low loading time or broken links can cost you rankings. That’s why you should regularly monitor them. If you want to ensure a stable gain from organic traffic, it’s best to hire a specialist to take the lead on all the SEO project management tasks. . However, keep in mind that first results on search engines can also result from paid advertising. In some instances, to meet your conversion goals, it’s best to combine SEO with tactics such as PPC to save valuable time and traffic. 4. Social Media Marketing Now let’s move to another asset of inbound methodology that can contribute to your business success - social media marketing. Social media platforms can become a great venue to showcase your products/services and start meaningful conversations with customers and prospects. There is no one-size-fits-all when it comes to social media planning. You should treat each platform differently and set unique goals for each of them. For example, LinkedIn is mighty for B2B organizations, while Instagram and TikTok can be game-changing for B2C. Here are the most significant benefits of social media marketing: Increased brand awareness Higher organic traffic More lead generation Better customer support Enhanced insights on competition So post your latest updates and content and start watching how they perform. In addition, social media listening, the practice of tracking mentions, and conversations about your brand on social platforms will enable you to understand how effective your offers are and find ways to improve them. You can also utilize social media to respond to customer queries when needed and boost customer support. Additionally, you can run highly targeted campaigns on social media to attract the right audience for you. By combining paid advertising, such as Facebook Ads, with organic inbound methods, you can take your business growth to a new level. Keep in mind that if you want to do social media marketing right, you should create a dedicated social media strategy. Set goals for each channel separately and focus on solid content creation to meet them. Then evaluate your performance and optimize accordingly. 5. Website Optimization Last but not least, eCommerce business owners should spend extra effort to optimize their website and create a great user experience. This way, your visitors will navigate easily through your site and find the way to the “Shop” button at the flick of a switch. To achieve this, you should build a clear layout where all categories are easy to find. Make sure to place essential pages, e. g. , shopping cart, product categories, checkout page, at distinct places. The same goes for customer testimonials and reviews, as they play a considerable part in purchase decisions. Through creative design and copy, try to lead visitors in the right direction based on the action they want to take. Keep a consistent brand voice and design to make navigation more straightforward for them, even across channels. Also, maintain those elements for other assets contributing to conversions, such as landing pages and sign-up forms. Finally, if you want to gain more insights on optimizing your website, you can run regular customer surveys or track conversion in real-time using heatmaps. How To Create A Successful Inbound Marketing Strategy Now that you’ve learned all the perks of this marketing technique, let’s see how you can set it up for your business in simple steps: 1. Build your Buyer Persona As mentioned in the intro, every business has its target audience. They are the type of buyers that will be keen on purchasing your products/services and becoming your biggest promoters. That’s why it’s critical to design your buyer personas carefully before starting your inbound marketing methodology. Here are some personal details that will enable you to craft them effectively: Location Age group Education level Employment type Income level This information will help you analyze their interests, intents, and pain points. Need more examples? Tune into our buyer personas guide for more. 2. Map the Customer Journey So you’ve marked your top buyer personas and have addressed their real needs. Now, it’s time to understand how and when they interact with your brand to improve your inbound marketing method and keep them engaged until they reach the checkout. In short, it’s time to analyze the top customer journeys. Source A customer journey map includes the customer’s touchpoints, goals, pain points, and emotions during each lifecycle stage. For example, a buyer will look for product reviews and pages to compare similar offers at the purchase stage. Overall, these details will let you design an inbound experience hard to resist that will smoothly transfer the buyers from one stage to another. You can compile that info from a tool like Google Analytics or your CRM platform. Customer surveys and heatmaps will also enable you to collect valuable data. Want to create a map asap? Here is a free customer journey mapping template by Moosend! 3. Create Valuable Content Content marketing can undoubtedly move your business forward in many ways. Providing relevant content like blog posts and testimonials to your subscribers and customers will nurture them at different stages. And remember, optimizing your website and content for SEO can lead you to the top of the search engine results and bring new customers to you. Plus, building your buyer persona profiles and customer journeys will help you figure out which type of content to deliver to them. Would they prefer a video testimonial or a blog review? Would they listen to a podcast, or is an infographic just enough? Once you compile that info, create quality content that will attract their attention and inform them the right way. 4. Utilize Email Marketing Emails marketing is another excellent asset for inbound marketers. According to recent email marketing stats, 59% of respondents during a survey said that emails influence their purchase decisions, with half of them buying straight from that email. So once you’ve spotted your qualified leads, start sending promotional emails to move them down the funnel. For instance, you can share your latest content or updates about your offers. Or you can set up abandoned cart and personalized emails to deliver a more individualized experience for them and a more significant profit for you. Have a look at this fabulous newsletter by Wistia: Last but not least, with an all-in-one marketing automation solution like Moosend, you can set up and schedule those emails easily. No need to spend on coding and design resources. It’s all there for you! 5. Build a Striking User Experience In inbound marketing, the user is in charge of their navigation and interaction with your eCommerce site. However, it’s up to you to make this experience delightful and interesting for them. How? Again, customer journey mapping can highlight the critical website elements your users run into the most. Make sure to put them in the spotlight. To build a clear design layout, place essential items such as customer stories or product/service descriptions at a profound place. You can also design pop-ups to gather subscriptions and boost your inbound marketing efforts even more. Finally, remember that your copy matters, too. Need more inspo? Feel free to dive into this list of best eCommerce sites before you get started. 6. Measure your Inbound Marketing Performance As you saw earlier, inbound marketing has lots of aspects to consider. But how easy is it to track its performance? The truth is that this process can become complicated; that’s why you should plan it diligently, taking all parameters into account. Here are some key metrics that will help you out: Conversion Rate Website Traffic Leads New customers To monitor those Key Performance Indicators (KPIs), you’ll need specific tools to collect the appropriate data. We’ve already mentioned that Google Analytics and CRM tools such as Salesforce can be extra helpful when tracking your performance. Just make sure to set clear objectives beforehand and adjust them based on your business goals if needed. 7. Create Lead Magnets Wondering how to increase your subscriber base and start engaging more with prospects? You can achieve that via lead magnets. These are free marketing items available in exchange for a prospect’s details, such as email addresses and names. So if you want to obtain new leads, you can create free valuable content such as an infographic or report. You can also offer a webinar to attract customers in the later stages of the funnel, looking for extra proof to make a better decision. 8. Ensure Mobile-Friendliness On a final note, it’s important to remind you that many consumers use their mobile devices to visit and navigate eCommerce sites. Some of them will make purchase decisions during those visits. That’s why you should ensure a great mobile experience for your customers and prospects on the spot. Otherwise, you might lose them down the road due to a confusing experience. The Takeaways In a nutshell, inbound marketing is precious for businesses that want to position themselves in their market. Make the customer the owner of their purchasing route, and they will appreciate your brand once and for all. Also, remember that consumer behavior has shifted online nowadays, and buyers opt for brands with high values and visionary goals. Even though the efficiency of inbound marketing is undoubtedly high, the scope of this reading is not to underestimate the power of outbound marketing. In most cases, combing those two is vital, especially in B2B operations. So once you’ve spotted your qualified leads, contact your sales team and prompt them to reach out to your prospects. And if you’re looking for a smart email marketing solution to boost your inbound efforts, we got the best tool for you. Sign up for a Moosend account today and gain the profit your business deserves! --- ### Demand Generation: Definition, Strategies & Tools For Successful Businesses [2025] > What is demand generation? Discover everything you need to build an effective strategy for your business + the tools you need to start! - Published: 2021-08-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/demand-generation/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate What is demand generation? Is it all about generating leads for your business or something more? Let's find out! First off, having a strategy that focuses on generating demand will help you promote your brand awareness and educate your target audience even before they enter your funnel. So, where do you start? Today, we’ll help you create a demand generation strategy that'll make your business thrive. Among others, we’ll explore: The factors affecting your demand gen How to create an efficient strategy The tools you’ll need to make it happen Without further ado, let’s get started! What Is Demand Generation? Demand gen entails a series of activities that focus on increasing brand awareness and engagement long-term. To make it work, you need to build a process that will position your product/service in front of the right customers, considering every touchpoint throughout the customer journey. Demand gen is often used interchangeably with lead gen. However, as you'll see below, this isn't the case. Demand Generation Vs. Lead Generation Lead generation is a process usually found on top of the marketing funnel. The goal of this practice is to capture your target visitor's interest through various means such as landing pages, blog posts, online forms, etc. , to create a sales pipeline. Source On the other hand, demand gen has a broader scope, focusing on engaging and educating your audience until they reach the advocacy or customer retention stages. So, in a nutshell, lead generation is about turning visitors into qualified leads, while demand gen is about building meaningful connections with your audience. The Stages Of Demand Generation As you might suspect, content plays a major role in getting your visitors to become part of your business. Especially for B2B companies, creating and delivering specific pieces of content for your customers is a must. For this reason, marketers need to know the stages of demand gen to plan their content marketing efforts more effectively. Let’s see them: Creating Brand Awareness Brand awareness is one of the most important top-of-the-funnel processes you need to consider when mapping the buyer’s journey. To turn your visitors into qualified leads, you have to find ways to make them notice your product/service and start hinting at it being part of the solution they seek. What’s more, addressing important questions and consulting your buyer personas is crucial to crafting targeted content for your audience. Generating Interest Now, when it comes to the second stage, generating interest is all about turning your prospects into MQLs (Marketing Qualified Leads). To do it, you need content that’ll educate and show them how you can tackle their pain points in the most effective way possible. In this step, marketers usually focus on their SEO strategy, targeting niche-specific keywords and running social media campaigns to increase engagement, establish opportunities, and build trust. Reaching A Decision If your lead is interested enough in your product/service and your messaging is spot on, they will slowly turn into SQLs (Sales Qualified Leads). Here, your sales team needs to approach them with personalized content and sales calls that will highlight the immediate benefit of becoming customers. Knowing the above stages is crucial to plan a demand gen program that will maximize your lead gen efforts and turn your visitors into advocates, not one-time buyers. But what about the factors influencing this process? Let’s take a look below! Factors Affecting Demand Generation Before we see how to build a killer demand gen process for your audience, we need to examine the three factors that might influence your activities: Lead Generation Without leads, your demand gen marketing tactics will be unsuccessful. Planning a lead gen process will help you feed your marketing funnel with prospects that have the potential to turn into customers of your business. The more you invest in your tactics, the most leads you’ll get. Then, your sales teams can take over and guide them through the sales funnel by targeting their steps throughout the buyer’s journey. Existing Demand Of course, let’s not forget that the existing interest in a product/service is a crucial factor for your demand generation. As you know, different audiences have very different needs. To ensure that you’ll capture their attention, you need to be ready to deliver content that will move them from one step to the next. Lead Conversion Finally, each lead might have different decision-making criteria. To ensure that they'll consider you as a solution, your sales team needs to know exactly what pain points need to be addressed. The more you know about your target audience, the better you will enhance your lead acceleration tactics. Now it’s time to see how to structure the perfect plan to nail your process! How To Build A Killer Demand Generation Marketing Strategy From setting your goals to optimizing your processes, here’s everything you need to create your strategy! 1. Set Your Goals Goal-setting is a no-brainer when you plan a strategy. While it might sound like a simple step, you shouldn't take it for granted. Planning and having a clear direction will allow you to succeed faster and help you make certain optimizations along the way. You can easily start your goal-setting process by consulting the SMART model and adjusting it to your needs. Source Here's an example of using the above model to figure out how to set your demand gen goals: Goal: Increase my demand generation and build a loyal customer base. Specific: Boost brand awareness and build trust with customers. Measurable: How many visitors turned into advocates by the end of the process. Achievable: Use my marketing and sales teams to attract and convert leads. Relevant: Target people who will be genuinely interested in my product/service. Time-based: Set a deadline and then monitor my results. 2. Find Your Target Audience Now that you’ve set your goals, it’s time to find the right people for your marketing and sales pipelines! When you start your business, you have an idea of who wants to buy your product/service. Nevertheless, selecting an audience to market shouldn’t be a random choice. So, you might ask, how do I find the right audience then? Well, that’s a job for your buyer personas, i. e. , representations of your ideal customers and their characteristics. To create them, you'll need to collect various consumer behavior data and do your own research. More specifically: Check demographics and psychographics Look into customer habits Do extensive market research Conduct interviews Remember that building realistic personas is key to marketing to the right people and enhancing those profiles over time to approach more potential customers. So, now that you have the right audience, it's time to start engaging it. How? With content! 3. Create The Right Content Content marketing is the pillar of every successful demand generation program. This means that if you manage to craft unique and valuable resources, your audience will have greater chances of engaging with your brand and converting. Below are some of the best content types you can use to educate and intrigue your leads. Let's see: Blog Posts When people want to solve a pain point, they will use a search engine like Google to discover potential solutions. For example, these are some SERP results for the keyword “best email marketing tools. ” As you can see, the search engine displays relevant content from various blogs like Moosend, Hubspot, and Buildfire's: Targeting specific short-tail and long-tail keywords is essential to bring your content in front of the right eyes. Of course, to make this work, you’ll need to rank your content. For that, you can start with keyword research using SEO tools like Ahrefs to discover what your audience is searching for. Then, all you have to do is create a valuable blog post that will educate and provide them with solutions. Case Studies This type of content is very popular among B2B companies as it gives their audience a descriptive analysis of certain problems and how their product/service tackled them. For instance, here’s a case study on how L’Oreal transformed its business through Sitecore’s Experience Platform: Source Case studies are a valuable tool you can use to show skeptical visitors that your products/services are worth their time and can actually solve their pain points! Webinars Creating webinars is another great weapon for your demand generation strategy as it will help you increase your brand awareness and educate potential users. Moreover, collaborating with experts in your field will boost your thought leadership and open the door for future opportunities that will benefit your marketing strategy long-term. Here’s an example by BuzzSumo's collab with Brian Dean: White Papers If you want to give your audience a better understanding of a problem, you can easily create white papers! This piece of content will help you enlighten your audience, provide them with a solution to a common pain point or help them reach a buying decision. White papers are an important part of B2B marketing. To make them work, though, you need to pay attention to their creation, making them clear and informative. Here’s what HSBC's finance white paper looks like: Source Video Content Last but not least, you can leverage the infinite possibilities of video marketing to craft short tutorials, explainer videos, product demos, and so on. Also, if you want to invest in such content actively, you can create a YouTube marketing strategy to power up your demand generation more efficiently. Video content is perfect for shortening the sales cycle and giving your audience more reasons to get your product/service. A picture is worth a thousand words, so imagine what a video can do! Here, Slack’s “How to use” video is perfect for showing potential users what the app is about: 4. Choose The Best Distribution Channels Now that you created all this amazing content, you need to find the best channels to distribute it to your audience. But how do you pick a channel? Well, it all depends on what your audience uses. For instance, everyone has an email address and a social media profile these days. Choosing email marketing is a no-brainer for nurturing and engaging your subscribers. Similarly, using social media will give you various platforms to reach your audience like Facebook, Twitter, LinkedIn, etc. Of course, you can use many more channels like SMS, SEO, print advertising, and so on. Nevertheless, let's focus on email and social media as they are the easiest and most cost-efficient to leverage: Email Marketing First of all, email marketing is still on top of its game with an excellent return on investment (ROI). What's more, it is easily accessible by your target audience, and you can use it to: Onboard new users Promote your online resources (ebooks, whitepapers, webinars) Share valuable tips Show your blog content Promote special offers As you can see below, Workable uses this email campaign example to promote its new webinar to its subscribers: Emails are simple, easy to access, and converting. So, it should among your top distribution channels no matter what! Need a great email marketing and marketing automation tool to power up your demand gen marketing strategy? Sign up for a free Moosend account and start nurturing your audience with beautiful campaigns, landing pages, forms, and more. Social Media The best way to leverage this channel is to use it for organic traffic, which requires posting engaging content regularly. Moreover, you can take advantage of paid means like Facebook Ads or other Pay-per-click (PPC) advertising methods found on these networks for more targeted campaigns. Here’s a simple example of social media demand generation by Forrester: Tip: You can always experiment with new networks but you should do that after establishing yourself on the most popular ones first! Again, knowing where your audience "hangs out" will increase your engagement efforts! 5. Adopt Inbound Marketing Practices Inbound marketing is all about building solid relationships with your target audience. As you can imagine, customers who trust you and believe in your vision will be more likely to stay with your business. Also, they'll have fewer chances of turning to your competitors. , which is extremely important for maintaining your retention! To take advantage of inbound practices for your demand generation strategy, you need to consider three key methods. Let’s see them below: Source Attract Your Visitors Intriguing your potential customers is possible through organic and paid means. As we said, you can create blog posts, ebooks, social media posts, or paid ads to capture their attention. Of course, since this is inbound marketing, you have to filter everything through SEO to make sure that your keywords correspond to what your audience is searching for. The result will be a demand gen strategy that targets your audience with authentic and relevant content exactly when they need it. Engage Your Prospects To get to the next step, you need to engage your prospects with valuable information. The best tactic is to make targeted sales calls! Just make sure that your representatives are aware of your potential customer's pain points to approach them with the right messages. And the same applies to your customer service agents! A great way to ensure a seamless experience is to break down the organizational silo by embracing the omnichannel marketing approach. This way, all your sales and marketing team members will be up to date and work together to provide the best customer experiences. Delight Your Customers Finally, to satisfy your buyers, you need to discover what they like the most! To find out, all you need to do is ask! The best way is to collect feedback through email surveys, social media polls, customer support queries, and so on. Also, don’t hesitate to use the data you collect to improve any aspects that might be the source of possible dissatisfaction! 6. Leverage Lead Scoring Unfortunately, not every lead entering your pipeline has the same quality or intentions. If you want to be efficient, you need to leverage a process called lead scoring to identify high-quality leads and distinguish them from prospects that have low interest in moving through the funnel. You can easily design a lead scoring model by creating a point system for different actions. For instance, if a lead opens and clicks on your email campaign, you can assign them 5 and 10 points, respectively. Also, you can use this model to take points away from your leads to find dis-engaged prospects by giving them, for instance, -5 points for not interacting with your demand generation campaigns. Lead scoring is a crucial tactic you need to implement as it will help you ace your outreach, lead management, and lead nurturing efforts! 7. Measure Your Demand Gen Performance As always, if you don’t monitor your demand gen marketing strategy, you won’t know if your tactics are working. To do it, you need to keep track of marketing metrics to measure your actual demand gen performance. Here are the most important things to check: Visitor to Lead Conversion Rate: The number of visitors who successfully turned into leads (MQLs, SQLs). MQL to Buyer Conversions: How many marketing qualified leads turned into your customers. Customer Lifetime Value (CLV): The net profit you can earn from each buyer throughout their journey. Customer Acquisition Cost (CAC): The sum you need to spend to convert someone. The lower your CAC is compared to your CLV, the better. Cost Per Lead (CPC): The money spent to acquire each lead through advertising methods. 8. Optimize Your Strategy Last but not least, building a great strategy doesn’t mean that it will keep working forever. As customer habits change and new pain points arise, you need to optimize your strategy and sales process. Polishing your tactics is essential for every step of your strategy, from changing the type of gated content you offer to giving your audience a free tool to use. Remember that change is always good, so make sure to embrace everything that will help you improve your efforts and conversions! Demand Generation Tools To Use Since you’re practicing digital marketing, you already have a variety of tools in your marketing stack. While you can easily use them, finding services that focus on improving your demand gen program will be more than ideal! With this in mind, let’s check what you might need to make things easier: Marketing Automation Services - Moosend Automating your tasks is a huge advantage for modern businesses. To do it, you can leverage marketing automation software like Moosend to create automated workflows and action-triggered campaigns to nurture your audience. On top of that, the platform will equip you with a visual workflow builder and pre-made recipes to scale your business. Want to try the tool? You can easily register for a free account to try out marketing automation, the email builder, online forms, reporting, and more! CRM Tools - Salesforce Customer management platforms (CRM) are crucial to nail your lead management efforts. One of the biggest players in the field is Salesforce. The service will offer you an intuitive interface to register lead information, keep your customers engaged, and forecast user behavior using real-time data. SEO Platforms - Ahrefs Targeting the right keywords is necessary to put your content in front of the right eyes. Tools like Ahrefs will give you the chance to discover what your audience is searching for through its Keyword Explorer feature. Moreover, you can use the software to track your ranking progress, run a competitor analysis and, overall, improve your demand generation efforts in the most efficient way. Social Media Tools - Buffer Of course, don’t forget about your social media tools! Apart from your businesses accounts, you can use platforms like Buffer to take your social media marketing strategy to higher heights. Buffer will equip you with the means to create social campaigns, monitor your performance, and build meaningful connections with your audience. All these will help you improve your process and turn social media into a powerful demand generation weapon. Account-Based Marketing (ABM) Services - Terminus Lastly, ABM software will allow you to cater content and messages for the decision-makers of specific accounts. Platforms like Terminus can assist you in finding those accounts and personalizing your outreach efforts. In addition, the software will give you access to a variety of retargeting management tools and metrics to track your performance for better results. Build Your Demand Gen Strategy Creating an efficient process to generate demand isn’t an easy feat since you first need to understand the factors affecting it and the stages you need to focus on. By understanding those influences first, you can create an approach that will lead to a successful demand gen program that will perform. Of course, to make it work, don’t forget to search for software that will give you the means to thrive. So why not start with marketing automation first by signing up for a free Moosend account? Now it’s time you start building that strategy from the ground up! Go! --- ### 10 Best SMTP Testing Tools for Email Security And Safety > Find the best SMTP testing tools to diagnose and troubleshoot potential server issues and ensure email security. - Published: 2021-08-13 - Modified: 2025-01-07 - URL: https://moosend.com/blog/smtp-testing-tools/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Intermediate How can you ensure that your SMTP server works appropriately? Luckily, an SMTP testing tool can help you figure this out. Let's see! SMTP stands for Simple Mail Transfer Protocol. It is a communication protocol responsible for transferring emails between mail servers. In brief, SMTP servers are like digital mail carriers with a vital role in email transmission. Plus, they meet the POP3/IMAP server down the road, which is in charge of receiving those messages. Considering how crucial an SMTP server is for email delivery, you should verify that it’s up and running at all times. This is even more important for businesses that use email marketing to deliver messages to customers, whether newsletters or transactional. Did you know that Moosend offers a direct SMTP service to premium users, which you can integrate with your existing stack for better results? What Is An SMTP Testing Tool? An STMP testing tool identifies issues with email security in your server that can hinder your email delivery. It checks the health status of your outgoing email server and notifies you about the detected problems, such as connectivity issues, and how to tackle them. One of the most traditional ways to check it is via telnet, but it has limited functionality, such as a lack of encryption. That’s why users turn to more sophisticated testers. Why Do You Need An SMTP Server Test? As mentioned earlier, if you send many emails to customers or partners regularly, it’s essential to check how your SMTP server operates. You’ll get a brief record of the interaction with ISPs through the log details. This way, you ensure that security is established on your behalf. Besides, if you are a marketer, you know how important email deliverability is for your marketing performance. So resolving possible SMTP issues can contribute to the success of your email campaigns. Looking For A Quick Solution? Try SMTPer If you landed here looking for a quick fix, then SMTPer is an excellent option for you. It’s a free online SMTP tester to inspect your email server quickly and accurately. Insert the essential information, such as the host or IP address and port. Ensure checking the related boxes if a secured connection (SSL, TLS) and SMTP authentication are required. Additional SMTP Test Tools To Maximize Security If you want to explore more tools, here is a list of SMTP checkers to try out: 1. Socketlabs Pricing: Free Key Feature(s): Connectivity issues due to antivirus, Firewall, etc. Socketlabs is a free tool that runs diagnostics on your SMTP server, offering troubleshooting solutions. You can utilize it to detect issues for both open and secure (SSL) SMTP connections, running commands like EHLO and RCPT TO. For example, as mentioned on their website, it can recognize connectivity issues resulting from your antivirus software or Firewall. Overall, it’s easy to download and use. 2. MxToolbox Pricing: Visit the pricing page for more info. Key Feature(s): Open Relay Test, Reverse DNS, etc. MxToolbox is another great tool to run your SMTP diagnostics. Based on the description found on their website, this tool can perform an Open Relay Test and check the reverse DNS (PRT) record. MxToolbox offers additional features that can prove handy to you, such as MX Lookup, to figure out your email server’s address. Check their pricing page to find out about their additional services and packaging. 3. Wormly Pricing: Free Key Feature(s): SMTP server configuration Wormly is an SMTP testing mechanism that enables you to test your SMTP server by adding your hostname or IP. In the image above, you can see all the empty fields that need to be completed to test your server configuration. This tool will send a test email to your mail server, and you’ll get the SMTP conversation in real-time to fix any issues that occur. Plus, it’s free and easy to use. 4. ImmuniWeb Pricing: Free Key Feature(s): SSL testing ImmuniWeb provides users with a free online security platform that is straightforward to use. All you need is to add your mail server or website address and start performing multiple tests. For instance, you can run SSL tests on your web and email server and test for other criteria such as PCI DSS, HIPAA, and NIST. 5. DNSQueries Pricing: Free Key Feature(s): All-in-one testing solution What about DNSQueries? It lets you perform Domain Health Check and reverse DNS lookup queries and provides you with an SMTP Server test. Just complete your hostname to send an email test and see the results in a flash! 6. Microsoft Analyzer Pricing: Visit their website for more. Key Feature(s): Inbound & Outbound SMTP email testing Microsoft Remote Connectivity Analyzer has assets to analyze potential connectivity issues. The image above shows how to test your outbound SMTP emails. This way, you’ll complete the reverse DNS, RBL, and Sender ID checks. You can also perform an inbound SMTP test - visit the website to see more of their offers. 7. SMTP Diag Tool Pricing: Check their website for pricing details. Key Feature(s): Real-time diagnostics SMTP Diag Tool, offered by Adminkit, is another SMTP testing solution to troubleshoot your server issues. If you look at the snapshots above, the log windows show the sending steps, error messages, and results. Overall, it’s a user-friendly tool, allowing you to check info on a domain name or IP address fast and efficiently. 8. Test SMTP Pricing: Non-applicable Key Feature(s): Fast SMTP diagnostics In need of a quick SMTP server check? Try Test SMTP and find the solutions you need. As you can see in the image, you need to type your server address and see if your server is healthy or used for spamming. 9. SMTPPing Pricing: Download for free Key Feature(s): SMTP server delay and more Finally, another SMTP tester to consider is SMTPPing, powered by Github. It’s a portable solution that analyzes SMTP server delay, delay variation, and throughput. Test Your SMTP Server Health Status Today! There are many reasons why an email can end up in the spam folder or appear broken for certain email clients. To prevent those disruptions, start by troubleshooting potential SMTP server issues in simple steps, choosing one of the above-mentioned tools. However, keep in mind that those tools cannot guarantee successful email delivery but add an extra safety layer to the whole process. And remember, Moosend provides its premium users with an SMTP service that can be handy to businesses that send transactional emails regularly. Register today to find out more! --- ### Email Marketing ROI Benchmarks + How To Calculate It > What is the average email marketing ROI and how can you calculate where your business stands? Here are some valuable tips for you. - Published: 2021-07-30 - Modified: 2025-03-17 - URL: https://moosend.com/blog/email-marketing-roi/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Advanced You’ve recently started sending email marketing campaigns to your customers and wonder how profitable this tactic is for your business. So what is your email marketing ROI up to this point, and how can you increase it going forward? E-commerce and email marketers are well aware of the blessings that email marketing can bring to their business. From brand awareness to lead generation, nurturing a stable and trusting relationship with your customers and prospects will gradually lead your business to prosperity. In this guide, we’ll share the latest updates on the ROI of email marketing, with tips on measuring and maximizing it. And just in case you’re a beginner, let’s take it from the top! What Is ROI In Email Marketing? Email marketing ROI (Return On Investment) is the net profit a business generates from email campaigns. It indicates how successful your email outreach is, including promotional, transactional, direct mail, and direct email marketing. Overall, discovering this metric can help you build a sustainable growth plan over time by combining this method with additional marketing channels. Is Email Marketing Still Effective In 2025? The straightforward answer to this question is - yes, of course. Actually, the COVID-19 pandemic has increased the number of emails sent daily, along with engagement rates. Here are some additional email marketing statistics from previous years that shed more light on email efficiency: The average ROI for email marketing is $42 for every dollar spent. - DMA 73% of marketers rated their email ROI as “Excellent,” followed by SEO (72%) and paid channels. - SaleCycle 81% of survey respondents stated email marketing promoted customer acquisition and 80% that it enhanced customer retention. - Emarsys Email segmentation can cause a 760% increase in business revenue. - Campaign Monitor Welcome emails can drive 320% more revenue compared to other promotional campaigns. - Invesp Triggered emails have higher open and click-through rates than generic email newsletters. - Epsilon Email Institute As you can understand, email marketing has gained solid ground over the years and has established itself as a successful marketing tool. Plus, specific methods such as customer segmentation and creating welcome emails can be super-profitable when performed appropriately. How To Calculate Your Email Marketing ROI Now that you’ve learned all these notable trends, it’s time to measure your business email ROI and see how much profit you gain. Here is the equation you can use: So firstly, to measure your email marketing net gain, you should estimate the profit from direct sales or leads resulting from your campaigns. Then, calculate all your costs, for example, your marketing automation platform and team bandwidth, and follow the formula to get an overview of the actual performance of your campaigns. Ready to measure your revenue? Here is an ROI calculator to save time! Top Email Marketing ROI Metrics To Monitor Every email campaign has a purpose. For example, the goal of an abandoned cart email is to boost sales, while a content newsletter during a B2B customer journey aims to move leads down the marketing funnel. Here are some top KPIs to consider for your email marketing strategy: Engagement One crucial marketing aspect to take into account is how engaged the recipients are with your emails. If they find your messages interesting and relevant, they may start to interact more with your brand and eventually become loyal customers. The two primary engagement metrics to measure are email open rates, which indicate how many people opened your campaigns, and click-through rates (CTR), which show how many clicked on those messages. Follow the practices below on specific stages of the sales funnel to craft engaging emails and limit unsubscribes: Source Website Traffic Most of your emails will redirect your subscribers to your website, where they can find out more about your product/services. Through those interactions, your website traffic will increase, leading to increased purchases in the future. Plus, including additional assets to your emails, such as your social media profiles, can create new opportunities to connect with customers or prospects and form long-lasting relationships. You can analyze your website traffic via a platform such as Google Analytics. Email-Generated Sales Next, you can estimate the purchases that resulted from your email campaigns. Search how many people turned into customers after clicking on your calls-to-action (CTAs) to understand the impact of your campaigns. Try to analyze what made each campaign successful to replicate those positive results in the future. You can tailor the email ROI formula shared above for the specific email you want to analyze. Conversion Rates Apart from direct sales, emails can serve additional purposes such as lead generation. For instance, let’s say that you’ve included a CTA in your email, leading to a landing page with a sign-up form to collect new email addresses. In this case, you should estimate the number of conversions you gained and keep nurturing qualified leads going forward. Impact On Revenue Finally, you can measure how impactful your email marketing efforts are, compared to other digital marketing and sales methods you use, such as content marketing, SEO, or social media. Once you have a better view of what works and what needs to be improved, you can adjust your strategy accordingly. The information above shows that the pathway to email marketing ROI is not always that easy to track. It requires stable effort on your behalf to uncover the net gain of your promotional and transactional emails. That’s why an email automation software like Moosend, which offers you reporting and analytics features, can be game-changing for you. How To Boost Your Email Marketing ROI If you’re looking for new ways to maximize your average email ROI, find here some email marketing tips to amaze your email subscribers and make them stay for good: Set SMART Email Marketing Goals As you saw in the previous section, there are various metrics relating to email ROI to keep on track. If you want to simplify this rather complex process, it’s essential to set clear goals in advance. For instance, birthday emails aim to increase your sales through personalized marketing by offering discounts and other gifts to customers on their special day. Who doesn’t love that? The well-known SMART framework, which stands for Specific, Measurable, Attainable, Relevant, and Time-bound, will enable you to succeed. Remember, short- and long-term goal-setting is crucial in every business strategy. Set expectations for each email campaign you create to target your subscribers with messages they can relate to. Find A Top Email Automation Platform According to the email marketing stats above, some email types drive higher engagement and ensure a bigger return on investment. For example, triggered and welcome emails belong in that category, leading to increased open rates. To schedule them, find an automation platform with incredible capabilities that will help you automate dull operational tasks. A tool like Moosend or Mailchimp will allow you to manage all tasks in one place. For example, with Moosend’s ready-made automated recipes, you can create triggered emails in a flash by placing criteria such as order history or demographics. Plus, you can have access to sophisticated analytics and reports that show your recipient’s behavior. Feel free to connect it with other marketing services, such as your CRM system, to retrieve rich data from your interactions with customers. Design Attractive Emails That Convert If you wish to craft lovely emails with better chances to convert, you should think about email design and copywriting. Here are some key factors to take into consideration: Write a relevant subject line that is hard to ignore. Create compelling copy that reflects your brand voice. Design a CTA that is easy to spot and drives clicks. Here is a great welcome email example by Huppy: Subject Line: Welcome to the fam :) Remember, the goal of the email should be reflected in your messaging to set the right expectations for your readers. This way, it will be easier for customers and prospects to grasp the required action and go for it! Focus On Segmentation And Personalization Segmented and personalized emails have been linked with higher email open rates. By dividing your customer base into targeted email lists, you can create personalized marketing messages that boost your click rates based on demographics or other criteria. Again, a marketing automation tool will be an asset for this process. Once your new email users receive a highly targeted and relevant message from your brand, they will be more likely to engage with it and ultimately convert. Plus, personalized email subject lines can also bring better results in terms of engagement. You can also try A/B testing to find which subject line performs better for your audience and make it prevail. Secure Email Deliverability One of the biggest allies of email ROI is email deliverability. To avoid receiving high bounce rates that can harm your sender’s reputation, make sure to update your email lists regularly. On the other hand, one of the biggest foes of your ROI is your recipients’ spam folder. If you want to ensure that you’ll find the way to your subscribers’ inbox, you can use an email spam checker to see if your emails can make it past the filters of ISPs and email clients successfully. Build A Mobile-Friendly User Experience Did you know that 41. 9% of emails are opened on mobile devices? This means that lots of your subscribers will interact with your messages on their smartphones. That’s why you should ensure a spotless mobile user experience to help your readers convert without switching devices. Boost Your Business ROI Through Email Marketing Whether you operate in a small business or a corporation, email marketing can positively impact your growth and secure a stable ROI. Look at our email marketing stats and monitor your industry’s email benchmark data, such as average return on investment, to understand what works in your field. Then follow the practices we shared, and you’ll start reaping the benefits sooner than you’d expect! Are you looking for a new email automation platform that will help you increase your ROI? Sign up for a free Moosend account and build emails that convert in a flash! --- ### 50+ Email Marketing Statistics To Learn In 2025 > Want to learn some of the most valuable email marketing statistics to power up your marketing strategy? Tune in to this guide: - Published: 2021-07-20 - Modified: 2025-04-11 - URL: https://moosend.com/blog/email-marketing-statistics/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Intermediate What are the most impressive email marketing statistics for 2021? Find them all here and learn everything about the power of emails for businesses. Marketers can quickly tell how essential email marketing is to boost their sales and brand awareness. For example, you can bring new leads to your business or nurture your relationships with existing customers and convert them into loyal ambassadors. Long story short, it’s a digital marketing tool that can turn into a real asset for your business. Below, we’ve gathered some valuable statistics for email marketing from trustworthy reports and benchmark data. Whether you’re new to email marketing or have more experience with it, they can inspire you to level up your marketing efforts and get the open and click-through rates your business deserves. General Email Marketing Statistics Let’s kick off with some generic stats around email marketing. How many emails are delivered per day, and how do shoppers interact with them? Can promotional emails affect consumer behavior, and why? Read on to find out more: In 2020, there were four billion global email users, and by 2025, this number can grow up to 4. 6 billion. - Statista 306. 4 billion is the approximate number of emails that were sent and delivered in 2020. This figure is estimated to reach 376. 4 by 2025. - Statista Small business owners ranked email marketing as the second most important medium to build brand awareness after social media marketing. - Campaign Monitor 47% of marketers stated that email is their most effective marketing channel, followed by social media marketing (39%), SEO (33%), and content marketing (33%). - GetResponse Gmail is the most popular email platform exceeding 1. 8 billion monthly users around the world. - Techjury 43% of US respondents stated that they check their work emails outside business hours. - Statista 49% of consumers reported that they’d like to receive weekly promotional emails from their favorite brands. - Statista Email Subject Line & Content Stats How can you craft an email marketing campaign that can make a difference and ultimately increase your conversion rates? Everything starts from the subscriber’s mailbox and the subject line. Here, we'll present you with some stats related to successful email content to keep drawing your customers’ attention once they’ve opened your emails and get some valuable clicks. Let’s see: AWeber The average number of email characters in a subject line is 43. 85. - AWeber The word “video” on the email subject line increases the open rate by 19% and the click-through rate by 65%. Plus, it decreases unsubscribes by 26%. - Syndacast Only 6. 9% out of 1000 subject lines analyzed included emojis. - AWeber Including videos in your email content can increase your click rates up to 300%. - Martech Advisor Emails that end with “Thanks in advance” or similar variations received higher responses than other sign-offs. - Boomerang In a survey about email signatures, 75% of them included contact information. 60% of people shared their phone number, and fewer had their social media profiles - Twitter (7%), Facebook (3%), and LinkedIn (2%). - MarTech Email Click-Through & Open Rates Stats When sending an email to your subscribers, you set a particular goal and want your readers to take a specific action. That’s why the vast majority of business emails contain the so-called call-to-action (CTA) buttons. To determine the success of their campaigns, email marketers monitor email open and click-through rates (CTR). Here is some valuable information around these metrics: The average open rate for email newsletters across all industries is 21. 33%. - Mailchimp Friday is the best day to send emails, with the highest open (18. 9%) and click-through rates (2. 7%). - Campaign Monitor Emails related to the Government and Non-profit sectors receive the highest open rates. - Campaign Monitor Plain-text emails have higher performance, even though most respondents stated they preferred image-based HTML emails. - Hubspot 63% of people said that they open an email to find discounts. - Media Post Welcome emails have the highest open rates (91. 43%) with an average CTR of 26. 9%, outperforming other email marketing types. - Hive The average click-to-open rate for all industries is 14. 1%. - Campaign Monitor Email Deliverability Stats Email deliverability is one of the most crucial parameters in email marketing. In short, it’s the ability to make it to your subscriber’s inbox. Ensuring it is significant for your success, so you cannot leave it to luck. Here are some useful stats to grasp in that area: 11. 1% of all emails never reach the mailbox because of deliverability issues. - EmailToolTester 88. 9% is the percentage of the average email deliverability rate. - EmailToolTester Spam emails took over 47. 3 percent of the total email traffic share in September 2020. - Statista In 2019, the average unsubscribe rate was 0. 2%, and the spam rate reached 0. 02%. - GetResponse Email Marketing ROI Statistics As you’ve probably understood, email marketing can increase your return on investment and maximize your sales and business growth. Here are some numbers that justify this statement: For every $1 you spend on email marketing campaigns, you can get a $42 return on average. - Litmus 70% of marketers monitor click-through rates to measure the success of their email campaigns, while 60% keep track of conversion rates. - DMA Automated emails drive 320% more revenue compared to non-automated emails. - Campaign Monitor When marketed via email, consumers tend to spend 138% more than shoppers that do not receive email offers. - Disruptive Advertising Only 30% of brands believe that they can measure their email marketing ROIs adequately. - Litmus Email Automation Statistics Marketing automation software has proven to be game-changing for B2C and B2B business owners and marketers. Learn these helpful automation stats and find the best marketing tool to meet your business goals: On average, 51% of businesses are using automation to refine their marketing processes. - Email Monday Trigger-based emails - also known as transactional emails - outperform batch and nurture ones and are three times more efficient. - Imagination The three major benefits of email automation for businesses are saving time (30%), lead generation (22%), and an increase in revenue (17%). - GetResponse Email Segmentation & Personalization Stats Personalized marketing can work miracles for your business. With this term, we refer to a data-driven strategy that aims to deliver highly personalized experiences to customers and prospects that serve their individual needs. One way to implement it is by creating segmented email lists. Need more evidence to apply it? Have a look: Emails with personalized subject lines can increase open rates by 26%. - Campaign Monitor Segmented email campaigns caused a 760% increase in revenue. - Campaign Monitor Segmented campaigns had 100. 95% clicks compared to non-segmented emails globally. - Mailchimp Through proper targeting, marketers can drive three times the revenue per email of broadcast emails. - ClickZ 74% of marketers said that customer engagement increases through targeted personalization. - Campaign Monitor B2B Email Marketing Statistics Let’s assume that you own a B2B organization. What kind of email marketing stats should you consider when building or optimizing your strategy? Here are a few trends to start with, mainly related to content distribution: 85% of B2B organizations use email marketing software to help with content distribution. - Content Marketing Insitute 93% of B2B marketers distribute content via email. - Content Marketing Institute The average email open rate for B2Bs is 15. 1 %. - DMA 31% or B2B marketers stated that the best way to nurture leads is via email newsletters. - Content Marketing Institute In 2020, the average bounce rate for B2B emails was 1. 2. %. - Emfluence B2C Email Marketing Statistics And what about B2C? In eCommerce, communications through email can nurture your relationship with customers and turn them into real fans of your brand. Let’s explore more: 72% of B2C marketers utilize email marketing software to support content distribution. - Content Marketing Insitute According to a recent survey, 59% of respondents claimed that marketing emails influenced their purchase decisions, with half of them buying from those emails at least once per month. - SaleCycle Abandonment cart emails have 45% open rates, and 21% of them are clicked on. Plus, half of the users that clicked completed a purchase. - Moosend 81% of retail professionals said that email marketing is great for customer acquisition, and 80% for customer retention. - Emarsys Mobile Email Marketing Stats Finally, consumers spend lots of time on their mobile devices checking email updates. Inevitably, some of the purchase decisions they make happen on the spot. Let’s dive more into that: Source 56% of emails are opened on Apple’s iPhone (29%) and Gmail (27%). - Litmus 50% of consumers delete emails that are not optimized for mobile. - Mapp In 2019, 41. 9% of emails were opened on mobile clients. - Litmus 60% of smartphone users have contacted a business straight from search results. - Think with Google How To Improve Your Email Marketing Performance In this article, we shared general data around email marketing from multiple sources. But how can you use that info to optimize your email marketing strategy? Here are a few tips for you to upgrade your game and get all the revenue your business deserves out of great emails: 1. Write An Inviting Subject Line According to the stats above, targeted subject lines can convince your email subscribers to open your emails and take the desired action. First off, personalizing the subject lines is undoubtedly a successful tactic. Despite that, here’s what else to keep in mind: Craft a concise subject line that will draw the reader’s attention straight ahead. Create a consistent experience by aligning the subject line with your brand voice. Ensure that the goal of the email is reflected from the very beginning. For example, let’s imagine that you want to find the best subject line for a welcome email, as based on recent stats, they get high open rates. Here are some suggestions: "Welcome to Moosend! Here’s what’s next. " "Get started with Moosend. " "Thanks for joining Moosend. " However, avoid using misleading or forceful words, such as “urgent” or “now," as your emails may end up in the spam folder. And if you want to find the best subject line for your email but you’re uncertain about it, you can try Moosend’s free subject line tester, Refine. Or you can experiment with A/B testing. Which is? 2. Conduct A/B Testing With A/B testing, you can test two different versions of an email segment, and the most successful will prevail. For instance, you can compare two different subject line variations, and the one that receives the most opens will be sent to the vast majority of your subscribers. Thus, this method allows you to experiment with different email aspects and see how your subscribers respond to them. Identifying recurring patterns will help you optimize these processes in the future and gradually move towards success. 3. Try List Segmentation On the way to delivering personalized experiences to subscribers, customer segmentation is a must. By dividing your shoppers into segmented lists, you can target them based on their needs, and thus, you have higher chances of getting the open and click-through rates you desire. For example, you can divide your customer base into different groups based on demographics, such as age or geographic location. You can also make a list of top purchasers, inactive subscribers, or coupon lovers, to name a few. Source Whatever your criteria are, include the customer journey stage in the formula to craft convincing stories for your customers. Once you’re ready, write compelling email copy that matches your brand voice and create a call-to-action (CTA) that’s hard to miss. 4. Monitor Your Analytics Determining how efficient your email marketing strategy is based on the data shared above is not enough. Instead, you should set your own KPIs based on your industry and market trends and keep track of them regularly. And remember, increasing your email ROI overnight is not feasible. Allow yourselves to make mistakes in the process to improve in the future. There is no such thing as a magic recipe. So feel free to use the email stats to set some primary goals and see what works for you. 5. Try An Email Spam Checker But what happens when your emails end up in the spam/junk folder, even when you’ve got your subscribers’ opt-in? This can damage your sender’s reputation in the long run and cause damage to your email marketing strategy. If your lists are updated and you have all your subscribers’ consent to mail them, you can use an email spam checker to avoid trouble. In brief, it will test how your email will perform for certain ISPs and email clients and recommend ways to fix potential issues. 6. Get An All-In-One Marketing Solution We saved the best for last! If you want to take control of your email marketing activities, it’s best to find a marketing platform that lets you perform most of those actions in one place. An email automation solution like Moosend has all the features you need to set up promotional and transactional emails in simple steps and easily track their performance. Plus, via API connectors, you can couple it with your existing tech stack, such as your CRM solution, and make the most of it. Email Marketing Stats Can Show You The Way In a nutshell, these key email marketing statistics can shed light on how effective some tactics are. You can use that data to compare it with your own results and see if you are heading the right way. But keep in mind that email marketing is constantly evolving and that every market has its own rules and trends. What matters the most is learning everything about your buyer personas and how they usually behave to mark your process as successful or not. Use the stats to get inspired, and then draw your own pathways to conversion. Are you looking for an email automation platform with smart features to streamline your email marketing processes? Sign up for a Moosend account and start your journey today! --- ### 9 Free Event Email Newsletter Templates [2025] > Create the perfect event campaigns or personal e-invitations for your attendees with these responsive event email newsletter templates. - Published: 2021-07-16 - Modified: 2025-01-07 - URL: https://moosend.com/blog/event-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner Looking to promote your attendance rate or invite your friends to share the happiest moments of your life? Today, we’ll help you nail your invitations with some cool event email newsletter templates! Intrigued? Here’s a sneak peek of what we’ll see below: Webinar email templates. Wedding invitation designs. Christening layouts. Without further ado, let’s see them! Moosend’s Email Newsletter Designs To grab Moosend’s event email templates, you need to : Register for an account. Create a new campaign from the “Campaigns” tab. Go to the drag-and-drop Email Builder. From the Template Library, choose the design you like. Start customizing it by adding various elements. The process is straightforward and fast, meaning that you can schedule your new email marketing campaign to promote your events effortlessly after a few tweaks. Webinar Event Email Newsletter Templates Hosting webinars is one of the best ways to educate and nurture your potential customers about new products, services, or features. To increase your registration rate, you can easily craft webinar promotion email campaigns for your list. Here are some effective designs to get started: New Webinar Newsletter Example A black and white template with a splash of color to boost your registrations and provide your participants with relevant information. Why you need it: Customize the above design to create a simple yet informative email campaign for your webinar or online course. You can easily change the color scheme to match your business or event palette. Also, don’t forget to add bright CTAs to increase your click-through rate. Apart from that, make sure to create a dedicated landing page to boost your lead generation! Try for free Online Event Email Template Design Take advantage of color and white space to craft the perfect message for your potential attendees. Why you need: Give your subscribers all they need to know about your upcoming event. Leverage the existing sections to show them what they’ll gain by attending and simplify the process by giving them instructions on how to join. Moreover, you can use the contrasting palette to make your message more attractive, add more visuals from Moosend’s advanced drag-and-drop template builder, and keep the above-the-fold call to action to increase your click-through rate and conversions. Try for free Multipurpose Event Newsletter Example Whether you plan a webinar or any other online event, you can use this design to showcase your activities and let your subscribers book a seat. Why you need it: This is a simple event newsletter template to summarize upcoming events for small businesses, nonprofits, startups, or even eCommerce stores. You can take advantage of the content blocks to inform your audience about the benefits of joining and increase your credibility through social proof. The white space here will help you boost your readability, while the use of bright colors will allow you to create a fancy result that will convert. Moreover, don't forget to integrate your email efforts with your social media marketing strategy by adding social media buttons! Try for free Wedding Event Email Newsletter Templates Apart from creating business newsletters, you can craft more personal messages for all those special moments, including weddings and christenings. Below, we’ll see some eye-catching layouts to make it happen. Let’s go! Simple Wedding HTML Email Template Planning a wedding can be a very time-consuming process. Creating your wedding invitations, though, shouldn’t! Why you need it: Use this design to simplify your wedding invitations and focus on other more pressing tasks. The clean and elegant layout is perfect for creating beautiful invitations for your guests. Furthermore, you can play around with different color schemes to match your wedding theme. On top of that, make sure to add an RSVP button to find out the exact number of people attending your special event. And since this is a responsive template, it will let your message look great on multiple mobile devices and email clients like Gmail and Outlook. Try for free Extended Wedding Email Design Give your guests the best wedding experience with an extended email template that will leave them speechless. Why you need it: This email newsletter template is perfect for showcasing your entire wedding agenda. Grab the opportunity to share the big news and let your guests know about the activities that will take place on your special day. Also, you can add different CTAs to help your attendees find your venue, book their accommodation, and more. If you want to wow them, you can also insert some beautiful images. Grab some from free stock photo sites or, if you’re good at using design tools like Adobe’s Photoshop, create your own PSDs, export them, and import them to Moosend’s platform. And don't forget to craft a beautiful subject line to ensure that your guests will see and interact with your invitation. Try for free Christening Event Email Newsletter Templates Like our wedding invitation layouts, you can celebrate your child’s christening with beautiful and responsive email designs. Let’s see them: Blue Salopette Email Design Example A simple layout to craft a quick invitation for your baby boy’s christening. Why you need it: Customize this design to come up with a little surprise for your attendees. Add your child’s name, a short description of the event, and a friendly greeting. Also, you can insert a CTA button like in our wedding invitation templates to find out how many guests will attend your special event. Try for free Little Prince Newsletter Design A beautiful alternative to creating an equally eye-catching email invitation for your personal event. Why you need it: You can instantly pick this newsletter example and customize it according to your needs. Take advantage of white space to make your message easier to read and add various colors to stun your guests. Of course, don’t forget to come up with a beautiful subject line to nail your christening invitation! Try for free Pink Dress Responsive Email Template A beautiful design example for your girl’s special day. Why you need it: You can grab this design, add the necessary information, and deliver it to your guest list. Make sure to use various graphic design elements to make it more appealing and don’t hesitate to change the color scheme if you want something more vibrant! Try for free Little Princess Responsive Email Template This example is perfect for crafting a simple yet sweet invitation for your baby girl. Why you need it: Last but not least, we have the Little Princess email design, which you can use to inform friends and family about your daughter’s christening. Since the template is simple, you can add extra elements and an RSVP button to make your invitation fancier. Try for free Event Email Design Tips To create converting business emails or special invitations, make sure to follow some of the best email marketing tips. For business email invitations, marketers should include: Advanced elements: Add countdown timers, videos, tutorials, and GIFs to make your events more attractive and urgent. Concise copy: Use clear copy to inform your audience about your upcoming activities and benefits. Vibrant CTAs: Increase your registrations with calls to action that are hard to miss. Choose bright colors and add actionable copy that will make your subscribers take action. For your personal events: Beautiful images: Use eye-catching images and visuals to make your invitations more personal. Charming colors: Based on the occasion, use attractive color schemes to entice your guests. RSVP button: Add an RSVP to learn who will attend your event to manage your attendees better. Rock Your Events With Eye-Catching Templates Ready to nail your events? Just grab your email marketing tool, a cool event email newsletter template, and prepare to create campaigns that will boost your attendance rate, nurture your audience, and give your guests something exciting to look forward to! To start customizing the above designs ASAP, don’t forget to create a Moosend account first. It’s super easy and fast to do! And if you need more specific templates, check out our holiday email templates (Christmas, New Year, Valentine’s Day, etc. ) to create more targeted event emails! --- ### 38 Landing Page Templates To Steal In 2025 > Need the perfect conversion weapon? Grab one of these amazing landing page templates to capture and convert your audience effortlessly! - Published: 2021-07-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/landing-page-templates/ - Categories: Landing Pages, Templates - Tags: Landing Pages - Levels: Beginner Landing page templates are coming your way... Oh, wait! They’re already here! Whether you have a single product offering or an event promotion, creating a focused page with minimal distractions will help you convert your audience effortlessly. To give you a hand, today, we’ll see 38 landing page designs to help you craft converting layouts for your business. More specifically, in this post, we’ll see templates for: Lead generation New features and mobile apps eCommerce and content promotions Online events and webinars Hospitality Without further ado, let’s see them! But first... How To Get Moosend’s Landing Pages Landing pages are one of Moosend’s lead generation tools, along with subscription forms. To try them, you simply need to sign up for a Moosend account. Then, hop into the landing page builder and start creating your new designs, either from scratch or by choosing a beautiful template. You can publish your pages on Moosend or other external platforms like WordPress through the existing plugin. Now let’s see those pre-made designs. Lead Generation Landing Page Designs Increasing your lead generation is one of the most important processes you need to keep in mind. To do it the right way, you can create a high converting landing page to give your visitors a value proposition they won’t be able to resist. Here are the means to do it: 1. Important Updates Landing Page Template A simple single-page layout you can instantly grab and customize to fit your branding. Why you need it: You can add high-quality background images to make it more appealing and tweak the opt-in form based on the information you want to collect. When it comes to your offer, this example is ideal for adding your copy above the fold to increase your conversion rate. Lastly, don’t forget to add a bright call-to-action (CTA) to ensure that your visitor won’t miss your button. 2. Company Info Page Layout Want to give your visitors a more targeted experience with your company? Then, this layout is what you need! Why you need it: Take advantage of this design to minimize distractions and provide your visitors with all the necessary information they need to click and convert. Also, since this is a responsive landing page template, you can be sure that your message will display well on multiple screens and mobile devices. And the best part is that you can easily use this example for your online business, SaaS company, real estate agency, or startup to boost your newsletter signup rate! 3. Newsletter Signup Webpage Example If you want to increase your lead gen, make sure to employ the power of simple landing pages to get more people on board! Why you need it: This landing page template will give your visitors all they need to sign up for your daily or monthly newsletter. Just make sure to highlight the value of joining you with compelling landing page copy! What's more, if you want to cross-promote between channels, you can easily link your social media profiles through social buttons. Nevertheless, don’t forget that a landing page isn’t a homepage. This means that it needs to have as few distractions as possible, so think wisely before adding extra links and buttons! 4. Email Subscription Landing Page Template Another cool landing page example to capture your visitors’ email addresses and start sending them your amazing email marketing campaigns. Why you need it: Use an eye-pleasing image to create a converting page for your audience. Also, don’t forget to craft a valuable heading to intrigue and lead them to action! Finally, pay attention to your contact form to increase your lead generation rate and expand your mailing list effortlessly. Coming Soon Landing Page Templates Is something new coming out soon? Then use a high converting "coming soon" landing page to show it to your target audience. The following designs are perfect for promoting your new additions, such as features, products, or services. Let’s see them: 5. Multipurpose Landing Page Example The above landing page layout will help you promote your new feature in a jiffy. Why you need it: Take advantage of white space to increase your readability and add beautiful colors to make your page more eye-catching. Apart from inserting the usual landing page elements, you can utilize Moosend’s advanced landing page editor to add countdown timers! This way, you can create a brilliant landing page example with the right amount of urgency! Interested in this design? Make sure to register for a Moosend account to try them out and then get a paid plan to make them forever yours! Check the pricing 6. Simple Announcement Landing Page Design Another great layout to give your visitors and customers a sneak peek of your new feature or product. Why you need it: Leverage this responsive landing page template to capture your potential customer's attention and call them to action. Also, like before, keep the countdown timer to let your audience know when your new feature rolls out! Apart from that, don’t forget to upload a beautiful background image to make your landing page stand out. 7. New Surprise Responsive Template A simple and elegant design that numerous businesses can use to increase conversions. Why you need it: Use this austere layout and dark color palette to entice your audience. For better results, you can use a bright CTA color like red to make sure your audience clicks on it. Moreover, you can use design tools like Photoshop or Canva to create your own visuals, export them, and import them to your template through Moosend's editor. 8. New Feature HTML Landing Page Template Compared to the previous layout, here’s a design that favors white space and vibrant colors. Why you need it: You can instantly grab the template to create a fun and informative page for your visitors. Play around with different color combinations to highlight the most important parts of your page and use spacing to make your value proposition easier to digest. Also, you can use the existing content blocks to provide extra info about your new feature and convince your visitors to take action. 9. Website Launch Landing Page Example Revamping your new website? Give your subscribers something to look forward to with the above landing page template. Why you need it: Make sure to keep the countdown timer to let them know when your new website is ready. Also, you can add a beautiful background image to boost your landing page performance, and don’t forget about your CTA color! A bright button can really make a difference, and it’s one of the most important conversion tricks you need to keep in mind. Mobile App Landing Page Layouts A new mobile app can be a big deal for your company! Make sure to promote your new release with a high converting landing page that will intrigue your visitors and turn them into app users. Let’s see how: 10. Upcoming App Landing Page Template Promote your upcoming mobile application with a simple landing page design that will steal their hearts. Why you need it: The above layout will allow you to add your copy and use the embedded form to capture your visitors' contact information. You can keep the existing color scheme to make your page more lively, give your potential users more reasons to click on your CTA, and find out more about your app through your email marketing endeavors. Need a beautiful email design to share your mobile app updates? Hop into Moosend's email builder, grab one of the pre-made newsletter templates, and get started today! Try Moosend 11. Blue Side Landing Page Example If you like color, you can easily use this vibrant landing page template to stun your audience. Why you need it: The format is straightforward, making your landing page copy easier to digest. The existing colors are also perfect for creating a unique marketing campaign to promote your app. On top of that, if you pick this design, you can add an eye-catching background image to turn it into a true conversion weapon! It's simple as that. 12. Elegant Page Design For Applications Another great design you can use to give your mobile app the promotional boost it needs! Why you need it: Pick this template and start your customization efforts on the spot. Add your copy above the fold to intrigue potential users and use the pre-made sections to provide your audience with all the necessary information they need. Apart from that, you can insert extra elements through your landing page builder! For instance, Moosend's editor will allow you to embed a video presentation or use testimonials to increase your page conversions effortlessly! 13. App Release Landing Page Website Template If you want something more toned down, you can use this simple app release example. Why you need it: The above responsive landing page design is perfect for showcasing your new features and calling your audience to action using actionable CTAs. And speaking of them, make sure to pick bright colors to make your buttons stand out on your page. Lastly, don't forget to insert high-quality images to create a beautiful and high converting page that will charm your audience! 14. Dark Landing Page Design Example Take advantage of this darker template to create an eye-catching page. Why you need it: You can use the black header image and bright colors to make your value proposition pop. Also, take advantage of white space to make your copy more readable, allow your audience to digest every single bit, and boost your conversion rate. Of course, don’t forget to add the necessary form fields to capture your visitor’s contact information and then start nurturing them with your amazing email content! 15. Mikrokosmos HTML Page Layout The above template employs pink and purple hues along with a testimonial section to capture and convert your page viewers. Why you need it: Take advantage of the layout and add a compelling headline to intrigue your potential users. Moreover, you can keep the customer review section to increase your brand’s credibility through social proof. If you want to nail your design, make sure to follow the current landing page trends to satisfy your audience! Want to check this design? Register for a Moosend account and try out the landing page builder today! Ecommerce Sales Landing Page Examples Online businesses can equally leverage the power of landing pages to redirect their audience to focused sales pages that will convince and convert them. Be it an offer or a product showcase, every eCommerce site can craft effective landing pages to give their lead generation and conversion rate a great boost. Let’s see: 16. Red Lady Landing Page Template An effective single-page layout you can customize to promote your online store products and save valuable time. Why you need it: Due to its versatility, you can use this template for numerous products and purposes. Just add relevant background images and descriptions, and you are ready to roll! Also, don’t forget to use the right colors and add a CTA button that will stand out to minimize landing page abandonment. On top of that, since this is a responsive design, you don’t have to worry about your mobile users' experience! 17. Monochrome Landing Page Example Another design you can practically customize for every occasion. Why you need it: Moosend’s landing page editor will let you pick your favorite colors to turn this example into an instant attention grabber. If you want to add a background image instead, you can upload your favorite images or get some from stock photo sites like Unsplash or Pexels. And as always, don’t forget to give your CTA some love! Content Promotion Landing Page Templates Promoting your new features and products is great! But what about your content? Well, if you aim at increasing your lead gen through content marketing, and more specifically, through ebooks, guides, and more, you can craft a brilliant landing page to highlight the value of your resources and collect your visitors' precious email addresses! Let’s see how: 18. Waves Ebook Landing Page Layout Increase your ebook downloads with a beautiful landing page design that stands out. Why you need it: This layout is great for creating a simple page to promote your resources. With the right CTA copy and color, your page will instantly grab your visitor’s attention and capture their contact information. What's more, if you have the technical skills, you can easily access the HTML, CSS, and Javascript code of every template to add your own widgets! Cool, right? 19. Light Blue Webpage For Ebooks The above template will allow you to show your page viewers your new resource and give them extra information about its contents. Why you need it: The single-page layout is ideal for presenting your value proposition in a simple and structured manner. To boost your lead gen, add as many form fields as you need to collect your leads' details. This way, you will manage to personalize your marketing campaigns and give your audience unique experiences with your business! 20. Forest Landing Page Example Another colorful and responsive design to increase your lead generation through content promotion. Why you need it: Make the necessary customizations to create a page that fits your branding. Then, don’t forget to add your landing page copy to show your audience why they should download your resource. Moreover, you can leverage the middle content block to introduce yourself. For instance, you can make a short section about your company or add a testimonial to make a great first impression. 21. Elegant Resource Page Example For Ebooks If you are a dark color lover, you can use this elegant landing page design to capture your visitor’s attention. Why you need it: First off, the lack of navigation elements is ideal for minimizing distractions and increasing your landing page performance. Make sure to add a compelling headline and copy above the fold to capture your potential leads and then deliver a CTA to make them click. If you are interested in the above design, you can instantly try it by signing up for an account! Moosend will give you all the landing page templates you need to nail your lead gen! 22. Gradient Landing Page Template Do you love gradient overlays on top of background images? Then this example is for you! Why do you need it: You can use the above layout to give your target audience a beautiful experience without distracting or confusing them. The structure is perfect for creating an informative page with a simple opt-in form that will incentivize users to add their personal info and hit the call to action button without overthinking it. 23. Elegant II Landing Page Design A different version of the Elegant page template to help you create numerous landing pages for your ebook promotion. Why you need it: Grab this layout to give your audience details about your ebook, guide, or checklist. Don’t forget to use high-quality visuals and graphic design elements to make your resource more appealing and generate more conversions. 24. Ultimate Guide Promo Landing Page Promote your content like a pro with a clean design that doesn’t distract your page viewers. Why you need it: This example will let you craft a high converting and focused page for your marketing or SEO guides, checklists, and so on. Make sure to craft an intriguing headline and use the left content block to let your audience know why they need to grab your resource. On the right side, take advantage of the web form to capture their information and, as always, add a vibrant CTA to expand your mailing list. Online Event Landing Page Layouts Landing pages are an excellent way to promote your resources, but what about your online events? Well, using such a page will let you create a beautiful registration process for every occasion! What you need is a great design, converting copy, and a CTA to increase your attendance rate like a pro. Here’s what you can use: 25. Online Course Landing Page Layout If you’re planning an online event, make sure to give your attendees an easy way to participate. Why you need it: You can benefit from this landing page template by placing your headline, copy, and background image above the fold. Just make sure to pick photos that won’t make your text hard to read and use bright font colors to increase your readability. Moreover, you can use the middle section to present your course using beautiful graphic design elements to make it more eye-catching! Like what you see? Sign up for a Moosend account and customize the above template to your heart's content! 26. Lights Out Event Registration Page If you want a more professional page, you can always use the Lights Out event landing page! Why you need it: The design is great for promoting a variety of events, courses, webinars, and more. As mentioned above, you can use Moosend’s editor to insert advanced elements for your audience. So if you have created a YouTube video, you can easily use it to increase the performance of your landing page! 27. Complementary Landing Page Example A great color combo can really make a difference! Why do you need it: Here, we have a template that uses complementary colors to make every individual element pop out. Of course, you can pick your own combinations to make this page fit your branding. Moreover, the structure will allow you to add your copy in a straightforward manner to power up your online course registration rate! As a rule of thumb, keep your color combos balanced to avoid any sort of “color overload. ” 28. Multipurpose Event Page Template Last but not least, we have this vibrant event template to rock your events. Why you need it: You can easily customize the design to promote your upcoming events, give your participants an overview of your activities, and let them save their spots or buy tickets. You can equip your page with testimonials to increase your credibility or use brand logos to show your partnerships and entice your audience. The choice is yours! Webinar Landing Page Layouts Webinar marketing is an important asset for B2B companies that want to educate their leads and turn them into loyal customers. To promote these events, most businesses create converting landing pages and link them to their newsletters or online ads. Below, let’s see some webinar-focused designs you can grab to nurture your audience and supercharge your attendance rate: 29. Essential Webinar Landing Page Your webinar pages don’t need to be complicated, just smart! Why you need it: Take advantage of this simple landing page template to promote your upcoming online event and provide your audience with additional information. The contact form is conveniently placed above the fold to increase your conversion chances, while the middle section will allow you to add more details about your hosts to intrigue your registrants. 30. Webinar Announcement Page Layout Placing your registration form at the heart of your landing page will emphasize the action your visitors need to take. Why you need it: Since this example is mainly black, you can take advantage of the background colors to make your CTA stand out. Of course, you can utilize white space to highlight your value proposition and insert additional sections to convince your visitors to register. 31. Minimalist Webinar Page Example Minimalist design is a major plus for numerous users. Why you need it: Add various elements like icons and images of your hosts to make this landing page template visually appealing and friendly. The structure and white space are ideal for presenting your copy in a structured and straightforward way that will make your visitor's life a little easier. If this layout is your cup of tea, make sure to get a Moosend account and try out the landing page builder. It's easy as pie! 32. Video-Focused Landing Page Template Videos and GIFs are perfect for making your marketing campaigns stand out. Why you need it: Leverage the advanced elements of this layout to stun your visitors at first sight. Moreover, you can use the color scheme of this design to power up your CTA. Just make sure to pick the right color and copy combo to make it more interesting and appealing to your audience's eyes. 33. Registration Landing Page Design If you want to boost your attendance rate, you can pick and customize the above template in a matter of minutes. Why you need it: The online form on the left side is great for collecting your visitors’ contact information effortlessly. Change the colors to make it stand out more, or use a background image of your choice. Also, you can provide your registrants with additional information by inserting details about the presenters or any other details you like. 34. Alternative Contact Form Webinar Page Liked the previous template but want something more? We got you! Why you need it: The above example favors colors and white space to let your value proposition stand out and make your form hard to miss. For better results, you can include testimonials and trusted brand logos to increase your credibility and engagement. Lastly, take advantage of the "Featured Speakers" section to make your page more converting and informative. 35. Marketer’s Favorite Page Template Another beautiful layout to rock your webinars, online courses, events, and more. Why you need it: The use of white space is pretty dominant here. This will allow you to increase the readability of your message and place focus on your contact form. To nail it, make sure to insert valuable copy using the right keywords to create SEO-optimized landing pages for your business. Make this design yours by registering for a Moosend account! Then all you need is your imagination! Hospitality Landing Page Layouts Need to increase your booking rate but don't know how? We have just the right thing for you! Create an awesome landing page with your accommodation offers, add a clever CTA, and let your value proposition do the work for you. Here are the magic tools you'll need: 36. Booking Promo Page for Hotels The best way to increase your booking rate is to craft a beautiful newsletter that'll lead to your landing page! Why you need it: Here, you have a simple layout you can customize for your h0tel business. Add an intriguing background image and your value proposition to make your guests click on your offer the moment they land on your page. And if you want help with your emails, make sure to grab one of Moosend’s hospitality newsletter templates to make the job easier! 37. Exotic Escape Landing Page The perfect landing page doesn’t exist... Or does it? Why you need it: Use the above template to excite your potential guests with beautiful images of exotic destinations and high converting copy. Take advantage of the color scheme to draw positive connections and see your booking rates fly to the moon! 38. Food Service Webpage Example Promote your food service with a landing page template that will increase your visitor’s appetite and lead them to action! Why you need it: Grab the chance to add some “delicious” visuals and interesting copy to show your audience what you got! Also, you can benefit from the existing spacing to make your message easier to read, give your audience a great experience, and satisfy their needs! Master The Art Of Landing Pages... One beautiful landing page template at a time! Landing page design doesn’t need to be a hassle anymore. If you want to make things easier and save valuable time, grab a pre-made design, customize it according to your needs, publish it, and see your lead generation skyrocket. For a quick yet effective solution, make sure to register for a Moosend account and use the drag-n-drop landing page editor to craft amazing pages for your business. Now it’s time to land your conversions to the moon! --- ### Confirmation Emails: How to Set Them Up + Examples > Ready to send your first confirmation emails to your subscribers? Learn what to include and how to set them up quickly and efficiently. - Published: 2021-07-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/confirmation-email/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner, Intermediate Want to learn everything about confirmation emails and how they can level up your marketing practices? This step-by-step guide will show you the way! Transactional emails are a vital component of a successful email marketing strategy. They enable you to interact with buyers and subscribers in crucial moments of their customer journey. The best part? They help you deliver a complete customer experience and nurture your relationship with your subscribers positively. Here, we’ll focus on confirmation emails and the benefits you can reap by activating them, especially if you’re in the eCommerce world. Enjoy the ride! Ready to send your first confirmation emails to your beloved shoppers and subscribers? With Moosend, you can set up and send those automated messages in a flash! Start today What Is A Confirmation Email? Confirmation emails are transactional emails that are triggered by specific customer actions, such as a purchase or a registration. Their goal is to inform the recipient that they’ve finalized their desired process and share any relevant info needed, such as payment or shipping information. Plus, marketers can also use these emails to generate new leads or promote additional products/services to existing or future customers based on their business goals. Confirmation Email Benefits For Your Business So what are the top gains from introducing confirmation emails to your email marketing practices? Let’s see: They Drive High Engagement Overall, confirmation emails perform exceptionally, as customers usually interact with them more than expected. Here are some interesting numbers: their average open rates reach up to 65%, with average click rates of 17%. Hence, these email types are great opportunities to nurture your leads and customers to boost your business. When crafting them, decide what you’d like to share with your subscribers to make them more aware of your brand and services/products. For instance, you can include a list of related products to increase your sales. They Offer Promotional Opportunities Apart from relevant information regarding the customer’s action, you can use those emails to upsell or cross-sell your goods to buyers. Through clever email design and calls-to-action (CTAs), direct your customers and visitors to the appropriate web pages based on the stage they are down the sales funnel. You can also utilize those emails to enhance brand awareness. For instance, you can share your social media profiles to start engaging with your customers through additional marketing channels. They Meet Customer Expectations Remember, the initial goal of those triggered messages is to reassure your customers that their action is completed and their requests will soon be coming their way. In most cases, they are the first emails that customers receive from you and can also turn into means of personalized marketing, which can work miracles for your brand. Moreover, if you do it the right way, you can also boost your relationship marketing efforts. Write compelling copy that can stimulate a feeling of trust. Think about it, what if a confirmation email felt like a pat on the back? Then recipients would love you at first sight. Common Types Of Confirmation Emails With Examples What are the most typical confirmation emails a business can send to customers to reap the fruit mentioned above? Have a look at these fantastic confirmation email examples below. Plus, we’ve included some key details to get your message across in a simple but effective way. 1. Order Confirmation Email Once a customer has placed their order at your store, a triggered email informs them that their request is on its way. This email type is vital for eCommerce stores, especially in Business-to-Customer (B2C) operations, as customers need to know details about their purchases. You can also find them as purchase confirmation emails, and they usually include: Order number Purchased products Cost and payment methods Contact details Here is an order confirmation email example by Roark. When opening the email, you can easily understand what it’s all about from the copy and product images. Plus, you can double-check if the contact, shipping, and payment details are correct: 2. Shipping Confirmation Email Once a customer’s order is finally on its way, it’s time to ping them again with a shipping confirmation message. You can notify them when the order is about to be delivered to set expectations. Here’s what shipping information to include: Tracking code Product details Contact/Support information This email by Fitbit has all you need in one place. The colorful and on-brand design can quickly catch the reader’s attention. Plus, the “Store” button on the top offers a quick getaway to more of your products at a post-purchase phase: 3. Subscription Confirmation Email Those automated emails are triggered when new customers subscribe to your mailing list. In the case of double opt-in, those confirmation emails are even more crucial to cross-check that you got the correct email addresses. You can also send them to those who have just subscribed to your newsletter, similarly to a welcome email. Some indicative information to include are: Confirmation button Contact information Again, it’s up to you to decide what else you’d like to share with the customers on those messages. For instance, this email by Greats has its referral program on the footer. That’s an excellent incentive for recipients that can bring new customers to you: 4. Booking Confirmation Email This email is mainly employed to verify online bookings, such as reservations for hotel rooms and restaurants, to name a few. The email information will vary based on the sector. Some essential elements are: Order details Booking duration Payment information Let’s see how Tock has shaped their booking confirmation message to customers. They start with a kind “Thank you” and continue with the reservation details. At the bottom, you can see a map with the exact location of Aviary. Have a look: 5. Registration Confirmation Email If you organize a webinar or event, this email is a must for your attendees. Apart from sharing the tickets with them, you can add practical information, such as the location and time of the event, or information about the keynote speakers or the schedule. So don’t forget to add: Event location or link Tickets Contact details Order info And now off to Eventbrite for some inspiration. You can find the majority of the info shared above, including the option to add the event to your calendar, which can prove handy for both the organizer and attendees: 6. Content Download Confirmation Email This automated email can be triggered for users requesting to download a piece of content, such as a report or infographic. These are the so-called lead generators in marketing terms. Instead of giving access to them straight from your website, you can share a sign-up form to collect the contact details for future use. This email can have a straightforward format including: Download link Content summary Look at this simple email structure offered by SmarterHQ. It has precise copy, a CTA that is hard to miss, and a summary about the infographic: 7. Appointment Confirmation Email This email type shares many similarities with booking confirmations. It’s beneficial for businesses that schedule personal meetings with clients regularly. So don’t forget to set up appointment reminders for your customers, mentioning: Appointment date & time Location or link Calendar invitation And of course, here’s an example for you, this time by Blind Barber. This email also includes a link that lets the customer manage their appointment online: How To Set Up Confirmation Emails With Moosend Sure, confirmation emails can become significant assets for your marketing strategy. But how can you create and plan them in simple steps? Follow the tips below and get ready to roll! First off, selecting marketing automation software like Moosend or Mailchimp is an essential move towards success. With Moosend, for example, you can create those triggered messages effortlessly and track their performance using our reporting and analytics features. Now, let’s imagine that you want to set up order confirmation emails for customers who have just purchased a product. What should you do? Step 1: Create An Order Confirmation Email Automation Workflow Log in with Moosend and go to the Automations tab. Click on “Create new automation” and choose the custom automation option. Step 2: Choose The Appropriate Trigger For Your Automation In the case of order confirmation, you can select the trigger “When someone purchases any products. ” For triggers that require tracking your user’s website’s behavior, you’ll need to activate Moosend’s tracking script. There are additional triggers to choose from based on your business goals. Step 3: Create The Confirmation Email Now, get ready to complete all the necessary fields to craft the final email version. You can also move to Moosend’s newsletter editor and pick one from our beautiful pre-made templates to save time. Add the information we mentioned above to make an email that checks all the necessary boxes. Voilà! Your confirmation email is now ready to travel to your subscribers' mailboxes. Simple as that! Confirmation Email Tips & Tricks Looking for more ways to make your confirmation emails stand out in an endless email ocean? Here are a few more tips for you: Create a Structured Design If you want to draw your recipients’ attention with more than confirmation details, craft a lovely design that makes the email easy to read. Use bullet points, spacing, and separate different sections to build a simple email structure. Don’t forget to make the CTAs stand out to prompt the recipients to take the desired action. But how can you create beautiful emails without breaking the bank? Most email marketing platforms like Moosend will help you overcome this challenge. Simply hop into our drag-n-drop editor or select one of our ready-made email templates to craft a dreamy email outline. Finally, get creative if your industry "allows" it and include GIFs and other interactive elements in your design. Showcase your Brand As shared in the intro, you can make the most of confirmation emails by adding some of your brand elements to leave a long-lasting impression. Add your logo, brand colors, and slogan and create a consistent experience across channels. Don’t hesitate to share some of your latest achievements or products if you see fit. Make sure to keep things in moderation, though, and avoid overselling. Even though a confirmation email can become another medium to start a meaningful conversation with customers, it is not often suitable for direct marketing. But feel free to share short promotional glimpses or buttons that will direct users back to your website. Share Valuable and Relevant Information Apart from the design, email copy plays a significant role in how successful this transactional email will be. That’s why the email body should include all the critical information you’d like to confirm, written in a straightforward and clear style that mimics your brand voice. Think beforehand what information the reader will need to avoid communication hiccups or back-and-forths. Suppose you want to motivate the customer to make an extra move once they open the email. In this scenario, place a clear call-to-action to attract the readers. Thoughtful design and a clever copy line can make it stand out and increase your click-through rates. Ensure a Mobile-Friendly UX Did you know that approximately 42% of emails are opened on smartphones? You cannot leave this to luck. Make sure that your emails perform great on mobile devices and that the user experience stays on top for different screens and at all times. This way, you can also achieve high conversion rates if you use confirmation emails for brand awareness or other promotional activities. Confirmation Email Subject Lines to Maximize Open Rates So if email marketing has a crucial role in your business outreach, you probably know that the magic starts from the subscribers’ mailbox. That’s where the recipients get to decide if your email is worth their time based on the email subject line. Don’t miss out on that opportunity. Create a click-worthy subject line that introduces the reader straight to the email topic and you’ll get the open rates you search for. Keep in mind that words like “Thanks” and “Welcome” can add a personal touch to those communications. Find here some subject line recommendations for your confirmation emails that are clear, concise, and to the point: Thanks for your order Your order is ready Great news, your order has shipped Your order is on its way Welcome to newsletter Your hotel reservation is confirmed Your order has been delivered Looking for the best subject line for your emails? Try Moosend’s Refine! It’s a free online tester to find the most inviting subject line for your campaign. Confirm Your Customers’ Actions Using Email Automation! It’s official - confirmation emails are not just another good-to-have practice in your marketing strategy but a real asset. Your customers will highly appreciate receiving those messages from you, and there’s a lot to take in return as a business out of this process. Think about it as a great first impression for your customers. Show them that you’re there to navigate them through the whole customer journey with the right triggers. In need of a new email marketing platform that can make your life easier? Sign up for a free Moosend account and get on board today! --- ### Email Opt-In: Definition, Types & How To Use It [2025] > Find out everything about the two opt-in processes, their pros and cons, as well as how to set up your own to increase your lead generation. - Published: 2021-07-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/opt-in/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner What is an opt-in? Which sign-up method do I need to use? In a world where email is one of the greatest engagement channels, building an effective email list is the best way to make your business thrive. However, to get from zero to hero, you need to have a list of verified contacts. This way, you will: promote your email delivery maintain a high sender score avoid getting flagged as spam Today, we’ll take a look at the two most popular sign-up methods to find out which is best for your business! What Is An Opt-In? First off, when we talk about opt-in or email opt-in, we refer to the registration method that marketers use when someone signups for their email newsletter. This process can be either single or double. In the first case, subscribers will be immediately added to a list after clicking on the “subscribe” button. In the second, recipients will need to verify their email address through a confirmation email sent to them minutes after registering. Single Opt-In Vs. Double Opt-In So which is best for you? Single or double opt-in? According to a poll, 53. 5% of website visitors favor the single verification method, while 46. 5% prefer the double process. Source To understand this trend, let’s take a more thorough look at the two methods and their advantages and disadvantages. Single Opt-In Email As the name suggests, this process requires only a single action to turn a visitor into a new subscriber. This sign-up method is popular with eCommerce sites that want to collect numerous visitors’ email addresses to get them to make a purchase. For instance, when you sign up for Caudalie’s emails, the brand will instantly start sending you marketing emails like this welcome campaign: To understand why the majority of online stores choose this method, let’s take a look at the benefits and drawbacks of single opt-in: Pros Grow your subscriber list fast. Minimize visitor frustration due to the lack of extra steps. Immediate access to the promised value (discounts, offers, etc. ). Cons Poor email list hygiene. Your sender score might be affected by spam complaints. Legal compliance issues in specific countries. Double Opt-In Email Choosing the double sign-up method entails adding an extra step to verify your visitors' email addresses. One of the most crucial benefits of choosing this method is its ability to combat fraudulent acts and create a healthy email list. This process is popular with many businesses, including SaaS companies, agencies, and online stores. Instead of receiving a marketing message, recipients will get a transactional campaign in the form of a confirmation email. Here’s an example by Creately: Now, let’s see the ups and downs of setting up a double opt-in process: Pros Maintain email list hygiene. Have a good email deliverability score. Collect quality contacts. Cons Longer registration process. Subscribers might feel annoyed by the additional step. Without confirming their email address, they won’t receive any messages. So Which Opt-in Process Is The Best? As you can see, both methods have their strong and weak points. If you want to grow your list fast, you can choose the single opt-in approach, but you should be ready to deal with unverified recipients and spammers. On the other hand, setting up a double process will give you better engagement rates and conversions, but the additional verification step might annoy visitors and hinder your growth. At the end of the day, it’s up to you and what you want to achieve! Want to learn more about the two processes? Check out our single vs. double opt-in guide to find the best method for your business. Types Of Email Opt-Ins Did you know that opt-ins come in different shapes and sizes? Before we see how to set up your sign-up process, let's check the most popular types out there: Pop-ups Pop-ups are a fan favorite for many marketers. To create one, you'll need an online form builder like Moosend or Typeform. Successful online forms will allow you to increase your lead generation and expand your mailing list. To make them work, you need to: Add a compelling heading. Create an irresistible value proposition. Have a clear CTA button. Add the necessary form fields. Include your privacy policy. Here’s a great example by Hush Puppies to show you how it’s done: Furthermore, to power up your newsletter signup rate, make sure to place your forms above the fold to collect as many email addresses as possible. Apart from the classic pop-up, you can use many other form types to capture your audience: Inline forms: popups embedded on your webpage along with your content. Floating bars: slim forms placed at the top or bottom of your page. Floating boxes: sticky forms that stay with you as you scroll up and down. Full page forms: sign-up forms that cover your visitors’ entire screen. Want to create your next form? Sign up for a Moosend account, hop into the form builder, and start capturing your leads! Try them Landing Pages Landing pages are the best way to increase your lead generation by offering your visitors a value proposition they can’t resist. To create a converting landing page, you need to follow some common design practices. In short, here’s all you need to consider before designing yours: Start with an intriguing headline. Use valuable landing page copy. Choose the right CTA button colors. Add high-quality images and graphic elements. Here’s a great lead gen landing page example by MarketingProfs: Now that you know how to capture your visitors’ email addresses, let’s see how to configure an opt-in form in simple steps. How To Create An Opt-In Form In this section, we'll take a more thorough look at the steps you need to design a successful email opt-in form for your business. Let's go! 1. Pick The Right Form Design The first step is to hop into your online form builder and choose your design. You can either craft an online form from scratch or choose a template to save time and effort. For instance, Moosend’s form editor gives you the option to choose from 11 pre-made templates: To increase conversions, you should make your forms as simple and appealing as possible. From the colors to the images, make sure to bring everything together nicely to avoid frustrating your visitors. And if you want to match your form with your first newsletter, you can easily pick one of Moosend's email newsletter templates to provide your audience with a seamless experience! Need more tips to nail your opt-ins? Check out our form design guide to create pop-ups that will skyrocket your lead generation and conversion rates! 2. Highlight The Value With Compelling Copy If you want to get those addresses, you need to show your future subscribers why they should give you their contact details. Here I need you to keep the principle of reciprocity in mind, a positive action-reaction approach that will help you convince your prospects to sign up for your newsletter in exchange for their email address. Of course, to make it happen, you need a clever value proposition, usually in the form of a lead magnet, to make the deal a little sweeter. Here are some things you can use to land more clicks: Give your audience a free ebook, gift, guide, checklist, etc. Use social proof to show them the credibility of your business. Make sure to use short copy to avoid any frustration. Now, how do you know that your form will perform? Well, let’s take a look at two examples. Sign-up Form Examples First off, here's an opt-in by Crazy Egg: As you can see, the above example is straightforward, having a short copy and a single form field. Nevertheless, new visitors don’t see the real value of joining apart from receiving some tips in their inbox. For some, this will work. However, if you want to go far, you need to incorporate additional elements like Optinmonster: Here, the business uses targeted language to intrigue visitors and statistics to make the value proposition more credible. On the plus side, the two form fields are perfect for minimizing form abandonment, while the CTA manages to stand out! Pro tip: Use actionable language and phrasal verbs to make your messages more casual, friendly, and natural! 3. Add A Bright CTA Speaking of calls to action, if you want to convert your visitors, you need to make sure that they won’t miss them! The best way to nail them is to pick bright colors like red, green, orange, etc. Of course, don’t forget to consider your overall color scheme before you choose the best option for your buttons. For instance, using complementary colors like red/green or purple/yellow will give your CTA the boost it needs to stand out. Otherwise, you can take advantage of white to ace your form conversion rate like Social Triggers: 4. Choose Your Opt-in Process After you pick your design, colors, and CTAs, you need to decide the opt-in method you’ll use. To make it easier, ask yourself two things: Do I need to expand my list fast? Or do I need to acquire more quality prospects? There are no right or wrong answers here. Just choose what will serve you best! Now let’s see what’s the next step for each process: For Single Opt-in: Send Your First Campaign As we mentioned above, If you choose this method, you will immediately let your visitors become new subscribers. So after they hand you their email address, you have to send them your first campaign to start nurturing them. Your welcome email is the best way to make a lasting impression. You can easily craft it by using your email marketing tool. Add the right elements (CTAs, social media buttons, countdown timers) to lead your audience back to your website. For eCommerce stores, give them a nice discount to incentivize them to make their first purchase! Here’s a beautiful welcome email by Bobbi Brown: An eye-catching message will lead your audience back to your website and promote your conversion rates! If you need a bit of help, make sure to check our welcome email templates to create a winning message for your new subscribers. Furthermore, don’t neglect your open rates! Craft compelling subject lines and preview texts to stand out in your recipients’ inboxes. And, no matter what you do, don’t forget to add an unsubscribe link to avoid getting flagged as spam. For Double Opt-in: Send a Confirmation Email If you go for the extra step, you have to design a confirmation email for your visitors. These transactional emails will let them verify their emails and give you some peace of mind regarding spam accounts and email list hygiene. Your confirmation campaigns need to be as straightforward as possible, and the same applies to your subject lines. The goal is one, to get your recipient to click and join your list! Here’s a winning example by Tease Tea: Subject line: Confirm your subscription Since confirmation emails are transactional messages, you need to get your hands on an SMTP Server to deliver them. Moosend’s solution is perfect for small and large eCommerce businesses who want to take advantage of an email marketing automation platform with advanced capabilities at an affordable price. Just make sure to create an account and get started! 5. A/B Test Your Opt-in Forms Now let’s talk optimization for a moment! Everything in marketing is a process of trial and error since your audience consists of various individuals with different needs and tastes. To win them over, you have to discover what they like best. The easiest way to do it is through A/B Testing, a process that will allow you to test different form elements for better conversions. Here are the most important things you need to test: Online form copy. CTA button color. Opt-in form placement. The number of fields. Even a little tweak might give you better results! So if you notice that your opt-ins don’t give you the signups you desire, you have to perform some A/B tests to find out what’s wrong! Here’s a real-life example: According to The Daily Egg’s study, changing the headline from “20” to “$2000” gave the company a 2x subscription rate: Win $2000 Worth Of Watches – 13. 40% Win 20 Free Watches – 6. 70% So that’s why you should always embrace the power of A/B Testing! FAQ Short answers to important questions! Let’s see them: Q1. What Is An Opt-in Page? An opt-in page aims to convert a visitor into a subscriber through an irresistible offer. This can be a lead magnet (ebook, checklist, discount) or any other means that will get an individual to share their contact information with you. Q2. Is Double Opt-in Mandatory? GDPR doesn’t require businesses to have a double opt-in verification method in place. However, according to the CAN-SPAM Act of 2013, organizations are required to give visitors the ability to opt out of getting emails at any given time. Q3. What Countries Require Double Opt-in by Law? While it’s not mandatory to use double opt-in, certain European countries like Germany and Switzerland require email marketers to use the extra verification step. You can find out more about specific country policies here. Q4. Should I Choose Single or Double Opt-in? It depends. Based on your needs, you can either choose to add an extra security step or not. As a general rule, double opt-in will give you more quality leads and help you maintain a good sender score. Q5. Is Deliverability Affected by Single Opt-in? Since anyone can join your email list without verifying their address, a single opt-in might hinder your deliverability score. To avoid it, use a single opt-in when it's necessary. Supercharge Your Lead Generation Creating forms is the best way to build and expand your email list. Before you do, make sure to choose the right tools and pick the opt-in process you want to follow. Both single and double opt-in have their pros and cons, so it’s up to you to decide what you want to achieve. After reading this article, you are now ready to create your forms or landing pages and convert your visitors into engaged subscribers of your business! And if you need a quick and easy-to-use tool to get started, why not sign up for a Moosend account to set your list building in motion? It’s time to create the best opt-in forms! Go! --- ### 8 Blog Email Templates To Promote Your Content In 2025 > Use these easy-to-use blog email templates on the spot to create unique campaigns that convert and entice readers. - Published: 2021-06-28 - Modified: 2025-01-07 - URL: https://moosend.com/blog/blog-email-newsletter-templates/ - Categories: Email Marketing, Email Templates - Tags: Email Marketing - Levels: Beginner The best way to engage your audience when creating new content in your blog or website is to send it directly to their mailbox. But how can you create those emails without losing valuable time and energy? The answer is simple; you can use premade blog email templates to craft captivating email campaigns and reach your audience the moment you hit “publish. ” If this sounds ideal, choose one of the personal blog templates and RSS feed newsletter designs to get started. How to Use Moosend’s Media & Blog Email Templates This ESP (Email Service Provider) comes with more than 90+ email templates to capture your subscribers’ attention, ranging from promo to welcome email designs, to name a few. Here’s how to grab Moosend’s blog and online media templates: Sign up for a Moosend account. Click on “Campaigns” and choose the type that fits your needs. In the left menu, click on "Design" and then "Start designing. " Once you access the Template Library, browse the available templates and pick your favorite design. Click "Use template" and start customizing your email. Moosend’s drag-and-drop template builder will let you add various advanced elements to your emails. You can also create your own templates from scratch and save them in your library for future use, along with your marketing, transactional, and sales email designs. Moreover, you can benefit from Moosend’s integrations with other platforms and template builders to create emails that make a lasting impression. Personal Blog Email Templates Running a personal blog and promoting it to your readers requires lots of time and effort. The easiest way to start your content outreach is by building an email list and then targeting it with clever email marketing campaigns. Here are some personal blog designs you can instantly customize using Moosend’s email marketing platform. Let’s see them: 1. Extended Blog Email Newsletter Customize this! If you’re a blogger and want to share your weekly content with your audience, this template is perfect for you. Why you need it: Increase your organic traffic and content engagement by showing your audience your best posts. Add short descriptions to give them a taste of your content and upload eye-catching visuals from your website to intrigue them. Also, the use of white space in this template will increase readability and help you present your content clearly. Finally, make sure to include the logo and company name at prominent places, and adjust the sender's name to avoid confusing your readers. 2. Colorful Blog Email Template Get this! If you want to engage your audience the moment they open your campaign, make sure to create a visually appealing design that will stun them. Why you need it: While this template was created with food in mind, you can take advantage of the clever structure to introduce specific content pieces. Use the header to showcase your new post and insert additional content blocks to promote upcoming events, such as webinars, or your new products if you have an eCommerce store. Finally, add outstanding call-to-action buttons to increase your click-through rate and lead your audience back to your blog or landing pages. 3. Essential Blog Responsive Email Template Grab this! Your blog promotion emails don’t need to be made for minimalists. With the above template, you can create a unique campaign to grab your readers’ attention, while promoting your unique blog character. Why you need it: Get inspired by the colorful layout and add your blog palette to provide your recipients with a seamless experience. Also, take advantage of Moosend’s template builder features to add advanced elements like videos and GIFs to bring your email to life. Finally, this template will allow you to create a very responsive newsletter that’ll look good on various mobile devices, and email clients like Gmail, Outlook, and Yahoo. RSS Feed Media Email Newsletter Templates Media companies have long used RSS feeds to keep their subscribers in the loop with follow-up emails the moment new content rolls out. To benefit from this content marketing tip, create stunning RSS campaigns to increase your engagement. Here are some simple steps to create one with Moosend’s email marketing tool: From the “Create new campaign” section choose the RSS campaign type. In the RSS feed URL option, add the path for your RSS feed. Validate your RSS feed to make sure your images load correctly. Choose one of the available RSS templates and customize it. Now let’s see those designs: 4. Simple RSS Email Newsletter Template Customize this! RSS campaigns should be simple and informative to give you the click-through rates you desire. Why you need it: The above RSS template is perfect for promoting several pieces of content from your blog, startup, or online media website. The structure is simple, and the use of white space will help you boost your readability. Apart from that, you can use the header and the footer to add more information about your business, and, of course, don’t forget to insert an unsubscribe link (or a customized one using CSS) to avoid spam complaints. 5. Visual RSS Blog Email Template Example All yours! Simplicity can work miracles, but how about using high-quality visuals to capture your reader’s attention? Why you need it: This visual RSS design will let you create great emails to nurture your subscribers and turn them into loyal supporters of your content. Also, you can take advantage of the spacing to display multiple posts at the same time. Since visuals are the main focus of this example, make sure to get your hands on some high-quality stock photos or, if you’re handy with tools like Photoshop, create your own visuals, export them, and use them through Moosend’s Image Picker. 6. Typical RSS HTML Email Design Tailor this! Like our previous template, you can easily grab and customize this design to excite your audience. Why you need it: With this layout, you can bring specific content pieces under the spotlight. Use attractive images to power up your campaign aesthetics and don’t forget to turn your CTAs into click magnets by choosing the right color scheme. Also, come up with an amazing subject line to ensure high open rates and conversions. If you have trouble finding one, use a free subject line tester like Refine to get personalized suggestions. 7. Single Focus Blog Email Template Customize this! Content marketers create specific types of content to engage their audience and achieve their goals. If you also have a targeted piece of content on your website/blog, you can create a dedicated campaign to amplify your strategy. Why you need it: Make your content the star of your email campaign with a straightforward layout. Use your images to capture your audience’s attention and then add your CTA to lead them back to the source. Plus, remember a great visual can make a difference. If you have a hard time with Photoshop, you can easily use Canva, a simpler design marketing tool, to create stunning designs for your posts and campaigns. 8. Clean RSS Email Newsletter Design Get this! As we mentioned above, white space can help you present your content in a straightforward manner. So, make sure to take advantage of it with a clean layout. Why you need it: The above design will give you all the spacing you need to make your message engaging and readable. Since it is mainly white, you can add your favorite color scheme to make it more unique. Also, you can use Moosend’s builder to insert advanced elements like video tutorials for your readers. Whatever you choose, don’t forget to equip it with some bright CTAs to grab your recipients’ attention and lead them to action. Lastly, you can cross-promote your channels through social media buttons to supercharge your social media marketing strategy. How To Optimize Your Media and Blog Email Templates Crafting engaging campaigns for your recipients isn’t rocket science. But if you’re new at this, here are some simple email design tips to turn your blog and media email templates into converting assets: White space: Use spacing to increase the readability of your messages and give your audience a great experience. Bright CTAs: Choose vibrant CTA colors to make them stand out. Clear copy: Use concise copy and easy-to-read fonts to inform your audience and lead them back to your blog or website. High-quality images: Add beautiful visuals to capture subscribers’ attention and reduce your bounce rate. With all these tips in your marketing pocket, it’s time to create some attractive messages that your readers will love. Pick The Right Blog Email Template to Excite Your Readers A great template will help you come up with beautiful and converting email marketing campaigns for your target audience. Before you choose your media and blog email template, though, check out our email marketing best practices to make them even more efficient. Then, you can try Moosend’s email marketing software to set your content marketing strategy in motion. Your readers are waiting for your next email. Time to create it. --- ### Email Spam Checker: Boost Email Deliverability [+Tools] > What is an email spam checker and how can it contribute to email deliverability? Find some of the best tools in this guide! - Published: 2021-06-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-spam-checker/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability - Levels: Intermediate Most marketers share a common fear; seeing their amazing email campaigns ending up in the recipients’ spam folders. If you are in the same boat, an email spam checker will be game-changing for you. Here, we’ll introduce you to email spam testing tools to find the way to your subscriber’s inbox and deliver messages that will boost your conversion and open rates! But first, did you know that Moosend is a marketing automation platform that guarantees high email deliverability rates? Find out for yourself! What Is An Email Spam Checker? Email spam checkers are tools that let you test the spam score of your email marketing campaign before you send it out. It inspects how your email will perform for different email clients and provides you with a brief of the key findings. After the spam checker finds the issues that can flag your email as spam, you can tweak the suggested parameters and send your campaigns successfully. Why Are Email Spam Checker Tools Useful? Email providers like Yahoo, Gmail, AOL, and Hotmail enable spam filters to protect their users from getting irrelevant or suspicious emails in their mailbox. Each email client uses its own filters to analyze IP and sender reputation, spammy words on the email content or subject line, and other essential elements. Therefore, if email communication is at the core of your marketing planning, it’s best to ensure successful email delivery at all times. When your messages get directed to the spam or junk folders, you miss out on great opportunities to nurture your subscribers. Email deliverability is one of the most critical factors for your email marketing success. So identifying why your email goes to spam can help you find ways to resolve this problem. Want to figure out your email deliverability score? Learn how to measure it through this great infographic: Key Email Spam Checker Features So what exactly do these tools aim to find? Here is a breakdown of some of the most common information to reduce email spamming: Authentication Check Mailbox providers check the source of IP addresses and if the organization is allowed to send emails from a specific domain. There are certain types of authentication rules to set up and pass this test: SPF (Sender Policy Framework): It shows which web hosts are authorized to send emails from a particular domain. DKIM (Domain Keys Identified Email): It resembles a digital signature indicating that the email comes from a particular organization. You can set up both in your domain provider to maintain your authority. For example, with Moosend, you can move to DNS (Domain Name Service) settings and add them in the form of TXT records. To do that, open your "account settings" and then click on 'Senders. " If you want to make your emails even more credible, you can enable DMARC, which stands for Domain-based Message Authentication Reporting & Conformance. In brief, DMARC adds an extra safety layer to your mail server that protects you from phishing and email spoofing. Source IP Reputation Have you ever heard of email blacklists? They are real-time indexes with emails that are considered spammy. The email spam checker will run through common blacklists and notify you if you’re included in any of them. If you find out that your IP is blacklisted, make sure to follow the steps of the site that has “banned” you, like Spamhaus or Barracuda, to get removed. Most of them accept removal requests but keep in mind that it might take some time before your IP gets reactivated. Email Content Sometimes, marketers use several words to increase urgency or drive attention to email subject lines and content. But ISPs and mail providers often mark those words as spammy. The tool will detect those words and phrases such as “Urgent” or “Buy Now” as they are usually considered manipulative and aggressive. Want to find the perfect subject line for your email to intrigue your customers without crossing the line? Check Moosend’s Free Subject Line Tester - Refine to drive clicks instead of spam reports! Moreover, most of those tools check your HTML codes and spot broken links that can hinder deliverability. 5 Popular Email Spam Checker Tools Now let’s move to the solutions you can acquire to ensure that your email will safely land on your subscribers’ inbox. Most of them include an API (Application Programming Interface), allowing you to integrate them with your existing stack to back up your additional email marketing practices. 1. Glockapps Pricing: Starts at $79/monthly, 14-day free trial Key Features: DMARC analytics, IP reputation, etc. GlockApps is a holistic solution that will run all mandatory checks against spamming. In addition, it offers email monitoring features, such as a domain checker and deliverability reports. You can also track your IP reputation and DMARC authentication and figure out if you’re blacklisted. Overall, it’s an excellent solution for your business if email marketing is a significant part of your strategy! Pricing GlockApps has three main plans: the Basic, which starts at $79, the Business, starting at $129, and a customized one, at $199. If you select the annual plans, you’ll save loads of money. Visit their pricing page for more details. 2. Mail-Tester Pricing: Free and Premium options Key Features: DKIM/SPF check, fast reporting, etc. Ready to drop anchor in the anti-spam port? Then Mail-Tester is waiting for you. This tool analyzes your spam score and gives you a thorough report with guidelines to improve your processes for better deliverability. It will run your newsletters through multiple spam filters and check your content and authentication. Pricing Visit Mail-Tester’s pricing page to find out more about their micro-payment model. 3. MailTrap Pricing: Free plan and paid plans (starting at $9. 99) Key Features: All-in-one email testing solution Are you looking for an inclusive email testing tool that provides you with great functionality for your email outreach? Then MailTrap is an excellent choice for you. It enables you to send test emails to your teammates, check the quality of content and HTML, and get a spam score - among other features. Pricing MailTrap offers various pricing packages for every business need. First, they have a free plan for people who want to experiment with the tools. The Business plan costs $49. 99 and the Enterprise $299. 99/monthly. 4. Mailgenius Pricing: Free spam check Key Features: Domain & body blacklists, HTML check, etc. Mailgenius is another asset to check how likely it is to see your emails forwarded to spam. This tool provides you with a descriptive report on which processes to improve. You can also book a consultation and receive better guidance to face your deliverability issues. Pricing You can use this service for free. Visit the website for more information. 5. SpamAssassin Pricing: Free/Open source software Key Features: Email authentication, Bayesian filtering, etc. SpamAssassin is one of the most traditional email spam tools and is usually integrated with other checkers, such as Mailgenius and Mail-Tester. It is commonly used for email management as its filtering rules are widely accepted and applicable for most ESPs. Pricing SpamAssassin is a free, open-source software system. Want to learn more? Explore their website to get started! Turn Newsletters Into Opportunities, Not Spam! As you can understand, an email spam checker is an essential tool for those who want to thrive in email marketing. Explore the solutions above and pick the one that suits your business the most. And if you’re looking for an all-in-one email marketing service, Moosend is the perfect fit for you. Run delivery and spam tests for all email clients and get a SpamAssassin report to minimize spamming. Sign up for a free account today! --- ### Exploring Relationship Marketing: Definition, Benefits, And Best Practices > What is relationship marketing and why do big brands count on it to succeed? Find out more and get ready to create your own strategy. - Published: 2021-06-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/relationship-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Emotions, trust, loyalty. How can those elements impact customer retention over time? Stay with us to learn everything about relationship marketing and how it can contribute to your success as a business. One of the reasons why we keep choosing certain brands, again and again, is that they’ve built a greater connection with us. They don’t just serve us with new products but aim to create trust through their value proposition and marketing campaigns. This guide will show you how to build a relationship marketing strategy for your business to nurture long-term customers and secure a stable revenue stream. Learn its definition, assets, and ways to make a sustainable plan that will last over time! What Is Relationship Marketing? As relationship marketing in business, we define the conscious efforts to build long-lasting relationships with buyers and increase engagement. A successful relationship marketing strategy aims to develop emotional connections with consumers and convert them into loyal brand ambassadors. In contrast to transactional marketing, which focuses solely on quick sales, relationship marketing treats every customer as a unique entity, aiming at understanding their individual needs. Source Top Benefits Of Relationship Marketing For Your Business But why should a business keep attracting long-term customers in more human-centric ways? Have a look at the top relationship marketing gains for your business: Higher Customer Retention According to research, customer acquisition costs five times more compared to retention. And this makes sense; it’s much easier to approach people who are way down the sales funnel and have already shown trust in your brand than attracting a new customer base. Thus, a high customer retention rate becomes the golden ticket to sustainable revenue growth. Word-of-Mouth Marketing Your customers can become your biggest cheerleaders and happily spread the word about your brand if you take good care of them. So, apart from offering great products and services, invest in personalized marketing to seal the deal and boost customer loyalty. Then, they will be ready to tell their friends and family everything about you. Product/Services Aligned With Customer Needs Building effective relationships with your loyal customers can work miracles for your product and services, too. The closer you are to them, the better you can determine the needs of your so-called buyer personas to upgrade your product accordingly. You can also improve your customer service based on the input you receive from your customers. Most Common Relationship Marketing Types OK, we got it; relationship marketing’s a big deal. But what are the most popular and effective channels to practice it? Let’s see: Email Marketing Email marketing is one of the most potent weapons marketers have to nurture their relationships with consumers. By creating segmented lists based on demographics, preferences, or other criteria, you can build personalized emails for your existing and future customers. Here are the most common email types that can make your relationship with customers warmer: Welcome emails Coupons/ Discounts Birthday emails Re-engagement emails Newsletters Look at this excellent example of a personalized email by Paravel: Source Want to make a lovely email campaign for your customers? Here’s how to do it: Write a compelling subject line that drives click-throughs. Choose attractive design elements. Write copy in a friendly and empathetic tone. Create a clear CTA that ensures their action. With Moosend, you can craft those campaigns in a flash. Use our drag-n-drop editor and ready-made templates, and track their progress with our reporting features! Try it for free Content Marketing Through content marketing, businesses aim to deliver relevant and valuable resources to consumers for every step of their unique customer journey. Here are the most famous content types that are perfect for your buyers: Blog posts Webinars Videos Case studies Infographics Podcasts To create great content for your target audience, you need to know them from the inside out. Analyze your customers’ most significant challenges and pain points to address them efficiently. This way, they will feel that they matter to you, as you aim to provide them with holistic solutions. For instance, Press is an eCommerce store with plant-based products that has created a fantastic blog with health tips for its current and potential customers! Social Media Marketing Of course, social media marketing couldn’t stay out of the relationship-building game! You can benefit from your social media profiles in various ways, based on your business type and the platforms you’ve chosen to showcase your brand. So post your latest product/service updates and content and see how your followers interact with it. You can also utilize a social media listening tool, like Brand24, to understand your audience’s preferences and needs and track engagement metrics such as shares or retweets. If you operate in B2B field, LinkedIn and Twitter are excellent choices to stay in touch with your customers. You can also use your Twitter account for customer service or support and reply to comments in real-time. As for B2C, TikTok and Instagram are very popular among brands and followers. Here is an example by Warby Parker, celebrating moms on Mother’s Day: You can also partner with influencers with a similar target audience to yours to boost authority and trust. Keep in mind that social media can turn into an excellent word-of-mouth marketing boost through user-generated content. Relationship Marketing Strategy: Set Up For Success Now that you have a better idea of what relationship marketing is, let’s find out how to build a relationship marketing plan for the first time: Encourage a Customer-centric Culture First off, if you want to put relationship marketing at the heart of your business strategy, create a customer-centric culture across departments. Everyone in the business should build, manage, or promote your product/service with your ideal customer in mind. Source To ensure everyone is on the same page, you can create and distribute customer journey maps or organize training sessions to discuss your buyer personas’ needs and how to meet them successfully. This mindset is even more vital for customer-facing roles, such as sales specialists, account managers, or support agents. They should actively respond to customer questions and give them the best solutions and services based on their needs. There is no one-size-fits-all here; treat every customer uniquely, and they will genuinely appreciate it. Leverage Customer Data To keep your customers happy and fulfilled, it's best to manage all your contacts in one place. A Customer Relationship Management (CRM) system like Salesforce will help you track all data points that matter and follow up with your customers when needed. Using other reporting tools such as Google Analytics will enable you to monitor different marketing activities and content efforts. For example, view your most visited content to understand your buyer’s preferences and needs. Finally, you can also build dedicated customer surveys to receive direct feedback from buyers about your services and show them that their input is a priority for your business. Build Personalized Experiences The power of personalization is well-known among marketers. Look at these US stats: 63% of participants observed higher conversion rates due to personalization, and 31% stated increased e-commerce revenue as an outcome. Need more evidence? As mentioned earlier, you can try list segmentation to deliver different emails or content to customers based on their preferences and previous activity. You can also include the recipient’s name on the subject line or email copy to make your messages more special for them. And if you want to go the extra mile and deliver highly personalized digital experiences to customers and visitors, choose a Digital Experience Platform (DXP) like Sitecore and satisfy them to the max! Create Referral and Loyalty Programs If you want to show your beloved customers that their brand loyalty is meaningful to you, introduce rewards programs to reinforce their preference for your business. Let’s start with referrals; they can boost word-of-mouth marketing by offering incentives to customers who promote your brand to their loved ones. For instance, you can submit a discount for every referral a customer sends you and an incentive for new referred customers. Make them as intriguing as possible to reap the benefits of this initiative. Here is an email informing shoppers about a referral program by MeUndies, with a clear subject line and a CTA you cannot leave unclicked: Subject line: Spread the love (And Get Paid) Loyalty programs are also great for repeat customers, as they give them a solid motive for revisiting your eCommerce or brick-and-mortar shop. For instance, you can create a credit system so that frequent shoppers can earn discounts or presents based on their points. Introduce an Omnichannel Marketing Approach In omnichannel marketing, business owners use digital and traditional marketing channels to reach their target audience. But how can this technique benefit your relationships with customers? That’s simply because you can find them exactly where they are. If your customers use social media to browse for new products, you got them covered. If they rely more on emails, you’re there for them, too. Plus, creating a consistent experience across channels nurtures a feeling of connectivity at all times, bringing engagement just around the corner. Source Make sure to maintain unified messaging across channels that will enable customers to recognize your brand in a flash when they come across it for maximal results. Build a Valued-Based Brand Finally, strong emotions are triggered by meaningful things. That’s why 71% of consumers select brands that support the same values as them. So building a brand voice that expresses your company values is significant for your business. To find the best statements, you can analyze your buyer personas and empathize with them. Then, once you spot your common values, make sure to sprinkle them throughout your website and communications with customers. See Nike’s slogan “Just do it! ” as a reference. It’s the perfect motivator for people who love fitness, promoting an active mindset and lifestyle most buyers can identify with. Plus, this simple but powerful statement is hard to forget! Track your Success Building a relationship marketing strategy has no meaning if you don’t evaluate and revisit it down the road. Here are some key customer retention metrics you can measure to ensure you are on the right track: Customer lifetime value (CVL) Churn rates Customer renewal rate If any of the metrics start to decline, it’s time for reflection. On the other hand, if you figure out that your product and services remain top of the market based on customer feedback, try forming stronger relationships with shoppers using the methods we’ve discussed. Real-life Relationship Marketing Examples To Inspire You Here are three examples by well-known brands that have nailed their relationship marketing tactics: 1. Starbucks When thinking about effective relationship building, the first example that comes to mind is Starbucks, a brand that puts the customer at the center of attention. All stores offer cozy space for clients to enjoy their coffee and beverages, giving room for other recreational activities, too. Personalization starts with the customer’s name on the coffee cup, which is the brand’s trademark. Last but not least, it’s a brand that strives for social impact. They are leaders in sustainability that try to promote ethical sourcing and empower communities. These initiatives are significant for customers who back up businesses with greater goals. Source 2. Coca-Cola A great example of how impactful emotions can be for customers is Coca-Cola. Nobody can forget their moving ads that talk straight to the heart. Have a look at this campaign that celebrates the New Normal and gives customers a pat on the back for what is yet to come: In the same spirit, Coca-Cola also launched the “Share a Coke” campaign, which encouraged consumers to share their favorite drink with someone they loved. Labels had popular names to choose from and give to your family and friends! 3. Apple And now, let’s move to Apple, which has built a brand with a great customer experience in mind. Everyone who enters an Apple Store can confirm this. The goal is not just to give customers high-tech products but a memorable experience. Source Apple’s relationship marketing success relies heavily on its CRM system. Apple’s team knows their target audience so well that they manage to address all their possible needs and create new products tailored to them. There is no doubt why they have been leaders in the tech scene for so long. Ready To Build Your Relationship Marketing Strategy? Now that you know what relationship marketing is, get ready to find the right tools to build solid connections with your customers. Remember, your brand will flourish not only by providing them with excellent products/services but by creating meaningful experiences that bring value to them. So create a free Moosend account today, and send your customers email campaigns that will put a smile on their faces! Good luck! --- ### 9 eCommerce List Building Strategies For 2025 > Struggling with ecommerce list building? Discover proven strategies to build a strong email list that drives conversions and sales. - Published: 2021-06-11 - Modified: 2025-05-08 - URL: https://moosend.com/blog/ecommerce-list-building/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner You’ve set up your eCommerce store, built a great product catalog, and even launched a few ad campaigns. But no matter what you do, your email list just won’t grow. Sounds familiar? List building is one of the biggest challenges for online store owners, especially when most visitors leave your site without making a purchase or giving you a way to reach them again. Without a strong email list, you’re missing out on one of the most cost-effective ways to drive repeat sales, recover abandoned carts, and boost your customer lifetime value. In this post, we’ll walk you through proven eCommerce list building tips and strategies, whether you’re just getting started or want to optimize your current tactics. From smart incentives to automation tricks, this guide will help you build a list that actually converts. 1. Offer a Valuable Incentive If you want to persuade people to hand over their email, you need to give them a good reason to do so. Generic incentives such as updates and news may not work well for eCommerce stores. Instead, your email signup forms should include lead magnets that feel immediate and useful. What counts as an effective incentive? Let’s see: Discounts for first-time purchases: These are great for new visitors with purchase intent. Make sure the discount code reaches their inbox right away with an automated email. Free shipping: This incentive is ideal for stores where shipping costs are high or if you're trying to boost AOV by bundling the offer with a minimum spend. Exclusive or early access to sales and product drops: This works well for fashion, beauty, or limited-edition products. It creates FOMO and builds a loyal, returning audience. Digital freebies or mini guides: This incentive is best for stores selling lifestyle, wellness, or niche products. It helps position your brand as helpful and build trust with the audience, not just make sales. It’s vital to remember that a compelling incentive doesn’t have to cost a lot. It just needs to feel valuable from the customer’s perspective. Finally, you can A/B test two incentives (e. g. , discount vs. free shipping) to see what performs best for your business. 2. Use Quizzes and Surveys Quizzes and surveys are particularly effective eCommerce list building strategies for online retailers. Not only do they help you gather information about your customers’ preferences and needs, but they also filter out uninterested users in a natural way. You can ask fun questions like “What’s your ideal skincare routine? ”. At the end, require an email address to send the results along with tailored product recommendations. Here’s an example to get inspired: You could argue that a quiz could potentially deter some users from completing it since it has more steps than a simple popup. However, with this strategy you collect higher quality leads that are easier to market to. Based on their answers, you can create highly specific segments and recommend relevant products, potentially increasing your revenue. 3. Leverage Checkout and Post-Purchase Opportunities Your checkout process is a great opportunity to grow your email list with warm, high-intent users. These are customers who already trust you enough to buy. Why not invite them to stay connected by adding an opt-in during checkout? Most eCommerce platforms like Shopify, WooCommerce, and BigCommerce collect customer emails for order confirmation. But that doesn’t automatically give you permission to send marketing emails, especially in GDPR-compliant regions. What you can do is add a simple checkbox with a clear value proposition (e. g. , “Yes, send me exclusive offers and product updates”). This small change keeps your marketing list clean and compliant while encouraging customers to opt in willingly. You can take things a step further using your post-purchase thank-you pages. After checkout, customers feel good, so you can capitalize on this. Try the following: Invite them to join your VIP club or loyalty program. Offer a discount on their next purchase if they subscribe. 4. Combine with Your Social Media Channels Social media is great for visibility, and you may already have a strong following on Instagram, TikTok, or Facebook. However, followers don’t always equal customers. To grow your online store, you can move that audience to a channel you actually own, your email list. Start by making email signups part of your social content. For example, you can create an Instagram bio CTA like this one: “ Join our list for 10% off your first order — link below! ”. The link will direct users to a landing page or a pop-up form. Another idea is to post Instagram and Facebook stories to encourage signups. You can tease new products or services by saying something like “Want to see our new collection early? Sign up to get first dibs ” and place a link sticker or use a swipe-up link. For TikTok, you can place a CTA in the caption or comments like this one: “We’re giving away 3 bundles to email subscribers—link in bio to enter. ” The key here is to give people a reason to subscribe, not simply say “join our newsletter”. Whether you offer early access, discounts, exclusive drops, or giveaways, make the value obvious. Here are a few quick tips to maximize list growth from social channels: Always include a signup CTA in your Linktree or link-in-bio tools. Pin posts or stories that promote your email list. A/B test different offers (e. g. , discounts vs. early access) to see what drives more signups. 5. Run Paid Ads on Social Media Usually, online stores run ads purely to sell products. This can get expensive, especially if someone isn’t ready to purchase yet. Instead, you can try running ads in the form of email capture campaigns to warm up cold audiences. Let’s see how you can do it. First, create a Facebook/Instagram ad that promotes a discount, gift guide, or quiz. Direct users to a dedicated landing page with a signup form. Once they subscribe, follow up with automated emails to convert them. This eCommerce list building tactic not only lowers your cost-per-acquisition, but it also builds a list of people who have already shown interest in your brand. 6. Create Lead Generation Landing Pages A dedicated landing page gives you complete control over the signup experience. It focuses on a single goal and works incredibly well when paired with paid ads, influencer links, or social campaigns. For example, you can create early access waitlist landing pages. Suppose you have a clothing store and want to launch a new summer collection. Instead of just teasing it on Instagram, you can create a simple landing page that offers subscribers 24-hour early access, along with an exclusive discount, when they sign up. When someone clicks the link in your Instagram bio or swipes up one of your stories, they land on this focused page. Need a few tips for high-converting landing pages? Here are some key strategies to follow: Craft a clear headline that tells visitors exactly what they’re getting (e. g. , “Get Early Access to Our Summer Drop”) Use a single CTA with a short form Make your pages mobile-friendly Add social proof (testimonials, review snippets, how many people have signed up) Customize for the source (e. g. , if they’re coming from an ad, match the message) You can also use dynamic elements to personalize your landing page. Tools like Moosend’s landing page builder let you tailor the experience based on the source, location, or user behavior, so a visitor from an Instagram ad can see slightly different messaging than one from an email campaign. 7. Gamify the Signup Experience Offering incentives (e. g. , a 10% discount) is great, but predictable. But when you turn eCommerce list building into a mini game, users are more likely to interact, engage, and convert. Gamification can also add elements like chance, rewards, or challenges to make the boring task of signing up more interactive. A prime example of a gamified signup are Spin-to-Win wheels. These tools let visitors “spin” a digital prize wheel in exchange for their email. Potential prizes can include discounts, free shipping, or a bonus product or sample. Spin-to-win wheels usually achieve high conversion rates since they feel like a game of chance, and users love feeling they “earned” their reward. You can also use scratch cards or mystery boxes. Users “scratch” or click to reveal a hidden discount or freebie, but only after they submit their email. Gamification is especially useful when: You want to engage first-time visitors You're running seasonal promos or themed campaigns You’re targeting mobile users It’s also a great way to inject personality into your brand and stand out from competitors using basic pop-ups. Gamification is easy to set up, so you don’t need advanced skills or developers. You can use a platform like Moosend (built-in gamified form templates), Wheelio, or OptinMonster. 8. Run a Contest or Giveaway Contests and giveaways are also great eCommerce list building strategies, since people love getting free stuff. Running these on your eCommerce site gives you several benefits over doing that on social media. First, you have full control over your giveaway. You also own your participants’ contact information. Additionally, you can remarket to them later. To generate high-quality leads, you must pick a prize relevant to your eCommerce business. For example, if you own an online business with technology products, your giveaway/contest prize should be a smartwatch, not a scarf. Otherwise, you risk attracting “freebie-hunters” that are of no value to you. Here are a few ideas that you can experiment with: A gift card only usable in your shop A product bundle from your store A limited-edition item or exclusive release VIP membership To increase new subscribers-participants, you can add bonus entries when people perform certain actions like follow you on social media, refer their friends, visit a product page, etc. Finally, it would be a good idea to announce the winner publicly to build trust with your target audience. This also gives you the opportunity to offer a “consolation” coupon to everyone else. 9. Start a Referral Program Sometimes your best email list building tool isn’t an email opt-in form or a campaign —it’s your happy customers. With a referral/loyalty program, you can motivate current subscribers to become “brand ambassadors” assisting your email list building efforts. This marketing strategy is a “word of mouth” type strategy, allowing you to generate high-quality leads that trust you. On top of that, it might have been difficult to reach those leads through traditional advertising methods. A referral program rewards current customers for inviting friends to your store, usually with a discount, free gift or loyalty points. Essentially, they share a unique referral link to their friends via email or social media. Once the referred friend signs up with their email, both are rewarded. This win-win scenario makes your customer feel valued (their friend also gets a deal) and you gain a new subscriber and potential customer. Start Building Your Email List Today Whether you’re just starting out or looking to scale your online store, these eCommerce list building strategies can help you attract the right people, turn them into subscribers, and eventually, loyal buyers. Start small. Pick one or two strategies that make sense for your audience. Test a popup with a stronger incentive. Try a giveaway or quiz. Create a landing page for your next product drop. Each step you take brings you closer to building a list that grows your revenue. And if you're looking for an all-in-one platform to make this easier, Moosend has everything you need: From drag-and-drop signup forms and landing pages to advanced automation workflows and personalized recommendations. With a 30-day free trial, you can see how to grow and convert your audience organically. --- ### 16 Best Stock Photo Sites in 2025 [Free & Paid] > Visual storytelling is a great asset for you business. Find some of the best stock photo sites and decorate your customer-facing content asap! - Published: 2021-06-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-stock-photo-sites/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Want to find the best stock photo sites in town to create visual content your customers will never forget? Here are some top options for all budgets and needs! You’ve probably heard that a picture is worth a thousand words. If you aspire to attract new customers or followers through your content, you should enrich your eCommerce design with creative elements. The same applies to other customer-facing means of communication, such as email newsletters or social media posts. However, getting access to high-quality images is not always a piece of cake. Stock photography aims to bridge that gap and help your offer beautiful digital experiences to your viewers. Stock photo sites provide images, illustrations, and more through various licensing models, which you can either purchase or download for free. Below, we’ve listed some of the best stock photography sites, with free and paid recommendations. And at the end of this guide, you can learn about the main differences between free and premium websites to decide which one is the right for your business. And for the record, did you know that with Moosend, you can create email marketing campaigns with visuals, GIFs, and videos in simple steps? Best Free Stock Photo Sites Let’s kick off our adventure with free stock photography websites. The majority of them fall under the Creative Commons Zero - CC0 license model, meaning that users can make the most of their images without restrictions. Bloggers, marketers, and designers can utilize them for commercial projects, but it’s vital to check the license of each website first to learn all legal aspects. 1. Unsplash Key features: High-resolution images & a wide range of themes. Unsplash is one of the most popular sites with free stock images, owned by Getty Images, which we’ll mention later on. You can download pictures and use them for personal or commercial purposes. No attribution is required, even though they strongly encourage you to do so! However, you are not permitted to use these photos for a competitive service. Overall, it hosts thousands of photographers worldwide and has authentic and contemporary images for every taste! Plus, you can integrate it with your existing marketing platforms such as Moosend and decorate your customer-facing content! Ready to craft stunning newsletters at the flick of a switch? Sign up for a free Moosend account today and get started! 2. Pexels Key features: Videos & mobile responsiveness. Another website with public domain images and eye-pleasing output is Pexels. You can find a dedicated section with the most popular searches and free videos for multiple purposes. This platform is super easy to use and offers great topic categorization, making browsing a blast for the user. But keep in mind that some photos are of limited use. You can read the Pexels license for more details. Designers can also find extensive information about each image, such as resolution and file size, to tailor them to their needs. Mobile app versions for iOS and Android are available, too! 3. Gratisography Key features: Uniquely styled images & modification capabilities. Created by graphic designer and photographer Ryan McGuire, Gratisography is the best site to find photos with a unique style. Even though the photo collection is quite limited, the quality will reward you! The photos fall under the Creative Commons Zero - CC0 license model. However, they clarify that their visual content is not available for illegal purposes. 4. Picjumbo Key features: Design resources & a wide variety of images. Picjumbo has everything a stock photo site needs to stand out. You can source beautiful images and design assets such as wallpapers for your phone or even backgrounds for your YouTube channel. They also share a bunch of design tips in a dedicated section on their website. Moreover, Picjumbo offers a premium plan for those who want to power up their templates, emails, landing pages, or other customer-facing content with exclusive imagery. 5. Life of Pix Key features: Free videos & “Photographer of the week. ” Want to endorse a stock photo website that puts its creators at the center of attention? Then, Life of Pix, built by the digital agency LEEROY, is an excellent choice for you. Their website states that all images are for personal or commercial use and free of copyrights. Massive distribution is not allowed - you’ll need written consent to do so. 6. Burst Key features: High-resolution images & “Business Ideas. ” Burst is another best stock photo site powered by Shopify with royalty-free stock photos, meaning that you can reuse them without a new license. It’s an excellent platform for entrepreneurs who want to set up a beautiful eCommerce site from scratch, with collections for all tastes. They have a unique section called “Business Ideas” with eCommerce tips and photo kits for different product categories, making business owners’ lives easier! 7. Pixabay Key features: Illustrations, videos, and music. One of the most popular sites with royalty-free images is Pixabay, which has over 2. 3 million results! Plus, it’s the best place for creatives of all kinds, as apart from photos, you can also find videos, music, and illustrations. 8. StockSnap. io Key features: High-resolution photos & excellent user experience. StockSnap. io is another free stock photo site with high-quality photos, falling under the CC0 free license and with no attribution required. This site is easy to navigate and has a tag-based category system, offering images for every occasion! 9. Reshot Key features: Authentic images & best for freelancers and startups. Another viable option for you is Reshot, which also offers original royalty-free photos for every need. While scrolling their site, it’s easy to witness their unique aesthetics, making it an excellent resource for bloggers and creators who want to make a difference. Best Paid Stock Image Sites Now, let’s move to some of the top paid websites that offer a significant number of high-resolution images that suit every single brand: 10. Shutterstock Key Features: Curated collections & Shutterstock editor. Shutterstock is one of the largest image providers, with tons of photos, templates, and other creative elements updated weekly. You can include them in your blog posts, email campaigns, or website to make them more attractive for your audience. Also, Shutterstock provides an intuitive editor, which is a handy solution for people without design experience or access to other tools. The images of this site are royalty-free and the available licensing options are straightforward for its users. However, if you’re new to stock photography, check the different licenses by Shutterstock to make sure you’re on the same page. Pricing You can either subscribe to Shutterstock and pay a certain fee based on the images you get per month (starting at $29 for ten images) or buy on-demand packs (starting at $49 for five photos). The cost also varies based on how many people use the same account and which licensing type they request. Overall, it’s a rather expensive tool, especially for users who need a small number of images. However, if you need a more permanent solution, it’s worth it! 11. Getty Images Key features: Custom content & classic design. Getty Images is one of the leaders in stock photography, offering unique images, videos, and editorial content. They also provide excellent services for creative professionals that enable easier collaboration or rights clearance and exceptional resources called “Creative Insights. ” To put it simply, it’s one of the most prestigious sites out there with a broad range of images and exclusive content, which will take your breath away! Pricing Even though it’s an expensive solution, it has flexible pricing options. The cost starts at $175 for a small image and up to $499 for a large one, but you can save lots of money when you buy them in packs of five or ten. There are also solutions for enterprises - you can request a demo to find more. 12. iStock Key features: Inclusive storytelling & Boards. iStock (formerly iStockphoto) is another popular premium site with amazing photos to enrich your content. Powered by Getty Images, this stock photo website offers two broad collections - Essentials and Signature. The latter offers exclusive premium imagery. You can also create Boards to save your favorite visuals and videos for future reference. What stands out is its inclusive storytelling section that can help your brand embrace diversity through your design. Pricing When it comes to subscription options, they offer the Basic Plan, which starts at $29 per month, and the Premium one starting at $70. Apart from the different subscription plans, you can also buy credit packs and access all kinds of collections. Feel free to visit their website for more info. 13. Adobe Stock Key features: All-in-one design platform & free images. If you’re looking for a stock photo site that can address additional design needs, then Adobe Stock is an excellent choice. This site is integrated with Adobe’s design kit that comes in handy for designers and creators. The company has recently acquired Fotolia, another photography site with amazing images and illustrations. Plus, it also offers a free collection of imagery and videos! Pricing There are three types of subscriptions to choose from based on the assets you’d like per month: the initial cost is $29. 99 for ten purchases and can reach $199. 99 for 750 downloads - these prices are for an annual commitment. You can also buy credit packs. 14. Dreamstime Key Features: Easy navigation & free collection of images. Dreamstime markets itself as the “world’s largest photography community,” hosting 164 million stock photos. So whatever you need is there for you! Their library includes videos, audio, and editorial content. You can also search for vector graphics and illustrations, like logo templates and web elements. Pricing Dreamstime provides you with both free and paid plans. You can either buy credit packages or subscription plans, starting at $25 per month for five downloads. There are also custom packages for large corporations. 15. BigStock Best Features: Easy navigation & high-quality images. And finally, we have BigStock, another excellent option for those looking for high-resolution images. This site offers a fantastic user experience with an easy-to-use menu and precise topic categorization. You can also search for videos and get a free trial to see if this tool works for you! Pricing BigStock offers a variety of daily and monthly subscription packages to satisfy all needs. For example, you can buy 150 images per month for $79. 16. Depositphotos Best Features: AI-powered search, curated collections, budget-friendly plans Depositphotos is one of the world’s first stock content platforms. Its library contains a vast selection of images, design templates, music, and videos. Recently, it reached 200 million files. In addition, the Depositphotos library grows by 5 million files every month. Working with Depositphotos, you can significantly reduce the time you spend searching for content, as the platform offers AI-powered search, content categories that are easy to navigate, as well as advanced search filters (search by color, orientation, view angle and more). There is also a free file section where trending images and videos are added daily. Pricing You can download files with a monthly or yearly Subscription, or choose a yearly On Demand plan for a certain amount of files. Prices on Depositphotos plans start from $9. 99 (Flexible Plan on images for one month). You can get images for as low as $0. 22 per item. 17. Envato Key Features: Smart filtering capabilities and unlimited downloads of a broad range of creative assets Envato Elements is the largest all-in-one creative subscription, offering access to millions of assets, from stock photos and videos to fonts, music, templates, and motion graphics. An Elements subscription gives you and your team unlimited downloads of over 11 million assets for one low cost. Find inspiration, save time, and download unique and professionally-designed assets for your project using smart filters. You can filter stock photos based on the color profiles in the picture, the number of people in the image, picture orientation, the type of background, and so on. You can filter stock video based on resolution, frame rate, footage length, and other parameters. Visit Elements and start creating today with a straightforward lifetime commercial license. Free Vs. Paid Best Stock Photo Sites: What To Choose Even though the free stock photography sites in this list have amazing royalty-free images, paid websites have a few advantages. First of all, the quality and quantity of illustrations are outstanding. Also, in paid sites, there is more transparency regarding legal guarantees and usage permissions. So there is no need to worry much about copyrights. But sometimes, especially for small businesses or bloggers, paying a subscription is not affordable. In this case, our list of best free stock photo sites remains an excellent resource for you. Nevertheless, read the licenses and permissions carefully and figure out the legal status of your favorite photos to ensure the absence of copyright violations. Plus, avoid using pictures that are more likely to have copyrights, such as trademarks, private properties, etc. , just to be safe. Bring Your Brand To Life! You can’t build a great brand without great images. And the good news is that you don’t need to hire photographers or designers to upgrade your email or social media marketing game. Find the best stock photo site for your business based on your budget, goals, and aesthetics, and share unique content with your customers! Last but not least, check if you can connect this website with your existing marketing stack to streamline the creative process through an API or a native integration! For instance, as mentioned earlier, Moosend’s integration with Unsplash lets you create beautiful campaigns easily and entice your customers forever. Sign up for a free account and get started! --- ### Omnichannel Marketing: Complete eCommerce Guide [2025] > Fill in the blanks about what omnichannel marketing is, its importance and how to use it to create a seamless customer experience! - Published: 2021-06-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/omnichannel-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Advanced With the evolution of marketing strategies and constant changes in consumer behavior, it’s hard to understand whether omnichannel marketing is just a buzzword or a valuable strategy for your business. Let me assure you that by getting it right, you’ll take customer experience to a whole new level. In this blog post, you’ll find information and practical advice on: what omnichannel marketing really is how it differs from its “doppelganger” multichannel marketing how to implement an omnichannel strategy for your business omnichannel marketing examples from known businesses So let’s get started! What Is Omnichannel Marketing? The digital marketing landscape changes dynamically and it has seen the emergence of new terminology, which can be confusing for both marketers and business owners alike. The most common misconception is that omnichannel marketing and multichannel marketing are one and the same. Let’s clarify things. Omnichannel Marketing Definition Omnichannel marketing is the utilization of both digital and traditional marketing channels to create a unified and seamless experience for the customer from the first touchpoint to the last. In essence, the channels work together and not individually, sending a personalized message to each customer regardless of their engagement and the channels used in the process. Here are some examples that illustrate how omnichannel marketing works: Customers getting an SMS or email about a certain promotion while shopping in-store Customers seeing a retargeting ad on Facebook containing the product they abandoned in their cart What Is Omnichannel? Omnichannel is the concept of using all the available channels in order to create a consistent and unified experience for customers. Both traditional and digital channels are included, as well as point-of-purchase, in-store and online experiences. This means that the customer could be shopping from a desktop or mobile device, by telephone, or even with a physical presence in-store and the experience would be seamless. This even extends to customer support, thanks to omnichannel contact centers that reach customers wherever they are - be it through email, social media, live chat, or something else. And the trend is only gathering momentum. In fact, BigCommerce predicts that in the coming years, the majority of eCommerce interactions will be omnichannel experiences. Now let’s explore the purpose of this strategy. What Is the Purpose of Omnichannel Marketing? The purpose of omnichannel marketing is to put the customer and not the brand at the center and offer a personalized and seamless experience for customers no matter where they are in the customer journey. Customers bounce between different channels when they want to purchase an item, so brands need to create a consistent experience rather than simply target them through many different channels. Why Is Omnichannel Marketing Important? Through an omnichannel marketing approach, brands can retain a continuous interaction with their customers, thus adapting to their behavior and needs, which is especially critical at the moment they are ready to take action. Customer experience is a vital factor determining long-term engagement and brand loyalty, so an omnichannel approach is an ideal way to establish a long-lasting relationship with your customers. If you still think all this sounds like the good ol’ multichannel marketing, fret not. The differences between multichannel and omnichannel marketing will be shown in the descriptive table below. Multichannel vs Omnichannel Marketing Source While at first glance omnichannel and multichannel marketing seem the same due to the use of multiple channels to reach customers, their differences are clear, and most importantly, each of these approaches leads a business into an entirely different path. So let’s see what these differences are: Multichannel Omnichannel Messaging Static (channels don’t update or personalize) Relevant/Adaptive (channels update as customers engage with the brand) Center of strategy The brand The customer Main focus Engagement Consistency (in customer experience) Internal Departments In silos (data exchange is limited or non-existent) Data is shared (all departments are on board) In multichannel marketing, the brand is placed at the center of the strategy and customers receive the same message across all channels. On the contrary, omnichannel marketing puts the customer at the center to deliver personalized messages no matter the channel. In multichannel marketing, users have access to communication options that aren’t necessarily synchronized or connected, but in an omnichannel experience, all the channels are connected so you can move between them seamlessly. For omnichannel, all internal departments (i. e. , sales, marketing, social media, customer success) must be connected and in tune with the messaging, while in a multichannel approach the departments mostly work in silos, so data is not shared. The focus in a multichannel approach is to reach potential customers through the maximum possible number of channels, in short, achieve the most customer engagements. On the other hand, omnichannel aims to provide a holistic and consistent customer experience across all channels, thus building a strong customer relationship between the brand and consumers. But does an omnichannel marketing strategy work and do customers respond to it? 7 Omnichannel Marketing Statistics: What Are the Benefits Of An Omnichannel Strategy in eCommerce? The general perception among industry professionals is that omnichannel marketing is “the north star” for eCommerce businesses. To that end, we’ve gathered the most prominent omnichannel marketing statistics that illustrate the benefits of implementing an omnichannel strategy for your eCommerce business. Omnichannel campaigns in which marketers used three or more channels earned 18. 96% engagement, compared to single-channel campaigns who only received 5. 4%. The purchase rate of omnichannel campaigns is 287% higher than the purchase rate of single-channel campaigns, indicating that omnichannel campaigns yield more revenue for businesses. Additionally, customers spent on average 13% more when they engaged with campaigns having three or more channels than those who engaged with single-channel campaigns. Customers show more loyalty to brands engaging with them across channels. Specifically, customer retention rates for omnichannel campaigns are 90% higher than for single-channel campaigns. 80% of consumers state they are more likely to purchase from a company if it offers personalized experiences. Lack of personalization in consumer experiences means lost revenue for a business. According to estimations, by 2027, 41 billion IoT devices will take over matters. An impressive 85% of digital consumers start the purchasing workflow on one device but finish it on another. This indicates that omnichannel consumers are a thing of the present. I believe we’ve seen some tangible benefits of omnichannel marketing and why it is beneficial in eCommerce. Now, let’s see how a business can start implementing such a marketing strategy. Omnichannel Strategy: Step-by-Step Process For eCommerce Businesses The trend towards omnichannel marketing has not been influenced only by consumer behavior itself. Ecommerce store owners and marketers alike have understood the benefits of utilizing an omnichannel strategy and most of them plan to implement one. Now omnichannel marketing is the cross-channel strategy able to follow customers on their intricate customer journey and satisfy their needs at all touchpoints. So without further ado, let’s see how you can do this for your business in 4 straightforward steps. Step #1: Get All Teams On Board (Break Down the Organizational Silos) The first step in the process is to lay the groundwork, the foundations, for the proper implementation of the strategy. To do that, it’s vital that every member of your team is on board with your omnichannel strategy. Omnichannel requires the customer at the center of the strategy, which means putting their data at the center of customer operations. In this way, all members of your team will be able to leverage that data to create a better experience for the customer, thus supporting the customer-centric character of the omnichannel approach. For example: The marketing team needs that data to deliver relevant and personalized messages to customers at the right time. The sales team can use that data to identify the customers’ pain points and help them identify the best solution for their needs. The product team can leverage that data to merchandise the products in the right way as well as to better understand customers’ immediate needs. Also, customer success needs that data to ensure that customers remain satisfied with the product and ideally turn into lifelong customers. So, putting customer data at the center and sharing them across your teams will improve the overall response and interaction with them. Moreover, to have a successful omnichannel marketing strategy you have to break down the organizational silos. The same way your channels will be working together to deliver a better customer experience, so should your teams. To achieve that, you can use a Customer Relationship Management tool (CRM) so that customer data is readily available and, if possible, foster collaboration between different departments by training employees in skills from other departments. Step #2: Collect Customer Data And Analyze Them As we said before, to implement an efficient omnichannel marketing strategy, you have to learn everything you can concerning your customers. So, you need to start collecting as much data as possible. In case you don’t have data right from the start, that’s fine. Here is what you need to do: Examine and revise your customer experience: Follow the journey of a full purchase on your website and interact with all of your channels. Moreover, submit a ticket to your customer service. It might also be beneficial to get external people to help with the evaluation of your customer experience. Gather feedback from your customers: Ask your customers to provide feedback at different stages of the customer journey. To encourage them to respond, offer well-crafted surveys and incentives that they can’t resist. This is very important because you get valuable information directly from the people concerned. However, asking your customers for feedback is only half the job. When your customers decide to share this information, you need to actually listen to that feedback. Making excuses and avoiding correcting a problem only keeps you in the same loop. By listening to your customers’ needs and insights, you are able to provide more value to them as well as to your subscribers through sharing solutions on your company blog. This means you could turn subscribers into new (paying) customers. The collection and analysis of customer data will also allow your team to create buyer personas, identify target audiences, and understand people’s needs, preferences and goals. After you've identified your customers, you need to decide on the tools that will allow you to connect with them. Recommended solutions to start with are: a Customer Data Platform (CDP) a Customer Relationship Management (CRM) system a Social Media Management tool a Marketing Automation software Step #3: Segment Your Customers The next step to nailing your omnichannel marketing strategy is targeting and personalization. With omnichannel marketing you can achieve a deeper level of personalization, so you wouldn’t want to neglect it. The best way to deliver highly targeted messages through your marketing campaigns is via segmentation of your audience into smaller lists/segments. Your segments can be based on traits like: User data: information you have acquired regarding the identity of your customer such as demographics, gender, age, location, preferences, etc. Purchasing behavior: frequency of shopping, last time they purchased, where they are in the customer journey, etc. Campaign engagement: how customers interact with your campaigns and communication channels. Segmenting your audience into distinct groups will help you take your marketing and re-marketing efforts to the next level. After you’ve established your segments, you can set up automations that are triggered when customers perform a specific action or a set amount of time has passed and no action has taken place. By doing so, your customers receive the appropriate message at any given time in their journey. It’s essential to personalize across all channels and deliver individualized content to recipients, since this improves the user experience, increases customer loyalty, and creates consistency across channels for omnichannel customers. Step #4: Test the Process As you can understand, the more customer data you collect and analyze the more your omnichannel marketing strategy will improve over time. It’s important though to actively test different messages, times, subject lines, etc to establish what works best. With regular testing of your processes, you can figure out which segments respond best to which kinds of messages. Consumers of today are not only more likely to purchase with an omnichannel experience but they are also expecting it. Therefore, you have to track the right metrics, test and update your customer experience to get the most out of your omnichannel marketing strategy. 4 Omnichannel Marketing Examples From Popular eCommerce Businesses The theory and practice of omnichannel customer experience is only one thing to discuss. In this section, you’ll find brilliant examples of well-known businesses that are already implementing an omnichannel marketing approach. So let’s get to it! Example #1: Oasis Oasis is a British fashion retailer blending its eCommerce website, mobile app, and brick-and-mortar stores into one unified shopping experience. The first notable thing in the brand’s strategy is that when you visit a physical store you’ll find sales associates carrying iPads. This allows them to give you accurate information about products on the spot. The best thing, though, is that you can pay using the iPad, without the need to go to a counter. In case something is out of stock, you get it ordered and delivered to your home address. Oasis’ omnichannel strategy also includes a smart mobile app that enables customers to browse styles, track orders, and more. The omnichannel experience is supplemented by wonderful Instagram marketing. Apart from user-generated content, you’ll find posts with shoppable items that customers can purchase without leaving the app. Example #2: Disney Disney is probably the champion of omnichannel marketing and for many other brands, they are a prime example to follow. The whole experience starts with their website, which is fully responsive and optimized for every device. The same applies to their trip planning website, which you don’t see very often. After you’ve booked your trip, you can hop into the “My Disney Experience” tool and plan every last detail about your trip. Once you’re at the park, you can use the app to locate the attractions that you’re interested in as well as view the estimated wait times in real-time. The brand recently introduced its latest addition to a true omnichannel experience, which is no else than the Magic Band program. Through this wristband, visitors can unlock their hotel rooms, enter the various parks, order food, check-in at FastPass entrances for rides and connect to their Disney PhotoPass account. In short, Disney has achieved the “definition of omnichannel marketing”, which is a unified and effortless experience for its customers every step of the way. Example #3: Amazon Amazon is definitely among the greatest omnichannel examples in the eCommerce industry. What started as an online purchase model quickly evolved into a true omnichannel experience. Amazon customers have access to their profiles and all relevant details through numerous channels such as the website, the mobile app, Alexa devices, their smartwatches, and in-store. Moreover, they can use their Amazon cards virtually everywhere without compromising the overall experience. They can place and track orders as well as decide whether they want to pick up an item in-store or have it delivered at their home. Repeat purchases are also a breeze since users can instruct Alexa to add the item to their shopping cart instead of adding it manually through their smartphone. Overall, Amazon has invested in providing their customers a seamless shopping experience based on the (correct) assumption that customers fluidly cross between different channels. So, the takeaway here is that to achieve a true omnichannel experience, you need to eliminate the “effort” from the customer’s side. Example #4: Sephora While Sephora technically falls into the category of online retail, it is a prime example of a brand connecting its huge online presence with offline visits to create an omnichannel experience. Apart from beauty workshops, useful tips, and complimentary makeovers, customers can tap into their “Loves” list through iPads in-store and get access to tons of data. Sephora understands that its shoppers have a lot of options when they come into one of their stores, so they want to minimize “effort” and help consumers track down the products they intend to purchase. This omnichannel approach to marketing has allowed Sephora to almost double its mobile orders. Now Over To You The transition to an omnichannel marketing approach starts with putting your customers first. Ecommerce businesses implementing an omnichannel marketing strategy will not only see an increase in the customer lifetime value, but they will also reap the benefits of standing out from their competitors. With the right email marketing and marketing automation tools, as well as a robust customer data platform, you can offer your customers a truly seamless experience that they will thank you for. The future of eCommerce is omnichannel. --- ### How To Kickstart A YouTube Marketing Strategy In 2025 [Tips & Examples] > YouTube marketing is more powerful than you'd expect. Learn how to promote your business on YouTube and get new subscribers in simple steps! - Published: 2021-05-31 - Modified: 2025-01-07 - URL: https://moosend.com/blog/youtube-marketing/ - Categories: Social Media - Tags: Marketing - Levels: Beginner Ready to embark on new business adventures by jump-starting a YouTube marketing strategy? Good for you! Read this guide and prepare for success! Video marketing has gradually conquered our lives over the past few years. One of the social media platforms that are responsible for this dominance is YouTube, by all means! Look at these impressive statistics: There are 2. 3 billion monthly active users worldwide, making YouTube the second most popular social media platform. Plus, according to a report by Think With Google, 68% of users watched YouTube before they made a purchase decision. And it’s not just another social media network. It’s a search engine owned by Google, with a larger search volume than browsers like Yahoo or Bing, among others! So if you’re a marketer wondering how to power up your brand awareness and promotional goals, you are at the right place. Read our YouTube marketing tips for beginners and learn how to make the most of this fantastic tool! Why Is YouTube Marketing Important For Your Business? YouTube content can be a powerful weapon for your digital marketing efforts, bringing new visitors to your website. When consumers interact with content that addresses their needs, they are more likely to stay around and become customers in the future. For example, in Colgate’s US channel, you can find animated tutorials with tips on maintaining your oral hygiene. So if a buyer starts engaging with their videos, they may end up buying those goods sooner or later. Moreover, by creating videos for different marketing funnel stages, you help subscribers and shoppers make the right purchase based on their needs. But before we share some tips and tricks to get you started with your YouTube marketing plan, let’s see how to put up a channel in simple steps, or buy a youtube channel. Setting Up A YouTube Channel For The First Time If you want to start a YouTube channel for your business, it’s best to create it via a Business Google Account. If you don’t already have one, check the correct option at the registration phase, which is “To manage my business. ” Now you’re ready to sign in to YouTube with that information. However, if you need a business account that multiple managers and admins can use, you should create the so-called Brand account. So go to “Settings” and find the “Add or Manage your channel(s)” option. Then click on “Create A Channel,” type your business name, and voilà! You’re ready to roll! How to Customize your Channel So what do you do next? It’s time to give your channel an extreme make-over. It will become a vital part of your brand, so you need to ensure a consistent experience for your subscribers and visitors across all your different channels. Choose to “Customize your Channel” and align it with your brand identity following the steps below. Make sure that all your design assets are high-quality and mobile-friendly. YouTube Studio provides recommendations for the file sizes and image resolution. Choose your Brand Design Elements Let’s begin with the style of your channel and the impression someone gets when they land on it, which will play a massive role in the success of your YouTube marketing strategy. First off, you need a branded profile picture, which in most cases, will be your company logo. But there are other available options, too. For example, if you’re an influencer, you can go with a headshot that matches your video content style and persona. Just check Nikkie Tutorials, one of the most powerful influencers and content creators in the world, for inspiration: A channel image - also known as channel art - should have elements that enhance your business theme. You can create one from scratch or pick a ready-made YouTube banner template responsive to all devices. You can add your slogan or find other creative ways to boost your brand even more. For example, Nikkie Tutorials has included her magic makeup tools, a cheerful photo, and her logo. Share a Memorable Video Intro A video intro at the top of your channel can attract your audience’s attention. You can get as creative as you wish. Add animated elements, music, and anything else that can make your brand story heard! YouTube gives you two video intro options here: Channel Trailer: This appears to non-subscribers. To make a successful trailer, show in 30-90 secs what your video content is all about to raise expectations. Shape a convincing narrative around your brand to convert casual visitors into subscribers. Featured Video: Add any video you’d like to showcase to existing subscribers when they visit your channel. For instance, it can be one of your latest videos that you’d like to boost. Look at this fantastic trailer by SciShow: Note down Your Basic Info Last but not least, if you move to the “Basic Info” section, you can write a channel description that explains in a few but meaningful words what type of videos you share and what your business offers. You can also optimize your description for SEO (Search Engine Optimization) with specific industry keywords - but we’ll get back to this later on! Plus, add links to your website and social media to boost your videos or any other CTA you want. This practice can bring new visitors to your website and potentially move them down the funnel! And that’s where you want them to be! Building A YouTube Marketing Plan From Zero If it’s your first time using this platform, sit down with your team and discuss what you want to achieve through your video content. Here are few things to consider: Define your YouTube Marketing Goals Even though YouTube started as a social media channel, the way marketers approach it resembles content marketing. The core of the platform is its video content and how people consume and engage with it. The average viewer watches to gain something from it, be it knowledge or entertainment. So before you start investing time in your channel, name what business goals you want to meet. For example: Do you want to bring more people to your website? Would you like to increase brand awareness? Do you aspire to target a younger audience? Of course, these objectives can change down the road, but it’s an excellent place to start. Determine your Target Audience How well do you know your buyer personas? A general rule is that the more you find out about your target audience, the better video content you’ll make for them. If you don’t have an ideal customer profile for your business yet, this image will show you what’s important to craft it: Later on, we’ll discuss ways to reach the right audience for you and how to monitor their success! So stay onboard! Provide Relevant Content Analyzing your personas will also enable you to plan the right type of videos for your audience. Here are some of the most common video types: Commentary Product Reviews How-tos/Guides Lists (e. g. Top 10) Q&A Educational You can experiment with different types of content based on your needs. You can also build a YouTube marketing funnel with suitable content for each stage of their customer journey. For instance, if you’re a product-led business, you can upload customer testimonials to attract viewers in the consideration stage and turn them into customers. How To Promote Your YouTube Channel Like A Pro Consumer behavior and preferences are changing rapidly in the digital era we live in. If you want to see your YouTube channel grow, you need to regularly monitor and adjust your strategy to stay in the loop. But remember that in the end, if things go right, the benefits will be glorious! Here, we’ll share some YouTube marketing tips that will boost your outreach and enable you to promote your products/services far and wide. Email Marketing One easy and highly efficient way to promote your channel is by communicating with subscribers/customers via email. Email marketing is a powerful tool for marketers. That’s why 47% of them stated that their email is their most effective marketing channel. Here is an example by Notebook Therapy: Firstly, you can nudge your existing subscribers by sending them updates with your latest videos via email. You can also try list segmentation to deliver more personalized experiences to your subscribers and customers and delight them to the max. Plus, if you want to obtain more email addresses from viewers and subscribers, you can also create a lead magnet. Offer them a small reward for free, such as an e-book, coupons, or products in exchange for their contact details. Make sure that your offer is valuable enough to attract them and start building stronger relationships with them. Need an automated marketing tool that will do the work for you? Sing up for a free Moosend account and embed your video in simple steps using our drag-and-drop editor! Social Media Marketing Social media marketing is another fundamental asset for your business. Posting your YouTube videos on other social media platforms is a cost-efficient way to increase your viewers and subscribers. So cross-promote your videos on your most popular networks like LinkedIn, Instagram, and Facebook, and start engaging with your audience in real-time to make your relationships more personal. Interacting with followers and visitors can also help you grasp their needs and pain points. Plus, by creating content that drives engagement like The School Of Life does, you can see your videos being shared far and wide, bringing new leads to your business. Video Collabs Video collaborations are another resourceful tactic to bring new people to your site and business and they are very popular in YouTube influencer marketing. You can partner with another brand or creator with a similar target audience and messages to yours and gain new subscribers. For instance, you can create videos that drive views and subscriptions or organize a live session and engage with viewers in real-time. Cards & End Screens Want to add more CTAs to your video and prompt your viewers to interact more with your content? You can do it by utilizing cards and end screens, ultimately enhancing your YouTube marketing efforts. Cards are interactive tools that appear at predetermined timeframes inside the video and drive more engagement. For example, you can promote a related video, a channel, a poll, or a donation. To make sure that the viewer doesn’t miss it, you can also mention it verbally. Look at this example as a reference: Source End screens serve similar goals. You can place them at the end of your videos with CTAs, such as a subscription button, to keep the audience interacting with your brand. Plus, don’t forget to remind your viewers to like and subscribe! Playlists Last but not least, if you want to make your viewers’ lives easier and improve user experience in your channel, you can build playlists with related content. It will allow viewers who are interested in a specific topic to discover similar assets in fewer steps. Here is a playlist by the famous UK influencer, Zoe Sugg: This tactic is also helpful from an SEO perspective, as they put your videos in a particular context. And with this cue, let’s move to the next section: YouTube and SEO. Leveraging The Power Of SEO So as already mentioned, YouTube is the second largest search engine after Google. Optimizing your videos and channel for SEO can move your content higher on rankings and bring new customers and subscribers to you through organic means via YouTube search. So how can you benefit from YouTube SEO? Let’s see: Add Relevant Keywords First off, putting the right keywords to the written parts of your content is an excellent method to show Google your core themes and topics. You can start your keyword research using tools like Ahrefs and Google Trends or by checking relevant searches through YouTube’s autosuggest. For instance, here are all the related topics that pop up when you type “fitness equipment”: Once you find the keyword you’re looking for, try to include it naturally in your video title and description. Avoid stuffing your content with those magical words, though, as this is considered a bad practice and can hurt your performance and authority going forward. Have a look at the titles of the first organic results for fitness equipment with “keywords that fit:” You can also add keywords from your niche market to your channel description in a similar way. Thus, you show Google which content topics you cover and get a boost for similar searches. Use Tags & Categories When uploading a video, add keywords with high relevancy to your topic as tags. You can also include long-tail keywords to help the platform link this video to similar themes and get higher rankings for relevant searches. Then, moving to the “Advanced Settings,” you can also add your video into a broader category - e. g. , Music, Science & Tech, etc. - to enhance your reach even more. Add Captions These components will not only be vital for your viewers, making your content accessible and more digestible but will allow your keywords to shine bright again! Captions help YouTube “read” your content better and deliver it to the right audience at the right time. One way to enable them is through automatically generated transcriptions on YouTube, but keep in mind that sometimes they can be inaccurate. You can manually edit the captions to get better results, but this will probably be time-consuming, especially for longer videos. Source To get a more accurate transcript made by humans, you can also utilize a service such as Rev. com and upload the output straight to your video. If you want to attract people who speak different languages, you can also add subtitles. To learn more, read this guide on how to add closed captions on Youtube videos step-by-step. Customize your Thumbnails Thumbnails are the preview images of your videos. The better your thumbnails look, the higher the chances they’ll get clicks. So instead of maintaining YouTube’s automated options, you can create custom thumbnails that describe the topic of each video. Remember, a picture is worth a thousand words. You can also get creative in the process, adding extra elements, such as arrows, text, and your brand logo to your thumbnails to stand out. For example, Matt D’Avella is a famous Youtuber and creator who shares minimalism, productivity, and life hacks. If you want a sneak peek of a day in the life of a minimalist, and you come across this video thumbnail, it’s hard not to click it: Plus, when optimizing your YouTube videos, you can also see them displayed on Google search results, which can turn into a fantastic opportunity for you! Want more tips and tricks? Read this article and learn how to tame the Youtube algorithm in 2021! Introducing YouTube Ads for Beginners Apart from the above YouTube marketing solutions that can level up your channel and subscriber base organically, you can also create YouTube ads. Especially if you want to reach a specific audience who is more likely to be interested in your brand. You can create those campaigns easily with Google Ads - former AdWords - using the parameters that suit you the most. Just move to YouTube Ads and choose to “Get Started:” One standard payment model for YouTube ads is CPV (Cost Per View) which means that you will pay if someone engages with your ad or views the video for more than 30 seconds - whichever comes first. Other payment models depend on impressions you get or conversions, but they vary based on the goal of your campaign. Different YouTube Advertising Types Here is a list of video ad options on Youtube: Skippable In-stream Ads This video ad appears before, during, or after other YouTube videos, and you can select its exact placement. The user can skip it after 5 seconds. If this happens, you won’t get charged. Instead, you’ll pay when viewers start to engage with the ad actively. Source Non-skippable In-stream Ads They work similarly to the former video ad, but the user cannot skip them. They last less than 15 seconds, and the payment is based on the CPM (Cost Per Impression) monetization tactic. Source Bumper Ads These are short (6-seconds) non-skippable ads that play before a video and are available with CPM but at a lower cost than other ad formats. Source Discovery Ads These ads promote your youtube videos on top of the search results - desktop and mobile - or next to other videos. They appear with a yellow label marked as “Ad,” and you usually pay per click. Source Display Ads You can find these regular banner ads at the right corner of your screen outside the video player. For certain players, you can also find these ads under the video. They come in different formats and sizes, and they work only for desktop. Source Overlay Ads These are the overlay banners that appear at the bottom of a video. They are also solely for desktop. Source Masthead Ads This type is a premium addition that place the ad at the beginning of the homepage. These are not just for your target audience but aim at a broader reach as billboards do. Source The above guide is not exhaustive, but it’s a great place to start exploring paid advertising. If you decide to get into this world, choose which type is best for you based on your business goals and budget. For example, if you want to bring more viewers to your YouTube channel, you can prioritize Discovery ads. However, if your goal is lead generation, then a skippable in-stream or display ad is a better idea. YouTube Analytics: Track Your Success So how can you measure the success of your YouTube marketing strategy? Here, we’ll take a quick dive into how to utilize YouTube Analytics to meet your business goals. You can find YouTube Analytics on YouTube studio. There, you can keep track of essential video metrics, get an overview of how they perform, and adjust your strategy accordingly. Its intuitive interface allows you to explore different video aspects, such as engagement or demographics, and use them to improve your YouTube marketing activities. Source To make the most of YouTube Analytics, make sure to determine your goals first to align them with your business’s marketing efforts. Then, choose which metrics are the most valuable for you and get down to the reports to find the answers you need. Important YouTube Marketing Metrics Here is some crucial information you can learn about the performance of your videos: Demographics: Age, gender, location of viewers, etc. Channel views: How many views your channel had at a given time period. Traffic sources: From which sources viewers landed on your YouTube content. Watch time: How much time viewers spent watching your videos. Audience retention: For how long your viewers watched a specific video. Engagement metrics: Likes, dislikes, shares, etc. These are just some of the performance indicators you can find on YouTube Analytics that can shed light on how well your content performs. For example, you can observe how popular your videos are for your target audience through demographics and retention rates and see how you can make them more attractive. You can also utilize different tools such as Google Analytics to monitor the progress of your video content, combined with other marketing campaigns. YouTube Monetization: When Your Channel Becomes Your Business If you have a large subscriber base and authority on YouTube, then you can monetize your channel and earn additional revenue from ads that appear on your videos and channel. This is a common practice in influencer marketing, and lots of YouTubers use it as a source of income. If your channel has reached 10,000 views, then it’s a viable option for you, too. To get started, you need to get an AdSense account and state your monetization preferences on the dedicated section. Select the type of paid ads you’d like to appear during the video, e. g. , in-stream, display ads, etc. Source Want to learn more? Then check this extensive guide on how to monetize your YouTube videos. A Few More YouTube Marketing Tips For Newbies So are you ready to rock the YouTube stage for the first time? Here are some final tips to guarantee your success: 1. Upload Content Regularly If you want to grow your channel fast, stick to a regular and consistent uploading schedule. Update it with new, eye-catching videos as frequently as possible, but avoid compromising with less qualitative content due to lack of time. All you need is a steady relationship with your subscribers to gain their trust and support. Plus, the YouTube algorithm seems to favor channels that upload several times per week, so if you want to get those high rankings faster, consider creating a relatively quick production flow. 2. Keep an Eye on your Competitors What type of video content do companies from your niche market share? What do you think works for them and what doesn’t? These thoughts should not add any pressure on your shoulders. See them as references to drive inspiration from to level up your own strategy. Moreover, if you are a content creator, it’s essential to consume as much content as possible from different industries and sources to ignite your imagination! 3. Engage with your Audience If you want to build an authentic connection with your subscribers and viewers, reply to their comments as much as you can. Plus, when reading their comments and monitoring engagement metrics, you can grasp their needs and preferences and adjust your strategy based on those interactions. You can also run contests and giveaways from time to time to promote your product/services and benefit both sides! 4. Remind your Viewers to “Like” and “Subscribe” No matter how much your viewers love your content, sometimes they forget to subscribe to your channel. It’s wise to send some reminders to them during your videos to hit those valuable buttons and boost your content. You can also include the subscribe buttons on cards and end screens to get more attention. So Is YouTube Good For Marketing? Without a second thought, it’s a yes from us! YouTube is not only getting stronger as a marketing tool, but as already said, it’s one of the most powerful search engines on the internet. Create amazing videos that showcase what your business is made of and show them to the world to increase brand awareness and lead generation. And if you follow our YouTube marketing tips, you won’t regret this decision! Ready to promote your latest videos to your email followers? With Moosend, you can build newsletters the drag-and-drop way in no time and measure their progress through our reporting features. Do you want to see it for yourself? Then sign up for a Moosend account today! --- ### How To Create A Professional Email Signature [+Examples] > Want to craft a professional email signature in minutes? Read this detailed guide and create a format that drives conversions! - Published: 2021-05-24 - Modified: 2025-05-14 - URL: https://moosend.com/blog/professional-email-signature/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing Wondering whether a professional email signature can help you brand yourself and your business? To strengthen the bond with your subscribers, you probably prioritize attractive email subject lines, clean layouts, and compelling copy. But there's also the email signature that, when properly designed, leaves a great last impression. Such a professional signature can be an engagement opportunity, too, prompting specific actions just before sign-off. Go through our guide to learn how to turn your email sign-off into a powerful marketing asset. You'll also find some top professional email signature examples to fuel your imagination. What Is A Professional Email Signature? Professional email signatures are like digital business cards placed at the bottom of emails. They usually include your full name and position, company details, and contact information. Email senders can add extra elements, such as photos, logos, social media icons, or even links for marketing purposes. For instance, why not include an enticing CTA directing readers to an educational resource? There you have it, boosting conversions without spending more time or effort. In this professional email signature example, David Roberts adds the company's logo and site, along with contact information and links to social media so recipients can reach out via their preferred touch point. Source But where do you start with designing well-crafted signatures for your emails? Professional Email Signature Best Practices As you can understand, email signature marketing is a real thing. It brings new visitors to your blog or website, helping you out with a number of business objectives, such as lead generation or brand awareness. To that end, below you'll find some tips on how to create an eye-catching business email signature everyone will love: 1. Share your most valuable information First off, choose what you want to share on your email signature. Also, identify what information feels redundant or irrelevant. The general rule is that the fewer lines of text you have, the better. Creating a heavy-text or cluttered email signature may ruin the design and lead to information overload. However, this doesn’t mean that you should cut down on essential details to limit your space. Just be more conscious about your choices. Source Think about what you want to achieve through your signature and stick to the information that serves this goal. Do you want the recipient to reply? Do you need them to engage with your business on other channels? The answers to these questions will help you decide what to include. Plus, remember that in some instances, it makes sense to hook readers with a small sneak peek at your content. Suppose you’re a marketer aspiring to show the world your creative mindset. In that case, add a motivational quote or embed a new video. 2. Mind the email signature design Once you choose the essential details that will fit into your professional email signature, it’s about time you decided how to present them. First impressions matter a lot, so make sure that your design is both beautiful and straightforward. Pick a font that is easy to read and classy, such as Times New Roman or Tahoma. Add white space and dividers among the different elements displayed. This way, you create an eye-pleasing and easy to digest email sign-off. You can also use colors to make it more fun and compelling, preferably utilizing your brand palette. However, try not to add more than three colors in your professional email signature to avoid distracting readers. Source There are additional practices that work. For example, by playing around with placement, bold text and font sizes, you highlight and prioritize key information so subscribers focus there. Simply put, you'd want to put the most crucial elements at the top of your signature, perhaps in bold text or larger fonts to guide the reader's eye to them. Adding a branded banner with a CTA has also proven to be engaging. And it makes sense; it’s an excellent way to grab attention following a plain text message. 3. Include calls-to-action Speaking of email calls-to-action, there's no reason why they should only be destined for the email's main body. Some of the best professional email signature examples have CTAs that direct readers to certain steps. Therefore, you may experiment with several CTA types depending on your main objective. Here are some of the most common ones: Send them to your product page Direct them to your YouTube channel Add links to fresh blog content Have them sign up for a webinar Ask them to leave a review The list is long. But it's essential that your email signature CTAs don't disrupt the reading experience. Therefore, try to keep them simple and easy to grasp. Even more importantly, they shouldn't feel too pushy or salesy since this isn't the last impression you'd want to leave readers with. 4. Align with your brand You want every piece of content within your email design to showcase your business and brand name to the world. And this certainly includes creating a branded email signature. The first thing is to place your logo front and center to strengthen brand recognition among your subscribers. Plus, make sure to pick colors that adhere to your branding guidelines as it plays an integral part in consistent communication. The same goes for the copy of your email signature; just because it's short, it doesn't mean you should forget your brand tone! Another good idea is to design a specific format and encourage your team members to use it. The goal is to keep a consistent branding experience across your email communications as a company. 5. Try an email signature generator When adding more interactive elements to your signature, you should write it in HTML. This is how you ensure that your signature design looks equally appealing across every email provider, e. g. , Gmail, Outlook, or Apple. If coding isn't among your core strengths, no need to worry that you'll have to compromise on quality. There are dedicated tools to help you create professionally designed email signatures, saving you valuable time. For example, HubSpot offers a free email signature generator, which is easy to use. Here are some alternatives to consider: MySignature Newoldstamp Canva Gimmio Wisestamp All you need is to pick your favorite professional email signature template and build your own branded design. You can add your personal details, social media icons, links, and any other element you deem appropriate. With just a few tweaks, you'll get a fantastic result effortlessly and quickly. Dive into MySignature’s library of templates to get inspired: Once you’re ready, make sure to test your email signature for different email services and screen sizes and adapt accordingly. And if you want to take it to the next level, you can also try segmentation tactics to target different audiences with different CTAs based on the distinct goals of each department. 5. Use tracking links to measure success So how can you monitor the activity of the links shared in your signature? Create UTM tracking codes and check their performance through Google Analytics. Through this process, you will observe how your email signatures contribute to your overall branding strategy and determine how to optimize these efforts in future campaigns. Also, consider updating those links regularly to cater to diverse business goals and needs. For example, if you’re operating in a product-led business and have just launched a new feature, you can link to relevant content or a dedicated landing page to give it a good boost. 6. Ensure mobile-responsiveness More and more consumers check their emails on mobile. Which is why you shouldn't disappoint mobile users with “broken” signatures. Basically, it all comes down to designing your email signature with the mobile experience in mind. The first step is to use responsive designs that render good across different screen types. Another thing to consider is your email signature links. You need to include just a few links and make them clickable to facilitate the process for mobile users. Plus, your font should be easy to read. Lastly, test for mobile-friendliness before hitting send. By doing so, you ensure that all interactive elements in your signature, such as your logo, social media icons, and images, remain high-quality. 6 Professional Email Signature Examples and Templates We've gone through the do's and don'ts of email signature creation. But what if you're out of inspiration? To help you out, here are some of the best professional email signature examples we came across. 1. Simple email signature with CTA Source You can have the perfect mix of professionalism and approachability in your sign off. Just like in this professional email signature example, where we find a friendly signoff, the sender's name and title, and pronouns. The smiley face headshot is the first thing the reader sees, creating a sense of familiarity. Key information stands out through the use of bold text and color for the name and call-to-action respectively. Plus, there's ample white space that gives breathing room. The P. S. in the form of question is a strategic move to naturally lead the reader to click on the link and download the resource-without sounding pushy, though. 2. The multiple CTAs email signature Source This email signature is focused around prompting action. And who is to say you can't include more than one goals? If you keep it straightforward and uncluttered that is. Besides the sender's name, they add three links to serve different objectives: visiting the company's website, joining their community, and participating in their research. Still, the layout remains simple and scannable since it includes just four short lines of text. They take an extra step by using a bold color and exclamation marks to increase the chances of drawing attention to the desired steps. 3. The brand identity email signature Source This professional email signature example is all about showcasing the brand identity. The logo is prominently placed at the top to reinforce brand recognition and build trust. To add credibility, the name, title, and contact details are clearly displayed, too. But what really does the trick is the inclusion of the social media icons. With them, the sender provides engagement opportunities that go beyond the inbox. As a result, they transform the signature into a mini marketing tool. 4. The minimalist email signature Source It doesn't always take visual assets to get your message across. Just your logo, full name, title, and contact details might be enough for subscribers to reach out using different touch points. Minimalism in email signature design allows readers to focus on your core message. Plus, it's usually more elegant and easy on the eye. You can always add your brand colors and links to your website for a consistent and seamless experience. 5. The expertise-focused email signature Source Care to showcase your expertise? Draw inspiration from this professional email signature example that combines personal branding with clear and actionable CTAs. The headshot adds a friendly touch while the job credentials and title establish brand authority. Although there are more lines of text in this case, the layout is clean and clutter-free and the copy simple and concise. The sender uses the email signature to promote their work directly without the recipient having to take extra steps to access it. Just a straightforward email link. There's also a link to contact the company's customer service, keeping the lines of communication open. 6. The inspirational email signature Source There are many ways to stand out with your personal email signature. For creative professionals like bloggers using email marketing, it might take more than a compelling and clean layout. So, consider adding an inspirational moto that represents your unique personality, like in this professional email signature template. Including the social media where you have a strong presence makes it easy for recipients to engage with your brand and discover your content. This customizable email signature template serves as a solid foundation so readers can get to know you, through your social media channels and a favorite quote. Don't forget to provide as many contact details as needed and perhaps a short CTA directing them to a sample of your work. Common Elements Used in Professional Email Signatures As demonstrated in the professional email signature examples we shared, this valuable piece of content serves multiple goals. Well, apart from the obvious one, introducing yourself to recipients. Are you still unsure what to include and what to leave out? Let’s have a look at their most common components: Full name The first thing we do when we introduce ourselves is put a name to the face. So, you can't have a signature without your full name. Write it on the top lines of text so that the readers know straight ahead with whom they interact. You can also make it bold or increase the font size to make it stand out from the rest of the text. Feel free to mention your preferred pronouns next to or below your name if you wish. Job title and company name This business information will add authority to your correspondence. Readers that receive an email from you for the first time may decide if it's worth their time by checking your brand name or position. You could also add any relevant credentials for more credibility points. Also, sharing links to your website is a great practice. This way, you give recipients a direct option to discover more about your business and work, bringing some new valuable visitors to your website. Contact information Help your readers reach out to you by sharing your contact details, such as your phone or fax number. If the email address you've used in this case is your primary one, you don’t have to repeat it unless you want to provide them with an additional option. Not every subscriber has the same preferred communication method as the other. By offering them some alternative ways to contact you, you cater to every need and facilitate communication. Are you aiming to boost your marketing and sales activities? Here are some additional signature features to add and step up your business game. Social media icons Social media marketing is one of the most effective ways to communicate with your followers and customers. So why don’t you grab this opportunity to lead your readers to your social media accounts and start interacting actively with them? Source For example, you can add icons and links from your most frequently used social media profiles at the end of your emails to power up your engagement. This practice is even more effective for professionals who operate in marketing, sales, and other customer-centric roles. The reason is that they help them warm up their customer relationships. So if you use platforms like LinkedIn or YouTube to promote your work regularly, include the corresponding icons to your email signature. Those clicks can make a huge difference for your business going forward. Photo or company logo Want to make your email signature even more personalized? Then use a profile photo so that the reader can recognize and memorize you even better. Choose an image that meets the unwritten rules of your industry. For instance, if you operate in the financial sector, it’s best to pick a more traditional professional photo, while in the start-up world, you can go with a more creative headshot. You may also include your company logo to make your professional email signature promote online branding experiences more. Overall, sharing your brand assets with your subscribers will give an excellent boost to your organizational visibility, especially if you often use email to do business. Call-to-action If you want to drive conversions without going fully promotional, an interesting approach is to include calls-to-action (CTAs) in your email signatures. These CTAs will vary based on your business goals. Source For example, there's the option to promote your latest content piece or add a link to your calendar to prompt readers to schedule an appointment with you, e. g. , booking a demo. Seeing that your business initiatives change, make sure to update those CTAs regularly to match these evolving needs. Disclaimer or legal requirements In some industries, like in the case of the financial or law email marketing, including a legal disclaimer is a common and sometimes essential tactic to cover a set of guidelines. These may include confidentiality agreements, employee liability, or the option to unsubscribe. Therefore, if you want to protect your confidentiality or minimize liability, you can encompass it to your signature once and for all. The same applies to warnings for potential viruses that you can't easily control. Source Craft Your New Email Signature Up until now, you may have thought that having a professional email signature is just to make your email sign-off look fancier. But what the tips and tricks we shared show is that email signatures may prove to be a treasure-trove for a range of marketing and sales purposes. All you need to get started is pick a format that you like. Then, go ahead and craft a signature that will ultimately upgrade your business game and keep your brand top of mind for your customers and prospects. And if apart from well-crafted email signatures, you want to create holistic, automated email campaigns using intuitive and versatile features, sign up for a Moosend account, and get started today! --- ### Building Marketing Funnels In 2024 [Beginner’s Edition] > Wondering how to make a marketing funnel that performs? Learn everything from the definition and stages to the content you need to deliver! - Published: 2021-05-21 - Modified: 2025-01-16 - URL: https://moosend.com/blog/marketing-funnel/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Marketing funnel on the wall, how to increase my lead generation on the spot? Previously on “How to get away from low conversion rates,” we saw how to create an efficient sales funnel to get your new leads to make a purchase. But how exactly do you acquire prospective customers, turn them into opportunities, and convince them to stay? Through your digital marketing process! Today, we’ll take a look at how a marketing funnel works, the different stages, and what content you need to create for each step. Need something powerful to build a high-performing promotional funnel for your business? What Is A Marketing Funnel? A marketing funnel is a process that allows you to visualize the customer journey and understand how prospects turn into paying customers. Apart from the four main stages - awareness, interest, consideration, conversion - the funnel has expanded to include additional steps like the retention and advocacy stage. Compared with a sales funnel, where the goal is to lead your prospects to action, a marketing funnel focuses on generating brand awareness and promoting your product/service to your potential customer. The Stages Of The Marketing Funnel Speaking of which, now it's the perfect time to see the steps your prospects need to follow. Here's a depiction of the stages by Ahrefs: Now let’s break them down: Awareness Stage In this stage of the marketing funnel, you have to find a way to attract your target audience. Here, companies will try to increase their brand awareness through social media posts, YouTube videos, search engine results, influencer campaigns, Facebook Ads, etc. Stage objectives: Approach your audience with interesting messages. Address their pain points and hint at the potential solutions. Interest Stage Moving on is the interest stage. Here, your audience is finally aware of your product/service and wants to find more about you. To forward them to the next stage, you need to show them how your product/service can solve their pain points. Stage objectives: Target niche-specific keywords (both short and long-tail). Refine your content through SEO practices to rank higher in SERPs (Search Engine Page Results). Run social media marketing campaigns to turn them into followers. Consideration Stage In the consideration stage, your audience knows their pain points and what they need to solve them. Nevertheless, they still haven’t chosen the right product/service to do it. As a result, they'll conduct their own research to compare different options. Stage objectives: Narrow down their options by presenting your advantages. Convince your target audience that you have the best possible solution for them. Create valuable newsletters to nurture your subscribers. Conversion Stage Now you are one step closer to converting your audience! In this marketing funnel stage, your potential customers will look for a good reason to join you. By providing great user experiences and smoothing out the buying process, your leads will finally take the leap. Stage objectives: Create converting pages with irresistible landing page copy. Provide free demos to give them a taste of your product/service. Send compelling email marketing campaigns (upsells, cross-sells, etc. ). Leverage social proof (testimonials and reviews). Post-Purchase Stage After converting them, you can lead your new buyers to the final stage of the funnel, where we have customer retention and advocacy. Also, according to statistics, having repeat customers is 5x less expensive than acquiring new ones. So whether you have an eCommerce store, an agency, or a SaaS business, make sure to retain your buyers! Stage objectives: Provide loyalty rewards to your customer base. Incentivize them to bring over referrals. Create unique offers for VIP buyers. To keep your marketing funnel up and running, make sure to create converting email marketing campaigns with urgent messages. Just sign up for a Moosend account and witness the magic! Successful Marketing Funnel Example But wait! How do we know if a funnel actually works? For that, let’s say you are the owner of a small SaaS business. Awareness: To capture your target audience, you decide to take part in different podcasts, addressing your potential customer's pain points. Interest: Intrigued by your presentation, your prospects try to find out more about you, thus landing on your website. There, they come across your blog content and start reading. Consideration: Since your potential buyers don’t know whether your service is good or not, they will search for customer testimonials to see if you are the right company for them. Conversion: To ensure that you are worth it, your leads will also ask for a live demo of your product. If your sales reps are helpful and convincing enough, then they will seal the deal and make a purchase. This is a simple example of how a marketing funnel can help you get more customers through content and tools like your landing pages and social media profiles! Differences Between B2C And B2B Funnels With a performing funnel in place, you can address and solve your customer pain points more effectively. However, to do it the right way, you need to consider your industry. B2C and B2B have very different marketing approaches. Below, you can see the stages and marketing processes between a B2C and a B2B funnel: Source In a nutshell, B2C marketing funnels focus on: Increasing brand awareness with emotional messaging. Building transactional bonds with new subscribers. B2B funnels, on the other hand, aim at: Showing the target audience your expertise in the field. Establishing personal connections with clients. Now let’s move on to something that a lot of newbie marketers often confuse. Marketing Funnel Vs. Sales Funnel Is my marketing funnel the same as my sales funnel? The short answer is no. The long answer is that their difference lies in their objectives. A marketing funnel focuses on successfully promoting a product/service to visitors. Your sales funnel (or conversion funnel in eCommerce terms), though, aims at taking the leads your marketing funnel generated and turning them into new customers. What's interesting is that both processes have undergone certain changes: Source As you can see, marketers were only involved in the awareness and interest stages. The new model includes everything from the awareness to the mid-evaluation stage, leaving sales reps with the rest. This change is really a sign of our digital times, the amount of products/services that customers have at their disposal, as well as the plethora of marketing messages trying to convince them to buy. Now that we saw the difference between your marketing and sales funnel, let’s not forget your leads! Marketing Qualified Leads (MQLs) vs. Sales Qualified Leads (SQLs) When they find out about you, prospects will start searching for information. If you satisfy their criteria, they'll gradually turn into warm leads. If not, then they will become what we call cold leads. Source As they go down your marketing funnel, warm leads can become Marketing-Qualified Leads. MQLs have great chances of converting as they usually check all your buyer persona boxes. Also, since they correspond to the consideration stage, they are aware of their pain points and the solution, but they still haven’t found the perfect product/service. On the other hand, Sales-Qualified Leads are those who have been nurtured enough and are now open to a sales pitch. SQLs should be handed to your sales reps immediately to make them an irresistible offer that will eventually turn them into opportunities and paying customers. But how can you influence your customers’ journey and bring them on board? With the right type of content, of course! Let’s see. Types Of Content For Each Stage Of The Marketing Funnel To plan the perfect content marketing strategy that will power up your marketing efforts, you need to deliver content based on the stage your lead is at. To make it simpler, we'll divide your marketing funnel into three stages: Top of the Funnel (ToFu) At the top of your funnel lie your visitors and leads. To engage them, you need content that will increase your brand awareness and insert your prospects into your funnel: Blog posts Webpages Social media posts and influencer content Podcasts and Videos Infographics White papers Middle of the Funnel (MoFu) As your prospective customers go down your funnel, they turn into MQLs and SQLs. To engage them, create content with empathy to entice them. You can do that with: Webinars Surveys Lead magnets Promotional emails Bottom of the Funnel (BoFu) Leads reaching the bottom of the funnel have become new opportunities. To fully convert them, you need to create personalized messages and show them the benefits of investing in your product/service. Here’s what you need to seal the deal: Free demos and trials Tutorials Case studies Online/offline events Sales calls/outreach With the right type of content, you will successfully move your leads down your marketing funnel and, finally, convert them into loyal advocates. Marketing Funnel Template Are you more of a visual type? Here’s a simple template you can use to keep your content and stages all in one place: With these in mind, it’s time to see how to build your first funnel! 6 Simple Strategies To Create Your Marketing Funnel Now that you know what a marketing funnel is, how it works, and the types of content you have to deliver, let’s see some simple strategies to build yours: 1. Discover Your Target Audience Did you know that most digital marketing strategies fail because business owners market their products to the wrong audience? Don’t be like them! Instead, take your time to discover who is interested in your product/service. You can do that by creating your buyer personas, i. e. , a representation of your ideal customer and their characteristics. Next, don’t forget to dive into consumer behavior to determine how people reach a buying decision. This will help you create an effective marketing funnel for the right audience! Source 2. Create Irresistible Lead Magnets After identifying your audience, you have to find a way to introduce them to your brand. The easiest way to do that is to generate awareness through social media. Nevertheless, a social post isn’t enough to get them a step further down. For that, you need a strong incentive that will lead your audience to the middle of your funnel. Enter, lead magnets! A lead magnet is a “free item” that you offer to your audience in exchange for their contact information. This can be an e-book, white paper, or even a newsletter subscription. Here’s an example by Just Creative: A strong lead magnet will capture your new leads’ attention, add them to your mailing list, and offer you a way to communicate with them. This leads us to the next step... 3. Send Personalized Email Messages You added your potential customers to your email list. Now what? If you have enough information about them, you can segment them into groups with similar interests. Keep in mind that email list segmentation is one of the most important tactics to deliver more personalized messages. So don't forget to grab effective tools to make it happen! Here’s a B2B email marketing example that works: Subject line: Marilia, hope to see you tomorrow for What's New The above email from Zendesk is a great example of using plain-text emails in your marketing funnel to engage your prospects with personalized messages. Need the perfect tool to segment your email subscribers and personalize your messages? Sign up for a Moosend account and power up your email marketing strategy like a pro! 4. Employ the AIDA Model To successfully convert your prospects, you have to pinpoint where they are at during the buying process. To do that, you can use the AIDA model. AIDA, which stands for Attention, Interest, Desire, and Action, will help you identify the stage your potential customer is at. Then, you can use the information to deliver the right piece of content to engage them. Keep in mind, the more you know about them, the more effective your efforts will be! Source 5. Employ Social Media and Influencers Of course, don’t forget about social media marketing and its tremendous potential! Whether you create engaging content or invest in paid ads, social networks are your best ally to generate more leads and increase your brand awareness. To fully leverage their power, make sure to: Share valuable content with your followers. Create converting landing pages for your paid ads. Collaborate with influencers in your niche. Promote your blog content on social media. Monitor your followers' reactions. Below, you can see a great example of increasing brand awareness through a LinkedIn post by Moosend: 6. Use Remarketing Remarketing is a tried and tested practice that allows you to reach disengaged website visitors with ads. This way, you can create targeted messages to capture those website abandoners and lead them back to your funnel. To make your ads work, you can use the power of urgency and scarcity. As you already know, consumers are more likely to buy something when it comes out in limited quantities. So use this to your advantage! Apart from that, don't forget to leverage your positive feedback and customer testimonials to increase your brand’s credibility and generate more MQLs! Key Marketing Funnel Metrics To Track To improve your audience’s digital experience, you need to monitor your marketing funnel to fill any potential gaps. To be one step ahead, make sure to track the following marketing metrics as they will help you with funnel optimization: Lead Entry Points: The channels from which your visitors entered your funnel. Cycle duration: How much time your leads spent on each stage. Email Opt-in Rate: How many visitors signed up for your newsletter. Click-Through Rate (CTR): Percentage of engagement with your content. Conversion Rate: How many prospects turned into paying customers. If you want to monitor the performance of your email campaigns, make sure to sign up for a free Moosend account. The advanced analytics and reporting tools will provide you with valuable insights to improve your email marketing efforts and re-invent your marketing strategy! Create The Marketing Funnel Of Your Dreams! Knowing what a marketing funnel is and the different stages a customer goes through is vital to creating an effective marketing strategy. Before you build your funnel, make sure to identify your target audience and create content that will address their pain points. Of course, make it as valuable as possible because that’s how you’ll win them over at first glance! And... don’t forget about the tools! From your social media accounts to your email marketing platform, choosing the right allies will power up your efforts! If you need to grab an email service right now, sign up for a Moosend account to capture, nurture, and convert your audience. Are you excited about building your new funnel? Us too! Now go get those leads! --- ### How to Create a Newsletter: Checklist, Examples & Templates > Wondering how to create a custom email newsletter for your business? Take a look at our checklist, beautiful examples, and free templates. - Published: 2021-05-20 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-create-a-newsletter/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner, Intermediate If you came here wondering how to create a newsletter, you are in luck. While designing an engaging newsletter is no rocket science, without solid steps to follow, it may turn out to be a difficult process. Whether you have a small but active audience or a bigger following that you want to re-activate, this guide will cater to your needs. So, in this guide you can expect to learn: how to design a newsletter solutions to create and send your newsletter useful examples and templates you can use What Is An Email Newsletter? An email newsletter is a marketing email sent to a list of subscribers on a regular basis (weekly, monthly) aiming to provide them with updates on new products and services, share company news, or educate them in general. Email marketing is a proven channel to drive business growth and sales, offering a staggering ROI of $42 for each $1 spent and email newsletters are the pillars around it. Let’s see why that is and what their actual purpose is. What Is the Purpose of a Newsletter? The purpose of an email newsletter is to give subscribers on your email list updates regarding your business, products, services. Moreover, it’s an opportunity to engage and connect with your audience in a fun and interesting way, while at the same time encouraging them to take action (purchase, join a loyalty program, etc. ) So, they are important for successful email marketing. Why Are Newsletters Important? The importance of newsletters is paramount since they allow regular contact with your customers. With regular contact comes more trust. Loyal and active customers are the life force of a successful business. Newsletters’ importance doesn’t stop there. They can help: build brand awareness generate more leads track prospects and measure their level of interest educate subscribers on their pain points Are Newsletters Effective? In fact, email newsletters are the most effective digital marketing tool at the hands of modern marketers. With proper segmentation of the customer base and personalization in email campaigns, marketers deliver unique and targeted messages, able to achieve high click-through rates that translate into better conversions. I’m sure that by now you’ve understood the importance and effectiveness of newsletters, so without further ado, let’s see how you can create your own newsletter for your business! How To Create A Newsletter: Beginner’s Checklist for 2022 To create your email newsletter campaigns you need an email service provider (ESP). While you could technically use email clients like Gmail and Outlook, this is not ideal for sending bulk emails due to deliverability issues. It is advisable to use an email marketing platform like Moosend or Mailchimp that allows sending newsletters to a large group of people without trouble and most importantly lets you measure important stats like open rates and clickthroughs. Below you’ll find 8 easy steps that you can follow to create a professional newsletter for your business. Checkpoint #1: Log into Your Email Marketing Software The first thing you need to do to make a newsletter is to log into your email client. Then, you need to access the email editor in order to start creating your newsletter. When you do that, you’ll have two different options, either build an email newsletter from scratch or choose one of the available email templates. In our case, we’ll choose a pre-made template since it will both save you time and allow you to focus on making the perfect newsletter design. If you want to check out Moosend’s intuitive drag-and-drop editor, you can do this by signing up for a free account. Try Moosend for free Checkpoint #2: Choose an Email Newsletter Template Once you choose the email marketing service that you’ll use to make your first newsletter, you need to find the email template that best suits your needs. Also, have a rough idea in your mind how you would want your newsletter to look like. Fortunately, the majority of email service solutions out there offer a variety of different newsletter templates that you can utilize as a starting point. Even if you’re a beginner with no design skills, those templates will save the day. Browse through the available templates and make your choice. Be sure that your choice is based on the needs you and your audience have. Don’t go straight for the flashiest one. Finally, make sure that the template you choose is also mobile-friendly so that your email subscribers can properly read and click on its elements. With Moosend you don’t have to worry about this at all, since all email newsletter templates are optimized for mobile devices too. Now it’s time to start customizing your template. Checkpoint #3: Customize Your Newsletter Template (Branding, Copy, CTA) It’s time to get creative! If the platform you’ve chosen features a drag-and-drop tool, then the process is straightforward since you simply drag and drop the elements you want into position. First, to make your email identifiable, add your brand name and logo at the top. Your email newsletter has to be aligned with your brand identity. Also, your email subscribers will immediately know the email is from you. Change any colors from the template to match your own brand colors. The next step is to add the newsletter content to the template. The most important message should come first, namely the design elements and copy that will entice the reader and grab his attention. A general rule of thumb is to keep the copy short, fun, and engaging to encourage clickthroughs. Avoid any weird typos, since mistakes can’t be fixed once the email is sent. Then, find eye-catching images to accompany your email copy. Now craft your call-to-action (CTA). This is a critical step, as it’s practically your conversion point. Choose a color that stands out and use action words that prompt readers to perform a specific action. Next, make sure your CTA is above the fold so your subscribers don’t need to scroll to see it. Finally, make it easy for people to unsubscribe by providing an unsubscribe button at the end. In this way, not only will you be compliant with CAN-SPAM and GDPR rules, but you will also have a healthier email list. Checkpoint #4: Personalize Your Newsletter Personalization is no longer an optional marketing strategy, but an absolute must for both small businesses and big enterprises. Customers need to feel that the email was crafted for them personally to address their needs. So, you have to add some personalization tags. Start with the recipient’s name which is pretty basic and easy to do. Just find the ‘Recipient Name’ personalization tag and add it. You can even tweak the “fallback” value to avoid sending a simple hi. It’s also a good idea to experiment with conditional visibility or simply dynamic content. Dynamic content is the content that appears based on the parameters (custom fields) you’ve set. How do you set up dynamic content? Well, almost effortlessly, with an email marketing tool like Moosend. Let's say you want to create a specific offer for subscribers living in Canada; you need to go to Conditional visibility and adjust the Custom field "country" into "Canada. " This works especially well the more data you've collected about your subscribers from your newsletter signup forms. In case your newsletter software of choice is Moosend, then you can create an opt-in form for your website for free, without even leaving the platform. Checkpoint #5: Add Alt Text and Plain Text in Your Newsletter Content If this is your first time going through the steps of creating a newsletter, you may have missed this. Alt text is the short written description that appears when a picture isn't loaded. It's vital to include the alt text so your subscribers understand what they're looking at since some email providers don't always load images properly. Imagine a scenario in which your CTA is an image; your conversion rates will probably plummet without an alt text to save the day! Moreover, there is a chance that email clients won't display HTML as intended. Therefore, your emails have to look good in plain text. Your links have to be easy to click and it needs to be clear what the email is about without the presence of photos. Checkpoint #6: Craft Your Subject Line and Preview Text This is an equally important step in the process of creating a newsletter. First, you need to craft an attention-grabbing email subject line. Generally, try to be brief and state your value proposition immediately. While nailing your subject lines can be tricky, there are some tools like Refine that can be particularly insightful. With this subject line optimizer, you can get a step closer to perfection through its suggestions. Next, support your subject line with additional information in the preview text. The preview text is the short text appearing right after the subject line. To nail it, either explain the benefits of clicking on your email or try to induce a fear of missing out (FOMO) to the potential reader. In any case, be concise because mobile devices may not display your text in full. Ideally, always conduct A/B testing to ensure you have the best possible opens and clickthroughs with your subject lines. Finally, fill in the sender address. It's advisable to use a sender name that's recognizable, so your subscribers aren't confused. If you use a real person's name, know that it could have a positive impact on email opens. Checkpoint #7: Launch Your Newsletter Campaign Your newsletter campaign is almost ready to go. Before you hit send though, it would be useful to conduct a spam and delivery test. The spam test checks how your email rates against the popular spam filters, so your efforts don't go to waste. The delivery test allows you to check how your campaign displays before it reaches your recipients' inbox. Since not all email providers read email code the same way, this test will show how your email renders. Finally, check how your newsletter loads in the most popular browsers. How can you do these tests? You can use Moosend's award-winning campaign editor and go to the "Spam and Delivery Test" tab. Now launch your newsletter! Checkpoint #8: Monitor Results and Optimize Your Performance In a few days’ time, you’ll have enough data about the performance of your marketing campaign. Check if you achieved your goals first, and then see how the individual parts of your campaign performed. Which subject line got the most clicks, what content had more clickthroughs? This data will be your guide in your next newsletter campaign. Optimizing your campaign requires a lot of time and effort, but it becomes easier the more data you collect about your audience and the more experience you gain. And now’s the time to get inspired! Let’s go ahead and check out some hand-picked newsletter examples. 5 Email Newsletter Examples to Inspire You (Categorized by Industry) I’m sure that by now you’re confident enough to develop a newsletter yourself. But having a little inspiration doesn’t hurt. Here you’ll find 5 top-notch email newsletter examples categorized by industry, specifically picked to show you how to tick all the boxes. Example #1: MVMT’s Ecommerce Newsletter Subject line: SALE: 20% off Blue Light Glasses In this email, MVMT aims to promote their blue light glasses with an eye-catching email campaign. Here’s what works: Copy: The brand uses a clear and straightforward headline that emphasizes why the user needs to pay attention to this email. The email copy is on-point and gives the viewer exactly what they need to know. Design: MVMT uses neon blue as the main color to make a connection between the product and the email copy. The important element of the headline is emphasized with a bigger font size ("20% OFF"). Moreover, while you cannot see it here, the brand has employed a GIF to make the email more playful. CTA: The CTAs of the email stand out right away with the use of a black background. As for their placement, it’s ideal as they’re slightly below the fold, so with a minimal scroll, you can see them. The copy is simple providing options to what the customer wants to see next. Example #2: Moosend SaaS Newsletter Idea Subject line: Assorted posts for delicious reads over your morning coffee Here we have a monthly company newsletter from Moosend featuring their latest content. The aim behind this newsletter is to nurture their subscribers and educate them on topics that will help them grow their business. Copy: As you can see, the copy at the top contains only the essential information that’s going to draw the reader in and explain what is going to follow. The company uses active wording to encourage readers to take action, i. e. , read the article on the company blog. As for the subject line, its playful character attracts people’s attention. Design: We have a simple and elegant design, focusing on clarity. There is adequate spacing between the elements, which makes the email easy to read and digest. The brand logo at the top makes the email immediately recognizable. CTA: The CTAs use the brand’s colors, which also happen to stand out in this email format. They are simple yet effective and they don’t obstruct the user. Example #3: New Darlings Blogger Newsletter Subject Line: EARLY ACCESS: Shop the Canyon Collection! Here we have a highly visual email newsletter from New Darlings giving subscribers the unique chance for early access to the new collection. Let’s delve deeper, shall we? Copy: The headline of the email immediately informs readers that they get early access to a new collection of clothes. The main body of the email copy is warm and personal, trying to make an emotional connection with subscribers. While it’s not short, it plays a crucial role in showing why users have to check out this new collection. Design: The email newsletter design is simple with an emphasis on the visual side. The bloggers use their own images to make it even more intimate. Also, the color of the font is aligned with the setting of the visuals (i. e desert) to create a beautiful balance. CTA: The CTA may not be unique or original, yet the message is clear and simple (i. e. , shop early). The addition of a password to “unlock” the early access adds to the exclusivity of the products. You need to act fast to have them before the rest of the world. Example #4: The New York Times Publisher Newsletter Subject Line: Limited time offer: €0. 50 a week. Here we have a publisher newsletter example from the well-known New York Times featuring a limited-time offer. Let’s see what works. Copy: The email newsletter has a minimal copy that serves the purpose of highlighting the benefits the reader will receive. Subscribers are given the “solution” to their need of getting informed on a regular basis. ‘Limited time offer’ appears 2 times to add urgency to the message. Design: This is a prime example of unique color formatting. All three colors blend beautifully and create a nice contrast. Moreover, the main message is in white background, which makes it easier to read. Finally, the reader immediately understands what this is about since after the header we have a nice ‘limited time offer’ block. Overall, this is an easy and effective way to make newsletters. CTA: The CTA button is big and obvious, so it serves its purpose well. The contrast with the background is excellent and the wording of the CTA is in agreement with the message of the email (i. e. , proceed to checkout since this is a great value proposition you shouldn’t miss). Example #5: Zillow Real Estate Email Newsletter Subject Line: Excited? Overwhelmed? Worth it? Here we have a real estate email newsletter by Zillow, aiming to familiarize subscribers with the brand and get them to try their services. Copy: The brand employs short and engaging copy to lead readers towards the CTA. Through the well-crafted copy, the company aims to take the stress off the readers’ shoulders and encourage them to take action. That’s something that they achieve from the spot-on headline. Design: This email follows the inverted pyramid model, with the email building up to the CTA. The branding element is clear and the visuals used are aligned with the purpose of the email. CTA: As you can see, the CTA button is in a different color in order to stand out. Moreover, the company uses encouraging language to persuade users to take action. You could even say that the CTA is the logical answer to the subject line (which poses a few deliberate questions). 3 Free Newsletter Templates to Use Right Away In the previous section, we saw a few successful email newsletter examples to inspire you and get you started. Now we are providing you with 3 exciting newsletter templates that you can use for free in Moosend’s newsletter creator. Of course, you can access our full arsenal of email newsletter templates by signing up for a free account here. If you’re as eager as I am right now, read on! Template #1: The Promotional Newsletter Template Being able to send an engaging promotional newsletter, either for your website launch or for your product/services, is an essential part of every successful email marketing strategy. To do that you need a marketing ace, which in this case is a well-crafted template customizable to suit most newsletter needs. At the top of the template put a catchy headline that draws the readers in and creates the need to find out more. Below add a supporting email copy that encourages and leads the reader towards the CTA. As you can see, the email follows the inverted pyramid model that attracts attention without tiring the reader. This template is ideal for most kinds of newsletters because of its simple format and adequate spacing between different elements. It also gives you the opportunity to feature resources from your company blog, thus bringing traffic to your website and helping you nurture your leads. Finally, the color palette employed makes the important parts of the email, such as the CTAs, stand out. At the bottom, be sure to add links to the social media icons, so that your audience can follow and engage with your brand's content available there. This could also help you create social media groups where your customers can hang out and share their knowledge and opinions about your product/service. The one-click unsubscribe button at the bottom ensures that you maintain a healthy email list and people don't flag your emails as spam. Use this template Template #2: The Online Event Promotion Template Promoting your business through online events, webinars, and conferences is very important to grow your business. This template saves you the time and effort of having to design it from scratch. The overall design is based on the contrast of black and white, with CTA buttons that immediately catch the reader’s attention. Craft a catchy headline and emphasize the value of attending in your main email copy. Then, customize your CTA according to the type of event you’re having. It shouldn’t be a hassle to add the necessary details to this pre-made template, and the result you’ll end up with will be definitely worth it! Pro tip: You can easily integrate a countdown timer in this template and add urgency to your campaign. Just drag and drop a “Timer” Element and set the date you want it to expire. Overall, the simplicity of the design makes this template digestible and fun to engage with, something which is necessary to achieve high click-through rates. You can test out its effectiveness yourself by signing up for a free Moosend account. Hop into the Editor Template #3: The SaaS Email Newsletter Idea If you want to increase brand awareness or showcase how your product/service solves your subscribers’ pain points, use this template to create your newsletter. It employs a friendly and relaxed style, utilizing nice colors and bright CTAs. It also offers you the opportunity to add social proof (“see who trusts us”) in order to build trust with your audience. You can follow the template and add a real-life image of your offices, thus humanizing your brand. The CTA encourages people to “see” the people behind the company. Be sure to showcase your company’s strong points or intrigue people to check how your service is better than your competitors and how it applies to their pain points. The overall style of this template sets the tone for interesting content to follow on your landing pages. Customize this template Looking For A Newsletter Maker? You’ve got your checklist, successful examples to get inspired on how to create a newsletter, and a ton of ideas about how to apply what you’ve learned to design a professional-looking newsletter for your business. As they say, strike while the iron is hot! So go ahead, pick the tool that suits your needs, and design away! If you want a tool that you can start using right away without much hassle while delivering amazing and responsive newsletters, check out Moosend by signing up for a free account. No strings attached! Frequently Asked Questions (FAQs) Here you are going to find the most frequently asked questions we’ve been getting regarding how to create a newsletter. Q1. How to Design an Email Newsletter? First, decide which email provider you’ll use. Then, select one of the available email templates and customize it to suit your needs. Craft an engaging subject line, write your copy, pick relevant visuals, add your brand logo and colors, and finally design your CTA. Q2. How to Name a Newsletter? Crafting a unique newsletter name is essential for brand awareness and connection with your audience. The name of your newsletter has to be short and simple to make it memorable. Think of words relevant to your content or make a pun/wordplay. The name could also include the frequency of newsletters (e. g. , The Weekly Dispatch). Q3. When Is the Best Time to Send a Newsletter? The best time to send an email newsletter according to data is between 9 and 11 am. An alternative time slot that works well is 1-2 pm, as numerous consumers have their lunch breaks. Q4. What Is the Best Day to Send a Newsletter? The best day to send an email is Thursday. Moreover, Tuesday seems to be a close second. On a more general note, data suggests that sending email newsletters during the middle of the week yields the highest open rates. Q5. Are Newsletters Still Relevant? Yes, email newsletters are still relevant. Now more than ever, consumers expect personalized experiences that are tailored to their needs to be delivered to them when they need them. Newsletters are a direct digital marketing channel to achieve this. Q6. What’s the Best Newsletter Maker? There are several great newsletter creators out there, but Moosend stands out from the rest due to its intuitive drag-and-drop editor, variety of ready-made templates, and freedom to test out and use. For a detailed rundown of the best email newsletter tools, check this list. --- ### What Is A Headless CMS? All You Need To Future-Proof Your Business In 2025 [+ 5 Solutions] > Want to power up your content management and deliver your content to multiple sources at once? Headless CMS is here to make it possible! - Published: 2021-05-14 - Modified: 2025-02-12 - URL: https://moosend.com/blog/headless-cms/ - Categories: Website - Tags: Content Marketing - Levels: Advanced, Intermediate What is a headless CMS? Is it the hero of your content or a headless horseman chasing after you? Content management is and will be one of the most important processes of every company that wants to create a successful content strategy and improve its customer experience (CX). I’m sure you're already familiar with traditional content management systems (CMSs) like WordPress and Drupal. But how does headless software differ from them? Well, headless CMSs are a response to the new IoT (Internet of Things) era and the need to deliver content on multiple devices simultaneously, as well as improve digital CX. Today, we're going to take a look at what this new system is, its benefits, use cases, and 5 CMS platforms to consider. Need to update your memory first? Then feel free to head to the CMS FAQ section before we begin! What Is A Headless CMS? A headless CMS is a content management system that organizes content without the help of a frontend presentation layer, i. e. , your website. The lack of a “head” allows you to choose different outputs (websites, mobile apps, etc. ) for your content with the help of an Application Programming Interface (API). This enables a seamless content display across different devices. In a nutshell, headless architecture doesn't focus on the display methods but on content delivery and storage. Here’s a simple depiction of an API-first system: Source Headless CMS API Types Of course, we can’t move on without explaining more about API and the types associated with headless content management. As mentioned above, API is an Application Programming Interface that allows two apps to access data and work together. APIs are everywhere. For instance, the Twitter Ads API allows marketers to promote their social accounts and create targeted social ads to reach their audience. Now, since their use is so broad, we’ll focus on the two API types related to headless systems: REST API REST stands for Representational State Transfer and is a set of constraints that follows a specific architectural style. This conformation allows REST API to interact with RESTful services. When implementing this pattern, a client makes a transfer of the representational state of a data set. More specifically, the info is delivered through HTTP (Hypertext Transfer Protocol), taking the following formats: JSON (JavaScript Object Notation) PHP (Hypertext Preprocessor) XLT (Microsoft Excel Template) HTML (HyperText Markup Language) Python Plain text Out of all, JSON is the most commonly used format for transferring resource representations to an endpoint. This is due to its readability and straightforwardness, as well as its cost-effectiveness and parsing speed. GraphQL API GraphQL, on the other hand, is an open-source data query API language developed by Facebook. This language came as a response to the less flexible RESTful applications, allowing you to save bandwidth. More specifically, the language lets you fulfill queries, offering a simple representation of the information in your database. This way, you can easily ask for the data you need and get back relevant results: Source If you want to know more, make sure to check this GraphQL example by Github, introducing all the core concepts of the query language. Headless CMS Vs. Traditional CMS: Overview Before we take a more thorough look at their differences, let’s see a simple comparison table of these two content management systems: Headless CMS Traditional CMS Devices Unlimited Limited Workflow Agile (iterative) Waterfall (linear) Hosting Cloud-based In-house Backend System Microservice Monolithic, coupled Scalability Content can be shared easily Difficult to scale Performance Faster and more secure due to the lack of frontend Traditionally slower and more vulnerable Cost Additional implementation costs Fixed price (including hosting) Monolithic CMS Traditional or “monolithic” CMSs like Drupal are web development applications that enable content creators to publish text and images on web pages. In essence, these content management apps (CMAs) are “coupled,” meaning that they have everything you need to connect the database (body) with the presentation layer (head). Consequently, they take the hassle out of updating content through HTML or FTP (File Transfer Protocol). Monolithic CMSs are great for individuals, marketers, or business owners who want a simple tool to manage their site from a single place. While traditional CMSs focus on creating content for a single website, modern systems have developed various plugins to give users the ability to share their content on other devices. Headless CMS Headless CMSs, on the other hand, focus on the content repository (body). This means that they will store data but won’t display them like traditional systems. This gives web developers more flexibility, allowing them to use their favorite tools and programming languages without any limitations. Compared to traditional systems, headless systems are perfect for publishing content on multiple platforms simultaneously, keeping the content responsive. What About Decoupled CMSs? When we talk about headless CMS, the term “decoupled” also comes up. So is a headless and a decoupled CMS the same thing? Even though they have some similarities (database, API delivery, etc. ), a decoupled content management system has the power to author content and present a formatted version of it to an end-user. To put it simply, a decoupled CMS combines the flexibility of headless systems and the ease-of-use of monolithic CMSs. While you might think that a decoupled content system is perfect for content creation, choosing a headless CMS has more pros than you think. Let’s take a look! Headless Content Management Benefits Of course, every system has its advantages and disadvantages. Here’s what you need to know before choosing a headless CMS platform: The Pros Seamless content delivery on multiple platforms. Better omnichannel marketing approach. Increased functionality. No need for templates and themes. Frontend flexibility for you and your developers. Ability to improve your digital customer experience. Manage and maintain your backend system more easily. Increased content scalability. Alignment with modern enterprise architecture principles. The Cons More complex than traditional CMSs. Not as many personalization options. More expensive in terms of development and infrastructure. No content visualization for content editors and creators. As you can see, a headless CMS has its strengths and weaknesses. At the end of the day, though, it’s up to you to explore your options and make the final call. Headless CMS Use Cases & Examples Now that we found out about the pros and cons of a headless content management system, let’s see some use cases and real-life examples of companies using it: Retail Brands To promote your retail store successfully, you need to provide customers with seamless digital experiences. To do it, retail brands have to select the right tools to make it possible. A headless CMS will help retailers with multiple websites and web apps achieve growth in the competitive retail landscape. Now let's see how a major brand did it! Example: L’Oréal L’Oréal aspired to be the #1 digital beauty brand in the world. To make it happen, they got their hands on Sitecore's Experience Platform (XP). According to a case study, out of its 3,000 websites, only 20% generated traffic. To fix this, they launched the "The Website Factory" to manage their websites, improving the way they organized and deployed content. The result? They increased their loading time from 10'' to less than 3''! Implementing these changes was a big step for L’Oréal that not only increased their loading speed, but also managed to achieve scalability in a cloud-based environment, improve their digital experience, and re-invent their marketing strategy. Ecommerce Stores Headless CMS has also found its way into eCommerce territory. From bridging the commerce stack with promotional content to establishing a direct line of communication with all your APIs, headless CMS enables business owners to create powerful online stores and apps. Investing in headless eCommerce will also help you deliver better customer experiences, taking advantage of localization, personalization, and marketing automation software. If you are serious about turning your eCommerce website into a major conversion channel, sign up for a free Moosend account and streamline your efforts with smart AI-powered tools! Example: IKEA Place IKEA Place is an Augmented Reality (AR) application that allows users to virtually place 3D models of items found in IKEA’s catalog: The company's AR app is a prime example of using a headless CMS and an eCommerce platform to change the way customers experience and buy products. Improving their experience with advanced technology can really work miracles, don't you agree? Websites According to statistics, 46% of online users won’t revisit slow websites, and when I say "slow" I mean those taking more than 4 seconds to load. To reduce site abandonment, you need to make your loading time as fast as possible. Not only that, but you should also improve your security to provide a great customer experience. Investing in a headless CMS will help you solve both issues. Let's see how the following organization did it! Example: Spectrum Health Lakeland When Spectrum Health Lakeland decided to redesign its website, it had speed, responsiveness, and security in mind. Choosing a headless CMS enabled them to turn their website into a safe place for visitors and patients alike. After the implementation of a headless system, Spectrum ended up with a high-performing website that looked nothing like the old one. Services/Products Businesses that want to update their products and pricing in real-time can utilize headless systems to provide a seamless experience to their customers. Similarly, SaaS companies can also use such systems to establish links between products, videos, and blog posts. This way, they can improve the searching process and allow users to find what they are looking for more quickly. Example: Spotify Spotify is one of the most popular music streaming services out there. To step up their game, they created their Spotify. Design page using Gatsby, a static site generator, and Contentful's CMS. 5 Headless CMS Solutions To Consider If the above examples were convincing enough, and you decided to give headless architecture a chance, your next step is to find a great CMS platform. Below, you’ll find some great options to get you started! Let's explore them: 1. Sitecore - Full-Featured CMS Platform Sitecore is an industry-leading digital experience platform (DXP) with enterprise-class search functionality. The software features four core products: the Sitecore Experience Platform, Experience Commerce, Experience Manager, and Content Hub. You can utilize the platform to manage different websites and landing pages, allowing you to use a common codebase for all. On top of that, the intuitive content authoring tools are perfect for designing and editing. What’s more, you can build solid customer/business relationships using personalized customer data, localization, and Sitecore’s Experience Database (xDB) to nurture your audience with real-time recommendations. Finally, when it comes to integrations, Sitecore makes it easy to connect your APIs and third-party apps like your CRM, marketing automation tool, and more. Pricing Sitecore’s pricing depends on your monthly visitors, concurrent users, and add-on modules. You can choose from a Standard for up to 2M visits/year, a Corporate for 12M visits/year, and an Enterprise for up to 240M/year. For more information, you can contact the sales team for a demo. 2. Prismic - SaaS Headless CMS Solution Prismic is another headless CMS platform that offers a visual content editor for your business. The system will give you the freedom to use your favorite tools, framework (Node, React, Next, etc. ), and programming languages. On top of that, you can design custom content types and create reusable fields (Slices) to match your design and personalize your experience. Prismic will provide you with REST, GraphQL, and SDKs (Software Development Kits) to make the most out of the software. The global content delivery network (CDN) will smooth out your experience and let you focus on what matters most. To optimize your images, the tool has collaborated with Imgix to improve your loading speed. All in all, Prismic is a great choice offering numerous localization options and integrations with popular apps like Magento and Shopify. Pricing Prismic has different plans for small teams including the Free, Starter, and Small Plan. For organizations, paid plans start with the Medium at $125 per repository billed monthly. 3. Contentful - API-First CMS Service Contentful is an API-driven CMS platform that offers you a rich-text editor and RESTful API to manage your content and digital assets more efficiently. More on the APIs, the service gives you control over your content through the decoupled architecture. Its robust caching methods also integrate with external CDNs for better loading speed. To increase your productivity, the CMS lets you customize your UX to simplify content authoring. Another useful feature is its content modeling options, allowing you to design content for multiple channels and keep everything organized. Overall, Contentful offers some great features, enabling you to integrate your tools for better content creation and management. Unlike some Contentful competitors, which may have more rigid structures or limited API flexibility, this platform provides a more adaptable and scalable solution for developers and businesses alike. Pricing Contentful is free for developers who want to start personal projects. For more, the tool has a Team paid plan starting at $489/month. A custom Enterprise plan is also available. 4. Magnolia - Headless CMS Platform Magnolia is an open-source CMS solution with a friendly interface and an array of features to manage your content. The software will give content editors all the freedom they need to work independently from programmers. On top of that, content creators can benefit from the WYSIWYG (What You See Is What You Get) builder to modify SPAs (Single Page Applications) built with Vue, Angular, or React. This way, you can change your content to improve the digital customer experience. The CMS also lets users integrate the platform with their favorite tools through REST API. And to streamline your efforts, you can connect the system with external software like marketing automation, eCommerce platforms, and analytics. Pricing Magnolia offers a demo and a trial that you can use to try out the software. For more information about their features and pricing, you need to contact their sales team. 5. Agility - API-Driven CMS Software Last but not least, we have Agility CMS. The platform markets itself as a solution that offers the best of both worlds; headless CMS features and content authoring tools. The software will equip you with page, sitemap, and module management tools to keep everything organized. Furthermore, the CMS offers a variety of developing and publishing tools like content sharing, scheduling, and workflow management to keep everything on track. Lastly, the CMS solution integrates with a plethora of third-party applications, including CRMs, external databases, video tools, eCommerce platforms, and more. Pricing Agility offers a free Developer plan, pro trials, and a demo for you to check out. Then, pricing starts with the Business Plan at $610/month, the Pro at $1,220, and the Enterprise at $2,500+. Frequently Asked Questions (FAQs) Having trouble with headless CMS terminology? Here are the things you need to know: Q1. What Is a Content Management System (CMS)? A CMS is a tool that lets you create, organize, and distribute digital content. The three types of CMS software available to developers and businesses are open-source, proprietary, and SaaS (Software-as-a-Service) CMSs. Famous CMS examples include WordPress, Sitecore, and Drupal. Q2. What Is the Internet of Things (IoT)? The Internet of Things (IoT) describes a system of interconnected physical “things” (machines, objects, people) that have the ability to exchange data with other systems without any external assistance. Q3. What Is Frontend Web Development? To put it simply, frontend refers to everything that a user can interact with and change. A common frontend example is the visual parts of a website that visitors can see, i. e. , the user interface. Q4. What Is Backend Web Development? Compared to frontend development, the backend is everything happening behind the scenes, i. e. , what the user doesn’t see. The backend of a website usually includes a database and a server. Q5. What Is a CMS Architecture? CMS architecture is the combination of all frontend and backend processes within a content management system. The person responsible for its implementation is called a CMS architect. Q6. What Is a Headless Architecture? With the term “headless” we describe a CMS architecture where the content authoring part exists within the backend. In this system, there’s no frontend to display the content. Q7. Who Uses Headless CMSs? A headless system is perfect for those who have websites using JavaScript frameworks like Vue. js, React, or Angular, mobile apps, or use static site generators like Gatsby. Some of the most popular industries using them include healthcare, eCommerce, online retail, agencies, SaaS, and online media. Q8. Are Headless Systems Secure? Compared to traditional CMSs, headless systems offer improved security as the backend and frontend are separate. Additionally, API-first systems already utilize advanced security practices to avoid cyber attacks (usually DDOS). Q9. Can I Use a Traditional with a Headless CMS? Yes, but for you and your developers to do so, specific APIs are needed. While this “collab” might initially keep you away from migration costs, if you want to ace your content management, you’ll eventually need to migrate. Embrace The Future Of Content Management Content is not only the king but the whole royal family combined! Unifying your data into a single content hub will help you distribute it more efficiently on multiple platforms simultaneously. And since customers need more seamless experiences, leveraging headless CMS is the perfect way to future-proof your business and get ready for the new omnichannel era, where accessibility and reusability are a must. Also, to be one step ahead, make sure to empower your marketing stack with all those amazing tools that will bring you one step closer to success! If you haven’t tried Moosend, now it’s the perfect time to do it! Sign up for a free account and get one step closer to future-proofing your business like a true hero! --- ### Digital Marketing: Strategy Guide From Scratch [2025] > Ready to kick off your digital marketing game and see your business thrive? This guide will show you what you're looking for. - Published: 2021-05-10 - Modified: 2025-01-21 - URL: https://moosend.com/blog/digital-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Want to learn more about digital marketing but don’t know where to start? Read this extensive guide to crack the code, and get ready to see your sales rising! Consumer behavior has changed rapidly over the years. A significant number of buyers is increasingly shifting towards eCommerce stores and online purchases, turning digital marketing into a must for business owners. More specifically, in 2020, 80% of consumers globally shopped online, a percentage that was vastly affected by the COVID-19 pandemic. Also, additional stats show that this trend will last over time, with the pandemic accelerating the switch to online shopping by five years. Suppose you’re a business owner or marketer with little or no experience attracting and enabling customers to complete their purchases online. In that case, it’s normal to feel overwhelmed by those numbers. No need to worry, though! There are many options out there for beginners and pros to help you start your internet marketing efforts. Read on to find out more! What Is Digital Marketing? Digital marketing - also known as online or internet marketing - describes the marketing initiatives businesses introduce to promote their services and products online. Those actions aim to target consumers with products/services that will provide solutions to their pain points. Digital marketers have lots of aces up their sleeves. Some of their techniques drive organic traffic; users can land on your website through search engines without you paying for those results. Search Engine Optimization (SEO) is such a method. You can also acquire paid traffic with solutions like Pay-Per-Click (PPC). For instance, your business can create targeted paid ads to bring more potential customers to your website. We’ll elaborate on these different tactics extensively below. Inbound Vs. Outbound Marketing Methodology The digital marketing spectrum has both inbound and outbound aspects. As inbound marketing, we define the methods that aim to bring customers to your website through sources like blog posts or social media updates and nurture them over time. With the proper marketing outreach, consumers interested in your services will start interacting with your brand and finally turn into loyal customers. On the other hand, in outbound marketing, a marketer or sales representative reaches out to potential customers without necessarily knowing if they’re already interested in what you offer. Cold calling is one of the most common outbound methods. Sales reps can also utilize email or mobile messaging apps for the same purpose. Source The various practices we’ll discuss below belong in the inbound category. They promote a more customer-centric marketing approach, targeting consumers or potential buyers at the right place or time, with higher chances of converting down the road! Why Do You Need Digital Marketing For Your Business? Here are some of the top benefits of online marketing for businesses: It Increases Brand Awareness and Customer Engagement As mentioned above, digital marketing helps you boost your brand awareness and acquire new leads and prospects. Once they start interacting with your brand, you can make them stick with you by providing special offers or helpful resources. Moreover, with the right digital assets, such as email marketing, you can communicate consistently with customers and prospects. Inform them about your latest products or deals, and keep your relationship warm and steady. It Boosts Brand Visibility Across Marketing Channels By creating an omnichannel marketing experience across different channels, you can interact with consumers no matter what platform they use. You can invite them to your website and social media profiles or reach them by email or SMS to tell them about a new product they can’t miss. With consistent brand visibility, you remind your prospects that you’re always there for them, ready to provide them with the best solutions. The more they see your brand assets, the higher the chances they’ll remember you for long. Keep in mind that we all run into loads of information online daily, and it’s easy to get lost in this endless ocean. So make your outreach and messaging consistent and unique. It Helps You Reach Your Target Audience With specific techniques like paid advertising or search engine optimization, you can display your product or service to people who need it. These techniques are “value for money” as they target your so-called buyer personas. A buyer persona is an ideal customer for your business. By shaping and analyzing this figure, you can grasp what they need and create the best marketing and content experiences for them. Source And ultimately, by optimizing your site and digital ads with the traits of your buyer personas in mind, such as age or profession, you will maximize your sales! It Is Easy to Track and Analyze In digital marketing, you can set tangible marketing KPIs (Key Performance Indicators) for each channel you use to analyze results efficiently. For example, with tools like Google Analytics, you can collect and interpret data to reach safe conclusions about the success of your campaigns. There are additional tools that offer data analytics and reporting capabilities, too. For example, Moosend is an email automation platform offering custom report and analytics features that enable users to monitor their email campaigns. Platforms like this can save you lots of time, money, and energy if you use them wisely. B2C Vs. B2B Online Marketing Approaches In most cases, a business-to-customer (B2C) approach is different from a business-to-business (B2B) marketing strategy, depending on the product or service you wish to promote. Source In B2C, the customer journey is more straightforward. If you manage to bring buyers to your site and offer them a unique user experience (UX) with glossy product web pages and a quick path to the shopping cart, you’ll probably convert them soon. By using social media, email, and SEO practices cleverly, you can reach prosperity! However, in B2B, especially in SaaS companies, the buyer’s lifecycle follows a more complex pathway. Your website leads will probably look for content and resources, sign up for demos and webinars, and schedule meetings with the company’s sales team before purchasing. In such cases, you’ll need to place more digital arrows in your marketing quiver. For example, you can invest in content marketing, paid digital advertising, and SEO to successfully move your leads down the funnel. 9 Different Digital Marketing Types: Description & Examples Below, we’ve listed some of the top-tier practices that can help your business grow. Let’s start: Digital Marketing Options: Email marketing Search Engine Optimization Social Media Marketing Content Marketing Paid Advertising Affiliate Marketing Referral Marketing SMS Marketing Website Optimization 1. Email Marketing Emails are one of the best digital marketing solutions for both beginners and pros, especially for eCommerce. Here is why: 59% of consumers have stated that marketing emails affect their purchase decisions, with 50% buying straight from emails at least once monthly. As you understand, setting up an email strategy is a big deal. Here are some different email types you can send to customers: Transactional: Automated emails triggered after a customer’s specific action, e. g. , sign-up. Newsletters: Latest news and product updates, e. g. , upcoming features. Abandoned cart emails: Reminders to shop items left in the shopping cart. Promotional: Discounts, offers, and special deals for customers. These emails will gradually enhance customer engagement and retention and give your sales a good boost. Top Elements of Great Emails To create successful email campaigns that will attract the viewers’ attention, you’ll need: A catchy subject line A simple and beautiful design Clear copy that entices the reader CTA buttons that convert Here is a fantastic example by Tupperware: Source Apart from these essential email elements, certain methods can power up your email marketing success. Through list segmentation, you can divide your subscribers into different email lists based on several criteria. For example, where they are in the sales funnel or even their demographics. Segmented lists lead to more personalized customer experiences, which can benefit your brand dearly. You can also use extra personalization techniques, such as adding your customers’ names to subject lines to draw their attention. Keep in mind that buyers favor personalized marketing. More specifically, 91% of consumers stated that they are more likely to buy from brands that provide relevant offers. But how can you manage all these processes with flying colors without extra effort? With an email marketing platform like Moosend or Mailchimp, you can create beautiful automated campaigns to increase your revenue and monitor key metrics such as open and click-through rates. Looking for an email solution? With Moosend, you can create personalized email campaigns with ready-made templates and track their progress with analytics and custom report features in simple steps! Try it for free For more tips, feel free to read these best email marketing practices. Plus, if you target companies, find out how to build a B2B email marketing strategy for winners! 2. Search Engine Optimization (SEO) In many cases, consumers will discover your brand through an ad, a recommendation, or while scrolling through social media. But what happens with consumers who casually search for information about products or relevant information on search engines? Numbers have spoken: 80% of significant purchases start with online research - even though the purchase can also happen in a store. Google is the leader in the market share (including Google Images), followed by YouTube, which Google also owns. As you can understand, the higher your website and content appear on search engine results pages (SERPs), the more your opportunities to increase brand awareness and acquire new leads. But how can you make this come true? Here is where the search engine optimization (SEO) magic starts! SEO is the optimization process that aims to increase the quality and quantity of your traffic organically - aka for free. SEO can be a little complex for digital marketing newbies. That’s why businesses that want to reap its benefits prefer to hire or partner with a strategist to own the project and bring the best possible results. SEO: The Absolute Basics Here is the bigger picture about SEO: Source On-Page SEO is about your website and how you can boost it to rank higher on search engines. You can achieve that by using high-volume keywords and creating content that answers your target audience’s questions. In contrast, Off-Page SEO is traffic generated by external sources in the form of backlinks. If external sites with high authority start linking to your content, the search engine crawlers will identify that your content is valid and boost your rankings. And finally, technical SEO refers to your backend structure and site index that can impact the loading time of your pages and how search engine crawlers “read” your content. For example, broken links are a bad quality sign. SEO professionals usually tend towards tools such as Ahrefs and Moz to monitor these processes in one place. If you want to learn more about search engine optimization, start with this excellent beginner’s SEO guide by Moz. 3. Social Media Marketing Look at these impressive social media marketing stats: On average, 3. 5 billion social media users are daily online, and 54% of users research products on social media. Overall, social media shapes consumer behavior in diverse ways. People follow the brands they like, interact with their content, and learn about their products. Plus, consumers often turn to their favorite influencers on social media for product reviews and recommendations. And since social media can boost brand awareness and drive purchase decisions in multiple ways, it’s crucial to explore this digital marketing territory. By posting on impactful platforms like Facebook or Instagram, you can obtain followers and transform them into potential customers. Finally, there are options for both organic and paid acquisition. Source Well-known social media platforms Here’s is a list of the most frequently used social platforms that can affect buyers’ decisions massively. Each of those platforms has its unique assets and rules: Facebook LinkedIn YouTube Twitter Instagram Snapchat TikTok Pinterest Facebook, LinkedIn, YouTube & Twitter Facebook has 1. 84 billion active users and hosts over 200 million businesses globally using its marketing tools. Marketing professionals utilize it to promote brand awareness and drive audience engagement through shares, likes, and other reactions. The most potent weapon of this platform is Facebook Ads. It enables you to create highly targeted paid campaigns and direct users straight to your website. See this example by Semrush: LinkedIn is a professional social media network and one of the best platforms for B2B. Companies use it to form strong relationships with customers and partners, aiming to increase engagement and retention. You can also create LinkedIn ads in simple steps. YouTube is a leading social media website with more than 2 billion monthly users and is used for video marketing. You can upload videos such as product reviews and tours, customer testimonials, or interviews that will attract potential customers and make them trust you. Marketers also share creative promos to entice the audience, as Cadillac recently did: You can also run video ads on YouTube, and for more organic outreach, apply YouTube SEO rules. Twitter has 126 million daily active users, and its biggest asset is real-time information. Apart from brand awareness and ads, Twitter helps businesses listen to customers and engage with them actively on the spot. That’s why it’s great for customer support, too. Here’s a Twitter post by The School Of Life that aims to attract and engage followers organically: Instagram, TikTok, Snapchat & Pinterest Instagram has become one of the most visited sites that can affect consumer behavior. It’s the best platform for product-led businesses, with 25 million companies already using it. Instagram is also great for influencer marketing. Its Shop button allows social media users to search for products and find out more about them. Plus, it’s a site that reinforces user-generated content, so your business can benefit from word-of-mouth marketing. Learn more in this Instagram marketing guide. TikTok and Snapchat are famous among younger audiences such as GenZ and perfect for B2C that want to advertise their products more creatively. Moreover, they’re both ideal for raising brand awareness and leveraging user-generated content. For more info, tune into this Tiktok guide and read our Snapchat for business insights. And finally, Pinterest is the best solution for visual advertising that can inspire potential customers and bring them over to you if you match! Look at Sezane’s example: Ready to create a social media marketing strategy that will boost your sales? Then, go get 'em! 4. Content Marketing Content marketing is the art of creating valuable and relevant content for your target customers to attract, convert, and retain them. And this digital marketing practice seems to work pretty well, as consumers highly appreciate brands that craft great content, according to the stats below: Source The most common content types that can shape customer opinion and demand are: Blogs posts E-books Infographics Podcasts Case studies/Reviews User-generated content Whitepapers Influencer content Content Across the Sales Funnel Your content should aim to educate and nurture prospects at each stage of the sales funnel. For example, at the awareness stage, consumers interact more with blog posts and infographics. At the consideration stage, they may turn to case studies. So when creating new content, consider what your customer will gain from it, how it will make them trust you more, and what you want to receive in return. For example, do you want to obtain new leads through a new content piece? Then you can let visitors access it via email - which is the famous lead magnet. Remember that your ultimate goal is to move those leads down the funnel. To achieve this, it’s vital to make your content accessible to people who will search for it. But how? First of all, ensure that it's easily reachable for your online visitors. You can also share your content on social media and drive traffic to your website organically. For example, Headspace is a mindfulness app with a great social media approach, sharing blog posts with relevant content to engage existing customers and nurture potential ones: And last but not least, a good SEO strategy will help you get on the top of search engines for business-relevant queries and bring fresh leads to your site. More specifically, 89% of companies rely on organic search as their top content distribution channel. To learn more about how to nail your content strategy, read our step-by-step content marketing guide! 5. Paid Advertising Οrganic traffic can be a perfect lead generator, but it has a con; you can’t ensure that all the leads you obtain are high-quality. Plus, the Google algorithm changes so fast that you might end up with a lower ranking than a competitor, losing valuable website traffic and prospective customers. This is what paid advertising aims to tackle. Through paid ads, you have better control over the traffic you get and its value for your business. Let’s see an example: You’re looking for airplane tickets to travel to London. You type on Google “cheap flight tickets to London. ” Here are the first page results: These SERPs result from paid ads created via Google Ads, previously Google Adwords. So search engines like Google or Bing allow you to pay to showcase ads for specific search terms. Considering that 63,000 queries get processed by Google each second, you can understand how powerful Google Ads can be for your business. One of the most popular paid ad types is PPC, which stands for Pay-Per-Click. In this case, the business pays a predetermined amount for every click the ad gets. Another advertising model is CPM (Cost Per Impression), where the company pays for every thousand impressions they receive. In the social media section, we talked about social media paid ads. They are also a great source of website traffic, and they allow you to create highly targeted campaigns in simple steps. Here is an example TalentLMS on LinkedIn: About Display Ads Another paid digital marketing asset is Display ads, the visual ads you can run into while surfing the internet on different web pages that mimic traditional billboards. These ads are also used for retargeting so that you can bring people who have already searched your website back to it. Here is a banner ad by Moosend: Overall, a successful ad should contain your logo and brand colors, have an attractive design, clear copy, and a CTA that converts. Also, creating a consistent experience across channels will make it easier for visitors to remember who you are! Tools like Design. com can help you design logos in minutes with no designing experience. Finally, influencer marketing is another type of paid advertising. Companies partner with influencers who impact their audience to promote their products through their platforms. Instagram, for example, is an excellent platform for influencers. They promote your products to their followers through creative posts or stories. Plus, the Shop button helps consumers find advertised products in a flash. Find here a comprehensive digital paid marketing guide that will resolve your confusion around digital ads. 6. Affiliate Marketing Another way to utilize internet marketing to boost your sales and brand awareness is affiliate marketing, built on revenue sharing among businesses. So what exactly is it? In this sales model, a business pays a commission to another company or professional - e. g. , a blogger or publisher - when they successfully promote your product to their audience. In most cases, affiliates receive a percentage of the product sales or a rate per action, such as referred sign-ups. You can track those conversions with the use of affiliate links. What are the benefits of affiliate marketing? Have a look: Low risk, low cost: Since affiliate marketing is performance-based, you pay only for what you get, so it’s a cost-effective solution compared to other paid ad models, like PPC. Increased brand awareness: When you gain visibility on other trustworthy sites, you can increase your awareness and website traffic, even if your visitors don't convert for now. Access your target audience: By liaising with affiliates from your niche market, you raise visibility to potential consumers. Long-lasting partnerships: A well-tuned affiliate program will allow you to network with trusted partners and form relationships that last with market leaders. To create a successful affiliate program, make sure to give the right incentives to your partners so that they promote your products in the best possible way. Look at Amazon’s invitation to potential affiliates for inspiration: --- ### 13 Email Drip Campaign Examples To Steal Today > Use our coming soon landing page templates to announce a new feature, app, or for any other announcement. - Published: 2021-05-10 - Modified: 2025-05-07 - URL: https://moosend.com/blog/drip-campaign-examples/ - Categories: Examples, Marketing Automation - Tags: Email Marketing - Levels: Beginner Wondering how to get more out of your email marketing and drip campaigns? Wonder no more! We've compiled and analyzed 13 email drip campaign examples to fuel your inspiration and get more sales by doing less! A drip campaign’s primary goal is to nurture subscribers, deliver highly relevant emails to convert them, and, essentially, meet them at every step of the sales funnel. If you’re looking for a tool to create effective drip campaigns while having the ability to engage with your new leads and manage your email list, check out Moosend + this amazing template from Monday. com! What Is A Drip Campaign? Drip marketing is an email marketing strategy composed of multiple automated emails sent out at specific times and dates. Your new subscribers usually start receiving these emails after signing up through your newsletter signup forms. Then, they will receive your emails in a timely fashion until the campaign ends. The unique thing about drip campaigns is that they aim to anticipate and follow the user’s actions through automated workflows. For example, if someone just subscribed to your newsletter, you could have a sequence send a welcome email and after 2 or 3 days deliver the most popular content on your blog. Effective drip campaigns will help you achieve consistent growth and automate time-consuming, demanding, or delicate manual tasks that otherwise could incur mistakes. So, they make your email marketing a lot easier! Why Do You Need A Drip Campaign? In the previous section, we saw the definition of a drip campaign. Now let's see what makes these campaigns so unique and the benefits they offer. An email drip campaign is perfect for: building your list and turning subscribers into advocates through lead nurturing campaigns automating time-consuming tasks segmenting your target audience into more targeted groups based on user actions restoring your revenue through renewals, abandoned cart campaigns, etc. increasing brand awareness humanizing your brand If you have no idea how to come up with a drip campaign for your business, then you're in luck. Below, you'll discover some of the best drip campaign examples to help you come up with your email templates. As to how you can implement a drip campaign, you need the power of marketing automation. Marketing automation allows you to set up your email campaigns and schedule them. So, if you haven't registered to Moosend yet, you can sign up for a free account and start sending unlimited email campaigns in a breeze. What Makes A Drip Campaign Successful? Gathering inspiration is crucial, but is it enough to come up with a successful drip campaign that converts? If you want to ace your campaigns, you need to address your pain points first: Do you need more checkouts? Drive your one-off website visitors back to your website? Do you need to increase user engagement among existing subscribers? Or onboard users smoothly so that they set up their accounts and start using your service? All of these can be automated via the right drip email campaign! On Moosend's platform, there is a growing list of preset drip campaigns to jump-start your list-building like our beloved abandoned cart emails. That's one of the features that make us part of the best email marketing services out there, allowing you to automate your checkouts, and power up your sales cycle like a pro. The secret to creating the perfect drip, though, is to tweak it along the way by looking at high-converting drip campaign examples. Of course, don't forget to feed your insights and results into your existing drips, consult your marketing and sales team, and optimize them accordingly. This way, you will streamline every single aspect of your business - automatically! 13 Incredible Drip Campaign Examples To Steal Today I hope you brought your black hoodie (or black cat-suit) because it's time to steal some inspiration for your next big drip campaign! Let's begin! 1. Netflix's Win-Back Campaign At some point, your loyal customer was happy to do business with you. However, something happened, and you saw them leave. The reasons behind this phenomenon are simple: your customer found a better product, forgot about you, or they don't need your product anymore. Since competition can be tough for businesses with similar products/services, being smart with your re-engagement tactics is a must. In this case, your best shot is a well-crafted win-back drip campaign that will be personalized and attractive enough to get your customer back. A fantastic win-back drip campaign comes from Netflix. The brand is familiar with the losses incurred by lost subscriptions. To combat the issue, Netflix has created a smart win-back drip campaign to reduce its churn rate and boost engagement. While the email content is nothing special, Netflix aims at winning back its customer by including a brightly colored call-to-action. However, that's not the only thing that'll get back those lost subscriptions. For the next three months, the brand sends its former customers a series of emails with all the new movies and TV series they are missing out on. Showing their recently added shows along with the user's top picks, Netflix incentivizes its former customers with more reasons to restart their subscription. After a series of personalized drip campaigns, Netflix finally delivers a targeted email to show customers what they need to do to enjoy all the benefits highlighted throughout the email sequence. The brand's entire win-back approach is based on reminding the customer how much fun they had during their subscription. So, favoring simplicity and showing your customers why they should reinvest in your brand is all you need to restore your lost revenue. Create this drip marketing campaign with Moosend's pre-built automation templates: Check this automation! 2. Patagonia's Weather-Based Recommendations Campaign If you are familiar with weather-based marketing, then you know what this is about. If not, then, let's find out together! For starters, weather marketing is all about sending emails whose copy and visuals are based on a subscriber's location and its weather conditions. For this to work, you need to leverage the power of email marketing automation to set up a drip campaign that will draw weather data from a specific location. Then, all you need is to deliver targeted recommendations corresponding to the weather forecast. When I received my first weather-based drip campaign, it was 5°C outside (41. 0 °F for my Fahrenheit friends), and I was already debating whether I should buy a new pair of gloves or a lovely scarf. To my surprise, Patagonia offered me exactly what I needed to protect myself from the sudden low temperatures. The brand's targeted messaging makes this drip series an excellent example of personalized eCommerce email marketing for higher conversions. The success behind it, though, lies in giving customers tailored recommendations that will fulfill an urgent need caused by environmental changes. Of course, to get your subscribers to engage with your weather-based drip campaign, you need to give them a straightforward CTA. As you can see, going minimal is always the best way to do that, especially when you need to deliver multiple CTAs for different products. Just make sure that your recommendations match your customer's weather conditions; otherwise, you might end up recommending the wrong product. If you feel like testing the weather-based campaigns yourself, you can signup with us, check our cool marketing automation templates, and "make it rain! " 3. Dollar Shave Club's Cross-Selling Campaign According to the now-famous book Marketing Metrics, the chances of businesses successfully selling to an existing customer are 60 to 70%, compared with the 5 to 20% probability of selling to a new customer. Coming up with the perfect plan to incentivize your customers to buy more is a challenging task that needs the right planning, time, and effort. Well, what if I told you that you could skip all that with an excellent cross-sell drip campaign? Cross-selling is an effective sales technique that aims at recommending additional products to customers based on their order history and personal preferences. Now, if you take that technique and turn it into an attractive email, you will get one of the most effective email drip campaigns to boost your Average Order Value (AOV) and make your sales fly. To master the art of the cross-sell drip campaign, offer your customers something that will make them think it will be a shame not to add it to their cart. A fantastic example of a cross-sell drip campaign comes from the Dollar Shave Club. I'm sure that you've already heard about the brand before. Or at least came across their viral landing page and video! Here, we got another smart marketing campaign: This cross-sell drip campaign from the Dollar Shave Club hits all the right notes. Why? First of all, the email summarizes the customer's order, displaying valuable information about each product. Then, the next section gives customers a fantastic opportunity to buy additional items that complement their initial order. Keep in mind that your cross-sell emails need to be smart and elegant. Don't turn them into ugly promotional campaigns that will scream "buy me now! " Instead, use your drip campaigns to emphasize the "I think this item will also benefit you. " That's cross-selling drip marketing done right. 4. Leesa's Limited Offer Campaign Arguably, one of the most iconic tactics used by hundreds of brands is the limited sales drip campaigns. But you already knew that, right? These email campaigns work because they have an irresistible offer that your subscribers can't ignore. Of course, when you infuse these campaigns with the right incentive and a magical X% off, you get a conversion bomb. Here, you can see how the Leesa team has combined its limited offer drip series with a powerful sales trigger: Black Friday in July? That's a steal! Not only that, but Leesa delivers two more exceptional campaigns to maximize its click-through and conversion rates in a breeze. The first email of the sequence informs its subscribers that the sale will end soon. For Leesa's subscribers, this translates into "hurry up, the amazing deal will end soon! " Of course, Leesa has another secret ace up its sleeve to increase conversions. Subscribers who didn't purchase within the limited sale period will come across a little surprise: Sale extended! What a relief! This email sequence qualifies as one of the top email drip campaign best practices you can find. Now imagine how “pressed” subscribers would be if the above email contained a nice email countdown timer to pump those FOMO levels to the maximum. Pure madness! You can do this effortlessly with Moosend. Just click and select a “Full-width container” and then from “Elements” on the sidebar select the “Timer” option. Test it for free Summing up, Leesa's drip email examples give subscribers an incredible experience: first, they are notified of the limited Black Friday in July sale then, the brand tells them that the offer is valid for another two days, and lastly, like a deus ex machina, the final email informs them that the offer is extended. 5. Kenneth Cole's Cart Abandonment Campaign If you're running an eCommerce store, then you're fully aware of the difficulties involved in closing a sale with a potential customer. One of the biggest pitfalls of eCommerce is cart abandonment. There are many reasons why people abandon their carts. According to cart abandonment statistics, 60% of customers leave their carts due to high extra costs. The best way to combat cart abandonment is by sending them an automated email reminding them that they forgot to check out. In fact, you may need to send out more than one email to convert these deserters into buyers. The idea behind this campaign is to encourage people to complete their purchases by offering a much larger discount as time passes. As valuable as cart abandonment recovery is, you should never condition buyers to leave their shopping carts on purpose for the discount fee to kick in. Now, let's take a look at this drip campaign example from Kenneth Cole: At first, the brand gives customers an amazing 15% off to motivate them to complete their purchase. However, to increase the chances of converting them, Kenneth Cole makes the offer valid for 48 hours. But is this enough to get your cart abandoners to complete their purchase? Well, maybe, but why risk it? With this in mind, the brand delivers another cart abandonment drip campaign that effortlessly leads abandoners towards conversion: With 20% off, who can resist? Find out more and kiss cart abandonment goodbye with these amazing abandoned cart email templates. 6. Paul Mitchell's Break Up/Unsubscribe Campaign Do you know what the movie "Marriage Story," your subscribers, and your eCommerce business have in common? No? Well, you should have taken the hint when that one special subscriber of yours, who always opened and clicked on your emails, started giving you the cold shoulder. Unfortunately, no matter how many fantastic offers you sent them, it still led to their disengagement with your business in general. But wait, what if this happens to the rest of your email list? This sounds like a break-up to me. Well, in this case, it's time to call for the best mediator out there. And by that, I mean that single email campaign that will fix your subscriber's relationship with your business. As we said before, nothing can stop your subscribers from deleting your emails or unsubscribing. Worry not, though, because you still have one last trick up your marketing sleeve to get your subscriber to re-evaluate their relationship with your business and start anew. So, let me introduce you to Paul Mitchell's mediator: Upon receiving this email, subscribers come across a sad face consisting of the brand's products. The visual, along with the break-up vibe of the copy, make them rethink their relationship with you while demonstrating the products they once used to love. By highlighting what the subscriber will miss out on if they stop receiving emails, the campaign invites them to re-engage with the brand. With this unique email, Paul Mitchell not only boosts its eCommerce sales but also guarantees its long-term survival and growth. All in all, this is a unique unsubscribe drip campaign example to inform your subscribers that you'll stop emailing them if they don't take one last action to "save" their relationship with you. 7. Tone It Up's 21-Day Challenge Campaign Staying fit can be frustrating if you don't have a clear goal in mind! With Tone It Up's 21-day challenge, though, you can build strength from your living room and give your well-being a boost. To respond to its audience's need, the brand uses this email drip campaign to deliver an engaging challenge for its fitness-lovers: Upon signing up, you will receive your workout schedule and various recipes to get you the results your desire. However, that's not the only thing that the brand does right. Tone It Up will keep delivering emails whether you sign up for their program or not. In the next email, you can see that the brand highlights the benefits of the challenge and some tips to help its subscribers stay motivated. Of course, email personalization couldn't be absent from this campaign! Adding your subscriber's name makes the entire campaign more relevant, increasing their desire to be part of the program! Furthermore, the brand grabs the opportunity to integrate its email marketing with social media. This brilliant email sign-off will increase your engagement and cross-promotional efforts leading to better brand awareness and more conversions. If you want to boost your conversion rate, creating a challenge drip campaign will be a fresh way to engage with your audience, especially when the entire community is involved. And if you aren't in Tone It Up's niche, worry not! Instead of workouts, you can leverage case studies, white papers, and even webinars to plan an equally amazing challenge for your audience! 8. Leah Kalamakis' Freelancing to Freedom Project Leah Kalamakis has made a living as a freelance web designer. She wants to impart her knowledge and success to other people, which is why she set up the Freelancing to Freedom Project School. Through this online course, she offers paid subscribers access to exclusive content that contains blueprints to her success that they could emulate. To get a taste of what she offers, you can sign up to receive Leah's Freelancer's Toolkit. From there, she also sends emails regularly to upsell her online course. However, what makes Leah's drip marketing remarkable is the personal tone she sets on each email. She shares her day-to-day musings with her subscribers and manages to connect her experiences with her online course. By opening up and being more personable, she gains her subscribers' trust, giving them more reason to shell out cash for her course. While this drip campaign example may seem simple and plain, a friendly copy and a personal experience will make your audience feel closer to you. And while newsletter images generally contribute to better click-through rates, sometimes a friendly email might be more effective. Especially for bloggers, this can be your ticket to nail your drip series, build better relationships, and increase your sales. So, if you are a crafty wordsmith and have a ton of experiences in your arsenal, make sure to use them! 9. Drift's Welcome Drip Marketing Campaign Now let’s take a look at a welcome email autoresponder series. The good old welcome email is the first thing subscribers receive after signing up. Such messages are important because they set the tone for the rest of your email campaign. If it doesn't resonate with your audience, they might hit the unsubscribe button then and there. Therefore, you have to get this right if you want to retain your subscribers and bring them down your sales funnel. One of the best welcome email drip campaign examples is from Drift. Usually, welcome emails take the form of a landing page that thanks you for signing up and highlights the benefits you'll get as a subscriber. However, Drift foregoes the formality by getting down and dirty with what truly matters. Upon signing up, you will receive this email from them that curates the best blog posts that you need to read. There's an icon for each of the popular posts, and the number of views each has accumulated since it was first published. More specifically, the beginning of the copy sets the tone of the email, and perhaps the succeeding emails you will receive in the future. You can replicate this type of email for your drip sequence if you: create and refine your subject lines for higher open rates write a compelling intro nurture your audience by adding links to your best posts And as always, don't forget to try out our sophisticated tools to create and set up your automated welcome series in a breeze. You can sign up for a free account here. 10. Twelve Days to Trello Ah, the holidays! The perfect time of the year to promote your products and services to your audience! While the jolly holiday spirit is all you need to come up with high-converting messages, if you want your drip campaign emails to generate the conversion rates you desire, you should try a more aggressive sales approach as well. By featuring the overwhelming benefits of your products or services, you might persuade subscribers to give in and convert. Trello implemented a unique approach to this method through its "Twelve Days to Trello" campaign. This drip campaign example was launched during the holiday seasons, and the title is a play on words to the song "12 Days of Christmas. " The email contains links to pages on how to use Trello not only as a project management tool but also as a productivity tool. The approach also matches well with the holiday season, which is the perfect fit for what Trello was trying to achieve with this drip email. By creating a timely message as part of your drip campaign, you can maximize your sales and generate more interest in your product. 11. SkinnyDip's Website Re-Engagement Campaign It's nice to be thought of, isn't it? That warm, fuzzy feeling when one of your fave brands checks up on you to find out if everything's all right? Whether you're out and about, or feeling under the weather, or maybe to see whether you're handling the break-up well (some would say there is a correlation between the amount of money you spend on clothing and your break-up phase, *smh*). Well, this set of website re-engagement drip marketing campaigns is beautifully crafted, and very customer-oriented. So, here's one of the best drip campaign examples I got from SkinnyDip: Set up a re-engagement drip campaign to show you care about your customers. What's more, you can use it to revive your relationship with your once highly engaged segment members. That's what makes this email one of the most essential drip campaigns you need to create ASAP! Engagement equals more clicks, and more clicks equal better conversions. So, help your subscribers find their way back to your online store, and reward them with a sweet discount coupon! By the way, I usually advise that your coupon codes and discounts come with an expiration date to manage your promotional offers better. In this case, though, SkinnyDip sent me over a code, and even though I checked my mailbox quite later, I still managed to get my discount! *frantic laugh* 12. Bellroy's Post-Purchase Campaign Say you got your cart abandoners to complete their purchase. Now what? I'm sure you send them a beautiful Thank You email to let them know how much you appreciate them, right? However, is this the end? Absolutely not! Even in the post-purchase stage, you can engage with your customers, collect valuable feedback, and even recommend additional products. To give you an idea, here's Bellroy's brilliant post-purchase drip campaign: The company has created an email campaign that reaches its subscribers' inbox 30 days after their initial purchase. Using such an email sequence will allow you to collect valuable feedback from satisfied and not-so-satisfied customers. Then, you can use the data to improve your products/services and enhance your customer experience. Of course, don't forget about social proof! Collecting online customer reviews will give you an extra advantage to increase your sales and show your future customers that you are the real deal. So, who's ready to create the next big post-purchase drip campaign? You are! 13. Zendesk's Onboarding Campaign Thinking of how to use drip campaigns for onboarding subscribers or website users? Set up a simple drip campaign to show users what to do next! Creating a successful onboarding email series isn't rocket science, and it all starts with your welcome email like this one from Zendesk: After your welcome email, let your new trial users know that you're going to help them learn the ropes. Number all of the steps you need them to take and set up a drip campaign that's triggered based on their activity (or inactivity! ). Furthermore, give your new users a guided demo of the actions you want them to take! In Zendesk's onboarding sequence, from creating my account to learning how to answer tickets, I enjoyed a smooth user experience! The team took extra special care of their new users, even sending personalized emails from a company email as part of their onboarding process. A positive first experience with your product or service is highly likely to elicit confidence in users, and consequently, positive reviews and referrals. Better yet, four days in the demo, I received a follow-up email, inviting me to schedule a call with a Zendesk representative. What more can a new user ask for? Drip Campaigns By Industry Drip campaigns are a must for every industry! If you have trouble recognizing the potential of creating a drip series, here are some of the industries that can benefit from drip campaigns: Drip Campaigns for Real Estate Real estate is growing beyond imagination. So, it was natural to follow other businesses that took the digital leap. Through email marketing, realtors can deliver onboarding campaigns to potential viewers, giving them all they need to book a viewing. With email automation, they can easily set up drip campaigns triggered when users join their list or even click/don't click on a specific/random link. In a highly competitive industry like real estate, leveraging the right email marketing software is now a must to effectively manage and engage leads. Without it, agents risk missing out on valuable opportunities to connect with potential clients and close deals. For example, you can send them more information about a specific property, or a different house altogether, and so on. Zillow gets the point: The sky's the limit, really. And drip campaigns will do the work for you. Drip Campaigns for Bloggers Unsure how famous influencers and bloggers grow their fanbase? No, they don't have a team of 10 because they don't need it; they can run everything themselves with a little help from drip campaigns. One of the top drip campaign examples for bloggers is that of website re-engagement, to drive users back to the blog. From the subject line ("Let's reconnect... --- ### What Is A Sales Funnel And How To Build A Profitable One For Your Business [2025] > Today, we'll learn how to build a profitable sales funnel, find out about the stages and the types of content you need to convert your leads! - Published: 2021-05-07 - Modified: 2025-01-07 - URL: https://moosend.com/blog/sales-funnel/ - Categories: Marketing - Tags: Marketing - Levels: Beginner To turn your prospects into paying customers of your business, you don’t need a magic wand but an efficient sales funnel that’ll do the work for you! To move your audience from one stage to the next, you’ll need a unique product/service, an expert sales team, and brilliant content to bring it together. Today, we'll help you build your own funnel by showing you all you need to know, from the stages and content to measuring and optimizing your performance. Need the perfect tool to start building the ultimate sales funnel that'll turn your audience into loyal advocates? Try Moosend's platform to capture and nurture your leads with beautiful landing pages and email campaigns. What Is A Sales Funnel? A sales funnel consists of all the necessary steps that a prospective customer has to take to become a loyal advocate of a brand. In essence, this type of funnel maps out the customer journey, dividing it into four stages: awareness, interest, decision, and action. Compared with a marketing funnel, where the goal is to attract and engage customers, a sales funnel focuses on leading your prospects to action. Why Do You Need A Sales Pipeline? Nothing is random when it comes to the buying process. From the moment your potential customer finds out about you to the time they make their Xth order, you need to pay close attention to their decision-making process and study their habits. An effective funnel will help marketers visualize the customer journey, find gaps in their marketing plan, and come up with viable solutions to improve it. Your end goal is to influence every step of the conversion funnel. To achieve it, let’s break down the different stages first. The Stages Of A Sales Funnel First of all, when we look at a sales pipeline, we see three broader categories: Top of the Funnel (ToFu) Middle of the Funnel (MoFu) Bottom of the Funnel (BoFu) Source Marketers and business owners use these three stages to create a focused content marketing strategy for their new leads. For instance, when prospective customers discover your brand, they're initially at the top of your funnel. To nurture them the right way, you need to deliver ToFu content like guides, videos, or white papers to get them interested in your product. To give you a hand, let’s take a thorough look at the sales funnel stages and what types of content are ideal for each one of them: Awareness Stage This is the moment when people discover your product/service. Consumers usually find out about you when they search for something on Google, engage with social media content (posts, Facebook Ads, etc. ), or hear about your product from friends and family. In this funnel stage, marketers try to drive the new lead into the sales process by capturing their attention. If your offer is good enough, they will enter the sales funnel and start searching more about your business. Best content type to use To engage your target audience, you need interesting content. Here are the best types you can use: SEO optimized blog content Social media posts Infographics and e-books Videos and podcasts White papers Interest Stage During the interest stage, consumers are aware of their needs. However, since they aren’t sure about the solution, they won't make a purchase. Instead, these leads will examine the available options to find the one that suits them best. If you want to turn them into sales-qualified leads, though, you need to show them the value of investing in you. While it will take time to get them to the next stage, you and your salespeople should monitor these interest-stage leads to avoid losing a great opportunity. Best content type to use To lead them to a buying decision, make sure to show your expertise in your field and target unqualified leads with highly educational content: Lead magnets Comparison posts, videos, etc. Lead capture landing pages Downloadable content: case studies, templates, checklists, etc. Webinars Decision Stage In this sales funnel stage, your leads have successfully narrowed down their options, and they're now ready to decide. Since they still have more than one solution in mind, you have to play your best card and lead them towards your product/service. You can easily entice these leads by offering them unique discounts, free shipping, or gifts. Best content type to use Here, you need to deliver content that will give your leads more reasons to turn into paying customers. To do that, you can use: First-time purchase discounts for eCommerce stores Engaging explainer videos Email newsletters with reviews and testimonials Targeted offers Also, don't forget to create testimonial-infused campaigns to increase your credibility and show your potential customers that your product/service works. How? Just sign up for a free Moosend account and hop into the email editor! Purchase Stage Now your leads are ready to buy. To get them, you need to keep nurturing them with personalized messages. Also, providing stellar customer service is key to encouraging them to act. While a great offer might do the trick, don’t forget to address your potential buyer's pain points and highlight what they'll achieve by becoming part of your brand. Best content type to use To close the sale, make sure to personalize your sales funnel messages and provide unique customer experiences (CX). Also, don’t forget to use urgency to make your target audience click on your calls-to-action (CTAs). You can do it with: Personalized email marketing campaigns Landing pages with irresistible value propositions Free trials and demos Sales calls Retention Stage If your audience reaches this stage, you have successfully managed to get them on board. Congrats! The retention sales funnel stage is as important as the purchase stage. Here, you have to turn your new customers into recurring buyers. As customer retention is more profitable than acquisition, investing in a solid retention marketing strategy is crucial to ensure the survival of your business. Best content type to use To hack retention, you can use the following: Email newsletters with extra tips/how-tos Special offers for recurring customers Loyalty rewards Now, let’s see a funnel example to help you identify a winning sales process. What Does A Successful Sales Funnel Look Like? Let’s say you run an eCommerce business that sells hair products for women. After thorough research, you found out that your target audience is females between the ages of 20 and 30. Awareness: Since 72% of young females are Facebook users, you decide to create a Facebook lead ad to target them. Interest: When they click on it, you redirect them to a landing page with an irresistible offer. To get it, they will have to give you their email address. Decision: If they do, you will add them to one of your email lists. Well done! After segmenting your new subscribers, you start delivering email campaigns with useful tips, hair care routines, quizzes, and more. Purchase: After nurturing them for a while, you decide to send a first-time discount to seal the deal. Amazed by the offer, some of your subscribers click through and buy your hair products. Retention: Of course, your job doesn’t stop there. Now your goal is to target your new customers with post-purchase content. This way, you will effectively increase your retention. As you can see, the above sales funnel works well, turning a visitor into a loyal customer of your brand. How To Create A Profitable Sales Funnel Now that you know what a sales pipeline is and how it looks, here are 6 easy steps to build your own: 1. Study Consumer Behavior First of all, everything starts with data! If you want to nail your sales funnel, you have to collect enough information about your target audience. Not only that, but you also have to narrow down your customers to identify those who have the potential to buy your product. As highlighted in our consumer behavior post, the easiest way to collect customer data is to: Send customer surveys Create a newsletter signup form Run a marketing analysis Conduct keyword research Track online behavior and more These data collection methods will help you identify your prospective customers and discover more about their needs. When you have everything in place, make sure to visualize your target audience: Source Also, to collect buyer behavior data, you’ll need a few powerful tools to make your life easier. For instance, Moosend is an advanced email marketing automation platform and a top Clickfunnels alternative that will allow you to collect information through forms, manage your audience, and power up your sales funnel like a pro! Give it a go 2. Create Buyer Personas You collected the data. Now what? Well, apart from defining your target audience, you can use the info to create and improve your buyer personas. In short, a buyer persona is a detailed representation of your ideal customer, i. e. , the person who has all the right characteristics to purchase your product. Creating these personas is essential to build a sales pipeline that will provide consumers with the right customer experiences. Below you can see a simple buyer persona example: Source After creating your persona profiles, you can distribute them to your marketing and sales reps to power up your digital marketing game and skyrocket your conversion rate. 3. Design Lead-Generating Landing Pages Landing pages are the best weapon you can use to move your audience through your sales funnel. As you know, lead-generating pages will capture your audience’s attention and make them part of your email list. To create efficient landing pages for your sales pipeline, don’t forget to: Come up with an irresistible value proposition Use high-quality visuals Add compelling landing page copy Highlight the benefits of taking action Add social proof (testimonials, star ratings, etc. ) Have a clear CTA button If you put all these together, you’ll design a landing page that’ll look like this: Linking your pages to Facebook or Google Ads is a clever way to increase your lead gen and show your potential customers why they need to invest in your product/service. Like the above example, make sure to use compelling language and a bright CTA to avoid losing leads. Also, if you need more inspiration, don’t forget to check other landing page examples! Now let’s see how to nurture your new leads after they join your email list. 4. Set up a Drip Campaign Series Email marketing is one of the most cost-efficient digital marketing channels ($49 for every $1 you spend on it) to nurture new subscribers and turn them into loyal supporters of your brand. To get the most out of it, you can create targeted campaigns for your sales funnel. However, a single email isn’t going to cut it. What you need is a smart email sequence to “drip” your content at the right time! Enter drip campaigns, a series of emails that will help you nurture your subscribers and encourage them to click on your CTAs. Here are some drip campaign types you can try to get your leads a step further down your funnel: Top-of-mind email drips: Keep your audience engaged throughout the sales process with engaging content. Educational sequence: Create emails with tips/lessons/how-tos to educate your subscribers. Promotional drip: Give them limited-time offers and discounts to convert them into first-time shoppers. Re-engagement emails: Win your disengaged leads back with special discounts. Here’s an example from Leesa’s promotional drip, consisting of three email campaigns: Every campaign is meant to entice Leesa's audience and give them more reasons to click on the CTA, using urgent copy and an irresistible discount. If you are serious about your email strategy, make sure to get a powerful email marketing service like Moosend to design equally appealing drip campaigns that will convert your potential shoppers! 5. Deliver the Right Message at the Right Time When your sales pipeline starts having traction, you need to be extra careful about the content you deliver. For instance, sending an upsell email to someone in the awareness stage isn’t a smart move. Instead, target them with a beautiful welcome email to make a great first impression. As we saw above, you have to create specific types of content for each sales funnel stage. To simplify the process, you can leverage the power of marketing automation. For example, you can set up a welcome email series to welcome new leads or a cart abandonment sequence to re-engage your cart abandoners. Check out this abandoned cart email example by Ettitude: Subject line: You forgot something silky-soft and sustainable... This way, you’ll manage to deliver the right message to the right person at the right time! If you don't know where to start, create a Moosend account, hop into the visual workflow builder, and get started with marketing automation today! 6. Engage your Audience Every Step of the Way Be it the loss of interest or the discovery of a better solution, your leads can exit your sales funnel without prior notice. To build a pipeline that will perform, you need to keep your audience engaged. A consistent email schedule will help you deliver follow-up messages to keep the customer/brand relationship alive. Also, before you create your email plan, make sure to find out the best time to send your campaigns. Don't forget, everything should be perfectly timed to get your message across without annoying your recipients! Apart from sending emails, you can also leverage your social media profiles to approach your audience in a more personal way. Create beautiful posts, reply to their comments, and solve their problems through direct messages. As a result, you'll maximize your efforts and offer your potential customers a better experience with your brand! Using the Principles Of Influence For Better Sales Of course, to get your leads from one stage of the sales funnel to the next, you need to find ways to influence them positively. Coming from the “godfather” of influence himself, Robert Cialdini, let’s take a look at the six principles of persuasion you can leverage to move your customers a step further down your funnel: Reciprocity To use reciprocity, you have to show your leads the value of your business through unique customer experiences and excellent products. The more you keep them satisfied, the more they will invest in your business. A simple example of reciprocity is offering your audience a gift or discount, either through your landing pages or online forms. As a result, your prospects will give you their email address in exchange. Scarcity Having a great product and selling it in large quantities is, of course, what every business wants. I mean, selling more will give you more, right? Well, what if I told you that consumers are more likely to buy something when it is scarce? Offering a limited amount of items will influence them to get it no matter what. Why? Due to the fear of missing out on an incredible experience! To use this principle in full, don’t forget to highlight the benefits your potential buyers will gain by purchasing from you. Authority In the era of phishing and scamming, customers need to find credible products to satisfy their needs. To be under their radars, show them that your business is legitimate. Establishing authority in your niche is essential to convince and convert your target audience. So if you have the knowledge and expertise, don't forget to share it with them! Consistency Commitment plays a major role in increasing your sales. By getting your new customers to commit to your brand, you'll slowly manage to turn them into loyal supporters of your business. Of course, to make the most of this principle, you have to be consistent with your messaging and keep your promises. The more honest you are, the easier it will be to convert them! Liking The consumer/brand relationship has changed dramatically over the years. As a result, customers will now buy from brands they like and trust. To build that connection, you need to create incredible stories that will humanize your business and make your audience fall in love with you. By using the principle of liking, you can encourage your audience to act and stay with you. Consensus Before they purchase your product, potential buyers will first look at customer testimonials to decide whether you're worth their time and money. Uncertainty can be a major obstacle, especially if you are new to the eCommerce or retail game. Nevertheless, using social proof will help you approach new leads and make them trust you before they make a purchase. And all these, thanks to the power of a few positive reviews and social media posts! Now that we saw how to build your funnel and increase your sales, let’s look at another important aspect of funnel building. Measuring The Success Of Your Sales Funnel When you create your sales pipeline, you need to monitor its performance by tracking important marketing metrics. Here are the most significant indicators: Leads entered: The number of leads you gained and from which channels they entered your funnel (email, social media, Google search/Ads, etc. ) Cycle duration: How much time it took them to move to the next stage. Customer acquisition cost (CAC): How much it cost to acquire new customers. Customer lifetime value (CLV): The net profit expected from each new buyer. Conversion rate: How many leads turned into loyal supporters. As you can guess, the most crucial sales funnel metric is your conversion rate! You can easily calculate it by using the formula below: Also, if you notice that your sales funnel isn’t giving you the outcome you expected, you should run various A/B tests to detect potential problems. Remember, the more you improve your pipeline, the better your results will be. How To Optimize Your Sales Funnel Measuring your sales funnel performance will lead to the final step, which is the optimization of your sales pipeline for better lead generation and conversions. Before we take a look at the best ways to improve it, we should identify the common culprits of underperforming sales pipelines: You aren’t targeting the right audience. Your content isn’t engaging enough. The CTAs aren’t strong/straightforward. There’s friction during checkout/signing up. To optimize your funnel, you need to address these problems and find ways to simplify the customer journey. Here are some simple ways to achieve it: Leverage referrals to increase your lead generation. Use retargeting campaigns to capture your site visitors. Re-evaluate your content marketing strategy. Improve your website CX to reduce friction. Train your sales reps to be up-to-date with current customer behavior patterns. Of course, there are more tactics to improve your sales funnel. The best way to succeed, though, is to identify the problems and solve them as fast as possible. This way, you’ll manage to create a funnel that will run on autopilot! Build A High-Performing Sales Funnel From small businesses to large enterprises, creating a sales pipeline is essential to increase your revenue and ensure the survival of your business. Knowing about the stages of your funnel will help you understand the customer journey and deliver content that will turn your leads into paying customers. What’s more, with the right strategies, you can easily set up a profitable funnel that will perform! Just make sure that you get all the right tools for the job! Signing up for a Moosend account will help you capture, nurture, and convert those customers effortlessly. Now it's time to let your sales funnel work its magic and enjoy a funnel cake with extra whipped cream! --- ### Consumer Behavior In Marketing: Definition, Types And Data Collection Methods [2025] > Interested to learn more about consumer behavior in marketing? Today we cover everything you need to know to make more sales like a pro! - Published: 2021-04-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/consumer-behavior/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate It is not a secret that businesses have invested millions of dollars trying to understand consumer behavior and use it to increase sales. But wait! Is it possible to use behavioral data to convert more customers? Let’s find out! Making decisions is part of our everyday life. Marketers have long tried to discover what influences this decision-making process to improve their marketing strategies and customer experience (CX). The biggest questions for them are whether analyzing behavioral data can actually help them achieve their goals and increase their sales. Today, we’re going to answer these questions by taking a look at the definition of customer behavior, the factors affecting it, the best data collection methods, and more. Need a trustworthy tool to help you gather behavioral data and use them to create and deliver more effective marketing messages? Try Moosend What Is Consumer Behavior? In short, consumer behavior entails the study of how people reach a decision before they purchase a product or a service. Studying it is important as it sheds light on the complex emotional and mental processes that affect it. Understanding buyer behavior can also help marketers discover what drives people to buy specific products over others and identify the goods that are important to them. Key Consumer Insights From Customer Behaviour Studies Before we get to the types and factors affecting customer behavior, let’s take a look at some essential statistics: 96% of US customers make online purchases (BigCommerce) 87% of buyers search for items online (The KeenFolks) 18% of people buy an item they didn’t plan to when they visit a store (Lumina Intelligence) 88% of US shoppers use coupons when purchasing (Statista) Apart from these buyer behavior insights, here are some more recent data influenced by Covid-19: 31% of US customers started buying less expensive items to save money (McKinsey) 60% of consumers were expected to make their holiday shopping online (McKinsey) 88% of global buyers will remain loyal to the brands they bought from during the pandemic (Bazaarvoice) Types Of Buyer Behavior Customer behavior is a complex matter. To understand it better, we also need to take a look at the different types of behaviors that buyers adopt throughout their customer journeys. Let's see: Habitual Buying Behavior First of all, habitual purchasing is more about fulfilling a need rather than spending too much time selecting a brand. As a result, customers will grab an item on the spot without any prior research. That’s because their purchasing decision is based on their experience with the item not with the company. For instance, if they are used to buying a specific bottle of ketchup, they’ll stick to it because they are familiar with the taste. Variety-Seeking Consumer Behavior Variety-seeking customers don’t have a specific brand in mind when they visit a store. This means that they end up trying different products to discover something new. Their opinions about these items are usually formed after purchasing them. Also, these shoppers can’t be considered loyal customers because they will not stick to only one product. For example, variety-seeking consumers might purchase different shampoo or detergent brands to find the most suitable one. According to social psychology, this behavior is mainly affected by other people (family, peers, Instagram influencers, etc. ) and the existence of internalized norms. Complex Purchasing Behavior This consumer buying behavior involves expensive products, items that shoppers have no adequate knowledge about, or high-risk investments. In this case, consumers need to conduct their own research, taking into account information from various sources like the company’s marketing pages or customer reviews. Potential buyers are likely to form an opinion about the product before purchasing it. For example, complex purchases include cars, houses, or appliances. Dissonance Reducing Buying Behavior The last purchasing behavior is applied to situations where a customer will experience a feeling of dissatisfaction after getting an item. This dissonance occurs due to the high pricing of the product and the existence of better alternatives. Similar to the complex purchasing behavior, buyers are highly involved in the process, but they can’t identify the actual difference between these products. As a result, they have to do more extensive research, comparing and contrasting them to reach a final buying decision. Factors Affecting Customer Behavior The above buyer behaviors are influenced by a variety of factors. For instance, the recent pandemic is a prime example of how our purchase decisions can be affected by external forces. In this section, though, we'll keep Covid-19 at the back of our mind and focus more on the common factors that shape consumer behavior: Personal influences: Age, personality, education level, lifestyle. Psychological factors: Attitude, motivation, and individual beliefs. Cultural influences: Culture, social class, etc. Social factors: Family, peers, and social status. So now that you're familiar with the types and factors influencing consumer behaviour, it's time to examine the different customer types occurring from these decision-making processes. The Main Buyer Categories Based on their individual needs, advertising, and the level of engagement with a brand, we can identify seven types of customers: Need-Based Consumers These buyers make purchases to cover a specific need. This means that they usually find it more difficult to buy additional items on a whim. If you want to motivate them to buy more, you need to have a specific marketing strategy in place. Furthermore, need-based buyers can be easily converted by other businesses offering greater customer experiences. Nevertheless, they can turn into loyal advocates if you approach them with friendly marketing messages and great promises. Potential Shoppers As the name suggests, this type has a specific need that your product has the potential to cover. However, to convert them, you need to target them with personalized messages that will truly speak to them. Focusing on the characteristics of these shoppers like their demographics and psychographics will help you approach them more efficiently and turn them into the next consumer type. New Customers First-time buyers fall under the new customer segment of a B2C or B2B business. These consumers need a lot of attention as they can turn either into repeat customers or abandoners. With the right marketing campaigns, you can nurture these new shoppers, offer irresistible incentives, and show them why your brand is better than your competitors. Also, since the buying decisions of this segment are made based on experiences, you need to make a great first impression (usually with a beautiful welcome email) to minimize the risk of losing them. Loyal Buyers Loyal shoppers are the most important type you need to engage. Nurturing them into advocates of your brand will not only promote your customer retention but give you the chance to increase brand visibility through word-of-mouth marketing. To keep a loyal customer base, provide them with satisfactory products, address their concerns, and keep them engaged every step of the way. If you keep your promises, you can influence consumer decisions effortlessly and build a brand that will have loyal supporters instead of casual shoppers. Discount Hunters A great percentage of your customer base comprises of people who make a purchase only during sales periods. These "deal hunters" will always conduct thorough consumer research to find the best deals. To win them over, address their love for coupons and target them with the right offers. While this segment can be easily converted by other brands, you can encourage them to buy more from you by promoting special discounts on social media or through your email newsletter campaigns. Impulsive Customers Impulsive shopping is heavily influenced by personal factors like the emotional and mental state of the buyer. While these consumers have fewer chances of becoming loyal advocates, they will gladly follow marketing campaigns with relevant recommendations. For instance, targeting this group with weather-based campaigns on a winter day will motivate them to make an impulse purchase to cover a seasonal need. Wandering Consumers Wandering buyers look like impulsive shoppers; however, this type will enter a retail store without a specific goal in mind. Special offers and unique campaigns might attract their attention. The key to turning them into potential buyers and then loyal customers, though, is the information they will receive from shop assistants. Similarly, wandering online shoppers might look at different product pages. The best thing you can do to convert them is to use your email marketing automation software to deliver personalized campaigns that will encourage them to act. If you want to convert these customers, sign up for a Moosend account to create beautiful email marketing campaigns with personalized recommendations and offers! Why Is Consumer Behavior Important In Marketing? So now that you know about the different buyer behaviors and types, it's time to see how you can use your knowledge of customer behavior for your business. First of all, in a study of consumer expectations by Salesforce, 66% of consumers highlighted that they expect businesses to understand what they need. This means that you have to identify their unique customer needs, invest in new product lines and use the right people to sell them. However, what's interesting here is that 66% of the participants also feel that eCommerce businesses and retailers treat them as numbers. Thinking of your customers as variants of a profitable equation is logical. Nevertheless, it isn’t the right way to increase brand loyalty and have buyers who will support you throughout their customer journey. If you want to create an efficient marketing plan for your business, study the key buyer behavior insights, draw your own conclusions, and deliver messages that will make your target audience feel special. Thus, you will manage to train your marketing and sales team more effectively, create a content marketing strategy with messages that will speak to your audience, and improve your conversion rates. Now that we saw the importance of understanding consumer behavior, it's time to see how marketers can get their own consumer insights. How To Collect Customer Data For Your Business The best way to understand your target audience is to ask them directly or track their online behaviour. Of course, when the words “data” and “collection” come together, don't forget to comply with GDPR regulations. Remember that consumers now have more control over the information they give to companies, so if you want to collect the necessary data, make sure to: Be transparent about their use. Ask for permission through your online forms. Keep the information secure to avoid any kind of data leaking. Respect customers who don’t want to give their personal info. With these in mind, let's see the best data collection methods your business needs: 1. Newsletter Signup Forms When visitors sign up for your email newsletter, you can collect valuable information through custom fields. For instance, you can capture their name/surname and birthday or more complex info like their preferences, educational background, and professional experience. Let's check out Bulgari’s form below: Of course, making your pop-ups extra lengthy might discourage visitors from registering. So, when you create your online form, make sure to add only the necessary number of fields. After all, you can collect more consumer behavior data through your email campaigns later on! Also, if you want to create amazing forms, get an online builder tool like Moosend's to simplify form creation, increase your newsletter signup rate and empower your business! 2. Customer Surveys Surveys are the easiest way to find out more about your audience. For instance, you can ask your shoppers to provide you with feedback when they visit your retail store. However, if you want to minimize frustration, create a survey email and let them answer from the comfort of their home. Here’s a simple example by The New York Times: Subject line: A short survey for readers With this simple email marketing example, the famous publisher motivates subscribers to take part in its survey. Here's what makes it work: Straightforward email subject line Clear and actionable email copy CTA button that stands out Information about the data processing method Commitment to keep customer data confidential A beautiful campaign will allow you to collect consumer behavior data effortlessly. Furthermore, to make sure that your subscribers open your email, don't forget to add urgency to your subject lines! Offering them a reward in exchange for their opinion is a great way to get them to act! Are subject lines the bane of your existence? Make sure to check how they'll perform through a subject line tester! Refine is the perfect tool for the job! 3. Interviews and Focus Groups If you feel that you need more data, then interviews and focus groups are another great data collection method you can use. When it comes to interviews, you can organize one-on-one conversations with consumers to gather in-depth information. While this method works, you should always take into account the fact that customers might not be honest with you and give more general answers. Focus groups, on the other hand, are similar to interviews but with more than three people. A moderator usually guides the conversation and asks relevant questions. This method is great to give you a multitude of data from different individuals and target groups. 4. Online Tracking and Marketing Analysis Of course, your best data collection card is your website! Using online tracking will show you how your visitors behave and what leads them to checkout. Moreover, you can keep track of your potential shoppers’ behavior through real-time heatmaps, recordings, and targeted on-page surveys. Here’s a real heatmap example: Source Apart from tracking online behavior you can also run a marketing campaign analysis to find out how your audience interacts with your email content. For example, you can use the reporting and analytics tools of your email marketing service to detect patterns based on your opens, click-throughs, and overall engagement of your campaigns. This way, you can collect valuable data and use them to optimize your email strategy! 5. Social Media Social media is everywhere! And let's not forget that consumers love using them to search for information, connect with friends, and engage with their favorite brands. This channel can be a powerful ally to collect data as people will post more about their hobbies and interests without much thought. Thus, brands can get useful information by monitoring consumer behavior and using it to optimize their social media marketing strategy. Of course, don’t forget to keep track of mentions and comments on your social posts to see what your audience thinks about you. This practice is widely known as social media monitoring and it will give you valuable insights into the relationship between your customers and your brand! 6. Customer Reviews When people have great customer experiences they tend to share them with their peers through consumer reviews. Brands like Amazon have recognized the potential of testimonials and star ratings as powerful tools to convert prospective shoppers. And to get those reviews, the company will ask for feedback through a dedicated email: With this campaign, Amazon can collect feedback about items and sellers and use it as social proof on its product pages and future promotions. Whether good or bad, customer reviews are a simple and efficient way to gather information. So if you want authentic opinions, make sure to collect them through a simple email! Start creating your customer review emails today with an easy-to-use drag-and-drop builder and responsive email templates! Try Moosend for free 7. Keyword Research Apart from social media, shoppers will also use Google to find out more about certain products and services. Each person’s queries can reveal valuable information about the individual and their needs. So what can you do to find out what they need? Well, the easiest way is to use a keyword research tool like Ahrefs to discover the search volume for specific keywords and phrases. Of course, don’t forget to narrow down your search by finding keywords related to your niche. When you do, create relevant content like LinkedIn ads or blog posts to target them the right way. This way, you can rank your resources on search engine result pages (SERPs) more effectively and increase your marketing efforts! 8. In-Store Traffic and Feedback To collect data, you can also use “offline” means. For example, retailers can monitor foot traffic on a daily basis or use a customer feedback system to collect information about their buyers’ experience. Here’s a simple example from Dufry: All of the above data collection methods will provide you with valuable consumer insights that you can use to improve your marketing and sales endeavors. On top of that, it'll allow you to understand their needs and identify potential issues. Knowing what consumers want will let you nail customer segmentation and help you personalize the customer journey for better engagement and loyalty. Identifying Buyer Behaviour Patterns So how can you segment your audience? Well, to do it the right way, you have to examine the common consumer behavior patterns. When we talk about these patterns, we refer to the intentional collective behaviors that buyers show over the course of time. Spotting buyer behavior patterns is essential to visualize the different customer categories and group your customers into segments. Here are some of the most important patterns you need to consider: Purchase Location: The store(s) that shoppers prefer to visit to get your products. Online vs. Offline Purchases: The number of customers buying from e-shops versus physical stores. Products Purchased: The types of products they get, separately or in combos. Time of Buying: The timing of each purchase and the needs driving it. Checkout Method: The ways they use to pay for an item (cash, credit card, etc. ). Monitoring these patterns will allow you to identify customer trends and help you group your audience based on similar criteria. Speaking of which... How To Segment Customer Behaviour Up to now, you might have heard of behavioral segmentation, a method that focuses on understanding buyers based on how they respond to certain products, their opinions, level of engagement, and so on. Below, you’ll find some of the most important segmentation methods you can apply to your brand: Purchasing Behavior: Segment shoppers based on their decision-making process. Customer Journey Stage: Find the stage your audience is at to target it more efficiently. Benefit Seekers: Group buyers according to what they want to gain from the product. Product Usage: Divide them based on how and how often they use it. Customer Satisfaction: Discover which customers are happy/dissatisfied with your brand. Engagement: Segment engaged and disengaged customers to improve your marketing funnel. Customer Loyalty: Group your loyal customers to deliver targeted messages and reward their dedication. Segmenting your audience will make your marketing approach more effective as you’ll deliver the right message to the right person! So don't forget to divide them into similar groups when you build your email lists. Customer Behavior Matters! I know that this must have felt like a long and difficult read. Nevertheless, understanding consumer behavior and identifying the important patterns, types, and factors affecting it will give you a competitive advantage. In the era of data, knowing more about your target audience is key to converting them into loyal advocates of your brand. Nevertheless, the majority of consumers still think that companies see them as numbers. To change that, you have to collect as much information about them as possible. Then, use it to improve CX and tailor your messages to their needs. And don’t forget, with the right tools you can make this tedious process easier! So make sure to create a free Moosend account to simplify the way you collect data through emails and landing pages. The age of personalization is upon us! It’s time to embrace it! --- ### Customer Journey Maps: How To Build Them [2025] > Want to learn more about customer journey maps but don't know where to start? Here, you'll find valuable tips, including a free template! - Published: 2021-04-26 - Modified: 2025-01-07 - URL: https://moosend.com/blog/customer-journey/ - Categories: Marketing - Tags: Marketing - Levels: Intermediate What is a customer journey, and how can you map it successfully? Get in your buyers’ shoes and explore new ways to retain your customers and gain new ones! The not-so-secret formula to business profitability is customer satisfaction. A huge part of keeping buyers happy relies on customer experience (CX), the holistic perception a customer holds of your brand resulting from interactions with it. Customer experience can have detrimental effects on your growth, according to the stats below: 84% of consumers have stopped supporting a brand due to negative CX 74% of consumers stated that they are likely to buy solely based on CX 4 out of 5 marketers (81%) expect to compete primarily or entirely based on CX So how can you ensure that your leads, prospects, or customers keep trusting your brand, and most importantly, converting? By mapping your top customer journeys, you can explore buyers’ most prominent struggles and tackle them before it’s too late! What Is a Customer Journey? A customer journey encompasses all the different interactions customers have with your brand on the road to conversion and customer loyalty. The customer journey starts when the customer hears about you for the first time and consists of several customer touchpoints. As touchpoints, we define all contact points a consumer has with your brand throughout their whole journey. Here are the most common customer touchpoints that occur before, during, and after the purchase: Source Real-Life Customer Journey Example Here is a demonstrative customer journey example of a professional who’s looking for a new CRM (Customer Relationship Management) system: Samantha is Head of Sales at a tech start-up that has recently scaled up. She is looking for a new CRM system for her team with enhanced features and functionality. During her research, she reads a review article online and finds three CRM alternatives that look suitable, including a tool that we’ll call ‘product X. ’ In the next few days, Samantha runs into an ad by ‘product X’ online and clicks on it. She lands on the website, reads a few blog posts and customer reviews, and signs up for their newsletter. Samantha finds all ‘product X’ emails relatable and decides to register for a demo with their sales team. She finds it helpful and requests a free trial to experiment with it for two weeks. In the meantime, Samantha also researches the other two alternatives from the review article but finds them pricey. ‘Product X’ offers more flexible pricing options and valuable features for her team. Plus, they have a great mobile app, and their user interface is easy to navigate. One month after she first read about ‘product X,’ she decides to buy it and writes a business case for approval. And it’s a deal! Soon, Samantha onboards with ‘product X’ with the help of their customer service team. She follows the company on social media and starts engaging with more of their content over time. She is super happy with her new acquisition and wants to share it with the world! That's a wrap... or isn't it? You just read an imaginary B2B customer journey. By unveiling Samantha’s touchpoints in real-time, you get a clearer understanding of her actions and motives. Keep in mind that the entire customer journey doesn’t stop after the purchase; it lasts way beyond that stage. What happens in the post-purchase phase is equally important. Stay on track with the onboarding process and other customer exchanges to conceive their unique journey. In B2C eCommerce, the buyer’s journey can be more straightforward stepwise. However, it’s still worth exploring how your customers behave to maximize conversion rates. But is learning that information just enough? In most cases, no. You need to mark down those details in a way that makes sense and is easy to analyze. In short, you should introduce customer journey mapping into your marketing strategy. What Is Customer Journey Mapping? Customer journey mapping is the process of visualizing the customer journey. These visual representations are the customer journey maps. Apart from the touchpoints, this map includes other substantial information about buyers, such as their actions, feelings, and pain points. Here is Eric’s customer journey map, who is currently in search of a new car. You can learn how much time he spent in each purchase phase, including his expectations, actions, emotions, and thoughts every step of the way. Source Amazing, right? It’s like getting into your customer’s mind, without any supernatural powers needed. But instead of a magic wand, you need a great strategy to satisfy your buyers and move them down the funnel. Most businesses gather that data on an Excel spreadsheet and design visuals of the most profound customer journey aspects. The visual representation helps you grasp that information faster and use it as a roadmap to create optimal customer journeys down the road. Overall, the complexity of these maps depends on many factors. For instance, if you have an omnichannel marketing plan, you need to gather info from all different touchpoints, such as social media, PPC, and your website. You can yield that data from various sources, like analytics tools and customer surveys. Plus, for some B2B companies, the whole process from brand awareness to decision can last for several months, and in most cases, purchase decisions depend on more than one person (e. g. , managers, C-Suite). The Value Of Customer Journey Maps The customer journey mapping process comes with many business benefits and can lead to strategic and tactical changes. Here is why: You Can Improve Customer Experience Based on the stats we shared in the introduction, consumers appreciate positive experiences when interacting with a brand. Source While mapping your customer journeys, you may spot certain aspects that hurt CX and let some buyers down. For example, you may realize that the bounce rate of your checkout page is high. It would help if you tackled this obstacle asap, as it can reduce your ROI (Return on Investment) in the future. Here are some questions that can help you improve this metric: Do we offer flexible payment options? Are the shipping rates costly? Is the checkout process time-consuming? Also, you can use the most viewed pages as indicators of what attracts buyers the most. For instance, if the customers spend lots of time on your review section in the pre-purchase phase, you can consider adding some top customer reviews on the homepage or schedule an email campaign with testimonials for your qualified leads. Have a look at Shopify’s approach: Send newsletters and abandoned cart emails to customers and prospects with an intuitive email marketing platform, and convert them in just a few clicks! Try Moosend for free! You Can Understand Your Target Audience Better When you design an eCommerce website for the first time, it isn’t easy to picture all possible customer touchpoints flawlessly. You start with some best practices, such as clear CTA buttons or product tours, and you end up with a refined website design that is supposed to work. The same applies to physical stores, too. It’s unrealistic to accurately predefine which product shelves and items will attract customers; it’s a work in progress! So when you start analyzing your KPI (Key Performance Indicator) metrics, you may realize that customers behave differently than expected. For instance, they may prefer to run a free product trial instead of a demo. Yet, the free trial button is difficult to find on your website. Well, guess what you should do next! Adopt the same mindset to discover your target audience’s preferences in other areas, as well. For instance, monitor their favorite content types and grasp some of their most extensive interests and pain points. You can also analyze your social media and email campaign performance to see what resonates with your audience the most. You Can Boost Conversion And Retention Rates Your product wouldn’t exist without your customers. With a customer-centric culture, you will attract new buyers and retain existing ones by providing real solutions to their problems. By following their footsteps, you realize how they behave on different channels and gradually grasp their real needs and pain points. By addressing them, you manage to satisfy them on the spot and convert them. Source Plus, if you revisit your customer journeys regularly, you can predict their future headaches and try to resolve them as soon as possible. Nothing attracts customers and prospects more than believing that their needs matter to you. Show it to them! Long story short, ensure a positive customer experience, optimize your processes diligently using data, and you’ll see your conversion and retention rates rising high! You Can Improve Your Customer Service Finally, you can capitalize on the knowledge you gain through customer journeys to optimize your product/services and satisfy your buyers. Ensure that the customer support team is well aware of all the customer pain points and ready to address them efficiently. Encourage them to show current buyers that all their problems are a priority for your business. To address them with empathy and discuss possible solutions. Once buyers see positive changes, they’ll trust you more. Besides, by analyzing which customer support channels your audience prefers, you can draw your attention to them and improve response times and efficiency. Critical Elements Of Effective Customer Journey Maps If you’re new to customer journey mapping, you may wonder what the essential elements of a customer journey map are. You can start by naming the touchpoints for different customer lifecycle stages. Here is a customer journey map by Moosend to help you visualize and execute the process yourself. You can access it for free and start completing it! Let’s do this together! Lifecycle Stages & Touchpoints Here are the typical buyer’s lifecycle steps combined with some possible touchpoints: Awareness: The potential customer identifies a problem and starts searching for solutions. Common touchpoints are blog posts, social media, webinars, and email campaigns. Consideration: The prospect has started to evaluate several services and products. Some of their touchpoints are reviews, demos/trials, and your sales team. Purchase: The potential buyer has decided to trust and move on with you. Congrats! They are now in the signup step, onboarding with your customer service team. Retention: The customer is using the platform daily. They read your content, get informed about new features and releases through emails, and interact with the account manager and support teams when needed. Advocacy: Customers are over the moon with your product and have become part of your community. They engage with your social media posts, write stellar reviews, and encourage others to trust you, too. Well done! Source Different Customer Journey Types You can also explore different customer journey types. For example, apart from unraveling the current state, you may want to trail the future state, too. Write down the main stages of the customer journey as you imagine it evolving going forward and add it to the product roadmap to inspire you. Or, you can follow the day-in-the-life customer journey that adopts a more holistic perspective of a consumer’s daily life. Apart from customer interactions with your brand, you get an overview of a buyer’s behavior throughout the day to understand them better. Imagine them driving to work, putting their kids to bed, or ordering pizza for dinner! Find a free day-in-the-life sample in our Moosend template! Of course, these methods are not only applicable to eCommerce services. If you have a physical shop, let’s say a grocery store, you can trail your customer’s touchpoints inside the store and create a service blueprint. For example, if you follow the Moosend map above, your front store can be Step 1, the product shelves step 2, etc. Additional Customer Journey Aspects Have you ever been on a road trip with your friends or family? If yes, then you can probably confirm that the places you’ve been wouldn’t matter without the feelings, adventures, and memories you made there. The same happens with customer journeys, too! So apart from touchpoints, a comprehensive map should include the customer’s thoughts, feelings, and pain points at each stage: Actions: What is the customer doing and why? Emotions: How are they feeling? Goals: What do they want to achieve? Pain points: What are their most significant obstacles? Improvements: How can you move them to the next step? In short, you should fully empathize with your customers to identify their needs and introduce the right enhancements to your product and processes along the way. How To Create Flawless Customer Journey Maps Now that you have a better idea of what a customer journey is, why it’s essential for your business, and what it should include, let’s share some tips on how to nail the actual process! Define your Objectives After reading the benefits of customer journey mapping, you’ll probably feel the urge to start this procedure asap. But first, what exactly do you want to achieve for your business and customers through your journey? Before hitting the road, set your goals first! Identify what you’d like to learn at each stage of the customer journey and how you can make good use of it. Of course, you can get your teammates onboard; remember, it’s a business matter! So find out what each department can acquire through customer journey mapping and ask for their feedback along the way. Choose your Buyer Personas Every customer journey is unique. When you begin observing data on how specific prospects turned into loyal customers, you’ll start feeling that it’s difficult to collect them in one place. There can be thousands or millions after all! To make things easier, you can follow the customer journeys of your so-called buyer personas, in other words, your ideal customers! If you don't know how to create those ideal customer profiles, here is an example of an analyzed buyer persona of a bookkeeping Saas solution: Source You can create your top three buyer personas in simple steps in this sheet! Use the Right Data You can’t design effective customer journey maps without access to various data. Your leading resource can be your analytics tool, for instance, Google Analytics, which offers extensive reports coupled with valuable insights. Plus, you can gather that data from other tools at your disposal, such as CRM systems like Salesforce or a social media listening tool like Brand24. Most email automation platforms like Moosend offer similar solutions, too. By analyzing key email marketing metrics, you gain more insights into your customers' behavior and their preferences. Run Customer Surveys You can also send dedicated surveys to customers to better grasp their needs, behaviors, and pain points. Here are some questions you can include: Where did you first hear about our business? Which is your favorite feature/service and why? On a scale of 1 to 10, how easy is our website navigation? Did you ever request customer support? If yes, rate your experience from 1 to 10. What would you improve in our product/service? On a scale of 1 to 10, how helpful was the onboarding process? But if you realize that customer experience is lacking for many, don’t worry. You have plenty of data to help you out, and customer journey mapping will show you the way to customer happiness sooner or later! Craft the Customer Journey Maps Now that all the data you need is available, you can start building your customer journey maps, introducing one of the formats we discussed in the previous section. When you finish writing down the information on a spreadsheet or doc, you can also design a visual to make it more readable. You can use a mainstream design tool, such as Adobe Photoshop, or choose a more sophisticated customer journey mapping solution, like UXPressia. Name Possible Roadblocks and Solutions Your customer roadblocks are your roadblocks, too. And if you keep being a pain for your beloved buyers, they may end up enrolling in one of your competitors’ lists sooner or later. Now that you’ve marked everything down, try to spot which parts can confuse your customers or prospects regarding user experience. For instance, what if you figure out that Samantha, from the imaginary example we shared at the beginning, turns to customer support excessively for help during the onboarding stage? This can’t be a good sign, so you must act upon it. Read on to find out a possible solution! Search for Potential Improvements After long hours of customer journey mapping, it’s time you found intelligent solutions for your customers to pivot your business growth! Starting with Samantha’s case and onboarding troubles, you can create comprehensive guides or webinars to enable a smoother introduction to your service and decrease support tickets! Let’s imagine another obstacle now: while following your customer journeys, you realize that your prospects spend lots of time online searching customer reviews for your products, potentially increasing the average lifecycle. Earlier on, we mentioned the significance of including case studies on your website from diverse customers at a visible place. This practical solution applies here, too. This way, you keep customers on your website for a more extended period and increase your chances to convert! Check the seven-step problem-solving cycle below for inspiration: Source Moreover, with tools such as A/B testing and customer feedback surveys, you can collect additional information about the solutions you’ve introduced to ensure maximum results. As you understand, improving your customer journeys requires a strategy of its own. But that’s precisely why customer journey mapping is so important. It enables you to craft your marketing game more accurately, enhanced by data. Conclusion If you believe that customer journey mapping is a good-to-have or minor strategy for your business, well, you’re wrong! If you conduct it diligently, it’s going to become one of your product or service development assets that will boost conversions all the way! Plus, in many cases, a tiny twist in your strategy is all you need to create a more positive experience for your buyers. For example, change the position or copy of a CTA button and, ta-da, the customer will have better chances of spotting your message. So start assembling that data today! Find the customer personas you rely on the most and follow their journey step-by-step. It will turn into a game-changer for your business! Started to improve your product/services already? Create a free Moosend account and see how to improve the customer experience with email today! --- ### 80 Glorious Marketing Quotes To Empower and Inspire You > Are you a marketer searching for inspiration? Read some of the best and most famous marketing quotes and feel empowered again! - Published: 2021-04-23 - Modified: 2025-05-07 - URL: https://moosend.com/blog/marketing-quotes/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate Dear marketer, where exactly do you drive inspiration from when things at work get tricky? Hopefully, there are plenty of marketing quotes that can motivate you to surf the nasty waves once they arrive! Upcoming deadlines, complex tasks, or marketing plan hiccups are some of the common challenges you may face in marketing. So how can you power up quickly and move on against all odds? Here, you’ll find some of the best marketing quotes ever said by famous marketers, entrepreneurs, keynote speakers, or authors. Tailored to all positions and needs, they will help you revive your zest and look at your tasks through a new lens! Plus, if you're a marketing manager or creative team leader, you can share these quotes with your teammates. This initiative will keep your spirits up and propel your team to thrive! Concerned about email marketing success? With Moosend, you can streamline your email outreach using ready-made templates, automation features, and reporting! General Marketing Quotes “Don’t find customers for your products, find products for your customers. ” - Seth Godin “Build something 100 people love, not something 1 million people kind of like. ” - Brian Chesky “Our jobs as marketers are to understand how the customer wants to buy and help them to do so. ” - Bryan Eisenberg “Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. ” - Laura Fitton “Good marketing makes the company look smart. Great marketing makes the customer feel smart. ” - Joe Chernov “People don’t buy what you do; they buy why you do it. ” - Simon Sinek “Know thyself. Know the customer. Innovate. ” - Beth Comstock “The aim of marketing is to know and understand the customer so well the product and services fits him and sells itself. ” - Peter Drucker “Good marketers see consumers as complete human beings with all the dimensions real people have. ” - Jonah Sachs Marketing Strategy Quotes “Smart brands don’t just ride trend shifts. They start them. ” - Ann Handley “Master the topic, the message, and the delivery. ” - Steve Jobs “You are everywhere, but you don’t have to be. Strategy is a decision to take a path, to say no. ” - Kristina Halvorson “The marketing funnel can give marketers funnel-vision. In focusing on the transaction over the relationship, marketers can lose sight of the actual consumer the funnel was designed to reach. ” - Tom Fishburne “Where we always start is: What’s the user’s itch? What’s their pain point that occurs frequently enough to build a habit around? ” - Nir Eyal “Listen to your customers, not your competitors. ” - Joel Spolsky “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. ” - Guy Kawasaki “Marketing without data is like driving with your eyes closed. ” - Dan Zarrella “Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business. ” - Brandon Andersen Social Media Marketing Quotes “Getting the like is easy. It’s a light action. Anything else requires trust. ” - Jon Loomer "Content is fire, social media is gasoline. " - Jay Baer “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show. ” - Gary Vaynerchuk “Social media is about the people. Not about your business. Provide for the people and the people will provide for you. ” - Matt Goulart “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television. ” - Amy Jo Martin “People share, read, and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. ” - Malorie Lucich “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. ” - Erik Qualman “Social media is about sociology and psychology more than technology. ” - Brian Solis Digital Marketing Quotes “Instead of one-way interruption, web marketing is about delivering useful content at just the right moment that a buyer needs it. ” - David Meerman Scott “Don’t build links. Build relationships. ” - Rand Fishkin “Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they’re just shaped differently. ” - Joe Chernov “It’s much easier to double your business by doubling your conversion rate than doubling your traffic. ” - Bryan Eisenberg “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. ” - Duane Forrester “You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy. ” - Neil Patel “Google only loves you when everyone else loves you first. ” - Wendy Piersall “Marketers need to build digital relationships and reputation before closing a sale. ” - Chris Brogan “Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story. ” - Paul Roetzer “Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there. ” - Marc Ostrofsky Email Marketing Quotes “Email has an ability many channels don’t: creating valuable, personal touches - at scale. ” - David Newman "On the highway to user/product love, lifecycle emails are road signs providing timely guidance, not annoying billboards. " - Samuel Hulick “Every email is a customer survey of your target market, by testing they vote on what resonates best with them. ” - Kath Pay “Not viewing your email marketing as content is a mistake. ” - Chris Baggott “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits! ). ” - Amy Porterfield “I want to do business with a company that treats emailing me as a privilege, not a transaction. ” - Andrea Mignolo “If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel. ” - Erik Harbison Content Marketing Quotes “Content builds relationships. Relationships are built on trust. Trust drives revenue. ” - Andrew Davis “Content is king. ” - Bill Gates “Power doesn’t come from content, power comes from the content that moves. ” - Mark Schaefer “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. ” - David Beebe “Content is anything that adds value to the reader's life. ” - Avinash Kaushik “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it. ” - Joe Chernov “Content is the reason search began in the first place. ” - Lee Odden “Good content isn’t about good storytelling. It’s about telling a true story well. ” - Ann Handley “Content is the atomic particle of all digital marketing. ” - Rebecca Lieb Storytelling Quotes “Make your customers the hero of your stories. ” - Ann Handley “If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. ” - Jay Baer “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. ” - Maya Angelou “Marketing is no longer about the stuff that you make, but about the stories you tell. ” - Seth Godin “We are all storytellers. We all live in a network of stories. There isn’t a stronger connection between people than storytelling. ” - Jimmy Neil Smith “Either write something worth reading or do something worth writing about. ” - Benjamin Franklin Quotes on Advertising “Nobody reads ads. People read what interests them. Sometimes, it’s an ad. ” - Howard Gossage “Advertising in the final analysis should be news. If it is not news it is worthless. ” - Adolph Ochs “On average, 8 out of 10 people will read your headline copy, but only 2 out 10 will read the rest. ” - Brian Clark “What really decides consumers to buy or not to buy is the content of your advertising, not its form. ” - David Ogilvy “Advertising brings in customers, but word-of-mouth brings in the best customers. ” - Jonah Berger “If great content is the hero, then banners are the villain. ” - Michael Brenner Quotes on Branding “A brand is no longer what we tell the consumer it is - it’s what consumers tell each other it is. ” - Scott Cook “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. ” - Warren Buffett “Making promises and keeping them is a great way to build a brand. ” - Seth Godin “Brand is just a perception, and perception will match reality over time. ” - Elon Musk “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ” - Amazon leadership principles Jeff Bezos “If people believe they share values with a company, they will stay loyal to the brand. ” - Howard Schultz Network Marketing Quotes “In network marketing, the whole point is not to sell a product but to build a network, an army of people who are all representing that same product or service to share with others. ” - Robert Kiyosaki “You will get all you want in life if you help enough other people get what they want. ” - Zig Ziglar "It's all about people. It's about networking and being nice to people and not burning any bridges. " - Mike Davidson "The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own. " - Bob Burg Creativity Quotes “To think creatively, we must be able to look afresh at what we normally take for granted. ” - George Kneller “Creativity is intelligence having fun. ” – Albert Einstein “Nothing begets creativity like constraints. ” - Christopher Mims “Worry is a waste of imagination. ” - Walt Disney “An essential aspect of creativity is not being afraid to fail. ” - Edwin Land “Creativity without strategy is called art, creativity with strategy is called advertising. ” - Jef Richards What’s Your Favorite Quote? Have you chosen your best-loved motivational quote from this list? If yes, we prompt you to share it with your online network and kick off an inspiring conversation! You can also write it on a post-it note and stick it on your desk to get fired up every day! Looking for an amazing all-in-one email marketing platform that will take your troubles away? Sign for a Moosend account and send automated emails with great content to customers! --- ### The Complete B2B Email Marketing Guide For 2025 [+Examples] > Is B2B email marketing too much to handle? Today we look at the best strategies you can use to convert your audience + 8 winning examples! - Published: 2021-04-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/b2b-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Not sure how to approach B2B email marketing? Today is the day you'll finally find out! First of all, business-to-business email marketing has a different focus from a business-to-customer email strategy. Instead of targeting an individual customer, B2B aims at converting a business. If you want to win it over, though, your messages need to be more professional and valuable to get potential customers to purchase from you. With the right strategies, you'll manage to nurture your leads and increase your revenue effortlessly! Without further ado, let's unravel the secrets of email marketing for B2B, from choosing an advanced email service provider (ESP) to creating an effective onboarding sequence and so on. But first... What is B2B Email Marketing? Business-to-business (B2B) email marketing involves using email campaigns to promote products, services, or content from one business to another. These campaigns are designed to build professional relationships, generate leads, and drive sales within the business community. B2B email marketing focuses on delivering valuable and relevant information to help businesses solve problems, improve operations, or enhance their own products and services. B2B vs. B2C Email Marketing B2B and B2C email marketing are two distinct approaches, each with different types of audiences and goals. Here's a quick comparison to learn how to distinguish between the two: B2B email marketing Targets businesses and professionals Focuses on building relationships, generating leads, and providing valuable information Emphasizes long-term partnerships and decision-making processes Content is often more detailed and technical, addressing specific business needs and pain points Popular B2B businesses include Salesforce, Slack, and IBM. B2C email marketing Targets individual consumers Aims to drive immediate purchases and boost brand awareness Focuses on creating emotional connections and quick engagement Content is typically more promotional and visually appealing, designed to capture attention and interest quickly Popular B2C businesses include Sephora, Nike, and Netflix. Why Do You Need A B2B Email Strategy? First of all, B2B has a long sales cycle that involves numerous people in the decision-making process. Approaching and converting these decision-makers will require targeted messaging that highlights the immediate benefit of investing in you. Value is an important factor that will influence a customer's decision. So before you plan your marketing strategy, think about how you'll communicate it to your audience! And don't forget! Email return-on-investment (ROI) is currently at 4900%, so neglecting to build a strategy for your B2B customers is like discovering a goldmine and walking away! With these in mind, let’s see the best tactics you need to convert your audience. B2B Email Marketing Best Practices From choosing the right tools to crafting the perfect email subject line, here are the best strategies a B2B marketer needs to use: 1. Choose the Right Email Marketing Service With great tools comes great email marketing! You’ll find a plethora of email marketing services like Moosend and Mailchimp out there. But, getting a tool just because it's popular or fancy isn’t the right way to set your B2B strategy in motion. Instead, go for a platform that will provide you with all the digital marketing tools you’ll need. To give you an idea, here's what a great email service should have: Easy-to-use email newsletter builder Advanced reporting and analytics High email deliverability Built-in audience management tools Integrations and API For instance, Moosend is a versatile tool that B2B email marketers can use to create emails and expand their mailing lists. More specifically, the robust email builder will help you create newsletters from scratch or use one for the pre-made email templates to save time. On top of that, Moosend has an array of lead gen features to capture your audience with opt-in forms and nurture it with effective onboarding sequences. Overall, choosing a solid email platform is the best ally for B2B companies that need to step up their marketing game. So choose wisely to get a service that will give you advanced functionality without breaking the bank. Want to create effective B2B emails to boost engagement and power up your conversions? Try Moosend for free 2. Build your Email List List building is the first thing you need to nail email marketing for B2B. Acquiring new subscribers will allow you to capture profitable leads and move them a step further down your marketing and sales funnels. To create your list, you need an opt-in form that will highligh∂t the benefit of joining your newsletter. B2B marketers usually employ the power of lead magnets, an irresistible offer in exchange for a visitor's email address, to increase their signup rate. Your B2B lead magnet can be an e-book, whitepaper, presentation, checklist, or any other valuable piece of content that your potential customer might find useful. Here’s a simple example by Officevibe: Apart from your forms, you can also create landing pages to boost your B2B lead generation with compelling offers. A great header, a value proposition, and an actionable CTA are all you need to collect your subscribers' info and turn them into customers. But wait! What can I do with all this data? Well... 3. Segment your New Contacts Segmentation is one of the most important tactics you need to adopt to improve the effectiveness of your marketing and sales messages. Collecting and using your email subscribers’ personal info will not only give you a competitive edge but let you understand your customers a lot better. Compared to B2C customer segmentation, where you can group your audience based on demographics and psychographics, B2B email marketing requires more business-oriented segmentation methods: Firmographics: industry, company size, number of customers/subscribers Decision-makers: managers, executives, etc. Business needs: pain points, goals, revenue targets Potential: readiness to buy, profitability Also, before you divide your audience, don't forget to take a look at the most important segment characteristics: Email list segmentation is a powerful weapon to increase the relevancy of your email messages. So before you start targeting new users, don’t forget to segment them to make your conversion process easier. 4. Come up with Valuable Subject Lines Your subject lines are the first thing your recipient will see when they open their inbox. For B2C, emotion plays a major role in getting your message across. For B2B, though, your subject lines need to be tailored to each recipient’s needs, using specific language that will motivate them to open your email and click through. Let’s see some examples: Money-saving hacks for Facebook ads (Shane Liuw) Amplify your brand’s message on YouTube (GrowthHackers) Content Engagement: The Stats You Need To Know (BuzzSumo) Content Marketing in 2021: 5 Key Trends to Shape Your Strategy (Wistia) As you can see, all of the above subject lines have some common characteristics. Firstly, they all highlight the immediate benefit the subscriber will get. The use of the second person is also used to give the recipient a sense of “this is just for you. ” According to Sales Cycle, little things like adding a subscriber’s name can increase your email open rates and conversions. So keep the following statistics in mind when you create yours: Leverage B2C Subject Line Practices Sometimes B2B companies will steal some great B2C practices to create more intriguing subject lines: Make the most of (MarketingProfs) Cupid approves this webinar (Moosend) Join us for the March Webinar Madness (FreshSales) Using emojis is a common B2C tactic to grab your recipient’s attention. While adding them isn’t a widespread thing for B2B marketers, employing their power will help you draw attention to your events. Pro tip: If you are having trouble with your subject lines, make sure to use a subject line tester like Refine to check their performance before they hit your subscribers’ inbox! 5. Create the Perfect Welcome Email Every good customer/business relationship starts with a great first impression. As you know, B2C uses first-time purchase discounts in their welcome emails to get potential shoppers to buy. For B2B email marketing, this process is a little different. The first thing you need to get it right is to craft a welcome email template, highlighting what your subscriber can achieve with your products/services. Of course, you can leverage discounts to help your free trial users make up their minds and get a paid subscription. However, educating them first and converting them later will give you higher customer retention rates! Now, let’s analyze a great welcome email by Moosend: Subject line: You're officially a part of the Moosend family! The company’s email content is short and concise, focusing on: Informing the recipient about the upcoming follow-up messages. Helping new users get familiar with the software through the Academy and Knowledge Base. Providing more contact options for subscribers who want more personalized information. After making a great first impression, it’s time to start nurturing your new subscribers! How? Let’s see! 6. Set up an Onboarding Sequence Setting up an effective onboarding process is the best method to nurture your leads and get lifetime customers. Below, you can see an example from Moosend’s onboarding series, sent after its welcome email. With this sequence, the company aims at helping new users set up their accounts and learn how to send their first email newsletter: Apart from educating your potential customers with case studies, blog posts, whitepapers, etc. , make sure to incorporate the following B2B email campaigns into your onboarding series for better results: Testimonial emails: Show new trial users what other companies have to say about you. Re-engagement campaigns: Encourage subscribers to use your product/service or remind them of an ongoing offer. Upgrade messages: Motivate users to get a premium version of your product/service. Pro tip: Apart from sending your emails at the right time, don't forget to optimize their frequency to avoid overwhelming your audience. No one wants to receive multiple emails on a single day! 7. Personalize your Email Content You must’ve heard it a thousand times already, but personalization is an essential email marketing practice to deliver more relevant content! Starting with your data, you need to make individual profiles for your potential clients. The easier way to do it is to create customer personas that will help you understand your audience's needs and expectations. If you aren't convinced about the power of personalization, let's take a look at some stats! According to a case study, using customer data, automated emails, and conditional content can increase your open rates and revenue by 111% and 171%, respectively. Personalized content is essential for B2B email marketing. So put aside the email blast practice of the past and create messages that will motivate your audience to act! Interested in personalization? Sign up for Moosend’s email marketing platform and start sending more relevant content that'll capture your audience! Try personalization! Leverage Plain-Text Emails Apart from adding your subscriber's name in the subject line or displaying dynamic content, create a plain-text email to increase that “personalized messaging” feel. I’m sure you’ve all received these emails from companies. Didn't they make you feel like an actual person sent them to you? Well, yes. But, in truth, most of these messages are automated! Here's an example from Statista: So why does this message work? First of all, the company delivered it from a personal account instead of a no-reply address, using the recipient’s name to make the email friendlier. Overall, plain-text emails are great for B2B buyers, who will appreciate the favorable tone and reply to you a little easier. However, if you pay close attention to this email, you’ll notice that something’s missing... That's right! Where's the call-to-action? 8. Add Focused Calls-To-Action (CTAs) In the above example, we saw a cleverly structured plain-text message that highlighted the benefit of trying Statista’s premium service. While the subscriber's action is clear (book an introductory call), there’s no call-to-action button to click on. In this case, a "schedule a call" link could work well. If you want your B2B campaigns to work, you need short and focused buttons that are easy to spot. Here's an example from Buffer: As you can see, Buffer’s CTA follows the recipe to success: actionable copy and bright colors. Moreover, keep in mind that B2B CTAs are very different from B2C buttons since they are usually logic-driven and focus on providing value than appealing to emotion. So, if you want to nail your B2B calls-to-action, keep your CTA straightforward and urgent, avoiding words like “submit” or “click here. ” 9. Use Clear and Concise Copy Whether you want to share some cool marketing tips or promote a new product, your email copy should immediately communicate the value the reader will receive. Writing to sell might have worked in the past. However, right now, B2B customers won't respond positively to messages telling them to "buy something now" because they’ll miss out on it. Instead, focus on copy that will build meaningful connections with your leads and encourage them to engage with your emails more frequently. Moreover, remember that this isn’t just about you! So, when you write your email copy, make it all about your subscribers! Here’s a simple example from Zapier: The company not only personalizes the content but provides solutions to potential customer pain points. Also, the no-additional commitment at the end is perfect for getting the recipient to try Zapier’s new built-in apps. In a nutshell, create email copy that will help your audience realize your company's true value, avoid overselling, be concise, and turn your B2B campaigns into problem-solvers, not burdens. 10. Test and Measure your Campaign Performance Just because one message worked for one B2B customer doesn’t mean that it’s going to work for another! Testing your email elements is not optional. From your email copy to your subject lines and CTAs, don’t hesitate to figure out which variation converts better. To make the process easier, use all of the available A/B Testing tools your email marketing software gives you. The more features you have at your disposal, the better your optimization efforts will be. Source For instance, Moosend has an A/B testing option that lets you run tests on your subject lines and email content without any limitations. After completing your tests, don’t forget to monitor your performance by tracking important email marketing metrics: Email open rate Conversions Bounce rate Subscribe/Unsubscribe rate Remember that every piece of data will improve your B2B email strategy and help you identify potential gaps in your plan. Need advanced tools to be on top of your game? Moosend’s sophisticated reporting and analytics will help you monitor your campaign performance like a pro. Give it a go! 8 B2B Email Marketing Examples To Steal Today Now that we discovered the best email marketing practices for your B2B strategy, let’s take a look at some amazing examples to give you a head start. And don’t worry, they are super easy to design even if you don't have any prior experience! 1. Salesforce's Confirmation Email Subject line: Welcome to Salesforce: Verify your account Single opt-ins are convenient. However, if you want to have high email deliverability and keep your sender score intact, you need to verify your subscribers’ accounts like Salesforce. Double opt-ins will help you monitor who enters your email list and prevent spam addresses from joining you. What works: Short and straightforward copy Additional information to promote usage Simple visuals Clear CTA 2. Visme’s Welcome Campaign Subject line: Welcome to Visme - Important Account Information & Resources Welcome emails are perfect for making a great first impression and introducing yourself! Keep your copy friendly and help new users learn the ropes. Like Visme, educate your new subscribers and show them how to get the most out of your product/software. And don't forget! A great welcome email will also give your audience a great onboarding experience! What works: Personalized email greeting Helpful copy Links to various resources (webinars, knowledge base, videos) Provides additional contact options (customer support, CEO's Twitter account) Includes founder signature to make it more personal Need a quick email template to power up your B2B email marketing efforts? Sign up for a free Moosend account, hop into the editor and create your first welcome email today! 3. Litmus’s Re-Engagement Email Example Subject line: Marilia, it’s not you... is it us? Disengagement can happen at any time and for various reasons. To avoid losing qualified leads, you need to set up a re-engagement email sequence. Litmus uses the above campaign to reconnect with subscribers who haven’t engaged with the company's emails for a while. Not only that, but Litmus incentivizes those recipients to provide feedback. This will help the company understand the reasons behind their disengagement and use the data to improve its email marketing efforts. What works: Use of emotional language Personalized subject line Recipients can offer valuable feedback Focused CTA button 4. CoSchedule’s Survey Email Example Subject line: Your feedback + CoSchedule = Speaking of feedback, you shouldn’t only ask customers to share their opinion when things “go wrong. ” Collecting information about your customers’ overall experience with your company is crucial for improving your operations. That's exactly what CoSchedule does in the above email! What works: Clever subject line with emoji Straightforward copy Friendly greeting Focused call-to-action Chance to win an amazing reward 5. Moosend’s Testimonial-Infused Email Subject line: The reviews are in! Social proof is a must to increase your company’s credibility. So, if you've managed to get positive reviews from trusted businesses, show them to your potential customers! The same applies to awards received from well-known organizations and review sites like G2 or Capterra. Here, Moosend uses its positive feedback and distinctions to show its target audience that it's a credible company with a great product. What works: Emphasis on what the customers have achieved Displays badges/awards from a trustworthy organization (G2) Uses individual customer testimonials to increase trust CTA leads to a blog post with numerous incentives Social media buttons (Facebook, LinkedIn, etc. ) to increase engagement Turn your positive feedback into converting B2B email marketing campaigns and boost your sales and credibility! Do it with Moosend 6. Zapier’s Upsell Campaign Subject line: Miss our premium features? Get them back. Upselling is an old sales tactic that companies use to get B2C and B2B customers to purchase upgraded versions of their products or add-ons. For SaaS businesses, this technique is widely used to turn free (trial) users into paid customers. Zapier’s campaign might look simple. However, its true conversion power lies in showing potential customers what they can achieve with $20 a month! What works: The subject line uses a direct question to grab attention The copy highlights the immediate benefit Brightly-colored CTA with focused copy Link to support for potential questions 7. Strikingly’s Announcement Email Example Subject line: Pop-ups are finally here! B2B customers love getting tools that scale their businesses. So, like Strikingly, make sure to create announcement emails to share the big news! Furthermore, giving sneak peeks of upcoming tools or offering trials is a great B2B email marketing practice to keep your audience engaged. What works: Exciting subject line with emojis Personalized greeting Copy highlights the benefits of the new feature Use of specific words to build hype (convert site visitors, spruce up that ROI) CTA leading to the new feature article 8. Zendesk’s Webinar Email Marketing Example Subject line: Utilise messaging, don't just use it Webinars and email marketing are a match made in heaven! Zendesk’s email is perfect for informing subscribers about its upcoming event and letting them register. As I mentioned before, educating your B2B audience with high-quality resources is crucial to make them stay. So creating webinars and promoting them through email is a winning practice to keep your audience engaged! What works: High-quality visuals summarizing the event Multiple conversion points Short presentation of the webinar content CTA button that stands out Images of the webinar hosts Set Your B2B Email Marketing Strategy In Motion! B2B emails aren't rocket science. But if you felt that way, I really hope that after reading our guide, you are now ready to approach it the right way! Creating emails for your B2B customers is a process that will require focused messages, personalization, and a touch of professionalism. And with the right tools, you can really work miracles! If you still haven’t picked an email platform to help you out, why not sign up for a Moosend account? I’m sure you and Moosend can create converting emails to rule them all! With this in mind, it’s time to power up your sales cycle like never before! (Go! ) --- ### What Is Customer Retention? 14 Winning Strategies To Retain Your Audience In 2025 > Power up your customer retention with 14 proven strategies and turn your first-time shoppers into loyal advocates of your business! - Published: 2021-04-05 - Modified: 2025-01-07 - URL: https://moosend.com/blog/customer-retention/ - Categories: Marketing - Tags: Marketing - Levels: Beginner, Intermediate What is this customer retention thing everyone's been talking about, and why do I need it? Time to find out! First of all, retaining customers is 5x less expensive than acquiring new ones. However, is this the only reason why marketers need it? Well, do you prefer having new visitors who don't know you, or do you want Tom, your loyal customer, to place his Xth order for this month? Surely, you'd pick Tom. He is a good guy, but, most of all, he is a loyal customer who trusts your brand. While customer acquisition is essential, retention will ensure the continuous growth of your business. So, today, you'll learn how to calculate your repeat purchase rate and the best strategies to increase it like a pro! Let's go! What Is Customer Retention? Customer retention is a process that businesses use to motivate current customers to keep buying their products/services and discourage them from turning to their competitors. According to ISS, repeat shoppers have a 60-70% chance to convert compared to new customers who only have a 5-20%! This shows you how retaining customers is equally important and should be part of your sales and marketing strategy. Now that you know the definition, let's find out how to measure your retention rate. How To Calculate Your CRR? Identifying your repeat customer rate (or CRR) is crucial to monitoring the performance of your business. To calculate it correctly, you need to know the following variables: CE: Customers at the end of a measured period. CN: New customers acquired during that time. CS: Number of customers when the measured period began. Now, you can apply these on the following formula: For example, if you had 240 customers at the beginning of a specific period of time (CS), acquired 28 (CN), and ended up with 230 (CE), then your CRR would be 84. 2% . What is a Good CRR? In essence, businesses should have the highest CRR possible. While a 100% rate can be achieved, not everyone is going to hit that number. To find the best CRR for you, you should compare it to your industry’s average. Here are some retention rates you can use as a reference by Statista: Media: 84% IT Services: 81% Consumer Services: 67% Retail: 63% Hospitality: 55% As you can see, CRR can differ between industries. Most businesses, though, will aim for an 85%, which I believe is a great starting point. Furthermore, if your CRR is below your industry average, you really need to optimize your strategy and find a way to retain more customers. How? We'll get to that. Just bear with me for a few more minutes. Essential Metrics To Retain Your Customers Before I show you the best customer retention strategies, let’s see the most important marketing metrics you need to track and how to calculate them: Purchase Frequency Rate (PFR) Your PFR shows you how many times an existing customer has bought from you within a given period of time. Keep in mind that monitoring your PFR will also reveal the level of engagement between your shoppers and business. To calculate it, you need to divide the total number of orders made during a time period by the number of existing customers: For instance, if you have 240 orders and 180 customers, your purchase frequency rate is 1. 33. Compared to your CRR, PFR indicates the value your customers receive from you. Also, you can use the data to identify purchasing habits and use them to improve your promotional efforts and email marketing strategy! Average Order Value (AOV) Your AOV is a crucial metric that helps you discover how much each customer spends when they make a purchase. To find your AOV, you need to divide your total revenue by the number of orders placed: Monitoring your AOV will help you re-evaluate your pricing model and keep track of the value received by individual customers. Since your average order value is tied to your company's performance, calculating it frequently and analyzing the results will ensure your business's prosperity. Customer Lifetime Value (CLV) When we talk about CLV or CLTV, we refer to the amount of money a customer is projected to invest in a business throughout their lifecycle. CLV is among the most important marketing metrics you need to discover your customer acquisition and retention cost. To calculate it, you need to divide your average revenue per user (ARPU) by your churn rate: Finding your ARPU & Churn Rate First of all, you can measure your ARPU by dividing the revenue generated during a specific period of time by the number of active users. ARPU = total revenue : # of active users For your customer churn rate, you have to measure the number of customers at the beginning of the month and subtract the customers remaining at the end of it. Then, divide the sum by the number of customers you had at the beginning. Churn Rate = # customers at the beginning - # customers at the end : # customers at the beginning So, if your ARPU equals $25 per customer ($2,000:80 customers) and your churn rate is 5% (80 -76:80 x 100), you’ll get this: CLV = $25 : 0. 05 = $500 Now, if you multiply it by 12 months, you can find your annual CLV (you can change the "months" value based on the time period you want to measure): Annual CLV = $500 x 12 months = $6,000 Calculating your CLV is essential to determine your customer acquisition cost, which we'll see below. Customer Acquisition Cost (CAC) Your CAC is the amount of money you spend to win over new customers. To calculate it, you need to divide your sales and marketing cost by the number of new customers: A good CLV to CAC ratio is usually 3:1, meaning that a customer’s value needs to be three times higher than the acquisition cost. Knowing your CAC and CLTV will help you keep track of your business. So, if you see that your acquisition cost is more than your CLV, you need to rethink your tactics and focus on retaining existing shoppers more actively. As we mentioned above, getting old customers to buy is easier than convincing new ones, so keep this in mind when you plan your retention and acquisition strategy. Now that we examined the most important metrics, let’s see how to establish meaningful customer relationships that will increase your revenue and ensure your business's survival. 14 Essential Strategies To Retain Your Customers Establishing a successful customer retention program that will deliver exquisite experiences is the best way to nurture shoppers who will support you no matter what. Of course, to make it work, you need the help of some old friends: your email marketing platform, social media, support team, and a few more, which we'll see in a moment! 1. Invite Customers to your Loyalty Program Consumers love it when you reward them for buying more! After all, you can’t overlook the power that VIP coupons and discounts have! They make you feel special, don't they? If you want to promote repeat purchases, invite your audience to your loyalty program. How? Through an email marketing campaign! Check out how MAC does it: Subject line: Are You a M·A·C Lover? Join Our Loyalty Program. Rewarding loyalty is one of the most effective strategies to increase retention and give your audience more reasons to buy from you. Especially for eCommerce businesses, customer loyalty programs should be an essential part of your engagement efforts. Of course, you can't run your program manually! To put it on autopilot, you'll need an email marketing platform with marketing automation capabilities! This way, you can set up a loyalty workflow that will deliver follow-up messages when your shoppers' loyalty points change. If you want to create an effective customer loyalty sequence, sign up for an account and hop into the workflow editor to power up your customer retention! Try Moosend 2. Provide Stellar Customer Service Solving customer problems is part of your brand’s lifecycle. Providing instant and valuable solutions to common issues, though, will differentiate you from your competitors. If you think about it, customer support is the first touchpoint for potential customers who have questions about your product/service. According to a survey, 84% of consumers claimed that customer service was one of the most important factors in deciding whether to buy something or not. So, this alone shows us that consumers value great customer experiences more than anything. Also, let’s not forget that good customer service will create reciprocity between you and your target audience. Here's a real-life example: Helping customers before and after they make a purchase is a must to promote brand loyalty. Don't forget that customers will respond to a positive (or unexpected) experience by sharing it with their peers. This can be the ultimate brand awareness boost! Just look at the number of likes and retweets above! To provide excellent customer service, you need to streamline your interactions and enhance personalization using Customer Relationship Management (CRM) software. Integrate live chat support on your website for real-time assistance, and set up call center software for efficient communication with customers. Additionally, monitor social media and online reviews with reputation management tools to address feedback promptly to ensure a consistently positive and tailored customer experience. In a nutshell, assisting customers will work in your favor, allowing you to generate more leads and convert them through the power of word-of-mouth marketing! 3. Invest in Customer Success Customer Success Management (CSM) is a methodology for ensuring that your audience will get the most out of your product/service and achieve their desired outcome. Compared to customer service, where your team needs to respond actively, customer success aims at being proactive. This approach will help you understand customer expectations and determine the experiences your audience wants to have. To successfully retain your shoppers, connect your CSM software with your Customer Relationship Management (CRM) database. Through AI, your platform will process the data and give you predictive analytics about your customers' expectations. Source Of course, don’t forget about your customer success team! According to the Customer Success Association, your CSM representatives will ensure that your audience receives the maximum value through onboarding and training. So putting together a group of people who will integrate your sales, marketing, training, and support activities is one of the best customer retention initiatives you can take to deliver a seamless experience that will convert your leads. 4. Engage your Subscribers Sometimes consumers forget about their favorite brands, especially when real-life responsibilities get in the way! To give them a nudge, create an awesome engagement email to show them what they've been missing out on. Engagement emails and their cousins, the re-engagement campaigns, are now easier to set up due to the power of marketing automation. Email marketers can create engagement sequences that will be triggered after a specific time interval or subscriber action. Here’s a simple yet effective email campaign by Michael Kors: Subject line: We Miss You Marilia! Showering your subscribers with relevant recommendations will also rekindle their interest in your brand. And the more you tailor your messages to their needs, the easier it will be to convert and build a solid relationship with them! Also, don’t forget about the immense power of discounts! From your welcome emails to your engagement sequences, offering exclusive discounts will not only break the first purchase ice but also retain your new customers. If you are serious about your engagement and re-engagement strategy, join Moosend’s platform to create follow-up sequences that your audience won't be able to resist! 5. Collect Valuable Customer Feedback Retention is closely linked to customer experience. So the happier your shoppers are, the easier your efforts will be! But how do you improve your shoppers' experiences? Just ask them what they think about you and your products! The best way to collect feedback is to create a customer satisfaction campaign and send it to them like Happy Socks: The success of this customer retention strategy lies in customers’ love for sharing their opinion. And getting a 25% off for doing so! When you create your surveys, make sure to ask the right questions that will reveal potential issues with your product/service. After analyzing the data, you can address your customers’ concerns with a social media post or another email to show them that you take their feedback into account. And remember, the quicker you respond, the more they will appreciate it! 6. Personalize your Email Content Personalization is truly the new black! So any message that belongs to the email blast category won’t be met with enthusiasm. If you want your audience to stay with you, you have to create targeted messages that'll speak to them. To personalize your emails, collect your subscriber's information through your subscription forms. This way, you will be able to: add their name to your subject lines and email copy. create dynamic content for each recipient. segment your customers based on their gender, age, location, etc. Here’s what Sigma Beauty came up with days after I signed up for their newsletter: Subject line: Marilia, just for YOU - Flash Sale! For me? Oh, you shouldn't! Segmentation and personalization are your best allies to better engagement and sales. So make sure to leverage their power to deliver targeted content to your audience and provide a seamless customer experience that will win its heart. Want to create targeted customer segments and highly personalized emails that will attract your subscribers and turn them into repeat customers? Sign up for a Moosend account, and let us do the work for you! Try personalization! 7. Create the Perfect Onboarding Experience As we saw, engagement emails with special offers can increase your customer retention effortlessly. Nevertheless, this is just a temporary solution. If you want to turn your leads into customers and then loyal advocates, you have to lay a solid foundation. The perfect way to do it is to set up a lead nurturing sequence that will establish strong relationships with your audience. First of all, designing a welcome email with valuable copy will show your subscribers your true spirit. Then, make sure to infuse your onboarding follow-ups with the right elements: Intrigue: Give first-time purchase discounts, special offers, or free shipping. Value: Provide educational content like whitepapers, guides, and case studies. Uniqueness: Show them how you differ from your competitors and the ways your product can solve their pain points. Moreover, keep in mind that each subscriber will behave differently. So setting up different onboarding sequences based on their actions will increase the chances of engaging them properly. Source The perfect onboarding experience will give you customers for life. And the best part is these shoppers will also help you out by bringing their friends and family over through referrals. That’s two birds with one stone! 8. Power up Brand Credibility In the era of spam, phishing, and fake ads, consumers need to know whether your company and products are legitimate or not. Getting scammed is the worst-case scenario. And you know well that when this happens, dissatisfied customers will express their frustration on social media. To avoid that and retain customers the right way, you need to increase your credibility. How? Through social proof and, more specifically, customer reviews: To get all those positive comments, you need to keep your promises and deliver a product that will make your shoppers' lives easier. For Function of Beauty, its satisfied customer base is its secret weapon to convince more people to join. In a nutshell, social proof is your strongest weapon to make your brand more appealing to new visitors. Use positive customer testimonials on your website, social media, or emails to dissolve any doubt, convert new customers, and give them more reasons to stay with you! 9. Get Customers to Create an Account I’m sure many of your customers have made a purchase as guests. Which is totally fine. But wouldn’t it be better if you knew more about them? (Personalization is calling! Won't you answer? ) Letting your shoppers check out without an account is convenient. However, when they create one, they can provide you with a ton of extra information about themselves. Which you can later use to engage them better. For instance, when a registered user provides you with their birth date, you can use it to create a birthday email campaign with a special offer. For Amazon, this is an old winning practice: On top of that, Amazon has multiple conversion points to get visitors to sign up. In the last CTA, you can also see how the company adds a little message to show potential customers why they need an account: "See personalized recommendations. " While this works for Amazon, you can’t really remove the guest option from your checkout because that may inconvenience some users and lead them away. Sadly, lazy customers are a thing... Nevertheless, try to get them on board by offering extra incentives like a newsletter signup discount to make the registration process sweeter. 10. Adopt the Subscription Model A single purchase is great. But what if you could turn it into a regular thing? Undoubtedly, businesses that have adopted the subscription model have found the secret to retaining customers simply and effectively. Just look at Netflix. The brand has been using it for years to keep customers paying for its services every single month! But what about eCommerce stores and retailers? Well, the subscription model is really easy-to-implement, and you can promote it alongside your one-time purchases. Here’s how Blueland uses it: Subscriptions can work well for companies selling goods like cleaning products, coffee, or even smoothies. Whatever you sell, show your customers why they should opt for a monthly refill. A discount is the best tactic to intrigue them. Giving them freebies is also a smart practice to get them to act. Incorporating the subscription model into your business will promote customer retention and increase your revenue. Just make sure that the deal is appealing enough to keep your customers subscribed! 11. Promote your Brand’s Ideals Consumers no longer see the company as a legal entity but as a living organism with whom they want to relate. If you want loyal customers, discard the make-a-profit label and adopt a more humanistic approach. To achieve that, you first need to turn your business into a brand. Then, show your target audience the reasons why your company is worth their time and money. Highlighting your vision and ideals throughout the customer journey will give your potential customers more reasons to stay. For example, Patagonia is a brand that promotes high-quality products that respect the environment: For its customer base, the brand’s mission is one of the reasons that keep customers coming back. According to a survey by YouGov, 69% of them said that they want to know the origin of the material used to create their favorite garments, and 67% agreed that we should take action to save the environment. Apart from that, these customers were also charmed by the company's variety of high-quality products. But, do you know what else made them stick around? Patagonia’s environmental ethos and its commitment to protecting humans and wildlife! 12. Entertain your Audience Promoting your products and educating your customers will help you retain them. But do you know what else can win them over? Entertaining content! This is where social media comes in! Consumers love checking out new products, secret sales, and more. What they love more than anything else, though, is sharing funny content with their friends. In my opinion, if you make them laugh once, you’ll have managed to lead them a step closer to retention. Why? Because people will not only wait for your promo stuff, but they’ll also look forward to engaging with you on a more "personal" level. Brands like Wendy’s have used unique social media marketing strategies to power up their engagement and create loyal advocates. This is a small sample of what the brand usually posts: Engaging content will solidify the relationship with your followers and turn into something meaningful. Just make sure that the content you post reflects your brand for a more fulfilling and entertaining experience! 13. Don't Overpromise and Underdeliver Overpromising is one of the worst mistakes rookie businesses make. And when this is combined with underdelivering, you can find yourself dealing with frustrated customers and negative noise. No matter how loyal these shoppers are, a mistake like this can create a backlash. And you definitely don't want a #yourbrandisoverparty or #boycottyourbrand trending worldwide on Twitter. Keeping your promises realistic will create reasonable customer expectations. And who knows, underpromising and overdelivering might actually be a lot better and even surprise your audience! An honest business will create a feeling of security that will encourage consumers to keep buying. So next time you promote a new product, keep this in mind to avoid falling into the overpromising/underdelivering trap. 14. Reach out to "Ex-Customers" Once your loyal customer, now a stranger that doesn't "talk" to you anymore... Sad, but it can happen at any time! If you find yourself in this situation, it's best to contact your shopper to determine what happened, especially when this customer has been a regular contributor to your revenue. I know that starting such conversations with them can be difficult or awkward. However, finding the cause of the problem will give you the chance to win them back and improve your customer retention strategy as a whole. Reaching out to these customers through a personal email is the best way to approach them. Just don't spam them if they aren't willing to answer back. Customer habits and perceptions change all the time. So collecting info will help you improve yourself and your product! Ensure The Growth Of Your Business To get from customer acquisition to retention, you need to identify your customer’s pain points and provide them with the best solutions. As you must have realized, a seamless experience with your brand is all it takes to increase loyalty and turn those first-time shoppers into loyal advocates of your company. Of course, to achieve retention, you need the help of your CMS, CRM, email marketing, support team, and so on. Also, selecting the best tools for the job will help you streamline your efforts more effectively. So why not sign up for a Moosend account to have one thing less to worry about? Now let me see you off with one of my favorite retention quotes: "I don't know who you are, but I'll find you, and I'll retain you! " You heard Liam Neeson. It's time to get your business growth back on track! --- ### A Simple Guide To Birthday Emails That Bring Customers Joy > Want to send birthday emails to your beloved customers? Learn everything you should know in this 2023 guide and design emails that convert! - Published: 2021-04-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/birthday-emails/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner “Happy birthday to you, happy birthday to you... ! ” We all love singing these words to our friends and family on their special day! And, of course, bringing them gifts we know they’ll cherish and appreciate! So have you ever thought about doing the same for your customers as a business owner or marketer through birthday emails? It’s such a beautiful initiative to deliver birthday greetings and gifts to customers on their big day. It makes your relationship more personal and authentic! And it’s not just a well-thought gesture. It’s also super profitable! Sending out birthday emails to shoppers and subscribers can bring excellent results to your business. As soon as you start this email marketing practice, an increase in ROI and customer retention will be waiting just around the corner! Long story short, if you run an eCommerce store or any other type of customer-centric business, you’d better hit the road! What Is A Birthday Email? Shortly, it’s a targeted email you can send to customers on their birthday, offering them presents, mainly in the form of special deals. For instance, you can provide them with coupon codes, discounts, or even free shipping. Overall, these email marketing campaigns aim to nurture relationships with customers, increase retention, and boost sales or traffic. So make sure to create a thoughtful and well-planned email that satisfies your marketing purposes. Source It’s up to you to decide your offer based on your business type and services. For example, for some businesses like small local stores, a birthday e-card without a special deal could still do the trick! In any case, remember to show customers your appreciation and gratitude on their birthday and wish them well. This way, they will never forget you! What Are The Benefits Of Birthday Emails For Your Business? Aren’t you already convinced that wishing Happy Birthday to customers can change your business forever? Then we’ll let the numbers do the talk! Here are some stats by Experian about the performance of birthday emails vs. promotional emails that would impress every marketer: 481% higher transaction rates 342% higher revenue per email 179% higher unique clicks So birthday emails can play a massive role in sustaining revenue, customer engagement, and retention when done right! Source Keep on reading to learn how to build your birthday email strategy from scratch and design emails that convert in a flash! How To Create Birthday Emails Effortlessly So if birthday emails to customers are not part of your current email marketing strategy, it’s best to set up a process to make things work. Let’s see: Pick a Marketing Automation Tool First and foremost, to start this process optimally, you need an email marketing automation platform like Moosend or Mailchimp to help you out! Best email marketing solutions let you create automated workflows and almost do the job for you. All you have to do is set the right conditions and develop segmented lists to achieve better reach! Most email marketing tools enable you to craft everything you’ll need on the road to convert! With smart design solutions and ready-to-use templates, you can create the email layout and landing pages in simple steps! And of course, these platforms can offer you access to important analytics and reporting tools to monitor your progress. See what works and what needs to be improved to scale your business! Plus, with methods such as A/B testing, you’ll be able to compare different email variables, find the most effective and get an ROI booster! Did you know that Moosend is an all-in-one email marketing platform that checks all those boxes? Sign up now to our free plan and see it with your own eyes! Get Moosend for free Collect Actual Birth Dates But how can you learn your customers’ exact birth dates in a compliant and respectful way? Luckily, there are lots of ways to tackle this challenge. First, you can collect this information at the customer registration phase along with other personal data. Check this example by Moscot: In the email sign-up form, you can also mention that you’re requesting their birth dates to send them the best free gifts on the planet! Second, you can create a dedicated email capture form on your website just for this purpose, where visitors and customers can subscribe! Also, you can build a separate email campaign to collect your customers and subscribers’ birthdays, as Timex did. Reveal your most significant assets to them! Mention what types of offers and deals they can expect from you on this special day to attract them! In any case, it’s important to include a Preference Center on the email or form footer. This way, you give your customers the option to select which personal data they’d like to share with you to avoid spamming them. Choose the Right Time Which is the best time to send those emails to your customers to convert? On the actual birthday or earlier? Many businesses create email sequences for this purpose. Apart from the actual birthday, which is a must, they send triggered emails before that date to give customers more time to claim their gifts! You can start with an email a few days earlier to show them that you already think about their birthday celebration! With Moosend’s birthday email recipe, you can build automated workflows to wish your customers Happy Birthday well on time! Give it a shot And don’t forget to send them a post-birthday email reminder if they’ve missed it. It’s worth a second shot! But not all emails perform the same, no matter how structured your processes are. So how can you delight your customers at first sight and make them click through your email? Top Elements Of Successful Happy Birthday Emails Here is how you can make things work and ensure that customers will finally receive their present! Lovable Design A clear email layout is essential to maintain customers’ attention once they open your email. As mentioned earlier, most email service providers let you design your email quickly, using beautiful ready-made templates. These email templates can save you lots of time and resources! Source To manifest the celebration theme, find the perfect birthday email template and add festive images and visuals. A birthday cake, balloons, or confetti will get the readers straight to the point! And remember, GIFs are always a good idea to have some fun! Clear CTAs Every email is designed for a specific purpose: To make the reader complete the required Call-To-Action (CTA). In this case, you want the customer to spot the special deal straight away and click to redeem it! It’s best to avoid unnecessary information that could distract the reader, as it could hurt conversion rates. The CTA button should be easy-to-detect so that customers don’t get lost in translation. Write a copy line with active and inviting language and leave no room for errors! Alluring Copy Apart from your CTA, the email copy should reflect the whole birthday theme, starting with the subject line. To increase your open rates, you should create subject lines that charm the reader. The copy should be unique and to-the-point with all the elements that would make your customers engage with your campaign! To craft catchy subject lines, use Refine - Moosend’s free subject line tester and see your open rates rise! Here is an example by H&M that will show you the way: Subject line: Happy Birthday! We have a present for you. Would you open this email on your special day? Well, you would! Who doesn’t want a birthday discount from their favorite store after all? And of course, don’t forget to write down your birthday wishes and keep a positive, friendly, and celebratory tone throughout the email! Customers will appreciate it from the heart! Personal Matter Happy birthday to who? It’s best to avoid sending generic birthday emails to customers. Blasted emails are outdated, with personalized marketing winning solid ground! More specifically, according to a recent report, email personalization increases open rates by 26%! So why miss that opportunity? For example, you can personalize your email by adding the customer's name on the subject line. You can also create more sophisticated lists based on each customer’s preferences to send them tailored birthday gifts. So make them feel that you’re singing Happy Birthday to them only and increase open and conversion rates! Conclusion As you can see, there’s a lot to win with birthday emails for your business, from increased revenue to eternal customer loyalty! Hurry up, then! Choose the right email marketing platform for your business, design lovely emails, and personalize them for extra love. And we promise you - you won't regret it! --- ### 26 Tested Email Marketing Best Practices That Drive Results > 1. Experiment and deliver on time. 2. Establish the appropriate frequency. 3. Give compelling reasons to click. 4. Plan ahead. Learn more. - Published: 2021-03-29 - Modified: 2025-04-08 - URL: https://moosend.com/blog/email-marketing-best-practices/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Four words, thirty letters, implement them, and skyrocket your business like a pro: email marketing best practices! Today, we're going to dive into the best email practices to help you grow your traffic and sales using your mailing list. If you're looking for the perfect all-in-one tool to manage your email list and deliver high-converting campaigns, join Moosend for free. Ready to take your email marketing to the next level? Email Marketing Best Practices Here's a TL;DR version of the tips and email marketing best practices covered in this guide. Experiment and deliver your emails at the right time Establish the appropriate email frequency Give subscribers compelling reasons to click Plan ahead for special dates Use the curiosity gap in your subject lines Create an email drip campaign (onboarding) A/B test your email campaigns Write engaging email copy Use high-quality visuals Optimize the preview text Have clear CTAs Use storytelling to build trust Build your own list Segment your email list Use double opt-in Keep your email list clean Allow your audience to unsubscribe easily Personalize your email campaigns Automate your messages Avoid 'no-reply' sender address and increase legitimacy Make your emails time-sensitive Remind subscribers why they signed up Make a promise from Day 1 (and keep it) Optimize your landing pages Reward loyal email subscribers Integrate email marketing with social media 1. Experiment and deliver your emails at the right time What's the best day and time to send your messages to get the best email open rates? Internet search results indicate Tuesday at 10 am as the answer. Despite being written on some of the best marketing blogs, this piece of advice has been circulating the web for years now, and naturally, inboxes get bombarded on that day and time. So it has the opposite effect. Our analysis of over 10 billion emails sent through our platform showed that the best day and time to send your emails is Thursday between 8 and 9 am. However, this doesn't necessarily mean this will be right for YOUR email list. When it comes to sending emails, you need to know how your target audience behaves. The easiest way to do that is to collect data through email tracking and experiment until you find that sweet spot. 2. Establish the appropriate email frequency According to our data, the optimum frequency (to get your emails opened) is 2-5 campaigns per month. Following this email marketing best practice, you can minimize the chance of your campaigns ending up in your subscribers' trash folder. This, in turn, promotes your email deliverability. Building up hype for your next campaign will make your audience appreciate you more, and look forward to receiving your next big email campaign. Think of it like this. An opt-in subscriber has given you a golden ticket: they've trusted you with their email address. So don't abuse their inbox or resort to tactics such as email blasts. With Moosend establishing your frequency becomes effortless since the platform allows scheduling as well as automatic resending of your email campaign to the subscribers who didn't open it. Sign up for a free Moosend account now and see for yourself! 3. Give subscribers compelling reasons to click Want to get better click-through rates? Then give your subscribers incentives to open and click through your email. Consider using a strong incentive in your subject line, such as free shipping or buy an item and get one free, etc. Here's a winning example from Starbucks. That's a great subject line right there: "You could win Starbucks for life! ". The email instantly catches people's attention and stands out in the inbox. People are bombarded with promotional emails, so you have to make yours "the one. " 4. Plan ahead for special days Specific dates on the calendar, like Christmas, Thanksgiving, and Easter are excellent marketing opportunities for every company. And email is your best marketing channel to do it! Here's what you can do for Halloween for example: Plan ahead of time and craft special offers instead of relying solely on last-minute campaigns. Even if that means delivering a V-day email drip campaign on 22nd January! Create your seasonal email templates early to save time, beat your competitors, and capitalize on those important dates. Moosend offers a wide variety of stunning newsletter templates that you can customize to your taste. If you still haven't got yourself an account, what are you waiting for? Sign up here 5. Use the curiosity gap in your subject lines Have you heard of the curiosity gap before? In short, you provide enough information to hook your audience and make them curious. But you don't provide enough information to satisfy that curiosity until they click. In recent times, the practice of writing enticing headlines, which appeal to our desire to 'fill in the gaps,' has been adopted by viral sites like Upworthy and Buzzfeed. If you give away everything in your subject line, then a recipient has no particular reason to open your email. But holding back some information while providing enough to draw them in can lead to a serious boost in your open rate. Let's make an example. Here are two possible email subject lines: How We Used The Curiosity Gap To Boost Our Open Rate By 8% This Simple Copywriting Trick Boosted Our Email Open Rate By 8%. In the first subject line, we give away the fact that we're talking about the curiosity gap. However, in the second, we simply allude to a 'trick. ' And the reader will have to open the email (or click through the website) to find out what that trick is. Which email subject line do you think would get more opens? Spoiler: the second one. So, use the power of the curiosity gap (in a non-spammy way) to give a serious boost to your open rate. 6. Create an email drip campaign (onboarding) Marketing automation is a powerful tool at the hands of modern email marketers. If you want to automate time-consuming tasks while nurturing your subscribers, you need a smart drip campaign to convince them to act. All this, without being spammy. Drip campaigns are a series of emails usually sent to your new subscribers after registering through your newsletter signup forms. Luckily, we got tons of fantastic drip campaign examples to get you inspired. The most popular series is a welcome email drip campaign. You can launch a sequence of emails with different incentives to onboard new customers. The first email in the sequence can contain a discount for the first order. With the next one, you could incentivize them to join your loyalty program. Finally, the third email can introduce your team, aka the people behind the brand. In this way, you promote your brand image and humanize your brand. 7. A/B test your email campaigns Crafting effective email campaigns is of the utmost importance and the only way to achieve that is through testing, and more specifically A/B testing! Running an A/B test is a relatively easy process and it helps you improve every part of an email campaign. In short, what you do is send a different variation of the same campaign to two different groups of recipients. Depending on your goals, you can test: subject lines preheader text (keep in mind your mobile device users) content of your email: images and copy CTA boxes (colors, copy, placement) your email campaign tone and length Whatever you choose to test, don't forget to check your metrics. Your open rates are essential if you're checking variations of your subject lines. Similarly, monitoring your click rates when you come up with different email content is crucial. Finally, the winning combo is the one that will give you the best conversion rate. As one of the best Mailchimp alternatives out there, Moosend offers effortless A/B split campaign testing. Pro Tip: Never forget to send test emails to yourself to check if your control and variations look good. An incomplete campaign sent by mistake will ruin your experiment, and you'll have to start again. 8. Write engaging email copy One of the email marketing best practices that shouldn't be overlooked is writing effective email copy. First, you'll have to establish your brand voice. This will allow your campaigns to be consistent across all channels not only email. Your email copy needs to be valuable and precise while having actionable wording in order to inspire action and blend beautifully with your CTAs. You don't want to tire subscribers with walls of text. The main goal is to emphasize the value of clicking through the email and lead people towards the CTA. A/B testing of the email copy is a must in order to find out what resonates better with your target audience. 9. Use high-quality visuals As they say, "a picture is worth a thousand words", so your emails need to incorporate stunning and eye-pleasing visuals. It goes without saying that your visuals must be high-quality and aligned with your brand (in terms of colors, style). The main aim of visuals is to "reinforce" your email copy and create an emotional connection with your subscribers. GIFs are also an option to be considered, however, be extra cautious as they tend to impact the tone of your email and they aren't always relevant. Finally, be sure to include ALT text in your images since it not only helps people with visual impairments but can also be life-saving in case the HTML does not render. Relevant text will be in the place of the blocked images and this might encourage subscribers to enable them and engage with the email as originally intended. 10. Optimize the preview text Getting the most out of your email's preview text can work wonders. The preview text is essentially a snippet of copy from the body of your email that is typically displayed next to the subject line. According to a report, using a preheader can provide an almost 22% boost in both open and click rates. So, instead of leaving your campaign's effectiveness to Lady Luck, it's wise to craft an enticing preview text that accompanies your subject line and builds upon it. In this way, you make your email more appealing to open and hopefully catch the readers' attention right away. With Moosend this small but impactful optimization is straightforward and you can find this in your campaign settings. 11. Have clear CTAs To have a successful email marketing campaign, you need to persuade subscribers to take action. Give them too many choices, and they may take the wrong action, or worse, get confused and unsubscribe from your list. Therefore, it's critical that your subscribers know what you want them to do next! To do that, you need to seamlessly blend your beautifully designed CTA with your email design. Make it ridiculously clear what you want your users to do. CTA design and placement play an equal role. Make sure your CTAs are visible as well as accessible, to cater to people using mobile devices. Moreover, it's advisable to have your main call-to-action above the fold, as otherwise, the majority of your recipients won't see it. 12. Use storytelling to build trust People inherently love stories. They bypass the logical part of our brains and form deep connections through emotion. It's been found that people are 22x more likely to remember something if it's weaved into a story. Successful brands use stories in marketing to establish a strong bond with their customers. This, in turn, results in increased loyalty, better engagement rates, and most importantly, trust. Stories can be personal, funny, and highly relatable to your target audience, thus helping to humanize a brand. So, storytelling is a powerful element that can be utilized in content marketing, able to engage and convert customers successfully! If you've got a story that fits your email marketing strategy, make sure to share it. 13. Build your own list It doesn't come as a surprise that purchasing email lists is NOT an email marketing best practice you should follow, especially now after the establishment of the GDPR rules. Healthy open rates play a vital role in email marketing campaigns, so if you're attempting to contact people who haven't given their consent, your campaigns' performance will soon plummet. Moreover, your list runs the risk of being denied by major ISPs (Yahoo, Gmail, AOL, etc). So, you need to build your own email list organically! Since building a large list can't happen overnight, be sure to use lead magnets (ebooks, industry reports, freebies, etc) to incentivize people to join your list. Building your own list ensures high engagement rates and increased deliverability. If you happen to have "inherited" an email list, it might be good to verify that you have each individual's consent. All in all, it's worth putting in the work. The benefits of building a list far outweigh the risks of buying one. We have an excellent guide on how to build an email list from scratch. Check it out here! 14. Segment your email list Different customers have different needs. In order to reach them in the best way possible and deliver messaging that resonates with their needs and preferences, you have to create customer segments. Segmenting your subscribers isn't supposed to be a hassle. In fact, segmentation starts the moment you acquire your subscribers' email addresses through your carefully crafted newsletter signup forms. Generally, you can segment your audience based on their gender, location, lifestyle, on-site behavior, etc. In the above example, Baskits groups new subscribers based on their purchase preferences. Proper segmentation of your list will allow you to tailor your messages to your customers' specific needs and personalize them effectively. But that's not all. Advanced segmentation of your list can be vital in designing follow-up email campaigns. Let's say you are launching a webinar. Some of your subscribers might miss that first email. By segmenting your mailing list, you can send a registration email to new subscribers, while delivering a reminder to those who have. For more customer segmentation examples, check out our detailed guide. 15. Use double opt-in When a new subscriber signs up for your emails, you can send them a link to confirm the subscription. This process is your good old double opt-in, an extra step to verify your subscriber's email address. While the double opt-in adds an extra step to your subscribers' journey, it's one of the safest email marketing best practices you need. Quality over quantity! If you're still worried about your list potentially getting smaller, remember that using double opt-in will positively affect email deliverability. 16. Keep your email list clean It's sure good for the ego to look at the raw number of email subscribers. But if most of those subscribers never engage, they are, at best, chewing up resources or in some cases even hurting your overall deliverability. Too many bounces and invalid email addresses can see your email marketing campaigns hit spam thresholds set by inbox providers. So, it is essential to clean your list regularly. First of all, you need to remove invalid emails (hard bounces). A hard bounce means that the email address doesn't exist on the server. Removing any hard bounces from your email list improves your sender reputation. If you use Moosend for your email marketing campaigns, you can set hard bounces to be automatically removed. Secondly, it's essential to monitor soft bounces. A soft bounce can happen if an inbox is full, or temporarily unavailable. You might not want to remove a soft bounce immediately. But if you're getting a consistent soft bounce from an email address, then it's probably worth removing it. A three-strike policy might be worth considering. Last but not least, remove unengaged email subscribers. How long should you wait? While there's no definitive answer, a good rule of thumb is that if someone hasn't opened any of your emails for a year, they are probably not interested in your list anymore. 17. Allow your audience to unsubscribe easily No matter how awesome your emails are, some users will want to unsubscribe. Perhaps they are no longer using your product, or maybe they had a career change. Unsubscribes are part of running a "clean" email list. In numerous successful newsletter examples, the usual place for your unsubscribe button is next to your email address. Normally, it's added automatically by the email client (Gmail, Yahoo, etc. ). While it may sound like an unorthodox email marketing best practice, unsubscribing must be effortless and instantaneous. Alternatively, you can add your button yourself at the end of your email design. Avoid hiding it or using small fonts on purpose. And make sure users don't need to log back into their account to complete the process. Failing to do so, will definitely trigger spam reports which in turn hurt your email deliverability rates. At Moosend, we automatically add a one-click unsubscribe link to the bottom of every email to ensure you don't forget about it! 18. Personalize your email campaigns Email personalization is among the most basic email marketing best practices. When someone uses our name, we respond on a subconscious level. In its simplest form, personalization happens when using your customer's first name in your subject lines. According to email automation statistics, 1. 75% of email revenue comes from personalized email marketing campaigns! Personalization doesn't end there, though. Customers expect to receive relevant content that matches their taste. So, you need to leverage dynamic content and provide unique customer experiences, based on user data you've collected through your online forms. In a nutshell, personalization leads to a significant increase in your engagement and conversion rates, so selecting a user-friendly and reliable email marketing tool can be a lifesaver. Join us! 19. Automate and personalize your messages An email marketing best practice that couldn't be absent from this list is automation. Modern email marketing platforms provide basic and advanced campaign automation options that marketers should leverage. On a basic level, you need to create automated workflows that save you time from repetitive tasks. Such tasks are welcome email sequences, cart abandonment campaigns, etc. You shouldn't stop there though. Combine the power of automation and personalization to form deeper bonds with your subscribers and increase engagement. This could be as simple as sending an email to wish them a happy birthday once a year. Be sure to accompany it with a discount voucher or exclusive offer for their special day! Moosend provides you with all the subscription form templates you'll need to collect those DOBs during sign-up. Think about how vital personal dates fit with your product or service and set up automated campaigns. You can leverage all our automated workflows just by signing up for a free account! 20. Avoid a 'no-reply' sender address and increase legitimacy What’s the point in personalizing your email message or subject line if they look like they were sent by a bot? Or leave a blank BIMI record (brand logo)? It's a little ironic. Steer clear of a "no-reply@" sender address. You need to build trust with your audience, not the opposite. Moreover, they're more likely to open your emails if they believe they are composed by a real human! You may even choose to encourage your subscribers to reply, since collecting feedback is essential for your entire marketing plan. Of course, there is also the CAN-SPAM Act that companies have to comply with. One of its rules dictates that you shouldn't use the words "no-reply" or anything similar to your sender's name. It's advisable to increase the legitimacy of your emails by setting up DMARC, which then allows you to use your brand logo on supporting email clients as part of BIMI. This is an additional layer of authenticity to your email messages, which establishes trust with your audience. 21. Make your emails time-sensitive There's nothing like a bit of urgency to spur consumers into taking action. Fear of missing out (FOMO) is a basic consumer instinct that every marketer should target. So, set a time limit in which your customers can take action, and you'll see an increase in clicks and conversion rates. Begin by introducing urgency in your email subject lines. Hours left: FREE Lipstick for National Lipstick Day! (MAC Cosmetics) Hurry, Time is Running Out on These Hot Deals! (Nikon) Prices Go Up Tomorrow (MVMT) Evidently, the combination of emojis and proper wording gives them an extra conversion boost. Of course, if you want to skyrocket your campaigns' efficiency, you shouldn't ignore countdown timers in emails! Timers are a feature that very few email service providers offer natively. Luckily for you, Moosend gives you all the time(rs) in the world plus useful email templates just by signing up for a free account! Here is an example by Redbubble. You can do it like Redbubble and better! Just select a template from our Template Library and drag-and-drop a "Timer" Element into it. Test it now 22. Remind subscribers why they signed up There will be people on your list who have entirely forgotten ever signing up. So, it's ideal to remind them WHY you're emailing them. This is particularly important if you're not a regular sender. Let's say you send a monthly newsletter to your list, but you emailed it on the last day of the month. Someone signs up on the 1st of January. By the time the 31st rolls around, they've completely forgotten all about you and your website. And they hit the spam button. Even if you're a regular sender, reminding people why they signed up is among the most important email marketing best practices you need! The global brand Converse, for instance, reminds subscribers why they signed up at the bottom of their newsletter. Why at the bottom? People will generally go at the bottom to look for an unsubscribe link, so by putting the reminder there, you can catch customers (and remind them) before they unsubscribe. This gives you a better chance at changing their mind and keeping them on our list. 23. Make a promise from Day 1 (and keep it) Creating an online form will help you indicate what a new subscriber should expect. Will they get a weekly newsletter? A ping when you publish a new blog post? Notification of special offers or discounts? Whatever you promise when someone signs up to your newsletter, stick to that promise. After all, not doing so is the number one way to annoy your subscribers since you deliver something they haven't opted for. For example, Stacked Marketer has an email signup box on their website. There, they promise to send fresh content every day at 1 pm. And that's exactly what they do. 24. Optimize your landing pages Consumers nowadays are busy and expect to see certain things when they click on an email’s call to action. Therefore, creating a seamless transition for subscribers clicking on your emails is of the utmost importance. Carefully crafting a landing page that is aligned with your goals and your email content shows consistency and promotes a positive user experience and trust in the brand. It’s also very important to use tracking tools to measure which emails and landing pages had the best performance so that you can form a winning strategy. If you’re curious how you can propel your landing page efficiency and boost conversions, check our landing page optimization tips! 25. Reward your loyal email subscribers Loyal customers are the lifeblood of your business. They open and click your emails, and choose your store to make their purchases (instead of your competitors). So reward them for their loyalty and engagement. There are various simple ways you can do this, from special discounts or offers to early access for exclusive products and services. That's a great way to make them feel appreciated. And you're not losing anything, right? It's a mutual benefit! Some businesses also run reward points schemes for their customers. This is, of course, a great way to retain them and incentivize them to stay with you. 26. Integrate email marketing with social media Social media. The holy land of memes, huge audiences, and Instagram influencer marketing! Everyone has a social account to communicate with their friends. But most importantly, check news and interact with branded content. Since social media is such a big player, you need to integrate it with your email marketing. And the way to do it? Well, take a look at Rothy's email: This email campaign is great to draw attention to your social media profiles. And the perfect social media marketing hack to expand your mailing list. You can always add social media buttons at the bottom of your email and let your cross-promotional efforts run on autopilot. What's next? We've covered a lot in this guide, so if you have any questions or comments specific to your campaigns, then please leave them below. We'll also be regularly updating with more email marketing best practices. If you liked what you read, you might want to bookmark this page or share it with your friends. Email marketing shouldn't be a hassle. If you still haven't picked the right tools to make email marketing a piece of cake, make sure to try our email marketing platform. What are you waiting for? Email away! --- ### How To Build A Brand That Will Last In Time And Space [2025] > Want to know how to build a brand? Follow these 12 simple steps to create a strong brand identity that will last in time! - Published: 2021-03-26 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-build-a-brand/ - Categories: Marketing - Tags: Marketing - Levels: Beginner What Coca-Cola, Apple, and Nike have in common is that they knew exactly how to build a brand that consumers would love. Do the words “brand building” scare you? Do you look at Amazon and McDonald's and think: How can I build an equally strong brand that people will love? Is it even possible? First of all, yes, it’s possible! And second, let me welcome you to Brand Building 101. Today, we’ll learn everything about building a successful brand: your brand strategy, brand identity, and brand marketing! What Is A Brand? A brand isn’t a fantastic beast but the way your target audience perceives your business. For example, Christian Louboutin’s famous red-soled shoes have been in the spotlight for years. Why? Because Louboutin’s innovation is unique and intriguing! For the business, the red soles aren’t just a trademark but the very soul of the brand. Similarly, your own brand can be a symbol, logo, font, song, or even a word that will make your target audience think of you without listening to your company name. What Does Brand Building Involve? Learning how to build a brand that people love isn’t rocket science. However, if you want to do it successfully, you need to know what this process involves. The recipe to turn your business into a brand is to create a go-to-market strategy that'll combine your brand identity and brand marketing. Throwing all these into your mixing bowl will lead to a recognizable brand that lasts in time. So, let’s break the ingredients down: Creating a Brand Strategy The first step to turning your business into a brand is to develop your brand strategy. Of course, this isn’t an easy process. Your strategy is a long-term plan that requires time, creativity, and resources. Setting your goals is also important! Think about how your business will impact your potential customers’ lives and what solutions you can provide to their pain points. Effective strategies should always have the following elements: Source In a nutshell, your strategy should focus on delivering positive and unique experiences that will make consumers want to invest in you. And don't forget! The better the experience, the more people will talk about you, slowly turning you into a must-have rather than a maybe. Constructing a Brand Identity Your brand identity involves all the visual elements related to your brand. These can be your logo, website design, or your packaging. However, brand identity isn’t only a box or a website but the feeling your brand will trigger when customers interact with it, to make visitors and search engines "feel safe" make sure you use an SSL certificate. The easiest way to define brand identity is to filter a business through the brand identity prism. Here’s Starbucks’ prism: Source To paraphrase Jeff Bezos’ words, branding is all about your reputation and what people say about you when you aren’t there. So, a solid brand identity that triggers positivity is your best chance to make your business thrive and survive! Getting into Brand Marketing Which comes first? Branding or Marketing? Well, branding is all about the personality of your business and how you present yourself to your target audience. Marketing, on the other hand, focuses on building brand awareness through numerous digital marketing channels. For instance, let’s say you are the owner of a beauty brand. Your branding would be something like this: “Beauty that respects nature. ” Marketing would take that and turn it into email marketing campaigns or social media posts with the reasons why customers need to buy from you. To take a step further, your email campaign would probably look something like Burt’s Bees, a brand that has a clear purpose and doesn't hesitate to show it: So, to answer the question of which comes first, learning how to build a brand and then getting into brand marketing is the logical thing to do. Also, if you need an affordable email tool to start sending your emails, try Moosend to step up your brand marketing! Now that you know about the elements of brand building, let’s see the most important steps you need to build your brand from scratch! 12 Simple Steps To Build A Memorable Brand From setting your goals to promoting your brand through email marketing and social media, here’s all you need to create a brand that will last in time: 1. Pick A Memorable Name Words convey meaning. But names, dear marketers, names have power! If you want to build the ultimate brand, your starting point should be your brand name. In essence, there are no limits to what the aspiring business owner’s mind can conjure! Picking the right name, though, isn't an easy feat. You need to make sure that your name is easy-to-remember and hasn’t been used by other brands. Source Brainstorming ideas will help you come up with the right name. Of course, when you find the one name to rule them all, don’t forget to share it with your peers to get some feedback. To give you an idea of what you can create, here are some categories you can focus on: Made-up names: Pepsi, Kodak Metaphor names: Nike, Amazon Common words/Descriptive: Apple, The Shoe Company Names: Wendy’s, McDonald’s Word combinations: Moosend, Facebook Acronyms: KFC, BBC Altered words: Tumblr, Flickr Moreover, coming up with the perfect name might take ages. Luckily, eCommerce platforms like Shopify can help you out with their business name generators: Source Use the generator to find a cool name when your inspiration pool has run dry. Do it wisely, though, as some can be very generic or weird! 2. Define The Purpose Of Your Brand What are you passionate about? Before building your brand you need to think about your mission statement. In short, your mission consists of “what you do,” “how you do it,” and “why you do it. ” As people love supporting brands with a clear goal that transcends the make-a-profit endgame, having a mission statement that explains your vision is extremely important. For instance, here is Patagonia’s mission statement: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. ” Patagonia’s mission statement perfectly embodies the company’s core values to give customers high-quality products while protecting the environment. Keep in mind that your mission will define your brand and help you differentiate it from your competitors. So, staying true to your vision and communicating it clearly is key! 3. Create Your Brand Positioning Statement Now, let’s talk a little about brand positioning! But wait, isn’t this the same thing as a mission statement? Well, no. Your mission statement is all about your drive and what you and your employees want to achieve. To understand the difference between mission statement and brand positioning, let’s examine Home Chef’s website. When you click on the “About Us” page you’ll come across the brand’s mission: “Bring people together around the dinner table. ” This is what Home Chef aspires to do, providing extra information about the founder’s reasons for creating the company and what he wanted to achieve. So, if this is the mission statement, where exactly is the brand positioning statement? Well, if you go back to Home Chef's homepage, you’ll come across this little thing: To capture your target audience's attention, you need to put the customer first and your mission second. So, letting the potential shopper know that the brand will simplify the way they cook, offering variety and accessibility is what they need to convert. In a nutshell, if you want to create an effective messaging for your brand positioning statement, make it all about the value the customer will gain! 4. Do Competitive Research After defining your purpose, you need to see what your competitors do. Identifying your competition will help you create a more focused marketing plan to promote your business more effectively. The best way to perform a competitive analysis is to: look at your competitors’ website/eCommerce store check old and new product prices analyze customer reviews to see the pros and cons of your competitors check their social media presence to uncover their social engagement Identify how your competitors market their products look into shipping costs and how you meet them To top it off, don’t forget to perform a SWOT analysis to find out about the strengths and weaknesses of your competition. For example, if your competitor is Apple, you need to study it in order to find potential gaps in its products and uncover hidden opportunities for your brand. Here’s how Apple's SWOT analysis looks like: Source Create a Competitive Analysis Spreadsheet Apart from your SWOT analysis, make sure to collect all your findings in a single place so you can consult them when needed. The simplest thing is to do is to create a spreadsheet with the most important factors you will examine. Some of the most important elements you need to discover when you learn how to build a brand are: Products and Price Quality Company Reputation and Culture Marketing and Advertising Reliability Here's a simple competitive analysis template I created, which you can use: When you create your spreadsheet, you’ll have an idea of how your top competitors operate and how you can tackle the market! So, don't forget to make one! 5. Target The Right Audience When you examine your competitors you also need to define your target audience. Without identifying your target market, you risk creating a brand that’ll speak to no-one. If you think about it, the more knowledge you have about your audience, the better your branding and marketing will be. Moreover, this way, you can select the most effective marketing channels to target them! Here’s a simple example of a target audience profile analysis for athletic shoes you can use as a reference: Source The best way to identify your audience is to target specific demographics and psychographics: Gender and Age Profession, Income, and Marital status Personality, Values, and Lifestyle Interests and Hobbies Always keep your product in mind and how it will improve your customer’s life! Then, you can group your findings and create your target market profile. 6. Design Your Brand Logo And Tagline I’m sure you’ve all checked out that game where you had to identify a brand’s logo. First of all, that game is super addictive. Second, that game shows you the power of memorable brand logos! A unique brand logo is all you need to make consumers think of your brand and products. From the colors to the typography, every little element can play a major role in creating something that triggers certain emotions. To nail your colors, here’s a great infographic you can check out by Colourfast Printing: Source A logo is no longer a symbol for your company but an identifier that conveys meaning, i. e. your personality, ideals, and mission. If you are new to logo design, here are the most popular types of logos you need to know: Monograms: HBO, CBS, NASA Logotypes: Coca-Cola, Casper, Google Logo symbols: Apple, Target, Shell Abstract logos: Pepsi, BP, Adidas Mascot logos: KFC, Wendy’s, Pringles Emblems: Warner Bros, Starbucks, BMW Furthermore, if you feel creative, you can create logo combos like Doritos or Monopoly! Make it as fancy or as simple as you like. Go for the extravagant or the minimal! At the end of the day, though, your logo should reflect your personal brand and help consumers identify you. Also, don’t worry if, at some point, you feel like giving your logo a new look! Throughout the years, numerous brands have gone through a brand logo revamp to make their logos more modern like Firefox, GAP, Windows, and so on! Source Coming up with a Clever Tagline Apart from your logo, you also have to create a clever tagline to go with it! The first thing you need to know is that your tagline is different from your slogan. More specifically, your tagline should be a short sentence that will highlight your brand’s purpose. Kit Kat’s “Have a break, have a Kit Kat” and Mastercard’s “There are some things money can’t buy. For everything else, there’s MasterCard. ” are great examples of memorable taglines. If you want to mimic them, you have to come up with taglines that communicate the benefit of choosing you over your competitor. Slogans, on the other hand, are created for specific marketing campaigns and products. Usually, they are short-lasting and adapt to change. For instance, Kit Kat has used the slogans “Break time, anytime” and “Breaks are good, have one” to promote specific campaigns. Nevertheless, these were nothing compared to the original tagline that everyone knows! 7. Develop Your Brand Personality To last in time, your brand needs to be intriguing and alluring. To make it happen, you need to create a unique brand personality that will capture your target audience's heart. Building a personality for your brand requires you to attribute certain human characteristics to it. When we usually talk about a brand personality we focus on the five main types of brand personalities: Excitement: carefree, spirited, and youthful Sincerity: kind, thoughtful, family-oriented Ruggedness: rough, athletic, outdoorsy Competence: successful, influential, accomplished Sophistication: elegant, prestigious, pretentious Different brands fall under these five categories. For instance, Nike always displays a very youthful and spirited personality. Apple, on the other hand, is more on the Sophistication side, promoting elegance and minimalism. Source Assigning specific traits to your brand is the best way to humanize it and make it more relatable to your potential customers. If you think that your brand personality is a trivial matter, I urge you to consider Jennifer Aaker’s words about the influence of brand personality on consumers. According to her, there’s now proof that a brand personality is a powerful weapon that can influence the bond between businesses and consumers. Yet, the power of brand personalities is sadly overlooked when new business owners learn how to build a brand and it's not used to the fullest. To further support why you need to leverage brand personalities to the max, consider the following statistics: Source Consumers want businesses to have engaging personalities that will charm them, especially when it comes to the entertainment/media, consumer goods, and travel industries. With this in mind, don't forget to create a memorable and compelling personality for your brand as it will play a major role in your engagement and conversions. Visual Identity vs Brand Personality Before we move on to the next step, let’s see what visual identity is and why you shouldn’t confuse it with your brand personality. As the name suggests, your visual identity is the perception your target audience has about your brand based on visual elements. In simple terms, what your customers see is part of your brand's visual identity. The purpose of creating one is to make an astonishing first impression that will influence your audience's perception of you. On the other hand, the personality of your brand is the emotional connections and traits that make your brand more “real. ” Your visual identity is the vehicle to promote that personality. For example, here is Function of Beauty’s brand personality: youthful, playful, and friendly. And here’s how this personality becomes visual: Function of Beauty uses a beautiful color palette to embody the feeling of youthfulness and fun. To use your visual identity and brand personality in tandem like Function of Beauty, make sure that your eCommerce store design triggers pleasant emotions and reflects your brand personality without being excessive! 8. Establish A Unique Brand Voice And Tone With so many brands out there, you need to find a way to distinguish yourself from the crowd! How? By developing a memorable voice and tone for your brand! In short, brand voice is the personality you have created for your business. This personality will remain the same no matter what. Your tone of voice, on the other hand, refers to the way you express yourself in different situations. So, compared to your voice, you can adjust your tone based on the piece of content you create. A clear voice will not only make your brand more personal but offer a consistent customer experience throughout your customer’s journey. Also, using the right tone will allow you to deliver more meaningful messages while staying on-brand. To show you the importance of having a distinguishable voice, let’s examine Nike’s brand voice on Twitter: From this post we can see that Nike's voice is: Determined: “Nothing can stop what we can do together. ” Motivational: “You can’t stop sport. ” If you examine the brand's Twitter content, you’ll also see how its posts center around the power of unity. For the brand, becoming a voice of inspiration and courage is all it takes to create an emotional connection with the audience. Similarly, different brands will come up with their own brand voice to stand out from the crowd. The best example comes from MoonPie: The brand's compelling voice was a product of the company's social media marketing strategy revamp and its aspiration to engage more followers. Here, MoonPie has created an on-brand post to engage with social media followers in an entertaining way. To find the optimal voice and tone for your brand, stay true to your personality and consider what your audience wants to see. 9. Create A Beautiful Story For Your Brand Stories are part of our culture. So, it’s no surprise that consumers love it when marketers and business owners have great stories to share! Using brand storytelling is one of the most impressive tactics you can use to connect/reconnect with new and existing customers. Effective stories, though, should follow a narrative that is both intriguing and converting. Brands like Nike, Land Rover, and IKEA have leveraged this tactic to share storylines that will influence their audience on an emotional level. Some of the most effective storytelling examples come from Coca-Cola, a brand that uses video marketing to spread the feeling of happiness and camaraderie. Here's Coca-Cola's 2020 Christmas story: The video has over 8 million views on YouTube with one of the viewers saying: “I’m not crying. You are. ” This shows how powerful stories can impact consumers. Alone, Coca-Cola is just a company selling another refreshment. With the story, though, Coca-Cola is the means for reuniting a father with his daughter! Whether you are a small business owner, a SaaS software company, a Startup, or an Agency, you can use stories to convey your brand’s message. The only things you need to get started are a compelling story idea and a brilliant execution! 10. Pick The Right Channels To Promote Your Brand When we talked about brand building, we saw that promotion is an integral part of making it work. Luckily, business owners have various digital marketing tools at their disposal to build their brand. Choosing the right channels for your niche is essential. To do it right, consider your target audience and the channels they use the most. With this in mind, let’s see two of the most cost-effective channels you can leverage to promote your brand! Email Marketing It’s no surprise that the first one is email marketing! With an estimated ROI of $42 for every $1 you invest, emails will help you build brand awareness, nurture your leads and skyrocket your revenue. With the right email marketing strategy in place, you can target your audience with relevant content and personalized messaging. The first thing you need to nail it is to choose an email marketing automation platform like Moosend or Mailchimp to design and automate your campaigns. If you want to go far, though, make sure to choose a tool that will scale your business! Moosend’s software, for example, is ideal for businesses that want advanced tools at an affordable price ($9/month). You can sign up for an account to test out its capabilities. Try Moosend When you get the tools, it's time to: create a welcome email template to greet new subscribers and familiarize them with your brand. segment your audience and deliver content tailored to their needs. design branded emails that will match your website's color palette and visuals. use your brand voice throughout your messaging. Here’s how Blizzard uses its unique voice and storytelling to create an unusual email campaign: Subject line: Enter the Heartland of the Horde, Marilou! As you can see, Blizzard uses personalization to deliver a targeted campaign that charms the recipient. Apart from that, the gaming company also uses visuals and role-playing to weave an unforgettable email story. The result: subscribers immediately recognize Blizzard’s email newsletters and look forward to engaging with them! Social Media Social networks are one of the most popular channels you can use to power up your brand! Here, you can choose between the organic or the paid traffic way. Or, for better results, combine them! To boost organic traffic, you need to create social posts that will resonate with your followers. Of course, if you want to maximize your visibility and go viral, you need to come up with a clever post idea, using the right amount of brand personality and tone. One of the best examples of combining all those elements comes from brands like Chubbies and Slim Jim. In Chubbies’ case, the brand has a very specific content marketing strategy that highlights their fun and unexpected character: Slim Jim, on the other hand, usually creates product-related memes to entertain its audience. The amount of likes and comments on its Instagram posts is truly astonishing, showing us that Slim Jim’s followers love the hilarious content: Now, if you want an extra boost, you can leverage the power of paid ads to target a bigger audience. Like your posts, your ads should use similar language and visuals to provide your potential customers with a continuous brand experience. Below you can see how Chubbies delivers a Facebook Ad that repurposes the user-generated content it usually posts on its Instagram account: 11. Turn Customers Into Advocates of Your Brand Want to know how to build a brand that will be both credible and lovable? Well, the secret is to get your loyal customers to show others why they need to invest in your brand! To spread the word, you need to turn your shoppers into advocates of your brand and collaborate with them! The best thing to achieve it is to approach social media influencers who use your products. For eCommerce stores, Instagram media influencer marketing is a winning practice! Whether you have a small business or a big enterprise, partnering with influencers will give you access to their loyal audience and help you convert them. For example, Kraft Macaroni and Cheese collaborated with NewDarlings to promote their gluten-free product: If you take a look at the brand’s website, you’ll see their positioning statement: “The part of parenting that's impossible to mess up. ” So, you can see why Kraft chose to collaborate with NewDarlings (and their son) to promote its products. If you want to increase brand awareness through influencer marketing, keep in mind that even smaller influencers (micro-influencers) can help you out. While macro-influencers and celebrities might seem ideal to reach a huge audience, targeting micro or nano-influencers will give you access to an already-nurtured audience that will gladly follow their recommendations. Keep in mind that the more an influencer appreciates you and your product, the easier it will be to promote it to their followers! 12. Embrace The Possibility Of Rebranding Up to now, we saw how to create a brand that will win people’s hearts. However, if you want to create a business that will last in time, you should be aware of the evil twin of branding: rebranding. Rebranding is a marketing strategy that aims at changing specific parts of your brand like your name, concept, or logo for the purpose of altering consumers' opinions. A recent example of rebranding comes from EA’s game title "The Sims 4. " The company performed an aesthetic overhaul of the game, changing the box art and giving its logo a more modern look. Of course, the change had to be addressed through an FAQ: Changes like this are pretty common, especially when brands want to appeal to a larger audience or shift their focus. For EA, the change was a strategic move to attract younger gamers who favor bright colors and modern designs. And while an FAQ is a great way to explain your rebranding, there's an even better way to get the word out. Let's see! Rebranding and Social Media Rebranding can sometimes be a serious matter that can stir your target audience and cause mixed reactions. That was the case with BigHit Entertainment’s plans to change its name to HYBE Corporation with the new tagline: “We believe in music. ” Netizens' response was huge, with the change trending on Twitter for a few hours. So, how did BigHit deal with the issue? Well, they used their best asset: their employees. Of course, BigHit is no random company. Using their famous band, BTS, and other musicians under their label, the company promoted the new change with the hashtag #WhatDoYouBelieveIn. This way, it managed to make the transition smoother and collect feedback from social media users. Being prepared for a company rebrand is part of surviving in a very competitive market. So, if you need to make changes, don’t be afraid! Like BigHit, get all your employees involved and let them know why changes need to happen. Then, leverage the immense power of social media to trigger positive engagement and show your followers the new you: And don't forget, a nice video presentation can work wonders. Designing Your Brand Guidelines Before I let you build that amazing brand of yours, let's see a little thing called brand guidelines or brand style guide. This “guide” usually includes your logo, color palette, design, mission statement, typography, tagline, and so on. Creating brand guidelines is essential to keep all the elements of your company in a single place. So, when you’ve finished with brand building, make sure to design your brand style guide for future reference! To give you an idea, here’s an example from Herban Kitchen’s brand book: Source If you have trouble creating your guide, you can grab a brand guidelines template to help you out. Then, you can start adding all the essential elements of your brand: Your history, mission statement, and goals. Brand voice and tone examples. Color palette and visuals for your brand and website. Logo breakdown and typography. Business card examples and fonts used. Your guidelines can be as detailed as you like. The end goal is to give someone reading your style guide an idea of what your brand is about and what elements distinguish it from other brands. Time To Build That Brand! After reading this, I’m sure you know how to build a brand that will last in time! From your logo and tagline to your mission statement and brand voice, creating a brand is all about turning a legal entity into a living and breathing thing that people will love. Of course, to have a successful brand you need to find the right channels to promote it! Using email marketing and social media is the best way to nurture your customers and show them how cool you are. If you still haven’t picked the right tools, it’s high time you did! Sign up for a Moosend account and create those amazing branded emails of yours! Time is of the essence! So, get out there and create a brand that everyone will love and admire! --- ### Constant Contact vs Mailchimp: What's The Best In 2025? > Who wins the Constant Contact vs Mailchimp battle? Today, we compare the email features, automation, pricing and more to find the winner! - Published: 2021-03-22 - Modified: 2025-04-10 - URL: https://moosend.com/blog/constant-contact-vs-mailchimp/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Welcome to the ultimate knockout: Constant Contact vs Mailchimp! One way or another, I’m sure you’ve heard about these two email marketing platforms. Selecting one of them, though, is as hard as deciding what to order for dinner: pizza or burger? Today, we are here to make your life easier by breaking down what Mailchimp and Constant Contact offer. From email features and deliverability to customer support and pricing, let the ultimate showdown begin! Mailchimp vs Constant Contact: Overview So, what is the main difference between the two platforms? That’s easy: Mailchimp offers an all-in-one marketing solution, whereas Constant Contact focuses more on email marketing, offering some extra features. Constant Contact Mailchimp Free plan 60-day trial Yes (limited) Pricing $12/month (500 contacts) $20/month (500 contacts) Best for SMEs, Non-profits, Educators, Event Organizers Ecommerce, Publishers, Small businesses Email tools Customizable templates, email editor, landing pages, online forms Email builder, pre-made templates, signup forms, landing pages, Content Studio CRM Clean email list management tools, segmentation options Built-in CRM system, audience management, and analytics Marketing automation Autoresponders, predefined contact segments, action-triggered automation Pre-made automated workflows, product recommendations, and retargeting Unique features Survey tool, donations Postcards Reporting & Analytics Key insights (sends, bounces, open rates, click rates) Essential metrics (opens, clicks, industry average open rates, bounces) Deliverability 89% 91% Integrations 542 (free and deal) 284 apps and web services Customer support Knowledge base, seminars, chat and phone support, Twitter Knowledge base, email support, chat, phone support That's an interesting comparison table! But what happens if both tools aren’t exactly what you’re looking for? Well, in this case, the market has an impressive number of alternatives to Mailchimp and Constant Contact! If you’re looking for an email marketing solution that combines Mailchimp and Constant Contact’s virtues, you can try Moosend! Register for free Moosend is a more affordable alternative to Constant Contact and Mailchimp, with paid plans starting at $9/month. You can find out more about the platform's features and pricing by clicking here! Constant Contact vs Mailchimp: Email Marketing Features Both Mailchimp and Constant Contact offer various features to help you create email newsletters and automated workflows, build forms, and more. When we look at their interfaces, both services are fairly easy-to-use. Nevertheless, Mailchimp provides a more modern experience than Constant Contact’s clunky and (sometimes) slow-loading interface. To find the clear winner, let’s compare the Email Service Providers' (ESPs') email and list building features, starting with their email editor. Email Builder The ideal email builder should be easy-to-use, offer advanced elements, and have a clean design. With these in mind, let's see how the platforms perform. Constant Contact: Starting with Constant Contact, the email designer is built with simplicity in mind. While this is good for beginners who don’t want to get overwhelmed, the lack of styles isn’t ideal for someone who wants to create complex email designs. Despite that, the builder has a drag-and-drop logic that lets you add new elements and edit your text, font, and images on the spot. You can also read our full Constant-Contact review and get a detailed review on the tool's features, pros and cons and pricing. Mailchimp: Mailchimp has recently released a new version of its classic builder, which you can still use. While the old version followed the same logic as Constant Contact’s, you couldn’t edit your elements directly and had to do it through the right side menu. The new builder seems more modern than the previous version, allowing you to add elements by clicking on your design. Moreover, you can now edit everything simply by clicking on each content block, which is faster and more convenient. Check also our dedicated Mailchimp review, where we dive into the tool's features, pros and cons and pricing! The Winner: Mailchimp Mailchimp’s new email builder is more sophisticated and user-friendly than Constant Contact’s. Also, the latter took a bit more time to load compared to Mailchimp’s editor, which has the potential to reduce the customer experience. Read our Comprehensive Mailchimp Review Email Newsletter Templates Every great editor has a selection of email newsletter templates to help you save time and effort. Constant Contact: The platform has a huge email template library, featuring 200+ ready-made templates you can customize to your liking. From welcome email templates to announcements and seasonal email marketing campaigns, the platform offers pretty much all the essential templates you need to create a quick newsletter. Another interesting feature is the branded template option that lets you create emails based on the images and colors of your website. Mailchimp: Mailchimp’s email template library gives you access to layouts and themes and even lets you create your own templates through the “Code your own” option. In the layout section, you’ll find 14 basic designs you can use as a structure for your newsletter. The themes option, though, will give you 100+ ready-made designs (some available only on the Premium plan) that you can customize to fit your branding. The Winner: It looks like a tie! This Constant Contact vs Mailchimp battle was a tie. However, if you want a great variety, then Constant Constant is the one for you. If you are looking for more sophisticated email templates, Mailchimp’s collection feels more polished. Read Full Constant Contact Review Automated Workflows Creating automated workflows is the best way to run your email marketing strategy on autopilot. Especially for online stores, choosing an email marketing service with advanced automation features will help you achieve better sales and engagement. With this in mind, let’s see our contestants' marketing automation features. Constant Contact: First of all, you should know that the email service provider will give you access to its marketing automation features after purchasing the Email Plus plan ($45/month). When you do, Constant Contact will let you create automated workflows for eCommerce platforms like Shopify, WooCommerce, and more. On top of that, you can use the email marketing solution to set up campaigns based on subscriber actions, an option that will allow you to target your subscribers at the right time. Mailchimp: Now, if we take a look at Mailchimp’s automation features, we’ll clearly see that the software has a more polished builder with an array of options. Furthermore, the main difference between the two marketing solutions is that Mailchimp allows you to create workflows on the Standard plan. Mailchimp’s workflow editor allows users to create welcome and abandoned cart messages, event, and behavior-based automation, product retargeting, and product recommendations. Nevertheless, the main drawback of Mailchimp’s automation is the lack of a visual builder that can harm its ease of use. The Winner: Mailchimp Despite the lack of a workflow preview, Mailchimp offers more automation features and functionality to cover your business needs. Moreover, Constant Contact has no flexibility and doesn't allow you to combine different actions like other popular Constant Contact competitors. Plus, if you need to use all of the features, you’ll have to upgrade to the $45/month plan. If you want automation features that are both powerful and affordable, make sure to sign up for a forever-free Moosend account! Register for free Email List Management Both Mailchimp and Constant Contact are among the best email list management tools you can use to keep your contacts organized. But which is better? Constant Contact: Starting with Constant Contact, the software sports some simple list segmentation features that favor user-friendliness. The service lets you organize your contacts using contact tags and behavioral data to create more targeted segments. What’s more, the platform allows you to upload contact lists from Excel, Outlook, Gmail, and CRM platforms like Salesforce. Mailchimp: Mailchimp’s approach to list management focuses on providing full CRM functionality at every step of the process. The email marketing software lets you manage your audience through advanced segmentation tools and measure performance through analytics. While the software offers more options than Constant Contact, Mailchimp’s audience management features require multiple steps to set up. Like Constant Contact, you can also import and export your subscriber lists for better contact management. The Winner: Constant Contact Simplicity is the ultimate time-saver, so if you don’t have any complex segmentation needs, Constant Contact’s simple list management options will help you keep your lists organized without overwhelming you. Personalization: Constant Contact vs Mailchimp Email blasts are a thing of the past, giving their place to personalized messages with targeted content! With this in mind, let’s see how our two contestants handle personalization. Constant Contact: Constant Contact’s platform will give you the most popular form of personalization, allowing you to personalize your email subject line with a contact name, details, or custom fields. Adding personalization to your subject lines is possible through the subject line section by enabling the “Personalize” button. Apart from subject line personalization, Constant Contact allows you to create dynamic content blocks to show relevant products to your subscribers based on specific criteria like their gender, age, and more. Mailchimp: In Mailchimp’s case, you can also use the tool's subject line personalization tools to create effective subject lines for your list. Regarding the dynamic content feature, Mailchimp provides you with specific content blocks to create highly personalized messages for your audience. Setting up your dynamic conditions is similar to segment creation and is based on the data you have collected so far about your audience. The Winner: Mailchimp Both tools have similar personalization features, but since dynamic content is associated with the email builder, Mailchimp wins this round for user-friendliness. Subscription Forms A subscription form builder is an essential addition for every email marketer who wants to power up their lead generation. Constant Contact: The platform's list-building tools allow you to create pop-ups, inline forms, landing pages, and Facebook Lead Ads. The form builder also offers basic customization options, allowing you to add text, change the background, CTA colors, and add custom fields (first/last name, country, street, etc. ). Mailchimp: Mailchimp’s form builder, on the other hand, is a little different from Constant Contact’s both in ease of use and functionality. The main difference is that Mailchimp’s builder has more customized field options and offers a “Translate it” option to create translated versions of your forms. The Winner: Constant Contact While Constant Contact’s form builder is basic, it is closer to the traditional form-building experience, allowing you to create a simple form within a couple of minutes. A/B Testing Tools: Constant Contact vs Mailchimp A/B Testing is an essential process to improve your marketing campaign performance and discover your audience's likes and dislikes. Constant Contact: To help you find the winning variations, Constant Contact gives you a subject line A/B Testing tool. This way you can test different subject lines and find the ones with the best open rates. Unfortunately, the subject line A/B Testing option is the only A/B test you can run through Constant Contact’s platform. Mailchimp: At first glance, you can see that Mailchimp offers more advanced A/B Testing tools, allowing users to test campaign elements (up to three variations), including the email design, subject lines, and more. If you get one of Mailchimp’s Premium paid plans, you can also access its advanced Multivariate testing, a feature that lets you test up to 9 variations of your initial design (control). The Winner: Mailchimp Mailchimp is the clear winner of this round. The email marketing solution offers various A/B Testing options to improve your content, send times, and subject lines. Email Deliverability: Which Has The Best Rate? Email deliverability is a process responsible for landing your email marketing campaigns in your recipient’s inbox. So, when you are about to choose one of the best email marketing tools on the block, you need to ensure that your delivery rates are high! Mailchimp vs Constant Contact: AUG 2017 % MAR 2018 % JAN 2019 % JUL 2019 % FEB 2020 % SEPT 2020 % Constant Contact 89. 74 93 90. 4 88 89. 4 89 Mailchimp 87. 52 82. 6 81. 6 90. 6 81. 6 91 According to a recent study, Contact Contact seems to have delivery rates ranging from 88-93%, with an average of 89. 92%. More specifically, the service's email deliverability rate was at 88% in July 2019 and reached 89% in September 2020. It's worth mentioning that these rates are different from the platform’s own claims of having a deliverability rate of 97%. Nevertheless, deliverability rates are very prone to change, so we can’t determine the exact number. Looking at Mailchimp's rates, we can see that the platform's deliverability ranges between 81. 6-91%, with an average of 85. 82%. So... The Winner: Constant Contact According to data, we can see that Constant Contact’s email delivery rate is better than Mailchimp’s. Concerned about your email delivery? Moosend has an impressive deliverability rate of 98%. Sign up for a free account to make sure that your emails will land in your subscribers' inbox every single time! Register for free Reporting & Analytics: Which Is More Advanced? Tracking your email marketing campaigns in real-time will provide you with valuable insights. In this section, let’s take a look at Mailchimp and Constant Contact’s reporting and analytics features. Constant Contact: First of all, the email marketing solution will show you your top emailing stats for the past days/month. Apart from that, you can monitor your email opens, sends, clicks, bounces, and even hide specific metrics to personalize your reporting dashboard and display the metrics you want to focus on. Mailchimp: Similarly, Mailchimp’s reporting dashboard will display the key email marketing metrics you need to track along with an industry average open rate you can use as a reference. The main difference between the two reporting tools is that you can’t hide your metrics to focus on specific rates. Another difference is Mailchimp’s “Revenue” option, a useful addition that, along with Google Analytics, will give you a more in-depth look into your email campaign ROI. The Winner: Mailchimp Mailchimp’s reporting and analytics will provide you with a better understanding of your campaign performance. Constant Contact vs Mailchimp: App Integrations Integrating your apps is one of the most important things you should look into before choosing your software. The more integrations you have, the easier it'll be to streamline your business! Constant Contact: Integrations are a serious matter for Constant Contact. More specifically, the email tool integrates with 542 free and deal apps, including: Shopify WooCommerce Forms for WordPress Salesforce Eventbrite MINDBODY In a nutshell, Constant Contact integrates with the majority of eCommerce platforms out there, CRM tools, social media networks, and more. Mailchimp: Unlike Constant Contact, Mailchimp no longer integrates directly with Shopify, which can be a bummer for marketers who want a smooth Shopify email marketing experience. Nevertheless, the email service has its own huge collection of 284 apps and web services you can choose from: Google Analytics Stripe WooCommerce Eventbrite Zapier HootSuite The Winner: It’s a tie! It all comes down to your business needs. For instance, if you have a Shopify store, Constant Contact is a better solution for you. Overall, both email tools have a large collection of apps to choose from, and they also integrate with Zapier and Piesync. Customer Support: Constant Contact vs Mailchimp When you choose your tools, you need to be sure that they will provide you with all the support you need. No-one wants to wait hours upon hours to receive a reply from a customer support representative! So, with this in mind, let’s see how our two contestants will support you in case of “email-gency! ” Constant Contact: As you’d expect, Constant Contact has a huge knowledge base to help new users get a grasp of the software. Moreover, the tool offers various seminars, video tutorials, and helpful webinars for additional support. Regarding direct support, you can reach the Constant Contact team through live chat, phone (available on all plans), and Twitter. Mailchimp: If you want to be a free Mailchimp user, then I have some bad news for you. While you will have several guides and tutorials at your disposal, Mailchimp will only give 30 days of email support. To access the 24/7 email and chat support, you need to get the Essentials paid plan. Also, phone support is available for Premium users. So, if you want to speak to a representative, you need to be a paid plan user. The winner: Constant Contact Overall, Constant Contact offers better support for all paid plan users, incorporating famous social media channels for better reach. Pricing: Which Is More Affordable? Choosing a free email marketing service is a great way to get yourself into the world of email marketing. And save some bucks on the side! However, as you grow, your business needs will increase. So, choosing a tool that will scale with you without breaking the bank is essential for your brand. Constant Contact: In Constant Contact's case, the service doesn’t offer a free plan but a 60-day free trial you can try. After that, the software offers the following paid plans: Email for $20/month (0-500 contacts): unlimited email sends, templates, reporting, subject line A/B Testing, eCommerce marketing, website builder, support. Email Plus for $45/month: Pop-ups, automated emails, dynamic content, polls and surveys, advanced eCommerce marketing, websites, support. It’s also worth mentioning that pricing changes based on your email list size. Mailchimp: Compared to Constant Contact’s pricing, Mailchimp has four different plans: Free, Essentials, Standard, and Premium. More specifically: Free up to 500 contacts: marketing, CRM, creative assistant, websites, forms, and landing pages Essentials for $13/month: email templates, multi-step journeys, A/B Testing, email and chat support Standard for $20/month: behavioral targeting, custom templates, dynamic content Premium for $350/month: advanced segmentation, multivariate testing, comparative reporting, phone support The Winner: Mailchimp Mailchimp’s free plan is ideal for small businesses that want a straightforward email marketing solution. Constant Contact’s pricing changes based on your subscriber count, so if you have 2,000 contacts, the price increases to $70/month! Need a more affordable tool? Register for a free Moosend account and then upgrade to a paid plan for only $9/month! Register for free The Winner: Constant Contact vs Mailchimp Each email marketing solution has its own strengths and weaknesses. Whether it is the additional features, functionality, or cost, each service will provide you with the tools to set your email marketing in motion. In terms of A/B testing, automation, and reporting, Mailchimp will provide you with more advanced features. On the other hand, if you look for simplicity, better deliverability, and ease of use, Constant Contact may be a better choice. Nevertheless, choosing a simple tool just because the alternative is more complex isn’t the best strategy for a thriving business. If you are serious about email marketing, you need to get your hands on an advanced, cost-efficient, and user-friendly solution! So, let’s see some great alternatives for both tools! Best Mailchimp And Constant Contact Alternatives If you aren’t satisfied with the pricing or features of both services, here are the top 3 Constant Contact and Mailchimp alternatives in the market: 1. Moosend - All-In-One Marketing Platform Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SaaS, Publishers, Bloggers, Agencies Unique feature: Advanced email builder features and marketing automation Moosend is one of the best Constant Contact and Mailchimp alternatives, sporting an array of tools to get your email marketing going. The platform has a user-friendly drag-and-drop builder and automated workflow editor to create and automate your campaigns. Moreover, you can pick one of Moosend’s email newsletter templates to save time or create your own and add them to your library. Apart from email, Moosend has an audience management system that lets you organize your contacts, segment them and deliver targeted messages. To build your list, the email tool has an online form builder and a landing page editor to create your lead gen weapons. Moosend’s advanced reporting and A/B Testing features will also give you valuable insights and help you test various elements to discover the winning combinations. When it comes to email deliverability, the software also has an impressive sender score of 98%. Overall, Moosend is a more affordable alternative to both services with a range of marketing tools that you can try out when you sign up for a free account. Best Email Software Features User-friendly email builder and responsive templates Advanced marketing automation to create your workflows Email list segmentation to group your email audience Landing page builder to boost your conversions Subscription forms to build your list Real-time reporting and analytics to track performance Integrations to connect your favorite apps Pricing Moosend’s pricing starts at $9/month, giving you access to the landing page builder, SMTP server, team members, and more. You can sign up for a free account to try out its capabilities and see whether it is a great match for your business. No credit card is required. 2. GetResponse - Simple Email Tool Alternative Pricing: Paid plans start at $15/month, free plan Best for: Publishers, eCommerce Unique feature: Spam testing options Get Response is another alternative you can go for, offering an easy-to-use email creator and numerous customization options. The tool is great for marketers who want to create branded email campaigns for their business. When it comes to lead generation, the service offers a landing page creator, opt-in forms to capture more leads, and a nice collection of segmentation options to divide them into focused groups. On top of that, GetResponse will equip you with automated sequences to nurture your audience more efficiently. More specifically, you can use the workflow editor to create some of the most popular series like welcome emails and abandoned cart campaigns to engage your audience. Overall, GetResponse is a great tool to create simple email campaigns. Nevertheless, email deliverability needs improvement as it has an average of 82. 1%. Best Email Service Features Simple email newsletter creator Email list management tools Landing page builder Pre-made email templates Web push notifications Social media Ads Pricing GetResponse offers a free plan you can experiment with. For more, you need to get a paid plan at $15/month for up to 1,000 subscribers. 3. Brevo (formerly Sendinblue) - Email & SMS Marketing Tool Pricing: Paid plans start at $25/month, free plan Best for: eCommerce, Publishers, Agencies Unique feature: SMS marketing tool Brevo is another alternative you can use to deliver email and SMS marketing campaigns. The platform will equip you with a drag-and-drop email builder to create your campaigns and a workflow editor to design automated sequences. On top of that, Brevo gives you the tools to segment your audience based on specific criteria like their age, gender, or profession. Furthermore, you can leverage the platform’s landing page feature to create lead gen pages to capture and nurture your audience. The software's unique SMS marketing feature is great to send transactional messages to your customers via mobile. Overall, Brevo is a worthy alternative to both platforms, offering smart tools to engage with your audience. Nevertheless, if you want to take advantage of the free plan, you only have 300 emails per day, which isn’t ideal for growing businesses. Best Email Platform Features Simple email creator Landing page builder Transactional emails Segmentation features Open and click-through reports App integration through API Pricing Brevo's free plan will allow you to send 300 emails/day to unlimited contacts. To lift the limit, pricing starts at $25/month with the Lite plan for 10,000 emails. Scale Your Business With The Right Tool! That was one of the most epic email software battles of history! Now, you can make an educated decision based on the features, deliverability, support, and pricing of those two email giants. However, if you feel that neither Mailchimp nor Constant Contact suits your business needs, you can register for Moosend’s platform and see what the tool has to offer! Whatever you do, don’t forget to choose an email marketing platform that will scale your business! Now it's time to step up your email marketing game like a pro! --- ### What Is A Newsletter? Definition, Purpose & Tips [2025] > Are you a newbie to newsletters? Our ultimate guide will show you the purpose and best practices to create a gorgeous email newsletter campaign. - Published: 2021-03-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/what-is-a-newsletter/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner If you ask marketers what their most significant assets are, newsletters will probably be on top of their agenda. But what is a newsletter, and how can it maximize your business revenue? In this tutorial, you'll learn everything you could ask about newsletters. Use these tips to improve your email marketing strategy and drive growth! What Is A Newsletter? A newsletter is an email you can send to customers to update them about your brand’s latest products and services. You can also share valuable industry news or blog posts or inform them about your discounts and offers. As a part of your email marketing strategy, newsletters can help you nurture your relationships with customers and bring value to them so that they return it to you. Overall, newsletters can serve different marketing purposes. But we’ll come back to this later! Why is a Newsletter Important as an Email Marketing Tool? Let’s start with some interesting stats: 73% of marketers rated the ROI of email as successful (from “Good” to “Excellent”). Also, 59% of consumers said that emails affect their purchase decisions, with 50% buying straight from marketing emails at least once a month. So what is the purpose of newsletters for your business? They can lead to endless growth: On average, consumers spend 2. 5 hours on their email on weekdays. With targeted newsletters, you can present your products or services to customers and drive demand where they usually hang out. Their email boxes! Knowing that half of them will complete a purchase through promotional emails based on the stats above leaves no room for doubt that newsletters rock it! They can increase brand awareness: Through company newsletters, you can share everything customers should know about your brand that could make them trust you. Remember, not only your features or products matter to them. With good storytelling and beautiful images, you can attract their attention through your brand values and mission, too. And if you manage to win their heart, they’ll be around for long! They can boost website traffic: Every email newsletter you send invites the recipient to complete the desired action, known as Call-to-Action (CTA). The CTA button will lead the users to your website or other quality content you’ve decided to share with them. This will ultimately boost your traffic and, why not your sales, too. For example, if you want to upgrade your content marketing strategy, let your subscribers know about your new blog posts and acquire fresh leads! How To Build Your Email Newsletter Strategy Now that you have a better idea of what a newsletter is, you’re probably wondering how to try it. Here are some steps to follow to start building your email newsletter strategy: 1. Define your Business Goal(s) First off, what exactly do you want to achieve with these emails? Yes, business growth is reasonably your end goal, but the truth is that it’s a rather vague and hard-to-measure target. Instead, it’s best to set clear and specific goals from the start, so it gets easier to measure their progress down the road. Do you want to increase brand awareness? Do you want to nurture new or disengaged customers? When setting those criteria in a structured way, you’ll be able to evaluate their effectiveness and consider how to reproduce similar initiatives in the future. 2. Choose the Best Platform The next move is to find the best email marketing platform like Moosend or MailChimp to meet your business goals without breaking the bank. Here are some essential features to look for that will help you create successful email newsletters in simple steps: Newsletter templates Drag-and-drop editor Integration options Marketing automation Landing pages Sign-up forms Reporting Choosing one of the best platforms enables customers to craft beautiful newsletters without HTML or web design skills, which can reduce your operational costs massively. All you need is an all-in-one platform to do the job! And for the record, Moosend is an all-in-one email marketing solution with responsive newsletter templates and every feature you'll need to convert your audience! Try Moosend for free! 3. Get New Subscribers OK, let’s say that you’ve finished with the first strategic steps, and you’ve now set your primary goals. How exactly do you get people to sign-up for your newsletters? All you need is to lead your website visitors and customers to your newsletter sign-up form. Create a dedicated sign-up section on your website with the format you prefer and write inviting copy to get the readers’ attention. For example, you can provide incentives, such as discounts for your eCommerce store or a free piece of content, and get those email addresses on your list! Also, consider adding a double opt-in and get the reader’s final consent through an additional email to ensure GDPR compliance. 4. Segment your Subscribers’ List Not all visitors and customers are the same. To build a flashy email newsletter strategy and reap its benefits, you’d better try customer segmentation. With segmentation, you divide your customers into different lists based on similar characteristics to deliver highly personalized experiences. Here are some email segmentation examples: Demographics - age, gender, location, economic status, birthdays, etc. Customer/User behavior - top purchases, inactive customers, re-engagement, etc. To run this process smoothly, pick a marketing tool that will enable you to create sophisticated segmented lists without wasting valuable time and resources! 5. Record Key Metrics And of course, to gain a deep understanding of how these newsletters perform and convert, you should keep track of these essential metrics: Open Rate: How many users opened your email newsletter. Click-Through-Rate: How many people clicked through your email from those who opened it. Delivery Rate: How many emails reached the recipients’ mailboxes successfully. Bounce Rate: How many emails did not reach the recipients’ boxes. Subscribes/ Unsubscribes: How many subscribers you gained or lost. Marked as spam: How many people officially complained about receiving your email. All this information will help you structure your email campaigns better. Analyze readers’ behavior and email deliverability patterns and adapt your strategy accordingly. How To Create A High-Quality Email Newsletter Now that you know what a newsletter is, how can you create a high-quality email that will delight your readers? Well, firstly, the newsletter content is critical, beginning with design. By building a clear layout with brilliant elements and CTAs, you’ll have the readers by your side! Newsletter Design Let’s demystify the newsletter design must-haves: A header with your company’s logo captures the reader’s attention from the top. A clear-cut content layout, with subheadings, spacing, and easy-to-find CTA buttons, enables the reader to focus on what matters. High-quality images or videos attract readers and deliver important messages faster. Responsive web design satisfies mobile device and tablet users. Overall, most email marketing platforms that offer ready-to-use email templates fulfill these requirements. Find the ones that you love and design unique newsletters! Copy No matter how great your newsletter design is, you won’t be able to forward your message to the reader without writing things down. Here are the main copywriting rules for a successful newsletter: Subject line: To stand out from the crowd in someone’s mailbox, begin with the first element readers will observe - the subject line. To write a great subject line, keep the email goals in mind. For instance, if you’re sending a promotional email with your latest discounts, clarify it in your subject line in a precise, eye-catching, and inviting way. Here is an example by Packlane. Subject line: 72 hours left to save 20%. Preview text: The second written part readers will see on their mailbox following the subject line is the preview text. You can include additional information that complements the subject line to motivate the recipient to open the email. Main Body: Again, all your copy should serve the email's end goal. Keep it concise and form your CTA buttons smartly. Use active and compelling language and see conversions grow! Brand Voice: Finally, make sure to tailor your copywriting to your brand voice to create a consistent experience for readers and customers from your emails to your landing pages. This practice will also help you differentiate your business from other brand names. Personalization The third way to build a successful newsletter is email personalization. By addressing your subscribers by their name or sending tailored emails to them based on their preferences, you show them you know exactly who they are and what they need! Now, off to some stats: 74% of marketers stated that targeted personalization boosts customer engagement, and 94% of marketing and customer professionals have flagged personalization from “important” to “extremely important. ” And how can you customize your emails to make them more personal? By choosing an email marketing automation tool with a personalization feature, you can insert the proper criteria to include the customer’s name in the email and draw their attention. Keep in mind that personalization is not just for the recipient but the sender, too. Create an email address with your brand and the sender’s name to make your communication more authentic. The same goes for the signature inside the email. Plus, your highly segmented lists will help you tailor your services or products to the right people at the right time and never miss a chance to nurture your relationship with your subscribers. Newsletter Best Practices For The Win Here are some final tips to go the extra mile with your email newsletter efforts: Be Timely and Relevant Let's repeat: it's critical to send the correct email at the right time, and of course, to the right person. Otherwise, you could lose opportunities to develop trustworthy relationships with your customers or receive spam reports, which could hurt your brand authority. Again, define your email objective before moving to the design and copywriting stage to narrow your email scope. Don’t forget to personalize your emails and segment email lists to reach maximum potential. You can also create marketing campaigns based on seasonality, such as Christmas or Halloween recommendations, and catch up with customer needs “in the making! ” Stay Transparent If you want to win your customers’ trust and loyalty, show them that they have the power to control how you’ll interact with them. For example, you can do this by sharing your “Terms and Conditions” and “Privacy Policy” on the footer or additional pieces of information they may need. Plus, by including a “Manage Preferences” button, you can collect more sophisticated data about your customers that will boost your segmentation tactics. And don’t forget to insert an “Unsubscribe” link on the footer to give them the option to cancel their subscription if they wish. Update your Subscribers’ List It takes a lot of “maintenance work” to keep email lists healthy, but in the end, it’s all worth it. Remove unsubscribed followers from your lists to avoid spamming them, and consider resegmenting them from time to time to keep your lists updated and accelerate growth. This practice will also improve your newsletter metrics if done right and lead to better strategic decisions around email marketing in the future. Test and Adapt Have you ever heard about A/B testing? Supported by some of the top email marketing platforms, it’s a technique that marketers use to compare different email variables side-by-side to bring maximum results. For instance, you can test two different preview text versions and spot which one is more engaging. As you understand, this can be a powerful tool in your hands to experiment with different parts of your email and to spot which is more effective. The takeaways? Higher conversion rates and traffic, among other significant outcomes. Get Social Media in the Game Another practice you can try to boost customer engagement through newsletters is encouraging them to follow you on social media. Redirect your readers to your social profiles with the appropriate Call-To-Action buttons and make them members of your community. Mention what they'll gain, and don’t hesitate to offer some incentives to gain more followers. Now that you know the purpose of a newsletter and how to create it get ready to send your first one to your beloved customers! Enjoy the ride, folks! --- ### 8 Top-Rated Bronto Alternatives To Choose From Before Time Runs Out [2025] > Searching for the best Bronto alternatives to keep sending your emails? Today we look at the top services you can get before it's too late! - Published: 2021-03-16 - Modified: 2025-05-05 - URL: https://moosend.com/blog/bronto-alternatives/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner, Intermediate Looking for the best Bronto alternatives in the market to keep delivering your amazing email newsletters? The search is finally over! Bronto’s email marketing platform has, unfortunately, reached the end of the line. From May 2021 onwards, the company ceased its operations. So, what does this mean for you, Bronto users? Well, no platform means no email marketing. To deliver your campaigns, you need to start searching for an alternative to Bronto as soon as possible! Choosing a random email service isn't a smart move. Everyone knows that! So, without further ado, let’s dive into the best marketing tools you can choose before time runs out! Let the migration begin! How We Selected The Following Tools All of the tools in this list have been tested by our team to provide an unbiased description of their features and capabilities. We spent hours setting up new accounts and trying each software to provide an accurate experience and show users exactly what they will come across when they sign up. Find more information about our software selection methodology on how we choose tools to feature on the Moosend Blog. Best Bronto Competitors: Comparison Before exploring the best email marketing automation software for your business, let’s sneak a peek at Bronto’s top-rated competitors: Free Plan/Trial Pricing Best Feature Ratings Moosend Yes (30-day free trial) $9/month Advanced email and workflow builders Constant Contact Yes (60-day trial) $12/month Event invitations management Mailchimp Yes $20/month Multi-step automated workflows HubSpot Yes $20/month Advanced CRM system Brevo Yes $25/month SMS marketing tool AWeber Yes $15/month Cross-device email testing ActiveCampaign Yes (14-day trial) $39/month Powerful automation tool MailerLite Yes $10/year Open rates by location Bronto’s expensive subscription plans, numerous bugs, and outdated email template builder have been the main customer complaints. So, to avoid ending up with difficult-to-use software, our list will include tools that: favor user-friendliness are affordable even for small businesses provide all-in-one marketing solutions have advanced and easy-to-use features Intrigued to see what else these alternatives have to offer? Let’s break them down: 1. Moosend - Best All-in-One Bronto Alternative Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies Unique feature: Email and lead generation tools Moosend is among the best email marketing services you can choose to create beautiful email campaigns, automate them, capture your audience, import your lists and manage them effectively. What’s more, Moosend’s integration with Zapier will allow you to transfer your Bronto contacts with a click of a button. This way, you won’t have to worry about losing your subscribers or adding them manually! The platform’s drag-and-drop email builder lets you create advanced campaigns. If you don’t have time, you can also pick a pre-made email newsletter template and customize it to your liking. On top of that, Moosend sports an array of automation tools. More specifically, you can create a series of automated workflows through the visual workflow builder. Email list segmentation and personalization are also an essential part of Moosend’s audience management system. If you are concerned about your email delivery, Moosend has an email deliverability rate of 98%. When it comes to lead generation, the email service provides you with online forms and landing pages. Both builders follow the email editor’s drag-and-drop logic, turning lead gen into a walk in the park. Overall, Moosend is an advanced and affordable tool you can choose to carry on with your email marketing strategy. Best Email Marketing Software Features Advanced drag-and-drop email builder Pre-made email newsletter templates Powerful marketing automation to increase conversions Online forms to power up your lead generation Landing page builder to create converting pages Real-time reporting and analytics to track your campaigns Various integrations to streamline your business tasks Pricing Moosend’s pricing starts at $9/month. The paid plans will provide you with landing pages, transactional emails, team members, and more. You can register for an account to try out it. Try Moosend 2. Constant Contact - Simple Email Marketing Software Pricing: Paid plans start at $20/month, 60-day free trial Best for: Event Organizers, Educators, Non-Profits, Enterprises Unique feature: Event invitations management Constant Contact is another option for marketers using the Bronto marketing platform. Its simplicity is ideal for those who want to create marketing campaigns and organize their contacts with clean email list management tools. Looking at the email features, Constant Contact allows you to create a quick newsletter from scratch or use one of the available templates. While simplicity is the software’s best feature, the lack of styles and somewhat outdated templates aren’t that suitable for complex newsletters. Apart from that, Constant Contact offers autoresponders and action-triggered automation to nurture your audience. What’s more, the tool will provide you with all key insights to monitor your performance and improve your strategy. All in all, Constant Contact is a worthy Bronto alternative with a powerful event invitation system to power up your events and simple online forms to capture your leads. Nevertheless, the limited A/B Testing tools and the somewhat clunky interface can be a bummer. Best Email Marketing Tool Features Event invitations management system Online form editor tool to generate leads Clean email list management tools Automated “Resend to Non-Openers” option Customer support through email and Twitter Social media integrations with Facebook, LinkedIn, etc. Pricing Unlike other Constant Contact alternatives, the platform doesn’t have a free plan. However, it does have a 60-day trial you can use to see its capabilities. After that, you need to get one of the two paid plans, starting at $20/month and $45/month. Read our Constant Contact Analysis 3. Mailchimp - Popular Email Marketing Solution Pricing: Paid plans start at $20/month, limited free plan Best for: eCommerce, Publishers, Agencies Unique feature: Built-in CRM system Mailchimp is the most popular email marketing tool in the market, sporting various email marketing tools to capture your leads and deliver your campaigns. The platform has also come up with a new email builder that lets you create newsletters more efficiently. On top of that, you can use marketing automation to create multi-step workflows, including welcome emails and cart abandonment series. However, there’s no visual workflow editor, so it might be a little difficult to handle. When it comes to email list management, this Bronto alternative offers CRM functionality to manage your contacts and segment them into groups. To generate leads, the platform also offers subscription forms with a built-in “Translate” option to make your marketing easier. Overall, Mailchimp offers advanced A/B Testing features and multi-step workflows. However, unlike other Mailchimp competitors, the tool might not be ideal for new business owners who favor simplicity over endless steps. Best Email Solution Features Multi-step automated workflows Multivariate campaign testing Landing page builder tool Customizable newsletter signup forms Advanced reporting and analytics tool Integrations with Shopify, Salesforce, and more Pricing Mailchimp offers a limited free plan for up to 500 email subscribers. If you have more than that, you need to subscribe to a paid plan starting at $20/month for 500 subscribers. Read our Mailchimp Analysis 4. Hubspot - Email List Management System Pricing: Paid plans start at $50/month, free plan Best for: Marketers, Startups, Enterprises, Bloggers Unique feature: Advanced email list management HubSpot email marketing offers a powerful CRM system that allows you to monitor your subscribers’ interactions and use the data to create personalized email marketing campaigns. Apart from its CRM functionality, HubSpot’s email newsletter software lets you create campaigns with a modern drag-and-drop email builder. Furthermore, the tool has a collection of customizable templates you can use based on the email type you want to design. To power up your lead generation, HubSpot Email equips you with an online form builder and a landing page editor. You can use both tools alongside the CRM tool to automatically add new subscribers to your lists. Creating autoresponders is also simple as the platform sports some powerful automated workflows with a variety of triggers. Overall, HubSpot will give you powerful tools to ace your list building. Nevertheless, HubSpot is among the expensive Bronto alternatives, especially if you want to get its marketing automation tools. Best Email Tool Features Powerful CRM system to manage your contacts Personalization tokens for your campaigns Customizable email newsletter templates Landing page builder tool Integrations with CRM, eCommerce platforms, etc. Pricing HubSpot offers a free plan that lets you deliver up to 2,000 emails/month. To lift the sending limit, you need to get one of the paid plans starting at $50/month. For more marketing tools like marketing automation, you need to upgrade to the Professional plan for $890/month. Check Hubspot 5. Brevo (formerly Sendinblue) - Email & SMS Marketing Capabilities Pricing: Paid plans start at $25/month, free plan Best for: eCommerce, Publishers, Agencies Unique feature: Email and SMS marketing integration Brevo is one of the Bronto competitors that allow you to integrate email with SMS marketing for a more rounded customer experience. To create your emails, the platform has a drag-and-drop builder that's simple and easy to use. One of its advantages is its display conditions feature, allowing you to personalize your content based on who receives your campaign. You can also leverage email marketing automation to build some of the most popular automated workflows and use segmentation to divide your subscribers based on their gender, age, or location. When it comes to SMS marketing, Brevo lets you send transactional messages through SMS, a great feature for eCommerce store owners who want to target their customers on multiple devices. All in all, Brevo is a Bronto competitor with an array of simple tools to combine your email and SMS marketing efforts. Best Email Service Features Simple email editor to create your campaigns Smart SMS marketing options Landing pages to increase lead generation Transactional messaging through email and SMS Numerous integrations through API Pricing Brevo’s free plan allows you to send only 300 emails per day to unlimited contacts. Then, paid plans start with the Lite plan at $25/month, increasing the number of emails you can send. Read our Brevo Analysis 6. AWeber - Advanced A/B Testing Functionality Pricing: Paid plans start at $19/month, limited free plan Best for: Online Media, Marketers & Advertisers Unique feature: Email testing tool for different devices AWeber made it into our list due to its email testing across devices options. More specifically, you can use the tool and its integrations to test how your email marketing campaigns display on different devices, optimize them and deliver converting results. Apart from the testing tools, AWeber provides you with a simple email builder to create newsletters and a workflow editor to build automated sequences for your business. This way, you can leverage AWeber’s features to create triggered emails based on subscriber actions like subscribing/unsubscribing to/from a list and so on. Furthermore, the platform has an impressive number of integrations with various apps to streamline your tasks, including popular CRM tools like Salesforce and AgileCRM, Shopify, WooCommerce, and more. All in all, AWeber is a Bronto alternative that's ideal for small businesses and beginners who want an easy-to-use tool to create and automate their campaigns. Best Newsletter Software Features Drag-and-drop email editor Subscription forms to capture your leads Simple list segmentation options Action-triggered automated workflows Advanced reporting tool to monitor performance Pricing AWeber offers a free plan, but it’s only for 500 subscribers, and 3,0000 email sends per month. For more functionality, you need to get the Pro paid plan, starting at $19/month but for 500 subscribers. Check Aweber 7. ActiveCampaign - Marketing Automation Platform Pricing: Paid plans start at $15/month, 14-day free trial Best for: eCommerce, SaaS, Publishers, Agencies, Influencers Unique feature: Complex automation tools ActiveCampaign is mostly known for its advanced marketing automation features. As an email tool, ActiveCampaign lets you create your email campaign through the drag-and-drop builder. To save time, the marketing automation platform also gives you a handful of templates, which you can easily customize to suit your needs. Apart from that, you can use ActiveCampaigns’s event tracking options to monitor your subscriber’s actions and then target them with the right marketing message. Regarding marketing automation, the marketing tool lets you create complex sequences for your business. Furthermore, the automation builder lets you create custom workflows from scratch or choose one of the premade recipes and customize them as you please. All in all, this Bronto alternative is ideal for experienced users without complex needs. However, if you want an easy-to-use email solution, you should consider choosing an ActiveCampaign competitor instead. Best Automation Platform Features Visual workflow builder Event tracking options to monitor your subscribers Customizable email templates Integrations with popular apps Pricing ActiveCampaign isn’t a free email marketing tool, but it does offer a 14-day trial to test it out. Then, you need to get one of the four premium plans, starting at $15/month for 500 contacts. Check ActiveCampaign 8. MailerLite - Email Tool For Tracking Performance Pricing: Paid plans start at $10/month, free plan Best for: SMBs, Creatives, Bloggers, Unique feature: Email open rate by location MailerLite belongs to the Bronto alternatives that have a clean user interface and simple tools to achieve your email marketing goals. As you can imagine, the email builder is easy-to-use, allowing you to create newsletters in a few minutes. Apart from its email building features, you can also use MailerLite to segment your list based on specific criteria. Using contact tagging, you can leverage the tool to create and deliver more targeted content for your subscribers. Moreover, the platform’s unique feature will let you monitor your open rates based on subscriber location. In a nutshell, while MailerLite is a simple email marketing solution you can use to create newsletters, workflows and segment your audience, it doesn't have key features like Spam testing tools and advanced reporting capabilities. Best Email Service Features Custom HTML email builder Online forms to power up lead generation A/B testing options to ensure that everything works Integrations with WordPress, eCommerce tools, and more Pricing MailerLite has a free plan for 12,000 emails per month for up to 1,000 subscribers. For more, MailerLite’s pricing starts at $10/month for 1,000 subscribers. Read our Mailerlite Analysis Find Your Next Email Tool Ally! Bronto is shutting down, but that doesn’t mean your email marketing should follow suit! The market has an impressive number of alternatives to choose from based on your business needs. Before you make the change, make sure to look at the features and pricing of different Bronto competitors. This way, you will avoid getting an email service that will make your life harder. If you are looking for an affordable, all-in-one solution that will scale your business, you can give Moosend a try by signing up for an account! And don’t forget, while migrating your data will take time, change is always for the better! --- ### 13 Best Ecommerce Sites: Tactical and Design Tips To Thrive > Want to build an eCommerce website from scratch to generate growth in simple steps? These 13 best ecommerce sites will show you the way! - Published: 2021-03-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/best-ecommerce-sites/ - Categories: Website - Tags: Ecommerce - Levels: Beginner Wondering how to transfer your brick-and-mortar store in the eCommerce world? Want to get inspired by some of the best eCommerce sites to build your own? If yes, we’ll be happy to show you around. To put it simply, an eCommerce website is an online platform where you can sell your products or services. Your website visitors and customers can browse through your site, choose their desired items, and proceed to a financial transaction, all in one place. If you’re new to eCommerce, you probably have lots of questions to ask: How can you build an online store from zero? What makes an eCommerce website attractive to visitors? What features do the best eCommerce sites include? Here, we’ll try to tackle those concerns to help you get your online store up and running. How To Build An eCommerce Website First off, let’s have a look at these four common eCommerce types: (Source) B2B (Business-To-Business) covers transactions of services and/or products (e. g. , SaaS) from a business to another B2C (Business-To-Consumer) includes transactions from businesses to individual consumers for a wide range of products C2B (Consumer-To-Business) is the value a consumer can create for a company, for example, by providing a blog review C2C (Consumer-To-Consumer) describes deals between consumers that usually take place in a third-party platform, such as eBay Your business type, along with the products or services you offer, will have a huge impact on your site's layout and your go-to-market strategy. Here are some aspects to consider before you kick off this project: What is your target audience and market? Who are your main competitors, and what are your differences? And overall, what is your mission and vision as a business? All this information will gradually set the tone for the next step: Choosing the best eCommerce platform to meet your goals. Leading eCommerce Platforms Τhere are many eCommerce platforms - also known as eCommerce website builders - that can host your online store, catering to various needs and desires. Whether they operate in a start-up or large-scale business, business owners and marketers should conduct thorough research to find their perfect match. Here are the top eCommerce platforms: Shopify, Wix, Shift4Shop and BigCommerce. Other eCommerce site builders you could try are Squarespace, Volusion, WooCommerce, Magento, and Weebly. There are a lot of available choices, even more than we’ve mentioned above. To find the best platform for your business, read our next points and run “a quick functionality check. ” You could also seek related eCommerce reviews from credible sources to help you out. Key Functions Of Ecommerce Platforms Let’s take a quick dive in: Open-Source vs. SaaS There are two main distinctions in platforms you can use: Open-Source vs. Saas eCommerce. Open-source software, such as WooCommerce, which is a WordPress extension, is open to anyone. Users can easily tweak the source code, pick a domain name, and begin with a free version. However, to create a high-quality eCommerce store, you usually need to purchase add-ons and plug-ins down the road to ensure an efficient user experience. SaaS eCommerce software, for example, Shopify, requires a subscription fee to get started and hosts your whole platform. Even though you have less ownership compared to an open-source alternative, operational costs can be lower. Remember, there are no good and bad choices here; it’s all up to your needs and future intentions. Pricing You know your budget and business priorities better than we do. To close the best deal possible, read what each platform offers in terms of pricing and how that fits your current planning. Most eCommerce platform providers share their tiered pricing offers on their sites, so go through them carefully. Plus, check extra costs for integrations and add-ons that may be required before you make your final decision. Ecommerce Features & Integrations Do you know what each eCommerce platform’s main features and capabilities are? To gain a high-level understanding of them, search what their top integrations and features are to determine if they tick all your boxes. For example, what are their primary payment options? Will your customers be able to use PayPal or Apple Pay at the checkout process? And, of course, your site builder should cater to other business goals, as well. For example, if you have a strong email marketing game in mind, learn if their system integrates with platforms such as Moosend before completing your purchase. Customer Support If you decide to partner with a certain provider, you’ll want them to be right at your side in your darkest times, that’s why you should make sure that they offer a high-class customer support service. Yes, it’s not a piece of cake to find that out if you haven’t experienced it first-hand. But you can have a look at their website pages and social media. Companies that are proud of their customer support always spread the word. Security Security is another box you should tick in this exploration round. Learn what measures each provider takes to protect your data and safeguard your customers’ privacy. You can double-check that information through their website, for example, by searching for ISO certifications and GDPR compliance standards, for starters. Customer Reviews And, of course, there isn’t a more valuable resource than current customer reviews and preferences. For example, check which eCommerce platforms are famous in your market segment and why. Let’s say that you operate in dropshipping. Which platforms do similar dropshipping businesses use, and what is their exact functionality? Don’t miss out on video or blog reviews, including real-life examples and case studies. Top eCommerce Website Design Features We’ll begin with some tricky news: Do you know how much time a visitor needs to form an impression about your website? Well, it’s 0. 05 seconds. We understand that this may add some pressure to your shoulders, but don't worry. There’s a lot you can do to make these milliseconds count! There are many tangible ways to create one of the best eCommerce sites. So think about it: What should a customer run into when first entering your online store to stick with you and make the desired purchase? Here are some eCommerce design qualities that matter: Font: Make it easy to read Spacing: Limit unnecessary “noise” Copy: Express your brand voice Visuals: Make your products shine Navigation: Create a hospitable interface All these traits should interconnect in a meaningful way to entice them. Kind reminder: You probably won’t have a perfect e-commerce store from day one, but you’ll manage to balance things out sooner or later and find your silver lining. Let’s move to the eCommerce features that ensure an optimal user experience: 1) Homepage, 2) Product categories, 3) Product landing pages, 4) Shopping cart (take a look at some shopping cart software here), 5) Checkout page, 6) Login/Subscription form, 7) Search bar, 8) Contact details, 9) FAQs and 10) Social media. Also, brand awareness plays an important role in customer attraction. An “About Us” page that describes your company vision or a blogging section can make your customers trust you more. Now that you know the essential parts of a top-performing online store, it’s time to learn a few more key functionalities that will secure a high-class UX. Customization Options If you want to experiment with your website’s design to bring the best results possible, pick an e-commerce platform that gives you access to various customization options that satisfy your needs and aesthetics. Ready-to-use templates, a drag-and-drop editor, and various color themes and fonts will help you play around until you find the perfect format. Keep in mind that with certain platforms, such as Shopify, among others, you can easily set up one of the best eCommerce sites without seeking professional web design support. Dreamy Navigation To ensure a pitch-perfect user experience, think of your online shop as a physical one. The homepage, for example, is the storefront, where customers or bystanders can see your brand name and all your bestseller products. When they enter, they can find your products organized on different selves based on categories (aka the product pages). Instead of a salesperson coming on their way, a popup button appears, prompting them to chat. You can spot the cashier at the top corner of the store or another distinct place waiting for you to checkout. And now the tour is over. Visualizing the process in real-time will help you achieve better navigation and UX. Mobile and Tablet-Friendly The percentage of users that complete a purchase through their smartphone has increased over the last few years. More specifically, in the US, 79% of smartphone users have completed a purchase using their mobile devices, according to 2021 data. You don’t want to offer a clunky experience to mobile users, which could negatively affect your ROI down the road. Navigation should be equally user-friendly for all kinds of screens, including tablets. SEO Capabilities For those who aren’t already familiar with it, SEO, which stands for search engine optimization, is an extra useful tool in any marketer’s hands. With the right keywords and magical SEO practices, you can find yourself in the first results of Google and rule out your biggest competitors. Tempting, right? To reap those benefits, choose an SEO-friendly platform, such as BigCommerce, to gain maximum visibility. Plus, content marketing actions, such as blogging, will increase your website traffic and, by that, your online sales. Refined Purchase Process The end goal of your eCommerce business is to see your visitors convert. To achieve this, you should design a well-defined purchase process on your site. The "Cart" button should be easy to find, and the whole buying procedure easy to complete. Your customers should also have access to related information they may need, such as return policies, shipping rates, or transaction fees. You can include these resources on the website footer. Don’t forget to mention the payment methods they can choose from, for example, PayPal, Apple pay, or any credit cards you accept. Finally, make sure to structure your retail processes as well, such as supply chain and inventory management, so that you never run out of stock. 12 Best Ecommerce Site Design Examples It’s show-and-tell time! We’ve gathered some beautifully designed eCommerce stores that fulfill the criteria above to inspire you. Enjoy! 1. Soylent The magic starts with the copy! As they say on their "About" page, Soylent’s mission is “to make complete, sustainable nutrition accessible, appealing and affordable to all. ” Delicious, nutritious, and at an affordable price? OK then, count us in! Through clever design and clear navigation, Soylent manages to convince you that their products are the healthier you could find. Plus, they encourage customers to tag them on Instagram to get featured on the website. Through social media and user-generated content, they aim to attract more visitors and potentially convert them into loyal customers. 2. Ettitude Ettitude offers organic bamboo bedding, bath, and sleep goods and has excellent navigation on their website. The product categories are readily visible - including gift cards for your loved ones! Apart from the shipping rates, they share product reviews and information about materials to help the customer make the right choice at the top of the site. When scrolling through their website, you can also find their eco-friendliness certifications. Last but not least: A 30-day sleep trial. The company offers you bedding for 30 days without a cost. What does that show us? That the business puts our comfort and happiness first. And that’s precious! 3. Warby Parker Warby Parker is another site with great navigation and UX that enables the visitor to find all the products in the wink of an eye! When entering the homepage, apart from information about eyeglasses and frames, the visitor gets notified about other key services they offer, including eye exams. Plus, they’re invited to complete a fun quiz to find their unique style or try eye frames for free. You can find anything you could ask about eyewear and Warby Parker’s services and policies at the footer. What caught our attention is Warby Parker’s “Buy a Pair, Give a Pair” initiative, which showcases the brand’s vision and social impact. 4. Langly Ready to embark on a new traveling adventure? Then Langly is there for you with the best traveling equipment. In this eCommerce site, the product navigation runs smoothly, and the customer can easily find what they’re searching for. Langly also has a strong social media presence on its website. With the hashtag #letsgosomewhere, they bring all customers together and create the vibes of a shared experience. Finally, this breathtaking video on the “About page” is an absolute delight to watch. The consistent brand voice and style throughout the pages are literally a lesson for marketers: 5. The New York Times Store Welcome to the New York Times eCommerce website! Apart from credible news and articles, the brand has created an online store with various items, some fixed, some personalized, from T-Shirts to NYT exclusive prints. The best part is that the distinct product categories and whole “navigation package” allow the visitor to find quickly what they’re looking for, despite the wide variety. Bonus points: the bestseller list and the 10% discount off the first order for those who sign up. Those initiatives always get the right attention! 6. Packwire And now off to the colorful and bright side of eCommerce life, powered by Packwire. Through clever copy and minimal yet cheerful design, Packwire invites you to “Create your custom boxes. ” While you scroll down, the different boxes move side by side, and you learn about their specs and customization options. On the homepage, the visitor also gets a quick but detailed product tour which is super handy. And finally, at the very top, the “Do it” button leaves no room for second thoughts. The aftermath: If I wanted to create a customized box, I would try Packwire. Mission accomplished! 7. Pure Cycles When you visit this eCommerce website by Pure Cycles, you quickly realize that if you make a purchase, you don’t only become a bike owner but a member of a community with a greater goal; a lifestyle switch. But how does that happen? Their amazing content - pictures, visuals, blog posts, and videos - shows the visitors everything they will gain once they join the tribe. Plus, product categories and descriptions are top-notch, and it makes sense. It’s not a piece of cake to buy a bike online. The more you learn about each product, the easier it becomes to visualize it and get to the checkout process. 8. Susanne Kauffmann Susanne Kaufmann is a beauty and spa brand dedicated to sustainability, and you can tell that from the homepage copy and image at first glance. Minimal and eco-friendly packaging shows prospects and customers that they become a part of a higher mission to create a more sustainable lifestyle by buying those skincare products. When clicking the "Shop" button, you get a clear breakdown of all product categories to find everything you’re looking for, minus the endless scrolling. On the “About” page, you can learn more about the company’s philosophy, origins, and product ingredients or read beauty and wellbeing tips. Bonus point: The Instagram widget at the bottom of the pages, showing amazing product images that make you want to buy everything at once. 9. Bite Toothpaste Bits After a quick look at the homepage of Bite Toothpaste Bits, you know that you signed up for something truly innovative through these two words: “Toothpaste, reinvented. ” And then, the demonstrated product images shield that impression once and for all. You also find out that huge editorial names, like Forbes and Cosmopolitan, have got their back and approval. And if you press the wavy hand on the left and sign up in the email, you can end up with a free four-month supply. Wow! Overall, this Ecommerce site created by Shopify has everything a prospect needs to convert. The sparkly images, five-star reviews, quick product tours, and how-to-use guidelines “force” visitors to choose the brand. 10. Julémont Watches If you’re looking for a sophisticated and unique watch and bump into this eCommerce site, you’ll find it hard to move back. The homepage video shows the manufacturing process of Julémont watches and puts you in the right atmosphere straight away. Apart from the watches, the visitor has access to the retailer map to view which location suits them best, and through the “Concept” button, they land on a beautiful page where they can learn more about the brand and the story behind it. Besides, the copy is clean, straightforward, and enticing. We loved it! 11. Mahabis Mahabis have brought slipper-footwear innovation to a new level. Here’s how they introduce themselves on their website: “We've taken the world's most comfortable shoe - the slipper - and ripped up the rulebook to create something functional. Something beautiful. Something to help the world spend its time well, no matter the weather. ” And we believe they did, by observing all the different materials they’ve used to create the footwear. The biggest highlight of this online store is the high-quality product and header images. You can observe the texture and materials and experience comfort from a distance. 12. Native Union Native Union sells design and quality products catering to modern life - mainly the tech side of it. The website has minimalistic design elements and steals your heart with its simplicity. Its best parts are the great product presentation and navigation. What also stands out is “The journal,” a blog where you can find design tips, interviews, and news. You believe that for them, lifestyle is indeed the biggest deal. 13. Burga BURGA is a great example of a lifestyle and fashion accessory brand done right. While browsing the catalog you’ll notice that a great deal of attention went into presenting their unique designs. Furthermore, since 80% of BURGA’s traffic comes from mobile, their responsive browsing experience feels genuinely polished. Oh, and next time you visit the shop on your smartphone, notice a small but crucial detail – the system detects its model to present you with a personalized experience. Best eCommerce Sites: Tips For Amazing Online Stores Yes, the resources above are useful, but we bet a few final practices on how to set up one of the best eCommerce sites can wrap up things perfectly. So here you go! Choose Simplicity Over Complexity As you understand from the examples above, the simpler your website format is, the easier it gets for customers to find what they need. If you offer a huge variety of products and services for different purposes, then the outline and navigation should be even less complex. Imagine stepping into a store with poor customer service and no labels or signs to guide you through it. You find it super hard to find what you’re looking for, and you end up losing valuable time. Would you go back? Avoid letting your visitor get lost in an ocean of unlimited products if you wish to convert and retain them. Show them where to head off with proper categorization, clever copywriting, and product labeling. Keep in mind that interactive content, such as videos and visuals, is also precious and can boost UX. Define Your Buyer Personas How well do you know your target audience? Are you aware of their demographics and needs? Try to grasp how they feel, what their biggest worries and delights are, and you’ll be one step closer to winning their heart. Identifying buyer personas is key to sustaining your outreach and retaining a healthy ROI. To craft an Ideal Customer Profile, find your top customers and analyze their traits and behavior. Don’t hesitate to reach out to them for information to understand what they like about your website and what needs to be improved. Their input can be game-changing! One thing you should consider when you target businesses instead of individuals is that the bigger the target company is in headcount, the more complicated the purchase decision can become. Apart from the end-user, in most cases, you also have to convince high-level decision-makers and shareholders that your product or service is worth their money. To take them by your side, make your website and customer support services equally accessible to them. For example, share customer reviews, write blog posts about your new features, and create a tiered pricing plan. All info that is frequently asked by prospects should be readily accessible and comprehensive. Analyze Behavior and Adapt Once your eCommerce store is ready, keep an eye on key metrics, such as conversion rates and click maps, to analyze the visitors’ and customers’ behavior. Here are some questions that will help you manage this process: What are your best-selling items, and what remains unsold? What are the most clicked pages? Where do visitors spend more time when they land on your site? What is the most common question your customer support receives? All these answers, combined with the buyers’ personas profiles, will allow you to adjust your website if needed and improve UX. And again, keep your spirits up - you’ll probably need a trial and error phase until you find the magic recipe to create the best eCommerce site for your business. Invest in Email and Social Media Marketing No matter how cool and fancy your website looks, without the right marketing efforts, you’ll find it hard to convert your leads down the line. First off, a structured email marketing process will help you nurture your relationship with new visitors and customers. Here are some typical email examples you can include: Welcome email Abandoned cart recovery Product recommendations With a tool like Moosend, you can create an automated eCommerce marketing process with easy-to-use templates and never miss a chance to connect with your customers and prospects. If you want to get started with email asap, you can try Moosend's platform to set your eCommerce email marketing strategy in motion, the easy way. Social media marketing will also increase your brand visibility and bring new customers to you. Take Langly as an example: They encourage customers to share pictures with a certain hashtag to feature them and create a cheerleaders community! Share Your Mission and Social Impact Your brand values and processes don’t only define your business but your customers, too. That’s why 66% of respondents, according to research, value transparency as one of the key factors that attract them to a brand. If you scroll through the design examples in the previous section, you’ll find various value and mission statements for inspiration. Same works with social impact. Consumers increasingly turn to brands that raise their voices for social issues and injustices and adopt more eco-friendly solutions and procedures. Always share the purpose that drives you, and invite your site visitors, customers, and followers to become your community members. That was it, everyone. Now that you know how to build the best eCommerce site, roll up your sleeves, and hit the road! You got this! --- ### Marketing Automation Begginers’ Guide For 2024 > Everything you need to create a marketing automation machine for your business can be found here, with examples, best practices and more. - Published: 2021-03-09 - Modified: 2024-12-26 - URL: https://moosend.com/blog/marketing-automation-for-beginners/ - Categories: Marketing Automation - Tags: Marketing Automation - Levels: Beginner, Intermediate To say marketing automation is a magic solution for your business might sound a bit exaggerating. But it's true! I'm sure that, if you're running an online business, then you'd love to find a way to achieve more in less time, drive business growth, share more relevant content and deliver a personalized experience to your customers. And since Harry Houdini isn't around anymore, someone else has to do the job: marketing automation. What Is Marketing Automation? Marketing automation is the use of software that allows you to make a series of marketing actions (i. e publishing social media posts, sending out emails, and updating contact info) without any manual effort. Marketers use digital marketing automation to easily connect and map customer interactions across multiple touchpoints, in order to direct or influence the end-to-end experience. Why Marketing Automation Is Important As a marketer, I'm sure you often find your hands full with endless to-do lists. And you wish the day had more than 24 hours so you can get everything done. If this sounds familiar, then marketing automation will change your life. Because it allows you to simplify routine organizational and marketing tasks! Also, it helps you eliminate repetitive manual processes to boost your productivity and focus on the more important stuff. You can use marketing automation to: Reach your audience in a more personalized way across multiple channels Manage your leads and nurture them into customers Collect and store customer information easily Create highly-targeted campaigns And much more! But let me get a little more specific here. If I had to name the best reason for using marketing automation I'd say this. Because it helps businesses work more efficiently, especially when it comes to sales and marketing teams. Think about this: consumers love personalized content because they love feeling unique. In fact, they love it so much that 80% of them are more likely to make a purchase from a brand that provides personalized experiences. But I know and you know that manually sending out customized messages to all your subscribers is just not possible. On top of that, and remembering that you are no Houdini, it's also impossible to figure out where your potential customers are in the conversion process. Or what they need in order to move further down the funnel. Among other cool things, marketing automation tools normally offer a lead scoring feature. This helps you quickly identify which leads are the most sales-ready. Looking to improve your conversion rates and revenue? Whether it's automated emails, customer communications, lead scoring, marketing automation is extremely beneficial when pushing for better results. Hooked? Let's dive a little deeper. How Does Marketing Automation Work? You might be a complete beginner in digital marketing. Still, you probably know what actions you want your audience to take. What you don't know is what actions specific people from your audience actually take. And how to follow up with them. You could be sending out generic emails to all your contacts, hoping that your content will appeal to some of them. Or you could follow up with personalized, automated email campaigns! This way you will engage all your different potential customers, and boost your conversion rates, with the help of marketing automation. All you have to do is set up various email templates. They will be automatically sent when someone takes a particular action, while you sit back and relax! Let's say you are a real estate agent and you're sending out an email campaign containing links to various new homes listed, and an ebook with expert tips on finding the house of your dreams. You can then see who clicked on which link, the exact content they viewed, and whether they downloaded the ebook. Depending on their actions you can automate a follow-up email rather than emailing everyone with the same content. So those who clicked the links with the new homes can receive more home listings that may concern them, while those who downloaded the ebook might need a little more time and more content before they are pushed down the funnel. 5 Marketing Automation Types that Boost Conversions Don't know where to start? Here are the 5 different types of marketing automation your brand needs to consider. 1. Email marketing automation Automated emails generate 320% more revenue than non-automated emails. So you realize that email marketing automation can take your email marketing efforts to a newer horizon of opportunities. With its help, you can automate the emails you send, allowing the large-scale distribution of personalized messages along with performance measurement dashboards. Ultimately, email marketing automation can help grow your business without having to put hours of your precious time and effort into creating and sending email campaigns. Key Email Marketing Automation Features: Drag & drop automation builder for flexibility and speed Email personalization to create engagement and promote customer retention Triggered emails — based on events, time, occasions, etc. Segmentation process for sending the right message to the right people Accessible reporting to support fast, accurate marketing decisions Pre-built automation workflows to jumpstart your automation efforts Optimization features for higher conversion rates Integrations to extend your email marketing capabilities 2. CRM marketing automation Do you have a lot of customers? So glad for you! But you must admit that it can get quite tricky to manage them all effectively without a few powerful tools by your side. The most important part of customer service is timely customer service, and marketing automation can go a long way to satisfying your audience and providing an excellent customer experience. With the help of a CRM marketing automation tool, you can collect and store all kinds of important information like purchase history, so you can then personalize your interaction with each customer. In addition to the capabilities of CRM marketing automation, integrating AI customer service can revolutionize how you manage and respond to customer inquiries. By using AI to analyze customer data and interactions, businesses can provide real-time, personalized support without human intervention, making the customer service process faster and more efficient. Key CRM Marketing Automation Features: Customer segmentation to create groups of customers Autoresponders Automated email nurturing Analytics 3. Marketing & sales marketing automation Looking to drive traffic to your website, set up effective marketing campaigns, or manage your content to make the most of it? Then you need a marketing and sales marketing automation tool! With the right platform by your side, you can have access to rich behavioral data that will allow you to identify, engage and accelerate your sales opportunities and rest assured that every component of your marketing works harder and more efficiently to drive revenue. Key Marketing & Sales Marketing Automation Features: Marketing automation workflows Segmentation for customer segments Drip campaigns Analytics and reporting Lead management 4. Social media marketing automation A marketer wears many hats. And one of them is social media! So why not make this hat a little more fun to wear? If you're looking to spend less time fussing with hashtags or answering DM's and focus on creating quality content for your channels, then it's time to consider social media automation. Schedule your posts, manage your network and measure the performance of your social media efforts, with the help of marketing automation tools that make social media marketing a child's play. Key Social Media Marketing Automation Features: Social media publishing Audience targeting Social media reports Comments management Queue content 5. Marketing Analytics automation Do you know which campaign of yours went well and which was not that successful? You may be doing many things right, but if you neglect to measure the performance of your marketing efforts, then you're not doing everything you can to maximize your ROI. Discover the world of data-driven decisions and let the right tools measure your data correctly, track events, conversions, and your users' behavior to optimize your marketing efforts-with less effort. Key Marketing Analytics Automation Features: Data collection Campaign tracking Customer insights ROI tracking Reports Integrations Key Steps for Building a Marketing Automation Strategy Creating a marketing automation strategy starts with the following 6 steps. This will give you a better idea of how to approach any automation of digital marketing. Step 1: Define your goals The first step toward marketing automation success is to set your goals. What do you wish to achieve through marketing automation? You might find it helpful to follow the S. M. A. R. T. framework, meaning that your goals should be specific, measurable, attainable, relevant, and time-bound. For example, you can say that your goal is to increase your e-store's sales by 10% in the next three months, by launching specific email marketing campaigns. Once you know where you're headed you'll know which road to take. Step 2: Identify your target audience Knowing who your target customers are will make your marketing automation efforts easy as pie. But if you have no idea what audience analysis is, or if you have never conducted market research, then you're starting off wrong. Most marketing automation tools include features that allow you to track user activity and capture important user data that help you target your audience directly and effectively. The qualities of your buyer personas derive from customer research, market research, interviews, focus groups, customer service, demographic data, psychographic data, etc. So let's say that one of your buyer personas is a teenager called Claire. She loves watching skate videos and is very social. How will you target her? By learning her customer needs and running the right campaigns on all the right social media that people her age love, like TikTok and Instagram. Defining your target audience with the help of personas will allow you to do proper market segmentation for website personalization, remarketing, and even email marketing. Step 3: Choose the right tools Marketing automation is for everyone. There are solutions for small or big businesses, for newbies and pros. And while this sounds great, choosing the one that suits your needs is not a task to be taken lightly. Having set your goals you will be able to narrow down the feature set you need, and your strategy will reveal the number of users or pricing plan that's suitable for your business. Step 4: Plan your content strategy Now that you have chosen your valuable ally in the battle of marketing automation it's time to define how and why your content will be used to achieve your marketing goals. Planning your content strategy also includes choosing the right social media platforms and sourcing content ideas that will resonate with your audience. I suggest that you write down your brand values, all the things your brand cares about as well as all the things that matter to your audience. Do your research, and do it right, because that's where the money is. Once you have enough information you can decide on the type of content you will be investing in. This can be: Blog posts Newsletters Testimonials Social media posts/stories Videos Webinars Tutorials/guides Step 5: Set up your workflows When creating automation workflows you must always keep your customers at the forefront of your mind. And an effective customer journey map is more than crucial for achieving that. This means that you must organize your opportunities into strategic phases. How do you determine whether a user is suitable for a specific marketing automation workflow or not? Are your automations offering a seamless customer journey? Let me give you an example. Think of the perfect onboarding email sequence. What would it look like? 1st email: A confirmation email to ensure that your subscribers are real people with legitimate email addresses. 2nd email: An impressive, warm welcome for a strong first impression that convinces new subscribers to open the rest of your emails. 3rd email: Different sequences for active and inactive users. inactive subscribers, highlighting your value proposition in a way that attracts their attention and offers further information and assistance for re-engagement. Step 6: Optimize your workflows Setting your automation workflows and then forgetting them isn't enough. You need to continuously evaluate their performance and adjust them in order to make them more efficient. The easiest way to do this is by running A/B split tests in your automation workflows. This way you can understand what works and what doesn't for your audience and drive more conversions. Let's see how you can create an A/B test with Moosend fast and easily. Creating an A/B split workflow with Moosend For example, you might want to create a cart abandonment automation workflow for those who leave your e-store without completing their purchase. Timing is super important when it comes to winning back your customers, but every industry has its rules. So, in order to find the best time to send your abandoned cart campaigns, it's crucial to run A/B split test. Step 1 From your Automations tab click on the Create new automation button to start from scratch. Don't forget to edit the name of your workflow so you can find it easily whenever you want to! Select your trigger by clicking on the icon and click the "When someone adds any product to their cart" one. Step 2 From the window that appears select the "No - Trigger every time someone adds a product" option from the drop-down menu (because you want your abandoned cart automation to get triggered every time a user drops items in their cart, not just the first time). Continue by using the second drop-down to specify the website(s) for which you want the automation to be triggered. Step 3 Click on the filter (If condition / Else) option, and use the drop-down to select the mailing list you wish the filter to be applied to. Next, click the Add a condition button and using the dropdown menus set the criteria as shown below: Step 4 Time to split your flow! Click the + symbol and select the corresponding step from the tab Conditional/control steps. From the window that appears you can set the percentage of subscribers, you want to follow each step simply by sliding the bar left or right! Step 5 The trigger has been set! This means that every time a customer adds an item to their cart it will initiate the automation sequence. All you have to do is set the time (or date) you want to give your customers to go through with the purchase, or better yet, give them time to browse your site for other items to add to their cart and subsequently buy. Click the + symbol and select the "Wait a specific time interval" to set different times to your 2 workflow variations so you can test what brings the best results, and optimize your workflow accordingly. Step 6 Choose the Actions tab and select the Then send email campaign option. Continue by adding the subject line, sender, and content of your campaign and save your options. When you have completed this step for both paths your workflow should look like this: That's it! Toggle the Inactive/Active button to activate your automation whenever you're ready! Marketing Automation Best Tools: Choosing the Right One for your Business This one? Or maybe that one? Oh, dear! Your needs will guide you. Send beautiful, high-converting automated email campaigns with Moosend Looking for an easy-to-use, powerful email marketing tool? You're going to love us! Moosend, packed with advanced features to help you grow your business, helps you create stunning email campaigns that convert with one of the simplest UIs and without breaking the bank. With our drag-and-drop email designer (life is too small for HTML), numerous templates, and pre-built automation workflows you can build complex, targeted email marketing campaigns fast with no previous design or coding experience required. And with the help of automation, you can set up and automate complete lead nurturing campaigns with different segments for each buyer journey or persona. Our 30-day free trial gives access to almost all of our features, so you can give Moosend a try today and see the benefits for yourself! Get more targeted leads with Hubspot If you want to organize your customer base, track and nurture leads, then Hubspot is one of the most popular email marketing solutions. With its help, you can automatically track interactions and keep on top of what's happening so you can make more data-driven decisions. With Hubspot, you can also move leads through each buyer’s stage, streamline your lead gen process to run seamlessly, and more, thanks to its wide range of features. Supercharge your marketing analytics with Mixpanel Learn what your users are doing on your website by tracking all events. Mixpanel is one of the best user tracking tools in the market, with a super-sleek interface and experience. You don't need any technical knowledge in order to analyze funnels and events for e-commerce or other industries, so when you add one to MixPanel you will be able to see the trends, count, who used them, and in what order. Mixpanel also allows you to create interactive dashboards for real-time visibility and notifications, helping you and your team implement trigger-based marketing to drive customer loyalty. Automate your ad campaigns with AdRoll A popular ad re-targeting and prospecting platform, AdRoll helps you advertise to your audience by building a perfect advertising system tailored to your needs. With dynamic ads, cross-channel attribution, audience targeting, and more advanced capabilities, AdRoll allows you to create customized experiences that dramatically improve marketing efficiency. One of the platform's biggest advantages is its team of marketing experts which can make setting up effective campaigns easy as ABC. Generate more leads with Leadfeeder Put your lead generation, scoring, and nurturing on autopilot by identifying the companies visiting your site, how they got there, their behavior, and their intent to purchase. Leadfeeder allows you to create Custom Feeds to narrow your list down to your best fit leads, and have notifications of new leads automatically sent to email and Slack for the right team member. Built your chatbot in minutes with Tars If you're looking to build conversational workflows to talk to users clicking on your PPC/Paid campaigns, Tars is the tool to use. Collect leads through chatbots and transform the lead capture experience into a personalized customer service interaction to win engaged buyers, fewer drop-offs, and a marketing campaign that actually converts. With an amazing design and convenient user interface, you can get your chatbot up and running in no time. Marketing Automation Best Practices Perfect your marketing strategy with these marketing automation best practices! 1. Create engaging content Some of you may ask: "How do I know what content is engaging? ". Well, that's for your different types of customers to answer. Depending on the people you want to reach you might find it best to focus on emails to marketing your new products for example. If you're targeting younger audiences then maybe you should invest in video marketing. Or maybe some case studies will prove perfect for the clients that need some information before making a final decision. The sky is the limit with content. Just remember to keep it relevant! 2. Personalization is obligatory If you're doing online marketing then you sure have customer data of your target market in your hands. Make the most of all the valuable information you have in order to personalize your content and marketing as much as possible. Because 80% of customers are more likely to purchase a product or service from a brand that provides personalized experiences. So, the more you personalize for your different groups of customers, the more you sell! 3. Build a lead scoring model Once the leads start coming in, you have to develop a model by which to score them. Then you will know which leads need more nurture and which are qualified to be handed off to sales. Lead scoring allows you to rank leads based on their sales-readiness so you can understand how much effort should your sales team employ, and boost lead generation. By knowing the score of each lead you can also send out personalized content and target your audience exactly the way you should at any stage of their journey. 4. Run multichannel campaigns If you've chosen a marketing automation tool with a wide range of features, then you should be able to run multichannel campaigns for your messaging. This way you will increase lead generation, lead conversion, and boost revenue. Among others, you can communicate with your customers through: Newsletters Social media Sms Print Direct email marketing Broadcast Websites You must remember that every lead and every business is unique. By reaching your audience through various channels you are more likely to reach the maximum number of leads. 5. Leverage the power of social listening Social listening allows you to track, to data analysis, and respond to conversations about your brand on social media. And while not all marketing automation platforms provide this feature, it's one of the capabilities you shouldn't ignore. Choose a tool that combines social media marketing with social listening and make the most of it by engaging your audience on social media whenever possible to gather insights about how your brand is talked about and what you can improve. Your marketing messages will become stronger in no time! 4 Marketing Automation Examples to Start Rolling Everyone hates repetitive tasks. That's why everyone loves automating them. Here are some of the most popular marketing automation examples to get you started. 1. Welcome email series One of the most popular email marketing automation workflows, the welcome email series is one you just can't ignore. According to studies, welcome emails have a 91. 43% open rate and they generate up to 320% more revenue per email than other promotional emails. For instant inspiration check out our article: Top 23 Welcome Email Examples To Boost Engagement With Your New Subscribers! 2. Lead magnets If you're looking to fill your marketing pipeline and sales funnel with top-quality leads with a high chance of conversion, lead magnets are a must-have! Lead magnets such as PDFs, discount vouchers, and e-books are what your audience will get in exchange for their email address. So your lead magnet must be something valuable for them. 3. Abandoned cart emails Automated email campaigns are the most common way of winning back those customers that left something behind. In fact, based on numbers from our database, more than 40% of cart abandonment emails were opened, while 50% of the users who clicked purchased something. Check out our article The Best Abandoned Cart Email Examples To Use Right Now + 5 Winning Practices to plan your automation better! 4. New customer onboarding Customer onboarding is one of the first journeys your customers take. For some marketers, it might look like a lengthy and tedious process, riddle with manual steps. For those who have discovered marketing automation, it's a breeze! This process is a great opportunity for you to enroll your new customers in your products or services and open the door to higher adoption and usage rates. Create the seamless experience your customers deserve with user manuals, walkthrough videos, interactive product tours, and more, and create users that get the value they seek and stick around for more! That's all, folks! Who's Harry Houdini now? You are! Or, at least, you're ready to become one. Just practice your tricks and stick to the plan. Find the marketing automation type that your business needs, and do your research so you get your hands on the best tool out there. Then make all the right steps: define your goals, create buyer personas to identify your audience, plan your content strategy, and set up your workflows. Oh, and always optimize! Once you start automating there is no way back, trust me! --- ### Hard Bounce vs Soft Bounce: What’s The Difference [2024] > What's the difference between a hard bounce vs soft bounce, what is their cause, and will they affect your email marketing? Find out here! - Published: 2021-02-22 - Modified: 2024-12-26 - URL: https://moosend.com/blog/hard-bounce-vs-soft-bounce/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner, Intermediate Whether you’re a beginner or a seasoned marketer, you’ve surely come across the terms “hard bounce” and “soft bounce”. As you can probably guess, these two terms have to do with email deliverability. They indicate that for some reason the email you sent couldn’t successfully reach the recipient, hence the bounce back. Simply put, when you send an email, this email goes to a specific address. Responsible for getting the email is an email server. If this server cannot deliver the email to that specific person, then it sends the email back, saying that the email cannot be delivered. So the email bounces. The reason behind the email’s delivery failure is what differentiates a hard bounce from a soft bounce. And since these two types of bounces are among the most vital email marketing metrics a business should be tracking, let’s take a closer look at these email marketing terms and their differences. What Is A Hard Bounce? A hard bounce is an email that could not be delivered to its recipient due to a permanent reason. While the cause of a hard bounce is varied, the most common reasons are the recipient’s email address being invalid or no longer in use because: the domain name doesn’t exist (ie. , email ending after @) the email address contains a typo (e. g. , @gnail. com instead of @gmail. com) the recipient has deactivated his email address after leaving a job position the recipient’s email server has blocked delivery For whatever reason this permanent failure has occurred, you should remove all these email addresses from your list. Fortunately, most email service providers (ESPs) do this automatically for you, but it is advisable to ensure that your specific ESP’s practices include this process. At Moosend, the hard bounced email addresses are added to a suppression list. All addresses in the suppression list are excluded from all future campaign sends. This ensures that your sender reputation remains intact. What Is A Soft Bounce? A soft bounce is an email that could not be delivered to its recipient’s mailbox due to temporary reasons. This means that while the current email message failed to reach the recipient, you might be able to make a successful email delivery at a later date. Some common soft bounce reasons include: your emails have been marked as spam by too many people recipients mailbox is full, inactive, or incorrectly configured the email message is too large recipient’s mail server is down or offline email message does not meet the recipient server’s DMARC requirements for authentication Whenever a soft bounce happens, most ESPs will attempt to deliver the message again over a period of a few days. Moosend’s system will try to send the same email 4 times before it is characterized as a hard bounce. As you saw before, depending on the cause of the soft bounce, sometimes there isn’t much you can do (as in the case of the server being down). What you can control, though, is the size of your email. Create lighter and focused emails without exaggerating the use of images, GIFS, or other dynamic media. Furthermore, a key difference between a soft bounce and a hard bounce is that while soft bounces are a problem requiring a solution, they aren’t dangerous to your sender reputation until they become hard bounces. How To Improve Your Bounce Rate You can drastically reduce the number of bounces by implementing some key email deliverability best practices. Maintain proper list hygiene: Clean your list regularly of non-responders and invalid addresses. High bounce rates affect your sender reputation and prevent you from achieving higher email delivery rates. Use double opt-in: Have users confirm their email address to avoid having invalid recipients. This also works as a way to ensure that subscribers actually want to receive your emails and they’re interested in your brand. Monitor email delivery: Pay close attention to bounce rates as well as response rates to avoid potential damage before it happens. Prevention is your best friend, so take measures to proactively prevent your emails from bouncing in the first place, or ending up in the spam folder. Frequently Asked Questions (FAQ) Q1. What Is an Acceptable Email Bounce Rate? You should aim to have your total bounce rate under 2%. If you exceed this number, you might start noticing some deliverability issues. However, this number is just an average calculated by comparing data across different industries. The day and time you send your email as well as your industry have an impact on bounce rates. Click here to find out the best day and time to launch your email campaigns. Q2. Are Hard Bounces Bad? Unlike soft bounces, a hard bounce can harm both your deliverability rates and sender reputation. Most email service providers (ESPs) handle hard bounces for you automatically, but you can manually add invalid email addresses to a suppression list as part of your email list hygiene practices. Q3. Where Can I Find Bounce Information? It all depends on your ESP, but generally, you can find bounce rate metrics on each individual campaign’s report. On Moosend’s platform, you can also see the reason why your email failed to reach your recipient’s inbox. Takeaway A clean and up-to-date email list is essential for a successful email marketing strategy. Repeatedly trying to deliver emails to addresses that hard bounce may show internet service providers (ISPs) that you have bad list hygiene practices. Consequently, you need to monitor your bounce rates at least once a week, let unengaged contacts freely unsubscribe, and make sure you comply with regulations like GDPR. --- ### 11 Best Affordable ClickFunnels Alternatives [2025] > Today we review the best ClickFunnels alternative platforms to help you create better sales funnels and supercharge your conversions! - Published: 2021-02-19 - Modified: 2025-05-05 - URL: https://moosend.com/blog/clickfunnels-alternative/ - Categories: Email Marketing, Software - Tags: Landing Pages - Levels: Beginner, Intermediate If ClickFunnels is letting you down lately, we might have the best ClickFunnels alternative to get your conversions back on track! Despite the software's great online sales funnel capabilities, it is very pricey and not easily scalable. If you are looking for a more affordable option or a great alternative to ClickFunnels, this blog post is for you! ClickFunnels Competitors Comparison Before we get into specifics, let’s sneak a peek at the top alternatives to ClickFunnels in our list: Free Plan/Trial Pricing Best Feature Ratings Moosend Yes (30-day free trial) $9/month Advanced email and lead gen tools Leadpages Yes (14-day trial) $49/month Huge number of integrations Instapage Yes (14-day trial) $199/month Ad-to-page personalization Unbounce Yes (14-day-trial) $90/month Smart traffic optimization tool Samcart Yes (14-day-trial) $49/month Localization options GrooveFunnels Yes $99/month Shopping cart and affiliate program Thrive Themes No $19/month Time-specific countdown campaigns OptimizePress No $30/month or $249/year Paywall creation option 10 Minute Funnels Yes (14-day trial) $57/month Visual funnel builder N/D Builderall Yes (Premium Trial) $29. 90/month Blog and chat builders CartFlows Yes (30-day money back guarantee) $299/year Drag and drop sales funnel builder While ClickFunnels is a digital marketing tool with great features and functionality, exploring your options is always a must! In our case, the funnel building limitations, the lack of new features, and the high learning curve might not be ideal for everyone. So, let’s explore your options with some equally amazing funnel and landing page builder tools that might be exactly what you need right now! Moosend - Best All-in-One ClickFunnels Alternative Leadpages - Best for Landing Page Building Instapage - Best For Multi-Step Forms Unbounce - Best For Landing Page Optimization Samcart - Best Ecommerce Storefront Platform GrooveFunnels - Best For Conversion-Focused Funnel Templates Thrive Themes - Best For Building A Marketing-Focused Website OptimizePress - Best For WordPress 10 Minute Funnels - Best For Pre-Built Marketing Funnels Builderall - Best For Simple Websites CartFlows - Best Advanced Sales Funnel Builder 1. Moosend - All-in-One ClickFunnels Alternative Pricing: Paid plans start at $9/month, 30-day free trial (Sign up here) Best for: eCommerce, SMEs, SaaS, Publishers, Bloggers, Agencies Unique feature: Email and lead generation tools Moosend is one of the best email marketing platforms with an advanced drag-and-drop email and workflow editor, autoresponders, landing page builder, and subscription form tool. More specifically, Moosend will help you create personalized marketing campaigns for your audience, using AI-powered features that will automate your welcome, cart abandonment, engagement campaigns, and more. Moreover, you can use the platform’s ready-made newsletter templates and workflows, as well as leverage Moosend’s A/B Testing functionality to discover the winning variations. The advanced reporting and analytics will help you collect valuable insights to boost the conversion rate optimization of your marketing campaigns. When it comes to your contacts, Moosend’s audience management feature lets you segment your subscribers, monitor engagement, and create contact tags to improve personalization. Apart from contact management, Moosend also empowers your lead generation with SEO-friendly landing pages and pop-up forms. Overall, Moosend is a very affordable ClickFunnels alternative with an array of marketing tools and AI features to help your business. Best Marketing Platform Features Landing page editor to create unlimited pages Drag-and-drop email builder to craft the perfect email Marketing automation to deliver tailored content Email Segmentation to nail your email list management Subscription forms to capture your leads Reporting and analytics, including heatmaps and more Integrations with popular apps to streamline your tasks Pricing Moosend's paid plans start at $9/month, allowing you to access all the features, such as the landing page builder, transactional emails (SMTP), team members, and more. You can see whether Moosend is a great fit for your business by trying out the software. No credit card is required. 2. Leadpages - Landing Page Building Tool Pricing: Paid plans start at $49/month, 14-day free trial Best for: Marketers, Advertisers, Enterprises, Online businesses Unique feature: Huge number of app integrations Leadpages is a landing page tool offering a drag-and-drop builder, webpages, pop-up forms, and alert bars. The software will let you expand your mailing list through opt-in offers and responsive sales pages. Moreover, the software has two different versions of its landing page builder, one for beginners and one for experienced users. On top of that, users can monitor and improve performance using the platform’s real-time tracking tools and split testing capabilities. With the help of Stripe, Leadpages enables you to add online shopping cart forms on your website, sales page, or pop-up form to make selling your products/services online smoother. When it comes to streamlining your tasks, the tool offers an impressive number of integrations to add your leads into mailing lists, update your CRM data, register users in events (webinars, online courses), and more. All in all, Leadpages is a great alternative to build your funnel and grow your business. Nevertheless, there are certain limitations in creating landing pages, such as the lack of slides and the use of the HTML widget. Best Landing Page Builder Features Drag-and-drop landing page building tool Device-specific content preview Automatic SSL encryption for pages A/B Split Testing features Online checkout pages and pop-ups Integrations with various apps and social media networks Pricing Leadpages doesn’t have a free plan, but you can try the 14-day free trial to see if the software is right for you. After the trial, you can choose one of the paid plans starting at $49/month but for one site. 3. Instapage - Landing Page Service Pricing: Paid plans start at $199/month, 14-day free trial Best for: Marketers, Large Enterprises, Agencies Unique feature: Ad-to-page personalization Instapage is another great ClickFunnels alternative that allows you to create landing pages and multi-step forms to build your funnel. While landing pages are Instapage’s most widely used tool, the platform offers additional features to make them convert. More specifically, Instapages sports some great personalization features to power up user engagement. The AdMap tool is what makes Instapage a great alternative, allowing you to visualize your ad campaigns and link them to relevant paid ads. What’s more, optimization is also important for the platform, giving business owners the ability to monitor landing page performance through heatmaps and A/B Testing. Apart from that, you can integrate the tool with Google Ads to track your cost-per-visitor and cost-per-lead metrics. The platform also integrates with popular third-party apps, including CRM, email marketing, and marketing automation software. In general, Instapage is a great alternative with an effective sales funnel builder to empower your business. However, the service is pricier compared to the other marketing tools in this list. Best Sale Funnel Builder Features AMP landing pages Simple online form builder AdMap ad campaign visualization WordPress plugin available Advanced Google Ads attribution data Integration with Hubspot, Zapier, Mailchimp, etc. Pricing Like Leadpages, Instapage offers no free plan but has a 14-day free trial of the Optimizing plan and a demo of the Converting plan. Then, pricing starts at $199/month and gives you access to the landing page builder, multi-step forms, heatmaps, and more. 4. Unbounce - Landing Page Creation Alternative Pricing: Paid plans start at $90/month, 14-day free trial Best for: Agencies, Startups, Online businesses Unique feature: Smart traffic optimization tool Unbounce is another funnel builder alternative to ClickFunnels to create and publish landing pages. The service will give you all the tools you need to boost your upsells with high-quality pages, pop-ups, and sticky bars. On top of that, Unbounce offers pre-made templates to match your creation with your conversion goals. Moreover, what makes Unbounce stand out is the custom functionality you can add. For example, you can add a tracking pixel, use HTML, JavaScript, and CSS. Like Moosend, the tool lets you draw images from Unsplash without leaving the editor. Also, when it comes to landing page optimization, the platform lets you run A/B Splits tests to find the winning variation and leverage Unbounce’s Smart Traffic option to deliver the best page to the right visitor. Overall, Unbounce is a decent ClickFunnels competitor with various tools to power up your sales funnel. Nevertheless, if you import a landing page design from another builder, Unbounce doesn’t allow you to split test them. Best Page Builder Features A/B Split Testing options Custom scripts and pixels Pop-up forms and sticky bars Smart Traffic tool to optimize your pages One-click WordPress site page publication Pricing Unfortunately, Unbounce isn’t a free landing page builder tool. Nevertheless, it has a 14-day trial on all plans that you can try for free. Then, paid plans start at $90/month with the Launch plan for up to 500 conversions, 20,000 visitors, and one connected domain. 5. Samcart - Ecommerce Storefront Platform Pricing: Paid plans start at $49/month, 14-day free trial (CC required) Best for: Influencers, Online course creators, NPOs, Product Inventors Unique feature: Localization options Samcart is an eCommerce service for direct-to-consumer brands and a great ClickFunnels alternative to power up your sales funnel. With the platform, you can improve your customers’ buying experience, increase your overall online business conversions and average order value (AOV). The tool features a drag-and-drop page builder, allowing you to make various customizations on your designs and convert better. Moreover, Samcart will save you time by letting you access numerous pre-designed templates and let you speed up your checkout process through one-touch payments. Revenue optimization is also one of Samcart’s strengths, allowing you to boost sales with pre-purchase order bumps and one-click upsells. On top of that, users can improve customer experience by using Samcart’s add-ons, including a subscription saver, affiliate program center, and cart abandonment management. All in all, Samcart is a great eCommerce funnel builder to power up your eCommerce business with easy-to-use tools. Best Ecommerce Builder Features Drag-and-drop eCommerce builder Pre-purchase order bumps A/B Testing options Advanced reporting tools CRM integrations Pricing Samcart isn’t a ClickFunnels free alternative; however, there’s a free 14-day trial you can sign up for (CC required). Pricing starts at $49/month with the Launch plan, giving you access to unlimited pages, the drag-and-drop template builder, Smart Pixel tracking, and more. 6. GrooveFunnels - Sales Funnel Builder Pricing: Paid plans start at $99/month (was $299), free plan Best for: Enterprises, Marketers Unique feature: Robust shopping cart and affiliate program GrooveFunnels is another ClickFunnels competitor that enables you to build sales funnels, landing page designs, and websites to sell online products. The platform markets itself as the ultimate funnel builder with tools spanning from page creation, CRM, and even surveys and webinars. Moreover, the funnel-building platform will let you sell your products with one-click upsells, create membership sites and send emails based on tagging. Overall, GrooveFunnels will give you the features you need to build your funnels more easily. However, if you are serious about online marketing, getting tools with more fleshed-out features such as an email newsletter tool with a dedicated email builder or video marketing platform will give you better functionality and more options. Best Funnel Building Service Features Easy-to-use page builder Upsells, downsells, and order bump capabilities Unlimited online products Product and affiliate marketplace Simple analytics and data Pricing GrooveFunnels is a free alternative to ClickFunnels. The Premium plan starts at $99/month (was $299). 7. Thrive Themes - Website Builder For WordPress Pricing: Paid plans start at $228/billed annually Best for: Agencies, Online businesses, WordPress site owners Unique feature: Time-specific countdown campaigns Thrive Themes is a ClickFunnels alternative that will help you create WordPress websites using a WordPress theme and site builder. On top of that, the tool offers additional features, allowing users to create sales funnels, build email lists, online courses, add opt-in forms, and more. Another interesting feature is Thrive Ovation, a tool that lets you collect and display testimonials. This way, you can furnish your pages with social proof to make them more credible and converting. Moreover, the A/B Testing add-on will help you discover which landing page copy, CTA, and design will convert more visitors into subscribers and loyal customers. Overall, the Thrive Themes Suite will give you the means to create a marketing-focused website for your business, capture your audience and turn them into loyal customers of your brand. Best WordPress Site Builder Features Easy-to-use website editor Landing page and funnel builder Pre-made page templates A/B testing capabilities Opt-in forms Pricing Unfortunately, Thrive Themes has no free plan or free trial to try it out before purchasing. To use it, you need to get one of the paid plans starting at $228 ($19 per month) billed yearly. 8. OptimizePress - ClickFunnels Alternative For WordPress Pricing: Paid plans start at $30/month or $249/year Best for: Agencies, Freelancers, NPOs, Online Experts Unique feature: Membership sites and paywall creation OptimizePress markets itself as an all-in-one platform for boosting your lead generation and sales of your WordPress site. The software allows you to craft landing pages, sales funnels, and checkout flows to increase your conversions. Apart from the traditional landing pages, you can also create webinar registration pages, thank you pages, and add exit pop forms. Selling becomes easier as the platform lets you make eCommerce sales pages to increase your online business revenue. Moreover, you can leverage one-click upsells, downsells, and order bumps to power up from AOV. On top of that, the platform equips you with funnel optimization tools to improve your funnel performance. Integrations with popular apps are also available, including Ontraport, Zapier, and more. Overall, OptimizePress is a great solution to build funnels. Nevertheless, its complex interface makes it less user-friendly for beginners. Best WordPress Software Features Sales page building tool Unlimited products and checkout forms Entry point offer funnels Pre-made membership templates A/B Testing tool Pricing OptimizePress is a paid ClickFunnels competitor with pricing starting at $30/month or $249/year. Choosing the yearly plan grants you some generous savings. 9. 10 Minute Funnels - Sales Page Alternative To ClickFunnels Pricing: Paid plans start at $57/month, 14-day trial ($1) Best for: eCommerce, Marketers, Advertisers Unique feature: Visual funnel builder 10 Minute Funnels is a web-based ClickFunnels alternative for WordPress that will power up your online marketing with pre-build marketing funnels. The software specializes in opt-in lead generation pages, homepages, and order forms. More specifically, you can create pages using the drag-and-drop live page editor, using various free plugins to step up your game. When it comes to reporting and analytics, you can integrate 10 Minute Funnels with Google Analytics to track visitors and monitor their engagement. Speaking of integrations, you can connect the service with email providers and shopping carts, including PayPal, ClickBank, and more. In a nutshell, this alternative is suitable for someone who wants a dedicated sales funnel builder with a visual editor and pre-made templates. Best Sales Page Builder Features Drag-and-drop sales funnel editor Order form customization Email list management options One-click upsells and down-sell pages Integration with email tools and shopping carts Pricing You can try 10 Minutes Funnels by getting the 1-day trial for $1. Then, pricing starts at $57/month with the Standard plan for up to 20,000 visitors, 20 funnels, and 100 pages. For unlimited pages, you will have to get the Premium plan starting at $167/month. 10. Builderall - Digital Funnel Building Tool Pricing: Paid plans start at $29. 90/month, Premium trial ($1) Best for: Tutors, Academics, Real Estate Agents Unique feature: Blog and chat Builder Builderall offers various digital marketing tools to get started with funnel building with an easy-to-use drag-and-drop website builder that allows you to create your site from scratch. Online instructors can easily share their knowledge with their students through membership sites and sell unlimited digital products and online courses with Builderall’s checkout feature. On top of that, the platform lets you add upsells, downsells, and bump-sells on your offers to supercharge your sales. When it comes to page optimization, Builderall equips you with A/B Testing tools to boost your page performance and a page loading accelerator to improve your speed. All in all, Builderall will offer you an array of tools to create websites, blogs, chats to boost your conversions. Best Sales Funnel Tool Features Easy-to-use website builder E-learning system Payment gateway integrations Mockup and image editor Pricing Builderall doesn’t offer a free plan to check it out. However, you can try the Premium plan for $1. Then, pricing starts with the Builder plan at $29. 90, giving you access to essential tools. To get the funnel builder, you need to get the Premium version at $69. 90 a month. 11. CartFlows Pricing: Paid plans start at $299 per year, 30-day money-back guarantee Best for: Online businesses of all kinds Unique feature: Drag and drop sales funnel builder CartFlows is a sales funnel builder designed to make it as simple as possible for website owners to increase conversions. It can help build sales funnels, include upsells and order bumps, optimize store checkout, while it includes templates for every function it offers. It’s a well-designed plugin that offers a lot of functionality but manages to make everything easy to use. Navigation and layout are logical, there’s a drag-and-drop builder to help you build funnels and everything is explained well. There’s documentation covering every aspect of CartFlows and full support from a dedicated team. Optimizations include those sales funnels, one-click upsell and order bump tools and cart abandonment features. Collect the email address of the visitor and CartFlows can send a series of email follow-ups that can try to recover the sale without being annoying. CartFlows has a free version you can try before committing to the tool and a full money-back guarantee. Best Sale Funnel Builder Features Drag and drop sales funnel builder Readymade templates for sales funnels Intuitive order bump and upsell tools A/B testing tools Dynamic offer features Effective cart abandonment function Pricing CartFlows has a free version so you can check it out before paying for the premium. Premium plans cost $299 per year or $999 for a lifetime license and use on up to 30 websites. Building Better Sales Funnels To scale your business, you need to pick the right tools right from the start! But even if you didn’t, finding an alternative might save you valuable time and money. As you grow, your business needs will change. That’s a reality! So, don’t feel bad if you have to change your favorite tool for something else. This is all part of growing up! If the choice is still difficult, why not take advantage of Moosend’s software? You can easily sign up for an account and see how it goes! As a wise old man once said, with great tools, come great conversion rates (or something like that)! So, don’t be afraid to harness the power of the alternative! --- ### 21 Landing Page Design Examples To Inspire Your Layout > Explore some of the best landing page design examples to get inspired and create high-converting pages for your business and boost your lead generation! - Published: 2021-02-12 - Modified: 2025-01-07 - URL: https://moosend.com/blog/landing-page-examples/ - Categories: Design, Examples, Landing Pages - Tags: Landing Pages - Levels: Beginner Having trouble finding the most converting landing page design for your business? Not anymore! To create a landing page that performs, you don’t need to have a magic hat! Instead, all you need is the right elements and a landing page builder. From the right copy to the visuals and value propositions, every little element can make or break your lead generation. To help out, today we’ll take a look at some successful landing page examples and what they did right. Without further ado, it’s time for some real landing page magic! But first... What Is A Landing Page? Haven’t you heard about the legend of the mythical landing page like a thousand times already? No? Well, a landing page is designed to boost your conversion rates, in other words, to win you more customers or registrants. Source Compared to your homepage or any other web page, landing pages have designs that focus on converting visitors or nurturing leads through various offers (free demo, e-book download, and so on). Now, let's see how to create one! How To Create A Landing Page Landing page creation isn't rocket science! However, if you want to create an effective page from scratch, then here's what you need: an advanced drag-and-drop landing page builder a compelling headline to intrigue your visitors high-quality visuals to attract attention landing page copy that amplifies your value proposition online forms to capture your visitor’s information social proof to boost your credibility If you're busy, though, you can always pick a ready-made landing page template to save valuable time and effort. Adding the right ingredients into the mix will give you high-converting landing pages to capture your visitors. Of course, sometimes landing pages doesn’t need to be all fancy and colorful. Leveraging white space and bigger fonts will help you create focused messages and lead your target audience to action! Top Landing Page Designs To Inspire Your Next Creation Landing pages are a versatile marketing and advertising tool to boost lead generation, lead nurturing and power up brand loyalty/user engagement. Mediocre designs aren't going to win your audience over. So, with this in mind, let’s see some great landing page examples and why you need them: Best ECommerce Landing Page Designs Landing pages are very popular among eCommerce store businesses. Which is mainly due to their lead generation and lead nurturing capabilities. Below, you’ll find some good lead gen page examples from successful online stores. Let’s see! 1. Hemster - Simple and Elegant Structure Headline and Copy: Hemster’s landing page has a simple design that reflects the brand’s elegant spirit. While the headline doesn't show the benefit of converting, the supporting copy comes to the rescue! Moreover, if you look closely, you'll notice that the brand uses copy when it's necessary to highlight the benefits and avoid getting the visitor tired. Design: Hemster adds space between the important elements to improve user experience and make the copy easier to digest. What's more, the colors perfectly match the images, giving the visitor an eye-pleasing result. CTAs: The CTA is conveniently placed on top of the page to ensure that the visitor will know what to do. To increase the chances of converting, the brand also adds a second CTA after the benefits to catch more leads. Social Proof: This is a great way to build trust with your audience, especially when your business is new. For starters, they can use a logo maker to ensure a professional and cohesive visual identity. Also, the “Our Story” section is perfect for making the brand more personal and relatable. This is a great way to build trust with your audience, especially when your business is new. Also, the "Our Story" section is perfect for making the brand more personal and relatable. While this is a beautiful design, the existence of clickable links might distract the visitor and lead them away from taking action. Get Inspired! 2. Quip - Post-Click Landing Page Example Headline and Copy: Quip's headline is very short, focusing on the benefit of getting the product. The landing page copy is also on-point, using specific language like "simple," "affordable," and "enjoyable" to excite potential customers about the purchase. Design: The design is straightforward and minimalist, yet it makes sure that the potential buyer receives all the necessary information to take action. Using pictures of the product instead of stock photos/screenshots improves the page's overall quality, making it more attractive and converting. CTAs: As you can see, the CTA button is the only bright element on the page (apart from the logo). Using bright colors on a white background is a winning tactic to make your CTAs hard to miss! Social proof: The brand leverages social proof to show visitors that it has a legitimate product acknowledged by big companies like TIME and GQ. While all these elements work in the brand’s favor, the navigation bar on top is unnecessary as clickable buttons will lead users away. Also, the brand could use a more intriguing headline to keep visitors engaged. 3. Dollar Shave Club - Video-Infused Landing Page Headline and Copy: Dollar Shave Club has created a unique page that, according to our case study, resulted in 12. 000 orders within 48 hours. The page makes sure to attract attention through the headline, highlighting the benefit of subscribing to the service. Design: What stands out here is the unique content the Dollar Shave Club created. As you can see, the video is strategically placed next to the CTA button to make it easier for leads to convert. The different colors also create an eye-pleasing effect, while the three sections underneath give the visitor more reasons to get the brand's blades. CTAs: The orange-colored CTA attracts attention, capturing the leads turning them into customers. Also, the CTA copy is very actionable despite being a simple "Do it. " Social proof: Of course, social proof is also part of the design, featuring some big brand names (and enlightened customer #164) to convince the target audience that the service is worth their time and money! Again, leaving the navigation bar on top can lead visitors away from the page. The same applies to the social follow button underneath the video. 4. Indochino - Landing Page With Social Feed Headline and Copy: Indochino’s landing page design is one of my favorites as it has a great headline that stands out and beautiful colors. Copy-wise, the brand uses straightforwardness to communicate the message and adds urgency by incentivizing users to book an appointment for a chance to win an amazing prize! Design: The colors perfectly match the visual of the man in the suit. Which, I have to say, is a beautiful and on-brand addition to the landing page. Another plus is that the brand has dropped the infamous navigation bar, making the design more focused and converting. CTAs: When it comes to the CTAs, the first button stands out, using action verbs to make website visitors click on it. And if we move a little further down, we can see that the brand has another section that leads visitors to a second and a third CTA to increase the chances of converting them. Social proof: Finally, the brand uses the #INDOCHINO hashtag to show real examples of their products, perfectly combining their page with social media marketing. This way, the brand avoids using generic stock photos and invites curious visitors to check its social media profiles. Indochino also adds a quote from Forbes to build trust with the audience before dropping the last CTA. Clever, right? 5. AXIS - Minimalist Design Headline and Copy: When you look at AXIS’s landing page, you can see how the headline communicates the benefit using a capitalized font. The copy underneath could have been bigger. Nevertheless, it provides additional info to convince the potential customer. Design: Additionally, potential leads who need to find out more can click on the “Watch how it works” button, which opens a window on the landing page instead of leading the visitor away to a new page. Apart from showing how it works, the brand also includes some extra sections to show the benefits. As a result, potential customers will have everything they need to click on the CTA button. CTAs: AXIS's secret weapon is the bright red color of its CTA button, amplified by the white and grey color scheme. The CTA copy is also straightforward, and the use of "now" adds a bit of urgency. Social proof: The brand leverages famous company logos like CBS, Fox News, and TechCrunch to boost its credibility and convince new customers that it's not a rip-off. One of the things that might annoy visitors is that they will have to keep scrolling down as the page is rather lengthy. SaaS Landing Page Design Inspiration For SaaS businesses, landing pages are a real lead gen Swiss army knife. Planning a webinar? Make a landing page! Expanding your email list? Make a landing page! Below, we have collected some amazing designs that SaaS companies have used in their marketing strategy for lead generation and more! Let's take a look! 6. Moosend - Webinar Landing Page Headline and Copy: This landing page by Moosend served as the registration point for users wanting to attend its Valentine's Day webinar. The headline perfectly summarizes the topic of the online event, keeping the V-day feel. Also, the benefit of joining is highlighted at the end of the message using a red font. This way, the visitor sees what they will get in exchange for registering. Design: The design takes advantage of white space and high-quality visuals to keep visitors engaged. Moreover, the lack of a navigation bar and other clickable buttons minimize distractions, keeping the visitor focused. CTAs: Moosend's online form includes only the necessary fields, skipping unnecessary fields to encourage visitors to register. Along with that, the bright red CTA works perfectly with the form, attracting attention and incentivizing attendees to register. Social Proof: To promote attendance, the company used testimonials from existing customers. Not only that, but to further boost its credibility, Moosend also added some of its G2 badges to build trust with new visitors and promote the quality of the event. If you want to mimic Moosend's example, you can register for a free account and check out the landing page builder. 7. Hotjar - Lead Generation Page Example Headline and Copy: Hotjar has created a specific landing page for its paid ad campaign. If you look at the headline, you can see how Hotjar uses a question to intrigue visitors to keep reading. Then, it uses checkpoints to highlight the benefit of choosing the tool. This way, Hotjar helps its potential clients see why the software is right for the job. Design: When it comes to visuals and white space, the company favors a clean design to maximize the visibility of its CTA button and benefits. Furthermore, the visual on the right side works equally well, giving potential customers a glimpse of the heatmap software. CTAs: Hotjar uses a bright pink CTA button that stands out on the landing page. However, this isn’t the only thing that makes it convert. The CTA copy is also actionable, using the “free forever” addition to make the company's offer more valuable! Social Proof: Lastly, it’s worth mentioning that Hotjar uses its G2 badge and company logos as social proof to establish trust and improve conversions. While the design is beautifully crafted, the clickable logo on the top left corner of the page isn't necessary. 8. Optimizely - Watch Demo Landing Page Headline and Copy: Optimizely’s landing page is balanced and informative at the same time. The headline of the page is clear and direct, letting visitors know what they need to do. When it comes to the rest of the copy, Optimizely gets straight to the point using action verbs and bullet points to encourage users to take action and improve user experience. Design: While the page doesn’t have any fancy visuals to attract attention, the structure is engaging. To make it convert, Optimizely has paid attention to its form length by using only the necessary fields. The use of white space also adds balance to the design, while the use of grey in the footer makes the page appear fuller. CTAs: The main CTA button could have been a brighter color to stand out more on the page. Nevertheless, the CTA copy compensates for it by adding a touch of urgency, implying that the number of seats is limited. Social Proof: Social proof is present in the form of popular, trusted brands to convince potential leads to watch the demo. 9. Shopify - A/B Tested Landing Page Design Headline and Copy: Shopify’s landing page just hits all the right design notes and more! The headline has no fluff, getting straight to the point. Moreover, the company uses extra copy to explain why Shopify is the best tool for them. Design: The page is very easy to navigate and has the right length to avoid leading the visitor away. Moreover, the choice of color matches the brand colors, even though it’s not the brand's traditional green. And to top it off, Shopify has a visual of a laptop and mobile device to promote the idea that you can manage everything whenever you are! CTAs: No clickable links (the logo isn’t clickable! ), multiple CTAs, and the excellent use of white space are what make it unique and converting. The CTA copy also highlights that trying the service is "free," which is a great way to convince indecisive leads to give your trial a chance. Social proof: Shopify’s secret weapon is its number of trusted businesses, which the brand uses after the headline to build trust with new users. However, to make it even more credible, the company also adds an existing customer testimonial to show its value. This design is one of Shopify’s favorite landing pages. As you can see, the company has previously used a purple version of it: A/B Testing is crucial to improve your landing page conversion rate optimization. So, like Shopify, don’t forget to A/B test your designs to optimize your landing pages for better results! From your color scheme to your copy, every little change can make a difference! 10. Unbounce - E-book Promotion Landing Page Example Headline and Copy: Unbounce’s headline starts with a bold statement and carries on with a promise: learn how to optimize your pages! The large font attracts attention, and the “like Talia Wolf” shows potential leads that this will be an expert piece of content rather than a generic guide. The supporting copy is very straightforward, explaining what the free guide entails. Nevertheless, a slightly bigger font could have been better. Design: Unbounce's design is a great example of combining white space with photography and online forms! By looking at the landing page, visitors instantly understand what it is about. Stock photos and screenshots are also absent from the design, which increases the conversion rate of the page. CTAs: The number of fields is ideal for capturing the target audience while the blue CTA stands out, having a direct and actionable CTA copy. However, while the dark blue button works for the page, the company could have used a bright pink or red to match the colors of the image. Social Proof: To increase credibility, Unbounce's page uses a testimonial to highlight Talia's expertise. This way, potential leads get a taste of what to expect by reading the guide. Real Estate Landing Page Design Inspiration Recently, real estate agencies have given us some amazing landing page examples. Which shows how these pages can help realtors generate leads through beautifully designed pages with clever value propositions and CTAs. If you’re a real estate agent, you can learn all about real estate landing pages in our dedicated post, or explore email marketing software for real estate! Now, let’s see some great real estate designs to get you inspired! 11. Scout. - Mobile Responsive Design Headline and Copy: Scout’s landing page follows the rules of an effective landing page. It has an intriguing headline using a question and a supporting copy highlighting the “fast, free, and accurate” results visitors will get. The use of short copy and icons also makes the benefits easier to read! Design: Scout's design is simple, using an image of a property to make the page more relevant. However, while the photo is appropriate, using a different picture with people might have been a lot friendlier and relatable. White space is also used to the page's benefit, helping the Scout display the benefits of converting in an organized manner. CTAs: When it comes to the CTA, the choice of color is perfect to make this single focus design more converting. On top of that, the use of “my” makes the result look more personalized. Responsiveness: While this landing page has a great design, its secret weapon is its mobile responsiveness. As you know, creating mobile-friendly landing pages is a must to convert your mobile-first users and provide a better user experience. If you want to create responsive landing pages, you can use Moosend's landing page tool to ensure that everything is in place. You can use the builder and the full array of additional features by signing up for a free account (no credit card required). 12. Sundae - CTA-Focused Landing Page Headline and Copy: Sundae’s landing page header is exactly what homeowners want to see when they land on the page. The use of action verbs (“sell”) and words like “today” also add urgency, calling the visitor to act now. The rest of the page copy focuses on presenting the benefits of getting an offer in a short and sweet way. On top of that, the realtor's “promise” is the highlight of the page, triggering an emotional response. Design: At first glance, Sundae’s landing page is white with minimalist visuals and black fonts. However, white space is power here! Especially since Sundae uses the entire design to power up its bright CTA. While the page is a bit lengthy, the structure helps the visitor identify the main points and move one step closer to conversion. CTAs: Speaking of CTAs, did you notice that the only splash of color is either the CTA button or the phone number that the realtor provides? This way, the entire page leads the visitor's eyes to the only colored element, inviting them to click. Social proof: In the last section, the agency cleverly adds some testimonials, increasing credibility and making this one of the most effective lead generation designs out there! All in all, Sundae's design is a great example of how a simple page and a bright CTA can become the ultimate conversion weapon! 13. Flyhomes - Elegant Landing Page Design Headline and Copy: Flyhomes uses a very specific landing page headline to convert leads in Seattle. The use of "beat" is meant to intrigue homeowners and show them that they can get the best offers by clicking on the CTA. Moving further down, you can also see how the real estate agency boosts its value proposition by offering leads three ways to become better homeowners. Design: Flyhomes' design uses a blue color palette to create an elegant result that matches the company logo. The hero image is simple, yet it reflects the brand, making the page more unique. Also, white space makes the page easier to navigate, keeping the design and image balanced. CTAs: Here, the primary CTA is strategically placed after the headline and supporting copy to maximize conversions. The color of the button, though, is the same as the font, making it stand out less. Regarding the CTA copy, "Start now" is a simple way to incentivize action by adding a touch of urgency. Social proof: On top of that, we can also see that the realtor uses company logos and testimonials to build trust and statistics to convince visitors that they can give them tangible results. Credibility plays a major role in converting people who have never heard of your company before. So, using it as part of your design will work in your favor! 14. Trulia - Single-Focus Page Example Headline and Copy: Compared to the rest, Trulia has a very different landing page design. Here, you see a single-focus landing page that prioritizes capturing the lead instead of showing the benefits. To get more information, visitors will need to move to the next step. However, Trulia makes sure to excite them first by turning their headline into a question: “How much is your home worth? ” Design: Examining Trulia's structure, we can see that the company places its form at the center of the page, turning the CTA into the center of the design. Moreover, the realtor uses five fields to encourage homeowners to complete them as fast as possible. The background image is an excellent addition to the design. However, using a picture of a person looking directly at the lead would have been better. CTAs: Since your leads are busy people, giving them an instant solution to a pain point is actually the best way to win them over. For Trulia, using a question, a simple form, and an orange CTA looks like the winning combination. Also, the CTA copy ensures that the reply the lead will get will be tailored to their property, not something generic. Overall, Trulia’s design is perfect for capturing leads who need an instant and personalized solution. So, don’t forget that sometimes less works better than more! Agency Landing Pages Whether it is for lead generation or advertising, landing pages are among the most cost-efficient tools to promote an agency! Below, you can see how agencies use creative and beautiful designs to boost their lead generation. Let's see 'em! 15. Klientboost - Fun Landing Page Copy Headline and Copy: Getting a marketing plan with more meat than a quadruple Big Mac? That’s something I haven’t seen anywhere else! The fun and unique headline is an instant attention-grabber that intrigues the potential client. The copy underneath also makes a big statement, giving the lead the promise of getting the best service out there. Design: Klientboost’s design is more playful than the rest due to its cartoonish visuals. Apart from the visuals and copy, this landing page is interactive, allowing visitors to select what they need help with and then click on the CTA. This is quite unusual for an agency since agency landing pages tend to have more"serious" designs. CTAs: Speaking of CTAs, Klientboost has chosen a red color to make its button stand out on the page. Combined with the green visuals and white space, the agency has created a beautiful contrast that pulls visitors towards the “Start my free marketing plan. ” Social proof: Lastly, the agency leverages testimonials from existing customers (names and job positions included) to make the offer more attractive and credible. While the design of this landing page is unique, it could do without the navigation bar and the clickable links at the bottom to prevent users from leaving the page. 16. Yodle - Traditional Landing Page Example Headline and Copy: Yodle (now Enspire) uses a four-word headline to show its audience what they will get when they join the agency. However, using something more intriguing could have made a better first impression. When the visitor looks at the copy, they can immediately identify the benefits. Moreover, checkpoints are ideal for helping potential customers make a decision and request the demo. Design: Compared to Klientboost’s example, this landing page favors more traditional elements. As you can see, the design is more "serious," using darker colors and a grey background image. Moving to the form, we can see a simple form design, asking only for the necessary information. This is ideal as potential customers asking for a demo don’t want to spend too much time on endless fields. CTAs: While the CTA copy could have been something more attractive and actionable, the orange color makes up for it. This is a smart way to get visitors to notice your CTA button when they land on your page. Regarding the CTA copy, the agency could have used something more actionable instead of the "Request Demo. " Social proof: The first thing visitors notice is the 55,000 small businesses underneath the header. However, this statement is rather vague and doesn't show how the agency has helped them find a better way. Fortunately, the agency uses a testimonial from an existing client, which is more believable and specific. 17. Bloom - Balanced Page Design Headline and Copy: Bloom’s page aims at getting leads to contact them. To convince visitors, the agency underlines the benefits of becoming a client using bullet points. Design: The design is simple, using a soft color scheme and background image to create an eye-pleasing result. Bloom has also placed its form next to the benefits to increase the chances of converting the visitor. According to the landing page best practices, always use fewer form fields, especially when your goal is to get in touch with leads. Keep in mind that longer forms should only come into play when it’s necessary! CTAs: When it comes to the CTA, the orange color attracts attention, making it hard to miss. The copy is also simple and direct, highlighting the action the visitor needs to take. Social proof: Of course, social proof is part of the design, using a testimonial from an existing client, a graph, and various company logos to boost credibility. If there’s something that this design could improve is the excessive copy next to the graph. The small font also makes it a little hard to read. Instead, the agency could have used bullet points to describe the additional benefits and use a different font and color to help the copy stand out more. Blogging Landing Page Examples Blogging and landing pages are a great match! As a lead gen tool, you can easily create pages for your blog to expand your mailing list and get more engaged readers! To give you a helping hand, here are some good landing page designs to get you inspired! 18. ProBlogger - CTA That Stands Out Headline and Copy: The main goal of ProBlogger's page is to boost newsletter signups by capturing visitor's first name and email address. The header manages to stand out due to its color and intriguing offer. Using the word “exclusive” is a great way to show your new subscribers that this isn’t just another signup but a unique opportunity to receive exclusive content. The copy underneath gives new subscribers something to get excited about as it promises to deliver 180 blog post ideas when they hand over their email. Design: The two form fields are ideal for minimizing frustration and incentivizing the audience to complete the form. CTAs: What strikes out on the design is the choice of CTA color. Yellow is a rather powerful color, so adding it to the page instantly catches the potential lead’s attention. One thing, though, that the landing page could have done better is to use a different color/bolder font to make the copy stand out more. As it is now, potential leads might not read the whole sentence and completely miss the benefit of joining the list. 19. BloggingWizard - Vibrant Design Example Headline and Copy: Regarding the landing page copy, this page opts for a compelling headline that highlights the benefit of joining the mailing list. The header attracts instant attention by showcasing the benefits and the material new subscribers will receive. Design: This design by the BloggingWizard shows you how to create a converting design using bright colors. The blog has also removed the logo link to minimize distractions. However, at the bottom of the page, there's a homepage link that can lead visitors away before converting them. CTAs: The first CTA is strategically placed underneath the headline to attract the user’s attention, while the green color matches the visual of the “dragon wizard" on the right. This is an excellent addition to make the page a little more interesting and fun! Social proof: BloggignWizard cleverly leverages social proof in the form of featured company logos to increase credibility and build trust with new visitors. And to make sure that the page will convert, BloggingWizard adds an extra testimonial section before dropping its second CTA button with an equally compelling copy! Online Course Landing Page Examples If you have an online course that needs promotion, then a great landing page can do the trick! Calling your audience to register for your online class through brightly-colored CTAs and amazing value propositions will help you boost your attendance and build a loyal following. Below, let’s see how online course instructors have used their landing page design for better results! 20. Danielle Leslie - Online Course Promotion Headline and Copy: Visitors will land on Danielle Leslie’s online course landing page after clicking on her Facebook CTA. There, the headline is hard to miss, while the promise of launching your own course in 60 days is something that increases the visitor’s desire to take action. To boost conversions, the instructor also includes the benefits of taking the course, highlighted in a checklist format for an easier read. Design: Danielle's social media followers come across a design that leverages contrasting colors and white space. Moreover, Danielle features another section with a picture of herself to make the page friendlier and introduce herself to new visitors. Nevertheless, the copy here is quite long, and visitors might not spend time reading the entire thing. CTAs: What really stands out here is the bright red CTA button that Danielle uses to increase registrations. More specifically, she uses it three times on her design to make sure that the potential students will see and interact with it. Social Proof: Danielle adds a testimony from a satisfied student to boost her conversions. The quote... --- ### Hotmail Email Marketing: A Guide To Delivering Emails to Inboxes > Want to optimize your Hotmail email marketing? Find out how to successfully deliver emails with these email deliverability tips! - Published: 2021-02-08 - Modified: 2025-05-02 - URL: https://moosend.com/blog/hotmail-inbox-email-marketing/ - Categories: Email Marketing, Email Deliverability - Tags: Email Marketing - Levels: Beginner, Intermediate Have you been trying to solve the Hotmail email marketing puzzle? This is a common scenario for marketers worldwide, especially in the eCommerce business since B2C lists often have a large percentage of Hotmail users. But why is delivering emails to Microsoft-owned domains turning into a challenging task? Microsoft is known for its aggressive inbox filtering to protect Hotmail and Outlook users from spam, phishing, and malicious emails. To achieve this, they employ multiple filtering technologies. These include Exchange Online Protection (EOP), SmartScreen, Junk Email Filter, and Microsoft Defender for Office 365, which provides advanced protection against malware and phishing attacks. These filters may have a large impact on the revenue you make from your email campaigns. The good news is you, too, can take drastic measures to avoid the spam folder in Hotmail and Outlook accounts. Below we'll guide you through 8 essential steps to get your emails where they belong and foster a trusting relationship with Hotmail subscribers. 1. Authenticate Your Emails Delivering emails to any recipient's inbox is all about trust-the same goes for Hotmail email marketing. The road to trust is paved with email authentication. Following authentication standards is an essential step if you want to achieve great email delivery rates in these service providers. Simply put, authentication protocols verify the origin of a message, serving as a way to keep spammers away. By authenticating your emails you establish a positive sender reputation and earn ISP’s trust. Which, in turn, means higher chances of getting your emails through Hotmail/Outlook's spam filters. Email authentication also prevents spoofing for your domain. It does so by allowing you to specify which mail servers are permitted to send emails from it. There are three major email authentication protocols you should set up to authenticate your domain: SPF (Sender Policy Framework): an email validation system that verifies the sender’s IP address. Basically, it's a TXT record in your website’s DNS containing a list of the mail servers that you have authorized to send emails on behalf of your domain. So, if the IP address is in the SPF records, this indicates that the email originated from a legitimate source. As a result, the service provider lets it land in the designated inbox. DKIM (DomainKeys Identified Mail): it verifies that the owner of the email message is a particular organization. Think of it as a second e-signature in your emails that confirms that they came from your sender's domain. Keep in mind, though, that DKIM can't guarantee good email deliverability by itself. It works together with SPF, so be sure to set up both of them. DMARC (Domain-based Message Authentication, Reporting & Conformance): it’s a protocol that builds upon SPF and DKIM to add an additional layer for authentication. Essentially, it shows the receiving server what action to take if an email fails SPF and DKIM validation. Here's what these actions look like: Source 2. Carefully Set Up Your Subscription Process Implementing a double opt-in subscription process is of utmost importance to maintain your sender reputation and get emails delivered. What it does is have your Hotmail and Outlook subscribers click on a link to confirm they want to receive your email content. This way you get a more engaged audience that is eager to open your emails and interact with them. Moreover, this email best practice is the first step to building and retaining a healthy list. Although purchasing email lists might sound tempting, these lists will almost certainly contain spam traps. Whereas when you only target people who have given explicit consent to receive your emails, you keep hard bounces to a minimum and your reputation intact. Another surefire way for this is to adopt proper list hygiene practices. So, at least twice a year, remove invalid addresses and dormant subscribers. The fewer emails you send to non-deliverable email addresses or unengaged recipients, the less likely it is that Outlook inboxes will identify you as a spammer. 3. Access Microsoft's Smart Network Data Services (SNDS) Microsoft's SNDS is a valuable tool that allows you to track your Hotmail email marketing performance. When you visit the SDNS website, you get access to unique information provided by Hotmail and Outlook mail servers. For instance, it includes data regarding spam complaints. All you need to do is use a Microsoft account to log in, register the IP addresses from which you send emails, and verify that you're their owner. Once this process is over, Microsoft will let you access the valuable insights mentioned. By using them, you'll be able to make informed decisions on how to refine critical parameters of your Hotmail email efforts. Some of them may include the quality of your email list and content or your sending patterns. You may ask yourself: isn't my email marketing tool enough to track key engagement metrics for Outlook? While reliable email marketing platforms like Moosend or Brevo offer detailed reporting on performance indicators like email deliverability and spam complaints, SNDS provides data directly from Microsoft's servers. So, you can evaluate your sender reputation specifically among Hotmail/Outlook users, identifying deliverability issues like spam traps that some ESPs might not have. Plus, SDNS records give marketers hints as to what to improve in lead generation and list hygiene processes. Lastly, it can easily detect issues like compromised servers and malware to further secure your reputation. 4. Ask Hotmail Subscribers To Whitelist You As A Sender Besides getting Microsoft to whitelist you as a sender through SNDS, subscribers can whitelist you, too. How does this work? Just send a targeted email to your Hotmail/Outlook subscribers and ask them to whitelist you as a sender. That way, they won't miss any of your emails since they'll land in their inbox every time. You can send this for example: “Please follow this simple procedure to keep receiving our emails to your inbox,” outlining the following process: Check your Junk Email folder: If an email from our brand is in this folder, click on "Report" on the three-dot menu and then hit on the "Not junk" option. This message will appear on your screen: By clicking on the Report button, our sender IP will be added to your list of Safe senders. Manually Add to Safe Senders: When Outlook users open a business email from a sender that isn't on their Safe sender list, this message will be displayed, indicating that part of this message has been blocked: By clicking on the “Settings” button (gear icon), on the upper right corner of your Hotmail/Outlook screen, a side panel will appear. Click the “Mail” option and find the “Junk email” tab. Then, under “Safe senders and domains,” you can click on the "Add safe sender" button and enter our email address to get our business on that list. This is a critical move for successful Hotmail email marketing since Microsoft will bypass its own filter. As a result, emails from certain senders will never be treated as junk email. 5. Regulate The Frequency Of Your Emails A common reason why people come to distrust brands is the frequency of their marketing messages. If you bombard your Outlook subscribers with too frequent business emails, it may annoy them and lead to low engagement, unsubscribes, and spam complaints. On the other hand, if the frequency is too rare, perhaps recipients forget all about your business. Which will make them turn to one of your competitors-if they deliver Hotmail email marketing campaigns regularly. So, consistency here is key. Therefore, aim to test the impact that your sending frequency has, regarding the volume of unsubscribes, complaints, and key engagement metrics (i. e. , clicks and conversions). In addition to that, regularly monitor your email open rates to identify the best time to send an email. Emailing your audience on specific days and times establishes a sense of familiarity as well as expectation. Another effective practice to avoid deliverability issues is to give subscribers the option to choose the content and frequency of the messages they receive. You can give them control over the sending frequency from the start, on your email signup form. A clever idea is to include an email preference center in your emails. With this addition, subscribers will be able to choose their email preferences, including content types, email frequency, or preferred format. Offering an email preference option right there in your email offers recipients an alternative to unsubscribing. In other words, less unsubscribes and spam complaints. Want to hear the best part? Your business effortlessly collects zero-party data directly from Hotmail email recipients, a key practice to further personalize future emails. Pro tip: If you want to start sending emails from a new dedicated IP, it’s vital to have a good IP warm-up plan. This means gradually increasing the volume of emails you send and targeting your most engaged subscribers to build trust with service providers like Hotmail/Outlook. 6. Let Hotmail Users Unsubscribe Easily The truth is that when your unsubscribe rate increases, this sends a negative signal to Microsoft's filtering system. On the other hand, Hotmail is particularly picky when it comes to delivering emails that don't meet its unsubscribing “criteria. ” And then there's the need to follow email compliance rules. One of the most critical ones has to do with facilitating unsubscribes. Ignoring the unsubscribe link in your emails is not an option since it will lead to frustration and distrust. So, make sure you include a list-unsubscribe option in your business email. But you also need to ensure that the unsubscribe process is effortless for people who no longer want to receive your emails. You don’t want them searching for the unsubscribe link or button since they might find the “Spam complaint” button instead. Therefore, place your unsubscribe option prominently. Also, avoid making it too small or using color schemes that don't make it stand out. If you’re using Moosend as your email marketing service of choice, we’ll add an unsubscribe link for you automatically in every email. Plus, when you select one of our built-in HTML email templates, you can customize it as you please: Browse free templates 7. Try To Avoid Spam Traps Hotmail and Outlook use spam traps to identify spammers and prevent them from reaching recipient inboxes. Usually, a spam trap looks like an email address but it doesn’t belong to a real person. Email clients create them with the sole purpose of identifying senders using bad email practices. Or they may reactivate abandoned email addresses to catch senders who don't adopt list cleaning practices. If your list contains a spam trap, it might indicate to Microsoft that you are such a sender. As a result, your Hotmail and Outlook emails will end up in spam instead of the recipients' inboxes. To tackle the danger of spam traps, the best course of action is to maintain list hygiene by deleting old email addresses. Keep in mind that spam traps do not exhibit engagement (clicks, opens) like real people. So, if you’re actively managing inactive subscribers, you'll take out spam traps too. Additionally, you can use email validation tools for new sign-ups to catch non-existing email addresses before they make it into your list. Another helpful practice is to revisit your sending frequency as discussed and adjusting it according to each segment's level of engagement. 8. Segment Hotmail Subscribers for Personalized Content Let's say you've done everything right in this list. Still, your emails land in the spam folder. How can this be? There's another crucial factor impacting your Hotmail email marketing, and that's granular list segmentation. Dividing Hotmail and Outlook recipients into smaller segments with common characteristics, e. g. , demographics and engagement levels, helps you send more targeted email campaigns. For instance, you can create a focused segment containing engaged Hotmail subscribers such as the ones who recently purchased a product or completed a survey. By sending them tailored and frequent emails, you'll drive more interactions, building trust with Hotmail and Outlook. This is one of the main benefits of personalized email content for brands. Users have no reason to unsubscribe, mark your emails as spam, or disengage if they find that the content you send is valuable and relevant to their needs. As you can tell, effective audience segmentation enables businesses to deliver emails where they are meant to. And that's how subscribers get a chance to interact with your content, sending positive signals to email providers like Hotmail and Outlook. Simply put, these providers understand that users expect and read your content, which is key to boosting your sender reputation. The Impact of Microsoft's Focused Inbox on Hotmail Email Marketing Microsoft created Focused Inbox for Outlook and Hotmail users, using tabs to separate emails-much like Gmail's Priority Inbox. The "Focused" tab is where Outlook sends the most important emails according to users' interactions with the senders. So, if an Outlook recipient frequently engages with specific contacts and email types, it will prioritize these messages by placing them in the Focused tab. Whereas less critical emails will end up in the "Other" tab. (If you're using Google, you've probably noticed something similar with the Promotions tab on Gmail. ) Marketers fear that this kind of filtering plays a critical role in users interacting with their Hotmail email campaigns. As the name implies, the recipient will focus on essential messages and ignore the ones landing in "Other. " As a result, brands keep trying to figure out ways to convince their subscribers to move their campaigns to Focused. However, giving readers instructions about how they'll handle their inboxes might have the opposite effect and irritate them. This is why you shouldn't lose your head over it. After all, Microsoft ranks emails based on how readers interact with them. If you send helpful and compelling emails that subscribers want to read, they'll engage with your content regularly. Therefore, Microsoft will sort your email as relevant and, eventually, display your campaigns in Focused Inbox. Besides that, the more your subscribers love your content, the more likely it is to move your emails to Focused by themselves. In a nutshell, you'd better focus on creating meaningful campaigns and maintaining a consistent sending cadence. That's how your business will stay top of mind for Hotmail recipients no matter what. Final Thoughts Some of the best practices for effective Outlook email marketing may look like a lot to take on at first glance. But it's critical to adopt them to gain Hotmail/Outlook subscribers' trust and ensure that they receive and read through your email campaigns. With the right email marketing platform, you can create compliant and targeted emails so you can enjoy the great ROI that Hotmail email marketing has to offer. If you're looking for such a trustworthy email service to achieve it, sign up for a free Moosend account and give it a go. --- ### The Best Time To Send An Email in 2025 [Data-Driven] > Learn the best time to send emails according to our internal research. We sum up previous data and provide tips and what to avoid. - Published: 2021-02-05 - Modified: 2025-04-11 - URL: https://moosend.com/blog/best-time-to-send-an-email/ - Categories: Email Marketing, Statistics - Tags: Email Marketing - Levels: Beginner Today it’s all about the right timing, and when I say timing, I mean finding the best time to send emails! If you think that your campaigns should leave your email platform randomly, then it’s time to change your mind. Also, here, we simply don’t believe in chance! Data are essential to identify the right day and time to send your email campaigns. For this reason, today, we’ll discover the perfect time to deliver your messages backed up by real data. Ready to get your timing right? Why Email Sending Matters? So, why is it important to use data to determine the perfect email sending time? Well, first of all, to work, your email campaigns need to have all the right elements: converting email copy, beautiful visuals, subject lines, and clever CTAs. To get high open rates, click-throughs, and conversions, you need to put all these elements in the right place. When you do, you should have something like this: However, your subscribers come across numerous emails in their inbox every single day. So, even when you create the ultimate newsletter for them, they might miss it. And trust me, spending time to create the perfect email marketing strategy isn’t something that email marketers take lightly. So, in other words, taking your email sending seriously is of paramount importance as it will help you: land your message when your recipient will see it increase engagement with your email marketing campaigns lower your overall bounce rate improve your email deliverability and sender score As of today, email marketing has the highest ROI of $42 for every $1 you spend on it. So, do you see why you need to find the perfect time to send your campaigns? Before we take a look at what other companies discovered, let's take a look at Moosend's analysis of 10B emails sent through our platform. Let's begin! The Best Time To Send An Email According To Moosend According to Moosend’s analysis, we discovered that: Thursday was the best of the weekdays in terms of the highest open rate. Tuesday was the second-best day. Saturday had the lowest average open rate. 8-9 am was the best time of the day to deliver them. After 6 pm open rates started to decline. So, is Thursday 8-9 am the best time to send email campaigns? Well, while the results are accurate, you should also consider another thing: your industry. While both B2B and B2C businesses aim at delivering the right messages at the right time, there are slight differences between the target audiences. For example, if you target a B2B audience, then you should consider the number of emails your recipients receive during their day at the office. For B2C audiences, though, where your email list might have different buyer personas, things are a little more difficult. To show you why your industry should be taken into account, let's check the average open and click-through rates between industries. Email Benchmarks For Different Industries Before sending your emails, it’s essential to know the average metrics for your niche. As you can see below, Food and Pharmacies have very different average open rates, which is closely related to the demographics and behavior of each target audience. Source However, there are cases that not all communication happens solely through email. In certain industries, like healthcare and legal services, where fax communication is still prevalent, considering options like email to fax integration can be a valuable addition to your marketing strategy. In order to understand why each industry has different average open and click-through rates as seen above, we give you the most important factors affecting email engagement: The Target Audience's Age And Gender The age of your email subscribers plays a major role in engaging with them. Older audiences who work will respond well to the 8-9 am pattern, checking emails before work. However, college students might not check their email during the day but during noon or even afternoon. Moreover, subscriber habits differ from one another based on their gender. For instance, if you sell products geared towards working mothers with children, you should first consider their lifestyle compared to the lifestyle of single women. The Recipient's Device Engagement between desktop and mobile device users is very different. Mobile devices offer users the ability to be online on the go, check news, emails and even make purchases. That's why consumers prefer checking them from their phones compared to desktops. As data shows, portable devices now account for 75% of all email opens in the US alone: Source To get your audience to make a purchase, though, you’ll need to create responsive email marketing campaigns. Keep in mind that if something is wrong with your design, your subscribers won't interact with your promotional emails; they might flag them as spam or even delete them. The Email Subscriber’s Time zone Don’t forget that your US subscribers and European recipients have different time zones. So, sending an email blast to your entire list won’t give you the same results. If you want higher open rates, you should take advantage of segmentation and marketing automation to deliver messages when your audience needs them. With this in mind, let's examine some additional data to determine which is the best sending time and which day you sound avoid. Let's go! What Is The Best Time To Send Emails? As consumer habits change, businesses need to be up-to-date with the relevant data to determine the best time to deliver emails. Below, you can see a graph with the open rate, CTR, click-to-open rate, and the volume of messages based on another email platform's 2019 email analysis: Here are the most notable email sending time findings: Morning: between 9-10 am, open rates rise with an average rate of 21. 35%. Noon: between 1-2 pm, open rates reach a peak, with an average rate of 22. 09%. Afternoon: between 5-6 pm, open rates increase, reaching an average of 20. 74%. What we see here is three separate times of the day with a good open rate average. More specifically, we can see that 9-10 am and 1-2 pm are the best times to deliver a campaign, with 1-2 pm taking the lead. Now, let’s see another study by Wordstream to determine whether there are similarities between the findings or not. In their latest analysis, they found out that their email blasts: Performed better between 8-9 am. the open rate was over 25%. Here we see something different from the previous analysis that set 1-2 pm as the best. Now, let's throw HubSpot’s search into the mix: According to the chart: at 11 am HubSpot noticed more than 30,000 opens. after 1 pm emails opens start to decrease. So, what does this mean for the best sending time? Is there an actual converging point? The Answer: 9-11 am Well, it seems that the best time to send an email according to different analyses is between 9 and 11 am. Moreover, if we consider the first data set, we can assume that the 1-2 pm time slot will also perform well as numerous consumers have lunch breaks at that time and are much more likely to check their emails. What Is The Worst Time To Send a Campaign? Since we can’t exactly pinpoint the perfect time for each industry, it’s good to know what time slots have the worst open rates in order to avoid them. This way, you can have an advantage and save yourself from unnecessary low open rates. If we take a look at the data, we can see that the worst times to send are: 7 pm to 5 am according to Moosend 6 pm to 5 am according to HubSpot 6 pm to 3 am according to GetResponse 4 pm to 4 am according to Wordstream So... The Answer: 6 pm -5 am Most of the research concludes that the wrong time to send email is during the night, with the worst time slot being from 6 pm to 5 am. One possible explanation for this outcome is that people getting off work might not be interested in reading emails or purchasing after a tiring day. So, if you want to get your email subscribers to interact with your emails, you should avoid after-work hours and extremely late-night emails. Which Is The Best Day To Send An Email Campaign? Now that we found the best time, what about the best day? According to Moosend’s data, the best day to send an email was Thursday, with Tuesday being a close second. Wordstream’s analysis also gave similar results: Source More specifically: Thursday was, in fact, the best day to deliver emails. Wednesday and Tuesday also performed well. Now, if we take a look at HubSpot’s data, we can see that Tuesday is the best workday to deliver an email newsletter. We can explain this difference if we assume that the two businesses used different audience samples, so any differences are justifiable. For HubSpot, the data concluded that: Tuesday is the best day to deliver promotional emails. Wednesday had the second-highest email open rate. Now, if we take a look at this study by Klaviyo, we see that: Tuesday had the highest open rates at 19. 82%. Wednesday also scored 19. 49%. For these two companies, the perfect day to send an email was Tuesday, with Wednesday being the second best. So, does this mean that Tuesday is now the king of the hill? Well... The Answer: Thursday As much as I'd like to say Tuesday, the answer depends on numerous factors like the number of emails you sent, the subject line you used, and the overall engagement that the subscribers had during that day. As data shows, though, we can draw one conclusion: sending emails during the middle of the week will give you the highest open rates. But which one of them, you might ask? Well, to give you a solid answer this should be the one with the highest revenue per recipient: As you can see, while Tuesday had the best opens, Thursday had a 33. 5% higher revenue per recipient rate than Tuesday and Wednesday. So, it's safe to say that Thursday is still the best day of the workweek with the highest open-to-conversion rate. Which Is The Worst Day to Send Your Campaigns? You might ask me, but what about Monday and Friday? Well, email marketers have refrained from sending emails on these two days to avoid coming up against overflowing Monday inboxes and lazy email readers on Fridays. However, according to research, Monday and Friday can actually perform well, with open rates reaching over 18%. Source So, does this mean that Mondays and Fridays are actually good days despite popular belief? Well, again, it depends. One thing that we can say, though, is that all converge to the weekend being the worst two days to do so. According to the analyses, Saturday and Sunday are the worst days to send your campaigns as they have the lowest open rates. HubSpot also found out that the deviation from average email opens for Saturday and Sunday is -107% and -82%, respectively: Further research also pinpointed that Saturdays: have the lowest email open rates at 17. 3%. present the lowest click-through rates at 2. 4%. So... The Answer: Saturday With such low open and click-through rates, Saturday is the worst day to deliver a campaign. This can easily be explained if you consider that the weekend is a time of leisure and quality time spent with family and friends for most people. But what should I do if I really need to send a campaign during the weekend? If you want to send one, then the safest choice should be Sunday evening. This way, you will target those subscribers who will be at home, getting ready for Monday. How To Get Higher Email Open Rates? From our search, we concluded that the most optimal time to send your emails is Thursday from 9 am to 11 am. However, you shouldn't use this as a rule but as a starting point for planning your email sending strategy. Finding the best time for your brand is a personal matter for you as your audience might present different engagement patterns. To give you a hand, below, we’ll see how to find your ideal sending time and how to achieve higher open rates. Let’s see! 1. Use Advanced Reporting And Analytics Tools If you want to find the perfect time to send your emails, you need to draw your own individual conclusions by tracking your metrics. Here are the most important things you need to pay attention to: email open rate click-through rate conversion rate email bounce rate To do that, email marketing platforms will equip you with advanced reporting and analytics to keep track of everything. For instance, on Moosend’s platform, you can track each campaign’s performance by monitoring the opens, clicks, and unsubscribes of your campaign. More specifically, when you sign up for a Moosend account, you will get access to: Recipient activity Link performance (heatmaps) Email client and mobile device tracking Activity by location By comparing and contrasting your data, you’ll have a clear idea of how your audience behaves. Then, you can draw your own conclusions and use the data to improve performance. For example, you can try sending emails on Thursday at 9 am to see how it performs. Then, you can try Tuesday and compare the results for each campaign. While this will certainly take time, discovering how your audience behaves is key to better email engagement and conversions. 2. Leverage Email Marketing Automation Digital marketing is no longer focused on generic email blasts but on delivering highly personalized emails. To do that, email marketers use marketing automation, a feature that enables them to deliver the right message at the right time. This way, you won’t have to worry about sending cart abandonment emails, welcome, or even re-engagement campaigns with low engagement rates. AI will generate the most optimal time for you to target your audience based on their behavior. Which, if you ask me, is the best time to send a campaign! If you want to leverage automation, you should get yourself a marketing automation platform. While you can always use a free service, you should consider investing in smart email marketing automation tools to streamline your operations. Moosend's service, for example, will offer you everything you need, from email marketing automation to landing pages, to power up your marketing efforts! Paid plans start at $9/month for unlimited emails, and you can check the features on the pricing page. 3. Refine Your Subject Lines I can’t stress enough the importance of a good subject line! As your best first-impression weapon, creating a straightforward subject line will boost your open rate. Just think of your own inbox. Would you ever click on something that looks spammy? Definitely not! So, when you create those subject lines for your audience, make sure to have a clear message that won’t be caught by spam filters. Here are the best ways to nail your subject lines for better open rates: keep them short and to the point consider mobile device screen sizes Highlight the immediate value use relevant emojis to stand out Add urgency Using all of the above will help you create subject lines that will stand out in your subscriber’s inbox: Moreover, keep in mind that your competitors will also follow similar practices to win your subscribers over. So, if you want to be one step ahead of them, make sure to use any additional tools to increase performance. To do that, utilize an AI-powered email subject lines tester to check how your subject line performs. For instance, let’s say we have this subject line: Marilia, sale on sale ENDS SOON! for the Cosmetics industry. Here’s what the subject line tester thinks about it: The tester will show you the industry average and display suggestions to make it better. In our case, it seems that this subject line is effective enough to get our email list to engage with it! That's amazing for our open rate! 4. Run A/B Testing Campaigns On Everything A/B testing is one of the most effective tactics in the email marketer’s playbook for better engagement. This “experiment” will let you discover what your audience likes to see most. From your subject lines to your CTA color, every little detail might be the reason for higher or lower open rates. To find the winning formula, you shouldn’t hesitate to test every element even if you think you’ve found the ultimate combination. Don’t forget, consumer habits and preferences change all the time, so following up with them is essential! Also, when you have the winner, you can start testing your campaigns based on the day and time you send them. Of course, to do that, you need to have an expanded email list to have better results. But even if you don’t have a million-subscriber email list, running any sort of test will prove useful and get you one step closer to knowing your audience! Best Email Sending Time FAQ In this section, let's answer some very common questions regarding the best/worst time to send your campaigns: 1. When is the best time to send an email? Data show that the best time to send your email is during the morning, and more specifically, between 9-11 am. Moreover, data also indicate that sending emails from 1 pm to 2 pm is also a great alternative if you don't want to target your audience during the morning hours. 2. What is the best day to send an email campaign? Based on the comparisons of average open rates, Thursday is the best day with the highest revenue per recipient. Alternatively, Tuesday is also a good day to deliver your campaigns, having the highest open rates. 3. What is the worst time to send a campaign? The worst time to deliver emails is usually from 6 pm to 5 am. Email subscribers getting back home from work won't interact with emails after work hours, and if they do, it's very likely that they won't make a purchase. 4. Which is the worst day to deliver emails? The day with the worst average email opens is Saturday with an open rate of 17% and click-through rates of about 2%. Revenue per recipient is also significantly lower during Saturday, being lower than $0. 15. 5. Is it OK to send emails during the night? Emails sent during the night have lower chances of being either read or engaged with. While there's no rule saying that you can't deliver an email during the night if you really need to send a campaign, it's better to do it as early as possible since email open rates change drastically after 6 pm. 6. Should I send emails during the weekend? Sending emails during the weekend isn't a great idea as it has the worst email open rates and the lowest revenue per recipient rate. If you need to deliver an email during that time, Sunday seems to have slightly better performance. 7. How many emails can I send per month? Moosend's data showed that the ideal email campaign frequency per month should be between 2-5 messages. Sending more than 10 campaigns might annoy your audience, who won't hesitate to flag you as a spam email. Similarly, sending less than 2 campaigns per month won't help you reach your goals and make your email subscribers forget you or unsubscribe from your list. 8. Is it good to send an email on Monday or Friday? Email marketers will tell you to avoid sending a campaign on Monday or Friday to save yourself from cluttered inboxes and unengaged subscribers. However, as data shows, Monday and Friday can perform well with open rates that can reach up to 18%. While that's the case, if you want the best open rates, you should go with the day that gives you the best average. 9. What is a good open rate for email campaigns? Email open rates differ between industries. To determine the best one for your brand, you need to check your industry and compare it to your data. As a starting point, though, you can use the 20. 94% average that HubSpot concluded after comparing the average opens of multiple industries. 10. What is the best time to send an email blast? Sending email blasts can follow the 9-11 am pattern. However, according to Wordstream's data, sending an email blast between 8-9 am can give you an average open rate of over 25%. Time For Higher Open Rates! The perfect time to send an email has been a matter of debate for years! While different individual studies have different results, there are always some converging points that we can use as a starting point. After looking at the data, we found that: Thursday is the best day to send emails with the highest revenue per recipient rate 9-11 am seems to be the best time Saturday is the worst day to send emails After 6 pm is the worst time to target your audience Using these as a blueprint is the best way to optimize your email marketing strategy. However, what might work for some industries might not work for yours. So, always draw your own conclusions by monitoring your metrics and user engagement. And don’t forget! Advanced reporting and analytics are your best friend! If you don’t know where to start, you can register for a Moosend account to always be up-to-date about your recipient’s behavior. It’s time to get those open rates to the moon! --- ### Mobile Deep Linking: Definition, Benefits & How It Can Work With Email? [2025] > What is mobile deep linking and what benefits does it offer for brands in 2025? Can it be combined with email marketing? Find out here! - Published: 2021-02-01 - Modified: 2025-01-07 - URL: https://moosend.com/blog/mobile-deep-linking/ - Categories: Email Marketing - Tags: Marketing - Levels: Advanced, Intermediate The majority of modern consumers spend five to six hours on their phones daily and marketers need to take advantage of that by using mobile deep linking. Things are drastically changing every year and it’s apparent that we do everything on our phones, whether it’s work-related stuff or just shopping, browsing, and managing our social media accounts. Consequently, now is the time for brands that have a mobile app to leverage the tactic of mobile deep linking to offer a better user experience for their customers. But right now, it’s probably "all Greek to you," so, let’s start exploring what mobile deep linking is and how you can take advantage of it to improve conversions and have a smooth user experience. What Is Mobile Deep Linking? Mobile deep linking is the process of directing users to a specific page or location within a mobile application through the use of a uniform resource identifier (URI). This practice allows mobile app developers as well as marketers to send users directly to app-relevant content (e. g a page or file within the app) instead of the app’s home screen. Just like a URL is an address for a website, a URI is an address for an app on a mobile device. Think of it this way. If you wanted to sell a product, you would want to send users to a sales page deep in your website rather than have them land on your homepage. That’s exactly what mobile deep linking achieves, namely helping users reach a certain page in the app, thus allowing them to reach their goal faster and with less friction. A visual representation of the aforementioned process looks like this: Source So, essentially, deep links allow mobile marketers to offer one-click access to specific resources or sections existing deep within an app. On Android devices, deep linking is achieved via Android App Links, while on iOS deep links work via the Universal Links framework. There are 3 different types of deep linking that you need to know about and they are the following: Standard Deep Linking Standard deep linking forwards users to a specific part of your application using your app URI. This type of deep linking only works if the user has the app installed on their device. Otherwise, if the deep link is clicked and the application isn’t installed, the user will be shown an error or be redirected to a fallback page. And that’s the major limitation of standard deep links since in most cases the app version will be more streamlined and optimized than the browser version. Traditional deep links are useful for retargeting campaigns when the sole purpose is to find users that have the app installed and help them to return. Let’s see what happens when you search, let’s say, for Gary Vaynerchuck’s LinkedIn profile on Google with the app installed. The search results would be identical even if you didn’t have the app installed. The difference is that by clicking the result, the LinkedIn app opens up seamlessly. Deferred Deep Linking Deferred deep links work the same way as standard ones with the difference that they can direct users to the download location (App Store or Play Store) if the user doesn't have the app installed. This helps brands and app developers acquire more customers. As soon as the app is installed, the original page that the user was directed towards will open up. For example, if a user clicks on an eCommerce ad for a pair of sunglasses, but doesn’t have the app installed, first they will be forwarded to the store for download. After installation is finished and the user opens the app, the product page will be shown. So, instead of leaving new app users to try and reach the destination page all over again, deferred deep linking leads them straight to it as soon as the installation is complete. With this method, marketers can greatly enhance the customer experience and increase the chances of actually converting them. Contextual Deep Linking This type of mobile deep linking is used to provide a more personalized experience tailored according to the preferences, behavior, and needs of the user. Contextual deep links are better than deferred deep links since besides passing user data to the app during the installation phase, they also collect user information themselves. This data includes their referral source, demographics as well as their choice of promo code, so they are the ideal solution for user onboarding. Moreover, the app onboarding process may differ depending on whether the app was installed via the Apple Store, the Google Play Store, a Facebook campaign, or another source. However, these links cannot exist on their own. They are just standard or deferred deep links with additional parameters set by marketers themselves. Benefits Of Mobile Deep Linking As we saw before, deep linking can make any kind of journey between web and apps much more convenient and frictionless for users. But this is not the only reason why you should be leveraging its power for your business. So, let’s explore the most prominent benefits of the use of mobile deep links. 1. Improve The User Experience First of all, by implementing deep linking you make users’ lives easier and save them from passing through multiple steps instead of a single one. Users access your content faster, with practically no navigation. This means that there is no additional friction created in the customer journey, regardless of the stage users are at (awareness, consideration, or decision stage). Whether you’re linking from social media, a web page, an SMS, etc, users can reach the content you intend to show them without any effort. So, they have an “optimal” user experience and their perception of your app is improved. Moreover, according to a recent report, mobile apps yield conversions at a 157% higher rate than the mobile web. So, it is almost vital to use deep linking to ensure a seamless user experience for your customers and enjoy better conversion rates as a result. 2. Boost Customer Engagement and Retention It’s definitely nice to see more and more people download your mobile app. But are they active all year round? The answer is no. According to Statista, 57% of mobile app users will churn after the first month of use, meaning that more than half of the downloads end up lost. If these users visited your website but left without taking any action, you would definitely consider implementing strategies like optimizing your popups or exclusive newsletter content to capture them before they leave. Why not do something similar for those mobile app users? Mobile deep linking is a killer tactic when it comes to retention. Once someone has used your app, retarget them through deep linking to improve their experience and get them back. It’s not surprising that deep-linked users visited the app twice as frequently as users who hadn’t been deep-linked. This is also because of the personalization it can offer. Based on the already collected data you have, you can increase the chances of users engaging with your app, thus being more likely for them to make a purchase. 3. Improve New User Onboarding Through the deep linking functionality, brands can achieve a more personalized onboarding experience for their users. Contextual deep links can be used to onboard new users in a personalized way, based on where they downloaded the app from. Additionally, if you identify that a lot of users regularly navigate to a specific product category after coming from a Facebook campaign, let’s say, you can direct them there automatically. The better onboarding you offer to your new users, the more chances you have for successful conversions. Finally, with contextual deep links, you can deliver personalized app invites or include offers in the onboarding flow. 4. Help Re-Engage Users A lot of users will download your app, probably use it a couple of times, and then stay inactive. You can motivate these users to come back for another session by offering promotional items or exclusive access to features. This can be done through various channels such as emails, retargeting ads, social media posts, push notifications, and other channels. However, this “promising offer” would be in vain if users ended up on the homepage of your app since they would lose interest. Enter deferred deep linking! No matter the channel you use to re-activate those users, they will be taken straight to the in-app content you have designated. 5. Increase App Discoverability Being discovered and getting more customers is surely one of the most important things for a business. Deep linking can help with that too. Search engines index deep links, which means that if your app content is optimized for the right keywords, you have higher chances to rank and thus increase users that find your app through search engines. But you’re not just getting more installs! Deep linking allows you to turn search intent into conversions, as the users are seamlessly directed to the in-app content they showed interest in. 6. Optimize Your Marketing Strategy Deep linking can greatly improve your marketing results and drive more revenue for your business. You could collect data on what product categories users enjoy the most and then send a push campaign with a discount or coupon through a deep link. Based on the amount of data you have, the deep link could direct users to a place where they can purchase immediately from that app screen. To put things into perspective, consumers love getting discounts and coupons on their mobile devices, while it’s been found that coupon users spend 24% more money than regular shoppers. This is a huge opportunity for marketing teams to drive more revenue through a deep linking solution, while at the same time reducing friction in the overall customer journey due to the fewer steps required to make the actual purchase. Can Mobile App Deep Linking and Email Marketing Work Together? Email marketing is among the best channels to reach and engage your audience, while it also helps brands establish a meaningful relationship with their customers. Now marketers have a unique opportunity to leverage the power of both email and mobile deep linking to create a seamless experience that their customers will love. Mobile apps are designed with the brand’s loyal consumers in mind, meaning those who engage with it and spend more money. Through the various personalization options that email marketing offers, you can direct people back to your app, incentivize them to use it, and make purchases or even use email to get more downloads. Moreover, via deep linking in email, you can forward users to specific parts within your app without “disrupting” the user experience. However, there is one thing you need to remember to perfectly align the two strategies. Have a clear purpose when deep linking to your app. The location you’re taking your customers needs to have a big impact. If the page within your app is not fully optimized or doesn’t offer a better experience than your mobile web page, then it’s probably better not to direct users there. So, keep that in mind. Overall, mobile deep linking and email can provide a major competitive advantage for your business if utilized properly. Consumers in 2024 expect a smooth, omnichannel experience and that’s all the more reason to try and integrate both strategies into your marketing efforts. Conclusion Mobile deep linking is a powerful tactic that can drive more conversions for your business, improve the overall user experience and help you create personalized onboarding experiences for new customers. While it may be tricky to start with mobile deep linking, the benefits you’ll receive far outweigh the initial difficulties. Being able to offer an optimal experience no matter the stage customers are in the buying journey is going to be key in 2024 and onwards. --- ### 11 Best Online Learning Platforms For 2025 [+4 Tips To Market Your Courses] > Discover 11 best online course platforms, their features, cons, pricing and 4 tips to promote your courses, starting with email marketing! - Published: 2021-01-29 - Modified: 2025-04-16 - URL: https://moosend.com/blog/online-learning-platforms/ - Categories: Marketing - Tags: eLearning - Levels: Beginner, Intermediate Since e-learning has become an integral part of modern education, selecting one of the best online course platforms to create high-quality courses is essential. But how exactly do you pick the right one? That’s why we’re here today! Especially after COVID-19, online courses have increased in popularity and demand, leading many traditional educations to try out this new approach. Today, we'll help you out by comparing the top course services and giving you a few essential tips to promote your lessons through email marketing and social media. Before we jump into the tools, it’s also important to define two easily confused terms: online learning platform and online course platform. Let’s see why! Defining Online Course Platforms First of all, an online course platform is a learning management system (LMS) that online teachers can use to craft and sell online courses. Some of the most famous platforms include LearnWorlds, Teachable, Thinkific, Kajabi, Podia, and Ruzuku. Here's a course website example by LearnWorlds: Source Now, enterprises use LMS for employee training and onboarding purposes. However, LMS can sometimes include course platforms or even WordPress plugins used by SMEs to create and sell online courses. These platforms are cloud-hosted, allowing instructors to easily get into online course creation by uploading educational material like text, images, interactive video content, documents, and audio. With rapid growth in the creator economy, individual instructors and businesses can use course platforms to create their own course websites (or course storefront) instead of hosting their courses on popular course marketplaces. What Is An Online Learning Platform? Compared to online course tools, an online learning platform is an environment that offers a safe learning space for students who want to learn new skills. Some of the best online learning services include Udemy, Skillshare, Coursera, Masterclass, and LinkedIn Learning. As you can see, compared to our previous example, this course by Gordon Ramsay is on the Masterclass website as part of its cooking series: Moreover, these e-learning platforms are often called online course marketplaces. Just think of online learning software as a department store with a variety of shops. These shops are digital products, which you can access through one-time payments. The good part is that creators will be associated with famous tools like Udemy or Skillshare, increasing their legitimacy. However, you can't have a dedicated website for your course or access detailed reporting and analytics. While some of these marketplaces like Udemy, Coursera, and Skillshare allow you to create online lessons, the majority is more education-based, offering university-level education. So, if you want full course autonomy, then an online course tool is your best option! Top Online Course Software Comparison With an e-learning platform, you are practically part of something bigger and have limited customization. So, choosing one of the best online course platforms will help you build your personal branding, choose your course pricing, and offer you better revenue. If you’re pressed on time, here’s an overview of the top course tools in the market: Free Plan Pricing Best Feature Ratings LearnWorlds 30-day trial $29/month eCommerce, marketing, and affiliate options Thinkific Yes $49/month Built-in sales and marketing tools LearnDash No $159/month Automated email notifications Teachable No $39/month Email creation tool Kajabi 14-day trial $149/month Sales funnel building option Podia 14-day trial $39/month Rich resource library WizIQ Yes N/D Mobile app for iOS and Android Academy of Mine Free demo $9,997/year Integrated eCommerce options LearnPress Yes $49-$69 one-time payment Performance management tracking tool - LifterLMS 30-day trial ($1) $99+/year Front-end student profiles Best Online Course Tools To Create And Sell Your Content Now that you’ve glimpsed at them let’s take a more thorough look at each platform, starting with LearnWorlds: 1. LearnWorlds Pricing: 30-day free trial, paid plans start at $29/month Best for: Entrepreneurs, Individual instructors, Educators, SMEs Best feature: eCommerce, marketing, and affiliate features LearnWorlds is a cloud-based platform that markets itself as an all-in-one solution, offering ease of use and many features. The tool gives you the ability to build your online academy while creating unique, interactive, and social learning experiences. Moreover, the course software will provide you with advanced online course creation tools to craft your lessons at an affordable price. On top of that, LearnWorlds has a small learning curve and a user-friendly interface. This way, you can easily set up your account and create online courses without having any technical skills. When it comes to selling, LearnWorlds has the tools to upsell and cross-sell your digital content through offers and high-converting sales pages. Another notable feature is the built-in eCommerce and marketing options that will help you expand your online course promotion and boost your revenue. And if you want to gain a little more on the side, the software also has an affiliate program you can register to earn extra for new referrals. Overall, LearnWorlds is a great course software to create your own course with great functionality and high-quality features. Best Online Course Tool Features Modern and customizable course builder Robust website builder to create your own website Variety of learning tools and assessment engines Built-in online community and discussion forum Support for SCORM and HTML5 files Responsive 24/7 customer support Cons No pre-built sales funnels No support for TinCan Limited email marketing capabilities Pricing LearnWorlds offers a 30-day free trial and then pricing plans starting at $29/month with the Starter plan (plus $5 per course sale). For more features and functionality, you can get the Pro trainer plan or the Learning center at $99/month and $299/month, respectively. High Volume and custom corporate pricing are also available. 2. Thinkific Pricing: Limited free plan, paid plans start at $49/month Best for: Solopreneurs, SMEs, Coaches Best feature: Built-in sales and marketing tools Thinkific is among the best online course platforms to you create and sell your courses. The tool has an array of features to step up your course business, including a user-friendly interface to build your lessons and rich multimedia to add to your course content. Moreover, Thinkific simplifies course creation by uploading or dragging and dropping content. Then, you can easily launch it yourself without using any coding. Apart from that, the platform is designed to support key multimedia course content, including quizzes, Google docs, surveys, online forms, and more. Among others, the platform provides you with an easy way to run your courses by making courses private, adding prerequisite lessons, assigning multiple instructors, and offering your students membership sites. In general, Thinkific is a good online lesson tool to get started. However, it can be a little difficult to handle if you want to create more complex lessons. Best Online Course Solution Features It includes a landing page builder for your courses Built-in sales and marketing tools to boost your revenue Cloud-hosted platform to connect your domain Easy-to-use course builder Various integrations with popular apps Dedicated 24/7 customer support Cons Limited control over course website design No SCORM, TinCan, or AICC support No social media marketing features Pricing You can use Thinkific to create free courses but with limited functionality. Subscription plans include the Basic plan at $49/month, the Pro plan at $99/month, and the Premier plan at $499/month. 3. LearnDash Pricing: Paid plans start at $159 (1 site license) Best for: SMBs, Coaches, Entreprises, Academic Institutions Best feature: Automated email notifications LearnDash is one of the most popular WordPress learning management system plugins out there used by big and small businesses and academic institutions. With LearnDash, you can build, promote, and market online courses all in one place. More specifically, its speed and drag-and-drop course builder make the tool stand out, simplifying the difficult process of course creation. When it comes to themes, the software offers various choices you can choose to elevate your online courses. WP Mayor also features the 12 best themes that will help you create high-quality courses without much effort. Another advantage is that the plugin lets you market courses through monetization tools like a checkout, memberships, course bundles, and course licenses to boost your revenue. Overall, LearnDash is an amazing online course tool to maximize your revenue and use your WordPress site to educate your audience. Best Online Course Plugin Features Test and management tools: grade books, student metrics, and profiles Automated email notifications and real-time reporting Works with WordPress themes and multi-sites Compatibility with PayPal and Stripe payment gateways Drip-feed content and certificates Extensions and premium add-ons for better functionality Cons No free trial to try it out Video conferencing tools aren’t available Needs to be integrated with a third-party plugin like Easy Digital Downloads for payment options Pricing LearnDash has three pricing options, including the Basic Plan at $159 (1 site license), the Plus package at $189 (up to 10 site licenses), and the Pro package at $329 (up to 25 site licenses). 4. Teachable Pricing: Paid plans start at $39/month Best for: Course creators, Solopreneurs, Coaches, Creatives Best feature: Email creation tool Teachable markets itself as one of the best online course platforms to turn your material into high-quality courses. This teaching tool equips you with an easy and simple solution to upload your lesson content, create customizable online schools, and keep in touch with your learners through discussion forums. One of the things that distinguish Teachable is its built-in email marketing tool, a great solution to boost your online lesson promotion and share your materials with your email list. However, if you're serious about increasing your course visibility and collecting valuable insights, you should invest in a dedicated email marketing automation platform for better results. Apart from that, Teachable users can create unlimited courses without paying extra, a useful feature if you plan on building the biggest online school out there. Overall, Teachable will enable you to create unlimited courses and market them without having any technical knowledge. Best Online Teaching Platform Features Easy-to-use course authoring options with quizzes Landing page builder and blogging capabilities Built-in eCommerce features Affiliate, marketing, and sales tools Mobile app for iOS (currently not available for android) Cons No support for SCORM or TinCan Landing pages aren’t very customizable No social or community building capabilities Pricing Teachable doesn’t offer a free plan or a trial, so you have to pick one of the paid plans. The Basic Plan starts at $39/month (plus a 5% transaction fee). Then, you have the Professional plan at $119/month and the Business plan at $299/month. 5. Kajabi Pricing: 14-day trial, paid plans start at $149/month Best for: Course creators, Entrepreneurs, SMEs, Freelancers Best feature: Sales funnel building option Kajabi is an all-in-one online teaching solution that offers the tools to sell simple format courses and downloadables in a matter of minutes. More specifically, Kajabi specializes in building high-converting sales pages and webinar pages for your online business. When it comes to the features, you can use Kajabi to create marketing sequences using the built-in pipeline templates. On top of that, you can upload unlimited video lessons, photos, and more to create rich online courses that will attract your students' attention. Landing pages are also included, allowing you to collect information about your potential learners. And to give you an extra boost, Kajabi offers segmentation features to help you deliver more relevant content and move your audience a step further down your funnel. All in all, Kajabi offers useful features to profit from digital products more easily. Nevertheless, the course software is a little difficult to set up. Best Online Course Platform Features Offer built-in email and marketing tools Has a collection of beautiful themes Sales pipelines/funnels building capabilities Landing pages to promote your courses Various integrations with popular apps like Zapier Cons Expensive pricing options Limited control over website design Not many learning features - focused on digital product sales Pricing Kajabi offers a 14-day trial with a credit card. To get the full version, you need a subscription plan, which means you have to pay a monthly fee of $149 for the Basic Plan, $199 for the Growth Plan, and $399 for the Pro Plan. 6. Podia Pricing: 14-day free trial, paid plans start at $39/month Best for: Content creators, Artists, Entrepreneurs Best feature: Rich resource library Podia is among the best online course platforms that make creating and selling online courses, memberships, and other digital products an easy task. The tool is great for content creators and artists who want to monetize their content and knowledge with simple learning activities and gated videos. Another interesting thing is that the tool supports 11 languages and 22 currencies to make your courses available to everyone. Moreover, Podia offers a rich resources library and free tools for entrepreneurs who want to build their online store, school, or website. Website creation is also possible, allowing users to add relevant pages for their audience, like an about page or a contact page. Overall, while Podia is a good option for creating and distributing your lesson content, it's quite limited. This makes the platform suitable for smaller video-based learning, coaching, and downloadables only. Best Course Platform Features Offers ease of use Sales page customization options Affiliate marketing options within the platform Individual membership subscription for users Cons No community area or discussion forum on the platform Lacks learning tools like grading and certificates Does not support SCORM or TinCan Pricing Podia offers a 14-day free trial. After the free period, you need one of the two subscription plans: the Mover for $39/month or the Shaker for $79/month. 7. WizIQ Pricing: 14-day free trial, paid plans available (contact sales) Best for: Enterprises, Teachers, Trainers, Universities, Test-Prep companies. Best feature: Mobile App for iOS and Android Looking further into the best online course services, we come across WizIQ, a cloud-based education service for real-time or self-paced training using your own custom domain. On top of that, WizIQ offers live and on-demand webinars, making it a famous choice for online course creators who want to have that traditional classroom-like feel during their lessons. Moreover, the service comes with course authoring tools to design or redesign the content and arrange it into an interactive video format for a better e-learning experience. Along with that, users can benefit from WizIQ’s test and assessment capabilities to boost engagement between students and test their new skills. Finally, a mobile app is also available in the App Store and Play Store, allowing you to conduct and attend an online lesson on-the-go. Best Online Lesson Solution Features E-learning reporting and analytics Ability to teach in a virtual classroom Mobile app (mLearning) for iOS and Android It has eCommerce features Cons No support SCORM or TinCan No gamification options Difficult-to-reach customer support after setup (based on online reviews) Pricing WizIQ has no free plan. Instead, you can test it out through the 14-day free trial. When it comes to paid plans, pricing varies depending on rooms, attendees, and the number of registered users. Paid plans branch into two categories, the Virtual Classroom (Professional & Enterprise, or Pay-Per-Use plans) and the LMS (Elite and Infinite Plans). 8. Academy of Mine Pricing: Free demo, paid plan starts as $9,997/year (about $833/mo) Best for: Academics, Large enterprises, Public administrations, SMEs Best feature: Integrated eCommerce options Academy Of Mine is an online course platform that enables instructors to craft and monetize their courses in professional training, continuing education, and certification. With Academy of Mine, you can customize existing features for a better learning experience or build new ones via the API. What’s more, the platform lets you craft interactive content with PPT, PDF, video, and more. If you want to brand your lessons, Academy of Mine also lets you build a strong brand image and establish meaningful connections with your learners. While Academy of Mine is geared towards enterprises who want to do onboarding, the platform can also help individuals boost their revenue through its integrated eCommerce capabilities. Consequently, users don’t have to acquire an eCommerce platform as Academy of Mine integrates everything right into their tool. Best Online Course Solution Features Custom Payment Gateways Dedicated servers and hosting Integrations with webinar software (Zoom, GoToWebinar) Responsive customer support Cons Inflexible site customization Limited video guides and tutorials Pricing is quite high Pricing Unfortunately, Academy Of Mine has no free version. If you want to see its capabilities, you’ll need to book a free demo with the sales team. Otherwise, there's a pricing plan available at $9,997/year, which is about 833/month. 9. LearnPress Pricing: Free plan, paid plans start at $49 - $69 (one-time payment) Best for: SMEs, Course creators, Bloggers, Beginners Best feature: Performance tracking management tools LearnPress is another WordPress LMS plugin to help you set up your online lessons through your WordPress site. One thing you should know about this lesson creation tool is that you can get add-ons at a cost depending on your online school needs. When it comes to usability, LearnPress offers ease of use and has a straightforward interface. Also, it’s frequently updated to fix bugs and improve security. Payments are also flexible as it supports gateways such as PayPal, 2 Checkout, and Stripe. Lastly, when it comes to themes, you will most likely need to make a one-time payment of around $50 to get one. You can choose your theme from the LearnPress theme collection wisely because the add-ons you get are only used for the theme you choose. Best Course Plugin Features Integration with BuddyPress, bbPress forums Free add-ons like Wishlist, course reviews, and prerequisite courses Automatic email system to send quiz results to participants Available tools for tracking students, grades, and course content Cons Drip-feed and certificates capability is available through paid add-ons No setup wizard like most WordPress plugins Lacks a variety of communication tools Pricing LearnPress has a free plan you can get. Then, pricing starts with the Theme Bundle at $49 - $69 (one-time payment) and the LearnPress Pro Bundle at $249 with access to all add-ons (one-time payment). 10. LifterLMS Pricing: 30-day trial for $1, paid plans start at $99+/year Best for: Course Creators, Bloggers Best feature: Front end student profiles LifterLMS is a free open source WordPress LMS solution you can use to get started with course creation. The service has various management tools to manage your individual courses, create membership websites, and Massive Open Online Courses (MOOCs). With the plugin, you can create and power up an LMS through various add-ons that will satisfy the needs of various niche markets. Also, LifterLMS has a large variety of themes you can choose from, which are found on the plugin's website. You can easily browse and choose the one that best suits your subject, industry, or brand. Lastly, the plugin provides the possibility to integrate with marketing tools, including MailChimp, WooCommerce, and WPForms. Best WordPress Course Plugin Features Completion certificates and achievement badges PayPal, Stripe, WooCommerce, and Authorize. net support Backgrounds and design elements included in the graphics pack Integrates with drag and drop editors Cons Becomes expensive if you need extra add-ons Not SCORM-compliant No video conferencing tools Pricing LifterLMS has a 30-day trial period, but you need to pay $1 to access it. Subscription packages start with the Individual Add-on for $99+/year, Universe Bundle for $299/year, and Infinity Bundle for $999/year. 11. Astra and LearnDash Pricing: Astra is free or from $59/year, LearnDash $199/year Best for: SMEs, Coaches, Agencies, Freelancers Best feature: The combination of WordPress theme and LMS plugin that work together Astra and LearnDash are a force to be reckoned with. Astra is the world’s most popular third-party WordPress theme. LearnDash is the most popular LMS plugin for WordPress. Together, they provide the ultimate platform for building a learning website. Both utilize drag-and-drop functionality to help build the website and the courses. Both have been designed to keep things simple and help you be productive. LearnDash does have its own themes but it integrates seamlessly with Astra so you have a ton of options. Both Astra and LearnDash include performance optimizations to maintain the user experience and lots of monetization options so you can make a business out of teaching. Both have their own dedicated support team to help with anything you might need. Overall, the combination of the most popular WordPress theme and most popular LMS plugin means you get everything you need to launch an online learning website. Best Online Course Plugin and Theme Features Super-fast WordPress theme with over 230 templates Astra has a free version with access to some templates Intuitive LMS plugin with everything you need to build courses Both work seamlessly together and support each other Compatibility with PayPal and Stripe payment gateways Drag and drop creation tools for both Cons No free trial for LearnDash Need to integrate eCommerce plugin for payment Pricing Astra has a free version while premium plans cost from $59/year for Astra Pro, $169/year for the Essential Bundle and $249/year for the Growth Bundle. LearnDash doesn’t have a free option and costs $199/year. 4 Ways To Market Your Online Courses More Efficiently Creating your courses will take time and effort, especially if you want to create a high-quality digital product that will add value to your students' lives. Marketing them to your audience, though, shouldn’t be a rough process. If you don’t know where to start, below you’ll find 4 easy ways to promote them. Let’s see them! 1. Promote Your Course With Email Marketing Before you market your online lessons through email, you need to build your email list. This is a fairly easy process as you’ll need your website and a newsletter signup form to collect your visitor’s email addresses. Here’s a straightforward example from Copyhackers: This form might be simple, but it uses social proof (“Join 50,000+”) to get visitors to sign up. Also, if you want to collect more information like your audience's gender or location, don't hesitate to add more fields to your form. After that, it’s time to create your online course email campaign. While some of the best online course platforms we saw today offer email creation, I’d highly recommend you get a dedicated email marketing platform for that. An email marketing service will give you all you need to create and automate your campaigns, plus some more cool features to track your performance. By choosing an all-in-one marketing tool like Moosend, you can benefit from online forms, email list management, landing pages, advanced reporting, and ready-made newsletter templates. Now, all you need to do is create a converting email marketing campaign for your subscribers! Below, you can see how A Beautiful Mess created a back to school campaign for their online school to target the post-holiday period: With this campaign, the course creators aim at boosting engagement between learners and giving new subscribers the chance to get one of their popular courses at 40% off. If you still aren’t using email, this is the day! You can check our email newsletter tools list for more information or, if you feel like it, try Moosend for free! You can start sending unlimited emails a month for up to 1,000 subscribers. For more, Moosend pricing starts at $8/month giving you access to landing pages, the SMTP server, and more! 2. Market Your Course Through Social Media Everyone uses social media these days! And somehow, businesses have even found ways to promote their products/services through TikTok marketing. Which, in my opinion, shows how versatile social media platforms are and how ingenious marketers can be! Like any other brand, you can effectively promote your online courses and downloadables through Facebook, Instagram, Twitter, and more. The choice is yours! To achieve this, you’ll need to set up a new profile/page for your online course business. After setting everything up, there are two things you can do to promote your lessons: go the organic way or create paid ads. Let’s see what these entail! Online Course Promotion Through Organic Traffic Creating beautiful posts will set your organic traffic efforts in motion. Here, all you need is to create some attractive posts. What you need is: converting social copy to intrigue your followers a straightforward call-to-action leading to your course page/landing page a cool image to attract attention Here’s an excellent example by the School of Calisthenics: The brand has set up a great Facebook profile that posts regularly and replies to comments. On top of that, they also add beautiful visuals to attract attention. Their greatest weapon, though, is the addition of videos that show followers what the course entails and how easy it is to get fit. This is a very simple strategy to promote your online course at zero cost. Just don't forget to maintain a regular posting schedule for better results and greater engagement! Online Lesson Promotion Through Paid Ads Now paid traffic needs a little more work since depending on the social platform you pick, you have different options and tools to work with. For example, if you create a Facebook page, you can create Facebook Lead Ads to target your audience. Below you can see how LSE promotes its online certificate course. From the social copy to the image, this is a very simple yet effective strategy to advertise your course to potential students looking for their next challenge. Paid traffic will give your online course more visibility, allowing you to show your content to the right social media following. Whether you choose Facebook, Instagram or Twitter, paid ads are an effective way to market your lessons. Just don’t forget to run your ads on the platform that has the majority of your target audience to maximize your conversion efforts! 3. Plan An Irresistible Course Sale Running a sale is one of the oldest and most successful tricks in the marketing book. With digital products, orchestrating an irresistible sale is a piece of cake since your customer receives the product immediately. However, to get the most out of it, you need the right allies. First of all, you have to decide which digital product you will promote and on which marketing channel. Again, leveraging the power of your email list should be a priority as your subscribers will already be familiar with your content and teaching methods. Now, whether it's a single course or a bundle sale, make sure to give your potential learners all the right reasons to get it from you. To create the ultimate online course sale email, make sure that you check the top email marketing best practices to avoid common rookie mistakes like sending them at the wrong time or delivering impersonal messages. As you can see below, CoSchedule follows some of the top tips to give its course sale a boost: More specifically, the company: personalized the content using the recipient’s name added a countdown timer to add urgency made the offer stand out through visuals used an eye-catching CTA with converting copy If you want to replicate this example, make sure that you add personalization and countdown timers through your email marketing tool. Through Moosend’s platform, you can find all the advanced elements you need to plan and create your next big sale in a few minutes. You can sign up for a free forever Moosend account and see what you can build! All you need is your course and your imagination! 4. Reward Your Learners With A Free Course Did someone say FREE? Well, you know it, I know it, everyone knows it: free stuff is the best promotion tool for your business. For your online course marketing efforts, giving away a free course will give your audience the chance to know your teaching style and get familiar with you as an instructor. If you want to benefit from this strategy, create either an email campaign or a social media post and promote it to your subscribers or social followers. Here’s a free course promotion email example by MarketingProfs: I love how this is based on an “open house” idea to make it a little more special rather than saying here’s another free thing for you. What is also worth mentioning is that subscribers can select any course they desire. So, this automatically increases the value of the message. Next, subscribers can see the instructions in a simple bullet form. Which is something that you should include in your free promo campaigns, especially when your learner needs to follow a few steps. Simple and informative, you can follow this example to create an equally converting email for your subscribers and slowly turn them into your loyal students. Choose The Best Online Course Tool Planning an online course requires some of the best online course platforms to equip you with efficient and time-saving tools. Examining your options is the best way to determine which software will work in your favor! Of course, taking advantage of any free trials and plans is the best tactic to avoid getting a hard-to-use tool. Moreover, to get from lesson creation to online course domination, don’t forget to invest in cost-efficient marketing channels like email and social media. These two will help you build your online course marketing strategy and ensure that your learners will see your online content and give it a try! And if you need a quick solution to get started asap, register with Moosend and show your email subscribers what you’ve been up to! Learning is a lifelong process, but it doesn’t need to be bound by classroom walls! So, get out there and teach your learners something new! The sky's the limit! --- ### The Essential Guide To Webinar Marketing For 2025 [With Best Practices] > Learn now how to identify your audience, pick the right topic, create an agenda and craft a value proposition for your webinar marketing! - Published: 2020-12-23 - Modified: 2025-01-13 - URL: https://moosend.com/blog/webinar-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner What is a webinar? Is webinar marketing the missing link to better lead generation and nurturing? Time to find out! Webinars are among the best marketing tools to get direct access to a market of new customers who have raised their hands and want to hear about what you have to offer. Usually leveraged by B2B marketers, webinars can help you drive conversions, nurture leads, and position your brand as an authority in your market. If you're new to creating and hosting webinars, the idea of getting started with them may be overwhelming. Today, we’re about to change that! Stay tuned as we are about to discover the essential steps to creating your first webinar and how to promote it effectively. What Is A Webinar? Unlike your common seminar, webinars are cool online conferencing events that your participants can attend from the comfort of their own home, office, or even the park! Webinars help brands grow in different ways. That’s why B2B marketers use them as a primary educational tool for their qualified leads! As you can tell, webinars are all about sharing valuable information. The best part? They also come in different forms. Different Types Of Webinars While not an exhaustive list, here is a collection of four types of webinars you can use to boost your marketing efforts and improve your conversion rate. List Building Webinars List building is a powerful way of attracting prospects and converting them into qualified leads. To build and expand your list, you can simply create a subscription form. This way, every interested visitor can sign up for your newsletter. Compared to your forms, list building webinars will offer you the opportunity to give something precious to every participant. For you, a successful webinar of this type will be able to provide you not only with a registrant's email address but with other valuable information that will assist you with your segmentation process later on. Below, you can see a great list building webinar example by MarketingProfs: In the above example, you can see how MarketingProfs uses an extensive form to collect the participant's job description, country, and company size. This information will help the company target its subscriber more effectively in the future through highly personalized campaigns! Of course, you can also use list building webinars even after your event is over. What you need is a form to give your visitors the access link. And while you’re at it, add a required field to ensure that you'll add them to your mailing list no matter what! Here’s a very simple webinar form example by Visme: Webinars Showcasing Thought Leadership Building a brand demands that it becomes known for something special. While anyone can claim stellar service, thought leadership is easier for audiences to spot. You just need to create great content! Establishing your brand as a thought leader will help you build authority, increase your brand awareness, and attract quality leads. Webinars that offer valuable information will help you position your brand as a thought leader in your niche and build your digital PR strategy. Microsoft, for instance, knows that security and privacy are a big deal. To help their audience navigate the ever-changing landscape, the brand hosted a webinar titled, "Speaking of Security: Privacy compliance. " Source To take advantage of thought leadership webinars, identify your strengths, create content that represents your core values, and show your expertise without being self-promotional. Lead Nurturing Webinar Marketing Nurturing is all about guiding leads along their journey to becoming qualified leads and then loyal customers. Most businesses will nurture leads through email marketing with an onboarding email sequence. For webinars, using a case study, workshop, and report summary will help you educate potential customers, giving them the right information and tools to take the next step. For example, Amy Porterfield knows how to host a livestream, a simplified way to use webinars without dedicated webinar software. More specifically, the host created a Facebook Live video for her followers with tons of nuggets that help her audience build confidence and get maximum business results. Source This example is perfect for showing you that webinars aren't by a platform. This way, you can easily host an online event on Facebook to engage your followers and incentivize them to take action. Nevertheless, if you are serious about running a successful webinar for your audience, you should get your hands on a web conferencing software like Demio, Zoom or GotoWebinar to enable interactivity between participants, webcasts, screen sharing, webinar presentations, and more. Whatever you choose, don't forget the magic words: valuable content! Conversion Webinars While most may feel uncomfortable about selling using webinars, don't be afraid to grab the opportunity. Webinars are as close to being in front of your lead as a salesperson at a sales engagement. Plus, you get to use one pitch to sell to a larger audience than a salesperson in an online meeting with a single potential client. To be successful, you need to make your conversion webinar as convincing and valuable as possible. Here, Clickfunnels used a webinar to showcase Funnel Scripts, a tool that helps online marketers quickly and effortlessly produce high-converting copy. Source In this webinar, viewers had the opportunity to see how the tool works and learned how to get their hands on it by signing up for a trial. Showcasing your products will give your audience an idea of what they'll get and how it'll help them attain greater results. Giving them a free trial period to test it out is the perfect CTA to incentivize them to try the tool themselves and, if they like it, make a purchase! Now that we saw what a webinar is and the most popular webinar types, it's time to see how to create your own webinar. Let's do it! How to Create Your Own Effective Webinar Webinar creation isn't rocket science, but it does require a few things to get started! A topic, an internet connection, a webcam, and an audience are basically the essential things you need to run a webinar. However, to nail your own, you’ll need a couple more tools. More specifically, you’ll need: a dedicated easy-to-use webinar platform to set up a professional-looking webinar an email marketing service to promote your webinar to your mailing list and deliver follow-up messages An online form builder to create your webinar sign up form and collect your registrants’ email addresses Now that you know the tools you are going to need, here are 7 easy steps to create your own webinar: 1. Identify Your audience If you've been exposed to digital marketing, you already know that creating buyer personas is gold. First and foremost, customer personas can simplify marketing by offering a clear idea of who your ideal customers are, what they want, their pain points, and more. Knowing what your customer wants is the alpha and omega of creating a service/product that will speak to them. Source Creating an effective persona profile isn’t nearly as challenging as it sounds. The easiest way to learn more about your audience and what they like is through a simple survey. To create a buyer persona survey, don’t forget to ask questions regarding: demographics educational background job position skills interests The more data you collect, the better you will identify your audience and find interesting and suitable topics for them. If you don’t have the time to create a dedicated survey, you can easily create a newsletter signup form with multiple fields to collect this information. Now, with your audience identified, let’s move on to the second step: your webinar marketing topic! 2. Pick An Interesting Webinar Topic As we said above, your topics should always align with your audience’s goals and interests. For instance, if your target audience is interested in learning how to master the art of newsletter creation, you can’t serve them content on how to create an eCommerce store. Of course, you can always teach them new things and promote multiple aspects of your services. Nevertheless, always pick topics closely connected to your audience's needs and how your product can help them solve a problem. For example, Moosend’s webinars focus on showing you how to create a newsletter from scratch using the drag-and-drop builder. Source This webinar covers everything, from learning how to select a template and add your text to visuals and more! So, when new users join the company for the first time and want help, they can easily check these webinars for step-by-step guidance and tips right from the expert! (Let's all thank our colleague Daniel for this amazing contribution, guys! ) Knowing more about what challenges your ideal attendee experiences will help you create a super valuable piece of content. So, keep this in mind when it's time to select your topic! Connect the Dots with the Before and After Grid With your topic idea bedded down, you'll need to establish what your audience will gain from your online seminar. Here, think about your webinar as a solution to a specific problem or set of problems. For the above example, the company has provided registrants with a summary of what they’ll learn: Design amazing newsletters using Moosend's new Campaign Editor Use pre-built newsletter templates found in the Template Library Easily customize every element of your emails This is a great example to help customers learn your product’s new feature and teach them how to create a newsletter. However, if you want to make sure that your audience stays engaged, don’t focus only on showing your products but on the broader challenges customers have. By creating a solution-oriented webinar, you change the narrative. Your content becomes more customer-focused and value-based. If the solution is multifaceted, then don’t hesitate to create collaboration webinars to provide a more rounded solution like Visme and Moosend did: Also, if you're uncertain about how to make the shift to a solution-based approach, take a look at this before and after grid template introduced by DigitalMarketer. It helps by zeroing-in on before and after buyers' states, helping you see what value your webinar delivers, and how your event can transform your buyers. 3. Choose The Right Type of Webinar Organizing a webinar can be a wild thing. You start with a great topic, and then you need to select the proper type. While webinars are valuable because they can be used at any stage of the funnel, picking a format that's best aligned with where your audience is in the buyer's journey will be a more effective and targeted effort. Webinars are a very versatile tool. To bring their full potential forth, though, you need to know who your audience is and how to add value to their lives. Thankfully, you have your buyer personas to help you with that! Take the time to establish clearly defined personas and what they need at the stage of their journey before deciding on the type of online seminar to host. To give you an idea, here’s how you can approach webinar marketing for each stage of your funnel: Top of the funnel: create a webinar that will generate brand awareness. Middle of the funnel: use webinars to show your expertise in the field and boost thought leadership. Bottom of the funnel: provide the solution to customer pain points through your product/service. 4. Create A Webinar Agenda Agendas provide structure, help you tidy your ideas, make them flow, and breathe value into your webinar content. To create a winning agenda, you need to follow three steps: research your topic, break it down into sections and check for flow. First of all, the amount of research you'll conduct depends on how familiar you are with the topic you choose. It’s really important to be as prepared as possible because people are going to ask questions! Hosting a web seminar that you're not equipped for can damage your brand reputation. So, start by identifying the challenges your audience faces. Then, create a list of possible questions that they need answers to. The next step requires you to arrange your ideas. You can use your questions to structure your webinars around the solutions. Using the sequence method, create clear headings for each section, then list all pertinent points. Here’s an easy way to structure your webinar content through a simple table: Source Since this is an agenda, your points under each section won't make it into the formal version. Listing them, though, will help you with the next step! Finally, your sections should have a flow. Your goal is to make the ideas you introduce easy to digest and follow. Remember: A good flow will answer all questions and give your webinar participants a great experience! 5. Create Your Webinar Talking Points Break your sections into talking points. These points should contain the right amount of detail to add value to the lives of your attendees. Talking points will be the meat of the event, so spend time writing down high-quality ideas that add value to your audience's experience. Not sure how to add value? Introduce examples, facts, and figures for context! These help attendees appreciate what you have to offer, especially when you introduce new or unfamiliar concepts. Here are a few talking points examples to help you out: Source With your talking points laid down, it's finally time to create your webinar marketing offer! 6. Create A Strong Value Proposition And Call-To-Action Your call-to-action will depend on the type of event you're hosting. If you're wondering whether you should have an offer, the answer is always yes! CTAs are a crucial component of marketing and generating results. If you want to turn more attendees into new customers, you have to have a strong action button to get them to buy your solution. Here, you can see a webinar landing page example by Zapier: The company uses two CTAs (colored blue to attract attention) to get visitors to save a seat. The offer is also present, showing what registrants will gain if they sign up. Of course, to make sure everyone signs up, Zapier commits to sending a webinar recording to those who can’t make it. On-demand webinars will allow you to engage those missing the event and collect some extra email addresses for your lead generation efforts. Here are the four golden principles to help you create a strong and effective webinar CTA: Relevancy: Make a relevant offer that solves the problem you've introduced in your event. If it's not, buyers will struggle to understand the value of your offer. Right timing: If acquired today, your offer would help solve a serious problem your audience has today. Straightforwardness: Your audience must easily see how your offer will work for them. Accessibility: Ensure the acquisition path is easy to understand and follow. They click on a button, buy, and know exactly what happens next. 7. Prepare your Assets Websites and landing pages must be live and working; otherwise, you’ll lose many webinar registrations. Also, ensure that downloadable resources are available and easily accessible for your audience. Performing a mock webinar with a colleague's help will also pinpoint any mistakes in the process and help you solve them before your actual webinar goes live. Moreover, make sure that your support channels are live, easy-to-use, and manned by personnel who have the knowledge to answer questions related to your event's subject matter. Now that we saw the essential steps you need to host your own webinar, let’s see some of the best practices to ensure that your online event will run smoothly. Let’s see! 5 Simple Webinar Marketing Best Practices Webinar promotion is best thought of as campaigning. You must draw as much attention to your event to have as many booked seats as possible. You've done the heavy lifting by identifying your ideal audience through the use of personas, and you've also figured out what they will gain from your before and after grid. However, how can you show your amazing webinar to the world? Let’s find out! 1. Promote Your Webinar Through Email Marketing To promote your webinar, start by identifying which marketing channels you'll use. Today, you have access to social media, email lists, paid ads, and partner brands. The easiest way to get more webinar registrations is by creating a dedicated webinar email. This is a fairly simple process. What you need is to create a webinar announcement through your email marketing platform, add a converting copy, and a clear CTA, calling your subscribers to register for your event. This is how Hootsuite does it: This email example has everything Hootsuite’s subscribers need to sign up for the webinar. The copy is short yet valuable, with enough information to incentivize the recipient to register. To get the most out of your webinar promotion through email, you can create a webinar email sequence starting weeks before the webinar. You can easily create and automate your sequence through an email marketing and marketing automation platform like Moosend. All you need to do is sign up for a free account, create your campaign through the email builder, and then schedule your webinar emails for better engagement and more registrations! 2. Leverage Your Social Media Accounts While you could stick to one or two channels, go as broad as possible. Aim to reach the widest audience for maximum results. As with your email campaigns, build your campaign to include at least two weeks of promotional webinar content to maximize visibility. This may sound excessive, but it isn't. GotoWebinar found that 59% of registrations happen in less than a week before an event. Each channel is filled with potential attendees that receive promotional and video marketing content from other brands. Skimping on your webinar marketing content increases the chances that your one or two attempts may go unnoticed. Now, your best ally here is your social media accounts. Compared to your email campaign, social media will offer you a wider reach. Creating social media posts about your new webinar is simple. Just make sure that you share your registration link and some relevant information about your online event! Here’s a simple yet effective way to do it by Holistic Email Marketing: And if you need an extra boost, you can also leverage the power of social media ads to get your webinar in front of more eager eyes. The limit is the sky! 3. Ask Closed Questions Engagement isn't as difficult as it may appear. As a simple rule of thumb, consider webinar engagement as a simple mechanism for maintaining audience attention. In this case, closed questions keep the momentum of the webinar flowing. When asked, they trigger immediate replies from webinar attendees, which are short and don't require deep thought. Examples you can use include: “Where are you joining the webinar from today? ” “Type “X” in the chat if you agree” “Give me a #in if you’ve just joined” Remember, closed questions can be used at any stage of your event to hold attention. Ensure that you use them throughout your webinar to keep your audience engaged! 4. Offer A Prize For Attending Your Webinar Want to boost engagement with your participants? Introduce a competition at the beginning of your event! This is a great way to get participants interested in the event and the chance to win something. It also helps keep people on the webinar throughout the event as they wait for the results. Here’s a simple webinar attendance prize example by GlideFast: To make the most out of your webinar competitions, make sure you: Offer a relevant price to your audience by giving away something they want. Make it valuable by offering something attendees deem important and worthy of their interaction. Don’t forget to deliver the prize to the winner. 5. Include Q&A Sessions Q&As are a smart way to open the floor. While there are many ways to handle Q&As, pick one that ensures your webinar doesn’t lose its flow or go over time. A smart method is to invite people to add questions into chat in real-time and then go through them either at the end of a section in your webinar agenda. This helps keep the question relevant and responses timely. Alternatively, you can wait until the end of the event, then answer questions. Just remember to let your audience know when you are having your Q&A session and try to answer as many of them as possible! How To Charge For Your Webinar Monetizing a live webinar may not seem possible, but it is! People are willing to pay for webinar access if your live event offers a powerful solution to a pain point. To successfully monetize your content, you need a balance between two important elements: Exclusivity: Content shared and/or the host isn't easy to gain access to. For example, a webinar with a well-known industry expert or a topic that hasn't been explored yet or needs a lot of preparation and resources. Value: The value of participation can lead to greater potential future outcomes. For example, a unique business training webinar to help brands scale rapidly. Finding your price depends on the value of the material you'll share. Once again, exclusivity influences your price point. To find your online event's price point, compare ticket fees of webinars in your industry on similar topics and with similar audiences. Also, compare the prices of in-person events as a gauge. While in-person events offer more direct contact, assessing the agenda of an in-person event helps determine how strong your virtual event is in comparison. Which is something attendees will consider before purchasing a seat! Becoming a Webinar Master Webinars are powerful marketing and lead generation tools. But to host a successful one, it must be planned and marketed effectively. Your audience is at the heart of a successful virtual event. To generate the results you want, develop an intimate understanding of who your ideal attendee is, and produce an agenda that speaks to what they want and need to move further along the customer's journey. Of course, don’t forget to promote your webinar on as many channels as possible! Starting with email marketing, a dedicated webinar campaign is the easiest thing to inform your already engaged subscribers about your event, invite them to register, and even share your webinar with their peers! You can easily sign up for a free Moosend account to set your webinar marketing promotion in motion! Don't forget to take the time to plan all sorts of engagement opportunities for your event and devise a solid promotional campaign that reaches far and wide to secure as many seats as possible! --- ### How To Create A BIMI Record To Boost Open Rates > BIMI (Brand Indicators for Message Identification) is a new information verification method to reduce spam messages and boost your open rate. - Published: 2020-11-25 - Modified: 2025-01-07 - URL: https://moosend.com/blog/what-is-bimi/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability, Email Marketing - Levels: Beginner, Intermediate BIMI, BIMI, BIMI... I'm sure you've heard about it at least once. But what is BIMI exactly? Time to find out! Almost 18 months ago, I heard during an M3AAWG event (Kudos to my M3AAWG fellows) about BIMI. And then I started a little research about it. Before we get there, we'll need the help of an old friend. Say hi to DMARC and go check it out! Ready? Now, let's see what BIMI is and how email marketers can easily create their own BIMI records. Stay tuned! It's time for email science! What is BIMI? BIMI (Brand Indicators for Message Identification) is a new information verification method for your brand. Its purpose is to collaborate with DMARC, SPF, and DKIM to show email clients that it's really you. BIMI is necessary since it's an open system that works at an internet-scale so that Domain Owners can coordinate with email clients (MUAs) to display appropriate Indicators. And don't forget, it also has the added benefit of incentivizing Domain Owners to authenticate their email. What to Know Before Setting up a Record Now you might ask, is there anything else I need to know/do before creating a BIMI record? The answer here is straightforward: you need to know more about DMARC. That's because DMARC is the only method to protect your domain name and let’s be honest here, it’s the only method to show everyone that you care for your domain name. You can learn more about DMARC in our recent post, but allow me to mention only one thing: The purpose of DMARC is to protect your brand from malevolent users who wish to use your domain name and send suspicious links to people. Here's what an obvious spam email looks like: And here's a recent example: A few weeks ago, I received a message from one of the biggest Bank Organizations in Greece. The message was claiming that I needed to confirm my credit card details. First of all, who on earth is sending these sorts of messages? Secondly, those grammatical and syntactical errors can hurt my soul! But in any case, not all people out there are familiar with spammers/scammers and phishing links, so we need to protect them. The problem for the person who did that action was that I: was familiar with how to check phishing links and the headers of the message. found the rat, and I’ve informed the IP owner, which, funny thing, was another ESP. informed the Bank that someone used their domain name because they didn’t protect it effectively. So, having a DMARC value is the new hit for you! Also, that's good news for your email deliverability and your sender score! The BIMI Approach The approach taken by BIMI is heavily influenced by the approach taken by DKIM, in that BIMI: has no dependency on the deployment of any new Internet protocols or services for indicator registration or revocation; does not attempt to include encryption as part of the mechanism; is compatible with the existing email infrastructure and transparent to the fullest extent possible; requires minimal new infrastructure; can be implemented independently of clients to reduce deployment time; can be deployed incrementally; and allows delegation of indicator hosting to third parties. Now that you are familiar with BIMI and its approach, let's look at the basic structure. The Basic Structure of BIMI The purpose of structuring BIMI is to reduce operational complexity at each step and consolidate validation and indicator selection into the MTA. Consequently, Domain Owners will only need to publish simple rules, whereas MUAs only need simple display logic. Here's the structure: Domain Owners publish brand indicator assertions for domains via the . Then, for any message received by a Mail Receiver: Receivers authenticate the messages using and whatever other authentication mechanisms they wish to apply. The receiver queries the DNS for a corresponding BIMI record and proof of indicator validation. If both the email and the logo authenticate, then the receiver adds a header to the message, which can be used by the MUA to determine the Domain Owner’s preferred brand indicator. The MUA retrieves and displays the brand indicator as appropriate based on its policy and user interface. Here comes the 1M question. So, what is it exactly? With one phrase, BIMI is your logo. You can simply assume that anyone can use your logo, right? This might be the case; however, NOONE except you has access to the DNS records of your domain name. And BIMI is a part of your DNS zone, and email providers know that as well. Now, is it easy to create your own record? How to Create a BIMI Record It is! It took me 15 minutes to create one for my best friend. (Not that I use them as lab rats for my devious experiments examples, but I do... ) So, bear with me as we create your first BIMI record: 1. Create Image in SVG Format First, you’ll need to obtain a copy of your logo and convert it to SVG format. To do it, simply uploaded your . png logo file and convert it to an SVG format. For this little experiment example, I used the ACONVERT, an online image converter. 2. Access the DNS Zone of Your Domain Name Now that you’re ready to create a BIMI record for your domain visit your DNS hosting provider. After logging in, click to create a new TXT record under the DNS zone of your domain name. 3. Add your BIMI Value In this field, you’ll likely add the value _bimi. The only tag-value pair for "v" (version) is v=BIMI1 and "l=" which is the location of your SVG file. Keep in mind that it is better to upload the SVG file in a CDN service since it will get many hits. 4. Publish BIMI Record Click the “Save” button to publish your new record. 5. Test BIMI Record for Errors The last step you want to perform is to Run a BIMI Record Check, something you can easily do with MXtoolbox, to verify whether the record you just created has the correct values and syntax. Source This tool will also render how your logo will appear in email clients. So, make sure to bookmark it for future uses. BIMI Me Up, Scotty! Now that you have BIMI, you can simply send your next campaign! There is nothing else to do from your end, but by having the BIMI record, you just informed all the email providers who support it that you are a trusted sender. As a result, your brand will be easily recognized and trusted by current and future clients. At the same time, email providers who will support BIMI in the future will easily recognize your record as well. Which means that your open rate will be increased since your recipients will recognize you the moment they see your logo. Keep in mind that your logo doesn’t automatically display in all customer inboxes on day one. Right now, Verizon (Yahoo! /Aol) supports it, while Gmail has started their Beta program as well. So, do you want to improve your open rates? Start with the BIMI! For more information about BIMI, you can also check the BIMI group and Agari. --- ### What is DMARC? How To Use It To Increase Email Deliverability > DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication, policy, and reporting protocol. - Published: 2020-11-12 - Modified: 2025-05-02 - URL: https://moosend.com/blog/what-is-dmarc/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability, Email Marketing - Levels: Intermediate Do you want to learn more about DMARC? Excellent! Let’s start with the DKIM and SPF first. I am sure you hear a lot from our support and deliverability teams about how two of the factors that affect deliverability are SPF and DKIM. I usually call SPF and DKIM “your e-signature” and basically, this is what it is. When you send emails, mailbox providers (such as Gmail, Outlook, Yahoo/Aol, etc. ) need to identify whether the message is a legitimate one sent from the owner of the domain name or a message sent by a spammer. Unfortunately, you can’t just hit Gmail’s door and say, “Hi, I am using Moosend to send a campaign, and yes, I am the owner of the domain name example. com. ” So instead of that, you simply add two values into the DNS zone of your domain name in order to notify mailbox providers about your identity. Understanding SPF & DKIM Consider those values like two sweet twin sisters. Care to meet them? SPF (Sender Policy Framework) It defines which IP addresses can be used to send emails from your domain. The correct record will ensure that all the apps you are using to send emails on behalf of your domain name are included in your SPF record. And this is also tricky. Because if you don’t set up the values correctly or merge with existing values, SPF will fail or encounter errors. And you don’t want that! For example, if you’re using Moosend to send campaigns/newsletters, you should put Moosend’s SPF value in your SPF. It’s a simple TXT record, so don’t panic. Here you will find instructions on how to find Moosend’s value in your account. DKIM (Domain Keys Identified Mail) This is your second e-signature! Yes, one is not enough, so let’s have more. The difference is that the value for the DKIM record is UNIQUE for every domain name! And it’s also cryptographic... And public... So what else makes DKIM so unique? The fact that it makes sure that the message’s sender is actually the sender of the message! An example could help here. You send a campaign to your double opt-in healthy list, using Moosend’s IPs. So far, so good. The mail server that will accept your message will look for your DKIM signature to validate it and then use it to verify the encrypted signature. So basically, the recipient's server will ask: “Lionel, Is that you? ” Need more instructions? Below you will find Moosend’s instructive articles on how to add the necessary records in the most common providers: How can I set up SPF & DKIM on my Namecheap provider? How can I set up SPF & DKIM on my Name. com provider? How can I set up SPF & DKIM on my CloudFlare provider? How can I set up SPF & DKIM on my Arvixe provider? How can I set up SPF & DKIM on my Ipage provider? How can I set up SPF & DKIM on my Networksolutions. com provider? How can I set up SPF & DKIM on my Register. com provider? How can I set up SPF & DKIM on my Justhost provider? How can I set up SPF & DKIM on my Bluehost provider? How can I set up SPF & DKIM on my HostMonster provider? How can I set up SPF & DKIM on my HostGator provider? How can I set up SPF & DKIM on my GoDaddy provider? Getting DMARC Done Right Now that you are familiar with SPF and DKIM, it’s time to learn more about DMARC. DMARC (Domain-based Message Authentication, Reporting & Conformance) is an email authentication, policy, and reporting protocol. It builds on the widely deployed SPF and DKIM protocols, adding linkage to the author (“from”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor the protection of the domain from fraudulent email. But what happens if DMARC fails authentication? Your domain name’s policy will handle the rest. Meaning that one of the 3 options below will take action: Setting up Your DMARC Value To do so, you need to proceed with the following steps: Contact your provider or your DNS administrator to create a new TXT record in the DNS zone of your domain name. Use the following syntax in the DMARC TXT record: v=DMARC1; p=none; fo=1; rua=mailto: enter your email address; ruf=enter your email address Example: v=DMARC1; p=none; fo=1; rua=mailto:dmarc_rua@auth. sarah. com; ruf=mailto:dmarc_ruf@auth. sarah. com Make sure to enter your email addresses after "mailto:" We strongly suggest to set up a unique email address for the purpose and activate/set up the mailbox so that you can monitor the alerts every day. There are three values for your DMARC that you need to follow, just like baby steps: p=none This means that you are not instructing mailbox providers to take any action with your email that fails authentication. (You will start with that record, and after some time, based on the monitoring, you will change the “none” value for the “p” tag) p=quarantine (You need to set up that value before BIMI. ) Quarantine policy is related to emails that fail quarantine checks. Most of these emails will end up in the receiver's junk folder. When the DMARC policy has been set up as Quarantine, you also need to set up the PCT tag. The pct tag can be used to stage and sample your DMARC deployment. For that purpose, you need to increase the percentage based on the monitoring results slowly: Quarantine 1%. Quarantine 5%. Quarantine 10%. Quarantine 25%. Quarantine 50%. Quarantine all. Reject policy You can reject all emails that fail the DMARC check. The email receivers should do this ‘on SMTP level’. The emails will bounce directly in the sending process. When the DMARC policy has been set up as Reject, you will also need to set up the PCT tag. The pct tag can be used to stage and sample your DMARC deployment. For that purpose, you need to slowly increase the percentage based on the monitoring results : Reject 1%. Reject 5%. Reject 10%. Reject 25%. Reject 50%. Reject all. Important note: Make sure you have at least an A record, Mail Exchange (MX) record, or AAAA record in the DNS for the domain if you plan on using it to send an email. I strongly recommend not setting up p=reject or p=quarantine on day one, since monitoring and the reports you will receive will guide you to increase DMARC's policy. The Final Details Are we done? Not just yet! Once you set up your DMARC value, you will have to change your return-path header too! This will ONLY affect the messages you sent through Moosend. Although a custom Return-Path isn’t required (since we add our own domain names in that place for you), once you have a DMARC policy implemented for your domain, setting up a custom Return-Path to achieve SPF alignment is strongly advised. DMARC checks the Return-Path of a message to confirm that the domain matches the domain in your “from” address. If the path doesn’t match your “from” address, those emails will fail DMARC’s SPF alignment authentication because the Return-Path and “from” addresses aren’t using the same domain. When the Return-Path domain bounces. example. com is set up and emails are sent from example. com, the domains are aligned for DMARC to operate. This custom Return-Path scenario would create the header . And how can you set up your own URL instead of moosend. com? You will find all the spicy details here! Now You Know DMARC means that you care about your domain name, your brand, and your email marketing strategy. DMARC has one goal: Τo build on a system of senders and receivers to improve sender mail authentication and enable receivers to reject unauthenticated messages. --- ### 8 Email List Management Software And Best Practices [2025] > Discover the best email list management software to help you grow your brand without spending a fortune, best practices included! - Published: 2020-10-09 - Modified: 2025-04-30 - URL: https://moosend.com/blog/email-list-management/ - Categories: Email Marketing, Software - Tags: Email Marketing - Levels: Beginner If you want to capitalize on email marketing's huge ROI, then you'll need one of the best email list management solutions out there. Creating the perfect email template or writing the best content is important, but marketers also need the right tools to manage their contact list more efficiently. A properly segmented list is an integral part of every email marketing strategy since it allows you to target the right people, personalize your message, and generate leads for your business. In this blog post, you'll find the best contact management tools to build, grow, and manage your contact list, along with essential list management best practices to do it like a pro. So, let’s dive right into everything! 1. Moosend Pricing: Paid plans start at $9/month, 30-day free trial - no CC required (Sign up here) Moosend is a top email marketing platform that lets you not only create and automate your next email campaign but also nail your email list management. With the platform’s sophisticated list segmentation features, you can create segments based on information collected in the form of custom fields (work like tags) and behavioral data. This way, you can filter your mailing lists and create tailored content for your email subscribers. What’s more, regarding email deliverability, Moosend has a sender score of 98% to land your messages in your recipients’ inbox and avoid the spam folder. The variety of integrations with email verification tools will also contribute to your list hygiene efforts and provide you with valuable data to manage your contacts more efficiently. Overall, the platform will help you manage your lists, deliver your messages, and personalize your audience’s experience. You can test Moosend’s list management capabilities when you sign up for a free account. Try Moosend for free 2. HubSpot Pricing: Paid plans start at $50/month, free plan HubSpot is an all-in-one marketing suite with a professional CRM system that allows you to connect with your audience and manage your contacts in a straightforward way. HubSpot has now fully implemented PieSync's unique technology in its Operations Hub, so customers can benefit from the added functionality plus extra features. The tool allows marketers to send targeted emails to subscribers in different lifecycle stages, or target them based on additional contact information gathered. Moreover, the email list management software provides two-way data sync between different apps, so you won't need to worry about your contacts being up-to-date. Management and growth of your list are easy with HubSpot due to its CRM tool. You can leverage valuable data to create tailored messages that boost your open rates and conversions. The platform also has A/B testing capabilities and rich analytics that help marketers make informed decisions about their marketing campaigns. Overall, HubSpot is a great solution for businesses looking to cover their mailing list management needs with one comprehensive platform. It's noteworthy though that the system has a substantial learning curve. Explore Hubspot 3. Constant Contact Pricing: Paid plans start at $20/month, 60-day free trial Constant Contact is among the simple email marketing tools you can get to create email newsletters. But what about email list management? Well, the platform offers some useful segmentation features to get you started. Nevertheless, these features are more on the basic side, making Constant Contact great for beginners. More specifically, the email list manager lets you take advantage of segmentation by searching through contact field values or user actions like their opens and click-throughs. Furthermore, Constant Contact allows you to add your contacts to specific lists or even export and then target them with a relevant email campaign. Overall, Constant Contact offers some basic list management features to keep your list organized. While it’s great for small businesses with smaller lists, if you have a larger list, you’ll need to consider some of the best Constant Contact alternatives instead. Read Constant Contact Review 4. Paperform Pricing: Paid plans start at $24/month, 14-day free trial Paperform is a great contact list management tool that enables you to create landing pages and newsletter signup forms to grow your list. The tool has a variety of beautiful templates to capture your leads’ email addresses. More specifically, you can customize your forms by adding images or videos to make them more attractive. If you are more tech-savvy, the tool also lets you edit the form in HTML and CSS. With Paperform, you can set logic rules to define when questions, pages, or other elements will be presented to your visitors. Also, embedding forms, sharing them on social media or email, and analyzing the results are very easy to do. As one of the best online form builder tools in the market, Paperform offers various integrations with popular apps to make list building a lot easier. While the tool will help you create beautiful forms, it still lacks a few customization options. Explore Paperform 5. Bouncer Pricing:Paid plans start at $8 for pay-as-you-go accounts of 1,000 email addresses (or $6 for a monthly subscription) Bouncer is an email verification tool designed to help you maintain high deliverability through a clean email list, no matter how large your database is. With Bouncer, you can detect and remove invalid, risky, or duplicate email addresses and ensure your messages reach real inboxes, improving your overall sender reputation. One of Bouncer’s core features is the platform’s advanced email verification with real-time API support, and “Bouncer Shield,” a tool that can identify malicious, invalid, or fraudulent emails upon signup. Beyond basic verification, Bouncer also provides email toxicity checks that can keep your list free of breached emails, known complainer or litigator emails or potential spam traps, and bulk email list cleaning. Its GDPR-compliant processes ensure that your data stays secure. Overall, Bouncer is a reliable and user-friendly solution that fits seamlessly into your opt-in workflow, helping you maintain a clean and compliant email list and maximize the success of your email marketing efforts. Explore Bouncer 6. Mailchimp Pricing: Paid plans start at $20/month, limited free plan Mailchimp is another popular email marketing software famous for its email campaign types, A/B testing, and RSS campaigns. While the platform is generally easy to use, its email marketing automation features might be difficult to master. When it comes to email list management, Mailchimp offers great segmentation options that let you combine up to five different conditional relationships. What’s more, the platform gives you access to insights to find specific audience subsets and deliver more personalized emails. Mailchimp’s segments utilize demographic and behavioral data to group your subscriber list better. To give you a hand, the email service also has some pre-built segments you can instantly use. The tool’s popularity makes it a great email list management solution. Nevertheless, you should know that Mailchimp’s lists are siloed and, therefore, collective management isn’t possible, unlike other popular Mailchimp alternatives. Read Mailchimp Review 7. ActiveCampaign Pricing: Paid plans start at $15/month, 14-day free trial ActiveCampaign is another email management software to power up your digital marketing efforts and get the hang of list management. Nevertheless, the powerful features and complexity might be a little overwhelming for beginners. When it comes to managing your lists, ActiveCampaign lets you use tags to segment your audience and target them accordingly. Moreover, the service allows you to add tags automatically whenever your visitors take action on your website. Compared to Mailchimp’s somewhat poor deliverability, ActiveCampaign has a very good score that lands your emails in the inbox of popular email providers like Gmail, Outlook, and Yahoo. Overall, ActiveCampaign will help you automate your list management efforts. Nevertheless, it might take a bit of extra effort to get used to the advanced features, and you’ll need a paid plan to test its full potential as the trial is very short. Explore ActiveCampaign 8. Brevo (formerly Sendinblue) Pricing: Paid plans start at $25/month, limited free plan Brevo is among the free email marketing services you can use to create your next email campaign and manage your email lists in a breeze. With the email service, you can maintain good list hygiene by recognizing unengaged subscribers and soft bounces. Moreover, Brevo’s ability to utilize user data will help you filter your email subscribers based on specific characteristics to determine high-quality leads. For advanced users, the platform lets you automate your list maintenance through automation workflows. When it comes to deliverability, Brevo has a good sender score to land your messages in your subscribers’ inbox, avoiding the spam folder and unsubscribe button. Overall, Brevo is a great email list organization solution to keep your lists organized. The daily 300 email limit might be a bummer, though. Read Brevo Review 7 Essential Email List Management Best Practices Contact list management is possible with a great tool. Nevertheless, without the right practices, it will be difficult to build your email list! To give you a hand, we collected the essential email list management best practices to put your tools and time into good use. Let’s see! 1. Segment Your Target Audience Dividing your new subscribers into groups with similar interests will help you target them better and increase your revenue in a breeze. But how can you begin segmenting your audience? First of all, market segmentation has four distinct types: demographic, psychographic, behavioral, and geographic. More specifically, demographic, psychographic, and geographic segmentation let you divide your target audience based on their age, gender, education level, values, or location. Behavioral segmentation, on the other hand, is a bit more complicated and relies on your subscribers’ behavior patterns like: engagement (opens, clicks, etc. ) customer journey stage subscribing or unsubscribing from a list purchasing behavior and more For example, here’s how AliExpress leverages eCommerce customer segmentation to re-engage with its email subscribers: Be it a personalized welcome email or a re-engagement campaign; user data will help you create engaging emails with personalized subject lines and email content to win your audience over. And speaking of subject lines, don’t forget you need a strong impression trigger, free of spammy worlds to get the open rates you desire. If you struggle, make sure to use a great subject line tester to give you a helping hand! 2. Leverage Contact Tags While segmentation will help you group your new subscribers into manageable bits, sometimes you may need something more to target them more effectively. To do that, you can use contact tags or, in other words, an extra bit of information. Contact tags can take various forms. You can assign an “opened webinar” or “downloaded ebook” tag to segment users based on their actions. Using content tags, you can easily track where they are in their customer journey and decide what to send to convert them. Moosend, for instance, allows you to assign custom fields (a fancier name for tags) to personalize your campaigns and their email subject lines. Leveraging tags will help you create dynamic campaigns. This means that a single campaign’s content will change based on your recipient and the info you’ve collected about them. Using contact tags is essential; every email list management tool understands that. For that, Moosend’s platform will give you access to contact tags to help you create better, more focused email marketing campaigns that convert. Try Moosend out to test how the contact tag system works and how it'll help you ace your list management. 3. Filter Your Email Subscribers Whether you have a smaller or bigger list, it is essential to know how your email subscribers interact with your campaigns. Filtering your contacts will help you understand what your audience needs and how to target it better. Some of the most important metrics you should consider are your open rate, bounces, and click-through rates. With filtering, you will be able to target subscribers based on their behaviors. In a nutshell, filtering your audience based on such metrics will help you: create specific re-engagement campaigns add more personalization elements understand your audience and its needs Subscriber filtering can also come in handy when you create new workflows like abandoned cart emails to deliver the right message, at the right time, to the right person. 4. Maintain List Hygiene List hygiene is the alpha and the omega of email list management. As mentioned above, keeping your lists clean will help you land your messages in your subscribers’ inboxes. Performing regular “list cleanings” will boost your sender reputation and provide you with information about your subscribers and unsubscribes. To always keep your list clean, make sure to use the following list hygiene techniques: remove duplicate contacts remove invalid email addresses delete soft bounce and hard bounce emails update addresses with typos Of course, according to MarketingProfs, there are more things to do to keep your list clean: Source From creating friendly welcome emails to providing an easy-to-unsubscribe way, everything will help manage your email list more effectively. 5. Get Your Subscribers’ Permission When you start building your list, you want to expand it as fast as possible. While a growing number of subscribers will be more than satisfying, you should always make sure that you have your subscribers’ permission. For example, sending multiple campaigns to subscribers who have opted for a weekly email newsletter will lead to an unfortunate unsubscribe or, worse, getting you flagged as spam. Whatever your goal, let your subscribers choose their preferences before emailing them to avoid harming your deliverability. Keep in mind that adding a consent form in your popups is the easiest and safest option to get their permission. And to avoid having subscribers with invalid emails and save yourself from the trouble of having “robots” in your lists, don’t forget to use the power of the double opt-in. Then all you need is a confirmation email like this one from Siege Media: 6. Re-engage Inactive Subscribers Re-engaging your audience isn’t rocket science. Nevertheless, it requires a certain level of email copy and CTA mastery to get your dis-engaged subscribers to interact with you. Monitoring your subscribers’ behavior will give you all the data you need to discover your inactive subscribers. And when you do, it’s time to target them with a re-engagement campaign that’ll remind them why they signed up in the first place. To make your re-engagement campaigns work, make sure to: let your subscribers know the purpose of your email use the appropriate tone add a CTA button to re-engage them anew 7. Bonus: Don’t Buy Email Lists I’m sure that you now know what you need to do to nail your email list management. Nevertheless, there are a few more things I want you to know (or just recall). First of all, I know that building a list is a lot of hard work. So, when someone tells you: “hey, I’ve got a list you can buy to save time,” the offer might look irresistible. However, buying a mailing list is one of the biggest rookie mistakes you can make. Ready-made lists can harm you more as they might have invalid email addresses and an audience that has nothing to do with your product/service. Build your list from the ground up. Trust me; you won’t regret it! Email List Management: Achieved! To sum everything up, if you want to nail your list management, you need the right tools for the trade. Platforms like Moosend and ZeroBounce are perfect for keeping everything organized and, most importantly, verified! So, if you feel like it, give our platform a try and see how email management works! All you need is to register for a Moosend account and start managing your subscribers. And as I like to say, your tools alone can’t help you achieve great results. So, make sure to read through the essential contact list management best practices and turn email list management into a piece of cake! --- ### Best B2C and B2B Email Marketing Examples for 2025 > Mysterious, elegant, beautiful! Get your inspiration running with these 31 best email marketing examples for B2C and B2B! Templates included! - Published: 2020-10-02 - Modified: 2025-04-10 - URL: https://moosend.com/blog/email-marketing-examples/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Beginner Tired of looking around google for the best email marketing examples to fill your creative pools? The wait is finally over! Coming directly from my email collection (yes, that’s what content writers collect these days! ), today we’ll see the best examples to get your inspired. Not only that, but to cover everything, today we’ll examine both B2C and B2B campaigns to have everything you need in one place! Without further ado, let’s dive right into the best campaigns, dissect them and discover what makes them tick! But before we do that... How To Create Amazing Email Marketing Campaigns To make your next big email campaign, you also need to choose one of the best email marketing platforms to do the job. Below, let’s see the essential features your email platform needs to have. 1. Drag-and-Drop Email Builder A user-friendly drag-and-drop builder to simplify the creation process is the alpha and the omega of email marketing. With it, you will customize your campaigns, add or remove elements, and preview them on the spot. For example, Moosend’s email builder is intuitive and easy-to-use without having any technical expertise. Check our newsletter editor! 2. Responsive Email Templates An effective email campaign must look good on multiple devices regardless of screen size. For that, your platform should equip you with equally beautiful and responsive email newsletter templates. Don’t forget: a rich template library will save you time and let you focus on more pressing matters! 3. Segmentation and Personalization Lastly, segmentation and personalization features will allow you to create campaigns tailored to your subscribers’ needs. Segmenting your audience will help you manage your email lists more effectively, maintain list hygiene, and always nail the deliverability of your emails. 4. Using AI Content Assistants Another way to create highly optimized email campaigns is to leverage AI email writing tools, companies like Hubspot are creating tools to help with just that. Take a look at their ai email writing assistant here. Best B2C and B2B Email Marketing Examples for 2023/24 Now, let’s see those email marketing examples I promised! 1. Buzzfeed Subject line: Confirm your This Week In Cats subscription now! Type: B2C Confirmation email example Goal: Verify new subscriber’s email address To capture your visitors’ email addresses, you need a newsletter signup form. Usually, companies will let subscribers into their list without asking for verification. Nevertheless, if you want to keep your list clean, you need to verify their email address. Buzzfeed’s confirmation email is a prime example of how you can leverage double opt-in to keep your sender reputation and email deliverability intact. In this email marketing example, Buzzfeed thanks new subscribers for joining the list and calls them to verify that they are real people. The CTA is straightforward and has a bright color to ensure that the new subscriber won’t miss it. Furthermore, Buzzfeed grabs the opportunity to make this email fun with a hilarious addition. This little fun twist is perfect for engaging new Buzzfeed subscribers who are already familiar with the company’s tone and content. Buzzfeed’s confirmation email is like no other because: it is entertaining and engaging the cat image is all their new subscribers joining “this week in cats” want to see it gives accidental subscribers a way out through the unsubscribe button If you liked this example, you can use one of our pre-made email marketing automation recipes and create a similar email marketing campaign in seconds! 2. KonMari Subject line: Welcome to KonMari Type: B2C Welcome email example Goal: Greet new customers after signing up for your newsletter When you become part of KonMari’s email list, she will send you a beautiful welcome email reflecting her brand. Starting with the copy, this welcome email is both friendly and organized to make a great first impression. What makes this one of the best email marketing examples in our list is the use of the first person, which makes subscribers feel like Marie is talking to them. Along with the eye-catching visuals, Marie’s email list also gets a taste of what they are about to learn. When it comes to the CTA, this campaign directs subscribers to kickstart their tidying with Marie Kondo’s world-renowned books and join her Instagram account for a more personal experience. Which translates into more profit and better engagement! Overall, Marie Kondo’s welcome email: is friendly and personal Perfectly combines her brand with the copy and visuals highlights the benefits of joining 3. EM Cosmetics Subject line: Hey Marilia, did you forget something? Type: B2C Abandoned cart email example Goal: Restore lost revenue Cart abandonment is no small feat. And with 69% of online carts being left behind by shoppers, cart abandonment is a problem that needs immediate attention. In this email marketing example, EM Cosmetics has everything to get abandoners to complete their purchases. Using one of the most efficient email marketing best practices, the brand uses its subscriber’s name to boost its email open rates. The copy is also sweet and adds a sense of urgency by telling you “not to let it end up with someone else. ” By setting the product at the center of the campaign, potential customers can see what they are missing. And to convince them, the brand hands them over 10% off to make the deal a little sweeter. As you’ll see in numerous cart abandonment email examples, discounts and free shipping are a must to get your potential customers to make a purchase. All in all, EM Cosmetics’ automated email: is personalized and straightforward offers a discount code to make shoppers click has a clear CTA button that doesn’t confuse Cart Abandonment Email Templates If you want to design the perfect cart abandonment email, you also need the right email template to make it work. Moosend offers various responsive cart abandonment templates you can customize to restore your lost revenue and kiss cart abandonment goodbye. And don’t forget! All these templates are available on Moosend’s platform for free when you sign up for a free account! 4. Shopify Subject line: Reminder: Reunite is today! Type: B2B Event Reminder Goal: Increase attendance for Shopify’s Livestream event Your subscribers are busy. So, when it comes to attending online events, they might forget all about it. To make sure they won’t, Shopify has designed a great email marketing example to get its audience to attend the Livestream. When it comes to email copy, Shopify’s example has a more professional tone, addressing pain points rather than evoking emotion. Visuals also exist as part of the email design to make it more vibrant and stylish. The colors of the email campaign work perfectly to make the CTA stand out. The choice of color also increases visibility, giving Shopify’s click-through rates a boost. Apart from the main CTA, the company asks subscribers to add the event into their calendar, discover the network, and join meaningful conversations. Overall, Shopify’s reminder email marketing campaign: has a straightforward subject line incentivizes subscribers to share their thoughts on social media guides recipients and shows them what actions they need to take 5. MOO Subject line: Need a new look? Just add foil Type: B2C Upsell email campaign Goal: Promote an upgraded version of a product MOO, a business card maker, leverages the age-old practice of upselling and turns it into one of the most elegant email marketing examples in our list. The brand not only stuns subscribers with its engaging email copy and the “Be bold. Be gold. ” headline but also uses color to make it stand out. The red color, famous for its conversion powers, matches the upsold product nicely and boosts MOO’s click-through rate. Also, the use of high-quality visuals of the upgraded product makes this campaign a lot more effective. And don’t get me started on the gold/red combo that inspires and makes a bold statement! This beautiful email example also offers customers a few alternatives to ensure that it will suit everyone’s needs. While the CTAs are straightforward, they could have been a slightly brighter color to make them stand out more. All in all, MOO’s upsell email marketing campaign: nails its email design with bright colors and engaging copy effectively promotes the upgraded version of the product offers alternatives to satisfy 6. Hootsuite Subject line: The secret to a more effective social marketing plan? Type: B2B Blog Update Campaign Example Goal: Increase blog traffic and educate subscribers When you get started with content marketing, you surely want a great marketing channel to promote your content and increase your reach. In the case of Hootsuite and many other SaaS platforms, this is possible through email marketing and blog post update emails. More specifically, Hootsuite here goes for a simple structure and a copy that employs direct questions to intrigue its B2B audience and hit the “Start Now” button. What’s more, Hootsuite also uses the same visuals to give its recipient/reader a sense of continuity between the email newsletter and the blog post. Apart from the main blog post update, the company takes advantage of its email space to promote two more pieces of content. The CTA buttons will lead subscribers to more resources and a webinar, which is a great addition to educating and engaging them. Overall, Hootsuite’s email marketing example: favors simplicity and avoids overwhelming the recipient places its main piece of news at the center of the campaign has CTA buttons that are clear and actionable Blog Post Updates Templates An effective blog post update campaign will help you give you content marketing a boost and affect your SEO rankings positively. To create the perfect blog update campaign, you can select between simple or RSS blog email templates to promote your content to your audience without worrying about unresponsive designs. 7. Amazon Subject line: Your Amazon. co. uk order of “POP! Bobble: Star Wars... ” Type: B2C Order confirmation cross-sell Goal: Show order summary and cross-sell relevant items to customers Cross-selling is an art that online store owners need to incorporate into their eCommerce email marketing strategy. While this is an example of an order confirmation email from Amazon, if you see past the order total, you’ll notice a different section. This section is used to cross-sell additional items to new customers who’ve just made a purchase. Amazon’s campaign manages to do that effectively. Since the customer bought a Star Wars collectible, the brand suggests additional items to complete their collection. And to make the cross-sell more efficient, the company names their section “Customers who bought this also bought” to make the campaign resonate better with their audience. So, what does the customer see? This isn’t what the brand suggests. That’s what other collectors buy together to make their collection “pop! ” Overall, Amazon’s cross-selling email marketing example: suggests relevant products to make customers purchase more uses a clever copy that resonates better with them by clicking on each item, customers can easily buy the additional product 8. Durham University Subject line: St Cuthbert’s Society Virtual Alumni Day 2020 Type: B2C Virtual event for educational institutions Goal: Invite alumni to express interest in the event and learn more Of course, universities couldn’t be absent from our best email marketing examples. This campaign by Durham University is meant to promote a virtual Alumni Day on Zoom. To do that, Durham University opts for a straightforward copy that explains the reason for the event, giving additional details to participants. What’s more, to make participants click on the CTA button, the email copy gives a simple version of the schedule. Alumni can either click on the link to discover more details on a new landing page or contact the person in charge via the email address provided. And to make sure that subscribers won’t forget to click, Durham University also adds a final CTA button (in the uni’s trademark color) to increase its click-through rates. All in all, Durham University’s event email campaign: is simple and effective without unnecessary visuals has a focused and straightforward email copy includes multiple CTA buttons to make sure that subscribers will click 9. MarketingProfs Subject line: Data-Driven Storytelling: Marketing’s Next Chapter Type: B2B Webinar Announcement Goal: Let subscribers know about the upcoming webinar and share information Webinars are more crucial than ever because they’ll not only help you educate your audience but also show your expertise in the field. In this email marketing campaign, you can see how MarketingProfs nails its webinar campaign in three easy steps. Firstly, the copy informs users about the nature of the webinar, giving valuable information about the date, time, and topic. Secondly, MarketingProfs opts for a high-quality image to make the email more eye-catching. Of course, the “Register Now” CTA is hard to miss. Finally, the company also incorporates another brightly colored CTA to capture the recipients who didn’t click on the first one. All in all, MarketingProfs has a very professional email example that: is very informative and addresses pain points has multiple CTAs to increase registrations includes a “key details” section to ensure the attendees have all the information Webinar Email Newsletter Templates The perfect webinar doesn’t only need a great platform to host it but also a way to promote it to your audience. With the right webinar newsletter templates, you can create the perfect webinar promotion email to boost your registrations and reach your lead nurturing goals. 10. MVMT Subject line: IMPT! SITE UPGRADE coming soon Type: B2C Website revamping campaign example Goal: Excite subscribers about new website design Change is a good thing because it shows how much you’ve grown! So, when it comes to revamping your website, you need to let your customers know what you’re up to. In this email marketing example, MVMT has created an eye-catching email campaign to let subscribers and customers know that something exciting is about to happen soon. Here, we have a beautiful example of how copy, color, and visuals can help you pass a message in a few seconds. As you can see, the brand has a very soft color palette and a white font. However, when the recipient first opens it, the blue font grabs their attention. And when they look at the visual, the subscriber receives the following message: we are making your experience better! Just relax, and we’ll let you know when you can visit it! Finally, subscribers that click on the CTA will be redirected to the product-oriented homepage where they can shop for new watches. With this campaign, MVMT manages to: pique subscriber’s curiosity get them excited about the new website allow customers to continue their purchases despite the revamping 11. Airtable Subject line: Need more time? Type: B2B Trial ending soon campaign example Goal: Let trial users extend trial and discover the benefit of the service For SaaS businesses, trials are the best way to let customers know you and your product. However, trials are very limited, and Airtable knows it well. To get its users to get the most out of the trial period, the company delivers a fun email campaign to offer them an extension. Here, the copy is a little different from what we’ve seen from other SaaS companies. Airtable takes the opportunity to give a fun twist to a widespread SaaS campaign. Personalization is also present to increase engagement and boost Airtable’s email opens and click-through rates. The absence of visuals doesn’t make the email less attractive but rather keeps it simple and focused on the action the subscribers need to take. What’s also interesting is that the CTA button leads users to Airtable’s template library. This clever tactic allows the company to show trial users the full potential of the service. Overall, Airtable has a good email campaign example that: is fresh and fun to engage trial users allows subscribers to reply without going through a contact form clears any confusion by linking to the company’s FAQ page 12. Wendy’s Subject line: Last chance for free food! Type: B2C Mobile app engagement Goal: Get customers to download Wendy’s app via a free food competition Regardless of industry, email marketing can help you fulfill your goals, reach your target audience, and incentivize them to join you. In this example, Wendy’s perfectly demonstrates how you can use your email list to increase engagement with your mobile app. To get its audience to download the app, Wendy’s promotes a competition which requires subscribers to download an app and scan the icon on their order. The prize is also irresistible for the brand’s audience, who will hurry to get the app for a chance to win free food from their favorite place! Wendy’s email design uses a beautiful newsletter image to guide customers through the process. Furthermore, it’s worth mentioning that Wendy’s has a social media presence with a particular tone. For loyal customers, this tone is also evident throughout this email campaign, which offers Wendy’s customers a great experience. All in all, Wendy’s has achieved to: promote its mobile app through a fantastic competition use images to guide subscribers to take action create a clear CTA button and show users where to find the app Mobile App and Food Email Templates If Wendy’s campaign gave you some great ideas about promoting your mobile app, I’ve got great news for you. Moosend’s library has some great-looking mobile app email templates to promote your business and boost engagement. And if you are interested in getting more email templates for your restaurant, you can sign up for a free Moosend account and take advantage of the platform’s beautiful food email templates for free! 13. Audible Subject line: Thanks, your order is complete Type: B2C Order confirmation Goal: Summarize recent order and cross-sell relevant items Order confirmation emails are some of the most essential transactional email campaigns that online businesses should send. Here, Audible has a simple yet effective email marketing example to get you inspired. This type of email doesn’t need to be complicated or too fancy. As you can see, Audible includes only the most critical information, including a summary of the items purchased. While this email doesn’t have eye-catching visuals, the brand uses the image of the product to show customers what they bought. Along with that, Audible has added a bright yellow CTA button to get customers to take immediate action. Through this email, they can start listening to their new book in a couple of seconds. Not only that but Audible also adds a little cross-selling section underneath to boost sales. The absence of additional email content after the “You might like these listens. ” is a smart tactic to focus the customer’s attention on the products rather than the extra details. Overall, Audible gives its customers a simple order confirmation that: includes all the necessary information has a CTA that lets them use the service boosts sales through product recommendations 14. Visme Subject line: Following up on your special offer from Visme Type: B2B Follow-up email example Goal: Remind potential leads of the original message When you are in the SaaS business, you need to engage with your potential leads as much as possible. This means giving them trial extensions, special offers, and more. And to do that, you need, like Visme, follow-up emails to make sure your original messages didn’t go unread. In this email marketing campaign, the company uses numerous elements to keep the recipient interested. First of all, personalization is a must to nail this type of email. It makes the message feel more personal and friendly. Secondly, Visme sends this email from a business email, giving the subscriber the impression that they received messages from a real person. When it comes to the offer, the company cleverly uses bold letters to attract attention to the offer and the special code they need to get it. Finally, the first CTA is strategically placed to convince customers that getting the upgraded version of the tool is worth the while. All the subscriber needs to do is log in and use the promo code to grab the fantastic deal. Visme’s follow-up email hits all the right notes since it: has a personal and friendly tone acts as a reminder for the upgrade offer is sent from a real person, specifically the company’s founder 15. Zendesk Subject line: Great customer service is expected Types: B2B E-book promotion email example Goal: Educate leads and customers through content B2B companies can nurture their leads through email marketing by promoting blog content. While this is a great way to use email to educate and engage users, one shouldn’t forget that email marketing can help you distribute your e-books, case studies, whitepapers, and more. Zendesk, here, has one of the best email marketing examples to promote its e-book and nurture its leads. When it comes to the copy, the company has opted for a two-paragraph email structure. The first one focuses on highlighting a common issue, whereas the second provides the solution. Zendesk also adds a link to increase its click-through rate and e-book downloads before the subscriber reaches the main CTA. Concerning the visuals, the company used a high-quality image that attracts attention, complementing the email subject line and email content. All in all, Zendesk’s e-book email works because: it is personalized it has the perfect balance between copy and visuals the CTA couldn’t be more straightforward E-book Newsletter Templates For B2B companies, your e-books can help you educate your audience and let them know how to use your tools better. With the right e-book email template, you can promote your content and effectively manage to boost your downloads. All it takes is an excellent piece of content and an irresistible email design! 16. Blizzard Subject line: Headmaster Kel’thuzad has chosen you as his pupil, Marilou. Type: B2C Promotional email campaign example Goal: Promote a product through storytelling Storytelling has become a force to be reckoned with when it comes to better engagement and conversion rates. As a gaming company, Blizzard knows how to tug at its subscribers’ heartstrings (mine included) with this promo email. Not only does it incorporate visuals and storytelling in the best way possible, but it is one of the best email marketing examples that fit its target audience like a glove. Both copy and visuals work together to give subscribers an immersive experience. Personalization plays a significant role in the success of this campaign because without the subscriber's name the story would be generic. As you can see, this email feels like the subscriber has been personally chosen by Headmaster Kel’thuzad to become his pupil. Nothing is out of place in this personalized email marketing campaign. Even the CTA button has become an integral part of the story. All in all, Blizzard achieves to: create the ultimate promotional email for its gamers grab the subscriber’s attention the moment they open the email promote a product through a fantastic story where the subscriber is the hero 17. Revolut Subject line: Enjoy 10€ on us whenever you invite a friend Type: Refer a friend email campaign example Goal: Get visitors to invite friends through the mobile app or share link One of the best ways to increase your brand visibility and get more customers on board is through referral marketing. The process is pretty straightforward: you send a campaign to your subscribers and tell them to bring their friends! For Revolut, spreading the word about its services through email marketing is a must. While this email marketing example isn’t jaw-dropping, it has a killer landing page that makes conversion easy as pie. But to get there, let’s see a few things first. The subject line is straightforward, highlighting what the message is about at first glance. When it comes to the email content, Revolut explains how users can benefit from this offer and how they can start inviting their friends. However, to increase the number of referrals, the company also adds a link, which the subscriber can share with their friends. And here’s where the magic begins: Notice how the landing page includes the subscriber's name? Here, personalization and social proof can be your secret weapon to increase your legitimacy and boost your conversion rates beyond expectations. And it all started with a simple email campaign! Overall, Revolut’s email campaign: has a subject line that immediately highlights the benefit is linked to a killer landing page that converts stays true to the company’s branding and website design 18. Four Seasons Subject line: Marilia, get inspired by these incredible getaways and enjoy 20% off Type: B2C Special Offer Goal: Nurture leads and offer 20% off on their next booking Special offers are the bread and butter of every successful business that wants to drive more sales. Online stores have mastered this practice, but what about other industries? In this example by Four Seasons, you can see how hotel email marketing can leverage special offers to boost reservations. First of all, what attracts the subscriber’s attention is the level of personalization the hotel adds both in the subject line and email content. Furthermore, instead of favoring copy, the business opts for a more visually-oriented email newsletter design. And why not? That’s exactly what travelers want to see to get inspired for their next adventure, right? Not only that, but to make the offer more appealing, Four Seasons guides their subscribers through a process of discovering the destinations. To do that, the hotel has linked back to articles and magazines to excite, nurture, and choose their next dream destination. Overall, Four Season’s email marketing example: nurtures its audience and gets them inspired adds a sense of urgency through the limited time offer has the right amount of personalization to convince and convert Hotel and Accommodation Email Templates When hotel owners get their hands on email marketing, they can create beautiful campaigns to nurture their subscribers and boost bookings. Using professionally-looking hotel email templates will save valuable time and effort. 19. Netflix Subject line: Enjoying Dragon’s Dogma? Type: B2C Customer feedback Goal: Collect feedback to personalize the customer experience Our best email marketing examples wouldn’t be complete without the king of personalized campaigns. Netflix has a reputation of sending very targeted campaigns with movies and series based on watching history. But to make the experience greater, Netflix will also ask for feedback to ensure that it will keep delivering the best recommendations. The above email campaign is so simple that the new subscriber just needs to like the show or go thumbs down, Julius Caesar style. Now, when recipients click, Netflix will lead them back to its platform, displaying a message that they successfully rated it. What’s interesting is that there’s another CTA that also leads recipients to the platform. Here, Netflix has cleverly used three different CTAs that look different but have the same purpose: check the homepage! And that’s when “Popular on Netflix” and the previewed movie appear to attract the subscriber’s attention and keep them occupied for the next couple of hours! Netflix’s smart email marketing example earns points for: its data collection and personalization abilities the three CTAs that focus on one goal letting the user get involved by rating the shows they like 20. Canva Subject line: Design tips that get right to the point Type: B2C & B2B Educational Email Campaign Example Goal: Share tips and help users learn how to use the tool better Educating your audience is one of the best practices to nurture them and show them how to use your products/services more effectively. Canva, knowing that not everyone has the same design skills, has come up with a brilliant email marketing example to educate users and help them succeed with its tool. As you can see, the tips are nicely structured, each having a headline and a CTA that leads users to Canva’s platform. There, they can play around and put everything they learned from the email into practice. Furthermore, when it comes to visuals, Canva has incorporated three animated gifs showcasing what the tip describes to make the experience better. Canva manages to create an email marketing campaign that: educates the audience without being tiring uses the CTAs to show users how to put the tips into action is simple and eye-catching to attract subscribers’ attention 21. Hawkers Subject line: 2for1 HAWKERS XMAS Type: B2C Christmas offer Goal: Boost sales during a busy time of the year The holidays! Such an excellent time to target your email list with campaigns that will boost your revenue and engage your audience. Hawkers is among the brands that take the time and effort to create such email campaigns to benefit from Christmas shopping. However, this isn’t your regular Christmas email. With this unusual image, the brand makes a big statement: Move over Santa, we are here! The copy then explains what this is all about, letting subscribers know about the fantastic 2 for 1 offer. While not evident in the above example, Hawkers’ CTA button is also animated, flashing a bright red color, which is hard to miss. And to top it off, the brand will throw some recommendations underneath to inspire shoppers and save them the trouble of browsing through numerous products. Hawkers seasonal email campaign: leverages a busy time of the year has an unusual visual that attracts attention includes recommendations to incentivize subscribers to hit the CTA Seasonal Email Campaign Templates Seasonal campaigns should be part of every B2C and B2B business. Be it to promote a special offer or wish them happy holidays, a beautiful Christmas email template will help you stun your subscribers and increase your revenue. 22. The Venetian Resort Subject line: Celebrate Your Birthday in Style Type: B2C Birthday email example Goal: Promote an offer on your subscriber’s special day This must be one of the greatest email marketing examples from hotels I’ve come across. And no, it’s not because this is an email for my birthday! The Venetian Resort has put a lot of thought into creating this email marketing campaign a month before the subscriber’s birthday. What could easily place this example... --- ### 8 Easy Steps to Build Your Social Media Marketing Strategy in 2025 > Tired of posting and seeing no real value? Today, we'll uncover the secrets of building the ultimate social media marketing strategy! Ready? - Published: 2020-09-25 - Modified: 2025-01-09 - URL: https://moosend.com/blog/social-media-marketing-strategy/ - Categories: Social Media - Tags: Social Media - Levels: Beginner How difficult could it be to create a social media marketing strategy? While it seems like a straightforward thing, believe me, it isn’t and you surely wouldn’t want to fail it. Why? Because over 3. 7 billion people actively use social media daily! This makes social media one of the most crucial channels for business growth in the digital marketing era that we’re living in. Not only because it allows you to raise awareness about your brand, but also because it strengthens the relationship with your customers and ultimately improves sales. The thing is, though, that you can’t just jump right into social media. You need a solid social media strategy to make it all work. So follow me and learn everything there is to know about social media marketing! What Is Social Media Marketing? Social media marketing is the utilization of social media platforms with the purpose of promoting a product or service. It involves the creation of content tailored to the specific context of each social media platform, with the aim to engage the audience and boost conversions. As Gary Vaynerchuk has eloquently said: “Content is king, but context is God. ” What this means is that content works differently on each platform. Therefore, it’s crucial to adjust your social media marketing strategy accordingly to achieve maximum results. The whole concept behind social media marketing lies in reaching your target audience and customers where they hang out and interact with each other. In particular, businesses that successfully take advantage of social media have seen their ROI (return on investment) improve by up to 119%. And now that we’ve laid the fundamentals of social media marketing, let’s see how it is beneficial for your business. Benefits Of Social Media Marketing The importance of social media marketing is obvious since over 97% of marketers are using social media in their marketing efforts. It’s shocking, however, that some businesses seem to undervalue the benefits of social media marketing. Surveys show that 50% of small businesses aren’t using social media to promote their brand. Below is a list of the most important benefits, so you can decide on your own if it is indeed worth it. 1. Improved Brand Awareness For the majority of businesses, gaining brand recognition is one of the most important marketing goals. Social media allow businesses to expose their brand in front of a tremendous amount of people. As of July 2020, social media penetration reached an impressive 51%. Source So, sharing content relevant to your product on social media platforms is essential to increase brand awareness. And it’s a fact that consumers prefer to buy products from brands they recognize. What’s more, you engage your audience and get them talking. Likes, shares, re-posts do play a role. The more people interact with your content, the more you establish your reputation as a business. 2. More Organic Traffic If your business isn’t marketing on social media, then your traffic is probably limited to your existing customers. Integrating social media into your marketing strategy provides the opportunity to acquire new customers since you can reach anyone outside your loyal customer circle. Consumers of different age demographics search for products in a totally different way. So, sharing your content on available social media platforms enables all these individuals to organically reach your company. 3. Higher Ranking in Search Engines There has been a controversial debate going on for years regarding the SEO impact of social media. While social media don’t directly improve search engine rankings, according to Sproutsocial, Google “acknowledges” shares, retweets, and click-throughs as positive search signals. Not to mention that pieces of content that are “popular” in terms of likes and shares can bring some decent referral traffic to your website. So that’s like an extra bonus! Additionally, social media posts could potentially grab industry influencers’ attention, who might write about your company and provide generous backlinks. This would definitely mean higher rankings in SERPs. 4. Lead Generation and Boosted Conversions Promoting your products on social media is also an easy way to increase lead generation and ultimately sales. This is because you are advertising to an audience that has willingly engaged with you by following your social media profile. More importantly, when a brand interacts with its audience through posting or commenting on social statuses, it gets personified. And we know that people like to do business with people, not companies. What’s more, people tend to trust companies that have an active social presence easier. Let’s see some examples of how you can use social media to generate leads and drive more conversions: Contests: Who doesn’t like to be given free stuff? Contests are helpful because people are usually compelled to buy from a brand they have received free stuff before. Calls-to-action: A call to action motivates the visitor to do something. Below is a good example from CoSchedule. They employ fancy visuals to attract the audience’s attention. Selling your product through your social profile: For example in Facebook’s Shop Section. There your visitors or followers can browse the product’s information such as price, material, etc. , and make a direct purchase through the platform. However, this is impossible if the product is digital. 5. Customer Support and Relationship Building Customers nowadays expect companies to be able to handle their requests through social media too. This allows you as a business to establish a strong relationship with them if you meet their needs. The thing with social media is that interaction and customer support can be instant. Answering customers’ queries and interacting with them in the comments is critical in showing them that you care as a brand. Finally, listening to their complaints and providing support in a personalized way is the key to establishing brand loyalty. 6. Cost-Effectiveness Creating a social media profile and sharing high-quality content is free. For the majority of people, that’s more than ideal. But if you decide to go the extra mile and invest in paid promotion, know that your ROI will be huge. The reason? It is because social platforms direct your ads towards people who are interested in what you’re offering. And most important of all, the cost for such promotion will be relatively lower compared to other marketing tactics. So, social media marketing is a must for your advertising strategy. 7. Competition insights It may look like a no-brainer but social media is an excellent way to monitor the activity of your competitors. You can get valuable data about their tactics, the social media campaigns they’re implementing, and others. By figuring out what’s working for them and what doesn’t, you can adjust your social media strategy to maximize your efficiency. Additionally, social media allow you to see the level of interaction your competitors have with their audience. It doesn’t harm to know where your competitors lack in, since you can turn that to your advantage and potentially target their dissatisfied customers. Social Media Platforms for B2B and B2C In the previous section, the advantages of social media marketing became quite clear. Now is the time to look at the most prominent social platforms to this day. You’ll notice that each platform has its individual distinctive characteristics and therefore it may favor B2B audiences or B2C, or even both. Facebook At the top of the list stands Facebook with almost 1. 79 billion daily active users. It’s probably your safest bet if you want to be present on social media since more than 80 million small businesses use Facebook in order to grow. Its audience is very broad but mostly consists of Generation X and millennials. Facebook is particularly impactful in both B2B and B2C contexts due to its broad audience. Its inherent ability to connect people with products and services is ideal for businesses that want to: increase brand awareness promote positive word of mouth strengthen customer relationships Another key strength of Facebook is the advertising options it offers. Apart from classic targeted ads, having a business Facebook page allows you to run Facebook lead ads that help grow your email list and increase your conversions. LinkedIn It may not be one of the biggest social media platforms, but it has definitely seen immense growth over the past 10 years. LinkedIn has evolved into a professional social media network, where industry professionals can share content, promote their brand, and network with each other. Usually, the content shared on the platform is highly informative and educational, such as infographics, statistics, etc. According to estimations, the monthly active users are approximately 310 million. The audience on LinkedIn is also very broad with the addition of older demographics. LinkedIn can be extremely useful for businesses since it helps them: establish their thought leadership attract top-of-the-funnel quality leads advertise successfully through targeted personalized ads form strong B2B relationships In fact, it is considered by many as the gold standard for B2B social media. Twitter Twitter has an impressive audience base of 126 million daily active users worldwide. Its uniqueness lies in the emphasis it gives on real-time information. And of course the 280-character limit per tweet, unlike most of the other platforms. Twitter’s audience is composed of people under the age of 50, and mostly millennials. It can have a positive impact on a business because it allows business owners to listen and then leverage consumer opinion with the aim to create relevant and engaging content. Include a CTA in some of your tweets and you’ll see tremendous engagement. Finally, Twitter is particularly strong as a customer service channel. In fact, advertisers admit that over 80% of their inbound social customer service requests take place on Twitter. Instagram As you probably know, Instagram is a social platform heavy on eye-catching content and inspiring creativity. Over 1 billion people actively use the platform each month. What’s more, there is an astonishing number of businesses using the platform. 25 million specifically! Of course, having a business Instagram account supplies you with rich analytics and post-scheduling tools via third parties. It wouldn’t be an overstatement to claim that Instagram is a platform that product-based businesses can thrive. It gives brands the opportunity to: showcase their products humanize their content connect with a massive audience and inspire them increase engagement through Instagram giveaways Source But that’s not all. Instagram helps grow brand awareness since many people naturally search for brands on this platform. Also, by posting user-generated content on Instagram businesses can see tremendous value in terms of brand loyalty and appreciation. As for its audience, it's a goldmine if you’re targeting millennials or people under 40. Be sure to check out our actionable Instagram marketing tips that you can implement in your business! TikTok TikTok is a music video social network exhibiting rising success. It is estimated to have around 800 million monthly active users, while its audience currently consists mostly of Gen Z people. From a marketing perspective, this doesn’t sound great yet, but age demographics are gradually increasing. It can definitely have a positive effect on B2C companies looking to serve young people’s interests mostly. Moreover, it is an excellent medium for marketing experimentation! And if your marketing team is super creative and understands the Internet culture, then you may be on the fast track to success. Take a look at an example of Chipotle nailing TikTok marketing. It's as if the chips are singing along with Adele! Whaaat? Besides having an ingenious bio “Less Tok, More Guac”, they did a #boorito campaign for Halloween that attracted over 4 billion views on the platform. Don’t forget to check our article on how to use TikTok for business and learn how to promote your brand there. Snapchat Snapchat has sure been “hit” hard since the rise of Instagram stories but it’s still keeping strong. With 238 million daily active users worldwide, it is a perfect medium to reach your audience. And especially those young ages, Gen Z and millennials. Snapchat is ideal for: raising brand awareness promotion through user-generated content behind-the-scenes videos exclusive product offers and teasers It is also a good way to exhibit the human side of a brand. Here is an example of how Coca-Cola leveraged Snapchat for business to promote their brand through a cool filter that Belgians loved. Source YouTube It’s the second biggest social media site having more than 2 billion monthly users It is an essential part of any promotional strategy. Why? First of all, because it’s owned by Google. Also, think of it as the second-largest search engine after Google itself! If you add to that the compelling nature of video in marketing, it can work miracles. When used smartly, it can generate loads of traffic for a business as well as boost conversions. Some examples of social media marketing through Youtube are: live webinars that educate a business’ audience Q&A videos testimonials that help establish trust in the brand how-to videos And the cherry on top? Your content stays on the platform forever! Pinterest Pinterest has 416 million monthly active users worldwide. Its audience consists mostly of older millennials and younger baby boomers. Pinterest’s main focus is to provide inspiration to people, unlike other platforms that aim at engagement. Therefore, any piece of content that is rich in visuals can thrive on Pinterest. This makes the platform ideal for visual advertising. Pinterest mentions that the vast majority of its users consider content from brands useful—much higher than on other social platforms. This is an excellent opportunity for brands to guide the audience’s purchasing decisions. IKEA is an example of a global brand that successfully uses Pinterest in an innovative way. As you can see, they launched a Pinterest campaign targeting people working from home, either due to the current pandemic or because they worked like this before. Their success lies in the fact that they’ve captured people’s buying intent and provided ideas on it. How to Develop a Social media Marketing Strategy Many businesses venture into social media marketing without really understanding what they need to do. So, they often fall into the “trap” of posting for the sake of posting. And this has zero value for their brand. Therefore, it is essential to create a social media marketing strategy, a plan that will guide your business and allow it to measure its success. Let’s see how you can create your social media marketing strategy in 8 easy steps: 1. Set S. M. A. R. T. Goals The first step of every successful marketing strategy is to establish your objectives. What are you expecting to achieve by going on social media? Without clear goals, it will be extremely difficult to measure success and calculate your ROI (return on investment). This is why your goals need to be S. M. A. R. T. Source Set realistic and attainable goals that will challenge your business in order to improve. But be sure that they are meaningful. Don’t get tangled into vanity metrics such as the number of likes, followers, etc unless that’s what you aim for. To make an example, let’s say you want to utilize Twitter in order to provide customer support. A SMART goal could be to provide an answer to requests in under an hour during the first 3 months. Remember that every business has different goals, and, therefore they are the ones that will guide the rest of your strategy. Other SMART goals your business might set are: increase brand awareness drive traffic to your website improve online sales strengthen customer support build a community around your brand Word of advice: Don’t stress to succeed on every social network, since they are too many and your resources are probably limited. 2. Research and Define Your Audience The next step is to find out who is your audience and start creating your buyer personas. Think of buyer personas as a categorization of your audience based on their age, profession, interests, etc. This classification allows you to target their needs and interests more accurately. It is also essential if you want to turn your social media audience into customers. Understanding your audience and creating buyer personas will enable you to create the type of content that ideally attracts those followers you want. After all, what’s the point of creating content that doesn’t resonate with the people following your social media account? Last but not least, avoid making arbitrary assumptions. Use social media analytics. They provide tons of information about the characteristics of your audience and how they interact with your brand. The better you know your target audience, the better your strategy will be. 3. Select the Appropriate Social Media Channels for Your Audience The next crucial part is to determine which platforms you’re going to share your content on. Remember: There is no right or wrong choice here when it comes to selecting a social channel for your business. It’s all about your target audience’s needs and where they tend to spend their time now, as well as in the future. As Hubspot’s social media marketing manager (SMM), Andrew Delaney, eloquently says “It's better to be ahead of the curve than behind. ” So, if you’ve done a good job understanding your audience in the previous step, things will be much easier. If you’re just starting out on social media, it might be a good idea to focus on one social platform initially, until you get comfortable. 4. Set up Your Social Media Accounts You’ve chosen the desired social platforms. Now it’s time to create and set up your social media profiles. Or improve the existing ones! Fill out all profile fields correctly. Include keywords that people might be using when searching for your business. Use a consistent visual look across all your social channels. Any logos, colors, and graphics need to be similar across platforms. It is essential that the images you upload are of high quality and follow the recommended dimensions for each platform. And finally, keep in mind that any extra info you wish to include in your profile must pique the visitor’s interest and not spam him. 5. Scrutinize Your Competition Before you begin creating and posting content, you should investigate your competitors’ approach to social media. By reviewing your competitors’ social presence, you can get tons of useful insights about how to form your very own strategy. What’s their focus? Who are they targeting? What keyphrases are they targeting? How is their audience interacting with their brand? What hashtags are they using? All these are examples of what to look for when you do your competitor analysis. The goal here is not to copy exactly what they’re doing, but to adapt your social media marketing campaigns based on the conclusions you drew and make them better. This process will also allow you to spot opportunities out there. For example, one of your competitors may be putting all his efforts on Facebook, while having little or no presence on LinkedIn. This could be an excellent opportunity for you if your research indicates that your audience is also present on that social platform. And at the same time, you avoid head-to-head competition in a platform where your competitor already has a “strong game. ” Finally, you may choose to use a social media management tool, like Hootsuite or Sendible, which will allow you to monitor keywords and manage social accounts in real-time. 6. Create Original and Engaging Content Now, the central part of your social media strategy, CONTENT! By now you probably know what kind of content you need to create in order to engage your audience and differentiate your brand from the competition. Try to focus not only on the “type” of content but also on the content theme. Having one or more rotating themes is essential so that your social account looks focused and clear to your audience. For example, you might choose to cycle through user-generated content, product photos, and live videos. Themes can also be particularly helpful if your company needs consistency. Remember to take advantage of the unique characteristics of each social platform you’re using. For example, you can encourage user-generated content with the use of a specific hashtag, like the picture below. Source Or leverage Twitter’s limited character style to make an engaging and insightful poll that your audience will appreciate. Source At this point, I should also stress the importance of videos in your overall social strategy. Long-form, as well as short-form video productions, seem to be present across all platforms. Even huge brands have joined this trend with the production of micro-commercials that they share on Facebook, Instagram, etc while getting millions of views. Source 7. Create a Social Media Content Calendar Creating your content is one thing. However, it’s equally important to have a plan about when sharing your content is going to have the maximum impact on your audience. You may have seen numerous guides about the “best times” to post on social media. Let me tell you though. There is no universal time that works for every business. You need to figure this out by experimentation and data obtained from your audience. And always keep in mind that your social media managers need to be available to answer questions and reply to comments after posting a piece of content. Otherwise, this may negatively impact engagement. A content calendar is the solution to the problem of scheduling. It will involve the exact dates and times that you will be publishing content as well as the types of content scheduled for publishing. Not only does this ensure timeliness, but it also minimizes the risk of “rushing” to post for the sake of posting. Keep in mind that you should post ideally when you have quality content to share. There are various social media management tools that you can use to make your life easier, such as Sprout Social and Hootsuite, to name but a few. In case you’re wondering what would be a good content mix, I’d say the 80-20 rule. This means that 80% of your posts should be informative or educational, while the other 20% should focus on the direct promotion of your brand. Word of advice: Scheduling and organizing your posts ahead of time will allow you to easier track your goals and make possible adjustments to your strategy. 8. Evaluate your results and optimize Despite all the planning and organizing, there can never be any guarantee that things will go exactly as planned. That is why it is vital that you track your results, in order to ensure that you’re making successful efforts to achieve your goals. To do this, you need to monitor your social media metrics. These metrics usually include data on the amount of engagement, number of likes, shares, etc. Most social platforms have their own analytics tools, which will provide the majority of the data you require. Find your top-performing content, discover what makes it successful, and use the recipe to improve your following campaigns. You can also use A/B testing to pinpoint whether your adjustments brought better results. Social media are constantly evolving, so you must opt to get the most out of your existing campaigns and make small tweaks, rather than time-consuming changes. However, this shouldn’t scare you from making the necessary changes that will reflect your new plans and goals. Optimization is a dynamic process that allows your content to become better and increase the engagement of your audience. For example, you may not be seeing the audience growth or engagement you’re looking for. Maybe it’s time to run some paid social ads to increase visibility and attract potential customers. So, ultimately, you’ll be adjusting your strategy along the way to achieve the optimal results. How Much Does Social Media Marketing Cost? We’ve reached the point that the obvious question emerges. How much is it gonna cost me to do social media marketing? Well, the most straightforward answer is it depends! If you’re completely new, it’s possible to start social media marketing with zero budget and aim to attract as much organic traffic as you can and drive interaction with your brand. A good DIY solution with a reasonable cost would be a social media marketing tool like Buffer which would facilitate all your social marketing efforts. The cost of it starts at $15/month. If you decide that you want to extend your reach more, you can strategically start running paid ads. Ads on social media are mostly targeted to specific audiences and therefore they usually show great ROI. You can run some Facebook ads for example with only a few dollars! The reality is that most companies spend more and more money on social media advertising since it is extremely impactful. In fact, by 2023 social media advertising spending is predicted to reach a whopping £145 million. Finally, if you choose to employ an agency to do everything for you, you’re looking at a cost starting from $900-7000/month. Bottom line Hopefully, you’ve learned a ton about social media marketing. Now you know why social media is an integral part of any modern marketing mix! So, what are you waiting for? Start working on your strategy today, study your competitors, and differentiate your brand from the others like a boss. Best of luck and. . happy posting! --- ### Retail Marketing: The Ultimate Beginner’s Playbook For 2024 > Is it a bird? is it a plane? Is it the only retail marketing playbook you'll ever need to nail your retail store sales? Read on to find out! - Published: 2020-09-18 - Modified: 2024-12-26 - URL: https://moosend.com/blog/retail-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Long ago, retail marketing was simple, like stealing candy from a baby. Then, everything changed when digital marketing appeared! Don't worry! This isn't the story of how retail marketing went down, but how you can combine it with digital marketing to take your retail store to the next level! If you tried to build a successful retail strategy but failed, let me tell you in Uncle Iroh's words that "failure is the opportunity to start again! " After reading our playbook, you'll have a better idea of what retail marketing is and how to nail it. So, without further ado, let's get down to retail business! What is Retail Marketing? When we talk about retail marketing, we refer to the organized actions taken by a retailer to increase the brand awareness and sales of their retail store. What distinguishes retail from other forms of trade is that retail focuses on the distribution of a specific number of products to an end-user. Usually, this distribution occurs from a fixed location, aka your retail store, through different channels. To do retail marketing successfully, you need to consider the four golden principles of retail: product, price, place, and promotion. But more on them later on! Now, let's take a look at some of the most popular retail outlets out there. Types of Retail Outlet With new retail outlets popping up everywhere, I'd say that retailing is like the many-faced god. But, you know, less lethal and more profitable. Below, I collected some of the most popular retail outlets that consumers visit throughout their daily lives: Each of these outlets gives consumers a different customer experience. For example, department stores offer end-users a wide variety of products in a single place. Supermarkets cover basic everyday needs such as food, houseware, and so on. Based on the type of retail outlet, you need the right retail marketing tactics to target new customers. This way, you can plan an effective retail strategy to increase brand awareness and promote customer loyalty. Of course, before moving on, we couldn't forget to mention online retailing or e-tailing. The Rise of Online Retailing Online retailing has skyrocketed, especially after the rise of Amazon, eBay, and Etsy. With e-tailing, shoppers can now find items faster and easier, taking the hassle out of visiting numerous stores. However, what does this mean for the future of the brick-and-mortar store? Well, mortar businesses have long faced what I like to call a "Retailocalypse. " According to statistics, the decline of the mortar store had to do with younger shoppers' purchasing preferences. More precisely, 67% of millennials like to search and purchase on eCommerce sites rather than physical stores. With giants like Amazon making consumers' lives easier, retailers had a hard time adjusting to the new reality. Nevertheless, more and more mortar retailers have embraced online shopping, giving their customers the best of both worlds. You can see this beautiful combo both in smaller local businesses and retail giants like Walmart: Retail marketing is all about finding smart ways to survive in the dominant eCommerce market. Some businesses have already found how to take their brick and mortar business online for more conversions. You can be like them! But before you do, let's see some essential things first. What are the Components of a Retail Marketing Mix? Think of the retail marketing mix as a recipe for a plain cake. Some people like to tweak it by adding cocoa powder. As a result, they end up with a delicious chocolate cake. Others will even add a bit of liquor (don't look at me) to give their older guests a nice twist. With your retail marketing plan, you will address key elements like location, product, and price. However, as with your cake recipe, the retail mix needs to adapt based on your target audience. And while the retail foundation model is usually labeled as "simplified," businesses tend to extend it to include all the necessary aspects to make a retail store thrive. More specifically, a modern marketing mix will include the following: For retail marketing, though, the golden principles are your product, price, place, and promotion. Let's take a more in-depth look at each principle below. The 4 Principles of Retail Marketing With your store in mind, you need to consider the four crucial retail marketing mix types: 1. The Product Mix First in line is the product mix (aka product assortment). A product mix indicates the number of product lines of a company. When we talk about the product mix, we usually assign four dimensions to the line: Length - the number of products found in each product line Width - the total number of product lines Depth - the variety of products on each line based on specific characteristics Consistency - the connections between your product lines The product mix includes similar or different product lines sold by a company. For example, here's a depiction of IKEA's product mix: When it comes to consistency, IKEA is a prime example of a retailer selling both hard and soft goods that complement each other. So, a customer won't have to visit multiple stores to set up their new home, whether they need furniture or bedding! 2. The Price Mix Secondly, we have the price mix, one of the most essential components for a successful retail business. A successful pricing strategy helps companies reach their goals and reach profitability. However, while it might sound easy, the price mix needs careful planning. There's a fine line between price and cost. Profit will determine the survival or not of your retail store out there. And to make one, you need to ensure steady cash flow and have competitive pricing. Keep in mind that low prices might be attractive for your discount-thirsty audience. Nevertheless, that doesn't mean that a low pricing model will help you make a profit. First impressions are important for new customers. So, targeting them with the right pricing strategy will turn them into regular customers and establish your retail brand. 3. The Place Mix Apart from the price mix, you need to pay extra attention to the place of your operations. Just imagine opening a convenience store in the middle of the desert. How many customers do you think you'll have within a week? That's right! A convenience store in the middle of nowhere will cover no-one's needs. And your target audience will look for a similar place to shop near their houses. For example, when you search for convenience stores in Las Vegas, you can see that the majority of them are located around the city center: No matter how cheap your product is, without the right place, you won't make a profit, and your target customers will find other stores to cover their daily needs. To avoid such otherworldly scenarios, always keep accessibility in mind. Can your customers easily find your store? Then you're on the right track! Search engines are also becoming smarter by the day. So, instead of showing them irrelevant results, they will display the ones that will fulfill their search intent and give them fast solutions. 4. The Promotion Mix Finally, the promotion mix includes all your marketing efforts and campaigns to reach your target market and convert them into loyal customers. A successful marketing campaign, either in the form of a billboard, flyers, or a TV commercial, is crucial to increase your sales. Sometimes, getting inspired by some of the best guerilla marketing ideas will even give your efforts a huge boost and excite your audience! Here's an example from Craftsman: What you need to keep in mind, though, is that your promotional mix should always take into account your product and audience. Different products will call for specific promotional techniques. For example, an extravagant marketing campaign will appeal more to a younger audience. An older audience, though, might find it a little too much for them. With these in mind, you are now one step closer to nailing retail marketing. Moving on, let's take a look at your budget and the people you need to make your retail store and retail tactics work. Retail Marketing Budget Today's retail marketing budget is very different from the past. With the rise of digital marketing, retailers have at their disposal more sophisticated means to promote new products. Billboard advertising is still alive. However, with the majority of consumers' having a social media profile, you can't skip social media. According to retail marketing statistics, 47% of retail marketers already plan to increase the use of personalized social media ads. More specifically, platforms like Facebook and Instagram are among the most popular networks that retailers invest in. Why? First of all, Facebook now has over 2. 7 billion monthly active users, which makes it the largest social media network worldwide. The platform also attracts a varied demographic, meaning that a retailer can find and reach their target market in a breeze. Instagram, on the other hand, is famous for its visual-centric content, Instagram influencer marketing, and its younger demographic. It only takes a digital walk around the network to see that department stores like Macy's have embraced Instagram to increase in-store sales: The increasing popularity of social networks makes them the perfect place to promote new products and keep in touch with regular customers. Also, creating a post like this one costs nothing. Nevertheless, organic traffic sometimes needs an extra boost. That's where paid traffic comes in to increase your visibility and conversions. But more on that later on! Now, let's see... The Right Mix of People For Your Retail Store Retail management is no easy feat. If you want to succeed, you need to make sure that you have the right people to help you out. To give you a hand, let's break down the everyday heroes of every successful retail store. Retail Sales Associate (Or your friendly neighborhood Spiderman! ) To scale your business, you need skilled people to offer in-store customers with a fantastic experience. A sales associate will help you with everything your store needs and more. Be it keeping the store clean and organized or helping a customer choose the right size, your sales associate is essential for your retail marketing success. Source Sales associates are necessary when: customers have a hard time locating the right products for them your retail store is big and has a variety of products (e. g. IKEA) promote products restock items and more Salary: Sales associates earn an average of $11. 05 per hour. Retail Customer Service Representative Your customer service rep will work behind the curtains to ensure that your customers receive the best support. Through email, phone, or a live chat service, your representatives will make sure to answer customer queries and solve product-related problems. What's more, with a skilled customer service representative, you'll manage to re-enforce your customer relationships. User experience is crucial for the success of a retail business. So, don't forget to invest in the right people! Source Customer Service representatives are essential to: Solve common customer problems Provide valuable information to customers Act as a mediator between your store and the customer Salary: A retail customer service representative can earn an average of $14. 22 per hour. Retail Store Manager Your retail store manager will be responsible for taking care of daily tasks and managing your employees. Sometimes, your store manager might even need to undertake more complex assignments in your stead. A great manager should make sure that your retail store runs smoothly, monitoring retail sales, and solving complex customer problems. In a nutshell, your store manager needs to be someone trustworthy and skilled enough to fulfill part of your duties and help you run your in-store retail marketing strategy. Source A retail store manager is crucial to: help you run your store more efficiently implement store policies and manage employees collect information, solve problems and promote customer relationships Salary: Retail store managers can earn an average of $15. 21 per hour. Retail Social Media Manager A retail social media manager (SMM) position is relatively new for retail stores. The position emerged after the realization that social media can be a cost-effective retail marketing tool to build brand awareness. A social media manager for retail will be in charge of promoting the company through social media channels, becoming the voice of the brand. What's more, the more experienced your SMM is, the better they will help you come up with new social media marketing strategies and even help you master TikTok marketing for business! Source You need a retail social media manager to: establish an online presence voice your brand on social media increase your brand awareness and boost your retail sales strengthen your word of mouth through engaging or viral content Salary: Social media managers can earn an average of $15. 65 per hour. 9 Effective Retail Marketing Strategies for Your Retail Business Up to now, you found out about retail marketing, the types of outlets, the components of a retail mix, the principles of retail, and your retail budget. Now, let me take you on a different journey! It's time to see how to create a compelling retail marketing strategy that combines both in-store and digital tactics to increase sales and ensure your growth. Let's begin! 1. Leverage the Power of Email Marketing - Digital Strategy Email marketing is part of every successful marketing strategy, including your retail store! Sounds a bit odd? Well, I totally understand what you're thinking. However, when you trade with the digital consumer of 2020 and soon 2021, your retail store needs to keep up modern tactics! Getting started with email marketing can be a little overwhelming. But with the right email marketing software, you can do it (avoiding getting yourself into unnecessary table-flippings)! To start, you need to choose one of the best email marketing services out there. Moosend, for example, is an excellent option for email marketing newbies since it has an easy-to-use interface and a lengthy free trial to learn the ropes without any upfront investment. You can create a free account and test email marketing out with unlimited emails for up to 1,000 subscribers. How cool is that? When you get the hang of it, it's time to create your new retail and email marketing campaign! Creating an Email Marketing Campaign for Retail If you're still wondering why you need email marketing in your retail marketing strategy, I got two words for you: more sales! Special sales occasions like Black Friday and Cyber Monday are retail goldmines! But how can you compete with all those eCommerce stores? Well, here's an example from Bed Bath & Beyond: Subject line: Not a drill! LAST CHANCE for 20% off entire purchase online and in-store! With this email campaign, the retailer targeted Black Friday buyers both online and in-store, maximizing its sales reach. It doesn't take advanced rocket science skills to come up with similar campaigns for your retail store. After all, a holiday campaign should have the following: An attractive subject line (make sure to test those with our awesome subject line tester, Refine! ) Elegant visuals to grab customers' attention and boost clicks A call to action that stands out A value proposition to die for With all these, you can design a simple yet effective email campaign to nail retail marketing in a breeze. Now, you may ask: "But what if it isn't a special occasion? Then what? " Well, dear retailer, apart from creating newsletters, you can craft unique sales campaigns for your audience! How does a Black Friday sale in July sound? Gorgeous, right? Leesa's Drip Campaign Example Is it a bird? Is it a plane? No, silly! It's just a drip campaign! Drip campaigns are a series of emails sent to your subscribers at specific times and dates. You can set up your drip campaigns through marketing automation to run your retail email marketing on autopilot. In Leesa's case, a drip campaign and a creative idea are all it takes to start a sales revolution! Subject line: IT'S HAPPENING The Black Friday in July Sale is on NOW! This is by far one of my favorite drip campaigns out there! Like Leesa, you can create equally impressive campaigns to promote your sales. Not only that, but you can design a campaign to incentivize your subscribers to visit your store by organizing and promoting an event. Just don't forget to add a map or a "Find a store" section in your emails to let your audience know where to find you! The possibilities are endless when you marry retail marketing with email marketing! If you want to learn how Leesa targets its customers with a drip series, make sure to check our best drip campaign examples! You won't be disappointed! And before we move on to our next strategy, take a look at some of the best email campaign types you can use for your retail marketing. Best Email Campaigns for Retailers The crème de la crème of email campaigns for retailers is here! Apart from your newsletters, which you can easily create by selecting one of Moosend's responsive newsletter templates, you can increase your digital and foot traffic by creating: unique coupon and discount campaigns in-store events emails secret sales on your website or your physical stores new product launch emails campaigns to celebrate milestones (loyalty points collection, free items, etc. ) 2. Create an Attractive Storefront - In-store Strategy Want to make a strong impression? Then an appealing storefront is all you need! Successful retail stores have long invested in their storefronts to excite their target audience and make them step inside. When they do, you've already won half the battle. Converting them, though, requires the successful collaboration of your sales associates, your products, and your potential shopper's intent. That's no easy task since it will require excellent timing! Nevertheless, investing in a beautiful storefront will motivate potential customers to check your store. I won't lie; I'm a fan of ordering things online, mostly books. But when I saw this store one fine morning on my way to Starbucks, I had to check it out: That's the storefront of Livraria Lello, one of the most famous bookstores in Porto. Trust me. This isn't your typical Barnes & Noble! Nevertheless, the storefront isn't the only thing that made me skip my morning cup of coffee. When your storefront has the right amount of intrigue, all you need is the proper store layout to make your customers stay. For me, Livraria Lello's combination was every bookworm's dream come true: The Harry Potter vibe is everywhere (and yes, I left the store after hours with a bag full of books)! To sum it up, make sure to create an impressive storefront that will work in tandem with your store's layout. As visual creatures, consumers love everything unique and intriguing. Your storefront is the first touchpoint for your audience. So, if you want your retail marketing strategy to work, don't invest in plain designs! 3. Promote your Retail Store on Social Media - Digital Strategy Promoting your business online starts with good old content marketing! Which means you need to think, what does my audience like to see? Is it an excellent video featuring my new products? A behind-the-scenes clip? A guide? Or something else? When you find that out, you need a way to show it to your target audience. And what's better (and free) than your social media accounts? Nada! I talked about the value of promoting your retail business online through social media. Now, let's see more about organic and paid social traffic! Promote Using your Social Media Content Do you know what Tiffany & Co, Macy's, Kohl's, and Wendy's have in common? An Instagram profile with millions of followers! Whether you have an online storefront for your retail business or not, you can leverage your social profiles to increase your retail sales. What you need is a beautiful Instagram bio and a link back to your website. For retailer Tiffany & Co, using Instagram marketing to increase retail sales is a regular retail marketing tactic for the brand: The retailer uses its profile to link to a birthday gift guide that gives new customers and loyal shoppers a new twist to the classic shopping guide experience. With 11. 5m followers, the brand sure knows how to engage with its followers, increasing both in-store and eCommerce sales. Of course, there's more to it than simply adding a link to your Instagram bio. The ace in your retail sleeve is the cross-promotion of your retail store. So, if you create something like Covet did, why not post it on Instagram to get those likes and promote your store like a retail boss? Funny? Yes! Perfectly satisfies users' love for memes? Absolutely! Shows potential customers where your physical store is? Hell yeah! Promote with Facebook Ads Sometimes your organic traffic endeavors are not enough to hit your retail store goals. So, mastering the art of Facebook lead ads will allow you to generate additional leads and boost your retail sales. Here's a simple table with the average Facebook advertising cost: Source As you can see, the average cost-per-click (CPC) is about $0. 97. To get a little more specific, for the retail industry, the average CPC comes to $0. 70, which is lower compared to other industries. In the following example, the famous retailer H&M leverages Facebook conversion ads to promote new products: More specifically, the clothing retailer opts for a simple carousel Facebook ad. This ad format enables the brand to demonstrate new products and catch the interest of numerous customers. Simple as that! Promote with Instagram Ads Compared to Facebook ads, Instagram ads range between $0. 20-$2. 00. In a not-so-unexpected plot twist, statistics show that 29% of retail marketers highlighted that Instagram is the social media network where they spend the most. Source Instagram ads are a little more complicated than Facebook. What I mean is that the cost can vary depending on: Bid amount Your competitors Target audience relevancy score Estimated engagement and actions taken by users Special criteria (holidays, industry, etc. ) While Instagram ads can devour a large portion of your retail marketing budget, they can efficiently help you promote a specific product to your target audience. And, of course, H&M couldn't be absent from Instagram with another 10-picture carousel: While Facebook and Instagram are the most prominent social network to run your ads magic, based on your audience, you can also leverage other platforms for better results. For instance, you can get yourself into Twitter or LinkedIn ads to increase your reach and get more retail sales in a breeze. 4. Reward your Customer through a Loyalty Program - Mixed Strategy To paraphrase the Godfather, "Customer, I am honored and grateful that you came to our retail store. Since you pledged your loyalty, here's a reward! " I might have overdone it a little bit. But you get the point! For retail marketing, having regular customers will help you reach your goals faster and ensure a steady flow of cash. But to get from potential customers to loyal customers, you need the right motivation! That's where your loyalty program comes in to save the day! A retail loyalty program usually starts at your store when your cashier informs your buyers that they can collect points for every new purchase. The promise of a fantastic discount or free item is what makes customers sign up for a loyalty card. Rewarding your customers' loyalty will ultimately drive them back to you. However, that's not the only thing you can do with your loyalty program. When your customers sign up, they offer you their email address, mobile phone number, and address. The Body Shop, for instance, send me this email after I signed up for a loyalty card at their store: So, now the brand has my email, and they can send me all sorts of promotional campaigns to get me back to their store. Not only that, but the Body Shop can also send me product catalogs through the mail and even target me with special in-store offers through SMS. And all these by signing up for a loyalty card! Hot tip: Your retailing marketing efforts should focus on offering your customers a seamless experience across all channels. So, an omnichannel loyalty program will give customers better experiences and more reason to interact with your store. 5. Improve your Store with Customer Feedback - Mixed Strategy Your retail store might look perfect, but that doesn't mean that there isn't room for improvement. As a retail store owner, your perspective is sometimes different from your target audience. That's how potential issues can arise. And you most definitely don't need that. The best way to improve your mortar store is through a customer feedback system. Customers love it when they become part of the process. So, letting them share their opinion will offer instant gratification and give you valuable insight. For your retail store, this feedback will help you improve user experience and rethink your retail marketing approach. For Dufry, a simple customer feedback machine is all you need to take the hassle out of feedback collection: While simple and effective, you can always leverage your email campaigns to ask for more detailed feedback and offer a reward. Just make sure to have already collected your customers' email addresses beforehand! You can do that through your loyalty program (wink wink) or a newsletter signup form when they visit your website! 6. Plan In-Store Events - Mixed Strategy What differentiates retail from eCommerce is the ability to organize in-store events for your customers! As we said, customers love becoming part of the process. So, inviting them to an exclusive event will both excite them and give your brand image a considerable boost. Hosting an event, though, is not an easy task. You first need to determine what sort of event it will be. If it's a new product launch, you need to plan all the details to provide your customers with a fantastic experience that'll translate to sales. Giving free samples of your product is an excellent idea. But why play it safe when you can go big? That's what Morphe probably thought when they planned their new store expansion event in Canada back in 2019. The brand joined forces with beauty YouTuber and make-up artist James Charles. The result? Well, the shopping mall had to close down as 10. 000 fans showed up to attend the event! Source Attendance was so great that they had to close down the shopping mall. While that happened, Morphe had already achieved its goal: by inviting James Charles, they created hype 10. 000 people took pictures/videos and posted it on social media using relevant hashtags, captions, and the store's physical location the event went viral, increasing Morphe's brand awareness If you ask me, that's retail marketing at its finest! And speaking of influencers... 7. Get on the Influencer Train - Digital Strategy Instagram influencer marketing is so hot right now! And why shouldn' it? People love Instagram. They follow a ton of influencers and even try the things these influencers recommend. When you think about your retail store, though, you are a little skeptical about it. Well, don't be! Influencer marketing either on Instagram, Facebook, and so on, will give you the means to promote your retail store effectively. In a nutshell, collaborating with influencers is the perfect way to boost your brand awareness and generate both digital and foot traffic to your store. When it comes to choosing the right partners, you can choose between: Macro-influencers - Big names with massive audiences. Collabs with macro-influencers are usually more expensive and less personal. Micro-influencers - Smaller audiences and reasonable prices. Micro-influencers win due to their close bonds with their audiences. Nano-influencers - Despite their tiny audiences, nano-influencers treat their followers like family, which means more engagement and greater conversion rates. In the following example, you can see how Primark leverages the power of influencers to boost retail sales: Don't listen to those telling you that you can't infuse your retail marketing strategy with influencers. With the right partnerships, you can increase your brand awareness, sales, and get your retail store to higher heights. Of course, collaborating with influencers isn't the only thing you can do. So, how does collaborating with other stores in your area sound? 8. Establish Meaningful Partnerships - In-store Strategy Retail marketing is all about getting smart with your tactics to reach your retail goals. In the previous section, we saw how you could use the power of internet personas to build your brand. But how about collaborating with the people around you? Getting in touch with other local retailers will allow you to promote your store, especially when you are new in retail. For example, partnering with a store that has the same target audience will give your business a considerable boost. All it takes is to sit down with your partners and come to a promotional agreement that will benefit both of you. With the right partnerships, you'll get to a new level of retail promotion. For retail giants like Disney and Target, their collaboration is a prime example of retail partnerships done right: Source For Disney's audience, Target allowed them to buy Disney-store exclusive items and boost sales. For Target's audience, Disney's popularity meant that customers visiting their store for specific products would spend more time around the store, resulting in more sales. What a day to be alive in retail marketing town! 9. Take Advantage of Google Shopping - Digital Strategy Last but not least, we have good old Google Shopping! The service allows consumers to check products from online and local businesses, compare them, and buy the ones that suit their needs. For retailers, listing your products on Google Shopping will expose your brand to millions of people. Especially if you have a newer retail store that's... --- ### The Ultimate Guide to Affiliate Marketing > Want to tap into a million dollar industry? Learn everything about affiliate marketing and make your passive income dreams come true! - Published: 2020-09-11 - Modified: 2025-04-29 - URL: https://moosend.com/blog/affiliate-marketing/ - Categories: Affiliate Marketing - Tags: Affiliate Marketing - Levels: Beginner Most people out there believe that passive income is an elusive dream. What if I told you that you can make this dream come true with affiliate marketing? Making money even while you sleep doesn’t sound that bad in my book. You probably believe that this cannot possibly be true. That there’s a catch somewhere along the lines! Let me assure you. There’s no catch. Affiliate marketing is one of the most powerful ways to generate an income online. This is why I’ve created this guide to explain everything about affiliate marketing and put you on the fast track to becoming a full-fledged affiliate marketer. What is Affiliate Marketing? Affiliate marketing is a sales model in which a company pays a commission to an individual or company in order to promote its products. In simple terms, you become a representative of the company. You help the company make a sale and the company rewards you for it. The whole concept is based on revenue sharing. A company that has a product offers incentives to promoters in order to make the product known and refer it to others. If the affiliates succeed in their marketing efforts, the company rewards them with a share of the profits. Everybody wins! There is a reason why affiliate marketing is a lucrative revenue stream, though! It is because affiliates can sign up for various affiliate marketing programs and earn commissions from all of them. In essence, they have the freedom to promote products from many different companies in contrast to a typical salesperson. So, the sky's the limit to your earning potential! The more you sell, the more you are gonna earn. How Does Affiliate Marketing Work? It’s simple really to understand the “mechanics” of affiliate marketing. Initially, the product seller or merchant creates an affiliate program and specifies the commission type and rate of that program. Then, the merchant provides a unique link to each affiliate in order to be able to track who made the sale happen. If someone clicks that link on the affiliate’s blog, website, or social media, a cookie is stored on their device. The purpose of this “affiliate cookie” is twofold. Allow the merchant to link the sale to the right person-affiliate Enable the affiliate to be paid even if the buyer delays the purchase of the product, by having an expiration date Let me give you an example. You’ve watched a video of Pewdiepie and clicked on his affiliate link about NordVPN. You checked the product out but you didn’t buy it. A cookie is stored on your computer. A few days later you visit NordVPN again and actually buy the product. Pewdiepie will still get his commission because of the 30 days cookie duration policy of NordVPN. Why Become An Affiliate Marketer? Now that you know what affiliate marketing is and how it works, it’s time to explore the advantages it has. It is a business model that offers significant benefits, especially for the affiliates (i. e. you). The most important are listed below: Convenience & flexibility The first thing you need to consider is the ease of affiliate marketing. Your part of the job is to educate the customers and sell the product. You don’t need to stress over making the product, keeping stock, or even providing customer support. All thanks to the affiliate marketing structure, after you link the seller with the customer your job ends there. What’s more, you are free from company restrictions or regulations, since you’re practically a freelancer. This allows you to: set your own goals determine the hours you work diversify your portfolio according to your tastes For example, by focusing on affiliate products that interest you, you’re going to be more authentic and build trust with your audience. Low risk Most affiliate marketing programs are free to join, so you don’t need to worry about pouring your savings into this venture. Practically, this means that you can start earning money by promoting an established affiliate product with zero upfront investment. Moreover, by choosing appropriate marketing methods (e. g. blogging, SEO) you can keep costs to a minimum. So, your most important investment is going to be your time! Passive income Affiliate marketing offers passive income potential depending on how you market your affiliate programs. A staggering 76% of affiliates feel that the simplicity of generating affiliate marketing revenue is the greatest benefit of this scheme. In a “regular” job you would need to be at work to make money. But this doesn’t apply to affiliate marketing. By investing a set amount of time in an affiliate campaign, you will see a continuous return since customers will be buying the product long after. What’s more, you can strategically choose to join high-paying affiliate programs. This will allow you to have a steady stream of income, providing that you put in the hours to bring traffic to the platform you’re marketing from. Work from home Another benefit of affiliate marketing is the ability to work from home. If you find yourself bored with going to the office every day, this is the ideal solution. The only thing you need is a stable Internet connection. Why stress yourself with supervisors, when you can launch your campaigns from the comfort of your home and receive revenue for it? Performance-based rewards This is another big difference between a “regular” job and being an affiliate marketer. With affiliate marketing, your earnings are not flat. They depend purely on your performance. By improving your reviewing skillset, writing engaging content, and most importantly building trust with your audience, you will gradually see your checks getting bigger! So the more you “mature” into affiliate marketing, the more you are going to earn. And in all honesty, who doesn’t like getting paid the amount of money he deserves for his hard work and dedication? SEO benefits Last but not least, in the era of digital marketing, you have a powerful companion that you would be wise to utilize. Search engines, that is. By doing the following 3 things, you can bring a whole lot of organic traffic to your blog or site without paying a single dollar! Keyword research Link building On-page SEO Since people naturally look for information online, ranking high in Google will definitely boost your affiliate sales. Pro tip: To maintain this traffic and establish a relationship with your audience, you need to tap into email marketing and build an email list of subscribers. How To Become an Affiliate Marketer? Now that we’ve explored the theoretical stuff, it’s time for a step-by-step guide on how to actually become a successful affiliate marketer. 1. Select a platform There are various platforms to select from in order to begin your affiliate marketing journey. The first one is a blog. Blogs are generally easy to create as well as cheap. The best part is that due to their popularity, there are numerous tutorials and how-tos online that will perfectly depict how you should get started. They are suited for people who want to write product reviews, comparisons, etc in a more professional way if you ask me. The typical cost of running a blog is a few dollars, depending on the hosting provider. Once you start your blog, don’t forget to optimize your content in order to rank higher. Another platform is Youtube. The ultimate advantage of a Youtube channel is that you create and upload content for free. Thus, it is ideal for the majority of people. Include your affiliate links in the description and as always optimize your videos for SEO. Here is an example of an affiliate review video. Kai W manages to create energetic and authentic reviews of Canon products while being on the streets of London. He sure knows how to captivate his audience! The last platform that I’ll mention is Instagram. Instagram’s highly-active community will allow you to grow fast and promote your links to more and more people. Usually, an affiliate profile looks like this: Source Now something that you need to be careful with. Whichever platform you may choose to utilize, be sure to disclose the fact that the links you’re providing are affiliate links. This is uber-important since the Federal Trade Commission (FTC) dictates that endorsements resulting in affiliate income must be transparent and not misleading. Therefore: If you use a blog, include this information at the bottom of your page or create a standalone page Source On Youtube, disclose it in the description. Source On Instagram, it’s pretty obvious sometimes as we saw in the example above. However, you can include #ad or #sponsored in your descriptions to be extra clear. 2. Decide on your niche The next important step is to find your niche. And let’s face it, it’s not as easy as it sounds. Why? Because of the competition. According to statistics, the number of bloggers in the United States is bound to reach 31. 7 million users in 2020. The most popular advice for success is niching down. By narrowing it down to a topic focusing on a specific category, you can attract a more focused audience. This could be particularly helpful in ranking higher in search engines. For example, choosing the topic of “marketing” is enormously broad. It would be a better idea to target “social media marketing” which is more specific. This advice is solid and it can definitely lead you to successful affiliate marketing. I would suggest however to keep one more thing in mind, especially if you’re going to be the one creating the content. Choose something that you’re passionate about! The combination of both your passion and expertise on the topic will surely get people excited. In this way, you’ll be authentically promoting products that your audience will be intrigued to buy. Not to mention that doing something you have a passion for will allow you to “endure” in case of difficulties. In case you choose to outsource your content, employ the expertise of seasoned professionals in the niche. This will ensure that the content is of high quality. 3. Find and join an affiliate program There are various programs to choose from. A simple categorization into types would be: Low-paying programs with mass appeal: usually have to do with products of relatively low value, such as a console game. An example of such a program is Amazon’s affiliate program. High-paying programs with a limited pool of potential customers: programs with more competition in most cases relating to niche products. A program like this is Moosend’s Affiliate Program. Programs with high payouts and mass appeal: programs for more advanced affiliate marketers, since they mostly attract seasoned marketers with big budgets. A good example is the American Express affiliate program. But where can I find all these programs? The answer is simple. With a Google search! Or even better. By joining an affiliate network or platform. Think of affiliate networks as mediators between merchants and affiliate marketers, aiming to help them both earn more money. Here is a list of the most popular ones: ShareASale CJ Affiliate (formerly Commission Junction) Clickbank Awin FlexOffers Using an affiliate network will help you select which products to promote since they provide insightful data on how well a product sells. And believe me! Making data-driven decisions instead of “gut-oriented” ones will positively impact your affiliate strategy. You could also try and approach companies whose products you wish to promote, even if they don’t seem to have an affiliate program. You may be surprised with the answer you’re gonna get! They might be more than happy to make a partnership with you. As for the program selection, it will mostly depend on your niche and expertise level. A general rule of thumb is that if you’re targeting consumers, you should start with low-paying high-volume programs. And if you’re targeting a business audience, then high-paying programs relating to software or web-hosting solutions for example, are your ideal ones. 4. Create quality content The next step in the process is to create high-quality content that will “house” your affiliate links in a natural rather than enforced way. There are various types of content to create, with the most popular being blogs and videos. If you’re new to content marketing, here is an essential content marketing guide to get you started. How much content do you need? 5 quality pieces should do the job for starters. Now the best way to approach content creation is to make sure that your content resolves the visitor’s pain points. You’ll need to place your affiliate links where they’re likely to receive maximum exposure. A good strategy would be to promote the affiliate products early in your content, where your audience’s attention is peaking. This helps in increasing the odds of your affiliate links getting clicked. Let’s make an example that illustrates the point. If you’re writing on a blog, you should promote the affiliate product within the first quarter of the post. As for videos, doing it within the first minute should be enough. Source A final word of advice: If you’re going for product reviews and your budget allows it, actually buy the product too. People will appreciate the authenticity and in-depthness of your reviews! Pro tip: It may be wise to utilize an affiliate tracking plugin, which allows you to organize, track, and shorten your links. This will save you from a lot of hassle down the line. A good example of such a tool is PrettyLinks. 5. Generate traffic and build your audience You’ve created your content all right. Now it’s time to get people to see it and click your links. There are numerous strategies to attract traffic. Search engine optimization We’ve mentioned SEO in the previous section so you must remember that it’s critical in acquiring organic traffic. How? By targeting specific keywords that people are searching for and creating content around those topics will help you get consistent traffic. Always invest time in link building, in the form of blog posting, for example, to increase your search engine rankings. The next strategy helps grow and maintain all this traffic. Build an email list Email is considered as being one of the best marketing channels to this day. This is because it allows you to reach your audience as well as keep them coming back for more if used smartly. To build your list you have to persuade your audience to provide their email address. How? By giving them something valuable. This can be achieved with the use of various forms such as pop-ups that are triggered when you scroll down the page or try to exit it. Here is an example of a form triggered by the user’s exit intent. By providing your email address, Adam Enfroy gives you a free course, a WordPress blog launch checklist, and other useful stuff. It is essential to keep your audience engaged. So you should send them frequent updates, once a week ideally. Quality content along with an interesting newsletter is key to a successful online marketing strategy. Fortunately, there are tools that allow you to manage your list, automate your emails to your subscribers as well as create cool forms. One of them is Moosend’s email marketing and marketing automation service. But that’s not all to how to generate traffic! Paid traffic Once your affiliate marketing business gets going, you can start using Pay-per-Click (PPC) ads. Paid advertising has the benefit that once you start paying, traffic follows. Of course, in this model you only have to pay if somebody clicks on your ad. This does not guarantee, though, that your affiliate link will get clicked. It is also a great strategy if you’re into high-paying affiliate programs. However, be advised that this is not a good idea if you’re completely new or have no budget to run it. If you have a way of making your money back, go for it! Things to consider Promotion is one thing. However, there are things to consider if you want to stand the best chance of getting your affiliate links clicked. For starters, link positioning is critical. You should opt to put your links early on because people rarely scroll to the bottom of the page. But if you clutter your introduction with linked words, then your content will look unfriendly and spammy. So you need to keep a fine balance. Finally, there is an art behind “touching-up” your links to be more eye-catching. Masking them behind a vivid call-to-action, in the form of a button let’s say, will attract the visitors’ attention and make your content easier to skim through. This is an example from Wirecutter in which you can see an affiliate link turned into an eye-friendly button. 6. Convert clicks into sales For the affiliate marketer to get paid, two conversions need to happen. This first one is the click on the product’s page. Here the affiliate marketer has absolute control over it. The other one is the actual purchase of the product by the visitor. Here unfortunately only the merchant has control over it so the conversion rates can’t be manipulated by you. This is the reason why you need to find merchants with affiliate programs that evidently convert well. How to do this? By looking at public income reports. Bloggers usually share these data that reveal how much they earn from their affiliate deals. If information about affiliate programs is scarce, you can also inquire and learn specifics, in order to decide if they’re worth promoting. Finally, you have your “gut” feeling. If a product or program feels “sketchy”, or you would never refer it to a friend or family member, then you’re better off not promoting it. How to Choose The Best Affiliate Program? Whether affiliate marketing is an alternative revenue stream or your main source of income, it’s crucial to select quality affiliate programs. Evidently, 76% of new affiliate marketers fail to make money from affiliate marketing simply because they choose the wrong products to promote. Worry not, though. In the following lines, I will present some key factors that help you identify the best affiliate programs for you (and your audience of course! ) Commission amount This is probably the most important factor in every beginner affiliate marketer’s mind. And why shouldn’t it? The more a program pays, the better for you. But keep in mind that selling a product with a high price is much more difficult than selling a cheap one. So don’t obsess over it! Commission type There are 2 types of commissions, flat and recurring ones. In the flat commission model, the company pays you one time for the sale. This model is more common for physical products. Rates can vary from 10% up to 100% of the product’s value. In recurring commissions, things differ a little. Every time a customer uses the product or renews his subscription, you earn a commission. So broadly speaking, you get recurring payments. This type of commission is usually found in SaaS companies. My suggestion would be to prefer a healthy combination of both types in order to achieve a kind of sustainable income. Cookie lifetime How long does the cookie stored in the visitor’s device last? 1-day, 1-week, 1 year? You definitely need to know because it does play a role in maximizing your affiliate efforts. Amazon Associates program, for example, offers a 24-hour cookie window. If the customer buys from your link within that time frame, you get your commission. Niche relevancy Is the product or service relevant to your audience? Does it solve any of their problems? Or you’re just selling it due to its high-commissions? I hope it’s plain as day that the most important part of your blog or channel is the audience. Without them, there can be no sales, hence no affiliate commissions. Payment specifics Do you need to provide a bank account to receive the money? Can you get it via PayPal or a check? "When you make the decision of how to receive your well-earned affiliate money, you should also make sure that your bank account accepts the currency used by the affiliate program. Most of the time, you'll have programs paying in USD but there are also exceptions. " Max Benz, Founder at BankingGeek If it’s a recurring model, when do you get paid? Every month, every quarter? All these matter. Finally, it’s good to know if the program you aim for has a minimum payout. For example, if a product has a minimum payout of $1000 and the typical commission is $10, it might be too difficult to achieve without a solid audience. Assets Does the program offer any resources, such as banners, coupons, etc to help you achieve conversions? Or they just give you a text link to promote? Affiliates tend to value such resources since they earn most of their commissions through assets. Refunds Suppose a customer buys a product from your link and some time after he requests a refund. What happens with your commission? Are you “insured”? This is also connected to choosing trustworthy products to minimize the chance of such scenarios. Promotion and Conversion rates What’s the strategy on the vendor’s side in order to encourage the sale? Do they capture the visitors’ attention with an engaging video or they just use a mundane landing page? If there’s no real effort to “secure” the sale, then the product will have poor conversion rates. And believe it or not, products that convert well are better even if their commission amount is low. Competition Last but not least, the competition you face in terms of how many people are promoting the product. If you’re new and the program you like seems saturated, then maybe you should choose another one. Established brands are definitely a go-to especially if they have high sales quantity, but also consider newer programs looking for affiliate partners to enlist. Best Affiliate Programs Per Industry There is a plethora of competing products or services in every industry, so it is kinda tiresome to find the affiliate program that really stands out. Thankfully, I’ve hand-picked the best affiliate programs out there to help you out! Let’s take a look. Affiliate Program Commission Rate Commission Type Sign Up Email Marketing Moosend up to 40% Recurring Click here E-commerce BigCommerce 200% Flat Click here Web hosting Bluehost $65-130 Flat Click here Social media marketing SocialPilot 30% Recurring Click here Online courses Teachable 30% Recurring Click here Web page builder Wix $100 Flat Click here VPN NordVPN 40% Flat Click here Best Affiliate Networks As I said before, affiliate networks are very useful when it comes to making data-driven decisions about which program to promote and not picking one “blindly”. Therefore, finding the network that best suits your needs is of the utmost importance. Below you can see a concise table that sums up some of the most popular and established affiliate networks to date. Network Programs Niches Fees Registration ShareASale 6916 fashion, home and garden, food and drink, fitness, software No fee Click here Clickbank 21562 digital products, self-help, health and fitness, games No fee Click here CJ Affiliate 3000+ online retail, digital products, software No fee Click here Awin 14600 retail, finance, telecommunication, travel, home, beauty $5 Click here Rakuten Affiliate Network Around 1000 physical products, retail No fee Click here FlexOffers 12000+ electronics, automotive, entertainment, lifestyle, business No fee Click here Conclusion So now you know what it takes to become a successful affiliate marketer. As you can see, the possibility of passive income is real, but you shouldn’t rush and quit your 9-5 job. Instead of waiting for the miracle to happen, invest time in building your blog or channel, make smart choices, and have patience. Soon your affiliate sales will start increasing and you’ll be generating a decent amount of money. But most importantly, you’ll be reaping the rewards of YOUR efforts! --- ### 20 Best Email Subject Lines For More Clicks [Categorized] > Get inspired with 20 of the best email subject line examples from real companies, including welcome emails, abandoned carts, sales and more. - Published: 2020-09-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/email-subject-lines/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Advanced, Beginner, Intermediate The good thing with getting tons of emails is that among them you can find some of the best email subject lines to refresh your own. So instead of complaining about my chaotic inbox every morning, I decided to spread some inspiration and share with you some of the best ways a single line can increase your open rates before you can say “send. ” So here we go again. Another crazy ride in Sophie's inbox. I'm sure you've missed that. Tips For Crafting The Perfect Subject Line I'm sure many of you spend a lot of time creating amazing content for your email. But what about your subject lines? You might think it's just a line, but it's a powerful one that can help you boost email open rates, and get your message in front of the right people. So before taking notes from these top-notch subject lines, there are a few things to know. Your readers want to scan through their inbox quickly. And they do. Make sure your subject lines don't get cut short. Matchy-matchy is the absolute trend this year. Make sure your subject line's tone is in line with your brand voice. Having a recognizable style will go a long way. Keep your audience and campaign goals in mind. They will determine what info your subject line should include. It's always a good idea to personalize your subject lines. It's a strategy shown to increase open rates and works well with a wide variety of email marketing campaigns. Oh, and one last tip. Before hitting that send button see predictions on how your subject line will perform with the help of our amazing subject line tester, Refine! And now for the main course! Welcome Email Subject Lines You don’t need me to tell you how important welcome emails are for any email marketing campaign. But just in case you need me to, let me tell you that the average open rate for a welcome email is 82%. It’s a valuable marketing strategy and one that can bring you tons of leads. So a welcome email subject line is one you should pay extra attention to. 1. Tattly Subject Line: Welcome! Here's your discount code! Why it works: Let’s be honest. A lot of people subscribe hoping to get a good deal. And it’s totally fine. It’s an effective email marketing strategy to foster customer loyalty and raise your profits so taking advantage of it in your email subject line is a great practice. Tattly makes use of this powerful weapon by “promoting” their discount code in their welcome email subject line. This way the brand invokes its subscribers’ love for shopping even before they open the email and at the same time it makes them feel important and like they are invited to a warm place they belong. The Email: 2. Blu Dot Subject Line: Darn glad to meet you. Why it works: Of course, you don’t need to offer a discount in order to boost your open rates. A friendly email subject line can go a long way towards making your newsletter more “open-worthy. ” Blu Dot welcomes new email subscribers with a warm subject line, relying on a conversationalist tone to attract them and make them open their email. The more human your subject line looks, the more relatable it becomes to users. Oh, and I would also suggest using personalization to take your new subscribers by surprise and put a smile on their faces! The Email: Abandoned Cart The second most important category of email campaigns, the abandoned cart email is something eCommerce can’t do without. It’s a super-effective way to help you win back those so-called “lost” sales since abandoned cart emails have an open rate of 41. 18%. 3. Cratejoy Subject Line: Don't miss out - complete your order today! Why it works: FOMO (Fear of missing out) is a common technique for both some of the best email subject lines and email content. In fact, it’s such a great technique that, according to Trustpulse, 60% of people make purchases because of it, mostly within 24 hours. Cratejoy uses it here to motivate its customers to open their email and see what they’re missing with a short subject line straight to the point. Introducing a little FOMO without being too pushy is a great practice and just enough to make the customer interested again. The Email: 4. The Kooples Subject Line: Still thinking about it? Why it works: One of the best email subject lines, this one works without looking too desperate or salesy. The Kooples create a good email subject line by choosing an abandoned cart subject line that asks a question. And why is this so great? Because questions push customers to think about the answers. If they are unsure about the answer, they will open the email to think about it some more. Simple as that! The Email: Discount reminder A discount reminder is a type of follow-up email that drives your subscribers to make their first or next purchase. Just like the call to action in the body of the email, the subject line must be loud and clear if you want to score the highest open rates. 5. Forever 21 Subject Line: Say goodbye to code: MOREPLZ! Why it works: It’s a fact, customers love discounts. And if they’re not using them, it’s probably because they somehow forgot about them. So be a darling and encourage your subscribers to open the email and make use of the discount code you offered them a few days ago by leveraging FOMO. Yes. Again. It’s that effective. Plus, the clever wording in this Forever 21 subject line in combination with an emoji is attention-grabbing and stands out in a sea of unopened emails. I find Emojipedia very handy and inspiring for picking the right emoji every time. If not sure whether emojis are right for your campaigns, the best way to know is to a/b test your subject lines, with and without emojis. The Email: Last chance Last-minute conversions are real! With a spark of urgency, these email marketing campaigns can encourage your subscribers to act ASAP. And it all begins with the right subject line. are using to get those last-minute conversions 6. Sigma Subject Line: ONLY 1 DAY LEFT to save 30% Why it works: There are certain words that do what “open sesame” did in the story of Ali Baba. They open closed doors! Sigma uses a combination of powerful words to browbeat its subscribers into opening emails and taking action right away. Follow their example to show a sense of urgency with a deadline that reminds people of the limited time left and encourage them to take advantage of your last-minute deal ASAP! According to Phrasee, a company that uses artificial intelligence in language generation for marketing copy, highlighting a sense of urgency can drive people to act. Some of the most effective words for injecting urgency in a subject line are: Still time, Limited time, Expiring, Last Day, and Last Chance. The Email: Engagement Achieving engagement with email marketing is one of the biggest challenges a marketer faces. But it's a vital step towards building a strong, lasting relationship with prospects and customers and building a strong company name. While content marketing here offers a wide range of different things you can include in your marketing strategy, subject lines have the first say. 7. Designmodo Subject Line: How can we help you? Why it works: Designmodo is a platform that helps users create websites and newsletters. And we all know how it is with SaaS companies. You can sign up and then leave it there because you simply don’t know what to do next. One reason I included this among the best email subject lines is that it is short and sweet. Don’t overdo it by trying to squeeze in your subject line all the information your newsletter includes. And remember that they don’t work well with all mobile devices. Backlinko founder Brian Dean says subject lines which on average do not exceed 16 characters have significantly higher email open rates. With this subject line, the brand delivers value and convinces the reader that this email has something they want. By offering their help and reminding subscribers that they are there for them they give them the chance to enter and explore without being pushy. The Email: 8. Grammarly Subject Line: Productivity level: legendary. Why it works: Honestly, I didn’t know which subject line to choose for this post. I have a huge crush for Grammarly’s email marketing because their approach is so unique, fresh, and motivating that it’s always a pleasure to receive their emails. This particular subject line is part of their “insight emails”, sent to all users every week showing their usage statistics and progress with Grammarly. It engages users in an upbeat and positive way, using friendly, casual language and creating a sense of curiosity while also showing they care for their subscribers. A stellar example among the best email subject lines for sure. The Email: Re-engagement Looking to woo your inactive subscribers with an email marketing campaign? Clever you! Turning an inactive subscriber into a customer is 5 times cheaper than acquiring a brand new customer, so why miss the chance? All you need is to give them a subject line that rocks. 9. Appcues Subject Line: Appcues just got a whole lot more measurable Why it works: Including a benefit in your subject line is a great way to urge your recipients to open your email, but I bet you already know that as a digital marketer! Appcues, with this great email subject line, plays the “new product” card, smartly connecting a new feature of theirs with their re-engagement campaign in order to reach those audiences that probably wanted something more from the brand. It’s a great subject line strategy especially effective with professionals looking to solve problems and are willing to explore new options that will benefit their business. Don’t know what the most effective words for displaying benefits are? Check out the results of a study conducted by Return Path, a global data, and marketing firm. The Email: 10. Hers Subject Line: finish your online visit. these women did. Why it works: Actionable words are always a great way to win back lost subscribers and increase your open rates. This subject line by the shop hers uses strong words that entice action and urge the reader to give the brand another chance. At the same time, it addresses distracted subscribers that simply could have forgotten why they visited the website in the first place, giving them a gentle push to move on. The second sentence makes this subject line even more powerful by creating a sense of curiosity and a feeling that the reader can relate to the brand’s audience. The Email: New Product Don’t rethink your whole value proposition just because you have inactive subscribers. The reality is that all subscribers get distracted. Their inboxes are flooded with dozens or perhaps hundreds of other emails and promotions. With so many companies reaching out to them, they simply could have forgotten why they signed up for your email list in the first place. 11. Deciem Subject Line: Say Hello to Hylamide. Why it works: Another company I love receiving emails from, Deciem is a straight-A student when it comes to branding. As simple and cool as its products, this subject line is a great example of how minimalism sometimes is the best way to go. No bells and whistles here, just a straightforward line that says exactly what it has to say, just the way it suits the brand. Oh, and yes, that full stop at the end is the extra touch that makes a whole world of difference. The Email: 12. Cocunut Subject Line: NEW PRODUCT Magic for your hair! Why it works: Everyone loves new products from their favorite brands. And if it’s something that makes their life easier, well that’s just the perfect combo! Cocunut introduces its product by using the most simple and eye-catching words you can use in an email subject line. And they take it one step further by notifying their customers on how this new product will help them solve a pain point. Explaining how your new product or service can help your subscribers is a surefire way to improve open rates and boost engagement. The Email: Special Offer While it’s not always easy to crack how to get your recipients excited about promotional emails, a clever subject line is always a good start. What is really important here is to stand out from the crowd and catch your subscribers' attention first. Here's some inspiration for you. 13. Bon Appétit Subject Line: You're invited! Subscribe to Bon Appétit for just $15 Why it works: In a page full of words (this is your inbox speaking), numbers definitely stand out. This Bon Appétit email subject line demonstrates a clear message about the offer and sets the right expectations. Numbers can increase clickthrough rates by 206%, so next time you send a campaign to promote a special offering try stating the savings. Subscribers are more likely to click on subject lines with numbers! The Email: 14. Beauty Bay Subject Line: SAVE SAVE SAVE Why it works: There are just some words that do the trick. But not just any words. Power words! If you’re finding it difficult to write great subject lines, you can rely on them. This Beauty Bay example makes for one of the best email subject lines because of its simplicity and straight to the point message. It’s a word that everyone loves to see in their inbox, plus the emoji makes the subject line hard to miss. The Email: Webinar Invitation emails are highly important when planning a webinar. And the way you present and deliver them to your subscribers determines the response they will generate. This includes a short and clear subject line that will nudge recipients to click them. 15. Attest Subject Line: Free at 3 pm today? Join our webinar! Why it works: If you want answers, then you’ve got to make questions! In this subject line Attest uses a simple but effective trick, by asking subscribers if they are free at the time of the webinar. Some may call it a risky strategy, but the truth is that if they are indeed free at 3, chances are they will open your email to see what this is all about! On top of that, the tone is friendly and conversational, making the reader feel that this is a casual webinar where one can attend freely even if it wasn’t in their plans earlier. The Email: Survey Survey invitation emails are a smart way of getting valuable information that will improve the way you run your business. And they are pretty easy to create. But they are very different from all other emails because subscribers don't always benefit from them. So why open them, right? Maybe a subject line will do the trick! 16. Frieze Subject Line: We'd love to hear your thoughts Why it works: I’m a big fan of straightforward, non-clickbaity subject lines. Whenever marketers praise weird, mysterious subject lines I always wonder if they’re doing it for the sake of marketing. So when an email like this by Frieze lands in my inbox it’s impossible not to be included among the best email subject lines of this post. We’re talking about a survey here. It’s not a pair of jeans or a scrunchy that you may realize you’d love to buy once you open the email. It’s an email different from the rest. Because it actually begs for a response. When it comes to survey subject lines, it’s always best to keep them brief, catchy, and clear. The Email: Sales Ecommerce email marketing is all about sales. People expect them, click them, love them and you make money out of them. But how do you get them to open your sales email in the first place? With an amazing subject line! 17. Anthropologie Subject Line: Today Only: Up to 40% OFF! Why it works: Urgency is one of the most popular triggers for encouraging readers to take action in promotional emails. In fact, it can generate a 22% higher open rate. And that’s what Anthropologie aims for. I mean, you can almost hear the clock ticking! The brand goes for a subject line that gets readers to act, giving them a deadline along with a good offer. This way they create a powerful combo that boosts open rates. The Email: 18. Diesel Subject Line: Don’t Miss the Summer Sale! Why it works: FOMO (fear of missing out) is real. And it makes customers feel the need to not miss out on things that everyone else is enjoying. Diesel taps on this innate human need by creating a short and strong email subject line that urges customers to take action before it’s too late. It’s a great way to remind your subscribers about sales and the use of emojis makes this email hard to miss. The Email: Seasonal Seasonal emails based on a theme that most subscribers can relate to are a conversion gold mine. To be more precise, they generate about 10% more revenue than traditional emails, capitalizing on a bunch of holidays and other special occasions. And they are also a great opportunity to have fun with your email subject lines. 19. Monki Subject Line: Fall in love with fall Why it works: We all love a good pun. And we also know how to pick catchy email subject lines out from a flooded inbox. This subject line by Monki hits home because on the one hand makes the reader know what to expect, but on the other hand, it also creates a sense of mystery because you want to see what’s there to fall in love with. An intriguing, fun sentence with an emoji to catch your attention are a great strategy to go by when it comes to best email subject lines. The Email: 20. Warby Parker Subject Line: August reminder Why it works: Less is more! This sweet subject line by Warby Parker makes its subscribers think, piquing their curiosity without being too vague, adding an emoji to make the subject line stand out. Evoking curiosity is another timeless method you can apply to your summer subject lines to get your emails opened, by making people wonder about what you’re referring to, nudging them to open your emails immediately. The Email: It's a Wrap Let me get this straight once more. Subject lines are important. Extremely important. So you need to focus on them. And while email subject lines are no rocket science, they can be good or they can be great. If you want to be a member of the second club, then consider sparking some fun curiosity, urgency, or FOMO. Make questions that beg for answers, use the power of personalization, and try keeping them short. Hope this post inspired you and now you're off to creating the next best subject line I will include in a future post of mine. Can't wait to read it! And if you need a second opinion before sending it out, shoot me an email! --- ### IP Warm-Up Plan: What It Is & Why You Need To Do It > To build a good sender reputation you need to take it step-by-step. Learn what IP warm-up is and why you need a plan today! - Published: 2020-08-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/ip-warmup/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability, Email Marketing - Levels: Beginner, Intermediate Wondering if this post is for you? Of course, it is, especially if your mailing list has more than 200. 000 subscribers! Bur first things first. What Is IP Warm-up? IP warm-up is the process of establishing a reputation for a new Internet Protocol address (IP) or an IP that hasn't been used for a long time. This involves actions such as sending bulk emails with small volumes and gradually increasing the volume of emails you send according to a plan. A good warm-up plan helps you ensure that both your domain name and the IP will build a healthy relationship with the mail providers, build trust among your subscribers, and increase your chances of landing in their inbox. And, instead of sharing the same IP with several other Moosend users, your dedicated IP gives you command of your sender reputation. A Few Words About Dedicated IPs Our shared IPs have already gone through a warm-up process and are kept warm. Lower volume senders and small businesses use shared IPs to transmit bulk emails to their opted-in contacts. However, you are not fully protected, since if a user decides to upload an unhealthy list, or accidentally records a high bounce rate or a high complaint rate, this will affect the IPs that are shared between users. Tools like Google Postmaster can give you some great insight concerning your sending. The reports include other senders on your IP, giving you muddy information on your performance. So, for high-volume senders who wish to build their own reputation, having complete control over your sending reputation with the help of a dedicated IP is key to success. So What? I am a huge fan of the Ugly Delicious tv show! And while I was watching the first episode a few days ago (again! ), I realized something wonderful. That email deliverability and pizzas have many things in common! I am pretty sure you are laughing right now, but you will see my point. Let’s say that you want to cook a pizza for dinner but you’re too hungry to read the whole recipe. You don’t expect to put all ingredients on the dough simultaneously, bake it and get yourself a pizza that would make Sofia Lauren cry “Mama mia! ”, right? That’s how it goes with your recipients too. If you send a campaign using a brand new domain name, you can expect an armageddon soon! So how do you do this right? How To Use A New Domain Name Successfully Step 1 Choosing to use a brand new domain name for email marketing campaigns is not unusual. In fact, it’s a very common practice, especially for brands that don’t wish to use their primary domain. So they use a subdomain name or a new domain name that is connected to their brand instead. In both cases, make sure that: Your recipients recognize you All the members of your lists have provided their consent to receive newsletters/transactional messages from your domain names Step 2 Next, you need to set up your email authentication. To do this, you first need to make sure you’re familiar with words like DKIM, SPF, TTL, etc. Let me give you a hand here. SPF (Sender Policy Framework): It defines which IP addresses can be used to send emails from your domain. The correct record will make sure that all the apps you use to send emails on behalf of your domain name are included in your SPF record. Make sure that you set up the values correctly or merge with existing values without having more than 10 records. Otherwise, the SPF will fail or create errors and you don’t want that. If you’re going to use Moosend for your email marketing campaigns, you should put Moosend’s SPF value in your SPF. It’s a simple TXT record value : v=spf1 include:spfa. mailendo. com ~all DKIM (Domain Keys Identified Mail): This is your second digital signature. The difference here is that the value for the DKIM record is UNIQUE for every domain name! And it’s also cryptographic. And public... But what also makes this little friend so unique is that it makes sure that the sender of the message is actually the sender of the message! This is also a TXT record and you can learn how to can set it up step by step here. DMARC (Domain-based Message Authentication, Reporting & Conformance): An email authentication, policy, and reporting protocol. It builds on the widely deployed SPF and DKIM protocols, adding linkage to the author (“From”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor the protection of the domain from fraudulent email. Step 3 While you put the dough into the refrigerator and slice your mozzarella, it’s time to analyze your list and “slice” the list into pieces so that you can easily follow a warm-up plan. The first thing to do is to identify how many recipients belong to the most known mail-clients, like Gmail, Verizon, Outlook. Let’s say that my list contains 100. 000 email addresses and from analyzing my list I see that: 50% of the recipients are own a Gmail email address 20% are having yahoo/AOL, 20% are under Outlook The rest 10 % belongs to small ISPs and business email addresses Now that you have those details, it’s time to decide how to split the traffic for each mail-client. While it seems very easy to simply start sending emails on the first day to up to 1000 email addresses, on the next day up to 5000 recipients and increase the number of emails following a geometrical model, there is one factor that you are missing with this model: Soft bounces! And that’s because most ISPs won’t accept to receive many emails from a brand new domain name or IP from day one. So, in order to decide whether to increase your sending volume or not, you need to keep an eye on: Rejected messages Delays Bounced reasons Through the years, I’ve tested many methods to warm up a domain name. (I also ruined one a few years ago, not so proud of what I did, but I was still young. ) What I learned is that those messages contain valuable information on how you can move forward. Another thing that also matters when you follow a ramp-up plan are the recipients who opened your campaign so far. Because those members are going to be a part of a new band which will rock your world, named “Most Engaged Recipients! ” Below you will find a warm-up plan, that I personally use when I have to handle those cases. It’s not too aggressive, but it is a plan that never let me down! However, if you have a list with more than 700K recipients, we can prepare a Moosend warm-up plan for you to follow! Tips For Sending Your First Campaign Now that you’re all warmed up I think it’s time to put your plan into action. Here are a few best practices for a successful email marketing campaign. Choose your words carefully when creating your subject line. Oh, and if you don’t feel very creative today, no worries, you can count on us! Always a/b test your campaigns to see what makes your subscribers take an action. Send your first campaign to your friends or team to learn how you analyze the results of your email marketing efforts. Don’t send bulk emails during a warm-up domain from another ESP or another account. Stick with your domain name and the IPs you are using. Check your campaign’s links. It’s important to avoid inserting a URL that contains a blacklisted domain name. Check the reputation of your domain name with the help of online tools such as Google’s Postmaster tool. You are allowed to send to previously-engaged warmed up contacts every day, as long as you’re sending them something new. In case you experience a drop-down on any day following the warm-up plan, step back. It is not a retreat. Just create a new strategy. Following a warm-up plan is a daily marathon. Be prepared! You're all good to go Well, what do you know! Your IP is all warmed up and, oh, by the way, something smells delicious. Must be your perfectly baked pizza --- ### Why Your Emails Go To Spam [and how to prevent disaster] > Wondering why your last newsletter landed in the spam folder? We know why. Here's how to avoid spam emails in your next newsletter. - Published: 2020-08-21 - Modified: 2025-01-07 - URL: https://moosend.com/blog/spam-email/ - Categories: Email Marketing, Email Deliverability - Tags: Deliverability, Email Marketing - Levels: Beginner Catastrophe struck and your precious newsletter was flagged as a spam email (it was sent to the spam folder)! Before panicking, let's see the 2 reasons behind this: 1. The recipient’s email server did it! There are many different factors that can cause that issue (sender’s reputation, content, DMARC failures, spam filters, etc). In such a case your email lands directly in the spam folder, or even worse is completely blocked. 2. Your newsletter successfully landed in the inbox, but the recipient marked it as spam or phishing. Reason No1 is equally frustrating, but in this post, we will analyze reason No2, aka the darkest truths behind your recipient’s actions. Why Someone Marks An Email As Spam Before diving into the abyss of a subscriber’s mind you should know one thing. Email service providers (ESPs) like Moosend simply record the complaints that the Internet service providers ( ISP’s) like Gmail or Yahoo send back through the feedback loops (FBL). However, here at Moosend, in order to help our users understand why their newsletters are marked as spam and how they can improve their subscribers’ experience, we took a closer look too. So here are the main reasons subscribers may mark your email as spam: 1) They never subscribed to your list Unfortunately, it’s very common that someone receives a newsletter they never signed up for. And it can prove disastrous for a sender’s reputation. That’s why we insist on creating a healthy mailing list and keeping it that way. And of course, buying mailing lists is 100% out of the question. Having a healthy list helps you avoid awkward situations like "where did you get my email? " (And it can get even worse. ) Also, it allows you to build a good sender reputation and avoid dealing with a suspended account, which is not good at all! 2) They can't find the unsubscribe link or they don't know how to unsubscribe No matter what you do, just don't try to hide your unsubscribe button! Avoid small fonts sizes, or squeezing the link between words making it impossible for the reader to locate it. It's a bad practice and if someone wants to be removed from your email list, they’ll eventually find the way. So try to keep things simple and straightforward! 3) They subscribed using a different email address It happens. Jon wants to subscribe to your mailing list using johndoe2001@gmail. com. But he subscribed using johndoe201@gmail. com. Unfortunately, in that case, you can't do much for John. If the second email exists and it arrives at johndoe201 , you can blame the keyboard. But again, you will have to be sincere and delete that email from your list, third-party services, etc. So, when you receive messages from your recipients back to the reply-to email address you chose, make sure you check those and update your lists. 4) They didn't like your offer / the price of the product in the newsletter is different from the one on your website Not so often, but yes, I've noticed this in the past too. Don't try to fool your recipients by providing a different , lower price in your newsletter and having a higher price in your stores or e-commerce website. They know how to pay you back! 5) You don't keep your promises When you guarantee a 48-hour delivery, then do it! Why? Because unhappy customers can prove more disastrous for your business than you think. Put yourself in their shoes! I am sure that 99% of you buy products online, and I do too. So you can imagine how I felt when I pre-ordered The Sims 3 ( sooooo many years ago! ) and the online store promised delivery on Friday. I was like: “OMG! I will spend the entire weekend with that game! " On Friday I ran to the store, only to be told that my precious game will be available in 5 days. 5 whole days! I didn't mark their newsletter as spam, but I never ordered again from that store. Of course, the same rule applies to your products too. Bad customer experiences can ruin your brand's reputation and lead to hundreds of lost customers. Ready To Roll Now you know! While there are various reasons behind your email landing to the spam folder, luckily there are also as many ways to prevent this. Make sure you keep your list clean and healthy and that you play nice and soon enough you'll forget that this annoying folder even exists! --- ### 44 Best Marketing Tools For Every Business [Categorized] > Here are the best online marketing tools to get started today or grow your business into new heights! Categorized for a better experience. - Published: 2020-08-14 - Modified: 2025-05-07 - URL: https://moosend.com/blog/marketing-tools/ - Categories: Marketing - Tags: Marketing - Levels: Advanced, Beginner, Intermediate Building a thriving business needs powerful marketing tools. It always was and always will be this way. By marketing tools, I mean a dynamic mix of platforms and services that support your marketing strategy, from social media to email marketing, SEO, and everything else included in what we call today's digital marketing. Search for the category you want from the table of contents on your right or simply read the whole post because this list is full of surprises! Email Marketing Tools For Getting Your Message Across Are you thinking of building your business with non-professional email marketing tools, such as Gmail, Yahoo, and the like? Wrong track! First of all, they’re not services built to send bulk emails. Secondly, they only offer a limited number of features. Which are not enough to help you tap into the real goldmine called email marketing. That’s why you need email marketing platforms. But email marketing is a lot more than just a beautiful newsletter. You must choose a tool that offers excellent personalization, tracking, marketing automation, to name a few. While Tea has covered this topic thoroughly a while ago, this post would be incomplete without mentioning the best email marketing tools for growing your business and boosting your leads. Shall we? 1. Moosend Not to brag or anything, but Moosend is the perfect tool for powering up any kind of business. No matter what your needs are. Why? Most importantly, you don't need to be a designer to create a professional email marketing campaign with Moosend. The drag-and-drop email editor is simple to use, and it comes with a great number of tools for designing your emails. Not to mention some of the coolest elements around, such as the image picker, the product displays, or the countdown timer, which can help you boost your conversions in no time! Last but not least, Moosend also allows you to become the king of marketing automation with the help of easy-to-create automated personalized workflows such as welcome emails and more. And, of course, your marketing team can gain a more comprehensive understanding of your campaigns' performance and what your audience wants thanks to our powerful tracking and reporting tools. Regardless of your budget, Moosend is one of the most powerful digital marketing tools around. And yes, you'll see us up there as one of the best Mailchimp alternatives! Pricing: Paid plans start at $9 monthly, while you can also use a free trial to try out all of the features. You can sign up here to test it out. 2. ActiveCampaign ActiveCampaign is a versatile platform offering email marketing and marketing automation functionality as well as a CRM system. This service is popular among online stores due to its advanced eCommerce automation and pre-built customer journeys. Users get useful lead generation tools to start and grow their business, while they can also integrate with the other marketing tools they already use. To get the most out of the platform, it may take some time and experimentation. Once you've mastered it, though, it will work wonders for your business. ActiveCampaign can also help your sales teams capture, qualify, and engage leads effectively. Pricing: Paid plans start at $39/month. A 14-day free trial is also available. 3. HubSpot Whether you need email marketing services or a content management system, HubSpot provides all-in-one marketing tools through their CRM. HubSpot is a well-known, highly trusted, and industry-leading marketing automation solution for any business looking to manage their business in one central location. Within the Marketing Hub, users can access various email marketing tools such as drip campaigns, website hosting, theme and template marketplace, in-depth marketing analytics dashboards, and more. HubSpot is easy to use and data syncs with your different Sales, Customer Service, CMS, and Operations Hubs together. This means your customer interactions and data can be accessed by your entire organization, allowing you to control and optimize your business funnel and customer journey. Pricing: Paid plans start at $45/month. Access their free tools today. 4. Constant Contact Powerful email deliverability, simple marketing automation, and great email templates, all wrapped up in a slick interface. Constant Contact is a popular, affordable choice for anyone with a small business. It comes with an array of tools that will help you create a successful email marketing campaign, such as comprehensive reporting, social media integrations, dozens of cool templates, and list management. Constant Contact is easy to use. It integrates with several other services, such as Excel, Salesforce, Outlook, and list-building tools, while also offering great customer support so you're never at a loss when creating your campaigns. Pricing: Two paid plans, starting at $20 per month. Also offers a 60-day free trial. 5. Mailchimp No need for introductions here. Widely popular, Mailchimp is one of the older email marketing software. It serves as one of the best Constant Contact alternatives and is definitely appealing to small businesses. Because Mailchimp makes it very easy for anyone to design professional, visually appealing newsletters that convert. A few things that made it into what it is today are the great template editor with a clean interface, the thorough reporting, as well as its segmentation and A/B testing options. Pricing: A limited free plan is available. The Standard paid plan starts at $20 per month for up to 500 contacts. Brand Awareness Tools For Building Brand Equity How do you stand out in a sea of noise? You invest in brand awareness. Think about how, instead of a cola, you ask for a Coke. Or how, instead of a tissue, you ask for a Kleenex. That's what brand awareness is all about. Brand awareness is how familiar customers are with your brand and how they recognize and remember you. But how do you achieve that? No worries. Technology is by your side. Just check out these marketing tools created for building and measuring brand awareness so you know you are on the right track! 6. DataFeedWatch Keeping your brand competitive in shopping campaigns requires a team of eCommerce experts regularly updating product information to fit marketplace standards... Or doesn’t it? Not with DataFeedWatch by Cart. com. Their feed management software will simplify your work whether you’re a large or a small business and make your non-tech marketers Shopping ad gurus. The tool helps you manage, automate, optimize, and distribute product feeds across 2000+ ad platforms worldwide, including Google Shopping, Facebook, and eBay. So eCommerce stores and digital advertising agencies usually use it to drive multichannel & in-store sales, enhance brand awareness in PPC campaigns, and edit advertising product catalogs at scale. Flexibility is key! Since DataFeedWatch is one of the most powerful feed management tools, it can offer your enterprise a custom plan tailored to your needs. Pricing: Paid plans start at 49€/month. You can start with a 15-day free trial to test out all of their functionalities. Sign up for a free plan here. 7. SurveyMonkey Looking to collect feedback from your current customers or explore certain aspects of your niche via responses from your target audience? SurveyMonkey is your go-to marketing tool and one of the most popular ones for creating surveys but if you want more options there are many more SurveyMonkey alternatives to choose from. It's a great tool for when you need feedback from a large audience, and you want it in a simple, quick, and easy way. It's ideal for non-tech-savvy users as it is very simple to understand how it works while it also allows you to share or embed the link directly on your site in a few steps. It offers great templates you can use so you don't have to create anything from scratch. It also offers logic settings, easily viewable data, and, most importantly, suggested questions that help you minimize survey bias. Pricing: The basic plan is free while there are also three paid plans starting at $28 per user per month. 8. Qualtrics Qualtrics is an online customer survey tool that began by supporting the research needs of academics who needed sophisticated questionnaires. It pushes the boundaries of traditional surveys and it can help you build your brand no matter what stage you’re currently in. Qualtrics provides one of the most direct question manipulation options since you can easily edit any question choices you'd like without having to drop into a flow-disrupting, question-editing dialog box. The platform includes tools for managing customer, product, brand, and employee feedback and is considered one of the best out there, thanks to its ability to help brands and organizations conduct thorough surveys that follow data collection and analysis best practices. Pricing: Not available 9. Rebrandly Rebrandly is a tool that helps marketers improve brand visibility and link trust by shortening and branding links that are shared online. Using branded links can increase your click-through rate by up to 39% - something worth considering for your links shared on social media. This tool also provides a detailed analytics feature, where you are able to easily track the activity on any link and gain valuable insights such as the most popular times or days your audience interacts with your content, their language, location, or browser for example. Pricing: They offer a free version and have a few different plans going all the way up to the enterprise level depending on your needs. Their starter plan is priced at $29 per month. 10. Newoldstamp Having a professional email signature can boost brand awareness and set your business apart from the competition. Newoldstamp is a powerful email signature generator that allows both individuals and businesses to create beautiful and personalized email signatures. It enables businesses to effortlessly create, customize, deploy and install email signatures across the entire company. But there is more to that. This user-friendly email signature software turns emails into powerful marketing tools that can help businesses drive traffic to their website and generate leads. Newoldstamp makes it possible to add promotional banners to an email signature, as well as a CTA or links to important pages you want to bring to your recipients' attention. With customized templates, interactive banner ads, and analytics, Newoldstamp is the perfect solution for larger businesses looking to dip their feet into email marketing. Pricing: Newoldstamp comes with a free trial. Branding plan – $8 per month. Marketing plan – $11 per month. Lead Generation Tools For Getting Targeted Leads Lead generation means turning your visitors into potential customers. Does this mean boosted sales? Of course, it does! But finding and getting in touch with your target audience and ultimately converting them to loyal users is a strategy that requires some serious weapons to make things work. Lead generation can be achieved through various channels such as email marketing, landing pages, social media and there are a bunch of cool tools to help you get better results faster. 11. OptinMonster OptinMonster is a powerful marketing tool that allows you to engage visitors at exactly the right moment, with the help of a set of different tools, from growing your mailing list to recovering abandoned carts. As I mentioned before, lead generation can be achieved in various ways. Subscription forms are one of them. A beautiful, eye-catching subscription form can help you capture valuable information on your target audience and at the same time increase your chances for more subscribers. Optinmonster allows you to easily create and put beautiful forms on your website with their drag-and-drop builder and pop them when, where, and how you need them on your websites to capture more leads. It’s a tool marketers love. It offers a streamlined interface, a variety of different campaign types you can create, and amazing templates to get you started whether that’s lightboxes, popups, or landing pages. Pricing: Starts at $9 per month for a single site license with all the basic tools. 12. Hunter An amazing timesaver, Hunter is an outbound email marketing tool that helps you find any email address associated with a web domain you want. Meaning that it makes your life easier when you want to reach some potential customers and don’t know their address. What’s cool about Hunter is that it comes with an email validation tool that allows you to ensure that your reach out email is going to the right place. Pricing: Starts at $49. 00 per month while there's also a free version allowing you to use 50 requests for free every month. Alternatively, you can also use tools like UpLead to find suitable email addresses. 13. Lead Forensics Wouldn’t it be great if you could take control of those leads slipping through the cracks without converting? Lead Forensics is an amazing tool that reveals the identity of your anonymous website visitors and turns them into actionable sales-ready leads. More specifically it uses the visitor’s IP address to tell you which companies are viewing your website, which you can then find and reach out with the right strategy. Pricing: Tailored packages. The platform also offers a free trial. 14. Cognism Cognism is lead generation software that provides B2B leads’ emails and verified phone numbers. You can use company and contact level filters in Cognism’s platform to build highly targeted lead lists that match your ideal customer profile. It allows you to be relevant with your outreach. What’s more, Cognism easily integrates into your existing workflows and is easy to set up. Pricing: Tailored pricing. There are two types of licenses that would suit individual contributors as well as teams that require bulk list building and exporting. Video Marketing Tools For Engaging Content 92% of marketers say video marketing is an important part of their marketing strategy. Online video is among the top online marketing tools, with the power to change the future of content marketing. So I hope that, if you're not already taking advantage of this superweapon, you're at least working on it. Creating effective video content for your products or services and sharing the video on the right social channels is one of the surefire ways to drive more traffic and sales. Videos engage even the most dormant of audiences, they magically boost sales, they build trust and they are highly likely to be shared on people's social media. Which means even more leads! Triggered? Here are the tools you'll need to become the next Francis Ford Coppola of video marketing. 15. Biteable Looking to produce high-quality videos on a strict budget and dig into video marketing a bit more? Biteable ticks all the boxes! With zero design or video editing skills required you can accelerate your content production capabilities fast and easy and "make a masterpiece in minutes" as they claim. Do you need to create a serious corporate video? Or maybe a quirky fun video for Twitter? No problem! Offering a wide range of easy drag & drop templates that suit different sectors, Biteable is a powerful tool for all kinds of campaigns. What’s more, with the premium version you can choose your own music, access thousands of stock footage clips, or upload your own footage. Pricing: Biteable Premium starts at $19 per month on the annual plan. 16. Vyond Animated videos are highly popular thanks to their ability to simplify and explain even the most complete topics. So if you want to create high-quality animated videos, then Vyond is probably your best bet. With an easy-to-use drag & drop editor, you can create a professional video with multiple background settings, beautiful templates, and a number of different characters available. You can also assign dialogues to characters automatically using the lip-syncing feature, easily add voice dialog or narration, and import audio files from your computer in a jiffy. Pricing: Four paid plans, starting at $39 per month. 17. Headliner Designing videos for sound off is key for social videos. So if you’re looking to create a video with captions in the easiest possible way, then Headliner is the best choice. All you have to do is upload a video and the tool will automatically transcribe the audio into captions. Headliner also allows you to upload or search for images, videos and GIFs to be added to your video. Pricing: Three pricing tiers available, including a Forever Free. 18. Fastreel Fastreel is a handy online video editor. Unlike many other video creators, Fastreel focuses mostly on enhancing video clips with a bunch of tools: compress, cut, merge, add music, resize, flip, add subtitles, add filters etc. You can use any of these tools to work with the raw footage. With Fastreel, you can also create slideshows and movies from scratch. Upload your images (JPEG, PNG, GIF) and videos (MP4), choose transitions and music, and add text. Then you can export the results in MP4. Pricing: Has a great Free Plan but Paid Plans start at 4,95$ per video. SEO Tools For Effective Marketing Marketing needs SEO and SEO needs marketing. So don't you take it lightly! SEO helps you improve your site’s ranking and visibility at search engines, and is of utmost importance for attracting customers during this digital era. But, mastering SEO optimization can be hard for a marketer. Unless you have the right SEO tools by your side. There are tools that help you with the technical side of SEO, tools for effective keyword research, link building, rank tracking, and many more. Here are some of the best to get you started. 19. Ahrefs One of the most loved marketing tools, Ahrefs is an advanced SEO research and analysis tool, producing keyword, link, and ranking profiles to help you make better decisions on your content. It's also an amazing competitor research tool, offering the biggest backlink index than any other tool. With Ahrefs, you can spy on your competitors' SEO strategies, their backlinks, keywords, and also other aspects. Another reason marketers love Ahrefs is the user interface. While SEO might sound like somethings impossible for you at the moment, this SEO suite is designed to be user-friendly, something that you will find out as soon as you start playing with it. Pricing: Three plans available, with monthly subscriptions starting at $99/month (personal) and $999/month (agency). 20. SiteChecker It is an easy-to-use platform for measuring, tracking and improving your search visibility. Sitechecker provides the essential toolkit for website owners, marketing agency owners, SEO professionals, marketers, and product managers. A few words about the key tools within the Sitechecker platform. Site audit detects problems that are slowing down your SEO growth and provides specific advice on how to fix them. Site monitoring gathers a history of important SEO changes on a website and sends you email alerts when something critical happens. Rank Tracker tracks your website rankings on a daily basis and helps you research how SERPs are changing for any keyword you value. Backlink Tracker tracks backlinks and shows which one is lost or not indexed. Integration with Google Analytics and Google Search Console helps you import traffic and transaction statistics, and find search performance statistics that are not available in Google Search Console by default. SEO Chrome Extension helps to perform quick SEO analysis of any page and find errors in text content, links, images, meta tags and page speed. Pricing: Free trial available for 7 days, Three plans available, with monthly subscriptions starting at $29/month (Basic), $49/month (Startup) and $99/month (Growing) 21. KWFinder Powerful and easy to use, this keyword research tool will become an indispensable part of your marketing campaigns. What KWFinder does is help you find hundreds of keywords with low SEO difficulty so you can rank higher, faster, while you can also run analysis reports on backlinks and SERP. Whatsmore, the Rank Tracker tool helps you determine your ranking while tracking your improvement based on one key metric. It offers amazing accuracy of the keyword difficulty and thanks to its user-friendly interface and beautiful design it’s a great choice even for beginners. Pricing: Three plans are available, starting at $29. 90 per month while there's also a 10-day free trial. 22. Moz Another big player in the SEO software field, Moz is considered one of the most powerful tools to get you started on a good ranking. Especially if you're on a strict budget since the platform's best features are free. For example, you can track your link profile and uncover link-building opportunities, find the best keywords in your niche, or get valuable suggestions on how to optimize your pages. What I really love about Moz though is the MozBar. MozBar is a web browser extension that allows you to see your site's Page Authority and Domain Authority, both crucial metrics, as well as do some convenient and quick client, competitor, and link prospect websites investigating. All that without having to access your dashboard! Pricing: Four monthly or yearly plans, starting at $per month. Bonus SEO Tools GrowthBar GrowthBar is the SEO tool built for growth that helps you outsmart your competitors. Get access to billions of keyword suggestions, keyword difficulty scores, and related long-tail keywords. Plus, track your own website’s keyword rankings and get tips on how to improve. GrowthBar delivers SEO insights in simple, intuitive dashboards. See any website’s organic keywords, Google Ads, backlinks, and Facebook Ads, so that you can intelligently inform your strategy. Export any data to CSV. Create content outlines for your blog or website with proper keywords, word counts, headers, images, links and more. When it comes to content, GrowthBar will save you hours of manual planning and outlining. The 5-star rated GrowthBar Google Chrome Extension is free to use with your account. Glean SEO insights while you perform normal Google searches. Get a 5 Day Free Trial Now! Social Media Scheduling Tools For Saving Time A strong, consistent social media presence is vital for any business. And, unfortunately, one channel is not enough. Facebook, Instagram, LinkedIn, Twitter, Snapchat, TikTok, all serve different online marketing purposes and they all lead to higher engagement. But only if you do social media right. Which means juggling your multiple social media pages with grace. And we all know how tough this can be. Fine-tuning your social media strategy and managing all your social media accounts making sure everything works like a charm can be a pain, consuming your precious time on tedious tasks. So how about some social media management tools that will solve all that plus a little more? 23. SocialBee If you’re a entrepreneur or small business looking for a smart solution for your social media posting, SocialBee is what you’re looking for. Through SocialBee, you can share your content on Facebook, Twitter, LinkedIn, Instagram, YouTube, TikTok, Pinterest, and Google Business Profile – and even customize your posts for each platform’s requirements. With SocialBee’s Copilot, you can generate a complete social media strategy with pre-made posts. Alternatively, if you prefer a hands-on approach, you can set up a posting schedule, create content, automate publishing, analyze the performance of your account and posts, and manage comments, mentions, and DMs with ease. Not to mention that the available integrations will make your life easier: Canva, Unsplash, Giphy, Zapier, Rebrandly, Bitly, JotURL, and many more. Pricing: Three paid plans, starting at $29 per month with a 14-day free trial, no credit card required. 24. Buffer One of the longest-running social media tools for social media marketing, Buffer is perfect for straightforward social media scheduling. With Buffer you can build up a selection of relevant posts you want to share on Facebook, Instagram, LinkedIn, Twitter and Pinterest, and schedule them to go out at the best time for your audience, while you can also customize your social media posts for each platform. Buffer suggests the best times for you to post to each social media, while it also provides analytics showing how successful your posts were. Pricing: Three paid plans, starting at $15 per month. There's also a 14-day free trial. 25. SEMrush An all-in-one digital marketing platform, SEMrush is also one of the best social media scheduling tools. The SEMrush Social Media Poster lets you plan and schedule content with the interactive calendar, and post content on Facebook, Twitter, LinkedIn, Pinterest, and Instagram directly from the SEMrush user interface. Also, you can find your best-performing content to schedule again, collect content ideas with the RSS feed and do keyword research on other social media platforms and compete with other social media optimized posts and feeds. Pricing: Thee paid plans, starting at $99. 95 per month. 26. Hootsuite Hootsuite is one of the most comprehensive social media management tools out there, with ample analytics capabilities. It makes it easy for a small business to schedule posts for multiple accounts or clients at their preferred time, both new and existing ones. Hootsuite also allows you to monitor what people are saying about your brand and respond instantly with the help of streams for multiple networks. Also, this social management tool comes with a weekly analytics report free for all users, with a PDF of your click summaries. From there you can see things like your most popular links, your top referrers, and more. Pricing: Four paid plans, starting at $25 per month. 27. Vista Social Vista Social is a leading social media management tool intended for social media marketing usage of the present and the future— not the last decade. Their powerful suite of features helps you schedule your posts, curate relevant content, measure your social media marketing return on investment (ROI), manage your team, and more. Whether you're a small business, marketing agency, or enterprise— or even if you're just an individual user, Vista Social has features for seamless social media management. Pricing: Forever free plan for up to 3 social profiles. Pro plan for $2 per profile with unlimited users. Content Creation Tools For Satisfying Your Audience Content marketing is one of the most effective channels in digital marketing. In fact, digital marketing and content marketing go hand by hand today. For many, it's the first step towards a successful business and it's a fact that a well- thought and creative content marketing strategy can make a world of difference. Actually, 70% of marketers are actively investing in content marketing. Content can be anything. It can be a blog post, a case study, an e-book, or any type of ... content that helps you connect with your target audience. But killer content isn’t always a walk in the park. Not without the right content creation tools by your side. 28. Clearscope Ever wished you could streamline your content process and drive more organic traffic with the right keywords, without having to search for... the right keywords? Sounds like magic but it's only Clearscope. Clearscope is a relatively new keyword research and content optimization tool that uses AI technology to uncover keyword opportunities and tell you what words you should use in your content piece. Using it is very simple. All you have to do is type in the keyword that you want to rank for, and Clearscope runs a report based on the top 30 pages that already rank for that keyword. You can then paste your content into Clearscope or run it straight on your document so they can grade it based on how many terms your content shares with the top 30 results and show you what else you should do in order to get the best results. I can't recommend this tool enough, not only for its accuracy but also because of how much time it has freed me as a content writer. Pricing: Clearscope Pro starts at $350 per month. 29. Answer The Public Answer the public is one of those amazing marketing tools you didn’t know you needed. Luckily, I’m here for you. It’s actually a keyword tool but in its own way. It visualizes search questions and suggested autocomplete searches in an image called search cloud. Providing detailed search and keyword information, helps you get the guidance you need to create great marketing content that your audience actually cares about. Pricing: Free limited daily searches and two paid plans starting at $99 per month. 30. Canva Looking to create noteworthy infographics to elevate your content marketing strategy? Then Canva is your best choice! A powerful and convenient free tool that lets you create beautiful infographics even with zero design skills, Canva provides a huge range of templates as well as enormous features to customize an infographic. Its dedicated infographic maker offers hundreds of free design elements and fonts, as well as many more premium elements to take your content to the next level. Pricing: Three plans available, including a Forever Free. 31. BeFunky Simple, clean, and organized, BeFunky is a great tool aiming to make photo editing and graphic design accessible to everyone. Apart from being very easy to use, it also offers hundreds of fully customizable templates, a vast library of tools, and beautiful design elements to create the most unique and professional designs. It also provides the ability to add your own watermark on your images, which is a great feature especially when branding digital content. Pricing: Free features and two monthly and annual plans starting at $6. 99. 32. Grammarly I might be a bit biased here because I use Grammarly like crazy, but, you know what? It's worth it. Grammarly is a must-have marketing tool for anyone that publishes content since it’s the best spell-checker around, making your text look perfect even if your writing isn't. But it’s a lot more than that. Not only does it point out spelling errors but it also identifies grammatical errors and repetitive words, suggests changes for clarity, and a lot more. Honestly, I don't know what I would do without it! Pricing: Free and premium accounts starting at $15. 00 per month, per user. Analytics Tools For Optimized Results How many users visit your website monthly? How many people clicked on your last landing page? Which countries are interested the most in your service? All this information and a lot more can be answered with the help of data. And with such great tools in the market, there is... --- ### LinkedIn Ads Made Simple: The Absolute Beginner’s Guide > LinkedIn marketing made simple. Learn how to make the most out of it fast and simple with our LinkedIn Ads guide and get started today. - Published: 2020-08-07 - Modified: 2024-12-26 - URL: https://moosend.com/blog/linkedin-ads/ - Categories: Social Media - Tags: Social Media - Levels: Beginner If you’re looking for more leads, then maybe it’s time to consider LinkedIn ads. They’ve got style, they’ve got sass and they come in such a variety of formats that it’s impossible not to find the one that suits you. Do I sound like I’m talking about some latest trend you should be following? That was exactly my intention! Because of all B2B leads coming from social media, LinkedIn is responsible for 97%. That’s more than 4 out of every 5 leads coming from LinkedIn. Not bad, huh? So what do you say you learn everything about LinkedIn ads to reach your target audience? Why You Need LinkedIn Ads Okay, okay, I got you into reading this blog post about creating a LinkedIn campaign. But why? Why should you care? Well, for one thing, LinkedIn is constantly evolving into a highly dynamic platform, offering a top-notch user experience and amazing marketing option updates. Source But there are actually at least four good solid reasons why LinkedIn advertising belongs in your marketing mix: 1. You reach a more professional audience When using other social media platforms, people feel free to engage with any kind of content. On LinkedIn, though, they usually choose content that aligns with their career interests and professional profile. In fact, LinkedIn now has over 660+ million members, out of which 61 million of them are senior-level influencers, and 40 million are in decision-making positions. While LinkedIn has fewer users than Facebook, it offers higher quality leads, older and more educated. And since you’re interacting with them in a more professional setting, they’re also more receptive to your marketing message. So, if you’re mainly aiming at a specific audience, such as educated professionals with at least some working experience, LinkedIn is a perfect choice, since software like LinkedHelper that have Smart Search options allows you to target very specific audiences and gives you an opportunity to Invite up to 700 people weekly. 2. You can narrow your targeting through industry-specific variables LinkedIn allows you to target your ads based on important variables such as: Job title Job function Seniority Company name Company size Industry Skill Degree type and name This way, you can exclude certain audiences and prevent irrelevant click traffic. 3. You can choose among a variety of unique advertising types With LinkedIn, you can use text, images, and video, as well as several different ad formats such as carousel, dynamic, or display ads. And I’m sure that you are already familiar with these types of ads. But your options don’t stop here! For example, there’s Sponsored InMail, with a 52% open rate on average, that allows you to drive more leads and engage your target audience by delivering personalized, private messages right to their LinkedIn inboxes. With a bunch of new opportunities, it’s impossible not to find the type of ad that works for your needs. 4. Increase your leads and conversion rates According to recent studies, 89% of B2B marketers use LinkedIn for lead generation, while 62% of B2B marketers say LinkedIn successfully generates leads. On top of that, LinkedIn ads convert LinkedIn users to leads at a 6. 1 % conversion rate. By using LinkedIn ads the right way, your advertising efforts have the potential for significant success. Who sees LinkedIn ads? Wondering if LinkedIn is the right platform to promote your business? LinkedIn allows you to get massive visibility among people looking to: Connect with peers Keep up with all the latest industry news Build or advance their careers Promote their skills and knowledge Types of LinkedIn ads While LinkedIn is a mainstream social media platform as popular as Facebook and Instagram, it differentiates itself from the pack, offering a number of unique advantages over other networks. One of them is the variety of ad types it offers. There are 4 different types of LinkedIn ads: 1. Sponsored content 2. Sponsored messaging 3. Text ads 4. Dynamic ads Let’s see what each format is and how you can use it to promote your business. Sponsored content LinkedIn sponsored content is probably your best choice as a newbie on LinkedIn ads. It’s the most popular type of ad and the reason is probably that it is low-risk and high-reach at the same time. It’s perfect for reaching people because they’re right in your news feed. While it’s the cheapest ad on the platform, it’s great because it allows you to run video, carousel, or lead gen form ads. Sponsored content is best for increasing engagement, so I advise you choose it if you’re looking to increase traffic to your blog, gain more followers, or raise awareness. Sponsored messaging This type of LinkedIn Ads allows you to display native ads directly to your target audience’s inbox. It includes message ads and conversation ads. Personal and engaging, this type of ad is ideal for building campaigns with multiple conversion paths leading to a variety of calls-to-action. Text ads Text ads are those tiny ads that appear at the top of your feed or the right-side panel. A text ad includes a headline, a very brief ad copy, and an image and, compared to other formats, it is significantly more limited in space. And just in case you can’t decide in which format your ad would show best, worry not. This is decided automatically based on LinkedIn’s algorithms, and how your bid compares to the competition. Text ads are usually the cheapest advertising option since they are harder to notice than the other ad types. Dynamic ads Dynamic ads are small right-rail ads available only on desktops. They are automatically personalized for each individual based on their profile and they are perfect for generating leads by driving traffic to your website or post-click landing page. There are 3 types of dynamic ads available: 1. Follow Company Ads 2. Spotlight Ads 3. Content Ads With so much competition on your LinkedIn audience’s feed, personalized marketing sometimes seems like the best way to get noticed, and creating an ad that looks like a direct suggestion from LinkedIn will earn you extra points. LinkedIn Ads Objectives A few years ago, LinkedIn introduced objective-based advertising, which looks very similar to the way Facebook approaches advertising. It’s a great strategy that allows you to achieve your marketing goals faster and without much effort. No matter your ad or budget, LinkedIn objectives are here to help you, since they impact your entire campaign and deliver the most cost-effective results for your business. When selecting your objective, the platform’s algorithms use it as guidance on how and to whom to show your ad. Whatsmore, each campaign objective enables specific ad formats and bidding strategies. LinkedIn Ads Bid Types In order to maximize your results, when creating a LinkedIn ad you also need to establish a good bidding strategy. A bidding strategy is how you set the maximum amount that you are willing to pay per click, view, impression, or send. Currently, LinkedIn offers 6 different bid types. Let’s see what each of them means and how they align with your marketing goals. Automated bid Automated bidding allows you to optimize your entire budget to get more clicks, impressions, and conversions. If you choose this bid type be aware that LinkedIn charges you per impression and that you can’t select a bid cap, since it is automatically adjusted. LinkedIn recommends selecting automated bidding to gain an understanding of the performance potential of your entire budget (how many results the campaign can generate for your budget). Maximum Cost per Click (Maximum CPC) With Maximum CPC (also known as manual bidding) LinkedIn allows you to set the bid yourself. If your primary goal is to have the most control over your cost per result, then this is the best choice for you. While the bid you set depends on your budget, it’s always best to bid at least above LinkedIn’s recommendations, otherwise, your ad campaign is likely to underperform. Enhanced Cost per Click (Enhanced CPC) With Enhanced CPC bids, LinkedIn gives you a range of bids and you set the maximum price you are willing to pay for each click on your ad. With this bid type, you also have the option to enable lead optimization which allows LinkedIn to automatically raise or lower your campaign’s bid amount to generate more leads. Here too I advise you to use a high bid in order to make the most of your LinkedIn marketing budget. Maximum CPM bid With this bidding option, you specify the maximum amount you want to pay for every 1000 times your LinkedIn ad was viewed by your target audience. So the platform tries to display those 1000 impressions at your determined price. Remember that this is different from unique views. So, if one user views your ad twice, all of them will count towards the 1000 count. Maximum CPV bid The Maximum Cost per View (CPV) bid allows you to bid on the highest amount that you are willing to pay for a single video view. The term “view” includes even users that clicked Play to start watching your video but didn’t necessarily view it till the end. With this strategy, LinkedIn aims to show the ad to those who are more likely to watch it for at least 2 seconds. Maximum CPS (Cost per Send) If you want to deliver ads directly to your target audience’s inbox, then this bid might be a good choice for you. With Maximum CPS you will need to specify the maximum amount you are willing to bid per send, but remember that you can only use it with the ad format Message ad. How To Choose The Right LinkedIn Ads Objectives Creating an ad campaign on LinkedIn without picking the right objectives is a big no-no! Your objective is what you want people to do when they see your ad and it helps you customize your campaign creation for a smooth experience. There are currently 7 ad objectives to choose from: Brand awareness Ad formats available: Single image ad, Carousel image ad, Video ad, Text ad, Spotlight ad, Follower ad; Bid types: Automated bid, Maximum CPM bid; Is your goal top-of-the-funnel brand-building through impression-based campaigns? Then you’ve found your goal! Perfect for increasing your brand’s visibility, the brand awareness objective works because it shows your ads to people who are most likely to view them. But remember! Viewing doesn’t necessarily mean interacting with your ad too, so don’t use it if your goal is to boost your leads or conversions. Website visits Ad formats available: Single image ad, Carousel image ad, Video ad, Text ad, Spotlight ad, Message ad; Bid types: Automated bid, Maximum CPM bid, Enhanced CPC bid; The website visits objective is suitable for getting clicks that will lead users to your website. Because in this case, LinkedIn helps you to get as many clicks as possible, by optimizing the way your ads are shown for traffic instead of impressions. Video views Ad formats available: Video ad Bid types: Automated bid, Maximum CPM bid, Maximum CPV bid This one is pretty straightforward. Targeting those people who are more likely to watch your video, LinkedIn helps you boost your video views as much as possible. It’s different from a simple ad view because what LinkedIn does here urges people to click “Play” instead of just noticing your ad. Engagement Ad formats available: Single image ad, Carousel image ad, Video ad, Follower ad Bid types: Automated bid, Maximum CPM bid, Enhanced CPC Bid If your goal is to get customers to interact with your posts by clicking on an ad, taking social actions, or to win more followers, then this objective is the right one for you. When using the Engagement objective, a Follow button will also be included to your ads. However, keep in mind that you are not only charged when someone clicks on your ad but when they click Follow too. This means that your budget might be consumed a lot faster than with other LinkedIn objectives. Website conversions Ad formats available: Single image ad, Carousel image ad, Video ad, Message ad, Text ad, and Spotlight ad Bid types: Automated bid, Maximum CPM bid, Enhanced CPC bid Perfect for optimizing actions such as downloading content or filling out subscription forms, the Website Conversions objective allows you to take users to your website instead of using a native form. While conversion can mean a lot of different things for every marketer, the end goal of this objective is still lead generation. Keep in mind that, for LinkedIn to actually register this data and provide you with the insights, you will need to enable conversion tracking first, by installing the Insight tag. Lead generation Ad formats available: Single image ad, Carousel image ad, Video ad, Message ad Bid types: Automated bid, Maximum CPM bid, Enhanced CPC bid The easiest and most effective way to lead generation, this objective allows you to create native lead gen forms to collect leads directly on LinkedIn. What makes lead gen forms so great is that they extract information automatically from the user’s profile, offering a much more pleasant experience This leads to more submitted forms and a reduced cost per lead for the marketers. Job applicant Ad formats available: Jobs ad, Single image ad, Spotlight ad Bid types: Maximum CPM bid This objective is designed exclusively for helping LinkedIn Talent Solutions users drive more job applications, and it’s a marketing goal you don’t see in many other digital channels. The Job Applicant objective allows you to promote your job offers to those most likely to view or click them, resulting in more completed applications, either via LinkedIn or your website. Measuring Your LinkedIn Ads Success Running LinkedIn ads without measuring their performance is pointless. Maybe you’re using the wrong content or bid type, or maybe LinkedIn simply isn’t for you. So you need to know if you’re doing it well! While there's a dozen of important metrics out there for any type of marketing campaign, every platform has its own unique points to keep an eye on. Here are the most important advertising metrics you should keep an eye on, for any LinkedIn ad campaign. LinkedIn Ad Metrics Conversion Rate In order to understand which content is driving engagement and optimize your campaigns accordingly, you’ll need to ensure you’re capturing every conversion. By conversion, we mean an action you want your audience to take. This could be filling a form, watching a video, or making a purchase. So your conversion rate is the number of times that someone has taken the desired action divided by the total number of people who have clicked on the ad. Click-Through Rate Click-through rate, (CTR) is the number of times people clicked on your LinkedIn ad divided by the number of times the ad was seen. CTR is important because it indicates if your links or ads are drawing attention, if your content is effective or if you are using the wrong strategy. Cost per Click This metric, also known as CPC, shows how much you pay for a click. It’s important because it helps you understand how much you have to pay in order to reach a certain target audience on the platform. Cost per Conversion Cost per conversion is the total cost you’ve paid in order to get someone to take the desired action. Also known as CPC, this metric is also called cost per acquisition or cost per action. It is calculated by the total cost for generating traffic divided by the number of conversions. Tracking Your LinkedIn Ads I'm sure you're already tracking your marketing efforts. Email tracking, Facebook tracking, it's all in the game. So why leave LinkedIn on the outside? Source In order to track your conversions on LinkedIn, you’ll need to set up the platform’s conversion tracking feature. To get started with LinkedIn tracking, you’ll need to set up the conversion tracking feature in Campaign Manager and place the LinkedIn Insight Tag on your website. Just follow the steps below, as taken from LinkedIn: 1. Sign in to Campaign Manager. 2. Select the correct account name. 3. At the top of the account overview page, move your cursor over Account Assets, and select Conversions from the dropdown. 4. Click Create a conversion on the right to start building your first conversion. 5. Name your conversion. This name will only be visible in Campaign Manager. 6. Enter your settings. 7. Select campaigns to track conversions. 8. Define how you would like to track your conversion. 9. Click Create. Ready to go! LinkedIn Ads Content Suggestions In 2018 LinkedIn rebuilt company pages. This came with a series of powerful new features to help businesses better communicate with their audience. Content Suggestions is one of them. Source As you may already know, one of the most effective ways to boost your conversions is by sharing the right content. Only, you don’t always know what the right content is. LinkedIn makes marketers’ life easier with the Content Suggestions feature that helps you better align the content you share with what your target audience wants to see. What it does is that it recommends specific articles for your page to share, according to content that has been trending on the platform over the course of the last two weeks. Content Suggestions is also very useful for guiding your own suggestions too, and overall it’s a great tool that helps you understand what your audience thinks as engaging content so you can keep up the good job! How To Start Using Content Suggestions To access and use the Content Suggestion feature of your Page in order to perfect your next LinkedIn advertising campaign, follow the platform's instructions: 1. Sign in to your Page admin center. 2. Click the Content Suggestions tab in the top navigation bar. 3. On the left side, filter content by Audience size, Industry, Location, Job function, or Seniority. 4. In the top section of the Page, you can select a pre-populated topic or add one to target your suggestions further. 5. To share a piece of content, click the Share button. 6. Add custom text, relevant @mentions, or hashtags. 7. Click the privacy dropdown to set your preferred privacy level for the post. It will default to Public. 8. Click Share. That's All Folks There you have it! A complete beginner-friendly guide to getting you started with LinkedIn ads. LinkedIn today is an indispensable advertising platform both for prospecting new leads and converting those ready to take the next step. So get down to business. Set your budget and objectives, listen to your audience's needs, and likes and you'll have an amazing marketing strategy in no time! I hope you enjoyed this post, feel free to leave any comments or questions. Adieu! --- ### The Ultimate Content Marketing Guide For 2025 > What is content marketing? Learn everything about the types, the cost and how you can do it in our all-in-one guide to grow your business! - Published: 2020-07-31 - Modified: 2025-01-20 - URL: https://moosend.com/blog/content-marketing/ - Categories: Marketing - Tags: Content Marketing - Levels: Beginner You’ve just launched your new business, and you’re ready to rumble! But wait, what about your content marketing strategy? Time and experience have shown that traditional methods of the past no longer provide desirable results. Consumers don’t want to be overwhelmed with irrelevant ads. They rather prefer to search for the solutions they need. This is where content marketing emerges victorious. So without further ado, let’s take a look at what the definition of content marketing is. What Is Content Marketing? The Content Marketing Institute provides a clear and concise definition. Specifically, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. ” But I bet you’re still wondering what it is exactly. To put it simply, content marketing encapsulates every form of content created for the purpose of educating your audience and helping them take action. Types Of Content Marketing & Content Marketing Examples It may look like a no-brainer that content marketing is useful for almost every company. However, the difficulty lies in deciding which are the most appropriate ways through which you will attempt to reach and convert your target audience. To give you an idea of what content marketing entails, let’s take a look at the most common types of content you can use. Blog Posting For the vast majority of people, content marketing is associated with blog posts. A blog post is the most popular form of content you can start with. That’s because all you need to get started is a website and several relevant content entries. The success of blogging lies in the consumers’ need to receive information through the Internet. More specifically, blogging statistics revealed that 409 million people view more than 20 billion pages on a monthly basis. A well-written blog with relevant information will help you create bonds with your readers and offer actionable advice. Posting regularly is key to increasing your discoverability through search engines and boosting the chances of your content being discovered by your target audience. For businesses, blogging is one of the most famous lead generating tools you can use to bring more customers on board. To bring more quality traffic to your website, though, you need to show search engines that your blog content matters. And to do that you need to keep a few search engine optimization aces up your sleeve. Optimizing your content for SEO is of paramount importance to make your content appear higher in search engine results. To start optimizing it, though, you need to keep in mind the following: Conduct extensive research and find keywords relevant to your topic. Choose the right keywords and use them in your content. Add visuals to make your written content easier to understand. Avoid plagiarism( Free tools to use: PaperOwls and/or Quetext. Seo optimization along with blogging are the top two priorities for inbound marketing. An excellent example of all of the above is illustrated in Moosend’s marketing blog. Visitors can find there a variety of case studies, step-by-step guides, as well as how-tos concerning email marketing best practices, email automation, and more. This allows them to educate their audience, create a sense of community, and most importantly, offer a solution to a specific problem. Videos Videos are another type of content marketing that stands out as one of the most popular. And if you’re wondering why, think of Youtube. Imagine the endless possibilities that arise when you take advantage of a platform that is not only free but also easily accessible by millions of people. Where blog posts might seem boring by some, video marketing easily achieves its purpose. This is because videos have the ability to attract the attention of visitors and engage almost all age groups. Cool right? What’s more, studies have shown that 54% of people have a tendency to watch videos from brands they trust and support. Due to the flexibility that videos offer, marketers can create engaging content that will bring loyal followers. Some of the most prominent video content marketing types are: Product demonstrations: in-depth videos presenting the features and advantages of a product Explainer videos: brief, on-point, animated videos created with the aim to inform about a product or service in the most efficient way possible Customer testimonials: user-generated content, featuring the “voice” of customers and acting as confirmation of the value of a product or service Behind the scenes videos: highly-authentic video content allowing customers to experience your brand and connect with you on a human level. Now it’s time for our video content marketing example. The video below gives an inside view of one of Facebook’s offices, allowing viewers to feel comfortable with the brand and create a sense of “bond”. Infographics Infographics are a must for successful content marketing. This becomes obvious since 84% of people who have used infographics consider them to be an efficient content format. The main characteristic of infographics is that they are fun, eye-catching, and particularly engaging for the readers. Therefore, this makes them suitable for sharing on social media platforms where these characteristics are key to ensuring traction. Sharing visual content which is both colorful and valuable, surely makes people look smart on social media such as LinkedIn, Twitter, etc. And who doesn’t aspire to look cool to his followers or even friends? I guess nobody! After all, we are social animals and love sharing valuable content that others can appreciate and benefit from it. The reason why marketers tend to prefer this type of content marketing over others is that it combines the best of both worlds. Of course, infographics are generally cheap to create. And marketers love producing great content at a low cost. Delving deeper, infographics are able to boost the reputation of a product if tangible data is included. Now imagine a high-quality piece of content in the form of an infographic getting featured on a prominent site. This is going to be extremely valuable for the marketing team because it adds social proof in terms of credibility. Infographics can also be a game-changer in “boring” niches since they capture and retain reader attention. All in all, they utilize existing information and add more value to it by using pictures to capture the audience. Here is a great infographic example by IBM: Source Podcasts Podcasts are another great content marketing type that many businesses seem to mistakenly ignore. First of all, a podcast’s value lies in the convenience that it offers. All you need to do is press play and listen. So, a podcast is an excellent companion in our modern world where people need to multi-task. What’s more, it is a good way to repurpose existing content into a podcast series for example. To understand their true value, one must think of how mobile-friendly they are. According to a survey, 69% of podcast listeners use a portable device. Another thing to consider is that podcasts help build a loyal audience. Providing you have some quality content to share with your audience, a strong connection will be formed and they are sure to come back for more. Consequently, this may increase your conversions due to this trust in your brand and authority. But that’s not all a podcast offers to a business. This content form can be used to establish your credibility. If you provide valuable information that helps your audience solve a problem, they will gradually consider you an expert, since they’ll have heard it straight from your mouth. This is vital in establishing your name or firm as a thought leader. All this is great. Now let’s see a real example of a well-organized podcast by McAfee. Source In this podcast, McAfee investigates the trending topic of cybersecurity, while at the same time busting some myths around it. This helps them solidify their position as experts on such an important topic. Additional reading material: How to Start a Successful Podcast (For Under $100) What is the Best Podcast Recording Software? Webinars Webinars are considered an effective content marketing channel. This is illustrated by the stats below. According to Demand Gen Report’s survey, a high 66% of B2B customers prefer to watch a webinar before they actually buy a product. So you understand straight away that webinars can increase your conversion rates. Webinars usually involve the presentation of a product or service, along with an interactive Q&A session. They are useful for companies because they showcase their products to audiences that are willing to use them. Therefore, you understand that there is less friction since the customers have already decided upon using the product. Webinars have also become increasingly relevant after the pandemic the world has been facing. Why is that? Not only do they engage existing customers ensuring their trust, but also increase brand visibility which may attract potential customers. Finally, webinars are a great idea for businesses to raise awareness around a particular problem they’re solving. This will potentially lead more customers your way. Here is an example of a free webinar. Source This webinar educates B2B marketers about how to increase audience visibility and improve conversion rates. Why Is Content Marketing Important? In the previous section, we explored the most prominent types of content marketing and some relevant content marketing examples. Moving on to its importance, content marketing is a vital part of your marketing plan. According to Hubspot research, 70% of marketers actively invest in content marketing. This is because in comparison to other digital marketing forms, such as PPC it offers a greater return on investment (ROI) in the long run. To clearly understand the value and importance of content marketing, though, we need to realize what solutions it aims to offer. Improve Ranking in Search Engines (SEO) I’m sure you’re familiar with the phrase “Content is KING”. By creating high-quality content, which is relevant and informative for your audience, you are sure to attract more visitors. How is this possible? Let me explain. Google tries to provide the most relevant answer to what people are searching for. Your content creation helps improve your visibility in search engines. As long as you provide high-quality content that answers the searchers’ questions, Google will rank your content higher. For example, if you google “drip campaign examples” you can see that our resource ranks on the #1 position for that term. This happened because we’ve created one of the most comprehensive lists of drip campaign examples out there. You can check this out here. So it is very important to create an optimized piece of content with relevant keywords since this makes your content rank high. Build a relationship with customers (customer retention) In case you were wondering, content marketing is vital in building relationships with your audience and customers. It is known that people return to websites that they are familiar with and trust. This also raises the reputation of your brand. According to an infographic from CustomersThatStick, the value of loyal customers is up to 10 times as high as their first purchase. So if you’re able to create a positive experience for your customers and they have a good impression of you, then you have achieved customer retention. The bottom line for you? More revenue! Help convert leads into customers The reason why content marketing is so important is that it attracts quality leads. The more you create content that educates your audience and adds value to them, the more you build trust and improve your relationship with them. According to Aberdeen, conversion rates from content marketing are about 6x higher than other digital marketing techniques. Therefore, it’s clear why this plays a major role for content marketers. And of course, if you can keep your content consistent and high-quality, some visitors will be more than happy to click on your landing pages. After all, you have provided them with the necessary information to make an educated decision to purchase upon the trust that’s been built. So be sure to include a call-to-action (CTA) in order for the reader to know what you want him to do after viewing your content. Raise brand awareness It’s probably a fact that the majority of people don’t know about your business. And this isn’t something that can change overnight. When you put quality content out there, you are exposing people to a brand they didn’t know before. And it’s important for people to recognize your brand. Not to be able to distinguish your logo but to recognize what it represents. Brand awareness is very important because it is the definitive factor tipping the scales between purchasing from a brand or backing down. Finally, the importance of brand is illustrated by the fact that 77% of B2B marketing leaders agree that branding is critical to growth. Therefore, more brand awareness means more leads. Build a Community The term community refers to a group of people who are bound to something by a feeling of togetherness and belonging. I believe you understand why it is important to create a community of people in your niche. Building a community is beneficial in showing people that you care about them and you want to establish a relationship with them, not just market your product. It may seem like hard work to get the community to trust you, but eventually, this will happen. As soon as this happens, the community is about to start growing. And we all know how critical the word of mouth is for a business. This could very well turn you into an expert in your niche. But that’s not all there is to a community. Members of a community usually help each other, without the company necessarily interfering in the whole process. This might as well translate into your support team having a more manageable workload. Finally, an active community could be the source for acquiring genuine testimonials from the people. A vivid example of building a community is Buffer. They believe that only amazing things can happen when people connect with each other. Source Content Marketing Strategy Now that we have established that content marketing is of utmost importance, we’ll see how to create a strong content strategy. Simply put, content strategy involves the management of the creation and distribution of your content. If you had been expecting a “secret content strategy sauce” to be revealed before your eyes, well, you’re out of luck. Because it doesn’t exist. What does exist, however, is a list of 9 steps that if you follow, you are sure to succeed in creating a content strategy that will help your business grow. Source Let’s take a look! Set your goals Before you start creating, it’s essential to document what it is you expect to gain. Potential goals could be to: Get more traffic Improve revenue Build relationships with your customers Boost conversions Gain authority in your niche Increase engagement in social media Attract partners By establishing your goals, you avoid getting tangled with how and what content to create. This way it’s easier to determine what your business needs and at the same time ensure that your goals are sustainable long-term. Determine your KPIs In order to achieve your goals, you need to make them specific as well as measurable. So, you need to set some key performance indicators (KPIs). In a nutshell, KPIs are quantifiable data that enable you to evaluate your performance against your goals. These KPIs will facilitate your effort to reach your goal, by setting the milestones that you have to achieve. They might refer to traffic, revenue, SEO, and digital marketing aspects, such as social media metrics and email marketing to name but a few. Let’s see some examples real quick. You may aim to: Reach a specific number of new email subscribers Improve search engine rankings of some of your pages Increase organic traffic to a specific level Reach a certain target revenue Acquire a designated number of mentions, backlinks, etc Understand your target audience To have a successful content marketing strategy, you need to find out who your target audience is. This helps you create relevant content in order to be able to reach them. To do that, first, you need to collect demographic data on your visitors, email subscribers as well as social media followers. Such data include age, gender, country, income, etc. To acquire this data about your audience you can use tools such as Google Analytics, Facebook Page Insights, and Twitter Analytics. All of these are useful. Sure. But you could tap into an abundance of insights if you collected feedback from your existing customers. They could share their feelings about your current content as well as identify pain points that you could address with your content. By acquiring demographic data along with customer feedback, you’re able to create the so-called buyer personas. In essence, buyer personas are customer avatars that distinguish your ideal customers and visitors so that it’s easier to target them. For example, these personas: help you stay relevant differentiate your brand from the competition prioritize your leads Figure out the type of content you’ll create The next step is to decide the type of content that you’ll create. Different businesses have different needs, so, this is going to be a long and serious process, since one size fits all doesn’t apply here. In the previous sections, we saw the most popular types of content. The list, however, is almost endless ranging from blog posts to white papers, polls, and much more. This is why you’ll need to think about your target audience and buyer personas to make a decision. What keywords are they using? What problems are they trying to overcome? How can you help them fulfill their purpose? Answering these questions will help you understand what type of content you need to create for maximum effectiveness. If you’ve just started your company or your in-house resources are limited, it’s possible that you won’t be able to utilize the full content type spectrum. Don’t let that scare you though! The data on your personas and your target audience are the only true guide for a successful content marketing strategy. Let’s see an example of what we’ve been talking about. Lush cosmetics wanted to deliver impactful content that would continuously captivate their community, without breaking the bank. They achieved it by using customer-created content in the form of photos and videos. This helped them both build brand awareness and ensure brand loyalty. Choose the best content channels You’ve decided on the type of content that you’ll go with. Now it’s time to select the appropriate content channels. Channels can include your own website or blog, or even social media platforms such as Twitter and LinkedIn. Sometimes the channel you’ll need to choose is obvious. For instance, if you’re publishing blog content, the channel shall be the blog itself. Social media is a different case, though. To decide which platforms you’ll be marketing on, you need to research where your audience spends most of their time. This will ensure that your content has the highest chance of being seen, therefore having more engagement. Social media analytics and demographics will also pinpoint which platforms are worth investing in and which would be a waste of your budget. For example, making social media posts on Snapchat could be a bad idea if you’re targeting older generations. Identify requirements and set the budget Now it’s time to make sure that you have all the necessary tools to deliver on your content marketing strategy. So ask yourself the following indicative questions to determine your course of action: Do you need to hire any members, such as writers, designers, or editors for your content team? Do you need to purchase any equipment (such as cameras or mics, for videos and podcasts) or software tools (such as Adobe Photoshop, Canva, or other tools similar to Photoshop) that will assist your content marketing efforts? Are you going to buy ad space? Do you have the necessary resources to enhance your content? Answering these questions will pretty much outline the budget that you’ll need to spend to proceed in content creation. This process will also indicate whether there was an increase or decrease in the estimations you had previously done. Create an editorial calendar An integral part of your content strategy shall be the creation of a content calendar. It is essential to know when you plan to publish a piece of content and which platforms will be used. Lack of scheduling could be a grave mistake. So don’t ignore it! Assuming you’re not producing tons of content, Google Calendar is an excellent tool for you to put the due dates there. On the other hand, if you’re managing a whole team and producing loads of content, then solutions like Asana, CoSchedule, Notion, and other alternatives would be more helpful. Create and Distribute content It’s plain as day now that it is a long way before the actual content creation time. But at this step, it’s time to do just that. The first thing that needs to be done after you decide on a topic is research. This involves figuring out what’s already out there and how your own content will add value to the existing ones as well as your audience. You’ll need to do a Google search and explore the top-ranking content and decide how you can improve on it. It would benefit you tons if you also did keyword research. This will lead to better SEO and improved visibility for your brand new piece of content. Now, CREATE AWAY! The only thing that needs attention is not patronizing your audience. So keep that in mind. The next part consists of the distribution. Don’t get all tired now, because distribution is equally important with creation. Even the best content won’t make the expected impact if you don’t promote it correctly. Therefore be sure to follow the rules of each medium that you distribute your content with, in order to achieve your goal. Some distribution examples include: Email marketing, to distribute to your subscribers Social media sharing through posts, tweets, etc Inform major influencers about your new content Analyze and Assess results Finally, it’s time to evaluate your content marketing strategy. So, you’ll need to revisit those goals and those KPIs that you established at the beginning of your plan. This will allow you to define what resonates with your audience and what pieces of content to produce next. Moreover, it will indicate what changes need to be made in order to improve your content marketing efforts and attract more viewers. To get this information, hit Google Analytics or any social media analytics dashboard and take a look! Did you achieve your goals? Did your content bring the desired organic traffic to your site and hit the number of likes and shares you had opted for? These are some questions you’ll face. And based on the results, you’ll optimize your marketing tactics accordingly. Don’t forget to make an analysis and evaluation of your process, in order to establish what checkpoints you want to beat for next week, month, year, and so on! Content Marketing Campaign Cost To clearly look into the cost of content marketing campaigns, we need to break it down into two categories, namely the costs for content creation and the ones for distribution. Content Creation Costs By this point, you’ve seen examples of content marketing, how to do it properly and the importance it plays in the growth of your company. But how much money are you expected to spend on content marketing? Let’s start with some content marketing statistics. According to DemandMetric, content marketing costs 62% less than outbound marketing and provides 3x better lead generation. Definitely worth investing I’d say! To talk numbers, though, we need to categorize content in order to look at costs more meaningfully. Written content The simplest type of content to create is written content and it comes in various forms such as blog posts, articles, downloads, etc. Costs mostly depend on who is writing your copy. The first option is to hire freelance copywriters. Some of them prefer to charge by the hour and others per word written. You can expect prices to range from $15-105 per hour depending on the writer’s experience or $0. 03-0. 30 per word accordingly. Moving on to marketing agencies costs are expected to rise vertically. You’re looking at a cost varying from $1000 to $2000 for approximately 600 words of content. This is mainly because the copywriters on their staff have experience writing for marketing purposes and optimizing content for search engines. If you choose to do it in-house, your cost is your time. Keep in mind that a page takes around 3 hours to be written. So, if you can’t spare the time or you’re too busy with other tasks, the most cost-effective alternative would be hiring a freelancer. Visual content With this term, I am mostly referring to infographics and their “fancier” sibling animated infographics. For this form of content, you need the expertise of a good designer. And this isn’t cheap. The cost of employing a freelance designer is going to be from $100 up to $500+ per graphic. Prices vary since some designers require additional fees for revisions, research, etc. So be prepared beforehand. Should you choose to go with the option of an agency, expect costs in the price range of $2000-8000. The prices show such variation because agencies usually include graphic design as part of their other plans. It must be mentioned that you are going to pay a high price for an animated infographic since it requires an experienced animator. In case you’re comfortable with doing all these in-house, you can use free software such as Canva, or paid tools like Visme and Adobe Illustrator. Software like these typically costs around $20-$80 per month. You should expect greater investment in time though, in comparison with written content. Source Videos Videos are a category by themselves. Not many freelancers specialize in video production. What’s more, most marketing agencies don’t offer this as a service yet and will probably ask you to partner up with a video production agency. Generally, the price range for videos is enormous because it depends on their length and the complexity of the shoot. Understandably, a 30-second video costs significantly less than an in-depth 10-minute video. It’s important to check each agency’s pricing model, before making the final decision. This is advisable because some of them charge by the hour, plus editing and costs for production, while others charge by the project. You wouldn’t be too happy to pay more than you had originally planned. So research first! It’s finally time for numbers. The average of what agencies charge is $1,500 per minute or $1,200-$50,000 per project. Assuming you have the necessary equipment to attempt video production, you could do it in-house. But since it is extremely time-consuming, it will require some dedication to create both visual and written content. Content Distribution Costs Content Promotion Through Ads You could approach paid content promotion through social media ads. Facebook Ads seems to be the most popular paid content promotion channel, according to Social Media Examiner. Prices obviously depend on a lot of factors, but generally, you can reach thousands with as low as £10 per post. LinkedIn ads are another option. They are a tad pricier but they could provide a lot more value for B2B companies. The cost is $6 on average for a thousand impressions (CPM). Another approach would be a service like Outbrain. Outbrain is a native advertising network that promotes content by targeting the users’ behavior when consuming pieces of content. Here costs are significantly lower with an average of $0. 10 cost per click (CPC). Of course, these are only some of the available solutions for content promotion through ads. Email Marketing Costs Supposing you’re managing your campaigns, you probably have some kind of email marketing service. The typical costs of such platforms are illustrated in the picture below. Source If you’re just starting out, a good idea would be Moosend’s email marketing software, which you can try out for free by signing up for an account. Additionally, you can see the average of how much an email marketing specialist would cost to employ. And remember! Email marketing is a tremendously cost-effective strategy offering a high ROI of $42 for every $1 you spend. SEO and Link Building An excellent solution for content promotion is link building. The typical price you should expect to pay is between $100-600 per link, depending on the quality. Anything above these prices is considered to be “expensive” and relates mostly to industries like casinos and finance. I must also highlight that buying links is not advisable. Mostly because some vendors can be sketchy. So, what you practically do is pay someone to create content like guest posts in order to promote your resource. Influencer Marketing Influencer marketing has grown to be one of the most effective ways to reach your target audience on social media platforms, such as Instagram, etc. However, it’s difficult to calculate costs for this form of content promotion since influencers rarely share their fees publicly. Rough estimates show that a typical cost starts from $10-25 per 1000 followers and escalates accordingly. What you need to do in order to succeed is find the appropriate influencer that will boost your brand and not exterminate your budget. Source Conclusion End of the line dear reader! But this isn’t your typical conclusion where I just restate the facts blah blah blah and sign off. I’m gonna set you off on the magical journey of growing your business with content marketing. You now believe in the heart of content marketing! So decide on a topic relevant to your niche and write your first blog post. Don’t expect crowds to come by the masses. With the help of good SEO tactics,... --- ### Instagram Influencer Marketing: A Simple Beginner’s Guide > Instagram influencer marketing is the best way to fuel eCommerce sales and growth. Check out why it works and how to do it effectively in 2023! - Published: 2020-07-14 - Modified: 2025-05-07 - URL: https://moosend.com/blog/instagram-influencer-marketing/ - Categories: Social Media - Tags: Social Media - Levels: Beginner Well well, look who's interested in Instagram influencer marketing! I'm not blaming you, buddy. 93% of marketers use social media influencers today, and Instagram is definitely the king of social media for the majority of niches. So why be the odd one out? You're here to learn it all, so let's start! What is An Influencer An influencer is a person with a social media following and the power to affect the buying habits of a specific target group. An influencer creates and shares in social media quality content in order to inspire, inform, entertain, and connect with followers. This can be photos, videos, reviews, stories, or any other kind of popular and authentic content that will help build a relationship with their audience. What Is Influencer Marketing Ιnfluencer marketing is a type of social media marketing. For this, brands partner with influencers that are experts in a specific niche in order to provide mutually beneficial experiences. Influencer marketing is highly popular today. Why? Because of the high amount of trust that influencers build with their fans and the fact that they serve as a form of social proof. 5 Reasons Why Instagram Influencer Marketing Works Fun fact: according to recent research, 89% of surveyed marketers indicated that Instagram was the most important social media channel for influencer marketing. Why is that? There are (at least) 5 good reasons for that. 1. Social media rule marketing (and Instagram is the king) Source Social media platforms are continually growing. And thankfully they’re not just for teens. All age groups are using them now more. This makes it the perfect marketing channel for a wide range of businesses, both for established and new ones. If you follow the rules, connecting with your target audience through Instagram is (almost) a walk in the park. For one, Instagram is all about connecting users. Engaging with relevant Instagram communities is perfect for brands trying to find their place in the social media world and connect with their users. Also, thanks to the opportunity for potential customers to get to know a brand organically with creative native advertising, a campaign can mimic the type of posts users are already seeing from the people they follow. Whatsmore, Instagram keeps users engaged by constantly adding new features. It lets you share different types of (beautiful) content. And it helps you tap into the pool of mobile app users. What's there not to love? And if that's not enough proof for you let me share with you some eye-opening stats. 1 billion people use Instagram every month Instagram users spend an average of 53 minutes per day on the platform 63% of Instagram users log in at least once per day 200 million Instagram users visit at least one business profile daily Instagram's potential advertising reach is 849. 3 million users 2. Consumers trust recommendations Did you know that 49% of people say they rely on recommendations from influencers when making purchase decisions? That’s a big number here. It’s simple. Consumers want to hear from other consumers. Working with the right influencer with a focused strategy is a fairly easy way to boost your rates. Because it can help your brand create authentic relationships with your audience and build consumer trust. 3. It circumvents ad blockers People are blocking your ads. In fact, 47% of internet users globally use an ad-blocker today. Furthermore, 31% of them are aged 16-24, which makes for 75% of people that use Instagram. Don’t you think it’s time to stop wasting your budget on ads that no one will watch? And maybe invest in an influencer instead? Instagram influencer marketing is a super effective channel for almost all kinds of brands. Not only do people trust it but it also reaches the ad-block generation with relevant content they are likely to engage in. 4. It targets your audience accurately Instagram is for everyone! Whether you want to reach Millenials, Gen Z or Gen Alpha (yes, there are kids influencers too... ), Instagram is here for you. According to Statista: 29% of 18–24-year-olds use Instagram 65% of 25–34-year-olds use Instagram 16. 6% of 35–44-year-olds use Instagram Thanks to the unlimited creativity one can use on Instagram, influencers can create tons of different content that appeals to different ages. Imagine what you can do when you pair with the perfect Instagram influencer! 5. It's pretty affordable Celebrity influencers? You'll pass. Not that it wouldn't be great if Kylie Jenner promoted your new face cream, duh. But you don't need to go that far to promote your brand. Because, good news, there are also micro-influencers! Oh, and some more good news. Micro-influencer campaigns drive 60% higher engagement rates than average campaigns, due to their highly engaged audience. The best part? They are totally accessible and effective. Even if you are on a strict budget you can find Instagram influencers powerful enough to skyrocket your brand, without emptying your pockets. And their popularity is constantly rising. Why? I think it's exactly because they are more accessible. People love to see themselves in an everyday person's feed and it's easier for them to identify with their lifestyle. I mean, Christiano Ronaldo is a bit difficult to identify, don't you think? Where To Find Instagram Influencers For Your Industry I knew this question was coming. And I have all the answers you need! Sure, a good old Google search will bring in some decent results. But, in my opinion, that’s not the best way to go. Instead, here’s a bunch of other surefire ways to find the Instagram influencer of your dreams: Hashtags You do use hashtags to make your content easier to find, right? Guess what! Instagram influencers use them too! So start by searching for hashtags relevant to your brand. Hashtags like #sponsored, #influencer, #blogger, #follow and #influencermarketing are a great starting point. Once you get some results, sift through their feed and content to see if they would make a good match for your brand. Make sure you also check their following and engagement. Google Alerts Google Alerts is a great free tool for monitoring any keywords that interest you. Just set it up and create a Google alert for a specific keyword. You will then start receiving notifications directly to your email every time something related to your keyword is posted. Without Googling for influencers’ content every 5 minutes. Sounds good, huh? Blogger Outreach Groups and Platforms Looking for influencer bloggers? Then you should definitely make use of all the various groups and platforms created specifically for this reason. Look for Facebook groups. From there try to build a solid presence by only promoting yourself when requested and being helpful in order to create relationships. Also, there’s a bunch of powerful platforms that will help you get your job done, such as Pitchbox and BuzzSumo. I’ll tell you some of my favorites later on in the post! Instagram Influencer Marketing Platforms Specially created for bringing together content creators and brands, influencer marketing platforms such as Upfluence and Heepsy provide databases online through which you can filter out the type of influencers you need and contact the ones you want to work with Tools For Finding Influencers Now let me share with you some of the most popular influencer marketing platforms and tools, that will help you not only find influencers but also measure their engagement. 1. BuzzSumo Since BuzzSumo is a tool used for both content and influencer discovery, you understand this is a match made in heaven. This means that while searching for the most suitable influencer to promote your brand you can also find the most popular content in your niche, which most likely will be created by a successful influencer. BuzzSumo, one of the most popular tools for finding influencers, allows you to analyze several factors, such as engagement or performance, while you can also use the Instagram Authority score to find the most influential Instagram accounts. While there’s not a tool strictly for searching Instagram influencers you can start by using the Twitter Influencers tool to first find users that create content that suits your brand and then filter those to find the ones that also have an Instagram account. 2. Klear Klear is a great, freemium tool that lets you find, manage, and measure Instagram influencers and their campaigns. Through Klear, you can search influencers by hashtags, language, region, and more, or even better filter them into different categories such as celebrities, casual, and novice. Another interesting feature about Klear is its algorithm-based “Klear Influencer Score” a tool that lets you determine the most powerful influencers by the score Klear gives them. This score is calculated by statistical analysis on engagement, reach, demographics, network, and many other factors, and it will surely help you save a lot of time. 3. Upfluence With a database of over 3 million influencers, Upfluence is another powerful tool providing information on each of them including demographics, engagement, reach, and niche. You can explore influencers with the help of keywords as well as filters, while you also have real-time access to all influencers’ latest posts and social media stats, such as engagement rates, monthly profile or blog visitors and their typical posting habits. But what Upfluence is really good at is its ability to distinguish between fake and real influencers so you don’t throw your money out of the window. 4. Traackr One of the pioneers of the influencer marketing industry, Traackr is a premium tool that helps you discover and connect with influencers. You can search for Instagram influencers by filtering them by topic, location, age, and more, while the same filters can be applied to the influencer’s followers. What sets Traackr apart from other tools is that its database is curated by humans, helping you focus on building effective relationships with the influencers that your brand actually needs. Also, if there’s an influencer you want to work with and isn’t in their database, you can just enter their Instagram username and Traackr finds them and indexes posts and statistics. 5. Awario Monitoring a number of websites, news sites, forums, and blogs for content related to your niche, Awario, a brand monitoring & social listening tool, is a great platform for finding Instagram influencers. This powerful tool gathers social mentions and articles with your keywords, collects them all in an easy-to-use dashboard, and analyzes them to find the best matches for your brand. Awario also rates influencers based on reach, number of followers, or daily visits, depending on the source. 6. Heepsy Perfect for finding the right micro-influencer for your Instagram influencer marketing, Heepsy is a great free tool with more than 7 million influencers. Perhaps it’s the simplest tool on this list, straightforward and easy to use even if you have no idea what you’re doing. Heepsy is known for filtering out suspicious and fake accounts, while it also offers information on influencers’ posting frequencies and growth rates. How To Evaluate Instagram Influencers Finding the Instagram influencers that really complement your brand is not that hard. You just need to take the right steps and evaluate the right attributes to get there. And the process is very simple, even if you are a beginner at Instagram influencer marketing. So, what should you be checking out when in the hunt for the perfect Instagram influencer? 1. Followers I have to warn you. While searching for the perfect Instagram influencer you might come across dozens of accounts with excellent content, but with few followers. Don’t get carried away though. The number of people following an influencer’s account is an important factor you should take into consideration. If someone doesn’t have enough followers, then your marketing will go to waste. Some may say that too many followers are of no use, but I think it's the wrong way to see this. A large amount of people following your Instagram influencer not only means they are popular and doing their job right but also that more followers will follow. If an Instagrammer only has a few hundred followers, users are less likely to hit that "follow" button and eventually learn about your brand. 2. Engagement Having a large number of followers is not an indicator to trust alone. They could be purchased for all you know. And I can't even begin to tell you how wrong this is. Engagement is another important factor when it comes to choosing the perfect Instagram influencer. It is translated in likes, shares, and comments, showing an Instagrammer's audience loyalty level and it's a serious indicator of an influencer’s success. If the numbers are high it means that this person is doing a great job of keeping their followers engaged and satisfied. Whatsmore, engagement is one of the metrics Instagram uses to determine where someone's content shows up in their followers' feeds. So... high engagement leads to higher chances for your content to be seen! You can easily measure the engagement of potential Instagram influencers by using one of the various Instagram engagement calculators available like this one by Phlanx. As if I didn't know how popular Chiara Ferragni is! 3. Activity Yes, you need quality content. But you also need quantity! You should keep an eye for Instagram influencers who invest time into engaging with their followers, aka posting content frequently. Also, don’t forget to check whether they react and reply to comments. 4. Authenticity A bunch of elegant, pleasing photos doesn’t always mean quality content. And even if it is quality content, it’s not enough when you’re looking for an effective Instagram influencer. The content must also be unique and reflect their personality as well as their expertise and passion towards the specific niche. Types of Instagram Influencer Marketing Campaigns Instagram is the perfect field for influencer marketing because of the numerous types of campaigns one can create, with 78% of marketers choosing Instagram posts as the most effective content format. Source So what can an influencer do for your brand? 1. Giveaways Instagram giveaway campaigns are one of the most popular Instagram influencer marketing campaigns. It’s a surefire way to delight your followers and attract new ones. Simply put, Instagram giveaways are the marketing campaigns where you offer something to your audience, in exchange for likes, shares, or other pre-determined requirements. 2. Instagram takeover A fun influencer marketing type, an Instagram takeover means you give the influencer access to your account for an agreed period of time, in order for them to curate content for your brand. While this usually lasts a day, there are many times that the influencer takes over an account even for a whole week or even more. During a takeover, the influencer can create fun content such as unique stories, videos, or behind-the-scenes posts. Make sure to track your Instagram analytics in order to measure the success of your takeover campaign. 3. Sponsored content An all-time favorite Instagram influencer campaign type, the sponsored content campaign lets the influencer create promotional content for your brand. It’s a simple campaign, requiring only to provide your guidelines and expectations so the influencer knows what you want and then post the content on their Instagram account. Sponsored content is never deceptive or misleading, and it’s always clearly marked, usually with the hashtag #sponsored that helps followers understand the nature of a specific post. 4. Brand ambassadors At its heart, a brand ambassador is a passionate fan of your brand that is willing to share their passion and for it and all the great things you’re doing. Many brands such as Nike, Lululemon, and Starbucks have leveraged brand ambassador programs successfully. Opposite to other Instagram influencer marketing campaigns, a brand ambassador campaign usually consists of a long-term partnership that can last from several months to a year or longer. This doesn’t mean that the influencer shares necessarily content for your brand daily, but at least regularly. 5. Unboxing / Reviews This Instagram marketing campaign involves a brand giving influencers their products as a gift, in return for an unboxing video or a simple review. It’s also very common to offer a coupon code that will be included in the post in order to boost your sales fast. This type of influencer marketing campaign works better with micro-influencers. 6. Affiliate marketing In Instagram affiliate marketing you pay influencers commission as a percentage of the sales they bring by promoting a product or service onsite or redirecting a customer to your website. This is a great method of promoting your brand because it offers benefits to both parties, securing the influencers will do their best to create attractive and effective content for you. How Much An Instagram Influencer Campaign Costs All this sounds exciting, right? But what about the cost of a sponsored post, a good review, or an Instagram takeover? Before planning your campaign you should consider your budget and learn how much it costs to partner with an expert in your niche for the best content. Gone are the days when influencers would partner with brands in exchange for free products. Today Instagram is the most cost-effective social media channel, with 97% of marketers using it for influencer marketing. So it’s only natural that things have changed. In fact, 69% of marketers plan to spend the most money on Instagram for influencer marketing this year. So what is the right budget for Instagram influencer marketing? The cost of an Instagram influencer varies according to its size. And as you may have guessed, influencers charge more as their audience size increases. Most influencers have a press kit describing their rates and the types of partnerships they offer. But to get a rough idea of how much hiring an Instagram influencer costs, according to recent reports, on average influencers on the following platforms will charge $10 per 1000 followers. In order to gauge Instagram influencer rates, you can use the one cent per follower rule. In other words, you can calculate $100 per 100,000 followers. If you’re aiming for a celebrity influencer then you should know that prices are often a bit increased (to say the least), due to their reputation outside of Instagram. For example, if you were thinking about partnering with Kylie Jenner to promote your new scrunchies, then I hope you’ve got $1. 2million to spend. Per post. If you want to estimate an Instagram influencer’s earnings you can also use an Instagram pricing calculator like the one from inzpire. me. This Is The End Loving Instagram a little more now, are you? That's the spirit! As you see Instagram influencer marketing is not to be feared. Actually, it's something you should start working on, like, now. Or maybe after your summer holidays. Or not. Oh well, you get my point. Enjoy the ride and let me know what you think! --- ### 50 Email Sign-Offs for Different Contexts That Generate Replies > The right email sign-off can give you amazing reply rates and even get you more customers. Learn which one to use depending on the occasion. - Published: 2020-06-30 - Modified: 2025-05-07 - URL: https://moosend.com/blog/email-sign-offs/ - Categories: Email Marketing, Copywriting - Tags: Email Marketing - Levels: Advanced, Beginner, Intermediate Email sign-offs might seem trivial to many, but are they? While it’s important to compose a well-crafted email body, the way you close an email is equally valuable if you want to create a positive impression, especially in business. Does “best regards” sound out of date? Is a simple “thank you” too simple? Learn why email sign-offs make a world of difference and how you can use them to increase your response rates in various contexts. What Is an Email Sign-off? The email sign-off is the way email senders end an email, and it usually consists of one phrase followed by the sender’s name. It’s the last impression you leave readers with, which can be as strong as the first, like a farewell or a final handshake to seal a deal. While “Kind regards” is a safe sign-off, many senders choose more creative alternatives to stand out, like the closing in the welcome email example below: Get this template Email sign-off vs. email signature Some people confuse the sign-off with the email signature, but they’re not the same. The signature is a block of text placed at the very end of emails–underneath the sign-off–including key details about the sender, such as full name, phone number, or business logo. It helps the reader identify the sender and contact them easily. Source Why Your Email Sign-Off Matters The way you sign off your email has an impact on your email recipients, whether you want them to take a specific action, such as sharing information or booking an appointment, or just build good rapport. According to a study of over 350. 000 email threads, not only does a sign-off at the end of your email improve the overall average response rate, but using one that implies a sense of gratitude significantly boosts the chances that someone will write back. Source No matter what you choose, remember that an email sign-off is the last thing recipients read and determines how quickly they will respond–or whether they will respond at all. Do you feel insecure about your email copywriting or want to automate a part of your email creation tasks to save time without compromising quality? Moosend offers an AI writer to help you produce content based on email type and tone of voice, among other factors, to stun your audience. Give AI a try! Email Sign-Off Types and Examples With email being one of the primary communication tools today, there are many different messages that you send during the day, ranging from formal to stakeholders to friendlier ones to coworkers. Let’s see some popular examples for each category. You can also copy this doc and pick the ones that suit your email communication style based on the context each time: 1. Formal business email sign-offs Let’s kick off with common professional email sign-offs: Source: Truly Beauty Sincerely: A classic closing, perfect for a professional email. It might sound too formal though, for businesses like startups and agencies. Best regards: A safe choice when you want to sound friendly toward someone you don’t know well. Warm regards: Another polite way to end your email when a warmer tone is needed. Best wishes: A great formal way to end your email with just the perfect touch of friendliness. Respectfully: Very formal and even a little stiff, but a standard way to close a business email, especially if the recipient is in a leadership role. Yours faithfully: Popular among students, suitable for cases when you either don’t know the exact name of the recipient and start with “Dear Sir/Madam. ” Cordially: This one adds an extra touch of formality, so keep it for special occasions that demand sincerity. Pro tip: Abbreviations like “Rgrds” and fun puns don’t fit in this category. It’s best to keep them for less professional settings or contexts that allow for more creativity. 2. Appreciative email sign-offs Do you want to express gratitude to your readers? Here’s how to do it: Thanks in advance: Gratitude plus expectations equals higher response rates. However, thanking someone in advance may come across as demanding, so use it wisely. Thank you/Thanks: A simple thank you is genuinely grateful and can convey a tone of expectancy. Adding an exclamation point makes your email sign-off sound more natural and enthusiastic. I appreciate your (help, input, feedback, etc. ): Use it when you want to emphasize your appreciation for something the reader has done for you. Thank you for taking the time to : Showing someone that you appreciate their time and help goes a long way. Thanks for the consideration: Looking for a way to tell your reader that you appreciate their interest in your product or service? That’s the one. Much appreciated: An alternative way to express your genuine appreciation for something the recipient has done. Pro tip: One sincere and wholehearted thanks is enough to show your readers how you feel. There’s no need to flood them with words of gratitude in the email body, as well, otherwise you might sound cheesy or unconfident. 3. Casual email sign-offs Do you want to sound less formal to your readers? Here’s how: Source: SmartBlogger Talk soon: Short and informal, suitable when contacting colleagues, close partners, or frequent customers. Best: One of the most common email closings, friendly and cheerful at the same time. However, if you want to give your email closing a more dynamic and attention-grabbing tone, choose an alternative. All the best: Suitable for both professional and more informal emails, and perfect for business messages with a relaxed tone. As ever: If you’re writing an email to a coworker or long-term business partner, then this is a great sign-off for you. Cheers: Some people dislike this one, but maybe you can pull it off. It’s got a cheerful vibe that fits well in emails to people you know well, but it can seem a bit pretentious if you’re not British or Australian. Until next time: Suitable for consistent communications with colleagues, partners or even customers that don’t demand formality. Can you let me know? Ask for feedback from close contacts without wasting time. Pro tip: When drafting an email, it’s important to take cultural differences into consideration. For instance, “Ciao,” and “Have a good one” may not make sense to people in certain countries, so it’s best to revisit them. 4. Kind email sign-offs Do you want to add a warmer and personal tone to your email sign-offs? Here are some ways to do it: Hope this helps: If you’re sending an email with specific information, then this is a great sign-off for you. Have a good : It’s a semi-formal email sign-off that will put a smile on your reader’s face. Take care: An excellent informal way to end an email, regardless of the circumstances. It’s friendly, conversational, and great for people you actually know. To an amazing (time/week/weekend/rest of the week): Positive and feel-good, this email sign-off is great to cheer your readers up. Hope your week’s off to a good start: Make your recipient’s Monday a little better with a friendly, joyful sign-off. Good luck: Send good vibes to readers who’re about to hit a milestone or complete a challenging task to support them. Happy holidays: If holidays are around the corner, remember to send your best wishes to recipients. Pro tip: If you’re thinking about adding “Yours truly” at the end of your message, maybe reconsider it, as it sounds far-fetched in professional settings. 5. Friendly email sign-offs Are you looking for friendlier email closings to send to readers you feel closer to? There you go: Source: Tattly Waving from : A great option for global businesses who communicate with people in different countries. Looking forward to chatting more about this: Share your availability for further communication and add an enthusiastic tone. Let me know how things go: If you want to make the recipient answer back, then maybe you should create the right chance with a similar sign-off. Don’t hesitate to get in touch if you have any questions: Pitching an article, an idea, anything? Let your readers know you are open to questions and make them feel more comfortable. Thanks for reading this email. Here’s a picture of a kitten: Reward your readers and make them smile. Super combo. One step closer to Friday: Let’s admit it. Friday is what we all wait for the whole week. Cheer your readers up by reminding them the weekend is close. Congrats on reading this whole email: Lengthy email? Your receiver deserves some recognition. Let me know if you want to chat about this over coffee: This email sign-off is warm and friendly, while also making a kind suggestion. Pro tip: Well, this tip might sound obvious, but sounding friendlier than you should, might restrain readers from replying to you in several professional setups, such as Law or Government organizations. So, think twice before hitting the send button. 6. Complimentary email sign-offs Time to go the extra mile with a few compliments: Stay awesome: Charm your reader with some kind words and they will probably feel obliged to follow up. Great working with you: If you’re sending an email to someone you worked with, let them know you enjoyed collaborating with them. This way you keep the door open for reunions. Keep up the good work: Happy for someone’s work? Give them a pat on the back with an encouraging email sign-off with just the right mix of flattery. You’re an inspiration: Save it for someone that has done something inspiring or helped you look at things differently. Congratulations/Congrats: A great booster for your readers in the shape of an email sign-off. Pro tip: Does “xoxo” sit in this category? Probably not, except if you can guarantee that email etiquette allows it. 7. Unique email sign-offs In search of a creative and witty email sign-off? Here are some suggestions from pop culture and beyond: Source: Ignite Visibility Onward and upward: Use this well-known quote to motivate your subscribers and get them going. Live long and prosper: You probably saw that coming, but who doesn’t recognize this Star Trek line? A great option for the geeky business world (you know who you are). I’ll be there for you: This is for Friends fans wishing to build rapport with their audience. It is never too late to be what you might have been: This quote by George Eliot is excellent for those who want to inspire their audience. To infinity and beyond: This Toy Story quote hits us straight at heart and can turn into a motivational line for your readers. Pro tip: If you adopt a similar tone to your messaging, you can also add a relevant emoji to spice things up a little more. 8. Funny email sign-offs If you want to share a good laugh with your readers, check out these options: Virtually yours: Suitable for remote workplaces and friendlier email communications. See you later, alligator: Another movie line you can share with coworkers and friends. Hope your Monday’s full of coffee: We’ve all been there, so let’s unite. Don’t worry, be happy, and reply to this email: If you want a reply but hate sounding forceful, here’s a funny alternative for you. Keep calm and send lots of memes: In case of emergency, here’s a line to soothe your readers. Pro tip: Not everyone shares the same sense of humor, so know your audience first, and then end your email messages with a plot twist. Email Sign-Off Best Practices When composing your email sign-off, there are a few things to keep in mind: Think of the context Not all emails are the same. Keep your readers and the email goal in your mind when writing your sign-offs. And remember, adjusting the tone you use in your closing is as important as the tone you use in the rest of your email. Connect with the readers Your email sign-off is your last resort to stick to your readers’ heads. Think of how you’d like to wave goodbye to them based on the relationship you have and how you’d like it to be in the future. Combine it with your email signature We’ve talked about email sign-offs and yes, it’s not the only thing that matters in your email ending. Your email signature brings value, too. Here’s what you should include to help readers understand who they’re talking to and reach out to you the way that suits them: Your full name Your professional title Contact information Social media Create a subtle call-to-action Plus, if you don’t know how to end an email, it’s helpful to visualize what you’d like the recipient to do once they finish your email. Do you want them to book a meeting, turn on the coffee machine and get to work, or simply smile? Then, the stage is yours. End Your Email Like a Pro Long story short, shaping your email sign-off carefully is not a waste of time. It leaves an impression on whoever receives your email and even motivates them to act. Follow the above suggestions wisely and remember that different emails call for different email sign-offs. Looking for a stellar platform to streamline your email marketing efforts successfully, including AI writing capabilities? Sign up for a free Moosend account and get started asap. Over and out! Email Sign-Off FAQs Before we wave you goodbye for good, let’s explore some frequently asked questions about our topic: 1. What is the best email sign-off for an email? It depends on the context and the reader; “Kind regards,” “Best wishes,” and “Thank you” are among the best options for different purposes. 2. How do you end an email politely? Use email sign-offs like “Feel free to ask any questions,” “Have a great day,” and “Take care. ” 3. How should emails be signed off? You can use phrases such as: “Yours sincerely,” “Best wishes,” “Thanks in advance,” and “Hope this helps” based on the context and goal of the email. 4. How do you sign off a professional email? The most common formal email sign-offs are: “Best regards,” “Yours sincerely,” “Respectfully,” and “Thanks for the consideration. ” 5. What are the worst email sign-offs? Abbreviations such as “Thx,” “Rgrds,” and “xoxo,” the “Sent from my iPhone” note and no closing at all usually disappoint readers–including typos. --- ### The 40 Best Marketing Blogs You Need To Follow In 2025 > Find the best marketing blogs for content, copywriting, email marketing, SEO and more to grow your email marketing skills. - Published: 2020-06-12 - Modified: 2025-04-29 - URL: https://moosend.com/blog/best-marketing-blogs/ - Categories: Marketing - Tags: Marketing - Levels: Advanced, Beginner, Intermediate Who needs beach reads when you can enjoy helpful posts from the best marketing blogs? This summer, forget about soppy romances, cliche mysteries, and lukewarm thrillers. Instead, lose yourself to the best marketing websites on the Internet that will help you become a better marketer and take your business to the next level while others are sweating over washy cocktails. Best Marketing Websites For Email Marketing Let's find out the best email marketing blogs you need to follow! 1. Moosend Come on, you knew this was coming. And you also know we deserve to be on the top of your best email marketing websites lists! Not to toot our own horn, but here at Moosend we work hard to regularly give you the most up-to-date, helpful information to make your emails shine like diamonds in your subscribers' inbox. We cover everything from email copywriting to newsletter ideas and effective tips to increasing your newsletter click-through rates and from beginners' guides and tips to advanced techniques. Whatever you choose, our posts will help you craft better email marketing campaigns and boost your conversions using one of the most powerful marketing channels of the market. We can boast some of the most in-depth email marketing posts of the Internet, like email list building, so make sure you follow us to discover a great resource for every marketer. Most Popular Posts: 10 Best Email Newsletter Software For 2025 59+ Free Email Newsletter Templates How To Create An Email Marketing Calendar In 2025 2. Email on Acid Email on Acid is an email service that streamlines the email testing process, an area of email marketing you should never neglect. And by following their blog you will learn a lot about picking the right content and testing it in order to create the perfect email marketing campaign for every occasion. From A/B testing to different product trials, this is the right place to master the art of creating the most innovative emails for your business. Their posts are divided into 4 main categories: Email Development, Email Marketing, EOA News, and Industry News to make your life easier. Most Popular Posts: 600+ Free Email Templates from Email on Acid Media Queries Demystified: CSS Min-Width and Max-Width Merge Tags: What They Are & Creative Uses 3. Mailbakery As one of the best and most practical resources for email marketing, the Mailbakery provides original solutions for your business, focusing on the various forms of email content creation. While they don't post that often, being a creative brand that specializes in email template design and coding, they offer a great source of information and you can definitely learn a lot about email marketing by following their marketing posts. Click on one of the various categories or use the search bar to find the right post for you. Most Popular Posts: 18 Wonderful Survey Invitation Email Examples & Why They Work 10 Well-Done Real Estate Email Newsletter Examples 10 of the Best Email Marketing Campaign Examples You’ve Ever Seen Best Marketing Websites For Content Now let's see what content blogs you can follow to improve your content marketing efforts. 4. Content Marketing Institute CMI's marketing blog is without any doubt the holy grail of content marketing. So if content is your thing, you are already following this one. They've been in the game since the beginning and their posts are constantly top-notch. Here you will find a vast source of posts including important benchmarks, studies, and other data that will help you keep up to date and evolve on content marketing. Articles, white papers, eBooks, podcasts, and more! This is one of the best marketing websites out there and one that surely deserves your time. Most Popular Posts: Style Guide: How to Write One for Your Brand How to Develop and Create a Wikipedia Page that Sails Through the Approval Process What Is Content Marketing? 5. BuzzSumo BuzzSumo is a favorite tool among content marketers, providing data on the most popular content on the Internet. While their blog also includes posts on influencer marketing, digital PR, and video marketing, content marketing is where they shine! Their posts are powered by all the data they collect and analyze, turning them into an amazing source of information that helps readers keep up-to-date with all the latest trends. Most Popular Posts: The Most Shared Facebook Content 2017. The Top Viral Posts, Videos and Articles We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) Facebook Interactions: Why Shares, Likes and Comments All Count 6. Grow & Convert Grow and convert isn't a beginners' marketing blog. But it's perfect for those that want to go far past the basics of content marketing. I must say I miss the search bar since there's no way to look up the topic of your interest, but they make up with their super-informative posts. Offering in-depth guides and case studies, this website is both entertaining and educational and will surely become your go-to destination for some content marketing wisdom. Most Popular Posts: How to Land your Dream Marketing Job (With Examples) How to Get Thousands of Visitors from Reddit How to Write a Blog Introduction 7. Animalz Allow me to express my love for this marketing blog. I mean, did you see that design? The bold mix of fonts? What about the colors? Design perfection apart, Animalz is a blog full of information about how to perfect your content marketing strategy, run by Jimmy Dally, former Head of Marketing at Vero. Here you will find insightful content along with real-life experience in an easy-to-digest and informative format it's hard not to love. Most Popular Posts: What is "good content"? BLUF: The Military Standard That Can Make Your Writing More Powerful 8. Contently All aspects of content are covered here, so bookmark this one! From content strategy to storytelling to ROI and trends, Contently is a favorite destination for all things content. Targeting multiple audiences from content strategists to freelancers, one of the best marketing websites for content offers great insights on a wide variety of topics. What really makes this blog stand out is their real examples of the strategy behind some of the best-known content marketing campaigns that will definitely inspire you for your next move. Most Popular Posts: No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés 4 Pieces of Branded Content That Marketers Love Taco Bell Turns Ronald McDonald Into a Dystopian Dictator, and It’s Kind of Wonderful Best Marketing Websites For Copywriting Let's find out the best copywriting-oriented blog to help you become better! 9. Copyhackers It's funny how Joanne Wiebe, founder of and head instructor for Copyhackers describes how she got involved with copywriting. Because Copyhackers was the first-ever copywriting blog I read and I also hated the word "copywriter" in the beginning. And then I read what it means, by Joanne, and the rest is history. Or maybe it will be someday. Just wait and see. (Maybe start from one of my favorite posts on landing page copy? ) Copyhackers is an excellent source of copywriting advice and techniques, that will help you succeed with making your online venture profitable by mastering the art of copywriting. From ads to email subject lines and more, Copyhacker's in-depth guides and case studies will teach you how to use the right words on the right occasion to persuade and sell more. Most Popular Posts: How to Become a Freelance Copywriter You Don’t Need Ads on Your Site to Monetize Your Blog. Here’s How Bloggers Make Six Figures. The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) 10. Copyblogger One of the best marketing websites for copywriters, this blog has everything you need to hone your copywriting skills. Copyblogger, with its talented team and over a decade of experience, is an incredible resource for content marketers looking to stay current in the industry. Here you will find various posts covered in a clear and accessible way that will help you captivate and maintain your target audience with your latest copywriting techniques. Hashtags under each post title will help you navigate easier! Most Popular Posts: How to Use the ‘Rule of Three’ to Create Engaging Content A 7-Step Guide to Mind Control: How to Quit Begging and Make People Want to Help You Do You Make These 7 Mistakes When You Write? 11. ABC Copywriting With a focus on web copy, ABC Copywriting is a blog for those who want to improve their copywriting skills and find the right words to make their storytelling powerful and compelling. Informative articles and tutorials along with original advice that will help you find the right voice and words for any marketing strategy. Most Popular Posts: How to Become a Freelance Copywriter What Really Makes a Good Story How to Write a Company Tagline 12. Ben Settle From a leading email marketing expert, Ben Settle's blog is full of strong, sharp advice for email marketers looking to up their game. Discover important insights, great tips, and more, and learn how to sell with the power of words. Most Popular Posts: Paid the cost to be the boss Arrogance is bliss RIP to the crotchety old business genius Best Marketing Websites For SEO Interested to find more about Search Engine Optimization? Check these blogs out! 13. Ahrefs The Ahrefs blog is one of the most highly-rated SEO blogs on the Internet and for good reason. With world-class content, this blog is packed with detailed tutorials, case studies, and opinion pieces that are a joy to read and contain actionable tips and usable advice, especially if you are just beginning your marketing journey. Along with SEO studies and general and technical advice, topics include keyword research, link building, and various helpful articles straight from Ahrefs' index of backlink data. Most Popular Posts: 10 Free Keyword Research Tools (That Aren’t Google Keyword Planner) 7 Effective Ways To Find Anyone’s Email Address Top 100 Most Visited Websites by Search Traffic 14. The Moz Blog One of the best marketing blogs for those who want to stay on top of industry news, the Moz blog is successful partly because it's both easy to understand and to apply. It covers everything around SEO including insightful studies and best practices and it's useful for both beginners and veterans of the game. Most Popular Posts: The 60 Best Free SEO Tools The Ridiculously Smart Guide to Buying Legit Twitter Followers The Ultimate Guide to SEO Meta Tags 15. Backlinko If you want to learn how to develop a link building strategy that works, then Backlinko will become your favorite. While SEO expert Brian Dean doesn't post often, you'll find out that his posts are pure gold, covering SEO in extreme detail and backed from real-life examples. The Backlinko blog is all about quality and a great source of information for strengthening your website's rankings. Most Popular Posts: Link Building for SEO Keyword Research Tools SEO Best Practices 16. Authority Hacker Dedicated to teaching all the tips and tricks for building an authority site, Authority Hacker offers actionable advice based on real experience. Through this blog's posts, you will understand all the why's and how's, learn valuable tactics and strategies, and excel in SEO in order to grow your online business. Most Popular Posts: The 117 Best Affiliate Programs & Networks For Bloggers in 2020 How To Make Money With ClickBank in 2020: No-Nonsense Guide 21 Real-Life Examples of Successful Affiliate Marketing Websites in 2020 17. ShoutMeLoud ShoutMeLoud is a popular Indian-origin blog launched in 2008 by Harsh Agrawal, an experienced WordPress and blogging entrepreneur. On this platform, you’ll find some of the most comprehensive, up-to-date, and transparent articles on subjects like business blogging, WordPress, SEO, social media, and affiliate marketing. You’ll also find hosting recommendations, WordPress plugins and theme reviews, and case studies — making this blog a valuable marketing resource that’s worth exploring. Most Popular Posts: How To Start A Blog in 2020 The Ultimate WordPress Guide For Beginners What is Affiliate Marketing & How To Get Started (Beginners) Best Marketing Websites For Ecommerce If you want to learn more about the vast world of eCommerce, then check the following blogs out! 18. Shopify blog Shopify is one of the top e-commerce platforms out there, so it's no surprise that their blog is also a great resource for all things e-commerce. A tremendous blog for marketers of all levels, the Shopify blog offers all the latest tips advice, covered meticulously, while they also many times include real-life examples. I also urge you to read the comments since it's highly probable you'll find some extra information on e-commerce marketing there too. Most Popular Posts: 45 Home Business Ideas That Let You Work From Home What Is Dropshipping? Fix It in Post: The 15 Best Free Video Editing Software Programs in 2020 19. BigCommerce Providing some of the best and latest content on e-commerce, BigCommerce is definitely worth reading. If you're looking to take your e-commerce business to the next level, then this blog's posts will help you keep your business in top shape. It's slightly more technical than the ones I've mentioned before, but it undoubtedly offers some of the most insightful resources on the topic. Most Popular Posts: The Truth About Dropshipping: The Good, The Bad, and The Ugly Affiliate Marketing in 2020: What It Is and How You Can Get Started Finding Dropshipping Companies & Suppliers 20. A Better Lemonade Stand If you are an early-stage entrepreneur, then you're gonna love this marketing website. Run by one of the top influencers in e-commerce, A Better Lemonade Stand is the place to learn everything you need to build a successful e-commerce business. Here you will find in-depth blog posts, videos, case studies and more to both keep you informed about the latest trends and also help you dive deeper into e-commerce and make each of your business decisions easier. Most Popular Posts: How to Start a Clothing Line How to Come Up with a Business Name The Ultimate Guide to ePacket Shipping 21. eCommerce training academy blog A blog to help you develop the right tactics for growing your e-commerce business from scratch, the eCommerce training academy blog offers effective tips and strategies aimed at any business person. While the blog posts are all written by one person, they cover a wide range of marketing topics and are definitely worth your time. Most Popular Posts: 7 Creative Ways to Offer Free Shipping in eCommerce How to Create an Online Store Without Any Experience eCommerce Digital Marketing 101: Where do I start? 22. Omnicovert If you're craving some fresh content around online eCommerce, visit Omnicovert. As a 3-in-1 conversion suite, their experience on online marketing is vast, hence the very in-depth articles with popular topics such as conversion optimization, website optimization, and customer retention, as well as more advanced ones. One more thing I really like about the Omniconvert blog is its eCommerce Growth Show. Hosted by Valentin Radu, CEO, and founder of the company, it consists of 1-hour videos that bring in the spotlight the most famous experts from eCommerce, so stay tuned cause there's a lot to learn from these guys! Most Popular Posts: 12 companies with great customer experience Qualitative Research: Definition, Methodology, Limitation, Examples Consumer behavior in marketing – patterns, types, segmentation 23. Astra The Astra blog concentrates on making building, owning and managing websites as easy as possible. It caters to individuals, small businesses, web design agencies and anyone who wants to learn about WordPress and how to run successful websites. Astra posts most days and always has fresh content. There’s a mix of listicles, how-tos and ultimate guides covering every aspect of WordPress, themes, plugins and how to build and run websites. Articles are informative, well-written and designed for a wide audience. They manage to explain concepts to beginners without being condescending, which is a definite bonus! Most popular posts: 28 Best Premium WordPress Themes How to Build a WordPress Website - Free Step-By-Step Guide Create a Profitable Online Store in 7 Easy Steps With SureCart Best Marketing Websites For Social Media Social media are one of the most popular marketing channels out there. You can find out more in the blogs below: 24. Social media explorer Keeping it short and sweet and full of great advice, reading the Social media explorer blog is a breeze. Here you will find a series of great posts on social media's impact on marketing and public relations, with valuable information for marketers and curious minds in general. It's one of the best blogs for bringing more information on the topic so do bookmark it. Most Popular Posts: How to Delete Twitter Likes in Bulk The negative effects of social media on relationships Top 8 Instagram Bots for Gaining Instagram Followers 25. Mari Smith Mari Smith, a Forbes' Top Social Media Power Influencer is well-known for her expertise in social media marketing. Her blog covers everything from Google+ to Instagram and Pinterest, personal branding, relationship management, and more but actually emphasizes more on Facebook, hence the nickname "Queen of Facebook". If you're looking to grow your business with Facebook, learn the best contemporary practices and keep up to date with what's happening with the platform, then you should definitely check out Mari Smith's blog. Most Popular Posts: The Magic of 10K Instagram Followers How to Trim your Facebook Live Video How to Contact Facebook: A Directory of 120+ Forms 26. Social media examiner One of the top sources for digital marketers for years now, Social Media Examiner helps businesses learn how to best use social media, blogs, and podcasts effectively. The blog offers unique insights on the topic while also providing all the latest social media marketing news and research. You will find useful content here, whether you're a beginner or an advanced user. Most Popular Posts: Social Media Image Sizes for 2018: A Guide for Marketers 15 Tips for Growing Your YouTube Channel How to Do an Instagram Giveaway: Ideas and Tips 27. Ask Aaron Lee With a unique voice and approach to social media marketing, Aaron Lee is a social media manager that uses his experience as an entrepreneur to help you fully utilize social media to grow your business. Follow his blog for a whole host of actionable tips and advice that will help you create effective digital strategies for your business from scratch. Most Popular Posts: How to: Do a Proper Follow Friday on Twitter How to Become a Political Consultant How to delete all Instagram photos (The FAST Way) 28. Rebekah Radice Rebekah Radice's award-winning blog covers social media strategies, listicles, tips, and advice to help readers get the most from each platform. What's great is that she shares not only written content but infographics, videos, and podcasts too, so you'll love this blog if you're a fan of other types of media for learning. Even if you are an experienced marketer, you will definitely learn something new by reading Rebekah's blog. Most Popular Posts: Electrify Twitter Engagement with these Tweets Best Visual Marketing Apps to Create Social Media Graphics Essential Blog Editors that Every Blogger Needs Best Marketing Websites For PPC Discover more about PPC in the following marketing blogs. 29. PPC Hero The blog of Hanapin Marketing, one of the leaders in the search market space, provides readers with some top-class informational posts aiming to educate them on the various techniques of pay-per-click management. Along with learning the basic how-tos, you will also dive into the finer skills of PPC with the help of effective strategies straight from the Hanapin Marketing team without taking the risk yourself! Most Popular Posts: Guide to Facebook Ad Types What Is A Good Click Through Rate (CTR)? Guide To URL Tracking In Google Analytics 30. WordStream The Wordstream blog offers a huge range of content, for both beginners and advanced marketers. If you're after improving your PPC results, then this blog's full of detailed in-depth guides are what you're looking for. Thanks to Wordstream sharing their awesome knowledge around this topic you will learn all kinds of valuable information on PPC and you will also love their big data articles from the SaaS tool they have. Most Popular Posts: 10 of the Most Innovative Chatbots on the Web 11 Ways to Get More (Real! ) Instagram Followers Top 12: Best Video Editing Software for Beginners 31. Clix Marketing Clix Marketing consists of a team of experts at using PPC and their blog is full of actionable tips you will love, specializing in issues like problem-solving, optimization, and growth strategy. Whether you're looking for PPC tactics, display advertising, or any other topic around PPC, these guys got you covered! Most Popular Posts: How to See Your Facebook Ad Preferences Breaking Down AdWords Enhanced CPC Bidding How to Get Facebook Ads and Page Access as an Agency Best Marketing Websites For General Marketing In the following blogs, you'll find a variety of general marketing tips and insights. Let's see: 32. Hubspot The Hubspot blog is one of the most popular sales and marketing blogs out there, boasting millions of visitors per month. Here you will find data-driven blog posts, case studies, guides, and more, highly actionable and incredibly detailed, and learn invaluable lessons on inbound marketing. Most Popular Posts: 25 of the Best Professional Bio Examples We've Ever Seen 35 Truly Inspiring Company Vision and Mission Statement Examples 70 Small Business Ideas for Anyone Who Wants to Run Their Own Business 33. G2 Crowd Learn Hub G2 is not only a powerful software review website but a great source for marketing learning. They cover pretty much everything, including marketing, sales, design, and productivity while they also host posts of top SaaS-industry guest bloggers. Most Popular Posts: 11 Best Free Floor Plan Software Tools in 2020 YouTube Marketing: Everything You Need to Know 85+ Small Business Statistics to Know in 2025 34. Seth Godin This is a one-of-a-kind blog, and a love or hate situation. As a fan of "less is more", I must admit I love Seth Godin's words. Seth Godin, best-selling author, teacher, and speaker runs one of the most popular blogs and writes some of the most shareable posts on marketing. Don't let the old-school blog design fool you. Seth is one of the web's first and most brilliant, beloved marketing bloggers, and his daily (yes, daily) wisdom should be at the top of your blog subscription lists. Most Popular Posts: Is it too little butter, or too much bread? Don’t give up Freedom and responsibility 35. Neil Patel Another one that doesn't need an introduction here. Neil Patel, a digital marketing expert, and a leading online influencer is the founder of several tools for search engine marketers and the owner of one of the most popular marketing blogs. His posts derive from his own vast experience in the area and are exceptionally detailed and concentrated, let alone quite comprehensive even for absolute beginners. Frequently updated, his blog includes tips and valuable information on content, revenue, link building, and more. Most Popular Posts: Search Engines to Use Other Than Google How to Create, Optimize, and Test Meta Ads (Formerly Facebook Ads) How to Get Followers on Twitter in 8 Easy Steps 36. Wistia Blog As a video platform's blog, this is an excellent resource for video marketing, containing tips, news, and case studies chock full of useful content. If you want to get started with video creation and video marketing then the Wistia blog is a good place to start, also offering a number of technical know-how videos you'll love. Most Popular Posts: What Is Aspect Ratio? What Is Frame Rate? What Is Aperture? 37. SurveyMonkey blog Planning to send a survey to your customers? Then the GetFeedback blog is the place to be. Insightful advice on how to get started with consumer surveys for all devices and how to collect data from your customers to drive higher open and engagement rates. Most Popular Posts: 5 Common Survey Question Mistakes that’ll Ruin Your Data Write the Perfect Customer Thank you Email Post event survey questions to ask 38. CXL blog Covering topics from conversion optimization to data-driven growth, the Conversion XL blog delivers well-structured, actionable optimization ideas, and advice that will help you improve your business. If you're interested in keeping up to date with the CRO world, then you've come to the right place. Most Popular Posts: How to Create a Unique Value Proposition (with Examples) How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions Survey Response Scales: How to Choose the Right One 39. MyWifeQuitHerJob If you want to start an online business, MyWifeQuitHerJob teaches people how to build wealth with an online business by starting an eCommerce store for under 10 bucks with zero technical knowledge and not having to carry any inventory at all. The blog has been featured in Forbes, Inc, The New York Times, Entrepreneur, and MSNBC. And it also offers free resources to help you on your eCommerce journey! Most Popular Posts: How To Start A Tshirt Business For Under 3 Dollars (And Make Sales Immediately) Should You Use A Free Ecommerce Platform Vs Shopify, BigCommerce, WooCommerce Or Wix? How To Ship A Package Via The United States Postal Service USPS – The Ultimate Guide 40. VistaCreate blog VistaCreate is a free online graphic editing tool that allows small business owners to create stellar visual content for various marketing purposes — social media marketing, print marketing, presentations and demos, ads, and more! The VistaCreate blog, on the other hand, provides plenty of content to ensure small businesses feel confident about their design and marketing efforts. Divided into rubrics, the blog content circles around marketing, design, and productivity topics, often spiced up with fun articles and product announcements. It’s a perfect mix of education and entertainment! The best thing about the VistaCreate blog is that its authors focus on making every article packed with value. Every post is filled with actionable tips and tricks, real-life examples, tutorials, and insights from industry professionals. On top of that, the blog regularly features original research, reports, and other unique content. Most Popular Posts: Best colors to use on each social media: Hues to your business (ad)vantage Poster design ideas you’ll love and poster inspiration from 3 experts Building a Brand: How to build a brand from scratch in 2022 Let The Readings Begin! You're all set! The creme de la creme of marketing blogs for all topics is at your hand, so use them wisely! Any recommendations? Always happy to discover new marketing blogs, so bring them in! --- ### How To Develop a Go-To-Market Strategy in 2025 > Every new product or service needs a go to market strategy. Learn how to build an effective one from scratch, step by step! - Published: 2020-06-04 - Modified: 2025-01-14 - URL: https://moosend.com/blog/go-to-market-strategy/ - Categories: Marketing - Tags: Marketing - Levels: Advanced, Beginner, Intermediate New product or service but no go-to-market strategy? Oh, honey! I’m sorry to break the news for you but you’re doing it all wrong. Because a go-to-market strategy is a company's superweapon and the right way to take your “baby” out to the world. What Is A Go-to-market Strategy? A go-to-market strategy, also known as marketing strategy, is an action plan that shows you how to target the right pain point with the right process in order to target customers and achieve competitive advantage. It consists of a number of certain steps that will help you launch and eventually sell your new product or service in a complete, successful way. So, let’s do this right. Step 1: Identify Your Target Market It all starts with knowing your market. Most probably your product or service isn't for everyone. Otherwise, things would be too easy! So how do you start for your go-to-market strategy? There are quite a few cool free tools to get insights about your brand’s target audience, like SimilarWeb, Google Trends, and Alexa. By finding the most profitable market for you. This means identifying the right areas for your product or service, depending on the following: Demographics Who needs your product or services and who is most likely to buy? Is it teenagers, truck drivers, pensioners, or maybe vegans? When building a go to market strategy, demographics can reveal important parameters that will help you keep your message focused and will guide the rest of your marketing strategy. Therefore, the most important data points you’ll want to consider are: Age Location Gender Income level Education level Marital or family status Occupation Ethnic background Psychographics If demographics is the "who", psychographics is the "why". They help you better understand your target audience and personalize your marketing efforts more effectively. Psychographic information mainly consists of your target audience's: Personality Values Buying habits Lifestyle Interests Opinions Competition Doing competitive research can help you find some valuable answers and move along with your go to market strategy. For example, how are they positioning themselves? Who are their current customers? Are they reaching segments that you hadn't thought of? You might even decide to go after a different niche market to stand out easier. Not to mention Porter's Five Forces Analysis. This model is used for analyzing the level of competition within a certain industry. Therefore, it can help you A LOT. It can prove a very useful tool, especially for a new business or a brand looking to build a new go to market strategy. According to this framework, competitiveness does not only come from competitors but from 5 different forces, which collectively determine the profit potential of an industry. To use this tool you should: 1. Gather information on all 5 forces 2. Analyze and display the results on a diagram 3. Formulate a strategy based on your conclusions Product/service analysis To analyze your product or service, you need to write down both its features and benefits. What does it do? How does it make your target audience's life better? Once you've done that, list the people that would benefit from your offer. This is a super important part of any go-to-market strategy! Step 2: Define Your Target Audience When it comes to business, your target is your target audience. That's why it's of utmost importance to define and understand the people that will benefit from your product or service in order to create an effective go-to-market strategy and meet success. The term "target audience" is narrower than "target market". It refers specifically to the group of customers that your marketing message aims at. Let's see how it's done! 1. Understand the customer problems that you solve It all starts with understanding the problems that you solve and THEN target that pain point. Once you know these problems, you can start figuring out who is most likely to suffer from them and narrow down your target customers. Chefs plate example is a great example to help and inspire you with your go-to-market strategy. And hey, don't worry about how you'll find al the right answers. Because there are quite a few standard ways to get to the bottom of the mystery and uncover your potential customers' actual problems. For example, you can start by interviewing your existing customers. Call them by yourself or craft an email marketing campaign and ask them to answer a few questions for you that will help you have an overall picture. Above all, don't forget the untapped goldmine of reviews. Thankfully, reviews are a place to find honest opinions about your brand, whether they are good or bad. By reading them you might discover what people love about your product or service, what they don't like, their expectations, and how they compare you to your competitors. In addition, a great tool that can help you with your research is Answer the public, a consumer insight tool that visualizes search questions and suggestions from Google and Bing and visualizes them in an image called a search cloud. 2. Create a buyer persona Source Buyer personas are detailed profiles of your ideal customers based on the data you have collected from your research. They help you frame your marketing messages for a group of people, speak to their needs and goals, and make your go-to-market strategy a raving success. While we have covered this topic a while ago with a complete guide, let me be of help here on how to create a buyer persona for your go-to-market strategy with the right questions. Quick overview Describe the company: brand values, mission, vision, history. What is your Why? Why are you offering this service/product? What do you seek to fix? What is your vision? Where do you come from? How are you connected to this brand and field and purpose? Describe the landscape of your product/service: Is it trending, growing, stable, up-and-coming? Is this about to change any time soon? What is the speed of development? Describe the target audience: demographics, etc. Do they travel regularly? Where to? What is their average income? Where does it come from? Are they entrepreneurs? If so, are they digital entrepreneurs or traditional ones? Do they work for major businesses or SMEs? What is their role ? What about their influences in music/food/fashion? What were their role models as kids? Where did they use to get inspiration from? What are the most intimate memories they have of their childhood? Are they active on social media? Which channels? Why do they need your product? Why do they prefer your product over your competition? What are their concerns regarding your product? How about their most common complaints regarding your product? What are their favorite aspects of your product? What product will your users be looking for next? Is it going to be an enhanced version of your existing product or a new product altogether? How innovative are your customers? 3. Think about niche audiences A niche audience is an even more specific subgroup of your target audience. For example, your target audience could be people that read books and your niche audience people that read books in their morning commute. Patricia's Couture is a stellar example of developing a niche within a market, selling personalized accessories, home decor, and more with your pet's picture on them. Like the founder, Patricia Altschul, says " Patricia's Couture was created to celebrate the love we have for our pets". Source I know, it would be great if everyone benefited from your product or service, but that's impossible to happen. In fact, that's why you need a go-to-market strategy in the first place, duh! So I advise you to narrow down your target audience even more by leveraging the power of niche markets. In conclusion, to do this you need to go deep. Deeper than before. Dig for more customer data, sift through social media, find out where your leads come from, and research your competitor's audience to unearth your niche audience and perfect your go-to-market strategy. Step 3: Establish A Brand Positioning Brand positioning is an outgrowth of brand marketing. Without brand positioning, your brand is simply non-existent. Brand positioning is the act of positioning your brand in the mind of your customers. Here’s a definition I particularly fancy: To (target audience) Product X is the only (frame of reference) that (benefits delivered) because (reasons to believe) Brand positioning is something you both can and can’t control. In other words, it’s what sets you apart from the competition, whether you’ve chosen it or not. Think of Apple, a brand that represents a whole generation. In 2022, the sale of Apple devices garnered over $394 billion in revenue. Yeah, I know, these guys do a great job. And it all probably starts from their strong brand positioning. What they did was highlight the same qualities in their consumers as they do in their products. Apple products are innovative, creative, and unique. If you use them, you too become innovative, creative, and unique. Right? Right. Moreover, Apple focuses less on the price and more on the value their products offer. And you see where this has taken them. Creating strong brand awareness is no child’s play. But it’s something you should always be after, even when building a go-to-market strategy. 89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation. Steps Brand positioning has its own rules. In order to build the right position strategy, here’s what you should do: 1. Identify a specific target This means recognizing for whom your product or service is. A summary of the attitudinal and demographic description of your target group. 2. Specify your market In which market or category will your brand compete? How does your offer relate to your target customers? 3. Define your promise Why should a buyer stick to your brand? What is your brand’s most compelling benefit? 4. Understand your target’s needs What problems or needs do your target customers have that your brand will fill? 5. Identify your competitors Doing competitive research is key to learning how you will differentiate your brand from the crowd. Creating a Marketing plan could also help you to understand your strengths and weaknesses against your competition, so make sure to check our Marketing plan guide (Includes one of the best, yet free Marketing plan templates on the internet) 6. Create your positioning statement A positioning statement explains what your brand does, what it offers, and who you target. In his book Crossing the Chasm, management consultant Geoffrey Mooers offers the following template for a positioning statement: For (target customer) who (statement of the need or opportunity), the (product name) is a (product category) that (statement of key benefit – that is, compelling reason to buy). Unlike (primary competitive alternative), our product (statement of primary differentiation). Got it? Not so fast, Speedy Gonzales! That's actually your fourth step. Step 4: Create A Value Proposition The value proposition is one of the most important elements of your brand messaging and it includes many concepts. It’s the reason people prefer your brand over others. Also, it's what makes you unique in a vast market, and what you promise to deliver. And it's something your go to market strategy can't live without! You might know you are great, but how will others see that? Basically, a value proposition is a statement. A sentence. You know, like a thing you would say at a speed date to someone you would want to impress. "I'm Sophie, I'm funny, I have a dog and I like books, yoga, and cooking for my boyfriend". If you are the type that loves animals, reading, exercise, and were looking for a girlfriend that enjoys cooking you meals, then I'm the one for you. Aaaand, back to sales. If you create a strong value proposition, you also create a huge advantage over your competitors. But doing so can prove extremely challenging. So, how do you start with this? After looking at dozens of new product pages, my first advice to you is this: don't exaggerate. Buyers won't buy that. Just be honest. I'm sure you've seen some of these a little too promising ads yourself. "The best anti-aging product you'll ever try" "The most comfortable chair you'll sit on" "The most delicious cinnamon buns you'll ever eat" I mean, come on. This kind of statement is so bold that it almost scares me. What if I do buy this anti-aging product and my skin doesn't go back to its 20's? Then what's left for? And what exactly does the word "best" mean? It's not enough to make me take my credit card out of my wallet. I need more info. Everyone does. And that's your mission here. The way I see it as a customer, an effective value proposition offers useful, to the point information that attracts your ideal buyers' attention and helps them make their life better in some way. Let's get a little technical here, shall we? While there is no one right way to go about it, there's a basic "recipe" that might help you get started with your go to market value proposition. The value proposition usually consists of: A headline that includes the end-benefit. Make it bold and attractive. A sub-headline giving a few extra details on the what, how, why, and for whom. A few bullet points or one small paragraph listing the key benefits or features of your product or service. Remember: a value proposition is not a slogan or a catchphrase! Examples Be extra careful with the words you'll choose. Their power is unimaginable and some times uncontrollable. One wrong pick and you're out of the game. Take a look at a few brilliant examples I picked these past few days. Let's start with something a little bit advanced. I know it's not something many brands out there can pull off and yes, Polaroid is Polaroid. They have a strong product that millions of people around the world love, or would love to have. Now. That's not really a statement it's more like a promise to yourself. But you get my point. Equal Parts Moving on to something more relatable, Equal parts does exactly what we've been talking about earlier. "Upgrade" is a powerful word that certainly catches your attention. And then you get "high quality", and the promise to "cook faster" AND "clean easier". As an average kitchen person, this is exactly what I want. brooklinen Ok, this "really good sheet" line is sooo clever. Good job whoever you are. But the real juice is after that. Sheets are not an easy online buy. You need to touch them, feel the fabric, and see the actual colors before deciding. But what if someone told you that, yes, they actually do buy sheets online because they have found a brand they can trust? That sounds interesting. On the other hand, we all know how expensive a pair of soft, quality sheets can be. But, oh, wait, we got you covered on that too. Is there anything else I can help you with today? Starbucks Ahhh, Starbucks. How do they do it? Every time a new product is out I start drooling. You too? Then get down to action and describe your new product as best and nom nom as you can. The word "experience" is a brilliant action word, while the description "fluffy" and "light cold foam" make you feel like this coffee is the most heavenly beverage you'll ever have. MeUndies Come one. Everyone knows it. Working from home means waking up with messy hair and wearing the same old hoodies and lounge pants you've been wearing for the past few weeks. Wait, we could call this... a uniform! Finding the right word might need a little brainstorming. Or it might just come to you naturally. And when it does, oh boy, you know you'll get your message across just fine. Step 5: Identify Your Marketing Channels There are dozens of different marketing channels for promoting your products or services. There's email marketing, social media, events, giveaways especially effective on Instagram, influencer marketing, video marketing that keeps rising, and more. But not all these channels are right for every occasion. And certainly not for your go-to-market strategy. So for a neat go-to-market strategy you must focus on those that are the most effective for your specific needs. How? By answering the following 3 questions: 1. Who is your target audience? We've discussed this thoroughly in the previous chapter but practice makes perfect. The more specific your customer audience is, the easier you will identify the right marketing channels, and the more effectively you will promote your product or service. 2. Where can you find them? What do your ideal customers do on the weekends? How do they keep informed? Which are their favorite websites and apps? What do they search on Google? Are you targetting 30-somethings at startups? Get on LinkedIn. Or maybe Gen Z? Head to Instagram and TikTok and get ready to shoot some videos. 3. What do your competitors do? Your competitors can prove your most valuable allies. Identify the most successful ones and not which marketing channels they use. Most likely, they are the right ones for your needs too. Don't forget to measure The only way to determine if you are making an impact and driving leads through the channels you have chosen is to measure their ROI. But be careful of the metrics you measure. While there's a ton of them to choose from, not all are great indicators of how the channels you have chosen contribute to your marketing efforts. So make sure you measure the right metrics that will show you a more detailed picture. If one channel isn't driving the wanted results, try to find out why and see if you need to refresh your marketing mix in order to reach your goal and stop wasting your time and money. Step 6: Build Your Budget Model Now that you've defined the right channels for your go-to-market strategy it's time to build a budget model. To do that, you need to consider the following: Your primary goals Your operational costs The value of your offer Any existing price expectations Your competitors' pricing How you can create a competitive advantage with your pricing model Furthermore, you don't have to break the bank to see results. You just have to do the right calculations and in the end, see if the marketing budget you provided was enough to achieve your goals. If not, you'll need to make the right adjustments and reallocate resources. As to how your online budget should be allocated, here are a few industry insights according to Forrester: Total digital ad spending in the US will grow 19% to $129. 34 billion this year—54. 2% of estimated total US ad spending. Mobile will account for more than two-thirds of digital ad spending, at $87. 06 billion this year. Digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). The format will grow at a 7% CAGR, its slowest to date, to reach $60 billion by 2023. Search ad budgets are predicted to shift to voice and voice-activated queries of voice assistants like Amazon's Alexa and Google Assistant will be mainstream in five years. Marketers will move from pay-per-click to voice skills, SEO, content on sites like Pinterest, and branding to better capitalize on voice. Step 7: Create The Right Content Once you've done all the above, it's time for your last go to marketing strategy move. It's time to roll up your sleeves and create the right content that will generate interest and inform your target audience of your upcoming launch. Notably, some of the most popular forms of content are: Blog posts Landing pages E-books Webinars Paid ads Influencer marketing Video marketing Lead magnets Sounds like a lot? No worries, technology saves the day again. You can easily identify the content types and formats that your audience shares most with the help of an online tool such as BuzzSumo's Content Analyzer. which provides an overview of the best performing content types depending on the keyword you search. Yep, it's as cool as it sounds! Of course, search engine optimization (SEO) is the heart of content marketing. That's what helps you rank higher on Google and other search engines once a query is entered. And that's how you get organic web traffic. So, how do you create the right go-to-market strategy content? 1. Keyword research Keyword research is the process of discovering all the different words and phrases that people use in Google and other search engines with the ultimate goal of optimizing your content around them, thus ranking higher and being more "discoverable". It's one of the highest return SEO activities because it allows you to target your message and stand out in your industry. And it's less complicated than it sounds! Start by writing down all the words related to your new product or service. For example, let's say you are launching a new series of swimsuits for women. The Google searches that you would first thing of are: Swimsuits Swimsuits 2020 Swimsuits women One cool and easy way to find keywords is to check out the "Searches Related to" section at the bottom of Google's search results. This means these words are popular. So they're a good fit for your content. Click on these words and go at the bottom of the page again to find more and more keywords. It never ends! You can also find powerful keyword ideas on Reddit by searching topics of your brand's interest, or by using other forums related to your product or service. And of course, let's don't forget about finding keywords with a tool! Keyword research tools such as SEMrush, Ahrefs Keyword Explorer, or Google Keyword Planner through which you can not only find the most important keywords for your go-to-market strategy but also analyze their volume and difficulty and see who is already ranking for those keywords. By doing so, you can tackle the questions that most people in your audience want answers to. 2. Content research Did your keyword research? Now it's time to put your work to action. So get ready for some big-time brainstorming on topics that include those sweet keywords you found. You can start by looking for articles and posts around those topics, or you can take advantage of the online content research tools out there. Some of the best are: ContentGems Social Animal feedly ContentStudio Ahrefs SEMrush I would also recommend discovering the merits of Quora, a powerful and super popular Q&A platform where people ask, answer, and organize questions of all kinds. Just type in your keywords and see what questions come up. You will be amazed by the content ideas one can get from this platform and how they can help you build a strong go-to-market strategy. 3. Design Images, videos, infographics, visuals, visuals, visuals. Make sure you pick the right content to support your go-to-market strategy and engage your target audience. According to studies: 80% of marketers use visual assets in their social media marketing. Video (63%), alone, has also surpassed blogging (60%) in usage as a social media marketing asset. When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. The primary form of media used in content marketing is video. Make sure you give your go to marketing strategy design as much thought as you do to the rest of your content. Keep it customized, concise, and targeted and your audience will surely notice! It's A Wrap! Wow! I hope you enjoyed this as much as I did! With all these new things we've released lately (revamped reporting to die for, new branding features, video tutorials, fresh email newsletter templates, and sooo much more) I almost forgot how good it feels to write a 4K blog post for such an interesting topic! So now what? Now you're suddenly really really busy building your own go-to-market strategy, based on my step by step guide ;) And if you have any question, let me tell you, I love questions! Till next post! --- ### Ecommerce Email Marketing: The Ultimate Beginner’s Guide > The ultimate guide to eCommerce email marketing is here! Our guide will help you get from eCommerce zero to eCommerce hero! Check it out! - Published: 2020-05-08 - Modified: 2025-04-30 - URL: https://moosend.com/blog/ecommerce-email-marketing/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner Ecommerce email marketing is the new black, or should I say the old black that keeps trending? Online business owners have used some of the best marketing channels to take their business to the next level. However, there's nothing more profitable than email marketing for eCommerce. Reports showed that the number of emails sent and received exceeded 293 billion in 2019. By 2023 the number will grow. In fact, email is the sharpest arrow in your marketing quiver with an ROI that will make your jaw drop! And like a marketing Robin Hood you need to use it to fight against low conversion rates. If you are new to the game of eCommerce, or you've just taken your brick and mortar business online, worry not! Because today, we'll learn everything there is about email marketing for eCommerce. What is eCommerce email marketing? Email marketing for eCommerce is all about generating sales through successful email campaigns. These campaigns can be as simple or as complex as you like. Their goal, though, is to convert your subscribers into customers. While using email marketing for your eCommerce business is simple, there's more to consider. Creating a campaign is a matter of mastering a campaign editor. However, delivering a high-converting email is a whole new thing. When your visitors convert into subscribers, they only want to see one thing in their inbox: amazing offers. And let's be honest, who can resist amazing offers? Ecommerce email marketing will help you deliver the right message at the right moment. For instance, Misty's Florist grabs the opportunity to deliver a relevant email to boost sales. Admittedly, campaigns that cover a customer's specific needs before they emerge are quite successful and can drive more engagement and traffic. After all, who doesn't want the perfect solution delivered at the right time? Now that we covered the definition of eCommerce email marketing let's take a look at the benefits. Also, don't forget to buy your mom some flowers! Why do you need email marketing for eCommerce? Let's be honest. Email is everywhere! And since the majority of businesses use it, then there must be a reason for it, right? Knowing the benefits of email marketing for your eCommerce business will help you strategize your marketing efforts better. So, let the benefits come forth! 1. Email marketing for eCommerce has the best ROI Using email marketing is one of the most cost-efficient marketing channels you have. Strategically speaking, 91% of marketers believe in the power of email, setting it as the most vital channel for their business. But apart from that, DMA's report further shows that when it comes to ROI, email is unbeatable. Moreover, for small businesses, email marketing will offer you the perfect way to contact and nurture your new leads. Furthermore, when it comes to getting more customers, email is perfect for boosting your customer retention! Through specific email campaigns, you can motivate your customers to buy more. Moreover, use email to minimize acquisition costs and promote customer-business relationships. Soon you'll see your business flourish! 2. Email marketing makes eCommerce personal Social media is excellent for giving updates to your audience. However, when you create a new post, you address your followers as a whole. That's great if you need to give general updates and post something to entertain your audience. While this tactic is great, social media can't offer you what email does. By using your email marketing software, you can leverage the power of eCommerce personalization to deliver messages that will resonate with your audience. Email marketing will allow you to address each subscriber individually and shape your message according to their interests. Consequently, your subscribers will be more than happy to engage with your campaigns. For instance, here's how Tone It Up personalizes their emails to make them more effective and personal. 3. Measure and analyze your email campaign performance Measuring the performance of your marketing campaigns will give you valuable insight into your customers' behavior. For that, you need your email service provider's powerful reporting tools. Tracking your open and click-through rates can be easy, so don't forget to monitor them! Furthermore, knowing how your audience interacts with specific campaigns will help you tweak them and improve their performance. Moosend, for instance, has an advanced reporting system that lets you track your campaigns and gives you accurate results about your open and bounce rates. Furthermore, you can leverage the data to retarget your non-openers with more appealing campaigns. That way, you'll prevent low engagement and boost your conversions. 4. Mobile-friendly and accessible Emails are popular because they are easy to create, and anyone with a device can access them. As a mobile device owner, then you already know that. Also, I'm sure those late-night offers from ASOS or Target still haunt you. I know they do for me. But, you know what they say, it is what it is. Especially for mobile-first users, checking emails is among the most popular daily activities for smartphone users. (Source) As more and more consumers prefer mobile devices to receive news and updates from their favorite brands, eCommerce email marketing will help you engage and convert them. Having a flexible tool to capture every potential customer is vital. The age of mobile is upon us, so what's better than mobile-optimized email campaigns? I'll tell you: absolutely nothing! 5. Increase website and landing page traffic Increasing your traffic is crucial for a healthy growing company. For your eCommerce business, non-existent or low website traffic will be the bane of your online existence. But, dear friend, email marketing is here to save the day! Through sophisticated CTAs, offers, and incredible copy, you can entice even the most difficult subscribers to visit your website. 50% off everything on-site? That's a steal! A summer sale that's too good to be true, but it actually is? Trust me; they'll click. For example, if you received an email from Topshop like this one, wouldn't you just click on it and see for yourself? I'm risking passing off as Rebecca Bloomwood from "Confessions of a Shopaholic" here, but you get the point. When your message is appealing enough and has the right incentive, your subscribers will click. Also, with this tactic, you can connect your landing pages and expect higher lead generation. How to get started with eCommerce email marketing Now that we saw some of the benefits of eCommerce email marketing let's get down to business to defeat low engagement and conversion rates. Buckle up because this will be a ride to remember! 1. Choose an email marketing automation platform It's dangerous to go alone into eCommerce territory. Take this email marketing software with you! If you were to email your subscribers manually, it would take days! Or even weeks! No one wants that. Luckily, marketing technology can offer you a variety of incredible tools to get your marketing going. An email marketing automation platform is the best way to achieve great results. For instance, a platform will allow you to create unique campaigns, build a mailing list, segment your audience, and monitor performance. Selecting the most suitable and effective platform, though, can't be random. For that, you need to know your options, what they offer, and how you can best utilize them to fulfill your goals. However, if you want to find the best email marketing service, you need to consider a couple of things first. The cost Having an efficient marketing tool doesn't mean you have to pay for it in gold. Unfortunately, some email marketing platforms are more costly than others. Usually, it all depends on the number of features you get. However, you shouldn't think that just because a platform is expensive, it's automatically that good. Before choosing your platform, you should take advantage of any trials or free plans. That way, you'll be able to test the software and see whether it suits you or not. You can sign up for Moosend's software and get started with eCommerce email marketing in a breeze. Moreover, when you register, you'll also gain access to online forms, landing pages, transactional emails, and more. That's pretty much everything an eCommerce store needs to get started. So, think carefully about the tools and their capabilities and choose wisely to avoid breaking the bank or get extra services you may not need. The extra features Ecommerce email marketing is all about being smart with the tools you use. For this reason, email marketing software has evolved to suit the needs of modern businesses. Various email marketing companies have already added new features to their platforms. Consequently, they have created all-in-one solutions that every eCommerce business can use to implement a successful marketing plan. Using an all-in-one platform will help you save valuable time and money. Moosend, for instance, has taken this into account and has developed a series of lead generation tools to boost your eCommerce endeavors. With subscription forms and landing pages, you can easily capture more leads. Then, just create an awesome email campaign and convert your audience! 2. Build your first eCommerce mailing list Now that you found that shiny new platform, it's time to start building a mailing list. The easiest way to build one is to capture your visitors' emails. But, you may ask, how can I do that? The answer is simple, dear friend, but you'll need a few things: your website, your email marketing platform, and a cool online form. Capturing your visitors' addresses is essential to turn those visitors into your customers. So, let's see how to build that list! Create a newsletter signup form The first thing you need to build your list is to create an effective newsletter signup form. You can do that by using a simple online form builder and your creativity. Then, choose the form type that suits you best and edit it to match your website and intention. When it comes to types, there are several options you can use depending on what you want to achieve. Here are the most common types of online forms that every eCommerce store uses to capture email addresses: The modal popup form that resembles the one shown above The inline form that appears within the content of a page The floating bar form found at the top or bottom of your page The sticky form that sticks with the visitor as they scroll The full-page form that covers a visitor's entire page After you choose the right form type, you need to edit it. While creating a form is no rocket science, there are three things you need to consider before designing it. Firstly, each of your forms should have a short description telling your visitors why they need to join your list. Then, tell them about the exclusive news and offers they're going to receive! Here's an example from Skullcandy: Along with that, you should include the right number of fields. Keep in mind that collecting information about your subscribers will allow you to target them better. So, capturing information like their names, birthdays, and professions will let you deliver personalized content and divide them into groups with similar interests. Finally, your form won't be complete without a clear call-to-action that stands out. After your form is ready, you can embed it on your website and start building your first list. Design a dedicated landing page Did you know that you can leverage the power of landing pages to build your mailing list? If this is the first time you hear about these famous lead gen pages, then you can always see our landing page series on how to create a landing page. In a few words, though, landing pages are different from your homepage. Their goal is to convert a visitor either by incentivizing them to buy a product or giving you their contact information. Some of the basic features that every successful landing page should have are: An irresistible value proposition An appealing copy Stunning visuals A clear CTA that stands out With these in mind, you can create beautiful yet effective landing pages to expand your list. Here's how Daily Harvest uses a landing page to collect email addresses and nail their eCommerce email marketing strategy. Keep in mind that if you create a landing page to boost your mailing list, you should consider some of the basic principles of landing page optimization. While there are more ways to build and expand your list, creating a form and using a landing page are the first things you need to master. If you need more information, make sure to check our in-depth post about email list building. 3. Map the customer journey Now that you know how to build your list, it's time to think about the customer journey. When we talk about this journey, we refer to the different stages that a customer goes through, from being aware of a brand to making a purchase. For eCommerce businesses, it's essential to have a clear idea of the different customer behaviors that will lead to conversion. In short, the customer journey consists of 5 major stages: (Source) Analyzing these stages based on existing data will help you make better decisions and improve the buying experience. So, how does the customer journey affect eCommerce email marketing? Mapping your customer journey will allow you to target your customers at each of these stages with the right campaign. A customer who is at the awareness stage can't receive the same message as a customer who is at the purchase stage. For instance, let's say that you just discovered a new grooming product brand, and you subscribe to their newsletter. The logical thing is to receive a friendly welcome email to greet you, right? However, instead of that, you receive this email: While there's nothing wrong with the message, this campaign would be more suitable for a customer who's at the consideration stage. Sending a welcome email will make a great first impression and familiarize your new customer with your eCommerce store. Therefore, you should always think about the stage your customers are in and then deliver the right message. And speaking of that... The right campaign at the right stage Sending the right message at the right time will increase the success of your eCommerce email marketing. To give you a helping hand, let's see some of the campaigns you need to create at each stage of the customer journey. Awareness Stage In this stage, you want to greet your new customers. A friendly welcome email with an offer will make a positive first impression and lead them closer to conversion. Furthermore, consider sending educational emails to familiarize your audience with your products and let them know what differentiates you from your competitors. This eCommerce email campaign from Hickies is perfect for new shoelace customers: Consideration Stage The consideration stage is one of the most crucial parts of the customer journey. Here, your potential customers will look around your website and even add some items to their cart. What you need to get them to the next stage are some attractive promotional and customer review-infused emails to boost their confidence. However, since they might not be sure about the purchase, they might abandon their baskets. Cart abandonment emails are also a must to get your abandoners to go back to their carts and finish the purchase. Here's a great example from Graze that incentivizes its potential customers to subscribe and test its product: Purchase Stage The purchase stage is all about delivering messages concerning your customers' new purchases. Your eCommerce business should always send these emails to ensure that a customer is up-to-date with their orders. Moreover, since customers can be impatient s, you can use eCommerce email marketing to inform them about shipping updates and delivery status. This will improve their experience and increase the chance of giving you positive reviews. Here's a simple example from Blizzard Entertainment: Retention Stage With acquisition costs being higher than retention costs, you need to ensure that your satisfied customers will purchase from you again. To ensure retention, you need to give your customers more reasons to buy from you. To do that, you should thank them for being your customers, ask for their feedback, and offer special discounts. Here's a stunning example from Burt's Bees asking for customer feedback for a reward: Advocacy Stage Reaching advocacy is every eCommerce store's dream! Here, your audience has already identified your value and your potential for greatness. That's where you need to strike! After collecting customer feedback, you can turn your satisfied customers' reviews into a powerful conversion weapon. Here's an example from Sigma Beauty: 4. Leverage the power of email automation When we talked about the customer journey, we saw that your customers go through five stages before becoming loyal shoppers. During their journey, your potential buyers will go through numerous decisions. To name but a few, they'll interact with your website, add products to their carts, and click on your online forms. Mapping these behaviors is your secret weapon to target them with the right message, but how? Leveraging the power of email marketing automation does not only allow you to create a campaign but send them to the right person at the right time. To do that, you need to set up specific workflows that will be triggered the moment your visitor takes action. Email automation is a must for eCommerce email marketing, so let's see how you can use automation the right way. Choose the right workflow Tony added a new leather jacket to his cart, but since he is busy, he forgot all about it. Two hours later, he found an email in his inbox. Then, two days later, he is the proud owner of a new shiny jacket. Ladies, beware! So, how did Tony turn from a cart abandoner into a satisfied customer with style? A miracle! I'm just kidding, it all happened thanks to email automation! When we talk about automation, you need to keep in mind that just because everything happens automatically, it doesn't mean that it's impersonal and robotic. Thanks to personalization, you can set up outstanding campaigns to get your abandoners to come back and convert. To do that, you need to log into your email marketing automation platform and find the automation list. There, you'll get the option to create a new automation for your eCommerce store. To make things easier, Moosend has already created numerous pre-built recipes to get you started. Now that you found your workflow, it's time to set it up! Set up your amazing automation As you can see, your email marketing automation platform should allow you to create a variety of workflows to cover the needs of your store. Now, you can select one and customize it accordingly! Choosing one of the pre-made recipes will save you time and help you get started with automation. Of course, you can always create your own! It might need a bit of practice at first, but the more you get familiar with your platform, the easier it will be. Here's what an abandoned cart recipe should look like: Now all you need is a stunning cart abandonment campaign to get your shopper back. So, when your cart abandoners strike, you'll have the perfect means to turn them into customers. Here's a cool example from Diesel: So, who's ready for a brand new leather jacket? Our pal Tony sure was! 5. Segment your new subscribers One of the benefits of using an email marketing automation platform for your eCommerce business is segmentation. Segmentation is a process that allows you to divide your subscribers into different groups based on similar interests. For instance, you can group your female and male subscribers and create content tailored to each segment. Furthermore, segmenting your audience will help you get started with email personalization and deliver more engaging content. So, how do you get started? Well, now that you know how to create an online form, segmentation is a piece of cake! More specifically, segmentation is possible through your online form fields. So, the more you add, the more data you'll collect about your subscribers. That will allow you to divide them based on the information they give you and create different content for each segment. Now, let's take a look at Buscemi's form: The eCommerce business has a straightforward popup where visitors can add their email, name, and choose their preference. This allows Buscemi to personalize their campaigns and segment its new subscribers according to their interests. For them, it'll increase their engagement and desire to buy. For you, it's a win! The right message for the right customer Segmenting your audience is incredible. And along with personalization, you can create emails for your customers that will sweep them off their feet. In this example by Lucchese, you can see two different eCommerce email marketing campaigns. As you can see, the brand targets its female and male subscribers differently. First of all, Lucchese uses different images to increase relevancy. But that's not all that'll give the brand better results. When it comes to their product promotion, the company shows different products to their female and male customers. That way, the campaign feels more natural increasing engagement and clicks. To be a star of gender-based campaigns like Lucchese, you need to segment your audience based on demographics. Then, use a specific workflow to deliver the right message! 6. Get personal with email personalization Did you ever get an email from an eCommerce store that was just too indifferent? Well, we all did. Receiving plain, mass-sent emails is, unfortunately, still a tactic that lots of businesses follow. You don't need that and let me tell you why. In the age of personalization, you can't deliver messages that aren't relevant and personalized. As statistics show, personalization is a powerful force that's responsible for 1. 75% of all email revenue. Numbers can show you how personalization is necessary for a successful eCommerce email marketing strategy. Nevertheless, let's take a more practical look at why you need it. Personalized messages to wow your subscribers Recently, I signed up for Nintendo's newsletter. Alas, Animal Crossing got the best of me! Among others, Nintendo asked me for my birthday, which I gladly gave to them. Fast forward a few months later, and I received this little thing from them: This birthday email is a prime example of personalization and automation working in tandem. When your potential customers see this email, they'll think that you specifically created the message for them. The result? Your subscriber will feel appreciated and will gladly click on your CTAs! In a study about email personalization, 71% of consumers believe personalized experiences can influence their decision to open and click-through an email. (Source) While personalized messages resonate better with consumers, personalization is still experienced less by consumers in different countries. If you want to get better results, consider personalization as an integral part of your email marketing for eCommerce. Capitalizing on personalized messages will help you increase your engagement and boost your conversions. So, if you are about to send that mass-sent email campaign, just think about your customers' preferences. 7. Mission: irresistible subject line When you create a new campaign, your platform will ask you for a subject line. Those few words are more important than you think. I know you'll say, okay, it's just a subject line, no one will look at it. Here, my friend, you're wrong! Your subject line is the Robin to your eCommerce email marketing Batman. If you don't believe me, let's take a look at the numbers, shall we? (Source) With 47% of recipients opening email based on a single line, your subject line is more important than ever. Consequently, you need a copy that will seem legitimate and trustworthy. To do that, avoid any spammy words that will lead your emails into the spam folder. Also, don't get wild with your subject line length, cowboy. The ideal length of a subject line should be less than 60 characters. Even though it might seem short, subject lines between 1-20 characters will give you better open rates. (Source) Keep in mind that your subject line is like a host trying to convince your subscribers to visit your fancy email. If it's truthful and exciting, then you will have a high-performing subject line for your eCommerce email marketing strategy. Your ideal subject line... Exists! However, you need to discover what works best for your audience. Even the fanciest subject lines might fail to work if they don't resonate with your subscribers. The perfect subject line for your eCommerce store should follow some basic rules. Above, we talked about the length and spammy words. Now let's see what else you need! First thing first, your ideal subject line should have a feeling of urgency and to do that you need good old FOMO. (Source) FOMO is an old practice that will influence your potential shoppers to click on your CTAs. With the right amount of urgency in your subject line, no spammy words, and the ideal length, you'll obliterate any hesitation. Just keep in mind that you always need to refine your subject lines and find what performs best. If you follow these tips, you'll create your ideal subject line in no time! Here's an effective eCommerce email marketing example from MVMT: I guess now it's time to get a new watch! Personalize all the way Email personalization can work its magic even on your subject lines! To personalize them, you only need the magic word. I can assure you that there's no hocus pocus in this one because the magic word is no other than your subscriber's name! Just by adding a name, your subject lines can go from zero to hero. That's it! But wait! How can I find my subscriber's name? Well, remember your popup forms? Through your fields, you can capture every subscriber's name. Then use your automation to add your recipient's name and make them feel special. Here, Seafolly beautifully infuses their subject line with their subscriber's name and a reward: A pleasant surprise indeed! And then emojify it! Of course, there are more things you can add to boost your subject lines. One of these things is to add emojis! Emojis will make your message more unique and add emotion. Moreover, a friendly emoji will also increase your open rate. Nevertheless, always keep in mind your audience. If you target a younger audience, emojis will fit your messages like a glove. On the other hand, an older audience might not find them equally appealing. For instance, take a look at my inbox. Can you spot which subject lines stand out? Adding emojis will help your email stand out, so make sure that your email marketing platform allows you to add them! If you want something spicier, I'm proud to say that our genius devs have come up with a feature to untie your hands. With a name inspired by that one intelligent monkey villain, E-mojo (Jojo) is perfect for helping you pick the right emoji. Just add your subject line and let E-mojo do the rest! (Source) 8. Email copy to leave them speechless Writing effective eCommerce email campaigns is an art that not everyone masters at first. While creating your email copy isn't difficult, a simple "Buy my products, please" won't work. Email copy that feels pushy or is irrelevant will lead your email to your subscribers' trash. So, what can you do to avoid it? First of all, your email copy doesn't need to be lengthy. You're writing a simple message to convince your subscriber to take action, not an essay! Sometimes, though, you might need those extra lines. If that's the case, then try to make it as entertaining and engaging as possible. Take, for example, this promotional email from Chubbies. Their copy is always phenomenal! The Black Widow got emails from a raccoon, so Earth's mightiest swimmers don't sound so crazy. Or do they? Well, Chubbies uses its copy in perfect resonance with the product they promote. Not only is it playful, but it also strikes a chord with their Avenger-loving audience. Using your copy cleverly will increase the performance of your campaign. However, a brilliant copy alone can't convince your subscribers to hit your CTAs. For that, you need another Hulk-sized power. What is this power? Read on to find out! 9. Visual elements that rock Visuals, assemble! Every successful team has their Hulk. For you, it is your stunning visuals. As visual creatures, consumers rely heavily on visual stimuli to determine whether something is worth their time. The more appealing your visuals are, the better they will capture your potential shoppers' attention. According to statistics, visuals are crucial for your marketing strategy, with 69% of marketers considering it a necessity. (Source) Visuals are essential for boosting your emails. However, you shouldn't overuse them. For instance, using excessive visuals will give you the opposite effect, overwhelming your subscriber. Nail your email campaign with high-quality images or gifs and always use them to support your copy. You know what they say: a picture is worth a thousand words! So, gather your creativity and fuse your eCommerce email marketing campaigns with some genuinely awesome pics! Here's an example from Redbubble. 10. Convert your audience at first CTA It's now time to talk about your CTAs! In my experience as an eCommerce email subscriber, I've seen numerous CTAs. Some of them were indifferent. Others were hard to find. Then again, others were just "chef's kiss. " I guess that explains my shameless Funko pop collection! While your subject line, copy, and visuals will convince your subscriber to engage with your campaign, without the proper CTA, you won't convert them. To nail your email marketing endeavors for your eCommerce store, you need the right recipe. Get ready. It's time to get from CTA newbie to this: Color, copy, and action! To be honest,... --- ### Gmail Promotions Tab: How It Works [2025] > Fearing that your promotional email will land in the Gmail Promotion tab? Think again! Learn why it's ok and how to make the most of it. - Published: 2020-05-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/gmail-promotions-tab/ - Categories: Email Marketing - Tags: Email Marketing - Levels: Beginner I admit it, it took me a while to become a Gmail believer. Not to reveal my age or anything but I grew up with Yahoo and changing my email provider proved harder than I thought. I’m sure a lot of you nod your head in understanding out there. But, guess what, Gmail is amazing! It’s so neat and practical, and, honestly, it sorts through my inbox better than Mary Kondo would. Yes, Gmail's Promotions Tab included. As a newcomer back in 2013, this little tab created quite a stir among marketers. In fact, it still does. But let me tell you, I came to love the way my promotional and marketing emails sit all in one place, so I don’t have to endlessly scroll down to find that sales newsletter that caught my eye a while ago. And that’s what your subscribers think too. Unlike what people believed at first, the Gmail Promotions Tab is not a junk folder. On the contrary, it's an organized section within your inbox that groups and highlights your promotional emails. It's Gmail's clever way to categorize messages for easy access, ensuring a streamlined, clutter-free inbox experience. So don’t let Gmail Promotions Tab scare you. Learn to love it. It’s your friend and it helps you more than you imagine. Let’s see how. What The Numbers Say First, let’s talk a little about why Gmail matters and why you should care. Gmail: Holds 20% of the global email market Had about 1. 5 billion monthly active users in 2019 61% of 18-29-year-olds use Gmail Accounts for 27% of all email opens Plus, 75 % of all Gmail users access their email on mobile devices. Hooked? Wait, there's more! According to a survey conducted by Return Path called The Email Marketer's Guide to Gmail Categories users check their Promotions tab a lot more often than previously thought. See? Almost 45% of survey respondents said that they check the Promotions tab at least once a day. This means that a significant section of your target audience will still see your email even if it is placed in the Promotions tab! Hooray! How It Works When you send a marketing email to your subscribers, Google scans each email for certain things that determine whether it will take your email into Spam or one of the Gmail tabs: the Primary Inbox, Promotions tab, or Social tab. This outcome is based on algorithms that account for engagement, content, and sender information. Marketing emails tend to have specific indicators that land them in the Promotions tab: Email open rates Clicks Newsletter unsubscribes Spam complaints Conversions CTR (click-through rates) Benefits Gmail is extremely popular, so it's highly possible that the vast majority of your promotional emails will hit this specific provider. And like the numbers prove, the Promotions tab isn't an instant death. On the contrary, it's a valuable ally in the email marketing battle for 2 important reasons. It improves engagement It might have been a scary change for marketers, but the truth is that the Gmail Promotion tab didn’t change read rates that much. On the contrary, according to a recent research report, industries like entertainment, pets, restaurants, and furniture experienced an increased read rate with the Gmail Promotions tab. Other industries saw an increase in email deliverability rates, with fewer emails sent to spam. Organized Inboxes Let Subscribers Focus on Your Message Even the most chaotic mind loves a tidy inbox. When I open my inbox first thing in the morning, I want to have everything in order so I can devote my time to the emails I want to. There’s time for my personal emails, work, and stuff and then there’s time for the fun ones, you know, the promotional ones. I love opening my promotional emails over a cup of coffee when I’ve got nothing to do or when I feel like shopping. This is the right time to check those emails, and most probably it will drive to higher conversions since it was my decision to look at them. I have time and I am in the right mood, so bring them on! Let alone that many of us want to keep a clean inbox, with all the Primary emails “read”. If a promotional email lands in my Primary inbox, most probably I’ll just mark it as read or simply delete it because I can’t just let it be. I have to act on it. Yes, many promotional emails I could have loved have gone with the wind. Gmail Promotions tab helps users keep a neat inbox and not overlook your emails, by focusing on them without other distractions. Email Annotations In 2018 Google introduced announced email annotations, that help senders deliver more value in the Gmail Promotions tab. Emails identified by Gmail as particularly valuable for the user, receive additional inbox features without having to open the email: email annotations! Annotations let you include images, deals, expiration dates, and other offers to help you bring your promotional emails to life. This totally eye-catching trick became a great addition to the Gmail Promotions tab because it gave marketers one more way to boost engagement and conversions. And you can use them too! Making The Most Of Email Annotations In order to create the most relevant email annotations, Google uses recipients’ interests to automatically highlight and group all emails one receives. All thanks to machine learning. Gmail lets you customize 5 elements: Image preview URL Deal badge Promo code Sender logo URL Expiration date So, let's see what all these elements you can fiddle with are, one by one. Image Preview This is a must if you want to grab your subscribers’ attention. But adding just any image won’t do. It must be the right image. I highly recommend you use a product or lifestyle image that matches your message and brand. As for the size, you don’t have to worry since images are automatically center-cropped. Deal Badge This is the green section where you can highlight your offerings. This could be the amount of discount or “Free Shipping”. Google advises users to add up to four words and while there is no set character limit for this, when your email text space is full, the deal badge truncates. So keep it as simple as possible! Discount Code Source This is a section to be used only if your promotion involves a discount. If this is the case, then add your discount information and make sure you keep it short. Otherwise, there's a risk it might be truncated. Careful! If you're not sending a discount promo email, then just leave this section as it is, without trying to repurpose it. Expiration Date Source Setting an expiration date shows your subscribers when an offer expires, and it's a great way to add a sense of urgency. Whatsmore, this gives you 2 chances of appearing at the top: 1. When you first send your email 2. Three days before your offer expires To optimize this section first set your time zone and then add the starting and ending time of your deal. Logo URL Source While this logo only appears in the email preview, it helps your email stand out and look professional at once. Make sure you always use an https:// URL, as this proves your URL is secure. How To Enable The Previews While any email may land in the Gmail Promotions tab, only the ones with specially annotated HMTL using a custom JSON code will support annotations. Also, in case your email service provider stops the necessary scripts tags from your email, Gmail offers another way of annotating your HTML with the help of microdata. Creating Slick Email Annotations With Moosend I know, I know. Now that you've seen how cool email annotations are you want to enter the game. Well, I got news for you! Moosend helps you create email annotations fast and easily in a few simple steps. And the best part? You don't need any coding skills! Let's do this together. 1. Once you have created the design of the email you wish to annotate, click on the Settings tab on the left side. 2. Next, click on "Gmail Annotation" to reveal the options. 3. Enable the setting by clicking on the slider. 4. Next, add the Description, Discount Code, and Expiration Date that will show in your annotation. 5. Now, it's time to add a Featured Image for your annotation and your Brand Logo. By clicking on "Select" you'll see that you have plenty of options available! You can upload an image from your computer (local files), or directly from various other sources, such as Facebook, Instagram, Dropbox, Giphy, and many more! 6. Finally, click on "Preview" at the top bar and then click on "Google" to see how your email annotation will look live! That's it, you're done! Just keep in mind that enabling this setting, doesn't necessarily mean that your annotation will always appear in the Gmail Promotion tab. Why You Shouldn’t Aim For The Primary Tab There are many guides out there on how to prevent your emails from landing in the Promotions tab. Yes, you can limit your links to 1 or 2 max, avoid using images and the list goes on. But, do you really want this? No. And let me tell you why. You’re left with a plain email If you do all that you can to stay out of Gmail's Promotions tab, you will end up sending an email that is simply not a marketing one. Images are a crucial part of your branding and they are instrumental in accomplishing your campaign goals. The same goes for your links. You risk ending up in the Spam folder Making all the acquired changes so your email lands in the Primary tab might annoy your receivers, making them feel like they have been tricked. This might lead your subscribers to unsubscribe or even worse mark your emails as spam. Don’t go there. It's A Wrap See? The Gmail Promotions tab is a great partner after all! Instead of worrying that it will ruin your marketing efforts you now realize that it's actually working to boost your clicks and conversions. So what's there not to love? And with Moosend you can create professional and effective email annotations with zero coding skills. So roll up your sleeves and get down to business! --- ### Ecommerce Website Design: 15 Best Practices to Ecommerce Homepage Design > Everything you wanted to know about eCommerce website design is here! Discover 15 homepage design best practices for higher conversions. - Published: 2020-04-30 - Modified: 2025-01-29 - URL: https://moosend.com/blog/ecommerce-website-design-best-practices/ - Categories: Website - Tags: Ecommerce - Levels: Beginner, Intermediate Selling online can be difficult without the best eCommerce website design to excite your audience. In the age of superior graphic design, you can no longer present your customers with something less than perfect. If you’re looking to start a new online store, there’s no better time than now. So how do you make it work? Well, your website must inspire trust in your potential shoppers at first sight. As statistics show, 48% of online users base a business’s credibility on its design. So there’s no other way around it: Website design is more important than ever! Before we discover how to nail your eCommerce homepage design, let’s take a look at the basics. What is a Homepage? A homepage is the main page of a website. What makes it so important is that it’s often the first point of contact that visitors have with a business. Since it's the first thing they see, a homepage also receives more traffic than other pages. As Jakob Nielsen from Nielsen Norman Group puts it: “A homepage’s impact on a company’s bottom line is far greater than simple measures of e-commerce revenues: The homepage is your company’s face to the world. Increasingly, potential customers will look at your company’s online presence before doing business with you — regardless of whether they plan to close the actual sale online. ” Your eCommerce homepage design needs to make a strong first impression. To do that, you have to focus on two things. Firstly, deliver a homepage design that will be more attractive than your competitors. And secondly, find a way to deal with consumers’ low attention span. The thing is that it takes 50 milliseconds for online users to develop an initial impression of a website. So how do you convert them? With a professional website design! Website layouts, colors, spacing, and fonts are among the things that shape a visitor's opinion. So, if a website is aesthetically unpleasing, then your website abandonment rate will multiply. To understand how vital website design is, let’s see some examples. Good vs. bad eCommerce homepage design Imagine you’re shopping for gadgets and you come across this site: (Source) What are your first impressions? Most importantly, would YOU buy from this site? If not, then there's a reason for that! First of all, there isn’t a clear layout, and the amount of text and images on the page is overwhelming. Furthermore, this website design is too cluttered, making it difficult for visitors to find what they’re looking for. Now, let’s turn our attention to another example. Imagine that you’re looking for grooming essentials and you come across this website below: (Source) The difference is immediately apparent. The clean layout is pleasing, while the use of whitespace makes it easier to navigate. Visitors can also scroll down the page to learn more about the product. Everything is clear and easy to find. Compared to the first website example, this page is more likely to have a higher engagement and conversion rate. If we look at these two examples again, we can see that an effective website design needs to have some standard elements. What are these elements? Let's find out! Essential Elements of a Homepage Design Designing an eCommerce website isn’t rocket science. However, without the right elements, it can turn into a rocket-assembling task. While different industries can have very different designs, some standard features need to be present every single time. If you want to increase conversions, then these are the must-essentials your homepage should have no matter what. 1. Relevant theme The homepages for Amazon and New York Times are vastly different. One showcases the latest best sellers in various product categories, while the other highlights breaking news around the world. If you’re on Amazon, you’re not there to catch up on the news. You’re there to shop. Similarly, if you’re on the New York Times site, you’re not exactly looking for deals. Your website theme must make it clear to visitors what kind of business you are at first glance. Harry’s, for instance, has a relevant website design that’s easy to understand what it sells. Choosing the wrong theme will confuse your visitors. You don’t need that! If you are new to the whole website building thing, then you should know that the majority of eCommerce website builders have labeled their themes per industry. So, when you start your eCommerce website, you can easily select the theme that suits you and customize it accordingly. If you’re looking for inspiration, check out Astra. It’s the most popular theme in the world and can be customized to be anything you need. 2. Strong branding elements What’s your first thought when you hear the words “Golden Arches? " Probably McDonald’s, right? That’s no accident. Some of the largest companies in the world spend billions of dollars a year to market their brands and make them more memorable. While you may not have the marketing budget of a Fortune 500 company, you can still take steps to make your homepage more recognizable. The first step to achieve it is to invest in a professionally designed logo that reflects your brand identity. For instance, choosing the right color palette is critical to boost your identity and distinguish yourself from similar brands. However, creating a logo and placing it on your homepage is only the beginning. When you come up with a great design, you should use it across all your marketing materials to maintain consistency. 3. Clearly defined goals An effective eCommerce homepage design should be directly related to your business goals. What exactly do you want your visitors to do when they land on your homepage? Subscribe to a newsletter? Fill out a lead form? Defining your goals is crucial to converting your visitors into loyal customers. For instance, here’s how Shopify utilizes a goal-driven design on its homepage to capture more leads: The homepage makes it easy (almost too easy! ) for visitors to start a free trial. The CTA stands out, the colors create a pleasing effect, and the images inspire visitors to take action. If you want your eCommerce website design to convert more, think about your goals and how you can implement a design that facilitates them. 4. Contact information Visitors want to know they’re dealing with a trustworthy business. One way to erase any uncertainty is to include a contact information form on the page. Displaying your phone number, email address, and business address is the best way to show them that they can reach you. Giving your audience a line of communication will show them that your business is legitimate. Furthermore, making your communication form stand out will help them contact you easier in case a problem arises. Zappos, for instance, displays a customer support number right at the top of its homepage that's also visible on all pages: Customers can feel confident knowing that a person is just a phone call away. Of course, to be effective, you should stay faithful to your promises and be available during the times you specified. Since nearly two-thirds of buyers expect a response within 10 minutes to sales inquiries, try to answer as soon as possible. Lousy customer service can be the bane of your eCommerce store. So, come up with a feasible solution, don't overpromise, and try to expand your customer support as soon as possible. 5. Links to social media networks With an estimated 3. 72 billion active users, social media is a marketing channel you can’t afford to ignore. That’s almost half the population! Your potential shoppers have at least one social media channel to communicate with their peers and follow their favorite brands. If you think about it, users also spend an average of 74 minutes on social media sites like Facebook and Instagram. These minutes can be crucial for your brand since you can create meaningful relationships and increase customer loyalty. Consequently, social media offers you a way to build a following for your business and engage with your audience in a more personal way. Adding links to your social profiles will make it easier for visitors to follow you. On the plus side, you can excite them with fantastic content and even offer more personalized customer support through direct messaging. A great way to promote your social media profiles is to add them to your website header or sidebar. If you have them, don't forget to show them to your new visitors! 6. Navigation elements Your homepage is often the main starting point for many visitors. If you think about it, it's like a corridor with many doors leading to different places. However, if these doors aren’t labeled, your visitor won’t know where they lead. Consequently, they might get confused and abandon your website. Navigation elements like header links are a must to help your visitors take a look around your site. Adding them will let them access, browse other pages, and visualize their location. Here’s an example of how Wayfair makes it easy for their shoppers to find their way around the site: As you can see, your homepage can contribute to the success of your website in general. Your eCommerce website, though, needs more than a navigation bar and a contact form to convert your visitors. For that, you need the best homepage design practices to nail your site every single time. Making these changes to your homepage is essential as they’ll help you increase conversions. Furthermore, professional website design will open the door for customer retention and help you minimize acquisition costs. To give you a helping hand, let’s see how to design the best eCommerce homepage. 15 Steps to Design the Best Homepage for Ecommerce Now that we saw the essential elements your homepage needs, it’s time to get back to your eCommerce website builder and improve your design. Below, you’ll find 15 simple yet effective ways to increase the efficiency of your homepage design and make a great first impression. Ready to sweep your visitors off their digital feet? 1. Avoid clutter with a simple homepage design A page layout that's cluttered can be distracting and overwhelming. While it may be tempting to cram as many things into your page as possible, it might frustrate your customers. Instead, aim at keeping your design simple and easy to navigate. For that, remove any unnecessary elements that will cause distractions and make ample use of whitespace. Here’s an excellent example of a focused homepage design from FRONKS: Whitespace can work miracles when you use it the right way. Not only will it be easy on your visitors’ eyes, but it will also allow your images and copy to stand out more. Your homepage design must be easy-to-digest in a couple of seconds. So, if you have any doubts, try to test your website design by asking for feedback. Keeping everything well-organized won’t disappoint you or your visitors! 2. Display a unique value proposition on your homepage As we said before, online users won’t stay on a page for long. To increase your engagement and conversion rate, you need to give them all the right reasons to stay. To make them stay, you need a clear value proposition to capture visitors’ attention. A unique value proposition (UVP) is a clear statement that describes the benefits of your product and how it addresses a need. Successful value propositions don't need to be fancy to get the message across. SomniFix, for example, makes their UVP prominent on their homepage. To create your UVP, think about what separates your business from the competition. Then, write your copy based on the elements that will highlight the benefits of using your products. Furthermore, a UVP doesn’t need to be lengthy since this will increase the chances of going unread. Instead, try to be as concise as possible, highlighting the value in a couple of words. 3. Simplify your homepage menus Good navigation improves the overall user experience and makes it easy for visitors to find what they’re looking for. Steve Krug, author of Don’t Make Me Think, says that “nothing important should ever be more than two clicks away. ” And he is right. Multiple steps will add up to your visitors’ frustration and lead them away from your website. Here’s an example of a simple and intuitive menu from Camelbak: Less is more when it comes to a high-performing eCommerce website design. So, don’t make your visitors click on multiple things to reach their destination. Instead, simplify your menus and make your main product pages accessible with one or two clicks. As a result, you'll increase engagement with your product pages, boost customer experience, and get more conversions. 4. Demonstrate site security on your website Website and cart abandonment can happen at any time. According to Baymard, 25% of online shoppers abandon their online carts due to a lack of trust. Excessive cart abandonment will lead to fewer sales and affect your revenue in the long run. One way to reduce cart abandonment is to use social proof to increase the reliability of your page. A great testimonial is perfect to convince your potential shopper that your eCommerce business isn’t fake. However, testimonials can't guarantee that your visitors’ information is always secure. Adding trust seals, in this case, is crucial for a high-performing website design. For example, you can use data security seals, business badges, or privacy seals to boost your page security for a price. Despite the cost, a trust badge will give your new visitors a sense of security and trust that will drive more sales. (Source) Being safe online has been one of the biggest concerns for modern consumers. So, showing them that your business is legitimate will help you achieve growth faster. Scan Computers, for instance, displays these seals on the bottom of their homepage to increase trust: With these seals, the business increases the trustworthiness of its eCommerce website design and boosts customer confidence. Now that their information is safe, your customers won't hesitate to make more than one purchase. 5. Add a search bar on your homepage design Navigation menus are super important. However, when your visitor lands on your website with a specific product in mind, you need to give them the means to search for it. Displaying a prominent search bar on your homepage will make it easy for shoppers to find what they need in a few seconds. As a result, you'll improve their experience, save them the trouble of searching for a product manually, and boost your conversions. Here’s an example of how Swagbucks implements a search bar: Visitors can enter what they’re looking for into the box, and Swagbucks will return relevant results. As an essential part of every successful website design, your search bar should also be easy to find at first glance. Hiding the bar or putting it in the wrong place will defy the purpose of using one. Instead, place your search bar on top of your page, and it will work miracles. After all, the majority of eCommerce websites display theirs on the top right corner of the page. So, your visitors will already know where to look for it. 6. Insert product images to your website categories Categories present an overview of the products that your store offers in an organized manner. But what if you could take the effectiveness of your categories a step further? As visual creatures, we tend to favor visual elements more than anything else. This means only one thing! A relevant image will allow your busy visitors to locate what they need faster, offering a more exceptional user experience. Here’s an example of how Moleskine adds images to their category pages: This tactic is easy to implement and will increase your visitors’ engagement with your categories and product pages in a breeze. Just make sure that your images are always high-quality and relevant to your category. 7. Buy a premium web hosting service for your website A fast-loading site is of paramount importance to yield more conversions. Online users today expect a fast browsing experience. If your website takes too long to load, then your visitors won’t hesitate to leave. Consumers know that there are hundreds of eCommerce sites with similar products out there. So, they’ll choose those if they load faster than yours. While there are numerous reasons your website loads slowly, sometimes it’s your web hosting service that might be causing slow loading pages. Need help finding fast premium web hosting? Here are some services that you can consider: While budget web hosting may save you in the short term, it won't benefit you in the long run. Leverage budget web hosting when your website is relevantly new, and you need to balance your expenses. Then, as your business grows, choose a premium web hosting service to keep up with your traffic and get more customers. 8. Prioritize SEO SEO remains as relevant as ever. , especially since 46% of consumers turn to search engines like Google for product research. Ranking higher in search engine results can ultimately drive more targeted traffic to your site. To enjoy the benefits of SEO, you need to optimize your eCommerce website design accordingly. Titles and product descriptions are the first things you need to improve by including your target keyword on every page. Famous Footwear, for instance, adds relevant text and internal links to its category page to improve its on-page SEO: Don’t overlook product category pages like these as they can become high authority pages that will drive more traffic. Moreover, you can optimize your website by leveraging the power of eCommerce consumer reviews. Displaying customer reviews on your product pages will help you rank for long-tail keywords and narrow down search results. (Source) Including reviews with long-tail keywords will help your visitors discover your brand and find the products that match their queries better. 9. Get rid of your homepage ads Incorporating ads into your eCommerce website will give you additional revenue. But you should refrain from doing so at all costs. Advertisements not only increase clutter, but they can frustrate and send your visitors to your competition. There are some exceptions, of course. If you want to use ads as part of your website design, you need to place them strategically. Adding them naturally will minimize any potential frustration and help you increase your sales. Amazon, for instance, utilizes ads on certain products to promote their services: Ads might be cool, but you have more arrows in your eCommerce quiver to boost your sales. Using lead magnets to capture emails will be a lot more useful than bombarding your audience with ads. An example might include offering invoice templates or in-depth guides to get visitors to enter their email addresses: This tactic will help you drive more conversions and give value to your potential customers. And don’t forget about the email addresses your lead magnet just brought you! You can use the data to create targeted email campaigns to reach those subscribers and incentivize them to make a purchase. 10. Include key information on your website There are specific details that visitors want to know right away before they decide to shop from your store. These include contact details, shipping costs, and return policies. Without this valuable information, your eCommerce website will be incomplete and not helpful at all. As you can see from other eCommerce homepage designs, displaying them at the end of your page is the best location to add them. Here’s how Best Buy displays vital information on its homepage: Of course, adding your information randomly isn't going to help you. Instead, try to display the essential information in separate columns and with a relevant title. By doing so, you'll not only improve user experience but also increase your store legitimacy. 11. Feature your best products on your homepage Your homepage is essentially a virtual storefront. If online shoppers like what they see, it’s more likely that they’ll stay and browse the rest of your site. To entice your visitors, then all you need is to feature some of your best products. As shoppers can’t physically hold your products, make sure to use high-quality images, and include customer reviews that highlight their performance. Here are some of the products that Spruce showcases on its homepage: Notice how each product has a unique picture, professionally taken? From the position of each item to the surrounding elements, these images reflect the products, making them very appealing to new customers. Keeping your best products away from your audience's eyes is like keeping your best horse in the stable. So, if you have a best-selling item with fantastic reviews, show it to them! 12. Provide easy access to customer service Not all transactions will go smoothly, but that’s perfectly okay. Some customers may decide to refund their purchase, while others may experience problems with the product they recently bought. Whatever the case, you need to make it easy for customers to reach out to you and get the help they need. Luckily for you, you can take advantage of your eCommerce website design to offer solutions. How? Through customer support channels, of course! Here’s an example of how Newegg provides easy access to customer service: Especially when it comes to bad customer experiences, you need to offer a solution with a single click. You can also prominently display your phone number, have chatbots, and provide a live customer support tab. This way, customers can pick a channel and quickly get in touch. Moreover, ensure that your customer support representatives are knowledgeable enough to provide your customers with solutions. A fast and knowledgeable staff will minimize bad customer support reviews and help you recover any lost revenue. 13. Run tests and analyze results The only way to know whether the changes you make to your eCommerce homepage design have a positive impact is to run tests and analyze the results. With A/B testing, you can create variants of an existing eCommerce website design and put it to the test. For example, you can make layout or image changes and compare the results to your original design (or control). To understand this form of testing, here’s an example of how split testing works: A/B testing allows you to maximize homepage conversions and discover the best design for your eCommerce website. While it may seem tedious to come up with new layouts, finding what your audience likes best will help you come up with the right elements and messages. So, don't hesitate to run as many A/B tests as you can, and you won't be disappointed. 14. Design your homepage for mobile-first users With the rise of mobile devices, an increasing number of users are now shopping from their mobile phones or tablets. Shopping on the go, though, calls for more responsive eCommerce website designs that will perform regardless of screen size. Here’s how ASOS implements a responsive mobile design to ensure a positive browsing experience for its shoppers: To nail your mobile website design, make sure that you display your elements in a way that won’t seem cluttered. Opting for simplicity will allow your mobile-first users to navigate your website and maximize your conversions. By utilizing responsive design, you’ll make your eCommerce website accessible across all devices and boost accessibility. 15. Personalize the design of your homepage Ecommerce personalization is a proven way to increase your conversions. As statistics show, 80% of shoppers are more likely to buy from companies that offer personalized experiences. Perhaps the best example comes from Amazon, which displays recommended products on its homepage based on purchase history. The power of personalization will allow you to show your audience more targeted content that suits their needs. So, if you create personalized recommendations on your eCommerce homepage design, you'll generate more sales and increase customer loyalty. Personalized product recommendations on your homepage are possible through CRM software. Just make sure that your eCommerce website can have CRM integrations to enable customer personalization. Then, you can leverage your customers’ data to show them products related to their search or purchase history. Best ECommerce Homepage Design Examples Now that you saw the best eCommerce website design practices, let’s take a look at some fantastic examples to inspire you. 1. Power On Power Off Power On Power Off has an incredible website design that’s both responsive and interactive. By hovering over each image, the page offers extra information about the products without leaving the page. The use of whitespace and the black and white antithesis creates a balanced result. However, that’s not the best part. The brand has masterfully incorporated its logo design into its products to boost its brand identity. Organized, simple, and beautiful, this eCommerce homepage has everything new visitors need to interact with it and take action. 2. Kate Spade Kate Spade’s homepage design has a pastel color combination that’s elegant and chic. Apart from color, though, the website has a clean navigation bar that’s easy to use and a search icon that stands out. What makes Kate Spade’s website design successful is the limited time offer it displays to boost sales. Without being intrusive and with a personalized copy and CTA, visitors can click and grab the deal in a few seconds. 3. Aesop Aesop is the king of minimalist design. The colors blend nicely, whereas the copy powers up the effectiveness of the homepage. The business also uses some of its best products to attract their audience's attention and increase engagement. Aesop’s eCommerce website design carries a nostalgic feel that perfectly matches their products. The result? It offers a unique customer experience that inspires visitors to take action. 4. Simply Chocolate Simply Chocolate’s eCommerce homepage design is magical. Not only can you scroll down and see the products, but you can also interact with them by clicking on the image. Visitors can open the chocolate bar and discover more about each flavor. It's almost like a fun game for their audience! The theme is relevant for the brand, stimulating their visitors’ appetites with vibrant colors and delicious images. The brand also includes its social media links and contact information at the end of the page to allow customers to reach them easily. 5. Knotty Tie Knotty Tie has come up with a beautiful website design that’s both attractive and easy to digest. The brand leverages a clean navigation bar to allow potential customers to search for what they’re looking for on the spot. Furthermore, the copy stands out, making the brand’s UVP more attractive. However, what makes this homepage design interesting is the blend of the product with the background that increases the efficiency of the UVP and incentivizes visitors to click. Homepage Design Matters The adage “don’t judge a book by its cover” just doesn’t apply to websites. If your design fails to make a great first impression, visitors are more likely to bounce. Implement the tips outlined here, and you’ll be well on your way towards creating a high-converting eCommerce homepage design that brings in more sales! Now you are ready to conquer the world, one eCommerce website design at a time! --- ### Newsletter Images: 13 First-Class Ways to Boost Clicks > Looking for unique ways to drive newsletter conversions? Here are 13 easy, amazing ways to use newsletter images in your email marketing! - Published: 2020-04-23 - Modified: 2025-05-08 - URL: https://moosend.com/blog/newsletter-images/ - Categories: Email Marketing, Design - Tags: Email Marketing - Levels: Beginner, Intermediate When it comes to marketing your products, images take the prize for helping success reach you. So, imagine combining the unbeatable force of imagery with the strongest marketing channel, email marketing. Yep, that's an effective combo alright! Let me show you around my inbox's fabulous treasures and the various ways companies out there use newsletter images to skyrocket their clicks and conversions. But first, let me give you the numbers tour. Why do I need newsletter images? Not sure your next newsletter should include at least one powerful image? Then these facts might help you make up your mind. When people hear information, they usually remember only 10% of it after three days. However, if the information is paired with a relevant image, people remember 65% of the information three days later. Visuals increase a person's willingness to read a newsletter by 80%. 65% of users prefer emails to contain mostly images. How to use images in your newsletters Creating a newsletter is no rocket science. But you must know a thing or two to make it amazing and effective. It's clear that vision trumps all other senses. And pictures beat text as well. Reading takes time while absorbing the information an image gives us is much faster. So, here are 13 ways to use newsletter images and boost conversions before you know it. 1. Illustrate your products Sometimes words are not enough. Especially when you can boast such beautiful packaging. Prose uses a "family photo" to present its products and let subscribers know exactly what they're getting. 2. Set the mood You might be selling products, but you're much more than that. You are a brand with character, that represents certain values and builds certain impressions towards your customers. And as a brand, there are times when you need to carry across a message different than the one your readers are accustomed to receiving. When this time comes, make sure you pick the right image! 3. Be seasonal Sometimes you're so absorbed with work and all that you forget that Spring has come. Thankfully, email newsletters save the day by arriving at your inbox at the right time, reminding you that it's that time of the season again! Be it Spring, Christmas, or Earth Day, special occasions are always a good reason to send a newsletter, and images are here to support your efforts! 4. Appeal to their senses Just when I thought that one shower was enough for the day, this newsletter came in. I mean, don't you just want to head straight to the shower and take a long bath treating your body hair like you should? All you need now is some Lush products to make it perfect. And you know where to get them! Pictures are more powerful than you may think. And they can draw your readers attention’ faster than you know! 5. Make your newsletter fun Don't be a bore! If it suits your brand, inject a little fan in your designs and you'll see it can go a long way to catching your subscribers' attention. Look how cute these little hand-drawn clouds are and how they stand out from the newsletter. Sometimes, visually appealing illustrations can be captivating, and lead to pleasantly surprising your readers and alluring them to take an action. 6. Use them as an attractive background One image is great. Two images? Awesome! Just look at how this Kate Spade newsletter makes its star product stand out by using a colorful background image. This is a smart way to keep your newsletter clean and minimal while adding just the little something that will make the difference. 7. Liven up your newsletter design This is an orange skin salve. And you love oranges. So you'd also probably love this skin salve. But what if you received this newsletter and didn't the product's description? Well, thankfully, a few pieces of orange slices here and there make it hard to miss. In many cases, images can be much more captivating than some typed text! 8. Make it personal with an image in your newsletter Especially for blogs, creating a friendly vibe that will help your subscribers engage with your newsletters fast is a top priority. So what better way to achieve this than enriching your content with personal, real-life photos? Try creating your next newsletter with Moosend and find out has easy it is to add images from your desktop to your design with our Image Picker! 9. Make a stronger point for your product We all know how terrifying dark circles can be. But just in case you forgot, this picture helps you refresh your memory and click this "Shop Now" button faster than ever! 10. Show off your followers with images in your newsletter If engagement is your goal, then you should know that using faces is the ace up your sleeve. People love faces. And your Instagram followers are the best faces to use! Strategically show off your fans and draw even more fans by adding images of your followers showing love to your brand. This will add value to your newsletter and wake up your subscribers' shopping instincts for sure. 11. Use images as your canvas You can create a newsletter with some great copy, and add a beautiful image to make it shine. Or, you can add your great copy on a beautiful image, and BAM! You got yourself a unique newsletter design that will bring out your copy and draw attention to your message. You can easily create a design like this by using stock photos from various websites. Or you can just use our Image Picker straight from the Moosend designer to instantly search and add the photo of your choice through Unsplash photos. 12. Show your other side A business has many faces. And they are all part of what makes your brand unique. You can successfully communicate this to your subscribers with a powerful image showing you or your staff in action. Be it an event you organized, a donation, a party, anything you're proud of, and want your readers to know about, say it with an image. This is a powerful storytelling method that helps your audience feel engaged with your brand, and it's more likely to be shared and discussed. 13. All the spicy details Now that's a great idea! Use an image of your product to bring it to life and make your subscribers feel like they are at the fitting room trying it on. Newsletters can get so much creative. And J. Crew nailed this one! Top Tips for Using Images in Your Newsletter While all these ways to leverage the power of images in your next newsletter sound, and are, amazing, they do come with some rules. If you want to make your campaigns successful, that is. 1. Stay in line with your brand Images play a huge role in building and maintaining your brand. This means that whatever image you use, it should contain the same or coherent fonts, colors, and design elements as anywhere else. This way subscribers will find it easier to identify you and build loyalty. 2. Size and format When adding images in newsletters, remember that their size impacts how long it takes for an image to shop up in an inbox. If it takes too long, and by that, I mean only a few seconds, then you can kiss your readers goodbye. Given that the most popular screen resolution worldwide is 360×640, then the best image size for emails is a 600px width. Size-wise, the best option is 1MB or less, while the best formats are . jpg, . png and . gif. 3. Professional is the only way Whether you are in the beauty, restaurant, real estate, or any other industry, professional images are the only images you should use in your newsletters. First impressions are important, and photos help potential customers to visualize what they're getting and build an image of your brand in their heads. While it might need quite an expense for your business, it's one that you should never skip. 4. Alt-text is important You know how images are sometimes blocked by default in email clients. And it really is a disaster. Thankfully, Alt text (alternative text) saves the day by playing the role of your backup plan. An alt text is coded text that is visible to the user when an image cannot be displayed. Also, alt text is a great option for those on your mailing list who may have a visual impairment and aren’t able to see images on-screen. If they're using screen reader software, this will pick up alt text and read it to them. 5. Don't overdo it Yes, images are powerful. But this doesn't mean that you should add them in your newsletters carelessly. Remember, images can be worth a thousand words, but only if they are the right images. Pick yours carefully, and make sure they add value to your newsletter, not overcrowd it. 6. Use heatmaps Heat maps are visual representations of data and they show you what users do with their mouse when viewing your newsletter or web page. So, for example, if you link your image with your e-store, you want to know if the image you chose received enough attention. Heat maps visualize the places where your reader clicked on, hence they are an essential tool to see if the job was done or if you should think of changing your strategy next time. Wrap Up Email marketing is the most effective channel for building your brand, boosting conversions, and creating strong relationships with your audience. And since your subscribers receive dozens of promo emails in their inbox daily, images are your superweapon for making the difference and standing out in the crowd. Release your imagination (these newsletter ideas might help), follow our tips, and get ready for a whole new level of newsletter awesomeness. In fact, you can start upgrading your content right now by creating a newsletter with Moosend. Our Image Picker will become your best buddy and if you find it hard to design your newsletter from scratch you can also use one of our email newsletter templates ;) --- ### Take Your Brick and Mortar Business Online in 7 Steps > Time to take your brick and mortar business online? Follow this ultimate guide on how to make a succesful e-store fast and easy! - Published: 2020-04-06 - Modified: 2025-01-15 - URL: https://moosend.com/blog/take-brick-and-mortar-business-online/ - Categories: Marketing - Tags: Ecommerce - Levels: Beginner The Internet has taken over our lives for good and brick and mortar stores should follow. Because, with a wide range of effective advertising types, online businesses prove more and more profitable and needed. Numbers speak for themselves. Global eCommerce sales are expected to top $4. 2 trillion USD in 2020 while more than 2. 1 billion shoppers are expected to purchase goods and services online by 2021. And while I could cite tons of statistics on the rise of eCommerce, I will only give you a few good reasons why a brick and mortar business that went online is important: It’s aimed not only at the local but at the world market too It’s open 24/7 It can be updated in no time It communicates sales and offers fast So, what are the required steps for taking your business online? First things first I feel you. Taking your brick and mortar store online seems fascinating. All that growth potential, the millions of customers... You've been flirting with the idea of creating an e-store for quite a long time, and maybe now is the best time to do it. Whatsmore, there are so many online tools available to help you make your dream come true, even if you are on a strict budget. But, sometimes all these choices may confuse you. You need a platform that is easy to use, professional, trustworthy and capable of supporting your company's growth. How on earth will you find the one that combines all these? You are right, it's not an easy choice. Because every brick and mortar store is unique. And your online store should reflect that. So how do you come to the right decision? Choosing the right platform Before guiding you through the whole process of taking your brick-and-mortar store business online, here are the things you should consider before sticking with a platform. Let me explain: Hosting There are platforms that include hosting, while others let you host your e-store on the hosting provider of your choice (self-hosted). Hosted Platforms like Shopify and Wix include hosting. In such platforms, you create a profile on their website and they take care of everything so you don't have to worry much with the creation of your e-store. These platforms are easy to use and don't require any technical skills from your side. The drawback of using such a platform is the cost and the freedom to do anything you imagine. This means that, if your online business starts growing, your demands might also grow. So, eventually, you might need something more advanced. And moving your e-store to another platform isn't that easy. Self-hosted Choosing the self-hosted way means that you are in charge! You can customize your e-store any way you like, as well as "play" with your website's code or choose if and when you want to make any updates. But, if something doesn't work properly, it's you that should fix it. Drag & drop convenience is usually not an option here, so setting up your website might take more time. Cost Some platforms are free while others come with monthly or yearly plans, depending on their services or your e-store's traffic. Make sure you read the small print before coming to a decision. Available payment methods Online shopping has different rules from brick and mortar stores. Offering your customers various payment methods is very important. But, not all platforms support them. Don't take this lightly, and make sure the platform you choose supports your country's currency. Security Security is on the top of your customers' list when it comes to shopping from an e-store again and again. SSL certificates are one of the first and most important security factors, so make sure the platform of your choice provides that too. Design Creativity is super important when it comes to creating a functional and attractive e-store. Some platforms offer hundreds of themes, while others offer a limited amount of themes for free. But they may be just what you're looking for! Content management Content plays a big part in your e-store's growth. It's not only what you sell, but also the way you sell it. That's why you should choose a platform that makes it easy for you to add pages, images, copy or videos fast and simple. Make sure the platform you choose offers a reliable Content Management System (CMS). Mobile-friendly By 2021, mobile eCommerce sales are expected to account for 54% of total eCommerce sales. Owning a mobile-friendly e-store today is not just a good idea. It's a must. So check whether the platform you choose offers mobile-friendly themes or lets you use mobile plugins to adjust your e-store. Ready to go So there you have it. There is a ton of eCommerce platforms out there but now you know the key-factors of choosing the right platform for your brick and mortar store. However, it's a fact that WordPress + WooCommerce is the most popular choice among users at the moment. In terms of comparison between WooCommerce Wordpress vs Magento & Shopify, over 26% of all online stores prefer using the former over the other two. WooCommerce is one of the largest eCommerce platforms and it’s a flexible option that doesn’t require advanced technical skills. So in this post, I’ve decided to walk you through the process of setting up an online store in WordPress using WooCommerce. Sounds Greek to you? Let’s start, one step at a time. 1. Register a domain To set up an eCommerce site you first need to register a domain name. A domain name is your website’s address on the internet. It’s what users will type in their browsers in order to visit your website. For this guide, I chose to register a domain through the popular platform GoDaddy. com. Let's see how you can register a domain, step by step. On the homepage, enter your preferred domain name, and click Search. If the domain name you've entered isn't available, you’ll be prompted to search for a new domain name or select a different variation. GoDaddy’s suggestion tool will list new ideas, with different extensions or variations, that you can review. If your domain name is available, you’ll be presented with the opportunity to add it to your cart, along with the different prices for every different extension. The cost also depends on where you buy the domain from — a reputable registrar, a private seller or an aftermarket service, the length of time you’re registering the domain for, as well as additional options such as domain privacy, etc. Click Add to Cart once you've chosen the one you prefer, and then Continue to Cart to continue. You'll be then asked to create an account or sign in if you've already registered at Godaddy. com Once you've completed this step, fill in your billing information and click Save. Next, enter your payment information. Before completing your purchase, you'll be presented with the domain and preferences you've chosen. If you like, from here you can change the period of time you want to buy your domain for, or add full domain privacy & protection if you wish. The price will change automatically. On the bottom of the page, you will also see a few matching domains which you can add to your cart. It's a good idea to also buy a few more key domain extensions so that these domains cannot be used by another company. Once you're happy with your domain(s), review your order under My Items and click Complete Purchase. Wow, that was fast! Tips for the curious mind Choosing the right domain name for your site is a very important task. Your domain name will play an integral role in the promotion of your online business. It will help you take your brand out there fast and of course, it will determine your visibility in the search engines. Every domain name is unique and must help the user understand what your website is about. The perfect domain name should include at least one of the keywords for which you’d want to rank at the search engines. The domain extension is also very important. It’s always a good practice to go for one of the original top-level domains (LTS’s) like . com, . net or . org. It’s a way to add authority to your website and makes your customers trust you. Your domain should be short, easy to read, write and remember, and easily associated with your products or services. Refrain from using numbers and symbols, as they might confuse your users and lead them to a competitor instead. Once you’ve decided on your domain name you should then make sure it’s available. If not, then try a few variations, such as changing a word, adding a dash and more. Once you’ve found the right available one, then go ahead and register it before anyone else does! I would also advise you to buy the most important, if not all, of your domain name extensions in order to protect your brand and ensure that no one can have a domain name that matches yours. Also if you are looking for alternatives to GoDaddy, Namesilo and Papaki and other domain registrars offer similar services. 2. Sign up to a hosting provider If a building is your brick and mortar store's house, then web hosting is your website’s house on the internet. It’s a service that lets you upload a website and is offered for a specific period of time, usually per year. For this guide, I chose to continue with GoDaddy but there are also other available hosting providers out there, as it also offers some Wordpress Hosting plans. Wordpress hosting plans come with WordPress already installed and ready to go so you save yourself the trouble of installing WordPress. (For those that choose a plan that doesn't come with WordPress, there's a guide on installing it further down the post. ) So let's see how you will purchase your plan. Visit GoDaddy. com and click on Hosting. Then, click Wordpress Hosting, under the Wordpress category. You'll be presented with all the available plans. I went for the Basic one as it is a good starting point and you can always upgrade later. Next, choose the length of your contract and click Continue. Next, fill in your billing information, click Save, and click Complete Purchase. Once your order is complete, a notification will appear on the top right of your screen. You're good to go! Now the next step is to connect your domain to your WordPress site. Connect your domain with WordPress From the GoDaddy. com dashboard, click on the name of your account and then click Manage Domains. On the page that appears, click on the Use My Domain button. Next, locate the Build a new website icon and click Build to continue. From the options presented choose Store and Yes, the easier to build the better, and then click Setup on the Managed WordPress option. Next, choose a theme that suits your e-store, by clicking on the Online Store tab and previewing the available options. Don't worry, you can always change your theme later on through your WordPress account. When you've decided, choose the theme you want to use and tick the boxes of your choice and click Continue. Choose your location and click Continue. Wait for a few minutes while your site is being created... That's it! You've got yourself a brand new website! To complete the process, click on Explore Dashboard instead, to be directed to your WordPress dashboard. Click on Add Domain and you will be directed to GoDaddy. com. From the dropdown menu choose the domain you've previously bought and click Attach. When you're ready, this window will pop up on the right of your screen. You can now go back to your WordPress dashboard and click on My Site to admire your new creation. Yes, it's live! Tips for the curious mind While for this guide I went straight for the option of WordPress hosting, which is the easier option for a beginner taking their brick and mortar business online, it's good to know a few more things on web hosting. There are 3 basic types of web hosting to choose from: Shared server Virtual servers Dedicated servers Source Shared server Choosing a shared server means choosing to share the server’s pores with other websites. Usually, it’s the most affordable option, but it comes with a few disadvantages. If other websites have more traffic than yours, then they might cause your site to load slower. While shared servers are ok for those looking for a cheap solution for small-traffic websites, it’s definitely not recommended for e-stores. Virtual servers Virtual servers (VPS) offer stability and more pores. It’s an ideal solution for small businesses that run an online store, while it’s also good for “welcoming” a few thousand visitors per day. On the downside, it might prove a bit high-priced for a small business’s budget. Dedicated servers This is the perfect choice for large businesses with very high traffic and bigger needs. They are the most expensive but reliable hosting solution. In general, when choosing the right web hosting for your online business you should consider the following: Reliability Fast connection Price Control panel Server location Data backup Bandwidth and traffic Support 3. Install Wordpress (for web hosting plans that don't include WordPress) You've chosen the long way. You're a brave one. If you want to install Wordpress on your web server, then using your cPanel software is the best road to take. cPanel is the dashboard that most web hosts give to their customers. It is used as a control panel that simplifies website and server management and it helps you install WordPress through an auto installer. Autoinstallers help you automate the whole installation process. So instead of doing everything manually you just input some basic information, click a button, and, ta-dah, WordPress ready! Here’s a fast tutorial you can watch to help you install WordPress using cPanel: https://www. youtube. com/watch? v=WlfpQ6hud7c 4. Set up WooCommerce Now that your WordPress account is all set, it’s time to set up WooCommerce. You don't have to install it since the hosting plan comes with WooCommerce pre-installed. Why WooCommerce you ask. Only because it’s No1, with about 2. 3 million eCommerce stores using it today. Also, it’s super user-friendly, flexible, with powerful features. Basically, WooCommerce, the eCommerce extension of WordPress, is a free plugin that will turn your website into a fully functional e-Commerce store. Woocommerce has created a super easy to follow setup wizard that makes the whole process a lot less daunting. Let's start. 1: Access the Setup Wizard From your WordPress dashboard, click on the Run the Setup Wizard button. Fill in all the requested information and click Let’s Go! 2: Payment Methods In this step, you are going to select one or more payment methods to offer in your WooCommerce store. In the Setup Wizard, you can choose between PayPal and Stripe or both. You can also install additional payment methods later! In addition to online payment methods, you can also activate Offline Payments. Click on the drop-down menu to choose from a range of offline options: 3: Shipping Options You’ve selected the available payment methods for your WooCommerce store, so now it’s time to configure the shipping details. In this step, you are able to select the metric you want to choose for the dimensions and weight of the package. Choose the ones that are commonly used in the geographic location most of your customers come from. 4: Recommendations The next step is sort of optional, but you might want to follow through with it. The wizard is going to recommend some additional plugins/themes to make your Woocommerce experience even better. Et voilà! You're done! 6. Add products to your store Now for the fun part! I’m sure you’d love an easy way to add products from your brick and mortar store to your website. Well, WooCommerce makes it easy as pie. Let's start. From your WordPress dashboard go to WooCommerce > Products > Add New. You will land on this page, where you must enter your product’s title and description. As you see, I have added a pair of green shoes that would definitely be in my dream e-store! Next, go to the Product Data panel, and select downloadable (digital) or virtual (service) if applicable. Now, a few words about the Product Data panel. This is where all the important information is added to your products. From the Product Data dropdown menu you can choose between: Simple product Most products in an online store can be “Simple products”. They can have different delivery methods. Grouped product This means a group of products that can be purchased individually and only consist of simple products. External/Affiliate product This is for any product that shows in your e-store but is actually sold from someone else’s e-store. External products are always linked with an outbound link to a different site. Variable product Variable is any product that can have different features, such as a T-shirt available in different colors. The Product Data panel also includes a list of other information that you must enter, such as shipping details, so now it’s the time to add all your product’s data that should show on your website. Every product type shows only its relevant settings. Let’s see how to fill all the information needed, tab by tab. General Now, let’s not forget about those green shoes! I choose the Simple Product option and now it’s time to add the price. The product’s original price is 50€. This is a product on sale, so I go ahead and enter that price too. Next to the Sale price, there is a Schedule button. Click on it to set the exact duration of your sale price. When you’re done, choose the Tax status and class and move on to the next step. Inventory Through the inventory section, you can manually various important information. SKU A unique identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory. Manage stock Determine whether you want to track your product’s stock via WooCommerce. Stock quantity This option only shows if you’ve checked the Manage stock box. It’s where you set the number of items in stock for the specific product. Allow backorders This option too only shows if you’ve checked the Manage stock box. Click on the dropdown menu to determine how your backorders should be managed. Low stock threshold The number upon which you wish to be notified. Stock status Choose the current status of your product’s stock. It’s only visible if the Manage stock is disabled. Sold individually These options can limit how many pieces of the product a customer can buy at one time. In my example, I am using a Simple product and have configured the product to track stock and allow back orders with customer notifications enabled. Shipping Here you can define the product’s weight and dimensions as well as its shipping class. Shipping class is used by certain shipping methods to group similar products. Linked products From here you can promote other products, in order to upsell or cross-sell. Both are great eCommerce marketing techniques that I strongly advise you to implement in your strategy. For example, who wouldn’t want a brown shoulder bag with these shoes? Just enter the name of the product you and it will be automatically added. Upsells are displayed on the product details page like this. Cross-sells are displayed with the cart and related to the user’s cart contents. Attributes Here’s where you can assign multiple details for your product. To choose an attribute, click on the dropdown menu and select the right one. Click on it and press Add to add it to your product. Of course, this step requires using the attributes you’ve already created. You can check this guide on how to add new attributes. As you can see, I have added the Color attribute, and also added the values Green and Red, the colors available for this certain product. To do that, click on the Values box and all the available ones will appear. Click Save attributes and you’re done! Since this is a post for beginners let’s just skip the Advanced tab and move on to the Product Short Description. Product Short Description This description normally appears next to product imagery on the listing page. So, you know, keep it short! Taxonomies This is where you show extra product data based on a class. From here you can select the category of your product or add product tags. For this example, I am simply choosing the Shoes category. You can easily add new categories or manage the existing ones from the Categories tab on your left. When you’re done, scroll down to add a Product Image. Add Product Image Click on the corresponding button and choose an image either from your Image Library or by uploading a new one. Click on the Set Product Image button to save your selection. When you’re done, your selection should appear in the Product Image box. Last but not least Once you’ve completed all the steps I mentioned above, it’s time to take your product out there! Just click on the Publish button and that’s it! Congratulations! You’ve just added your very first product on your website. And that’s a reason to celebrate if you ask me! *grabs champagne* Just click on the Products tab and admire your new items. *opens champagne* Can’t get enough of it? Click on the product you just added, click on the Preview Changes button and smile at what you’ve achieved. This is what your product page looks like! *drinks up* Tips for the curious mind Before moving to the next step, I think it’s my duty to share a few pro tips with you on how to make your newly added products even more valuable and effective. Product images This is a visual era we live in. In fact, a staggering 75% of online shoppers say that they rely on product photos when deciding on a potential purchase. You could say that your product’s image sells more than the actual image. It’s what catches your visitors’ attention and what makes them feel the need to have it. If they can't visit your brick and mortar store, how will you allure them? It’s super important to only use high-quality images that enhance your products and make them even more desirable. If you are on a low budget, now is not the time to be closefisted. A professional photo shooting is something you can’t afford to skip. Also, make sure you use high-resolution images, 1080-1600 pixels. It helps shoppers have a better view of your product. Last but not least, never forget to add ALT Text (Alternative text) to your images when you upload them. The ALT Text, which includes keywords matching your product is one more way for the search engines to trust your content and help you rank higher and boost your traffic. There are many WordPress plugins that help you optimize your images, such as reSmush. it and EWWW Image Optimizer. Product descriptions It may sound strange to you but a good product description can actually boost your sales! Put yourself in your visitors’ shoes and imagine you are surfing the internet in search of your next mobile phone. You land in an e-store and find one that meets your expectations at first glance. Then, you zoom in the picture for a better look. Everything seems right at first glance. So far so good. But is that enough for you to add it in your basket? Didn’t think so. And that goes for all online shoppers. Think of your product descriptions as a replacement for your brick and mortar salesmen. A well-written, detailed description of the product will help them solve all their questions and help them make a decision faster. Get your business to the world So you've done it all. You've actually taken your brick and mortar business online, added products and now you're ready to sell, right? Not so fast amigo! While setting up your e-store is the beginning of it all, there's one more thing (well, maybe more than one), you should do in order to put your self on the road to success. Which is to market your online business. Just like you did with your brick and mortar! An all-in-one marketing platform like Moosend is the first tool you should get your hands on if you want to spread the word about your brand new e-store fast and easy. Most such platforms require zero technical skills, so it's super simple to market your business effectively and effortlessly. So let's see how you can create a Moosend account and get down to business. 1. Register Go to moosend. com and click on the Start Free button to create a new account. Next, type in your Business Email Address and click Continue. Next, fill in your login domain (the URL you'll be using to visit your account), as well as a password. And... you're in! 2. Fill in the details Now simply type in your first name and last name. Now complete your company address, and business information to know you better and complete the setup process. When you're done, a message will appear informing you that a confirmation email has been sent to your inbox. There's a chance it's arrived at your Spam folder, so make sure you check that too. 3. Activate your account Click on the Activate Account button. You're ready to skyrocket your business by creating email marketing campaigns, landing pages, subscription forms and more! To make the most of Moosend's amazing tools and features, we've created Moosend Academy. It includes a series of step-by-step videos, created especially for eCommerce and it's all there. From creating your first mailing list to sending your first email campaign and more. Marketing your brick and mortar business that went online can't get any easier than this! Now what? Now that your marketing stack is complete, here's what you should do to complete the process of taking your brick and mortar business online: 1. Create ads to market your business through various channels 2. Create various subscription forms to build your mailing list fast and easy 3. Create high converting landing pages to sell more 4. Master the art of email marketing and learn the powers of email workflows 5. Start a blog to leverage the power of content marketing Follow the links to enter the knowledge: The Complete Guide to Market your online business List-building 101 How to create an online subscription form from scratch Create a high-converting landing page, step by step How to create your first newsletter without any coding skills Must-have email workflows that will supercharge your email marketing How to start a blog that will add value to your e-store Creating an eCommerce Store in Three Simple Steps How to Start an Ecommerce Business Step by Step Ready to roll Well, that was some guide, huh? Just by scrolling down, you can tell it's got everything you need to take your brick and mortar store online and ready to rock some customers. And it really does! Just follow the steps, one by one, and you'll see for yourself how easy it was, after all, to introduce your brand to the eCommerce world. And if you still have questions, well, I'm always happy to help! --- ### Email Tracking: The Complete Guide You’ve Been Looking For > Want to have full control of your emails? Learn all about email tracking, why you need it and how to do it right in 2023. - Published: 2020-03-11 - Modified: 2024-12-26 - URL: https://moosend.com/blog/email-tracking/ - Categories: Email Marketing - Tags: Email Marketing Maybe you think that email tracking is something magical that can transform your marketing efforts into great opportunities and sales. And you’re right! Email tracking basically allows you to know anytime how well your campaigns perform and why. This means that you can immediately change your strategy or improve your tactics to get better results. If this isn’t magic, then I don’t know what it is! What is Email Tracking Email tracking is the method of monitoring the opens and clicks of the emails you send to your subscribers. It’s a way of keeping up with how recipients interact with your campaigns, links, and attachments. How Does Email Tracking Work There are 3 ways to track an email. The simplest way is the "read receipts" one, while you can also use tracking pixels or trackable links. Read receipts Read receipts are an easy, opt-in way to see if an email has been opened. It's a feature that mail email services offer and you can turn it on from your email service provider. I wouldn't recommend relying on this technique though as for a notification to be received the recipient must allow it in their settings, or authorize the sending of a read receipt. Tracking pixels Tracking pixels is one of the most common ways to track email opens and clicks. They are tiny snippets of code a tracking server loads in order to gather information about your subscribers on what they click on and more. You could say that tracking pixels are like cookies. But unlike them, tracking pixels can't be blocked. That's why marketers consider them a highly effective tool for all digital marketers. Trackable links Another easy way to track your recipients' actions is through trackable links. They are links you manually add to your content, in place of any URL you've included in your email. When a user clicks on a trackable link, then your provider's server is notified and all the information is collected in order to be passed to you. Email Tracking Benefits Save time No one wants to receive dozens of newsletters when they haven’t even opened one. And you definitely don’t want to spend your time targetting subscribers that aren’t interested in what you have to say. Email tracking prevents you from sending unnecessary emails and saves time both for marketers and the email recipient. Plus, it saves time for your sales team, boosting their productivity. Save money Gone are the days when your salespersons had to print out all emails for record-keeping and follow-up. Welcome to an era of simplicity and cost-effective methods. Because with email tracking you don't need email printing anymore! Everything is right there, on your computer, shareable and accessible any time you wish. This way you save tons of paper and ink, while you also care for the environment! Identify prospects How many times have you spent your precious time trying to win subscribers you are not sure if they are actually interested in what you offer or not? Relying on questionable prospects is time-consuming and tiring. If, on the other hand, you use email tracking you can easily identify where your prospects are in the sales cycle. This way you can create a better-targeted marketing strategy for these people to further attract them and lead them down your conversion funnel. Valuable metrics Are you measuring your email marketing metrics? If yes, good for you. If not, then we need to do some talking. Because this is not taking you anywhere. For serious decision-making, you need to know the facts, not just assume. And email tracking is here to help you with that. By measuring the right metrics you can build the right strategy and eventually generate more quality leads. Just find the most important times and get ready to update your email list and generate better results. Better optimization I know you're perfect. But sometimes your emails might need just a little optimization to get there. So who's gonna help you with that? Email tracking! With email tracking, you can gather all the critical information that will help you understand what your prospects need to stay engaged and produce better results. Data-driven decisions can lead to more effective marketing strategies and impressive company growth. More impactful follow-ups Follow-ups are a MUST. Because people are busy and might forget about your own email. Because they need to hear from you often. And because you might be leaving money on the table. And I’m sure your follow-up emails would be very different if you knew if a subscriber clicked on a link and which one it was. Email tracking allows you to create just the right follow-up email and increase your chances of conversion. How to Make the Most of Email Tracking Email tracking can make you a superhero. It can magically elevate your marketing efforts and make you stronger fast and effortlessly. Here are a few examples of how you can use it to unlock your superpowers. Reward your most engaged readers Your weapon: Conversion rates If a subscriber loves your content, they sure deserve a bravo! By tracking who opens your emails frequently you can create a new segmentation list and offer them a discount coupon or some extra free content, PDF's or whatever suits your brand. By rewarding your most engaged subscribers you build stronger relationships and increase your open rates even more. Allure dormant subscribers Your weapon: Open rates Marketing is not just about finding new customers. You also have to keep your existing subscribers engaged and active. So make a special newsletter just for those who don't open your emails and seem to have lost interest. And do your best to change their habits. This could be a discount coupon, a digest of some important blog posts they have missed, or a reminder of your new collection they may not be aware of. To make this work make sure your subject line is attractive enough! Take your content to the next level Source Your weapon: Click-through rates There are many reasons subscribers don't engage with your emails, even though they open them: Your links are hard to find Your copy is not good enough You're being too salesy Your content doesn't look good on mobile You have too many CTR's You are targeting the wrong audience And these are only some of them. So what's to do? Thank God for A/B testing! Make a habit of testing one thing at a time when you send out emails. This way you will find out what your subscribers want. what works better and what needs to change ASAP. Best Email Tracking Tools Let's take a look at them! MixMax Mixmax is a Google Chrome extension for Gmail that tells you who read your emails and when. It’s a popular tracking system that helps you coordinate timely follow-ups. And it even includes an individual breakdown for emails sent to multiple recipients. It provides users with valuable insight for planning your marketing campaigns while it also offers email scheduling, templates, and other scheduling features. Simple to use and with a very friendly user interface, Mixmax is a great productivity tool for outbound campaigns. Pricing Mixmax offers both monthly and yearly plans, starting at $9. It’s worth noting that you can get up to a 25% discount on annual plans. The platform also offers a free trial for the Small biz and Growth plan. Mailtrack If you’re looking for a good free email tracking tool, then MailTrack is what I would recommend. It’s a great entry-level solution to email tracking, uncomplicated and dynamic. One of the best email tracking tools both for businesses and individuals. It’s a tool that streamlines the process of sending emails by effectively monitoring the sent emails and informing the sender with a notification when the email is read. The notification indicates the date and time the email was sent, as well as the date and time the email was read. You can customize the notifications so you can select where you want to receive them and how often, either on your desktop or on your phone. It’s ideal for keeping the mail tray updated. And it doesn’t require download as it fits your email without complications. Also, it's available on desktop and Android. MailTrack is a great ally in the marketing and sales process, as it helps you detect the actual potential customers or discard those who don’t read your emails. Pricing The free plan allows you to track an unlimited number of emails forever. Paid plans start at €6. 90 per month. All paid plans include all the platform’s features. Docsify If you want to be instantly updated on what happens with the emails you send, then Docsify will become your next best friend. It’s a powerful Gmail & G Suite add-on that tells you when someone opens an email, downloads a document or clicks on a link. It’s an extension that runs actively in the background and checks every email you send, sending you individual per recipient tracking and sequencing information. Docsify with its nice design and visualization works flawlessly giving you great insight into your subscribers’ mail activity and helps you make your email prioritization process much easier. A very strong and neat tool, Docsify is great for less tech-savvy marketers. It will help you understand who is and who isn’t engaged with your emails on the spot. Pricing Docsify offers 2 plans, one free and one premium. These can be monthly or annually and they all start with a 14-day trial. All plans offer unlimited email tracking while paid plans also include unlimited attachment tracking and branding domain for documents. Cirrus Insight Cirrus Insight is a sales software entirely managed from within your inbox, product from the Salesforce app exchange. It makes tracking communication seamless from your email inbox and you can track whether a subscriber opened an email, how many times, and the location. You can also track engagement by tracking the attachment you’ve sent, seeing who read your documents, what pages they opened and who they forwarded it to. An extra feature that makes Cirrus Insight a great choice is the MyLists tool that embeds important customer and account information directly in your email client, so you can access it while drafting messages. Cirrus Insight is also great for effective follow-ups since the email tracker lets you sync your messages with your Calendar and Salesforce CRM. This way you can schedule your follow-ups easier. Moreover, you can use the reminder feature, which shows on the top of your screen in case the receiver doesn’t reply to your email. Available as an extension in Chrome and Firefox for Gmail users and as an Outlook plugin, the software is easily integrated with Gmail, taking up very little space within your window, and its features help you reach your email marketing goals thanks to its updated data and notifications. Pricing Cirrus Insight offers plans for both Gmail and Outlook, annual and monthly while there is also an Enterprise plan customed designed for your needs. Prices start at $27 and you can also try the platform for 14 for free. YesWare One of the best email tracker apps Yesware is very simple and intuitive to use and navigate and implements greatly with your email service. For Gmail users, the app adds an interface to your account that lets you access the Yesware tracking features directly from your inbox. For other email clients and software, the app can be installed via your browser extension. It is aimed mostly toward sales reps so they can monitor their leads and customers. Yesware keeps you notified about what happens with the emails you send, as well as about your attachments and links. Additionally, you can track icons in your Sent and Inbox folders in order to see who’s engaging with your emails at a glance. The tracker also includes real-time notifications that help you give timely responses and follow-ups. Moreover, you can see the entire history of tracked emails through Yesware’s activity, with the help of filters. Pricing Yesware offers 3 different plans, monthly or yearly, starting at $12, while you can also sign up for a free trial. Top 5 Metrics You Should Be Measuring Whatever your goal, if you create the right strategy, email marketing can help you succeed. And the good news is that emails can be perfectly traceable in every aspect. Here are the most important metrics you should measure in order to make the most of your efforts. Open rate This metric measures how many recipients viewed your email, compared to the total amount delivered - or sent. To get high open rates you need to be very careful when crafting your subject line while you should also choose your sender name wisely. Also, Moosend helps you get higher open rates with the automated resending feature. Click-through rate One of the most critical metrics, the Click-through rate answers your question of whether your receivers are engaged with your emails and is indicative of your email’s content performance - images, copy and CTA’s. To improve your Click-through rates you can work on making your links more relevant and enticing and your content more interactive with images, gifs, and videos. Bounce rate This metric indicates the number of emails that could not be delivered to your subscribers and were instead sent back. There are two kinds of bounces you should be monitoring: Hard bounces and soft bounces. Hard bounces are the emails that are permanently rejected due to an invalid email address or because the recipient has blocked you. Soft bounces are emails that are rejected because of temporary reasons. To make sure your emails are always delivered and don’t bounce, make sure your lists are clean at all times, remove old addresses and ask your subscribers to update their email address. Unsubscribe rate It’s very important to know how many users unsubscribe from your mailing list. Because a high unsubscribe rate means that you are doing something wrong and you need to change your strategy. To keep your unsubscribe rate low you should better segment your lists, let your users decide the email preferences, make your emails mobile-friendly and make more personalized emails. A good unsubscribe rate should be less than 2%. Conversion Rate The conversion rate indicates the number of recipients who clicked on a link or an image and completed a desired action. This can be purchasing a product from your store or filling out a form. Basically, this metric is important because it helps you understand how effective your emails are in relation to your objectives. To achieve high conversion rates you should always A/B test your campaigns so you can make the little changes that will do the trick. Email Tracking and GDPR GDPR is the General Data Protection Regulation that changed the marketing game since 2018. It’s a set of regulations that give people greater control of their personal data. And if you don’t comply with the guidelines you can’t and shouldn’t email anyone. According to the official GDPR website, personal data can be “anything”: names, photos, computer IP addresses, etc. And of course, email addresses. So what should you and your sales team know about email tracking and your recipients’ privacy? That subscribers: Ηave to agree to be contacted Have to agree for their personal data to be collected Must know how their data is collected Have the right for their data to be edited or deleted But what does this mean for your business? And how will you get your strategy in place according to GDPR? 1. Never contact the Do Not Contact lists I know how hard it is. But when it comes to privacy issues you need to be impeccable now more, no matter the kind of email you send. If you don’t respect peoples’ choices you could be exposed to violation claims. 2. Don’t forget the opt-outs This may seem like a no-brainer to you but still, there are many marketers out there that don’t give you this option. Make sure you always add opt-out information in every email you send. And make sure the button is super prominent! 3. Don’t overdo it Even if you have permission to contact your subscribers, reaching them too frequently might feel like an intrusion on their rights. So don’t abuse their trust. Now what? Now track! Get serious about your emails and keep an eye on who opens what, when, and why. It's easier than you might think, and much more effective than you could ever imagine. Even better, let Moosend do the dirty tracking job for you! --- ### 57 Newsletter Ideas To Get Inspired For 2025 > Ready to do email marketing for 2025? Get inspired from over 50 amazing examples from the best newsletters! - Published: 2020-02-24 - Modified: 2025-05-07 - URL: https://moosend.com/blog/newsletter-ideas/ - Categories: Email Marketing, Examples - Tags: Email Marketing - Levels: Advanced, Beginner, Intermediate When asked to pass on my wisdom around newsletter ideas I knew it was time to get a little more personal. Βesides, we've been in this together for a year, right? So I feel confident enough to invite you inside my inbox. The bad news is that there are over 10,000 emails in there. The good news is that I've cherry-picked the best examples out of this chaos so you can power up your email marketing efforts and reach new heights of inspiration. Shall we? 1. Make their day We don't even need to pretend for this one. Everybody hates Mondays. Unless you're out of this office while everyone else is working. The second best option is cute things. Skinnydip makes the best out of a bad day by creating a newsletter, especially for your Monday blues. And before you know it you feel better enough to start shopping. You didn't see that coming, did you? Also, you can browse more than 70+ email newsletter templates similar to the ideas above to create your next email marketing campaign created by our email marketing experts: Browse newsletter templates! 2. Surprise them I love surprises, you love surprises, everybody loves surprises. So... surprise us! Like this The Body Shop newsletter does. Even if sometimes I get stubborn and pretend like I know what's coming from a newsletter, I couldn't resist clicking this "Reveal your treat" button. 3. Reviews are gold Did you know that a staggering 91% of 18-34-year-olds trust online reviews as much as personal recommendations? So why not make a newsletter out of them? Tone It Up promotes its app by showcasing user reviews and, honestly, I want to know what all the buzz is about. 4. New line? Reason to celebrate I would be perfectly fine just by adding this cute moisture boost whale in my cosmetics collection. But, if TonyMoly thinks their newest line is a reason good enough to party, then bring the discount on! 5. Selfies for the win Before this post, it's possible that you thought selfies where useless representations of one's ego. (wow, that escalated quickly). But American Apparel knows better. Take advantage of your customers' selfies by gathering the best of them in a newsletter. This is one of the best newsletter ideas to help your subscribers connect with your brand. 6. Spare them no details Some decisions you don't make fast. And buying decisions are among these. Online shopping is not the same as visiting a brick-and-mortar store. Because you might miss the details. But what if all the details were right in front of you, only written? That's what East Fork thought too! Describing your products as best as you can and offering dimensions is a great way to help your pensive customers make a purchase. 7. Their feelings first I must admit I loved this one. More than selling, a brand truly stands out when showing a human face. Put some thinking in your newsletters and let your subscribers know you care for them. There are many ways to do so. Just pick a beautiful template that suits your needs, like the ones Moosend has designed for you, and get down to business. 8. Be generous Giveaways are not just for social media. You can incorporate them into your email marketing strategy any time you like. Besides, who says no to free stuff? Follow Chobani's newsletter idea and invite your subscribers to a giveaway of your products. This will help you easily promote your brand and attract old or new customers. 9. Let the stylist do the job Ok, we all trust our taste. But what are we before a stylist? Appeal to authority is always a smart strategy to use, just like Anthropologie does in this newsletter by enlisting a stylist to promote their products. 10. Explain yourself Customers are suspicious. And they have the right to know. Satisfy their curiosity by putting your products in the spotlight and explaining what they're all about. In Moon Juice's case, this newsletter takes one of the brand's products that readers may have no idea why they needed. And makes them need it by focusing on its description, advantages, and taste. Your subscribers don't know why you're special. Help them by following this newsletter idea. 11. Make them proud Are you cool? Use it! Spread the word of your awesomeness in a dedicated newsletter to give your subscribers one more reason to support you. Whatsmore, an out-of-the-ordinary email once in a while is a refreshing strategy that readers love to receive. 12. Let them tell their story Your customers are your voice. And they deserve a newsletter. So make them the stars of your campaign by putting them out there to shine. This is a great newsletter idea to make your brand more human and help readers relate to your products easier. 13. Answer their questions With some brands you know what you're getting. They sell towels so, yeah, you buy towels. With some other brands though it's not that simple. You have a general idea but you also have a lot of questions that might hold you back from shopping. Vinebox is one of these cases. So they made a newsletter calling all the questioning subscribers out there and lending them a helping hand. Be the thoughtful brand you'd want to see in your inbox and boost your sales by answering their every question. This is a highly effective newsletter idea to send to those that subscribed but haven't made any action through your newsletter yet. And you can choose them simply by using Moosend's powerful segmentation criteria ;) 14. Staff picks A long time ago, before online shopping conquered our hearts, we used to ask to visit a store and ask the staff to help us choose. And we trusted those people because they knew better than anyone. Get traditional and give your newsletter a more personal touch like Lush does and focus on your products in a unique way. 15. Aaaand they're back! You know they love it. So why not let them know? No matter the industry, when a customer favorite is back it is always a great opportunity to send a newsletter. By letting your subscribers know that a customer favorite is available again you can increase your sales from existing traffic. At the same time, you get closer to your customers by building loyalty and repeat custom. 16. The price to pay Online shopping is all about finding the best deals. Or, you know, sometimes you're just browsing when an unbeatable offer comes up and you're like "Oh well, I could skip tonight's dinner out for this cute dress". With a newsletter like this one, you are tempting your readers to visit your website to see what they can get for as little as $30. Who knows, maybe it's what they've been longing for after all. 17. Happy birthday to you Every birthday is a joyful event that we all should be celebrating. Grab the chance and get in touch with your subscribers by notifying them on this special occasion for your brand. You could tell them your story, your goals, or even celebrate with a little discount code. 18. Boost their confidence There are not enough words to express my love for Grammarly. It has bailed me out too many times to count and it has made me a better writer and that's all there is to say. And then this email comes, giving me the Hot Streak badge reminding me how good I've become at this and how Grammarly has helped me. And now I feel obliged to keep on writing to see what badge is coming next. A little reward or some kind of gamification to keep your subscribers going can work wonders on motivation and engagement. 19. Real-life example Some of us are the visual types. We want to see how things look in real life before buying them and try to imagine them in our life. That's where photos of real-life examples come in. When it comes to furniture and little home garments, it's a great idea to offer some inspiration by using your customers' examples. The way others use your products might intrigue your subscribers enough to get them shopping too. 20. Lucky them Your readers didn't subscribe for nothing. They want to receive emails that will make them feel special and worth opening them. Early access to your sale is a great little something if you ask me. 21. Just an idea You don't always need to sell in order to, well, sell. There are many ways to engage your readers and make your brand stand out, as long as you've got humor and inspiration. Tattly sure knows that. This email is a beautiful example of a unique approach on a commercial day. A clever, brief guide on how to spend a special occasion or even a day at home is easy to make and will surely bring a smile to your readers' faces. 22. They saw it first One more way to make them feel special is the "sneak peek" email. Easter is a few weeks ago and no one knows how they will make their days sweeter yet. Bettys helps you decide by offering you an exclusive look at their seasonal products before anyone else has the chance to see them. Feeling special yet? 23. The results are in A picture is worth a thousand words. Let your photos do the work by showing your subscribers the actual benefits of using your products. 24. It's always the right time It doesn't matter that it's freezing outside. A good swimsuit is always a great addition to our collection. Besides, did you know I'm going to Morocco next week? Maybe H&M is going through my emails. Or maybe they just know good email marketing. 25. Your editors are your power If you are a publisher or a blogger you know how readers can connect with your editors. Besides, we all have our favorites one that we follow no matter what they write. So create a newsletter to put them in the spotlight and make them even more special. It's a great combination of promoting your content while giving your brand an even more friendly tone. 26. All in one What if your readers haven't visited your blog for the past few days? What if you've created new content you want to promote like crazy? A roundup newsletter is a great way to help your readers catch up with your content while also giving your post a second chance of being read. 27. I want THIS Sometimes consumers don't know what they want until you show it to them. Even if that's simply black shoes. Create a newsletter for a specific category of your products and let the shopping begin! 28. No more searching During the holidays we all get a little crazy. We want to buy everyone something special but God knows how difficult that is. Make your subscribers' life easier by creating a newsletter guide with ideas they will appreciate. They will look no further. 29. Brag a little From the moment I received this email, I can't get this lipstick out of my head. How can it be that this is an award-winning product that my beauty bag still doesn't have? Winning an award is a serious opportunity for a newsletter and a great way to create some FOMO to your readers. 30. RSVP Warehouse sale? Where's my invitation? You can't expect your event to be promoted by itself. So make a newsletter for it. And let your subscribers know how lucky they are for learning about this by offering them early access. They're gonna fall for your brand immediately. 31. Like they do If they found them, then everyone can. Show your subscribers some real action by highlighting some of the best offers that other users discovered on your website. 32. Quizzes never die Injecting a little fun in your newsletters is never a bad idea. And your subscribers are never too old to play. Create a simple quiz for your readers to get them involved with your products and make them crave that ice cream! 33. Just ask Knowing your subscribers' birthdays is very important for your email marketing strategy. It helps you group your subscribers by age so you can send them more targeted newsletters and it's also a great opportunity to boost your sales. Because of course, you are generous enough to offer them a discount code on their special day. So don't hesitate. Be straightforward like Revolve and ask them. 34. What's new? This might sound obvious to you but no. Not every brand does it, although they should. Your new arrivals are always a reason to say hello and show your subscribers products that they might have missed otherwise. 35. Have you heard? Likewise, a new menu should never go unnoticed. Spread the word with a special newsletter giving all the mouthwatering details of your new additions and making your subscribers drool over their keyboards. Until they visit your restaurant. 36. It's not you, it's them Did someone famous choose your brand and told the whole Instagram about it? Then your subscribers need to know. Don't be modest, consumers love learning how their brand is being loved by famous people too. 37. Just a reminder Ok, I admit it. I downloaded Evernote and then forgot about it. Because I'm not exactly the organized type. But Evernote didn't just leave me like that, endlessly searching through my dozens of papers for one single note. No. They notified me through an email. And I thank them for that. If not, then my life would still be a mess and they would have missed the chance of a good customer. 38. Keep them hanging on Is it 15% off? Is it 50? Or maybe 70? Well, I had to reveal my deal and see what was in for me. Trust me, curiosity is buyer-stimulative. 39. What's in the bag? Don't even ask why I'm a subscriber for a Japanese box with anime plushies. Our relationship isn't there yet. The point is that if I love a brand enough to receive their newsletters, then hell yes, I'm sure gonna love a surprise bag from them. 40. Almost a surprise If secrets are not your thing, then how about a special treat with a name? Surprise your subscribers with a little present they would never expect and win a special place in their consuming hearts. 41. Save the day Sometimes life gets so busy that you forget that it's your best friend's birthday or your parents' anniversary. Or even Christmas! And you end up running like crazy to find a gift that will save the day. But, wait, what is this? A newsletter with a great last-minute gift idea maybe? Hooray for email marketing! 42. She's got the look Sometimes choosing where to spend your money next is a tough job. You know what I mean. "This polka dot shirt looks beautiful, but how can I match it with the rest of my clothes? And this neon pink bag is so adorable, but maybe too bold for me? " Help your subscribers imagine what their next favorite dress coat will look like by creating a "shop the look" newsletter" with ready-made ideas. 43. What a year Refreshing your subscribers' memory is always an effective email marketing strategy. Whether it's a year, a week or a season that we just left behind us, it's always a good newsletter idea to make a recap newsletter with all the best products you created during this time and remind your readers what they might have missed. 44. It's that time of the year again Speaking of seasons, did you know that all 4 of them are a great opportunity for one more newsletter? Celebrate the fall of leaves or the time for beers along the river with a special email that will stir up your subscribers' shopping instincts for renewing their shopping instincts. I mean, who wouldn't want new sunglasses for spring? 45. For the connoisseurs Sometimes being indirect is a plus for your marketing efforts. Instead of selling your products send a different newsletter for a change. This Trade newsletter, for example, calls all coffee connoisseurs out there not by promoting their coffee but by addressing their coffee-loving instincts with top coffee spots around the world. Tell your readers where to find the juiciest burgers or the sweetest ice cream and you'll be the first to come to their mind with this unique newsletter idea. 46. With a little help from a friend If you offer different products for different subscribers, like this Beauty Bay skincare series above, then maybe you should offer some help. Create an inclusive newsletter that explains what suits whom and take them by the hand to effortlessly lead them to your store. 47. Simply the best FOMO alert! These best-selling items can't be missing from a fashion lover's wardrobe, right? Promote your customers' favorite pieces and create the urge of shopping in fear of missing out on something really good! 48. Can't leave without it I take it that by now you know how important welcome emails are for your marketing efforts. And I also assume that you know that, especially for eCommerce, it's almost mandatory to include a discount code for your new members. But maybe you don't know that you can further boost your sales by reminding them that they still haven't used their coupon. If not, do it. Now! 49. Being in the know Your subscribers want to be on top of things. And you are responsible for that. Create a newsletter with all the trends of your industry and grab the chance to promote your brand's benefits. 50. The clock is ticking Flash sales are a guaranteed way to attract subscribers' attention and aid in customer acquisition. Throw a pop-up sale like The New York Times to surprise your readers and boost your sales instantly! 51. A sale on fashion street The streets offer endless inspiration. Make everyday people your muses and let them star in your newsletters. They are the perfect influence for your readers. 52. Facts are facts Numbers and facts are a great way of supporting your narrative and catching your readers' attention. Make your newsletters more effective and interesting by using statistics, study results, and numbers that easily stand out from the rest of your copy. 53. Tomorrow will be too late Use the power of scarcity and urgency to increase your sales with a simple old time classic trick. Many potential customers procrastinate and try to delay their decision to buy. So with a "get them while they last" message in your newsletter you encourage people to act fast and overcome their doubts. 54. Sort by: price Come on, let's be honest. We are usually gift-giving on a budget and sometimes it's hard to find just the right gift for the right price. Thank God for the gift guides that list products with various prices! While your subscriber's inbox may be flooded with dozens of gift ideas, this one is their true savior. Because it helps them buy exactly what they need, at the price they can afford, without searching endlessly through various websites. 55. On the news today Who doesn't trust the experts? And what are good reviews for after all if not for sharing them with your subscribers? Create a special newsletter with the nice things the press say about your brand and encourage your customers to make a purchase on your site. 56. Come one, come all 12 recipe ideas are better than one. No one can argue this. So why not satisfy your subscribers by presenting them with a newsletter full of ideas? Emails like this Cookie + Kate one are perfect for arousing curiosity while they also ensure that your readers will click to find out if there's something that might interest them. 57. Two for one Do you have a brand ambassador? If not, consider partnering with one. And then share the news with your subscribers. Brand ambassadors influence customer sales and enhance your branding as they are considered a reliable and trustworthy source. Newsletter Ideas To Win Them Over There you go! 57 amazing newsletters from my inbox straight to your marketing ideas arsenal. Now you have no excuses whatsoever for using email marketing for your brand’s success trip. And hey, let me know if there’s an idea I might have missed! Got inspired? You can hop into Moosend's email editor to craft your next big newsletter! Just make sure to create an account first! --- ### The Best Free Website Builders You’ll Ever Need in 2025 > Website building made easy! Check the top 10 free website builders to create the ultimate website fast without worrying about coding. - Published: 2020-02-17 - Modified: 2025-03-17 - URL: https://moosend.com/blog/best-free-website-builders/ - Categories: Website - Tags: Website - Levels: Beginner, Intermediate You asked for them, and they are finally here: the best free website builders to create the ultimate website! At first, building a website sounds difficult and time-consuming. But here's a little secret: if Bob the Builder can build a park in an hour, so can you! In this blog post, I'll show you: the top free website builders on the market their most notable features, and example websites built with them However, you might ask, why do I need a free website builder in the first place? If you aren't as fluent as Harry Potter is in Python, then choosing a free website builder will help you master the craft and save valuable time! So, get ready for the best free website builders to unleash your inner developer without worrying about coding! The 10 Best Free Website Builders To Create The Ultimate Website Website builders are everywhere! In fact, there are so many of them that testing and choosing the best one can be pretty tiresome. If you’ve checked our landing page builder guide, then you know the struggle is real! Well, dear reader, to help you out, I tested and found the best 8 builders you’ll ever need to make your website dreams come true! Are you ready? 1. Wix Wix Free Website Builder - Overview Wix is one of the most popular free website builders out there. If you’ve never heard of it, then you're missing out! This builder can help you design a fabulous website for your business using cloud-based creation and management tools. However, what gives the builder a place among the best website builders is its drag-and-drop editor and its mobile-friendly designs. Using it will give you access to numerous themes, which, in my opinion, aren’t at all average for a free website builder. Whether you choose one of their templates or create your website from scratch, the builder will give you the right tools to envision, design, and publish the best site out there. Wix Free Website Builder - Editor Features When I say that the editor is flexible, I mean it! What makes it stand out is that you can customize pretty much everything on your website and then preview it. The easy-to-use interface will minimize the time you need to create a page and give you a straightforward way to create your website. For instance, if you click on your header, you’ll get a variety of options like your logo, business name, and tagline, which you can customize on the spot. When it comes to images, you can use the editor’s image library to find the ones that suit your needs. On top of that Wix offers the App Market, where you can find hundreds of free apps that provide extra functionality to your website like live chat, contact forms, reservation systems, you name it! What differentiates the editor, though, is its user-friendliness. The builder will guide you through every step of the process, giving you valuable advice. Here, the smart microcopy warns us that the text isn’t readable. This editor feature will help you save time and avoid some of the rookiest website design mistakes that will result in poor conversions. One small detail for you, one giant leap for your website conversions! Built on Wix - Maapilim Maapilim is a grooming product brand that used the builder to create a fantastic website. Furthermore, the company used the builder to come up with a clean design that's easy to navigate through the popup menu. One of the best things about this website is that if you hover over the products, you'll get a short description and their star rating. (Source) Wix Website Builder - Paid Options The website builder offers a whole range of paid options starting at $14 per month in the Combo plan. The premium plans provide you with extra storage and bandwidth, a domain name, and no Wix ads. The eCommerce plans (starting at $23 per month) also let you sell goods online. 2. WordPress. com WordPress. com Free Website Builder - Overview WordPress. com is another popular free website builder. However, you shouldn’t confuse it with WordPress. org, the famous self-hosted platform. According to Scott Chow from The Blog Starter, while it feels like a traditional free website builder, it is a blogging platform with builder add-ons. Despite that, WordPress is famous for creating small business websites, online stores with its simplified editor. While the builder isn’t too complicated to use, some technical expertise might come in handy to leverage its full capabilities. If you want a simple blog and you’re willing to learn some basic coding, then WordPress is perfect for you. WordPress. com Free Website Builder - Editor Features The platform has an advanced block editor, where each element has its own set of controls. Each block lets you customize the color, width, and alignment of your elements using the advanced sidebar on the right. While it has a classic drag-and-drop editor, you can also move your blocks up and down by clicking on the arrows located on the left side of each block. When it comes to customizing the visual elements of your page, the editor offers you a wide variety of tools to achieve the best result. For instance, you have full control of your cover’s appearance, from the style of your image to the overlay and background opacity. Adding new blocks is also easy. To insert a new one, click on the add block option found on top of the page. Now, you can use the sidebar to customize your new block as you wish. Built on Wordpress. com - A Year of Reading the World Ann Morgan’s blog is a combination of simplicity and elegance. Hence, her posts are neatly placed one after the other, making them easier to explore and interact with. The detail section on the left side certainly provides the readers with valuable information that enhances their overall experience. (Source) Wordpress. com Website Builder - Paid Options The builder offers four different paid solutions starting from $4/month billed yearly. The paid plans will give you access to advanced customization, extra storage space, and premium themes. Keep in mind, though, that you’ll only be able to customize your SEO settings in the relatively expensive Business plan ($25/month). 3. Webnode Webnode Free Website Builder - Overview Webnode is a free website builder that constantly improves with over 40 million installations. The new additions have given its users a new editor and a wide variety of new themes. This new version gives users a more direct building experience that simplifies the designing process. Since time is essential, the website builder lets you modify every element just by clicking on it and see the changes in real-time. What makes it attractive, though, is the variety of functionalities that the free plan gives you. Compared to other builders, it doesn't have many element limitations. Background video, for instance, is the only element you need to pay for. Webnode Free Website Builder - Editor Features Webnode is as simple as it sounds. To be honest, it’s so straightforward that you can master the editor in a few minutes. The editor has a simple principle: click it, then customize it. To achieve that, the builder has dropped the sidebar found on other free website builders. Consequently, this allows you to change everything on your new website without dealing with numerous steps. Adding new elements through Webnode’s improved editor is also a piece of cake. To add a new section you just need to click on the insert line and choose the element you need. This easy-to-use feature makes the editor a robust beginner tool to take your web design to the next level. Built on Webnode - Neil Bixby Photography Webnode is an excellent choice for someone who wants to create a website for personal or professional use. Neil Bixby, for instance, took advantage of the builder and came up with a simple website that reflects his black and white photographs. (Source) Webnode Website Builder - Paid Options The builder offers paid options starting at $3. 90 per month. The premium service gives you extra storage, bandwidth, video elements, and website statistics. 4. Webstarts Webstarts Free Website Builder - Overview As a free website builder, Webstarts provides you with all the essential features you’ll ever need to create your website. Despite offering the basics, it is great for someone who has no technical expertise and wants a comprehensive builder to create their first website. What gives the builder a place in our list is its customization flexibility and well-designed templates. Selecting one will help you design a simple yet beautiful website to amaze your audience. Webstarts Free Website Builder - Editor Features Upon entering the editor, the builder displays a video tutorial meant to get you familiar with website creation. However, the real fun begins when you start using it! Compared to other builders, it has a guideline system to help users nail their element alignment. Then, you can customize your text and colors using the popup menu. Moreover, the builder offers an advanced color system that allows you to play with different color combinations, set gradients, and even get colors from images. To get the most out of it, the editor includes a simple sidebar that helps you manage your page and add various new elements. Built on Webstarts - Budo Ryu Budo Ryu, a fitness center, has used the website builder to create a professional-looking website for their business. The fitness center leverages the builder’s video elements to come up with a unique website. The clean newsletter design allows visitors to navigate the page and access the center’s schedule, news, and newsletter signup form. Webstarts Website Builder - Paid Options The website builder has an available pro plan starting at $7. 16/month billed yearly. Going premium will give you mobile optimization, unlimited styles, bandwidth, exclusive features, and HTML access. 5. Weebly Weebly Free Website Builder - Overview Weebly has a place among the best eCommerce website builders you can use to create your online store. While this is its strong suit, you can also use it to create websites and blogs that will stand out. Despite not having a large number of themes to choose from, the ones available will give you a helping hand. The number of elements also counterbalances the lack of templates and allows you to create a website with great functionality. Weebly Free Website Builder - Editor Features The builder has a powerful drag-and-drop editor that will allow you to create a professional-looking website in no time. As we said before, the builder offers you various advanced elements like slideshows, surveys, and contact forms. When it comes to adding these elements, you can simply grab the one you need and place it onto your page. That’s not the only thing that makes the builder's editor a great tool. Its ability to edit every element by clicking on it makes it more user-friendly. For instance, you can customize your calls-to-action (CTAs) through the popup menu and see the changes take form immediately. Built on Weebly - Classic Cuts Barber Shop The Classic Cuts Barber Shop has taken advantage of the builder's themes to create a unique website for their business. The website is easy-to-navigate and informative, giving visitors an amazing experience that will help them take action. The business also leverages advanced elements like the newsletter signup form to engage its users and increase lead generation. (Source) Weebly Website Builder - Paid Options Weebly offers four different paid plans starting at about $5. 50/month billed annually. Choosing a plan will give you advanced site stats, extra storage, and premium elements. 6. Mozello Mozello Free Website Builder - Overview Whether you need to build a blog, website, or an online store, Mozello has got you covered. This free website builder will allow you to create a professional-looking website with a few clicks. The editor also makes it easier to manage and create your website, taking advantage of the minimalist design to boost functionality. One of the advantages of choosing Mozello is that it allows you to create different versions of the same page in different languages. This can be extremely useful when you address a multilingual audience and need to optimize your content for it. Mozello Free Website Builder - Editor Features Like the rest, Mozello favors simplicity over complexity. To customize the various elements on your new website, you need to click on them and start editing. Mozello's frontend live editor enables you to edit elements and see how your changes affect your layout as you build it. The sidebar makes it easier to insert extras, preview your page and add HTML code. When it comes to fonts, colors, and images, you can customize everything by enabling the layout editing option at the bottom of your page. If you aren’t happy with the layout, the editor also gives you the option to select a new one by clicking on the change layout option. Built on Mozello - Riga Premium Offices While Mozello has limited features, it’ll give you all you need to get the hang of website design. Riga Premium Offices used Mozello’s capabilities to come up with a professional-looking website for their real estate business. The company also used the builder’s multilingual page feature, to create two extra language versions of their page. (Source) Mozello Website Builder - Paid Options The builder has a premium and a premium plus plan starting at about $6. 50 and $13 respectively. The premium plans offer you a domain name, unlimited storage and have no Mozello ads. 7. Jimdo Jimdo Free Website Builder - Overview Compared to the other free website builders we’ve seen so far, Jimdo has a completely different approach to designing the ultimate website. Jimdo offers two different builder versions: Jimdo Creator and Jimdo Dolphin. Depending on your technical expertise and the type of website you want to build, you can choose the builder version you want. Creating a blog is only possible through the Jimdo Creator. However, if you want to design a website or a shop you can choose either the Creator or Dolphin. Jimdo Free Website Builder - Editor Features Jimdo Creator When you click on the Creator, Jimdo redirects you to the theme page where you can choose a template. Then it redirects you to the editor where you can add and edit your website elements. To do that, you can use the paint roller found under the style option on the sidebar. Through the paint roller function, you can change the fonts, alignment, and size of your captions. The builder also lets you add images by dragging and dropping them in the relevant block. At first glance, Jimdo Creator seems easy to use. Nevertheless, it will require some time before you familiarize yourself with the editor. If you already have the technical knowledge, feel free to start designing your website using HTML, CSS, or Javascript. If not, then let’s take a look at Jimdo Dolphin. Jimdo Dolphin Dolphin belongs to the next generation of intelligent website builders that will help you create a website without any technical skill. When you click on it, Dolphin will show you various questions meant to collect information about your website idea. These questions will help Dolphin come up with personalized suggestions for your next website. Compared to Jimdo Creator, you have an expanded sidebar that lets you add new blocks by clicking on the insert button. You can customize your elements by selecting the block design feature on the left side of each block. The flexibility of the editor and the personalization make Dolphin the ultimate free tool for website design beginners. Keep in mind though that Jimdo Dolphin’s free plan is limited to 5 pages only. Built on Jimdo - Janik Schnyder Fotografie Janik Schnyder’s website is the perfect example to see the true capabilities of Jimdo Dolphin. The minimalist design makes it easier to explore the page and click on the various links. The incredible visuals cover most of the homepage to showcase the photographer’s work, making the website memorable. Jimdo Website Builder - Paid Options Jimdo has three paid plans for personal and business use starting at $9/month billed annually. Among others, the paid plans offer unlimited space, SEO and personalized support. 8. Strikingly Strikingly Free Website Builder - Overview Strikingly is a builder that, according to its website, will help you build your brand and conquer the world. Of course, to do that, you need a free website builder that will have the best templates and tools to customize it accordingly. In this case, the builder has everything a rookie needs to create the perfect mobile-optimized website. The builder is ideal both for designers and developers who need to launch a website in a few hours. Using it will allow you to create incredible single-page websites that are easy to explore. The famous single-layout will give your visitors a continuous experience on your site. However, if you want to create multiple pages, then you’ll have to upgrade your plan. Strikingly Free Website Builder - Editor Features The builder has a responsive editor to design your single-page websites fast and easily. To use it, you don’t need any coding knowledge, as the drag-and-drop editor is beginner-friendly. One of the best things is the style editor that gives you full creative control of your website design. However, you can also customize your color scheme, fonts, and buttons by clicking on your elements and seeing the changes happen in real-time. Furthermore, another advantage of using the builder is that you can change between templates without losing your changes. The editor also has two quick access buttons you can use to edit your headline layout and change your background image. This way, you can test different backgrounds without uploading numerous images. Built on Strikingly - Elemental Magazine Elemental Magazine leverages the power of the single-page layout to make an incredible one-page website. From the visuals to the choice of font and colors, Elemental has created a website that resonates with its target audience. Using Strinkingly’s editor, the magazine created a website that’s both informative and modern. Strikingly Website Builder - Paid Options The builder has three paid plans starting at $8/month billed yearly. Upgrading will give you multiple pages, pro features, and unlimited bandwidth. 9. Spectra Spectra Free Website Builder– Overview Spectra is a newcomer to the page builder scene. It’s a free visual builder offered by Brainstorm Force, the guys behind the Astra WordPress theme and many other innovative products. Spectra is designed to offer full compatibility with the WordPress editor (Gutenberg) but also supports container layouts. It has been created to be very easy to use, ideal for beginners but also powerful enough to deliver for more experienced users too. There’s a number of pre-built templates included within the builder that you can import and customize within WordPress. Import a template, open a page and use the existing interface to create or customize with ease. Spectra Free Website Builder – Editor Features Open a page with Spectra and you’ll see the familiar WordPress editor screen. If you have used WordPress before, you’ll feel right at home as it uses the standard editor, just with a few extra options. There’s a bunch of new blocks, including containers, calls to action, forms, tabs and more. There are 28 extra blocks right now with more planned. There are also templates to create full websites as well as block templates and wireframes. Each import quickly and can be fully customized within Spectra. The UI integrates with WordPress, so it utilizes the same menu options as you’re already used to. This adds extra benefit to anyone who doesn’t want to learn a new page builder or waste time figuring out where all the commands or blocks are. Built on Spectra - Deli Restaurant With Spectra, you can build just about any kind of website. And one such example is a website built for an eat-out. Customize the colors, typography, and just about any other element of your website using the builder. In addition to having all the right elements on the website, such as an online menu, customer testimonials, photos of the ambiance, and the team behind the restaurant, you can also make online reservations. Spectra Website Builder – Paid Options Spectra is a free page builder available right now. A premium option, Spectra Pro, is planned. However, it has yet to be released at the time of writing. The good news is that Spectra Pro will be a part of Astra’s Growth Bundle (starting at $187). So, if you haven’t purchased the Growth Bundle so far, this is a good time to get one. 10. Pixpa Pixpa Free Website Builder – Overview Pixpa is the leading no-code website and store builder for photographers, artists and designers. This website builder empowers creatives to easily build and manage a beautiful, professional website with a built-in online store, blog, and client galleries. Pixpa’s all-in-one platform has everything you need to showcase, share and sell your work online and grow your business. Pixpa Website Builder - Editor Features You can build your professional website easily without touching a single line of code with Pixpa’s intuitive drag-and-drop builder. Choose from a range of professionally designed website templates that are modern, mobile-friendly and customizable. You can add stunning galleries, videos, forms and pages to structure your website, the way you want. The simple interface makes it easy to create any page on your website. Add, sequence, and edit pre-built blocks and snippets on your page and present the content according to your requirement. You can easily integrate popular apps with your Pixpa website to expand its capabilities and access all of your tools in one spot. Connect with leading payment, social media, and marketing tools to promote and grow your business online. It's really that easy! Whenever you need any help Pixpa’s website experts are there to help you 24/7 via email or live chat support. Built on Pixpa - Andre Ormset Source Andre Ormset is a photographer and digital artist based in Norway. His love for portraits, commercial images and surreal fantasy is beautifully showcased in his stunning photography portfolio website built with Pixpa. Pixpa Website Builder - Paid Options Pixpa’s all-inclusive pricing plans range from $5 to $25 monthly. Discounted annual and 2-yearly options are also available. All plans offer generous resources, unlimited bandwidth, SSL certificates and 24/7 support. Pixpa offers an all-inclusive 30-day money back guarantee on all new subscriptions. Imagine It, Build It! Free website builders are indeed everywhere! But, how do you find the best one to make your website dreams come true? Well, your website builder should have an easy-to-grasp editor that will allow you to create a professional site without any technical expertise. Time is also important, so if you manage to create your website in a reasonable amount of time, then congratulations! You just found the one and only website builder for you! The sky's the limit so what are you waiting for? It’s time to shine! --- ### How to Create an Online Form In 6 Simple Yet Effective Steps > Looking to create an online form for your business? Learn how to create an effective professional online form fast and simple with our guide! - Published: 2020-02-04 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-create-an-online-form/ - Categories: Subscription Forms - Tags: Subscription Forms - Levels: Beginner, Intermediate Time to stop fearing and start learning how to create an online form? You bet! It's always my pleasure to help you overcome your marketing fears and show you how easily you can get your conversions going. And this is another post of this kind! So make yourself comfortable and get ready for some subscription form creation awesomeness. What is an online form? An online form, or subscription form, is an online interactive page that allows for user input. It’s like a paper document or form, where visitors fill out particular fields. This data is then automatically sent to a server for processing. And this is your weapon for creating custom subscription forms. (Speaking of weapons, have you tried Moosend subscription forms? ) Why do you need one (or two)? There’s a ton of good reasons why online forms should be a part of your marketing strategy: 1. Does list building ring a bell? I want it, you want it, everybody wants it. A strong mailing list with a great number of members is your key to strong marketing campaigns. As a matter of fact, according to Oberlo, in 2019, global email users amounted to 3. 9 billion. That's all the people out there that could give love to your business. And a well-designed, professional subscription form, placed at the right spot, is destined to capture your visitors’ emails. 2. Higher conversions anyone? Yes, I do love Deciem. And yes I keep ordering from these guys. Do you know why? Because I happened to subscribe to their newsletter and found out about their month of sales a while ago. I am a total convert since then. To increase conversions you can spend hundreds of dollars on Google ads, Facebook ads and the like. OR, you can just create an effective subscription form that will do the job for nothing. Your call. 3. All the data you need You can create just another email marketing campaign. Or you can create highly personalized experiences for your every subscriber, that will drive results and connect your audience to your brand. If the second option made you shake your head, then data collection should be your next move. 4. It's simple (conditional) logic Do you believe in magic? You will! Because conditional logic is magical! Conditional logic can get your form to trigger different actions depending on the respondents' answers and collect the right user data without straining the user experience. This means that you can choose whether you want to show or hide specific fields, send out emails, display custom messages and more. Take a look at this Moosend example here. There are so many things you can do with Moosend subscription forms. When you create an online form, you can choose when your want your form to appear and set a specific time. And you can choose if you want your form to appear depending on the different rules you set yourself. For example, you can set your form to appear only to visitors from the Feroe Islands and you can apply other rules as well such as the users' cookies or the device they are using. Basically, conditional logic has the power to transform your forms into personalized workflows and collect the right user information so your campaigns get the best results. If your goal isn't just list building, smart forms that are here to help you boost engagement and lead to higher conversions in just a few steps. Different types of online forms Online forms can be a strong addition to your marketing stack. But which one is the right for you? Take a look at all the different types to choose from when you create an online form. 1. Popup Popup is probably the most common type of subscription form out there. It’s a subscription form that appears on top of the page and prevents the visitor from making any other action until they either fill the form or close it. When a popup appears, the page’s background is darkened, so that the form stands out. Popups are used for various marketing actions. For example, you can create a popup form to ask your visitors to: Subscribe to your newsletter Like your page on Facebook Use a discount coupon on your e-store Download an ebook (did you know that 27. 7% of marketers are using them? ) Uniquely, popups are the most controversial type of form. Some find them annoying while others trust them blindly for their campaigns. Of course, since they get all the attention, you should use them wisely. Usually, it’s best to set them to appear: As a welcome screen, before a visitor starts scrolling As an exit intent, when the visitor has finished browsing As a click-trigger, when the visitor needs particular forms and clicks on a specific element to trigger it. 2. Floating Floating bars (also known as smart bars) are forms that sit at the header or footer of your page and stay in sight while your visitors scroll down. Not to mention that they are not as annoying as popup forms. But they don’t go unnoticed either. So they are perfect for getting your visitors’ attention without disturbing them if that's what you're after when you create an online form. In addition, there are also floating boxes, that are more highly visible than bars. While you can use a floating bar to collect emails, you can also use it to: Highlight sales Remind new blog posts Highlight your social media presence Offer a lead magnet Showcase seasonal offers Promote flash offers Redirect attention to affiliate links 3. Fixed Another type to choose when you create an online form, fixed forms are like floating bars actually. The only difference is that they come up at a specific part of the screen. And they stay there until the visitor closes or fills them. They can be used the same way as they are not obtrusive but catch the eye. 4. Inline Looking to grow your mailing list with devoted subscribers that will love every word written in your blog? Then what you need is an inline subscription form! Inline messages occupy available width, they merge with the rest of your content and they don’t have a “close” button. But they don’t distract users either! In the first place, if an inline form is what you choose, make sure you place it in a visible position, and not bury it in the depths of your content. Not everyone makes it to the end! Usually, you will find this kind of form in blogs. Used for email collection, it’s also a great way to promote new posts or highlight gated content and content upgrades. How to create an online form in 6 steps 1. Define your goal You should know that by now. Marketing strategies are effective only when they are... strategic. What I mean is that you must always have a goal in order to get results. Do you want your visitors to give you their email? Maybe urge them to discover your e-store’s new clothing line or read your new blog post. Whatever it is that you want, make sure that you know it! Successful subscription forms have their rules and there’s no way to create one yourself unless you know why you want to create it. 2. Decide what type of form you need There’s no one-size-fits-all subscription form. That’s why there are so many different types of them if you think about it! For example, popups are great for list building, but not so great for highlighting your newest post because they might just drive them away. And then there are welcome popups, time, scroll or click-triggered popups, exit-intent, and many many more. What’s it gonna be for you then? Choose wisely and test different types of forms to see what appeals to your visitors more. At this step, you must also select the right form builder tool for the job. If you're a beginner or don't have advanced knowledge, it's advisable to select a user-friendly builder with straightforward customization options. Affordable pricing is also important since you don't want to drain your whole budget. 3. Choose your copy carefully The mere act of creating a subscription form does not qualify for an effective marketing campaign. You should also put some (and by some I mean quite a lot) of effort into choosing the right words. Here's how: Be benefit-oriented People want to know what’s in for them by doing what you ask them to do. So be a sport and tell them all the good things that will happen once they subscribe or enter the information you’re asking. Does their sign-up include a discount on their first order? Great news! Are they in for special members-only treats? Hooray! In other words, whatever is in for them, let them know. And do it in the most alluring way. Be creative Anyone can create a subscription form today. But not everyone knows how to do it convincingly. Go the extra mile for the sake of conversions and create unique copy that will catch your visitors' eye immediately. You can use humor, urgency, or just something very clever. You know better. Just make sure it matches the general tone of your brand. I mean, can you resist this one? (kudos to Marilia for opening my eyes) Or how about this warm, friendly form that speaks straight to your summer heart? Words are not there just to fill a blank space when you create an online form. They have the power to provoke different emotions and create needs. A clever line can go a long way, trust me ;) Be honest Users today are very careful when it comes to giving out personal information. Even if that's only their email. So they want to know exactly what to expect. Take some time to explain why you're asking for their data. This will help you come up as a transparent, trustworthy brand while it will also make it easier for them to take the next step and fill in your form. Moreover, it eliminates any doubts and helps them decide if they actually want to sign in. Hello, quality leads! Use power words Some words work better than others. And that's a fact. In marketing, these are called "power words" and you'd better start using them... now! Here are a few of my favorites: Start Upgrade Free Instantly You Join Save Extra tip: when offering a free trial of your platform, remember to use the magic words "No credit card required" if that's the case. It will make a world of difference! 4. Craft the right CTA A well-designed form is a job half-done. What you need to relax and get yourself a glass of wine for the good work is to create the right Call-To-Action (CTA). A CTA that will be clicked. In general, what you should watch when creating a CTA for your online form is: Button size & color Copy length Copy language & tone Keep it short, simple, and comprehensive, and try adding that little extra that will make your subscriber-to-be excited for filling the form. A good practice when you create an online form is to use contrasting colors that stand out. Also, use actionable words so that visitors know what they will get when they click on the button. 5. Ask for the right information You might have created a good-looking subscription form, but this doesn't mean that people are now gonna share with you their darkest secrets just like that. Not just because you've loaded your forms with 20 questions you need to get your marketing campaign going. The most common, and easiest to acquire, data to ask is: Full name Email address These are "safe" questions all Internet users are accustomed to giving, and they are always a good start for your email marketing strategy. However, not all forms are the same. Depending on the type of form you create and the goal behind it you should make the right questions. Nothing more, nothing less. If, for example, you are creating an online payment form, it's necessary to ask for the security code and expiry date, but the start date is not needed. So, instead of marking this as an optional field you can simply leave it out and make your customer's life easier. If you add too many fields, you might end up with an abandoned cart! Mother's maiden name? Seriously? Fun fact, 27% of people cite form length as one of the main reasons for not completing an online form. Keep it simple. 6. Make it match your brand I know, I know, Tea covered everything there is to cover around online form design in this post. But branding is something I simply can’t leave unmentioned. As a matter of fact, branding should always be a top priority for your business, and something to always keep in mind while creating a new marketing campaign. It tells a lot about your business, it represents your promise to the visitors and customers and it motivates them to take an action. Even if that's simply signing up for your newsletter. So please don't take this lightly. Make sure you: Stick to your custom fonts Keep your brand's color palette Match your copy with your brand's tone and voice What do we learn from this Vans subscription form? Keep your colors on-brand, and your copy cool. Just like your brand! Online Form Mistakes These are the ones you need to avoid no matter what! 1. Readers can't see them How will someone fill in your form if they can't find it? It's happened to me and I'm pretty sure it's happened to you too. You visit a particular brand's website wanting to sign up for their newsletter. You wait a few seconds. Nothing happens. Scroll down a bit. Nope. Nothing here either. So you simply close the page. Bye-bye conversions. I counted 11 scrolls before reaching the bottom of the Beis website to find their subscription form. And it doesn't even look like one. Why, Beis, why? Placing your online in your page's deepest depth means dooming it for eternity. And it's bad both for your business and your visitors that will leave your website disappointed. So make sure to place your online form in an easy-to-spot place. First impressions count! 2... . Or they see it a little too often Soooo. Just browsing for some more hair in your life and you are still not sure if you want to book an appointment. So you decide to pay no mind to the first form that pops up. So far so good. But, wait, maybe you've changed your mind, and all of a sudden you desperately want to book an appointment now. Happens. So here you go. Three different ways to let you know that we want you to BOOK AN APPOINTMENT! ! ! What? Still not sure? Ok, we can wait. Until you get to the bottom of this page at least. And then we'll remind you that you can book an appointment now. Twice. Just to be on the safe side. Do you even want me to explain how tiring and desperate this looks? Thank you. It's tempting to add your online form in every location possible. But it's also bad practice. 3. Don't ask me that Yes, you need to gather all the right information to make this subscription form work for your business. But, don't overdo it. Long forms with dozens of questions never work because simpy no one will spend their precious minutes filling a questionnaire just for a newsletter or an ebook. According to a recent study, the average web form length in 2019 was 5 form fields, which usually result in the highest conversion rates. But how do you know if this number works for you? Ignore your marketing or sales team screaming for more information. The answer you are looking for is "enough". Enough fields to capture all the necessary information and as few as possible. You do the math! 4. Giving is receiving You know humans. They are needy little creatures that always expect something from you. And it's up to you to satisfy them. Even if this means using the power of pure words. Look how theSkimm invites subscribers to sign up. It's not a newsletter. It's a step to living smarter. And it prepares you for your day in minutes. Sounds like a bargain to me! And if you have some $$$ to spare, which I strongly advise you to, then don't hesitate. A discount code, even if that's not as grand as the 30% off that Trade offers, is a surefire kind of reward to get your list building going. Whatever you choose, make sure your visitors know what they are getting from you and why they should give you their personal information. 5. Who loves CAPTCHA? You've decided to finally give in and book a demo with a new platform you've been using for free for, like, forever. That's one big step already, right? And then, before you know it, you are asked to click on taxis, buses, or windows. That you're not even sure that ARE windows or doors. This is getting stressful. You might never make it. *sweats* And then there are these devilish CAPTCHA's trying to humiliate you and your IQ by asking you to do calculations. And then you get frustrated. And you close the page and never come back. I know you can feel me. So for the sake of conversions show some empathy here. Don't make it harder for your visitors by adding impossible CAPTCHA's they don't have the time for. It will only hurt your campaigns. 6. One form is not enough It's a common mistake for subscription forms. You think that one is enough to cover all your visitors. Wrong. This method just drives users away. It might sound too much, but personalization is more important than you think. Because not all users are the same. In fact, 66% of consumers say they are likely to switch brands if they feel treated like a number rather than an individual. Improve customer experience and boost conversions by creating different forms for your different campaigns, with different questions, different CTA's, and different images. 7. Now is not the time Depending on your business and website, timing can be your subscription forms' missing ingredient. If, for example, you are a blogger or publisher, it's best to wait until your visitors have read the biggest part of your content before asking them to download your ebook. This way you give them time to see the value of your work in order to appreciate your offer and give you their email. Makes sense, right? 8. This color doesn't look good on you It's not just the design. It's the colors. Color psychology in marketing exists and you must know how to make it work for you and not against you because every choice might make or break your conversions. And I'm not talking just brand consistency here. There are quite a few rules when it comes to choosing colors for your subscription forms. Colors depict different emotions and can have a different impact on your visitors' behavior. They can influence them to a great extent and even drive them away. Choose colors that make reading easy and don't overdo it with contrast. Mixing colors is ok, tacky forms aren't. That's all folks Well, what do you know! Online forms are easy to create after all. They just need a little of your time. And a few more things. Which I'm sure you know how to handle like the amazing marketer that you are. So come on, it's time to take action and create a high-converting subscription form now. You can try Moosend forms to see how everything I've told you can be done fast and easily! --- ### Web Form Design: From Acquaintances to BFFs in a Few Clicks > When it comes to web form design and web form design best practices, you need to get handsy. We're here to tell you how you're gonna do it! - Published: 2020-01-22 - Modified: 2025-04-14 - URL: https://moosend.com/blog/form-design/ - Categories: Subscription Forms - Tags: Subscription Forms - Levels: Beginner Form design... The mere word “form” is bound to bring back some unpleasant feelings. I bet all of you remember those long, long online forms that were excruciating to fill out. The issue was that in the old days (i. e. , like five years ago), a good form was hard to come by, and subscription forms were an issue. Now, there’s the option of auto-fill, of in-field labels, of... Oh, I won’t tell you more now, I’ll just show you everything, complete with web form best practices and all that jazz! But the point is that forms used to appeal to the exact opposite of impulse action; they required so many fields and the process was so tedious, that nobody wanted to do it. However, all marketers know that a good form, much like a good landing page can boost conversion and increase sign-ups. What are web forms? In all fairness, web forms are a necessity. I dare you to come up with a website that doesn’t have a web form. For real, I double-triple dare you. You can’t. Companies need online forms for a gazillion reasons. Hence why all websites have online forms, to begin with. An online form can help with a purchase, the sign-up process, payments, the works! This is what makes companies at least try and make some really good forms, through great web form design. The main aim would always be friction reduction and to provide the users with something that will get them to sign up without tiring them out or bullying them into it. Therefore, great form design will create a great user experience. You can’t do anything without it. Why are web forms necessary? An online form is one of the best lead generation tools, provided it’s used correctly, and it’s cost-effective enough to entice SMEs and big brands alike. Here’s what I mean: Online forms are one of the most common tools marketers use for lead generation and, according to the stats, the highest converting one as well -hence why you'll need to know everything about the best online form builder tools. But that's a totally different discussion. And there really is no reason to bash web forms, seeing as they are fun, playful and lead to a hell lot of conversion, leading site visitors to become subscribers. And then, subscribers can become buyers and buyers can become brand ambassadors... . You know the drill! The whole point is that an online form is a great tool that can capture a prospect and, combined with other methods like email marketing and landing pages and some great web form design, you can engage and entice. The whole point and the reason you need a web form is the following: While your website is the tool that will inform, you also need a tool for the tool, that will convert, otherwise the time you spent on your web form design has no real value. Your visitors contact you through your online forms (Source) Information that goes through that web form of yours, a question, a subscription, anything at all, will get straight to the company’s email list-the vault if you will. Your form can include text boxes, drop-downs, file uploads, the works. Just as long as you want to include it. As long as it’s appropriate, of course. A web form design that definitely will not work, would be one that is long, too long compared to what it can actually offer. For example, if I want to sign up for a newsletter or a discount code, I will need to see one field: The one that requires my email address. I could even understand the field asking for my first name. But that’s about it. You’ll need to study your data and see what performs well and what doesn’t, what constitutes friction in your case and what would make your prospects go like So, web forms are pretty useful, provided they’re designed and used wisely. But what does that even mean, in the end? Stellar web form design is what you need! You don’t need simply “good forms”. You need to have a “flippin’ fantastic web form design” if you want to convert visitors into something more... Special. Your online forms’ design is what will make or break your user experience, both on the form and through the entire website. You know what they say... People remember their bad experiences forever, whereas they’re very quick to forget the good ones. Something about evolution and all that... Anyway, to put it simply, a well-designed form gives the impression of a brand that knows its tools, thinks of the user and is more than a little tech-savvy. Not to mention that a good form that won’t bother the user is one thing less to worry about. But let’s see what happens when you’ve got a web form design that is downright wrong. Prospects will abandon your page No prospects mean no conversion No conversion means no sales Clicking the back button tells Google that your website is not useful Do you really want these things to happen? No? I wouldn’t either. Web Form Design: Best Practices 101 Web form design has its own rules and there are plenty of things that could be branded as “web form design best practices”. Much like landing page best practices or website optimization, there are some things to be done. Web form best practices: #1 - Lose TMI (Source) Asking for too much information translates to asking for lost conversion. And unless this is some marketing tactic from the depths of the Amazon (the rainforest, where all the best stuff is! ) that I haven’t heard about, you don’t really want that. The issue with TMI on an online form is not exactly the length or the friction-those can be tackled, easily too. There is another problem though. Too much information means that you’re being nosy. And that’s the main issue with that specific design practice. Just think: What kind of information do you need, for starters? If there’s an undeniable need for a company email, go ahead and ask for it, instead of a generic email account. The same goes for a first and a last name. If there’s some specific need for those, use the form to ask. All in all, before creating your form, you should see what is aligned with the user’s desire and with what you’re offering. If it’s a freebie that entices the user to subscribe, ask for as much information as your freebie allows. If it’s a “Subscribe for a 10% discount”, you need no more than the prospect’s email-if they buy, you’ll get the rest of the information as well. Web form best practices: #2 - Go easy on them Let’s assume you need to ask for more than just an email on that specific form you want to design. It’s okay, you probably have your reasons-no judgment! So, maybe you need to make a form that will have a phone number field, or perhaps a budget field. It’s all good, so long as it’s not right there at the top. You see, you already need to be careful with a longer form just because it’s longer, you can’t afford to ask the difficult questions first. So here’s what you should do, in an image: (Source) Ease your prospects into signing up by asking for their email and name first. That way, you can build trust and will have your prospects quickly run through the easy stuff. Since their interest is peaked now, they’ll fill in the rest of the blanks just as quickly. And another thing you need to do to go easy on your prospects: Don’t stop them from continuing with their subscription or application if they’ve got a field wrong. Rather, tackle the problem right at the beginning by using some help text that will be giving clear, concise instructions on how each field can be completed correctly. Web form best practices: #3 - Go mobile Because honestly, your online forms need to work on mobile. End of. So, here’s what your form should look like: Mind you, it’s the exact same one used in the above example (oh and no judgment on how many tabs I’ve open on my Chrome app, please. You should see my desktop). Optimizing an online form for mobile or tablet is something that you just have to do, in order to capture as many prospects as possible. As with landing pages, there are not many people that would go onto your website and see an unresponsive and broken web form and would instantly think “Oh, let me bookmark this page, I’ll subscribe when I’m on desktop”. You need some mobile-friendly and responsive web form design-oh, and when I say responsive, I mean both in terms of visuals and in terms of copy. Web form best practices: #4 - Include labels Field labels, to be exact. Name the fields according to what kind of information you need on each field, to be even more exact. Kiiiinda like... The web form (or rather, our web form) above, reads “Enter your email” for a reason: Prospects love to run through the fields of your online forms and enter information hastily. By labeling the fields, you keep the prospect’s attention right where it needs to be, without having to constantly have to poke them on the shoulder and go “Hey, you there? You listening? ” Not to mention that, by using in-field labels (my fave thing! ), you actually save space and time, as the prospect doesn’t need to see a field and check above or below-the eye can take in the whole picture right there and then. You see, prospects just go there, see the form, type their data in and then click the CTA button (more on that, later). They do things automatically, you ask, they answer. It’s pretty easy to get distracted that way. Field labels are a way for your prospects to remember what they’ve read and what was entered into each respective field. That way, they’ll just type faster and click the CTA button before deciding that they just don’t want to go through with it. Fiendishly clever, isn’t it? Web form best practices: #5 - Lose CAPTCHAs Completing the form doesn’t really matter, when I’ve got to solve the riddle of the Sphinx just to hit the “Subscribe” button. When I say “the riddle of the Sphinx”, I, of course, mean something like that: (Source) This image is hard to read, end of. And why would I want to hit a “Subscribe” (in the above case, it’s a download button, but the point still stands) when I can subscribe to billions of other newsletters? I understand that you’re trying to keep your list clean that way and eliminate the chance of spam and bots and yes, your prospecting game will be super strong with steps like that one, but on the other hand, do you really really need to make it that hard? You can just use reCAPTCHA: (Source) It looks like reCAPTCHA is a lot easier than just simple CAPTCHA, right? Well, it may be safer as well. Also, it causes zero friction on your form, seeing as it’s just another checkbox. Web form best practices: #6 - On CTAs CTAs are the buttons that tell people what to do and when to do it. Without those, your prospects are lost on what kind of action you’d like them to do next. This pretty much means that you need clear, actionable verbs and a design that will help your CTA button stand out, both in terms of color and in terms of typography. Don’t use pale colors on pale colors and small letters in a big space (ie button). Just try to make it so there will be some whitespace, just to keep the eyes focused and all. CTAs are there to guide users through action. Like this: (Source) If the letters are too small or too large, the typography is too complicated, the colors are too meh or your design is just plain, your CTA button will go to waste, your prospects won’t really know what to do with your online form and your form design game... Weak. And don’t forget that the CTA button should be placed somewhere that makes sense. Next or right below the final field of your online form? At the right of your online form? Anywhere that suits you, so long as it’s intuitive. If I have to look for it, I probably don’t want it anymore. Web form best practices: #7 - Be honest, but creative You can’t tell your prospects what you’ll give them in the long run, right upfront. But you can’t keep secrets from them in terms of what signing-up will give them, either. So... Maybe you’re caught between a rock and a hard place here? Not really, no. You don’t have to be, anyway. You just need your copy to be clever and creative at the same time and you need to show your prospects what you can do for them. (Source) Buzzfeed is one of the masters of online forms, both when it comes to design-simple, contrasting colors, powerful in its own right-and when it comes to copy... “Customized marketing messages” and the fact that you can select your own newsletter categories is where the game is won. The subscribers (née visitors) know exactly what they’re in for that way, without you just taking all the fun of exploration right out of their hands at that stage. Chapter recap anyone? I bet you need it, after all that info you got thrown right at you. So... You need to ask only for as much data as you absolutely need. If you do need something more than an email or a name and an email, ease your prospects into giving their data and place the fields in a smart manner: Info that’s easy to give, goes first. Leave the hard stuff for later. Mobile-responsive online forms are good forms. End of. In-field labels are where it’s at. Because all of us lose concentration at some point and because I wouldn’t want to go all back-and-forth just to fill out an online form. CAPTCHAs are very complicated, they’re an outdated practice when it comes to web form design and, frankly, they need to go. Use reCAPTCHAs instead. CTAs need to be actionable, clear-as-day and you need to place the button on the form in an intuitive manner. Ie, if you’re talking to an international crowd, don’t place it at the left-hand side of your web form, since English is read from left to right. Oh, and your CTA button needs to stand out, no matter what you do. Use a cryptic message but don’t be dishonest and leave zero room for misunderstandings. Just one super-pro tip: Include a countdown timer, please! Especially if your online form has anything to do with an offer or something a prospect can use in a short and/or specific time-frame, say, a discount code. And now, let’s move on to... A little don’ts action Knowing what to do doesn’t mean that you know what to avoid, when it comes to online forms. And a good form could be good just on paper but have that little something that will throw prospects off their game. So, let’s see if you went wrong anywhere. You didn’t test a new design thingy I bet you created an online form you’re all too proud of. And I bet you just issued it because “hey, what can go wrong? ”. The answer is “A lot of things”. So, whenever you’re hands-on including something new in your web form design that you haven’t used before, always test it. Perhaps it won’t work like you would’ve liked it to, or perhaps it will show properly but won’t exactly be of help down the line. You’ll need to know those two things before issuing and only testing can show you where your possible blunder is. You weren’t clear on your fields There is a very specific reason why I was talking about in-field labels before. If you’re asking for data that you’re not sure your field can accept, then you’re in for a nasty surprise. But how are you going to know whether or not this is the case your online form doesn’t convert as much as you want to? Just check which field has the most errors and you’ll instantly know what to fix! Your form was just too darn long Most common blunder in the book. You not only want your form to be short, you also need it to look short as well, otherwise you’re definitely going to scare your prospects away. As mentioned before, make sure that you’re asking for the details you actually need. But there is a web form design trap to avoid here: Fields and letters that are too small, on a form that is just too large. This is bound to scare people away, even if the required pieces of information are easy as pie to be filled out. I bet you’ve got it now, right? So, moving on to... Pretty web form design examples They’ll give you some much-needed inspiration, especially if you’ve no idea what works or what to do when it comes to web form design. Oh, and if you don’t understand why those specific online forms are, in fact, good forms and what makes a form design stand out, don’t worry. I’ll include some thorough explanations, to keep you from getting confused. Good form #1: The New Yorker (Source) So, this little online form popped up (literally) as I was reading an article about... I don’t really remember, but I remember it was something pretty interesting and I had spent a good chunk of my time reading it. Actually, come to think of it, I had spent a good chunk of my time reading The New Yorker Magazine articles in general. So, when this fellow popped up, I just stood and raised a brow in fear. Like... Jesus Christ, I need to get things going, what’s going on, what am I gonna do with the article? But apart from that... There’s a whole lot of whitespace that keeps the eyes rested, there is some custom illustration that is actually pretty clever, neat and different and the CTA button pops, as this shade of blue is nowhere to be found on that web form. Good form #2: The Daily Egg (Source) Discreet and up there where one can definitely see it, this online form is there to just remind you that subscribing is an option. Actually, it’s there to remind you that subscribing is the better option-the other one being... You know, not subscribing. It may not be a form that’s so in-your-face, but on the other hand, its color contrasts, compared to the color of the page itself, it’s right above the blog’s name/link to homepage and it’s ready to let you know exactly what you should expect. Weekly newsletters, that is. Good form #3: The NeuBible App (Source) This is an online form that belongs to a Bible app. Which means that it should naturally feel pious and respectful, while showcasing value. And that’s exactly what it does. This online form uses copy hacks that are brilliant, with actionable verbs and answering the “Why”s that come with. “Subscribe” “Why? ” “To keep up with everything new” And what about that little “Don’t worry” input with the heart... Too cute! Reassuring prospects that you won’t sell their data and you won’t fill their inboxes with spammy emails can make all the difference. Oh and did I mention that the value and objective is pretty clear? No? Well, my bad. It is. Good form #4: Shinesty (Source) Talk about consistency in a brand’s tone! Shinesty is one of my favorite brands out there, in terms of tone, that is. This brand is supposed to be selling “Outrageous clothing for theme parties, costume parties, and general ridiculousness”. And this translates to their overall brand tone. From copy (“Emails Suck”) to colors (red-on-white) and design (simple, they cause no more fuss than their costumes do), this brand is here for the simple web form design and allows copy to do all the work. Are there contrasting colors? Yes. Is there simplicity in the message and value? Yes. Is there a clear (albeit humorous) explanation of what the subscriber should expect? Yes. Good form #5: Instapage (Source) Simple, no-fuss, minimal friction, what more could you possibly ask from your web form? It’s all there. Everything you need. It answers the prospect’s “Why”s, there are actionable verbs that push the subscriber to the right direction, it even has a reassuring message of quality content only. What is more, it’s got a minimalist type of design, large typography and a blue-on-white CTA button that pops. Oh, and the in-field label as well. What’s not to like? All in all... Web form design is something that can be as simple as our brand new feature makes it out to be (which is true, go ahead and try it out) or as complicated as those haters claim it is. But really, brilliant web form design-and online forms in general-is something all businesses need, and yours is no exception. Use them correctly and you’ll get more subscribers and, eventually, more conversion that will make your revenue reach the sky! --- ### EasyJet Transformed Email Personalization by Seeing Memories not Data > The aviation giant was not always that, not until email personalization came into the picture and transformed the game once and for all. - Published: 2020-01-02 - Modified: 2025-01-07 - URL: https://moosend.com/blog/easy-jet-email-personalization-case-study/ - Categories: Email Marketing, Examples - Tags: Email Marketing EasyJet has become, after 25 years in the airline business, something more than just an airline-now a household name, the brand used a little more than just offers: Email personalization was what helped the brand spread its wings! The aviation industry was an industry that offered a “luxury product”. In other words, something with too high a cost. Its revolutionary business model showcased how an aviation company can offer low-cost options to travelers. Moreover, it showcased exactly how it can sell those options, both via the Internet and on the phone. But what was the deal with their marketing tactics? (Source) You don’t get to be a household name just by being great at what you offer... You need to craft great stories to boot. And EasyJet found a great way to make use of that universal demand, through email personalization. The Challenge The purpose of the company since its launch in 1995 was very challenging. EasyJet wanted to dominate a very pressing area, that of aviation. And their way to the top went by fulfilling the very specific demand for making air travel accessible and affordable. In 2010, EasyJet decided to become something more than a low-cost aviation company. In the relatively new-at that time-era of personalization, EasyJet’s purpose was to become a truly customer-centric brand. But how would that happen? How would EasyJet not fall into the trap of patting itself on the back and congratulating itself? How could it acknowledge the fact that, in all fairness, its customers were the most important force behind the business? And more importantly: How would EasyJet create a unanimous experience that would appeal to all customers, regardless of their cultural background? The Solution Data. This was the one thing that made all the difference. In 2015 and for the 20 years since its “launch”, EasyJet came up with the following idea: "How 20 Years Has Flown". The experiences of the customers were the glue that made them and EasyJet stick together. Those experiences were perfectly described by data. And that data was the key to unlocking one of the most wonderful examples of personalization. The main idea for that campaign was to showcase the course of each individual customer with the aviation company, in the 20 years since it first launched. The aim of this action was to bring customers to the forefront. The real challenge was to leverage data to craft an email that wouldn’t just showcase the user’s travel history. The true need was for the email to tell a story that would be well-crafted, well-thought-of and would cause an emotional response that would be just right, without being too obvious. Now, how would EasyJet craft a storytelling email as elaborate as that without looking fake or too much? EasyJet’s data scientists and marketing team had to dive deep into the pool of data, figure out the patterns that emerged and then find a way to create a personalized, tailor-made email that would look and feel unique. Nowadays, this wouldn’t feel challenging at all, courtesy of email marketing and marketing automation platforms like Moosend, where its next-level AI can create that kind of result, hassle-free. But four years ago, this was a real challenge. Amidst customers that had gone on only one trip with EasyJet, frequent flyers and people that had traveled with the company just a month before that email was meant to be sent, the brand needed to create a story. A story that would have staple brand pillars while adapting to such a different crowd That would be easy to translate and adjust to different languages and appeal to different cultures and backgrounds. And, in the end, that would make people engage with the brand and encourage them to think about and go over their next trip, helping EasyJet dominate the field once more. So, here’s how they managed to adapt and overcome: Each email showcased the customer’s history: (Source) (These are two different emails of two different individuals) What they used is something all brands love to use now. From Instagram marketing to email marketing, most platforms offer this option (Moosend’s on the list, of course): a countdown for upcoming trips and holidays, a reminder of the days that had passed since their last journey and suggestions of similar destinations they hadn’t traveled to with EasyJet The data of other customers with similar travel behavior was what helped make the estimate. A key factor that played a major role was eliminating the destinations that had no direct route from the airport each recipient most frequently traveled from. And boom! Email personalization-or hyper-personalization: But using clever copy and imagery wasn’t the only element that ensured success. EasyJet delved a bit deeper and showed travelers what their journeys really were, in numbers: the number of miles they’d traveled, and the number of times they’d picked a window seat. The content itself included a massive amount of variables, a lot of code and the end result was more than 12 million unique emails for that “Thank you for your trust” campaign. The Results Since this was no average newsletter, it saw more open and click-through rates than the average EasyJet newsletters. In fact, the company saw this staggering increase: “more than 100% higher open and 25% higher click-through rate”. But since this email’s main point was to drive engagement... What about it? The campaign was dubbed a success within minutes. Hundreds of eager recipients shared their email story on social media platforms and more than half of them claimed to “love” it, making this word the keyword of this successful, hyper-personalized campaign. It was the campaign that proved the undoubted fact: That personalization is the key to engagement and engagement is what drives success in brand awareness, transactions and everything in between. And here are some rough numbers that prove the power of personalization: 7. 5% of the recipients made a booking, 30 days after they received their “story”. This campaign was 14 times more effective in provoking a certain emotional response than previous promotional campaigns. In Switzerland, EasyJet saw a 30% increase in conversion. The Upshot Four years after that campaign, we can surely say that hyper-personalization like that is not difficult to happen anymore, especially if you’re using an email marketing and automation platform like Moosend. Moosend’s next-level personalization gives you the opportunity to make spot-on recommendations and use triggers to send out just the right thing at just the right time. Just take a look at that: Moosend’s shiny and easy as pie editor offers senders the opportunity to segment and personalize with pretty much everything-including the countdown timer I mentioned before. Or even the lesser-known personalization tactic that is bound to make you shine: Weather-based emails for you and yours, to make your campaigns look like this: Register for a free account and try it for yourself, shiny editor and freakishly good and easy automation and all, if you want to make sure you can do it like EasyJet. But let’s recap: EasyJet’s campaign leveraged the power of hyper-personalization and here’s what happened to the popular aviation company: EasyJet became a staple for many customers by using powerful storytelling made by the travelers themselves and not by something they could just “relate to”. The brand managed to get an emotional response by crafting an anniversary email using user data. It maximized its revenue and proved the link between personalization and conversion. Its original, customer-centric idea was a success: Traveling is for all people and should be an experience and not a luxury item. Takeaway All in all, it would’ve been super-easy to just craft a boring anniversary email that would just offer a discount to “celebrate”, but would that have been worth it? No, definitely not. Would that have been engaging, emotional and effective in driving that many sales? Again, the answer is no. But with the proper copy and visuals and the right data, a standard email like that one, can definitely be something worth mentioning and remembering. --- ### How Casper Marketing Saved a Sleepy Industry [With Landing Pages] > Read an in-depth analysis of Casper marketing and how the mattress company increased their click-through-rates with ecommerce landing pages - Published: 2019-12-23 - Modified: 2025-01-07 - URL: https://moosend.com/blog/casper-landing-pages-case-study/ - Categories: Examples, Landing Pages - Tags: Case Study, Landing Pages - Levels: Beginner, Intermediate Are you in awe of how Casper marketing is taking over your dreams? Well, dear reader, I have a confession to make. You are not alone. I am deeply in love with Casper. Yes, the leaders in the mattress industry. The only other time I’ve actually fallen in love with a sleep vehicle was back when I was 7, watching Kelly LeBrock lie on a water bed. I still want a water bed for that matter. Soooo, back to Casper. I don’t know what it is with their brand that makes me feel like one mattress in my bed and my whole life would change, but I can’t help craving after a blue-white striped rectangular box to arrive at my door. But then again, I’m not the only one, I guess. Casper is one of the most popular and marketable bed-in-a-box companies. Because Casper marketing with it’s fresh approach toward both content and commerce has catapulted its brand forward. Being in the industry since 2014, they have managed to turn themselves into a major force in the mattress space and disrupt the market. How? With the help of an amazing concept translated into a bunch of amazing landing pages. The Challenge This is an e world. According to Statista, it was estimated that there would be 1. 92 billion global digital buyers in 2019. It doesn’t take effort to understand that if you want to make it as a retailer you need to market your products online. Chances are, marketers out there already knew this little secret back in 2014. But they just couldn’t get their heads around this brainteaser. Because it’s only normal that when if you want to buy a mattress you just walk into a mattress store and lie on it. I mean, who would ever think about developing an exclusively eCommerce mattress business? On the other hand, though, does it really make sense to buy a mattress that you’re going to spend a third of your life on after trying it for a few minutes? Did you just say no? We have a winner ladies and gents! The Solution This is where Casper comes in, bringing the coolest, risk-free idea. Deliver the mattress directly to customers’ doors and let them try their mattress out for themselves for 100 days. And if they are not satisfied with it they can return it for free and get a full refund. Genius, right? Only, how do you garner trust and build the necessary authority to position your brand as an expert in your field? With good marketing. Source Basically, Casper is proof that even the craziest idea can be transformed into a landing page that drives success and sales. Even if you are not a designer. Or have no coding skills for that matter. Creating a landing page today is both essential and simple. Moosend landing pages, for example, make it a child’s play to make your marketing dreams come true. Actually, it IS a child’s play since all you got to do is move around any element you want to add on your landing page with the art of drag & drop. Just like the building blocks we used to play with back in the day. Give it a go! But not now. Now you can sleep on it. Because we’re talking about the Casper marketing success. Where were we? Ah, yes! Blind as a bat as I may be without my glasses, I could still make out a Casper landing page in the dark. Because they are unique. They jump out, both aesthetic and copy wise and have established their very own style. Source Clear, concise, bullet-point copy that makes it easy to read and lists the benefits, strong headlines, high-quality, homey-feel images, testimonials both by big brands and customers and a CTA button you can’t miss. It doesn’t take ground-breaking design to push a landing page to the next level. All it takes is a clear look that will communicate the brand’s central value position with a number of powerful elements. The Results What happened was this: in only 5 years, Casper managed to disrupt a $15 billion mattress industry and go from an unknown startup to a household name. It has grown from a handful of employees to more than 300 in offices in the US, UK, Germany, and Canada. And its product line has expanded from one product to various mattresses, sheets, pillows, and other accessories. Yes, they even make dog beds and yes, I want one of these too. Among others, they sell their products on Amazon and Target and they have also opened more than 20 brick-and-mortar stores. Their sales last year topped $400 million. Today, the company is valued at $750 million and serves more than 1 million customers in 8 countries. The Upshot And here we are. The “online mattress shopping” code is finally cracked and there’s a handful of similar companies out there today to prove it. Casper marketing actually disrupted the sleep industry and gained a strong, and profitable, reputation, leading the way for sweet eCommerce dreams to come true. And part of its success it owes to its unique landing pages. They knew the mattress industry was terrible. And they knew that a brand, in order to be successful today, must sell not products but a lifestyle. And decided to breathe life into Casper through instantly recognizable advertisements and a clearly-defined brand voice. Wrap Up I knew it. I was sure that by the end of this Casper marketing case study you'd be impatient to create your very own landing page. That's why Moosend is here! Just like Casper marketing, your marketing can make the difference too, by creating unique landing pages. We even got some crazy good-looking templates for you! This is not a drill Get down to business. And tell me how it goes! --- ### TikTok Marketing: A Marketer’s Roadmap > TikTok marketing is growing extremely popular. Read how can your business benefit, how to use the platform and why you should start now. - Published: 2019-12-16 - Modified: 2024-12-26 - URL: https://moosend.com/blog/tik-tok-marketing-for-business/ - Categories: Social Media - Tags: Social Media Could TikTok marketing be your next best friend? Hmmm, let's see. A few months ago, The New York Times posted an article with the title “How TikTok is rewriting the world”. The byline read: “TikTok will change the way your social media works — even if you’re avoiding it. ” You bet! With the app being the third most downloaded in 2019 with 188 million new users, and having more monthly users than Twitter or Snapchat, TikTok marketing sure deserves your attention. Besides, you don’t need me to remind you how late you were to believe that Instagram is an actual business tool, do you? What is TikTok Imagine if Snapchat, Spotify, Vine, and Instagram had a baby. This would be TikTok! TikTok is a creative social platform that encourages users to upload short videos. Most of them are usually up to 15-seconds long, although there is also the option to create and share 60-second ones too. What really makes the app so unique and popular is the ability to apply to your creation a wide selection of compelling music tracks, and a set of filters and effects. TikTok staff describes it as a collaborative space where it’s easier to go viral than on any other platform. Just like Instagram and Snapchat, TikTok’s video format is vertical. This way, posts take up the majority of your device’s screen. This creates a very engaging and immersive user experience and gives you a good reason to explore TikTok marketing! A brief history lesson TikTok is the global version of a social media app released in 2016 in China, named Douyin. The platform was created by the now-famous Chinese Internet technology company ByteDance. It is an AI media company that has recently been valued as the No1 Unicorn company. Source But TikTok wasn’t always TikTok. It was initially created in 2014 with the name Musical. ly. Does that ring a bell to you? Musical. ly was an app where people would upload lip-synch videos. Most probably you too had it on your phone but never used it much. And then, in 2018, ByteDance came and acquired Musical. ly which merged with its own lip-synching app, known as Douyin. The Douyin app was initially launched in 2016 and, while it uses the same app platform as TikTok, it operates on a different network in order to comply with Chinese censorship laws. By September 2018, TikTok had surpassed Facebook, Instagram, YouTube, and SnapChat in monthly installs, with more than one billion downloads. ByteDance was founded by Yiming Zhang in 2012 and, as announced on its site, the company’s vision is to: help users explore and discover the world’s creativity, knowledge and moments that matter in everyday life while empowering everyone to be a creator directly from their smartphones. And the good news is that TikTok will most probably keep expanding. Fabian Bern, the head of a marketing company that works closely with Douyin influencers says: “People sat TikTok will run out of money, that it’s going to end up like Vine. But TikTok has one of the biggest companies in China behind them. Byte Dance is way ahead of everyone else already, in terms of the way they use A. I. They know everything about a person. They can give that person everything they want. ” So who uses TikTok? You’ve probably heard of TikTok only because you are a marketer, right? No worries, same here. Because, as much as it may sadden me, I’m far from claiming myself as a member of the Generation Z club. It’s true, TikTok is a head-scratcher for older generations and a miracle for the teens of the world. In fact, 41% of the platform’s users are aged between 16 and 24. What’s interesting though is that, when the platform first launched, over 50% of its users were under 24. And those early users appear to have stayed with the platform as they have aged. Meaning that the average age of the app’s users is gradually creeping upwards. And while TikTok is still overwhelmingly popular among teens, the number of adult users keeps growing too. Source In 2017, there were around 2. 6 million adult users in the US. 12 months later, adults were almost tripled, reaching a staggering 7. 2 million. In a year, the number of US adult users grew 5. 5, reaching today 14. 300 million. And my guess is that this number will only keep growing. Does TikTok marketing sound tempting to you now? But in case you’re wondering, nothing in the world of social media is pure luck. On the contrary, social media’s success exclusively depends on its’ users goodwill and it becomes what we make of it. Talking in riddles here, am I? Well, not quite. Take a look at this video of Jimmy Fallon at The Tonight Show back in 2018. It’s not hard to realize that this video was one of the main contributing factors of TikTok’s sudden rise in popularity. People love Jimmy Fallon and people love challenges too. So when the beloved host encouraged viewers to take part in a series of TikTok challenges, naturally, the app experiences a huge spike in engagement and downloads. And don’t think that TikTok is just for the United State’s pleasure. The app currently counts around 500 million active users worldwide, with the 150 of them being in China. TikTok seems to be especially popular in Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. Today, TikTok is now available in 155 countries and 75 languages. How to use TikTok TikTok is very easy to use, whether you want to just kill some time or post your own videos. The login process is pretty simple since you can create an account either with your phone number or through Facebook, Twitter or Gmail. Once you’re down, the fun begins! You don’t need to “follow” anyone in order to start watching videos. They just show up on your front screen and you swipe up for the next and the next and the next! Another great thing with TikTok is that you have everything on one screen so you can like, follow, share and comment while the video is playing. Creating and uploading a cool video is a child’s play - even if you’re a 31-year-old lady like me. And I must admit that for the purposes of this blog post I had a lot of fun while getting to know the app. Maybe a little too much. Sorry boss. So, back to work. For creating your first TikTok marketing video just tap the + icon at the bottom of your screen. Select a soundtrack for your video by clicking the Pick a sound text on the top. It will take you to a library with all kinds of songs and sounds to embellish your video. After shooting your video you can also add all kinds of effects, stickers, and emojis to make it even more unique. When you’re done, tap the pink checkmark to go to the preview and editing page. Hit next and that’s it! Your amazing creation is now out there for the world to admire! To be honest, TikTok is a tool with endless possibilities. And to cover all that I’d need permission for a new blog post and many working hours on TikTok myself. #nothappening So I advise you to tap on this goldmine of an app by watching A LOT of videos within TikTok and also help yourself to a few good tutorials. This is a good place to start. Why Is TikTok so popular In the first quarter of 2019, TikTok was the most downloaded app on the Apple App Store with 33 million downloads. The app strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger. Not bad, right? So, what exactly is the secret behind this app that youngsters can’t seem to get enough of? 1. Users just wanna have fun To start off, it’s no mere coincidence that TikTok is so popular among the young generation. It was designed this way! Right now TikTok feels like the most fun app out there. Like their page informs us: “TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy”. When starting, the app creators decided to choose under 18 as their target audience and, having specified this they came to understand the habits and preferences of this age group. TikTok allows its users to express themselves in a modern, creative way, be it singing, dancing, or doing some form of comedy. The good news for you, dear marketer, is that not only teenagers need fun. Everyone does! That’s why the app’s audience is expanding, and that’s why it’s becoming the best platform to advertise your brand now. 2. One notification is never enough All social media platforms face the same problem: “how do we get people to engage? ”. Well, TikTok seems to have found the answer. And it lies in notifications. What they do is bombard users with them, tell them what to do and generally take them by the hand so they use the app. While it might be annoying, and trust me, turning them off is not that easy, it seems to be working. More points for TikTok! 3. Ready to serve Another reason TikTok is so refreshing is that it doesn’t play with the same rules as Facebook or Instagram. As I’ve mentioned before, you don’t need to follow users to be able to view content. You get immediate content recommendations which of course with time improve. Thanks, technology! The app is built around hashtags and, most importantly, challenges. Which takes us to number 4. An app for you and me Instagram is all about lifestyle and perfection. For a story, you need to create the perfect environment, visit the most Instagrammable cafes and put on your makeup. *yawns* But TikTok’s challenges are for everyone. The app encourages videos of all kinds and urges users to create their own content. On TikTok you will see videos of teenagers, 30-somethings, your mom, your boss, and even your grandpa. And they can all be discovered. 5 minutes of fame anyone? TikTok Unique Features I'm not a huge fan of social media. So trust me on this one. TikTok can make you spend hours in it, and this fact heavily relies on its features. With numerous options, the app gives users the ability to create unique and interesting content without requiring any special skills. And while it's not a professional video editing app, it gives you the power to create extremely creative and engaging content. Let's take a look at its features. 1. All things vertical People naturally hold their phones vertically. So it’s no surprise that vertical video is on the rise. And while other social media still believe they can force users to film in landscape mode without being annoyed, TikTok is all about optimizing the viewing experience to the max. By embracing the vertical format, there’s also an important psychological benefit. Without having to flip their phones, users connect with the creator easier and can engage with reactions and comments in a way that’s natural to them. 2. Their video is your video Speaking of engagement, another reason to love TikTok is because it’s the naughty social media of the lot. Discovering and “liking” a great video was never enough, and with TikTok not only you can share it in a jiffy but download it to your smartphone too. Instantly! 3. Let there be music No idea why this feature is third on this list since it’s probably their most important one. Because no other social media app allows users to add music to their videos! This feature gives TikTok a serious advantage for short video creation, but it doesn’t stop there. On top of that, TikTok provides users with a diverse choice of music and sounds that satisfy every creative need. 4. Make it yours And it only gets better! How many times do you watch a video with a song you like and you want to use the song for your video as well? Well, with TikTok you can! With a couple of taps, you can choose the song playing in someone else’s video and put it in your video. 5. Double fun With TikTok a dream came true: collab videos! The popular feature is called “Duet” and it lets users occupy a split-screen with a friend, their clone or even a celebrity. It’s a function that adds variety to the user’s feed, opens up more possibilities for creativity and helps them gain more followers. 6. The wow factors I know, I know. All apps today have their own set of special effects and filters. However, TikTok takes the cake for this one. It will only take you a few videos to understand why and be amazed by the endless possibilities this application offers to creators out there. Packed with cool features, TikTok has the most exciting and easy-to-use editor in the market. 7. You know you like this Now, this is the secret to TikTok marketing success. A secret that has slowly become a kind of urban legend. While it remains an uncracked code, the important thing here is that the app’s developed algorithms serve users with top-notch content recommendations. Not only does is create a playlist based on the user's internet behavior but it also includes popular and trending videos that you might not see, to ensure you know what’s new on the platform. 8. Every day is creation day Challenges are one of TikTok’s main attractions. And an evil way to keep their audience engaged. Helping users to keep creating without having to break their heads for a new idea, the app came up with the brilliant idea of the daily challenge system. There are the #dancingclothes challenge and the #haribochallenge with more than 43 M views. (You gotta love this one) The #faketravel with more than 163 M view and the recently added #chairchallenge that is currently taking the internet by storm. It involves a chair. Which you have to lift while in a 90-degree angle. We live in strange times. Users create their own challenges as well, by naming them after themselves, while lately sponsors have been getting in on the act by creating their own branded challenges. 9. Hot right now Hashtags are an integral part of the app’s features. You don’t have to do much in order to discover what’s trending on TikTok at the moment and follow the trend. On the Discover page, you’ll find them all waiting for you to explore them. And the best part is that they come with the number of views next to them so you really know what’s trending. Do you need TikTok marketing? It may be because it’s versatile. Or maybe because it’s too early to say so. But, for the time being, no one can say whether TikTok is for business or not. The most important thing to note is that deciding whether TikTok marketing is for you largely depends on your company’s industry and your target audience. If you’re looking to reach young people and Generation Z, then the network might be a catch for you, since few brands are using it to increase engagement at the moment and there are more chances for you to get noticed. Besides, TikTok is the most viral app right now and viral videos are THE best content strategy today. It sounds like the perfect platform for viral campaigns to me! So if your company team is highly creative and understands the Internet culture, go for it! Advertising on TikTok Seeing its popularity growth, in February 2019, the TikTok team announced that they are bringing ads to the platform and officially stepped on the ad space in April. So, if you have decided to get serious with your TikTok marketing campaigns, TikTok Ads are for you. To start, you will first have to create a TikTok Ads account. The process is very simple, and once you’re done you’re notified that the company will contact you within 5 working days. Be patient! After signing up you’ll be given an ad dashboard in which you can create new ads and keep track of your existing ones. When creating a new campaign you get to set a few things. Ad positions and targets Ad budget Schedule Ad pacing Campaign goal The coolest part is that TikTok helps users run their campaigns with an in-app tool, the TikTok Video Creation Kit. This tool provides video and image templates to customize your ads. It also provides over 300 free background music templates to make your campaigns more unique. Awww! TikTok Marketing: Types of ads There are 3 popular types of ads to create on TikTok: 1. In-feed native ads If Instagram stories are your thing, then In-feed native ads are made for you! They can be 5 to 15-second-long video ads, which show up on the “For you” page and have multiple design option. They are skippable ads. On them, you can add website links and call-to-actions, like “order now” buttons or app downloads. 2. Brand takeover ads Brand takeover ads are full-screen ads displayed when the user first opens TikTok. They are 3 to 5-second images or GIFs and can be linked to your brand’s landing page or Hashtag Challenge within the app. They are exclusive to different categories each day-hence only one brand can take up a particular category per day. 3. Hashtag challenge ads In this type of ad, the user sees a banner that will take them to the page of instructions and rules of the featuring challenge. The banner is put up on the discover page and depends on user content. While, as a brand, you can offer your own hashtag challenge, it’s best to sponsor TikTok’s challenges for more chances to go viral. This means that your challenge will be placed on the discovery page for six days, providing the opportunity for maximum reach and engagement. How to promote your brand with TikTok marketing Ads are not the only way to promote your brand on TikTok. You can also choose one of the methods below: 1. User-generated content User-generated content (UGC) has always been a huge asset to content marketers. And now it’s hotter than ever. In fact, 85% of consumers find UGC more influential than brand photos or videos. The ultimate expression of user engagement, UGC is not only cool but free too. 2. Influencer marketing TikTok marketing is perfect for influencers and the platform already has quite a few popular users with a big audience. Before choosing the influencer you want to partner with, do your research: Is their content and interest in line with your brand? Do they have many fans? Are their fans your target audience? Brands that nail TikTok marketing Burberry British humor anyone? Major fashion house Burberry decided to step up their game by joining TikTok and launching a hashtag challenge called #TBChallenge to celebrate their new collection. The challenge invited users to recreate the new Thomas Burberry Monogram motif with their hands, in return for unlocking a new lens. According to Business of Fashion, the challenge generated 30. 000 videos and 57 million views. Hero Cosmetics Hero Cosmetics, the acne patch magician, is a digitally native brand. And as such, they relied on TikTok for their campaigns. As a result, they outperformed the company’s results on Instagram. For their campaign “Get ready with me” they created the hashtag #schoolsurvivalkit where 20 creators shared videos of their morning routine, including the brand’s Mighty Patch product. Hero Cosmetics found out that the campaign was a lot more cost-effective than Instagram Stories and showed a 12% engagement rate, compared to 4. 5% for Instagram. Chipotle Chipotle is one of the top brands on TikTok. To celebrate Avocado Day, the food chain launched the #GuacDance challenge, which urged guacamole lovers to show off dance moves dedicated to avocados. The videos feature children’s musician Dr. Jean’s “Guacamole Song” which went viral on social media. To promote their campaign with TikTok marketing, Chipotle partnered with YouTubers Brent Rivera and Loren Gray. The brand reported record results, receiving 250. 000 video submissions during a six-day run. The Washington Post The American daily newspaper launched its account in May and has been a major name on TikTok since. Its goal is to build trust with the app’s young viewers and make them familiar with the Post’s newsroom. They post funny, engaging videos that so far have generated over 309 K followers while Dave Jorgeson, who runs the Washington Post’s TikTok, says he’s hoping to eventually use the platform to distribute videos that will inform and entertain at the same time The clock is ticking Yes, TikTok is still very new to the market and many top brands haven’t even thought of using it yet. But its growing influence is undeniable. Apparently there's something very cool and refreshing about this app, and you know how fast these days trends take over and become the next best marketing tool. And as a marketer, it's important to stay abreast of emerging trends and learning how to use this valuable platform might prove a brilliant move for your business. So what are you waiting for? Succumb to the charms of yet another social media platform and take your fans to a unique branded TikTok trip. Using TikTok for your business already? I would love to hear how it works for you so far! --- ### Landing Page Trends To Get Your Inspo Running In 2025 > End your quest to find the most importand landing page trends for 2023. We've got them all gathered in a blog post that'll make you a pro! - Published: 2019-11-25 - Modified: 2025-01-27 - URL: https://moosend.com/blog/landing-page-trends/ - Categories: Landing Pages - Tags: Landing Pages - Levels: Beginner Hello hello everyone and welcome to another episode of our landing page series, hint it's about: landing pages trends! So far we’ve shown you how to create a landing page, what landing page optimization for lead generation can do, we even created a list to help you pick the landing page builder that better suits your needs. But there is something missing... You need some landing page inspiration and you know it as much as we do... So may I present to you... . the landing page trends you need to know! If you feel that you only need some don'ts, grab them by clicking on the box on your right. Let Me Remind You What a landing page is, for starters: A landing page, unlike the home page, is a page that has been designed for a prospect to land on. This means that a prospect can press on a CTA button in an email, an ad, anything at all, and end up on the landing page. Now, a landing page’s goal is to convert, whether it means that you want it to generate more leads or sell something effectively. So, what is the very first, very basic thing you’re gonna want to remember? That a landing page doesn’t need more information than what it’s supposed to have. If you want it to convert, you can’t use more than “Hey, here’s us, here’s our product, here’s what you need to do to get it, now CTA! ” In other words, you don’t need all the information or a link here and a link there. You only need to provide your prospects with a way out to make sure they won’t feel trapped and all the info they need, in order for them to take the action you want them to take. Nothing more, nothing less. Like so: (Source) So, are we good? Are we clear on what a landing page is and what it needs to look like, on the most basic perspective? Alright, let’s see what you need to do to design a successful, ultra-pretty landing page, complete with landing page examples to get you going! Before You Begin Design and trends are fine and well but are they enough to bring more conversion all on their own? As much as I hate to admit it, the answer is no. Mainly because you can’t put all your hopes and dreams into trendy designs when it comes to creating the best landing page. You’ll have to do some things before that. And here they are: 1. Study your audience You’ve got all the data. You’ve got all the information. You can really dive deep and find out what your audience loves and what they love to hate. And then, you can make your buyer personas. And if you use AI like we can get you to do, then you’re in for a treat: You’ll be able to create personas that will be so real and so accurate, nobody will know how to beat you. If you’re selling mattresses, for example, you can’t appeal to small children. Here: (Source) And you can’t appeal to people that don’t like comfort or don’t need a good night’s sleep, either. 2. Study your goals You can’t go anywhere without actionable goals. In fact, your goals are a crucial point and will help you design your landing page down the line. What is it that you need? More sign-ups? Make your form small and simple with no evident friction. More buyers? Make your form enticing enough but make it showcase real actual value. This will help you determine your CTA, your form’s look, feel, even its length and the information you’re going to ask from your prospects. 3. Match the ad to the page In fact, match anything that made them land on your landing page, to the page itself. You’ll need to show that you’re sending them somewhere useful, somewhere that meets their expectations. That’s why you’ll need your landing page to be aligned-content-wise, copy-wise and otherwise-with whatever comes before that, as this is what will spike interest. Look at that one: I found this one on Facebook and it is a pretty good landing page copy. Also, I loved the video, so I clicked on it and got redirected here: (Source) The copy matches, the colors do so as well and if you’ve watched the video, the visuals do the same thing. The point here is that this landing page not only shows what its ad has promised but also shows me why I need to buy the product. 4. Optimize your landing pages for mobile By making your landing pages mobile-responsive, you’ve got a whole new world of conversion opening up in front of your eyes. The reality is pretty simple here: We all browse social media and we all open emails through our phones and tablets. So, if a prospect bumps into an ad, it will be a real shame to offer them something that just won’t respond when it comes to mobile. And believe me, they won’t remember the name of your brand and won’t look it up when they find themselves in front of a desktop computer later on. For example, this one is one of the best landing pages for real estate software I could find: This was the ad I clicked on. (Source) And this was the fabulous landing page. All from mobile, all responsive, and if I were interested in real estate software, I would’ve created a free account. For sure. Off to the landing page trends Okay, okay, I could’ve gone on and on about what needs to be done before, but you already know that a CTA button needs to pop, that there needs to be some white space to keep the eyes calm and focused, and so on and so forth. You won’t escape me babbling about those, you’ll see later on! But these are not landing page designs or landing page trends. Much like the above tips, these are some staples. So, without further ado... Landing page trends: #1 - Minimal design Overbearing is so so out right now! So, keep everything under the logic “less is more. ” A landing page doesn’t need too many things on it to draw attention. It just needs one simple, geometric and clean design that will be able to convey your message: (Source) Design is not the only reason behind this, of course. While the minimal design is not confusing at all and it’s easy on the eyes, it’s got yet another very clear benefit: Your page will load faster. So, minimal design has everything to do with landing page optimization as well as style, as you’ve only got a couple of seconds to make an impression and you need all the help you can get. In other words: A page that loads fast, converts faster. A page that loads slowly, won’t really convert. At all. And another simple tip: A minimal web page makes your message digestible, pretty easily too. (Source) I don’t think that, by seeing this landing page, I get confused as to what it can do and this makes it one of the best landing pages, in terms of design. Its key selling point is that it just shows a big, bold headline with what it can do and then the CTA button in contrasting colors. Easy and simple and I can understand what’s going on just by looking at the copy. Landing page trends: #2 - Interactive landing page design This one’s straight from the future, as there are not too many brands that use it. Yet. So you heard it here first, remember that. So, let’s see why you need your landing page to look a little like this one: (Source) This is a classic example of an interactive landing page, and here’s the rest of it: I spent quite some time on this landing page, pressing buttons around, even though I really had no reason to be there. Imagine if I’d landed on there on purpose. So, what does this mean about landing page trends? Why should interactivity be landing page inspiration? Remember what I mentioned before: Conversion is the goal of every single landing page and the trends follow the goals of each function and era. Real-life example: Grunge would’ve never existed if the 80s hadn’t been so colorful. So, how will conversion happen if your prospect only finds a static landing page, one of the many that frequent the internet nowadays? And how will a prospect remain enticed if your landing page is too... Well, desktop-y? Especially in an era where the use of mobile devices is reaching desktop use? The answer is: By adding interactivity to your landing page, of course! This kind of landing page design is nothing short of genius, as it’s so much more than you clicking your heart away and scrolling through information. If you take a look at the example above, it’s not like the landing page has something colorful or catchy. It’s plain, simple and true to its point. And it wouldn’t have caught my eye, had it not been interactive. I stayed on this landing page for longer than I intended to, I actually had a back-and-forth with the pieces of information the brand needed me to focus on, and the biggest benefit of all: The amount of time I spent on that landing page will make search engines think that it’s got all the right information that can help the audience grow and thrive. This, in turn, means that you’ll be one step ahead when it comes to landing page SEO, as dwell time is a very important component. Interactivity, all in all, will help your landing page get viral, score you extra engagement points and help your conversion go like this Landing page trends: #3 - Heavy contrast and custom illustration Heavy contrast is one of the best landing page trends, as it’s eye-catching, fun and helps the viewer really see what’s front and center on a landing page. What is more, most pages use gradient colors for their background, keeping things simple but interesting at the same time: (Source) Blue and white contrast beautifully, there is quite a lot of white for me to figure out that this central bit there is where I need to enter my email to sign up, the CTA button contrasts... What more could I possibly need? Oh, I know. A lot of whitespace. A lot of white is what makes headlines and landing page copy pop and explains why the user is there. But this is not the only thing you can utilize to make your landing page design memorable. You also need something custom, something memorable that will be able to showcase all your brand’s about. Like Coca-Cola’s font, for example, which you can’t see used by another brand and not blame that brand for unoriginality. And instead of using a boring and tacky stock photo, use custom illustrations to convey those ideas that would look too plain with a simple, single picture, showing how the thought process can bring people together. Landing page trends: #4 - Navigation bars? Nah-huh. Social proof? Ya-huh A very common design mistake on landing pages of all kinds is the mere existence of the navigation bar. And yes, of course, you need to give them a way out. But a way out to your website would be way better. The more links you add on your landing page, the more ways out you’re offering. And this landing page design won’t benefit you at all, because it only takes one click to get your prospects to opt out and just leave. You need zero navigation links on your landing page. Because too many of them will kill your conversion rate, seeing as you’re distracting your prospect from the actual reason this page exists, with each little link. They’ll just click on an “About” link to see everything they can about your company and then... Boom. They’re gone. Just check what the statistic below has to say about conversion rate optimization on a landing page: (Source) In other words, you’re trying to create a special, one-of-a-kind page that will do one thing and one thing alone: Convert. Navigation links are what Ernie sings about in “Sesame Street”: One of the things that’s not like the others. And it just shouldn’t be there in the first place. Navigation links aren’t made to convert. CTAs are. So, these belong on a landing page. Hint: Just link your homepage somewhere on your landing page and you’ll be fine. I wouldn’t want to not know how to leave, had I landed on there: (Source) So, if the lack of navigation makes your landing page convert more, what is it that makes your landing page trustworthy enough to get your brand noticed? You need kind of a lot of social badges on your landing page. Social badges serve as social proof. And social proof is important. Just as important as clearly showcasing your offer, if I’m honest. (Source) By the way, this is one of the best landing pages on the interwebs. But let’s move on. Social proof is, first and foremost and according to my dear friend Wikipedia: “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. ” Let me simplify this for you. Let’s say that you, as a kid, admired Mel C of the Spice Girls. She was the “Sporty Spice”, the athletic one, the one that always dressed in sweats-or “tracksuits” as the Brits call them. I can bet good money that you began loving sweatpants and sports. For as long as you loved the Spice Girls, at least. This is what social proof is. “If the one that I admire loves X product or behavior, then I should love it”. In the example above: Stanford University gets stats from KlientBoost. Stanford University is a credible source. Therefore, KlientBoost is credible as well. Don’t lose the social proof badges like you’ll lose navigation links. They’re much too important for your conversion: (Source) *Psst, check this out if you’re into eCommerce! * But I saved the best for last... Landing page trends: #5 - Video This is my favorite landing page trend, by far. The best landing page that has ever been created -up to this point- surely has a video on it. Okay, okay I am biased, I know, but hear me out. Video landing pages are those landing pages designed to have a video as a centerpiece. The video will do all the work, allowing you and your team to go easy on copy and image. (Source) You can see what video can do for you and how good it is at raising your conversion up to the heavens with a lot more ease, seeing as there are some things you just need to do when using video in your marketing efforts. What are these things exactly? You already know that your video can’t be too long (Damn you, loading time! ), so you’ll keep it short and sweet. This leads us to our second point. By keeping video content short and sweet, marketers know how to answer the key questions of their audience. Which means that their content is useful and straight to the point. This leads us to the third fact. Videos are SEO optimized straight from the beginning. And look at the results of that practice: (Source) That way, more prospects will bump into your landing page and more people will see it. Make search engines find more value in your content. Make your content go viral. You get the gist, all the cool kids want to do it like that. There’s also another thing, one that goes beyond statistics and technicalities and straight to the content: Videos can be as diverse as your audience. Do you work for a brand that’s kind of like Chandler’s job and nobody can fully and clearly understand what it can do for prospects? Use explainer videos. Do you work for a brand that sells something expensive or refined or even something that people will need but won’t be sure if it’s going to be of benefit? Use customer testimonials. Do you work for a brand that is neither and just wants to leverage the sheer power of video marketing and get prospects to spend 88% more time on your landing page? Replace your hero shot with a video background. Got it? Great? No? Okay, let me recap: The top 4 landing page trends Interactive landing page design Heavy contrast and custom illustration No navigation bars but plenty of social proof Video And now I wanna move on and give you one fine example for each and every landing page trend I mentioned above. Best Landing Page Design Awards Or almost. No, these pages don’t win anything other than my love, admiration, and appreciation. Let me show you the winners first and explain why I loved them so much and why they fit into the categories perfectly, to spark your landing page inspiration and make your next campaign fly! For the interactive landing page trend (Source) Check this fine specimen out! Lacoste’s aim was to help those late buyers find the perfect gift easily and without too much friction. So what did the brand’s marketers do? Well, they created an interactive landing page with one of the cleverest minimal landing page designs. They used a quiz and some gamification as well, and they saw their conversion skyrocket just by entertaining their visitors! For the heavy contrast and custom illustration landing page trend (Source) Magenta on white, on black, on custom illustration, on clear and concise copy with a calculator at the bottom... There is no menu navigation, but there is a strong headline that shows clear benefit, in numbers no less. And an FAQ section. Love it! Could Lyft have used stock photos? Yes. Would that look tacky? Yep. For the no navigation bars but plenty of social proof landing page trend (Source) Well hello there! I managed to find a landing page that combines both elements. Which is harder than I thought it would be, as the “no navigation” tip is not actually common knowledge. Anywhoo, here’s Shopify’s pretty landing page that has no navigation bar-ie no option for the visitor to get distracted and opt out-and includes social proof, what with the names of the companies that use it and a customer testimonial to boot! For the video landing page trend (Source) I honestly couldn’t stop laughing the billionth time I watched that video. Technically, it’s an explainer video, as its main purpose is to make sure consumers understand why they need to invest an amount of money in a company that sells razors. Long story short, the razors sold themselves. The company was happy. Oh, I won’t keep talking about it, just read our case study. Final Tips Before You Go-Go This is not the section to find more landing page trends. Or the place to check the landing page design, even. This is where I’ll make sure that you got the landing page basics in mind because fantastic design is not a be-all-end-all. Your CTA action Make it as short and as sweet as the whole entire landing page. Oh, and make it clear and simple as well. Nobody likes a landing page that doesn’t tell them what to do in a clear way. You don’t want prospects to wonder, you want prospects to convert. Your CTA must make your users react quickly, therefore you need verbs and actionable ones at that. (Source) See there? Sign up-Use-Create. A fantastic trifecta that makes users subconsciously think that they need to take action. And boy oh boy, will they? Yeah. The answer is they will! Showcase value “Now, for only $10 a month you can... ” No. Nu-uh, not like that. You’ll need to show the value of your product. The real value, not just the numbers. Make it simple, make it so that a toddler will say “Hey Mommy, hey Daddy, I want to go on a business trip! ”. Like Airbnb did! (Source) What is the value here? Not Airbnb’s low prices, nor the fact that it offers a flexible and contemporary way of traveling and experiencing places. The value is the happier, more productive team. In other words, the value of anything is not found in the price, but in what the prospect can become, after making a purchase or being somehow involved with your company. Use a Thank You page It’s only polite to say thank you after someone has engaged with your brand in some way. And if this doesn’t do it for you, consider that politeness is the only way to nurture your leads and make them travel further and further down your sales funnel or otherwise. (Source) I was very happy to see a thank you page appear when I signed up for a free account on Airstory. Oh, and that exploding firecracker thingy? It’s a GIF, so you better up your game! This thank you page is beautiful, short and appealing, as it not only uses great copy that can pump up the lead, it uses actionable verbs on the CTA as well and that makes the user want to start using the service immediately. Which means that they won’t forget they signed up in the first place. *Wink* Use clever colors You’ll need colors that contrast, as I mentioned before. You can’t have people opt out because your CTA button’s letters are white on a baby blue button. Just do it like that: (Source) The colors contrast beautifully, but there’s more to it than contrast. Trulia is a real estate website. You check out homes in there. What does that mean? That you need a homely feeling with calming colors and contrast that won’t pop aggressively. Nobody would like a real estate agency that would make them anxious about the house they’d like to check out, they’d opt out before you even knew it. That’s all mah peeps! Oh, wait, I didn’t mention using long-tail keywords, the option of zooming in on products, the need for only one CTA, and some other landing page best practices, but I think you got the final gist and you know exactly what to do now! Just tell me what you loved and what you didn’t love and the kind of landing page design you think makes your landing pages fall right into the trend, in the comment section below. And as per my request, always share the knowledge with your favorite marketer! --- ### Dollar Shave Club: The Landing Page That Took The Razor World By Storm > How and why Dollar Shave Club leveraged video to drive massive growth in a competitive business with their unique landing page strategy. - Published: 2019-11-06 - Modified: 2025-01-07 - URL: https://moosend.com/blog/dollar-shave-club-landing-page-case-study/ - Categories: Examples, Landing Pages - Tags: Case Study, Landing Pages - Levels: Beginner, Intermediate 12. 000 new customers in the first 48 hours! That’s what happened when Dollar Shave Club launched its now-viral revolutionary video back in 2012. *green-eyed glance* The video was part of the landing page and became a hit thanks to its authentic creativity and humorous advertisement. Unfortunately, not every landing video is going to go as viral and effective. But we live in the age of visual media marketing. And a unique video can prove a goldmine for your business. The Challenge In 2018, the global razor market size was valued at $10. 2 billion. And is anticipated to exhibit a compound annual growth rate (CAGR) of 3. 5% from 2019 to 2025. No surprise here. Men’s interest in grooming is rising while consumers are today more concerned about personal hygiene. So you can imagine how big the competition is. Everyone who saves needs new razors regularly. And that sounds perfect enough for any company to start selling. But Dubin faced two problems. The first was that Proctor & Gamble dominated the razor market. The second was that when a man, at their puberty, starts using a certain brand, chances are he will not change. So Dubin had to do something big to get the attention of new customers and help them decide on building a new relationship with their razors. But how? That was the question! The Solution When your product is not something your audience has never seen before, the best way to market it is to give it personality. Michale Dubin, Dollar Shave Club’s founder, can boast a background in improv comedy. So it was only natural to use this “weapon” of his to take a fairly mundane topic -yes, men’s razor blades are not that fun- and turn it into something big. And he created a subscription-based grooming brand that men could identify with. Through a video. Even though I've watched it a million times, it still is so funny and awesome. And to think that it was created for a landing page! Dollar Shave Club gives you a powerful example of how you can make your marketing efforts stand out, even if you don't create something as big as this video. The important thing is... to add a video! A question we get asked a lot is whether you can EASILY add a video on your landing page with Moosend. Have you checked our landing page features yet? Let me be the one to give you the glad tidings. "Easy" is too small a word to describe it! "Easy" is what a designer would call the task of adding a video thanks to his coding skills. But, you don't even need a designer. You are the boss of your landing page! Got a YouTube, Vimeo, or other URL? We've got your back! Just drag and drop the video element anywhere on your design and click on it to add your content. No matter how great your video is though, you should never forget the power of words. Take it from Dollar Shave Club. Right next to its video the landing page also features some text that further describes its service. This helps to further guide visitors to conversion. Back to the video. At first glance, it may appear like the video is a spontaneous, on-the-fly creation made by a bunch of people while having their lunch break. But no. In fact, it was a highly-planned shoot with a targeted script with nothing unnecessary in it. As is the case with every smart and effective marketing video, the Dollar Shave Club’s video only included to-the-point scenes that would offer something to the final result. In a 2015 interview for inc. , Dubin said: “ I know humor is a very powerful device in telling a story. I never thought twice about appearing in the video; I wasn't really going to hire someone else to do that. I didn't necessarily think that I was going to become the spokesman of the company in addition to the CEO. I was just really trying to find a fun, resonant way to tell the story of what our business did and why it existed. We chose YouTube as a platform to spread the word about DSC because, three years ago, YouTube was the only place to go if you wanted any hope of going viral. It was a fantastic way to come out of the gate and raise awareness of our mission. I don't think you could have accomplished that any other way. ” The video cost $4,500 and was funded by Dubin’s savings. It became an instant success by showing off the company, product, and brand in a unique way. As for the video’s most famous line “Our blades are f***ing great”, it has become the company’s unofficial slogan ever since. The Results Did Dubin expect his witty launch video to go viral? I don’t know. What I do know and you should know too is that in the first 48 hours of releasing the video, the company took 12. 000 orders, with their server crashing due to the huge amount of traffic. Whatsmore, Dollar Shave Club cornered 15% of its market share in just four years and became so hot that in 2015 it was acquired by Unilever for $1 billion. The company was now ready to pursue its vision. The Upshot A video might sound like something out of your league. But let me tell you. You don’t have to be a millionaire to create one for your landing page and you certainly don’t need a designer to add it to your landing page. Moosend lets you simply add videos on your landing page with a simple drag and drop move. Go ahead, a trial will convince you. And then you can have a landing page as great as Dollar Shave Club. So what makes their landing page so special? And why are we still talking about a 2012 marketing campaign in 2019? Their success was based on 3 things. 1. They tapped into the goldmine called video marketing. We live in the age of fast information where we prefer watching to reading. So it’s not surprising that using video marketing can significantly boost your page’s performance. In fact, it can improve conversions by 86%, according to Eyeview. 2. They solved an issue. Buying razors can be a terrible, boring experience. It is an actual problem for men and the company solved it effectively and efficiently. Unlike other razors advertisements, it talks to viewers in a relatable voice and resonates with them by highlighting with humor the struggle of buying quality razors at an affordable price. 3. They used the power of storytelling. Strong storytelling is a great way to breathe life into your brand. And in the case of Dollar Shave Club managed to make a landing page go viral and open the floodgates to business sales. The company dared to be different and stood out as a brand with distinct humor, culture, and lifestyle, creating the framework for its witty brand voice it now uses consistently across its channels. Whatsmore, the video proved so powerful because, unlike other usual razors advertisements, it talked to viewers in a relatable voice that connected with its audience. The video today can boast more than 26 million times on YouTube and the company continues to be disruptors in a multi-million dollar industry. Wrap Up Dollar Shave Club could have been just one more drop in the ocean of razor companies. Only they weren’t. Because they chose to catch their audience’s attention with a well-built landing page based on a video authentic and relevant. With the right strategy, developing landing page content that will captivate your visitors can be a piece of cake. All you have to do is listen! Now head over to our Landing Pages and get yourself out there! Oh and let us know if you have some favorite landing page videos! --- ### Landing Page Optimization: From Lead Generation To World Domination For 2025 > How to nail landing page optimization for lead generation: all the information you'll need, plus some tips you just won't help but steal! - Published: 2019-10-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/landing-page-optimization/ - Categories: Landing Pages - Tags: Landing Pages - Levels: Beginner I know, you’re here because there’s something stressing you out. And this something is called “landing page bounce rate. ” You’re looking for a solution, for the best practices, for landing page optimization! It’s only logical... So, if you want to go from optimization, to lead generation, to world domination in just a click or two, keep reading! What Is A Landing Page? A landing page, on the other hand, is more like the welcome mat at the front of your door: You bought it because you loved it and then you got bored of it and changed it. But in marketing terms, it’s a page that has been created for one very specific purpose: to aid a campaign’s conversion. What does that tell us? That a landing page is the page where the prospect lands after clicking on an ad somewhere across the web. (Source) A landing page carries no links to other parts of the website and is centered around one very specific thing: the call to action, or CTA, for short. The design is simple, no-nonsense and the reason it’s there is pretty clear: there is some conversion to be made. Hence the need for landing page optimization. Landing Page vs. Homepage A homepage is the starting point, the “front door” of a website. It’s the page that loads when you visit a website by clicking on the domain name. For example, if you want to visit Moosend’s website, you’ll click on https://moosend. com. Then you’ll find yourself here: You can see that there is a navigation bar at the top, which gives you links that will take you here and there and help you navigate across the website. Some homepages have a search bar, others don’t, and there’s always some information here and there. Now that we got that out of the way, what kind of conversion is there to be made? Is a landing page the same as another landing page? Are there different types of landing pages? What is landing page optimization for lead generation? Landing Pages: The Categories There are two main categories of landing pages, each one designed to serve a different purpose. So, you’ve got your lead generation landing pages and you’ve got your click-through landing pages. Let’s go see what their differences are: 1. Land, Click-Through, Convert! A click-through landing page will appear between two pages and is mainly used in eCommerce. Its function is pretty simple: they’re there to convince people to click “next”. Ie, click through to another page, after having read all the information needed, in order to achieve conversion. In other words... Actually no, let me give you an example: So, you’re happily scrolling Facebook and you click on an ad. And you get redirected to a click-through landing page: (Source) (This is one of my favorite apps of all time, by the way. ) Now, if I click on the CTA, I’ll go here: I saw the ad, I clicked on it, I landed on the landing page that had all the information I need about the product and by clicking the CTA... Voila! I’m on their log-in page and ready to get started. The main point here was not for someone to capture my information (ie, a lead), but to make me convert quickly and without breaking a sweat. So, if you want viewers to make a purchase, register for a free trial or if you need to showcase your product through a demo, this is the landing page to use. 2. Land, Check, Generate! And now we’ve got our lead generation landing page. The reason why we’re here. The answer to all of our prayers. Okay, I’m stopping now! A lead generation landing page is there to generate leads. Basically, lead-gen landing pages are used to collect the users’ data you’ll need further down the line, in order to communicate with them. So, we’re talking about names and email addresses. Let me give you a "for instance". I clicked on this ad here: And got redirected here: (Source) I’ve got a form to fill out with all the information this company needs, in order to reach me further down the line, right? What I’ve also got, is what I’m getting in exchange for these pieces of information. Which, in our case, is a demo and access to a collection of various help videos. By filling out all the data, I give the company the opportunity to check whether I’m a proper lead or not. Hence, generate a lead that they’ll need to nurture, down the line, and, hopefully, sell to. But in order to do that, the landing page will need to have an adjustment or two, leading us to... Landing Page Optimization For Lead Generation I assume that, at this point, there are no further questions as far as the two main types of landing pages are concerned. So, let’s move on to the basic question you’ve got-you know since you came here looking for answers and all. First of all, in order to achieve landing page optimization for lead generation, you’ll need to enhance your elements with one key goal in mind: increase your sign-ups. What do you know? Now, what do we need in all scenarios, in order to know what we’re doing and not waste any time? We use our data Before proceeding with landing page optimization techniques and before designing anything, you’ll need to collect some information first and get on with creating a landing page that will be relevant and appealing to your audience. So, your first question should be: What kind of audience am I targeting with this? For example, Buyer personas will help you make decisions that will be relevant, seeing as you’ll be in the know and you’ll have a clear idea about what you need to optimize, what your freebie should be, even what CTA you’ll need to use and what kind of color combinations will appeal to this audience or the other. Their personality, income, gender, even educational background, and geographical location can be crucial for your optimization endeavors. “And how on Earth am I going to get the kind of data I need, Téa? ” Oh come on, don’t fret. I’ve got a solution to every problem. You’ll need to sit down and brainstorm. Create surveys and share them on your social media pages and include a freebie for that, for God’s sake. Do your research. And always A/B test, my children, always A/B test. Yes, you’ll hate spreadsheets and data after that. Yes, your analysts will want to jump off a cliff. Yes, you’ll have fun when all’s said and done, since your landing page will exceed expectations! Heat it, so you won’t have to quit it One of the best things you can do is to identify potential problems before even creating the landing page, let alone moving on with landing page optimization. Optimize before optimizing, if you will. Consequently, this will give you a competitive edge and you’ll have a lot fewer things to worry about and a lot more energy to invest on figuring out the perfect lead generation formula to achieve landing page optimization for lead generation. But what does heat have to do with it? Well, you can use a heat map-one of the best tools, if I’m allowed that expression. A heat map is one of the many methods of data visualization, and dare I say it works like a charm. It’s mainly a representation of data through colors. Each mouse movement is represented through color. So, you know how many clicks happened here and how many hovers and scrolls there. It should look like that: (Source) The part that looks like someone developed a photograph using all the wrong methods is the section that had the most hovers and clicks. So, if I wanted to place the key details of my landing page somewhere, the top right section of the page would be where I’d do it, in that case. You can also use a scroll map More or less the same thing, but looks like this: (Source) Hot colors are used here to represent the more “popular” parts of a page, whereas the colder colors represent the parts of the page people scrolled past. As you can see, the center of the page is where the action happens, in this experiment. These two methods will help you realize what part of your landing page will entice users. This way, you’ll know exactly what needs to go where, a fact that will help you get one step further and complete a major piece of the puzzle. Imagine combining landing page optimization and heat maps with buyer personas and user surveys... No goals, no reason to have a landing page Before I get on with the actual optimization, I’ll need to make something super clear: You need actual, actionable goals for your landing page to work! And now, you’ll ask: “But Téa, isn’t lead generation my goal? ” This, my friends, is your end goal. What is this landing page supposed to guide users to do? What kind of action does it tell the prospects to take? If it’s signing up for a demo, then this is the only thing it should be prompting the users to do. The same goes for downloading free goodies, subscribing to your email list and so on and so forth. This is important, not only because it will shape your CTA to the fabulous little button it’s supposed to be more on that, but also because your prospect will have one job and one alone. And now, moving on to... Actual Landing Page Optimization 101 And here we are, all ready to talk about the optimization part of the lead-gen landing page itself. The first thing to do would be to use a landing page builder! So, sit back and relax, we’ve got this! Pro Tip: Here's the ultimate guide on how to create a landing page, in case you were wondering! 1. Starting with the headline What would that post be without that fantastic title? Well, nothing. And if you don’t believe me, see what the father of modern advertising had to say about this: (Source) Your headline needs to be clear and compelling, with the benefit showing as clear as day. Why would any prospect waste precious time on reading your body copy just to realize they’re not interested in whatever it is that your landing page is about? Capture their attention-and by extension, the lead-with some first-class headline that will either push the prospect to take a specific action or will play the numbers game. Meaning that you’ll actually use a number to showcase the value of what you’re saying. Of course, the wording of your headline cannot differ in any way, shape or form from the body copy of the landing page. Otherwise, you’ll create an inconsistent tone of voice. And you’ll suffer the consequences: (Source) Another thing to keep in mind: A headline can do a whole lot of things, but being confusing and complicated is not something that will do you any favors. Like, at all. Now imagine a headline being confusing and boring. Well, did this ship sink? I think so. Try and invest in your copy as much as you can You need your prospects to have two basics in mind, after reading just the headline: That you can make them into the best version they can be That they need to take up on what you’re offering because they’re smart The first one is true because people nowadays don’t buy products, they buy solutions to their problems. And the second one is true because an enticing lead magnet always looks simple, straightforward and seems like the smartest choice. (Source) This landing page example is one of the best ones. You can see that we’ve got the numbers upfront at the headline itself. It seems like “saving up to 60%” is a pretty good deal, if I say so myself. Moving on to the elements Lose navigation. Honestly, it’ll be the best decision you made for your lead-gen landing page optimization. Unlike a homepage or a website, lead-gen landing pages, or any landing page in general, don’t need any extra options other than the CTA button that tells them what to do. The only thing you need the visitor to do is to convert. If you don’t believe me, you can read about this amazing case and keep in mind that a landing page’s job is to convert and not distract. You’ve got as little as 8 seconds to make an impression, and by including links on your landing page, you’re pretty much asking for your users to get distracted. How is this going to do you any good? Moreover, a proper landing page supports all of the key elements I’m going to refer to in a minute, without distracting the user. Rather, it makes things fall into place in a way that seems effortless, which leads the user to conversion. Just forget the links to things that won’t convert. But always, always give your users a way out, you don’t want them to feel like a bull in a china shop-ie trapped. In other words, you should do it like these guys: (Source) The CTA button is the only thing that’s linked And if you click on it, you get redirected here: So, you get to the bottom of the page, where you can see all you need to fill out in order to begin your free product tour. But I lied before. There is another link, one that is not visible but is pretty important. The way out I told you about earlier. You should be smart enough to provide one, but without being obvious about it and without making your prospects feel distracted with heavy linking. The last thing to remember when going forth with landing page optimization for lead generation would be that the landing page doesn’t need to be something totally different. This could end up hurting your conversion, as your prospects are more likely to think that your page is a scammy one. It should still look and feel like your actual website, as your brand is what the prospects are interested in-it’s what led them to the landing page in the first place. The “Face” Of Your Lead-Gen And by “face”, I mean the holy trifecta: Images copy form/s 1. Your landing page images need to be paired with your information and your idea, first of all. Here’s why: (Source) Imagine how many conversions you are going to lose if you don’t pay extra attention to pairing your images with your copy and the form itself. If your landing page aims to motivate people, pair it with motivational videos or testimonial videos. If your landing page aims to show discounts and savings, don’t hesitate to showcase value right from the start, in the form of product photos. 2. Paired with the landing page copy you need... But why is this so important? Let me give you an example: You’ve had a busy day, you can’t wait to go home and as you’re waiting for your bus to come, you scroll through social media. And you bump into an ad. And you click on it and get redirected to their (optimized! ) lead-gen landing page. With one eye on the road and one eye on the phone screen, are you likely to actually read the copy in full or just scan through the text and look for important words that make sense to you? This is why landing page optimization requires copy that will be getting straight to the point-otherwise there is a turning back, and it will be your customer pressing the back button. Since the goal of a landing page is to convert-generate leads, in our case-you need copy that does exactly that. So, don’t get too creative with it, not this time. Time is money for you and your prospects, and this means that they can’t really afford to look for the hidden meaning behind what you’ve written. And you can unfold all of your creativity on other pages that need you to be creative. Like the homepage of the website itself. A landing page is there to make your users convert. And this means that everything, all of its elements, should lead to this goal Oh and another thing that will make your users go... Grammar. If we're talking about lading page optimization-or any kind of optimization really-, it’s a crucial thing. I bet you don’t want to look like a spammer or, in the case that you need someone to give you their details, like a total scam. 3. The truth about your landing page forms The less information a prospect needs to give you, the better. This is true for many reasons, the main of which would be saving time, but it’s not limited to that. The more information you need, the more likely it is for the prospect to wonder why they’d need to tell you a whole lot of things about them. You’ll need to know only what your business needs, in order for your lead-gen to produce actual results, with actual qualified leads. Of course, you’ll need the shipping info, if you’re going to ship them a freebie you’ve used as a lead magnet. Of course, you’re going to ask for the size of their business, if it makes sense when it comes to their qualifications, but how useful is the name of their company, let’s say? "But Téa, what does that have to do with landing page optimization? " Lemme clear it up: Privacy, especially in the post-GDPR era, is something that can make or break pretty much any and all marketing efforts. More Specific Tips Like a true 101, the section above needed to cover the basics. But, those tips won’t get you too far, if you don’t use everything you can. And this means that we’ll need some more, in-depth action. There are more things you’ll need to optimize if you want your lead-gen landing page to work. So, stick with me, please! 1. Some CTA action Bet ya anything that you read the landing page copy section and you thought I forgot about the CTA and you were all ready to chuckle, right? Well, think again! The CTA is the most important part in every single case. How could I ever forget? The best CTA’s invoke many quick reactions. How do you do this? Use short, commonly understood, action-oriented words. Like it or not, the vast majority of your online viewers are skimmers and scanners. The simpler the words you use to you present your ask, the more it’s going to resonate with your audience. The more action-oriented your CTA verbs are, the more immediate reactions you’ll provoke. Here are a few examples of conversion stimulating CTA’s, based on your landing page objectives: First of all, your CTA needs to be quick-witted, sharp yet easy to understand. After all, we’re talking about the one button that you need them to notice and click on. I’d also recommend that you use your CTA verb in the headline. You reinforce the action you’re asking your visitor to take, by making your landing page purpose very clear. Just use words that capture attention and prompt prospects to take the desired action Like this: (Source) The “Sign Up” was enough. As it should be. What is more, this landing page showcases the clear-as-day value of signing up, using verbs that prompt action and being clear on the benefit of signing up: Tens of billions of photos and 2 million groups. So, let’s suppose you want to use this photo hosting service. You’ve got a clear benefit and social proof right there: tens of billions of photos are hosted there, so all these users can’t be wrong. But how would you feel if this CTA was the only thing on the page? Why would it kill landing page optimization in that case? Wouldn’t this look weird and ill-timed? Spammy, even? This is why you need to ease people into your CTA action. You can’t just have them convert without having explained things first. So, use what I mentioned before-remember, a heat map, the clever copy, how pretty y’ all are-and make your users actually need to see the CTA, want it even. But for God’s sake, don’t make them look for it! Cause if you do, they’ll just walk away. Use colors that contrast, for your buttons A little white-on-red action never harmed anyone: (Source) Does it pop? Yes. Do you want to click on it? Yes. Does it look fancy? Definitely! This coming to you from Netflix, one of the masters of engagement. Now, moving on to... . 2. Use lead magnets, magnets, magnets You already know what a lead magnet is. But do you know how to use it to nail landing page optimization and grab the leads you want? A valuable lead magnet can increase your lead generation quickly, so long as it’s something that adds value to what you’re saying and can actually make the users into a better version of themselves. The freebie doesn’t need to be costly. In fact, it doesn’t need to be something you have to pay for at all. It just needs to be a free, valuable gift, like an ebook or a list of ideas. Just keep in mind that the freebie needs to be on a par with what kind of data your prospects need to give you. Don’t make them work too hard. Conduct your research, always always check what the competition can offer them and combine that information with the data you’ve already got. This will help you grow a list with referrals as well, seeing as, if your prospects enjoy what you’re giving them for free, they’ll definitely suggest your content to their peers, for a number of reasons. And looking smart for finding that kind of bargain is definitely the first one. 3. That sweet secure feeling Even if you’re the best person on the planet and you’ve built a brand around the notion that you wouldn’t even touch a fly off the wall, you are still a stranger on the internet, asking for user data. Your landing page should convey that people and brands trust you and that the leads should trust you as well. So, let’s see what you can include, in order to show your prospects that you’re the real deal: Trust Badges Ever seen a landing page with a trust badge like Norton Security’s logo? There’s a reason this thing exists, and it’s to show that you are, indeed, a legitimate company and not a scammer who just asks for data to sell around. (Source) So go ahead and do it as Salesforce did it in the example above! Social Proof Testimonials. Reviews. Anything that can show that your company is trustworthy and that people actually enjoy your product, to the point that not giving their email address to you, to get that freebie, will look like the stupid choice. Imagine seeing that kind of review but not taking any action. It would be a huge shame, am I right? The point here is to convince the prospects through social proof, that they needn’t be too protective of their data and that not revealing their email address would be the immature choice in that case. GDPR Compliance and T&C’s GDPR compliance is no joke and it shows right here: (Source) If you’re GDPR-compliant and completely clear and transparent with your Terms and Conditions and prospects can access that straight on, then you’re in for a real treat. Prospects will surely become leads, seeing as you’re giving them all of the reasons to trust you and give you their data, Privacy Policy and all! 4. Be nice What do you do when someone gives you something? Do you take whatever it is that you asked for and just get up and leave? Or do you thank them? I consider a Thank You Page to be essential when it comes to everything, especially with landing page optimization for lead-gen. Your prospects should and need to know that you’re not there for a quick win. Rather, you’re there for the long game, and that’s what will nurture them down the line. And since you needed to go easy on the links before, you can just show more things now, such as additional resources. 5. Above or below the fold? Yes, yes, you need to keep things above the fold. You need your CTA to be there for your prospects when nobody else is. However, there has been all this talk about above and below-the-fold content that it seems silly in 2020 (almost), seeing as there’s a much simpler solution. You see, the above-the-fold mania began in the 90s, when everything was a landing page, seeing as nobody ever scrolled down, for fear of the page freezing and/or totally dying on them. No, we don’t do that anymore With today’s internet connection options though, there is no such fear. The only fear is the prospect’s impatience, which can vary. This is why you need that scroll map I mentioned before. That way, you’ll have all the data you need, straight up and ready for you to use. I mean, who wants to risk losing conversions because they created something with above-the-fold info only and came to the realization that their prospects dropped out because of crummy design? Final Tips Y’ All! If you stuck with me... GET READY FOR SOME LANDING PAGE OPTIMIZATION LAST TIPS! Be clever with the colors you use: Green for wealth, blue for extra knowledge, red for urgency, yellow for fun. Keep CAPTCHA out of the picture, or if you must use it, make it stupid simple In fact, make everything stupid simple Use a timer to utilize the Fear Of Missing Out Test. All. The. Time Change key elements from time to time and use long-tail keywords to make sure you’ll target the correct people Make ads shareable so more people will see them, share them, click on them and, eventually, land on your page and become leads Make sure to provide A’s to these Q’s: Why did I get here? How do I get stuff? Why do you want my info? Awareness, Interest, Desire, Action (AIDA) is not just a sales technique, it’s a tactic to get you everywhere. Use this principle when setting up your landing page. Create a different page for each lead type. You’ll need one for the 20-year-olds, another one for 30-year-olds and a different one for the stay-at-home parents. The End... For Now After all these tips and all this exhausting analysis, I think that you’re more than ready to optimize your landing page for lead generation and turn it into a lead-gen machine! In other words, just use what I told you and leave me a comment with techniques of your own, and you’ll up your lead-gen game in no time, for sure. And now this is buh-bye! Until next time... . --- ### 11 Best Practices for Landing Page Copy With Examples > Want to learn how to create landing page copy that converts? Explore best practices and examples from top brands. - Published: 2019-10-15 - Modified: 2025-04-08 - URL: https://moosend.com/blog/landing-page-copy/ - Categories: Copywriting, Landing Pages - Tags: Landing Pages - Levels: Beginner, Intermediate You’ve been tasked to promote your next business webinar. You sit down with the design team to decide on the essential assets and a landing page cannot be missing from the list. They hand over the design blueprint to you, and now it’s time to start writing. But where do you even begin? Whether you’re a copywriting newbie or a seasoned storyteller, the struggle to craft landing page copy is usually real. Especially when presented with a tight deadline or high conversion rate expectations. Before turning to your AI assistant in a panic for quick copy suggestions or fixes, here’s a step-by-step guide to soothe your concerns and deliver copy that delights—and converts—your audience. Learn how to master landing page copywriting and get prepared for any similar project that comes your way. The Anatomy of a High-Converting Landing Page Let’s explore the key elements of a landing page to understand where your copy will fit. The landing page design and the placement of certain sections can differ based on the campaign goal. Main headline Signup form Call-to-action Image/video Supporting copy Benefits/features Footer Social proof (optional) Check out this infographic to get a better grasp: To save time and resources, most businesses resort to landing page builders with premade templates and use them as blueprints. This is even more helpful for junior copywriters to ensure that valuable information is covered. Check out this landing page template by Moosend to get a better grasp: Get for free Overall, a landing page template with placeholder text and images will help you start visualizing your own page. You can start thinking about extra elements you’d like to include and how to present them more efficiently. But to create a successful landing page, you need to find the right words that will resonate with your target audience. How To Master Your Landing Page Copywriting Imagine that writing landing page copy is like making a cake from scratch. Before serving your delicious treat to your guests, you need to go through three phases: Preparation, execution, and refinement. And each round comes with subtasks. Let’s see: Preparation Phase To write copy that will make potential customers trust and sail with you, you need to do some homework first. 1. Set a clear landing page goal Setting a clear goal for your landing page is your key to success. Think about what you want to achieve—whether it's generating leads, boosting sales, or increasing event registrations. Once you’ve nailed down your goal, ensure that every element on your landing page supports it. This means your headline, body copy, images, and call-to-action (CTA) should all work together. For example, if you're aiming to collect email addresses, your CTA should clearly invite visitors to sign up for your newsletter or download a free resource. Keeping your messaging and design consistent creates a smooth user experience, making it more likely you'll hit your goal. When everything flows together in sync, visitors are more likely to take the action you want them to. 2. Understand your target audience To deliver converting copy, step into your customers’ shoes. What are their daily pain points and what converting will mean for them? Remember, your landing should not focus on what your brand does. Instead, put the reader in the leading role, explaining how your products or services can benefit your target audience and why. Let’s explore this webinar invitation by Canva. You can tell at first glance who this webinar is for, setting clear expectations for attendees. Visitors can check out the agenda of the event in bullet points to decide if it’s suitable for them. The pain points they address are readily visible. Plus, they’ve included information about the speaker to add a more personal touch. His bio acts as a form of social proof. Teachers and school administrators would love to learn from a peer who has experienced similar challenges with them, including how they resolved them. 3. Determine your USP Finding your unique selling proposition is like finding a secret ingredient that will elevate your recipe. Start by asking yourself: What makes your product or service unique? Maybe it's a special feature, exceptional customer service, or a unique approach to solving a problem. Whatever it is, your USP should be evident in your landing page copy. From headlines to benefits and features, share what differentiates you from competitors. For example, if your USP is that your product is eco-friendly, make sure to highlight how it benefits the environment and why that's important. Keep in mind that visitors will need evidence to trust you. To write effective landing page copy, complement your value proposition with stats or customer testimonials that prove your points. Check out this example by CXL. The value proposition is right there, with a description of what this newsletter is about and how many people already trust it. Execution Phase And now that the basic ingredients and cookware are in place, let the writing begin: 4. Match with the traffic source People can “land” on those pages through multiple sources, such as a pop-up form on your homepage or a Google search. Create a consistent experience by using similar messaging that will reflect the visitors’ goals to avoid confusing your readers, or worse, sending them away. Think of the intent a visitor has before arriving at the landing page and the stage they’re in throughout the customer journey. For example, people who’ve found your event landing page via an email marketing campaign are probably already familiar with your brand and closer to conversion. But what happens to people who land on it after visiting your website for the first time? They’re probably at the awareness stage, so you’ll need to share more information with them down the road to convert them. 5. Write clear and compelling headlines Do all people who come across a landing page intend to read it carefully? Considering today’s hectic paces, probably not. That’s why your headline should convey your value proposition straightaway. What should a landing page headline include to be attention-grabbing? Addressing the customers’ pain points in one single sentence, combined with the benefits of your product, can work miracles. To discover your customers’ bigger concerns and wishes, you need to walk their walk, and most importantly, talk their talk. Sourcing data from customer surveys, interviews, social media conversations and customer support data can help you out. For example, here’s the headline of one of Unmind’s services with a powerful impact: As for the subheadings, they should be straightforward and reflective of the content they serve. For example, if you include customer reviews, you can add the title “Why our customers like us” to attract readers’ attention. Overall, think of your headlines as the skeleton of your page. They help readers navigate the page fast and find what interests them the most. And when promoting a time-sensitive action, such as a webinar or even a flash sale, adding a sense of urgency with words such as “limited-time" or "early access" to yield better results. 6. Use persuasive, supporting copy While the headline is destined to steal the show, your landing page body will give readers the context they’ll need to complete the desired action. Enhance each section with clear and persuasive copy to provide more information about your product or service. Instead of focusing on your brand’s assets and features, focus on the benefits customers will reap to boost your conversion rates. Use action-oriented and personalized language to motivate them. For example, adding “you” or “your” helps readers connect with you more instantly. Check out this example by WordStream. The copy is complementary to each section, focusing on actions clients can take with the tool to refine their digital marketing efforts: If you’re unsure about the efficiency of your copywriting, you can also work along with an AI tool. To save time, Moosend comes with a built-in landing page AI tool, helping users produce high-quality content to satisfy potential customers based on the landing page goal. Try for free 7. Craft a compelling CTA The goal you’ve set for this page will ultimately translate to a call-to-action. At the example below, SurveyMonkey invites readers to sign up for free. The placement of the CTA button plays a vital role. The higher it is, the better. Plus, use a color from your brand palette that stands out from the rest of the text to get more clicks. The CTA copy should be brief, usually 3-4 words, and written in actionable language. Verbs followed by “free” or “now” are usually highly attractive. Here are some landing page suggestions based on the type of your offer: Download now Get started Start free trial Get full access Join now To create converting landing pages, it’s best to stick to a single CTA. If you add secondary buttons, place them lower on the email footer or design them with a less distinct color, like SurveyMonkey. 8. Add social proof It’s not always easy to build trust with your audience when providing little to no evidence of how useful a resource, product or service will be for them. But kind words from existing customers will bridge that gap. Social proof can take many forms. For example, you can attach customer testimonials or logos from top brands who’ve trusted you. Many SaaS businesses attach badges from review sites, such as Capterra or G2. You can also try a combo to go the extra mile as we recently did. The review we chose included some of the best product features and a brief comparison of one of our competitors to win more potential customers closer to the consideration stage. Refinement Phase The landing page is finally baked. Before serving it to your audience, follow these steps to make this experience Michelin worthy–or simply high-converting. 9. Optimize for SEO If you want to make the landing page reachable through search engines to increase your website traffic as well, apply SEO guidelines. Conduct keyword research and spread related terms and words to increase rankings. Infuse them into your metadata and consider adding an FAQ section with related questions people often search. Overall, a natural and comprehensive writing flow is key. Write clear head titles, structure your landing page with bullet points and add spacing to make each section stand out and enhance readability. Finally, avoid overusing keywords as this might signal to crawlers that your content is non-authentic and spammy. 10. Conduct A/B testing Overly stressed about certain parts of your landing page? Collecting data about your readers’ preferences can bring some relief. Specifically, A/B testing lets you test two different landing page elements and roll with the one most readers prefer. For instance, you can experiment with landing page design and copy elements, such as visuals or headtitles. The result can also open a new door regarding your visitors’ preferences. Backed up with more information from your analytics tools, you’ll get more equipped to build great landing pages moving forward. 11. Ensure mobile optimization Not all users will find your landing page on their desktop. Optimize your landing page for mobile devices and tablets, as well, to create a seamless experience for all visitors. Otherwise, you may end up with fewer conversions and a poor brand reputation for the wrong reasons. Plus, a mobile-optimized landing page can boost your SEO rankings. While writing shorter and crispy copy is a quick solution, a sneak peek of the output is more than welcome. You can run rendering tests to see the results for different screen sizes and devices. Most platforms with premade templates, such as Unbounce and Moosend, offer mobile-optimized templates to remove that blocker. 5 Landing Page Copy Examples That Meet Customer Expectations Let’s explore a few more landing page examples with winning copy from top eCommerce and SaaS businesses to get you inspired: 1. ClickUp ClickUp created a landing page to promote a case study by Chick-fil-A to attract business with similar KPIs. Why it works: They provided data that proves the benefits the company reaped from collaboration with ClickUp. The headline is powerful and hard to skip, especially for businesses who want related results. They added two CTA buttons, with the primary leading to a sales agent to move leads faster down the funnel. 2. Calm Want to promote one of your services to attract the right people? Check out how Calm demonstrated their product to organizational leaders to gain their trust. Why it works: They included a dropdown with different tools and the subheading “What solution is right for me? ” to make the copy more personal. The “Buy now” CTA buttons add a sense of urgency. They included different social proof types, including numbers of how many businesses trust them and customer testimonials. 3. LinkedIn LinkedIn promoted their skill development service for career progression targeting business leaders. Why it works: The header and subheading describe perfectly what this service is about, adding an exclusive tone (“the only skill development platform”). They presented important achievements from the users of the service to build trust. They displayed some of the main capabilities of this service in action-oriented language. 4. HelloFresh If you find it hard to sum up your services and benefits in short copy, explore how HelloFresh found a winning formula for their meal subscription boxes. Why it works: The wordplay at the subheading grabbed our attention and boosted our curiosity to learn more. They created a long CTA version with all the goods subscribers will earn. They described all the benefits subscribers will reap with longer but still meaningful sentences. 5. GetYourGuide GetYourGuide–a memory-making business–displayed one of their next events in Italy to attract travelers. Why it works: The copy is simple, yet convincing, including everything a traveler needs to decide if this event is for them. They added high ratings and five-star reviews from other travelers to make it more appealing. The CTA button pops out from the rest of the text, followed by a gift option for fellow travelers. Make Your Landing Page Copy Flow Even though the best practices above are easy to implement, writer’s block is always creeping around the corner. Thankfully, following the above steps, a little assistance from an AI tool, and quick online research of other landing pages you admire can unstuck you. And if you want a rule that rules them all, that would be stepping in your customers’ shoes. It’s the only way to ensure that your landing page copy will eventually do its magic. --- ### Personalized Marketing: The Ultimate Guide to WOW Your Prospects and Customers > Personalized marketing is not a secret amongst marketers, alhough maybe there are some lurking secrets after all! Take a sneak peak to find them. - Published: 2019-08-02 - Modified: 2025-05-08 - URL: https://moosend.com/blog/personalized-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Personalized marketing can make or break your next marketing campaign. So let's get rolling! First of all. What is personalized marketing? Personalized marketing is a form of data-driven marketing strategy used by marketers and companies. With the assistance of digital marketing tools, marketers can communicate hyper-personalized marketing messages and product incentives to on-going or ready to be customers. Personalized vs Non-personalized Example Imagine you have received two marketing emails with different subject lines from two different companies. The first subject line reads: " Hey there... " The second one goes: "Hey, Tim... " If your name is Tim, then which of these two subject lines easily connect with you? The answer is obvious! Hey, Tim... feels warmer and easily connects with you. That is the power of personalization! Personalized marketing LOVE at first sight Customers decide within a matter of seconds, whether they love your marketing message. If you provide a relevant message, then your customer will be satisfied. However, if you miss the mark, they will be gone forever! Retail has moved beyond just buying products, shoppers now want better experiences. Especially online, recreating some of the lost personal touch of more traditional offline sales, personalization can delight the customer. As well as make them feel special, primed to come back for more. Text personalization in emails is an obvious and easy to implement use of personalized marketing content. Although every marketer uses some sort of merge tags in their email campaigns, so this has lost much of its WOW effect. However forward-thinking retailers and digital marketers and now upping the stakes, and driving WOW moment engagement again, using the power of image personalization. Image personalization can be incredibly powerful. It consists of: customizing specific details of a marketing image, adding in the customer's logo, website screenshots, or business name. These small subtle changes will increase email click-through 2-4x. If an image paints a thousand words, a personalized image creates a thousand impressions. Of course, personalized images don’t have to stop with an email, you can further boost your conversions by personalizing your whole sales funnel from email to landing page and beyond. According to a study conducted by HubSpot, in a six-month study of 330,000 websites, Hubspot discovered that website personalization delivered a 202 percent uplift in website conversions. If you’re sending your customers to a landing page from an email, start adding URL parameters to the email links to enable web page personalization. This could be the customers first name, company name, or something more advanced such as their logo, or website screenshot. Obviously, the key here is to align the personalization with your product or service, so it doesn’t feel facked or forced. For example, if you’re an agency that provides digital services for your clients' websites, using a personalized image, that included your team reviewing their website would make sense and therefore be really impactive. How did Intercom do it? Intercom increased it’s landing page conversion rate 300% by using this exact strategy, personalizing links with the company name. They grab the “company” parameter’s value and insert it into the page dynamically. They also personalize the solution and selected product features based on their second URL parameter – “solution”. Once we have an identifiable user web session, we can take marketing personalization further and start to tackle a big issue for all online destinations... Cart abandonment rate averaged 69%, according to a deep-dive analysis by the Baymard Institute based on compiling 49 different studies in cart abandonment. A recent study suggested that even the best-in-class of SaaS platforms were losing a staggering 75% of those who signed up for a free trial and never came back. Re-engagement has never been more important, retargeting lost prospects with personalized image ads, giving a 1-2-1 experience, will certainly drive increase engagement and better Ad ROI. Cablato research shows that personalized advertising sees, on average, between 2. 5x - 4x uplift in consumer engagement compared to standard version-based advertising. Completing the loop for the user from a personalized Ad, back to a personalized landing page, possible with a personalized bot experience to guide them back from abandonment, and you now have a highly effective conversion funnel additionally you can use a dedicated analytics and funnel tool like Finteza, to make optimization and decisions efficiently. AND THAT’S THE POWER OF HYPER PERSONALISATION! Implementing Personalization Marketing within your Organisation Even though many companies have managed to personalize some outreach and segments. Most firms still struggle to improve on the ways they engage with their customers. The challenge is to transform a marketing organization's processes and norms to match and accomplish the full potential that personalization offers. When done right, personalization improves customers' lives. It also increases their engagement and loyalty with the company because the messages will be designed towards what the customers wants. Customer benefits translate into those of the company, according to the Harvard Business Review, here is how: Personalization can reduce acquisition costs by up to 50 percent, increase revenues by as much as 15 percent, and improve the efficiency of marketing spend to between 10 to 30 percent. Why are you still not personalizing your messages? You are missing a lot! Data-driven personalization at scale is not a new concept. Instead, it is a fundamental part of programmatic advertising that has been there for many years. The challenge is that consumers are still frequently bombarded by irrelevant and inept ads that do not resonate with their desires at all. Even though data-driven thinking is increasingly being applied to the audience and media components of the programmatic advertising, more is yet to be done on the creative side. A recent study reveals that 97 percent of programmatic campaigns do not have a targeted creative for every audience segment. Apart from using data to identify the best placement and user, chief marketing officers (CMOs) have to look beyond the medium and scrutinize the message being sent to the customers. This is because the ad will remain ineffective despite reaching the right customer if the creative is irrelevant and not engaging to the consumer. The adoption of data-driven personalization is increasing across major vertical markets. Despite the presence of many early adopters, the majority of the advertisers are still getting used to this form of personalization. The outcome/lesson The critical lesson learned so far is that data-driven personalization is not a technology problem. Instead, there are more technical capabilities that an organization can use to increase its customer engagement. Data-driven personalization is about creating a new organizational muscle by incorporating new collaboration models, processes, tools, and skillset. Building a data-driven personalization capability will take time just like it took years for marketers to learn programmatic advertising. Marketers can hasten their learning curve by choosing the right partner. That is a person who augments technology with the leadership and expertise that marketers can use to deliver results. What is personalization at scale? In today's marketplace, it is not enough to send each customer an email that addresses them by name and provides a discount based on a past sale. You have to design and deliver tailored messages to thousands of your customers in multiple interactions. This is the point when you need technology. Technology enables a company to interact with its clients regularly. This is why you should not just think of personalization alone, but instead, think of personalization at scale. Why should personalization marketing at a scale matter? Personalization at a scale should be considered by marketers. This is because when done well, it can deliver impact and growth faster while creating better experiences for your customers. Personalization plays a vital role throughout a client's lifecycle: customer engagement, basket size, frequency of purchase, churn prevention, cross-sell, and acquisition, among other things. Because the future of marketing is in data analytics, whether agile or digital, personalization still comes out as the common denominator. Majority of classical marketing disciplines such as pricing, advertising, messages, and services will become more personalized in the future. Marketing research and experience reveal that when personalization is fully implemented, it can unlock significant near-term value for companies. For example, it can cause a 10 to 20 percent more efficient marketing, increased cost savings, and up to 30 percent uplift in revenue and retention. Moreover, even though the earliest results can be achieved in a couple of months, adopting personalization has a lasting positive impact on your consumer relationship. The fact is that the majority of consumers want better personalization. Eighty percent of customers assert that personalization is essential to them. Furthermore, out of the 95 percent of marketing professionals that were questioned at the 2017 World Retail Congress, only 20 percent said retailers are doing a great job at personalizing their messages. These marketing professionals also recognized the need and potential that personalization presented. Another revelation that came out the 2017 World Retail Congress is that many companies still do not understand personalization at scale. They consider it a mystery. What is Pattern Interrupt? Humans have an average of 50,000 thoughts every single day. Interestingly, 95 percent of those thoughts are repeated every day, according to the National Science Foundation. This is lots of repetition and allows for very little new thinking. Pattern interrupt is a technique used to change a particular thought, behavior, or situation. We all have behavior patterns that are habit sequences or mental pathways. Moreover, a pattern interrupt is a great way to induce trance. Milton Erikson is famous for using the handshake induction as a formal pattern interrupt. Routines help us get out of bed every morning and keep life's momentum alive. We know what to do and when to do it. But how do you create productivity in this busy and predictable time? How do you make room for growth and new beginnings? It has to be through pattern interrupt! As earlier indicated, pattern interrupt is a technique used to change a particular behavior, thought, or pattern. Behavioral psychology and neuro-linguistic programming use this technique to alter thought patterns and behaviors. It can be used in marketing to capture the attention of your customers and turn them into loyal fans. But before diving in, stop correlate and listen... . It’s been said before, ‘with great power, comes great responsibility’ and personalization is no exception to this, so before jumping into some actionable content, let’s take a second to understand the theory behind personalization. Let us review the personalization equation formulated by McKinsey: • Relevance Relevance is the critical feature of personalization. For example, personalizing a coffee mug to a tea drinker impacts on their preferences to buy coffee and convinces them to abandon tea. • Timelessness Timelessness plays a big role in terms of where the prospect is in the buying cycle. Use re-marketing and drip campaigns aligned with your customer buying patterns to increase the personalization of ads. Open rate results from a mixed selection of industry sectors, from 1 million email sample. • Privacy/Trust This is one of the hottest topics when it comes to personalization. You have to approach privacy carefully to avoid annoying your prospects and customers at the same time. The privacy paradox reveals that you can know a lot about a prospect before they directly reveal it to you. When it comes to personalization, focus on caution and avoid the creepy zone in the first meeting. For example, with a B2B cold prospecting, you can start with a subtle business personalization that is enough to initiate a pattern interrupt without being irrelevant. Once you have a users trust, or they become a customer, using further personalization is usually far more effective. For example, many SaaS solutions will auto-detect the user's profile from their email account and automatically update the account avatar. Wordpress famously does this, and even went one step further with its Gravatar service, enabling other software developers to easily implement personalized profiles. Now some use-cases you can start to implement today... We’ve covered the theory of personalization, and you know the reasons why hyper-personalization is critical to your business sales and marketing funnels and why it works. Let us go through some of the hyper-personalization tips and examples that you can implement today in your business to get a higher ROI. We’ve grouped the examples by Pirate Metrics... Awareness Acquisition Activation Revenue Retention Re-engagement Referral 1. Product discovery/ Feedback calls Using humor and personalization together can be a powerful combination. In our first example, we’re sending an email to users who haven’t subscribed after their trial has been completed. We’re of course using the standard personalization you would expect, but as part of the offer for some serious feedback, we’re offering to buy them lunch, in an eye-catching way. Offering a ‘bribe’ in return for feedback is a tried and tested method, for example, Capterra offers a $20 Amazon gift card if you fill in a review form. Another tip to increase the chances of getting a reply is to include a humanizing and personalized image when presenting the offer. Your chances to get a positive reply will be increased to 2X higher. The learnings you get by jumping on a call sharing a burrito and chewing the fat about your product will allow your customer to reveal a lot about your products. 2. New customer welcome The best companies make it a duty to create life-long customers and communities. When somebody becomes a customer, you should take the time to welcome them into the company family by introducing them to your team. You will be increasing their satisfaction with your business and make them feel safe and welcome in your community. 3. Product shipments The worst stage of purchasing a product online is waiting for it to arrive. This is true, especially for the international shipments that can take up to 30 days to be delivered at your doorstep. You can help customers stay engaged by sending them an email with a picture of their package with their name and address on the shipping label. Doing this helps keep their excitement about the product very high. Moreover, these customers will also confirm the shipping address as soon as possible to avoid last-minute mistakes. Such as the delivery of the product to the wrong destination. 4. Customer support The only time a customer may engage with your support team is when they have a negative experience. Engaging these customers in a personal way can turn their negative experience into a positive encounter Consequently, transforming them into brand evangelists of your company. Ensure that your support team goes through regular personalization training seminars in a year. Doing this will ensure that they approach your customers in a personal way that contributes to building a positive reputation for your business. 5. Sales appointments If you have a sales team or a sale rep, then you know that getting people to show up for a sales appointment is one of the most crucial things to do. By sending a personalized reminder email that shows their appointment time, you will increase their attendance rate. As well as draw their attention throughout the sales process. Remember to be clear in your message to avoid turning off the prospective client when sending the email reminder for the sales appointment. Bonus: 30 Cold Emails Tips to Increase Response Rates! 6. Webinar reminder It is so frustrating to spend hours working on creating a perfect webinar only to have low attendance. Help people see that you care about them attending your webinar session by sending an email shortly before the webinar begins to drive them to attend. By increasing attendance in the webinar, the chances of increased sales automatically become high. The next time you are preparing a webinar, ensure that you send personalized emails to your email list members to remind them to attend. 7. Cart abandonment Every business that sells online products suffers from cart abandonment. Following up with a personalized email at the perfect time can recapture the lost client and add a large increase to sales. You can increase your chances of conversion by personalizing the email to a specific product that was in the cart. By referencing these products, the client will find it irresistible to consider purchasing the item that they abandoned due to their reasons. They might have lacked enough cash or were not yet ready. Personalised email sent at the right time could trigger a client to make a decision and click on the check-out button. 8. Text message follow-up Marketing and follow-up through text-messages have become increasingly popular. Nowadays, you can add a personalized image to a text message to make it have an enriching experience. Images in texts is a powerful tool to lead capture at events and from ads. Moreover, your prospect will be engaged from the very beginning. This increases the possibility of closing a sale. 9. Customer anniversary Celebrating customers that have stayed with you for the longest time makes them feel appreciated and part of your company's family. They will feel engaged and noticed by your company. An anniversary or birthday campaign is one of the ways to drive and reward the sense of community among your customers. You can transform your customers into loyal and permanent clients by preparing personalized sweet birthday messages on their birthdays. 10. Referral follow-up Referrals are a great way to get new customers. You can increase your chances of converting referrals to a customer by including some personalization when following up with a new referral. This helps to build trust and confidence in you as a company. Especially when you reach out to them for the first time. 11. Product-up sell Increasing your customer value using upsells is an excellent way to increase your overall revenue. Upselling is a sales technique where the seller induces the client to buy more expensive items in line with their pattern of purchase. The concept enables the seller to make more profit. Help your customers know what they should be adding to their shopping basket. This can be done by including a personalized reminder for those customers who did'nt take an upsell on your first attempt. These upsell offer reminders provide a perfect area to add personalization in a way that increases revenue. 12. Customer certification If you offer any online training or certification. Generating personalized certificates is an excellent way for your clients to feel rewarded for their time and effort. Personalization of the certificates even gives them bragging rights in your community. Certifications can be used in a variety of ways, including courses, training, and onboarding, to reach a particular milestone within the company. 13. Online order confirmation Begin your relationship off on the right foot by personalizing the first page your clients ever see. That's the order confirmation page. Their first impression screen should be the perfect place to show attention to detail by welcoming the clients in a personalized way. You can make the order confirmation page familiar to them by using their name within the page. Furthermore, you can include a personalized image based on the product that they intend to purchase. It is about creativity and personalization. 14. Membership Creating a personalized member emblem or card is a great way for a customer to develop a deep connection to your company and your community. If you offer any membership, including membership cards, member-only web portal, etc, personalization of these memberships will be a key factor in creating a loyal customer base. 15. Live events Who does not like attending a live event that has a great atmosphere, energy, and training? By engaging your clients in a personalized way before the event, you can create some of that energy and atmosphere before they leave their homes or hotels. You can do this by sending personalized reminder emails about the impending live event. This will boost their confidence and increase their chances of turning up at the event. They will also be more engaged at the event and actively participate. 16. Onboarding Customer onboarding refers to all the activities involved in introducing a new customer to your company, product, or service. Other than randomly throwing information at your new customers, customer onboarding involves the process of gradually and effectively showing the customer everything that you have to offer. By using personalization in onboarding, drip sequences timed to user trial and product usage; you can increase the chances of newly acquired customers turning into permanent clients. 17. Re-engagement Re-engaging with clients who are no longer active in your list is one of the most effective ways to implement personalization. These could be people who have not read your newsletter for the last 30 days, or they have recently canceled their subscription haven't re-ordered in a while. How to get started with personalization Hyperise is hyper-personalization toolkit that is used by savvy marketers in marketing, sales, and customer follow-up. Create your Hyperise Dynamic Image and use it on every platform such as ClickFunnels, ManyChat, FixYourFunnel, Shopify, and many more. If you do not already have an account, you can go to Hyperise website and register today! --- ### 24 Best Marketing Campaigns To Get Inspired [2025] > Check out some of the best marketing campaigns from brands like Apple, Burger King, and Spotify to fuel your marketing inspiration! - Published: 2019-06-25 - Modified: 2025-05-07 - URL: https://moosend.com/blog/best-marketing-campaigns/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Have you encountered a marketing campaign that you just couldn’t get out of your mind? But more importantly, did you find yourself making a purchase after engaging with it? If the answer is yes, then you've come across marketing done right. Not only do successful ad campaigns stir emotions and stay in our minds for a long time, but they directly or indirectly influence our buying decisions. With more and more new channels and tech tools available to marketers, creating a campaign that stands out is necessary to thrive. In this post, you’ll find some of the best marketing campaigns so far, including: Digital marketing campaigns Offline marketing campaigns 360° marketing campaigns What is a Marketing Campaign? A marketing campaign is a planned course of action aimed at boosting the sales of a product or service. Companies use various channels and platforms to place ads and conduct campaigns, such as email marketing or social media. From Nike’s “Just do it” and “Got Milk? ” to Coca-Cola’s “Share a Coke” and Old Spice’s “Man your man could smell like,” marketing campaigns have the power to reach many people, create trends and needs, and even redefine the market. Best Email Marketing Campaigns Email marketing is one of the most effective and inexpensive content marketing tools with a return of $42 for every $1 you invest. All you have to do is go to your email software and create a new campaign. adding your email copy, beautiful visuals and calls-to-action (CTAs). To save time, you can always choose a pre-made template. If you don’t have an email tool to get started, you can craft your first email campaign with Moosend’s user-friendly editor and responsive email templates by registering for the 30-day free trial. 1. TwitchCon gets to the point fast Source Fans of popular Twitch video gaming streamer influencers were hyped to receive their TwitchCon Paris invites. Twitch marketers excelled in their email campaign, capturing the essence of the brand from start to finish. Here's what worked well: Seamless execution: From the visuals and color palette to the CTA buttons, the email was flawlessly executed. Brand alignment: The design matched the brand perfectly, maintaining their tone of voice and adding a playful twist when addressing recipients. Engagement: After highlighting TwitchCon's exciting main event, subscribers were invited to learn more, effectively drawing them in. Additional events: The email also promoted additional activities at the Twitch Rivals Arena, encouraging fans to explore the full schedule. This approach not only built anticipation for TwitchCon Paris but also showcased the variety of experiences awaiting fans. 2. Duolingo's storytelling Source This lead nurturing campaign by Duolingo cleverly uses its recognizable mascot, Duo, along with playful language to engage readers. Here's what makes it part of our best marketing campaigns list: Storytelling: The campaign crafts an emotional journey, narrating how Duo feels when subscribers don't make progress in their language learning, thereby connecting with readers on an emotional level. Targeted message: This campaign is specifically aimed at subscribers who joined around New Year—a time when people are likely to make resolutions they may not keep. By recognizing this pattern, Duolingo tailors its message to resonate with these users' current situations. Compelling CTA: Duolingo concludes the email with a strong call to action, encouraging subscribers to persist in their language learning journey, thus effectively motivating them to engage with the app again. Using storytelling and email segmentation, Duolingo creates a beautiful email campaign to target their audience when they need it the most. 3. Shutterstock’s eye-pleasing welcome email Source Shutterstock, known for its extensive and versatile image library catering to a wide range of creative needs, effectively employs welcome emails to engage new subscribers. Here's how they make their welcome campaign stand out: Eye-catching visuals: The email greets subscribers with an image of a giant eye, symbolizing the brand's focus on attention-grabbing, impactful visuals for subscribers' projects. Encouraging copy: The welcome message encourages readers to delve into the platform and promises to provide the right resources for their creative needs. Creative support: For subscribers who might still be exploring their options, Shutterstock informs them about their AI Image Generator to keep them engaged. Further engagement: Additional sections of the email motivate readers with a strong CTA, encouraging them to explore the platform further. A welcome email is one of the most popular and effective tools companies can use, either as a standalone message or part of an onboarding sequence. You can easily create your own with Moosend’s platform through the drag-and-drop builder and then set up an automated welcome series to target new subscribers at the right time. Sign up for free Best Social Media Marketing Campaigns Social media marketing means creating and sharing content on social media to drive engagement. This content can be native and organic or in the form of a paid advertising campaign. The key benefits of social media marketing lie in relationship building. Whether Facebook, LinkedIn, or an Instagram campaign, social media is one of the cornerstones of modern marketing. 4. Dove’s Real Beauty Source Successful marketing campaigns often engage in and become part of relevant social conversations. Sometimes, this can backfire, as in the case of Pepsi’s infamous Kendall Jenner ad. Other times, the campaign is just right. Dove's Real Beauty campaign, launched back in 2004, is a prime example of a marketing effort that successfully became part of the conversation. The reason? It was the first-ever campaign to showcase a diverse range of everyday women in its marketing, eschewing conventional models. Here's what contributed to its success: Social engagement: The brand smartly engaged in conversations about beauty standards, positioning itself at the forefront of the issue. Virality: As Dove challenged stereotypes, its campaigns were discussed everywhere, giving the brand free marketing coverage valued at 150 million USD. Relevance: Decades on, Dove’s message still resonates. The brand continues to support the initiative with programs like The Self-Esteem Project, maintaining relevance through social media engagement. With the #DoveSelfEsteemProject, Dove also aimed to empower a quarter of a billion young people to improve their self-image, while also driving product sales. And in doing so, they kept the conversion going and their campaign running on autopilot. 5. Spotify’s Wrapped: Your Year in Music Source This leading Swedish streaming service has found a unique way to package user data: Spotify Wrapped. These yearly reports show users what they listened to the most throughout the year. Here's why Wrapped is a hit: Personalization: Provides a unique, in-depth look at users’ most-streamed songs, top artists, and favorite podcasts throughout the year. Emotional impact: Engages users on an emotional level by reflecting on their personal musical journey over the year. Visual appeal: Each year's report had different categories and designs that maintain a consistent format while being visually captivating. Social sharing: Wrapped is designed to be shared on social media, spurring users to broadcast their music tastes and, in turn, organically promote Spotify. By encouraging users to share their Wrapped reports, Spotify drives user engagement and interaction with the brand on social media platforms. 6. Apple’s #ShotOniPhone Apple's marketing campaign leveraged the latest iPhone's macro photography capabilities, inviting owners to share their photos on Instagram for a chance to have them featured on a billboard. As a result, there are now almost 30 million posts with user-generated content and the hashtag #ShotOniPhone, making this simple campaign highly successful. Here's why it worked so well: Feature showcase: The campaign highlighted the iPhone's advanced camera features subtly, focusing on the photo quality rather than the device, effectively positioning the productas a tool for creative expression. Contest element: Making the photo submission process a contest added a fun, engaging touch, prompting more users to participate. User-generated content: Apple lets users promote the product through their lenses instead. User-generated content is highly effective as it works as social proof. Apple’s campaign stands out for its emphasis on user creativity and authenticity, fostering a community of iPhone users who share their unique perspectives through stunning photos. Best Collaborative Marketing Campaigns When brands collaborate with other brands, the result can be equally memorable and give you more conversions. Why? Because you tap into two audiences at once. Let’s see some unlikely pairs that became instant hits. 7. Pokemon x Van Gogh's website-crashing collab Source What could a museum dedicated to a 19th-century painter and a Japanese pop culture icon possibly have in common? Both seek to engage a broad audience and keep the idea of Van Gogh and Pokémon, respectively, alive in the public's mind. The official collaboration between The Pokémon Company and the Van Gogh Museum has been a unique venture to introduce the artist’s work to new audiences. Here's the result of this innovative partnership: Merchandise popularity: Collaborative merchandise became the unexpected highlight of the partnership, with fans eager to buy Van Gogh-style Pokémon paintings, limited-edition cards, and other products both online and in the Museum gift shop. High demand: The overwhelming demand for these unique items made the website temporarily crash due to high traffic surges. The museum gift shop also had to stop selling the products due to stock depletion. Aftermarket value: The demand for Van Gogh-style Pokémon merch is so high that it still fetches a pretty penny on eBay. This collaboration has been one of the best marketing campaigns out there, proving that even the most unlikely partnerships can lead to increased public interest and commercial success. 8. Liquid Death x Rebel Moon's out-of-this-world commercial Canned water brand, Liquid Death, known for the "Murder your thirst" and "Death to plastic" slogans, saw its sales skyrocket from $2. 8 million in 2019 to $130 million in 2022, all thanks to its anti-hero branding and marketing strategy. Originally planning to sell energy drinks, Liquid Death shifted to offering canned water, featuring provocative, skull-themed packaging that deviates from traditional water branding. In 2023, they partnered with the Netflix movie 'Rebel Moon' for a commercial. Here's what made it an instant hit: Strategic partnership: They created an advertisement that parodied traditional, patriotic beer commercials. Directed by Eli Snyder, the movie director’s son, Liquid Death tapped into the movie's fanbase for broader reach. Controversial engagement: The commercial sparked controversy, which in turn generated buzz and heightened interest, ultimately driving up sales. Cultural commentary: Its popularity soared due to the ad's rare approach in mocking a staple of American advertising, showcasing how controversy can boost brand awareness and sales. Liquid Death's ad serves as a great example of how a brand can use controversy to its advantage, achieving significant gains in recognition and revenue. As P. T. Barnum once said, “There's no such thing as bad publicity. ” 9. T-Mobile's collab with Zach Braff, Jason Momoa & Donald Faison T-Mobile's Super Bowl ad featured actor Jason Momoa in a very different scenario from his typical action roles, like “Aquaman” and “Dune. ” In the video, he’s seen singing and dancing to a T-Mobile rendition of Irene Cara's hit 'What a Feeling' from the classic film "Flashdance," along with Zach Braff and Donald Faison. Here’s what makes this ad great: Celebrity involvement: Jason Momoa adds star power, joining Zach Braff and Donald Faison to create a memorable commercial experience. Musical elements: The use of 'What a Feeling' taps into '80s nostalgia, engaging a wide demographic. Humor: Jason Momoa showcases his comedic talents, offering audiences a glimpse of his less-serious side that is surprisingly refreshing. Product highlight: The ad effectively promotes T-Mobile’s home internet service, solving a common pain point through an entertaining act. Memorable finish: A playful cameo by "Flashdance" star Jennifer Beals adds a twist to the commercial, inviting Momoa to perform once more, this time without his shirt. This blend of humor, nostalgia, and celebrity cameos, coupled with a clear product message, makes for a memorable and engaging advertisement. 10. Barbie becomes “Burger Queen” Source Leading up to the release of the blockbuster "Barbie" in July 2023, the marketing teams behind Mattel and Warner Bros launched many collaborative marketing efforts to promote the film. The movie exceeded expectations with a box office opening of $155 million, but the brand revenue skyrocketed by 60%, reaching an astounding $314. 5 million, which is over 100% more than the revenue for "Barbie" movie ticket sales. The result was a host of Barbie merchandise, from doggie fashion apparel to roller skates. It even led Barbie to the last place you'd expect—a fast food joint. Ahead of the premiere, Burger King Brazil introduced a Barbie-themed meal. So, was the collaboration successful? Engagement: The posts announcing the “pink meal” got millions of views and likes. Criticism: Despite the campaign's visibility, it faced criticism, with some customers expressing dissatisfaction with the bright pink sauce and describing the meal as basic, except for the fancy packaging and the "pink" theme. Action: Most feedback came from those who had likely participated in the promotion by tasting the meal and possibly watching the Barbie movie. The goal was to encourage people to try the meal and engage with the movie, a target that was met, indicating the campaign's success despite the mixed reviews. Best Mobile App Marketing Campaigns A well-executed app marketing campaign can significantly boost brand awareness, driving downloads, and increasing user engagement. Mobile app marketing is also about interacting with your users throughout the entire customer lifecycle with smart campaigns. For example, you can create email promotions, run paid ads to boost visibility, or have exclusive in-app incentives. To make them successful, you need to know your target audience and how to keep up with their expectations and needs. 11. Bumble for Friends only Source Recognizing that 15% of its main app's monthly active users are mainly interested in making platonic friendships through BFF (Best Friends Forever) mode, Bumble launched a separate app last year called Bumble For Friends. Here are the highlights: BFF Mode: Initially a feature within the main app since 2016, the recent updates for Friends show the brand’s strategic and marketing efforts to use technology and user feedback to provide better experiences. AI-Generated Icebreakers & Plans Feature: Bumble has introduced AI-generated conversation starters and a feature that allows meeting in real life, demonstrating a commitment to overcoming common social challenges and building real connections. Despite the increasing demand for apps that help people make friends, Bumble's CEO, Lidiane Jones, believes there's still room for Bumble’s app improvement by focusing more on building and finding communities. 12. Expedia embraces AI Source Last year, Expedia introduced a new feature in its app, using ChatGPT to transform travel planning. Here's the breakdown: AI-powered personalization: Users can converse about their travel aspirations, receiving tailored recommendations for destinations, accommodations, and activities. Streamlined planning: The tool aids in organizing travel options and streamlines the booking process, making it more user-friendly. Data-driven insights: With 70 petabytes of traveler data, the platform can make billions of AI-driven predictions yearly, such as user preferences and emerging trends. This development shows Expedia's commitment to adopting cutting-edge technology to enhance the user experience, encouraging more travelers to utilize the app for all their planning and booking needs. Best Video Marketing Campaigns Short, shareable, and captivating videos can be hosted on your site and help improve SEO, draw attention, and lead to more conversions. Video marketing can be used just about anywhere. From Facebook and Instagram to Twitter and Snapchat, there are so many great platforms to promote your video content. 13. Channel’s new Chance This YouTube video marketing example is meant to bring Chance, Chanel's latest fragrance line, to life through a joyful carnival setting. Here’s what makes the campaign effective: Engaging concept: It follows four young women, united by their playful spirit and friendship, as they explore the night, resonating with the target audience. Character embodiment: Each woman personifies a unique scent, creating a strong character association with each fragrance. Emotional connection: The video's cheerful and spontaneous vibe captures the heart of this product, making it a high-quality campaign by connecting with viewers on an emotional level, celebrating joy, friendship, and the adventure of trying something new. This is one of the best marketing campaign examples to show how a 30-second video can capture the essence of the product and drive engagement. 14. Hasbro’s Monopoly rolls the nostalgia dice Hasbro’s ads embrace the rivalrous spirit of Monopoly fans. With the 'All is Fair' campaign they highlight the joy of board games and capture the competitive spirit shared by friends and family. Here's what makes this video campaign a hit: Nostalgic element: The ad revisits the playful rivalries of game nights, infusing them with a modern twist. Humorous characters: It features a quirky 75-year-old Monopoly banker character who jokingly admits to embezzling funds, embodying the campaign's slogan, "All is fair in Monopoly. " Consistency: In another ad, they have a young player acting like a ruthless landlord to highlight the competitiveness of the game in a humorous way. Entertainment value: The ads entertain with their uniqueness and the surprise element of unexpected characters engaging in the game's competitive spirit. The campaign’s success lies in its ability to create entertaining and memorable scenarios with funny, unconventional characters, all while staying true to the playful heart of Monopoly. Best Offline Marketing Campaigns Offline marketing strategies raise brand awareness with the use of offline media channels. These include radio, television, print advertising, billboards, posters, shows, events, and eye-catching brochures. Unlike online campaigns, they offer tangibility and better local targeting that has the potential to generate a high revenue. In the case of events and trade shows, offline marketing campaigns may create a solid personal connection with the audience. 15. Nike Japan’s Air Max 3D billboard Every day, 200,000 people pass by outside Shinjuku Station in Tokyo. The space is typically home to the Shinjuku Cat, a giant 3D calico cat interacting with commuters and pedestrians. To celebrate its 35th anniversary in 2023, Nike Japan surprised passersby by replacing the Shinjuku Cat with a larger-than-life 3D sneaker on a billboard, seemingly floating mid-air outside the building. Here are the takeaways: Product promotion: The 3D sneakers served as an unconventional and engaging way to showcase the new product directly to consumers. Audience engagement: The display was not just an advertisement but an experience, memorable and easily captured and shared through mobile devices by those who witnessed it. Technology integration: By combining traditional advertising with cutting-edge 3D technology, the campaign had a strong visual impact. Buzz generation: The unexpected and creative nature of the billboard generated conversation and excitement, enhancing the brand’s visibility. While the campaign was a physical installation in Tokyo, images and videos shared on social media platforms allowed it to reach audiences as distant as Amsterdam. This global engagement showed how an offline campaign can achieve worldwide impact. 16. Wednesday releases Thing in New York Have you caught ‘Wednesday’ on Netflix lately? It's been a hit since its premiere, quickly rising to one of the top-watched series on the platform. This success story isn't just by chance. The Netflix team went out with their marketing campaign, using everything from traditional billboards to the latest TikTok trends, ensuring you know about ‘Wednesday. ’ One of the coolest promotions was releasing the spooky Thing from the show onto the real world. Here’s what made it so popular: Buzz creation: The unexpected scenario created excitement and conversation both in physical spaces and across online platforms as passersby shared videos and pictures. Memorable (and spooky) experience: It brought a well-known and beloved fictional creature into everyday life, leaving a lasting impression on those who encountered Thing doing all sorts of things, from skateboarding to giving high-fives to children. Authentic engagement: The advertisement included genuine reactions from people on the street, adding authenticity to the campaign. The recorded YouTube video now has 40 million views, giving this offline campaign an online presence, still generating views from people who haven’t watched the show or from those who want to have a good laugh. 17. Jell-O’ introduces new packaging after a decade Source Kraft Heinz's dessert brand Jell-O, with a 178-year-long history, has updated its branding and packaging for the first time in a decade. The rebrand project succeeded because the new packaging addresses today's parents while paying homage to this American brand's legacy. Let’s see what made it a success: Modern appeal: The packaging adopts a contemporary style with matte block letters featuring white shading, which resonates with modern aesthetic preferences. Artistic representation: Fruit flavors are depicted with artistic images, adding a playful and visually appealing element to the packaging. Health-conscious focus: Products with zero sugar are promoted first, catering to consumers' increasing demand for healthier options and transparency in nutritional information. Legacy: While the design is modern, it still pays tribute to Jell-O's longstanding American legacy, maintaining a balance between the traditional and the new. The new look of Jell-O likely appealed to younger buyers, rekindling interest in the brand and potentially boosting sales by aligning with contemporary tastes and health trends. 18. Corona Beer lets the sunshine in Source Corona chose a refreshing path in a world filled with towering billboards often taking over city skylines. As part of its Sunshine is Back campaign, this renowned beverage brand launched an innovative out-of-home advertisement. Here’s what made it stand out: Product highlight: The ad spotlights Corona Cero, aligning the product with the campaign’s spirit of brightness and openness. Creative concept: The use of an outlined frame in the ad acts as a 'window' that allows sunlight to shine through. Clever use of the environment: Positioned in a typically dark space behind London billboards, it brought light to the area, leveraging the urban landscape in a unique way. Now that’s a clever way to make people notice your product and engage with your campaign. 19. Louis Vuitton promotes upcoming luxury hotel Source Louis Vuitton is set to open its first hotel in Paris in 2026, but details are scarce and shrouded in secrecy. Located at 103 Avenue des Champs Élysées, the upcoming hotel sits in an iconic Art Nouveau building dating back to 1896, originally known as the Elysée Palace Hotel. Here’s why people are excited to go back: Renovation in style: The building's exterior is cleverly disguised as one of the brand's iconic travel cases during renovations. Creative approach: It successfully merges architecture with brand identity, offering a unique, attention-grabbing way to showcase Louis Vuitton's luxurious style. This out-of-the-box marketing strategy aims to enhance brand visibility, promote the hotel, and create an unforgettable experience for passersby. 20. Impact Jobs takes a shot at ChatGPT Source IMPACT, a temporary employment agency specializing in technical and construction roles, made headlines in 2023 thanks to confronting the AI threat to human workers. Amidst the rush of brands across industries to adopt AI for their benefit, this Belgium-based company took an opposing approach. Their weapon of choice? The classic billboard. Provocative caption: "Hey ChatGPT, finish this building... " directly engages with the discourse on AI's capabilities. Affirming human value: The tagline "Your skills are irreplaceable" emphasizes the unique value of human skills. Strategic positioning: Choosing a construction site for the billboard ingeniously highlights the human touch necessary in certain industries. Marketing genius: This approach serves as a perfect advertisement for their core business as an employment agency, underlining their commitment to human talent. The outcome is a brilliantly executed and timely commentary on the current landscape, doubling as a perfect advertisement for their services as an employment agency. 21. Swiggy Instamart leverages game adaptive technology Source Swiggy Instamart, an Indian online grocery delivery service, provides customers a convenient way to order a wide range of essentials through the Swiggy app. From groceries to snacks, beverages, and everyday items, they promise swift delivery within 10 to 15 minutes. During the Cricket World Cup 2023, a major international tournament, Swiggy unveiled a groundbreaking 'Game Adaptive Technology' billboard. Here’s what made Swiggy’s campaign stand out: Real-time brand messaging: The billboard adapted its messaging in real-time, reflecting live match data. Synergy: It merged the thrill of cricket with the promptness of Swiggy’s delivery services. Strategic location: Situated in Mumbai, the billboard capitalized on high visibility in a key market. Live integration: It showcased live moments from the matches, enhancing the relevance of the display. Contextual advertising: Ads for Instamart were triggered based on the progress of the match, advertising quick delivery of party essentials when most relevant. Bharath Vaidyanathan, Swiggy's AVP of Marketing, highlighted their success in moment marketing and the innovative impact of the billboard in transforming audience engagement. Best 360° Marketing Campaigns A 360° marketing campaign uses a mix of marketing elements to achieve its goal. These campaigns aim to spread a cohesive message across multiple customer contact points. 22. Burger King and the Million Dollar Whopper Source Burger King's Million Dollar Whopper contest challenges Royal Perks, BK loyalty club members, to invent the next significant burger innovation, competing for a $1 million prize. Entrants can customize their Whopper with up to eight toppings, embracing Burger King's iconic 'Have it your way' motto. Here's what makes the campaign work: Creativity and variety: With over 200,000 possible flavor combinations, the campaign celebrates fan creativity. Exclusive opportunity: Finalists will refine their creations at Burger King's Miami headquarters, and the winning Whopper will appear on menus nationwide. Brand engagement: This contest not only engages customers but also shows Burger King's dedication to customer satisfaction. The competition is more than just a chance to win—it's an innovative way to honor individual preferences and highlight Burger King’s modern approach to fast food. 23. Snapchat reminds people its core values Source Snapchat was designed as a platform for close friends and family to share accurate, in-the-moment photos and videos. Unlike other social media platforms, it focuses less on collecting likes and scrolling, aiming to be a space for genuine moments. Their new campaign, “Less Social Media. More Snapchat,” stands out in the crowded market. Here’s what makes it great: Highlighting originality: It highlights Snapchat's unique approach to social media by focusing on its core values of real connections and authentic moments. 360 focus: They created TV, outdoor, digital, and print ads, showcasing the unique differences between Snapchat and other social platforms. Broad reach: A strategic mix of ads across various channels ensures the message reaches a wide audience. In a world where social media has shifted, Snapchat managed to stay true to its roots. 24. Skyscanner Invites the Audience to Crack the Travel Code Skyscanner's latest global marketing blitz takes a playful jab at quirky travel experts who've mastered “The ultimate travel hack” for scoring incredible deals. Rolling out across Canada and Australia, this campaign blends online and offline tactics for maximum impact, marking Skyscanner's first significant TV and out-of-home push. Vibrant characters: Introduces a cast of four colorful personalities – a traveling magician, an old-school travel agent, a deal-hunting couple, and a savvy travel hacker. Multichannel presence: Features the characters’ adventures across various platforms, from TV commercials to billboards and TikTok videos, creating a cohesive storytelling experience. Engaging narrative: The campaign, named “The Ultimate Travel Hack,” invites the audience to discover the secret to travel magic. Interactive elements: There’s also a special travel magic website featuring Gareth the Great and his Alliance of Travel Magic, plus a hotline for Big Tom’s Small Travel Emporium. All these hidden gems rewarded curiosity and added layers of fun, resulting in a unique experience. Marketing Campaign Trends 2024 The marketing landscape is witnessing a continuous shift. Its basic tenets, such as crafting powerful messages and arousing curiosity, remain. But there’s still a lot of work to do to stay ahead of the marketing curve and create some of the best marketing campaigns for your business. Click the tabs below to reveal the marketing campaign trends you need to keep in mind: Video marketing is one of the most engaging ways to tell a story and engage with your audience. There are almost no marketing campaigns without video today. So if you want to grow your audience and increase your revenue you should leverage this profitable channel. Content is still king. It's at the center of the connection between your brand and your customer. So your priority should be to create a content marketing strategy and of course, optimize it for voice search. Email is a major channel of communication today. But generic email marketing won’t get you far. In 2024, email marketing focuses on personalization, favoring quality over quantity. Micro-influencers can act as friends to their followers. Therefore they are crucial to referral marketing and often generate more direct sales and leads than bigger names. Consumers today don’t like being marketed. They want to be in a steady relationship with brands and align themselves with the companies’ values. So authenticity and transparency are crucial elements of your marketing strategy. People trust advertising less and less. Instead, they focus on recommendations from people they trust, and favor user-generated content. Friends or people with similar consumer behavior and needs. Leveraging their knowledge and experience to create better marketing campaigns is a great opportunity for your company. Create Marketing Campaigns That Matter You've just discovered some of the best marketing campaigns, each unique in boosting brand recognition and engagement. They all share authenticity, creativity, and a strong bond with their audience. And you know what? You can forge that same strong connection and show your creativity through your marketing campaigns starting with one of the most cost-effective channels: email marketing. Whether you have a big or a small business, an email marketing platform like Moosend can help you create, schedule and send great marketing campaigns to engage your audience like Duolingo and Shutterstock. Want to give it a go? Sign up for a free trial today and try it yourself. --- ### Grow your Company’s Sales by $$$% with Referral Marketing > Read why it's utterly important to launch your own referral marketing program and how it can affect the growth of your business! - Published: 2019-06-12 - Modified: 2024-12-26 - URL: https://moosend.com/blog/referral-marketing/ - Categories: Affiliate Marketing - Tags: Marketing - Levels: Advanced When it comes to growing your business by increasing customer acquisition and sales, referral marketing is something that businesses don’t invest enough resources on. Referral marketing encourages customers to share your brand with people they know offline and online through word-of-mouth marketing strategy, as opposed to more traditional marketing mediums. Word-of-mouth is incentivized with referral rewards, which increases the likelihood of sharing for the advocate and purchasing for the referred friend. So, let’s dive into the reasons why you should get started with referral marketing, some of the most successful referral marketing examples, and how to get started with your very own referral program. What is referral marketing? Referral marketing is when you get your customers and other referral sources to tell their friends about you. This way you obtain personalized lead generation at scale. If done right, referral marketing can prove a highly powerful tactic and one of the best marketing drivers for sales and conversion. Why referral marketing is so important? 1. More sales from incentivizing your current customers to buy again Referral marketing programs offer referral rewards to customers (sometimes even potential customers) who act as brand advocates and encourage their friends to make a purchase. For existing regular customers this will serve as a reward for their support and a chance to gain something for sharing with their friends. For customers who have not bought from you for a while, a referral reward will be one reason for them to start buying from you again. 2. Higher chances of new purchases due to referral marketing incentives If you are looking to make a new purchase, which of these two sources would you trust more? An advertisement online or a friend’s recommendation? It has been proved that we are four times more likely to buy from a friend’s recommendation than from a paid advertisement. This is because we trust that our friend is less likely to mislead or give us a bad recommendation. That recommendation is also likely to come from personal experience, which is more personal and relatable. On the other hand, an advertisement is designed to persuade us to buy. This not only makes it zero-neutral but also less relatable compared to customer reviews. 3. Saves money on acquiring new customers Focusing on bringing existing customers back for repeat purchases also makes financial sense, as it is cheaper than acquiring a new one. Convincing a potential customer through traditional advertising channels can be up to 5 times more costly than retaining an existing customer. Customer retention is generally cheaper because the customer is already familiar with your brand and has tried your products. So you can skip the branding story and go straight to selling. 4. Referral marketing programs are easy to set up and run Referral marketing can be made extremely simple. If you are using automated referral programs, that is. Many options out there are really simple: first, you decide the referral rewards for the advocate and referred friend, product discounts or cash being the most popular options. Next, you can choose what advocates should do to earn their rewards, whether be it after every purchase or after every five. If you are promoting white label software, for instance, you don’t even have to create a product first. Once these parameters are set the referral program will pretty much run on its own! All you have to do next is to advertise it by placing it prominently on your website and social media. 5. Advocates will promote your brand for you with minimal effort on your end In traditional advertising, thoughts are seeded and conversations are started mainly through advertisements in print, online, and on screens big and small. These are all costly investments and their effectiveness depends on how long you can keep the ads running. By incentivizing referrals in a referral program, much of that process is now automated at a very low cost. Advocates will actively promote on their networks on their own so they can benefit from the referral program. 6. Word-of-mouth is more personalized and targeted than paid advertising Another additional benefit is that customers will likely share with those who are most likely to benefit from the product. Traditional advertising relies on reaching as many people as possible to make up for a lower conversion rate. Referral marketing, in contrast, relies on word-of-mouth, which is more about quality than quantity. If you had a great experience at a particular steak restaurant and your friend told you he was going on a date, chances are you would recommend him to visit that restaurant. Information shared through word-of-mouth is not only more trustworthy due to a personal connection, but is also best targeted and relevant. 7. You collect valuable data with referral marketing Customers today love and expect personalization. By tracking consumer referrals and engagement you can create highly personalized and memorable experiences. This is also a great way to keep up with the trends and become better at meeting your customers' needs. 8. Create a website if you don't have one It is possible to launch a referral program without a website. However, having one can make your job infinitely easier. A website, or even a landing page to start with, can provide your brand advocates with a URL that is easy to share among their friends and family. Not only this, you can equip your website with analytical tools that can give you exhaustive insights into where your referrals are coming from, what platforms are most effective, and why some potential referrals bounce. These insights can be fed into your marketing feedback loop to improve your landing page that can further increase your referral conversion. Building a website should not be expensive and can be quickly done with the help of website builder tools like PageCloud. Best Referral Marketing Campaigns by Real Businesses Before we dive into the ways you can ace your referral marketing, let’s take a look at some referral marketing success stories. These companies have managed to acquire massive amounts of users and sales thanks to their successful referral programs. 1. Dropbox - Got 4 Million Users In 15 Months Dropbox goes down in history as one of the most successful referral programs of all time. Trying to grow their customer base, Dropbox, a cloud-based storage solution, sought to give away free storage space to advocates. For every successful referral, advocates would earn 500MB of space, to a maximum of 16GB. For Dropbox Plus or Professional, it’s 1GB per referral to a total of 32GB. This strategy was so effective for a number of reasons. First, it got everyone to use their core product. The more people used it, the more they would find it hard to change to something else later. The thought of changing providers and migrating gigabytes of stuff would be such a hassle. Next, the amount of storage space was generous enough for everyone to want to use it. At the same time, no one would be satisfied with the initial amount of storage space given and would then refer their friends to earn more. Thus, it allowed customers to create a novel behavior loop (using cloud-based storage) and reinforced it with more time invested in it and more space through referrals. Dropbox was able to use referral marketing to expand its customer base from 100,000 to 4,000,000 users in just 15 months. They were also able to avoid the cost of traditional customer acquisition, which was estimated to be $233-$388 per customer for a product that costs $99. 2. Uber - Used Referrals To Help Expand Into 50+ Countries In 3 years Uber, the private ridesharing company that took the world by storm, started off their success through referral marketing too. In fact, they had referral programs for both drivers and riders. To start things off, first-time riders were given credits for their first Uber ride. After that, those who referred their friends to join were rewarded with more credits. But what’s really cool was that even drivers were also given rewards for getting others to start driving for Uber. This allowed Uber to increase their supply of drivers to match the influx of riders signing up through referrals. But Uber didn’t just stop at that. Instead, they set their sights on drivers from Lyft, one of Uber’s largest competitors. Uber set up a referral campaign to reward current or ex-Lyft drivers who drove for them instead. It didn’t concern them when drivers could jump from Lyft to Uber and jump back after earning the referral rewards from Uber. That’s because their main goal was to let as many drivers try out Uber as possible. Uber also understood that the taxi problem was different in every state and country. So, they had customized referral reward systems to cater to different cities. They also had blogs for different states and countries with localized tips and information to help drivers and riders. It worked so well that Uber expanded to over 50 countries in just 3 years! 3. Riff Raff & Co. - Grew into a Million-dollar Company by Leveraging Word-of-Mouth Riff Raff & Co is an Australian company that specializes in washable plush toys that help babies fall asleep. Being mothers themselves, the founders knew that word-of-mouth and referral marketing would work extremely well with their main customer demographic. The community of motherhood is a close-knit one, where they would often post photos of their babies and talk about their experiences. Most importantly, they would share what works and what doesn’t to fellow mothers. For Riff Raff & Co, not only did they share because it worked for their children, but because they stood to win a free toy for every five referrals. Having a cumulative reward after five referrals ensured that mothers would only stop sharing after they have hit their target. This resulted in more effort and time spent sharing through word-of-mouth online and offline. And because mums tend to trust other mums, there was a higher chance a recommendation would convert to a referral purchase. In an article by Kidspot that interviewed some mothers in Facebook groups, one admin said, “It’s just one post after the other right now and they swear by how well it works for their bubs. ” Today, over 35% of Riff Raff & Co’s sales come from referrals, which goes to show just how powerful referral marketing can be when executed well! How to get started on referral marketing Now let’s explore the steps you need to take to get started with referral marketing. Referral marketing can be done manually, but it isn’t scalable when you have over a hundred referrals to fulfill and emails to send. A referral program takes away much of the effort once set up. 1. Choose your referral rewards and friend offers One of the most important decisions to make is deciding what rewards to give. There are two things to consider - the referral reward for the advocate, and the offer for the referred friend. So, retailers choose to give away the same amount to both parties for fairness, while some will give different types of rewards. An example would be a cash reward for the advocate and a discount for the friend. Here are the most common types of rewards chosen by retailers: A. Entice them with Cash rewards Cash is often the favorite type of reward for consumers, but not always so for your company. Rewards are not bound to your brand, so the advocate can choose to simply spend it elsewhere. Rewards are useful when your product doesn’t necessitate frequent purchasing, like an exam study guide. Critical Pass makes flashcards designed to help law students study for their bar exams. Since these cards are meant to help students pass, Critical Pass doesn’t expect a repeat purchase. In their case, giving out cash rewards make perfect sense. In addition, law students are often short on cash due to the inability to work full-time while studying, so cash is a nice touch. Tip: You will notice that Critical Pass has chosen to reward advocates with $10 and a $15 discount for referred friends. The slightly lower higher friend offer comes across as being more generous, in our opinion. Also, the advocate won’t be perceived as only sharing because he has more to gain from it. B. Discounts Unlike cash, discounts are bound to the brand, guaranteeing a return on investment. This allows you to give a larger discount to make it more attractive, as with Critical Pass. Discounts are usually given when products allow for or require frequent purchasing. This promotes brand loyalty and rewards customers for using and promoting your brand. Amuze hosts flash sales for designer luxury goods on their website, and customers can get new deals by visiting their website often. They feature luxury brands that are not often on discount, making them a go-to for many of their customers. Discounts work well for Amuze, partly due to the regular purchasing frequency of retail goods. They are also effective because we will always want to share a good deal with the people around us. C. Freebies -products, shipping Giving away free stuff is another great option. Freebies can be anything from free shipping, complimentary accessories, or even your core products. Riff Raff & Co is one example of giving away their core product for free, which in this case works with a cumulative referral system. Even though each referral is the same as a 20% discount, giving an entire product away for free is much more persuasive. Freebies are also good when you are trying to move products that are complementary to your core products which are harder to sell. An example would be a mouse or keyboard if your company sells computers. Craft Coffee is a subscription-based coffee beans roast delivery company. They give away one free coffee delivery for every friend referred. Oftentimes the idea of getting something for free is more powerful than receiving a discount of equivalent value. So, if you’re not planning on giving away cash or discounts, then utilize the power of ‘free’ to make your customers take notice! 2. Make your referral program visible on your website Now that you've decided on what type of rewards to give, you must spread the word. Displaying it prominently on your website is key to getting potential and existing customers keen to know more about it. Pet accessory company Kurgo has used one of its image carousels to promote its referral program. It’s big and bold and gets your attention the moment you reach the site. Alternatively, you can go with a more subtle approach like Amuze has done, by placing it on their header banner. The benefit of this placement is that it will be visible on every page, unlike Kurgo’s hero image on the homepage. Mobile accessory brand Ztylus has chosen to go with a slightly different approach from Amuze by displaying their referral program under the Promotion tab. This makes the site look neater, while still having it visible when visitors want to check out the promotions. Similar to Kurgo, sneaker company Greats has chosen to promote its referral program on its homepage. However, they have gone for a smaller design that sits within the main body of the page. Due to the scrolling nature of image carousels, not all images will be seen by visitors. Hence, placing it in the main body of your site can be a good alternative. Electrolyte vitamins supplement company Brode has gone with a non-intrusive option of a pop-up. It sits quietly on the bottom right of the screen, informing but not distracting for visitors. Similar to having it in the header, the pop-up is present on all pages, allowing visitors easy access to it anytime. All of the options above have worked well for different situations, so don’t be afraid to experiment with all of them to see what works best! 3. Tell your customers about your referral program through email You have ensured that anyone visiting your website will know about your referral program. Now it’s time to let your existing and past customers know about it too. The best way to reach out to them is through email. Previous customers may have stopped buying from you for any number of reasons, but your referral incentive may just provide the nudge they need to consider you again. Current and past customers are an essential demographic to tap on as they are already familiar with your brand. If they like your stuff, then a referral program will encourage them to promote your brand and gain something back in return. Email is also great for reaching out to potential customers who have subscribed to your newsletter but haven’t purchased anything yet. You can and should mention your referral program in every email you send through your email campaign. It can be a direct email educating them on how the referral program works or part of a newsletter with your latest products. Cart abandonment emails are also a good time to promote your referral program. Your customers can reconsider checking out if they know they can get a discount by roping their friends in as well. Tip: When it comes to promoting referral programs in emails, the more the merrier. Reach out to as many people as possible and you will be able to yield better referral figures. Send your emails periodically so your customers won’t forget about it! 4. Make it easy for your advocates to share on social media Last but not least, we can turn to social media to reach out to even more potential customers. You can promote your referral program on social media yourself, as well as design natural sharing templates that allow your advocates to share within their own networks. This example from Boxed ticks many boxes: It has a nice embedded image, and states the referral incentives very clearly. When it comes to creating sharing templates for your advocates, the key is to make it as natural sounding as possible. If your default message is impersonal, your advocates will have to edit it to sound more human and they may give up because it’s just too tedious. This example from Topbox sounds very natural and customers can just copy it into their social media platforms with minimal editing. Another way you can use social media for referral marketing is through contests and giveaways. You can have a lucky draw contest that is valid for anyone who shares a hashtagged post on their feed or anyone who manages to get x amounts of referrals within the deadline. This way, you not only encourage more word-of-mouth sharing but also give customers a reason to interact with and support your brand. Referral marketing is about leveraging our human desire to share We love to share things with others - a great restaurant we visited, a TV series that disappointed us; sharing is a basic human trait. Referral marketing works through word-of-mouth, relying on your brand message to be shared through conversations online and offline. It encourages potential customers to check you out and rewards those who have supported you. Doing it right will let you focus your resources on attracting higher-quality customers for your brand. This way you can redirect your attention to refining your product to make it even better! Are you using any referral marketing techniques? Which do you find the most successful? Waiting for your thoughts and comments! --- ### Brand Marketing: The Ultimate Guide To Spellbound Customers > What is brand marketing, why do you need it and what are the best brand strategies? Find out with our ultimate brand marketing guide. - Published: 2019-05-27 - Modified: 2025-01-22 - URL: https://moosend.com/blog/brand-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner You are sitting all nice and comfy on your couch, eyes glued to the screen. Munching on popcorn you are waiting for Harry Potter to grab his wand and say the magic words. “Brandum Leviosa! ” Wait, what? That’s right fellow marketer. This is the very special episode where we Harry Moo-tter your marketing strategies, revealing the magic spell that will elevate your brand! Which in Muggle language is called... ... Brand Marketing! What Is Brand Marketing? Just like the invisibility cloak, (ok, I’m almost done with the Ηarry Potter metaphors here), brand marketing is a powerful weapon you know is there but cannot see. Magic and powerful, it covers your brand identity and extends your value proposition. But first port of call when studying brand marketing is to define the term “brand”. And if you don’t, believe me, I challenge you to stop what you’re doing right now (ok, maybe after reading this article) and go to a bar. Ask 10 different people around you to define “brand” and I bet a round of drinks that all 10 of them will give you a different answer. Yes, I am that sure. So you can skip the fun part and keep reading instead. Defining a brand can be tricky, and that has nothing to do with the amount of alcohol you’ve consumed. Maybe a little help from the experts would help? David Ogilvy, the “father of advertising”, defined brand as “the intangible sum of a product’s attributes”. Seth Godin, marketing guru, explains that “a brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”. And Jeff Bezos, CEO & founder of Amazon says that “your brand is what other people say about you when you’re not in the room”, a definition I personally love and believe is the best place to start when trying to grasp the essence of branding. Because brand is the way in which your customers, employees, and the public perceive your company, regardless of what you think or desire to make of it. So, if we combine the meaning of brand with the meaning of marketing, this leads us to the (sober) conclusion that brand marketing is the theory and strategies you choose in order to build your brand, raise brand awareness and recognition. Now let’s see why your marketing strategies are empty without it. Why Brand Marketing Is So Effective Even though it’s hard to define it, somehow we all know that brand marketing is crucial for any company. Just imagine how powerful it is if first impressions for a brand are formed in the first 10 seconds! Think of how you need, yes, need a Coca Cola when eating pizza. Think of how you “Google” something. And think of the time you described a fun day you had comparing it to Disneyland. This. Is. Brand. Marketing. You see, brand marketing is all about customer recognition and loyalty. It promotes your brand in order to increase brand awareness, attract new customers and stay forever in their heads. A well-branded company makes it easy for customers to put it in a context in their everyday life. For example, people know exactly what they will get when they walk into a McDonald’s. They trust the brand because it offers consistency and gives them the confidence to know what to expect. Which leads to long-term relationships with customers and credibility. Good brand marketing also leads to brand equity, beneficial for every company’s reputation as well as for its’ products or services. Strategic and consistent brand equity boosts their value and ensures that the customer will choose them over the competitors’. Marketing VS Branding I know I’ve explained everything perfectly (perfection being my middle name, thank you very much) but before rolling up our sleeves to dive into the brand marketing nuts and bolts there’s something more I need to make clear. Branding and marketing are two different things. And branding always comes before marketing. Branding is your identity and values while marketing is what you are trying to say to your audience. What you must know is that, while marketing is your way of doing things for your company, branding is in the hands of your customers. Marketing is a powerful tool to help you control your brand, but branding is something you can’t wholly control. And it involves listening to your customers because they are the ones who will guide you and show you what they think your brand is or should be. It might be hard to admit but, yes, they know better. What is more, marketing is about your tactics to find buyers, while branding creates devoted customers, fans and followers. Which means that you can spend all the money in the world advertising your company, but if your customers don’t get the message of who you are they will never fall in love with you. Isn’t that what true love is all about after all? Long story short, marketing is how you make your audience aware of who you are. Branding is who you are. How To Do Brand Marketing: Finding The Platform 5 Ok, we’ve covered what branding is and how it’s different from marketing. So I think we are ready to take this to the next level. Learn how to develop a brand strategy that would lead the way to Hogwarts and make Steve Jobs Proud. Because with the right brand strategy you will be able to beat the competition, position your company in the market and create customer expectations that you can fulfill. 1. Define Your Brand Strategy Marketing your product or services is impossible if you don’t first define your brand. And in order to do this you must define three things: Your value proposition What do you promise to offer to your customers? Why should they choose you over another company? And why do they need your product or services? Answering all these questions will lead you to a solid value proposition that will make you stand out from the competition and earn you a place in the market. Your target market Your target market is the people you want to reach through your marketing strategies, the ones that will understand your brand and the ones that need it. Defining your target market is crucial because it’s the only way to understand how to create strategies that will reach your prospects. Your employer identity Employer branding is your reputation as an employer and what makes you attractive to potential employees. And don't forget that your employees are your company’s face. Because the employer you are is projected on their work and every level of your organization in general. So, if you want to hire the right people you must first decide what kind of an employer you are and convey your values. 2. Determine Your Brand Marketing Objectives Setting clear goals can help your business grow, improve teamwork and show you the way to marketing success. When setting your objectives you must answer the 5 W’s: why, when, where, who. Be specific and set goals that are attainable, measurable and most importantly relevant to your niche. 3. Develop Your Brand Marketing Positioning Knowing that you are better than your competitors is not enough. You also have to prove it. With a few words. In one line. I’m sorry if I sound too harsh but if you can’t define your brand positioning quick then how do you expect to draw your customer’s attention? Reserve a special place at the marketplace by creating a positioning strategy that focuses on all points of contact with the consumer. Understanding your competitors and their positioning and identifying your company’s unique points are the steps you need to take in order to create a thrilling brand positioning. 4. Create A Memorable Image Do you know who this is? Does this line ring a bell to you? And what do these colors remind you of? I could just leave these here without further explanation. But I can also spell it out for you. You can’t do brand marketing right unless you do logo, colors, tagline, and packaging right. The visual assets you use have to ensure your differentiation and speak of your brand’s personality. Picking the right font, color palette, lines, and symbols can create connections, communicate the message you want to convey and enhance brand awareness. Riding The Brand Marketing Strategy Express Brand marketing is easier than you may think. And you can implement various brand strategies in your marketing plan in 4 different fields. 1. Email Marketing Email marketing is one of the most cost-effective marketing mediums today, no doubt there. And you can easily create successful email marketing campaigns with the help of a powerful email marketing platform like Moosend. These campaigns not only do a great job of converting prospects into customers and boosting your sales but they also build up brand awareness. For a successful brand strategy, you should be aware of the 3 factors of a good email: Images We live in the age of visual content. And this doesn’t only apply to your website and posts. Images are of equal importance to your email marketing campaigns. According to Hubspot, 65% of users like emails mostly made up of images, while only 35% prefer a lot of text in their email. An email with the right images can give the overall tone of your company and set you apart from the competition. As long as you know who you want to be. Go for consistency and emotions that build familiarity and expectations so your audience knows it’s you without even having to read your message. Always use high quality, optimized images and forget about stock photography. Instead, hire a professional photographer that will create unique images that match your company’s style and will become your brand signature. Of a Kind is a super chic online boutique showcasing emerging designers. They go for light colors, a sophisticated font and most of all clean images that reflect the brand’s style and bring out the products. The quality helps to drive the message of class and uniqueness home while the sharpness helps the reader get a feel of the material. Who can speak of your product better than your product anyways? Text Your voice is your brand’s personality. What you say and how you say it makes you who you are. So choose the right tone and words to pass the message your company wants to convey. In other words, choose your role. Take a look at The Body Shop newsletter I received a few days ago. Don’t you just love it? Taking full advantage of the summer ahead of us the beauty company creates a newsletter for everything a girl needs for summer preparation. And in case you don’t know what you need, they remind you of it with a title and small texts that casually explain what every product is for. The font aligns with the carefree feeling of this email and totally matches The Body Shop, while the cute drawings complement the yellow background ideally while also enforcing the message. Do you want to come across as a friendly one? Or maybe serious? How about funny? No matter what you go for you must stick to it and not switch styles every time you send an email. Also, make sure your copy is clean and error-free, with consistent fonts. A representative tone inspires confidence and reliability while reflecting your brands’ values ideally. Layout We all are moody and indecisive in our lives. And that’s ok. But this should never show on our business! Because building brand awareness is all about consistency. And your email marketing campaigns should look and feel like they were sent from the most stable person on earth. Yeah, you. I know what you’re thinking. “Oh but Sophie, you promised to leave Harry Moo-tter out of this. Now how am I to create this illusion by myself? ” Don’t worry, you don’t need a magic wand for this one. All you need is to choose a professional looking email template that will be the face of your company. Depending on the business you’re in, you should decide on the right copy length, colors, image positions and overall style that aligns with the company’s objectives. Also, make sure your logo design is visible and high quality. Personally, I love receiving emails from Bon Appétit. Their template is clear and clutter-free, with just the perfect amount of text and interesting new articles. They always use a food picture as the star of their email and their images are extra attractive. Also, the feeling you get when you read their newsletters is the same as you get when you visit their website. The perfect newsletter design will serve the purpose of your newsletter while reinforcing brand recognition and making your newsletter instantly recognizable. 2. Social Media Oh, the innocent days of social media. Where all they did was make you jealous of your friend’s vacation and help you stalk your crush. Today though they are one of the most powerful means of brand marketing. An advantageous marketing campaign on social media is a significant driver of brand loyalty because it can be highly engaging, entertaining and interesting and most of all shareable. What is more, a social media brand strategy can provide incentives to the social media users to spread the word about their presence as well as spot and hire influencers in their target market to pull people to engage with your brand. What the audience needs today is humanized brands. And this is even more important when it comes to social media. So, to build a successful social presence to market your brand you must first create a complete buyer persona that will be your alter ego and will be consistent regardless of the platform you are using or the message you are trying to convey. Searching the Internet for the most successful brands on social media I came across this very interesting article from Newswhip on how Missguided went viral and skyrocketed its brand awareness, increasing revenue 75% in 2017. A pro when it comes to connecting with Gen Z, the fashion retailer makes the most out of social media just by being themselves. Facebook, Instagram, Twitter, you name it. These guys have a way of creating viral content with flying colors. Because you know what they are? Consistent! They know who they are, they know who their audience is and they market their brand by posting relevant, sexy and funny content that never fails to convert. These fries are no fashion, let me tell you. I mean, come on, fries before guys? Then why does feel more Missguided than anything? Today Missguided can boast of having over 1. 2 million likes on Facebook and over 4 million followers on Instagram. These people must be pretty aware of the brand if you ask me! 3. Storytelling Stories were, are and always will be captivating. So if you want to catch your audience’s attention you better have a good story to tell. Profitable and human, storytelling makes for the perfect business tool and competitive advantage. If told right. To nail it you need to know how to talk about your product or service. Which means knowing your product. If not, please go back to the beginning of this article. If you do, then it shouldn’t be hard for you to tell a captivating story that fits your brand. Use narrative to share your company’s history, value propositions, and progression and you are sure to tell a story that no other brand can tell. Because it's your story! I think you will agree with me that one of the best examples of storytelling in business is IKEA. Taking the brand beyond just products, the Swedish retailer uses its catalog, videos, and social media to share stories that everyone enjoys and can relate to. As much as I love skimming through IKEA catalogues, my heart belongs to this “Oddly IKEA” campaign, a 25 minute long ASMR sensation I watched from beginning to end. And so are you. Creating such a long video when 2 minutes is the tops, is risky marketing. But in this case, it all works fine. Because IKEA has a story to tell and tells it to the right audience. Dorm solutions blend in with super soft sounds, a calming voice and attractive prices to make one of the most weirdly satisfying Ads ever. Explaining the idea behind this campaign to Adweek, Ogilvy’s creative director Della Mathew and Ikea External communications specialist Kerri Homsher said: “We knew that ASMR videos are very popular, especially with young people, college students and IKEA co-workers. So we put two and two together. Our products are designed to help people every day. Our dorm room solutions help students relax after a long day. So we thought of content that does the same. A series like this is very much in keeping with the Ikea character. Plus, the format of ASMR videos allows you to deliver product benefits in a pleasant, calming way, something a TV spot or print ad doesn’t always succeed at. ” Let alone that video is now the most popular content you can create, according to Hubspot. ΙΚΕΑ has its way of showing-not-telling its customers on how to improve their lives with campaigns that always hit the mark. Still not taking notes? 4. Content Marketing Tired of the word content? Well, I’m sorry but all magicians have their favorite spells. Content shines out once again because of its power to show your customers who your company is and what your brand represents. And while images are worth a thousand words, nothing outbeats the power of these specific thousand words per see. Also, they can know the impact of good content by measuring content ROI. Before creating the right content for your brand you must take a step back and study your audience. What are their interests? What is their age? Where do they live? What do they need? After you answer these questions find the right platforms to spread the word. You are here to stay. Through blog posts, landing pages, videos and ads you have the power to supercharge your branding campaigns and set your brand apart from your competitors. Who can forget the amazing campaign Coca Cola launched in 2011? “Share a Coke”, which still runs until today, takes personalization to a whole new level by using the No1 personalization weapon there will ever be. Names. You don’t have to be a Coca Cola lover to adore this campaign. Your name, or your best friends name, or your lovers’ name on the bottle is more than enough to make this work, as consumers love anything that feels like it was made especially for them. And by asking them to share a Coke with someone, the campaign also managed to create an emotional connection with its consumers. It didn’t take long for this campaign to go viral through customers posting on social pictures of a bottle with their name on it. How Marketing Automation Helps Brand Marketing By now I hope it’s clear that customers are the core of your branding. So, it goes without saying that your relationship with them should be more than perfect. To create a strong brand that your customers will choose over and over again you must offer memorable experiences characterized by your company’s overall style. And this is where marketing automation comes in. Marketing automation is here not only to make your life easier but also to help you create a seamless customer experience that is an essential element of good brand marketing. This can be achieved via the 3 different categories of marketing automation tools: Email Marketing Personalization at its best, email marketing automation can help you create a strong, thoughtful brand that your customer’s mother would approve of. Welcome them when they subscribe to your newsletter, say thank you when they place an order, wish them a happy birthday and help them buy only the things that are best for them. In other words, create timely, relevant, highly personalized emails, time or action triggered, that will make them feel special and make your brand win a special place in their hearts. Social Media Brand awareness today is well linked to social media. But, as the number of users on social platforms continues to increase, marketers have a hard time fully engaging with their audience. So let’s give it up for social media automation software ladies and gents! Tools like Zapier, Buffer, and Buzzsumo let you plan, schedule, and share your social media posts without human intervention, helping you develop better branding strategies. Effort Measurements Like with all magic spells, marketing automation can make your life easier but if you don’t use it right it won’t have the desired results. Meaning it is super easy to set up a workflow and just forget about it. But this is not the only purpose of marketing automation. In order for it to prove effective, you should always be measuring the performance of your workflows. Otherwise, you will never know what works best for your brand and your audience. Measure the engagement rate, post reach, visits, and conversions and create smarter processes with brand consistency and communication in mind. Common Brand Marketing Mistakes We all make mistakes. And this is totally acceptable in our everyday lives. But not in marketing. Because a mistake here can put your brand at risk and cost your company millions. So don’t jump the wand and take notes before elevating your brand marketing. You could also check branding tools like Rebrandly Lacking social media understanding and engagement According to GlobalWebindex, 54% of social browsers used social media in 2018 to research products. So, if your brand marketing strategy doesn’t involve social media then you are definitely missing the mark. And harming your brand. Without the proper social media strategy, you are most likely wasting precious time when you could instead outsource this to a social media management company and deal with other important aspects of your business. What is more, if you don’t engage with your potential clients you are missing out on audience goals and leading your brand strategy astray. If you want to be on the successful side you should be consistent and speak directly to your customers’ hearts because this is the essence of branding. Staying Stale A successful marketing campaign is something we all welcome. But this doesn’t mean you should rest on your laurels afterward. Nor does it guarantee you that all your marketing campaigns should hit home from now on. Your audience’s needs and expectations change faster than you may think so if you have nothing new to tell them and no new ways to represent your brand then your customers will cruise past you. Keep evolving, follow new trends, content ideas, and keywords to stay fresh and relevant as any other strong brand does. Failing To Understand Your Audience This is my last point and it's a biggie. As exciting as it may be starting and building a business, remember: it’s not all about you. Your target audience plays a huge role in defining your brand’s personality and overall branding. And if what you create doesn’t resonate with them, chances are they will not engage and will not buy your product or services. Take the time to understand your audience and don’t presume you know them. Actually, get to know their needs and opinions, spend time with them and help them to get to know you as well. By creating a brand that not only meets your personal preferences but your audience’s expectations will help you maximize your brand strategies and stay at the top of your game. Breaking The Spell Oh dear, oh dear, that was enough magic for one day! Now that I've wizard-ed everything out for you, you are ready to raise your wands and "Brandum Leviosa" your very own brand. You can't go wrong with this guide! Jump on the brand marketing bandwagon and create a memoo-rable and unique company by staying true to your vision and living up to your customer's expectations. And if you liked this article leave a comment below or just share the magic! --- ### Marketing Metrics: 73 Metrics to Get your KPIs in Order > How good is your marketing metrics knowledge? Find all about eCommerce metrics, Email Marketing, Social Media Marketing, Growth Marketing and PPC. - Published: 2019-05-09 - Modified: 2025-01-07 - URL: https://moosend.com/blog/marketing-metrics/ - Categories: Marketing - Tags: Marketing - Levels: Advanced Someone new starting in your marketing team, share this article with them about the marketing metrics they should look out for. We got your back. And if you do not have the time to read the whole article you can get the full encyclopedia in your inbox. Marketing Metrics for eCommerce Lovers Customer Retention Rate (CRR) | Customer Acquisition Cost (CAC) | Customer Lifetime Value (CLTV) | Average Revenue Per User (ARPU) | Monthly Recurring Revenue (MRR) | Annual Recurring Revenue (ARR) | Churn Rate | Net Revenue | Net Promoter Score (NPS) | Product Views | 1. Customer Retention Rate (CRR) What is customer retention rate? CRR or Customer Retention Rate is the percentage of customers that stay loyal and interact with your brand during a specific time period. More specifically: The CRR is the opposite of churn rate: churn rate looks at the rate at which we lose customers. CRR, on the other hand, looks at the rate at which you manage to retain customers. To calculate the CRR you will need the following: Start with the number of customers you have at the end of the period Subtract the number of customers you acquired during that period Divide the result by the number of customers you had at the beginning of the period Multiply by 100 to estimate the percentage of CRR What is a good customer retention rate? It depends on your industry. However, there is a general rule of the thumb here: Your CRR should be steady during the selected time period or, ideally, it should be going upwards, as opposed to your customer retention rate. Here are some interesting customer retention stats. 2. Customer Acquisition Cost (CAC) What is Customer Acquisition Cost? Customer Acquisition Cost (CAC) is an important marketing metric that shows you the amount of money a company needs to spend, in order to convince someone to become a customer. More specifically: Customer acquisition corresponds to the total cost of acquiring new customers (ads, sales, marketing) divided by the number of customers acquired. The CAC is the less popular one compared to CRR because retaining customers is always more cost-effective and strategic than acquiring new ones. But no matter the popularity, it's very important. Why? Well, when you know your CAC rate, it is easier for you to budget for your marketing actions and see which of them are more beneficial. What is a good CAC rate? Industry-wise, there are plenty of answers. In general, the lower your CAC rate in correlation to the CLTV (see below), the better. Read more about the Customer Acquisition Cost (CAC) 3. Customer Lifetime Value (CLTV) What is customer lifetime value? Customer lifetime value (you may also see it referred to as lifetime customer value or lifetime value) is the net amount of profit expected by each customer, over their "lifetime" as your customer. More specifically: To arrive at customer value, you need to multiply the average purchase value by the purchase frequency. As soon as you are looking at customer value numbers, multiply that with the average customer lifespan to add your CLTV to your spreadsheet and that's how you calculate CLV. What is the average purchase value? Multiply that by the average purchase frequency and then multiply that with your average customer lifespan. Regarding PPC, CLTV is used to evaluate and compare the CLV of a PPC acquired customer with other channels. This can help you with understanding the quality of customers coming in from PPC campaigns. But let me tell you another thing you should definitely know about this metric and how it correlates with Customer Acquisition Cost (And feel free to re-read the section above, too! ) What is LTV:CAC? The ratio of lifetime value to customer acquisition cost is a pointer to use for understanding what we should be spending to acquire a customer. For a profitable and sustainable business, your CAC has to be smaller than CLTV. That is, the cost pertaining to acquiring new customers should be smaller than the revenue that you expect to generate from the customer over a given time period. What is a good CLTV rate? Ideally, you want your customer to be a customer for life and to trust your products and services alone. But in terms of numbers, you'll always need the CLTV to be bigger than the CAC. Check also here some additional customer satisfaction metrics! 4. Average Revenue Per User (ARPU) What is the Average Revenue Per User? The Average Revenue Per User (ARPU), also known as Average Revenue Per Unit, is the revenue generated per active user/buyer or per unit. More specifically: In order to figure out what your ARPU is, you'll need to divide the total revenue by the average number of users during a specific time period. So, you'll need to determine the time period you'd like to test for. This metric allows companies to test and have a clear picture of the revenue generated and how effective the techniques used to generate that revenue really are. What is a good ARPU rate? This will have to be by industry standards, as is the case with most-if not all-marketing metrics. 5. Monthly Recurring Revenue (MRR) What is the Monthly Recurring Revenue? MRR is a marketing metric that calculates the expected revenue by recurring customers per month. More specifically: This marketing metric is mainly used by subscription-based products or services (e. g. subscription boxes, gyms, etc. ). This is one of the marketing metrics that can help you predict your revenue stream and normalize your monthly performance. So, you will need to multiply the number of customers by the average amount of money they pay per month. It's obvious that this is one of the most important marketing metrics for a subscription-based business, and it can be one of the most difficult to raise as well. Just don't fall into the traps of giving out too much for free or not trying to upsell and cross-sell wherever possible, and you'll do just fine! What is a good MRR rate? The more, the merrier! Ideally, you need zero churn rate and continuously increasing customers, which will definitely take a while, so be patient. 6. Annual Recurring Revenue (ARR) What is the Annual Recurring Revenue? ARR, or Annual Recurring Revenue, is the income generated annually during a subscription's lifespan. More specifically: ARR is the annual recurring revenue and is equal to the monthly recurring revenue multiplied by 12-for the months, that is. It applies, as you probably have already guessed, to subscription-based services, much like the MRR. Increase that ARR with loyalty programs, coupons, and rewards. And don't forget that word of mouth is a fantastic way to increase pretty much everything! What is a good ARR? A good Annual Recurring Revenue is an Annual Recurring Revenue that will spark joy! 7. Churn Rate What is a Churn Rate? Churn rate refers to the pace at which businesses lose customers within a specific time frame, e. g. monthly or annually. More specifically: To estimate your monthly churn rate you need to start from the number of customers at the beginning of the month. Subtract the number of customers remaining at the end of the month, and then, divide by the number of customers at the beginning of the month. To arrive at your annual churn rate, multiply the number above by 12. What is a good churn rate? Zero! What? You asked! Anything close to zero is acceptable and sustainable. And realistic, most of all. Think of your business and losing one out of 100 customers every month. And since we talked about how retaining your customers is more efficient than acquiring new ones, growing your business at a rate that is faster than churning customers is not a viable solution. 8. Net Revenue What is Net Revenue? Net revenue is the amount of income a business makes after subtracting the discounts, returns, bounced checks, etc. from the total amount. More specifically: Net revenue is a top-line metric, as it doesn't take into account some other key parameters. At this point, let me clarify that net revenue is one thing, whereas net income is a completely different issue. Net income is what you'll get if you deduct your taxes and the cost of doing business (bills, salaries, etc. ) from your net revenue. Net income is a bottom-line metric. And it may seem to be more beneficial to go through with the net income, as opposed to net revenue, but this isn't exactly true, as net revenue will help you keep track of how much money you need to earn in order to keep as much as you need in your pockets. What is a good Net Revenue? Well, what kind of question is that? You know the answer! 9. Net Promoter Score (NPS) What is Net Promoter Score? Closely connected to your business’s revenue growth, your net promoter score is the extent to which your customers are loyal enough and would recommend your business. More specifically: On a scale of 1 to 10, how would your customers rate your company? Your nines and tens are your promoters, naturally. Your sevens and eights are your passives-they'll still buy, but it's not like you're the only business out there for them. And then, you've got your zeros, all the way up to your sixes. They are your detractors, ie the customers that can actively damage your company. If you want to calculate your NPS, just subtract the percentage of detractors from the percentage of promoters. Your NPS can range anywhere from -100 to +100. What is a good net promoter score? If your NPS score is higher than zero, it is considered a good score. However, if you score on the negative scale of this continuum, it's not necessarily bad. You need to check the average in your industry, in order to be able to judge, but more importantly, you should keep track of the improvement-or lack, thereof-in your previous NPS over time. 10. Product Views What is Product Views? Product Views is a metric that corresponds to a trigger on Automation regarding how many times a specific or random product has been viewed. More specifically: When setting up automation under this trigger “Those who have viewed any product” and you see that it gets triggered an awful lot of times, chances are there is something extremely valuable for your business there. So, by checking to see your most viewed products, you can see what your customers want more of. The same applies to Page Views and Any Link Clicked. What is a good Product Views rate? Guess! The higher the better! Marketing Metrics for Email Marketing Professionals Email Opt-In Conversion Rate | Number of subscribers | Email Open Rate | Click-through Rate (CTR) | Click to Open Rate (CTOR) | Unique Links Clicked | Total Links Clicked | Total Email Unsubscribe Rate | Total Email Forwards | Bounce Rate | Not Opened | Marked as Spam | Revenue Per Campaign | Revenue Per Subscriber | Revenue Per Email Opened | 11. Email Opt-In Conversion Rate What is Email Opt-In Conversion Rate? The opt-in rate for email marketing refers to the number of people who end up in your subscribers' list. More Specifically: Let's assume that 1000 people visit your website daily and you get 27 signups every day. This would mean that your Email opt-in rate is 2,7%. And that 2,7% has a chance to see something in your newsletters and, ultimately, convert. So, the aim to increase that rate with a killer offer, better copy, more enticing CTAs and a design that would be to-die-for! The higher the rate, the better for you, the higher the chances to sell. What is a good Email Opt-In rate? As I've already mentioned, marketing metrics are industry-specific more or less. But keep in mind that you'll be okay with anything between 2-5%. Anything lower than 1% will need improvement, but you don't need to be a marketer to think of that. 12. Number of subscribers/List Growth What is the Number of Subscribers? The number of subscribers refers to the number of people who have signed up to your mailing list. More Specifically: You might think this is one of the marketing metrics you should always keep your eyes on. Although you need to keep in mind that all lists decay and that it is absolutely natural that you lose as much as 2% of your mailing list every month or 22. 3% every year. This means that you could be churning subscribers at a similar rate. Your number of subscribers is also bound by other factors, such as your opt-in conversion rate. Another factor that could play a role in the number of your subscribers could be whether you use single or double opt-in. The former subscription method brings in many more leads, but not higher quality ones, necessarily. What is a good Number of Subscribers? Well, since there are 3. 9 billion email accounts all over the world, I'd say a good rate would be around... Half? All of them? Your call, really! 13. Email Open Rate What is an open rate? Email open rate corresponds to the sum of your subscribers that opened your email campaign. More Specifically: To calculate your email open rate you should divide your total number of subscribers with the number of those who opened the email, minus your bounced emails. What is a good open rate? It all depends on the size of your list, the industry you are in, the frequency you send newsletters with, whether you are sending to a segmented list and so on. All things considered, a good open rate is anything approaching a quarter of your mailing list, that is 25%. To be exact, that would be a fantastic open rate; it would mean that one out of four subscribers opens your email. What’s open rate good for? An open rate is indicative of the top-of-funnel, so to speak, performance of your email newsletter. It is also indicative of your subscribers’ brand loyalty. In other words, a low open rate could mean a weak subject line, or a sender name that could perform better, a send time that does not make sense 14. Click-through Rate (CTR) What is CTR? Click-through rate is the number of subscribers who opened your email campaign and clicked on any link in your email body. More Specifically: To calculate your CTR divide unique links clicked by emails sent, and multiply by 100. What is a good CTR? A good CTR stands at approximately 5%, according to IBM's 2016 Email Marketing Metrics Benchmark Study. Of course, other factors may influence a CTR such as your industry or your sender reputation. 15. Click to Open Rate (CTOR) What is CTOR? Your Click To Open Rate shows you the number of clicks taken from the email body of your newsletter alone. More Specifically: If the open rate is the marketing metric that measures the performance of our subject lines, CTOR is the measure of the effectiveness of our content. You can calculate it by dividing the number of unique clicks by the number of unique opens. So, if you sent out 200 emails and scored 100 unique clicks, then your CTOR is 50%. You should keep in mind that click-through rates (CTR) give us a representation of all clicks from as soon as the email hit the inbox, as opposed to click to open rates (CTOR), which account for the number of clicks occurring after an email has been opened. As you understand, if you are looking to include opened emails in your equation, you need CTOR. What is a good CTOR? It will vary, but let's say that a good CTOR can be anywhere from 20% to 30%. 16. Unique Links Clicked What is "Unique Links Clicked"? This metric will indicate how many subscribers clicked on your link(s). More specifically: Let's say you send a campaign with one link to 100 people and 70 of these subscribers click your link. This number indicates the unique links clicked, seeing as it's the first click one subscriber makes to one of your links. What is a good Unique Links Clicked rate? Ideally? 100%. Again, industry standards play a huge part. 17. Total Links Clicked What is "Total Links Clicked"? The total links clicked is the total of the times one subscriber clicked on one of your links. More specifically: Again, let's look at that campaign we mentioned before. Now, under total links clicked, you find 140. Well, it seems that some of your subscribers clicked more than just once. So, suppose your newsletter was promoting an offer or a hot deal to be claimed within the following few hours. Those who went back to check the item or its availability through your email link, accounted for more links clicked. What is a good Total Links Clicked rate? As many as possible! 18. Total Email Unsubscribe Rate What is Total Email Unsubscribe Rate? The Total Email Unsubscribe Rate is the percentage of the recipients that have clicked on the unsubscribe link. More specifically: In order to find that rate, you need to divide the total number of unsubscribers by the total number of emails delivered and then, calculate the result by 100. You need to ensure that your unsubscribe rate remains much lower compared to your list growth rate. Oh, and for the record, your list growth rate is the number of new subscribers minus unsubscribes and email complaints divided by your total list size. What is a good Total Email Unsubscribe Rate? Aim for something less than 1%. Anything above that means that your email marketing tactics need a lot of work. 19. Total Email Forwards What is Total Email Forwards? Total forwards is a metric that keeps track of these "referral" type emails. More specifically: How many times were your subscribers so absolutely blown away by your phenomenal newsletter that they shared it with a friend? Total forwards is that cute little button in your newsletter which leads to a new landing page altogether. Therefore, it does not correspond to subscribers clicking "Forward To" on their Gmail or Yahoo clients. Here is an example: The "Refer a friend" button frequents newsletters like so: ... but you can also receive a dedicated newsletter entitled "Don’t forget you can earn £25 for introducing a friend! " like so: Once you click either link you are redirected to this page: Upon entering your full name and email address (and choose how your details appear to your recipients), you get your own sharing link: Does this remind you of Affiliate Marketing? It certainly resembles it. What is a good Total of Email Forwards? Well, let me put it this way: What is a good number of referrals? The answer would be "A big number"! 20. Bounce Rate What is a Bounce Rate? In email marketing, this rate is the percentage of email addresses from which your email bounced back-ie was sent back to you. More specifically: In order to calculate that rate, you need to divide the number of emails bounced by the total number of emails sent and multiply by one hundred. But there is more to it than just calculation, as we can categorize bounces to hard and soft bounces. Here's how: Hard Bounces vs Soft Bounces What are Soft Bounces? Soft bounces are the emails that were sent, duly processed by email clients (Gmail, Yahoo, etc. ) but they never made it to the subscriber's inbox. What may have happened is that the subscriber’s inbox was full, or the server was down, or your message was too large for the recipient’s inbox. This sounds like that email address was "just not that into you" (this is a reference for the few). Before you move on with your life and find the next one (yes, we are still talking about email addresses), give them a second chance before you remove them from your list. And a third one. But no more than four, my dear. After having bounced softly for 4 times, they are then marked as Soft bounces and they are removed from your mailing list (but can still see them). What are Hard Bounces? A hard bounce is a no-can-do moment in email marketing. Your message was never delivered; it was either a wrong address or the recipient was unknown. On Moosend, bounced addresses are automatically removed from your list so that your lists remain clean and the ecosystem remains a safe place to send emails in. We love you, too. What is a good Bounce Rate? You need this number to be small, very small. In general, anything between 25-40% is acceptable. Anything above that range could damage your reputation and, ultimately, your deliverability. 21. Not Opened What is the Not Opened rate for emails? It's the number of emails that have not been opened by your subscribers. More specifically: Oops! Some people couldn’t handle the awesomeness that day and they didn’t open your email. But it’s okay, some companies such as Moosend (heh) have tools in place so that you can automatically and preemptively have a “resend to unopened” campaign scheduled for a future date. The bonus? You can change the subject line so that it doesn’t show and get a second shot at earning that open! Just subtract the number of opened emails from the total of your delivered emails and then hold onto that number and divide it by the total of emails delivered. Multiply that by 100 to get the exact percentage. For example, let's say that you've sent 1000 emails. Out of those, only 500 were delivered and only 250 were opened. The remaining 250 are your unopened emails. So, you've got 250/500=0. 5. And then 0. 5*100, which will give you a 50% rate of not opened emails. What is a good Not Opened emails rate? Not to sound repetitive, but you should keep that as low as humanly possible. 22. Marked as Spam/Complaint Rate What is Marked as Spam? When someone receives your email and labels it as “spam”. More specifically: Marked as spam is also known as an abuse complaint and it's what happens when a subscriber reports your newsletter as spam. Strange as it may sound, some subscribers will complain and will actually do this. There is a number of reasons behind that, so don’t feel attacked; maybe they just don’t know how to unsubscribe. Or you hid that unsubscribe button, so you well deserved what was coming, seeing as it's the "easy" way for a subscriber to be instantly removed from your list. Many spam complaints can result in low deliverability rates and harm your reputation by a lot. What is a good Marked as Spam rate? Low. Very low. 0% low. 23. Revenue Per Campaign What is Revenue Per Campaign? The Revenue per campaign (aka Revenue per email sent or Revenue Per 1000- RPM) corresponds to the revenue that can be attributed to the total number of emails sent. More specifically: Use the Revenue Per Campaign metric to compare the sales performance of your campaigns. Then, analyze the most successful campaigns to extract the components of success to your own pool of successful elements. And don't forget to test away, since every campaign is-and should be-different and segmented. What is a good Revenue Per Campaign? Ideally, you need every single email to convert, but it still depends on what that email is and what your goals are. 24. Revenue Per Subscriber What is Revenue Per Subscriber? It's exactly what the name indicates: the revenue generated by each of the subscribers in your mailing list. More specifically: By keeping tabs on your subscribers' revenue, it is easier for you to filter out those who account for 50% of your revenue. Just divide the total revenue of your business by its total number of subscribers. Spot the most valuable subscribers for your business, and craft campaigns that resonate with your audience. Last, use top revenue-generating subscribers to inform your marketing decisions and loyalty program rewards, accordingly. It's best if you do this on a monthly basis. What is a good Revenue Per Subscriber? Again, depends on your niche's standards. 25. Revenue Per Email Opened What is Revenue Per Email Opened? It's the revenue that was generated by your opened emails. More specifically: The revenue per email opened is the amount of revenue generated, divided by the overall clicks of your email. How awesome to know that every single newsletter you send has the same potential: to earn you so much money. I know right? You never have to wonder how much money is made every time one of your links is clicked! What does your Revenue per open look like? What can you do to increase it? Well, here's your answer: To increase this metric you need to increase your numerator, that is your Revenue. This can be achieved by setting up Automated Recipes, such as Upselling, Cross-selling, Special Offers, etc. What is a good Revenue Per Email Opened? As much as humanly possible. Get those CTAs going and check for yourself! Email Marketing ROI Everyone knows that email marketing has an average ROI of 1:40. That is, for every dollar you spend towards Email Marketing actions, you get 40 dollars back. Time to see how your business performs against this: Having estimated your revenue per email sent, you can calculate your earnings less email costs, by multiplying revenue/email sent with the average margin per sale on your eshop. Then, to estimate your total ROI from email marketing, all you have to do is divide your earnings fewer costs by your email costs, like so: If you are on Moosend, your ROI will be much higher. With such low prices, it makes sense to do everything there is on email marketing and automation (at no extra charge, hey). Marketing Metrics about Social Media Facebook | Instagram | Youtube | Social media marketing comes with its own set of metrics. Some of these are commonly shared by all social media networks, others are specific to one network or are only tracked and shared with content creators/marketers in some cases. We’ll go over the essential metrics for your marketing: Facebook One thing we need to specify about Facebook metrics is that some of them are sampled and others are estimated. Data sampling refers to analyzing a sample of the data instead of a set of data. It is representative and generalizable for large amounts of data to analyze with high accuracy. Estimated data is used to help quantify insights or outcomes which are hard to track otherwise. This can improve as we go along. For the full list of estimated metrics, click here. 26. Facebook Reach What is Facebook Reach? According to Facebook, Reach refers to the number of unique times your ad has been viewed. More specifically: Facebook reach is different from Impressions. But how? Impressions is a much larger number which comprises the total number of views, including repeat views per person per ad. What do you use Reach for? To see how many people saw your ad. Even if they didn’t engage with it, your ad may have raised awareness or might encourage brand recall in the future as soon as your audience is exposed to your ad again. What is a good Facebook Reach? Bid, budget or audience targeting may influence your reach. Your reach is good if you've gotten your money's worth in terms of reach, engagement, and targeting (high-quality leads). 27. Impressions What are Impressions? Simply put, impressions account for the total number of times your ads were seen by your target audience. More specifically: As specified by Facebook, if a user saw your ad and scrolled past it, this counts as 1 impression. If they decide to scroll back up, this still counts as a total of 1 impression. However, if the user is shown the same ad for a second time at a different time, day or because someone shared it, this counts as 2 impressions. Keep in mind that clicking on it doesn't count-this metric merely shows how many times your content was shown. To find out more about impressions, video impressions, etc. , click here. What is a good Impressions rate? The more impressions, the better the chances of converting. 28. Frequency What is Frequency? Frequency is the average number of times a person in your target audience has seen your ad. More specifically: In order to get the number right, you'll need to divide the total of impressions by the total of reach. Now, you may get an average of 2 for each ad. This means that some of the people that have viewed your ad may have scrolled past it and some others may have seen it more than two times. The number could be a result of targeting or the budget you have set for that ad campaign. To build brand awareness and brand recall you should run the same or similar ads to the same audience in order to encourage association between the two sides. What is a good frequency rate? The best rate is between 1 and 2 exposures, according to Facebook's standards. 29. Relevance Score What is the Relevance Score? The notorious relevance score by Facebook is a score assigned on a scale of 1 to 10 and refers to how your audience responds to your ad. More specifically: As soon as you read 500 impressions, you can see what your relevance score ranks for. If you score a relevance score of 9 out of 10 then you can rest assured that your ad (copy and image) is right on track! So, soon as you spot an ad that is performing well you can increase its budget. This way, you won’t have to spend a month’s budget on a single ad! To arrive at a... --- ### 10 Best Call to Action Examples To Boost Conversions > Use one of our loyalty email automation recipes to automate the tracking of a buyer's points and the follow up of relevant personalized emails. - Published: 2019-05-03 - Modified: 2025-02-13 - URL: https://moosend.com/blog/call-to-action-examples/ - Categories: Marketing - Tags: Marketing - Levels: Beginner If you run a website or own a business, you know how much CTAs(Call to Action) play a part in your conversion strategy. Your call-to-action is what can make or break your business growth, either helping you reach your goals or leaving you stranded behind everyone else. It’s essential to optimize your CTA so your website gains as many conversions as possible. It’s a tool that helps move users down the conversion funnel and helps them move along their buyer’s journey with ease. The easier it is for users to navigate through your content and see the benefit behind handing over their information, the likelier they’ll convert. What is a Call to Action (CTA)? A call-to-action is exactly what it sounds like: it’s a call to your audience encouraging them to take some sort of action on your website. This could be many different things, including signing up for an email list, clicking through to a product page, or generating leads. It helps to carry along your conversion strategy by leading users in the right direction and telling them what to do next. What makes a successful CTA? To create a successful CTA that brings your business conversions, you must first decide what your goals are, such as: Email sign-ups More leads on a certain webpage Contest entries Build your social media following When you have a solid list of objectives to fulfill, it’s easier to achieve them because they’re specified, allowing you to create a strategy that matches what you need. An effective CTA uses actionable language to convince users to take action. When done correctly, its language is convincing enough to make users believe they need to follow the action you’ve put in front of them. Using verbs is essential when creating calls-to-action because the whole point is that you want users to do what you tell them. It’s important that the language you use in your CTAs doesn’t come off as bossy, annoying, or forceful. It’s more about the customer than you, and you have to prove to them that there’s a benefit to them clicking on that button. Using the right language, in this case, is essential. Your CTA should also express a sense of urgency to your audience. The point of CTAs is to convince users they need to take action immediately or else they might miss out on a spectacular deal or content that may not be available for long. If it’s easy to miss, then there’s no point. Your CTA should stand out and be the star of the show on your landing page, blog post, and wherever else it’s placed. If you aren’t A/B testing different components of your CTA then it’s impossible to know if they’re able to convert more visitors. You should always test one element at a time and pay special attention to button color and copy when split testing. The Buyer's Journey Your call to action should also move your visitors seamlessly through their buyer’s journey. If it isn’t pushing them down the sales funnel, then something is amiss. It should bring your audience one step closer to becoming loyal, paying customers. If users need to fill out a form, your CTA should be right there next to it, easy to navigate and interact with. If you need to have two CTAs on your webpage, then it’s essential that you lead visitors to the main one you want to be clicked on first. To do this, it needs to be more visually striking than the CTA next to it and lead users to the primary action you want them to take. What different types of CTAs can you use? When you think of CTAs, there’s probably only one or two types that you envision in your mind as certain calls-to-action are more popular than others. However, it’s important to know that you have options and can reach out to your audience in many different ways. Each type of CTA has its own purpose, so depending on what your main objective is, you might find that one works better than another. Let’s go over the different kinds of opt-ins for CTAs you can use to skyrocket your leads. Exit-intent This type of CTA is perfect for those instances when users are about to click out of your website and go somewhere else. With exit-intent technology, the popup gets triggered anytime it senses someone is about to exit out of your site. It then presents them with some type of offer and reasoning for why they shouldn’t leave and should hand over their information instead. Inline/after-post An inline or after-post popup appears at the end of a post. If users have already made it through an entire page of your content, the chances of them opting into your offer or email list are likely. That’s why this type of Call to Action is more effective if you already have a loyal audience. These popups are less annoying to users because they don’t interrupt their viewing experience yet still manage to get their attention. Floating bar Also called a ribbon or a header or footer bar, a floating bar popup floats at the top or bottom of your webpage. It floats above or below content so that the user experience isn’t interrupted but still remains visible as users scroll through content. One problem is that sometimes these types of CTAs are so subtle that users may not pay it too much attention or even realize it’s there. Slide-in Slide-in popups appear at the bottom left or right corners of your webpage. They’re good for convincing users to further engage with your brand by suggesting related pieces of content. Many brands use these types of CTAs to showcase their lead magnet, although you can lead users to anything you want. They’re a great way to catch someone’s attention if they’re just about to leave your site. Sidebar As the name suggests, this popup appears right in the sidebar for easy access. Users can put this in the sidebar widget of your WordPress website. The good thing about entrusting your Call to Action in this kind of popup is that it’s non-threatening to users and doesn’t interrupt their viewing experience. However, sometimes it’s so subtle that users don’t even realize it’s there. Why should you use CTAs? Calls-to-action are key to convincing visitors to take action that will benefit both you and them. They are direct, specific, and lead your audience down the conversion funnel so that your business achieves its goals and users get the content they want. 10 Call to Action Examples to Increase Conversions in 2019 1. Double Call to Action Nothing entices users like free content, which is why our own approach is so effective which resulted in an 18. 57% click-through rate. It’s difficult to convince users to hand over their email address let alone click on your CTA button/s. However, urging them by telling them to register for a free Webinar will allow you to increase your CTR. In this case, we clearly state the date and time of the Webinar followed by a subtle and simple "Register now" button colored in blue. While at the end of our Email we have the same button with the same CTA text in red color followed by the words "in red" to captivate the reader's attention. 2. View our work Image source Huemor’s homepage CTA, which is placed above the fold, showcases a bright pink color guaranteed to grab visitors’ attention right away against the slightly darker backdrop. It also describes, in smaller text, what it does and how it can help users who are trying to create and develop visually appealing, memorable websites. Since it is a website development business, it goes without saying that its design has to be impeccable in order to live up to its standards and convince people they are worth investing in. This adds to the effectiveness of the CTA because, instead of telling users to book an appointment or see a pricing plan, it urges them to view their work examples. This shows that they want their audience to have a solid idea of the type of work they do so they attract the right customers. 3. Launch (do not press) Image source When someone tells you not to eat the last piece of candy sitting in front of you, it’s hard to oblige. Being told not to do something, for some reason, usually entices people to do the exact opposite. Perhaps that’s why this reverse psychology CTA by Huemor works so well. On one hand, there’s a button with the word “launch” that tells you something is going to happen by clicking on it. Right underneath in smaller letters, however, it then tells you not to press. This definitely catches users’ attention and makes them wonder what will happen if they do press it. It’s a unique CTA that works for this brand that specializes in web development and convinces its audience to do the thing they’re told not to. 4. Discover a cocktail catered to your taste Image source It’s normal that a CTA will lead to a product page or another landing page, but this one by Grey Goose lures visitors in using personalization. Who wouldn’t want to find out what kind of cocktail they can create using their own personal taste? It’s clever because it doesn’t have a typical “salesy” feel to it and makes users feel like they’ll benefit by clicking through. It truly feels like a CTA built to please customers instead of the other way around, and that’s what makes it work so well, especially for Grey Goose’s target audience. 5. Enter giveaway Image source A great way to boost your email sign-ups is by enticing your audience with a giveaway. Who doesn’t like receiving free products? There’s a rush that comes with entering a contest and waiting to see if you win the prize or not, and this tactic didn’t run away from Ugmonk. Its design is simple and clean and appears as an exit-intent popup when you’re about to leave the website. This easily grabs the attention of their audience and convinces them not only to stay on the site but to leave their email address so they can possibly win a free t-shirt. 6. Give me the free PDF Image source A tactic that certainly helps you convert visitors is using a first-person point of view in the CTA copy. This makes users feel more involved in the action of receiving their goods and makes them feel like they’re getting away with a steal. Changing the wording from the third person to the first-person perspective has the ability to increase your click-through rate by 90 percent! Words have a huge impact on how our brains process information, so when the action involves users directly, it compels them to click through and convert. 7. Follow the magic Image source Depending on your brand, you might have some leeway in how you present your CTAs and how creative you can be with them. Humboldt County is a destination area in California, so the beautiful nature imagery goes perfectly with their overall theme. To top it off, their CTA is none other than a rabbit character with the words “follow the magic” underneath. This matches the foresty background and stays in tune with the website’s branding. Although many brands out there might not be able to pull off this kind of CTA, it’s a perfect example of how businesses can get creative in their approach to increase their sales funnel conversion rate if they know how to stay consistent with their brand image. 8. I wish to end whaling Image source This brand, which specializes in the conservation of dolphins and whales, uses emotion in its CTA to nudge people in the right direction. Users who are already on this website obviously care about conserving wildlife, so it’s clever to use that emotion to tug on their heartstrings. The CTA copy “I wish to end whaling” is enough for most people to click through to the next step because they care about what happens to these animals. It also helps that the button is a bright pink color in contrast to the teal background, so it stands out and grabs your attention, just like any good CTA should. 9. Choose your BarkBox or give a gift Image source Some landing pages will have more than one CTA which can either make or break your conversions. On one hand, you don’t want to annoy users by giving them too many decisions to make, but on the other, you want to be able to give them different options. When executed correctly, having two CTAs can actually help your audience feel empowered to make the choice that’s right for them by clicking on the option that best suits their needs. BarkBox has both their CTA colors mirroring each other, but the bold red one is the one that stands out the most because it’s the first option they want users to see. 10. Show me my heatmap Image source This particular CTA stands out because it’s in the first person, which makes users feel like they’re in control of the decisions they’re making. It also directly points out the benefit of clicking the CTA and does so in a direct, clear way. The best CTAs are clear, concise, and to the point, and this one by CrazyEgg has all of those qualities. It also uses bold lettering at the top to show users that clicking the bright yellow CTA will help them convert visitors into revenue. Who wouldn’t be intrigued by that? Wrapping up If you know how to craft a CTA specific to your business and its objectives, you’re already on the way to better conversion rates. An optimized CTA will have gone through A/B testing and will provide users with content they want to consume. It should be easy to spot on a landing page and be personalized to the user so they feel more in control of their decision to take action. On top of that, using the first-person point of view is proven to boost click-through rates because it personalizes the experience and makes visitors feel like they’re more than just another number. There are several ways you can go about creating a call to action that will skyrocket your leads, but it’s important to stay true to your branding and not to stray from your main objectives. --- ### SMS Marketing: Why It’s Time to Start Using Text Messages > Save time on creating emails for international days by using one of Moosend's pre-made templates. - Published: 2019-04-25 - Modified: 2025-02-13 - URL: https://moosend.com/blog/sms-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner SMS marketing used to be clumsy. The image of it in most marketers’ minds is blast-heavy, poorly personalized — the email marketing of two decades ago, and more heavily regulated to boot. But all those impressions are either false (SMS is regulated to the exact same extent as telephone marketing, by the same regulations) or they’re only partly true. SMS Marketing Overview Yes, email marketers do sometimes rely on random blasts. If you’ve ever bought anything from a local takeout, or ridden with a local cab firm, you’ve been on the receiving end of this. These messages are driven by what’s happening at their end, not what’s going on in your life. They’re offering an extra 12” pizza for half the price, or asking you to fill out their survey to win a prize and they’re not gonna stop until every single soul on their list has been notified. It’s not that marketing like that doesn’t work — it does. The same way even very poorly executed email marketing delivers results. If it didn’t, your spam folder wouldn’t look the way it does: someone’s clicking on all those eager potential dates, questionable investment opportunities and even more questionable medical interventions. The Reason Why Marketers are scared of SMS Marketing Trouble is, it just doesn’t work very well. A local business can afford to be a bit careless, a bit clumsy — the same way they can afford to have poor onsite signage. It’s better if they don’t but they can get away with it. Marketers and larger businesses — or businesses that aspire to be larger — know they can’t. That’s why most marketers won’t touch SMS with a ten-foot pole and they advise their clients the same. That view is outmoded. It’s now possible to take the same tools we’re used to employing in email marketing and bring them to bear on SMS marketing. The result can be tightly targeted, highly personalized messages that appear to customers in the moment — more so than email can. We’ve talked about the reasons people don’t use SMS marketing. Now let’s look at the reasons why they should use it: SMS has killer engagement stats A measurable, trackable platform Interactive content Instant delivery and Near-instant response times Is highly personalizable Can be integrated into omnichannel marketing campaigns that also include IoT innovations. SMS In the short Future In the future, SMS will benefit both from forward-looking advances in technology and from its roots in a less-advanced era. Let’s take each of these in turn, starting with engagement. SMS Marketing Has Awesome Engagement Email still is THE marketing channel. It’s been proven over and over, so many times: if you want to sell things to people, get their email address (their real one! ) and approach them the right way and email will be by far your best-ROI, highest-converting marketing channel. Source Except for maybe SMS. Yes, really. How many people are happy to receive promotional emails from a brand? 61% of consumers say they prefer to be contacted by email. But... 75% are happy to be contacted by SMS. Open Rates: SMS and Email What about open rates? Email can score highly here. Across the board, email open rates hover around the 25% mark and are steadily growing. Source Can SMS compete with this? Yep. SMS open rates are around 95%. That’s not a typo — 19 in 20 SMS messages get seen. Source (Some sources say 98%. ) They definitely get seen. But do they get a response, especially one that turns into profit for your business? Again, SMS compares favorably with email here. I keep turning back to email because for all these metrics, it’s far and away from the best performer most marketers are familiar with: it’s the one to beat. Response Rate: SMS and Email Let’s look first at raw response rates: Any response counts. Email response rates sit around 3% on average — yes, the very best email marketers can X2 or 3 this at least. But I’m comparing broad averages: like with like. SMS response rates are around 45%. That’s 7. 5 times higher. And these responses are fast: around 60X faster than email responses. Source Are Those Responses Worth Your Time As marketers, we all have to struggle, sometimes against temptation and sometimes against others in our organizations, to disregard vanity metrics and remain focused on growth and revenue metrics. In other words doing business, rather than focusing on misleading numbers that can make it look like we’re acing our own section of the ‘funnel’ (blech! ) while really we’re wasting time and effort, feeding weak leads on to sales and building an ‘audience’ instead of a customer base. Unsurprisingly, this is reflected in the priorities of businesses that employ SMS: the majority set measurable, clear goals, aiming at either improved customer experience (34%), increased revenue (28%), or both (31%). Source Over three quarters achieved those goals. Does SMS produce customers and dollars? For consumers, absolutely. Instore on-demand redemption rates for coupons are around 70%-80%, while out-of-store on-demand coupons are redeemed at around 40%. Source The value of SMS for consumer marketing is clear. Bonus: Here are some additional SMS Tips by LocalFame. What about B2B? B2B SMS works most effectively in conjunction with email, where it can increase conversions radically. Source Sending 3 or more texts after initial contact from an inbound B2B lead can more than 3X conversions. SMS has excellent engagement and response metrics across industries and in both B2B and B2C. SMS is Easy to Track and Measure You can track and measure SMS in a quick-and-dirty, but effective way, by monitoring clicks on links in texts. Source If you’re a bit of a Google Analytics ninja, you can build the whole conversion flows through custom landing pages (optimized for mobile, duh) on your site, and do the whole thing inside a single tool. Source But what’s better is a platform that feeds you analytics in a more intuitive way, so you can stick to just being a marketing ninja and not need to master a sometimes-opaque analytics platform as well. It’s even better if that same platform integrates with your email marketing flows, and lets you quickly build multichannel flows based on the most common use cases, with readymade ‘recipes’ that you just have to tweak, fill in and send... Yes, we have one in the pipeline. Watch this space for a detailed breakdown of how it works! It’s Easy to Make SMS Interactive SMS can be made interactive easily. Even if the message itself is just text and links, the link can lead directly to highly interactive mobile web pages or web apps. Check out how Chipotle does it. Source Follow that link and you’ll be at a game, ‘’Cado Crusher,’ where you compete to get real prizes — free guacamole, in this case. Source The promotion is over now, but while it ran, winners received their winnings by... SMS. The standard marketing SMS is if anything even simpler — text a word or phrase to a indicate a simple affirmative, claim a coupon or enter a prize draw. This has the advantage of letting you offer limited choices on a limited time frame to option-swamped consumers. SMS Can be Integrated into Omnichannel Campaigns For years now, marketers have been telling each other to stop looking at this channel or that channel and look at the customer instead. Our customers read stuff on their phones, browse online stores on laptop and desktop, save Pins on tablets, then wander into stores to try things on and look for a coupon on their phone. Customers care about the brand, message, relevance and value, but they don’t care about the channel. So, we have to build marketing campaigns and strategies that aren’t channel-specific and reach customers wherever they happen to be, with the most appropriate tool at that moment. Adobe sums it up: Omnichannel marketing is about creating a mutually rewarding, connected experience across online and off-line channels, rather than focusing on content and messaging for each individual channel. SMS is a perfect fit for that approach. We’ve talked about how SMS gets opened more and replied to more. That’s great. But it also gets opened a lot faster. Like, usually within 90 seconds. People check their emails — about 15 times a day, on average, which isn’t too shabby. But they get SMS messages. 90 seconds is about how long it takes to get your phone out of your pocket and open your messages. What Does This Mean for your Omnichannel Campaigns If you have a time-sensitive offer, SMS is the channel to use. SMS is an ideal channel for shipping and status updates, including delivery alerts. Shipping company Asendia opines, ‘providing your customers with timely tracking information from shipment through delivery is key for customer satisfaction. ’ Text marketing doesn’t have to be time-sensitive: text messages can be an effective way to increase email sign-up rates, especially if they offer a reward for timely uptake. Follow this link, sign up to our newsletter and claim your 20% off, your free pizza, your $5 gift card, your free audit. Not only do mobile phones not have spam filters and the deliverability issues that can come with overactive security features in email inboxes, but they can also help you improve your email deliverability scores too. RCS and SMS: The Past and the Future SMS is a sharply restricted medium: no images, no design elements, no more than 160 characters. Worse, they’re reliant on cellular networks, when the connection isn’t guaranteed and can easily be compromised by location or even bad weather; doesn’t sound like they can easily compete with size-unlimited, network-agnostic services like WhatsApp, which don’t care whether you’re using 4G or cafe wifi. Yet, text messages remain a popular and effective means of communication. Is that despite the restrictions on content and length, or because of them? We’ll soon know the answer to that. The ‘next generation’ of SMS is RCS: Rich Communication Services. RCS (as opposed to Short Message Service, which is what SMS stands for, in case you’re wondering) is the brainchild of smartphone manufacturers in tandem with the industry’s regulators. RCS has existed for over a decade, but low uptake by handset manufacturers prevented the extensive spread of the technology. Now, with backing from Google Fi, an RCS-based tool called simply Chat is poised to enter the market in a serious way. Andy Shirey, senior product manager at SMS marketing company OpenMarket, says, ‘We like to call it the next evolution of SMS. It’s richer messaging content with features like reading receipts that are great to have. ’ Smartphone market penetration is near-total now, so this next-gen SMS equivalent may have real legs, but it’s likely to continue to co-exist with traditional SMS for some time. The future could include the seamless integration of SMS marketing in conversational commerce. A number of online services already share order and shipping details over WhatsApp instead of traditional SMS. Given that most customers now use third-party messaging apps to read and send text messages, the data collected by these apps could also be used for SMS remarketing purposes. Anatomy of an SMS Marketing Message By now, hopefully, you’re convinced: SMS marketing has a lot to offer. But how should you go about it to get the best effect? SMS marketing has two components that you’ll need to understand to put your own messages together: the keyword and the shortcode. The Keyword and Shortcode The keyword is the word your customers' text; the shortcode is the number they text it to. Source Messages like this one are the archetypal SMS marketing message: interactivity is built in. But there are others, asking for a different type of interaction; messages that ask for users to visit a certain link, or to reply with information. Reminders, confirmations, and offers all look different, on the surface at least... Whether they’re tracking products like this one... Source Or reminding you of appointments like this one: Source Or whether they’re pitching an offer like this one: Source They all have similar underlying anatomy. It’s very simple — at 160 characters max, it has to be. Addressee, value, desired action. That’s pretty much it. The more specific these three things are, the more effective the SMS message will be at getting the desired result. SMS Marketing Examples So an SMS that runs: Interested in great deals on summer clothing? We have summer clothing! Why not visit our summer clothing store. That’s weak. If you’re reading the Moosend blog, chances are you’re an experienced email marketer, so you’re already seeing the similarities. The message above could be for anyone, and after reading it you have no idea what clothing, what kind of deal, or even where the store is. It’s not compelling or interesting. How about this? Wedges with that? Complete your summer look with our May Day sale. 20% off summer dresses, shorts, and shoes. https://link. io/couponhere The ‘wedges’ joke is corny but lighthearted, but what really makes the difference? We know what this person likes, perhaps from their interaction with our email or website Our offer is specific: 20%, not ‘great deals’ We’ve named actual items they might want There’s an action they can take with their thumb: follow the link to get the coupon How to Implement SMS Marketing SMS sounds like it could work for you, but how to do it? 1. SMS Marketing - Get permission Like email, SMS is permission-based. In the USA, SMS marketing is regulated by the FCC, under the TCPA and CAN-SPAM. Transactional messages — your product has arrived, here’s your receipt — are exempt, but any other messages have to: Be sent via a shared shortcode and by associating a unique keyword with your campaign Opt-in only, with no third-party lists. Inform consumers, ask them to sign up for SMS, and keep records of sign-ups Easy to opt out: provisions to ‘text STOP to 555-555’ or equivalent. Users should be able to get off your SMS list easily Appropriate messaging: message content has to be appropriate to the audience that will receive it, not offensive, for instance. In the EU, SMS is regulated by GDPR. That has several specific requirements: ‘Hard’ and ‘soft’ opt-in: ‘Hard’ opt-ins come when you get a clear yes to ‘can we contact you with marketing texts? ’ ‘Soft’ opt-ins are people who have been or currently are customers or inbound leads. The big difference is that soft opt-ins are much more restricted: If someone previously purchased food from you, for instance, that soft opt-in lets you contact them again with offers related to food. What you can’t do is hand their contact details off to other parts of the company to text them about clothes, cosmetics or car parts. To do that you need a hard opt-in, and to be valid, that has to be up-front and specific about what topics you’ll be contacting them regarding. 2. SMS Marketing - Know Your Customer! Funnel all your feedback from your marketing efforts to your CRM, then power your SMS marketing campaigns with all that good data. Website visits, phone calls, live chats, purchase history, social media and email marketing should all be feeding back data to your CRM, letting you build up an image of your customers you can use to target them with appropriate SMS offers. Think of SMS as another piece of the marketing puzzle rather than another add-on or gadget; find the right place for it in your customers’ journeys. But to do that, you have to know your customers, well enough to send them SMSs that match their interests. For instance: A regular customer visits your website, looking at a power saw. Your email marketing system responds automatically, sending that customer a reminder that they didn’t buy it and telling them their local outlet has it. (If your email software doesn’t do that, well, ours does... ) Now, if they open that email and click the link to see where their local store is, you have a basis for sending them an SMS like this: Hi , your Bosch PSA 700 E is in stock at our South Street store. Pick one up today and get 10% off! Send that out at random, and you’ll get 20 opt-outs for every sale. Send it to a customer you know, based on their actions, and you’re adding the right push at the right time to let them justify stopping by and getting their hands on all 710 watts of raw, reciprocating power. Source 3. SMS Marketing - Speak up Text messages are read fast. Be clear, not clever. Say what you’re offering, and say what you want. DONT YELL — all caps is for crazy people on the internet, not for getting people to relate to your brand and buy your products. The exception is your keyword — use caps to make it stand out from the text body. And remember you have 160 characters. Direct is best. , your appointment for 10:30am on Saturday, July 23 is confirmed. Please park at the back of the building. Thanks! Here’s what we have for you. Here’s what we want from you. That’s clear and simple. Speaking of which... 4. SMS Marketing - Call to action Marketing 101 applies here, too. If you want people to do something, tell them exactly what and make it easy. Calls to action can request complex actions, or be the first step in a chain that only leads to purchase much later. The ‘Cado Crusher’ game we talked about earlier is a good example of that. But they can be more direct too. SMS Call to Action Examples ‘Show this text’ is a classic — encouraging engagement with the text message marketing program, and easy to have staff verify by eye with no other tools needed; no wonder it’s a favorite of the restaurant industry, for instance. Your booking at Auberge Hollandaise is confirmed for 8:30pm Friday, June 12. Show this text for 25% off your meal! ‘Click here’ is a winner if you’re building your SMS marketing into a wider digital campaign. Mobile users love an action they can complete without taking their hand off their phone, and it’s an ideal opportunity to have users make an action you can use to gauge their willingness to interact while they get the map, code, or web page they need. Be first to know about discounts and new items at Crystal Clear. {Click here} to sign up for email and text alerts! Text to win CTAs are a classic engagement-builder, sometimes overused by local businesses like taxicab companies, but still with substantial power if they’re used right. Win a round the world cruise for two! Text ROUNDTHEWORLD to 555-555 to win. Winners announced live on Saturday May 3 at OptiMall, Main Street Retail Park Text to vote. People love to vote, to get their voices heard, and this is a powerful way to get your sign-ups to interact with your brand. (You can bundle it with competitions too if you like! ) Who’s your favorite for the Iron Throne? Text VICTOR followed by your nomination to 55-555 and you could win a 32” Logik flatscreen TV. Buy now, while stocks last and other urgency CTAs are best sent only to customers who have already indicated purchase intent. When they have, 10% off and a reminder that there are only 7 of the item left in stock could be the difference between a sale and no sale. 5. SMS Marketing - Timing is everything If you’re sending SMS that’s triggered by customer behavior, this is less of an issue, but still, remember that someone who opens an email at 3 AM may be insomniac or working odd hours; they’re definitely not about to take a trip to the store. Don’t ask them to. Keep SMS between 8 and 9, consider more restricted hours at the weekend. Remember, if email is like a letter — it falls through your door, lies on the mat, and you can read it any time — SMS is kind of like knocking on someone’s door. Don’t do it at 5am on a Saturday if you want to have a good relationship with them. 6. SMS Marketing - Make signing up easy This is the exact same advice you’d give someone who’s setting out in the email marketing game. Again, rather than give our granny egg-sucking lessons, we’ll keep it brief and just say: if you want SMS signups, put them everywhere you think your customers will want them. In emails, on landing pages, on product pages, and in-store. Once you have a sign-up, you can use it to expand the number of channels your customers opt in to — text them email opt-ins, for instance. Make it super-easy for them to take that first step. Conclusion SMS marketing is a natural component of a full digital marketing stack. Most businesses can benefit from it if it’s done right; in this post, we’ve leaned on local and B2C use cases, but there’s plenty of scope for B2B marketers to leverage SMS too. The key factors are targeting, messaging and timing — just the same as for email marketing. (They’re such a natural fit that we’re bringing out an SMS marketing module at Moosend soon; watch this space for details... ) Use SMS as a blunt instrument, separate from your wider marketing efforts, and of course, your results will be disappointing; but build it into your wider strategy, and most importantly test it to see which tactics work best for your business, and you could see engagement and revenue leap. --- ### Instagram Giveaways: Marketers’ Guide For 2024 > Do you want to launch your first Instagram Giveaway but you're not sure how to do it or if you need one? Read on, we've got you covered! - Published: 2019-04-09 - Modified: 2024-12-26 - URL: https://moosend.com/blog/instagram-giveaway/ - Categories: Social Media - Tags: Social Media - Levels: Beginner The concept of an Instagram giveaway is fairly recent, but the concept of social media is not exactly new. Facebook was launched in 2004 and had something that other social networks didn’t have at that time: transparency. It was-still is-against Facebook’s policy to create a profile using aliases or personas (not that it was impossible, of course). But the logic behind that, was the creation of original bonds between people, of an actual peer-to-peer network with people on both ends of sending and receiving, instead of computers. Of course, in order to remain relevant, Facebook never shied away from changes, even when these changes didn’t need to be done-ie changing the (infamous) Facebook wall to Facebook feed. But even with those risky moves, Facebook’s dominance was still threatened. If you do not like History Lessons click here to skip to the Instagram Giveaway section! The birth of Instagram I remember having explained what Instagram was to my mother, somewhere around 2013: “It’s a platform for people to upload pictures of their food and think they’re photographers” #fail right? Back then, Facebook was all the rage and I wasn’t a fan of change or food photography-but change can sneak up on you. And boy did it sneak up on me, now I can’t get over how pretty the Dogpatch filter makes my photos look! But how did we get to this? Instagram is a social networking app that was created in 2010. Its creators had one thing in mind: to allow the users to share creative imagery. In its essence, Instagram is a photo and video sharing social app, in which Facebook saw huge potential and went ahead and bought it in 2012 for 1 billion dollars-only a fraction of what the app would be worth today-making one of the riskiest-but at the same time, most rewarding-investments in the history of social media. But what is it that makes Instagram so popular? Well, this would be a tough question to answer. Instagram is the only app I use-and I mean the only app that works better than the corresponding website. Which means it’s designed (and not simply optimized) for mobile. Therefore a huge #win! Also, it hopped on and took over the photo and video sharing bandwagon so quickly and successfully, that it will simply remain relevant. Of course, this doesn’t mean the app ever rests, what with new features coming every so often, some good (looking at you, Instagram TV! ) and some very, very bad (being unable to see who viewed my story after 24 hours? How is that a good idea? ) All in all, the mindset that put Instagram on the map and managed to earn the app one billion users as of June 2018 was the fact that everyone hides an artist inside. The graph below explains things in more detail: (Source) So, it’s safe to say that the creators’ vision of all people expressing their visual creativity was more than successful. So much so, that it created a whole new marketing philosophy. Instagram as a marketing tool is all about interaction The marketing logic nowadays is people selling to people/buying from people/offering services to people-see how many times I said “people”? H2H is all the rage now, and don’t think that social media had nothing to do with it! Just sit back and think of this: as an Instagram user, how many stories, IGTV videos, and posts do you interact with, each day? Now how many of these stories and posts are from friends, family or people you know? How many of these are the posts that come from brands or brand ambassadors/influencers and what is the product in question? Are the brands you’re interacting with, fun and exciting? And if so, in what ways? Are they taking advantage of current trends to remain relevant and stand out, like many did during the #10yearchallenge? How many times have you interacted with a product you didn’t think you’d like, just because the aesthetics of said product were simply too good to pass up? And how many times were you intrigued and lured into buying, only because something you’re already a fan of was behind that product? Yes, I am looking at you and your collaboration with Game of Thrones, Urban Decay Cosmetics! And of course, I openly blame you for making me consider buying a highlighter that I wouldn’t ever use. These are cases of fantastic Instagram marketing! I am also looking at you, Too Faced Cosmetics for making me interact with your stories and engaging me to the point where I now have to check out what shades of lipsticks I have and decide whether I really need these: I won’t even pretend to think about it, I do need these, it’s fate. These two examples are basically two great ways to “trick” users into interacting with each brand. But interaction goes a long way, with user-generated content, influencers and brand ambassadors and one of the most beloved marketing techniques that have been a game-changer. The Instagram Giveaway! Of course, contests have been a staple in every buyer’s life since the beginning of time and business. But still, an Instagram giveaway, much like Instagram marketing itself, brought new elements to the table. In the old days, people had to enter their data into a form (in the days of yore, it was a written form) and hit “send” (or go to the post office), then wait for the winner to be announced... In 2019 though... Let me express my feelings about these long-lost practices with some visual aid: An Instagram giveaway is a fairly simple concept: the business/influencer/account owner/whathaveyou decides on the specifics (keep reading to find out what these are), a CTA is created and then, the giveaway goes live. The free prize is enticing and the people are asked to perform, more often than not, a very simple task: tag, like, follow and sometimes share. No muss, no fuss, no long forms to submit and huge benefits to the company itself, as an Instagram giveaway serves for social proof amongst other things: the brand cares enough for the followers to give out prizes and the more the people that enter, the higher the chances of the product being useful and of value. And when we say social proof, we mean the important kind of social proof that will get your brand going, seeing as social media is really important in the decision-making process: (Source) “What other benefits are there, though? ”, I hear you ask. Well, an Instagram giveaway, as we said, creates engagement. Engagement creates buzz. Buzz and Instagram’s algorithm are two peas in a pod. See where I’m going with this? High engagement rates makes Instagram “think” that your content is of value. Which means that it will want the users to know about it. Which means that it will show the content to more of your followers and, potentially, help it end up on the “Explore” page. And the “Explore” page will definitely get you more exposure, which will get you more followers. But I mentioned something earlier: The specifics. So let’s go check them out, shall we? How to do a giveaway on Instagram - Instagram giveaway 101 I think that by now, you’re convinced that you need to go through with a giveaway. So, let’s discuss a thing or two about the hows and whys. We said that an Instagram giveaway is a simple concept. But if you think that not a lot goes in its planning, then... So, without further ado, let’s go! Take your time to study the competition Even though we think that all brands run giveaways, there is a lot of space for marketers to evolve and create something original and fun. So, don’t sit around and wait to come up with an idea. Check what your competitors have been up to. Maybe they haven’t run an Instagram giveaway yet-even better for you. But if they have, just go ahead, check them out anyway and come up with something more fabulous to get back the spotlight! (See how I didn’t say steal? You don’t steal something that’s yours, to begin with, and this is the attitude of a winner, my friend! ) Explore the hashtags used by contests that are similar to what you’ve imagined as a concept or similar to your account, product and aesthetic-wise. See what prize your competition has decided to give and give something better. Are free samples their thing? Well, try and tackle that by giving a full-sized product. And here’s a tip: Since more expensive prizes create more engagement, why not give away something that wouldn’t be too affordable otherwise? For example, if you’re a hotel brand and everyone’s giving away free stays in a plain room that fits the guests, give away a free stay in the honeymoon suite just because! You can also use a Social Media contest tool that will help you streamline all the above. Make sure that what you’ve come up with, complies with the Instagram giveaway guidelines Instagram’s guidelines on sweepstakes and contests are quite strict and, frankly, quite clear. Apart from your contest following the laws and regulations of your location (well, duh! ), there are some other things to keep in mind as well: Instagram giveaway rules and regulations are important and should be right there where anyone could see them. Make sure to be strict about following said rules, by pointing out that unqualified entries will be eliminated. Oh, and don’t forget the deadline! Be careful with tagging. You can ask people to tag themselves or your brand in their own photo, but you can’t ask them to go around and tag everything and anything. Instagram won’t like that. Instagram is not a part of your contest in any way. And you should have a disclaimer that makes this crystal clear. Also, Instagram won’t offer you any help whatsoever with the contest. You’ll need to figure out how to plan it yourself, but you’ll also need to tackle any issues-legal or otherwise-that may arise. Here’s the full list, in case you have more questions: So, your business should follow these no matter what, really. Otherwise, no Instagram giveaway for you. And here’s a little something on GDPR for further reading. Just in case you have any questions on that as well. Know your brand Take your time to really look into this. What is it that you’re offering? Why would your audience and people looking for the hashtags you use as the prize? At what point in the year would your product be most useful? Makeup brands go crazy during Valentine’s and Christmas, but not the same can be said for sunscreen brands. So, make sure that your Instagram giveaway actually fits with your brand and your aesthetics. No user likes content that is messy and inconsistent. A brand like Chanel won’t bother with anything less than classic and, of course, classy. Vibrant, but not too vibrant colors, a bio that goes straight to the point and a voice that straight up screams “class”. The exact opposite would be Benefit cosmetics: Vibrant pastels, neons, emojis in their bio, this is a youthful, contemporary brand that sets trends. Know your audience Try and check out their behavior and how they interact with your brand. What do they like? When do they interact more? What do they interact more with? Also, keep their ages in mind and how different ages use different products, especially if your brand’s age spectrum is broad. Know your goals Why did you think an Instagram giveaway would be a good idea? What are you aiming to do? Is it followers that you’re after? If so, you can showcase the value of your brand instead of that of the prize alone. Is it brand awareness? Try and create more buzz. Is it sales? Offer the winner(s) a coupon or a discount code. Keep your goals in mind when going through your data, and go through your data to determine your exact goals but keep something in mind. Focus on one goal but don’t think that you shouldn’t try and hit three birds (the aforementioned ones) with one stone. Know your hashtags It’s easy to fall into the trap of too many hashtags, which looks a bit tacky in my not-so-humble opinion. Go for quality and not quantity. Tarte Cosmetics is one gem of a makeup brand and they know their business pretty well. Look at the hashtags they’ve used. Yes, #giveaway is to be expected, but the other two are the two hashtags that are consistent with their brand. Important: They are consistent but not constantly used. Try and avoid repeating the same hashtag over and over again and maybe try and “hide” some hashtags in your comments. This helps attract the right crowd that won’t engage just for the competition, but will be able to be led further down the funnel. Don’t forget that it’s easy to just follow a hashtag. In order for your brand to stand out and earn more followers, you’ll need to think outside the box. Let the games begin! I think the research you need to do beforehand is perfectly clear now, what with the instructions and all (if not, tell us in the comments please! ). So, now you’re all set and ready to decide on which idea of yours is the million dollar-or followers, up to you-idea! So, you’ve got your simple contests, your more complicated contests, contests that work kind of like easter-eggs... Oh, what? You thought there’s only one type of Instagram giveaway? Well, my friend... Here's how to do a giveaway on Instagram. Just check out our list of ideas! The #plainjane one It’s nothing too fancy, just the type of giveaway we see out and about every day: the user is asked to like the picture, follow the account or accounts linked to the Instagram giveaway and maybe tag one or two people, for bigger outreach. Kind of like this: Simple, effective, but with one significant flaw: tagging people could potentially drive “spammy” traffic. There is no reason to have ten thousand followers if only two hundred are going to engage with your posts. The #plainjaning strategy is not just likes and tags though. It could be a comment with a hashtag, instead of tagging a friend. In the aforementioned example, it could be a comment with what the follower’s favorite breakfast is, followed by a specific tag set by the brand. The #influencer input You’re not above that one, no brand is. Ever. And there’s a reason behind that. Influencers serve as social proof that your product and your brand are useful for people like your buyers (see what I did there? ). And this is the reason why you should know your audience first, before deciding on anything. Case in point: This post wouldn’t have worked for someone like me, as I don’t do #cooking, so I’m not the brands’ Neo. And while I am sure I am a good fit age and budget-wise, the things I find interesting in this post are the colors and the copy. The copy calls people to enter, sure, the CTA is clear BUT there is a bonus. The influencer asks her followers to engage differently by asking what is their favorite jam (hit song, for those who have no idea). So, even if someone isn’t particularly interested in your brand’s Instagram giveaway, you can work around that by asking something that will entice people to answer, no matter their preferences. Because engagement is the name of the game. The three words you need: Instagram #loopgiveaway Don’t worry if these words sound unfamiliar, I’ve got your back! Terminology aside, it’s one of the most common types of Instagram giveaway. They include up to fifty (sometimes even more) accounts that partner up and host a competition. The main requirement is following all of the accounts that participate, like the picture(s) and then the user is all set and ready to claim their prize. This creates a loop (hence the name) and helps with the Instagram algorithm, as it creates engagement. And if the brand is fairly new, it helps with it gaining more popularity, as it’s allowed to ride the fame bike with the “big boys”. Of course, an Instagram giveaway like that one needs a lot of planning beforehand. As with everything, the result has to be homogenous and the brand voice needs to be consistent. This means that you’ll need to find accounts that will be willing to participate and have similar aesthetics as your own, get in touch with each other, negotiate and decide on a prize. Pro tip: Decide on a gift bundle that will include products from all those brands, in order to turn followers to potential buyers and lead them further down the funnel. This image shows an example of what I just mentioned, with a little twist: In order to follow the rest of the accounts, you need to tap on the image and follow the loop. Therefore, this giveaway comes with a fun Easter egg hunt. Now take a look at what their gift bundle consists of: All brands have to do with children’s products and activities, which creates a fantastic bundle that covers both basic needs-ie meals-and fun activities. That way, each prize complements the next, creating a need for more. The #ugc one What is #ugc, you ask? Oh, it’s user-generated content and it can take many forms. And help your Instagram giveaway skyrocket! Basically, user-generated content is content created by the followers or people who interact with your brand. The content can be anything, which is why user-generated content has a wide variety: Photos Videos Stories Anything posted on social media that shows interaction with your brand falls under this category. Now let me show you. Exhibit A: The brand Frank Body might as well be the king of word-of-mouth and user-generated content, with Frank-their main persona-encouraging everyone to post about them, creating a tribe called “Frank babes”. Frank is relatable. A little cheeky. And boy oh boy does he love his followers! So much so, that he uses his bio to encourage them to tag him in their posts. Check it for yourself: I really don’t need another exhibit, I think you get the gist. Now imagine taking this kind of engagement and using it in your favor in a contest. I can hear Instagram’s algorithm clapping in enthusiasm! So, let’s discuss the hows and whys. Why do you need it? The answer is more than obvious: People trust people and not brands. Don’t believe me? Well, you should believe the statistics, then. User-generated content is 35% more memorable and 50% more trusted than traditional media in general, when it comes to millennials. And millennials comprise the majority of the buyers’ population today. Also, it’s a great way to make the followers feel important to the brand, as user-generated content makes the community the center of attention, brings people with one common key interest closer to their peers and allows them to talk about themselves in a way that is commonly acceptable. By asking users to create content for you, you essentially gain their trust. It’s a no-brainer, really. Followers are asked to help your brand out, boosting brand awareness and, in some cases, serving as social proof. What could be better? Oh, yeah. The huge engagement and the zero cost (money and time-wise) that goes with it! How can you do it? First of all, you’ll need to decide on the theme. Is it a #valentinesday contest? Or maybe a #halloween one? Or is it run just because? Once you decide the theme, it’s time for the prize. What is it that you’re giving out? Is it worth the effort of someone actually creating content for you? If, for example, your prize is a sample-sized product, then better go for something simpler. The bigger the prize, the more intricate the set-up. And now, for the tricky part: your Instagram giveaway will need a unique hashtag. Dunkin’ Donuts, for example, ran a Halloween-themed contest in October: Simple, minimal copy, clear instructions and #DunkinDressupContest was good to go! And look at some of the entries, the brand couldn’t have come up with content of such high quality, all on its own! You could always ask your followers to post their creations in their stories, tag your account and use the contest’s unique hashtag, seeing as stories seem to have even more engagement than plain old posts. And now for some #more_instagram_giveaway_ideas We're not done yet! There are some more Instagram giveaway ideas you can incorporate to your giveaway-or your strategy altogether! You can redirect your users to your landing page with a clever CTA, seeing as a competition is not something that will work forever, but conversion is. For example, if you say “Click here for more” and include a link in your bio, you’re good to go. This will entice users to subscribe. You want to keep them hungry for more benefits and prizes? Include a little something-something in your newsletters that will make your followers-now subscribers-feel like they’re part of your brand’s family. So, get them playing and get their emails, all at the same time! It’s a win-win situation, as you’ll use something extra to entice them and get their emails, generate your leads, build your list and your followers will interact, feel like they’re part of the brand’s family and compete with one another for that much-desired prize. Or maybe you would you like to boost interaction levels, pre-competition. Good call! All you’ll need in that case would be to run a poll or a Q+A in the stories section of your account. It can work wonders, it will make users engage and keep them on their toes. Would you like some more action and anticipation? Break the entire contest into parts, then! You can announce that a little somethin’-somethin’ is coming, by asking users to complete a poll, a survey or answer some questions, through your stories. (And maybe this would be a good time to revisit the landing page thingie we mentioned before! ) Then, you can post a cryptic image on your stories, with a CTA that will keep users engaged. The third step would be the main body of your contest. And lastly, you can announce your winner, either through your stories page or your posts or both! This technique could also be used like a makeshift double opt-in, as users who want the prize will complete each and every step, whereas users who don’t really care about what you have to offer, won’t be bothered. Here’s another idea (since you made it this far and I like you): If you’re running a contest around Christmas, do a #twelvedaysofchristmas giveaway, with a different mini-prize for each day and a truly #grand winner! And if you want to get an email or two, run a survey, build your list and then check out our platform! Learn the rules like a pro... And no, I am not referring to the rules you read above, that had to do with Instagram’s guidelines for sweepstakes and contests, even though you will definitely need to point those out. I am referring to the rules that every Instagram giveaway participant has to follow, that will have to comply with the aforementioned ones. The first rule you’ll need to be extra clear about, the one that gets ignored the most, would be inaccurate tagging. And while the “tag a friend in the comments” technique doesn’t fall under this category, you shouldn’t encourage people to tag others in pictures they don’t appear in and you should be quite clear about that. Rule number two would be to encourage your entrants to repost your Instagram giveaway. That way, you’ll get more engagement and more outreach. And if you use the landing page magic trick I mentioned before, you’ll get more emails. And the more emails, the better. Do not forget to make following your account, mandatory. That way, people who have found you through #giveaway will have to get into a quid pro quo situation: give a little bit to you, so that you’ll give a little bit to them. Oh, and include restrictions! You don’t want angry entrants or angry followers. Be clear on these thingies: age and location restrictions and when the Instagram giveaway will close. The rules simply need to be somewhere where people won’t miss ‘em. And while we’re at it, I’d like to showcase how my beloved Benefit Cosmetics decided to do it, it’s a wee bit of a seperate part but bear with me, you’ll love it! So, let’s begin: And since the rules were a bit too many, because of course, a company like Benefit Cosmetics needs to make sure they comply, they have included all the rules a follower and entrant has to know, but with a twist: there is a link to the Also, please take your time and study the screenshot above. You get tonnes of value right at the beginning: The winner gets the entire collection and exclusive products worth $250. But the Instagram giveaway, as we’ve already said, is useless if it doesn’t cause engagement and effectively trick Instagram’s algorithm into boosting the post because of its value. So, take a look at what our friends at Benefit Cosmetics did. Their rules are simple-follow both accounts, like the post and tag three friends-but with a twist! An emoji or a share of the post in their stories grants the entrants extra chances of winning, which means interaction, which means engagement, which is a win on both sides Now, check Quay’s take on the Instagram giveaway collab: There are bits and pieces that are slightly different, correct? Well, let’s just take a step back and think... Would that make users engage with both brands? Oh yeah. Would that drive more traffic to both websites? Definitely. Is it a genius move? I don’t think you need an answer on that one, as it’s fairly obvious. The answer is “Yup, it is! ” Okay, rant out. But not before I point out how these two posts are connected with this rule: Be super clear on how the winner will be picked out and how and when the winner will be announced, just like Quay did! Fact is that they could’ve specified how the winner can claim their prize. But this won’t keep anyone from joining and I’ll admit it’s a bit of nitpicking on my part. #OMG what went wrong? This is dedicated to all of you, who have come to this article for help. To those of you who have done an Instagram giveaway, or two, or five (! ) and they... Well, let’s say didn’t go as planned? Don’t fret, precious! I’m here and I have got a list to share with you. A list of don'ts and improvements. It’ll change your life, your outlook on things, your... Nah, it’ll only change the way you do Instagram giveaways, but that’s more than enough! So, without further ado: Why your Instagram giveaway ideas were a huge #nono 1. Your prize was meh Maybe it was irrelevant to what your followers like or need, or maybe it was not worth the effort, to begin with. Or maybe, just maybe, your prize wasn’t even obvious in the giveaway picture you chose, as it wasn’t the center of attention. 2. Way too many steps You can’t have people follow your account, follow your collaborator’s account, like your picture, tag people, repost the contest, come up with a hashtag, post original content with that hashtag, cook some- No, wait, what? It’s 2019 and it’s an Instagram giveaway. Keep it simple. 3. Your account is too small and you didn’t collaborate with anyone Well, I’m not sure I need to explain that one, but I will anyway. Giveaways, much like anything, need a crowd to work. If your followers are under five hundred, consider a collaboration with bigger accounts that will give you the desired traffic and engagement. 4. You thought a giveaway would do all the work all on its own Rookie mistake, but I bet you’ll get over it. Engagement doesn’t happen overnight and your followers shouldn’t feel neglected after entering. Entice them with a teaser first and keep them on their toes during the time it takes to announce the winner. Also, a giveaway won’t make up for the fact that your content may just not be something worth looking at (sorry for putting it that way, but you should think of that possibility as well) 5. Bad timing Why you would run an Instagram giveaway for a hot pink lipstick mid-winter, a scarf during summer or a couple’s trip when it’s not Valentine’s day, is beyond me. Do you know what else is beyond me? Not studying your data before setting out to do anything. Consistency is key in everything, and timing is no exception. If your followers are more active between 5-8:00 pm, then this is when you’ll post, otherwise, you won’t trick the algorithm effectively. There are various Instagram analytics tools to help you with this! 6. Your efforts didn’t match your followers’ efforts I wanted to do a separate bullet point for this case, seeing as there are more than enough accounts that think like that. Again, keep ‘em keen by posting, updating and so on and so forth but don’t put in less effort than what your followers are doing for the prize. If they’re generating content, for example, take the time to do something just as time-consuming for them. 7. Copy is important And probably what will make your followers think about you constantly. Make them say your name in a sing-song voice by creating catchy CTAs that show the prize’s actual value. 8.... --- ### How To Harness Growth Marketing For Your Business In 2025 > Growth Marketing is the essential ingredient to your Marketing mix. Click to read EVERYTHING there is to know on Growth Marketing strategies. - Published: 2019-03-13 - Modified: 2025-01-27 - URL: https://moosend.com/blog/growth-marketing/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Growth Marketing is easier to capture through real-life examples. Let's take a look at some of my favorite ones: American Airlines Took An Olive From Your Portion Back in 1987, American Airlines saved $40,000 by cutting out one olive from each salad. This one, teenie weenie change earned the company a chunk of its budget back. Sounds odd? Think of all the meals the airline company would serve on a daily basis on every aircraft. Multiply that by 30 (days in a month), times 12 (months every year), there you have it. And going from four to three olives does not deduct from an airline's good branding. I doubt that anyone would even notice. You see the extra olive (or removed olive, if you may) is the augmented product, not the basic service. It's not what customers buy the ticket for. Therefore, the implementation of this change only helps the company's growth. Dropbox Rewards Referrals With a Bonus Product Dropbox gives users who refer their friends 500 MB- 1GB (in-kind sponsorship) and can earn up to 32 times as many megabytes. While existing users don't upgrade their plans this way, Dropbox earns new customers who are always more expensive to acquire. Airbnb provides users with their own affiliate code for win-win scenarios Airbnb's Rewards System Airbnb rewards referrals with as much as 23 euros per referral. For users logged in, there is a cute dashboard on the right where users can see their available travel credit. And since there is no limit to referrals (as in the case of Dropbox) you can induct your entire family and all your friends to Airbnb. N26 personalizes your invite code and gives both sides a benefit If you have an N26 card, all you have to do to earn 15 euros is to invite a friend of yours to start using their new card. Talk about passive income! *I may or may not have customized the invite code myself. DIESEL Democratizes Influencer Marketing Diesel democratized Influencer Marketing with their SIDE:BIZ, encouraging all their followers to start up their own side gig and enjoy the same perks as world-renowned influencers. Making a celebrity out of each one, and helping users with a loyal following to leverage their network to their benefit (and DIESEL's of course), skipping absurd influencer fees. There you go: From an airline company to a SaaS product, to an online hospitality marketplace, a direct bank, and a retail clothing company, growth takes on different forms. What you need to make it work is to carry out a thorough customer data analysis. Then, just a simple idea that will be implemented and executed carefully will help boost your performance and drop the costs! What Is Growth Marketing? Growth Marketing is a data-driven approach to orchestrating a set of marketing actions (paid and not) aiming at specific achievements over a given period of time. Every implemented action needs to have a measurable and trackable footprint. The results of this set of actions are sustainable, long-term, and far-reaching. Just like my winter binge eating. Growth Marketing focuses on maximizing the impact of your existing channels and leverages their efficacy with added tools. Unlike Growth Hacking, Growth Marketing can revolutionize a process and scale its results over a period of time, whereas the former will be a quick fix. What Are The Best Growth Marketing Benefits? Growth Marketing has all the benefits of traditional marketing (the "set it and forget it" kind) and it takes everything up a notch by drilling everything out of each possible channel. Let's take a closer look: Traditional marketing gives you email marketing, while growth marketing raises you automation and artificial intelligence, popups, dynamic content, product recommendation systems, Refine, A/B testing, dynamic segmentation, automatic resending of campaigns to those who didn’t open them the first time, etc. Another example is that traditional marketing gives you social media, growth marketing gives you gamification, referrals, loyalty programs, VIP rewards, and personalized gifts. Finally, when traditional marketing gives you word of mouth marketing, growth marketing gives you affiliate marketing, referral marketing, backlinking, reaching out, and so on. If traditional marketing is a KIKKOMAN soy sauce, Growth Marketing is that mesmerizing ‘click’ sound of its cap. Is Growth Marketing for My Business? Growth Marketing is not a short bob hairstyle to ask yourself if that’s for you. It's for everyone. Here is a list of goals you can aim for with growth marketing strategies: 1. Reduce churn Growth marketing uses predictive analytics for customer analysis data and monitors user engagement in real time. In plain English: you can set up automated email campaigns which are informed by your website tracking and tracked user behavior. These can notify you when users show signs of decreased activity or disengagement. 2. Increase average order value You need to find ways to upsell or cross-sell customers in a way that is scalable, measurable, and sustainable. Some examples of such growth marketing tips are upselling and cross-selling drip campaigns, product recommendation email campaigns, etc. 3. Extend customers' lifetime value Your ultimate goal as a business is to retain customers for as long as possible and lead them further down the funnel. To achieve that, you need onboarding sequences in place, brand loyalty schemes such as a loyalty program or VIP rewards, Happy Birthday drip campaigns, and so on. 4. Go from free to paying customers How do you convert one from free to paying customer? What makes a user not buy a product or service? The fact that there are so many more available out there with more or less equally good features. So what you have to do is prove you are adding value to your offering. For instance, if you are in SaaS, then offer a free trial of your service for a limited period of time, anything from 1 week to 1 month. Then prompt users to upgrade their subscription plan to the next available plan or give them the opportunity to chat with one of your representatives. 5. Drive traffic to your site One of the main perks that growth marketing strategies have to offer is that of devising guerilla ways to increase traffic to your website or by promoting your website using an advertising budget. For guerilla tactics, you are looking at sending a newsletter to your subscribers and driving traffic to your eCommerce store or a landing page with a special offer. And if you are on Moosend, you can schedule campaigns to automatically be resent to those who didn’t open them. 6. Increase your conversion rate Brand owners and growth marketers look at conversion rates in fast forward mode: they see conversion rates in their absolute maximum potential and waiting patiently for results is not their cup of tea. Because they know there are workarounds to increasing conversion rates in other ways, such as Onboarding sequences, popups, LiveChat, etc. 7. Manage your landing page conversions To increase landing page conversions, you need to go above and beyond a landing page, you need to create a dialogue: make sure your copy is expressed in terms of customer-oriented solutions, testimonials, and social proof Only this way will you manage to convert users. For example, if you are to hold a webinar, consider adding a LiveChat box or another service through which subscribers could submit their questions on the spot and listen to the answers live. What Is Growth Hacking? Growth Hacking is not forever. It’s not Cher. But it's strong enough. What I mean by that is that growth hacking involves quick fixes more than it does long-term, sustainable strategies. It’s like stopping a link underneath your sink with chewing gum: it’s good for now, but you’d better have that handyman’s number on speed dial or you’re in for a water slide in your house. Here's a quick example: Suppose you need to reach your sales target by the end of the month. -A growth hacker will propose to do a giveaway among those who shopped that month, to generate buzz and traffic. -A growth marketer will go over customer behavior data and will design an email marketing campaign for each of the primary segments. What Is the Difference Between Growth Marketing and Traditional Marketing? In 2019, Marketing is not either Traditional Marketing or Growth Marketing. Marketing nowadays is a hybrid discipline, it always has been. Contemporary marketing brings together Traditional, Growth, Guerilla, Organic, and Paid Marketing strategies. Of course, these are not mutually exclusive. And Marketing has always been a medley of disciplines: Psychology, Sociology, Business, Finance, Language studies, Arts, and so on. Engaging in just one of these Marketing “branches” is not enough. You need a combination to achieve your TOFU (:top-of-the-funnel), MOFU (middle-of-the-funnel), and BOFU (: bottom-of-the-funnel) goals. Top of the funnel refers to gaining exposure across your audience. Brand awareness and brand recall are the most common goals of these actions: Social Media posts and promotions, Blog posts, Videos, Podcasts, etc. Middle of the funnel involves helping customers relate to your product/service by educating them on the solution you are offering. These achieve a Level 1 Conversion, as I like to call it, by acquiring email addresses through: Ebooks, Webinars, Discounts, etc. Bottom of the funnel: “We don’t make money when we sell things. We make money when we help customers make purchase decisions” - Jeff Bezos. This is your ultimate goal; to provide the golden decision: Schedule a free demo, Arrange a free trial, Free tutorials/ e-courses, etc. Takeaway: Traditional marketing looks at top of the funnel conversions, whereas growth marketing looks at conversions through and through, all the way to brand evangelists. Is Growth Marketing Organic or Paid? Both, actually. A tight Growth Marketing plan involves organic and paid marketing actions, combined. For instance, one free growth strategy would be to A/B test your email campaign and have the highest-performing one sent automatically. Doing so would increase your chances of converting more customers and driving sales. Another example, suggested by my colleague Nick -a devoted Growth Marketer- would be to join niche Slack communities. Doing so will help you promote your content with professionals in your industry. At the same time, you have a unique opportunity to network with people in your niche, or even meet your future customers there! How to find them? Here, I did the search for ya! Some of the paid tools for growth marketing actions are discussed in detail below: Growth marketing tools to use Sumo We use Sumo to create Hello Bars, Exit Intent popups, welcome mats, and many more. Sumo offers a variety of list-building options to its users all of which are a great way to build your list. High-quality leads are captured when they are hottest, depending on the action the user was about to take. For instance, if a visitor is just navigating, hello bars appear at the top or bottom of the pages you select and invite users to take action. Depending on your service provider, you can find carousel hello bars, meaning you could have three messages rotating, with different messages, background colors, and copy to lure customers to click. Moosend And now that you collected the emails and first names and last names and favorite color picks of your customers, what do you do with this information? Moosend will take care of everything: it will match all this information to the respective custom fields and will enable you to act on it. For instance, you can choose one of the ready-made drip campaigns for growth, customer order value, sales boost, and so on. By integrating Moosend to your website and eshop, you can reap the benefits of advanced website tracking and website analytics. Track user behavior and send the right campaign in real-time, automatically. Grow your company with the power of emails, automation, and artificial intelligence. You can try Moosend for free by creating an account! Ahrefs If you are serious about blogging and content creation, then prepare to choose a tool (Ahrefs, Moz, SEOlium, etc) to plan your keywords. We use Ahrefs to plan our keywords every month and write content strategically. You will also find voice search optimization features, meaning that your YouTube channel is soon going to explode with traffic if you follow the steps! Google Alerts Use Google Alerts to be notified when someone mentions your industry or competitors so that you can reach out to them with an outreach strategy, or when your brand is mentioned. I also use it to see when people mention my name. Real King Julien speaking. Google Trends This is the crystal ball of topics and trends: know what users are looking for, which keywords/topics are on the rise in the specific continent or country/-ies you are interested in! I still can’t believe this is a free tool. Additionally, there are a handful of online communities and platforms where you can share your content for free and receive a tonne of tractions some notable ones are Triberr (Freemium) and Growthhackers (Free). Which Are the Expert Growth Marketing Tips? Listen up sweetie, it’s not nuclear Physics. But it’s not Kim Kardashian contouring greatness, either. Here's a quick A to S (it doesn't go as far as Z, you're in luck! ): Affiliate Marketing for faster growth Grow your business and, while you’re at it, help others grow theirs. With Affiliate marketing, you essentially turn your customers/users into your ambassadors. Each affiliate gets an automatically generated code through which they can send their prospects a They can promote your services through their own affiliate code. For every plan they sell, they get 20-30% of the earnings of each conversion. A/B testing is life It’s 2019, so you might as well A/B test your content instead of playing Russian roulette. Don’t A/B test more than 1 component at a time. Try to A/B test as many of your marketing actions as possible. In your email campaigns rounder button today, try a longer newsletter next time, A/B test sender name (“Moosend” VS “X from Moosend”) etc. For your popups, try a hello bar at the top or at the bottom of the page, test a different copy or colors, exchange an exit-intent popup with a welcome mat and see which performs better, and so on. A/B testing is so effective and enlightening, you'll soon want to A/B test your entire life choices. Comments on blogs to raise awareness Don't be shy! Visit the most successful blogs and interact with their authors, leave a comment on successful posts in your niche, post your article on Growthhackers and leave comments on other posts, too. Compelling content and organic traffic Write what has not been written yet. Or in a way that has not been invented yet. Add a genuine, personal experience to invite readers backstage. Provide a solution that resonates with and adds value to your audience. If you want to talk about Instagram Marketing, pick out a couple of Instagram accounts acing their marketing practices and prove your points to your readers. And while writing copy, try what I like to call the equivalent of a strict Writing teacher: try Hemingway editor. Content upgrades for list-building Content upgrades are the fastest way to grow your list. I should know. Create content (an article, video, anything) then offer your audience some complementary and complementary material. Simply by entering their email, they can receive amazing content that will save them a lot of research! This way, you get to grow your list organically, with a little extra work. Guest posting to earn free traffic Offer to write a blog post for free to one of your favorite blogs (within your industry, preferably). This may involve extra hours if you also estimate the time you need to reach out to other blogs. First, you show them samples of your work. Then you are to suggest a few topics you would like to write about, agree on the topic/number of words/writing style/number of links linking back to your site, etc. It is a lot of work, which you can easily streamline along the way, but trust me: you'll love the results. You could be looking at a 20-40% increase in blog traffic every month! Link building to increase your authority For every article or piece of content you create, you need a few working days' worth to reach out to other blogs in your niche and ask them to link back to your content. The higher the domain rating (DR) of the blog linking back to you, the better. If you scale these actions, you will increase your blog's authority and also benefit from redirected traffic to your blog. Get set with your own team of link building experts and start pronto! And if you are "scared" about the costs here is an amazing link building cost analysis! Media Contact list with a twist An updated Media Contact List will always get you quick access to publishing your Press Releases. The Growth Marketing way to Press Releases is to send your news via a plain text email campaign. This way, you will always know the open rate and CTR of each mailing list. Ultimately, you will be able to inform your decisions based on data and previous user behavior so as to adjust mailing lists accordingly. SEO for CEO Search Engine Optimization is another Growth Marketing strategy: The basics of SEO include doing keyword research, aligning popular searches within your niche with the solution you are offering. It's also about formatting your content in a way that Google appreciates it more highly. To that extent, try using a variety of headings, add images and video, make sure that information is well-presented in the medium you have selected. If I had to give you a shortcut, that would be: google the topic you are interested in and check out the top results. Decompose their structure (headings, bolds, number of sections, etc. ) and content and try to compose your own in a way that is better than these. Which Are the Latest Growth Marketing Trends in 2019? Top Growth Marketing examples in 2019: Getting the most out of your email marketing and automation strategy There's nothing that says data-driven like reports and customer behavior tracking analytics. These serve as great proof when you ask for that little extra budget. I’ve worked for a few startups and I know what “zero budget” means. When you’re bootstrapping, you need to spend $10 and get back $400. Funnily, email marketing and automation give B2B and B2C companies a 1:40 profit ratio. For every dollar you spend on Email Marketing and Automation, you get 40 times its worth back. How? Have you noticed that major brands such as Gucci, Sephora, RyanAir, and Dixons send out regular email campaigns to their subscribers? Think about it. At the click of a button, they notify millions of subscribers about their latest offers. Then, they take to Facebook and the rest of their social media accounts to communicate the package deals, bundles, new offers, new items in their collections. The difference? Email marketing and automation performance are not algorithm-bound. We cannot influence the open rate or CTR of our customers’ campaigns. We perform at the highest level with the same budget every time. This way, you can always be sure that it was not the algorithmic change that cost you your performance, but rather, an aspect of your newsletter components. For instance, when you A/B test a newsletter, you do so for its open rate or click-through rate. Open rate is bound by components such as sender name, time of sending, sender reputation, sender history, etc. So, if your emails are impersonal (see "Moosend" vs "X from Moosend"), you send at a time when most of your subscribers are asleep because they are in another hemisphere altogether, haven’t set up your SPF/DKIM identity and no systems can identify you, or you’ve been sending poor quality content/spam content/irrelevant content to your subscribers, ... these take a toll on your performance. No, I didn’t forget about your subject line; arguably, the most important aspect to get your foot in the inbox’s door. Your subject line can really make or break your user engagement goals, which is why at Moosend we provide users with a free AI tool that estimates their open rate and how it stacks up in your industry against your competitors’ averages. Much more than that, Refine helps you improve your subject line with artificially intelligent recommendations, such as mentioning a brand name in your subject line, or exchanging a raw number for a percentage, and so on. These vary per industry and change over time as subscribers may become more familiar with either style and drop the engagement ball. Our Refine tool monitors trends and performance on our database over billions of newsletters sent daily and picks up changes in user behavior. This way, you can always make the best of the predictive analytics available on our platform for free. That is not all. Like subject lines, things like your font size, image size, CTA can all have an impact on your email marketing ROI. A whopping 80% of smartphone users (that includes us all, no? ) check their phones within fifteen minutes of waking up. Which means, if your email is not mobile-friendly, a big chunk of your subscribers are not going to be able to read your content. So, what's the solution? To begin with, keep your subject lines short, make your CTA tappable, keep images small and fonts large. In general, avoid clutter and make your emails easier on the eyes when accessed over a smartphone. Here are some of my fave growth email marketing features: Trust Countdown Timer for faster checkouts Best thing about it? Countdown timer increases engagement and helps the user make decisions more quickly. No, Carol, I don’t believe these are the only ones left on their site. Same way I don’t trust that I JUST missed the last Bella Mare Luxury Apartment. These just add a more dramatic tone to my search for accommodation in Crete. So, whenever you have items on offer, you know what they say: never launch an offer without a deadline. Chances are your audience might never act on them. But tell them that the offer expires in 30 minutes or 3 hours (and make it so) and you’ll see how many will decide on the spot. Even the most indecisive people will take action, meaning Libras and my sister. Add a touch of mystery with Preview text A preview text can help boost your open rate because it can be a punchline to your subject line, it could elicit mystery, it could give away the answer altogether (some audiences are sick and tired of clickbaity subject lines), etc. “, did you or did you not... ” Preview text: ... regret missing these bargains? They’re back. “Truth or Dare? ” Preview text: Choose wisely before you click “We’re sorry... ” Preview text: ... that our NEW collection is SO awesome and you can’t choose one. Setting up multiple sender addresses for your customer personas Say you have identified three main customer behaviors on your eshop/website. Create three different segments and introduce each of them to a buyer persona with the same features. Then, create the persona’s voice and name it after your colleague in charge of that segment and its needs. For instance, if one of your segments is 25-35 year old fashionistas who enjoy “Refreshing” their wardrobe and euphemizing overspending on shopping, then you’d be assigning them over to me because I know this audience very well (heh). So, I’d set up a sender address “Ine from Acme. com” and send this segment a list of NEW IN items every now and then. This would help create a personal relationship with that audience, and every email from me would be like an email from their personal stylist. Oh, and there’d definitely be a countdown timer in there to ensure that my subscribers took action instantly. Intuitive design and handy, DIY header and footer with Clone blocks If you don’t like Email Marketing and Automation, then maybe you are going through some post-traumatic stress from your experience with other services. But, it’s time to let that experience go and not hold you back any longer. Drag-and-drop a text box or an image, change the font size, add links, round your buttons or rectangularize them, connect your social media accounts, and you’re good to go. To save you the trouble of designing, say, the header and footer every time from scratch, we asked our Product team to create Clone blocks. This way, when you need to create a specific component, you can clone and templat-ify it and add it to your newsletter without having to design in all over again. Saving your own templates for quick designs Are you happy with what you designed? Then no need to start from scratch next time. Save your favorite newsletter design templates to your Library and access them quickly whenever you need them. The only Marketing Automation drips you'll be needing Increase checkouts with Cart Abandonment Use the Cart Abandonment recipe to increase your cart recovery score and boost your sales. Right now you are losing an average of 68% of your revenue from abandoned carts on your eshop. You could use that extra income, no? Cross-sell effectively with Product Recommendations We’re thrilled to inform you that upon signing up for Moosend you get your own crew of a gazillion dedicated sales assistants who pick up patterns in your users’ behavior on your website and recommend similar products or products bought by users who were similar to them. Better yet, you can make even more out of your Marketing Automation with Moosend by sending enriched cart abandonment emails: an email that has placeholders that mirror each user’s abandoned cart, along with a selection of products that might interest them. So, if I looked for toothpaste and various travel-size beauty products, and abandoned them on your eshop, the dynamic content newsletter that would be automatically generated for me would include the following: -the same toothpaste I viewed and almost purchased earlier -the exact list of travel size beauty products I had added to my cart And then a list of recommended items would include: featured/popular brand of toothpaste highly-rated neck pillow most viewed packable jacket Tada! Next up: Why you absolutely must set up these 3 drip campaigns Onboarding sequence, welcome emails, and thank-you automated campaigns make up the golden trilogy. Onboarding is every eshop owner’s way to design an air-tight tour of their store for their newly subscribed users. We (the newly subscribed users) are too lazy to care to search the entirety of your website. It’s like inviting us over to your headquarters and expect us to make our own coffee. Nope, Susan, our work is done once we’ve come to your store. Meet us halfway (cc Black Eyed Peas) and make us coffee, show us around the premises, share the backstory with us (how did the brand start? Why? Where? When? By whom? Photos or it didn’t happen), and sprinkle every one of these purchasing instances with a call to action. Did you show us your first logo? Sell us your nostalgia merchandise, or your vintage collection items. “If you liked this bit, you will love our vintage collection, which is as old as your discman is! ” Did you show us your available product categories? Ask us to tap on one of the corresponding images and offer us a complimentary 10% off (or free shipping fees, we all love that) on our next purchase completed within 24 hours. In the meantime, send a special offer reminder to alert your customers that the offer is about to expire. Yep, you guessed that right, that is an excellent opportunity to add a countdown timer as well. Here's a tip: VIP rewards Reward returning customers or customers who spend a lot with your brand. The rule of reciprocity is a mighty one, and if you don’t get it right, be sure that one of your competitors will, sooner or later. Using Loyalty Marketing Automation you can automate tracking of purchases that a user makes. This way, as soon as they reach the minimum number of purchases set by you, they will qualify for a free gift, a personalized gift, a major bonus, or free shipping fees for a month starting whenever they decide. If I were you, I would make sure there is a tiered loyalty program in place that would motivate its members to buy more and enter their card details. Your loyalty program speaks volumes about how much you value your members. You can be "Starbucks Rewards" loyalty (:that is A-level) and you can be "posh-snob brand of grumpy salespeople in-store" loyalty (:that is 0-level). Don't forget to wish Happy birthday! Ok, not everybody enjoys their birthday as much as I do, but everyone enjoys a discount. And there is one kind of discount that is as unique as one’s birthday is! Well, yeah, that was evident, it’s the Happy Birthday discount. Celebrate your customer individually by setting up Happy Birthday automated campaigns! Lead them to a landing page that customizes its content based on the user’s preferences/buying history and welcome them to their “An Entire Store to Myself” moment. They can choose anything they like, and even when the lights go out (tip: set the website background to turn black as the night falls) they can still browse on your eshop. Cool idea, huh? Yoast SEO Look, I don’t know how you are used to doing things around your business but I can’t make do without a couple of tools, one of them being Yoast SEO. It literally changed the way we did hope for good SEO practices. What you need to do is install the plugin (there is a free version available, too) and you can see what changes you... --- ### How to Create an eBook From Scratch in 2025 > The complete guide on how to create an eBook in under an hour. Tools, tips and tricks to create an amazing eBook for your business. - Published: 2019-02-18 - Modified: 2025-01-07 - URL: https://moosend.com/blog/how-to-create-an-ebook/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Have you downloaded an eBook recently and thought "have I gone back to the 90s? " With so many awesome tools on the market right now, there’s no excuse for having a poorly designed eBook anymore. Not only can you make your eBooks look amazing (for free! ), you can also use eBooks to build your audience and boost conversions for your business. But how do you create an eBook from scratch? We’re glad you asked! In this ultimate guide, we’ll cover: Why you should be using eBooks for your business Why your eBook cover matters How to save your eBook (and why it matters) The technical bits of eBook images How to create an eBook in Word Creating an ebook using Canva How to create an eBook in InDesign 5 hacks to get the most your of your eBook BONUS: Extra Tools to Create Your eBook Today! Let’s create that eBook! Why You Should Be Using eBooks For Your Business Guess what guys... eBooks are here to stay. They’ve maintained a steady read rate among adults in America over the last 5 years: Percentage of adults who have read an e-book in the last 12 months in the United States from 2011 to 2018 And if they keep up their momentum, eBooks are looking to be the go-to digital material for years to come: Digital publishing revenue growth in the United States from 2017 to 2018, and provides a forecast thereof until 2022, broken down by type. But before you get too excited, you need to make your eBook appealing enough for someone to even download it. And that’s where the work begins. Here are some important things to remember when starting to build your eBook. Your eBook Cover Matters Don’t judge a book by its cover? Erm, well... the internet is judging. You don’t want to be send out something as bland the example below, do you? Having a killer cover for your eBook is one of the easiest ways to make it more enticing to your audience. Not only does it create a great first impression, but a good cover can also communicate value and quality. When you think about it, the cover is the first part of the eBook that your audience is going to see, and if you get it wrong... it’ll also be the last. There are some key aspects to an eBook cover that you need to remember: Make sure your title is compelling Ensure the font is legible Communicate what value the customer will get in the title Only use an image if it actually adds something to the cover (sometimes less is more) Adding a subheading is also something you should think about. It can communicate value in a condensed way that won’t overwhelm your reader. Your eBook Can Be Saved in Lots of Different Ways An eBook can be saved in lots of different formats, so it’s important to pick the right one for your target audience. Here are the top three: If your target audience is using a Kindle, then you need to save your eBook as an AZW file; it’s made specifically for Kindle users but also works on computers, smartphones, and tablets. If you are looking for your eBook to “reflow”, then you need to save your file as an EPUB. This file will automatically adapt your eBook to a range of different tablets and devices and flow the text over pages with ease. This is the best bet if viewers read your eBook on their smartphone. The most obvious file choice to save your eBook is a PDF. This file is the best version to save your eBook as if you’re targeting people at their computers, making it a great solution for B2B companies who are using eBooks as lead magnets. The Technical Bits of eBook Images Apart from making your eBook look great, there are some important technical areas you need to nail to make sure the book works when it’s downloaded. If you’re looking for the eBook to be distributed by book publishers, there are strict requirements you must meet. Any images need to be 1659 px wide by 2500 px tall, but Barnes & Noble require a different structure altogether (so it’s best to check on each company’s individual requirements). Speaking of images, they should all be in RGB and not in CMYK, as some devices have difficulty picking up CMYK during a download. And make sure the images are of good quality (no pixels! ). You also should remove any borders from images, and don’t have any offensive material inside either. Now that we’ve got the boring stuff out the way, let’s start creating your eBook! How to Create an eBook in Word Creating an eBook in Word is the least sexy option on our list, but it’s also the easiest if you use the platform a lot. First, you need to make your material easy to work with. The best way to do this is to strip everything back to basics and save your material as an RTF. Any formatting you had in your document will be erased, and that’s perfect. (Just be sure to make a copy of your original, in case you mess it up! ) Next, you want to create a new document for your eBook. Just copy and paste your stripped-back material into it. Keeping up? Cool. Let’s build this eBook. The first step is to map out your title page. Here, you need to include the title of your eBook, a subtitle (if you’ve got one) and the author of the book. Change up the style in the options by going to Home > Styles > Title. Next, let’s get your table of contents sorted. Of course, if you’re creating a short eBook for a lead magnet, you probably won’t need this. But if you do, you need to go to Page Layout > Breaks > Page to add a new page after your Title Page. It’s this page that will become your table of contents. So give it a name, or just “table of contents” if you’re feeling uninspired. You need to go to References > Table of Contents > Insert Table of Contents to get your table to format throughout your eBook. We also suggest you add a header and footer to your pages to make it look more legit. If you don’t know how to do this, it’s dead easy. Just click Insert > Header, then to make it a combo, click Edit Header > Header & Footer Tools. Now, just go ahead and type in your eBook title into the header, and then in your footer, you can add page numbers as well so the reader knows where they’re at. Now, let’s get formatting! Must Do’s for Formatting Your eBook in Word 1. Use Formatting Marks To make sure your eBook is going to display correctly, you should turn on formatting marks in your Word document. What are the formatting marks? Well, they pretty much store all of the information you have inside a paragraph. This is anything from font types and sizes to indents, borders, shading and special characters. And if you see them creating gaps like the text underneath, you should delete them. Using formatting marks will keep everything where you want it to be, and make your text easier to read as well. 2. Hyperlink Your Table of Contents and Other Links in Your eBook If you created your table of contents as we showed you earlier, then this will be a walk in the park. All you need to do is head to Reference > Table of Contents and turn off page numbers and select hyperlinks instead. This will make it so much easier for your readers to navigate your eBook, and you should consider hyperlinking out to any other material, too. If you’ve got a blog post that you’ve mentioned, link it in your eBook. The same with your website, email address, Instagram account, etc. Or, if it’s a lead gen eBook, you could even link to your sales or subscription page. Anything that’s going to keep your reader interested and engaged should be linked before the eBook is published. 3. Save Your eBook in the Right Format Remember our step from earlier about your target audience? Keep that in mind when you’re exporting your eBook from Word. If you’re building your book in Word, chances are it’s a longer document so your target audience may be those on a Kindle or similar device. Whatever format you choose to export it in, remember that once it’s exported, that copy can no longer be edited. How to Create an eBook in Canva For shorter eBooks that need more of a visual appeal, Canva is the tool to use. Okay, so it’s not the most technical tool in the toolbox, but that’s what great about it. There’s hardly any learning curve when you use Canva, and just about anybody should be able to create a killer eBook in under a few hours. Heads up. You will need to sign up to Canva to be able to build an eBook, but it’s totally free to use, so why wouldn’t you? Pro Tip: While creating an eBook in Canva is super easy, make sure you have all your written content on a Word or RTF file already so you can simply copy and paste it over into the program. To make things even quicker, put all the images you plan to use in a separate folder as well. This will make it easier to import everything when you’ve chosen your template in Canva. Get a Head Start and Create Your Brand Kit/Mood Board Once you’ve signed up, the first thing you should do is set up your brand kit (which you can find on the left toolbar in your Canva dashboard). Guys, doing this will save you... So. Much. Time. All of your logos, brand colors, and brand fonts will be stored so when you’re creating eBooks, it will literally cut hours off the production time. Pick Your Template Canva’s eBook templates are amazing. They’re extremely well designed, professional, and easy to customize. Have a scroll through their templates and, once you pick one, click on it and start customizing the front cover. This will be made even easier as you’ve already set up your brand kit! To change any colors or text, just click the toolbar above your template. Your brand colors and fonts are separated from the rest, so they’re easy to find. From there, you can add as many pages as you need by clicking “add a new page” underneath each page. Import Your Images Next, you want to import any images you want to use in your eBook. This is super easy, just click Uploads > Upload an Image from the left-hand side toolbar. Once your images are uploaded, you can drag and drop them onto any page you want. Or, if you want to replace an image in the template, just drag your image across and place it directly on top of the old image. Boom! Import Your Text Okay, so if you’ve got all your text ready to go in a separate Word doc, this is going to take no time at all. First, just click a text box on your template that you want to replace with your own text and highlight everything by pressing CTRL + A, like this: Then: Press ALT + TAB to quickly jump back to your RTF Highlight whatever text you want to bring across into the eBook Press CTRL + C ALT + TAB back to your Canva template Press CTRL + V This is one of our favorite hacks because, in under 5 seconds, we’re now seeing this: Once you’ve got your eBook looking the way you want, the last step is to export it. On the top right of your screen, you’ll see a button to “Download”... hit it! Unfortunately, Canva will only export your work as a PDF, or a PNG/JPEG file, so PDF it is! Pro Tip: If your eBook is more than 30 pages long, Canva will split the document into separate files. Don’t panic though, you can easily put it back together with tools like PDF Merge or Small PDF to make your eBook a single file. How to Create an eBook in Indesign (Using Templates) Indesign is the hardest tool to use on our list, but it’s also the software choice for book designers around the world here is another list of tools to use. It’s a great tool to create visually striking eBooks that are also capable of holding up a fixed-layout, reflowable EPUB file. It comes at a cost, though. If you’ve never used any products in Adobe Creative Suite, you may struggle with InDesign. Because it’s a more advanced tool for building an eBook, you may need a course or two to help you find your way around the software. It’s not free, either. To use InDesign, you’ll need to subscribe to an Adobe plan, starting at $19. 99 a month (if paid annually). Find a Template If you’ve decided to jump in with both feet and use InDesign to create your eBook, you should think about using the wide variety of awesome eBook templates out there. Sites like GraphicRiver are a great resource to download an easy-to-customize InDesign eBook template that will leave you with a sleek and professional looking file. Have you found a template you like? Cool, download it and let’s get building! Import your Template Once you’ve downloaded your template, you’ll need to open up InDesign and import your template (File > Open and then select your file). Remember our old trick of keeping your text material for your eBook saved in a separate Word document? Yeah, it’ll come in handy here, too. Have it ready, and start copying and pasting different sections of your eBook into your InDesign template. Once you’ve started to do this, it’s essential to add your own bit of sass to the template, so it doesn’t look too generic. Because there are probably 100 businesses out there already using this template: Here are a few ways to separate yourself from the pack. Customize Your Paragraphs and Texts If you’ve got a certain font or branding you want to weave throughout the eBook, it’s easy to do so once you set up your paragraph styles in InDesign. Just highlight whatever text you want to change from the document, and click Window > Styles > Paragraph Styles and Create New Style. From here, you’ll be able to create a custom text style to include your company’s font or formatting so that you can give your eBook a unique touch. Insert Your Own Images Once you’ve added all your text into the InDesign template, it’s time to insert your own images too. If you’ve already got them organized in a separate folder ready to go, this won’t take long at all. Because the template has already been set up, you just need to click CTRL + D and choose your image, but Option-click the existing image in your layout to replace it. Simple! Pro Tip: Any images you put into the InDesign template need to be “anchored” so they don’t move when the document is downloaded. While the anchors should already be pre-set on your template, you can check by clicking on the image and looking for a small anchor symbol at the top right of the image. Customize Your Table of Contents Once again, this should be super simple as the template has already done all the work for you. To access your Table of Contents, go to Layout > Table of Contents and you should see this: From this menu, you’ll be able to set new styles for your body text or headers if you want to. This is a quick way to make sure your eBook flows well if you want to change up the design from the template. Export as an EPUB or PDF Of course, one of the perks of using InDesign is being able to export your eBook in any shape or form you need. It’s dead easy, too. Just go to File > Export, give your eBook a memorable name and then select whatever format is best for your target audience from the Format menu. You should see this: Maybe InDesign isn’t that scary after all? Utilizing templates is a great way to make InDesign an accessible tool. Because the templates are already fitted out with all of the technical bits like image anchors and text formatting, it means even those of us without a design degree can make serious looking eBooks. 5 Hacks to Get the Most Out of Your eBook Not satisfied with making a killer looking eBook? Neither are we. That’s why we're letting you in on these five hacks to make your eBook stand out from the crowd. 1. Make Your eBook Digestible It’s one thing to make a beautiful eBook, but to get people to read it, you need to make your text exciting, too. Here are some top tips to make sure your words are actually being read: Use sassy keywords on your cover. Emotive words like “ultimate” or “awesome” can make your cover more enticing. When you can, make the most out of a bulleted list or any other formatting tools like bold, italics, or underlining. Little changes in the text like this can help to keep the reader engaged and can highlight the important bits of your eBook. Keep it consistent and make it easy for your reader to digest. This means your font sizes, images, and overall flow need to be on point. 2. Use Your eBook to Convert More Readers If you’ve gone to the trouble of making an eBook, we’re guessing your end game is getting more business. If that’s the case, then you should be using it to convert as many people who download it as possible. And that means including a call-to-action (CTA) wherever you see an opportunity. This could be anything from asking readers for a review to subscribing to your email list. Anything that could drive your business more traffic is a win at the end of the day. Crazy Egg knows this, and they regularly end their eBooks with a CTA like this: 3. Color It Up This seems like an obvious hack, but you should approach your eBook design with the same brand colors you use on your website. If you only use three core colors across your site, don’t make your eBook with 20 different ones. Instead, try dipping into your brand’s secondary color palate. Canva offers the easiest way to do this by creating a brand kit, but no matter what tool you’re using, you need to keep it consistent with your company’s branding. 4. Don’t Pick a Bad Font Sure, a font might look beautiful and pretty... but can you actually read it? This is especially true for the front cover of your eBook. Remember, it’s the first aspect of your eBook your audience will see, so if they can’t read it, they’re definitely not going to download it. But even if a beautiful font does work on the front of your eBook, chances are it’s probably not going to work when it’s smaller in size: The best thing to do here is to stick to modern, easy-to-read fonts in your body text and sass it up on the front cover. 5. Say Goodbye to Text-Heavy Pages with Images Have you ever downloaded an eBook yourself and then quickly scrolled through it and thought... ”Is this an encyclopedia? ” We know we have, and we didn’t get past the first page. Just like a good blog post has a lot of images, your eBook should have the same. Not only do images keep the reader engaged, but they break up text-heavy pages to make them more digestible. Adding images makes your eBook more skimmable and opens up the door to adding in images of graphs and data to back up your facts! Don’t be shy with images. Now Go Create the Perfect eBook! Creating a killer eBook no longer requires hiring a designer or dishing out thousands of dollars on expensive software. With tools like Canva, InDesign, and even Word, anyone can now create an eBook that’s worth downloading. But remember, even with templates and easy-to-use designer tools, you still need to stick to the basics. Make sure you’re using quality images and readable fonts, and that you’re exporting your eBook in a file type that matches your target audience. Most importantly, make sure the content is worth reading. If you nail the basics and make the most of templates, you’ll be well on your way to creating an amazing eBook! --- ### How To Start A Blog: The Definitive Guide for 2025 > Our step-by-step guide on how to start a blog, includes eveything you wish to know to kickstart your digital journey today. - Published: 2019-02-11 - Modified: 2025-01-20 - URL: https://moosend.com/blog/how-to-start-a-blog/ - Categories: Website - Tags: Marketing - Levels: Beginner Do you think that blogging is boring? Hard to do? Well, it can be. Read on. When I was little, around 7 or so (and for the next 8 years), I hated writing (oh-the-irony). So, my mother bought me a Writing book. And that book gave me a unique opportunity to hate Writing and the illustrations in the book. But what still remains a family anecdote is that one Writing exercise I had to do one day: One of the exercises showed the sketch of a girl with her crying dog. What I had to do, was to fill in the thought bubble for the girl. And that speech bubble was 10 lines long, which dictated (implicitly so) that I write something to fill all these lines. I struggled for a while, then had an Epiphany and handed the book back to my mother. She opened it and the girl's 10-line-long thought bubble read: "Oh, no, it’s crying! Oh, why? ” Those 10 lines of that arguably humongous speech bubble only flaunted some generously spaced words. Which -in my defense- was right to the core. What's the point that I'm trying to make? For starters, you never know what life will make of you (e. g. writer. I'm always hoping for top model or Gigi's BFF). Secondly, the length of an article is never dictated by the circumstances but by what the writer wishes to achieve. (You could say I wrote a haiku of sorts, for example. ) Thirdly, while a writer can write whatever and however they want, blogging is not so much an art, as it is a strategy. (So, forget your Beckettian potential and learn some rules. ) And, most importantly, you will never succeed in writing/blogging if your content lacks this one thing: purpose. Now, let's get started. Why start a blog If you are really good at something, even if you are the most introverted person to ever exist on this football that’s called planet Earth (cc The Arctic Monkeys), you have already considered starting a blog which is a great business opportunity. Better yet, your friends or people you’ve known for fewer than an hour have suggested that you are so talented you should share your gift with the world. But then, your perfectionism kicks in and, you don’t know how, what, or when. So you just stick to not doing anything about it at all. I don’t blame you. But I’m about to. If you or anyone you know is talented, show them a way to share their gift One way is to join the Bachelor, Vanderpump Rules, becoming best friends with Ariana Grande because she complimented you on your ponytail (Gee, thanks, I just bought it), or to start a blog (you thought I was going to say start a YouTube channel, right? It’s coming). I’ve always thought about starting a blog. In fact, once, I almost did. I was going through a Facebook-rehab phase in my life. But that didn’t fly. Actually, neither did. I started writing but I didn’t know if anyone would ever read that, or who would. I just wrote for the sake of writing, it gave me a sense of purpose, of sorts. That’s why I quickly lost interest. Writing for the sake of writing is not going to get you anywhere. And it’s a waste of time. So why waste your time when you can also make money out of doing something you already love? Make money blogging - but only if you are good, consistent, creative, authentic. Or none of the above, but a first-comer in your industry. Increase your authority as a professional in your industry. It can get you new customers who discover you on Google results or a forum in which you are a contributor or a magazine where you are a columnist Climb up the SEO ladder faster. It increases the authority of your website. It practically informs google that you are an expert in what you say. This is also correlated with the time users spend on your website, their bounce rate, etc. Avoid answering the same questions over and over again- if you own a product or service, starting a blog will help you explore your industry and customer journey in more depth as they will be looking for answers or asking new ones. What you are doing wrong Let's start by considering what you are doing right now. We'll then compare and contrast it to what you should be doing instead. What you do When writing, you don't have a purpose. You write without a plan or timeline. Standard frequency and consistency in publishing content is not your forte. More often than not, you'd rather write 500-word texts. Nothing of what you post is original in its approach or content. Reading books is not your favorite sport. Not even in the Top 100. What you should be doing You know what you are talking about: your blogging has a start, middle, end. Writing comes almost effortlessly thank to your reading experience. You are a consistent writer and always welcome feedback from readers. Exploring, clarifying, or discussing complicated concepts is intriguing to you. You think these sentences look like personality test or horoscopes. True. Skip. You love reading books. And finally... You do you. How to start a blog - Example Step 1 - Segmenting the Market Market and customer segmentation refers to the set of actions taken to break down a market into various segments which share the same characteristics. For example, let’s say that my topic is “Teaching English”. There is teaching English to EFL students (English as a Foreign Language), teaching English to ESL students (English as a Second Language), teaching English to kids, teaching English to adults, teaching English to professionals and their respective industries, teaching conversational English, teaching narrative techniques in English, and I could go on and on. Step 2 - Targeting your audience Now, I am going to choose who I will be targeting from the aforementioned segments: let’s say I want to create a program for adults wishing to brush up on their knowledge of English. Step 3 - Positioning your brand There are probably about 3000 programs out there. But mine will be free. So that leaves me with another 1000 free programs to compete with. But mine will be oriented towards those who are native speakers of Greek. So, there are probably another 5 programs tops doing just that for free. But I’m not done yet. Step 4 - Establishing your USP I need to find what makes me different. Because I’m not going to record all these videos for nothing. It’s my way of giving back to the community, but I need it to make my program special. I want to know how to promote it most effectively. What are these people like? What are their demographics? So, now I need to decide who I will be addressing. Now that I’ve got it all covered, I still need to find Why. A Why that resonates with me and my audience, so that they can trust my intentions. My why could be any of the following: Humanitarian: Everyone should have access to knowledge. Equality: Equal opportunities are only equal if everyone gets them. Upgrade: There comes a time in our lives when we need to step things up. Flexibility: I’ve always wished I could do more with my time. Now it’s only fair I help others do the same. I love this. I’m gonna go with this. This will also help me set up my brand values. But wait a sec. Step 5 - Finding your Why You are probably familiar with Simon Sinek’s “finding your why” concept. Essentially, according to Sinek, what customers buy is not what you do, but why you do it. And it's the articulation of this why that will help you break through the clutter. According to Sinek, it's the triptych of "What you do"- "How you do it" (USP) - "Why you do it" (Cause) that put together the "golden circle". " Essentially, your "Why? " starts with a positioning statement. In Sinek's example for Apple, starting with Why, we have: "Everything we do, we do to challenge the status quo. " This Why is built around "questioning the authority of", "outcasts", "standing outside the circle", "being off the grid". That's something that many will identify with, while essentially being expected to shake things up, not by getting something for free, but by paying extra. Then, moving on to The How, Sinek says: "We do so by making our products beautifully designed... " So, describing the product or service in the most flattering way is essential, without caring too much about providing details. And, finally, the What: "We just happen to make great computers, wanna buy one? " Now, back to the "Teaching English" example above, let me see what that would look like: Looking for the What, the How, and the Why Let me start with the What, that's easier: "We just happen to offer free English classes, wanna sign up? " The How would look like this: "Your next class is available when you are. " And, last, the Why would be: "We need more qualifications and we have less time. " That's pretty sweet, right? I might actually launch this class. But, don't assume that this was a flowy procedure. This is what I wrote 3 days ago when exploring the what, the how, and the why of this example - commented on by that little voice inside my head: "Everything we do, we do for the romantic at heart" - no, Iné, that's just you. "Everything we do, we do to pass it on" - ugh. "We need more radical ideas to make this world a better place" - true, but vague. "Access to knowledge is always the way to access better life prospects" - so-so. "We are working for a world of equal opportunity. " - got it. "For some, equal is not an option. " - better. "We bring EFL classes to those who have little time for second chances. " - nailed it. "Getting your foot into a door is a step closer to opening it. " - I don't know how I feel about this. "We do so by offering what we do best" - that's a fact, intriguing whatsoever, maybe we're getting somewhere. So, my "golden circle" would look like this: The Why: Time is pressing but so are priorities. The How: Don't fall behind because of either. The What: We just happen to have a series of English classes designed for adults looking to brush up on their English. So, to turn this into an actual sentence/proposition: Don't fall behind because of time constraints or resources. Join an online class to refresh your English designed for adults! But, today, here I am, showing up for the golden circle, when everything's a lot clearer now. So, don't be afraid to scratch everything you've written. Finding your Why helps craft a message that resonates with the target audience. It should coincide with their outlook on life and life choices. Once you get past this point, everything else should be pretty straightforward. How to start a blog - 101 Pick your Blog Name Creating a consistent online presence is of the essence for your business. And as more platforms and social media networks pop up, you will need to make sure users or prospective clients know where to find you. Open Facebook, Instagram, Linkedin, whatever social media accounts you are starting. Check the availability of your brand name across these platforms and your domain name. Or try NameVine. Go for short and unique and punchy and witty. Allowing for puns might work for your branding or advertising or brand recall. Not too specific a name in case you decide to pivot later on. Be mindful about choosing between building your personal brand or brand name. Avoid numbers or special symbols; users shouldn't have to change keyboards to type your domain name. If you are having a hard time finding a name for your blog you can give it a try to some blog name generators. Choose a Hosting Provider What is Web Hosting? Web hosting is what can make or break your blog. Matters such as your blog crashing all the time, being slower than your order when you are really really hungry, or lack of features, are some of the things associated with poor web hosting services. Is free hosting okay? Well, it's better than no hosting. But as is the case with most free online website builders, you get zero flexibility and that's never good. How to choose the best hosting provider You need a reliable website hosting company so that there's as little downtime as possible if any. ( You need a secure host so that your customers' personal data and credit card information never get hacked. SSL Certificates are your safeguard that personal data is encrypted (see "HTTPS"), and a prerequisite for Google, pretty much. You'll need a hosting provider who gives you the option to add email, so that your email address domain matches that of your URL. If you are a customer of Moosend, then you already know how important it is to have access to great customer service on the spot. Check out what your backup options available by your hosting provider are. Hint: you need them. Choosing between shared or dedicated hosting will define the overall cost of your website, as the former will be significantly more affordable. You can read here more about how much does it cost to start a blog. You can also check here the best WordPress hosting providers So, suppose you choose Bluehost. Although we at Moosend, for example, take our WordPress Hosting seriously and we've been using WPEngine, which we have never encountered a single issue. P. S: Their 24/7 Support staff is always there for you! Select a Platform There are a gazillion platforms out there. A quick search on the web for the top platforms out there will bring back the following: Wordpress Wix Hyvor Blogs Blogger Joomla Tumblr Medium Squarespace Ghost Weebly Yola Hubpages Contentful Jekyll LiveJournal Postach. io Pen. io What you should be looking for is a blogging platform that makes building and managing your blog an insightful task. At the same time, you shouldn't have to make compromises on the design and beauty of your blog, in terms of potential, themes, templates, etc. The most popular platform is that of WordPress. By "popular" we don't just refer to converted users, but also to the WordPress plugins and templates available. The ultimate question is to WordPress or not to WordPress. Going for the most popular means that you are kissing your outcast nature goodbye, but also that you get to integrate with more apps, through single-click integrations, without requiring custom changes. If you are an Android user looking for a fancy/designer case for your smartphone, then you know exactly what I mean. If you are an iPhone user, now you know why there are so many cases to choose from; everyone's designing with you in mind. Choose a Theme for your blog Design with this in mind; your audience and what you will be talking about. Whether consciously or not, we realize that certain themes are a better match for our intended audiences. This could be because of the aesthetics of our target audience, or because of the organization of the information provided in the blog, and so on. For example, the theme below would best match a sports news blog: Besides the choice of background and images which suggest this is a sports blog, we can see that the slider features a total of 4 pieces of news (for breaking news). Below, there are three different columns, each under a different tab, which provide information on different sports (see basketball, baseball, etc. ) Next up is an idea for an online magazine: Last, there is a personal blog theme: Before you pick a theme: Set up your essential information An essential decision to make before you pick a theme is to establish what your content will cover. This way, you will pick a theme that best matches the type of content you will be uploading. For example, most likely, you will be needing an "About us" section. This will inform your audience who you are, what inspires you, and it will be a chance to communicate your values. If you get stuck, here's my favorite bio generator (not one my Mum would approve of, though). Another feature you might want to keep an eye on is a live Instagram feed on your website. Below is an example from Chiara Ferragni's website: This feature, by the way, is offered by Live Story (I loved their website). If, on the other hand, your content is not visual but shaped and formed with words, you might want to try a "Most Popular On The Blog" section, "Trending Now", or a "Most Recent" section, shown below as it appears on Moosend blog: This way, your blog visitors will engage with what they are most interested in! Designing your Content Strategy How do I do Content Research? To put together your own Content Calendar, here is what you can do: 1: Start with Google Trends Find out what the industry is interested in at the moment. For instance, one idea would be to search "Google Trends". 2: Spy on our Competitors Check out what your competitors are writing and maybe disclose their pattern. Sign up for their blog and keep note of their posting frequency. Also, keep track of the topics they write about. After a while, you might decide that some of them have no idea what they are doing. Don't unsubscribe though, keep an eye on them always, because blogs can become an "overnight success". Only "overnight" is "slow and gradual". While you're at it, notice who they are targeting, what type of content they post, etc. Simply monitoring your competitors and the content they promote the most is a great starting point to inform your blog content strategy. 3: Listen to the blogging community in your industry What are other bloggers in the industry blogging about? For instance, in the aforementioned example of EFL courses, one example would be "politics management in education" or "integrating AI into the classroom", or other scientific research. These topics make excellent conversation starters with your audience, so you can re-publish them and engage your audience. To keep up with their content, make sure you sign up for their newsletters (weekly, monthly, digest, everything), so that you know what's trending. There are some topics that are current and people search about them. If you nail this combination of timing and insider information/insights, you can attract more new users. Better yet, if you do this a second time or even a third one, you are setting yourself to win at the digital world. For example, if I see two of my favorite bloggers talking about the Netflix phenomenon affecting blogging, or Voice Search Optimization as an upcoming trend, trust that I will read everything I can get my hands on. That's the geek FOMO right here. And then, I'll write about it because I want to share what I've learned so that our readers always find value in our blog posts. Especially for those of you starting out, through these bloggers you might get access to their hard-earned high engagement audience metrics, find out what people are interested in, then find out for yourself whether your audience is interested in the same things, and so on. Through trial and error, you will see for yourself which influencers are the most knowledgeable and on point. 4: Use a tool to make everything 95% easier I left for last what the most important thing is: when blogging for success, you need a tool. I like using Ahrefs but Moz and Ubersuggest are pretty good, too. By typing a bunch of related keywords into the platform of Ahrefs and their Keyword Explorer, I get a list of suggested words and expressions to use in my articles. Additionally, tools like text to speech can help enhance your content by making it more accessible to a wider audience. I also get a list of words for which the top articles on the worldwide web are ranking for in the same topic. Then, I adjust my content to what users are looking for and take it up a notch by bringing in what I have, looking for what has not been said yet. Types of blog content Whatever industry you are in, here is a quick list of blog post examples for your content: Educational content Create content that educates users on how to use a new product/service, or new ways to use an existing product/service. How-tos and tutorials Hands-on experience is better than theory, so tutorials can really walk potential users through the specifics. These can really help sell someone into purchasing. Influencers sharing their input/life experiences Boost your conversions or your authority by starting a series with influencers from the same industry as yours sharing their life and work experiences, along with tips, etc. FAQ/ Q&A Be available for Q&A sessions because they are more spontaneous, and help your audience meet the real you, outside the (arguably) rigid structure of a blog. There is this podcast I've recently started listening to with Barbara Corcoran and I enjoy listening to other listeners' questions. Backstage and Daily life You've seen "shopping haul" videos, "GRWM" videos, etc. Behind-the-scenes footage is what we all love. Videos Sharing video content is another way to jump out of the (blog) pool, as video marketing is becoming increasingly more engaging. Infographics Oh, everyone just loves infographics because they include so much information in a visual way. Or you can simply create a plain poster using Venngage's tool! Case studies Again, knowledge is power. So, sharing your knowledge or generalizable results with your readers can be a great conversation topic. eBooks Who can say no to the distilled insights and the fancy illustrations? Oh, and the downloadable format? Ebooks are the future! e-Courses Would you fancy becoming your following's daily habit? Then start your eCourse today! Email Marketing Ok, the name is ancient, but the practices aren't. Email Marketing is in the Top 5 of your marketing stack for your blog along with others such as social media, advertising, word of mouth, etc. Check this guide here on how to effectively use email marketing as a blogger. Webinars Webinars, the children of seminars and videos, can truly captivate your audience as they become a part of your online community, around a specific topic. Quotes Motivational quotes are the source of inspiration everyone needs on a Monday morning when we are all reminded of the inescapable cruelty of having to pay bills. Product announcements and Company news Of course, your blog posts could feature product announcements or new releases or distinctions of sorts, anything that is a news update! White papers Your access to knowledge and important insights serves as a great source of guidance and inspiration for your followers. Comparisons (A VS B) Another way to add value to your offering is to present your expert opinion on product reviews and comparisons. Checklists As an expert, you can certainly organize your ideas and knowledge into a well-organized, complete checklist that will come in really handy for your blog's fans. GIFs and Memes Creating GIFs or starting your own Meme series skyrockets your chances of becoming viral. Use your product/service, and combine it with a trending topic for maximum impact. Testimonials Testimonials are a great way to convert readers of your blog. They help bring a sense of community to your blog and across your mailing list. The first example I picked up was from Skillshare - OK, Skillshare is not a blog, but we are in the ideation and conceptualization stage right now. So, keep an open mind, Linda, okay? Here is another example, by letterer Amanda Arneill. I received this as a member of her mailing list. Before launching her new masterclass, Amanda Arneill shared her former students' testimonials in a newsletter she sent out: Testimonials come with a proven track record of convesion boosting, because they serve as the "word of mouth" equivalent in the digital world. Fine-tuning your schedule How often should I post on my blog? Consistency is key to producing content more than frequency is. If anything, consistency helps you improve your writing skills. Obsession with frequency, on the other hand, could connote sloppiness. You shouldn't care about posting every single day if you don't have anything worthwhile to say. That would kill your user engagement in the long run. You should screen your readers' response to your articles and care more about quality instead of quantity. That's what consistency is about. Now, depending on the industry you are in, your posting schedule could range from hourly if you own a sports blog, daily if you are a blogger during Fashion Week, or monthly if you are in a less competitive industry. Your number one priority should be to establish and manage expectations of your readers from the get-go. Inform them what your frequency of posting will be, or have them choose by setting up an email preference center: What should my blog post look like? When writing, I also use a few tricks that you should also pay attention to from this point going forward. Essentially, choosing a variety of headings and using them properly is a great way to help Google understand how information is structured in your article. So, basically, you should use any way possible to show the cute little Google robots (I just like to think of them this way, sort of minion-like) that your content is well-organized. Use Heading 2 for the more important bits, Heading 3 for the less important ones, and Heading 4 for the still important stuff. Write paragraphs which are a few lines long and make sure they are easy to skim through. Use bulleted or numerical lists to avoid long blocks of text. Use a good number of images to enrich your article visually. Remember to update your images' alt tags with your focus keyword for SEO purposes. Another Also, GIFs are a great alternative to YouTube videos, but you will be compromising on the image quality. But the page will load faster, on balance. Before you introduce your topic (e. g. Positioning) you should structure your article to write about the broader concept it belongs to (e. g. S-T-P method). How long should my blog post be? The perfect length for blog post is a number as real as anyone's weight after Thanksgiving feasts or Christmas mince pies. So, let me begin by saying that the perfect blog post length per se does not exist. Generally, speaking anything around 2. 500 words should be fine. Now, don't get me wrong: this number doesn't mean you should go meandering and blabbering on and on until you reach the minimum of 2. 500 words. This number also depends on a variety of factors, such as how competitive your focus keywords are, how much content there is out there on the same topic, your target audience, the way you organize this information, other extralinguistic elements (such as the use of images, video, GIFs, etc. ). I am going to write an article on this topic soon, but for now, there are quite a few things covered in this article which I'm sure you will enjoy reading (or watching). The TL;DR version of this would be that all the aforementioned factors play a role in the appropriate length for a blog post. However, if I had to say one thing, I would point at the top 10 articles for that keyword you are writing for and their average word count. How can I make the most of my content? From posting inspirational quotes or uploading short videos or tweetable bits, your content can serve more than one channel. So, try to find how each piece of content could be used. For instance, a video on a topic you enjoyed talking about at a conference could turn into 10-20 tweetable bits, or 15 inspirational quotes, or a short piece of article (even a transcription), and so on. How to promote your Blog Set up Popups right away You literally cannot afford to not have popups on your blog. It's the single most effective reason to build your list and build a relationship with your audience. Even when you run ads on social media or Google and drive all that traffic to your blog, you can't expect to convert everyone on the spot. But, give users a freebie or remind them to sign up to your newsletter for future offers and discounts and they will happily agree to it. Sign up for Sumo or Exit Bee and watch your list grow and your conversions increase! Plain ol' "Subscribe to our newsletter" popup: Incentivize your blog visitors to stay informed Exit-intent popup: Right before your blog visitors leave your blog they are presented with an incentive to sign up. "After scrolling 60%" popup: Set up a trigger for the more engaged readers, e. g. those who have scrolled down to 60% of the page. Try the Welcome mat: You can't miss this overwhelming popup as it takes over your user's screen with a very tempting message or offer. Have Surveys do research for you: Ask your blog visitors what they would like to see more of in terms of content. Up next: Your Social media campaigns I take it that you've already checked the availability of your domain name on Facebook, Twitter, or the channels you will be signing up for, anyway. While most of the... --- ### Instagram Marketing Guide: From Zero to Kylie > Everything you've read on Instagram Marketing is just basic how-to tips that your 14-year-old niece could show you. Get the skinny from an Instagram expert. - Published: 2019-02-04 - Modified: 2025-05-07 - URL: https://moosend.com/blog/instagram-marketing/ - Categories: Social Media - Tags: Social Media - Levels: Beginner Stop wasting your time reading articles on basic Instagram Marketing stuff. Get ready for actionable pro tips, copywriting ideas, and a breakdown of the most successful accounts on Instagram. Are you game? Instagram Marketing is what you should be doing right now because this is where it's at. Don't be too quick to throw Facebook out of your marketing plan, though. In this blog post, you'll find Instagram marketing tips to: increase user engagement skyrocket sales and conversions boost brand loyalty and more! What is Instagram Marketing? Instagram Marketing refers to the orchestration of integrated actions on the Instagram app and outside of it, aiming at promoting a product/ service/ brand/ cause. Instagram Marketing can be a standalone marketing practice but has the potential to encompass and complement at the same time other ongoing Marketing actions. In other words, as a product manufacturer, you can add the Instagram account @nametag to your packaging to drive traffic there. This way, you can start building your Instagram community with people who have actually purchased your product, not just potential customers. Another case in point is to partner up with an influencer on Instagram. Getting a thumbs up from a reliable, trusted source is one of the fastest, most genuine ways to grow your account on Instagram while watching your sales rocket. So, let's take a look at what Instagram can do for us. Before we begin In this article, I have used a galore of Instagram Marketing examples from hair, beauty, and makeup companies, not because this is a post for eCommerce exclusively not because I am shallow (but maybe I am, bazinga! ). I follow brands on Instagram all the time, but I often grow old of their posts or content. These brands have managed to impress me consistently over the past few months, and much more than that, excite me with their content and the amount of work they put it. I think it is because the beauty and cosmetics industry is SO competitive and new players are joining the industry all the time. Before you start reading, keep this in mind: almost 100% of these Instagram tips are transferrable to your business, you just need to find what their equivalents are in your industry. To hit this month's milestone you need... I love a pain-oriented approach, so, below are the three main goals that you can aspire to achieve through Instagram Marketing: User engagement (aka #Double_taps) Sales/Registrations (aka #Conversions) Brand loyalty (aka #Competition) It would be pretty straightforward to ask you to choose one of the goals above for your Instagram Marketing. But I won’t, because this is not how Instagram Marketing works. Instead of having one single goal, in practice, all three goals work towards your account’s performance. So, you need to integrate mini actions for each one of them every time you post, or at least every week. You can also use some powerful Instagram tools to help you streamline this process. Instagram Marketing - How to Increase User Engagement Your Branding is at the heart of everything To get noticed by the consumers, you need to be different. However competitive your industry may be, a strong brand identity is your VIP pass to customers’ credit card bills. Invest in your branding to differentiate your offering and build memorable associations in your customers’ minds. Your branding is not competing within your industry, alone. It is competing with every brand out there. Instagram, highly visual a tool as it is, does not leave room for haphazard posts. If you are in fashion eCommerce and you believe that posting your latest fashion items will suffice to grow sales, (hate to break it to ya) it won't. If your competitor posts their new entries, their innovative packaging, cute little stickers with every purchase, polls on Instagram stories about "who wore it better" or "how would you were this", and you just stick to bombarding your followers with new stuff, it won't be long before you turn your business into a product catalog. And product catalogs might just do the work for your audience. But they won't create this gut feeling that we want to elicit across users when they see your posts. So what's it going to be; tap to view or swipe away from your story? Double-tap your post or scroll down? Align your Buyer persona with your branding Your brand’s buyer persona has certain characteristics. Work these characteristics into your branding and aesthetics and wording from advertising to replying to posts. Going the extra mile will please users who will be surprised and excited at the same time. To design your buyer persona you must first let your brand interact with a broader audience, otherwise, you will find that you are projecting your wishful thinking onto the buyer persona. This means that you could deprive your brand of the right audience(s). So, explore the audiences early on, while you can still pivot or diversify your product. For example, run ads targeting audiences who like "traveling, street food, DIY" (this could also help inform your brand's core values, as a process), and "fine dining, DIY, volunteering". Every one of the interests you add to your buyer persona characteristics is your audience's habits, hobbies, or aspirations. Factor these into your design. Work on unique Copy You are the writer of the play, and you must write the role of the protagonist. Everything the brand says must be a catchphrase. Much like Titus Andromedon. Give your brand the pizzazz it deserves. If there is no pizzazz, why are you even exploring Instagram as a channel? Even if you are an NGO or serving a cause of sorts you still need the audience of Instagram to notice you. Nothing helps you break through the clutter than smart, concise copy (and really cool visuals). Break the mold with Refreshing content You know there are few things that we haven’t seen yet we easily marvel at simple ideas so beautifully executed. So, look for unique accounts regardless of the industry, google “most popular Instagram accounts”, follow people the same age as your target group, see what they post, what their stories are like. Find the mold-breakers and get inspired. Then turn to art. Use art as the way to reinterpret what you have. Suppose your business has only one product, for example, you sell ice cream. Sure, you've posted all different flavors, cones, sprinkles, and so on. What happens next? Take it from glossier; post textures. Needless to say, I fell in love with the perfect execution as much as I did with the concept and those little pink paws which are paw-some! But make no mistake, glossier was/is not the only brand to have gone down that textures path. Check out how Fenty beauty pulled this off: View this post on Instagram Welcome "FU$$Y" to the #GLOSSBOMB fam! This new shade comes in the same shea butter moisturizing formula as the other Gloss Bombs, but now with the perfect pop of pink. Who's ready for more gloss? Available now at fentybeauty. com, @sephora, @harveynichols, and #SephorainJCP! A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Dec 7, 2018 at 7:50pm PST I spent 5 seconds staring at this image. I might have lost myself into it. Oh well! Develop a full-blown, 3D Brand personality Can your brand talk? What’s its voice like? What’s its favorite show? Would it be a Road Runner fan or a Coyote? It's things like these that help you understand better your brand personality. In turn, this personality will help design the respective buyer personas for your brand and ultimately attract the right audience for you. Oh, just be fun, will ya! People go to Instagram to feel lighter. If your brand or content is not fun, it might be more challenging to achieve that engagement rate. If you go on Instagram to represent a cause you must find that sweet spot of staying true to your principles, but also meeting your (potential) audience halfway by adapting your messages and visuals to the Instagram community expectations. Speak the language (both semantically and visually) of the Instagram community; check out how Greenpeace built on the #10yearchallenge trend and went viral: View this post on Instagram The more things change, the more they stay the same... . #10YearChallenge #10YearsChallenge #10Years #BreakFreeFromPlastic #plastic #pollution #zerowaste #lifestyle #recycling #environment #oceans #Greenpeace #activism A post shared by Greenpeace International (@greenpeace) on Jan 19, 2019 at 12:10pm PST Embrace the rule of scarcity Users will engage with you when they want to get their hands on first. Check out the captions of the posts below: But this also applies to B2C businesses. Here's what this Cheesecake shop in Amsterdam does: Now think: how could you bring this to apply to your business/brand? If you've got it, flaunt it: User-generated content Your job is to create content. Now, when your audience/customers take the time to create content as if they worked for you, you need to thank them. And okay, I understand that not everyone has the skills to create something equally beautiful as your experienced designers do. But sometimes, sending a DM (Direct Message) to them to thank them for tagging you or using your hashtag with their post is enough. Others, it might take a quick fix to render a user’s photo into a masterpiece. And then, you can always create a collage of your users’ posts, then tag them, and post that on your stories. There are ways to be mindful and considerate and socially intelligent and you definitely know how to be polite! Partner up: Account Takeovers Account takeovers are those instances when one influencer takes over a brand’s Instagram account and Instagram stories for a day or a week. Now, I’ve said this before that I don’t recall a successful takeover. I think the reason is because there is friction during the transition, like, I wake up one day and I see the brand I love, and there is this man/woman whom I’ve never seen before in my life, the brand has not informed me of it, and I just hate this and have to wait for that day/week to end. Yes, I don’t like changes and you can never be sure that your audience will enjoy this cultural clash. But there are ways to overcome this. They are called: "Communicate the takeover" and "Warm up". Pleased to meet you both! First of all, a lot of thinking and research and square eyes go into choosing an influencer for a takeover. What are they going to talk about? How are they going to express themselves? What will they say afterwards, after the takeover about the collaboration, or how they will respond to comments made about our product. I’ve seen an influencer sell out a product they were promoting because one of their users called it out. Lest that they would lose one furious customer, they took sides with the user and sold out the brand. I could feel my skin crawl as I went through the comments and came across this, I could only imagine what the Brand Manager or whoever sealed the deal was going through at that moment. So, you need to choose a professional, an influencer with their own brand is probably an indicator of a good business(wo)man who’ll know what to say and what not to. Also, do make sure you’ve followed them for a considerable amount of time and seen that they speak words of kindness and can reply politely to any kind of comment. This is essentially a synergy you are rooting for. So be careful, because your brand is going to join another brand and it has to be successful. Another good filter would be for the influencer to have previous experience with brands, but the red flag on my part here would be that they might have been associated with that other brand in the perceptions of consumers. This would ultimately take away from their reliability as endorsers. Think about it. You see an influencer promoting one product this year, another the year after that, another one three months later. That’s quick cash, and influencers will have no problem to do that, but pros won’t agree to it. So, if you are just starting out this is an awesome Instagram tip to give this a thought or two. Dare to share: Backstage content How much more personable the brand appears when it dares to share the unseen aspect of business? Behind-the-scenes footage and photos are unique at communicating the vibe and energy of what goes on. @SarahAngius is a hairstyling expert on Instagram who occasionally posts backstage content At a previous company, we used to post photos of the premises where the manufacturing and bottling process took place. If you are a restaurant you can post photos of your prep processes in the early morning, or the chef picking out fruit and vegetables, or something going awfully wrong with the new cutlery delivery, anything that shows what it feels like to run a restaurant. Check here some juicy ideas for your restaurant's Instagram marketing strategy. Inviting your audience in and sharing these moments with them in a tasteful way will add to your branding. I do have to mention however that it’s not the what, but it’s the how you communicate that. So, like everything else, this too, could backfire if you keep posting photos at the expense of showcasing your new dishes or focusing on the quality of your ingredients. Another of my favorite examples is that of hair salons. Instagram Marketing for Hair Salon businesses has blown up over the past few years, as has for Nail Artists. Anything from before/after photos, to hair processing to nail designs, is Instagrammable. View this post on Instagram A post shared by MOUNIR (@salon_mounir) on Jan 28, 2019 at 9:42pm PST This has spurred so many B2B companies to send their influencer clients/ or the best influencers out there their products in fancy packages. Don’t take it from me, see for yourself: I see @jenatkin getting all this free stuff, @desiperkins, @chiaraferragni, and so on. And the trend is expanding! I mean, they’ve been getting sponsorships, respectively, for Roo (her dog), for her Tia (her aunt), her baby (ok, maybe we had seen this one coming). This is an industry within an industry. Take notes. Consistency and The Young Prince "The next day the little prince came back. " "It would have been better to come back at the same hour," said the fox. "If, for example, you come at four o'clock in the afternoon, then at three o'clock I shall begin to be happy. I shall feel happier and happier as the hour advances. At four o'clock, I shall already be worrying and jumping about. I shall show you how happy I am! But if you come at just any time, I shall never know at what hour my heart is to be ready to greet you ... One must observe the proper rites ... " Frequency is key to Instagram. Earlier, it was just for algorithm purposes, if you had established a frequency posting, your content would be served to more people within your audience. Now, things have changed and some content creators have lost their vigorousness about posting. So, consistency of post frequency is key. You implicitly create an expectation for users to follow you and see your posts. If you post a motivational video every Monday morning or air your podcasts every Sunday night, your audience will be able to make time for you. Bonding time! : Polls & Questions Another great way to spark excitement among your followers is to ask polls and questions through the stickers provided in the app. Now, what this will also help inform your buyer persona. And as time goes by, you’ll be able to get feedback for your products, your customer experience, what they would like to be different. See what Ouai did. Then post a story (and then add it to your Highlights, as Ouai did. You'll find this under MASQUE. Check out their account here). Content that reflects the aesthetics of the branding What I learned in one of my previous jobs was that when a graphic designer set their heart and mind to bring the best out of a photo, no matter how bad the orignal was, they worked miracles. I also saw on a regular basis how this low-budget startup of ours managed to generate more than 30 posts out of 4 professional photos of our products. It's amazing how re-purposing your content can create so much new content! Next, make sure your photos and videos have a specific hue/tint/shade/filter. For instance, an overview of Instagram accounts will bring forward a preference for a specific hue. Some brands go for colder, blu-ish photos and videos, while others go for pink-ish shades. These are closely associated with each brand's identity. Repost your best photos by users or post an Instagram Digest For every brand, it's sort of expected to be liked by users. It certainly means a lot when, as a marketer, you get a notification in your inbox about a user mentioning/tagging your brand. But neither of these examples, compared to when you mention your users in your stories. Check out the one below by glossier. By highlighting their favorite users’ posts, they are sparking creativity across the rest of their followers who will go to extra lengths to come up with something smart and fresh. I’ve noticed that glossier does this beautiful user-generated content repost/digest, and it always wraps up with this smiley waving its hand. See below: Always stay current Always use the latest hype to promote your products. Early 2019 this #10yearchallenge thing caught on. A little before that, there was the "Egg for World Record on Instagram". Whatever, literally whatever industry you are in, if you can get your Marketing team to come up with a cool idea for your brand to join in, you'll be enjoying the benefits of brand personification. In essence, pulling this one off will have your followers think of your brand as a person, and in this way, users can relate to these more easily. How To Reach your Sales and Registrations Target Work those offers and discounts To sell more on Instagram, launch Sales and Discounts for the first 100 people to complete a purchase on your website, give out coupons, etc. Now, you’d be a fool not to use all this traffic for your email marketing strategy. Set up popups and try A/B testing on different landing pages to see which offers work. Set up website tracking to track customer journeys and actually act on them; did they abandon their cart? Send them a reminder. Did they drop out before checkout? Send them a voucher for free shipping. Best part? Set these up once (or have our experts set them up for you) and cascade them. What are you waiting for? The one and only rule that makes the world go round The rule of scarcity. Announce your latest items and spill the beans; “LIMITED #NewIn: We just brought in these super limited edition clutches. Only 75 to go around the world, so... like it? Buy it. " See the section above for more information. Choosing your Influencers carefully How influencers give your sales a boost: they have an audience that trusts them and looks up to them and values their opinion. Whatever it is they are promoting, it has a strong lead-in for users to purchase. For instance, it takes an excellent endorser to promote your fashion brand or service with a SERIES of posts, not a one-off collaboration. And it takes an excellent endorser to promote your product or service with a SERIES of posts, not a one-off collaboration. These posts could be an Instagram post and three Instagram stories, for example. One more thing: it will all be a lot more convincing if the influencer you are partnering with has your product lying around in another (non-branded) Instagram story within a month or two. Try to choose more “generous” influencers, the kind that will go the extra mile to say “Since so many of you asked me about this ”. Ampfluence which is an Instagram marketing/growth service has created this handy guide on how to choose the right influencer. Kicksta's guide on approaching influencers with cold emails. Designing beautiful Landing pages Creating the perfect landing pages for your main segment and sub-segments will help you get to know your audience better. Such insights also inform your copy and visuals and brand aesthetics. Knowing your users’ lifestyle and preferences gives you background information about where you can catch them; the radio station they listen to (so that you buy airtime to run audio advertisements), the underground stations they go to most frequently (so you can advertise there, or give away samples of your product), and so on. Using "Tap to view" to boost sales This is a feature that I bet when Instagram launched it, users loved it as much as brands did. Simply by tagging your products on an Instagram photo ,you upload... ... users can then view posts with this item (when this item was used), as well as a direct link to the brand's eshop: Now, you can set this up, too, if you... : sell products, instead of services have a Facebook shop and a product catalog are the Administrator of the Page or the Business Manager account have switched to a Business profile on Instagram Make influencers out of your customers with Reviews/Testimonials To give your sales a boost, try sharing what the community thinks about the product and how they use it. This will create a sense of community and help users start engaging with each other. This one should go under your Instagram stories, and not your posts so much. You see, posting authentic user reviews is something useful but users are unlikely to engage in a quantifiable way (that also makes you look good, i. e. like or comment). So, they might watch the video but they won’t engage with it because who cares. Post it on your stories though, tag the users, add links to your stories, and you might get more reviews, this time without even having to request them. The way to Bestsellers: How-to and Tutorials View this post on Instagram part of my inflight routine is applying the @summerfridays “jet lag” mask. • it goes on white ish but once you rub it in you can’t tell you’re masking. • it keeps my skin super hydrated and feels like a protective barrier when i’m flying! • you can put it on your eyelids too! • doesn’t need rinsed off! A post shared by STEPHANIE ANN SHEPHERD (@steph_shep) on Dec 2, 2018 at 8:56am PST Another actionable idea to make the sale is to share tutorials (see Fenty’s Tutorial Tuesday with Rihanna herself) or how-to videos (see below): View this post on Instagram Another #TUTORIALTUESDAY with @badgalriri! Head to YouTube. com/fentybeauty to watch her Everyday Makeup Tutorial using #MOROCCANSPICEPALETTE and #STUNNA Lip Paint in #UNBUTTON and #UNVEIL! Shop the look now at fentybeauty. com, @sephora, @harveynichols, and #SephorainJCP! A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jan 29, 2019 at 2:25pm PST View this post on Instagram Ready to add in color? ? #FENTYBEAUTY Global Makeup Artist @artbyhector has the key to a beautiful red ombré eyeshadow look with our #MOROCCANSPICEPALETTE ! | #rihgram @wwd A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) on Jan 31, 2019 at 1:09pm PST What I also love is how Fenty uses this content and shares it with their newsletter mailing lists. Here are a few screenshots of the newsletters I've gotten over the past few weeks: Squeeze more out of your Link in bio With Instagram you only get one shot, one opportunity to seize everything you ever wanted. Ok, so you don’t have the Swipe Up button. But you can still show more of what your brand can do for its customers. So make it do more for you: instead of having to change your link in bio every time you publish new content (articles, YouTube videos, etc), simply update your all-in-one link on the service you select (examples listed below). The users will be presented with a list every time they tap on your link so you won’t miss any prospects because they couldn’t find the link. Super tip Post a button reading “You found it! ” which will take users to a voucher generator. From there, they will be able to purchase with a discount (which cannot be combined with another offer or ongoing sales). Check out LinkTree, LinkTube, LinkProfile. Growing audience regularly with profile visits ads, stories ads, boosted posts ads Advertising is KEY to everything you do. But don’t overspend. I hope you understand overstand this. I always tell my clients it’s not about a 45K account with 350 likes for engagement underneath. This is not sustainable (because likes will cost you a lot of money and it won’t bring you any money either), and because it’s killing your public image (45k should come with at least 1k likes, if you ask me. But we’ll talk about engagement later on. ) I’m not going to give you a magic potion of “3 parts promoted posts and a pinch of ads”. Every account is different and if you have an expert claiming they already know what your audience is like, they are either overpromising (euphemism for “lying) or have no idea what they are talking about. Try These Ways To Boost Brand Loyalty I said it and I'll say it again: post User-generated content No faster way to a customer’s heart than rewarding their choice with their 15 minutes of fame! It's so easy to tap into the brand loyalty pointer, which, believe me when I say, will soon be a currency for all brands. Building your community Community building is as simple as this: reply to comments, like comments, like photos you are tagged in and leave a comment, repost user-generated content, reply to messages, ALL IN THE SAME WRITING STYLE YOU USE IN YOUR CAPTIONS. Make sure you make this part of the deal with your copywriter. Create bonus content for your users How can you not love a brand that creates a special place on its website so that its fans (not customers, necessarily) can talk, live, breathe the brand? This is a sneak peek of what the inside of Glossier's freebie section looks like (and what a great idea for list-building that is! ). Brands are creating wallpapers and screensavers, mixtapes and quizzes, sticker apps, etc for their audiences. If that isn't awesome branding, I don't know what is. Be inclusive Targeted doesn’t mean you can’t be inclusive. It means you need to re-define targeted. To draw from the beauty industry examples, at a time when major brands such as CHANEL and FENTY by Rihanna have launched cosmetics for men, your brand can't afford to leave any minority out. Think of all the ways your product can be used and bring that in. Invite everyone to the game, and make that part of your branding and values. Oh, which, by the way brings us to... Get your brand values straight You’re going to say that I should have mentioned this at the beginning, but I like to reward readers who read everything in the article, so will intentionally misplace information. Your brand is supported by 3-4 values. These are the main pillars of your branding, and every new product or service you design should comply with these. For instance, if you are in eCommerce and cosmetics, I would expect to see “cruelty-free”, “vegan”, "sulfate-free", etc. Then, Sephora goes out and does this: launches Clean at Sephora: If you are serious about values, spend that extra day or two with your Marketing team to (re)define what your core values are. Every now and then, revisit your Social Media Marketing plan and bake these values in anew. Your existing customers will know, but they can always use a reminder, while the new followers who came in later will need to be initiated/educated into the values of the brand. The only time I can be basic is this... ... introducing you to some Instagram Basics. Consider this your glossary. Choosing your Username Choose a username, if it’s already taken then make sure you choose another that is as close as possible to your business (and ideally, short). For instance, when Moosend couldn’t find their own handle on Instagram, they signed up with @moosendapp (Let’s be friends, you’re gonna love what we’ve been working on for the past few months! ). Now update your website page with your Instagram button. You can also add a Live Instagram feed to your website. This way, your Instagram feed can attract more followers, or serve as refreshing content on your website. Switching to a Business profile To have access to audience insights, promotions, and have a phone number, email, shop set up through Instagram, you need to set up a business profile. Let’s say you already have an Instagram account, but missed the “Switch to a business profile” notification from the app? Go to Settings>Account>Sign Up for a Business profile or Switch to a Business Profile. The difference is that in the latter case you just convert your existing account, and then follow the steps. Defining your industry Choose your industry; if you can’t find exactly the category you fall into, choose a broader description such as “Artist” or “Public Figure”. Adding your website On Instagram, you only get one tappable link (and that goes for everyone no matter how many followers they have). So, whether you already have a website or a holding website add it there. Writing a powerful pitch/tagline Your bio on your Instagram profile can be changed multiple times until you have something you are truly happy with. Don’t forget to write your tagline using keywords that make your account searchable... --- ### Instagram Analytics: 24 Tools to Enhance Your Engagement in 2025 > 24 Instagram analytics tools for valuable insights into your audience and strategy to help you increase followers and engagement. - Published: 2019-01-24 - Modified: 2025-01-07 - URL: https://moosend.com/blog/instagram-analytics/ - Categories: Social Media - Tags: Social Media - Levels: Beginner Monitoring your Instagram analytics is important if you wish to grow your engagement and audience, and gain an overall insight into your Instagram account. With over 1 billion monthly active users, Instagram is only second to Facebook in terms of social media users. With a vast platform to use for executing your marketing strategies, viewing your Instagram analytics regularly will help you to determine successes and improvements in your Instagram marketing campaign. In this article, we’ll cover: The best external Instagram analytics apps The Instagram analytics you can measure How these metrics are assessed 24 Instagram Analytics Tools Let's get down to the brass tacks. Here is what you're looking for. Some are Instagram analytics free tools, some not, but they all are mighty and effective. And while sometimes there's confusion on how to see Instagram analytics, you will see for yourself how easy it is actually. Shall we? 1. Hootsuite Instagram Analytics Tool Price: Five tiers. Free plan for one user and 3 social profiles (analytics only available until March 4, 2019), Professional plan: $29 per month, Team plan: $129 per month, Business plan: $599 per month. Enterprise plan: on request. Free trial: Yes, a 30-day free trial is available for new users on a Professional or Team plan. Those interested in Business or Enterprise plans can request a demo. Description: Hootsuite Analytics offers real-time results, team metrics, and trend analysis for social media accounts: Hootsuite combines analytics with a content management dashboard, allowing you to publish content directly to your Instagram account. Also allows you to create reports, enabling you to track data from previous dates to determine channel growth. Additionally, trends can be established via charts and graphs, making analytics clear to view: Additionally, Hootsuite Analytics automatically analyzes the positivity or negativity of user comments, so you can assess the reactions of your audience over a set period of time. 2. Sprout Social Instagram Analytics Tool Price: Three tiers. Standard plan: $99 per user/month, Professional plan: $149 per user/month, Advanced plan: $249 per user/month. Additional profiles cost $25 per profile/month. Free trial: Yes, a 30-day free trial is available for new users. Description: Sprout Social is a social analytics and media management tool, offering Instagram analytics, real-time brand monitoring, inbox management, and comment moderation: Sprout Social is a similar tool to Iconosquare in offering a metrics and content management platform. You can view audience growth, publishing behavior, top posts, impressions, engagement, and more: Sprout Social also enables you to monitor competitors to determine how your accounts measure up to their metrics: Sprout Social is convenient for teams to use, with data that can be downloaded or exported. 3. Iconosquare Price: Three tiers. Pro plan: $49 per month, Advanced plan: $79 per month, Agency plan: $139 per month Free trial: Yes, a 14-day free trial is available for new users. Iconosquare also offers a free Instagram audit. Description: Iconosquare is a social media analytics and management tool, providing Instagram data on a wide range of aspects. It enables you to export your data, allowing you to send automated reports to the inbox of your choice, or exported for further customization. With the platform, you can track hashtag performance, competitor performance, and examine your audience and reach, including geographical demographics and languages: As Iconosquare allows you to schedule content in addition to viewing metrics, it’s ideal for those who wish to save time by using just one tool for both. You can also add team members and upload images to the media library to quickly use for content purposes: 4. Later Instagram Analytics Tool Price: Five tiers. For individuals: Free plan, Plus plan: $9 per month. For businesses: Premium plan: $19 per month, Starter plan: $29 per month, Brand plan: $49 per month. Free trial: A free plan is available for one user/one social platform. Later also offers free courses and resources for growing your Instagram account. Description: Later is an Instagram analytics and scheduling tool: It offers detailed analytics alongside content scheduling. With Later, you can view in-depth post-performance, including engagement, the number of likes, and the number of comments. Additionally, you can plan your feed with a drag-and-drop tool, as well as schedule content directly to your account: Later enables you to view post-performance over 7 days, one month, or three months. You can also view individual post-performance, including how metrics have grown over a period of time. Later is ideal for either individuals or teams as members can be added to the platform on business account plans. Only paid plans allow you to schedule videos or Stories, while business plans offer hashtag suggestions, interactions with comments, and the best time to post content on Instagram. 5. Socialbakers Instagram Analytics Tool Price: Three tiers. Professional plan: $20 per profile, Business plan: price on request, Enterprise plan: price on request. Free trial: Yes, a free trial is available on all plans. A demo is also available for business or enterprise plans. Additionally, a free Instagram analytics tool and performance quadrant report is available in return for your contact information. Description: Socialbakers is an AI-powered social media marketing platform, enabling you to assess your Instagram analytics to optimize your content and grow your brand: Socialbakers is ideal if you love visual metrics. You can view metrics via convenient pre-made templates, calculate your return on investment in real-time, automate or schedule your social media reports, and share your customizable dashboard with team members: Socialbakers allows you to track conversions with the integration of Google Analytics. Additionally, data can be connected to third-party sources for cross-channel analysis. Media regional reports for over 30 countries provide social media analysis for regions you may be marketing to. 6. Crowdfire Instagram Analytics Tool Price: Four tiers. Free plan for one social profile, Plus plan: $7. 48 per month, Premium plan: $37. 48 per month, VIP plan: $74. 98 per month. Free trial: No, but a free plan is offered to try the tool before subscribing. Description: Crowdfire is a social media analytics, publishing, and management tool, allowing you to manage all your social media accounts from one platform: Crowdfire is an Instagram analytics tool with content publishing ability. Post analytics are only available for paid plans, while competitor analysis is available on the premium or VIP plan. Paid plans also feature 30 days of social analytics and 90 days of advanced analytics. A free plan is limited to one day’s worth of data: Additionally, Crowdfire allows you to see which users have unfollowed you so you can unfollow them too, if you wish: 7. Plann Instagram Analytics Tool Price: Four tiers. Little plan: free, Basic plan: $4 per month (when billed annually), Premium plan: $8 per month (when billed annually), Unlimited plan: $12 per month (when billed annually). Free trial: Yes, a free plan is available for one account, but features are limited. Description: Plann is an Android and iOS app for Instagram analytics, scheduling, and content management: Plann helps you to curate a popular feed by revealing which color schemes your followers like best. Additionally, the drag-and-drop feature makes it easy for you to create a visually inspiring feed: With Plann, you can discover the best times to publish content and the best performing hashtags. You can also discover your competitor's analytics to save their hashtags and view which color schemes are working for them. 8. Tailwind Instagram Analytics Tool Price: Three tiers. Plus plan: $9. 99 per month, Professional plan: $799 per month, Enterprise plan: custom fee Free trial: Yes, a 14-day free trial is available for new users. Description: Tailwind is an Instagram and Pinterest marketing toolkit for bloggers and businesses of all sizes. Tailwind is an easy, results-driven social media platform that helps you schedule your posts in advance to stay on top of your social media content. It also lets users monitor their Instagram followers, likes, and brand mentions. Tailwind also helps you track results and see which content is the most effective for your Instagram audience. Unfortunately, the software does not have a mobile app option for Android yet. 9. Minter. io Instagram Analytics Tool Price: Three tiers. Silver plan: $9 per month, Gold plan: $19 per month, Platinum plan: $39 per month. Free trial: Yes, a 14-day free trial is available on all plans. Description: Minter. io provides extensive Instagram analytics on the content you’re publishing: Minter. io delves deeper into your content analytics to reveal popular hashtags, the best times to post, and even which photo filters perform best. You can track your post and profile engagement, measure your Stories, and discover the demographics of your followers: 10. Phlanx Instagram Analytics Tool Price: Three tiers. Basic plan: $25 per month, Premium plan: $35 per month, Business plan: $50 per month. Free trial: Yes, a 30-day free trial is available on all plans. Description: Phlanx is influencer marketing software with features such as faceted search/filtering, influencer discovery, and social media monitoring. Thanks to its straightforward and intuitive interface Phlanx lets you explore the site and use its services fast and easily. Phlanx also offers several options to connect with potential partners such as influencers for businesses and brands for influencers. You can also use Phlanx to track competitor engagement while other features include contract generator and Instagram/Influencer Auditor so you can find the right influencers for your brand. 11. Keyhole Instagram Analytics Tool Price: Five tiers. Professional plan: $199 per month, Team plan: $349 per month, Corporate plan: $599 per month, Agency plan: $999 per month, Enterprise plan: custom pricing. Free trial: Yes, a free trial is available on all plans. Description: Keyhole enables you to track Instagram hashtags in real-time, proving useful for those who wish to analyze hashtag marketing campaigns: Keyhole allows you to track keywords, mentions, URLs, and accounts, in addition to hashtags. This data can be analyzed over a period of time, including metrics on engagement, reach, and impressions. Once you’re tracking a specific factor, you can view metrics on influencers and posts relating to that element. If you’re working with influencers, Keyhole can monitor their performance, such as the reach of your sponsored posts and engagement. You can also compare influencers to determine who has the most engagement: While Keyhole offers real-time tracking of hashtags, they are only monitored for 30 days. Additionally, if a hashtag is removed, the data is deleted from the platform. However, Keyhole reports can be shared and downloaded, making it easy to share Instagram analytics with team members. 12. Pixlee Instagram Analytics Tool Price: From $399 per month. Free trial: A free demo is available on request. Description: Pixlee provides daily data on your Instagram account, sharing account growth, and scheduling tools: Pixlee is ideal for e-commerce businesses due to the analysis of commerce metrics, including average order value and conversion. You can assess engagement, and discover social influencers: With Pixlee, you can measure the return on investment of influencer marketing, in addition to establishing one-on-one relationships with those who love your brand. 13. Socialrank Instagram Analytics Tool Price: Upon request. Free trial: A free demo is available on request. Description: SocialRank is a social media audience segmentation and analytics tool for Twitter and Instagram. It's an easy-to-use tool that lets you know better your audience. It also helps you track content performance over time and identify which types of content work best. With Socialrank you can also organize and filter your followers into specific and informative lists and categories such as who is the most valuable follower, most engaged follower, best follower, and which follower has the most followers. 14. Socialinsider Instagram Analytics Tool Price: Three tiers: Explorer Plan $59 per month, Freelancer Plan $99 per month, Agency Plan $199 per month. Free Trial: Yes, a 7-day free trial is available for new users. Description: Socialinsider is a social media analytics and benchmarking tool which serves up a full view of a competitor’s digital strategy. It offers real-time Instagram analytics which helps you understand how your profile grows compared with top competitors. With Socialinsider, you can create branded reports that project your account's vital metrics such as Follower growth, Engagement rates, Hashtag Analytics, Impressions, top posts and much more. Later you can download these data and stats as . pdf, . ppt or . csv. The reports are available in multiple languages which is nice to have. With an agency plan, you can also set up automated reports for your clients and invite your team members. Additionally, you can track data for multiple Instagram accounts as well as other social platforms (Facebook, Twitter or Youtube) which comes in handy if you have to manage all of the above. 15. Quintly Instagram Analytics Tool Price: Four tiers. Small plan: $100 per month, Medium plan: $255 per month, Large plan: $480 per month, Enterprise plan: custom pricing. Free trial: A free 7 demo is available for new users. Description: Quintly is a social media analytics platform, enabling you to track audience and content metrics: It provides you a deeper understanding of your Instagram analytics, including engagement, reach, and exits. You can also view data from expired Stories on a business account and measure other important metrics by customizing your dashboard: Quintly allows you to export your data effortlessly and in differing formats, including PDF, JPG, and CSV. This platform is ideal if you wish to track multiple social media accounts in one tool, whether its Pinterest, LinkedIn, or YouTube. 16. Union Metrics Instagram Analytics Tool Price: Three tiers. Social Manager plan: $49 per month, Social Marketer plan: $99 per month, Marketing Team plan: $199 per month. Free trial: No, but a free Instagram account check-up is offered. Description: Union Metrics provide extensive social media metrics, including Instagram analytics: Union Metrics is easy to use but doesn’t offer a content management tool like the previous platforms. However, the platform can help you to determine the best time to post and the best hashtags to use. Additionally, Union Metrics reveals who your ‘biggest fans’ are, reminding you to engage with your followers: Union Metrics also measures engagement, reach, mentions, and follower demographics so you can customize your content accordingly. Graph API gives you advanced reporting on comments and other metrics: Data from analytics can be saved to a PDF, with interactive reports available. 9. Squarelovin Instagram Analytics Tool Price: Unknown but a free demo is available for businesses. Free trial: Yes, a free plan is available for individuals. Description: Squarelovin provides in-depth post metrics, offering an overall insight into your Instagram content: Squarelovin provides daily, monthly and yearly metrics, providing insight into what drives engagement with your followers. You can determine how each post is doing in terms of comments, likes, and shares. Additionally, you can track the growth of your account over time: While Squarelovin doesn’t offer as in-depth metrics as other platforms, its ability to establish post metrics is highly valuable. By assessing the best times to publish posts, you can help to create content that performs well, increasing engagement and your follower count. 18. InstaFollow Instagram Analytics Tool Price: Free, but paid features are available. Description: InstaFollow is a free app for both Android and iOS users to learn more about their Instagram analytics: While InstaFollow is free to download, it's limited compared to the previous platforms mentioned. InstaFollow allows you to see who is following your account, showing you top supporters and those who don’t interact. InstaFollow also enables you to see the most popular accounts you follow, the least popular users, those who may be potential spammers, as well as your most and least popular media, thus helping you create better content on your feed. 19. Whatagraph Instagram Analytics Tool Price: Three tiers. Professional plan: $99 per month, Premium plan: $229 per month, Enterprise plan: From $450 per month. Free trial: Yes, a free trial is available on all plans. Description: Whatagraph offers digital marketing tools, including Instagram analytics and a wide range of social networks: Whatagraph offers multi-marketing data for posts, ads, and email marketing (Premium and Enterprise plans only). You can view the rate at which your account is growing, and track engagement and best-performing posts. Additionally, you can monitor your marketing KPI performance and discover where sales are stemming from. Whatagraph is ideal for those who wish to track loads of data, such as paid and organic metrics, landing pages, and email. You can easily generate a visual report to share your data with clients or team members. Certain features like ad metrics are only available on Premium and Enterprise plans. 20. Kontentino Instagram Analytics Tool Price: Six tiers. Starter plan: €9 per month, XS plan: €49 per month, Small plan: €99 per month, Medium plan: €189 per month, Large plan: €279 per month, Enterprise plan: custom pricing. Free trial: 30-day free trial Description: Kontentino is the most human-friendly social media planning and collaboration tool. It enables advertising agencies, social media managers and their clients to seamlessly collaborate when creating and approving social media content and ads. Apart from social media scheduling, it offers reporting and analytics features for Instagram and Facebook. Kontentino allows you to publish posts on Instagram. You can then get an overview of your page in Kontentino analytics. Take a look at your audience locale and their age and gender. Check your reach and compare it with last year's results. In Kontentino, it's easy to collaborate with other team members. You can assign tasks to your team, comment on the progress right next to the post and then send it to your client for approval. You can also check post-performance - comments, engagement, impressions, likes, reach, and the number of times somebody saved your post. All these data can be easily downloaded in PDF format. You can access data for several pre-selected time frames or a custom time period. 21. Owlmetrics Instagram Analytics Tool Price: Three tiers. Starter plan: $25 per month/up to 25k followers, Advanced plan: $50 per month/up to 75k followers, Influencer plan: $199 per month/up to 3 million followers. Free trial: Yes, a 7-day free trial is available for new users. Description: Owlmetrics offer real-time Instagram analytics to understand your audience and grow your account: It is a simple tool to understand your Instagram follower demographics, which posts have high engagement, popular hashtags, and how much traffic is reaching your website: The platform appears to be limited in features in comparison to some of the other platforms mentioned. However, Owlmetrics may work well for those who wish to track their Instagram analytics separately from other social media accounts. 22. Brand24 Instagram Analytics Tool Price: Three price packages. Plus Package with 5 keywords at $49 per month, Premium Package with 10 keywords at $99 per month, and Max Package with 20 keywords at $199 per month. Free trial: Yes, Brand24 offers a generous 14-day free trial to help you decide if the tool is right for you and your brand. Description: Brand24 is first and foremost a social media monitoring and social listening, but its magic doesn’t stop there. Other features include: Instagram Analytics and Audience Insights Trending Hashtags Measure Hashtag Performance Analyze the Instagram Analytics of Your Competitors Sentiment Analysis Mention Analytics Influence Scoring Brand24’s suite of tools allows you to see what’s being said about your brand, create reports and, even engage with customers and potential customers on social media. Additionally, Brand24 has Slack integration and online knowledge bases, tutorials, and podcasts. 23. Sotrender Instagram Analytics Tool Price: Five tiers. Freelancer package: $39/month, Starter plan: $69/month, Growth plan: $129/month , Premium plan: $229/month and Ultimate plan: $389/month Free trial: Yes, there is a 14-day free trial. Description: Sotrender is a social media analytics tool designed to analyze and monitor both paid and organic Instagram performance. Marketers, influencers and Instagram enthusiasts will benefit from using Sotrender in multiple ways. Users can track all the crucial KPIs, for both organic and paid results, in one user-friendly tool. It’s easy, even for a beginner, to draw conclusions from data as they’re presented on readable, interactive charts. The process of generating monthly or weekly reports is a piece of cake, as the reports are ready in less than 60 seconds. Unique metrics and all the historical data are at one’s fingertips. By taking a quick look at the dashboards, one will immediately know how the campaigns perform and if any changes or adjustments should be made. 24. Mentionlytics Instagram Analytics Tool Price: Five tiers. Basic plan: $49 per month, Essential plan: $99 per month, Advanced plan: $199 per month, Pro plan: $299 per month, Agency plan: $450+ per month. Annual payment saves 2 months. Free trial: Yes, a 14-day free trial is available for new users. Description: Mentionlytics is an AI-powered all-in-one web and social media monitoring tool offering Instagram analytics to help you grow your brand. Mentionlytics tracks brand mentions, reviews, and trending topics based on market research. Scanning your Instagram performance, Mentionlytics provides you with crucial Engagement and Reach data to help you improve your marketing strategy. Furthermore, you’ll be offered sentiment analysis for every mention of your brand or products. Through the platform’s customizable reports, you’ll be able to track your top mentioners and even sort them by Instagram rank. Discovering who’s talking about you and getting in touch with the right influencers will take your Instagram strategy to the next level. Mentionlytics also lets you compare your Instagram performance with your competitors and track their mentions as well. In addition to monitoring your Instagram performance and tracking your social mentions, Mentionlytics offers you real-time Instagram account management, social intelligence personalized advice, and cross-platform post scheduling and publishing. Top Instagram Metrics By now, you've learned how to get Instagram analytics and what tools to use for the best results. But do you know the metrics that deserve your attention the most? Let’s dive into the ones you should analyze: Account Metrics Engagement Definition: The total number of likes, follows, and saves divided by your number of followers. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Follower growth Definition: The percentage of followers gained over a period of time. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Audience This includes your overall follower demographic, including geographical location, and the total number of followers you have. Additionally, the periods when your followers are most active can be measured. Post Metrics Engagement Definition: Engagement on individual posts includes likes, comments, and saves. You can discover which of your posts are receiving the most engagement. And also determine the engagement rate of each post which is an essential social media metric to track by dividing the number of post interactions by the number of followers you have. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, B2B, and B2C companies, etc Reach Definition: Your reach is the number of people who have viewed a post. Your reach rate is the number of people who have viewed your post divided by your follower total. Use: Companies that use SMM, solopreneurs, influencers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Impressions Definition: The number of times a post has been seen during a specific period of time. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Story Metrics Replies Definition: The number of times users swiped up to either reply to your story or follow the link in your story. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Exits Definition: The number of times users exit your stories without watching them in their entirety. This includes users swiping down to go back to the main feed, closing the Instagram app while watching your story, or clicking on the “X” in the top corner of your feed to exit your story. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Taps forward The number of taps forward users make to see the next story. If the number of taps forward is high, your story may be lacking in quality, or the composition may be off. Taps backward The number of taps back users make to go back to the previous story. If the number of taps backward is high, your audio or picture quality may be unclear, or users may want to see your story again. Completion rate Definition: The number of viewers that watched your story until the very end. Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Instagram Live Metrics Live viewers The number of viewers watching a live feed. You can also measure live viewers at different periods of a live broadcast. This can be helpful to determine if viewers are clicking off after you have first started broadcasting. The number of watchers will naturally grow and fall as viewers join and leave, but measuring these analytics can help to plan better content to increase engagement. Ad Metrics Click-through rate Definition: The number of clicks received divided by the number of impressions (the number of times the ad was shown). Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Conversions Definition: How many of your clicks converted into sales, downloads, free trials, etc. (the goal of your Instagram ad). Use: Companies that use SMM, solopreneurs, bloggers that promote products/content, SaaS, eCommerce, digital agencies, B2B and B2C companies, etc. Does Instagram have analytics? Instagram analytics can be tracked via their own in-app metrics. Instagram Insights is a simple and convenient method of viewing your metrics: Image Source While Instagram Insights is a free tool, it’s only available for business accounts and those with high engagement, although Instagram doesn’t specifically state what constitutes high engagement. Additionally, the data provided is limited as it doesn’t show extensive metrics, and this data can’t be exported, making it difficult for viewing on a computer. Luckily, if you’re planning on observing your Instagram analytics and require a wide range of data to determine the health of your account or specific posts, there are several external tools you can use. It's a wrap Instagram is a hugely competitive market, but utilizing data collected from apps will enhance your content and marketing strategy to increase your Instagram success. Whether you wish to grow your follower count, improve your engagement, or increase clicks to your website, using metrics will help you to execute a detailed plan to achieve your goal. If you plan on using an analytics tool for both metrics and content management, a platform that offers data alongside scheduling is highly recommended. An app offering a range of social media tools is better for those who prefer to assess metrics for several social media accounts in one platform. If you find yourself struggling to improve your Instagram account with the free in-app metrics, one of the apps mentioned above will enhance your feed by revealing more in-depth data. Which Instagram analytics app do you prefer? Let us know in the comments below! --- ### Online Marketing Courses: 30 Resources to Become a Rockstar in Digital Marketing > Check the best online marketing courses and ebooks today! Start 2023 with a bang and plan your journey with our free checklist! - Published: 2019-01-17 - Modified: 2025-01-07 - URL: https://moosend.com/blog/online-marketing-courses/ - Categories: Marketing - Tags: Marketing - Levels: Beginner Have you ever found yourself striving for new knowledge and experience in the best online marketing courses, but don’t know how to take the first step? The web is full of different videos, courses, gurus, techniques, and hacks about everything in the world. And sometimes in all this clutter, finding a useful online course is like looking for a needle in a haystack. In this post, you'll find a list of courses, ebooks, and videos that will help you to get started with online marketing. The courses are divided into a few categories, including social media, SEO and content marketing, email marketing, ads, and PPC marketing. Whether the courses are paid or free, you need to take them seriously and do homework or any other tasks they ask you to do. And remember: Put your newly acquired knowledge to the test as soon as possible! Best Online Marketing Courses When you choose a course, you need to consider a few factors, such as what the course is about, who the instructor is and what he/she has achieved in the niche, the duration of the course, the online course platform, and so on and so forth. Now that you are aware of these things, let's start with social media! Online Marketing Courses: Social Media Marketing One of the superpowers of social media is to engage the audience, show off personality, and attract people’s attention. Your Instagram profile may not only inform followers about what you had for breakfast today and give an insight into your birthday party, but it can also help you land a job, especially if you are a creative. Yes, you heard me, 80% of job hires are happening on the informal job market, including social media. Whatever your profession is, having attractive social media profiles can help set yourself apart from the crowd, get a new job, and increase sales. If you want to improve your social media skills and take your business to a whole new level, you should check out these great online courses I have collected for you. With these marketing courses online, you are going to learn how to find influencers on social media and promote your products with them, set goals for social media and achieve them, how to optimize your website for search engines, and much much more. 1. Free 24-Hour Crash Courses on Social Media by Wave The Course: Wave Around The World Creators: Wave. video Level: beginner and advanced Price: free Duration: 24-hours split into 30-60 minutes courses Wave. video has recently done a 24-hour live social media marketing training, where they invited more than 20 social media marketing specialists to discuss some of the hottest topics of 2021! Through the 24-hours of video content you will learn: How to properly promote your content in 2021 Building concrete marketing strategies with ready-to-use frameworks The power of live video and examples to get inspired How to leverage various social networks to increase brand awareness 2. Social Marketing Training by Hootsuite The Course: Social Media Training Creators: Hootsuite Academy Level: beginner Price: free Duration: 6 hours Become a Pro at social media marketing with this cool online marketing course by Hootsuite. It is created for complete newbies. It features only six chapters with an overall duration of 6 hours. Looking through the content, you see that you are going to learn how to optimize your profiles on Instagram, Twitter, Facebook, LinkedIn, and Youtube. You will learn how to set goals and KPIs, grow your audience, engage with influencers, create a content strategy, measure ROI, and use social media advertising effectively. 3. Social Media Marketing by Coursera The Course: Social Media Marketing Specialization Creators: Northwestern University Level: beginner Price: monthly subscription for $39-79 Duration: 3 hours per week for approximately 5 months Coursera is a known website offering online marketing courses from universities and companies around the world. It is an excellent opportunity for people who want to learn something new at home, sitting on a couch in favorite pajamas. This online marketing course is like an interactive textbook with videos, images, and quizzes. You can discuss the material with other students like you. And at the end, make the most out of the free online marketing courses with certificates; show off to fellow marketers! The Social media marketing course is developed for beginners. You will get to know about engagement and nurture marketing, content and advertising, and the importance of listening. Another great social media course to take into account on Coursera is Influencer Marketing Strategy. It tells how to find influencers on social media, engage with them and grow your business. 4. Introduction to Social Media Advertising from Buffer The Course: Introduction to Social Media Advertising Creators: Brian Peters Level: beginner Price: free Duration: 53 min These lectures are created by Brian Peters, a digital marketing strategist at Buffer. With over 6,500 students and 300 positive reviews, this course is definitely worth your attention. Advertising on social media allows you to connect with clients from all over the globe. Such volume of reach has never been available for radio, television, and newspapers. You will go through critical terms of social media advertising, learn to set goals and targets, create content, and more. 5. Flight School by Twitter The Course: Flight School Creators: Twitter Level: beginner Price: free Duration: modules for 10-15 minutes In this course, you will learn how to create an advertisement on Twitter, effectively share your content, and create, launch, optimize Twitter Ads. Twitter Flight School features two digital online courses with 5 and 6 modules which go for 10-15 minutes. So, the whole course won’t take a long time to complete, but you will gain brilliant knowledge allowing you to create Twitter marketing campaigns for your business. 6. How to Use Instagram Stories for Business The Course: How To Use Instagram Stories for Business Creators: Later Level: beginner, intermediate Price: free Duration: about an hour Social media stories are growing in popularity, and you can’t lose a chance to use live video to increase your brand awareness. These days you can not only spy on your ex-boyfriend on Instagram but also drive traffic to your website and sell more products. The course answers the following questions: Why do you need to use Instagram Stories? How to develop an Instagram strategy? How to create fantastic Instagram Stories? How to drive traffic with Stories? How to measure Instagram Stories’ analytics? How to create unique Instagram Stories with Canva? The course has 11 videos for from 3 to 9 minutes. The whole class will take less than an hour. You can use this hour to watch a Netflix series, or watch these useful videos and grow your Instagram. Online Marketing Courses: SEO & Content Marketing You might have been new to search engine optimization, or you have workers who need to be trained up on SEO. Before you go and spend your dollars on a training consult, consider looking through these online courses, both free and paid. In this section, you are going to find the best online courses on SEO from the leaders in the industry, such as Ahrefs, Backlinko, Hubspot, and Udemy. 7. SEO That Works by Backlinko The Course: SEO That Works Creators: Backlinko Level: beginner, intermediate Price: free Duration: about an hour SEO That Works is an online course created by Brian Dean, an owner of Backlinko. And that’s entirely true. He owns a one-person blog about SEO with over 1M visitors per month! As you see, Brian is a rockstar in the SEO world. His online marketing course is going to teach you how to drive people on your website even if you are new to search engine optimization. There are four modules with information in the course. Each module includes a high-quality video, worksheets, and slideshows. You need to learn these lessons one by one not to miss anything. 8. Ahrefs Academy The Course: Blogging for Business Creators: Tim Soulo, Kathryn Aragon Level: beginner, intermediate, advanced Price: $799 Duration: 4 hours 56 min The online marketing course ‘Blogging for Business’ looks a little too pricey at first, however, check out the testimonials! Brian Dean from Backlinko says it’s “very well-done,” and Fernando Gomez thinks it’s “very up-to-date and actionable. ” There are ten lessons with the last bonus lecture. Check the table of contents here. You can see the full contents here. Besides, it offers you a teaser and some parts of experience 1, 2, 4, 5, and six are open to watching right now! The course covers the essential aspects of content marketing, such as link building, keyword research, link acquisition, competitive research, and more. Every lesson includes not only a detailed explanation of terms with graphs and bullet points but also great examples and case studies that show you how these techniques work in real life. 9. SEO Training Course: Building Sustainable Traffic for Business Growth The Course: Building Sustainable Traffic for Business Growth Creators: Matthew Howells-Barby Level: beginner Price: free Duration: 63 min Here is an actionable, brief yet effective SEO course by Hubspot. Even if you search, you won’t find anything similar to this in-depth SEO course for free on the web. The instructor and creator of this online marketing course are Matthew Howells-Barby, who is a Director of Acquisition on HubSpot. Not only is he an online marketing and SEO expert but also a columnist for Moz and Marketing land. In this course, you are going to learn how to find an SEO strategy for your business, build links for SEO, and how to use blogging to rank on the first page of Google. More Courses from Hubspot: Website Optimization Course Content Marketing Course 10. SEO Training Course by Moz The Course: Whiteboard SEO Creators: Rand Fishkin Level: beginner Price: free Duration: 3,5 hours videos If you think it’s another online marketing course from another SEO guru, you are wrong. Here a founder of Moz Rand Fishkin teaches you the basics of SEO. Rand is known for his Whiteboard Friday videos and this course is a combination of those. With over 169k students and a 4. 2 rating, this course is definitely worth your attention. But as reviews say, it is more about theory than action. So that, it will be more suitable for complete beginners. For those of you who want to get more ideas and real-life examples, consider the Hubspot course above. Udemy offers some of the best online marketing courses, both free and paid. The course I mentioned above is free, however, if you don’t mind spending some money on your education, you need to check the following courses on Udemy: Moz Advanced SEO: Tactics & Strategy. It’s one-hour videos for advanced users about coming up with SEO strategies for your business. Content Marketing for B2B Enterprises. Earn to drive leads and sales with powerful content marketing with 37 minutes video. SEO 2019: Complete SEO Training + SEO for WordPress Websites. A huge course about SEO for beginners and WordPress users with 9,5 hours videos and downloadable resources. 11. SEO training to 10x your traffic from Google The Course: 10x Your Traffic from Google Creators: Tommy Griffith Level: beginner Price: $497 Duration: n/a You can read numerous blog posts about SEO on the web but still found yourself thinking that you don’t know what you are doing. Here is a fantastic online marketing course that will tell you about the search and keyword framework, link building, technical SEO for non-technical people, and the best SEO tools. Tommy Griffith has done SEO for over ten years, and he was doing search engine optimization for PayPal and Airbnb. Their lectures go in a fun and comprehensive way, and you won’t notice when you find yourself an SEO guru. Moreover, in the bonus section, you are going to find local SEO, enterprise link building, and SEO for Pinterest, Youtube, and Amazon. Bonus Free SEO Course: The Ultimate Step by Step Guide to SEO The Course: Step-by-step SEO Guide Creators: Eric Melillo Level: beginner Price: Free Duration: n/a If you are looking for the best blog to read around SEO that has step-by-step instructions this is the right article to get started. It will answer all the questions you have around SEO and give you strong fundamentals to continue your endeavor into becoming an SEO Expert. Online Marketing Courses: Email Marketing Email marketing has been a powerful tool for years that helped drive traffic to a website, generate leads, and increase sales. However, times have changed. We live in a world where tons of emails drop into our inboxes every hour. We feel overwhelmed with information. Most emails stay unopened and ignored. But there is also positive statistics, which says email’s return on investments is huge! For each $1 you spend on email marketing you would get $38 back. If you want to reach your audience and drive revenue with email marketing, here are the most suitable online courses for you. 12. Internet Marketing for Smart People by Copyblogger The Course: Internet Marketing Marketing Creators: Brian Clark Level: beginner Price: free Duration: 16 ebooks and 20 emails This online marketing course by Copyblogger will give you an in-depth insight into email marketing, content marketing, SEO, keyword research, and more. It has only 16 ebooks and 20 emails which will be sent to you periodically so that you won’t get bogged down by too much info given you at once. This course is an organized guide is ‘best of the best tips on online marketing that ever appeared on Copyblogger. 13. Free Email Marketing Certification by Hubspot The Course: Free Email Marketing Certification Creators: Courtney Sembler Level: beginner Price: free Duration: 3 hours 38 min You don’t need to be a genius to master your email marketing skills. You need to... be smarter than others. If you are not looking for a magic button that will make you smart overnight, then check out this excellent email marketing course by Hubspot. In 10 short lessons from 15 to 30 minutes, you are going to learn: email marketing basics, how to create a segmentation strategy, send the right high-performing emails, how to design attractive emails, analyze and test your email marketing results, and more. At the end of the course, you are going to get one of the most renowned free online marketing courses with certificates, which can be attached to your LinkedIn profile or resume. Online Marketing Courses: Ads, PPC & Affiliate Marketing If you want to try yourself as a PPC marketer or want to sell goods on your website with a small affiliate commission, then these courses may come in handy for you. They are useful for beginners and advanced users. Bing will help you to set ads for their search engine, while Facebook has over 75 online courses to choose from, and all of them are connected to Facebook marketing 14. PPC University by WordStream The Course: PPC University Creators: Larry Kim Level: beginner Price: free Duration: n/a This online marketing course offers you to learn ins and outs of PPC marketing. It has easy-to-understand lessons about PPC for beginners and advanced users. This guide was written for those of you who have heard of PPC marketing before but don't know where to start and how to implement it in your business. It will tell you what is PPC, CTA, keywords, text ads, cost per click, and cost per action, and advise you how to set up an AdSense account. 15. Bing Ads Accreditation study guide The Course: Bing Ads Accreditation Creators: Bing Level: beginner Price: free Duration: n/a I know Google is almost a synonym of the search engine. However, there are other players on the market, such as Bing. Bing uses about 30% of US users (which is huge). And if you are thinking about starting your ads campaign, you certainly need to consider Bing. This training course will help you to create your first search engine advertising, as well as manage and optimize your budget for it. Also, you’ll get to know what PPC is, how to choose keywords, write copy for an ad, and find the target audience. 16. Facebook Learn The Course: Facebook Learn Creators: Facebook Level: beginner, intermediate, advanced Price: free Duration: n/a On this page, you are going to find over 75 online courses from Facebook. The best part about this course is that you can select your business goals, and Facebook will suggest you the most suitable options for you. Among the goals to get started with Facebook is to target the right audience, build brand awareness, generate leads, promote an app, manage ads, increase online sales, and more. With over 2 million participants, this online marketing course can come in handy if you are going to create an advertisement for Facebook users. Free Online Marketing Ebooks Online courses are not the only way to learn marketing these days. You can also learn online marketing with ebooks, videos, books, movies, and other convenient ways for you. Below, I’d like to share ten free ebooks about digital marketing you can consider for learning social media, content marketing, SEO, or email marketing. 17. Top 25 Social Media Strategies by Buffer The eBook: Actionable Social Media Strategies In this ebook, Kevan Lee and the Buffer team reveal 25 useful social media strategies. Social media is not only about posting pictures, but it’s also about writing meaningful content, setting goals and achieving them. Among the tips, you are going to find advice on how to choose from 1 to 3 areas of expertise and try to stick to them. This way followers can quickly identify your niche and follow you. You will also get to know how often you need to publish a post, engage your followers, and even convince your manager that social media is worth time and effort. 18. The Conversion Marketer’s Guide to Landing Page Copywriting The eBook: Landing Page Copywritting A landing page is much more than putting your headline and offer together. Are you able to drive traffic to your landing page? Is your copy engaging enough? In this ebook, Joanna Wiebe shares her tips on how to create attractive copy for a landing page, increase conversions, call-to-action, and other landing page must-haves 19. Data-Driven Content Marketing by Uberflip Having a perfect marketing strategy means you need to understand different data. It is essential to measure your online marketing results and know if your efforts work for you or against you. Here is Uberflip ebook about data-driven content marketing which will teach you three main things: how to use data to get new content ideas how to analyze the effectiveness of content distribution master skills to read data properly and use it to grow your business 20. How to Use Data Visualization to Win Over Your Audience The eBook: Data Visualisation to Win your Audience How many times have you seen the annual report or business presentation packed with different data which you can hardly understand? Yes, data can be very inventive when it comes to ideas and messages you try to convey. However, it’s quite hard to present data in a way everyone realizes it. This guide will help you to make any complex data look easy-to-understand and straightforward. There are the best practices for visualization any information in the free ebook 21. The Optimization Survival Guide The eBook: The Optimization Survival Guide With the help of optimization and split testing marketers can understand if their efforts pay off. Read this useful guide with over 30 optimization tips from different experts. After reading this ebook, you will get to know what works for your customer and what doesn’t, improve your testing process, and develop an optimization strategy for any business. 22. Beginner’s Guide to SEO by Moz The course: The Beginners Guide to SEO I have already mentioned Moz in the section about SEO courses. It’s a leading resource when it comes to search engine optimization and online marketing. If you are entirely new to SEO, you can start your path with SEO course in the above paragraphs, or directly download this free ebook. It explains in simple words what is SEO, why people use search engines, how to find proper keywords, and make your website more usable. Besides, this guide was downloaded more than 3 million times, does not it means many people found it useful 23. 26 Actionable Email Marketing Tips & Best Practices To SKYROCKET Your Growth The Resouce: Email Marketing Best Practices Here at Moosend, we try our best to treat you with sweet bonuses every time our blog posts are coming. In this blog post, you can get a bonus with 26 actionable email marketing tips which will help to grow your business. Get a PDF right into your email, save it, and read whenever you want, even if you have no internet connection. Here you’ll get to know what is the best time to send emails to your subscribers, how to give subscribers what they want, and plan your schedule in advance. Moreover, if you are into email marketing, you need to know if email blasts still work? Another great and convenient PDF file can be delivered right into your email box. 24. The Ultimate Influencer Marketing Playbook of 2021 The eBook: Influencer Marketing Playbook This is a free ebook by Jon Ferrara that will help you to get to know the world of influencer marketing. These days, influencers have the power to make or break your business with one Story on Instagram. People tend to believe bloggers they follow on social media or the web, and this ebook will tell you how to apply influencer marketing to your business. 25. Conversations Not Campaigns The eBook: Conversion Not Campaigns This ebook will come in handy for email marketers and those who are going to make their first email campaign. Some popular email marketing stuff is not working anymore. For example, “Batch and blast”. Who are email blasts and do they actually work in 2021, read in our guide here. It is way better to use personalization and address emails to your subscriber. Besides, personalization is one of the digital marketing trends in 2021, thus you need to grow a relationship-oriented mindset. The ebook tells about trigger messages and behavior filters. Best Youtube Channels for Online Marketing and SEO We tend to see Youtube as an entertaining network, where we can find Justin Bieber songs or how to open a wine bottle without a corkscrew. But, believe me, there are tons of useful educational videos on Youtube you can watch. You simply need to know how to find them. Let’s start with thought-leaders in online marketing, such as Moz, Ahrefs, Brian Dean, Neil Patel, and others. 26. Ahrefs The Youtube Channel: Ahrefs While most of their videos are about using the Ahrefs tool, along with that you get to know many interesting things about SEO, content marketing, organic search, website audit, competitive research, and finding keywords. These videos will be useful for both SEO newbies and advanced users. 27. Backlinko The Youtube Channel: Backlinko Brian Dean is the owner of the one-man blog, Backlinko, about SEO. It is a perfect example of how a blog with one post a month and only one man can become successful. On his channel, you’ll get actionable tips on SEO, content marketing, and link building. 28. Moz The Youtube Channel: Moz Moz is a website about search engine optimization and inbound marketing, as well as their Youtube channel. While Moz co-founder Rand Fishkin doesn’t work at Moz anymore, you still can find his series of videos called Whiteboard Friday. He tells about white SEO, killer content, link building, and more. 29. Hubspot The Youtube Channel: HubSpot I mentioned Hubspot in this list already, it’s a well-known resource for inbound marketing techniques. After watching their Youtube videos you are going to learn chatbots, artificial intelligence, social media, and design. 30. Neil Patel The Youtube Channel: Neil Patel Neil Patel is a popular digital marketer, New York Times bestselling author and the one in top 100 entrepreneurs under 30 age by President Obama. On Neil’s Youtube channel you will find videos about SEO, growth hacks, social media marketing, and content marketing. Over to You I hope this amazing list of online marketing courses, ebooks, and Youtube channels will become a part of your marketing arsenal in the future. Feel free to bookmark this collection and get back to it when you need a source of high-quality knowledge in digital marketing. What online marketing courses, ebooks, or videos do you like the most and why? What resources do you use to learn something new? Please, share with us in the comment section below. --- ### Increase Your Open Rates and Sales With Automated Resending Feature > Moosend has just launched a new email marketing feature that helps you increase your open rate and conversions! Let's take a look! - Published: 2019-01-10 - Modified: 2025-01-07 - URL: https://moosend.com/blog/automated-email-resending-feature/ - Categories: Email Marketing - Tags: Announcement - Levels: Beginner Every email marketing professional has a simple goal in mind, can you guess what that goal is? To spare you the trouble of searching the web; It's how they can increase the open rates of their email marketing campaigns. And with increased open rates you will be able to reach more people and ultimately increase your sales! Simply sending out your email marketing campaign, forgetting about it, and hoping for the best is not gonna cut it. More and more email marketing specialists are putting their faith into a new form of email marketing feature, which fortunately enough Moosend has just launched! So today we proudly present you with our newest feature which will allow you to open more doors! Without further ado... You will now be able to Automatically Resend your Email Campaigns to reach people that have not opened your initial campaign without all the manual hassle! Before getting too excited let's answer a couple of questions about our newest feature. What's the use-case for that feature? As mentioned above that particular feature will allow you to automatically resend your email campaign to people that have not interacted with it in the first place. A recent study showed that on average people receive 80 emails per day. So you understand that it's highly possible that your email subscribers will miss your first email. In order to stand a chance against the chances (pun intended) you will need to send your email campaign again to the subscribers that did not open it. With our newest feature, you can seamlessly do that and enhance the odds of getting your email opened. In particular, you can use this feature pretty much on any email campaign, we recommend running it on email campaigns that you offer incentives like coupon codes or seasonal sales! How this feature can help you and your business? In regards to your business, you will find that feature particularly compelling due to the simple fact that it can increase the revenue and the ROI(return on investment) of your email campaigns. To better understand the importance of resending your email campaigns let's take a look at a quick example: Let's say you have an eCommerce store and you are planning to launch an incentive email campaign of 10% off for the next 15-days due to the holiday season. You send your first campaign to your 20,000 email subscribers and see an open rate of about 25%. That means, 5000 people have opened your email. But what about the other 15,000 of your customers? They will potentially never see your email campaign, resulting in a loss of revenue! This is clearly something you will want to avoid. Resending your email campaign to your subscribers that did not open it the first time can result in an outstanding up to 35% open rate! Back to our example, so you've sent your second email campaign to the 15,000 subscribers and with a 35% open rate means that 5,250 additional customers of yours saw that incentive campaign. In total, 10,250 out of your 20,000 email list opened your email campaign. That's more than half of your list which is an amazing result! Additionally, our auto resend feature will allow you to spend less time optimizing your email campaigns and give you more time focusing on your next email campaign. Looks good on paper but let's actually see how you can do this! How to Set it up on your Moosend Account Our lovely Support Team has prepared an easy to navigate guide just for you, let's get hands-on! Step 1 - Navigate to the step Schedule Delivery You will need to activate Automatic Resending on your Campaign Wizard. Step 2 - Configure Auto Resending Settings After you've enabled the automatic resending features you will be prompted to select some additional settings based on your preferences. You'll need to specify the following: The time that should elapse after the original campaign is delivered. The subject of your recent campaign. Note that you can leave this field empty if you do not wish to change the original campaign's subject. The sender of your resent campaign. BONUS TIP: Using a slightly different subject line can help you achieve greater open rates! Step 3 - Click Next Simply click the next button and you are set! Now you can completely relax and see your open rate skyrocketing! Final Thoughts We hope that you take full advantage of our newest feature and automate your email marketing endeavors even more! Let us know in the comments below or in our live chat whether that feature has helped you increase your open rates and sales. Last but not least, if you still don't have an account with Moosend, you can register for free and try out all the core features! --- ### Google Analytics eCommerce: The Ultimate Step by Step Guide > If you are setting up your eCommerce store you'll need to set up Google Analytics eCommerce reporting. Learn how to do it in 60 minutes tops! - Published: 2018-09-19 - Modified: 2025-01-07 - URL: https://moosend.com/blog/google-analytics-ecommerce/ - Categories: Website - Tags: Ecommerce - Levels: Beginner If you are setting up your eCommerce store you'll absolutely need to set Google Analytics eCommerce reporting. Learn how to do in 60 minutes tops! Let’s assume you’ve just started your own eCommerce store; wouldn’t it be a shame if you didn’t track all the valuable statistics an e-shop needs? From the number of visitors you get to the shopping behavior of your customers, Google Analytics for eCommerce is a must-have marketing weapon for your arsenal. Using this data you’ll be able to track the performance of your eCommerce store, as well as to measure whether your marketing strategies are spot-on or shooting in the dark. Google Analytics for eCommerce will allow you to monitor, iterate those strategies and, ultimately, increase the ROI for your e-shop. BONUS: Get our Quick Installation Guide! How to Create a Google Analytics Account First things first, to use Google Analytics for eCommerce you’ll need to set up a Google Account. You might already have one, but even if you don’t I am going to quickly show you how to do just that, just in case. Start by clicking the link here. Click on the Start For Free button. Create or sign in with your GMAIL Account. After signing in you will be greeted by the following screen. Here, you’ll need to enter your eCommerce store info. After you’ve filled in all the required fields scroll to the bottom and click on Get Tracking Code. Your tracking ID and the tracking code will be shown on your screen like so: So far so good? Cool! Time to add your Google Analytics code to your store. How to Add The Tracking Code To Your eCommerce Store Now you need to insert that particular script into your eCommerce store. To make your life much easier, you can use Head and Footer Script Inserter which is one of the best WordPress Plugins to use, if you don’t want to mingle with the WordPress Code Editor. Install the aforementioned plugin and enter the tracking code to the head tag and click Save. Depending on which shopping cart provider you are using, this process might be slightly different. For example, Shopify allows you to simply enter the tracking code directly through their settings. Woocommerce, on the other hand, has a dedicated plugin to integrate Google Analytics into your eCommerce store. Using a native Woocommerce plugin is the best way to prevent transaction discrepancies in Google Analytics so this should be your first option when installing eCommerce tracking on a Woocommerce based eCommerce store How to Enable eCommerce Tracking Now that you’ve added the tracking code to your e-shop it’s time to enable e-commerce tracking. To do that, simply head over to the Admin setting. On the View tab, search for eCommerce settings. Click on eCommerce settings and enable Google Analytics eCommerce. Click Save. Extra: If you are curious about Enhanced eCommerce Reporting to make sure to keep reading! You can also activate it right now to save some time later on. For this particular article and since I am building a demo eCommerce store as we speak, I am going to use WooCommerce to demonstrate how to set up Google Analytics. You can also follow our WooCommerce Tutorial to build your own eCommerce store! Depending on your shopping cart the process will be different. Let’s dive right into it, shall we? Firstly, you’ll need to install the WooCommerce extension for Google Analytics. To do that go to Plugins -> Add New -> Search for Google Analytics WooCommerce and install this plugin. After installing the Google Analytics Integration for WooCommerce you’ll need to sync this with your Google Analytics Account. Go to WooCommerce -> Settings -> Integrations Then, fill and enable the settings: Google Analytics ID Enable Standard Tracking Use Enhanced Link Attribution To locate your Analytics ID - if you’ve already forgotten: Log in to your Google Analytics Account Go to Admin dashboard Click on Property Settings in the Property tab Tada! You will have to wait for 24 hours until WooCommerce and Google Analytics get synced. In the meantime, you can activate Enhanced Google Analytics on the Google Analytics Admin Dashboard (if you haven't already). Remember to also activate it on the Google Analytics Integration Plugin for Woocommerce. Make sure that all the enhanced/standard eCommerce settings are enabled. How to Create a Google Tracking-enabled Thank You Page Let’s start with a question. Why do you need a Thank-You page? For starters, your Thank-You page stands as a heartwarming message towards your customers. This message from their favorite store is always appreciated. Therefore, it is more likely for your users to engage with a further call-to-action afterward, such as a discount voucher or a social share of their purchase. However, the Thank-you page is also really important when it comes to tracking transactions, as it signifies that a transaction-specific action has taken place. To simplify this process installing a WordPress plugin such as WooCommerce Thank you Page - NextMove Lite will allow you to create custom thank you pages that fit perfectly to your WooCommerce store. Now, you’ll need to enable Google Analytics Tracking through the plugin. Go to Plugin Settings and at the bottom, you can see all the relevant settings: This is making the process so much easier and you will not have to mingle with coding. Click Save and we are almost there. How to Configure GTM for Google Analytics eCommerce What is GTM? Google Tag Manager or GTM is another service provided by Google that allows you to manage various HTML and Javascript tags. Remember when we used the Head and Footer Inserter Plugin? It’s similar to that plugin although it’s ten times(or more) complex. To get started you will need to set up a GTM Account. The process is the same as setting up a Google Analytics Account. To install GTM, use the Head and Footer Plugin we used earlier to insert the script on the Head tag. And for the second part, you’ll need to do some digging into the WordPress Editor and find the body tag within the header file. Now we are going to use GTM to set up a Tag with a trigger to the Thank You page we created earlier. This trigger is going to send all the relevant eCommerce statistics you need directly to your Google Analytics Dashboard. Time to set this up. Tag Configuration Login to GTM if you are not already exploring it. Click on Tags. The following screen is going to appear where you’ll be able to configure Tag settings. Click on Tag configuration and select Universal Analytics. Now we’ll set up the Track Type and add our Tracking ID to see in real-time which pages our Tags are present on. Click save and we are done! Trigger Configuration Now we’ll need to set up the trigger when one of our visitors completes an order and sees our thank you page; the details of that transaction are going to be sent to Google Analytics Dashboard. Click on Triggers and select create a new trigger: Select Page View as the trigger. Configure the Page View trigger, to trigger when the Page URL contains the URL structure of your thank you page. TIP: Make sure it contains the exact path, adding terms such as “thank you” “thank” may cause this trigger to fire on other pages with that same term. Click Save and we are set! Time to link the Tag we created with the Trigger. To do that go to Tags and select the Tag we created. Click on Triggering. Select the trigger we created earlier. Like so. Click Save and you are done! Now on the top right corner Hit Submit and Publish your newly made tag. You might want to test this out and see if it works properly. Google Tag Manager has an on-site real-time feature that allows you to see which tags are currently on the page as well as when one has been fired. When you go to your website you will see this new window. Let’s do a test run. I am going to complete a test order and let’s see what GTM shows on the window. We are on the Thank you Page and GTM shows that the trigger has been fired. Understanding Basic Google Analytics Reports Now that all the Google Analytics scripts and settings are in place. It’s time to take a look at what you’ve eagerly been waiting for. They might seem intimidating at first but bear no fear, as this is your way of understanding the performance of your business. This will ultimately help you grow! I know we’ve been discussing eCommerce stats so far but when it comes to reporting starting from all the basics first it is the best thing to do. When you open Google Analytics on the left sidebar you will be able to select which type of reports you want to see. The available reports are Real-Time, Audience, Acquisition, Behaviour, and Conversions. Each one serves a specific purpose so... ... let’s dive right into the graphs! Real-Time Google Analytics Reporting Google Analytics real-time reporting gives you the ability to track the activity of your website the moment it happens. All of the actions taken within your website are being logged literally seconds after they occur, allowing you to understand how users interact with your site. To access the Real-Time report sign in to your Google Analytics Account and on the sidebar menu click on REAL-TIME and then Overview. On the Overview tab, you’re able to monitor exactly how many people are on your website as well as what are they currently looking at. As you can see in the screenshot above on the Top Active Pages we can clearly see that a user is hanging out on the homepage while another is checking out a product from our shop. In addition to that, you can also take a look at the traffic that is currently being generated from referrals, socials, and the top keywords. Through the sidebar menu, you can also view other real-time reports such as: Locations Sources Content Events Conversions So besides checking how many people are currently on your site and where, what else can you do with the real-time report? According to Google, you can use Real-Time report to: Track the performance of the new and changed content on your site Monitor mobile application with event tracking Analyze one-day promotions and how much traffic they are generating Monitor the effect social media posts have on your website Ensure that the Google Analytics Tracking Code works properly Track goal completions as you iterate your website (registrations) Audience The Audience report allows you to take a sneak peek at the attributes of your users. These attributes might be their location, age, or even what type of browser/OS they are using. Let’s take a look at that particular report by clicking on Audiences and then Overview. With a quick glimpse you can see a range of statistics available: Users New Users Sessions Sessions per User Page Views Pages per Session Average Session Duration Bounce Rate In addition, you can see specific demographics and the language of the users that visit your website. As you’ve probably noticed besides the overview report there are literally dozens of other sub-sections for you explore! Active Users On the Active Users section, you’re able to track user engagement with your website over specific time frames. Lifetime Value (BETA) Lifetime Value is one of the newest additions to Google Analytics Audience Report. This particular report provides you with an analysis of the revenue per user group after the acquisition. The information acquired through the report can help you understand which marketing strategy works best for your business as well as to plan your marketing budget accordingly to increase conversions. Cohort Analysis (BETA) Cohort Analysis gives you the ability to put specific “cohorts” (groups of people with the same characteristics) under the microscope. Analyze their behavior and ultimately optimize your website to increase user retention and conversions. Audiences (BETA) The Audiences report allows you to group specific users based on their unique characteristics and publish them to Analytics. This particular report is mainly used to analyze and monitor the performance of your marketing strategies. Learn more on: Creating and Publishing Audiences User Explorer In contrast to the other reports User Explorer allows you to inspect the behavior of specific users. This is done by tracking users either with an assigned by Google Analytics User-ID or Client-ID. Other reports available through the Audience tab include: Demographics Interests Geo Behavior Technology Mobile Custom Benchmarking User Flow Some interesting key uses for the above reports are: To identify potential markets you are not currently tapping into Optimize your website to enhance user experience and increase conversions Construct marketing strategies based on the behavior and attributes of your visitors All this info might be a bit of a headache I know, take it slow and you’ll be on your way to extracting super valuable info to skyrocket your growth! Acquisition Every time I open Google Analytics my hand automatically goes and clicks on the Acquisition report. It’s one of the most important reports as it allows you to scrutinize the process of how people actually found your website. Keeping track of what type of sources drive traffic to your website gives you the ability to iterate your marketing strategies to achieve maximum exposure and increased revenue. By clicking on the overview tab of the Acquisition report you’ll be able to take a quick look at the various channels that drive traffic to your website. In addition, you are also able to see the revenue that has been produced through each channel. The channels as set by Google Analytics are: Direct Traffic These channels refer to traffic that comes to your website and Google Analytics has no prior data for that particular source. Therefore labeling it as Direct Traffic. According to Moz Direct Traffic is GA's fallback option when it cannot attribute a particular session to a source. Organic Search Organic Search as you probably already know, counts how many sessions have been established through the various search engines that exist. Note: This does not only include Google, traffic from other search engines such as Bing and Yahoo will be credited under the Organic Search source. Email As the name suggests, this channel shows you how many sessions have occurred through your email newsletter. Referral The referral channel is one of the most useful channels to monitor if you’re an SEO specialist or Link Building Master. It provides you with how many sessions have been established through a particular link on the web. For example, if a different website has linked to a page from your website you’ll be able to see how many visitors came through that particular website. Looking for more SEO Tips read this helpful guide on SEO by ElevationB2B. Tip: Super useful if you want to monitor the performance of your Guest Posting endeavors! (Other) The other channel shows you traffic that was generated based on a specific UTM you created. UTM is a code formatting option that you enter into an URL to track its source, medium and campaign name. To create a UTM you can use Google's URL Builder for FREE! Social Account all the sessions that came directly through social networks such as Facebook, Twitter, and Reddit. (Not to bother them with other Social Analytics tools) Paid Search Provides insights as to how your Paid Advertising is performing. If you do PPC you’ll be able to monitor the performance of your ads through this channel. The above reports are primarily used to: To monitor which channel brings the most traffic to your website Understand which channel produces more revenue for your business Identify potential revenue leaks from your visitor streams Act on those to enhance your marketing strategy Behavior As the name suggests the Behaviour report provides you with insights as to how your visitor engage with your website. And if you own an eCommerce store you might want to pay a lot of attention to this section. The report includes information on how many Page Views your website has generated as well as the Bounce and Exit Rate. There are two main attributes that you should keep your eye on when skimming through the Behaviour report this is the Bounce Rate of your pages and the Site Speed subsection report. The Bounce Rate Allows you to identify pages that people visit and leave immediately without engaging with the content. And if you find those pages and optimize them to become more appealing to your visitors the bounce rate will drop. As a result of reducing the bounce rate, you might see an increase in your SEO rankings as well as increased conversions. Tips for eCommerce Owner to Reduce Bounce Rates: Enhance Product Pages with Images A detailed explanation of Product(s) details and specifications Clear and Detailed Product Title So as an eCommerce owner this report will be really helpful to identify product pages that have high bounce rates and optimize them. Site Speed When it comes to user experience site speed has a leading role and if your website loads fast your visitors will be happy, simple as that. Through the report, you’ll be able to take a look at the average loading speed of your website, as well as various speed suggestions for your pages. Some of the most common speed issues are large images or badly coded formatting. Make sure to act on those issues as soon as possible because they can hold back your revenue and rankings! Google Analytics Enhanced eCommerce Reporting Now that you’ve read through all the Basic Reports it’s time to take a look at the eCommerce Reports available through the Conversions tab on the Google Analytics Dashboard. The Conversions section is divided into four subsections, as follows. Goals As defined by Google and its suggestive name Goals are being used to measure how frequently your visitors complete certain actions. With Goals, you can monitor the performance of your eCommerce store as well as whether you are meeting the desired quotas. Through the Google Analytics dashboard, some of the goals that you can create are when a user completes a purchase and/or a new user registration. Therefore, It’s important to set up goals for your eCommerce store as it will allow you to evaluate your conversion rate. This information will allow you to reevaluate certain business aspects of marketing strategies to ultimately increase your revenue! Click here to learn more on Creating Goals E-commerce In this section of the Conversions tab, you’ll find yourself spending the most time. As it shows you all the relevant information regarding completed transactions. I’ve added some test orders to check that all the tracking we set up earlier is working. As a result, on the Overview tab of eCommerce you are able to see the overall Revenue for a specified time period, the Conversion Rate, Total Transactions, and Average Order Value. Additionally, in the E-commerce Reporting tab you will be able to retrieve the following reports: Shopping Behavior Checkout Behavior Product Performance Sales Performance Product List Performance Let’s take a quick look at what you are expected to see on each report. Shopping Behavior This is one of the enhanced eCommerce reports provided by Google. Essentially, it shows you graphically how many visitors entered your purchase funnel, as well as how many of them continued by clicking on the next step. It also tracks at which point of the funnel your potential customer decided to abandon it, making it super easy to identify potential revenue leaks and patch them accordingly. Checkout Behavior Checkout behavior report is similar to the shopping behavior report, although with this report you’re able to see how your users navigate through each step of your checkout process. As well as how many of them abandoned it and in which step. Product Performance As the name suggests in this report you are able to how individual products are performing based on different metrics. The metrics that Google Analytics eCommerce reports for product performance are: Product Revenue Unique Purchases Quantity Average Price Average Quantity Product Refund Amount Cart-To-Detail Rate Buy-To-Detail Rate This particular report is really helpful if you run a specific product promotion and you want to monitor how well it is performing. Sales Performance Within the sales performance, you are able to take a look at various statistics based on each transaction that took place. Those statistics include: Revenue Tax Shipping Cost Refund Amount Quantity In addition to that, you can also select Date from the Primary Dimension section to showcase metrics based on specific days. Product List Performance The product list performance provides you with insights on your product lists, a product list is a set of products from your eCommerce store. Using Google’s Analytics eCommerce Plugin(ec. js) you can create various product lists that can be used to monitor product performance. Some examples of product lists are cross-sell and up-sell sections, related product lists and search result pages. Through the report, you are able to see performance metrics for your product lists the available metrics are how many views a specific list has, how many people have clicked on that particular list as well as the CTR. Marketing The last section of the eCommerce reporting section is Marketing. Which covers a range of Marketing statistics and it’s available only if you’ve enabled Enhanced eCommerce. The available reports through the Marketing tab allow you to monitor Internal Promotions, Order/Product Coupons, and Affiliate Codes. Final Thoughts If you are reading this section congrats, you now know all the basics and even some advanced tips to set up your eCommerce Google Analytics reports. Hurray! Throughout the article, we covered the main setup process of how to enable eCommerce Tracking for your e-shop, as well as how to interpret some if not all of the Google Analytics eCommerce reports available. Google Analytics might seem complex and intimidating but by setting the right foundation you’ll be on your way to becoming a stats ninja! --- ### WooCommerce Tutorial For 2025 > Learn how create your own eCommerce store today. Follow our WooCommerce tutorial and learn how to install and optimaly configure WooCommerce. - Published: 2018-07-26 - Modified: 2025-04-16 - URL: https://moosend.com/blog/woocommerce-tutorial/ - Categories: Website - Tags: Website - Levels: Beginner Hi, I'm Nick and I will walk you through this WooCommerce tutorial really fast. Like most people, I am not a fan of wordy step-by-step guides, so here's the nitty-gritty to jump-start your eshop (and profits). Installing and Configuring The WooCommerce WordPress Plugin So, you got your WordPress site up and you chose a crazy awesome theme that reflects your business – cool beans so far, right? If you’re looking for an awesome WordPress theme, check out Astra. It’s fast! Now it’s time to install and configure the WooCommerce Plugin for WordPress. Let's get the money rolling in! Cha-ching! Firstly, as you might have guessed you need to install the WooCommerce Plugin. Hover over the Plugins tab and click Add New. Search for Woocommerce using the search box in the top right corner and install the plugin. Make sure to activate the plugin before doing anything else. Now that you have installed and activated the plugin, two new tabs appear on the WordPress side menu. The first tab is “WooCommerce”- this will be your Command Center, so to speak; this is where you can see all the orders coming through your store. Additionally, in this tab, you can create discount coupons, monitor the performance of your store with in-depth reports, and/or update various Woocommerce settings. The second one is called “Products”: this is where all your AMAZING products and their respective categories go. Before delving deeper, fill in all the basic information an eCommerce store requires in order to operate: Your physical address, currency, and type of products Payment method/s Shipping details Woocommerce has created a super easy-to-follow setup wizard (see below) that makes the whole process a lot less daunting. To access the Setup Wizard simply click on the “WooCommerce” tab. Hit the Help button* on the top right corner and the drop-down menu appears. *(Help button not working? Make sure your AdBlock is disabled. ) Now let's get you a successful e-commerce store! WooCommerce Tutorial - Step 1: Address, Currency, Product Type Fill in all the requested information and click “Let’s Go! ”. WooCommerce Tutorial- Step 2: Payment Method/s In this step, you are going to select one or more payment methods to offer in your WooCommerce store. In the Setup Wizard, you can choose between PayPal and Stripe or both. You can also install additional payment methods later! In addition to online payment methods, you can also activate Offline Payments. Click on the drop-down menu to choose from a range of offline options: WooCommerce Tutorial- Step 3: Shipping Details You’ve selected the available payment methods for your WooCommerce store, so now it’s time to configure the shipping details. In this step, you are able to select the metric you want to choose for the dimensions and weight of the package. Choose the ones that are commonly used in the geographic location most of your customers come from. WooCommerce Tutorial- Step 4: WooCommerce Recommendations The next step is sort of optional, but you might want to follow through with it. The wizard is going to recommend some additional plugins/themes to make your Woocommerce experience even better. WooCommerce Tutorial- Step 5: Ready to Start Selling! You did it! If you followed all the steps carefully you now should be ready to embark on an amazing journey! This concludes the basic Woocomerce Plugin Tutorial setup. The next step of this journey is to start adding products to your shop. Read the next section to learn how to add your very first product to your eCommerce store! How to Add and Manage Products with the WooCommerce Plugin By now, you should have your WooCommerce Plugin configured. In case you haven't, don’t worry; you will have plenty of time to fine-tune all the details later. Creating an awesome eCommerce store comes down to product presentation, especially since your customer cannot physically interact with them. It's important to provide a number of pictures, a long and a short description of the item which explains all the features and attributes of the item. Now let’s take a look at how to add your first product through the WooCommerce plugin. We’ve previously mentioned the two new Tabs that appeared on the WordPress side menu; the first one was “WooCommerce” and the second one was “Products”. The WooCommerce tab was your command center now the Products tab is your troops. Firstly, click on the Products tab and hit the Add New button. This will open up the Add New Product page. If you’ve worked with WordPress before, this is basically the same thing as creating a Post for your blog. WooCommerce Plugin Tutorial- Step 1: Add Product Content Time to get the creative juices flowing! In the following screenshot, you can see three content boxes. The first one is your product title. This is where you have to provide the name of your product and maybe some of its features, such as color. Onto the next one, we have our main body; this is where the magic happens. Try to be as specific as possible. Cover a lot of aspects of the product dimensions, weight, special features, etc. Last comes the short description. Now, if the long description is where the magic happens, the short description is reality and, if you are not careful, you might get punched in the face. Basically, in this section, you try to describe the product in a few words whilst creating the need to buy this product. WooCommerce Plugin Tutorial- Step 2: Product Category, Featured Image, and Gallery Make sure before launching your eCommerce store to write down all the relevant product categories you will potentially need. This will allow you to quickly get the categories out of your way. To do that go to Products -> Categories and enter: Name: the name of your category Slug: the unique URL of the category Description: a few words about the specific category Set thumbnail: an image that reflects the group of products Click Add New Category You're all set! Time to establish a visual connection between your potential customer and the product. But how do you do that? Well, it’s super easy, you have to use high-quality and accurate images of your products. The more the merrier! And if you sell products that can be easily shown while being used make sure you show those images. Select a relevant category of your product as seen on the right side and set a featured image. Beneath the featured image you will be able to add as many pictures as you like to your gallery. Read this guide on creating SEO product descriptions by InvoiceBerry! WooCommerce Plugin Tutorial - Step 3: Product Type and Data We covered the product-related content in the previous two steps. In this step here I am going to show how to add all the relevant product information. Just beneath our main product description you can find and enrich it with a ton of product data to improve the user experience. When you open the Product Data tab, this is the first screen you see: Let’s take a look at the various product types: A simple product is a physical product where you can add its price and stock unit and start selling them pretty much instantly. A grouped product is a set of simple products. An external/affiliate product is a product of which you are not the actual seller; you provide an affiliate link where people can click and go to the partnered store. Last but not least, a variable product is a type that you will probably use if you sell different iterations of a product, for example, various sizes of belts, t-shirts, etc. If you are a beginner, a simple product is probably the way to go! WooCommerce Plugin Tutorial- Step 4: Price, Inventory, Shipping WooCommerce offers you the ability to add a two-price option: Essentially, the first one is the regular price, at the standard price of the product at hand, and the other one is the sale price which you can set whether you want to add a discount on a specific product. Once you've set a sale price, you can schedule a product to go on sale for, say, 10% off on a specific day. With regards to taxing, there are various plugins that will make this whole process much easier like TaxJar. I highly recommend you read this guide on taxing by WooCommerce. Now for the inventory, you can set the SKU (Stock Keeping Unit) which is the amount of stock you have available at any given time, for every product. Set the status of your stock (In Stock, Out of Stock, On Backorder) You can also activate the Manage Stock option to enable backorders. On the shipping tab, you are able to set the product dimension and its weight. If you want to read more on shipping methods and classes, click here. Additionally, here is an overview of how to leverage WooCommerce plugins for your shipping. Last, WooCommerce allows you to set a specific product from your store as an Upsell or Cross-sell. An Upsell is a sales technique whereby you, the store owner, recommend similar products to the one the customer sees. Here's the twist: these items are of higher value. The objective is to A Cross-sell, on the other hand, is a technique whereby you recommend products complementary to the ones purchased by the user. To set this up on your WooCommerce store, click the Linked Products tab and select the items you wish to Cross-sell or Upsell. If you followed all the steps and have a theme installed (I’ve installed Storefront) you will end up with a product page like so: At this point, you should have a good grasp of how to set up the WooCommerce Plugin and add Products to your store. The following section is going to cover some of the extra but essential steps that your eCommerce store needs. Here's a quick overview of the things that we will cover: Lead Capturing Welcome Email Onboarding Abandoned Cart Email Thank You For Your Purchase Setting up those automation channels will give you the competitive advantage you will need to be successful in your niche. Take a deep breath and let’s dive right into it! How to Set up Lead Captures for WooCommerce Let’s start with the basics, what is lead capturing? A casual definition will be: The process of capturing someone's information when they enter your website. In most cases, that will be their email address. Surely you do not expect someone to walk into your eCommerce store and just hand over their email address, right? The most common, yet effective, way to capture someone's email address is with pop-ups. We talked with Greg from Wisepops and this is what he had to say about pop-ups. "On average, popups convert 5. 9% of visitors into subscribers (source: internal data). With a strong incentive, this ratio can go up to 15%. In other words, popups are one of the best ways to collect emails and create a relationship with your visitors. If you're not using popups on your eCommerce store, you're missing out" Now I hope you understand how important it is to use pop-ups, especially for eCommerce! Let’s take a look at one example, before going over how to set up your own unique pop-ups! So this popped up after being 3-5 seconds on the store’s website. To determine the time at which your own pop-up appears really depends on the i) average time someone spends on your eCommerce store as well as the ii)type of the incentive you are offering through the popup. Pop-ups provide the customer who entered the website with an incentive; in this case, it's 5$ off their first order. If you have a first-time signup incentive, the time you should aim for the pop-up to appear will be 50-60% of the average time people spend on your website. Now it’s time to set up your pop-up. There are a lot of pop-up builders/plugins available out there, some are free and some are not. Let’s take a look at some of them! Moosend's Subscription Forms and Popup First, we're going to explore subscription forms as a way to capture leads. A subscription form is a type of form that you add to your website and in contrast to the pop-ups the user cannot shut it off. It’s a static element that grows your list passively. Here at Moosend, we have created our own subscription form plugin that you can install and create AWESOME forms using our designer. Designing your own subscription form is as simple as registering for a free account with Moosend. Install our plugin from the WordPress plugin directory. Go to Plugins-> Add New and search for Moosend Forms. Make sure to activate the plugin before doing anything else. You must have an active Moosend account in order for the plugin to work because we are going to need the API key in order to finish the setup. Go to the WordPress Dashboard and locate the Moosend For WP in the sidebar menu. Click on it. To easily get your API key click on the link as shown in the picture below: Copy the API key and paste it into the text box, as in the example above. Save and verify that your site is connected. We're almost there, bear with me! Moosend Subscription Form Builder Configuration It's showtime! Almost. Click on Create Form. Through our plugin, you can create the form through the WordPress Panel. First, you will have to select a mailing list. Set a form name to easily identify the form. Insert a Form Title. This will appear above the text box. Choose the regular form. Finally, enter the URL the form is going to redirect to when someone clicks Submit. You could also enter specific custom fields such as their name. At the last tab, you can customize the appearance of your form. We offer a range of customizable features so you can make your form however you like! Navigate to the All Forms section of the plugin; this is where you can manage all the forms you will be creating. By using the shortcode, you will be able to enter your form anywhere on your eCommerce Store. Besides the Subscription Form, you can also create pop-ups using our plugin! Cool, huh? It’s the same process as before but this time instead of the regular form you choose pop-up. So, this time we are creating an exit-intent pop-up. Exit-intent refers to the pop-up being triggered when the user is about to exit our store. To activate that, simply check the Exit Intent box, and set the loading delay to 0. You can customize the pop-up the same way as the form. Use the shortcode to add the exit pop-up to any page you want! This is what the pop-up looks like on your store: So, now your subscription form is all set, which means you can start growing your list as of... NOW! In addition, Moosend can also be used in parallel with other plugins such as Contact Forms 7 and weForms that offer other types of forms. Installing Sumo For Your WooCommerce Store Sumo is a list-building tool that enables you to effectively grow your email list automatically through customized pop-ups. You can download Sumo for free through the WordPress plugin directory. There are also paid versions that offer additional services. Let’s take a look at how to install and configure Sumo for the first time on your new eCommerce store. Open your WordPress admin dashboard and click on Plugins->Add New. Search for Sumo. Click Install. Make sure to activate your plugin before doing anything else. Click on the Sumo tab and Register for an account with them. After registering you will be redirected to the Sumo dashboard where you can manage your Sumo Apps. Click on Sumo Apps and you will be redirected to the Shortcuts section of the Sumo dashboard. Ready to get started with designing your first pop up? Sumo features a fantastic pop-up designer which is easy to use and fully customizable. Since our eCommerce store is new, I've decided that it's wiser to create a discount pop-up for first-time subscribers. Simply put, we will offer visitors a discount code in exchange for their email addresses. Let’s take a look at how to design your very first, cool nevertheless, pop-up. Sumo Pop-up Builder Configuration In this first step, we will customize our plugin to clearly state what we will offer to them if they subscribe as well as use a compelling picture of our products. The next step is to design what your readers see when they submit their email through the form. Before designing that aspect of the pop-up, let’s take a step back and create our 10$ off code. Go to your WooCommerce tab and click on Coupons. Fill in the relevant coupon details such as the name of your coupon, its type, and how much it will deduct from the customers' cart. Hit Publish and you are set! Through the Coupon tab, you can also monitor the performance of your coupon. And you are set! Now let’s talk design. What does your customer see when they submit their email address through the pop-up? Yup, you got that right; the user gets the code through the pop-up! This makes it so much easier for our customers to just copy the code and immediately go to the cart to use it. Next up, Sumo allows you to create a welcome email and send it right away when someone enters his email. This is an optional step and totally depends on whether you would like Sumo to take care of your welcome email. You could definitely use Sumo’s Welcome email. Although why use Sumo when you can use an email marketing and automation software like Moosend to not only automate your Welcome Email but send out amazing newsletters with special offers? Now you will have to set up the frequency of the pop-up. For now, you will want to leave the default settings aside due to a lack of performance indicators such as average time people spend on your store or the bounce rate. When you acquire those KPIs, you might want to take another look at those settings but being a new eCommerce store owner you will want to take small and calculated steps. Click Next and... that’s about it! Let’s take a look at what our pop-up looks like: And this is what users get after they submit their email: Ladies and gentlemen, this is how you create a simple yet effective pop-up with SUMO! Installing Wisepops for your WooCommerce Store Wisepops is a pop-up builder with an easy-to-use interface and a super user-friendly pop-up editor. By now you should know how to install WordPress plugins (I should hope so, at least). Click on Plugins->Add New and search for Wisepops install and activate the plugin. Navigate to the Wisepops tab in the WordPress sidebar menu. And click on Link it Now. Register for an Account with Wisepops and you should be set to start building awesome pop-ups. Let’s take a look at how to design your pop-ups with Wisepops editor. Wisepops Pop-up Builder Configuration After you link Wisepops with your WordPress site, you have to go to their website and log in to their platform. You will be greeted by their Dashboard where you can create and configure your pop-up campaigns. Now the fun begins! Wisepops actually offers you a huge range of pre-made templates for various cases from simple email sign-ups to acquiring feedback (through the pop-up). You can also create your own from scratch if you feel creative enough! Let’s use a premade template to make things much easier. As in the Sumo example, we are going to create a first-time subscriber pop-up with an incentive. Select a template and let’s explore all the cool design features Wisepops offers. You can use the left sidebar menu to change pretty much every design aspect of the pop-up. But since we are using a premade template we are only going to change the text and how/when the pop will appear. Now that the text reflects our incentive, you will want to change the display settings of the pop-up. Click on Display Scenarios. A pop-up will appear (how fitting) to select when you want the popup to appear either on the main page or maybe when someone tries to exit your eCommerce store. These are the alternative scenarios Wisepops offers: Since we are offering a first-time subscriber incentive we are going to display the plugin when a visitor enters the store. Although an exit-intent pop-up with such an incentive can also be a great solution. Next click on the Display Options tab to set whether you want the popup to appear on all pages and when. Additionally, you can change how the pop-up will appear on the page for example slide-in, fade-in, etc. All these settings are being configured through the Display Options tab. For the given example we are going to set the pop-up to appear on all pages and 4 seconds after a visitor enters our store. I have selected the slide-in effect and appearance at the bottom left corner of our store. The next tab is Target Visitors, in that section you are able to set parameters as to which visitors will see the pop-up. Which is SO cool, right? If you want to block certain countries you can use the “Never display for locations” fiend to enter countries/cities you want to hide your pop-up form. Save your changes and turn the pop up on: It is worth mentioning that if you use Wisepops you will need to integrate an email service provider to take care of the email process when someone subscribes to your list. Besides that, let’s take a look at how the pop up will display in our store: Bonus: A great alternative for pop-ups is Elementor's WordPress Popup Plugin. How to Track Customer Actions on Your eCommerce Store So far we've shown you how to set up your store and configure some basic lead captures that will help you increase your conversions. Time to take things up a notch: Let me show you how to track the actions of your visitors and act upon them. This will allow you to take the experience of your visitors on a whole new level with enhanced personalization. Moosend Website Tracking Moosend has created a website tracking plugin that will allow you to capture the actions of your visitors and tie them to specific campaigns. To use our tracking software you need to have a Moosend account. If you don’t have one, click here to register for free. Initially, you have to connect your website to Moosend’s platform. This is done by logging in to the platform and going to Account and then clicking on Tracked Websites. A mailing list will be created upon adding your website automatically. The next step will be to install the tracking code to your eCommerce store. There are two ways to install the tracking code on your website. The first one is with the use of our plugin (Moosend Website Tracking), and the second is for custom installations using the Header and Footer Script Inserter to add the code “manually” to the theme files. After you install and activate either of those two plugins you will have to verify your website. To do that, navigate to WordPress Settings and click on Moosend Website Tracking Settings copy and paste your website id and click Save changes. You can locate your Website ID under the Tracked Websites settings within the Moosend Platform: Use the Header and Footer Script Inserter to add the tracking script to your website. To locate the script, navigate to your Tracked Websites click on the website you want to track user activity, and scroll to the bottom. The script will look like this: Copy the code, open the Script Inserter plugin, paste the code on the header text box and click Save: Now your website should be verified and ready to track user actions: How to Create a Welcome Email Sequence for WooCommerce In brick-and-mortar stores when a customer enters the store either the owner or sales assistants cheerfully welcome them and ask if they need any help. In the eCommerce store, the same principle exists although the use of a different medium to transmit that message is used; email. Emails bridge the gap between the eCommerce store and its customers. Therefore, it is important when a customer creates an account on your eCommerce store to send him a personalized welcome email. With Moosend, this is easily done with the use of automation recipes. A recipe is a series of conditions that allow you to send emails based on whether a condition is met. Let’s go through how to create your first welcome email with Moosend: Login to your Moosend account and navigate to Automation. Click on Create new automation. Then you will be prompted to select the automation you want to create. Moosend offers a great range of email automation for you to use available at all of our pricing plans. Select the Welcome email sequence from the list. Now you will be able to edit the name of the automation to distinguish it from other automation you will create down the road. Under the name, you will see how many steps you have to complete in order for the automation to be completed. As well as all the steps of the recipe in the middle. Click on the first step of the automation which is “When someone subscribes to any list”. And set it to "YES-Trigger only on the first subscription". This will trigger this automation only once every time a new customer subscribes to your store. The next step of the automation is to set a specific action when the automation is triggered. You can set a specific time interval for the automation to trigger. We are going to remove this step as this is a welcome email that we want to hit our customer’s inbox as fast as possible. To remove a step simply click on the (-) icon on the right side of the trigger box. Now we are going to use the “Then send an email campaign” trigger. Click on the send email campaign trigger to configure the trigger. The fields are pretty much self-explanatory: Set the subject line of the welcome email Add the sender (the email address you will be sending the emails from) Select the content from one of your campaigns Set an "Email per day" cap. The most important step is the “Content From Campaign”. This is where you select an already made email campaign from your list that we will use its content. By content, we mean what’s inside the email that we are sending. You will be able to design your super AWESOME welcome email right through our Designer. And if you feel hopeless for inspiration we’ve created a massive list of welcome emails top companies have used over the years. Make sure that your automation is active. That’s it you’ve just created your first email automation! There are also tons of other steps you can enter to make your welcome email much cooler. Our awesome support staff has created a step-by-step process for you. Click here to read more on welcome email sequences. How to Create Abandoned Cart Email Automation for WooCommerce One of our researches showed that cart abandonment reaches a staggering average of 69% across all industries. So what will you do to act on that abandoned carts? One of the most popular cart-retrieving methods is emails. We previously talked about tracking user actions on your website this is how we identify which user has left items within his cart and as soon as we get that data an automation workflow can be created to deal with that abandoned cart. Setting up an automation channel to act upon your abandoned carts will significantly increase your conversions! Let’s take a look at how to set an abandoned cart email automation with Moosend. Log in to your Moosend account and navigate to Automation, click on create a new automation and select the abandoned cart recipe. Selecting a recipe through our directory will have all the necessary automation steps already set up for you. Moreover, you have the freedom to add/change additional automation steps to make your emails even cooler! The image below shows the basic automation structure of a cart abandonment email automation: The first step of the shopping cart abandonment recipe is “When someone adds any product to their cart. " This will be triggered every time someone adds any product from your store to their cart. Moving forward the second step or, as we call it, the control step is a “wait time interval” condition that provides the necessary time to the customer to go through with the purchase or not. The third step in the cart abandoned automation recipe and the most important is “Filter contacts”. The Filter contacts step will filter your contacts and determine which contact has proceeded with a purchase or not, this will allow the automation to send the abandoned cart emails to people who actually did not make a purchase. Let’s take a look at this step: Click on the Filter contacts block. Initially, you have to set in which dataset (aka contact list) you want this filter to be applied to. Click on the drop-down menu (“Apply this set of the filter to”) and choose the appropriate list from your eCommerce store. All the other steps are pre-filled therefore there is no need to make any changes. In short, the next steps determine whether someone from your list has made a purchase or not. Click on Save and you are set! The last step is the... --- ### How to Send Emails Through WordPress With Moosend’s SMTP Server - Published: 2018-01-30 - Modified: 2024-12-26 - URL: https://moosend.com/blog/connect-smtp-to-wordpress/ - Categories: Email Marketing - Tags: Email Marketing Follow the steps below to seamlessly connect your WordPress Website with Moosend’s SMTP Server! For the following connection, we’ve used the WP Mail SMTP Wordpress Plugin. Connect Moosend’s SMTP Server with WP Mail SMTP Plugin Step 1 - Install WP Mail SMTP Go to Plugins. Click Add New and search for “Easy WP SMTP”. Click Install and Activate the Plugin. Now you need to configure Easy WP SMTP Settings. Navigate to the plugin settings. Step 2 - Configuring SMTP Settings Within the settings, you will be prompted to enter your SMTP Server information. The first section of the settings allows you to add the From Email, which is the email that your SMTP emails will be sent out from. NOTICE: Your From Email has to be verified and approved sender within your Moosend account before continuing with this process! And the From Name which is the name email are sent from, this is optional, and will not interfere with your connection. After this you will be prompted to select your Mailer. To connect with Moosend you need to select the Other SMTP option. Click on it and the Following Configuration Settings page will appear: Now all you have to do is find those settings within your Moosend account. To find those settings navigate to your Mailing Lists select the list which you want people to receive your emails. Click on Direct SMTP from within the list menu. And here are all your SMTP Configuration settings: Copy those settings and add them within the WP Mail SMTP plugin like so: Let’s breakdown what should be put within each field shown above: SMTP Host: smtp. mailendo. com Encryption: TLS SMTP Port: 465 NOTE* I am using port 465 in the above example instead of port 25 because of WordPress hosting provider limitations. Please check with your WordPress hosting provider which port they are supporting. SMTP Username: Your Moosend account email SMTP Password: Your Moosend account password Click Save Settings and you are set. Now that you’ve saved your settings it’s time to test whether the connection has been established. Step 3 - Testing WP Mail SMTP allows you to easily test that. Click on Email Test. Insert your email address to send your email. Click Send Email. If you see this message you are set! Check your inbox and you should see that your email has been successfully delivered to the email address you’ve inserted. Step 4 - Checking Your List The final step is to actually check whether that test email address has been added to your Email List within your Moosend Account. As you can see the test email address I’ve used has been successfully imported within my email list. In Conclusion That’s one simple and easy way to connect your WordPress site with our SMTP Server without the need to code or adjust any WordPress files. Here are some other WordPress Plugin alternatives in case the one above does not work with your WordPress installation and/or theme: Easy WP SMTP WP SMTP In case you experience any issues, feel free to contact our support team through LiveChat or Email us directly, using the contact form here: https://moosend. com/help/ --- ### How to Send Emails Through WordPress With Moosend’s SMTP Server - Published: 2018-01-30 - Modified: 2024-12-26 - URL: https://moosend.com/blog/connect-smtp-to-wordpress/ - Categories: Email Marketing - Tags: Email Marketing Follow the steps below to seamlessly connect your WordPress Website with Moosend’s SMTP Server! For the following connection, we’ve used the WP Mail SMTP Wordpress Plugin. Connect Moosend’s SMTP Server with WP Mail SMTP Plugin Step 1 - Install WP Mail SMTP Go to Plugins. Click Add New and search for “Easy WP SMTP”. Click Install and Activate the Plugin. Now you need to configure Easy WP SMTP Settings. Navigate to the plugin settings. Step 2 - Configuring SMTP Settings Within the settings, you will be prompted to enter your SMTP Server information. The first section of the settings allows you to add the From Email, which is the email that your SMTP emails will be sent out from. NOTICE: Your From Email has to be verified and approved sender within your Moosend account before continuing with this process! And the From Name which is the name email are sent from, this is optional, and will not interfere with your connection. After this you will be prompted to select your Mailer. To connect with Moosend you need to select the Other SMTP option. Click on it and the Following Configuration Settings page will appear: Now all you have to do is find those settings within your Moosend account. To find those settings navigate to your Mailing Lists select the list which you want people to receive your emails. Click on Direct SMTP from within the list menu. And here are all your SMTP Configuration settings: Copy those settings and add them within the WP Mail SMTP plugin like so: Let’s breakdown what should be put within each field shown above: SMTP Host: smtp. mailendo. com Encryption: TLS SMTP Port: 465 NOTE* I am using port 465 in the above example instead of port 25 because of WordPress hosting provider limitations. Please check with your WordPress hosting provider which port they are supporting. SMTP Username: Your Moosend account email SMTP Password: Your Moosend account password Click Save Settings and you are set. Now that you’ve saved your settings it’s time to test whether the connection has been established. Step 3 - Testing WP Mail SMTP allows you to easily test that. Click on Email Test. Insert your email address to send your email. Click Send Email. If you see this message you are set! Check your inbox and you should see that your email has been successfully delivered to the email address you’ve inserted. Step 4 - Checking Your List The final step is to actually check whether that test email address has been added to your Email List within your Moosend Account. As you can see the test email address I’ve used has been successfully imported within my email list. In Conclusion That’s one simple and easy way to connect your WordPress site with our SMTP Server without the need to code or adjust any WordPress files. Here are some other WordPress Plugin alternatives in case the one above does not work with your WordPress installation and/or theme: Easy WP SMTP WP SMTP In case you experience any issues, feel free to contact our support team through LiveChat or Email us directly, using the contact form here: https://moosend. com/help/ --- ### 14 Things You Wanted To Know About GDPR And Were Too Afraid To Ask > In this blog post we define EU and what it means, we provide you a GDPR overview and everything you must know by May 25 for GDPR compliance. - Published: 2018-01-30 - Modified: 2025-01-07 - URL: https://moosend.com/blog/gdpr-compliance-questions/ - Categories: Email Marketing, GDPR - Tags: GDPR A couple of days ago, Moosend held a free webinar on GDPR compliance basics for email marketers. Moosend’s DPO, John Stefanidis, and the company Communications Manager (la moi), presented a GDPR compliance overview for data privacy and personal data protection. In this webinar we defined compliance with EU GDPR through practical tips, and cover all GDPR-related requirements. We also summarized the key points of all 99 articles of the regulation corresponding to changes in procedures and practices that data controllers and data processors must make by May 25. Those of you who missed the webinar, and would like to watch it can do so here. What does EU mean? – a quick definition GDPR compliance: Friend or Foe? What are the differences between the EU directive and the GDPR? Why do we need GDPR compliance? Is company data considered personal? Our clients are companies. Are we in for GDPR compliance? Our main source of income is Email Marketing. How can we be GDPR-compliant? Is it necessary to re-gain customers consent for the existing lists? How to run GDPR-compliant contests on social media What is the third party to certify us for GDPR compliance? What did Moosend do for GDPR compliance? Which actions did you take? I've heard that "Unsubscribe" is different from "Delete" - Do you support email delete request? Are opted-out users automatically removed from automation campaigns or is this a manual procedure? Looking for another answer? – here's where you can reach our DPO! What does EU mean? To define the European Union is no simple task as it represents a matrix of unions of countries on a number of levels. Put simply, EU stands for European Union and the political and economic union that its 28 member states share. The EU flaunts a standardized system of laws which apply to all 28 member states. Since the EU started, its policies have aimed to safeguard the free movement of people, goods, and capital within the area. Also, the union of these states helped establish common policies in various sectors, namely trade or agriculture. The monetary union of 19 of these states was effected in 1999 through the euro currency and came into effect by 2002. Watch our GDPR webinar here! GDPR compliance: Friend or Foe? GDPR compliance is a source of opportunity for whitehat marketers. In other words, marketers who haven't purchased lists or scraped lists are well-placed for GDPR compliance. In effect, GDPR harmonizes different data privacy laws across European countries. Destined to protect privacy for individuals and empower them over their personal data, granting them complete control over who processes this data and in what way. At the same time, GDPR compliance requires businesses to reshape their approach to data privacy. Essentially, it requires businesses to re-evaluate what they do, instead of exploiting data. What are the differences between the EU directive and the new data privacy regulation (EU GDPR compliance)? On the GDPR 101 webinar, we covered all of the major differences between the directive currently in effect. There are actually a lot of differences, the major of which can be summarized under: Consent The EU Directive currently in effect does require consent of the users - however, it being a directive, it means it can be opted-out of. The EU GDPR, on the other hand, is a regulation. This means that it is mandatory and applied to all. A regulation, then, cannot be opted-out of. More specifically, according to the GDPR: - Consent is given by statement or affirmative action (e. g. no pre-ticked boxes) - Consent must be separate from other matters. In other words, consent should not come in the same box-to-tick as a participation in a competition. - Also, consent must be freely given, and if it is not obtained, there should be no penalty for the individual. - It should be made easy for individuals to withdraw their consent at any time (i. e. Unsubscribe link). - Data controllers must be able to prove how and when consent was given. User rights Another major change under GDPR is 7 major user rights. These include the following: Users have the right to be informed, The right of access, The right to rectification, Users also have the right to erase, There is a right to restrict processing, Users have the right to data portability, and Finally, the right to object. More specifically: Right to be informed Data processors can inform data subjects of their information in a concise way that reads easily and in simple language, for free. Right of access Under GDPR, individuals have the right to access their personal data, confirm that their data is being processed, for free. In cases of unfounded, persistent requests, a reasonable fee can be charged. Right to rectification Inaccurate or incomplete data must be rectified - if this data has been disclosed to third parties, they too must be notified for the rectification. Right to data portability A data subject can request their data processor to transfer their personal data over to another organization in an open format that is common as it is readable, such as CSV files. This information must be provided for free and no later than one month, two tops. Right to erase (right to be forgotten) If the data subject wishes to have their data erased, withdraws their consent, when the original purpose for the collection/processing of the data is no longer applicable, when the subject objects to the processing, or if there has been a data breach, or is related to a child, then they can request erasure. The erasure can be processed unless there is objections regarding a legal obligation or claim, or public-interest-related matters. Right to restrict processing Data subjects can ask for restricted processing of their data and data processors must comply when there is a legal claim, or no longer need the data, and so on. This should also be communicated across all third parties processing data to restrict processing. Right to object Objecting processing can occur in cases whereby profiling, direct marketing, or statistical purposes take place Data security Under GDPR, data security is imperative. Adopt high security standards and ensure that partners and all third parties implement the same security standards. Moosend has subjected its processes to rigorous external audits for data security purposes. Moosend now is ISO 27001 certified, a certification that is designed specifically to ensure data security. Data transfer - Third parties First of all, transferring data is not selling data. It is transferring data with third parties which are also GDPR-compliant and provide the necessary safeguards required by the framework, if they are outside the EU. The destination of this data transfer is not illegal, even if it is not within the EU, as long as all stakeholders comply with the regulation's practices. It is in data controllers' responsibility to check whether the third parties they transfer data to are GDPR compliant. Data Protection Officer (DPO) Finally, the last major change of the GDPR is the appointment of a DPO. Appointing a person to oversee all data-protection related procedures is key to achieving GDPR compliance. A Data Protection Officer can be either an employee of the company or a third party (depending on the size of the organization) and must have the following qualifications: DPOs must be knowledgeable of all aspects of GDPR They should not receive instructions regarding the performance of their duties A DPO should not report to a direct superior (rather than top management) Another characteristic of a DPO is that he or she should have full access to all necessary resources within the organization needed to complete their tasks DPOs should have the authority to investigate personal-data-related operations Finally, there must be no conflict of interest between one’s duties as a DPO and other duties A DPO’s agenda involves the following: Ensuring that data subjects are well informed of their rights Maintaining that all employees handling personal data are aware of their obligations and responsibilities and raise awareness about the GDPR Giving advice and ensuring data protection compliance throughout the organization Cooperating with the data protection authority when needed Serving as a key point of contact Handling or advising the institution on how to handle any data protection related complaints or requests Watch our webinar here! Why do we need GDPR compliance? The directive currently in effect first came into force in 1995. Since then, the digital landscape has unequivocally changed. This means that the definition of personal data of what was no longer encompasses what is. To account for personal data in the contemporary time, the GDPR compliance roadmap was designed. GDPR revolves around personal data. By “personal data” we mean anything that can be traced back to a specific individual or any piece of information that allows for an individual being identified as such. Personal data could refer to a number of details such as: Name, Home address, Email address, Bank details, Medical information, IP address, even nicknames! Under the General Data Protection Regulation, users are now empowered over their personal data. Essentially, the new regulation requires that businesses bake data privacy settings into their product, and improve their ways of requesting permission to use this data. This way, the law ensures that businesses do not exploit personal data to leverage their marketing communication strategies and campaigns. Is company data considered personal? Company data is not personal. For example, VAT number, billing details, general email addresses like (hello@moosend. com) or other business-related information is not considered personal. However, employee data such as their position in the company, email of a specific individual in the organization, or billing information of an employee of a company is considered personal data. Our clients are companies. Are we in for GDPR compliance? If you can be sure that you only access, process, and store company-related data, then GDPR doesn't affect you. But this is a rather unlikely scenario, for a number of reasons. Like we said on the webinar, anything that relates to one’s personal, professional, or public life is considered personal data. Even if you have a single email from a person within another company, or a telephone number in your records, then this is personal data. For example, a signature of, say, a general manager on a contract can be considered personal data because it shows that this individual holds the GM position in the company. Does my company have to be GDPR compliant to do Email Marketing? That’s a good one. There are four scenarios: UK company - US citizen US company - UK citizen UK company - UK citizen US company - US citizen 1st scenario: UK company - US citizen If you are a UK-based company (or EU-based, for that matter), and send emails outside the EU, you don’t have to be GDPR compliant. Since you do not process European citizens’ personal data, then you do not have to comply. 2nd scenario: US company - UK citizen If your company is based in the US and you send email campaigns to European citizens, you must be GDPR-compliant. At the same time, processing Europeans’ personal data means you must also ensure that all your partners and third parties have achieved GDPR compliance. Otherwise, you must look for GDPR compliant businesses to collaborate and do business with. 3rd scenario: UK company - UK citizen All GDPR, everything! Especially if you are in the UK, you must be compliant with the UK Data Protection Bill, which is UK-specific. The Data Protection Bill comes into effect on the same day as the GDPR, that is, May 25th. Again, it is imperative to ensure beforehand that your partners and all third parties are GDPR compliant, as they will be processing EU citizens’ personal data. 4th scenario: US company - US citizen Nothing to see here! You can get on with your day! Bottomline: Whether the data controller (business) is based in the EU or outside, if the personal data belongs to a European citizen, then the data controller’s practices must be GDPR-compliant. The same goes for the data processor (for example, the Email Service Provider) that Acme. com is doing business with. For all European clients of Acme. com, their data processor and third parties processing data must be GDPR-compliant. Practically, you must choose GDPR-compliant partners, to be GDPR-compliant. Watch our webinar here! Is it necessary to re-gain customers consent for the existing lists? Read more on opt-in method pros, cons, and stats here! Well, can you vouch for the practices previously carried out at your business? Are you sure that your mailing lists are complete with users' consents? And if so, did they grow this list organically? Then, you have nothing to worry about. On the other hand, if you haven't been with the company since forever and are unsure of the processes through which your predecessors obtained these emails, we recommend you try to get consent through soft double opt-in or double opt-in. Remember, it is not compulsory to have double opt-in for GDPR compliance purposes. As long as you can prove users' consent, then you can have certain mailing lists as single opt-in. This is entirely up to you! We, at Moosend, offer three opt-in alternatives: Single opt-in, Soft double opt-in, and Double opt-in. If you are still wavering over your opt-in options, remember we're only a live chat message away! How to run GDPR-compliant contests on social media Aaaah, sweepstakes. A fast way to grow your user base and capture the data of many engaged fans of your brand. Is this GDPR hype going to prevent you from doing so, though? One would expect that since they are putting something up for grabs, then you could have your own terms. Right? Well, when it comes to GDPR compliance, you can’t really “enforce” users to subscribe to your newsletter. In other words, if refusing consent to subscribe to a newsletter you cannot enter the competition, GDPR practices are not observed. Another example is including consent to receive further communication in the same box as age certification (“I certify that I am older than 18 years of age”), or participation intention (“I wish to participate in this competition”), terms and conditions (“I agree with the Terms and Conditions”). Here’s another example: all boxes should come un-ticked. There should be no pre-ticked boxes as they do not manifest explicit and conscious choice on behalf of the user. Are we out? We sure ain’t! Another no-no is rendering further communication a mandatory field or box to check. This cannot be a condition to participate. Another thing is that you should not have users check a box to opt out, instead of opting in. Simply put, you cannot have consent to receive emails as a starting point. The best way to go? To enter the competition, users will need to: provide a username and email and provide you with the correct answer. choose whether to tick the box of further communication or not. read an explicit message about terms and conditions for the competition (with a direct link) and a data privacy disclaimer. Watch our webinar here! What is the third party to certify us for GDPR compliance? The fact of the matter is that there is no GDPR compliance certification per se. However, what might seem as a gray zone to some, is really straightforward: render your processes as transparent as possible. For example, if the Marketing Manager requests the graphic designer for the credentials of an online design tool, you must have a record of this request. In other words, with programs such as LastPass you can request or send log in details with the rest of your team, while maintaining a log in track record automatically! With respect to Email Marketing, when your users must sign up to access information on your website, then you should not use this email address in another mailing list to send them more content. Unless they have specifically checked a box that they wish to receive further communication from you, you should only send them emails that are of interest to them. To that extent, an email preference center might be of help. In essence, subscribers will not unsubscribe from all of your lists at once, rather they will be able to update their profile and customize it accordingly. Data controllers (:B2B and B2C businesses collecting and holding personal data of users) and data processors (:processing large scale personal data of clients) must take as many actions as possible to ensure that their actions are transparent. GDPR compliance is essentially a sum of best practices around user experience and privacy. As far as Moosend is concerned, in our capacity as both data controllers and data processors, we are ISO 27001 certified. To successfully pass this ISO examination, we subjected all of our processes to rigorous external audits, specifically designed to safeguard data security. This certification outranks, so to speak, GDPR as it requires rigorous processes throughout the company practices. What has Moosend done for GDPR compliance? What actions did you take? Err... how much time do you have? You see, the thing about us is that Moosend is both a data controller and a data processor. That being said, our roadmap was ISO-bound, far beyond GDPR. 1. First of all, to be GDPR-compliant, our mailing lists stay within the EU and we don't share them with anyone. (We only transfer data through our partners and third parties which is for the purposes of doing business in the first place, and delivering! ) 2. When we started taking the first steps to GDPR compliance, we mapped the data flow both within the organization and outside of it, namely, how data flows in the organization, who has access to what and for what reason, with who we share this data (e. g. Google Analytics, etc. ). 3. Following this, we made changes internally, mostly in order to change the data flow map. 4. This way, every employee now has access only to the specific data that they need. 5. We had already signed NDAs with all employees, so our next consideration was to ensure maximum data security for our users, as part of our preparation for the rigorous external audit for the ISO 27001 certification. To achieve that, we worked on the following: 6. We established maximum security on our servers (firewalls, restricted access, pen tests, antivirus, logs, etc. ) 7. All of our employees received training and certifications on security-related matters. 8. We underwent special training for handling personal data. 9. We upgraded a strict IT policy for every employee. 10. Another action involved our revamped back-up policy, as well as 11. Renewed procedures for checking data breach, and 12. A brand new CCTV. Furthermore: 13. We may share account-related data with third parties only for business purposes (e. g. Intercom) 14. We double-checked every third party provider we use and asked them for security and GDPR compliance-related certifications 15. Also, we reviewed and revised our Privacy policy and Terms and Conditions 16. Last, we appointed a DPO. I’ve heard that “Unsubscribe” is different from “Delete” - do you support email delete request? You got that right: deletion of data is different from the Unsubscribe link when we send an email marketing campaign. Now, when a subscriber hits Unsubscribe, then the action taken automatically on the platform is to remove them from the list. A user will have to specifically ask for deletion of their data (aka “right to be forgotten) for you to remove them from your records. But - there is a but. When the user asks for the deletion of their data, you should stop all communications. In the meantime, you don't generate new data or process existing ones. But utterly deleting this data is another story. You see, it might not be entirely up to you to delete this data altogether. - As a case in point, there could be a regional law that this data must stay with the company for X months before they can delete it, as it could pertain to it serving as evidence, for legal claims or other purposes. - Another example is that you may need this data as proof of compliance or non-compliance with the company terms and condition or the anti-spam policy etc. So, you should delete the data as soon as it's certain that there is no reason to keep it. Watch our webinar here! Are opted-out users automatically removed from automation campaigns or is this a manual procedure? Moosend is an ISO 27001 certified company and GDPR compliant. Therefore, on Moosend's Email Marketing and Automations platform, opted-out users are automatically removed from automation campaigns and mailing lists. Looking for another answer? You can always reach out to our DPO here: dpo@moosend. com. Conclusion We, at Moosend, see this regulation as a positive development in the field of good practices for email marketing, and whitehat email marketing. The new regulation is bound to raise the bar for quality content. In the meantime, do consult with an attorney to ensure your business is legally covered. As for all Email Marketing matters, you've got us to rely on! (Wait, no? Then, you might want to sign up for free, after you check out our pricing! ) --- ### GDPR Email Marketing Checklist: Where do you rank? > Measure how your business' GDPR email marketing stacks up against the regulation. Get specific guidelines on what to do or contact our DPO. - Published: 2017-12-29 - Modified: 2025-01-27 - URL: https://moosend.com/blog/gdpr-email-marketing/ - Categories: Email Marketing, GDPR - Tags: GDPR This is the definitive list for your GDPR email marketing, in order to be in compliance with the new EU GDP regulation, effective May 25, 2018. We have successfully passed the ISO 27001 compliance examination and are now adding the finishing touches to our GDPR fine-tuning. Having spent a great chunk of our time on meetings with our GDPR-specialists, attorneys, GDPR updates, GDPR blog posts, GDPR documents, we gathered the steps you need to take for GDPR compliance. Here’s the golden checklist we put together for you - it will be kept updated to the best of our knowledge, as new regulations or edits are being made: 1. Choose a GDPR-compliant tool. Wink, wink. Choosing Moosend as your GDPR compliant tool of choice is a no-brainer for many reasons, beyond double opt-in and easy access, modification, export, and delete your data (which make part of our services’ feature gallery). Here’s a few more: We are ISO 27001 certified which, on the transparency and user-security continuum ranks higher than GDPR, to begin with. Also, we store all of our data in European Union data centers. We have scrutinizingly revised our privacy policies to adhere to new regulations, including, but not limited to, privacy policy and terms of service. Moosend never sells or shares your personal data or your subscription data with third parties. The scope of data processing of our sub-processors is consistently and regularly audited and strictly limited to prestigious, reliable, world-class companies like Google (for Google analytics) and PayPal (for credit card transactions). 2. Create a data mapping spreadsheet. Make a comprehensive list of the following data and information: Map the total of personal data you are a holder of. Consider the exact custom fields (categories of personal data) you ask of your subscribers. These could be first names, last names, birthdays, email addresses, contracts, decision-maker names, signatures, and so on. Essentially, anything that can be matched directly or indirectly to a specific individual’s identity is considered to be personal data. Transfer all this information over to a spreadsheet. Use the final document as an overview of what you use and for what. You can also use signature maker software to store all of your signatures and documents in one place. Map individuals’ access to this data. This is a a very crucial step, but just before you get started determining who can access your users’ personal data, it is important to raise awareness among your employees about the new privacy protection regulations. In that context, an open mindset and corporate culture and an encouraging mentality towards supporting and implementing data-protection compliance throughout the practices of the business is essential. Precisely, it will help ensure that all stakeholders realize their level of responsibility when accessing or processing this data. The individuals could be internal or external to your business, namely members of staff or third-party solution providers (i. e. software you use). For example, if you send data through software solutions such as Salesforce, Slack, or Moosend, this must be clearly stated in your data mapping spreadsheets. Again, recipients of the personal data, or categories of recipients of the personal data must be clearly stated. 3. Add double opt-in to nail your GDPR Email Marketing. One of the most important parts of the regulation is getting your subscribers’ consent and holding proof of this consent. To achieve this for your GDPR email marketing activities, the easiest way is to switch to double opt-in for all your mailing lists, available with your Moosend account. a. Do you have proof of consent of your users allowing you to use their personal data? If you can provide adequate and satisfactory evidence of your users’ consent to receive emails (place, date, and so on), it appears that there is one thing less to worry about. Move on to the next step! Read more on opt-in method pros, cons, and stats here! b. If you do not have proof of consent, you must reach out to your existing customers to get consent. It is highly recommended to start implementing the steps necessary as soon as possible, in fact, before GDPR comes in effect (May 25, 2018). You must get your customers’ updated consent. To help you in the process, we prepared two short drafts to reach out to your customers, and follow up with them (see below). c. To find out more about double opt-in and get up to speed with how double opt-in works, check out our help docs here or here. Email notification: "Want to keep our exclusive offers coming? Make sure you click at the link below to remain on our mailing list with giveaways and freebies all year long. By clicking, you are also participating in our contest for 10 tablets and 30 tickets to Broadway show! I WANT IN! You are receiving this email because you signed up to receive special offers and the latest updates from acme. com! To review our updated privacy policy, please click here: *****. If you have enquiries, please feel free to contact our GDPR department to provide you with additional details: gdpr@acme. com. Best Regards, John Smith" Follow-up email: "Last chance to confirm your email address and personal details with acme. com! As soon as you hit confirm, you enter our contest to win 10 tablets and 30 tickets to Broadway show runs for another two weeks. Maintain access to exclusive material such as our previous publication of *** or sneak peek of ***, by clicking below! Last, if you have enquiries, please feel free to contact our GDPR department. They will provide you with additional details. To contact our Data Protection Officer (DPO) directly, here: dpo@acme. com. Best, John Smith" 4. Update your privacy policies. However well-written and eloquent your current privacy policy is, it must be tweaked. Rewrite it to include an explicit declaration of your data protection policy and an end-user update on their rights. When should you update new users? As soon as you obtain their private data shared with you, that is. Find out more on these rights below, all of which are already in place for Moosend accounts and users. 5. Let your users know what changed, as soon as your privacy policy is up-to-date. This corresponds to your users’ right to be informed. 6. Update your users on their right to access their personal data. Your users can access their personal data which they have shared with you, at will. 7. Inform your users they can rightfully correct the personal data they have provided. Ensure that your GDPR email marketing tool enables this modifications. Moreover, establish processes for your business to monitor that this information is accurate. Hint hint: how we achieve this. 8. Notify your users that they maintain the right to ask you to completely "forget" them. Overall, devise your own process to “forget” about a user. Practically, once an individual wishes to withdraw from your company’s communication and records, you should stick to the process you have set up so that they are permanently deleted from your GDPR Email Marketing and Automations platform, your CRM platform, even your phone records! With respect to GDPR email marketing, find an email marketing service provider that has a secure process to delete a subscriber from your records. In other words, make sure your users can be "forgotten" without leaving a trace or them getting an email if they belong to another mailing list. Also, note that there is a data retention requirement, whereby a business may exclude an individual from their communication but retain the data for a specific period of time, as defined by the legislation in effect. Make this process easier for you by joining forces with Moosend; Moosend offers a handy “Suppress/Delete” option, to increase efficacy and security. 9. Make sure you don't store more data than you need. Run through all your custom fields and make sure all of them are used only for personalization or segmentation purposes. For example, consider the following: if your are in the business of technology and gadgets, asking for individuals’ age group or academic background is acceptable. However, asking a technology aficionado to provide their weight is not your definition of GDPR email marketing definition. Therefore, bear in mind that your users maintain their right to limit processing of their information. 10. Ensure you can easily export your customers data in a format that you can later transfer to another service. As a case in point, CSV or Excel documents are the best fit for the purposes of data portability. Moosend enables these portable export file types for your entire list or part of your sub-lists. 11. Educate your users on their right to object to their personal data being processed at all. In the case of GDPR email marketing, for example, the Unsubscribe link serves this purpose. 12. Find out if your business needs to elect a Data Processor Officer (DPO). Finally, a DPO is charged with educating the company and staff on compliance, as well as training both parties on best practices. Other tasks include monitoring, auditing, maintaining records of all activities, while bridging every business with the GDPR authorities. --- ### Gary Thuerk: “People Make The Same Mistakes Over And Over Again” > Why do spam emails exist? Read our interview with Gary Thuerk, the person behind the first ever spam email ever created. - Published: 2015-09-08 - Modified: 2025-04-22 - URL: https://moosend.com/blog/gary-thuerk-people-make-the-same-mistakes-over-and-over-again/ - Categories: Email Marketing - Tags: Email Marketing Moosend got an exclusive interview with the Father of Spam, about email marketing, the first email campaign ever and... spam, of course! Interview: Dora Pavlidou If you think about it a little bit, you will come to realize that the most difficult thing of all, nowadays is: -to be original, -to do something for the very first time, -to be there before anyone else does, -to innovate. If there’s anyone that can claim that he was the first human being to spam, then it should be Gary. Gary Thuerk. For this reason, he entered the World Guinness Book of Records and I quote: “The world's oldest spam was sent at 12:33 EDT on 3 May 1978 by Gary Thuerk (USA), then working for Digital Equipment Corp. (DEC, USA). It was sent to 397 email accounts on the ARPAnet (Advanced Research Projects Agency Network) of the US Defense Dept. , inviting them to a product demonstration of the DECSYSTEM-2020, 2020T, 2060 and 2060T computers. ARPAnet is regarded as the predecessor to the internet. The original email still exists” (source). A funny incident... or something more than that? You may now think that due to the experimental stage of his attempt, this incident would be remembered by everyone as a joke, a prank between youngsters, a foolish little game... Wait a minute: This email generated more than 12 million dollars in sales! Care to find out more? Moosend and myself to the Mission Impossible! To track down and interview mr FoS, the Father of Spam himself! He is now a consultant to businesses and a keynote speaker to events all over the world. You see, everyone is interested into learning more from the man who started it all! So, without hesitation and further delay, let me introduce you to mr Gary Thuerk! You will learn a lot in this interview, as I did too! Q: Let’s go back: Were you aware that you were sending the first email campaign? How come you decided to do it (and yes, you may hit us with some technical stuff)? “I had problems reaching the ARPAnet users on the west (USA) coast (we were in the Boston MASS area, East coast). We wanted to invite them to see a demo of our DECsystem-20T (that supported packet switching) on the ARPAnet (Established in 1969, ARPANET served as a testbed for new networking technologies, linking many universities and research centers. (Source). Since we were already emailing with some of the ARPAnet users, we chose email to invite them to attend a demo of the first commercial computer to support the ARPAnet. We knew that this would be the first email campaign and would ruffle some feathers. First called electronic mail, it was spelled e-mail back then. I had my product manager, Carl Gartley type in about 400 email addresses on-line, from the ARPAnet directory (phone & email book), while I composed the invitation on-line (DECsystem-1080T). Carl used a VT-100 video terminal, but I only had a LA-100 printer terminal. We merged the e-mail addresses and invitation and hit send and off it went. We were given a DECsystem-1080 to use for the development project and the TOPS-20 operating system. The DECsystem (PDP-10) was a 36-bit word, time-sharing computer. Tops-20 was the first commercial version of TENEX, which is the second version of Multix (or Multics). Unix was the 3rd version of Multix (or Multics), as a rewrite for one user, on a DEC PDP-11. Now that I think of it, I just wanted to show our product to the market. That’s where innovation comes, when people try to solve a problem. A lot of early adopters wrote History just by putting different (existing) technologies together and they only did it because they wanted to solve a problem. It was the first and only time that I spammed and that was it. And of course, it didn’t have anything to do with scam”. Could you please share with us the stats from this first campaign? “There was no app for the email campaign. We just used our email program with its text editor. The DEC e-mail worked across all the many Digital computer product lines. There were no email attachments and the email size was more limited. There were about 2,600 users on the ARPAnet back in 1978. I went through the paper directory and highlighted (in yellow) the names with email addresses that I wanted Carl Gartley to put into our e-mail system. The idea was to get someone to attend from all the possible user organizations on the west coast. The ARPAnet users were all at leading research universities or institutes (NGOs) and some US Military labs. We had about 20± people (prospects) at each of the 2 demos”. It’s time for numbers. Instead of questions we threw the most important nowadays metrics to Gary and here are the responses. What was the Return-On-Investment (ROI)? “It resulted in about $12m+ in sales”. Open rate? :-) “No way to know open rate, but I am guessing about 200 were read by the addressees”. CTR? “No but about 40 people came to the demos. 40 out of 200 or 40 out of 400 = very good response”. “Unsubscribers”? “No one could unsubscribe, but I did get a lot of complaints. However, the recipients did forward the email to other technical ARPAnet users”. Here’s the aftermath to the first email campaign. What did you try to market with this email and what happened after that? “We were marketing the first commercial computer to support packet switching (ARPAnet & Internet), to the ARPAnet community, the DECsystem-2060T, DECsystem-2040T and DECsystem1080T. (The “T” was for TENEX packet-switching support, which was a combination of Software and Hardware. ) DEC computers then became even more dominate on the Internet. Digital followed with the introduction of the VAX with DECnet (it's own commercial networking ) and soon supported Ethernet LANs”. How was it perceived at your? ““Turk” was pushing the envelope again, acting outside the box. I made it to the position of Marketing Manager at DEC (Digital Equipment Corp. ) in 1976, only after one year in the company. For sure, my boss congratulated me for the sales, but 5 days later, he made me promise that I would never do it again: We got a phonecall from the Airforce Major (US Defence Communication Agency) who called to complain about what we did”. They also call you “father of spam”. Does this bother you? “No, I just smile, because most people remember me for being the Father of Espam. But I am not over-friendly to those who want to beat-me-up or say they want to kill me. The title “Father of spam” came out after the “Forgotten Pioneer” article in PCworld, March 2003. But like all the articles written without talking with me, the article contained errors”. When and how did you find out that they call you “the father of email marketing”? “I was working as a celebrity draw at a booth at the INTEROP Technology Conference & Expo in Las Vegas in 2007. The head of the company said, “You are really the father of e-Marketing”. That and “Father of Internet Marketing” sounds better than Father-of-spam”. What are you doing now? “I have been consulting, mostly to non-profits. I have been a judge at the high school robot competitions for several years, it is great fun. The Father of Espam gets to give a speech every once in a while”. Are you involved with email marketing and how much do you think it has changed and, naturally, evolved? “I am not doing any commercial email marketing, for myself (But I do have a small list of Associates and friends that I email Tech-stuff to, regularly). I do some email marketing in my consulting. And I also help with all aspects of marketing, business development and business management. I have observed the technology changes and noticed that people make the same mistakes over and over again. It is as if every new generation must go through the same learning curve by repeating the same mistakes. This is also true of computer programmers: Current coders make the same mistakes we did, 40-50 years ago”. Are you subscribed to any newsletters? Where do you usually subscribe and why? “I subscribed to Computerworld in paper form, for decades. Then in the 1990's I switched to the on-line distribution until just recently. I also get an e-Marketing blog from Linkedin, but I may drop that one. I read the Wall Street Journal when I get a chance, good source of news from around the world”. What is the heart of technology beating right now? “We finally reached the point where computers started to change the medical profession. In the past, computers just... computerised what needed to be done. Now, technology is changing HOW it’s done. We can now collect all kinds of personal medical data, e. g. your constant running medical history. This is something that your local doctor can’t do. He is just able to take your physical data once or twice a year and can’t predict what will happen to you unless you actually have a crisis in his office. We now have the analytical tools to identify what leads to what, from a huge amount of data we are able to collect and process real time. This is amazing! ” Interesting little details This email was first composed on the 1st of May 1978 and after some revisions it was ready to be sent on the 3rd of May of the same year. As the email could not be sent to hundreds of people at once, some of the recipients’ emails were accidentally included in the email. The recipients that got the email, forwarded to other people and Gary sent out a second email... That’s how this email, ended up being spam. That, and the fact that it was all written in ALL CAPS and that “This was a flagrant violation of the use of Arpanet as the network is to be used for official US Government business only! ” according to Major Raymond Czahor, Chief of the ARPAnet Management Branch. And then, there were... the complaints Since Gary wasn’t hiding his identity, the complaints started coming in very quickly. But, there was one guy that didn’t seem very bothered. RMS (that’s the guy) didn’t seem bothered at all: “I didn't receive the DEC message, but I can't imagine I would have been bothered if I have. I get tons of uninteresting mail, and system announcements about babies born, etc. At least a demo MIGHT have been interesting” he stated in a reply (8th May 1978). RMS aka Richard Matthew Stallman is the founder of the Free Software movement, the GNU project, the Free Software Foundation and the League for Programming Freedom, a very important political figure in the Free Software movement. Read more about the reactions that the first mass email campaign sparked, here. Note these - Email was first written as e-mail, it later became e-mail and finally email - Digital Equipment Corporation was the official name of the world’s largest mini-computer company. DEC was the product’s name. Customers began calling the company DEC or just Digital - VAX, PDP, DECsystem, VT-, LA-, were all hardware product names - VMS, TOPS, UNIX, ULTRIX, (and more) were all Operating Systems names --- --- ## Integrations ### Tabular - Published: 2024-10-17 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/tabular/ - Categories: Native - Types: All, via Zapier Create and manage your email templates in Tabular's email builder and send them through Moosend. Tabular lets you build email templates from scratch or you can start by using any of the high-quality email templates in Tabular's email template library. --- ### Nudgify - Published: 2024-04-22 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/nudgify/ - Categories: Lead Generation, Native - Types: All, Native The Moosend Integration for sign-ups offers a seamless way to convert new leads to boost Social Proof through Nudgify. With this integration, you can effortlessly synchronize your email contacts from Moosend with Nudgify, thereby transforming them into engaging social proof notifications on your website. --- ### KonnectzIT - Published: 2023-05-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/konnectzit/ - Categories: Native - Types: All, Native World's most affordable and accessible platform to automate your boring manual tasks. Now enjoy your earned free time on other productive tasks. --- ### APIXDrive - Published: 2022-10-19 - Modified: 2024-12-10 - URL: https://moosend.com/integrations/apixdrive/ - Categories: CRM - Types: All, Native ApiX-Drive is an online connector that allows you to set up data exchange between different systems and services. Now you don't need to hire programmers or integrators to automate workflow between Moosend and other services. With ApiX-Drive you can connect these systems in 5 minutes. --- ### EmailHeatmaps - Published: 2022-09-19 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/emailheatmaps/ - Categories: Native - Types: All, Native EmailHeatMaps is a tool that allows you to create heatmaps to easily understand the results from all your email marketing campaigns. --- ### Involve.me - Published: 2022-07-19 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/involve-me/ - Categories: Lead Generation - Types: All, Native Create custom signup forms, lead generation quizzes, payment pages, interactive calculators, customer satisfaction surveys and more with the most intuitive drag & drop funnel builder. --- ### Optiin - Published: 2021-12-10 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/optiin/ - Categories: Lead Generation, Native - Types: All Build websites and marketing funnels on the spot to turn your new leads into loyal supporters of your business. --- ### Jet form builder - Published: 2021-07-07 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/jet-form-builder/ - Categories: Lead Generation - Types: All, Native Easily create forms for different purposes, and turn them into a full-fledged marketing tool, with the help of this dynamic builder. --- ### Poptin - Published: 2021-06-17 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/poptin/ - Categories: Lead Generation - Types: All, Native Grow your list with Poptin's engaging website popups and email forms and convert more visitors into subscribers by syncing them directy with Moosend. --- ### Personizely - Published: 2020-05-25 - Modified: 2025-05-08 - URL: https://moosend.com/integrations/personizely/ - Categories: Lead Generation - Types: All, Native A powerful conversion marketing toolkit that helps you make the most of your every website visitor. Sync your contacts to Moosend and use Personizely to convert your visitors into contacts and loyal customers. --- ### Pabbly - Published: 2020-04-14 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/pabbly/ - Categories: Lead Generation - Types: All, Native A powerful subscription management software at your fingertips. Manage invoicing & payment processing easily and create unlimited products & plans fast and easy. --- ### ThriveCart - Published: 2020-03-30 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/thrivecart/ - Categories: eCommerce - Types: All, Native Get ready to boost your revenue. Reduce your cart abandonment rates and increase your conversions with beautiful high-converting checkout pages for your online products and services. --- ### Continually - Published: 2020-02-11 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/continually/ - Categories: Lead Generation - Types: All, Native Send all the incoming leads and data you collect with Continually's chatbots to your Moosend account fast and simple. --- ### BigMarker - Published: 2020-02-11 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/bigmarker/ - Categories: Lead Generation - Types: All, Native Easily export webinar registrations to any Moosend mailing list with this powerful webinar hosting and automation platform integration. --- ### Convertbox - Published: 2020-02-11 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/convertbox/ - Categories: Lead Generation - Types: All, Native Add all your contacts collected with Convertbox directly to any Moosend list, and target specific Moosend subscribers on your website easily. --- ### Make - Published: 2019-11-22 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/make/ - Categories: Native - Types: All, Native Integromat will automate processes that you currently handle manually. It is not only capable of connecting apps but can also transfer and transform data. --- ### Socital - Published: 2019-11-14 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/socital/ - Categories: Lead Generation - Types: All, Native Convert anonymous visitors into customers, Socital is a powerful tool to create onsite campaigns for your online store in minutes with no coding. --- ### Moosend API - Published: 2019-10-25 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/moosends-api/ - Categories: Native - Types: All, Native Use our API through your favorite programming languages to create and manage your email campaigns and mailing lists programmatically. --- ### Moosend's SMTP Server - Published: 2019-10-25 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/moosends-smtp-server/ - Categories: Native - Types: All, Native Moosend offers a direct SMTP service which you can integrate with your existing applications, or utilize to send transactional emails directly using your favourite SMTP client. --- ### Zapier - Published: 2019-10-25 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/zapier/ - Categories: Native - Types: All, Native Automate your business life! Zapier allows you to instantly connect Moosend with 1,000+ apps to automate your work and find productivity superpowers. --- ### MailChimp Synchronizer - Published: 2019-10-25 - Modified: 2024-12-12 - URL: https://moosend.com/integrations/mailchimp-synchronizer/ - Categories: Lead Generation - Types: All, Native Easily import your list from MailChimp to Moosend, and start mailing right away. --- ### WordPress Tracking - Published: 2019-10-25 - Modified: 2024-12-10 - URL: https://moosend.com/integrations/wordpress-subscription-form/ - Categories: CMS - Types: All, Native Improve your conversion rates! Track website behaviour of all visitors, ghost users and identified / logged in users and perform segmentations or setup automated cart abandonment emails! --- ### Facebook Lead Ads - Published: 2019-10-24 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/facebook-lead-ads-zapier/ - Categories: via Zapier, Lead Generation - Types: All, via Zapier Lots of people want to hear from your business, but filling out forms can be difficult on mobile. Facebook lead ads makes the lead generation process easy. --- ### Unbounce - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/unbounce-zapier/ - Categories: via Zapier, Lead Generation - Types: All, via Zapier Get more leads, sales, and customers with landing pages built just how you want in Unbounce's drag-and-drop builder. --- ### Microsoft Dynamics CRM - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/microsoft-dynamics-crm-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Dynamics CRM is a server-client application, which, like Microsoft SharePoint, is primarily an IIS-based web application which also supports extensive web services interfaces. --- ### Xero - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/xero-zapier/ - Categories: via Zapier - Types: All, via Zapier Xero connects you to all things business. Its online accounting software connects you to accountants and bookkeepers, your bank, and a huge range of business apps. Start a free trial today. --- ### Zendesk - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/zendesk-zapier/ - Categories: via Zapier, Lead Generation - Types: All, via Zapier Support ticketing system & customer service software by Zendesk. Their customer support platform is used by more than 145000 organizations worldwide. --- ### Intercom - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/intercom-zapier/ - Categories: via Zapier - Types: All, via Zapier They make customer messaging apps for sales, marketing, and support, connected on one platform. Their mission is to make business personal again. --- ### Zoho CRM - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/zoho-crm-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Zoho CRM is an online Customer Relationship Management (CRM) system for managing your sales, marketing & support in one platform. --- ### Salesforce - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/salesforce-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier CRM software solutions and enterprise cloud computing from Salesforce, the leader in customer relationship management (CRM) and PaaS. --- ### Active Campaign - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/active-campaign-zapier/ - Categories: via Zapier - Types: All, via Zapier Integrated email marketing, marketing automation, and small business CRM. --- ### HubSpot - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/hubspot-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier HubSpot offers a full platform of marketing, sales, customer service, and CRM software. --- ### MailChimp - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/mailchimp-zapier/ - Categories: via Zapier - Types: All, via Zapier Zapier integrates Mailchimp with other apps for an automatic 2-way subscribers sync. Every time a subscriber is added in Mailchimp, or it gets updated, it is automatically synced with the other app, and vice versa - eliminating import/export! --- ### Podio - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/podio/ - Categories: via Zapier, CRM - Types: All, via Zapier Create a customized address book sync for your Podio workspace in less than 5 minutes. Add conditions, actions, and map your default & custom fields. Either have all your clients & suppliers sync 2-way with Podio, or do it based on custom attributes in your marketing or CRM platform. --- ### Recurly - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/recurly-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Freshbooks - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/freshbooks/ - Categories: via Zapier - Types: All, via Zapier Always have an up to date address book of clients to send invoices to. Or, in the other way, ensure that anybody you bill is created in your CRM or other cloud apps. --- ### Marketo - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/marketo-zapier/ - Categories: via Zapier - Types: All, via Zapier Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects. --- ### Eventbrite - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/eventbrite-zapier/ - Categories: via Zapier, Lead Generation - Types: All, via Zapier For each event, Zapier can have EventBrite attendees sync one-way to the rest of your other apps. Automatically and in real-time - eliminating import/export! --- ### Sugar CRM - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/sugar-crm/ - Categories: via Zapier, CRM - Types: All, via Zapier Sugar lets you build better business relationships using one of the most affordable CRM solutions available. --- ### Agile CRM - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/agile-crm-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Agile CRM is an easy, powerful and affordable all-in-one Customer Relationship Management tool for small and medium businesses. --- ### Campaign Monitor - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/campaign-monitor-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Highrise - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/highrise-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Highrise is for lovers of simplicity - it will do what you need, no bells or whistles attached. Their straightforward, but powerful functions help you keep your business on track. Features include email, task and document management. --- ### ConstantContact - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/constantcontact-zapier/ - Categories: via Zapier - Types: All, via Zapier Zapier provides a two-way contact sync for Constant Contact to move CRM contacts on and off Constant Contact lists, in real time based on any CRM filter imaginable. --- ### Insightly - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/insightly-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Insightly is one of the leading CRMs for small businesses. This powerful and user-friendly tool has all the right functionality and it gives you the option to integrate with other popular cloud apps such as Moosend. --- ### Keap - Published: 2019-10-03 - Modified: 2025-01-16 - URL: https://moosend.com/integrations/infusionsoft-by-keap-zapier/ - Categories: via Zapier - Types: All, via Zapier Zapier integrates Infusionsoft with other apps for automatic 2-way leads or contacts sync. Every time you add or update a contact in Infusionsoft, it is automatically synced with the other app, and vice versa - eliminating import/export! --- ### Copper - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/copper-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Zapier integrates Copper with other apps for an automatic 2-way leads or contacts sync. Every time you add or update a contact in Copper, it is automatically synced with the other app, and vice versa - eliminating import/export! --- ### Pipedrive - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/pipedrive-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Pipedrive is an exciting and powerful CRM, managing and visualizing your company’s sales pipeline in a simple way. A clear overview of your leads and outstanding deals will enable you to prioritize tasks efficiently and help you reach the targets you had in mind! --- ### Vtiger - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/vtiger-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Vtiger allows businesses to convert valuable leads into actual customers, providing statistics to help sales and support teams decide on best future strategies. --- ### GetResponse - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/getresponse-zapier/ - Categories: via Zapier - Types: All, via Zapier Zapier provides a two-way contact sync for Getresponse to sync contacts on and off GetResponse lists. --- ### Salesflare - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/salesflare-zapier/ - Categories: via Zapier, CRM - Types: All, via Zapier Salesflare is the intelligent sales CRM that fills out itself and that sales people actually love. It reminds you of who you should contact, collects information, logs all your customer interactions and provides insight in how your team is connected to a company. --- ### Sendgrid - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/sendgrid-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Brevo - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/sendinblue-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### MS Exchange - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/ms-exchange-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Google Contacts - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/google-contacts-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Wishpond - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/wishpond-zapier/ - Categories: via Zapier - Types: All, via Zapier Wishpond makes it easy to build complete marketing funnels that get you leads and customers online. It is a platform of simple tools for lead generation and marketing automation used by more than 5,000 businesses. --- ### Emma - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/myemma-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Benchmark - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/benchmarkr-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### MailUp - Published: 2019-10-03 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/mailup-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### DotDigital - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/dotdigital-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### MailerLite - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/mailerlite-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Ontraport - Published: 2019-10-03 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/ontraport-zapier/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Clearout - Published: 2019-09-26 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/clearout/ - Categories: List Validation - Types: All, Native Clearout is a leading email verification and validation service to keep your email database healthy. Because a clean email list is essential for successful email marketing. --- ### Mailoptin - Published: 2019-09-26 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/mailoptin/ - Categories: Lead Generation - Types: All, Native Are you ready to supercharge your conversions? MailOptin easily allows you to build beautiful, high-converting, lead generation forms. --- ### Hyperise - Published: 2019-09-26 - Modified: 2025-05-08 - URL: https://moosend.com/integrations/hyperise/ - Categories: Native - Types: All, Native Personalization is key simply start adding personalized images to your Moosend email templates with Hyperise. --- ### Optingun - Published: 2019-09-26 - Modified: 2025-01-16 - URL: https://moosend.com/integrations/optingun/ - Categories: Lead Generation - Types: All, Native Optingun helps online businesses to create amazing forms and convert website visitors into subscribers using action-driven popups and social opt-ins. --- ### Paperform - Published: 2019-09-26 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/paperform/ - Categories: Lead Generation - Types: All, Native Paperform is a web platform that enables anyone to create beautiful online forms, payment or product pages, quickly and intuitively, without any technical knowledge. --- ### SharpSpring - Published: 2019-09-17 - Modified: 2024-12-18 - URL: https://moosend.com/integrations/sharpspring/ - Categories: via Zapier - Types: All, via Zapier Two-way contact integration will decrease data errors and ensure that you and your team will have access to the most up to date customer information. --- ### Convertful - Published: 2019-08-25 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/convertful/ - Categories: Lead Generation - Types: All, Native Convertful is an all-in-one conversion software that allows you to easily turn your anonymous visitors into leads and customers! --- ### Google Contacts - Published: 2019-07-03 - Modified: 2024-12-12 - URL: https://moosend.com/integrations/google-contacts/ - Categories: CRM - Types: All, Native Easily import your list from Google Contacts to Moosend, and start mailing right away! --- ### OptiMonk - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/optimonk/ - Categories: Lead Generation - Types: All, Native Integrate Moosend with Optimonk. Optimonk users can now import their leads automatically to their Moosend account when they connect the two services. --- ### Drupal - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/drupal/ - Categories: CMS - Types: All, Native Integrate Moosend with Drupal, one of the popular open source content management systems. --- ### Neverbounce - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/neverbounce/ - Categories: List Validation - Types: All, Native Increase the deliverability of your emails and reach more customers with NeverBounce. Verify your existing Moosend email lists directly from NeverBounce's dashboard. --- ### QuickEmailVerification - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/quick-email-verification/ - Categories: List Validation - Types: All, Native Integrate QuickEmailVerification with Moosend and stop worrying about reaching your recipient's inbox. Easily clean and verify your email lists to increase your email deliverability! --- ### Bouncer - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/bouncer/ - Categories: List Validation - Types: All, Native Improve your email campaign's deliverability and engagement with the use of Bouncer! Bouncer will help you to pinpoint undeliverable/spam-risky email addresses. --- ### CS-Cart - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/cs-cart/ - Categories: eCommerce - Types: All, Native Unlike eCommerce platforms, CS-Cart lets you own your eshop on your own server. Enjoy true independence as an entrepreneur with Moosend's CS-Cart plugin. --- ### OpenCart - Published: 2019-07-03 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/opencart/ - Categories: eCommerce - Types: All, Native Get the most out of your OpenCart eshop- with Moosend’s integration! Add value to every minute spent throughout your workday and safely delegate tasks to your trusted, intelligent marketing automation workflow! --- ### Magento - Published: 2019-07-03 - Modified: 2024-12-10 - URL: https://moosend.com/integrations/magento/ - Categories: eCommerce - Types: All, Native Automatically increase sales per cart through upselling or product recommendations, or build your brand image with personalized customer-oriented emails, such as VIP Rewards. --- ### Salesforce - Published: 2019-06-12 - Modified: 2024-12-12 - URL: https://moosend.com/integrations/salesforce/ - Categories: CRM - Types: All, Native Integrate Moosend with Salesforce, the popular CRM service. --- ### Segment - Published: 2019-06-12 - Modified: 2024-12-19 - URL: https://moosend.com/integrations/segment/ - Categories: Native - Types: All, Native Transfer your data to Moosend with ease using Segment. Once you track your data through Segment's open source libraries they will translate and route your data to us in an appropriately readable format! --- ### Zen Cart - Published: 2019-06-10 - Modified: 2024-12-12 - URL: https://moosend.com/integrations/zen-cart/ - Categories: eCommerce - Types: All, Native Moosend’s Marketing Automations and the versatile platform of Zen Cart can be easily integrated with the Zen Cart plugin. --- ### WooCommerce - Published: 2019-06-10 - Modified: 2024-12-10 - URL: https://moosend.com/integrations/woocommerce/ - Categories: eCommerce - Types: All, Native Optimize your conversion rates with cart abandonment and product recommendations emails at the click of a button with Moosend - WooCommerce integration! --- ### Verifybee - Published: 2019-04-02 - Modified: 2024-12-11 - URL: https://moosend.com/integrations/verifybee/ - Categories: List Validation - Types: All, Native Verifybee helps you to verify your emails and phone numbers, by connecting to your existing CRM, or through a list upload. --- --- ## Templates ### Customer Anniversary - Published: 2025-04-17 - Modified: 2025-04-17 - URL: https://moosend.com/templates/customer-anniversary/ - Categories: Automation, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Father's Day Promotion - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://moosend.com/templates/fathers-day-promotion/ - Categories: eCommerce, International Days, Newsletters, Products, Promotional Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Happy Birthday Wishes - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://moosend.com/templates/happy-birthday-wishes/ - Categories: Automation, eCommerce, Events, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Out Of Stock Notification - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/out-of-stock-notification/ - Categories: Automation, eCommerce, Newsletters, Products Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Out Of Stock Alert - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/out-of-stock-alert/ - Categories: Automation, eCommerce, Newsletters, Products, Promotional Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Spring Sales Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/spring-sales-template/ - Categories: eCommerce, Newsletters, Products, Promotional, Sales, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### St. Patrick's Day Promotion - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/st-patricks-day-promotion/ - Categories: International Days, Newsletters, Promotional, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### New Year's Treats - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/new-years-treats/ - Categories: Food, New Year, Newsletters, Products, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### New Year Cheer - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/new-year-cheer/ - Categories: New Year, Newsletters, SaaS, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Christmas Gifts - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/christmas-gifts/ - Categories: Christmas, eCommerce, Newsletters, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Nonprofit Awareness Campaign Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/nonprofit-awareness-campaign-template/ - Categories: Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Nonprofit Fundraising Email Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/nonprofit-fundraising-email-template/ - Categories: Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Blue Cyber Monday Email Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/blue-cyber-monday-email-template/ - Categories: eCommerce, International Days, Newsletters, Products, Sales, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Neon Cyber Monday Email Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/neon-cyber-monday-email-template/ - Categories: eCommerce, International Days, Newsletters, Products, Sales, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Haunted Mansion Newsletter Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/haunted-mansion-newsletter-template/ - Categories: eCommerce, Halloween, Newsletters, Sales, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Spooky Deals Email Template - Published: 2025-03-14 - Modified: 2025-03-14 - URL: https://moosend.com/templates/spooky-deals-email-template/ - Categories: eCommerce, Halloween, Newsletters, Sales, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Natural Palette - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://moosend.com/templates/natural-palette/ - Categories: eCommerce, Newsletters, Products Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Thanksgiving Essentials - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/thanksgiving-essentials/ - Categories: Food, Newsletters, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Thanksgiving Sale - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/thanksgiving-sale/ - Categories: Newsletters, Seasonal Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Bubbly Pastels - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/bubbly-pastels/ - Categories: Invitation, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Sunny Days - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/sunny-days/ - Categories: Invitation, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Beachy Glow - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/beachy-glow/ - Categories: eCommerce, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Adventure Time - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/adventure-time/ - Categories: Newsletters, Travel Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Celebrate You - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/celebrate-you/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Colors Of Pride - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/colors-of-pride/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Catch The Rainbow - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/catch-the-rainbow/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Colorful Account Creation - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/colorful-account-creation/ - Categories: Automation, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Minimal order confirmation - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/minimal-order-confirmation/ - Categories: Automation, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Subscription countdown - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/subscription-countdown/ - Categories: Automation, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Minimal Easter Style - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/minimal-easter-style/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Delicious Easter Cookie - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/delicious-easter-cookie/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Colorful Easter Eggs - Published: 2025-03-07 - Modified: 2025-03-07 - URL: https://moosend.com/templates/colorful-easter-eggs/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Mental Health Day - Published: 2025-02-21 - Modified: 2025-02-21 - URL: https://moosend.com/templates/mental-health-day/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Anniversary - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/anniversary/ - Categories: Segmentation --- ### Survey Buyers - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/survey-buyers/ - Categories: Segmentation --- ### Cart Abandonment - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/cart-abandonment/ - Categories: Reminders --- ### Happy Birthday Email - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/happy-birthday-email/ - Categories: Reminders --- ### Re-engagement Email Based on Weather - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/re-engagement-email-based-on-weather/ - Categories: Re-engagement, Reminders, Segmentation, Weather-Based --- ### Repeat Purchase Reminder - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/repeat-purchase-reminder/ - Categories: Re-engagement, Reminders --- ### Special Offer Reminder - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/special-offer-reminder-2/ - Categories: eCommerce, Re-engagement, Reminders --- ### New Customer Thank You Email - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/new-customer-thank-you-email/ - Categories: New Subscribers, Segmentation --- ### Onboarding Email Sequence - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/onboarding-email-sequence/ - Categories: New Subscribers, Segmentation --- ### Automated Welcome Email Sequence - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/automated-welcome-email-sequence/ - Categories: New Subscribers --- ### Change In Custom Fields - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/change-in-custom-fields/ - Categories: eCommerce, Segmentation --- ### Specific Area of Interest - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/specific-area-of-interest/ - Categories: eCommerce, Segmentation --- ### Specific Custom Field Value Change - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/specific-custom-field-value-change/ - Categories: eCommerce, Segmentation --- ### Website Engagement - Published: 2024-12-06 - Modified: 2024-12-29 - URL: https://moosend.com/templates/website-engagement/ - Categories: Re-engagement, Segmentation --- ### Loyalty Sequence Part 2 - Published: 2024-11-29 - Modified: 2024-12-06 - URL: https://moosend.com/templates/loyalty-sequence-part-2/ - Categories: Automation Recipes, Cross-sell / Upsell, Loyalty, Segmentation --- ### Loyalty Sequence Part 1 - Published: 2024-11-29 - Modified: 2024-12-06 - URL: https://moosend.com/templates/loyalty-sequence-part-1/ - Categories: Automation Recipes, Cross-sell / Upsell, Loyalty, Segmentation --- ### Weather-based Upsell / Cross-sell - Published: 2024-11-29 - Modified: 2024-12-06 - URL: https://moosend.com/templates/weather-based-upsell-cross-sell/ - Categories: Automation Recipes, eCommerce, Weather-Based --- ### Upsell / Cross-sell - Published: 2024-11-29 - Modified: 2024-12-06 - URL: https://moosend.com/templates/upsell-cross-sell/ - Categories: Automation Recipes, Cross-sell / Upsell --- ### B&W Mother’s Day - Published: 2024-02-19 - Modified: 2025-02-21 - URL: https://moosend.com/templates/bw-mothers-day/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Bright Skies Mother’s Day - Published: 2024-02-19 - Modified: 2025-02-21 - URL: https://moosend.com/templates/bright-skies-mothers-day/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Colourful Mother’s Day - Published: 2024-02-19 - Modified: 2025-02-21 - URL: https://moosend.com/templates/colourful-mothers-day/ - Categories: International Days, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Day Dreaming - Published: 2024-02-08 - Modified: 2025-02-21 - URL: https://moosend.com/templates/day-dreaming/ - Categories: Newsletters, Valentines Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Eternal Flame - Published: 2024-02-01 - Modified: 2025-02-21 - URL: https://moosend.com/templates/eternal-flame/ - Categories: Newsletters, Valentines Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Valentine Flowers - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/valentine-flowers/ - Categories: Newsletters, Valentines Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Be My Valentine - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/be-my-valentine/ - Categories: Newsletters, Valentines Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Valentine Poems - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/valentine-poems/ - Categories: Newsletters, Valentines Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Valentine's Dinning - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/valentines-dinning/ - Categories: Newsletters, Valentines Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Clean Aesthetic Welcome - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/clean-aesthetic-welcome/ - Categories: Newsletters, Welcome Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Minimalistic Welcome - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/minimalistic-welcome/ - Categories: Newsletters, Welcome Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Happy Welcome - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/happy-welcome/ - Categories: Newsletters, Welcome Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Sunny Welcome - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/sunny-welcome/ - Categories: Newsletters, Welcome Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Fresh Welcome - Published: 2024-01-30 - Modified: 2025-02-21 - URL: https://moosend.com/templates/fresh-welcome/ - Categories: Newsletters, Welcome Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Welcome - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/welcome/ - Categories: Newsletters, Welcome Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Magic Year - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/magic-year/ - Categories: New Year, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### New Year's Eve - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/new-years-eve/ - Categories: New Year, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Happy New Year - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/happy-new-year/ - Categories: New Year, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### New Beginnings - Published: 2024-01-10 - Modified: 2024-12-05 - URL: https://moosend.com/templates/new-beginnings/ - Categories: New Year, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Black Friday Sale - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/black-friday-sale/ - Categories: Black Friday, eCommerce, Newsletters, Sales Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Black Friday Offer - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/black-friday-offer/ - Categories: Black Friday, eCommerce, Newsletters, Sales Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Black Friday Deals - Published: 2024-01-10 - Modified: 2025-02-21 - URL: https://moosend.com/templates/black-friday-deals/ - Categories: Black Friday, eCommerce, Newsletters, Sales Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Let The Sunshine In - Published: 2023-07-19 - Modified: 2025-02-21 - URL: https://moosend.com/templates/let-the-sunshine-in/ - Categories: eCommerce, Newsletters, Sales Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Oliane Fashion - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/oliane-fashion/ - Categories: Clothing, Newsletters Promote your clothing products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Skincare - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/skincare/ - Categories: eCommerce, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Herbalove House - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/herbalove-house/ - Categories: Newsletters, Sales Showcase products to your audience and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Flowers Season - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/flowers-season/ - Categories: eCommerce, Newsletters Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### TR World - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/tr-world/ - Categories: Newsletters, Travel Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Bubble Tea Shop - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/bubble-tea-shop/ - Categories: Food, Newsletters Running an online delivery food service? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Shopping Cart - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/shopping-cart/ - Categories: Cart Abandonment, Newsletters Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Experience M - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/experience-m/ - Categories: Features, Newsletters Time to launch your App? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Hybrid Gym - Published: 2022-07-14 - Modified: 2025-02-21 - URL: https://moosend.com/templates/hybrid-gym/ - Categories: Newsletters, Promotional Promote your products to your subscribers and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### White Christmas - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/white-christmas/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Santa Tell Me - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/santa-tell-me/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### A Holly Jolly Christmas - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/a-holly-jolly-christmas/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Silent Night - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/silent-night/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Jingle Bell Rock - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/jingle-bell-rock/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Santa Baby - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/santa-baby/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Christmas newsletter and sales promo - Published: 2021-12-16 - Modified: 2024-12-05 - URL: https://moosend.com/templates/christmas-newsletter-and-sales-promo/ - Categories: Christmas, Newsletters Wish Merry Christmas to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### RSS Navy Template for Email Newsletter - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/rss-navy/ - Categories: Blog, News, Newsletters, RSS Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### RSS Powder Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/rss-powder/ - Categories: Blog, News, Newsletters, RSS Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### RSS Blush Newsletter Email Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/rss-blush/ - Categories: Blog, News, Newsletters, RSS Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### RSS Cotton Template for Email Newsletter - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/rss-cotton/ - Categories: Blog, News, Newsletters, RSS Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### RSS Email Newsletter Essential Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/rss-essential/ - Categories: Blog, News, Newsletters, RSS Promote your new blog posts to your audience, and increase returning visitors! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Cart Abandonment Newsletter Indigo Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/cart-abandonment-indigo/ - Categories: Automation, Cart Abandonment, eCommerce, Newsletters Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Cart Abandonment Pop Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/cart-abandonment-pop/ - Categories: Automation, Cart Abandonment, eCommerce, Newsletters Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Cart Abandonment List Email Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/cart-abandonment-list/ - Categories: Automation, Cart Abandonment, eCommerce, Newsletters Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Cart Abandonment Email, Sunny Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/cart-abandonment-sunny/ - Categories: Automation, Cart Abandonment, eCommerce, Newsletters Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Minimal Cart Abandonment Email Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/cart-abandonment-minimal/ - Categories: Automation, Cart Abandonment, eCommerce, Newsletters Retrieve abandoned carts from your customers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Lady Marmalade Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/lady-marmalade-6/ - Categories: Company, eCommerce, Lead Generation, Newsletters Promote your offers to your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### California Dreamin Email Newsletter - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/california-dreamin-6/ - Categories: Invitation, Lead Generation, Newsletters Promote your event and increase attendance! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Heart Of Glass Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/heart-of-glass-6/ - Categories: Application, Ebook, Features, Newsletters Promote your ebook and increase your sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Brown Sugar Email Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/brown-sugar-6/ - Categories: Corporate, Features, Launch, Newsletters Time to launch your new business venture! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Ticket To Ride Newsletter Email Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/ticket-to-ride-6/ - Categories: Newsletters, Webinar Promote your online event and increase your webinar sign-ups! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Just Like Heaven Email Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/just-like-heaven-6/ - Categories: Ebook, Newsletters Promote your ebooks and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Purple Rain Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/purple-rain-7/ - Categories: Corporate, Features, Launch, Newsletters Promote your business or announce new products/services! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Sweet Emotion Newsletter Template - Published: 2020-04-01 - Modified: 2024-12-05 - URL: https://moosend.com/templates/sweet-emotion-7/ - Categories: Features, Lead Generation, Newsletters, Webinar Promote your online event and increase your webinar sign-ups! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Billie Jean Email Newsletter Template - Published: 2020-03-22 - Modified: 2024-12-05 - URL: https://moosend.com/templates/billie-jean-6/ - Categories: Ebook, Newsletters Promote your ebook and increase your sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Ring Of Fire Template for Email Newsletter - Published: 2020-03-22 - Modified: 2024-12-05 - URL: https://moosend.com/templates/ring-of-fire-6/ - Categories: Application, Features, Lead Generation, Newsletters Time to launch your App? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Brown Sugar Modal Pop-up - Published: 2020-01-21 - Modified: 2024-12-02 - URL: https://moosend.com/templates/brown-sugar/ - Categories: Modal-Pop-up, Subscription Forms --- ### Purple Rain Modal Pop-up - Published: 2020-01-21 - Modified: 2024-12-02 - URL: https://moosend.com/templates/purple-rain/ - Categories: Modal-Pop-up, Subscription Forms --- ### Sweet Emotion - Published: 2020-01-21 - Modified: 2020-01-21 - URL: https://moosend.com/templates/sweet-emotion/ --- ### Ring of Fire Modal Pop-up - Published: 2020-01-21 - Modified: 2024-12-02 - URL: https://moosend.com/templates/ring-of-fire/ - Categories: Modal-Pop-up, Subscription Forms --- ### Billie Jean Modal Pop-up - Published: 2020-01-21 - Modified: 2024-12-02 - URL: https://moosend.com/templates/billie-jean/ - Categories: Modal-Pop-up, Subscription Forms --- ### Heart of Glass Modal Pop-up - Published: 2020-01-21 - Modified: 2024-12-02 - URL: https://moosend.com/templates/heart-of-glass/ - Categories: Modal-Pop-up, Subscription Forms --- ### Abstract Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/abstract-newsletter-template/ - Categories: Newsletters Share important news about you or your company! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Website Launch Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/website-launch-newsletter-template/ - Categories: Newsletters, Promotional Time to launch your new website? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Wedding Invitation 2 Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/wedding-invitation-2-email-template/ - Categories: Invitation, Newsletters Celebrate your wedding in style! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Travel Booking Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/travel-booking-email-template/ - Categories: Newsletters, Travel Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Travel Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/travel-newsletter-template/ - Categories: Newsletters, Travel Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Real Estate Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/real-estate-newsletter-template/ - Categories: Newsletters, Real Estate Showcase your properties and increase viewing! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Product Feature Announcement Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/product-feature-announcement-email-template/ - Categories: Newsletters, Products Promote single product offers to your subscribers! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Image Gallery Email Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/image-gallery-newsletter-template/ - Categories: Newsletters, Products Showcase products to your audience and increase sales! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Mobile App Promotional Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/mobile-app-promotional-email-template/ - Categories: Mobile, Newsletters Time to launch your App? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Mobile App Launch Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/mobile-app-launch-email-template/ - Categories: Mobile, Newsletters, Products Time to launch your App? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Wedding Invitation Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/wedding-invitation-email-template/ - Categories: Invitation, Newsletters Celebrate your wedding in style! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Misc Informational Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/misc-informational-newsletter-template/ - Categories: Informational, Newsletters Share important news about you or your company with your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Informational Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/informational-newsletter-template/ - Categories: Informational, Newsletters Share important news about you or your company with your audience! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Hotel Reservation Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/hotel-reservation-newsletter-template/ - Categories: Accommodation, Hotel, Newsletters, RSVP Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Food Delivery 2 Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/food-delivery-2-newsletter-template/ - Categories: Food, Newsletters Running an online delivery food service? 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Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Jack-o-Lantern Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/jack-o-lantern-newsletter-template/ - Categories: eCommerce, Halloween, Newsletters Trick or Treat? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Wicked Witch Email Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/wicked-witch-newsletter-template/ - Categories: eCommerce, Halloween, Newsletters Trick or Treat? Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Ghost Theme Newsletter Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/ghost-theme-newsletter-template/ - Categories: eCommerce, Halloween, Newsletters Trick or Treat? 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Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Girl Christening Invitation Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/girl-christening-invitation-email-template/ - Categories: Invitation, Newsletters, RSVP Celebrate the gift of life! Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Cart Abandonment Email Template - Published: 2019-09-13 - Modified: 2024-12-05 - URL: https://moosend.com/templates/cart-abandonment-email-template/ - Categories: Cart Abandonment, eCommerce, Newsletters Retrieve abandoned carts from your customers! 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Click the edit button below to customize the template or sign up for a free Moosend account. --- ### Hotel Promotion Newsletter Template - Published: 2019-09-09 - Modified: 2024-12-05 - URL: https://moosend.com/templates/another-test-template/ - Categories: Accommodation, Hotel, Newsletters Trying to hit 100% capacity this season? Click the edit button below to customize the template or sign up for a free Moosend account. --- ---